Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-02-01
ME National Capital has wit
naeeac fha 1Q01 Automobile

ME National Capital has Wit
messed the 1881 Automobile
Show. Attending crowds,
believed to have set new
record in numbers, have registered
their approval of the latest accom-
plishments of the automotlve in
dustry. At no time before has
such an interesting exhibition OF
motor cars been on display.
The machines Of this year are
testimonials to advancement and
progress. More Improvements for
power, driving ease and safety
have been brought forth this year
than in any previous year. Manu-
facturers have striven to give their
all to make the modern motor al
Turing. Prices have been greatly
reduced. Whether 1881 will see
improved conditions in the auto
mobile world or not, rests with
the public. 1t would appear that
they have already shown a favor
able reaction.
Improvement Later Seen.
Industrialists, with more and
more optimism being exhibited,
are not looking for q rush to bet
ter market conditions. They are
not looking for 1t now, or in the
next three months. But they do
feel that q gradual improvement
will be noted from now on, with q
noticeable increase shown after
the second or third quarter Of the
year.
Recent action of the National
Automobile Chamber of Com
merce, wherein the Manufactur-
erS' Committee Signified its will
ingness to conf1ne all model
changes to the last two months Of
the year, and thus eliminate one
of the great curses OF the auto
mobile industry, was one OF the
important utteranceS of L. A. Mil
Ter, president in the automotive
field, In q special broadcast over q
recent radio hOok-up.
In addition to his discussion of
q set time for model changes in
the closing months OF each year,
Mr.. Miller, who is recognized as
one Of the great leaders of a great
industry, briefly discussed the
economic improvements made by
the industry, as well as other
major issues.
1--WE are mighty proud of our
1881 cars and truckS-all having
more than 100 Improvements max
ing for even greater performance,
beauty, comfort and durability
than ever offered in the past;
higher quality throughout at
greatly reduced priceS.
so much for the new products.
A brief sketch Of the economic i'm
provements made is the automo-
bile Industry MIGHT be interesting,
because such large percentage
of all men and women gainfplly
employed. depend upon this in
duStry.
Unreasonable Production.
'In 1928 there were produced in
the United States and Canada
4,600,0O0 cars and trucks. In 1929,
5,6O0,000, and in 1880, 3,5O0,000. /
consider that a normal average
production should be $500, 900.
The direct cause of the very poor
year in 1880 was the unreasonable
production in 1929. ! say "unrea-
Sonable" adviSedly, because there
was not a retail demand for. that
volume.
Practically all manufacturers
have determined upon policies
that will place operations on a
sounder basis than has ever OBJ
tanned in the past. The old prac-
tice of forced production and
forced selling is a thing of the
past. This will mean greater
sterilization in the industry as a
whole-more uniform employment
throughout the year and the
greatest assurance Of dealer prof
its than can be afforded.
Manufacturer have gone still
further. They offer greater val
ues than ever thought possible.
They offer. most attractive con-
tract terms to their dealers.
Bankers and others not familiar
with manufacturer and dealer
relations as they exist today
should study this phase Of the
auto business and be convinced
Of the fairness shown.
Change in Changes.
Recently manufacturers have
signif1ed their willingness TO con-
fine all model changes tn the last