The Washington times., 1931-04-13
NEWS-GOSSIP
OF RADIO
WORLD
BY BROADCASTER

Radio now has professional
mail handlers. That is, experts
experienced in sorting letters from
radio fans. They are said to have
developed a remarkable ability
from separating inspired missives
from the real thing.
So when Ida SchmaltZenburg
sang on a local program and next
day % letters arrived all indica-
ting Ida was swell, so good On fact
that these unknown correspond
entS were moved to take pen in
hand, the station happens to
know the writer's had motive.
Since they all spelled the jaw
breaking name correctly.
The average radio listener
doesn't write. That is unless
something is being given away
or some bargain offer inter
eStS him. All letters that come to
chain headquarters are carefully
peruSed as an indication of how
programs click.
Rudy Vallee may deny it, but
I think he pays more attention to
knocks and boosts than any con-
temporary entertainer. All an edi-
tor has to do is to say that he
considers Rudys grooming a waste
of time and his mail will swell
with letters from an indignant
public. Does Mr.. Vallee pay for
this organized letter-writing cam
paign? I don't know, but there is
no harm in guessing. And before
/ am submerged by apopolectic
Vallee fans let me say that I've
grown very fond of Rudy's Thurs
day night broadcastS.
The radio audience should give
q hand to Beatrice Belkin, the
former Roxy coloratura, who
Joined the Metropolitan Opera
Company last September. Beatrice
has quit the opera because she
was not allowed to broadcast. She
will be back on the Roxy bill to-
night.
James C. Stone, of Kentucky,
new chairman of the Federal
Farm Board, will speak Wednes-
day night over the Dixie network
of the Columbia BroadcaSting
System, ON Farm Board Aid to
Cotton and Tobacco Growers"
On Friday night, Charles Mich
aelSon, guiding genius OF Demo
cratic publicity. will answer the
recent speech Of Executive D1-
rector Robert H. Lucas. of the Re-
publican national committee, with
a talk on "True Democracy"
Michaelson. a former Washing
ton correspondent for the New
York World, has built up reputa-
ton while publicity director Of
the Democratic national commit
tee as being the man chiefly re-
sponsible for changing the Demo
cratic party from the weak de-
fender into a strong aggreSsor.
His constant flood of statements
attacking the Administration has
been a never-ending source Of
worry to Republican leaders.
Lucas, in a speech over the
Dixie network last Wednesday eve
ming, April 8, took occasion to at
tack Chairman John j. Raskob
and Executive Chairman Jouett
ShouSe, of the Democratic ma
tional committee, for their pro-
hibition views and issued a plea
to SouthernerS to forSake the
graveyard" for the Republican
party. Michaelson will give his
reasons why Southern voters
should remain Democratic.
VOL will give radio fans a
taste of Shapespeare tonight. The
Western High thespians will send
a sample of Twelfth Night" over
the ether waves in a 15-minute
program.
Miss Gertrude Bunch will give a
dramatic resume of the comedy,
this to be followed by one of the
plays best scenes-the drinking
scene from the second act.
The time is from 6:45 to
p. m.
Vice President Frank M. Rus
sell, of WRC, was host at his
Chevy Chase home Saturday for
radios tycoon, M. w. AylesWorth,
of N. B. c. Radio editors and
studio executives found the N,
B. C. chieftian a positive and de
lightful personality.
Mr.. Aylesworth was later among
the honored guests at the Grid.
iron Club dinner.
Nou Po11o PooL