davidaulloa/AmericanStories huggingface dataset:
The Washington times., 1930-01-07
WHEN "MERE MALE"
STARTS TO COOK

You may be tempted to smile
when o man says, Sure I can
cook" And you may wan. TO
laugh outright when you see him
perform. But as AeSop's fox
might have put it, Eat before
you laugh" Men cooks, be they
ever so limited in the art and
unorthodox in their procedure,
can often set a standard for q
dish that can't be laughed Off"
Aside from male chefs, men
who cook are usually divided into
three classes.
There is the man who can just
broil steak and is so jealous
OF his ability that he would leave
his office early to prepare it.
Another man is visibly un-
happy if he is deprived of the
chance to haSh-brown the pota-
toes. He feels that he alone pos
sesses the secret, and to impart
it to another would be forever
unfair to himself.
Then there is the man cook
who knows one meal and how to
prepare it from start to finish.
The third class of men cooks
Is a little more versatile. They
consider cooking a hobby. And
in order to keep in practice they
generally take charge at those
times when the maid has her day
off, or on a picnic, house party,
or camping trip. These men may
knock the weeks budget for a
row Of red-ink figures. but what
they serve is undeniably fine.
And how they brag, or point out
as they eat that, If every cook
paid a little attention to the nice
ties in cooking, the whole family
would be happier.
OF course, the wise woman sits
back while her man is developing
his sense of power in the kitchen
Inwardly she may smile at his
rules for accuracy. Some of them
are weird, for if a man finds that
walking around a kitchen twice
while eggs are frying is a better
timing device than a clock, he'll
continue to do it even though he
got a Stop-watch for Christmas.
Lack of economy must also he
overlooked by the wives of hus.
band-cookS. Three-inch steaks,
half.pounds of butter, and outof.
season vegetables must be en-.
joyed without thought of cost
Tomorrow she can build some.
thing out of the wreckage and
defend herself or the cook be.
tween mouthfuls of Valley Forge
fare.
However, let's see what men
can cook. We have a few recipes
which they have created or per,
fected, and they are surely worth
trying.
Although constructed on ortho-
dox patterns, they have q note
Of originality that cannot be
passed aside. What's more, they
not only appeal to men, but 10
women as well.
The Sauce Makes" This
Baked Ham
The first recipe is for baked
ham. Carefully wash 10 to IL
pound ham and plunge into a big
kettle of boiling water. The ham
must be completely under. Then
toss in one tablespoon of whole
cloves, stick Of cinnamon, three
The Washington times., 1930-01-07

In all aeCtlOns Of Washington are
the rentals" offered In Times Classi-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
SALE-SURURBAN.

WOODBRIDGE. d. C.-BUNGALoW, NEARLY
new, rooms and finished attic, metal
ather-stripped, h.-w.h., garage; paved
street, $700 worth of flowers and shrub
berry. INQUIRE 2709 8. Dakota ave. ne.
CLARENDON-LARGE.P PRACTICALLY NEW
bungalow, ami. Come, see this bargain,
location; easy terms, no cash. new financing,
no commissions to pay; price $6,950. Must
sell. See owner, 100 Milton ave.
GROOM, 2-SToRY HOUSE, AMI, HARD
wood hoors and garage; $500 cash, $40 mo-,
including int, taxes and principal 5-room
bungalow, a:md.; 500 cash. $45 per mo-.
iIcluding int, principal and taxes s. A.
PEASANTS. / Avon ave, Hyattsville. Phi.
Hyatts 35-M between pm. and IL Am.
ACRES; ll-ROoM HOUSE. BATH, PAN
try, cellar, outhutldings; good for chickens;
cheap, quick buy. GEO. H. RICHARD
SON, SpencerVille, Md.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
MONEY TO LOAN.

QUICK LOANS ON 1927, 1928, 1929 AUTOS
Lowest Rates-Longest Terms
9l6 q St NV, Room sol. Met. 4l42
FUNDS FOR FIRST AND SECOND TRUSTS
at reasonable rates
CLAUDE WARREN. 1910 H st. NV.
WE BUY FIRST DEEDS OF TRUST NOTES
on vacant ground. building lots and acreage;
proved property. FULTON r. GORDON,
Continental Trust Bldg. District 5231
MONEY AVAILABLE FOR FIRST MORT
gage at sc loans on dwellings preferred.
p j. WALSHE, INC,
1l07 Eye ST. NV. National 2os5.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
WANTED-MoNEY

$4,000, 3, YEARS. Sc INT, SEQ COMM; IN
improved lot, 220X400, on Bradley blvd, 400
It. west of entrance Kenwood high eieVa-
ton, beautiful mansion site. conservatively
appraised $4,000: H. L. ENGLAND, 5325
Belt I'd. Clev 1907. 23s
WANTED-S1, 400, FOR ONE YEAR, Sc
cured by LIST trust note for $1,000; pay good
commission. Call National $3.50,
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
wANTED-LoTs

PURCHASE LOT m SECOND ALPHABET,
convenient to 18th St. for garage now,
home later; or exchange Ford A Tudor Sc
dan, like new, or Cedar Hill Cemetery lot
Adams 0060.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
WATER FRONT PROPERTY.

PROPERTY FOR SALE
Send for my list. CHAS. F. LEE, Lee
BLDG Annapolis, Md
SUMMER COTTAGE, ANIL; CHOICE LOT,
fine bathing beach; South River; $3.50
Address Box 200-V. Star ONCE,
ACRES OVERLOOKING CHESAPEAKE
Bay and adjoining Summer colony, IS miles
from D. c.; electricity available. Price,
$1,000: terms arranged. Phone Decatur 400
or, evenings, North 7949
NORTH BEACH PARK, MD
Now is the time to buy. Don't wait till
prices go hieher. Practically new cottage.
accommodating 10; front and rear screened
porches, electric lights. water in Kitchen;
lot 50x15O, room for another cottage; stu
ated almost entrance of park. to left on
Inspection. Sell for $500 clear, or viii
exchange same for colored brick house OF
GEORGE URcIoLo, owner, TOO Quincy NV.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
HOUSES For COLORED.

HOUSES FOR COLORED.
2004 18th ST NW.--S55.00
This house contains large rooms and
2Ol0 18th ST NW.-S50.OO
This house contains large rooms and
bath.
1888 NEW JERSEY AVE. sE-$2S.oo.
This house contains 6 large rooms and
bath.
CAFRITZ,
l404 X st. NV. Dist. 9osO.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
COLORED.

1919 18th St. NV.
S rooms will put in good condition; $3.50
LEE d. LATIMER CO.,
Investment Bldg. National 4l46.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
RENT HoUsEs-UNFURNIsHED.
COLORED-

NOLONED.
424 4th St. Sc.
8 r. b., h.-y,h.,. cleo; .........-,.; 90
1880 N. ]. Ave. Sc.
- = a. 1928 c St. S.E. ''''' '''.''
r., b., h.-w.h., cleo. Observation-Disclosures $4,000
300 l. St. Sc.
COS L St. Sc.
T., b., lat. h.. cleo. ACKNOWLEDGEMENTS 35 co
244 l4th Pl. NE.
r., b., cleo. Observation-Disclosures. $50 90
1925 c St. Sc.
9l6 55.r'd' St. N..W.. . ''''
1927 c St. Sc. Sow
327 Eye St. ST. sow
923 3rd ST. Sc.
JOHN i. DONOHOE & Sons,
s14 PENNSYLVANIA Avenue Sc.
WANTED-TO RENT HOUSES.
sEsPoFHE PAMdr to we Western nG ash
by April list. Address Box 209-V, Star office.
DAILY INQUIRIES FOR VACANT HOUSES;
it it's rentable III secure a desirable tenant.
Gsv tsnSG SERVES Rent RENTED
GEORGE URCIOLO, zoo Quincy st. NV. =
BY APRIL IS, A SEVEN OR EIGHT
room house with at least one ground
floor bed room and bath; Cleveland
dress Box 129-V, Star ONCE.
WANTED TO RENT AND SELL HOUSES IN
city and suburbs. Please submit full
D. il. JOHNSON CO., GAL N. Y. Ave. NV.
OFFICES AND STUDIOS.
FIRST FLOOR, 1929 VERMONT I1al,it INT AVE-. AVE-
'' ,o,. v.rI Srr W SIMPSON CO. s.,n ,7oo
TWO VERY DESIRABLE. LIGHT, FRONT FEsI 7
ST. n PERC csP' mf Rus sshfGnf 6oMpANY
IA Nati q al ls GiM'
1915 II ST. NV.
Just East of Times once.
suite Of very desirable once rooms 90 con;
ooT rent nt sssF 1HsPes amy amy @
II. r. HOWENSTEIN co.
1915 H St. NV. District 0o0S.
BARRISTER BUILDING,
a suite II Drlght rooms especially suit
able fo~ atent attorney: $780,
Apply Superintendent.
w. H. WEST CO.,
1919 K st. Natl 1900
SEVERAL DESIRABLE
OFFICE ROOMS
for rent in the
COMMERCE & SAVINGS
BUILDING,
Cor. 9TH and L SITS.
If desired, rooms en- suite or
entire floor can be made avail
able.
Moderate rentals. Rooms we'll
lighted, heated, spacious and
otherwise attractive.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
SALE or RENT-SUBURBAN.

BUNGALOW, LARGE LOT; BLOCK
BALTIC blvd; G st. cars; s35. Also LARGE houses
GEO. c. WALKER, Hyatts. 500; ewes, 206.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
NEUTRALITY-SUSPICIOUS..

not over $780,; $500 cash and SIS month.
No agents. Address Box l65-V, star office
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22

For White
cleo, iatrobe .l'a'. Yam $500
eiee a hotswate T heat rms PAIN. .~o' 1850
cleo. iatPobe - e. rms oa.n' .a'. 1000
For Colored
hot-air heat .H.e'. D@..i $4,000
756 Harvard st. n.w.-.6 rms, bath, gas, .
HARRY 4. KITE. INC.
1919 18th 81 NV. National 1886.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22

6 ROOMS-NORTHEAST.
All-brick home containing hot-water heat.
electricity. garage. convenient to Post once
and Union Station. Good condition, Very
reasonable terms. CAN Lincoln 1874
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
PRICE, $1,000.
"A pITOI ILL /

On one of the best squares in south
east; wide concrete street with 45-foot
parking rooms and bath. Only $3.50.
1ll7 9TH St. N Il.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22

FOR COLORED.
Just. Beyond Soldiers Home.
On Rock Creek Church Rd.
WOODBURY., d. c.
Several houses available for rent consist
ing OF from ore to five rooms.
Rent, $1,000 to $500.
B. +. SAUL CO.,
National 2l00 925 18th st. NV.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
DFLTCATESSFN

DElLIOA ESSEN.
563l GA AVE. N.w.-S65OO
Large store located in new and fast
growing community especially suited for a
oelicateSsen.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22

Beautiful new home light brick: rooms
and bath. 3 porches. Only $1,000.
S0H p;1oa ~ - L
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22
SALE-HOUSES.

1918 HUNT, AVE. (62OO WISCONSIN AvE-1
Large brick, one family house. Of 4 bed
rear porches. Bargain. 470e Hunt ave. for
May ! occupancy. See owner, 46t8 Hunt ave.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-22

Six rooms and bath, 3 porches, metal
garage, stone wall parking; very pretty
home. facing south. Regular price, $500.
Ours only sS,450.
IQC6 1+b e. NJ r
Imperial Valley press., 1930-06-25
McCABE
McCABE, JUNE 25
Press Staff Correspondent

The Silshee district enjoyed their
first community supper of the sea
SON Thursday evening, MIR. and Mrs.
}. l.. Dubois being the hosts.
These get-to gether meetings
proved very popular last summer
and with about one hundred attend
ing Thursday. il would seem they
had lost nothing in popularity.
Mr.. and Mrs. Frco iiavsrs or Nj
Signal entertained with q surprise
party Sunday in honor of Mrs
Havens' parents, Mr.. and Mrs
Sherman Fisher, who were eelebra''
ing their 10th wedding anniversary
There were As present, among WHOM
were Mr.. and Mrs. Clyde Havens
and Mr.. and Mrs. Roy Havens. Mi
and Mrs. Fisher were the recipients
of many beautiful gifts.
Ruth and Eehodel Wilson were
guests of Alta Mae Knapp Thurs
day
Rosa Burch was honor guest AT {
surprise birthday party Saturday
afternoon, given by her mother, Mrs
f. Bureh.
The following children spent tn,
afternoon PLAYING games and hav
ing good time generally: Ella ans
Julie Hofer. Bette and Raymond
Melba Paller. Velgnette. Anti;
koon. Lois Bczdecheck, Caroline
Imperial Valley press., 1930-06-25

Berger, the gateway to one of the
largest oil fields in the country,
was placed under martial law by
Gov. Dan Moody after the bullet
riddled body of John \. Holmes,
militaristic district attorney. was
found near his home He had been
killed, investigators said, TO end his
war against bootleg and narcotic
rings which operated throughout
the southwestern petroleum belt.
Criminals, gunmen, gamblers and
floeked here with the discovery 0f
oil, were given until sundown To
leave town when martial law was
declared. Civil city officers, many
, of whom were charged with com
plieity in liquor rings, were ousted
snd force Of Texas rangers took
charge. Berger was purged.
More than 6,500 persons today re-
side along Borger's main street, an
avenue two miles long. There are
10000 more residing within two
mile radius of here. W. \. Hender
son, who sold the first tOwnsite let
in Berger in May, 1926, is mayor.
lie was elected on 4 platform OF law
enforcement.
Eighteen carbon black plants near
here produce 320, 10000 pounds of
the substance yearly, all but l00,-
100000 pounds of the world S total
output. The prices range from 10
30 cents a pound One gas line into
Denver is operated from near Bor'
ger, while another, feeding fuel
clear from Texas to Lincoln, Neb.,
has been planned. The Phillips
Petroleum interests have announced
they will lay another gas pipe line
from here to Chicago, serving the
entire midwest.
Berger. only four years old but
over her growing palms, has
taken place among the industrial
cities of Texas.
Imperial Valley press., 1930-06-25

of Mrs. Nellie Parker for the past
week, leaving Sunday for Beaumont
where she will visit a short time
with Mrs. Esther Parker, Mrs
Parshall is a sister of the late Sam
Parker.
Tom De Almond of Los Angeles
has been in the valley looking afte,
his ranch interests. He spent Satur
day night with the Parker family
who are his old friends.
Mrs. X. O. Clark, with Mr.. and
Mrs. Claud Nedder, and Mrs. Maui
drove TO Yuma Sunday as a deleea
tion from the NJ. T.. missionary so
eiety. to visit the Indian mission
lining up their fall work
Mrs. T.. W. Harrington of Perris
was the weekend guest of her sis
ter. Mrs G. 5. Wagoner. On hen
return trip she was accompanied by
her niece, Sarah Wagner, who will
remain during n two weeks vaca
ton.
Mrs. f.. T. Heivcs returned from
Beaumont Sunday after having
spent week or so visiting her par
cnts, Mr.. and Mrs. Alexander.
The Misses Lucille and Margaret
Wilson are home from FL Ca Jon
where they visited at the home OF
Mrs. W. Il. Van Dcrfoel, forme,
resident of McCabe.
Mrs. Beatrice Clayton of Coviua
is visiting at the home of her sister
Mrs. j. r. Wagner.
| Mr.. and Mrs. John Goss and fami
Nv, Walter Paine, Kathryn He'll
Imperial Valley press., 1930-06-25


Mary Birkel, and Joan Anderson
spent Sunday at .]acumba.
Mr.. and Mrs. j. l.. Du Bois left
Friday for Santa Maria, going by
way of Laguna mountain, where
they were joined by their sons, John
and William. At Santa Maria they
will attend family reunion and
leave the boys with their grandpar
ents for the summer.
Friends of Miss Helen Parker, q
former student of the Date school,
will be interested to learn she has
accepted a position as librarian nt
nilo. Hawaii, and will leave her
home in Beaumont very soon for the
new location.
Rollv Mack Clark has returned
from the Scout camp at Laguna and
reports II wonderful vacation.
Imperial Valley press., 1930-06-25

Paine and the Burch family. Re
treshmonts were served.
Mrs. Morris Mason of San Diego
and Mrs. Delpha Miller of Kansas
were house guests of their nephew,
:. A. Grimes, and Mrs. Grimes the
past week.
Mr.. and Mrs. j. ID. Lydick and
son, Don Lee, of Riverside, were
! guests of Mr.. and Mrs. Fred Paine
over the week end. They made the
! trip by way of San Diego, where
Eucalyptus farm home department
, Mrs. Sarah Lydiek, who viii remain
| with the Fred faines for Il lengthy
visit.
4 very enjoyable time is reported
by those who attended the McCabe'
! they were Joined by l-ydick S mother,
picnic at Iacumba Sunday.
Mr.. and Mrs. T. L. Spray and
Rose West of san Diego were
guests of Mr. and Mrs. NJ. Wiesf
Sunday. Mrs. Spray and Rose were
! formally residents of McCabe, being
, daughters of Mr.. aud Mrs. West.
Mf. ana Mfs. Seofge AUSTIN nave
! received word from their niece, Mrs
! Genesieve Fraser, who expects t.
spend the next few years in Sitka
! Alaska, where her husband is sta
toned as radio chief at the naval
base.
The McCabe Eucalyptus farm
home department viii meet at the
! homo pf NrS IamcS Forrest a
Thursday June %.
J Mrs. Fred Parshall of Wray
! Colorado. has been the house guest
Imperial Valley press., 1930-06-25
San Franciiiscans
Riding cheaply

SAN FRANCISCO, June 25. U.P)
Favored with a taxi rate war and
a steadily decreasing price of gaso-
line, San Franeiseans motered mer-
rily cboat The city today
Everyones appeared well pleased
with the tituatiom excepting the
three street railway companies
whose receipts were reported "a
have fallen off.
Taxi fares tumbled as new com.
panies entered the field. and litiga.
tion among the operators continued
The price OF gasoline, reduced ia
IL cents from the standard level al
20 cents ten days ago, continued To
crack to lower levels.
Earlier this week MANY filiina
stations, principally those owned bs'
he major oil companies and leased
TO employees, cut TO Is cents in the
Mission distriei anc generally
throughout the area ''south of
market
Merced and MADEIRA counties
show an. increase in cotton planting
this year.
Imperial Valley press., 1930-06-25
PITY
THE POOR
SILK OR M

THINK OF the lifetime of toll
silkworm spends TO give you
silken lingerie and stockings.
You ought TO know-you have
10 pay plenty for il. Its only fair,
10 both yourself and the worm,
10 make your silk things last as
long as possible.
White King Granulated Soap
is made only from iine vegetable
add nut oils-oils good enough
20 eat. LIS the Szfest soap you
can use ia washing expensive
underwear. And at the same time
its purity makes il the most effec-
tive soap for greasy dishes, dust
heavy woolens.
White King Granulated Soap
washes eserytbiag. And it's eco
nomical-a teaspOonful is plenty
Tor the wash basin, cupful ample
for the washing machine, even
in hard water. Put i, on your LIST
for today. Your grocer has il.
Imperial Valley press., 1930-06-25
BAD BORGER' SETTLES DOWN
AS LAW ABIDING COMMUNITY

BORGER. Tex. June %. up
Berger, the two.gun rough and tunl-
bic oil boom town of West Texas.
whose lawless element was curbed
by militiamen last fall following the
assa ssination of = district attorney
now has become 4 peaceful city, the
world s largest carbon black pro
dueing center.
Imperial Valley press., 1930-06-25
BACK ACH f

If functional Bladder Irritation
disturbs your sleep, or causes Burn
ing or Itching Sensation, Back
ache, Leg Pains, or muscular aches,
making yon feel tired, depressed,
and discouraged, why not try the
Cystex As Hour Test9 Don't give
up. Get Cystcx today. Put it to
the test. See for yourself how
quickly it works and what it does.
Money back ii it doesn't bring
quick Improvement, and satisfy
you completely. Try Cystcx today.
Only 60c.--Clcments Drug Store.
Imperial Valley press., 1930-06-25
Valley Shipments

Captaloupe regained first place il
valley carlot shipments YESTERDAY
with 1l6 ears being shipped, while
watermelons could muster only -
ears. The seasons totals for melon
sbipments over the Southern Paeitl,
lines now stand: Cantaloupe: 912s
ears: watermelons, 235O ears: miNee
melons. 1904 ears: honeydews, 9it
ears: honeyballs. eol.
Shipments yesterday were divid
ed .CantaIoupe: Brawley, 52; FL Cen
tro. -: Sandia, :; Heber. 8; Holt
vile. 5: Calipatris, 3; and Calexieo
II. Watermelons: Holtville, 50; +
Centre. %: Calexico. %; Westmor
land. s: INLAND. ,; Heber, l: ant
Caripatria, |. Mixed melons: Braw
lev. %: Fl Centre, 10; Holtyillc, 5
Meloland, >: Heber. ]; Nerdant. |
Calexieo. !. Honeydews: Brawles
II; Fl Centre. 4; Turn. 4; an,
Calexieo, 8. Honeyballs: Brawley
10: Seeley, /; Calipatria, |; and +
Centre, ]. Brawley shipped one en-
OF Persian melons.
Imperial Valley press., 1930-06-25
FIRE WEATHER FORECAST

Fog on coast, fair with normal
temperature and humidity over the
interior; gentle variable winds; not
much change N fire hazard.
Imperial Valley press., 1930-06-25

The Figarden Packing Company,
Ltd, Fresno. has filed articles of
incorporation which state that i
viii function as fruit buyers and
packers. with authorized capital
stock of $4,000
Imperial Valley press., 1930-06-25
SOUTHERN CALIFORNIA

Fair tonight and Thursday with
fog near coast tonight; no change in
temperature; moderate west winds
On coast.
Imperial Valley press., 1930-06-25
THE WEATHER
LOS ANGELES AND VICINITY

Fair tonight and Thursday with
moderate temperature; cloudy or
foggy in the morning; gentle vari'
a bic winds.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-08-02

Motors which operate 20 different
kinds Of 1abor-saving devices for the
kitchen are being made in Germany.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-08-02

House of Five Rooms Is
Planned for Lot 80 by
100 Feet.
Stucco on Wire Lath May Be
Used as Material If
Desired.

It's many gables lend an interesting
silhouette to this home OF English de-
sign. 1t is a small, five-room house,
planned for a narrow lot measuring
about 80 by 100 feet, although it will
look better on a larger piece Of land.
Brick painted white is the ideal con-
struction material, but stucco on wire
lath also may be used If desired. The
woodwork should be natural gray
weathered. and copper leaders and gut
tiers should be used.
Most of the color In this house is in
the roof, for the shingle tiles are meant
to be red, purple and orange in color.
The living room Is the largest and
with its fireplace the most attractive IN
the house, closely seconded by the din
ing room, with its outlook on the porch.
On the second floor the two bedrooms
have excellent croSs-ventilation. and the
bath is centrally located, while closet
space is ample.
The windows of the living and dining
rooms both have desirable southern
exposure. If the house is placed accord
ing to the architects plan.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-08-02
ADVERTISING GAINS
ARE DEMONSTRATED
Building and Loan Association
Policy Shown to Have
Borne Fruit.

There appears to be a direct connec-
ton between advertising by building
and loan association and gain in re-
sources Of that association, Clarence T.
Rice Of Kansas City, Kans., reported at
meeting Of the advertising division
of the United States Building and Loan
League this week.
Reporting on a study of building and
loan associations in eight States, in
discussing the advertising budget and
plans for $1,000, 900 associations, Rice
stated that the organizations that use
advertising showed big gains in re-
sources.
For instance. he reported IS $1,000
900 building and loan associations in
Arkansas showed gains in resources to-
falling nearly S5,000,o00. with advertis-
ing costs of $23,400, q cost per 500 OF
growth of 43 cents.
"A $1,00o.000 association can safely
spend 2la per cent Of its gross earn
ings for advertising in order to show
the public the sound and attractive fea-
lures Of building and loan investment "
the speaker declared.