New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1928-08-21
AUTUMN FASHIONS
FAVOR ENSEMBLE
Costume Type to Which De.
si9nerS Have Given Variation

New York, Aug. 81 OP) -
Merchandising views on popular
college girl fashions for fall center
mainly as in general sportswear, on
the ensemble. 1t is a costume type
to which designers have given so
much variation. and which has
achieved SO much appeal through
the manifold Weaves in both silk
and wool, that its success may be
regarded as one to continue
Buyers in the exclusive shops
along Fifth avenue. who, in their
cial promotion types that will at
tract the student, are unanimous
in their endorsement of both the
Jacket and long coat versions
Jacket ensembles are expected to
have their widest appeal in Jersey
fabrics, since it is pointed out chat
from the angle of price and practi-
cality they offer the utmost of serv-
ice for the college girl
Cardigan Is Good
The cardigan. collarless and UNI
adorned, is indicated as the best
coat type in three piece models, not
only in the short ensembles, but
In the long models as we'll. of
knitted fabrics and lightweight
woolens. AS one buyer aptly puts it,
Anything with a cardigan is good
whether in silk, wool or jersey"
While the ensemble of the thick
yarn woolens. which have been so
important in the fall collections.
are not promoted expressly as a
college item, buyers offer the argu-
ments in important in the fall COL
lections, are fashioned so that the
long coat, whether furred or plain
may be converted to the separate
winter coat, an important item in
the student wardrobe.
Many girls would rather spend
a good sum for an attractive three
piece ensemble. and arrive on the
campus looking the last word in
fashion, than buy a moderately
priced winter coat and dress" says
buyer.
Girls Mere Critical
The college girl is looking with
more critical eye on fashions to-
day than ever before" she con-
tinues. land it is more likely that,
In cases where the price question
Is not too predetermined. she will
choose something with distinction. :"
There are manufacturers who sup
ply skirts with winter coats. hav-
Ing the idea of catering to those
who insist on the ensemble as the
only smart costume interpretation.
A special point is made Of the
tuck-in Jacket suits in three piece.
provided with either nlannish
shirt or sweater that may be worn
with q yoked shirt. This is par
ticular comment made on the
sweater in this style. since more Of
the younger girls like the in
types for summer wear. One store
which advanced this fashion in the
spring found 1t so successful they
pre- planning special advertising for
il in the fall
One-Piece E1ocks
The new sheer woolens that have
been exploited so much for the new
season are expected to give i'm
petus to the sale of one-piece
rocks. which, it is said. have come
orward with more assurance this
season. Although the two-piece, in
fportswear as a whole. has been
re-eminent for the college girl.
he slim, tailored, one piece frock
3 expected to become an important
consideration.
Due to the popularity of the
french coat, leather coats are ex-
bected to have an even wider ac-
ivity with the more youthful
lientele. Jacket lengths are re-
Earded with more favor since the
onger lengths are limited to wear
n the extreme cold weather
The trench model has been Of
cred In such varied media for fall
hat its stands out as the very best
ollege girl knockout coat for fall
nd winter. A type that will be
Exploited by an exclusive speciality
hop is fashioned of a glove suede
abric which is guaranteed wash