New Britain herald., 1928-10-02
MW MORAN STORE UNIQUE IN DESIGN
Rrpe5sa M Att,cdIasa
 Fdltu6 M Establishment

With ths eGseial opening tonor- row ef ths nsW store and salesroom ot Henry Norans and Sons at III Main street. two doors north of the old site. New Britain will add an- other business piacs of modern and elaborate design to the progressive establishments of the community.
 The store. was practically com pleted today and will be thrown open for inspection to the public tomor- row.
 Two large windows at the front which contain approximately 50 square feet of floor space display . line Of pianos. radios and other muacal instruments. Each window has sn ornamental musical design painted on gold leaf on the front. the dedsn also bearing the firm name. The window floors are of polished and waxed oak. the win dows enclosed in heavy plate glass oevr . base of blue Belgian marble ranging from eight and half to II inches in depth. The lobby is of four inch squares of alternate black and white tile.
 Thsre are 3.e00 square feet Of hardwood floors in the interior. cov- srsl with hundreds of square yards of battleship linoleum. From the front door one gets view of the entire length of the establishment.
 Starting about two-thirds of the way back, . mezzanine floor built in the Spanish type of architecture runs up from the center of the main floor. 4 five foot staircase. finished in stained walnut with carved wood en trim mings and curved post on a hand turned wrought iron railing leads to the upper floor. The iron railing. finished in black and bronze with walnut stained hand carved wooden trimmings runs up both sides Of the stairs and circles around to- ward tho front on each side In the center of the railing. flankng the stairs on each side is a wrought iron plate or shield containing a gold "M."
 Beneath the mezzanine floor on each side of the staircase and ex- tending toward the rear are found seven individual sales and demon- stration rooms where the customer has the opportunity of private dem onstrations of musical instruments with no outside or conflicting sounds.
 The construction work was done by the William H. Allen Go. John Pinchcs. who worked on the same building 70 years ago, did the mill and carved woodwork.
 The firm of Henry Morans and Sons was started s5 years ago by Mr. Morans. He came to this city as . young man and started the present business . few years after locating here.
 Our business policy is to give personal service and attention to each purchaser. We carry nothing but standard grades of merchandise in tho best quality and at reason- able prices" he says. He describes his new location as "a new store with old traditions
 Mir. Morans is associated in bus iness with his two sons, Leslie D.. und Herbert E. Morans.
 The store carries a complete line of Victrolas, including the new or thophonic and automatic instru- ments and the new combinations by the Victor Talking Machine Co.,. and the Radio Corporation of America. The firm also carries pianos in the straight upright. player. grand and reproducing types. In radios, Henry Morans and Sons literally have q complete line from A to z" or more specifically from Atwater Kent. through the list of Freed Eisemann. Grebe. Majestic. Radiola. Holster to Zenith.