Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-03-28

Woman readers may be interested TO
know that the eternal search OF men
for romance has but one rival IN mas
culine psychology, and that Is the no
less eternal quest for the perfect shave.
Men are forever buying and discard
ing razors and blades, shaving soaps
and brushes, not because the old is not
good but because they are always hop
Ing that they can find something better.
Look into any medicine cabinet and
the chances are that you will md at
least half a dozen razorS of the safety
type, some new, some old and some
older.
The great marts of the world reflect
this ceaseless search. Right now the
advertising air is filled with new razors,
with the prospects that still newer ones
will be put on the market shortly.
No man is ever satisfied with his ra-
zor. He may regard his wife as perfect,
his children as unequaled-eXcept upon
occasion--his motor car all that an au-
toroobile should be, but II you probe
deep enough into his private opinions
the chances are that you will discover
that he secretly hopes to ind for him
self better shave.
vast ribbons of steel turned into safety
razor blades every year. We forget how
many miles of blades the largest COM
pany turns out each year, but the length
A blade may be sharp, but every man
thinks he ought to be able TO ma a
sharper If he looks hard enough. rms
belief buoys him up through many a
dull shave. He Is always seeking the
treasure at the foot Of the rainbow, ex.
cant in this case his treasure Is q
visionary dream of painless bliss, and
the rainbow nothing more vivid than
the hue Of latest style towel hung over
the rack.
Women have no longing to match
with this of men for the effortleSs,
dreamiike shave. Each woman fondly
thinks herself a movie star when she
| uses a certain brand of soap, or inn
AGNES herself looking as thinlike as the
ladies in the patterns, but no man YET
has found his perfect shave, and so he
possesses to the full the happiness OF
which Stevenson wrote when he said
that cit is better to travel hopefully
than to arrive"
Some men have been trying all the
razors and blades in turn Tor quarter
of a century or more. For economy OF
words, we include the classical and
what is sometimes known as the social
razor, the frightfully sharp old-fash-
Toned razor the BARRIERS WELD. The
modern tempo, what with nerves and
speed. has kept this blade out OF the
| hands of the ma jority of men.
A man VIII go sour on the best razor
ever made. From past experiences he
knows it to be as keen as any to be
| found, but there comes a morning his
| face stings, and everything goes wrong,
Then he begins to look around for q
| new one. He may even go TO the ex-
| tent Of trying q make he bought years
ago and decided at the time was not
! for him.
Men treat the razor manufacturers
with great tenderness. One seldom
hears q shaver knocking popular
make. He win admit that they are
all pretty good, but that he can't shave
with this one or that one. He Is WILL
ing TO put the blame squarely on his
manly shoulders.
When men get together in informal
| fashion, often the talk turns to ra0ors
and shaving, and when 1t does every
man sings the glories of his own ia
vorite, but every mothers son there
knows that In his own heart he Is q
liar.
He has not yet found the perfect
shave. Just as some men quest cease
leSsly for a faultless pipe tobacco
| dreaming that the next brand they
try will be all that a tobacco ought to
be, so most men In the back of their
heads have a life-sized picture of the
Perfect Shave.
| X &'k
He can see this Perfect Shave be-
cause he has experienced II. So ma.
terial a thing as q shave no one takes
| on faith. Since the morning stars sang
together, men of all races have known
perfect shaves, but not often. Only
now and then does a man stumble
yes, that is the right word-onto the