Imperial Valley press., 1929-12-11
LET'S LOOK BETTER

1T TOOK earthquakes in San Francisco and Santa Bar
para TO cause these cities to be rebuilt bigger and better
ne recent fire on Main street in this city, viewed at
the tlne as calamity, in reality blessing for the
buildings damaged at the time have been rebuilt and
are more of an asset to their and the cy than
they were before.
One cannot hope for fires but if tbev reSult in .
better n Centro the temptation to hope for them is
unusually strong. We will limit our fire hoping for
!ne properly OF those who cannot the wisdom of
improving 1t before some disaster compes them to do
So
Not all Ell Centre property owners are patterned in
TINS fashion In fact the orty of them are not In
the past several months numerous property owners
have been spending their money putting their property
IN better condition realizing that it not only increases
the value of their holdings but increases business and
makes better Ell Centro
TO mention only portion of such improvements
there is the Zurcher building at Eighth and Main
Streets the telephone building the comnlete re
modelling of the California hotel; new lobby and ex
terror improvements at the Annex hotel ditto the Casa
Key and again ditto the Ell Centro hotel real bit of
Improvement has been done about Lemons funeral
parors where an eyesore in the form of vacant lot
has been changed into beautiful lawn.
The Jones property at Sixth and State street is be-
ing altered and when completed will be distinct asset
to the business section of the city, This Improvement
is being carried out on lines suggested by the city plan
nng commission, precedent that others should fol-
low
In this connection there is movement sponsored bv
the chamber of commerce to have uniform type of
arcade adopted in the business section This is some
thing that the city needs and needs badly 1t will cost
little money to property owners but the results will
JUSTIFY the expenditure and add to the property value
Right now Main street is tumble of architectural
as far arcade construction concern
ed Many arcades pasered with signs that add to
the unslghty appearance It is hoped that plan can
be worked out which will enable all the arcades to
appear the 1t is asserted that this can be done
at reasonable figure and without requiring any extern
sive alterations.
FL Centro can no longer he considered small town.
1t has between and 900 persons and is quite
from the 5000 town of eight or nine years
ago 1t can no longer be content with slip-shod con-
structlon Property owners must think in terms of the
future and not of the past
1t has been pointed out by city planning experts that
1t costs no more for city look we'll than does for
1t to make an unsightly appearance While we have
few eyesores here we are much better off than many
c!ties because our youth will permit of correction We
should correct them as possible.
Ell Centre can be beautiful city and we feel certain
that those interested enough to invest their money in
property here, will be interested enough to improve
their property when they realize that good looking
property has first call on the market and commands
higher price, if one wishes to SELL