Putnam patriot., 1930-04-03
THE PUTNAM PATRIOT
AwAKEs TO NEW IMPORTANCE


 V anything approxmatng the number of people who swarm ed section of this city last Saturday especially in the afternoon and evening Putnam awoke to new import Monday morning Had there been parade such as there was Day few back barbecue free enter tanmen circus parade all might have anticipated thousands of people would be drawn to our city mere was nothing the kind. It not Dollar Day or special bargain day. store was to be opened Put nam by company that has built business and become nationally known through it's consistent advertising The people Putnam by the opening of this store They be drawn here by the presence of They from wider expanse of territory than ever before for which Putnam is trad ing has been increased Putnam became more import ant trading center night.
 The opening of the Montgomery Ward Company store has been anticipated for the better part o The effect of the advent of this concern to our he ~ has been topic speculation and discussion There were pessmss felt that all independent Putnam merchants might as we'll lock up their beat retreat There were doubt just what would happen to the mercantile of the city Then there were the opms who that the location of this store would people Putnam and that this would beneht all live store keepers The people would be here to shop and the progressive merchants would sell them their wares
 We believe after having endeavored to determine the pulse of public reaction following Montgomery Ward Com panys opening has been decrease in the number of pess and that the optimistic class has cor respondngy increased We that this is due to the per with the Yard store officials and the friendly a the company coupled with the reteraon by the com pany that seeking inure but hopes through it's known drawing power stimulate the general retail trade of Putnam
 
 eonvnees that the result of the opening of the of the officials and puts route those nothing but disaster for the independent mer every instance where inquiry made was ad- mted larger volume of business done last Saturday any other Saturday weeks This report of merchants in diversified lines is most gratifying.
 The opening of the Montgomery Ward X Company we'll conducted The thousands who visited the store had nothing for the excellence of the arrangement the display of merchandise the general aspect of the building within and without and the atmosphere of refinement cor diaity rendness and the modern merchandising methods so emphaticay apparent all must be that of the hun dreds Putnam for the first time large percent of will The opportunity to get first hand impression trading must have made us friends back The faces noted by the older keepers familiar with the general of customers those people drawn from beyond the radius Putnams former merchandising If people can be induced as they last Saturday to city # through fault the merchants their stores and their methods they fail return We feel confident that the stores the best beween Norwich and Worcester Boston and Hartford and between Prov dence and Springfield This being it only necessary to convince the people that We have confidence that the thousands the Saturday pleased and m pressed with all they They evneed this by spending freely Almost night it Putnam has become more widely known. important trading center