Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-09-15
BUSINESS LEADERS
SEE TRADE GAINS
Boston Gathering Told That
Depression Has About
Reached Low Mark.
BY the Associated Press.


BOSTON. September 15.-D. F:
Kelly. president of the National Retail
Dry Goods Association and the Chi
cago Fair, yesterday said that the high
prices of former days would not return
for a number of years at least and that
idealism in business would be the big
factor in recovery.
He spoke at the opening of the Bos-
ton Conference on Retail Distribution.
Other national business leaders
speaking at the conference were OF the
opinion that the depression had about
reached its low mark and that the
graph of trade would soon turn up
ward.
Kelly said that as a consequence OF
his predicted delay in the return OF
prosperity, profits would be increasing
~ difficult to attain.
Plea for Idealism.
1.-THE factor that will do most to
build up any business is the reputation
of management-such regulations as
were borne by the great merchants OF
the past, who. if they could speak from
this forum, would I am sure, tndorse
more idealism in business.
1T has long been the belief of many
retailers that every item they offer for
sale should, if possible, be made In &C
cordance with standards and speclflca-
lions. This method Is now being en-
ployed very successfully by certain mer-
chants
standards should be prepared by
manufacturers and retailers and ap-
proved. if possible, by the Bureau OF
Standards at Washington, the Amer
lean Medical Association (or some 9TH
er responsible laboratory, the Better
Fabric Testing Bureau, or others IN
terested, with the purpose of supplying
the public with quality merchandise
that will be guaranteed by the re-
taller"
Kelly said that no one could question
successfully the merits of an article
made to standard specifications and sold
under a guarantee that would carry the
hall mark of retailer responsible for
the quality Of every item sold.
Paul T. Cherington, New York market
specialist, told the gathering OF more
than 800 at the University Club to give
the young men in your business a
chance these next few months" He
said that if every business in the coun-
try were suddenly to put the control
and responsibility of all their line oper-
atoms in the hands of competent men
under 40. business would rise with start
ling suddenness and that if all were
under 35 our only trouble would be in
keeping it from running away"
Cherington said business recovery was
nearer than most business men thought
and organizations should be alert to
meet It.
Talk on Fashions.
Amos Parrish, fashion expert, gained
the feminine interest when he said:
Fashions today make ladies more lady
like and lovelier than ever. Every woman
wants to be in style. but she does not
want to look like freak.
The idea of Eugene fashions can't
help but last, but the impossible YER
sions of them that have been quickly
made into fads can't possibly last"
He said that when Princess Eugene
went to Scotland she did not come back
with Scottish kits. but she did come
back with little Scottish hat because
it was becoming to her. He said that
this Fall people would get more fol
their money than they have been able
to get for years.