Evening star., 1928-06-10

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Gr,ham MrNamee' in Pittsburgh anC
WGY in Schenec
tady viii be relied on to carry then
beyond the American borders into
South America, Europe. Asia. Australia
and even New Zealand In fact. the
hroadcasting of this event is expected
TO surpass anything that has yet been
done over the radio.
Phone Rates Cut.
The tremendous cost of broadcasting
both the Republican and Democratic
conventions will be borne almost en-
tirely by the two great broadcasting
systems-the National and Columbia
Broadcasting Cos 1t is understood that
the American Telephone & Telegraph
Co. has granted a special reduced toll
rate for leased telephone circuits.
The National Broadcasting Co. al
ready has contracts with Al stations IN
its system for the convention service.
The Columbia has 90. Others are eX-
pected to be added. however, before
the Republicans convene in Kansas
City
Both OF these companies have been
eecretive 10 the utmost about making
public the estimated amount of the
hrosdcasting bill. A long-distance tel
ephone conversation with one OF the
National Broadcastine Co. offcials in
New York yesterday merely provoked
reply that its probable expense OF
handling the conventions is company
secret
Neither Of these companies is q phil
Anthropic agency, and their only rec
onpenSe for the expensive undertak-
ing will be to stimulate the sale of
radio receivers. Their interest in the
sale of radio apparatus is, OF course,
indirect and secondary. Giving serv-
ice TO the broadcast listeners, they
point out, is the primary motive.
Lose Advertising.
Aside from the actual expense Of
handling the convention, the broadcast
Ing systems, as well as their clients,
are faced with the loss Of large
amount Of revenue that comes In weekly
from the bakers, soft drink makers and
what not. who use the chain hook ups
for advertising AS it is planned TO
broadcast the convention proceedings in
their entirety, a number Of the costly
radio advertising attractions win be
forced of the air should night sessions
BE held either in Kansas City or
Houston.
Just l1ow the two systems intend to
drop this revenue and yet pay the
broa6caEting bill is another problem
which has not been discussed outside
Of their respective headquarters. Some
o. the smaller stations. 1t is understood,
have arranged 70 take care Of this item
By transferring the toll bills TO. an ad-
rertisar in their own city who Is willing
TO pay for the privilege Of having the
firm name announced between lulls In
the convention proceedings. II may be
- Ann g..
similar arrangement with the national
advertisers with whom they have con-
tracts. If such plans have been made.
they, too. are regarded as company
sccrets." which are bound TO leak out
wf1en the convention broadcasts get
under way.
Trained Men at Mike"
A trained staff Of political reporters
and broadcasters, headed by Graham
Mcfzsraee. veteran Of many epoctal
broa6casts. will represent the huge radio
audience at the convention. The re-
porting staff includes such noted
political writer's and analysts as
Frederic William Vile and David
Lawrence, both Of whom are writer's
for The Star. Assisting them will be
Charles q. Ross. Frank r. Kent,
Aklmun n. Brown, Michael Hennessey
and Robert Armstrong all prominent
Washington newspaper correspondents
Marley Sherris viii be McSamee's
principal aide al the microphone
The six newspaper men are expert
snced broadcsster& They will appear
before the microphone at intervals and
give a summary Of the work Of the
convention committees. The ballot
counts, announced by the reading
clerks viii 90 directly on the air as
KnicrophoneS will be 50 placed that the
words Of the clerks win be picked up
ee they announce results To the con-
sention delegates.
10000 Miles in Circuits.
More than 10000 miles Of special
Yadio telephone circuits. including two
tTaEscontinerltai lines, will be used in
carrying the proceedings 10 broadcast
Ing stations In the Nationwide nook-up.
The giant network will be controlled
from switelIbGaro ros IN the Chicago and
New York headquarters of the National
Efcs6caSting Co. The convention
brosdcssts viii 90 directly 10 Chicago
aE1c heH YOrk over a special wire and
then VIII be- redistributed to the yari.
OlIE transmitting stations
In order that nothing may interfere
with ire broadcast, a double inStaila. .
hall. All wire circuits viii be duDlicat-
I'd and each n9icrops1one viii BE- ac-
coppanieo DJ silent" mike 10 be-
GxttcheG On In the event Of q break
down o. t9e Working nicKopilOne. A
0opsle communication circuit manned
by telegraph operators. also VIII be- IN
tise 70 handle al orders and instructions
for operation 81 the complicated circuit.
I5sp kew CI..4Mnx
rof The hrat on1s 9 specially con.
STufkd E2Ti&b'e mixing panel of i'm
SToYHd cesign, Wii BE- used in i,sndiine
fi1s biz bTosdcsst Tff mixing nsusi
I1Dct3ole IN clarifying and keeping
61w7 oiEt2Tl'on IN the broadcast
'p3ck up"
A switching panel viii coordinate
flYF different phases of the broadcast
Orr switch controlling the gicfoDhorles
or tae sDeskeTk platform, viii ,gUt IN,
addresses of famous nlef1 IN tlle siF 81 tl1t
Esne instant they reach the delegates
Aroti1ef switch Wiii control mixes
placed for pifking up band music Etii
another group Of n1ieYophones gtll picE
nE tia rloise atmosphere la the sn.
TsGuGeing Dooth win b. McRamee :.
HsicFopi1one, sn6 from n will bs broad
cast the running StgTy' and the color.
fgj WoFd pictures 0t the assemblies.
A strenuous effort viii be maze u
keep the side remarks of tiloe9 pTesi6
ing oyer the convention OH the sir
There Was some criticism IN 1924 iha
profanity could be heard A. that tim,
the creeping IN of these ezpietiyeg ga
beyond the control NJ the aunounceis
I,lt IL IT, believed tnat this csn now b
taken care of Eyep more efnDsrrsssiHI
~ tfe presiding officers last time va
that jistenerf could hear snD~yoss re
MARKS ss 10 ho@ lenR ihis oT tbs