The border vidette., 1931-10-31
TRIBUTE TO ARIZONA
(By Bruce Barton)

(By Bruce Barton)
All over the world there are
valleys shallow and deep. narrow
or wide, but only one Grand
Canyon.
Every continent has its arid
stretches baked by the. sun, but
there is only one Painted Desert.
Petrified trees are found in
many climes. but there is only
one Petrified Forest.
One state in the Union boasts
of these natural wonders. That
state is Arizona. And to many
people Arizona means Grand
Canyon, the Painted Desert, the
Petriied Forest and nothing
more.
Do you know that there are
other sights in Arizona no less
marvellous?
Ride some day across the de
sert sands, past these colossal
buttes and cliffs whose colors are
SO varied and so glorious that
painters have gone insane ia the
effort to capture them on canvas.
Drop down at the end into the
Salt River Valley where lies the
capital of the state, the beautiful
city of Phoenix.
Years ago-as any pioneer will
tell you-Phoenix was q desert
town surrounded by Q desert.
Today it ia garden spot. q
magic city, the child of irrlga
ton.
It's fragrant beauty is q sample
of what is happening in many
parts of Arizona. Where those
picturesque Spanish conquerors
Coronado, Vaca and the rest
found only burning sand, and
never the golden seven cities Of
Cibola for which they were
searching, there the American
engineer has proved himself .
greater conqueror. He has done
what Nature had forbidden. He
had brought forth food and
! flowers in the sands where she
has decreed that nothing should
lever grow sAAssess4s
The state flower of Arizona is,
the Sahuaro Cactus; her motto
God Maketh Rich" Miles of
oranges and grapefruit and date
orchards proclaim the motto,
| producing fruit so choice that it
commands q premium even in
markets beyond the sea.
Rivers become wealth behind
the huge embrace of the Roose
velt and the Coolidge Dams
| wealth, which in the form of
electricity enriches life and in.
dustry.
You willlinRer long in Arizona
You must see Tom bstone, famous
in the annals of the great south
west. You must visit Bisbee
with its precious copper mines,
and Tucson where stands the
red-tiled university. And the
colorful border towns.
All these should be q part of
the thrill in every American life;
q part of the education Of every
American child. General Motors
salutes Arizona. It is a state Of
Natures wonders and of what is
even more wonderful-the cour
age and genius of American
women and men.
NOTE: The above tribute to
Arizona" was made over q ma
tion wide radio network at 7:3O p.
%. (MST) October 26th. It was
heard IN this state from stations
KTAR. Phoenix; KOA. Denver;
KSL, Salt Lake City; KET, Los
Angeles. The General Motors
Corporation is sponsoring this
program as part of series to be
known as The Parade of the
States. Each week a different
state will be complimented by a
tribute which is written by Bruce
Barton, author and advertising
man. Arizona was chosen to be
second in the series. In addition
to the tribute to the state there
was q musical program unber the
direction of Emo Rapee and all
mum mbers used were connected
With the state of Arizona, in
sentiment. Elizabeth Lennox,
noted contralto, was the guest
artist.
y: Nil m DlL