Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-08-12
AID LEADERS HEAR J.
|. BR|TON RAP TARIFF
Lord RiddeII's Speech Urges
Furtherance of Peace
Among Nations.
~ the Associated Prese

~ the Associated Press
BERLIN, August 12.-Five thousand
advertising men, representing 40 ma
tons, have assembled here for the first
formal session Of the World Advertis-
ing Congress convention today.
Americans outnumbered those Of any
other country, with 1000 delegates.
Other countries with representations
were Austria. Belgium. Czechoslovakia,
Germany, Great Britain, Holland, italy,
Latvia, Lithuania, Norway, Poland,
Sweden, Switzerland. Spain and Jugo-
Slavia.
The first meeting of the congress was
held last night. with q welcome address
by former Chancellor Luther in the
huge fag-bedecked Radio Hail." In
behalf Of Lord Riddell of England, 1t was
announced that one object Of the con-
world and right understanding among
nations"
Youngreen Explains Purpose.
c. c. Youngreen of Milwaukee, presi-
dent of. the International Advertising
Associations, in his speech said, THE
real object Of advertising Is to increase
the general prosperity Of the world"
The program included every phase
circulars to newspaper, radio and out
door sign broadcaSting. There are
three official languages for the congress,
French, German and English.
Women were scheduled to play an i'm
portant role. Advertising women are
an important part of modern business, u
declared the congress program chair
man, Gilbert T. Hodges Of New York.
"They understand merchandising and
are doing q big work for American In
dustry."
A share In the congress doings. COM
mensurate with this share in the worlds
business has been allotted the feminine
contingent Of 800 who are delegates In
their own name. Many Of the wives
who are accompanying the man dele
gates will participate In this feminine
section.
Mrs. Stresemann II Greeter.
Frau Gustav Stresemann, wife Of the
German foreign minister, is chairman
Of 4 special reception committee for
the women. Other members Of the
committee include some Of the out
standing women OF modern Germany.
Among the prominent European adj
vertising women taking q leading part
In the discussions Of the congress are
Miss Marian Jean Lyon Of London, adj
vertising manager of the British week.
ly, Punch, and Nine. Renee Scudmore
Of Paris, advertising manager Of the
famous fashion concern, Worth.
Lord Riddeu Assails Tariff.
Lord Riddell of London devoted con-
siderable part Of his address to the
uneQuivocal statement that the present
American policies Of high tariff and the
Federal Reserve Boards high money
rates constitute one Of the greatest
present dangers to world economic
prosperity and friendship.
These policies, the English publisher
said, result in the adverse flow Of gold
| to America, making 1t impossible fol
| the rest Of the world to buy goods. He
made q plea for America to adopt the
principle Of reciprocity as the basis OF
It's foreign trade.
"Those Of US who wish 10 develop In
transitional trade must realize funda.
mental considerations are involved
which cannot be disregarded. II Is OBJ
vious that reciprocity Is the lifeblooc
OF trade, and one-sided transactions
tend TO cause bad feeling and endangei
| peace"