Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1930-06-29
BY G

that's the Valley. IL Is THESE IOur
attributes which create its in
dividuality In this land OF the Rio
Grande border II IS from a back
ground Of years tn the ch.eve-
ments of hours now arise. II is
ambitious youth which flourishes in
the shadow Of experienced maturity,
the two Prowlr side by .de In
Mother Natures newest and most
promising garden.
Rich in natural charm and beauty
the Valley lies tucked away in a
corner OF the hi toric Old South
from which she inherits a certain
dignity and p0ise. From her neigh
Dor. Me she takes a da-l OF
enchantment to enhance her WI
personality and then assumes a
serene complacency Of manner from
the tropics to complete her ailnring
self. III such a blended atmosphere
the pride OF Texa. Is unique. The
radiant Rio Wiley sparkles like
a clear, cool, e. erald amid a bank
Of bur ng @'lsty pebbles. And
nowhere in all The world is there
now a more beautiful and valuable
gem VIII. h you may share. Its beauty
Is constant and colorful through
out the seasons OF tire year-glorious
sunshine perfectly balanced by re-
freshing breezes. soothing air Of a
most delicate quality. magnificent
moonlight peculiar to the topical
portion OF the globe-these but a
few OF the elements which grace the
luxuriant Wild and cultivated veg
citation IN the Rio Grande Valley.
Valley Cultivates
These are indeed no extravagant
terms either II We but realize this
fact-we fortunatez are living each
day In just such a paradise where
others pay TO spend a short vaca-
ton. You are living in it. aren't
you? What's that you say? Your
y~earning TO Join the happy Valley
will soon be realized and then YOU
will begin 10 live a life Of real
contentment. But until that happy
day, what th--? Why. you ill
bring the fam. here 10 spend the
summer. And next winter? You are
hoping TO somehow steal an Dther
holiday SO that you can come again
10 visit your old love IN all her
splendor OF golden grapefruit. That's
what the Valley does TO you. She
c~aptivates your heart IN q way YOU
can't forget. That travel older
which read. Visit the Valley and
View All" and the words of that
resident. Nothing but happy days
since we came , the Valley-un-
deniably tn linger in ycur mem
DRY because they are so unbelievably
true. What more should humans
ask who seek that elusive some
thing-happiness7
Once you are here the kind warm
sunshine Will gladden. your heart
and thaw your iciest disposition.
The coolies. introduction will fairly
melt into one or true Southern
Texan-Valley style. III would seem
that the traditional southern hos
pit5lity must surely have been
founded on such climatic conditions
as temperature. - any rate. what
ever the origin. warmth and f-'-1d-
illness do soa with the mercury In
the Rio Grarde Valley. And under
the power or King Sol and Queen
Luna persons from every part Of
the world come and conform TO
the new customs what Governor
Dan Moody has called the Modern
Promised Land. You yourself NAV
have arrived only Yesterday, but
todav you will b. linted out rs an
old-timer for -1mer-- he's tn
your place as the newcomer. That's
just how rapidly things are moving
in the Valley the governor observed
during his recent visit here.
Elways Something New
Something new all the time Is
literally true. And in this respect
We r ultra-modern. However. the
natural counter balance protects
us again from extremes. This time
ii Is the -iesta hour which rene-s
our vigor, r-,serves our strength
az the same time composing our
nerves. Warm weather with cool
breezes. interesting activity with
sufficient leisure simply an ideal
place in which to -rN-k and play.
isn't it7 The Rio Grande Valley
might well be called a magical mag
net attracting visitors and emi-res
in equal numbers.
What is this spell of-something
old yet rev. beautiful. charming.
and very true7 You see IL. you hear
IL. but most OF all vnu feel II. Tg
it a Romance OF Rio Crande? T.
II being W 7 Down South IN
Heaven? Could II be something
which happened Old Monterrey?
Or Is II Just life Under a Texas
Moon?
The very thought OF ire latter.
In you have ever ezDe-iencsd IL.
carrys you aways from everything