Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-06-07

in the operation Of Store No. 2" Mr.
Cisneros said. II have endeavored t
give the people of Brownsville and
the Valley service, and / believe this
service has been a very important
factor in building the business.
know that in the old days when | was
struggling to start my little estab-
lishment, | learned that the public
appreciated courtesy and good ser
vice, and this has been the real foun-
dation Of my business.
I'm arranging Store No. 2 | have
sought to assure even better service
than | have been able to render q
my present establishment. Every fix.
ture and the location of every article
in stock has been determined with 4
view TO service. | believe | can safe
ly say that Store No. , will be one OF
the most efficient establishments in
the Valley
Relative to the stocks the new
store will carry, Mr.. Cisneros stated
that he expected to carry complete
stock in all lines, handling the best
grades ~obtainable, and assuring Gus
toners maximum quality as well as
highly efficient service.
II have found that the buying pub
lie demand the best grades in all
lines" he continued, land / have
sought to fill that demand. Store
No. 2 will carry the same lines. The
stocks'in the new store will probably
be more extensive, as we will have
more room, but there will be no de-
parture from quality in either estab-
lishment. We can assure customers
at either store that they will receive
goods Of the highest quality obtain
able at prices that are reasonable. In
practically all essentials, SO far as
stocks, quality and service are con
cerned, the two stores will be iden-
teal"
Sees Future Growth
Mr.. Cisneros has always had firm
faith in the future of Brownsville
and asserts that in extending his
business he is merely proving his
faith in the city's future.
The time will come, and in the
not distant future, when Brownsville
will be the most important business
center on the Mexican border. | had
faith in the city nine years ago when
embarked in business for myself.
putting in every dollar I could mus
ter. Brownsville has proved that
faith, and year after year the bust
ness has increased. | am confident
that the growth of the past few years
will appear rather insignificant in
comparison with the growth the city
will witness in the next five or ten
years, and il is my confidence in that
future growth that leads me to
branch out with another store.
and the Valley have new
er failed the man who had conf
dence, and / believe that my conf
dence in the city's future is not mis-
Il have watched Brownsville grow
with the passing years. 1t was my
ambition Is or 30 years ago, when
employed as fountain boy at the
Pharmacy, to own 4 drug store.
Even in those days / realized that
Brownsville would some dav come
into its own; that the world eventu-
lily would learn Of the opportunities
presented by the Lower Rio Grande
| was confident then and
nave renewed confidence now. that
is destined to take it's
among the large cities Of the
1IAAhs tHdN the Jay 10 not Tar distant
when this will be the commercial and
Industrial center for the largest
most prosperous territory in Texas.
Each year the tide of immigration
. the Valley increases, and Browns
lille has grown as the Valley de-
'eloped. ! know my own business has
ach year reflected the growth of the
alley and Brownsville, and il would
e impossible for me. with one store.
0 give adequate service such as will
= demanded in the future. 1t was
or that reason that I decided TO open
tore No. 2. and I believe the bust
ess OF the establishment vii grow
ven faster than that Of Store No. T."
Mr.. Cisneros plans to spend part
( his time at each place. and will be
active charge Of both establish
tents. with all departments under
is personal supervision. He has
able assistants TO take over
detail work and will devote prac-
cally his entire time to general de-
elopment OF the business.