davidaulloa/AmericanStories huggingface dataset:
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18

Eight firms whose advertising
policies have been given as an i'm
portant reason for success are in
cluded in a miscellaneous group. A
manufacturer of dresses, by contin-
uin" to advertise when Others cur
tailed, profted greatly by the in
crease publicity value. A producer of
industrial products increased his rea-
son why copy. An electric clock
company reduced national advertising,
but increased greatly publicity at the
point of sale by newspapers, window
and counter displays"
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
State of North Carolina
Department of State

CERTIFICATE OF DISSOLUTION
To All to Whom These Presents May Come
Greeting:
Whereas, 1t appears to my satisfaction, by
duly authenticated record of the proceedings
for the voluntary dissolution thereof by the
unanimous consent of all the stockholders,
deposited in my office, that the Dorset Land
Company, a corporation of this State, whose
principal office is situated in the City of
Spencer, County of Rowan, State of North
Carolina q. D. Dorset, Jr, being the agent
therein and in charge thereof, upon whom
process may be served, has complied with
the requirements of Chapter %, Consolidated
Statutes, entitled "Corporations,' preliminary
to the issuing of this Certificate of Disso-
luton:
Now Therefore, I, J. A. HARNESS., Secre-
tary of State of the State of North Caro-
lima, do hereby certify that the said corpo-
ration did, on the 9th day of October, 1881,
file in my office a duly executed and at:
tested consent in writing to the dissolution
of said corporation, executed by all the stock
holders thereof, which said consent and the
-ecord of the proceedings aforesaid are now
on file in my said office as provided by law.
In Testimony Whereof, I have hereto set
my hand and affixed my official seal at Raj
eigh, this 9th day of October, A. D. 1881.
J. H. HARTNESS,
Secretary of State.
Dc.4-25.
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
North Carolina,
Rowan County.

North Carolina,
Rowan County.
In the Superior Court.
Emma Ward widow. Lille Lyerly
~(widow), Maggie Cauble and husband,
j: c. Cauble, A. Louis Earnhardt (sin-
gle) and Wachovia Bank & Trust Com
pany, Guardian of Mary Jane Earnhardt,
H. Joseph Earnhardt and wife, Victo-
ria E. Earnhardt, Dora Goodman and
husband, J.. C. Goodman.
NOTICE OF PUBLICATION
The defendants, H. Joseph Earnhardt and
wife, Victoria E. Earnhardt, will take notice
that a Special Proceeding, entitled as above,
has been commenced in the Superior Court
of Rowan County, said State, for the pur-
pose of selling certain real estate for divi-
sion, in which action, the said H. Joseph
Earnhardt and wife, Victoria E. Earnhardt.
are necessary and proper parties, and the
said defendants will further take notice that
they are required to appear at the office of
the Clerk of Superior Court of said County
in the Courthouse in Salisbury, N. c., on
DECEMBER %, 1881,
or within ten days therefrom, and answer
or demur to the petition in said action, or
the petitioners will apply to the Court for
the relief demanded in said petition.
This November 27, 1881.
B. D. McCUBBINS,
Clerk of Superior Court.
Rendleman & Rendleman, Attorneys.
.25.
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18

at a stake. J.. M. Ide's corner; thence
South 10 feet to a stake on the edge of
Cedar Street; thence West 95 feet to a
stake; thence North 70 feet to a stake
on Ide's line; thence with Ide's line to
the beginning, being a part Of the Rich
ard Holmes property, East Spencer, N.
c. For back title, see Book of Deeds No.
149, page No. II, in the office of the
Register of Deeds for Rowan County.
The above property will be sold subject to
all prior liens and encumbrances, if any.
This December 1, 1881.
JOHN L. RENDLEMAN, JR., Trustee.
Rendleman & Rendleman, Attys.
Dc.4-25.
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
MONDAY, DECEMBER 28th, 1881,
SALE OF REAL PROPERTY


Pursuant to the provisions contained in a
certain mortgage trust deed, dated October
22nd, 1880, executed by A. S. Casper and
wife Lottie E.. Casper, to 7. F. Hudson, Trus-
tee, which mortgage trust deed is duly reg
lstered in book of mortgages No. 116, page
$50, office of Register of Deeds for Rowan
County, N. c., default having been made in
the payment of the amount secured by the
said mortgage as therein provided, and by
authority and power of sale conferred by said
mortgage and by law provided, and at the
request of the holder of said note, the under
auction to the highest bidder or bidders, for
cash, at the courthouse door in Salisbury N.
SATURDAY,. DECEMBER Goth, 1881,
AT ~ ,<NOON,
the following described real property, to-wit
BEGINNING at a stake in the center
of the Salisbury-Albemarle Highway, R.
W.. Trexler'ss corner in Martin E. Mill
er's line thence with Miller's line. South
81 deg. West 1851 feet to a white oak,
Miller's line, North IS deg. West 81 feet
to a stake corner to lot No. Al in Mill
er's line; thence with the line of lot No.
Al, North 2 deg. Is min. East PSI feet
to a stake in the center of the highway,
corner to lot No. Al; thence with the
center of the highway, South IS deg. East
1873 feet to the BEGINNING, being lots
Nos. AZ, 43, "A and As, as shown on the
map of the property of the A. A. Trek
Ter heirs, and being the same property
as conveyed to Adam Casper by G. Ray
Brown by deed dated June 21st, 1880,
recorded in deed book PIP, page SO, in the
office of the Register of Deeds of Rowan
County, N. C.
This November goth, 1881.
T. F.. HUDSON, Trustee.
HUDSON & HUDSON, Attorneys.
Nv.27-Dc.1s.
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
MORTGAGE SALE OF EAL ESTATE IN
SALISBURY TOWNSHIP

Pursuant to the terms and conditions of a
certain mortgage deed of trust executed by
B. F. Kluttz and wife, Essie KIuttz, to E.. H.
Harrison, Trustee, dated June 10th, 1927, and
registered in the Registers Office of Rowan
County, in Book of Mortgage No. 100, page
246, default having been made in the pay
ment of the note secured thereby, and re-
quest of foreclosure having been made by
the holder thereof, the undersigned Trustee
will sell at public auction, to the highest bid
der, for cash, at the Courthouse door in Sal
isbury, N. c., on
MONDAY, DECEMBER 21st, 1881
AT ~ O'CLOCK,
the following described real estate to wit:
A cottage and lot in the present cor
porate limits of Salisbury, N. c., and
fronting on the South Main Street extern
sion Road; Beginning at the North corn
er at the intersection of the South Main
Street extension Road and ''B" Avenue
and runs thence in a Northeasterly direc-
ton with the margin of the South Main
Street extension Road SO feet to the
corner of Lot No. 2; thence with the
line of lot No. 2 in a Northwesterly d-
rcction parallel with "B" Avenue $50
feet to an alley; thence with the margin
of this alley in a Southwesterly direction
so feet to "B" Avenue; thence with the
margin of ''B'' Avenue in a Southeasterly
direction $50 feet to the beginning corner;
being Lot No. l in block a on the map
of the property called "Wheeler's Addi-
ton to South Salisbury"
This the 18th day of November, 1881.
E. H. HARRISON, Trustee.
Murphy and Coughenour Attorneys.
Nv 2O-Dc II
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
NOTICE TO CREDITORS:

Having qualified as Administrator of the
estate of Charles F.. Brown, this is to noti-
fly all persons having claims against the said
decedent, or against the Brown Company, to
file an itemized verified statement of same
with the undersigned on or before the
1st DAY OF DECEMBER, 1882,
for any and all debts due or against Charles
F. Brown, Individually, or against the Brown
Company, or this notice will be pleaded in
bar of their recovery. Persons indebted to
said estate are notified to make prompt set
Element.
This, 3Oth day of November, 1881.
R. M. BROWN AND I. S. BROWN,
Administrator of estate of
Charles F. Brown, Decd.
Dc Ain &
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
SALE OF VALUABLE REAL ESTATE

oAA1 vi NALOtADLG hEAL EolAlE
PURSUANT to the terms of a certain Deed
of Trust executed by Edna H. Meroney and
husband, P. =. Meroney, to the Davis & Wiley
Bank, Jas. M. McCorkle, Trustee, on Novem-
of Mortgages No. SO, page No. 80, in the
office of the Register of Deeds for Rowan
County, and whereas, Davis & Wiley Bank
has been succeeded by the North Carolina
Bank & Trust Company, and whereas, there
has been default in the payment of the in
debtedness secured by said mortgage deed of
trust, and whereas, at the request of the
holder of said Indebtedness, the undersigned
North Carolina Bank & Trust Company, sue
cessor of Davis & Wiley Bank, and Jas. L.
McCorkle, Trustee, will expose for sale at
public auction for cash, at the courthouse
door in Salisbury, N. c., on
SATURDAY, JANUARY 9, 1882,
AT THE HOUR OF I'm,
the following described real estate:
One house and lot, beginning at a
stake, John R. Crawford's corner on the
Southeast side of Main Street and the
East Square of the town of Salisbury, N.
c., and runs thence S. E. with Craw-
ford's. now John Robinson's line, 1876
feet to his corner, on Henderson's line;
thence S. w. with Henderson's line 65
feet to T. M. Kern's corner on Hender-
sons line; thence N. w. with Kern's
line 1876 feet to a stake, his corner on the
S. E. side of Main ST.; thence N. E.
with Main st. IS feet to the beginning,
being a part of lots 113 and 121 accord
ing Inc original pan OIL Sdlu Town, ana
being a part of the same lands conveyed
by said Henderson and wife to said T.
M. Kerns by deed dated Sept. 6, 1902.
For back title to the above lots, reference
is hereby made to deeds registered in
Book No. 107, page No. 4O2, and Book
No. lis, page No. 100, and Book No.
126, page No. $50. in the Registers Of
flee of Rowan County also a Book of
Deeds No. 1923. at page No. II.
NORTH CAROLINA BANK &
TRUST COMPANY
Successor of Davis & Wiley Bank, and
James M. McCorkle, Trustees.
no Hin
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
NOTICE OF FORECLOSURES SALE

UNDER AMI BY r OF H POW
Err OF SALE contained in a certain deed
Effie F. Emerson, to Carolina Mortgage Com
pany, Trustee, dated the 18th day of June.
the office of the Register of Deeds of Rowan
County, North Carolina. default having been,
made in the Payment of the note thereby
and the holder thereof having d-
the undersigned Trustee will offer for sale
at the court house door in the City of Sal
isbury, North Carolina, at
TWELVE O'CLOCK NOON ON
MONDAY THE 18th A of JANUARY, 1882,
and will sell to the highest bidder for cash
a certain lot or parcel of land in or near
the City of Salisbury, Township of Salisbury,
County of Rowan, State of North Carolina,
and more particularly described as follows:
Beginning at a stake on the north east
side of Heilig Avenue, 65 feet South 81
degrees so min. East from the East in
tersection of Crosby Street and Heilig
Ave, Yost and Emerson's corner thence
with Yost's line. North 81 deg. As min
East 263 feet to a stake on the edge of
an alley; thence with said alley South
SO deg. Is Min. East rs feet to a stake
on the edge of said alley, w. A. Basing-
er's corner; thence with Basinger's lines,
South 80 deg. West 100 feet to a stake;
thence South SO deg. Is Min. East "a
feet thence North sc deg. As Min. West
81 feet to a stake; thence South 81 deg.
As Min. West 1853 feet to a stake; w. A.
Basinger's corner on the margin of He'll
ig Ave. thence with Heilig Avenue, North
81 deg. so Min. West so feet to the be-
ginning. Being the same property con-
veyed to c.. L. Emerson and wife, Effie
F. Emerson, by deed from F. A.. Letter,
Edna B. Letter, and c. N. Letter all I'M
married, dated August l, 1928, filed for
registration on August 4th, 1928, in the
office of the Register of Deeds for Rowan
County, North Carolina, and recorded in
Book It's, Page 2S1.
This the 7th day of December, 1881.
CAROLINA MORTGAGE COMPANY,
Trustee
E. w. G. Huffman,
h++orpov DC lin 1.
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18

lOldl L
Following are some of the COM
ments made in the federal report:
"In many cases present success IS
attributed rot so much to the pres
ent or a change in policy as to past
policies the soundness of which is
ac%centuated by current business con
ditions. Such instances are included,
as it is believed worth while to re-
cognize policies which have laid a
foundation of consumer confidence IN
the product and in the firm and which
have builded a strong financial struc-
ture, enabling the concerns to with,
stand the effects of a depression and
to make the now less expensive ad-
ditions and renewals to plant and
machinery.
Increased sales efforts and adj
vertising policies are the most I'M
portant reasons giver. by firms tor
their success.
market research, reduced prices,
cooperation with dealers, improve
ment of service and management OF
statesmen occupy a prominent posi-
ton in the arketing pr1giam OF the
companies.
"Of scarcely less importance are
the policies dealing with new prod
ucts and quality, research DIVERSITY
cation and modification. In their
production policies firms have TO-
cussed most of their attention on re-
duction of operation expenses and
the installation of modern equipment.
"More firms, 80 in number, made
statements concerning their adver-.
Using policies than any other single
topic, which indicates the impor-
lance attached to the value of ad-
vertising by these successful COM
panies. Thirty-three industrials are
represented by these firms, and the
most heavily represented are candy,
clothing, food, heating equipment:
machinery and refrigerator.
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
SALE OF VALUABLE REAL ESTATE

PURSUANT to the terms of a certain mort
Witherspoon and wife, Lucille Witherspoon,
to the undersigned Trustee, dated February
%, 1929, and recorded in the office of the
of Mortgages No. liz. page No. 100, default
having been made in the payment of the in
debtedness therein secured and at the re
quest of the holder of the note thereby Sc
cured. the undersigned Trustee will expose
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
for sale, at public auction, for cash, at the
Courthouse door in Salisbury, N. c., on

for sale, at public auction, for cash, at the
door in Salisbury, N. c., on
SATURDAY,, JANUARY 2, 1882,
AT THE HOUR OF I'm,
the following described real estate:
Beginning at a stake in the East side
of Broad Street, corner to lot No. 81;
thence North 50 deg. Is min. East with
line of of lot No. 62, 141 feet to a stake
in the edge of an alley; thence South 80
deg. As min. East with the edge of said
alley 40 feet to a stake corner to lot
No. 60; thence South 81 deg. Is min.
West with line of lot No. 60. 141 feet to
a stake in the edge of Broad Street;
thence North 80 deg. As min. West with
the edge of Broad Street, 40 feet to the
beginning corner, being lot No. 81, as
shown by the map of Trexler Heights,
East Spencer, N. c., recorded in the of
flee of the Register of Deeds for Row.
an County, N. G. in Book 100, page sos,
to which reference is hereby made for
more particular description.
The above property will be sold subject t
all prior liens and encunbrances, if any.
This December 1, 1881.
JOHN L.. RENDLEMAN, JR., Truste
Rendleman & Rendleman, Attys. Dc.4-2I
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
SALE OF VALUABLE REAL ESTATE
PIIRSIIANT tn the terms of a certain mnrt-

PURSUANT to the terms of a certain mort
gage trust deed executed by John Jeffries
and wife, Mamie Jeffries, to the undersign-
ed Trustee, dated February "a, 1880, and re-
corded in the office of the Register of Deeds
for Rowan County in Book of Mortgages No.
lis, page No. 157, default having been made
in the payment of the Indebtedness therein
secured, and at the request of the holder of
the note thereby secured, the undersigned
Trustee will expose for sale, at public auc-
ton, for cash, at the Courthouse door in Sal
isbury, N. c. on
SATURDAY, JANUARY 2, 1882,
AT H HOUR OF 12M,
the following described real estate:
Lying in the town of East Spencer,
N. c., near the Southern Railroad Trans
fer Shed on Cedar Street and beginning
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
". C., UH
SATURDAY, JANUARY End, 1881,

N. c., on
SATURDAY,, JANUARY End, 1881,
AT IL O'CLOCK, NOON,
the following described real property, to-wit ::
Lots Numbers Five (5) and Six (6),
in Block Number Cone, as shown upon
the map of the property of P. c. Wood
on the Statesville Highway, which map
is filed in the office of the Register of
Deeds for Rowan County, N. c., Book of
Maps, page No. 14O, to which registered
map reference is hereby made for full
description and metes and bounds of said
lot.
For back title, see deed from R. A. Wood
to P. c. Wood, Book of Deeds Number 176,
page 1870.
From the above described property there
is excepted five feet off of lot Number
g., Block Number One, previously convey
ed by w. L. McCrary and wife to c..
Barber and wife, Book of Deeds Number
$50, page 346.
This November Both, 1881.
ROSS M. SIGMON, Trustee.
Dc.4-Dc.25.
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
T TO CREDITORS

NUIINE To CREDITURS
Having qualified as Administrators of the
estate of G. A. Goodman, this is to notify
all persons ha.ing claims against the said
decedent to file an itemized, verified state
ment of same with the undersigned on or
before the
18th DAY OF DECEMBER, 1882,
or this notice will be pleaded in bar of their
recovery. Persons indebted to said estate are
notified to make prompt settlement.
This Dec. IL, 1881.
c. CLINTON GOODMAN and
MARY J. GOODMAN
Admrs. of G.. A. Goodman.
De 1Q-In %
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18

North Carolina
In the Superior Court
Rowan County
David L.. Basinger, Plaintiff,
vs.
Maudie Marie Basinger, Defendant
NOTICE OF SUMMONS
The defendant above named will take not
ice that an action entitled as above has been
commenced in the Rowan Superior Court by
the plaintiff for the purpose of obtaining
a divorce from the defendant from the bonds
of matrimony on the grounds of adultery
and the said defendant will further take not
ice that she is required to appear at the Of
flee of the Clerk Superior Court of Rowan
County, North Carolina, on or before the
9th A OF JANUARY, 1882,
or within thirty (30) days thereafter, and an
swer or demur to the complaint filed there
in as provided by law, or the defendant will
be entitled to the relief as prayed for.
B. D. McCUBBINS,
Clerk Superior Court.
This December 9th, 1881.
HAS. L. COGGIN, Atty. Dc.11-Jn.1.
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
MORTGAGE SALE OF HOUSE AND LOT IN


OF L1SCLN
Pursuant to the terms and conditions of a
certain mortgage deed of trust, executed by
W.. r. Barringer and wife Mary J. Barringer
to Stable Linn, Trustee, dated May 18th, 1920,
and registered in the Registers Office of
Rowan County, in Book of Mortgages No. 70
page l54, default having been made in the
payment of the note secured thereby, and re-
quest of foreclosure having been made by the
holder thereof, the undersigned Trustee will
sell at public auction, to the highest bidder,
for cash, at the Courthouse door in Salisbury,
N. c., on
MONDAY, DECEMBER 2Sth, 1881,
AT IL O'CLOCK NOON,
the following described real estate, to-wit:
All that certain lot known and describ-
ed as lot TEN in block No. TWENTY
SIX, as the same is shown upon the map
of the Townsite of Spencer, N. c., filed
by Alexander B. Andrews Jr. in the Of
flee of the Register of Deeds of Rowan
County, N. c., on the 10Th day of May
1897, to which reference is hereby made,
being at the intersection of Iredell Ave-
nue. and Fifth Street, Spencer, N. c.,
fronting fifty feet on Iredell Avenue and
extending one hundred and forty five feet
to a ten foot alley. On the above lot is a
one story cottage building. For back title
see Book 149 page 81, Register of Deeds
Office, Rowan County.
This, the Oath day of November, 1881.
STABLE LINN,
Trustee.
S. CARLTON,
Attorney. Nv.27-Dc.1 IS.
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
SALE OF REAL PROPERTY

Pursuant, to the provisions contained in a
certain deed of trust, dated April 22nd, 1881,
executed by W. L. McCrary and wife, Cora
A. McCrary, to Ross M. Sigmon, Trustee,
which mortgage is duly registered in book of
mortgages No. 1O8, page 297, in the office
of the Register of Deeds for Rowan County,
N. c., default having been made in the pay
ment of the amount secured by the said mort
and power of sale conferred by said mort
gage, and by law provided, and at the re-
quest of the holder of said note, the under
signed Trustee will offer for sale at public
auction to the highest bidder, or bidders, for
cash, at the Court House door in Salisbury,
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18

I<OIIu SdTOlludt
In the Superior Court.
Rowan County.
INA PAULINE DAY
vs.
JAMES ARTHUR DAY
NOTICE OF SERVICE BY PUBLICATION
James Arthur Day, the defendant above
named, will take notice that an action en-
titled as above has been commenced against
him and is now pending in the Superior Court
OF Rowan County, North Carolina, the pur-
pose whereof is to obtain from the plaintiff
an absolute divrce from the bonds of matri-
mony existing between plaintiff and defend
ant on the grounds of five years separation
of plaintiff and defendant.
And the defendant will further take not
ice that he is required to appear in the Of
flee of the undersigned, in the Court House
at Salisbury, N. c., on
DEC. %, 1881,
or within thirty days thereafter, and answer
or demur to the complaint filed in said ac-
ton or the plaintiff will apply to the Court
for the relief therein prayed for.
This 81 day of November, 1881.
B. D. McCUBBINS,
Clerk of the Superior Court of
Rowan County.
NV OF 10 1 Q
Carolina watchman. [volume] (Salisbury, N.C.) 1871-1937, 1931-12-18
Advertising Most Important
Factor In Success Of Firms

Advertising was the most import
ant single factor in the success of
those firms hat have held or main
tanned their sales or profits despite
the depression, according to a sur
vey recently completed by the depart
ment of commerce.
The survey shows, for one thing,
that a considerably larger number Of
business institutions are enjoying
continued or increased prosperity
than the average 1881 pessimist would
believe, and that increased or main
tanned advertising has proved itself
the most effective method of COM
batting the depression.
The survey does not pretend to be
exhaustive, but covers 202 manutac-
turing, 43 retail establishments and
10 wholesalers in 20 counties and 80
states. All of these concerns have
showed increased or maintained pro-
fits, and the department of commerce,
feeling that it might be advantageous
to business generally to know how
they accomplish this feat, made the
survey.
The report emphasized that it does
not include all businesses that have met
success in 1880 and 1881 and that
it eliminates those where pleasing pro-
fits have been the result of outside
agencies.
For instance, a Utah pipe manu-
facturer attributes higher sales to
governmental stimulation of public
improvements. The survey concerns
itself primarily with business policies
that have brought success.
Eighty of the concerns questioned
said that advertising was the most
important reason for their success
(29 of these increased their advertis-
ing, and 10 maintained it on a pre-
depression basis), and 46 gave part
of the credit to increased or sus-
tanned sales effort. These two items
are included in the general classif-
cation of marketing" which was dis
cussed by 254 concerns.
Following are the tabulated recipes
for success:
Item
Marketing --Z)4