Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-11-08
| FINAL
I'm OUR
VALLEY

a sIe,NVO, DOU UbLE-fAIb adFtt-
tisement in the Saturday Evening
Post today. Page ITO.
Yes siri -i - 81
Fer The Herald and radio station
KWNG of Brownsville.
Announces series ~ bridge
games 20 be played over station
KWWG Of Brownsville every Tues
day evening at $3.50.
The hands TO be announced IN
advance every Tuesday afternoon IN
The Herald.
And the game as played by the ez-
perts 10 be retold every Wednesday
afternoon in The Herald.
It's one Of the most unique hook
ups" in the history of radio and the
newspaper.
The experts are Wilbur G. Work
ard Wilbur Z. Whitehead who will
be opposed in first game By Sidney
S. LEM and Wynn Ferguson.
HERE'S A REAL opportunity for
bridge players 70 learn some new
things about bridge.
The games will start promptly az
$3.50 every Tuesday evening. over
station KWWG.
Some seven other Texas radio
stations and newspapers will par
ticipste in this unique broadcast,
And there are some $50 papers
and radio stations over the nation,
in Canada ard in Panama.
The Saturday Evening Post dou-
bic page announcement reproduces
the "mastheads" Of the newspapers
participating. and that IF The Her
aid will be found on the outside
column Of the left-hand page, three
inches from the bottom.
"The Brownsville Herald" BY the
way. is in big company. Above i is
the Boston Transcript. below u the
| Buffalo Evening Times.
Cooperating in the event arc the
Auction Bridge Magazine and the
L. s. Playing Card CO.
&. r. KLOSE. r. ". ~. ~. !, Rio
Hondo. has some observations on the
citrus market situation that may in
terest Valley growers and shippers.
Mr.. Klose says in n letter 70 The
Herald:
"Your editorials and paragraphs
warning against setting p low price
precedent by cutting prices IN Val
lev products are very good. No one
that created a market hv price cut
ting ever became permanent sue
cess.
This season with Porto Rico en-
tirelv out of the way as 2 citrus
fruit source and Florida badly crip-
rled. Valley growers should enjoy
their most profitable year.
"Some one will get long margin
.,-.,rofit on Valley fruit by holding
same until the shortage becomes ar-
parent.
Have lived near Chicago many
wears and four years near Denver.
In both sections citrus fruit is
SYNONYMOUS with Florida and Cali
fornja. Few know that the sweet
grapefruit that requires ro over
night preparation with sugar. comes
from the Valley. Most northern
recple believe II f. Re superior
Florida or California variety.
TEXAS PRODUCTS are not
magazine advertised. m contrast.
would call the attention Of Valley
growers to only ono magazine. Nc
Calls. this months issue. which
consisted Of 2.570.000 conics. See
what California advertiscs ~ page
III. then pages 90. l04 and 100.
eThe American Cra1 berry Ex-
nrhsnre comes 70 the front On mage
iOe. while Hawaii advertises in n
most apretizinr way On page 81 and
again on page 55. On page 80 Cali
fornia appears again with n mouth
Watering colored picture of dishes
that Just can't Ne resisted.
eThe Valley also grows excellent
,roductS and bv advertising IN the
,oye way. demand would be Gre
ted.
aMarazine editors. that is. na-
t;onaI magazines. estimate that each
eory of their issue is read by five
rersons. The November Mccall is-
.ue. according to such figures. would
No read by more than 100000 per-
.ons. subject e. m appetite for good
fruits and vegetables.
"The Herald. a good advertising
medium. can suggest many ways 10
Valley growers through which their
ryoducts can be brought 70 the ottcn-
,;on Of more millions"
NATIONAL ADVERTISING. or ad-
xsrtising that has countrywide
.cone. must be handled or an ex-
e.edinrly well planned basis.
For example. II would be an Ut
ar loss 70 advertise Valley pro-
5usts in national publications until
alley products we're known to be
.ilable on markets everywhere.
RE Valley should take this thing
localized scale.
let's say. for example. that We
..re sent a supply Of Valley grape
s-,;t 70 omahs. Neh.
Ths day that grapefruit appears
TIE Omshs retail stores there
fContinued on page fourteenl