Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-03-04
STRAIGHT OFF THE TEE
BY WALTER r. McCALLUM-

This sound film, which cost, he said.
something more than $12 900, tells the
story of the slipshod pro who had his
business habitat in a dirty, unkept golf
shop and who squawked about lack Of
income on the theory that his members
didn't give him break"
A few miles away his brother pro was
making lot of money in a well kept
golf shop, giving personal attention and
chandising and selling his goods and
himself thoroughly to his members.
While the other gent walled about lack
of business and his members bought
their clubs In cut-rate stores. and Suf-
fered from lack of equipment and
shoddy clubs and balls. the up-to-date
pro prospered greatly from his up-to-
date business methods. In comes the
representative Of q modern merchan-
diSing concern, who points out to the
old-time pro how he has failed, and how
he is certain to lose his Job unless he
gets out a broom and makes q clean
sweep of his antiquated methods.
At the same time, this business man
points out, he must sell himself to his
members, and instead Of waiting for
them to come to him, he must sell him
self to his members. The result Is OBJ
vious. Spurred on by the offer of a
rlOE1OA WulJCE JOO 70 Ills DIObI1CI pro-
and his own scanty income, the slip
shod gent turns over q new leaf and
starts out to make himself some money.
Out Of that talk and that movie last
night a flock Of golf professionals
around the Capital must have obtained
some ideas that may be Of practical
benefit to themselves.
Eddie told the boys that development
Of golf balls now has reached the point
where any improvement must come
from the center out. In other words,
scientific research and engineering tests
have developed the cover and the wind
ing Of a golf ball to about the best
product that can be produced. "Un-
questionably," he said, 1.-The center of
golf ball is the part that is going to
receive in the near future the greatest
amount Of attention and scientific study,
THE materials Of which future CEN
tiers will be made and how they will be
made are something that no one at
this time can definitely state. But, in
my opinion, the greatest improvement
greater. length and steadiness in flight
and on the putting green, will come
about from an Improvement In the CEN
ter"
Conlin said that undoubtedly the
present 1.68x1.55 golf ball can be de-
veloped by new winding processes and
the use of new type Of rubber thread
to be driven to greater lengths than
can be obtained with the new ball But
his company, he added, is pledged TO
make no further experiments along the
line Of golf ball manufacture, in 50 far
as it affects the length Of the ball,
until 1888. Stronger thread windings
will give maximum hardness which
means greater distance from the tee.
Conlin is returning to the East from
tour which has taken him, with his
movie equipment, through the Far
West, the South and Southwest and
will take him to the Middle West be-
fore he returns to his factory. He is
the first man to attempt to sell his golf
ball with such well equipped layout
Of sound and silent film, using modern
methods of sales promotion. And the
best part Of his scheme Is that he does
not require any of the pros to buy a
single golf ball of the make he repre-
sents to look over the show. Eddie
knows his golf balls.