The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1931-06-16
500 FOR BEST
NAME FOR new
RETAIL STORE
Nathanson Bros. to Open
Doors of 'NameIeSs'
Shop Thursday.

Opening Thursday Of one Of the
largest low-priced merchandising
houses In indianapolis was an
nounced today by owners Of the
store without a name"
Organized by Paul and Abe
Williamson. for years engaged in the
mercantile business in the city, the
new store is located opposite the
courthouse at Washington and
Delaware street in the building for
merly occupied by the Messenger
Furniture Company.
Nationally advertised merchan-
disc, purchased from retiring and
bankrupt firms throughout the
country, will be offered to the In
dianapolis public at prices setting a
new low standard in the city, the
owners declare.
500 for Best Name
With opening of the store, a con-
test will be launched, with 500
cash prize awaiting the person sub
hitting the most suitable name for
the firm. A board Of judges will be
named before the close Of the con-
test, July 81. and the winner will
receive the prize in the following
week.
During the contest. the store will
remain open evenings for the con-
venience of persons unable to be
downtown during the day. At the
close Of the contest, regular depart
ment store hours, from $3.50 to 5
o'clock, will be maintained, the
management announced.
100 City SalespeopIe Employed
Five floors will be devoted to the
display of wide variety Of mer-
chandise, ranging from household
goods of every description to ladies'
mems and children's furnishings.
The first floor will be devoted to a
display of clothing, with shoe de-
partment in the rear. Ladies ready
to-wear will be shown on the
balcony.
Domestic supplies, groceries
household goods and paints will be
exhibited on the third floor.
A force of 100 city salespeople has
been employed, and a special shift
will be on duty during the evenings
Radio Programs Planned
Broadcasts over station WFBM on
Monday, Tuesday and Wednesday
from / to 1870 have been arranged
for the opening, the management
announced.
On Thursday, a broadcast pro-
gram will be held in the Washing
ton street display window of the
store from to 1870; 6:45 to ZOO
and from 800 to 815.
The Masked Marvel will appear
in each broadcast in the show
window. Roses will be given ladies
in the store.
Policy of establishing low-price
precedent in the city Is the aim of
the organizations, the owners de-
clare. Only products of reliable
manufacturers will be offered for
sale, they announced.
Pioneers of Low Prices
Paul Williamson, who resides at
3540 North Meridian street, has
lived in the city for thirty years. He
formerly was street circulation
manager for an indianapolis news
paper, and before that was a news
boy in the city's downtown district
for years.
Abe Williamson, 1920 Central
avenue, has lived in the city all his
life, and has been engaged in the
mercantile business for a number of
years. He formerly was manager of
a merchandising house.
They operate stores in Kokomo
and Bloomington.
Our intention" the MANAGEMENT
said. lis TO give the working people
of indianapolis the benefit Of goods
reasonably bought and reasonably
sold.
only merchandise handled by
reputable manufacturers will be
handled. We intend to be pioneers
Of the low-priced field" they de-
clared