Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-11-20
BORDEN MILK
PLANT TO Be
BUILT Waco
Move Started At
Meet There Starts
County on Dairying
Industry Program

AA4 EANA AN&a0 1ANAG1Aan 1
a representative of farmers from ey-
cry community Of this territory Mon
day night al the Waco Chamber OF
Commerce witnessed Inauguration Of
an undertaking which picks this city
as the point at which milk manufac-
turning capital enters Texas. lmmedi-
ately the Borden company will begin
erection of a half million dollar milk
condensing plant in Waco. Thus in
itiating a dairy program which has
been 10 years in the making and
which is spoken of by the agrlcul-
tural leaders OF Central Texas as the
turning point in the states black land
farm problem.
The consensus Of opinion, both on
the part of the company's represent
atives and the Waco Chamber OF
Commerce milk campaign-committce,
Is that passing of two years under
the milk production program viii
SEQ an average of 300,0p pounds de-
liVered daily into Waco.
Assurance that their opinion rests
on a convincing basis is seen in the
feet that one item accomplished in
preparations Of the McLennan county
dairying program was the obtaining
of pledges from farmers in this
county guaranteeing a milk stock
population of $4,000 cows, creation OF
which should begin Immediately with
coming of the milk plant. over 1000
farmers created this guaranty with
their signatures.
In this item of the program, ike
wise banking interests OF waco aho
elsewhere in Central TeXas have as
sured their financial cooperation
seemingly removing every obstacle
10 farmers securing the milk stock
and at the same time inserting IN the
procram a guaranty of registered
animals as the basis of production.
Coincident with initiation Of the
milk production program, McLennan
county seeks on December is 10 vote
SAq5i.5OO bonds for 500 miles OF
good roads construction, deemed re-
%auisite to expedite milk delivery,
and. by reason Of this fact, a pro-
gram Of construction which empna-
sizes improvement or "all-Weather-
ing" Of the county's lateral or cross
road highways. However, complete
concreting Of the county's deslg-
mated state roads likewise Is pro-
yided. Under this lateral or cross
roads emphasis McLennan authorities
choose the u. 5. rural mail routes as
n basis for outlining proposed I'M
provement. .
There arc ITO miles OF these rural
mail routes in the McLennani olv Oh
which arc o all-weather roaos, on-
dcr terms Of the bond issue oo per
rort ~ 33O miles of the remaining
"a aoo uiIes unimproved routes VIII
No ~aIl-weathercd providing at CON
r .Lw.. yn4FU NHlrulAlGu de
t;me "a complete the construction
nrogram. $40 miles Of all-weatner
lateral or cross roads IN this county;
There are 1853 nrles OF designated
.,a+c which VIII be con-
sre,ed- No appreciable opposition
has arisen to the good ROADS pro
rr.n and a practically unanimous
an favor OF the bonds Dec. 10 =
Tonirht's chamber Of commerce
latino was presided over Dy ~
potts. the organization presluens 90
'aIrared r~epresehtssi'sS
va rerresentatives OF farm and agrl-
cultural periodicals from az seN1
- Tevas' Chief feature OF the meet
vas the address Of Walter fsse'
: manager Of the Borden CON
49,. Who IN outlining plans OF ms
pry IL this section took as the
,bar,e IL his remarks for the turning
noint toward assured prosperity loI
g.1as AGRICULTURAL areas by reason
&c entrance of milk mahula0-
,uring capital to this sttae.
ara give some idea OF the Naiue %
.L.n;l manufacturing un~dertaAihs'-
..id Mr.. Page. "let Us consider a %
-tIe ,adius around Waco. TINS area
Ha,ld contain approximately -''Vu'VVo
80 ~ land which due 10 the dltil,
s,Itv az the one crop system Shoulu
havs declined $40 per acre IN Naiue
~ ! total Of 10000 GOO IN lana de-
.on the other hand suppose tnat
Jiversification In the hnc q uaiislns
increased land values S-u PEI auoo
The increased value be S~ou'uVV'ovo
and the decrease or increase VIII a.
Sact the entire community as well as
- sarner.n Mr.. Page said no pro-
e., or this kind ever before a been
,ndertaken, but that il WAS his trm
San,ir,ion Texas and his company
working together, could haNe T" r"
dertaking a success
IA proof OF this statement ne out
E,ad results already obtained IN
n;~;s At Starksville, Miss, Lewis
hnrg. Columbia, Shelbyyille, Pulaski
"a Fayetteville, Tenn, at all points
~ which milk manufacturing estab-
hshments have proven the success nc
r~rophesies for Central Texas ana
most Of them within a period OF less
than four years.
Proying the results obtained IN
~Starkyillc, Mr.. Page showed that IN
100 Ostibbeha county had its larg-
80 cotton crop and still the value OF
its dairy products exceeded the re-
turn on the staple.
"~Irtensified and diversified farm
ING wins prosperity and prosperity
.rsiiS CONFINEMENT and happiness,
declared Mr.. Page. "Dairying must
M added TO the present farm activ-
10 for the south. Farmers should
,roduce lust as much cotton. too, as
thew did before but, produce u on
less land. Dairying viii provide the
monthly income ample to care for the
farmers daily requirements. That
which he obtains at the same time
from his one crop operation becomes
t;s surplus or money crop return.
1hus 40 far and without exception
has been the result obtained where
our capital was invested in the
South -.
The new Borden plant in Waco Will
he one Of the outstanding plants Of
ire South. Powdered milk will be
manufactured in TIE first unit and