Evening star. [volume] (Washington, D.C.) 1854-1972, 1931-01-16
BRUERE'S ADVANCE
IN FINANCE RAPID
President of BoWery Savings
Bank Has Great Organ
ling Ability.
BY JOHN F. SINCLAIR.


Special Dispatch to The Star.
NEW YORK, January 16.-Some men
reach business success by sticking to
Just one thing. They go to high school
or college, graduate, enter business
and stay with that particular business
until they reach the top.
Others do just the reverse. Take the
case of Henry Bruere, just elected pres
ident of the Bowery Savings Bank OF
New York-the largest savings bank in
the world, with deposits of more than
$500, 100000.
Becomes Organizer.
Mr.. Bruere was born at st. Charles,
Mo. 40 years ago. After two years at
Cornell, he went to the University of
Chicago. where he received a degree in
1901. Then he went to Harvard Law
School and ended his university work
by course at the New York University
Law School.
After this he became a director in
a bows club at Dennison House, in
Boston, and a director of the Highland
Union Working Mems Club year later
Again back to Chicago, where he be-
came organizer and director of the Nc
Cormick Works Mems Club and Tech
nical School In 1908 he made an in
work for the International Harvester
Co. By 1905 he moved again and in
vestigated the public baths of New York
for the Association for the Improvement
of the Conditions of the Poor. He be-
came a director of the Bureau of City
Betterments a year later and then
director of the Bureau of Municipal Re
search in New York City from 1907
to 1914.
when John Purroy Mitchell was
elected mayor of New York, Henry
Bruere, friend, became city chamber
lain and held the job for two years, ana
was in charge of the administrative re-
organization of the city government.
He made many administrative surveys,
became an expert In accounting ana
auditing much underestlmated neio
even today Next, in 1911, he mace an
administrative survey of 10 commission
Governed American cities, and in 1912
Of six German cities. In 1913 ne pc
came Federal director OF the united
states Employment Service IN the
State of New York.
About that time the American Metal
Co. Ltd. wanted a man OF the Bruere
type. and he joined their organization
as a vice president and served with
them until 1928, when ne went as .ta
vice president of the Metropolitan Lie
insurance Co. to undertake certain
statistical work There he stayed four
wears and in 1927 he was made the
first vice president and treasurer OF tne
Rowerv Savings Bank. This week ne
was made president.
Financial Advisor to Mexico.
D,ring 1917 and 1918 he was the
financial advisor of the Republic OF
Mexico. ,.s. 1ya
Mr.. Bruere has led busy life. he
Is wiry. intelligent, quick at UNDER
standing social problems, ana Is potn a
GOOD sneaker and an excellent writer.
He is the author of several books: Ine
New City Government. App pHyl
Budgsting" and the Profitable FER
sonal Practice" -, "a
reach the top.
Ontario Bonds.
The state of ontario this week paid
an average of 4.60 per cent Tor new
issue of S30,000,000 Az per cent oonus,
rnaturities Of which are due at various
times from 1882 to 1871.
THE bonds issued for retunolng pur-
Moses are non-callable and were placed
On the market yesterday at from S;Ss
to ASS per cent, according 70 matur NY
This price is much lower than the
last previous financing done oy Inc
province. Then they paid 4.s2 per cent
for the money.
First-CIass Bonds in Demand.
THE bond market is in position. TO
absorb plenty of f1rst-class bonds these
DAYS In fact. the extremely heavy VOL
I,y1a of new bond financing during TINS
week is already greater than any week
in 1000 hut one Think Of total OF
over $3.50 600 600 Of new bond issues IN
one week! It may be case OF over
taxing the market. but II the oonoS are
the kind the people want, there's plenty
of money lying around TO ABSORB Ill l,a,.a
THE difficulties in the last year were
IN selling bonds that were not up TO the
highest grade. Class A bonds are al
WAYS snapped up, some OF the class
bonds are picked up under selling pres
sure. but the c class bonds have re-
Ynained for months a drug on the mar
ket.
Radio Advertising.
Elzev Roberts of ST. Louis, chairman
of the Radio Committee Of the News
paper Publishers Association, says tnat
the United States is the only country
that permits radio to be used as a Dill
board of the air" He thinks II raolo
advertising continues to grow In guam
titv and in annoyance, whereby pro-
;sranrned down the threats OF the Amer
ican people with monotonouS regular
ity," the demand for broadcasting on
the British basis will become popular.
In Great Britain every radio receiver
supplies a sufficient fund to provide
ample entertainment of high standard,
including opera stars, without any ad-
vertising at all.
IT believe that the first step news
papers should take to adapt themselves
to radio competition is TO put radio
where it can stand on its own feet" SAID
Mr.. Roberts. ITO that end there should
be q demand on all the press associa-
lions that they cease to furnish broad
casting stations, free of charge, news
which newspapers pay them to collect
and which is usually broadcast before
the newspapers can print 1t"
Mr.. Roberts also suggested that the
printed programs shown in the paper
should include only items of news irr
terest, with elimination of all trade
news except in those instances where
something of great importance demands
such mention.
It's a difficult thing to absolutely de-
fine what is news and what is personal
advertising. So far, no satisfactory
definition has ever been given.
(Copyright, 1881, By North American News
paper Allianee)