New Britain herald., 1930-02-05
PSYCHOLOGY. CREDIT AND
 PRICES

IRISES
 The dentists. so it is writ in the press, will be addressed by a lectur- CT upon applied psychology in the near future. Dentistry seems 10 be a good field for psychology. Some might add it is a good field for mesmerism, or hypnotism, too-any- thing that would make it easy to make yisit 10 the dentist as much ot d pleasure as a trip 10 the movies. + psychology helps in this situation. the public will favor it,
 But what the dentists and the psychologists have in mind is sorc- thing additionally important; per- haps more important. That has to do with plans to eliminate bad ac- counts, which includes an improve mcnt in collection methods; and the establishment of minimum fec for work performed. This system IS in vogue among lawyers, it ls said; and there also are reports that doc tors know something about it. Us- ing more recent occurrence as an illustration, perhaps even the cement dealers who sent similar bids 10 the board of works knew something about the process; but the psycho- logical reaction of the board Of works was not so happy.
 Some time ago the coal dealers were reported to have had a gentle manly meeting, too. which by the way received entirely more publicity than the coal dealers think it war ranted. There was no talk Of psy- chology 1t that meeting. but per haps 1t vas there without the gen. tlcmer knowing 1t, Perhaps the meeting accomplished some good, like such meetings usually do, es- pecially in the realm of improving the collection business and cXcrcis- ing care as 10 who gets the goods.
 The srocers, or some Of them, have also held meetings. The psy- cholo2y Of these meetings has been that q renewed determination was discussed regarding the lodging Of bad accounts
 Improving the appearance Of the bookkeeping seems 10 be 3 laudab'e ambition among all lines Of trade nov that c,crEbody is moro incln- cd to pay strict attention 10 business rather than 10 watching the stock rarGa'
 Toppns the bus5ncas IS the move meot Tor the establishment Of a small c)ams court in tho city. Its main functions would be the col lection Of small accounts which nov cannot he collected without the e1- penditure O. liked minimum fecs charged for such services by the lawyers. II seems 10 be q bad sea. son for those who do not pay theil bills. When gentlemen in all lines oi trade meet to discuss the improl C. ment Of collection systems, tho elimination og worthless accounts ! and when unanlmous fa} or towart the small claims court appears eX. pressed !, is a Lad season for thos' uho indulge m slow pay.
 And why not? Why should ihos, who pay their bills-happiIy far il the maJority-''carry along" thos
 rho do not pay their bills? Rathe
 than increasing the costs oc service
 70 the pubhc. a better system 0 credit and collectors aA around would materially aid those who ar
 honest enough to pa what they ow
 within a reasonable time. When thi is not done. credit losses lnoytahi
 arc included in the cot of dolni
 bum. which ja iorluded m tn ,oH 0. ssrl ices rendered 10 'uos
 ~uo laN their bills promptly. Whc'
 p.-4-o.a.s a..'o'or that rhoy n longer r.1 It. carried alons by lh paNu2 members Of society they wi ; De forced 10 ioin the ranks Of tn . honest prompt-paycrs thus obtain B lns Inc benefits Of the lowered ove. . head in low cred prices.
 1t everyone paid their bill promptly sucn minimum charges