Evening star., 1927-05-13
new FORD MODEL
To Be OUT IN JULY
Car Reported on Good Au-
thority to BE Moderniza-
ton of Old Auto.

BY j. C. ROYLE.
aa

i Special Dlspaten 10 1ne star.
NEW YORK. May 13.-The impend.
ing advent of the new Ford car has
had a distinct effect on the position
/ and activities of other automobile
manufacturers in the last few days.
/ The new Ford model now is scheduled
for appearance In July. This infor-
| nation comes directly from men who
j have been in personal touch with the
/ great manufacturer. 1t is confirmed
bv a number of Ford dealers. who
admit they have been notified and af.
forded protection in connection with
/ the event.
The effect of the expected presenta.
! tion to the public, the date for which
now becomes known for the first time,
has been shown clearly in the stock
market and in a check to sales of
some manufacturers at the very peak
of the buying season.
On unQuestioned authority comes
the news that the new car is not a
new car in reality, nor is it a radical
departure from present lines. 1t is a
nodernization of the Ford car. AS
described by the manufacturer to
those who have discussed it with him,
At is a four-cylinder car. but has re-
placed the old planetary transmission
with q gear shift. The motor has a
longer stroke, more revolutions per
minute and a gear ration which win
insure speeds not attainabIe in the
present Ford stock models. OH and
/ water pumps viii add to the modern
features and designs have been
worked out with special regard to
eye appeal.
VIII Stop Making Old Car.
IL is understood that with the in.
production of the new car, n1anufac-
ture OF the old cars will cease. Deal
ers have been advised Of the policy
Henry Ford win pursue, and as a. re-
suit stocks of the old models today
! are lower than at any time since the
Ford car became factor in the auto
mobile world. Little difficulty is an
ticipated by the Ford executives in
clearing up OF old stocks and the com.
pa1y will be able to start in with
practically clean slate in July.
Dealers have been notified. some of
them say. that work will cease on the
present models May % and thereafter
the plants will be devoted to turning
out the new car.
The mystery over the Ford model
was calculated to induce prospective
makes, but it was decided not to rely
on this entirely and quantity produc.
ton was therefore rushed slightly
faster than was planned. The number
OF cars necessary merely to provide
I dealers with models for their sales
floors alone runs into the thousands.
The silence as to the price at which
the new car will be sold still remains
unbroken. Many connected with the
automotive industry in Detroit think
the matter has not yet been decided,
/ but most of them believe a price range
will be chosen which is well under
that of other competitors.
1t is known that the Ford Co. is
planning a country and world wide
advertising campaign. This unques-
fionably viii involve expenditure of
millions of dollars.
Parts Orders Felt.
Already the parts manufacturers
have commenced to feel the impetus
to business traceable to Ford orders.
There seems little question that from
the end of May on plants viii be
speeded up to capacity to take care
Of expected business.
Another challenge to the Ford COM
petitors in the industry is reported
in Detroit with runlors Of another
Idncoin line combining many refine.
! ments. Announcement with regard
to this is not Anticipated until the new
Ford is well launched on the market
seas. In the meantime Ford competi-
tors obviously fear the effect on sales
, Of the desire Of customers to "see what
Ford has got"
The Introduction of the new Ford
may do more for the oil industry than
fhA annnfTfrnnraf ne Paw ~ Tnflfr7r
as dictator of the Seminole Pool, an
nounced today. Some Of the big pro-
| ducers have agreed on Collins, but
j many of the Independents have not,
! and Collins can have authority only
over thnSa who cfnnsa to submit