New Britain herald., 1929-10-16
Picturesque Old Lie About Christmas Can Do Child Vast Harm-GO- Getters Start in Cradle.

New York, Oct. 16 LP)-And now, with December in the offing and the reindeer all fattnned up and raring to go, along comes Dr. William $. Sadlor of Chicago sternly decreeing that all the five -year-olds in America be told the devastating truth about Santa Claus.
 It would be better. says the doc tor-who is by vocation surgeon and by advocation q writer about mental complexes and phobias-had the children known the distressing fact from the start.
 Knows Public Policy
 However" he said today with q smile. "l could hardly expect 10 have public opinion with me on that point.
 Well, If there must be the Santa Claus business, let it be conducted with discretion. Let the child be disilusoned before he leaves the the truth from his own parents and no one else"
 It's Of sonny's own sensibilitcs the doctor is thinking and in purely altruistic fashion.
 If sonny hears the truth from the other kids, he's going to realize that his parents arc-wcll, not always quite truthful. And it's going to be an awful shock. Just think back, yourself,
 And there that impression will re- main, says the doctor, in that mental stomach crammcd with all sorts of undigestiblc stuff which is called the subconscious mind"
 Tells All In Book
 The anti-Santa Claus propaganda IS set forth in a book which Dr. Sad Ter has just had published and on which he elaborated conversatonally today. The book he describes as An Anti-Ncurotic Serum"
 Dr. Sadler bases his theory on the amount of mischief bad impressions given an infant can raise in it's self conscious mind as it grows up.
 'Did you know, for instance" he asked, that the first week of baby's life can determine whether he's going to be q quittcr or a go- gcttcr? p~
 We are all born with a yellow streak. That's our primitive nature. And we're all born lazy-with an un- conscious but firnIy implanted de- sire to get things without working for them and to go away from thinss we don't like.
 "The first sensation newborn baby experiences is one of discom- fort. Hes cold. He lets out yowl, They wrap him in a warm blanket,
 Begins to Grasp lead
 "A few hours later, his little stomach contracts. He's hungry. He lets out another yowl. He is fed About that time in his little subcon sciou@ mind is born the idea:
 So that's the way you get what you want in this strange world Just open your mouth a.d make q noise. Well, it's not very comfort able here, and l don't like it much but l guess I've found the secret Of getting by
 And if they don't quit giving him what he wants whenever he vowls he's going to grow up with the idea that all he's got to do to get by is 10 let out yelp, and that no un- pleasant sensation is ever to be en- dured if he can get out of it. Hen be n qutter.
 Suppose the baby is a girl. Well IT She has fine nervous breakdown alter she grows up. don't blame her but her parents. She got the idea Tn her subconscious mind, right there in the cradle.
 The nursery cry-baby act carried into adult lifc-thats all neurosis is."
 Santa Stuff Explained
 As 10 the Santa Claus stuff:
 It's in all of us," the doctor said, the desire to get what we want by