Plentywood herald. [volume] (Plentywood, Mont.) 1908-current, 1930-11-27

wood were rcviled for advertising their
wares over KICK at Wolf Point, claiming
that not one dollar of this money would re-
vert to Plentywood again.
The Wolf Point radio station is owned
by the Westland Oil company, and it costs
considerable to keep it going during these
days, and they sent a solicitor here to pick
up a little business to boost P~lentywood and
help the station carry on" What business
is it of the Producers News or The Plenty
wood Herald or any other newspaper where
the business people advertise, as long as the
advertising reaches the publicp What right
has the Producers News to kick about it?
Our business people advertise in our local
to say where the merchants spends the mon
ey or in what form it is spent for adver-
Using. 1t is their money and they can do
with it what they choose.
For years past the Westland Oil Com
pany has been one of P~lentywood's best
friends. Whenever the Commercial club
wanted money; whenever one of the chur-
ches need a little lift; the hospital or the
red cross or some other charitable organiza-
ton needed help, no one was more liberal
than the Westland Oil Company. It'll 9 a
home institution, owned by former and
many present residents of Sheridan County
and northeastern Montana, and in putting up
the radio station at Wolf Point they are rem
dering a much needed service in northeast
ern Montana, and we consider it a boost to
have our business people return some of
tho FoVyoro of Tho vook kVy rrx,r~ %boro 49,
advertising. We receive our usual quota of
business and the merchants of Plentywood
tell us their volume of business has increas-
ed.
Furthermore, the alleged news medium
went on to say that not one cent of adver-
Using paid to the KICK station would ev-
er come back to Plentywood. Let us see
about this! For years past the Westland Oil
Company has been consistent and persist
ent advertisers in the Producers News in
Sheridan County. For every dollar they
have spent with The Plentywood Herald
they have easily spent $40.0 90 with the Pro-
ducers News. In return what does the West
land Company receiver Insults. For the
many hundreds of dollars poured into the
Golfers of that ~disreputable news organ,
some of the money has been set aside to
purchase poison to be given to the advertis-
ers in the shape of destructive propaganda.
Whether we receive another dollar in adver-
Using from the Westland Oil Company or
not we still stand s~quarely back of them and
believe that they are not entitled to having
their radio broadcasting station knocked.
Nor do we believe in knocking our other
home institutions. We believe in live and
let live, and would never have mentioned
the name of the Producers News again if
they had behaved themselves.
Referring to the lower cost of living,
what has the Producers News done towards
lowering costs2 OF the l29 weekly news
papers in this state, there are only six other
papers that charge as high a rate for local
advertising as the Producers News. The cir
culation OF many papers in this state is twice
that of the P. N. while the advertising rates
are far lower. Again, the alleged news me-
dunn about which we are writing, charge
more for their subscriptions than most pa
pers in the state. Have they lowered their
rates1 Not a drop. The Herald has as
large or a larger circulation than any other
paper in this county, but our advertising
rates are Is per cent lower than that of the
Producers News and our subscription rate
is 50 per cent lower.
There are other reasons why our bus
mess is increasing instead of decreasing. We
believe in boosting every industry in the
county. We believe that a smile gets fur
ther than a trown; we want to advertise to
the world that Sheridan county is a good
place in which to live; we want our readers
to know hat our stores and our banks are
all in good condition. We know these
things to be true; we know that nothing done