Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-10-29
!RAD|O BROADCASTS
TO INFORM PEOPLE
OF 'BUY-NOW' PLANS
C. of C. Officials to Place
Slogan on Air Once Each
Day of Campaign.
THEATERS AND CHURCHES
PROMISE COOPERATION
November Is Set as Opening Day
for Early Christmas Shop
ping Drive.

The "Buy- for Better Business
slogan Of the Washington Chamber OF
Commerce. will go on the air over Local
radio stations every day during the
week-long campaign of the chamber
to aid conditions here, according to
plans of the Campaign Committee,
headed by George A. G. Wood. presi-
dent of the Washington Gas Light Co
Negotiations were virtually completed
today with stations WRC and WMAI
for and Is minute talks over each
station, arranged so that the property
slogan will be heard on the air at least
once q night throughout the drive.
A Speakers Committee, composed OF
prominent Washingtonians, is being
organized for the series of radio talks
but of1cialS at the chamber declined
to make public any names until after
the list was definitely decided upon at
q meeting Of the Buy-Now-for- Better
Business Campaign Committee today.
Accept Sign Space Offer.
An offer of the General outdoor Ad-
vertising Co. to place at the disposal
of the chamber space for more than
200 signs carrying the Buy Now slogan
during the campaign week was accepted
by the committee and posters are being
prepared for this advertising space.
Local theaters have been asked to
cooperate with the chamber in bring
ing to the attention of the public the
detectives of the drive for better bust
ness conditions. Sidney Lusts chain OF
movie houses is preparing film to be
displayed in all its theaters advertising
the campaign.
Mr.. Wood yesterday consulted with
the heads of the various church denomi-
that
the pulpit would lend material aid to the
drive. The press. too, Is being asked to
contribute advertising space to the cam
paign.
Citizens Support Enlisted.
Letters have gone out to the various
citizens associations Of the District, ask
ing that the "Buy-Now- For Better
Business" campaign be discussed at the
next meeting of the respective groups
and the attitude Of the bodies expressed
in the form of vote. Service clubs
of the city also have been asked to
cooperate, and q number of these have
promised to bring the campaign to the
attention Of their membership through
the medium Of luncheon speeches.
The traction companies of the city
have promised their cooperation ir
carrying posters Of the drive, chamber
OIuCldAo bdAu
The Buy-Now-Shop-Ea Early for Christ
mas Committee of the Merchants and
Manufacturers Association, headed by
Ralph Goldsmith, chairman, met yes
terday in the associations headquar-
tiers in The Star Building to formulate
plans for the extensive pre-Yuletide
campaign launched annually by the
group.
With November Is fxed as the open
ing day Of the campaign, the associa-
tons committee is planning intensive
its Christmas shopping early and mai
in ample time gift packages to friends
and relatives. The Post ONCE Depart
ment has been greatly benefited in past
years by the response of the people to
the ''buy-now campaign
which materially aids the merchants OF
the city and post office employees alike