Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-01-18
TEXAS DAILY PRESS LEAGUE
Foreign Advertising Representatives.
Valley Canneries

n. movement insugursted By managers Of Gamer
,ss operating in the Lower Rio Grsnde Valley to secure
freight rates which will permit wider distribution o.
their products is a matter Of vital important 20 every
valley interest. In the not far distant future II rates
are secured which will permit these csnneries TO COM
pete with those Of other sections. canning Of fruits AMI
vegetables will be one of the most important industries
Of this section.
DESPITE the fact the cannsries have been hsndi-
cspped BY high rates. on cans and other materials re-
oeived as well as outgoing products. development of the
industry has proceeded rapidly the past three years
The plants are small in comparison with the huge can
neries of Maryland and California, but they are located
in a section where the raw materials can be supplied
in almost unlimited quantities and at production costs
below those Of either Maryland or California Con-
sumers Of Valley canned products are eognizant Of the
fact that in point Of quality none Of the competing
sections have an advantage. In fact. Il any section has
an advantage in this respect il goes TO the Valley.
Water transport would, Of course, solve the major
problems Of the Valley eanneries. It would mean a big
reduction in rates on incoming materials and a greater
reduction in rates 70 the big consuming centers Of the
Atlantic seaboard and the entire eastern territory. A
deep water port would open to Valley canneries the
markets Of the world, provide almost unlimited mar
kets for vegetable and fruit products, and add greatly
to the profits Of Valley growers.
A big market for Valley canned products lies in the
central and mid-westsrn states, and Il j. this territory
the Gamers are mountaineering to reach. Existing
rates give eastern and western Gamers a decided ad-
vantage. All the Valley Gamers ask Is an adjustment
that will place them upon an equal basis IN supplying
these markets. and they are confident that with this
rate adjustment Valley quality and low production cost
will be sufficient to win the battle for markets.
The canning industry Of the Valley, though 1t has
made phenomenal progress in recent years, is still IN
the infant class and should be carefully nurtured and
developed. In future years, If advantageous rates can
be secured. shipment Of canned goods from the Valley
plants will mount into the thousands Of cars annually.
But to accomplish this the Gamers must have the Gloss
cooperation Of all Valley interests. not only in secur-
ing freight rate adjustments but also IN development
Of their plants and in education Of the growers to take
advantage of the opportunities for profit the eannerie5
will offer.
Valley residents will watch with interest the out
come of the movement launched to secure more favor
able freight rates. II the Gamers are successful. imme-
date expansion Of the Industry may be expected; AMI
II is obvious that the carriers serving this TERRITORY
will derive far more in revenue than could be expected
IL rates are maintained which prevent the Valley prod
uct from competing in the larger markets.