Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-11-19
MIXERS LAUNCH
AIV|NGS CAMPAIGN
B. A. Would Show Public
aIue Of Building Up Large
Bank Accounts.

laI Dispatch 10 The star.
INV YORK, November I9.--Declar-
that In many cases 'unScrupulous
hods have been used to make saw
depositors dissatisfied with their
xfnR relations" and that numerous
Detitors are challenging the right
banks to the savings Of the Ameri-
PEOPLE," savings bankers have start
nationwide movement TO combat
efforts, 1t was made public here
N hy the American Bankers Associa-
savings bank division, which heads
movement. It was announced that
campaign would also aim to popular
avirlas accounts In banks along gen.
lines and that an extensive plan Tor
spaper advertising would be a lead
feature.
he object Is TO popularize the saw
account In banks and thereby offset
new deposits Withdrawals OF money
sh naturally will be needed in bust
as soon as conditions move toward
i1nal basis" the announcement says.
b savings account in many banks
been permitted TO grow as best 1t
M with q minimum OF attention.
paratively little attention has been
b to improving its position and max
1t more attractive.
An Educational Drive.
be divisions statement gives the ex-
ence of a leading savings banker,
became suspicious OF the effect
eh certain widespread campaigns
having on the minds of savings
hBitors and interviewed nearly five
bred of them, ito ind out whether
lot they were being Influenced by
nisinformation passed out to them"
8 quoted rs saying: Il found nine
of every ten interviewed had been
Influenced as TO be In a quandry
her they should continue to keep
savings In bank or invest them
where"
he division declares that "the solu-
for this condition Of uncertainty
u our banks to institute virile ma
wide campaign of education, using
rtising and publicity as channels
ugh which to reach the public" and
committee nov appeals to every
ker In the United States interested
he savings business to join hands
Import of a great campaign, designed
nIighten the people. If the banks
cooperate, the committee Is conf
that the savings account can be
atained in It's rightful and we'll
ed position as an investment for the
age saver"
continues: After careful study
research, the committee has
he'd the conclusion that since saw
depositors are being made dissatis-
with their savings accounts through
eading advertising, the best antidote
uch condition Is for the banks to
ne truth before the people through
publicity, sponsored by the banks
aselves. A carefully selected list Of
ness- building and goodwill me-
rs was approved by the committee.
Ind the slogan: There Is no sub
re for savings account in q bank,
campaign Of education has been
Heavy Advertising Planned.
Ne first feature of the plan consists
2 newspaper advertisements pre-
& by experts who have had years
perience in writing newspaper copy
produces good results" It Is stated.
. advertisements, for use by banks
leir local papers, have been divided
three sets Of 26 each, allowing for
Range OF copy every two weeks
lghout the year and also making
pasible to accommodate more than
bank In a community without du-
ton Of copy. -
be campaign also provides posters
placed in the participating banks,
Tor employe busineSs-getttng con-
new savings accounts for minors,
l1lstallment savings account, printed
r1al, monthly news bulletins and
talks, all under close supervision
committee appointed by A. @. Rob-
q, president Of the savings bank
Members Of Committee.
is committee Is as follows: w. r.
house, vice president Security
National Bank, Los Angeles, Calf
man; Clinton r. Berry, vice presi-
Union Guardian Trust Co. De-
Guy w. Cooke, assistant cashier
National Bank, Chicago; E. Her
Ernst, assistant treasurer Fordhan
ngS Bank, New York City; Alfred
hastings, treasurer Springfield In
lion for Savings, Springfield. Mas. :
Holdam, assistant vice president
National Bank, Chattanooga: r.
herman, vice president Bank of
RIGA N. T. s. A., San ~sancisco.
hnowlton, manager publicity de-
nent Union Trust Co., Cleveland:
Price, advertising manager Peo-
Pittsburgh Trust Co., Pittsburgh.
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