Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-10-04
IHAT radio has done in the
I past decade Is now one
Y of the marvels Of our
I1roSant industrial age

1
What it will be 10 years hence Is
an interesting speculation and one
which tests the Imagination OF
even the most daring. However,
certain trends are in the dining,
and Frank A. Arnold, N. B. G. 6i-
rector of development, in his book,
Broadcast Advertising" just pub
lished, gives a vivid picture OF
what the citizen of 1941 may ex-
pect from radio and its legitimate
offspring, televiSion, as the result
of scientific research now going
on in our great laboratories.
"By the year 1940," said Mr..
Arnold, I'VE will have learned how
to overcome static and magnetic
barriers, and by our additional
! discoveries in the short-wave field
render international broadcaSting
as possible and as practical as the
best we are now doing locally.
Ten years from now to broadcast
around the world will be just one
item in the days work. The great
broadcaSting organizations in the
United States WIN be operating
their studios and plants on "a
hour basis. Differences in time
will be utilized so that while the
rest of us sleep the night shift will
be sending programs abroad,
reaching countries during their
daylight periods.
Eve shall be exchanging pro-
grams with every civilized nation
Of the world. The oxford lecturer
will no longer be obliged to leave
England in order to give his mes
sage to the colleges of America,
for 1t will be easily possible. even
though at some inconvenience to
him, due to the difference in time,
to speak to audiences gathered in
the assembly rooms of our Ameri-
can colleges for that purpose.
Speaking of colleges, the time
will come when our major institu-
lions of learning will have en-
doWed chairs of broadcaSting-not
that there will be professors of
radio broadcaSting, but the money
thus provided will render possible
the wire charges and other Incl
dentalS whereby such college
may be in position to obtain
either an international broadcast
or a broadcast distributed from
! some central point in this country.
Ten years from now-and quite
possibly in less time-we shall be
handling advertising on an inter
national basis. The advertiser
who is now employing a national
network for the exploitation Of
his goods and at the same time
has foreign contracts can place a
contract with the American broad
caster with the assurance that his
foreign message will be conveyed
to its destination in the estab-
liShed form and delivered in the
language of that country. In
other words, we shall be following
the same procedure that now ex-
lists in the field of visible adver-
Using, and to that extent the en-
tire world will be drawn so closely
together as to be operated as a
single unit.
"Television, which for the last
year or two has been peeking
round the corner, will be walking
up and down the street long be-
fore the next decade is finished.
It Is already a laboratory success.
It simply awaits its development
along practical and business lines,
acceptable to and in accord with
the desire Of the radio audience"
loot BALL and the world series
L have already taken the center
of the Autumnal radio stage,
bringing their seasonal vicariouS
thrills to the American fireside.
National and regional networks
and the local stations have en-
barked on their sports broadcast
ing schedules. Within the limita-
lions of radios hours the radio
audience will get most Of the
big games, national and local.
The major national networks
have cleared their lines to carry
descriptions Of the world series
in all their details, deploying their
crack announcers for the task.
Columbia embarked early upon
the foot ball season, opening Sat
urday with the Army Ohio North
ern game.
Though they have practically
filled their schedules, the N. B. c..
and C. B. S. networks are arrang-
ing so that they can change the
later games if others OF greater
importance crop up. Both also
have a few dates as yet untitled,
awaiting the developments OF the
season. For large part the net
works show prediction LOT IN
tersectional games, and both have
indicated that they intend cover
ing the big poSt-SeaSon events.
ColumbiaS foot ball reporter will
be Ted HuSing, as usual. N. B. G:
will assign Graham McNamee and
Bill Munday to all games, with a
special staff of experts covering
the series of games of the Pacific
Coast Conference, which have also
been scheduled. One OF the fea-
lures of the Fall broadcaSts Will
be the appearance before the
microphone on the nights before
the big games Of leading coaches,
sport writer's and other authorl--
ties, who will discuss and forecast
the seasons progress.
MLADY may enjoy the COM
w forts and pleasures of the
radio every time she stops to pow
der her nose if she cares to use
an invention upon which letters
patent have just been issued by
the Patent Office. The inventor
is Harry Preston Pratt of Chicago,
and he calls 1t the radio vanity
case. Combined with q diminu-
| five 70 din recniver a. contains the