Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1929-09-10


GO BACK TO SCHOOL and
complete your education"
McAllen boys who nave failed to
return TO high school this year and
who have not completed the course
OF study Of that institution are be-
ing given that advice by the Rotary
club.
The encouragement TO continue
their school work Is being carried
70 the boys-and girls-in newspa-
per advertisements. by word Of
mouth and in other ways
Reports are that the campaign is
bearing fruit and boys who had not
intended to do SO are returning to
school.
Twenty years from now those
boys win bless the name of the Me-
Allen Rotary club.
THE GARDEN OF Golden
Grapefruit"
That's what the Valley is-of-
ficially.
The slogan having been adopted
--and a happy selection 1t was-it
is now up TO all Valley friends 20
assist in popularizing that phrase.
The committee plans TO ask vari-
Gus commercial art studies and en-
craving houses TO submit plans for
using the slogan on literature, Of
flee stationery and all other print
ed matter pertaining TO the Valley.
Valley business men should i'm
mediately have the slogan printed
on every piece of paper which
leaves this section by mail or other
wise.
8At least one firm that we know
& already has adopted the slogan.
The Valley Clay Products Co. OF
which II. l.. Stokley is manager.
is having printed a double page IL
lustrated letter head showing pic
lures Of a number of homes and
business buildings erected with
brick and tile from that plant The
new Valley slogan will be used on
the letter heads.
AS others follow this lead and be-
gin to broadcast The Rio Grande
Valley. the Garden Of Golden
Grapefruit" it will begin TO mean
something in the minds of people
throughout the land.
PAN-AMERICAN AIRWAYS. ar
ranging for rapid transmission Of
messages between Brownsville and
Mexico City and to and from Mex
ican Aviation Co. planes, are in
stalling a simplex circuit between
the airport and the downtown Of
flee.
A simplex in United States is a
telegraph machine which prints the
paper tape.
Equipment to install broadcast
and receiving apparatus on every
plane in operation is expected soon
When this work is completed q
passenger on a Mexican Aviation
plane enroute 70 Mexico City can
forward q telegram to any point
reached by telegraph lines.
More important than transmit
ting messages for passengers, the
planes will be in touch with Mex
leo City and Brownsville by radio
at all times while N flight. permit
ting them to report weather the
ship Is flying through and 70 re-
ceive weather reports from both
ends OF the line.
When the radio-simplex hookup
is completed officials OF the COM
pany can send a message to Mexico
City and receive a reply in ten
minutes or less. 1t is said
HARDSURFACED highway from
Victoria TO MatamoroS Is approach
ing the border at the rate Of about
IS kilometers per month. accord
ing TO word from Mexico City.
Another road under construction
will provide a highway from here to
Tampico by way of Victoria.
The highway into Victoria is to
be opened in April Of next year. ac-
cording to present plans
A real celeDratlOn Snould marx
this event and Brownsville should
Join Matamoros in making It a sue
cess.
Completion Of a highway from
Matamoros to Victoria will bring
people OF that capital city of the
southern republic miles and hours
closer TO Brownsville.
There is every reason to believe
many citizens Of Victoria who have
been going TO the border at La
40 viii come TO Brownsville.
fe is not too early now to talk
about plans for opening that high
way with proper festivities