The Daily Alaska empire., 1929-01-29
SMOKING OF
 CIGARETTES INCREASING
American Men and Women Consume Vast Quan-
 tity-Report Made

NE w 1Oth, Jdu. ZJ.--A Hlell- can men and women smoke the equivalent of a cigarette almost 10 miles long every minute. The fastest airplane in the world could cover only half the length of this imaginary cigarette in the
 time in which the American smokers consume it.
 On the average, 203,000 cigar cites are lit every minute in the United States. These figures are based on the Governments cen sus report and the records of the Internal Revenue Bureau.
 This growing popularity of cig- arettes represents six times the cigarette consumption when the World War began. It is twice as great as cigarette consumption was when the war ended.
 Increased nerve strain due to the swift tempo of business life in the last ten years and the advent of women smokers are held chiefly accountable, by those in close touch with the tobacco situation, for the rapid increase in the use of cigarettes The ex- perience of many millions of Am erican sodiers during the war, who found cigarettes the most convenient and satisfying form of smoke, is also seen as an import ant reason for the incerased cig- arctic consumption.
 Women Smokers
 Although no survey is poss. ble to show the extent to which
 women smokers have added to the consumption of cigarettes, it is believed in some quarters that almost half of the increase in the past ten years is due to women smoking. A survey made in Providence, R. l., reported that about 40 per cent of the cigarette sales there are made to women and that the increase of women customers of tobacco shops since last year is between 30 per cent and 40 per cent. Women are smoking, not only for smoking $ sake, but also because of their discovery that cigartetes in mod eration help them to avoid eating lsweets to excess and thereby as- sist in preserving slender figures. The great increase in the pop
 ularity of cigarettes is believed by tobacco men to date from the beginning of large scale manu- facture of the blended, mild type.
 Automatic machinery which ellm- mate contact with human hands,
 and the added process of heat treatment, carrying the natural process of curing one step furth-
 CT and thereby improving the
 flavor and eliminating impure in gradients in the tobacco leaf,
 have made the cigarette faI different object from what it used ] to be.
 Blending and manufacturing cigarettes has become a science.
 Elaborate precautions are taken 1 to assure cleanliness and to guar antee uniformity. Inspection Is
 continuous. The final cigarette goes out as nearly perfect as science, human ingenuity and expenditure of very large amounts
 of money can make it.
 Large sums are spent eacf
 year by the principal tobacco companies in advertising, mostly in newspapers. Last year ths three leading manufacturers ex pended more than $10.000, 1000 il newspaper advertising and ex
 pended as much as $60,000,00t i in all forms of advertising, ac cording to conservative estimates i Their outlay for the current year will probably be even greater, the American Tobacco Company hay ling already announced a $12,. , 30O,OO0 advertising budget, ol which S6,50O,0O0 will be devoted
 to ally newspapers throughout
 the country. This company last year, with $5,000,O00 allotment !, for newspaper advertising, ex-
 pending more money for promot ling the sale of Lucky Strike l Cigarettes than any other news paper advertising concern in the country, according to figures com piled by the American Newspaper 1 Publishers Association.