The Washington times., 1929-01-30
i s URGED To
M0T0RIZ[
WORLD
Rr b. o. MORsE

President, ChrySier Export Corporation
The impetus that new .transporta-
tlon methods have bestowed on
twentieth century civilization estab-
fishes stilI more forcefnlly that the
three prime fundamentals Of educa,
don, publication and transportation
underiie in great measure all human
progress and development the world
over.
3 Ii devolves on the United states
10 motorize the world. Not only
will this country continue to supply
the vast majority OF all automo.
bfles, but also the motor trucks or
lorries as they are mostly known
overseas. and airplanes.
The reason Is simple. The United
States leads the world in The pro.
ducfion OF machinery at lowest cost.
Therefore it can supply better
machinery-nlade articles Of this ma
ture than any other country. The
last word in the natural law of
economies Is that the best at lowest
cost is always sought for and IN
demand.
Study Is Urged i
with this tremendous opportunity
before them, American manufac.
tiirers should make a csArsful and
scientific analysis of the overseas
markets with view to standardiz-
ing engineering and production
operations, sales and advertising
methods and finance or credit pro-
cedure. Only by these methods is
It possible for American Enanufac-
turers to deliver to the overseas
markets the hest possible product
ct the lowest possible cost.
This not only rebounds to the ad
vantage of the. American manu-.
facturer. but is helpful to the YER
seas markets, which are in need Of
American motor cars. lorries. trac-
tors and other equipment necessary
to the greater development Of their
resources.
Some foreign countries. notably
Germany, France. italy. Australia.
New Zealand and England have es,
tabiished rather high tariffs against
American automobiles with a view
to protecting their home industries.
But. while protecting a limited
class which is manufacturing motor
cars within their respective bound.
aries. these same countries may be
placing = tremendous and uncalled.
for burden on their people who. be-
cause of those high tariffs either
are forced tO pay an excessive
price for the motor cars and Iorries
they use or are deprived Of the
advantages OF motor transportation
since they cannot afford to pay
the import cost plus the duty
charged by their countries.
No one dare dispute the value of
the motor car lorry or bus. The
automobile is no longer a pleasure
vehicle solely. Wherever your
travels may lead you 1t Is rapidly
becoming an absolute economic
necessity
Looked Over South
Recently / completed trip to
the Dutch East Indies. Malay and
India--three countries not com
monty considered as important mo.
tor car markets. In the territory
traversed are something over 400,-
900 900 people. Roads are passable
for motor ears. lorries and buses.
In some parts Of that territory the
roads are exceptionally good. ana
the use OF Ali three Of these gaso-
line types OF transportation Is de-
veloping rapidly.
Usually the natives first ride is
in 4 bus. He has learned that it
III easier to ride than to walk. and
much faster than via donkey. camel
or elephant. He has learned that
ii affords ! means whereby his
lahOrs may be llghtened and It is
the stimulation Of this knowledge
IN the minds of millions OF those
natives which il creating a demand
for motor transportation in every
country on earth.
The American motion picture,
phonegraph and radio are helping
to open the way to all.Anerican
products In foreign lands.