Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-04-21
| N . u r
VAlLlEY Y

FRANK LUDDEN, general man
ager Of the Central Power and
Light Co., and friend of the Val
ley, has some interesting informa
ion on Valley topics and other :
wise. Revealed interesting stories
bn trip down the Valley Friday
blight from ReynoSa to San Benito,
his home town.
General Juan A. AlmaZan, nov
Engaged in leading victorious fed
ri troops of Mexico against rebel
ious citizens in the state of Son.
1ra, is owner of the electrical DIG
;ribution system in Reynosa,' Mr.
Ludden revealed.
when the bridge was built
across the Rio Grande from Hi
dalgo to Reynosa it became appar-
ent that electric lights were neces-
sary to further development of the
Mexican town.
General Almazan, to secure this
utility for Reynosa, asked the Cen
tral Power and Light Co. If they
would build modern system there
FOR him. We agreed to do this. It
was constructed and now we are
selling them current on a whole
sale basis.
As result of this arrangement
ReynoSa has one of the most mod
ern electric lighting and power
ssytems in existence. And efficient
| service.
/ NOW FOR a little information
closer home-right in the Valley.
A total of 1000 tons of ice is be-
ng used in the Valley each day
every "a hours.
Just to be a little more exact,
27,505 tons Of ice was frozen in
Valley plants Of the Central Power
and Light Co. in % days.
A little matter Of 100000 pounds
of ice per day.
Most of it is being used to ice
perishable produce now leaving the
Valley at an average rate of mos
than 250gs1s per day.
But the&Thas been marked in
crease infE9t consumption of ice py
Valley residents in the past three
years, almost doubled. An indi-
cation that the population has
grown rapidly.
Mr.. Ludden estimates that 400
tons OF ice will be consumed dur
Ing the summer months in Valley
homes. Indicating a reduction of
more than so per cent from the
volume Of business now being
done by his plants.
The shipping season will slow
70 considerable extent In 80 days
and in As days will almost have
gone to q close.
Then instead Of using 600 tons
of ice per day to preserve perish
ables, very little will be used for
that purpose.
Means several Of the large plants
In the Valley will be shut down.
Others now operating at full capa-
city will be operated only to half
capacity.
Huge icing docks, now beehives
of activity, will fall strangely
silent.
; But only for short time.
Soon the cotton crop will be out
of the way and Valley fields again
will be yielding vegetables to feed
the nation. Thousands of refrig-
orator cars will be iced and prob
ably the 1000-ton peak of this
year will pale to seeming unim-
portance by comparison of the de-
mand in late 1929.
WITH THE CABBAGE about
marketed, more than two-thirds of
the potato crop on its way to mar
ket, the beet and carrot deal draw
ing to a close and the last of the
beans being picked, it seems that
Valley shipping news is likely to
discuss new subjects in few days.
And reports of the growers and
shippers indicate there will be new
subjects to discuss-nameIy toma-
tees and green corn.
Both crops are reported in bet
ter than average condition and
the market outlook is bright. Both
commodities are being shipped in
limited quantities at profit return
Ing prices, but these will be cut as
tho chiyar,1oy1fc
heavier.
The cabbage deal, about ended,
has been very disappointing after
a fair beginning.
The potato deal started with a
falling market and apparent disor-
ganization, but soon growers rail-
lied to the organization, the price
Continued on page two.)