New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1928-10-25
BY JULIA BLANsHARD
Laura Lee Roeers

Sse~sS -
By JULIA BLANsHARD
New York, Oct. 25.-"If you don't
stop teasing Sonny. won't name
your pup for you. So there!"
Thus 4 defiant. chestnut-haired.
haxel-eyed little girl effectively
disciplined her older brother. one
day years ago In Virginia.
For Brother well knew that
nothing on the Rogers plantation.
from pickaninnies and new species
Of grapes to prize calves. ever had
quite the right name unless little
Laura Lee Rogers named 1t.
Even the big syringa bush un-
der which the five little Rogers
played had assumed definite char
acter and importance with other
children since she dubbed 1t Mrs.
Keepers house."
Shc ssThinks in Names"
80, all through her carefree,
merry CT ildhood. Laura Lees flair
for naming things had family and
neighbsrhood recognition. Like
her father, Major Rogers. before
her, she seemed just to think In
names"
1t wasn't until she was study
ing art In New York. years later.
that someone suggested turning
this gift for nomenclature into
money.
Ask Laura Leo Rogers today.
whats In . name?" Like a. not
you will receive one Of her slow.
nice smiles az her soft Southern
voice draws, "A hundred dollars
at least, and usually q lot OF
pleasure. Sometimes . very great
deal of work, also"
A Professional Nomenclator
For Miss Rogers names things
fer a living. Che Is Americas only
professional nomenclator, 80 far
as IL known. For over 20 years
she has invented names for things
from a pill to = palace" in her
own words.
Country homes, puddings. silks,
real estate subdivisions. dolls,
crackers, cheese, cold cream, tea
rooms bird reservations, patent
medicines, yachts and dogs galore
bear names devised by her.
She got a cool hundred once for
naming a doll! She worked out a
perfect name for a descendant of
racing Man O. War. Many of
Americas loveliest and most APP
propriately named country homes,
including at least one Of Holly
woods most famous ones - have
her to thank. 80 do some Of the
most catchily called commercial
products.
Miss Rogers 'flair'' for nomen-
clature has become . careful "sci-
ence" in the 20 years that have
elapsed since an astouished young
woman got answers from New
England to Honolulu to little ad
she ran offering to name homes
for rich folks, for q consideration.
Her studies. especially in the deri-
walton OF words, have taken her
far. For naming estates she has
delved into old dialects to bring
forth their "wolds." ''garths,"
'wycks" and 80 on. A broad edu-
cation. an ear for musical sound.
a knowledge Of Psychology, sew
eral languages and = fine sense OF
workmanship augment her intut-
tive gift for nomenclature.
"A perfect name IL an inspira-
ton. But rarely an accident"
Miss Rogers analysed her work.
gazing thoughtfully out into the
cute little garden outside her
Park avenue studio, which she
maintains in addition to her Eliza
beth, N. J.. home. "A perfect
name IL appropriate. psychologi-
cally suggestive, and harmonious.
Naming homes Is d complicat-
ed thing. 1 have to know the hus-
band and wife's name, their fam
lily history. and tradition. the type
of architecture, something OF the
tastes of the owners. II musical
their home should reflect it. II
place to rest or to enjoy outdoor
. sports. its name should tell tht
] story, too.
I'll Must Not be R&0tCubos19
"A handsome formal estate Il
ridiculous with q trivial name. *
! is a pretty little cottage with
. dignified one.
Commercial products that ap
peal to women, like silks. shoult
: have entirely different kinds o
= names from products that appea
to men. such n shaving creams
I learned this years ago by tryni
, out names on boys and then girls
r / took two flowers from my gar
: den. called respectively "hen-and
t chickens" and "blue-eyed baby.
: Little boys invariably chose tn
former names, girls tho latter. tn
same tendency IL true Of adults.
Il sometimes I suggest five or q: