New Britain herald., 1930-04-09
INSISTS OPTIMISM
 HAS MONEY VALUE
Rogers Urges Luncheon Group
 to Get Out and Boost City

The right spirit of optimism in New England would produce results in. the cash registers of it's business firms within three weeks, according to Willard B. Rogers, business con- sultant of Hartford and former president of the Hartford Advertise ing club, in an address to the New at the Burritt hotel as a representa- tive of the New England council. MT. Rogers said the city of Hart ford has been more consistently | prosperous than any other city n the history of the world due large. ly to the insurance business.
 He said many New England fac- tories are on the toboggan simply because they have failed to adapt themselves to modern methods and to equip themselves with modern machinery and to use modern ad- vcrtising methods. There is no greater waste than unintelligent ad- vertising," the speaker avcrrcd.
 New England people who got caught in the market crash go around grabbing about it. Why? You've got your same incomes. You shouldn't speculate except with money you don't care about. A man should speculate in the same attitude as he would approach a poker game.
 What caused business to go bad was the fact that too many of you fellows rushed home and began cancellng your orders, when 1t wasn't necessary. One Hartford de- partment store had 12 cancellations in one day from people who didn't have to cancel them. know a young man who was working for $50 a week. He lost $a,000 in the market, and he owed the bank $7,500 of this.
 Business Prospects Brighter "Busincss conditions are looking better every day. It's all a matter of mind. Try it. Get a new hair cut. Say Good morning when you go to your place of business tomor- row.
 T haven't seen a newspaper any where in the United States that was pcssmistic. They are all boosters.
 If your ministers would stop reading ready made sermons and get together and preach optimism and faith the people would go out of the churches with a different feeling. We need movement ir New England to have the people get back to the churches.
 Don't spend so much effort teach. ing the children in your schools about the fall of Rome. Tell them 8 little more about the rise of New Britain.
 If they had churches in the south like you have in New Britain they'd never stop talking about it.
 If they had schools in St. Peters. burg like your senior high schools here the whole world would be get. ting A. P. dispatches about them.
 'Damed Good Newspapers
 You've got darned good news. papers in New Britain. If things aren't going good in New Britain it's an indictment upon yourselves
 II go to civic meetings and I heal them sing California, Here I Come, or Carry Me Back to Old Nirginny. Why don't they sing about New England?
 Ut costs s15,O0o to educate a boy or girl in New Britain to the age ol IS years. Are you going to give them something to look forward tt here or are you going to let then find their future in some other town
 There is nothing wrong with tho United States.
 Optimism, faith, right living mus start with you. Go out and buy z new suit Everybody buy new suit or get a haircut. or buy new tie or if you can't buy a new car give the old one a coat of paint; wear { flower in your buttonhole; smile radiate optimism. If you meet a mar with a grouch take him to a doctol and have his liver examined. Give the doctor a job.
 Do this and within three week. there'll be cash in the till, and that; the only thing that interests Ncv England"