Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-07-06

Profile radiator shell and new bowl
shaped headlamps, both chrome
plated, insuring permanent bright
ness and beauty; all the other oene-
fits of the vast and bril-
liant achievements Of Chrysler engi-
neering, research and manufacturing
combined in the principle Of Chrys-
Ter standard quality.
The Plymouth has been SO named,
Walter r. Chrysler says in a state
ment issued in connection with It's
announcement, because il 50 accur-
ately typifies the endurance and
strength, the rugged honesty, the en-
terprise, the determination and
achievement and the freedom from
limitations Of that Pilgrim band who
were the first American ~colonists.
Stresses Need For Car
"The Plymouth" says J. W. Fra
ger, Chrysler sales manager, rs n
first car within hundreds of dollars
of its price TO offer many OF these
features. With each passing year
the public looks for improved prod
ucts and more attractive values,
Chrysler appreciates that this has
been especially true in the low-price
field, in which there has been ar OBJ
vious need for a finer, smarter car
The Plymouth yields results that you
simply won't believe possible IN a car
Of such price until you actually ex-
perience them for yourself. Literally
the whole fabric Of the low-priee
field has been made over in one sure
stroke BY the genius Of Mr.. Chrysler
and his associates. IL is utterly I'M
like any other motor car at anything
like its price. !,
at is individual in appearance and
vet Enthusiastically n Of the new
Chrvsler creations in its smart, new
radiator lines; its sleek, smart sill
houette and its low-swung bodies.
It's designers have employed the bold
strokes necessary TO a wholly der
creation, combined with the genius TO
utilize the subtle, tasteful touches
the public demands and has the right
to expect. Chrysler quality prin-
ciples insure that every rotating ana
reciprocating part is IN perfect oai-
ance before assembly. Fine pre-
cision methods insure that b own
| er actually receives the performance
III engineers designed into the car.
Bodies are long and low. Your
first glance at the car Will imhed
into YOUR consciousness that many
unusually distinctive and original
| features have been combined into IL
| All curves are harmonious, blending
! ncrfeetlv into each other. The curva-
ture Of the top Of the closed bodies
| h-armonizes with the arched window
| ~silhouettes. The embossed panel IN
the side Of the hood conforms with
the windows. Every visible detail Is
| shaped TO conform with every other.
Such minute attentiveness has pro-
| Guced a symmetry never before avail
| able in cars Of its price.
"The full-crown tenders display 2
new effect in their broad. gentle
sweeps. and offer a practical adyan-
tage in protecting completely the
| front of the car from s~plashes. This
whole design II a marked addition 70
the inviting appearance ~ the entire
ensemble.
Locks" It's Power
"The high radiator makes the car
look the power available under is
hood. Sitting behind the wheel one
Immediately realizes that there is q
big. roomy. hiCh-powered car. and one
which also combines all the vigor,
fire and dash hat have always char
| acterized Chrysler."