Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-05-24
IN OUR
VALLEY

WE REJOICE IN the success OF
our friends. and when one Is pro-
NOTED in his chosen field OF en-
desvor. we are glad with him. So.
We congratulate the genial ICY"
Strain OF the Missouri Pacific on
his promotion from Houston to St.
Louis,
Our congratulations, however.
are tinged with regret that this
good friend OF The Valley Is being
taken from cur midst. We will
miss his good HUNDRED visits 10
the Valley. We know that he will
not forget Us. that wherever ICY"
Strain may be. he will still be our
friend. and we hope he knows that
no matter how far from US he NAV
be, we are still his friends. Here's
wishing him luck!
UNCOMMON. THE POSITION
our railroad friends of both the
Missouri Pacific and the Southern
Pacific hold. Frequently We OF the
Valley find 1t necessary 10 our own
interests TO be at ODDS With them
IN the position they take for the
advancement Of their own inter-
ests. and yet-the feeling OF
friendship for them and for the
roads they so ably represent never
lessons.
The day OF public bitterness to-
ward all big corporations and
utilities, Is, thank goodness. a
thing OF the past. We settle our
differences by arbitration - or
through the courts, and stay
friends the while. working for our
common interests.
Corporations have become edu-
Gated away from the public De
damned policy of a generation
past. and the public has changed
its damn the corporation" SEN
timents OF the same generation.
HON. PAT NEFF, former gov
ernor Of Texas. member Of the
state railroad commission. promi-
nent In the political. religious ana
civic life OF the state. utters words
OF sound advice when he advises
residents OF the Valley, in par
ticular. to become acquainted with
the history OF Texas.
The cosmopolitan population OF
the Valley. drawn from every state
in the union and from many for
eign countries. needs TO know the
glories of its adopted state. needs
to know its history. needs to know
how and why this great empire
came into being.
Read up on Texas history. and
you will be in a proper frame OF
mind 70 lend enthusiastic support
TO the campaign launched lome
time back by the Brownsville
Chamber OF Commerce. TO know
Texas. And as we have said be-
fore. when you know Texas. know
its resources and its varied devel-
opment, you will be a better cit
isen OF the Lower Rio Grande
Valley for having become a better
citizen Of Texas.
DOES ADVERTISING payP ASK
the Brownsville Chamber OF Com
merce. The local organization
scheduled a series OF 10 advertise
ments in Texas papers boosting
Brownsville as a summe resort.
To date three of the series have
been run. and the chamber Of
commerce is being literally de-
luged with inquiries in response.
= Talk 10 your public about m
Thing in which they are interested.
summe vacations for instance. or
dresses. DR. suits. and your public
will beat a path TO your door.
Understand US. We are not adj
vertising experts. II We were-we
would be writing copy for h big
boys and drawing down dollars
where cents are now represented on
cur weekly pay check-but We do
know that the advertiser who APP
peals to the desire Of his public
gets results.
All OF which perhaps explains
why we Americans are prone 10
buy luxu-ies 10 such an extent
that some times We are put under
an undue financial strain 70 take