Evening star., 1928-10-07

persons dealings justify 1t, we have per-
sonally followed up with letter or call,
and in some instances have been able to
bring business back to the bank. On
rare occasions when a customer leaves
because of dissatisfaction, we have been
able to adjust matters an1icably, and in
all cases correct the error If on the part
of the company.
Advertising.
The department prepares and pub
fishes booklets and folders of an educa-
tional character regarding the banks
services for distribution to its clients
and the general public. Advertisements
for publication in the daily press are
likewise a part of its work. 1t has al
ways been the policy of this company to
be a consistent advertiser.
Here again, because OF the organi-
zatton the department, utmost care
can be given to the preparation and
upkeep of mailing lists. In this way
the usual waste caused by incomplete
lists is avoided, and the most desirable
prospects are reached.
A monthly house organ, known as,
the Security News, for and in the In
terests of the staff of the company, Is
edited and published by the depart
mert. It serves an excellent purpose,
and has placed all departments OF the
bank in position to have some outlet
of written expression as to their various
services and personnel. Announce
ments the character of which must be
known to all of the staff, are made
through this medium. This paper en-
lows a distribution not only among
| the officers. directors and employees OF
! the company but to all correspondent
banks and numerous friends through
ont the country. Since its establish
ment 1t has not been delayed or missed
as issue, a record hard to duplicate
among similar publications.
Credit.
While operating as definite unit, the
credit department Is an important
branch of the department OF public re-
| lations. In serving the banks cuSto-
mers the department will investigate
and make reports on the responsibility
and standing of individuals, firms and
cornorations both local and national.
All investigations for the use of the bank
| in extending accommodations are maze
| here.
The credit file contains financial
statements, mercantile reports. press
comments and personal expressions on
| corporations and individuals. each oc-
| CuDylIlR Il SEECtd1 AAASSS
are divided in such a manner tnat IL
! is easy to ascertain the standing OF
the company in question. This f1le IS
revised periodically in order that II may
contain the most up-to-date informa-
| ton.
Periodical File.
All magazines and periodicals COM
| ing into the bank ultimately reach the
| department for the purpose OF ming:
Here they are read, and any article OF
| interest to given department OF the
bank is forwarded to that department
for its information 1t is proposed that
the company eventually build up re-
search library and all periodicals deal
| ing with subjects of interest to the
bank be classified and filed. This VIII
undoubtedly become a phase OF the
work of the department OF public re-
| lations.
Solicitation.
It is not the policy Of the company
| to solicit new business by personal calls
unless invited to do so by a prospective
customer. However, 1t is deemed wise to
/ make an occasional call upon certain
of our customers for the sole purpose
of "personalizing" our service ana rem
| dering any assistance possible at the
| time. A representative of the depart
nnent of public relations makes these
calls on behalf of the. company. u,