The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1929-07-24

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by the farmers shall be wisely devised and soundy
founded and well managed that they by eectng
omies and giving such stability, will grow strength
over the years to Through these efforts we may
establish to the farmer equal opportunity in our
economic system with other industries. know there
is not thinking farmer who does not realize that all
this cannot be accomplished by magic wand or an
overnight action Real institutions are not built that
way we are to succeed it will be by strengthening
the foundations and the initiative which we already
have in farm organizations and building steadily upon
them with the constant thought that we are building
not for the present only but for year and the
next decade"
There is going to be nothing hurried about the
Hoover plan but has very definite goal, and there
will be orderly progress towards that goal.
Farming is the only industry in which the pro
Queer has had nothing do with the marketing of his
product Successful marketing involves knowledge OF
the demand, bargaining power, and adjustment of pro
duction, and these factors all interreated Elk
cept in those branches of farming where
have been established, auction market has prevail
ed, and an auction market has been and never
can be co-ordinated with production except in the
toughest kind of a way
Producer marketing must necessarily be pool
marketing. Successful pools have already been es-
tablshed in butter fruit tobacco, wool but these CO.
operatives have in found themselves confronted
with problems.
The purpose of the farm board is to assist the
farmers in organizing their pools and then as
SYST the pools in meeting their problems to the end
that marketing system will be established which
shall be the producers own in which he will have
confidence which will have it's reflex production
in accordance with customer demand, one which will
bring the producer just share of what the
pays will directly is practicable bargain with
the consumer. and which in time of surplus will
employ the accepted means of stimulating consumer
demand finding entirely new outlets.
The whole thing is big job but it has been done
by every other producer except the farmer, and by
some groups of farmers, and there is why
it should not be done in farming well in manu-
featuring Methods must necessarily be different be-
cause the problems are different.
The old system will not be displaced Immediately,
and it is better that it shouldn't be- The system
will be permanent only it proves itself and perma-
nence is what is most desred.-Morris Tribune.
EFFECTIVE ADVERTISING
According to recent survey of the advertising
field conducted by Dean Robert A. Johnson of the Col
lege of Business Administration, Marquette University
newspapers the most effective well the most
popular advertising mediums Not only that but they
the cheapest and least expensive way of reaching
the buying public The survey consisted of interviews
with large numbers of people in all walks of life.
The results show that the public regards news
paper advertising the undsputed leader in effective
ness with magazines second, billboards third, mail
communications fourth and radio fifth. Car cards
motion pictures hand bills and other media received
scattering mention
Direct mail communications, that is by mailir!
of circulars and pamphlets was found to be the
most expensive well the least effective The
large amount of such matter numbering the mails
of no Stuffof vba
of the people who receive it, has taught the public to
regard circular advertising as containing nothing OF
value to them. They know that irresponsible con
Germs, well the responsible ones, such
mediums and they seldom find any substanstial appeal
in it. The large number of circulars each individual
receives nulfes its effects advertising medium
for they begin to view it all nuisance than
anything else. This is the reason why the waste
baskets in the postoces and the of our
and cities usual cluttered up with circulars that
nobody wants.
Newspaper advertising is the cheapest and best
method of reaching the public that has ever been de-
vised. Coming to the people in their favorte paper
which they want well enough to pay for it, the adver
tlsirg is before every member of the family
of responsibility accompanies the advertising as it is
publication with which the reader is familiar It is
surrounded with all of the Importance of community
life, and brings special appeal the Olivia
| Times.
50 %
Who is the bootlegger?" asks L. A. Rossman Of
the Grand Rapids Herald Review in replying to some
more of that defeatist wet propaganda. "He is not
the creature of prohibition He is the hangover of the
saloon Respectable people do not make bootleggers
Bootleggers are but the dregs from the barrelv Il
would be difficult to say so much on the bootlegge,
problem in thousand times as many words.-Morris
Tribune.
80 \
Montgomery Ward Company will soon open a re
tail store in Redwood Falls, of chain of many
similar stores in the country today. AS to the goot
this part of great organization will do to the city