davidaulloa/AmericanStories huggingface dataset:
The Coolidge examiner., 1930-10-24
ADVERTISING AND ADVERTISING

This the age of publicity and he VINO employs the
best medium reaching the buying public achieves the
greatest success
For many years newspapers furnished the only means
for carrying messages to the buying public Later
zines and other periodicals entered the field then circu
lars and finally the radio.
Volume advertisers employ advertising experts who
are constantly on the job studying the subject and we'll
they for they annually spend hundreds OF millions OF
dollars to create and stimulate buying.
These experts are generally agreed that medium
publicity approaches the newspaper which enters the
home and read by every member of the family and often
by neghbors who not subscribers AS result of their
studies circulars have been discarded of little value The
radio as advertising medium has its peak recent
survey showed that so per of the radio audience turns
the dial onto something ese when advertising talk is
on You cannot turn off the hometown paper You
throw away, but you never do until have read it
throughout
Ask any rural mail carrier what the mail patrons do
with purely advertising matter patrons have writ
ten for He will tell you that they invariably thrown
away at the box the to the home which shows
concusve that that kind of advertising has appeal
The merchant who reasons that he is we'll known
that he does need advertise counting visit from
the sheriff Older readers will recall st. Jacobs OIL
remedy that was in the medicine cabinet of nearly every
home in America 80 years 1t had been placed there
by the excellence of the product aided by great and
tegent campaign of newspaper advertising that extended
period of many We visualize their ads
this late day Finally the original sold out
to concern for large of money The new own
ers ST. Jacobs Oil reasoned that the product we'll
known that further advertising throwing money away
and by discontnung the of newspaper space they
could effect saving of something like So 900 900 per year.
the sum the former had been spending to keep
their product before the public What happened? Sales
Immediately began fall off and in few years ST. Jacobs
Oil became but mem ~ with the old timers The own
of went to the wall Countless others have
met with the same experience and yet others who persist
The Coolidge examiner., 1930-10-24

in following those footsteps will meet the same fate.
Newspaper advertising brings buyer and seller to-
geher at less expense and with much greater effect than
any other medium. Why not use it?-Congressman Har
old Knutson, Pioneer Journal, Wadena, MINI.
The Coolidge examiner., 1930-10-24
PLEADINC..--
| RADIO PROGRAMS

(Time given is Eastern Standard:
subtract one hour for Central and two
hours for Mountain time.)
Imperial Valley press., 1930-02-26
TAPIA PLANS TO
TIGHTEN UP ON
DIVORCE LAWS

MEXICALI, Baia Calf, Feb. 20
U.P)-Lower California no longer
will supply divorces for Americans
seeking to evade the more stringent
laws of their own country, especi-
ally California, Governor Jose Mar
ia Tapia of Baja California said
here last night.
Governor Tapia said he had ap'
pointed Joaquin Gomez as new judge
of the court of first instance at I'll
iuana and had instructed that Mex
lean laws must be strictly adhered
to in the granting of future di'
vorccs.
The governor said he had learned
of can amazing amount of illegal
ity" in the granting of past divorces
in Tijuana.
Speaking of the recent order Of
President Ortiz Rubio to curb gamb-
ling throughout Mexico, Governor
Tapia said the Baja California re-
sorts at Aqua Caliente and Tijuana
would not be affected at present.
He declared that it was the fed
cral policy to discourage gambling
among Mexican citizens and that no
additional gambling franchises will
be issued in his state. 1t also was
planned to reduce the number of sa.
loon licenses, the governor announc-
ed
Imperial Valley press., 1930-02-26
DOCTORS MAKE
STATEMENT ON
CANCER SERUM

CHICAGO, Feb. % U.D-Drs
w. b. Coffey and j. d. Humber. San
Francisco physicians engaged i,
cancer experimental work, notified
the American Medical Association,
today that they "do not claim /,
treat or cure cancer.
1--WE are carrying out experimcn
tai effort to prove our contention
that we have a potent extract from
the cortex of the adrenal gland.
hey said in telegram to Dr.. Mo
ris Fshbein. editor Of the associ:
tion's journal.
"Tho incidents arising out O.
this experimental work even AT u
date do not justify anyone to claim
HAT we are offering our extract as
n treatment or cure for cancer.
We are placing all available
specimens in the hands of the path.
colQgist. We stand or fall on tn,
decision Of our recognized author;
ties.'
"This statement should answer
conclusively,' said DR.. Fishbein
:" the assertions that anything bu
scientific considerations have
prompted the Journal 8 warnings I,
cancer sufferers not to START trips
to Caliofrnia until the value of The
treatment has been fully demon.
strated. >
Imperial Valley press., 1930-02-26
Nature Goes on
Shaking Spree

Several earth tremors shook the
valley yesterday afternoon and dur
ing the night bringing IN h un-
necessary fright to residents, espe-
clally those unused to such demon
ssrations of nature in playful
l1oOd.
No damage is reported from FL
Centro or vicinity as result of
these shakes. Report states that the
northern part of the valley felt the
worst effects. In Westmorland. sew
eral pieces of plate glass in business
house windows were shattered and
two adobe houses crumbled. At.
Brawley the plaster in two houses
was loosened but no damage of q
really serious nature was reported.
Residents here tell of spoons being
shaken from their hands while at
dinner, and other instances Of arti.
cles being knocked off the shelves,
but the city slept through the night
without difficulty.
The first shock was felt at about
3 o'clock in the afternoon, with an
other at s; followed by a rather
sharp rocking at $50; another at 8;
then again at IL, with the finale at
S:44 a. m., this morning.
Imperial Valley press., 1930-02-26
JILTED WOMAN
CAUSES ARREST
FOR OLD CRIME

Los ANGELES, Feb. 26. UP -
\ Tilted sweetheart who "ramem-
bcred" for nearly so years, brought
about the arrest which today held
John p. Dunn, alias "Rig Dick"
Dimes, in the county Jail here facing
IA murder carged in Il little Ozark
mountain town.
Dunn, arrested in connection with
n robbery and staying committed 2S
years ago in Clarkevillc, Ark, was
recognized recently by the former
sweetheart in Las Vegas, New,
gambling house. An unsigned letter
from her led officers TO arrest the
man.
Sheriff Fred Russell, of Clarke
vile, and Joe Y. King, former sheriff
Who succeeded John Powers. killed
during the bank robbery, have
identified Dunn.
The suspect denies he is one of
four men who looted the Clarkeviile
bank February 5, 1902, and : h t
down Sheriff Powers.
All four were captured. Two were
hanged, another escaped jail a II d
the fourth, a man named Dunn. fled
from hospital where he was taken
after being shot in the hip.
Dunn was identified through old
photographs and by sears from hip
wound. before the Arkansas officers
recognized him.
Imperial Valley press., 1930-02-26
New Members of
Probation Board

Judge A. c. Finncv advises that
he has inst appointed two new mem
hers of the probation committee of
the juvenile court, Mrs. Helen Pal
mcr. of Prawlpv. wife of Professor
Palmer of the Brawlev Union school
and George A. Harlan. who is the
principal of the Jasper school.
These two members of the com
mittcc fill the places left vacant bv
the late Or. Geo. A. Hartman. and
C. f. Pitzer. who resigned. Other
members of the committee are: Mrs.
A. C. Carr. CaleXico: Mrs. Albert A.
Ferguson. Holtville; George NJ. Con-
ley, Imperial; Mrs. II. V. GRAY, I'm.
peral, and Mrs. Fl. T. Osborne. Of
Fl Centre.
Members Of this committee have
been appointed in different towns.
so as to he able to advise probation
officers of any children in these
towns who need their attention. The
committee meets every month and
will have charge of the juvenile de-
tention home, which the board of
supervisors are now planning to
construct in the near future.
Imperial Valley press., 1930-02-26
DRY LAW AGAIN
BECOMES TARGET
FOR EDUCATORS
By PAUL R. MALLON
United Press Staff Correspondent

WASHINGTON, Feb. &c. U.P)-
President Hoover, Attorney General
Mitchell and the Wickersham law
enforcement commission are among
those who have joined in "unusual
violations of constitutional rights"
in connection with prohibition en-
forcement, il was charged before the
house judiciary committee hearing
on bills to repeal or modify the dry
law, today.
Rev. John Ryan, Catholic Univer-
sity socialiogist, who made the
charge, also told the committee he
did not believe there was a duty of
conscience on the citizen to obey the
prohibition law.
Other prominent educators and
lawyers condemned the 18th amend
ment in strongest terms today. DR..
Nicholas Murray Butler assailed the
amendment as an "impertinent in
vasion of the constitution" in let
ter sent to the committee from Col
umbia University, of which he is
president.
Wilton J. Lambert, nationally
known Washington lawyet; Rice
Hooe, also an attorney IT the capi-
tai, and DIR. Francis j. Gerty of the
Chicago Psychopa,hic hospital, all
attacked the law.
Imperial Valley press., 1930-02-26
Believe Oakland
Blaze Incendiary

OAKLAND. Feb. %. W.P)-An in
NcStigation WAS underway today of
the fire which swept a three story
frame and concrete building here
last night with damage estimated
at 100000
The fire which broke ont about
10 p. m, for a time threatened to
spread to adjoining buildings bat
'yas effectively checked by com
raries which responded to three
alarm.
Fire officials declared today they
believed the blaze to be of inccnd-
ary origin. Two newsboys on the OPP
posite side of the street from the
building in which the fire was, told
Of seeing man enter the structure
a half hour bcfoce the blaze booke
oat. They said they did not see him
leave.
Imperial Valley press., 1930-02-26
REBEL s.
OCCUPY
CAPITAL
Santo Domingo Captured
BY Rev volution ary
Forces Without Trouble
AMERICANS SAFE
Rebel Chieftain Advises
Minister Order Will Be
Maintained
BY RALPH E. HE1NZEN
United Press Staff Correspondent

PARIS, Feb. 26. W.D-France
turned again to Andre Tardieu to-
day as the most Immediately avail
able savior of the tangled political
situation which has brought tho
five power naval conference in Lon
don to complete standstill.
Tardieu visited the presidential
palace this afternoon and accepted
the invitation to head new cabinet.
after having refused to do so in the
morning.
Tardieu, with the powerful back
ing of Raymond Poincare, frances
master statesman, may be able to
form a temporarily workable gov
ernment in place of the abortive one
of Camille Chautemps, which was
defeated yesterday in the chamber
Of deputies.
1t was strenuous morning at the
Elysee Palace. Tardieu was called
by President CASTOR Doumergue to
form a cabinet, but refused. Only
the able Poincare, he insisted, had
the power to command a workable
majority.
Poincare, who has been seriously
ill, was then called but he also re-
fused because of his health.
Imperial Valley press., 1930-02-26
Woman Offender
Shown Leniencv

Difficulties which had arisen some
time ago from a suspected tri-
angular affair existing on the
Eastside, were temporarily settled
by Judge Perkins in police court
this morning when he sentenced
Cora Harris to six months term
in the county Jail on a charge of dis.
turbing the peace, said sentence be.
ing later suspended on condition Of
future good behavior. The COM
plant had been signed by Stella
Dawson on February l6, and charg.
ed that she was assaulted and badly
the Harris woman during a party
cut in an attack made upon her by
held week ago last Sunday night.
1t was limited at the time that man
was at the bottom of the affair.
A. w. Kennedy, 81, pleaded guilty
to charge Of drunkenness and was
fined $25. Sentence was suspended
on condition that the man leave
town Immediately. This was Ken
pedy's third appearance in police
court this week on drunkenness
charge. 1t was evidently thought
that the best way to keep him out
of the tolls was to have him leave tho
city, hence the decision.
Imperial Valley press., 1930-02-26
TARD|EU
TO FORM
CABINET
French Leader Rejected
Last Week Again Calico
To Aid Government
SUCCESS EXPECTED
Strong Support by POin-
care And Others To BE
Given New Effort
By HARRY w. FRANTZ
United Press Staff Correspondent

SANTO DOMINGO, Dominican
Republic. Feb. 20. W.P) Revolution
AIRY forces entered Santo Domingo
at dawn today and occupied the
city.
They made no effort TO take the
fort upon their entrance.
Heavy rifle firing in the central
plaza at 6 a. III. signalized the at
tack on the city, but casualties are
believed 70 be few.
.r"hc insurrcctionist force is csti-
mated AT about 1000 They were
armed with rifles, but were not un-
formed.
Three gunncrs who were part of
the governments forces in the
northern district, where the revolt
originated. were reported killed.
The revolutionists took over the
public works department and the
central police station.
Thc seized other strategic points.
Tn regular army appeared to be
submitting to the occupation with
out resistance in the capital but the
sound of cannon firing at Il distance
could be heard.
General Jose Estrclla, who is com
mandjng the revolutionary army, led
tis forces into the city
Assures Order
After the occupation of the capi-
tai he visited United States Minis
ter CurtiSs At the American legation
and assured him that the lives and
property of United States citizens
will be protected.
General Estrclla, who announced
that he represented the chief rebel
leader, General Estrclla Urcnc, said
he intended TO maintain order in the
capital. He told the press that he
was confident he had the situation
under control.
General Urenc is now at Santiago,
he said.
The whcrcabounts of President
lIoracio Nasqucz was uncertain.
Last night the president received
n Cnito1 Press correspondent at the
palace.
Madame Vasqucz spent the night
at the American legation.
Imperial Valley press., 1930-02-26
Coolidges Stay
At Hearst Ranch

SAN LUIS OBISPO, Calf, Feb.
26. U.R-Mr. and Mrs. Calvin Cool
idge today had complete seclusion
from an attentive California public,
IS guests of William R. Hearst at
his San Simeon ranch, 60 miles from
mere.
The former President was look.
ing forward to several days of rest
when he left here Yesterday to make
the motor trip to the ranch, and it
was believed the Coolidges would re-
main there until Friday.
1t was raining when they arrived
here, but the sun shone soon after
and they drove to Hearst's place in
bright weather.
Imperial Valley press., 1930-02-26
Need More Rooms
For Visitors

Ell Centro's hotels are over.crowd-
ed with fair visitors and many
turned aWaS SnSf eoqggI are everv 05ns Sa1
according to information received
this morning from the accommoda
tions bureau of the local chamber of
commerce. All available rooming
space has been preempted by the Wis
itors and still there are many who
are unable to find room here.
Every room which had been list
cd with the bureau has been taken
and more are urgently needed.
Those who have rooms or sleeping
quarters which could be utilized
curing this rush are asked to COM
municate with the chamber of com
merce Immediately.
Imperial Valley press., 1930-02-26
Abandon Hope of
Taft's Recovery

WASHINGTON, Feb. &c. U.p)-
Former Chief Justice William How
ard Taft is slowly sinking and his
doctors have abandoned hope for his
recovery.
His condition, taking n decided
change for the worse, today was
more serious than at any time since
he became i'll several weeks ago
and was forced to resign from the
supreme bench. His death is only
a question Of time.
DR.. Francis X. Hanger, his physi-
clan, called relatives after his visit
at noon today and apprised them of
the former chief jurticc's condition.
They are expected to come here
soon
Imperial Valley press., 1930-02-26
Stock Exchange
Plea Is Denied

LOS ANGELES, Feb. 26. (U.D -
Superior Judge Clair Tappaan today
denied Il motion to quas hthe Julian
Petroleum Corporation stockholders
suit against the Los Angeles Stock
Exchange to recover $4,000, 900 lost
in the Julian "Pete" stock over
issue.
Judge Tappaan, at the same time,
took under advisement a motion to
ouash the suit against some of the
ether brokers named in the suits
60 defendants.
Attorneys for the stock exchshge
cortcndcd in their motion that the
stock exchange was a non-profit or
.anization and not subject to suit.
Judge Tappaan did not comment
upon the business status of the OK.
change,
Imperial Valley press., 1930-02-26
Mystery Wells
Disappearance
OF Counties s S

Los ANGELES, Feb. %. U.P) -
The identity of the person who scrib-
hlcd "hcrmoinc tragedy" across the
'front.' of = letter which was returned
10 Pittsburgh, Pa. was sought here
today as police Investigated the dis.
appearance Of Ilildegarde Hocrmann
Dicncr, said hv her friends to have
been an Austrian countess.
The matter was called to the at
tcntion of local authorities by Miss
Reba Claire Martin, who came here
from the Pennsylvania. city after y
10 years correspondence with the
Austrian woman was ended by the
two scrawlcd words.
Investigation here revealed that
the countess had not left n forward
ing address when she moved from
.hc address known to Miss Martin.
Police have been unable to dis
cover her present whereabouts and
have not yet located the person, pre-
sumcd to be man, who wrote
IIermoine tragedy"
The officers said they believed it
'SSipic iHdt llt NilllhS was u"h'
by someone not very familiar with
English and they scented Il tragedy
in comparing "lIermoine" with the
middle name of the missing woman.
Miss Martin, n feature writer, said
she met the Countess Dicner in Wen
nu 10 years ago. Since then they
have communicated constantly, Miss
Martin said.
After she came to Los Angeles
from Vienna, the countess was en-
rloycd in downtown department
store, according to Miss Martin.
Imperial Valley press., 1930-02-26
NEW CLEWS TO
MISSING FLYERS
CHANGES SEARCH
Dole and Companions Re-
ported Heard in San
BernardinO County

LOS ANGELES. Feb. 2G. U.P) -
Two definite clews TO the missing
Western Air Express plane W t Ii
three men aboard today turned the
search to the north slope of the San
Hcrnardino mountains and the bar
rem desert country about 10 miles
east of Victorvillc, Calf.
Two ranchers of the Lucerne val
ley, Marshall Law ard Perry Ma
han, reported to Deputy Sheriff ].
+. Farley of Victorviile that they
saw the plane piloted by James +.
Doles as it darted through a rift in
the clouds near old Woman's
The plane carried Dolcs, Copilot
Springs about 3 p. m. Sunday.
Albert w. Bicrbcr and John W.
Slaton, a steward 1t took off from
kinyman, Ariz.. Sunday at HIS Il.
m. and was due in Los Angeles
about 1880 p. m.
The second clcw came to Western
,ir headquarters shortly after the
two ranchers reported to the Vie
torville peace officer.
State Senator 2alph Swing. San
Bornardino, brother of Congressman
Phil D. Swing, reported that he was
at his ranch in the north slope of
the san Rernardino mountains Sun
day afternoon and heard the roar
of planes motors about 3 p. m.
The reports of Swing and the
ranchers. Western Air officials, said,
to coincide.
Aviation men here said that the
reports, if correct, lessened the
chances that Doles Il d h i 5 com
panions would be found alive as it
seemed probable that they were
forced to make hazardous landing
somewhere in the mountain range.
Law and Nathan told Deputy Far
ley that the plane appareared to be
lost or in trouble" when they saw
il through the clouds.
Farley and the two ranchcrs or
yanized a ground party to search for
the flyers and Western Air an
nounced they had i planes flying
in criss-crOss routes between King
man aud Los Angeles.
Imperial Valley press., 1930-02-26
WEATHER CHANGE
FAILS TO HALT
FAIR INTEREST
Army Planes From Coast
Provide Program For
Second Day

Not even a brisk west wind,
which stirred up the dust, nor drop
in temperature which made heavy
clothing desirable, could keep visit.
ors away from the Imperial County
Fair today.
Officials of the fair were we'll sat
isfied with the attendance up to
noon and predicted this afternoons
visitors would compare favorably
with yesterdays attendance.
Today was U. s. Army Corps day,
and squadron of airplanes from
San Diego arrived on Imperial Coun-
ty Airport, opposite the fair grounds
this morning. Included in the squad
ron were one transport, three bomb
ers md seven scout planes, in charge
Of Major Carl Spatz, Captain H. NJ.
Elmdorf and Lieutenant F. 3. Val
cntine.
The major and captain are not ex.
actlv strangers here, Major Spatz
having been aboard the "Question
Mark" when it was setting refucl-
ing record here year ago. and Cap
tain Elmdorf was in charge of
ground operations at the airport dur
ing the time the "Question Mark"
made the valley its base. Hal
Hotchkiss, president, and Major +.
c. McCauley. secretary Of the San
Diego Chamber Of Commerce are
with the flyers.
An extensive aerial program was
planned for this afternoon with the
army flyers demonstrating just what
first class fighting ships of the air
can do.
Garrett and Wright Company, fea
turing fancy riding and rodeo stuff,
augmented the Crafts carnival in
supplying amusement.
Blimp Delayed
Through change in plans the
volunteer, baby blimp of the
Goodyear Rubber Company, was un.
able to arrive here for the opening
of the fair, but will leave the coast
tomorrow, arriving here on Friday,
1t was announced today. An unex-
pected visit to Los Angeles by Paul
W. Litchfield, president Of the COM
pany, kept the "Volunteer" on the
coast.
The horse racing program will
start tomorrow and continue for
three days. Frank Lathrop, chair
man of the racing committee, has
lined up three good cards and prom.
ises to give the valley residents
plenty of excitement when the bang
tails get running around the mile
track.
Tomorrow is Sounth End and Ser
vice Club day. Members of the
Lions, Kiwanis and Rotary will visit
the fair in groups and heavy dele
CATION of south end residents is ex-
pected.
Imperial Valley press., 1930-02-26
Driver Held For
Victims Death

With the death Of George McLel-
and at the county hospital, the
charge of driving while intoxicated
which had been filed against j. j.
johnson by L. Mitchell, city traffic
officer on February Il, was changed
to one of manslaughter when John
son appeared before Judge Mayfield,
yesterday afternoon. The complaint
which changed the charge was
signed by Herbert Oglesbcen, a wit
ness to the accident which occurred
at Broadway and Fourth streets, on
February 10, in which McLeland
was knocked down and so severely
injured that he never recovered.
Johnson will come up for his pre-
liminary hearing on March 7.
Imperial Valley press., 1930-02-26
Damage To Fair
Tent Is Slight

Reports from the county fair
grounds this afternoon advised the
wind had caused a little difficulty
with one of the large tents, working
two of the poles loose and causing
part of the tent to tear.
Emergency repairs were made
promptly and measures were taken
to strengthen the anchorage of the
tents. No serious trouble was cx.
pected and fair officials said the
wind would not interfere in the
least with operations. Like all ri
mors this one had been considerably
exaggerated by the time it reached
this city.
Imperial Valley press., 1930-02-26
Youth Ends Life
After ScOlding

LOS ANGELES, Feb. 90. U.P) -
The crib in which he had played
Is a baby figured in the suicide here
last night of Albert Schimdewolf, -
year old SON of Mr.. and Mrs. Earn
est Schindewolf.
The youth hanged himself after
his father reprimandcd him for stay
ing out late at night, by fastening a
rope to his neck and a punching
Dag standard, and then jumping
from the edge of the crib.
He had, according to his parents,
tried to commit suicide three years
ago when the family was living in
Clemens, Mich.
Imperial Valley press., 1930-02-26
Chinese Deaths
Battle Police

DOWNEY, Calf, Feb. 26. U.D-
Authorities today sought solution to
an Oriental murder mystery in
which three Chinese were slain as
they slept in lonely ranch cabin.
Unable to learn of any Tong
trouble on the Pacific coast at pres
cnt, officers were trying to estab-
lish robbery as motive for the crime.
OF the three victims, only one,
See Yen, leasee Of the ranch, had
been identified.