Imperial Valley press., 1930-03-03
(Continuc.l from Saturday.

Continued from Saturday
In order to maze complete
canvass of dis,ribut,on it is neces-
sary to teover several different
classes Of distributors, such as job
bcrs, commission dealers, brokers,
manufacturers sales branches, inn
rorters, and others, as well as retail
and wholesale merchants. In cltlcs,
where these various classes arc rep
resented. it will be necessary to use
4 number of different schedules or
oucstionnaires, since Il schedule suit
able for one class of distributors
would not be applicable without
change to other classes. There Will
be a special schedule, for instance,
for drug stores, another for grocery
stores, third for other classes of
retail stores, fourth for wholesale
dealers in food products, a fifth for
other classes of wholesale stores,
and so on-in all. some 10 or Il dozen
different schedules. 1t is expected.
however. that in tho rural districts
and small towns the census Of dis
/ tribution will be covered by one
general schedule.
Aids Public
Merchants are not the only ones
to gain from this study. \ careful
study Of distribution systems cannot
help bringing to light many incffi-
cicnt practices which, when faced
intelligcntly, must be changed It
must also reveal many efficient prac-
tees which will be used more when
known better. 1t is inevitable these
gains will be passed on in part both
20 the consumers, and the producers.
Your cost of living will be lowered
and your manufactures placed in Il
bette position.
The schedules viii be collected by
, specially well qualified cnumcrators
selected by the supervisor for that
purpose.
In taking this census the gov"rn.
and support ef the merchants and
other distributors. While they are
required by law to answer the qucs.
tionS On the census schedules and
arc subject to penalties for refusing
to answer. the experience of the cen
suS bureau .lustifies the expectation
that they will recognize the import
aHcc of the census and willingly sup
PLY the information requested. The
census takers arc forbidden-urdrr
rcnaltics-to reveal any information
or data obtained through the ccnsu,
IN regard 10 any individual person
or individual establishment. No ono
except sworn employees Of the bu-
rCau will be permitted 10 examine
the rcportS, and no information can
or VIII be given ont 10 any person
outside the bureau, whether in gov
essment service or i'm private life,
which would disclose, either exactly
or approximately, any OF the facts
or figures in these reports. Tho
data, rs the law requires, will bc
"uscd only for the statistical pur-
passes for which it is supplied"
The need for the kind of infnrmr-
tion which may be obtained through
distribution ccuSus is very gcncr-
ally realized, and has been urged
upon the attcn'iun OF. the American
people by the President of the Unit
"a States, by the present secretary
If commerce, 10y chambers of com.
n'crcc, and business organizations,
especially those concerned in trade
and distribution. It-is believed tna,
one of the reasons why we have not
made improvements in the efficiency
cf distribution corresponding to
those that have been made in pro.
Guction is that We have hitherto
possessed relatively little conlprc-
hrnsiyc Information about the move
men, Of eomfoditics. There is al.
together to, much waste in the