Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-08-28
IN II. } J R
VALLEY
By c. NJ HALL

- BY c. NJ HALL -
BECAUSE Of It's normal growth.
although somewhat astounding,
for the past five years. the VAL
ley at times has referred TO as being
on a boom.
This has not been true for 1t has
been a steady development. But
today the Valley may be on the
verge of a boom.
With drought stricken areas and
somewhat of a business depression
over the nation. business maps have
continued to show the Valley In good
business condition. II continually
shows white
To this has been added the idea
Of the deep water port and the COM
ing of the tourists.
AS the result proposals OF great
IA improvements and investments
have lately been appearing in
the news columns. Once this ball
starts rolling what has been heard
so far will oily be a starter. The
engineer of this column has heard
Of many things now being consid-
cred which because they may not
develop even TO the plans stage
should best not be announced.
But ii seems the development
boom is coming. especially with ref
erence to the Valley as a playground.
In this boom will come companies
OF sound financial standing offer
ing investments 70 VALLEY people
and to those residing elsewhere. But
there also will come the professional
promoter with large percentage de-
auctions for promotions.
ZIG companies Of sound finan-. al
II backing draw their plans. decide
upon their course, maybe sell
q little stock. and proceed with the
work without looking back.
Promoters paint their pictures
first In their minds, then on paper
and then attempt to materialize
them with financial hacking. Many
persons in the Valley will reap
wealth for the changes that are
seen in the offing, but to do 50 they
must be able to pick the wheat from
the chaff.
Still there Is a word for the pro-
moter, who Is attempting to build a
business through hard work and
honest effort. Plans Of professional
promoters that at first seemed like
hay day dreams have been known
to develop into good investments.
So 1t Is going 70 be a problem TO de-
eide who Is who and why and the
which Of the wherefore. II takes
huge sums 70 develop play places
that will draw from the nation
which Is necessary for big building.
The main idea is not to go hog
wild"
ECHOES Of this development and
II, prospects Of things to come have
gained notice In upstate papers.
and they have decided TO come here
and pack out many hard Valley
dollars. thinking the people are ex-
cited.
They are sending high powered
statesmen who talk the local mer-
chants out OF pages Of displays cost
ing large sums. The Valley today
is well organized for outside adver-
Using. There is no need 70 dump
huge sums In n spot. returns from
which al OF a doubtful nature.
Advertising to pay must be con-
sistent. HaTtwell Stilwell OF the
Brownsville Chamber Of Commerce
is sending out to many newspapers
splendid Valley advertising in the
form OF interesting true accounts.
This Is being done in a systematic
r.4nFnF4ne NFt1nr - .EHu- ~ --~.-
merce in the Valley are doing like
wise.
Then every newspaper in the VAL
ley has its shoulder to the wheel
in telling its world Of what is going
on.
Why should Valley business men
thus turn aside and pop off huge
wads for one spasm Of advertising
at prices which all added together
would give them a series OF national
advertisements. While this max have
q selfish tang, the engineer Of this
column believes in getting returns
for money spent by merchants and
pointing out that the method here
referred 70 Is not a hard headed
b~usinesslike expenditure. Before
buying sudden advertising at high
prices merchants should consult with
the secretaries OF their chambers Of
commerce, or like organizations.
THE Valley today is o. OF the
greatest spots in the world to
live and soon the nation will be
coming to see US.
nUT Animated Annie says when
Id you start something. start right
or be prepared 10 start over.
lust as q matter Of record jim
Ferguson and Mrs. Ferguson
have signed "A statement IN their
own newspaper that they will never
run for office again.
FOUND on THE WIRES.
NEW YORK-They're taking up
vest-DOcket golf in Scotland where