Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-04-26
BUYING IN SPRING
DESIRE REFLECTED
Perennial Urge of American
Family Reported by Auto
Manufacturers.
Dispatch to The star.

DETROIT, April 25.-Seasonal i'm
provenent in the automobile trade Is
bringing increased activity to auton1o-
bile manufacturing plants. The peren-
NAL urge that the American family
feels every Spring to experience the
the Detroit area and elsewhere.
Testify 10 Added Activity.
Reports from Chevrolet, Cadillac,
Hudson, Chrysler, Buick and other large
producers testify to the added activity.
AS in other years, 1t results from the
return Of normal driving conditions in
tensifyifg the appeal that new models
and lower prices for improved cars
exert at this time of year.
A report from the Chevrolet Motor
Co., states that it, plants now are on
. full-time basis and employing $4,000
persons In all divisions. These include
parts manufacture, assembly, zone staffS
and central Office forces.
The assembly plant at Flint, Mich,
Is operating six days a week; the motor
plant six days and five nights, pressed
steel plant and parts plants five days
and I'VE nights. The gear and axle
plant Is working six days and five
and four nights with the spring plant
on the same schedule.
Running Time Of Plants.
The Toledo plant Of the Chevrolet
organization, which produces transmits
siens. Ii running six days and FIVE
nights. SO 10 the small parts plant ct
Bay City, while q foundry at Saginaw
is In operation six days and six nights
Scheduled output for April Is given as
$4,000 units, with an increase 10 100000
possible before the end Of the month.
BY the Cadillac Motor Car Co., IL Is
reported that production for April IL
to be 2,590 units, representing four
chaeeee In the Cadillac and La Sale
lines, as compared with 1897 in jan
uary last. The company, officials say,
is exceeding April Of last year for which
the total was 2,o53 units.
For the first three weeks of April,
sales recorded by the Hudson Motor
Car Co, covering Hudson and Essex,
are 46 per cent ahead Of March, ac-
cordlng to officials. Sales are outrun.
ming production and mounted to 2,70O
cars last week. The plant Is operating
on basis Of four days weekly and the
current pay roll Is the largest since
June Of last year, with the exception Of
one week.
During the two weeks ending April
IL shipments Of Chrysler-buiit passer-
ger and commercial cars were three
and seven-tenths times greater than the
first two weeks Of January. Production
of Chrysler SKIES and Fights Is unusually
active, with shipping by both Driveway
and railway freight on o continuous
basis,
The De Soto division Of Chrysler
conducted one driveway this week 10
the Cincinnati and Detroit districts
that comprised ITS units, including De
Soto skies and Fights and Plymouth
cars. It required force Of 142 dealers
ana their driver groups to handle the
movement.
Strength Shown By Registration.
The Buick factory received a report
from e. T. Strong, president, who Is on
the way home from a Pacific Coast
trip, which says that registration fig.
ures for the country as q whole show
that the automobile trade is regainine
strength. More people are buying cars
now than for months past. The Buick
records show that gains were recorded
month 20 per cent ahead OF March
1880, and II per cent above February
Of this year.
Production for April IL 10 be 80 per
cent greater than April OF 1890.
At Indianapolis the Marmon factory
mas ADDED q night shift to keep pace
with orders received since April / for
the eight-cylinder cars and the new
sixteen"
De vaux-fIall Motors, the newest
producer in the motor-car field, has
scheduled 1000 cars as its initial
months output from the factory at
Grand Rapids. The company has ~
500 orders on file and also is producing
from a second plant ct Oakland, calf.
That demand for materials is feeling
the effect Of the seasonal ACTIVITY Is
indicated In report from the Libbey-
Owens-Ford Glass Co. at Toledo, Ohio.
Automobile manufacturers are ordering
both safety and plate glass In greater
quantities, 1t Is stated. Plant opera
ton has been speeded up and 400 new
employees have been added, with the
result that capacity operation, with
three shifts OF men working "a hours a
day, has been attained.
(Copyright, 1881, BY the North American
Newspaper AllianceD