Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-09-23
CHRYSLER TO
BUILD TRUCK
Two Sizes Ready For
Launching Soon
Official Says

Definite knowledge that chrysler
Is the organization which will build
and market the new line OF Fargo
commercial ears and trucks became
available today in a statement that
IL will soon announce two lines OF
vehicles bearing that name. They
are Of half ton and three-quarter
ton capacity.
These two cars are but the first
Of the new series which eventually
Is also to include one, n and one
half and two-ton units.
The half ton model is TO be known
as the Fargo Packet, and the three
quarter the Fargo Clipper. Both
differ materially from other com
mercial vehicles, particularly IN I'M
proved appearance, in design, n IN
greater performance capacity.
They reveal, according TO ms
statement, many Developments IN
dicating that Chrysler plans TO es-
tablish its leadership in the com
mercial vehicle field along hte same
lines as il has done with its pas
senrer cars. From the appearance
standpoint. both lines viii show
many Of the influences Of modern
distinctive passenger car design, a.
developed BY chrysler.
The new Fargo Express models
will Be sold by the Fargo Motor
Corporation. n recently formed divi-
SION Of the Chrysler Corporation.
According to j. +. Fields, vice
president in charge Of sales Of the
rh~vsler CORPORATION, Chrysler's de-
cision 10 build commercial cars Is
lonr-considered move. I'VE pc
lieve our success in this new field
il assured from the start" he says
aChrvslcr's tremendous success N
revolutionizing the passenger car
field practically forced II 70 ente,
the commercial field. Business and
industrial organizations in the last
four wears have made request upon
-rones fer commercial cars which
would Be dsigned and manufactured
in accordance with Chrysler prin-
ciples.
clinner have been developed 70
meet a market which, up 70 now.
has been supplied only In a Limited
wav BY custom builders at prohiDi-
tive prices. Consequently, we IN
mediately find an opportunity TO
serve a market not heretofore ade-
ouately served BY other manufac-
sChrvsler's extensive experience
A. motor car engineering, design
ing, manufacturing and marketing
together with its unusual purchas-
ing advantages and other cost-sav-
ing principles, enables US, from the
start. to produce this commercial
line at prices which will speak Tor
themselves. /.
"The public has come to e~peet
from Chrysler the last word ~
automotive products. Approaching
this. the Fargo commercial line was
not determined upon until we had
assured ourselves that il would con-
tribute to the commercial field
what Chrysler-built passenger cars
have contributed 70 that field"
Both lines OF Fargo cars will be
built at the Chrysler plants IN De-
tr0it, and have been designed and
engineered and will be manufactured
by the Chrysler organization. Mr..
Fields points out that they contain
many design features and abilities
never before incorporated into COM
mercial vehicles.
Distribution throughout the Unit
ed States and Canada is planned i'm
mcdiately through Chrysler, DeSoto,
and Plymouth dealers, as well as
through dealers Of other ~organiza-
sions, under separate sales agree :
ment. Shipments from the factory
cf these new commercial ears have
already begun.