The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1927-12-03

terference enough TO indicate
that old Dame Nature still rules
the sound waves-nO matter what
the Federal Radio Commission
may do. However, the second
evening of the new wave length
ALLEGATIONS indicated that some
thing had been done and recep-
ton seemed from many broad
casters clearer. There was still
hetr0dyning in several crowded
sections Of the diaIs and fading
was annoying.
AS the news columns will give
confirmation needed of the remarks
of President Coolidge regarding
New Mexico's Washington Monu.
ment tribute and Speaker Long
worth's Mining Congress senti-
ments-this pinnacle of uplift may
devote itself exclusively to the en-.
tertainment enterprises that COM
pletely captivated loud speaker 'ad-
diets last night-to wit. the efforts
of the chewing gum and joap in.
dustries. Seldom have two more
thoroughly enjoyable programs
sailed the sound wave lengths than
the advertising features which de.
fled superstition and made their de-
but of a Friday.
Those earnest souls who would
uplift the masses who listen nightly.
and feed the hunger for culture
with the mamma of master musicians
in the form OF foreshortened con-
certos, and high speed symphonies,
could well give a moment of study
to what the soap and chewing gum
gentlemen did with their hours last
evening. With no thought In she.r
minds but to entertain-and to
entertain as many people as possible
| with as much as possible. the pur.
vevors of cleansing material and
stenogra phers' delight, simpl"
crowded into two hours two swift
moving vaudeville shows.
TRAINED LIONS
AND SARDINES!
With stirring orchestral music.
thrilling sopranos and choruses. close
harmony quartets-even a dumb"
act employing three trained" lions,
strong man and a box of edu.
Gated sardines-there have been
few hours in radio like the two
between 3 and IL last evening.
Maybe there was just a bit too
much crowded into every enjoyable
| moment-we really couldn't say
because we were having too good
time with it all. Sober thought
would have suggested that both
the Wrigley and the Palmolive
affairs could have gotten along
with less--but then the main thing
is that they both got along-and
got along amazingly without slight
ing any of the things they pre-.
sented
Gene Tunney, with sensible talk
about the feelings of boxers before
championship matches. and the
Duncan sisters. were the only two
stars announced as such in the two
programs. The others were Just
part OF the programs-but stars
just the same even il their names
were concealed--and familiar stars
at that, whose voices and way of
entertaining was easily recognized
by most of the audience that heard
them-stars trained to the micro.
phone and it's eccentricities and
making the most of their training
TWO FORMS OF
PRESENTATION
Two distinct methods of present.
ing these programs were used. The
Wrlgley endeaVor, which came
promptly AT y o'clock from the WIZ
combination, is based upon a con.
tinuous story of which the audience
Is not part and in which the audi.
ence Is never recognized save in the
opening and closing announcements,
General P. K. in whom we thought
We detected the genius of Malcolm
IIaPrade, commander of the forces
OF mystic princess, marshalled en-.
tertalnment before her to the tune
OF the old Radio Cavalcade march
one Of the first welcome sounds
IN the program. And on the enter.
tanners came-to entertain the
princess'-and her friends. The ar.
ray OF talent seemed to samnle
everything we've heard and liked
from loid speakers in the five wears
we We been addicted to them.
In the Palmolive effort which
Fnlhps Carlir presented in the resu.
Iar radio announcer's way, from the
WEAF citadel, for the benefit or
its constituents. we started out nv
listening to one of the hest orches.
tras we've heard play under the dj.
rection % Gus Haenschen, and then
were introduced to the Palmolive
girls and boys and comedians-theirl
guest stars, Tunney and the abso.
Iutely unimitahle Duncan Sisters
and their two super singers whose
names were given as Olive Palmer
and Paul Oliver-soprano and tenor.
The difference between these two
programs and the programs OF the
great industries we've been led IN
expect much from-and haven't
gotten it's the difference between
knowing how to entertain and not
knowing how. And that is about
all of that.
In the various other things that
came to loud speakers during the
evening we heard much that was
worth while-the Ford Motor Com.
pany Band from WV, Detroit for
instance; the magnificent interpre.
tatlon OF Tschaikowsky's "Andante
Cantabile," by the Anglo Persians;
a delightful program by one who
was called the ''Rock-a Bye Lady,"
sponsored by the makers of the
product babies are alleged 10 crv