Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-08-20
FARM BOARD
CHIEF TELLS
COOP PLAN
Valley Organizat o n
Names Officers Of
Association


HARLINGEN, Aug. 2o.-Newly
elected officers Of the Valley Veg
etable Cooperative Assn were au-
thorized at a meeting Of the board
OF directors at the Madison hotel
Wednesday night TO proceed with
plans for utilization with the Ma
tional Fruit and Vegetable Ex-
change sponsored by the Federal
Farm Board for marketing COM
modities offered by grower-oYned
co-opS.
It has been the thought Of the
organizers from the beginning 10
conform with all requirements OF
the Capper-Volstead and Agricul-
tural Marketing Acts in order 10
be eligible for fedesal aid and
probably TO affiliate with the ma
tional sales set-up fathered by the
Farm Board.
Officials Named
Members OF the official family
were named at the initial meeting
OF the new board of directors elect
ed last week. George b. Warren OF
yRio Hondo, chairman OF the or
kganization campaign and active in
the affairs OF the Texas Farm Blu
reau Federation which was inter-
ested in formation or the Valley
coop, was elected president.
Others chosen to office included
l.. E. Whitaker Of Weslaco, vice
president; and l.. @. Andrews OF
Weslaco, secretary-treaSurer.
An executive committee COM
posed of o. NJ. Kenyon Of Edin-
burg. II. Z. B~allenger of San Benito
and Mr.. Whitaker with the presi-
dent as ex-officio member, also
was elected.
". H. Allen, organization expert
for the Farm Board, spoke on the
national sales organization.
The national organization would
have full responsibility for the sale
OF ali commodities turned over to
1t, Allen said. He explained that
the exchange had two methods Of
operation, N a terminal sales or
ganization and the other a ship
ping point sales organization. He
said that either or both methods
might be employed in the sale Of
Valley vegetables. In the event the
latter method Is employed the ex-
change would send a shipping point
sales manager TO the Valley.
The exchange will have connec-
tons in all principal markets, di-
rectors were told. II viii deal
directly with larger retailers and
buyers OF fruits and vegetables.
The greater the volume OF COM
modities handled the greater the
bargaining power OF the exchange
and the lower the cost OF handling
each carlot will be, Allen stated.
Buyers Friendly
You arc not going to meet with
organized opposition" he said.
Mos Of the larger buyers are
kriendly to the exchange because
offers them an opportunity for
buying the year around from a
reliable. steady source
. The exchange contract requires
that affiliated co-ops turn over
commodities TO it. 1t also requires
member organizations to take out
stock, amounting 70 about $50 a
car. in the national exchange. How
payments on the stock are to be
made remains to be worked out by
the directors OF the national eX-
change on which the Valley coop
will be represented. Allen said that
the smaller co-ops would have a
strong voice in the policies Of the
exchange.
Merchandising loans have been
provided for in the board program
and Allen believes that with sound
MANAGEMENT the farm board would
be sympathetic TO the associations
application. such loans TO be con-
sistent with market values.
Allen described how the exchange
had been organized after a series
of missionaries had been sent to
hundreds Of co-ops asking whether
they would be interested in the set
ting I'D OF a national sales or
~ganization. The Farm Boarl, he
said, will do everything II can to
help the national exchange and its
affiliated co-ops.
win Not Merchandise
He assured them the exchange
would not merchandise, that is, buy
commodities for resale. 1t will
onl- sell for the co-ops. he said.
To do anything else would be using
the growers money for specializing,
he asserted.
At first the group here was call
ed to order as incorporates OF the
Valley coop. AS such they ac-
cepted the charter granted he
state OF Texas this week.
AThen they resolved themselves
80 a meeting Of members in which
Capacity they adopted the bylaws
and ratified action or the meeting
held Friday here az which cleo
ton OF directors was ratified.
Again they adjourned and then
they resolved themselves into a
meeting OF directors, electing Off
GERS and completing the transac-
ton Of various business as already
set forth.
Directors OF the coop other than
the officers and members of the
executive committee are: j. II.
Merrill. San Carlos; c. NJ. McNal-
lie, Pharr. San Juan and Alamo;
w. w. Withers. McAllen and Mis-
sion: j. w. BurtlesS, La Feria: and
u A napsav Panuarvirfa