Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-12-28
PROSPECTS Of
FRUIT EMPIRE
ARE REVEALED
Vast Area Will Be
Devoted Soon
To Citrus

ruin from causes that may be
unavoidable as far as you are
concerned, that would leave that
ten acres 10 grow into weeds and
grass. We are not going TO have
anything such as that. because We
are including in the price. the cost
Of maintaining each lot and Keep
ting IL in the best OF condition, and
we are Offering you, friends, not
what you see today. but q completed
you who have been down into
the Valley, and have ridden from
Harrington TO Brownsville. a dist
ance Of forty miles. have seen
places similar to this picture, with
trees loaded down with oranges
and grapefruit. palms along the
front, and you say, We'll. TINS Is
4 fine place. I would Ike some
ffhing similar to this Then, you
\ 20 along and find another u and
say, This Is q fine place. ! would
ike to own that" What would be
YOUR reaction IL instead Of going a
mile. Il was one continuous line OF
orange groves and grapefruit groves.
with evenly set palms on either
side. tust one grove after another.
M and down that boulevard Tor
thirty miles? II would be some
thing you could hardly describe,
and almost beyond the imagina-
ton, and yet that Is the project
and plans OF the Delta Orchards
Company.
Brush To Orchard
ITO YOU folks who heard the
story OF the developing OF the
project from its beginning. / don't
think there Is a doubt in your
minds but that It will be done. be-
cause the things that have been
accomplished are ten times more
difficult than the things that are
TO be accomplished TO carry out
this project. You folks might say.
How conner" Let Us see. We will
20 out here this morning In the
brush and cactus and measure off
q square as large as this room. We
win give any Of you fellows that
doubt this statement that / am
making. an Ike and mattock 70 grub
10 out, all trees and stumps twelve
inches deep, chop up the brush and
pile IL up, and burn IL. take up the
cactus and dispose Of them. How
long would you want 10 do it? Well
say that we were 70 give you the
work TO do before you get your
supper tonight. How many OF you
would want the job? Well. that's
about the time that il would take
you 10 do Is II you worked real
hard. That has been done, and
this project carried out as outlined.
and j want to say 10 you h-nker
friends and investors from the
north, that the financing OF get
ting this done was the biggest
problem that ever confronted an
individual.
Now what is there TO do so far
the actual reality Of accomplish
inE this other thing that I am
pfcturing to you. With a spade
you can dig down into this soft,
loany dirt and In two minutes or
less than that you can dig a hole
deep enough TO set q tree and @
truck comes along with q hundred
or fro hundred trees. and you set II
down. put in four or five pals OF
water from the truck which Is
following. throw In a few shovels
fuIl Of dirt and you have changed
II from the plain open country to
the beginning OF the citrus develop
nrent that we are talking about.
Now that Is the comparative Diff
ference in the actual work done so
far snd that which Is to be done
from nov on. and that Is al except
the people necessary 10 populate
and build homes in these groves.
That Is the main problem that we
have left TO do 70 fully carry out
ing 70 you about the Identification
OF Citrus Boulevard.
Large Parties Coning
How are we prepared 10 do
that? The first answer that should
Be sufficient without going into
further details, Is the building of
this Club Eouse 10 accommodate the
people coming down TO look It
over. There Is something behind
that. m army Of young men and
women In the territory in which ve
sell cur groves that are carving
the story OF the Rio Grande Val
ley, OF its citrus development. ard
Of Delta Orchards in particular
The enthusiasm throughout this
territory Is 20 keen that ne are
worrying right now as TO how we
are going to take care of the
multitudes down here immediately
after the holidays. There Is or file
IN our office. reservations for over
two hundred people for the Mon
day following Christmas. The re-
ports from our agencies are =
continued TOW OF people forming