New Britain herald., 1930-10-30

growers or selling organizations elsewhere.
 ''The New England Farm Market ing Program was made possible by the passage of enabling legislation in the six states, whereby New Eng land producers may grade and pack their New England grown produce in accordance with official grades and standards and. upon license of the state commissioner of agricul- ture, may sell them under the New England Quality Farm Products Label'
 The farm marketing program has definite advantages both for pro- ducer and consumer. To the latter it offers honest quality and fresh ness, under a state guarantee. To the producer it offers access to the great New England quality market, and higher returns for his efforts.
 Community Development
 Another important phase of the councils program is the work of it's community development committee. This committee obtained and pub- licized for the first time in the United States accurate data con- corning the migration of industry in, to and from New England, proving conclusively that New England was gaining new industries and indus trial employees faster than old in- dustries were failing or moving elsewhere.
 During the period from 1926 to 1929, inclusive, but emitting Boston for 1929 Gas the figures for that city are not yet complete) 1855 new in dustries, employing 96.S05 workers. were established in New England communities, while 9SS industries, employing 64,S16 workers, were lost by failure, liquidation, or removal. New England has, therefore, had a net gain from industrial immigra- ton in four years of S67 industrial plants, and approximately 32,000 in- dustrial jobs.
 lover 40 communities have made | industrial and community surveys, | power and railroad companies have l made regional industrial surveys in | five out of six states. every railroad, and over 90 per cent. of the public | utility companies have industrial de- velopment departments, or men as- signed 10 this work, and 75 cham | bers of commerce have active in dustrial development committees. | with special industrial development | men on the staff of many of the | larger chambers. New England com | munities are giving increasing atten- ton to providing industry with ! better manufacturing conditions.
 Recreational Growth
 "The New England council, since ] it's inception, has recognized the i'm portance of developing New Eng | lands recreational resources as a means of increasing New England's | cash income, increasing New Eng lands permanent taxable wealth, in creasing the sale of New England's agricultural and industrial products, and increasing, through the service facilities necessary to take care of vacationists requirements oppor- tunities for employment to the peo- pie of New England.
 "The committee on recreational development first made known the facts concerning the size of New England's recreational industry, that it brings us 3,000,000 visitors each year, accounts for a cash income of about S500,000,000, assessed valua- ton of recreational property esti- mated at $500, 100000 and taxes paid by recreational property estimated at S15, 100000.
 "Official machinery for promoting the states recreational development has been created in Massachusetts and Rhode Island since the councils formation, leaving only Connecticut without such organization. Forma- ton of regional development groups has been fostered. The council each year publishes and distributes na tionally 100000 copies of recrea- tional booklet, including a directory of all recreational sales literature published in New England. It has stimulated many banks, public utili- ties, oil companies and railroads to | advertise New England's recreation- : al attractions more effectively and more aggre5sively, and has stimu- lated greater use of all-New England recreational appeal and greater CO., ordination of advertising schedules.
 "Current business conditions strongly emphasize the increasing importance of alert progressive man. agement as the cornerstone of indus trial success. Success in business depends chiefly on taking the right | action at the right time. Coopera- . tion in act-finding is major serv- i ice Of the councils industrial com | mittee to New England industry.
 Industrial Progress
 Last winter, when industry gen. orally was at low ebb, the industrial 1 committee of the council gathered | the facts as to measures which | might be put into effect to meet the , situation. These facts, in the form | of a business stabilization program, were presented to manufacturers i throughout New England. Later, | summary was issued showing how 1 several hundred New England firms | had applied these suggestions to ad | vantage in preparing for cheaper ! mand of the future. By their ac ton these and other firms not only l helped themselves, but were also able to provide additional employ ment for thousands of workers.
 "The committee brought out the | suggestions that in better merchant dising lay one major avenue to bet ter business. Improvement in pro- ducts, coupled with improvement in selling methods, and the elimination of waste in sales activities, were de- clared to be the major steps in lm- proved merchandising programs.
 Again the council, through its . industrial committee, campaigned .