Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-10-16
IN OUR
VALLEY

GO GET A REPUTATION, that's
what they tell ambitious prize
fighters.
That's what they tolc US about
Valley grapefruit when they first
were offered on the markets.
And it would now appear
That Valley grapefruit has done
that very thing.
Has betaken TO Itself q reputa-
ton.
Is making good With the well
known bang.
We hear 1t said
That the demand for our citrus
fruit Is increasing.
We see evidence to support such
q claim.
Have even heard. and from a
source far removed from the rumor
monging class. that Valley grape
fruit Is drawing down a premium
OF from soc to sl.00 per box over
the Florida product.
AS we write there 10 a letter on
our desk.
Handed to US by Geo. White OF
Brownsville.
From a Chicago fruit and vege-
table jobber and shipper.
The first paragraph reads thus
wise:
we are convinced that Texas
citrus fruit. especially grapefruit, is
going TO be very popular on this
market"
Why?
\ Well, the letter goes on to state:
This is inevitable because OF It's
fine eating quality, and its prox-
unity to this territory as compared
with Florida and other producing
sections.
I'VE believe that eventually Flor
ida will 90 more and more to the
eastern markets, and Texas TO the
western and mid-western markets
DO you REALIZE the full i'm
port of the above?
Means one thing, that's certain.
That distributors In the terminal
markets are fighting for valley
grapefruit.
Want TO be on the ground floor.
The wandering child has found
q home.
And there are many who would
make it welcome.
Tell you what
Things ARE looking up.
Signs Of the times are most
pleasing.
II you would be in the swim
nn%ta~ korOuaa An 0nfimlgt.
For pessimists in this Valley are
going to be scareer than hens
teeth pretty soon.
TELL YOU ANOTHER thing.
The optimist is going 10 replace
the booster"
An optimist, as We have stated
before. being n who looks the
facts squarely in the eye, and then
hustles out and makes good.
AS opposed to the booster who
ignores the truth and blatS forth
his crescendo of Pollyannisms.
without regard TO fact.
Perfectly willing to build on a
false foundation.
Just as long as he is building.
His day is done.
In the Valley and In the nation.
Thank heaven for that.
He has done more harm tnan
good.
Has taught us to wort,;ip at the
shrine of false prophets.
Now that he Is down, let's keep
him down.
Or better stu, let's convert him.
FEDERAL BUILDINGS continue
70 .loom." Gas the headline writer's
put IT'D for Valley cities.
BIDS will be opened on Novem-
Der Q In washington for the san
Benito post-office.
Another nice sum. si25,000. TO be
spent by the federal government IN
the Valley.
Pretty soon We will be reading OF
the opening of bids for the McAllen'
the Mission, the Mercedes the Har-
lingen and the Edinburg federal
VALLEY Is one section TO benefit
>Srom the public works program OF
the Hoover administration.
vThanks to the Hon. r. B. Creager,
who secures an ear to listen when
he speaks.
And thanks to the Hon. John
Garner. democratic leader whose
words have weight with republican
leaders.
with thanks also 10 a Valley
which goes after what IT wants
Getting il sometimes.
But always putting up a scrap.
This Is the day Of all days when
one must fight for what one gets.
No fight. no get.
NOT A BIT too soon
To be thinking about the Valley
Fair.
Getting exhibits ready
At least planning those exhibits.
A free gate this year.
Expected to increase the crowds
Which IL will.
And we will all get something
for nothing.
The something being pleasure
and knowledge, which IS some
thing.