Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-09-18
Buying Family Clothes
Plans Should Be Carefully Considered in Advance
Colors and Designs-Provision
for Children
for Children.

WOMEN of limited incomes cannot
w afford to overlook the importance
Of careful planning before shopping
for clothes, and of making several
comparisons before purchasing. Right
thinking In coStuming depends upon
an observing and critical eye for per-
sonal characteristics and material along
with a working knowledge Of the fun
damentals OF design.
Retail stores afford good opportuni-
ties for securing definite ideas in re-
gard 10 the prevailing mode as to
clothing. window displays and the ar
rangement OF goods in the various de-
partments are silent statesmen. News
paper advertisements assist also, and
In addition gives some idea Of the price
ranges along different lines, but prices
mean little unless they are related to
quality. Hence, shopping expeditions.
in which goods and articles are ex-
amiiled and prices are studied in rela-
ton to quality, must supplement such
sources of information as the fashion
books, sales catalogues, newspaper ad-
vertisementS, and long-range salesman
ship methods.
such matters as the location and
ARRANGEMENT of various departments of
q store, the methods of displaying goods,
the size OF the sales force, and de-
tails of sales methods are matters OF
Importance to q buyer who desires to
conserve time and energy as well as
money, and Of equal Importance are
the services offered in the form OF de-
liveries and extension of credit. Stores
are compared, whether consciously or
unconsciCusly, and the quality Of the
goods, the range of choice offered, the
prices, and the attitude OF salespeople
are noted.
Right Color and Design.
Distinctive and harmonious dress is
the result Of good Judgment used in
the selection Of color and fabrics, and
the choosing and adapting Of styles
that suit the lines and proportions OF
the individual figure. The aim Of every
woman should be to clothe herself so
as 10 emphasize her best points Of figure
and coloring and to minimize less at
tractive features. Any good design viii
emphasize and center attention upon
the good points and lines Of the figure
This can best be done by simplicity In
the design and the use Of only single
center of interest.
Color in dress should be considered
from two points Of view: first. the har-
mcnious combination Of colors in the
costume ITSELF second, the becoming
neBs Of the colorS Of the costume to the
complexion, the hair, and the eyes OF
the wearer. When choosing colors, the
texture of~a fabric should be considered.
Brilliant, hard colors should be avoided
in a hard, wtry fabric Soft silks,
crepes and thin materials which lend
themselves to graceful folds have a
tendency to make colors appear softer.
In these materials stronger colors are
permitted.
The quality of material Is important
IN dress, but important as this is, and
Is necessary as good construction is, the
plan for choosing and arranging the
lines Of the neck, belt, pockets, trim
nlings and colorS Of the garment is very
important. Large figured all-over pat
terms will make the wearer look larger.
Because the pattern Of cloth is con-
sg,icuous attention Is called to size
Large women should select small figures