Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-05-19

life Of the community in more phases
than even news columns.
classified advertising Is important
to the well rounded newspaper in many
ways" Mr.. Wiley said. "It has o
definite circulation value. It is one Of
the valid reasons why reader may
buy O newspaper. Other forms of ar
nouncements may grow static, but want
advertising 1s always new and always
full Of surprises. The life story Of g
reader may be told through the CLASH
fed columns"
Mr.. Wiley said he favored che plan
of the association to change the desig-
nation Of classified advertising" to sun
displayed classified"
Following the luncheon the National
Conference on Training for Advertising
will meet about $3.50 o'clock In the Fair
fax room Of the willard. The confer
ence 10 being sponsored by the feder-
atoms bureau Of research and educa-
ton. Of which Nathaniel II. Barnes is
director. It's purpose is to bring about
pluyerE OF advertising personnel and
business school educators.
The participating organizations are
the American Association Of Adver-
Using Agencies, American Association Of
Collegiate Schools Of Business, ASsoci-
alton Of National Advertisers, Financial
Advertisers Association, National Asso-
citation OF Teachers Of Marketing and
Advertising. National Industrial Adver-
tisers' Association and Public Utilities
Advertising Association.
Benson 10 PRESIDE.
John Benson, president Of the Ameri-
can Association Of Advertising Agencies
and a director of the federation, will
preside. Among those who will take
part in the discussion are Hugh u. Ag-
new, chairman of the department of
marketing, New York University, sec
retary-treasurer, National Association
Of Teachers Of Marketing and Adver-
Using; Frank A. Black, publicity man
ager, william Filene's Sons Co.; A. T..
Bryson, vice president. Halsey-Stuart g.
Co. president Fina nsa Advertisers
president, General Foods Corporation:
Paul r. Chertngton, director Of research,
j. Walter Thompson Co.; Samuel A.
Harmed, Barton, Durstine 90 Osborn;
Joseph w. Hayes, director of research,
Crowell Publishing Co.; Fred A. Healy,
advertising director, the Curtis Pub
fishing Co.; Ralph z. Holman, dean,
Northwestern University School Of Com
merce, president American Association
OA NVllS&ldtc 6CIAOOIS u ouSulcSSs AL
fonso johnson, dean Advertising Insti-
tute Of Dallas; Edgar Kodak, vice presi-
dent and general sales manager Nc
Graw-Hill Publishing Co.; Bernard
Lichtenberg. vice president, Alexander
Hamilton Institute, president Associ-
alton of National Advertisers; Leverett
8. Lyon. Institute Of Economics, author
Of Education for Business: Carl N.
Schmalz, Graduate School Of Business
Administration, Harvard University;
Harold Stonier, educational director
American Institute Of Banking, and
James w. Young, past president. Ameri-
can Association of Advertising Agencies.
This evening the delegates and their
friends will be the guests Of the WASH
ington Advertising Club at perform
ance of the National Theater Players in
TT Pays to Advertise"
The visiting ad men and their wives
were taken for trip down the Poto-
mac yesterday on the steamer Charles
Manchester as guests Of the Washing
ton Advertising Club and the Mount
Vernon and Marshall Hall Steam
boat Co.