Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-10-24
IHAnIER w

CHAPTER XIV
"Now. here's ono thing that has
got to be arranged right away-s
theater. for our New York showing.
That's a job for you. Ill give you a
letter to my friend McGrath-he's q
big stakeholder in the imperial-they
release for Successful Players. and
the Goldstein group. I've talked with
him about cur picture. but Of course
he couldn't guarantee anything. Most
Of the big distributors. controlled by
old-line companies. with their own
programs % take care Of, arc not
keen about releasing for independent
producers. But II we've got the goods
if the critics. the public, like our
picture - want 1.-THE distributing
end will take care Of itself. We
won't have to run after them-they1l
be coming TO Us.
The important thing s. a first
class New York showing. Well have
I trouble getting a house. in October,
with hundreds Of new pictures,
shows. eager TO book in for a Broad
way opening. Davidson has his own
theatcr. Of course. It's a cinch for
him. We've got to get one. And !
don't mind telling you that Davidson,
as soon as he gets wise 20 what we're
doing, will use AL the influence at his
command 10 block us. He's interest
Cd in 4 lot Of other houses besides
the Plaza. Both legitimate and pic
ture theaters. His game will be 70
shut US out until after his own pro-
duction has been shown. What we've
got 70 do is arrange for our theater
now. and VIC haven't 2 moment %
lose. Don't think I've neglected that
end" Tony went on. only | hadn't
any idea, until today. hat We vcre
going 10 be in such a hurry"
But" Hardy objected. how can
we engage a the9ter until we know
when We want It'll"
We know now-or at any rate
well take a chance. October seventh.
That will give me a week. after we
finish shooting. TO put the picture to-
gether. Quick work. for cutting,
titling, assembling. but ! expect 10
do a lot as we 20 along. III VIC can't
omen the seventh. we'll postpone u,
! paying for the theater. Of course.
But that will be over my dead body.
I'll work all night. il necessary, 20
get the film ready on time. "A lot OF
things. tinting, retakcS. you can't
tell much about until YOU see the pic
ture as a whole. Now I've been fig
uring this thing out. The first OF
October comes on n Mondry. ! want
10 give this picture its private show
ing on Sunday night. October
seventh. That's when we wan the
thester. From then on
But said Hardy, "if We set our
opening for the seventh, won't Dav-
idson get on to it?'
"Of course. So we'll set il for q
week later-the fourteenth. Adver.
tise it-let everybody understand il
that way. IL will cost something. but
il will be worth it.. Not now Of
course-we won't say n word about
our plans for the present. But when
the fight comes out in the open. My
prediction is that inside OF two weeks
| everybody in town will know about
il. And il will be more than Just q
fight between two rival producers
a battle royal between " women
stars. Everybody knows, or will
know. the circumstances which led
up to James retirement. and mine
from Davidson's company. The ef.
forts Irene Shirley has made 10 vamr
herself TO stardom.
ats a big, human story in itself
Ben. and ono OF the greatest publicity
breeders New York has had in years
| A race like that between two beauti-
ful rivals. The newspapers will eat
il M. People will be betting on IL,
As for seats. for the private showing,
you'll be deluged with requests
Don't give out any tickets until the
last moment. Well 60 over the lists
together. Don't 81 say what the
alter we're opening at. Just give the
date. October fourteenth. Say We
hope 70 be ready then. hut il NAV be
the week following. Keep everything
else dark"
"But when Davidson hears our
opening date, won't he try 70 beat
it?'
sure he viii. I'm counting on
thta. II re crn. | don't believe he
can. no matter how much steam he
puts on. But Of course he might