White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1928-01-06
SUGGESTS THREE WAYS TO
INCREASE APPLE SALES

uNVnhuVk III A6 OhAA6S
That the marketing Of northwest
apples can be improved in at least
three respects, is the opinion Of DR..
Edwin F. Dnnarneier, professor OF
economics at the State College. DR..
Dummeler, recently spoke on the mar
keting problem before the Oregon
State Horticultural association a;
Hood River, Oregon.
'The marketing process may be
stimulated by handling the fruit in
sucl a manner that 1t reaches the
retailer in better condition, by devel-
oping the consumer demand through
advertising and dealer service work,
and by the elimination OF some OF the
cooperative effort through carlot dis
tribution,' he believes.
Dismissing the argument that deal
ers' profits are exorbitant, DR.. Dunn
meier declared that dealers margins
all along the line are governed by
competitive forces and there is little
possibility of decreasing them, either
by conden1ming or criticizing, or by
legislation.
"Apples of the same nominal grade
and probably of the same quality
when they left the orchard, change
SO much by the time they set into the
hands of jobbe-s that the price to re-
tailers often varies as much as 81 a
box" he found. "This is caused by
the fruit having been handled i'm
properly from the orchard through
the packing house and storage plant:
I'm comparing the marketing OF
the California and Florida orange
with the northwestern apple, the ap-
pie people spend more money on
sales effort in carload selling to deal
ors, while those engaged in market
ing CT citrus fruits spend much more
money in advertising, Improvement
of window displays and other devices
for making the consumer buy their
products.
II am not saying that the amount
spent for carload selling is too much,
but am saying that the amount
spent in selling the consumer IN thu
case of northwestern apples, is toe
little. lst
eff few CENTS box saved on
carload selling were devoted to i'm
proverl,nt of retail selling to con;
sumers I believe the net results
would be better. Til. accomplishment
of all three of these detectives
Requires better organization effort by
growers in the producing regions"
Don't use gasoline or benzine tc
cleanse clothing near an open flame
light or fire. Use noninflammable
cleaner.
Accompanied by her husband and
Mrs. S. M. Frisco, Mrs. Harry Cole
man was taken to Yakima last Sunday
by G. c. Stoddard and there entered
St. Elizabeth's hospital, where she
was pronounced to lie suffering from
serious attack of pleural pneumonia.
Mrs. Frisco .nu Nj. St"ddard re
turned SUNDAY evening but Mr.. Cole
man remained at his wife's bedside.
A telephone message to relatives on
Thursday reported Mrs. Coleman
condition to be improved. ss
Mrs. F. NJ. Hill was a passenger
out on MONDAYS train for Seattle
for visit with her daughter.
At the meeting of the White
Bluffs Grange Thursday evening.
Edmund Anderson was elected
Master to fill the vacancy caused
by the resignation of Sam Allard.
Fred M. We'll came over from
the Coast Wednesday and left
Thursday for North Dakota and
Wisconsin on business in connec-
ton with the Loveland estate.
Miss Margaret Jean Wheeler
wrote her mother this week from
Olympia, where she was visiting
Miss Aileen Sprague. She said
that when she rerched Woodland,
where she teaches. Monday morn
ing, she found the snow SO deep ii
was impossible for the students to
reach school and school had been
dismissed until the roads could be
opened.
Politics with the wisenheimers on
i Wall Street is cold blooded matter
of dollars and cents and they always
PLACE their money on the men or mea-
sures they think will win. And fcl
years Fast their betting was a very
| dependable barometer of the politica
outlook. So what they are doing RICH,
new OF the street" is interesting.
Last week the cd S were against
Hoover 8 to S, Lowden S to 2, Dawes
S to 2, Butler to Willis 10 to 1.
Longwcrth 10 to /. AGAINST Smiths
election the odds were 6 to /.
F. future reference paste thos'
-redi -ticns Up.