Imperial Valley press., 1931-06-09
VALLEY DRUG in
new STORE AT
FIFTH And MAIN

Realization of an ambition OF
ten years now is enjoyed by M.
J. Horton, proprietor of the Valley
Drug company, since that concern
moved into new quarters at the cor
ner of Fifth and Main streets the
first of the week. Horton came to
the valley ten years ago to work
for Robert Burns, who then owned
the store. He has been unceasing
in his efforts to procure the corner
location.
The store is a handsome addi-
ton to the section in which it
stands and is a credit to the city
of El Centro. Window shoppers will
take pleasure in the extensive VIM
dow space now available. There is
window space OF 25 feet on Main
street and rs feet on Fifth street,
No expense has been spared to
make the store the best equipped
and most convenient in Imperial
Valley. The service will be in
creased and improved to take care
of the increased volume of business
which is anticipated in the new
place. The type of equipment was
purchased which will keep the store
in its present location for many
years to come.
The equipment includes Frigi-
daire for refrigeration, Fredericks'
/ ice boxes, White Knight soda foun-
tains and Armstrong linoleums for
the floors.
First and foremost, the Valley
/ Drug store is drug store where
patrons are assured that graduate,
registered, licensed pharmacists fill
all prescriptions, Horton states
Only nationally known pharmaceu-
til goods are handled. The lines
/ include Sharpe and Dohme, H. K.
milford, Parke-Davis and Squibb
and Sons.
The daylighted store carries q
complete line of cosmetics as well
as exclusive lines of Rexall, Doro-
thy Gray and Renaud goods.
The Valley drug always has been
| famous for the excellent food served
at the fountain. Mrs. Alice Snee,
who has been with the store for
eight years, will continue at her
post. More than 10 persons can be
| served at one time, increased seat
/ ing accommodations having been
/ procured to take care of breakfast,
luncheon and dinner patrons.
! Everything Sanitary
Sterilization of dishes, glassware
and silver will be accomplished in
/ the new dishwashing department
included in the large and commo-
/ dious kitchen. The Frigidaire
plant here is of the most modern
type and insureS sanitary refrigera-
ton.
g., Serums and biologicals which
guard human life are protected by
the Frigidaire system. Rabies, te-
tanuS and diphtheria antitoxins are
included in the materials which
must be keep at certain temperature
| in order to be effective.
Meats, fish and the like are
placed on enamel trays before being
placed in the refrigerators, and
other foods are kept in earthen OF
glass containers. Reinforced meta
lids on bins protect all ingredients
from insect pests. Work tables are
covered with metal and shelve:
used FOR storage are enclosed
The kitchen is open to inspection
at any time, Horton explained
visitors being welcome to visit the
place. The new fountain is much
larger than the one used formerly
One Of the features is a salad table
where sandwich spreads and salad
ingredients are kept ice cold.
A rest room for women is an ad-
ded convenience and the prescrip-
ton department is well equipped
and convenient.
Increased storage space is avail
able and is considered necessary tc
contain sufficient supplies to pro-
vide for increased patronage.
Special fans will make the store
cool and comfortable throughout
the summer and all valley residents
are invited TO visit the store in or
der to see the attractive fixtures
and decorations which 60 10 make
the Valley Drug store one of the
valleys shoppire centers.
|