Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-01-29
SALES MEETS
: CHEVY PLAN
Department Heads to
Hold Sessions In
Sc Cities

National sales meetings of the
most elaborate order ever attempted
in the automobile industry are be-
ing held this year by the Chevrolet
Motor company, with crews Of fac
tory officials blanketing the country
in a series Of meetings that will
bring them into direct contact with
every dealer and associate dealer in
the United States.
Designed TO improve the dealers
relations with the public by school
ing HIM Thoroughly In every phase OF
Automobile merchandising, and de-
signed 10 1urtner the company 5
spectacular 1879 sales program wn4cn
calls Tor the outlet OF more than q
million units, the meetings are at
tracing from every city, own and
hamlet IN the country the more than
$4,000 people who make up the lac
tory and dealer selling Organizations
Of the Chevrolet Motor company.
K. Il. Grant, vice president in
charge of sales, and II. j.. kring-
Ter, general sales manager, will have
charge OF the two parties, Mr.. Grant
covering the eastern halS Of the
country, and Mr.. Klinger the west
ern half.
The itinerary will take the two
parties into SO cities in KEY centers
throughout the country to which
dealers in neighboring towns have
ready access. Beginning with the
meeting Of New York on January IL,
the meetings are continuing for ten
weeks until the final session at Bir-
mlngham on March %.
Each meeting consists Of a three
hour afternoon progran-usually
held at the largest auditorium in
town followed by an elaborate
evening banquet. while ample time
has been provided for dealers 10
take up their individual problems
with the factory officials.
More than a carload of scenery.
props, stage properties and special
nghting equipment are necessary for
the presentation Of the sales PRO
gram IN every city. A stage man
ager and a specially trained show
crew direct the work behind the
stage. while in front OF tie foot
lights the dealer organization sees
the most interesting sales show ever
presented in the industry.
Both Mr. Grants and Mr.. king
ler's parties will be together at New
York, Detroit ard Chicago. where the
sales meetings are held in coniunc-
ton with the automobile shows.
In addition 70 stage hands and
nrooerty men Mr.. Grants party will
include the following factory off
Gals: j. f. Ralston. D. G.. Frazer.
w. @. Lewellen. Gus FIX, J. r. Rng-
ers and p. Y. Bathrick. With Mr..
Elinoler will he VI. y. Douglas. r.
:. White. William A.. Rlees. J.. r.
Little and Sidney Corbett.
Following is the itinerary Of Mr..
Grants party: Detroit. Jan. 2s; Chi
cago. Feb. 3; Kansas City. Feb. s.;
Wichit7. Feb. 8; Oklahoma Civ. Feb.
IN; Dallas. Feb. n; Little Rock. Tcb
10; Memphis. Feb. Il: st. Louis.
Feb. 20; Cincinnati. Feb. -. Louis
vile, Feb. q; Boston, March s.:
Charlotte. March 10; Columbia.
March Il: Atlanta, March Is: Jack
sonvilIe. March Is and Birmingham.
March 21.
Following IL the schedule Of meet
ings for Mr.. KlinRler's party; De-
troit, Jan. 26; Chicago, Feb. 8; Min
neapolis. Feb. s; Omaha. Feb. @;
Denver. Feb. n; Salt Lake City. Feb.
IL: Butte, Feb. III; Seattle. Feb. 2i;
Portland. Feb. 81: San Francisco.
Feb. 20; Los Angeles, March &: FL
Paso. March 10: Houston. March 13
ard New Orleans. March Is.