The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-11-04
Rising Stars of Radio World to
Be Heard on Air This Winter
$30,000,000 to Be Spent
on Talent by Broadcast
Companies.
By PAUL. HARRISON
NEA Service Writer

NEW YORK, Nov. with tech
nical development in radio advanced
to the point where minor refine
ments are the only offerings of en-
gineers, there remains one aspect
of the giant entertainment industry
that always is bringing important
changes-the ascendancy Of its new
stars.
Especially Is this true for the fall
and winter season, for which pro-
grams more costly and elaborate
than ever are being prepared.
With something like $30,000,000 to
be spent for talent alone, the army
Of listeners may be pretty well as
sured of front seats at continuous
performance Of the finest entertain
ers.
About Lowell Thomas, whose
name heads the list of important
newcomers to radio:
Writer and Lecturer
He's a writer and lecturer who,
like his more theatrically inclined
predecessor, Gibbons, has been to
the ends of the earth. At q, he
was an intimate of Sultans, prime
ministers and king or two.
He was the companion of Law
renee, the mystery man of Arabia,
and the confidant of people like
Rosa Luxembourg and Carl Liebk-
necht, the German nihilist.
Thomas was chief of the civilian
mission sent to Europe by President
Wilson to prepare historical records
of the World War, and was attached
variously to the armies Of Belgium,
France, Italy, Serbia, Great Britain,
Arabia and the United States.
Travelled With Prince
He began to lecture in 1919, fol-
lowed by a two-year world tour
and a trip through India with the
prince of Wales. He is the too
modest custodian of more thrilling
stories than you'll ever have a
chance to listen to, probably, over
the National Broadcasting Com
pany's network.
And here's a young lady who will
bear your auditory inspection from
now on-and when television comes
in you'll find her worth keeping
an eye on. The name is Mary
Charles.
Mary has signed a contract with
Columbia broadcasting system,a nd
hereafter will be spotted" on a
number of its network programs.
She made her radio debut several
months ago, and may be remem-
bered for her song representations
of such stars as Irene Bordoni
Gertrude Lawrence and Helen
Morgan.
Cook No Newcomer
Phil Cook is by no means a new
conner to radio, for he has been
with National Broadcasting Com
pany for four years. But his sudden
burst of popularity is one of the sea-
sons sensations, and if the portents
are accurate he is destined very
soon to rank with the greatest.
Cook has become the busiest man
in radio, produces more program
material, and probably is already
making more money than any one
else on the air except Correll and
Gosden (Amos n Andy, and Rudy
Vallee.
He broadcasts three times daily
and prepares two original programs
every day except Sunday. He is the
worlds best known one-man radio
show.
He writes all the songs he sings
in his programs, and seldom takes
the parts of less than six charac-
tiers.
- Laughs at Own Jokes
He laughs at his own jokes, and
also has a slight choke in his voice
that he uses effectively. He is one
OF the best looking men in radio, is
married and wants some day to re-
tire, paint pictures, play his violin
and write books of children's stories.
Much is going to be heard from
and about Annette Hanshaw this
season. Her blues singing on the
Columbia system seems suddenly to
have won the hearts Of the fans;
or it may be that they have just
seen her photograph. And the same
goes for Ginger Rogers, whose
Broadway stage success landed her
in the movies for three years, and
now in various featured spots" on
broadcast programs.