Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-08-25
LINOTYPE COMPANY
HAS new PRODUCT
MefuenthaIer Is Manufactur.
mo Machine for Adver-
Using in Windows.

Mergenthaler Linotype Co., looking to
q liberalization OF its output, Is now
manufacturing q machine for window
advertising display, II was learned to-
day. This news comes with interest to
many Washing cniaas. who own more
than oEie-third Of the Si2 800 900 capi-
tai stock Of this corporation.
The new device enables the display
ing of various kinds OF merchandise on
q revolving machine, permitting four
models of one article, four steps in
process OF four views Of single item
TO be displayed in one showing. 1t Is
unlikely that benefits from the sale OF
this machine can be shown until the
next fiscal year Of the company,
It is reported that some round lots
of Mergenthaier Linotype stock have
changed hands recently at private sale.
lifting from the market quite hang
over" which was due to forced liqui-
dation by some individuals.
Earnings Of the company. 1t Is re-
ported, VIII not be fer below those OF
the previous year, and, considering that
the printing industry has been the only
outlet for the company's product. the
showing win not be disappointing one.
North American Co.
Electric output OF the North Amer
fcan Co.'S subsidiaries for the IL months
ended June 30, 1891, was AS per cent
less than the output for the IL months
ended June 30 1880, and 40 per cent
more than the output for the IL months
ended June 30, 1929, according to the
quarterly letter Of the company's presi-
dent 70 stockholders reaching Washing
ton today. The Potomac Electric Power
90. and the washington Railway e.
Electric Co. here are among the sub
salaries Of the North American Co.
Seasonal rise Seen.
Due 70 the present widespread shut
down IN manufacturing industries and
slow retail trade, 1t - . foregone con-
Glusl0n, according 70 the Br00kmtre
Ec0nnraic service, Inc, that there win
be q seasonal rise In business In Sep
fember and October. and there Is basis
for hope that the rise will be more
than Of seasonal proportion. In the
motor industry. 1t b pointed out that
the usual seasonal trend from August
70 December Is downward and It Is
quite probable that September or OctO-
Der win see actual increase Ia output
from the current level.
"The chief uncertainty Of the motor
industry, says BroOkmire, rs the QueS-
ton of Introduction Of Q new Ford
model This Is rather confidently ex-
pected before the end Of the year, but
IL is as yet unknown when work viii
ret under way. though It is rather
TeneraIIv predicted for september. ANY
expansion in the motor industry viii,
o eCMr ee $3.50 80 : ns yr 49, , H
nj 4 temnorarv increase in the demand
for structural steel and Il Is possible
that TIE rniIrnads viii sDecifV aoroe-
what more literally than IN the past
month ~ two A larre FaderaI build
irlr r1roarnl,l a expecfed ii TIE early
PAR as,d fl1ern are severni larRe
r,rnieefx which are underway. Wfliie
fhe rafIroada are NOT vt warranted IN
Tnakinr he1vv ol1tlays. il g felt that
recenfiy their 1re ar steel has reached
81, irred,,efble nailafroslfa. IN retail
frade seasonai,le erI,arsirs., nav s. exc
nerted after I.al,or dar.s
It Is quite rlossibIe IN the Brookuine
opinion. that by Octokex 4 prouoHnced
advance may ngf under way In wheat
T,rfcer. They ndifsf nsss faanf the force
- oepLs .s 49, - -
(1veT ana Ire hii, V5S,,fer 1880 eren
viii sonn - ,,ffref ~ drastic re<,1etfos1
in Surfng wheat a both TIE united
States and Canada ard probable large
declines IN Southern Hefnisphere crong
tf,ie winter Rttarfas, exnorte win aiso
il Is believed. be les thar in the past
season and, rs the early season exports
are heavier than q year ago. supplies
from Russia win dWindle rapidly after
September o. Oetobef.
fr..... -.