Imperial Valley press., 1930-05-24
IMPROVED MODEL.
TO BE- SHOWN IN
CITY ON MONDAY

styling, ana Dody CONSTRUCTED on
entirely new principles-is present
ed by the DeSoto Motor Corpora
tion, division of Chrysler Motors.
The models represent the first
major change in the original design
of this famous ear. For twenty-five
months it enjoyed continuous man
ufacture without alteration, a note
worthy achievement for the original
model of any car, and set new
first year sales record for the IN
dustry.
Presented in six models, four
door sedan, convertible coupe, bus
mess coupe, de luxe coupe, roadster,
and phaeton, the finer six is offered
in addition to the De Soto straight
eight, introduced January 4. 1t is
the result of many months of labor
atory and road tests, carried out
by the Chrysler Motors engineer
ing staff. under the direction of
Fred Zedar. Carl Breer and 0. r.
Shelton, to develop the basic De
Soto idea to new standards of pow
cr, smoothness and perfection of
line and body.
New low prices for De Soto skies
are announced for these models.
Important advancements in the
finer six include the larger, more
powerful engine, delivering higher
speed and snappier performance,
and a new system of jointless steel
construction that gives stronger,
permanently quiet body with lower
center of gravity.
Among other noteworthy features
are a heavier eounterweighted
crankshaft; rubber-cushioned en-
CINE mountings; hydraulic internal
expanding, self-equalizing four
wheel brakes; manual starter con-
troll operating on steel ring gear on
flywheel, chain driven camshaft;
mechanically driven fuel pump in
stead of vacuum tank gasoline
feed; new-type larger carburetor,
and metric spark plugs providing
better cooling for each plug. Tap
cred roller bearings are used ON
the rear axle shaft, drive pinion,
differential and front wheels.
Various nieeties of contour and
equipment improve the appearance
of the ear, all such changes assum-
ing the nature of pure refinements.
The inherent character of the car
is emphasized rather than altered.
The radiator is a wideshell inter
pretation of the original motif, the
French type visor Is further modern
lied to correspond to that on the
straight eight, parking lamps are
mounted on the front tenders, and
various little touches have been
made further to accentuate the trim
stvlishness and the conservative
modern note of the cars beauty.
The body is wholly new in strue-
ture. Its construction is known as
Steelweld, the basic steel sections
being welded into a unit by a new
process which affords greater safe
ty, silence, strength, unhampered
vision, flashing low lines and room
mess. Roada bility and maneuvera-
bility in traffic are greatly increas-
ed.
Solid Shell Formed
The front end, cowl and sides
are heavy stampings, which, after
the welding, form continuous solid
steel shell. Panels and ribs stamp
ed in the underbody and insulations
Of felt and rubber combine TO give
further rigidity and quietness to
this construction.
Plenty of Room
All-metal doors are used. They
are provided with adjustable rubber
buffers, heavy hinges and special
latches, to safeguard against rat
ties.
An important feature of this
body is the spaeiousness afforded
inside without extending outside di-
mensions. In the sean, ! ~ inches
more headroom is provided in the
front and 1-ineh in the rear COM
partment, the total height being
3sIs and 81 inches respectively.
Other measurements are: Back Of
front seat to pedals, 34h inches;
back of rear seat to back or front
seat, 81 inches.
This roomy interior is made am
ply comfortable and beautiful by
coach-work of custom-built appear
anee. In closed models the front
seat is adjustable. Choice OF
broadcloth or mohair is Offered IN
upholstery of closed models, leath-
er being provided for open cars
Wide deeply cushioned seats, set
at a carefully studied angle for
comfortable riding, are provided IN
all models.
The hydraulic brake system, SO
successfully used ON Chrysler-built
ears, is entirely and permanently
self-equalizing and hence is never
in need of adjustment. Application
of the brake pedal exerts an equal
pressure on all four wheels. The
brake fluid is conveyed from a
master cylinder to pistons in the
wheel brake drums by heavy copper
tubing and armored rubber hose,
both tested TO many times the
amount of pressure required in
normal brake action. Being inter
nal expanding, they are weather
proof. The parking brake operates
on drum at the rear of the trans
mission.
The enlarged engine has max
imum OF 60 horsepower. 5. A. Z.
rating is 23.44. The bore is inereas-
cd 10 3 is inches, the stroke re-
maining al l.s. Displacement is
remaining at is. Displacement is
increased TO 1881 cubic inches.
GxssndaeS .ro ga ~ on hloc with the