Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-02-07
STOREI IS
MOST MODERN
OF ITS KIND
iggly Plan
ned By Engineers
After Exha ustive
Study of Systems

Every facility for conveniently
serving the public will be provided
BY the Brownsville Piggy Wiggly in
the new building at Eighth and Eliza
beth, where Manager s. NJ. Harvey
will formally open the doors Satur-
day, February 3.
The Brownsville Piggy Wiggly, es-
tablished in 1922, on Elizabeth be-
tween Eleventh and Twelfth, will
close at its present location Friday
night. opening Saturday in the new
building erected by Brown White,
has been arranged with the view of
greatly increasing the efficiency Of
the institution.
The new quarters for Piggy
Wiggly will be the largest by far Of
any Of its stores in the Lower Valley,
IL is understood. The store itself will
occupy a space % by SO feet, with
new equipment Of the most modern
design and arranged to assure max
imum efficiency for customers and
personnel of the establishment.
The quarters will be the most mod
ern provided by any selv-serving
store in the state. Manager Harvey
asserted, adding that every possible
precaution had been taken to make
every department absolutely sani-
tary and yermin proof. A concrete
floor has been installed, overlaid with
a wood floor, u feature which will not
only exclude all vermin but will
prove n material aid in maintaining
perfect sanitary conditions.
Carload of Fixtures
A carload Of fixtures, which arrived
in January, have been installed, and
workmen are now applying the fin
ishing touches. The fixtures are of
the most modern design, and ar
ranged in accord with plans drafted
by Piggy Wiggly efficiency en-
gineers who have made an exhaustive
study Of self-serving store arrange
ment. Under the new arrangement
all goods will be we'll displayed and
conveniently arranged. and all per-
ishables will be kept under refriger-
alton Of the most modern type.
An abundance of light is provided
by a large skylight directly over the
stock displays, three large windows,
including two large displays on Eliza
beth, and several large transoms.
This Is supplemented by n complete
artificial lighting system arranged to
eliminate shadows and bring all
shelves into strong relief. This ar
rangement points cut. will give Gus
toners every possible facility for in
spection Of stocks and selection Of
merchandise.
The store proper viii be consider
ably larger than the old location. The
aisles between the shelves being
wider. and additional space has been
provided for the outgoing aisle. which
passes the cashiers desk, thereby
avoiding the crowding during rush
hours.
Mexxanine Store Room
The new quarters will Be somewhat
shorter than those now occupied, but
this is taken care of by providing a
mezxanine floor nc the rear for stor-
age Of goods and surplus stocks.
which are row carried in storage at
the rear Of the present quarters.
This arrangement will permit use az
the entire ground floor for the dis
play shelves.
One of the features OF the new
Piggy Wiggly will be the modern me-
chanical refrigerating system for
meats and vegetables. Constructed Of
enameled steel, and designed especi-
ally for stores Of this type. the sys-
tenn Is ultra-modern in every detail,
assuring not only the greatest pos
sible efficiency in serving customers
but also assuring proper sanitation
and maintenance Of quality in all
meats and p~erishable vegetables. The
system IL one Of the largest and most
modern ever installed in South Texas,
ard experts have pronounced IL one
Of the most efficient. not only in
sanitary refrigeration but also in
service 20 customers.
.Conveniencr for Customer
While the main objective OF the
Piggy wigriy in securing the new
quarters was TO provide mor space
and q nsore desirable arrangement for
the convenience Of customers. anoth-
err object was TO get away from the
conrested area OF the city. Ample
parking space for the cars Of custom
ers will Be provided on Elizabeth and
also Eighth streets. the management
pointed out. a convenience which the
customers Of the store will sppre-
In commenting upon this feature.
the store management called atten-
sion to the fact that In recent years
II has beer almost ~Empossible fer Gus
"a rark their ears at any point
a block or too Of the store
Very rarely can parking spncc To-
found In the block between Twelfth
and Eleventh. and this reacted 10 the
disadvantage Of the s~eif-serrirr
AZ the new location parking
rwn~a ~~~ n1usnmA invariably - So
cured within . few feet Of the sore