White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1931-12-17
APPLE ADVERTISING sTINes EDITOR
(From The Yakima Herald)

The following dissertation on national apple
week appeared in newspaper printed in Watson
vile, Calf, and was turned over to the Herald by
Lyman j. Bunting, president of the Washington
Boxed Apple Bureau:
This is national apple week and is being observ-
ed in all parts of the nation with the exception of
the Pajaro valley, one of the best known and larg-
est apple centers in the world
Three days of national apple week have passed
This morning we greeted prominent apple pack
er and he was really surprised to know that there
was such thing apple week, but the growers
packers and distributors in the state of Washing
ton have not forgotten.
Washington apple men know the value of adj
vertising and selling their product to the world
That is why this week they have full page ad
in the Produce News an international publication.
The ad in the produce paper tells the world,
Without any suffering hesitation, that the
Washington apple is something to be desired
These same people are shipping apples right into
Watsonville, thus adding insult to injury and
Haunting our own lack of progressveness right
in faces
There is competition in the apple world and
plenty of it. If our growers do not wake up to
the value of putting their produce across with
real live publicity men and plenty of national
space, they will find the apples are going to rot
IN the cold storage plants instead Of grazing the
tables OF the housewives of the country
We quote part of the advertisement put out by
the Washington Boxed Apple Bureau:
National apple week was made for live ones-live
merchants. Hire is a chance to turn Washington
apples into dollars Coduct big sale Of apples
apple week in your community. Get all your deal
ers hoped up over the idea. Sell apples apple
week.
eve have completed big sale apple week win
dow posters and strips for your customers. Write
for sample now. Feature Washington Jonathan
and Delicious apples apple week-real quality
apples.
do you sell clean apples?
''Here is an argument that will help you knock
the spots off the junk that trucks are bringing
into your market Washington apples are wash
ed-clean- sanitary.
"Play this up to your trade. Tell your sales
men to talk clean apples. Our advertising is tell
ing the housewife about it-she wants clean apples
for her family. Pull big sale. Buy your apples
now from any of the shippers listed below Adj
vertise.''
making people desire them through the medium
OF advertising, we'll written and well circulated.
The merchant also takes advantage of apple
week and how he sells Washington apples! A sam
pie follows:
Now is the time to satisfy your apple appetite.
National apple week provides the occasion. City
dealers are cooperating in this sale. Such apples
the pick of the great orchards of Washington
State. Ripe, rich and beautifully colored. Just
right for eating-cooking.
Listen, jacksonville apple men. Those Wash
ington apples do not compare with ours for fla
vor. Yet they are being sold by the thousands of
tons. Why? Because these dealers understand
the art of advertising. The time has come to be
frank. Ii you clio not tell the world about your
product, Washington apples will snow you under.
This is not an invitation to advertise in your
home town paper but it is a suggestion to the eff
feet that if you want to put your apples over in
big way, tell the world about it on bill boards
and in outside journals.
Apple week is being observed all over the Unit
ed States.
Let us wake up before the week is over and at
least let someone know that California as well as
Washington, has good, clean, appetizng apples
real apples
Have you eaten an apple today
Jo1.<