New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1928-06-29
MORE MERGERS IN
MOTORS EXPECTED
Wall Street Is Hearing Many
RQmOrS

New York. June 20 R-Hydra-
headed rumors OF automobile mer-
gers stalk the byways Of Wall
Street. Newspaper men trail one to
a denial only to learn two more.
Most of them sprang full-born in
to being during the night after the
recent announcement Of the Chrys-
ler-Dodge consolidation. Others
have grown more slowly to maturity
Many are invented.
Despite assertions Of Walter p
Chrysler that his corporation seeks
neither to rival the existing big
combinations nor to expand faster
street is prone to believe that Chry-
sler u not done with mergers. Con-
sequently it would cause little sur
prise to see companies producing
steel and other needed raw material,
automobile equipment and heavy
duty motor trucks taken under the
Chrysler wing. White trucks and
Murray bodies are mentioned as de-
sirable articles to fill gaps in the
Chrysler lineup.
But Chrysler is not alone men,
toned in talk Of mergers The sug-
gested consultations apparently are
limited only by the combinations
possible by the number of compan-
les producing motor vehicles. 1t has
been learned that White may merge
with REQ. There has been talk of
a White Mack consolidation. Old
rumors have been revived to the ef-
feet that Mack Truck may become
= General Motors unit.
Moon-Gardner or Moon Auburn
mergers are considered real posi-
bilities. From other sources come
reports that several makers of me-
dium-priced cars and trucks may
build combination around Stude-
baker. The street persists in believ-
ing that Peerless, once on the way
to tie-up with Jordan, is seeking
to merge with two companies. one
producing bodies and the other a
new type Of motor. Jordan actually
appears to be headed for merger
through negotiations with Pierce
Arrow. However. more recent re-
ports indicate that such negotiations
have been unsuccessful and that
others are under way looking to a
consolidation OF Pierce Arrow and
Studebaker. Packard is known to
h
solidation proposals. but its execu-
tives are said to have declared they
wish to remain independent.
Declaration of W. c. Durant about
year ago that within IL months or
so he would make an announcement
that would startle the industry has
led to reports that the street Is pre-
pairing to share the thrill by await
ing 4 Durant merger in the near flu
ture. Some erudite financier has
figured that Durant has enough in
f1uence to showing a consolidation OF
Locomobile. Packard. REQ. Hupp
and Durant. For a while there was
talk Of Packard-Na Hudson
combination but this has been dis
PEELED in conjecture as to the ma
ture of the expected new Nash
models.
Absurd As may seem much OF the
talk. the automotive industry. which
has become highly competitive both
in the passenger car and truck
manufacturing and retail fields, ap-
pears definitely to be toward con-
solidation. The number Of produc-
ing companies has been reduced
through financial legerdemain or the
natural risks Of business, to mere
quarter of the pre-war total. There
is Z growing belief that the industry
soon may rest in the hands Of fe"
such gigantic combinations as Ford,
General Motors and Chrysler.
Bankers are said to view the trend
with approval, believing that a few