The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1929-01-04
SPEEDY DELIVERY
OF new WHIPPETS
Willys-Overland Company Steps Into
Increased Production of New Whip
pet FOurs and Skies.

With output of the newly designed
Whippet tours and SKIES speedily step
ping into high production at the VII
,yS-Overland plants and tralnload ait
err trainload of the striking new mod
els leaving the factory at all hours,
every indication now points to the
speediest filling of retail orders on
new models in the history of the COM
pany.
Plans had been well laid for the To-
ledo company to reach daily car
building schedule beyond all marks ev-
er before accomplished in a short
period of time. These plans have
been under development for the past
wear and all of the vast manufactur-
inc facilities of Willys-Overland were
KEYED up for the anticipated buying
demand which followed the introduc-
tion Of the new Whippet four and SIX
cylinder models which made their bow
to the public two weeks ago.
The introduction of the new cars
has been responsible for a buying de,
mand on the part of the public that
overshadows even the greater demand
which Immediately followed the dras'
tic Whippet price cuts in December OF
last wear and continued through the
following twelve months.
Commenting on the remarkable re-
ception for the new Whippets that
would set new high mark for WHY'S
Overland MIR. John N. WHY'S SAID
"The most optimistic of our Organl-
cation hardly expected such a recep-
ton. We attribute this to public ap-
preciation of Wills-Overland, setting g
precedent by placing the cars of the
low priced field, so far as beauty OF
lines and mechanical features are con
cerned, on a parity with motor cars
that sell in the high priced ranges
This accomplishment is entirely new
to cars that sell in the Whippet price
range.
1.-TWO and a half years ago WI
brought out the original Whippet FOu
which set a new trend in the low
priced. field for outstanding mechanic
al advancements. This applied espe
cially to the four-wheel brakes, full
forced feed fabrication, fuel and o!
economy, low swung bodies, speed an
power, and other features which late
were universally adopted.
''The new Superior Whippet four
and skies go even further by embrat
ing a type of beauty that had prev
eusly been associated only with cal
selling in the higher price fields. TIL
Individual move by Willys-Overlar
places these new cars in an even mol
conspicuous position of advancemel
than that of the original Whips
cars. In advanced mechanical fea
ures, these cars also occupy a di
tinctive position-in this l refer sp
officially to the "Finger-Tip Control
which places at the drivers fing'
tips complete control of all the fun
lions of starting the motor, operatir
the lights and sounding the horn wit
out removing hand from the wheel
"From coast to coast and from t
Great Lakes to the gulf, our deal
organization reports that the ne
Whippet tours and skies were acco1
ed a reception unrivaled in the col
pany's history. This may be taken
a fair barometer that our plans we
we'll directed in calling for daily {
pacity over 1000 cars a day in 1929
compared with our capacity of Is
cars a day a year ago, thus assuri
speedy delivery to all buyers"