Evening star., 1929-08-31
RADIO MAKES NEW
PLANS FOR FALL
Extensive Features Are Being
Developed to Hold Ma
tons Audience.
BY MARTIN CODEL.

Having scored an unusual Summer
hit for the feat of reporting the various
arrivals and departures Of the Graf
Zeppelin this month. network broad
casters are turning their attention tc
the framing of new program features
designed to maintain a hold on the
nationwide radio audiences.
Both of the national chains have
launched into plans for auspicious late
Summer and early Autumn offerings
To stimulate artistry in broadcast pres
entations the Joseph D. r. Freed Foun-
dation has announced its intention OF
offering six prize awards to program
directors, artists and stations whose
performances are outstanding during
the year, beginning September /. In
addition, the National Academy OF Arts
and Letters is again offering its annual
award to the radio announcer adjudgec
worthy of honor for his English diction.
Perhaps the biggest national radio
news events in view are the major foot
ball games and the world base bal
series. The Columbia BroadcaSting
System reports that Ted Husing, sports
announcer, will broadcast about dozen
foot ball games, beginning with the
Army-Boston game at West Point Sep
tember % and ending with the Army
Stanford contest at Palo Alto December
%. The National Broadcasting Co. has
network foot ball schedule of 19 In
tercollegiate contests, beginning with
the Navy-Notre Dame contest at Balti-
more and the Yale Georgia game al
Athens, Ga, october IL.
Both Report World Series.
Both chains, of course, will report the
world base ball series early in october
to- Iafoil ond ryith thoir CtQr n
nouncers.
Columbia is preparing for the defec-
tion of WOR, Newark, as one OF its
"key" stations. Effective Sunday, Sep
tember l, station WABC, New York, be-
comes the point of origin of all routine
Columbia programs, WOR becoming an
independent station. Moreover, the new
Western stations that have not already
Joined their lines into the Columbia
System will be definitely affiliated by
September /, giving that chain new out
lets into the Rocky Mountain and Pa
cific Coast regions.
An outstanding program in immediate
prospect is Sir Harry LADDERS American
radio debut over a National Broadcast
ing Co. coast-to-coaSt network Sunday
evening. He will make his appearance
in Winnipeg. and several Canadian sta
tions are to be joined for the broadcast
by the Scotch comedian.
More active participation by vaude-
vile and motion picture stars in broad
casting was presaged by the return last
Tuesday night of the weekly Radio.
Keith Orpheum hour on the Nationa
Broadcasting Co. chain. On September
| 81 the much-heralded series of pro-
grams by Paramount-Publix Theatel
stars, promised when Paramount pur'
chased half interest in the Columbis
| System. will begin as a weekly feature
Offering Of Columbia.
More Time for Aviation.
Broadcasts of programs devoted t.
aeronautical activities held popular in
terest when the Graf was landing o.
taking off and when the first women!
air derby ended at the scene of tht
national air races at Cleveland las
Monday. More aviation features arr
proposed on the National Broadcastint
Co.'s network through an extension O.
the Roads of the Sky" series, spon
sored by the Aeronautical Chamber O.
Commerce, every Tuesday night. Eri'
Nelson, who led the around-the-worlt
flyers, is the speaker scheduled mex
Tuesday night, which Is the NTH ami
versary of the flight. !.
| The National Broadcasting Co. will
carry the Labor day address of William
Green, president of the American Fed
Grafton of Labor, and the annual mes
sage of Frank Morrison, secretary OF th'
federation, from Baltimore next Mon
day night. A new feature the sam'
chain will begin next Friday night Is
series of talks by William Hard o
washington on Back of the News II
| tCopyright, 1929. by North American News
DaDey Alliance.l