Evening star. [volume] (Washington, D.C.) 1854-1972, 1928-12-02
AUTO STYLE LEAD
IS TAKEN BY j. S.
Paris and London Shows Re-
veaIed Shift From Eu-
ropes Priority.

AS the worlds money market ha!
been transferred from London to New
York, so, in the opinion of r. S. Cole
vice president in charge of sales in thu
auto industry, leadership in automobile
styles is definitely passing from Euro.
pean to American control.
Americas new priority in motor cal
design was one of the significant fea.
lures of this years automobile shows
at Paris and London, according to Mr.
Cole, who has just returned from q
European trip in which he made 9
careful study of automobile trends as
disclosed by the wide range of new
models displayed at the two exhibitions
While in the past it has been ex-
pected that American cars would fol-
low the styles of European designers in
their manufacturing subsequent to tht
Paris and Olympia shows, the impress
sion one gained this year is just the re-
verse" said Mr. Cole
Formerly American manufacturers
went to Paris and London to get the
trend of the years modes in automo-
biles, as revealed by the creations OF
Europes designers, but the latest and
most beautiful types of Europe's auto
mobile factories exhibited this year fol-
low closely the styles already announced
in connection with the 1929 models OF
American cars.
Space Is Impressive.
zone thing that always impreSses the
American visitor to the Paris show is
the size of the building in which it is
held and the space available for eX-
hibitS. When it is considered that in
a show of this kind provision is made
to display not only all American cars
but also cars manufactured by so many
other nations, including the great num-
Der shown by French makers. and that
it is possible for sll to be assembled on
one floor and still be seen to the best
advantage, the contrast with conditions
in London and even in American auto
mobile shows Is very striking.
1T is impossible to stage such show
on this side of the Atlantic. We simply
haven't building big enough to give
the space required. The show at Lon
don is an entirely different Set-up. The
English exhibit is dominated by body
builders, and one might have to look
over the whole Olympia show to find
all the models produced by an individ-
ual automobile manufacturer.
Both of Europes two pig shows were
remarkably impressive this year, how
ever. The number of cars on display
was very large, and it was especially
noticeable that over there, as has been
the case in the United States during
the past year, the outstanding feature
on which manufacturers are placing
the greatest emphasis is the element of
beauty, eye appeal
Ideas to Be Derived.
while we have taken style leader
ship from EuropeS producers, we can
still get many valuable ideas from them
in the mechanical details of car manu-
featuring, and many representatives of
the engineering departments of Ameri-
can automobile companies who were in
Paris and London found It profitable to
pay close attention to ideas developed
in the engines and GLASSES of their
transatlantic colleagues.
Personally enjoyed the opportunity
to come into contact with automobile
men of so many nationalities as were
TO be met through the American Auto
mobile Club of Europe, which has grown
to position of much influence in a
short time. Only few years ago three
or four men used to meet once week
to discuss problems in connection with
the development of the American over
seas motor car distribution, and from this
small beginning the present American
Automobile Club of Europe has been the
outcome. Its banquet in Paris on Octo-
Der 8 was a wonderful sight for an
American automobile man, who could
almost imagine himself pack at one OF
the New York show banquets, with SC
many well known figures in American
automobiledom present. There is nc
question that the club is bound to be
a powerful influence on the future de.
velopment of American automobile
business abroad"