The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-01-04
CHEVROLET'S new
CAR Is RECEIVING
MUCH ATTENTION

Although Chevrolet at first planned
only for II major advance showings
of its new six cylinder car, the tre-
mendous interest which has been ex-
cited throughout the country to see
the new car has made it necessary for
the company to plan so additional adj
vance showings in other important
centers, officials have announced.
Already additional showings have
been held at Philadelphia, Indianapo-
lis, Kansas City, Flint, Columbcs and
Cleveland. The first four of these OBJ
served openings last Saturday. The
Cleveland opening was held Monday
and Columbus had its opening Tues
day of last week.
Everywhere the new Chevrolet line
has been displayed thus far the crowds
have been tremendous. At New
York, Detroit, Chicago, Los Angeles
: and Washington, cities on the original
list of IL where showings have al
: ready been completed, close to mil
lion persons flocked to inspect the new
cars.
At Detroit the opening day crowd
|
bettered by 5000 the best opening day
crowd in the history of the famous
Detroit automobile show. Approx
I mately a quarter million people visit
ed the showing during its six-day
New York run. Proportionate GROVE
: interest was demonstrated at Wash
: ington, Chicago and Los Angeles.
5 The revised plans for a more wide
{ spreading showing of the sensational
! new Chevrolet will in no way affec
> the presentations originally schedule,
v and still unfulfilled.
Z When it was decided that the ad
vance showings should take in NOR
territory so that no large cente
would be overlooked prior to the ma
tionzwide exhibit Dec. 20, Chevrolet
vast and efficient sales force went in
: to immediate action. Marshalled b
" H. ]. Klingler, general sales manage
y of the company, and captained by tn
regional sales managers, arrange
ments were eliminated almost over
n night to bring about the showings
70 Philadelphia, Cleveland, Columbus, II
j. dianapolis, Kansas City and Flint.
R. Cars from the Flint factory had t
Of be loaded and rushed express. Deale
organizations in each of these place
u working smoothly in every instanc
by selected centrally located and populs
e. exhibit places. Newspaper adverti
he ing was relied upon to welcome tt
in public. And the success of the SUI
IS denly planned venture was atteste
to by the mammoth crowds whiC
ly poured 10th at all these points to vie
by the handsome new Chevrolet.
at While the Chevrolet sales organic
&C. ton, expecting its greatest year
lid 1929, is busy with the advance shoN
ne ings, and special dealer exhibits, Il
an production forces of the company a
in equally busy behind the scenes.
he Fifteen mammoth Chevrolet ia
tories throughout the country a
he working at top speed turning o
les parts and assembling these parts
Ext to complete automobiles. Everythil
7ill is being pushed forward at peak c
700 pacity so that the thousands who ha
put already placed orders will not be d
appointed when deliveries begin il
alb /. AS soon as the cars come off t
ON assembly line they are distributed
9TH the DEALER organization so that eve
ties Chevrolet dealer will have cars
yer display and ready for delivery to C
and toners Dec. 29th.