Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-02-10
I'm OUR
VALLEY

traffic manager for the Missouri Pa
cific Lines.
Mr.. Bray marvels most at our car
rot patches.
He toured the Valley Thursday, in
company with Texas Missouri Pacific
men.
He couldn't imagine there were 50
many carrots in the world.
In England, he points out, they
nourish little patches Of carrots as
II they were roses.
Down here, he finds, they grow
Gke weeds"
Ihcl4etally, Mr.. Bray proposes TO
tell British newspapers about -
Lower Rio Grande Valley of Texas.
And another thing. He thought
when Messrs. Booth and Waldron of
the Mopac took him along the paved
highways, they were showing our
front door"
He marveled when they went off
on the side roads-and everything
flourished at the "back door" as
wonderfully as at the "front door"
Story elsewhere in The Herald
today.
WESLACO, after many delays, is
assured Its new hotel.
All the obstacles have been cleared
away. and the flourishing Hidalgo
county tonnage producing center is
about to see work start on a four
story, 62-room hotel to cost about
$4,000.
A piece of ground owned by Te
city was sold at auction the other
day to provide space for the hotel.
THEY DON'T hav4 to live long in
the Valley before they begin sending
word back home that there is a won
derful country down here.
This time it's ID. ". Strong, drug
store operator at McAlien.
He is from Pine Bluff, Ark He
wrote to his home newspaper the
other day as follows:
81 have at least an increase OF
$500 on my property since ! To-
Gated here. and a s150.0oJ hospital
is just being completed across the
street from my business. We voted
a Sl,000,000 bond issue for roads
last week and a fourteen-story hotel
is being planned"
Incidentally, Mr.. Strong invited his
Pine Bluff friends to visit him when
they are in the Valley.
EDITOR ED, writing in the Wes-
laco News, suggests that there ought
to be one or two women on the
Weslaco school board, which has
seven members.
However, he continues, I'VE be-
lieve it should be man-controlled.'
THE SAN BENITO LIGHT offers
the following for Valley business
men to think about:
Practically every week or so Val
ley citizens learn-mostiy through
sad experience-of a new advertising
scheme.
"The smooth-tongued gentry have
put over propositions of various
kinds and departed with jingling
pockets within a few days, but a
young woman operating in Hidalgo
county has set a new record for
finesse in such coups.
"She solicited advertisements 10
appear on some letterheads and en-
velopes which were to be given free
of charge TO a Mercedes hospital
Mercedes merchants paid from 81 to
$50 for advertising space. When she
had collected S40O, the self-appoint-
ed worker gave the order to a Mer-
eedes printer, paying $50 for the
entire job. and left town with $3.50
cash TO show for a few days work"
If the business men of the Valley
will learn to stick by their news
papers or other established periodi-
Gals for their advertising, they will
find their advertising account great
~ reduced and their returns largely
increased.
IN THE OLDER sections of the
country they have learned TO avoid
the casual advertising scheme. which
can serve to benefit no one except
the person selling" il.
The statesmen" have learned there
is q fruitful field in this section.
And they are missing no bets.
HIDALGO COUNTY is ready to
begin . road program. through or
ganization Of three districts, that is
almost equal in the amount to be
expended, TO the issue Of Cameron
county.
The three districts, that of Edin-
burg Mercedes, Weslaco and Meal
len, have voted and sold $3.50, 900
worth Of bonds.
THE HARGiLL PROGRESS and
the Raymondville willacy County
News are jubilant.
Over the fact that rains in that
territory last week end and later
assured the cultivation of 100000
acres in cotton, feed and other
staple crops.
Farmers were awaiting only mois-
ture.
Now that moisture has come and
soaked into the ground they are
preparing for the work of plant
ing.
No reason why the Valley shouldn't
produce that previously forecast
| 250,000 bales of cotton.
! That sort Of q harvest would put
noney in the pockets OF the farmers
I'D the pickers, from whom il will
tier through every angle Of bus
rss in the Valley.
,ERY SOON the road from