New Britain herald., 1928-12-18
|HACE.F0R women
IN STOCK MARKET
Wall Street Field for Fur Sex,
Publisher Believes
By MRS. G. G. WYCKOFF

(C0pyrt&ht, 1874, NEA service. Inc.
New York. Dec. lS-Can womel
be successful in the stock market?
All things being equal. ! believe
they can. From my observation up
to a few years ago, the average man
approached Wall Street merely with
the idea Of beating the game"
Women. At the same time. were ap.
preaching the street" through male
members Of their families and
friends. not directly.
However, the war changed all this
together with many other things
Women went into business like
the male members of their family
and found that it was not the com.
plicated affair which they HAD an.
ticipated, and that in place OF tech
meal knowledge, common sense was
a very good substitute.
Women Want Real Facts
Having undertaken and accom-.
plished other jobs, they began to
strike out on their own. In the han
ding of their savings as well. Being
more careful than men, and not
having been accustomed to the pos
session Of large sums. they. on tho
whole. approached the security mar
ket with a desire to know more
about the actual facts surrounding
the securities in which they inter-
ested themselves.
Woman has a natural shopping In
stinct and, when interested In buy.
ing anything, she is willing to spend
the necessary time and energy to
get exactly what she wants.
The majority OF women up to
few years ago confined themselves
mainly to the better types Of securi.
ties. Their fear OF losses kept them
from taking speculative risks. How
ever, with the Improvements in their
incomes and the growing OF their
investment funds. their courage In
creased and many women OF this
class have done exceedingly well In
the market. The great mass OF wo-
men, Just as the great mass OF men.
however, rely on tips as In the past.
Actually, of course, sex has nothing
to do with intelligence.
Have Advantage OF Patience
As far as women are concerned.
they have a great advantages: they
know they have a lot to learn about
securities, and so usually apply to
the most conservative sources for
their information. And because To-
man is more patient and less head
strong. and is willing to wait and
bide her time. she should do very
we'll. Patience is one of the greatest
assets that q man or woman can
have In dealing with the stock
market.
The function OF the stock market
Is really very simple in tn tech
nique; 1t Is nothing more or less
than a market-p place for the buying
and selling Of securities. The broker
Is there to execute your orders,
and stocks are nothing but pieces OF
paper which certify to your partner
ship in corporation.
The selection Of the security Itself
is the important factor In the situa-
ton. How important this 10. Is evil
denced by the fact that all institu-
tions and experienced investors
make their purchase only after the
most careful kind OF analysis. Sound
investment principles, based on years
Of experience Of the most success
full men investors. present an excel
lent basis.
Three Essentials Of Selection
Tho three essentials of selecting a
we'll managed company I'm . ensln'l
Industry with increasing earning
power, should be the basis for every
investment that Z woman makes.
Avenues for securing this funda-
mental information are open to
everyone who desires to buy his or
/! her securities intelligently. Just the
same as one consults an architect In
whom one has confidence, when one
wishes to build house. lawyer to
handle legal situation. doctor
when one Is ill--so does one secure
the proper fundamentals in invest
ments.
In this way only are you assured
Of the proper foundation for the In.
vestment Of your funds. and avoid
ance Of those heartbreaking losses
which are caused by haphazard
gambling on tips and propaganda.
Buying securities on a business
basis Is the only sound. intelligent
way to stock market success. and
| In ain, r,ln Of attainment for WnnlArl