Milford chronicle. [volume] (Milford, Del.) 1878-1974, 1929-02-01
SHARING THE COUNTRY'S
GROWTH

| UNIV w LII
People who are going into bust
ness, or looking for job, do well
to look for some kind of an opening
that will tend to grow as the years
go on. If they can get into a grow
ing business, their chances and op-
portunities grow.
That principle applies to the con-
duct of business. Business can be
run in one of two ways. 1t can be
run in rutty way, which is salts
fed if it keeps it's old trade, and is
not looking for any more. That
fails to share the growth of the
prosperity of the whole country.
Or it can be run on the theory
that as the business of Delaware
and the country is growing all the
time, live concern should expect
to obtain share of that growth.
The most hopeful method of OBJ
tanning at least a fair share of that
growth, is through the power of adj
vertising. The amount of money
spent in advertising has enormous
ly increased during recent years,
and it is likely to make a big gain
in 1929.
The concerns that are spending
that money are getting the bulk of
the growth of the country's bust
ness. They put themselves in the
way of benefiting by the additions
that people are making to their ex-
penditure.
When people spend more money,
and if they are buying things they
did not have before, they want all
the information they can get about
these new things. They look to the
newspaper ads for such information,
and are likely to go to the concerns
that satisfy this desire by advertis-
ing.
If they are spending money more
freely for the things they had be-
fore, they are just as keen on bar
gains as ever, and they are eager
to learn through the advertising
what opportunities the stores offer.
If anyone wants to know what con-
Germs will get the bulk of the new
business of 1929, he can come fair
ly near knowing by looking through
the newspaper ads.
Se@
WELCOMING THE SHOPPERS
In the effort to increase the trade
of a city or town, much depends
upon the kind of reception that is
given the people who come in from
outside to trade at the stores. If
they feel they are heartily well
coined, they come again.
A large part of the trade of any
live town nowadays comes in, dur
ing most of the year anyway, by au-
tomobile. Consequently it is of vi
tai importance to have comfortable
facilities for these people. In for
mer days the demand was for hitch
ing posts where the country people
could hitch their horses, and the
own that did not have enough of
hem was Gin bad" But the towns
hat try to get along now with the
same space in which the farmers
formerly used to tie up their horses,
will be in wrong now, because peo-
lie come from a far greater dis
ance in their cars, so there are
more of them to be accommodated.
A good live town needs not mere
Y plenty of parking space on its
treets, but there should usually be
-acant lots near the business center
et aside as parking spaces.
Many stores encourage out-of-
own shoppers by providing rest
nd waiting rooms with comforts
nd conveniences, and these prove
God investments. Many towns
rovide a general room for this
purpose, and such attentions pay,
nd people from out of town appre- '
late them.
Good sidewalks on the business
treets attract shoppers. They ap-
reciate wide and well paved walks. t
handsome window displays are {
ind of welcome, and here in Mil '
ord we certainly provide that at |
raction.
And then the way in which the c
ut-of-town shoppers are received '
Y the store clerks makes a big diff t
srence. Those that cultivate their l
riendship,. and remember to call c
hem by name, make friends for the
usiness of their home city. '
Do@ '
A BATTLING SCOURGE 1
With every recurrence of influenza 1