Evening star. [volume] (Washington, D.C.) 1854-1972, 1928-01-18
CLEAN NEWS AIDS
ADVERTISING VALUE
Associate Editor of The Star
so Holds in Addressing
AID Club.

Advertisers who purchase space In
papers in which an effort is made 10
attain accuracy. decency and reliability
In the news columns Use a medium
worthy Of their product, Newbold Noyes,
associate editor of The Star, told the
Washington Advertising Club at It's
weekly luncheon in Harvey's Restau-
Yant Yesterday.
Mr. NoyeS' topic was The Relation
OF News Content 10 Advertising Space
Value" A proper adjustment OF such
relationship lis the basis Of successful
newspaper, the speaker said. pointing out
that there is definite relation not only
between the volume OF the news, which
We on The Star consider a very gerlu-
Inc. economic commodity" and the
volume Of advertising bat also between
the color and complexion Of the news
and the type Of advertising II was the
latter relation that was made the basis
Of MY. Eoyes' address.
Accuracy anc Deceney IL Aim.
In the rs columns Of news which
Ia an APPROXIMATE daily average in The
Star" be said. we Try 70 present q
record Of the essential facts relative 10
the news Of the day In readable,
clean. interesting and wholesome way.
VIZ Try 10 give what the public wants.
bit not 700 much u what certain
percentage Of the public wants, because
inen YOU are getting over into another
class Of journalism II lE our effort on
The Star, and the same IL true IN every
other 6rst-cIsss newspaper IN the coiIH~
Try. 10 build up reputation fof news
accuracy ard 1ecency. sslc the ac|er"
G.naka afss% So z an
~-f4en he biyk space IN our columns.
srhe SDsee he buys. his message ~ the
,.,ss3gtc, ASSUMES in the public fYe the
rseay f1j,lr ~ accuracy 5Gc GeCency
Hizfg-2Fade news treatment ana bign-
grace advertising should, and 90, 10
hand In hand"
Thai is Why modern advertisers con-
sihey the character a. we'll a. Tie eHer'
fggeneag of tic medium Lley usF, IL
was ty,3nLed out, and Why Al news"
DsDefg which are careful 81 me "colof
~ the ness that RDes into tGrD MAKE
uD sti11eed III reaching ule klno ~ n
tglo.ac fgrst-claSA tDlai aio iihbDn"' "'
xfstiAefs sfe seeG!Dg
The relationship N.tnern news con"
t4t,t and advertising space value is .iIa'
intimate and fundamental W the press.
tne advertiser and tfis puDiiE, sa'a me
SNEAKER In holding u tns Fosd flesf)y
defined by tiaat truth We shall achieve
mutually notD credit and prosperity.
Address on Thrift week.
In 1nipBdurlng Ri Hoyfs, Norman
Esi president of tbs dub ~hp presided
e. tne luncheon polntfd o1t 'is' thik
,.a oaIv vas National 1hsiu week. bit
Kations! Newspaper Advertising week
llbO.
Sylvan King chairman ~ special
~f,,runft.@e for the development ~ the
cub outlined anne III the plans that
had keeH formulated Win We" W
e4hking WasilngLoBisHs betEf q" r
alaiut1d with their own eity "btcaia
se believe I,ls Capital is better adFfi p"
tsAa oui.ide than within fof ~ a.
sna1le. Nf King DECLARED ftw DcA'
fesInenls realize that there arc lIs IL
brsTies mere i4e es.d that IL Hk11cs
llve topics would Df pfehsnlfd ny ma
committee during 1928
Clsaaf w owen. trustee ~ me
Washington KiYanE sisoke 3tl 1hiii,
week and stressed the importance oi