Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-01-05

There was g time, not many years ago, when the
majority Of public service corporations operated upon
the policy Of ~the public be ID" Few Of them
gave heed to public protests. They were aggressively
after the present nickel, or dime; the next dividend
period was the extent of their vision Of the future.
Happily for the public-and the stockholders Of
thu eorporations-this policy has been changed. The
public service corporation Of today places emphasis
upon service to the public. They have thrived and ex-
panded under this policy; they have won friendship
where less than a decade ago there was nothing but
bitter enmity. The old order has been completely re-
versed and today they are as greatly interested in
providing service. which will assure dividends ten
years hence as they are in assuring a dividend at the
next period. The new motto Of the leading public
service corporations is: "Help the public to help
themselves" They take the view that general pros
perity means prosperity for their company; that adj
ditional industries, greater population and more in
tensive development mean dividends for themselves as
we'll as the communities they serve.
In accordance with the cooperative policy, which
has become the accepted policy of practically all pub
lie service corporations, the Central Power and Light
Company, which serves a large part of South Texas,
has announced the establishment Of an industrial bu-
reau at San Antonio as one Of the corporations inno-
vations for 1928.
THE Central Power and Light Company recOg-
Mics the need for industrial development to balance
the present agricultural income" E. B. Neiswanger,
vice president Of the corporation, stated in announcing
ance to the territory served the company viii estab-
lish at the San Antonio general office a department
of industrial Development, the sole duties of this de-
partment being to work with the various chamber Of
commerce and city officials to the end that needed en-
terprises will be found and established"
This is not a philanthropic move on the part Of
the corporation-it is merely good business. II sig
nifies that the vast resources Of their organization
will be available to the cities, towns and communities
of South Texas in seeking and establishing new in
dustries which can handle the raw materials produced
in the various localities. They will not promote or aid
"fly-by-night" stock propositions; they will aid only
in the establishment Of such industries as the field
will warrant-the class of industries that assure COM
munity and regional prosperity.
Each of these industries will create a greater de-
mand for the utilities and service the company has to
sell. They will also create a greater demand and bet
ter prices for agricultural products they will bring
more business TO the merchants; more and better
schools and churches, and in hundreds Of other ways
promote development and prosperity throughout South
Texas.
Cooperation has become the foundation upon
which national as we'll as regional prosperity is being
built, and the leadership which has been assumed by
the public service corporations in exemplifying and
promoting cooperation has been and will continue to
be a factor of vital Importance in s%tabilizing the
prosperity CT the American people.