Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-10-03
A City Beautiful

The Brownsville Real Estate Board is placing or
sanized effort behind plans for city Identification, de-
velorment Of the city park system and civic better
nents and improvements has inaugurated a movement
that will prove a vital factor in developing Brownsville
as 4 tourist center.
Brownsville has witnessed occasional sporadic ef-
forts 70 initiate Identification campaigns, and while the
results have been beneficial, the campaigns have lacked
that spontaneous unanimity essential 70 maximum
results.
The movement inauguratcd and sponsored by the
Real Estate Board, TO which the cooperation Of the
Chamber Of Commerce and practically all other organ
izations has been pledged, promises 20 result n a real
effort 70 develop the natural beauties and advantages
Brownsville possesses and transform them into one Of
the city's most valuable assets.
Brownsville has been richly endowed by Nature,
but heretofore there has been practically no organized
effort 70 profit thereby. The resacas, forming natural
park sites Of great beauty, have been neglected the
fact that the fertile soil and warm winter climate per-
mits the growing all semi-tropic plants and orna-
mentals has been largely ignored. In fact, there has
been no general effort to take advantage Of conditions
which tend to provide every facility, advantage and op-
portunity that could be desired to make Brownsville
the most attractive city in the South.
The movement inaugurated BY the Brownsville Real
Estate Board should have the active cooperation of
every organization and individual. In financing the
ambitious. plans proposed by Park Commissioner b. II.
Hinkley and sponsored BY the Real Estate Board, or
ganization is necessary; but general Identification
throughout the city depends upon the cooperation Of
the individual. Organization j. also necessary 70 in
terest the individual, and to accomplish this the CO..
operation of every organization should be extended.
Under the leadership Of the Real Estate Board an
effort should be made to impress upon each citizen the
benefits that will accrue through systematic beautiti-
cation Of every section of the city. A speaker at the
meeting Monday stated that the Identification idea Is
Contagious" that the plan once started soon gains
sufficient momentum to carry il along without great
effort. II serves to arouse personal and civic pride,
which often finds vent in keen competition among own
es Of various sections Of the city.
II Brownsville will extend full cooperation in the
Identification movement the results will be almost i'm
mediate. A good start could be made by a general
cleanup; cutting of weeds on vacant lots; planting of
shrubs, flowers and ornamentals; smoothing Of lawns,
painting Of homes. and innumerable other things nee
essary TO improve the general appearance Of the city.
These are tasks the property owners should he willing
% perform without urging. md having accomplished
these things they will not Ne averse ~ taking further
steps toward making the city more attractive BY the
adoption Of general Identification plans and extension
and development Of the city park system.