Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-08-12

I'm OUR
VALLEY

SAN JUAN LIONS turned jour-
nalistS last week and issued the San
Juan Sentinel, weekly newspaper of
their town.
And as journalists they made a
good showing. but it was in the ad-
vertising department they made a
real hit. Practically every business
house in the town is represented i'll
the advertising columns. In fact, the
editor probably would be glad to
have the Lions sell his advertising
every week.
WIf they did and II the merchants
continued to patronize the paper as
they did in this one issue San Juan
would soon be stepping forward to
an even more prominent place in
Valley affairs than the one she now
holds.
The paper is full Of interesting
matter, but
Being Lions. the temporary edi-
tors said things about their friends
that would have resulted in an ev-
ery-day editor being forced to play
the. leading role in a pole riding
performance.
On the other hand. the Lion edi-
tors find many worthwhile things
to praise and do it in a manner
which will bring credit to their
town.
T. NJ. MELDEN. manager of the
Texas Citrus Fruit Growers EX-
change, is on a tour of northern
sections of the United States seek
ing new markets for the large crop
of Valley grapefruit and oranges
which viii be leaving this section
in little more than two months.
The Valley will produce approxi-
mately 5000 cars Of citrus fruit this
season, experts are estimating. This
is approximately double the yield OF
the last season.
The season Of l930-31 should see
the citrus yield of this section again
almost doubled and again there viii
be need for new outlets.
The Exchange through its Texa-
sweet brand is making friends for
the Valley product in widespread
sections.
NN is uniformly agreed Valley
frBit has the potential quality.
IN the past there has been some
damage done by shipping unripe
and inferior fruit to markets that
demand The best.
The exchange never has been
guilty of this practice and its efforts
to firmly establish Valley grape
fruit in markets of the nation have
been hindered by such practices or
the part OF others.
All persons who know say ''qual-
ity" will put Valley fruit first ev-
erywhere when Valley growers re-
fuse to market only superior pro-
duct.
Better care of the groves is help
ing TO assure uniformity of high
quality.
AS Valley citrus production grows
the need for new markets will be-
come serious.
This trip of Mr.. Melden's, which
will take him into Canada. should
produce far reaching benefits for
the Valley.
ANOTHER bright sunny Sunday
drew throngs TO the Padre Island
and Boca Chica beaches from all
over the Valley and from even more
distant parts.
Thousands spent Saturday night
on Brazos and Padre islands.
Other thousands visited both
places during Sunday. The water
was clear and just cool enough %
have that greatly-to-be re-
freSkang effect which makes surf
hzt8ne so refreshing.
Fishermen were out in force over
the week end with the usual ups
and downs. Some Of the anglers
cine home with the goods. while
others were only able to relate tales
of the one that got away.
No one could 60 to either of tire
beaches one of these fine days and
doubt the immense pulling power Of
the coast resorts.
The Valley is reaping the results
of only q part Of that pulling power
at present because Of the lack OF
certainty that the roads are in good
condition.
Highways to the beach are OF
first importance TO the continued
prosperity of the Valley.