Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-08-10
JOE Cook In . score from
'RA,N or SHINE" R.kO KeifhS
Affairs on Broadway
By Percy Hammond.

at Churchill S"-then q small conee
house-"with a member Of the theateP
staff. sat there, much troubled, think
ing Of the figure of my mother as she
appeared in the dawn. My companion
noticed my silence, and when ] told him
of my fears, tried to reassure me. As
we rose to go he handed me some letters
and kilograms he had found in the box
Office. Among the kilograms was one
telling lie the sad news Of my mothers
death Later found out that she died
at the exact time she appeared at my
bedside. At the very moment saw her
she was passing out of the world. Sew
eral years after, when I paid visit 70
San Francisco, my brothers and sisters
told me my mother smiled and muir.
INJURED my name three times before she
died. . I do not know that the
dead come back. I do know that at the
time of passing the spirit sends .
thought through space, and this thought
is so powerful that the receiver can see
the sender. This was proved by my
dear mother. She came to me no more,
however"
VARIETY, the megaphone Of show
business, has department In
which is reported the devices employed
by managers of cinema theaters to lure
the public to their bazaars. When q film
threatens to make the box cffice stag
nant these up-and-doing managers lash
themselves into furies Of promotion. the
result of which is large and excited at.
tendance. At one theater, for instance.
there is wrestling match In the foyer;
at another candy kitchen, cooking
sweetmeats free Of charge. Baby shows,
marriages in the center aisle and nose.
blowing contests, with handkercfiefs as
the prize, are commonplace features OF
the cenema'S ballynoo. 1t is said that
in a theater not far from New York the
pictures of Admiral ByrdS expedition
were made prosperous by particularly
wide-awake advertiser. He hired the
cook of the excursion to fry hap-jacks
as the admiral, distributed free Ice
cream cones from refrigerator con-
tributed by the local furniture empo-
rum. Which reminds me that an Eng
lish critic, reviewing the Byrd Aims, said
that only an American could have vlIl-
CARRIED the South Pole"
~ "
IT Is the belief of many mourners at
the couch of the dying drama that
II its projectors had an advertising en-
terprise similar to that of the movies"
it would linger quite while longer. In
Pittsburgh the other day the usherB ct
eAtN 0eeRAAACJ AhO0bOA PoAoO TAG SSA<StS
disguised as hospital attaches carrying
a stretcher on which was wax corpse.
The figure represented patron OF the
Stanley who had laughed himself 70
death at picture called TOP Speed"
From It's correspondent in Welland,
Canada. Variety receives the following
dispatch: ri
A stunt used by Manager Forhan was
parading an old-fashioned horse-drawn
hearse around the streets to exploit
Caught Short" Hearse had q banner
on each side with the words, HE died
laughing at Marie Dressles and Polly
Moran In Caught Short at the Capt..
toll" On the rear door were. the words,
What a wonderful way to die. laughing
at Marie Dressler and Polly Moran IN
Caught Short I" At first It was thought
that the hearse would create unfayor.
able comment, but 1t worked out just
the opposite. Hearse covered the entire
city and was then left standing for three
days at the front Of the theater. IN.
tire cost of the stunt was six passes for
the hearse and $40 for man end team