Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-02-13

IN OUR
VALLEY

Brownsville chapter Of the Red
Cross is endeavoring to raise It's
quota OF $500 for relief in the
drought stricken areas. Other VAL
lev Red Cross chapters are seeking
20 raise the quotas assigned them
by the national organization.
No drive as such. will be
staged in Brownsville, heads of the
local chapter state. as they are firm
in their belief that the people Of
Brownsville will rally to the sup
port OF the Red Cross In Its effort
TO relieve suffering among u own
fellow countrymen. and that the
quota will be raised easily when the
need Is realized.
One local bank has already made
$50 contribution to the fund, and
every citizen Of the city who desires
10 help along the good work Is re-
uuested 70 send or bring the con-
tribution TO any Of the officials
of the local chapter.
And what holds true in Browns
Vile no doubt will hold in other
Valley cities. No intensive drive
should or will be necessary TO en-
able Valley Red Cross chapters to.
raise their quotas. We can all help
n little, az least. and can make 1t
easier for the chapter officials by
sending In our contribution with
out being solicited.
And while we are on the sub
feet, what this column said re-
Gently, or at least what this column
meant to say, was NOT that con-
tributions OF vegetables in CARROTS
we're not needed OF welcomed by
the Red Cross, but that so many
OF these carlot shipments OF vege-
tables we're being received as dona-
tions there was small chance OF the
Red Cross coming TO the Valley
and buying our surplus vegetables
at any price.
That suggestion about serving
each breakfast customer OF Valley
hotel dining rooms, restaurants and
cafes q free, gratis for nothing half
Of a luscious Valley grapefruit may
perhaps be boosted by this column
without laying ourselves open TO the
charge Of Interior motives. mas
much as 1t Is the MONDAY meal at
which the local emporiums are
favored with u heavy trade.
All visitors to the Valley should
become enthusiastic boosters Of VAL
ley grapefruit. Every person Wis
iting the Valley should be COM
PEELED by law TO eat Valley grape
fruit at least once a day, for If they
form the habit, when they return
to their northern homes. nothing
but Valley grapefruit will satisfy
that aching void.
Passage Of such sumptuary legis-
lation being a trifle past the realms
OF probability, In Our Valley" be-
lieves that the next best thing
would be to follow the suggestion
Of Yesterdays Herald, and set a
half grapefruit before each break
fast customer with the compliments
OF the management. Few can be
exposed TO a courtesy like that
without partaking, and once the
visitor partakes. right there Is an
other customer for Valley citrus
made.
And the publicity effect-just inn
aRine how the man from Maine
would 90 back home an tell Of this
Valley grapefruit, land the people
there are 50 proud or their product
that every cafe in the entire sec
ton serves you half q grapefruit
FREE every morning nc breakfast"
We really are Just q trifle too
modest in our boosting OF the VAL
ley's finest where II will do the
most good. We tell each other
plenty about the glories Of our
golden globules Of lusciousness, but
we seem to get afflicted with a
tongue-tied embarrassment when II
comes to singing aloud to our Wis
ting friends.
And tomorrow night marks the
opening Of the second annual Good
Humor festival of Matamoros.
Every effort has been made by
civil and military authorities Of the
border city to make the occasion
q memorable enc, and I'm Our VAL
ley" Is sure their efforts will be
crowned with success.
Possibilities OF the event are lin
itless, and a hearty cooperation on
the part or the Valley cities on the
II. 8. side Of the border VIII 90
much 10 promote further and more
elaborate Good Humor festivals.
When does Uncommon" wealth
er cease to be uncommon and
become common" Is the query
pcked &C this column by an inquis-
tive subscriber from Encantada-
Had Animated Annie" not moved
to other parts. that query would
be respectfully referred to that
lady.
Being forced TO rely upon our
selves for the answer we would
respectfully remind said subscriber
that uncommon" weather viii
never become common not In q
winter resort Authority for such
ststement-any resident Of either
California or Florida