The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1928-02-11
CITY'S MOTOR
SHOW OF REAL
BUYER VALUE
Is Home Institution; Cars
Have Received National
/, Acknowledgement.

Coming as it does Immediately
after the national automobile shows
in New York and Chicago, the In
dianapolis show next week is of
great value to the automobile buyer
becaus he is able to determine what
motor cars have ben received in
,the most enthusiastic manner by
the public, according to Jack Hen
Erlricks, new general manager of the
indianapolis Marmon sales branch.
THE Marmon display at the fair
ground will bear two-fold impor-
lance this year." Mr.. Hendricks
said. "In the first place, the au-
tomobiles on display are the prod
aictS Of an Indianapolis institution
which has risen to leading posi-
ton In the straight-eigh field in the
short space of a few weeks.
Secondly, the New Marmon 60
and the New rs we're acknowledged
4 as sensational features of the ma
-tional displays, as we'll as the scores
of other motor exhibits throughout
the country in January and Feb
}ruary.
New Program Succeeds
1.-THE Marmon company entered
into production of straight-eights a
year ago and the largest volume of
sales in it's history was the forerun-
Nller of this years announcement not
only of new" medium priced eight,
the new Marmon Is, but Of low
spriced line as well.
THAT the new program has met
with instantaneous success is shown
by the fact that orders have accu-
mulated far ahead of the factory's.
immediate ability to produce, even
though production is progressing at
an average rate of 200 cars a day.
"a few days ago the Marmon
board of directors unanimously ap-
proved production schedule of
$4,000 straight in 1928
program that means as much to In
dianapoliS as it does to Marmon.
1.-THE annual pay roll at the Mar
mon factory will be in excess of $4,-
100000, and the company will spend
more than $18,000,000 with Indian
apolis makers of material and parts
for the Marmon '63' and To-"
For the indianapolis show the
local Marmon sales branch has ar
ranged one of the most elaborate
exhibits in it's history. According
to Hendricks, the exact nature
of the display will not be made pub
lie until the opening of the show.
He declared, however. that the
exhibit would be the first open air"
showing ever held under the roof of
an automobile show building in In
dianapolis.
Eleven cars will comprise the
Marmon display at the Fairgrounds.
"fhcSe will include the first show
ing Of the new MarInon 60 two
passenger speedster, q body style.
that has been in production only a
few days and that heretofore has
not been displayed any place in the
country.
Coupe Is New Feature
Another feature of the exhibit will
be new 68 Victoria coupe on
raised platform. This car is paint
ed in special color combination of
cream and black.
The display will include repre-
sentative body types in the new
Marmon 70 line of straight Fights
which sell at 1895 to 1895 at the
factory. The new 6S cars have a
base price of 1895.
Aside from the two lines of
straight Fights Marmon will show
several Series IS body styles not
only at the Playground but at the
showrooms at Eleventh and Me-
ridian SITS.
DeSOiEe IFS outstanding .I1ositior,