Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-03-15

not object to a special coming classical
ton within which food stands and gas
| stations would be permitted but bill
boards would be excluded. But, Mr..
Kleiser was quoted as saying, the bill
board industry is not willing to accept
Interpretation of commercial districts
as only those within the corporate
limits of cities, boroughS or villages,
with the possible addition of a few
non-incorporated rural business centers
where outdoor advertising could be
definitely permitted by local coming
bodies.
Mr.. Pack stated that the highway
surveys in a number of States con-
Quoted by the American Nature Asso-
citation and the National Council for
Protection of Roadside Beauty, showed
clearly that there were very few dis
tricts outside corporate limits, where,
in the public interest, outdoor advertis-
ing should be permitted
I'VE take the position" he said, that
outdoor advertising outside of these cor
porate limits and outside of a very few
non-incorporated districts, where the
situation is such as to make local zo1-
ing desirable for other reasons, engen-
derS the i'll viii of a large section OF the
public toward the products advertised.
On the statement of authorized ofhcials
Of the outdoor advertising industry, only
5 or 10 per cent of all outdoor advertis-
ing is so located in rural districts. No
coming proposal which would permit the
industry to maintain good portion OF
this or 10 per cent of outdoor adver-
Using, contrary to the wishes of the
public, would be satisfactory.
Moves Boards Around.
1.-THE outline of the coming proposal
submitted by Mr. Bard and myself would
definitely destroy all this or 10 per
cent of the business of the outdoor adj
vertising industry in rural areas" he
said. I'VE frankly admit this. The
public does not want it and it must go.
THE solution submitted by the Ma
tional Association of Real Estate Boards
and apparently desired by the industry
is that" he said, instead OF getting rid
of these billboards entirely, they be
moved around-excluded from q few re-
stricted areas to be set up and concen-
trated in other rural areas which are
not to be restricted. They are merely
juggling things about and trying to
make the public believe the billboard
people are making great sacrifice for
the protection Of roadside beauty, when
they are actually setting up machinery
by which they may possibly yield only
a few highly scenic areas.
Under the guise of coming" Mr..
Pack continued, "they hope to get pro-
lection for billboards-to set up more
Of them along thousands Of miles Of at
tractive rural highways and stin to
duck out from under the avalanche OF
public opinion which wants no such
mere opiate, but a real cure
With this discussion the meeting
came to a deadlock, and the repre-
sentatives of the two public groups,
Pack and Bard, resigned from the COM
mittee.
In view Of the fundamental differ
ences of opinion, Pack said. this COM
mittee, If continued, could do no more
than recommend a partial and made
quate zoning plan which viii involve
the surrender Of large portion Of the
country's highways to exploitation by
commercial interests.
He charged that the existence Of the
committee Is being used by members
of the billboard industry to defeat the
very purpose for which the committee
was created.
by our resignation and withdrawal"
Pack said, I'VE hope to point clearly to
the present futility Of hoping to COM
promise between the aims of the out
door advertising industry and the de-
mand of the public for real protection
against selfish commercialization of
our highways, built with the publics
money"