The Waterbury Democrat., 1931-03-06
NEW LOAF OF BREAD.
 TO BE INTRODUCED
Alfred Erb, Proprietor of KelIy's Bakery Makes
 Announcement
MADE OF PRIZE FLOUR

Albert Erb, proprietor of Kelly's famous bakery in Exchange place will introduce tomorrow new loaf of health bread to the public of Waterbury. The new bread will be singular in that it has the recom- mendation of Dr Royal s. Copeland, noted authority on food and health products. The bread is made from Ceresota four, prize bread flour of the world. MT Erb stated today that his store will be the only place in be purchased because he has the sole agency for its distribution in Waterbury
 Tn pointing out particular fea- lures of the new loaf MT Erb said. "In these days when chemicals are used so much in the manufacture of food products we are pleased to tell you that Erb's bread is made from only pure materials. We use Cere- sota flour because it is pure, whole some and not b1eached which means that only the choicest wheat grown is taken to make this beautiful, nat ural creamy flour. It is just as na- ture intended it should be, retaining all the nutritive properties contained in the finest selected wheat"
 Since taking over Kelly's bakery, two years ago, the business has grown in leaps and bounds under MT Erbs direction. This might be at- tributed to the wide acquaintance in baking lines which MT Erb gained in practical experience. He worked for MT Kelly three years before as- suming control of the business and previous to that he served nine years ID Dol d C<n He is well familiar with all branches of the business and stands ready to give patrons the same efficient and courteous service that has marked his career so far.
 In the way of Improvements, MT Erb points to the special Blue Plate luncheon served at his Exchange place stop daily. All the home cook ing used in the preparation of these luncheons is done by Mrs Erb, his wife, who takes personal charge of the arrangements. MT Erb calls at- tention to the Tuesday and Satur- day featured luncheons which in- clude roast chicken, mashed pota- toes, rolls, butter and vegetables, all for 30 cents. Since the luncheon system was incorporated as part of the Exchange place routine, MT Erb states they have become very popu- lar.
 Further in the line of improve ments in the business are the two new ovens installed at the bake shop at Grove street, formerly operated under the name of O'Brien's bak- cry. These modern ovens will be used in the baking of the new health bread which is to be placed on the market tomorrow. Also in the same bake shop is new cake machine, costing $1100 of which MT Erb is particularly proud.
 MT Erb is in personal charge of the Exchange place shop where, in addition to Mrs Erb and his daugh- ter,Miss Edith Erb, seven girls and two boys are employed. Those are Mrs Bertha Harmon, Mrs Tillie Me- Alenny, Mrs Catherine Laude, Miss Eleanor Eleta, Miss Etta Burns and Miss Adele Gauthier, all of whom are always pleased to extend effi- cient service. The two boys in charge of the fountain are William Erb and Eugene Moriarty. Elizabeth O'Connor has charge of the frosting and icing which is so attractively placed on all cakes and pastry com ing from the bakeshop. At the bake- shop are found Henry McCann and Reginald Bouffard as the day bakers. and Robert Irving and James Custer as the night bakers.