The Washington times., 1929-01-26
AUTO FOR EACH.
ADULT URGED
BY GRANT
BY n. H. GRANT
Vice President Of the Chevrolet Mo.
tor Company IN Charge Of Sales.

pile should nave one. Inc redSOu
J Tor this is that with an automobile
an individual can transport himself
more quickly and, consequently,
within given days time can see
more people, do more work and he
more effective in his living. This
as fundamental matter in eco
nomies.,
There are in the world three great
necessities that must be provided if
Ehe human race is to exist. These
great necessities are food, clothing
and shelter. After q human being
provides himself with the three
great necessities he then has a
/. curiosity as to where he should go
and how he should get there. To
put 1t in other words, transporta.
Tion becomes an inherent necessity
az soon as the three great actual
necessities have been taken care of.
Transport Progress
II so happens that The progress
OF mankind depends more on trans
portation, which is not in the strict
est sense a necessity. than it does
on the three great actual necessities
. OF lifes The whole history Of the
progress Of the world proves this.
Mankind was retarded in his ma
! eerial progress for many years from
q lack OF transportation facilities.
The great and outstanding material
progress of the world has taken
place in the last two centuries
since transportation has been made
efficient.
The introduction of tlls steam
railroad, the building of bridges,
this introduction OF rapid comnuni-
cation lii the form OF the eIegraph
and the telephone, the development
. OF rapid transit IN callgested areas,
Ehe introduction of the street car,
the substitution. OF automobiles for
horses, and, finally, the partial de-
velepment of air transportation
have been the greatest factors in
the material prosperity of man
kind.
The underlying reason sor this Isl
that it enabled men and women to-
increase their efficiency br cover
ing greater area, seeing more
sn the period Of working day.
Economists Pondered
When the automobile began TO
make progress in Individual trans
portation, economists pcndered the
question as to whether or not the
Inversion Of money from other bust
hesses into the automobile business
would not be an economic handicap
10 the country. There of course was
no need for this worry as every au-
EomObiIe sold was making Tor greater
efficiency iii the country. Later on
this economic fact was recognized. J.
We have now progressed to such
an extent that economists watch the
expected volume Of automobile busi-
ness to help them judge whether o.
not the country is going to be pros.
s3erous in the coming year, conse
uuently we can take Ii for granted
that today with such progress as
we have made in the automobile
business everyone is convinced that
our industry is doing the world good
and not harm. from an economic
standpoint.
FOR wears a favorite topic OF con-
$ersation has been the saturation Of
the automobile market. This satura-
tion point has been predicted time
and time again but has not come to
pass. Looking into 1923, In spite Of
ali past predictions we are aTtict-
pating the greatest automobile year
IN our history.
The reason for this IL that We are
ee sound fundamental ly Not only
does the customer buy q car for
pleasure but he also buys il with
either a conscious or subconscious
recognition that he Il increasing his
efficiency.
Views Changing
Apaln the viewpoint of the
American people has been con-
etantly changing and pushing the
saturatfon point further and further
away. The tWO.car- to- the ae-faInily idea
had very decided effect in this dit
rection. The general prosperity of
flle country made q very large re-
placement market necessary and
brought into being each year a
large number Of new buyers.
when / first came into the auto
mobile business IN 1924 felt that
re had advanced to a point where
we should begin to recommend tW0gH
cars to the family in All instances
where the family was prospero GUS
enough to have two cars. This s
che time Was considered 4 radical
thought and the question Of eN
traya gance came up.
Today the AVERAGE family is
euuipped with two ears, or is ex.
necting to be. and 1t is not con.
sidered extrayagant TO have two
ears The reason for this is thai
again tie fundamental rule applies
that efficiency is being increased
as transpOrtat facilities are
being Increased
believe that we have now ad
vanced to the point where fu
tIler fundamental piece of progress
Ailolild take place. We sh0uiJ
now adjust our thinking To ta.s
nofnf where we believe that it is
economical for every adult mem
her Of American society who can
afford an automobile to have one.
In considering the transport alton !
subject, many people have wondered
whether or not the development OF
air transportat would not be com,
petitive to automobile transportation
and Is 4 result less automobiles
would be sold.s I do not believe that
such would be the case. / feel that
IL air transportation is developed to
3 point where airplanes are used
aeafn, as a result OF the introduction
81 more Transportation than ever,
the world win again 20 forward In
its material progress
Ny conclusions are that the more
TRANSPORTATION We have in the world
the more prosperous we are. and /
feel that the immediate practical step
a frOnt Of us if this direction is the
purchase of larger number of auto
mobiles III the United States and I |
feel this should come about through
changed viewpoint where every