The Carbon County news. [volume] (Red Lodge, Mont.) 1924-1931, 1928-02-23
BRIGHT CAR
COLORINGS WILL
BE VOGUE IN 1928

The vogue of bright eolors which
has featured automobile fashions the
past year, shows no sign of passing,
and has been strongly emphasized at
the 1928 New York and Chicago ma
tional shows. Experienced judges seem
to agree that the vivid and pic
turesquely named shades which re-
placed the former somber and mono
tonous finish of motor cars are des-
tined to occupy permanent place IN
public preference.
However, say Chrysler teehnicians,
the trend is toward more harmon
ious use of color, in ehromatic blends
which employ various related shades
of the SAME basic color, rather than
toward sharp contrasts.
Feminine taste largely guides the
selection of new automobiles just as
it shapes the great majority of expen-
ditures by American families, and it I
has evidently decreed a permanent |
vogue for the light, luscious tones
which have been so popular of late IN
home furnishings, in dress and in hos
iery, though of course the more re-
strained finishes are still available
for their adherents.
Americans of today, educated in re-
cent years to heightened apprecia
ton of artistic expression-people of
moderate means as we'll as the veal
thy-have acquired an assured con-
seriousness of quality and have def1n-
itely left behind them the timid con-
servatism of former times. They know
the beauty of color and confidently
trust their knowledge to guide their
indulgence in its use.
The prospect at present is therefore
that color combinations will continue
to be chosen in 1928 with scientific
selection of color values, as during
recent months, and with especial con-
sideration to their adaptability for
each particular type and model of car.
Chrysler color technicans, who
played the leading role in the trend
away from the archaic, somber blacks
which had established melancholy
monopoly in the minds of motor car
builders until about four years ago,
point out that the duotone contrasts
which featured their original pro-
duction in 1924, remained the prevail
ing vogue in motor car fashions I'M
til a year ago, when Chrysler was
again in the forefront of the change
-. ao1a,, fanl,o., bor ot a1,i7 aI
by chromatic harmonies and blends
rather than widely contrasting hues
One of the salient points of Chry-
sler color policies, these experts point
out, is the practice of making fire.
quent changes of color combinations
for all body types. The practice, it is
claimed, unites the advantages Of
standard and custom car buying by
permitting the practice of econom!
while enabling the purchaser to gra
tify individual preference regarding
a all details, including color.
A recent illustration of this prac
= tice is found in the Illustrious New
. "72o Convertible Coupe with Rumble
!. Seat When this car first appeared las
g fall it was in tasteful combination
D of black and italian cream, with Bur
:. mese Blue holding The original col
t oring was replaced after few week
d with a combination of Chrysler Ora
Brown and Puttee Gray, striped i
# Mandarin Yellow and Partridg
$ Cream; color scheme alternated /
Q every 100 cars with Rendezvous Ora
y and Maison Gray, striped with Part
i, ridge Cream and Gold Bronze. SIM
n lar variations are scheduled for a
1t body types of the four Chrysle
J. models.