Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-10-05
FRIClDAIRE'S
VALLEY TRADE
ON Up GRADE
installations in Jitney
Jungle Systems Rep
r~esentative of Bust
ness
fSnecial 20 The Herald)

MERCEDES, Oct. 5.-From a be-
ginning a. n lone representative in
the Valley, without a display space.
and with no headquarters, to a still
rapidly growing concern having a
force of p men employed in addi-
tion to the district manager, and
having display offices in most cities
of the Valley-this is the record Of
the FriEidaire in the Valley.
And II is largely a record Of the
personal achievement and work Of
+. r. Reynolds, the proprietor.
The latest move of the company
was moving into the new Doster
building, constructed especially for
its use, on Second street at Merce-
des, where the headquarters of this
concern is located.
The new building was erected BY
4. w. Doster in April. and includes
n display room 20 by Sc feet, and a
shop % by so feet.
The ~Frigidaire company in the
Valley includes sales and service in
four counties. Cameron, Hidalgo,
Starr and Willacy.
There are display locations at Nc
Allen, Edinburg, Weslaco, Mercedes,
Harlingen, San Benito and Browns
vile. At the other cities in the Val
ley there are agents, and the COM
pany cares for service on all OF the
F~rigidaires in the Valley out Of the
central offices here.
Mr.. Reynolds came 70 the Valley
three years ago as representative Of
the company for this section. At the
time he was field manager for the
southwest Texas territory, and ne
gave up the position 10 take the
agency for the Valley.
When he came to this section he
had no headquarters office, no dis
play space except some corner in a
store some place. and he worked un-
der great disadvantages.
From this beginning he has built
up his company to a point where he
led the entire United States in sales
for one month. july. 1927, with a
record Of over $4,000.
To date the company has sold an
proximately $500 FriEidaires. includ-
ing household and commercial m
s~tallations, in the Lower Rio Grande
Valley.
Harold Rowland Is office manager
Of the company in Wcslaco. Jack
Joyner is bookkeeper, and V. F. Dick
Is sales manager.
There are Fl men employed BY Mr..
Reynolds. including two service men.
two installation men. and the service
manager. the remainder being sales
men or holders Of sub-agencies.
Service is maintained throughout
the Valley. the two service men leav-
ing Mercedes every morning. one 20
ing east, and n west. They travel
on motorcycles. and can be secured
for any Valley point on short no
tice.
The company handles fourteen diff
ferent sizes OF household electrical
refrlgerators, and can furnish COM
mercial installation for any kind Of
a box in which il IL desired.
An example Of its high class work.
In commercial installation is men
toned by Mr.. Reynolds as the Jitney
Jungle stores in the Valley.
The Fricidaire electrical refrirera-
ton systems have been installed IN
the Jitney Jungle stores in Meal
len, Harlingen and San Benito. cool
ing the grocery boxes, freezing coun-
ters for meats. and other cases IN
THESE stores where electrical rpfrfw-
Grafton is installed.
Mr.. Reynolds also called especial
attention TO the service department
ofthe company in Mercedes. He said
IL Is p Of the five in Texas. the
other four being az Dallas. Fort
Worth. Houston and San Antonio.
In this service department there Is
special machinery for the intricate
electrical work which muss Be done
az times in repairing parts. This
work must be cooked" for several
hours at a temperature Of 200 de-
grees after il is finished, Mr.. Rev
nolds said, and the most skilled az
workmen and the best Of machinery
are needed 70 handle this work.
I'VE a do anything that the fac
tory can do in the way of repair
work, and we have a complete stock
Of parts, being able to supply anv
part to any electrical refrigerator
which we sell.
W are, in other words. equipned
and ready 70 carry on our work IN
such fashion that the slogan. when
you install n Frigidaire your refrir-
GRAFTON worries are over Is true II
every sense of the word. We make
il a part Of our business to see tina,
IL is true"