Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-11-02
PROSPERITY is DECLARED
BOUND TO RETURN SOON
Firestone Says Nation With Sleeves
Rolled Up Is Unquestionably
on Uphill Path.

ing for their customers orders. and they
will order from factories in larger guam
titles, weeks and months In advance.
Meantime the heads o. industry are
performing their other necessary and
vital function-the creation Of new
wants and markets. Necessity is still
| the mother of invention. The heads OF
industries are going through their fac
/ tories finding ways to reduce costs and
to improve products. That means more
sales appeal" to more prospective buy
! ers. Cheaper and better rugs, cheaper
and better refrigerators, cheaper and
better auto tires, cheaper and better
things for 10000 kinds are on the mar
ket. and are being bought. New and
| attractive products are coming upon the
market Seven piano companies have
made the first radical change in manu-
featuring methods in LOT years, and will
be able to offer a reduction of 25 per
cent in price as result. A new de-
velopment of dry icing" by use of solid
carbon dioxide Is effecting changes and
Improvements in shipment OF perishable
foods. The automobile owner Of not
many years ago thought himself lucky
II he made a single trip without a tire
puncture or blowout, and $500 miles
was big tire mileage" Now tires SELL
ing for less travel 10 times that dis
lance. Such Is the legitimate func-
ton Of buSineSs-to make products bet
ter and cheaper. Not necessarily lower
In dollar cost, but higher in value to
the buyer.
And that is what is being done today
all over America in practically every
industry. Methods are being appraised,
revised adjusted, changed, improved,
revolutionized.
On Eve Of Era of Great Prosperity.
80 iA5
Of prosperity, a higher standard of liv-
mental attitude of the people has
changed. It is now one Of confidence
and determination. 1t Is one of con-
f1dence because it Is founded on the
theory that hard work and sound think
ing are the basis OF prosperity. The
people now realize that they can obtain
prosperity not by means Of a govern
mental regulation of the price the mer-
chant shall get for his groceries or the
farmer shall get for his wheat but by
means of the work and the thought
which they themselves put into their
business. A great many people no
longer have the notion that they can
become rich quick by specializing on the
stock exchange.
The whole atmosphere Of the busi-
ness world has been changed and clart-
neQ. throughout the NdJlOn men ana
women are putting into their work the
energy and thought that built this coun-
try up from its rude beginning TO its
present foremost place among civilized I
nations. We must not, however, ex-
pect the prosperity of 1928 and 1929
Immediately TO return. 1t will not re-
turn this fast because time is required
for the building of stable, firm founda-
tons. We shall not undertake new en-
terprises until we are sure Of our bear |
ings. We shall not establish new in
dustrtes until we are reasonably sure OF
q market for their products. The great
majority Of us will not speculate and
gamble in the expectation Of cleaning
up" We shall approach our problems
hence on sure footing. This means
that our business recovery will not be
spectacular and sensational 1t Is, how
ever. without q doubt getting under
way, slowly, surely and Soundly.
We now have the mental attitude
that hard work and sound thinking are
the only ways by which prosperity can
be obtained and retained. We have
overcome the dissatisfaction which led
TO the business depression.
The decade ahead will hence be one
Of great progress, great prosperity, great
satisfaction for our people, because it
will be founded on q sound basis.
America Is on the upgrade once more