The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1931-03-12
Bismarck's Automobile Show

Announcement is made in this edition of Bismarcks
annual automobile show to be held in the Community
building. Owing to lack OF proper quarters, this city
has been handicapped in previous showings of new motor
cars. Adequate space now has been afforded and in
dicatiors point to . very successful exhibition.
Two days will be devoted to a most interesting display
Of cars and accessories. Attractive booths will line the
walls of the building. It will be a show deserving of the
heartiest support of the public.
Considerable progress has been made In design and
mechanism of the various types of cars and a trip to
the Bismarck show will repay any one interested in
automobiles. One has but to contrast the models Of a
few years ago with those of today to realize the great
strides automotive engineers have made.
The medium priced cars today compare most favorably
with the de luxe models. Features a few years ago found
only in very expensive machines are the routine equip
ment of the cars which meet the general demand for
fast and economical transportation.
Zone lungers' once were the only type Of car that
was available to the great field Of buyers, but today
the skies and the "eight-in-line' are common types
within the reach Of most Americans. That is the great
stride which the industry has made. The dollar today
buys a lot more in the autonotive market than 1t used
to. A trip to the automobile show will convince anyone
of that.
Buyers today ask for more than mere transportation.
They want ease and luxury Of travel and they are get
ting it at a greatly reduced cost. Smoothness, quiet
performance, low fuel consumption are some of the
fundamental advantages Of the automobile Of today. The
designers have long since learned that a car has got
to do more than lust get over the ground" 1t is a
battle now between the "sixes" and the "eights." When
the engineers perfected the "fours" the first real step
toward motor transportation had been made.
The motor vehicle retail business in the United States
has made tremendous strides. Its value to the commun-
iy is too often underestimated. It yields vast pay
rolls. attracts many visitors to the city and renders a
real service to us all. Here are a few figures which will
help visualize the magnitude Of the motor field. There
are more than $4,000 truck dealers in the United States,
a like number Of public garages. Service stations and
repair shops exceed 100000, supply stores 10000 and
gasoline filling stations $4,000. This nation has de-
veloped the motor vehicle business more than any other
country.
Bismarck's automobile show will reflect the greatness
of the industry. The exhibits will show the forward-look-
ing attitude OF the big men behind this business. Prob
ably at no time in the history of the industry could SO
fine a car be purchased at SO low a price as at present.
That it will be a credit to Bismarck and its progress
siwe autonotive dealers goes without saying. Because
it will be the first of the annual motor shows to be held
in the new World War Memorial building, it will be
notable, but the manner Of its presentation and the
faith and confidence of the men behind it will make it
notable also.
Only those having faith in the future of their bust
ness and in the future of the area in which they live
would go to the trouble and expense Of creating such an
exhibition as that which will be offered to residents of
the Missouri Slope area.
There are few things more powerful than pride In
ones achievements and optimism for the future. They
are the guiding lights OF American business, and it is
pleasant to know that Bismarck automobile dealers,
local representatives Of one of the largest industries in
America, have chosen to follow this leadership In prefer
ence to the leadership Of gloom and darkness,
Attendance at the automobile show will add to the
knowledge of every citizen of Bismarck and the Missouri
Slope country. The essence Of the spirit of America
has been incorporated in the beauty, sturdiness and
reliability of the modern motor Car. All Of US could do
worse than to get a breath of it.