Imperial Valley press., 1931-12-05

CneVrOletS new model car arrived
in El Centre today and headquar-
ters of Roy Womack, valley distrib-
utor for Chevrolet. is just about the
busiest place in town as hundreds
of motorists flocked to see and try
out the newest addition to the mo-
tor industry.
Several hundred had been taken
for trial rides up to noon and not
one unfavorable comment had beer
registered. except by one enthusiast
who didn't see why Mr.. Che .rolet
didn't put wings on his car so that
it could fly. for 1t does about any
thing else.
A Press representative was among
the riders and with Red" Mitchell
at the wheel enjoyed trip about
the countryside, in the course Of
which Red" put the car through its
PAGES. 1t did just about everything
car should do and few more.
It's syncro-mesh transmission is
something that will be delight to
all who drive It. Shifting is a joke
and nothing else. The free Wheel
ing feature is simple and efficient,
with a minimum of gadgets and
whatnots to operate in changing
from conventional gear to free
wheeling.
Speedl The Chevrolet has 1t in
punches. Reds" car had only As
miles on the speedometer, yet he
ripped IL up to so miles without any
effort and swore that 1t had been
clocked at 70. In spite OF Reds
reputation for manhandling the
truth. the statement can easily be
believed as one listens to the purr
of the 60 h. p. motor.
And while the Chevrole: can ske-
daddle along like a scared jackrab-
bit. 1t can stop quicker than ali
mony Even when the brakes are
jammed on suddenly there is none
of the jar and shake which Is SO
familiar to the motorist. For that
matter jars and shakes seem TO De
entirely absent from the car. Red
sent 1T through gravel, sand, mud
tall grass, and even offered to put
II through one of the settling ba-
| sins at the water tank, and there
was nary a shake nor quivver 10 be
| felt.
She's a good looking gal, too. With
bodies by Fisher and splendid
| finish in q various assortment OF
colors, Miss Chevrolet spells class
from the tail end of the gas tank
to the front bumper.
Moreover, and something that has
a strong appeal to all of us in these
times. the Chevrolet is economical.
That means economy both as TO
initial cost and operation. The ad-
vertising department taboos price
talk from the news columns but a
/ slant at the ad carried in the Press
will tell that part of the story, or
Red" and Roy Womack can easily
provide figures.
Has Many Changes
| Heralded as The Great Ameri-
can Value for 1892" the car boasts
more extensive changes than any
annual Chevrolet model since the
| changed -over to a six in 1928. Yet
changes are mostly refinements over
/ the basic design of the 1881 car
/ which from the standpoint Of public
acceptance, was the most successful
in the history of the company and
brought Chevrolet first place in the
industry during the highly compe-
titive market OF the past II months
Practically every proven automo-
/ bile feature Of recent years is incor-
porated in the new car, as we'll as
a new stabilized" front end con-
struction embodied for the frs,
time on any car in the new 1892
! Chevrolet. Outstanding improve
mentS in the '32 line over last years
models are down-draft carburetion
counter balanced crankShaft, small
er wheels and larger tires, radically
changed front end appearance
finger touch" front seat adjust
ment, cowl ventilator on all mod.
els, hood doors instead OF louWes
improved clutch and and additional
cross member in the frame.
Free wheeling is provided by ar
over-running clutch. engaged at tht
discretion of the driver by contro
/ button on the dash. The wheelbast
remains at 100 inches
In the new Chevrolet, the fen.