The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-05-17
Population
Increasing
Rapidly
This Is the Most Important
Factor in Influencing
Land Values
WEST ATLANTIC
CITY IN BUSY CENTER
Percentage of Population In
crease Higher Than in Most
Cities-Few Cities Offer so
Many Inducements

In determining real estate values
one must be governed by the same
great natural law that determines
the value of every other service or
commodity supply and demand" is
not a man-made law, it can neither
be repealed nor broken. II may
be ignored of defied for certain
period of time. but this very time
takes its toll, and brings matters
into balance eventua"v
The thing that makes land al
liable IS demand for that land, and
the thing that makes demand is
people or population plus utility.
Land may be valuable for its min
eral deposits. for its agricultural
possibilities, as commercial loca
ton, a home site, a factory location
or any one of the many uses for
which land is needed and demand
ed. The most important factor in
fluencing land values is population
One might think that the supply
of land is unlimited. There is a vast
extent Of land without doubt. But
when enc thinks Of the particular
utility or use for which land may
be employed it then becomes limit
ed. Since people or population
creates demand, and demand sets
values, one finds the highest land
values are along busy thorough
fares. AS a city grows in population
land values increase along popular
streets and that is why so many
successful men have said buy land
in or near a growing city on a main
travelled route ee
According TO recent figures sup
piled by the United States census
bureau, the district adjacent to
West Atlantic City is increasing
in population at a higher percent
age than many other cities,
including several of the largest
of the country. Anyone who
is at all familiar with the
history of Atlantic City under
stands why this gradual, but rapid,
increase in population is taking
place. Few cities offer so many in
.ducements and advantages for hui
man progress, success and happi-
ness as the city of Atlantic City.
Moreover, these many advantages
are substantial and enduring and
make for permanence. No doubt this
explains why Atlantic City ranks so
high as a city Of home owners.
Land properly located in or near
a growing city, is sure to advance
in price as the population OF the
city increases. If the city grows
rapidly, the land values will in
crease rapidly, II is also true that
the land value increases at more
rapid rate than population. In most
instances it is at about the rate of
two to one and in certain locations
ut still greater rate.
In the last and final analysis,
land is the basis OF al wealth. 1t
is tie so'irce of food, clothing and
shelter. 1t is the only imperishable
security, all other forms of security
would be worthless without the land
that is back of them somewhere.
Land, because it is imperishable,
is the safest investment there is.
1t cannot be stolen, it will not blow
away nor burn up. 1t is the one in
yestment that remains staple
through wars. panics and strikes.
While the world stands, Investment
in land properly located is safe.
West Atlantic City land values
are sure to increase. Those who in
vest in property rightly located will
experience fine return on the
money invested. Land in and about
West Atlantic City at the present
time is selling at price from 40 TO
60 per cent under land similarly To-
Gated and with the same advantages
in other cities. Certain very desir-
able home sites in and about West
Atlantic City will increase rapidly
because of their favorable location.
easy accessibility. exclusive charac-
teristics and limited extent.