The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1928-05-15
zAIN AID I Is
EA[IL.. Inc
NEAR AGAIN
Another deadlinel

Times Zain Ad-Tes. will END tofnof-
row night at midnight.
There's plenty Of time to get
your ads to The Times-FIerald build
ing. But they must be in by to-
morrow night TO be counted on this
double period.
III having your ads In this period
Won have an opportunity to win one
81 both of the 500 cash prizes and
one or several Of the 800 other val.
liable prizes to be distributed 70
this week.
The ad which wins 500 this week
may win the $1 900 grand prize ana
the $1,000 In cash offered by Rtzik
Brothers. The Rink prize will be
paid III the grand prize Is won Tor
one Of their ads.
And here's some good news for
the ad writer's:
THE manufacturers of Richelieu
oearls today posted $3.50 pearl
necklace as an added and special
nrize for the best aid written about
RfcheIietI nearls during the cam
naigrl. This string ii known as the
suner Triple ". Here's an oppor-
t,ir,ifv "a get string Of fine pearls
without any outlay Of money.
Fancy Work Barred
Again the Times Zain Ad.Test
editor warns against the submission
hy id writer's Of fancy layouts ana
Illustrations. He declared today
that they positively would not re-
ceive consideration bY the judges ~
the final judging.
he contestants will find i much
tcc profitable to spend their time
writing more ads and submitting
than ii writing just q few ads ana
then spending lot Of time trying
TO dsaw. layouts and Illustration
for them, he said today.
IAN I'D written with an ordinary
pen or pencil or typewriter IS given
fl1e same consideration and stands
flle same chance OF winning the big
prizes 80 the aid prepared with 3
lot Of decorations and fancy let
tering.'
III, order that everyone may have
81 equal opportunity before the
Judges. the nanag cement Of the az.
test win typewrite the specially
decorated ads before they are SUD.
rnitted to the judges. This assures
every ad writer an equal status be-
fore the judges.
III win save the time of the edi-
tors STAIR IL they win not force the
copying of specially illustrated ADS.
Send the ideas the text, for that =
AM the Judges ana the 50 Washing
ton firms participating In the cam.
paign are interested in.
Good Ores Plain
4 preliminary canvas OF the ads
submittei during the double period
which ends tomorrow night indica ses
that some Of the best ads have been
written lii pencil or typewriter. Az
Of which means that only pencil
and 4 scrap or paper are necessary
to produce ads that are acceptable
and which have good chance to
win one or several OF the pi- cash
prizes and special prizes.
The buainess establ ishmentg which
are participating in the campaign
are eager to assist ad writer's and
many of them have printed MATER
which they win hand to you for the
asking. Look over the list OF firms
IN the test, then call on them and
tell them what you want to know.
Many prospective contestants have
been holding back their ads for the
last week. They are standing in
their own light. They should send
them in at once, have a shot at the
two 800 prizes and the 800 other
prizes to- be awarded this week and.
Ii their ads have sufficient merits
they will be in the running at the
finals. 1t il probable some Of them
will win this week and again at the
finish. Send in an you have writ
ten and then start thinking up new
ideas.
DO Ii Now
Look over that list OF special
prizes again. Have you checked
those you want or need? Do 1t now
and keep those special prizes In
mind while you arc writing the
rest Of your ads: You ought, in
this way, to get the thrill and win
1t least one OF them.
There are SO firms, you know,
and general and special prizes can
be won by writing about each and
every one OF them. Make sure and
too, that you will have
to write at least one I'D about each
Df these firms before you are elig-
Ible. for the grand prize of 81. 200
cash or the Rink prize. OF 81 900 in
cash.
Where am / going to start? Is
the question a lot Of I'D writer's
ask.
Just take the list and start any
where. For instance. you know
how you like peanut butter. Well.
write some ads about Schindler's
peanut. butter. You SHOULD be able
TO write q dozen on that subject.
Peanut butter has saved many q
meal Tor yop When the kitchen
seemed to yield anthing in an
emergency for q surprise guest or
party. You Also know how handy
peanut butter IS on picnic. Write
some ads about II.
Clothing and Leather
The Parker-Bridget Company,
which has been furnished so many
men with their clothes for the past
should be an easy SUBJ
ject to write ads about. Ask your
husband or your son what he thinks
OF this firm and its clothes, then
write some ads. using their ideas,
as well as your own.
You don't have to own a lot OF
fine leather goods to write ads about
1t. That is why it should be easy
to write ads about the Becker
Leather Goods Company. They will
gladly assist you. They invite you
to visit their big s street store, in.
spect their show windows and the
show cases in the store. You will
get lot Of ideas by doing this.
And so on, all down the line of
the SO firms. Their names are known
to you; their products are standard
in Washington. You are familiar
with their regular ads in the Wash.