The Washington times., 1931-10-06
The Surge to Get on First
G. 6. Or Other Pages
Newspaper Advertising and Publicity Profitable ANY
Form with Some Matters About This Splendid City
california officials hare been UrestLiHg ICith q

Il Form with Some Matters About IhS Spenoo olty
California officials hare been UreStIiHg With
somewhat unusual probemhe confession OF former soE
gt boy in years. that he fiendishy murdered gf ASs
April only to be followed by statement that tne confession
was Joke II just wanted to get myself on the front
in that you find human surge that is at work IN AmsCan
Of all classes from noted statesmen to gangsters
"The front page" is the 1Oay it is described, yet
is supposed to catch the eye first of ALL but every page Of
good newspaper like The Times read the back pages with
much interest the first So the craving for notoey
and advertising generally satisfied with almost any page
Of a newspaper read by thousands OF people. 8:
=, This National Citv sends out more interesting
fronpag stuff than any other city in the world TO begin
with every word utterance smile or grmace OF President
M quickly the wires takes precedence in American
newspapers most other things recorded by assoc
tons and special correspondents And then Cabinet
officers Senator's and Representatives with their statements
or speeches.
An immense percentage of these national states
men not at all to good publicity In truth the
nations politicians and statesmen would not get far they
remained in the background failed to say or do things
attract attention Of voters Some statesmen get 50
hungry for this kind Of publicity they become offended
Il their newspaper friends neglect them too long
Next to politicians and Statesmen, those wJtO reap
the greatest benefits from newspaper publicity the
the bright lights of baseball football tennis prize fighting
and other athletics It is the upon which they feed and
thrive OF there thousands of others in business
social and professional life who like this pabuum reach for
10 ENe BUSINESS man DnO 6OeS not 0GUCrtLSe or
fails to do in adequate there valuable
lesson The great and the insignificant and
the unmpOrant in nfes affairs NEVER bother about bill
board circuarletter publicity Their craving for the
public centered in the daily press which they know
before all classes Of people all the tm and constitutes the
real spotlight Of the world. -..
The air pollution of the fourteen largest cities of
Che country is being surveyed by the United States Public
pulmonary and respiratory diseases and the public health
ut
aDuon OF various gases that add their dangers to health
II 10 unanimously agreed among health author
tiles and scientists that Washington much eer smoke
pollution than any other large American city This is be-
other city Of similar size most Of them using electricity
Of soft coal Naturally the of black smoke released
here s comparatively small.
Despite the freedom from smoke, however, there
sufficient smudge in the daren public and private
buildings and the office of Public Buildings and Parks here
pays out huge sum annually in cleaning buildings that
.GSuua % SMOKE M and dirt The expenditures for this purpose
Owners OF private properties also must keep their buildings
clean, at considerable cost.
Pollution in all cities has been increased bv the
automobile Despite laws against automobiles emitting
onoxde in unusual quantities. there constant viola
on In closed place the gas running auto engine
= Just about the most dangerous known to It has
killed thousands Of people and becoming fashionable to
use this method for suicides. ..... ....0 0....
Prominent Washington people the other dan er
tOed the splendid work of the Florence Cttenden Home in
caring for unfortunate mothers and their babies and every
citizen Of this community who knows of the institutions work
wl join in the praise No welfare organization of the Dis
ct more entitled to full and cheerful support than this
haven for single girls who face the ordeas of mother
hood and disgrace.
No trial in life is uUOrse than this unlimited oEoOr,
TO young girls who have misplaced their confidence in men
Io them and their families the Crtenden shuts out
m sneers and hrusts Of those who not realize the full
meaning Of ALL the SORROWS heartace and disappont
ments Behind the doors of this institution young mothers
snd their babies are cared for in humane manner -.
The best part is that the shelter is cjiefLv for
the little coming their lives The institution is liberal
70 inmates without sympathetic welltodo relatives
although parents or relatives of Of the young mothers
pay what they can toward the costs Of medical attention
housing, food and clothing -
Girts NTH money also may use this Home and
p their way but most Of these go private institutions
away from having advantage in removing them
selves long distances from the critical biting world that
ceases to stir scandal and forgves long as memories
are fresh and backed with activities of the tongue