Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-07-14
r%HE wizardry of modern radio
oroadcasting was never so
impreSSively demonstrated

mpreSSlVeIy demonstrated
u perhaps as early last Sun
day morning when American ra-
dio listeners were taken into his
toric Westminster Abbey in Lon
don for the thanksgiving services
In celebration of the recovery of
King George v, and later shifted
to a radio studio in Sydney, Aus
tralia.
The event was not especially All
epochal one in the history of radio
broadcaSting, but it served to
show the progress that has been
made in the feat of rebroadcasting
in recent months and to illustrate
more strikingly the potentialitieS
of radio. The rebroadcaSt of the
English and Australian stations
was highly successful from virtu-
ally every standpoint save atmos-
pheric, but the static barrageS were
mild in comparison with the thun-
derouS blasts that marked previous
attempts at international rebroad
casting.
The obvious success of the latest
experiment in rebroadcaSting pro-
grams from the other side Of the
Atlantic again raises the question
When will there be a regular ex-
change of programs between
American and foreign stations?
1t is quite possible now, accord
ing to authorities on radio, to eX :
change programs between London
and the United States on regular
schedule, but indications are that
such an arrangement is not con-
templated. The difference in time
and the even more marked diff
ference in the type of radio pro-
grams in the United States and
European countries are two Of the
principal factors which, radio au-
thorities point out, make regular
exchange unfeaSible.
y
One of the principal opponents
Of these views is Charles w. Horn,
general engineer of the National
BroadcaSting Co., who has just re-
turned from a two-month survey
of broadcasting conditions in Eu-
rope. Mr.. Horn came to Washing
ton last week and at a luncheon
with a small group of radio writ
erS and N. B. C.. officials at the
Carlton Hotel he endeavored to
answer not only the question
When will there be regular ex-
change of international pro-
grams?" but presented a compre-
henSive picture of the radio situa-
ton in Europe in comparison with
the United States.
international program eX-
changes probably never will be a
night-to-night basis, in so far as
the United States is concerned,
said Mr.. Horn. II confidently be-
lieve that while such an exchange
is technically possible, attempts
will be made to broadcast from
one country to the other only spe-
cial events of mutual interest to
these countries. international
tennis matches, the Olympic
games, golf matches and out
standing political events are some
of the things I think would have
international appeal"
The capricious American listen
er, Mr.. Horn said, would not stand
for the European type of broad
cast on a regular basis, since the
foreign programs are heavy
with classical music and lecture!
on cultural subjects, while the Eu.
ropean listeners scott at the Spon-
sored American programs, which
they liken to the patent medicine
advertisement.
European radio programs are
inonotonouS," said Mr.. Horn
'Monotony is the enemy of radio
for a station to broadcast heavy
classical music for two solid hours
In America, however, the response
of public taste is the basis for pro-
gram consideration. There is ar
element of competition in pro-
gram making which is total:
lacking in Europe. The listeners
there get what the government
wants them to hear. and they pal
for it in taxes on their receiving
sets"
X X **
Adolph Zukor, president of the
Paramount-PubliX Co., which re-
Gently merged with the Columbia
Broadcasting System, revealed last
week that one Of the first develop
ments resulting from the consoli-
dation will be the presentation o.