Imperial Valley press., 1930-01-01

Continued From Page One)
growth of our own home institu-
tions indicates the best and health
lest kind of prosperity.
Signs OF Growth
Bank clearings, new water, gas
and electric meters installed, school
enrolment, postal receipts; all of
these are indices Of city's growth
and development. In Fl Centre all
showed healthy increases. Railroad
carload shipments increased about
% per cent in 1929, another good in
dication. Motor travel on all the
highways approaching or serving El
Centre increased so per cent over
the preceding year. Apparently
more people from without are visit
ing US. They stop at our hotels,
motor inns, restaurants, garages.
gas service stations, and spend
money at all these. 1t is signifi-
cant that nearly every hotel in the
city, during the past year, made
substantial additions or better
ments.
FL Centro's commercial success is
of course predicated upon agricul-
ture, and 1929 was banner year
for agriculture in Imperial Valley.
The acreage devoted to the crops in
which this locality is principally in
terested was about average, and the
per-acre production was at least
normal, but the prices which pre-
vailed for Imperial Valleys princi-
pal commodities during the year
were appreeiablv higher than nor
NAL, and all the valleys products
found 4 ready market. Cantaloupes,
melons, lettuce-all were sold at
prices which netted the grower or
the landowner satisfactory return.
But because the year 1929 was
one of unprecedented success we
must not slacken our efforts. but
should strive to make the newborn
year one of still greater progress.
The chamber of commerce is com
nitted to number of important
projects which have as their object
i've better, happier, more de-
sirable El Centre.
First and foremost we are con-
cerned with the success of the farm
er. His economic success means the
success of El Centro's business men,
those working for him. and all the
people of the city. Therefore the
chamber of commerce directorate
keeps continually before it farmers
problems of production, marketing
and financing. realizing that the
prosperity of the farm means more
TO the prosperity of the community
here than perhaps anywhere else.
We want more dairying and live
stock raising here, and are constant
ly bending our energies in that di
rection. Experienced and success
full dairymen must be induced to 10
cate here. men of at least moderate
capital, who viii own their own land
and develop it wisely and make if
produce to it's fullest.
Success Of the business interests
and the merchants of the city comes
next in the scale of Importance. A
Nt4tAAiADN VI NOIliIlC4 tS 10 GSStAtldlllf7
q commercial organization. Most
OF its members, its largest group Of
supporters, are those engaged in
business. in the buying and selling
Of merchandise, or are those indi-
rectly connected with these buyers
and sellers, or else derive their liv-
ing, as do professional men, from
these same merchants. Therefore
the chamber of commerce very
earnestly desires that the business
of buying and selling in Ell Centre.
shall be as good and as profitable
as is possible. and its board of di-
rectors ever has before it this OBJ
icctive. An example was the initi-
ation by the chamber of the Christ.
mas Festival last month, which re-
suited in the best holiday merchan-
dising season which the merchants
Of this locality have ever enjoyed.
Teamwork Desired
The advancement of aviation IL
one of the things which we look
forward to in 1880. We have estab-
lished, with everyone helping, 8
great airport just north of our city
well surfaced, and lighted for nigh
flying as are few other interior
fields save only those near the moro
populous cities. Commercial flying
companies will soon be using it. II
is our hope that it may soon become
one of the established stops of o
new Southern Air Mail service,
which shall bring the cities of the
east, and the cities OF the Pacific
coast but a few hours from US.
Ever the chamber of commerce,
during 1880, must seek to publicize
our city. Attractive booklets des-
criptive Of FL Centre must 60 out
daily, IN increasing numbers. News
papers must contain stories of I'm
pcrial Valleys activities, accom-
plishments and productions. We
must let the world know that we
have a place here where opportup-
ity exists for the ambitious to es.
tablish themselves and grow with
an advancing community. Hospital
ity must be extended by the cham
Der to notable visitors, that they
may carry outside a good word
about our city, our country, our
people. More mere pleasure and
health seekers must be attracted.
and made to love our valley and
remain.
The finer things of life must not
be overlooked during the busy year
which has just dawned. The mental
development, Of our adults and our
children, must not be retared. Lii
braries and schools must be encour-