Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-10-12

Through the addition of course in
marketing, National University this
| week is establishing in its School OF
/ Economics and Government a depart
| ment of business administration, In
which the degree of bachelor of arts
! in business administration will be Of
fered
The broadening of the already COM
prehensive curriculum of the Economies
and Government School carries with 1t
also an addition to the faculty, accord
ing to the formal announcement OF the
university's latest expansive step by
Bernard Mayo. acting dean of the
school.
The marketing course for f1rst-year
students will embrace salesmanship
and salesmanagership, while in the sec
ond year 1t will include advertising
principles. The course will be presented,
under tentative plans, three evenings
a week, and the degree of bachelor OF
arts in business administration will be
granted to students completing 100
term hours. This total requirement, as
set up by the university, includes a
total of 80 hours of study in English,
natural sciences. psychology. principles
of economics, history, 18 hours of politi-
cal science, accounting and basic
courses The remaining 80 hours is
required in the specialized courses,
among which are business organization,
business finance, corporation finance,
statistics, investments, stock exchange
movement, Federal Reserve System, mar
keting business correspondence. con-
tracts, real and personal property, pub
lie utilities, interstate commerce, Federal
Trade Commission. corporations, money
and banking. banking principles and
practice. insurance, public finance,
trusts and monopolies and business
forecasting The curriculum already
embrace all of these subjects, with the
sole exception of marketing.
Dopp Added.
Lloyd H. Dopp, educational adviser
of the Alexander Hamilton Institute,
has been added to the faculty of the
School of Economics and Government,
to administer the new marketing
course. Mr., Dopp, who holds the de-
gree of bachelor of laws from National
University. plans to augment his own
lectures with talks by men prominent
in the various phases of craftsmanship
and advertising. These outside speakers
will be scheduled for one lecture a
week, probably, and will incorporate
practical knowledge with the custo-
mary theory of the class room.
In his instruction. Mr.. Dopp will use
leading texts on the various subjects,
including that of Prof. Starch of the
Harvard School of Business Admini-
stration Mr.. Dopp brings to his new
position on Nationals faculty training
obtained at the University of Texas
and at the University of Missouri,
where he studied in the School of
Journalism. He is a member of the
Texas bar
Registrations for the new courses
already are being received and new
students will continue to be received
during the. coming week
National University's School of Eco
Monies and Government was founded
in 1928. Since that time it. rolls. while
still small in comparison with the g.
year-old Law School, have showed steady
growth. In creating the new depart
meEt and offering the new business
administration degree, Dr.. Charles F.
Carusi, chancellor of the university and
president of the District of Columbia
Board of Education, followed the prin-
ciple he established with the school,
of providing university grade training
to adult students in the fields for
which demand Is shown in Washing
ton.