Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-10-06
CITY TAX RATE REDUCTION LOOMS
IN DUE
VALLEY

AAAG IL
THE VALLEY JOINS the nation
today in mourning the death OF
Dwight w. Morrow, senator from
New Jersey.
And former ambassador from
the United States to the Republic
Of Mexico.
We OF this section appreciate with
q peculiar sense Of gratitude the
achievements OF Mr.. row Is
representative in the capital Of the
southern republic.
We OF the border court are to-
day building upon the foundation
he laid.
Today we art enjoying the fruits
OF his labors.
The mutual understanding which
today exists between the citizens
OF these two republics divided by
the waters Of the Rio Grande is
due in large part to the sympathet-
ic understanding which Mr.. Nor
row applied to the duties Of his
office.
The border country mourns the
passing Of q true friend.
N CITRUS MARKET again Is ex-
Banded.
Federal authorities grant per-
mission to Valley shippers to send
out fruit in fabric mesh tgs.
VIII help.
Chain stores want EN- that way.
II they want them that way, who
are we not to sell them that way?
Find out what the buyer wants,
then give 1t TO them.
That principle may be awkward
ly stated, but It's basicly sound.
Keeping in touch with the whim-
steal demands Of the market makes
for sound merchandising.
Same way with spuds.
Had you noticed the smaller
sacks which have been going out
OF the Valley during the past few
seasons.
Think they contained IS pounds.
might be so pounds.
Chain stores again.
Wanted the spuds in smaller
packages.
NO packing and unpacking.
There's the sack, Mrs. Customer,
take it along"
And 1t worked.
SEVERAL TIMES have we men
toned the romance OF history which
permeates every section OF this
Valley.
Today we print a letter ,ceived
by Harbert Davenport from John
r. Box, now OF San Angelo, Tor
merly Of the BOX Ranch near
Brownsville and Port Isabel.
In which Mr.. Box tells OF the
adventures OF his fathe4.
During two wars.
: In and around Brownsville, Padre
Island, BrazoS Island and the old
Point Isabel.
We read lots Of stories.
Perhaps there are times when We
are copy jaded."
But we got a thrill.
A real one.
When we read this letter.
Relating OF times gone by.
Before this Valley country w-s
even considered as an agricultural
center.
Before It was known to but a
few.
And those few the hardy, adj
yenturous sons OF the southwest
whose feet trod lonely paths as
they blazed new trails.
Don't think, you folks from the
north and the east, that this new
country in which We have settled
Is without a background.
II has one. a glorious background,
sfnll Of romance and heroism as
section.
| Jets know more about this VAL
~.
GENTLEMAN WHO offices and
iaborS 10 our right.
RusheS in all excited.
Say, have you tasted this 49,
brand canned grapefruit juice?'
And then We listened TO his raw
ing.
About the canned rapefruit Juice
and other products Of the same
brand.
All OF which are rut out by a
Valley concern.
From Valley products.
Here's the point.
Our friend who offices to the
right has lived in the Valley some
time.
And yet, he did not know these
products of a Valley cannery.
How many more OF US are in the
same boat?
While we arr talking about know
ing our Valley Of the past. let's not
forget to pay attention to our VAL
ley OF the present.
Patronage Of Valley institutions
today will help forge the history
our children will study to~- 'ow.
To Lease Property
SAN BENITO. Oct. 6.-The prop
erty formerly belonging to the !.
@. Adamson Co., produce shippers.
acquired bv tic VALLEY Box and