The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1931-03-12
PLYMOUTH MAKES
BIG IMPROVEMENT
IN LATEST MODELS
Auto Show Visitors Will Be Inn
pressed With Its Improves
$. ment in. Quality

ment in, Quality
Since the production of the first
Plymouth automobile, officials of the
company have carried out the policy
OF giving the public the benefit of
improvements in design and construc-
ton just as rapidly as they are
evolved by Chrysler Motors engineer
ing department. Last year, the Ply,n-
outh exhibited at the shows included
many changes added at intervals
throughout the year. Models of the
Plymouth will be exhibited at the
Bismarck Auto show by Corwin-
Churchill Motors. Inc.
This year auto show visitors who
have not examined a Plymouth care
fully for a year will be impressed with
It's increased value and quality and
the addition of conveniences and re-
finements which continue 1t as the
lowest-cost full sized car In the
world.
Early in 1880 the revolutionary
plan of merchandising Plymouth cars
through the combined Chrysler,
Dodge and De Soto dealer organiza-
lions was inaugurated, thus providing
nearly 10000 points throughout the
country where Plymouth cars could
be seen, purchased and serviced. The
immediate result was an increase in
sales that swept Plymouth from 10th
or 18th place in the industry in 1929
to third place for two consecutive
months in 1880.
Associated 70 closely with all di-
visions of Chrysler Motors, it is a ma
tural that Plymouth cars should in
corporate the performance, depend
ability, style and dash of Chrysler,
Dodge and De Soto.
: Improvements Are Many
New body, styles, embodying the
grace and beauty Of line and contour
Of cars costing two and three times
rs much as Plymouth, now are found
in the four-door sedan, two-door Sc
dan, two-passenger coupe with rum
BILE seat, business coupe, convertible
coupe with rumble seat, roadster,
business roadster, and phaeton. Safe
ty-steel bodies, made possible by the
great advances In the steel stamping
and electric welding arts, provide the
maximum advantages of low center
OF gravity, roominess, vision and pro-
lection In case Of accident.
The horn Is located In front of the
radiator on the head lamp tie rod.
There is an electric gas gauge OH the
instrument panel, while steering Is
by a three-spoke thin-grip wheel.
The radiator Is higher. and a wide
shell replaces the narrow profile type
Of last year.
The new water pump is mounted
at the front upper side of the cylin-
der block. The fan is attached to
the pump shaft and driven by q "
belt.
Cam lifts have been increased from
9-32-inch to 5-16-inch to provide in
creased power and improved acceler-
alton, together with an increase in
the diameter of the inlet valves.
Fuel is supplied to the carburetor
by a cam driven fuel pump, equipped
with a gasoline filter, thus providing
improved carburetion and ample sup
ply Of fuel under all conditions. To
conform to these changes the intake
manifold has been increased in diam
eter and a new muffler reduces back
pressure about so per cent, thereby
increasing power and speed.
The positive cam driven fuel pump
assures a constant flowso of gasoline to
the carburetor under all driving con-
ditionS.
The many improvements made in
valves, camshaft lifts, carburetion
and manifolding, have resulted in in
creasing the horsepower from As to
48, giving much finer performance,
greater speed and acceleration.
One of the outstanding Plymouth
accomplishments Of 1880 was the an
nouncement OF a new low base price
of $685. for the business roadster, a
remarkably low price for such an
automobile.
Other qualities that have made
Plymouth q preeminent full sized car
iii the low-price field are internal-eX-
banding hydraulic four-wheel brakes
used on Plymouth alone in this price
class: single 9-inch plate dry-disc
clutch: long stroke engine with heavy
crankshaft and large bearings; full
pressure fabrication to all crankshait,
camshaSt and connecting rod bear
ings; long semi-elliptic springs: worm
and sector steering gear, and short
spoked small diameter wheels.
Every means possible has been used
In the Plymouth to provide comfort
able, safe and economical transport
alton. Quality has not been sacri-
feed for cheapness and every prac-
ticable method has been resorted to,
to produce the greatest amount Of
satisfaction and refinement of con-
~struction that can be made available
to the large number of buyers who
desire low-cost transportation with
out sacrifice of comfort, safety and
style.