davidaulloa/AmericanStories huggingface dataset:
Evening star., 1928-11-25
McNan1ee
Speaking

Atlantic, he traced the course Of the
commanders ship on a map with col
ored pins. He was forbidden by his
physician to broadcast the final news
of the descent Of the ship on the coast
of France. But science had made 1t
possible for all the hosts of Comdr.
Byrd's friends throughout the Nation
to hear from the lips of his disabled
companion a minute and detailed ac-
count of every stage of the great ad-
venture.
California Fire News Slow.
I recall, as boy, the delay and con-
fusion in getting the news of the San
Francisco fire to the rest of the coun-
try. Telegraph and telephone COM
munications were destroyed and first
vague reports were that this section of
the Pacific Coast had slid into the sea.
There was CONSERVATION and horror all
over the country and alarm over the
fate OF relatives and friends. If raoio
had been developed then to the stage
it has now attained, explicit inforrna-
ton and reinsurance would have been
on the air almost instantaneouSly. One
great advantage of radio is that a CEN
trail output plant is less vulnerable than
long lines OF telegraph wires, and 1t Is
almost inconceivable that any city
could be so overwhelmed as not to be
able to broadcast news of what was
happening.
In this connection quote, in part, a
letter received from the mother of a
foot ball player, which received two
years ago, the significance of which is
obvious:
'I want to thank you for the manner
in which you mentioned the injury to
our son. We might have been terribly
alarmed had it not been for the fact
that you broke into your broadcasting,
five minutes later, to announce that
George had been examined on the side
lines and that it had been found that
his injuries were not serious. Getting
the news by radio enabled my husband
to catch train half hour afterward
and by 9 o'clock that night we knew
just what had happened and were all
greatly relieved"
AIlayS Hysteria.
This is mentioned to illustrate my
point as to the future use of the radio
in maintaining public morale at critical
times, in allaying crowd hySteria and
in keeping great multitudeS of people
calmly, accurately and clearly informed.
It has been my observation that exact
and authentic information, even If it is
bad news, has the effect of banishing
the Specters of fear and uncertaintv
Evening star., 1928-11-25

been a jolly, informal announcement
riding along with some good music and
not obscured by high hats and red tape.
Maybe on the same bill there would be
a clever English comedian, and comedy
is one of the great pacifiers. The war
talk would fade in music and song.
What have in mind is that radio is
now and will be more so in the future
a kind of step-down transformer be-
tween high-powered and sometimes
dangerous diplomacy and simple, kindly
human understanding and good will.
To sum it all up, the important thing
in the future is going to be not only
what the loud speaker says, but how it
says it. Already there is lots of evil
dence that the fusing of cultures in Eu-
rope, due to boundary-leaping wave
lengths, is beginning to calm down old
animcsities and bring about greater
understanding I want to write Some-
thing about thnt later on.
GRAHAM McNAMEE SIGNING OFF.
(Copyright, 1881
Evening star., 1928-11-25

Whether you buy your radio to hear
music, sports, lectures or humor, you
want to hear the programs as giVen,
without tone harshness or distortion.
ToneRealism, long sought inradio, now
is attained in this new Stewart-W Warner
set through our exclusive Electric Ear
test. Nothing left to luck. Every set
tested and perfected for true tone. The
Stewart Warner Blue Ribbon Dealer
will explain this, and will demonstrate
STEWART.WARNER SPEEDOl
~ years in business-sUorldsvide s
-4fh succe,
Evening star., 1928-11-25
uned radio frequency receiver would

tuned radio frequency receiver would
give.
Many commercial receivers and several
kit iayouts employ the scheme for NO
other purpose than to remove con-
troll. Other single-control receivers tun-
ing the antenna circuit generally have
some manual means Of lining up the
first condenser with the others in the
set.
A potentiometer with resistance of
at least 5000 ohms is shunted across
the antenna and ground, with the NOV
able arm connected to the grid of the
first tube. The remainder of the cir
cult may be any type of tuned radio
frequency.
The potentiometer also acts as the
volume control. Being at the input of
Evening star., 1928-11-25
DESIGNATES FACTOR
IN SINGLE CONTROL
Authority Says Include Tube in
Receiver, Coupled to Antenna,
With Resistance Potentiometer.

NEW YORK Cp.-By including in
The receiver a tube coupled to the an
tcnna with a high-resistance potentt-
ometer instead of coil, single control
is simple matter
Although the tube is waste as far as
obtaining the full value of its amplifi-
cation factor is concerned, it removes
the effect of the antepna and ground
from the first tuned circuit. This meth
cd requires an extra tube and socket to
get the same selectivity that a f1ve-tube
Evening star., 1928-11-25
Greater Value
because the t0ne is true M test

the matchless tone fidelity of the new
1929 set.
See this wonder radio. New advanced
features. Mechanical perfection and
thoroughconstruction for enduring sat
isfaction. Graceful design, rich Bronze
Moire finish. Remarkably low price.
Through our Nationwide Acceptance
Plan, you can buy from any authorized
Stewart. Warner dealer on small
monthly payments.
TER CORPORATION. Chicago
Evening star., 1928-11-25

The set, it prevents overlooking of tubes
from strong local signals.
In the selection of the variable resis-
cI an effort should be made to obtain
ore that is noiseless in adjustment
Otherwise loud rasp will issue from
5ne speaker whenever the knob is
turned.
employed with either AC or DC tubes,
although it came into wide use with the
appearance of the AC receiver
Evening star., 1928-11-25
RADIO SERVICE IN CHINA.

to Other Large Cities.
CANTON R.-Chinese government
wireless stations here have announced
they will handle radio messages to
Shanghai Marking, Tientsin and
Peking. Rates range from to 10 cents
a word, depending on the distance.
If the new service functions salts
factorily 1t will be of convenience to
the general public, since there is no
direct overland telegraphic connection
between North and South China. Mes
sages ordinarily are dispatched via
submarine cable from Hongkong to
Shanghai.
Evening star., 1928-12-13
BUSINESS REPORTS
SPEEDED BY RADIO
Microphone Brings Heads of
Firms in Close Touch
With Stockholders.
BY J. c. ROYLE.
DISPATCH to The Star.

Special Dispatch to The Star.
NEW YORK, December 13.-Frequent
word-of-mouth reports by the heads OF
tremendously large business concerns to
their stockholders by means of the radio
is in prospect. This was forecast by
Darwin P. Kingsley, head of the New
York Life Insurance Co., Wednesday
night in broadcast address to policy
holders over a network extending west
of Kansas City and st. Louis and south
of Maryland.
1T is one of the startling develop
ments of the day." he said, that the
head of any great institution can speak
as I speak now to his associates scat
tered over hemisphere.
I'm the future I apprehend that many
presidents of life insurance companies
will speak to groups of policyholders di-
rect. Later on I may speak to you
again. That will depend on the reaction
/ get from this experiment.
Reports on Growth.
Mr. Kingsley then went on to outline
to the policyholders the fact that in
l845 the company had no tangible as
sets; that in 1848, when Morris Frank
lin became president. assets totaled
100000 and after 81 years the assets
had increased nearly 400 per cent to
SCI 100000. Since that time to date
they have multiplied 25 times.
1t is significant that the initiative in
the matter of viva voce reports should
have come from an insurance company
head, since the companies in that busi-
ness are perhaps the largest investors
in the world
The life insurance companies now
have nearly 100000, 100000 in insur-
ance outstanding. Their holdings of
stocks, bonds, real estate and other
investments are enormous. The public
today undoubtedly is clamoring for more
understandable and more direct infor-
nation on business and on the affairs
of industrial concerns than is furnished
in the cut and dried reports.
Scores of companies have large lists
of individual stockholders. General
Motors, for example, has over 10000
separate holders of its shares. The
Pennsylvania Railroad has 143, ,249 stock
holders. United States Steel has 72,6O0
stockholders and security investments
around $92.000,000. The New York Cen
trail Railroad has $4,000 holders OF
stocks on its books and $57,000,00O
worth Of securities outside those of its
own family.
New Broadcasting Field.
1t can be seen that there is plenty
to report and plenty of interested par
ties to report to by any of the larger
industrial concerns Demand for this
information has undoubtedly grown as
result of the wide participation of
the public in stock market operations.
The proposal by Mr.. Kingsley opens
new field for radio broadcasting,
although it is specially applicable for
the insurance concerns. The insurance
in effect in the United States is rapidly
approaching the 100000, 100000 mark
and has increased between and per
cent In the last year.
The majority of the individuals who
are holders of stocks are owners of
radio sets.
Evening star., 1928-12-13
Baltimore Markets
Special Dispatch to The Star.

Special Dispatch to The Star.
BALTIMORE, Md, December 49,
Potatoes, white. 100 pounds, GOAL rs;
sweet potatoes, barrel, 1.50a300; buShel,
50a1 so; yarns, barrel, 1.50a3.00; beans,
bushel, 2.00a4.00; beets, 100, 3.50a4.50;
broccoli, bushe1, 60a75; brussel sprouts,
quart, 15a20; cabbage, ton, 30.00a43 90;
carrots, 100, 4.00a5.50; celery, crate,
1.50a300; cucumbers, bushel, 2.50a5 90;
eggplant, crate, 5.00a8.00; lettuce, ham
per, 1.25a2 90; onions, 100 pounds, 1.25
a4O0; peas, bushel, 3.00a4.O0; peppers,
crate, 600a10.00; squash, crate, 3.25a
AIS; Savoy cabbage, bushel, 40a90;
parsnips, basket, 50a60; spinach, bushel,
40a90; oyster plants, 100, 5.00a8.00; to-
matoes, crate, 1.50a4.00; turnips, bas-
ket, 25a3O; apples, bushel, 75a2 90; cram
berries, box, 4.0Oa5.00; grapefruit, box,
1.75a375; oranges, box, 2.25a4.25; tam
gerines, II strap, 1.50a3.00.
Dairy Market.
Live poultry-Turkeys pound, 40a42;
old, 35a40; Spring chickens, 20a30; Leg
horns, 2Oa26; old hens, 22a28; Leghorns,
2la22; small and poor, laal9;, old
roosters. l7a18: ducks, 22a25; small, 18a
20; geese, 20a25; guinea fowl, each, 40a
IS; pigeons, pair, 80.
Dressed poultry-TurkeyS, pound, 38a
40; old, 35a36; young chickens, 30a32;
old and mixed, 25a30; old roosters, 18a
20: ducks, 25a28; geese, 22a28.
Eggs-Receipts, 1908 cases; native
and nearby selected whites, free cases,
dozen, 48; firsts, A; current receipts, A.
Butter-Good to fancy creamery,
pound, 48a54; prints, 54a56; blocks, 52a
54 ladies, 38a40; store packed, 34a35;
process butter, 43a44.
Hay and Grain Prices.
Wheat-No. red Winter, garlicky,
spot, 1925: December delivery, 1925
Corn-No. export, December deliv-
cry, OTIS; No. 2 yellow, 98a99; cob
corn, 4.75a4.80.
Oats-No. 2 white, domestic, spot
58a581@; No. 3 white, domestic, spot
56a57.
Rye-Nearby, 110a1.20.
Hay-Receipts IL tins. While hay
is arriving here in limited quantities
only, it is more than ample for the de-
mand, which is being supplied mostly
by truck from nearby points, few car
loads being received. There is not
enough business passing to establish
prices on the various kinds and grades
and all arrivals sell strictly on merit at
a range Of 16.00al850 per ton Of tim
pthy and clover hay. =. .,ssl4,, j. -..gsss,sse-
Evening star., 1928-12-13
CURB TURNS QUIET;
PRICES IRREGULAR
Considerable Early Selling
Follows Weakness Shown
at Yesterdays Close.
BY WILLIAM F. HEFFERNAN.

epecial Dispatch to The Star.
NEW YORK. December 13.-Irreg-
ularity characterized the movement of
prices on todays Curb Market. The
late weakness yesterday brought out a
good deal of forced liquidation during
the first half session, but after this had
been completed prices Steadied. Trad
ers, however, were inclined to await
further developments before commit
ting themselves heavily on either side.
Numerous issues, where a weak long
account was known to exist, were pressed
for sales losses extending to points
before support was encountered. In
cluded in this category we're Dubilier
Condenser and Radio off point to 8 y.
Marconi Wireless Telegraph down al
most 2 points, Newmont Mining off
some 4 points and Electric Bond &
Share Securities down 3 points.
AS against these losses however, new
high records were marked up in Douglas
Aircraft, the new j. C.. Penney, which
rose 10 points to SAT; Cities Service
common, up almost a point. and the
low-priced standard motors, which
gained fractionally.
for the most part higher, still Influenced
by the optimistic statements of Presi-
dent Coolidge before the International
Civil Aeronautics Conference concerning
the future of aviation. Boeing Air &
Transport crossed so for a gain of some
points. Niles Bement Pond, which
rose spectacularly coincident with the
recent announcement regarding retire
ment of the outstanding preferred issue,
was carried from ITO to above IT'S
Aviation Corporation of America felt the
effect of profit-taking, but offerings were
readily absorbed, with little effect on
prices.
There was evidently some special in
centive for the demand which carried
Fashion Park common stock to a new
high Wednesday and some points fur
ther to a fresh peak again today.
whether merger negotiations were re-
sponslble for the upturn or that it was
merely due to its technical market posi-
ton could not be determined.
Evening star., 1928-12-13
OIL FIRMS ARE TAXED
BY CHINESE WAR LORDS

By the Associated Press.
SHANGHAI, December 13.-Foreign
oil companies doing business in China
have fallen prey to the "tax experts"
of various Chinese authorities"
Some months ago the Nationalists at
Nanking coerced the Standard Oil Co.
of New York, Asiatic Petroleum Co. of
Great Britain and Texas Co. of America
into paying taxes on gasoline and kero-
sense brought into China at rates far
above those allowed by existing treaties.
Such taxes now amount to 81. Chi
nese currency for every 10 gallons, as
compared with the treaty rate of a
fraction of this sum.
The Nationalists collect the levy
throughout territory over which they
now have control, but as their au-
thority does not include all China the
oil companies are subject also to other
authority.
The latest agreement between the
petroleum interests and the "authori-
ties" concerns two Chinese military
leaders in the Far West Szechuan Prov
ince, where the Nationalist regime has
not penetrated.
Under this agreement Generals Yang
Sen and Liu Haiang divide the prov
ince, each taking all he can get In taxes
from his half.
Evening star., 1928-12-13
OVERHEAD BUSINESS
EXPENSES INCREASE
BY JOHN F. SINCLAIR.

Special Dispatch to The Star.
NEW york, December 13.-The re-
cent large mergers in merchandising
are an attempt to cut down the spread
between the manufacturer and the con-
sumer.
The cost of doing business through
out industry is not decreasing; II any
thing, it is increasing. Economies IN
mass distribution have not kept pace
with economies in mass production.
when it is considered that the aver
age department store sells goods at
from so to 100 per cent more than cost
and then shows net profit OF only
about 5 per cent on the average and at
best only per cent on total sales
volume, the unduly high cost of dis
tribution becomes plain" says the Wall
Street journal.
I'm other words, if an article is sold
bv the manufacturer for 81, the retailer
charges from $1.50 to 50, and out of
his gross profit of so cents or more
makes only 712 cents, the remainder
going into overhead and operating ex-
penseS."
The problem is how to cut the over
head and operating expenses so the
benefits can be given not only to the
retailer but to the ultimate consumer.
One large American department store
with sales of $123, 100000 in 1927 had
a net profit of $l,498,OoO, or a profit
on sales of IL per cent. Another de-
partment store with sales}of $102, 1885,
600 in 1927 had net profit of So
948, 900, or 6.3 per cent profit on sales
These store records are typical. If
one studies the merchandising records
of recent years it is apparent that the
cost of doing business is becoming heavi-
er. for most department store chains
have been showing declining profits on
an increasing sales volume.
Mergers are of real service to the
public when the benefits are passed on
to the people by lowering the costs OF
the merchandise.
| (Copyright, 1928, by North American News
paper Alliance.)
Evening star., 1928-12-13
COTTON IS STEADY
ON INITIAL SALES
Commission House and Trade Buy
ing Tend to Advance
Values.
BY the Associated Press.

oy tue ASSoClaCeQ PreSS.
NEW YORK, December 13.-Cotton
opened steady at an advance of to 4
points on the New York market in re-
sponse to relatively steady cables from
Liverpool There was some commission
house and trade buying, as well as COW
ering, but the demand was compare
lively light, and prices soon eased under
a renewal of liquidation and Southern
selling. January sold of from 2O.22 to
20.l3, but demand improved somewhat
on the decline, and the market was
fairly steady at the end of the first
half hour. Part of the early selling
was attributed to Western and Wall
Street interests, and may have been in
nuenced to some extent by reports of
an easier tone in the stock market.
Private cables said there had been
trade calling and continental buying in
Liverpool, but that business in cotton
cloths and yarns was rather restricted.
Evening star., 1928-12-13
WHEAT is HIGHER
IN EARLY DEALINGS
Firmer Liverpool Quotations and
Rain in Argentina Send
Prices Up.
BY the Associated Press.


CHICAGO, December 13.-Wheat
prices here averaged higher early to-
day, owing largely to Liverpool quota
tions flrmer than expected and to rains
in North Argentina delaying movement
of wheat. Wet weather over the corn
belt had a strengthening effect on the
corn market. Opening at a shade to
Il advance, Chicago wheat reacted
somewhat and then hardened again.
Corn started unchanged to 81 up, and
subsequently rose all around. Oats dis
played independent strength. Provisions
likewise tended upward.
Houses with connections Northwest
were leaders in buying here at times
today of wheat future deliveries. Some
relation between this circumstance and
the fact that navigation on the Great
Lakes ended today was talked of, and
notice was also taken of unlocked for
price upturns at Liverpool as well as
reports that delays to North Argentine
wheat are resulting from rains. Italy
was reported as buying wheat from
Australia.
In addition to adverse weather today
for the movement of the corn crop ex-
porters were giving evidence of activity
in bidding for January corn shipments
by way of the Gulf of Mexico. Country
offerings today of corn to arrive in Chi
cago were small. Corn receipts for the
day, however, totaled 495 cars, against
308 cars last week and 140 a year ago
Evening star., 1928-12-13
Special Dispatch to The Star.

Special Dispatch to The Star.
NEW YORK, December 13.-The test
of a stock market that has had long
rise and then an abrupt decline usually
comes the third or fourth day after the
eliminating break. The present stock
market is now in this period of test.
From the high average of November
80 to the low average last Saturday
the decline was 20 points. On Monday
there was an average rise of 3l2 points
On Tuesday one of about 8 point.
Yesterday stocks moved backward and
forward for the greater part of the
session, failing to exhibit that degree
of resiliency shown in the two previous
markets, and, what was quite signifi-
cant, the volume of trading fell off to
smaller proportions than at any time
in nearly two months.
The question in the mind of Wall
Street now is whether the market faces
another dull period, and whether, hav-
Evening star., 1928-12-13
BY KENNETH S. VAN STRUM.

NEW YORK, December 13.-During
a reaction a number of buyers are al
WAYS waiting for lowest prices. Many
seem to hold the view that the dips are
SO sharp and prices rally back so quick
Iy that in order to buy at the absolute
low one only has few minutes in
which to act.
While it is true, perhaps. that in or
der to obtain the lowest prices to the
last fractions one must act quickly,
successful traders do not try for the
last eighth point, but are satisfied to
follow Baron Rothchild's recipe for
wealth-winning: Never buy at the bot
tom, and always sell too soon."
No Need to Hurry.
AS a matter of fact in order to buy
very close to the bottom prices of a
reaction. one does not need to act on
the spur of the moment. A study of
each of the stock market reactions
since 1919 shows that one has the
choice of several days during which to
buy.
This point can be easily proven by
taking the reactions since 1919 and
counting the number of days on each
reaction that stock average stayed
within points of the low. Any rea-
sonable investor should be satisfied II
he can come as close as this to the
bottom prices. The result shows that
stocks have always remained around
the low point for at least six trading
days, and that on all except three re-
actions out of the ID, stocks remained
around the lows for nine days or more
Reactions of the Past.
THE reactions used are given in the
following table, in the first column
the number of days during which prices
stayed around the lows, and in the
second the number of times stocks
dipped down to touch the actual lows.
Evening star., 1928-12-13
Purchase Plan Rumored.

NEW YORK, December 13 R.-
Drug, Inc, holding company for Lig-
gett Drug Stores and affiliated con-
Germs, is understood in Wall Street to
be negotiating for purchase of Life
Savers, Inc, of Port Chester, N. Y. The
terms are reported to be one share of
Drug Inc. in exchange for three shares
of Life Savers, plus a small cash pay
ment.
Evening star., 1928-12-13
STOCK SPLIT APPROVED.

RICHMOND, December 13 (Spe-
cial) In order to bring about broader
distribution of the stock of the First &
Merchants National Bank of Richmond,
a stock split at the ratio of to / was
approved at meeting of the institu-
tion's directors and will be recommended
to a meeting of stockholders called for
January 8.
There will be no change in the amount
of the banks capital, but the split-up
will reduce the par value of the stock
from $100 to $40 share and will in
crease the number of shares from 10000
to 10000. Stock is quoted at $3.50 bid
and 1921 asked.
Evening star., 1928-12-13
Crude Lead Production.

NEW YORK, December 13 R.-Pro-
duction of crude lead in the United
States and Mexico was 86,107 short tons
in November, against 80,751 tons in Oc-
tober, American Bureau of Metal Sta
tistics reports. Refined lead output
totaled 76,717 tons, compared to 75,945
in october.
Evening star., 1928-12-13

One of the characteristics of the
stock market is that when prices meet
resistance to either an advance or
decline they make several attempts to
force their way through before they de-
eide to yield and run in the other di-
rection. AS a rSult toward the end
of a reaction stocks try to break through
to new low levels several times before
they start upward again.
While these dips do not always end at
precisely the same point, they are close
enough to afford several chances for
buyers to pick up stocks very close
to the lows.
Averages Fluctuate More Widely.
In order to determine the minimum
length of time which prices in the pres
ent reaction will remain around the
lows, it seems advisable to make some
allowances for the fact that today the