The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1928-05-22
T |VA[ ZAIN AD
TEST TWO
DAYS OFF

The unexpected usually nap
pens"
How many times has that remark
been made by winners in the Times
Zain Ad-Test!
A safe estimate is that 65 pei
cent of the ads which have brought
home prizes for ad-writers nave
been given for ads which the writ
ers did not consider their best eL
forts.
That same percentage is expected
ia obtain during this. the final week
OF the aid writing campaign. Thurs
day night. at midnight, is the
deadline. Get all your ads into
the Times.FIerald Building by that
time.
The ad you have been keeping
in the belief that it was not good
enough may be winner. so send
il in, for THE unexpected usually
happens"
Is there plenty of time for new
writer's to get into the campaign?
Plenty Of Time
There Is plenty of time for you.
Get to work right now. Don't make
fancy lavouts nor attempt to make
drawings or print your lettering.
Just use a pen, but be sure the paper
is as large or larger than postcard
size.
Here's another littlA point to re-
member: Don't copy an ad from g
newspaper or magazine Tnat Will
iisuualify it. Use, your own ideas.
You have lots Of them. for you
have been reading the ads OF the ~
washington firms in this test Tor
many years, You know some OF
their ads by heart.
re YOU are not familiar with the
products handled by some OF these
firms. pay them a visit, for they
will gladly explain and assist.
Player Piano Prize
That new special prize offered
~ the Arthur Jordan Piano Com.
pany, of $3.50 Royal player piano.
has aroused great interest among
some of the writer's. The Jordan
company offers this piano to the
winner of the 81 900 grand prize.
provided the winning ad Is about
their piano store.
Maybe you had rather put forth
special effort on Rink Brothers
offer. which is that they will give
q special prize of 81 1000 cash il
the winner OF the 81 900 grand prize
wins it with an ad about their
store.
These two big prizes, the $1,000
grand prize offered by The Washing
ton Times and the many special
prizes offered by some of the mer.
chants in the campaign offer I'M
limited opportunities for you. And
don't forget there are 1876 general
prizes and the $50 Richelieu pearls
offered by The Washington Times
for the best ad submitted during
this final period These pearls are
on display in the show window of
the Seventh Street store of Charles
Schwartz and Sons. jewelers..
Yes, there's plenty of incentive
for you. There are lots Of general
and special prizes and there is the
$1,000 grand prize to be awarded.
Let Your Idea Out
Don't let the ad writing campaign
close and find you in the position
of having had prize winning idea
in your head that you failed to put
on paper and submit to the Times
Zain Attest Editor.
Did you read through the long list
Of prize winners published in yester-
days Washington Times? Many of
the winners were your own friends
and neighbors. You can probably
write just as good ads as they can.
Try it, You can never know how
easy it is until you get to work and
write few ads, then you will wish
you had been writing ads and win
ming prizes from the very start Of
the campaign seven weeks ago.
The staff will finish today mailing
out prizes to the winners. Don't
call at the office for your prize. It
should reach you by tomorrow.
You'd be sorry if you fail to get
in on this last week Of the campaign.
Some of the winners last week just
did get in on time. Now they are
sending in ads for the finals.
Just because you have not won a