davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1930-03-05
DOES ADVERTISING PAY?

1t is we'll known fact that large corporations do
not spend money unless they certain that what they
spend will in some way return to them In other
words the large business concerns of this country dO
not believe in pouring money down a rat hole
There is something significant, therefore, in recent
statement by w l. Stensgaard, general sales manager
of Montgomery Ward and Company relative to news
paper advertising.
This concern, as practically every American knows,
is Of the largest mail order houses in the country
In recent years has invaded the retail store field,
with equal success.
Referring to local newspaper advertising through
out the country tbs general sales manager states We
have real confidence in the ability of good local news
paper advertising 10 bring marked increase in sales
for 1880 It is through present newspaper crcu-
aton that we reach than million people
with any single days advertisements in all stores
Such circulation certainly places values and service
before the American public in accurate and in
stantaneous manner. Good newspaper advertising,
used consistently, becomes vital asset to any
chant either independent chain"
Backing up the statement by Stensgaard, is the
company's record for 1929 when it spent three million
dollars for advertising in local newspapers throughout
the country. The expenditure for 1890 will be prac-
tically double that of 1929.
It happens that this firm has store in this city.
Nevertheless this is written without suggestion from
the local store and with thought in mind of helping
its business. We merely cite what large corpora
tion thinks OF advertising in local papers. The story
is duplicated by other large corporations and firms
selling nationally known products.
They all use various advertising media but they un-
anmously agree that the best results for every adver
tisng dollar spent from the advertising in local
newspapers with which the housewife the greatest
buyer in the world, is thoroughly familiar
There are merchants today wondering what is the
matter with their business Perhaps the answer is to
be found IN the statement by Mr. Stensgaard.
Imperial Valley press., 1930-03-05
CHEATING UNCLE SAN

From Hollywood come stories of a dozen me-
ton picture stars accused of cheating Uncle Sam
their income tax returns being heavily fined in the fed
eTal courts for their derelictiOn.
Most of these people have within few short years.
been jumped from moderate and uncertain salaries,
to incomes in hitherto unheard OF figures There is no
good reason why they should cheat. Certainly they
cannot offer the that they could not afford to
pay the tax
They of the type that considers it perfectly
proper and honest to cheat any large corporation
the government il they get away with it undetect
ed.
Accuse these people Of being unpatriotic unAmer-
lean, and they would strenuOusly resent the charge
ct It cannot be considered good patriotism TO cheat
the government OF what the law says IS It's due.
Patriotism IS not limited to cheering when the flag
passes parade in standing when the Star Span
gled Banner is played, yet these to be the limits
established and recognized by many.
It is odd paradox that these people fined in court
would not knowingly cheat friend Of dime, and
would hasten to answer legitimate appeal for assist
ance TO those in need yet they willing to cheat
the government that makes it possible for them to
earn the salaries paid to them.
There is hope that he Hollywood incidents may not
only be warming to others in the profession, but to
all called upon to pay he tax and particularly 10 those
who rant and rave about their Americanism and sit
up nights figuring out ways to cheat Uncle Sam on
Their income tax returns.
Imperial Valley press., 1930-03-05

jbblcwoha.r walked over n patch
Of snow, leaving his paw uarks.
,All ready. Buuty. See il ved can
guess, called jingle.
iahv nuut opcred her eyes, tool,-
Il at the marks Jimmie had lett in
The SNOW. and then she looked at
{ har.;e ChieG, the rooster. Everyone
thought Buaty WAS going to guess
wrong. bat She SAID:
"'Ihose marks were Hadc by jim
mic the duck. can tell because he
las web5cd feet, and Charles toes
are all separate.
"Brntv is right, = said Cnelc Wig
ely. ''Though If is easy to tell in
:bc SNOW the marks made by = due I,
from those made ~ a rooster. Tbs
IS good game for vou children 10
aaN-the gamc OF paw marks NEcu
Yen get L. know the shape of TIE
paW marks made in the SNOW h~
tAe Wolf. HE Fox and the Sob Cat
Nea can keep away from those haa
eaaps'
Gaa'c Eiggi.y pointed 70 ria.e
in the suo4 where, The dJe before.
'sAa Fox Ind left his paw maak~ and
showed the little animal children
lov to tell th' truck of F7& from
t4ae of dog.
..e jo- ; pas, mJrt ,u >no" OF
Hsd is almost hike thar of the .uN. -
Jr,le Wiggilv said, ''ha' tic dog ',
paws make d much broader and deep
er mark, Tor tine Fox, being wild,
aHs more lightly, and, knowing
faaga~s mIE be- after him, he leaves
es it.Gn paw mark as bo Eay.'
Going homo across fine eauw tlo'
afternoon, AFTER they had finished
,lssiug game, Nrar tha bean poi"
t.at, Ba5E Buu,y say some pa"
marks.
"Oa, l-rtic Wig" cried The It'll.
Orphan rabbit, al excited. "lIrra
49, the paw marks ot a FOX. oh, !
.aoss he'. after u.s.
NO. he can't bc aficr ~. for
H. Las gone on ahead Of us, sa.I
Alr. Lou5ears. "Ard That i>n either
the trac.; Of Fox or log Nou see
z Dig $ toe rails aGd thoso Of Il !'oN
ma'.r littlo dents i'm front Of c"rb
fae. Put ,h.rc arr uo little deu',
.aad big dent, hr~r JUS rour small
Imperial Valley press., 1930-03-05
Bed Stories
BY HOWARD Z. GA2RTS
! Newspaper Syndicate
Copyright, 1923, by Mcclure
UNCLE WIGGILY AND THE PAW
MARKS

.tftcr Uncle WiggilE 5 rabbit emil
Gren, with the help cf the Police
Dog, had driven away the Fox vino
hid IN the pile OF bean poles. tn.
little Dummies lad much fun IL til.
tent their father made by wrao9ing
Ian I'D bed GUILT around the sticks.
The poles We're piled up in IT," SllaEe
cf IN ice-cream cone turned upsid
down with is point toward the
s'N. Tho heaHpelc text WIS like aa
indian tccnee.
The weather in Woodland Hear
the Orange Lee Mountains, WAS eti!l
cold and blovy, Ter now i wss
March, and though spring WAS not
f,r AWAY, where tncie Hiegily
lived, it was not at all warm vet.
"Thouch down in Florida. or
south Caroline, .,r .ut in California
'- must bc lovely now, > said Nurse
jane l'uzzv WH2y as she Took
at The snow eH the ground. She was
IN iar kitchen making 4 carrot short
60 Ee for supper.
e7, those are loEctT t13ce- -
..vc,' agreed J-ar'e Wi5e 'y, "bat
as lonE as "c arr up Ny,ra We had
better stay. Soon we shall a' having
good weather. though nor if st.ll
looks Ja, winter, -
"Ar1 those children. a~- stiIl
playing .lt in the her p... .af.
aid Nur-r .lane. ~ hoy they aea Z
take -ali.
"Thav ~ newer catch cold in fresh
air sii Epele WilgH,- Fhe
more tiny play out in the o,ea If
they arr well wrapped, the better
for th.n. I'm glad thcy have tile
bean pole TENT
The -ecm to ha playing a-3-
Imperial Valley press., 1930-03-05
TEN YEARS AGO
NIarph 1910

Mrs. l.. Il. pAiGe> and Mrs Ed
iiall were the charming hestcsoes
If the afternoon At The bridge party
5iven by the Elks' Ladies Social
cluh Yesterday. Seven table. were
alcl by the dcvoteeI Of the popu.
lar game. Mrs. 3. t. Lemons won
the highest score md was awarded
the prize. Mrs. Eaeks'rand Won inc
consolation prize.
Imperial Valley press., 1930-03-05
MARATHON DANCE
RECINS SATURDAY
AT BORDER CITY

Details of enrolling ~,aUt'
far the Marathon dance II hegla
SATURDAY. light ut the .m,ri.an Le-
a:an stadium iH CaleNico, under tus
n naccmeut ut Mrs. g. Ivy R'o.
lave started. Iu connection VT 'he
.strellueHs als, can, the heSina.#s
., rpHadAiug Of the AROMA FIR the
installation Of the dance tlo'r W
feet >lraye which VII he lie oaa'rr
ef attraction for approximately i"o
weeks, II energy hollis cut.
MIS-. Rice stated this anora'ns
HAT all expenses 81 contestant, "'..
be paid during lie tim. .4s vii.
lc engaged i'm tire dancing confess.
THE expenses ,. ludg scveu mrai. =
DIV while engaged IN TIE contest
all tlc~a ncal, viii Ac prepared hH
dictitian of considerable ren.wr.
Mrs. john Robinson, who hats rcea
preparing Haa.j.tiag, inyiEorariu1
@eai. fer athletes fer scyeEa. years.
Trained a.-..s vii Also te "a, a..
.aadan.e II a.. 3aery, thss mon
aai tnree vaugu. Alternating tn
aour SHIFTS throughout the contest.
Tile dancing VIII it d"rr :u hour
at Il l."e " continual mo'5H WITH
IS minutes rest t,tGvc. tmes. Ot
ills lIm.agtc period about H're"
~ autcs Hil %. a"a.l.h.. iar ,'r"l
oac other ia5uten u: fer contest
ants is the ftct the The winners
siu hc eligible r. compete in ="
worlds championship contest 80 ha
held at Madison S4aar. Garden iH
<ro Nar#s C:'r, beginning &la" 5t
4 physician ha, t,ra o9t#ja 4 -
,.i.. r..-sirnl c>.r "a.In0 ~ ti"
stcs, ta.s. before they w.H be al.
lowed 10 enter.
Imperial Valley press., 1930-03-05
a" mark same, ansnsssd Jiaet

'-haty .@-... i,: .-~a> @~-...
is it.i'
".Nnt game a.e salr.sas
#s<ed treI-W -W.gt.'e.
Paw mark .am.." aa "er"t
j:nale .eae1u-.
Seeing t her father booked
l'azzi,d. .isHs.e, who "-s .iss.c 5
Twin sister et.t. sa=t.
"Nc take .uras hopping o,.r ta'
aou gad maaI.4 funa. mars "'-a
3ur pa~s. Ih-a whoever is j. Hats 81.
g;es. who lol- til. tracks ~
Pabg Huuty's tara h. guess no",
Gnclc W541i'y sau mat, bcs.dn#
ais own rabbit chiIdr.n, there FHr'
he dog boys, Jackirsad Poetic EaV
Waw, also Jojo, ToWnia and k;tt"
Kat, Curly ud Flopt Twistvta'I.
'hc pigs, and Lulu, Aicc and iia-
ne Wibb'cwobblc, 'a ducks Maiir
Baby B1nty shut iaH -e5 jiu@'r
Imperial Valley press., 1930-03-05
Looking Backward
what the Tress Files Tell of I'm
perial valley for this Date
In Past Years
TWENTY YEARS AGO
March 5, 1910

Harold zen Wright, author of
three books of fiction which have
had phenomenal sales was in I'm,
ncria} last evening and arrangements
were made with him for a lecture to
he oivcn in the Auditorium Tuesday
evening, March y ON = ne MIX
inv of a Book.
Imperial Valley press., 1930-03-05
FIFTEEN TEARS AGO
nr,,.,J, -1O16

Charles McCormick, deputy city
rlerll and assessor, will have charge
of the work eff the assessor 5 office
IN the field this wear. McN.rmick
rs prepared his field book aad rX-
pects to 60 to worn obtaining valu-
ations throughout Che city II the
ueXt few davs.
Imperial Valley press., 1930-03-05

ne. What is i.3' asked .-e @."s&-
"a lady houscEceper.
- cant tell from t.-a. ans
yeazd Uu-,e Wigrily, his pins eoSe
ia a flat a4ains- tho via&o"
glass. "I1I 60 cat aud -ce.'
The rabbit children wet hopping
I'm tdc snow around the arer polo
tcnt mu1hinc and shouting 9 ID II
r5eH Jrele siggllv weu. e.ass lo
n.s..l them eIl.Uy:
Imperial Valley press., 1930-03-05


feats ard ha . 81 them "a Iarg'r
tc, uhere the foot tp1"a 4. This
$ tAo pas mas. If cat, AMI, m
less am mist:..r, IT is yal- friend
iaumic. vino lett before You did
and rl1 hmuc This wJr.'
surely enough, litt'" a.er thc+
ought up 20 Tpmui' Ea' king
lai1-ilr over I'll. SNOW and 1t was
cat l.ave pas marks Bun'v had
.a. So the hHoH:a5 hod their li'
lesson aul then. with t6e.-' Dad
lcru.. thov ver in tA. bungalow
IL. surpc~ aid af'crrart 6, bed.
tud IF the -"ae9 bird wal kjud-
T. ei.c the gold ti.n - drink ot mills
ala il Is taking ifs bath, I'ii t.l.
lou next ano"t CoeI. W'2si't au4
a.. alarm c'H'.
Imperial Valley press., 1930-03-05

\ committee is 7>ort-,g ON plans
whereby Moro Bay may prove a
port Of outlet for san joaquin Val
ley products.
Imperial Valley press., 1930-03-05

Tree squirrels, once nearly extinc'
through disease, are again common
in the hills of the upper San joaquin
Valley.
Imperial Valley press., 1930-03-05

January 20, parts of Stanislaus
County had heavy rain that
brought the seasons precipitation to
normal.
Imperial Valley press., 1930-03-05

The Graf Zeppelin is going pay a return visit.
Ift keeps it up all the gUll along the route viii
know it eventually.
Imperial Valley press., 1930-03-05

Newspapers, like farmers, always become popular
during election yo.-
Imperial Valley press., 1930-03-05

Edward Albert can have his malaria in peace over
in Africa something that could not be guaranteed him
had it happened in London
Imperial Valley press., 1930-03-05
Army & Navy Variety Store
Ei Centre Paint ShOp-615 State St.

First class auto panting-guarantee to match any
color We repant Tenders, Hoods, Wheels and touch
up bodies. First shop in the valley equipped for First
Class lacquer painting-all painting guaranteed.
Phone 283.
Imperial Valley press., 1930-03-05
". /. Stone -. N0n-Doard Insurance

State Insurance Commissioner requirements are tn,
for Board companies. The prices to YOU arc
remarkably lower Let us show you this real saving.
Phone w, |. Stone 248 or 387-Oifice 93l Main A!sa
collection sGrylls.
The daily worker. [volume] (Chicago, Ill.) 1924-1958, 1930-06-14

needle workers whether in union or
open shops, employed or unem-
ployed, are urged to take part in
the meeting.
Open Forum.
Tomorrow an open forum for
needle workers will be held at the
Harlem Workers Club, 1892 Madi-
son Ave-, with M. Pinchefsky, men,
Der of the executive council leading
the discussion.
Monday there will be an open
forum for mems clothing workers
at II a. m. at 68 Whipple St.,
Brooklyn, with a representative of
the industrial union speaking.
Monday night there will be at
the office of the union, 131 West
28th ST., meeting of the mass
propaganda committee, right after
work.
There will also be, the same
night, a meeting of cloak and dress
cutters, to mobilize workers in this
tSSSa
The daily worker. [volume] (Chicago, Ill.) 1924-1958, 1930-06-14
Some Bills, Including Bill
Green

ER GREEN president
1Vx ton of Labor engaging gentleman fact he had
gagements Washington Wednesday.
the flames fascist the workers
appearing antworkng
the Daily Worker the Trade Union Unity League and other work
organizations be outawd the capitalist democracy
The other before the House Judiciary
behalf of relief" bills
proposed Tammany Congressman While
before the Fish committee frankly capital
the working his plea before the Judiciary
pretene would that government
interested only helping the capitalist class against the work
ing class
Wagner bills provides federal employment agen-
cynical of this pretense asked Green
agency could provide jobs
after suffering stuff about collecting
formation conditions" bud his wanting these
"reief" bills passed He said:
IF bills labor that
realizes the seriousness of the situation and has done what it
could o help"
Mr. Green this argument the workers behalf of the
capitalists and their These bills if
indeed the fascist and strebaker with
will obs with The jobs
will them the the
of gaf the proposed federal unemployment
agency The F. may hope to some of these
soft berths But that will get workers work
Green is agains 1.-THE demand for "Wok Wages He
the Imprisonment of the Unemployed Committee New York He
struggle Wages unemployment insurance
Daily Worker which voices the demand for "Work Wages
outlawed
Workers. your Communists fight
against the fascist bureaucracy of the A. F. of L. that it
py amalgamated with the capitalist class opposes
ers real interests
Workers, class lead The the A.
L. reactionay bureaucracy fights the
the Communists fight for the workers real interests
Demand Work Wages! Build the revolutionary
Of the T. u L.! Demand release Foster Minor Amter
mond and all who fight for the unemployed! Defend the Daily
Worker Rally the Unemployed Convention Chicago
And support the Communist Party leader of all struggles of the
The daily worker. [volume] (Chicago, Ill.) 1924-1958, 1930-06-14
WORKERS CONFERENCE STARTS IN YOUNGSTOWN TODAY
Imperialist Tariff a Prelude
TO War

FTER all huabaoo against the SmootHawey tariff bill
press which adopted yesterday by the Sen
ate and shortly approved by the House Thus the highest tar
if in history becomes fact
No mperiais policy will be surprised at this
OF course aonshed writing only few
months ago policy finance capital 1.-The
possible the liberals will let out their usual
walls robbers" who capitalism bad by
followed Lenns OF
expression the policy finance capital that is of i'm
impaist policy the SmootHawley bill classical and
periast policy
Why is it. that the ruling capitalist society
ignore all the from the middle layers of
the bourgeoisie against for them
ignore eprisals flooding from all parts of
Because sharpening of the struggle for
markets chief the hands Of American
capitalism.
capitalist victory the world markets. the
the home Market order to fight
the competition of the other capitalist
u minimum Upon the basis of monopozed
with prices American capitalism hopes to
production, and dump the in the
world market at whatever price it may bring
highest history but the logical reflex of the
sharpes struggle for markets known
SmootHaw1ey tariff bill in its true light,
bitter commercial which the prelude to the
international between different
obbng the generally through the boterng
up of monopoly prices
opposition this tariff be found republicans
democrats All differences the question
the what the level Of tariff needul
maintaining sufficiently The fight
capitalist system Only the
Communist Party leads such fight.
The daily worker. [volume] (Chicago, Ill.) 1924-1958, 1930-06-14
TOW BOAT MEN
MUST FIGHT CUT
S. Slash On Cornell! Lines, Means
Others Follow; Meeting Sunday

NEW YORK.-"Tie up the Cornell
boats. Fellow workers, your wages
are being cut Fight now" say in
large letters leaflets being distrib-
uted by the Marine Workers In
dustrial Union.
The Cornell tugboat company
propose to slash IS a month out of
the already too low wages of the
workers. If no fight results, other
tug boat owners will follow suit.
The Marine Workers Industrial
Union points out that this is a case
where the tugboat workers must
stand solidly shoulder to shoulder
and block the cut in the beginning.
The union proposes a counter de-
mand for 500 a month increase. eve
must put up an energetic struggle
for the four watches for firemen
and three watches for deckhands,"
it says also.
Meeting Sunday.
To build organization for this
struggle, the union calls a mass
meeting Sunday at p. m. in its
hall at 14O Broad St., and invites
not only the Cornell employees but
every harbor worker and towboat-
man.
Captain Maher, the Manager"
employers agent on the Marine
Workers Association, a company
union, made a sell out agreement
for these tug boatmen, but the
owneta are cutting even below that.
The daily worker. [volume] (Chicago, Ill.) 1924-1958, 1930-06-14
EXPECT 200
DELECATESAT
LIST SESSION
n Credentials Already
from Main Detroit
Auto Factories
Birmingham Is Active
Steel Workers Rally
for Great Struggle

PITTSBURGH, Pa, June 10
Over 200 delegates will attend the
conference Of steel and metal work.
ers, which will open at the Work
ers' Center, 334 E. Federal St.,
Youngstown Ohio, at 1 p. m. on
June IA, according to Andrew Over
gard, national secretary Of the
Metal Workers Industrial League.
The Southern delegation Of five
have already left Birmingham, Ala,
and are expected to arrive in
Youngstown early Saturday morn
ing. Birmingham, which is the
headquarters Of the A. F. of L.
Southern campaign to company
unionize the South, will also be the
center for the extensive campaign
in the South by the Metal Workers
Industrial League to fight eNploita-
ton. 1t was here that the A. F. of
L. takers and thugs and gunner
of the steel corporations recently
united and blew up the home of an
organizer for the NJ. W. l. L. The
Southern steel workers, both Ne
gro and white, are determined to or
ganize into new revolutionary
unions affiliated to the Trade Union
Unity League.
Reports of Officers.
The conference will be opened by
the chairman of the Resident Board,
Pat Cush, and the first session will
be taken up by reports of the ma
tionaI secretary, Andrew Overgaard,
dealing with the general situation
in the industry and organizational
tasks Of the League; John Schmies,
assistant secretary Of the Trade
Union Unity League, reporting ON
the economic situation and the I.
U. u. L. drive for $4,000 new men,
bers by July /, and Pete Chapa,
national youth organizer OF the NJ.
W. l. L., who will deal with the
problems of the youth in the metal
and steel industry.
Special conferences on automo-
bile, youth, Negro and woman's
work will be held during the ma
tional conference, which is cheduled
to adjourn Sunday evening.
The strengthening of the shop or
ganization and the establishment of
finctioning departments, both in the
national organization ard local
leagues, making it possible to give
leadership in the metal workers
struggles against wage-cuts and the
speeG-up system, are some of the
major problems to be discussed at
the conference, The conference will
be the rallying center for all mill
tant elements to lay the basis for
the organization Of real mass con-
vention in the near future, at which
a national industrial union will be
erected.
The daily worker. [volume] (Chicago, Ill.) 1924-1958, 1930-06-14

NEW YORK.-The International
Labor Defense has received news of
a regime of persecution visited upon
the two girl organizers, Anna Burlak,
of the international Labor Defense,
and Mary Dalton, Atlanta secretary
of the National Textile Workers
Union, held in Jail on charges which
send them to the electric chair if
convicted.
Burlak and Dawson were arrested
at meeting of the American Ne
gro Labor Congress, along with
Newman, of the A.N.L.C., and an
other Negro worker, Henry Storey
In the same. Jail WITH them, Fulton
Towers, are M. H. Powers, Commun-
list district organizer, and Joe Carr,
Young Communist League district
organizer.
All are charged under the Georgia
law against "insurrection" with the
death penalty if convicted Powers
and Carr go to trial June 10.
Series of Searches.
The persecution of the girl organ
izers is related in diary form in a
communication from a prisoner, as
follows:
June 8, 1920 p. m.-Girls routed
from bed. Dalton called out. Was
closely watched while Adressing.
Cross examined and a thorough
search was made through beds,
clothes, food basket, etc. When we
questioned authorities as to reason
for search, the head jailer jokingly
remarked, "My pen knife was lost
and I was told, the Red girls
have it,"
10:45 p. m.-Authorities returned
on preteXt of speaking to one of the
girl prisoners, meanwhile watching
reactions to search.
Feared A Meeting.
2 a. m.-Large flashlight swept
over room to verify rumor that the
organizers were "transacting bust
ness" while the rest of the pris-
oners slept. OF course, the light
found us fast asleep. But another
girl who was awakened by the light
remarked of this unusual incident
the next morning.
June 9, 1890 a. m.-Six deputies,
head jailer, all armed, and matron
entered the women's ward Dalton
called out and was thoroughly
searched, even her shoes being re-
moved. Then Burlak was called out,
same procedure. All girls were
then called out and the deputies en-
tered the ward. An hour or so later
they came out and all girls were
sent back, but not before going thru
a thorough examination. The ward