Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-01-20
CHEVROLET IS
MAKING GRADE
Popularity of New Six
Is Sweeping Over
Country

Although the Chevrolet originally
planned only for eleven major ad-
vance sh0wings Of its new ~6-cylinder
car, the tremendous interest which
has been excited throughout the
country 70 see the new car has made
IL necessary for the company to plan
fifty additional advance showings in
other important c~enters, company
officials announced yesterday.
Already additional showings have
been held at Philadelphia, Indian
apolis, Kansas City, Flint, Columbus
and Cleveland. The first four Of
these observed openings last Satur-
day. The Cleveland opening was
held Monday. Columbus had its
opening Tuesday.
Everywhere the new Chevrolet has
been displayed thus far the crowds
York, Detroit. Chicago. Los Angeles
and Washington, cities on the orig
inal list of eleven where showings
have already been completed, close
TO a million persons flocked to in
spect the new cars.
At Detroit the opening day crowd.
November "a. was $4,000, a figure
which bettered by 5000 the best
opening day crowd in the history OF
the famous Detroit Automobile
Show. approximately a quarter
million people visited the showing
during its six day New York run.
Proportiona:e crowd interest was
demonstrated at Washington, Chi
cago and Los Angeles.
The revised plans for a more wide
spread showing Of tn sensational
new Chevrolet will in no way affect
the presentations originally sched-
uled and still untitled. Three OF
these cities, st. Louis, San Francisco
and Cincinnati, are now holding
showings and Portland, Dallas n
Atlanta will have openings Deem
Der Is.
When II was decided that the ad-
vance showings should take in more
territory so that no large center
would be overlooked prior to the
nationwide exhibit December 20.
Cheyrolet's vast and efficient sales
force went into immediate action.
Marshalled by II. J. Klingler, gen.
eraI sales of the company,
and c~aptained by the regional safes
arrangements were cul-
minated almost overnight TO bring
about the showings in Philadelphia,
Cleveland, Columbus, Indianapolis
Kansas City and Flint.
Cars from the Flint factory had TO
be loaded and rushed express. Deal
err organizations in each Of these
places, working smoothly in every
instance. selected centrally located
and popular exhibit places. News
advertising was relied upon 70
welcome the public. And the sue
cess of the suddenly planned ven
ture was attested 10 by the mann
moth crowds which poured forth at
all these points to view the hand
some new Chevrolet.
While the Chevrolet sales organi-
ration. expecting its greatest year IN
1929, Il busy with the advance show
ings. and special dealer exhibits. the
production forces Of the company
are equally busy behind the scenes.
Fifteen mammoth Chevrolet fac
tories throughout the country are
working at top speed turning out
parts and assembling these parts
into complete automobiles. Every
thing Is being pushed forward at
peak capacity so that the thousands
who have already placed orders will
not be disappointed when deliveries
begin January /. As Dol as the
cars come off the assembly line
they are distributed 70 the dealer
organization so that every Chevrolet
dealer will have cars on display and
ready for delivery to customers De-
cember %.