Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-05-19
Younggreen Scores Critics in
Sounding Keynote at
Willard Today.
LAUDS HOOVER POLICIES
AS PROSPERITY GUIDES
New York Times Business Man
ager Sees Classified Advertising
as Real News Medium.

Organized advertising as a construc-
tive force in the economic world has
nothing to apologize for" Charles c.
Younggreen of Milwaukee, president OF
the Advertising Federation Of America.
declared today in sounding the keynote
at the opening of the twenty-sixth an
nual convention Of the federation at
the Willard Hotel.
Approximately $500 delegates from
all parts of the United States have come
here, Mr.. Younggreen said, "as the
wielders of a tremendous force to plan
ways and means by which that force
may be better utilized in the service OF
mankind"
Earlier in the day the delegation had
visited the White House, where Presi-
dent Hoover officially opened their
four day convention and received assur-
ances from their spokesman OF support
in the administration endeavors to
maintain business prosperity.
Answers Criticism.
In his address at the opening lunch
con session, President Younggreen
replied to criticism OF advertising py
pseudo-economists" and others OF
"They are plausible and take the easy
road of demagogue in appealing to the
passions of people who are Ignorant OF
the real facts" he said.
"Unfoumded as these attacks are, they
have not failed to create some annoy
ance, but advertising as whole mas nc
cause for embarrassment"
The time has come for advertising to
nav heed, Mr.. Younggreen warned, 70
revise its estimates of the legend OF
the 15-year mentality of the great pub
lic"
TT is no longer questionable to
know things" he said. ut is no longer
questionable to be student. Today the
student who leads his class Is no less
honored than the student who leads his
tean-and this particular sentiment Is
growing"
Senator Allen Speaks.
Taking friendly issue with the con-
yention theme. Advertising. the Serv-
ant of the Consumer" Senator William
J. Allen OF Kansas, editor and pub
Usher, declared 1t Is really the servant
not only of the consumer, but or the
producer, the manufacturer, the agrl-
culturist, the newspaper, the magazine,
the church, the city and the State.
Senator Allen said that the tremen.
dous force which advertisers have SET
In motion has become "a molder OF the
taste of the peoples Of the world.
II the American people today enjoy
the highest standard Of living In the
r,crl1 Senator Allen declared, 1t is be-
cause of the service advertisers have
rendered in educating them to the TACT
that only the best Is good enough.
"Thus has consumer demand been
stimulated so that our factories, paying
the highest wages ever known IN the
history of mankind, are kept with their
furnaces roaring and their wheels hum
ming in order to satisfy the appet1tes
which your forward looking work has
set on edge"
Sees International Benefits.
In the field of international rela-
tions. Senator Allen stressed, advertis-
ing. too. has played its part effectively.
"By the wondering fostering OF in
ternational trade relations you nave
done more. perhaps, than any otner
agency to bring about that impulse
toward brotherhood and friendly CO.
operation" he said. This impulse nnds
its ripest fruit in our common move
ment toward the limitation Of arnla-
n1ents. the reduction OF navies ana the
hope Of world peace.
DIR. Luther II. Reichelderfer, president
of the Board of District Commissioners,
and Ernest S. Johnston, president OF
the Advertising Club OF washington,
CONTINUED on Page 2, Column A.