Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-01-03
BILLBOARD USERS
AID IS REQUESTED
Bloom ASK; ASKS advertisers to
Help Eliminate Signs
Before 1882 Fete.

BY appealing directly to every user Of
billboard advertising in the Washing
ton area, the George washington BIZ
centennial Commission has entered up
on an energetic campaign to help r1d
the highway approaches to the National
Capital of unsightly forms OF outdoor
advertising before the great influx OF
tourists in 1882.
AS an associate director of the BIZ
centennial Commission, Representative
Sol Bloom of New York divulged the
plan at a meeting yesterday afternoon
Of the Committee of the National Capt.
tai of the Garden Club of America,
called for the purpose of securing CO.
operation in plans for the general i'm
provement of Washington's 'front-door'
entrances within a two-mile radius.
Text of Letter.
To all billboard users, Mr.. Bloom
said, the Bicentennial Commission Is
sending the following letter:
1.-THE city of Washington during
nearly all of the year 1882 will be the
Mecca of vast throngs of tourists from
all parts of the United States and OF
the world, who will be drawn here by
the historic events now being planned
in commemoration Of the 200th ami
versary of the birth of George Wash
ington. These events, which will be
under the auspices of the Federal and
local governments, will last through 10
months, beginning February % and
ending on Thanksgiving day, next year.
washington Is the most beautiful
capital city in the world, but its APP
proaches along the highways and rail-
roads through the nearby sections OF
Maryland and Virginia and in the Dis
trict of Columbia are marred by I'M
slightly billboard advertising which has
aroused the criticism of magazine and
Newspaper editors and numerous public
spirited individuals here and in all parts
OF the country.
1.-The associate directors Of the United
States Commission for the Celebration
of the 200th Anniversary of the Birth
of George Washington, which is a Fed
eral body created by Congress, and
patriotic citizens everywhere are desir-
GUS of seeing this condition remedied,
especially by the beginning OF 1882. II
this Is done, the hundreds of thousands
of American and foreign visitors who
come to this beautiful city by automo-
bile and train throughout next year will
not have their first and last impressions
of the great Capital of the United
States affected by unsightly approaches
and enyirons, so far as blllDoaro aoVer-
Using is concerned.
Would Reap Good VIII.
'It is urged upon all billboard adver-
Users in the Washington area to take
steps as soon as possible to clear all the
approaches to the National Capital OF
unsightly outdoor advertising within 2
miles of the boundaries of the District
Of Columbia. If these advertisers would
voluntarily agree to eliminate such adj
vertising before the beginning Of the
bicentennial year, they would undoubt-
eddy reap q harvest of public good Will.
The first to make such a move unques-
tionably viii receive not only local but
national advertising as a result.
"Your attention is called to this stu
alton, therefore, in order that you may
cooperate with the United States Com
mission for the Celebration of the 200th
Anniversary of the Birth of George
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