Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-12-12
TEXAS DAILY PRESS LEAGUE
Foreign Advertising Representatives
The Florida Ciearinnp House

florida Is not dumping her grapefruit on the mar
ktt this year. With Is per cent Of the crop signed up
under the rules of tae Florida Citrus Fruit Growers
olesring House Association. the crop is being market
ed IN an orderly manner, and the deal this year. despite
storm losses, will prove the most profitable in the lis.
tory Of the industry.
During the latter Part Of November il became ap-
parent that the major markets were unable to profit
ably dispose Of the large volume Of fruit Florida was
placing on the market. Weather conditions were no.
favorable for a heavy demand. on December / the
order was issued from the headquarters OF the clearing
house 70 hold IN picking cxcept to fill bona fde orders.
No fruit was permitted to rcll unsold. Picking was
ordered resumed on Friday, December 7, when Il be-
came apparent that the surplus stocks were depleted
and the market again normal.
In their report on the effects Of the order, officials
OF the clearing house said:
This resulted in light shipments Of grapefruit this
week excepting for Monday. and especially from We'd
nesday on, making il unnecessary for shippers to force
sales or to rush excessive supplies to the auction mar
kets, knowing that extremely light shipments will fol-
low the heavy shipments Of last Friday, Saturday and
Monday. The Florida grapefruit has given splendid
satisfaction in every way. and the action Of the Clear
ing House Association in issuing orders TO its shipper
members, who represent fully rs per cent Of the crop,
10 discontinue picking for a five-dsy period should give
the trade confidence. j~ustifying the opinion that the
market will recuperate and higher prices rule in a
very snort time. causing the RAD 10 hnIlclpatce re-
quirements and to place orders freely for transit ears
at the reasonable prices now prevailing"
The organization Florida has perfected for orderly
marketing OF the citrus CROP mas aroused much interest
not only among fruit growers but also among growers
OF all kinds Of perishables. Thus far there has been
no break in the orderly marketing. The major markets
have been supplied in accord with the demand and the
demand is being stimulated by a well-directed adver-
Using campaign. Many of the larger markets are re-
oeiving and selling from % TO so per cent more fruit
than last season. indicating the growing popularity Of
grapefruit with the consuming public.
Officials Of the clearing house are decidedly op-
timistie. They point opt that since the inception OF
the plan none N the major markets have been over
supplied; that prices have been maintained which as
sure a fair return 20 the grower and that as a result
Of the more orderly marketing all markets have received
their fruit in prime condition. an important factor N
stimulating the demand.
In addition TO supply the domestic mskets. the
Clearing House Association IL promoting foreign sales
with marked success. Over $1,000 boxes Of grapefruit
have already been shipped from the port at Jackson
willie 10 Liverpool. and the fruit II selling on the Lon
don markets At the same price rs in New York. Mar
kets are also being established in Germany. France and
other continental countries, which in future years will
provide an outlet for large volumes Of fruit.