Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-11-17
TEXAS DAILY PRESS LEAGUE
Foreign Advertising Representatives
Breaking Right for the VALLEY

: That the Lower Rio Grande Valley will soon enter
upon an era q unprecedented prosperity is indicated
by a combination Of circumstances, which, when analys.
ed may be construed as an almost infallible index.
Throughout the North and East interest in the VAL
ley hsa attained a degree never before known, and the
climatic and soil advantages Of this section have beep
disseminated 70 a greater number Of people than ever
before. With the election over. business and industry
is going forward with renewed confidence, and there
Is not a cloud upon the nations financial or political
horizons. Unemployment has been reduced 10 the min
mum, and there will be more wage earners receiving
high wages during the winter than ever before in the
country's history.
The foundation OF Valley ~posperity is its agricul-
tural products, principally winter vegetables and fruit.
The latter. with production still limited, is not a fac
tor or such Importance as winter vegetables. From
the North and East come reports that practically all
vegetables stocks, exclusive Of potatoes, are far below
normal, indicating there will be a steady demand for
the Valleys fresh vegetables when they begin to move
in large volume during the latter part Of the winter.
Cabbage In storage. according to the government re-
port, will be $4,000 tons less than last season, and
growers received from SIS TO $50 per ton for the cab
bage going into storage. The same condition prevails
in the large carrot and beet producing sections; and.
N fact. a shortage is indicated in practically every
commodity the Valley produces.
One Of the most important factors which will add
to Valley prosperity, is the rate revision Of the past
year IItAbht rats VH every EVWuloultg Snppeu from
the Valley have been reduced. The huge markets o.
the Southeast. which heretofore have been supplied al
most exclusively from Florida, have been opened 70
Valley products. In fact. the bars have been let down
and hundreds and possibly thousands of cars Of Valley
products will roll into markets which heretofore have
been closed 70 the truck growers Of this section. And
10 all the old markets, which for years have been heavy
consumers Of Valley products, the rates have been cut
% a point which assures a better margin Of profit for
Valley growers.
There is sound basis for the spirit Of optimism
which peryades the entire Valley. At no time since
development on the Lower Rio Grande was inaugurated
has there been a combination Of conditions more pro-
pitious for Valley prosperity. With freight rates re-
duced. new markets opened, competitive stocks de-
pleted, there is no logical reason why the season should
not bring to Valley farmers an almost unceasing
stream OF profits. However. these profits will depend
20 a great extent upon the growers. They should care
fully refrain from overproduction Of any commodity.
Diversifcation will mean more TO Valley farmers this
season than ever before. and the grower who is pre-
pared 10 hit the market with the commodities IN
greatest demand is the one who will receive the maxi
mum profits.