Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-12-14

ment with marked fidelity have been
created this year for Americas chill
dren
All of the country's fads, fances
and foibles, sports, occupations and industries
are cleverly wrought into playthings. Scarcely
q detail has been overlooked. Miniature sky
scrapers and the machinery with which to con-
struct them. Outdoor and indoor golf courses.
Airplanes Zeppelins and gliders, automobiles,
motortruckS, overland busses-all of them with
the latest improvements and accessories.
Motion-picture machines and radio outfits
with the very latest gadgets. Motorboats and
yachts, Speedboats racing cars and transconti-
mental and transoceanic flying machines. Ultra
modern homes in dollhouse form.
All these and many others are represented in
reproductions mirroring virtually every phase
of American grown-up activity. Toy manufac-
turers displaying their usual acumen, have
borne in mind the initiative qualities of the
child and have patterned their designs accord
ingly. They have anticipated the various
yearnings of the lads and lassies of 1880 and
have given them counterparts of all the differ
ent objects they see about them daily. And
these playthings furnish the key to open the
revealing door of the Nations loves: love of
mechanics, love of speed, love of travel love of
sports love of buildings with sky-kissng spires,
love of ultra-modern, colorful and expensive
equipment in the home.
There is a bit of pathoS in the fact that toys
this year so highly mechanical, complex,
noisy and excessively modern. Gone is the ten
dency toward simplicity. Even in the realm of
the play room is injected the whirr of machin=
cry the frenzied speed of fast-moving vehicles
the compact and crowded idea of the modern
American apartment home, the swift pace of
American life. The staccato note of the rivet-
ing machine The incessant and shifting pic
lures on a screen The ceaSelesS noise of the
radio The blare of jazz-band instruments.
Never before have toys been so highly me-
chanized so sophisticated, so noisy or so educa-
tiOnal and scientific
It is as though the mythical old gentleman of
legendary reindeer fame had dumped whole
carload of toys down the artificial fireplace of
the American home and said:
Go ahead, children! Get busy! Make
noise. Work fast. Add your bit to the coun-
trys racket. Join the orchestra of sound. Start
the machinery whirring See what you can do!
Try to garner lot of money"
tour of the toy market brings to light the
fact that this year there is big run on con-
Struction toys and golf sets. Miniature golf sets
constitute the particular venture of toy creators
this year and, judging from the way they are
selling. every American youngSter will soon be
batting small balls through tunnels into a hose
pipe. over hill and into hole The vogue for
miniature golf courses was bound to be copied
for the children
I has been estimated that the American peo-
pie spent between 81 100000 and $4,000 600
on miniature golf last Summer.
With the development of hundreds of these
miniature golf courses for adults came the in
evitabIe introduction of golf outfits for the
younger generation. They are Of varied kinds