Milford chronicle. [volume] (Milford, Del.) 1878-1974, 1927-12-02
WRAPPED GOODS
And there those white-robed sisters
ever stand,

a jar of cold cream and box of tale
met all of the requirements. Inc
grocer's daughter sold sugar from
barrel and cakes and crackers IRON
the same sort of container, and she
surreptitiously let the shippers es-
cape from the box of cheese before
the customer spied them. The bacon
hung on a string from rafter OF
from the side of wall.
But Utility and Beauty have form
ed a close co-partnership in our
modern life, and these handmade
ems of a new day are reyclutionlz-
ing the theatre, the home, the school
and they are creeping into the
strongholds of industry and COM
MERGE.
Note the difference! Soap for the
kitchen now comes wrapped IN at
tractive colorful packages; there are
boxes of soap chips, tablets OF spe-
cial preparation for laundry use, ana
soap powders for securing. Toilet
SOAPS may be had in cakes Of all
sizes and scents. There are soaps
for oily skins and soaps for dry
skins. There are soaps for sham
200, SOAPS for healing and soaps LOT
reducing. There are as many KINGS
as there are people, yet they al
share one common characteristics
individual wrapping.
Package goods are the rule ralner
than the exception. Different graGes
and kinds of sugar come in handy
pound and five pound packages
Breakfast food in family size pack
ages, or individual portions are kept
by all dealers. The cracker barrel
has been replaced by mult1-coIofed
small packages which tempt the
purchaser at every turn. Some hak-
ers mack their cakes in cardboard
boxes, others in paper tubs and yet
others in tin cans of various sizes.
One enterprising cake baker IN
creased his sale sabOut 15OO@o by
wrapping his delicious sugar COOK
les in clear cellophane. This pro-
tected the product but allows the
customer to see for himself just now
good the cakes were. Another baker
nut his animal crackers in cartons
which were miniature circus wag-
ps-1and thus made every child his
friend.
The vogue for wrapping has
grown to such an extent that most
of our bread comes wrapped in wax
ed paper to keep it fresh and sweet.
Individual packaging has found its
way into butcher shops. Bacon can
now be purchased in pound and half
pound packages or in glass jars.
CelIophane made hit with the GUS
toners of one company as the ba-
con, either lean or fat, wrapped in
this material, could be easily select
ed to suit the demands of the house
wife's family. Before this was used,
much time and patience was wasted
in opening packages to get lust what
was wanted.
The desire for usefulness and
beauty in wrapping has found wider
expression in the toilet goods field.
Here color has entered just as it
does everywhere today. 1t has taken
such a hold on America that at a
meeting of the International Asso-
citation of Master Painters and Dec
orators, the members were assured
that, in the near future, we would
see pink and orange banks. city
halls, office buildings and houses.
The modern trend is for more and
brighter decoration. The bright col
ors displayed on the counters of the
beauty sections prove this. Each
manufacturer wraps each of his sew
eral lines of merchandise in a dis
tinctive wrapper.
At the notion counters Of our big
stores, bias tape is sold in trans
Darent envelopes, needles in pack
ages, thread by the box, dress
shields in sanitary envelopes, and
numerous other articles in contain !
ers The transparency of some of
these is a great help to the shopper
as she is able to see just what she is
buying without soiling it by opening
and lingering it! How effective |
such an envelope would be to the |
woman who likes 10 buy her en-
broiders in 4 package but must be
satisfied with what the sales girl |
saws is there as the seal cannot be
broken.
Every candy manufacturer is
wide awake to the new idea. The |
coming Christmas, fancy boxes of
all kinds from the fancy ones to |
hang on the tree to the miniature |
cedar chests md work baskets Will |
he in vogue, but the candy manu-
racturer has foIld that TO sell his !
candv all the year around he must |
do something to insure its fresh
ness. Waxed paper cups and sheets
of corrugated board and waxed pa
ner between layers, are all means (
within the package itself of main
tanning this quality. An over-wrap of
naper Of some sort protects the
package from foreign elements of all
kinds. This over-wrap is sometimes
way paper sealed with a bright
sticker, at other times it is a glass
inc wrapper tied with ribbon, but
generally, it is an unlimited cello
nhane which not only protects the
candy but allows the markings on
the box itself to be clearly seen and
recognized. AS this material can be
obtained in colors, one company
wrapped its product in an outer
sheet of purple over purple box,
the whole a harmony Of col
or. A surprise package was created
nv wrapping a package, first in
red wrapper and then in a purple
one and tying it with silver cord.
In fact, most manufacturers find
that individual packages, If attrac-
tive and clean, are real selling cards. !