Evening star. [volume] (Washington, D.C.) 1854-1972, 1928-09-20
SPORTS AID SALES
OF RADIO DEALERS
Base Ball and Foot Ball
Create New Demand for
Sets and Parts.
BY MARTIN CODEL.

NEW YORK, September 20.-Base
BAN and foot ball, added to politics, are
serving to create an unprecedented de-
mand for radio apparatus. This is the
report brought to the Radio Worlds
Fair by manufacturers and dealers from
all parts of the country.
Even more than prize fights, the ap-
parent favorite among the sports dc.
scribed by radio, the autumnal crop OF
events is leading people to replace their
old receiving sets or buy their first sets
In greater numbers than ever before.
JOY within the industry. which looks
to record market, is unbounded as
the 1929 market is surveyed.
Radio advertising accounts are SWELL
ing. Leading set, tube and parts fac
tories anticipate running full blast we'll
beyond the Christmas season. There is
much backslapping and handshaking,
here at the seasons most important
radio exhibition, over trade prospects
that have already begun to bear SUBJ
stantial fruit.
Politics Help Sales.
Politics, going on the air this year on
q scale never before attempted, has
boosted up sales to remarkable degree
during the last month. First it was
the acceptance speeches of the party
candidates on the national ticket. Now
1t is the routine campaigning, national
and local.
Aside from politics, the wind-up of the
baseball season and the forthcoming
world series are now the greatest slim
uli to radio sales Next comes foot
ball, which lends itself peculiarly well
to microphone description. Some time
next month the grand opera season
starts in Chicago, and the big chains
are again promising broadcasts directly
from the Chicago Opera House.
These are only the highlights of the
broadcasting season. But they are
sufficient, in the opinion Of qualified
observers, to account for the unusual
activity and prosperity the industry now
reveals
Stage Takes to Radio.
Radio has gone on the stage. Broad
cast announcerS have seen themselves
in the movies many times, but their
''stuff" is going into Broadway drama
for the first time during the dramatic
season now under way. Part OF the
accouterments of two prize-fighting
plays which have Just opened on Broad
way are "broadcasting" systems through
which the progress of actual bouts on
the stage are described in we'll simu-
lated Graham MacNamee-J. Andrew
White style.
In "Ringside,' an imitator of Mac
Namee's peculiar tense manner OF de-
scription makes clear to many women |
in the audience who have never seen |
a prize fight but who have become fans |
by reason, of the vicarious thrills they |
have experienced from radio accounts |
of recent famous bouts, just how it's |
really done and what it's all about.
Through loud speaker that is heard
all through the championship fight |
scene in the third act, the blow-by-blow |
story is carried to the audience. Ii |
the play 1.-The Big Fight" in which Jack |
Dempsey is starring with his wife, |
Estelle Taylor, the same device is used. |
The producers say that this has vastly |
increased interest in the plays; there |
Is no doubt that radio announcing" |
adds to the exciting effects in the pro-
auctions.
Copyright. 1928 by North American
Newspaper AIiance.l
It Is a rare prisoner who cannot find
some fault with his priSon.-Boston