Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-04-03
CHAIN PROMISES
WESTERN TALENT
:
Pacific Coast Network Plans
Exchange With Canadian
Stations.
BY MARTIN CoDEL.

NEW YORK, April 3.--WeSterH pro-
grams on grand scale and more ire
quent hook-ups with Canadian radio
stations are the newest prospective de-
velopments in chain broadcasting. Fast
gaining substantial economic strength
by virtue of the fact that revenues from
chain advertising are now approaching
an aggregate of $1,500,000 monthly, the
two existing national networks are fully
awake to the new problems OF program
expansion.
The third projected national chain,
starting with a nucleus of i've stations
along the Pacific Coast, owned by
promising to distribute over the country
the Far Western talent, which includes
many of the entertainment stars that
have been attracted to Hollywood by
the "talkieS."
Backers of this chain, to be known
as the American BroadcaSting Co., pro-
pose to compete directly with the Ma
tional Broadcasting Co. and the Column
bia Broadcasting System In bidding for
the attention of the radio audience OF
the whole Nation. It was stated by the
company's officials here that the new
chain expects to have at least 20 sta
lions hooked up by next Autumn, and
has ample assurances of procuring the
necessary telephone wire links between
stations.
The reported purchase of three
Brooklyn stations by Western interests
- NV tee 800 oo 49, 1870 hoforo
the Federal Radio Commission for au-
thorization to establish one larger sta
LION near new forK OlCy Al Cile,r p.acs'
InS soation Woulo pc Cns IaSVein
Key 70 the proposeo heV"oiA'
Faces Hard Shedding,
,x. oo,,,,,,,.,,,o,,+, hovo hoer nh
%o;ma aS fro,,, stations thro,oboIt the
..Nt- 49,, -. 600, -, jof,, Az Won,
county Which az easeI " JUL .,is $3.50 NV
neCwOIA, a1oo,u " 81 e,, go
5IoaucaSenlg W. teps e 81 SPS%A
ing III the apseHce VI Ml' l4ii.ue . WY AZ
mas yus' !ei' view 1olA " iS.u ,,no "
s Seat't tI o ~ ap fneos SaId sieddin9
aS .ns cu ail, ady,,.,a;si,,o acco,,nts an6
surviving at least few years of heavy
operating losses, sucn as us preoeces-
sorS nave sustained:
part OF tne propoSeQ netWorh are tne
nvS owned ny Mr; Ll1uen; Mi.Aon lc az
kJE, SeaCtie; hEA, F0rtianu, MA;
SpoKane; RIA, pan PlaLcISgv, anu
AM1R, Los Aiigeies; o s .ne up
tioIS oDtatneo oai Tic ..nlee t, Dto1 TI1
SSaCIons' ~ - guy 4liG Ir l. tt.e. VIZ Tx
OenVer' AOIL nalc LaAe CAey VIZ,
Cmcago, ana WJSN; Wasnlngton, nave ave
mao negoClatlons looking toward tie-upS
Win tne new cnam. s,.,.,..
CoIanpia anu NaI 1;.11 nroaucaS ,',;tls
70: oIncIalS express ta.sle en VIII,
Lne prospecsase new c3nrprs t,,o ;,, re, ,.a
LIMA, As Siaa. g III IL he ,6o,,s ,,,,-
Glo1lai " 49,. 60, ,,;a~-,so;at =. 4
oeiCaAs !iuni t1,;II;o poI..' ,.,o.;5o,,s
pOuiCeo OuS Wy w5.ain aiey, pt 1870,
tnat only now, JUST z nloIlClls SulGe Ile
incepSion OF 5Ine nIst talse Iiee"oiA, ate
tne cnains oeglnnlng 70 seat tIesr p sons'
Inc inausu[aslIA % 'He 'ittt e.. c t.aI
IT LIE, oaee aot mt an iieS a. iiI pc;ec East
WI nSan oa. LIZ ,,,oso,,t afs,;ot;o,,
uhiSs Wni SsSer tu" pleoGv ,ti.n S,,s
WI w..,A 'iie o0iuiiioAA johannesburg S''
'e"'
"a. Is Links Canadian Station.
r.o,,,,,I,io ,ost ,voek onnounced that
a. ~ I;nI. - SEpP ,Toro,to ss the
60 Taradies statio,, 70 ioi,, a., Aver
tns', caair T,rtSer evoonsio,, In Car
80 ,.,;th ,rooro,aS syoosored hv nrod-
,,cts , m cf,,rad hoth IN the TInited
So. anJZC"naSa nav he 1ooLed for
49,, hoth t%a Not;onsl Rroodcactino
~ .o" onG c S The CoInnoh;s
eh:;,:s -,reS;de,,t soid vasterdev that
,,ra,;,,,i,,ar,, Jisn,,s s have s,readv
fsren ,,Iace With the New Work renre-
sertatiye of the newly formed Trans
Carada Rroadcastino Go a chain of 16
Statioos eytsnd;ng across fbe Donoinion
&c., Cast - cost reIot tive n re0,llar
tt 1oaSs , ~ c ~, rr y. oha;n fcr
1IooA-uES WIZ IlS <Hi M I|-n S.."AAA AVA
gWo-Way exchanges OF programs.