Imperial Valley press., 1931-01-15
NEW ARTICLES
SEEN IN THE
LOCAL SHOPS


LOCAL SHOPS
This is the season when every
woman should pay particular atten-
ton TO the care of her skin, and
Elizabeth Arden preparations are
highly recommended by Clements
Drug store. Lotions, creams. pow
ders and oils for every type of COM
pleXion are prepared by Elizabeth
Arden. The woman who resides In
Imperial Valley subjects her skin TO
q severe test and needs exquisite
products to aid her in maintaining
her freshness and skin texture.
Rouges and lipsticks in this line
make universal appeal to the wom-
an in search of cosmetics which are
becoming.
Lavender Tray will be shown again
at the Berger Jewelry store next
month after having been eliminated
in January to permit reorganization
and Improvement of the service. Ad-
dition of several exclusive manufac-
turers will provide wider range OF
merchandise in the display. When
this popular feature appears next
month. lovers of beautiful jewels and
novelties are promised a rare treat
and a view of the latest and most
unique products of the jewelry in
dustry.
Valentines for every member OF
the family are available at the Of
flee Supply company in bewilder-
ing array. Boxes of Make Your
Own" valentines contain patterns
and materials for the construction
of these dainty trifles. Family
cards are an attractive feature this
year. Cards and booklets suitable
for exchange between teachers and
pupils will be welcomed by those who
send many valentines. Many clever
little valentines are boxed and ready
for mailing.
Since shoe prices have come down
al over the country, the Brownbilt
store announces a general lowering
in ranges of prices. A recently re-
ceived stock of new merchandise is
being marked down to comply with
the changes. Shoes at this store
are more reasonably priced than has
been possible for years, and many
remarkable values will be found by
those who investigate. Shoes for
all the family are for sale here
Among the many excellent values
to be found in the ready -to-wear de-
partment at the Johnson Greene
store are those in dresses. Woods
silks. georgettes and chiffons are
shown at prices unbelievably low
One piece models, little suits and en-
sembles in prints and plain materials
are displayed in all sizes up to "a.
Any woman should be able TO find
her dress here The hats, too. are
on sale and this department offers
many tempting values
The clever woman will take ad-
vantage of the Peacock shoe sale this
week to lay in a stock of shoes for
the coming season. Beautiful models
in fine feathers and smart styles are
available at much lower prices.
Sport shoes. street, afternoon and
evening foot gear are on sale. and
there are few models in light colors
that are just the thing for the new
spring frocks.
The Model Grocery this week is
featuring a special on small cans Of
vegetables, such as beetS. diced car
rots. cut string beans, which are just
the thing for combination salad.
or for serving for two. The hostess
wishing a few vegetables for a salad,
or for a small family, will find these
ideal. They are in the Black and
White variety, which is noted for It's
fine quality and delicious flavor.
This store has many weekend spe-
cials and the thrifty housewife will
find she can save money by patron
izing them
Inc y. y. HcDney Company mas
splendid display Of new spring coats
and frocks, just the thing for those
first spring days when winter
clothes seem so dull and tiresome.
Goats in the fitted silhouette, Of new
fabrics and colors, some with
matching berets, are most attractive
both in design and price. while the
gowns are just the thing to go with
the new coats. In addition to the
garments, Penney is offering a won-
dcrful value in Pence sheets this
week.
Piggily Wiggily offers the house
wife a unique service in that she
may enter the store. help herself TO
the articles she wants, all of which
are plainly marked as to price, and
spend as much or as little time as
she pleases In looking over the stock
The opportunity to inspect the
tempting line of goods offered will
be useful in giving the housewife
suggestions for new menus. Piggly
Wiggily has a complete stock of the
best in groceries, meats, fresh fruits
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