Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-11-13
OUTLOOK FOR AUTO
TRADE IMPROVING
Leaders Of Industry See
Much Better Prospect
in Coming Months.
BY DAVID ]. WILKIE,
Associated Press Stah Writer.

DETROIT, November 12.-Althougi
the lessons learned during year of ad.
verse business conditions are not to bt
ignored, leaders of the automobile in.
dustry generally are looking forward anc
not backward. Pointing out that theiI
faith in the business future of the coun.
try has been expressed not only in words
but by deeds in the form of millions Of
dollars invested in new models durinf
the last year, the industry's executive!
today probably are more encouraged
over the outlook than they have been al
any time since the slump curtailed the
buying of new cars.
Confident Of Future.
Joining with other executives in en-
deavoring to visualize the end of the
business depression Is William j. Nc
Aneeny, president and general manager
OF the Hudson Motor Car Co. Mr.. Nc
Aneeny is one of the executives who be-
lieyes the automobile industry again will
be leader in renewed business activity
and hasten the return to prosperity. The
automobile industry he said, was the
biggest customer of the railroads. the
steel and the textile industries in 1929
Each OF these industries, he added, will
feel the effect of the new model pro-
grams now III operation.
Regardless Of whether the return OF
normal business conditions begins next
week, next month or next year, leaders
OF the industry are confident that the
future OF the automobile is secure. Aside
from the fact that it long ago became a
necessity instead of a luxury, they claim
1t Is one of the few manufactured
products that has been consistently i'm
proved IN quality and steadily reduced
in price,
New models Of most of the more
widely known types of cars have been
brought out or announced during the
last few months, so that little remains
Tor introduction at the national shows
In January. The fact that so many new
models were brought out during a pc
ROD OF slack demand, and that a sus-
tanned period Of selling activity will be
needed before 1t will return the huge
sums their production involved, has led
70 guesses that there will be few new
models offered next year. One SEEM
1ngly plausible conjecture Is that most
OF the new models introduced this year
will hold throughout 1881 and until the
automobile shows year from next jan
uary.
Trading one used car for another, at
a reasonable price, and continuing the
trading process until most of the orig
tnal allowance has been recovered and
the car on hand has little or no further
sale value is a plan adopted by some
dealers to reduce their used car in
ventories. Finally as the manager of
one dealers association explained, only
"junker" is left and the dealer pays
TO have 1t carted away. Most authori-
ties are agreed, however, that this plan
remedies the used car problem only
in so far as individual dealers are con-
cerned and that its real solution still
Is to be devised They point out that
very few motorists keep their cars until
no trade-in value remains; instead, the
ultimate disposal Of the worn-out We
hicle is brought right back to the in
dustry itself.
Production Decreased.
October production in the automobile
industry has been estimated at 156,743
units by the National Automobile
Chamber of Commerce. This is the
lowest October production in many
years. 1t is accounted for in part, at
least, by the fact that Chevrolet was
out of production for part of the month
in preparing for the production of new
models. Chevrolet's new models were
brought out several weeks ahead of the
date originally planned.