The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1929-02-01

his merchandise to the extent tina
it wants to do business with him
If a town is not interested in its
welfare to the extent that it wants
to tell the world about itself how
can it expect the world to be in
terested in the town to the extent
that it wants to %patronize that
town?
The Reputation That Endures
The reputation that endures,
the institution that lasts or the
town that is really on the map
is the one that is properly and
consistently advertised. Truth is
the new virtue. Let the truth be
known about your town or your
business. Once upon a time and
that not so long ago the SUPPOSE
ton was that once a business was
established in a town everybody
knew it was there, and what it
had to offer. The same idea APP
piled to the town. But this theory
no longer applies. We r living
so fast, moving so fast, and there
are getting to be SO many of us,
and competition is getting so keen
that the business or the town that
is not thoroughly advertised to
the community will soon be down
amongst the spiders the cock
reaches and the microbes.
The advertiser endeavors to sup
ply a human need, and one of the
principal objects Of the advertiser
is to create a demand for his pro-
duct. To educate the consumer
as to what he needs and to show
him how to get it and to buy it
to the best advantage. Advertis-
ing volume is steadily increasing.
Take your leading magazines or
your leading dailies and you will
find full pages in colors some
devoted to the advertising
of a product that but a few short
years ago was not advertised in
that manner whatever.
Modern merchandising requires
modern methods of advertising,
and the product most in demand
is the product best advertised.
So it is with III town. | believe
it is Just as necessary to advertise
the town as it is your business.
There are many agencies tending
to draw business away from a
town. Other towns make their
hid for if. mail order houses make
heir bid for it, peddlers are get
ing more numerous every year
md thousands upon thousands of
are taken out of the COM
nunity by this modern menace to
.ocal trade.
Wolf Point has done many out
standing things in the line of adj
yertising itself. In the early days
we had our pontoon bridge and
hiring it's short and precarious
existence Wolf Point was well adj
iertised. The county seat fight
our name before the public.
Cor quite a spell the Wolf Point
,tamnede has done much to adver-
tise Wolf Point and hundreds of
,eople and in all parts of the
country has at least heard of us
through u annual stampede.
Our annual trade carnival Is
gaining in popularity every time
t is being put on and 1 dare say
hat it has been our outstanding
of constructive advertis-
.ng.
The Wolf Point Herald has sure
done it's share and we are
proud of our paper.
Mr.. Young with his pet scheme
Of bridging the turbulent waters
If the old Missouri has advertised
our fair city far beyond the con-
of the state.
Station KICK has done much
for us and will continue to tell
the world that we are up and COM
ing. 1t is indeed good fortune that
Point is to become the home
Of the popular broadcasting sta
lion and the man that has made
it possible.
l want to mention briefly some
Of the reasons why we should ad-
Wolf Point more than we
lave heretofore done:
First, we are right in the center
of the finest wheat growing Sec