Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1931-01-15
STRUGGLE OF
WOMAN, SONS
AT BEGINNING
Youthful Deliveryman
Has Visions Of
Chain

gy-5u-t C1=parE, InE = G1eec
Ecry @ r1zznce & Ezx3e&
TxEz-T-1re years aga t. ra-s1;
sore C the crEzrz-1a wzs opez-
ed - Ker-Tze - n S-aE 1-zze
Ez16Azg N-z F1rg1re Rr-- TO-
rice president C me P-Er1y Wz-zE-
B1-+ Company. I1E wzS TIE e.
rec<zng bead @ the xzz- store,
With Cd . gross hz<1sSs q ssoS1
dlr1ng Is first months exiStence.
A few weeks prior . Tia stores
opening. M-x Bz-t arrived =
Ke-rT1le. accompanied - her Erk
husband ard three snail sans
Faced with the necessity for pro
viking q livelihood s0- Ter family
81 o neE country. Hrs But secured
Leans C from S. TO SO from rel
afiEes residing tn Tennessee ard
Launched her Business enterprise
IN Kerrvz-e-
DREAM C1mes Trne
Tia first delivery se-T1rs o. TIE
new Business was a toy express
wagon. which ERs pulled - How
ard L Butt youngest son OF the
family. But this youngSte-. as he
pulled his delivery wagon over the
muddy streets o. Kerrvlle, had O
rixnn which has become q reality.
lie dreamed O. q chain or grocery
stores and By sheer pluck and III
1tlatiFe brought his dream 70 pass.
Today at 5, he Is president O. the
corporation which operates nearly
% EroceT stores II Sou&hweS.
Texas. doing a business OF more
than 100000 annually
Howard Z Butt began work IN
his mothers grocery a. the are Of
ten and continued as q clerk until
he Vas graduated from ivy High
School. KerrTiue, In 1914 At the
outbreak Of the Word War ne
enlisted for service N the United
States Navy and foIloE1ng close or
the conflict returned 10 Ke-rvEIe
and assumed The active manage
meut o. the Butt grocery.
Before the Piggiy Wigglv system
OF retailing groceries had been
evolved. young Butt had plans
along . similar line. Already ne
had fnsugursted . cash and carry
system OF selling, which was found
practicable: and he had made one
8tep towards the establishment OF
- chain Of stores. HIS first venture
f1 this direction. n branch stbre
at Center Point. nearby. proved a
failure. but he Was undzu1ted and
shortly after closing out this u-
fortunate venture another place
was opened NJ Junction, q larger
city.
Enter Piggy HigrIy
A. about this period ri the
rnececrfc rise OF the young grocery
mGr. the Piggy WfEgly System
was introduced and young Butt
Immediately saw this as the cuInf-
nation o. his bcyhocd vision 70
place him g the head Of q grocery
chain system
The Pfssly wigEly system was
Installed II the parent store ard
mt Junction A short tine Later. -
opened Piggy WIgEiy stores IN
Brady, Br0Erwood. ard Gonzales.
Tie Junction and BroEuwood
stores were sold and tw0 and a
half years ag0 the Butt organization
pushed into tire Rio Gr1n5e Waller,
opening u stores there-
Howard = Butt moved from
Kerrvflle 20 Haranren and eStzh-
Eshed headquarters n that c1sy.
Together with MIltna 3 CZz1o.
r0w sec<etzT-treaE1rer o. TIE
company ard II T. KezIey. store
EEperTzzcr &C GcnzzleS. NJ Eu-x
began lis Valley growth ard ser
erRl acquisitions OF xtcres wN
nna6e-
AZ ths< tire TIE corrsry pur-
chased sores which s. II ETz-s
was rperzt1nx q BruwrsTT-s Me-
cAdes ard Weszacn Nc1 crr-ens
WIKI these initial nrrrH@t1rx TIE
cc-pauT a6deG LATER tie SIRE O.
MEA-G oxred " G-zEEcuck &
J11G. Ire gecre zt rn&<- 0xre1
~ BzEeu. Mare & Szrost ard
rhe s1cre n Lare60 OWED y Tar-
ren Smh
These we're TIE hst eztahzhed
stores Co Re rw-rnased ard xhe
cr-pMrT beEzr ac-1TgzT g add .
E1E- Can VII reE es<z1-