The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1928-05-04
MEN 60 At TER
zA|N TEST
AWARDS

Do washington men have more
leisure than washington women?
The mail of The Times zain Ad.
Test Editor for the past two days
would make it appear that the
men have more time for writing
ads, for the majority of the ada
submitted for this double period
with double prizes feature were by
men.
Last week the honors were divided
evenly. A man won q check for
500, a woman won q similar check
and the $50 additional prizes were
split between the two classes.
Ad-writers now are working on
double period to end May 16. There
will be two checks for 800 each to
be awarded and 800 additional
prizes.
winners OF the 1876 prizes for the
period ending May 2, will be an
nounced in next Sundays Wash
ington Herald and in next Mon
days washington Times.
Special Announcement
And make sure you read an ex-
traordinary announcement that's
coming Sunday. 1t will startle
you--it will interest you--it will
make you glad you got into the adj
writing habit.
A lot Of new contestants are in
the list this week; many, VINO
earlier in the test saw no adj
vantage to themselves, have seen
the lignt-they are sending in prize.
winning ads.
Some ad-writers are sending in
only a few ads on the majority
of the thirty-nine business houses
participating in the test and are
centering on them.
Mrs. Lorraine Good, member of
the popular radio team of Jimmy
and Jane" who appear on Mondays
and Fridays on Radio Station
WMAL, is an enthusiastic ad writer
In The Times Zain Ad-Test.
Jane" made a tour yesterday of
some Of the stores in the test and
got so many IDEAS she says she is
bound to win some Of those prizes,
because am going to write about
a dozen ads about every one of the
80 firms i'll the test"
Democratic Organization
The Zain ad-writing> fraternity is
about the most democratic organiza-
lIOE III tOWAs LIVERY SSCI1DH anu
community of Washington and
nearby Maryland and Virginia is
represented and the number is fast
increasing.
Last Mondays Washington Times,
which carried ads about the products
Of each Of the SO business houses in
the test, is being preserved by many
ad writer's and used as q sort of
worksheet by them
Ad writer's are having a lot of fun
writing about Yummy, the new
drink. Ask your grocer about it.
It's mighty easy to write ads about.
You don't have to start on any
firm at random and start writing
write as many ads as you wish
about them all
Read the special prizes offered by
some of the firms. Send in ads
about them and keep on trying until
1t will be so easy it is like finding
them in the street.
The entire list of firms in the
ad test are printed in today's Wash
ington Times. Clip them out and
save them. Study them and get
your ideas.
Today is the best time to start
writing ads. Professionals and
newspaper men are barred, so you
have no competition there.
Send in your first batch Of ads
today. then get busy and write a
new batch to be sent in next week.
The more specimen ads you have
In the more chances you have of
winning some of the prizes.
And don't forget that a grand
prize of $1,000 is to be paid the
writer of the best ad of the test.
If you win one Of the 800 prizes,
you will stand good chance to
win the grand prize by entering
the ad on which you won the
smallAr NriZe.