Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-10-25
REALTORS FACE
| new PROBLEMS
Secretaries to Study Read
iusted Needs at Chicago
Conference.

Planning and fitting new real estate
board activities to the readjusted needs
Of the present time, when all business
Is undergoing change and when new
services and new methods must arise to
meet the new needs, will be the key
note Of three-day conference of real
estate board secretaries, called by the
Realtor Secretaries Division of the Ma
tional Association of Real Estate
Boards The conference will meet in
Chicago at the Union League Club No
Fember 20, FL and %.
The conference will be informal, CEN
tering on definite new major move
ments in real estate, with each discus
hion led by executives of real estate
boards in several cities that have had
especially successful experience in meet
ing present-day needs. Following talks
BY the leaders there will be round-table
discussions, 50 that a complete picture
WIN result of the ways in which real
estate boards in SIS cities of the
United States are taking action to meet
the present business situation.
New Methods Necessitated.
"There is evident very decided shift
In emphasis on certain features of real
estate board work." Herbert U. Nelson
executive secretary of the National As
ISOLATION Of Real Estate Boards, said in
letters to local real estate boards urging
the attendance of board secretaries at
the conference. New conditions are
demanding new methods and new ac-
tivities. 1t is more important than
ever, therefore. that secretaries get to-
gether and discuss their practical prob
lens"
Charles e. Lee, executive secretary of
che Boston Real Estate Exchange, and
vice chairman of the Realtor Secretaries
Division, will preside at the conference
meetings.
Present critical need of experienced
Judgment in the management Of prop
critics will be one Of the matters to come
before the conference Of realtor sec
retaries. The attention of property
owners viii be called to the fact that
the learning power of an Office build
ing or an apartment house depends on
the way in which leaks are prevented
all along the line. in drawing tenants
b the building, in holding them through
effective and economical service, in
minimizing operating costs and re-
with modern methods and judgment in
Weighing the value of one method or
device against another.
To Discuss AppraisaIs.
"The need for dependable, unbiased
Valuations of property. under present
business conditions, brings into in
creased activity the Appraisal Commit
tee of the local real estate board. In
3 symposium on board appraisal serv-
ice the realtor secretaries viii discuss
the need for more complete appraisal
reports, through what channels the APP
praisal Committee can increase its use
ftilness and the heipfulness of local
appraisal division whose work and ac-
tfvities are co-ordinated with the work
Of the Valuation Committee, and from
which division the committee draws its
personnel.
Other matters of vital interest to
real estate boards at this time which
viii be the subjects Of group discuss
sions are Stimulating Interest in Real
Estate by Publicity" Members Adver-
Using Service Prepared by the National
Association, = survey and Fact-f1nding
Work by Real Estate Boards" and
~Planning and Conducting One-half
and Full Day Board Conferences on
Selling. Management and Appraising."