Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-03-06
GOOD WILL AS AID
IN BUSINESS URGED
Example of J. C. Penney in
Building Fine Personnel
Is Cited.
BY JOHN r. SINCLAIR.
Il nisnatch 70 The star.

Special D1SpatCn 70 1nS otaEs
NEW YORK, March 6.--J. G. Penney
successful merchandiser, attributes his
success almost entirely to the leadership
set-ur within his own organization. He
says:
ITO develop a successful organization
three factors in the personnel must al
ways be included. First, every manager
must have a pleasing personality. can
tell when I meet a person whether that
person is the type, for without it we can
do nothing. But if one has it, then the
second thing is to give that person re-
Sponsibility. Most corporations stop
here. think third element, however,
must be added to maintain and
strengthen an organization. That third
factor is to allow the individual to share
literally in the profits which he himself
helps to create"
This policy has enabled j. G. Penney
in % years to build up one of the larg-
est institutions of its kind in the his
tory of business. 1t is known as an or
ganization full of aggressive leaders,
each particularly loyal to the group.
For good will in business personnel is
indispensable to success.
This is the unfortunate part of the
Fox Film Corporation dispute. No mat
ter how the financial tangle is met, Mr..
Fox and his former associates are at
loggerheads today. William Fox advo-
Gates certain plan which his associates
of former days violently opposed. The
plan offered by the Bancamerica- Blair
Corporation is opposed by four Of Fox's
vice presidentS-Winfleld r. Sheehan,
Saul e. Rogers, G. p. Sheehan and John
Zanft-aS well as by James r. Granger,
general sales manager.
These men hold that the plan sub
mitted by Halsey, Stuart & Co. is more
advantageous by $3l 100000 in cash.
Mr.. Fox disputes this.
Naturally feeling has been aroused.
tn old spirit that has built the or
ganization to what 1t ia leader in its
fleld-has gone. Mr.. Fox or his former
close associates must give way. It Is
doubtful II they can ever work together
again in friendly business cooperation.
Money Is very important to Mr.. Fox
now, but not any more important than
men. This is the sad part Of the pres
ent struggle in Wall Street for the con-
troll Of this vast enterprise.
Peter A. Bogdanov, the new chairman
Of the board of directors of the Amtorg
Trading Corporation, speaking ut q
luncheon of the American Russian
Chamber of Commerce in New York
presided over by Reeve Schley, vice
president OF the Chase National Bank.
made this statement:
IF the door to the Soviet market Is
to be opened wide to American manu-
facturers, the American money market
must be opened to the Soviet Union
and the question Of credits and loans
must be approached with q realistic
understanding Of existing conditions"
This new Soviet business leader, with
headquarters in New York, took a rap
at q type Of reactionary thinking in
Russia which holds to the belief that
II the plans Of the Soviet government
are carried out that government will
not have to resort to imports in the
future.
Listen to his answer: -,.-.
need hardly suggest to this assem-
blage that such a view is not in accord
with economic experience. A country
bu s more and its needs increase as its
material wellbeing rises. Besides, the
Soviet Union is only beginning to de-
velop its resources. Then, demands of
our rapidly increasing population are
expanding steadily, and the five-year
, plan provides for continuously increas-
ing exports"
Many of Americas most important
business leaders were among the 300
who attended the luncheon.
The Federation of British Industries
wants an imperial trade conference, in
GLIDING all the dominions as well as the
British Isles, called Immediately.
British industry sees the growing
power of the United States exports
coupled with the fact that the domin-
ions are now securing q large part Of
the export trade which the British isles
formerly had.
"At present the United States exports
only per cent Of her total produce
tion," says the federation'S report Il
British business men. IF she were to
increase this by only / per cent this
would represent an increased export OF
| $3.50. 900, 900, equivalent approximately
to 10 per cent Of the total British
exports, which would mean additional
heavy competition for British industry
In the world markets"
While the federation looks at Lord
Beaverbrook'S empire free trade cam
paign as an ideal to look forward to, the
federation thinks 1t cannot for many
years be more than a vision.
But the next 10 years will see q
much closer business unification Of the
British Empire than the last So" says
a British business man.
| (Copyrisht, 1880, by North American News