Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-09-29
b0mBERS Threaten SCHOOL CHILDREN
IN OUR
VALLEY

- up.
So says J. M. Del Curto.
Who Is chief state entomologist.
That As what We had hoped for,
al Of US.
New green fruit law seems to
have had its effect.
Test for juice content Is working
for the benefit OF the industry
J~ustifying the hopes Of Mr.. Del
Curto and those other state Of
ficials who gave the matter so .nlch
thought and attention during the
rkst year.
AThrough Monday morning Is
cam Of Valley grapefruit had gone
out by freight.
And goodness knows now many
carlot equivalents had been moved
by truck.
The season is well underway.
Prospects look good.
Quality frttt. expanded markets.
better cooperation between shippers
and growers, all will work out to
the advantage Of the Valley.
TWO THINGS MORE our citrus
growers must give careful thought
and attention
And they must give that thought
right away.
First: some action must be taken
10 assure the extension OF the cit
rus fruit this season Is no reason
1t Just must be done
In a gone by 1t has not made
much difference.
Comparatively small crops have
been hurt some. not much
A 10000 car crop will be hurt a
lot II the season Is curtailed-
The time to get busy on the mat
ter is NOW, not on the 18th day
OF February.
Second: Just because It rs too
late to inaugurate a national q
vertisinQ campaign for Texas cit
dus fruit this season Is no reason
Tor letting the matter drop until
&t6ext q is upon us
Again we say-The time TO act
Is NOW.
Prepare for the next battle while
you are engaged In the present
battle Is good military tactics. or
Is 1t strategy
At any rate. these things take
time
They take effo,
They cannot be Matched In a day,
or In a week or In a month.
Let's get going
1t means money to us all.
GRAPEFRUIT is on the market.
From the only section IN the
United States that produces the
crop this early"
That. in effect. Is what you heard
Monday II you were listening 70 y
OF the popular chain programs
And the announcer went on 10
praise the quality OF the fruit
Which came from the Lower Rio
Grande Valley OF Texas.
Nice words those.
And We all appreciate them.
Especially are We glad to know
that n OF the largest food re-
failing concerns in the United
states is featuring grapefruit from
Texas In its sales talks.
FROST SERVICE stations are
established.
win start work about November I.
Giving accurate warning within
IL hours OF the time a damaging
.tfrost may be expected TO hit.
Not only telling US of our own
danger. but telling us OF frost dam
age to competing sections.
Which latter service is the o
valuable TO our shippers and grow
ers.
Pretty soft. this Job OF predicting
frosts in the Valley.
Not very many of them.
Usually not very damaging.
what happens TO competing Sec
tions means much to us.
Accurate information on crop
conditions In the Winter Garden
district, in Louisiana. around Corpus
Christi. in Florida and California.
is needed for our shippers to &C
curatfly gauge their markets.
Government foots the bill.
We thank you. Uncle Saml
MEANWHILE. PLANS are ready
for the citrus h~y-products labor
atory TO be established at the VAL
ley experiment station.
Bids viii be received on October
And soon another great forward
steu In the citrus industry Of the
Valley will have been undertaken.
Weslaco and Mercedes are paying
for the building.
Pledged funds are being and have
been made by the business interests
Of those two progressive upper VAL
t41ey cities
Whose communities ship a stable
proportion OF the citrus and vege-
table output Of the Valley.
ny THE WAY. men OF the Valley.
While the talk Is OF the style
show.
For women.
Let's not forget that last spring
we started a style move all our own.
To wear winter resort clothes In
the winter.
Light clothes-summery looking
things.
Practical. comfortable. and more
in keeping with our claims that
the Valley Is "the place where the
u shine sDcnds the winter"
As YOU buy your fall suits, keep
1t In mind