Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-10-14
CELEBRATE STORES
10TH ANNIVERSARY
AID Club Members Give
Luncheon in Compliment
to Lansburgh & Bro.

The SEVENTEEN anniversary of the
founding of the Arm of Lansburgh g.
Bro. was celebrated today by a tes-
timonial luncheon of the Advertising
Club OF Washington, held in the audi
torium of the National Press Club, with
members of the Board of District Com
missioners. heads of trade and civic
cations Of the National Capital in at
tendance.
DR.. Abram Simon, rabbi of the Wash
ington Hebrew Congregation, was guest
speaker for the occasion. His talk was
in the nature of a review of the history
OF the Lansburgh firm since it was
founded in 1860 by Gustave and Max
Lansburgh.
my interest in this celebration is
personal and unique" DR.. Simon said,
and IL harks back to three years be-
fore the firm of Lansburgh & Bro. was
organized. The father of the Lans-
burgh sons was Rev. s. M. Lansburgh,
who. having brought his family from
HamburgS Germany, to Baltimore, was
chosen as the first rabbi of the Wash
ington Hebrew congregation in 1857.
It is quite encouraging to members of
my profession to know that the pro-
fCLOld1 . cOAIo 1ldNS UldO6 SOOQ
in their chosen department of life.
Firms Progress Outlined.
1.-THE firm of Lansburgh g. Bro, con-
sisting originally Of Gustave and Max,
called itself the fancy goods agency
at 322 G street, above the Bank Of
Washington. BY the year 1866, the
brothers were operating two stores. One
was called the Metropolitan Dry Goods
Store The nfhor ro1lad ha Po1fi-
more Bargain Store"
Though these pretentious names
were used for a few years, every adver-
tisement still carried the name of the
firm as Lansburgh g. Bro. The monde
script names of the stores were then
abandoned, the upper Seventh street
store sold. the lower Seventh street
store gave greater promise of success,
brother Max gave way to brother James
and by 1870 the firm began its phe-
nomenal and progressive expansion.
DR.. Simon stressed the value of Silent
craftsmanship" as a secret of consistent
growth in business. He brought out
principally the points of integrity, win
dow display, newspaper advertising and
service.
Club President Occupies Chair.
James w. S. Harley, president of the
Advertising Club, presided at the lunch
con meeting. A chronicle of the per-
sonalities that have comprised the
house of Lansburgh was presented by
Charles j. Columbus, managing director
of the Advertising Club: The entire
proceedings were broadcast by Station
WMAL, commencing at l O'Clock.
The Lansburgh firm was represented
by Sol Lansburgh, president, and Mrs.
Lansburgh; Charles Goldsmith, vice
president, and Mrs Goldsmith; Miss
Aileen Lansburgh, Mr.. Adolph Weyl,
treasurer, and Mrs. Weyl; Mr.. Mark
Lansburgh, secretary, and Mrs. Lans-
burgh; Mr.. Ralph Goldsmith, general
merchandise manager; Mr.. Howard w.
Berry director Of sales and advertising;
Lansburgh. Mr.. r. B. H. Lyon, Mr.. and
Mrs. Sam Schwartz, Mr.. and Mrs. Leon
ard Weinberg and Mr.. and Mrs. c.
Merwin
Other guests included:
Dr. L. H. Reichelderfer, president of
the Board of District Commissioners;
Mr.. Herbert l.. Crosby, District Com
missioner; Maj. John c.. Gotwals, Dis
trict Commissioner; Maj. John G. Got
walls, District Commissioner; DR.. Abram
Simon, honor guest speaker, and Mrs. ST.
mon; Mr.. George Pitt, president of the
Board of Trade; Mr.. Charles w. Darr,
president of the Chamber of Commerce;
DR.. George Havenner, president of the
Federation of Citizens Associations; Mr..
George O. Watson, president of the
Washington Stock Exchange: Mai.
Henry G.. Pratt, major and superinten-
dent of the Police Department; Chief
Engineer George S. Watson, District of
Columbia Fire Department; Mr.. C. ].
Gockeler, secretary Washington Stock
Exchange; Mr.. Harold r. Young, Wash
ington secretary National Retail Dry
Goods Association; Mr.. Louis Rothchild,
director Better Business Bureau; Mr..
j. B. Edmonds, president the Kiwanis
Club of Washington.