Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-09-20
What IS BEST
FORRAILROAD?
vi. p. Offers $1,000 In
6 Prizes In Effort to
Learn; Field of Con-
testants Named


What constitutes the best adver-
tiEement fCr a railroad?
This question, recently asked L. w.
Baldwin, president Of the Missouri
Pacific lines, gave impetus to plans
for a contest TO be conducted by the
railroad in which $1,000 in cash
prizes will be given to the writers
OF six advertisements to be submit
ted by contestants from points on
or served by that system. Entrants
in this contest will be confined 10
persons regularly employed on news
papers or by Advertising agencies.
The first prize will be $500, the
second $3.50, q third Of 500, and
three Others OF $50 each to be award
ed to persons submitting the six best
advertisements. copy Of which should
pertain TO the Missouri Pacific lines
The selection of prize winning copy
will be made by six vice presidents
Of the railroad appointed by Mr.. Bald
win because Of their intimate know
ledge OF the Missouri Pacific lines,
Its operation, plans and policies.
Reason for limiting contestants &c
persons regularly employed by news
papers or advertising agencies at
points along the Missouri Pacific
lines is given that they are best
equipped through knowledge and ex-
periehce with the affairs OF this rail.
road 70 intelligently prepare suitable
copy. Newspaper contestants may be
from either the advertising or edi-
torial departments Of their respec-
tive publications, there being no dis
elimination between men and women,
the rule applying TO employees of
newspapers and advertising agencies.
L. II. McReynolds, assistant to the
president in charge Of advertising
and publicity. in making public the
contest, indicated that copy submit
ted may cover railroad service,
freight or passenger or be Of any in
Etitutional character. II may deal
with any particular passenger train,
or may be general in its reference 70
transportation and its development.
especially on the Missouri Pacific
lines during the administration Of
President Baldwin.
"For the information Of those who
may enter this contest Mr.. McRey-
nolds said "the Missouri Pacific lines
Is composed Of the Missouri Pacific
railroad, the Gulf Coast lines, the
Observation-Disclosures Northern, and
several smaller railroads, all Of which
arc combined into one system, with a
mileage of more than 10000 miles,
which, with the mileage of connecting
lines, in some Of which it is part or
principal owner, makes il one of the
largest and most important transpor-
tation systems in the country.
NfTk~ -aYememm 80 ~ mmmH n
cific lines, as have been followed un-
der President Baldwin, are 80 well
known that newspaper workers and
advertising employees generally along
this railroad are we& acquainted with
them, as well as with the progress
made in its service development IN
der the present administration.
The judges in this contest will
be governed solely by what they be-
lieve will be the best advertisements
for the Missouri Pacific lines, and
will not be bound in any way intheir
decisions. There will be no limitation
90 the size, character or subject mat
ter Of advertising copy, 20 long as
IL adheres 20 Missouri Pacific lines
transportation, and IL is earnestly
hoped that the contest will result
in the production Of such advertis-
ing suggestions a. will be represen-
tative of the progressive spirit of
this organization Of more than 60, 0
workers, and tell IA a concrete and
interesting way the important part
this railroad has taken in the devel-
opnent Of the west. middle west.
south and southwest"
The contest opened Sept. /. and will
close at midnight December 81, i'm
mediately after which the judges
will make known their decisions.