Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-05-20
POPULATION GAIN
. LIMIT IS FORESEEN
Economist Tells Farm Pub
fishers U. S. viii Have 150,-
000,0 600 People About 1860.

convention.
whether the population will decline
thereafter" DR.. Baker said, Twill depend
on the immigration laws and on q more
widespread willingness Of parents Il
sacrifice for the sake Of children"
The number of births in the United
States, as indicated by the trends Of
the census, the economist said, is nov
fewer each year, and the enrolment ir
the first grade Of the public schools ha.
been trending downward since 1918.
Farm Decrease Cited.
Raising the question Of whether the
farm population viii be able to feed
the increasing city population during
the next quarter century, DR.. Baker
said:
"The census Of 1925 showed not
only q decline In farm population since
1920. but also q decrease of $4,000 in
number of farms. decrease Of about
$4,000, 900 acres of crops, or 4 per cent;
q decrease of II per cent in number
of horses, Of 8 per cent in number OF
cattle and Of IL per cent in number
Of hogs. Nevertheless, agricultural pro-
duction increased more rapidly between
these two census years, or between the
five-year periods centered on the cen
sus years, than in any similar span Of
time since 1900, and probably since
1900, when the agricultural occupation
Of the prairies drew to close.
Even more remarkable is the fact
that this increase in production &C.
Cured despite an unprecedented decline
in the level Of prices OF many farm
products. Up to and including the war
years the general trend of prices OF
agricultural products was upward, as
compared with prices Of commodities
farmers buy. On the other hand, this
average purchasing power price OF farm
products In the United States declined
"a per cent between 1920 and 1921, and
since 1922 has remained about station
ary at IS to 90 per cent Of the pre-war
(190e-1914) purchasing power price"
Radio Service visualized.
Radio broadcasting as an influence
in rendering public service was visual
lied by executives of the radio industry
The remarkable growth Of the radio
industry and the service 1t extends to
the public and advertiser alike was
emphasized by Frank A. Arnold, direc.
tor of development for the National
Broadcasting Co., when he cited figures
of a recent survey showing that 1924
800 families in this country, or 43 per
cent of the total number Of families,
own and operate radio receiving.
Further results Of the survey, he de-
clared, revealed that 81 per cent OF these
radio owners listen in 2 hours or more
daily, with an average OF $50 hours
years per radio set.
These and other features of the radio
as an advertising medium were given
before the broadcast advertising depart
mental group Of the federation, one OF
the outstanding of IS group meetings
conducted by the advertising executives
during the second day Of the conven-
ton.
Before this same group Harry c.
Butcher, director Of the washington
ofice Of the Columbia Broadcasting
System, earlier In the day told the
advertising executives that washington
is second only to New York City as a
place of origin for national broadcast
ing programs. He also emphasized
radio broadcasting as second only to
the public press as servant OF the
public and in emphasizing to the people
of America the names OF individual
companies sponsoring products for sale.
Group Meetings Held.
Advertising in all It's manifold aspects,
from the range Of public utilities and
agriculture to the products across the
counter in the chain stores, was con-
sidered at group meetings Of the fedora
ton throughout the city. Some Of the
speakers attacked the problems facing
the advertising world, and others, from
various sides Of advertising, both local
and national.
This general symposium, extending
through the afternoon, will conclude
with the annual banquet of the Adver-
Using Federation at o'clock this eve
ming In the willard Hotel, when DR..
Ray Lyman Wilbur, Secretary OF the
Interior, as the principal speaker, will
give an address on THE Visual Appeal
in Advertising"
Charles c. Younggreen, president of
the federation, Is chairman of the din
ner, which viii be attended by more
than 1000 delegates afnliated with the
various advertising groups, their wives
Mississippi also will speak, his topic
being, az Seen Your Advertisement"
Others on the banquet program in
clude Walter A. Strong, chairman Of
the board of the federation. who will
preside; Francis H. Sisson, vice presi-
dent Of the Guaranty Trust Co., New
York, whose topic Is, "a Banker Looks
at Advertising" and Louis Wiley, busi-
ness manager Of the New York Times,
who will speak on 1.-THE Most Popular
Literature-the Daily Newspaper"
At 10 o'clock an entertainment pro-
gram will be presented by talent from
local theaters and the banquet will con-
clude with dance.
Advertising as a means Of clearing
away Misrepresentation on public utilities
was advanced today before the Public
Utilities Advertising Association, one Of
the sections of the Federation, by B. j
Mullaney, president of the American
Gas Association.
Mullaney, who is also vice president
Of the Peoples Gas Coke Co. of Chi
cago. suggested advertising as means
Of dissipating that -whiskered old
falsehood about extortionate rates 10
producers to produce dividends on
also help to do away with the monopoly
myth" and the assumption Of break
down in State Commission regulation
The utilities official said the Public
Utilities Advertising Association had
helped to better the situation.
L. A. Hawkins, executive engineer of
the General Electric Co., addressed the
group on the relation Of his industry to
homes, and DR.. Louise Stanley of the
Bureau of Home Economics spoke on
the use Of electricity by housewives.
Talks ON National Parks.
"The National Park Service has Q
very keen appreciation of the impor.
lance and real value of advertising ir
our national life" Isabel F. Story, edi.
tor of the National Park Service, tolc
the American community advertisins
section. Zone has only to study the
development Of the national park anc
monument system during the past II
years." she said, Ito get correct slant
on the absolute necessity Of well direct.
ed publicity to bring worthwhile place.
and objects to the attention of the PEG.
pie who travel. She also told the ad.
vertising group about the publicity ant