The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1928-05-12
TINES ZA|N Nd.
CASH READY
FOR YOU

l y y
800.
Either way, you may do so and
it will not cost you any money.
You don't have to sell anything, or
buy anything or get any subscrip-
tons. All you have to do is place
on paper some Of the nice things
you say every day about certain
articles around the home.
What does that mean?
Just this:
You write ads alJut the 80 promi-
nef1t Washington business ests ,
| lishments participating in the Wash
| ington Times Zain Attest and sub
NIT them in the $4,000 ad writing
campaign.
Covers loubIe Period
Two cash prizes of 500 each are
| to be awarded for the bost ads sub
mitted in the test for the two weeks
/ ending next Wednesday night, May
16. In addition, there will be 800
other prizes and special awards for
the same period, which, in this case.
| is labeled a double period because
two weeks of ad writing is covered.
One of the ads that wins 500
| d ing this ~eriod may win the
1000 grand prize and the special
| 81 900 cash offered by RiZik
Brothers il the grand prize winner
gets it for an ad written about
| thief; store.
The manager of the campaign to-
| day issued a statement dealing with
] the subject of illustrations, layouts
and printed text. He insists that
4 the Judges will consider only the
1 ideas in the ads and not the paper,
cardboard or style of printing, when
awarding prizes. The manager said:
just Ideas Count
1.-THE contestants may use an ordi-
nary lead pencil, pen or typewriter
/ in writing their ads; they will not be
| Judged on the basis of display of
| layout, for this would obviously be
| unfair to contestants who cannot
use a typewriter, make fancy letter
| ing or draft Illustrations. House
| wives, professional women and pro-
fessional men all have good ideas,
l but cannot make layouts. The test
is open to all except professional ad
writer's and employees of newspa-
/ pers."
The lead pencil and tablet of paper
/ you use in making up your laundry
| list or the schedule of groceries you
need over the weekend are the only
tools you need to use in competing
for the 81 900 in cash. the $4,000 in
leash or one of the smaller prizes.
Some contestants were slow in
| getting into the campaign because
| they failed to understand that an
ordinary pencil and paper and a
few phrases, notices or maybe a
little verse of poetry made them
| eligible for the big cash and other
| prizes.
Tips for Beginners
Beginners, who are coming in for
the finish Of the double period now
i in progress, should find it easy to
write their ads about the Service
Pharmacy, one of the 80 firms par.
/ ticipating in the campaign. just
| think of the large number of articles
you can get from drug store. Look
into your medicine chest: pick out
| the articles you need and then write
ads about them, telling in the ads
/ what you think these articles should
represent. such as moderate prices,
1 quality, nationally known articles,
| convenient size, and-you should
mention theh fact that these drug
stores-there are two of them-live
up to their name, which is SER
| VICE.
Had you ever noticed how the
| Carlton Hotel, on Sixteenth Street
seem to radiate elegance. refine
ment, class and distinction? Write
some ads about 1t. Make it your
business to walk through the lobby,
to visit one of the dining rooms or
| private halls and just see now many
| ideas you can get for ads. Anybody
| could write ads about this great
| institution and the Wardman Park
Hotel, because you feel different
| in them, because both are different
from other hotels. OF their distinc-
tive types, they are the only two
in Washington.
New Deal On
Several new ad writers-persons
| just heginning-call and say they
cannot write as good a poem about
Yummy, the new drink, as that
which won the prize last week.
| Well, what of it? Maybe you can
not, but that poem already has won
prize and that prize was for ten
days ago. You are now working
on two other periods of The tesla
| double period in which there is a
double number of pCizes to be
awarded. Yummy is a mighty easy
subject 10 write about. II is the
new malt drink with the chocolate
| flavor. You use a couple of spoons
| of 1t in glass of milk and then
| you have YUMMY. Your grocer
can tell you a lot about it, but, in
your ads you can tell him Il lot, so
write some for him.
You don't have to own Z, piano
or talking machine to write about
| them. That's why it is SO easv to
| write ads about the Arthur Jordan
Piano Company. In addition to the
regular prtzes-cash and others
this company is offering a sos
Brunswick Panatrope to III best ad
written about their store during the
campaign. They will hello you with
| your ideas il you will CAL at their
| store on. G Street.
The 80 business houses in this
campaign are known to practically
every person who submitted an ad
In this campaign. They are not
| strangers to you. Their products
are known TO you. all Of which
| makes writing about them easy.
You will surprise yourself at the
ease with which you can write u
whole stack Of ads about each one
Of these firms. And that what you
should do-write several ads about
each firm. In fact. write as many
| as you wish and you will ave THAI
many more chances to win prizes
Get In the Running