Milford chronicle., 1928-09-28
MILFORD, FRIDAY, SEPT. %, 1928

WITH THIS ISSUE the milford
Chronicle" closes its iftieth year o.
continuous publication, as loca
weekly newspaper in the town Of
Milford. In the half century just
closed the paper has been under the
direct management and control OF
it's present editor and founder, The
odore Townsend, and grew from a
four page paper up to its present
size on merit alone. 1t was the aim
of the management to supply all the
local news of Milford, Kent and Sus-
sex counties, and the State of Della
ware, that was fit to print in a pa
per that went into the homes of the
people; and, that has been lived up
to rigidly, so that crime, gossip and
visionary or misleading statements,
have been entirely eliminated so far
as possible.
Starting with few more than one
thousand subscribers on the first
Friday in OcIJber, 1873, its circula-
ton has steadily increased until at
the present time 6785 copies go into
the mails for its weekly subscrib-
ers.
It's four pages in 1878 have in
creased from six to eight columns to
each page, and the number of pages
range from twelve to twenty-four
each issue to supply the advertising
demand, and the news from more
than forty towns scattered over the
Del-Mar-Va Peninsula. ~
The milford Chronicle has given
service for business, for moral well
fare, for a higher standard of poll
tics and especially for Milford, one
of the finest towns in which to live
and enjoy peace, happiness and
prosperity. The Chronicle" starts
the second half of it's first century
of life, with the hope, that the lat
ter may see the wonderful develop
ments and be under a management
that will keep step with progress,
righteousness and justice.
With malace towards none, and
desire that the future will see the
great moral questions solved for
the welfare of all, we thank our
readers, one and all.
@eS
THERE ARE THREE distinct |
shopping seasons in the year-fall,
Christmas and Easter-and not the
least popular of these is the former.
The fall and spring seasons are es-
pecially devoted to the renewal of
personal wardrobes by both men and |
women and in this they are differ
ent from the Christmas shopping
period.
The autumn months may be said !
to be peculiarly adapted fo~ shop
ping. The days are bright and cool,
the stores have been restocked, the
weeks afford more time for store
touring and there are so many
things which must be purchased in
the way of personal attire and
household needs.
1t has become national custom
for the family as the vacation season
closes in the late summer to con-
centrate its budgeting and saving
on the requirements of the fall and
winter. The anticipation of the fall
shopping is quite as pleasurable as
the actual shopping is necessary.
Everybody saves for it, participates
in it.
That the fall months are bumper
shopping times for the local bust
ness places is manifest. Every
where are visible the unmistakable
signs of business activity. The
show windows are more brilliant, {
the show cases and shelves are piled !
high with fresh merchandise and the {
store aisles are bustling with eager I
customers. i
The merchants are augmenting G
this business boom and aiding the
shopping public by increasing their S
newspaper advertising. This adver- v
Using gives to both merchant and a
customer an additional force and an C