Milford chronicle., 1930-02-14
TEMPERAMENT IN BUSINESS

certain employe of a business con-
Germ, that she disliked to deal with
him because he had a tendency to be
irritable, yet she thought his cross
ness was a sign of certain fidelity,
and effort to do good work.
This started conversation as to the
effect that peoples personal DISPOSE
ton has on their business results.
It was remarked that business peo-
ple might be divided into four types,
in the way they do their work and
meet the public.
First, the cross and inefficient peo-
pie. These folks are useless. They
never last long in any job.
Second, the pleasant and inefficient
people. These folks are not very
valuable, yet because they have an
agreeable way of meeting people,
they are often tolerated, in spite of
their lacks.
Third, the cross and efficient peo-
ple. These folks irritate the public
and their associates, yet they main
tain their hold because on the whole
they work faithfully. They may do
such thorough work that they have
to be tolerated. A cross-efficient
man is probably more useful than
pleasant-inefficien one. Such a
persons crusty ways often result
from the fact that he is trying so
hard to do good work that he gets
into a nervous and upset state in
which he can't control himself. Busi-
ness people are trained nowadays to
cultivate good manners, so that II
people have an irritable tempera-
ment, they are usually shunted OF
into less desirable occupations where
their crusty ways do not do so much
harm. People with these traits
should realize that their manners are
a serious handicap in any line OF
work.
Fourth, the pleasant and efficient
people. This is the final stage OF
achievement in business and tenn
perament. Those who can get things
done efficiently and keep pleasant
and sunny toward everyone, are the
ones who win their way. They are
never out of a job for very long.
SeS
MOST OF THE PEOPLE who
complain about newspapers are mar
row. selfish or uninformed. The
things to which they object are like
ly to be things that meet the tastes
and requirements of many others.
They have no conception Of the ex-
tensive functions and services of a
modern newspaper. Unprogressive
themselves, they fail to see how in
timately the enterprise Of the news
paper is bound up with the progress
of the community it serves. They
would receive an awakening were
the services of the newspaper with
drawn.
Viewpoints and manners change
without necessarily deteriorating
ethics. Things appear in the modern
press that would have been extreme
ly shocking to a more prudish age.
Whether they do harm or not may
be measured by the strength OF the
adage that, to the pure all things
are pure. Whatever may be said for
or against the prevailing policies IN
news treatment, it is fact that the
average newspaper is itself conduct
ed more ethically than it ever was.
There is more honesty, tolerance
and fair play. It is not necessary
nowadays to stoop to dubious prac-
tices to obtain business.
Once it was the custom to pun the
advertiser in the news columns. Vir-
tually it amounted to editorial en-
dorsement. Matters derogatory to
the advertiser quite frequently were
suppressed. The editor was called
upon to guarantee the probity of the
advertiser and to hide his shortcom-
ings. Scarcely anyone will contend
that such a policy prevails to any
considerable extent today. We're it
put into effect it would harm the
newspaper and be of doubtful bene-
fit to the advertiser.
These days it is rare thing for a
reporter or editor, out of mere ami
mus, to print downright lie or to
color a story. One reason is that the
lie will be found out and react on
the one who utters it. Truth has
been speeded up along with other
things. Inaccuracies in newspaper
reports are seldom willful ones.
Generally they are due to inaccura-
cies at the source Of information,
the speed at which news is written,
or the incompetency Of some report
er or editor.
Important news is seldom sup
pressed. What is called suppression
is more likely to be editorial dis
crimination-the throwing out Of
the indecent, the libelous and the
on account of space re-
uuirements, of the unimportant.
The disgruntled advertiser is not
the menace which once he was. The