davidaulloa/AmericanStories huggingface dataset:
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-01-11

Two cups flour, one-half teaspoon
salt, three teaspoons baking powder.
two teaspoons sugar, one and one
half cups milk, one or two eggs
beaten and two tablespoons melted
fat.
Mix in order given. Bake on hot
griddle until brown.
MRS. LORAN BILLS.
Bargersville, Box 102.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-01-11
BOY SCOUTS TO
CELEBRATE 18th
YEAR ON FEB. 8
Nation Wide 0bservances
Planned for Week of
Anniversary.

Boy Scout anniversary week will
be celebrated this year during the
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-01-11
Cinnamon Loaf

Mix 1 tablespoon butter, l tea
spoon cream with powdered sugar
till solid. Flavor with vanilla.
Form in small loafs and roll in
cinnamon.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-01-11
wheat Cakes

MRS. FLORENCE LYNCH.
1912 South fremont avenue, City.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-01-11
Delicious Patties

1872 Winfield avenue, city.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-01-11
GETS LIFE AND a YEARS

Bargersville, Box 102.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-21

IT SOUNDS rRlTE to the point Of banality to say
that business really built and conducted and
advertised upon respect for its clientele which
means a respect for the rights Of the human being
will more surely succeed than one which is not
so built, but it happens to be true, and truth
about business is valuable 6nd in this skeptical
age.
1t is likewise odd and interesting to observe that
advertising which attracts attention by its smart
ness-advertising which finds its way on to the
musical comedy stage-advertising which is given
free advertising BY being laughingly repeated over
and over again BY thousands Of people-"wise-
crack" advertising in other words-quite frequent
" pulls down the business structure which it was
intended to build up.
The little ephemeral vogue which it gives to its
product is all too brief and the aftermath, when
its influence has passed. is little short Of deadly.
The manufacturer who advertises in that way is
literally paying for his fun. for if there is in his
"wisecracking" an element Of speciousness or in
sincerity the public probably recognizes the fact
at once and will certainly ferret it out in matter
Of months. After that--the deluge, or new set
Of expedients.
So perhaps the answer to the question propounded
at the outset is not so difficult after all. The
inquiry was-are we all silly, or st just advertising
that is sllyi
The answer probably is that we are all silly but
that we all have our underlying sanities. Adver-
Using has gone amuck in that it has mistaken the
surface Stiffness for the sane solid substance of an
averagely-decent human nature.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-21

so-cslied modern mind the wise and safe thing to
do isto build upon the convictions preferences and
predictions Of the universal mind. The basic
motives which animate the modern man looking
for good radio are Is old as man even though the
radio be almost as new - the morning sun. tits
not always necessary for the advertiser to write
these things into his advertiEing--bus he should
be everlastingly aware Of them. This is the only
common ground upon which he can meet the
mass Of humans. he attempts to cater to their
whims, their weaknesses, their vanities, their un
intelligence, he will be lost.
1t has been said that people in the mass at the FIRST
glance look very like mess. They do and are ex-
cept for this saving grace that they have common
chords Of decency which can be struck in vuied
and various skillful ways. We have enumerated
the hero, the good man, honesty, honor and value,
as some of the desiderata Of human conduct upon
which most people are agreed.
They also respond as we all know to the child
hood motif the success theme, the rise Of the poor
man to power and position, the appeal Of the appe-
lite, the home and mother appeal, the flag and the
nation. None Of these is unworthy and it is not
unworthy to appeal to them unless it is done in
spirit Of demagogy and deceit.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-21

THERE ARE CERTAIN sure-6re appeals to which
almost all humans respond. There are grounds for
saying that most dramatic plots have their source
and origin in one plot-the Cinderella theme
or motif. That Of course is due to the fact that
the Cinderella theme comprehends the poignant
human principles Of reward and punishment, the
uplifting Of the humble, the humiliation Of the
proud, the victory Of love and beauty and limo
cence. Strange IS it may seem there are set Of
basic human appeals which operate just As sue
cessfully in business as in romantic literature.
After two thousand years Of weary endeavor to fnd
heanswer to n'sexasperasedquestion when
he wrote in defense Of the idler and against the
mere busy-ness Of business-"In the name Of God
what is all this pother about"-people do cling
to their pathetic love Of the hero and hatred Of the
villain. Melodrama is in very true sense real life
in that it depicts the virtuou victories which we
would like to encounter in real life.
Everyone prefers to do business with an honest man
everyone prefersto buy honestgoods. Noamount
of advertising can compensate for fault or flaw
in the thing advertised The good man is still the
hero of ordinary life, ali evidence to the contrary
notwithstanding, and good goods are still preferred
to meretricious goods. Not only that, but good
men-good manufacturers and good manager
good methods, good motives, good value, continue
to build the more permanently profitable busi-
neses. The bewildered layman will naturally
smile at the idea of intoxicating and dramatizing
and capitalising human preferences for honor and
honesty in so prosaic medium as advertising. A
lifetime Of experience in endeavoring to do so is
offered as evidence that it may and can be done.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-21

IA decent recognition Of the human decencies
The two things We know with any degree Of
certainty about business are that people like to be
fairly deatwith and that they resent being unfairly
dealt with. ALI the fen and figures and tables
and blueprints and surveys and graphs and al Of
the economic data which the seatsieian can COM
pile will not negative this universal fact.
It sincerely silly therefore to Try to build business
by catering to the worst in human nature rather
than striving to sink that business into the solid
foundation Of human decency.
And we are not altogether without ways and
means Of eataloging these decencies and deviang
methods of sounding susceptible keynotes com
mon to all men which are at least measurably
certain of return.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-21

-AND wHATARE THE THINGS in barter and trade at
least which he feels to the very depth Of his being
and sums up in the grandiloquent declaration that
he is a mani Why, the old time-tried eternal
verities. Of course-the prosaic maxims Of the
copy book, the elemental decencies between man
and man, the principles of fair dealing. the rights
which must not be transgresed, the exchange Of
service for service, the return Of dollar Of value
: for every dollar expended.
To imply in an advertisement that certain book
on Will Power actually possesses strange occult
magic properties, that it accomPlishes almost in
Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-21

The REAL TRUTH of the matter is that there is no
such thing as modern mind when it comes to the
eternal verities. The modern mind feels about
these things pretty much as did the primitive
mind. The other fin de sieek outcroppings are
merely surface expressions which do not disturb
the deep rooted and more or less immovable
human convictions Instead Of appealing to the
Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-21

and vice versa. Whether the advertising appeal Of
the moment be blindfold tests, testimonials pro-
duced by hot-house methods or so-called modern
stic art or extravagant and almost ecstatic eulogy,
the old primal relation between buyer and seller
is disturbed. The buyer is still looking for his
dollars worth, the seller if he has even modicum
Of good sense and desires to build even semi-per-
manent business is still trying to give him that
dollars worth.
It is unhappIy true that we have in large measure
become standardized in thinking and reading and
doing and that we are therefore in measure
susceptible to mass movements in merchandising
and advertising. Temporarily great many Of MS
do respond to these passing styles and fashions Of
advertising appeal.
But these yieldings to the spell Of the pellbinder
are not permanent. They do not constitute q
complete surrender Of the really vital integrities
Of the individual.
Howsoever he may grope and struggle for their
expression, poor old Man has certain private ideas
Of what constitutes right and wrong to which he
clings tenaciously through changing styles and
fashions Of thought.
CheHerton expresses it beautifully in his great
book The Ball and the Cross which is the epic
controversial struggle between an Atheist and
Christian. The two admirable opponents of dis
sent and assent stagger dueling across the map
Of England through several hundred polemical
pages. In desperation they ultimately submit the
great controversial question Of God-or-no-God to
an English peasant befuddled with ale whom
they follow from an inn down 4 dark country
road He resents their bewildering questions. He
finds in every phrase they utter challenge to his
liberty as an individual and sums up his indignation
in the defiant and drunken declaration repeated
over and over again that he is Man! He has
asserted his dignity and they have found an an
swer- and this answer is that whatever else may
be, Man is a MAN. And that is the answer
even in so slight thing as business and so evan
escent thing as advertising.
No matter how many his falls from grace, no
matter how far he may follow after false prophets,
Man is MAN and for the best good Of all con-
cerned should be treated as q man even in the
inconseq affairs of buying and selling adver
Using and business.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-21

simultaneously revolution in the will structure Of
any man who picks it up, would seem to be
slightly out Of tune with this spirit Of decent deal
ing which every man expects and ultimately
demands.
To make impossible promises Of any kind for any
product would seem not merely not smart but
short sighted and ally. The triumphant interrog-
atory retort-Ah! but how do you account for the
fact that it paysiis no retort at all. II our bust
ness system must look for its justification to some
Of the huge fortunes being swiftly reared BY i'm
possible creatures in divers dubious ways then the
sooner this industrial system is wrecked the better
for all Of us.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-21

BROADLY SPEAKING there are only two schools
Of advertising thought and experience. One Of
these schools proceeds upon the comfortable half
truth that all men are fools. The other amends
this ever SO slightly and says that all men may be
fools but-in italics and with emphasis-that they
do not like to be fooled.
Out Of both schools emerge great businesses and
great fortunes. The first is especially successful
in stirring up demand for small articles Of COM
merce which cost the consumer comparatively
slight sum. In these lesser matters we Americans
are nosoriously careless in buying. We even fall
under the spell for moment Of the glowing claims
made for such products-and these claims are
carefully calculated to approach to the very edge
Of untruth before they come to full stop.
The penalty paid for this process is that the mar
ket must continuously be renewed and rebuilt.
A new audience must be gathered over and over
again around the gasoline fare Of the hawker's
wagon. A million or so Of young men and
women come Of age every year and they are fire.
quently easy prey for the exaggerations. fads and
fancies of the advertising moment. AS the SELL
ing price of the product increases. however, the
process of proceeding upon the assumption that
ali men are fools encounters difficulty.
Setting the moralities aside for the time being
reasonable rule for advertisers to follow would be
thar it is not safe to attempt to build up business
on the assumption that all men are fools when
the article advertised costs the consumer more
than ten dollars. Money has memory which
persists in direct proportion to the amount dis
appointingly invested.
Of course no manufacturer would admit for
moment that he considers his market constituted
chiefly Of fools But there is ample evidence in
the thickly populated advertising pages Of period
cals and newspapers that he allows his advertising
to talk for him as though he did believe it.
Human formulas Of whatever sort-social political
or commcrcial--are bound to be imperfect be-
cause human nature is imperfect and this is much
more true Of the looscr practices Of life such as
advertising in the domain Of trade. Indeed it is
scarcely possible to devise formula for advertis-
ing any more explicit than the one indicated herein
The Washington times., 1929-04-23
'STRAn' IS PUT
IN |ANNn0N|

< MARTINSBURG, w. Va. April
23.-As a part of the recent Apple
Blossom Festival. the local cham.
ber of commerce offered prizes for
the best decorated store window in
the city containing antiques OF
earlier generations.
Relics and heirlooms of genera
tions upon generations ago were
unearthed in many city homes, but
it remained for an aged country
man, who asked permission 10 dis,
play an old violin in his possession
to draw the spotlight.
Receiving permission to display
the fiddle" the old gentleman told
the proprietors of the store that
a paper inside the instrument told
III about it, After ne had gone
the paper was examined and the
inscription printed on the yellowed
slip read. "Antonius Stradivarius
t.remona, Faciebat. 1885,
The violin is small, plain, but
of beautiful wood and beautifully
finished. and the rosin stains attest
its frequent use.
The instrument, almost priceless.
If the inscription is authentic. re-
''eived prominent place in the
'isplay
In the meantime the store folk
IRE anxiously awaiting the return
Of the owner, who neglected to
leave his name or to claim his
property.
The Washington times., 1929-04-23
PRECINCT R j NJ
RUMOR DENIED

Capt. Charles T. Peck, of the
Eleventh precinct, who was called
on by Major Henry G. Pratt, su
perintendent of police, to explain
certain alleged remarks concerning
the prevalence of rum-running in
his precinct. today, denied that he
had made such ridiculous" state
ment as attributed to him.
Major Pratt called on the veteran
officer to explain a statement
which quoted Peck as saying that
rum running is as prevalent now,
in No. IL. as before passage. of the
'tfive.and.ten" act, and that the
men, instead of being ordinary rum
runners. are rapidly developing into
desperate characters.
In his reply, which will be sent
to Major Pratt today or tomorrow.
Captain Peck will state that he
made no such comment on the
situation in his precinct.
Major Pratt said that If rum
runners are so numerous that they
are blocking traffic in No. II. he
wants to know the reason why 1t is
not stopped
The Washington times., 1929-04-23

Thousands of statements have
been received from reliable people
testifying to the merits of Millers
Herb Extract formerly called Herb
Juice. The one printed here was
given by Mr.. T. A. Holman of s01
New Jersey Ave- n W., who has
resided in Washington for the pasI
three years. In giving his stats.
tnent. he said: Il think the Herb
Extract is one of the greatest medi.
cines ever used and advise every
one in a run down condition to give
this remedy a trial. Before | used
1t / was, so to speak, all out of
shape and in a rundown condition.
/ was very nervous, could not sleep
or rest properly at night and when
morning came / felt all tagged out.
I was always constipated, had to
take strong laxative and food
ate would not digest properly.
seemed to lay in my stomach to
sour and fefment, gas formed and
/ had a great deal of Indigestion
pains. saw so much in the papers
about this reme,.y that / made up
my mind to try one bottle and .tt
sure proved to be just as advertised.
never had anything to help me
like 1t did and before / had used
all Of the first bottle l could feel
myself improving in !. every way
Bowels now move regularly, food no
longer causes gas or indigestion
pains. I rest well at night and feel
greatly improved in every way. II
any of my friends want further
information regarding Millers Herb
Extract I will be glad to give it to
them. You don't need any pills
with this medicine: it's a real medl-
cine within itself-guaranteed to
give results. medicine you can
take three or four bottles without
seeing any results is not much medi-
cine. See the speciaI representa-
tive at his headquarters Peoples
Drug Store. sos 7th Street N. W..
where he is now introducing and ex-
planning the merits 6f this medi-
cine. See that YOU get the genuine
Millers Herb Extract, accept no sub
RtttutsA.
The Washington times., 1929-04-23
LINCOLN DEATH
RECALLED BY
D. c. nan
BY ALFRED T. NEWBERRY
international News Service

Charles L. Willis is Sc and has
a keen sense Of humor. He gets
his best laughs" he declares. from
occasional death notices that assert
"the deceased was the last person
who was present at the theater on
the night of the assassination of
President Abraham Lincoln"
Willis was sitting in the seventh
row orchestra. directly below the
Presidential box in old Ford's Thea.
ter in Tenth Street on that MEM
orable night of April IA, 1865, He
was Is and he believes there were
many many more in the packed
house his age and younger. thus dis
cariins the belief that witnesses of
the shooting can be counted within
a dozen. He went to Ford's with
chunl, John A. Downs. who died
20 years ago. Our American
Cousin" was the attraction.
On Good Friday
TT was Good Friday and the
washington papers published Presi-
dent Lincoln and a party would at
tend the performance at Ford's that
night" he said. The theater was
we'll filled and the audience was
appreciative and happy. Miss Laura
Keene, popular as an actress at
that time, was the leading lady. The
first two acts passed pleasantly and
we both left the theater during the
second intermission.
'frhe curtain rose for the third
and last act. and hardly one word
had been spoken when a sharp crack
of a revolver was heard. We all
knew II was not a part of the play
and for a few seconds everything
was very still.
Cry StartIes Audience
"A cry. the President is shot, and
the audience stood and looked toward
the point from whence the sound
came. l saw a man climbing over
the rail in front of the presidential
box. He leaped to the stage a few
feet to the right. AS he landed on
the stage he staggered. Raising his
right arm. he muttered few words
and quickly disappeared in the seem
cry on the left of the stage.
"A man sprang from the audience
climbed to the stage, and made pur-
suit The audience was now all
standing, and with little or no shout.
ing or disorder, l suggested to my
friend that we go out and we did.
when the body of the President
was lying in state in the rotunda
of the Capitol thousands passed
through to review the remains, en-
tering on the west front, passing in
double file, and leaving on the east
side.
II forced my way through the
crowd, and for the last time ! saw
President Lincoln.
Willis was bookbinder and
worked for the Government Printing
Office for 46 years.
The Washington times., 1929-04-23

For a aeIeetion Of WashingtOn's beaA
hest used cars for sale---Fead the CIaaaas
fled ads. Next to Hast page.
The Washington times., 1929-04-23
Pair Given 2K Years
In Jones Law Charge

MINNEAPOLIS, Mimi, April 20
Q.NSJ.-The first liauor;law Of
tenders to be sentenced under the
Jones law were given two years
and two and one.half years in
Leayenworth Penitenttary and fined
$1,000 each by Federal Judge John
B Sanborn yesterday. They prev
iously had been convicted Of violating
the prohibition lazy.
Jake Bonngard, Sam Cimin and
Anthony Scandale drew the lighter
terms and Michael J. Rauchwarter
and Tony williams the heavier.
The Washington times., 1929-04-23
Mitchell Fails to Gain
Backers for Tax Repeal

Administration leaders have turned
thumbs down on the proposal OF
Charles e, Mitchell to reduce specu.
lative credit by repeal of the tax
on capital gains. II was learned
yesterday.
Although some concede that the
New York bankers plan would en-
courage security holders having
profits to sell out. they consider
that the loss of revenue involved
would be too great to admit of
the repeal in the near future.
The Washington times., 1929-04-23
Master Builders Elect
G. e. Wyne as President

George f. Wyne was elected
president of the Master Builders
Association last night at the City
Club, g street near Thirteenth
Street N. w e. H. Rosengarten
was chosen vice president.
Committees were appointed to set
the organization on It's way, and
plans to increase it's membership
were discussed. The next meeting
will be held Friday evening at
o'clock in the Builders Exchange,
Bond Building, to which, local con-
tractors are invited.
The Washington times., 1929-04-23
Holy Cross Graduates
Hold Annual Banquet

The South Atiaptic Club; com!
posed of graduates Of Holy Cross
College. held their annual banquet
last night in the Mayflower Hotel.
Senator David l. Walsh of Mas.
sachusetts, was the principal speak.
er. William J, Leahy, local at.
torney, presided as toastmaster.
Charles e. Stronme, executive sec
retary of all the alumni associa.
tions, came here from Worcester,
Mass, to attend the affair. About
so persons were present.
The Washington times., 1929-04-23
When yOW
Children Cry
for 1t

Here's relief and comfort for cry
ing, fretful, feverish babies or chill
dren that you don't need to urge or
command them to take. They love
the delicious taste of Fletcher's 8
,Castoria. Your doctor will tell you
it's absolutely safe, so you can give
It as freely and as often as needed
to keep your children happy and
we'll A few drops is all it takes to
quiet fretful, feyerish, colicky babies;
relieve their biliousness, gas on
stomach, constipation, ETC.; soothe
them to sleep in jiffy. For like
disorders in elder children, you sim.
ply use little larger dose of the
same reliable Fletcher's Castoria.
Don't use grown-folks medicine;
with babies or children, specialists
say. Ninety per cent of them rec
ommend Fletcher's Castoria: and
thirty years of steadily increasing
popularity proves they're right. To
protect you from limitations. the
Fletcher signature is on every bottle
of genuine Fletcher's ,Castoria.
The Washington times., 1929-04-23
Women Voters League
Approves Colorado Unit

An ORGANIZATION Of which for
mer Washington resident. Mrs, Ed
ward P. Costigan. is president. yes,
terday was recognized as an affili
ated group by the National League
Of Women Voters.
Mrs. Costigan's organization re.
Gently was organized as a State
league Of women gctera IN Colo
radn.
The Washington times., 1929-04-23
Fight Is Settled
Nv Common Law Wife

NEW YORK, April 2S.--Mrs. Ger.
trude w. Bohrisch. who says she
was the common-law wife OF the
late Juan b. Dflgado, Colombian
real estate broker. who died here
last March 13. was given 10 per
cent of the Golombians estate yester
day to relinquish all claims there.
on.
The case came up again before
Surrogate Foley who effected an
agreement between Mrs. Bohrisch
and the other heirs of the estate.
which is valued at s250,00O.
The Washington times., 1929-04-23
HERB EXTRACT
PROVES TO BE
GREAT REMEDY
Local People Say 1t Is Best
They Ever Used for Gas,
Indigestion and
Constipation

Less than two months ago Millers
Herb Extract was introduced in
Washington. Today it is one of the
most talked-of medicines in the city.
People who have taken 1t say they
find it to be the best preparation
they ever used for gas. indigestion
and constipation.