Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-10-29
AUTO FIRM ENTERS
ELECTRICAL FIELD
house Cooling Plant to Be
Featured in New Line
of Products.

nx y. % NJ Ike
The household electrical equipment
industry is about to be invaded by q
new competitor It has become known
that one of the largest automobile
manufacturers is prepared to add these
sidelines to its already extensive pro-
duction schedules. It will make elec-
trio irons, curriers', vacuum cleaners
coasters, heaters and a hundred other
products as well as motors for various
purposes and electrical radio equipment.
1t was, in fact, the venture into the
radio field BY this company that gave
1t the idea, supported by great success
field The company now is making gas
refrigerators as well.
House Cooling Plant.
The most important thing projected,
however, is house cooling plant which,
It Is claimed, will mean the retirement
Of electric fans in many homes and
ofiices and public places in Summer
within the next five years.
The cooling system has proceeded far
enough to demonstrate that 1t is thor
oughly feasible. It is not particularly
cheap equipment, but 1t is felt that its
cost will come well within the means
Of the householder who has installed
oil heating plants and other new labor
saving and comfort producing equip
inent in his home in recent years. The
cooling system Is believed to have al
most unlimited sales possibilities, for 1t
Is the type Of equipment which efficiency
seekers say should be installed in indus
trial plants and factories.
The advertising copy making an
nouncement of the new lines is now in
process OF preparation, 1t is under
stood, and quantity production of the
equipment will not be long delayed.
The move is along the general lines
which all far-sighted business execu-
tives now realize must be followed II
distribution Is to keep pace with pro-
duction in efficiency. This company
has q wide number of outlets to the
consumer public through its dealer
agents. It obviously intends to make
these outlets carry more kinds Of
products to the buyers. This system
will permit the articles being given
window display space and will aid deal
ers in operating their sales forces to
the utmost without loss of time or
waste motion. Thus it will aid the
automobile dealer in reducing overhead
and in avoiding full effects Of seasonal
slumps.
Keener Competition Seen.
The manufacturer expects to benefit
by running machinery and working
forces at pace closer to capacity and
full efficiency. The move, however,
undoubtedly means a tightening of
competition between the major cleo
trical equipment makers.
The news of this new venture. while
It comes as a surprise, Is regarded by
business men who have learned of it
as typical of the tendencies Of the day.
Nearly all manufacturers are seeking
profitable sidelines which will enable
them to operate at a maximum of eff
ficiency and q minimum of cost and
which win utilize sales outlets and
sales forces to the utmost This has
been exemplified in the oil industry,
in the production Of prepared foods, in
distribution of drugs and toilet articles
and in a score of lines, some Of which
intimately affect the chain store and
mail order house businesses.
(Copyrieht. lp30)