Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-10-28
'CAP0NE WITNESSES |NTIMIDATED'
in OUR
VALLEY
GET YOUR WINTER tan !

How's that for a slogan?
Wish we had been bright enough
70 think OF 1t ourselves.
But we didn't.
And the Christian Science ION
itor did.
Published way up yonder in
classic old Boston.
AS the result Of a feature story
sent that paper by the publicity
department OF the Brownsville
Chamber OF Commerce.
A story which brought Browns
vile and the valley some good
publicity in every state in the
union.
Front page stuff.
Telling Of the efforts Of Browns
Vile to legislate winter from the
calendar.
And here follows the comment
made upon the news story BY ne
Monitor:
IL WullC4 AOAA1S
Vexas, will send IL back.
NrMayor r. B. Rentfro. taking a
Il from a winter temperature OF
bous 10 degrees, proclaims white
trousers, light shoes ana irasAe
frockS In continuity.
All that is needed now 10 es-
Il tablish the new resort Is 70 SLASH
out with a slogan.
Another town has called people
from the far corners OF the eartn
with its seductive Its always June
In Miami
"The Texas town might try some
thing like Get your winter tan III
Brownsville"
SOME PUBLICITY stories are
the bunk.
Others not only have a real news
value and entertain he eaoer
hut do the community or the IN
stitution or the person concerned
some real good.
To which class belongs the bright
Of banning winter rom
brownsville and the Valley.
II clicks.
IL intrigues and amuses.
And IL calls attention TO the ideal
winter climate with which we are
blessed.
In which we hope to interest the
residents OF Boston n otner laE
northern points.
NAV be hard for us to realize.
But a more or less humorous
niece like the above will interest
more people in the Valley
Than reams and reams OF STA
Vita, though the facts in back
OF the statistics may be-
DON'T GET THE idea that
taxation problems which are being
considered in Valley counties are
peculiar 70 us. ,
Every section Of the country Is
becoming politics consc us.
people are thinking about gov
eminent.
And thinking hard.
Results are good.
public money is being saved
with efficiency unimp2lred.
Tn some sections the very re-
forms about which we have talked
down here are being put into ef-
feet.
Governmental agencies are be-
ing merged. .
for instance, are being consoiioateo
Along the same lines as we have
talked about merging irrigation
systems.
And we predict that some OF these
dsys we Of the Valley will see city
and school district functions mers-
ed. ~
Nv some Of our bigger Valley
districts and cities.
brownsville, san B-nito. Harlin-
ga McAllen-for instance.
Would effect a great saving In
lust as the consolidation OF our
watering systems into three units
would effect a great saving.
These things are logical.
They are business Ike.
Following the trend Of the times.
Have proven successful in busi-
ness.
why not in government?
TAKING TIME BIZ the forelock,
Most Valley cities are getting
ready 10 handle what unemploy-
ment problem there may be during
the winter months.
Which Is as n should be.
But which action should be kept
more or less 70 ourselves.
Chicago and Houston, for in
stance.
Raised huge unemployment funds
Blazoned the fact TO the world.
And how their population did
increase.
principally along the bread lines
The valley viii ta@e care Ct It's
own.
But let's make It emphatic
It's our own We are taking care
Of.
Not the needy drifters who may
come in to get the gravy.
COUNTY FEE SYSTEM Is being
condemned by the press Of the
state.
Generally thought the state has
outgrown the system.
Chances are that public opinion
will crystalline
And that the next legislature will
get right.
Passing a law doing away with
the fees.
putting all public officials on q
straight salary basis.
Outlining their duties.
lar action which should be AXE