Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-23

NEW YORK. February 22.-The So
clal Register Association, which every
two years gives interesting details on
the changes in the residences of men,
bers of New York society, has just is
sued its largest report, which shows the
social center to be in the rear yard of
Is East Seventeen street, owned by Mr.
and Mrs. John Chandler Moore. In
1928, when the association last noted
the changes in the city, the center was
found to be in Seventeen street. near
Fifth avenue. in the middle of the
street The exact geographical center
of New York's social area is determined
by means of a device known as the
plank of elegance" On this board,
which is divided off on one side into
the streets of the city and the other
into the avenues. slips of cardboard
with the addresses of social regiStrants
written on them are hung with short
strings according to their location, of
streets first and then by avenues. When
all the slips are in their correct street
positions the board is balanced and the
central point indicated on the street
side is taken as the first of a pair of
axes in the subsequent calculations.
The names are then distributed by
avenues and the board again balanced
and with the second axes thus calcu-
lated the point of intersection repre-
Sents the center OF population. The
streets from which calculations are
made run from Seventh to One Hun
dred Forty-ninth streets, while an the
avenues are considered
According to officials of the Social
Register Association. the trend is up
ward and to the east. Sutton place
and East End avenue have shown a
great increase, more or less shared by
The entire East Side in the neighbor-
hood of Fifty-seventh and Fifty-eighth
streets. There also has been an in
crease on Park and Fifth avenues. due
TO the erection of apartment houses and
hote,s In these sections. Lexington
avenue also records an increase. For
some time the trsad has been away
from Riverside Drive and the other
formerly desirable West Side locations
Area Thickly Populated
With Social Celebrities.
The new focal point falls in an area
thickly populated with persons of social
note. The entire block between Sew
cntieth and Seventy-f1rst streets on.
18th avenue is occupied by the home
s1d art gallery of the late Henry Clay
rick. Mrs. Tricks address. as recorded
in The Social Register is East Sew
C0tieth street. At IL is the residence
Ct Grayson Mp. Murphy. while be-
Tcnd the gold-starred home of the
Hfoores live Mr.. and Mrs. LIE Roy w
Baldwin, at II. At I9 are Mr. and Mrs.
Dave Hennen Morris Directly in the
rear OF the aMoores. at II East Seventy
FIRST street and overlooking the areaway
ot elegance. are Mr.. and Mrs Charles
G. Auchincloss. On the south side of
seventeen street st numbers 4. 10 and
! ; reside Mr.. and Mrs. Marshall Field.
Fir and Mrs. Walter van B. Roberts
s1d MIR. and Mrs. John Wing Prentiss
according to the present trend. social
authorities assert, the 1892 estimate
probably will find the center of social
population directly in Park avenue in
the lower Seventies.
Mrs. Vanderbilt Church. who re-
turned to Newport recently from Cali
1ornia. will arrive in New York in a
few days to join her father. William
j.. Vanderbilt. and Mrs Vanderbilt.
They viii sail for Europe on February
20 on Mr.. Vanderbilt yacht, Ara. Mr..
end Mrs. Vanderbilt have been South
for several weeks. visiting Havana,
Miami, Miami Beach and other resorts
They were frequent visitors at the race
tracks at Miami and Havana.
Business World Attracts
Young Society Women.
Business has another recruit from
among young society women in Miss
Pauline Dodge, daughter of Mr. 2nd
Mrs. Marshall Dodge of 955 Lexington