The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1928-12-06
Nv MRS. G.. G.. WYCkOFF

by MRS. C. G.. WYCkOFF
! Copyright. 1923. NEA Service, Inc.)
New York, Dec. 6.-Can women
be successful in the stock market :?
All things being equal, | believe
they can. From my observation up
to few years ago, the average man
approached Wall Street merely with
the idea Of 'beating the game.
Women, at the same time, were ap-
preaching the "Strcet" through male
members Of their family and friends,
not directly.
However, the war changed all this.
together with many other things.
Women went into business like the
male members of their family, and
found that it was not the complicated
affair which they had anticipated,
and that in place Of technical knowl-
edge, common sense was very good
substitute.
Women Want Facts
Having undertaken and accom-
plished other jobs, they began to
strike out on their own, in the han
ding of their savings as we'll. Being
more careful than men, and not hav-
ing been accustomed to the posses
sion of large sums, they, on the
whole. approached the security mar
ket with desire to know more about
the actual facts surrounding the
securities in which they interested
themselves.
Woman has a natural shopping
instinct and, when interested in buy
ing anything, she is willing to spend
the necessary time and energy to get
exactly what she wants.
The majority of women up to a
few years ago confined themselves
mainly to the better types of sccur-
tiles. Their fear of losses kept them
from taking speculative risks. How
ever, with the improvement in their
incomes and the growing of their in
vcstment funds, their courage in.
creased and many women OF this
class have done exceedingly well in
the market. The great mass O1
women, just as the great mass OF
men, however. rely on tips as in the
past. Actually, of course, sex has
nothing to do with intelligence.
Advantage Of Patience
AS far as women are concerned
they have a great advantage: they
) know they have lot to learn abou
, securities, and so usually apply t,
the most conservative sources TO
. their information. And becaus
woman is more patient and les
.. headstrong, and is willing to wal
and bide her time. she should d.
very we'll. Patience is one Of TIL
greatest assets that man or woman
can have in dealing with the stool
> market.
The function Of the stock marke
is really very simple in its technique
: it is nothing more nor less than
: market-place for the buying and sell
ing Of securities. The broker is Their
to execute your orders, and stock
: are nothing but pieces of pape
), which certify to your partnership il
= a corporation.
The selection of the security itsel
: is the important factor in the stu
;. alton. How important this is,
!, evidenced by the fact that all inst
! tutions and experienced investor
!, make their purchases only after tn
!" most careful kind Of analysis. Scum
investment principles, based on year
Of experience Of the most successfu
;. men investors, present an excellen
= = basis.
> Essentials of Selection
: The three essentials of selectin
well-managed company in a SCUM
!, industry with increasing earnin
: power, should be the basis for ever
:. investment that woman makes.
= Avenues for securing this funds
mental information are open