New Britain herald., 1928-01-07

], to one it will not lay dat. But, sup
 posing you succeed. you then try tc
 fold it over. Having accompltshed this-men have been driven insane by tribulauous Of less moment-you sneak the scaFf gently up in the air and over your head. Quickly and deftiy you attempt to place Il somewhere near the nape of the
 neck. Just as you utter q sigh Ql victory. the scarf will most likely un- fold. Then 1t is necessary to SC through tho same procedure. With patience and increasing skill you may be able to do tho trick by the middle of April and by that time you can place it away in mothballs or send it to a foreign missionary. so- ciety. In the latter case 1t will prob ably become a Sunday gown for Q dusky blonde in the fastnesses of the illimitable forest.
 { But going back a bit. Imagine if your imagination can be stretched that far-that you do succeed in get ting 1t on the back of your neck You reach for your coat and the thing falls to the floor. Again, if you succeed in getting your coat on you discover the scarf has work ed its way up around your ears. But do not lose your mental equilibrium. | Remove it carefully and with firm control of your temper, and present 1t to the coachman.
 Radio fans are hearing the great stars of stage and screen and are hearing the big events of the coun- try, but the usual thorn is found wherever one tunes. Grand opera advertises g. brand of washing pow der, prize fights advertise 2 certain 1 type of of stove grate. football games advertise climates of other sections of the country. dance orchestras ad- vertise pest exterminators, etc.. etc. That stun h all right as long as it isn't carried too far. What we mean Is that as long as the fan hears the program he'll listen to that stuff, but the minute the advertising be- comes so prominent as to crowd the music or entertainment out of the ] spotlight the listepers begin to howl that n bad taste is creeping into their mouths.
 Will Rogers, on Wednesday night, took subtle ride out of Graham McNamee for his enthusiasm over the California climate last Monday during the Leland Stanford Univer- sity of Pittsburgh football game. Will became immensely popular with thousands of radio fans then and there. Of course. Graham may have been enthused over the climate, but it seems to us that he has shown himself, in the past, to be too much interested in the welfare Of the fan to waste valuable time in speaking of balmy atmosphere and pretty flowers. Whether or not there was method in his madness, We shall never know. The only thing is that Mac didn't do right by the fans and he has suffered, as 8 result.
 ! Will said, in substance. that he knew what kind of flowers adorned i one of the floats, but that he never found out who won the game. He , was right. McNamee was so much occupied with telling about Califor- mia and an airplane ride he took. that he forgot to pay much atten- ton to the game and it Jagged con- sidsrably. He used to be quite in- ,terested in the various shades and hues of the trees on West Rock, New Haven. but he never became so en- thusiastic regarding the surrounding landscape that he neglected the de- tails of the Yale football games. If the National Broadcasting Co. wanted to present . nature program. why didn't 1t select some native Cali fornian to describe the surrounding flora and fauna, so to speak. He could have handled 1t much better and with much more pep. Honest- ly, we thought McNamee was going to lapse into poetic phrases at any minute. Seldom does such condi- ton as last Mondays exist and it's well for radio that 1t doesn't.
 The public doesn't mind subtle ad- yer.ising; in fact, subtle advertising h rather pleasant and the firms that present programs really benefit the radio audience because with their resources they are able to secure better than average talent in many cases. But those firms seldom men, tion their products except as a side issue and the fan is not bothered because he hears the program and the publicity hints without the one interfering with the other. That's good will" stuff, but the other is something else again.
 Maybe McNamee was genuinely enthused. but he chose the wrong time to describe his feelings. With thousands of football fans listening for reports of yardage gained and touchdowns made, it's all an an- nouncer's life is worth to start de- scribing nature.
 Occasionally the Observer pauses