Evening star., 1931-04-26


person who meets emergencies with
a laugh and faces no problems, be-
cause, as he seems to indicate, there
is nothing in experience that has to
be solved. That Is what this artist
represents in "A Tailor-Made Man"
which is shown at the Palace The
ater.
Some other performer might be
merely playing the part, but Mr.
Haines Is that magnetic gentleman
known in the play as John Paul
Bart. Either as HaineS or Bart ne
is, in the estimation of his admirers.
fully capable of establishing himself
as manager of a big mercantile es-
tablishment, creating a pathway 10
his door for those who adorn polite
society, and revolutionizing the re-
lationS between a company and It's
hundreds Of employees. with speech
to an enthusiastic gathering OF those
who began with belligerent nre IN
their eyes. Those who know Mr..
Haines would be surprised II ne
didn't do just those things.
Through it all runs the HaineS
spirit, which means the foundation
of a good show at the Palace. Dor
othy Jordan. playing opposite Mr..
Haines. acts with her customary
skill and furnishes an essential OF
the plot, while both the featured
members Of the cast have been pro-
vided with good support in the per-
sons of the distinguished Joseph
Cawthorne, Marjorie Rambeau and
Ian Keith. Effective character act
ing is provided by William Austin
and Walter Walker. Others In the
cast are Hedda Hopper, Hale Hamil-
ton, Henry Armetta, Forester Har-
vey, Joan Marsh and Martha
Sleeper.
The stage presentation at the Pal
ace is headed by Chester FrederickS
and Nina Olivette In q musical
sketch entitled Let's Go Collegt-
ate" with witticismS and dancing by
the principals, impressive acrobatic
work by the GalenoS and q turn by
Desio Retter. FrederickS Is guest
master Of ceremonies.
eft Pays TO Advertise"
And Stage Show at Earle.
AN entertaining picture has been
"A screened and produced from
George Cohan's familiar comedy, 1T
Pays to Advertise" and Is to be seen
this week at the Earle Theater, with
an equally amusing and clever
vaudeville show.
The screen production can claim
equal honorS with the original farce
as a laughter provoking entertain
nent, and the picture can truth
fully be said to be just one scream
and shrek Of fun after another"
A story of the idle son OF a mil.
EAk
proach, cajolery and eventually Of
Tended pride. is induced to 'go to
work." Is the peg on which hangs
the tale of 1T Pays to Advertise"
Rodney Martin, after philandertng
and fripoling with actresses and
spending his fathers money, falls in
love with Mary Grayson. He tells
his father he wishes to marry her.
His father. Cyrus Martin. q rich
soap manufacturer, refuses to give
his consent, hoping that 80 doing
viii induce Rodney to become de-
f1ant and 60 to work. His refusal
has the desired effect and Rodney,
with the assistance of Ambrose
Peale, newspaper man out Of Job,
decides to go into the soap busi-
ness" as a rival of his father. He
sells his plane, his automobile and
takes some money on deposit to 60
into business.
Mary Grayson, in a secret agree
ment with Cyrus, goes into business
also with Rodney. Peale induces
Rodney to put his entire capital in
advertising. Herein enter some Of
the most humorous parts Of the pic
ture. A long shot" reveals the
buildings In large city, plastered
and covered with advertisements Of
Number 13" soap; down the side
walks may be seen professions Of
men carrying signs Of Number 13"
soap; from radio shops come the
strains of songs advertising Number
13" soap.
Cyrus Martin, who thinks at ffrst
that his son can never compete with
him in business, and who has been
opposed to spending money on ad-
vertisemeIts. becomes alarmed at
what he considers his sons success.
He offers to buy|out Rodney, and Is
about to close the deal, when a re-
mark from the unsuspecting Mary,
who comes into the office unexpect-
edly, brings the realization that
Rodney has been blufdng. Cyrus
leaves the ONCE and Rodney finds
himself faced with bills for his ad-
vertising campaign and a large tele-
graph order for soap, which he can
not fill, having been so busy ad-
vertisinP he has failed to manu-
factuTP soap.
He turns to his fathers real busi-
ness rival, Adams, to purchase soap
and Adams consents to sell. Rodney,
through advertising. Is working up a
Ia vxylaA
and his father approach him as
buyers. Eventually he sells to his
father, and the happy ending shows
all persons satisfied-Rodney happy
With Mary. and Cyrus, his father,
happy at his sons having proven his
business ability and won over to the
idea of advertising.
The young actor, Norman Foster,
who first appeared in Journeys
End" is well cast In the role of
Rodney. Eugene Palette makes just
the right sort OF indignant, devoted
father, and Carole Lombard Is quiet,
busineSs-like and attractive as Mary,
the clever little secretary.
The cinema version of TT Pays
to Advertise" has been well produced
and the most possible has been made
of the humorous complications which
arise throughout the farce.
An excellent vaudeville bill is
offered In addition to the picture,
and great enthusiasm greeted the
first stage appearance of three young
people from Georgia, Annie. Judy and
Zeke, who, advertising themselves as
the singing Hillbiliies.' bring a
novel and amusing song and dance
number TO the stage. The popularity
Of their number was testified BY
repeated applause from the audience
In addition, the vaudeville offers
an amusing number by Ray and
Harrison, formerly Of Earl CarrolPf
"Vanities"; the AndrensenS, in an
acrobatic dance number and Frank
and Milt Britton and their gang,
consisting of q group Of musica
comedians, burlesquing cleverly, ar
orchestra playing both jazz anc
classics.
An additional screen attraction Il
a short reel I'm which R0hlV Jones