Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-12-14
Columbia Network Win Ben
eft by Activity of Con.
cert Bureaus.
PALEY SEES BUSINESS
IN RAPID DEVELOPMENT
Says Industry Will Continue 81
Benefit by Scientific
Research.
BY JOHN F. SINCLAIR.

Special Dispatch to The Star.
NEW YORK, December 13.-When
W. s. Paley, youthful president of the
Columbia Broadcasting Co. announced
Few days ago that seven Of the largest
concert bureaus in America had been
merged into the Columbia Concerts
Corporation and that this corporation
would be closely associated with the
Columbia Broadcasting Co., he sounded
a new note In American broadcasting.
For the Columbia system has grown In
the last few years into an international
radio network of rs stations, with
WABC in New York City as the key
Such Metropolitan Opera stars as
Jeritza. Ponselle. Argentina and Paul
Robson will be brought into the field
OF radio, and others like CALI Curci.
Lawrence Tibbett, Menuhin, and the
boy. violinist, Ricci will give the radio
Held new crop of stars.
Better Programs Planned.
In June of last year Mr.. Paley and
his associates, representing the Column
bia BroadcaSting Co. sold a half
interest in their institution to the Para
mount Publix Corporation and thus
joined hands with an outstanding lead
er in the amusement field. That COM
bination brought to the Columbia chain
many Of the stars Of the amusement
world.
Such a development is distinctly an
American achievement.
Il suppose that If had stayed in
private business, my interest in the Gull
tural developments of the country, as
shown in music and song, would never
have been anything unusual" said Mr.
Paley, In discussing his latest plans. "But
the great reception which the regular
Nationwide broadcasts of the New York
Philharmonic Symphony Orchestra has
received, led us to see that there was
great opportunity in merging these vari-
Gus companies in order to assure thu
ever-growing radio audiences better pro
grams and closer relation with the grea
artists of the world
This dark-complexioned man OF 81
whose climb to the heights of succe
stands out IN an age of successes, W
seated in his office on the twentic
floor Of his own building in New Yc
City. He discussed his business free
ana with evident confidence In the Fl
ture.
when I took Up this matter vii
the court managers throughout {.
country" he went on, 81 found q uui
response to the suggestion that we il
forces. A number of the stars have
peared before the microphone and hc
heen impressed by the great interest
the United States In good music q.
good singing. =.
Changes Are Rapid.
What about the future in the anu
ment and broadcasting fieldP" asked
The future-who knows? I wish
did. Inventions and discoveries in tn
Held are moving so rapidly that it's ju
one change after another. Yet scien
ttf1c research will continue to be oui
greatest friend. Mankind is ever chang
Ing. 1t Is the price we pay for prog
reSs-constant change. And that toe
IS why programs are constantly beinl
changed-for the better, I think"
This aff1liation' of concert managers
musical stars and the radio broadcast!
ers will result in a new impetus to cul-
tural entertainment by making avail
able to the vast radio public this diver
slf1ed recital and concert talent. It will
also make available, on the other hand.
to the artists themselves, wider audi
ence, both in person and over the air.
(Copyright, $780, By, the. North American
newspaper Alliance.)