Imperial Valley press., 1930-11-15
new CHEVROLET
MODELS SHOWN
FOR FIRST TIME

Chevrolet'S new car for 1881,
priced substantially below current
levels, goes on display today
throughout the nation.
Heralded as The Great American
Value" the new car boasts two
inch increase in wheelbase, larger
and roomier bodies by Fisher with
mohair or broadcloth as optional
trimming, and scores Of refine
ments in appearance and perform
.snce despite the new price which
brings the level for the 1881 car to
far lower figure than any Chew
rolet, four or six, has ever sold.
Dealers throughout the United
States put the new models on eXhi-
bition this morning for the first
time, nearly two months in advance
of the customary date for the show
ing of the annual new car. This
move in advancing the announce
ment, date. it was felt by Chevrolet
officials, would render a distinct
contribution to the cause of general
business revival by insuring extra
ordinary activity during two nor
mally dull business months for the
100000 people throughout the Unit
ed States who depend directly upon
Chevrolet for their livelihood.
The 19 domestic production plants
Of the Chevrolet organization are
now in full swing on the new model,
according to w. S. Knudsen, presl-
dent, and shipments are going out
to dealers to assure immediate de-
livery of all models.
Fundamentally the new model
embodicS the same basic features
which, since the introduction of the
Chevrolet Six, enabled it to achieve
popularity four times as great as
any other six cylinder car. How
ever, scores Of improvements and
refinementS have been made this
year-every change designed to in
crease the smartness, performance,
safety or durability Of this latest
General Motors model.
Many improvements
Among the improvements are q
fully insulated front compartment,
easier steering, more durable clutch,
smoother and Quieter transmission,
and liberal use Of rustleSs chromium
plate on exposed bright parts. -Four
Lovejoy hydraulic shock absorbers,
and fully enclosed, waterproof tour
wheel brakes continue as standard
equipment.
IN the line of nine body types are
three open models-the roadster,
phaeton and sport roadster and six
closed models-the coach, sedan,
special sedan, the three window
coupe, and five window coupe, and
the sport coupe.
All sport models come equipped
with the new and popular chrome
plated radiator grills. All models
have smart new wire wheels, with
ATS by 10 tires as standard equip
ment. Hubs are very large, OF the
concealed bolt type, with hub caps
Of cleaning chromium plate set of
by block ring circling the Chew
rolet emblem in the center Wheel
finishes harmonic with the wide
variety of body combinations
Every change and new feature has
met and survived innumerable tests
before being incorporated in the
1881 car. Consistent with the eStab-
liShed policy Of working two years
ahead" the Chevrolet engineering
department was at work on this new
car before the public showing of
last years model. Each one of the
20 major engineers has been at work
on various units, oftentimeS two or
more engineers working indepen-
IDENTIFY on the same unit.
Entirely apart from Chevrolets
own engineers and designers were
further facilities for the develop
ment of the car in the General Mo
tors Research Laboratories, the most
extensive project of its kind in the
industry, and in the large corps OF
expert craftsmen of the Fisher Body
organization. The combined talent
Of these vast organizations has been
brought to bear on the new 1881
Chevrolet that it might measure up
to its slogan Of The Great Amcri-
can Value"