Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-05-21
DAVIS IS CHEERED
| BY AD CONVENTION
pennsylvania Senator"
Urges .Year-Round Con-
sumption Stimulation.

Secretary of Labor James j. Davis
today called upon organized advertis-
ing to help business recover from its
present depression by stimulating year.
round consumption to relieve the exist
ing unemployment situation, which he
declared was the outstanding economic
problem of the country.
Making his first public appearance
since his victory In the Pennsylvania
primary, Mr.. Davis was given a rising
ovation by delegates to the Advertising
Federation Of america, whom he ad-
dressed at its closing general session,
when he was introduced by President
G. c. Younggreen as "the Senator from
Pennsylvania"
Departing from a prepared address,
Secretary Davis lauded as the greatest
achievement of the Hoover administra-
ton recovery from the recent stock
market crash without wholesale re-
duction in wages.
Lauds Hoover.
eff President Hoover does nothing
more. this achievement in passing such
q crisis without reduction in wages
will be remembered, not only by the
working classes alone, but by the bust
ness men of the country" he said.
NnIss mCSOTmick SPEAKS.
Speaking on the same program with
Secretary Davis were Representative
Ruth Hanna Mccormick of Illinois and
Or. Julius Klein, Assistant Secretary of
Commerce.
pr. Klein assured the advertisers that
business is gradually, but unmistak-
Aoly, coming out of the depression" and
CNet the factor of slow, but steady prog
,SN " indeed decided advantage In it
self
Our climb out of the slump is not a
rambling hit-or-m1ss scramble" said
the Assistant Secretary of Commerce,
We are emphatically not muddling
through. On the contrary, for the first
time In our business history we are pro-
crossing by carefully calculated, far
sighed plans, which explains the en-
couraging fact that the rate of advance
is just about twice as rapid as in pre-
vious slumps of similar proportions"
This need for preserving the truth in
advertising" was stressed also by DR..
Klein, who said that advertising Is
faced with the obligation Of becoming a
real marketing service. The Great
God Blah," he warned, has no rightful
place In 1t.
President Hoover's program Of SIM
plification in industry could be greatly
advanced, he assured, If the manufac-
turers would interpret in their adver-
Using the saving that would come to
the consumer by the reduction OF waste
in distribution.
The general session took the form of
q luncheon conference at which Sen
ator Capper Of Kansas was chairman
and President Charles G. Younggreen
Of the federation presided. Malcolm
Muir, president of McGraw-Hill Pub
fishing Co., New York, spoke on "Ad-
vertising in the Age of Machine-Made
Man Power" Mrs. Mccormick ap-
peared In the dual role of Congress-
woman and publisher Of the Rockford.
Ill, Republic.
ems Advertising Clubs of the World, an
afiliated organization, continued its
sessions in the Willard. begun earlier
in the day, when nationally known adj
yertising women and President Young
green Of the federation addressed them.
other group meetings of the federation
were being held during the day.
Addressing the advertising women,
Mary I. Barber. director Of home eco
Monies Of the Kellogg Co., Battle Greek,
Mich, discussed the educational trend
In advertising. Educational depart
ments, she said, should sell first serv-
ice and good will and second products.
Jeanette Carroll, vice president OF
DEMONSTRATION, Providence, r. l., gave
a resume Of the activities of the Wom-
ems Advertising Club members. show
ing that informative educational talks
pertaining to advertising technique and
procedure were given first place on club
programs. Her report covered activities
in Chicago, Pittsburgh. Providence, De-
troit, Baltimore, st. Louis and other
cities.
Other speakers at the women's ses-
sions included Florence M. Dart OF
Philadelphia. who presided; Mary q.
Jewby, secretary of the Sitgreaves Ad-
vertising, who gave greetings from Wash
ington advertising women; Harriet
Goodsite of Toledo, Ohio; Minna Hall
Carothers, chairman of the program
committee: Mrs. william Brown Me-
loney Of the New York Herald-Tribune:
Dorothy Dignam OF Philadelphia, and
Mrs. Bernice Blackwood of Chicago.
Before the Public Utilities Advertis-
ing Association, meeting at the WASH
ington Hotel Hermon Roe, field director
of the National Editorial Association,
answered the charge that the editorial
policy Of a newspaper can be purchased
by the advertiser.
Public utility companies have adopt
ed q more charitable attitude toward
their critics than some OF our thin
skinned Senator's" Mr.. Roe said.
In seeking an answer to the charge,
MIR. Roe said he had mailed a ques-
tionnaire to a select group OF leaders
in the country newspaper Held ana
invited their cooperation on obtaining
a cross section of the country news
paper publishers viewpoint.
1.-THE overwhelming unanimity OF
opinion furnished an emphatic ana
convincing answer to any one who In
sinuates that utility advertising in
fiuences the editorial policy Of the local
SPECIAL NOTICE.
u Will NOT BE REsPONsIBLE FOR AMY
debts other than those contracted by myself.
M p WALTERS, 314 Farragut st. NV.