Smyrna times., 1929-07-31
PROPER MARKETING BRINGS
PROFIT TO PENINSULA FARMS
INSIGNIA OF ASSOCIATION
BECOMING A GUARANTEE
Advertising of Del-Mar-Va Has
Brought Not Only Approval But
Endorsement of the BUYERS

Endorsement of the Buyers
The Marketing Bureau of the
Del-Mar-Va Eastern Shore Asso-
citation reports that on the first
five commodities which have car
ried the Del-Mar-Va insignia as a
guarantee of grade in both con
tents and pack, shippers have re
ceived top market prices at all
times and in numerous instances
fancy prices which exceeded those
of the same commodity not grad
ed, packed and shipped under the
Associations plan. Beginning with
broccoli in the Spring and includ-
ing asparagus, green tomatoes,
summer apples and cucumbers,
the Del-Mar-Va plan has been
used by material group of lead
ing growers and shippers. At the
present time the plan is being
used on the last three mentioned
commodities with approximately
fifty farmers shipping through
packing houses using the Del
Mar-Va insignia. On the present
fruits and vegetables the distribu-
ton of literature regarding indi-
vidual crops is being handled in
such manner that it is reaching
the consumer direct. The litera-
ture, in the form of six and eight
page pamphlets is sent with the
goods bearing the Association S
insignia, while previously the
greater part of the distributioni
was made through commission
houses and buyers in the metro
politan districts.
Advertising Has Had Results
Literature in the form of pla-
cards and six page pamphlets COW
ering peaches and cantaloupes is
now being distributed and Super
vising Inspector Burroughs, of the
Marketing Bureau, believes that it
will be far reaching because of the
wide markets covered by these
crops. Advertising Del-Mar-Va
crops has brought not only direct
APPROVAL and endorsement from
leading commission merchants
and buyers but it has caused ma
terial magazine and newspaper
comment at distant points. One
of the leading agricultural maga-
zines mentions editorially that the
Del-Mar-Va plan has already gone
far toward improving grade and
pack of commodities shipped to
the markets of New York, Phila-
delphia and Baltimore. Other
comment is to the effect that a
general Improvement in grading
and packing of practically all Del
Mar-Va fruits and vegetables has
been noted even though only a
minor portion has carried the As
sociation's insignia There are
scores of cases on record where
buyers have requested their repre-
sentatives or those from whom
they purchase to grade and pack
in accordance with the Associa-
tion's plan.
Grading and Packing Developed
While the present year is the
first in the effort made by the AS
sociation TO improve grading and
packing and the number of ship
pers have necessarily been limited
there are indications that the COM
ing year will find a rapidly grow
ing demand for use of the Del
Mar-Va plan. On the asparagus
crop this year there was a decided
number of shippers who requested
the Association service in addi-
tion to the list which originally
accepted it. Among the agricu:-
tural magazines who have given
more prominent mention to the
plan are: The New York Packer,
Pennsylvania Farmer, and the
American Produce Grower, while
newspapers in several metropoli-
tan centers have carried consider
able material regarding the work
ing out of the Associations plan.
SMYRNA ROTARY CLUB MEET