Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-07-15
INTEREST IN
NEW DE SOTO
RUNNING HIGH
High Calibre Dealers
Seek Franchise For
New Car Being Put
Out by Chrysler

A striking indication Of the great
faith placed in Walter p. Chrysler by
automobile dealers and the public
generally is the fact that without
definite knowledge of it's price. type
or specifications, thousands Of the
most representative motor car mer-
chants in the industry are seeking
the franchise for his latest product
the new DeSoto six, according TO C..
". Matheson, DeSoto vice president
in charge of sales.
For the last three months a sales
organization headed by Mr.. Matheson
has been busy investigating dealer
applicants, assigning territory and
otherwise perfecting the selling ma
chine which will market the new car.
Early in the development Of the De-
Soto Motor corporation division Of
Chrysler corporation), a force Of dis
trict managers and field representa-
tives was placed in key cities. So
well has their work been accomplish
ed hat the DeSoto six is already as
sured of comprehensive distribution
by a group Of dealers Of exception
ally high character, Mr.. Matheson
states.
Mr.. Matheson who, as vice presi-
dent in charge of sales of Dodge
Brothers and later as vice president
in charge OF sales of the Oakland
(Pontiac) division Of General Motors,
built up some Of the most success
full sales organizations in the indus
try, describes the dealer attitude
toward the DeSoto six as the most
impressive demonstration of conf
dence he has ever seen.
The great demand for the DeSoto
six franchise results from quick rec
ignition by thoughtful dealers that
any move undertaken by Walter p.
Chrysler is bound to be successful"
he said. The outstanding genius
and success of Chrysler; the unpar-
alleled opportunities he has offered
to merchants Of the industry are 50
we'll known that il is quite natural
for the mere announcement that he
will sponsor a new a to bring in
slant and widespread response from
progressive dealeEs everywhere.
IL is the welr established, finan-
cially sound, progressive dealer who
is interested in the DeSoto six fran
chise. This may sound boastful but
IL should be remembered that il is
exactly this high type of dealer who
is best able to evaluate the situation
and fOresee the advantages which
will accrue 70 him through the pos
session Of DeSoto six selling rights.
This type of dealer knows the pub
lies automobile wants; he knows
what Chrysler has accomplished in
the past. Hence il is easy for him 70
anticipate what the DeSoto six will
do in the future. BY reason Of his
standing and ability this type OF
dealer will profit 70 the greatest ex-
tent through the DeSoto six fran
chise.
The experienced dealer recognizes
a real need for a high quality, low
priced. roomy six. Proof of this need
is seen in the intense interest mani
Tested everywhere by people seeking
information about the DeSoto six.
The dealer knows that the public
regards Walter p. Chrysler as the
logical man 70 supply this need.
"That II Nhy the strongest dealers
everywhere are seeking the DeSoto
six franchise, for among dealers as
among motor car owners the prevail
ing opinion is that there is virtually
a limitless market for a Chrysler car
If this kind. II is. in fact. the kind
Of a car the whole world expects
Walter r. Chrysler 20 build"