The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1928-01-04
CHEVROLET OUT
WITH new CAR.
BIGGER MODEL
Longer WheeIbase, I'M
proved Appearance Chief
Changes in Product.

Surprising all it's former achieve
ments as leader in the building of
low cost transportation, the Chevro-
let Motor Company announces the
most distinctive low priced automo-
bile of all time.
The announcement of a complete
new line of Chevrolet cars follows
Immediately on the close of Chevro-
let's greatest year, when its volume
of 100000 units made it the worlds
largest builder of automobiles.
Known as the bigger and better
Chevrolet, the new Car that goes on
display throughout the United States
today, not only succeeds the most
beautiful Chevrolet" but incorpo-
rates all the advantages that made
the latter SO popular, and in addi-
ton embodies host Of refinementS.
Following are the highlightS of
the 1923 Chevrolet:
Extended wheelbase, greater speed
and power, four wheel brakes, long
er, roomier Fisher bodies, new Duco
colors, thermostat cooling, shock
absorbing springs, motor enclosure
and indirectly lighted instrument
panel and other advantages built
in as a result of lessons learned
through thirteen years Of constant
progress.
Seven Cars In Line
Seven cars, including five closed
and two open types, comprise the
line.
Beauty in appearance, perform
ance in driving and economy in
operation are the keynotes of the
car. Every detail has been proven
true in exhaustive tests.
The new car has distinctive big
car appearance entirely foreign to
its price class. This is achieved by
adding four inches to the wheel
base, bringing the present total to
lot inches.
The frame also has been depened
and strengthened to make a
smoother riding, sturdier and better
balanced car.
Stressing the beauty of line are
new honeycomb Harrison radiators
of deep, slender, graceful design.
Their added depth has so raised the
front of the car that from the cowl
to the base of the new low radiator
cap the line is unbroken and nearly
level.
Bodies Are Longer
Complementing the extra four
inches in wheelbase is increased
length in several of the body types.
The coach body is five inches longer
than a year ago. The sedan body
likewise has been increased two and
three quarter inches.
Among the many new body re-
finements is a fully inclosed and in
directly lighted instrument panel,
oval in shape, with the speedometer,
ammeter and oil gauge in full view
for day or night driving.
All passenger models have larger
30x450 balloon tires and steel disc
wheels as standard equipment. Other
standard equipment includes stop
light, rear vision mirror, gasoline
gauge, complete tool set and theft
proof steering and ignition lock. Ad-
ditional equipment is standard with
individual models.
All closed bodies are by Fisher,
styled and designed with the smart
ness and beauty for which the Fisher
name is famous.
The imperial landau is finished in
Cossack brown Duco with mountain
brown body beading and gold strip
ing; the coupe and sedan in Falmce
green Duco with black body beading
and stripping in golden yellow; the
sport cabriolet is Dundee gray Duco
with Brocatelle green Duco beading
and gold stripe; the coach in Avenue
green Duco, Tartan tan wheels,
black beading and stripping in gold;
and the open touring and roadster in
Falmouth gray Duco with body
beading in black and stripping in
French gray.
Car Improved Mechanically
Mechanically the car has been
improved. 1t Is powered by an i'm
proved valve-i n-head engine that in
road tests developed 34.6 per cent