Imperial Valley press., 1930-01-01
MUCH BUILDING
TO BE EXPECTED
in COMING YEAR
Activity Of 1929 Pre-
sages Greater Effort In
Next IL Months
BY w. w. WHEATLY

By w. w. WHEATLY
Secretary Building Service Bureau
Reports from all sections of the
country, quoting men prominent in
every branch of construction actiI.
lty-from real estate developers to
foremost building experts-establish
the fact that the entire building in
dnstry looks forward to 1880 with
every confidence of a greatly in.
creased volume Of construction work
of all kinds.
The establishment of lower call
money rates, the easing of credit
conditions and the greater available
ity Of mortgage funds throughout
The country, are plain Indications OF
the turning Of national attention
from wildcat speculative profits to
the more normal, and safer forms
of income-producing business. AS
zeal estate and its improvements are
basic factors in the creation or
wealth, the building industry, which
is major part of this productivity,
is very certain to be extremely ac-
tive this coming year.
With these favorable indications
of increased building activity
throughout the country it is easy
70 predict busy building year in
El Centre and the entire Imperial
valley in 1890.
There is no surer method by which
to gauge the prosperity of any COM
munity than to note its progress
III building. When building stops,
business in all branches stops, and
The community begins its decline. 1t
is the same with cities as with
is no standing still.
We either progress as individuals or
communities, or we slip back, and
our place is taken by someone more
alive to the times, or by city filled
With active, boosting, progressive
builders-mcn and women filled
with the desire to see their COM
grow, and ready to devote
the time, thought and energy to fos-
ter this growth.
Old Spirit Here
The spirit which brought the In
perial valley into commercial exis-
tence; the spirit which visioned ir-
rigated acres and prosperous, con
tented home makers living in this
fruitful garden spot, where once was
only sagebrush and silt, is still ac-
tive in FL Centre and throughout the
entire Imperial valley. 1t is this
spirit augmented by the enthusiasm.
the willingness to work and the
hearty cooperation of the newer ar
rivals in FL Centro that is making
this city an outstanding example o.
progressiveness, activity and civic
success.
1t would be difficult to find a
city in this entire country where
business men, professional men and
every one of its citizens, men and
women, are more willing to join
forces and pull together for the good
of the whole community than in
Ell Centre. And this is the real civic
spirit. 1t is this spirit that builds
cities, because it builds men and
women.
We have just completed most
successful year from every stand
joint. Agriculture has produced good
returns; merchants have enjoyed
good business; labor has earned good
wages, and much of this prosperity
is already evidenced in new indus
trial, business and residential build
ings either completed during the
past year or still under construction.
The new structures are well known
TO all of us, and we have but to
the new buildings we see
daily to ralize how great has been
The activity in building over the
past - months.
But what has been done only pro-
,ides added momentum for the
things yet to be. We expect nothing
in the way of building "bcom"
next year-we hope nothing of that
nature comes-but with the assur-
,nce of all things necessary to make
this Imperial valley the most pros
porous agricultural section in the
west, we can look forward with
confidence to much substantial, con-
struction during 1880.