The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1931-02-14
BUY YOUR CAR
NOW, IS PLEA
OF WILLIAMS
Return of Prosperity Can
Be fastened by Public,
Says Marmon Chief.
AUTO SHOW IS SIGNP0ST
Successful Exposition to Be
Indication of Better
Times.
BY G. NJ. WILLIAMS,


The public this week holds in the
hollow of its hand, so to speak,
an important means Of giving 1881
business and industry a vote Of real
confidence and encouragement. And
this means should fit into everyone's
plans and be real pleasure.
refer to attendance at the auto
mobile show, something which in it
self may seem insignificant, but
which is highly important For a
successful 1881 automobile show
scsSon will be reflected not only in
the automobile industry itself. but
in the attitude and actual opera
rions of scores OF allied industries
and crafts.
Either directly or indirectly, the
motor industry, in its various rami-
fications affords employment, in
times Of normal activity, to about
one out of every ten persons in the
United States.
Moreover, there is another fact as
important as it is astonishing. The
amount of wages paid annually to
RhARlOJCo Va Vic dubOillOIl4C lAANAh0bA y
Ia normal times exceeds the total
gold circulation of the United
States.
Attitude Is Important
AT this time each year, this larg-
est Of American industries puts on
its best necktie and parades its
handiwork before the public. Nor
nally, it is up to the public to take
a vital interest in this suspicious
display; in 1881, it is doubly i'm
portant that this take place.
The eyes of the entire industrial
world are focused on the attitude
of the public toward the new prod
uctS Of the sutomotive industry as
they are exhibited at the automobile
show.
There is every reason to believe
that motor car sales will show
definite revival during the automo-
bile show season. Naturally, no
greater business stimulate could
come about than to have Mr.. and
Mrs. Public go to the motor shows,
pick ont the car OF their choice for
1881, and place their order, either
for Immediate delivery, or for de-
livery when good weather begins i'll
the spring.
In addition to actual attendance
at the shows, therefore, it is i'm
portant to devote thought and con-
sideration to the actual purchase of
car.
Buy Cars Now
Many persons decided in 1880 to
'let the old car do for another
winter" planning to replace it early
in 1881. Some of these will buy at
the shows, others will go to the
shows to make their selections with
the idea of placing their order in
the spring.
The latter course is to be favored
in many instances, but fails to re-
veal in the early and most vital
part of the business year just what
turn business will take in the active
spring months.
Surely, it would serve the purpose
lust as we'll for those who wish to
postpone buying until spring to
place their orders at once for later
delivery.
But to get back to the Importance
of supporting this weeks show.
Record attendance will be sure
sign of interest and real buying in
teptions. These evidences of activ-
ity will be reflected in automobile
manufacturing activity, in turn, will
have it's effect on the steel industry,
the rubber industry. the railroads,
the oil, the textile, the lumber and
the glass trades.
Means More Jobs
More men will be employed. Flu
tllre plans will be expanded upon.
Optimism will return. Purchasing
power will increase. 1t is like the
turning of a wheel, and it must
come naturally and by no force
or persuasion.
After year of statistics, statis-
tics have become rather tireSome.
But here are few figures that are
pertinent to the present situation.
The autometive industry is the larg-
est consumer of products Of the
steel industry, the oil industry, the
rubber industry, the plate glass in
dustry, the nickel and the lead pro-
ducers and the upholstery leather
manufacturers.
Seventeen per cent of the hard
wood lumber produced is use in mo-
tor vehicle production and repair.
Thirty-seven per cent Of the alum
mum production is consumed in
making automobile castings, alloys
and sheets.
Hurry 1t Up
Ten per cent of the domestic cot
ton production is used by auto
motive and allied makers. And so
on down the list
Think what it would mean to
American prosperity to have all
these industries given sudden i'm
petus. Think what it would mean
to the unemployment situation. No
one has a single doubt that this
impetus vii come, but the big need
is to hurry it along.
And Mr.. and Mrs. Public can help
UNNECESSARILY by giving serious
consideration to their new car as
It is displayed in the pleasant at
moshere Of the Automobile show.
AUTO INDUSTRY BUSY