The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1928-05-14

chances to win the special prizes or
some OF the lesser prizes.
Don't bother to make fancy lay
outs for your ads. Use pen. pen.
ell or typewriter for writing your
ideas. The judges, who are changed
every week. do not fancy displays
Tor fancy lettering or Illustrations.
They consider only the ideas-the
words you use.
The firm in this test want your
ideas about their products; about
their businesses; they want YOU
to think about them, to study
them and to know more about
the leading business establishments
of your city.
Postal Card Size
The paper you use must be az
large or larger than a postal card.
II may be on a piece Of cardboard
or plain paper. Write your name
and address plainly on the back
OF each ad.
Some OF you have found 1t
great fun to check over the long
list of prize winners which have
The Washington Herald and on
Many OF the names you read have
been OF your friends, business as
sociates or neighbors. Some Of
their winning ads have been pub
.lished and you just knew you
could write better ads yourself.
Some Of you tried it and did.
There's lot of time left to try
your hand at 1t again.
Remember the big prizes are yet
to be awarded. The winning ads
are probably not yet written and
You may be the one to write that.
All you need is pen, paper and
a few ideas. OF course, you have
lots Of ideas, for that's why you
patronize local merchants. You
are sold on certain articles before
you go to the shop to purchase
them. Then, why don't you put
your ideas about those articles
on Z. paper? They may mean a
nice check and a vacation abroad
for you.
Could You Use 81. 900?
Just sit down and figure what
you can do with $1,000 in cash or
81, 900 in cash. You will be sur.
prised at the number of things
you can use $4,000 for. Isn't
that incentive enough to make you
get into this delightful game?
You are wondering who are
among the contestants. 1.-THE Zain-
ers" Is about the most democratic
organization in Washington. Its
membership covers every section of
the city. Zain ad writer's are from
every type of home that subscribes
to- newspaper.
rrk1
ington is we'll represented. Mrs.
resentative H., r. Rathbone, of Hi.
nois. finds 1t one OF the most alb
sorbing games she has played. And
prizes? She has won several. A
string OF fine pearls was one of
her prizes last week. She writes
that she was ''too delighted for
words-just to think, I won two.
such lovely prizes, all in one week,
and for the first advertisements l
had ever submitted.
Everybody is asking me how !
ever got the time to write them.
Well. just took the time-that is
all-and I found the game so in
teresting do not believe / can
ever cease writing advertisements"
Mrs. Barnett Ad-Writer
Mrs. George Barnett, popular so.
cieGy matron and wife of Major
General Barnett, found ad-writing
delightful diversion: stimulant
after a strenuous day of social en-.
gagements. The other day. when
she went down to Virginia to open
her estate for the season, she car
ried pencil, paper and specimen
ads OF the 80 firms in the test, so
she could write ads while directing
the Encouragement of her beautiful
country home.
! Mrs. Nina E.. Allender. the well