Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-01-26
TRADE IS ASSURED
OF SOUND FUTURE
Prosperity for 1890 viii Be
Shared by Entire Nation,
Is Belief.

Supporting the authoritative conten-
ton that business conditions in the
United States are fundamentally sound
and that the outlook for 1880 for all
lines Is encouraging beyond the question
Of a doubt, there exists on every side the
most obvious and significant array Of
positive indications, according to Charles
W. Matheson, Dodge Bros. general sales
manager. Prosperity during the months
that lie ahead is not an indefinite some
thing to be hoped for, but an actuality
to be shared in by the entire Nation.
Briefly. the specific factors that def
instely indicate the immediate prospects
Of excellent business in this country
are:
New national construction and m
prpvement programs aggregating nearly
$4,000, 900 900 divided among industrial.
public utility, railroad, Federal, State
and municipal government projects re-
sulting from President Hoover's recent
series of business and economic confer
enceS.
Withdrawal of many hundreds of mil
lions of call money from the Stock EX-
change, which is now available for the
varied commercial and industrial ex-
pansion of the country and at lower in
terest rates.
Lower Federal Reserve discount rates.
meaning that there is an abundance of
credit, the life blood of business, and
that every legitimate industrial need
can be cared for at lower rates of in
terest.
Tax Cuts Feature.
Administration tax-reduction program
of more than $4,000, 900, affecting
both personal and corporation incomes.
Lack Of excessive stocks in dealers
hands and the lowness of general COM
modify prices,
Sound world conditions. unaffected by
wars Of any great consequence.
Favorable crops throughout Americas
important agricultural regions and
strengthening of the South's buying
power through diversified farming and
the establishment of distribution CEN
tiers in several of the larger cities.
These are tangible facts that the
business executive can put his finger on.
Naturally the essential SoundneSS of
general business will be reflected in the
automobile industry.
In addition to the stabilizing effects
of basically solid international economic
conditions, the automotive industry has
the natural advantage of specific ten
the increased sales of automobiles.
For instance, the further sterilization
of markets abroad affords richer oppor-
tunities for American automobile build
ers. The growth of the two and three car
family idea, and the steady trend toward
suburban homes and Summer cottages.
creating demand for additional motor
transportation, broadens the domestic
sales possibilities in every community
More paved roads everywhere, closed
car comfort in the colder climate, and
the recognized need of year-around
automotive transportation have done
away with the seasonal buying of motor
cars. More corporations are realizing
the economy, dependability and flexi-
bility of motorized units fer sales and
delivery purposes.
Many Requirements Needed.
Underlying this whole picture, Of
course, is the number of cars and
trucks that are required for regular re-
placement OF the twenty-four and one
half millions of vehicles in use in the
United States and Canada, to say
nothing of the American manufacturer
part IN supplying requirements for the
3f,77S,000 motor vehicles in use
throughout the world
Recognized as an everyday necessity
By persons in all walks of life, the auto
mobile has taken its place with other
useful stable products. It's manufacture
and distribution are at the top rank of
industrial activity. More than 1000 600
wage earners, who together with their
families represent a tenth of the popu-
lation OF the country, are directly de-
pendent on the automobile industry for
q living. Indirectly it affects the well
fare of every one and every line of
business.
There are still millions of persons
financially able to buy who have not
yet grasped the opportunity for pleasure
and convenience afforded by a motor
car. Retired farmers, merchants and
workers are daily coming into the auto
motive market for the first time.
A new era Of ng-distance touring
viii be introduced with the completion
Of the intercontinental highway, con-
Meeting North and South America,
which Is now under construction. An
other and new development in the In
dustry that promises to result IN in
creased use of the automobile as a
pleasure vehicle is the radio-equipped
car. II its instant popularity may be
taken as criterion, radio equipment on
automobiles will become common dur
ing 1880, and cars which otherwise
would be laid up while the family is
listening to the favorite radio program
viii be back on the road, with occupants
enjoying the full measure of the COM
plete home on wheels"
nuII nDEMgc nEATuc