New Britain herald., 1929-12-20
HOW TO INCREASE PROSPERITY

PROSPERITY One way to injure ones self is to be too critical about money. That is to say. a most effective way to hard times and increased unemploy- 'ment is 10 be in a position to make reasonable Christmas purchases yet be guided by the spirit og excessive economy instead. Obviously. the unskilled worker who happens to be devoid ot en- ployment is not in the market for excessive Christmas goods. But such form shall minority. Most of us remain able to indulge in the spirit of the Yuletide season in the good fashioned way. A good deal besides Christmas toys usually is purchased during the Christmas season. Large industries. -emploving thousands Of people, rely considerably upon Christmas trade to keep the plants going. A bad Christmas season lesscns the oppor- .tunities for the employment in thcs" Industries: and such difficulties elsewhere usually show an influence in every town in the land.
 ,s Nothing hurts ones own furturc so much as an unreasonable hold- ing back in making necessary pur- rhases; and by necessary purchases is included those things one usually buys each December because that has come to be the most popu'a lime 10 add requisites 10 the iamli! .beIonginGs-things thought Of and planned for all year.
 President Hoover has asked that all communities and states carry .nut public. improvements thls 'o rounteract the natural appreheh- sion in the public mind that the re- cent stock crash might mean unem- ,nlovment. The President has also conferred with business and ihuus- trial leaders, and they assured hlli' of intentions to move forward 10 tune of billions of dollars III proNiu- -ino extensions and Improvements which thev long had contemplated. such aims. satisfactory in them ,elves. need the cooperation of the public to succeed. No industry ca" nroyide maximum cmpioymeh' when confronted with a lesseheu output due to reluctance of peo- .n,e to buy their goods at tune when they are well able to do so'
 If I man is out of work he cannot he expected to turn handsprlns7 1ov.n Main street while on the way to nnrchasc something h. intended 10 buy before lc was shuntod to .tne unemployment siding, I'u, those who remain at work ar" "o' in that position. For the most part ,hcv arc as able to obscrr" Christ mas in hearty manner as be'or'' .barring the comparatively t"" who ramblcd too mvisoly in the stock market,
 If is time in fact when 10 in- crease rather than decrease holiday purchases would do more good 10 inc country and the insurance of future prosperity than the public hnpro,cmut and business eTrn- sion plans uo have r.ad about Th" American public usually c>r"naa millions of dollars lUrtn= December and the wholesome impetus this czpenduurc gives to industry leads To vide employment Ill making im' goods to be sold during the Deecw- bcr of the following year |. mrr- chants this year have large m- rentory on their hands after th' holiday season is over ii m"rrl5 means fewer purchases from 'h' industries of the land nest yar Many lines ot goods can he hoI' over from one Christmas season t' the next-at loss 10 the merchan and a loss to those industries wh' make the goods.
 This is not q plea to throw ava. money unnecessarily. If is merely formal plea for the public 10 real jze the same sort of obligations t' the country as President Hoove has asked the cities towns anc states, as well as iudustrialists an' commercial heads generally t' accept
 The man in good circumstance -and there gre Il pIenitude Of then in every city-Who this Doccnbc decided 10 do his utmost to hell along the couutry's prosperity b purchasing twice as much as he ha'