Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-09-25
LIFE INSURANCE
MEN FROM OVER
i. S. MEET HERE
President Hoover GreetS Del.
egates to National Under
writer's Gathering.
TALIAFERRO POINTS OUT
BENEFITS TO VISITORS
Addresses of Leaders Stress Impor-
lance Of Country Market in Get
ting Second Hundred Billion"

ting Second Hundred Billion"
Addresses describing various phases Of
the insurance business on a national
basis featured the FIRST general session
of the fortieth annual convention Of the
National Association of Life Under
writer's in the Hotel Mayhower today,
attended by approximately $500 dele
gates, who we're greeted by President
Hoover at the White House early this
afternoon.
The delegates were officially welcomed
to Washington by Harold D. Kraft,
president of the Life Underwriters AS
ISOLATION of the District Of Columbia,
and by Commissioner Sidney F. ITALIA
ferro, both of whom spoke at the morn
ing session.
Telling of the many places of interest
here and of the District government,
Commissioner Taliaferro declared every
American is better citizen after visit
ing Washington, because Of the new
inspiration he gets in the surroundings
here-the seat of the Nations Govern
ment."
Public's Attitude Told.
Commissioner Taliaferro. touching
briefly on the insurance business. drew
a mental picture of the different atti-
tude of the public toward insurance now
and in former years. There was time,
he said, when wives hated to think Of
their husbands being insured, because
when the latter died it was considered
taking blood money to receive the in
surance. Now, he said, q man Is con-
sidered negligent if he does not protect
his family by taking out insurance.
~ In
John Hancock Mutual Life Insurance
Co. and director of the United States
Chamber of Commerce. speaking at the
morning session on THE Market for
the Second Hundred Billion" which is
the general theme. of the convention,
said the Chamber Of Commerce and
general business are closely allied with
the insurance business and urged ma
terial support" for the chamber by the
insurance group.
One Concerns Other.
eft and we and general business and
finance are so interrelated that the
activities of one must inevitably con-
Germ the other in some degree. while
as our champion against political lnfiu-
ence felt in efforts to make Govern
ment a competitor with private busi-
ness, the chamber is well worth our
COnSlQefdUlOn, dlllduCc anu AloVCAAo
support" he said
The market for the second hundred
billion" with which the some 10000
members of the national insurance
group are concerned, could not be the
subject Of definite analysis or predlc-
ton" the speaker declared, but 1nol-
Gated that one course for insurance
men to follow is to increase the aver
age amount of insurance carried:
The average sum on the 1ndlviouai
life at the present time, with the 100
billion outstanding, the speaker salo' S
probably $500.
The great bulk of the first 100 bill
lion came from the areas OF denser
population, he said, and indicated thaC
the development of the country Will
make the rural sections better market |
for insurance in the future.
Women Offer Field.
Mr.. Croker said women going into |
business and taking part generally IN
the affairs of today also offer another !
field for increased insurance selling. /
Mass insurance plans still have a !
strong onward movement" he said.
In conclusion the speaker stressed |
the need of proper advertising to create !
a realization Of the need OF insurance
among the public. i
selling and buying insurance was de-
livered at the morning session by DR..
C. E. Albright of the Northwestern
Mutual Life Insurance Co.. who has the
distinction of having sold more than |
$50, 600 900 worth of life insurance dur
ing q 24-year period.
Paul F. Clark, president of the Ma
tional Association of Life Underwriters. |
in a published message to the conven-
ton told of the great increases in the !
insurance business during recent years |
and of a movement for establishment |
of 40 endowment fund of 100000 for |
1.-The American College of Life Under |
writer's
Summary Of Increase.
In brief summary of the increases !
In the insurance business, Mr.. Clark |
said: I'm the 10 years from 1909 to |
1918, the amount of new business by |
all United States companies showed an |
average of $4,000. 900, 900 per year. In |
average was just under $13, 600 600 /
per year, or three and one-half times !
greater than that prevailing during the |
former decade. In 1909, to select an |
individual year, the amount OF new |
business produced was $4,000, 000, 900. In |
1928 it was $18,500. o00. 000-seven and /
one-half times as much as that pro-
duced 10 years ago" |
An address also was delivered at the |
morning session by Jerome Clark, |
superintendent of agencies, Union Cen !
trail Life Insurance Co., whose subject |
was Creating the Second Hundred Bill |
lion" Invocation was delivered at the |
opening by Rev. w. Coleman Nevis, |
S. J.. president of Georgetown Uni
versity.
A re-convention program included
net ka|,f tho ypaey1nhnrc Nf the "Mil-
lion-Dollar Round Table" composed of
those who sold more than $1,000.000
worth of insurance during the past year
Joseph A. Mari and Leo Freuberg OF
this city are members of the table.
Memorials Are Observed.
A memorial tribute was paid to
George D. Adler, former president OF
the national association, and to Charles
A. Foehl, former national treasurer,
both of whom died during the past year.
Addresses by Thomas I. Parkinson,
president of the Equitable Life Assur-
ance Society of the United States, whose
subject Is Conserving the First While
We Create the Second Hundred MIL
lion," and Harold A. Levy, president OF
the Life Extension Institute, who Will
speak on 1.-THE Conservation of Human
Life in the Era of the Second Hundred
Billion" were features of the session
this afternoon. A reception in honor
of the national president. Mr.. Clark.
will be held in the ballroom OF the
Mayfiower tonight.
Addresses by leaders in the insurance
field will feature sessions In the hotel
tomorrow. The convention will be
brought to a close Friday, when the
election of officers will be held and
resolutions adopted.