New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1927-02-18
A. B. c. SAFEGUARD
OF ADVERTISERS
Protection to Businessmen Be-
cause Il Guarantees Facts

The Audit Bureau OF Circulation
10 tie Supreme Court OF Circulation
in Publications" according to P. L.
Thomson, newly elected president Of
the organization. in an address be-
fore = gathering OF publishers and
Advertising men at the Hotel Aston
in New York city.
THE A. B. c." said Mr.. Thomson,
is an ideal expression of seltzgov-
eminent in business as opposed to
tho regulation Of business by govern
ment- Through 1t we find seller and
buyer agreeing upon standards with
which to measure the product-in
This case circulation-andt then joint
~ enforcing the observance OF those
standards without help from out
siders.
why don't We hear OF scandals
in relation to the circulation figures
Of newspapers and magazines and
the consequent grievances OF adver-
tisers who have been cheated be-
cause they didn't get what they were
told they were buying? Because,
here ID 4 business that has set its
house IN order on Its own initiative,
= business that has been made sound
trrm within BY wise leadership
among publishers and advertising
agents and advertisers.
THE Audit Bureau Of Calculations
y one Of ths principal means by
which this has been accomplished,
and its code has q moral backing of
publishing and advertising interest
that makes compliance with it as
universal ss the non-observance of
some Of our legislative-made codes
Is conspicuous. Indeed, the member
ship list OF the A. B. c. Is a yerita-
Bile Who's Who in the world OF
publishers"
Mr.. Thomson's address was made
at luncheon given by the New York
Advertising club and other interests
affiliated with publishing to o. c.
Harm, the newly appointed managing
director OF the A. B. c. to succeed
the late Stanley Clague. and to Mr..
Thomson, who succeeds Mr.. Harm as
president.
Mr.. Harm has been advertising
manager of the National Lead Co.
for Fl years, and member of the
executive committee OF the Save the
Surface" campaign since Its incep-
ton. He Is a conspicuous figure In
the advertising world, having been
president OF the Technical Publicity
association, president of the Associa-
ton of National Advertisers, chair
man of the National Advertising
commission of the Associated Adver-
Using Clubs Of the World, one OF the
founders OF the A. B. c. and for the
past six years its president. He was
born In Dayton. Ohio, educated at
Ohio Wesleyan and Cornell univer-
sity and for 4 time was engaged In
newspaper work in Cleveland. Mr..
Harm was the recipient of the 1925
Box Medal for distinguished services
to Advertising, as recently announced
by the judges Of the Harvard Adver-
Using Awards.
Mr.. Thomson has been advertising
manager of the Western Electric
90. for l S years. Like Mr.. Harm, he
had newspaper experience following
his graduation from Union college
and Harvard. For several years he
was a director OF the Association of
National Advertisers and was its
president in 1924. He has been
u director OF the A. B. c. since 1925.
One Of his addresses in New Eng
land, as reported in the newspapers,
cara to the attention. OF President
Coolidge and led the president to in
vite Mr.. Thomson to the White
House and to endorse the program
Of institutional publicity for business
Of which Mr.. Thomson was an adj
vocate.