Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-06-18
FAIR PROFIT SHARE.
ASKED FOR WORKER.
Ad Men Adopt Modified Wage
Cut Proposal at Clos
ing Session.
BY the Associated Press.

NEW YORK, June lS.-Tne AoVef@
Using Federation Of America. asserted
TODAY in q resolution passed at its an
nual convention, that the widest posi-
BILE distribution among workingmen OF
IAN eouable share in the proflts OF pro-
duction is necessary for business 70
realize its full development"
The resolution was a modification OF
a proposal considered by the Reso-
buttons Committee. The original pro-
posal was to stand fatty against wage
reduction.
The modified statement was adopted
unanimously at the closing general
session Of the annual convention, Whlcn
has devoted much Of It's attention 10
causes of and cures for the business
depression.
SkillfuI Advertising Urged.
Expounding its views of what might
be done without attempting to oner
a SPECIFIC cure-all, the convention as
serted that a vital factor is the edu-
cation of businessmen to the relin-
ouishment of obsolete ideas and the
accordance of sound leadership.
It expressed a conviction that there
Is enough latent buying power in those
gainfully employed to absorb great
deal more goods, and that buying can
be stimulated by establishing confidence
ing to desire for new products.
Three new directors were elected, ana
five were renamed for three-year terms.
The new directors are G. r. Schaefer,
advertising director Marshall Field d
Co., Chicago; Turner Jones, vice presi-
dent and advertising director Coca Cola
Co., Atlanta, Ga, and Frank 9. Hunt
Those reelected were Gilbert r.
Hodges, president of the federation and
member Of the executive board OF the
New York Sun; Francis H Sisson, vice
president Guaranty Trust Co., New
York; Robert L. Johnson, vice presi-
dent Time, Inc, New York; Don
Bridge, advertising director Indianapolis
News, and Miss Helen j. Baldauf, adj
vertising manager Johnston Candy Co.,
Milwaukee.
Hodges Keeps Presidency.
Hodges was reelected president Of
the federation by the directors. Mr..
johnson, secretary, and Joseph H. APP
pei, advertising manager of John Wan
amaker's, New York, treasurer, were
both reelected.
The board deferred action on the
selection Of successor to the late Wal
ter H Strong publisher of the Chicago
Daily News, as chairman Of the board.
The 1882 convention city will be chosen
later
The services rendered to organized
advertisers by Mr.. Strong and the late
Timothy H. lie Quatte, former execu-
tive vice president and one Of the or
ganizerS Of the federation, were eulo-
gized by speakers at the general ses-
sion.
Louis Wiley. business manager Of the
New York Times, praised Mr.. Strong
he latNk - VYi1
advertising to the former publisher OF
the Daily News.
He leaves a silent monument in that
noble building he erected for the paper
and living witness to his ideals OF
public service in newspaper devoted
to the public good, to the truth in the
news, to high convictions and princi-
which Walter Strong truly served In ms
ideals of journalism may mourn his
DEATH
Standardization Deplored.
c. F. Kettering, vice president Of
General Motors Corporation, yesterday
told the convention he believes BUSH
ness will come back when products are
produced that people want to buy.
He diagnosed the ills of the country
as industrial stagnation" and added,
THAT is all that is wrong with u.s."
Famous engineer, but sslf-styled
''monkey-wrench mechanic" Mr.. Ket-
tering said the country is suffering to-
day from the thing called standardized
ton.
When we continue to produce the
same things. the same models indeff-
nitely. the product become monotonouS
and the people don't want to buy it."
That was what happened, he said. In
urging business to produce things the
people want to buy. He added: II
think if we spend one-half the energy
producing these products that we spend
stirring up the mud we'd be LOO Oct
ter Of"
Discussion of the economic situation
and what can be done about it has
transcribed interest in the more tech
meal matters Of the industry at the con-
vention and several new ideas were
added by the speakers. Those who
spoke included Colby M. Chester, jr.,
president. General Foods Corporation;
D. F. Kelly. Chicago. president National
Retail Dry Goods Association; Miss
Marion G. Taylor, president, the Fashion
Guild, New York, and Edwin c. Gruhl.
vice president and general manager, the
North American Co., and Mr.. Appel
New York.
Asking what can we learn from
Russian" Mr.. Appel said that whether
the challenge Of the Soviet is a chal-
lenge of evil itself to the power of
good as some declare it to be, it cer-
tainly is a challenge to the Democratic
and capitalistic peoples not only to
maintain their system, but to keep on
improving, reconstructing and re-
creating 1t to meet the changing con-
ditions of the world.
1--WE may say that IL is mass slavery
to an autocratic government" he said,
that it lacks the incentive of in
dividual rewards, although some
workers are now being paid according
to their productive ability. We may say
the Russian plan is killing religion and
the soul of man. But there is mass
plan that is working, at least for the
present with results that must be
reckoned with by the whole industrial
and social world"
Several Groups Elect.
1t.was election day for several groups
within the federation. Mr.. Bridges
was reelected president of the News
paper Advertising Executive Associa-
tioni r. S. McCarty, the Philadelphia
Co., Pittsburgh, Pa, was elected presi-
dent of the Public Utilities Advertising
Association. H. F. Twomey of Boston
IS the new chairman of the Retail Dry
Goods Association Division of the
federation.
Aswoman's slant on the responsibility
for the depression was given by Miss
Catherine McNelis of New York. who
told the advertising club women it was
"a mans depression"
She suggested that one way to ter
inmate the depression more quickly was
to heighten the desire of women to buy
more goods that bring bsauty and color
into. their lives.
Women want the beautiful in their
lives. particularly romance-they use
TO call il love-MrS Anna Steese Rich