Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-08-15
WISCONSIN FORCES
AHEAD IN BUSINESS
Gov. KohIer Points to Growth
of Trade in Recent
Years.
BY JOHN r. SINCLAIR.


of high taxes, he referred to tUe fact
that the State OF Wisconsin has no
bonded debt in contrast to that of nearly
every other State in the Union, and to
the further fact that his own company
the Kohler Co. of Kohler, Wis, had just
announced the building Of an addition
to factories for the manufacture Of
pottery to cost about 81 100000.
The new building at Kohler will con-
sist of a three-story building. 900 feet
long by 80 feet wide with q l4-foot
basement. 1t will be the only pottery
in Wisconsin making clay plumbing fix
lures.
I'VE expect to add to our pay roll from
800 to TOO men in this pottery division
alone" said Gov. Kohler. I'VE will get
our ball and china clays from Cornwall,
England, In small steamers OF 1900 to
500 ton capacity. 1t will require about
80 days passage from there to the docks
at Sheboygan, Wis, where the steamers
are unloaded for delivery to our plant.
These steamers will come through
WeIland Canal and on into Lake Michi-
gan. This shows our faith. too. in the
value OF the all-water transportation of
the St. Lawrence Waterways"
Then in your opinion. governor. the
business men of Wisconsin are moving
ahead with their plans and programS?"
I asked.
The governor talks in quiet, even,
unemphatic way.
yes that's true. You see the in
vestment in our own pottery division
with this unit completed Is In the
neiRnborhood of $3,500,000. This Is
aside from the other manufacturing
units-foundries and enameling works,
brass works and electric lighting plant
works.
yes. I have faith in the future Of
Wisconsin. do not believe any business
man who examines the matter carefully
can come to any other conclusion than
the one 1 have. That answer your
question:"
wonder how many of us realize that
at the present time rs per cent OF the
wood of q tree Is wasted. Really, only
~ per cent of It Ii converted into use
full products. For many years, attempt
has been made to increase the amount
of usage and decrease the waste.
At the American Chemical Society
meeting in Chicago DR.: Jacques c.
Morrell and Dr. Gustav Eglof reported
that Douglas Ar tar produces an ex-
cellent anti-knock fuel. Already hard
wood tar may be used to manufacture
low boiling power acid phenols. Pine
tar products are available Tor solvents
and paint thinners.
But this new development in the
Douglas Ar field has very deep sig
nificance, for IL will provide a source
of motor fuel for the future under the
direct control of man himself. When
the oil fields become exhausted, man
can turn to this type of manufacture
and supplement the dWindling supply
OF petroleum.
annual average field Of seven and
half million board feet Of Douglas mr.
the equivalent Of two and . half mil
lion cords is available for destructive
distillation.
Now look what this yields: Eight
million gallons Of tar; nine million
of turpentine and light oils; seventy
million gallons Of tar: nine million;
gallons of wood alcohol; one hundred
and eighty seven million, flve hundred
thousand pounds of acetate lime. and
over two billion pounds of charcoal.
And this from only one kind OF wood.
The scientist truly is a friend OF man.
was discussing the subject Of adj
vertising with William Wrigley, jr.. one
day in his ONCE overlooking Lake Mich
isan.
"There are lots of fish. and good
ones, too, out there in that lake" said
the gum manufacturer. but very rev
people know it, because they haven't
learned to advertise. No successful
business can maintain national
growth in the modern era without an
Increasing amount Of attention being
given to advertising products"
For years the United States Depart
ment of Agriculture has oeen DONG
come very valuable scientific research
work. It's value has been recognized
by those coming in contact with its
work for more than a generation. Sci
entific research is supposed to lay
foundation for education in the pro-
duction and use Of agricultural COM
modities.
It cannot get the real value out OF this
work unless its public Is better IN
M. s. Eisenhower of the United
states Department of Agriculture has
thus declared that research must have
a n1outhpiece. He wants the world. ano
esuecially the people OF the united
States. to know just what has been
done during the past 80 years IN this
Todav there are 5000 employees in
Washington in the Department. OF Ag-
riculture OF this number 2:OOO are as
signed to research work. the [esuiCs
Of the work in research are published
and issued broadcast. During the last
flscal wear the department distributed
about 80, 1000 900 bulletins dealing with
hundreds of subjects, many OF them
discussing work Of an original scientlnc
nature for the first time. Recently the
radio has been used by the department.
About 200 out of the 500 brcadcasting
stations of the United States use 1nfor-
nation daily supplied by the Depart
ment of Agriculture.
Research plus publicity make strong
team.
When John D. Ryan and Cornelius
r. Kelly, chairman and president OF
the Anaconda Copper Mining Co., re-
spectively. arrived in Butte, Mont, re-
Gently, they were given rouSing
luncheon by the city'S business and
civic leaders. Both Of these outstand-
ing American business executives had
started their careers In Butte. and 1t
was in the nature OF homecoming,
therefore. that greeted them.
Mr.. Ryan declared that in 1929 the
worlds consumption of copper will be
1000, OOO. 900 pounds In excess of the
peak worlds production during the war.
He also declared that the electrical In
dustry since it started so years ago had
consumed IS per cent or all copper
produced. with the electrical develop
n1ents just beginning in a large part Of
the world, the future Of the copper In
dustry appears to Mr.. Ryan IS very
bright.
An interesting statement brought out
In the fact that the so-called copper
mines today are producing almost as
much zinc as copper. 1
Mr.. Kelly. president Of the Anaconda,
saws that so years ago the consumption
per capita Of copper In the United
States was about one-seventh of
pound annually. Today, 1t is around IS
pounds, or more than 100 times rs