Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-01-22
CHEST PUBLICITY
PLANS EVOLVED
Arrangements Under Way to
Make Program Most Com
pIete Since World War.

Plans for perhaps the most COM
plete publicity campaign since the days
Of the selling of Liberty bonds here
during the World War are under way
to aid in the Washington Community
Chest campaign for funds here Janu-
airy % to February 6.
Huge thermometers" "a feet high.
containing large hearts with mercury
column to be controlled by the number
of dollars raised, will be one group of
the things of interest when the cam
paign is under way.
AS outlined at meeting of the Chest
publicity unit, C. Melvin Sharpe, chair
man, in the willard Hotel yesterday,
the mercury will be raised each day
during the campaign to show the
amount of money raised.
Under present plans it is hoped to
have one of the thermometers placed
in front of the District Building, one
in front of the U. S. Treasury Building
and one at the Patent ONCE. They
will be placed on tall poles, where they
may be readily seen by the many thou
sands of persons passing those places
daily
tentative plans also were outlined
at Mr.. Sharpe'S meeting for placing
hundreds of Community Chest posters
on the street cars, the first OF these
having been put on cars today. In ad-
dition pictures showing and telling of
the Community Chest and its needs are
to be shown in practically all OF the
Nl1t
placed in stores and at other places.
Various business concerns have
agreed to place suitable Chest posters
on their delivery trucks and automo-
biles The arrangements of the local
radio stations are arranging for pro-
gram of broadcasting frequently adj
dresses on various phases Of the Chest
and its work and appeals to the public
to aid in making the Chest campaign q
success Plans for the latter were out
lined yesterday by Vincent Callahan,
advertising director of station WRC.
The various newspapers also have
agreed to donate generous space in the
papers for chest advertising purposes, in
addition to having chest posters on
their delivery trucks.
Meetings are scheduled as follows:
January %, opening meeting of the
pm: January 80. report meeting at the
Willard at 1890: January 81. report
meeting Mayflower, 1890; February l,
report meeting at Mayflower, 1890;
February 2, report meeting at May
flower, 1890: February 4, report meet
ing at Mayfiower, 1890; February 5.
report meeting at Mayfiower. 1890:
February g. closing meeting at May
flower at 7 o'clock.
Employees of w. 3. Moses & Son, the
first store to report 100 per cent en-
rollment in the chest fund, are found
to have donated actually more than
they were expected to give, making them
more than 100 per cent efficient" En-
ployes of Demonets, Inc. are also more
than 100 per cent subscribed. Other
stores are organizing with the idea of
beating out those already registered.
Capital Traction employees will meet
at the Cosmos Club tonight, at which
time Rufus Lusk will explain the pur-
pose Of the Community Chest and the
employees will plan for key men to see
that every employee of the company has
chance to contribute to the Chest.
John Poole, campaign chairman, will
speak at the Cleveland Park Club
tonight. Mrs. Philip Smith will in
troduce him.
Community Chest speakers were
heard at meetings last night as fol-
lows: Retail Credit Mems Associations
banquet at Raleigh Hotel, President
Stephen H. Takes, speaker; Lincoln
Park Citizens Association, at Bryan
School, j. E. Jones. speaker; West End
Citizens Association, Western Presby-
terrain Church, Attorney Harold March.
speaker: Joshua Evans group of work.
ers, Cleveland Park Conversational
Church, Elwood Street, speaker; Zion
Baptist Church. Helen Story, speaker;
Neighborhood House, Randolph q.
Bishop, speaker; Cleveland Park
Branch, Y. w. G. A., Mrs. Fred Wright,
speaker. G. Melvin Sharpe spoke over
WRC last night, Mrs. j. Garfield Riley
over VOL and Mrs. Lester Pollock over
WJSV.