The Carbon County news. [volume] (Red Lodge, Mont.) 1924-1931, 1930-11-13
CHEVROLET PRE-
SENTS 1881 MODEL

priced substantially below current
levels, went On display last Sat,
urday throughout the nation.
| Heralded as "The Great Amer.
lean Value" the new car boasts g
two-inch increase in wheelbase, lar
ger and roomier bodies by Fisher
with mohair or broadcloth as OPP
tional trimming, and scores of re-
finements in appearance and per-
Torrance despite the new prices
which bring the level for the 1881
car to far lower figure than any
Chevrolet, -four or six, has ever
sold.
Dealers throughout the United
States put the new models on ex-
hibition Saturday morning for the
first time, nearly two months in
advance of the customary date for
the showing of the annual new car.
This move in advancing the annou-
ncement date, it was felt by Chev-
rolet officials, would render a dis
tinct contribution to the cause of
general business revival by insur-
ing extraordinary activity during
two normally dull business months
for the 100000 people throughout
United States who depend direct
ly upon Chevrolet for their liveIi-
| hood.
The nineteen domestic produc-
ton plants of the Chevrolet organ
ization are now in full swing on
the new models, according to w. S.
Knudsen, president, and shipments
are going out to dealers to assure
Immediate delivery of all models.
Fundamentally the new model
embodies the same basic features
which, since the introduction of the
Chevrolet Six, enabled it to achieve
a popularity exceeding Chevrolet's
! former four cylinder model and
four times as great as any other
six cylinder car. However, scores
of improvements and refinements
have been made this year-every
change designed to increase the
smartness, performance, saftey or
durability of this latest General
Motors model.
Among the improvements are a
fully insulated front compartment,
easier steering, more durable clu-
tch, and quieter transmission, and
liberal use of rustless chromium
plate on exposed bright parts.
Four Lovejoy hydraulic shock alb
sorbers, and fully enclosed, wealth
erproof four wheel brakes contin-
ne as standard equipment.
In the line of nine body types
are three open models-the road
ster, phaeton and sport roadster,
and six closed models-the coach,
sedan, special sedan, the three-win-
dow coupe, the five-window coupe,
and the sport coupe.
All sport models come equipped
with new and popular chrome
plated radiator grille. All models
have smart new wire wheels, with
Ats by 10 tires, as standard equip
ment. Hubs are very large, of the
concealed bolt type, with hub caps
of cleaning chromium plate set off
by a black ring circling the Chew
rolet emblem in the center. Wheel
finishes harmonic with the wide
variety of body combinations.
Head lamps and tail lamp are
full chrome plated in the new
car. Chrome plated parking lamps
attached to the cowl are standard
equipment with all sport models,
and the special sedan has front
tenders with wells for the two
spare wheels. The models are equ-
ipped with one extra wheel to carry
the spare in the rear.
Safety factors stressed in the
new car include frame increased
fifty per cent in torsional strength,
continuance of the gasoline tank
in the rear away from the heat of
the engine, and the inclusion of a
flame arrester in the air cleaner.
The two4inch increase in the
wheelbase has been utilized throu-
ghout the line to increase the ROOM
mess and comfort of the new bod
les. Smart new Duco color com
binations, the addition of decor
alive body features and head-on
extensively changed |
from the 1890 car combine to make
the 1881 model decidedly finer in
TIM any of it's pred
The radiator has large cooling /,
capacity this year, and is improv-
ed in both efficiency and looks.
A new treatment of the shell ma
kes it appear much higher and the
sides appear to have more curv-
allure. At the bottom of the shell
is a black enameled beaded panel
surrounding the starting crank hole
which enters through the radiator
instead of the splash pan as form
erly.
A chrome-plate tie-bar arches
from fender to fender across the
front Of the radiator, and holds in
position the parabolic chrome-plat-
ed head lamps, as well as the new
and popular high-frequency vibra-
.nr horn which is mounted this