Evening star., 1928-02-03
RADIO ADVERTISING
CURB IS DISCUSSED
Commission Has Check in
Allotment of Power
and Frequencies.

Even though the FeOeIdA naClO SCul-
mission has no authority to censor
programs. 1t was suggested before the
House committee considering the White
radio bill that curtailment of direct
advertising by radio can be effected
The simple eXpediency would be en-
ployed by classifying stations according
TO the types of service rendered and
making frequency power assignments
on this basis,
The suggestion came from Represent
asive White of Maine. chairman of the
committee and author of the bill. pro-
posing to extend the life of the Radio
Commission another year He pointed
out that the radio act of 1927, which
he helped write. authorized the commits
sion to classify stations and prescribe
the character OF services each class
NAV render.
While no particular program may b"
ordered by the commission. the general
classes of programs may be designated.
Hence chain stations might be placed
IN one class. college stations in another.
etc. depending on the general nature
OF the programs offered. Commercial
stations might readily be divided into
an indirect advertising class and those
making direct reference through the
microphone Of merchandise for sale at
particular places.
II was significant that the trend of
the House hearings turned this way
almost coincidently with the inception
OF movement in Iowa To petition for
amendment o. the radio Law to make
direct selling by radio illegal as unfair
competition TO the retail establishments
Of the country.
Chairman White took no definite
stand on the question of direct adver-
tising. making his statement merely BY
way OF suggestion. Commissioner O. H
Caldwell. on the witness stand at the
time, was telling the committee that
there was an increasing tendency to-
advertising purposes. He said many
complaints had been received By the
Radio Commission on that score.
Commissioner Caldwell. however. pre-
scrioed "a simple turn of the dial as
the best censorship of such programs.
BE would not have the commission en-
powered TO exercise censorship In the
slightest degree. The listener should
be his own censor he said. He can
readily tune out obnoxious programs.
IT has been recognized by the COM
mission. on the basis of actual observa-
tons, that some direct selling stations
have stanch followers and consider
abe good viii attached TO their name
particularly when they Offer meritorious
programs. Accordingly. such stations
nave not suffered as TO wave lengths or
powers Judge Sykes. acting chairman
OF the commission. suggested to the
committee during his testimony that
ne would like TO limit direct sales
oroaocasts to daylight hours only
Inen the listener at his set al night
would not have to hear the merits of
q certain brand of overalls expounded
Ine 1aTor OF particular coffee extolIed
or the price of prunes quoted between
better offerings
The Ko,Ins Sisters. Nellie and Sara
.ho nave played the leading vaudeville
sneateS IN al sections OF the United
states. VIII make their initial apDear-
snce before the micrDphone tonight in
the Palmoliye Hour. one of WRC's
1eaoing attractions. The other features
mciune the weekly programs of the
Cities Service Orchestra and Cavaliers
ne LORD Calvert Quintet and the Anglo
Persisns
The works of the master comnosers
VII mark the program OF the Anglo
Fersians- The opening selection viii
oe taken from Tschaikowsky's Nut
cracker Suite" Rubinstein's "VaIse
Caprice and Kreisler's Caprice vien-
noB VIII follow. The latter will be
presented as violin solo.
The Lord Calvert Quintet. bv q
strange coincidence. also has included
the Ealse Caprice" in its program.
The other numbers win be Carrie ia
coos Bonds Just a-Wearyin' for You"
FsderevSkis "Menuet" and the Snan-
hn dance from "A Night in Seville"
Ths -ordAn Music Forum. which
nssos IA list OF the attractions of
WMAl4 VIII feature a quartet from the
Washington National Opera Co In ad. al
onlon there viii be q talk by Peggy Al
bson On "A Light from ST. Agnes" ill,,s-
vated by music from the opera.
Four talks will intersperse the other
musical features OF WMAL. These in
cluoe ore by Louis RothschiId. director
OF Washington's Better Business Bu-
fcau. On The Dangers of Frenzied
Finance" and another by Dorsey w.
HYDE. .r.. On the forthcoming industrial
exposition Of the Washington Chamber
o! Commerce.
WEHF has scheduled its usual array
Of Friosy evening attractions which
viii keep II active from $50 To Z
O'clock. These INCLUDE The Land of
Eod >" period for children conducted
by Miss Evelyn Eeichard. a resume OF
municipal government affairs. a dinner
concert sno sponsored musical pro-
gram.
The Fellowship Forum station WT'FF
also viii broadcast tonight from 7.30
10 II O'Clock. Its program Is varied
and features concert by the K2llipoIis
GrotU Orchestra, program by the
Marines stationed al Ouan Va. and
talk by representative Brand Of
Georgia