Milford chronicle., 1929-10-11
GALA OPENING OF NEW
j. c. PENNEY co. STORE
Public LnUited To Inspect Local Unit of Dry
Goods Chain

The public is invited to attend the
opening of the new J. G. Penney Co.
store here on Friday, October IL.
The new building erected to house
the local unit of this great system OF
dry goods stores is located at the
corner of North Walnut and East
Front Streets. Mr.. w. o. Lankford,
who came here from Frederick, Mo,
to take charge of the new store, VIII
make every visitor welcome.
The new ]. C. Penney Co. store is
a one-story brick building with
large merchandising balcony ana
basement, and is constructed accord
ing to the best modern standards. IL
has a 80 foot front and two large
show windows with deep bays per-
mitting the maximum amount of dis
plav space. The main floor stretches
back for 130 feet, giving main noor
sellin garea of $500 square feet.
The new store has the standard
tile store front in yellow and black
used for all J. C. Penney Co. stores
The interior of the store is fur
nished with the modern type OF flX-
lures. counters, display cases ana
racks made especially for the COM
nanv For some time past carpent-
ers and decorators have been busy
completing arrangements in time Ior
the opening. 49, ons
here on Friday, October H. Is
number 1852 in the chain. Accord
ing to Mr.. Lankford, the stock car,
ried nv this store will place 1t Wen
Of the ton among all ]. c. Penney 20
stores in towns of this size.
The local store will carry an eX-
centionally full line of Womens
ready-to-wear garments, noVelties'
roiIIinerv. hosiery and lingerie as
vol as a full assortment of yaro
goods. 1t will have the usuai CON-
nIete J. C. Penney Co. shoe depart
1oent with shoes for the whole Iam-
i1v. also children's clothes anu Coyo'
The mems department will carry d
oonnlete line of ready-to-wear gar
ments. haberdashery, noveltles anu
other things required by the nian
buyer. En;dov Octo-
At the OpeulhS OA -,,,o,
her II every visitor Will nave oppoi
tunity to observe the comprenensiSo
lines of merchandise when VIII W
carried and to learn how the D. "
panney Co stores have bullt up d
-.o+ion.vide reputation for service 10
The new local store will bring 10
chic community and the surrounulns
tarritorv the same facilities tor puy-
ing the newest things developer -
the field of women's and mems mean
that have been brought to every lo%H
in which there is J. Z. Feh4ey w.
store. ot,ondising
diyision of the company is to prlns
tbe selection of goods which Is orui
nariIv found only in larger metropoi
So, stores to the towns IN Which
the J. c. Penney Co. stores are ~
Gated. oro1 no1icies
which will govern the operatlon u
+be new store, Mr.. Lanktoru salu.
"Two things we will never nav
no ie advertised zone Day, pargaina
"a +be other advertised Sales Inae
is ;ne st strict ]. c. Penney Co. pollcy
which is adhered to in every s'o1o
in the country ,1o+o line of |
eve will carry a compiele on+ ~
Quality products in every department
eud % will endea~or to turn our STOCKS LOCKS
sast enough so that we always nave
+be the very newest and latest IN every
thing we handle. od IN Mil
I'VE are glad to be located I'M IN Mh 10
ford and everyone here may look 70
nc NC to participate in every actlvlIy
which we feel will advance the ;4T gen
eral business life of the commune conn .1aI,S
1 I'VE will patronize the local NEWS t;s;ng
naner literally in our advertlsln9 ,g
,proeram. p,p We will endeavor IN every
way vas nossible to add what help we
can to every program for aovanIe o.1 10,
ment me-, which may be put into enect pS s
local organizations or groups -
en- the service which we VIII en- en-
doavor to render to local customers
we We will try to maintain the J.. T. Ien1 rem
nov No Co standards at the hign lever
set set in other store towns