Imperial Valley press., 1931-02-04


attention more than anything else
to the farm production of Impe-
rial Valley; is cantaloupes and
lettuce. its grapefruit and grains.
its livestock and its dairy products.
Realizing the paramount impor-
tance 10 this community of these
products, the El Centre Chamber
OF Commerce has committed itself
TO a program OF assistance to the
agriculturahst, to the seeking of
wider markets for Imperial Valleys
commodities, and especially to the
increased use Of our own dairy pro-
ducts in this country and through
out the state. With this objective
the chambers board OF directors. at
a recent meeting. obligated them
selves to make the increased use of
our milk, cream, butter and other
dairy products the major project
of the year 1881. and the directors
have definitely pledged themselves
to a campaign for the increased use
CT our own dairy products here, and
to a search for expanded markets
for these dairy products outside.
The consensus of opinion is that
Imperial Valleys greatest growth
and development is 10 come through
the increased production Of live
stock and particularly dairy ami
mails. From early days Imperial
Valley has been a large producer of
butter and now coastal markets
seem to be opening up for Imperial
Valleys cream and sweet milk.
1t is realized that with our per-
petually green fields and our u
months growing season Imperial
Valley can produce dairy products
as can no other community. More
than 100000 acres of our best land
are now in alfalfa. Imperial Valley
Is the largest alfalfa producing
county IN the state. One acre out of
every five acres of alfalfa in Cali
fornia lies in Imperial Valley
With the idea of further develop
ment. the FL Centro Chamber of
Commerce, through its board of di-
rectors, is definitely committed to
a policy during 1881 of increasing
the use OF Imperial Valleys own
products within this county. IN
credible as it may seem, III the year
1929 Imperial Valley used 10000
pounds of butter substitutes. The
justification then was the relative
ly great difference in the price, but
now with prime creamery butter at
SOC and 35c per pound, there ap-
pears to be no excuse of the sale
or use of single pound of butter
The chamber of commerce di-
rectors are engaging in an aggres-
Sive campaign for increasing the
use of our own pure butter TO the
exclusion OF the foreign imported
substitutes.
The chamber is seeking the CO.
operation of the other commercial
bodies in Imperial Valley with the
view to making this campaign
county wide, if not statewide in
its scope. Strong committees will
be formed to cover every geogra-
phical section of the county and to
for lectures, radio talks,
and newspaper articles on the uses
OF our butter, milk and cream. Dol
lars derived through the sale of our
dairy products circulate more gen.
erously than money derived from
almost any of our other sources,
and it is felt as never before that
the dairymen is the mainstay of
Valley. With coast markets
awaiting our milk and cream, we
have an incentive to enlarge and eX-
pand our dairy production.
Inspection Severe
The first duty OF the chamber
of commerce, it is felt, is to in
crease the use of our dairy pro-
ducts in our own locality. Although
the cities of Imperial Valley have
the finest and the cleaneSt and
purest milk supply, maintained un-
der an inspection more severe than
that of eastern cities such as Chi
cago and Milwaukee, the per capi-
ia consumption of our milk in I'M
perial Valley is less than normal.
An objective of the Ell Centro
Chamber will be to have our peo-
PIE use more of our own fine pure
local milk and an intensive drive
will Immediately commence to
achieve this object. Doctors, nurses, |
will speak before |
clubs, societies, in the schools and
the radio. Trained writer's on dairy |
subjects will pen articles, stressing
the value of milk as the one ideal |
food Every publicity source will !
be utilized in this campaign, in |
the interest of the health of our