The Washington times., 1928-04-17
RADIO SET FOR.
BEST. AD IN
ZA|N TEST

|
Times-Zain Ad-Test writer's. Smiths
Radio has come forward with an
Atwater Kent radio set as special
prize in The Times-Zain Ad-Test
campaign This means that the
best ad written on the Atwater
Kent radio machine will get one of
those big ones free.
And that isn't all. The wilkins
/ Coffee Company is offering a big
| $50 electric percolator. with sugar
4 and cream receptacles, for the best
ad written on Wilkins Coffee. The
next time you go into the grocery
store. anywhere in town, ask for
| information about the Times-zain
| AID Test. Also see what the grocer
saws about wilkins Coffee.
There are 80 firms in this Times
Zain Ad Test campaign. What IS
wanted is One or more ads on each
concern. The successful writer's of
ads selected by competent Impair
tial Judges, will receive, during the
eight weeks. cash and prizes
amounting to $12,500.
Underwood & Underwood is giving
one dozen photographs. valued at
$50 for the best ad written during
the campaign on Underwood & I'm
derwood. All this in addition to the
regular cash prize of 800 for the
best ad Of the week and the ,l95
other prizes for the best ads writ
ten on each concern each week.
Easy To Write Ads
There isn't anything to the writ
ing of ads. You need no previous
experience. You need no fancy art
layouts, no snappy lettering. Just
sit down and write an ad on one
Of the SO firms entered. Write sew
eral ads. the more the merrier.
Sign your name and address on the
back of the paper. Then turn IT
over and write the name OF the
firm on the ad and then put your
name and address on the back OF
the envelop.
neriods which have been combined,
comes on midnight, April 25. Al
that time two 800 prizes will be
selected. In all, $50 awards will be
made. And judging from what the
Times Zain AID Test editor gets In
his mail, the winners are more than
pleased.
Read this-Please accept my
thanks for the handsome award re-
ceived by me this morning. 1t al
ready has been admired by several
friends" Florence T.. Kittel, 44S
House Office Building, Washington,
d. c.
The Times.Zain Ad Test is open
to everyone except professionals.
Folks down in Virginia are eligible.
land and West Virginia are eligible.
If YOU are a reader of The Times
go to it
Write About Yummy
Well, what are you going to
write about this evening? Let's
look over the list. How about
YUMMY. that new delicious drink
with the malt chocolate flavor!
That's something that shouldn't be
hard to describe. II you haven't
tasted it, it might be well to pur-
chase q package and prepare some.
unique flavor, how invigorating 1t
Is and how it peps you up. Give
some to the children. See now
eagerly they drink it. They prefer
It to other healthful drinks that
are not so tasty. These facts ought
to help ydu write ads. But it
might be a good idea to visit your
grocer and let him explain further
the fine qualities of this drink.
Have you tried writing ads about
jewelry?. Why not stroll through
one of the Charles Schwartz & Sons
stores That will be good start.
Jot down every nice thing you can
about diamonds, for instance. ADD
TO that anything you can read
about the subject, pick out the
best material, and you will have the
basis for good ads. Diamonds are
not everything in the jewelry line.
Give thought to the many KINGS
- watches. to rings, brooches, neck
iaces, cavaliers and gems of all
sorts, Here, surely, is an oppor-
tunitv for originality. Try to at
tack your subject from some angle
you believe the other writer's won't
All right. folks. Let's go!