The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1930-05-15
Clothes Aid
in Success
of Women
RY MARTHA LEE

In the column one day this week
we had a little heart to heart talk
about clothes, which after all can
not be denied their prominence in
success and popularity.
What we wear can make or ruin
our appearance. And our appear
ance has a great deal to DO with
Our poise. confidence and peace OF
mind. All of which are the barom-
eters by which we are judged by
strangers.
Therefore, the importance OF haV-
ing on the right things can not be
over-emphasized. When you are a
woman it means a lot to your hap
piness to have people like you and
want you around, cry it down aG you
will.
Exceptions to Rule
There are exceptions to that rule,
Greta Carlo, for instance. do not
know that fascinating woman per-
sonally, but from quite authentic
sources I learn she cares neither
for companionship nor clothes. But
Greta is Carlo, and the rest OF us
are Just plain Jane Browns, for the
most part. And so it becomes
necessary for US to watch out "P's'
and "Q's" about such matters.
When a woman is well dressed
(and by we'll I do not mean eXpen-
sively, she has an air and a bearing
that makes her outstanding in a
crowd. Recently 1 had occasion to
study a large gathering Of women.
These women were from various
strata of financial groups. Most Of
them could have afforded to be
properly goWned. But a large per
cent were dressed in such way that
their attractivenesS either was COM
pletely hidden or seriously detracted
from.
Necessary for Happiness
Most of the young girls are be-
ginning to learn something about
colors and styles for types. 1t is in
ciuded in their grade and high
school education. But some Of the
women who are busy with their
homes and families, or their work
in offices have slipped by without
r learning about how important it is
to the feminine peace OF mind to
be attractively gowned.
1t is important for a number Of
reasons. For the wife: Because it
is necessary to her happiness that
she keep her husbands eyes turned
toward the attractiveness of his own
wife, thereby removing the hazard
of having his interest wane. Be-
cause every woman owes it to her
self and her children to be as lovely
and charming as she can, and
proper clothes and colors do add to
the Illusion considerably. Because
it has become increasingly necessary
to keep up with the times, and the
times demand the maximum amount
of beauty from everything. If not
beauty then attractiveneSS, which Is
far more lasting than beauty.
Bespeaks Bad Taste
For the business woman: Be
cause it is part of her job to be neat
and attractive. Because her good
taste in clothes reflects her efficiency
in other lines as well. Because the
people with whom she comes in con-
tact with casually go away with the
impression of her appearance fore
most in their minds.
There is nothing bespeaks so
plainly of bad taste in woman as
over dressing. A woman at business
in a chiffon gown, sleeveless and
trailing, however efficient she may
be, is not the woman an employer
is going to send on the personal
missions that sometimes mean so
much in the advancement Of a
woman employe.
Any woman who is interested in
her advancement would Go well to
heed her personal appearance.
Clothes, correct attire, can be OBJ
tained little cost. And they do
l,a1t1 q Lot