Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-11-15
. INCE radio broadcasting is
- no longer a novelty, and,

n
- no longer a novelty, and,
~ with the passing Of many
pioneer phases, the audience
is becoming more discriminating.
Today the listeners enjoy the
pianisSimoS and crescendoS Of
classical music. And they are
clamoring for new and individual
istic programs, both musical and
dramatic.
Four NBC executives who daily
have their fingers On programs
william s.. Rainey, production
manager; Keith Mcleod, music
supervisor; William Burke Miller,
in charge of special events broad
casts, and Burke Boyce, continuity
editor-are ready to meet new
contingencies. They attempt to
anticipate the new demands and
wishes Of the listeners.
"Our dramatic presentations
will be larger and of a greater
variety In 1882" said Rainey. 1--WE
are to combine our radio tech
nique with knowledge of the legi-
innate stage. We will see more
acting as on a stage, not just the
reading of lines. This will give
more atmosphere and f1nesse.
Costumes will be in more general
use, for they lend atmosphere and
inspire actors, too.
I'm the past we have SenSed the
need Of making dramatists mike
conscious Now we must make
them mike unconscious so to
speak, and the unseen audience
conscious. Actors were at first
prone to project their acting, as
for the back row Of a theater
This has been a handicap; the
conversational, intimate tone Of
q small circle Is more in keeping.
with our improved facilities In
radio technique one may reason
ably expect more famous stars OF
the stage and screen to appear
before the microphone. Many of
the notable stars Of the music
world have appeared before the
make; in fact, there are few who
"The musical programs have
covered a wider scope than micro
phone drama. Now we must pro-
duce a wider variety Of plays with
q larger number of stars"
Mcleod says that a distinctive
type of music is demanded. eve
must get away from all hackneyed
programs" he said, land secure
many unusual Recommendations.
During the last six months Of 1880
Jazz music predominated. There
Is a change in taste that Is quite
apparent and salon music will
probably be more popular in 1882"
~CTATION breaks"-which is
| - radio studio parlance for the
15-minute Interruptions required
for the announcement Of station
call letters-are to be made at
wider intervals, beginning prob
ably February /, 1882.
An order requiring call letters
at 80 rather than IS minute in
tervalS will be one of the i'm
portant changes In rules and reg
ulations that will be promulgated
by the Federal Radio Commission
before the end Of this year. The
new set Of orders, compiled by
the legal, engineering and secre-
tarial STATS of the commission
and now being codif1ed by the
commission itself, will superSede
all Of the 119 orders that have
been issued since the regulatory
body came into existence about
four years ago.
TO be published in q volume Of
200 pages, the new rules govern
ing the conduct Of radio by pr1-
vate enterprise will cover every
field of radio communications, in.
GLIDING the transoceanic long and
short waves, domestic radio-teleg-
raphy, aircraft radio, television
and all other services, in addition
to broadcasting.
On representations made by
the broadcasters, particularly the
networks, the commission Is eX-
pected to grant considerable
more 1eeway In the matter Of call
letter announcements than has
heretofore prevailed. While this
may not be popular with DIX, or
Misunderstanding fans, 1t will aid
studio work considerably. The
broadcasterS have been complain
ing that station breaks" every 10
minutes often interrupt the con-.
tinuity Of dramatic or musical