Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-06-02
IN OUR
VALLEY
D By III FIREMAN


GOVERNOR Moody's speech next
Vi Thursday night at Harlingen's
municipal auditorium in behalf
of a Better Business Bureau for the
Valley should draw a record break
ing crowd.
The Valley should feel honored
and pleased that the states chief
executive is going to take time out
from his duties and come down here
with a plea for an organization
which, 1t Is hoped. will bring about
closer unity Of Valley interests.
NJ S THIS Is written, it seems fairly
VA certain that he will visit the
Valley as its sincere and valu-
able friend. as the governor of Texas
and not as a candidate for re-elec-
ton
But whatever his status will be in
the gubernatorial free-for-aIl, there
is no n who a question Gov.
Moody's love for and pride in the
Valley. He has demonstrated it
time and again.
THE latest favor the governor has
bestowed upon the Valley Is to
cause an official delegation from
Wisconsin 10 decide upon a trip
down here TO take a long, lingering
look at things
Seeing is believing and this in
spection tour will do more 10 con-
vince the people Of the wonders Of
the Valley than all the facts and
figures hat could rel be printed
One good eyeful is worth much more
than a whole bookfull.
ETS be fair about this Wisconsin
/. rumpus. The real estate board
and others in that state are not
entirely without justification for the
stand they have taken II is a def
nitely established fact that a small
number Of disreputable land opera
tors pulled some very questionable
deals up there.
Then, too. representatives of rival
land companies did not help matters
along by knocking the other fell
lows land. BY verbally cutting each
others Threats, the operators cut
themselves out OF lots Of business
and the Valley out Of many substan-
tial residents.
THERE are numerous reputable
land companies doing business
IN many parts Of the country
and selling much Valley land to
desirable buyers and future citizens.
BaA there is no use in one closing
dF4es eyes to the fact that there
are some statesmen and sales meth
DDS which should be done away
with. Just one rotten spot will ruin
a whole tomato. make 1t unpalate-
able and unmarketable.
yYTERE 1t not for the land men, or
wv colonizers. the Valley would not
have more than 180. 900 satisfied
citizens nor the huStling, busting
towns they have established. The
Valley still would be marking time.
1t would be making progress but not
in rapid, typical Valley style. Rep
utable land companies have been
and are helping out.
TEN johnson and B. NJ. Holland,
h prominent Harrington bankers.
recently voiced the sentiments
OF all members of their profession
in the Valley when they urged the
land companies. themselves, TO clean
house, sell only what they could
guarantee and see that each one is
properly financed. The right kind
of land operators are enthusiastic
ally back OF such a program.
THE Better Business Bureau, which
the Valley hopes to organize.
will go a long way towards ac-
complishing this. It 1t is run prop
erly land Of course it will be- un-
ethical business men OF all descrip-
tons will be exposed, unfair and
misleading advertising will be elm
mated and. eventually. every business
in the Valley will be operated on
the square. That is the way pro-
ponents have announced II will be
run.
A BETTER Business Bureau. oper-
~ ated as such, however. does not
make out Of itself the kind Of a
booster organization the Valley
needs. It's functions is to dig out
ed expose the bad spots.
Some dsy some Valley citizen is
going 20 work out a plan for telling
the world about the wonders Of the
Valley TO which all citizens will rally.
The Valley needs such an organiza-
ton and must have one TO combat
the booster activities Of other citrus
producing areas.
NHANY branches of industry in the
Valley have organized bureaus
." among themselves with a view
TO making business better. to keep
out undesirables. They have met
with much success
The work that these various or
carnations have done will aid ma
terially in aiding the work OF the
Better Buftness Bureau proper when
IL Is formed. The work of the VAL
ley-wide bureau should not and can
not take the place Of these smaller
organizations. They render a SER
vice TO their particular industry
which Is necessary and difficult to
supplant-
FTHE Better Business Bureau would
furnish information and aid to
every commercial body in the
Valley which would be Of great val
AA~A A.-nx,4-.-