New Britain herald., 1929-11-06
Charles w. Francis Is Awarded SIPS; Esther Peterson $50; and Harriet Geiger $25; Ten Other S5 Prizes Announced Today.
Minor Attractions of Rules Give Cause to Judges for Not Considering Many Very Good Replies-Russ- win Hardware Gets Free Advertising Does Trojan Battery.

The Herad nationally advertised products contest especially well received by people of New Britain and surround ing territory and difficult task for the judges to choose the prize After due deberaon the judges awarded the S25 prize Charles w. Francis o Sl west Nam street for complying all the rules in remarkably novel way which showed marked trend toward originality The prize winner placed easel the name ot the local dealer or the product the telephone number of the local dealer and where the product was manufactured all in the little squares An added feature in the scheme of things was small trade mark of the product pasted in the squares also The entire painted and shows artistic ability of the prize winner Not only all the rules complied wth but local product saT of about 100 words nent any of the products the As is the policy of the Herald to boost local lns tuons Mr. Francis rotted bit of psychology knowing that he would touch spot the hearts of the judges
 little tickling handed the Herald which confdentialy sort of helped, too. Here is the prize winning essay-
 An advertised product is better than others chiefly be- is continually before the public necesstating high standard by the manufacturer who builds his reputation upon that standad with resultant reward of more sales and in
 Such is the reputation of Russwn Hardware, which have used than ten years in the construction of garages houses and numerous small articles and which have chased through Rackfe Bro Inc, 256 Park street. who carry full line of Russwn Hardware and who continually advertise in the New Britain Herald, of which am sub- scriber.
 Miss Esther Peterson of 9 State street gets the $50 prize the second best offering She is connected with the Voge Advertising Agency and has evidently worked hard the contest She fulfilled the reourenents and submitted com position book with page of each product advertised. The page contains picture and trade mark True to form she advertise in her essay the Trojan Battery the local product the ONe Tire and Battery Co., It fault of the judges that another local product is selected for an essay but after a backing local enterprises applies to her offering as well as did not lose the opportunity to boost indirectly the Voge Advertising Agency via the say it with advertising policy Here's Miss PetcTSon's winning essay:-
 present the Trojan Battery ONeil Tire and Battery Co., product with its unmatched endurance and general out standing excellence Trojan owners know are Trojan en- husasts. Their claims far beyond ordinary demands, equal to extraordinary demands
 The success of Trojan conveys fundamental fact that good product plus good advertising equals good business
 Harriet Gcgcr of Il Arch street gets the third prize of S25 She strong for Arch reseer Shoes and tells us about them in her essay which foIloWs:-
 Why nationally advertised products are best
 Nationally advertised products are known for their su- pcror quality exceptional durability and widespread popuar
 Products which advertised must have popularity they would not be mentioned on the pages of newspaper Why have they secured this avorsm? Because people, the world have used them and discovered their worth.
 Merchants not likely advertise those products which saeSand sales through ads only when people have the utmost confidence the product set before their continual comfort well constructed that they neat in appearance and remarkably we'll If this net they would not undoubtedly be advertised This true with many other products which are advertised.
 They worthy of their advertisements, through the honorable mention class Lucy H. Hoffman, r Stanley street. Miss Faith Barry 35 sefton Drive R. l. Ma May Bell Pease Box 31 New Britain Howard w. Smith, Hud- street. Berln Gladys . Weir Box g. Newngton Juno tOn; da L. PeteTSon 119 Kelsey street, Joseph Maroni 31 Franklin street and Milton Dworn, 42 Walnut street.
 The judges truly sorry that prize can't be given to everybody competing for the contest devised to make plenty of work for those who entered Many children worked especially we but hard and fast rules have to be up Many thrown out because of little slip such a mis- take in spelng telephone number out of the way little mistake of location.
 Checks will be mailed tomorrow
 In wish to check the products and the local dc&ler who advertised here's the list
 Hartman & Dubowy-Wayne Oil Burner
 Petro Oil Co--Pet1o Oil Burner.
 Anderson Electric Co--Spaltan Radio.
 John A. Andrews Co--Lanc Cedar Chests.
 Wuchelt & Lakc-Smithson Clothes.
 Birnbaum IuntWe Co.-Balkitc Radio.
 Henry Morans X Sons--Majestc Radio
 Central Tire Stores-Atwater Kent Radio.
 Economy Auto Suppy-Phco Radio
 Dunham Sales Co--Copeand Refrigerator
 Conr nticnt InLt Ca ;La:ua