The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1928-02-01
HERB JOESTING TO HELP
ADVERTISE MINNESOTA

Herb Joesting, captain of the Min
nesota University football team and
All-American fullback for 1927 will
continue to chit the line" for Mime
sofa although his days of collegiate
football are over. He has been select
ed by the directors of the Ten Thous-
and Lakes Association as field rep
resentative and announcement Of his
appointment and acceptance was
made today by Roy E. Dunn of Pei
lean Rapids, president OF the associa-
ton.
The appointment of Mr.. Joesting
is the first accomplishment in an en-
larged advertising and publicity CAM
paign to be conducted by the Ten
Thousand Lakes Association during
1923 according to Mr.. Dunn. The
campaign will be conducted under the
supervision of H. C. Hotaling, who
has served as executive secretary Of
the organization for the last five
years and who was recently re-elect-
ed to that office for 1928. The cam
paign this year will call for an ex-
penditure of $4,000 as compared
with $4,000 for 1927.
Outlining the program of the AS
ISOLATION for 1928 Mr.. Dunn says that
the advertising efforts of the organ
ization will include agriculture and
industry, and that it will be necessary
to have additional funds to carry on
the new work effectively. In state
ment concerning the new program he
says: "The Ten Thousand Lakes As
ISOLATION, since its inception has had
but one purpose, to boost and devel-
op Minnesota Because of its attrac-
lions as a summer playground and
the splendid opportunities to develop
the state as tourist mecca, the
greater part Of it's efforts have been
devoted to the proposition of attract
ing summer visitors here. In ten
years, 1917 to 1927 the number of
tourists has been increased from 3d.
900 to 1,441, 101 and the amount of
money they spent from less than a
million dollars annually to $S2,405,-
48O which was the amount left by
outside visitors in the state last year.
During the entire time the As
ISOLATION has been in existence it has
made use of every opportunity to
boost the state, not only as a great
summer playground, but also as a
place to live, and through it's efforts
many new citizens have been brought
here
'The tourist advertising itself has
been of great Importance in bringing
in new citizens. They came here
first on vacation, like the state
and then came here to live. In my
own community l know Of Is farmers
who were attracted here in this way.
The same thing is happening in other
communities and if we only had some
way of checking up we would find
that hundreds of farmers have actu-
ally been brought into the state as a
result of the work of the Ten Thous-
and Lakes Association.
Until 1927 the Ten Thousand
Lakes Association devoted most of it's
efforts to the promotion of the tour
list business and left the matter OF
advertising the agricultural and in
dustrial opportunities of the state to
the state immigration department,
which was especially intended for
that purpose. In 1927 the legislature
discontinued the immigration depart
ment and although limited as far as
funds were concerned in taking on
any additional work, the Ten Thous
and Lakes Association began laying
the foundation for agricultural and
industrial advertising to take the
place Of that which the Immigration
department had once carried on.
Among these efforts was the promo
ion of Greater Minnesota Week." in
which 240 newspapers of the state
in letting lose a broadside
If publicity concerning Minnesota.
This publicity was devoted almost en-
irely to advertising the agricultural
and industrial possibilities of the
state and was compiled by the Ten
Thousand Lakes Association at con-
siderable expense. AS a result of this
'ampaign publicity concerning Min
lesota agriculturally and industrially
vas carried to all parts of the ma
ION, and so efficiently was the ma