The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1928-02-11
NASH CHIEF SEES
1923 AS YEAR OF
PLENTY FOR u. S.
Competition in Business Is
Keen, Trade Is on
Sound Basis.
BY C. w. NASH

Inere is no good reason, SO FAR as
I am able to discover, why 1928
should not be year of plenty.
Viewing the situation from all
angles, the country, as a whole, is in
sound condition. Bank deposits
are greater than they have been for
some time past; the outlook for
farmers this year, because of
splendid crops harvested last fall,
is excellent, and the same generally
is true Of the years outlook for live
stock raisers.
am not unmindful that in the
past . change in administration
called for some readjustment and
this is sometimes reacted to slow up
business to some extent, but see
no sound economic reason for any
slowing up OF business during 1928.
Farmer Is Better OF
Undoubtedly the farmer was in
better condition at the close Of 1927
than he was in 1926. Prices Of grain
crops were good and, with the ex-
ception of few small areas, yields
were large. The same is true of
hogs and cattle.
The cotton crop was worth $780,
100000 to 100000, 900 more than in
1925. Although there were fewer
bales produced, pound prices are
considerable higher, which accounts
for the larger profits Of the south
ern farmer. The smaller production
was largely due to less planting,
the excess acreage having been
planted in feed crops which cuts
down expenditure for feed.
The Mississippi and New England
flood disasters, regrettable as they
were, have not proved to be entirely
without benefit. Usually when such
c@tastrophes occur steps are taken
TO prevent them. happening again.
Some of the flood relief measures
pending undoubtedly will be placed
into effect in time to avert other
such happenings in these localities.
The result should be greater
agricultural district in the Missis-
sippi Valley than we have ever
known before, and greater security
and prosperity than before in New
England, so that in reality we may
hope for real, lasting benefit from
these disasters which proved so
serious to very large portion of
the country.
Competition Is Keen
In business, competition never
was keener, and this is a healthy
sign. Prices are lower; quality is
enhanced; the dollar appreciates in
value. This has been true for sew
eral years past, and the country
has shown lasting benefits in the
way Of increased prosperity and
growth of per capita wealth.
Basirg my opinion on recent per-
sonal observations in Europe,
which included visits to both the
London and the Paris automobile
shows, I believe that we may ex-
pect great progress in the export
market during 1928. The export
business undoubtedly is growing
rapidly, thus fulfilling the predic-
tons Of many business leaders that
here lies an important market of
the future for American industry.
In regard to the automobile bust
ness in Europe there is a notable
increase in installment buying,
which Of course widens the mar
ket. The automobile industry in
America may feel proud Of the rec
ord made during 1927 Production
compares favorabiy with previous
years.
Nash Has Good Year
At the Nash Motor Company we
enjoyed a successful year, and feel
confident that our business will
continue to be satisfactory during
the year to come. Our product
offers more for the dollar than ever
before. Public acceptance of the
current Nash models has been en-
thusiastic everywhere.
In the early summer we an
nounced our present line of cars
with many important refinementS
and improvements and these cars
will not be changed during the
present selling season. We have
found it necessary TO increase pro-
duction facilities because of the
demand for our product immediate
ly following the announcement of
the new models and throughout the
g.