Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1928-12-13
Advanced Showings of
Chevrolet Going Over Big

Although Chevrolet originally
planned only for eleven major adj
vance showings of its new 6-cylinder
car, the tremendous interest which
has been excited throughout the coun-
try to see the new car has made it
necessary for the company to plan
fifty additional advance showings in
other important centers, company Of
ficials announced yesterday.
Already additional showings have
been held at Philadelphia, Indian
apolis, Kansas City, Flint, Columbus,
and Cleveland. The first four of these
observed openings last Saturday. The
Cleveland opening was held Monday.
Columbus had its opening Tuesday.
Everywhere the new Chevrolet line
has been displayed thus far the
crowds have been tremendous. At
New York, Detroit, Chicago, Los An
geles land Washington, cities on the
original list of eleven where showings
have already been completed, close to
million persons flocked to inspect
the new cars.
At Detroit the opening day crowd,
November "a, was $4,000, figure
which bettered by 5000 the best open
ing day crowd in the history of the
famous Detroit Automobile Show. APP
proximately a quarter million people
visited the showing during its six day
New York run. Proportionate crowd
interest was demonstrated at Wash
ington, Chicago, and Los Angeles.
The revised plans for more wide
spread showing of the sensational new
Chevrolet will in no way affect the
presentations originally scheduled and
still unfulfilled. Three of these cities,
st. Louis, San Francisco, and Cincin-
natl, are now holding showings, and
have openings December IS.
When it was decided that the adj
vance showings should take in more
territory so that no large center would
be overlooked prior to the nationwide
exhibit December 20, Chevrolet's vast
immediate action. Marshalled by H.
]. Klingler, general sales manager of
the company, and captained by the
regional sales managers, arrange
ments were eliminated almost over
night to bring about the showings in
Philadelphia, Cleveland, Columbus,
Indianapolis, Kansas City, and Flint.
Cars from the Flint factory had to
be loaded and rushed express. Dealer
organizations in each of these places,
working smoothly in every instance,
selected centrally located and popular
exhibit places. Newspaper advertising
was relied upon to welcome the pub
lie. And the success of the suddenly
planned venture was attested to by
the mammoth crowds which poured
forth at all these points to view the
handsome new Chevrolet.
While the Chevrolet sales organi-
cation, expecting its greatest year in
1929, is busy with the advance show
ings, and special dealer exhibits, the
production forces of the company are
equally busy behind the scenes.
Fifteen mammoth Chevrolet fac
tories throughout the country are
working at top speed turning out parts
and assembling these parts into COM
plete automobiles. Everything is be-
ing pushed forward at peak capacity
so that the thousands who have al
ready placed orders will not be dis
appointed when deliveries begin, jan
uary 1. AS soon as the cars come off
the assembly line they are distributed
to the dealer organization so that ev
cry Chevrolet dealer will have cars
on display and ready for delivery to
customers December 20.