The Carbon County news. [volume] (Red Lodge, Mont.) 1924-1931, 1929-03-28
rs THERE SENTIMENT
IN BIG BUSINESS?

Is there sentiment in big business
Executives of the Hudson Motor
!. Car company will tell you there is
This is the coming of age" year OF
the company, during which it will
celebrate its 21st birthday.
Last year the executives planned to
make 1929 the biggest year in the
eompany's history, thus making the
majority year, real celebration.
From the heads of departments down
to the men on the production line;
field service men, distributors, deal
ers, statesmen and service men, came
pledges to work towards that end.
The first indication that the pledge
has been kept was officially made
known when thousands of men from
all over the country, and from the
overseas countries which Hudson
Essex serves, went to Detroit to see
what the engineers, artists and work
ers at the factory had done as their
part in that program.
What they saw pleased them. Hud-
son was introduced to them as The
Greater Hudson. 1t was more beau
tiful, had higher standards of per-
Torrance, was more economical, fast
ar rnnpiar ,,opo nn,,,fou+,,b1o -
had 81 Improvements. Essex was
christened the Challenger, because,
said the men who created it, it could
successfully challenge anything in the
field, in speed, comfort, roominess,
fast getaway, brakes, economy, dur
ability and value. Essex the Chal-
lenger had 76 improvements.
The men who were to play their
part in the field in making the 21st
year glorious success liked the cars.
They undertook to do their part with
them.
| And here is how they have per-
formed so far:
Within ten days of the introduction
of the Greater Hudson and Essex the
Challenger, so many orders had been
taken that the factory had to go on
increased production. The schedule
was the largest in the eompany's
history for January. In February it
again became necessary to speed up
production so we'll were the men in
the field doing their job. By the end
of the month, $4,000 cars had been
produced, the largest February in the
company's history.
March started off sensationallv
with the factory working at full
capacity and turning out 1000 cars
per day. This was speeded up on
March End, upon which day a new
record was established with 1925
cars shipped.
Europe was asking for cars at such
rate that an urgent telephone call
came through demanding more cars.
although Europe, too, had been sell
ing Hudsons and Essexs in record
breaking numbers.
Essex Challenge week found the
distributors, dealers and statesmen
working at a capacity never before
reached in the history of the organ
lzation From coast to coast and
from Canada to the gulf, in metro
polltan cities and in farm communi-
Ties Essex cars were being driven bv
enthusiastic statesmen to new records
In speed, acceleration, hill climbing
endurance, economy and brake eff
cheney.
Essex Challenge week, too, pro-
Vlded new high record.
Courtney Johnson, sales MANAGER
says that he never saw such huge
organization work so harmoniouslv
anu eIllclently. "Of course we have
the cars, they are priced right, and
we have the organization but, without
the wonderful work that has been
done IN the field to let the motoring
public know the values we offer we
could not have created the remarkable
records we have. And that is whv
we say there is sentiment in big bust
ness-for it is the desire to establish
highest records for all time in this
2lst year Of our existence that has
inspired everybody to work at the
speed that has carried us to the
heights"
BERNH RYDBERG GIVES
TALK ON ASTRONOMY