Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-11-16
I'm OUR
VALLEY

me Cross Nest in the Corpus
Christi Caller.
galveston will use leading daily
newspapers in the middle west, and
some magazines Of national circula-
tion.
Crows Nest believes that
~ 2us Christi has everything 10
offer the winter visitor that Gal
weston has.
And the activities of both cities
offer suggestions to the Lower Rio
6rande Valley which this section
would do well to follow. Until the
alley learns this lesson Of the
Necessity of a we'll planned cam
paign advertising, it will necessarily
BE- poor third on tire Texas coast.
JONATHAN APPLES, well known
In this section, are being extern
siyely advertised here.
IL is a good product of the state
Of Washington and contiguous terri
tory.
IL is n quite famous apple. yet the
apple growers Of Washington real
ize that Jonathans must be adver-
tised to be sold.
Just as California advertises its
sranges and Florida its citrus fruits.
Whether it is climate, soil, fruits,
ringhams, socks. Photographs. radios
or what not, and regardless OF how
well the particular thing is known,
il must still be advertised IL IL is
to find a market.
"rN OUR VALLEY" feels safe in
saying that Naughty Marietta" was
the most meritorious Legitimate
stage production ever brought to
Brownsville.
II Is an operetta Of extraordinary
merit With good music. handsome
men and girls and all the trappings
of really good production. In
eluding beautiful costumery.
Dancing Of an expert type that
has never before been seen here was
presented.
And it was really too bad that
Manager John Tanning Of the Cap
1lol Theater was given a house that
lacked considerably of being a full
house"
Probably Mr.. Tanning lost money
IN bringing Naughty Marietta" 10
Brownsville.
The announcement given BY the
theater going public was not suffi.
sient to justify him in bringing many
such productions to this city, IL
any more.
aAhie's Irish Rose" presented a
! few weeks ago, and Naughty Mar
istta" were quality productions.
1 IN LAREDO. business men under
wrote the appearance there Of
Naughty Marietta"
\ Il was underwritten, so VIC are
| told, at Edinburg.
| Il was sponsored at Harlingen by
I The chamber of commerce.
A But here il was purely a private
Y gamble on the part Of the owners
Nj 81 the Capitol Theater.
N In this connection, there are other
II reritorious entertainments being
Nj brought to Brownsville.
Y Notably the winter concert num-
hers of the Brownsville Concert
4, Bureau.
Which is bringing a type q en-
-
lat often find their way to this
l,,her far away point.
l,H our people want really good
kertainment. they must support
experimental numbers.
II support is lacking. the promot-
n -, will Of course discontinue their
efforts.
COLONEL CHARLES LINDBERGH
\ .xneets to 90 from Mexico City to
Tsmpieo Monday.
1Ard on Tuesday, say dispatches
I abe Mexican capital. he
s,;seS TO do a little duck shoot
- II the Tampico vicinity.
which follows his effort at bear
..,;rv down in Coahuila some
days ago. =, -,
- If duck shooting. say the dis
..shes. Lindbergh will continue his
n yr:~ht 10 the United States.
What is logical !,
wav that Colonel Lindbergh will
. a. the United States BY way
- Brownsville.
uh;ra means that he may stop IN
r,ownsvillc, just as his mother did
4 Ia Ia december when she flew 10
\ Mexico CITY, ~, -, .h;,
-. rindbergh may do.
M q. NAV come this way-and he
may not. ~,
:, :. eoes on to the United States
| from Tampico.
POSTMASTER Wilbur bennett oil
.,.ville still has on hand a
.h p'h ~ mail intended TO be sent
na.S brownsville by the first air
mail plane -. ,;,.,;hood that
al, service between the United
~ 49, and Mexico will be in effect
brownsville before many more
ronths have gone. -, -.
Th;s may be in addition to the
t.redo-Mexico City route,
P P.. NAV replace the present route.
VI =. al a question Of the quickest
~ most economical route