davidaulloa/AmericanStories huggingface dataset:
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-03-03
CADILLACUSES
OLD-TIME ADD
Advertisement That Ran II
Years Ago Proves Merit
In Bringing Business

The Cadillac Motor Car company
recently did something that comes
close to being unprecedented in adj
vertising. Through newspapers it
broadcasts once more owe Amer
lea the same famous advertisement
it first used IA years ago. This
advertisement, now the most wide
Iy disseminated piece Of business
literature ever written, is called
1.-THE Penalty of Leadership" 1t
was first used January 2, 1915, and
G has since been reprinted hundreds
[rof thousands of times
GA, w. w. Lewis, Cadillac advertis-
director and assistant general
hes manager. declares that the
kptinued remarkable attention
hit is reprinting always focuses
on it constitutes irrefutable argu-
ment that effective advertising is
not short lived, but can grow
nightly in force with the lapse OF
time"
The pulling power of advertising
is illustrated by this single instance
of its further use. Republication
OF 1.-THE Penalty Of Leadership"
again has brought requests for it
from nearly every state, he says,
varying from one copy to 10000 and
aggregating, in all. requests for
more than 100000 copies Of this
one ad.
illustrates its Own Truism
Singularlv enough, the living
force of The Penalty Of Leader
ship" is illustrated in the adVer-
tisement itself-one sentence read
ing, "That which deserves to live
lives" 1.-The Penalty of Leader
ship" has been used in hundreds
Of different ways. Translated into
dozens OF different languages. its
worldwide. 1t NAV be found
framed todav as a wall motto. or
lying beneath the glass desk ton in
offices Of scores Of American bus
mess leaders and other executives
as a guide in the conduct Of their
own business, or as a business
maxim.
AS an advertising classic and as
a piece of inspirational literature il
has been used by hundreds Of
schools. colleges and universities.
and Is included in their text books.
One world-known business eXecu-
tive. again noting the advertise
ment in his newspaper, IN writing
Cadillac concerning II. enclosed q
rather frayed earlier copy Of the
ad, yellow with age. He explained
that it had been a part Of his desk
equipment for more than ten years,
that 1t was a bit the worse for wear,
and that the present apparently
was an excellent occasion to seek
another copy.
The Story Behind IT
Theodore r. MacNanus. presi-
dent of MacNanus INCORPORATED.
Cadillac advertising counsel. wrote
1.-THE Penalty of Leadership" i'm
1914. Discussing the story behind
It. he revealed that it was rather
hastily written one day on the back
of an envelope as 7 was returning
to Detroit by train. Because Of
its unusual and indirect character -
. he continued, Il rather hesitated
to present it. When I had
Hpe so. Cadillac then advertising
3nager was hesitant about passing
to the higher executives.
For MANY weeks it got no fur
ther than the top Of his desk. Its
fate rather hung in the balance.
not because of lack of appreciation,
but because we both had doubt as
to the public's ability to appreciate
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-03-03

and South America in his future
studies, he indicated.
The difference between migration
of the humming bird and that Of
other birds, such as the plover. or
the duck, is that the latter take one
or two long jumps, while the hum
ming bird travels gradually, follow
ing the weather. 1t is the belief Of
DR.. Pammel that the humming bird
follows certain types Of flowers,
from which it must extract its food,
and this accounts for its steady
southwark move in the fall, and re-
turn in the spring. He intends to
find out what kind Of flowers the
little birds feed on. and TO follow
the seasons Of these flowers III the
various sections.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-03-03

the depth of thought and signfi-
canoe Of the advertisement itself.
But one bright. sunshiny day
the advertising manager decided
that weather conditions made it a
propitious time to present it. He
was right. Not only did the Cadil-
lac management approve it forth
with, but its immediate publication
ordered. From that day inter-
est in it has grown and continues
to grow"
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-03-03

TNTHIS CITY under official newspaper
Il observation, Essex the Challenger will
demonstrate its right to challenge the best
that motordom offers. 1t is dramatic revela-
ton Of an all round quality Six-big, fast,
roomy, powerful-now available at the
lowest price for which Essex ever sold and
but little more than the cost of the smallest,
lightest and lowest-priced cars on the
market. Watch the announcement Of
results in this newspaper. And remember,
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-03-03
TREE SURGEON IN VALLEY

HARLINGEN. March 2.-Dr. C.
M. Blume, tree surgeon and land
scape architect Of Houston, was in
he Valley Friday Of this week, ON
a business trip and seeing the VAL
ley. He visited p. A. Hoidale here.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-03-03

EXPECT ROCKEFELLER MONEY
EDINBURGH The Universitr
court has received intimation ali Al
$4,000 gift from the R~ocEefcIlor
Foundation for q surgical depart
ment.
Seward daily gateway., 1929-01-08
TIE GREATEST MOVIE FEATURE AT LIBERTY
 THEATER TQH|GHT

Acknow'edred bv eyervone thru
 out the world as the greatest nov
 ing picture feature ever produced
 Ben Frr" needs only to be an-
 nourced to draw everybody to the theatre.
 The book Ben Hur" by General Jew Wallace, has heen the best seller next to the Bible, published in modern times. The stage play of 1t had the record of attendance for 20 wears and not last, and better than both, is the great moving picture of it. Like the book, the movie is showing in every country turnout the world and is even more D pulas:.
 After years of research, produc- tion WIS finally started in Italy where 8 Urge shipyard was kept busy for year and half building he fleet of large ancient ships to be used in the great sea battles. All the beautiful and exactly cor rect costumes, were made in Berlin, while the greatest sets ever made, that of the great arena Circus Max imus, were constructed at Holly wood.
 The large company Of actors, mo- r72apics. artists. camera men, etc, went to Europe and stayed there over 2 year producino different norts Of the picture; then returning home for the remaining great scenes. There was an actual cost af $4.n0G,0Nn and three years con- stant work.
 Every detail of the picture was made under the supervision of au- thorities in different parts of the world and is absolutely correct to the t'ne portrayed. In addition to other unique features there is the very beautiful reproduction of world famous paintings colored ey- actly as are the originals, these in clrde, Christ Before Pilate," "The Last Supper" "Pool of Siioam', Procession of Palms, ''The Star Of Bethlehem, The Madonna
Seward daily gateway., 1929-01-08
CORD0VA EASTERN STARS
 H0LD ANNUAL ELECTION

The Cordova Eastern Star have elected the following officers for the ensuing year: Mrs w. G. Smith, worthy matron; G. L. Smith, worthy patron; Dave Phillips, associate patron; Mrs. w. H. Liebe, associate matron; Mrs. A. Anderson, secretary; J. E. Currier, treasurer; Mrs. c. Foyston, con- ductress; Mrs. w. H. Chase, as- sociate conductress, Hanna Long, Aida; Ruth Walsh, Ruth; Mae Holt, Esther; Myrtle Edmond, Martha; Vera Downing, Electa; Irene Guthridge, warden; w. Der gen, sentinel; Cecile Bergin, chap lain; Mrs. Sommerfield, marshal, and Francis Phillips, arganist.
Seward daily gateway., 1929-01-08

I"The Holy Family, "The Nativity, Ietc., and arc also so beautiful as to be worth the price of admission alone.
 To describe the magnificence Of this feature properly would take more space than there is in this Ipapc. and there IS only one thing ito do--see it.
 Manager Pk)wnell states that the feature is full length, (13 reels) and
 s in nerfect condition. T am going ito pat new lamps in the machines, and will run the film slowly, so that the audience may enjoy the won- derfU| beauty and thrills to the fullest extent" he said.
Seward daily gateway., 1929-01-08
PILE-DRIVER BUSY

The pile-driver and crew at work on the Seward dock for the past week and one-half, will be engaged in the task of renewing fender piling and making fill, for at least a couple Of weeks more. About eight men are iil the crew.
Seward daily gateway., 1929-01-08

Don't wear old run down heels when they can be replaced at se little cost with New Good Year Heels, making the shoes more comfortable to wear and better in appearance.
 SEWARD LEATHER WORKS
Seward daily gateway., 1929-01-08

If your business is worth adver-
 Using let The Gateway advertise it. If it is not worth advertising, ad- 'vertise it for sale.
Seward daily gateway., 1929-01-08

A number of local residents " lSee- port an earthquake shock visited Seward yesterday morning at 11:50 o'clock.
Seward daily gateway., 1929-01-08

Merritt Shellhorn has entered the employ of the Seward Drug store.
Seward daily gateway., 1929-01-08

THE NEW COLUMBIA FORTH sLE PHONOGRAPH IS A WONDER OR TONE AND VOLUME. SchaI- erer's Alaska Shop.
Seward daily gateway., 1929-01-08

Thomas Burke, 76, pioneer Tread well miner and resident of Alas ka for more than 30 years, died last week at Tenakee. ".....
Seward daily gateway., 1929-01-08

Suits to order at Peysers Tailor Shop. Phone Adams 9I.
Seward daily gateway., 1929-01-08

LOST-Ring bearing initials I. S. .. A. Please return to Gateway, Reward.
Seward daily gateway., 1929-01-08

Three room apartment. J. L. Graef
 Hardware.
Seward daily gateway., 1929-01-08
GI.A533ifIEu kDVEnT|s|NG

FOUND: A Masonic emblem. Ow- ner may have same by calling at the Gateway office.
Seward daily gateway., 1929-01-08

WORK-by the day or hour by ex- perienced colored woman. Adams 156.
Seward daily gateway., 1929-01-08

WANTFD-Work by hour or day General housework except cook ing. also garden work. Phone Madison 19 for Sam, Japanese boy
New Britain herald., 1929-06-15

we'll with her light hair, blue eyes and blonde coloring. One of her last purchases in London was . dress in brilliant sequins which became . favorite of her royal husband
 To the Queens Taste
 The Queen of Belgium favors dark clothes for day wear and delicats pastel shades for evening wear. Another of her favoritss is . right royal red adorned with ermine which makes . real queen- ly garment. Queen Maude of Nor way is an independent shopper. She does not let the dressmakers tell her. She tells them. She knows exactly what she wants and how she wants it. It may be add cd that mono of these royal cus- toners % in for very short skirts.
 With Queen Mary things are different. The other queens, be. ing visitors, % to the shops. In other words. the favored dressmak- CT takes her wares to Buckingham Palace where the Queen picks and chooses. Queen Mary, being very fair in hair and coloring, usually chooses decilate shades of gray an.l blue. She has never made the slightest concess,on to the short skirt, mode. Her clothes have always come down we'll towards her shoe tops.
New Britain herald., 1929-06-15

and disapnoin. when she dis covered that wire cage protecting it. It wasn't possible for her to reach that bag now.
 It was the very next day that the eggs began to hatch and soon there were six hungry babies in there. Those were busy days for Jenny and Mr. Wren. From dawn of day un- til the Black Shadows came creep ing out from the Purple Hills they worked to feed those hungry babies. But they didn't have to worry. It didn't take them long 10 discover that they now had the safest home i they ever had No enemy could reach that clothesnin bag hanging inside that cage of wire netting i They actually took delight in toas- ing Black Pussy. as day after day she sat down beneath. looking up i hungrily as she listened 10 the cries Of the baby Wrens as they were being fed.
 Now, what do you think about this place for a home?' demanded Jenny of Mir. Wren. You were right, my dear you were quite right MT, Wren ad- mitted meekly. You are always
 right"
 Copyright, 1929. T. W. Burgess) The next story: Jenny Finds a Queer Insect"
New Britain herald., 1929-06-15
YOUR HEALTH
BY DIR. MORRIS FlSHBEIN Editor Journal of the Anne Hcan Medical Association and of Ny.
 CAia thA HA~1&R> NaA~1&spA

BY DIR. MORRIS FlSHBEIN
 Editor Journal of the Ame Fican
 Medical Association and of Ny.
 geia, the Health Magazine
 Notoriously difficult to judge ara statistics concerning cancer.
 The crude death rates indicate that cancer is increasing in fre- quency because more people are dy- ing of cancer than did formerly. The figures show also that more people are living beyond sS years of age than did formerly. and cam cer is a disease of advanced ages primarily. The figures also show that better educated physicians are diagnosing cancer earlier and moro frequently than formerly.
 All of these things are reflected in the records of cancer. Accord ing to Vedder it seems reasonable to conclude that when proper al- lowance Is made for the increasing number of people of age of 3b years or over, and other changes in popu- lation, the actual rate for cancer is not increasing as rapidly as the crude rates would signify.
 One of the commonest mistaken the notion that it does not occuV among savages and primitive peo- impressions concerning cancer ta pie. In the first place it does occu, among them. It fs argued also that it occurs much less frequently among savaSes and primitive peo. pie and that cancer is essentially a disease Of civilized man.
 Again it N forgotten that the average age at death among say. ages and primitive peoples is what it used to be among Americans namely about S5 years the age at which cancer begins to he mor frequent. It is always important tn consider age groups in studying the statistics of any disease.
 All sorts of cancers occur among lower animals. even wild animals and if cancer were primarily a dis. case Of civilization it would not bs found among such species. Finally diagnosis among savages is not what 1t is in . modern scientific physician's office.
 Tumors can be produced by con- stant irritation in the absence of any known infection. The best available evidence indicates thai cancer is not ever infectious in the usua1 understa . ndin1 nf what cnn. stitutes infectious disease. Wive, do not contract cancer although sleeping with husbands who have it: physicians do not catch cancer from the patients they attend those who are doing research or cancer do not get the disease from working with cancer material.
New Britain herald., 1929-06-15
Love-. Awakening .'...'::! n. a::'; s..'. .''''
M Adsjs (;arriasn

[ so many words that she has tho boy haltered."
 Nor she won't" told her with finality. Now for a real subject. What gown do you want to wear to. morrow night? I'm soins' to build my color scheme around you"
 She hugged me ecstatically. then drew back and smiled q bit ruefully.
 Have I 90 many that can't make a choice ?" she asked My best one. of course is that one Aunt Harriet sent me for my birth day"
 Mary Is Elated i I nodded. It was the gown had had in mind. filmy thing of honey color. with little bizarre touches of orange. With it Harriet had en- closed gold slippers and chiffon stockings of the same shade.
 Where is it now?" I asked.
 Tn my closet" she answered promptly. ' unpacked it the first thing"
 Bring it to me now" directed. You can let Olina think I'm mak- ing more room for her things. I'll hang it up in my closet. Miss Fair fax is going out to get the flowers for me. and I want her to see 1t before she goes. But Olina mustn't guess"
 'Won't she he red-headed when she sees that the flowers 60 with my gown" she said sleefully. and I did not reprove her. for in the last days at the farmhouse the spoiled young princess had given Mary many uncomfortable hours. Besides she had twenty gowns to Mary's one, and jewels such as Dicky's winsome little niece could never hope to own. unless. indeed. Mary should smother love with am bition and go on with her engage ment to Prince Georges. Of course. 1 realized that I was being q bit catty in thus centerink the spotlight upon Mary. But my love for the girl, bolstered by my resentment against Philip Veritzen for the ridic- ulous ambition which had resulted in thiA troublesome international romance" made me determined that it should be Mary's night in every respect.
 T wish you'd tell your sulky princess" said when Mary had brought me her gown. that friend of ours is coming here in few minutes. m artist whom I'd like her to meet"
 With curiosity ! saw resentment flame in Mary's eyes.
 ''I'll tell her." she said. but if she's like me she'd rather take birching than meet Miss Fairfax. How I hate that woman for what she's trying to- Oh." ..
 She clapped her hand over her mouth like a frightened child and ran back to her room, while I went out of Lillian's suite into our own with her words echoing in my ears. Were Edith's machinations 50 plain that even Mary's youthful careless ness had noted them?
 Continued Monday
 Copyright. 1929. Newspaper
 Feature Service. Inc.
New Britain herald., 1929-06-15
Talks pf& R4. pai,er,ts
PLEASURE IN LEARNING
By Allie. Judson Peale


 The Latin over which struggled and rebelled and struggled again for five mortal years has been washed as clean from my mind as if my brain never had been con- taminated with . single Latin exer- else.
 Today I am no more able to de- cipher the simplest inscription than if I had never seen the inside of Latin grammar.
 believe that everyone who did not love his Latin has forgotten 1t quite as completely as I. For always. we veil in oblivion those experiences of our lives which carried unpleas- art associations at the time.
 Whatever we learn painfully grimly and with . kind of driven determination quickly is erased from our minds by the merciful mechanism of q protective forget tery. Duty" must" ought" are bitter doses which children swallow with resistance and retain with diff f,culty Only those things which we learn quickly and happily stay with us for years to come.
New Britain herald., 1929-06-15
Heruld;: Daily Pattern Service
"P1easlng Mosse Dross" Pattern 1ee3 New Britain Herald lSc PRactical

Smart, slender lines are achieved in the styling of this adorable house frock, Design lss2. The lsns pointed vestes and revers. the in- verted rleats that give fullnsss to the skirt. are details of great inter- est. Tailored notches in the collar tend to marrow the shoulders.
 A eavly printed ptrcale 6r sing- ham fashions this frock. Collar. cuffs, vestes and pockets are made of white pique or linsns. The tiny buttons that trim the vestes may by chosen in color to cerrsspeal with the printed design on the material. May be chained only in sises ss. SS, Go. 43. ~ and C.
 Size 36 reQuires ] yards % inch printed material. 1h yards plain.
 This model ts easy te make. No dressms king experience h nsoes- sary. Each pattern comes to you with simple and exact instructions. including yardasA for every size. A perfect fit is guaranteed.
 Patterns will be delivered upon re cetpt of FIFTEEN CENTS (15c) in coins carefully wrapped or stamps. Be sure to write plainly your NAME, ADDR EES, STYLE NUMBER and SIZE wanted. Our LATEST FASHION BOOK will be ssnt upon receipt of TEN CENTS in esia. Address all mail and orders to New Britain Herald Pattern Department. 7l3 West 17th street, New York city.
New Britain herald., 1929-06-15
Ham Leaf, Serving Six

tDaUB AS<kAs SEItubK SSA
 cups cooked chopped ham. 1 cup bread or cracker crumbs. ! ta- hlespoons chopped green peppers, 2 tablespoons chopped onions. IA teaspoon celery salt. IA teaspoon pepper. IA teaspoon salt. eggs e-3 cup milk. 2 tablespoons butter. melted.
 Mix the ingredients and press into a greased loaf pan. Bake in mod crate oven fer 30 minutes. UnmolL and serve warm or cold.
 Potato salad. Serving Six
 ? cups diced cooked potatoes, 1 cup, diced cucumbers. ? hard cook ed eggs. diced. 1-4 cup chopped sweet pickles. ? tablespoons finely chopped onions. 2 tablespoons chopped pimentos. 1-2 teaspoon salt. 14 teaspoon paprika. l.. cup salad dressing.
 Mix and chill the ingredients. Serve in bowl. lined with lettuce. Sour Cream Sugar Cookies, dozen (soft and well flavoredD 1-2 cup fat, 1 1-2 cups light brown sugar. ? eggs. l teaspoon va nilla. 1 teaspoon lemon extract. l 1 teaspoon mace. 1 teaspoon nutmeg l-4 teaspoon salt, 2-3 cup sour cream, 3 1-2 cups flour. l tea spoon soda, 1-2 teaspoon baking powder
 Cream the fat and sugar for , minutes. Add the eggs and vanilla and beat for l minute. Add the rest of the ingredients. Chill the dough for hours or longer Break off small bits of the dough with q spoon and place three inches aparl on Ereased baking sheets. Bake in I :. moderate oven for 12 minutes.
New Britain herald., 1929-06-15

uaaGhey psanceas Ooina, 6essay eet'
 tloo = tAe lg0asl sslks Because
 as ugas so GAass Mar Roan with
 Assy
 It was Mary wAe threw open the lA1e Of the large room which Lil' liaA had esaigneA to Dicky's niece aAl Princess Oiins. Designed for Nerien's uAA Curing her vacr'ions, LilliAa had maas it comforts for the uss of two persons by ,s cut NarioA's bookcases and idy table. and putting in an extra bed and dressing table.
 That the inmates were far from enjoying the rose-tinted bower which Lillian had arranged for her laughter. saw at glance. Princess Olina was sitting in ! low chair. having made no effort what ever to unpack her bags, and her eyebrows were knitted into a dis tinct frown. Nor was Mary's face any more cheerful.
 Do you want me. Auptie Madge." Mary said eagerly, and ! guessed that she would give much for an excuse to escape from the room for . little while.
 Yes, dear for few minutes"
 Mary moved toward the door with ,lacrity. then turned toward Prin- cess Olina.
 You don't need me for any thing?" she asked hesitantly.
 There was definite antaEonism hehind the perfunctory courtesy of the reply.
 "Oh. no, indeed!" she said, and Mary heeitated no longer.
 "she'c been like that ever since We struck that room" she said. although she thawed out bit at luncheon-enough 10 the rest of you didn't get on to her grouch. Of course, know what's eating her. Ahe's never been obliged to share a room with anybody before. and she doesn't love me any too we'll, any way"
 Forget all about her." advised. ignore her sulkiness and keep up that sunny good humor. She'll come to her senses after while, as she always does after these little exhibitions. We're going to talk about something far more interest ing than the vagaries of a princess. I'm giving a dinner tomorrow night over in the living room of our suite It's ostensibly q housewarm- ias. but I'm soieE to make it the occasien of announcing your en- argument to Prince Georges-"
 Standing Pat
 "And her to Noel, suppose" che said with suddenly stiffened lips.
 Exactly" returned. And be- fore ws 70 on I want to warn you again that Georges must know nothing of Olina's engagement. and che must know nothing of yours until they are announced"
 I've stood pat 50 far" Mary said with . wry grin. and I guess I can stand it that much longer. although her little airs Of proprietorship over Noel are sure corralling my goat. But somebody must have put the kibssh on her. She hasn't said in
New Britain herald., 1929-06-15

If, therefore. you really want your child to learn sorne particulaP thing Or to acquire for life certain desirable habits. see to it that he is in | cheerful frame of mind while he ts learning.
 When Helen objects to making her bed and picking up her clethsa. don't lecture. offer her. instAeA. . reward for . weeks virtusus per- formance. When the chore hos bS. come associated in her miAd with prospective pleasure 1t at once will lose some of its unpleasantnssat When she has learned to do It for . tangible reward she will b1fore long need only the incentive of her mothers affectionate approval.
 Finally. she will do the uneons genial task for no other rsason than the pleasure she derives from her own good opinion of herself.