Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-02-27

Local Organization In
National Public
Program Headed By
Leroy *. Morris

Retail lumber dealers Of Cameron
county, 1t was announced today are
organizing for cooperation with the
National Retail Lumber Dealers
association in . nationwide move
uient to promote the ownership OF
ONE and the keeping of present
structures constantly in repair as
well-improyed property. The county
and state organizations all over the
country will be supported in their
work BY a national newspaper cam
paign which is to run for four years
and which. it is estimated, will cost
S4o.O00.000.
Leroy X. Morris, Of the Frontier
Lumber Co., Of Brownsville. has
been appointed chairman of the or
~ranization for this county, by L. p.
levin. Of Cincinnati, president of
the national association. Mr.. Nor
ris will appoint committees to carry
on the movement in this county
within the next few days. The county
organization will operate under the
direction Of G. Z. Meliff Of San An
tonic, chairman for Texas.
Adopt Slogan
Build Now With Safety il the
slogan for the campaign, Mr.. Levin
said IN announcing the plans and
PURPOSE <of the national association.
"This slogan, which will be the
central theme Of the largest news
paper advertising Campaigns ever
conducted in the history Of bus
mess, contains two messages which
we expect to present to the Ameri-
can people for the next four years"
said Mr. Lewin's announcement.
"Qne Is the message Of the freedom
and security which ownership of a
home brings to every family. Con-
tentment, . larger measure Of free
dom from worry rs to the future, the
Joy Of ownership, the bull ing OF q
better family life and a better COM
munity life, all com from posses
sion Of . home Of your own. The
value to the nation by the own your
home movement 10 recognized every
where by economists, social workers.
statesmen, for it promotes thrift and
order and makes better citizens. Our
industry proposes to give this move
ment . tremendous impetus.
Stresses Maintenance
Occupied with this advocacy Of
home owning will be the thought Of
keeping that home at its best-of
keeping it constantly in repair and
Of making improvements where these
are dictated by prudence and the
thought Of increasing the value Of
the property. Thousands Of houses
In this country could be made far
more liveable and pleasant, and far
more valuable, with o proportionate-
~ large increase In the investment.
~That II our first message. The
second IL contained in the with
safety half Of the slogan. We hope
" bring 20 all the millions Of pros
pective buyers o. homes, to the vast
number Of owners Of homes that are
In need Of repair or Improvement,
and to all the Industrial builders, a
realisation that safety and economy
in building materials q best be
obtained by dealing with reputable,
we'll established lumber firms. To
that end we have set up in our
association q plan for the issuance
to buyers Of building material Of
Certificates Of Safety. These will
guarantee to the purchaser, by a
bond underwritten by the ~associa-
tion. that the material he has bought
conforms in grading with standards
set up by the national association of
manufacturers of that material, and
in quantity with the dealers in
voice.
Supply Electrical Signs
I'm order that the buyer may
know the dealers who are authorized
to issue these certificates of safety,
the association will supply to all CO.
operating dealers an electrically IL
Illuminated sign bearing the slogan.
Build Now With Safety, and color
ed metal emhlcms, likewise bearing
the slogan. to be attached 10 the
SIDES Of their delivery trucks