Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-06-07

in the operation of Store No. 2" Mr.
Cisneros said. Il nave endeavored &C
give the people Of Brownsville and
the Valley service, and ! believe this
service has been a very important
factor in building the business.
know that in the old days when | was
struggling to start my little estab.
lishment, | learned that the public
appreciated courtesy and good SER
vice, and this has been the real foun-
dalton of my business.
In arranging Store No. 2 | have
sought to assure even better service
than l.ha-e been able to render .
my present establishment. Every fix.
ture and the location of every article
in stock has been determined with q
view TO service. ] believe | can safe
ly say that Store No. , will be one of
the most efficient establishments in
the Valley"
Relative to the stocks the new
store will carry, Mr.. Cisneros stated
that he expected to carry complete
stock in all lines, handling the best
grades obtainable, and assuring Gus
toners maximum quality as well as
highly efficient service.
II have found that the buying pub
lie demand the best grades in all
l~ines,p he continued, "and i have
sought "a fill that demand. Store
No. 2 will carry the same lines. The
stocks in the new store will probably
be more extensive, as we will have
more room, but there will be no de-
p~arture from quality in either estab-
lishment- We can assure customers
at either store that they will receive
goods OF the highest quality obtain
able at prices that are reasonable. In
practically all essentials, so far as
stocks, quality and service are con-
cerned, the two stores will be iden-
teal"
Sees Future Growth
Mr.. Cisneros has always had firm
faith in the future of Brownsville
and asserts that in extending his
business he is merely proving his
faith in the city's future.
The time will come, and in the
not distant future, when Brownsville
will be the most important business
center on the Mexican border. / had
faith in the city nine years ago when
| embarked in business for myself.
putting in every dollar ! could mus
ter. Brownsville has proved that
faith, and year after year the bust
ness has increased. | am confident
that the growth Of the past few years
will appear rather insignificant in
comparison with the growth the city
VIII witness in the next five or ten
years, and il Is my confidence in that
future growth that leads me TO
branch out with another store.
Brownsville and the Valley have new
err failed the man who had conf
dence, and / believe that my conf
dence in the city's future is not mis-
placed.
II have watched Brownsville grow
with the passing years. IL was my
ambition Is or 20 years ago, when
employed as fountain boy at the
Eagle Pharmacy, to own a drug store.
Even in those DAYS / realized that
Brownsville would some day come
into its own; that the world eventu-
ally would learn of the opportunities
presented by the Lower Rio Grande
Valley. | was confident then and
have renewed confidence now. that
Brownsville is destined to take its
place among the large cities of the
South: that the day is not far distant
when this will be the commercial and
industrial center for the largest
most prosperous territory in Texas.
Each year the tide Of immigration
10 the Valley increases. and Browns
VILE has grown as the Valley de-
veloped. ] know my own business has
each year reflected the growth of the
Valley and Brownsville, and IL would
be impossible for me. with one store.
give adequate service such as will
be demanded in the future. II was
for that reason that 7 decided to open
Store No. 2, and ! believe the bust
ness of the establishment will grow
even faster thar that of Store No. l."
Mr.. Cisneros plans to spend part
Of his time st each place, and will be
in active charge Of both establish
with all departments under
his personal supervision. He has
secured able assistants to take over
the detail work and will devote prac-
his entire time 10 general de-
of the business.