Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-03-11

Tell me. Mr.. Peak, what in your
opinion, from the view point OF the
psychologist and sales counselor,
are the most pressing needs of
Brownsville people TO aid them in
realizing for our city and Valley the
glorious future that should be ours"
TO do that in a few words is a
pretty big order. is it not?"
Perhaps so. but / am sure you
are equal TO the task"
Thus opened a talk between a
Herald scribe and Howard Peak,
nationally known psychologist. who
is making his presence felt IN
Brownsville with his course of
lectures on the New Psychology.
Brownsville needs TO awaken
first Of all to the realization that
this is the psychological moment
for her to act. The opportunity to
obatin her great objective at pres
ent, deep water with a channel and
turning basin at the doors of the
city, is hers tOday-if she but reach
es out with a positive determine
ton TO make 1t hers. / believe your
leading citizens realize this fully,
but they need and must have the
earnest and unflagging backing of
your entire citizenship to put w
this great task. Success now will
assure beyond question the great
est development OF Brownsville and
the entire Valley.
Your people must develop the
vital quality of making quick deci-
sions and. having decided wisely,
they must learn to act promptly,
backing up their decisions with
positive action.
They need TO reason from cause
to effect. Every man and woman
III this land OF opportunity should
become 2 salesman and learn the
art OF craftsmanship, SO that he OF
she may do mis- or her part in sell
ing the Valley and its untold pos
sibilitieS 10 the people OF America.
This should not be left entirely
to the press or TO the real estate
organizations. II should be a Job
in the accomplishment of which
your entire citizenship will take
part.
Your people must learn the civic
Importance and necessity OF loyalty
and the value and right method OF
cooperation as 1t applies to the
work of empire building. Let me
give you what I consider the very
finest definition Of loyalty ever ex-
pressed in our language:
Loyalty Is whole-hearted adher-
ence to an idea, an institution. a
person or a creed. 1t is love COM
bined with continuity OF purpose.
Again, loyalty may be defined as
faithful and hearty service in
friendship and love 70 a leader or a
cause-willing service, unremitting,
answering service.
Loyalty IS a direct result OF be-
ing enthusiastic. This shows that
we need TO develop enthusiasm.
which Is the divine current that
drives the motor OF the mind, in
order to arouse enthusiasm in 9TH
ers about what We have to sell.
Cooperation Is working with
ones superior or ones associates
those under ones direction with
a single eye 10 the common welfare.
Both loyalty and cooperation are
constructive qualities. Both arc OPP
posed 10 -unreasoning criticism. to
anaemic lack OF action and 10 pure
self interest-in other words 70
rocking the boat.
The main hindrances 10 person.
al cooperation are jealousy, selfish
ness. tradition, ignorance and pre-
JUDGE. Your people must learn 10
weed these negative qualities out
OF the garden Of their personality,
they wish to go forward with the
"As stated in The Herald's In
Our Valley column Sunday. the
people Of Brownsville and the VAL
ley must learn to think for them
and not let someone else do
their thinking for them.
Il assuredly agree with the fur
Their advice in the same column:
Read. Post yourselves on public
questions. They concern vitality your
welfare. and think OF the welfare
your neigkbor, too. Only by a
broad cooperation on the part OF
every man and woman in our Val
ley can We achieve the greatest
development possible"