davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-13

angles" he adds. ''First, the cost of
the property, based on the initial cost
of the building and ground, including
financing charges and the so-called
overhead. Second, what the economical
handling of the property will entail
in the way Of expenses. including depre-
citation and taxes. Third, what is the
utmost sum that can be obtained yearly
as gross rentals. Naturally, the diff
ference between gross rent and the
incidental expenses will give the earn
ing capacity Of the amount invested.
1T follows, however. that differences
in construction cost, management,
proper design and location will make
great variations as to the revenue in
relation to the amount invested.
Correct appraisal of an apartment
can be made only after a long term of
trial, by which time all factors of debit
and credit may be ascertained fairly.
The complete data in every case can
not become known to the assessor, and,
in fact, he is generally called upon
to assess an apartment property for
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-13
SMALL HOUSE OFFERS GREAT
POSSIBILITIES FOR LANDSCAPE
Planning and Arrangements for Uniformity Enhance
Beauty of City Well as Property

scape are the first steps toward realiz-
ing uniformly beautiful towns. This is
an approach to the building problem
which Is adopted less often than what
might be called the indoor approach.
The prospective house builder is likely
to plan his house winter evenings with
the help of our charmingly illustrated
magazines, drawing plans that attempt
to embody all the points he likes best
about his friends houses and all those
inspired by the photographs he admires.
The best way to begin to plan house
is to go and stand on the property it
self, look at the houses around about
and decide what sort of architecture
would look we'll. not only on your par
ticular lot, but also in conjunction with
the neighboring houses, because you
never approach your own house without
seeing the others at the same time.
Uniform Architecture.
A certain uniformity of architecture
on a street is desirable. One reason the
old New England towns or the old parts
of such cities as Baltimore and New
Orleans are so delightful is that they
present unified. harmonious picture to
the eye. An Informal English cottage
next to house of the French chateau
type, a piece of mission architecture be-
side a Staid New England farmhouse,
are common occurances in our individ-
ualistic life and form the chief reason
for our suburbs having the spotty ag-
gressive look they often possess.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-13
TIME DECLARED
RIGHT TO BUILD
National City Bank Calls At
tention to Cheap Money
and Materials.

Mortgage money has become cheap
and plentiful during the past several
months, material costs are somewhat
lower and real estate authorities have
urged that the present is an opportune
time to build. the National City Bank
of New York states in its September
issue of its bulletin on current economic
Conditions.
ION the other hand" the review con-
Gnues. there is still reported surplus
of space in many localities, including
Office buildings, factories and high
priced apartments, the demand for
which is slack because of depressed busi-
ness conditions. Public utility and en-
cheering projects are proceeding in
large volume, partly as a result of the
efforts of business leaders to push this
class of work so as to relieve unemploy-
ment, but where they have involved a
further increase in the steadily rising
tax burden the reaction of taxpayers
has not been altogether favorable.
Current Expenditures.
meanwhile, the total current expend-
iture for all classes of building con-
tinues to sag. and the contract awards
from January l to August /, 1880,
amounting to S3.005. 542 ,000 compare
period of 1929, $4,02S, 300, 900 in 1928,
The peak in recent years, and are the
lowest since 1924.
These figures, compiled by the F. w.
Dodge Corporation. cover the 81 States
east of the Rocky Mountains and repre-
sent more than 90 per cent of the build
ing for the country as a whole. Cumu-
lative totals for the first seven months
have run l8 per cent behind last year,
ka,s& r&,-fIrs -
their three component parts, residential
building being 48 per cent behind and
non-residential only Is per cent behind.
while public works and utilities are 20
per cent ahead, a considerable portion
OF the gain being due to highway con-
struction and pipe lines.
Changes in Living Mode.
''Tt is quite possible that present con-
ditions in the building industry, such as
cheap money, etc, offset by the reported
surplus of space. which is a temporary
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-13

condition and is likely to be overempha-
sized when a survey Is made in q time
of business depression, are not the only
determining factors in the outlook for
new building. and that the key to the
future is to be found in the changing
trends in mode of living.
During the past 10 years there has
been a marked growth in the larger
cities. the census of 1880 showing SO
having a population in excess of 100,-
600, while IN 1920 there were but So.
This group now makes up $4,000, 900
people. or more than one-fourth of the
eatire country Whereas the population
OF the country as whole increased in
the decade by 16.l per cent, no less
than Al cities now in the 100000 class
increased at a more rapid rate than
this average figure.
THE continued growth of our large
cities is making it necessary to rebuild
them almost completely.
Such growth of the larger cities is
all the more remarkable when 1t is con-
sidered that there is very definite
counter-trend in the movement for de
Capitalization on the part of many con-
Germs, which have found that by moving
their plants out into the smaller towns
they could secure better working condi-
tions and lower costs, although the ex-
ecutive Offices are usually kept In the
commercial and financial centers."
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-13

be Justified only by their income-pro-
ducing results.
I'm general" he states, apartment
houses owe their existence to the fact
that there is a degree of economic man.
agement in the combination OF certain
functions. One plant furnishes the
heat for several units and the ordinary
distribution of many activities are 10
Called. Repairs, running expenses and
management are on more economic
plane than in the case of various segre-
gated units incident to separate dwell
ings."
In an examination of the economic
worth OF an apartment house there
must be recognized the fact that rev.
enue derived from this source completes
with interest obtained from stock, bonds,
mortgages, or the rents from business
properties, Mr.. Richards points out.
Three Angles Covered.
Hence In approaching the subject
revenue we have the question of analy-
sis presented from three different
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-13
BY RUTH DEAN.

The house of moderate size and the
smallest of cottages have many posi-
bilities for landscape charm that the
big house, because of its very size, Is
likely to miss. A fisherman's shack at
Cape Cod, with its dooryard splitting
flowers, or a white house on a village
street framed by we'll placed trees, may
have an informal charm that is even
more satisfying than the impressive
beauty of the large estate.
1t is a mistake to leave this beauty
TO chance and to think the setting of
the small house and its detailed land
scape treatment is unimportant. Thou
sands of small and medium-sized
houses are built for every big one, and
it is the sum total of these thousands
which makes up the general impression
Of the landscape in which we live.
House Should Fit Landscape.
Intelligence in planning house so
that IL fits the site and placing 1t so
that it forms a picture in the land
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-13

taxation purposes before its true net
earning capacity has been discovered.
II thus becomes necessary for the as
SCISSOR to have factors of value based
on average results: that is, a composite
history Of the results attendant upon
several apartments, well situated and
well managed. This data should show
cubic content, cost per cube, cost of
land. cost of lean, overhead expenses,
depreciation, taxes, cost of heating, loss
from vacancies, water rent, commits
sions, repairs, labor and miscellaneous
items"
Data Come From Records.
Data for the study was obtained from
land records of the District, appeal
cases, sworn statements. from past rec
ords of the Rent Commission, examina-
ton Of original accounts, data volun-
teered by reliable builders and owners
and from various records on file in
the assessors ONCE.
The survey was made by Mr.. Rich
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-09-13

ards and the following assistant asses.
sors: Fred d. Allen, Livingstone s.
Johnson, Daniel n. Edwards. Lloyd T.
Gaines, John T. Bardroff, Charles A.
Russell. Frank A. Gunther and Angus
tus Willige.
Imperial Valley press., 1930-10-25
MANY ATTEND
EASTERN STAR
BRIDGE PARTY

Signal chapter. O. f.. S, may bC
congratulated on the successful card
party given last night in lii" Ma
sonic Temple, the affair being well
attended and well planned in every
detail.
The commandcry hail was the
scene of the card gam anQ :hc
guests reached it via Il long dark
hall where 4 ghost, skclctona and
Jack oLanterns held sway, pdttino
them in the proper Halloween tram.
of mind The hall itself WAS dee
grated in the same mqrncr. Tho
stage being particularly attractive
with the corn stalks and yellow
pumpkins which were cffec lively al
ranged.
After the card game, rcfreSi-
ments were served in the banquet
hall where the same motif prevailed
in the decorations. Prizes Wer& pre-
sented to Mrs. Long and Ralph
Hudson for high scores and to Miss
Hyla Usher and r. II. Mckibben
for low scores.
Mrs. Harmon Tyler was i. charge
of the decorations and Mrs. G. l.
Small headed the committee on re
freshments, assisted by Mrs. J. y
Schofield, Mrs. I. F. Hays, Ms. Biou
Bibbins and Mrs. s. l.. McCrory.
Special hostesses for the evening
were the star point Officers, Mrs
Harmon Tyler, Mrs. r. l.. Graham
Mrs. Bion Bibbins and |. T. Hays
Imperial Valley press., 1930-10-25
DINNER BRIDGE is
CHARMING AFFAIR

One Of the most delightful events
Of the weekend fer the younger set
was the dinner bridge given last
night at the Barbara Worth hotel
by the Misses Mary Kate Stewart,
Ruth Bettis, Dorothy Spear and
Lillian Holiday.
Dinner was served At one long
table beautifully decorated wi'a
greenery and bowls Of lovely mari
Colds. Place cards and score pads
were in the Halloween motif, their
colors harmonizing with the orange
OF the marigolds.
After dinner the party adjourned
to the nczzanine floor for h!idg"
and a. the end OF the game, the
prize for high score was awarded TO
Miss Dorothy Farnswor;h ant that
for low to Miss Opal Hunt.
Guests of the nosrcv>cs included
the Misses katherine Huston, opal
Hunt, Mary Ycavgin, Hsl,n Sword
orgger, Ruth Sprinkle, Clari6el Read-
ding. Evelyn Pope. Hclga Land,
Alice Lund, Jean Stewart, Helen
Oakley. Dorothy Farn2worrh, jean
Robertson, Roberta TuI, Roberta
Edgar, jeanette Ppcc and Lucy
Strain.
Imperial Valley press., 1930-10-25
SMART ATTIRE AND
PEACOCK SHOES AT
THE NANNETTE SHOP

Have you a Sunday night supper
frock? Oh, YOU must have one this
winter, SO drop i'll to the Nannett
Shop Tuesday. October 2s, the Wom-
ms Ten Thousand Club home
shopping day, and ask to see them.
These charming frocks have long
full sleeves, repeating the long flow
ing lines Of the skirts and daintilE
sheer lace ornaments the bodices.
One Of the handsomest costumes
SHOWN here Is of imported wool lace
which has chiffon for its ground
material. 1t is simple in line with
no adornment save an accent note a.
The neck and has Il smart little jack
IT of self material.
The interesting fur trimmed and
sport coats shown at the Nannette
shop as well as the semiformal
afternoon ensembles can be matched
IN clever Brodine hats and in Eiffcl
hosiery in the newest shades.
In the Peacock shoe shop footgear
of the smartest can be found "a
complete any costume whether l.
be for morning, sport, afternoon OF
evening. This shop specializes in
dying slippers for afternoon or eve-
ming wear to match the costume.
The Peacock shoe is characterized
hy its graceful line and It's well built
frch, which afford complete CON
fort TO the foot al til" same time
accentin. the latest style features.
Narrow widths ar a speciality.
Sandals and opera pumps for eve,
ring are TO be had IL several ma
tcrials, afternoon ties and one strap
slippers come IN the smart fall eolors
and sport shoes for the spectator
are very attractive
These can be matched perfectly IN
hosiery from the Nannette shop.
Imperial Valley press., 1930-10-25
GENERAL ELECTRIC
EQUIPMENT MEETS
HIGHEST STANDARDS

II YOU are in need II any elcc-
trical appliances, see first what the
General Electric Company distribu-
tors IT 565 Main street laye 70 Of
fer YOU on Tuesday, October y, the
occasion of the Woman 5 Ten Thou
sand Club : big "shor a. home -
day.
All General Electric products are
for sale here, but the housewife viii
find the General Electric rcfrigera
tor one Of the mcst interesting of
these. The G. t. makes il safe
10 be- hungry, 50 the slogan goes
and one who examines its INNER
workings can readily believe il.
The &. +. keeps food perfectly
chilled and hcalthfally fresh At a
scientifically correct temperature,
which checks the growth Of bacte'
ria
II can be installed anywhere, i
cuiet. economical. clean, and is 50
completely automatic that i, needs
10 uilipg. y comes in several prices
ana HI|eS ana You can De sure VI
finding the one sgiicd TO your home.
General Electric makes all Hot
point appliances. chief Of which l.
Tie Hotpoint automatic range. This
j. one Of the finest on the market
and comes in several conyenIen;
models. all equipped with automatic
heat regulating devices.
g. +. Radios are favorites the
world over for their sturdy work
manship and high efficiency IN re-
producing music and voices in a ma
rural manner.
While shopping Tuesday visit the
&. f. distributing center on Main
street and let y. ). Preblc and his
assistants demonstrate to YOU these
splendid articles.
Imperial Valley press., 1930-10-25
MODEL MARKET AND
GROCERY HAVE MANY
DELICIOUS FOODS

Visit the Model Market and Gro
gcrrv on Tuesday, October 2S, the
Woman's Ten Thousand club = big
shopping day, and avail yourself of
the many dclcctable items obtainablc
here.
If You are tired after shopping all
dav. here are canned dishes that
can he ready to serve in an instant s
time. and which, moreover, are as
delicious as can be desired.
Monarch canned fruits and vege-
tables are displayed on the shelves
in glass Jars so that the purchaser
mav see lust exactly what is con-
tanned in the cans she is buying. a
complete line of Monarch and Iris
canned goods is always in stock as
we'll as the delicious S. and w. spe
sialties and the imported Crosye
and Blackwell line wel known all
over the world
Tea Garden jams and preserves
ahich are second to none in quality
are carried in the grocery depart
ncnt. and for parties, the delicious
pickled peaches, the watermelon and
carrot pickles are particularly rec
commended to the discriminating
hostess.
IIavckorst guaranteed Guernsey
milk, wonderfully rich. with thick
yellow cream, and which meets ev.
rrv requirement of sanitation and
quality, may be obtained also ut the
Model,
For the convenience of its pa
irons, grocery orders are solicited at
the home, special attention is paid
70 telephone orders and three daily
deliveries are made.
In the market one can find a fine
stock of the Southern Crown hams
and bacon which rival the finest in
| the world and which are made right
IN Imperial Valley. Nothing is bet
ter on a cold snappy morning than
the Southern Crown sausage.
All meats carried are of the fin
est and nothing but steer beef is
available. On Fridays, a complete
line Of fish is available and in addi-
ton to the fresh meats, smoked
meats and all sorts of .cheeses, both
domestic and imported. are carried
in this store.
In addition to the regular stock,
special features are carried each
week end which the careful buyer
will find decidedly advantageous
On Tuesday. October 2s, visit the
Model Market and Grocery where
YOU will find courteous service and
complete stock of groceries and
meats 10 suit the most fastidious
rfllatC
Imperial Valley press., 1930-10-25
p. E. O. SPONSORS
ASSEMBLY PROGRAM
FOR HIGH SCHOOL

Dr. 4. p. Mckinley of the classi'
cal department OF the University of
California at Los Angeles, will ad.
dress the high school assembly next
Thursday morning. October 50, un-
der the auspices OF the local I. +. O.
chapter.
Since P. f. O. is sponsoring a con
test among the Latin. English and
art departments Of Central high
school, the competition centcring on
the two thousandth anniversary OF
tie birth of the poet NerGil, il was
thought that Dr.. Mckinley : address
would have an inspirational value.
DR.. Mckinley has given number
Of lectures throughout the state TIN,
fall in connection with the world
wide celebration and is one of the
bi-millenium speakers selected FOX
this purpose.
\ forceful and interesting speak
II, DIR. Mckinley will have much
70 give his audience and has chosen
for the subject Of his address a.
the high school. Ecrgii'- Place m
the World OF Literature and Cn!
tu-e. =
Prof. House, high school principal
has extended u cordial invitation
to the members ot +. t. o. to bc
guests at the assembly, and since
spccial seats viii bc reserved foI
them, all those planning to attend
are asked TO notify Mrs. Howard t
Meyer as soon as possible.
In addition to speaking at tn,
iigh school assembly, Prof MrKin
Icy will address III, Rotary club a.
room on the subject Of "Thc Mod
crnity OF the AucicntS.
Imperial Valley press., 1930-10-25
- Atitlisiiitiiiiiii

suit, stimulate business ali over the
city.
Nothing j. asked of the club wom
IN except tina; ;hcy buy as MANY
things Is possible or Tuesday, DC.
tohcg y. and pa, cash FOR them
inst ad Of distributing their Vur-
cha>cs over the week.
1t j. 50 much easier than working
hard Tor sale, play on some other
method cf lai>in. funds. There l.
no extra expense involved, for the
housewife las only to buy tAc things
that she needs. anyway, but as many
a> possible on this particular day
at the Spectf:,d stores.
Motor ears will be available. and
these women wishing transpolta
tion are asked - call Mrs. r. II.
Cary at 2ll. Every cmbwoman has
an opportunity to aid in the rais-
ing Of money for The club at no cost
to herself. and II : hoped that the
response to this novel idea viii be
zoo per cent.
The following : the list OF tn
stores cooperating in the shopping
day.
NJ. O. King Co. Imperial Valley
Hardware Co. Valley Drug Go.
S(irer Drug Co, Clements Drug Co.,
Mikesell Drug Co., Lingo Smart
Shoppe, Valley Tent and Awning
Co. Berger Jcweiry Co, Office Sup
ply Co.. Johnson-Groene Co., Nrce
land Studio, Hetzel Studio, Cox Bros.
Grocery, Martin Bakery, Quality
Bakery, Ritz Flower Shop. Marcot 5
Army and Navy Department store.
folka Dot Shop, Betty shop, Mari
posa shop, Zurcher 5 Public Mar
Fet, Piggily-Wiggily Grocery Store
Holdam Stuart Grocery Stores. Gen
cral Electric Distributing Head
quarters. Brownbilt Shoe store
Safcwav Grocery Store, Riddle 5
Grocery Store. Barbara Worth Beau
ty shop. Parisienne Beauty shop,
California Beauty Shop, Mrs. Free
mans Beauty shop. Model Grocery
and Market, and Crescent Jewelry.
Imperial Valley press., 1930-10-25
LUNCHEON HONORS
MRS. j. K. GARREN

Complimenting Mrs. j. K. Gar
rcn. Mrs. f. J. Mack AID Mrs. FL
mer Todd were hostesscs at charm
ingly appointed luncheon yesterday
~ the Mack home on West Main
street.
Lovely fall flowers and Hallove en-
novelties made effective decorations
and following the luncheon, bridge
was enjoyed, Mrs. Elizabeth En-
bury winning the prize for high
score while Mrs. Garrcn received an
attractive guest prize.
The guest list of this delightful
affair included n number OF Mrs,
Carrcn : more intimate friends, Mrs,
Garren being former valley resi-
dent.
Those invited included Mesdames
!. r. Garrcn. John F. Waterman,
Dorsey Whitelaw, Forrest kutz. t.D
Jacobs. Allen !. .luffer, Elizabeth
Emburv. {. J. Ritz. r. W. Campbell,
r. p. Keplev. Dan Scott. ". W. Ap-
plc. 0. G. Horne, Miss Agnes Ferris
and Mrs. J. - i-oaeannon of Ocean
side former FL Centre resident.
Imperial Valley press., 1930-10-25
STANDARD RULES
OF ETIQUETTE

Question: When may letter be
written
Answer: Business letters only may
be typewritten and all personal and
social letters should be written by
hand.
Question; How Is letter dated
Answer: Usually the date is put
in the upper right hand corner of
tic first page, or at the end Of the
last page to the lef, Of the sigma
ture. Modern fashion favors abbre-
Walton in the date and often the
day Of the week is sufficient, unless
confusion might arise by not giving
the exact day.
II the address is not on the sta
tionery, II is generally wise To add
il, to prevent misunderstanding.
Imperial Valley press., 1930-10-25
REREk4HS ATTEND
DISTRICT MEETING

Barbara Worth RcbekaAs ma:urcl
10 Brawley last night TO attend ID
district meeting Of the two lodges
i'll the /. O. 0. F. laH Mrs. Jean
Gale of FL Centre, district deputy,
presiding.
Demonstrations of vSro@, p9f'.
of the ritual were presentrI by til,
two lodges and at the conclusion of
thc meeting, IT, group vas joined
by the Odd Fellows and soc,1'
featuring dancing and refreshments
followed.
Halloween decorations made a
pretty background for ,lie parry
which was well attended and was
highly enjoyable.
Imperial Valley press., 1930-10-25
Wo132@13,s We2r1f3e:97ls, I13tsrests IIth=:3ss:5tAs
CITY MERCHANTS COOPERATING WITH
TEN THOUSAND CLUB SHOPPING DAY
" lilIiitliiitilij

"Buv at home today viii be the
slogan for Tuesday, October =
when the Woman ; Ten Thousand
club win hold its hig shopping day.
4 number of merchants in the city
have agreed :, 2N, tnc club 4 Ger.
tain percentage Of All cash sales
made on that day, and what casic;
way Of raising omncy for their or
ganization could he offered the club
members than thaf of simply post
poning all necessary purchases until
Tuesday and then making them on
that day at home:
Not only viii tie shopping day
prove advantageous to the club
members, but it will afford the mcr-
chants an opportunity 70 display
what goods they have on their
shelves; il will enable them to move
stock, purchas, more, and ~ re.
Imperial Valley press., 1930-10-25
Moose Lodge Sponsors
Dance For Next Week

Moose lodge is sponsoring dance
10 be give nThursday evening, De
tobcr 50. in the American legion
hall at Imperial and extends cor
dial invitation 10 all those who on
Joy dancing to attend.
Don Igoc and his Barbara Wortf
hotel orchestra will furnish the mu
si,, and prizes will be awarded thoS'
appearing in the most original cos
Tunes.
Imperial Valley press., 1930-10-25
Smart Riding Habits
To BE ShOlrn Tonight

Smart fashions in riding attire
Will be exhibited tonight by Mrs.
Katherine II. sullivan at her shop
on Sixth and Main. The riding
habits have been ordered specially
for this occasion ana viii pe worn
Imperial Valley press., 1930-10-25
barbara Worth Begins
Supper Dances Tonight

Tonight the first of the supper
dances to be given at the Barbara
Worth hotel ea"h Saturday and
Wednesday evenings, viii be held
and will begin at s;45.
Don Igoc and his Barbara worth
Hotel orchestra will furnish the
music and the dance will be held in
the Silver Gardens grill. where a
supper menu will be served until
midnight.
Imperial Valley press., 1930-10-25
MENUS FOR THE FAMILY

cream often is used with standard
dressings to gain the blandness of
flavor so desirable or special dress
lngs can be made The custom Of
combining whipped cream with a
mayonnaise or rich cooked dress
ing makes a dressing that is eX-
ceeedingly rich, . bit too heavy
for dinner salad.
The following rule uses the
Imperial Valley press., 1930-10-25

by models, both local young women,
and those from out of town.
The fashion show will be held be-
tween the hours Of : and S tonight
and the models will be mounted on
horseback. Any enc wishing to Sc
cure habits similar to those exhibit
ed may place her order with Mrs
sullivan.