Imperial Valley press., 1930-10-02
CHAMBER HEARS
new SPEAKER ON
DAIRY INDUSTRY
Plans For Fall Festival
Outlined A t Weekly
Luncheon.

Members of the FL Centre Cham
her of Commerce at Yesterday $
luncheon had an opportunity to
] hear l.. W. Stricken, representa-
tive of the Western DairIes, Inc,
speak Stricken has just recently
come to FL Centre and has been
sent here by tile company to assist
the dairymen OF this county in
plans to eliminate tubercular react
uug cows from the herds in order
that Imperial county milk may be
sold in the coast cities.
Tie speaker stated that Imperial
and San joaquin valleys are the ul-
innate milk-Shcd of Los Angeles and
that ii Is now necessary tor these
communities to produce milk under
the most sanitary conditions IN or
der that it may be sold in the cities
where il is needed. Stricken be
HcvcS that it will take five years
or longer to make Imperial county
herds tubercular free and that there
viii be need of educating produc-
erS Of milk products SO they will
want TO keep clean herds and not
merely keep them clean because it
is compulsory. Although the speak
er has been here just 4 :eW days
he stated that dairymen he had
talked to were on the whole anxious
to make their herds tubercular
free and assist in cleaning out the
herds Of the entire valley.
Melvin King spoke on the Fall
Festival, which the local chamber of
commerce is sponsoring at the re
quest of the Ell Centre merchants.
1t is planned TO set aside Friday
evening. October 10, as the Fall
Festival and at 7:30 on that night
every merchant in town will have 4
window display which will be ehos-
en- TO present to the people of Inn
perial Valley the new STYLES and to
demonstrate the buying possibilities
in FL Centre as compared with
goods and prices on the coast. The
present plan is to have all windows
covered the entire day Of October
10 and to unveil all windows at the
same time Similar festivals in
larger cities have proven 4 success
from both the merchants and the
public 5 viewpoint, giving rs it does
a chance to study the offerings of
the merchants without obligation to
buy. as the stores viii not te OPP
ened that night. the display being
confined to windows only.
Against Revolving Lights
Leo Hetzel. who has recently re-
turned from the meeting of the avi
alton committee of the State Cham
ber Of Commerce, told of the plans
for state wide elimination of re-
volving beacon lights used f3r ad-
vertising purposes. 1t is the belief
Of the committee that revolving
, beacons should be confined to air
ports as many serious accident have
been threatened because in night
flying the aviator was not able to
distinguish revolving advertising
beacons from legitimate airport
beacons.
At last night : meeting q thc
chamb Der board Of directors, the first
Since the close Of the summer sea.
son, the directors made request of
the Fl Centre high school board,
soliciting that body to request Nier'
ling Kersev, state superintendent
Of public instruction, to make a
survey of Imperial county's Junior
college needs The boards also gave
its sanction to the plan for a city
wide Fail Festival on October 10
and endorsed the plan to extend
Highway L. s. 80. which passes
through El Centro, from San Diego
10 the old Spanish light house on
Point Iona.
Plans were made to assist the city
in securing testimony TO be present
ed at the railroad commission hear
ing upon the opening of State street,
which has been set for October II.
Upon request Of Howard P. Mey-
or. the board endorsed the Cappcr
Kelley fair trade bill and proper
resolutions were drawn TO be sub
mitted. The remainder Of the meet
ing was devoted to routine business.