Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-06-25
The Once Over
TAxTCAB
BY II. |. PHILLIPS

W. AAa q VIA n ANEM 1OI "
poration has placed revolving electric signs in a fleet
OF taxis and believes all cabs will ultimately adopt the
idea. How the public will react to the innovation re-
mains TO be seen. Watching the meter with one eve
and the revolving ads with the other Is going to keep
passengers fairly busy.
1t will not be very reassuring. as the cab grazes a
fire engine or lamppost, 10 see the sign flash Have
You Made That WHIP" Nor will II be very comforting
when stalled in a traffic tam TO watch the revolving
advertisements cry The Great Outdoors Is Calling
You" Enjoy Six Wonderful DayssAt Sea" or Buy a
Bicycle"
After a passenger has been held Up for the fifth
time by a red light on a crosstown trip Of eight blocks
it will be pretty exasperating to be implored to Watch
For Signs Of Athletes Foot"
And when you are Just taking a ride in the park
with some sweet young creature il IS going 10 be
fairly embarrassing to see the sign flash that adyer-
tisement She Will Like You In 2. " DIS"
MERELY A FEW SUGGESTIONS
/. Advertising slogans to be flashed after tho driv-
er has just skidded through a plate glass window:
Where Will You Be AT 6o?"
let Us Show You How To Create an Estate"
Say 1t With Flowers"
2. To be displayed while the driver changes a tire
In the hot sun:
3 To be shown when an irritable middle-aged male
passenger Is giving vent to his wrath over the taxi
rate:
Keep KiSsable."
Don't shout I can hear YOU
4 When the cab has gone over ar embankment:
Good TO the Last Drop
5. When the lady passenger decides to get out an
walk"
always A Bridesmaid. Never a Bride"
He Wondered WHY She Turned Away"
Roger Babson SAYS the worst is over and good times
are ahead. Well. those financial experts have been
known to be right twice in a lifetime.
More bad news FOR businessi Russia Is going after
the whaling industry in a big way. There Is to be
a Five Year Whale Plan two and a half years for
each end).
MoBY STAIN GoE A-wHaLTNG
The outlook for small whalers Is pretty dark In
the past Russia has lacked any whaling system. Under
the Cars. indeed. the Russian masses were lucky 70
get horsefish. Everything larger than a walrus in the
fish line went to the old aristocracy. All whaling was
done BY the Car and the Grand Duke Nicholas who.
when the mood struck them. would drag out the royal
~harpoons and throw a whaling party for the best peo-
rle only.
Everybody remembers the famous reply u Gather
inc Of Russia when the peasants besieged the palace
crying Whale, We want whalel'
Let them eat cakel" she cried. throwing them cod
fish.
But good-bv 70 all that. Now that the nps=as have
come into their own they are determined - have
all the whales they want.
Under the Five Year Plan. Stain homes 70 corne-
the whale market. Tho hest whaIcrs N the world
have been snmmone1 TO Leninerad and Moscow for
advice and Leadership.
N the plan succeeds n will kill the whaling nous
try in America. particularly in the interior cities Ike
Chillicothe. An American with a whale won't know
what to do with T. His only chance will be % hold
IL FOR the long pull
Whale trapners. SINNERS. suffers and distributors
will be laid OF everywhere. The American whale in
dustry will be paralvzed. Widows and orphans with
their inheritances All invested in the best whalinT
securities will be wiped out Harpoon factories Of all
sides will suspend.
And there Is very little reason 70 think that Russia
will fail In its whaling ambitions.
II all looks very depressing.