New Britain herald., 1930-10-14
BY JULIA BLANSHARD


 BY JULIA BLANSHARD
 New York, Oct. 14.-There is no question but that women are getting to be persons of importance in the warp and wool of American busi- ness and professional life.
 If there is any doubt left in any, ones mind about the extent to which they have invaded the work ing world, such doubt should <. be cleared up by this years Exposi- ton of Women's Arts and Indus tries.
 Nine years ago, when the or ganization was founded as kind of county fair to show the world what women of the nation could do to make their livings, the ma- jority were making or selling gad- gets of one kind or another.
 This year. however, when the Exposition opens at the Astor Hotel. the outstanding, significant things is the amazing number of women who have learned that it pays more to sell their own ability than to make gadgets with their own hands! Executives, high-pow- cred women are exhibiting there. Women who have specialized on a single subject or product and now sell their expert knowledge-for a substantial consideration.
 Many Head Business
 Many of these women now head a flourishing business of their own. Others have built up a pro- fession unusual even for men. Others have capitalized on their mate good taste and now advise manufacturers of everything from gas stoves to perfumes as to styles that the women of the nation 1 would like and buy.
 This year the women owner o1 a flour mill is included. Miss Eu. l genia Schneider, of Baltimore. Sc are the only woman air engineer Margaret Ingells; the woman pres ident of the Brooklyn Gas Co, Mary E. Dillon; the president of z direct mail advertising concern Lena Hauser: all electrical sales manager who has half a hundred salesmen under her. Lucretia Rob erts Johnson: a stylist for a tex tile company, Mrs. R. S. Towns end; an investment broker, Mis- F. l.. O'Hara; and at least a dozer heads of manufacturing concerns such as a mirror manufacturer Mrs. A. A. Anzell.
 A second fact of significance i! the program arranged for the Ex position this year. Women nov not only concern themselves witt the social problems of today bu dare be fashioned at the sam' time, a daring feat when 10 year ago suffrage was so militant Alongside of prohibition debates public speaking competitions ant smoke elimination demonstration there are quilting bees, cooking contests, choral singing and dra matic carnivals.
 Perhaps the most interesting single event is the measuring con test from the results Of which i is hoped that women will be abl to buy their kitchen equipment like their clothes, to fit them From 4,000 to 5000 women will b measured as to their height an the ease with which they work a a sink, stove and table. Fror this experiment, conducted by Dl Lillian lM Gilbreth, industrial en gineer, H'made to measure" kitch ems are expected to be manufac tured so that women can wor more scientifically and with les nerve and muscle strain.
 A Budget for Meals
 Quite as modern is the mes budget experiment which will fur n1sh minimum budget on whic business woman, cooking he own meals at her own apartmer stove, can buy her food, heat, ic and light.
 The third interesting fact abor the exposition is the social anel lt now has. It is smart to wor nowadays and many society we men are recognized profession; successes More than that, the e, position itself has as it's chairma Mrs. Oliver Hartman, society we man, and will be opened by MT Franklin D. Roosevelt. Mrs. Emil Post will be one of the speaker since etiquet is now important t business, and all the women clubs of importance will take pal in the exhibition and on the pro grams which will be conducte throughout the week of the expt sition.
 Last, and by no means leas the exposition is the social ang by it's impressive panoramic vie of the success women have mao in all lines of business. the profe sions and the arts that this is ir deed a day of equal opportunit for women, that they are takir advantage of it in every way po sible and if they keep on the da is not far distant when a success full business woman will be r better news story than a success } ful business man. Then, of cours women will be real peonIei