Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-11-08
I'm OUR r
VALLEY

Iost today. Page 13h.
Yes sir, ~
Fer The Herald and radio station
h"WG of Brownsville.
Announces series of bridge
games 10 be played over station
hWWG of Brownsville every Tues
gay evening At $50.
The hands 70 he announced n
advance every Tuesday afternoon in
The Herald.
And the gsma rs played By the sx-
rerts to be retold every Wednesday
afternoon in The Herald.
IT'S one of the most unique hook
UPS" in the history of radio and the
Newspaper.
! The experts are Wilbur e. Work
and Wilbur r. Whitehead who will
be opposed in first game ~ Sidney
5. Isnz and WYNN Ferguson.
HERE'S A REAL opportunity for
bridge players 70 learn some rev
things about bridge.
The games will start promptly ~
$3.50 every Tuesday evening, over
station kWWC.
Come seven other Texas radio
stations and newspapers viii par
ticipats in this unique broadcast
And there are some 16O papers
and radio stations over the nation.
in Canada and in Panama.
The Saturday Evening Post dou-
bic page announcement reproduces
the "mastheads" Of the newSpspes
participating, and that of The Her
aid will be found on the outside
column OF the left-hand page. three
inches from the bottom.
"The Brownsville Herald" hv the
way. Is in big company. Above Il is
the Boston Transcript. below IL the
Buffalo Evening Times.
Cooperating in the event ars the
Auction Bridge Magazine and the
L. s. Playing Card CO.
6. r. KLOSE. r. r. n. N. 4. Rio
Hcndo. has some observations ~ the
citrus market situation that may in
terest Valley growers and shippers.
Mr. Klose says IN letter - The
Herald:
Your editorials and paragraphs
warning against setting = low price
precedent BY cutting prices ~ Val
ley products are very good. 40 one
that created market by price cut
,ing ever became a permanent sue
cess.
"This season with Porto Rico en-
tirely out Of the way rs citrus
fruit source and Florida badly crir-
pied, Valley grower should enjoy
their most profitable year.
"Some one will get > long margin
81 profit on Valley fruit. BY holding
same until the shortage becomes ap-
parent.
Have lived near Chicago MANY
wears and four years near Denver.
IN both sections citrus fruit ~
SYNONYMOUS with Florida and Cali
fcrnia. Few know that the sweet
grapefruit. that requires 10 over
night preparation with sugar. comes
: Som the Valley Most northern
reople believe II - bs superior
Florida or California variety.
eTExAs PRODUCTS arc not
magazine advertised. Tn contrast.
would cali the attention of Valley
growers TO only orc magazine. Nc
Calls. this months issue. which
consisted of 2.570.oOo copiev See
whst California advertises on mage
m. then pages 90. lOi and l09
"The American Cranberry FIX
change comes 70 the front I'll page
ins. while Hawaii advertises In =
rost sppetizing way or page - and
again on page s.. on page IS Cali
fornia appears again with 4 mouth
watering colored picture of dishes
that just can't he resisted.
"The Valley also grows excellent
.oducts and by advertising N the
,ove way. demand would he ere
n ed.
Magazine editors. that is. na-
,nal magazines. estimate that each
l,y OF their issue is read by five
-xons. The November Mccall is-
according to such figures. would
lad BY moro than 100000 per-
: subject to an appetite for good
It's ard vegetables.
sThe Herald. good advertising
medium. can suggest many ways 70
Valley growers through which their
rrcducts can be brought a the a'tcn-
ticn Of more millions
NATIONAL ADVERTISING. or ad-
vertixing that has countrywide
scope. must, re handled on an ex-
eesdingly well planned basis.
For example. IL would he an ut
,,r loss TO advertise Valley pro-
/ ducts in national publications until
Valley products were known to be
available on markets everywhere.
The Valley should take this thing
a. a localized scale
i Let's say. for example. that We
have sent a supply Of Valley grape
l fruit 70 Omaha. Neh.
rhe day that grapefruit appears
- the Omaha retail stores there
.tould be a good-sized, well-rlanncd
HI .srertisement IN ali the Omaha
II -swspapers calling attention to H.
I No question but what 2 new de-
and would he created.
n AZ the Valleys produc. reached
-I.lr Ala nlrnrftr =