Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-08-25
CONTINUED From Third Page.l

NNCtlVhluCA = HOHtt = N9--S--
piers and e-million-dellar audi
forums And perhaps the little Edge
boy said, "And I'll help to do it,,
walter Edge didn't tell me any such
fantastic story. Even If ne had dreamea
such dreams he'd be bashful today about
saving so. But 1t should be said, for
the purpose of the record, that not
rnany years after his boyhood ended
young advertising agent fnamed Edge
vas telling some skeptical hotel owners
along that beach front that the way
to get business was to advertise.
In Business by Accident.
He found himself in that business
through accident. His fatner anu
mother dead. and the ward OF MAIDEN
aunt, he found 1t necessary TO go 20
work as soon as he finished the public
schools. The first job that came his
wav was that of printers devil IN tne
ancient Atlantic Review. the oloeSt
newspaper In Atlantic City He tooK
the kicks and cuffs of that presumably
crude composing room, and got nm
self snesred with the customary amount
of stickv ink. But although he was
destined to become the newspaper I'M
nreserio of Atlantic City he declined
to make the journey in the best Horauo
Alger style. ,.,.,,
mart ef the time, and In which he coula
act be blamed for everything that mao
rome wrong, He found 1t in the Dor ana
Advertising Agency, then very sInan
local industry. Its only clients were
the hotels and boarding houses along
the beach and the accounts were very
Young Edge went to work to con,
vince those botelmen that they ccuia
heat a path to their doors II they WCuIo
onIv spend a little money advertising
the glories Of Atlantic City. some Oh
them fell for the boys line or TAX, aha
70 their amazement the outside woiia
S;d eyactIv what he said It would 90.
Atlantic City began to grow. Ins
Hotels began to spruce up. Soon newer
hoteIs began to rise, some Of them WIFI
such new-fangled improvements "a, as
nriyate baths. AS fast as they rose I.,e
Dorland agency took tneir accou ,,,sT,
and the tourists. the tired business men
a, I eli others who love the sea sue
cl,ohed to the alluring advertising sp.
nearinq in all the newspapers Oh LIE
e Ry that time Walter Edge was the
whole Dorland Agency. Inc olisn ,.aa
owner had died and he NAG oe ,si,, Ell
- take over the business Tor niniseli'
20. 'r,henonenal success with hotel ad-
vertisine gave him courage TO invade
New work. and then it was only step
e. london. paris and other European
capitals. When he severed ms Coit ne
tions with the business to Decone aor ).
ernor of New Jersey in 1917, Doriano
was one of the blggest nlVeiii"''0''N'
agencies in the world.
Makes Newspapers Pay.
Meanwhile he had founded one news
aaner, the Atlantic City Daily res,
and had absorbed another, the evening
Il a1,f
,sa,-,rg basis prior to that the old Re
yiev had contained very little outsloe
the hotel news. but Edge made MS TWO
naners real news mediums. AT nrst they
we're under his personal managenienS'
and the editorials reflected ms WE'VE.
Later when his advertising business ss
made 1t necessary for him TO Jump 70
T,,rone several times a year, and when
l9e found himself engaged In banKlng
and other allied activities, he leased the
neUsnsners to a group of employees ana
gave them carte blanche.
All this success did not come at once
of course. In his early tWentles Ine.e
had been hard sleddlne AZ .ht ~ o resort
the Winter months. When the resois
business was at standstlll, ne nao
rone up to the State Capitol at Trenton
fo earn a little money doing clerlcal
work during the legislative sessions. ne
worked himself up in couple OF years
to a lucrative job as secretary OF tne
Senate, Many man would have chung
N that for life. But when the agency
HAD spread cut sufficiently to be able
tn support him during the Winter ne
forgot about Trenton and stuck TO MS
business.
Member Of Assembly.
He could net forget politics altogether,
however. Outside Of advertising, polltics
was the most fascinating OF pursuits at
Atlantic City, and in the natural course
of events Walter Edge found hdnseH at
Trenton in 1910 as a memeer o. M,e C11s
Assembly, Technically, he was new
member but he knew nsre men IN the
state government than some OF the vet
Grams. Some of the Niembers had been
his comrades back In the Spanish war
days when he went out as lieutenant
of infantry; others had been with MN
In the National Guard, where ne mao
risen to. she rank of colonel. Everybody
knew min as a young business genius
frSn Atlantic County who was on ms
.,%ay to fame and fortune. Thus the
- ''new" member from the coast became
the Republican leader of the Assembly
in his very first year, an honor rarely
conferred by any legislative. body
He won quick promotion to the
Senate, where he became majority
leader and then president OF the body
almost as quickly as he had forged to
the front in the Assembly He was the
leader of the Senate during the time
that woodrow Wilson served as Coy
ernor of New Jersey. OF opposite par
ties, these two men did not always agree,
but on a number of the humanitarian
measures which Wilson called the seven
little sisters" and on the strength OF
which he was to wage a successful
campaign for the Democratic nomina-
ton for the Presidency, he had the
whole-hearted support Of Senator Edge.
Nominated for Governor.
Some of Edges friends even now
maintain that he had as much to do
with putting workmen's compensation
act on the statute books as did the
Democratic governor who reaped the
glory. But Edge himself did not COM
plain. He had his feet planted firmly
on the ladder, and 1t was an easy step
In 1916 to the Republican nomination
for governor.
It was presidential year, and New
Jersey President of the opposite party
ried the standard of Republication into
every corner of the State, and he won
hy the astonishing margin of 69,647
votes, nearly 10000 more than any
other candidate for governor had re.
Ceived.
He proved to be a real cuisines:
mans governor" one Of the first of that
type, and there are today on the statute
books and In Sie institutions of the
State many monuments to his service
As business man he was soon DISGUST.
60