davidaulloa/AmericanStories huggingface dataset:
Evening star., 1928-05-20
'NEW-CAR' PROBLEM
/ TROUBLES DEALER
Compared With "USed. Car
Puzzle, but Expert Says
Both Are Solvable.

The "new-car problem" commonly
faces the motor car dealer, 1t is
almost identical with its twin brother
the ''uSed-car problem" but II is very
seldom recognized as such, according
to r. H. Cram. president of Grams
Automotive Reports, Inc. industry au-
thority. The ''new-car problem" is
merely condition which exists when
there is a scarcity of profitable new
car deals
BY considering both the "new-car
problem" and the 'used-car problem
in the same light the successful solu-
ton of the one readily points to the
cause and the starting point for the
working out of the other.
Time Develops Changes.
There are times. Of course. when
both new and used cars sell in good
volume at good prices, just as there
are times when few automobiles, new
or used. can be sold at any price.
But when new-car sales drop on
manufacturers and dealers get busy
They make the cars more desirable.
They make them more beautiful, more
colorfUl, faster. safer, more comforta-
bic. When necessary land often un-
necessarily dealers cut prices. which
is another way of saying that they
allow far more for old cars than they
are worth.
It is a period like this that brings
the used-car bogie into being. nour-
ishes it. strengthens it, until 1t stalks
abroad. frightening automobile dealers
into inertia that often develops into
financial prostration.
Source of Competition.
Thus the dealer finds that the great
est competition for q used car often
comes. not from another used car, but
from a new car of lower list price. BY
the same token a new cars strongest
competition is often q used car that
once sold for q much higher price.
The 'used-car problem" thus re-
solves itself into a matter of mer-
chandising. The more effort that Is
put behind the sale of new cars. the
more effort must be put behind used
car sales, If they are to keep step IN
volume
II style and color are made to help
sell new cars, used cars must offer
these same features Glossy coats OF
cI3rftil paint and nickeled trimmings
must make the used cars look as much
like the new offerings as possible.
II the prestige of name. II the
guarantee of good service makes the
new car more desirable. these qualities
must be made sales assets of the used
car. To offset its handicap OF age, the
used car carries the prestige that is
attached to a higher-priced car. The
buyer must be convinced that the used
car viii still serve him as long and
rs well as the cheaper new car because
OF the quality of its unused mileage.
Evening star., 1928-05-20
Orange Tail Lights
Required for Cars
Under German Law

German police have decided to
enforce law passed a year ago re-
quiring automobiles to use orange
colored tail lights instead of red.
This information was contained
in letter received by Howard 8.
WEIGH, an export sales manager,
from C. L. de Muralt, managing
director OF an automobile company
In Hamburg, Germany.
German railroads were respon-
sible for the passage of this law"
said Mr.. WEIGH. "Of recent years
so many automobiles were parked
close to the railroad tracks in cities
and towns that the red glow CT their
tail lights at night confused loco
motive engineers who were watching
for their signals.
Evening star., 1928-05-20
Test Shows Tires
Fare Much Better
On Paved Roads

Demonstrations in actual service
In which 1t was proved that tires
wear zoo per cent better on paved
roads than on gravel roads show the
uneouivocal economy of paved high
WAYS. Tire test cars in Texas during
the Winter months tested tires on
both paved and gravel roads in order
to learn first hand the difference in
tire tread wear on highways in
various stages of improvement. With
cars equipped with the same size
of tires tests were made on both
gravel and paved highways, running
thousands of miles per month in two
daily twelve-hour shifts. Time was
taken out only to fill up with oil and
gas Every precaution was taken to
insure equal conditions for the tires
except in road conditions,
Evening star., 1928-05-20
Italian C. Of c. to Visa Autos.

The Italian Chamber of Commerce In
New York City advises that that organi-
cation is authorized to visa the certii-
Gates which are now required on auto
mobiles shipped TO Italy. These docu-
ments are the declaration that the cars
are new and unused and the certificate
OF origin. When the visa Of this Cham
Der OF Commerce Is secured 1t is not
necessary to obtain the signature Of an
Italian consul.
Evening star., 1928-05-20

When the efficiency of the engine
starts to drop. 1t Is possible that the
piston rings need to be changed. Other
causes may be warped or burned
valves. worn pistons and cylinders, old
spark plugs, worn or dirty ignition
Evening star., 1928-05-20
Street Railway Officials Are Urged
To Be Alert to Changing Conditions

ton companies engaged in operating
street cars have also recognized their
opportunity. II not indeed their obli-
CATION to the public, TO the extent Of
undertaking the operation Of motor
coaches"
Evening star., 1928-05-20

Engine sluggiShness may be traceable
to a defective ignition coil. A new coil
frequently increases not only power,
speed and pickup but gasoline mileage
as well.
Evening star., 1928-05-20

In 1927 installment sales of automo-
biles were 81 per cent Of the total busi-
ness In 1925 the time sales were rs
ner cent
Evening star., 1928-05-20

A loose bumper does not AFFORD pro-
lection. See that the attachments arc
tightly fastened at all times.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21
income FAIR AT
CIRCLE This WEEK
INTERESTING TWO-DAY MEET
FEATURES EXHIBITS AND
CONTESTS
(CircIe Banner)

Committees are now hard at
work carrying out plans which
have been made for the McCone
County Fair, at Circle. Thursday
and Friday, Sept. 20 and 21st, and
rapid progress is being reported
in the completion of such detailed
arrangements.
In addition to the agricultural
display, which should exceed that
of former years, a good sports
program has been outlined and no
n will be longing for entertain
ment on either day of the Fair.
Sheriff Floyd Davis, Otto King,
Mason Knapp, Jesse Carr and Jack
Kendig, acting on the sports com
mittee, will soon have completed
arrangements for entertainments
including baseball, horse races,
and many other features.
Miss Starner will again have
charge of school exhibits and tells
uo lHdt the sOuliSSbcl Will nave d
real display.
In the Women's department,
Mrs. Markell, Mrs. Storm, Mrs.
Eynon, Mrs. Reno and Mrs. Shat
fer, are expecting a great deal of
work in assisting to arrange these
exhibits.
Agricultural exhibits will be in
charge of Henry Reinemer, Geo.
Tribe and VIM. H. Toussaint who
simply urge that it be brought in.
McCone county has been win
ming about 35 prizes aggregating
around S175 at Helena each year
and the showing this year should
be just as good or better.
Decorations will be taken care
of by the committee, Mrs. Hoover,
Mrs. McCugh, Mrs. Kirchner and
Vara Lytle.
RED" Barrett has laid out the
race track and a speedy
course.
The new county building will be
used for agriculture, culinary and
school exhibits.
Help to make the fair a success
by bringing something, sheaf
grain, threshed grain, forage,
grasses, vegetables, fruit, corn,
livestock, culinary, and babies.
DIR. Gray will again have charge
of this department and reports
many entries to date.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21
THE WORLD OF SPORT.
MARTIN, IN RECKLESS MOOD, PICKS FOOTBALL SQUADS MOST LIKELY TO WIN
SECTIONAL HONORS THIS FALL-DO YOU AGREE?
BY PHILIP MARTN

BY PHILIP r
REING in rather q reckless mood
and unmindful Of the loud
walls likely to follow, we've turned
around in our head all the foot
ball dope of the fall and are turn
ing prophet. That is to say, we're
going to do a little predicting, and
for no reason at all.
In our opinion, the strong
teams Of the year in each section
will be:
East-Army. Navy, Princeton.
Yale and Dartmouth.
South-Georgia Tech, Georgia
and Vanderbilt.
Midwest-Illinois, Wisconsin and
Notre Dame.
Missouri Valley-Nebraska and
Missouri.
Southwest-Texas Aggies and
Southern Methodist.
Rocky Mountain-Denver.
Pacic Coast-Southern Califor-
MIA and Stanford.
And that, as we look at it,
shouldn't be very far wrong when
the final games are checked in this
fall.
TN most sections, those were the
strong teams last year Pitts
burgh was one Of the strongest
teams in the country, the only ma
1or eleven to go through its sea-
Son without a defeat, but there is
not much chance of their repeat
i'.a this year. Too many stars are
missing. The Colorado Aggies were
;gc bert in that sector last year,
but even Coach Hughes of the Ag-
giles thinks Denver wiz have the
tam. this fall. And ne ought to
know.
TEs Ar1.y plays the hardest
schedule this fsll of any team
n the country. Convincing alum
L. and fond "upp-.rs Of any
school that ano'bS' school has a
hard SCI. eduln is a difficult job,
but can any ne school point to
hard~ games than those the West
Poi tiers face in Southern Method
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21
Sousa's Golden Jubilee Tour Concert
To Be Giuen at Clendiue September so

GLENDIVE.- Lieutenant Com
mander John Phillip Sousa, known
to three generations as the great
est of all band-masters, comes to
Glendive for a single concert on
Sunday afternoon, September 80.
This is the only Montana perform
ance by his famous Band during
the 1928 tour.
Sousa is entering his fiftieth
year as a director, and he has ap-
propriately designated this as his
Golden Jubilee Tour" And de-
spite his seventy-four years, he
has again expanded his organiza-
ton and imposed a more severe
schedule for himself.
His band this season numbers
an even hundred musicians, of
whom eighty are carried on the ma
tion-wide tour. Included in the
list are his premier soloists: Miss
Marjorie Moody, soprano %recogniz-
ed as the equal of Galli-Curci at
her best; John Dolan, truly the
worlds greatest %cornetist; How
ard Goulden, master of them all on
the xylophone; and Miss Winifred
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21
STOCK COMPANY,
LIBERTY, 244--25

The return of this ever, popular
organization will be good news tc
the theatre going public, espec,
tally as most of the old faces will
be with the company again this
season. Miss Anna Hughes, who
has been working in Eastern
stock companies for the past two
seasons will again head the Hen
derson show. Mr.. Edw Gray has
returned this season after an alb
sence of two years as director of
the Hollywood Stock Co, of Los.
Angeles, and the Brandeis Play
ers of Omaha, Neb. Miss Eula
Brown, the talented little ingenue,
has joined for the season., and
Richard Lanham and wife who
will be remembered for splendid
work with this company three
years ago have also Joined forces.
Geo. Gray is back again and
everyone is looking forward to
another pleasant Northwestern
engagement. The Henderson COM
pany will present as their opening
bill this season, one of the latest
comedy successes titled Little
Sister" While it is lot a back
stage play, it deals with the life
of a young girl who has struggled
along in the dramatic game until
she has reached the limit of her
resources. She is driven to des-
perate things, and when the play
opens it finds her asking aid of a
young bachelor who takes her to
his apartment, in a rather un-
kempt rooming house. When his
buddies find he has brought a
girl into their bachelor club, the
starts, there are countless
situations, and worlds of
leart-interest. One of those WE'LL
written plays that meet with the
approval of all. The plot is one
If humanness and e%ndearing charm
Miss Hughes, in the part of the
lister naturally has all the appeal
ng qualities to properly win the
of the audience. Geo.
Tray will be een to good advan-
age in the male lead, while Edw
Tray, will hold up one of the com
dy characters. Little Sister" is
good clean wholesome comedy
nd bids fair to be the best open
ng play the Henderson company
as had for years. They will ap-
ear at the Liberty theatre two
lights commencing Monday, Sept.
4 and the play will be changed
ach night. Don't fail to attend.
IL special scenery is used
1roughout the engagement and
lere are no dull waits between
cts.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21
FIGURES D|SPEL
A SMITH MYTH
Returns Indicate the Governor
Makes Poor Showing in
Rural New York.

Election statistics mark the fact
that the great political popularity
of Governor Smith in his W State
In q Democratic fiction.
He has gained public support as
the State executive only in New
York City, and he has invariably
failed to gain it outside of that city.
AS candidate for Governor he
would have been defeated, outside
of New York City, at each Of the
four elections where that city gave
him the office, and usually he
would have been showed under. He
would have failed by net losses
ranging from $4,000 to 100000
votes.
Election statistics show that he
has been a local leader only. He
has never become a State leader
because he has never gained the
confidence of the State at large.
Without the indispensable support
Of the Tammany organization In
New York he would have remained
4 small factor in the politics of his
State-a mere local politician.
The same statistics manifest that
the last two of Smiths elections
are far from proving that he has
made any gain in the confidence OF
the State at large. On the con-
trary, these last two elections
prove that he has lost a considera-
BILE share of the support he had
previously received in the districts
outside of Tammany control.
In 1922 he lost rural New York
State, but he carried thirteen OF
the %ffty,seven upstate Counties.
In the presidential election year of
1924 he captured but n upstate
county-Albany, the official home
county Of the party in power.
Two years later, in 1926, he recov-
cred no more than three of the
twelve upstate counties lost in
1924; and he lost the State, outside
of his usual Tammany controlled
local field in New York City, by
upwards of three times as many
votes as he lost in the n year
(1922) when he sought to be-
come a real State leader. That is,
at his last election, two years ago,
he lost upstate by 236,350 votes,
as against his corresponding loss of
only 93,278 votes in 1922.
The indisputable figures of the
election returns thus record that,
despite Smiths national ambitions,
he has, during his last two terms
as Governor, retired a long distance
backward from his desired, but UNI
attained, post as a true State lead
err, to his old, original rank as .
successful city politician.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21

Bembrick, harpist.
Nor is the program without nov
city. Sousa has become a national
institution and has been the
strongest factor in the develop
ment of a distinctive American
type of music, as a result not
alone of his fame as a director,
but even because of the many
wonderful marches he has com
posed. This year he offers a new
march, "The Golden Jubilee"
hailed by music critics as a fit
companion for his other master
pieces Liberty Bell" "Semper Fl
delis," king Cotton" "The Wash
ington Post" t..The High School
Cadets" and-greatest of them
all-''The Stars and Stripes For
ever"
The program for the Glendive
concert has been definitely an
nounced as follows:
1. Peroration- "Militaire Fran
Gals" from 1.-THE Angerienne."
2. Cornet Solo "Habanera,"
Mr.. John Dolan.
8. Suite-"Tales of a Traveller
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21

4. Soprano Solo-"Love's Rad
liant Hour" new, Miss Moody.
5. Symphonic Poem Death
and TRANSPORTATION"
6. Sketch-"Among My Souve-
Mrs"
7.(a) Sextette for Flutes
Dance of the Mentions"
% March-"The Golden Jubi-
lee" new
s. Xylophone Solo Polonaise
"Mignon," Mr.. Howard Goulden
g.. Balance All and Swing Part
ners."
In addition, a generous number
of o will be played as re-
quested by the audience.
The Glendive School Band is be-
ing accorded a place of honor in
the auditorium and during the in
PERMISSION in the concert, Sousa
will conduct them in two or more
selections.
The concert will be held at 2:15
p. m. on Sunday, September Both.
Advance ticket sales started on
September 10th, in Glendive and
several neighboring towns. The
best reserved seats may be had
for $500 each; in addition, a Sc
lection has been set aside for chill
dren of school age only, with an
charge of one dollar.
Every seat in the house will be
comfortable and desirable; but, in
of the heavy demand for tic
kets, reservations should be made
at once to avoid disappointment.
The Glendive Chamber of Com
nerce is in charge of ticket sales,
and mail orders will be given
prompt and careful attention.
Reservations for which remittance
S not made will not be held later
han noon on Monday, September
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21

powerful eleven this fall or It
would be no hard task to say that
they would take 1t on the chin nu-
merous times. They may at that.
But not enough to worry about.
1sRIFF" JONES got his Army
players out early. He looked
his squad over and found that few
of last years stars had become
second and first %lieutenants since
Thanksgiving Day. Harry Wilson
was missing, and a couple Of ends
in Harbold and Born were absent,
but he saw Captain Sprague, Eli
as, Murrell, Nave and about a doz-
en- other veterans on hand.
And some Of the youngsters
about looked like they knew what
this game of football was.
ILLINOIS won the Big Ten title
1 last season without much dir
f1culty, but will have Wisconsin on
her trail this season. Michigan
and Minnesota are also worth
watching.
The Illini team was composed
mostly of sophomores last fall. TIC
Wisconsin eleven was also rs a
result both Zuppke and Thistle
thwaite have ample experienced
players on hand to form their
other sections are easy TO
pass over.
Georgia Tech, with most of its
powerful 1927 squad back. should
one of the outstanding teams
in the country. Georgia loses on
ly her star ends, and Vanderbilt
has more material and capable
material than she has had in years.
S. M. U. and Texas have be.n
Texas football so long
that it is hardly likely that any
club will break their power this
fall. So it is in the Missouri Val
ley with Nebraska and Missouri.
Out in the far west look for Pop
Warner to send his Stanford
eleven through, with much compe-
tition from Southern California.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21

At the recent annual baby pa
fade at Asbury Park, N. j., lit
tie Harry McCollum. age 3, of
Long Branch, N. j., attracted at
tention all out Of proportion to his
size when he appeared in this
Cupid costume and Boosting, Il
got TuDney." in honor of the re-
Gently announced engagement Of
the retired heavyweight cham
piOn.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21

Week after week and month
after month the Bigger and
Better Chevrolet has swept
on to greater and greater
heights ofpopularity-until to-
dav it stands acknowledged
everywhere as first choice of
the nation for 1923!
Never has any Chevrolet IN,
loved such overwhelming
public acceptance-for never
has any low~priced car pro-
vided such an outstanding
combination Of distinctive
beauty, thrilling performance
and amazing economy.
It's beautiful bodies bv Fisher
long, lowand racy, andfnished
in colors that reveal to-day's
mode for smartness and indi-
vidualitv-are far in advance
Of accepted standards in the
Seld of low-priced cars. Inside
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21

You will be well satisfied with
your small investment if you
subscribe for The Wolf Point
Herald. Until Jan. 1, 1929, rs cents.
Six months, SIPS. One year,
$500. Complete subscription in
formation at the top of page 4.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21

"Bif" Jones (above) and his
Army players face a tough sched-
ule this fall, including some of
the big sectional leaders. Captain
Bud Sprague (below) is expected
to be a big factor in making this
tough schedule just a little easier.
list, Yale, Harvard, Nebraska, No
ire Dame and Southern California?
Luckily, the Army expects a
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1928-09-21

and out they prove anew that
Fisher craftsmanship is a thing
apart.
But Chevrolet performance is
no less impressive than Chew
roIet beauty and style. Never
before was a low>priced car so
easy to handle-for the steer
ing mechanism is fitted with
ball bearings throughout -.
the clutch and gear-shift lever
respond to the slightest touch
land big non-locking a.
wheel brakes give a measure
of braking control that is more
than equal to every occasion.
Come in and see the al that
has won the approval of more
than three-quarters of hamilton
buyers since January 1st.
Learn for yourself why it is
scoring the greatest success OF
this great autOmotive year.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1928-10-07
BRIGHT C0L0RS IN AUTOS
BELIEVED HERE TO STAY
Present Taste, However, Is fol
More Harmonious Combi-
naff0ng

The vogue Of bright colors which has
featured automobile fashions since their
introduction shows no sign Of passing,
according to color experts. They agree
also that the vivid and pictureSquely
named shadings which replaced the
former Somber and HnonotonouS finish
Of motor cars are destined TO occupy a
permanent place in public preference.
However. they continue, the trend is
toward q more harmonious use of color,
in chromatic blends which employ vari-
Gus related shades of the same basic
color, rather than toward sharp con-
traStS.
Feminine taste largely guides the Sc
lection Of new cars just as it shapes
the vast majority Of family expendi-
lures, points out J. Z. Fields, vice presi-
dent in charge Of sales in the auto
motive world. Feminine taste has de-
creed permanent vogue for the light,
pleasing tones so popular Of late in
home furnishings, in dress and in
hosiery, though the more restrained fin
ishes are, Of course, still available for
the more conservatively inclined persons
Americans Of today, educated in re-
cent years to heightened appreciation
of artistic representatives Of mod
crate means as well as the wealthy
have acquired an assured consciousness
of quality and have definitely left be-
hind them the timid conservatism OF
former times, says Mr.. Fields. They
know the beatty Of color and conf
IDENTIFY trust their knowledge to guide
their indulgence In It's use.
The prospect at present. he says, Is
that color combinations will continue
to be chosen with scientific selection
of color values, with especial considera-
ton to their adaptability for each par
ticular type and model Of car.