The Dickenson County herald. [volume] (Clintwood, Va.) 1927-1930, 1928-01-05
sFtsgNSS.
HIE new CHEVROLET

building of low cost transport
alton, the Chevrolet Motor Co,
today announces the most dis
tin9tive low priced automobile
of all time.
The announcement today of
complete new line of Chevrolet
cars follows Immediately on the
close of Chevrolet's greatest
year when its volume of one
million units made it the worlds
largest builder of automobiles,
and presages a year of unexam-
pied activity for the organiza-
ton. that has been the pioneer
volume producer of gear shift
motor cars.
Known as the Bigger and
Better Chevrolet, the new car
that goes on display through
out the United States today,
not only succeeds the Most
Beautiful Chevrolet" but incor-
porates all the advantages that
made the latter so popular and.
in addition emoodies a host of
refinements that combine to
produce what General Motors
officials believe will be the SEN
sations of the automobile indus.
try in, 1923.
A quick picture of the new
car that seems destined to write
a new. chapter into the history
Of the automobile. business may
be had by noting. the following
lighlighs of the 1928 Chevrolet:.
Extended wheelbase, great
er speed and power, four wheel
brakes, longer, roomier Fisher
bodies new Duco colors, .therm-
ostat.ss. cooling, shock absorbing
springs, motor enclosure, and
indirectly lighted instrument
panel and other advantages
built in. as a result of. lessons
through 13 years of constant
progress II
The Bigger and Better"
Chevrolet owes its outstanding
virtues to the manifold facilities
at the disposal at the Chevrolet
Motor Company. including the
General Motors Proving Ground,
the General Motors Research
LABORATORY, the Chevrolet expert
mental laboratory, the Chevro-
let engineering department and
the skill and resources of the
Fisher Body Corporation
Seven passenger cars. includ-
ing five closed and two open
types, comprise the line. Every
driving requirement is cared for
in the make up and appointment
of the various body types.
4 Beauty in appearance, per-
Torrance in driving and econ
omy in operation are the key
notes of the car that owes its
every detail to whitening tests
of days, weeks and months
under all types of weather, road
and driving conditions.
Every detail has been pro-
we'd true in exhaustive tests. AS
result, the new line achieves
to a degree hitherto unexam-
pied in the low priced field a
standard of s1nartness, adj
vanced performance, striking
color combinations, complete
ness of equipment and minute
attention to style, comfort and
luxury.
The new car has a distinct
i've big car appearance entirely
foreign to it's price class. This
is achieved by adding four in
ches to the wheel base, bring
ing the present total to 1O7-in-
ches.
The frame also has been
deepened and strengthened to
make a smoother riding, stur-
der and better balanced car.
The four inches that have
added tosthe frame materially
increases ] the beauty, and the
effect of The bigness, of the fin
ished prexahct. :
Stressin9 the beauty of line
are new a+Koneycomb Harrison
radiators of deep, slender, de-
sign. Their added, depth has so
raised the front of the car that
from the cowl to the base of the
new low radiator cap the line
is unbroken and nearly level.
Radiator, shells are of non
rusting airplane, metal; while
thermostat CONTROL of the cool
ing system is an additional feat
lure. ~ .;., r., I'M II