Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-03-10
Men Also Need Cosmetic Aid of Max With CLANCY Those
Who Maintain Freedom-Unc Sam Recognizes Value Of Studio
Experts Skill With Faces

Max Factor set about to create this
new art in one little room. That was
90 years ago. Today you will find Factor
and his unique studio In a magnificent
building on Highland avenue, just
around the corner from Hollywood
boulevard.
1t was here I called on the master
OF makeup. a shy man of low stature
and modest demeanor, far too shy and
modest for man who dared to reshape
Clara Bows lips, lift Corinne Grifith's
eyebrows, smear grease paint on the
flawless face Of Irene Rich and whiten
the million dollar legs Of Joan Craw-
ford!
The more I see Of the true artist
absorbed in his calling the more I dis
like the ballyhoo imitation. Max Factor
refused to talk about himself. His amaz-
ing plant spoke for him. Until went
through 1t and watched the machinery
go round never realized how much
brains 1t took to make beauty.
X X X u
THE main salon, octagonal In shape
and literally lined with mirrors, is
Of Louis XIV design in green, gold and
bronze. Gorgeous crystal chandeliers
hang from the colorful ceiling. The
mirror panels are topped by friezes dedi-
Gated to the feminine vanities, to music,
the opera, the dance and motion pic
lures. Here in priSmatic glass cases Is a
Kings rSl,som in perfumes, mixed In
the mysterious regions later saw above.
Other cases hold everything in the way
of beauty tools, from powder puts to
false lashes, all made in the Factor
plant and shipped to every theatrical
district on the map.
The makeup. or consultation room,
adjoins the salon. This is entirely in
hygienic white, with revolving chairs,
where the screen or stage actor sits be-
fore specially regulated mirrors under
exactly the same lighting conditions as
obtain under the kleigs or before the
footlights, as are found In the bright
sunshine or under the cleaning chande-
lierS of a ballroom.
Light Is the source Of all color" Mr.
Factor explained. And SO this room Is
equipped. Into it may come any woman
playing any role in the drama of life
and consult experts as to proper shades
of makeup that will enable her to de-
velop the advantages Of contour. color
and texture or to minimize whatever
disadvantages there may be.
lLLO IOUIl COlhCc, wv pidyCL
who has a foreign characterization to
portray. Here he may study in glass
cases the heads Of every nationality
from the Samoyese to the Scotchman.
The wig division is on the main floor
with another mirror-lined, specially
lighted "fitting ROOM" where wigs may
be tried and adjusted from every angle
There I saw q dark gray wig being
made for Jean Hersholt as the musician
in Broadway" Although 1t was placed
on a featureless wooden head, 1t had
already assumed the personality Of Her
sholt
Upstairs I was shown the clubroom
of the studio makeup artists, who meet
with Mr.. Factor once week to discuss
end demonstrate any new tricks of
makeup, to receive help from him as to
anv new problems arising in connection
with some Forthcoming production.
Here the difficult technicolor makeup.
perfected by Factor flor 1.-THE Viking"
was first demonstrated, and also the
gold makeup which he made safe for