Las Vegas age. [volume] (Las Vegas, Nev.) 1905-1947, 1927-04-02
J. c. PENNEY CO.
CELEBRATING
ITS 18TH YEAR
The Company's Local Store
Uniquely Decorated For
The Occasion.

INSTEAD OF the usual. red, white
aud Olue bunting employed Tor
decorative purposes al tue TIME
OIL sales and anniversary celeDr&-
tIons,. the local store OF the j. T..
Penney Co., at 15 Fremont street,
IN recognition or reaching tho
10Th or silver year in the history
OF that Nationwide institution, is
showing decorative idea on the
front OF the store, and the inter
ior OF its show windows, quite
different from anything hereto
fore attempted In town. The
whole scheme has slver-finish
oasis in keeping with the com.
pany's silver anniversary.
Large shields finished in all
yer, gold, blue and back, are
used prominently. Three links
run diagonally across the shield
and within the upper link is
picture OF the company's original
store in 1902, the center link has
a picture OF one OF its modern
! stores OF today and In the lower
link is a picture OF the company's
mammoth Is story, steel and con-
crete warehouse and office build
ing in New York.
From these shields three
strands OF yellow roping are fast
ened to two smaller shields, on
one Of which is Inscribed 1902"
and the other 1927" denotihg
an intervening period of twenty
rive years since the company was
established. -=r.-...s- x .-..
| A similar arrangement also is
used in the interior of the show
windows on background Of daz-
zling silver tinsel cloth. The eff.
feet obtained is decidedly strik-
| ing.
| April Ia to be a gala time in ali
of the 773 storse of the company.
which are scattered throughout
the country from coast to coast.
Following it's well-estabtished
custom, the local store is not to
hold sale nor in any other way
! depart from the policies 1t has
steadfastly adhered to, but in
conjunction with the other stores
in the organization, it has as
SClIlDlCu ALL dCLiNS SlOChO vi SBiC
and span new merchandise, prom
inent among which are many
numbers representing stupendous
purchases made especially for the
company's celebration.
For a memento offering, the
company went outside Its regular
! lines and selected a beautiful pat.
tern in q 26-piece set Of electro
lsilverplate tableware. This Is be-
fitting the occasion, being silver
ware for a silver event.
/ Manager Perry said yesterday
that the executives of the J. C..
Penney company had been plan
ming for the occasion for more
than year, "but," he added. "af
ter all, the celebration is to be
more a recognition of the gener-
GUS response that has come to
our efforts and an expression of
our thankfulness and appreciation
to the public, than mere
scramble for business"
"In turning this milepost In the
history of our company" he con-
tinued, I'VE are planning for the
future Where greater roSponSiDili-
ty will rest upon us for it must
be admitted that in our rapid
growth, and expansion we must
make our service better and bet
ter or suffer a reaction which
Twill undo much of our accomplish
tments of the. past"
mo business can stand still
1t must go forward or fall be.
hind. Naturally we shall work
hard to push forward. My home
is here. My financial interests
are here. There is no place that
II can think OF in which l had
rather live than here. The people
here have been very generous and
by serving them better day by
day in every way, xepect that
the local store OF the C. Penney
company will not only push for
ward in the confidence OF the
public but II will take its place
side by side with every interes
that has local betterment a
stake"