The Washington times., 1928-04-23
SUMMER funds.
WAITING FOR
ZA|NERS


There's 5000 of vacation money
to be given away this week to am
ateur ad writer's of Washington
who are competing in The Times
zain Ad Test.
A check for 800, which costs yon
nothing, will buy a lot CT odds and
ends. several gallons of gas and
canned goods for, that summer trip.
Two such checks are to be given
out at the end of this period Of the
contest.
Remember that the deadline for
sending in your ads Is next wednes-
day. April %. The weekend with
| it's rain and cold winds kept many
folks indoors and gave them an op
portunity to sit down and try their
hand at ad writing.
Few Words May Win
An ad of a few words, on a sheet
of paper the size of postal card,
| and advertising the merits of goods
| ness eirn1s in the test. may win
| But-that's not all. There are
$40 additional prizes OF value to be
distributed following the Judging of
the ads received during the past
two weeks. Look them Overhead
the list in The Washington Times.
1t may follow that you will win
smaller prize this week or that
your ad which you sent along after
only a few minutes thought will
win the 81 900 cash prize to be
given away at the end of the cam
| paign.
I'm having a great time writing
ads" one of the contestants phoned
| the Times. Zain Ad Test Editor to-
day. The whole family is playing
the game with me. We are going
to have a lot of fun whether we
win a prize or not. 1t beats cross
word puzzles q mile, and there's
nPney in it."
Time 10 Write
There's always a pencil and
sheets of paper in your kitchen.
Why don't you, write ads while
getting dinner, while. waiting for
the oven to get hot. or waiting for
the family to come nome from work
or play. 1t would help to while
away the minutes and may mean
money prizes or articles of value.
All of you read ads. Often you
say, II could write a better ad than
that myself
Very well, try 1t. You viii have
no competition from professional ad
writer's or newspaper men, because |
they are barred from the COMPETE
ton.
Many of the slogans on which
millions of dollars have been spent, |
have been written, not by profess
sional ad writer's, but by house
wives, by working men and women
in such contests as this.
In some cases you will find that
ad writing Is your natural forte,
that 1t is the career you have been
searching for and the way may open
in the present test for you to get
one of the big ad writing jobs.
AS class, ad writer's are among
the highest paid in the country;
not because they can write long,
wordy stories about the products
they seek to advertise, but because
they can say a lot In just few
words and q few words that mean
q lot.
Read About The Firms
1t, will be a big help to read the
ads the 80 firms In this composition
are publishing daily in the. news
papers. You don't need a dictionary.
Al good ad and one which will win
prizes is one with short, common
words that anybody can understand
When you read tonight under an |
electric light, write an ad about the /
Potomac Power Company; when you |
cook on your electric range tOmor-
row morning, write an ad about Il
when you play your monograph this |
evening, write an ad about 1t.
The drug store next door will |
serve you Garry's Ice cream. Eat |
plate of it or order brick and /
then write an ad. OF course you |
can just use your imagination and |
ture in your mind what you would
want a thing to be, then apply that |
to paper and write in the name of /
the firm which handles that article. |
Make Your Move
Easy? Why it's easier than writ |
ing out an order for groceries. It's |
simpler than filling in the laundry |
list.
You may use typewriter, pen or
pencil in writing your ads. Come
on and try it.
It's a mighty fine game. Make
your first move today.