Imperial Valley press., 1928-01-02

Clents as a leader in the building OF
low cost transportation, the Chevro-
let Motor Company, today announC-
IS the most distinctive low priced
automobile of all time.
The announcement today of a
complete new line of Chevrolet ears
follows Immediately on the close of
Chevrolet's greatest year when its
volume of one million units made it
The world $ largest builder of auto
mobiles, and presages year of un-
eAampled activity for the organiza-
tion that has been the pioneer vol
anne producer of gear shift motor
cars.
Known as the "Bigger and Bet
ter Chevrolet, the new car that
goes on display throughout the
United States today, not only sue
c"eds the "Most Beautiful Chevro-
tct' but incorporates all the advan
,ages that made the latter so popu-
lar ard in addition embodies a host
oi refinemcnts that combine to pro
duce what General Motors officials
believe will be the sensation of the
automobile industry in 1928.
A quick picture of the new car
that seems destined to write a new
chapter into the history of the au
tpmobile business NAV be had by
noting the following highl;ghts OF
he 1923 Chevrolet:
Extended wheclbase, greater
spted and power, four wheel brakes
longer, roomier Fisher bodies, ne,.
Duco colors thermostat cooling
shock absorbing springs, motor en-
closure, and indirectly lighted in
strument panel and other advan
tages built in as a result of lessons
earned through 13 years Of con
slant progress.
The "Rigger and Better Chev
'olet owes its outstanding virtue.
to the manifold facilities at the dis
| nsal of the Chevrolet Motor Com
plny, including the General Motor,
Proving Ground, the General Mot
ors Research laboratory, the Chev
r"lct experimental laboratory, the
Chevrolet engineering department,
aud the skill and resources of the
Fisher Body Corporation.
Seven passenger ears, including
five closed ard two open types
comprise the line. Every driving
'"ouirement is cared for in the
make up and appointments of the
various body types.
Beauty in appearance, perform
ancc in driving and economy in OBJ
"rAtion are the kcynotes of the ca,
HAT owes is every detail to with
"ring tests of days, weeks and
months under all types of weather
road and driving conditions.
Every detail has been proved tru,
N exhaustive tests. AS result. the
new line achieves to degree hith
"rto uneNamplcd in the low priceC
field Il standard of smartuess, ad
vanccd performance, striking co,ol
combinations, completeness OF
equipment and minute attention t.
style, comfort and luxury.
The new ear has distinctive big
car appearance entirely foreign tC
lis price class. This is achieved by
adding four inches to the wheel
h'sc, bringing the present total t,
l01 inches.
The frame also has been deepened
and strengthened to make smooth
or riding, sturdier and better bal
anccd ear.
The four inches that have beer
added to the frame materially in
crease the beauty, and the effecl
o1 blgncss, of the finished product
Body Types Longer
Stressing the beauty cf line are
new honeycomb Harrison radiators
Of deep, slender, graceful design
Iheir added depth has so raised
the front of the ear that from the
cowl to the base of the new low
radiator cap the line is unbroken
and nearly level.
Radiator shells are of non-rustine
airplane metal; while thermostat
control of the cooling system is an
additional feature.
Complementing the extra four
inches in wheelbase is increased
length in several of the body types.
The coach body is 3 inches longer
than a year ago. The sedan body
likewise has been increased two and
threc-quartcr inches.
Among the many new body re-
-lnemcnts is n fully incloscd and in.
directly lighted instrument panel,
oval in shape, with the speedome-
ter, ammetcr and oil gauge, in full
view for day or night driving.
All passenger models have larger
80 by 4.50 balloon tires and steel
disc wheels as standard equipment.
Other standard equipment includes
spotlight, rear vision mirror, gaso-
line gauge, complete tool set, and
theft proof steering and ignition
lock. Additional equipment is
standard with individual models.
All closed bodies are by Fisher,
styled and designed with the smart,
ness and beauty for which the Fish
or name is famous. All are of com
posite steel and hardwood construc
tion of the type found on the high
est priced ears. And all are finish
ed in genuine Dueo colors five