Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-06-05
FORD SEES GAINS
IN AUTO INDUSTRY
Manufacturer Does Not Be-
Iieve "Saturation Point"
Has Been Reached.
BY DAVID J. WILKIE,
Associated Press Stan Writer.

DETROIT, June 6.-There never will
be "saturation point" in the automo-
bile industry, because the industry al
ways will be able to make better cars
Henry Ford told the Associated Press
today. And" he added 1.-THE auto.
mobile industry is Just beginning t.
make real automobiles"
Mr.. Ford amplified the thought b.
adding that not only the autonotivs
industry, but all industry, is safe from
the bugaboo of "saturation" for the
same reasons-that quality always car
be improved, and that not even small
fraction of possible users has thus fai
been supplied.
New Designs.
Asked how the automobile of the fu
ture would differ materially from "
present day car, Mr.. Ford replied, In
design and quality:" SIS
You mean the industry is going X
give everybody 16-cylinder carp"
mo, not that, but the automobile IL
being steadily improved upon and there
still is long way to go--no, I won't say
that-IIl say the 'saturation point
never viii come in any commodity
least Of all In motors, because 1t Away
will be possible to further improve the
automobile.
1T is the constant demand for bette
things that makes it possible for all in.
dustry to carry on. The automobile in.
duStry initiated mass production. Tht
demand for quality in quantity is the
answer to the question of what genera
condition Is going to bring about re-
turn to healthy industrial and business
conditions. The reason I preach guam
tity everywhere-in farming and industry
is that quantity compels quality, ane
quality means value, which in turr
creates stable economic conditions"
To the suggestion that the registra'
ton of motor cars seemingly is con-
stantly increasing and that last year,
world total was 34,S76,837, Mr.. Fort
directed attention to the salvaging O
old automobiles that had outlived then
usefulness In the Ford plant at Rive
Rouge more than 800 old cars daily arr
being dismantled, and the material thai
went into their construction Is beini
salvaged. AS in production, the salvag
ing is done on a quantity basis. Ma
chimes that formerly were used In tn
making OF the old model T car now arr
used to dismantle it.
The old cars ride along the convego
line while glass and rubber are removet
and the various metals separated A
the end of the line a huge weight
dropped onto the skeleton of what wal
once on automobile and 1t is flattened t.
a pancake at one stroke. Thence 1t goe
to the open hearth furnace, where
gigantic ram pushes 1t into the smelter
The metal goes back into the production
Of new cars.
Price Reduction.
The reclamation of old cars at presen
| is confined to the Detroit area, but MI
| Ford said it was expected that as sooI
as the technique Is perfected the rang
| will be extended.
Announcement by the Ford Motto
Co., last Monday of another reduction
in the price cf passenger cars ant
| trucks came without warning. What TIN
reaction of the industry will be is no
yet clarly defined. It always has btei
Henry Ford's policy in times of stress u
raise wages and lower prices in an effor
to stimulate buying power. A wage in
crease and price reduction were an
nounced last Fall shortly after the stool
market crash. The second price re-
duction, however, was entirely unlooket
for at this time. 1t was doubly surpris
ing to the industry In view of the fac
that the Ford Co. at present Is Sellint
approximately so per cent of all the au
tomobiles sold.
Several other price cuts recently haW
been announced in other price fields, bu
in each case it was specifically ant
frankly stated the reduction was mad
to clear stocks for the introduction
new models. It may be said on goo(
authority that no immediate change il
models is contemplated by the Ford Go