Evening star. [volume] (Washington, D.C.) 1854-1972, 1928-03-02
S5(Q,0lD,O)O RADIO
TRADE ESTIMATED
"Nema"; Increases Former
Figure Arrived at in United
States Survey.

"Nema," as the National Electrical
Manufacturers Association is known
throughout the trade, has added about
$40 100000 TO the estimate Of retail
radio business done annually In the
United States. increasing the estimate
drawn from the Department Of Com
merce dealers survey 10 $500. 000, 900.
Variance of opinion is general IN the
radio industry as to the accuracy Of the
estimates based on dealer question:
naires in which more than 10000 radio
dealers of the country We're asked to
calculate their annual volume OF busi-
ness Accepting the Government sur
vey, the radio division Of 'Nena" in
terpreted the returns to show that the
average dealer did business Of Sal 900
In 1927
The Department of Commerce survey
showed that $4,000 900 worth of hIsi-
ness WAS done by the IS per cent of
dealers submitting returns leading to
the calculation that $3.50, 100000 worth
represented the entire retail trade
"Nema." which furnished the dealer list
With which the Government worked. did
not dispute this figure openly. but does
SO tacitly by its own estimate of half
billion dollars.
The latter figure is more acceptable
to the Radio Manufacturers Association,
which has been vigorously cliticizing
the Governments figures on retail bust
ness while praising the stocks-on- hand
reports as showing the turnover trends
In radio
The fragmentarv and purely spec
ulative statistics derived from the Gov
eminent report" said Bond Geddes.
executive vice president Of the r. NJ. A.,
were the basis OF guesswork estimates
used to the disadvantage of the whole
industry, and unquestionably depressing
radio purchases last Fall by unduly
alarming and 0iscouraging dealers and
5obbers The retail statistics survey
has not been Endorsed by the r. NJ A.
and cannot be successful or reliable
without more complete returns" Mr..
Geddes thinks that manufacturers pro.
ouction statistics would be a better
guide.
'Nerla" is not criticizing the Govern
n1ent figures, but makes some calcula-
tons of its own. Its organization is on
. basis Of keen rivalry with the r. NJ. A..
but 1t does not choose to be drawn into
o trade controversy.
The ''Nema" report further estimates
that there are 8.G00,00o radio sets now
In use In the United States. of which
at least 100000 are said TO be A. c.
tube sets. It points OUT that the dealers
Great Lakes States had on hand last
January l. the date OF the Government
survey, about one-half the total stocks
OF battery sets and about three -fourths
OF the stocks of 4. e. sets. These are
the regions where the highest radio
hroadcasting power is employed, 1t
stated.
A feature of the broadcast of the
Cities Service Concert Orchestra
through WRC at 8 o'clock tonight will
be three dances from the rollicking
opera Of the sea. tom JONES'" by the
famous composer Sir Edward German.
The program has been arranged and
win be directed by Rosario Bourbon.
The Cities Service Cavaliers will assist
IS usual
Louis Kaufman and his Magic Car
pet" voyagers have a busy evening be-
Tore them in the Whitall Anglo Persians
broadcast to be heard at 8 o'clock. The
Oriental atmosphere win. Of course, pre-
dominate. as will be evidenced by THE
Call OF the Desert" In an Oriental
Garden" and Singapore Sorrows" The
Spanish American selection. Lady OF
Havana and the music of Dixie as
represented In Myddleton's Down
South" also will be played.
The broadcast of the Palmolive hour
st 10 oi6IaA will inaugurate a new
policy. 4 THAT request hour at the end
OF EACH tkfee month period of Its
broadcasts VIII be feature event. The
Arst Of these Is scheduled for this eve
ming. Each program will be o resume
Of the most popular numbers performed
By the Palmoliye Orchestra and quartet
es well as soprano and tenor selections
by Olive Palmer and Paul Oliver.
The Lord Calvert Coffee Quintet will
be heard al $3.50 O'Clock In the following
program: Country dance, from Nell
Gwyn." by German: pastoral. from
Rhapsody" by List; "Humoresque." by
Tschaikowsl.y; Love Sends Little Gift
OF Roses" by Openshaw. and "Scherzo
From Quintet" by Schumann
Kin Carroll and Erma Calvert will be
the featured artists in the Star Radio
program 10 be heard through WRC at
o'clock.
The Arthur Jordan Music Forum.
principal attraction tonight Of WMAL,
will present June Moore. soprano, and
Ramon Abario, baritone. in a diversified
program of solos and duets; q supper
dance program by Horace Walker and
DIS orchestra, and recitals by Dallas
Tucker. tenor, and Harry ZELDA, q pop
ular pianist OF Pittsburgh.
Selections from current musical COM
ecies. the trf-weekly children's period
conducted by Miss Evelyn Reichard
and resume Of municipal government
sNairS make up the evening program OF
WRHF.
WIFI has scheduled varied musical
program which win be interpreted with
talks BY Representative McSwain Of
South Carolina and Thomas c. wager.