Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-09-22
NOVELTIES IN
line FRUIT
BRINCPROFITS
Grower Finds Heavy
Demand for TeHaple
Oranges, Tangerines
and Pink Grapefruit

The demand for the S0-called
novelty citrus fruits will always
Re heavy, is the theory Of Clay
Everhard. Pharr citrus fruit grow
err. who last eason marketed vCr
65 tons of Temple oranges from his
U IL acre grove. receiving a cents
per pound Oh the trees. His Tenn
pie oranges brought him "a total Of
$3.50 on the trees, Or an average UE
1914 per acre.
The Everhard orchard, which is
rated among the high producers IL
the Valley. consists on Y acres cf
grapefruit. which was marketed last
season at 3 cents per pound on the
tree. q IL acres Of Temple oranges.
ID acres Of tangerincS. 8 acres Oh
Washington navel oranges and 2
acres M Valencia oranges. The en-
tire acreage Is bearing this year. all
trees being loaded with fruit.
The Temple oranges were planted
in 1921, and have been bearing four
years. This variety rs "A cross be-
tween the tangerine and Washing
ton navel, a thin-skinned fruit In
which the Segments are divided as
in the ~tangerine. It has the tang
Of the ~tangerine modified by the
flavor OF the Washington navel. The
fruit Is rated among the novelties
Florida shipments of this variety.
which are limited. bringing a high
price I'm the eastern cities. The en-
tire production from the overheard
orchard has been marketed in South
Texas each year, the supply being
insufficient To meet the demand.
Part ( the 15-acre tangerine or
chard came into bearing last year.
and the trees are loaded with fruit
this season. The entire production
will bc marketed I'm Texas. In ad-
dition 10 these novelty" fruits, Mr..
Everhard As preparing to plant a
large acreage or Marsh pink grape
fruit this season, and will also In
crease his acreage OF t~angerlnes
and Temple oranges.
Mr.. overheard has the finest
grove III Temple oranges in the
world" was the statement of Admer
Miller, head or the New York fruit
auction. who inspected the grove
when the crop was being harvested
III was one Oh the first growers cf
Temple oranges in Florida, and I
am familiar with the development
on the Temple orchards in that
state. I thought We had some fine
trees ana fine fruit, but Florida, has
no Temple trees or fruit thar will
compare with this. When these or
anges reach the New York market
there will be a tremendous demand.
They are larger. better shaped and
a deeper red color than the Florida
fruit, and they surpass the fruit CT
that state III flavor. In every re
spect YOUR Temple oranges. like the
Valley grapefruit I have sampled, A.
without "a peer"
The growing popularity Of Tenn
pie oranges and tangerines Inn the
eastern markets Is indicated by the
fact that New York receipts of those
fruits ln 1929 season was 1.l54
cars, practically all Of which were
shipped from Florida. Receipts last
season we're 2.458 cars, u gain of 1l3
per cent, and the price held at IN
higher level than the previous sea-
son.
"I am convinced that the p0pu-
larity W these fruits will increase
as the years pass Mi. Everhard
said in discussing his novelty
paintings. They are a distinctive
fruit in both appearance and flavors
and X have noted the rapid devel-
opment Of the demand in the mar
ket5 into which X have shipped. I
believe the Marsh pink grapefruit
will become equally popular and Will
always command IA premium. For
that reason I have prepared 70 set
out "a large acreage this winter, and
will have fruit ready for the mar
ket in a few years
The Everhard T-acrc grapefruit
orchard II one or the oldest In the
Pharr section and was one Of tho
first to he planted from Valley
grown nursery stock. II has been 2
consistent heavy producer, the yield
running from 9 to IL boxes per tree
each year. Production last year
was below normal. but the fruit,
which was sold at 3 cents per pound
ON the tree brought a total Of $500
OF approximat Nv $3.50 per acre,
showing a net profit in excess q
$500 per acre.