davidaulloa/AmericanStories huggingface dataset:
Milford chronicle., 1930-08-08
Milford, Friday, August S, 1880
TWO CONCEPTIONS OF BUSINESS

Some business people are success
full and some are not. Some have
Judgment and some have not, some
are industrious and some are lazy.
Also some have the quality called
push, while some lack it.
If you employ two men in a store,
it will often happen that one will
have this quality and one will lack
it. The second one conceives it his
duty simply to answer questions
about the goods, tell the price, re-
ceive the money, and wrap up and
deliver the goods.
The other fellow, however, sees
that business is more than that.
There has to be the element of per
suasion in it, the element of en-
thusiasm for the articles placed on
sale, and what is still more imopr-
tant, intelligent information assist
ing the customer to find what he
wants and needs. He persuades the
doubling, while the Indifferent sales
man lets the doubter leave the store.
Fut the good salesman knows so
thoroughly what the goods are, and
studies the needs of customers so
carefully, that he usually succeeds
in finding something that the buyer
will like.
The same principle applies to the
arrangements of such stores. One
management is much like the clerk
that receives the money and passes
over the goods. 1t may train its
clerks to sell goods efficiently after
customers reach the store, but it
does little or nothing to attract at
tentiOp to itsgoQds, To manifest en-
thusiasm about them, or to give the
general public the information it is
entitled to have about them. AS a
non-advertising store, it can not ex-
pect large results.
The advertised store is the count
erpart in management Of the clerk
who becomes enthusiastic over its
goods and gives buyers the informa-
ton that they desire. The adver-
tised store thus arouses the interest
of the public, it creates confidence in
it's goods, it gives the public the in
formation on which people can make
intelligent purchases. If it delivers
good goods, it is bound to succeed.
Milford chronicle., 1930-08-08
BLANCHARD'S STATION

Many of our folks were frequent
visitors at the Kent and Sussex Fair
last week.
Mr.. and Mrs. E. L. Kratz, son ana
father, spent few days in Pennsyl-
vania last week.
Mr.. and Mrs. Paul Lare are the
happy parents of a fine daughter
born in the Marshall Hospital last
Thursday.
Little Marilyn Brown is a victim
of the measles.
Mrs. Alec Hack left last Friday
for a two months visit in Europe.
A. Hack spent the weekend in
New York.
Mr.. and Mrs. Crawford Bailey OF
Georgetown are spending TWO
months here with their father.
S. F. Collision is spending a few
days with Mr.. and Mrs. Oscar Biddle
of Townsend.
M. E. Russell entertained his bro
tber from williamsburg for a lew
days last week.
Mr.. and Mrs. C. /. Harmon ana
father spent Sunday at RehOboth.
Mr.. and Mrs. Chas. O'Bier and son
spent Sunday with Mrs. M. A. WeDo
and family, near Oakley.
Most of us don't know we're in
trouble until we are caught.
Milford chronicle., 1930-08-08
INSPECTING LEGISLATIVE
CANDIDATES

The Every Evening makes timely
plea for Legislative nominations by
both parties "of proved ability, good
judgment and unquestioned integ-
rity." 1t also suggests that it is a
duty to discourage the aspirations
of unfit persons who seek nomina-
tions for membership in either house.
This is good advice. We do need in
the Legislature the sort of men that
our contemporary describes but how
are we to get them. The present pay
of member of the Legislature, with
the chance of landing some friend in
fat overpaid job and other things
attract many men who really pos
Milford chronicle., 1930-08-08
&eS
THE PORCHLESS HOUSE

In former years, the great major
ity of American homes were prOvid-
eG with some kind of an outdoor
platform, called in various localities
a porch, piazza, or a gallery, ETC.,
which was for these families a kind
of ourdoor living room, meeting
place, and general post of Observa-
ton. Many people spent much of
their spare time sitting on these
pcrches, which was a kind of invita-
tion to social life, and the neighbors
would come in and call. The front
porch reunions were feature of
summer life. Often the young folks
would get out their banjos and quit
ars and sing the favOrite student
songs.
Sitting on the pOrches was one Of
the principal amusements, and peo-
pie derived great pleasure from
watching the scenes of the neighbor-
hood and the passing traffic.
Today in many towns, a large part
of the new houses have no porches,
either front or back, but just small
doorways. There is no longer room
on them for porch parties. This
seems to signify some change in So
cial habits. Aren't people sitting on
tbeir front norches as formerly? And
il so, why not?
We always used to hear about
front porch campaigns for political
candidates, a kind of dignifed meth
cd of canvassing, where delegations
came to the homes of the aspirants
and where the front porch served as
a platform for political addresses.
But lots of these modern homes have
no porch on which the candidate can
run that kind of a campaign.
Probably so many people are run
ming around in their automobiles so
much of the time, that they don't care
to spend time sitting on their
porches, hence do not want to go to
the expense of adding them to their
houses and keeping them in repair.
Much of the old placid life of former
days has gone in this restless age.
Il may return again, and people may
vet enjoy the calm contemplation
and neighborhood meetings on the
old front porch.
Milford chronicle., 1930-08-08
UoS
YOUTH AND IT'S FREEDOM


A friend, having passed few
days ago a high school building in a
considerable city around which
there were parked about 100 auto
mobiles, remarked on what change
those cars indicated from the old
days when the boys and girls walked
to school. In the country town
where he came from, there was quite
a group who walked three miles
each way five days in the week. To-
day, the sons of many of these folks
are unable to walk mile, to school
and back, and many of them have
the free use of the family car to
drive to and from school.
The conversation went on to re-
mark on the place of the automobile
in these children's lives after school.
They are rebellious and discontented
unless they have quite free use Of
the family car. If they want to go
tn some show or dance in another
city, they usually go. Parents may
know nothing about the character of
the affair, but youth feels perfectly
competent to judge.
Then there are the cars parked in
shady hooks in some lonely street
with scenes of sentiment inside.
Many of these young people come
through these experiences all right,
but some do not. They may be no
worse than their parents were at the
same age, and they know some dan
gers of which their parents at the
same age were innocently ignorant.
But parents naturally tremble about
all the temptations of modern life.
1t is up to parents in these days of
freedom to get very close to their
children. Start in early, utilize the
age when they feel dependent on
you, to teach them obedience. Make
yourselves their best loved friend,
so they want to please you. When
they reach the Independent age, ex-
plain everything to them, so they
know the reasons for your stand
ards. Many of them in Milford and
other towns who otherwise would
make trouble, will adhere to your
ideas with this kind of treatment.
Milford chronicle., 1930-08-08
GOOD WILL IN BUSINESS

A Chamber of Commerce speaker
remarks that if there is lack of
good will in business between en-
ployer and employee, it causes a
loss of production of 25 per cent.
Thus the employer loses profits, and
the employee loses the better wages
that would be paid if business was
more prosperous.
If a city has ambitions to go
ahead, it's business men may we'll
put this question up to themselves:
"Have we done everything possible,
by generous and considerate treat
ment, to secure the loyal enthusiasm
of our help?" And every body of
employees may we'll ask themselves
this question: "Have we done our
best, in loyal service for the pros
perity of our employer, so he can af-
ford to treat us generously?"
Milford chronicle., 1930-08-08
DISTINCTIVE TOWNS

A famous authority on town plan
ming remarked in a recent address,
that in seeking for community prog
ress, people should try to make their
towns distinctive" What did he
mean? 1t is the same idea that you
see in much advertising of merchan-
disc. People who have superior
goods remark that they are differ
ent" That is, that they are some
thing more than ordinary, that they
have exceptionally good features.
And it is generally true, that to reach
any considerab BILE success in any line
of business, you have to produce
something that is in some way su-
perior to the ordinary article or to
mediocre service.
Too many towns are satisfied with
just being common and ordinary and
mediocre, just like other towns. And
yet most towns have good features,
which could be emphasized and i'm
proved. Some places, for instance,
have fine trees. They should cherish
them, take care of them when at
tackled by pests, and plant more of
them. Some towns have fine views
of surrounding country. They should
protect those views, and see that
they are not defaced by ugly devel-
opments. Some towns have inter-
esting old houses, and they should
take care of those old homes which
suggest interesting past history.
Even if a town has none of these
special features, there is plenty of
chance to make it different from
other towns, and thus distinctive. A
spirit of improvement among the
people accomplishes that result. A
to promote gardening, a
general tendency to raise certain
kind of flowers, or plant certain
shrubs, has been the means by which
hundreds of towns have made them
selves distinctive and out of the or
binary. Any town can acquire this
if it will work for it, and
il brings rewards. Real estate be-
comes more valuable, desirable peo-
ple move into it, business becomes
more prosperous, and the commun-
ity becomes able to provide more ad-
vantages.
Milford chronicle., 1930-08-08

THE CITIZENS ATTITUDE

The attitude of many persons to-
ward their home town, might be ex-
pressed thus: 1--WE came here" they
seem to say to themselves, because
we found work or business here. We
would as soon move somewhere else
if we could make more money there.
We have no special interest in this
town." While these folks may be
good workers, yet they can't help
their home town go ahead.
Another class of people will say:
eve stay here not merely because
we earn our living here, but we have
made friends whom we love, and we
feel it is a mighty good place for a
home. It would take a big offer to
Dry us away from here" One fam
lily of that type will do as much for
a community as half a dozen of the
other. -..------
Milford chronicle., 1930-08-08

vast majority of people who never
enter their stores, or see their win
dew displays. They can not expect
the results that flow from modern
sales management, until they have
a consistent advertising plan for
constantly bringing their goods to
the notice of the whole public.
Milford chronicle., 1930-08-08
Ee9
NExpENSIVE TRAVELLING

The American people love to trav-
ell, but many of them waste money
in doing so. Many of them can't
stand the least discomfort, and they
blow in large sums staying at lavish
hotels, when some simpler place
would give them comfort. They can
not always find comfort anyway in
travelling, and if they demand every
thing precisely like what they have
at home, they would better not quit
the little old place in Milford.
There are plenty of comfortable
hotels, boarding houses, restaurants
and camps where people can get
home cooking, clean and quiet
rooms, for moderate price. If the
swell hotel in city asks too much,
they can drop in at some store or
bank and ask where comfortable ac-
ccmmodations can be had elsewhere.
Millions of Americans have learn
ed the art of inexpensive travelling,
and they create a great class of
places which give the essentials of
comfort without costly frills. 1t is
foolish thing to return from a va
cation with your money all spent.
SeS
MANY PEOPLE spend hundreds
OF dollars on travel trips to see
things no more interesting or beau
tiful than the landscape and activi-
ties of lower Delaware; especially
about Milford.
Milford chronicle., 1930-08-08

The American people take to
swimming, sailing, rowing, canoeing,
etc., like the traditional duck to wa
ter. The little ole swimmin' hole is
the favorite summer haunt of the
small boy, and his hair has that tell
tale wetness several times a day.
Thousands of towns, however, have
no water available for such sports.
Their young people never learn to
swim until they visit some summer
resort. Then they are often in con-
siderable peril while learning with
out any instructor. Also they go out
and attempt to sail boats and paddle
canoes on waters subject to sudden
and dangerous squalls.
The water is natures most fas-
cinating element, but it is a treach-
erous one. Every family should see
that it's youngsters have swimming
lessons, and the summer resorts
provide opportunity for. it almost
everywhere.
Milford chronicle., 1930-08-08
@e@
IN OUR TOWN

The good home town man OF Mil
ford while on vacation, not merely
passes out his dollars for his fun,
but he passes out some good words
for his home town which give it free
advertising.
Milford chronicle., 1930-08-08
MUST BE SALES MANAGEMENT

To market any product, a concern
needs a competent sales department,
which is pushing every day in the
year to maintain and increase its
sales. This applies especially to
farmers, and there are many retail
stores that have no such definite
plan for pushing and increasing
sales. Their only idea is to wait on
and try to please people when they
visit their places of business. They
have no plan for reaching out to the
Milford chronicle., 1930-08-08
HOME TOWN THOUGHTS

You look with contempt and dis
gust when you see dirt and disorder
in other towns. If then, you main
tain any dirt and disorder on your
home place, better clean it up, or
people will look unfavorably on
your place.
Milford chronicle., 1930-08-08

Considering all the people that
come to Milford to trade because of
it's superior stores, why do any of
our people leave these buying op-
portunities to go elsewhere?
Milford chronicle., 1930-08-08
LATE HOURS

A police officer in neighborlng
city remarked some years ago, that
when the policemen of his town met
people out much after midnight, they
were accustomed to question them'
and ask what their business was that
took them onto the streets at what
then seemed an unhOly hour.
Some years ago the so-called
"curfew" idea was tried out in many
cities, and bells rang or whistles
blew at eight or nine o'clock. Chill
dren were supposed to run home
Some towns keep up the plan, and
seem to think it is still useful.
Probably in many towns police Of
fcers would question boys seen out
on the streets late at night, and find
out if they belong to the gangs OF
young offenders who are committing
petty breaks and some of whom are
heading for lives of crime.
The common use of automobiles
had led to much night driving, and
a lot of folks are participating in
various diversions and returning at
very late hours. If the police stop
ped to question them, they would
have no time left for the crooks and
burglars. There is a large element
of the American people who lose
good deal of their sleep in the aver
age week. If they appear dull on
the Job or at school the next day, one
can guess that they failed to hit the
hay" until an hour once considered
quite unhealthy.
People who chase sporting life SO
hard prevent themselves from pur-
suing vigorously other ends that are
more desirable. The young man who
is out much late nights, is not good
prospect for success in his job. He
is likely. to turn out semi-failure, a
iaded and bored middle aged per-
son who has lost the zest of life and
has failed to win any prizes. 1T may
not be possible to round up the
children by any curfew, but parents
should help their young folks to see
that they must have their sleep OF
suffer.
Milford chronicle., 1930-08-08

If the lawyers do not expect to
secure verdicts from juries without
arguing their cases, how can the
business people expect to win YER
diets of approval from the public,
without stating their case through
advertising?
Milford chronicle., 1930-08-08
MODERN BUSINESS METHODS


The recently published biography
of John Wanamaker by Joseph Ap-
pei, tells how Mr.. Wanamaker when
a boy bought something in jewelry
store, and had it wrapped up. Then
he regretted his purchase and want
ed something else, but the jeweler
refused to make the change, holding
the boy should stick to his first bar
gain.
Mr.. Wanamaker is said to have
profted by his memory of this Incl
dent. He decided that he would do
things in a different way, and con-
form to peoples whims and desires,
and this principle helped him to his
great success. We can surely say
that business here in Milford is run
OH that principle, of doing every
thing possible to give people what
they want, and never try to force
them to buy things they don't want.
Milford chronicle., 1930-08-08
THE FAyORITE SPORTS

The three favorite outdoor games
seem to be baseball, tennis, and golf.
Any town that provides these fea-
lures is in an ample degree through
the summer going to make itself
very popular. 1t will draw in trade
from nearby towns, its people will
be happy without spending so much
money and burning so much gaso-
line to get away from home. These
sports will promote health and keep
some people out of mischief
Maintaining a regular ball team is
commonly involved in some diff
Guilty, owing to the frequent refusal
of lovers of the sport to patronize
the game unless the home team wins.
They should be sports enough to
back it up, so long as it makes an
honest try.
Lawn tennis could be provided
much more generously than it is.
Il is a superb game for young peo-
pie, full of thrills and action, per-
feet physical exercise. Young folks
who play tennis do not usually re-
ouire much doctoring. 1t costs lit
tie money to provide we'll built
courts, but if neighbors would club
together and build them on vacant
lots and back yards, lot of young
people would find a splendid outlet
for their activity.
Golf is played by as many people
as any sport in America, and every
town ought to have golf links.
While it is a game that costs good
deal of money when run in an elab-
crate way, it does not have to be con-
Quoted in that manner. A small vii
lage can have its small sized links
run in a simple way, and give all its
athletic minded people a splendid
exercise, for very much less money
than they will probably spend in
other ways if they do not have it.
Community life can not be consid-
cred complete unless a town has
park and playground where room
for these sports is provided. The
provision of these facilities for pub
lie recreation will eventually be
considered an essential feature OF
community life in Delaware.
Milford chronicle., 1930-08-08
SoS

THERE ARE PLENTY of poll
ticians shaking hands with the
farmers, but what is needed is more
old residents shaking hands with
newcomers and visitors, and making
them feel that our community is
friendly.
Milford chronicle., 1930-08-08
SoS
THE BOYS AND THE POLICE

AO - H4ND AAAA@
Gangs of boys in cities and towns
frequently look upon policemen as
force toward whom they have nat
ural antagonism. If they can do
something that the police are sup
posed to prevent, and get away with
it, they feel a certain pride, as if
they had outwitted hereditary en-
emy.
The policeman is the boys best
friend. His wise advice has held
back many youngster from doing
things that would have spoiled his
life. The suggestion was recently
made at a gathering of chief con-
stables, that crusade be started to
show the boys that the police are
their friends, men upon whom they
can rely for help and counsel. 1t is
good idea. When a boy gets that
point of view, it shows he is several
years ahead mentally of the young
sters who are childishly trying to
beat the police.
Milford chronicle., 1930-08-08

An uneventful environment means
mental stagnation.
Milford chronicle., 1930-08-08
STANDING BY YOUR FRIENDS

There is a certain demand for 10y
atty in the human mind that feels a
degree of surprise and regret when
it fails to find corresponding senti-
ments in other people. If you stand
by some person who is going through
difficulties, help him through his
troubles, you feel a certain bitterness
if he forgets all about your loyalty,
and in case you need consideration
at any time, if he fails to give it.
This is a principle that has an ap-
plication in community life in such
place as Milford. We have to stand
by each other, to back each other up,
in our various interests and enter
prises, or we shall fall behind as a
community.
Thus there seems to be a certain
lack of the loyalty that could be ex-
pected, when people fail to show
any sense of obligation to back up
the business enterprises of their
home town. We all owe much to the
people engaged in these enterprises.
The arrangements and employees of
our retail stores, for instance, are all
the time comforting benefits on the
community, by their unceasing and
untiring efforts to serve the people
effectively. They devote all they
have of energy, effort, intelligence,
and persistence, to the attempt to
provide our people with the finest
qualities of merchandise at reason
able and low prices.
When people ignore all that effort
and service, and run off elsewhere
to buy their supplies, it seems lack
ing in a home town loyalty that
could rightly be looked for. 1t is a
fine thing to feel such loyal feel
ing of attachment to our home town
interests, that we give our business
patronage to our home town business
men. They have earned it, by their
devotion to the service of the public,
and by their interest in all good
community projects here in Milford.
Milford chronicle., 1930-08-08

When you spend money at home,
YOU help create fund which works
through taxation and public spirit
to create institutions that benefit
you.
One way to lose money is to fail
to note the bargains offered in the
home town advertising.
Re@
THE KNOCKERS who claim their
home town is dead, are frequently
not enough alive themselves to at
tend any kind of improvement meet
ing.
Milford chronicle., 1930-08-08

Most of us don't know we're i
trouble until we are caught.
Milford chronicle., 1930-08-08
WATER SPORTS FINE BUT
LEARN TO SWIM

80