The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1929-09-25
LUCAS store IS 80
AND BIG SALE WILL
CELEBRATE EVENT
Small Place Of 1899 Has Grown
to Proportions Of One Of the
Northwestern Emporiums
A. W. MUNDY IS ITS GENIUS
Purchaser Of Business Three
Years Ago Operating on a
Policy Of Expansion

The Lucas store tomorrow will be-
gin celebrating its thirtieth anni-
versary. There is a lot Of Bismarck
mercantile history wrapped up In that
period. To fittingly observe 1t, the
big store is putting on the greatest
sale OF merchandise In the history Of
the city. Thus the community par.
ticipates in the celebration both prac.
tically and sentimentally.
The community. In fact. is part a
the big store. Thirty years Of mer-
chandising to its wants have estab-
lishcd a strong bond between the
Lucas institution and the wide trad.
ing territory Of which Bismarck Is the
hub. What Wanamaker's long has
been to Philadelphia. the Lucas store
is to Burleigh county. It is the COM
munity emporium because Of its bust
ness policy. its large stocks and its
trading appeal to the people.
Though this is the thirtieth ami
vcrsary Of the store, 1t Is but three
years since the present MANAGEMENT
has had the business. At that time
A. w. Mundy bought the store, which
had been conducted by A. w. Lucas.
Since then E. o. Mundy has Joined
with the purchasing brother as a
partner In the business. Prior to the
purchase. three years ago, A. w.
Mundy was manager of the store.
Mundy Former Manager
When the new owner Of the buSi-
ness took 1t over It already had felt
the impulse of his business ability,
for as manager he had had the OPP
portunity to direct 1t in channels Of
service and develop 1t In line with
merchandising progress. There has
been steady growth since then. every
year adding to the efficiency, the
completeness and the popular appeal
Of the store.
Back of this development that has
carried the Lucas store up from its
small beginnings 80 years ago. there
is the evidence of intelligent policy
toward the community of which 1t has
been q landmark. A. w. Mundy be-
lieyes In the principle OF service. He
has had the requisite experience and
training in the buying and selling
field to know just how best to ap-
ply that idea. He compares his store
to q service station for the public, in
fact. He believes in giving that serv-
Ice as an obligation, with dignity and
efficiency.
This policy has resulted in an ex-
pansion of the business from what 1t
was when bought three years ago by
Mi. Mundy. Then there was no base
wNA~ - tAA r1nAA THAT has No
come nj Of the big departments of
the store since opened with q wide
variety of goods and with its popu-
lar lunch room. The lunch room, in
fact. has become one of The chief ex-
cellences Of the store. It Is known
throughout the whole trading area Of
Bismarck for the fine quality of its
home cooking and Is the rallying point
Of a vast body Of patrons In the busy
hours Of the day.
Another addition to the business Of
three years ago is the beauty shop.
That Is filling a community need and
is enjoying : large and fastidious
clientele.
The shoe department of the store
base been built up also. Easier access
to 1t has been established BY provid-
ing an entrance from the main store.
Stocks have been enlarged and var
ieties Of footwear multiplied in keep
ing pace with the needs and tastes Of
its patrons.
Recently the store added the new
annex. 30 by 50 feet in ground di-
mansions. and n story In height.
This is giving relief to the pressure
Of ready-to-Wear stocks on the main
floor and IS providing space also for
types Of dry goods.
The degree Of growth achieved by