White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1927-01-28
INDICATE A STEADY d
INCREASE IN APPLE CONSUMPTION

tremendous new acreage. The New
England states have also been read
justing and particularly in Massachu-
setts, New Hampshire, Vermont and
parts OF Connecticut SO that all these
states with their new acreage are
coming up rather than going back
Michigan and Ohio and parts of the
niddlewest also have extensive new
acreage.
PRODUCTION PUSHED
1T needs to be borne in mind that
r. foduction has been pushed inten-
sively in practically all sections for
the last several years with great en-
phasis upon Quantity and with the
result that the production a tree gives
today is far greater than it was rs, Is,
10 or even five years ago.
"The storage Figures also conclu-
sively demonstrate the increase in the
crop and the tremendous increase in
it's conservation The average in
crease in storage holdings during the
last few years over tie 1900 period
has been ovel 400 per cent and over
the 1911-14 period from 80 per cent
to IS per cent increase. To further
illustrate the point, the storage hold
ings of boxes in December, 1900,
wee practically zero. In 1928 they
had reached nearly 25,O00,000 boxes
and in 1925 over 2l,000,000 boxes.
"The commercial crop figures and
shipments themselves further DEM
onstarte the increase in the comme:-
cial crop. The period of 1925
shows an average increase in pro-
duction over the 19l1-14 period OF
nearly 45 per cent.
INCREASE BEATS POPULATION
"It, therefore, appears conclusively
to anyone who will study the subject
at ali and from the standpoint OF
common knowledge and common
sense, from the storage figu-es and
Shipment figures that the commercial
crop has materially increased and
that the means of conservation have
vey greatly increased.
''In fact the crop and its conserva-
ton have increased much faster than
population.
From 1900 to about 1923 popula-
ton increased approximately AZ per
cent while the storage holdings OF
apples increased over 400 per cent.
From 1911 to 1923 population in
creased about 18 per cent, while dur
ing the same period the commercial
crop increased nearly 43 pe- cent and
the storage holdings from 80 per cent
to IS per cent.
STATEMENT UNTRUE
"To state it another way, dur
ing the last few years and as COM
pared with the receding 10 to Is
year period the apple industry has
thrown anAave-age increased produc-
ton. load of neatly 4s per. cent on an
incekased population of about 18 per
cent and an average increased stor-
age load after December l of from 30
per cent to IS per cent on an increas-
ed population of about 1S per cent.
"We often hear it stated with ap-
parent authority that the consump-
ton of apples has decreased. This
is absolutely not true and is con-
c!usiveIy demonstrated not only by
the figures given but also by the rail
tonnage figures themselves For ex-
ample, the increase in rail tonnage
of all fresh fruit and vegetables for
the l9ZU-L3 pe;iod over the lSll-l4
period was but 277 per cent which
is far less than the increase in COM
mercial apple production and about
one-third of the average increase in
storage holdings.
WASTE ONCE CONSUMER
"We need to bear clearly in mind
that in the old days, 70, even 20 or
80 years ago, waste, decay and rot
were the great consumers of apples
rather than human beings. The
means Of conservation simply did not
exist.
"It must therefore appear conclu-
sively to any thinking person that
there never was a time when COM
mercial apple production and con-
servation were SO great as they ate
today. Also, there never was time
when consumption by human beings,
as distinguished from waste and de-
cay, SO great
Consumption has Increased more
ranid!y than population and more
rapidly than the average of all fruits
and vegetables"