The Bismarck tribune., 1931-12-11
(Official City, State and County
Newspsper)
Foreign Representatives
SMALL. SPENCER, LEV1NGS
& BREWER
(Incorporated
CHICAGO NEW YORK bOS1ON
They Want the Same Things

CHICAGO NEW YORK BOSTON
They Want the Same Things
In many discussions Of the farm
problem and the problems of business
and industry it is easy to get the idea
that there is some mysterious differ
ence between farm folk and those
who live in urban centers. We might
almost come to the conclusion that
some strange metamorphosis occurs
when the farmer goes to live IN the
city or the city man goes to live on
the farm.
We who live in the farming Sec
ton know how ridiculous this Is, OF
course. We treasure our friends with
the same warmth whether they live
on farms or in the towns and for the
same reason. They are people just
like ourselves, no matter where we
live.
But in the East, where farmers are
relatively few or at least not SO i'm
portant, there seems to have devel-
oped a city complex. Your true New
Yorker, for instance, appears to feel
lust a little bit sorry for those who
are natives of other parts, while the
native citizens Of Boston are said to
have a complex all Of their own.
Even in Washington, where the
farmers voice Is heard, II 1t IS heard
anywhere in our large cities, there
is q certain amused tolerance for the
agriculturist and for folk from the
farming country. In the East, the
man from the farm country isn't ex-
pected to know much and 1t IS con-
slant source of surprise that folk who
earn their living from the soil are
not country pumpkins Of the old 10
20-30 theater type and that their
cousins, the businessmen In the small
towns, are not forever struggling to
rake the hayseed out Of their hair.
To the East. therefore, there was
food for thought in the remarks made
by Frederick E. Murphy. publisher Of
the Minneapolis Tribune in q recent
address to the Association Of Ma
tional Advertisers, Inc, In Washing
ton.
Murphy, = farmer as well as pub
Usher. spoke of and for his friends
Of long standing, the men and wo-
men who have made this Great
Northwest into an agricultural en-
pire and whose sons will make Of 1t
an industrial empire.
We find In his speech the recurring
phrase. rude plenty" It Is used to
differentiate between the fullness
which our fathers knew and the
plenty which we would like to know
He emphasizes that the time wher
rhog and hominy" was enough fol
the farmer has long since passet
and that the agriculturist today i
Just as advanced, Just as progressive
rs the man who lives in 30-story
apartment house.
What Murphy was driving home Il
his audience was the fact that tn
same products which are wanted b.
tho city man are wanted by the coun
tryman and vice versa: that 1t is i'm
possible to differentiate sharply be
tween the farm and city dweller. H
was speaking the plain truth whel
he said:
1.-THE farm has been urbanized.
This is a fact of the highest sig
nificance to us as advertising
men.
I'VE must remember that the
farmer with his automobile is only
a few minutes, or z half hour at
most, from the center Of good
sized town.
Consider thiS-a farmer liv-
ing, say IS miles out Of Willmar.
Mimi, can get to the business
center of Willmar in less time
than you gentlemen can check
out OF this hotel and get to the
Union depot.
"The farmer no longer lives in
the country but in the suburbs"
This message is one which shoul
be carried to our brothers In the bI
cities ofteuer and with increasing "
hemence. When they fully reali,
that We. like they. are just averas
Americans. wanting the same thint
and entitled to the same advantage
q good deal Of the misunderstandir
Of the farm problem" will have var
ished.
Historical Myths
Rafael sabatini. the author wi
S>nryto1kknd Y>rcfmox rnoAa~c - -,