Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1927-11-15
I'm OUR
VALLEY

A NATIVE NEW YORKER-there
are said 20 be only a half dozen or
80 alive - visited Brownsville Mon
day.
On his first trip south.
Had never been west Of the
Mississippi or south Of the Mason
and Dixon lire.
He had often hear Of Brownsville
IN the press dispatches. Perhaps
had seen it on the map.
"But I've always conceived Of
Brownsville as n sort OF cline with
American soldiers lined up on one
side and Mexican soldiers on the
other-gurs ready for use. And that
goes for a whole lot Of other New
Workers." he admitted.
That's a common conception Of
the Mexican border, way up in the
Northeast.
But the Northeast and other sec
tlons far from the border are
learning about the Valley and It's
various cities.
NEWSPAPER PUBLICITY-legiti-
mate news, not wastebasket stuff
is the thing that's doing II.
Magazine articles, trade maps, the
railroads and other publicity medi-
ums and influences.
An example. Here a clipping
from the Omaha Bee-News:
Something new and different is
the Texas orange. At least II is a
novelty in this part Of the country.
10 In about the size Of small
grapefruit or good sized California
oranges. IL is much sweeter than the
California orange and is seedless.
The Texas orange sells az the rate
cf rs cents a dozen. Whether or
not we have a continued supply
will depend on how the market
moves down there and whether they
will have surplus to be shipped
out. At present these oranges are
cheaper than California oranges,
which are scarce and high, the last
Valcncias now being on the market,
with indications that navcls will
not be in until Thanksgiving and
possibly later"
THE MARKET BASKET editor OF
the News-Bee did not know that the
Texas orange came from down on
the Rio Grande, up against Mexico.
IN he had, no doubt he would have
rnentionpd II
The Rio Grande growers organi-
-ation might sometime carry on a
fttie contact work with the market
basket editors Of the various large
city papers throughout the country.
A little education sent in their
direction would do much 70 adver-
ise the fresh vegetables and fruits
OF the Lower Rio Grande Valley.
THIS EDITION Of The Herald will
appear on the streets in the closing
hours Of the South Texas Chamber
Of Commerce convention.
This is The Herald's last oppor-
tunity TO bid a fond farewell. and
20 express the hope that the con-
vention. after IL has made the round
of other South Texas cities, will
come again 70 Brownsville.
Hope everybody has had q gsod
tame. Hope nobodys feelings have
been hurt.
This convention proves conclusive
nv that South Texas is equally as
we'll able 70 undertake regional ac-
tivities as the older sections OF
West Texas and East Texas.
South Texans are just az capable
and willing boosters rs those Texans
Of other sections OF the great Lone
Star State.
The next convention city has a
real opportunity ahead % X.
THOSE WHO ARRANGED and
produced the water pageant nj the
Fort Brown lake Monday night. 4
feature OF the entertainment pro-
gram for the South Texas Chamber
Of Commerce, deserve ccnrratula-
tions for its success.
The pageant must have been wit
messed by from five to ten thousand
persons.
II thousands Of others had known
Whist they were missing, they would
certainly have heen there.
Tt was n spectacle worthy % the
labors OF any city several times the
size Of Brownsville.
IL was worth the trip 70 Browns.
Vile from anywhere in Texas.
Col. Johnson, commander at For.
Brown. his officers and men are n
be commended for the orderly way
IN which the thousands of auto.
mobiles were handled. and the fact
that the large crowd was cared fol
without the least confusion.
THE WEATHER MONDAY NIGHT
was ideal for the Fort Brown event
There was no wind. Voices car.
ried well across the waters OF tn,
crescent.
The sky was clear.
And the official announcer ~ ths
rarcant took advantage of the &C.
sation 70 set forth a claim. He stout
lv insisted thRt the weather had beer
ordered for the occasion BY the Unit
"a states Weather Bureau in Browns
vile.
UNITED STATES Border Patro'
men are obliging fellows Theii
chiefs co-operated with the Browns
vile police department in ever,
way, and assigned men 70 assist ir
handling traffic.
Traffic lights suspended durirs
che busiest hours Of traffic. SO thai
hands and other types cf traffi,
might move along without inter
ference