Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-28
AUTO SHOWS TAKE
ON NEW ASPECTS
Forthcoming Exhibitions Now
Regarded international
in Scope.
Special Dispatch TO The star.

Special Dispatch to The Star.
DETROIT, September 27.-The auto
mobile makers are again facing an an
nual show period.
The shows of 1881. as far as the in
dustry is concerned. represent a chang
ing phase. Three years ago the exhibit
ton interest was merely national and
confined to New York Expansion of
the world market since that time has
developed an outlook international in
scope.
Cycle of Shows.
1t has brought with it a cycle of au-
tonobile shows. They begin with the
Paris Salon de PAutomobile October
p, continue with the Olympia in Lon
don two weeks later and eliminate with
the New York show, starting Janu-
arv 4.
The Paris salon. however, heretofore
considered the greatest show of motor
cars in the world, apparently has struck
Q snag for 1881. General Motors has
deciced not to go into it. The oficial
decision was made public last week by
James D. Mooney. head of the corpora
tons export organization, and deprives
the French event of 10 exhibits They
Will have to get along without six of
the worlds better known makes of pas
ssnger cars, two commercial cars and
two buses
Charges Unfair Treatment.
Mr.. Mooney charges that the French
officials have treated the American
makers unfairly for years past. He
says they have applied a rule of 10
years standing by which the American
cars have been allotted last choice of
space. Therefore. they have been hand
1~EA
poorly lighted and in recesses or in
conspicuous places along the walls
AS Mr.. Mooney puts 1t: Individual
American manufacturers and the Ma
tional Automobile Chamber of Com
merce frequently have made requests
for changes in the rules on a parity
with other countries, but without re-
suit
Under the circumstances, the Cen
eral Motors Export Co. regretfully feels
it can no longer condone such dis
elimination or with self-respect lend
its financial and moral support"
This action upsets precedent of IL
years during which General Motors has
exhibited its models in Paris. Whether
the example will be followed by other
American builders remains to be seen.
but it is noticeable that comparatively
lew Amertcan entries have been her
aided in advance.
Because the export field for American
cars has been widened to more than
100 countries of the world, Paris each
year is the assembly place for hundreds
or company executives. besides housing
the new models of Great Britain, Ger
many. Belgium and Austria in addi-
ton to the French and American
makes.
American Introduction.
One American introduction sched-
uled to be made in the salon during
the same week as in this country is the
new REQ series of Fights. Interest at
taches to this because it will be the
initial offering in a new field for this
company since it has come under the
management of william Robert Wilson,
formerly associated with Dodge, Max
we'll Chalmers. the Murray Corporate
and other factories.
The new REQ "Royale," as it will be
known, Is described as an advanced ex-
ample Of the vogue for streamlining in
bodies. 1t has sweeping airplane lines
which emphasize fleesness and SIZE
The eight-cylinder power plant has
nine bearings. Those who have driven
the car intimate that its power Is such
that it is capable of more than 100
miles an hour at top speed, and of 70
miles an hour in second gear. The
range Of models is to comprise two Fights
and a six
More than ever this year, the shows
of both Europe and America will take
on the characteristics that have given
automobile design the status of an art.
As Albert Russell Erskine, Studebaker
president, has phrased it: Every great
motor manufacturing institution is in
part studio and employs experts to
-, be ~ be
American esthetic advance.
Maintain Art Departments.
"All big automobile manufacturers
and body builders maintain art depart
ments and also have outside expert adj
visers on style. We get from Paris and
New York the latest developments In
colors and color combinations and
check results with the colors sold by
silk mills. We study the colors of ma
ture.
To-day the automobile manufacturer
wonders whether he is an engineer,
salesman or an artist"
Mr. Erskine also credited rise Of the
general color vogue from shoes to
ships" as originating with the auto
mobiles.
In this connection. other observers
have noted through surveys that there
is now In progress a change from the
blacks and darker shades that have
dominated body hues since early in the
year. They say the blues, reds and
maroons are on the way back. The
psychology of this, they contend, is
that the business mood of the moment
finds a reaction in the colors demanded
by fashion Therefore, they believe,
better times are in store.
tCopyrieht, 1880, by North American News
paper AllianceD