Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-03-04
5 ?. issuing
new BOOKLET
FOR VALLEY
Original Hand Color
ed Photographs To
Adorn Pages of Ad-
vertising


Original hand colored p~hotoeraphs
and full process four color pictures
being used in the elaborate book of
the Lower Rio Grande Valley Of
Texas being published by the
Southern Pacific Lines, are TO be on
display In the city ticket office OF
that railroad for one week beginning
Sunday. The office is in the Fl
Jardin hotel.
Ike first edition Of $4,000 books
IS 70 be off the press March 81 and
they are to be distributed through
U the United States by Southern
Pacific agents under the direction Of
C.. ). Fay, head Of the traffic de-
partment in Louisiana and Texas.
The book, which is TO contain 81
pages and the cover, has been is
months in preparation and is by far
the most elaborate and expensive
piece Of literature ever prepared to
advertise this section, IL is be-
lieved. The first edition will cost
approximately $4,000, OF 80 cents
Tor each copy.
Printed i'm Four Colors
Printed on the highest grade of
enaEeled book paper, il is TO con-
tain ten fuli-page color photographs.
a double page character map in four
colors and approximately 100 photo
graphs in black and white. The story,
which was written BY Mrs. Julia
Montgomery, is a condensed recital
of all the attractions and opportuni-
ties Of the Valley and represents
several months Of research and edit
ing. Mrs. Montgomery. in addition TO
writing and editing the copy, super
vIsed the taking Of about 400 spe-
cial photographs of Valley scenes,
made p trips to Houston, two TO
Kansas City and hundreds Of jour
neys from one end or rne Valley TO
the other.
The book when it is ready for dis
tribution will be more han a won
derful piece OF literature advertising
this section; il will Dc a monument
TO the interest in the Valley Of w. r.
Scott. president of the Southern Pa
cific at the time when that railroad
built into the Valley. but who has
since died. 10 was Mr.. Scott who
authorized Mrs. Montgomery 10 70
ahead with the preparation Of the
book.
The book also will represent the
AAt(lt@L TAKEN III the f14AtX 1N - n.
Dunlap, traffic manager in Texas at
the time IL was started. He has
since retired but before doing so
held many consultations with Mrs.
Montgomery and officers Of the
railroad in reference to the work.
Valley Can Get Books
Valley interests will be given an
opportunity TO make use Of the
wonderful color plates and half
tones used in the book to issue a
second edition. Mrs. Montgomery said
Saturday. This will make the work
available at a cost of from % to
35 cents per copy for distribution to
people interested in the Valley.
II. VI. Lull and other Southern
Pacific officials have agreed 20 loan
the plates 70 any Valley organization
for this purpose without charge.
Proofs of the color pages which
are done in full process, and a
dummy Of the book, which Mrs.
Montgomery now has, indicates the
wonderfully beautiful piece Of litera-
ture the co.pleted work will be.
The character map Of the Valley
alone represents an expenditure in
the ncighborhood Of $1,000 and is
beautiful enough to adorn the walls
of any home if framed. II is done in
four colore ard the outstanding
features of every town and section
has been indicated by q tiny charac-
ter drawing. The cartouche in the
upper left hand corner is upheld by
figuras ef an American and 4
Mexican farmer and is q work of
art.
Subjects Well Chosen
The subjects for the color plates
are well chosen and beautifully
executed. The type pages are deco
rated with small photographs and
a lavish use Of pictures has been
made throughout the work.
Spanish decorations On every
page lend an indescrihably entranc-
ing air TO the publication.
While the Southern Pacific off
eials do not intend 70 be miserlv
with the books II can readily Be
seen that it will be impossible for
everyone in the Valley to receive a
copy" Mrs. Montgomery said Sat-
urday. st readily can be under
stood that distribution in other Sec
lions Of the United States will ac-
eomplish more for this section and
u Is our intention 10 try to place
every copy where 10 will make a
real friend for the Valley.
This is n Of the reasons that
the plates are 20 be offered 10
Valley chambers Of or
other civic organizations "a use Il
a second edition. II this Is gotten
out then the copies can be sold and
II will be possible Tor anyone ~
secure them for distribution "a
friends or prospective c~itizens.Y
The original photographs and
prints will be shown At a numbe~
Of places IN the Valley ard 4 dis
play Will be made Of the book In
every town IN the section. Mrs. Mont
gomery said. This will be done In
an eIIort 70 give everyone an OBJ
portunity to see the book altLorrh
i cannot be distributed generally
in the Valley.
II