Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-07-15
I'm OUR
VALLEY

AWARD OF THE $4,000 first
prize to the Central Power anG
Light Co. by the National Electric
Light Association for the greatess
ircreaSe in the use Of electrical
energy per home during 1923 Is an
impressive demonstration Of the
progressiveness of the Valley.
1t also demonstrates that the
company which received the award
is one Of the most progressive in
EtitutionS in the Valley.
Residence customers in 1927 used
-en average of 256 kilowatt hours
of energy. In 1923 this was increaS-
ed to an average consumption Of
AIS kilowatt hours, a spread Of 159
.kilcwatt hours per residence GUS
toner.
The increase was largely the re-
suit of increased use Of electric
ranges and other home convenier--
ces, showing the progressiveneSs Of
Valley citizens.
Frank c. Ludden, district mana
ger, gives credit to the men who
were working under him. j. r. Nc
Coy, head of the commerce depart
nent, H. c. Voight, merchandise
manager, Elmer Norris, district
merchandise manager, and the men
,unuer them are the men who cap
'tured the award, Mr.. Ludden says.
Use of electricity in homes is an
index of the type of citizenship.
The Valley leads the nation in this
respect, this award to the Central
,Pd er and Light Co. proves.
THE VALLEY FARMER, progress
sive agricultural publication which
is doing big job in spreading cor
rect information on cultural meth
odS adapted to this section, has de-
veloped to the point where its edi-
tcrial content is too much for one
man-even of the unusual capacity
and ability Of John Ashton.
G. F. Gallaghan, graduate Of
the school of agriculture, A. & M.
College Of Texas, has been employ
I'd as assistant to DR.. Ashton.
This publication, although young
in years, has attained position Of
Importance and authority under
the direction Of the editor. With
trained assistant, DR.. Ashton can
be expected to perform a even more
valuable service.
I VALLEY MID-WINTER Fair cat
alogues, now being distributed to
prospective exhibitors and other in
terested parties, indicates an ambi-
tious expansion in this South Texas
exposition.
The catalogue contains almost a
half more pages than in the past
and a large part of this additional
space is devoted to new depart
ments and to added prize money in
old departments.
John T. Floore, general manager
of the exposition, says large num-
Der of people in section outside the
Valley are planning to exhibit vari-
Gus products this year and that
many copies of the catalogue are
going to them.
There is no reason why the Valley
mid winter frolic should not come
to be as important as the State
Fair at Dallas. Being staged later in
the year than any of the other ex-
positions, it should be able to COM
mand the attention of the entire
state.
And then there is the possibility
OF making it an international affair
"a builder of good will between the
Up&ed States and Mexico. 1t could
be made mutually educational to
the citizens of the two countries and
thus builder of understanding be-
tween the two peoples.
These are ideas for the future to-
ward which the directors and Off
GERS undoubtedly already are build
ing.
1t IS necessary for baby to crawl
before it walks, but the Valley fair
at Harlingen is rapidly approaching
the walking stage. A few more years
of development and it will hit its
running stride.
TWO AMENDMENTS to the
Texas constitution will be before the
voters of the state in a special elec-
ton Tuesday.
One OF them will permit the citi-
Zens to decide whether they desire
to pay their governor something
like a salary in keeping with the i'm
portance of his position. This
amendment would increase the SAL
ary Of the chief executive from
$4,000 to $4,000 per year. If the
amendment is adopted the COVER
Continued on page 100