Milford chronicle., 1928-12-28
BUSINESS is AFTER ALL re-

BUSINESS is AFTER ALL a re
ciprocal matter. Stores are no
alone for the merchants who owl
y them nor are they only for the peo
. pie who trade with them. Withou
: the other the merchant cannot sci
and the customer cannot buy. Ant
reasoning in the negative, if the mer'
: chant does not satisfy the customer
n the customer will trade elsewhere
n and if the customer trades elsewhere
the merchant is deprived of the op-
portunity of striving to satisfy the
5 customer.
By trading at home with the home
town merchants the people of Mil
, ford become the architects of their
own business places. They create
{ the demand and the home town mer-
) chant, assured of the demand, does
not fail in meeting it. 1t is always
more convenient to trade at home,
and assured of your trade the home
town merchants will find it quite
convenient to meet every merchan-
disc wish.
Every citizen of Milford is inter-
ested in the growth and improvement
of the community, but many of those
who trade out-of-town do not real
ize that community improvements
begin with the improvement of its
business. The business of a town
or city is its life-blood. Knowing this
no citizen will stunt the natural and
deserving expansion of his home
town while fostering that of another
community and its business.
If it must be done in spirit of
selfishness, don't buy at home to help
the merchant but to help the home
community and yourself. Thrust
your business upon the local mer-
chants and force them to prosper, |
that they, prospering, will make the
community prosper and bring more
prospering merchants and buyers in
to town to increase competition and
through competition reduce prices,
and increase quality and stocks to
choose from.
SENTIMENT HAS PRESERVED
the traditional Importance of New
Years Day, a day of festivities and
of resolutions, of innovations and re-
Elections. ANY one of the other 364
days in year would serve these
purposes just as we'll, but custom [
has put emphasis on the first day of I
January and so the nation and the {
entire Christian world make pause {
today. L
AS things come and go, the year h
1928 was not a black smudge on the n
nap of time. Business was not as
for some as desired and Y
neither will it be in 1929. Agricul- n
ure suffered from weather and trade 81
but it might have been a
worse. The nation was spared pes Il
Hence and overwhelming catastrO- p
he. The worlds series was an epic IL
n base ball and the autumn Witness q
d foot ball season of unpreeedent-
d popularity. The year 1928 could sc
ave been worse and still not so bad re
S some of its predecessors. al
The infant year of 1929 is a clos pi
i book. That is fortunate for the w
ublic peace of mind. The wisdom al
7 the Great Designer is superbly Oh
in the cloak thrown tn
bout the future. Man would be tor m
lred if he knew all that the new al
ear had in store for him. LEI
But the prospects are good so far wi
; they can be interpreted. For bus
ess there is an army of Optimists va
Id for many folks this is the gauge WI
good year And yet important w
material prosperity is, 1929 will pr
I've failed to be a happy one if it so
lnders only to the pocket. m;
The United States as a nation is IS
.cused Of neglecting it's soul, of pr
Mammon, of succumb- co
g to the mad rush for the dollar. pc
is confronted with evidence that it ca
ignoring its conscience, its ira pie
tiOnal standards of high national in
1rality. If this is so, then 1929 Blu
esents golden opportunity for ill to
veal. bel
The nation, the state, the city, the gel
Ialler units of government and the the
lividual all have their opportuni- on
S in the year ahead. For any per- poo
4 to stand on the threshold of
W year is somewhat awesome.
ere is always a right and wrong
lrse OF conduct. Conscience usu- i'e
y fixes the labels on these Alright. the
voyage in the Great Unknown, 100
course is not charted except as we
lscience and such attributes as a Ien
h sense of morality and of honor nee
of duty stand by the navigator's nea
O. are
zow pla,
PERHAPS the one most important 1
erence between the life of mod swe