davidaulloa/AmericanStories huggingface dataset:
Plentywood herald. [volume] (Plentywood, Mont.) 1908-current, 1931-02-19

One of the local business
men solemnly informed US from
the depth of his wisdom that it
doesn't pay to advertise. He ought
to tell Ford what an ass he is max
ing Of himself.
Last week we wrote the little editorial
squib appearing above, and for some reason
or another some of our readers did not catch
the meaning relative to Ford.
We want to emphasize the fact that
Henry Ford is the greatest advertiser in the
world. He has been a consistent advertiser
in the newspapers from the very beginning
of his dynamic career, which has placed him
today as the greatest business man Of the
age. He has consistently advertised, not on
ly in the larger city dailies but also in mag
a%zines, periodicals, farm and business pa
pers, and almost all country weekly newspa-
pers.
During the past depression period the
Ford Motor Company spent millions Of dol
lars in advertising to keep their name and
their cars before the public. Not only this,
but in spite Of the scarcity of money, by
keeping up this advertising the Ford Motor
Company has paid the salaries of thousands
of printers throughout this country. And
they sold over SO per cent of the automobiles
in America last year.
1t is such persistent advertising that
counts for the business houses who cater to
the public for a steady and increasing vol
umn of business, and we have yet to
learn of an institution that did not increase
in favor before the public through persistent
and honest advertising. In the larger dailies
we find page upon page of large advertise
ments, and this continues almost daily, and
the prices they pay for such advertising runs
into thousands of dollars per week, but in
this way they attract more customers and
keep before the public in the best possible
manner-through newspaper advertising.
During the depression period two of
the foremost advertisers of the northwest
was the Ford and the Chevrolet automobile
manufacturers There were hundreds and
thousands of others who also advertised
heavily, and all obtained good results.
When these automobile manufacturer
ers as we'll as all other auto makers of Am
erica had produced enough cars so that there
was one to nearly every family that could
buy a car they did not stop making cars or
advertising them. Rather they got together
and said, Nov we will proceed to sell each
family another car"
They might have saved their money
and said, Everybody knows our car and
all about it, why advertiser" But they didn't,
They advertised all the more.
Oftimes a merchant thinks, Why
should | ADVERTISED Everyone here knows
me, | get their trade"
IF this sort Of policy had prevailed with
Plentywood herald. [volume] (Plentywood, Mont.) 1908-current, 1931-02-19
FORD TO HAVE
DISPLAY, FARGO

Fargo-Fifteen passenger models
Of the 1881 Ford will be shown, along
with other models, at a Ford display
Plentywood herald. [volume] (Plentywood, Mont.) 1908-current, 1931-02-19
1T PAYS TO ADVERTISE

One Of the local business
men solemnly informed US from
the depth Of his wisdom that it
doesn't pay to advertise. He ought
to tell Ford what an ass he is max
- flf
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25
RCM FM cold
lis AGAIN RENEWED
IN O0EUR D. ALEE


Spokane, Wash. July rs Gold
mining is being revived in the
Occur d'Alene district which made
Eagle and Murray famous nearly
So years ago Those we're the
gunpowder days when the pioneer
prospector ate wild game the year
round. fought for his rights with
his rifle and in his search for
gold blew the top of ridges and
off any venturesme claim pumper.
Great riches came from Pri-
chard and Eagle creek gravels.
Store buildings on the business
street Of MdDray we're proppea up
with logs as placer mining opera
tiOns passed under them Real
mining activity was under way.
When the Occur d'Alenea be-
came the greatest silver-lead
mining district in the world gold
was almost forgotten.
But gold is gold and nothing
but, the oldttimer reminds the
world. and the world is listening
these days. In Murray district
old shafts are being rstimbered
and poison gas blown out OF old
tunnels.
Aldam AuIbach, picturesque ed
itor miner, never lost faith In the
camp He alone stayed when all
others crossed over the ridge TO
the new discoveries at Burke and
Wardner He now has given an
option on his Buckeye group
just below Murray to Porkelson
of Burke who has put q crew
to work
John r. Murray Of Wallace
and Mike Kelley OF Murray have
the famous Mother Lode and are
starting new work on this free
gold property near Murray.
Earl smith and william New
bury have relocated the Pilot
in Gold Rock gulch northeast Of
Murray just back Of the town.
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25
New IDA GOLD ORE
In new STRIKE is
ASSAYING So, 0

Reno, New. July 25-Discov-
cry at FirebalI camp. So miles
northeast OF here. Of a sub
stantiar body OF gold ore assay
ing as high as $4,000 a ton, was
announced here Monday
A. ]. Moore. mining editor Of
the Nevada State Journal and re-
preventative OF Denver Mining
Record. returned from the scene
OF the strike Monday and in a
signed article says the discovery
was sensational. One sample
assayed here shows 257 ounces Of
gold and 1913 ounces OF silver "a
ton. In addition to the high
grade ore. several lodges have
been opened which assay from
$50 to $3.50 a ten In gold.
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25

Boise, Idaho, July 49,
More men are placer mining
in the Boise basin a. present
than records show amy thine
e. the pass 40 years accord-
ing 20 Stewart Campbell,
state mime Inspector.
Most OF the miners are ANA
teurs" attempting to recuperate
from the depression. he said. but
aointed to expansion OF two
established gold mines ae indica-
ting revival Of gold mining
aetiyity on a large scale IN the
famous basin.
The basin was once the scene
of a gold rush almost rivaIing
that Of the California fields.
Gold estimated at from $4,000
eco TO $4,000. 600 was taken
ont In a score or more years after
bhe discovery IN the early eos
and the entire basin ives worked
flrst by surface operations and
later by deep operating dradges
which scraped bed rock.
The Gold Hill and Iowa mine
al the Talache Mines Inc. is OBJ
Grating three shifts with so men
and has found good ore at the
eso-fOot level A shaft is being
eunk to the 11eo-foot level with
good prospects The mill is op-
mting two shifts.
The Belshazzar mine Of the
aawa Mine company is using
sb men in tunnel operations and
|le anding enough gold 10 pay FOR
expensive development operations
eapbeil said.
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25
Lead HED WHEN
LODE VAS FOUND

Lead. South Dakota, received
its name from the fact that a
large lead. lode or vein Of gold
was found at that point in the
Black Hills. The name Of the
town Is frequently mispronounced
~ outsiders because they suppose
II to be derived from lead" in
the sense Of metal It is cor
rectly pronounced lead like the
present tense Of the verb. lead.
which was founded in 1875 and
incorporated the following year.
is stu a mining town and possess
SEES one Of the richest gold mines
IN the world.
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25
PLACER liner Is
INVENTOR Oh 49,
SAVER o. VALUES

Lovelock, New. July 25.--
James Jensen il the Inventor
Of dry washing machine
that placer miners pronounce
the most efficient they have seen.
Mr.. Jensen and his partner, Frank
Davis, have given the apparatus
workout at the head OF Gold
Springs gulch where the Rose
and Roberts workings are located.
The machine CONSISTS 81 a
hopper which is set at a steep
angle to the ground having e
half-inch mesh screen running
its length. The gravel is show
eled over this and the fine mater
ial falls thru while the rest runs
off to be discarded. A bicycle
wheel mounted on a regular hub
and having a handle attached to
it is used for motive power, and
being connectaa by q belt 80 an
1S-inch wooden fan. devised By
Mr.. Jensen, when turned pumps
air up thru a rifle having on
its bottom so-mesh milk straining
screen.
The rifle measures about nine
by twelve inches and in all has
three rifles soldered across t.
The rifles are kept in constant
vibration while the gravel Is be-
ing run down over them and at
the same time q heavy current Of
air blows out the light, fine dust.
The machine works best in dry
gravel. altho Mr.. Davis reports
that It operated successfully IN
moist ore on recent runs
When the run is finished, the
gravel that Is left on the rifles
IS carried to the cabin and pam
ned at leisure.
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25
TO- REED PROFITS
CONTINUE Sc

Oatman, Ariz., July 2s-Net
profits OF the Tom Reed Gold
Mines Company OF Oatman, Aris.
for the fiscal year ended March
81 last. after ali charges and
federal taxes. totaled s207ss6.4s
against S4e.2Se.Ss last year.
The company mined assess
tons OF Black Eagle ore with
a gross value Of S612.52S.Os and
lessees mined s.536.3S tons Of
company ore with gross value
OF s7s.456.57.
In addition to milling this
tonnage. the company treated
1,SSs.ss tons OF ore from out
side propderties with an assay
value Of s2574T.s7. making a
total Of sO.4sO.14 tons treated by
the mill during the year as com
pared with a total OF 6,8s1.77
tons for the previous year The
total assay value OF ore treated
including outside custom ore. was
$716,732.63, representing an av-
erage value Of $2s.51 a ton.
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25

zILKAAH, WASH. 5uiy 49,
ZllIah was IN me mislst 81 y
n1iniature gold rushs eodny
after ROBBERS Rononhrmnz
returned hosne from q hike
into the nearby hills VITA
nuggets shat locked IKE gold.
Late today more thar $50
residents o. this little centrnl
washington town had 9nken
pick axes and gFub hoes
and left town 70 stake ont
claims. Others we're follow.
ing.
In the meantime, Rozen-
kranz was hooking for al
assayer 20 determine II his
nuggets really are gold.
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25
Bald Butte
Vein Shows
More Gold

spokane, WASH. July 2B--
Machinery was turned In the
mill Of the Idamont Gold
Mining company on the
bald Butte mine . few days
ago, according 70 James A.
Blair, president. on returning
form the property, near
SlarysviIle. sf0ntana.
The shaft being sunk on the
new vein had attained a depth
of 20 feet OF the SO feet to be
sunk in the first lift. The vein
is strong and persistent and bears
evidence OF the values found al
the place Of its opening a few
weeks ago.
ITO reach this body speedily
at greater depth a crosscut has
been started from the tunnel
workings. It was estimated al
the mine that the vein should be
reached In $50 to zoo feet OF
crosscutting. There a depth OF
$50 feet should be attained.
This opening will provide another
outlet for ore besides that be-
Ing made by the shaft dropping
its depth from the surface. Two
other veins will be lntersected
near the S5O-fOOt point in the
croscut. The number Of men
employed has been increased to
Is"
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25


Harold Hoepfner Of the Owl
Garage at Drummond recently re-
turned from the Danaher ranch
at the head Of willow Greek
which Is tributary 70 the South
Fork OF the FIathead river. He
made the journey for the ex-
press purpose Of locating some
placer ground which hs discover
ed while hunting elk In the dis
trict many years ago.
Long Jaunt
The journey was made by auto
as far az the Lund ranch at the
head OF Klienschmidt flat, after
which the prOspect0r completed
his journey up the North fork and
the Dry fork OF the Blackfoot
river a distance OF forty miles
on foot, carrying his bed and
proveuder with him.
"A legend attached to Mr..
HoepSner's experience which, to
the older miners Of western Mon
tana. viii be interesting.
Many years ago while en-
gagged In following the trail OF
IA bull elk across the willow
creek bottoms. parting the heavy
underbrush to make his way
through, Mr.. Hoepfner came upon
several abandoned sluice boxes
which bore marks OF rot and
check indicating that they had
laid there for as much as a half
a century. They had been hewn
and whipsawed from the native
timber OF the region and were
partly covered by earth and
debris deposited by heavy frsshets
which probably occurred many de-
cades prior to the hunters chance
passing.
"Hoepfner's experience is quite
ordinary to the point OF explain
ing the presence Of the makeshift
sluice boxes with oddly contriyed
rifles. upon the presence Of which
1t is thought that Duncan NcDon-
aid, Montana pioneer and oldest
living resident OF the state. will
be able to throw some light
ct has been said that at about
the time gold was discovered in
the state OF California. a party
OF trappers sent out by the
Hudson Bay company and guided
by a F1athead Indian. made a
rich gold strike In the Willow
creek country and that when
about to return to civilization in
the spring with the details OF
their find their entire camp, in
GLIDING quite a substantial cabin
was completely enveloped In the
slipping OF the mountain side and
that none were ever heard Of
again save the Fiathead guide
who made his way to the head Of
transportation on the Missouri
and there told the story OF the
iafe Of hfa eomDanfons.
Since the loss OF the frontier
party more than half century
ago. many have sought for but
none have found the Lost Cabin
Mine. and 1t is thought that an
interview with Dncan Mcdonald,
resident OF Montana since 1912.
viii reveal Mr.. Hoepfner's find
is the long looked for property
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25

Hecla Consolidated mine A.
Melrose. controlled BY George B.
Conway Of Helena. is again &C
tive. two leasing concerns having
taken over the ground and one
being already In production.
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25

. Many OF the earIy gold proper
ties Of the state were fabulousiy
rich, their output fl certain IN
stances being greater than $1,000
ton. Some Of the specimens In
the new display case represent
values as high as that figure.
but samples OF the richest ores
are almost impossible 10 obtain
according to John Il. Blixt. grad
uate stuaent. who Is working
on the collection this summer.
Two ExhEBRs
The mwaoums axhfbIt Of Mon
tana gold Is entirely distinct
from the recently acquired Gal
Iagher collection. The latter In
cludss beautiful gold specimens
not only fr0m the West. but from
over the entire world The
Gallagher collection is At present
being labelled and arranged for
display, also
What stories the Montana Gold
specimens could tell of high
graders and highway robbers. Of
gambling and drinking and muir
der, OF ardnoua ~sfngle-jackingy
in narrow tunnels and wet shafts
and treacherous raises. Of for
tunes quickly made and quicker
lost The specimens have been
given 10 the school Of Mines BY
large number Of people ana
their histories have been long
forgotten.
Once CON Camp
Butte Is famous as a copper
camp, but It had It's early day
OF gold production. How many
old-timers remember the Sunday
Hlawatha. Goldsmith and Browns
Guich gold properties in the
Butte districtg
Madison can boast Of the larg-
est county collection, few Of
its mines represented being the
silver star. d. S. Grant. Kear-
sage, Pacific, Easton. Revenue.
Norris and Watsea, to select at
random.
The Whitlatch at Unionyille, the
Big Indian near Helena. the FL
Dorado at Choteau. the Aurora IN
Jefferson county. the Emma 81
weeks, the prospects Of the little
Rockies these are a few add
tional mines about which the old
''bardNrocKers could tell many
q fabulous yarn.
The recently revived interest In
gold mining has made the display
case Of Montana gold ores especi-
ally interesting. The many visi-
tors at the Montana School Of
Mines museum spend much time
looking az tae drab gold speci-
mems, despite the nearby gems,
crystal forms. FOSSILS. meteoror-
ties. structural forms and more
brilliant minerals
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25

Wallace. Idaho. 5uly aB
The advance in the price a
lead Of = half cent . ponmd,
means an increase to fhe
mines Of the Coeur a. Aleaes
OF nearly s1.O0O,ooO IA a
gear.
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25
LOST CABIN NINE BELIEVED FOUND
BY PROSPECTOR ON FLATHEAD RIVER
Legendary Placer Property Found By
Trappers In Early Days Again
Located, Word From Deer Lodge

Montana's famous Lost Cabin Nine ?
sought for years by scores of prOspectors, has
at last been found, according to a report
printed this week in the "Silver State Post
of Deer Lodge. Says the report:
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25
NEVADA GOLD
OBJECTIVE O
MONTANA

Lovelock. New. July b.
sIuicing OF 600 cubic yards
Of gravel a day win start
ON the Pfaceritos property Of
the Nev-Mont Mining com-
pany July IS at which time
the plans OF the placer ofRi-
cials win find fruifion ard
complexion according 20 all
indications.
Use Gas sh0vels
Monday a contract was aligned
with H. r. and Wayne Bneres
Of FaIIon to handle two hundred
thousand cubic yards OF gravel Al
the rate OF zoo yards day and
deliver 1t to the sluice boxes con
structed by the company. This Is
the amount the Nev-Mont people
estimate they can wash each day
with the water available. Plans
are to take SEQ yards II the
water will handle that much A
gas engine propelled shovel with
q half yard bucket viii be used
In excavating the gravel. Di-
rectors OF the company have al
ready arrived from Montana and
are assisting in preparations for
the grand opening a week from
at which they plan
10 be present. Work is going
forward under the management Of
IRA Stanley.
Dreams 20 Come True
The large scale washing Of
gravel will see the dreams of q
host Of propsectors and operators
fulfilled. For over 80 years gold
has been found in the sands Of
The vicinity but the inevitable
problem OF water blocked all ac-
lion. Dry washing proved un-
The Nev-Mont people have 1000
acres OF placer ground about
with values all near
the surface and thousands or
samples showing average valua-
ions Of $500 a cubic yard. The
water problem has been solved by
The laying Of 81 miles Of pipe
inc 20 Crow Greek Springs and
storing it in two large reservoirs
above camp
should the plans OF the COM
oany work out. q monthly pro-
iuction Of $4,000 should be
achieved. It is estimated that
here arc 10000 cubic yards
II $500 gravel available.
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25
GOLD 0RE M & 81 CO PEI Ton
o. DISPLAY Ar STATE AGINE SCHOOL
Exhibit Includes Specimens From Workings
Which Made History During Early
Days OF Montana

BUTTE, July 25-Ores from historic gold
mines of Montana are being collected in
special display case in the mineral0gy muse
um OF the Montana School Of Mines at Butte
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25

FOR EALE-Ffve-ye year files OF Tulsa
OH and Gas Journal $500 Wrffe
Box I716. Great Ealis. Montana
T-e
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25

SEND A CONTRIBUTIONS TO
THE sUNBURsT BAD0ER
Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1931-07-25
ROYALTIES

FOR sALE-H o. 1ss. $50 acres. Bears
Den field. close % drilling well 52f
eth Ave North. Great Falls. Mon
tnna- Il
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-06-03
M|DSH|PMEN GET
DIPLOMAS
Jahncke to Be Speaker at
Annapolis Commencement
Tomorrow.
Special Dispatch to The Star.

Special Dispatch to The Star.
ANNAPOLIS. Nd, June 3.-Four
hundred and forty-one young men from
all sections Of the United States and its
territories tomorrow will be awarded
diplomas upon the completion Of four
years Of preparation in Uncle Sans
service
The graduating class is the largest in
the history Of the Naval Academy It
will be headed by Midshipman T. D.
Tyra of st. Paul, Mimi. and each will
receive his diploma in the order Of
standing In the class based on the
grades received during the four-year
course.
Jahncke to Speak.
The speaker at the ceremonies. an
nounced today. will be the Assistant
Secretary of the Navy, Ernest Lee
Jahncke. He will I'LL the customary
place Of the Secretary Of the Navy.
The graduating exercises are sched-
uled to start at 1890 am. in Dahlgren
Hall with the graduates. the three lower
classes. friends and relatives, ofhcers
and instructors at the Academy and
their families and q host of others
present. The ceremonies will be broad
cast.
The ceremonies of June week will
end with the benediction to the exer-
else. given by Chaplain Frank H. Lash
Of the academy.
Not All Commissioned.
All those who receive diplomas will
not be awarded commissions as ensigns
only $50 being commissioned in this
line. OF the other IS, SO will volun-
tarily resign, "a will be commissioned
in the Marine Corps, IL will be COM
missioned in the Supply Corps and
IL will resign. being physically disquali-
fed, and Filipino will not be COM
missioned.
The midshipmen Of all four classes
held a regimental physical drill on
Worden Field this morning.
At 2 o'clock this afternoon the grad
uation class was to rehearse the pro-
cedure and seating arrangements for
the exercises tomorrow. The regular
daily band concert was given at $50
o'clock.
Awards Yet TO Be Made.
Two OF the biggest events Of the
week are still to be held. The first of
den Field featuring the presentation
Of prizes and awards. Twenty. one diff
ferent awards will be made, including
the athletic awards to be presented by
the Navy Athletic Association and the
late Col. Robert M. Thompson, a series
Of commendatory letters written by the
superintendent the awards to those
contesting in the New York Times cur
rent events contest and innumerable
others bestowed by classes of the Acad-
envy organizations and interested in
dividuals.
Tonight is scheduled the supreme
event of the weeks social activities,
the farewell ball in Dahlgren Hall.
Entrance to both the farewell ball and
the graduation exercises will be by
card only.