The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1931-12-07
Greetings
Incline to
Simplicity
ByYEAscrcice

cards out OF the way early is one
thing everybody can do to help les
sen the Yuletide strain. Now IS the
time for all good men-and women
TO look over the Christmas card
field, decide what they want and
get them bought and ready to send.
New Christmas cards may be
modern in design and coloring, but
they certainly are not "moderne "
Bizarre, cubist cards in fantastic
coloring and design are out.
The seasons new flock Of holiday
cards have a simplicity about them
that is thoroughly satisfactory,
many Of them reverting to old-fash-
Toned themes for their inspiration.
Simplicity Favored
Another kind of Christmas card
is out. And that is the smarty-
smart card that so many moderns
got up themselves and inflicted on
their friends.
No one is expected to go into a
huddle to think up anything Just
perfectly screaming and individual
this year. Last winter this wise
cracking" vogue reached its peak
and today the smartest Of young
moderns are going in for simplicity.
Many new cards rely on an I'M
usual paper or combination of pa
pers to achieve distinction Not so
much parchment is used as for
merly, When used it is apt to give
itself color by appearing as an over
lay set off oy backing of warm
red or exotic Jade or orange. Or it
may be patterned with silver or
gold.
Many New Papers
The new papers for Christmas
cards are japanese goya paper,
which looks like nothing quite so
much as thin plotting paper; wood
fiber paper which resembles a wa
fer-thin sheet of beautifully grained
wood; onion skin, velour, glazed
papers of high luster and enamel
like surfaces and a variety Of me-
tanic finish papers Cotton Christ
mas cards are another novelty,
sponsored by the south.
New among the designs is the
horsey Christmas card. Single
horsemen, horse portraits or pic
lures Of hunts are all to be had.
It is rumored that the Prince of
Wales is sending out private
Christmas card this year to his in
innate friends which has a riderless
horse on it. Ski jumpers and golf
ers are popular Christmas card
figures. All-over patterns of crys-
tai snow-fakes make marvelously
lovely designs in gold and silver.
SQUARED designs of simple flowers,
amusing animals, snowmen or trees,
obviously inspired by old-time
patchwork quilts, appear as favor
ties,
Dogs Appear Again
The modern vogue for antiques
finds several new manifestations in
this years Christmas cards.
Wood brick prints, in black and
white charcoal effects, are good,
those in gray are newer and some
in blue and white are most efec-
tive
Some have a touch of vi-.d color,
and right here let it be known that
sky blue, or turquoise, and a light,
Jade green are much more popular
than the traditional deep blue and
evergreen of other years
Orange is gaining ground over a
rich red and the reds that do APP
pear are apt to be light cherry
tones.
Last year the market was flood
ed with doggy Christmas cards.
Dogs appear on many this year,
usually depicted in a light hui
morous vein, with wire-haired ter
riers, Scotties, airedales and Sealy-
hams predominating.
Merry Christmas Fish
Fishy Christmas cards are brand
new and some of them are cute as
can be. One shows fish from the
outside but there is a flap that
lifts up and the greater part of the
fish becomes the muffler around the
neck Of a Christmas caroler inside
There are old stage coaches
which are charming and many
quaint English tavern scenes. But
there are just as many flivver cards
and some airplane ones.
In keeping with this trend to
bring things up to date, the new
mother cards show a charming
matron of middle age, instead of
one who looks vaguely like Whist
lers Mother"
Some of the new Christmas
cards we're designed by celebrities
John Held Jr., has done some cute
ones, as have Cecil Alden. Janet
Laura Scott, Johnny Gruelle and
others.
Religious Cards in Vogue
This year religious cards are hav-
ing a vogue they have missed for
the last ten years, The Russian
Student organization has designed
some typical Moscovite cards,
among them one of the famous
Church of the Redeemer which is
being RACED to make way for a new
community building in Moscow.
Some Christmas cards feature TIE
famous Madonna pictures in tradi-
Cc1aG 1cn coloring and gold
Envelopes are important this year
They too have lost their multi-col-
ored modern note of other years,
but come in smooth enamel finish
in gold, silver and colorS, with light
blues and puppies and soft grays
predominating. Flaps have way
of carrying a bit of greeting them
selves this year. One flap has the
word "Cheerio" on it.