The Ely miner., 1928-10-05

The Walker department store in
Los Angeles believes in advertising.
On Monday they published in the Los
Angeles Examiner one advertisement
of fifteen pages. They used one sec
ton of IL pages and their ad ran over
three pages into another section. The
ad called attention to the fact that
the store was celebrating its 33rd
birthday and that it had things for
sale. The sureSt way to attract at
tention is to holler when you have
something to yell about says Art Bris-
bane Some of the merchants in this
vicinity are not keen on this stuff.
They probably feel that they are do
ing well enough as it is and that TO
advertise would be making them more
work to wait on customers.
The Walker people evidently with
their fifteen pages of advertising made
it pay in Los Angeles. The cat house
people get out 1000 pages of fine illus
trated ads in their catalogues and
send tons of them into every town in
the United States. This entails an
enormous expense but the mail sacks
filled with money orders and checks
arriving at their places of business
daily, attest to the value. And, the
buyer orders a pig in poke as he
cannot see what he is getting but or
derS from picture and price. The
local merchant must show his goods
and if not satisfactory he makes the
purchase price right and takes the
goods back The patron is not con-
tent with credit slip for which ne
must order something else in order
TO get his money returned.
The Ely Miner goes into over $50
homes in the city and is read by the
whole family. A direct appeal TO
these 750 homes by your neighbor and
friend with an ad stating what you
have to offer and what you are offer
ing it for, will surely bring results.
Several weeks ago we advertised a
residence for sale and before Monday
night following the publication the
house was sold. The ad cost Csc and
was directly responsible for a $4,000
transaction. Don't you think this
paid? The same applies to prunes,
pickles or peerless. If people don't
know what you have for sale, they
will go where they know they have
what they are looking for. The cata-
logue gives them that news and the
parcel post brings them the goods.
The many friends of w. K. Mon
tague the rising young Virginia at
torney in this city where he is well
known, congratulate him on his ap-
pointment as assistant attorney gen.
eral by Attorney General Youngquist
to succeed Victor Anderson who re-
signed to become a campaigner for
the Smith-Robinson ticket. "Bill"
Montague is 36 years of age and first
studied law in the office of Mr..
Youngquist at Crookston in 1913 and
1914 Since being admitted to the
bar he has practised at Virginia.
Members of the bar recognize him as
one of the leading attorneys of the
state among the younger set and gen.
eral satisfaction is expressed over his
appointment.
Alfred Jaques of Duluth, former
candidate for governor on the Demo-
cratic ticket but now out for Hoover
took hearty wallop at Tammany in
g speech made before the Hoover Club
in Duluth at their noon meeting Mon
day when he said:
'Tammany hall is not an associa-
tion of Democrats, but an association
of grafters, who ought to be in Jail
and since there is Tammany candi-
date, but no Democratic candidate for
president, thank the Republican
party for nominating Hoover, the man
of humanity, the man of great vision
and power. His election will be the