The Waterbury Democrat., 1931-12-10
Forbush Delivers
 Interesting Talk
 At Lions Club
Traces Idea Through Early Centuries-Tels of Work Involved in Compiling Directories = Various Shifts Encountered By Enumerators

Hills, and our Da1es, our Mounts and our Wales, our Meadows, Fields and Brooks. Bonds and Rivers, our Rocks, Stones, Houses and SO forth and 50 on. The name Bradley means Broad meadow; Farnham means farm house on hamlet; NOr- l ton is the North town: and names such as Wolch, Ireland, French, were given aB eurnames tO distin. guished the man who came from one of these countries,
 The third group comes from of- ficial titles, like King, Prince, Ab- bot, Earl, Chamberlain, Page.
 The fourth group is quite cIose- iy related to the third and comes our Farmers, Butchers, Painters, Tayiors, MilIsrs, Carpenters, That chers, co0pcrs. Wheelers, Wrights. Bakers, Cooks and many, many mors. The reason we now have SO 1 many Smiths is that we originally had goldmniths, silysrnpiths. tin- smiths, coppersmiths, biacksmiths, and others All very important in our early days.
 The hftb and last group is an- other group. It consists of those names that have come down 10 ua from nicknhmcA
 Some general examples arc; ! cO10rs. Black, White, Brown. Green Blue, Urny; directions, North, South. East, West; seasons, Spring. Hummer, Fall. Winter; trees, AHhe. Onks; flowers, Rose, Lillie, Vjolstte; vegetables, penEs, Bean, Pepper. | Bnvhry; birds, Hawks, Bparrows, l Robin; animals, Bear, Wolf, FOx; fish, Fish, Bnss, Pike, Roach; phy- sicni and mental qualities, Broad rib, Short, Long, Stout. Little, Arm strong, Keene, Swift, DrlnkWntsr, LightfOot Some of these may not mean what they seem 10 mean and some of them fnII into 6t lenst two original sources.
 And this little story of names ! have told You 10 arouse nn inter- est in something which is very close 10 everyone of us.
 Then too, names are our means ! of making business contacts and business contacts mean profits, and without profits no business is snc- | cessfui.
 After outlining ths history snd l development of the city directory. MT Forbush continued Now n word us t0 the book itself, hs like t0 call U. "fhs Golden Book of Bnsinsss". You will benefit from any tool iG direct proportion io your knowledge of it and your nbil- fly and prhctics in using lt; iL, does. nt make any difference whsthsr'it ls il hammer, saw, h typewriter, or h printing press or n book. Na fanNA fhnl nafpHa antua fsnk,. just i've sources. 1 want you t0 know that your directory is much more than just a simple hlDhabeti- cal list Of names. ft is really i've directories in ons--h cross indsxed chthl0g of the city in which you live.
 What are ths fys different sec tionsr Let mo name the i've dif- fsrsbt sections describe them brief y and perhaps point out to you one thousand and ons uses t0 which or two uses Of each out of the ths book is put in every day com msrcs and industry.
 First, the governmental dIrec- tory, where you will fiDd listed the city government giving the mayor and city officers, inc aldermen, com mon council and committees, boards commissions. every school with location and principal, tifs stations and flrs bORss, ths courts, county government, state govern msHt. federal government. post oi- ncs and branches or authorizations, hours when mDnsys0rders or parcel post may bs sent and much miscsi- innsous information.
 bscoHd, ths alphabetical dirsc- tory where hIi residents hrs nr- ranged alphabetically by surnamss. While many people look upon this section ns the directory" it is only one of nys sections. This section however gives much mOrs than just ths names. It tells whether n person ls married OF single, their occupation. their home address, their business address, IL indicates whether h person ia ihs head Of the house or "h0nsshOldrr", or whss ther they simply reside bt that nd. dress. In case of ths ladies it in- dichtss whether single or married. 1T married. wbsthsr living with hus bhbd or moi. 1T Il widow. whose Wl- dow. Tor someone coming 10 the Gify years after n mans death may wish to reach his family. it also
  from thS real ones When n person moves 10 another city. tbs inform alton is carried for fl year, when il person dies the date of death and age ars carried for 0hs ysnf--and thls year, 10 take CGrs of previous omission Ws Arc listing nli ladies who are married during Inc year stating who ibsy married and if removed from he city. giving their | present location. Then as 10 bus lbess nrins. Ons can readily deter | mine WhsthsP h firm Is owned by proprietor. whether by two or more partners or if fl is Incorporated, hMlling lists may quickly bs eGr- fsctsd from the HSW directory or new lists prepared by trade or pr0- fsssl0n. Where there hrs numerous parties of the same nsms the ds- sired Obr can usually bs quickly determined by middle initial, wlfs'H name, occupation, residence or bus mess address. Where in many eases thsrs 6Fs from 90 tO over 100 per- sons with the shms surname and given name all Of these assume i'm. DOfthncs.
 Third. the Numerical or street d. rsct0fy. where every street of Inc city Ia given. its location shown. the direction which it runs on which side odd or even numbers may bs found, every house or address on fhs street. location Of all telephones 1 indication as to whether single house. double house or apartment, every street intersection and just where it occurs. Where address only ls known ons csB quickly Ind the business or ths name Of the householder at that address. Many thousands of persons may bs reach sd by tslspbDBs slthsf where they live or where they work or both, but at neither place under thsir own names ihlA section enables 0ns to locate them readily, Any person wishing t0 concentrate any sort of sales effort, aD important in ibese days Df curtailmsBt of evsrs hsad fnds ihiH section lDyaluabls, Ita Intelligent tihe in the ehfDiItuN