Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-06-29

SeaSnOre or IN Gne NOrCn
mountains, but you should have
no trouble in locating a thrill or
two this week. The downtown
movie houses have taken a hand
in the matter, and the Stay-at-
home may move here and there
in an exciting round of thrilling
experiences.
For instance, he can travel
down to the Palace and see THE
Bad One" which will be all of
that. Or he may go to the
Metropolitan and view Numbered
Men," If you are seeking thrills
of another variety, try the Earle,
where "a Notorious Affair" should
give a peep into the unusual
The Columbia is showing 1.-The
Big House." where you may view
prison riots, and the Fox, not to
be outdone, screens Not DAM
aged" For chills and thrills that
come with the darkness, one may
visit R-K-O Keith's, where Mid
night Mystery" is on tap.
This is a hot-Weather menu to
satisfy the veteran movie fan,
and enough goose flesh is packed
into the weeks assortment of pic
lures to make the Alleghenies re-
semole a flock of ant-hills.
Thinking back oUer the ne1p-
est Will Rogers effort, $50 This
Is London" one is inclined to
the opinion that the star comes
near reaching perfection in the
moUie field. That is, as far as
the 1noUieS hare gone to this
day and date. His 1Uort stands
out so far above others who
hare reached Stardom, that
. there is little comparison.
His pictures are clean, Uhole-.
some, and, GboUe all, really
funny. And yet, in them all,
is this nirture. of honely phi
loSophy, in quaint dialogue.
Before the coming of sound
pictures, Rogers 1DaS not, nat
urdlly, a big hit 1Uith moDie
audiences. When he 1UdS able
to talk, his pictures began to
score tremendous successes. In
the future, all he needs is q
change of scenery once in q
1Chtle. He should not be con-
fined to a certain type of pic
ture just because ne happens
to hGUe made q hit in that
Udriety. Rogers is an actor
1Uho can I'LL almost any role,
7Cith the exception of a college
lad. And perhaps he could
eUen do that.
THE John D. Rockefeller, jr., in
terestS are backing New York S
newest and biggest motion pic
ture theater project, which will
include a block of four great the
aters in the heart of the metropo-
lis. These will be leased by
Radio Keith rpheum, with Gen
eral Electric and Westinghouse
Electric having big interests.
When the present plan reaches
the. final chapter, probably in
1888, R. c. A, Radio-Keith
Orpheum, the National Broad
casting Co. and Radio Pictures
will have at command facilities
4S1 "Ol GClCN1S1Ol1 dllO
radio broadcast and source for
the development of creative
talent with a public experimental
station that will guide our mo-
ton picture directors in the pres
entation of better entertainment
for the screen"
According to present plans, one
of the New York theaterS will
seat 1000 persons and will be de-
voted to variety entertainment.
Another will seat 5000 and will
be especially designed for talking
pictures. A third will produce
musical comedies, and the fourth
will be devoted to the drama.
Also, it is announced that a SYM
phony hall will be constructed,
and work on the theaters will be-
gin this Autumn.
OF special interest to motion
picture fans is the fact that S.
L. Rothafel .C'RoXy") is one of
the men especially interested in
the new project. Although he is
under contract at the present
time and is not willing to COM
ment on the subject, Broadway
hears that he may become a big
factor in the entertainment idea.
Others reported directly con-
nected with the plan are Owen
D. Young, David Sarnoff, Mer-
i'm H. AyleSWorth and Hiram S.
Brown.
And, getting back to more
personal things, Mary Pick
ford 1criteS us from Hollywood
that the nloDie players haze
opened the Screen Stars Shop,
on CGhuengG street, Hollywood,
10tth Florence Turner, 1UeU
kno1D1 to the older n1oDie fans,
as official hostess. The shop
Is to be conducted entirely for
the benefit of the Motion Pic
ture Relief Fund, and its stock
comprises the nearly neD dp-
pnrel donated by Uarious stars.
MdryS letter states that "iuhile
the patronage of the. general
public 1UiH be 1Uelcomed, the
main object of the shop is to
proUtde an economical plan bu
nhtch actors and actresses of
moderate salary can dress
their parts properly"
Here IN the East Ue did not
knotO there mere factors and
actresses of moderate SuIary."
We might haze started helping
them out long ago.
y X X
NINETEEN producing COM
panies have arranged and
signed a new advertising code. So,
In the days to come, when you
see it advertised you will at least
know the picture is being ex-
hibited. The new code does not
come from the Office of Will Hays,