Evening star. [volume] (Washington, D.C.) 1854-1972, 1928-09-15
POLITICAL APPEALS
WILL FLOOD RADIO.
Socialist Candidate for Pres
ident on Air Tonight.
Hoover Heard Monday.
BY MARTIN CODEL.

Such wholly unrelated subjects as
political litigation and trade promotion
are today the chief topics of interest in
the radio realm. Now, well grown be-
yond the infant stage, the vigorous
young industry is engaged in various
activities that are commanding uni
versal interest.as mid-September ushers
in the new radio season.
Political appeals via the radio have
begun in earnest. The Republicans have
gone on the air with the first of their
tri-Weekly chain programs and have
arranged for large network for Sec
rotary Hoover'S speech at Newark next
Monday night. The Democrats begin
their regular broadcastS next Monday
and will have Gov. Smiths speech at
Omaha on the air next Tuesday night.
The Socialist candidate for President,
Norman Thomas, goes on the air to-
night for the first time on Pacific
Coast network. Politics will be served
portions from now until the general
elections in November.
The Democrats have announced that
they will spend about half million
dollars on radio, chiefly for time on
the air" The Republicans have made
a lower estimate, but their suspicious
arrangements for radio hours betoken
the need of radio chest fully as large.
Sweetser Is Announcer.
1t is worth noting that the National
Broadcasting Company, operator of the
largest of the chains, has assigned
Normac Sweetser as principal an
nouncer for the campaign broadcasts
1Noy M IN +I1a
litical convention in June, but is not
scheduled for any of the big political
events Of this Autumn. Sweetser's
voice is we'll known to radio listeners
as program announcer.
Interest in radio litigation is focused
at this moment on two legal actions of
an entirely different character. One IS
the injunction proceeding started in
United States court at Chicago by Sta
ton WCRW, Chicago, which is fighting
the radio boards order cutting its
power This suit is expected to test
the commissions authority for the first
time, but does not involve the pending
reallocation plan.
The other case has been adjudicated
The Circuit Court of Appeals at Phila-
delphia, by two-to-one decision, has
upheld the invalidation of the famous
the Radio Corporation of America upon
its patent licenses. Since the tube
market last year represented something
like $65000, 900 in wholesale trade and
about 95 per cent of this market was at
stake, the Importance of the decision is
apparent.
Efforts of the radio industry alone trade
promotion lines have been centered dur
ing the last month or two on radio
shows and exhibitions held in various
cities. The biggest event of this kind,
however, is the radio worlds fair which
opens in Madison Square Garden, New
York City. next Monday night.
This exposition, at which everything
that is new in radio will be displayed,
generally draws all the important fig
ures in the industry, as well as thou
sands of dealers from all parts of the
country. Wholesale orders for new
apparatus usually mount into the mil
lions of dollars during the weeks show.
The best part of the show for the
average radio fan, who cannot attend,
is the entertainment that is broadcast
over nationwide network during the
annual radio industries banquet.
This years program Is scheduled for
next Tuesday night. With about rs sta
tions from coast to coast already signed
to broadcast it. and perhaps 20 or
80 more trying to arrange for the wire
facilities all the chain stations will offer
it.
Tuesday nights program includes two
hours of entertainment by such we'll
known stars as Nine. Schumann-
Heink, Paul Whiteman, Vincent Lopez
and Ben Selvin and their orchestras;
John Charles Thomas, Fanny Brice,
Tue 1xyY1I ~
Palmer.
copyright. 1928, by North American
Newspaper Alliance)