The Washington times., 1929-10-05
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BEN MADE SAxNZ


vertising policies connected with the
best radio programs we have at our
command. Truly 1t Is amusing.
What with the gems of opera. the
golden nuggets of ballads and popu-
lar song hits that are relayed over
nationwide networks, under the
guiding hand of the highest paid mu.
steal cor ductors, and in trust of the
most gifted artists. all given to us
under unromantic labels that smack
OF motor oils. cleaning fluids, sox.
shaving creams, toothpaste, yea even
the brush itself, foodstuffs and what.
not, ii all takes on an almost ridicu-
lous aspect.
Not that l am prejudiced against
the large corporations that sponspr
these magnificent radio programs.
There Is no pen pusher more
thoroughly cogniZant OF the great
improvement radio has enjoyed UNI
der the present situation.
1t takes money, and big money,
to present the enjoyable entertain
ments' that are found on the air lanes
night after night. We could never
hope to duplicate the enterprises,
were we 20 rely on the broadcasting
compa MES, or free" services. It's
a business and here's one rooter for
bigger and better business.
Tonight we will be introduced TO
new series to be known as none
other than the "Laundryland
Lyrics" via n. B. C. channels. My
only comment is that such a fea.
ture should be presented on Mon
day. However, we have 1t at $50
o'clock tonight. so be on the look
out for it. Bernice Taylor, soprano;
Fred Waldner, tenor, and a 22-piece
novelty orchestra under the direc-
ton of Josef Koestner will con.
tribute the entertainment on this
inaugural program.
Life Of Schubert
The reason for some of the
worlds most glorious music fur.
| nishes the dramatic basis for to.
| nights broadcast of the Lyric Chal.
lengers. The subject is Franz
All the world knows the beauty
OF his works, but few know why
they endure so everlastingly. 1t
came about thus but l wont
tell you. tune In WRC at 8 O'Clock
and enjoy the colorful illustration.
Henry Hadley, conductor of the
Manhattan symphony Orchestra and
his musicians. will be heard at $50
o'clock over WMAL and associa ed
c. B. S. stations in the first of a
new series. OF air programs, Mr..
Ia N
great renown and one of the few
VINO nave conducted the New York
Philharmonic Orchestra. He has
taken many prizes for his work,
and undoubtedly will show some
OF the reasons for his success, when
he Is presented tonight.
Charles Ruggles, popular Broad
way comedian, the funny man of
me talkies,' Gentlemen of the
Press and THE Lady Lies" will
assume his new duties as regular
master Of ceremonies for the weekly
nationwide broadcast of the Para
mount-Publix radio hour over
Z. b. s. stations at 10 O'Clock.
among the artists to appear on
this occasion are Helen Morgan who
VIII star in the radio dramatization
or applause" Nino Martini. the
Italian opera star, who recently made
his motion picture debut; Fred Vet
tel. willard Amison. Anne Dorothy
Boughman and Veronica Virgins.
Famous Lovers
Boticelli and his model, Ulysses
and Gree, Elsa and Lohengrin,
Queen Elizabeth and the Earl of
Essex are among the famous charac.
tiers OF history and mythology to be
brought up to date in the Romancers
program at $50 o'clock via CHS
stations.
There are many local features of
interest to be heard. Charles W =.
Darr. president of the Washington
Chamber Of Commerce will talk over
WMAL on Reviewing the Cham
ber's Work" James Beckert, ir..
will play the cello over this station
at o'clock. AL Dunsmore. tenor
and Frances Gutelius, concert pianist
will also be heard.
Making the Tired Business Man
Less Tired will be presented by
Harry s. Adams. Ambassador Health
Club director. over VOL at Z O'Clock.
Jeanette Leipsiger, ID year old
pianist will be heard at 6:45.
A galaxy of local artists appear
on the WJSV program. Elsie Jorss.
soprano: Roland Matthews, basso
Percy Silverberg. tenor and Willie
Holcomb. harmonica and guitar
I