The Bismarck tribune., 1931-11-28
STORES HERE READY
FOR ANNUAL SALES
With LARGE STOCKS
Retail Men Point Out That
Prices Are Lower Now Than
in Last IS Years
BUYER IS MORE PRACTICAL
Business Firms Offered New
Light Systems to Pep Up
Holiday Selling
BUYER IS MORE PRACTICAL

With prices lower than they have
been for Is years, Bismarck mer-
chants are looking forward with op-
tinlism to the annual Christmas sales
rush.
Christmas buying already has be-
gun in most lines of business and an
acceleration in purchases is expected
in the near future. Stores were
crowded with shoppers Saturday.
Merchants in all lines of retail busi-
ness are prepared for the rush, all OF
them having stocked their shelves and
counters with complete lines Of new
goods to give purchasers greater
choice at lower costs.
Buyers More Practical
Local business men generally be-
1ieve that more staple goods will be
bought this year for Christmas gifts
than in any recent year. They base
their contention upon the fact that
buyers this year, with economy in
mind, have been buying the most
practical goods as far as possible.
Department stores, however, are
we'll stocked with toys, expecting the
toy sale to be as great as ever this
year. christmas would not be
Christmas without toys" w. S. Ayers.
of the A. w. Lucas company. said
Saturday morning. land parents gen.
orally will see that their children are
well provided for in this line"
A few representative business men
were interviewed Saturday morning
by The Tribune, and their views on
Christmas business are believed to be
representative of the entire retail
business structure Of the city,
Grocery Rush Is Late
Grocers do not expect rush of
Christmas selling until few days be-
fore the holiday, E. A. Brown, Of
Brown and Tiedman, said. He based
his opinion on experiences in past
years.
1--WE will be ready for buyers when
the rush does come. however" he said.
1--WE will be able to offer patrons a
wider line of goods at better prices.
Prices have dropped more in the
high-priced lines Of goods than in the
ordinary lines"
Reiterating the fact that prices are
lower now than In many years, A. w.
Cussner, of GuSSner'S, said that now
is the time to buy" Buyers can prof
it most by stocking up now with goods
when the prices are so favorable, he
said.
Suggesting gifts which might be at
tractiye, Ayers pointed out that the
Lucas company has a better line of
hosiery and lingerie than ever before
"Our gift shop" he said, "has an ap-
propriate gift for every gift purpose. y
The department store has an en-
tire new line of toys and dolls for
children's gifts and buyers may find
attractive gifts among gloves. bags OF
various descriptions, costume jeWelry
scarfs, ready-to-wear, millinery. shoes
silks, wash goods, and domestic ar
ticles.
He pointed out that goods this year
are in greater volume. of wider var
iety, of better quality, and lower price
The Lucas company. as usual. Will
conduct it's service in helping shoppers
mail their Christmas gifts.
Set November Record
B. o. Refvem, manager Of the J. G
Penney company. said his store never
before had such large stock anc
that never before has the stock beer
of such wide choice, such high quail
ity, and so popularity priced. Declar-
ing that the store enjoyed its great.
est November business last month
since it's establishment here. Refven
said he hoped the store would set
new Christmas sales record also.
A. H. Mas, manager of the Mont
gomery Ward company store here. il
another merchant who is optimistic
over the coming Christmas sales sea-
son. He said he can see no reason
why the holiday sales should not bt
as satisfactory as in former years.
He agreed with Ayers and Refven
in all Of their statements and sale
that his store was "bubbling over witt
merchandise on its shelves and on it
counters" He said the Ward clerk
(Continued on page three)