Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-06-16
GENIUS OF PALEY
IS SEEN IN MERGER
President of Columbia Broad
casting System Aids in
Paramount Deaf.
By JOHN r. SINCLAIR.
cial Dispatch to The Star.


Special Dispatch to The Star.
NEW YORK, June 15.-with tha an
nouncement by Adolph luxor, president
of the Paramount Famous Lasky Cor
poration, and William 8. Paley, presi-
dent of the Columbia Broadcasting
System, that the Paramount organiza-
ton Is purchasing q half interest In
Columbia, two national leaders In the
amusement field join hands
Mr.. Zukor, strong, wise, modest little
man who heads Paramount, is regarded
as dean OF the motion picture industry.
His work Is wen known, for his record
in the last Is years has been closely
followed.
Such an ARRANGEMENT as he and Mr..
Paley announce Is of great public In
terest because 1t win bring a large
number of famous motion picture
writer's, directors, musicians and stars
into the new field Of broadcasting.
Artists for Broadcasting Hour.
Most of the motion picture stars of
the past have been associated with
Paramount at some time or another.
Recently this organization has bought
stories from such we'll known writer's
as John Galsworthy. Edith Wharton,
w. Somerset Vaughan and 8. s. Van
Dine. With Paramount now are such
I'll CStO1O do LuUllSCIl, SUCH u1QSl@
clans as Irving Berlin, Walter Donald
son: Paul Ash and Jesse Crawford, such
acting stars as George Bancroft.
Buddy" Rogers. Richard Dix, Walter
Huston, Evelyn Brent, Maurice Cneva-
Her o. p. Heggie and Moran and Mack.
Many Of these, and others, will be
accessible now to the Columbia Broad
casting System on the Paramount
hour" soon to start.
IN -,
national hook-up Of 81 stations and
among its most popular sponsored pro-
grams are La Palma Hour" "Old Gold
Paul Whiten1an Hour" and holster
Radio Hour" while on its sustaining
programs are such features as United
States Navy Band Hour" 1.-The SYM
phonic Hour" United States Marine
Band" I'm a Russian Village" and
National Forum"
This new cooperative effort, COM
bining radio, screen and stage talent.
is an epoch-making combination. And
there appears a new national figure
In business life, Mr.. Paley.
Mark that name well, for although
Mr.. Paley has travelled far already in
big business, he is still under 20.
Success In Seven Years.
He was born in Chicago, September
co. 4oOAs 14tCA abtClIuAik LIE puQl1C
schools, he spent some time at Western
Military Academy. Alton, Ill His par
ents moved to Philadelphia in 1919 and
he entered the Wharton School Of
Finance, University of Pennsylvania,
where he was graduated as bachelor
of science In economics In 1922
1t has taken Mr.. Paley seven years to
reach dizzy heights of success In busi-
ness. Few men have shown such out
standing business achievements 80
early.
Success In life-what Is Il, Mr..
Paley?" asked him.
That's funny question to ask
young fellow like me-" he answered
Il am not supposed to know anything
about the philosophy of success. You
know, one doesn't become seasoned or
leisure arrives. That day has not yet
come for me-"
But seriously, wish could answer
your question, what success really Is"
he went on. Certainly It isn't making
money. Many fellows have money but
no success. And making money Is
easy. because there are more oppor-
tunittes today than ever"
Money and Success.
This handsome, dark -complexioned
young man, whose success stands out
in world filled with it, was attracted
by the question.
Success is achievement which
brings contentment and real peace Of
mind" he offered finally. 81 suppose
it's largely an ability to work out prob
lens best suited to our natures, for no
one can succeed in anything distasteful
to his real nature
But do you think anyone is con-
sidered successful today who hasn't
made money!" asked.
We'll, don't think money has any
thing to do with it. wasn't q Door
mans son. I had all the advantages Of
q well-to-do family and received the
best education, and there was no par
ticular reason why I should work just
to make more money.
II attended Wharton School because
business attracted my nature and dis
position more than music or philosophy
or something else. Then, when ! en-
tered business In 1922 with my father
in cigar company in Philadelphia, my
mind was such that was interested In
making a better and more efficient or
ganiZation il that were possible.
IT had not entered business with my
father with the idea only of making
money. If more money came as o
result of better methods, fine, but It
was only by-product."
How did you happen to get INTO
radio. and when?"
well, a couple Of years ago we
decided to use the radio In advertising
one of our products. The results were
so astounding that became interested
at once in radio broadcasting.
studied the problem and saw, what to
me was a very great future in the
broadcasting field So went to Jerome
Louchheim Of Philadelphia, a large
builder and contractor, who had con-
troll Of the Columbia Broadcastng
System, and made him an offer for the
controlling interest in Columbia, which
he accepted.
THAT was last September. At that
time Columbia had 20 stations. I
moved to New York and withdrew from
other business, and have given day
and night to the DEVELOPMENT Of the
Columbia System since that time.
In Two Enterprises.
"That is about my whole story.
haven't been in many enterprises In
my life: in fact. just two. But these
have kept me busy constantly during
my rather short business career"
Mr. Paley should be good negotiat-
or. He Is anything but bombastic.
listens carefully before answering any
question, uses the short didacttc SEN
tence and wastes no time.
During the last nine months the Co
lumbia has increased from 90 stations
to 81, and now covers the Nation. The
volume of advertising over the Co
lllmbia has increased 466 per cent
In the last ten months, under MI.
Paley's day and night leadership.