Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-06-18

already attained by $500 e.
the local asSocia- ea12zSASzA------S---a AaS1'A1'
ton. In his letter F. p. Ii. siddons.
he adds
Christmas clubs have increased theil
membership from 10000 to $1,000 anc
deposits from two to nearly eight mil
lions of dollars The educational cam
paign of 1926 brought direct profit to
the banks in one year that many times
exceeded the cost of the campaign, one
bank alone reporting that the following
year Melted to it a profit exceeding IL
times the amount of its subscription.
1.-THE f1duciary campaign of 1928 has
successfully conveyed the idea OF cor
porate fiduciary instead of an individual
and it only remains for each institution
to capitalize the publicS favorable re-
actions. Several member banks report
a coincidental increase in trust business
out of all proportion to previous eX-
periences."
The communication states that the
committee recognizes the Importance OF
sustained effort rather than a spas
modic campaign of short duration, and
recommends the following advertising
campaign
First. The campaign contemplates
100 advertisements of commanding size
in the five principal daily newspapers,
one appearing in one paper each day OF
the week except Sunday throughout the
period This series will cover every
phase of banking service with continual
emphasis upon such as are common to
all types of banks and will constitute
the backbone of the campaign.
Second Coupled with it will be that
modern instrumentality of dominating
influence, the radio. Twenty-Six weekly
programs from WRC, to be known as
'Historic Washington" programs, spon-
sored.
Third. An essay contest each month
open to every citizen and announced In
the newspapers, with cash prizes OF $50.
$25 and $40, to authors OF the three
best.
Fourth. Suitable literature furnished
TO each bank to be given to radio listen
ers and newspaper readers upon request
Further Convention Guests.
1t was announced today that William
Montgomery, president of the Acacia
Mutual Life Assurance Association, VIII
be among the guests at the Montauk
convention. Manager Frank S. Hight
of the Willard Hotel also has accepted
an invitation to take the trip and look
over the remarkable development on the
ocean end of Long Island. Commits
sioner Sidney F. Taliaferro also will be
present again this year.
Chairman F. P. H. Siddons OF the
program committee has completed the
arrangements to the last detail, and
Chairman Claude G. woodward OF the
transportation committee has made ar
rangements for everybody who will leave
here tomorrow evening on the Speclal
all-Steel Pullman train, starting at .
O'Clock. Tickets will be delivered this
afternoon or early tomorrow and with
them will be hotel reservation cards:
President Robert v. Fleming and vice
President Wilmer j. Waller have al
ring the bell for the opening session
Thursday.
Decreases in Loans Reported.
The Federal Reserve Boards condi-
ton statement of weekly reporting
member banks in 101 leading cities
shows decrease for the week ended
investments, of 100000 in borrow
ing from the Federal Reserve banks and
$50 900. 600 in time deposits, and an
increase of $169, 100000 in net demand
deposits.
Loans on securities increased $l0,-
100000 at all reporting banks and
S13000,000 in the Boston district and
declined 100000 in the New York
district.
All other loans were $4,000 900 above
the amount reported a week ago at
reporting banks in the Chicago district
and S17,000000 above at all reporting
banks.
Tulsa Delegates Reach Home.
The delegates from Washington
chapter to the convention of the Ameri-
can Institute of Banking have returned
home, more than pleased with their
visit Their crowning effort was the
election of T. Hunton Leith to the ma
tional executive council. Aubrey O..
Dooley landed on the national publicity
committee and, as already announced,
Dollars and Sense was rated as the best
publication of its kind. Those attend
ing the convention were A. E. Henze OF
W. B. Hibbs & Co., president of the
chapter; Mr.. James A. Soper. Lincoln
National Bank; H w. Burnside, Farm
ers & Mechanics Branch of Riggs; John
De Marco, Seventh Street Savings; j.
Fred English, Commercial National;
Gerald Keene, Second National; Ray
mond Lewis and Frank M. Perley,
American Security & Trust Co.; Rich
ard Norris, Lincoln National; Miss Rose
L. Royce, Washington Loan & Trust;
Robert A. Sisson Washington Savings:
Robert c. Whitton, First National of
Alexandria; William Winstead, National
Metropolitan, and I. j. Roberts, Riggs
National.
Prices Steady on Exchange.
Trading as in moderate volume on the
Washington Stock Exchange today,
bonds getting their full share of atten-
ton. The bond leaders we're Washing
ton Gas SIS and Gas IS, series b. AL
the stock trading was in small lots.
Capital Traction opened at 1894 and
closed at 92l4, ex-dividend. Mergen-
thaler sold eX-dividend l0434 and los.
Other prices were steady.
Acacia Employees Plan Outing.
Plans for the annual outing of 40C
employees of the Acacia Mutual Life
Association, to be held at the Manor
Club, Norbeck, Md, Tuesday, June 25
now are being completed. The outing
will be featured by outdoor sports and
games of all kinds, including numer-
Gus athletic events, in which all OF
those IL attendance will participate
The associations Offices will be closed
for the day.
The committee handling arrange
ments for the outing follows: Mrs
Hannah Wantz chairman; Walter T
Parker, secretary; Eta Webb. Kate
Rielley, E Hawson, Andrew Long anC
Nathan Clark.