Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-05-18
SUMMER RADIO
OF HIGH CALDER
Major Stations viii Not Per-
nit Any LetdoWn in Quail
ity of Programs.
BY MARTIN CODEL.

Broadcasting enters the Summer dol
drums with assurances that the chain
and the major stations throughout the
country will not permit any let-down
In the quality of their programs.
In fact, the radio impresarios insist
that broadcasting no longer knows
any seasonal variations, although the
fact remains that the radio audience
becomes smaller during the Summer
months while static becomes more
acute, especially for distant reception.
The radio audience will be retained to
some extent by the increasing use Of
loud speaker systems at picnic and
camping grounds and the growth In
the number Of automobile radios.
Leading Stars Continue.
Summer vacations will take some
radio artists away from the studios,
but such leading stars as Amos n Andy
and Rudy Vallee will continue on the
air at their usual hours. Will Rogers
contract holds for at least two months
more and Columbia now has Chic Sale
signed for series Of broadcasts. Few,
If any, of the sponsors drop or curtail
their programs during the Summer
months, although the Atwater Kent
hour Is annually cut from one hour to
one-half for the Summer period.
Emphasis is laid on the lighter types
of programs during the Summer
months. There will be plenty of dance
music for the stay-at-homes and the
Summer vacationists. Politics will COM
mand many hours of radio time, for
the campaigns for seats in Congress and
for State and local Offices have already
gotten under way and radio will be
employed until the elections In No
vember. The big news events will be
covered by the chain announcers az
usual. This aspect Of network broad
casting has become institutionalised
with the appointment Of special news
editors" by the chains for the handling
OF current news broadcasts.
Plan International Exchanges.
William s. Paley, president Of the
Columbia Broadcasting System, plans to
go to Europe this Summer and will
enter into negotiations with European
broadcasttng systems for more inter-
national exchanges of programs. M. H.
AyleSworth, president of the National
Broadcasting Co., who visited Europe
for the same purpose last year, will re-
main at his desk all this Summer.
Now that the National Broadcasting
Co. Is 100 per cent subsidiary of the.
Radio Corporation of America, Signifl-
canoe may attach to the proposed Euro
pean visit In July Of David Sarnoff,
president Of the r. G. A.
The r. c. A. is negotiating for the
acquisition of Columbia Gramaphone,
Ltd, British concern. If these nego-
tiations are carried out, another big
amusement unit may be added to the
family fold" Just as the National
BroadcaSting Co. benefited in acquiring
rights to many stars by the merger Of
the Victor Talking Machine Co. with
the r. G. A. last year, so the Columbia
Gramophone deal may bring additional
broadcaSting and recording artists under
its wings.
Columbia Gramophone Is In no way
related to the Columbia Broadcasting
System. Rumors Of q merger of the
two big chains are unfounded. They
are vigorous competitors, and there is
every indication that they will con-
tinue so.