New Britain herald., 1928-10-31
BY JULIA BI4ANsHARD

tOOo6 or the ears.
 BY JULIA BIANSHARD
 New York, Oct. 31.-The tech nique of pertaining is undergoing change.
 When costumes were fortnight, short, straight-lined and had . dashing nonchalance of sportswear practicality, ones perfume could be dashed, on. too. and the ensem- ble did not suffer.
 Now. however. with styles grow ing mere subtle. more dignified finished and intricate, the tech- pique of pertaining follows suit To have ones perfume obvious is not in keepng with the delicate femininity and charm of the pres ent modes.
 A Real Problem
 Lucien Lelong, Parisian coutur- fer and perfumer, said recently. T consider that the use of perfum- cry has grown to be one of the chief problems of present-day dress Women constantly ask me How much shall I use? How shall use it? l don't want to reek of perfumery. but I do want people to realize that I am using . rare essence. chosen with discrim- nation.
 He lays down as first rule in the art of pertaining:
 '4The most satisfactory use Of perfume is directly on the skin, after the morning bath. One should take a brisk friction rub especially on the arms and chest, using & toilet water of the same odor as ones extract and 8 horse hair init on the hand. It sends the blood coursing through the skin and also acts as . preventive against chills and cold.
 Used on Hair
 "Perfumery may be used lav- ishly on the hair. It should be applied in a fine spray. with es- pecial care to also perfume the skin at the back of the neck and behind the ears.
 "In Europe fastidious women always perfume their hands after washing them, for the hand of q lady is kissed in Europe. not shak- en, and the elegante realizes the delicate pleasure of . faintly fra grant skim"
 All the best rules for perfum. ing stress the delicacy with which one should apply it. It must bt an elusive, alluring scent. or hall the charm Is lost. That is why l, is astonishing to realize that num- bers of otherwise well-groome ed women still make the mistake oi just dumping perfume on theil handkerchiefs or frocks when the, finish dressing.
 Paris has introduced new fashion that is in reality a key te the modern technique of perfum- ing. Paris now uses high power. ed sprays and perfume burners te perfume apartments, the salons ol couturiers. even theaters. The scent is often reminiscent of pine: and other fresh woodsy odors. re. freshing and delightful. Perfume Rules
 This idea of circulating perfum. cry through the air suggests the circulating Of perfumery through ones entire wardrobe. instead oi concentrating on single spot The following rules for applying perfumery are based on this idea. l. Spray your Yf?- ?66ycire l. Spray with your favorite scent your wardrobe drawer, where your lingerie is kept. Sup plement this with pretty little silk sachets containing the same scent. 2. Pin scented sachets on youI coat and frock hangers. keer them in your shoes.
 ,. Never pour perfumery direct. ly on any garment, for fear 1t will stain, as we'll as give too pungent a scent. Spray your frocks and gowns.
 1. Each time you finish wear. in a hat. air it and either put g sachet in its lining. or give it g little whiff of perfumery from youl | atomizer.
 5. Furs and artificial flower, both should be perfumed. But ] vaguely. sparingly. For too deli. cate a smell of some scent alien ts both furs and flowers is not gcot | taste.
 6. The only permissible applica. ton of perfumery when finished 1 dressing is to spraY the hair and