New Britain herald., 1930-10-23
:OO.Mclnfyre

New York, Oct. 23.-Rumors grow that a supreme effort is being made to inject a shot of swank into New York's tottering social structure ''The 400." It is aimed to recreate something that not only shines with Ward McAllister effulgence but has the puff of Q Parker House roll.
 The gradual decadence of society set in about 15 years ago and the tempo of disntegration increased rapidly the past few years. The fam cd Horseshoe Circle at the Metro nolitan opera. once a show window for the favored, is no longer studded with strictly blue bloods.
 Real Social Registerites have been slowly withdrawing and collecting at European spas for their festivi- ties. Even Newport turned slightly bourgeoiese. And New York was left to a rather hybrid crowd ' It vas ingloriously dubbed "cafe so- ciety," featuring white erpine coats.
 This clique is comprised of show offs making the rounds of smart cafes for luncheon and dinner and following it up with night club cheerio. Those tagged as debutantes began to pick up side money en- dorsing cigarettes, facial creams and sponsoring "ghosted' stories in magazines.
 Mothers of aristocratically eligible daughters-the horror of it - went into vulgar trade, opening perfume shops, beauty salons and such. along the Gold Coast. Illustrious names began to be coupled with those of the stage and screen. par Tor socialists and unconventionals of an ultra Bohemia.
 Dowagers. who queened it so long. snorted with indignation and furth- CT emphasized aloofness. They would not appear in public save abroad. News of activities were withheld from society editors. And bell-cows hibernated for a long sulk. And now comes fresh wind to the tagging sail.
 The new society will be limited to exactly 400, in contrast to the quarter million today. It is likely the new leader will be the youthful Mrs. Vincent Astor, who is young. popular and tactful She is like wise bulwarked by a proper socia! lineage.
 And that noble pastime of the mauve misunderstanding tobacco-is almost a memory in New York Many things brought about it's pass ing, but the chief deterrent was ar rest for violating the anti-spitting ordinance. Tobacco shops keep only a few brands of plug and out of sight. The only big sale is on the water front.
 From London Sketch: "A New York columnist takes his dog wherever he goes. The dog is very popular"
 Foul him again. the referee wasn't looking.
 Frazier Hunt has found the secret of happy travel. He journeys like the seagull-carrying nothing along but an appetite.
 The waggish proprietor of saw dust eatery on West street French ily flosses up his pencil -scrawled menu with: Soup en bowl 5 cents: mashed potatoes n-pile 10 cents and arple pie a la slab 5 cents.
 Likewise Broadway dance halls newest dances are: The Lindy Hop, quicker than a flash; The Mooch. wiggles from Harlem and The Pin Wheel, faster than top.
 Frederick Lonsdale, London play wright, has given Broadway some or it's most sophisticated plays. His themes skip from promiscuous cocktail parties to sotto voce per versions. Yet he is not the man about town. He lives in a vine-clad Sussex 'cottage, writes under The Bonneville Trolley
 WHEN THE POWEI