Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-03-02
DAYTON NAMES
TIRE DEALERS
Independent Distribution
Announced for Each
Texas City

John A. Macmillan. president and
general manager OF the Dayton
Rubber Mfg. Company. Dayton,
Ohio, has Just announced that his
famous products. Dayton Thoro-
bred Tires and Tubes, viii be dis
tributed In the future In the state
Of Texas On an entirely different
basis than heretofore. During the
past ten years the Dayton Rubber
Mfg. Company has distributed its
product through q single jobber who
controlled distribution v the en-
tire state.
Starting Immediately, Dayton
Thorobred Tires and Tubes will be
made available in every city in
Texas through one independent tire
dealer in each city, as will be ex-
planned in a full page announce
ment by the Dayton company which
is to appear In tomorrow's edition
Of this paper. local distributor is
j. T. Pipkin Of Hicks Rubber COM
pany Of Brownsville, Inc.
Dayton officials now in Texas
and whose time will be available
to Interested independent tire deal
ers. are Lynn Harvey. sales man
ager, Harry Corbett, divisional sales
manager and Harry Mooradin, fac
tory superintendent Of the Dayton
plant. All these men are widely
known in Texas, especially Mr.
Corbett who has had direct and
indirect contact with the tire deal
ers OF Texas for the past IL years.
The Dayton Thorobred Tire. man.
ufactured exclusively by the Day.
ton Rubber Mfg. Company Of Day.
ton, Ohio, was the first white side
wall tire OF its character to be sold
In Texas. Dayton pioneered. as 1t
were, the white sidewall IN Texas.
II was first introduced to the
motorists OF Texas some ten years
ago and since that time Texas
motorists have used more than a
million Dayton Thorobred Tires
and Tubes. Dayton quality symbol
tied by the white sidewall has made
the Dayton tire famous.
In an interview with Mr.. Harvey
he explained why the Dayton Rub
Der Mfg. Company has adopted its
new merchandising program. The
greatly increased demand for the
Dayton Thorobred Tire has macs
It necessary for the company TO
make the tire easter 70 get to al
points Of Texas. The Dayton Com
pany feels that 1t can do a better
merchandising and distribution job
by handling the product directly
through the independent tire mer-
chant and in SO doing give the
independent tire merchant the kind
Of proposition which will enable
him to make money while at the
same time giving his customers re-
markable values in both quality OF
product and IN price. The Dayton
Rubber Mfg. Company was the first
in the rubber industry to distribute
It's tires on a Cost Plus basis and
inasmuch as a full year has o
passed since the adoption Of the
plan, It has proved beyond doubt
that the saving In the cost Of
merchandising and distribution Is
remarkably increased, and that the
public thus benefits by reason OF
the generally lower prices on first
class merchandise.
The fame Of the Dayton Thoro-
bredyTIre Is by no e confined
10 the state Of Texas although the
popularity IN this state Is second
TO its popularity In no other state
in the union. The Dayton company
was the first in existence to develop
and come forth with a tire built
for low air pressure and this was
known as the Dayton Thorobred
Pioneer Low Air Pressure Tire
which was first announced In a
two-page spread in the Saturday
Evening Post early In 1928. The
Dayton Thorobred Tire has been
on the market for more than two
years at the time Of the announce
ment, and more than two years OF
experiments, tests, etc, preceded its
actual production. Mr.. Harvey ex-
plains that the reason Dayton did
not announce its low air pressure
tire prior to 1923 was because the
company wanted TO prove beyond
all doubt and by actual road tests
that every claim made for its pro-
duct was absolutely valid. Even so.
the Dayton announcement preceded
that OF any other rubber company
In the industry.
Independent tire dealers who r
able to secure the new Dayton
franchise will be served direct out
OF the Dayton factory warehouse
located at 1920 Griffin St, Dallas.
Texas, and which now contains a
complete and fresh new stock OF
Dayton passenger a and truck
tires and red antimony heat-re-
sisting tubes. Mr.. Harvey says that
the Dayton Company will carry a
stock Of at least $50. 900 worth OF
Dayton Tires and Tubes at Dallas
in order TO give the Dayton dealer
perfect service on shipments.