Evening star., 1928-04-15
ESSAY PRIZE WON
| BY c. c. HATHAWAY
Several Other Awards Are
Made to Writers on In
duStrial Affairs.

Carson c. Hathaway. 2ll5 F street,
: vas declared winner Of the essay con-
test on industrial activities in WASH
8 sngton. conducted under auspices of
!, the local Chamber OF Commerce, a
II committee OF judges has reported to
8 Ivan C Weld. chamber president The
subject taken by Mr.. Hathaway was.
"The Industrial Exposition as a Means
j, cf Promoting the Proper Industrial De-
8 velopment Of the Community"
il Judges in the contest, who considered
the so or more essays submitted. were
4 Rudolph jose. second vice president of
the chamber: Miss Sihyl Baker. direc-
& tor OF the community center depart
s naent OF the public schools, and Gen,
Anton Stephan, president of the Mer-
3 chants and Manufacturers Association
N Various Awards.
IS prize of $3.50 will be awarded 10
the winner of the contest Second
place winner was Edward l.. Bennett,
1880 Neal street, whose subject was:
Making Washington Self-Supporting
!, Through Proper Industrial Expansion"
and third place winner was Ralph I.
Egan. l7l3 Newton street. whose SUBJ
iect was: The Importance to Washing
ton of the Aviation Industry" Honor
able mention went to George D. Hugu
/. mn, c. S. Jarvis and Olive Knipe. Sec
! ond-place winner will be awarded a
prize of SIS and tnird-place winner will
Be a+s.rSed $%5,
The contest was open TO all except
those connected with the industrial ex-
. position held recently at the Wash
aSington Auditorium.
s. Winning Essay.
Z. The prize winning essay by Mr..
sHathsway was as follows:
s Industrial development depends on
public approval. No matter how supe-
s~3rior a product IL must win popular
favor before it can be q commercial
s success. The industrial exposition offers
81 method. unique and effective, for at
tracing favorable public interest.
= There are four principal reasons
why ii is valuable as a medium of pub
5 ,icitv and therefore as a means of pro-
noting industrial development
81 y. The industrial exposition is a
dlgnified show The intelligent ex-
shibitor steps into the role of a good
Snowman. On his little stage he mar
sEhals the star products of his business
and introduces them TO the passing
I fhrnngs.
s. =. The industrial exposition employs
visual publicity. For a worthy product,
ENtOkAilfik &S elective an ADVERTISEMENT
sAs the product itself. Looking at a
beautiful or useful product is the next
siep to purchasing it.
%. The industrial exposition offers
an effective opportunity to distribute
advertising material. The exposition
visitor expects TO carry something home;
whether 1t is Sugar-coated publicity in
The form of the familiar souvenir yard
stick or a gaily colored information
booklet, ii Is advertising profltabiy
placed. The exposition is also a valua-
bic means Of initiating follow-up
Campaign, using the names of potential
buyers readily obtained from visitors
- The industrial exposition attracts
cpen-minded visitors intent on seeing
every product exhibited Those who at
tend are interested in viewing new in
GistrIal developments. in asking ques-
tions, IN exchanging ideas on the merits
Of products displayed. The exposition
s. held infrequently. When it comes
Z bears the charm of the unusual. 1t
has ali of the friendly informality Of
the historic market or bazaar.
In the final analysis, industrial de-
vclopEnert depends on the sale of in
NlstTial products BY stimulating sales
Through the above methods. the indus
trial exposition Is valuable factor IN
The proper industrial development of
the community"