Imperial Valley press., 1928-01-10
new ESSEX ON
DISPLAY HERE
HANDSOME CAR

New and beautiful lines and col
rs in the most advanced style cou-
Wled with mechanical rcflnemcnts
re the outstanding changes in the
'ew Hudson Essex line which has
Just gone on display at Walter NJ.
Murphy Motor Company, 615 State
trcct local Huds~l and Essex deal
=. This year. the arrival of the
ars was timed to give Southern Cal
fornians a view of them at the
came time they went on display at
he New York show.
The rcw line offers a complete
cries of models with - closed mod
Is. These are the Hudson standard
built 4-door sedan ard the custom
Quilt victoria, landau sedan and T.
lasscngcr sedan on the 127 inch
yEecll asc: n coupe with rumble
seat, coach and 4door sedan on
ne llS-iuch Hudson ch4ssiS: and
door sedan, coach and coupe with
'Hmble seat in the Essex line. All
the cars are low hung. strictly mod
ern in style and designed to assure
them distinctive character Of
their own.
ESSEX, this year, makes its APP
o"arancc with Bendix 4-whccl
rakcs. Thesn h"akcs have herctc
ere been confined to ears of Il much
higher price class and their insta,
alton on the Essex is considered eX-
optional. In making the change in
he front wheel assembly when the
'wheel brakes were added, heav.
'er anti-fri~tion steering gear haS
tccn introduced. This is ball
3caring tspe and is revelation in
What can be done to make car
easy TO handle. 1t is said to be a
raturc peculiar TO the Essex.
Attractive Trimmings
Motometcls on both ears have
been removed to the dash and their
2lace has been taken by Il sculptur-
"a ornament representing fleetness.
chosen by the Hudson Company as
characteristic Of the line. Both ears
are fitted with hcadlamps OF colon
ial design and similar saddle lamps
rountod on tie cowl. In the Hudson,
al lamps are nickel and in the Essex,
the rims are nicklcd while the mail
lamp-bod;es are in brilliant black.
To complete the distinctiveHess o.
the front end views, all ears have
vide sweeping Tenders, extra mar
row front body pillars and us
inctively shaped visors.
The interiors of the ears Lave re
ccived special attention to produce
the maximum in utility and rich
ness of finish. The new Essex bod
ics are roomicr than in any previous
;rS, the low hung effect having
'ccn obtained without lesscning any
Of the head room. The rear quarter
IS designed to give considerable
more ShoulGec room for the rcai
seat passengers. The upholstering is
litted with custom smOothncss and
IN every case is in shades that match
he body colors.
Another feature in the Essex as
well as in the Hudson, is the new
steering wheel. This is slender in
design, formed with finger scallops
and colored ebony black to match
the instrument board. Concealed in
its slender outlines is extraordinary
strength for it's backbone is re-
ihforced steel. The whole unit pro-
notes both safety and ease in handl
ing as its weight is sufficient t9 alb
sorb all minor road shocks.
In accordance with ly2S STYLES,
thc coach and sedan are built with
side windows each. They side be
tween felt pads against winch is
maintained slight spring pressure
which minimizes looseness and rat.
ties. In the coupe, the rear window
lowers so that the passengers in the
rumble seat may speak with those
inside.
The new Hudson ears are designed
so That the motorists who en- Joy
super performance may also nav,
exceptional standards of style and