The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1928-01-31
Low
PRICES MARK
AUTO DISPLAYS
Thousands From All Over
Country Are Attracted to
Chicago Show.
BY "SWEDE" SWANSON
Times Automobile Editor

--NNN~
CHICAGO, Jan. 13.-The twenty
eighth annual national automobile
show being held at the coliseum this
week settled down today to the task
of displaying the pride of the indus
try to thousands of Chicagoans and
visitors from all over the country.
Those who visited the show at its
inaugural Monday were surprised
and aStounded at the great adj
vancements made in automobiles
since last years event.
They scarcely could understand
how so much beauty, such a daz-
zling variety of snappy color COM
binationS, such a high degree of
smooth, speedy, powerful perfor-
nance could be built into the 1928
models at such low prices.
Monday marked the start of sew
eral important meetings of groups
prominent in the industry.
The National Automobile Dealers
Association directors gathered at the
Palmer House, their convention be-
ing scheduled to open today.
The Hotel Stevens was the scene
CT three meetings, incluring a
luncheon of the Automotive Elec-
trical Distributors, an all-day SeS-
sion of the Automotive Equipment
Association and a meeting of the
National Automobile Chamber Of
Commerce.
Compliments for Decorator
The work of Samuel Asch, creator
of the decorative scheme at the
show, drew high compliments. 1t
is agreed that he outdid all of his
previous efforts as a scenic artist
and exposition builder.
In conception, the Coliseum is =
great park, a most natural setting
for display of motor cars, and by
reason of a new and powerful meth
cd of indirect lighting the exhibits
are shown to better advantage than
ever before.
While thousands were visiting the
Coliseum Z dition al thousands
thronged the special Ford exhibit
being held in the 131st Regiment
Armory at Sixteenth and Michigan
Ave, directly behind the Coliseum.
The exposition is the most COM
plete display of the Ford industries
and their products ever assembled
under one roof.
ThrOng Ford Exhibit
1t is not showing merely of Ford
automobiles. Although a display of
the various types of the new Ford
Model A cars and the new Model
AA Ford trucks is included among
the exhibits.
Rather it is designed to present
a croSs-Section of all the Ford in
dustries, from the ore mines and
the rubber plantations to the motor
car assembly lines.
And between these two divisions
is a tremendous pageant of exhibits
which show the ingenious manu-
featuring processes, the remarkable
mass production methods and the
numerous valuable by-products of
the Ford industries.
Lie dlIplaIle ulV1SlOn OIL Jn6 FOTQ
Motor Company is represented by
one of the huge Ford all-metal, tri-
motored monoplanes. The same
plane which recently made a round
trip between Detroit and Mexico
City, and by a display of the
processes by which planes are built
and assembled on much the same
plan as that employed in the auto
mobile assembly lines.
Among several other Indianapolis
auto enthusiasts who could not wait
for the Indianapolis show was DR..
G. E. Cox, DR.. Cox, an ardent
Chrysler owner, was seen discussing
the merits of the Imperial 80 with
Chrysler officials.
Other Indianapolis men seen
around the various exhibits were: A.
H. Schiewe, G. o. Buehrer, Seth
Klein, Nicholas Moore, F. H. Fitz-
patrick, Harry Burke, Carl H. Wal
lerich, Hugh j. Davey, Charles
Sanders, H. A. Runyan, l.. M. Nyst-
rom and Frank VeSter.