The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1929-11-28
PUBLIC COOPERATION TO MAKE THE HERALD
BETTER COMMUNITY NEWSPAPER is
DESIRABLE

The Sank Centre Publishers, Inc, with this is
sue conclude three years of ownership of the Sank
Centre Herald, continuing the Sank Centre News
During this period effort has been made to
publish a newspaper thoroughly representative of
this splendid city and community.
While progress has been made the publishers
have not been satisfied with the Herald as a COM
munity newspaper.
If the flow of news and advertising copy could
be regulated the Model CSM Intertype would be
adequate to handle the composition for larger and
better Herald. This being impossible Model K
Linotype has been installed and beginning with the
issue of next week the minimum size of each issue
of the Herald will be II seven-column pages weekly
instead of eight.
The increased typesetting machine facilities and
number of pages will enable the Herald to become
a better and more useful community newspaper.
The publishers hope to, and will rapidly as.
possible add to it's list of correspondents until every
nook and corner of Western Stearns is represented
in the Herald columns each week.
The increased pages will be of unreasonable val
to the advertiser as it will relieve the pages of
congested advertising appearance.
With the increase of the size of the Herald
eral features have been added which the pub
fishers believe will be appreciated. These features
should appeal to every member of the family. Among
others
1.-THE World Today" by Brisbane, the highest paid
writer in the world.
bound to become popular and watched for by the kid
dies in every family
Latest illustrated fashion feature, prepared
weekly by Julia Bottomey, one of the foremost ex-
perts on proper wearing apparel for ladies.
what is Wrong Here?" two column weekly
cartoon which will interest and sharpen the wits of
hundreds of Herald readers.
Other interesting features will be added from
time to time.
The new equipment and increased size makes
the Herald of the very largest weekly newspap-
ers in the Northwest.
Quite naturally the Herald is published for
nue.. All the money earned is spent in Sank Centre
by the five Herald families
Above all, however, the Herald believes it
a responsibility to the community. 1t has always
the policy of this paper to sponsor and support
every activity which tended to build bigger and
more prosperous Sank Centre and community The
average newspaper in rural community is actuated
by the motive We are completely sold" on
Sank Centre.
The Herald has desire at all times to publish
all the of this community that is fit to print.
There have been times when stories have been sup
pressed becaused the publishers did not to add
any additional heartaches by spreading broadcast
trivial misssteps of individuals.
In making the Herald the sort of newspaper
the publishers desire to make it the public has
responsibility. 1t is absolutely impossible for the
office force to gather all the news of the conmun-
ity. The Herald wishes to keep the public posted
the conngs and gongs of the citizens the social
life of the community is of great interest; your
neghbors will be interested to know who the guests
are you entertaining in your home and
they come from.
1t is in furnishing the Herald with items of in
terest that the public has it's responsibility in assist
ing to make the Herald outstanding community
newspaper The public includes both the city and
the surrounding country.
In defining "what is news?" some wag has said
that if "a dog bites that isn't news; but--if
bites dog, why that's news
In sending in news items write names and places
plain using side of the paper only
Some may be deferred from sending in items be-