Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-11-15
PLAN TO INCREASE
TOURIST TRAFFIC
HERE IS NDORSED
Directors Of Board of Trade
Take Action on Program
to Advertise City.
RAILROAD EXECUTIVES
EXPRESS THEIR FAVOR
Business Leader Urges Historical
and Scenic Attractions Of Capital
Be Broadcast to Nation.


The board Of directors Of the Wash
ington Board Of Trade late yesterday
favorably Endorsed program to boost
the tourist trafic to Washington al
well as to expound the city as an idea
residential community in conjunction
with the George Washington Bicen.
tenrial celebration in 1882. The group
voted that the president, George Pitt
be authorized to appoint a committee
Of seven men to study the proposition
and formulate comprehensive piar
for the carrying out of such a program
and report to the board within three
weeks.
A lengthy report comparing Wash
ington tourist traff1c with that OF othei
large cities of the country was read x
the board by Walter Case, vice presi-
dent and general manager Of Palais
Royal, Inc. Mr.. Case cited figures
showing the growth of the city in its
various lines Of activity and compared
them with corresponding figures o.
other representative communities.
The organization of bureau by tn.
Board of Trade to handle the program
for advertising the National Capital ex'
tensively met with the general approva
of the members. Mr.. Case estimated
that q fund Of approximately $500. 900
to be raised among the businessmen o.
the District, might adequately set the
plan in motion. He said his firm ALREADY
has signiied its intention to contribute
$1,000 toward the launching Of a drive
of this kind, and stands ready to donate
many times that amount In the event
the plan meets with whole-heartec
favor.
"The population of the metropolitan
area of the City of washington has
increased about IL per cent in the past
10 years, according to the 1890 census, "
Mr.. Case said. THE population of the
city itself has increased approximately
IL per cent. The population of Los
Angeles, for instance, during the same
period has increased more than 100
per cent.
Up to Business Men.
sThe Government cannot be expected
to develop the commercial interests Of
washington" the speaker continued.
THAT Is up to US as business men. The
bicentennial celebration is being ade-
Quately carried out by q commission
authorized by Congress. But at the
same time it presents an excellent OPP
portunity for the business men of this
city to expand their interests and to
advertise the National Capital through
out the length and breadth of the
country as the ideal mecca for the
tourists"
The many historical spots of interest
in and about the Capital were stressed
or Mr.. Case as attractions that people
the country over would travel many
iniiAs to see. A widespread advertising
and publicity campaign, launched in
Washington and spread throughout
the United States, bringing to the at
tfntlon of the people these points of
monumental interest and scenic beauty.
vould be worthwhile investment, Mr..
5ase declared.
Il honestly believe that q program
4 this nature, properly organized by
aargetic, skillful and Intelligent men,
srctild result in an increase OF from IS
10 so per cent in the business volume
OF the metropolitan area within a Pc
s.od of i've years. the Palais Royal
executive said.
RAN Executives Favor Plan.
Railroad executives present at the
meeting, when called upon for an ex-
preston of their opinion as to what the
attitude of their companies might be
toward cooperating financially and
otherwise to program of this clnarac-
ter, voiced the belief that their firms
would look with favor upon such an
enterprise. Most of the railroad COM
panies, IL was explained. have been
conducting tourist bureaus of their
own for the purpose of encouraging
trade on their roads to and from WASH
ington.
w. w. Everett. vice president and
general manager of woodward g.
Lothrop'S department store, also spoke
orl L tkrx1f@
result from a comprehensive plan to
boost the tourist trade here.
Among rail executives present who
spoke on the plan were S. Burgess,
passenger agent Of the Southern Rail
way: Allan Smith, assistant general
passenger agent of the Pennsylvania
Railroad; James B. Edmunds, assistant
general passenger agent Of the Chesa-
peake & Ohio Railroad, and Dan
Norman, general passenger agent of
the Baltimore & Ohio Railroad.
Others present at the meeting in
Guided: Lloyd B. Wilson, Robert v.
Fleming, Arthur Carr, Henry Brawner,
G. Melvin Sharpe, Corcoran Thorn. e.
G. Graham, Lanier p. McLachlen, Mark
Lanshurgh, z. d. Merrill, G. p. Clark,
Judge Jesse G. Adkins, Joseph A. Burk-
art. Arthur Carr, George B. Farquhar,
David M. Lea, Frank p. Leetch, Charles
w. Morris, John Saul. George C.
Shinn. Ben T. webster, John T. Bard
ron, Harry Blake. Edwin c. Branden-
burg, Edward F. Colladay, c. j. Cooke
Ter, Frank S. Hight, Luther w. Linkins,
George Miller, Claude w. Owen, T.
Brooke Amiss, j. Harry Cunningham,
John Joy Edison. william r. Ellis, Ed
gar Morris, George w. Offutt, Samuel
j. Prescott, Odell S. Smith, Norman
Baxter. Joshua Evans, jr., Frank r..
Jelleff, DR.. Malcolm q. Gibbs, Monroe
Warren and r. L. Polio.