The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1929-10-18

Selling the recreatlonal and Vaca-
tional opportunities of the Minnesota
Arrowhead country to the people of
America should be the major OBJ
iective of the Minnesota Arrowhead
association, George A. Perham, ex-
ecutive director, told members of the
board of directors at a luncheon
meeting Friday in Duluth. The gath
ering was called for the purpose of
outlining the reorganization program
and the activities for the coming year.
Mr.. Perham reviewed his recent
survey of the Arrowhead and the act
ivities that should be sponsored by the
association in the future He OUT
lined plans for financial campaign
this winter to provide funds for the
operation of the organization during
the coming year. The annual meeting
and election of officers will be held
Nov. Is, he announced, and the drive
will be started shortly after.
Extensive publicity to tell the peo-
pie of the country about the recre-
ational advantages and agricultural
possibilities, especially diarying, was
urged by Mr.. Perham in his report.
DR.. w. A. Coventry. president of the
association presided at the meeting.
Mr.. Perham's report follows in part:
Its Main Features.
1.-The main features of the Arrow
head from a commercial point of view
are its iron mines. its developing
diarying industry, its waning lumber
interest, with the far-sighted and so
far successful effort to maintain the
recreation and summer vacation OPP
portunities due to the innumerable
lakes and its industrial and jobbing
concerns in Duluth, with its relation
to water transportation, with the
potential ST. Lawrence waterway de-
velopment. Business and prosperity
is localized in certain centers, but
what we have is spread out over "a
large territory. 1t would seem to be
the province of the association to take
hold of one or more of these features
and by publicity and conference make
them count more in the general well
fare of the Arrowhead. To do this in
any measure requires an optimistic
spirit and cooperative work by the
leaders in all the centers.
The one feature most susceptible
to growth by such means as we can
command is that of selling the recre-
ational and vacation opportunities
This has been done in the past under
the leadership of the late James H
Harper, with the able assistance OF
Milton Stewart, Fred Vibert and Gust
Carlson and many others. who have
labored to make the Arrowhead known
to the people of the United States. 1t
is the one feature which will always
show results. Publicity is the one
weapon to be employed and this re-
quires money. Our supply of printed
literature is practically exhausted and
where reprints are approved, there
must be revisions Some new forms
have been suggested, one being sec
tional folder. based on about five
aerial views
Wider Distribution Needed.
1.-THE Arrowhead map with it's de-
scription Of the Arrowhead as great
midcontinent playground, is the CEN
terpiece of the printed folders All
the others group around and compile
ment this We must find a way to
give wider distribution than ever to
this map, of which only about 800
copies remain on hand Around the
Arrowhead is very attractive book
let that, with some changes, should
go out to those who evidence an in
terest in the Arrowhead association;
golf courses should be detailed in
this booklet. Mention should be made
of wonderful map of the Arrowhead
published by the College Women
club of Hibbing. A supply Of these
maps should be framed and placed in
cities where we expect to attract
tourists
II would suggest the continuation
of the following program in brief
form: Wide distribution of Arrow
head literature, Arrowhead photos for
all newspapers having rotogravure Sec
tons, movie films to be put on at con-
ventions, Outdoor Life exposition in
Chicago, the ASK Mr.. Foster service,
tourist information booths and thru
the local chambers of commerce in the
various towns, also gas stations.
In addition, as a major work, the
suggestion has been made that there
should be a determined effort to in
terest companies operating large sum-
mer hotels to come into the Arrow
head and establish two or more large
summer hotels, complete with golf
courses, tennis courts, riding horses
of character that will appeal to those
seeking recreation who are able and
willing to pay for the best. This also
was an item in past programs. If the
work is to be done along this line. an
assured and ample budget over three
years would be necessary.
I'm connection with tourist traffic,
must point out the great importance
to the Arrowhead of the hard sur
facing program of the Wisconsin high
way commission, particularly U. 8. So
from Chippewa Falls to Superior. The
route from Milwaukee and Chicago via
Oshkosh and Marshfield is now hard
surfaced with the exception of few
miles to New Auburn, leaving about LIS
miles to be improved to connect with
the pavement out of Superior. Next
month there win be an important
highway conference in Superior to lay
the foundation for completing three
north and south hard-surfaced roads
in that state.