The Washington times., 1930-05-20
CORONER Tells
ADVERTISERS F..
IT SLIBEL =
Bundeson Declares There Is
Much Exaggeration About
Wickedness Of Windy City

The fair name of Chicago was
ardently defended, the rapid
growth of chain stores was Vividly
pictured and policies of public
utility. corporations we're upheld
in addresses made before the an
nual convention of the Advertis-
ing Federation of America at the
Mayflower today.
DR.. Herman N. Bundeson. cor
oner of Cook county, declared
that Chicago was not the bandit
infested city it was popularity
credited with being and that, as
a matter of cold fact, there are
80 other American cities with
higher murder rate than that of
the Windy City. He said:
"The world hears so much
about ChicagO's badness and
knows so little about our city'S
goodness, that it has come to
think of US as a city entirely
lawleSs, where crime is con-
Stantly rampant, where decent
citizens hesitate to walk abroad
at night and where corruption
is tacitIy accepted as a part of
the towns daily curriculum.
THAT is our reputation.
Really it seems incredible to
believe that any city as great
IS ours could be so misunder.
stood and so grossly GbeIed.
In the number of murders
per 100000 population during
1929, Chicago stood not first
nor second, but last in a list
Of 80 large American cities
located in various parts of the
country"
Spent $2OO.OOO,OOO
Chain stores and their allied
interests spent $200,0O0,0 900 in
newspaper advertising last year,
r. H. Lyons, executive vice presi-
dent of the National Chain Store
Association, told the convention
today.
He said in part:
"The knowledge of what
chain stores mean to a COM
nunity has come almost en-
tfrely from advertising in local
newspapers. With an industry
reaching a yearly sales total of
seven billion dollars, the mat
ter is one of national inn
portance.
= "Since they are using the
daily press as their chief SpOkes-
man to the public, the relation
ship Of the press and the indi-
vidual chain store units in the
future, promises to be one of
the closest in local business
life.
Both the press and the
chain store seek to preserve
and build up the financial life
Of the community. Neither can
go forward in community
which is going backward"
Monopoly a Myth
B. j. Mullaney, president of
the American Gas Association,
told the convention that there
is much "white-whiskered old
falSehood about textortinate rates
to produce dividends on watered
stock"
The speaker added that the so,
called monopoly of the public
utilities is a myth and denounced
various specialization proposals. "
He declared that all of the pub.
lie utilities are increasing their
budgets for newspaper advertiS-
ing.
cooperative advertising is
not sound and should be dis
cOuraged as it tends, to lower
the sales stamina Of the ad-
vertiSing solicitor and does not
help the dealer"
This was the keynote Of the
address given this morning by
Duane Wanamaker, vice president
and advertising manager of the
Grigsby- -Grunow Co., Of Chicago,
who was a guest speaker at the
annual convention Of the News
paper Advertising Executives AS
sociation, Inc, in session at the
U. S. Chamber of Commerce
Building.
According to Wanamaker, the
solicitor tells the dealers that he
should advertise a certain radio,
because the manufacturers will
go $3.50 with him in the cost Of
advertisement. If the manufac-
turer will not cooperate, a rival
is suggested.
Not On Its Merits
This, the speaker said, is SELL
ing articles not on it's merits, but
because someone else will share
the expense.
That the so-called official op-
timism' of the administration and
business leaders has been over,
done and has outlived its use
fluness and that reaSsuring ad
n1inistration prophecies have
worked wonders in halting the
business panic was declared
simultaneously by speakers at the
advertising convention.
Leopold A. ChambliSS, assistant
vice president of the Fidelity
Union Trust Company, of Newark
N. j.. warned a meeting of the
Advertising Speciality Association
department of the Advertising
Federation of American, at the
Raleigh Hotel, that the optimism
expressed in official quarters
should, be halted. He said:
II ann told the feeling exists
in certain business quarters to-
day that this effort at optimism