Evening star. [volume] (Washington, D.C.) 1854-1972, 1928-08-19
CONTINUED from Third Page.

manufactures of New England. and in
the coal mining regions of the East.
No nstlon has yet fully solved the Troh-
demand tragedy of the man willing
and eager To work. but for whom here
IL no warks
Il is = snroblern which requires the
best brains of business and Of govern
r7ent Furthermore the problem Of
profitable employment is one which in
wolves farmers quite as much as any
ether Element OF the national COM
nalln1tv Good business demands an
effort 70 help make farming profitable,
&c thar there may be created millions
Of new buyers Of radios, automobiles,
clothing furniture rugs, plumbing fix
tlIres improved implements, pf1ono-
graphs and all the other thousands of
products of cur industries. And so that
there may b. created. too employment
for those who are nov surplus labor. y
Must Create New Wants.
The fact is that we have only re-
Gently discovered that one Of the real
functa0s.s of business Is to create new
Rsnts---to create and supply demands
for higher and higher standards of liv-
ing Improved machinery has made it
possible for one man today TO do the
work that yesterday required many
HANDS Employment for those dis
placed by machinery must come from
the creation of new markets, a demand
fer rev conpenienceS and luxuries
which soon become almost universal
necessities
The bathtsib vas once luxury: now
now IT is merely q commonplace necex-
etty Electric refrigeration was but a
fen years ago a convenience only for
the rich. row IL is thing Of mere
utility In the homes OF the MAN.. In
1919 the possession Of q closed car. or
= limousine as IL was then popularity
called, was at least an indication Of
Fen2s wealth. Only one car In ten man
GfsctuFe6 nine years ago was Of the
closed type Now more than eight out
~ ten SIRE o. that type. Desire created
demand, 6eraa0 created quantity pro-
euctios1. and quantity production low
ered costs 50 that still more demand
vas created and costs still further re-
eBcec
Sc business changes and progresses
entirely outside the sphere Of politics
END government AND the very fact
that II is subject to rapid changes that
substantially improve the standards Of
living OF the mass of people lis the very
reason Why government should refrain
from interference III a restrictive way
%tt3 business. Nothing is more par
s3yzlf3T 10 the individual initiative and
competition that brings abou, inven-
ton improved processes and new
method
Business Has Learned,
II cannot be cenied that in the past
business brought upon itself some 81
the multitude Of laws and governmental
regulations that nov hamper private
Initiative There we're business prac-
tiers detrimental 10 public welfare
Fui business has learned from expert
ence. The day Of TOO intense lndivid.
usl effort. which leads 10 cut-throat
competition. cheating and goug;ns i2
passing This is the day of co~opera
TIVE group activity. 81 organized team.
pl*y.
Business has found it cheaper and
more effective to settle family disputes
without calling IL tnf Government pr.
freeman Business groups find 1t better
10 establish their own self imposed
codes ~ conduct than IN resort 10 lee
1ssafion % correct abuses Trade con.
teferces rather than prosecutions saouit
enc can project the public from bat
business practices
BUSINESS On TIE WEa6le. Is choosing ~
and wisely cfao0sing~~to undertake III
task Of setting jtk own house hi order
by itself ouflaWine the trickster and hi
tricks. foF business realizes that II j
postpones or neglectS talx task govern
tnei1t. Ia response to popular hue an
-ry must come It'll ard regulate III
premises, Business In Jealous of its g0ot
name Business realizes its duty Il
protect that good name. a4d bushes
understands that the way 10 win publ
confidence ts ~ deserve H.
Much Yet ia He Done,
There remains, IN be- sure much 10 b
6one Business realizes this fact, arr
business iS~~and should ne~~first 10 rep
rsheno and ~ banlsh from it, precinct
ell those who sh1rk this duty. Or thoe
uho unwisely choosing a fancaed TEN
poFsrY advantages, tfanSgrest srd Fiolat
thx code Of fair pisy which business M