Evening star., 1929-11-27
Straight Talks to Women About Money
sY NARY ELIZABETH ALLEN.

ascertains the trading of the day in q
most exhaustive manner.
One woman wished to know what an
easier" market means in over-the-
counter dealing. 1t usually means an
absence Of any urgent demand for
stock generally or particularly.
In some cities the over the counter
dealers have organized and agreed on
certain practices. Members Of such or
ganizations or associations are usually
reputable and. in good standing.
Where over-the-counter dealing is or
ganized to any ctxent women investors
are assured that their holdings dealt
in that manner have D wider market
and may be sold more Advantageously
A fact some women do not know Is
that they may obtain their own over
the-counter quotations from brokers en-
gagged in over-the-counter dealings. and
these quotations may be used to check
up on ones own broker or to verify
newspaper quotations.
There are many substantial issues
dealt in over the counter, btu women
are advised strongly to avoid investing
in any stocks or securities Of a specu-
lative nature which are traded in that
fashion.
Heads Neither Cool Nor Wise.
We were in the midst of the feverish
times on Wall street, and we are proud
to tell our sex that they behaved far
better than the stronger sex. Some
women were badly frightened and few
hysterical, but they took their losses
with far greater grace, poiSe and even
There are lessons to be learned from
every error, and Of all the lessons
learned in the recent market break
one stands out above all the rest.
II your own head Is not cool, or II
your wisdom is not as complete as It
might be, do not take precipitate action.
Consult with one whose head is cool
and who Is experienced and well in
formed
Hundreds Of women threw their stocks
into the melee that was 4 market and
suffered needless losses. It was an ex-
ample OF mob psychology at It's worst
We advised dozens Of women who
we're holding sound investment stocks
to ignore daily quotations. We coun-
seled many OF them to overlook the
financial pages entirely. Their stocks
were investments. and even a severe
market huctuation should not disturb
the bona fide investor. ~ r..
1t is our glad duty to report that a
majority Of the women we advised held
on, and, of course, their losses for the
most part are memories. They were
only 'on paper" in any instance, and
today they do not exist even there
A few women we're holding specula-
tive stocks. and in some cases we sd-
vised them that switches to seasoned
investment stocks were desirable. At
all times an effort was made to calm
fears, assist souls tortured with worry
to regain composure, and generally to
check unfortunate impulses.
The woman today who bought stocks
without knowing what they were, the
woman who bought and sold according
to quotations and without regard for in
vestment measures of values and the
woman who thought stocks would al
ways rise, knows now that trading or
speculating is dangerous avocation.
She knows the need of cool-headed. ex-
pert advice. and she iS wise If she in
vests In the future on the basis OF such
advice. ....
In times of crises, keep cool, and TAKE
| counsel with persons qualified to advise
and guide you safely out of, the storm
We are grateful that we were in a posi-
ton to assist many woman investors and
be the mears of conserving their funds
and minimizing their losses.