Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-07-09
VALLEY PORT
OPENS MART
OVER EUROPE
Overproduction Fear
In Valley Is
Croundless'
CBy staff Correspondent


MISSION. July e.-Instead oil
fearing overproduction. Valley
growers should plant more grape
fruit. In the opinion OF Z. NJ. Brog-
den OF Los Angeles. vice president
OF the Bordex Co, whose process
is used to treat thousands Of boxes
OF Valley fruit annually.
Mr.. Brogden made hts first visit
to the Valley this year and was sur
prised at the character Of the devel-
opment IN inis section.
Markets Available
He predicted that with the open
ing OF a Valley port, that a tremen-
dous export market would be mace
available for Valley grapefruit.
Exports OF citrus fruits from p
United States to Europe increased
100 per cent last year without being
pushed, ne pointed out, n future
wears will see q tremendous increase
in the amount Of citrus fuits on
sumed in England ana on the con-
tinent.
Fnrlishmen naturally like the
tang of grapefruit and are taking to
II kespidly. he pointed out, and the
E2ropean continent also offers a Dig
field for sales.
He advised the Valley to do as the
growers of Florida were doing. and
that is to haul fruit TO shipside IN
field boxes 10 be stored until ready
To sail. IL will be only a few miles
to a Valley port and convenient Tor
trucks 10 reach, he pointed out.
Hundreds Of cars Of fruit were ex-
ported through Tampa last season
In this manner. he said.
Cheaper Freight
MIR. Brogden said that fruit prob
ahlv could be delivered 70 Europe
more cheaply by water ahan 10 points
in the interior Of the United states
by rail.
was a guest OF Ted Melden, secre-
tary OF the Texas Citrus rrulI
Growers Exchange which uses MS
company's process 70 destroy decay
organisms and prevent shrinking
and whitening.
There now are over $50 plants
using the Brogdex system n the
number is expected to increase 70
about 200 towards the latter part OF
the season. These plants will handle
about $4,000 cars Of citrus fruits
duri.z the approaching season ana
several thousand cars Of apples
There are two steps IN Brogdex-
ing fruit. One is the destruction o.
decay causing organisms and tne
other is the prevention OF shrink
age and whitening. Fruit emerges
from the Brogdexing machinery
WITH a highly polished surface pro-
duced by means Of a wax fog treat
ment which seals all of the pores
and helps prevent shrinkage ana
whitening.
Retains Flavor
Fruit which has received the
Prordex treatment retains It's
fresh appearance longer than otner
fruit Of equal grade and quality ana
a therefore superior for display
and is far more attractive
~ the buver. II also retains its ma
tural flavor longer than untreated
fruit and can be kept on hand with
a minimum loss from decay ana
whitening.
Mr.. Brogden told how the pro-
cess received its unique name. IN
mathematical formulas. x always
represents the unknown quantity. ne
said. While the process was IN me
process OF development. Mr.. Brog-
den substituted the *" for the last
letter in his name. indicative Of me
unknown quantity II was az tna1
time. over a million dollars mas
heen spent on the process until II IS
faf,from an unknown quantity at
the krresent time. Mr.. Brogden SAID
and{no only dealers, but consumers
are asking for Brogdexed fruit.
Mr.. Brogden expects 70 return ior
another visit in the winter.