Imperial Valley press., 1928-09-17
BURR COMPANY OPENS NEW
CHRYSLER AGENCY HERE

Official recognition Of Imperial
valley as a distributing point by
one of the world s greatest motor
ear manufacturers became known
with the announcement today that
the Burr Motor Company, headed
by 4. II. and f. H. Burr has been
appointed Chryslcr distributor here,
with headquarters in the three key
cities Of the valley, Calexico, Braw.
ley and FL Centre.
The appointment is effective i'm
mediately, and the Burr Motor Com
pany is being inaugurated as dis
tribUtor today with Chrysler factory
officials in attendance for the open
ing in all three points.
With record of achievement
that has made their firm name one
Of the best known in the valleys
, commercial life, the Burr Motor Com
pany is expanding its organization in
the expectation that its advent as
Gryslcr distributor here will re-
suit in its greatest growth in over
two years in the automobile busi-
ness.
A. H. Burr has over seven years
experience in the automobile busi.
ness, receiving his training in some
of the best known automobile sell
ing orr" nilations on the Pacific
Coast. His father, +. IT. Burr, has
nccn Il rcSindent of Southern Cali
fornia for over five years, closely
identified with the railroad business
for that time. Together, father and
son came into Imperial Valley over
two years ago, taking over ChcV-
rolet leadership in CalcXico and cs,
tabliShing one Of the greatest sale,
records in the entire state, bringing
! Chevrolet into first sales position
in CalcXico
! Among the Ch:yslcr factory exc
cutivcs present today during the
! the opening of the Burr Motor Com
! panv. whose location is 600 State
+ street are George Clarke. Pacific
! Coast regional supervisor for Chrys
! Ter, II. S. Norton, Ghrysler district
representative for Southern Califor
mia, Herb Laih, and Roy O O'Brien
sales council associated with the fac
tory regional office, all of whom are
! here from the San Francisco head
quarters, ard Ed Harvey, Southern
/ California ANA Arizona factory re
prcsentativc
Congrat;la, ions on thei' appoint
mcnt as Chryslcr distributors have
been wired \. Il. ard f. II. Burr by
high executives Of the Chrvsler Sales
/ Corporation in Detroit.
The two BUrrs, point to Chrysler 5
remarkable record of growth as one
! of the greatest factors influencing
their taking over Chrysler distribu
tion for this territory. Since the
i newest ChrYSler models were an
nounccd at the beginning of the
l92S-29 season late in July, together
! with the Introduction of the entirely
new Plymouth built by Chryslcr, tn,
company has maintained capacity
/ production in a vain effort to keeI
pace with a demand that is still
! growing, they stated. The latest i'll
/ formation received from Detroit i,
that the factory had of record Sept
ember !, orders for the shipment OF
! 3,417 ears to distributors and deal
erS in all parts of the country, the
greatest single months order fol
cars that Chrysler has ever received
"Thc new Chrysler IS > an(
"65' - are undoubtedly two of tn,
most popular six cylinder automobile
ever built,' said f. II. Burr, "anj
the Plymouth has opened up a fiel(
for sales presenting a golden oppor
tunitv to the automobile dealer, fol
no effort has been spared to max,
/ this low priced car 4 comfortable
powerful creation that mocts de
finite demand from the buyer il
this field, who is today demanding
more for his automobile dollar than
ever before in the history Of the in
dustry.'
George Clarke, Chrvsler regiona
manager on the coast, graduated
the Burr organization on its assump
tion of the franchise here today
! Clarke declared that this section o
California has become nationally
famous for its produce and for it,
/ opportunities to all lines of commcrc,
and industry, adding that "this i
one of the richest sections of th'