New Britain herald., 1929-09-18
She Broke | Home Bonds to Become One
 Of Nations Leading Sellers of Bonds
BY JULIA ELAN SHARD NEA Service Writer

| something she was stirring on the | stove.
 "Applosauco." she said to her ! . self, wearily "Applesauce. I'm |. sick to death of applcsauce, just because it is cheap"
 Then she gave one final stir and gngerly snapped off the gas.
 "I should say l AM sick of ap- plesaucc." she repeated, grimly I'm sick of all kinds of apple sauce and that means the kind that makes woman seem more respectable socially if she stays home and scrimps instead Of get ting out and earning.
 Makes Decision to Work
 "Father." she raised her voice to reach q frail old man sitting by the window in the next room. "Tathcr, I'm going 10 work"
 Work 9" the old man raised his eyes from his hook to face a de termincd woman standing in the door My dear what kind Of work can you do?'
 q had no plans at all when he asked that question:" Mrs, Rose H. Davis one of Chcago's out standing financial women, laugh cd. recalling her business start.
 Put my mind grabbed at some thing, It was money I wanted. Money for myself my father my daughter in college. So I immo- diatcIy thought in financial terms, I hardly hesitatcd before l said, probably impressng myself more than father, Stocks and bonds.
 Mrs. Davis quick decision on that long-ago day assumes the puisc of inspiration when you sec her today - successful, happy, modishly costumcd, holding down the important position of head of tho woman's department of one of Chicago's largest stock and. bond houses. directing eight salcsWo- mon, and in addition purchasing most of the bonds for her hou"c and personally taking care of 1,ooo clients who still insist on doing buSi- ness through her.
 How She Learned
 A family friend got her her first job, ten years ago.
 "Whon l started out that first day" Mrs. Davis said, 'I not only didn't know the difference between stocks and bonds. but I didn't even know how terrible if vas not 10 know"
 "T picked 4 real estate man knew for my first prospect" sh' continued. "Whcn hc asked me tc tell him about my bonds. I had 2 terrible moment of real panic, ml knees knocked, But I shovod th' whole bundle over 10 him, looked straight at him, and told him n didn't know thing about bonds hu that I had come to him hoping tha would find out from his qUeStion' O. what I'd have 10 know to ansWc IL other clients
 cs II was an admirable move on he i'd part But, obviously. one of the req he sons for Mrs. Daviss phenomena lg success is her intuition for doing in
 direct, sincere thing that wins un in dcrstanding and sympathy. lie ask H. cd her q lot of questions. She liste IT, them, one by one, thanked him an D. left.
 as, |. For months then" Mrs Davi b. continued, "T read, thought an He dreamed bonds as I made 15 call re d day, rain or shine, snow or slee fly freezing weather or torrid. Night lit I stuck mp bonds around the hous ng and whether l was pccling potatoc
 or bathing, there was always one bC ITS fore me that I could learn som' 4lS thing about"
 O. Some Of her clients today wei on early customers One heavy buy, "a today told her on d cold Dcccmh' w day nine years ago, "I told you on not have any money before the fir
 of the year. There is no need Of vol IS coming now" She gave him d plea )e- ant smile. "Couldn't you just let II 'u drop in once more 10 wish you 'a5 Merry Christmas?" she countcre l'- He bought early in January. CTS In the 10 years following h
 start Mrs. Davis has changed h thy company four times, each time be l'u tcring herself considerably. Just 'o she became q recognized expert ( orc certain bonds, came the bond famil U" the year Of President Harding
 death. Undauntcd Mrs. Davis add '' stocks to her bonds and began 'o'' over again the intensive sclf-educ ,o ton in this field that she had gai ' cd in bonds.
 .n Perfected Technique As she learned more about Wh
 she was selling, her technique h 1 1,'. came perfect,
 ,''' "Shc cant keep from sclli o" now" her daughter laughingIy a
 cuses her.
 In the hospital for an appcndicl
 operation. Mrs. Davis sold her dc ..o, tor and two nurses, Moving into ' new part of town, Mrs. Davis SC I' some stocks 10 the ice man the ii .i, week she was there, just the day :, fore the apartment house own 'i,,, put in mechanical refrigeration. 'i,.f colorcd farmer became q milliona .dl over night when oil gushed on
 farm. Early the next morning. NJ
 l)aNlS lTOFtI Il'l llII lIlll' ll'lh
 10 negotiate an appointment for $. 10 sell him oil stocks.
 For 70 years Mrs. Davis has l the same scat at symphony Concc
 and for years he has attended
 era. "I get business almost cv
 time l go," this invcteratc bt
 saleSwoman attests.
 "Women have the inside tri on success" Mrs. Davis spe from her own experience. She Ina
 few rules that she expressed, rat
 reluctantly, believing that each [
 son has to make her own mi