Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-08-23
GOOD TIMES SEEN
BY RADIO MAKERS
Manufacturer Expect Bushes:
Upturn Beginning With Sep
TENDER Show.

Predicating their opinions TO come
extent on an expected upturn in general
business, as well as favorable portents in
their own field, leaders In the radio
manufacturing industry are looking for
ward with confidence to the forthcom-
ing radio season. The radio year is
generally recognized as beginning with
the trades two big annual shows. this
year to be known as the radio-electrical
worlds fair In New York City. Sep
TENDER 81 to 26, and the Chicago radio
electrical show, October 10 to u.s.
The newly hyphenated names for
these two big radio expositions, hitherto
known simply as radio shows, were
chosen advisedly. They are intended
better to cover the wide variety of
equipment to be displayed.
Instead Of exhibiting merely the latest
n radio. the makers of other electrical
appliances, many Of them radio manu-
facturers. VIII take a prominent place
IN this Falls shows. Everything cleo
especially household appliances,
like refrigeratDrs, washing machines,
vacuum cleaners, clocks, coasters and
the like-will be shown along with the
latest in radio.
The diversity OF production to which
eome Of the radio manufacturers have
turned during the lean last two years
or SO may be further indicated by the
fact that one leading manufacturer is
producing children's toys and has
actually filled an order for thousands
OF rounds Of bullets for the United
States Army.
Perhaps the most significant SIGN Of
good times ahead In radio is the radio
census. which. though II shows that
some states have as many as half their
homes equipped with radios reveals also
that there are other States with as
low as to 20 per cent. SO far the
indications are that only about one
third Of the homes in the whole coun-
try have radios.
ket for new installations exists quite
aside from the normally substantial
market for requirements, especially
tubes. The United States Census
Bureau has so broken down the radio
set census figures by communities that
the distributors have been enabled 70
know lust where their best markets
exist. They can concentrate their sales
efforts on the areas showing low per-
centages OF radios yet having other in
dexes TO show that such communities
have sufficient purchasing power 70
bring up the averages.
Careful merchandising newspaper
advertising and ju5icious sales tactics''
are TO be the guideposts Of the COM
ing radio years marketing efforts, ac-
cording TO offlcial word that comes out
Of the industry through G. Clayton Ir-
win, IT,, general manager of the forth
coming radio expositions.
The turnover Of actual radio receiv-
ing sets has maintained It's normal level
during the year, but gross business has
suffered from the fact that the midget
radios have dominated the market.
They can be bought at about half the
cost Of 3nsole receivers, and are con-
Bidernbly cheaper than radio hono-
graph combinations. This years radio
shows viii feature not only n1idgets.
but consoles, combinations and home
talking picture units. many Of the lat
ter combined with radio receivers Prod
uts VIII be available for every pocket
book and every taste.