The Ely miner., 1928-12-21
LAKES, FARMS
WILL BENEFIT
ENLARGED STATE ADVERTISING
GROUP WILL BE KNOWN AS TEN
THOUSAND , LAKES GREATER
MINNESOTA ASSOCIATION.

Ten Thousand Lakes-Greater Min
neSota Association is a name that will
become well known throughout the
state in months and years to come. 1t
is the name of the enlarged organlza-
ton which will perform the work OF
selling Minnesota to the world agri-
culturally as well as a great summer
playground.
The new association represents the
merged units which previously have
been known as the Ten Thousand
Lakes of Minnesota Association and
the Greater Minnesota Association.
The formal consolidation took place
at a Joint meeting of the two organi-
cations held at the Ryan Hotel, st.
Paul, Friday, December IA.
The session marked the twelfth an
nual meeting of the Ten Thousand
Lakes Association and the annual re-
port of H G. Hotaling, secretary gave
the information that during 1928 l.
555, ,964 tourists from other states visit
ed here and spent $90,31l $50. This is
more than double the tourist business
of five years ago, the first year that
Mr.. Hotaling was secretary OF the or
ganization when 10000 tourists visit
ed the state and spent $40, 900, 900 here.
A substantial increase is shown over
1927 when 1,44l,l01 summer visitors
left Sc, ,405, ,480 in the state.
While the Ten Thousand Lakes As
Sociation and the Greater Minnesota
Association were fully merged as far as
business transactions are concerned
last May, the formality of binding
them together permanently did not
take place until the December meet
ing. Last May when the directors OF
the two organizations decided to pool
their resources and extend their efforts
from one Office the publications of the
Ten Thousand Lakes Association were
changed to include agricultural ma
terial. The general advertising cam
paign reaching II, ,101 $50 readers of 2C
newspapers and IA national magazines
was changed so that farm inquiries
were invited. Later in the year strict
ly agricultural campaign was inaugur-
ated reaching 5,319, ,403 readers of farm
publications. More than 100000 pieces
of advertising material were printed
among which were 10000 maps, 25,-
900 copies of Recreation Days. 25,00(
copies Of an illustrated Minnesota
booklet, 5000 agricultural maps anc
folders and $4,000 rotogravure calen.
dars devoted to industrial, agricultural
and recreational advantages of Min
neSota.
Motion pictures showing agricultural
as well as scenic views of Minnesota
were shown before 100000 persons
during the year. The Association had
an exhibit at the National Outdoor
Life Exposition at Chicago which was
visited by more than 100000 persons
Many ether publicity ideas were alsc
fostered during the years work.
New officers of the Ten Thousand
Lakes-Greater Minnesota Association
are Roy E. Dunn of Pelican Rapids
president; Frank s. Gold, Minneapolis
first vice-president; A. D. Darge, st
Paul, second vice-president; Otto c
Neuman, Wheaton, third vice-presi
dent. Those with Eli s. Warner of st
Paul comprise the executive committee
Other directors are Arthur L. Robert
of Winona, Ray D Handy of Duluth
Frank March of Litchfield, B. B
Gislason of Marshall and F. r. Dux
bury of Bemidji. H. G. Hotaling wa
reelected executive secretary and c
B. Mills of the Midland Nationa
Bank, Minneapolis, treasurer