Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-02-13

IN OUR
VALLEY


Brownsville chapter Of the Red
Cross Is endeavoring TO raise its
quota Of $500 for relief in the
drought stricken areas. Other Val
ley Red Gross chapters are seeking
70 raise the quotas assigned them
by the national organization.
No drive" as such. will be
staged In Brownsville. heads of the
local chapter state. as they are firm
in their belief that the people OF
Brownsville will rally to the sup
port OF the Red Cross In It's effort
TO relieve suffering among our own
fellow countrymen, and that the
quota will be raised easily when the
need is realized.
One local bank has already made
a $50 contribution to the fund. and
every citizen Of the city who desires
70 help along the good work Is re-
quested 10 send or bring the con-
tribution 10 any OF the officials
or the local chapter.
And what holds true in Browns
vile no doubt will hold in other
Valley cities. No intensive drive
should or will be necessary to en-
able Valley Red Cross chapters TO
raise their quotas. We can all help
a little. at least. and can make ID
easier for the chapter officials By
sending In our contribution with
out being solicited.
And while we are on the sub
ject. what this column said re-
Gently, or at least what this column
meant 70 say, was NOT that con-
trihutions Of vegetables in carlotS
were not needed or welcomed BY
the Red Cross, but that so many
Of these carlot shipments Of vege-
tables we're being received as dona-
tons there was small chance OF the
Red Cross coming to the Valley
and buying our surplus vegetables
az any price.
That suggestion about serving
each breakfast customer OF Valley
hotel dining rooms, restaurants and
cafes a free. gratis for nothing half
OF a luscious Valley grapefruit may
perhaps be boosted by this column
without laying ourselves open 10 the
charge OF Interior motives. mas
much as IL is the MONDAY meal AT
which the local emporiums are
favored with our heavy trade.
All visitors 10 the Valley should
become enthusiastic boosters OF VAL
ley grapefruit. Every person Wis
tting the Valley should be COM
PEELED by law 10 eat Valley grape
fruit at least ono a day, for If tsey
form the habit. when they return
70 their northern homes. nothing
but Valley grapefruit will satisfy
that aching void.
Passage Of such sumptusry leris-
lation being a trifle past the realms
OF probability. In Our Valley" be-
lieves that the next best thing
would be TO follow the suggestion
OF yesterdays Herald, and set A
half grapefruit before each break
fast customer with the compliments
OF the management. Few can be
exposed 10 a courtesy like that
without p~artaking. and once the
visitor partakes. right there Is an
other customer for Valley citrus
made.
And the publicity effect-just i'm
agtne how the man from Maine
would 80 back home an tell or this
Valley grapefruit and the people
there are so proud Of their product
that every cafe in the entire c c
ton serves you half a grapefruit
FREE every morning at breakfast
We really are Just a trifle too
modest in our boosting Of the Val
ley'S finest where II will do the
most good. We tell each other
plenty about the glories Of our
golden globules Of lusciousness. but
we seem 70 get afflicted with 4
to~ngue-tied embarrassment when II
comes TO singing aloud to our Wis
iting friends.
And tomorrow night mark the
opening OF the second annual Good
Humor festival of MatamoroS.
Every effort has been made by
civil and military authorities Of the
border city TO make the occasion
Q memorable one. and In Our VAL
ley" is sure their efforts will be
crowned with success.
Possibilities of the event are lin
itleSs, and a hearty cooperation on
the part OF the Valley cities on the
u. s. side OF the border will dc
much TO promote further and more
elaborate Good Humor festivals.
When does Uncommon" wealth
er cas- 70 be uncommon and
become common" is the query
poked at this column by an inquis-
tive subscriber from Encantada.
Had Animated Annie" not moved
TO other parts. that query would
be respectfully referred to that
lady.
Being forced TO rely upon our
selves for the answer. we would
respectfully remind said subscriber
that uncommon weather will
never become common not in a
winter resort. Authority for such
80 N .Lmx