Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-01-26
INCREASED DEMAND
FOR CARS is SEEN
Export Head Declares For
eign Field Is Still in
Its Infancy.

With the civilized world fully awaken
"a to the possibilities of automotivC
transportation, and with growing sta.
bilization Of foreign markets and tht
prospect of more satisfactory interna.
honal trade relations, the export out
box for 1880 appears most favorable fol
American automotive manufacturers
according to E. c. Morse, president
ChrySler exports.
when we consider the fact that APP
proximately five out Of every seven auto
mobiles in the world today are regis
tered In the United States, the un-
developed export possibilities can be
realized" he says. Certainly, the ex-
port field Is in its infancy, and it de-
wolves upon the United States to motor
lie the world. While unforeseen condi-
lions can easily affect the export mar
ket. the shipment of approximately q
million motor vehicles overseas In 1928
was not an unreasonable expectation
representing as it did, some 20 per cent
increase over 1928.
Buyers Seek Best Values.
People on every continent will con-
Ginue to buy their cars and truckS
where they can get the best value, re-
gArdleSs Of tariff regulations, and for
years they have looked to America for
the latest improvements in automotive
appearance and performance. In
Annerican-built cars, they see un-
matched engineering design. In supply
ing the world market. the largest share
of the business will fall to those manu-
facturers who produce the best mer-
chandiSe at the lowest cost, and Amer
lean builders are beyond all COMPETE
tion In this respect.
Europe, especially, is approaching
the utility and economic necessity Of
motor vehicles. The people realize that
the automobile long ago passed beyond
the classification as a luxury. They
have learned that motor units save
time in business and shipping. not to
mention their convenience and econ
omy. The history of the progress of
nations has been their progress in trans
portation. The greatest era of prog
ress and prosperity the world has ever
known has developed simultaneously
with the millions of motor units on the
highways Of the United States today.
"AS the standards Of living through
out the world approach the American
level-an objective which can be
reached through the investment of
Americas millions in foreign industry
operated according to American meth
DDS Of increased output per dollar and
per human being-so inevitably must
the acceptance, adoption and use Of the
many mechanical and electrical de-
vices that have become everyday ne
e2Ssities with us take their logical
place In the social and economic Struc-
ture Of every forward-looking nation.
Naturally, American manufacturers
IN all lines Of industry are vitality In
terested In such an economic evolu-
ton. The situation is reciprocal, since
exports cannot go overseas in increasing
volume unless we import in fair pro-
portion. Artificial barriers to trade will
be adjusted for the greatest benefit OF
the largest number.
Must Have Good Roads.
sit is inevitable that more roads in
creased happiness and O greater meas
ure Of prosperity accrue directly to the
motor car. When people have cars,
they want to 60. In order to 90, they
must have roads, and travel leads to
an understanding among all peoples.
THE automobile and motor truck
have such possibilities in the export
market that we In the industry look for
increasing sales for years to come. The
surface has barely been scratched. The
future prosperity, welfare and the very
lives and welfare Of millions the world
over depend upon highway develop
ment, increased power facilities and the
use OF millions Of motor vehicles"