Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-08-23
CHAMBERS OF
COMMERCE TO
SPEND $500
Powerful Cincin n att.
Radio Station To Be
Utilized For Telling
World About Valley
Especial to The Herald)


MALLEN, Aug. 23.-After pledg-
ing themselves to support a 13-
week national radio advertising
campaign during the coming win
ter, approximately so chamber OF
commerce directors, managers and
newspaper men from over the VAL
ley at a meeting here last night
went a step further and laid the
ground work for a campaign which
is expected to result in a coordinat-
ed constant advertising program for
the entire. area.
The meeting, which was called by
the McAllen Chamber OF Commerce,
also indicated a desire for organ
ization of a Valley chamber OF COM
merce and heard plea for an edu-
cational campaign which will turn
every citizen Of the section into
booster and either kill or cure the
knocker."
The meeting, which followed a
banquet served at Casa de Palmas
hotel, was presided over by John
A. Frisby, president OF the McAllen
CnamDeT OF OOIil1HeISc.
Radio HOok-Up
The plan for financing radio
program of l3 30-minute periods
over WLW at Cincinnati during the
coming winter was presented by
Gordon Griffin and after consider
able discussion. the proposal, which
Is to cost $500 was given unani-
nous approval.
Secretaries Of Valley chambers OF
commerce were expected TO act
Friday night on authority given
them at the meeting TO formulate
q plan for financing the radio pro-
grams, to pro-rate the cost among
the various Valley towns and to re-
port the plan to the various cham
Der If commerce directorateS. The
secretaries are to hold a regular
monthly meeting at McAllen Friday
night.
VALLEY people have in the past
considered the fact that we have
the most fertile soil. plenty OF wa
ter, the sweetest grapefruit and
the most beautiful women, all that
Is necessary to assure future de-
velopment Of this section" Gordon
Griffin said. But the realization
has come that national advertising
Is necessary to bring the people to
see this section. The McAllen
Chamber Of Commerce believes the
advertising done las winter over
radio station WLW was the most
effective ever given this section and
that radio advertising is the best
available means for telling people
throughout the nation of what we
have To offer.
Bring in Tourists
I'VE thought this could be done
on q Valley-wide basis and for that
reason we have called you chamber
Of commerce leaders together here
tonight. Th.l campaign should be-
gin early in September in order 10
let the people who will leave their
homes in the north for warmer cli-
mate known about this section be-
fore they start. We believe hun
dreds and possibly thousands OF
persons will be persuaded to visit
this section as a result of this ad-
vertising.
Griffin spoke OF the value OF a
large tourist business saying that
a farmer did WI II he made 20
per cent. He announced that the
proposed campaign would cost ST.
500.
Judge III. L. Yates. director OF
the Brownsville c. amber of Com
merce. the nc t speaker, urged the
necessity Of continuous advertis-
Ing campaign II the best results
were obtained and advocated pas
sage OF a law '7hich would permit
counties at their option to assess
a tax to provide the necessary
funds. Such Il a. will spread the
burden Of the advertising c-mpaign
10 all the people and will cause the
contributions to be in accordance
Continued on page 90