The Carbon County news. [volume] (Red Lodge, Mont.) 1924-1931, 1930-12-04
SHOWROOM CROWDS
VIEW new 1881
CHEVROLET CARS

Detroit, Mich.,-Pointed indica-
tions of resumption of buying in
terest throughout the nation are
manifest here to day in hundreds
of reports on file at the home OIL
ice of the Chevrolet Motor Com
pany revealing that the reception
accorded the new 1881 Chevrolet
Six during the early days of the
national showing had only one par
allel in the history of the company
To meet the needs of dealers, the
manufacturing organization con-
sisting of twenty domestic plants
is working ON a tentative produc-
ton schedule for the month of
November of more than 10000
cars. Despite the fact that this
is high goal for the month, the
output of cars has already fallen
considerably behind orders already
booked the sales division reported.
kilograms from dealers and field
officials in all parts of the country,
offering an excellent cross-section
of the public attitude, reveal that
despite general business conditions
unusual buying enthusiasm is be-
ing displayed. Particular interest
is centering on the new sport
models in the line, as we'll as the
new commercial cars which are
constantly accounting for a larger
proportion of each years output.
The price reductions, coupled
with the increased size and i'm
provements, attracted to dealer
showrooms crowds estimated as
second only to the attendance dur
ing the early showing of the new
six at the time of the change-over
from the four-cylinder car in 1923.
Many points reported a greater
number of appraisals than in any
previous year, and when the tabu-
lation of orders now being made
is completed, the mark for the
first fifteen days is expected to
compare favorably with any sim
liar period during a normal year.
A particularly significant fea-
ture of the reports reaching H. J.
Klingler, vice-president and gen
eral sales manager, reveal that
public interest shown in the new
car is not confined to any one sec
ton, but seems general across the
country. Not only in the larger
centers but in the smaller COM
munities, dealer showrooms were
crowded for several days, and
marked buying enthusiasm dis
played.
A dealer in a small Kansas town
reported that, because of the large
number of rural visitors, count
of attendance at his showrooms the
first day exceeded the population
of the town. Great Falls, Mont.
dealers, despite fourteen inches Of
snow, reported attendance for the
first week equal to that of a year
ago.
The Harrisburg zone, compris-
ing several counties in the Key
stone state, reported 10000 show
room visitors. The city Of Clev-
land reported $4,000 visitors, aud
San Antonio, 10000. Buffalo re
ported larger crowd than last
year, and Chicago wired that ap-
praisals exceeded last years fig
ures.
The reception the new car re-
ceived throughout the country lent
substance to the statements of
Chevrolet officials that business
conditions during the year were
due primarily to a buyers strike,
and that an upward trend is i'm
minent. To lend impetus to this
move, Chevrolet advanced by seven
weeks the date for the announce
ment of new models, and thus in
sured extraordinary activity dur
ing two normally dull months for