New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1928-05-25
Time was when the utility OF an


beauty enormously since then. Man.
long ago discovered that
an article possessing good looks
sold quicker than . smaller article
minus a good appearance. What is
this but proof that the artistic sense
OF the nation has improved?
The eye for beauty is an instinct
that has been assiuduously fostered
since the war Much credit for this
development belongs to the adver-
Using men. who were the first group
to realize that the artistic appeal
had = cash value. They stressed
beauty. or an attractive appearance,
and the manufacturers took pains to
produce the type OF articles that
could be thus advertised Today the
average retail store is as much in
clined to feature beauty in merchan-
disc as 10 emphasize prices: in fact,
people will pay more for beauty and
color than they will for articles de-
void OF these new essentials.
AS one Of the most important
manufacturing cities in New Eng
land. this city has combined attract
iveness Of design with utilitarian ad-
vantages to q remarkable degree.
Products made in New Britain are in
high esteem throughout the entire
United States, and our plants are
among the best opponents OF beauty
in advertised products. Local plants
have emphasized attractiveness IN
design for many years, and one can
scarcely open a publication OF ma
tional distribution without meeting
with an attractive announcement OF
New Britain products. Thus ideas Of
beauty originating In New Britain
enter into homes, apartments, hotels
and all other buildings of human
habitation throughout the entire ma
ton. The. pace set In this city Is one
OF beauty. THE American factory.
often criticized as the breeding place
of ugliness. is really becoming the
most vital influence in bringing art
and beauty into everyday life," in
the words of no less an art expert
than Robert W. DeForest, president
Of the Metropolitan Museum OF Art.
The noted art leader has written an
article about it In the Review Of Re-
views. He shows that 1t is no longer
necessary to troop through the gal
lerics Of our formal collections OF
art to find beauty. He gives full
credit to the development OF this in
stinct for beauty to the designers In
American factories, from automo-
biles to kitchen ware" Many rail-
roads have begun painting and
sparkling up their former drab-
appearing locomotives; new rail-
road stations, when they are built.
are being made artistic as we'll as
capable Of accommodating traffic;
long distance motor coaches combine
luxury with a beauty OF line and
color that pleases because 1t meets
with the new popular conception OF
what modern conveyances should
look like.
There Is no criticism against an
automobile so devastating as one
which says 1t looks like an animated
tin can. This IL the more remarkable
because not so many years ago the
main consideration IN an automobile
was that 1t should be able to move
along with reliability, regardless OF
!
tractive appearance and with a
/ pleasing color scheme is half sold
before it leaves the factory. That al
least is an indication Of our develop
ment. or this We cannot have too
much. Even our cities. the factory
los ,,i Ia T.,
to be more pleasing to the eye. Mos
Of them have a considerable way L
go before they conform with tn
beauty of the goods they produce. 4
population that favors an attrac civ,
appearance IN the things 1t buys viii
not long be satisfied with a denia
OF beauty in the cities 1t lives in.