Milford chronicle., 1931-08-07
WILMINGTON STORES TO
HAVE DOLLAR DAY

More than one hundred of Will
mington's leading retail establish
ments will participate in the Official
Fall Dollar Day, to be held in that
city, Wednesday, August IL, 1881,
under the auspices of the Mercantile
Section of the Chamber of Com
merce, it was announced today by
that organization.
This event is the 36th semi-annual
Dollar Day to be sponsored by the
Chamber of Commerce in Whining
ton. The Mercantile Section of the
Chamber of Commerce and it's COM
mittees have been working for
months preparing to make this Dol
lar Day the greatest ever conducted
in the city.
Special effort has been made to
encourage shoppers to visit Will
mington, August IL, and share in
the great bargain festival"
Emphasis is being laid by the
Mercantile Section on the fact that
only the stores displaying uniform
window cards and price tickets of
NAObA1CbANO COAOl anu OCclA lAE3 JAAC VI
fetal emblem of the Chamber of
Commerce, are officially participat-
ing in the event. Other stores, how
ever, are unofficially observing the
day.
1t is pointed out that bargains will
not be limited to dollar items. Others
of higher price, due to the value or
nature of the merchandise as repre-
sented in every line of the retail
business, are prOportionately reduc-
ed in price on Dollar Day.
Explaining the purpose of Will
mington's Official Dollar Day, Geo.
C. Kaehn, Chairman of the Cooper
ative Sales Committee, says:
Dollar Days in Wilmington have
become permanent institution, ar
ranged solely for the purpose of Of
fering our local merchants an op-
portunity to demonstrate to the
shoppers that Wilmington's shop
ping and merchandising facilities
are thoroughly capable of giving
prompt and courteous service and
honest values in merchandise of eV-
cry description. To gain this op-
portunity to meet personally the
shoppers of our rural trade area, the |
merchant members of the Chamber
of Commerce designate twice each |
year dates ON which the Official Dol
lar Days are held, and offer their |
regular stocks of seasonable mer-
chandise at greatly reduced prices,
which mean material savings to the |
So great have been the crowds of
shoppers which throng Wilmington's
stores ON Official Dollar Days in the
past that practically every store has
been compelled to increase it's sales
'orce to give proper assistance to
Realizing that thousands of auto
mobile parties of shoppers from
learby and distant rural sections
Will visit Wilmington for the event,
he Mercantile Section has arrang-
ID with the Bureau of Police, De-
,artment of Public Safety, of the
City of Wilmington, for special
privileges for visiting shop
,ers. A Courtesy Parking Coupon"
will appear in the copies of the
Wilmington Shopping Guide"
which will be distributed during the
7eek before Dollar Day. Visitors are !
rged to clip the coupon and paste ]
. upon their windshields. This will ;
insure that they are extended every
ourtesy and aid while in the city. |
Chairman Arthur N. Kuschan, OF !
he Mercantile Section, comments on l
ne event by offering the following {
tatement: Nothing has been left
ndone, either by the Section as an s
rganization or by the member-mer- S
hants officially participating. The I
vent has been given wider publicity I
ian ever before. Special parking I
rivileges have been arranged for v
IL visitors from the rural sections, i
nd extra sales forces are being I
nployed by participating mer- a
lants to give attentive service to h
Ie patrons. The stage is complete il
set. 1t is the desire of every off t
al store to assure the shopping ii
lblic that insurpassable values =
i'll be found in more than one hun !;
ed Official Dollar Day stores in tt
ilmington on Dollar Day." s