New Britain herald., 1929-02-12
CARRY ON
WORK Of RICHARD
Corporation Getting Bigger
Dividends Than Ever

New York. Feb. II R-From
Florida, land of the waving palms,
and from the more prosaic confin IS
of Madison Square Garden comes
the answer to the question that only
a few short weeks ago COMPOUNDED
the finest minds of the sock market.
They wanted to know who ever
could replace Tex kickard and what
would become of the Garden when
the tall Texan passed away just As
he was enbarking on the most am
bilious promotion schedule of his
fantastic career. And with passing
Of each day, the answers of three
of the men who helped Tex to his
greatest successes become louder.
Splitting the tasks left them by
death. Big Bill Carey, the man who
actually built the Garden and still
owns most Of it. and Jack Dempsey,
whose thudding fists paid off the
mortgages, are nursing into life and
health the orphan infant enterprise
Richard left on Miami Beach. With
little hope Of financial success. caring
only to maintain the prestige Of
Richard and the Garden with as lit
tie loss as possible, Carey and Demr-
sey seem well on the way to bring
ing home q profit from the battle
Of the Everglades.
While the right wing gradually is
turning Young Stribling's scrap with
Jack Sharkey into something more
than a benefit for the Boston sailor
man, the Garden is steaming along
under the management OF the tail
West Pointer. Col. John S. HAM
mond, toward bigger dividends than
the corporation ever has known be-
fore.
Aided by the shrewd matchmak-
ing of Tom McArdle Hammond has
promoted seven fight cards in the
past eight weeks that have packed
the Garden TO capacity, turned
thousands away and created new at
tendance records with each success
sivc show. If the Garden could
have held them. 10000 would have
seen the All Sing.r-Bud Taylor bout
last Friday night.
The sil>ery- haired colonel has
turned the trick by replacing the
shownanship that once saturated
the Garden with hard headed bust
ness. He has cut salary and other
expenses an average of 100000 a
year. Boxers are battling for him
for six per cent less than ever be-
fore in the Gardens history. Flat
expenses for running the building
are almost five per cent less than
they were a year ago.
There is only one fly TO mar the
colonel's ointment. One year ago.
the price range under Richard ran
between s. and SIS for the best
seats. Several shows played to SIS
tops. Then d federal tax OF Is per
cent WAS imposed on all tickets over
IS and prices came tunbling down.
The colonel now charges s.. some-
times $3.50, for his best seats and
despite the reduction, the Garden
profits increased 81 per cent IN De-
cember and were somewhat higher
in January than during the corres-
ponding periods last year.
And that isn't all the good news
in store for Garden stockholders.
Since the start OF the season. the
two New York representatives in
the National Hockey league have
played to 20 per cent larger houses
than last season. With the Ameri-
cans fighting for lead in the
Canadian division and Col. Ham
mond's Rangers in first place IN the
American section, bigger and better
profits seem to be in order straight
through March with both teams in
the Stanley cup playoff series.