Milford chronicle., 1928-08-17
MILFORD, FRIDAY, AUG. II, 1928

tisements of live merchants in their
own home papers, and as long as
business men of the small cities
and towns continue to patronize
their home paper they will not have
to worry seriously about the COM
petition of catalog houses. It's
when the merchants stop adVertis-
ing that the catalog houses get in
their effective work.
A good example as to how the
plan of the mail order houses works
is to be seen in the activities at the
first of each year. New catalogs
are scattered over the country and
mid-winter sales are conducted to
get what cash may have been left
over from Christmas. Usually the
mail order houses beat the mer-
chants to the January Clearance
sales. Then again in April the cat
alog houses stage a spring sale, this
being a mid-season time when the
merchants are not advertising heaV-
lily. Again in July the merchants
are advertising light in most places
and again the mail order fellows get
in their work.
During the fall most catalog
houses go easy on advertising. The
local merchants are going after
holiday business with a vengeance
at that time of the year and the
mail order houses know that it
would be a waste of money to try
and combat that kind of competi= |
ton. However, as soon as the |
Christmas drive is over, the catalog I
house again comes out in the open,
because it knows the merchant in
tends to rest from advertising for
awhile.
If merchants could only learn to
advertise steadily, even though they
have to cut down the size of their
space some time and if they would
constantly keep their name before
the people of their community, they
would give the mail order houses
real competition and would do more
good than all the "Buy at Home"
editorials that might be written.
De@
TODAY many more brides keep
on with the business and industrial
jobs they had before they were
married. Their husbands may be S
earning a passably good salary. Yet '
these young people have some ex-
pensive tastes, they want a nice lit .
tie home, they may expect to oper- S
ate an automobile, and all the S
things they go into cost lot of :
money. The wife keeps on working
as the only way to provide these
things that have become essential.
In many cases it is not bad
idea. The wife may earn enough so b
that much of the homework can be e.
done for her, and these young peo- -
pie eat many meals at restaurants Z
and buy much cooked food, so they o
may not suffer.
The rub comes when children ~
come. Then the family costs at a
once mount up. The time before
The children come is a time when Ell
.hese young people should be saw 81
ng money. O
The women who keep on working
lfter the children come, are in la
many cases forced into that course "
" the necessities of their situation.
orobabl yin many cases it is the 81
rest thing to do, and they are re- tn
aid by the better home they can Ia
,rovide. But many children have -,
one bad because they had no one m
o look out for them at home. It
1ould be better for the married tt
oupIe to deny themselves many
omforts, if they should see that m,
heir children were suffering from gu
arental neglect. no
Do@ liz
ALTHOUGH this is the vacation
eason, many people are staying at :
ONE and do not expect to get
way. A lot of them never get any
me off, or are unable to go away
'om home.
Some of these are home lovers
-ho do not care for roaming. While ne.
may be said that these people ~ ~
eed to get out and see more of the wo
-orld, one can't help admiring Dill
lose who find so much that is in KIN
.resting in any good town like Mil mig
,rd that they feel no need for ene
avel. IN
Many are stay-at-homes because her
icy can't afford the money for hit
avel, and many because the cares will
home and family and work are so wa
cessant, that they can scarcely WI W.
e a weekend when they could We
lit. One admires their persistence of
ID devotion to duty. One might Fra
I'll hope for many of them, that will
e may become a little easier, so wa wa
at this constant pull at the grind ~ ~
,ne of life will some day be given
recess. L