Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-11-21
IN DUE
VALLEY

about 10 some extent in Brownsville
hy a visit OF Walter E. Hardy. pres
ident Of the Hardy, OZanne q Har-
DIV. Inc. advertising agency OF Chi
cago.
II is true that Mr.. Hardy ome 70
brownsville primarily to gain Tor
himself the contract Tor handing
the Valley advertising through his
own agency, but out Of his " ex-
perience he brings a message which
although not altogether TO our Tx
ing is probably true. He says $50
600 is not one half enough 70 do the
work.
At least 100000 should be raised
for the program. he says. and aods
that he believes he can get 500. 900
of that amount from two sources.
THIS is no recommendation to con-
tract with Mr.. Hardy or any
other particular agency. but il Is
a plea for the Valley to decide def
initely what it does want and go al
ter that.
The Better Business Bureau now
in the making. is a body which will
bring about TO a great extent organ
ization of the Valley and will fill
one great need. But until the VAL
lev decides to protect itself as Calf
ornia is now doing. and how, il will
be proceeding without a definite
plan. and sometimes against itself
As witness the haphazard shipping
and many price quotations on citrus
fruit this year.
On top of that comes the accusa-
ton that INSCRIPTIONS dealers this
year have been known to dump Flor
ida fruit into Valley boxes and offer
il for sale. There is no central or
eanization in the Valley 10 fight its
battles as a whole.
THE Valley should be organized as
one unit in such matters. Pick
ed I'D a magazine with the larg-
est circulation md highest rate Of
advertising in tie nation last night
There was an advertisement by one
railroad company which costs thous-
ands of dollars.
II portrayed a map and the rail-
road company's route to Florida and
New Orleans. urging that tourists
spend the winter there. Looking at
that man one could not tell there IS
such a place in the world as this
Valley. which offers even more TO
the tourists.
Some day we will learn that con-
certed action and advertising pay
and nav big. But ii remains Tor
the Valley representatives 70 decide
on something definite to gain any
results even If a million dollars Is
expended.
THE fair opens at Harlingen to-
morrow. You have probably
heard Of that before. II you
have not the Harlingen Valley Morn
ing Star came out today with %
pages to tell YOU about it
This Is the third special edition
Of Valley newspapers that has come
out recently. The Mission Times
and the Mission Enterprise are the
other two. All will do the Valley
good.
rEE Brownsville Herald will al
WAYS applaud good special edl-
tions Of that kind in the Valley.
l. is when some newspaper OUTSIDE
the Valley. which covers little more
of the territory really desired 10 De
reached than the Valley publications
do. comes in and hauls away ten
times the money for little or no more
benefits that the Valley editors feel
the buvinr public has been horn
svaggled and the Valley papers dis
eliminated against.
AND while business talk is going
" bigger over the Valley than ever.
a speaker comes 70 Harrington
ard warns. If YOU cannot find your
place with God. YOU may as well
hang cut your failure sign now be-
cause somewhere along the line you
are going to crack"
What impressed this writer was
that the speaker did not say any
thing about what creed 10 find him
through. nor how. and made II
plain that YOU have to find him
vourself-and bring the supreme be-
ing into every day affairs.
FEELING so many rotten spots III
4 his own existence causes many
a man to be silent on such mat
tiers. but one thing the world wal
brought out D~lainly-and II 1t dio
nothing else II was worth whlle-is
that in the bottom of every human
being Is a fine conception Of God
This was not brought out through
common fear either. When the try
ing time came two strange things
happened. Men talked freely and
composedlv OF such matters and the
almost astounding thing was the
innate sameness of conception OF
Jew. Catholic. Protestant. yea. and
even Buddhists and Mohammedan.
II was no time to argue. Before the
change Of man we cali death. super
fetal things roll away as mists. And
srch things are silly only TO those
who do not stop TO think.
MINATED Annie SAYS a machin-
u ist is one Of the few men who
Is encouraged TO make a living
his vices"
IN sending IN his renewal Of sub
scription z. p. Hubert of Stuart
Place rises to take Is TO task Tor
What he calls an advocation Of better
police protection for motorists be-
cause tourists will keep away II the
roads are unsafe. He claims more
police protection is needed on be-
half Of he humblest citizen
Eminer+lv correct. Nj Hubert.