Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-11-14
LONSDALE MAKES
INSURANCE PLEA
American Bankers President
Also Talks on Rights of
Small Investor.
BY JOHN =. SINCLAIR.

IA SOAAAN OAANSA~NAASs
Special Dispatch to The Star.
NEW YORK, November 14.--Agair
John D. Lonsdale, st. Louis banker
president of the American Bankers AS.
ISOLATION, insists that big business. to
succeed and be effective, must retain
regard for the individual and for his
rights.
At present there are something like
$500 active trust departments assoei-
ated with American banks, as against
only 1855 In 1900.
but we must see to it that no mat
ter how large we grow, no matter what
details demand our attention, we do not
lose our individual solicitation for the
welfare OF our customers" says this
banking president. A good word he
speaks for advertising.
I'VE cannot afford to ignore q power
that has accomplished so much for hui
mainly In its short existence" he OBJ
serves
advertising is the life-giving item
In the modern business, the spark Of
vitality which contributes largely to-
ward keeping In motion the varied units
of production, the master salesman that
unoletrusively enters the home OF new
markets and stimulates q desire for
possession"
But It is upon the subject of life in
suFance that Mr.. LonSdale IL most eio~
quent His advice to the young woman
about to marry Is: Marry no man who
Ia 10 thoughtleSs as to scoff at life IN
Surance"
Life insurance companies could ask
no better champion.
Russell L. Putnam, Chicago business
man and vice president Of A. w. Shaw
- In ais
for business purposes than for stunning.
Already this year he has fiown $4,000
miles on q regular selling itinerary.
Mr.. Putnam has decided that the
planes of the future will all be eQuipped
with writing desks, so business man
wishing to get away from his Office can
do so by going into the air and get
ting time. free from interruption, for
his most important work.
1.-THE quiet and shelter of a planes
cabin make 1t an ideal place to think
and plan," says Mr.. Putnam. cts going
to be the usual thing in the future for
equipment"
speaking Of the result of his years
experience with the business airplane,
Mr.. Putnam said: "a great deal of
come as result OF the use of Q plane
1or business purposes, but that win be
velvet The fundamental value 70 us
was in making twice the number of
personal contacts we would have been
able to make by the ordinary method
of travel"
This same point Of view was exc
pressed to me by william @. McAdoo,
former Secretary of the Treasury, who
has his own plane and flies frequently
between his Los Angeles and WASH
tngtOn ofnceS. He leaves the Southern
California city In time to reach Dallas
the same evening, stays all night there,
then moves on to Washington, reach
ing the Capital before nlghtfan the
1T is an ideal way to travel" Mr..
crowds and with plenty of time 10
think. More business men will take
1t up as soon as they realize its adj
The big move in business airplane
travelling should come In the next i've
years. s.,
German planes will soon be equipped
so transmission Of pictures from q radio
sending station in Berlin to planes III
night viii enable the pilots to determine
weather conditions along their route.
In . recent flight the vision of u
heavy thunderstorm was transmitted.
From the picture the pilot was able to
estimate the speed of the storm and
tell ut what point he would encounter it.
Another picture transmission showed
an airport unsuitable fer landing, ewing
to floods. So the pilot moved on 70
O more suitable place.
With this new apparatus an exact
weather chart can be transmitted to the
plane In flight within three minutes
All tests have worked beautifully so far
Now the installation of this apparatus
on longer routes, between Berlin and
London, for example. il being consid-
A very important advance in aviation
w. H. Lippold, director of the Louis
vile Institute Of Technology, believes
the educational system Is not keeping
up to date; that 1t does not give the
young men and young women, unable
to 60 to college, the technical training
needed in the competitive business
world today.
II believe education should give the
individual information and knowledge
and the method by which he may ac-
quire additional information and knowl-
edge as he advances in years" said Mr..
Lippold. ut should develop certain
definite skill and abilities, 1t should
give the individual certain attitudes
toward life and toward his fellowmen,
anu SAAG &N4AASS W GNJ0SS ~ @~@S
social environment" II education does
not enable one to make wise and I'M
teiligent interpretations of problems
presented daily, and If it does not de-
velop q positive character and build an
intelligent and useful citizenship, then
it Is not . success, thinks this Louisville
educator.
For 20 years Mr.. Lippolf. has been In
Louisville building up this type OF work.
Presidents Of banks, contractors. busi-
ness and professional men in every walk
of life in the South have passed through
this schools, 900 of them. Today the
school, in one of the South's great cities,
has LAS students and trained faculty
of 90. 1t co-operates with and supple
ments the work of the high schools.
People now are beginning to see
especially the leaders in educational In
stitutions-that grown person should
continue his studies after he leaves
school, for practical life.
''For the law Of business, Just as the
Law of life, is that Of growth and that
OF chance" says Mr.. Lippold. "Only
those on their toes mentally can hope
TO succeed"
Copyright, 1919, by North American News
paper Alliance.l