Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-10-22
JAPANESE REJECT COUNCIL PLA
IN OUR
VALLEY

OUR YOUNG FOLK are interest
ed In the Valley
Even II temporarily their interests
are elsewhere. they still are interest
ed.
The mornings mail brings us a
letter from Bob O'Bryan, Valley
student at the University OF Texas.
Who wants to see the Valley get
all Of the worthwhile publicity it
can.
Says he sees truckload after
trucgload Of Valley grapefruit pass
ing through Austin.
And thinks that the shippers Of
that fruit are missing a good bet.
By not having the sides Of the
fruit trucks decorated.
With banners telling the world that
the truck is loaded with grapefruit
from the Valley of the Lower Rio
Grande.
Suggests this wording-"Texas
Grapefruit from the Heart Of the
Rio Grande Valley"
SAYS the cost would be trivial but
the gain would be tremendous"
\ Believe Bob has an idea worthy
of thought and consideration.
. Every little bit helps.
All advertising is good, some be-
ing better than others. but stu all
means are good.
Tobacco companies do not hest
tate to use the sides OF express de-
livery trucks TO advertise theT
Whv should the Valley hesitate 70
xrnnlement other advertising
methods by the use OF the SIDES Of
trucks?
AND HERE'S ANOTHER letter.
From a Valley oldtimer. TINS
time.
Who says It is not for publica-
So we won't publish It.
Except TO tell you what ne saiu'
without using his name, 49,.
He approves our SUGGESTION ia
the Valley should become 'chHa'e
conscious" .,or-ran-
says it is all a matte OF saiesrm"n
ship. Gould and
would induce professional men.
business men 10 wear white clounes
ana straw hats the year round eA-
CEN when out Of the Valley.
Of course. we must CONSIDER this
viewpoint.
Pioht now. Of all times, we must
not a. ANYTHING that will hurt any
But-we can get at this tning.
Creatinp a sentiment In favor OF
sens,hIe dress on the part Of our
male population.
II Is coming.
start was made last winter.
Gains impetus this winter.
Next winter should see more ana
more tangible results.
PLANT TREES along valley high
wavs. s.,o, u,e find in
That's tine ueecs1 this
another letter 70 MS column -"
From Mai. E. A. Wood, city plan
ming engineer OF Dallas. "a.
Who prepared the Bro"hs'iH
plan. -s,.s ~ "a.
The major would have Valley
counties cooperate in a tree planting
camnaipn along the main hignways
uas written Judge Dancy ana
county Engineer washington.
Encloses 4 clipping from h laSt
,ss,,e Of Texas Highways.
which tells Of a plan TO be iol-
,or.ed in Guadalupe county.
~ nlacing pecan trees along the
main highways.
As a memorial 10 the men Who
fo,,cht in the various wars.
". rlan given hearty commenoa-
~ nv the state highway COM
hission. ..,,o,. ,o,r-
a. ~ the state. especially those
which adjoin Guadalupe ava
Article concludes with this para
graph: u,,u =, necan
aTnc universal pldlllAAS ~
trees on highways will in time no
anIv mean a step attained In beauti-
fvinp II state highways. y a =
we'll known. pecan trees, which grow
well in this state. are trees q reai
heautv and economic worth.
Maybe so pecan trees would not
Re he trees for the Valley coun-
ties 10 plant. .,,o
Personally, We incline TO the
pR ant we do favor the Idea.
II has been agitated in the var
lev before. u "a he
And eventually results Will be al
tanned.
AN HONEST TO GOODNESS
football game looms for tomorroT'
Won fans who like real footoan.
viii Z II in Brownsville when
h Argie Frosh clash with the Scor-
Game starts at 3 o'clock.
Should be enough said.
Pastor Arrives