Evening star. [volume] (Washington, D.C.) 1854-1972, 1930-02-17
INCREASE IN SALES
ABROAD IS PLANNED
U. S. Industrial Leaders to
Study Needs of Customers
in Europe.
BY JOHN F. SINCLAIR.
Special Dispatch to The Star.

BY JOHN F. SINCLAIR.
Special Dispatch to The Star.
NEW YORK, February l7.-Issuing
the call for the Seventeenth National
Foreign Trade Convention. to be held
at Los Angeles the latter part of May
James A. Farrell president of the
United States Steel Corporation and
chairman of the National Foreign Trade
Council, sails that 'the outstanding
feature of American foreign trade is
the increased sale abroad of the prod
ucts of our manufacture"
The increase was more than IL per
cent last year.
Mr.. Farrell believes that the strongest
factors in obtaining this foreign trade
expansion have been the intensive study
given by American business leaders to
foreign trade problems and the eX-
hauStlve development of merchandising
organizations by American producers
and traders.
Export of finished manufactured
goods for December showed a slight
increase over that of the preceding
December and for the entire year more
than equaled the whole of Americas
exports in 1918.
J. A. H. Kerr, of the Security First
National Bank of Los Angeles is in
charge Of the local arrangements. and
will cooperate with the Los Angeles
Chamber of Commerce and the Pa
cifc Foreign Trade Council. the latter
comprising foreign traders in all Pa
ciflc Coast cities.
More than 2,OO6 foreign traders from,
all parts of the United States, Canada,
Latin America and the Far East are
expected.
Unemployment in England.
Power has sobered the British Labor
,-yass nssf - he
critical attitude is in order But ele-
waited to power. the whole partys atti-
tude changes.
The Right Hon. J. H. Thomas, Labor
minister in charge of unemployment,
now finds his most extensive program
of public works, roads and housing Of
fers a prospect for employment Of only
an additional $4,000 men, some per
cent of Britain's unemployed.
John A. HobSon. distinguished British
labor economist, writes that the only
hope for any permanent and effective
solution of the unemployment problem
In England must be found in revamping
and rebuilding British industries to
make them up-to-date and as efficient
IN management as they are in other
parts of the world.
Britain is grimly facing this problem
now. She realizes, all too true, that
there is no solution for her unemploy-
nent-now approximately 1000, 900
.)erSons-unleSs this is done. The only
alternative is to have a steady and
SYSTEMATIC immigration, tied up with a
decreasing birth rate at home.
The Labor party has faced the un-
employment problem; the Liberal party
las faced it, and the Conservative party
las faced 1t. None Of them has
olved it,
There is no royal road to employment
The Labor party. itself thoroughly
ympathetic, finds itself up against eX-
,ctly the same conditions as the other
NO parties faced when they were in
,ower-stern realities that call for
omething more than plausible speeches
md rainbow promises.
The 40-Year Slogan.
"Fire but do not hire at 40"
This slogan has aroused the ire of
many workers. It is being challenged
s an unhealthy and bad policy by
many organizations.
The American Association of Engi-
leers research workers is one of the
-hallengers. They insist that much of
he great work Of the world has been
lone by men beyond the 40-year line.
Columbus made his first trip to
imerica when past so; Hugo Eckener,
Who learned to fly after 40. few around
he globe at so; PaSteur was over so |
Then he discovered rabies treatment;
Gutenberg invented printin., from type
liter 20; Harvey discovered the blood
REGULATION system of the human body
liter so.
Look at American industry! We see
4. NJ. Westinghouse active at IS: VIII
lam Wrigley, jr., active at So; Charles
VI. Schwab now 81 Henry Ford con-
Iuering new heights at Sc; Justice Oliver
Wendell Holmes busy every day at 80;
Thomas A Edison burning the mid
hight oil at 50; Dwight Morrow begin
hing a new career at Sc; Charles z.
Hughes assuming new responsibilities at
81; George F. Baker driving ahead in
world finance at 81. The list is num-
PEERLESS.
no. it's not the age of the individual,
5u. the spirit that counts.
TeIevisiOn.
'Television will revolutionize the mer-
ehandiSing field" said a sales executive /
20 me this week
The first demonstration of television
IN the United States was on April 7,
1927, when Herbert Hoover's voice was
transmitted from Washington TO a
laboratory in New York. But two years
is a long time ago in a faSt-moving
world Now 19 stations are licensed for
teleyision broadcasting.
Darwin L. Teilhet, television expert
predicts the dwindling importance of
sales organizations as now constituted.
Retail sales today are very expensive
a margin of 40 10 so per cent is not
unusual. Television is expected TO
slash into this item deeply.
One banker makes this prediction:
Business has been changed greatly in
the last 10 years by the telephone. tele-
graph and high-speed methods of COM
munication. It is quite possible that
television will create even more changes
In the future"
Perhaps too much is expected. Per-
haps sales will expand aided by this
new mechanism. Perhaps more men
will be employed as a result Of tele-
vision. Expert statesmen will probably
always be retained
But it is reasonable to expect that
selling by television will exclude long
time buying and cut credit risks by re-
ducing stocks on hand.
In such a revolutionary age every one
with an idea has a chance. We all, in
reality, start from scratch. No young
men and women in the history of man.
kind have had so many opportunities
as are presented at this very hour
Copyright. 1880 by North American News