Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-07-19
PRESS MEN TO
WIDEN FIELD
Drive For Associate
Members In Hands
Of Chairman
By P. E. Montgomery, President

ny Z. 4. Montgomery, President
1ns executive committee of the In
Sensational Press club, consisting Of
4. Z. Montgomery. president; DR..
Sohn ashton, vice president; H. A.
shannon, secretary-treasurer; All
frince and I'D Williams, met at the
oIiice of the United Printing COM
pany at Mercedes Saturday morning
y uiscuss plans for enlarging the ac-
.lVules Of the club and the accep-
lance or rejection Of n proposition
submitted the club by Benjamin A.
3 Mlimot of Mission aud Los Angeles,
vt putting the organization on u
pane OF paramount importance to the
Nationwide Publicity Desired.
While the international Press
club was originally organized as a
fun club, there was from the begin.
ming an u~ndercurrent Of desire to
make this association Of publicity
purveyors, the greatest asset of the
valley, from the standpoint Of the
broadcastin. of actual and potential
country, over the United States,
through the medium of the press.
publicity of a nationwide char
acter has long been sought for, by
various business interests Of the VAL
ley and several sporadic attempts
nave been made TO raise large sums
OF money for the purpose Of carry
ing page advertisements in the ma
tionally circulated periodicals. Lit
Tie or nothing came of these efforts.
The funds were dissipated in various
efforts, all Of which were futile. AS
a consequence, no national publicity
was secured.
Club Plans Outlined
The present membership of the
international Press club is approx
inlately -, with a number Of appli-
cations not yet f~avorably passed on
Y the membership committee. There
wall probably not be over forty or
fifty voting members in the club
asAsny time in the lei future.
The executive committee engaged
the services of MIR. B. A. Wilmot.
originally of Los Angeles. and who
successfully launched the Los An
geles Press club. pulled II out Of
a $4,000 indebtedness and left them
with 4 $4,000 balance in their treas
ury, TO put on an associate member
ship drive for the club.
IL is believed BY the executive COM
mitteee that a sufficient number Of
associate members cGn be secured,
to put the organization on a sound
basis financially, and make the club
the outstanding agency In upbuilding
the Valley. The funds will be ex-
pended IN fitting up club rooms
where visiting newspaper men and
other notgbles can be entertained
and in bringing on nationally known
celebrities monthly, to address the
clnh M ia rpU1Iur meetings
The invited guests. who will have
all OF their travelling expenses paid
by the International club, viii prin-
cipally be newspaper men OF nIgh
standing. They will be entertained
and shown the entire Valley while
here. At times, other notables than
newspaper men will be invited to ad-
dress the club. The various cham
bers of OF the Valley viii
asked 10 cooperate with the news
paper fir; ternity in bringing down
these highlishts in publicity circles.
No definite conclusion mas been
reached Is yet as to the location OF
the club rooms. but several places
have been placed in nomination for
the location.
Realizing that publicity stories IN
the nationally circulated periodi-
Gals will accomplish more than dis
play advertisements, and the fur
Their fact that these stories may be
obtained through the expenditure OF
a comparatively small amount OF
one the international Press club
members have set about getting
the desired results through the rather
unusual method outlined above.
Had il not been for the power Of
the press in broadcasting the vir-
tEes Of the Valley, it would still be
tAl vast wilderness Of cactus and
mesquite that it was twenty years
age. There is room for a million
happy and e~onten:ed people in the
Valley, or five times as many as il
now has within its confines.
Through the activities of the In
ternational Press club, il is hoped
through extensive publicity, to ma
terially assist in the upbuilding
of the community within q few
years TO a place originally planned
for II by destiny.
As a sort Of postscript to this ar
ticle, the men who will be invited TO
hacome associate members of the In
Sensational club. will all be hand
picked and passed on by the member
shin committee. They may consider
themselves honored in being asked
10 take n hand In this splendid work
81 constructive publicity being car
ried ont bv the club.