The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-03-10
Education
Is Stressed
by Leaders

BV United Press
NEW YORK. March 10-Gn an
effort to convince the oncoming
business girl that she should equip
herself with a high school diploma
before she ssllies into the business
world, several hundred business and
professional women's clubs will OBJ
serve Education day during Ma
tional Business Women's week,
opening today
The program Of the day will in
many communities take the form Of
vocational conferences with girls in
the high schools.
Vocational speakers from business
and professional women's clubs will
go into the public schools TO deliver
address es to these girls. and to tell
them Of the advantages which result
from a good education. and of the
blind alley jobs in which they are
likely to find themselves if they be-
gin business life with less than a
complete high school training.
Conferences in School
Conferences with school author
files also will be held to discuss
how closer alliance may be
brought about between commercial
departments in the schools and
business and professional women's
Clubs.
Addresses Will be given to school
girls on the importance of selecting
the right vocation.
The evolution Of the successful
business woman has been no more
fascinating than the evolution Of
her office attire.
During this week, when 1000
local clubs OF the National Fedora
ton Of Business and Professional
Women will celebrate Woman'5
career progress, many cities will
stage pageantS that show just
what they" we're wearing at
different eras.
Back in 1885 when ads first ap-
peared for lady typists" at 50 a
week, only those in reduced circum-
stances thought of applying. No
wonder, for how could lady be
comfortable anyhow in an Office
when fashion demanded that she
wear a hustle?
They Wore Primers" Too
Primers" we're in, too, those scarfs
pinned across the shoulders, kerchlef
fashion, and every lady wore a i
corset! Full skirts we're a blessing,
for in those days typewriters used
foot treadles, like those on sewing
machines. to return the carriage.
Along with the advent of the new
century came the Gibson Girl"
who was quite ritZy with her pic
ture hat with ostrich plumes, her
big-sleeved, puffy blouse pulled
down to a point in front, over a
trailing long skirt.
Sweet girl graduates from college
and business schools we're going
into offices. Shorthand had been
introduced and the private secre-
tary made her appearance, shooting
salaries up to new high levels Of
So per.
BY 1910 the business woman grew
practical and gored dark skirts that
didn't show dirt we're topped by
shirtwaists, albeit some of them
were peek boo This was the
age when high collars, tailored black
velvet bows and separate belt were
in and buttoned high shoes were apt
to have cravanette tops!
Steuographers and typists might
become Office managers now, and 1t
was beginning to dawn that if a
girl were neat-but not gaudy-it
might help her get aheadl
War Helped Them
The war gave women confidence,
and chances at many jobs they
never dreamed of even coYeting. Up
went their SkirtS-clear to their
ankleS!-for practicability, as they
waded into all kinds of Office man
sgement, personnel work, heading
this business or that, becoming
buyers for department stores. ad-
vertising experts and even dollar
a-year-men" for the government.
Tailored suits. with pinch-waisted
coats, in military manner, long
gloves and broad brimned sailor
hats came in. But the georgette
blouse distinguished the business
woman from the militant suffragistl
Today-enter the modern business
and professional success, who knows
that good looks and SmartneSS are
as essential to success as brainsi
She can have any Job she can get,
she can dress herself like a Paris
model and groom herself like
movie queen.
No matter how extensive her
wardrobe. somewhere in It is bound