Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-18
D. A. R. MAGAZINE
ON PAYING BASIS
Mrs. Talmadge, Chairman of
Publication, Reports Profit
Over Three. Year Term.

curing the year 70 the ALREADY NaClon-
wide circulation Of the D. A. r. Maya
zine. Mrs. Julius Young Talnadge, ma
tional chairman Of the magazine COM
mittee and candidate for president gen.
eral. reported today q balance OF
$5,l9285 In It's treasury, proving to the
national society that Its oficiAl publ
cation for almost the first time In 81
years Is securely established as paying
investment.
To this splendid showing on the part
of the magazine management Miss Ma
talie Sumner Lincoln, the editor, re-
ported that 1.-The steady and continuous
progress Of the magazine has culmi-
mated in the most prosperous period IF
Its history during the year just closed.
She added that geographically we
have given the society the best maya
zine OF its 81 years existence"
Accustomed so long to making up
deficits for the magazine, the encour-
aging report on its state of finances was
welcomed by the delegates as the vindi-
cation OF progressive policy on the
part Of the magazine management,
combined with business eficiency such
as characterizes other undertakings of
the national society.
Magazine Shows Profit.
Receipts for the past year totaled
$45,593.01, while the expenses of the
magazine amounted to $40, 4o0.l6, Mrs.
Talmadge reported.
During the past three years Of the
present management Of the magazine.
she declared, operations showed O profit
Of $5,i34.09, the total receipts for the
three years having been $l3l ,297.8 and
disbursements $126,163.72. A resume
Of the finances Of the magazine shows
that In 1927 the expenses were $38,675
and revenue $40.2O2.30; In 1928 the
expenses were $47,03S.60 and receipts
$45,502.54. while the 1929 accounting
made up the largest profit recorded.
Truly, that the magazine can be
made and Is q paying investment Is
clearly exemplifled by the foregoing
figures" Mrs. Talmadge said. with
Its ever-gTowing support from our mem
beers and its editorial and physical de-
velopment, the magazine Is on the high
road to becoming valuable asset to
our society, morally and financially"
In the subscription contest. which
Melted 1881 new readers before It
closed on February 20, Mrs. Talmadge
zOkOA "GA eiC MAAAAB CAdPVCIo 80 tL1C
Betsy Hickok Chapter Of South Dakota,
of which Miss Gertrude J. Reynolds is
regent: the Essex Chapter of New Jer-
sey, whose regent is Mrs Frederick
Hussey: the Paul Revere Chapter Of
Massachusetts,, of which Mrs. Edward
Standish Robinson Is regent, and the
Western Reserve Chapter Of Ohio with
Mrs. Fred s. Durham as regent.
Hickok Chapter Victorious.
With only IL members, Hickok Chap
ter sent Ia 10 subscriptions, giving 1t
l35 per cent. The Essex Chapter, with
40 members, secured IS subscriptions,
making o percentage Of liz: the Revere
Chapter, with 132 members, sent in 40
subscriptions, giving 1t 81 per cent,
q percentage Of 34l2, having secured
221 subscriptions with a membership OF
$40.
Another encouraging sign in the re-
port Of the magazine chairman was the
fact that revenues from advertising In
creased from $4,4i1.51 In 1926 to
$7,3i1.24 this year. In closing her re-
port Mrs. Talmadge thanked the dele.
gates for their interest and co-opera-
ton In the magazine and added that
you will have other eflcient national
chairmen, but never one who will give
more Of herself for the promotion Of the
magazine, or who has loved it more
than your present national chairman"
Miss Lincoln reported that three edi-
lions Of the magazine, November, De-
cember. 1928, and March, 1929, have
been sold out, while the sale of single
copies has been most encouraging. net
ting the society a total Of $607.12, "a
rna0rd hnro%0fnra ,fnfarrhaA
I'VE have devoted most of our space
to the messages of the president gen.
eral, the regular monthly departments.
the official news Of the national society.
and articles featuring the important
work Of the national committees" she
said.
During this administration two new
departments have been added, those Of
the registrar general and the national
defense committee.
Genealogical Department.
"Our genealogical department, ably
conducted by Mrs. Ramsburg, has in
cluded the publication Of abstracts Of
wills, of great help to genealogists and
those striving to complete their family
lines. One Of the most popular features
of the magazine is the use Of special
articles of q genealogical nature. We
strive always to have our special arti-
cles of permanent value, avoiding per-
sonalities and material Of q controver-
sal nature.
"The color work, which has gone far
to place our magazine on a plane with
high-class publications. was commenced
two years ago and is Of the finest quail
ity; :. :, 49, -.
nest endeavor to secure pictures OF his
toricaI subjects and rare family por-
traits. all Of which retain permanent
value and arouse keen public interest;
1t is their use which has enhanced the
magazines artistic and historical stand
ing.
"Of the 81 200 yearly set aside by the
national board Of management to pay
for contributions, $917.50 has been ex-
pended In i92S-29, and this also in
cludes payment for material for the
registrar generals department, the ex-
pense Of which is borne by the maga-
zine.
Faith Was Justified.
s'That our president generals faith in
the ultimate success Of the magazine
has been justified, Iie one OF the happy
endings Of her administration.
gro her and to our national maga-
zine chairman, Mrs. Talnadge, both Of
whom have never turned deaf ear to
the needs of the magazine and both Of
whom have worked so earnestly and so
successfully In It's behalf, desire to
voice nv grateful thanks To them
and to the outgoing members Of the
national board ] tender my heartfelt
thanks for much personal kindness
shown TO me-"
Bucharest, Rumania, Is just becoming
interested in radio.