Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-06-19
COLLEGE BOYS SOON
IN BUSINESS FIELD
Closing of Study Period Re-
leases Thousands to
Magazine Selling.
Special Dispatch to The star.

Special Dispatch to The Star.
NEW YORK, June I9.-An army of
college boy magazine statesmen are tax
ing the field for an invasion of the Ma
tion's homes. Three thousand students
have gone into the work in the last two
or three weeks and are tuning up in
outlying districts for humdinger of a
campaign.
BY the end of June, with ali colleges
closed for the Summer, their number
will have increased to 5000. They will
work until the last of September, and
By that time they are expected to have
produced between three and four mil
lion subscriptions.
The campaign doesn't begin in all Sc
robustness until the full 5000 have been
recruited, Boys whose colleges close
early are sent lin a bunch to a single
town, where they are instructed in the
intricacies of selling magazines to hest
tant buyers.
Captains in Command.
When they really get down to brass
tackS they are sent of in crews of four
or five, each with captain. A SUPER
visor oversees from seven to ten crews.
The main duty of captains and super
ftSOi II W SC4lC4dbC LDIiliuEtlJE anu Il
liking for the job. The work is stiff
and few find it pleasant Most impor-
tant of all is confidence. AS one super
visor puts it, The boys have to face
great competition from all the yyps,
grafters and petty larceny experts who
drift around the country using the
college racket to defraud housewives.
Experts have proved Cllat f The
boys have enough confidence in them
selves will ~VJn=ff0f1 4I3cir
honesty. Confidence shows in the way
they talk and hold themselves.
Employ High Power" Smile.
''T'he boys find that women don't
like to be sold anything They'd rather
buy. So in the final analysis cur sell
ing in great many cases, comes down
to jollying and kidding and a high
powered smile. I have learned that it
is impossible to do this successfully
unless you have confidence In YOUR
self"
The college boys are taught that The
chief thing is never to pay any atten-
ton to anything the customer may say
until she says she is going to sign on
the dotted line. Thus the fewer at iee-
tons you make when the boys come to
your door the better of you will be.
The thing is to say no" If you mean
no, and nothing else.
Magazine companies want real col
lege boys, and to insure this they paw
part of the commissions. directly 10
the college to defray the students tut
ton expenses for the Fall term This
is called a scholarship.
Boys Work by Contract.
Most of the boys work on three
months contract. If by the ind of IL
weeks they have sold certain set num-
Der of subscriptions, scholarship checks
are made out to their colleges and the
remainder of the money due is paid in
monthly checks that spread out through
the following school year.
During the three months they are
working the boys receive salaries of sls
to $40 . week. The average income is
$50 a week, but there are boys who
make as much IS 5000. Out of thou
sand youths there are likely to be 80 or
40 vino do as well as this. Few tall
below $50. If they do, they rarely ere
allowed to finish the Summer.
(Copyright, 1929, by North American News.
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