Evening star. [volume] (Washington, D.C.) 1854-1972, 1929-08-18
YOTHING since the advent
of the motion picture has
" more intrigued public in

nj of the motion picture has
" more intrigued public in
tereSt than the newSreel
The emotional play OF romance
the thrill of melodrama, and the
serious problems of life embodied
in stories with localized char
acterS, along with panoramic pic
turiZationS of tales of adventure,
all have helped to lift the photo
play into the proud position 1t oc-
cupieS today, and have given 1t
success beyond the fondeSt
theleSs, from the time when reels
OF everyday happenings. slices
from the real drama of life, ur :
adorned with the imagination OF
a playwright, and realistically I'M
folded by living actors who do
not know and perhaps have never
heard Of the technique Of the
theater, the newsreel has never
lacked an appreciative audience,
nor failed strongly to grip the at
tention of those who came to be
entertained, but went away wiser
in the knowledge of the big
things going on in the world. EX-
hibitorS, time and again, have
testified that a large percentage
of their daily audiences has been
made up by men, ordinarily en-
crossed in the cares OF business.
who, nevertheless, have Snatched
the few minutes necessary to dart
into the theater, follow the news
reel with close attention, and then
dart out and back to their avoca-
tionS, with never care for the
other offerings OF an elaborate
program. This in itself Is a movie
story and a feather in the cap of
the newsreel, whose sole function
is to bring to the great public,
lettered and unlettered, the pic
tured story OF the great happen
ingS CT the world and in way
that only pictures can describe
them.
OUR theaters are and long have
been we'll supplied with news
reels, sound and silent, some of
them even embodying the artistic
charms usually reserved for the
feature picture. None of them
all, however, seems to have graSped
the Importance and fertility of
Washington, the Capital of the
United States. as a news center,
a city CT really great events. in
tereSting as we'll to the people OF
the country at large as to those
of the city itself. The Star has
faith in the idea that this over
sight can and should be corrected.
Accordingly, arrangements have
been perfected whereby The Star
will extend the advantages of its
own illimitable news service to
the Universal Pictures Corpora
ticn, which, with unsurpassed
facilities for the purpose, will
undertake to picture eeventS Of
peculiar interest to Washington
and its people and give them a
fair share Of this wonderful news
reel attention.
John J. Payette, managing di-
rector of the well known chain OF
Stanley Crandall theaters, now
operated by Warner Bros, makers
of the famous Vitaphone pictures,
and with the cordial support OF
his principals, has arranged for
the exhibition of The Evening
Stars Universal Newsreel in the
IL fine theaters of the Stanley
Crandan group. The Universal
Corporation has already arranged
for the showing of the new news
reel in scores of theaterS through
out Maryland and Virginia. The
Star. from time to time, will an
nounce in its columns when and
where the newsreel can be seen in
Washington at a given time. BY
ali concerned in the project moth
ing is to be left. undone to main
tain the high character and the
c,rinniy,s interest Of The Evening