Evening star. [volume] (Washington, D.C.) 1854-1972, 1927-02-06

A NJ T. OF warning mas DcCu
n issued against fake movie
~ schools, and Los Angeles is
4 n being overrun with these in
stitutions to obtain easy money from
iilm-struck men and women, boys
and girls. The Will Hays organiza-
ton has been looking into the mat
ter with the idea of cleaning out
the schools" screen test studios
and makeup colleges" that have
been preying upon those who think
they are fitted for screen careers.
One of the new schemes of the
educational institutions" is arranged
to evade California laws. Instead of
guaranteeing graduate" positions
with motion picture companies, the
schools" accept notes together
with tuition fees) for the production
of picture in which all the students
are to have parts. The notes are
supposed to finance the production,
and in this way the would-be movie
star is led to believe that he or she
will not only become prominent in
screen work, but a producer as we'll
Naturally, the production" never
sees the light of day.
Another bad feature of the
schools" is that they are using the
names of prominent and reputable
directors in their advertising, giving
the impression that the directors are
III some way connected with the
schemes to fleece the aspirants to
movie fame 1t is expected that the
fake schools will lead to immediate
action by the film industry and that
efforts will be made to obtain new
legislation in California for the pro-
lection of those who seek the bright
lights of the studios
X x x
WASHINGTON'S new Film Guild
Theater will be conducted, &C
cording TO present plans, in an alto
gether different way from the aver
age celluloid theater. For instance,
an advisory board has been appointed
which will pass on productions be-
fore they are exhibited in the down
town playhouse This will not be a
censorship board in any way, but will
pass upon the pictures offered, Sc
Letting the most suitable for exhibi-
ton purposes. Without doubt, many
of the foreign films will be shown,
but there will be revivals of the best
American pictures. The new theater
will be located on Ninth street near
q and will be opened after it is deco
rated according to the ideas OF the
Film Guild
THE Harvard Graduate School OF
Blu mess Administration an
nounces that, beginning March Is.
series OF lectures and discussions BY
leaders of the motion picture indus
try viii form an integral part of its
curriculum. The series will be under
the direction OF Joseph P. Kennedy,
president of the Film Booking Offices
of AMERICA Inc, and among others
who have already accepted invita-
tons to lead discussions in connec-
ton with the lectures are Will HAYS,
Adolph luxor. Marcus Loew. Jesse
Lasky, Cecil B. De Mile and Harry
NJ Warner.
This is the first time that any OF
the larger American universities has
so actively recognized the impor-
lance of the motion picture industry.
The Harvard Business School says
1t IS prompted to sponsor the series
OF lectures primarily for three rea-
sons: The need and opportunity for
trained business men in the industry,
the influence that the films in this
or any other country must have
upon the lives of the people, and be-
cause the motion pictures serve as
an illustration of an industry which
has grown SO rapidly that all stages
OF its commercial development may
be clearly traced.
NEW YORK film men are wonder
ing what effect the new Roxy
Iheater is to have upon the exhibit
ton of first-run pictures in the
Metropolis, and here is the way
several of them have summed I'D the
situation: The Roxy Theater, sched-
uled to open in March, will gross not
less than 100000 week and it will
be IN position to pay the producer
a weekly rental of $4,000 for his
picture, and play it three or four
weeks at that figure. With its great
income, the Roxy project will draw
larger crowds on account of greater
advertising, and the other exhibitors
will be unable to bid with Roxy for
the best of the frst-run pictures.
SO the other theater owners are
the least bit worried Roxy will use
the hen and chickens" plan in his
theatrical scheme He r.,;iI bava ,