The Waterbury Democrat., 1931-11-20
Seven-Point Plan
 Urged For Women
Economic System of Spending and Saving Advised for
 Bringing About Business Recovery

versity; William A. Berridge, eco- 1 nomist, Metropolitan Life Insur- ance company; Garfield V. Cox. professor of finance, University of Chicago; Frank A. Fetter. professor of political economy, Princeton university; Harry Jerome, profess sor of economies, University of Wisconsin; Virgil Jordan, econom- ist, McGraw.Hill Publishing com pany; Horace Secrist, professor of economies and statistics, North western university, was prompted by Ladies Home Journal editor ial, "It's Up to The Women" The platform, MT Schuler said. will be brought before the women of America for action through every possible means of communi- cation to them, including advertis- ing.
 Dr Persons. former professor of economies at Harvard university, consulting economist to leading corporations, outstanding monetary expert, explained the platform. which follows:
 1. Maintain Normal Living Con- ditlons.
 The food you eat, the clothes you I WtaAg tHC nOuoC yVu bNO lh COhDsA" ute your standard of living. Don't
 lower it. once lowered. that
 standard is hard to bring back. Protect 1t. Put your dollars to
 work. Your purchases will keep
 retail stocks moving, factories
 running, your neighbor at work, money in circulation, credit ac- tive.
 2. Satisfy Your Wants at To-day's
 Prices.
 Food. clothing and shelter can all be bought right now at prices that are exceedingly advantageous. 8. Buy 6 Home Now. The house and lot that you buy at
 to-day's prices will surely be a
 sound and profitable purchase. It
 is q splendid way to save.
 1. MOtlcrnize and Repair Your
 Home.
 Present conditions are highly fa- vorable for such work. It will
 make your surroundings more
 pleasant and will make jobs for
 the unemployed.
 5. Join the Parade to Prosperity.
 You can participate and profit in the inevitable recovery of general industry by investing in sound
 American securities. Be among
 the builders. not with the de-
 stroyers.
 6. Stop Being Afraid.
 Americans are not towards or
 misers. Don't spread calamity
 gossip. Be sane. Spread good news. Be brave! The courageous
 will reap the benefits.
 q. Keep Your Money Safc-Don't
 Hoard It.
 Hoarded money may be misplaced or lost or stolen. Hoarded money
 pays no interest or dividends. Hoarded money drives up credit and it gives no one & job. The
 banking system is sound. So h the United States of America.
 MT Schuler stated that under his publication's aegis this platform will be presented to the women of the country for their thought and their action through every cham nel of communication including ad- vertising, so that the women may be made cognizant of 1t and do their part in the broad program to hasten business recovery.
 It was pointed out by Dr Per- sons and Mir Schuler that the plat form Is only one plank In broader activities indicated at the present time. But not an unimportant ac- tivity--that of attempting to moti- vate twenty nine million women of the country to constructive action.
 In discussing the platform. Dr Persons said:
 "The leading obstacle to bush ness recovery Is the lack of confidence which has arisen from certain causes in an economic organiza- ton based on credit; an organiza- ton inheritlng a mass of private, national and international debts from q period of higher prices, and operating on the motive of individ- ual self-intcrest. The unacceptable visible evidence of this lack of con fidence Is hoarding of money and the flight of capital now from one currency. now from another. Can self-interest be made more enlight- ened. not only as to the immediate direct results. but also as to the in- direct results of individual action. especially hoarding and attempts to get 100 per cent liquid?
 'DeDressions have never lasted forever. If calm judgement and wise action replace hysteria, the present depression will be the earl fer terminated. If you walt for your banker to suggest to you that you withdraw your deposit and buy nnything--g0ods. q house. secur- ities-you will walt until business is we'll advanced on the road to prosperity. and depression is but a memory of six months or a year in the past.
 "We do not advise people 10 he reckless, but to buy what they need and can afford. We do not pretend t0 know whether the prices of commodities or securities have reached lfFeducibIe bottom or not. Even though we know t. ali buys