Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-11-18

uenellts OF economies arising out
81 tremendous volume production.
tne Chevrolet Motor company, today,
introduces "the Outstanding Chew
rolet Of Chevrolet History Six in
me Price Range of the Four"
In making this important an
nouncement, w. S. Knudsen, presi-
dent and general manager. points
out that the sensational public re-
ccption accorded the car In recent
years has enabled Chevrolet at this
time 10 offer the added power, speed
n smoothness of six cylinder per-
iormance at practically the same
prices that contributed so much to
the the worldwide publicity OF the
four.
Preparations for the greatest year
IN It's history are now being made by
the Chevrolet Motor company. Pro-
duction of the new car was started
last week and the c~ompany's fifteen
giant factories across the countr
Will be turning out cars to be ship
ped TO dealers By Dec. Is. Deliveries
to the public will start Jan. /.
Although no definite schedule has
been set for 1929, Mr.. Knudsen de-
clared that production Of the new
car would probably exceed $780, 900
units thereby surprising all former
records.
In its new offering Chevrolet has
detained the highly successful valve
m-head principle. The motor is of
the high compression type with a
n~on-detonating head and develops 32
per cent more power than its famous
predecessor: its acceleration is meas
urably greater and its speed has been
stepped up 10 satisfy maximum re-
~quirements. The piston displacement
Is 1874 cubic inches.
Despite this greatly improved per-
Torrance standard, thousands Of
miles Of testing under every road
and weather conditions at the Cen
eral Motors Proving ground in ad-
dition to mayn cross-country runs,
have shown that the new Chevrolet
engine will operate with an economy
averaging better than 20 miles TO a
gallon of gasoline. This is practical
liz the same fuel economy enjoyed by
the owners OF the previous four cyl
inder model.
HE motor develops as horse-pow-
er at low engine speed and as a re-
suit of the automatic fabrication Of
the valve mechanism the motor is
exceptionally quiet throughout the
entire speed range.
Seven models Of passenger cars
and three commercial types comprise
the line. which according to General
Motors officials, embodies the great
est dollar value ever offered in auto
mobile. Included in the passenger
car line are five closed and two open
models. All bodies this year carry
the famous Fisher stamp of crafts
manship. The commercial car line
embraces a new and larger Utility
Truck of one and one-half ton ca
pacity. a new light delivery chassis
and the Sedan Delivery.
From an appearance standpoint as
we'll as from inherent design, the
car is completely new with . wide
range Of attractive colors and fine
car appointments formerly found on-
~ on the more expensive makes.
Despite the score of advanced fea-
lures, prices remain practically the
same, chiefly as a result Of the influ-
ence Of tremendous volume produc-
n. tion. The passenger car range is
y from S525 70 SIPS. T. o. b.. Flint,
Mich. The prices. according 10 mod
els are as tollQNcs hNdlcttEe $780,
Phaeton, S525; coach, $685.; coupe
$685.; sedan S675; sport cabriolet
$685.: convertible landau s725. The
commercial car prices are: light de-
livery chassis $500: ono and one-half
ton Utility truck chassis S545; one
and one-half ton Utility truck chas-
sis with cab $3.50 and the sedan deliy-
cry $685.. All prices (. o. b., Flint,
Mich.
Advance showings Of the new Chew
rolet line will be in leading cities
st~rategically located throughout the
country beginning Nov. "a and con
tinuing until Dec. %. First deliveries
to purchasers will start Jan. /. No
deliveries will be made prior to that
time, officials stated.
Dates and places Of the special ad-
vance showincs include Dallas, Dec.
1922, Adolphus hotel
Advance orders will be taken i'm
rnediately following the announce
rnent with deliveries starting Jan. 1,
officials stated. They also pointed
out that to insure delivery early next
year il would be advisable to place
orders as soon as possible.
The plan Of Introductory showinEs
with deliveries 10 follow after Jan.
/ was adopted for two reasons, ii
was explained. In the first place Of
ficials pointed out approximately five
weeks will be required to change
over the production line from the
four 10 the six in the motor plant at
Flint, Mich. Added to this was the
necessity for inventory taking. which
is customary at this time each year.
Eat the same time, r. II. Grant,
'vice-president Of the Chevrolet Mo-
tor company. in charge Of sales, saw
in this necessary five week interval
an opportunity TO provide the sales
organization of some 10000 dealers
ard statesmen with a means of prof
table activity during this period
when otherwise they would be COM
paratively idle.
More than 100 different motors
vhre built up and given exhaustive
test bloc and road tests before the
cabinet of expert engineers, presided
ovr by o. T.. Hunt. chief engineer
Of the Chevrolet Motor Co., finally
approved the new Chevrolet valve
in-head six cylinder motor.
Speed, acceleration, power and
sm~oothness, to an unusual degree,
are offered in the new motor. IL is
Of the high compression type, fully
enclosed and with a non-detonating
head. IL has a three and five-six-
teenths bore an da three and three
quarters inch stroke with a 1914 cubic
inch piston displacement.
The motor develops 80 per cent
more horse power than its famous
PREDECESSOR and has an abundant
source of reserve power for fast get
away, heavy roads and steep grades.
New features thta contribute to this
added power are an improved CON-
hustion chamber; n newly designed
rnm-shaft and four exhause and three
intake ports.
The speed has been stepped up to