The Washington times., 1930-01-25
MOTOR MAKERS
ARE CONFIDENT
Of FUTURE.
BY THOMAS E. JARRARD
General Sales Director, MarmOn
Motor Car Company


Motor Car Company
Take a look at the new prod
ucts of the automobile industry
at this years show and you will
soon realize that American motor
makers have not let stocks and
tickers interfere with their de-
sire to give the public automobiles
that are better in every respect.
Suppose, last fall, that the in
dustry had stopped in its tracks
when the newspapers were filled
with reports of heavy declines
and huge losses? Suppose each
manufacturer had discarded his
plans for 1880 by deciding the
old line was good enuogh, "par-
ticularly when conditions are so
unsettled?" The automobile show
this week would look entirely diff
ferent; in fact, there would be
little excuse for a show at all.
Hundreds of thousands of dol
lars have been spent in the de-
Velopment of the cars that are
being offered for the approval
and inspection of Mr.. and Mrs.
Public this week. Surely, this fact
alone is ample evidence Of the
confidence of the motor industry
in the SoundneSS of conditions as
they are now and as they will
be in the future.
Confident of Future
In looking ahead into 1880 too
many have discarded common
sense and overlooked fundamen-
tails in the mad scramble to theor-
DE, predict and propheSy. Not
so American motor makers, who
have viewed the future clearly
and conCiSely, without overlook
ing a single phase of the situa-
ton, good or bad, and who have
come to the conclusion that there
will be a continued healthy de-
mand for automobiles this win
ter, next spring and next sum-
mer. Proof of this confidence is
on display in tangible, concrete
form and shape at the Auto
mODlle snow.
Instead of entering 1880 with
restricted programs and policies,
automobile makers have increased
the scope of their plans, not
with the goal of breaking new
records in production or sales,
but with the idea Of better SerV-
ing the automobile owner and
buyer. The cars on display are
better performers, better looking,
more servlceable than ever be-
fore. And the prospective pur-
rhaser has a greater variety from
which to choose.
Nations Biggest Industry
The automobile industry is the
Aargest industry in the country.
a Many other industries are depen-
dent upon it. Without its auto
mobile, America would be like a
ship without a rudder.
These are some of the basic
facts that cannot be overlooked
in any practical or common-senSe
conclusion as to the future. We
~ .v'cannot expect new high records
of production each year, but we
can expect sound substantial and
healthy activity if the fundamen-
tai rules Of business enterprise are
followed. America must have its
ACKNOWLEDGEMENTS certain - and
the industry producing that auto
mobile will enjoy its full measure
OF prosperity.
After you've looked over the
show in its entirety. make an
other trip through the exhibits.
Study the new care carefully and
learn for yourself the advances
that have been made in design
r and the new features that are of.
fered for first time this year.
Estimate the cost that entered
into the development of these i'm
provements-the time, labor and
material involved. Then you will
realize that motor makers have
not waited idly for things to get
better" and have not spared ex-
penSe in producing better cars for
1880.