White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1927-03-25
GROWERS ADOPT KIPP
MARKETING PROGRAM

Marketing PROGRAM
The Kipp plan to make apple pro-
ducticn in the Pacific northwest more
profitable by development on an in
dustrial basis was unanimously adopt
ed at meeting Of ESQ growers, ship
pers, railroad men and representatives
of chambers Of commerce IN Seattle.
Friday OF last week.
COMMITTEES were appointed to get the
organization under way Immediately.
This plan, proposed by r. H. Kipp,
Portland marketing expert, calls for
an organization Of all growers in
cluding those affiliated with market
ing groups; an organization of ship
pers and agencies; an advisory body
OF chambers OF commerce, business
men and railroad representatives and
a central clearing house to be operat-
ed by representative of the United
States department. of agriculture.
These will be formed in each Of
four or five districts of Washington,
Oregon and Idaho. Actual operation
will not be started until at least rs
percent of the growers and shippers
on a tonnage basis sign contracts.
Selling and distribution are to be
coordinated, new markets are to be
sought and developed and national
advertising campaign conducted with
all groups sharing the cost.
Growers who sign will agree to ship
only through members of the shipping
branch, while distributors must re-
port all details Of sales, fines being
imposed for violation of contracts.
Details concerning the sale of all
apples will be wired daily to the clear
inc house which will compile this in
formation and relay it to all these
associated with the marketing branch.
This is designed to prevent the flood
ing Of any market and the conse-
qucnt forcing down or prices.
Shipments on the road to mar
l1et that becomes poor may be di-
verted in day to more profitable
destination. Checks may be obtained
ca price cutting and price cutters.
If this plan fails Of success, the
on'-- means of bettering the apple
situation, Kipp declared is to limit
production.
A growers committee met to pre-
pare for immediate formation of it's
group. 1t consists of I. L. Dumas of
Walla Walla: c. King Benton of
Hood River; i. II. Mcpir-o., and E.
6. Van Horesen of Idaho; Noel
Bake, Clay Parker and John Isen-
hart of Wenatchee; r. A. Matson,
A. H. Irish and H. c. Bohlke of Yak
ina. and Ed Pierce Of Spokane.
Those named to arrange for fl
RANGING the organization area Robert
Insinger of Spokane. Clifford Bah
cock of Tacoma: w. D. B. Dodson,
of Portland F. W. Schultz of Wena-
chez. w. 3. Draper of Yakima: F.
w. Shields OF Walla Walla: A. F. S.
Steele Of Hood River; CASPER Clarke
and r. H. Parsons of Seattle; Frank
lamb of Hoquiar1: Herrv Kerr OF
Okanogan; Harry Yost Of Idaho, and
III. J., Arnett Of ,Seattle. representing
the northwest railway advisory board.
Steele and Insinger, representing
the chambers of commerce in their
districts, confessed that commercial
organizations were largely RESPONSIBLE
fo- the rresent situation in the Pa
cific northwest apple industry because
thev over advertised orcharding and
BROUGHT nanv persons into the apple
growing fled who never should have
been growers.
According to the Seattle Times
organization Of an all Northwest
apple shippers association, decided
upon at general apple convention
held in Seattle last week, will culrni-
nate in the holding of big conven-
ton of the shipping men, probably
in Seattle, it was learned At
the convention the apple industry was
divided roughly into two parts, each
to organize under the "Kipp" plan
One branch was to include all the
growers of the Northwest, the other
to comprise the shippers, both COM
me-cial and cooperative.
The shippers have been the first to
get their organization plans under
way Their scheme calls for the
meeting and planning bv local COM
mittees in the various shipping cen
ters, followed by a final organizing
convention. The local committees
were to canvass all the shippers in
their districts, gathering opinions
and formulatin~ a plan of action that
an association could follow to the
best interest of the industry.
In their branch, meeting in Seattle
last week the shippers recommended
that central government office
be established to which dealers should
report all their transactions in detail,
recording urices. terms and all other
! things that could be Of consequence to
an economic bureau OF this sort. 1t
was suggested that ioint COMMITTEES
OF growers and shippers wit on
Lloyd S. Tenny, chief Of the United
States bureau of agricultural econ
o'nics. during his visit to Portland
Ore. April a, and request that he put
ore Of the best government me-, avail
able to work organizing the office.