Imperial Valley press., 1930-01-23
EIGHT CYLINDER
FIELD ENTERED
BY DE- SOTO CAR

The De Soto Straigh. Eight, an
entirely new and sensationally dis
tinctive car priced around 81 900 in
PRODUCED for the first time at the
recent New York Automobile Show
as a companion car to the phenom-
cnally successful De Soto Six, which
established q record for first year
sales, will be on exhibition in this
city by the Inland Motors Company
on Saturday, it was announced to-
day.
This Straight Eight is described
as the "mysterious Eight" which for
the past few months has been play.
ing tag around the mountains near
Ligonier, Pennsylvania, accompan-
led by other eight cyclinder cars of
larger type, yet out performing
them in every way. The identity
of the "mysterious car" as the new
De Soto Straight Eight, puts to rest
the speculation which has been pre-
valent in the industry for many
weeks past.
The present De Soto Six virtually
unchanged will be continued in the
line and, together with the Straight
Eight, will be offered by De Soto
dealers this year.
Designed and developed in Chrys-
Ter Motors engineering department,
under the direction of Fred NJ. Zed-
er, Vice president in charge Of en-
gineering Of the Chrysler Corpora
ton, the new Straight Eight motor
has an y. A. G. horsepower rating
Of 26.i5 and develops 72 horsepower.
The engine has rubberinsulated sus-
pension; full force-feed fabrication;
drilled oil passages and the same
steel'strut light alloy type pistons
that have proved SO succeeful in
Chrysler- built ears for the past sew
eral years. The crankshaft is mount
ed in five main bearings, is static
ally and dynamically balanced and
is equipped with an impulse neutral.
izer, insuring smooth operation.
The remarkable power of the new
De Soto Straight Eight engine is ac-
counted for by the incorporation of
these and many other high grade,
carefully engineered and proven fea-
lures.
Seven Body Styles
One of the most sensational fea-
lures of this new engine is down
draft carburetion. The transmission
is of the three speed, selective slid
ing gear type, a unit with the en-
CINE. The steering wheel is of the
three-spokc type affording unre-
stricted view of the instrument
panel There is a thcrmostatieally-
controlled cooling system with
thermometer on the instrument pan
el. De Soto four-wheel hydraulic
misunderstanding brakes are an
other De Soto Straight Eight fea.
ture.
There are seven body styles:
roadster, phaeton, sedan, de luxe Sc
dan, business coupe, de luxe coupe
and convertible coupe with fold
ing top. With the exception of the
latter, all closed ears are equipped
with slanting windshields affordiny
ventilation through crank operated
'''N -huulttoldl
is obtained through flush.type side
cowl ventilators. Both open types
have folding windshiclds.
The external appearance of the
new De Soto Straight Eight is dis
tinctive and different. A newly de
signed wide-band radiator shell pre-
sents an original profile view while
a new principle in fenderwell con-
struction features those ears furn-
ished with five or six wire wheels.
All enameled parts are subjected to
the "bonderizing" process for rust
prevention. The interior fittings
have beauty and increased comfort
features. The instrument panel in.
PRODUCES the modern Convergent
Line motif for matched hardware
and metalwork in the interior.