Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-11-09

hibited under the aus
- piceS Of the Marvellous
Manufacturing & Construction
CO. Of Squeedunk, Pa, makers Of
super-quality tinfoiI nuts and
bolts for every member OF the
family. You cannot start the day
right, and neither can you end II
properly, unless you purchase our
super-quaiity nuts and bolts ana
use them twice a day, Then con-
suit your doctor twice q year.
Little DOtty Thinshanks, who
plays the leading role IN this
modern drama OF low life ~
CHICAGO, has used our supeF-aual-
ity products since she ran away
from the reform school IN 1853.
Tlsis startling announcement
may seem 9 bit farsfetched, put,
according to. furloF from the
movie manufacturing plants ~
Hollywood, We are to witness Q
general hook-up in the movies
and pstIonai advertssing, some
what on the plan Of radio 9GyeY'
Using. It is states, ana upon
pretty good authority, TOO. inst
plans have already been com"
pleted to produce feature pictures
advertising many products, E0E
instance, a certain autoEnobile
NAV become the advertised tea-
tlre of q film. Ali cars used In
the production are to be OF this
particular make; the name OF the
car is to be prominently displayed
ia clashes: the manufacturer OF
the automobile pays q large slice
Of the production cost or the pic
ture. and he is given the impress
sion that his paid advertising Is
very subtIe-that it Is Of such
character that the movie audi
ence Will never know 1t is being
Infiuenced by high-poWered sales
mansiaip. IN the future, II you
are Given q closeup Of the label
Of 4 pan Of rolls on the movie
stars breakfast table, do not be
surprised. Call up the bakers
Naturally, this idea comes from
the radio, but the movie people
may come back with q statement
that the speaking stage has been
doing the thing for years--ad-
vertising certain brands Of cigar
cites, automobiles, etc, However,
In most instances, the stage ad-
Vertising was given in exchange
for stage properties - articles
which helped dress up the stage
for certain settings. There never
was a close association OF the
stage and the advertiser.
ctnemnEtc standards cary In dtt-
ferent PARTS of the World, and this
fact keeps the Hollywood producers
guessing most Of the time. For IN
Stance, foreign PERSONS OF certain
pictures must contain laTgs
s cs.s ;. S .,s css Rs io he AS SsGc
csE gcssst j.. 80 s.a. "e y. s ot HiISaSs
Duplicates Of those produced Tor the
theGters Of this country.
AFTER study Of the new Eddie
Cantor picture, "Whoopee,"
one is inclined TO doubt the value
of color IN motion pictures. The
Cantor story is good one, and
the stage show was transported,
Complete, 20 the studio; 1t viii be-
come one ofnthe box once fea--
tures-e-Elae year-plenty OF
comedy, good music and pretty
the opinion that It would have
been . more attractive picture
without color. There is . mass
reds which, to say the least. does
not form q true and natural pic
ture. IA the effort to obtain
color ~ Just color ~ the yeIcWs,
browns and reds push themselves
out ct the audience without re-
lation 20 the material being pic
tured. FISH tiuts are not really
There g only one thing which
viii prove the value Of colored
pictures. The colors must be
true. They must be assembled
without the clashing, which is
now 30 annoying. There must be
q dropping out Of the yelloWs,
browns and reds. At the present
time they are certainly filled with
color, but they remind one Of the
daubs of an inexperienced portrait
painter-thes chap who uses every
bright color on his palette, re-
RardIeSs Of whether it is the
proper color. The use Of color in
the motion picture is . problem
Tor the future.
80 -
It e announced that the multi
millionaire producer HowGTG
Huahes, pho spent some Of his mil"
Hons on the production OF "HeHs
Angels" Uttt, In the future, be as
eocsated wtth Joseph NJ. SeheEck. NJ.
HU1hes' production company has
been kaopH as CaGdo PY0dncttoHe
The pictures tDtil be YeleGseG through
the United Arttsts Corporation.
~HeIPs AHGe5," non reported ready
fov shotDgHg, he's been IN the pro.
cess al gs1NUfnctUge for several
We0rs. and sts exhibition q GtDGtted
Wtkh ooRssdeYG6Ie tHteyest bv pro-
THE future of music seems to be
closely related to the motion