Imperial Valley press. (El Centro, Calif.) 1907-current, 1930-01-21
new CHEVROLET
AFFORDS MANY.
IMPROVEMENTS

Smoother, Faster, Petter!'
This tells the story of the new
series of 1880 Chevrolet skies which
arc now on display in the showrooms
of Roy Womack.
Proclaimed as the "greatcst Chev,
:olct in Chevrolct's history the
new series includes sport roadster
standard roadster, sport coupe, stan
c,rd coupe, phacton, club sedan
standard sedan and coach.
The 1880 Chevrolet six, with scores
OF improvements, is the offering
Chevrolet Motor company makes to
the new year; an offering made pos
sihle by the fact that in 1929 Chew
rolct built and sold over million,
three hundred thousand six-cylindcr
automobiles. This enormous volume
production has made possible many
savings in the Chevrolet factories,
especially in the cost of raw materi-
ais and various production processes.
In keeping with Chcvrolct's policy
these improvements represent inn
creased dollar per dollar value with
no appreciate increase in price of
any of the models.
The 1880 Chevrolet SIX emrodies
scores of vital Improvements which
affect phases of comfort, perform
ancc, endurance and safety.
Lighter cast.iron pistons, with
bronze bushings; new motor head
design; fully enclosed, intcrnal.cx-
panling brakes: four Lovcjov hv-
draulie shock absorbers; sturdicr
transmission; heavier clutch these
are typical of the improvements
found throughout the design Of the
ear.
Other advancemcnts include a
heavier rear axle: larger tires; new
sclf.adjusting spring shaekles; new
electric gasoline gauge; new non
glare windshield; new instrument
panel; new and richer upholstcrics.
These improvements evidence
themselves in the ear proper. Strik
ing colors add beauty, dignity and
,martncss to the body lines. To those
discriminating buyers who des.re a
ear in the low priced field--a ear
which embraces everything that is
modern, yet powerful and fast-the
new Chevrolet is proclaimed by its |
designers and builders as beinns the /!
embodiment of all these attributes. |
Interior Changed
The combined creative talents of |
Chevrolet and Fisher designers in |
Offering these eight beautiful new
models, have been put to full play.
The interior of the ear is partieu
larv striking. Upholstcries are rich
or and more durable. Seats ar" wider
and deeper, with more luxurious
cushions. The new non-glarc 'rind
shield makes driving safer, and more
pleasant. The new airplanc instru
iacnt panel carries "a eOnVc'icnt
grouping of driving controls and
The distinctive new color cOwb ina
tons grace every model.
Chevrolet engineers point out that
the four Dclco-Lovcjoy hydraulic
shock absorbcrs on all models elm
mate road shocks and greatly in
crease comfort.
They also declare the improved
80 horsepower siXcylindcr motor
gives smoother, quictcr operation
with increased power.
In traffic, the new automotive
acccleration pump provides the flash
Ing pickup which is to be desired so
much. And fully-encloscd, internal
expanding weathcr-proof brakes as
sure positive brake action at all
times.
New, larger. full balloon tires
with smaller wheels improve road
ability, comfort and appearance.
For night driving the two-h"am
hcadlamps controlled by foot but
ton permit courtesy without dim
ming the lights.
And of course all closed rodels
have the distinct Chevrolet feature,
the adjustable drivers seat.