The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-22
A Good House is
First Essential
For Home Life
Single-Family Dwelling Pro-
notes Thrift and Foresight,
Says Secretary Hoover, As
Seventh Nation Wide Bet
ter Home Campaign is
Launched

nationwide better homes campaign,
the Secretary of Commerce, Her
bert Hoover, points out that our
national economic growth and pro.
ductiveness are dependent upon the
high ideals and sturdy character
of the American people.
This campaign is sponsored
annually by Better Homes In
America, the educational organi-
cation with headquarters in Wash
ington, which is headed by Mr..
Hoover as president. His statement
is contained in the foreword to q
guidebook issued in connection with
the launching of the campaign.
President Coolidge is honorary
chairman of the advisory council Of
of the organization, which has for
it's purpose the dissemination Of
information which will help famil-
les of modest income to acquire
convenient, comfortable and al
ltractive homes, and win encourage
wholesome responsible citizenship.
j DR.. James Ford is in charge OF
headquarters activities in Wash
lington.
! Good House Is First.
Mr.. Hoover's statement foIlows1
"The Better Homes in America
movement was founded in the be
lief that our national strength and
iweIfare are sustained by high ideals
and stdrdy character. From such
/ ideals and character must proceed
the common understanding and
latitude of mind which underiie
growth in economic productiveness,
and the sound maturing Of our
lsociaI and political institutions
/ ITO conserve and develop our
| best traditions and vigorous ideals
lis our prf[lege and duty. The
home, the school and the church
lare charged with the most signifl-
cent human task, the building OF
Icharacter Of hese three institu-
Itions, the home exerts the first
and most continuous influence to-
ward right thinking and right
living. Lest its opportunity be over
looked. or neglected, Better Homes
in America is committed to con
serve and foster the homes higher
values.
1.-THE first essential for whole.
some home life is good house, IN
which the family may live in
|. privacy and comfort. and justly
take pride. The detached single
family dwelling makes home owner.
ship possible, promotes thrift and
foresight, and by giving the family
stake in the community insures
responsible citizenship.
Durable construction, simple
and dignified house architecture.
careful up-keep, appropriate furnish
ing and good landscaping and
gardening enhance community
values and build up family self re-
spect and self-confidence Sharing
, Of household tasks by all members
lof the family and common enjoy
? lment of home reading, music ana
play. develop mutual respect and
affection and ennoble the lives aud
characters of parents and children
/. lalike.
' "The Better Homes in America
committees in more than 5000
J cities. towns and rural communal
, ties are bringing together four
groups to which we must look Tor
J real advancement:
: First, experts who through in
vention and wise planning improve
: house construction and equipment.
land materials and methods used
lin homemaking: second. the leaders
in construction and other indus
tries who embody the work Of
reducing their cost: third, home
owners who maintain high stand
ards in their own properties and
) want to make the most Of their
limited resources. fourth. civic
! minded organizations which work
} for higher standards in home
: neighborhoods, construction ana
maintenance of homes and family
} life.
y by taking part in the Better
J Homes in America movement w
can not only elevate our nati0nff
! life of today but create and paqs
J ION a priceless heritage. have "A
t hesitation in commencing to ~
American people even more he16
+ and more cordial support n kkG
J l1s2s campaign than they hare rl4S
80 freely in The past