Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-02-20
, 6 DIE IN TRAIN WRECK
I'm GU r
VALlsEY

AND HOW do you like the new
type face that is now being used
by The Herald?
This is the Mergenthaler Linotype
company's latest development in a
type face for newspapers. 1t Is
.nown as Ionic.
II has been in use now for more
than a year, by hundreds Of news
papers over the United States.
1t has been declared by opto-
metriSts to be easier on the eye
than any other news type face ever
developed in the history Of the
| industry.
The change involved a consider
able expenditure. but 1t Is one i'm
lprovement that The Herald deem
.ed necessary.
Incidentally, The Herald recently
has installed Ludlow typesetting
machine for the benefit Of its ad-
vertisers.
The Ludlow, also involving a con-
siderable expenditure. gives every
Herald advertisement new type.
fter being used one time, it goes
Y TO the melting pot.
- assures clean, unbroken let
ters for every display advertise
ment.
BROWNSVILLE is planning a
big day for Saturday. March o.
1t Is the day on which the first
international air mail will be car
ried between Brownsville-Mata-
moros and Mexico City.
Airplanes will leave each term
inal on that day.
Newsreel photographers viii be
here on that day to photograph
details of the event.
And will remain over until the
next day. March 10. when Captain
Ira Eaker will start his dawn-to-
dusk flight from Brownsville to
Panama.
Airplane manufacturers expect
20 have airplanes here for the
event. for exhibit purposes.
And visitors will see one OF the
fanciest little airports to be found
anywhere in the United States.
FRESH FISH by airplane seems
10 be receiving more attention.
since the Tex-Mex Fisheries OF
Brownsville pioneered in the field
In transporting fish from Mexican
fishing grounds, TO Brownsville,
therce 10 other markets.
News dispatches from Galveston
announce plans for organization OF
"a company to transport fish by
a,rplane from Galveston TO OKLA
homa City and Tulsa. !.
Interior cities have a ven Tor Sait
water fish. And the fresher the
better.
FvERY NOW and SO often some
cne breaks out with new idea IN
the matter of making living.
I'm at McAllen there's a little
fellow named Benny Fox. He hans
from Chicago.
u,s method OF making living Is
To climb up on n AiaS PS'~
some high building.
And TO sit there for hundred
hours or more. straight
He induces advertisers TO nook
un.s his stunt with their advertis-
inc And presumably receives a
percentage for the "additional az
traction" -,
for the effort -, 4,
~,,red "a compete with him.
A NEW ICE CREAM manufac-
turing plant Is announced ioi
Brownsville. -.
Nv yeAt Lovett. who comes mere
from San Antonio.
II means a $4,000 investment IN
building and equipment. ana the
emnlovment Of ten or more persons
ct the start :.
Rut that is only part Of II. II
also means an additional market
for the milk and cream produced
on nearby farms.
And opens a new opportunity for
farmers I'm the Brownsville area. II
hev will but take advantage OF IL.
Every farmer should have at
least two cows. and four, six. eight
or ten. II possible.
Cows and their products mean
additional revenue for the farm.
And the year around at that
Possibly the promotion OF dairy
ing around Brownsville would be a
i worthy activity for the chamber OF
commerce
UP AROUND the Canadian line,
j due north from Brownsville. cold
weather records are being broken
Not in fifty years. says dis
match from one point. has the tenn
perature gone as low as 4S degrees
below zero.
Temperatures in BROWNSVILLE.
while somewhat below normal. are
a standing invitation 70 the folks
~ the Canadian border country to
Journey to the lower Mexican bor-
= der.
THE Valley needs them. and viii
be glad to have them
vs~prTS loot RANK