Evening star., 1928-12-30
= HE open season" for vision
ing radios destiny in 1929
has just about closed, and,

has just about closed, and
4 aside from producing tre-
mendouS amount of copy for the
newspapers, it revealed that the
men behind the Nations radio in
dustry are endowed with literary
as well as prognoStic proclivitieS.
The pastime of forecasting
what the New Year has in store
for radio, it seems, was engaged in
this year on a larger scale than
ever before. Nearly every manu-
facturer, broadcaSter, program di-
rector, in addition to the lesser
lights of the radio world, had some
comment to make on the future
of radio. Statements galore came
from virtually every section of the
country, and only by painstaking
culling was it possible to learn
that 1929 is to be radios great
year despite the epoch making
strides in 1928.
Outstanding among the fore
casts was that of A. Atwater Kent,
Philadelphia radio manufacturer
and one of the leaders in the radio
industry.
I'm spite of the fact that 1928
set new peak in the radio i'll
duStry," says Mr.. Kent, II antici-
pate that 1929 will be even greater.
There is every reason for opti-
mism and no reason for pesSimiSm.
The country is moving forward
rapidly in all lines. Prosperity is
sound and substantial, and in this
situation, it is obvious that radio
is bound to take a position of
leadership in setting the pace.
THE quality of broadcast enter
tainment also is getting better
and better every day. The prob
lens pertaining to satisfactory re-
ception are receiving attention
and undoubtedly will be solved.
Leaders in every field of human
activity are more and more taking
cognizance of radio in shaping
their programs and activities.
The important part which radio
played in the presidential cam
paign is only one instance of the
application of this new science to
an ever increasing number of new
fields.
"In other words, in the language
of modern business, the country is
sold on radio, which means that
it is strictly up to those of us &C
lively engaged in the industry
manufacturer and broadcasters--
to meet the cOuntry'S demands.
Our efforts to do SO is destined to
make 1929 the busiest year of our
lives"
For the broadcaSterS, Merlin H.
AyleSworth, president of the Ma
tional Broadcasting Co., spoke as
follows:
"The wishes of the radio audi
ence, insofar as is practicable, will
guide the activities of the Ma
tional Broadcasting Co. in 1929.
In the belief that radio is an i1lSti-
tuition primarily of service to the
listener, our resolution for the New
Year is more service
1--WE cannot predict revolution
ary achievements in radio during
the next IL months. But mecha,-
ical achievements are of interest
to us only as they contribute to
better service. Each new develop
ment will be measured by its use
fulnesS to the radio listener.
Service to the radio listener
has always been the aim of the
National Broadcasting Co. We
have endeavored to keep the goal
in sight even when confronted
with problems caused by rapid de-
velopment and the instability of
legislative restriction.
Much has been accomplished
during the past year. The perma-
nent coaSt-to-coaSt circuit is now
an established fact. The N. B. c..
system spans new geographical
areas. But our work cannot rect
there. We feel an increasing re-
SponSibility to continue our efforts
to place our organization and ia
cilities at the disposal of the pub
lie, to present to the Nation the
best that radio can give. Our
policy has always been service.