Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-06-07
Flashes From the Screen
News and Comment of the Photoplay.
Bv c. E. Nelson.
Bv C. E. Nelson.

CHANGED from Spent Bullets"
to "The Last Flight" :. Joan
Bennett has been awarded the
leading role In "She Wanted A
Millionuire' Loretta Young
and Charles Butterworth are
co-St1rred in First NGttondFS
MERRY WiueS of Reno"
DUBLIC disgust killed the spon-
sored film, according to many
writer's, and the producers did not
lose much time in signifying their
intention to eliminate all adver-
Using from pictures. Writing in
Film Daily, Jack Allocate says:
mo motion picture keynote of re-
cent years has met with as much
general satisfaction, both from
within and without the industry,
as the trend away from screen
advertising or sponsored pictures:
With no more chance of mixing
than oil and water, the married
life of the sponsored reel and the
screen was doomed at the start.
That its moving day finds so little
economic wreckage in its wake is
no doubt due to its comparatively
short sojourn. The departure Of
sponsored films was no doubt
FASTENED by the militant Nick
Schenck and his splendid uncom-
promising attitude toward them.
Their passing is mourned by few"
This from Type Craft: ITO
give this kind of entertainment
sponsored films to the public
under false pretense is an affront
to every theatergoer'S intelligence.
It should be stopped. If the pro-
Queer finds it necessary to go into
the advertising business, let him
so advise his prospective customers
by displaying the fact in the lobby
so the customers may decide for
themselves just what kind of
entertainment they choose to
accept"
When single picture goes
into expense OF more than a
million dollars before a single
penny is realized, it is some
thing for the producer to think
about. "The Smiling Lieuten-
has cost more than q million.
OF course, the genial Maurice is
said to be the highest paid en-
tertainer today, but large part
of the million has gone totOard
making a special DerSion OF the
picture for the British Isles and
another for the French. The
studio met all this expense be-
fore the picture tDdS released.
Short Flashes.
"'T>HE FRONT PAGE" is scheduled
for exhibition at the Palace
quite soon. The picture has met
with success wherever it has been
the featured attraction.
The Lone VOLTS Son." adapted
from a Louis Joseph Vance story
has been purchased by Fox
It is said that the Howard ESta-
brook story, Frontier" which will
star Richard Dix, rivals "Cimar-
ron" in action and thrills.
The Other Man." William
Powell'S first starring vehicle with
Warner Brothers, is nearing COM
pletion. 1t will be followed by a
story called Divorce Detective"
Sally ONeill has been assigned
to the lead in the Fox picture,
The Brat" taken from the stage
play by Maude Fulton.
Universal, for some reason or
other, has Cancelled the produc-
ton of Blind Husbands" in
which Erich was to play and also
direct. The picture has been re-
placed by "EX-Bad Boy
Marilyn Miller, it is said, will
star in 1.-The Lady from New Or
leans"
Genevieve Tobin is the latest re-
cruit to the Radio banner. She
will play the feminine lead in
Strange Women" Betty Comp
son will have the leading charac-
ter part, and other players signed
are Ralf Harolde, Edmund Carew
and Colin Campbell.
It is announced that Guards
man" will be the first Alfred Lunt-
Lynn Fontanne picture for Metro
Goldwyn- Mayer. The story is
taken from the stage play of
Ferenc Molnar, and camera work
starts this month.
William HaineS will be the star
of the Get Rich Wallingford"
series.
It is reported that Marie Dress
Ter will take a trip abroad after
she completes work in a picture
called Politics"
my Sin" will be the title of the
next Tullulah Bankhead picture.
1t was first announced that her
picture would be China"
Street Of Women" has been
purchased by Paramount as a
vehicle for Claudette Colbert. The
story is an original by Polan
Banks.
Will Rogers is working at the
Fox studio in 1.-The Plutocrat."
At the same time Sally Eilers is
working in bad Girl" ELISA
Landi and Victor McLaglen in
wicked" and Janet Gaynor and
Charles Farrell in Merely Mary
Ann" Jetta Goudal, Dorothy
Patterson, Joel McCrea and Peggy
Ross have parts in the Rogers pic
ture, which is taken from a Booth
Harrington story.
Ann Harding is to be starred in
picture called Devotion.
Not a Swan Song.