davidaulloa/AmericanStories huggingface dataset:
New Britain herald., 1927-10-05
Building Lots For sale

BUILDING LCTs for sac in every sec
 ton Of the city ou easy terms The W. L Hatch Co.,. City HalL Tel. S+UQ.
New Britain herald., 1927-10-05

SMILEY ST, 59--4 room tenement tc rent Sl5. Phone 309S. Inquire B, Du'
 howy.
New Britain herald., 1927-10-05
MERCHANDISE
Household Articles

ELETRIC VACUUM CLEANER sales < service. L. F. Andrews 40I Arch St. Phone 1895.
New Britain herald., 1927-10-05
Farms or sale

UAIRY, general and poultry farms, and suburban properties. Bargains. EeH'a- min Langer, 6l south Main st, Md IletnWu, Conn,
New Britain herald., 1927-10-05

FOR real estate to be bought or sold see
 Ii, J. Foiren. l22 Main St. Phone 1790.
 House phone d4S-lS.
 STEAMSHIP TICKETs-Real estate, no
 tary pulic. Mortgage loans. Agenzia
 1taliana, los Laffaystta St. phone SsI5.
 Building and Business Property so PINEHURsT MANOR-Our salesman
 will be on the tract every saturday
 afternoon during tha summer. Stnp at
 our land office on Farm.ugt0n Ave. as
 you motor through Planyiue and in
 speet this attractive development We
 will be pleased to See you. The John
 Cooke Co, Plainvt!e Conn, Tel 366-3.
 Building Lots To. sale SI BUILDING LCTs for sal in every sec
 ton Of the city or easy terms The
 ". L Hatch Co.,. City Hall Tel. Si0Q. Farms or Sale S2 DAIRY, general anu poultry farms and
 suburban properties. Bargains Ben'a- min LangeT, 6l south Main St. Mid dletown, Conn
 NEAR CITY-s2 acre farm, elupped Real money maker. OVerlooks beautiful valley. Farm values Sj.oO0 10 E2p.0op, ri h deep Ioam soil, bgo0ll-walerea pas NNN'-H'Ns room housa, water al sink ample barn, new silo, etc. II settled now Si,- zoo takes 1t with horse colt, cows, hetfer. hens. vegetables hay. corn, tnd-
 der fr-wood, machinery, vehio les. : tools thrown in. Part cash. Joseph A, ! MarVarish, Sjrout Agency, somers,
 Conn
 NICE FARM of 23 acres. , loom house, 1 chickens. horse and all tools, Ideal ga f1 .1 1 terms very reasonable, Carlson anI Carlson. 163 Main St Tel. 1917. 25 ACRE FARM IN PORTLANp--' room house. horses. cows, lot of chickens i and all farming tools. Price $g9Oo. small cash New England Real Estate Co., i76 Main St. Tel 4sI5 or hb., Houses For sale s2 TEAVTIFUL new cottage. near new State Normal school. All conN eNienreS; | sun parlor, tile bathroom. lu!lt-in fN- 1 lures. hot water heat, hardwood floors 1 sewer connected. Reasonably priced. Convenient terms r, O. hlbourne,
 1900 Stanley St. Tel l2}o i BELVIpERE. RONBURY EoAD-New | two family housa. live rooms and sun porch on floor. Can be bought right ] Rabinow- -Raschkow Real Estate Co, . Sos Main St. Phone lSlo. | BELVIDERE-B Brand ne" cottage of ( | rooms hot water heat, fireplace and l garage. This is the house you have l wanted to own. Price very req sonab!e | with easy terms. Carlson X Carlson. l6S l Main street. telephone 1Sl7 1 NIDERE-Stratford Road, lbS-t l rooms, sun parlor garage, large lot l Price very reasonable. L. peming Tel l 4Sl0.
 1 r5T,7 VITEpF sEFTON DRTVF lO0- l New family house of II rooms, fire 1 place. oak trim and floors. hot watc' l heat, car garage; lot 56N225, lnQuir' G. A. Peterson. 41 Foxon Place, Phon' | I06S-5
 BRAND NEW 2 family house of II rooms ! all modern improvements, fireplace car garage large lot, Price very reason ] able. easy terms. Carlson & Carlson, IS
 Main street, Tel 1877.
New Britain herald., 1927-10-05

BUELL. ST, 62-5 rooms and garage
 Steam heat, all improvements. Inquire on premises.
New Britain herald., 1927-10-05

BRAND NEW 2 family house of II rooms, all modern improvements, fireplace. 2 car garage large lot, Price very reason able. easy terms. Carlson & Carlson, ls3 Main street, Tel. 1877.
New Britain herald., 1927-10-05

NICE FARM of B aCIes, , loom house, chickens, horse and all tools, Ideal place for 3 poultry farm. Price and terms very reasonable. Carlson anl Carlson, 163 Main St. Tel. 1Sl7.
New Britain herald., 1927-10-05
REAL ESTATE FOR RENT
Apartments and Tenements

BLACK ROCK AVE, 39-6 room cot tage. hot air heat; with or without garage, Rent ts5. Phone 2siI-z or S272
New Britain herald., 1927-10-05

] CHESTNUT ST. 433--5 room tenement 1 al! modern Improvements Inquire 43I Chestnut St.
New Britain herald., 1927-10-05

5 ACRE FARM IN PORTLANp-; room house, horses. cows, lot of chickens and all farming tools. Price $29OO. small cash, New England Real Estate Co. i-6 Main St. Nal. 4ALa Or h-A.
New Britain herald., 1927-10-05

PLAINVILLE-On the main road. One room house, all modem improve ments. hot water heat. garage and about , acres land. Owner leaving town. Price very reasonable with easy terms Carlson and Carlson. ls3 Main St. Tel. 1877.
New Britain herald., 1927-10-05

BUELL. ST. 45-Desra be i've room apartment in a two family house with fireplace and steam heat. Apply Oh premises
New Britain herald., 1927-10-05

ELM ST. and room apartments all modern conVeniences. At your own reasonable price. Cohn, Elm st.
New Britain herald., 1927-10-05
Suburban For Sale

rLAINNILLE-5 room bungalow, 1 car garage. only minutes from center. All Improvements. hardwood floors etc. Price {5o00. Cash S1.00o. Peter Denuzze, 476 Main St.. New Britain. Tel 434s or 45S7-2.
New Britain herald., 1927-10-05

VIDERE-stratford Road, I5s-Nev bungalow, rooms. sun parlor, ho water heat. large lot. L. Demtng. Tel 4sl0.
New Britain herald., 1927-10-05
REAL ESTATE FOR SALE
Houses For Sale

CHAPMAN sT.-One family houss. new rooms. sun parlor. hot water heat Can be bought with a small amoun of cash. Aaron Danielson . Co. 1s Main St. Phone 312l.
The Spokane woman. [volume] (Spokane, Wash.) 1921-1935, 1927-07-21
''Wonnan Controlling Factor
I'm Advertising" Says Double

where buy periodicals just to look at,
admire and be impressed by the adj
vertisements.
The feminine influence is again not
ed in the production and display of
advertising material, for few are the
advertisements on products appealing
to the home, the woman and even the
man, in which the picture of a woman
does not sometime appear and in many
cases dOminate-the products them
selves more than often being placed in
the background or not appearing at
all. Witness the advertising of Coca
Cola, Camels, Fisher Bodies, Listerine,
General Motors and hundreds of 9TH
ers. Even tractors and other time.
labor and money saving devices appeal
to the prospective IMAM buyer" by
featuring what the saving means to
home, wife and family-cases where
the woman in the home is often the
deciding factor in the ultimate sale of
the product advertised.
Truly the feminine appeal is a pow
erful factor in todays advertising sue
cesses.
And in yet another department of
modern advertising woman has been
discovered or has found her place. In
the writing and production of advertis-
ing the feminine touch has become a
powerful influence. Women are today
found at the head of agencies, period
icals, and newspapers in the art de-
partments, the copy departments,
printing departments; everywhere fill
ing what was at one time gap in the
profession of advertising.
Yes, there have been radical changes
in the science of advertising, as in
other arts and professions, and femin-
inc influence is in large measure re-
sponsible for these changes, which
have raised the standards of advertis-
ing, increased its economic value and
made it a more powerful and respected
influence in the home and business
life of America.
The woman plays n dual role in
modern advertising and is playing 1t
well-more power to her!
The Spokane woman. [volume] (Spokane, Wash.) 1921-1935, 1927-07-21

Woman, the purchasing agent of the
home, is today, more than ever before,
a controlling factor i'm advertising.
The science of advertising has awak-
ened to feminine influence in the pur-
chase of everything from mems bow
ties to tractors.
Woman has responded to this recOg-
milton by displaying a keen and in
creased interest in the appeals of the
thousands of products daily bidding
for her attention through painted and
printed pictures and words.
There was a time when the adver-
tisers of products and services foreign
to wOman's use directed their selling
messages without consideration to the
Feminine Influence factor. That time
has passed and now we see, read of
and hear the woman everywhere in
advertising. The reason for this Is
apparent when we consider that the
home is the foundation of American
life and happiness and that woman
rules the average home, all arguments
to the contrary Notwithstanding.
She advocates and decides on I'M
provements about the home. She
guards the bank book in the interests
of economy. She clothes the family,
often even to selecting hubby's shirts.
shoes and ties. She desires and ap-
preciates, most, the many modern
home conveniences that mean so much
in the routine of her home life. She
influences the selection of the family
automobile and where the vacation
will be spent. There are few products
and services generally advertised but
what do not feel her influence.
And so it Is only natural that this
influence be recognized and that we
find advertisers directly or indirectly
appealing to the women through the
newspapers, mall billboards and other
mediums, fact that has had much 10
do with raising the pictorial and copy
standards of advertising.
National and local advertisements
today are works. of art. The adyer-
tisements in magazines, are beautiful
to look upon. Color is used unspar-
ingly, but judiciously. Special print
ing types have been created to cap
ture woman's attention-folks every
The Spokane woman. [volume] (Spokane, Wash.) 1921-1935, 1927-07-21
BY LEE r. DOUBLE
Secretary, Syverson-keIley, Inc.

Mr.. Double was winner of the cup at
the annual convention of the Pacific Ad-
vertising Clubs Convention in Portland in
June. He competed against advertising
men from Los Angeles, San Francisco
Stanford University, Fresno, Seattle. Uni
versity of Washington. Portland. San
Diego and other cities.
The science of advertising has shown
remarkable progress in the past few
years, keeping pace with modern times
and in many cases setting the pace to
be followed by other industries and
professions.
The improvements and radical
changes in modern day advertising
are noticeable to even the most disin-
terested. To the layman these changes
sometime seem without explanation.
The explanation is, however-woman.
Rassvet = The dawn., 1927-10-31
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Rassvet = The dawn., 1927-10-31
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Rassvet = The dawn., 1927-10-31

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Rassvet = The dawn., 1927-10-31

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Rassvet = The dawn., 1927-10-31
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