Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-08-22
D. c. BANKERS PLAN
TO ATTEND MEET.
Several Washington Finan-
ciers Will Go to Atlanta for
Advertisers Convention.


talking pictures. at an exposition to be
staged during the fourteenth annual
convention of the Financial Advertisers
Association to be held in Atlanta, Ga,
October 80 to November 2.
Conventions of this association are
always attended by representatives Of
some Washington financial institutions,
and it is understood several men now
have under consideration the Atlanta
meeting plans for which are being an
nounced by Preston e. Reed, executive
secretary of the association, from Chi
cago headquarters.
Robert L. Father. assistant secretary
Of the American Security & Trust Co.,
is a member of the "On to Atlanta"
committee of the association. and has
been in conference with several here
who are hoping to be able to attend.
He Is also q member Of the steering
committee.
John Poole, president of the Federal
American National Bank, Is a member
of one of the important committees Of
the national association. Among those
considering attendance also is Eliot H.
Thomson Of the Washington Loan &
Trust Co.
Features of Convention.
During the exposition of the latest
progress in financial advertising, the
uses of radio will be demonstrated by
an actual broadcast over a network OF
80 stations. A two-reel movietone will be
projected showing how one financial in
Stitution uses movies and demonstrating
the possibilities of sound pictures in
financial advertising. All the latest de-
vices used In bank and investment adj
vertiSing will be on view, to show the
amazing advance which has been made
from the early days when banks did not
consider progressive advertising as with
in their realm. In addition there will
be an exhibit of the most successful adj
vertiSing campaigns used by the leading
banks and investment houses.
Night sessions are planned for the
first time in the history of the associa-
ton. Jason Westerfield. publicity di-
rector Of the New York Stock Exchange,
will tell how motion pictures can be
used to create a favorable public atti-
tude toward finance.
Other Events.
A. e. Bryson. vice president, Halsey,
F. Stuart & Co., will have the EalSey,
Stuart radio hour broadcast and will
discuss the subject. How to Shape up
a Radio Program" technical ex-
PLANTATION of broadcasting will be given
by p A. Arnold, director of develop
ment of the National Broadcasting Co.
How broadcaSting Is used in financial
advertising and its possibilities for busi-
ness development of financial institu-
tions will be discussed by Mr.. BryScn.
H. r. Menfee, manager of the COM
mercial division of the Fox-CaSe Cor
poration, will give a demonstration Of
talking motion pictures and will dis
cuss the subject, THE Talking Movie
as an Advertising Medium"
A special train leaving New York
with the delegation from there on
October 20 will pick up the Washing
ton delegation here en- route South.
Because of the increasing popularity
of the trainside motor coach connection
service the Baltimore & Ohio Railroad
maintains in New York City and in
order to provide more convenient
facilities for the West Side. new
motor coach station will be opened in
Columbus Circle at Central Park West,
in the American Circle Building, Mon
day. August 26
The Columbus Circle station will be
the fourth established in three years
by the Baltimore & Ohio in greater
New York connected with the motor
coaches between the stations and train
side in the Jersey City terminal.
These are the Waldorf-Astoria station,
10 West Thirty-third street. near Fifth
avenue; the Forty-second street station,
on the ground floor of the Chanin
Building at Forty-Second street and
Lexington avenue, and in the Central
Building at Joralemon street, Brooklyn,
in addition to the new terminal at
Columbus Circle.
Electric and water properties, which
former Vice President Charles G. Dawes
and his special American commission
advised the Dominican Republic to sell,
in order to improve that governments
finances. have been added to the system
Of Southern Cities Utilities Co., accord
ing to an announcement today from
the company's headquarters in Phila-
delphia.
Bonds Active on Exchange.
Bonds resumed activity on the Wash
ington Stock Exchange today with Poto-
mac Electric Construction SIS at 100A,
Washington Gas IS "A" at 1902, WASH
ington Gas IS "B" at los, Anacostia &
Potomac Railroad As at ST. Washington
Railway q Electric As at 857s and SO,
and Capital Traction SIS at 9514 and IS
figuring In the transactions.
Capital Traction stock sold on frac-
tionally rising market up to 1914. Mer-
genthaler went at los. Commercial Ma
tional Bank sold at 26O and National
Bank Of Washington at 307.
New Sales Record.
Total sale of 1,733,445 shares in July
established q new record in the volume
of trading on the securities market,
New York Produce Exchange, according
to q report issued by the board Of man
ayers today.
I'm the seven and one-half months
since this third New York securities mar
ket opened" says the report, "a total
of 1000, $50 shares has been traded. OF
this, more than 5,185,000 shares have
been cleared through the Produce Ex-
chance Clearing House and the total
market value of these clearings has been
in excess. of $751; 500 600. The stocks
cleared. of course, do not show the
more than 1900, 600 shares which were
traded in odd lots"
The report also shows that total sales
in this securities market have been
greater during each consecutive month
Pennsylvania Dixie Cement Corpora
ton, whose stock is widely held here
and which has been In stiff competition
recently with imported Belgian cement
has declared q regular quarterly divi-
dend of SITS on the per cent pre-
ferred A, payable September Is te
stock Of record August 81.
A new bond issue out today is the
Southern California Edison Co. refund
ing mortgage gold bond 5 per cent due
1854, whose issuance was authorized bJ
the Railroad Commission of the State
Of California. They are redeemable al
any interest date at los and interest un'
til and including 1943. the premium
thereafter decreasing n per cent pei
year, the bonds being redeemable II
1858 at 100 and interest. The price Of
the first offering is 90 and interest.
A. LIB. Golf Tourney.
The winner in the first annual goli
tournament of the Washington Chap
ter, American Institute OF Banking