Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-07-15
CHEVY CHIEF
Says WORLD
MARKET open
Grant Predicts That
Foreign Car Market
VIII Expand Rapid
ly AS Barriers Break

DESPITE the desire of European
automobile manufacturers to keep
the business to themselves and re-
rardless OF the wish Of European
motor car buyers to support home in
dustries, I feel that the great value
al the American automobile at Its
&Erice will break down those sentl-
mental barriers and provide Amer
lean manufacturers with a steadily
expanding market abroad.
This is the homecoming statement
of r. II. Grant, vice president Of the
Chevrolet Motor company In charge
Of sales, who recently returned from
A six weeks tour Of the leading BUSH
ness centers overseas.
Americas position in the Euro
pean market has been made possible
and fortified by the advanced produc-
ton methods employed by the I'M
dustry on this side of the Atlantic,
Mr.. Grant pointed out. "Our manu-
featuring facilities are vastly su-
perior to those Of European com
panies.
"This II true especially in the low
er priced fields where Europe has
only one manufacturer that has de-
veloped quantity production methods
to any considerable extent. And as
we know over here, volume manufac-
turing has been one of the foremost
factors in permitting the industry 70
offer SO much ~autc1obile ut so low
a price.
"By the very virtue of the speed
required to attain volume. precision
ms constantly becoming more of an
~autocrat in the manufacturing Of our
automobiles. Parts must be ma
ghined 70 closer and more accurate
UNITS Ia make this volume possible,
and as a result Of this precision we
get a finer automobile and as a re
suit Of the quantity production which
precision makes possible, Amer
lean manufacturers are able 70 olter
the public more automobiles per dol
lar than any other in the world"
Mr.. Grant IS keenly enthusiastic
over the prospects for export sales
and points to an increasing European
trade as an important factor in the
development Of the automobile busi-
ness generally.
unlike the average American, the
lyrical European hasn't yet come TO
the realization that he must have an
automobile" Mr.. Grant observed.
However, the desire TO WI one has
always been there and with economic
conditions in better shape now than
at any time since the war, the pros
pective customer over there is in a
more advantageous position TO satisfy
the need"
The widespread use OF bicycles
throughout Europe proved Of special
interest 10 Mr.. Grant, as n seller OF
a low-priced car. There are twenty
bicycles in operation IN Germany for
every automobile registered. ten IN
England and seven in France. More
A.han $4,000, 600 bicycles are being
~operated IN these countries alone.
"The vast number or bicycles now
being used IN Europe provides an ac-
curate notion Of the potentialities OF
the European automobile market and
seems to indicate that one OF the
major sales duties Of the automobile
industry abroad is TO place these 27,-
100000 bicycle riders at the wheels
81 automobiles" Mr. Grant declared.
IN the course or his our Mr.. Grant
visited England. France, Belgium,
Germany. Holland and Denmark. In
Antwerp. Berlin. Copenhagen, Paris
and London. he addressed meetings
Of Chevrolet dealers.
In his talks r. the dealers. Mr..
Grant outlined the selling methods
which have made Chevrolet the most
popular car in the United States. He
advised them not % adopt but 70
. adapt American methods to their own
working conditions.
Two years ago. Mr.. Grant held
dealer meetings in these same cities
and expressed himself as gratified
10 find On his recent trip that 50
many ideas had been 50 successfully
ADAPTED to European sales require
mentS.