Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-10-28
Fruit HARVESTING SEASON EXTENDED
IN OUR
VALLEY

GEI YOUR WINlEh tdH II
Brownsville"
How's that for O slogan7
Wish we had been bright enough
to think OF it ourselves.
But we didn't.
And the Christian Science Ion
ttor did.
Published way up yonder in
classic old Boston.
AS the result Of q feature story
sent that paper by the publicity
department of the Brownsville
Chamber Of Commerce.
A story which brought Browns
Vile and the Valley some good
publicity in every state in the
union.
Front page stuff.
Telling Of the efforts Of Browns
VILE TO legislate winter from the
calendar.
And here follows the comment
made upon the news story by the
Monitor:
IF winter comes-BroWnsVlAe'
Texas, will send 1t back.
sMayor r. B. Rentfro. taxing a
tin from a winter temperature OF
about 40 degrees. proclaims white
tApusers, light shoes and fragile
f1ocks in continuity.
Jan that is needed now 70 es-
fabIish the new resort Is 10 s4aSn
out with a slogan.
Another town has called peopte
from the far corners o. the eaEth
with its seductive IT'S always June
In Miami
ernie Texas town might try some
thing like Get your winter tan 40
Brownsville"
SOME PUBLICITY stories are
the bunk.
value and entertain the readers
hut do the community or the NJ,
stitrtion or the person concerned
some real coed.
To which class belongs the nElght
idea of banning winter from
-prounsyille and the Valley.
It clicks
II intrigues and amuses-
And IL calls attention 70 the loeaI
winter climate with which We arc
IN which we hope TO interest the
residents Of Boston and otner lar
northern points.
Nav be hard for us 10 realze'
p,,t a more or less humorous
niece like the above will interest,"
more people in the valley
Than reams and reams OF STA
Vita though the facts in back
Of the statistics may be.
MORE $1,000.
DON'T GET THE idea that
.axation problems which are being
considered in valley counties are
peculiar to us. !,
Everv section Of the country Is
becoming politics consc rus.
people are thinking about gov
eminent.
And thinking hard.
Results are good.
public money Is being saved
with efficiency unimpalred.
In some sections the very re-
forms about which we have talked
down here are being put into Ell
feet.
Governmental agencies are be-
ing merged.
for instance, are being consolidated.
Along the same lines as We have
talked about merging irrigation
systems.
And we predict that some OF these
davs We Of the Valley will see city
and school district functions merg-
ed.
Nv some OF our bigger Valley
districts and cities
brownsville. san Bcnito. Harlin-
gen. McAllen-for instance.
SWould effect a great saving In
yIust as the consolidation OF our
watering systems into three units
would effect a great saving.
These things are logical.
They are business like.
Following the trend OF the times.
Have proven successful in bust
ness.
why not in government9
TAKING TIME BY the forelock.
Most Valley cities are getting
ready 10 handle what unemploy-
ment problem there may be during
the winter months.
which IS as il should be.
But which action should be kept
more or less 70 ourselves.
Chicago and Houston. for in
stance.
Raised huge unemployment funds.
Blazoned the fact 70 the world.
And how their population did
increase.
principally along the bread lines.
The valley will ta~e care Of its
own.
But let's make It emphatic
It's our own we are taking care
Not the needy drifters who may
come in to get the gravy.
COUNTY FEE SYSTEM Is being
condemned by the press OF the
state.
Generally thought the state has
outgrown the system.
Chances are that public opinion
viii crystalline
And that the next legislature will
get right.
Passing a law doing away with
the fees.
Putting all public officials on a
STRAIGHT salary basis.
Outlining their duties.
An action which should be taken.