The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1929-08-07
Much Merchandise to Be Dis
played in Official Opening on
Saturday of This Week
LARGE CROWD EXPECTED
One of Features of Opening
Will Be Presentation of Style
Show All Day

Show All Day
The long awaited opening of the
Montgomery Ward & Company store
in Redwood Falls will take place on
Saturday of this week. During the
past two weeks large force Of clerks
has been engaged in sorting out and
placing carloads of merchandise that
has been received. Completion of the
building activities, such as finishing
work, ETC., has all been made. Every
thing stands in readiness for the
grand opening on Saturday.
The opening of the store is under
the supervision of Mr.. D. o. Sever
son, district superintendent. Mr.. C..
w. Cederberg, territorial manager
will also be present at the opening.
He heads the organizations of stores
in the Minnesota, Dakotas, Michigan,
Wisconsin and Iowa territory.
One of the features of the opening
day will be the Style Show that will
be presented beginning at 1000
o'clock in the morning and continue
every two hours throughout the day
until 500 o'clock at night. The set
up for the show is an exact duplicate
of the one used in the various shows
held by the Montgomery Ward &
Company in Chicago. 1t has an Ella
borate setting with stage specially
built for this purpose and with a
runway projecting out from the stage
for twenty feet in "T' shape.
Professionl models from Minneapo-
lis and st. Paul will model all cloth
ing during the show. The show is
being held on the second floor and
will be presented only on the open
ing date.
The entire three floors of the huge
building on the corner Of Mill and
Second streets will be used to dis
play the merchandise. Mems cloth
ing, work clothing, shoes, yard
goods, drugs, hosiery, lingerie, no
tions, leather goods and radios make
up the merchandise for the main
floor. In the basement will be found
hardware, tires, auto accessories,
electrical goods, paints, house fur
nishings, farm equipment, bathroom
fixtures, stoves and heaters. On the
second floor there is an elaborate
display of furniture and rugs, floor
coverings, infants department and the
ladies ready-to-wear department.
A force of approximately sixty
clerks will be used for the opening
day. Most of the organization and
help consists of local people. Mr.. L.
E. Swanson of Minneapolis will have
charge of the local store. Mr.. Swan
son will be assisted by Mr.. H. M.
Bersaw, assistant manager. Miss
jeanette Nylof of Mankato is in
charge of the accounting department
with Mr.. David Poage of Watertown
in charge of the main floor.
Manager Swanson stated to the
Gazette this morning, eve are as
sured that the thousands who visit
our store on Saturday will be delight
ed with the appearance, arrangement
and the quantity and quality of
merchandise. We are opening in Red
wood Falls so as to be more able to
serve our many mail order custom
ers in this territory. Our prices are
the same in this store as they are in
our catalogs. We are proud of this
store. 1t is one of the finest in the
chain. Redwood Falls is expected to
rank high in the Minnesota stores.
Needless to say, we hope everyone
will come on the opening day. 1t is
nice to feel the interest of the COM
munity and on the opening day every
one gets a greater thrill-we do, our
staff and clerks and the public as
well. Nothing would please us more
than to have every man, woman and
child visit our place, look it over, get
acquainted and give US the welcome
which our crowded store always in
dicates. Saturday should be red
letter in Redwood Falls mercantile
history"
Probably the one single person who
had more to do with the establishing
of Montgomery Ward & Company
store in Redwood Falls was Harold
M. Pryor, son of Mr.. G. R. Pryor of
Redwood Falls and now Superinten-
dent of Merchandise of the North
west for Montgomery Ward & Com
pany. Mr.. Pryor made several trips
to Redwood Falls in the early days
before definite location was made
here. Mr.. Pryor will be in Redwood
Falls for the opening day.
Other Montgomery Ward &. Com
pany stores near Redwood Falls are
located at Willmar, Montevideo, Man
kato and Fairmont, with one opening
In Worthington in two weeks.
Mr. and Mrs. B. J. Parson and