The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1930-07-16
Now Selling All Merchandise
Except Groceries on Time
Payment Plan

Beginning today, as is announced
elsewhere in this issue of the Gazette
and in nearly 900 leading newspapers
throughout the country, Montgomery
Ward & Co. inaugurates one of the
most unusual merchandising policies
the country has ever seen. Announce
ments have been sent to the Com
any's ten million customers, telling
them that from now until SEPTEMBER
Is, any item in the Company's cata-
logue or Retail Stores except gro
ceries, will be sold on Wards Time
Payment Plan.
Heretofore, the company has con-
fined it's Time Payment selling to
such items as washing machines, fur
niture, stoves, furnaces, ETC., and in
the face of present business condi-
lions with the general Tightening of
fedit by most retailers, this action
the part of Montgomery Ward &
o., is significant move.
1 Mr.. George E. Everitt, president OF
srshe company, in announcing the new
policy, expresses the belief that there
is plenty of money and purchasing
power in America and that greater
prosperity can be brought about by
creating an inclination to buy on the
part of the public. Mr.. Everitt points
out that the average weekly payroll
of America today is conservatively
estimated at eight hundred and forty
million dollars; that the registered
savings accounts in the country total
over twenty-seven billion dollars, and
are steadily increasing.
He says, eyes, there is ample buy
ing power and we believe that general
business will improve when the buy
ing public is satisfied that retail pric-
es reflect the lower commodity levels.
In our judgment, commodity prices
are scraping bottom today and Mont
goInery Ward & c., has placed, and
is placing orders for millions of dol
lars worth Of merchandise at these
new low levels. Months ago we cut
: prices accordingly, and again in the
..st sixty days have made further re-
auctions on such merchandise as
piece goods, work clothing, plumbing
supplies, etc."
In explanation of the new plan OF
offering to sell all merchandise at
new low prices and on the time pay
ment plan, Mr.. Everitt says, I'VE
consider it a constructive move Zone
of the very few that have been made
thus far to stimulate consumer buy
ing. Even a small upturn in demand
/ will start orders to factories, wheels
burning, unemployment lessening and
"a resultant upward trend to our gen.
heral business structure and prosperl-
ty."
'Many will praise us for this move.
Some will criticize us. | hope that
'other institutions, large and small,
twill follow with their constructive
methods to persuade the public to
use it's paying power. In his first
daily article, issued June 80, Calvin
Coolidge said, My countrymen. 1t -
time to stop criticizing and quarrel
ing and begin sympathizing and
helping.
This latest move on the part of
Montgomery Ward & Co., will be
welcomed by business leaders and
-people everywhere. No doubt move
IKE this by Montgomery Ward & Co.,
Nth its far flung distributing organ
ization of Mail Order Houses and Re-
tail Stores in every part of the coun-
try, will have a decidedly uplifting
effect on business prosperity.
Mr.. Swanson, manager, states that
the new policy goes into effect in the
local Ward store today.-Adv.
The Rev. DIR. Reisner has said,
NksyzTl.% lichnI ~,