Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-12-12
TEXAS DAILY PRESS LEAGUE
Foreign Advertising Representative
The Florida Clearing House

Florida is not dumping her grapefruit on the mar
kst this year. With % per cent of the crop signed up
unaer the rules Of the Florida Citrus Fruit Growers
Clearing House Association. the crop Is being market
Cd IN an orderly manner. and the deal this year, despite
storm losses. will prove the most profitable in the his
sory Of the industry.
During the latter part Of November IL became ap-
parent that the major markets we're unable to profit
ably dispose Of the large volume Of fruit Florida was
placing on the market. Weather conditions were not
favorable for a heavy demand. On December l the
order was issued from the headquarters Of the clearing
nous. 10 hold M picking except 70 fiji bona fide orders.
No fruit was permitted a. roll unsold. Picking was
ordered re,umed on Friday. December :. when il be-
came apparent that the surplus stocks were depleted
and the market again normal.
In their report on the effects Of the order, officials
Of the clearing house said:
This resulted in light shipments Of grapefruit this
week excepting for Monday. and especially from We'd
nesday on. making il unnecessary for shippers to force
sales or 70 rush excessive supplies to the auction mar
ksts, knowing that extremely light shipments will fol-
low tn. heavy shipments Of last Friday. Saturday and
Monday. The Florida grapefruit has given splendid
satisfaction in every way, and the action Of the Clear
ing House Association in issuing orders to it's shipper
members, who represent fully rs per cent Of the crop,
10 discontinue picking for q five-dsy period should give
the trade confidence, j~ustifying the opinion that the
market will recuperate and higher prices rule in =
ely hiht fduHiNk tht 'iaus y dhtAN Patft "
ouirements and to place orders freely for transit cars
at the reasonable prices now prevailing"
The organization Florida has perfected for orderly
marketing Of the citrus crop has aroused much interest
not only among fruit growers hut also among growers
cf all kinds Of rerishables. Thus far there has beer
no break in the orderly marketing. The major markets
have been supplied in accord with the demand and the
demand is being stimulated by = we'll directed adver-
Using campaign. Many IF the larger markets arc re-
ceiving and selling from % to 50 per cent more fruit
than last season. indicating the growing popularity Of
grapefruit with the consuming public.
Officials ar the clearing house are decidedly op-
timistic. They point out that since the inception Of
the Plan none Of the major markets have been over
supplied; that prices have been maintained which as
sure a fair return to the grower and that as a result
of the more orderly marketing all markets have received
their fruit in prime condition. an important factor n
stimulating the demand.
In addition to supply the domestic makets, the
Clearing House Association Is promoting foreign sales
with marked success. Over $1,000 boxes Of grapefruit
have already been shipped from the port al Jackson
Vile 70 Liverpool. and the fruit is selling on the Lon
don markets AZ the same price as in New York. Mar
lets arc also being established in Germany. France and
other continental countries, which in future years will
provide an outlet for large volumes Of fruit.