The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-10-01
Importance
of Beauty
Decreasing
BY MARTHA LEE.

one VI GIlG IllSOllSo nllASAl 4AoS
passed on to the limbo occupied
by muStache cups, fascinators, dust
caps and husking bees is the one
that to be popular and sought after,
a girl must be possessed OF beauty
Of face and form.
That is true no longer. Beauty,
these days, has Quilted the market
so thoroughly that like other prod
ducts that have reached the satura-
ton point, it is cheap and far too
accessible
Any girl with fairly good features
can make herself as attractive as
she chooses with the aid of perma-
nents, facials, and an artistically-
done paint job. If she has straight
hair, that can be remedied in no
time. If her complexion is a bit off,
a few facials and some studied care
will fix that up. If her figure is
bad, there are diets and exercises
that can be learned for the asking
to help her along. Clothes are more
attractive to the greatest number of
women today than ever they we're
before.
Demanding More
No longer are women a part of
the household decorations. They
have invaded the social life to such
an extent that a prospective huS-
band finds he must have a wife
who can offer something more sub
stantial and lasting than a girliSh
figure and a baby face.
That is how it happens that
beauty, which a few short years
ago held first place for bids to popu-
larity, has descended to second or
even third place.
A girl with just beauty is as bad
off as her ugly duckling sister, who
has nothing but her uglinesS. Boys
will not tolerate beautiful COM
panion for her beauty alone. She
must have something else. Because
there are so many of her sisters to
be seen and met, she soon becomes
Just another girl, with nothing spe-
cial for which to be remembered.
Plain is worrying herself need
lessly.
Dear Martha Lee: Please advise me.
I am developing an inferiority complex
ovr the funniest thing imaginable. I sup
pose you think. Please don't think am
crazy. because I am dead serious and des-
perate.
1 am we'll educated, decent, have quite
a bit of style and all that. but am ter
ribly homely. I guess ugly would be the
correct word.
Every feature seems to be out Of pro-
portion to the other. 7 actually have
heard people discussing my looks and
kidding me about my big nose, ct cetera,
and I grin and bear it. but go home
and cry.
Heaven knows 7 can't help my looks. I
would be beautiful if it we're possible.
I do the next best thing. I am neat
and clean and as stylish as 1 know how
to be.
1t hurts me more than I can say.
You can say beauty is only skin deep,
but that's deep enough for me. Lack of
it is no handicap TO "a man. but it is
fatal to 2 woman. 7 know.
You're wrong, Plain, really you
e J
time pining because you are not
beautiful when you could be doing
yourself some good.
Needs Self Confidence
First, because you need little
self confidence, go to some good
beauty shop and get a competent
girl to comment on the way you
wear your hair, your makeup and
all that, and tell you if you are
suiting your type in these matters.
Perhaps she can give you few Sug-
geStions that might give you a new
slant. Then study your type and
be sure your clothes are right. If
you are exceptionally homely, as you
say you are, your clothes require
twice as much thought. You must
wear only the things that will en-
nance your good qualities, whether
the latest from Paris or not.
Then, after you have fortified
yourself with that, start using your
head for something besides wearing
a smart hat. Develop your charm
and your sense of humor. Get rid
of your supersensitiveness about
your appearance. You are not a
comic valentine. Maybe your nose
is a little big. What of it? 1t is
possible that a girl who would call
attention to your unusual nose is
doing so for the purpose of detract-
ing attention from some admirable
quality of yours.
That is a way some women have,
Get little self confidence and stop
looking in the mirror if it sets you
off like that. Some of the prettiest
girls become homely after a short
acquaintance because of their I'M
attractive personalities and unpleas-
ant dispositions.
And some of the most unattrac-
tive girls become lovely just be-
| na11eo thew pOcSeSS these MA Iitjnc