Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-03-25
SERVICE Will
Be MOTTO OF
BUICK DEALER
Abbott Company I'm
Valley Will Sound
Keynote of That in
New Building Here

Service III to be the keynote OF
a policy Of the Abbot Buick COM
pany. which recently took over the
valley holdings Of th Wells Buick
company and whose formal opening
y set for Monday in the new build
Ing erected for the company at
Ninth and Washington streets
The Abbot Buick company has OBJ
tanned control Of the entire Valley
territory, with the exception OF the
Wesiaco district. and this territory
a. Is the case with Brownsville
will be given over entirety to SER
vice, 7. S. Abbott. head Of the FIRM
has announced.
Although the company hrs been IN
its new home here since Il very few
days after its purchase. and doing
business in N comfortable fashion,
II was only Saturday that the place
vas adjudged ready for formal open
Ing.
Monday there will be flowers. a
crew Of statesmen on hand 20 show
visitors through the largs quarters
Of the concern and all the other en-
terkainment details that 20 with the
formal opening Of such an estah-
lishment.
VI. Masor, who has been placed IN
beharge of the local agency. comes
to the Valley with an enviable rec
ord in the sale and distribution Of
automobiles. He has been connected
with the industry for years, and
most Of these years has been spent
handling Bucks. IL.
His most recent place was with
the Brazos Valley Buick company. OK
Houston.
Mr. Abbot feels. he said. taat he
can intrust his service policy safety
In the hands Of Mr.. Masor.
The sales force is 10 be composed
of Brownsville residents, men who
know the wants and needs OF
Brownsville people. and who will en-
ter into the spirit of the service
hcliey adopted by the company.
Mr.. Abbot, himself is to have
charge Of the Harlingen agency, Civ
ing the service there the personal
touch 80 necessary for the success OF
any undertaking.
The entire personnel of the COM
pany, both in Brownsville and other
points in the Valley, IS 10 be com
posed OF Valley residents. those
81 the force who were not living In
the Valley at the time the Abbott
Wells deal was completed have
since moved here. and will make this
section their permanent home, Mr..
Abbott said.
In the local agency a total Of sew
On men, led by +. n. Happy" Hata-
Trough, were transferred from the
Wells Valley company to the new
concern. These men are all IN the
mechanical department, and MT. Hat.
tabrough is 10 be the mechanical
superintendent I.
The sales force, accumulation OF
which has already begun, j. also 60
be composed Of local men, Mr.. Masor
said.
In the new brick and stucco quar-
~fs<&~f tire company here, ample
rooms has been provided Tor all ser
vice usually rendered automobiles.
This service is to be Of the Buick
type pure and simple-no work will
BE- done on any other make Of car.
@CIur mechanics are Buick meehan-
srs aud we see no reason for creating
noesihle confusion in their minds by
having them work on any other make
~ automobile" Mr.. Masor said.
The company is to carry a full
line OF Buick parts and accessories
as we'll as q full line Of Buick autos.
Mr. Mnsor said, and will stand ready
% service these ears at any hour Of
the day or night
Mr.. Masor says he believes his
company in in position 20 give better
values than any other automobile
srerey in South Texas.
This holds good not only for the
Buick values. whose reputation II
Known. but for our trade-in values
II used ears.
His company il extremely anxious
secure used cars as part payment
IN new Bucks. be declared, adding
khat he believed the Abbott people
would give better values on the
irnde-ins than any other agency In
his section Of the state.
@Tell those interested in the pur-
shase of new Bucks TO bring their
eld car around for an appraisal
we'll treat them right on II" il his
Instructions to all statesmen.