The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1928-03-31
$1,000 ADDED.
I D I INES
AD TEST
Continued from FIRST Page.)

CONTINUED from First Page
FIRMS. A COMMITTEES OF Judges.
competent advertising writers, Sc
lected by the firms in the contest,
viii select the winners of all prizes.
Prizes Every Week
At the end Of each week the
weekly prize winner and 194 others
will be selected and announced.
Write as many ads as you like.
Practically the only don't" in the
whole campaign Is that which bars
professional ad.writers and news
( paper employees.
Write your name on the back
Of q sheet OF paper. Write the
name OF the firm on the other side
at the top. Then write the adj
vertisement about the firm. Write
one ad only on each piece OF paper.
"A slogan, poem, letter, phrase or
anything OF the kind is acceptable.
THEN--sign your narne on the flap
OF the envelope and mail ii to The
TIMES-ZAIN ATTEST EDITOR or
DEPARTMENT, The washington
Times. Hearst Building, City.
BalIou Praises Plan
DR.. Frank w. BalIou. superintend-
ent OF public schools. thinks The
Times-Zain ATTEST IL OF distinct
educational value. Anything like
The Times-Zain ATTEST which makes
people think has . distinct educa.
fional value, e said DR.. BaIl0u. Adj
vertising is playing q most inn
portant part In life. Helping he
public to express thoughts in clear,
concise English no doubt will make
for better understanding OF adj
vertising.'s
The Washington Times is quite
certain that an unusually well writ
ten lot Of advertisements will be
presented BY the Washington public.
The fact that this city stands un.
usually high in educational Qualifi-
cations argues for exceptionally well
presented ads. As q matter of fact
more than one-fifth Of the popula-
ton Of this city goes to school every
day. Every tenth person you pass
on the street Is q high school grad
nate. Every twentieth person you
mass n . college graduate or has At
tended college. That speaks well for
the type Of ads to be written.
Field ii Wide
The fact about the Times Zafn Ad-
Test Is, however, that education Is
not needed Anyone who can write
can send IN an ad. Ideas are what
IS wanted. not art layouts. nor pretty
handwriting, nor attractive lettering
nor typing. Just an idea or even q
letter. Read adsplenty of them
set an idea, then shoot 1t in
And what an attractive field is Of |
lered.
The Potomac Electric Power Com
pany furnishes light to thousands of /
Washington homes. Many Of our I
streets are lighted BY Pepco. The
wheels Of the street cars are urged /
nv motors whose power Ii derived /
from Pepco. Matches Service
there's q Keen play on words there
In the accepted slogan OF Pepco But /
that doesn't mean that you cannot /
Improve on the Pcpco slogan. Write |
an ad about Pepco and send it along. /
just Wonderfu1s say the will
lxins Coffee people Of their prod |
uct. That's q brief statement by |
the Wilkins firm. What have you
got to add to that. How can you
improve on It? The wilkins people |
and the Times.zain Attest editor |
want to know.
simplify With simplex says
the Simplex Piston Ring Company |
about its motor piston rings. And |
that's q pretty nifty slogan. But |
there are thousands OF Washington /
ad-Writers, amateurs Of course, who |
are able to write just as nifty |
slogans As that one. Try it out.
YOUR aid may win 1000.