Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-11-02
PROSPERITY DRIVE
AIDED BY PASTORS
Buy-Now Campaign Will Be
Fully Launched Tomorrow
to Help JobIeSS.

A plea for prosperity promotlon
through prompt purchasing will be
sounded from church pulpits of the city
today as part of the "buy-now-for-bet-
ter business" campaign of the WASH
ington Chamber of Commerce, which
will be fully launched through many
mediums tomorrow, backed by a CEN
trail committee Of citizens from all walks
of life.
BY radio, the press. the screen, bill
boards, letterheads, in luncheon and
after dinner speeches. at citizens meet
ings the words of prosperity Will be
spoken to the people.
A prospectus of the campaign was
given last night by Charles w. Darr
former president of the chamber, and
George A. G. Wood. chairman OF the
"Buy-now-for better business" Cam
paign Committee.
Expect Public Response.
Emphasizing the fact that the enter
prise is q communicative affair, Mr.
Darr declared, in talk broadcast over
Station WMAL, that the sponsors Of the
campaign expect it to grow like the
traditional snow ball"
said, that the 'buy-now-for-b tier
business campaign should be inaugu-
rated during the week covered by the
sixth annual Industrial Exposition OF
the Washington Chamber Of Commerce
at the Washington Auditorium. This
trade show will furnish a graphic pic
ture of locally made and locally dis
tributed products, increased sale of
which will be of material aid in hasten
ing business revival In the District and
elsewhere.
Experience has revealed to us one
sure way to get over the effects of a
business depression. That way Is to
write on and to forget our real or i'm
to the kind of work which gets results
and creates new and still greater
values.
I'm this connection 1t is often said
that there are two ways to get ahead
ID to earn more, or 81 to save more
Both of these aims are good when not
carried to excess. Too much concen-
tration on earnings makes us neglect
our duties to our family, friends and
community and leads to unhappiness
The saving instinct, when overempha-
sized by the many, reduces community
buying power and this results IN lower
wages anu SIHdIleT pTOIlIS
The sponsors of the 'Buy-Now- for
Better Business movement are not try
ing to start a spending ogry to fill the
Golfers of our shopkeepers. On the con-
trary. they are strongly opposed to a
careless and ill-advised expenditure OF
hard-earned dollars. Such a course
would harm rather than help the re-
covery Of business"
The speaker brought out the following
five points, which he suggested might
be followed TO offset undereXpenditure
which he explained is quite as harmfu
in It's results as is the correspondence
characteristic of period of imitation
Profit by Past Lessons.
81. Study past expenditures and de-
termine which were wise and which
were unwise.
20. Draw up a budget for future
spending dropping all items found te
be unnecessary.
IS. Compare this budget with annua
income and add or subtract enough
money to bring the total within the in
come limit with a proper margin Of
saving
"A. Study current advertisements II
discover how to spend money for items
| included in the budget TO the best pos
sible advantage.
IS Having decided what we need
what we can afford to spend. and how
we can spend most advantageouSly
then start in and do buying now"
! The Job Registration Bureau of the
| chamber has been inaugurated as ar
emergency measure to help us meet the
challenge of unemployment and :;
stimulate the discovery and registration
OF employment opportunities of ever!
| possible type.
This undertaking, however, Is tenn
porary one which may be taken over a
any moment by some other public o.
semi-public agency"
| Does Not Blame Politics.
Mr.. Wood, speaking over station
WRC during the Washington Gas Ligh
Co. hour, did not blame politics, tht
tariff or ANY other phase of the QUITE
workings Of a political party" for thu
present industrial plight, but money
which got beyond the reach of business
and was used largely to make possibl
fictitious values of securities"
Speaking in an encouraging vein thu
Campaign Committee chairman voice.
the belief that this faltering was onl
for a brief spell. We will prove to tn
rest of the world that America leads II
the welfare of its citizens. That mean
the creation OF jobs by all who hav
the means of buying now and contin
ulng TO buy on the scale and STANDARD
now so we'll established"
| Arrangement has been completes
with stations WRC and WMAIl for
series of radio talks throughout tn
week.