The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1930-03-07
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"AOhs DidnC 10 advertised
Light of the Mind
Thinking Big and Small
An Ancient Dread
Francis FL. Sisson, vice president OF
the Guaranty Trust company, repeats
what has often been said here. that
the big problem is not production but
distribution.
Business is on the up grade. Mr..
SiSson does not agree with that distin-
guished political economist, Solly
Wertheim, who says, Business is
looking up. flat on its back, look,
ing up"
Mr. SissOn reminds merchants that
with adequate advertising goods can
be sold at lower price than without
advertising.
First, have what the people want,
then LET them know you have it.
Consider Mont Blanc, nice mountain
In Switzerland.
One million and eighty thousand
people visited Mont Blanc last year,
spending more than $10,00O.000 in lit
tie communities near the mountain
Only 100 climbed to the top.
We have bigger, better mountains,
but they don't get the advertising that
Mont BLANC gets, and they don't take
In the money!
1t is true that established reputa.
ton helps Mont Blanc 1t is also true
that advertising helps to establish
regulations, and keep them established
There is no better work than dis
tributing good books. They are the
light of the mind, stimulate ambition.
develop good taste, prepare mems
minds. for service in the present by
making them acquainted with the
achievements, discoveries and services
of the, past
Maj. George II. Putnam, veteran of
the Civil war, and a most distinguished
veteran of the book publishing profess
sion, now dead at eighty-five years of
age, represents public service in
high degree.
New Yorks police force includes
radical squad" selected to deal with
rebellious radicals.
Planning that squad in days of eX-
traordinary prosperity. somebody was
looking far ahead.
Asa rule. prosperity is more effec-
tive than poison gas in dealing with
radicalism.
In the clash between unemployed
radicals and police in New York, the
photographs show women struggling
and fighting more violently than men.
Nothing surprising In this. When
women believe anything they believe
Il more violently than men. And when
they believe, nothing is important CON-
pared with their belief, and they care
little what happens to them
Henry Ford will say in Capper's
Magazine for April that at is just as
easy to think big as 1t is to think
small"
1t is, after you get start. For In
stance, in 1859, seventy-one years ago,
John ID. Rockefeller, who began work.
ing as Office boy for $40 a month,
started for himself as commission
man. He began thinking big" He
had accumulated $4,000 in 1862 and
took a partner, Maurice B. Clark.
They invested their money in crude
oil .''refinery" in Cleveland.
That was the beginning of think
ing big"
In 1865 Mr.. Rockefeller, who is now
approaching his ninety-first birthday,
and was then twenty-six, bought out
his partner for $72,50O. Standard Oil
corporation papers were signed on
January 10, 1870. Standard Oil is
now sixty years old.
John d. Rockefeller has been
thinking big" ever since.
His best big thinking" has been
devoted to the fight against disease.
Instead of using a few dollars to re-
neye individual cases, he uses tens Of
millions to eliminate disease perma-
nently.
Signals to protect pedestrians from
automobiles are to be installed in big
cities and amber colored" lights were
suggested. The police say: DRIVERS
20 IN
red. That makes them STOP"
Why is it that red impresses men,
and even the lower animals? Is 1t,
perhaps, because men, for forty mil
lion years, and animals through hun
.dreds of millions of years before man
came, have known and inherited one
great dread, the red blaze of forest
or prairie fire?
The national Industrial conference
board tells you that the wealth of the
United States amounts to three hun
dred and sixty billion one hundred
million.
Il sounds lot, but it is only $4,000
for each American, with about $500
extra for New Workers. That isn't
enough.
Human machines alone, leaving out
mines, real estate. factories, are worth
more than three hundred and sixty