Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-14
BROADCAST reporter who
can describe an event in a

II concise and interesting way
in the style of newspaper
writer is one of the crying needs
of radio, according to c. E. But
terfield, radio editor of the Asso-
ciated Press.
Butterfield, in a little column
which he calls Between the Wave
lengths" condemns in his diplo-
matte style, the recent broadcast
description of the arrival in New
York of the French transatlantic
flyers, Coste and Bellonte, and
points out the need for better and
more detailed coverage of such
important events.
THE needs of radio are many,
for nothing man-conceived is per-
feet" he says. But there is one
requirement that may be out
standing.
"It is a broadcast reporter who
can vocaliZe with the ease and dt-
ect-to-the-point manner of the
man or woman who pounds type
writer behind the scenes in the
newspaper Office. At the same time,
when fill in is needed to hold
the audience while waiting a par
ticular high spot, he or she must
be able to improviSe in an enter
tanning manner.
Listening to the verbal report
of the arrival of the French flyers,
Coste and Bellonte, might be con-
sfdered a reason for these state
ments. While there was plenty of
information via the loudSpeaker, it
did not seem to provide smooth
account of what was taking place
| There was a familiar tinge to
the broadcast. It sounded much
like the oft-recited account of the
cub reporter who carefully related
in his story all of his own trials
and tribulationS before he reached
the real facts-that there was no
wedding because the groom did not
show up"
WITH the final completion of the
W broadcasting plans for relay
ing reports Of the Americas Cup
race contenders, the Shamrock v
and the Enterprise, radio listeners
are assured by the broadcasting
companies of daily accounts of the
encounters throughout the week.
Both the National and Columbia
Broadcasting Systems have made
elaborate arrangements to permit
listeners of both networks to fol-
low the progress of each of the
races as they take place this week
AnnouncerS will be stationed
aboard the United States destroyer
Kane and Coast Guard boats
which will follow the contenders
throughout the races, and will re-
lay brief descriptions Of the en-
counters by means of especially
constructed short wave broadcast
ing stations.
Signals from the small-powered
| tranSmitter aboard the Kane will
be picked up at receiving posts at
Newport, where they will be relayed
to the key stations of the networks
for distribution over the country
| In addition, Columbia has planned
an aerial description of the races
from aboard the blimp Defender.
The N. B. C. will have as its chief
announcer, Samuel Wetherill, as
sociate editor of Yachting. George
Hicks and James Wellington will
assist him.
Ted Husing, ace Of the Column
bias sports announcers, will ham
die the principal part of this sys-
TENS description of the races.
VAUGHN DE LEATH, the "orig-
inal radio GIRL" and one OF
radios best known stars, has been
loaned" by the N. B. G.. to Station
WTAM in Cleveland for period OF
six months. She will be featured
| in programs broadcast from the
new super-power station and will
conduct a series of program ex-
| perimentS.
Miss de Leath returned recently
| from an European tour and after
taking part in the gala radio revue
of the General Electric Co., left
| for Cleveland. While she expects
| to confine her work to WTAM she
will remain under the manage
ment of the N. B. c. Artists Serv-
| ice.
IOUTSTANDING business men
and Government officials will
vie with a group of internationally
known vocalists and musicians in
a salute to radio for solving the
unemployment problem at Cam
den, N. j., during an hours pro-
gram through the combined Ma
| tional Broadcasting Co. networks
Friday night.
The program, originating in
Camden, will climax a holiday de-
clared in that city by the mayor
in celebration of the concentra-
ton of the activities of the RCA-
Victor company there. Thousands
of people have been given employ
ment as the result of this concen-
tration, which places the full re-
sources of the organization, in
Guiding manufacturing, engineer
ing and research, in Camden.
Short speeches by Secretary OF
Labor James J. Davis, Secretary OF