Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-05-12
new ROOSEVELT
MEETS DEMAND
Automobile Buyers Look For
Straight Eight Cylinder
Car Tn $1,000 Field

BY Thomas z. Jarrard, Gen Sales
Director. Marmon Motor Car Co.
This highly developed automobile
industry OF ours has produced, In
years gone by. cars OF every des-
cription. priced to meet the demand.
or rather the limitations. Of every
pocketbook.
Sauntering up and down autcmo-
bile row. the prospective purchaser
has found a few makes of four
cylinder cars Of low price and many
makes of skies of all prices. He
also has found many makes of
Fights. but mostly in the upper
regions Of the automotive price
range.
Modern methods and modern re-
ouirement have taught the auto
mobile buyer. in common with
purchasers of every other commodity
to expect a little more for his money
each year and he has not been dis
appointed except in one respect.
There was no eight on the market
in the $1,000 field there were only
skies, and in the mind of the man
who wanted something better than
a six for 81 900 this situation be-
came not only perplexing but exas-
perating.
Real 81 900 straight-eights seemed
on the verge of entering the market
time after time. Rumor claimed
the attention Of many a motorist
by whispering that this company
of that company was about to in
troduce a low-priced eight. but IL
ual. tangible extra cylinders.
So IL has been that the man who
wanted an eight for $1,000 has
wound up by buying q six or q
that could be bought for a moderate
sum. There were skies and fours
g~alore-but no Fights.
In the straight-eight. the mctorist
knows there is to be found a de-
gree OF performance. smoothness.
flexibility and deSirrbility that is
not to be had In any other type.
But TO the average owner, these
qualities were Just a little beyond
his grasp. He wanted them. but al
ways the barrier of price stood In
the way.
1t was perplexing situation. parti-
cularly In the minds of hundreds
Of thousands of motorists who had
watched the price Of the average six
drop lower and lower until 1t came
into direct competition with the
price Of the average four. The
straight-eigh however. remained
high In price. There were $500
and $4,000 Fights, to be sure. but
four or keeping his old car for
another year in the hope that some
substantial company would solve
that last difficult engineering or
manufacturing or sales problem and
take $500 away from the cost of two
extra cylinders.
And therein lies the principal rea-
son for the new Roosevelt, a straight
eight. which Marmon has placed in
the S 1000 price field and which has
filled the only vacant spot in the
automobile market.
To build the Roosevelt TO sell for
the figure at which 1t Is priced. it
was necessary for Marmon TO ar
range and eouipt what might be
called an "eight-cylinder factory"
an objective that has been achieved
in the last two years in which Mar
mon has concentrated its entire re-
sources primarily on the production
of straight-eightS.
The Roosevelt represents no rad
ical departure from customary
practice: IL Is not a new invention
an untried development. 1t re-
presents. however. an engineering
and manufacturing achievement
that has been made possible by the
application Of quality production
principles and up-to-date manu-
featuring economics.
Because the Roosevelt has d
straighteight motor does not mean.
moreover. that in 1t are sacrificed
other requisites of the modern auto
mobile. Other points Of construc-
ticn have not been neglected but
have been held to established Mar
mon standards OF appearance. COM
fort. and dependability.
So the first straight-eight IN the
$1,000 class is ready. in tangible ard
obtainable form. Two extra cylin-
ders i'm reality now cost no more
and the mar who Saunters I'D and
down automobile row looking for
an eight that his pocketbook viii