Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-01-27
49, TEXAS DAILY PRESS LEAGUE
E%s. Foreign Advertising Representatives
Valley Welcomes the Jobbers

: The Lower Rio Crande Valley extends a cordial
welcome to the delegation Of jobbers and dealers, who
vill arrive Sunday morning from the annual convention
Of the Western Fruit Jobbers' Association At Memphis
for a tvo-dsy tour q this section.
1t Is doubtful II there II one among them who Il not
familiar with the fruit or vegetable products o. the
Valley; but few of thepa have visited this section. They
are here to ascertain the possibilities Of the Valley.
to judge its future expansion, and to fix definitely in
their own minds what the Valley may achieve II the
way Of production in future years.
This section has welcomed many delegations and
numerous conventions, but it is doubtful if at any time
it has been visited by a group whose interests are
more closely linked with those % the Valley. Practi-
cally every member OF the party i q dealer in the
products which form the Valleys principal source e.
reyenue-fruit and winter vegetables. They ara here
not merely on a pleasure trip, but to ascertain the po-
tentialities Of the Valleys fertile soil; to form closer
contacts with Valley shippers and growers. contacts
which will prove invaluable to our basic industries in
the years 20 come.
The Valley is confident Of the impression it will
make. We realize that in comparison with the highly
developed sections Of Florida and California, Valley
development may appear somewhat crude. But the fact
should be borne in mind that the Valleys productive
fields and orchards now occupy fertile acres which until
recent years were covered with mesquite and cactus;
that the thousands Of farm homes and the thriving
cities are the result Of less than twenty years % ef-
fort; and that part Of the paved roads over which the
visitors will travel were, less than five years ago, dim,
winding trails through dense chaparral.
The Valley is justly proud Of what it has accom-
plished. IL is proud Of the class Of farmers and BUSH
ness and professional men who have been attracted BY
its fertile acres and thriving cities; of its irrigation
systems, schools, churches, and the progressive spirit
which snimstes each Valley community. What the
Valley has accomplished in the past ten years. during
which its shipments Of fruits asd vegetables have been
quadrupled. may Be accepted ~ an index 70 what il
will accomplish in the future.
The jobbers who will tour the Valley Sunday and
Monday are in position to extend material aid in the
program to develop Valley resources. Its future de-
ponds, 70 a great extent, upon development q profit
able markets. It, million acres ~ fertile soil. practi-
cally all OF which eventually will come under irriga-
tion, can produce almost unlimited tonnage Of fruits
and vegetables. Cultural, packing and shipping meth
DDS are improving with each passing year, and these,
combined with the fact that Valley products are rapidly
establishing a high reputation for quality, will prove
important factors in development q future markets.
The Valley seeks the cooperation and advice Of
those who can assist in this development, and there s
no group better qualified 70 extend that advice or
whose cooperation j. more sincerely desired than those
jobbers whom IL will Re the Valleys privilege To en-
terrain.