Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-11-22
PUBLICITY DRIVE
MAPPED TOBR|NG
TOURISTS TOD. c.
ivan z. Goodner Of Los An
qeIeS C. of c. Tells Com
mittee Advertising Plan.
RUSSELL EDWARDS AND
w. G. JAMES ARE HEARD
Chairman Cate in Radio Talk Com
pares Capital With Other
Cities.

ylblllR dIlu PdDAASlOy RAO6AO wv
tempted to attract tourist traffic to the
National Capital, were laid before q
rroup Of enthusiastic local business men
late Yesterday at the initial meeting OF
the special committee of the Washing
ton Board of Trade, appointed to study
means of promoting tourist travel to
this city. The meeting was held In the
board offices In The Star Building.
An exemplary plan for the Launching
of intensified advertising for Washing
ton was given the committee by Ivan
e. Goodner, manager of the Washing
ton headquarters of the Los Angeles
Chamber of Commerce. Mr. Goodner
was requested to meet with the group by
A. c. Case, vice president and general
manager of the Palais Royal, Inc, who
q chairman Of the committee.
The committee also heard Instructive
talks by w. @. James of the Washing
ton Guides Association and Russell
Edwards of the American Tree AsSocia-
xaon on the tourist traffic subject.
Mr., Case, In o talk broadcast over
gtatson WMAL last night, presented
1tatistics and information comparing
washington with other cities in growth
and possibilities He also made plea
TO residents of washington and vicinity
IN behalf Of the Board Of Trade for In
formation, ideas and suggestions re-
tory connected with persons or places
in history since the days Of the Revolu-
ton. This information, Mr.. Case de-
clared, would be q preliminary step to
collect material that might be worked
upon into comprehensive, forceful and
interesting material to be circulated
throughout the country to create Ma
tion-wide interest In Washington and
vicinity, especially In conjunction with
H. IUouhfTaCfnY1 hfHaYrfHY1YfCl
celebration IN 1882.
Opportunity for Business.
I'VE have at hand an opportunity"
Mr.. Case said, ITO make great strides
In population and business, by carefully
studied and systematically planned Ma
tion-wide publicity of the many attrac-
lions of the National Capital"
Pointing out that Washington in re-
atty has the greatest number of impor-
tant attractions of any city in the
United States to citizens Of the country,
Mr.. Case developed the idea that one of
the outstanding factors In increasing
the growth Of Q city Is to get people to
that city. The objective Of the pro-
gram planned by the Board Of Trade,
he said, Is to bring thousands Of tourists
TO Washington by bringing 70 their at
tention the incorporate wealth of
interest to every man, woman and child
In the United States
1.-THE Government cannot be expected
TO develop ollr commercial possibilities
for u.s." Mr.. Case said. THE business
interests must do that for themselves
by modern promotional methods and eff
fectfve publicity.
tention Of the general public to the at
fractions Of our community Is undoubt-
edly the reason that many other cities
and communities In the United States
have grown in population, in business
and in wealth considerably higher per-
centage than Washington has grown.
Our climate In Washington has been
described by an eminent authority as
most salubrsous. with just enough vari-
ETY. not TO be monotonous. Thus, when
we allow other cities to capitalize on
climate and get large increases in their
population, with climate one of their
strongest arguments, we are neglecting
our opportunities.
Opportunity to Develop.
with the great governmental build
Ing program for washington, which will
undoubtedly add great beauty and at
traction to our city, coupled with the
patriotic interest In Washington and
vicinity that viii be aroused by the
celebration Of the surrender at York
town, which Is 70 take place In October
next year, following which the Govern
ment program for the celebration of the
Washington bicentennial in 1882, 1t ap-
pears that Washington business men
have an opportunity to develop the COM
mercial interests Of this city that will
not present itself again, probably for
another century, and that II a we'll
planned promotion program is put
forth and carried out with q high de-
gree Of energy, skill and intelligence.
we might reasonably expect to increase
our business volume from IS to so per
cent within the next five or six years. ("
Mr.. Goodner told the Board Of Trade
committee yesterday Of methods which
had been successfully employed by his
organization in the boosting of tourist
trade to Los Angeles, pointing out that
approximately per cent of the visitors
TO Los Angeles County became perma-
nent residents. He said the Nationwide
advertising program that Is conducted
by the Los Angeles chamber had q COM
paratively inauspicious beginning, tax
ing in small territory at the outset, but
adding gradually to its advertising field
"A program Of this character" Mr.
0oodner pointed out, must be done
thoroughly and intensively II 1t Is to
be successful. It is better TO take in
half the population and sell your city
to q substantial percentage at the out
set than to spread your campaign over
the entire population of the country
and merely scratch on the surface"
Publicity Bureau Urged.
Mr. Edwards advocated as a part of
the program the establishment OF a
publicity bureau to furnish the press OF
the Nation with news that would be
for the best interest Of the Capital. He
pointed out that the only real publicity
Washington gets in the majority Of the
newspapers Of the country Is sensa-
tt0nal crime news and the like that is
given prominence because Of the fact
that 1t emanates from the Capital of
the country.
Mr.. James furnished the committee
with information concerning the guides
organization which operates here
through the hotels. He presented the
committee with maps Of the surround
ing country, principally Virginia. which
are used 70 advertise i1eighboring terri
tories by trade and commerce bodies.
Mr.. James declared that the Virginia
State Commission on Conservation and
Development Is most anxious to stinu-
late tourist trade to this section Of the
country, and believed that the commits
SIGN would be willing 10 cooperate with
any organization formed to promote it
The guides association representa-
tive, who Is also q member Of the Board
Of Trade. told the committee that the
Virgins conamission hGd offered TO Gre
ate fund Of eiSO.00O 10 finance bu-
reau, properly organized, IN the Ma
tional Capital, designed to attract
tourist trade. No organization, accord.
ing to Mr.. James. had been founded
and the offer was never accepted.
The members OF the committee pres
ent included w. w. Everett, vice presi-
dent and general manager Of Wood.