Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-02-19
IN OUR
VALLEY
. BY CHARLES HALL,


NEWSPAPERS over the Valley are
IN stirred over the idea Of Valley
business firms spending $lo,-
0Oc, more or less, on special adver-
Using in an upstate newspaper TO
welcome visitors from Wisconsin.
Offhand there are two outstand-
ing reasons why newspaper publish
ers OF the Valley should feel a sting
of resentment over such an IDEA.
One is that for 50 weeks and 800
days in the year, these same Valley
newspapers preach the gospel OF
trade at home, TO protect the local
merchant which Is nothing but right
and then the Valley business men
turn around and send $4,000 in ad-
vertising out of town to a state pa
per.
TvHE other reason is that II the
Valley is TO be advertised has
the Valley merchant the right
idea OF spending that sum right at
his own door. The copy is read most
" by Texans who already know
about the Valley.
The engineer of this column feels
that the Valley should be advertis-
cd to people living outside OF the
state, but that it should be done In
a far reaching. far sighted way. One
hundred thousand dollars properly
expended in that manner would not
b. too much. and such might be
one OF the wiSest steps to CONSIDER
at this time.
But II there is any advertising TO
be done right in the Valleys own
front yard, there are newspapers
from Mission TO Brownsville which
blanket the entire country. The
Valley merchant and business man
doubtless Is making the expendi-
ture with the idea of helping him.
self and his community, which Is
NEST commendable. but has he fully
considered before leaping?
sTHE above may at first glance
sound too strong in selfish in
terest, but We here speak for
every newspaper in the Valley, II
they will thus permit us TO speak
fer them.
II II shows selfishnesS it is writ
ten earnestly as well as candidly, be-
lieying il TO be nothing but right.
Suppose we put the shoe on the
other foot and start shouting-Buy
Your shoes in San Antonio, your
food in Houston. and your clothing
in Dallas" That would not SOUND
So well would it?
The Valley has progressed to date
through lifting itself by its own boot
straps probably 10 a greater extent
than any other community IN the
world. 1t has made a good job Of
it so far. and will make even a still
better job OF 1t.
But we have all got to work for
the eighty-mile strip as a whole.
We can have our own private fam
ily fuses and quarrelS. but the out
slider has no business sticking in his
lose.
THERE probably is not a man hy-
ing, who has not, at some time,
dreamed of what he would do
with a million dollars, If 1t were sud
denly thrust upon him.
Now we are advised that Joseph
HorowitZ, court interpreter Of New
York has suddenly received that
sum. Guess what he is going to do
right off the bat! Well, for a long
time Mr.. Horowitz has been trying
to get all the grand opera he want
ed. So. now, he is going 70 take a
months vacation and follow a Ger
man Grand Opera company from
indianapolis to California.
business ideas are forever start
ID ling the public. But it takes a
barber in New York to present
us with the latest. He has hired %
beautiful show girls TO act as mani
curists. They dance around among
the chairs and sing while polishing
and filing.
At first thought one might recoil
knowing what a time he would have
telling 25 girls he did not need a
manicure, based on his experience
with one: but or the other hand the
noise might keep the barber from
telling you exactly how next years
world series is coming out. not to
,-ention what teams will play in it.
TOR some time now We have been
beseeching the good city OF
Brownsville 10 put signs on the
street corners. and so far we have
not even had a promise they are
going to. 1t looSS like ii is directly
up TO the Kiwanis club. which saws
1t is going 70 do it.
The fishermen are beginning 10
want to find where Fourteenth St.
Is. so they can get 10 Boca Chica
and Point Isabel.