Evening star., 1930-09-25

Another drastic experiment
taking place all over the country is
the elimination of price appeal in
advertising. Believing that wom-
en- are more interested in making
their own homes more desirable
places in which to live, pride in
the home will be stressed rather
than low prices, although Gov
ernment surveys show prices have
not been lower in the past IL
years. In an effort to elevate the
tone of the furniture's charm,
statesmen will forget to chirp
Cheap! Cheap!"
The massed effort will be toward
creation Of public opinion that an
attractive home, intelligently furnished
and equipped, brings jubilant and glori-
Gus satisfaction to the home maker.
Believing that prices have dropped to
rock bottom, A. P. Haake, Phi. D., man
aging director Of the National Associa-
| ton of Furniture Manufacturers, de-
| clareS: "Overdone sales have made the
public suspicious that they will go still
lower, whereas manufacturers prices
cannot go lower without smashing @
large percentage Of the industry. With
q stabilized market the public IL be-
ginning to buy"
Business will go on "as usual" during
the style show, but no pressure will be
brought to bear upon exposition Wis
itorS to purchase. No "high-pressure"
sales methods will be permitted or tol<
Grated, leaders Of the exposition an
| nounce.
Information Is Keynote.
Buyers and statesmen will be stationed
at the various exhibits to give technical
information on decoration, design and
construction. Educational, entertain
ing and amusing features will be found
in the various cooperating stores.
The local furniture and department
stores which are cooperating in the
national event are Dulin g. Martin Co.,
Connecticut avenue at L street; Golden
berg's. Seventh street at K; the Hecht
Co., F street at Seventh; James B..
Henderson, 1108 @ street; House g.
Hermann, Seventh street at I; Hub
Furniture Co., Seventh and D streets:
Lansburgh & Bros, 420 Seventh street.
Julius Lansburgh Furniture Co., 900 r
William E. Miller Furniture Co., Sew
enth and E streets southwest; w. B.
Moses g. Sons, Eleventh and F streets
National Furniture Co., Seventh and H
streets; p. j. Nee Co., Seventh and H
streets: Palais Royal, Eleventh and G
streets; D. s. Pool, Inc, 729 Eleventh
street; w. & j. Sloane, I'll Twelfth
street; Thompson Bros, 1920 Good
Hope road southeast, and Woodward a.
Lothrop. Tenth, Eleventh, and G
streets.
Advice Is Offered.
Consumers are invited to bring their
home furnishing problems to the experts
for solution. Room arrangements will
be worked out, color schemes decided
upon, and the Washington woman can
be assured of competent assistance
Sales forces have been given especial
training within the past few weeks
with view to being helpful In making
improvement in home settings through
slight changes in the present arrange
mentS.
Plans have been laid for the national
show for the past six months. Furni-
ture buyers from the city visited the
manufacturers exhibitions at Grand
Rapids, Chicago, jamestown, N. Y, and
High Point, N. c., in Midsummer to
choose suitable styles for the style
show as we'll as to pick out merchan-
disc for their regular stock. During
the past week carloads OF the new
styles have been received and will be
revealed for the first time tomorrow.