davidaulloa/AmericanStories huggingface dataset:
Milford chronicle., 1928-07-06
COUNTRY PRESS READERS

Washington, d. Cit was on the
roof garden at the willard Hotel.
The discussion was as to the value
of the country as against the metro
politan newspaper. AT one slde OIL
the table sat one of the ablest ad-
vertising men in America, at the
other Congressman Tinkham, of
Massachusetts. The advertising
man was talking about the differ
ence between readers and circula-
ton. This may seem a curious
matter for debate for it is a general
assumption that of course if a pa
per circulates that it is read but
that is just what does not happen,
the advertising man claimed.
Congressman" he said, you
have read the morning newspa-
pers?"
"Yes," said Tinkham, 81 have read
Washington, and three New York
papers. 1 do it every day."
alright" said the questiOner,
now tell me the three leading stor-
les which attracted your attentlon?"
There was pause and finally
Tinkham agreed that apart from
the financial page he did not know
as he could name more than two.
THAT proves it," said the adver-
tising man. you are a circulation
addict but not reader. And your
attitude is the attitude of the aver
age city man towards his city news
papers. You skim you don't read.
Now the country newspapers are
read through and through, adver-
tisements and news, and that is
what makes it the real advertising
of the country"
Il guess" said Tinkham, after a
pause, you are right but 1 had not
thought of it that way"
Milford chronicle., 1928-07-06
DRYELOPING PATRIOTISM

Some people seem to feel that pa
triotic spirit is not what it was in
this country, and they ask what can
be done to make the people, partic-
ularly the younger folks, love their
country more. This is a good theme
here in Milford.
Reverence for the flag is supposed
to do much along that line. 1t is
held that when people rise when the
national anthem is played, when
they salute the stars and stripes,
etc., something is done to make them
love their country.
While these observances are all
useful, yet if people simply do them
because they are considered good
manners, it is not necessarily true
that patriotism has been developed.
People whose conduct is extremely
unpatriotic, may be very punctili-
GUS in such respects.
Probably the thing that does the
most to make people patriotic, is to
teach them the history of their coun-
try. They should learn about the
heroic achievements of The pioneers,
and all that the fathers suffered to
create this country. The tolls and
sacrifices of the fathers should be
related to them.
Patriotism is more than mere SEN
timent. Children should be taught
at an early age that they must be as
loyal to their country as to their
parents. They are taught that it is
mean and yellow to go back or their
parents, and they should at the same
time be shown that they owe the
blessings they possess TO their coun-
try and that they must be loyal to it,
ready to defend it if it is in danger,
and ready to toll for it day in and
day out through their lives. If they
can only realize that it is the gen.
erous hand of their country that
gives them all the blessings and hap
piness that come in this land of the
free, they will love their country as
they do their parents, and be pre-
pared to assume some responsibility
for its welfare.
Milford chronicle., 1928-07-06
RAMBLERS COLORING THE
LANDSCAPE

The great spreads of flaming color
lent by the rambler roses now de-
light the eye whichever way one
turns in Delaware and in nearby
sections. Flaring reds or quieter
pinks send their columns high into
the air or make the fences a long
line of billowy blooms. Perhaps we
have no other flower that so CRATE
fully repays the small care it exacts,
for it gives the early summer days
a beauty nothing else could impart.
The rhododendron hides it's briIlian-
cy under the shades of trees, dahlias
are too often grown behind a gar
den fence and the chrysanthemums
while exquisite in modelling and col
or, hold themselves aloof, and other
roses seem to fade away before the
advent of the great mass of the
rambler, which comes just as the
season changes from spring to sum-
mer.
In earlier days ramblers were
more rare, and occurred only occa-
sionally to give color and charm to
some walls about the home, but to-
day they even trail along fences,
and veil all that would detract from
the beauty, until the countryside
seems endless flares of rich color.
Even the livestock in the fields
respect these climbing beauties and
soon discover that beneath the
leaves and blooms are thorns that
leave sting; and thus the bushes
serve a double purpose.
In the endless procession of the
simpler and more profusely grown
of our floral summertime visitors, no
one will contradict the claim that
the rambler outstrips them all-in
color to the suburban land
scape and charm to the home
Every Evening.
Milford chronicle., 1928-07-06
NO CAUSE FOR WORRY

There is always more or less wor-
ry connected with money. Those of
us who do not have it worry about
getting it, and those of us who have
it are often put to a great deal of
worry in hanging on to it. In ad-
dition to this no little worry is
brought on by the desire to make a
jitney grow where only a penny
grew before. 1t seems as though
poets and philosophers have con-
spired to bring money into disre-
pute, so anxious are they to tell us
that the mere possession of it is a
great burden.
In more recent times there has
come to us the warning that money
carries germs. Germ experts even
went so far as to demonstrate that
bank clerks occupation was par
ticularly hazardous because he han
dies so much money. But now this
dread has been dispelled. After ex-
haustive investigation on the sub
ject of money as germ carriers two
Illinois University experts assure us
that this danger has been greatly
exaggerated. 1t seems that the
metals from which coins are made
act as destroyers of bacteria.
Milford chronicle., 1928-07-06
NoS
AN INCONSISTENCY

1t is one of the inconsistencies of
daily life, that many people who
are very careful about their own
personal appearance, are yet satis-
fed to live in very shabby looking
places. They no doubt feel that
they must be well dressed to make
a favorable impression in business
or society.
Yet a family's standing is affect
ed by the kind of home they live in.
People who come from a disorderly
neighborhood, find the result is
much like going to work with
shabby clothes. People would do
better to save some Of the money
spent in luxuries, and some Of the
time spent on amusements, and de-
vote it to cleaning up the home
place. 5A-I salAaK
Milford chronicle., 1928-07-06
TARIFF RAISES CIVILIZATION
STANDARDS

Representative Hawley, chairman
of the House Committee on Ways
and Means, in a recent statement
concerning the protective tariff,
said: High wages in this country
have been accompanied by a higher
standard of living of a better kind.
This involves ownership of homes,
automobiles, radios, better food and
clothes, and other living habits,
which it is difficult if not impossible
to give up.
Progress can be made in civiliza-
tion only when the standards of liv-
ing of the community are being con-
Itinuously raised.
1.-THE protective tariff has greatly
increased our efficiency in all pro-
duction, both in quality and quanti-
ty, and so decreased the per unit
costs. Some may think that prOtec-
ton has increased the costs of living
over such costs under free trade.
This is not the case. The index fig
ures shows that the costs of living,
including food, clothing, housing,
fuel, light, furniture and furnishings,
and miscellaneous items, making up
the ordinary living costs, have, alto
gether, slightly declined.
"Under the present tariff both ex-
ports and imports have been much
larger each year.
$50 the preservation Of our econo-
mic independence has greatly ex-
panded our foreign trade as well as
materially benefited every occupa-
tional class in our country. The tar
iff has fostered our foreign trade be-
cause it enabled our people to pro-
duce increased quantities Of commo-
dities to be sold abroad land to buy
increased quantities of foreign pro-
ducts. The volume of business in
creased from S4S,OOO,OOO,OOO in 1921
to $63,OOO,OOO,OOO in 1925, and it add
ed largely to the public wealth of
our country"
Milford chronicle., 1928-07-06
A NRM AGE Ian POLITICS

Il
The Republican nominee for Pres
ident represents the new and mod
ern age in politics. 1t Is response
to the feeling that political admins
tration must be moderniZed aid
made more like the conduct of bust
ness.
The old theory of politics was that
people were given public jobs as a
return for the political work they
had done. That loaded up the pub
lie services with lot of people who
were not efficient. They looked for
success to their services in pleasing
some politician or political organi-
zation, rather than to their success
in pleasing the public. The result
has been a lamentable failure of
public services to show the improve
ment that has been manifested in
private business.
A great deal has of course been
done by the Coolidge administration
to put the government work on a
better business basis. Herbert Hoo
yer has been one of the principal
factors in making this improvement,
and when elected president he will
carry it very much further, and in
crease the value and reduce the cost
of the government work.
AS the man who fed millions of
the hungry in the war torn lands of
Europe, and the flood swept Miss
issippi valley, he has probably the
greatest record of humanitarian SER
vice for the benefit of the poor, the
starving, and the suffering. Of any
man living in the world. People
with a heart should vote for him.
By nominating Senator Curtis for
Vice President, the Republican party
shows it's hearty sympathy with the
great agricultural regions of the
middle west that have had special
difficulties. The new ticket is abso-
lutely pledged to do everything war;
ranted by the constitution and eco
nomic law, to remove those difficult
ties. The new ticket is wonderful
combination of business and scien-
tific ability and popular appeal, and
it ought to win an overwhelming vic
tory.
Milford chronicle., 1928-07-06
N0o9
KEEPING UP THE ROADS

To maintain a system of good
roads anywhere, it is not necessary
merely to obtain money from some
source to build such roads. That is
only the beginning of the story, for
the ordinary type of road anyway.
In many localities where excellent
roads were built, the money was
partly wasted, because there was no
adequate system for keeping those
roads maintained. The little hollow
that seems only a slight interference
with traffic today, should be more
seriously considered. If well re-
paired and filled, the road will keep
on doing it's work. But if that hol-
low is constantly enlarged by the
swiftly moving traffic, in little
while it becomes a deep hole, and
when the road becomes filled with
these pits, it is often worse than be-
fore it was hardened.
Milford chronicle., 1928-07-06
HOMETOWN PROSPERITY

A good many people fail to real
ize how much they are affected by
the rise and fall of prosperity in
their home town.
People who work in factories the
product of which is sent many miles
away, sometimes think that it makes
no particular difference to them
whether local trade is good or not.
But it does. If that local trade is
good, the tendency is to raise the
general level of wages in the city,
and also more jobs are created for
people to fill, and there is more
chance for enterprise of all kinds.
We all benefit here in Milford when
our people decide to keep home
trade booming.
Milford chronicle., 1928-07-06
CONSTRUCTIVE NEWS

Mr.. Duncan-Clark, Of the editorial
staff Of the Chicago Post, recently
remarked in an address to a Baptist
convention, that public opinion
seems to have cynical contempt for
the spiritual values of life, and that
people are supposed to be more in
terested in nPws Of a destructive
character, rather than in construc-
tive events that are less dramatic.
He thought that newspapers writers
should show the interest value of
constructive news.
In towns like Milford the peopIe
do not demand that their newspapers
be full Of crime and scandal. They
are interested in the constructive
news Of which this editor speaks,
and want to know what is being
done to make better communities.
They want OF know about the things
that build up the community, quite
as much as about the things that de-
stroy it.
Milford chronicle., 1928-07-06
SoS
GETTING NEW BUSINESS

The progressive business firm
finds that it needs to be constantly
making new friends and creating a
new circle of customers. If it
just depends on satisfying those who
have previously bought it's goods, it
is likely to see its trade diminished.
Population changes more rapidly
now than formerly, and if a firm
has a certain list of customers this
year, it can expect, as the result of
all the changes that naturally occur,
that a considerable proportion of
those customers will not be on the
list in year or two.
Also people are changeable in
their habits, and unless very ener-
getic effort is made to hold old Gus
toners by advertising, a lot Of them
will go elsewhere, attracted by the
various inducements that are offer
ed them.
People are not much inclined, as
they were often formerly, just to
trade at one place or a few places
right along year after year. They
are quick to get the idea, if some
firm seems to be hustling little
harder than it's competitors to
please the people, and no feeling of
habit or sentiment of loyalty is apt
to hold them, if they think they can
do better by going elsewhere for
something they want.
By an active campaign of adver-
tising, firm can keep making new
business friends, to make up for
those who drift elsewhere. 1t does
not take elaborate persuasion to
win such new customers in these
times.
People are ready to go to any
place of business where the spirit
of enterprise and hustle seems to
prevail. A concern that makes it a
regular practice to advertise, even
if it does not take any great amount
of space, will have a constant
stream of inquirers entering its
doors, who will more than make up
for old customers who go else
where.
Milford chronicle., 1928-07-06
REASONABLE CAMPAIGNING

The American people are now in
for their quadrennial political
splurge. There will be as usual a
great deal of hot and unreasonable
| talk.
The old fashioned political orator
who whooped it up for his candidate
with his hurrah boys speeches, is
not so effective as formerly. He used
to declare that his political oppo-
nents were all knaves, while his
own party had cherished the most
lofty ideals of virtue, and had always
given clean and efficient administra-
ton. Great masses of people were
swayed by his vehement declama-
ton.
But today the people know that
there is a great deal of bunk in poll
tics. They do not reach as much po-
litical discussion as they ought 10.
But they have a general Idea how
conditions in the country are going.
1t is not possible to move them by
slambanging speeches or by telling
funny stories.
There always has been a lot of
appeal to prejudice, and always will
be. Many people have the most vio-
lent likes and dislikes. But it is un-
certain business appealing to these
sentiments. If you please one per-
son in your audience with such ap-
peal to prejudice, you disgust the
person next to him, so you do not
get far.
A great many people consider only
their own class and personal inter-
ests. The plausible candidate gets
their votes by his glib promises that
he and his party are going to solve
all those problems by special favors
to that one class. But the people
have heard those promises so many
times before, that they are little
cynical about them here in Della
ware.
The best way to win the voters is
to make a clear statement of facts,
and be so fair minded that people
believe you look at politics in a ra-
tional way, and that your judgment
is worth following.
Milford chronicle., 1928-07-06
WHO OWNS THE AIR!

If a man flies an airplane at a
low altitude over a mans property,
so as to disturb the owner OF that
land, has the owner any redress
Are there any limits to the right of
the airman to fly over private
property? Does the landowner own
clear to the sky, or does the state
own the air? Probably the public
will claim that the nation or the
state owns the air, and can allow
such use as it sees fit, but public
sentiment may compel some regard
to the right of landowners. Some
states may have legislated on this
question already, but the rights of
the public and individuals seem to
call for closer definition.
Milford chronicle., 1928-07-06
LIFE In THE COUNTRY

Considerable discussion is heard
these days as to the means that may
be adopted to keep folks on the
farm. The situation has become
serious, for many experienced farm
ers are moving into the cities, eth
er for the purpose of earning what
they consider easier money, or to
use their savings in giving their
children and themselves the advan-
tage of city life. Whatever the
cause, the situation remains, and it
constitutes a problem that may well
engage the attention of national
and state authorities. The fear is
expressed that the production of
food may become reduced to such
an extent that the scarcity will not
only greatly increase prices, but
threaten the welfare of the people.
While the reasoning is purely
academic and subject to the views
of each individual it is probably
true that the persons who make
occasional trips from the rural dis
tricts to the larger towns enjoy
these visits and the things they see
much more than those who see them
every day. It is a case where ia
miliarity sometimes breeds con-
tempt. In the matter of better
school facilities in the towns there
is in most cases no place for ar
gument, although some progress
has been made in number of
states to bring about a centraliza-
ton of teaching that gives country
pupils some of the advantages of
the city in a course of study.
There is nothing to justify undue
pressure to keep men and women
and boys and girls on the farms.
Rural life should be so attractive
in itself that enough persons will
make choice of the country life to
insure the crops of grain and guam
titles of other foodstuffs needed to
maintain all the people at rea-
sonable cost.
Milford chronicle., 1928-07-06
MILFORD, FRIDAY, JULY 6. 1872
THERE is TIME ENOUGH

The excuse is commonly given
when you ask people to do some
thing for the good of their com
munity and neighborhood, tha
they would like to, but they have
no time.
People who keep unattractiv(
looking homes, who allow disorder
to accumulate and who never dc
anything to beautify these places
will give this excuse. They are
so busy with their many cares, that
they have no time to operate the
rake and the lawn mower and the
hoe. But if anyone invites them to
go to ride or to the movies, they
can find time all right.
Or it is the same in regard to
getting public work done. If they
are asked to serve on a committee
of some organization, or to canvass
the neighborhood to secure funds
for some good cause, they have no
time for such work. Their days are
too busy. But if someone asks
them to go to dance, they can
squeeze out time all right.
The changes of recent years have
brought people more leisure time.
Many of them can't see where that
leisure is. Still, we all know that
workshops and places of business
commonly have shorter working
hours. The housewife may say her
time is all taken up. But usually
she has, OF should have, labor saw
ing appliances that may make her
work easier.
All these changes give people
more free time. That time should
not all be put into show going and
joy riding and game playing. We
shall get more out of life if we
put some of it into the care of our
home places, so that they shall give
us happiness and pride by their
neatness and beauty, and some of
it into those public efforts in which
all should cooperate in order to
make more prosperous and at
tractive community here in Mil
ford. We all have the time, and it
is simply the question whether we
are willing to cooperate.
Milford chronicle., 1928-07-06
HOlIE TOWN THOUGHTN

Towns and places Of business will
not grow without pushing, any
more than a locomotive will run
without steam.
It takes more than opening up a
store to win success. People need to
be invited to visit the store through
advertising.
The people who attended the clos
ing exercises of the schools of Mil
ford say that these schools are do
ing excellent work, and parents who
want good education for their chill
dren can well locate here.
Milford chronicle., 1928-07-06
Eoe
KEEP MILFORD LOOKING CLEAN

A man was seen picking waste
scraps of paper out of his front lawn
a few days ago, and he was asked
how often he had to do it. He re-
piled that he needed to pick them up
several times a day to keep the place
looking right.
1t is a coarse and boorish act to
throw away waste paper on streets
and lawns. But if people will care
fully pick the waste out of their own
lawns and yards, careless folks are
less likely to throw away stuff there.
And every progressive town needs
some arrangement for constantly
cleaning such stuff out of the streets.
No town can look handsome if it al
lows its streets and lawns to become
a dumping ground for refuse.
Milford chronicle., 1928-07-06
HOMETOWN THOUGHTS

1t may be very patriotic to dis
charge fireworks on July Fourth,
but a more practical patriotism is to
take hold and do something to
make your home town better.
Adding beauty to your home
place, does your part to make your
home town more worthy of its place
in our grand America.
The person who supports the
business Of his home town is usual
ly a good loyal American, and peo-
pie who are good loyal Americans
are very apt to want to back up
their home town business.
Milford chronicle., 1928-07-06

This relieves us of the worry con-
nected with the handling of money.
The next thing for some expert to
do is to tell us how we may be re-
lieved of our worries in trying to
get hold of it.
Milford chronicle., 1928-07-06
Found WOn'ting

When asked if she would love,
honor and obey a Toronto bride ex-
claimed "I won't" Weighed in the
balance and found vomiting, so to
speak.-Farm and Fireside.
Milford chronicle., 1928-07-06
BORROWING AND LENDING

One of the essential elements in
the instruction given to young peo-
pie, is thrift. 1t figures in many
school programs, and is much dwelt
upon in families. Banks and business
houses carry on a constant propa-
ganda to this effect, which is having
it's effect.
At the same time that this instruc-
ton is given, something should be
added on the habit of borrowing
money, which as carried on by many
people is a harmful vice. 1t takes
away their self respect, and destroys
their chances for advancement.
In business, loans based on ade-
Quate finances are legitimate, and
the capital of most business con-
Germs is partly made up of borrowed
money, which is an essential ele-
ment of the financial structure of the
country. The Objectionable thing is
the habit of borrowing small sums
for personal uses which people
should save by thrift.
There are thousands and thous-
ands of people who have got in bad
in their home neighborhoods, De-
cause they have acquired the habit
of borrowing small sums from their
friends to tide them over some little
difficulty. Some of these folks do
not seem to feel the obligation of
such debts, and it does no good to
dun them. They will never pay.
When people acquire that habit,
the word is quietly passed around to
look out never to lend them any
thing.
There are cases Of misfortune,
where people simply have to borrow
of their friends, and where their
friends are glad to lend to them, re-
garding it as probably a gift. This is
different from the many people who
borrow as the result of too free
spending, and because they are try
ing to conform to a scale of expense
that is above their means. Young
people should be warned against
this practice, which is one of the
worst habits they can acquire.