The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1929-04-23

another life claimed.
Five hundred ffty-four lives,
IF which 103 were minors, chill
dren ranging in age from those
Just beginning to walk to those
about to begin upon the path
of life S work.
The other 451 we're fathers and
mothers.
Thousands Are Hurt
More than 5000 persons wela IN
lured in automobile accidents in
Marion county during the last sixty
months-forced to lie on beds OF
pain. to lose time from work, TO see
their children go without food, and
hear the plaintive cries for nour-
ishment and 10 be forced to appeal
to aid societies for relief.
HOW LONG MUST THIS CON-
TINUE?
Is there not something that we
can do to prevent these tragedies,
or at least reduce the number?
The Indianapolis Times believes
that such a high rate Of mortalitles
and injuries can be halted
At considerable expense The In
dianapolis Times with the co-opera-
ton of Loew's Palace theater, has
devised a special campaign-NOI
for A year. NOT for a day. but for
ALL, TIME-which we believe will
save many lives IN Marion county
this year-perhaps YOUR OWN life
OF the life of SOMEONE DEAR TO
YOU.
Join the Golden Rule Club
We propose a Golden Rule Safety
Club-a club without dues, expenses
officers or rules. whose members
will. as motorists, take the whole
some pledge to drive as you would
have others drive" and as pedeS-
trians to cross streets as you would
want others to cross If you were
Griving.'
We have no hope that every
motorist in Marion county will sign
Up-there are and always will bt
human beings behind the wheels OF
motor cars to whom this noble pre-
cent of human conduct-the Golden
Rule. means little. They are the
ruthless, reckless, 'What-do-I-care
minority element among motor car
drivers that only stern judges and
stiff court penalties will curb.
But there are 105,676 motor cars
and trucks registered in Marion
county and the memorable law oI
averages sets aside a ghaStly quota
each year of drivers and pedestrians
and children who through their OWL
negligence, or on the other hand
no negligence of theirs at all, Will
fall victims TO traffic.
Lives Can Be Saved
This grim harvest" OF human
life gees on from year to year.
Many of the motorists involved
vil be worthy. aW-abiding citi-
zens. There Is, however, a way tc
lessen this quota" Of lives that an
nuailv is sacrificed, not by added
laws and regulation, but by provid-
ing motorists and pedestrians with
4 relatively new viewpoint OF the
problems; namely. the mental angle
OF viewing it in the light of the
Golden Rule.
=
the motorists registered in Marion
county sign up" as members Of the
Golden Rule Safety Club, We car
feel reasonably certain that these
Golden Rule drivers will exert g
powerful influence upon the others
by the simple but direct means OF
teaching others safety by their ex-
ample!
Loew's Palace Helps
The Indianapolis Times Is ar
ranging, with the cooperation OF
the Loew's Palace theater manage
ment. a way 10 present the traffic
accident problem 10 the individual
to YOU and TO your neighbor.
A feature of this crusade to make
the streets safer for all will be g
film INSTALLATION of the whole
problem of traffic accident response
bility. IN What may be termed 6
visual editorial.
The indianapolis Times and tht
Palace theater have had made 6
special motion picture. a tWo-ree
feature movie. It is not grew
some polarization Of accident hor'
rors, but a picture full of hear
interest, tense situations anC
IDEAS that cannot fail to enlist YOU
sympathy in this great movement ts
clear the blot that stands agains'