Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-05-18
DELEGATES ARRIVE
FOR AID FEDERATION
Convention to Open Here To-
morrow and Run Through
Thursday.

advertising, Servant Of the Con-
sumer," will be the theme of the twenty
sixth annual convention Of the Advertis.
ing Federation OF America, which opens
tomorrow at the Willard Hotel fol
sessions continuing through Thursday
More than 2,50O advertising leader.
from all parts of the United States anc
from abroad were beginning to arrive
last night and today. A sightseeing tour
tomorrow morning will terminate at the
White House, where President Hoover
will offlcially open the convention anc
extend message Of welcome to the
delegates on the south lawn. This will
be followed by luncheon at which
Senator Allen Of Kansas, editor and
publisher, will deliver the keynote.
Many Government officials viii
participate In the convention, among
them being DR.. Ray Lyman Wilbur
Secretary of Interior James j. Davis
Secretary of Labor; DR.. Julius Klein
Assistant Secretary Of Commerce;
Senator Pat Harrison of Mississippi
Representative Ruth Hanna Mccormick
of Illinois and heads Of various Govern
n1ent bureaus whose work brings them
in contact with advertising problems
Women Fly Here.
AS an advance delegation from the
Advertising Women's Club Of Phila-
delphia, IS women delegates landed in
eight airplanes at Boiling Field yester-
day afternoon. Miss Amelia Earhart
led them in her own plane. They were
met at the field by officials of the
Advertising Club Of Washington and
others.
Charles C. Younggreen of Milwaukee,
~ A A4Axa
and Gilbert T. Hodges of New York
general convention chairman, have been
in Washington since last Thursday
making arrangements for the meeting
with representatives Of the local club
The $500 delegates and guests will
represent 125 ad clubs and Is groups
Of national advertising interests.
The general sessions of the conven-
ton will be held tomorrow, Wednesday
and Thursday. Departmental sessions
at which every phase of advertising will
be discussed, will be held Tuesday and
Wednesday mornings.
Never before in the history of adver-
Using will we be able to show such in
tegration as this year." Mr.. Younggreen
said
The Willard will witness the gather
Ing Of the delegates this afternoon ut
2:30 o'clock IN advance of the conven-
ton and band concert will be given
by the Veterans Of Foreign Wars band
and drum corps. Between 4 and S
o'clock the delegates win visit the Pan
American Building, where they will be
welcomed by DR.. L. s. Rowe, director
general of the Union. Mr.. Younggreen
will respond and music will be furnished
by the United States Marine Band.
Later in the afternoon the advertisers
will be taken on q boat ride down the
Potomac as guests Of the steamer Mac
alester.
Luncheon Tomorrow.
At the luncheon tomorrow following
the White House reception, Ernest s.
Johnston, president of the Advertising
Club Of Washington: DR.. Luther H
Reichelderfer. president Of the Board OF
Commissioners; Bennett Chapple, gen.
eral chairman of the program commit
tee and Mr.. Younegreen will make ad-
dresses of welcome. Besides Senator
Allen, other speakers at the luncheon
include Earnest Elmo Calkins, Joseph
H. Appel and Merle Thorpe, editor Of
Nations Business.
The annual banquet Tuesday night
will be the medium for further messages
to the advertisers. The speakers In
clude Walter A. Strong, chairman OF
the board Of the federation and pub
Usher Of the Chicago Daily News; Sen.
ator Harrison of Mississippi; Francis H
Sisson, vice president of the Guaranty
Trust Co., New York, and Louis Wiley
business manager Of the New YORK
Times.
At Wednesdays session the speakers
will be Representative Ruth Hams
Mccormick Of Illinois, Secretary Of La.
Dor Davis, Secretary of the interior
Wilbur, DR.. Klein and Malcolm Muir
president of the McGraw-Hill Publish.
| ing Co. Of New York.
The annual business meeting Of tn,
federation will be held Wednesda,
afternoon.
More than 20 departmental sessions
are listed for Tuesday. The most elab
crate programs will be held by depart
ment store interests organized as tn,
| Retail Advertisers, who will meet al
day Tuesday and wednesday morning
the public utilities interests, the Agri
cultural Publishers Association, tn,
American Community Advertising As
ISOLATION, Broadcast Advertisers, coun.
try newspapers group Direct Mail Ad
vertisers and the National Advertisers
| combined Is the General Advertisers.
The Federation of Women's Advertis
| ing Clubs of the World will hold thei
sessions on wednesday morning. Flor