davidaulloa/AmericanStories huggingface dataset:
Milford chronicle., 1930-08-29
THE ART OF ADVERTISING

The value of advertising is con-
ceded by almost everyone, but good
many concerns fail to make an ade-
quate use of this means of develop
ment
The preparation of attractive no
tices in succeeding newspaper is
sues looks formidable to some peo-
pie, and they simply fail to give the
necessary time and attention to it.
Many business people are so hur-
ried and driven, that they can't seem
to squeeze out the time to write out
such notices. Such ones would do
better to take time for so vital
function, even if something else
suffers.
But recognizing that many busi-
ness people have that feeling, an en-
terprising newspaper like The Mil
ford Chronicle is always glad to
have someone from its office give as
sistance in the preparation of such
advertising. If necessary, it will
prepare it entirely, under the direc-
tion of the concern. Such assist
ance has very much value, as the
newspaper man, after a long expe-
rience in the preparation of adver-
tising, is usually in position to
make valuable suggestions.
It is not a difficult thing to pre-
pare an attractive advertisement. 1t
does not call for unique and original
ideas, nor for witty and sparkling
description. Anyone who is smart
enough to sell goods in store, is
smart enough to write a good ad-
vertisement.
Even if he makes mistakes in
grammar and spelling, the newspa-
per can easily correct them. The
public does not notice such errors
anyway, if it. hears about goods at
attractive prices. All anyone has to
do, is to write out just a few of the
things he says to a customer in de-
scribing goods, and mention the
prices of things. Ads written in that
way bring the greatest returns for
the investment
Milford chronicle., 1930-08-29
Milford, Friday, August 30, 1880
LAROR DAY IN 1870

Our Labor Day holiday was orig
inally a protest against the inhuman
ideas of industry that used to pre-
vail. At the time that the holiday
became a national one, there was far
too little conception of economic
Justice. The manual workers of the
hation toiled for prolonged hours,
many of them for a pittance of
wages, many of them under the most
rnhealthful surroundings.
Children were driven into the fac
tories at far too early age, their
bodies and minds were stunted by
premature toll. Women worked far
too long hours, interfering with the
raising and care of their children.
These conditions made it inevitable
that a powerful labor movement
would be started, and win the sup
port of millions of these workers.
The more serious evils caused by
the earlier attitude of capitalists and
employers have now been removed.
Hours of labor are in the main rea-
sonable.
The restrictions upon the labor of
women and children are not what
they should be in many states, but
sentiment more and more demands
humane treatment for all classes of
workers. The idea has become gem
eral that it is a paying proposition i'll
the business world to give as liberal
wages as business will possibly per-
nit, and that high wages mean a free
demand for commodities and general
prosperity.
The labor movement has made
many mistakes. 1t has cOUntenanced
many strikes that were not called
for, it has made many unreasonable
demands. Nevertheless there has
never before been so near an ap-
proach to industrial harmony. Grad
ually employers and employees are
learning to be reasonable. The en-
ployer is learning that he must be
generous and fair, and the employee
is learning that he must give loyal
and interested service. We can all
he thankful for these gains on Labor
Day, 1880.
Milford chronicle., 1930-08-29
THE FRUIT CROP

Americas vast fruit crop is now
being harvested, and the fruit stands
are a symphony of color, with the
brilliant reds, yellows, and purples
of these products. Fruits have be-
come a much larger factor in our ag-
ricultural production. AS one in
stance, the country produced 49,
600, 900 boxes of citrus fruits in 1909,
while in 1928 it grew almost 6O,OOO,-
900 of them.
The doctors tell us to eat more
fruits, and these juicy products con-
tain elements that the human body
can not dispense with. AS our fruit
business has grown, the insect pests
that thrive upon these products grow
still faster. The depredations of
many of these bugs have become a
national problem.
Every grower should cooperate
to help keep these pests down. A
farm where they feed and breed
freely is a menace to it's neighbors.
Milford chronicle., 1930-08-29
BUSINESS ORGANIZATION

There is no place in the United
States where people attempt to live,
where they do not feel it necessary
to have some kind of an organiza-
ton for the purpose of government.
They have to unite to establish pO-
lice forces, schools, roads, etc. They
would have anarchy if they didn't.
And yet in the business affairs of
communities, many towns seem to
think they can get along without or
ganizing the business people and
working together. The condition
that results comes pretty near COM
mercial anarchy, with everyone pull
ing against everyone else, and moth
ing accomplished for the general
good. Or if they have such Organi-
cations, they are poorly supported,
which is almost as bad. The town
that is unorganized, for its business
development, need not expect to
make progress.
Milford chronicle., 1930-08-29
WHO PAYS FOR THE DROUGHTl

I WHO PAYS FOR The DROUGHT!
American industry has suffered a
. heavy loss through the drought
which has afflicted many states.
While this destruction constitutes a
heavy blow, yet adverse things are
happening every year. This years
losses may not be any heavier than
those from floods, hurricanes, and
other disasters of the past.
The damage sounds serious when
estimated in dollars or bushels of
grain. Yet when compared with the
total unemployment where millions
of people are out of work would do
far more harm.
The farmers of many states suffer
serious injury. Yet if a man loses
25 per cent of his crop by reason of
lack of rain, but sells the remainder
for a price enough higher to make
up, he has not suffered. The con-
suming public stands in the gap and
Tavs for the loss. The farmers have
been complaining about hard times
lue to production of a surplus of
commodities which they could not
control and could not sell for a price
giving them any profit, and aften
they had to sell at a loss.
Now this surplus of some COM
modities has been removed from the
market by a sudden and swift act of
nature. For many farmers that prob
lem is ended. Whether the farmers
will get enough higher prices to pay
for the crop damage is open to ques-
tion. Yet many of them may come
out better off, because it will require
less labor to market the remainder
of the crop which they are selling at
higher prices.
While the public of some sections
may pay higher prices for foods
owing to crop scarcities, yet the up
ward swing in general business
which is generally expected as soon
as fall weather sets in, should far
more than offset the additional bur-
den created by rising food prices.
Milford chronicle., 1930-08-29
ROADSIDE STANDS

The natural scenery of a state is
one of its important assets. Tour
lists like to spend their vacations in
regions of natural beauty. Automo-
bile parties choose such localities as
the ones where they will make their
excursions. So a state should pre-
serve the beauty of its scenery, as a
feature that constitutes a great at
traction to visitors.
Many states have permitted some
of their finest scenery to be marred,
by the succession of unattractive lit
tie roadside stands that have devel-
Oped along certain automobile
routes. The automobile. driving pub
lie has to buy a lot of food and
tourist supplies, and consequently
the furnishing of this material has
become an important business. 1t
makes a big difference whether the
various roadside stands that cater
to these people are neat and attrac-
tive and artistic, or whether they are
disorderly and unattractive.
People who undertake to run such
places should realize that they will
get a lot more business, if they give
their stands a pleasing appearance.
A disorderly one holds out no hope
of good eats. An artistic one sug-
gests that the food and drink will be
clean and sanitary and we'll made
and refresh the traveller on his way.
A hot dog stand can be made a
thing of beauty as well as anything
else. Neat raipting of woodwork,
planting of vines and flowers aud
shrubs, give an impression of taste
and thoroughnesS that pleases the
traveller. To- iaany advertising
siyns stuck arUiId also give an i'm
preston of disorder. If you please
the eye of the tourist, he will give
you a chance to please the inner
man.
Milford chronicle., 1930-08-29

ed here on Monday and is spending
some time at his cottage on the
Lewes Beach.
Richard Carpenter who is attend
ing a business college in Camden,
N. j., is home for his summer vaca-
tion.
Charles Van Leer, well known
musician, has returned to his home
in Seaford after spending a month
; ere at the Caesar Rodney Hotel
Miss Elizabeth Morgan is spend
ing her two weeks vacation here
with her mother, Mrs. Annie c..
Morgan.
Mr.. and Mrs. Joseph Haverbeck of
Wilmington are spending their sum-
mer vacation here with Mr.. and
Mrs. James P. Prettyman.
J. Edward Wiley spent Sunday
here with his family.
Misses Helen and Emily Murphey
of Philadelphia spent the weekend
here with their parents, Mr.. and
Mrs. Charles J. Murphy.
Charles Jenkins and Mrs. Daniel
Tullock of Philadelphia spent the
weekend here with Mrs. Charles
Jenkins.
D. Coleman Jones who has been
confined in the Beebe Hospital for
several weeks is slowly improving
at this writing.
Mr.. and Mrs. Samuel Tammany of
Wilmington spent Sunday here with
his mother, Mrs. Lena NJ. Tammany.
Mrs. R. Lindal Palmer is spend
ing some time in Philadelphia Wis
iting friends and relatives.
Jacob Millman of Philadelphia
spent Sunday here visiting friends
and relatives.
Benjamin Chamberlain of Phila-
delphia was a town visitor over the
weekend.
r. L. Palmer, Hirons Clifton and
Forrest Maull motored to Ocean
City, Md, on Sunday.
Mrs. Fred C. Wolfe and children
are spending some time in Philadel-
phia visiting friends and relatives.
Mr.. and Mrs. Russell Davis of
Woodbury., N. j., spent the weekend
here with her parents, Mr.. and Mrs.
J. Frank MacIntire.
Miss Agnes Milligan of Sicklers-
vile, N. j., spent the weekend here
with her grandmother, Mrs. Mary
Marshall
Mr.. and Mrs. Kenneth Alexander
of Winter Haven, Fla, are spending
some time here with Mrs. Clare c.
Jones.
Mrs. Emily C. NJ Cough and son
Stanley of Reedville, Va, are spend
ing some time here with her mo-
ther, Mrs. David Maull.
Mr.. and Mrs. George Baylis and
family of Wilmington, spent the |
weekend here with Mr.. and Mrs.
G. Clifton.
Milford chronicle., 1930-08-29
TOWN OR COMMUNITY?

Here in Milford do we live in a
community, or merely in a town?
The ideas expressed by the two
words are different. A town means
simply a place where a lot of people
live together. They may be antag-
onistic and non-cooperative, and
make little progress.
The word community" comes
from a French word meaning COM
mon." 1t expresses the idea that the
people living there have things in
common, that they are all interested
in the same aims, and are working
together to accomplish them. A
community goes ahead where a mere
town stands still.
Milford chronicle., 1930-08-29
.NEE7
TALES OF THE DETECTIVES

The human mind graves thrillers,
and detective stories, telling a neck
and neck race between the sleuth
and his criminal prey, are enormous
ly popular. 1t is an art to write a
good one, and in many of them the
real villain is so cleverly concealed
that the reader does not discover
him until the last chapter. People
have become sophisticated, and the
ancient yarns like "The Bloody
Butchers Bride" or "The Demon of
Dandelion Den," no longer thrill
the multitude The modern thriller
has to be right up to the minute in
slang and modern customs.
Many highly intellectual people
find a good detective story is a Won
derful relief from mental strain. But
we should not be so absorbed in
these thrilling tales of daring and
ingenuity, that we forget to do any
thing courageous or inventive for
ourselves.
Milford chronicle., 1930-08-29
MINIATURE COLE POPULAR

One of the popular fads of 1880 is
miniature or Tom Thumb golf. All
over the country these little courses
and ranges of various types are pro-
vided to give the masses of the peo-
pie a taste of this famous game,
which may become the most popular
American sport if it keeps on.
Standard golf, with it's Is and 8
hole courses covering large tracts
of land, is a costly proposition to de-
velop in any complete way. Small
golf courses can be created in any
town without great expense, and they
train it's players in many of the most
important strokes of golf. The little
white pill. which seems to jeer with
its wicked looking eye at the mex
pert player, flies like a bird of the
air when it's real master tells it to
go. 1t exercises a most unparalleled
fascination over the sport inclined
mind.
Milford chronicle., 1930-08-29
LEWES

Mr.. and Mrs. Frank Jacopec OF
HobOken, N. j., are spending two
weeks vacation here with Mrs. Dan
iel Hazard.
George Clendaniel of Philadelphia
is visiting his elder sister, Mrs.
Daniel l.. Hazard of Lewes.
At a recent meeting of the Board
of Education, on Monday, Septem-
ber 8, at 8:45 a. m, was the time Sc
for the opening of school for t
coming term. Pupils who expect J
enter Lewes school for the st
time either as beginners by
transfer from some other hool
should enroll at the office OF the
school before that date.
Following is the recent action
taken by the State Board of Educa-
ton with reference to the age of
beginners:
Pupils who become six years of
age by January l of any school
year may enter at the beginning of
the school in September and be en-
rolled.
GuDllS DtCOllllIS OLA gCaAo VI -
after the above date must enter
school the following September, un-
less it be shown by examination
given by the principal or superin-
tendent, that such pupil has made
progress equivalent to that OF the
class which he seeks to enter, in
which case a pupil may enter when
ever he becomes six years of age.
In order to comply with the State
law each pupil entering school for
the first time will be required to
have a birth certificate and vacci-
nation certificate. Parents should
have vaccination attended to at
once to prevent loss of time from
school due to effects of the vaccina-
tion.
Mrs. Ida Kendall of Barry, Ill, is
spending some time here with Mrs.
Cora NJ. Clifton and family.
Mr.. and Mrs. Walter Donovan and
son spent the weekend in Ceilings
wood, N. j., visiting friends and rel
atives.
Mrs. Nettie Hancock who has
been spending some time visiting
Mr.. and Mrs. S. Rowland Bones has
returned to her home in Cape May,
N. J.
Mr.. and Mrs. Arnsey White of
East Orange, N. j., and Mr.. and Mrs.
Arthur Jones and daughter of Ell
lendale spent the weekend here
with Mr.. and Mrs. Jones on Null
berry street.
Rev. and Mrs. Milton S. Andrews
and children spent Sunday here
with Mrs. Cora NJ. Clifton and fam
lily.
DR.. Sylvester .BoOkhammer arriv-
Milford chronicle., 1930-08-29
=CSG@
THE LAMP POST ELEMENT

1t is remarked that in many towns
there are not nearly so many of the
loafer element along the streets,
holding up the lamp posts, and brac-
ing the pillars that hold up build
ings. What has become of all these
worthless? Presumably many of
them have cheap automobiles, and
are careering around the country
taking their best girls for rides, or
picking up too confiding maidens
who do not wait for introductions.
Some of them are seen along the
roads holding up their thumbs with
woebegone air, and looking for
rides. Evidently they share the gen.
eral restlessness of the time. Any
way, town center that has got rid
of the loafng bunch that used to
Milford chronicle., 1930-08-29
WAITING FOR RIGHT WORK

Many young folks who graduated
from schools and colleges last June
went to work at once. If they did
not find the kind of work they want
ed, they took what they could get, if
it was merely digging bitches or
tossing hay. Others had their minds
fixed on some particular occupation,
and are still loafing, and will loaf
until they find the one thing.
Hardly wise thing to do, the lat
ter course. The mind tends to rust
out when loafing. Even the boy who
digs in the bitches learns something.
He finds out a lot about human ma
ture, and the desires and habits of
the manual workers. knowledge of
that kind is extremely useful in any
thing.
Milford chronicle., 1930-08-29

Mr.. and Mrs. Millman Prettyman
and family of Kennett Square, Pa,
spent Saturday here with Mr.. and
Mrs. James P. Prettyman.
Perry Burton who is employed by
the Pennsylvania Railroad Company
in Wilmington is spending his vaca-
tion here with his parents, Mr.. and
Mrs. William L. Burton.
Mr.. and Mrs. Samuel Williams of
Harrington and daughter spent
Sunday here with his mother, Mrs.
Louise Williams.
Mr.. and Mrs. Hylen Smith, of
Harbeson, and Mr.. and Mrs. John
Wilson, of near Lewes, spent a part
of last week in Wilmington, Penns
Grave ond Atlantic City.
Granville Bryan and daughter,
Julia, were in Philadelphia two days
last week.
Coming-All Talking Attractions
at the Auditorium, Lewes, delaware,
RCA Sound, Saturday, August 30
Greta GarbO in ROMANCE" Mon
day, Labor Day, September 1st, Rob
ert Montgomery and Leila Hyman in
SINS OF THE CHILDREN. Tues
day, September 2, Charles Buddy
Rogers and Jean Arthur in YOUNG
EAGLES" and Thursday, September
4, Rod La ROGUE and Barbara Stan
wyck, in LOCKER DOORS" Two
shows each night, 7:15 and 800 Ad-
mission-Adults 40c, Children 25c.
Milford chronicle., 1930-08-29
DROUGHT RELIEF

While recent rains in the drought
affected states have saved many farm
areas, yet great amounts of these
,ood products which had been
hopelessly stunted by dry weather,
have suffered irreparable damage. 1t
is up to the states and the govern
rent to see to it that the sufferers
by this calamity do not have to bear
the whole burden of the loss.
There are still 300 counties acute
ly affected by the dry weather. If
nothing was done to help them, many
of these farmers would be ruined.
When people suffer as the result of
their own fault, they have to feel the
penalty of their mistakes. When ma
ture goes back on all old records,
the nation should be generous with
its help.
Milford chronicle., 1930-08-29
CHAPLAIN'S CHAPEL

Several from this vicinity attend
ed the camps on Sunday last.
Mrs. Harry Welch and children OF
Wilmington are spending some
time with her parents, Mr.. and Mrs.
William Williams.
Charles Moore who has been in
the sick list is much improved at
this time.
Mr.. and Mrs. George Short of
Philadelphia visited their parents,
Mr.. and Mrs. Willard Isaacs and
Mr.. and Mrs. Will Short over the
weekend.
Little Mary Lee Russell of Bridge
Vile is spending the week with her
grandparents, Mr.. and Mrs. J. N.
Russell.
John Smith and daughters spent
Sunday afternoon with Mr.. and Mrs.
Alfred Houston of Milford.
Smiths School opens Tuesday
morning, September 2.
Don't forget the services at Chap
lains next Sunday: Sunday school
at 2 p. m. and preaching at 3 p. m.
Everyone is cordially invited to at
tend these services.
Milford chronicle., 1930-08-29
1NRE
SEE AMERICA FIRST PLAN

The government is working out a
plan to bring more foreign tourists
to this country, and also persuade
more of our own people to travel in
our own country and see that before
going abroad. The enormous
amounts spent by our tourists in for
eign lands suggests that some of that
money should add to American pros
perity by being spent at home. The
Del-mar-va Peninsula is marvellous
to visitors from even our eastern
states, and is well worth the trip
from Philadelphia to Norfolk, Va.
The government plan calls for a
new bureau to promote American
travel. Many of our marvellous at
fractions have never been much ad-
vertised. They have just as much
romance and fascination as the
scenes which people cross the wide
oceans to visit
Milford chronicle., 1930-08-29
LABOR DAY PHILOSOPHY

The wrongs of labor was once a
favorite theme for the Labor Day
orators. Labor does not suffer as
many wrongs as it did in 1894, when
the holiday became a national one,
though there are still plenty OF
abuses in the industrial world. Evils
and onnreseions SHOULD always en-
counter protests Vet it does not do
people much good to be thinking all
the time about their wrongs. They
need to give at least equal consider
elton to their duties.
On Labor Day the capitalist may
we'll ask himself if he is giving his
workers a fair chance according TO
American ideas. And the employee
NAV we'll ask himself if he is giving
his employer a fair days work that
will make his employers business
successful 1t takes mutual Coop
Grafton to make business 90. If en-
rloyers and employees ale constant
ly planning lighting measures, they
will not get anywhere.
whatsoever thy hand findeth to
do, do it with thy might" saiG the
writer of the sacred book of Ecclesi-
astes in the Hebrew Scriptures. 1t
is good Labor Day philosophy. Tie
person who follows that counsel is
not likely to suffer much from the
wrongs of labor. He will be so de-
sirable that employers will compete
TO obtain his services. If he is an
employer, his business is likely to
be so successful, that he can pay
good wages, and his workers are
likely to be contented.
A healthy person is endowed with
resources of energy. 1t is a world
of work, and people who do not put
their energy into their daily toll are
not apt to be we'll rewarded.
People should take up some form
of labor that seems interesting to
them. and if they give their best
thought and attention to it, their la
Dor is likely to be well paid. They
will have well earned the relaxa-
tions that come on Labor Day and
all other holidays.
Milford chronicle., 1930-08-29
HARRISON

Mrs. Maud Quick and son spent
the weekend with Mrs. Mamie Hill
Mrs. Minnie COrnwell and chill
dren of Philadelphia spent a part
of the week with Mr.. and Mrs. Har-
ry Barker.
Mr.. and Mrs. Ralph Johnson are
the proud parents of baby boy,
born August 21.
Mrs. Ella Pettyjohn is spending a
week at the w. c. T. U. tent at
Laurel Camp.
Fire of unknown origin destroyed
the garage owned by Frank War
rington and a Ford automobile ow-
ned by Albert Thompson last Wed
nesday night.
Mr.. and Mrs. Charles Pettyjohn
and children spent a part of last
week visiting relatives in Whining
ton and Pennsgrove, N. ].
Several Harbeson people attended
Laurel Camp last Sunday.
Miss Elizabeth Hudson of Phila-
delphia is visiting her parents, Mr..
end Mrs. Lewis Hudson.
MIS-. II IlOA AACA oAAo oSAN'
Frank of Wilmington, have been
visiting Mr.. and Mrs. G. E. Veasey.
The canning house has opened for
the season.
The Ladies Aid will meet at the
home of Mr.. and Mrs. George A.
Simpler on Thursday evening, Sep
tember 4.
The Harbeson-Coolspring Home
Demonstration Club held their an
nual picnic at Rehoboth Beach on
August 12, and all who attended re-
ported very good time. The next
meeting of the club will be in Cool
spring Community Hall on Tuesday
afternoon, September 8.
Schools will open on Tuesday,
September 2.
Miss Margaret o. Hunter, OF VIII
mington, Delaware, spet the past
weekend in New York City. Miss
Hunter, with party of six, took
trip up the Hudson river as tas as
Newburgh.
Milford chronicle., 1930-08-29
FN&E

THE BOY who carries magazines
and candy through a railroad train
without opening his mouth, sells few
of them, and similarly the merchant
who does not announce his goods by
advertising can't expect large sue
cess.
Milford chronicle., 1930-08-29
Gl&&E]

THE WAY to get ahead in any
town or city is not to wait until OPP
portunity rings your doorbell, but
hunt up her residence and pound so
loud she has to come out and let
yoH in.
Milford chronicle., 1930-08-29

create the air of somnolence along
its streets, has some reason for con-
gratulations.
Milford chronicle., 1930-08-29

A committee is a perfect device for
postponing action and dividing re-
sponsibility.
Milford chronicle., 1930-08-29

Golf will reduce a man to shame
when nothing else Will.