The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-01-29
Brisk SELLING
REPORTED AT
MOTOR SHOW
Crowds Are Buying Cars, Is
Statement of Statesmen
at Chicago Expo.
BY "SWEDE" SWANSON
Times Automobile Editor

CHICAGO. Jan. 2s.-It's "a buy
ing show"
Such was the word that went the
rounds today at the Chicago Ma
tional Automobile Exposition, which
this week Is holding the center Of
the stage at the Coliseum. And
along with the reports that the
taking Of orders is proceeding at q
brisk rate, there was elation over
the fact.
To the automobile men the sales
of cars at merry clip meant one
thing above all others, namely: quick
appreciation of the new 1880 models
by the motoring public. Nor is this
considered surprising, in view of the
remarkable improvements and re-
fnementS incorporated in automo-
biles within the last year.
The show brings forth wildly the
advancements made all along the
line, In the matter of style, colorings,
comfort. safety, performance and
accessories.
With a car for every LJrse, the
current offerings emphasize in strik-
ing manner that regardless of the
price class favored by the indi-
vidual purchaser. the automobile
dollar buys more than ever before
in history. Consequently, the squirt
in sales at the show is being expe-
rienL id among makers of the high
est as well as thte lowest priced cars.
Old Timers Meet
To no group of men here at the
show are the improvements this
year more interesting than the
members of the Five Hundred Club,
who are here for their annual get
together. Formerly known as the
Old Timers Club, the personnel of
this organization is made up of vet
Grams in the industry, men who have
watched the motor car in its evo-
luton from the early days of vibra-
ton. unreliability and crude appear
ance down TO the present, when
stream lined beauty is merged with
quietness, fiexibility, power, speed,
long life. comfort and safety.
Many of these old timers have
kept close watch on the. improve
ments from year to year. and they
are as one in stating that the new
models on view are marvels of me-
chanism and art.
Occupying the spotlight among
six-cylinder cars is the Hupmobile
model 8-the first six-cylinder Hup-
mobile built to sell in the 81 600
price class.
The Hupmobile six has the Hup-
mobile Midland (steel draulic) four
wheel brakes, pioneered by this COM
pany. They are of the one-Shoe in
ternal expanding self-energizing
type. A specially nodded asbestos
lining provides long brake life. There
is no squeak or chatter to these
brakes. All operating parts are
completely inclosed to exclude dirt,
grit and road splash.
De Soto Dealers
De Soto dealers from more than
thirtv-four states were assembled in
the goldroom of the Congress no.
tel for the De Soto dealer luncheon
today, according to statement by
L. ]. Peed. general sales manager
of the De Soto Motor Corporation.
An attendance of between 400 and
500 dealers was reported. More
than eight hundred distributors and
dealers were present at the ChryS-
Ter dealer luncheon today in the
goldroom Of the Congress hotel.
Addresses made by K. t. Keller,
vice-preSident and general manager
of Chrysler Motors, and j. w. Fra
z1er. general sales manager of the
Chrysler Sales Corporation.
Colonel Edgar S. Gorrell, preSi-
dent of Stutz, was expected to ar
rive today to augment the Stutz
force on the firing line here. Bert
Dingley, vice-president, and c. Al
fred Campbell sales development
manager, are in charge at Stutz
headquarters.
Customs models of the Stutz and
Blackhawk are attracting attention
at the Coliseum auto show and with
a special showing at the Stutz Chi
caoO branch