The Sauk Centre herald., 1930-09-18
WHY A CIRCULATION CAMPAIGN? ?

FrSC, WnaC is IL you Duy Wueu you pay
for newspaper?
You buy information concerning your
friends at home and away from home. You
buy the record of publis happenings in your
town and district, so that you are kept in
touch with town and country records. You
buy information regarding the progress of
the community and surrounding territory, so
that you are keeping posted on the prosper
ity of your section. You learn in the ad-
vertising columns what is for sale and at
what price. The newspaper is the distrlbut-
ing agent far and near for the industries and
the enterprises of the community when you
help boost for your home town and home pa
per.
In short you are buying progress, pros
perity and population for your town and sur
rounding country when you subscribe for
The Sauk Centre Herald.
Now, circulation is the life of any paper,
just as the blood is the life of the body. There
can be no substitute. The influence and the
power for good of a paper is absolutely
bounded by it's circulation The problem of
getting and keeping circulation is one Of the
most perpleXing in the newspaper business.
Large forces of trained men are employed by
city dailies to keep the list built up to dimen-
sions demanded and expected by advertisers.
'Why should 1 subscribe for a paper just
to help some candidate win price," is a
question that has recently been asked.
In the first place every resident of town
or city should be a paid-in-advance subscriber
of their town paper. If they were, the prob
lem would be solved 1t would require no cir
culation campaign or expert canvassers or
premiums, or any other method used by
newspapers to secure subscriptions.
But because a considerable number are
not subscribers, extra efforts have to be put
forth. The need for such campaign in
Sauk Centre has been made apparent since
the beginning of the one on The Sank Centre
Herald. A big percentage of the names being
brought in by the workers are new. AL
though the campaign has only been in pro-
gress one week, already subscriptions are
numbered by the scores. Before it is over
they will be numbered by the hundreds.
AS matter of fact this campaign is only
one step in an expansion program in order to
make bigger and better Herald to work for
bigger and better Sauk Centre. In the last
analysis it is the business houses of this Sec
tion that will profit most by the increased
list of readers the paper is securing. Every
hundred names added means four to five
hundred additional readers. These new read
ers of the advertisements contained in the
paper do not cost the advertisers penny AS
a cold business proposition, the regular ad-
vertisers of the paper could well afford to
pay all expenses of the campaign, simply be.
cause of the increased number of people they
will be able to talk to in each issue of this
publication.
From any standpoint it can be viewed.
social, civic or business, the circulation build
ing campaign of The Herald is meritorous,,
and should receive the steadfast and hearty
support of the residents of this community
and particularly the business men. They
have it in their power to make the coverage
of this trade territory by regular readers of
the paper, 100 per cent success By so do
ing they will simply be assisting in the
growth of the town and community and in
upbuilding all their manifold interests.
It's good business proposition, and IT
CAN AND WILL BE DONE!
WESTERN STEARNS IS NOT ON FIRE