The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1928-05-25
MERGER NOW
ACCOMPLISHED.

Work of completing the merger 81
the Greater Minnesota Association ana
the Ten Thousand Lakes Association is
now well under way. J. +. Iatam.
secretary of the Greater Minnesota Or
ganization has moved into the ofnces
OF the Ten Thousand Lakes Associa-
ton at ga Merchants Bank, sam
Paul and program to advertise DOM
the recreational and agricultural ao-
vantageS of the state on large Scaie
is being formulated
Considerable agricultural advertising
is now under way, the display aoVef-
tiSementS of the Ten Thousand Lakes
Association which reach more IMAM
eleven million magazine and news
paper subscribers holding forth an IN
vitation for farm land inquiries. Inc
new map of the Ten Thousand Lakes
Association also contains considerable
agricultural material Recreation Days,
a booklet in which appears WrlteupS OF
all Minnesota towns with 500 or more
population will also contain more agrt-
cultural and industrial material than
ever before. New motion pictures OF
the association which set forth the ag-
ricultural and industrial advantages
of the state as well as recreatlonal
material have been booked for extern
sive showings in the east beginning
June 2.
With the combination of the two or
CARNATIONS officers can see more eth
cient and economical administration OF
the advertising publicity activities OF
the state. One office, one central
agency, will now take care of and act
as clearing house for the entire state
with less expense than two could oper-
ate. AS result of the consolidation
of the two organizations it will not be
necessary for the Greater Minnesota
Association to raise the amount first
planned to advertise the state agrl-
culturally, because of the saving OF
overhead expenses. It will be necessary
however, say officers, to raise more
than the amount now asked by the
Ten Thousand Lakes Association II
both the agricultural and recreational
advantages of the state are to be prop
erly advertised.
Mr. Tatam, secretary of the Great
Ter Minnesota Association in speaking
of the merger says: The consolidation
of Minnesota's two publicity and adver-
Using agencies, the Greater Minnesota
Association and the Ten Thousand
Lakes Association should prove high
ly beneficial to the state both in econ
omy and efficiency. 1t will cut down
over head expenses and will place at
the disposal of the agricultural in
terests the experience and publicity
facilities of the Ten Thousand Lakes
Association. Just as it takes time to
build up a successful business, it also
takes time to build up public service
association. The Ten Thousand Lakes
Association has gone through this de-
velopment period. 1t has built up an
efficient organization. 1t has establish
ed good contacts throughout the nation
for publicity releases. It has gained
experience in placing advertising SO
as to get the best results. The growth
of the tourist business in the state
shows just how effective the work OF
the association has been
With good advertising campaign
in behalf of agriculture I believe we
can stimulate farm development just
as we have stimulated the growth OF
our state as a summer playground. I
believe that now is the opportune time
to start an agricultural cam
paign. 1t is my opinion that there
never was time in the history of
Minnesota when farm property could
be bought more advantageously than
now. I also believe that Minnesota
never offered better opportunities than
she does now Citizens of other states
are beginning to realize that Mime
sofa offers wonderful agricultural OPP
portunities and representatives of the
Ten Thousand Lakes Association in at
tendance at the recent National Out
door Life Exposition in Chicago were
pleased at the number of persons max |
ing inquiries concerning farm property |