Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-07-09
VALLEYPORT
OPENS MART
over EUROPE
Overproduction Fear
In Valley Is
Groundless'
CBy staff Correspondent

by Staff Correspondent
MISSION. July 9.-Instead oil
fearing overproduction. Valley
growers should plant more grape
fruit. in the opinion OF z. NJ. Brog-
den Of Los Angeles, vice-president
OF the Bordex Co, whose process
is used to treat thousands Of boxes
OF Valley fruit annually.
Mr.. Brogden made his first visit
to the Valley this year and was sur
pnsed at the character Of the devel-
opment in clis section.
Markets Available
He predicted chat with the open
ing OF a Valley port, that a tremen-
dous export market would be made
available for Valley grapefruit.
Exports of citrus fruits from the
United States to Europe Increased
100 per cent last year without being
pushed. ne pointed out. and future
years will see a tremendous increase
in the amount OF citrus fuits con-
sumed in England ana on the con-
tinent.
Englishmen naturally like the
tahg of grapefruit and are taking 20
It 4spidly. he pointed out, and tne
Euyropean continent also offers a Dig
field for sa.es.
He advised the Valley 10 do as the
growers Of Florida were dong, ana
that IS TO haul fruit to shipside IN
field boxes TO be stored until ready
to sail. 1t will be only a few miles
to A Valley port and convenient for
trucks 10 reach. he pointed out.
Hundreds Of cars OF fruit we're ex-
ported through Tampa last season
in this manner. he said.
Cheaper Freight
MIR. Brozden said that fruit prob
ably could be delivered 10 Europe
more cheaply by water ahan TO points
in the interior Of the United States
BY rail.
While IN the Valley. Mr.. Brogden
was a guest Of Ted Melden. secre-
tarv az the Texas Citrus Fruit
Growers Exchange which uses ms
company's process to destroy decay
Organisms and prevent shrinking
and whitening.
There now are 9 $50 plants
using the Brogdex system and tne
number is expected TO increase 70
about 200 towards the latter part OF
the season. These plants Will handle
about $4,000 cars OF citrus fruits
duriz.g the approaching season ana
several thousand cars OF apples
There are two steps IN Brogdex-
ing fruit. one IS the destruction OF
decay causing organisms and the
other IS the prevention Of shrink
age and witfering. Fruit energies
from the Brogdexing machinery
with q highly polished silrface pro-
duced by meals OF q vas fog treat
ment which seals all OF the pores
and helps prevent shrinkage ana
whitening.
Retains Tsavor
Fruit which hes received the
Brogdex treatment retains us
fresh appearance Longer than otner
fruit of equal grade and quaiity ana
IS therefore superior for display
purposes and is far more attractive
to the buyer. II also retains us ma
tural flavor longer than untreated
fruit and tan be kept on hand WITH
A minimum loss from decay ana
whitening.
Mr.. Brogden tod how the pro-
cess received its unique name In
mathematical formulas. X always
represents the unknown quantity. he
said. while the process was IN the
process OF development, Mr.. Brog-
den substituted the *" for the last
letter in his name. indicative Of the
unknown quantity 1t was at that
time. over a million dollars has
been spent on the process until IL IS
farNaron an unknown quantity az
the ALresent time, Mr.. Brogden salo.
and Tnot only dealers. but consumers
are asking for Brogdexed fruit
Mr.. Brogden expects to return TOT
another visit in the winter.