Evening star., 1928-12-08
INDUSTRIES THRIVE
ON COLOR CHANGES
"Eye Appeal" Plays Impor-
tant Part in Sale
of Products.
BY ]. G. ROYLE.
ipecial Dispatch to The Star.

Special Dispatch to The Star.
NEW YORK, December Stability to
distinguish colors and their graduations
is as important to the business man and
salesman and manufacturer today as it
is to the railroad engineer.
1t may not be long before color tests
are the rule rather than the exception
in many of the manufacturing indus
tries. This is evidenced by the trend now
being taken by retail trade and by the
fact that artists and dye experts have
been called into consultation by many
of the basic industries.
The Importance of color has long
been recognized in the textile lines, and
1t is now regarded as a greater factor in
sales than ever before. The looms of
the country today are turning out
fabrics with more designs and more in
tense colorings than ever before. The
blending of these colorings is the i'm
portant factor and none but an expert
can achieve the desired effect.
Uniformity of COlOring.
The necessity for uniformity of color
ing has been deeply impressed on the
manufacturers by the return of thou
sands of yards of cloth which showed
variations of shade. This has been
especially true of the bias type fabrics
SO extensively used in dress manufac-
ture.
This emphasis on the uniformity of
color in dress is due to the trend to en-
Semble costumes in which dress, stock
ings, shoes, hats, bags, gloves and other
accessories must Synchronize or contrast
happily. Failure to produce such re-
suits has resulted in a tremendous de-
mand for white shoes, stockings and
gloves, which are being dyed the exact
shade desired. AS result the various
industries involved in the women's wear
held are cooperating to stabilize shades
The trend toward stabilization of
colorings in automobile decoration and
upholstery has been no less marked.
Eye appeal has been a big sales fac
tor, and its Importance Is growing,
The Stabilization of color extends even
into the agricultural products. Flour TO
meet customers demands must be of a
definite and constant shade of white.
Corn is judged to some extent on its
coloring. A strong effort is being made
by the big baking and confectionery
concerns to stabilize the color of bread.
They are endeavoring so to regulate
their ovens that every loaf shall have
the same shade of brown on top.
Crackers, cakes and cookies also are
"NNSAAS0 NAOSCAy AOA SOlOA NdA ldtlOllS.
Candy and JeweIry Lines.
Candies depend on their uniformity
and beauty of coloring for much Of
their sales appeal. The same applies to
soft drinks, to ice creams and a score
of other food products. Fruit is being
graded according to color. The trend
toward colored cooking and kitchen
utensils, the popularity of colored sheets,
pillow cases and towels and the mod
ernistic trend of furniture have all
emphasized color Importance.
jewelers. have always judged the fine
ness of gold and the metallic content O.
copper roughly by the colorings of those
metals, while the development of new
lacquers and paints, many of which are
designed to be applied by the purchaser
rather than by professional painter,
has brought new problems to the paint
and varnish manufacturers.
The grading of tobacco has always
been matter for the eye of color ex-
pert. The tremendous volume of leaf
used in the manufacture of cigarettes
has put a premium on the expert able
to blend the various purchases of raw
material along color lines as we'll as
along those of flavor.