Imperial Valley press., 1930-12-18
NEW ARTICLES
SEEN IN THE
LOCAL SHOPS


Women always appreciate at
tractive purses as gifts even though
they may not have much money
to carry in them immediately after
the holidays. Purses OF every size.
price and description provide ore
of the most interesting displays at
Clements Drug Store where leather
goods are suggested as appropriate
Christmas gifts this year. Many
are reduced III price. Gay colored
purses for tiny tots come IL mod
crate prices and fitted cases for
men are most beauuful as to case
as we'll as contents. Billfo.dS il the
new fiat style, sets including BILL
fold and cigaret cases all will ap-
peal to the masculine taste.
Practical Christmas gifts are wise
at any time, but this year there is
especial need to bear this thought
in mind. is the opinion Of the
Brownbilt Shoe store sales force
Shoes for man, woman or child
cannot fail to delight the recipient.
Footgear for any occasion rOvide
the shopper with q gift that IS ar
tistic as well as practical.
Suitable shoes for all ages are
specially and excellent workman
ship combined with the latest IN
styles, make a Brownbiit shoe
perfect gift.
Like the better grade OF auto
mobiles. all steel bodies plus 21=
inch solid wood reinforcementS us
ed in the construction of tha Frig-
idaire are responsible for these
machines being surprisingly sturdy
and enduring. Women probably
Will receive Frigidaire as a
Christmas gift with deeper appreci-
alton than Will any other member
Of the family However. such l
gift will grow in the family eSti-
nation as time goes on until ev-
entually it Will become the rcost
priced possession Of the entire
household.
Watches are delightful as well as
valuable Christmas gifts and re-
mind the recipient Of the glver eT-
cry time they are consulted. A.
Berger's Jewelry Store. Hamilton,
Elgin. Illinois. Waltham and How
ard watches for both men and wo-
men are to be had in wide var
iety of styles and prices.
Genuine amber beads in the
cloudy, clear and colored types are
offered in choke- and strand
lengths. While amber is an ever
popular ornament, this year 1t IS
especially fashionable.
For Christmas gifts there IS moth
ing that will be more appreciated
BY the housewife than one OF the
delicious Uneeda fruit cakes TO te
found at the Model Grocery. Pack
ed in attractively decorated tin
boxes, these will be welcome arcIv-
ais on Christmas day, while an IDEAL
gift for ones friends ard relatives
outside the state are the special
five pound sacks Of California Wal
nuts. As for the Christmas dinner,
there is nothing nicer than the
Crosse and BLACKWELL jarls and
jellies which give an added flavor
to the luscious turkey which also
may be purchased at the Model
Market.
Christmas is especially a chiids
day and the J. C. Penney Co. has
taken full recognition OF that Tact
having a wonderful line OF child
ren's TOYS. And even the youngest
member Of the family has not been
forgotten, for here are adorable
sweaters, caps, boctees, in the love-
lest of colors and designs tnat
made fine gifts for the baby who
is still TOO young for toys. Fot The
older brothers and sisters there arc
life-like dolls, automobiles, trains,
games and a hundred and ole
things to delight the heart OF
child.
Beginning with a fine line Oh
Christmas trees Of all sizes from TIE
dainty table tree to the ali II
which touches the ceiling, Piggy
Wiggly has many things which VIII
be of aid in the Christmas celeSra-
tions. Fat turkeys, rich Crosse and
Blackwell plum puddings, n,ince
meat. fruit cakes, crisp cruncny
Chula Vista celery, candies. tne
finest OF fruits and vegetables,
these are only a few suggestions o.
the many delicacies 10 be found al
this store for the Christmas oih-
ner.
Every woman loves dainty lin
gerie and there is nothing tna'
makes a loyelier gift for the las
tidious than the exquisite arIlc!es
10 be found at the Nanette Shop.
Combinations, dance sets, SIPS
gowns and pajamas in pastel colors,
in crepes or satin, and lace trsnnned
or tailored are available mere III
fascinating displays. One ioVeiy
night gown is trimmed with llsets
of beautiful ecru lace which Is per-
feet with the shell pink crepe. ana
has a delicate touch in the pretty
French flowers in pastel snaaes eh
the yoke.
No gift makes a greater appeal
to milady than beautiful lingerie.
The Johnson-Groene store mas pa
lama ensembles which are the ui-
innate in chic. Separate robes IN
Il hrnaodQ