Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-05-22
ADVERTISERS END
GENERAL SESSION.
Club Management Confer
ence Held Today Follow
ing Election of Officers.

While general sessions of the Adver-
Using Federation Of America ended yes
terday with the election Of Gilbert T.
Hodges of the executive board of the
New York Sun as president, discus
sions Of vital importance to the fedora
ton itself extended today in a confer
ence on club management.
The new president Of the federation
will serve for two years and succeeds
Charles c. Younggreen of Milwaukee,
to whom credit was given for the sue
cess of the expiring convention in reso-
lutionS adopted late yesterday.
Other officers of the federation elect
ed were George II. Corey of the Cleve-
land Twist Drill Co. Of Cleveland, Ohio,
vice president, replacing Maj. p. F.
O'Keefe of Boston, who was elected a
director. T. F. Driscoll of Armour 81
Co. was elected secretary to succeed w.
Frank Mcclure Of Albert Frank g. Co.,
Chicago.
Although women in previous years
have served in important posts of the
federation, further recognition of their
participation In the affairs of the ad-
vertising organization was given yes
terday in the election of Miss jean
nette Carroll of Providence, r. l., to
a new vice presidency created by con-
stitutional amendment to provide for
the feminine contingent on the execu-
tive board. Miss Carroll had been
elected chairman of the newly created
committee on advertising womens
clubs of the federation earlier in the
day and Miss Helen Baldauf of Mil
waukee had been chosen vice chairman.
Two Officers Reelected.
william Ewald Of Campbell-Ewald,
Detroit, Mich, was reelected q vice
president of the federation yesterday.
Joseph H. Appel of John Wanamaker,
New York, was reelected treasurer.
As directors, the federation named
Mr.. Younggreen, the retiring president;
Bennett Chapple of Middletown, Ohio;
T. F. Driscoll of Chicago. John F. Ben
son and Joseph H. Appel of New York
and John G. Martin of the Curtis Mar
tin Newspapers, Philadelphia, all for a
three-year term. Maj. O'Keefe and Lee
Bristol Of New York were chosen for
two-year terms and Don u. Bridge of
the Indianapolis News, Indianapolis, and
Robert johnson Of New York for one
year terms.
Elections also were held late yester-
day by the Public Utilities Advertising
Association and the American Com
munity Advertising Association, groups
afflliated with the federation.
Irving M. Tuteur of Chicago was
chosen president of the Utilities group,
with r. 8. McCarty of Pittsburgh, r. E.
Haas of New York and E. Frank Gar
diner Of Chicago as vice presidents, j.
r. Pershall of Chicago, secretary, and
Howard F. Weeks OF New York, treas
urer of the association.
Charles F. Hatfield of st. Louis was
reelected president of the Community,
Advertising Association and Don E.
Mowry Of New York remains as secre-
tary.
The directors will meet in New York
City one month hence to select the
next convention city for the federation
in 1882. Chicago and Miami, Fla, are
understood to be making strong bids
and Los Angeles, Calf, also is q COM
petitor, although the federation met In
the West. at Denver, before the Wash
ington meeting.
Urges Bigger Membership.
At the club management conference
today at the Willard, William r. Ewald
OF Detroit, head Of the conference and
newly elected vice president of the fed
Grafton, gave q brief talk on how the
individual clubs should exert every en-
deavor to increase their membership.
The federation has total paid men,
bersh1p OF approximately 10000 at the
present time.
Referring to the work that i. dividual
advertising clubs are doing all over the
country. Mr. Ewald said that the cure
for advertising evils rests largely with
themselves. He mentioned particularly
the work Of the Better Business Bureau
OF the federation and the central bu-
reau which serves all advertisers as ex-
amples OF how ad clubs are striving to
improve conditions in their business.
Research to eliminate waste In advertis-
ing was all important, Mr.. Ewald re-
minded.
P. L. Thomson Of the Western Elec-
trio Co. Of New York and T. w. Le-
Quatte Of New York, one Sof the vice
presidents Of the federation, discussed
the use Of movie-tones in club work at
the luncheon: The conference continued
throughout the afternoon with infor-
NAL discussions of all the problems in
volying club management, the relations
OF individual clubs with the federation
and what the federation can accom-
plish for the clubs.
Two Given Ovations.
Secretary of Labor James J. Davis
and Representative Ruth Hanna Nc
Cormick of Illinois, who spoke at the
closing general session of the fedora
ton yesterday afternoon, were given
ovations by the delegates, the one for
her earlier triumph in the Illinois pri-
maries for the Senate and Mr.. Davis
for his immediate victory in the Penn
sylvania primaries.
Senator Arthur Capper of Kansas
taking their elections to the Senate as
granted. told them in his introductions
that 1.-THE Senate was the best Job In
the world" and then President Young
green caused another uproar by intro
ducing Mr.. Davis as the Senator from
Pennsylvania"
Mrs. Mccormick spoke in her capac-
ity as newspaper publisher as we'll as
member Of Congress. She said that
the Government was perhaps the great
est advertising agency in the world and
cited the bulk of publicity matter is
sued by various departments and the
"franking privileges" of members Of
Congress.
But 1t was in reference to her own
recent campaign expenditures that Mrs.
Mccormick aroused keenest interest.
This was when she revealed that she
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