Imperial Valley press., 1930-12-22

greater volume than last year and
better class of merchandise is
popular in this department. Wash
ing machines. radios and furniture
are going we'll ! expect the busi-
ness to hold up and this store to
be a mad house on Monday and
Tuesday"
j. D. Johnson of the Johnson
Greene store said that business is
better in Ell Centro than it is i'll
other sections of the country and
considering the complaints else
where conditions here are unusually
good.
in the face of nation. wide de-
preston, we are fortunate here in
the volume of business. While u
is early to determine whether buy
ing this year will equal that of last,
trading is brisk and the three best
days are yet to come. I expect bus
mess to get better
Some persons are not spending
as much as in other years but many
who can afford it are spending
more as a means of relieving the
situation. Several Of our customers
have told us that they were buying
more than usual to help out the
general situation"
Prices Show Drop
In the opinion of Warren Currler
of the Imperial Valley Hardware
company, there is no cause for COM
plant this year.
Business is not quite up to what
it was last year but it must be re-
membered that last year business
was unusually good in Imperial
Valley.
while we are making as many
unit sales this year as last, the
drop in commodity prices makes it
necessary to record many more
sales to equal the volume Of business
done in 1929. I am well pleased
with the Christmas sales and expect
them to increase during the next
few days"
This years business is away
ahead of that of last year at the
Clements drug store, according to
w. j. Clements.
Our books show that the sales
this year are away ahead OF 1929
and we can't complain bit. Busi-
ness is very good and we are salts
fed with the returns.
THE Christmas purchases are
about as usual with possibly more
people buying than in other years" !"
Lower priced merchandise is the
rule this year, according to NJ. j..
Horton of the Valley Drug company,
but the volume is greater than last
year.
Shoppers are buying merchan-
disc of the 81 and 50 variety but
the difference is equalized because
more individuals are buying.
THE way merchants have gone
after the business this year is one
reason there is no depression felt
here. The chamber of commerce
certainly is to be congratulated in
the way the town is decorated The
Christmas Festival has helped busi-
ness. The appearance of holiday
gaiety puts people in a buying
mood. feel confident that there
will be an increase in sales the next
few days"
There is no complaint at the
Shirer Drug company as the sales
for 1890 are in excess of those in
1929.
I'VE are selling many luXuries as
Christmas gifts as well as the usual
practical purchases.
I'VE are new in Ell Centro and
are glad that business conditions
are as excellent as they are. Since
we are expecting increased shopping
the remainder of the season, we
are making plans to handle the
trade"
Explaining that it is impossible
to make an accurate comparison
between the business of 1880 and
1929, William j. Reid, manager at
Edgar Brothers Hardware company,
remarks that business in Ell Centro
is in very healthy state.
Shoppers are buying good mer-
chandise of a practical nature and
our toy department has recorded
excellent sales.