The Washington times., 1930-07-22

oughness, be of national value,
has been concluded. This tabu-
lation of Philadelphia listeners
psychology was directed by Her.
man S. Hettinger, of the Whar-
ton School of Finance. University
of Pennsylvania.
The study was restricted to the
determination of the broadcasting
stations to which Philadelphia
listens most; preference of list
eners with regard to local broad
casting stations; when the radio
is used; and what kinds of pro-
grams are liked by the city's ra-
dio audiences. Philadelphia was
divided into 10 districts each
equal in number of familiess and
from each of which 210 inter
views were secured. Every con-
ceivable type and variety of per-
son was reached. Students in
the Wharton School were used as
investigators.
Philadelphia listeners expressed
preference for WIZ, New York,
which is estimated as having 80
per cent coverage, with WCAU,
Philadelphia. with. II per cent
coverage as second choice.
The study shows that the num-
ber of listeners is only a total of
l per cent of the regular audience
between the hours of 6 and 7
a. M, and this audience is in
creased to S per cent during the
next hour, and is approximately
IL per cent between noon and l
o'clock. There is a marked in
crease from noon on, with SO per
cent of the audience in the
vicinity of their sets between Z
and 8 p. M, the crest being
reached between 8 and 9 p. m,
with 80 per cent.
The investigators were led to
the conclusion that though Spe-
cific program periods may change
in vogue the basic tastes of the
radio public tend to remain
fundamentally the same, a1d the
proportion who like music or
drama today will be the same to-
morrow.
The percentage of persons lik-
ing each type of programs is set
forth as follows:
Music, 96.2 per cent; comedy,
66.5 per cent; drama, 582 per
cent; sports, a per cent; re-
ligious, 33.5 per cent: educational,
SO per cent; news, market reports,
ETC., 80 per cent; special features,
80 per cent; women's features,
26.2 per cent; children'S pro-
grams, IS per cent.
Music was subdivided into the
following classes with the follow
ing percentages: Classical. 81 per
cent: Semi.classical, 40 per cent;
dance. 62.4 per cent; sacred, 1876
per cent. and old-fashioned mel
odies, 30.4 per cent.
Persons interviewed were asked
also whether they preferred in
strumental or vocal music, or
whether they enjoyed both
equally. The results show: In
strumental, Al per cent: vocal,
1875 per cent; both equally, 4O.3
per cent. A demand for more
organ music was recorded.
"Cuddles and Monty" a new
series of comedy sketches. Will
have it's premier over WRC to-
night at 9:15. The programs
will be broadcast through an
NBC-WEAF network.
Doris Hardy, who is well
known in the theatrical world.
is author of the sketches and
plays the part of Cuddles. The
part of Monty is taken by Je-
rome Callamore, a well-known ac-
tor.
The story of Cuddles and
Monty is built around the mar
riage of Cuddles, who works in
a candy store, to Montague Fal-
lon, heir to a million.
Cuddles, though somewhat OF
a kleptomanic, is always trying
to help other people with her
husbands money. Her mistakes
embarass him and there are
uuarrels with his family.
Miss Hardy has been featured
in Broadway productions and in
vaudeville and is the author of
number of sketches and one
musical comedy.
HighIights on today's radio pro-
grams are:
WMAL:-A medley Of four
numbers each of which reaches
back to the days when protesting
youngsters were compelled by dot
ing mothers to wear little Lord
Fauntleroy suits will be included
in the medley which Frank
Crumit will sing during the Black
stone program. The first OF
these is the famous ditty of the
famous military gentleman whose
horse ate pork and beans, Cap
tain Jinks." The remaining
three are ANY Little Girl That's
a Nice Little Girl Is the Right
Little Girl For Me-" Julia" and
I'm Wearing My Heart Away
For You" Franks other solo
which is not designed to give
away family secrets but just to
entertain is my Wife is on a
Diet"
Julia Sanderson, who co-stars
with Mr.. Crumit will also sing
two solos, the first "You Can't
Stop Me from Falling in Love