The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1931-09-17
Has Been Transforming Bald.
Headed Men into Handsome
Males for Years

New York, Sept. 1.-THE old idea
that vanity, thy name is woman"
may not be so true after all. Per-
haps it should be altered to read:
VANITY, thy name is man and wo-
man."
That is the conclusion reached by
Monsieur Alfred Emmelin, midtown
Manhattan maker of toupees, who
should know, because for years he
has been producing wigs to trans
form bald-headed men without at
fractions for women into hand
some males with glorious hair.
Certainly, men r just as vain as
women" declares Emmein. They
want to look nice, they want the
women to like them. That is true"
And he knows how vain women are,
for he makes toupees for them too.
His conclusions carry weight, for his
shop has been something Of a con-
fessional for persons of both sexes.
He doesn't give away secrets.
Do men try to retain and regain
their youth?
Age Put to Rout
"Oh, yes" says Emmelin. Then he
explains that many men come to him
when they look old, with badness
enhancing age, and ask for a toupee
that will make them appear younger.
OF course, that cannot go on for
ever. Once men reach middle age
there necessarily must be a change
in the toupee. Emmelin then intro
duces a few gray hairs along the
temples which add exactly the dis
tinguished touch the customer de-
sireS.
Having invented the patented per-
feet part, Emmelin can equip a bald
head with a toupee that has all the
characteristics of a well-gr0omed
head of hair. The wearer can look
as sleek az a movie hero.
Since depression has fallen upon
the land many men have found 1t
necessary to appear younger than
their actual age in order to get q
position. Mons. Emmelin has fire.
quently r~ejuvenated them with a new
toupee which has given them the
confidence and appearance * neces-
sary in getting work.
In New York at present there are
more men with toupeeS in proper
ton to the population than at any
other time, Emmelin believes. Not a
few Of them are young men In their
twenties and early *hirties, declares
Emmelin. Which may mean that
with q higher degree Of naturalism
reached, bald-headed young fellows
have at last turned to the toupee to
bring back their charm.
Emmelin even claims that 80 suc-
cessful are modern toupee makers in
c~ontriving a wig that mel without a
hair on their head often have mar
ried beautiful wonderland the wo-
men have never found out that the
husbands hair wasn't real.
Fewer women are bald than men,
Emmelin has discovered. But. OF
course. it Is q greater tragedy when
q woman loses her hair. Often 1t
may ruin her happiness.
Emmelin tells the story of a young
woman who wore a wig and expected
to be married. She hadn't told the
man she was to marry that the gold
en- locks he saw on her head were
not her own, but as the time Of the
wedding drew near she had almost
decided to tell all.
Were Happily Married
Conferring with Emmelin, she was
advised by him to decide for herself
since it was her problem. Emmelin
didn't dare suggest that she tell, for
he thought 1t was quite likely her
fiance fell in love with her because
Of her golden hair.
They were married-and she didn't
tell. It vas a happy marriage, too.
BY being careful when she removed
the wig the woman prevented her
husband from learning-and they
lived happily.
And what do mel do In, similar
predicaments? Nearly the same thing,
says Emmelin. On one occasion Z
man had married q woman and had
not told her about his wig. He was
q f~ine-looking man-with a wig on
and the marriage was very happy.
AS it happened, n day the wife
arose while her husband was still
sleeping-with his wig on. He hap
pened to awaken within q few min
:.tes. det.ir: Up quietly. he started
into another room after her. As he
entered his wife screamed. Her wig
lay on q chair. She, too, was bald.
Calamity the husband pulled off his
own fine hair-and they lived hap.
PLY after that.
Vanity Heightened
Enmelin says that more and more
meh are satisfying their desire to
look well-even u bald-by purchas-