Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-02-17
VALLEYFINDS
new MARKETS
IN SOUTHEAST
Movement Into South
eastern Territory
Shows Gain of Over
100 Per Cent

Scores of new markets have been
opened for Lower Rio Grande Valley
vegetables in southeastern territory,
where, until this year, the Florida
shippers have enjoyed practically q
monopoly.
According to conservative esti-
mates shipments Of Valley vegetables
into the southeast this season will
run between 1000 and 5000 cars as
compared with 1900 cars last year,
the increase being due to the gen.
eral freight reduction last year COW
ering southwestern territory.
In the event the proposed mixed car
rate, which will establish regular
carload rates for each commodity, Is
put into effect, late season ship
ments into southeast territory will
show another gain. shippers state.
The new mixed car rate was an
nounced three weeks ago by the
Southern Pacific and Missouri Pa
cific officials, but has been delayed
pending agreement with the south
east.
Thus far practically all shipments
to southeastern destinations have
been cabbage, and that territory also
will take a large part of the Valley
new patoto crop which will begin TO
move about the middle of March.
Valley Was Barred
Prior to last year Valley products
were practically barred from the
southeast, but establishment of the
new rate and more liberal minimums,
representing a reduction of approx
mately 20 per cent, has last three
barriers aside. and Valley vegetables
are now pouring into a territory
which formerly drew virtually all its
supplies from Florida.
For several years Valley shippers
had been .endeavoring to invade the
markets offered at Atlanta, Birming-
ham, Chattanooga, Richmond. Win
ston-Salem, Charleston. s. c.. and
other large centers. Occasional or
ders were received, principally for
early potatoes, but the high rate and
higher minimum acted as an effec-
tual barrier.
In 1922 the first movement to Sc
cure lower rates and better mini
NUNS into those markets was in
augurated, but proved abortive. In
1926 a small reduction was secured.
but il vas not until last year that
the establishment Of new rates for
the entire southwest opened these
markets to Valley production.
IL negotiations on the mixed car
rate prove successful. another barrier
will be removed. opening the hundreds
Of small markets north and east of
New Orleans. The Missouri Pacific
and Southern Pacific, which have
been Joined by other southwestern
roads in the effort TO establish a
more favorable mixed car rate. are
working to accomplish this, though
considerable opposition has been pre-
scented BY Florida shippers and grow
ers.
Approve Valley Products
According to advices received by
Valley shippers who have formed
contacts in the southeast and are
now supplying some of the jobbing
houses in the major centers OF ID
u~lation. Valley products have met
the approval of the consumers, and
they predict a steadily increasing
demand. Valley potatoes went onto
practically all southeastern markets
last year, and jobbers have announc-
ed their orders will be increased this
season. The present movement into
that section consists almost entirely
Of cabbage. and the Valley product
has established itself on a number OF
the markets.
Florida still has an advantage in
CONTINUED on page two.)