Evening star. [volume] (Washington, D.C.) 1854-1972, 1928-07-15
Continued from Third Page,

Continued from Third Page.l
all trends OF thought, 1t gives assurance
| to the public of honest and impartial
reporting.
"Refuted by Facts"
C. B. Dealey, President. Dallas News:
! Our very useful word ''canard"
/ comes from the French. and NJ. Sieg-
fried's charges against American jour-
nalism prove conclusively that the
word had q suitable birthplace. II
| seems to me to oe folly, however, to
grow angry with this French sociolc-
gist: his SANDER against our newspa-
pers deserves no more than amused
! indifference. For the facts themselves
refute the libel so definitely as to
| render an arranged defense waste of
| time and energy.
States that. in the long run. the adj
salable directly In the proportion that
| its editorial columns and news columns
| are independent. honest and unpur-
chasable. There Is certain intangible
value In the advertising columns of
newspaper which has prestige and
which holds the confidence Of Its read
ers that assures the advertisers a more
fruitful return than II the opposite
were true. No one realizes this better
| than the advertiser himself. He knows.
as do we OF the newspaper profession,
that the same copy printed In two
newspapers of equal circulation. but
altogether unequal in public esteem.
will bring surprisingly different re-
suits Unless medium Is reliable.
Clignified and Of high character Its adj
vertisins is Improbable to the adver-
tiser, For an advertiser, therefore, To
try TO influence the newspaper which
carries hts advertising Is for him to
make an assault on the goose that lays
the golden egg, It L. simply not being
done In reputable journalistic circles
OF America today,
M Siegfried. being SociologiSt,
would naturally be expected to gather
the materials for his book in an en-
pirieal and scientific manner. but that
he has In the present case had foisted
upon him an a priori 'glittering gen.
eralitv," which he has adopted a,lllibly
In Its entirety, Is too obvious to need
proof
Improper Influence = Rarity.
Paul Bellamy. Managing Editor, Cleve-
land Plain Dealer;
M. Siegfried's statement In America
Comes of Age" that the great newspa-
pers of this country operate under con-
slant and improper influence from high
finance and big business Is significant.
II is significant of the fact that the dis
tinguiShed professor Is talking through
his hat
My experience has been that there
IN constantly less actual effort from ad-
vertisers to influence editorial views A
quarter of century ago this kind Of
pressure was not wholly unknown, Now
adays advertisers have quit even think
ing of II. In fact. have found that
editors arc conscious of the necessity OF
checking themselves against tempta-
ton to be less favorahly disposed to-
ward advertisers than they are TO the
general public. not because they have
ANYTHING against advertisers as such,
but because they have got Self-eonScious
ON the subject, due to the vast eircula-
ton OF the popular heresy that editors
lump through the hoop whenever an
advertiser cracks the whip.
II Is nv feeling that the only pres
sure to which editors as whole WELD
Is the pressure OF the mores OF the time,
the pressure of the generally accented
stereotyped conceptions In all fields of
thought. II Is very probable that Amer
lean newspapers would profit greatly II
their editors could to greater extent
free themselves of this perfectly human
conformity, but when II comes 10 adj
vertislng pressure as such. 1t amounts
to very little
Calls Charge silly.
Prank n, Noyes, Publisher, WASHINGTON /
Star, President, Associated Press
So far as my personal experience In |
the newspaper business goes. and this |
experience now runs close 10 so years, I
the charge OF NJ, Andre Siegfried Ii SO |
false as TO be silly.
In oil this time no captain nt in. /
dustry" has ever sought 10 exercise the
sllghtest pressure 81 The SORT described.