Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-01-19
Identification An Asset

One asset Of which tire Valley is being consistent
~ reminded and which it just as consistently oyerlooks
= Identification. Each year thousands Of visitors
comment on the possibilities for Identification the
Valley possesses and wonder why there is no organ
lied effort on the part Of Valley communities to in
apgurate a valley-wide Identification campaign. They
point out that both Florida and California, the VAL
leys only competitors, have capitalized every means
for Identification. Their sandhills and wind-swept
plains have been transformed into vistss Of exotic
beauty. Palms and fruit trees have replaced the
scrub and ~ssgebrush. Beautiful settings have been
provided for beautiful homes, and the money those
sections have invested in Identification has paid great
or dividends than investments for any other purpose.
The Valley has natulal advantages for ~beautifica-
tion which neither Florida nor California possesses.
The Valley has been endowed with an extremely fertile
soil; it has greater natural beauties; but 1t has lacked
the impulse of q cooperative Identification movement
tp capitalize the natural advantages with which it has
been endowed.
Every tropic or semi-tropic country has its charm
for the Northern homeseekers and tourists, but that
charm can be greatly enhanced when man comes to
the aid Of Nature. The homeseeker or tourist coming
to a semi-tropic cline expects to find tropic condi-
tions and tropic Identification. Nothing makes a
greater impression upon them than homes set amid
tropical verdure, the palm lined avenues, winter
flowers, the golden fruit Of the citrus trees. This is
the kind Of Identification that never pals. Winter
or summer the ~lustrous green of the citrus. the wav-
ing fronds Of the palm, or the brilliant hues Of the
flowers greet the eye and please the sense Of the
aesthetic. There is a constant yet beautiful change;
but never does that change include such drear panora-
mas as the Ncrth presents during the winter and early
spring. Il is merely a change which accentuates the
Beauties.
In past years movements have been inaugurated
In many Of the Valley communities which have been
productive of excellent results in the way of beautifi-
cation, but unfortunately these have not been suffi-
GENTLY extensive. 1t is true they have made a vast
change in the appearance of the Valley, but what these
community movements have accomplished has been
small in comparison with what could be accomplished
were a valley-wide Identification movement launch
I'd and carried out under the direction Of a Valley-wide
committee. While the fact there has been no uniformi-
~ in such Identification plans as have been inaugu-
rated is not to be deplored. it is unfortunate that these
plans have not been carried out on a more extensive
scale, and that they have been confined to the indi-
vidual communities instead of the Valley as a whole.
Florida and California are today getting the bulk
OF the tourist travel by reason of the fact they have
seized upon the natural advantages for Identification.
Their work has been systematized and carried out
upon the basis Of q business investment. Capable
artists were employed, their plans carefully worked
ont; and those sections are now reaping a rich reward
from their investment in beauty.
In many OF the Valley communities committees
have been appointed to inaugurate and direct beauti-
fication campaigns. Would it not be possible to secure
greater efficiency and better results if these commit
tees would work in conjunction with a Valley-wide
committee? The individual community can accomplish
a great deal In the way Of Identification. and such
Identification will be a great asset to the communi-
ty. But the results which would be obtained through
q valley-wide movement would be far greater and
would materially enhance the value Of the beautifica-
ton work of the individual community.