The Butler County press. [volume] (Hamilton, Ohio) 1900-1946, 1931-07-31
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about many things. sometimes pre-
foundly, sometimes hippantly,
sometimes recklessly.

Bernarr MacF Fadden, the new owner
of Liberty Magazine, announces to
the world that in the three months
since he bought that weekly publica-
ton he has made 100000 in profit,
thus reversing the long story ante
dating his purchase.
MacFadden says he made this show
ing by the simple expedient of elm
mating administrative charges that
became unnecessary when the weekly
was brought into a combination, a
little expansion of already existing
organization serving to handle the
added unit.
This is the old, old story of COM
bination
Administrative costs are saved, pur.
| chases can be made at lower unit
costs, and everybody is happy except
those who have to walk the plank be-
cause of consolidation.
But the business merger is heart
less. 1t cheapens unit costs, but finds
no way, by and large, to do anything
to smooth the road for the man who
gets fired. He is the goat, though the
rest of US may profit here and there.
Mergers don't always bring cheap
ened costs. Sometimes they serve to
afford basis for new stock and
bond issues which demand greater
profit margins for interest and divi-
dend purposes.
Sometimes generation after genera
tion goes on paying tribute to the
gentlemen whose watered stock must
earn its keep, legitimately or other
wise.
There are many classical examples
of that.
Business is business" we have
been told, down through the ages.
Which merely means that in business
you have to put profit above every
thing, and let the human eauatiH,
shift for itself.
Perhaps that is right enough, at
that, for if the human equation will
but organize SO as to make it's power
effective it can mighty we'll shift for
itself.
Business organizes for greater
power and effectiveness. Working
people should do the same. UNTIL
THEY DO, business" will be ''busi-
ness whether we like it or not.
Mergers, improved machinery
new materials-all the discoveries
and developments of straight line
production" age have served to make
it easier to produce what we need and
to do it in much less time.
But because business" is the
watchword, humanity gets only 6
part of the great benefit possible. We
know how to turn out goods, but we
do not know how to distribute the
goods as to make healthy, happy
nation of men, women and children
free from the fear of poverty.
That, gentlemen of finance and
manufacture, is the next job
And it will be done.
1t will be done pretty much at the
speed with which men and women
learn to organize.
One good way to create the spirit for
organization and the understanding
necessary to good organization is to
spread labor papers.
Every union should have a commit
tee constantly on the job getting la
Dor newspapers into the hands of non-
union workers.
1t is an everlasting disgrace that
American labor newspapers do not
have double and quadruple their pres
ent circulation. Give them that and
watch the unions rosters grow!
Organization, today, to get any
where, must be based on knowledge
vision, understanding of our sur
roundings. The ant is the perfect
example of organization of one kind.
But the work of the ant is today as
it was thousand years ago. Human
organization requires more than in
stinct. Human organizations today
must keep pace with the world around
them.
Organize - AND KNOW WHY.
Learn it by reading trade unions
newspapers.
D~n1 H. n-c~~