Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-01-27
NASH SEES SOUND
BUSINESS GROWTH
Competition of European Car
Manufacturers Expected
to Build Gains.

With a greater world market opening
wide before American automobile man.
ufacturers through the steady improve
ment in international friendships, it is
apparent that one of the ma or tasks
faced by the industry during the COM
ing year lies in the stimulation and
improvement of economical motor trans
portation overseas as well as in the
United States, according to c. w. Nash,
president of Nash Motors Co.
Our industry has long since leaped
its national boundary lines. 1t has al
ready succeeded in pointing the way to
reduced transportation costs and i'm
proved manufacturing methods to GER
tain European countries. It has foS-
tered international good will to the
point where 35 nations have sent rep
resentatives to the National Automobile
Show, and 1t has stretched fairly
efficient merchandising organization
across the world. In all of these pro-
gressive steps. however, it has little
more than scratched the surface of the
world demand for American made cars.
There remains the need for American
enterprise to take a definite lead in
making the automobile as great a unit
of general utility in the various coun-
tries of the world as it is at home.
"Basing my opinion on recent per-
sonal observations in Europe, which in
cluded tour Of the Northern European
countries. inspections of several volume
production factories, visits to the Paris
and London Automobile Shows and con-
ferences with automobile men from
more than a score of countries. I be-
lieve that we may expect great prog
reSs in the export market during 1929.
This business is undoubtedly growing
rapidly.
TT is only natural that. as American
exports increase, our overseas COMPETE
ton will grow stronger. Such con-
dition is healthy sign for motorists
of the world, for keen competition,
whether at home or abroad, reacts to
ing of prices, Improvements in quality
and increase in prosperity.
General Improvement in Europe.
ST found that in the last year there
has been a general improvement in
European motor car design, although
the American industry is credited with
remaining comfortably in advance me-
chemically and with developing some
Iof the most important new features of
the manufacturing year. The volume
producers in Europe, thanks to adop-
ton OF American made machinery and
reduction Of production costs, have been
able to reduce prices of their cars to a
considerable extent. The most interest
ing feature in the foreign motor car
situation, however, is the body building
trend
The bigger foreign manufacturers
and We in America are thinking more
nearly along the same lines of design
this year than ever before.
These advancementS in Europe. to my
mind, promise better overseas markets
for the American industry. Awakening
OF foreign manufacturers presages an
increase in foreign prosperity and closer
cooperation for us in the pioneering
for motor transportation in lands where
the automobile is still luxury. There
can be no question of European inva-
sion of the American market, but there
are infinite possibilities in the mutual
benefits that can be derived by manu-
facturerS Of the world cooperating in
opening new market outlets.
Opportunities for the growth of mo-
tor transport are evident in the under
motored condition of most countries.
Compare the United States, with ap-
proximately five people to each auto
mobile in actual use, to Germany with