Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-02-19
IN OUR
VALLEY
By CHARLES Hall

NEWSPAPERS over the sdHcy &C
in stirred over the idea Of Valley
business firms spending slo'-
600. o or less, on special adver-
Using in an upstate newspaper to
welcome visitors from Wisconsin.
Offhand there are two outstand-
ing reasons why newspaper publish
ers Of the Valley should feel a sting
Df resentment over such an idea.
One is that for 50 weeks and 800
days in the year. these came Valley
newspapers preach the gospel o.
lrade at AoRle. to protect the ocaI
merchant which is nothing but right
md then the Valley business men
turn around and send $4,000 in adj
vertisiag out Of town TO a state pa
per.
THE other reason Is that II the
Valley is to be advertised has
the Valley merchant the right
idea OF spending that sum right at
his own door. The copy Is read most
ly by Texans who already know
about the Valley.
The engineer Of this column feels
that the Valley should be advertis-
ed TO people living outside OF the
state, but that 1t should be done IN
a far reaching. far sighted way. one
hundred thousand dollars properly
expended in that manne would not
b. too much, and such might be
one OF the wiSest steps to consider
at this time.
But II there is any advertising TO
be done right in the Valleys own
front yard, there are Newspapers
from Mission 10 Brownsville which
blanket the entire country. The
Valley merchant and business man
doubtless Is making the expendi-
ture with the idea OF helping him.
self and his community. which Is
most commendable. but has he fully
considered before leaping?
THE above may at first glance
sound too strong in selfish in
terest. but We here speak for
every newspaper In the Valley. II
they will thus permit us to speak
for them.
II il shows selfishneSs 1t Is writ
ten earnestly as well as candidly, be-
lieving it 70 be nothing but right.
Suppose We put the shoe on the
other foot and start shouting-Buy
YOUR shoes in San Antonio, your
food in Houston, and your clothing
in Dallas" That would not sound
SO well would IL?
The Valley has progressed TO date
through lifting itself by its own boot
straps probably TO q greater extent
than any other community In n
world. It has made a good job OF
1t SO far, and will make even a still
better job of it.
But We have all got TO work for
the eighty-mile strip as a whole.
We can have our W private fam
ily fuses and QuarTels. but the out
slider has no business sticking in his
nose.
THERE probably is not a man liy-
ing, who has not, at some tlme
dreamed of what he would do
with a million dollars. If 1t were sud-
denly thrust upon him.
Now we are advised that Joseph
Horowitz, court interpreter Of New
York has suddenly received that
sum. Guess what he is going to do
wFrA4 DFf thu haNf We'll fn~ a Annn
time Mr.. Horowitz has been trying
TO get all the grand opera he want
ed. So, now, he is going TO take a
months vacation and follow a Ger
man Grand Opera company from
Indianapolis 10 California.
business ideas are forever start
ID ling the public. But it takes a
barber in New York to present
us with the latest. He has hired 25
beautiful show girls 10 act as mani
curiSts. They dance around among
the chairs and sing while polishing
and filing.
At first thought one might recoil
knowing what a time he would have
telling % girls ne did not need a
manicure. based on his experience
with one; but on the other hand the
noise might keep the barber from
telling you exactly how next years
world series is coming out. not to
mention what teams will play in it.
TOR some time nov We have been
Il oeseeching the good city Of
Brownsville to put signs on the
street corners, and so far We have
not even had a promise they are
gong TO- 1t looks like 1t is directly
up 70 the Kiwanis club. which SAYS
1t is going 10 do it.
Inc fishermen are beginning 10
want TO find where Fourteenth St
Is. s they can get to Boca Chica
and Point Isabel.