Evening star., 1928-03-11

Naturally enough, when writing Of
clothes. the familiar opening lines OF
Robert Herrick's poem, THE Poetry OF
Dress" come to mind,
"a sweet disorder in the dress
Kindles In clothes wantcness-"
--as well as the anonymous bit OF verse
that might we'll have been written by
him, too,
MY love In her attire doth show her wit,
It doth so well become her:
For every season she hath dressings At
For Winter. Spring and Summer"
Written in the early years Of the sew
enteenth century. the latter lines are
Just as applicable TO women Of the
twentieth, for the clothes question Is OF
perennial and eternal interest TO
women, and never more absorbingly.
more joyfully, so than in the Spring.
time. when her fancy full often turns
TO thoughts Of raiment.
Raiment-that word Is used because
It describes best of all the sort Of cloth
ing desired when the first faint scent
and feel Of Spring Is mingled on March
seem too drearily familiar, become
mere coverings for the body; the desire
Is to be clad in raiment.
So March through the countryside
heralds Spring with the advent Of "the
sturdy robin. the valiant song sparrow.
and that blend Of azure and celestial
| fire the bluebird," as the New York
| Times puts 1t. while in the city the
shop windows become long blocks of
color. Frightening the streets. They
call to the passerby to shed old clothes
for new. and, in particular, the women
heed their call. eager to answer. They
| stop and stare. But how many there
are, who. gazing hungrily at enchant-
ing perishable creations Of pastel
shades and fragile fabric, at light COL
ored hats and fancy shoes. are yet well
aware that they must buy practical
garments. made TO stand long wear and
not 70 tear. instead Of gay raiment.
| Granted this Is true. 1t is no cause
for them TO feel downhearted. Their
need has been sensed by the clever mer-
chants OF today. and in great variety
and quantity, at prices well within their
reach. everything imaginable in the
line OF clothing is offered to I'LL their
individual and collective needs.
First Of all, though. they must know
what they want. This shopping game
too. has rules that must be followed In
order to win. which in this instance
means to get full value and satisfac-
ton out Of their acquisitions This
fascinating. alluring buying of clothes
must be considered seriously. soberly
and according to scheme formulated
at home and adhered to strictly when
the purchases are being made.
With so many shops 10 choose from
1t might be bewildering question tc
know where TO go, what stores TO pat
ronize. However. the answer Is easy
enough. For practically every depart
ment store, exclusive dress. hat. glove
shoe. or misunderstanding shop. to
the everlasting credit of their owners
and managers. has established itself
through the medium of honest adver-
tising and square dealing. A woman's
choice rightly should be the stores itf
whose advertising she has familiarizec
herself. and those recommended by q
friend whose taste she admires and
who knows about the price she wishes
70 pay Then. too. without any other
help the fact that everything adver-
tised or displayed has the price written
beside IL or on IL should lead her TO the
shops that suit her purse.
The best shoppers make list Of theil
own and their family's needs. with the
price they wish TO spend on each item
beside 1t. The feminine mind is all toe
seldom practical one. and to star;
forth shopping without this seemingly