davidaulloa/AmericanStories huggingface dataset:
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05

1.-THE Victory of Idealism"- j.
D. Butler.
Music by Congregational choir.
This is the second of our Union
Lenten Services, last Sunday be-
ing the first in our church, with
an attendance Of $50. Let's have
as splendid crowd out to this
next service.
Lenten Mid-week service Wednes-
day, 7:45 P. M.
Orchestra Practice on Tuesday
evening.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05

Master Arthur Will of Cincinnati,
13-year-old cornet artist, enter,
tains large audiences over the
radio and it is predicted that some
day the youth will be one of the
most famous cornetists.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05
Zion Lutheran Church

Sunday, March 8.
1000 A. M. Service in English.
11:00 A. M. Sunday School
$500 p. M. Thursday, Educational
meeting Of Young Peoples Society
at the parsonage.
8:00P. M. Friday, Religious In
struction for adults
$50 A. M. Saturday, Religious
Instruction for children.
Mid-week Lenten services every
Wednesday at 500 P. M.
Lutheran Radio Hour over w. C.
c. o. this Thursday 900 P. M.
st. Paul's Lutheran Church, Unity
2.30 P. M. Service in English.
200 P. M. Saturday, Religious in
struction for children.
]. F. Schumacher, Pastor.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05

Gospel Tabernacle
Services Sunday morning and
evening.
Sunday School all ages at 1000
A. M.
Wednesday evening prayer meet
ing. Friday evening young peo-
pies meeting.
Beginning Sunday, March g.
Evangelist Rolfe from Grand
Forks, N. D., will be with us in
a revival campaign.
Services every night except Sat-
urday night at 8 P. M. Evangelist
Rolfe is a singing evangelist, also
plays trombone and guitar.
Come out and enjoy these meet
ings.
Our young people will have music
for you. You can't afford to miss
these meetings. Don't forget the
date, Sunday March 8.
s. E. Oliver, Pastor.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05
The Churches

st. Paul's Catholic Church
Sunday Low Mass at 500 A. Nj.
aigh Mass 1000 a. m. and Bene'
diction at 2:30 p. m.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05
Gospel Tabernacle

Little Sank
Services Tuesday Evening at
p. M. and Sunday afternoon at
p. M.
Evangelist Rolfe, of Grand Forks,
N. D., will be with us Sunday af-
ternoon.
Come one, come all. Special mu-
sic.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05

Seed Preparation Pays
Now is the time to be getting the
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05

Our Lady of the Angels Church
Early Mass 8 A. NJ, High Mass
sermon, benediction 10 A. M.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05

Norwegian Lutheran Church
Regular service next Sunday af-
ternoon at $3.50 o'clock.
Rev. J. A. Johnson.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05
USED CARS FOR SALE

USED CARS FOR SALE
1924-Ford Sedan
1930-Ford Coach
1927-Chev Coach
1927-Studebaker Sedan
1924-Ford Touring
1931-Pontiac Coupe
1929-Chev Coach
1927-Pontiac Coach
1926-Overland Sedan
1925-Chev. Touring
1928-Essex Coach
1926-Olds Coupe
One Ford Model A Truck
One Ford Model T Truck
1927-Buick Sedan
1926-Dodge Coupe
1928-Chrysler Coupe
Main Street Chevrolet Co.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05
ant Ads

All want ads cash, unless
you have a ledger account
with this office. Rates lie per
word. No ad accepted for less
than Csc. All ads must be I'm
before Wednesday noon or
held over until the following
week.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05

REAL EASTERN OYSTER
SHELLS AT HILLERUD'S
HDWE.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05
FOR SALE

FOR SALE-wood, dry, hard or
soft, delivered stove or cord
= length. Main St. Chevrolet Co.
19tf
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05

Any person purchasing ton OF
Mount Olive Consolidated lump coal
at $1,000 per ton during the month
of March. 1 will remove one yard OF
ashes free of charge any time dur
ing the spring clean up. Phone 241,
Charles A. Parks. 40-4lpd.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05
Gospel Tabernacle

Lansing Kempton, in charge.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05

general housework.
Bernadette Bushey, R. 4. Sank
Centre. 40pd.
The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1931-03-05

soft, delivered stove or cord
K; length. Main st. Chevrolet Co.
49, lStt
FOR SALE
Alcohol 1873 proof per gal 80. .$0.69'
Dry Cells $0.SV'
f1OI SHolS $500 t'0S
b. Batteries Heavy Duty -. .$1.79
3Ox3h 10000 mile Tire and Tube,
3o.AV
29x4.40 10000 mile Tire and Tube;
Two Year storage battery exch: $6.16-
Kranz Service & Auto supply
FOR SALE-Well improved 194h
acre farm IA miles northwest of
Sank Centre, Fairy Lake road.
Priced right for quick sale. Q. L.
Larson, Sank Centre. 38tf.
FOR SALE-Good seed barley, also
a few good Buff Orpington cock
erels at $1.50. Engle Bros. r. 5,
Sank Centre. 39-4Opd.
MUST SELL-Twelve Holstein cows
and Holstein bull, left by John
Carr, as new renter furnishes
own cows. F. B. Rowe, Sank Gen.
ire. Mimi. 4O.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12
INTERNATIONAL RADIO
SERIES TO BE SECOND
Columbia System Announces Sched-
ule for Fall, With Diplomat
Probable Speaker.

The COLUMBIA Broadcasting System
announced yesterday that second con-
clave of nations series of international
broadcasts will be inaugurated next Fall
The Mexican Ambassador to the United
States, Senior Don Manuel C. TellcZ
dean of the diplomatic corps, is expected
to deliver the opening address.
The reception accorded Columbia's
FIRST series, which included addresses by
every Ambassador and Minister accred-
tied to the United States in weekly good
will broadcasts; the numerous changes
in the diplomatic personnel, together
with the rapidity with which interna-
tional questions have been brought home
TO the people of the world. brought about
the decision to attempt the new series.
Virtually every member of the diplo-
matte corps, including the new arrivals
from Spain, Canada. Great Britain and
other countries, has accepted Column
bias invitation to address the world in
the series. The systems Nation-w wide
network, and its short-wave transmitter
used for international broadcaSting, will
carry the programs. The short-wave
station is WOKE, at New York City.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12
COMPETITION SEEN
spur TO us. RADIO
PaIey Says Public Benefits in
Race to Provide Better
Programs.
BY ROBERT MACK.

The keen competition for listeners
ears between broadcasting stations Is
bound to result in higher and higher
quality OF radio programs, in the opin-
ion of William S. Paley, president Of
the Columbia Broadcasting System.
Both broadcasters and the advertisers
sponsoring programs have come to real
lie the power of censorship exercised by
the listener, said the network executive,
who Is still in his twenties.
"The humblest hand or the highest
can turn the dial of the radio set with
equal facility, and by turning, reject
what is offered" he brought out.
knowledge of this all-powerful twist of
the listeners wrist keeps US continuous
ly keen and alert and therefore obedient
to the will of the people"
Accounts for Differences.
These facts were related by Mr.. Paley
to British radio audience in a speech
over the British Broadcasting Corpora
ton network from London, a copy Of
which has just been made available
here. He explained the differences be-
tween the British and American broad
casting systems. and why both methods
are successful despite their radical diff
ferences.
The SUCCESS or failure of the Ameri-
can system of sponsored programs, with
advertisers footing the bill, depends upon
competition between the sponsors and
the networks, he said. In England. as
in most all other nations, broadcasting
is governmental monopoly with no
advertising on the air.
America is traditionally hostile to
monopoly and especially government
monopoly, Mr.. Paley declared. and as
a consequence the system of private
competitive enterprise. with advertisers
paying the freight" has developed.
Adjusted to Needs.
'The question as to which system Of
control is best is still being discussed
on both sides of the Atlantic" Mr.. Paley
said. For my part, I believe that
each country is bound to have the
broadcasting it deserves. which is an
other way of saying the broadcasting
that is adapted to its needs"
Mr.. Paley has bsen making an ex-
tended study of radio conditions in
Europe. One of his missions has been
the contamination of negotiations for
interchanges of programs with nations
Of Europe, to be rebroadcast in this
country.
(Copyright,lo3i)
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12
SUMMER PROGRAMS
REST IN DOLDRUMS
Many Popular Attractions Sign OF
Air for Sweltering July
and August.

Summer doldrums have enshrouded
broadcasting, with many OF the most
popular programs of the air during the
sweltering days Of July and August
A tabulation made yesterday shows
that about a dozen and a half spon-
sored programs of the two major net
works are withdrawing, probably to
return to the microphone with the ar
rival of the Fall. Somewhat offsetting
the loss of these programs, however,
is the introduction of several new fea-
lures, with the remainder of the time
filed in by sustaining features.
Pruning Seems Greater.
While it is not unusual for programs
to be curtailed during the Summer
this year it appears that the pruning
has been greater than for any pre-
ceding year. This has occurred despite
the claim of the networks that the
Summer radio audience is just as large
and as responsive to advertising appeal
as that of other seasons.
On the other hand, the commercial
program sponsors evidently cling to
the view that in Summer the average
citizens flock to the resorts and don't
sit huddled about their receiving sets.
Moreover, it is generally recognized
engineering fact that Summer reception
are inferior TO those prevail
ing in cooler weather, while static bonn
bardmentS are at their worst.
In its effort to block any appreciate
curtailment of Summer programs, Co
lumbia Broadcasting Co. has made
special study of radio as medium for
Summer advertising, in which it en-
deavors to show that the reduction in
audience during July and August is
negligible.
Denies Audience Lost.
This study 1t claims, shows that the
home audience is 81 per
cent as large as the March-April au-
dience, 90.3 per cent as large as that
for May-June and 926 per cent as
large as that for September October.
Many individuals who go away for
periods Of any great length either take
their radios with them or else have
radios in their cottages, Columbia
claims. The midget set is so compact
that it can be transported as easily
as a suitcase and so low in price that
many families now enjoy two sets.
Group listening at Summer resorts.
roadside stands and tea rooms, dance
pavilions and other vacation places. it
was said. tends further to counterfeit
the loss in size of the audience as may
take place for other reasons.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12

dren's Hour" Sunday mornings you
must have heard bands and young
musicians from cities far distant from
New York. Madge Tucker says that
Pennsylvania seems to be the most
musical State in her audience, and
many come to New York from that
State to appear IN her programs.
Miss Tucker lets the children do all
the entertaining. She Is veteran Of
radio. although only a young woman.
In the early days of N. B. c., only about
six years behind us, Madge Tucker was
the continuity department of the chain
and there were only a handful OF en-
ployes in the entire system.
1900 in Systems Pay.
Now there are more than l 200 on the
systems pay roll and there are more
persons in the continuity department
than there were in the entire company
when Madge entered radio.
When attention first began to be paid
to juvenile programs, Miss Tucker was
selected to conduct them. That was
about four years ago. 1t was announced
over the air for four weeks that parents
could bring children to the studio for
additions and that children with the
voices and talents desired could par
ticipate in regular programs.
The studios were stormed by hopeful
mothers and reciting children. There
hasn't been a radio announcement Of
an addition since that time, but there
are still so many appearing for audi
lions that two afternoons a week are
devoted to hearing children sing their
songs and speak their pieces into the
mtcrophone.
Two studios are used for the audi
lions. Miss Tucker sits in the control
room Of one studio while Miss Hart,
her assistant takes another studio. The
microphones are turned on and the
children take their turns doing their
little bits. The voices are transmitted
through a loud speaker in the control
booth, where Miss Tucker and Miss
Hart appraise the quality Of the pro-
grams.
When voices are found with the ap-
peal necessary for radio, the children
are booked to appear in the Sunday
Children's Hour. and children found to
be especially alert and possessed Of
pictorial imagination are called to The
Lady Next Door" program.
Talent Is Supplied.
And then. when children are wanted
for the commercial programs-and
many young voices are used in the
10 w 4A0d6C 1 ASh
er's office that the directors come for
the talent.
Muriel Harbater, who plays Jane"
in Jolly Bill and Jane" is one Of Miss
fuckers graduates. Only IL years Of
age, she makes a salary to be envied
by many older actors Of the stage.
May Rich, little girl who plays the
cornet in the Children's Hour. became
a soloist last season with Edwin Frankie
Goldman Band at Central Park. The
Gold Medal Trio on her programs is
composed of three youngsters who some
day probably will be featured musi-
clans. They are the Altman children.
Sylvia, who plays the piano. is prob
ably the oldest of any child on the
programs. She is l6 and this year
she was graduated from New York Uni
versity. So she will be the first COL
lege graduate of Madge fuckers fam
lily" Julian Altman plays the violin
in this trio and Urban the cello.
Another favorite is Sir" Walter
Scott, the young boy who plays violin
solos and some day hopes to be a
great musician.
tCopyright. 1917
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12
RADIO STARS TAKE
PART IN BROADCAST
Special Program Will Mark
Dedication of New Trans
mitter of XII.

A special program to mark the dedi-
cation Of the new transmitter of Station
XII in Los Angeles will be broadcast
tonight by WRC and a network Of other
National Broadcasting Co. stations.
Amos n Andy" Paul Whiteman and
his orchestra, Emo Rapee and his
orchestra. James Melton. tenor; Gladys
Rice, soprano, and Billie Jones and
Ernie Hare will take part. In addition
there will be an address by M. H. Ayles-
worth, president OF the National Broad
casting Co.
Ruth Etting, the syncopating song
stress, will be the guest artist with the
Choral Orchestra in its weekly broad
cast at 7 o'clock. Sho will contribute
four solos, assisted by the orchestra.
Ruinoff, as violiniSt, will be heard in
his own composition souvenir"
A concert by Edwin Frankie Gold
mans Band, a concert by the Cathedral
Choir, and another episode in the
dramatic serial. "Moonshine and Honey
Euckle," are among WRC's other fea-
cures.
New Attractions Listed.
With several new attractions WMAL
will 20 on the air nearly three hours
earlier than usual this morning. The
added features include children's pro-
gram, duets by Julia Mahoney, and a
Presentation by Edna Thomas, The
Lady From Louisiana"
Col. Ralph Isham, big game hunter
and book collector, will be the speaker
IN the international program from
London. He will discuss The Romance
OF the Boswell Papers" Col. Isham
purchased this collection in 1927.
The best known and most popular OF
all Strauss symphonic poems, Till
Eulenspiegels Merry Franks" will be
broadcast from the Lewisohn Stadium
concert. Willem van Hoogstraten will
conduct the orchestra.
Tony PARENT and his saxophone
quartet will introduce a new feature at
7:30 o'clock. The quartet will play
Mozart's Marriage de Figaro" as its
specially.
Bagranoff viii Sing.
wilbert Bagranoff. tenor, will present
the Washington Musical Art Gallery
program. His accompanist will be Adolf
Torovsky.
VOL will broadcast this afternoon
special program by the Greek branch
Of the International Bible Students
Association in addition to its regular
attractions. The church service will be
broadcast from the First Congregational
Church.
The broadcast of the services Of the
Gospel Spreading Association is one of
the outstanding religious features on
the program Of WJSV. This station
also will broadcast the morning service
of the Fourth Presbyterian Church and
the evening service of the First Church
Of Christ, Scientist.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12
Folks Behind
The Microphone
BY THE RADIO EDITOR.


pened to be radio fan. That
~ doesn't follow the pattern, but
then Mayos career, since a year
or two before the war, has been any
thing but conventional.
Born in Providence, r. l., in 1892
Mayo went to q military school and to
Brown University. He played base ball,
foot ball and basket ball, competed in
track events and learned trick horse
manship.
In 1915 the United States sent an ex-
petition to Mexico to capture Villa.
Mayo, as a member Of the National
Guard. was part of 1t. When the coun-
try entered the World War, Mayo,
trained and fit, enlisted as private.
He was sent overseas, made an arma-
ment officer attached to aircraft and
spent IA months flying above the West
ern front. He came back with first
lieutenancy.
But, like thousands Of other young
men, when the war ended Mayo found
himself at loose end. He got a job
the craving for excitement >engendered
by the war drove him into q continual
search for amusement.
He chucked the job, headed for the
Southwestern oil fields and started work
as a day labcrer That lasted for q
year. He was forced to give it up when
q l6-inch casing weighing more than
q ton fell on his foot, crushing 1t.
Kansas City was the next stop. There
he started in business for himself, man
ufacturing cosmetics and other chemical
products. Here his interest in radio
began.
Several months later he moved to
New York After successive interviews
with Frank Knight and Ted Husing,
Mayo was finally given an addition by
Jack Kicker, then production manager
at Columbia. The hearing was staged
at Q of an afternoon and OF Mayo,
having been pronounced a success, was
given an actual program and put on
the air. In the year that has followed
he has covered more than $500 pro-
grams from Columbia.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12

user of socket-powered sets. At
the recent radio trade show in
Chicago, the following manufac-
turers exhibited the new battery
sets: Atwater Kent, RCA-Victor,
Silver-MarShall. CroSley, Bruins
wick, Colonial, Erla. General Elec-
trio and General Motors.
Deriving their "a" current from
a breathing battery" that liter
ally breathes oxygen from the air
to maintain constant voltage, the
new sets employ the latest circuits
and some have dynamic speakers.
Small two-volt tubes are used
with the battery and a seven-tube
set can be operated we'll over 1000
hours. After that the battery
must be replaced, since it cannot
be recharged.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12
Chanticleer Breakfasts.

Here's one from the Dutch East In
dies: Hollands short-wave relay sta
ton, Kootwijk, mintains regular COM
municationS with that Dutch colony,
often transmitting radio programs for
rebroadcasting out there. During one
early morning broadcast nearby chan
ticleer began to proclaim the morn"
1t was picked up by the microphone,
transmitted to the Far East, and within
few minutes all the ROSTERS within
hearing Of loud speakers there awakened
o joyous chorus.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12
Behind the Microphone
BY THE RADIO EDITOR.

the homes of millions. Radio will
then be much more powerful
advertising medium than it is to-
day with sound alone"
Not that Mr.. Dunlap discounts
radios present power to promote
the sale of goods through appeal
to the audible senses. But he is
a firm believer in print as "the
backbone and bulwark of adver-
tiSing." The radio has it's place.
but Mr.. Dunlap declares that the
radio sponsor who forSakeS and
neglectS ink fails to capitalize on
his broadcasting. This will be
true as well of televiSion, which
will simply refine today's audible
radio-yet, even then, at best,
carry only happenstance, fleet
ing, temperament and non
recorded appeal.
The visual medium, In Mr.. Dun
laps opinion, may furnish the
answer to the severe criticism be-
ing heaped upon the sponsors of
present radio programs for talk
ing too much on the air. Soon
those sponsors will be able to pic
ture their goods.
1.-THE audience will not have to
imagine what a product looks
like or how it operates. A new
model automobile revolving on a
turntable in front of a televiSor
will enable it to be introduced to
the entire Nation within a few
seconds. A silver polish can then
be usually demonstrated in a
much more effective way than
example, hold the furnished silver
knife or kettle in front of the
electric eyes. Then use the magic
polish and let the housewives of
the Nation see at a glance how
bright and new the old piece of
cutlery or utenSil looks after the
magic remedy has been applied.
"Great will be the power of tele-
vision in advertising If for no
other reason than the fact that
one picture Is worth more than
1000 words"
Mr.. Dunlap predicts that 10
years hence "in semi-darkened
rooms America will sit at home
and watch television artists ex-
actly as they go to the theaterS
today to see Charles Farrell, Janet
Gaynor, Greta Carlo, Douglas
Fairbanks or any other of the
Hollywood stars. Just as radio
took over the photograph, so is it
likely to do with the movies.
RADIO is staging its own back
to the farm" movement this
year, with at last nine manufac-
turerS producing new receiving
sets designed for use with the re-
Gently developed breathing bat
terry" which has a life of more
than 1000 hours. Manufacturers
are making extensive plans to de-
velop the market for radios among
farms and resorts that are out of
reach of power lines. 1t is esti-
mated that 100000 of the $780,
900 unwired homes of this coun-
try are without radios, with pos
sibly several million more using
obsolete battery sets in the cities
as well as on the farm.
The new sets appear and are
operated exactly like AC receivers,
ranging in styles from midgets to
elaborate consoles. They offer
the same quality of reception,
economy of operation and free
dom from trouble enjoyed by any
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12
OVERSEE PICKUP SET
N. B. C. Will Attempt to Garry
British Program Thursday.

An attempt 70 pick up and rebroad-
cast three programs originating with the
British Broadcasting Corporation, will
be made by National Broadcasting Cor
poration July Is, II and 81.
The first of these transoceanic re-
broadcasts, Thursday, will bring to the
American radio audience q popular re-
cital by Olive Groves, Cyril Smith and
Piggy Cochrane. The second rebroad-
cast, sche; uled for the following day,
will offer a program by the Wireless
Military Band, directed by B. Walton
O'Donnell The final rebroadcast Tues
day, July 81, will feature the Gershom
Parkiilgton Quintet.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-07-12

Hundreds of chill
dren have audi
lions at the Ma
tional Broadcast
ing Co. studios
every week. Some
are accepted for
ra do training.
They appear in the
"Children'S Hour"
h e ard Sunday
mornin gs, with
Milton j. Cross as
the q n n gu n Ger.
They are heard
daily in the after
moons in the pro-
gram of THE Lady
Next Door,"
If you have lis
- Al HNhn