Evening star. [volume] (Washington, D.C.) 1854-1972, 1928-08-12


and for musical produc-
tions generally Of the day
There also are box office stand"
ards, Some despairing idealistS
are inclined To feel ever SO often
that never the twain shall meet.
Vet, after all. the vital Standard
spelled with a capital is that
sometimes notwithstanding result
that is known as What the Pub
lie Wants" There are times when
managers belittle the real stand
ard and use only their own ideas
and reactions instead Of their
eyes and sense of human pSy-
chol0gy to determine this rare
combination Of artistic value and
entertainment quality which
makes popular appeal to audi
encaS at large,
There are artists whose PEE
fnrn1anccS are beyond the grasp
Of audiences of their own day,
Such artists are as much ahead OF
thesr time as some of the most
noted noveliSts, poets. painters,
scientists. composers. educators
end philosophers. However, all
the other professional creators
mentioned have one great adj
vantage over the musical or dr7-
matte artist. Their works are
recorded in such fashion that
thew will live after them and win
eventual appreciation in another
-. -',e musical artist and the
dramatic star have only the pho
roqraph and talking motion pi'-
IA = - both still in rather en-
rvvonic stages of evolution ~- %
r~1a~d their talents definitely for
rot ~~itv. That dominant quail
1cation known as personally"
must risk extinction. Yet, even
81. Adelina Patti. Ole Bull Maud
Powell. Lilli lehman. Eleanora
Dure. Sarah Bernhard and many
others who haze been even lnnoer
in the land Of shades are viVid.r
r4r7,os77bered ana have become
fr7 r7i+tne7g IN those who rid mt
ro~-~.lollw hear md see their
~~s--~f --~-.e ->-.--- >~e~-
A s for popular music. p" Only
last week in his entertaining
lecture. "Jazzmania. given at tho
University Of Maryland, Sigmund
suaeth reminded his audience
that Theodore Thomas. the great
musical pioneer Of symphonic
music in Chicago. said popular
music is familiar music and not,
necessarily. cheap music.
In his talk DR.. Spaeth gave
some obvious and few more in
tricate examples of the utiliza-
tio~ IF the same simple phrase OF
melody to make simple popular
s.raS IS may be used by a
master contrapuntalist 10 make a
movement Of a great symphony.
Or. Spaeth is managing director
of new organization that has
unusual ideas in community con-
rerte. This organization includes
- its c7-ordinatinc membership
the managers of eight Of the
most prominent New York con-
Germs managing concert artists
and ensembles for appearances
eli over the world 1t includes
--.-'~-@ r',~rl+an. Arthur JudSon.
Evans and Salter, Fortune Gallo.
Haensel 81 Jones. Daniel MAYER.
Inc: the Metropolitan Musical
Bureau and the Wolfsohn Musi-
cal Bureau of New York, Inc.
IN addition TO such ensembles
as the New York Philharmonic
Symphony Orchestra. the Cincin-
nati and Beethoven symphony
orchestras. the cooperating large
groups list the American Opera
Co. the New York Theater Guild
Repertory Co. and the San Carlo
Opera Co. The individual artists
include about 100 singers. pianists,
v1o1's7i~ts ard other musicians.
Much detailed information
about the formation Of this Com
n1unity Concerts Corporation was
published early in the year II Is
only recently, however. that after
preliminary work the organization
is able to begin to gauge the sue
cess possible in this cooperative
scneme which enists the aid Of
ali mems and women's clubs and
other units in each community To
build up concert audiences many
times in places where these
artists have never previously ap-
peared.
After his lecture last week, in
ar informal interview, DR.. Spaetn
was able TO give considerable en-
tightening and encouraging in
formation on the reaction IN even
the smallest towns 10 the posi-
0Ilities held out By the corpora
SION and its co-ordinating groups
In the towns themselves Or.
Spaeth has been an exceedingly
busy man. lecturing in schools.
clubs and other groups head
quarters In u intensive cam
nzigns to create interest in the
courses. He gives as an Interest
ing example that Of small town
ia New York State, town with
& population Of $4,000, whose nor
mai average audience for musical
events was estimated AT 800 peO-
ple. Through the cooperation
there Of other organizations and
Or. Spaetn's own efforts. members
Ct clubs. etc. sold tickets for q
course at S. an individual, raising
q total ot 5000 This meant an
audience 0f 1000 people TO heag
music where previously there had
been only 800. MOI only that, but
u meant that with such q sum rs
5000 they could have list If
FIVE concerts. with artists inciud-
ting Elizabeth Rethberg, Richard
Crooks. the London String GUAR
tct. Or 6paefh and WsShington's
own Yiolnist. Sylvia Lent, in joint
recital, and as a glorious finale
the exceedingly popular and ex-
..-Ar- ! IL ..ant