Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-10-14
NEW BOOKS
AT RANDOM
1. C. M.

MOVING FORWARD. Henry Ford: In
collaboration with Samuel Crowther.
Doubleday, Doran & Co.
Henry Ford's system of economics is
shop made. It's trial and justification
the business of the open road.
BY way Of this system-though Mr..
Ford would. not be likely to formalize
his industrial program by the use OF so
stiff a term-but by way OF 1t a dis
tinct departure is made away from the
science projected by academicians as
pure logic rounded to q body OF eco
nomic theory.
Yet in foundation and superficial seiz-
ure the two do not sum dissimilarly.
Production, transportation, distribution
ment of each is work allied to its nat
ural complement, money. Industry and
finance FINANCE itself in essence an
Industry joining hands In full COM
potency toward the progress OF the
world. The entire social structure Is
rooted within such union. Upon 1t
every measure of community life de-
ponds. Enterprise, education, politics
the agent of government, religion the
active hand Of well-dotng in every
direction.
Mr.. Ford is q doer. The professional
economist Is a scholar, devoted to the
irrefutable logic of his subject, bent
upon fitting the human element to rig
idly drawn reasons and deductions.
Here the two part company.
Here besides, the common man has a
chance to come upon body of opinions
and convictions about enterprise and
industry that has been drawn straight
from personal experience itself and
world in its frequently wise and as
frequently unwise efforts toward ''mov-
ing forward"
Startling things in this book. And
you don't believe them. Why not?
Chiefly, think, because they are new
New thoughts, new programs, new
things generally are suspect. Admis-
sion to the book is by way Of bit of
ritual. Nothing more than to shed the
old skin of tradition, Of flxed beliefs
about certain matters passed on by the
grandfathers. Just common sense and
nothing else. We are moving too fast
to carry the lumber of excess luggage.
So, stripped and clean, step into this
book along with Henry Ford and his
colleagues.
Step in anywhere for a swift look
around. Later you will stay longer
taking in the full import Of this sane
and solid matter.
Henry Ford does say strange things:
To-day none of the leaders is working
for money" Industry does not exist
to find jobs for as many men as pos
sible, but to find high-priced jobs for
as many men as possible" THE world
does not owe any of us livings, but we
all owe livings to one another" There
Is no such thing as overproduction I"
So, somewhat at random, we follow
this man as he goes on his industrial
way. smashing old notions to smither-
esns, gleefully knocking cold time
honored scarecrows In the fields of
labor. shocking person, Mr.. Henry
Ford. But the shocks are thrilling and,
what is very much to the point in
producing them is that Mr.. Ford
proves, definitely and concretely, every
case in the new order to which he Is
devoting his own body and soul.
Work and service-work for service.
Such the law and gospel in the new
creation. The idler Is waste, sheer
waste, whether he loaf in poverty or,
at the other end Of the line, In
wealth. The second more intolerable,
ing world, this one. And TO it all
things are added. It Is in this light
that Mr.. Ford conceives it and so from
many angles does he approach 1t In
its industrial and economic significance.
Wages, the wage earner's tenure of
service, his parity in all essential pro-
duction with the employer himself, ed
ucation in its relation to industrtalism,
the drinking mans value in produc-
ton, abolishing poverty in the course
of time, the limits of money-and so
d., Ill, -
innumerable problems inherent in the
supreme problem Of work for service.
You know this man. So, you know his
ways of doing. No stridency here for
the sake of creating opinion, no insist
ence at one place or another. Just
simple narrative instead Just record
of fact, fact so inclusive and so per-
sonal to all as to make the recital one
of individual character, directed upon
each of us. Here is the true story OF
work by a man who believes in it as
human tribe. And to be as well the
economic salvation Of a public led
astray by tradition, confused by the
magnitude and completely of current
life. Read the great book. Then go to
work. Read it again in the spirit of
your own increased activity Of mind and
body. Then read 1t some more for its
wisdom and practical outlook, for its
simplicity and an essential idealism
that includes the world itself.
BEHAVIORISM. John B. Watson. w
w. Norton g. Co.
This is the book that almost broke
the bank of the old interpretive psy-
chology. The innerists would have
none of it. Not content, however, to let
the study stand or fall by its own
substance, these set up war of right
eousness against it. Triumphant, too
for a time, these hosts seemed to be,
since "BehavioriSm" went into a re-
tirement that proved, happily, to be
but temporary. Willing to know If he
really were wrong as the tremendous
hullabaloo declared him to be, John
Watson went over the whole field again,
this time In the role of pure critic.
That was quite few years ago. And
mere Is the book again-not so much
rewritten as reviewed and corroborated
in the original issue And what is it
all about? About psychology, to be
sure You remember it, that study of
the mind OF which you could make
nothing at all! The trouble with you
bility of the mind. No one could see
1t, or handle it, or taste, smell or hear
1t. The nearest approach was by way
OF words that, themselves, meant just
nothing at all Consciousness, concept,
image, idea, apperception-just a few
OF them picked out from blessed for
getting to remind us that these have
something very important to do with
our thinkings and feelings and, just pos
sibly, with our doings.
Then John Watson, quite way back,
ln0ee0 hofOro
said "Shucksl" or words to that effect.
This interpretive psychology is bunk.
It is hokum. It is any other thing that
never by any CHANGE comes within 10.