The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1930-11-21
SURPRISING FACTS
ARE UNCOVERED BY.
CONSUMERS LEAGUE.

New York -FP-Friends have
told friends about the group that
debunks false advertising TO such
an extent that Consumers Re-
search, Inc, $40 w. 23rd St., has
more than tripled its membership
in the last 10 months, according to
technical director +. j. Schlink.
Membership was 1900 on JAM. 1,
1880. On Nov. / it was over
5000. "We are one group that has
felt no depression-in fact in the
last four or five months member
ship has spurted. People are more
careful how they spend their
money, and feel that the So they
give for membership will save
them lots more"
Large purchases are what in
terest our members most intense
ly-such as radios, autos, oil bur-
ners, refrigerators. When you
throw money away on an inferior
brand, you have thrown away a
lot. And you can't buy another in
hurry. Then of course they want
to know about food and clothing
material"
This years Handbook of Buying,
just issued, contains three times as
much information as last years.
Members also get a monthly bull
letin adding new material. The
group is carrying on research all
the time, and undertakes inquiries
requested by members as fast as
it can handle them.
Any number of useful facts
come out in even a single page OF
the handbook. One razor blade
gives a better shave the fifth OF
sixth time than the first shave
with a widely advertised brand
Certain cheap lamps use so much
current for the light given that
they would be economically loss
if with each one a So bill were Civ
en- away free" Trade marked sill
yer polishes, floor sinners, cuticle
removers, deodorants and similar
mystic preparations proffered to a
trusting public in fancy containers
with long blurbs are Unfortunately
expensive, the handbook shows
We pay for the pep talk, appar-
emily, for the materials are fan
cheaper. The handbook gives sim.
pie chemical prescriptions that will
do all and more than the advertis.
ed brands can.
The page on cosmetics should be
hailed as a godsend by suffering
males who are tired Of paying bills
and never getting a glimpse OF
their beloved's own skin. Some
skin foods and wrinkle removers
tend 10 produce acne and rodent ul-
Ger, according to medical authori-
ties. Even the harmless ones fill
the pores and interfere with ma.
lures oil glands. The only good re-
suits come from the massage with
which they are applied. General
articles on beauty culture such as
one finds in the women's maya.
zines are far from scientific. Ere.
quently they are merely a forceful
way Of calling attention to the adj
vertising pages" says the hand.
book. Yet, the article concludes
the use of mysterious substances
may contribute to good looks by
adding TO confidence. and "by pro-
longing the period of relaxing IN
front of a mirror before going to
bed"
More live issues are going TO be
investigated this year, said Schlink
for instance a gasoline on the
market containing a base of cor.
rosive acid, which is capable of
running a perfectly good car in two
weeks; and the use of lead of ar
senic in fruit tree sprays. Rubbing
fruit with water only removes
about 503o of the poison, Il Is
found. The group will also study
whether dry fruits preserved with
sulphur dioxide are harmful
Which items are really good values
In chain stores and five and fens.
and which are actually higher than
elsewhere and only get by on the
reputation Of the cut-price leaders
will also be determined by careful
comparison.