davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1930-03-17
IN SPENDING
DECLARED TO BE
REAL ECONOMY

What most impresses visitors from
other lands is American prosperity
in the face of seemingly prodigal
expenditures for all the comforts and
conveniences we enjoy. Banks re-
port record savings deposits. Life
insurance holdings have reached the
almost incredible amount of one hun
dred billion dollars. Yet nearly four
million motor ears were bought i'll
1929 alone. The American idea of
thrift is not to practice cramping
frugality. Rather it is to spend --
wisely. Our economies are the larg-
e. economies that come from the
skillful buying of values which give
us more than is shown on the price
tag.
The extra penny or two we pay for
paekaged foods buys unearrying
freshness, goodness and cleanliness
qualities that more than offset in
value received. the cheaper price of
the same foods in bulk. The cost
of modern appliances is not measured
in money alone, bat in time and
labor saved, in comfort and conven-
ience. These are values beyond
price, for they make for that pro-
gress and freedom of mind and ac-
iton which is the basis of greater
individual happiness and an inven-
tive to greater individual success.
Thrift-American plan-and news
paper advertising are closely linked.
Probably no one thing has helped
us more as a nation to know what
to buy and why than the pages OF
the widely read local newspapers.
No matter where you live, newspaper
advertising enables you to know and
to secure identical values. This is
particularly true as to the newer
ideas in home building and home
furnishing. Every advertisement in
this newspaper is liberal educa-
tion in values. The newest idea and
the tried and true alike can be
wholly depended upon to give you
proved values.
Imperial Valley press., 1930-03-17
First Mortgages

Obtaining a loan with which to
pay the balance between the first
cash payment and the total cost of
n piece of property is usually sim
ple matter when the amount paid
down amounts to 40 or 80 per cent
of the whole purchase price. The
problem becomes harder as the pro
portion to be borrowed grows larger.
No matter what loans are required,
II is always best for person with
out experience in real estate matters
to borrow from a responsible loaning
institution, if only for the benefit
it its advice in the matter of valid
ity of the title, seeing that all back
taxes and special assessments are
paid, that insurance is kept up,
that there are no mechanics liens or
other claims against the property
and that the price is reasonable and
the value of the property not likely
likely to fall with a few years. The
fees charged ana services rendered
bv different institutions in arrang-
ing loan may differ substantially
and m more than offset differ
q loan from a good bank, building
and loan association, or insurance
company is an assurance that II
thinks the proposition sound.
When money is borrowed for the
purchase of a home the lender gen
orally requires a mortgage or trust
deed that gives him the right to
have the property sold at auction in
ease promised payments on the in
terest or principal of the loan are
not made regulerly. A first mort
gage up to 30 or Go per cent of the
value of a house and lot is consid-
cred one Of the safest possible in
vestmcnts, and it should be easy to
obtain such a loan from a building
and loan association, savings bank,
insurance company, trust company,
or some individual-perhaps the
seller of the house.
Imperial Valley press., 1930-03-17
MORTGAGE SHOULD BE HAD
FROM RESPONSIBLE PARTY

In many cases, however, it vii
not be possible for she buyer t
borrow all the money he requires OIL
first mortgage, and he may have
to borrow additional funds ON q
second mortgage or note. The holder
OF the second mortgage takes more
risks. consequently rates of interest
on second mortgages usually run
higher.
Bonuses or commissions of as much
as 10 per cent are sometimes re
quired for placing second mort
gage.
The character of the home-seeker
is often a deciding factor in his
ability to obtain second mortgage
On reasonable terms.
Discounts on Second Mortgages
The contractor who builds house
may take such a mortgage and ex'
pect to sell 1t at a quarter or fifth
less than its face value. This fact
should be borne in mind, and the
contractor should charge less for the
house if the buyer can pay cash,
Second mortgages are sometimes OBJ
tainable from companies which make
a speciality of such business, from
employers, and from relatives,
friends, and other individuals with
money to lend.
The lender, if unserupulous, may
encourage the purchase of an ex-
pensive piece of property when he
is confident that the buyer cannot
meet the payments, so that he can
foreclose the mortgage and buy the
property himself at a forced sale.
when prices may be low. This Is
an additional reason for dealing with
2 responsible institution, which will
usually advise against a purchase be
yond ones means.
If the owner retains the title to
his land and pays the contractor as
the work progresses, he may have to
make some special arrangement to
borrow the money before the house
is complete. He will, of course, have
Imperial Valley press., 1930-03-17
OLD LIN0LEUM IS
EASILY RENEWED
(Bv Lawrence II. Ikerman)


Linoleum which is not badly worr
may be waxed. vanished or lac
quered. She only requirements be
ing that the surface be clean and
free from greases or wax before ap-
plication of varnish or lacquer, and
clean before waxing. Badly worn
lnoleum may be transformed into
many pleasing effects. The surface
must be clean and free from grease
or wax and at least two coats of
floor paint applied to make the job
better. A medium dark color can
be used and fouT-inch width stencil
placed about eight inches from the
wall all around the room in a bright
color will produce a very pleasing
result.
The good painter, when finishing
over linoleums, sometimes produces
the block effect which appears when
properly done Just like new block
pattern linoleum in various plain
colors, and the spatter effect is also
very pleasing. The good painter
has more ideas of useful, practical
nature than many people reilize. Let
him give you some helpful sugges-
tions the next time you paint and
then watch the neighbors comph-
ment your results. Your personal
pride will permit worthwhile COM
pliment on your own good Judge
ment.
Imperial Valley press., 1930-03-17
BELIEVE RI OR
NOT THE GANG
KNOWS ITS HAIL

Old timers in the valley, who
which occurred here-arouud one
Fourth of July if we remember our
stories corrcctly-came step near
cr being indicated yesterday when
hail, to tht depth of -four or five
inches, covered the ground east Of
the highline canal ON the road to
Yuma.
1t was no mcasly little hail either,
but full grown stuff, much of it
larger than the marbles the young
sters play with and capable of rails
ing quite Il bump upon the unpro-
tected cramium.
Proof that the hail was not a
mirage was produced by George O.
Young. of the Imperial lee and De
velopmcnt Company, who brought
back thcrmos Jug full of the froz-
en- rain and kept it until this
morning to convince doubling ones.
Young was one of party which
included Mrs Young, Mr.. and Mrs,
w. d. Carey, Mr.. and Mrs Dunbar
Carey, Mr.. and Mrs. Frank II. "Rcd"
Mitchell. Mr.. and Mrs. Donal
ketrhen, Miss johnson and Willis
Carey.
According to Young the highway
and adjacent desert four miles east
Of the highljne canal was covered TO
depth Of nearly five inches. and
the hail rattling against the ear
tops sounded ike machine gun fire
Flpd Nc6cl-Thau had the bucket Of
hail this morning, displaying it to
suntry doubtgrs, and went on record
as being willing 20 make affidavit
tha, it was not a product Of the ice
company being used for propaganda
purposes.
Imperial Valley press., 1930-03-17
Legal Notice
NOTICE OF SALE OF REAL ES.
TATE AT PRIVATE SALE
No. IO3-376

|
| In the Superior Court of the State
of California, in and for the County
of Los Angeles.
In the Matter of the Estate of
JACK STEIFF, also known as ia
cob Steiff, Deceased.
Notice is hereby given that the
undersigned the administrators with
/ he will annexed of the Estate of
said Jack Steiff, also known as
Jacob Steiff, deceased, will sell az
private sale, to the highest bidder
upon the terms and conditions here
{ matter mentioned and subject to
confirmation by the said Superior
Court, on or after Friday, the 2lst
day Of March, 1890, all the right,
title, interest and estate of the said
Tack Steiff, also known as Jacob
Steiff. deceased, at the time of his
death and all the right, title and
interest that the said estate has, by
operation of law or otherwise, ac-
CURED other than or III addition to
that of said deceased at the time of
lis death, of, in and to that certain
lot, piece or parcel of l.nd situate,
lying and being in th1 County of
Imperial, State of California, and
more particularly described as fol
lows, to-wit:
Lot Twelve (12) in Block
Nineteen (19) in the Townsite
of FL Centre, County of Inn
Il af Inl
per map thereof No. 953 filed
in the office Of the county Re-
corder of San Diego County.
The terms and conditions Of sale:
Cash in lawful money Of the United
States; ten per cent of the purchase
money to be paid at the time Of the
sale; balance op confirmation OF
sale.
The purchaser is to assume the
payment Of, and take the property
purchased by him, subject to al
the State and County taxes, and al
assessments of whatsoever name ol
nature which are now or may be
come hereafter chargeable to or
len against the property purchased
by him.
| All bids. or offers must be in writ
ing and may be left at the otflr'
OF Ralph w. .Eckhardt, 1920 CAN
fornia Building. 205 So. Broadway
Los Angeles, County of Los Angeles
State Of California, or may be de
livereI to said administrators per
onally in said County Of Los An
geles, or may be filed in the oi1lc'
of the Clerk of this Court at any
time after the first publication ol
this notice OF sale.
Dated: March 4th, 1890.
Murrill La Veta Welis
Administrative of sald estate
! Ralph w. Eckhardt
Attorney for said adm inis'ra'ri%, =.
Imperial Valley press., 1930-03-17
Atend the special demonstration noav going on at ou'
s5otoroom Delicious salads and desserts served.
FREE recipe backs -. open e1emings until 10 o'clock

ALL this week we're giving a special
n demonstration Of the Frigidaire
Hydrator Were showing what an
amazing difference this new compart-
ment makes in vegetables. We're
showing how it reyives wilted celery
how il restores lost crispness TO lettuce
and radishes-how il keeps
tomatoes firm and delicious. SPtCl
And, in addition TO the We ar
Hydrator, we're demonstra- to all +,
ting the latest cabinets in strait!
Imperial Valley press., 1930-03-17
A MESSAGE FROM THE PRESIDENT

Maintaining a high percentage of individual home
owners is of the searching tests that chal-
lenge the people of the United States. The present
large proportion of families that their
homes is both the foundation of sound economic and
social system and guaranteed that society will
continue to develop nationally changing conditions
demand
Herbert Hoover
Imperial Valley press., 1930-03-17
tvto Dealers To Meet Tho

mobile dealers branch of the El
Centre Chamber of Commerce viii
meet tonight 1T the Barbara No-tl
hotel at O'Clock. Representative.
from all over the valley will be pres
ont to discuss different problems con
fronting the organization.
Imperial Valley press., 1930-03-17

Scouts Have Dinner-Officers of
boy Scout Troop 3 held their pot
iuek supper, with thein scout mas
fers, II. +. Sallcy and l.. A. Mont
2omery, Saturday night in the Scout
hat. After the dinner, the boys met
"ith the other members of the troop
.or the regular weekly meeting. The
Officers who attended the meeting
were: William Tondro, J.1i Cass, Del
no Hockett, Ialbert Cass, Leonard
Moore, and Richard Maddux.
Imperial Valley press., 1930-03-17

to pay interest on the sum so bor-
rowed while he is still paying rent,
and he may consider the interest he
pays during the construction period
as part of the first cost of the
house.
Imperial Valley press., 1930-03-17
ODerato Or Gnndrich-

OgV-dtO UI- OfOOuIIUN II'IV-W =.
Goodrich. clicf clerk and assistant
cashier of the Banl, OF italy, under.
went mn operation this morning ut
the II Centro hospital for appcudi.
citis. Advice from his physician
stated the opcGI ion was successful
aud the patient is recovering rap
idly.
Imperial Valley press., 1930-03-17
Pire Damages Renaired -

Fire Damages Repaired - A crew
Or painters started work this morn
.hg on the arcade of the Rank of
italy building on Main street which
vas blackened by smoke from the
IRE which destroyed the II. c. Dill
er Hardware store, early last week.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28
Luncheon Held
BY Bible Glass
of City Church

Supervisors of the woman's Bible
class of Central Avenue Methodist
Episcopal church were hostesses for
a luncheon given today at the Food
craft shop. Century building.
Hostesses we're Mrs. w. j. Sum-
ner, Mrs. William Carlin, Mrs. M.
B. Stratton, Mrs. H. F. Holland, Mrs.
w. B. Meyers, Mrs. j. M. Bond, Mrs.
Anna Meek, Mrs. G. j. Hoffman,
Mrs. Kate Gender, Mrs. Earl Con-
der, Mrs. H. E.. Wilson, Mrs. Henry
Coerper, Mrs. j. B. GoSsett, Mrs.
G. R. Winter and Mrs. Catherine
Bodine.
Following luncheon q program was
given. Mrs. Harris F. Holland, a
charter member. was in charge of
devotions. Mrs. Henry NJ. Bowling
gave the principal talk. Miss Mary
Beatrice Whiteman gave a group of
readings.
Mrs. w. c. Borcherding, teacher,
and Mrs. w. W.. Reedy, president,
received, assisted by the other Off
cerS.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28
Linen ShOzOer,
Bridge Is GUen
for Miss Hook

Miss Dorothy Hook, whose mar
riage to Russell E. Cliff will take
place Feb. IA, was the honor guest
at a bridge party and linen shower
given Monday night at the home OF
Miss Marguerite Bowers, 1927 Win
throp avenue. The hostess was as
sisted by her mother. Mrs. j. F.
Bowers, and Miss Marjorie DeVaney.
The table at serving time was
decorated with pink roses and blue
sweet peas.
Guests with the bride-eIect were
Mrs. j. A. Hook, Mrs. Charles Cliff,
Mrs. A. L. Johnson, Mrs. Henry
Langsenkamp Jr., Mrs. Fosdick
Goodrich. Mrs. Malcolm Carlisle,
Miss Dorothy Oblinger, Miss Dorie
Hair. Miss Dorothy Fife, Miss Pauline
Decker and Miss Antoinette Lang
Senkamp.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28

around, was certainly outstanding
in a quietly lovely way.
Must tell you about the Access
series tomorrow
81 q n
MTEVER is made an evening
~ dress under seven to twelve
yards!" says lovely little Madame
Ardanse, viewing with such sad
expression my four yards of beau
tiful white satin that I had had
for such a long time.
And then 1 better understood
how the "very-special- price-to-you-
Madame" always f1uttered around
five thousand francs. (Figure it
out for yourself, twenty-five francs
to the dollar-A COUPLE of ex-
clamation points.
Worn with the jacket buttoned,
it's a one piece dress with an
interesting collar arrangement
that's all. A One-piece dress with
dainty lingerie touches, which are
so smart these days. And then
worn with the jacket unbuttOned.
it becomes one of those SO smart
dresses that you see with jacket
of any size, from a short boIero
to a three-quarter coat.
I am talking about the smart
suit dress 1 designed for you this
week. You can have the illustrated
leafiet by sending a 2-cent stamp
to the Dare Department of The
Times.
TTAVE you a little pelerine in
i L your home? Really, my deah!
If you haven't you just don't belong,
that's all.
Sh-h-h-h, III tell you tomorrow
what it is-if you're lucky and I
remember to do it.
Au RevOir!
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28
Miss Hayes Is
Sorority Rush
Parry Hostess

Miss Mary Hayes, 2753 Marker
avenue, was hostess for rush party
at her home Monday night, given by
members of Alpha Delta Tau Soror-
ity. Miss Katherine Gill was rush
captain.
Guests were Mrs. Ernest Turner,
Miss Elizabeth Breen. Miss Bertha
Geer, Miss Lucille Patrick, Miss
Ann Doll, Miss Lucille Byrne, Miss
Mary McGovern and Miss Hannah
Lynch.
Members who attended were Miss
Margaret Moylan, Miss Mary O'Con-
nor, Miss Betty Lee, Miss Onarga
Campbell, Miss Katherine Bland,
Miss Gill, Miss Blanche Tyler, Miss
Helen Gill, Miss Mary Eunice Haynes
and Miss Betty Endsley.
Decorations and appointments
were in Valentine color and design.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28
silhouette
Is Fitted in
Some Models
BY HENRI BENDEL


NEW YORK. Jan. 23-The new
era of elegance in the realm of
-,yomen's costumes has had a dis
ttnct influence on pajamas.
Two Of the outstanding points of
interest in the new creations being
advanced for all kinds Of occasions,
are tre fitted silhouette and the
full-Skirted trousers.
The former is the logical outcome
of a growing demand for costumes
that take the new nodded Lines.
Everywhere there is a feeling OF
gowns that take the body lines, the
Sloping in waist, the natural curve
of the hips.
= The latter is that new desire for
grace. The time when abrupt. STAG
cato styles are at a disadvantage.
:Gracefulness is a woman's right to-
i-iay. even when she is wearing
beach pajamas.
- Difference in Pajamas
Great diversity IN pajamas is evil
dent now. The satin and chiffon
mes for studio wear are vastly diff
ferent from the peasant calico ones
Tor outdoors.
1.-The former is apt 10 be developed
IN draped bodice, with fitted
Jacket. or with some arresting and
Individual coat with distinctive
saIeeves. All Iounging pajamas are
apt TO take silks, satins, lace and
fine fabrics.
Paiamas for the beach may take
cottons. printed linens, various
hand-blocked materials or they may
take silks. too. Standings in lovely
colored prints are very good this
year
Colorful and elegant is a pajama
suit for southern wear that is quite
the type to wear for cocktail hour
on the beach or for outdoor lunch
cans and bridge.
Color Is Gorgeous
It's color is gorgeous, being satin
n green, cerise. blue and biege,
quite an Oriental combination OF
tone.
The trousers are fitted until we'll
below the hIplme. where their diff
ferent striped portions flare decid-
edly to give tremendous width to
the lower edge which barely misses
the floor
The trousers are made of all four
coiors, in stripes. with the bottom
edge in the green. The overblouse,
which has a real waistline, is of
beige and the coat is of cerise, band
ed in green.
For intimate hours at home. there
is a charming suit in bOiS de rose
faille. with sections of darker-s satin,
heavily embroidered in all the rosa
tones.
The pajamas are one-piece, OF
the faille, with circular cut to the
trousers that makes them fuller than
most skirts.
Jacket Slips Over
Over this sleeveless suit, very
femininely cut long jacket slips
with glamorous full sleeves in angel
cut and with the embroidered satin
faShioning the body.
For beach wear there's a hand
blocked linen suit in colorful fash
ion. Fellows and reds fiaunt their
rather delicate pattern all over the
coat, while the slightly fiaring trou-
sers and turban are of natural tone
This is an admirable color COM
bination for wear on the hot sands
under the southern suns.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28
PARIS, Jan. %.
oh, gor-r-r-r-sh! What shall
7 write about

"Well, how about telling
'em how gor-licious you
looked New Years eve?"
Oh we'll, maybe it would interest
you at that! And I'll tell you this
many an imminent dowager's
lorgnette arm got sprained that
night, if 1 must tell you as
shouldn't.
Why? Well, not that I was by any
manner of means the youngest or
even halfway the most attractive
woman in the room, but because
had the good sense to SAY it with
Velvet" AND terriflcally plain
million-dollar elegance velvet at
that.
In ballroom full of lovely ladies
with fortunes to spend on Paris
models actually purchased in Paris,
and each gown trying to Guido itself
in magnif1cence, it's a wise mamma
who knows her own decolletage, as
it were.
And the soft black chiffon velvet
gown, very low and square as to
decolletage, front, shoulders and
back, fairly form-fitting and falling
in marvellous Grapes to the ankle all
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28
ALPHA DELTA Pr TO
GIVE BRIDGE PARTY

Butler chapter members of Alpha
Delta Pi sorority are giving bene-
fit bridge party at the Lumley tea
room at 8 FRIDAY night. The pro-
ceeds from the party will go TO the
building fund.
Miss Shirley Nelson is general
chairman in charge of the affair,
assisted by Miss Pauline Plummer
and Miss Bernice Darall. Miss
Florence Mcdonald Is chairman in
charge of reservations. There will
be seventy tables.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28
Mrs. Dennis Is
Speaker, Guest
of Local Club

Mrs. Mary HaSs Dennis was the
honor guest and speaker at the an
.nual guest day of the Independent
Social Club at the Columbia Club
TO-DAY. Mrs. P. J. Clark was hostess.
A musical program was given by
Miss Ira Wagner. SoloiSt. accom-
panied by Miss Lora Cook. Mrs.
Kenneth Hay sang. accompanied by
Mrs. Lora L. Lackey. Miss Jeanette
lands Riggin violinist. presented n
group of numbers. assisted by Miss
Ester Parsons.
= Mrs. Clark was assisted by the
entertainment committee, composed
Of Mrs. Urla Ellis, chairman; Mrs.
Harry Linabwry. Mrs. Hans Kar-
stadt. Mrs. E. A. Hunt, Mrs. Walter
Eichholtz. Mrs. Walter Masters and
Mrs. Leonard Jones.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28

The highest award in Girl
Scouting, the golden eagle, will
be awarded to Miss Harriet Jones,
2339 North Delaware street, at the
January court of awards to be
held Friday night at the Broad
way Methodist Episcopal church.
The five indianapolis girls who
previously have received this
award are Mrs. Henry Langsen-
kamp Miss Jane AlbOrn), Miss
Emma Gardner, Miss Dorothea
Hanna. Miss Betty Johnson and
Miss Pauline Vonnegut. Miss
Jones. who attends Butler univer-
Sity, is now acting captain of
Troop d.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28
GRACE Is DOMINANT NOTE IN NEW PANAMA FASHIONS
TObi11
Hostess fo1"
Bride Elect

Miss Rachel Tobin, 1916 North
Talbot street, entertained today
with luncheon in the tearoom OF the
Columbia Club, In honor OF Miss
Josephine Stout, whose marriage to
Leon Desautels will take place Sat
urday, Feb. 8.
The luncheon table was centered
with a bowl of sunburst roses and
lighted by tall yellow tapers. Gov
ers were laid for Miss Tobin, Miss
Stout, Miss Eileen O'Conner, Miss
Caroline Sweeney, Miss Cecilia
McDermott, Miss Mary Bingham,
Miss Catherine Lapenta, Miss An
toinette Langsenkamp, Miss Louise
lyman, Miss Mary Virginia Feeney,
Miss Josephine Madden and Miss
Helen Ready.
Mrs. j. v. Stout will entertain
Saturday afternoon for Miss
Stout's house guests, who will come
for the wedding, and Saturday
night Miss Ready will entertain
with a dinner party at the Colum-
bia Club.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28
WhenPaiir1
Comes
Two hours after eating

once. You will never use crude
methods when once you learn the
efficiency of this. Go get a small
bottle to try.
Be sure TO get the genuine Phil
lips Milk of Magnesia prescribed by
physicians for fifty years in correct
ing excess acids. Twenty-Five cents
and 80 cents a bottle-any drug
store.
Milk of MagneSia" has been the
q. S. Registered Trade Mark of The
Charles H. Phillips Chemical Com
pany and its predecessor Charles Fl
Phillips since 1875.-Advertisement
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-28
HOLDS BRIDGE AND
SLUMBER PARTY

Miss Alice Brady entertained
with a bridge party and slumber
party at her home, 1923 East Six
tenth street, Monday night. She
was assisted by her mother, Mrs.
E. H. Brady.
Guests included Mrs. Jack Klinger,
Mrs. Donald Brown, Mrs. George
Toye, Miss Catherine Mitchell, Miss
Florence Harlan, Miss Ruth Ehlers,
Miss Mildred Birdsell, Miss Gretchen
Drake, Miss Loretta Calm, Miss
Gertrude MichelS, Miss Lura
Thomas and Miss Peggy Brady.