Richmond planet. [volume] (Richmond, Va.) 1883-1938, 1930-12-27
So. Aid Insurance Co.
Continues improvements

The Southern Aid Society of Viz
ginia, Inc, is closing its thirty-elghfn
year of continuous operation and
service to it's policyholders and race
people in general. 1t is the races
Oldest existing insurance company,
and in addition to discharging the
above obligations, has been potent
factor in training thousands of young
race men and women in the technique
OF the insurance business and insur-
ance practices. In fact, many OF the
promoters and officers of other race
companies received their first train
ing and experience with this pioneer
company. That by itself is a worthy
accomplishment, but it is only one
OF the many uplifting things which
the Southern Aid Society of Virginia,
Inc, has done for others during its
career.
The officers of this Company take
special pride in the fact that its ad-
vent in the business activities of the
race, changed their economic status
from one of abject want and depen-
dence in times of Sickness, Accident
and Death, by making it possible for
even the poorer, as we'll as the more
fortunate among the race, through
the use of its policies, to provide III
dependent means for having medical
attention of their own choice, as well
as means to carry on their other
household responsibilities. The ele-
walton in the economic scale of a de-
pendent people is possibly the races
greatest contribution to Americas
advancement, and therefore the Of
fcers Of this pioneer insurance COM
pany and those of other race insur-
ance companies and associations, de-
serve the gratitude and liberal pat
ronage of all race citizens.
But the Southern Aid Society of
irginia, Inc, is not content to rest
on its past record or achievements.
It is venerable only in years, and
not in spirit or efforts. Even in the
midst of the great depression which
has fallen heaviest on race people, it
has made steady progress and is now
inaugurating new plans and improve
ments.
For instance, during this year Of
lessened business, it has paid out in
claims larger pro rata of the Pre-
MUM Income than in any previous
jear. That means this Company pur-
rsues liberal policy toward its pol
leicyholders, when conditions would
3 Justify it to be very exacting and
even technical in carrying out its
contracts. In addition, it broadened
its insurance service by adding all
modern forms of Industrial Life Pol
icies to it's Superior Weekly Health
ones. Also, finding that building
costs had dropped to lower point
than in the past decade, it took adj
vantage of this favorable condition
to build it's new Home Office, for
which there has been long-standing
need, in order to provide adequate
and suitable quarters for the person
mel of the various departments Of the
| Home Office and to protect the val
liable records, securities and equip
ment of the Company against fire and
other hazards. Thus by midsummer,
here will be blazing forth on the
Northwest corner of Third and Clay
Streets, Richmond, Va, monument
of utility and beauty, dedicated not
only to the elevation of the race, but
N emblem of what can be accom-
plished when only a few thousand of
he races millions will entrust even
'alr small or spending change into
the hands of competent and trust
worthy race leaders.
The Southern Aid Society of Viz
ginia, Inc, is, therefore, a benefactor
to the race not only by providing lib
eral protection at low cost to it's pol
Icyholders, but also by giving digni-
ned employment to young race men
and women and making it possible,
through the erection of the above,
mentioned building, for other race
enterprises and professionals to have
decent and modern quarters in which
70 conduct their businesses and pro