The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1931-08-12
Couture Guild Will Set
New Hair-Dressing Modes

feminine-all waves, curls, tendrills,
and wisps. How We are going to
bear with it all, or achieve any part
Of it, only the hairdressers know.
But there is some order in the
black chaos. Twenty or thirty of
the acknowledged master hair
dressers of New York have banded
themselves into an organization Of
stylists to be known as the Couture
Guild, and they are going to work
closely with the milliners and cos
tuners and keep the hair and the
hats together, no matter what hap
pens to the mind or soul.
Obviously this year, with the
Empress Eugene hat, which mil
liners say is going to carry all be-
fore it, you can't fix your hair in
the casual style YOU did when you
wore cloche, unless you are will
ing to be arrested, or even in the
way you did under the more re
cent vogue of forehead exposure.
Half Hat, Half Hair
The Couture Guild has, there
fore, created a new style for the
new hats-that is practically a
f1fty-fifty proposition, half hat,
half hair, than which nothing could
be fairer-on fair maid; but how
distressing it may be on the wom-
an whose good. works or strong
character must compensate for the
lack of a lovely facial design.
Well, the only way to face such
a situation is to take matters, or
hair, to be exact, firmly in hand,
to know the worst and do the best
you can. Here are some Sugges-
tionS from the guild itself.
Straight hair is absolutely I'M
thinkable this year, except in the
case of the Superlatively beautiful
brunette, minority group, scarce
ly worth considering.
All white, blonde, brown, auburn
and all off shades in between, must
be curled; if not naturally, by the
permanent wave process, as start.
Then you build on that.
No Shaved Necks
The shaved neck is beyond the
pale and you must, if you are going
to get by on the least hair that is
allowed, have from two to four
inches of hair in the back, to roll
up in a small bun, about finger roll
size.
And if you Just won't grow that
bun, and if you will be stubborn,
then you must buy one and attach
it to the nape of your neck by some
mechanical means. The hardness
erS are absolutely firm about that.
Then, you have to work magic
with the left Side-it is completely
exposed to the wind and weather,
and it must present a series of
waves and curls, such as recall the
good old Gainsborough ladies.
In the new Diana wave, created
by the guild, the hair is waved, the
ends are curled, the back Scooped
into a soft roll and when the hat is
applied the effect is charming.
Triumph for Femininity
You do not realize that the woman
is only haIf-hatted, according to
recent standards. You just realize
that sweet femininity has tri-
umphed.
Judge for yourself what this may
look like after a hard day at the
office or good subway tussle.
The front view of the new hair
dressing is not so unlike what we
have learned to manipulate. 1t need
not be so sharply pulled back from
the forehead, but may frame the
face as softly and becomingly as
possible.
The right side is dismissed with
neat wave and a tendril or so. It's
that left side that counts; it should
present one long, elegant, soigne
line. Ears must show slightly.
Heads No Larger
Will the new hair styles usher
in a return of the hairnet? No,
no, agree the hairdresSers. Ger
tainly not.
The. most we can hope for is, with
this negative hat and positive hair
dressing, is a short veil, fine as
spiders web, that will exercise gen
tie, and at the same time, alluring
restraint.
Oh, yes, here's another point, and
it is important, even though it
comes late. Don't get the idea that
with this added weight of curls
you can let yourhead look large.
No, indeed.
You must affect this change with
out adding to the size of your head,
or subtracting from the length of
your neck.
The hair must be judiciously
thinned and cut and shaped more
adroitly than ever before, and there
must be absolutely no telltale locks
in the rear.
It looks like good year for the
hairdresserS, if not for the hair
cutters.
Picnic Party Is Held