Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-08-23

pass ore cert. in filling station In
California every day during the
season, I also am informed that
tourists spend "a average SIS per
day in the country hey are visiting.
II $4,000 tourists could be brought
into the Valley through the bottle
neck" at F~alfurrias. / estimate they
would spend $40. 200 in the VAL
ley"
Judge Yates sid that it was nee
esSary for the Valley to provide ia
cilities for entertaining the visitors
once they arrived and advocated
building Of municipal golf courses,
tennis courts, 'rseshoe pitching
grounds and other amusement de-
vices and games
Every town in this Valley of S.
900 or more inhabitants should have
an 18-hole golf course and some
tennis courts" he said. The VAL
ley has made may advantages over
other sections as a winter resort.
We have the climate, golf Is an all
year pastime, hunting and fishing
possibilities are better than in either
California or Florida and Mexico Is
Just across the Rio Grande.
valIey-W die Basis
"All the Valley has uniform eli
mate, uniform attractions. and all
towns would benefit from any ad-
vertising that Is done. Therefore
this campaign should be on a VAL
ley-wide basis"
1.-The Valley needs advertising for
many purposes and many reasons"
John T. Lomax, San Benito Cham
Der Of Commerce director declared.
He said that II the radio advertis-
ing plan met the approval of the
meeting that San Benito would find
some way to finance her portion Of
the expense. he felt sure. He point
ed out that Florida and California
had advertised on a scale with
which the Valley could not COM
pete because lie section Is too new
and too small. but he thought much
could be accomplished by a pro-
gram in keeping with the ability Of
the Valley.
Floyd A. Swallow of Alamo, who
assisted whit the financing of the
programs which were broadcast
from WLW last winter. also spoke
He thought 1t very effective adver-
Using. but said that the committee
EAVeAssN~n FxIr wwz wNa ~ ANw
asked why is this not financed
through the chambers of COM
merce?"
Harry j. Backer OF Donna, an
other man who assisted in the plan
last winter. said that on one occa-
sion an offer was made TO send any
prospective bride a bouquet Of real
orange blossoms IL they would write
in for them. A total of 254 requests
were received from all parts Of the
country and only a small part OF
these could be sent out before the
blossoms had disappeared. He said
more than 1.500 requests for Valley
literature still were on hand un-
answered because of a lack Of nee
essary booklets and OF help to at
tend to the mailing. The response
TO the programs was wonderful, he
said.
Parker Backs Plan
Backer warned the committee Il
be prepared this winter before the
programs are started. saying th'
letters would be coming in imme'
diately.
Tyre Brown. Harrington chamber
director, endorsed the move anC
told of one man who told him h
had come OF the Valley after hear
ing the Valley lauded over the radio
AL Parker Of La Feria thought the
plan a good one and expressed Thu
belief La Feria would finance he
part of the expense.
when you are taking up n col
lection for any Valley enterpriSi
everybody is willing to kick in. bu
nobody does" S. p. Nelson of Sc
bastian chamber. told the meeting
He advocated pushing the proposes
tax bill and endorsed the radio ad
vertising plan.
Paxton To Held
W. B. Splawn Of Mission express
ed the belief his town would supper
the program.
John c. McWhorter. representa-,
tive of the Edinburg Valley Review
said he was sure Edinburg woul'
support the plan.
Swallow told Of the work j. c
Paxton. manager Of the Rio Grand,
Telephone company. did in helping
to finance the programs last wintel
and urged that he be asked to taxi
a part In the program this year.
Judge Yates moved that secreta'
ries OF the Valley chambers OF com
merce be empowered to formulate ;
plan. pro-rate the expense and re
port to their various boards Of di'
rectors. This motion was seconded
ard carried after the McAllen sug,
6 Q ion had been given unanimou
approval nv the meeting.
Eliminate Knocker
The need for educating Valley
citizens that they must boast con
tinually and that the knocker must
be eliminated entirely before the
Valley could grow and prosper as
1t Is entitled to do was presented
by AL Parker in a stirring address