Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-07-06

profile radiator shell and new bowl
shaped headlamps, both chrome
plated, insuring permanent bright
ness and beauty; all the other bene-
fits Of the asst and bril-
liant achievements Of Chrysler engl-
neering, research and manufacturing
combined in the principle of Chrys-
Ter standard quality.
The Plymouth has been SO named,
Walter Il. Chrysler says IN a state
ment issued in connection with It's
announcement, because il so aecur-
ately typifies the endurance and
strength, the rugged honesty, the en-
terprise, the determination and
achievement and the freedom from
limitations Of that Pilgrim band who
were the first American colonists."
Stresses Need For Car
"The Plymouth" says ]. w. Fra
ger, Chrysler sales manager, us the
first car within hundreds Of dollars
Of its price to offer many Of these
features. With each passing year
the public looks for improved prod
ucts and more attractive values,
Chrysler appreciates that this mas
been especially true in the low-price
field, in which there has been an OBJ
vious need for a finer, smarter car.
The Plymouth yields results that you
simply won't believe possible IN a car
Of such price until you actually eX-
perience them for yourself. Literally
the whole fabric Of the low-price
field has been made over IN one sure
stroke BIZ the genius Of Mr.. Chrysler
and his associates. IL H. utterly IN
like any other motor car at anything
like its price
ct is individual in appearance and
vet Enthusiastically one Of the new
Chrvsler creations in it, smart, new
| radiator lines; its sleek, smart sill
houette and its low-swung bodies,
Its designers have employed the bold
strokes necessary 10 a wholly modern
creation. combined with the genius to
utilize the subtle, tasteful touches
the public demands and has h rlgnt
10 expect. Chrysler quality prln-
riples insure that every rotating ana
reciprocating part j. In perfect oal-
ance before assembly. FINE pre-
cision methods insure that the own
or actually receives the performance
IT. engineers designed into the car
Bodies are long and low. Your
| first Glance at the car Will lIhbtu
INTO your consciousness that many
unusually distinctive and original
/ features have been combined into N.
I AIT curves are harmonious. blending
I norfectlv into each other. The curva-
ture of the top Of the closed bodies
/ h-armonizes with the arched window
/ ~silhouettcs. The embossed panel m
the side WI The hood conforms with
The windows. EvIry visible detail IS
| shaped TO conforn with every other.
| Such minute effectiveness has pro-
1 Guced u symmetry never before avall-
able in cars AZ it, price
"The full-crown Tenders display a
new effect in their broad, gentle
sweeps. and offer a practical advan-
tage III protecting completely the
/ front " the car from splashes. This
whole design Is a marked addition 70
| the inviting appearance Of the entire
| ensemble.
Looks" It's Power
"The high radiator makes the car
look the power available under ITS
| hood. Sitting behind the wheel one
Immediately realizes that there il 2
hir. roomy. hi~gh-powered car. and p
which also combines an the vigor,
fire and dash that have always char
| acterized Chrysler."