The Butler County press. [volume] (Hamilton, Ohio) 1900-1946, 1928-02-24
TheCherry
" Where with our
~0 we tell the truth
about many things, sometimes pro-
foundly, sometimes fippantl-.
sometimes recklessly.

That there is radio monopoly of
tremendous proportions seems to ad-
NIT of no doubt That radio is profit
able seems prima facie fact. That
profits do not come forth by the wave
of hand also seems evident.
Therefore, also, to wit and because
of these things, it stands to reason
that somebody pays, that somebody
gets something in return for paying
and that it is good game if you are
on the inside.
There are dozen and more good
games to be in on-big games where
millions roll around like marbles in a
boys pocket, but most of the people
are not in there.
Standard Oil is one. United States
Steel is another. Bill boards-those
more or less ugly things along the
highway-another And so on, ad in
finitum, without any little leas to
bite 'em.
| But back to radio, back to the grid
leak, or whatever it is that leaks.
Bell Telephone, General Electric,
Westinghouse, Radio Corporation OF
America, National Broadcasting
Company, are all linked together in
one big radio game. Nice game to be
linked into. Fat game.
The boobs turn on the loud speaker
and hear Announcer Montmorency
Rausmitem proclaim that the Pune
ture Proof Wall Paper Company will
now present it's Staggering Patrol
mems quartette in the evenings wal
entitled, "After the soup and fisl
come the nuts"
Advertising seems to be the mail
support of radio stations today. W.
get a glorious outpouring of hooey
Y hokum and blither. Jazz, razz am
e Standardization of announcers, dog
gone their fearsome tribe, with fey
honorable and decent exceptions.
But that isn't all. Every once in
while some great factotum of tn
mighty world of zip and WOW is pu
d on the air for what might be calle
o a mass hookup. Everybody's gott
Y listen, or go into silence.
**
With things as they are the genera
run of the genus homo can take hi
choice of hearing what the radio trus
e wants him to hear, or he can wal
It around the block and see how man
II bootleggers he can count per yard.
al 1t is getting no better so fast ths
one-legged man can keep up wit
!, the rate Of speed going backwards.
N We have the promise that a floe
y of Independents are going to be give
/ big push and fired out of the a
& arena.
{ 1t seems not to have dawned upc
anyone that here is the one gan
where the law can put the little ind
- pendent out of business in favor
ie the combination.
N Shades of the trust busters! Mo
IN tails, what change has come ovs
at ouah fair land, watta change! Shive
ing grapefruit! as the brown-ey'
lady said as she picked her pear
teeth.
r We don't know yet half of what
a radio monopoly may mean to I
Nv That's because radio is still so your
~ and tender. It's an egg that m;
: hatch any number of things, If
aren't fussy about metaphors. /
short wave and commercial transml
III sion mean millions entirely aside fro
u broadeasting.
a. And we are an armful Of NUTS
el we don't keep our eyes open and ro
while the roaring is still fairly GOO
Yowl while there's still chance.
If we don't look out for the man
u the microphone, puppet that he most
n is, he may choke the life out OF wh
Ii little, common sense we have a
uh,+,c xUorca he NAV even make