Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-10-05
,MISTLETOE IS
VALLEY Wide
ORGANIZATION
Jitney Jungle, Among
Others, Supplied
With Fresh Dairy
Products Daily

Out from the yard Of the central
plant at Weslaco each day move sew
en- trucks, carrying to all parts Of
the Lower Rio Grande Valley hun
dreds. and at times thousands, Of
pounds Of butter, and hundreds Of
gallons of ice cream, and back each
DAY these sane trucks come. bringing
hundreds Of gallons Of cream-shis
Is a picture as the outsider sees il,
OF the Mistletoe Creameries.
But 70 the insider. and the partic-
ular insider in this case Is j. j.
Nicholson. there are hundreds Of
problems, and matters to be attend
ed to besides the moving of these
trucks. and their return.
For he must see that the cream
Is turned into butter, that the ma
chinery is working right, that the
product is up to the high standard
OF the company, that the customers
are satisfied. that everything runs
smoothly, and the company fills its
function in the Valley.
And it is due mainly to his years
OF experience as a dairyman, as the
operator of creameries, that the
Mistletoe Creamery enjoys the repu-
tStion and the patronage which it
does in the Valley.
The Mistletoe Creamery was start
ed in the Valley in 1922, as the
Falfurria Creamery. II was estab-
lished by Ed Lassiter, the famous
nFalfurrias cattleman, and Mr.. Mich
Solson came here rs the manager.
He came from Houston, where for
sixteen years he had been connect
ed with creameries and diaries. Be-
lore that he lived in ireland, the
land Of his birth, where he also saw
the practical side Of dairy life.
The creamery in the Valley was
operated for three years under the
ownership Of Mr.. Lassiter, and then
it was sold to the Mistletoe Cream
cries.
Headquarters OF this concern are
In Fort Worth. but the Valley plant
Is handled under the San Antonio
headquarters.
The Mistletoe creameries in the
Valley turn out three products
Mistletoe butter, Roseland butter,
and Mistletoe ice cream.
The plant at Weslaco is ideally
equipped with the most modern
equipment Of all these lines Of pro-
ducts. II has a capacity Of from
1000 to 1,400 pounds OF butter daily
lt has a capacity Of 500 gallons Of
ice cream daily.
The plant is a huge brick and
stone building, erected over n group
OF complicated and efficient ma
chimes; everything is done ~ ma
chinery.
Into this machinery every day IS
poured the butter fat which ia pick
ed up by the drivers in all parts Of
the Valley. from the highest class
dairies in the section. The machin-
cry churns it. and molds il, or
freezes it, as the case may be, and
presto-there is the finished pro-
duct. ready to be sent out to the
Valley trade.
II is the high class product Of
! this creamery which is handled in
all of the Jitney Jungle stores OF
: the Valley, these grocery stores at
San Benito. Harlingen and McAllen,
securing fresh supplies every day
from the drivers Of the Mistletoe
Creameries.
Mr.. Nicholson said that the cream
cry has been running to capacity
most Of the time. and is running at
capacity now. Recently an addi-
tlonal unit, increasing the capacity
for butter to 400 pounds daily, was
installed. and still the entire output
Of the concern is handled by people
of the Valley.
valley people have become accus-
toned 70 the high class of our pro-
duct. and have also come to know US
through years Of courteous treat
ment. We have built up a patronage
which will increase as the Valley
grows"
The plant sells only to retailers.