New Britain herald., 1930-01-02
SPEAKER EXPLAINS
 CHANGES IN STYLES
Miss Avery Discusses Trends
 Before WOman'S Club

dL lllC MaSO1lC lcHlplt. OH l utSu ty afternoon, the Woman's club had the pleasure of hearing Miss EuniCe Harriet Avery. She came to speak on "Currcnt Events" and she chose for her discussion Clothes and ln- Ncstments.'
 Some Of the most serious movc- mCnts of life are often mistaken for little movements, she said. Take the matter of the length of women $ dresses. From the time of the ao- pcarancc Of the "Godcy's LadN'3 Book" that pioneer magazine Of lts kind in the world these ladies qucs- tions have been discussed. The most difficult thing in describing clothes is 10 get the right perspective. iH New Bedford. fo.' instance, the tex tile manufacturers would gladly do somethinG 10 improve business.
 Actually only q seeming Greot change has taken place in women's styles. It has really been a slow evo- lution. The first essential is to de- fine style. The most frequent de'i- milton says that it is a certain amount of nerve and vcrNc-nerVe to wear and Verve to put 1t across. Both these qualities apply to drama and art as well as to clothes. With them woman may wear old clothes gaily and pass off three year ol gown as a new one and carry 1t with so disarnting q manner that siIc makes criticism a thanklcss task, IT, on the other hand, she is sclf-con- sCious. she will be timid and lm- able to wear the old gown gracefully. What you wear does not matter. 1t is how you wear it. Style in Cludes the state of mind in which You wear your clothes. Style is slow in evolving.
 America is having European col ors this ycar-cither anti-prohibi- tion or prohibition shades, an English French combination. There arc the browns or sherry; the reds Of port and Bergundy; the green ot old wine bottles. The dycing process takes a long time to be worked out and designs are all originated on paper, so that on an average, it $ two years after color scheme i.s worked out before it is adopted.
 Advertising can do much in th,s world. First come the silhouette advertising of new styles and then articles and it is amazing the WAY advertising departments can get ar tlcle space in magazines, the speaker , said. Now. over and over, at the b. ginning and end of a magazine will appear bona tidc articles apparently but which arc really advertise ments.
 r Miss Avery said i' was worri- some to her-the whole lone Of aI- vtrtising now-bccause il is definite l ly snobbish.
 No change Of style can be foiStal on women over night. The season s i showings Of styles come in February and August. America can produ e Cclor and textiles but cannot pro- duce atmosphere Not long ago. iH ! Brazil, an exhibit was held, to which England sent her Reynolds France sent her Gobclin and SeNrcs. Nor ! way her wood carvings. Holland. h ar art and Mexico her pottery and tex | tiles, each nation contributing of hor art and culture. And what did | America scnd' Bathroom fixtures and office furniture. Where were | its models and Irchitccturcs in cer- l i&In phases of which America leads ! the world? Miss Avery asked. ] I've need an atmosphere of au- i prcciation here in America." she ! said.
 France has that atmosphere. In ! Paris is the conveyance of the 40 ] best dressed women in the worli. not there as d club. but because oi 2rt and culture and luxury. What the majority Of these women wear i~ style.
 The great textile ccntcrs have created fabrics that are tradition. textiles. There are S0,0oO dressmak- textiles. There are 5000 drcssnlak : CTS in Paris. "'rhat's why we can come back with a Paris gown and | look awful-bccause we chose the wrong one." Miss Avery declared.
 When style changes, it has to be acccptud \ buyer must know whether a thing will take. There are from 900 to a 1000 models q year made. Some of these are made by the thousands. Styles used to be decided 'at court but today. style is determined more or less by accident. X style seen at Cannes or DcauVi'l1 can soon be mailed from biz store OF 24 hours notice,
 Anybody can start style. Irene Castle cut her hair and ruined two industries. the hair-nct and tho har- pin. X ratou model selling at 5 O., will be carried in New York fer %G5 and out on the avenue. 1t will uc
 :cling for sl2.15, and nobody cares There is an economic evolution gO- jnc on In the world. The tcAli!~ men arc saying. "plcasc get in moro yards" and grandmother resent ntin- taken for her granddaughter
 During the var-CrI. materials had tu be saved and so the clothes weighing fl ounces were born ot that day.
 Today" Miss Avery said, w have two great needs i'll clothes They arc. tirst-fcminintv and svc' ond-individuality. These are things we have not had. No one need drcs' like a dcbutante today, unless she f ono. One should avail oneself o inc charm and temptation of sophI3 ticatcd poise. Formerly one Coul' never tell young girl from hcl