The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1931-03-16
Neze1 Ideas
Advanced on
Pe15un1ery
BY JULIAN BLANSHARD,
NEA Service Writer


NEW YORK, March 16.-Every
woman can have charm and
should.
That is the way Mile. Gabrielle
Chanel, famous Partisan dress
maker and perfumer, newly arrived
in America, views this intangible
but priceless quality desired by
women in every country.
There are many kinds of
charm" Mile. Chanel expounded
her theory, part in English, the
rest in French when her ideas came
too fast for her English.
There is the charm Of grace,
the charm of beauty. There is the
charm of a kind heart shining
through ones face, the charm Of
a smile, the charm Of manner. Each
is different.
Yet any one of them can make a
woman charming. Real charm,
think, pre-supposes a lack of ego
tism. 1t is something you can't see.
Something you feel"
Is Charming Example
Mile. Chanel, cheerily dressed in
a Chanel sports suit of geranium
red Chanel jersey, with the little
coat tied in bow Of white pique
at the throat, personified several
kinds of charm as she carefully
considered all questions thrust at
her by innumerable reporters.
She is 81 and looks less, brunette,
small, slender, serious, with deep
set eyes under heavy brows; high
cheek bones and interesting face
structure that would make any
sculptor want to model her.
Her matter -factness was pleas
ant in so attractive and feminine
a person.
Exclusiveness is not a test Of
style, she asserted. New models re-
ally do not become the fashion I'M
less they are adaptable to every
one. The true test of chic in a
woman is whether or not she knows
If she can wear this dress or that.
Each Law TO Herself
Each woman is law unto her
self, in the matter of color combina-
tions, lines and styles. Indeed,
Chanel illustrated this point of in
dividual taste by wearing with her
sports suit in the afternoon a triple
strand costume bracelet, double
strand of pearls and pearl earrings,
and several rings on her fingers, in
cidentally making them all look as
if they were just a part of her
sports suit
In the matter of pertaining, the
inimitable Chanel has definite pref
erences herself. She likes and al
ways uses a compounded odor, some
thing family exotic, fragrant but not
definable.
"Why should women want to smell
like f1owers?" she asked. 81 think
it is perfectly horrible! They aren't
flowers. I love flowers, but I do
not want to smell like rose or a
gardenia. You really should not be
able to define what the delicate
fragrance really isl"
Stresses individuality
individuality is a first requisite
of chic, according to Chanel. She
was the first woman in Paris to bob
her hair! She was the first one to
turn her dressmaking establishment
into one that made the simple
sports things demanded by the post
war period.
Now she is definite in disappearing
Of paiarnas for anything but dinner
at home or lounging. For the dance,
never!
New flowing gowns make women
glamoreus and romantic but they
aren't changing women any, Chanel
insisted.
1.-THE methods of coquettry
changes. But changing costumes
doesn't change it. You must change
women themselves to do that"
From New York Mile. Chanel goes
direct to Hollywood where she will
spend a week in the United Artists
Studios, designing gowns for the
women stars in Samuel Goldwyn's
productions.