The Washington times., 1928-12-26

Essex 7U-n1ile an nOuf car E1uu-
son more than. an 80-mile an hour
car; roomier and beautified body de-
signs; much added equipment and
price reductions of $500 to 5000 a car
are the features of the Hudson Essex
program for 1929, as announced to-
day. The company's statement,
marking its twentieth anniversary,
declares it will build nearly as many
cars in the first half of 1929 as in all
of 1928-which was the biggest year
in its history.
The 1929 Hudson. with 64 improve
ments, and the new Essex, the Chal-
Ienger, with rs, go on display today
at Lambert Hudson Motor Company.
Hudson Essex distributor. as part of
a nationwide program of. siTnulta-
neous display Preshowings of the
new Hudson Essex lines have been
made to. newspaper men, technical
experts, distributors and dealers in
key points throughout the United
States and Canada. For the past
month the Hudson factories in De-
troit have been operating on day
and-night shifts, to provide show
cars and sufficient dealer stocks to
assure immediate delivery.
TWenty-one body types are iT-
cluded in the new combined line,
10 more than in 1928. comprising
the greatest variety Hudson has
ever offered. Essex prices start at
$685., Hudson prices at $1,095. The
Hudson is now presented on two In
creased wheel bases OF 122 inches
and 139 inches, while the Essex
wheel base remains unchanged.
Principal Essex improvements In
clnde hydraulic shock absorbers as
standard equipment. chromium
plate. larger. roomier bodies and a
larger. more powerful motor. @
New Body Types
The six bodies which have been
added in the 1929 Hudson line are
the town sedan at $1.375: convertible
coupe at $1,450. the five-passenger
standard phaeton at $3.50, five
passenger sport sedan at $3.50, and
limousine at 50 100,
the sport phaeton to be priced later.
The first three have wheel bases of
122 inches. while the last three are
on 139-inch wheel bases.
The models which comprised the
line last year and have all chassis
improvements and redesigned bodies
are the coach at 81 ,095, the standard
sedan at Sits, the coupe at 81 ,195,
the roadster at $1,250, the landau
sedan at 81 500, the victoria at
$500. seven-passenger phaeton, price
to come later. and the seven-pas-
senger sedan at $4,000. All of
these with the exception of the
last two named are on 122.inch
wheel bases; these have wheel bases
of 139 inches.
Two new body types added to
Essex. the Challenger. are the town
sedan at $3.50, and the convertible
coupe at 1895. The Essex base
price Is $695-with the coach, the
two-passenger coupe and the phae-
ton all at this figure: coupe with
rumble seat is 1925; standard sedan,
$795. and the roadster at $3.50.
Power Increased
Essex power has been increased
25 per cent and the Hudson power
IA per cent. There is increased
torque, or pull, at low speeds,
which reflects directly on acceler.
alton and gives greater power in
hill climbing In both lines. The
1929 Hudson develops 90 horse
power and Essex. the Challenger,
SIS horsepower. The former has a
speed up to S5 miles an hour and
the latter's top pace Is in excess of
70 miles an hour.
In both cars. a moose horn"
manifold equalizes the distribution
OF Vaporized gasoline to the cylin-
ders. resulting in balanced energy
and more efficiency from every
cylinder. Spark plugs are located