The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1928-05-24
HIGHWAY WORK
BRINGING RESULTS
Leading Chicago Traffic Bur-
eaus to Direct Traffic Over
National Parks Highway
1927 TOUR PROFITABLE
Headquarters Moved From
Bismarck, N. D., to Madi-
son Wis.

Benefits from the valuable con-
structive work done during the
past year by the National Parks
Highway Association will mean
almost double the amount of
tourist traffic this section of the
highway this year as well as larg-
er sums in revenue, as judged
from the report of the headquart
ers office just received. Affilia-
ton with seven leading routing
bureaus in Chicago and the open
ing of through and direct route
between Chicago and the Twin CD
ties are among the most important.
Much favorable comment has
been received from the publicity
tour of information bureau man
ayers and newspaper and maya
zine writers of Chicago, and the
Twin Cities the Association con-
Quoted last fall. More than $500
inches of newspaper publicity was
received before the party returned
to Chicago. Seven illustrated ar
ticles in magazines of national cir
culation carried the story of the
highway and told of the wonderful
attractions. Sank Centre came in
for large share of this publicity.
The report sets forth the value
of inducing tourists to use the
highway between Chicago and the
Twin Cities and covers the eff
forts the officers put forth in OBJ
tanning the cooperation of Wiscon-
sin and Illinois officials in desig-
mating an arterial highway over
the National Parks Highway route
between these two centers. This
has already been done and will be
the only open route without de-
tours or construction during 1928.
With seven bureaus in Chicago
sending traffic over this route
which is the only open highway
and with the great amount of
publicity which has attracted
thousands of inquiries from pros
pective tourists, it is very evident
that this will be the greatest tour
list year in the history of the High
way.
On April Is, the National Parks
Highway Association, in conjunc-
ton with the Chicago Tribune and
the Tribune Public Service Bur-
eau, the worlds largest informa-
ton bureau, put on a radio pro-
gram and descriptive tour of the
Highway. Another program was
given over the Herald-Examiner
station on April 16. Each of the
bureaus conducted by these news
papers have received many hun
dreds of inquiries for maps and
information on the National Parks
Highway as a result of this pub
licity and many have been received
at the headquarters offices. In
quiries have been received from as
far away as Texas, Montana, AL
berta, Saskatchewan and West
Virginia.
An earnest invitation from Mad
ison, Wisconsin, business firms to
move the National headquarters
there was accepted. All expenses
of moving and office quarters
have been provided and substantial
financial support given. The head
quarters were moved to Madison
the first of May.
The Association is now having
printed 10000 special illustrated
folders and $4,000 general folders
of the entire highway. These will
be off the press and ready for dis
tribution within the next two
weeks. Two issues of special fold
ers showing hotels and golf cours-
es and garages will also be issued
at an early date.
The report states that Wiscon-
sin and Minnesota are strongly or
ganized as are the states further
west.