Nogales international., 1928-02-17
NOCALES CLUB IS
OBTAINING GREAT
RESvLTSFOR CITY
Wonderland Club Starts
Drive For Funds For
1923 Advertising
BANQUET A SUCCESS
BANQUET A SUCCESS

A total of $57, 600 has beer
spent by new arrivals in Nogales
.s.nce Inauguration of the Nogales
Wonderland Clubs national ad-
vertising campaign four months
ago, it was announced Wednesday
Eight at the Wonderland. Clubs
annual banquet at the Club Roy
al. -.
On top of this $4,000, the
$225,0UO Hotel Esplendor has
been constructed and it's erection
IS undoubtedly a result Of the
national advertising. The $57, 900
has been spent by persons attrac-
ted here through the Clubs ad-
rtising appearing in the big ma
gaines of the nation.
Up to February / there had
been 1892 inquiries from every
state In the union, and from many
foreign countries. Since the first
OF the month there has been $50
Inquiries. There has been fiftv
arrivals, of whom IL have become
permanent residents. One arrival
a'one, Mr.. Mcdonald of the Club
Royal, has spent more than the
total expenditure for national ad-
vertising.
Total expense of the club in it's
advertising campaign up to Febru-
ary l was SIT, 841.62. The ex-
rense, beginning March Is, was
announced by Manager Gus Mich
aels as follows: Magazine adyer-
tisine, $11,672.25; production ex-
nense such as making cuts, etc.
sAs284: literature. $2,293.68;
li'lhoards, $225.O0; sundries,
S18s OR: Tucson Sunshine Club,
s1Ro 20: furniture and fixtures.
s'13 90; incorporating cost.
s155.00: photos, $103.40; salaries,
S1.864.45; postage, $217.50; and
ether expense. Grand total,
S17.841.62. Total collections,
so3.8550O. Raler,oe on hand Feb
ruary 1. 1928, $6,213.83.
;Rev.O.A. Smith, pastor of the
Congregational Church and men,
Der of the Nogales Board of AL
dermen, presided as POSTMASTER
at Wednesday nights banquet
which was we'll attended notwith-
standing the weather that night
was the worst here in many years.
The main orator of the evening
was Judge Charles E. Hardy who
was at his best and gave the din
ers an intellectual treat. National
advertising is the only sensible
major move ever made to put
Nogales on the map" declared
Judge Hardy. He told of the
marvellous growth of Tucson as a
result of national advertising and
said that such results will be OBJ
tained by Nogales. "The Wonder
land Club in this years campaign
shou d receive the whole-hearted
support of every citizen Of Nog-
ales," said the judge. In hi
address he went to greater heights
in respect to this theme than ever
before.
Following his address, sub
scription cards for the nationa'
advertising fund this year were
circulated and fully 90 percent of
these present signed up for month
" contributions, the first of
whom was the Club Royal whose
public-spirited manager handed
the Wonderful Club manager a
check for $50 as his first month
ly contribution in the present
drive. The Club Royal agreed
to contribute $50 each month.
Among many other speakers of
the evening were Malcolm Mid
dleton, w. J. Phillips, Harry Mar
cotte, Thomas Pitts, Theron Rich
ardson, Postmaster Charles Beat
ty, Louis Escalada, DR.. A. L. Gus.
tetter, DR.. M. I. Merritt, J. B
Bristol, Hugo ". Miller, Judge
f. R. Thurman, Phil Capin, Viii
liam H.. Davey and Architect H
II Kaonoxy