Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1928-06-17
INNOVATION
DEVELOPMENT
IS PROPOSED
McAllen> Business Men
Organize to Develop
Every Acre in Terri
tory of City

@A1 snG b4AA0laAH Va = Gttt
Oh $4,000 population by 1898, is the
objective proclaimed by the McAllen
development Co., a corporation re-
Gently formed by a group including
many OF the most prominent business
ana professional men Of the city.
directors Of the company are r. T..
norm, John Ewing. Frank Grow, Dr..
frank Osborn, K. A. McDaniels, Paul
Barron, Gordon Griffin, /. G. Cook
and A. A. Hughes.
At a meeting of the directors FRI
DAY the following officers we're elect
ed: DR.. Osborn, president: John
Ewing, vice president; r. +. Horn,
secretary-treasurer. An appraisal
committee consisting Of a. A..
hughes, Paul Barron and Gordon
1riffin was elected. the function of
TINS committee being the appraisal
OF all lands, passing upon its quality
relative to citrus fruit or winter
vegetable production and fixing its
wholesale and retail values.
Organization plans were completed
at a banquet at the McColl club
house east Of McAllen, Thursday
night. and arrangement made for the
immediate launching Of the develop
ment projects for which the COM
pany was organized. Each of the So
stockholders. all residents Of Meal
~lsn or vicinity, endorsed the plans,
fUThich contemplate bringing under in
tensive development and production
every acre within the McAllen ter
ritory.
Will Purchase Lands
In carrying u these development
plans the company will select and
purchase such lands as il deems adj
vlsable, seeking tracts ranging from
400 TO 1000 acres which may be Sc
cured from the various owners, each
tract to be developed in one body.
All soils will be carefully analysed.
and each tract developed in accord
ance with the analysis. The citrus
lands will be developed as McAllen
suburban citrus groves, and all
vegetable tracts will he developed
with overhead irrigation, making
them productive twelve months OF
the year.
Each development will be distinct
i've. and all acreage within its bound
aries will be developed uniformly. In
the citrus lands concrete irrigation
systems will be installed. roads will
be paved to connect with the pave
ments Of the McAllen road district.
and all acreages will be subdivided
into 6-acre units. Building r~estric-
tons will be applied on every tract,
and where citrus Is planted the COM
pany will insist upon taking care Of
the trees until they reach the pro-
ducing stage, the work TO be under a
horticultural expert.
The paved road system, financed
BY the 81, 900 bond issue recently
voted by the McAllen road district,
will be q very important factor in
connection with the development
Allans Of the company. Each north
and south road in the McAllen ter
ritory will be paved, and practically
all east and west roads. When this
program is completed no farm tract
In the McAllen district will be over
a quarter Of a mile from a paved
highway These highways will form
the outlets for the system Of pave
ments planned by the development
company.
Directors Handle Finances
All financing will be in the hands
Of the board of directors. and all
lands TO be developed will be pur-
chased outright from the present
owners. A second to be
known as the A. ]. McColl Land com
pany, has been organized to handle
the sales department. Mr.. McColl,
head of the sales organization, has
had years OF experience in this line
of work, having developed a large
part Of the acreage in the McAllen
section. He will have the exclusive
81 AA
company.
Organization Of the sales depart
ment has been practically completed.
Over 30 agents in all parts of the
United States have been secured, and
prospective purchasers will come
from as far east as the New England
states. as far north as Winnipeg,
Canada. and as far west as Denver.
Prospects will be selected upon the
basis Of two qualifications; their
assets must exceed 5000, and they
must be reputable, successful citi-
gems in the community from which
they came. Excursions will start
tbs fall, the sales company to bring
10 prospects into McAllen each
Monday. These will consist largely
Of professional and business men, re-
lAICu AGAtAEAcE capitalists. INVESTORS. i
all substantial citizens who desire
locate winter homes.
To Get Truck Experts
The winter garden tracts will be
occupied by professional truck grow
ers, who will be secured from Long
Island, Philadelphia, Chicago. Balti-
MORE. 81. Louis and other centers.
and will be bro1ght to the Valley 70
handle the winter vegetable tracts.
The entire energies Of the company
and the sales organization will be
devoted 70 the upbuilding of the
citrus fruit and winter vegetable in
dustries upon q basis that will as
sure profitable returns
The development and sales COM
panies have leased part Of the main
floor Of the o. p. Archer building.
located on the highway one-half
block east of Main street and are
now engaged in remodeling that part
OF the structure for their offices.
Il is being finished In the latest
gpanish type, and officials Of the
company state IL will be made one
81 the most attractive office build
inrs In the South. Investors will be
entertained at the McColl club house.
where the Missouri Pacific has 1000
feet Of spur track for the parking
AZ excursion Pullmans.
Innovation in Sales
The sales method will be a rad
teal departure from the old COLOMBIA
ton system." A. J. McColl, head of
the sales organization, said. "The
NcCoil Land company 10 merely act
,ne as q medium through which the
investors Of the North and North
sagt will be given the opportunity Of
entering into a community. We pro-
sose that they will coRie into i'm
rsediate contact with the community
~n;rit for which McAllen has long
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