The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1929-08-08
DURANT Will OPEN
IT'S new HOME With
DEALERS MEETING
Garage at First and Broadway
Will Be Formally Launched
With Saturday Program

XOAAAl0l ORNA1AAlb "a lAN
and spacious new Durant garage.
southwest corner Of First street and
Broadway. will take place Saturday.
The Hedahl Motor company, headed
by E. N. Hedahl. the district distrib-
utor Of the Durant. has occupied the
new home Of that al since August l.
when the business was moved there
from the old location. the City Bank
building. northeast orn Of Main
and Fourth. opposite the Northern
Pacific depot. However. the building
operations had not quite been COM
pleted, so the formal opening was de-
layed on that account.
Postponement Of the formal Open
ing also will permit linking a district
meeting for the western half of the
state here with the opening. So on
Saturday the various dealers owe the
Slope territory will be here to join
with factory representatives from De-
troit in a sales conference at the
Prince hotel.
Representatives Coming Here
Fac Dunlap, sales promotion chief
from Detroit, will be here, and there
will be a program Of talks in which
he will be the leading speaker. Fred
WalSer, district manager at Fargo,
Hayes Stevens. factory representative,
and Gordon Hawker. service man
from the factory. also will be in at
tendance and on the program.
The whole day will be spent here
by the dealers and factory representa-
tives, and a luncheon will be held at
the Prince hotel. Souvenirs will be
given out during the opening.
The visitors out to be pleased
with the new home of the Durant.
They will find an attractive brick
building so by l4O feet. well laid out
inside for the purposes of showing and
selling new cars and trucks and used
cars, a conveniently arranged parts
department, a large shop and service
department, and offices tucked away
among these sections Of the building.
Builders OF Garage
The garage was erected by E. A..
Hughes, and the contractor was John
i. Larson. H. H. Enge did the paint
1ng, Ralph Sanders the electric en-
cheering, and f. q. GrambS the
plumbing. The building is one STORY.
veil lighted with large plate glass
windows and designated by latest type
electric signs. B. <. Skeels now Is In
otalling the white way electric lamps
"a Broadway for the city. so that the
mace and the neighboring garages
yin be we'll lighted up at night.
The personnel of the garage Is
headed by E. N. Hedahl, district man.
ager of eight Slope counties for the
Ourant. Erling Hedahl is In charge OF
the parts department, Christ Junkert
= shop foreman, r. F. Miller Is IN
charge of sales. and A. E. Hedahl Is
n charge of the wholesale territory.
What will Be Handled
The company will handle Goodrich
sires, Texaco gasoline and Durant
stock parts. and will take care Of the
lntire southwestern part Of the state.
Five different models of Durant
:arS and two Durant trucks Will be
handled. besides used cars.
=. N. Hedahl opened business In the
City Bank building March 20, 1928.
Since 1906 he had been in the hard
ware business at Mercer, and from
1913 until 1925 he handled automo-
OllGS tIlEEC. 4IlcIl IIC OOA0 OAb. -
the winter of 1926 until he came here
with his brother. A. E. Hedahl. he had
the Durant agency at Valley City.
An Expanding Business
The Durant car had not been sold
In this territory for two years when
the Hedahls came here and opened
their distributing headquarters IN
the City Bank building. So 1t was
very much like starting out with q
new car when they set up business
There also had been changes in the
make Of the car. SO that it really wa
Z new automobile they undertook to
promote here.
The Job has been well done. Durant
cars are well scattered over the Slope
now and they stand high in all the
communities of this territory. So high
and popular and sell SO well that the
new garage Is the measure OF the
growing business they command.
That is what the formal opening
Saturday signifies-a progressing ano
expanding business in competent and
entarnrisinp hands.