Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-12-09
TO INTRODUCE
VITAPHONE AT
ARCADIASOON
10 Open This Friday;
.Harlingen Theater
Installation Being
Rushed
BY JACk PICkENS

hARLlNGEN, Dec. S.-One Of the
most significant events in the his
tory Of motion pictures will occur
next Friday, December IL. when the
Arcadia thcatcr, Harrington, intro
dEccs 10 the Valley the marvel and
wonder Of our scientific age, Vita
phone talking pictures.
FIRST shown IN August. 1926. al the
Warner thcatcr in New YORK City.
N%itaph0nc created a iurore IN the
theatrical and scientific world. For
years science had been trying % syn
chronic the speech and actions Of
characters upopn a screen and II was
not until the scientists OF the Ben
Telephone company and the Western
Electric company discovered tho sc-
crct about three years ago that TIC
invention was accomplished. A. Us
debut in New York City, Nitaphone
was exhibited TO ono Of the most
distinguished audiences ever 90 be
grouped inside a thcatcr. People
we're astonishcd and scientific minds
were amazed when Will Hays. the
head Of the motion picture industry.
appeared on the screen and actually
spoke. At the end Of his brief
speech trere were salvos Of cheers.
Nitaphonc was a reality. New York
had seen and believed.
Now in ITS second year of exist
etcc. N%itaphonc has been accepted by
all the leading cities OF the country.
Philadelphia. Chicago, Boston, Los
Angeles, San Francisco. Detroit. Al
ianta Portland, Cleveland and Bufi1-
10 have signified their approval of
this marvellous device IN a manner
that Is unquestionablc. Thousands
upon thousands have been flocking
through the doors II thcaters in
these cities 70 glimpse the wonder
Of the world. And the interest is
u~nflagginC.
Like the silent motion picture i'll
self, Nitaphonc has been sought
eagerly.
Spreading over the country with
the rapidity Of wildfirc. Nitaphonc
has within I'VE years. been installed
IN $50 theatrrs throughout the Unit
cd States. Conservative estimates
have placed future installations at
2 mark that Is almost unbelievable.
To some, however. this j. no wonder,
for Nitaphonc has proved to be a
universal delight. No section Of the
United States prcponderatcs in the
number of thcatcrs using the Vita
phone. North. south, east and west
arc equally DESTROYS Of listening 10
y seeing %craractcr talk upon "a
screen, that was hitherto as silent A.
tho provcrbial Sphinx.
The Arcadia thcatcr feels a par
donablo pride in announcing tho de-
but Of N%itaphoue in Harrington. After
months OF preliminary work required
10 fit the thcatcr for the installation
INC day Is now near when the man
agemcnt can present the invention
20 the public. Nothing the Arcadia
thcatcr-has ever done, they feel, can
match this feat ~ obtaining tho VII
taphone, Secured AZ a great expense.
the N%itapn0nc. they believe, is here
to transform the mode Of entertain
mcnt, but more particularly, to make
more enjoyable the hours that are
spent IN the motion picture thcater.
Like the sophisticated audience
that attended the innovation ot Vita
phone at the Warner theatcr IN New
York City two years ago. the first
night audience at the Arcadia thcatcr
viii ave the same thrill that comes
10 a person witnessing an epoch
making event. The great starr OF
the opera world. the legitimate the
alter and the screen are coming TO
Harrington to speak. for the first
time, from the shadowy silcnccs Of
the screen. Great artists like Marti-
nelli and Tailcy or the Netropnli-
tan Opera. people who Eet thousands
of dollars Tor ono %rciial. will be
ssen and heard IN rcuditiuns Of the
classical operas that lived through
centuries of time. World famous
concert stars. II which Mischs e.
man, noted virtuc-o. and Efrem Zim-
halist are examples, viii play the in-
struments that havcscarned them the
fame Of the entire civilized world.
The Valley will Ne thrilled 10 hear
the grooming voice of Jolson and "a
see his image rs he sings a song 10
that famous Nanny" of musical
lore. The unsurpassed delight of
listening TO Lionel Barrymore. Do.
lorcs Costello. May McAvoy. Lois
Wilson. Irene Rich Alec r.. Fran,iz
and numerous other stars " the mo-
tion pictures deliver spoken lines III
a dramatic play will ~ tho privilege
Of audiences at the Arcadia thcatcr.
The wonders that are held within
Nitpahone were, with the aid Of tho
Bell Telephone company. developed
by Warner Bros. When others had
refused OF consider talking pictures.
Warner Bros, pioneers AZ heart.
gave an audience IL N~itaphonc and
instantly realized its great possible
ries. In the face Of skepticism and
opposition they dared when their
competitors hcSitated. Today when
the entire motion picture industry is
talking about sound pictures. War
ner Bros. arc advancing far ahead OF
the field with a confidence that Il
nforn Of practical experience and the
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