Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-02-07
new STORES
MOST MODERN
OF ITS KIND
Piggy iggly Plan
ned BY Engineers
After Exha
Study of Systems

Every facility for conveniently
serving the public will be provided
by the Brownsville PiggIy Wiggly in
the new building at Eighth and Eliza
beth, where Manager s. NJ. Harvey
will formally open the doors Satur-
day, February 8.
The Brownsville Piggy Wiggly, es-
tablished in 1922, on Elizabeth be-
tween Eleventh and Twelfth, will
close ut its present location Friday
night, opening Saturday in the new
building erected by Brown White,
has been arranged with the view Of
greatly increasing the efficiency Of
the institution.
The new quarters for Piggly
Wiggly will be the largest by far Of
any of it's stores in the Lower Valley,
il is understood. The store itself will
occupy a space 2s by SO feet, with
new equipment Of the most modern
design and arranged to assure max
imum efficiency for customers and
personnel Of the establishment.
The quarters will be the most mod
ern provided by any selv-serving
store in the state. Manager Harvey
asserted, adding that every possible
precaution had been taken TO make
every department absolutely sani-
tary and vermin proof. A concrete
floor has been installed, overiaid with
a wood floor, a feature which will not
only exclude all vermin but will
prove a material aid in maintaining
perfect sanitary conditions.
Carload of Fixtures
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in January, have been installed, and
workmen are now applying the fin
ishing touches. The fixtures are of
the most modern design. and ar
ranged in accord with plans drafted
BY Piggy Wiggly efficiency en-
gineers who have made an exhaustive
study Of self-serving store arrange
ment. Under the new arrangement
all goods will be we'll displayed and
conveniently arranged, and all per-
ishables will be kept under refriger-
alton OF the most modern type.
An abundance Of light is provided
by N large skylight directly over the
stock displays. three large windows,
including two large displays on Eliza
beth, and several large transoms.
This is supplemented by a complete
artificial lighting system arranged to
eliminate shadows and bring all
shelves into strong relief. This ar
rangement points out. will give Gus
toners every possible facility for in
spection of stocks and selection Of
merchandise.
The store proper will be consider
ably larger than the old location. The
| aisles between the shelves being
wider, and additional space has been
provided for the outgoing aisle. which
passes the cashiers desk. thereby
avoiding the ~erowding during rush
hours.
Mezzanine Store Room
The new quarters will be somewhat
shorter than those now occupied, but
this Is taken care ofsby providing n
mexzanine floor at the rear for stor-
are of goods and surplus stocks.
which are now carried in storage at
he rear Of the present quarters.
This arrangement will permit use Of
the entire ground floor for the dis
play shelves.
One Of the features Of the new
Piggly Wigglv viii be the modern me-
chanical refrigerating system for
meats and vegetables. Constructed Of
tU4LAtAEu ctNCts iii QENAhAE4 G1FN&a
ally for stores Of this type, the sys-
TEN IA ultra-modern in every detail.
assuring not only the greatest pos
sible efficiency in serving customers
but also assuring proper sanitation
ard maintenance Of quality in all
meats and perishable vegetables. The
system is one of the largest and most
modern ever installed in South Texas.
and experts have pronounced IL one
OF the most efficient. not only in
sanitary refrigeration but also in
service TO customers.
Convenience for Customers
While the main objective OF the
Piggy Wiggly In securing the new
quarters was 10 provide more space
and n more desirable arrangement for
the convenience Of customers. gnoth-
er object was 10 get away from the
eonrested area OF the city. Ample
parking space for the cars Of custom
ers will be provided on Elizabeth and
also Eighth streets. the management
pointed cut. n convenience which the
customers OF the store wall sppre-
ciate.
IN commenting uren this feature.
the store management called atten-
ton 70 the fact that in recent years
II has been almost impossible for rus
toners 10 mark their cars ht any point
within a block or too OF the store.
Very rarely can parking space be
found In the block between Twelfth
and Eleventh. and this reacted to the
disadvantage ~ the s~slf-serving
store At the new loesticn parking
snsce can almost invariably Be Sc
cured within a few feet Of the sore
door.