davidaulloa/AmericanStories huggingface dataset:
Evening star., 1927-10-27
Benchley Pleads for More Romance
And Beauty in Cast-Iron Washer Trade

Of Gene Tunney telling John McCor'
mack how glad he Was he had taken
the advice OF Bishop Manning to use
Narcisse Noir (Black Narcissus) wash
ers.
A third display, to appeal to both
men and women, would show man ana
his wife in a rowboat, the man III eve
ming clothes. for some reason which he
couldn't explain. The man, who for
merly didn't know word of plumbing,
would be explaining how he made so
cial success in one evening by prac-
ticing with Narcisse Noir tBlack Mar
issus) washers Is minutes every night
and then fixing the leaking faucet IN
his neig hbor's house.
The idea. said Mr.. Benchley, In so
to increase consumer consciousness
that when you go TO the store for
canned salmon you can't help coming
home with Narcisse Noir lBlack Mar.
cissus) washers.
He suggested selling the washers
in sandalwood boxes tied with pink
ribbon and proposed getting out lit
tie booklet entitled Washer Matter" !"
II anything else is needed, he said, the
washers might be made of chocolate.
Evening star., 1927-10-27

The eloquent plea for more beauty
and romance in the cast-iron washer
industry was made before the Ameri-
can Association OF Advertising Agen
cies yesterday by Robert G. Benchley
OF New York, president and general
manager OF The 3 Il. ) Advertising
Agency, which t. composed of Bench
ley. Benchley and Benchley.
MIR. Benchley gave the association
the benefit of a complete advertising
campaign he has worked out, and
charged nothing for so doing. To
begin with he said, the name Eureka
Cast Iron Washers must be changed
to something more esthetic~-for eX-
ample. Narcisse Noir BLACK Narcissus)
Cast Iron Washers. Whereupon he
changed the name.
He outlined three plans for display
advertising Of his product. The first
showed a ull-blown rose sitting Sc
renely in a bevy of sunlight and in
the shadow of the rose reposed sin
gle Narcisse Noir tBlack Narcissus)
washer. This. said Mr.. Benchley, was
supposed to appeal to the women. To
appeal to men, he suggested a picture
Evening star., 1927-10-27
are an annual feature OF Navy day.
Commodore Barry Eul0gized.

Der Of the order and these exercises
are an annual feature OF Navy day.
Commodore Barry Eul0gized.
Commodore John Barry, first COM
modore of the American Navy and
hero of many OF the colonists' sea
battles. was eulogized by Daniel A.
Edwards at exercises this morning in
front OF the Barry monument in
Franklin Square, under auspices of
the knights of Columbus.
Referring to Commodore Barry as
the Father OF the American Navy"
Mr. Edwards said that Barry did
much to build the struggling colonies
into the republic which has grown to
be the most powerful in all the
world" The flag for which Barry
fought, he stated, means freedom
of speech and freedom of thought and
safety for all who dwell beneath it's
folds
Music was furnished by the Quantico
Marine Band. Rev. +. y. Cavanaugh
pronounced the invocation. The pro-
gram was under direction of Charles
w. Darr, state deputy of the knights
of Columbus, and Albert T.. McCarty,
grand knight of Carroll Council.
DufOnt Is HOnOreu.
A floral wreath was placed on the
memorial fountain 10 Rear Admiral
Samuel Francis dn pont by Miss May
S. Clark, president of the District Of
Columbia Society Danes Of the Loyal
Legion, at exercises under auspices of
that organization at Dupont Circle
today at 1890 O'Clock. More than 200
children from the seventh and eighth
grades of the Force School, in charge
of Miss NJ. +. Gore, principal, lent
color to the occasion and sang pa
triotic songs, under leadership of Mrs
Lillian BrouSseau assistant director
Of music, District Of Columbia public
schools.
In a brief address, Lieut.. w. w.
Bayiey, L. S. N, praised the late Ad-
miral du Pont as a foremost naval
officer of his time and recounted the
part played by the admiral in the
Mexican arid Civil Wars. Lieut.. Bay
ley also repeated Admiral du Points
famous saying: mo man with honor
can withdraw from hazardous service
in time of war"
Reciting parts OF Admiral du Points
early career. in which the latter OBJ
tanned knowledge and training which
later aided him as admiral Lieut.. Bay
ley impressed upon his audience, IN
cluding the m ~-e than 200 school chill
dren tha% t. ~ aecessary to learn how
10 ts;7'' .t>~Sde.g in order to be able
TO g:v.: Sxom.
The ceremony was opened with in
vocation by Comdr. T.. l.. Ackiss of
the ChapIains' Corps, L. $. Navy.
Colors were presented by Mrs. Kathe-
rine Alvord, the official color.bearer,
assisted by Mrs. Smead Alvord, jr.
The children were ACCOMPANIED IN the
Evening star., 1927-10-27
BOND TO ASSUME
POST NOVEMBER |.
New Treasury Official to
Take Up Duties Here Soon,
Mellon Announces.

Henry H. Bond of this city and
Boston, appointed yesterday as AS
siStant Secretary of the Treasury, sue
ceeding Charles S. Dewey, will prob.
ably be sworn in about November /.
Secretary Mellon said today.
Mr.. Bond for the present, it Is under
stood, will take over the duties now
performed by Mr.. Dewey. but Secre-
tary Mellon explained that the ar
rangement Of functions of his assis.
tants was flexible and changes
would be made if found convenient
and helpful in the administration of
the Treasury.
One of MIR. Bonds responsibilities
will be in working out administrative
features in internal revenue methods,
in cooperation with the joint COM
mittee of Congress.
Concerning the public building pro-
gram. which Mr. Dewey started, Mr..
Mellon said Assistant Secretary Carl
T. Schuneman now had charge of all
except this city, and it was likely
that Mr.. Schuneman later would take
over the program for Washington.
Mr.. Dewey did have charge of the
entire building program, but 1t was
found that this, in addition to his
other duties, was too heavy load, so
Treasury duties were reassigned so as
to give the assistant secretary. Mr..
Schuneman, the public building pro-
gram outside of Washington.
Mr.. Dewey's Offices now, which are
to be taken over by the new assistant
secretary, are: The treasurer of the
United States, controller of the cur
rency, commissioner Of the public debt.
Bureau of Engraving and Printing,
Farm Loan Bureau, Mint Bureau, Sc
cret service division, railroad loans
under the act of 1920, and the Treas
ury disbursing clerk.
Mr.. Dewey will submit his resigna-
ton when he has been formally no.
titled of the new position, which he
has accepted. as financial adviser to
the Polish government.
Evening star., 1927-10-27
BENSON MAY HEAD
"AD" ASSOCIATION
Reorganization to Provide
for SaIaried President to Be
Voted Upon Today.
h on the tomb of the dead

Radical changes in the organization
of the American Association Of Adver-
tising Agencies. including selection of
salaried president who would give
his full time to its work, We're recon.
mended by the executive board to the
association today. The organization
is holding its annual convention at the
Mayfiower Hotel here.
The recommendations will be acted
on by the association late this after
noon and are expected to meet with
no opposition.
John Benson OF Benson, Gamble,
Johnson & Read. Chicago, was recon-
mended by the board for the office of
president. His term Of Office would be
four years instead of one, under the
plan, and he would establish perma-
nent headquarters in New York with
James 'Shaughnessy, executive Sec
retary of the association. Mr.. Benson
is a past president of the association
and now holds the office Of chairman
of the finance committee.
McCann May Head Board.
H. X. Mccain of the II. X. Nc.
Cam Co. of New York, present vice
president. was recommended for chair
man of the board. Henry T. Ewa1d
Of the Campbell Ewald Co., Detroit.
was proposed for vice president, and
f. Dewitt Hill of the II. X. McCann
Co., was recommended for reelection
as treasurer.
Under it's present policy, which the
board proposes to scrap, officers are
elected every year, the only perma-
nent officials being the executive Sec
retary and his assistant. The presi-
dent heretofore has devoted his at
tention only to the most pressing
matters of internal management.
1t was pointed out by the board
in It's report that the work of the
association has grown to such an ex-
tent that a more permanent presi-
dent and staff are needed to carry
on the work.
Longer Term Favored.
Accordingly the four-year term was
recommended with Il salary sufficient
to enable the president to give all
his time to the work.
Members Of the board submitting
the report today were Stanley Resor.
Merle Sidner. Herbert s. Gardner, FL.
T. Ewald, K. S. Shippers and Roy 5.
Durstine.
Bruce Barton the author, addressed
the association at it's meeting this
morning. urging the utilization or
ideals In advertising and a more scru-
p,lous living up to those ideals by
advertising men.
About 1876 delegates from more than
Is advertising agencies are attending
the meetings.
Inefficiency Costs Millions.
Millions of dollars are squandered
in inefficient selling efforts, DIR. Julius
Klein. director of the Department OF
Commerce Bureau of Foreign and Do
mestic commerce. told the association
at it's afternoon session yesterday.
Much of this waste, he said, had been
spent In chasing the mirage of ma
tional market"
one OF the most important func-
tions now confronting the economic
units of the Government is assisting
business in solving problems of distri-
button. DIR. Klein said. Manufacturing
science. he added. has forged far ahead
Of distribution. ....
Evening star., 1927-10-27
Policemen Entertained.

Washington policemen had gala
time of 1t last night. With their
families and friends they convened at
the City Club for their annual enter
tainment and dance, given by the
Association. Horace w.
Lineberg, president Of the association,
spoke. and George b. Wheelock served
as chairman of the entertainments
committee.
Evening star., 1927-10-27
BAND CONCERT.

BY the United States Soldiers Home
Band. at Stanley Hall. $40 O'Clock:
March, Sons Of New Zealand"
Lithgow
Overture, 1.-The Pearl of Korea
Hosmer
Entr'acte-
ta) Traumerei ......... Jensen
fb) 1.-THE French Mill. Jensen
Excerpts from musical comedy "The
Desert Song. Rouberr
Fox trot, "Lovelight Eyes" .Zamecnik
Waltz suite, "Glittering Moonbeams."
Fetrasi
E1naie, MISS AnnapeHe Lee Pollack
'The Star Spangled Banner"
Evening star., 1927-10-27
Found Him Cordial.

The letter says lldt SOfllc Ol tIc
stronger expressions which crept into
newspaper accounts of the interview
were not justified and that it would be
wrong TO suppose that the President
had been "out of humor" with him.
"On The contrary" wrote Senator
Fess, Il never found him more cor
dial"
Mr.. Eynon, a business man here
whose voting residence is in PennsyE
Vania, had written Senator FesS men
tionng the White House incident and
expressing hope that Mr.. Coolidge
still might be kept in Office. Mr. Fess
reply follows:
II have your letter Of the 21st, COM
menting upon the sensational news
paper item Thursday. L somewhat re-
gret that the newspapers treated the
incident in such light.
Il was talking matters over with
the President, and as l was leaving l
said that l hoped he would not be
displeased over my frequent reference
to his being drafted next year, where
upon he said that il he were in my
place he would not repeat that state
ment, since 1t was a source OF embar-
rassment to him, as the public might
interpret it as coming from me with
his approval. ! at once told him that
l would remove any such suspicion.
Talks to Reporters.
Upon leaving the White House, l
told reporters that the President was
displeased with my frequent reference
to next year and / would like to have
them make il clear that my statements
were made purely on my own respon-
sibility, with no possible connection
with the Presidents own feelings in
the matter.
1.-The boys. knowing that wanted
this idea to get before the public,
took the sensational plan of using
such words as 'reprimand,' 'rebuke,'
'chastise' and SCORING none Of which
was true. In other words, the infer
ence would be that the President was
out of humor, when on the contrary
l never found him more cordial.
This episode can have only one re-
suit, that Of further advancing the
public interest in Mr.. Coolidge. !
have little doubt that unless another
statement is forthcoming. the Presi.
dent will be renominated, and in that
case overwhelmingly elected"
Evening star., 1927-10-27
FESS CONTINUES
TALK OF DRAF TING
Senator Denies He Received
Fiery Rebuke From Mr..
Coolidge.

BY the Associated Press.
Undismayed by the displeasure of
the White House, Senator Fess of Ohio
continues to tell inquirers that in his
opinion President Coolidge will be re-
nominated unless something more
than the celebrated Il do not choose"
statement is put before the voters.
In letter to William John Eynon
Of Washington the Ohio Senator has
shed additional light on his recent con-
ference with the President, from
which he emerged to announce that
Mr.. Coolidge had expressed displeasure
at the Senator's repeated denomination
predictions.
Evening star., 1927-10-27

CONTINUED from First Page)
Evening star., 1927-10-27

" IIbUF on AIT IUHIKHI.
Station WRC will broadcast a Navy
day program at 1890 tonight, featur-
ing Secretary Wilbur. Rear Admiral
Hilary Jones and Comdr. Richard Il.
Byrd. The Navy Band Orchestra will
play and the Naval Academy Glee
Club will sing.
The Naval and Military Order Of
the Spa nish American War held Il
short memorial service today at the
tomb of Admiral George Dewey. in
Bethlehem Chapel of Washington Ca
thedral. Representatives Of the Army
and Navy participated. The service
vas In charge of Rev. DIR. George r.
Dudley, rector of st. stephens Church.
Admiral Dewey was charter mem
Evening star., 1927-10-27
a Dorwood Stable entry
b Five pounds claimed for rider.

THIRD RACE-Purse ST 800: claiming:
for 3-year- Olds and up: furlongs.
Evening star., 1927-10-27
LAUREL ENTRIES
FOR TOMORROW.

FIRST RACE-Purse. $1,000; claiming:
for 2-year-olds; furlongs.
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Rassvet = The dawn., 1927-04-07

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Rassvet = The dawn., 1927-04-07

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Rassvet = The dawn., 1927-04-07
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Rassvet = The dawn., 1927-04-07

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Rassvet = The dawn., 1927-04-07

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Rassvet = The dawn., 1927-04-07

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Rassvet = The dawn., 1927-04-07
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