davidaulloa/AmericanStories huggingface dataset:
The Washington times., 1929-01-04
RANKIN SEESB
ADVERTISING
YEAR

CHICAGO. Jan. 4.--Nineteen hun.
dred and twenty.nine promises to be
one Of the biggest years that
advertising has ever known, Will
liam H. Rankin, president Of the
william H. Rankin Company Of
New York and Chicago, declared to.
day.
One of the chief reasons for his
optimism is found in the fact that
additional numbers Of national
advertisers are finding in the news
papers the solution Of their sales
problems.
To Spend $1,000, 900
"Tested advertising viii be the
vogue for 1929 and tested advertis-
ing means newspaper advertising, :"
says Mr.. Rankin. He points to the
fact that one of the largest ad-
vertisers in the nation has All.
nounced that he will spend $6,000,.
coo in national newspaper advertis-
ing, because he has found on re.
peated tests that moderate size
space used once or twice a week
consistently and persistently in
newspapers would create consumer
demand and increase sales far De.
yond the cost"
His clients will spend at least so
per cent more in newspapers in the
current year than in 1928, Mr.. Ran.
kin declares; 1929 will be a record
year for large appropriations in
newspapers nationally, as well as
large appropriations in limited terri
tories.
Why Copy Is Tested
Newspapers have tested the value
of their own space and have used it
effectively to create reader conf.
de1ce and have helped create the
habit of reading and believing adver-
tising that appears in their col
umns," Mr.. Rankin continues. 1.-THE
real test Of any advertising is: win
the subscriber read and believe the
advertising copy, and will he buy?'
and that is why advertising copy
must be tested"
Newspapers will lead every month
during 1929 in the number of new
as well as in the increase
Of the volume of advertising, Mr..
Rankin predicted.
The Washington times., 1929-01-04
BANKERS SIGN
UP WARMERS
FOR { YEARS

A representative Of Goldman
Sachs & Co., New York bankers,
has announced that his firm had
signed a contract, with H. NJ.
Warner, Albert Warner, and Jack
L. Warner, which bound them to
remain as executives of Warner
Bros. Pictures, Inc, for a period
of six years. It was stated that
the bankers were merely acting
for the stockholders in the Warner
enterprises to assure them the
services of the three brothers
and. further, as an expression OF
their confidence in these execu-
tiyes.
The vast expansion of Warner
Bros. Pictures, Inc, has been due
to the quality of the pictures they
have produced and to the de-
velopment and perfection of Vita
phone talking pictures. At a
time when the film business, as
a whole, was in the doldrums,
the three brothers with the late
Sam Warner, undertook a daring
GApGEtnGHLa 1dlhAIS plCluACG AAdG
been dreamed Of for many years.
Every device had shown some
weakness that made them fail.
In the face Of this the Warmers
went ahead with supreme conf
dence in themselves and in thr
engineers and scientists of the
Western Electric Co. and the
Bell Telephone Laboratories. The
success of Vitaphone talking pic
lures is now history.
In terms of money there is
eloquent testimony regarding the
popularity of Vitaphone talfing
pictures and the Warner Bros.
silent pictures. In statement.
recently presented, IL was re.
vealed that, for the three months
ending November 30, the profits
of Warner Bros. would be s3,-
100000. 1t was also stated that
the firm had outstanding no bank
loans and that no stock of Warner
Bros. Pictures, Inc, or any of
their subsidiary companies was
pledged to secure any loan. The
profits shown for the quarter re-
ported are the largest ever earned
by any motion picture company
since the business was estab-
Hshed.
The Washington times., 1929-01-04
AUTO TAG WAR
IN ARLINGTON

ARLINGTON COUNTY, Jan. A.
All automobiles operating in Airing
ton county on 1928 foreign tags VIII
be stopped. Sheriff Howard II.
Fields says he has instructions from
James M. Hayes, State motor We.
hicle commissioner, that the law
must be enforced.
A number Of Washington police.
men who live in Arlington county
are applying for Virginia tags de.
spite the fact that they had pur
chased 1929 District of Columbia
tags.
Fields says car kept in the
county 80 days or more is legally
the property of the person keeping
1t and a Virginia tag must be on
the car.
Reports that the funds derived
from the special fire protection
levy not used during a given year
would be turned into the general
fund were declared untrue by B. M,
Hedrick, supervisor from Arlington
district, who stated today that such
funds will be added to those of the
next tax year.
The Alexandria-Arlin Fairfax
Real Estate Board met today in the
George Mason Hotel, Alexandria, at
noon. President Keith A. Brum.
back named the personnel of stand.
ing committees.
The Arlington County Republican
Club last night discussed plans for
the year and for participation in
the inauguration March 4.
Owners Of dogs are advised that
taxes must be paid on or before
February at the office of County
Treasurer e. Wade Ball or they win
be liable to arrest.
Mrs. Arthur Orr, president of the
Lyon Park Woman's Club. an.
nounces the card party scheduled
tonight has been postponed because
of the prevalence Of flu here.
The Washington times., 1929-01-04
ALMOST FR0ZE
IN AFRICA

PHILADELPHIA, Jan. 4.-How
he almost froze to death in equa.
torial Africa last August was told
by Carveth Wells when he addressed
the forum at the Academy of Music
here. ~
This paradoxical experience oc.
Cured when he led an expedition
sponsored by the Geographic Society
of Chicago into the glacier-hung
passes of the Mountains Of the
Moon-a region penetrated only
once before, when the Duke
d'Abruzzi mountaineered there %
years ago.
Travel In Style
To visit darkest Africa" now
adays, said Mr.. Wells, one starts
out from Mombassa in a train with
diner and sleepers: motors along
good roads past packs Of lions and
herds OF CRATES: plays golf on
well-kept links, with hippopotamas
hazards.
But he came to the end of all
roads. and the natives were loath
to set out as burden-bearers for his
uOu ike AuQUM-
tains OF the Moon. But he got to-
gether his expedition and plunged
into the mountain Businesses.
Began To Snow
Then. high on the range, it began
to snow. None of the natives ever
before had seen that queer white
nuffiness. They insisted on stop
ping right there for their medicine
man to conjpre away the snow. Left
to themselves, they would have
stayed there and starved.
But Mr.. Wells applied the toe Of
his boot to the medicine-man-and
the expedition moved on, crossed a
15,000-foot pass and made its way
back to its starting point, after a
month Of wandering through lands
seen but once before by man.
The Washington times., 1929-01-04
WITNESS lost
IN MURDER

CHICAGO, Jan. 4 1.N.S).-An in.
tensive search for an important
State witness in the second trial of
DR.. An1ante Rongetti for the muir
der of Miss Loretta Enders was
launched by police today.
The missing witness is frank
Mesca, brother.in.law of the girl for
whose murder, through an alleged
criminal operation, the doctor was
once convicted and sentenced to
death.
Mesca disappeared the night after
Christmas, after a quarrel with his
wife. But previously he had tele.
phoned the States attorneys office
that he had been threatened with
death II he again testified against
Rongetti.
His testimony at the first trial
played large part in the convic-
ton of the physician. The verdict
subsequently was reversed by the
supreme court and the case re.
manded for new trial.
The Washington times., 1929-01-04
INAUGURAL SKY
PARADE SURE

By the addition of Col. Paul Hen.
derson to the inaugural general en-.
tertainment committee in a special
capacity, Washington is practically
assured Of one Of the greatest sky
parades ever seen here.
Colonel Henderson is vice president
of the Transcontinental Air Trans
port Company. which is installing
passenger service between New York
and Los Angeles, in cooperation with
the Pennsylvania and the Santa Fe
railroad systems. and vice president
OF the National Air Transport Com
pany, holders of Government mail
contracts between New York and
Chicago and from Chicago to Dallas
and Fort Worth, Tex.
To Circle Capitol
One plane from each of the SO COM
mercial plane operating companies
has been asked to participate by
Colonel Henderson on behalf of the
entertainment committee, of which
r. G. Graham is chairman. 1t is in
tended that these planes will circle
the Capitol before and after the in
auguration, then fly high above the
procession to the White House,
which viii mean two hours Of flying
and, finally, to circle the White
House after the President has taken
possession.
Among the first Of the Washing
ton firms to answer the appeal Of
the finance committee was Lans-
burgh & Bro, who donated ST 900,
which was inadvertently announced
as 500, the committee explained to-
day.
To o X Applications
T. Lincoln Townsend, newly ap.
pointed chairman of the membership
committee, will have as his principal
duty the approval of applicants for
membership on any inaugural com.
mittee.
Additions today to the general
committee are Gen. Mason M. Pat.
rick, John G. Scharf, Charles q.
Mccullough. j. Clinton Hiatt, Alex
ander Wolf, the Rev. William Fl.
Jernagin. Frank Wells and Lieut..
Col. West A. Hamilton.
The Washington times., 1929-01-04
FEW FACTS ON
FANNIE BRICE
CAREER

Fannie Brice, one Of the four big
stars in the new Earl Carroll 70.
mantle Venetian musical comedy,
"Fioretta," which comes to the
National Theater beginning sun
day evening, began her theatrical
career in a Brooklyn cellar. Her
only audience was her image in a
mirror. Finally she got up nerve
enough to appear at one Of the
neighborhood amateur nights"
Waiting her turn to 90 on nervous
~ she was pushed on unexpectedly
ana sang, When You Know
You're Not Forgotten BY the Girl
You Can't Forget" From then on
she was the idol of the neighbor-
hood and remained idle for many
months.
Her first theatrical job was in
the chorus Of Hurtig & Seamon
ourlesque company. When the
troupe came back from a tour of
the country, Fannie Brice was its
leading soubrette. Then Sam H.
Harris and George M. Cohan, then
partners, issued a caH for chorus
girls. Miss Brice, eager to make a
Broadway show, answered the call.
At the very first rehearsal she
was fired by Sam H. Harris because
she was too awkward. Years
later the same Mr.. Harris paid the
same Miss Brice a tremendous sum
to act awkward in his Music Box
Revue"
Miss Brice finally went from
burlesque into the Ziegfeld Follies.
1t was. In that production of 1910
that she sang "Lovey Joe,'' the
first Of a triumphant series Of
character songs with which she Is
now identified. Then came several
successful seasons in vaudeville,
both .lere and in London. Then a
tour In THE Honeymoon Express" !"
In 1915 she went back to star in
the "Follies" and after that came
the Music Box Revues." It was
only recently that David Belasco
starred her in her first legitimate
play. Fanny" Now in ''Fioretta,"
although 1t is a Venetian romantic
musical comedy, Miss Brice has a
role that is typical of her style.
In this romantic costume play of
the eighteenth century Fannie
Brice plays the role of Vera,
Venetian lady who wants to be
loved in the same manner as Cleo
patra. In this role she Is given
the opportunity to display all the
wit and burIesque of her now
famous sketch, Madame Pompa-
dour."
The Washington times., 1929-01-04
GLEANINGS
SCREENINGS
b. ANpREW 3. KELLEY

By ANDREW B. KELLEY
Producer Arthur Hopkins is
finding that "Burlesque," the
name selected for his cracking
comedy, starring Hal Skelly, is
a costly nomenclature.
Chicago was lukewarm to
this fine play because the inn
preston circulated around the
Windy City that the show had
something to do with the Column
bia circuit. Business suffered
and it was necessary to launch
an extensive advertising cam
paign to acquaint theater-
goers with the fact that uIay
was in their midst, and not a
burlesque attraction.
Something of the same kind
of misunderstanding prevails
here and business at Polls this
week has been off as a con-
sequence. When the drama is
made into a talking picture
by Paramount, some other name
viii be tucked on to the pro-
duction.
And speaking Of the Hal
Skelly play, Laura Hamilton,
who plays Bonnie superbly,
is denied q certain amount of
credit due, because she did not
originate the part. AS a mat
ter of fact she makes a tier
Bonnie than Barbara Stan
wyck, the night club girl who
was given first chance at this
great role.
When more than 100 sturdy
lovers of musical comedy will
leave their beds before 5 o'clock
in the norning-and q darned
cold morning at that--nothing
much, it seems, is the matter
with the legitimate theater.
Clustered around the National
Theater doors an hour before
the scheduled opening at s
o'clock, the Earl Carroll "Fior.
ella" addicts looked cold, SO the
doors were opened by Manager
Cochran at 5:15 a. m. and the
first tickets were thrust through
the window at $50, beating the
announced time by some 20
minutes.
Z There is nothing much for
Florenz ZiegfeId to do about
this it seems, unless it be to
start the Three Musketeers"
sale at 5 a. m.
The Washington times., 1929-01-04
Lois Wilson Signs

Lois Wilson has been signed by
Warner Bros. to appear in four
Of their Forthcoming productions.
according to an announcement by
j. L. Warner, vice.president in
charge OF production, who added
that Miss Wilson's new contract
came as result OF her excellent
work in the Vitaphone all-talking
special, "On Trial." now showing
at the Metropolitan Theater. The
first role assigned to Miss Wilson
will be opposite Conrad Nagel in
kid Gloves" Her voice will be
heard on the Vitaphone in this
story as well as in ION Trial
The Washington times., 1929-01-04
Largest Charitable
Organization Formed

NEW YORK, Jan. Q.N.S.l.--
The largest charitable organization
the world has ever seen was ef.
fected yesterday through consolida-
tion Of the Laura spellman Rookie
feller Memorial with the Rockefeller
Foundation.
The book value Of the Rockefeller
Foundation holdings il placed at
s16s, 800, ,476.s4. that of the Laura
spellman Rockefeller Memorial at
65,000,0 900 Statements of trustees
for both organizations giving the
market value of stocks and bonds
belonging to the trusts shows that
the actual value in both cases far
exceeds these figures.
The Washington times., 1929-01-04
Just Gossip

When Fulton r. Gordon Of
Chevy Chase, decided to lee
ture on "Unwelcome Children, |"
at the President Theater last
night, a censorial rival Jour-
nal decided It must be pure
and accepted the ad. Hitherto
hands had been cIasped and
eyes raised to heaven In some
thing like horror.
George r. Holmes, of the
Gridiron Club, and in working
moments Washington manager
Of /. N. S., will be host to a
party at 'tBurlesque" tonight as
the guest Of Producer Arthur
Hopkins. once newspaper man
himself.
The embassies have been in
,vited by Messrs. Brady and
Wimans to occupy the boxes at
She opening night of Command
to Love" January Is.
The Marion Davies-Willian
Hines co-starring vehicle, IN
which about all of the Holly
wood nobility played small bits,
"Show People" " comes to Loew's
Palace, beginning Saturday,
January IL.
Orangelo Ratio, house mana
ger of Loew's Palace, calls up
this department to find out
what the editor looks like.
Really, my dear Angie, / would
know you without the accor-
dion.
From the Atlantic Hotel,
Norfolk, Va, comes a billet
doux from Corbin SHIELD. The
former publicist for the Rialto
Theater is acquainting First
Families with the merits of
Uncle Toms Cabin" in the
fillum version.
The new "Chauve Souris."
soon to open at the Jolson Thea
ter in New York, will play
Washington in March. Also
the Jed Harris production Of
The Royal Family" viii not
have a showing here until next
season.
The District Commissioners
received one protest urging
Strange Interlude'' be closed
as Objectionable. It arrived
after the Eugene O'Neill play
had departed for Detroit.
Fred Berrens, the fellow who
talks to his player piano, win
be the Doctor Jazz of the Fox
bill, beginning tomorrow.
Dennis King, of 'The Three
Musketeers," who believes that
the Inauguration crowds will be
here early, engaged a Wardman
Park suite yesterday for one
week, beginning January Is.
Hazel Cecilia Arth, now a
radio celebrity with a $4,000
check, will entertain at Cram
dall's Metropolitan tomorrow.
via the Pathe sound reel.
Hal SkelIy, star of Arthur
Hopkins play, "Burlesque," has
been seeing Washington, chap
eroned by Charles Warren Nc.
Clintock and George Perry Mar
shall. He admits it's a great
monument.
The Washington times., 1929-01-04
Born al Sea

Two members of the cast Of
The Barker" First National spe-
cial which is now playing at the
Earle Theater, were born at sea.
One is Sylvia Aston, playing the
role OF the fortune teller in the
story. and the other is John
Irwin, tattooing expert in the
carnival.
The Washington times., 1929-01-04
An African Belle

The Congo Shimmy." is intro.
duced by an African belle syeigh.
ing 24O pounds in West of Zan-
zibar," the Lon Clancy picture
now playing at 'Loew's Palace
Theater. There should be a law
against Il.
The Washington times., 1929-01-04
Michael Arlen Book

Michael Arlen is responsible for
the story from which "a Woman
of Affairs was adapted. The pic.
ture playing its second week at
Loew's Columbia follows the book
very closely.
The Washington times., 1929-01-04
When Feature Is
Shown on Screen

EARLE-Milton silis in "The
Barker" At 1880 a. m, 1:27,
$50. $50, T:25 and $50 p. M.
FOX-conrad Nagel and June
Collyer in tRed Wine. At 1885,
2:4O, 4:4O, 7:55. and 9:55 p. m.
METROPOLITAN-Bert Lyten,
Lois Wilson and Pauline Frederick
in ''On Trial" All Talker. At
11:25 a. M, 1:20. $40. 7:25 and
9:25 p. m.
PALACE-Lon Clancy in ''West
Of Zanzibar" At 1920 a. M, 1850,
1855, 5:45. ESQ, and 9:55 D. M.
COLUMBIA-Greta Garbo ana
John Gilbert in "A Woman OF
Affairs" At IL a. M, 1880. 8. &.
7:l0 and 9:25 p. m.
PRESIDENT - ''UnweIcome Chi.
dren." At 3, 4, 6, s and 10 o. m.
Homes detached. semi-detaehed 4,
row--are listed for sale in the CIaaal.
He'd Real Estate for Sale columns.
The Washington times., 1929-01-04

Lots OF people remember Ru.
dolph Valentino. Among others
Uncle Sam and the collector OF
internal revenue. The collector
has filed lien for estate taxes
against Rudy's executors, asking
them to hand over $3,545.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-09-25
THEATER GUILD TO
OPEN SEASON HERE
BY WALTER d. HICKMAN.

TO-DAY all doubt as the opening date OF the legitimate season at
EngLshs has been removed.
today that York
Engishs Monday with shaws
maion"
will nights Thursday night of
that Major Barbara" will be three nights
although the late.
ourselves that the plays will be excellent
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-09-25

william Kane. representing the
Theater Guild, has prepared the
following statement:
1t has been the habit of the Thea
ter Guild of New York, since its
swaddling clothes days of the Gar
rick theater, to offer a Shaw play
each year. This year it happens
to be "Pygmalion" and Major Bar
bara," both to be presented at Eng
lish's opera house as the first at
fractions of the 1929 30 season.
"Pygmalion" will be given Oct. Z,
8 and 9, beginning Monday evening,
and Major Barbara" the following
three evenings. In the course of its
contract with Shaw, the guild has
produced three of his plays before
any one else eartbreak House"
Back to Methusaleh" and Saint
joan" The others have been re-
vivals, just as Major Barbara" is
revival
Ordinarily, it is necessary to garb
revivals with a heaven of stars to
arouse any interest. There are ex-
ceptions, of course, in the Shake
speare plays and Doris Keane in
Romance" There one star suf-
fees. But Shaw's plays, we'll pro-
duced and acted, still maintain a
pulling power of their own, re-
markable thing, considering that
such a one as Arms and the Man
was written in 1894, and most of
the others which the guild has re-
vived have not been of such recent
making.
There seems to be no other dra-
matist of the day so currently in
revival. 1t is one thing to revive
a play-iust revive it-and another
to attract audiences with it. Wheth-
err Shaw's remarkable hold on the
theater- going public is because of
his own popularity or because of a
new generation of theater-goers is
an item for discussion. It would
seem that neither is the case, for
nobody knows so we'll as the pro-
ducers that unless a play interests
people all the subsidiary induce
ments will fail.
"Pygmalion" is rafting good
comedy, filled with laughs and pos
sessed of dialogue as sparkling as
you will find in any of the Shaw
plays. Moreover, its situations are
excellent; it has a speed not pos
sessed by some others in the Shaw
group; it offers many fine roles to
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-09-25
MENDELSSOHN CHOIR
TO CURTAIL ACTIVITIES

At a business meeting Of the
Mendelssohn choir held at Cropsey
hall in the public library, it was de-
cided that the choir abandon the
giving of its usual fall concert and
that efforts be made toward the
presentation of one big concert in
the spring of 1890.
The meeting was attended by the
officers and members of the choir's
board and by nearly seventy-flve
Of the active members.
The principal reasons given for
the curtailment of the choir's &C
tivities was the resignation of Elmer
Andrew Steffen as conductor; the
insufficient financial support given
by the public at the choir'S last
spring concert and the increasing
difficulty in obtaining regular at
tendance at rehearsals.
In speaking of the choir's pres
ent difficulties, Arthur !. Franklin,
president, who was in charge of the
meeting, made the following state
ment:
I'VE feel that a crisis has come
in the life of the MendelssohE choir.
Our success in the past twelve years
was mainly due to the arduous and
self-sacrificing efforts on the part
of few people. principally the con-
ductor, the officers and the men,
bers of the board.
The choir never had a deficit in
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-09-25
five ARE HURT
IN ACCIDENTS;
TOT UN|NJURED
Lad, 6, Is Carried $50 Feet
on Front of City
Street Car.

Four youths and a man were in
jured seriously and a child mira
culously escaped death today in
auto and street car accidents.
Fred Roberts, 81, of 1924 Spann
avenue; Harold RAIDER, 20. of 1913
Beecher street. and Jesse RAIDER, 10,
of SIS West wilkins street. were in
jured when the car in which they
were riding, driven by Roberts,
overturned on Post road, r. R. 10,
northeast of indianapolis. The auto
skidded out of control on the wet
road.
After being carried $50 feet on
the front of a street car, Virgil Cox,
6, son of Mrs. Gertrude Cox, 704
West New York street, escaped in
Jury. The boy ran across West
Michigan street in front Of the car,
operated by M. w. Rose, 3010 West
Vermont street.
Paul Hatfield, IA, of 453 Alton
street, sustained slight injuries when
struck by an auto driven by Carl S.
Trimble, a., of 731 st. Joseph street
at Washington street and Tibbs ave-
nue.. The youth is a Washington
high school student.
A taxi driven by Clifford Angro-
bus, IS, of $50 East Raymond street,
struck hole in College avenue near
Fifty-f1rst street today and careened
into an auto driven by Paul Ora
ham, 35, Sand Springs, Okla
Graham suffered minor leg injuries