The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1930-06-25


Fairness In Business
"HE idea of using any method to make sale of
product, regardless of the ethics involved, is
which seems to have come into use more
during recent years. when competition in all lines of
business has been keener than before in the his
tory of our marketing system.
There has been one, and there now is another,
outstanding example of what, in opinion constit
utes most unethical practice in the selling of mer
chandise, developed during the past two or. three
years.
One of these examples was a well known cigarette
which advertised to reach for blank instead
of sweet" thereby causing much and loss of
business among the manufacturers of the Sweets"
Public sentiment and business pressure induced this
company to later change its tactics and the advertise
ments read "reach for blank instead" This ad-
vertising originally written was not much
boost for the product sponsoring the advertising
it direct blow at another industry and product
entirely foreign to cigarettes the idea being of
to reduce the sale of in order that there might
be more money to be spent for cigarettes and more
cigarettes smoked per individual =
The other outstanding example of this unethcal
practice which have in mind, is the advertising of
cigar company which suggests that all cigars are
rolled in spit except this particular brand. The ad-
vertisng is repulsve in itself that it is doubtful if
much good has been accomplished by the money so
spent.
These examples show the extent to which we
sometimes go to sell the product concerned. Usually
such advertising has "kck back" for the advertiser
The American people demand fair play is most of their
dealings, and such practices hardly be called that
A good rule to follow is to make your own pro-
duct good enough you sell it its merits
without having to knock the other fellows merchan
disc. The who follows this rule will come out
ahead in the long run.-Eldora (Ia) Herald.
Helen Keller sos
~ NE of the most remarkable women in the world
is Miss Helen Keller, who will be fifty years old
this month Her claim to fame rests upon her
astounding accomplishments in the face of the most
crushing aflction with which human being could be
handicapped.
Born in Tuscumbia, Ala, June q, 1890 the
daughter of country editor attack of brain fever
at the of nineteen months left her entirely deaf
dumb and blind, and apparently hopeless idiot
BY the time she was eight years old her father
was able to arrange for expert for the child and
Miss Anne Sullivan of Boston entrusted with her
education. The ingenious methods and infinite patti
employed by her teacher can not be described in
this brief sketch, but suffice it to say that in 1904
Miss Keller graduated from Radcliffe College with
an A. B. degree.
Helen Keller never regained her lost faculties,
except that of speech to limited extent yet she an
author of note original thinker of distinction and
humanitarian who is making valuable contribu-
ton to the welfare of those who suffer from infirm
ties similar to her own She is engaged in rais-
ing endowment fund of two million dollars for the
American Foundation for the Blind.
In order to appreciate Miss Keller's amazing ac-
complishments it is only necessary to consider that
while education is readily possible for those who
blind but retain speech and hearing; for those who
are deaf and dumb but have their sight, to be deprv-
ed of all three faculties would ordinarily mean utter
hopelessness.
Thanks to marvellous brain, developed by the
skill and patience of devoted teacher Helen Keller
is today one of the outstanding of her genera
ton.
"Now is the time for all good men to come
to the aid of their party read line after line
in the old penmanship copybook.
The sentiment is that Senator Thos Schall
would doubtless like to create at this time There are
many Republicans, however, who just can't stand for
the type of that the Senator has shown himself
to be and these individuals will 60 the polls in Nov
ember and cast their ballot for the Democratic
inee Einar Hoidale not because they will love Einar
the more, but that they love Scha the less. Party
labels mean but little, anyway, has been demon
strated by Senator Shipstead whom so many Repub-
icans and Democrats feared before he went to Wash
ington.
A popular composer is one who can make judi
cious selection Of fragments from old tunes -