Evening star., 1927-12-01
VIEW. FORD PRICES
SHOW SLIGHT RISE
Range From $685. to $50.
Production to Be
Stepped Up.
By the Associated Press,

BY the Associated Press.
DETROIT. December 1.-The Ford
Motor Co. which has been technically
"out of production" for some months.
plans to step up production immedi.
ately. Edsel B. Ford, president Of the
company. indicated today in discussing
the new model. which formally will be
'hown~to the public tomorrow.
Prices for the new models were an
bounced by the company last night
md show a schedule ranging from
TSS5 for the roadster to $570>for the
'Fordor" sedan. The figures represent
an increase of $40 to $35 over the old
model
Production now is averaging from
90 to 20 cars a day. Edsel Ford de-
clared. The stepping up" program
will go into effect shortly. he said. and
by February il is planned to produce
daily l,000 more units than in the pre-.
ceding month.
New Model Prices.
The various types and their prices,
t.ob. Detroit. follow: Tudor sedan.
sl99; Fordor sedan. $50; coupe, s4s5;
sport coupe, $3.50: phaeton, 1896:
roadster. 1886; roadster with pickup
body 1895; chassis. 1926
Trucks: Trucks and chassis, $3.50:
trrc chassis with cab S545; truck
chassis with cab and express BODY.
500; truck chassis with cab and stake
body. S610; truck chassis with cab and
platform body, $685..
Represent Increase.
The prices. given out here by the
Ford Motor Car Co., represent an in
crease over the cost of the old model T
! machines with the exception of one
, type, the Tudor sedan. The fob.
price of the Tudor model T car Is $495,
the same as that of the new type.
The old four.door sedan sold for
S545. or $25 less than the model A
car of the same type. The new coupe
price represents an increase of $40
over that of the old type.
The new sport coupe is an innova.
ton as far as Ford machines are con.
cerned, no similar type having been
| manufactured by the company.
The phaeton, or touring car, of the
| old type sold for $3.50. while the new
| price is $685. The old type roaster
! was prcied at $3.50, the new is s3s5,
| and the old type roadster with pickup
body, sold for 1891. as compared with
$685. for the new car. The old type
! bare chassis price is $500; the
new. s325.
Trucks Are Higher.
i Similar increases are shown in the
trucks, as comparison of prices of
which follows:
! Truck chassis (model AZ, $3.50:
| truck chassis (model u, $375.
| Truck chassis with cab (model AZ.
| S545; old type. $3.50.
Truck chassis with cab and express
1 body. $500; old type. $515.
Truck chassis with cab and stake
body tmodel AZ. s610. No similar type
previously produced.
| Truck chassis with cab and plat.
| form body tmodel AZ. $685.; old
/ type. S525.
| Officials pointed out that the new
| type car differs 'adically from the
model T type. and offers little oppor-
tunity for comparison.
Taken for Ride.
Newspaper men, as. guests of the
| Ford Motor Co. yesterday. were given
a thrill which even the intrepid
searchers for fact admitted exceeded
their expeetations. Each representa-
tive of newspaper or press service
desirous OF riding" the new model A
Ford two-door sedan. was given full
opportunity. At the completion of
the tests" these newspaper men
were willing to call "enuf.''
Driving in snowstorm which made
bogs of dirt roads and pavements
slippery as glass. the new car guided
by none too discreet driver. tore over
mud bumps, across fields and turned
corners at breakneck speed. The car
did not skid. although many of the
~ Ill
hour. On a slippery boulevard in the
suburbs. the car stepped So miles per
hour. In second gear. the car at.
tanned 40 miles per hour