Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-01-20
HERALD Gets
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CONTINUED from Page One.l
before. and The Herald has been
growing with il, and perhaps at times
has even been somewhat ahead Of the
situation. This growth and develop
mont in the Valley has made il appar-
ent 70 me that The Herald VIII re-
oui,e more and more capital as tine
goes on, more than ! feel l will be
able 70 give il.
Herald to Benefit
@In its affiliation with a dozen or
more newspapers / feel that The Her
aid will be able TO benefit largely in
purchasing paper. newspaper features,
news services and all the other phases
Of expenditures entering into the pub
LEGATION Of a newspaper. All Of these
items form a very large part Of the
operating expenditures Of a news
paper.
Il am glad to be in position TO an
nounce that there will be no change
in the personnel Of the newspaper.
"Charles A. Rel, who has been
| with The Brownsville Herald since
1920, will continue as business and
advertising manager and as secretary
Of the company.
"W. L. Pendergraft will be manag-
ing editor and Harry L. Sexton will
continue as editorial writer and staff
correspondent.
"F. L. Bulioeh will continue as cir
culation manager, G. l.. Wright as
mechanical superintendent and Will
liam Brown as pressman.
Il assumed control Of The Browns
willie Herald on the first day Of Au-
gust, 1924, succeeding Mrs. Jesse o.
Wheeler, who had decided 10 retire
from active business after thirty-four
years Of labor in establishing and
operating a newspaper in Browns
vile.
Doubles Sire
"In the four and a half years that
have gone by il has been q great
pleasure for me TO watch the growth
and development Of The Herald. In
that time its paid circulation has in
creased a hundred per cent. It's ad-
vertising volume, in both the local
and national fields, has developed In
proportion TO its growth in circula-
ton.
Nearly two years ago The Herald
was A0lNNu ~ A11A AQA ACH &AA4 AaAkNA
quarters to house the faster and
larger equipment needed TO produce
a newspaper commensurate with the
growth Of Brownsville and the Val
ley. So a lot was purchased at the
corner Of Thirteenth and Adams
streets and a building erected. This
structure was occupied in August,
1927. Barely a year and a half has
gone by since that change. and al
ready the need for even more elabo-
rate equipment and possibly more
working room is becoming apparent.
Big City Industry
I'm the four and a half years that
have gone by | have seer the payroll
Of The Herald grow from approx
mately $4,000 a year 70 more than
$4,000 a year. | I'M told that this is
the largest private payroll in the city
Of Brownsville. Ii is exceeded only
by the city payroll, that Of the
schools, and of course the army post
at Fort Brown. The number Of en-
ployes has grown from fifteen to
thirty, which figure does not include
more than thirty boys in the city and
Valley who deliver the paper.
1T is apparent from these facts
that the growth Of The Herald has
been extraordinarily rapid during the
past few years, and there is every
reason 10 believe that IL will be even
faster in the next few years. 1t is
20 assure the future Of The Herald,
70 assure continuance Of its position
as one Of the leading small city news.
papers Of Texas that ! have decided
to merge The Herald with Southwest
Newspapers, Inc"