Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-01-15
COMPANY Head
PRAISES CARS
Full Line Of Chevrolet
Bigger and Better,
Sloan Says

commenting upon the new line Oh
cars just announced by the various
General Motors car divisions, Alfred
r. Sloan, Jr.. President Of the Cor
poration made the following state
ment today:
General Motors, through the Chew
rolet Motor Division. IL offering at
this time a full line Of new models
n bigger and better Chevrolet. While
the details are being fully announced
in the usual manner by the Chevrolet
Motor Company. | want 10 emphasize
the very material advance which
these ears offer over any car that the
Chevrolet Motor company has here
tofore been able to present.
In the first place, the power
plant has been materially improved
resulting in increased performance.
This Is in line with the current trend,
particularly in the direction OF in
creased acceleration for traffic and
hill climbing. Many details in con-
struetion Of the chassis have been al
tered to effect this result. The most
striking advance, however, is an en-
tirely new line of Fisher bodies
which. together with a new radiator
and hood treatment. results in an ar
tistic development which has never
been equalled before in motor cars
IN the Chevrolet price class. The new
bodies provide not only great luxury
Of appointment but added comfort
and convenience rs we'll as consider
ably more room. Four-wheel brakes
have also been included TO effect a
more positive control. The wheel
base has also been heightened. There
results a bigger and better Chevrolet
in every sense Of the word. In the
development of the Chevrolet it has
been in the past and will continue
to be the policy Of General Motors to
offer in that car the maximum pos
sible value that its extensive re
sources permit at the price, rather
than to build the car at the lowest
possible price.
ain the new models of the Pontiac
offered by the Oakland Motor Car
Division. important changes have also
been made. The power plant has been
materially improved. increasing per-
Torrance. particularly accelefation.
n new line OF TiHnGF DOuitS nave
been provided which. together with a
new development in the front, has
greatly improved the artistic appear
ance Of the car. Four-weel brakes
have also been added.
"The Olds Motor Division is offer
ing an entirely new motor ear from
beginning to end-a complete new
powe rplant as we'll as a complete
line Of new Fisher bodies. feel
sure that the Olds Motor Works in
collaboration with the engineers Of
the Fisher Body Division. have de-
veloped a car OF unusual attractive
ness even in this day of many attrac-
tive motor car products.
"Still in addition TO the above, the
Cadillac Motor Division is offering
additional models in the LaSalle line.
particularly a very interesting five
passenger sedan al an unusually at
tractive price. This is made pos
sible by the substantial increase in
volume enjoyed hy the Cadillac Mo
tor Ger company resulting from the
inauguration of the new Cadillac as
we'll as the addition Of the LaSalle
to the Cadillac line.
"To make the General Motors pic
ture complete. ] should include the
fact that Buick and Oakland an
nounced their new models in the re-
rent past SO that General Motors now
presents a solid front Of an en-
tire new line Of cars TO the public.
"All the above offerings are in
harmony with the policy that General
Motors established some years ago
and to which IL has consistently ad-
hered; |. e.. a program OF constant
progress with quality az the domi-
mating key note or. in other words.
giving TO the public promptly, new
ideas in motor car construction and
development as advanced methods Of
manufacture and proved engineering
Developments make possible 10 the
end that General Motors products
shall represent n continually incress-
ing standard or value. There is no
question but what new offerings at
this time represent values that Cen
cra1 Motors has w been able to
offer HERETOFORE. Prices in the main
have not materially altered. There
have bee nadjustments on the va
rious models as altered costs have re-
quired. The greatest benefit accru-
ing to the public in my estimation Is
the very substantial increased value
that has been put back into the cars
themselves. 7 have confidence that
the public will show it's appreciation
az these new motor cars the same rs
Il has endorsed General Motors new
offarin~x IN the mast"