The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1930-06-25
Fairness In Business

Fairness In Business
THE idea of using any method to make sale of
product, regardless of the ethics involved, is
one which seems to have come into use more
during recent years. when competition in all lines of
business has been keener than before in the his
tory of our marketing system.
There has been one, and there now is another,
outstanding example of what, in opinion, constt
utes most unethical practice in the selling of
chandise, developed during the past two or three
years.
One of these examples well known cigarette
which advertised to 'reach for blank instead
of sweet" thereby causing much concern and loss of
business among the manufacturers of the Sweets"
Public sentiment and business pressure induced this
company to later change its tactics and the advertise
ments read "reach for blank instead" This ad
vertising, originally written not so much a
boost for the product sponsoring the advertising
it was direct blow at another industry and product
entirely foreign to cigarettes the idea being of
to reduce the sale of sweets in order that there might
be more money to be spent for cigarettes and more
cigarettes smoked per individual
The other outstanding example of this unethical
practice which we have in mind, is the advertising of
a cigar company which suggests that all cigars are
rolled in spit except this particular brand. The adj
vertising repulsve in itself that it is doubtful if
much good has been accomplished by the money so
spent.
These examples show the extent to which we
sometimes to sell the product concerned. Usually
such advertising has kck back" for the advertiser
The American people demand fair play is most of their
dealings and such practices hardly be called that
good rule to follow is to make your own pro-
duct good enough you sell its own merits
without having to knock the other fellows merchan-
disc The man who follows this rule will come out
ahead in the long run-Eldora Qa) Herald.
@
Helen Keller
~ NE of the most remarkable in the world
J is Miss Helen Keller who will be fifty years old
this month. Her claim to fame rests upon her
astounding accomplishments in the face of the most
crushing affiction with which human being could be
handicapped
Born in Tuscumbia Ala, June 81, $780, the
daughter of country editor, attack of brain fever
at the age of nineteen months left her entirely deaf
dumb and blind, and apparently hopeless idiot
BY the time she eight years old her father
was able to arrange for expert for the child and
MISS Anne Sullivan of Boston entrusted with her
education The ingenious methods and infinite patti
employed by her teacher can not be described in
this brief SKETCH but suffice it to say that in 1904
Miss Keller graduated from Radcliffe College with
an A B. degree.
Helen Keller never reganed her lost faculties,
author of note, original thinker of distinction and
a humanitarian who is making valuable contribu-
ton to the welfare of those who suffer from infrm
ties similar to her own. She is now engaged in rails
ing an endowment fund of two million dollars for the
American Foundation for the Blind.
In order to appreciate Miss Kellers amazing ac-
complshments 1T is only necessary to consider that
while education is readily possible for those who are
blind but retain speech and hearing or for those who
are deaf and dumb but have their sight, to be depriv
ed of all three faculties would ordinarily mean utter
hopelessness.
Thanks to marvellous brain, developed by the
skill and patience of devoted teacher Helen Keller
Is today one of the outstanding women of her genera
ton.
"Now is the time for all good men to come
to the aid of their party" read line after line
in the old penmanship copybook
The sentiment is one that Senator Thos Schall
would doubtless like to this time There are
many Republicans, however, who just can't stand for
the type of man that the Senator has shown himself
to be and these individuals will go to the polls in Nov
ember and cast their ballot for the Democratic NOM
inee, Enar Hodale, not because they will love Einar
the more but that they love Schall the less Party
labels mean but little, anyway, has been demon
strated by Senator Shipstead whom so many Repub-
cans and Democrats feared before he went to Wash
ington. -.---
popular composer is one who can make judi
cious selection of fragments from old tunes.