Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-09-29
b0mbERS THREATEN SCHOOL CHILDREN
IN
VALLEY
QUALITY OF varsy citrus frui

That IS what we had hoped for,
all Of US.
New green fruit law seems to
have had It's effect.
Test for juice content is working
for the benefit Of the industry
Justifying the hopes Of Mr.. Del
Curto and those other state Of
ficials who gave the matter so = ich
III Bught and attention during the
year.
Through Monday morning Is
ears Of Valley grapefruit had gone
out by freight.
And goodness knows how many
carlot equivalents had teen moved
by truck.
The season Is well underway.
Prospects look good.
Quality frltt. expanded r-arkets,
better cooperation between shippers
and growers, all will work out to
the advantage OF the Valley.
TWO THINGS MORE u cit--s
growers must give careful tn ight
and attention.
And they must give that thought
right away.
First: some action must be taken
to assure the extension Of the cit
u shipping season past March ist'
1t Just must be done.
In years gone by 1t has not made
much difference.
Comparatively small crops have
been hurt some, not much
A 10000 car crop will be hurt q
lot II the season Is curtailed.
The time to get busy on the mat
ter Is NOW. not on the 18th DAY
OF February,
Second: Just because 1t Is too
lat. to i~naugurate q national az
yartising campaign for Texas CIT
~oM fruit this seaso 10 nc reason
Ar letting the matter drop until
next season Is upon US.
Again we say-The time 70 ACT
Is NOW. ,
Prepare for the next battle while
YOU are engaged In the present
battle Is good military tactics. or
4 II strategy? -,
At any rate, these things take
time.
They take effo
Thev cannot be Matched In a day,
or In q week or In a month
Let's get going.
1t means money TO us all
GRAPEFRUIT IS on the market
From the only section In the
United States that produces the
crop this early"
THAT in effect, Is what you heard
Monday IL you were listening TO one
OF the popular chain programs.
And the announcer %ent on 70
uraise the quality OF the fruit.
Which came from the Lower RIG
Grande Valley OF Texas.
Nice words those.
And we ali appreciate them
Especially are we glad to know
that one Of the largest food re-
falling concerns In the united
states Is featuring grapefruit from
Texas in its sales talks.
FROST SERVICE stations are
established
win star. work about November /
Giving accurate warning within
hours OF the time a damaging
4Sost may be expected to hit.
Not only telling lis OF our own
danger, but telling us of frost DAM
age to competing sections.
which latter service Is the more
valuable 10 our shippers and grow
ers.
Pretty soft, this Job OF predicting
frosts in the valley.
Not very many of them.
Usually not very damaging.
What happens to competing sec
tons means much to us.
Accurate information on cror
conditions in the Winter Garden
district. in Louisiana, around Corpus
Christi. In Florida and California
Is needed for our shippers TO ac-
:urately gauge their markets.
Government foots the bill.
We thank you. Uncle SAM
MEANWHILE, PLANS are ready
for the citrus b~y-products labor
atorv to be established at the VAL
lev experiment station.
Bids win be received on October
And soon another great forward
step in the citrus industry OF the
valley will have been undertaken
Weslaco and Mercedes are paying
for the building.
Pledged funds are being and have
osen made by the business interest:
yoY those two progressive upper Val
: lev cities.
whose communities ship a sizabls
proportion OF the citrus and vege'
table output Of the Valley.
ny THE WAY. men-of the Valley
while the talk Is OF the STYLE
show.
Fer women
Let's not forget that last sprinl
We started q style move all our own
TO wear winter resort clothes II
the winter.
Light clothes-summery looking
things.
Practical. comfortable. and NOR
IN keening with our claims tina
the valley Is ~the place where tn
sunshine snends the winter
Al ynn buy your fal. suits, keel
1t in mind