Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1927-09-16
I'm OUR
VALLEY

THE DEATH o Fw. T. vann, sher-
III Of Cameron county for many
years, was not unexpected among his
1aends. Knowing his condition,
they feared the worst
But his passing comes as a shock
70 the public in the Lower Rio
Grande Valley, where he was 90
widely known.
Tall and proportioned in weight,
ne always appeared the ideal sheriff.
The entire community extends its
sympathy to the widow, Mrs. W.
I. Vann, for years herself an in
valid, who at the risk of her own
lie recently went to Marlin to be
at lis bedside.
THE HERALD HAS been selected
as the official paper in the Lower
Rio Grande Valley for the Valley
members OF the Federated Dry
Goods Stores.
Several score Of stores in Texas
are msmbers Of national chain Of
federated stores, each individually
owned, and all holding a sale once
each month, on the same days.
In the Valley the members of the
Federated Dry Goods Stores are ID.
A. Puryear at Donna; The Famous
Store at Harrington; The Sanders
Company at La Feria; Archer's One
Price Store at Lyford; II. Hartman
at Mercedes, the Pharr Merchantile
Company. Pharr, and the San Be
nito Mercantile Company, San Be-
nito.
They have all Joined together on
the principle that UNITED buying
power means selling for less"
The Herald is one Of four news
papers in Texas carrying the adver-
tising of the Federated Dry Goods
Stores. The other papers are The
Dallas News, the San Antonio Ex-
press and the Houston Chronicle.
The selection of The Herald is. Of
course, a compliment to its wide
spread circulation in the Valley. The
Herald is naturally not a little
pleased that it has been selected
along with three of the greatest
papers In the state.
THIS is NOT the first time that
special recognition has been given
TO The Herald by a national adver-
tiser.
Recently the National Biscuit
Company conducted an advertising
campaign over Texas, using only the
papers of the large cities, such as
Houston, Dallas, Fort Worth. San
Antonio, Beaumont-and added The
Brownsville Herald. the only small
city daily in Texas TO be used in that
campaign.
The Valley 10 a small. isolated
area in Texas. with a tremendous
proportionate buying power.
Advertisers who want the trade
Of this section realize that. and real
ixe too that IL an advertising cam
paign is needed that The Browns
vile Herald is the proper medium
because il has general and adequate
circulation in the Valley-a circula-
tion that has grown right along with
the news service that the paper has
been rendering
JAMES ZETEK, entom ologist, the
United tSates Bureau Of Entomology.
leaves the Valley for his home in
Panama after nearly three months
Of investigation work into the fruit
fly situation.
He commends the type Of coop
Grafton that has been extended BY
the people Of the Valley and pub
lie officials in eradieating host
fruits and conditions that nouris h
the fruit fly.
He explains further that there
will be no embargo so long as this
cooperation is given, wholehearted-
~.
The only result will be bene-
fetal one
Means there will be better fruits
shipped from the Valley. Which
means much for future markets.
There will be inspection. of
course Government workers will be
alert 10 see that there is no fruit
fly. that none 60 out of the Valley.
Continued on page twol