The Washington times., 1928-12-27
CAMP PAIGN
(NJTL V.E[
0 sell
IDEA

-
1gEsW YORK Dec. ~ q. n. s. -
a pian tor expenditure IA = great
J national advertising campaign Of q
great part Of the $4,000 sOOe e p
propriated by Congress for pronInl-
fion enforcement was among fne
$4,000 plans submitted IN Ine
SIS, 600 prize contest Of -.
DuraTlt This was learned touaY
BY international News Service.
The plan was submitted py I'll
ward r.. Oldham. q native. o1 sssai-'
son II. e.. formerly OF Washing
Inn IS. and now advertising
rnararer Of = local manufa turing
Briefly. OIdham.s plan is similar
to that of any. large business con-
Germ. to which he compares the
TfrifAd States Government. The
f=oyernnnent. the Oldham plan
noirfs out. Is engaged III putting
( over what he says Is one Of the.
biggest educational campaigns In.
history. In effect, it is some
thing like the campaign Of edIl-3
cation which the Government car
rfed on immediately preceding and
during the world war. and through
the difficult postwar period.
Must Sell Idea
In that campaign the Govern
nnent started with advertising 70
educate the public IN the necessity
or pre- and postwar laws ana
regulations essential to winning OF
7s- 8 - = .4sst 8. f,,, r,<.;y,fa
out that 10, ,00O, 900 people are
confronted with q revoiut utIonary
change Ia their nationM and anui-
1iduaI habits due 10 the III sht hteenth
Amendment and the Volstead law.
TThe Government must adopt the
methods utilized by any great
business this contestant pointed
ont IN putting an entirely new idea
or article on the market This,
he says. must be done by every
known form Of advertising after
4 carefully worked out plan has
been adopted. NEWSPAPERS par1ic-
IIlaplv and magazines ana BILL
boards are the most important
media suggested.
Wife Close Runner
Mrs. Chester 4. Mills, wife of the
recipient OF the SIS, 900 prize offered
nv W. G. Durant for the best and
most nracficable plan for making
fha Eighteenth Amendment effec-
five. was announced today 40
author Of 4 plan that ran. close
second to that Of Major Mills him
br william II. Allen. secretary
ssf fl1A prize award committee. made
f,,k announcement. He quoted
Major Mills as saying that ne
considered Mrs. Mills plan even
superior to his own prize-W1nning
contribution.
Afrs Mills possesses an intimate
mrA detailed knowledge OF the
sg.ae1afnerv Of enforcement, since
her husband was Federal prohibition
ndyniristrator for the New York
district IN 1925 and 1927.
The Woman's Plan
T.,e plan of Mrs. Mills calls for
..as,cafion of communities to the
,,oraasffv Of local cooperation. more
Z o6 better Federal judges, a more
.~areflll selection Of prohibition
! acpr1tg large bonds Tor manu-
fsrfurers producing or handling
alcohol, public reports by pronlpl-
.fion administrators az to the sue
s.eea Of their efforts at enforce
rneI1t. additional treaties with
foreign countries to stop the inter
NATIONAL flow of liquor to this
country. closer control Of brewery
production, and the Withdrawals
81 eacramental wines.
AZ In the case OF her huspanos
paper. Mrs. Mills plan lays gIea1
efresg 1Ipon the necessity OF stop
1,s,,r the diversion to bootleggers
- commercial alcohol which, she
esvs. sis the basis OF about 80
per cent OF bootleg liquor; this leak
must be damned.
The plan of her husband has
been criticized on the ground tnat
hootieagers are now manufacturing
their own alcohol.
Some Suggestions
The plan of the wife OF the
former prohibition administrators
aboinds in unique and striking
zach community" she says.
seel1ould realize that the Federal
prohibition department cannot be
taxed entirely with the closing
down of many of the seats of the
leaks. Local agencies should be
held responsible for enforcing
regpectiye laws. The speakeasies
can often be closed for breaking
fhe health department laws
-physical examination OF the per-
eonnel serving food. the quality and
manner OF serving and preparing
this food, also ventilation of rooms
and kitchens.
aThe fire department can close
these speakeasies for improper fire
escapes and exits as they close
factories, for the fire risk from
stflls ana plants where alcoholic
1iouors are manufactured with un-
trained workers is enormous"
Count Delays
A. to legal procedure, she says,
Snovr. through lack of judges il.
courts there are innumerable de-
lave and the suspected or accused
Iavv-breaker can continue in busi-
ness until the case is tried. This
delay q often from six months to
two wears and his business has not
been stopped in any way"
She wants prohibition agents bet
ter instructed in the method Of
gathering evidence that will stand
IN in courts Agents" she says.
t4Often have no knowledge OF
exactly what kind of evidence wou,f
be considered enough to bring a
IawbreaIser to trial. with hopes ef
having him found guilty.