The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-08-02
Pageant
Has Wide
City Support
Chamber of Commerce and
Mayor Ruffu Give 1t All
Encouragement
! ATLANTIC CITY
GIVES CHEERFULLY
Thousands of People From Ev-
cry Section of the Country
! Are Interested in National
Beauty Tournament

beauty tournament
The Atlantic City Pageant has
become a real institution. Spon-
sored by the Atlantic City Cham
Der of Commerce, of which Major
Frederick Hickman is President,
and backed by city officials, big
hotel and business interests, the
Pageant has grown from a small
beginning into one of the most i'm
portant civic affairs known to
America. For the week devoted to
the Pageant all of Atlantic City is
in gala spirit, with hotels filled
with visitors and special trains
carrying other thousands anxious
for view of the loveliest girls of
America
The Pageant has progressed until
its sponsors as well as its execu-
tives now are devoting their
energies to adding to its dignity
both as a Beauty Tournament and
as a special Atlantic City attract
ion at the end of the rush sum-
mer season. Again quoting Direc-
tor General Nichols: The Inter-
1 h. pct
Revue and other Pageant events
in which beautiful girls are entered
| have become too important to
allow any petty differences OF
| opinion or criticism. possibly in
spired by jealousy on the part of
| less favored communities. to inter
fere with its progress or success,
! declares the Director General.
Atlantic City. its Chamber of
| Commerce. the Pageant Committee
and / have too much at stake to
allow anything detrimental to
enter into either the Beauty Tourn-
ament or other attractions on the
program of Pageant Week.
President Hickman, of the Cham
| Der of Commerce. and Treasurer
Leeds of the Executive Committee
are enthusiastic over the early
indications of success for the
Pageant of 1927. THE Chamber of
Commerce is working for the bene-
fit of Atlantic City in every pos
sible manner" says President
Hickman. 1--WE know that thousands
of people from every section OF
the country are interested in the
National Beauty Tournament and
there is no doubt of the success OF
the Pageant as means of enter
tanning our visitors and of spread
ing the glories of Atlantic City
throughout the world. Director
| General Nichols has our heartiest
support in every effort he makes
to improve the already high stand
ard of the Pageant and to make 1t
still more of an unique Atlantic
City attraction
"It is the intention Of the
4 Chamber of Commerce and the
Pageant Directors to lift every
possible burden from the should
ers of Director General Nichols and
allow him to devote his tremen-
dous energy to planning and direct
ing our big yearly event" is the
expression of Treasurer Leeds.
speaking for himself and the mem
bers of the Executive COMMITTEES
of the Pageant. For the beneflt OF
visitors it might be stated that
Atlantic City cheerfully contributes
thousands of dollars each year that
the Pageant may be success, TIE
Board of Commissioners, headed
by Mayor Anthony M. Ruffu. Jr..
having voted $4,000 toward the
payment of the tremendous
expense incident to staging the
several spectacles and for the
travel expense and entertainment
of the contesting Beauties who
represent their communities in the
contest for the Miss America
title and for the Golden Mermaid
awarded to the most charming
bathing. girl.