The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1928-05-16

1 make 3 thrilling story Of the rO-
nance 81 modern business.
Infinite Detail Involved
SThe infinite detail involved would
amaze the average woman who
makes her District Day purchases.
Behind the welI-oilcd machinery
which makes her task SO easy Of
accomplishment Is the combined ef-
fort Of hundreds Of executives, ex-
pelts, specialists. modern inventions
and the vision Of men 8nd women
who do things.
The normal personnel In the
Hecllt organization II about 900.
More than 800 additional salespeOpIe
have been engaged for Fridays
big event. but that Is only one Of
the details.
How ID send the message into
the homes of Washington people
quickly and effectively presented d
problem until executives OF The
Washington Times were called into
conference. There was discussion
OF circulation. distribution, COM
position, display and numerous
other details which go into the
making Of newspaper and its de-
livery to the home.
With the facts before them, the
executives OF the Hecht Company
determined to run In TIL Washing
ton Times tOmOrrOW--Thursday-a
special section Of ~ pages devoted
entirely to District Day offerings.
Economy for All
When the Hecht Company called
The Washington Times executives
into their conference, 1t was ex-
planned that the fundamental idea
back of the sale Is that increased
distribution and volume reduces
consumer cost. which. of course, is
the basic idea of chain store or
carnations. and might be said to
be the dominating thought back Of
such other great organizations.
The Washington Times, in provid.
ing q separate section for the
Hecht Company for this one-day
business joins hands in modern
times for the benefit of the con-
sumner.
Ten Tons Of Paper
Some idea of the magnitude of the /
king newspaper announce.
ment of District Day may be had by /
perusal of these figures which |
were considered by tho Hecht Com
pany executives:
The District Day section viii be
printed in the entire circulation of
The Washington Times, which is
93,O65 daily. This means that 10
tons Of white paper will be required
to print that section alone.
The 800 carrier boys of The Times
will deliver the paper into the 81 600
homes in Washington and suburbs
where The Times is delivered daily;
] 200 boys and dealers will sell the 1
paper on the streets and stands so
that by shutdown practically every
one of the more than 100000
citizens of Washington will have
the message of District
Day and what it holds in store for
them.
The Hecht Company has had, in
It's intensive promotion campaign
for the big event, the cooperation
Of the advertising, editorial. eircu-
lation, mechanical and distribution
departments of The Times.
Record Business Expected
Inc company confidently IS ex-
peeting. because of the effective
coverage afforded by The Times.
that a record breaking number Of
men, women and children will jour-
ney to their great establishment at
the corner of Seventh and F Streets
northwest on Friday.
Special arrangements have been
made with the street ear companies
TO provide ample facilities to care
for the crowds. The cars of both
the Washington Railway and, Elec-
trio Company and the Capital Trac-
ATHLETIC an II