Arizona state miner., 1927-03-19
BIG ADVERTISING
CAMP PAIGN To BE
LAUNCHED HERE
Building of Welcome Arch One of
Features Being Planned by Tempe
Civic Club members to Give This
Town and District Publicity.


Plans for a comprehensive adver-
tising campaign, embodying con-
struction of a welcome arch over
Mill avenue and an Illuminated bill
board near the depot or on the butte
and publication of an attractive IL
lustrated folder showing the advan-
tages of Tempe and vicinity are now
being completed by the Tempe Civic
Clubs publicity committee. Thanks
Anderson, chairman of the commit
tee, made the announcement yester-
day and said that he and the other
committee members are now about
ready to go to the business and
professional men of the town for
the remainder of the necessary
funds, which have not yet been
subscribed.
Present tentative plans indicate
that $500 will be required to put
the advertising campaign over in
the manner the club members de-
sire. About $1,000 of this sum has
been raised, Mr.. Anderson reported
yesterday Following is partial
copy of the letter prepared for
prospective subscribers to the pub
licity fund:
First: The club intends to erect
an attractive welcome arch" over
one of our main streets. This arch
will be lighted and will carry at
tractive advertising of the city and
vicinity only, such as Tempe, Ari-
zona. the City Of Unexcelled Schools
Located in the Heart of Sunshine
Valley, the Valley Ideal for Pima
Cotton, Dairying and Diversified
Farming.
Second: To establish and main
tain an attractive, well-lighted bill
board at or near the depot or on
the Tempe butte. This board to
display attractive advertising of our
city and vicinity.
"Third: To publish a beautiful
and attractive eight or ten-page
folder advertising the city and
tributary country" (The folder
also will possibly carry cuts of prin-
cipal contributors and illustrations
of various lines of industry in this
vicinity, Mr.. Anderson said.
The letter also states that 'the
club feels that in asking you for
$1O0 contribution they are asking
this favor Of an old friend of Tempe
and one who has been a big facor in
maintaining our Pima cotton indus
try in this valley"
A list of the largest contributors
is also given in the letter, which
concludes: "And it is our intention
to canvass every business and pro-
fessional man in the city, as our
program will take $1,000 to
$780,"
The decision of the Civic Club to
put on the advertising campaign has
the unanimous support of the clubs
membership and, since the member
ship of the club embraces represen-
tatives of practically every business
in town, this indicates that the cam
paign to rase funds will be widely
supported.
G. A. Goodwin, Civic Club presi-
dent; Raymond Hill, secretary; Mr..
Anderson and the other club mem
bers all are working hard to enlist
the support of the town for the
campaign.
Tentative plans are that the "wel-
come arch" will be placed over Mill
avenue at some point within the
city limits. Personal advertising
will not be accepted for the spaces
on it for publicity. All printed IN
formation on it will be of a gen
eral nature extolling the opportuni-
ties and advantages of Tempe and
vicinity, Mr.. Anderson SAID.
The plan now being considered
calls for an arch 70 feet high, with
60 feet clearance over the highway.
L would be of metal lath and six
feet deep. It VIII be Illuminated
at night and a real architectural
asset to the town, according to the
plans.
The definite location of the IL
Illuminated billboard has not yet been
decided But this, too, will carry
advertising written for the benefit
Of the community as a whole, it
was said. Some favor the eleva-
ton of the butte as best for the
board; others say that it will do
most good by the railroad tracks,
where passengers on the transconti-
mental trains may read it.
Plans for the folder also are as
yet incomplete 1t is agreed by
officers and members Of the Civic
Club that it will be a first-class
product in every way and that it
will do justice to the opportunities
existing in and near Tempe.