Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-03-16
SERVICE WILL
Be STRESSED
BY new Store
Policy OF Establish
rnent to Build For
Future Upon Foun-
dation of Service

aService will be the foundation
upon which the Manautou Depart
ment Store proposes 10 establish it,
business" was statement or r. Man
autou in discussing the policies Of
the new establishment he il opening
on Twelfth and Washington streets.
"Every feature In connection with
this department store. all arrange
ments. all fixtures, have been de-
signed with one object i'm view-to
give service" Ne said. "I am conf
dent the people OF the Valley will
appreciate this. l have learned by
experience that service and courtesy
are the principal factors IN building
any business; that they are a. O.
sential in modern merchandising as
is the merchandise ON the shelves"
During the sixteen years MIR. Man
autou has been i'm the mercantile
business i'm the Lower Rio Grande
Valley he has made an intensive
study OF merchandising conditions
and requirements. and his new store
In virtually N naturalization Of the
ideas and ideals CLEANED from years
Of experience and observation.
In designing the fixtures and the
arrangement Of the different depart
ments the services Of department
store engineers OF national promi-
nence were secured. Each depart
ment will be entirely separate, but
All have been 40 arranged MS 70 as
sure maximum efficiency. Every
foot Of floor space has been utilized,
but there il none Of the crowding eff
feet generally apparent IL depart
ment stores. All goods in all de-
partments are we'll displayed, and
the customer can make selections In
the minimum Of time.
Service n Business Asset"
"My experience has proved that
service In business asset" Mr.. Man
autou said. The merchant who
does not give service is doomed %
failure The public demands service
as we'll rs quality goods. and that Is
what We propose to offer them. Ev.
| cry employ Of the store will be thor
oughly drilled in rendering courteous
service. / know the Valley public
will appreciate this.
During the years I have been In
business in the Valley I have Wis
toned a store such a. | am now pre-
pairing 10 open In Brownsville. For
sixteen years I have been working
toward this end. In my smaller
establishments I have tried 70 rem.
der service. and I believe | have sue
ceeded notwithstanding the fact
have been handicapped by lack OF
facilities. IL has always been my
ambition 20 be able 70 erect and op-
crate department store which
would provide the facilities for such
service "a I desired 60 offer my Gus.
toners. and i'm this store my ambi.
tion In realized. Since my boyhooc
DAYS / have been a student Of mer.
chandising. With each passing year
I have been more and more impress
ed BY the fact that those establish
ments which are most successful owe
their success very largely 70 tn
fact that they render service 10 ths
public. The old order has changed
completely. The merchant or toda,
succeeds 70 the extent 10 which HI
renders service, and the establish
ment which fails 70 render suel
service II doomed 70 failure"
" doubt IL the people OF Browns
Vile and the Valley in general real
ize what this store means 70 me
For sixteen years I have been work
ing toward this end-an opportunity
to carry out my ideas of a depart
ment store. n store which would givI
service to n degree heretofore neve'
attempted in South Texas merchan
diEinE. Into the operation of Thu
store I will incorporate all thos
ideas Of service. and will make serv
ice the foundation upon which
hope TO build the most extensive re
tail business in this part Of Oh
state. Perhaps my ideas and ambi
tons may be too extensive in thei
scope: but my observation and *
perience conTinces me that servic
II the one foundation upon whicl
modern merchandising can bull
with any assurance OF future expan
sion"
Comforts for Customers
One or the features or the Manau
tou store will be a large rest roon
on the second floor for lady Gus
toners. This will be fitted UP wit
all home comforts, including writinI
desks. telephones, lounges and
nurse will be provided TO amuse o
care for the children. This roor
will occupy about one-fourth of th
second floor. and lady customers will
be assured every privacy.
Comfort for customers will also N