The Waterbury Democrat., 1931-10-02
JACKSON & COHEN IN NEW QUARTERS Will Open With Brilliant Display in the Brown
 Block This Evening
 IN HEART OF CITY
IN HEART OF CITY

Beautiful electric light signs flashing on East Main street, Wa. terbury's little old Broadway, vii reeval this evening the new home of metropolitan beauty and smart ness that a comparatively young but unquestionably popular concern has established as evidence of its faith in the future prosperity and happiness of the Brass City of the Universe. Jackson & Cohen, Inc. two of the city's popular jewelry merchants will be at home this evening to their thousands of pat rons and admirers in their elabo- rate quarters in the Brown build- ing, Exchange place. Tonight is an occasion for just getting ac- quainted in a social, neishborly fashion for the firm in it's new location will not formally open fo, business until tomorrow morning The general public is most cordially invited to visit this mordernly equipped little mart in the hear1 of the business district of the city and inspec the Jackson & Cohen idea of an up-to-date jewelry store.
 For the past five years or since the organization of the firm that has come to mean much Tor wa terbury and Waterburians Jackson & Cohen's store had been q very popular one in its former site, the corner of South Main and Grand streets. Several months ago Water. bury was most agreeably surprised to learn that in quest of larger quarters and a more convenient place for its constantly increasing numbers of patrons the firm had selected a site where in the busi- ness history of the city bright and interesting chapters have been written by pioneer 5ewelry mer- chants-Lake 6 Strobel and their more recent successors, Noonan & Kelly. Now the concern is In a position to announce its gala open ing another big surprise awaits the public. They will be pleased with the store and all its elaborate appointments, its counters and cases that are masterpieces of craftmanship of the resplendent mirrors tnd electrical accessories and all various smartly. designed equipment a truly beautiful back ground for impressive exposition and quite efficient service. The old store of happy memories was the start of a career that had for it's slogan, 'confidence and truth. The new establishment Is real ized memorial of the public's ap- preciation of policy that has proved something more than a catchy business phrase.
 Ta anIGnn and (,0hGn are experts in their particular line o1 business. For years both nave been identified with concerns or national repute. Their store rep resents their combined individual ideas and is not linked with chain organization. Its merchandise Is or high quality, of worldwide recog- milton for merit and satisfaction. The firm has also splendid repu- tation for service in fulfilling the recommendations of opticians.
 This evenings Democrat will acquaint the public with not only the variety of articles that the firm specializes in. but many ques- tions of interest and of timely value. It's credit policy is one of the most liberal in the state mak- ing it exceptionally easy for all to obtain the best in jewelry at attractive prices.
 There are a hundred explana- tions to the success of Jackson & Cohen, Inc, but the essential truth will be perhaps best found in the firms new by-line Now in the Heart of Waterbury. It has always been as a matter of fact,