Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-11-21
in OUR
VALLEY

n Valley has peer prouSh
about 70 some extent in Brownsville
hv a visit OF Walter E. Hardy. pres
fdent of the Hardy, OZanne q Har-
dy. Inc. advertising agency OF Chi
cago.
II is true that Mr.. Hardy comes to
Brownsville primarily 10 gain Tor
himself the contract for handling
the Valley advertising through his
own agency. but out OF his own ex-
perience he brings a message which
although not altogether to our Tx
ing is probably true. He says $50
600 is not one half enough to do the
work.
At least 100000 should be raised
for the program. he says. and ADDS
that he believes he car get Sl0O.OOo
Of that amount from two sources.
THIS IS no recommendation TO con-
tract with Mr.. Hardy or any
other particular agency. but it Is
a plea for the Valley TO decide def
initely what II does want and 60 al
ter that.
The Better Business Bureau now
in the making, is a body which will
bring about to a great extent organ
ization OF the Valley and will fill
n great need. But until the VAL
lev decides to protect itself as Calf
ornia is now doing. and how. IL will
be proceeding without a definite
plan. and sometimes against Itself.
As witness the haphazard shipping
and many price quotations on citrus
fruit this year.
On TOP Of that comes the
ton that INSCRIPTIONS dealers this
wear have been known TO dump Flor
ida fruit into Valley boxes and offer
il for sale. There is no central or
panization In the Valley TO fight its
battles as a whole.
THE Valley should be organized as
one unit in such matters. Pick
ed I'D a magazine with the larg-
est circulation and highest rate Of
advertising in the nation last night
There was an advertisement by one
railroad company which costs nous
ands Of dollars.
II portrayed a map and the rail-
road company's route to Florida and
New Orleans. urging that tourists
spend the winter there. Looking at
that man one could not tell there IS
such a place In the world as this
Valley. which offers even more TO
the tourists.
some day we viii learn that con-
certed action and advertising pay
and paw big. But II remains for
the valley representatives TO decide
on something definite TO gain any
results even II a million dollars Is
expended
THE fair opens at Harrington TO-
morrow. You have probably
heard Of that before. II YOU
have not the Harlingen Valley Morn
ing Star came out today With %
pages 70 tell YOU about II
This IS the third special edition
Of Valley newspapers that has come
out recently. The Mission I1mes
and the Mission Enterprise are tne
other two. All will do the Valley
good.
rHF Brownsville Herald will al
ways applaud good special edl-
. lions Of that kind in the Valley.
T. Is when some newspaper OUTSIDE
the Valley. which covers little more
Of the territory really desired TO De
reached than the Valley publications
do comes in and hauls away ten
times the money for little or no more
benefits that the Valley editors feel
the buying public has been norm
swaggled and the Valley papers dis
eliminated against.
AND while business talk Is eoing
u bigger over the Valley than ever
a speaker comes to Harrington
ard warns. IF YOU cannot find your
mace with God. you NAV as well
hang out your failure sign now be-
cause somewhere along the line you
are going to crack.
What impressed this writer was
that the speaker did not say any
thing about what creed 70 find him
through. nor how. and made It
plain that you have 10 find him
vourself-and bring the supreme be-
ing into every day affairs.
FEELING so many rotten spots IN
4 his own existence causes many
a man TO be silent on such mat
tiers. but one thing the world war
brought out plainly-and If II did
nothing else il was worth while-is
that in the bottom Of every human
being is a fine conception of God.
This was not brought out through
common fear either. When the try
ing time came two strange things
happened. Men talked freely and
composedly Of such matters and the
almost astounding thing was the
innate sameness Of conception OF
Jew. Catholic. Protestant. yea. and
even Buddhists and Mohammedan.
II was no time 70 argue. Before the
change Of man We call death, super
fetal things roll away as mists. And
such things are silly only to those
who do not stop 70 think.
ANIMATED Annie saws a machin-
u ist is one Of the few men who
IS ENCOURAGED to make a living
b. his vices
IN sending in his renewal Of sub
scription T. 3. Hubert OF Stuart
Place rises to take Is TO task for
vhat he calls an a~dvocation of better
police protection for motorists be-
cause tourists will keep away # the
roads are unsafe. He claims more
police protection is needed on be-
half OF the hunblest citizen.
Fminently correct. Mr.. Hubert.
ve cannot think Of any neck or
Sims We bad rathnr sars tn ntrr