Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-07-24
TEXAS DAILY PRESS LEAGUE
Foreign Advertising Representatives
Backing Valley Industries

"Carry the campaign on down the line" Is the sug-
gestion of officials of the Rio Grande Potato Growers
Association, who assert that the Valley public should
be educated to demand Valley canned goods and other
Valley products as well as Valley potatoes. The Of
ficials Of the association are, OF course, primarily in
terested in developing the local market for potatoes,
and they are %furthering their own cause by promoting
the consumption Of all other Valley products.
Many housewives and others do not fully realize
the necessity Of cooperation with the local growers.
The fact should be borne in mind that every dollar sent
out Of the Valley for products that can be produced
here is a direct loss to Valley growers. The Valley
has not yet reached the stage where the various in
dustries are independent Of each other other, and I'M
der present conditions every industry in the Valley is
dependent upon agriculture.
The loss accruing to the Valley when an individual
consumer buys outside products is not great, but when
a large number Of consumers do SO the loss is heavy.
Il tends to create an economic condition that seriously
impairs the prosperity Of the Valleys basic industry.
The remedy lies in every consumer extending full CO.
operation in creating a local market for local products.
The suggestion Of the Potato Growers Association
officials that the campaign be carried on down the line
to include every Valley product should appeal to those
who desire to maintain prosperous conditions. The
Valley has several canneries turning out products
that will compare with the best in the Unites. A num-
Der Of farmers have installed irrigation systems under
which they can produce fresh vegetables twelve months
of the year. These are industries that merit the sup
port Of Valley consumers, industries that are laying
the foundation for future wealth production in which
the entire Valley will participate.
The Herald would suggest that in connection with
the campaign now underway TO establish a local mar
ket for Valley potatoes, the women's clubs, civic or
CARNATIONS and farmers community clubs Join in the
movement to promote markets for Valley products Of
every description. Any commodity raised on Valley
soil or produced in Valley manufacturing establish
ments should be given preference by Valley consumers.
It is the spirit Of cooperation that builds any COM
munity, and the Rio Grande Valley is now at the stage
where cooperation will prove Of great value in estab-
fishing the basis for future development and future
prosperity.
This is q subject that should receive the careful
consideration Of every individual who is interested in
the future Of the lower border country. We cannot
expect to develop a great agricultural and industrial
empire on the Lower Rio Grande unless we are loyal
70 Valley industries. California or Florida are not in
terested in this section. The money sent TO those
states for products will never return to aid in devel-
opment Of the Valleys resources or to add to the Val.
ley's wealth. The Valley has almost unlimited natural
resources and the ambition to develop them. but that
ambition cannot be materialized without the close CO.
operation OF every individual interested in the Valley.