Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-07-15
OVERLAND NOW
FOURTH AMONG
1000, 000th Car Is VIII
ys-Knight Six; New
Model Priced Below
$1,000

The 1000, 000th car TO be built By
WHY'S overlanG came off the as
semLly line on July ,. The car was
a Wiliys-Knight Standard Six sedan.
a model introduced this ear and the
first Millys-Knlght model to be
Ariced below 81, 900.
The 1000. 0UElh car comes at the
close OF the greatest six months pro-
duction rccuFs in the history OF
the company. a six months period
which has exceeded total production
for any previous twelve month per-
Tod in the annals Of tae %organiza-
ton with but two exceptions, and
which exceed the total for the en-
tire II months Of 1927 BY a wide
margin. The previous ~ccord for a
twelve month period was 1925 when
2l4.460 units were produced.
Production for this wear, up q
the end OF June. was slightly in ex-
cess Of 100000 units. with all rev
ious monthly production figures be-
Ing broken in March. April and May.
Always a prominent contender IN
the heavy production group Of the
motor ear industry. and ranking IN
third plsce in total production for
the first six months OF the year,
Willys-0verland touched lis first
100000 a year mark in 1916 when
this figure was exceeded by 42,7sl
units giving a total production for
that year ar 1879 cars.
Strides toward the 100000 total
Aproduction figure and toward the
present record breaking six months
production. started on January 4
last, when a sensational price cut
fas announced on the Whipped,
bringin~ ono model of this car dovr
70 the lowest price ever reached by
any manufacturer IN a car ~ Its
type and placing the entire Whippet
line Of four cylinder cars on a COM
petitive level with the lowest priced
Ears on the market.
A few DAYS later the WHY'S
knight Standard Six was announced
with prices on certain models placed
below $1,000 for the first time "a
the history OF this car.
This was again followed ? few
weeks later ~ the announcement OF
the Whippet Six. a powerful. fast six
cylinder car with a motor having q
seven-beari1g crankshaft and other
advanced features. ~ the lowest
price e.cr made on anv Fix cvlinder
car in the entire records Of the in
dustry.
With three Nillys-Knicht models.
a Whipnct Six and the WhIppet -Four
which immediately stepped into rec
ord breaking demand. sales volume
reached ahead Of production capacity
10 a point where the company has
seldom been within 10000 units ~
catching ur wIt1 orders on hand
Starting with a total PRODUCTION fo-
1.-The month of January Of 1851
limits, factory figures were stepped
up with great rapidity % a May to-
tai Of 45.6S6.
Commenting on the reaching Of
the 100000 mark. John N. WHY'S.
president of Willys-Oyerland said
I'VE arc IN the middle Of the most
successful year IN the history Of
the Miilys-Overland company. Pres
ent indications. from orders on hand
and from the general condition
existing among VI dealers. old and
new, are that the Organization will
20 through the remaining six months
at a pace comparable with the first
half year. The Nhlppet has justi-
fled every expectation which Ve had
when II was introduced in June. 1926.
Present models are a duplicate III
the original production with minor
!. improvements IN body design and
J will continue 20 be built 10 their
present specifications. The WHY'S
Knight models have steadily in
creased ir popularity aid have re-
sponded 10 the widening range or
prices which have been MADE pos
sible Though the development III
our manufacturing facilities"
Recent financial statements or
Willys-Overiand indicate a strong
position with cash carried AZ Sl2.-
100000. Resumption Of dividends on
the common stock Of the companv
was authorized by the directors on
June Il with payments to he made
~ August /.