The Republican. [volume] (Oakland, Md.) 1877-current, 1929-04-04
MT. LAKE PARK.
THE NEWSPAPERMAN AND THE
PUBLIC.

| PUBLIC.
A live newspaper is the backbone of
the community and yet, perhaps, no
other citizen is subjected to so much
criticism and has to watch his step"
more carefully than the editor.
Many items of interest come to his
desk concerning people and events
which would make good reading and
would be news, but in reviewing the
effect of printing them he comes to
the conclusion that it is not for the
best interest of the community to give
them publicity. He has to subserve
his own interests to that of the COM
munity.
There is no question but that the
newspaper is public benefactor to
the community it serves. And yet how
many look upon it as such?
The average citizen expects his
paper to always look on the bright
side of human nature and to keep
everlastingly and continually boost
ing persons, affairs and the commun-
ity, salving his conscience with the
thought that he has paid his small
yearly subscription and that he has
done his part toward keeping the ed
itor and his employees in idle luxury.
The editor is supposed to hear ev-
erything, see everything and say
nothing that will in any way offend
anybody.
Does the average reader give the
editor a ring on the phone if an i'm
portant bit of news comes to his per-
sonal attention? Does Mrs. Soandso
tell him the details of her bridge lun-
cheon which she gave on Tuesday?
They do not And yet the average
reader will wonder why the editor
failed to publish the important news
item, andd Mrs. Soandso is red-headed
because the paper failed to notice
her party.
Of course, the editor wants to swell
his subscription list as much as posi-
BILE, for upon that to a large degree,
depends his influence and the amount
of advertising he secures. Upon this
latter depends his success or failure.
Subscriptions alone will not pay his
overhead expense, nor a small part of
them.
The value of printers ink is becom-
ing more and more apparent. There
is no question but that newspaper adj
vertising pays big dividends. 1t has
been estimated, however, but that
three per cent of the merchants of the
United States advertise effectively. Adj
vertising must be done consistently,
effectively and consecutively, if the
best results are to be obtained. 1t
has been definitely ascertained that
the business man who does not set
aside from to per cent of his
net income for advertising is MAX
ing a mistake.
Communities should advertise with
the same regularity as individuals.
Prosperity has been assured to cities
and even to states by judicious adver-
Using.
We were forcibly struck with sug
gestion made by one of the good citi-
zens here the other day when he pre-
scented scheme for issuing pam
phlet wherein the beauties of our nat
ural setting, the advantages of our
location, with views showing points
of interest and broadcast to prospec-
tive visitors. That would be judicious
advertising and in our judgment
would pay big dividends.
J These few rambling sentences
bring US to the conclusion that we
should clean up, buck up and then adj
vertise.
Lest we forget: We should first
secure a workable and progressive
charter.
Personal and News Items.
Notices have been posted by the
Annual Committee calling attention
to the law relative to keeping chick
ems penned up from March 1 to No
vember 30. and providing severe pen
alties for violations.
About forty men and boys of Loeb
Lynn joined in an old-fashioned frolic
last Monday and hauled great guam
tity of stone to be used in street i'm
provement. The women of the village
provided dinner and supper for the
workers. A great amount of good
work was accomplished.
Rev. F. L. Fultz, U. B. minister,
was given a good pounding" last Fri
day night by number Of good friends
of Crellin and Loeb Lynn Heights.