Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-04-10
BIG YEAR FOR
TRUCKS, BUSES
Dodge Brothers Head Sees
Great Sale Volume Due
To Prosperity

Sales volume IN the truck, puS
and motor coach field for 1929 APP
pears unusually bright from sur
veys Of the market represented by
the world wide dealer organization
of Dodge Brothers, according to
Howard E. Sneathen, director OF
the company's truck sales.
Outstanding factors in supporting
this outlook are:
/. General prosperity shared
alike by industrial and agricultural
districts.
2. Construction of additional
thousands of miles of paved roads
and street widening projects.
3. Sterilization Of foreign mar
kets. opening larger export posi-
bilities.
4. Engineering and mechanical
Improvements Of new models that
represent desirable features for
more economical and dependable
operation.
5. The growing demand for fleets
of trucks on the part of corpora
tons expanding its motorized de-
livery service because of its many
advantages.
The year 1923 represented an
increase of 16 per cent in produc-
ton sales volume compred to 1927"
said Mr.. Sneathen. These figures
alone show the remarkable growth
Of the industry, and indicate that
just as the public is profiting by
every development of the automo-
mobile. it is likewise reaping the
benefits of the increased use Of
the motor truck, bus and coach.
"A prominent development during
the past year has been the moves
OF the truck manufacturer to fin
iSh a unit that exactly meets the
particular requirements Of any
owner. Every effort has been made
to completely cover the transporta-
ton field, SO owners can operate
IN the most economical and practi-
cal manner. In our own company,
the varied truck capacities. wheel
bases and body styles are designed
to meet the demands of 96 per
cent OF all hauling requirements.
BY combining these types and vary
ing equipment. it is possible to fur
nish hundreds of different models,
solving practically every transport
tation problem.
Directly, or indirectly, the public
is becoming more and more depend
ent on the facilities offered by mo-
torized delivery. It's fleXibility in
operation over the vast network OF
highways has resulted in untold
benefit for the city consumer and
country producer of finished pro-
ducts.
Trucks are playing a big part
IN the changing diet and STYLES Of
America. On the tables Of city
residents are found an increasing
amount Of fresh fruits and vege-
tables. Milk drinking is increasing.
Blanket distribution made possible
only by the short. speedy hauIs OF
motor trucks from cities are bring
ing the rural districts and latest
styles and fashions in wearing ap-
parel. Even the wash tub is fad
ing as an institution under the on
SlaughtS Of armies Of laundry men
In swift fleets Of motor trucks.
IN the present competitive mar
ketS, enterpriSing business firms
are increasing business and lower
ing costs by operating efficient mo-
torized delivery service. The util-
lty or the commercial car. which
alone determines sales, IS being
constantly advanced by numerous
engineering improvements. New
conceptions Of speed, dependable
lty and economy are represented in
the latest commercial car creations
that are destiend to be one Of the
chief factors in solving distribution
problems"