Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-06-17

remedy for unemployment that Govern.
ment viii seek the remedy and find 1t
when ne spoke last night before thu
convention.
III business does not realize that thii
problem belongs primarily to 1t, u
business does not have or acquire thu
craftsmanship within itself to find thu
remedy, then the Government, who's
ultimate objective Is to care for its citi.
Gems, viii seek the remedy and find 1t.
He advised business that II It want,
to be free from governmental interfer.
ence its duty is to develop q high
order Of self-gOvernmen and industrial
craftsmanship.
"Cease Tariff Efforts"
"If business complains of too much
Government In business, then 1t should
cease Its own efforts to put Government
In business through excessive tariffs "
the powerful and subsidies to the prtvi-
legged few. 1t should stop looking "a
Government TO police IL and gubsidiZe Ii
aid to cure the Ills Of its own making "
The Federal Government, he said. has
erected tariff wall 50 high 1t destroys
American export trade at the time when
American business needs 1t most and
has brought reprisals from foreign coun-
VI ACS WAODC VI uGC VIC AbCCA &b0 WAEOo~
good viii and friendship we ought TO
have.
I'VE cannot long have disaster and
unemployment when we have an excess
Of production and Of real wealth." he
said. THE American people are still
sound and true, in heart and spirit"
Analysing the changes that have
come about in the economic situation.
Gov. Richie said that we have come
to recognize that corporate business has
not only the right to exist, but 1t has as
much right to grow big rs to stay little,
provided 1t engages In no practices un-
fair to others and leaves the door Of
opportunity open to all. The problem
today Is to give stability and security TO
our economic system" he said.
Economists scanning the economic
horizon told the federation yesssfdaJ
Of their optimistic views Of the future
Country Faces Facts"
DR.. Lewis H. Haney, director Of the
Bureau of Business Research OF New
York University, said that the coun.
try has ceased TO listen to bunk about
business and Is now ct last facing the
facts"
More than $500 men and women oil
the advertising fraternity are present
approximately 800 Of them from otheI
cities. The attendance is three times
that Of last year. The increase was
attributed. In part, to the interest
stimulated by business conditions.
! Newspaper executives, some OF whom
have been apprehensive over the effect
OF radio advertising on the use Of news
papers as an advertising medium. were
told by Bruce Barton. chairman OF
Batten. Barton, Durstine 81 Osborn
Inc, that radio, television and similar
devices cannot supplant the printed
word because of fundamental reasons
that lie in human nature itself"
Cites Statistics.
Barton cited the fact that psychol.
ogists say men and women receive but
20 per cent Of their impressions BY
ear; that 80 per cent travel TO the
brain through the eye.
Irving M. Peteur. Chicago, president
OF the Public Utilities Advertising Asso-
ciation said public utilities will be
urged to maintain and, IL possible, in
crease advertising in daily newspapers.
The group meetings dealt also with
agriculture. Charles e. Murphy, pub
Usher of the Minneapolis Tribune, urged
business to help agriculture get back
on its feet by forming q national coun-
Gil Of 100 business executives to put
agriculture on a sound business basis
by giving the farmer real intelligent
business leadership.