Evening star., 1927-04-17

AS1 weeks demonstration Oi
the television process may
open another field for the
motion picture theater It is
predicted by those who have fol-
lowed the invention that in the days
TO come the theaters will be able
to show, through wire and radio
connection, events while they are
taxing place. The residents of San
Francisco will be able to view and
hear the music Of a Broadway pro-
duction: base ball and foot ball
games may be reproduced direct
from the field of play. and one may
even make use OF the invention IN
q home.
During the successful demonstra-
tion last week. Secretary Hoover
talked by telephone with New York
First. the face OF the telephone
operator in Washington was shown
on an oblong aperture and then the
face of the cabinet member was
plainly S.sible The experiments and
tests were made under the super
vision Of the American Telegraph x
Telephone Company.
The effect Of the invention upon
the motion picture industry IS profile
matical 1t goes without saying that
the result will be revolutionary
changes in production and exhibition.
But too many million dollars are in
vested in the photoplay theaterS of
TODAY to permit the demolition of
the industry. And anyway, the sue
cessfui teievision-for theater and
home use-mav be years in the
future. Conditions viii change, in
all probability. to accommodate the
latest invention without disruption
OF the great industry which has been
built up i'll America during the past
so years.
x
GENERAL OF the New York critics
~ express a dislike for the newest
base ball picture, Casey at the Bat .
starring Wallace Beery. 1t seems
that the principal reason harsh state
mentS regarding picture is that i'll
the scene where the mighty Casey
strikes out little effort is made to
"click" with the audience An op-
portunity is lost, and according to
all reports, Casey falls rather fat"
However, the picture has not
reached Washington; it may please
local audiences Beery makes the
most Of his opportunities as the un-
lucky Mudville star, but his big, dra-
matte moment seems to be lost some
where in the shuttle Ford Sterling
is a featured player OF the cast
X
HOW long can a Cinderella last in
Il the movies
This question has been asked sew
eral times, and il refers particularly
to Miss Colleen Moore, who for sey-
eral years now has been appearing
in one type of picture. She has been
riding the waves of popularity be-
cause she was the vogue, for she is
= type actress and nothing else.
She has endeared herself with the
public because she has PLAYED cute
Cinderella roles, and her last pic
ture. "Orchids and Ernine," was
considerably like ali the others.
It would be fine thing to wake
up some morning and discover that
the dainty Colleen had developed
from a one-part actress-and perhaps
the directors will give her chance
after her type material is badly
handled BY a tired public Either
that, or Miss Moore may disappear
from the screen.
Among those who handle many
parts. and handle them well. may be
mentioned Lon CLANCY. Pola Negri
and Emil Jannings Miss Negri has
been handicapped with poor stories,
but she is an actress who will not be
frightened by any role. Clancy
stands far above the usual run Of
movie stars, and Jannings comes
from the "old school, Of actors. It
IS the actors and actresses Of the
Negri-Chaney- Jannihgs caliber who
have placed the screen on the high
plane it commands today-not the
one-part players.
&* X
Il SPRING time madness may ac-
"A count for an exhibitors ideas
and movements, but it is difficult to
place the following Illuminating
article, which was thrown upon the
screen recently IN one photoplay
theater:
What do you. as a movie fan,
know about the making of film?
DO you realize the heartaches that
producers and directors suffer while
trying to give the dear public what
II wants Let us tell you how to
go about producing feature film.
First, it is necessary to get a
snappy title. SHE Got Away With
Murder is good. but The Unfaith-
ful Wife is better The title having
been decided upon, we give it to the
scenario writer's, who go to the roll
of Grade A scenarios, if il is TO be
a feature film, and snap off three
yards of scenario.
after the board has approved the
scenario the work begins We must
find a book to hang the title TO,
preferably best seller. In our or
ganizatlon OF $4,000 employees we fre-
quently find some one who has read