Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-03-17
I'm OUR
VALLEY

opening of international air mail
and passenger lines through here,
and from the Inauguration Of SER
vice by the Saturday and Sunday
flights Of Colonel Charles A Lind
bergh.
Some Doubling Thomases" have
questioned the amount of publicity
obtained.
Front pages of New York dailies
are notoriously hard to crash"
Gene Mulholland, former re-
porter on The Herald, sends front
pages Of the leading papers of that
city of Sunday, March 10. He is
employed in New York City by the
Radio Corporation of America.
He writes:
Enclosed is a sample of Browns
ville's play in the New York
papers Sunday. Figured you folks
down there might like to know how
you Jared. have a hunch you did
as well or better in all sections Of
the country"
A TWO COLUMN story in the
New York Times starts on page one
under a Brownsville dateline. The
head says 'Lindbergh at Border
With Mexican Mail. Flies the 470
miles from Mexico City to Browns
vile in five hours and 38 minutes.
10000 give him welcome"
A like story in the Herald Trib-
une is headed: "Lindbergh in
Texas With Mexican Mail. Flies
from capital in five and half hours
with eight passengers; starts re-
turn trip today"
The World says: ''Lindbergh
Starts Mexico-U. S. Mail. Opens
air route from Latin capital to
Texas. 10000 roar welcome"
I The Sunday News, tabloid car
) f',s Lindbergh's picture with a
story under a Brownsville date line
and head which says: Rebel
lion Doomed. says Indy, Flying
Mail and Eight to U. S."
An 8-coIumn streamer across the
top of page l in the New York
Ar ican screams: 'Lindy Safe
Ati~S Hop Over War Zone" And
then the head says Flight opens
Mexico City to Texas service. Lands
with mail and Latin officials in
midst of big celebration at Browns
Vile"
FROM AN ENTIRELY different
source, The Automotive Daily News
Of Wednesday. March 13, comes an
article headed, Air Mail Traffic
Heavy Between Mexico City and
New York" This also is a story
under Brownsville date line. 1t
tells Of the heavy movement Of mail
over the route here.
The publication is a daily news
paper devoted to the automotive
industry.
ALL OF THE New York papers
quoted above were of the Sunday
editions. All of them carried ad-
vance stories one or two days before
the celebration. All of them had
stories of the close of the ceIebra-
ton in their Monday editions.
Probably as result of all this
there are among the dense pop
ulation of the metropolis at least a
million people who for the first
time know where Brownsville and
the Lower Rio Grande Valley are
located
The same is true throughout the
nation.
ANOTHER INDICATION Of the
value Of the airport, the celebration
and of Colonel Lindbergh's flight
here:
The Lubbock Morning Avalanche
] In the edition Of Wednesday, March
13 carries an 8-column page one
streamer which says municipal
Airport Bond Issue Proposed Tor
City," The story tells of plans of
that city to finance an airport at
the cost of 100000.
The Abilene Morning News. in a
like streamer, says: "Dallas-El
Paso Air Passenger Line via Abb
lene, Starts Saturday"
LINDBERGH'S FLIGHT here
this week, the take-off of Captain
Ira G. Eaker here Saturday morn
ing, the arrival of four planes here
for the Mexican federal govern
ment %to use in the campaign
against the rebels, all have kept
Brownsville constantly on the front
page of newspapers of the nation
throughout the week.
1t is publicity of the kind that
can not be bought and of such
value that it can not be measured.
NOT A MAN, woman or child in
this section will read this morning
of the failure of Capt. Eaker TO
complete his tawn-to-duSk flight
to France Field, Panama, without
q sense of real regret.
The captain has, by his winning
personality and sturdy pioneering,
won the genuine best wishes of
every person who has read of his
projected flight.
He predicted that The weather
would decide the fate of his at
tempt. 1t did. Heavy clouds de-
layed him until it was impossible
to reach his destination in the