davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1930-09-27
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HENT HINTS FOR
SCHOOL LUNCHEON

4 little Spccifi, help with school
lunch box menus may help the ha-
:aSsed mother who is hard put to i,
10 think Of balanced rations for her
Youngsters. Miss Florence Glenn,
county home demonstration agent.
las compiled list of foods in the
various classes. one Of each of whitn il
( should form an Ingredient of the
school lunch.
Sandwich of vegetable. egg
cheese. raisin-nut, tomato-b bacon, cot
taCe cheese meat, lettuce, nut bread,
baked beans. Jelly, olive and mayon-
naiSc. fish salad. marmaiade and
peanut butter, vegetable salad.
Protein food such as hard cooked
eggs. cottage cheese, prunes with
cottage cheese, stuffed eggs, baked
beans, banana.
Vegetables as lettuce hearts, eel
cry hearts, tomatoes, vegetable salad,
occasionally potato chips.
Dessert, fruit ct sweets might be
arplesauee and cookies, custard
ared figs and Grange, apple and
piece of cake, cream tapioca, orange
and cookies. raisinriee pudding.
prune sauce and cookies. baked au-
ple. gingerbread, chocolate blanc
mango, prunzs s;u-EeG with cheese
or nuts, etc.
Include a daily surprise such rs
candied fruit. sweet chocolate, nuts,
potato chips, cluster raisins, ribbon
or mosaic sandwich, a piece or two
Of good candy (hard).
Imperial Valley press., 1930-09-27
Valley Churches
To Give Program

Wesmorland will be the scene OF
"Mock National Convention to-
morrow afternoon at 2:30 when the
shiloh Baptist church will be host
ut an intcrdenominational and in
ter-racial Sunday school gathering
Following is the program for the
occasion: Hymn, 'Holy, Holy
Holy, by the congregation; invo-
cation; spiritual; "Going to Shout
All over God S Heaven Shiloh
choir: welcome address, L. ID. Day
is; solo. Mrs. A. A. Gipson; hymn,
Standing in the Need of Prayer
Shiloh choir; addresses by the sup
erintendents of the Sunday schools,
led by w. A. Payne of the Second
Baptist church, FL Centre; Hymn,
"Ain't 1t a Shame, Shiloh choir
financial reports by Sunday schools;
HYMNS. MY Lords Waiting All
the Time" and "Great Day Shi'
loh choir.
Churches participating in the pro
gram are: First and Second Bap-
fist churches, FL Centre; Flrst
Methodist church, FL Centre; First
M E. church. First Baptist church
First Presbyterian church, Brawiey
First NJ. +. church, Imperial; FIRST
BAPTIST church, Calipatria; Shiloh
Baptist church, Westmoriand.
Imperial Valley press., 1930-09-27
Valley Will Be
Represented At
Highway Meeting

FL Centre will nave splendid rep
resentation at the meeting of the
Imperial Highway association to-
night at Warner 5 Hot Springs, ac-
cording to the list of reservations
which has been made at thc FL
Centre Chamber of Commerce. Res
ervations indicated that about -
persons would attend tie meeting
from this city and several more
were undecided until the last minute
because of business engagements.
The official ear, representing In
perial Valley and driven by ii. l..
Bush, chairman of the FL Centro
chamber highway committee, left at
> O'Clock. Bush was accompanied
by Mrs. Bush and \. !. Mercicr,
president of the Associated Cham
bers of Commerce OF Imperial coun-
". K. b. Whitelaw, president Of
the Chamber of Commerce, also
drove over to Warmers this after
noon, as did Jasper L. Travcrs,
chairman of the Associated Cham
bers highway committee. These
representatives, toge hcr with sew
eral others who mad" the trip, Will
be met by Robert Hays and Lea
Hetzel. who have bcel attending
state chamber meetings III Los An
geles. at Warmers and all Will at
tend the dinner.
The dinner will be served al 6:30,
which gives the FL Centre people
plenty OF time to drive by way
of Pine Valley, Cuyamacd and Ju'
liam. Following the dinner there
will be dancing and on Sunday sur
vcys will be made of the two pos
sible routes which the Imperial
highway can follow, the one IA
vored by the FL Centre chamber
being that which was dscd by the
old Butterfield stages, and running
south through Mason VALLEY, near
Coyote Mountain and connecting
with the present San Dicgo'lmpe'
rial county highway.
Imperial Valley press., 1930-09-27
NEW TEACHERS
ARE WELCOMED
DINNER BRIDGE

Teachers who are new this yeal
on the faculty of Wilson school were
pleasantly entertained recently by
the old members Of the staff.
The early part Cf the evening was
spent in partaking of a "skyaki y
dinner at the Broadway cafe, the
exotic and curious feature of which
furnished interest and amusement.
Later the company went to the
home of Mr.. and Mrs. Clarence
Smith, where the remainder of the
evening WAS devoted to bridge, Mrs
Morris Fox winning first Xrize. and
low to Miss Landsherg. ...a.
The group who were hosts includ'
cd Mr. and Mrs. Il. NJ. Gruwell, Mr..
and Mrs. W, w. Garrick,. Mr.. and
Mrs. Clarence Smith, Miss Moran
Epler. Mr.. and Mrs Russell Kliegel,
Mrs. Bayless Walker, Mr.. and Mrs.
G. W. Remele. Miss Helen Clay.
Their guests included Mr.. and
Mrs Donald kotchen. Mr.. and Mrs,
Morris Fox, Misses Mary Oakley and
Perl Lippencott, Matilda Landsberg
and Harry kenwold
Imperial Valley press., 1930-09-27
STATE ACTS TO
AID CLAIMS OF
FRUIT, GROWERS

SACRAMENTO, Sept. -. (Spe'
ciaD-Court action against a bond
inc company which has refused to
make good more than $500 i'll un-
paid claims of Il San Joaquin and
Sacramento County fruit growers
against San Francisco produce
firm has been begun by Director Of
Agriculture c. II. Heckc.
The produce firm involved is the
Andrew II. Andersen Company and
the bonding company is the National
Surety Company cf San Francisco.
which furnished $4,000 bond to
guarantee consignment transactions
of its client operating under privi-
sions of the Produce Dealers Act.
The suit was flied in San Fran
cisco, Hccke explained, after both
companies had refused to comply
with formal demands to settle for
qrapes and other fruit consigned to
the Anderson Company during tho
1929 season. Both companies are
made defendants in the action. The
amount which il is sought to recover
is $3566.32.
The action is the first of several,
!. was intimated by Fred \. Bige-
low, associate chief of markets,
which the department is eontemplat-
ing in order TO collect amounts due
grower-creditors from bonding com
panies which have refused to make
good on the bonds they have writ
ten.
The department policy in ad-
ministering the Produce Dealers
Act has been to defer court action
until other reasonable means of fully
protecting the rights of growers have
been exhausted, said Hecke. "1n
this specific case, however, the de
partment cannot overlook the re-
fusal of the National Surety Com
pany to make good on the Anderson
Company s bond in compliance with
the law
Imperial Valley press., 1930-09-27
Christian Science

Then spake Jesus again unto
them, saying, | am the light or the
world: He that followeth me shall
not walk in darkness, but shall have
tbe light of life This verse from
the Gospel of John will be the Gold
en- Text in the lesson-sermon on
"'Reality", Sunday in all branches
of The Mother Church, The First
Church of Christ, Scientists, III Bos-
ton, Mass.
The responsive reading includes
another promise of Christ Jesus !: l
am come that they might have life,
and that they might have it more
abundantly.
One of the Scripture selections
contains the following verses from
tie Gospel of Matthew: And when
Jesus came into the ruler 8 house,
and saw the minstrels and the peo-
pie making a noise, He said unto
them, Give place: for the maid IS
not dead, but sleepeth. And they
laughed him to seorn. But when
the people were put forth, He went
in, and took her by the hand, and
tne maid arose.
A passage from "Seience and
Health with Key to the Scriptures,
by Mary Baker Eddy, states:
There is but one way to heaven,
harmony. and Christ in divine sci
ence shows us this way. 1t is to
know no other reality-to have no
other consciousness of life-than
good, God and His reflection, and to
rise superior to the so-ealled pain
and pleasure of the senses.
Imperial Valley press., 1930-09-27
NAZARENE CHURCH.

The program for our Sunday SER
vices are as follows:
The Church Bible school meets
at 9:45 a. m. Glasses to meet the
needs of all ages.
Morning worship at II. The sub
iect will be. The Barren Fig
Tree
At $50 p. m. J. W. Michael. an
old friend Of the pastor, who is on
the teaching staff of the Brawley
high school and Junior college, will
bring a message to the young peo-
pie.
At 7:30 p. IN. the subject will be
"A Marred Vessel. The pastor,
Rev NJ. W. Gum preaching at
both services.
Stranger. If you are discouraged
and lonely, we say: "Come with us
and we will do thee good
Imperial Valley press., 1930-09-27
Items OF News
About Town

Mrs. J. r. Garren of Los Angeles
is spending some time in the valley,
the guest of Mr.. and Mrs. J. +.
Waterman.
Mr.. and Mrs. Harold Burnham are
expected back Sunday from a
month S vacation in San Diego and
northern California.
Charles Diffin went to San Diego
today to visit his family.
Al Sears, formerly of the local
branch of the Bank of Italy, and
now living in Inglewood, was Wis
itor here yesterday and today.
Frank f. Poleman has Joined the
Imperial Valley Hardware Com
pany's 5 staff as athletic director.
Mrs. George Mccullough, who
has been visiting in San Diego, has
returned to her home in this elfy.
G. y. Farlin, travelling agent for
the Southern Pacific railway here,
left today for Los Angeles to attend
the [. c. L. y. and Trojan foot
ball game.
H. y. Hamilton, chief clerk at the
Southern Pacific offices, left yes
tcrdav on his vacation. He left
San Diego by boat for San Francis
co and Portland. He plans TO make
the return trip over the Shasta
route of the Southern Pacific.
A directors meeting OF the bar
bara Worth Country club is sched-
uled for Monday night at 1851
clock at the offices of W. a.
Scheniman.
L. c. Buck returned to FL Centre
from Ontario Friday night. he
formerly was connected with the
Railway Express office here.
George Wieman of the Zcllcrbach
Paper company and Fred SHAW OF
the Western Waxed Paper company
were here from Los Angeles yester'
dav on "A business visit.
Robert Wren, district passenger
agent, and Barney Wilson, auditor
we're in FL Centre today on an IN.
spection tour over this division OF
the Pacific Greyhound lines. They
were enroute TO Blythe.
Mrs. J. r. Turley of the King
store and Mrs. X. c. Burke of Holt
Vile will spend the weekend IN
Monrovia where they Will VISIT
Mrs. Katherine Burke, a patient at
the Pottenger sanitorium there.
Mrs. Burke, daughter of Mrs. Tur'
lev. entered the sanitorium three
weeks ago and her condition is SAID
to be improved.
Mrs. !. 0. Butts of Calexico was
shopping in FL Centre yesterday.
Mrs. II. p. Wilke of Brawley was
among the FL Centre callers today
School business called Mrs. Lols
A. Stewart, principal at Mt Signal
to town today.
Porter Ferguson, Holtville poui'
trvman. was in town this morning.
Frank Austing was in I'll Centre
today. representing the Austin Real
tv Go. of San Diego in some proper
ty negotiations.
Mr.. and Mrs. John \. Sullivan
Of San Francisco visited Mr.. and
Mrs. NJ. f. Stewart Yesterday. Be
fore her marriage Mrs. Sullivan was
Miss Marguerite Delaney of tins
city.
Friends of Mrs. Josephine King,
third grade teacher at Harding
school. will regret to learn that she
is seriously i'll at her home on
West Euclid avenue.
Visiting at the home of Mr.. anc
Mrs. W. A. Tondro are Mr.. and Mrs
Floyd Morse and children. Mrs
Tondro and Mrs. Morse are sisters
Imperial Valley press., 1930-09-27
SIGNAL CHAPTER
HOMECOMING rs
HAPPY EVENT

Signal Chapter No. 276, O. l.. $.
opened its fall activities last eve.
ming with a potluck dinner at 6:3l
which was enjoyed by about 100
members Of the order and their
families. At tie regular meeting
which followed plans were made for
4 number Of social events, the most
important Of which are 10 be "a
card party on Friday evening, Oct.
24th, and the annual bali of the
chapter which If IS customary t.
hold on New Year 5 Eve.
Advance Officers, night was an
nounced for the next regular meet
ing, oct. 10Th, when the line off
GERS win each advance enc station
during the initiatory ceremony, Mrs
Ethel Martin filling the station ef
worthy matron and J. W. Cook that
Ct worthy patron.
The worthy matrun. Mrs Alice j..
Du Sold. announced the conv"ning
of the grand chapter in annual ses-
sion on Oct. 21st N Oakland. She
stated that this chapter would be
we'll represented this year !n the
attendance Of the worthy matren,
associate matron and the worthy
patron and his wife. Any members
who can attend were urged to do So.
Visitors present during the eve
ming were Mrs. Helen NJ. Fulton,
deputy grand matron of this dis
trict; Mrs. Addie Lane. past matron
of San Diego Chapter No. 164; and
the following members of other
chapters: Mesdames laura Speer,
Susana Work. Floss Siegel, ka.hrine
Baller and Flnora Law.
Mrs. Fulton spoke Of her pleasant
years work with the officers and
members of this chapter and Of the
value to the order of Ia friendly
spirit.
A number Of after-dhnrer speeches
told Of vacation experiences among
ibe members; Mrs. G.=E.Sones gave
three much applauded readings from
Edgar Guest on the vacation theme
and the JOY Of homecoming and
some community singing was en-
ioyed.
Cne train brought Il carloads Of
livestock to the Los angeles touA-
~ fair.
Imperial Valley press., 1930-09-27
POT-LUCk DINNER
AND THEATER PARTY

\ group Of congenial young peo-
pie partook Of potluck dinner last
evening at the LONE of Miss Opal
Hunt.
After dinner and an hour spent
in dancing, the party adjourned 70
tie Fox Theater, where the film OF
The evening was enjoyed.
Participating in the gay affair
were Misses Mary f. Yeargin. kath'
crime Houston. Helen X. SwerdfegeI
Buick Underwood and the hostess
Nessrs. Frank Melver, Earl Briggs.
Earl Winoughbv. Milton linn and
Lew Bellinger.
Imperial Valley press., 1930-09-27
Bold Attempt To
Hold Up Airmail

LAS VEGAS. New. Sept. 27. W.p)
All roads leading from Las Vegas
were covered by sheriff s posses to
dav in search Of two bandit, who
attempted to waylay airmail en-
route to the airport here.
Charles Mosbach, holder of con
tract to transport mail pouches from
the city to the flying field. put the
bandits to rout after exchanging
shots with them.
Mosbach g car was stopped by a
burst of fire from ambush. Draw
ing his revolver Mosbach returned
the fire and wounded one Of the
bandits. The man was dragged to
Imperial Valley press., 1930-09-27
State Street Christian

State Street Christian church will
hold regular services Sunday, Y. f.
Butterworth preaching at II 0 clock
on "What s In a Name - At the
evening evangelistic service AT 7:30
Mr.. Butterworth will talk on 1.-THE
-Four Biggest Fools in FL Centre. -
Bible school Will take place at
90 with young people 5 services
at $50.
Imperial Valley press., 1930-09-27
CAR KILLS CHILD

MODESTO. Sept. 81 U.D-Rob'
ert Smith, l3 months, was killed
here last light when car being
backed out Of the family driveway
by Clifford Nichols, II, ran over
the child. Nichols, son of the own
er of the place, was not arrested.
1t was reported the child crawled
onto the driveway in the ear s path.
Imperial Valley press., 1930-09-27
TO ATTEND CONFERENCE

Rev. c. W. Baker will leave to-
morrow afternoon to attend cler-
ical conference of the Episcopal
Diocese of Los Angeles, to be held
on Mt. Lowe. Right Rev. w. Bert
ram Stevens, returning from the
Lambeth conference in London, will
talk.
Imperial Valley press., 1930-09-27
Methodist Episcopal
w. E. Malan, Pastor

W. E. MaIan, Pastor
Church school 9:45 a. m. Classes
for all who do not attend else
where.
Morning worship II 0 o'clock. Ser
mon by the pastor.
Epworth League 6:30 p. M. in the
social hall Leader, Allen Williams.
Evening worship 1880. The pastor
will preach.
The first meeting of the official
board viii be held at the church
Wednesday evening at 1880.
The wild dove season opened Sep
tember | and closes October 81.
Imperial Valley press., 1930-09-27

precious Babies) trial will
convince you your baby needs Col
den Guernsey Raw Guaranteed y
Milk, from Havekorst Guernsey
Farms. FL Centre Phone $40. Wis
itors invited. 23to
Imperial Valley press., 1930-09-27
Demurrer Denied-In the

Demurrer Denied-ln the divorce
action brought by Stella Kelley
against Jack Kelly, the plaintiffs S
demurrer to the cross complaint re-
Gently filed by the defendant was
denied Yesterday afternoon, and the
plaintiff, Stella Kelley, given 10
DAYS to file an answer TO the cross
eomnlaint.
Imperial Valley press., 1930-09-27

Am Now Booking orders and will
deliver in rotation received. Guar
anteed Golden Guernsey Milk. Have
korst Guernsey Farms. FL Centre
Phcne $40. Visitors invited.
Imperial Valley press., 1930-09-27

The Rosario Cut flowers and
floral designs; delivery anywhere,
anytime. Phone Calexico, 7S3. 17tf
Imperial Valley press., 1930-09-27

Phone 966 for Your Dressed Poul-
try, or call at The Todd Poultry
Ranch, 1852 Woodward Ave. 1Stf
Imperial Valley press., 1930-09-27

Building Permits-A permit 20 re-
build part of n dwelling at $40
Adams street, damaged by a mid
night blaze August %, was granted
today to Ralph Reynolds. The work,
to cost $3.50, will be done by Clark
and Markham, contractors.
Imperial Valley press., 1930-09-27

At farm bureau auction held at
Visalia, Tulare County, September
the top price for hogs was $ll.20.
Imperial Valley press., 1930-09-27

A eat show, under national rules
and with eastern judges, will be
held in Riverside December 1918.
Imperial Valley press., 1930-09-27

a waiting car by his companion and
they escaped, Mosbach was eat
by flying glass
Imperial Valley press., 1930-09-27

The poultry show at the Los An
geles County fair contained l,800
birds.
Imperial Valley press., 1930-09-27

Peters Ammunition DR.. Fix 1t
Shop. 639 Main st The Gunsmith.
Imperial Valley press., 1930-09-27
Omega Connolly Piano Studio

SihCSd SohAVAiy L AoiAO SooesAS
Open for enrolment. In addition tt
private work with Olga Stceb OF
Los Angeles the past summer, Mrs
Connolly completed normal course
under Paolo Calico, famous piano
pedagogue and composer of New
York City. New method Of syn
chronized scale lingering. 430
South Sixth Street. Phone 634-J.
26tf
Newkirk S for Hot Oils and Fa-
cials. Phone 227. 23t4
Violin, Piano, Band Instruments.
Williams Music Studio has reopened
for enrolment. Phone 1898. 15t3O
Hemstitching and covered but
tons. Mrs. Wilson, 1928 Broad
way. 29t1
Eat at Macs Chicken Inn
Phone 796. Mrs. Amy Mack. 24tf
Imperial Valley press., 1930-09-27
City and County News Briefs
Permanent Waves $3.50 at Ruth 8
Marcel Shoppc, Fourth at Wcnsley.
Phone 1898 for appointment.
at Ruth' s

Permanent Waves $3.50 at Ruth's
Marcel Shoppc, Fourth at Wcnsley.
Phone 1895 for appointment.
(Precious Babies)-One trial will
convince you your baby needs Col
den Guernsey Raw Guaranteed
Milk, from Havckorst Guernsey
Farms. FL Centre Phone SAG. Wis.
itors invited. 23t3
or. A. B. Hanson. Den,1ss. Dav1a
Bldg. Extraction speciahst. adv
Storage - Pianos and household
goods intrusted to our care are
skilfullv protected. Pioneer Truck
& Transfer Co. Phone i. stt-tf
Madame Katharine Ward Kupe-
lian. vocal teacher, studio Cos Olive.
High School and Junior College
credits for voice lessons. 17tf
Am Now Booking orders and will
deliver in rotation received. Gua:-
anteed Golden Guernsey Milk. Have
korst Guernsey Farms. Ell Centre
Phone SIC. Visitors invited.
Elmer A. Todd, Rirector I. v.
Academy of Music. Teacher of
Clarence ID. Kellogg, organist llol-
lister Ave NJ. +. Church, Pasadena;
Victor Trericc. on faculty Olga
Stceb Piano School, Los Angeles;
Gladys Spivey, organist First Bap-
tist Church. Winston Salem, n. G.,
and Chairman y. c. District Ma
tional Federation of Music Clubs;
Eleanor Harris, for years on facul-
tv Chicago Musical College; Lydia
IIorsfall, organist st. Paul's Episco-
pal Church, Marshtield, Oregon, and
Past Chairman Oregon District Ma
tional Federation of Music Clubs;
numerous professional and student
artists locally well known. 632
Olive. Phone 400. 2ftl
Marriage License Issued-A mar
riagc license was issued today TO
William H. Jordan, %, and Frcdes
GrigCs 81 both Of Uoltyille.
Imperial Valley press., 1930-09-27
Elmer A. Todd. Rirector I. v.

Marriage License Issued-A mar
riagc license was issued today to
William II. Jordan, %, and Frcdes
Griggs, 81, both of Holtville.
Imperial Valley press., 1930-09-27
Pure iemonaoe Ice cold at Paul's
sc . glass. Pickwick Stages.

Hazel N. Baker, teacher of plano,
unexecelled advantages for the
study of music. Students may reg
lister at any time. Phone 220-W.
665 He'll Ave. 16tf
DR.. Harry Hooper, Dentist. 40
North 9th st. Phone 3S2. 16tf
Preliminary Hearings. f. Will
liams, appearing before Judge l.
Mayfield on a charge of failure to
provide for minor girl, was dis
missed yesterday when it was found
there was insufficient evidence to
hold him to answer to the superior
court. A forgery case against w.
w. Whit was also dismissed for
lack of evidence. The man tried on
this charge stated that his name is
Jesse Brookshire, and that he is
not the person named in the com
plant.
The Imperial Valley Business Col
lege announces the opening of new
cidSScS III botn u"H anu evening
schools on Wednesday, October ].
Intensive courses and personal i'll
struction assure rapid and thorough
progress. Every graduate placed III
good position. The demand is al
ways in excess of the supply. 27t3
For Sale-Extra good common
barley seed, J. NJ. Miller, IA miles
northwest Immortal o7tl7
Imperial Valley press., 1930-09-27
The Imperial Valley Business Col

For Sale-Extra good common
barley seed. J. NJ. Miller, IA miles
northwest Imperial. 27tl I
Imperial Valley press., 1930-09-27
or. A. B. Hanson. Dent1st. Dav1a
Bldg. Extraction specialist. adv

Storage = Pianos and household
goods intrusted to our care are
skilfully protected. Pioneer Truck
& Transfer Co. Phone /. stiff
Imperial Valley press., 1930-09-27

Eat at Macs Chicken Inn
Phone 100. Mrs. Amy Mack. 24t
Imperial Valley press., 1930-09-27

one train brought Il carloads Of
livestock to the Los angeles toua-
ty fair.
Imperial Valley press., 1930-09-27
Am Now Booking Orders and will

deliver in rotation received. Gua:-
anteed Golden Guernsey Milk. Have
korst Guernsey Farms. FL Centric
, Phone $40. Visitors invited.
Imperial Valley press., 1930-09-27

Madame Katharine Ward Kupe-
lian. vocal teacher, studio Cos Olive.
High School and Junior College
credits for voice lessons. 17tf
Imperial Valley press., 1930-09-27

DR.. Harry Hooper, Dentist. 11o
North 9th st. Phone 3S2. 16tf
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-11-02
passed out of the picture Just as

rapidly,
The brains Of this new industry real.
lied that something had to be done to
perpetuate radio broadcaSting. Thus
In 1925 the National BroadcaSting Co.
was formed. with so per cent OF ito
Stock owned by the Radio Corporation
OF America, 80 per cent by the General
Electric Co. and 20 per cent by West
lngnouse. These companies controlled
virtually all of the then basis radio
patents, collecting royalties from most
OF the receiving set manufacturers. and
themselves were leading ctorS in the
industry
1t was an organization primarily de-
voted TO indirect sales promotion for
the radio manufacturing industry. This
national network. it was realized, would
lose money. and has. Yet by supplying
high-type radio programs via networks
1t would guarantee an audience and A.
radio receiving set market. The three
companies behind the network would
benefit from royalties received on its
patents and from direct sales. It has
worked out perfectly
Then radio ADVERTISE came along.
for which the advertisers paid. Local
stations got local advertising, both di-
rect and indirect. and those which sub
scr1bed to the chains got the national
advertising. 1t helped radio to pay its
own way then, while now distinct
group of stations are reaping profits.
A year after N. B. c. was launched
and had branched into three distinct
networks, which are tied together on
occasions for nation wide" hook-ups,
the Columbia BroadcaSting System was
organized. With Is stations subscrib-
ing to its programs. 1t grew rapidly,
and now Is a full sized competitor of
the older network. Columbia is a dis
tinct broadcasting enterprise, and has
no industrial Affiliations like its prede-
cessor. 1t must depend on sale Of time
to advertisers for its livelihood, and
last year for the first time was out Of
red ink