The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1930-02-05


Making the Demand Equal the Supply
For Redwood Falls Merchants Only. Being
of series of chats with Redwood Falls
businessmen
IN olden days the merchant, who oftentimes was
! also manufacturer, went from house to house
peddng his Then times changed, and meth
DDS changed, and the tnerant merchant disappeared
In his place the merchant who is purchasing
agent for his community
AS a purchasing agent the merchant buys he
believes the people in his community will buy from
him. Sometimes his sales many, at other times
they few. Always, however, his supply is equal
to the demand. But the demand, unhappiy, all too
often falls very very far below the supply Which
poor business.
Take your You have let say, enough
of the goods you handle to supply goodly number
of the people in Redwood Falls who require these
goods in such great quantities to make your supply
inadequate? The odds they don't.
Still, you can't do as the merchant of old did and
create demand for your goods by peddling them
from house to house So you take advantage of the
very best available and advertise in your local
home newspapers. Valuable this is there's still
another selling force-and that is the advertising of
the manufacturers whose goods you want to sell to
Redwood Falls buyers-which should also appear in
your local, nome newspaper
And you can go far in getting this aid by talking
about Redwood Falls to the salesmen through whom
you buy your mechanically inocuating them with
the thought that local demand be created and d
rected chiefly through your local, home newspaper
by making them how necessary it is to your bust
welfare to have the advertising of their COM
panies in your local home newspapers. You need the
advertising aid of the manufacturers whose goods you
stock-urge their statesmen to recommend your local
home newspaper.
This newspaper has joined small town news
papers all over the country in a nationwide
campaign to convince national advertisers that
they can best assist small town merchants by
advertising in the local. home town newspa-
pers of the small town merchants.
u u
Timber Fires Costly
TN spite all precautions, last year of the
disastrous in history in forest fires losses Near
ly 5000 separate fires occurred in national forests
alone destroying timber worth many millions of dol
lars, covering of more than $4,000 acres.
No estimates of the losses in state and private
forests are available but they reach enormous total
When it is considered that large percentage of the
trees burned around 100 years old, the lasting
damage to an important natural be bet
ter appreciated.
The problem of reducing these losses is most
difficult one Much money is being spent in providing
forest rangers lookout stations, airplane patrols and
extngushng ncpient fires, but under conditions of
extreme drought such obtained last year, these
unavaing.
Still, nearly all these losses caused by the
careessness of tourists and others who fail to exercise
caution in the disposition of burning matches, cigar
and cigarette butts, and putting camp fires before
leaving them.
Most fires, in forests and elsewhere are caused
by indifference and negligence, which it impossi
BILE to overcome.
Shameful Journalism
n 7 OW that the hysteria has died down, all the
M most supersttious must realize the foolishness
of the recent at Maiden, Mass, where the
grave of obscure priest, dead sixty years. said
to have worked miraculous cures. Of course, there
miracles and no real cures
To an honest newspaper man, the outstanding fact
about the whole pitiful business the dsgraceful
part played by certain metropolitan daily newspapers
and tablods. These journals in their Unsuitable hung
for the sensational reported every wild and prepost
tale, printed faxed photographs and in every
possible manner exploited the credulty of the gnor
ant for the sake of selling extra papers.
No attempt was made to get at the truth of the
situation, to explain the circumstances which sur
rounded the alleged miracles. To have done so would
have spoiled the golden harvest the first day. Even
when reported denied by relatives of per-
concerned, the newspapers refused print the
denials
One decent reporter, Gardner Jackson, made a
the facts in detail, showing any evidence of