Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-01-22
GAS FIRM PRAISED
/. FOR SIGN LIMITING
Philadelphia Manufacturers
Hope for Success of D.
C. Campaign.

The attitude Of the Texas Co, one of
the largest producers of gasoline, was
cited today as an example OF how one
big oil company, at least, is endeavor-
ing to cooperate In the movement to
preserve roadside landscapes by adver-
Using its wares only at its own stations.
Believing that credit should be given
where credit is due" the policy OF the
Texas Co. was brought to the attention
OF the washington Bicentennial Com
mission by Frank q. Campbell, chair
man of the Signboard and Advertising
Committee of the Arlington County
Civic Federation. In letter to Repre-
sentative Sol Bloom of New York. assoc
ciate director of the commission, Mr.
Campbell writes:
Texas Co. Commended.
"The Arlington County Civic Fedora
ton, representing practically every citi-
zenS association in Arlington County
Va, Is heartily in favor of the move
TO clean up the highway approaches
to Washington before 1882
Two years ago the Institute of Public
Affairs held at the University of Vir-
ginia had this matter of Signboards
under consideration and at that time
the Texas Co. advised the Institute of
Public Affairs that they would not re-
sort to advertising by signboards on the
public highways.
You may have observed that while
the Texas Co. advertises its wares at
its own stations, it does not use bill
boards elsewhere. feel called upon to
write this letter because / think credit
should be given where credit is due
and that the attitude of the Texas Co
should be made known to the vast army
of motorists. who are the people most
vitality interested in the preservation
of roadside beauty.
THE oil companies are the principal
offenders in this matter of roadside ad-
vertising and when they learn that
these signboards provoke only resent
ment and cause the motorist to give
preference to gasoline not advertised
In that manner they will stop it.
Philadelphia Firm Co-Operates.
Since the announcement by the
Texas Co. some two years ago OF their
policy in this matter have consistently
purchased Texas gasoline in preference
to all others, not only for my own auto
mobile, but for the trucks and tractors
Of corporation Of which I am an
officer"
AS an indication Of how many large
corporations are beginning to feel with
respect to defacing the highways with
glaring billboards, FELTON,, Sibley e. Co,
Inc. of Philadelphia, makers of paints.
lacquerS and varnishes, wrote to the
Bicentennial Commission: we feel
that your aim is worthy one and hope
1t viii be successful"
The company. according to its vice
president, Horace s. FELTON,. has no
billboard advertising either in or ad-
1acent to Washington.
At recent meeting Of the School
and Civic Association of Prince Georges
County held at Takoma Park, Md,
resolution was adopted commencing the
campaign sponsored by the American
Civic Association to improve the high
ways leading into Washington.
Mrs. l.. H. Freemire, secretary Of the
School and Civic Association, an
nounced that the organization had
pledged to render such assistance as
within its power "to discourage the use
Of billboards along cur highways and to
encourage good grading and roadside
planting