Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-03-12

bROWNOV1LLE ana the entire
Lower Rio Grande Valley secured a
large amount Of publicity from the
opening Of the airport and inaugu-
ration Of the air mail service.
1.-The records of the Western
q bn show that on Saturday and
Sunday 1855 words Of "press"
went out from the local office.
This is the equivalent of ap-
proximately IA columns, exclusive
OF heads.
Many of the Texas newspapers
used the telephone to secure their
'Stories" Of the international event.
The Associated Press, United
Press, and International News, each
serving thousands of daily news
papers, had special representatives
here.
New York and Chicago papers
called for special stories" from 800
words up.
Several Texas newspapers sent
special representatives to cover"
the airport opening, and feature
syndicates wired for special pictures
to go out by air mail.
THE NEWS REEL companies
also were represented. Metro-Gold-
wyn, Paramount and others had
their cameramen on the grounds.
One sound picture machine was
among the group, and faithfully
recorded the cheers as Lindbergh
landed.
These news reels will be shown
the length and breadth of the
country, and will prove wonder
full advertisement for the interna-
tional airport at Brownsville.
CONSIDERABLE credit is due
the Western Union and its local
manager, A. w. Reed, for the man.
rer in which the press dispatches
were handled.
Provisions had been made for
the large volume of business. Sew
eral minutes before the arrival of
Lindbergh the lines were cleared
and 80 seconds after Lindbergh's
plane passed over Brownsville and
before it had landed on the field
the wires of the Western Union
were carrying to the news agencies
the flash" Of his arrival.
Within two minutes after the
plane reached the ground the
stream Of "press" began to move.
The Associated Press wires out Of
Dallas were carrying a detail story
before Lindbergh had been in the
United States Is minutes.
/. The finish Of a 1.100 word "story"
= in New York 81 minutes after
rergh reached the ground.
aat is real service-service such
as both newspapers and public
appreciate.
AIR MAIL leaving Mexico City
at 7:45 a. m. and arriving in
Brownsville at lis p. m. reaches
Chicago at $40 the following morn
ing, less than % hours after leav-
ing the Mexican capital.
If addressed to New York, 1t
reaches the postoffice in that city
at 4:45 p. m., or exactly 33 hours
after leaving Mexico City.
At Chicago connections are made
both east and west, assuring rapid
connections with all large CONNER
cial centers in the United States.
Such service is certain to gener-
ate a large amount of mail be-
tween the two countries, which
means a corresponding increase in
the volume of commerce flowing
across the border.
THIS IS orange blossom time in
the Lower Rio Grande Valley.
From Brownsville to Mission the
citrus fruit groves are a mass Of
bloom, and the air in many sec
tions is charged with the odor Of
the waxen blossoms.
Visitors to the Valley and even
pressed with the beauty Of the
groves, which appear at their best
during the blossoming period.
Horticulturists predict that the
fruit crop, barring adverse weather
conditions in Anril, will be the
heaviest on rec Il. The fruit is
setting heavily. they report.
which means there will be large
quantities of fruit on the trees.
They attribute this to favorable
weather conditions, and also to the
fact that growers are learning to
take better care of their groves.
SEVERAL moving pictures Of
Valley citrus groves have been
made by the news reel cameramen
here for the airport celebration.
A blossoming grove, a mass Of
A bloom swaying in the Gulf breeze,
form picture Of great beauty
'e But when a bevy of those fair
,sels of which the Valley can
btJxn're added to the panorama
it - fes a picture Of surprising
beauty