Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-05-14
ADVERTISING MEN
TO OPEN MEETING
HERE TOMORROW
D. c. Business Leaders Plan
to Entertain Two Con-
ventions.
OGDEN MILLS TO SPEAK;
BROADCAST ARRANGED
Representatives of 1873 Agencies to
Discuss All Phases of Work.
Papers Are Chief Item. :

Washington will be host to the ad-
vertising leaders of the country when
the American Association of Advertis-
ing Agencies opens it's thirteenth an
nual convention tomorrow morning at
the Mayhower Hotel.
For two days the representatives and
executives of the 1873 agencies compris-
ing the membership of the association
will consider all phases of advertising
Members of the Advertising Club of
Washington are arranging for a second
convention that will follow Sunday and
next week, when the Advertising Fed
Grafton of America meets in the Will
lard. 1t will be the twenty-siXth con-
clave of the federation, which met last
year at Detroit.
Handle Bulk Of Advertising.
With the advance guard of delegates
to the American Association of Adver-
Using Agencies already arriving from
all sections of the country, the board OF
governors, of which H. K. Mccain
president of the H. K. Mccain Co., is
chairman, met early today at the May
flower to arrange various details of the
row. The 1873 agencies of the associa-
ton, handle about four-fifths of the ma
tional advertising business of the coun-
try.
The association will hear message
tomorrow night at its annual banquet
from Ogden L. Mills, Undersecretary OF
the Treasury, who will be the principal
speaker. Mr.. Mills address will be
broadcast over a national radio hook
I'D. Radio stars of the Columbia Broad
casting System will furnish entertain
ment for the delegates.
Subjects to be discussed at the con-
vention sessions include newspaper ad-
vertising, radio broadcasting, outdoor
advertising, research, export adver-
Using and agency internal operation.
closed business sessions and John
Benson, president of the association
will preside at the only public session
tomorrow afternoon. Arrangements for
the banquet at o'clock are being made
by President Benson and F. r. Gam
Bile, secretary of the association
Luncheons and social events for the
delegates and wives also are being ar
ranged during the two days Of the con-
vention.
Newspaper advertising, according to
President Benson. will be the main
theme of the convention.
Among the speakers at the opening
session will be l.. Ames Brown, presi-
dent of Lord, Thomas & Logan; Mr.
Benson, William S. Hedges, president Of
the National Association of Broadcast
ers; John u. Reber, vice president Of
the j. Walter Thompson Co.; Lee H
Bristol, vice president Of the Bristol
Myers Co.; H. T. Ewald, president Of
the Campbell-Ewald Co. and chairman
of the National Outdoor Advertising
Bureau; j. Fred Woodruff, vice presi.
dent of the Campbell-Ewald Co., anc
F. r. Gamble. secretary OF the A. A
A. A.
The Advertising Club of Washington
had q roundup meeting yesterday a,
the National Press Club in planning
for the convention of the Advertising
Federation of America.
Hoover TO Greet Delegates.
President Hoover is to open the con-
vention on the White House lawn al
1915 o'clock Monday, after which the
delegates will adjourn for luncheon al
the willard.
In presenting the convention program
Charles j. Columbus, managing director
of the local club, said the Inaugural
WOulO occur OAIuTody WHICH, NcW 1oiA
and New England clubs, and some from
nearby States, will arrive.
Thirty-five Quaker Maids" Of the
Philadelphia women's Advertising Club
will come by planes, arriving at Boiling
Field at 2:45 O'Clock. Miss Amelia Ear.
hart will lead them.
C. G. Younggreen Of Milwaukee, presi.
dent of the federation, and Earle Pear
son of New York, its general manager
were expected here today to assist In
arranging for the convention. James
w. Harley, chairman of the reception
committee of the local club, will oper
booths during the convention period.
The annual banquet will be helc
Tuesday evening, when prominent ON
cials and advertisers will be on the pro.
gram. Norman c. Kal, chairman o!
the dinner committee, is arranging an
elaborate program. Other functions In.
clude White House reception for the
ladies.
C. Malvin Sharpe heads the committee
on transportation; Allen De Ford is
chairman of registration and Miss Mary
Jewby heads the woman's committee
She Is secretary of the American Fed.
Grafton of Advertising Women. E. S
Johnson presided at the local meeting
Yesterday