The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1928-01-07
Reduced Production Costs at
Factory Make New Low
Prices Possible - Expects
WHY'S Overland Company
to Soon Regain Position as
One Of Outstanding Manu-
facturers

Returning last night from Toledo,
Ohio, where he attended meetings Of
both Willys-Ov Overland dealers and
distributors, w. E. Lair, president
OF the Lahr Motor company here, is
very enthusiastic over the improved
Whippet car which was first shown
to the public yesterday, and which
IS now being offered ct greatly re-
duced prices.
/ On Tuesday Mr.. Lair attended q
meeting OF dealers from Ill over the
United States, and on the following
day was at . meeting Of distributors
and branch managers. These meet
ings featured the launching Of the
new Whippet and the announcement
Of the new low prices. At the same
time John N. WHY'S outlined ia
dealers and distributors the policies
Of the company for the coming year.
The WHY'S Overland company
has been building towards the pres
ent time for the past seven years,
Mr.. Lahr states, and production
costs have been covered { such an
extent that, with the increased vol.
ume Of sales in view, the drastic
price reductions were made possible.
|. Will Soon Regain Position
Mr.. Lahr has been making regular
trips to the factory for the past Is
years and, knowing Mr.. WHY'S per-
sonally, he states he is satisfied the
company will regain its former
position as one Of the two or three
outstanding automobile manufactur-
ers in the UnitNd States.
The extremely low service costs
Of the Whippet line during the 18
months they have been on the mar.
ket have been one factor in making
q price reduction possible, Mr.. Lair
says. Despite the price cut, the car
still has the same quality through
out, with many added improvements.
Formal announcement Of the per-
fected Whippet, the prices Of which
were given to the press on Tuesday
following q general dealer conven-
ton Of WHY'S Overland dealers at
Toledo, Ohio, was made yesterday
morning in the largest newspaper
announcement campaign ever made
by Willys-O Overland, Inc.
Directly Completes With Ford
With the new prices the Whippet
is definitely established in the price
range previously occupied by Ford
alone and the reductions Of the
Whippet ran as high Is $500 on the
cabriolet coupe model, which is
now priced lower than the equiva-
lent Ford model. This is the first
time in history that an automobile
manufacturer has entered in direct
price competition with Ford.
In the low price class .; is com.
mented on that the Whippet is the
only car to offer full force feed
fabrication and that the tire sizes
are larger than those furnished with
other light cars in the same price
classification. -
Notifications include q new body
with q military roof line and a cadet
type visor to accord with the latest
style developments in body design.
Added equipment includes IN au-
tomato windshield wiper, rear
vision mirror and combination stop
light and rear driving light.
Speed and economy records given
by Willys-O Overland for the Whippet
include . 3,559-mile economy run
from Los Angeles to New York un-
der the official observation Of the
A. A. A., in which q fuel record Of
1928 miles to the gallon was estab-
lished. An official speed record Of
71.6 miles an hour was made by the
Whippet on Rockingham Park
speedway under official observation
All models Of the perfected Whip
pet are now ready for immediate
delivery according to = statement
issued from the factory, which is
looking forward to the greatest year
in Willys-Overland history.