davidaulloa/AmericanStories huggingface dataset:
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01
ADVERTISING Is
RANKED AMONG
BIG INDUSTRIES

Great Falls.-Advertising is rank
ed with the foremost industries of
the country, total of $1,000, 0O0, 900
having been spent for this work alone
in the last five years, Ted Cogswell of
The Tribune advertising department
told members of the AID club at their
weekly luncheon meeting Friday noon.
Mr.. Cogswell based his address on a
review of the book, "What About Ad-
vertising?"
advertising is not selling psychol-
ogy, but buying psychology" Mr..
Cogswell said. eve must place our
selves in the place of the consumer
and must design our advertising for
the results to be derived therefrom.
There is a great amount of waste adj
vertising in the country, due to the
fact that it does not carry the proper
appeal to the consumers or readers"
Illustrating the point that the read
ers must be considered he cited data
contained in book showing that out
of the 118,000,000 people in the Unit
ed States but 9O,0O0,000 can really be
classed as readers. There are 5,000,-
600 in jails, hospitals or classed as il
literate and 100000 boys and girls
under IA years of age who can not
The hEiGGRffifs4Rese zf Hft aasEsertsnr
Out of every 100 Americans Of
school age SO are not attending schoo
at all, 81 are attending public ele,
mentary schools, are attending pub
f lie high schools, 2 enter college and
: completes his college work. Only g.
: : per cent of the coming customers o
: advertising have been in schools at al
e and their schooling average is bu
: 7h years.
: "The do as you please attitud
otherwise known as consumers resist
! ance and the distributors resistanc
> must be taken into consideration,
S, said Mr.. Cogswell. "The law of aver
: ages works out in all kinds of adVel
- Using as has been shown by many c
s. the larger insurance and security con
panies. The ideal advertising is whel
. one definite line is followed up, or
II other words, a monopoly is placed @
one certain article"
n Mr.. Cogswell, quoting from Il
tn book, said there are three dimension
~ of advertising, namely, copy, circul
;s ton and extension. The first is Il
ar independent force and must conta
the so-called "kick." Circulation
dependent upon the first factor, as
IL extension. The latter phase was
Sc Illustrated by the campaign conduct,
lie by certain stores on the same cor
ar modify, a recent shirt sale in this CT
~ - being classed as extension in adve
to Using.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01
Trifling Term Given Reyes

Los Angeles, Feb. 2S.-FOrmer Dis
trict Attorney Asa Keyes and E. H.
Rosenberg, ex-Julian Petroleum cor
poration promoter, both convicted of
a conspiracy to give and receive
brides, were sentenced to terms of
one to Ia years in San Quentin peni-
tentlary last today by Superior Judge
E. l. Butler. Judge Butler denied
their motions for a new trial.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01

THE STATE OF MONTANA to all
persons claiming any interest IN or
lien upon the real property herein de-
scribed, or any part thereof, defend
ants, GREETINGS.
You are hereby required to appear
and answer the complaint of Hugh
Whitmore, Vida Case, and Loren Ha-
zen, plaintiffs, filed with the Clerk
of the above named court within sixty
days after the first publication OF
this summons, and set forth the inter-
est and lien, if any, you have In or
upon that certain land or real estate
or any part thereof situated in the
County of Sheridan and State of Mon
tana, particularly described as follows:
Northwest quarter (NWA) and
the Southwest quarter (SWA) of
Section twenty-four (24) in Town
ship thirty-five 1857 North of
Range fifty-eight (58) East of the
Montana Meridian.
You are further notified that un-
less you appear and answer the plant
ifs will apply to the court for the
relief demanded in the complaint, TO-
wit: That it be adjudged and decreeo
that the Plaintiffs are the sole own
ers of all real estate hereinbefore de-
scribed, and that no other person OF
persons have any claim, right, title
or interest whatsoever in and to salC
land and that the title thereto anC
. the possession hereof be fixed, de
termined and decreed to be IN tn
said plaintiffs, as herelnbefore Sc
\ forth.
WITNESS my hand and seal of thi
| Court this 26th day of February.
C. B. PETERSON,
| (Seal of Clerk of the District Cour
III District Court
ARTHUR C. ERICKSON,
I Attorney for Plaintiff,
] Plentywood, Mont.
III MEMORANDUM
II The following persons are SAID
/ claim an interest in, or lien upon, sa'
property, adverse to plaintiffs; Non
Asst
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01

Beerous Walleye or Louie Cod or
some other fish as we may have to
incorporate that old heroine-swim-
ming-away-from-the villain-to-save-
her-honor gag in the story, and shall
have to provide expert pursuit, to
keep the audience in suspense. By
the way, couldn't we bring Tin-Tin-
Can, the dog star, into the picture at
this point?"
Certainly" says D. N. o. "That
will be just the thing. Have the
faithful and devoted and strong and
heroic canine rush into the water at
the psychological moment, attacking
the villain and saving his (the Dogs
mistress honor-perhaps her life!
Certainly, certainly; the very thing!
says he, and rubs his hands in speech.
less glee, while D. N. T. emits g
glistening tear on behalf of the her
oine's narrow escape from dishonol
and possible death.
Thus the plot is doctored and ar
ranged to suit the requirements O.
continuity and suspense, and is thel
sent around to the various censors
footage experts, and the like, afte
which production of its remains
begun. In due time the villain fall
over the pseudo cliff, to be dashed t
hypothetical smithereens on the i'm
aginary rocks three feet below, Will
Ricardo Courtplaster (as the hero,
|. upon his knees beside Anna @. Fizzl
Gas heroine) in approved Zane Gre
fashion, whispers mushily:'
"I'm too full t. shtan' my mor'
schwee'heart, but I can still ne,
'shide you"
Then the finished picture is give
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01

withhold more of the money in re-
serve and keep it from the exchanges.
However it is generally conceded
that the subject is too involved to per-
NIT of corrective legislation at this
session. Nor does there seem to be
any tendency to push for action. The
treasury department is still studying
Mr.. Glass proposal.
The big Stumbling block bothering
congress- and apparently annoying
the federal reserve board is the need
for a definition of just what is spec
ulation and also a determination OF
Just when loan is made for specu.
lative purposes.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01
SEN. SCHNTTZLER TO
ATTEND INAUGURATION

Helena, Feb. 23.-Mrs. George Ber-
ry, republican national committeewo-
man for Montana, who will leave on
Monday for Washington to attend a
meeting of the national committee,
expects to witness Inauguration cere-
monies March A.
State Senator J. w. Schnitzler, ma
tional committeeman for Montana
will also attend the national commit
tee meeting and the inaugural cere-
monies. He will leave Helena Sun.
day.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01

demption will expire on the 18th day
of March, 1929.
That tax deed will be demanded
thereafter by the undersigned.
That the amount necessary to re-
deem said property is the sum of One
Hundred eight-one and 26-1O0 dollars
($181.26), together with interest from
the 9th day of January, 1929.
Dated this LIST day of February
1929.
ERICK SWEET, Purchaser
Bonetrail, North Dakota
BY ARTHUR G. ERICKSON
47-t2 His Attorney.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01

a misleading title and is sent out to
heaters turnout the country to be
shown to audiences of enthusiastic
children, enraptured flappers, trans
ported young males, and here and
there a person of some intelligence
who is bored to death.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01
ESSEN
THE CHAzKEWCER

vice 30 days production has had 10 be increas
Essex Challenger sweeps aside the barriers of price
class It challenges the performance the STYLE the lux
urious roomy comfort of any car at any price, the
basis that no other gives you back so much for
every dollar you put in.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01

A glance at its 70 advanced features
reveals at once why Essex excerpts
no car in its challenge. For point
after point in fine car construction,
performance and detail, brings you
directly to costliest cars to find
comparison.
With above 20 miles an hour top
speed, Essex the Challenger, in
thousands of demonstrations, is
proving the endurance and ability
to do 90 miles an hour all day long.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01
In the Matter OF the estate o
GEORGE BORLEY, Deceased.

NOTICE is HEREBY GIVEN, by
the undersigned, Roman w. Borley,
administrator of the estate of George
Borley, deceased, to the creditors of
and all~persons having claims against
the said deceased, to exhibit them with
the necessary vouchers within foul
months after the first publication Of
this notice, to the said Roman w
Borley at Medicine Lake, Montana.
Dated February 9, 1929.
ROMAN w. BORLEY,
ALTA Administrator
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01
ALA
SUMMONS

IN THE DISTRICT COURT OF
THE TWENTIETH JUDICIAL DIS
TRICT OF THE STATE OF MON
TANA, IN AND FOR THE COUNTY
OF SHERIDAN.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01
NOTICE TO CREDITORS

IN THE DISTRICT COURT OF
THE TWENTIETH JUDICIAL DIS
TRICT OF THE STATE OF MON
ANA, IN AND FOR THE COUNTY
OF SHERIDAN.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01

1t is the finest, largest, roomiest,
most brilliantly performing Essex
ever built, and the price the lowest
for which Essex ever sold - but
little above the lowest priced car
on the market.
That is why the acceptance of
Essex the Challenger is the talk
of motordom. Join the van of
100000 Super-Six owners who
are demonstrating its right and
ability to challenge the best that
motordom offers.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01

All persons claiming any interest in
or lien upon the real property here
in described or any part thereof,
Defendants.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01

HUGH WHITMORE, VIDA CASE
and LOREN HAZEN, Plaintiffs.
The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-03-01

The following persons are said to
claim an interest in, or lien upon, SAID
property, adverse to plaintiffs; None
Asst
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22
FRENCH Filler
SCOTS AT Yep
RACE RUMORS
Coste Tunes Up Plane for
Dash Across Atlantic to
New York.
- Aviation
BvTrited Press

BV rited Press
PARIS, Aug. 22-Unfavorable
weather conditions and faulty radio
mechanism kept Dieudonne Coste's
big red Breguet biplane, in which he
intends to fly to New York, in the
hangar today. as preparations pro-
ceeded for a takeof Friday morning.
Mechanics at .Lebourget field
worked on the radio apparatus until
far into the night before hope Of
taking of today was abandoned. The
receipt of unfavorable reports re-
garding the weather over the At
lantic clinched the decision as to the
pOstponement Of the takeoff
Further tests of the radio we're
made today and a short test flight
was scheduled to determine that
everything vas ship-shape aboard
the huge biplane.
The route of the French plane,
called The Question Mark" has not
been determined definitely and will
await weather conditions at the time
Of the take-off. It is expected that
if conditions are favorable, The
route will be similar to that con-
templated on the last attempt. over
the Azores and thence to New
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22
Fast Time on Long Dash

Bp United Press
NEW YORK, Ang. 22.-Captain
Roscoe Turner, with four passen-
gers aboard his Lockheed cabin
monoplane, landed at Roosevelt
field at 12:36:4o, eastern daylight
time. today after a fight from Los
Angeles.
Although his time was consider
ably over the record for trans
fightsz17 hours, 80
minutes and 16 seconds, set by
Captain Frank Hawks. Turner said
he merely was seeking to demon
strate how fast passengers could
be carried across the country. He
also indicated he was laying out a
route for a transcontinental air
service to be started soon.
The pilot and his four passengers
said they would start back for Los
Angeles. Saturday.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22
Arrivals and Departures

Hoosier airport-Robert Keesling
Eaglerock biplane, from Anderson
and return; Frank Wright, Parks
biplane. st. Louis to Cleveland;
l.. G.. Larson, Travel Air biplane,
Wichita. Kan. to Cleveland; Elvan
Harrington. Travel Air biplane, to
Toledo and return today; Paul
Brown, Travel Air biplane, to Green
castle.
Capitol airport. J. Harrigan,
Ryan Aircraft Corporation test pilot,
Ryan monoplane, Cleveland to st.
Louis; E. H. Jose, Capitol Anyways
president, and T. B. Bushong, Eagle
rock biplane, to Louisville and re-
turn; Ray Kuhl, Hisse Eaglerock
biplane, from Richmond; Tot Doug
lass, Capitol pilot, Eaglerock biplane,
to BeardstoWn, ILL.,, and return today.
Curtis-Mars Hill airport-G. L.
Mentley, New York, assistant Cur
tiss general sales manager, st. Louis
to Cleveland, overnight, with Chal-
lenger-Robin monoplane to be en-
tered in the air races; Charles E.
Cox Jr., Indiana Curtiss company
assistant manager. Cessna mono
plane, with three passengers, to Co.
lumbus: E. Wood, Aero Sport BIZ
plane, overnight.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22

York landing field. The Question
Marks radio call letters are FRANS.
1t operates on 500 meters.
Coste broke his usual silence at
the end of his hour and half fight
today, during which he tested his
radio equipment further.
Il can't, I won't, nor have I ever
dreamed Of world fight he told
the United Press. Il don't know
who started the idea of my racing
the Graf Zeppelin. 1t is a ridiculous
and far-fetched idea, as such an
undertaking is physically impossible
with my present equipment"
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22

through r. A. Bishop, general traf-
f1c manager from executive head
quarters in st. Louis.
The coast to coast air and rail
journey, covering approximately two
days of travel between New York
and Los Angeles, but with only one
day of flying, may be made under
the new tariffs for S223.51 against
the old rate of S233.76.
Similar reductions are found in
air and rail journeys from either
coast to Cleveland, Kansas City,
Chicago, Wichita, Oklahoma City,
Garden City, Kan, and in all air
Journeys between these cities and
other southwestern points.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22

ating the Cincinnati-C Chicago air
mail route. was announced today
by Donald A. Mcconnell, local rep
resentative.
The company has maintained Of
fees in the national guard Office
building on the field since Deem
Der, 1927, when the air mail route
was inaugurated.
Mcconnell was moving the Offices
equipment to the new building to-
day. The Embry-Riddle telephone,
Belmont 4979, will be retained in tire
new office.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22
Universal Hits Hiqh Mark

Planes on the air divisions of the
oaSt-to-coast air and rail service
operated by Universal Aviation
Corporation in conjunction with
the New York Central and Santa
Fe railroads carried 585 passengers
during July, flew 63,714 miles with
a record Of 100 per cent on compile
ton of trips started, and did not
miss a single train connection, Paul
Goldsborough, president in
charge of operations, announced
today at Universal headquarters
here.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22
Air. Rail Rates SIaShed

Sharp reduction in passenger
tariffs. covering not only air line di-
visions, but also affecting its coast
to coast rail and air service, OPP
Grated in conjunction with the New
York Central and the Sante Fe
railroads, was announced today by
the Universal Aviation Corporation
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22
Air Mail Mark Set

BIZ United Press
HAVANA, Aug. 22.-The Pan
American Anyways this week estab-
lished an air mail record here by de-
posting mail and newspapers OF
Lima. Peru, on the western coast of
South America, in Havana within
five DAYS.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22

Fancy Rayon mixed slip
over styles. Splendid val
ues. No wardrobe is COM
plete without at least one.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22
Rayor1 indies
for Ladies

Chemise, Panties, Bloom
ers, Vests, Step-Ins in
pretty bright col or S.
Worth double.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22
SnaCe Leased in HANGAR

Lease of Office space in the new
$4,000 Curtiss Flying Service of
Indiana hangar at the Curtiss-
Mars Hill airport by the Embry-
Riddle Aviation corporation, oper-
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-22

The Armenians cover a newborn
infants skin with finely powdered
salt.
The Indianapolis times., 1929-06-17

at midnight This was testified to
at the inquest by Servine himself.
When the car was found the
gearshift was in neutral indicating
Virkkula was trying to stop when
slain.
That the car was moving very
slowly-in fact virtually was stopped
when the shooting occurred-is
proved by the fact that, although
when its driver fell dead against his
wife his two children sat scream
ing in the rear seat, and the car
went down a four-foot ditch. it did
not overturn.
"The Virkkulas did not and could
not see that White. where he was
hiding with his shotgun in the road
leading off the highway into a farm
yard, was in uniform.
All the men had to indicate that
they were officials we're caps, OBJ
jects hard to see at night and much
harder to make out when run across
suddenly on dark road, and very
late.
Mrs. Virkkula's testimony at the
inquest was that neither she nor her
husband, as far as she knows, heard
cry halt
The Indianapolis times., 1929-06-17
RECEIVER FOR
Wild REALTY
FIRM is NAMED
Edgar M. Blessing, Dam
vile, Chosen: Building
Lease to Be Sold.

Edgar NJ. Blessing, Danyille, Ind,
attorney, was appointed receiver Of
the j. F. Wild Realty Company, op-
orators of the Wild building, 1913 East
Market street former home Of the
defunct ]. F Wild & Co. State Bank,
by Circuit Judge Harry o. Cham
berlin today.
The receiyerShip suit was filed Dy
James Waugh. Charlottesville; Floyd
f. Poston, Attica; William Bartlett,
Jr., Indianapolis and Charles B.
Havens Ladoea. members of the
preferred stockholders committee of
the company. Blessing is chairman
OF the committee.
Petitioners showed the building is
not returning sufficient funds to re-
tire the $655,0O0 outstanding pre-
ferred stock kand has no resources
which can be used for the purpose.
The receivers appointment was ap-
proved by Richard LoWther, bank
receiver, who is president of the
Realty company.
Chamberlin granted the order
after Lowther and attorneys for the
platinffs assured him the depos-
itors would benefit by the move
Continued operation of the structure
would have resulted in serious finan-
cial complications, it was said.
Blessing, within a few days, will
ask authority to sell the lease on
the building.
The Indianapolis times., 1929-06-17
SCHOLARSHIPS GIVEN
Mrs. Williams and Miss
SCofieId Win Awards.

Two scholarships for teachers in
the James E. Roberts school for
crippled children have been awarded
by the indianapolis Foundation to
Mrs. Jeanette Williams, director of
education Of exception children in
city schools, and Miss Ethel G. Sco-
field. physiotherapist at the school
for crippled children.
Miss Scofeld left Friday for Bos-
ton, where she will be trained at
the Harvard medical college. Mrs.
Williams left today for Chicago. She
will do special research work in be-
half Of handicapped children in a
class directed by DR.. Edward Spear
man, Of the University Of London, at
the University of Chicago,
The crippled children's school is
located in the Oscar McCulloch
school, West Washington and Cali
fornia streets.
The Indianapolis times., 1929-06-17
SENATE CRILLS
PENNSY Chief
ON JUDCESHIP
Atterbury Defends Action in
Pushing Candidate;
Hearing Open.

BV Lnfed Press
WASHINGTON, June Nv. w.
Atterbury, president of the Pennsyl-
vania railroad and Republican ma
tional committeeman for Pennsyl-
vania today told a senate judiciary
subcommittee he saw no impropriety
in championing the appointment Of
Albert L. Watson to be judge Of the
middle pennsylvania district.
Atterbury said his company has
litigation pending all the time in the
district, but that he thought Wat
son would be "an eminently fair
Judge"
The railroad president testified as
to the extensive holdings of his road
in the district. He said it had more
than 1900 employees there and more
than 1900 miles of track. He did
not know what litigation was pend
ing at this time or how extensive it
was at any time.
Watson'S name was first men,
toned to him by Judge Make, said
Atterbury. He went to Chief Justice
Robert Van Moschzisker of the
Pennsylvania supreme court, who
attested to Watson's legal compe-
tency for the post.
Atterbury then said he discussed
the appointment with James
Francis Burke, general counsel OF
the Republican national committee
and close friend of President Her
bert Hoover, and with Senator
David A. Reed Rep, PENN.
it was part of his job as national
committeeman to endorse candi-
dates for judgeships.
Atterbury was questioned by M. j.
Scranton attorney, appear
The Indianapolis times., 1929-06-17
STATE ASKS ROAD BIDS
Awards on Paving Projects May BE
Made July q.

Bids for paving projects through
out the state. several Of which will
result in elimination of grade cross
ines. will be received by the state
highway commission July Q. it was
announced Sunday by Director John
i. Brown.
The projects include paving Of two
miles on U. S. u. in Lake county
near Miller Station, east Of Gary;
q. s. 50. from North Vernon to But
lerville. Il miles in Jennings coun-
ty: State Road IS, from Reynolds to
a point north of the Pulaski county
line via Monon. 12.5 miles in White
and Pulaski counties. and on State
Road 81. Six-tenths of a mile just
west Of New Ross in Montgomery
county.
The Indianapolis times., 1929-06-17
BAPTISTS NAME HEAD
Boston Candy Man Picked
by Convention.

BW Hftd Press
DENVER, June 17.-Alton l. Mil
Ter, 80. wealthy candy manufacturer
OF Boston, Mass, today was NOM
mated for president of the Northern
Baptist convention. His election will
be made formally Wednesday by the
convention meeting here.
Miller. one of the dark horses" in
the contest for the place now held
by A. NJ. Harris. millionaire New
York broker, is one of the youngest
men ever elected to the office.
The new president gained ma
tionaI prominence a few months ago
by leading the fight of the nations
candy men against the advertising
of 4 tobacco company advising
Americans to reach for 3 cigaret
instead of a sweet
The Indianapolis times., 1929-06-17
RABBI WARNS TEACHERS
Graduates Urged to Guard Against
Wiles of School Politicians.

KALAMAZOO. Mich. June IL
warning prospective teachers against
the wiles of educational politicians.
Rabbi Stephen Wise of New York
gave the baccalaureate address here
before 694 graduates Of the Western
State Teachers college.
He urged them not to submerge
their ideals, conscience or convic-
tions to any school board or super
intendent.