Imperial Valley press., 1931-10-10
Continued from page u

prietors. managers and clerks re-
ceived hundreds of visitors and dis
tributed favorS and souvenirs of the
occasion.
Orchestras played in various
stores and refreshments were served
in many instances.
Special displays of merchandise
were arranged to give the public an
idea of what is to be found in FL
Centro. Clerks were present to
show the goods and demonstrate ia
cilities and conveniences.
Dance Enjoyed
The opening celebration was not
confined to the downtown section
alone but was participated in by
suburban dealers and city limits
merchants, thus making the event
one of community wide interest and
Importance.
The evenings entertainment
closed with a big free dance
given by merchants in the Medico-
Dental building at Fifth and Main
streets. Orchestral music was pro-
vided for the hundreds of dancers
who availed themselves of the op-
portunity to trip the light fantastic
in the new building
Something should be said in ap-
probation of the general public for
turning out by the hundreds to view
the parade, the windows and the
store interiors. The public backed
the town with as fine a brand of
cooperation as did the chamber
merchants and manufacturers
Without enthusiastic spectators the
fall opening celebration would not
have been the outstanding success
it proved to be.
Tonight the celebration will be
continued and all merchants are
giving special prizes. Receptions at
places of business will be continued
throughout the evening hours.
Thanks Expressed
President r. B. Whitelaw, of the
Ell Centro Chamber OF Commerce,
has asked the Press to convey to
the participants in the industrial
parade. the thanks of the chamber
for their cooperation in making this
initial event Of the celebration a
success. Particularly said White
law, I'VE wish to thank Captain Os-
walt and the members of the motor
tarffic squad, Chief McCaslin and
officers of El Centro who so splen-
Cidly handled the traffic situation
so that with several hundred cars
in the parade in on the streets not
even the slightest accident occurred
TO mar the festive occasion"
Many and varied were some of
the entrants in the parade. One
lumber company entered a truck
carrying an enormous board, fol-
lowed by carload of lumber, carry
ing out the board or a carload
slogan. The Valley Lumber Com
pany, which statistics would indi-
cate as the oldest business house in
FL Centro, with commendable thrift
had saved its first automobile anc
proudly exhibited it last night. One
organization. instead of using G
truck, entered a complete motor
driven concrete mixing machine.
trailer containing a tiny, electrically
lighted house, entered by a loca
contractor, brought cheers from the
children along the street and little
girl ironing industriously with min
iature board and iron carried out
the slogan interested service.
Everything for your building wa;
carried out by truck actually load
ed with everything" and a weld
ing machine made a unique exhibit
Perhaps the most carefully planned
exhibition was the float prepared
by Mrs. Wooda Blesy. which showed
number of tiny dancing pupils
in costume amid a colorful anc
decorative setting and the ambu,
lance also filled with little girls il
Red Cross costumes attraced much
Red Cross costumes attracted much
attention. Holts Electric Shop fur.
nished the lighting for the Blesy
float.
Practically every business house
in the city was represented in the
parade from the enormous Deser'
Express truck, to bicycle rider VIII