Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-23

aloud to get the meaning Of this
are difficult to handle.
SibilantS, too, at times are not
pleasing, though person who has
good diction does not find them
very troublesome. Any actor with
the slightest trace of a lisp or a
hiss in his voice just goes all to
pieces over such a phrase as
"sixty-Sixth in a series of serious
sessions" The word oscillation
all by itself has been known to
stump some would-be radio &C
tors.
Continuity writer's know many
of these words and manage to
keep most of them out of the
scripts that reach the actors.
When 1t is found impossible to
substitute words, the director
watches for them and takes time
out to give the actor with the
handicap lines plenty of time to
master them.
THE theme song, which is now
holding undiSputed sway over
the motion picture industry, is
looking for new fields to conquer
according to Arthur Bagley who
directs the Tower Health Exer-
cises for the Metropolitan Insur-
ance Co. Out of total of 10000
letters he received last month
from members of his radio exer-
else classes, one brought the sug-
geStion that a theme song be
written and adapted to the eXer-
ciSeS.
Bagley, while giving the Sug-
geStion consideration, does not
favor it. For. more than five
years the exercises have been
broadcast" Bagley said. I'm
mediately preceding each class
the Metropolitan chimes are
sounded. These chimes are as
vital as the music accompanying
the exercises. To add a theme
song would be gliding the chimes. 4"
IN one stride radio broadcasting
moves up to commanding po-
Sition above the amusement CEN
ter of the world, with the Ma
tional BroadcaSting Co.'s an
nouncement of new Times
Square studio in the New AmSter-
dam Theater Building, former
home of the Ziegfeld "FollieS."
At the very heart of Broadway,
high above the principal arteries
of the entertainment world, the
National Broadcasting Co. has
taken over the entire New ANS
terdam roof and transformed it
into one giant broadcast studio
as an important addition to its
elaborate quarters at I'll Fifth
avenue. BY this move the New
Amsterdam room completely loses
it's identity as a theater, to be-
come the focal point of N. B. C.'s
coaSt-to-coaSt networks, reaching
an audience numbered in mil
lions, on the occasion of impor-
tant broadcaStS.
And the radio system acquires a
strategic location in the mathe-
NAUTICAL center of New York's en-
tertainment whirlpool, where it
may bring to the microphone
noted stars of the Broadway stage
who were formerly unable to
leave the footlights long enough
to address a nationwide audience
at an hour when greatest num-
berS were listening.
Acquisition of a Times Square
studio, National Broadcasting Co.
officials state, is a relief measure
designed to solve the problem of
congested studios at the Fifth
Avenue headquarters. Desire on
the part of sponsors to invite
guests to witness their programs
and a nightly stampede of the
curious, anxious to see their ia
vorite radio performers at work
are mentioned as factors prompt
ing the move.
Engineers and designers of the
National Broadcasting Co., it is
now revealed, have been at work
since November Transforming the
former theater into radio studio
without equal in the world. More
than $4,000 has been spent tc
date on necessary reconstruction
and installation of special appa-
ratuS