Imperial Valley press., 1931-01-22
NEW ARTICLES
SEEN nv THE
LOCAL SHOPS

Z Il,
will have no difficulty with Safe
ways high grade coffee, for it is OF
such high standard that it is diff
cult to spoil it. Made of the finest
Santos, Guatemala and Bogota COT
| fees. three of the best obtainable;
roasted in the Los Angeles plant OF
the Safeway company, which is one
of the largest on the coast, and
freshly ground at the local store, this
coffee defies all competition.
Wonderful values in wearing ap-
parel for women are available this
week at the Katherine Sullivan shop
where a sale on all winter garments
is being held. Smart frocks and
wraps in the latest modes and COL
ors may be purchased here by those
who love a bargain and who also
love to be we'll dressed. Here is an
opportunity for that in-between
season frock which may be bought
for a small sum.
The vogue for black glassware is
at its height and the Crescent Jew
elry company has some beautiful
pieces in the famous BLACK Forest
pattern imported from Germany.
Bowls, comportieres, candle sticks.
bon bon dishes, plates, etc, in glis-
tening black glass are displayed.
some are decorated in white gold,
some are effectively plain, and 9TH
ers have bit of graceful etching
as ornamentation. Nothing smarter
for the table can be imagined and
the quality is excellent.
Fried chicken! What is more de-
licious, unless it can be crisp.
brown roast chicken, plump with de-
lectable dressing? Cox Bros. gro
ercy store and meat market spe-
cializes on delicious fryers and
dressed chickens, which are not on
| ly good to eat, but which are very
reasonably priced. In addition to
the fowls themselves, they have
every delicacy needed to accompany
them and the housewife will FIND all
sorts of tempting suggestion for
menus at this well equipped store.
Eight-piece refrigerator sets in an
attractive shade of green glass are
offered at very reasonable prices
at the F'rigidaire shop. There are
six covered dishes in the set, includ-
ing five bowls for food and a COW
cred butter dish. A lemon squeezer
and quart measuring pitcher COM
plete the set. Frugal shoppers will
do we'll to inspect this offering.
Telechron electric clocks with
alarms are to be found in the hard
ware department at the Imperial
Valley Hardware store at unusually
reasonable prices. Alarms may be
set for the same hour six days in
the week and will sound without
fail. On the seventh day, however,
the alarms will not ring. If elec-
trio current should fail for time,
these clocks will start themselves
automatically again when the cur
rent is turned on.
Heart-shaped boxes of candy in
brilliant red are among the Valen-
tine offerings at the Valley Drug
company. These satin tied boxes
come in several sizes and are filled
with delicious confections. Candy
hearts in three colors and two sizes
will make charming favors for VAL
entine dinners and card parties. Su-
gar jellies and cream hearts con-
stitute this assortment. Glace cher
ries will make an attractive addition
to any menu. Boxes composed OF
chocolate and filled with chocolates
will delight those with sweet TOOTH
Women of Ell Centro are reminded
by M. o. King company that Henry
Glass and Co., manufacturers of Pc
ter Pan materials, will sponsor the
first international broadcast of
styles direct from Paris on Febru-
ary 6, at 7 p. M, Pacific standard
time. Edward MolyneuX, world ia
nous style expert, will broadcast.
These programs will continue for IA
weeks. Edna Woolman Chase, edi-
tor-in-chief of Vogue, and Michel
D. Brunhall, editor of French Vogue,
will be heard also. This will be the
first time American women have
had an opportunity of hearing about
Paris styles as soon as they are re-
leased at the openings in the style
center
Montgomery Ward is celebrating
Thrift week on Friday and Satur-
day of this week and on these days
the wise shopper will find all sorts
Of rare bargains available in every
department of the store. In addi-
| ton, a number of articles, mems
suits for example, may be purchased
on contract, for one dollar down.
Moreover, the shopper may have a
number of different items written
on one group, paying only one dol
lar down. These are opportunities
which are seldom found and it will
be possible to obtain wonderful val
ues on these Thrift days.
New 1881 Gle luxe model Fords are
displayed at Edgar Brothers, Ford
distributors, with the recently an
nounced reduction in prices now in
effect. These reduction are to be