White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1930-09-26
Dairymen
of State
Organize
100000 of Them Join In
Campaign to Advertise
Dairy Products

With brokers, manufacturers and
jobbers supporting them, more than
10000 dairy farmers of the state of
Washington have banded together
in one great organization, the WASH
ington Dairy Products bureau, organ
lied for the purpose of better ac-
quainting the public with facts re-
garding milk and milk products which,
when properly understood, cannbt
help but greatly increase consumption.
Started more than IS years ago,
the movement to organize farmers,
manufacturers, jobbers, etc. has been
tremendous one and to many ardent
workers is cedit due. DR.. Robert
Prior of the state agricultural depart
ment and who has been one of the
most ardent workers in this cause has
been elected president of the organ
ization and will guide it's destinies
during the first year. The Western
Agency, Inc, advertising specialist
OF Seattle, B. N. Hutchinson, Pres
ident, have been selected to handle
the preparation and placing of all ad-
vertising to be purchased by the
organization.
News Paper Advertising To Help
Funds are being procured through
voluntary assessment of one tenth
of cent pound for all butter fat
produced in the state, one twentieth
of which will be borne by the farmers
and one twentieth by the manufact-
urers and jobbers.
While the backbone of the cam
paign will be conferred in the news
papers of the state, practically every
advertising medium will be used.
There will be direct mail, bill
boards, radio, counter cards for stores
and restaurants, speakers touring the
state and many other features.
But squarely behind the entire
.camntign must stand the dairy FARM
s-s 81 ale state" declared DR.. Prior.
for it is their campaign and primarily
they who will reap the benefits when
consumption has been increased.
Scientific Facts to be Told
"And these 10000 dairy farmers
must practice their own doctrine.
They must eat and serve to guests
Washington dairy products whenever
possible. They must watch the news
papers, the radio and other advertise
ing media where their message is to
be presented. They must think and
talk the campaign to everyone they
knnW contact with
Science, which is daily learning
new facts regarding foods and proper
diet has discovered new facts regard
ing milk and milk products. These
new facts are to be broadcast to the
citizens of the state of Washington.
The farmers must become well con-
versant with them, themselves, and
must aid this great advertising and
publicity campaign with word-of-
mouth publicity.
Zone farmer can rest securely and
snugly out on his prosperous farm
and feel that such a campaign is too
-emote for him to be interested in,
out if every dairy farmer of the state
was to think and feel the same way
his great campaign would be under
mined at it's very root and before it
ever made a start"
However, the campaign is going
10 be success, big success and
svefy dairy farmer in the state is
going to talk, think and read about
his products every day. He is going
to realize that he is big cog in this
machine and upon his shoulders rests
much responsibility for success"
Art work for advertisements, bill
ooards, counter cards, etc, has al
-eady been prepared by some of the
Pacific Coasts best artists. Thou
sands of words of copy have been
written, radio programs prepared and
Ill is in readiness for the beginning
If this great campaign in September.
The story to be told in this big
educational campaign is too great to
ell in a small number of words, so
he farmers of the state are urged
% watch the daily newspapers for.
he beginning of their campaign and
hen to follow it closely that they
nay be amply acquainted themselves
With the new facts that are to be
old.