New Britain herald., 1928-10-29
MARKET ANALYSIS
 MEDICINE F|)R NE.
Dr. nsi1 Recommends Appdct- tea Of NeV Business Science
By GEORGE H. MANNING

business management can overcome tho keen competitive conditions and other trading problems peculiar to Connecticut. as we'll as the rest of New England. said Dr. Julius Klein director of the bureau of foreign and domestic commerce today.
 Markets for Connecticut indus tries are rapidly expanding, it was also indicated by Dr. Klein. stead- jly improving national standards of living and increasing purchasing power of the public were given as the reasons.
 This optimistic view of Connecti- cut industrial and commercial con- ditions was disclosed in Dr. klein's comment on publication today by the department of commerce Of the first of . series of pamphlets which will cover the entire field of New England business.
 The pamphlets will in turn form the basis for three large volumes which are intended by the depart ment as . definite survey of the field.
 In the first one, issued by the de- partment today, the situation Of the retailer and consumer in Connecu- cut and the rest of New England Is studied at some length. It includes discussions of mail-order retailing. chain stores. department store buy ing and selling, relative trading by men and women. furniture and auto mobile sales and many other topics.
 Mall Order Retailing
 In the matter of mail order re- tailing significant figures on Connecti- cut are quoted. These figures show that an average number of 26.2 packages are delivered annually to each of the 56,657 families living on rural routes in the state. "The pro- portion in Connecticut" says the de- partment, lis doubtless influenced by suburban deliveries from the New York metropolitan area. The state ranked third among the six states of the area in number of packages delivered per family.
 Connecticut ranks second only 10 Massachusetts in the number of re- tail outlets. There were 23,51O of thess outlets, such as small grocery stores, tobacco shops and confection- cry stores. in 1927.
 The state again is outranked only by Massachusetts in the number of department stores, 31 being listed. this is far more than in any of the others except in Massachusetts, which in turn has far more than Connecticut.
 The survey goes on to show how Connecticut is cooperating with the other states of the group in consum' ing its own products. In a partial inventory of such products. the de- pa rtment shows that New England draws on Bridgeport for shields .Danbury for marquisettes. Meriden for silverware and various furnish ings, New Haven for clocks and rub her goods. and New London for cre- tonnes and shade pulls.
 Of the 2.2sS mems clothing stores. the report goes on, which are in this area, Connecticut has 42s. It has B: of the 1.2s2 stores handling mems furnishings. and 10 of the S7 chains handling these lines. In each it ranks second among the six states.
 The report calls attention to the fact that considerable competition exists here among Connecticut cities, as we'll as among the others. in these goods.
 Connecticut again shows rela- lively large number of furniture stores. There were 3,343 such stores in New England at the time of the survey, of which the state boasted 63S. Of the 1880 stores handling furniture exclusively. Con- necticut had 391, while it had IS of the % department stores carrying furniture lines. In secondhand stores the state once more ranked well. having 1s9 of the s79 in New England.
 In both general stores carrying furniture and general stores with no separate department, however, Con. necticut furniture trade apparently is less. There were s7 of the for mer type and 50 of the latter.
 l36 Chain Stores in State
 Turning to discussion of the chain store situation. the bulletin shows that there are 436 chain stores in Connecticut and that no other state besides Massachusetts in this group possesses as many as 100. The average of population per chain store in Connecticut is S,167. as compared with 2,24s in Massachu- setts. In Maine, the onl> other store even close to these, the aver age was 5000 persons to each store.
 The state maintains this approxi- mate position among the others of the group in the matter of automo- bile distribution. For the years 1926 and 1927 there was an aver age of 1862 high-priced cars. Ill., 935 medium priced ones. and 15,9s1 low-priced ones in the state.
 The state ranked second to Mas sachusetts in each of these and sec ond in total automobiles owned. The Connecticut figures do not include Fairfield county, on which statistics were not available.
 In the matter of automobile out lets. the state possessed one of the three wholesale outlets in New Eng land outside of Massachusetts. and had 470 retail distributors.
 SHOWER FOR MISS WALSH