Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-07-20
isou Soon to Brine D0zOn of Nez0 Radio N Byoadang

is happening before the microphone and the
radio-ey1 at the moment it actually occurs, tel-
evision a. q news medium presents almost limit"
less possibilities.
Teleyiston Is nearer at hand than the general
public il willing to believe, according to broad
casting company officials. It could place In
your home, at reasonable cost today, receiv.
ing set that would give you clear and distinct
televsion pictures" said one of these officials
to the writer. From a technical point OF view,
television sending and receiving equipment is
already we'll advanced An audience sitting in
a theater in an Eastern city one day last month
was amazed at the quality and clarity of tele-
vision pictures projected on screen before
them It has passed the pure experimental
stage. Television Is actually here as a practical
development"
The only thing that is holding back the mar
keting Of televsion sets is the effort at present
of manufacturers to produce these sets at the
cheapest possible price. Before placing their
product on the market they want to first make
that new improvements will not immedi-
ately follow to make the sets obsolete, as
the case with the early radio receivers. In
other words, they want to assure you that If you
buy televison receiver for $50 or 5000 today,
there will be little danger of new set coming
out in few months which will sell for less
money and be better than the one you have.
Producing television set that will sell at q
try today. With the tremendous value of tele-
vision to the American advertiser in mind the
idea is to place these sets in as many millions
of homes as possible, to seek the greatest audi
ence possible. To do this the price will have
to be low. Just as the newspaper Is sold for
or cents, and magazines of big circulation
for and 10 cents relatively low will have to
be the price of television In this way will be
built the circulation" demanded by the adyer-
tiSer. TeleviSion will not be installed in the
home on a service rental basis, like the tele-
phone but, like the radio, it will be free for all
And to more greatly popularize the service tina
broadcasting of big news and valuable educa-
tional features will play an important role in
televiSion, as it does today in radio
Television viii not be confined to the studio.
Orrtn E. Dunlap, jr., writing in the New York
Times. said recently: 1.-The radio-eye or CAM
era will no doubt be taken to the foot ball grid
irons to teleVise the games play by play The
same Is expected to hold true for championship
bouts the world series, presidential inaugara-
lions and other big events
10 Washington as the center of the Nations
news will turn television's bruadcastinR eve
In company with the of radio The won
ders and beauties of the Nations Capital win
be brought into the front parlors of homes
throughout the 48 States and in foreign coun-
tries. The great monuments and memorials the
governmental seats and public buildings viii
become familiar sights to the world as back
grounds for national happenings and events in
America. When the President and members
OF his cabinet and other governmental leaders
step before the microphone, the vast radio audi
ence viii see them as well as hear them when
triumphal parade passes up historic Penn
SylVanla avenue, when memorial services are
held in Arlington Cemetery, when some great
national hero is welcomed, or when some other
happening of national importance occurs in
Washington, these events will 60 out on the air.
TO be actually witnessed by spectators sitting in
the easy chairs of their own homes.
1t is not unlikely that when the next man.
guration takes place in Washington it viii be
broadcast by telev1sion, and that when the next
President takes the oath of Office he will be
seen and heard by millions. And it is not M
probable, judging by the progress being made
In television today. that the bicentennaI cele-
bration of the birth Of George Washington In
1882 may actually be viewed at the moment IL
Is taking place by Nationwide audience and
that the whole country will become a stadium
around the Washington stage.
Such are the news possibilities of radio-tele-
vision Speaking to you from the Nations
Capital" which has come to have q new mean-
ing in radio today, will have far greater sig.
nifcance tomorrow.