The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-08-01
talking
1T OVER
WITH JOE WILLIAMS

ATEW YORK, Aug. Edwin
~ (Big Shot Cole is back on
Broadway talking those millions.
When it comes to talking those mil
lions Cole knows no superior. He
is the sole owner and mar'pulator
Of the highest geared pair Of ton
ills that ever spawned a double mega
tive in the boxing racket. For Cole,
if you didn't already know, is pro-
moter. If his own personal ad1nlS-
sion is not enough for you he has
engraved business cards to smother
any possible doubts
Cole made his first appearance in the
racket last January. At that time the
newspapers were specializing on what ehect
The death of Tex Richard would have on
the ring and the identity of his most ike
" successor Cole digested the newspaper
comments with a bored air and forthwith
announced they need be no further
anxiety on that score for he himself would
accept the nomination.
COLES CLAIMS OF FINANCIAL SUP
FORT WE'RE DAZZLING THE NOR
CANS RAN ERRANDS FOR HIM. FORD
WAS JUST A MICHIGAN YOKEL. THE
ROCKEFELLERS WE'RE ALL RIGHT IN A
PENNY ANTE GAME. AND COLE AND
THE DU POINTS WIRE JUST LIKE THAT.
h
T DON'T know whether any OF the
Il boys ever heard Cole jabber with
the Du Points over the phone, but
he has offered to do it plenty of
times. The first thing Cole did after
deciding to out-Rickard Richard,
was to form a promotional alliance
with Humbert Fugazy and Jack
Dempsey. Somehow this alliance
didn't produce anything beyond a
series OF imaginary flights in series
of equally imaginary arenas. II was
soon dissolved.
Cole asserts he furnished all the money,
that he invested $1,000 in signor Fugazy
and eco in Dempsey But he processes
not to be at all discouraged. Fugazy took
him to lot of quaint latin places where
genuine red wine may be obtained and
So charming in fact that Cole is back in
town ready to pay him 100000 10 fight
again. And I don't mean maybe says
Cole, who is like that.
n
Without being important or always
legitimate these itinerant promoters
nevertheless manage to be fascinating Cole
is a typical example OF the high pressure
operator who swoops down into the
caulihower fields and tries to stampede the
industry By the sheer power of a radiant
personality and rush Of steam heated
svllables. He combines all the qualities
of soap box orator. an imaginist and
a tripe-coated optimst. These are the
qualities you find in most promoters. plus
a few others less complimentary and more
dangerous.
N certain rare cases your pro-
; aOter is nothing less than an
son who wasted too many
youthful hours around the corner
poolroom. a laboratory lacks space
and leeway for man who wants
to dream on a large scale. One of
these days Edwin Cole may pro-
mote himself into something more
soul satisfying and material than
derisive snort from the scofferS
on the gutter curb. You never can
tell about these fellows, and how
the cards are going to fall for them
Il
RICHARD OF COURSE WAS THE
GREATEST PROMOTER OF OUR TINES
THERE ISN'T ANYBODY AROUND TO
DAY THAT COULD HAVE LIT HIS
CIGAR FOR HIM. he HAD A WAY OF
IMPREssING PEOPLE. A SIMPLE. SIN
CERE APPROACH THAT AROUSED 4
FRIENDLY ALMOST SYMPATHETIC IN
TEREsT IN HIS SCHEMES. AT THE SANE
/ TINE HE WAS A SPECTACULAR PLUM
/ GER AND A MASTER SNOWMAN.