Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-05-13
CRANTFAVORS
USEDCARPLAN
Resale Big Item With
Car Buying Chew
rolet Man Says

DETROIT. Mich, May-An entire
~ new slant on the used car, ele-
waiting it to its right place in the
industry, was taken here b. r. II.
Grant, vice president in charge of
sales Of the Chevrolet Motor com
pany, in an interview just prior to
sailing for a months trip 10 Europe.
As evidence Of the growing inn
portance of the used car, Mr.. Grant
pointed out that during the first
quarter Of 1928, when the Chevrolet
dealer organization was moving $780,
600 new cars, ii also was delivering
at retail more than 100000 used
cars.
This was made possible by the
changing attitude toward the used
car on the part of both the auto
mobile dealer and the public, Mr..
Grant said.
"Where the automobile dealer for
merly paid little attention to the
used car" Mr.. Grant declared, "the
proportion Of used ear 10 new car
sales has mounted so high that
used cars are now an important part
Of his business. Today, practically
all the direct dealers in the Chew
rolet organization have Ducoing
equipment with which they refinish
used cars in a manner similar to
the factory. Cars are gone over
from head light TO tail lamp by
skilled mechanics trained in approx
ed factory methods. The recondi-
toned cars bear an %. X. tag show
ing that very vital part has been
checked. They are then displayed
attractively, and lenient time pay
ments are made available to the pur-
chaser
"The public owes directly to the
used car the wide range of prices at
which transportation may be pur-
chased, and the wide variety Of
models from which selection may be
made. IL there were no such thing
as a trade-in price, the owner of an
automobile. instead Of turning il in
on a new model, would drive it him
self until its usefulness was spent.
Just as he now uses his furniture
or his farm or garden implements.
There would consequently be no
used car mart for the man who wants
to buy a car at less than the new
car cost. Millions of present motor
lists who we're attracted by used car
prices would not now own automo-
biles il there had been no used car
market.
Every good automobile today Is
built with many years Of service in
Il. The original purchaser general
~ turns IL in on a new model after
he has driven il a few years. There
remains in the a many miles Of
dependable service which is avail.
able TO the man who needs trans
portation on the basis of a low first
cost.
"of some $4,000, 900 passenger ears
now registered in the United States,
II IS estimated that approximately
sixty per cent are in the hands of
their second or third owners. In
other words fifteen million motorists
are riding in cars that were
purchased on resale.
Eliminate the used car from the
market, and a good share of those
fifteen million people would be de-
MED the privilege of owning a car.
And most Of the remaining ten mil
lion motorists would be driving cars
that do rot measure up to their ideas
style simply because they would
be able to get a trade-in allow
ance, and would refuse to scrap their
cars with unused value remaining in
The result would have been a
great many less new car sales with
the past twenty years, and most
OF the twenty-five million present
motorists would have either no car
all or a car that fell short Of
their present taste for style, dura-
billty and performance.
Our dealers know that the used
car buyer Of today is the new car
buyer OF tomorrow. They are anx-
lous to satisfy him because it means
future business. BY reason Of the
unprecedented demand for the Big
ger and Better Chevrolet, our deal
ers have a better variety of used
cars than ever before-cars that are
better serviced, better finished and
tnat represent better values.
There is every indication that
U used a turnover this wear
VIII establish a new high record
though both our new and used
car sales are bigger thar ever before
curing this season II the ear"