Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-08-20
FARM BOARD
Chief TELLS
COOP PLAN
Valley Organizati o n
Names Officers Of
Association

HARLINGEN, Aug. 20.-Newly
elected officers OF the Valley Veg
etable Cooperative Assn were au-
thorized at a meeting Of the board
Of directors at the Madison hotel
wednesday night to proceed with
plans for affiliation with the Ma
tional Fruit and Vegetable Ex-
change sponsored by the Federal
Farm Board for marketing COM
modities offered by grower-oyned
co-ops.
1t has been the thought OF the
organizers from the beginning 10
conform with all requirements OF
the Capper-Volstead and Agricul-
tural Marketing Acts in order 70
be eligible for federal aid and
probably to affiliate with the ma
tional sales set-up fathered by the
Farm Board.
Officials Named
Members Of the official family
were named at the initial meeting
of the new board of directors elect
ed last week. George 3. Warren OF
Rio Hondo, chairman Of the or
ganization campaign and active in
the affairs OF the Texas Farm Blu
reau Federation which was inter-
ested in formation Of the Valley
coop. was elected president.
Others chosen 10 office included
L. z. Whitaker OF Weslaco. vice
president; and l.. c.. Andrews Of
Weslaco, secretary-treasurer.
An executive committee COM
posed Of 0. M. Kenyon Of Edin-
burg, H. E. Ballenger OF San Benito
and Mr.. Whitaker with the presi-
dent as ex-officio member, also
was elected.
N. II. Allen. organization expert
for the Farm Board. spoke on the
national sales organization.
The national organization would
have full responsibility for the sale
OF all commodities turned over to
IL, Allen said. He explained that
the exchange had two methods OF
operation. orfe a terminal sales or
ganization and the other a ship
ping point sales organization. He
said that either or both methods
might be employed in the sale of
Valley vegetables. In the event the
latter method Is employed the ex-
change would send a shipping point
sales manager to the Valley.
The exchange will have connec-
tions IN all principal markets. di-
rectors were told. II will deal
directly with larger retailers and
buyers OF fruits and vegetables.
The greater the volume OF COM
modities handled the greater the
bargaining power Of the exchange
and the lower the cost OF handling
each carlot will be, Allen stated.
Buyers Friendly
you are not going 10 meet with
organized opposition he said.
Most Of the larger buyers are
friendly TO the exchange because
ID offers them an opportunity for
buying the year around from a
reliable, steady source
The exchange contract requires
that affiliated co-opS turn over
commodities to IL. II also requires
member organizations TO take out
stock. amounting 70 about $50 a
car. in the national exchange. How
payments on the stock are to be
made remains TO be worked out by
the directors or the national ex-
change on which the Valley coop
will be represented. Allen said that
the smaller co-ops would have a
strong voice In the policies Of the
exchange.
Merchandising loans have been
provided for IN the board program
and Allen believes that with sound
management the farm board would
be sympathetic TO the associations
application. such loans TO be con-
Sistent with market values.
Allen described how the exchange
Continued on page 81