The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1931-05-16
WORLD SLUMP
, MUST PASS TO
AID U. S. TRADE
Business Research Director
Discusses Way Back to
Prosperity.
~ ~ SpccIal

BIZ Times Special
BLOOMINGTON, Ind, May TO-
1T does not appear that there can
be any substantial improvement in
business in the United States until
there is more political and econonni-
cal stability throughout the world"
Professor George w. Starr, director
Of the Indiana university bureau of
business research, explained to the
newspapermen Of the state attend
ing the second annual Journalism
Short course at the university.
Undoubtedly the very low rates
now existing on money and capital
will do much to stimulate a recovery
IN business, but we have to remem-
Der that low money rates are more
generally a reflection Of a very low
state Of business activity rather
than an indication Of its recovery.
Starr pointed out that no single
factor, but a combination Of many
has been responsible for the bust
ness depression. First of these and
one Of the most important due to
the ramification Of its effects in a
business world, has been Americas
status since the war as a credit ma
ton and the consequent plethora of
gold which has come with it,
Discusses BOOms
Easy money conditions have been
largely responsible for the three
speculative booms which we have
had since the war" Starr said. "The
first Of these was the speculation in
agricultural lands during and imme-
diately following the war; the next
in point Of time was the urban real
estate boom characterized by the
situation in Florida a few years ago,
and lastly the speculative orgy of
the last bull stock market which
capitulated late in 1929 Each of
these booms left an unbelievable
amount of debris in its wake which
has been or is being cleaned up.
Embarrassing as the speculative
waves have been they, nevertheless,
have been only q part of the ex-
panslon IN business and finance
since the recovery of business in
1922.
Although the precipitous decline
In stock prices late in 1929 and in
1880 seriously affected the purchas-
ing power Of a good portion of our
public, the chief danger was per-
maps not so much the curtailment
OF this purchasing power as was the
psychological effect upon business
generally. AS an indication of the
state of fear which has been ex-
listing in the minds of the average
business man, we need only to cite |
the large increase in the amount of |
money in circulation at a time when |
business has been declining"
Editorials Form Topic
Fridays short-course program was
opened with a brief talk by Professor
j. A. Wright of the journalism de-
partment of the university on "The
Editorial News Column" a type of !
first-page editorial comment which |
is appearing in a number of small !
city dailies and a few weeklies. |
Columns Of this sort which relate !
to the general news Of the day are
more or less limitations of Arthur
Brisbanes Today but some editors
are making their columns largely
local in character" Wright said. |
Professor Wright gave examples
and raised the question as to Wheth- |
er or not such columns would in
time take the place of regular edi- |
torialS in the smaller papers.
Mark Hamer, Russell Seeds Adj |
Vertising Company, Indianapolis,
reviewed the details of handling
advertising which affect success in
solicitation and which increase or
decrease the market influence of |
advertising. He gave an outline of |
management factors and policies
especially from the viewpoint of the |
smaller daily newspaper.
Winslow Publisher Speaks
The Importance of using names
in small weekly newspapers was
emphasized in talk on Country |
Correspondence" by A. j. Heuring.
publisher, Winslow Dispatch. He |
explained that the best way to OBJ
tain these names is through the |
country correspondent. when a
country weekly is filled with names
OF people, it beats all the syndicated
articles which can be written in New
York or Chicago" he said. Get the |
names and then print the sheet |
well and the success of the country !
weekly is assured"
Other speakers were Arthur s. |
Oyerbay, president, topographic |
Service Company indianapolis. who
discussed Typography and its rela- |
tlon to printing craftsmanship; 0. H.
Worley, Indianapolis Engraving
Company, who discussed the hows
and why's of engraving, and John |
Ben StottS, publisher, Odon Journal |
on the Importance Of agricultural |
news
Late in the afternoon the visiting
newSpapermen were guests of Presi- |
dent and Mrs. William Lowe BRYAN
at reception at their home. follow |
ing which they attended a BANQUET
IN the Student building. George |
Purcell, editor of the Bloomington |
World. acted taS POSTMASTER and
the principal speaker was Represen- |
Jatlye Louis Dudlow on "Remi-
niScenCeS Of pUhlic NFoy,