Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-08-05
TEXAS FIRST
MAY BECOME
AUTO SLOGAN
Idea Advanced By
Local Chamber
Takes Fire

The suggestion OF See Texas
First" campaign. advanced by the
Brownsville Chamber Of Commerce,
is meeting with a hearty response
in all sections Of Texas. and some
definite action is expected to be
taken in the near future.
The chamber Of commerce here
has received letters from widely
scattered sections Of Texas within
the past few days, all endorsing the
plan, and some offering suggestions
for additional features in connec-
ton with It.
Howard Hampton. information
service director OF the East Texas
Chamber Of Commerce. with offices
at Longview, writes that Hubert M.
Harrison, general manager, who has
Just left for the National Institute
in Illinois. is in favor of the plan.
Mr.. Harrison expressed a desire 70
discuss II with you at the first OPP
.ortunity." he says in the letter
Z. II. Simmons. general manager
OF the FL Paso Chamber of Commerce
sends from the far western tip Of
the state a hearty endorsement OF
the plan.
Campaign Desired
He quotes figures showing that
there has been an increase or visi-
tors to CarlSbt> Cavern, and other
scenic spots in that section, and
saws most OF them are Texans. Mr..
Simmons says your idea Of bring
ing this before the Texas CONNER
cial Executives Association meeting
in Dallas should meet with the sup
port Of every organization executive.
and I feel that its immediate adop-
ton would result"
o. V. Vernon. general manager
OF the Amarillo Chamber Of Com
merce, says: Il believe that this is
a good idea, and there is no doubt
but that we have, in Texas wonder
full points Of scenic interest which
have never been visited by the lar
ger portion Of our citizens"
Whit Rogers manager OF the
McAllen Chamber Of Commerce,
says: 1T is certainly q good idea,
and We will be glad to cooperate on
any movement along this line"
Map Requested
From a resident Of WilIacy coun-
ty comes a request for a map show
ing points Of interest In Texas. The
letter Is from Ms. S. Z. Mills who
says: I'VE have decided to see Tex
as first"
This has caused plans to be
launched for the publishing Of a
tourist map Of Texas, which will
show all the points Of interest TO
tourists. and show highways leading
to these points.
The map will probably be financ-
ed by those sections which are 70
benefit from il. being s sort Of CO.
operative tourist and road map.
The plan for a See Texas First"
campaign Is 10 be taken up at meet
ings Of regional and state cham
bers as soon as they r held.
From Jack Holt. manager Of the
Fort Worth Chamber Of Commerce,
comes the following:
Publicity Requested
Il like your letter of July 20 very
much INDEED. and / am convinced
that a campaign along the lines
you mention would unquestionably,
in time, be the means Of keeping
millions OF dollars in Texas instead
OF our citizens spending huge
amounts elsewhere.
Texas offers an infinite variety
Of scenery. recreation and climatic
opposites and there is no doubt but
that. throughout the entire twelve
months Of the year. a change Of cli-
mate car be secured for Texans in
Texas as well as every recreational
advantage desired.
IF we had a state chamber OF
commerce devoting itself largely to
publicity. I think such an organ
ization could handle this problem
in a highly satisfactory manner.
but lacking that / believe the Tex
as Commercial Executives Associa-
ton is the proper agency through
which to start such a movement"
Holt was at one time manager Of
the Brownsville Chamber or Com
merce.