The American issue., 1929-05-11
BUSCH BREWERY PROSPERS
But Is Now Engaged in Making
Useful Commodities and Pro-
noting Valuable Industries

Anheuser- Busch Inc St Louis, which
was the largest brewery concern in the
United States has addressed a circular
letter to a portion OF the medical frater-
nifty OF the country. Several physicians
have forwarded to AMERICAN ISSUE copy
of this brewery letter 1t is indeed an
interesting document for several reasons.
The letter is signed by the president of
the company, August A. Busch. Presi-
dent Busch in the Introductory para
graph invites your attention to what we
have accomplished since the heavy toll
eXacted of us by prohibition"
The purpose of the letter is to enlist
the cooperation of the physicians in pro-
noting sales of a new brand of ginger ale
which the company is featuring for Pull
man dining car service.
Mr.. Busch admits that his company
yielded reluctantly to great change in
national policy but is gratified that it
has received commendation from high
sources for its spirit of cooperation in tie
observance of the prohibition law He
admits that the old system of distribu-
ton of beer may have been Objectionable
to many persons but thinks that present
conditions in the country are worse and
expresses the hope that the commission
to be appointed by President Hoover will
IlIlu Il Satisfactory oOlullO1l Vi l1IG StAlllS
question.
The average reader of this letter will
not be overwhelmed with sympathy with
the company for the heavy toll eXacted"
by prohibition when he takes into con-
Sidera tion the successful enterprises
which the company has promoted since
prohibition and which president Busch
enumerates. In fact, MIR. Busch says:
"We have Weathered the storm and are
forging ahead" The fact is the average
reader will rejoice that the Anheuser-
Busch company is a growing concern,
prospering by manufacturing useful COM
modities instead of manufacturing an in
toXicating beverage that brought SO
much misery to American homes, and
which kept alive the old saloon system
which was the cause Of SO much corrup-
ton in government.
Mr. Busch enumerates some of their
present enterprises. He says they are
continuing to make their near-beer prod
ucts. They manufacture yeast and nu-
merous corn products. The company is
building many types of motor truck
bodies And in New York last year he
proudly states that his company made
and sold a million gallons of high-grade
ice cream and that the company OPP
crates ice plants in several other places.
He says:
"Our other interests, such as the Man
ufacturers Railway Company the st.
Louis & O'Fallon Coal Company, the st.
Louis & O'FaIlon Railway Company. the
Busch-Sulzer Brothers-Diesel Engine
Company. and the Hotel Adolphus at
Dallas, are all keeping pace with the
march Of progress.
In the selection of the new lines, we
did not choose those that were the least
competitive. On the contrary, the prod
ucts enumerated compete with old and
established companies like our own. We
preferred not to travel the course of
least resistance, but took on industries
calculated to fill the great gap creited by
prohibition in plant covering seventy
city blocks"
The drys Of the country congratulate
the Anheuser- Busch, Inc, on its success
in its new enterprise It is demon
strating the truth that prosperity in in
dustry is not at all dependent upon the
liquor traffic.