The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1928-04-24
COOLIDGE CITED.
As MODEL AD
WRITER

President Coolidge should flnd II
easy to get a job as an ad writer
when he leaves the White House.
The President uses mighty few
words, but they get across--they
mean lot, they convey his message,
When the President wrote that
little statement, IL do not choose to
RIM in 1928" he penned an .llistori-
caI document. Not many words. no
long words. but just everyday con-
versation. 1t proved to be thu big
pest hit of ad.writing the nation has
seen in years.
In writing ads for the Zain con-
fast In which a weekly prize OF $lOO
IN cash is awarded. where 195 spe.
cial urizes are given and an oppor-
tunitv to win the 81 900 grand prize
ls always open you should follow
The lead of President Coolidge.
No Fancy Words
Don't worry about having . die
tionary around. Just use the ordi-
nary words and expressions You use
IN describing an article TO your
neighbors and friends
| Thirty-nine Washington firms are
offering special prizes for ad.writers
who submit copy setting up
some OF the merits of the goods
they sell.
a lot of women buy jewelry,
photographs, ice cream. furs or
dresses because OF the boost those
articles were given by women.
friends. just remember some OF
/ the flattering remarks your neigh
Dor made, put them on paper, 1T
them to the article sold by the
firms mentioned in The Iines.Aaln
ATTEST and you should win some
of the money prizes as well az
some of the special articles Of
value these firms are giving away.
Follow Rules
Head the rules governing the
Ad.Test. They are printed in
The washington Times every day.
You will be surprised at the ease
with which you can write ads.
You don't have to be an artist,
draughtsman or q professional. In
fact professional ad writer's are
barred. They won't compete with
you.
periods of the test end at midnight
WEDNESDAY, ul5uIs <APA - 49,
means that two prizes Of 800
each will be awarded this week
along with 800 other prizes.
YOUR ads come in too late for this
weeks test, they will be held over
and credited on your bunch OF aus
for next week.
one Of the ads you send In this
week may be the one to win the
81 900 grand prize to be awarded
at the end OF the campaign.
It will be big help to first read
the ads the SO firms participating
in the ad.test campaign are rum
ming in The Times. Then write
your own; use your head and think
up original slogans; smart little par
agraphs; maybe q little poem here
and there.
Loads OF Fun
Don't bother about the looks Of
the adj IT is what you say that
counts Us either pen. pencil, or
typewriter. You viii have a lot OF
fun thinking up nice things to say
about the article you write ads
about and 1t will cost ..ou nothing.
You had coffee for breakfast to-
day. Very well, write an ad about
J. II. wilkins Company's coffee; you
are wishing for a new fur of GER
tain kind. so write an ad about
William Rosendorf's flrs. He is
giving. in addition to the regular
prizes. a $50 red fox scarf to the
best ad submitted about his store.
Every time you see Berberich's
big show windows on # Street filled
with shoes you want pair Just
write an aid about those shoes and
you may be the one to get a pair
free.
Here's Tip
Here's a little suggestion:
Get 40 sheets Of paper: clip out
one ad from the paper on each of
the firms participating in the adj
test and paste them up. Then on
the other page paste the rules OF
the test.
Use this little book as a refer
ence. If you get brain flag from
working on one firm, pass that up
few minutes and try another,
coming back later to the first. when
your mind is fresh.
This is important. Read these
articles every day. They won't be
long. They may help and you will
be glad you did when you begin to
collect some of the prizes.
Start now. You have until
Wednesday night to get in on this
period of the test. Another period
begins at midnight Wednesday.
Don't wait until then to start.
Put those 800 ideas on paper
and get them into the office of the
Washington Times as soon as you