Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-09-21
BANKERS APPROVE
ADVERTISING PLAN
Six Month Campaign /
O. KID at Special Meeting
of Association.
BY EDWARD C. STONE.

"A
of Columbia Bankers Association, held
yesterday afternoon at headquarters in
the Becker Building, it was voted prac-
tically unanimously to carry out the ad-
vertising campaign recommended by the
advertising committee after several
months of careful study.
The proposed campaign Will laSt
about six months. 1t will be carried on
through the local. newspapers, through
literature furnished member banks LOT
distribution to their depositors, over
special radio programs and through an
essay contest to be conducted monthly
with cash prizes as rewards for the best
discussions on banking subject. the
program is not intended to conflict In
any way with the individual advertis-
ing programs of the local banks.
The committee, of which Eliot H..
Thomson is chairman, proposes to pre-
sent every phase of the service oHered
by the banks in a manner which IS
not at all technical. The Christmas
Savings Club campaigns in the CITY
have produced such marked results IN
increasing annual savings that the COM
rlittee feels that the combined ad-
vertising idea should be carried fur
ther. Full details of the plan and the
estimated cost were presented yesterday
President w. j. Waller of the Bank
ers' Association was greatly pleased
with the enthusiasm manifested at yes
terday's meeting. The attendance was
excellent and almost every banker pres
ent strongly favored the idea. While
the committees recommendations were
adopted in full, the campaign will not
actually be launched until representa-
tives of all the banks have voted on IL.
The campaign will require a. great
deal more work on the part OF the ad-
vertising committee. The Tadlo pro-
grams. especially, will have to be OF the
highest order in order to prevent the
radio fans from tuning in or something
else being broadcast at the same time.
The Washington banks were among
the very first to adopt combined pro-
gram on Christmas savings and 1t Is
believed they will be about the first In
the country to present special programs
over the radio. OF course. HalSey
Stuart & Co. have been doing the same
thing regarding investments for some
time. And they declare their radio
talks have been great success.
Many Million Dollar Policies.
Ten persons in the United States
are insured for S5,000,000 or more and
312 prominent persons carry lie IN
surance of ST 100000 or more, accord
Pierre S. dupont of Wilmington. Del,
leads the list with life insurance
amounting to $700O000 Among those
with $5,000,000 are William Fox, Jesse
Lasky and Adolph Zukor. John Barry
more is the most heavily insured actor
with S2,OOO,000 Ralph Jonas. banker,
of BROOKLYN, N. Y, has S3,890,000. Jo-
seph P. Day real estate agent and d.
rector in the Metropolitan Life Insur-
ance Co., has $1,000, 600.
No doubt these latest figures will be
commented on freely at the national
convention of life underwriters to be
held in this city next week. Members
of the local Underwriters Association
have been preparing for this insurance
gathering for many months and predict
some unusually successful sessions.
Many of the biggest men in the in
surance field in the country will be
present
Dry Goods Markets Broadening.
As had been expected, dry goods mar
kets have been attaining greater breadth
this month. The gain is normal trend,
saws Dun's Review, needs for new sea-
son giving a fresh stimulus to activities,
and cooler weather has aided the move
ment. It is feature of conditions In
primary channels that, while 1ndlVloual
commitments are not of large size, Or
ders have been received from all over
the country, indicating widespread IN
terest in forward requirements.
Some disappointment was expressed
by cotton goods manufacturers over the
forecasts Of a lessened cotton crop, be-
cause of it's possible influence in keeping
prices at a relatively high basis. Con-
yersely, encouragement was derived from
a statistical report on cotton clotilS'
showing larger untitled contracts IMAM
year ago and smaller stocks. For the
latter trend. the protracted high tenn
peratures this Summer were largely &C
countable.
Retail Food Prices Climb.
The retail food index issued by the
Bureau of Labor Statistics OF the united
States Department of Labor shows 1or
August Is, 1929, an increase OF little
more than / per cent since July 10,
1929. an increase of about 3a4 per cent
since August IS, 1928; and an increase
of approximately SO per cent since Au-
gust Is. 1913. The index number
I913=1O00) was 1912 in August,
1928: 1885 in July, 1929; and 1902 IN
August, 1929.
A slight reaction from the recent up
ward trend of wholesale prices is shown
for August by information collected IN
ledQIlR markets. ny C1lC oNiSnN -
Statistics of the Department OF LABOR.
The bureaus weighted index NUMBER,
with prices in 1920 as 100, STANDS AT
97.7 for August, compared with 98o LOT
July, a decrease of one-th1rd OF per
cent. Compared with August, 1873,
with an index number OF 989, oe-
crease CT over l per cent is shown.
Savings Bank Votes Dividend.
The directors of the United States
Savings Bank have just declared ther
regular quarterly dividend OF 7R per
cent, payable September 80.
The Carp2l Corporation has declared
a regular quarterly dividend OF 20 Genus
per share and an extra dividend OF IL t2
cents per share, payable October !. 70
stockholders of record September 10.
Bankers Seeking Golf HonOrs.
The golf team of Washington Chap
ter, American Institute of Banking, Is
battling with the Baltimore chapter rep
resentatives this afternoon at the Manor
Club. The Baltimore, well known to the
Younger bankers here, include Charles
K. Ham, Howard Ritter, Harper II.
Clarke, Lee H. Pitman Charles Belz,
Walter Wolhide, Howard Michael ana
Robert Myers.
The Controller of the Currency has
received applications to organize Flor
ida National Bank at Daytona, Fla. cap
ital 100000; Hampton National Bank,
Hampton, Va. capital 100000.
POWER HEARING.