Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-08-23

He said that If the radio advertis-
ing plan met the approval OF the
meeting that San Benito would find
some way to finance her portion OF
the expense, he felt sure. He point
ed out that Florida and California
had advertised on a scale with
which the Valley could not COM
pete because the section IS too new
and too small. but he thought much
could be accomplished by a pro-
gram in keeping with the ability of
the Valley.
Floyd A. Swallow OF Alamo. who
assisted whit the financing of the
programs which we're broadcast
from WLW last winter. also spoke.
He thought 1t very effective adver-
Using, but said that the committee
soliciting funds was invariably
asked why is this not financed
through the chambers of COM
merce?"
Harry j. Backer Of Donna. an
other man who assisted in the plan
last winter. said that on one occa-
sion an offer was made TO send any
prospective bride a bouquet of real
orange blossoms if they would write
in for them. A total Of 254 requests
were received from all parts OF the
country and only a small part Of
these could be sent out before the
blossoms had disappeared. He said
more than 1900 requests for Valley
literature still were on hand un-
answered because Of a lack Of nee
esSary booklets and OF help to at
tend TO the mailing. The response
70 the programs was wonderful, he
said.
Parker Backs Plan
Backer warned the committee 10
be prepared this winter before the
programs are started. saving the
letters would be coming in imme-
diately.
Tyre Brown. Harlingen chamber
director, endorsed the move and
told Of man who told him he
had come ct. the Valley after hear
ing the Valley lauded over the radio.
Al Parker of La Feria thought the
plan a good one and expressed the
belief La Feria would finance her
part of the expense.
When you r taking up a COL
lection for any Valley enterprise
everybody Is willing to kick in. but
nobody does" S. p. Nelson of Sc
bastian chamber. told the meeting.
He advocated pushing the proposed
tax bill and endorsed the radio adj
vertising plan.
Paxton To Held
w. B. Splawn of Mission EXPRESS
ed the belief his town would support
the program.
John G. McWhorter. representa-
tive OF the Edinburg Valley Review.
said he was sure Edinburg would
support the plan.
Swallow told of the work J.. C..
Paxton. manager OF the Rio Grande
Telephone company, did in helping
TO finance the programs last winter
and urged that he be asked to take
a part in the program this year.
Judge Yates moved that secreta-
ries Of the Valley chambers of COM
merce be empowered to formulate a
plan. pro-rate the expense and re-
port to their various boards Of di-
rectors. This motion was seconded
ard carried after the McAllen sug-
n " AQAA AAdd DECAl kANEAl ullhAIAlAAOu9 N
approval by the meeting.
Eliminate KnOckcr
The need for educating Valley
citizens that they must boast con-
tinually and that the knocker must
be eliminated entirely before the
Valley could grow and prosper as
IL Is entitled to do was presented
by Al Parker In a stirring address
when the meeting was thrown open
for discussion Of the needs of the
Valley.
Last season there were more Wis
itors in the Valley than ever before
and this season there are going to
be even more than last year-possi-
bly, three times as many" he said.
The people who are coming here
now are not the type who are right
fully called tourists. Most of them
are people who have become inter-
ested in the Valley through adver-
Using OF the various land men. They
come here seeking a more favorable
place to live, where they car es-
cape the harsh northern climate,
where they can earn a livelihood
more easily"
Homeseekers Wanted
Last winter real estate men did
not sell these visitors a lot in some
Valley town or a farm in the rural
section. as they should have. When
these visitors come to the Valley
seeking q new place to live II is TO
the advantage Of every person living
here to have them locate and build
a home. 1t is important to every
storekeeper. laborer and professional
man. "A person located here per-
manently Is worth much more than
any tourist for he Is q permanent
asset.
Real estate men did not have
the success last year that they d
served and things are not changed.
The knocker Is doing more dam
age than radio advertising or any
other program can overcome. He
must be controlled in some way. I
have thought this thing over and
the Orlv solution IL for the ,re-r AZ