Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-19
PROGRESSIVE ERA
IN u. S. PREDICTED
Mills Official Believes Upturn
in Business Is Near
at Hand.
By JOHN F. SINCLAIR,
TO The star.

nA &OAAAN -
gpeciel Dispatch to The Star.
NEW YORK, September ls.-Georgf
NJ. Verify, chairman of the American
Rolling Mills Co. OF MlddletoWn, ono ono
doesn't believe that the inexhaustloie
power of American initiative, optimism
and constructive ability can be held III
restraint much longer.
''They are bound to break loose, as
they always have, and when they 40
they will mark the beginning of a new
and greater era of progress" said Mr.
Verify, commenting on business cohul-
tons
But when?" I asked him.
1.-THE incoming tide, which must al
WAYS follow the ebb, may appear al
any time 1t would have been here now
had we not lost our momentum, with
everyone waiting for some one else 70
start the ball rolling again"
Mr.. Verify, a leader in the steel IN
dustry. continued:
1.-The sum of what is usually done by
all of the groups in every class of bust
ness adventure, is within period OF SIX
to ten years, more than we have as yet
been educated to consume
Just like an over-fed stomach we all
business jointly, must stop and catch up
with ourselves"
But why do we have to wait so long
before we catch up?"
THE catching up problem must pos
ably be more thorough than formerly.
Has Faith in Future.
Mr.. Verify has no cure-all for invol-
untary unemployment, nor does he see
how the business cycle is TO be elimi-
mated He does believe, however, that
one of the big business troubles may be
found in hobbling business by Federal
legislation. He believes a modification
of some of these laws is necessary.
But of the future he has no doubt
whatsoever.
Having more than liquidated the re-
suit of our combined energies and OF
our securities market speculative activi-
ties. we will, during the next 10 years,
proceed to bring into being a new and
no doubt the most constructive and
eoundly progressive period the world
has ever seen" is the conclusion Of the
steel manufacturer.
Not only does Mr.. Verify believe that
business for the remainder of the year
will show up very favorably, but that
"a return to real activity in industry
and commerce cannot be delayed longer
than early in the new year"
Imitation Periods.
George woodruff, aggressive chair
man of the National Bank Of the Re
public of Chicago, sees nothing but
green lights ahead for business.
He has been studying business charts
many of then-to see which way the
wind is blowing The charts show
great similarity in conditions IN 1871
and 1880. The big point OF difference
Is that the great speculative lnnation
Of 1921 occurred in commodities IKE
grain, sugar, cotton and copper, while
the great speculative imitation OF 1851
showed in the seething stock market.
Both were epoch-making. Both
were very disastrous. But business in
1922 came back to mock the dark days
of 1921. VIII 1881 do likewise?
This Chicago banker draws the con-
elusion that reasonable recovery in
business activity should take place dur
ing the latter part of this year, just as
IL did in 1921.
But what of 1881?
"The needs of 10000, 900 people
should catch up with such surplus in
ventories as may remain on hand after
q year OF minimum production, bring
ing about a strong upturn in the bust
ness activity of the Nation" says Mr..
woodruff. by the Summer of 1881 we
may all again clearly behold how wrong
are the pessimists when they get to be-
heving American progress has come to
So he concludes: "The red lights,
through which our people last year
drove, have changed. The curbstone
adrnonitions of the minions OF the eco
nomic law near an end. There are
green lights aheadl"
Marketing Board.
The Empire Marketing Board, with
headquarters In London, which spent
$1,000 900 IN 1929 and another 81 .00o,-
900 this year, advertising Dominion
products in Great Britain, Is making
remarkable progress.
This board sits quietly in London,
says very little for publicity except in a
formal way, and concerns itself, accord
ing to a report in the Index, the month
Iy publication Of the New York Trust
Co. with the marketing of commodities
raised in the British Empire.
It carries on energetically an efncient
end far-seeing research bureau. 1t aims
at more efficient marketing better
grading Of goods and especially the
building up Of national mark
which carries with 1t guarantee to the
buyer that the quality OF the British
product sold is of the grade stated.
Great Britain alone consumes more
than a billion and a half dollars a veal
IN meat, dairy, wool and hide products
The national mark has already beer
applied to feed, apples. pears. eggs
-Four. home products, cucumbers anc
tomatoes.
Recently It has opened "an ALIEN
pire shop" In Glasgow. This will b.
duplicated in many other British cities
Every dominion or colony in the British
Empire has the use of the shop for two
weeks, during which it displays it,
products to the people of those cities.
To the housewife the British mar.
keting board says:
ASK first in your daily shopping fol
the products of your own country. Ash
next for the products of the Empire
overseas. Whenever you can find EN-
pire products, whether 1t be from hom'
or overseas, that are satisfactory II
price and quality choose them in prefer
ence to foreign products"
Great Britain still follows a fire,
trade policy. But this development
most effective form of protection.
Copyright. 1890, By North American News
paper Alliance.)