davidaulloa/AmericanStories huggingface dataset:
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
Contracts Pass
Million Mark
Amount for the Month of May
Exceeds That of
Year Ago
MAKE GAIN OF $74l,O6S

The total for the month of May,
1921, Of br lias permits issued in
Atlantic Cir has passed the one
million der mark for the first
time this ,esr
Permits bsued during May TO-
tailed s1O5s 6SY. exceeding May Of
1926 by s74l.OS6, and bringing this
years total, for January February
March April and Mas up to 49,,
s64,8s9.
Among the large jobs started
during the month was an eight
story professional building for Mt.
Vernon and Pacific avenues, the X.
of c. home for st. James Place
and Pacific avenue, and the cree
ton OF an office building Of eight
stories for New York and Atlantic
avenues.
A large amount OF construction
is also involved in the neighbor-
hood of Albany avenue and the
PleasantYiIie boulevard A hotel
and pier are shortly to be construc-
ted with an investment Of over
s2,000000.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
Garden Urged For Children
AS Builder of Real Character
Splendid Opportunity in West Atlantic City To Develop the
Best in the Child BY Out of Doors Play

ers grow in sand; some require
hot sun, others grow in shade. and
little eyes soon learn to observe.
Then the ground should be well
dug and raked for the delicate
roots to penetrate and find their
nourishment. And then the seed
should be planted the proper depth
for its size. carefully watched and
tended until it pushes its way with
the first pair OF leaves up to the
light. aand then carefully tended
to keep it from drying out
II the chid's plot is part OF the
garden proper, then The seeds may
well be the quick growing ANNALS,
snowy sweet alyssum for the edg-
ing Of phlox Drummondi. or blue
corndowers with scarlet peoples,
or blue ageratum with French mar
igolds. They are all fine for cutt-
ing and bloom late into the fall.
But a little spot in an out-ofthe-
way corner would make delight
lul wild garden. whether for sun
or shade. and the child would take
the greatest pleasure in bringing
the native flowers and ferns in
s,,,-,, tl,a Cnan fields AMI from The
woods. II the selected spot hap
pen TO be damp, then the moisture
loving vegetation would have TO be
chosen from a similar situation
with the same amount of light
Just as seriously as yon take the
ehld's work will he regard it him
self and develop the real love
and enthusiasm that makes gard
ening joy
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07

tumbling Niagaras of light, eascad-
ing ashore in ripping colors that
brought gasps Of establishment
from an awed audience that jam
med the boardwalk for blocks to
watch the transition from darkness
to brilliant luminosity. All hues
of the rainbow had their turn In
the procession Of color than ran mp
ON the sands.
The illumination was so power
ful that camera men posed city
officials, civic clubs and Westing-
house executives at the waters
edge and had 10 difficulty in OBJ
tanning sharp pictures without the
aid OF flashlights.
Bathers joined in the gay party
on the beach. They first appeared
to be romping around in fire as the
Illuminated water splashed about
them. Then they were given a
varieolored bath that became a
lively part OF the most unusual
spectacle the resort has ever
known. The illumination viii be
part Of the beachfront scenery
the year around.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
SPECIAL EXCURSIONS
Announced by the Reading for
the Season.

Announcing the addition OF a new
express train to New York and the
Inauguration Of Sunday night
sleeper" the Reading Railway
company and New Jersey Central
issued schedule Of 10 special ex-
cursions for seashore travel
An Optimistic note was sounded
by District Passenger Agent Chas.
f. Osman, calling attention to the
opportunity for three-day holiday
crowds offered by the fact that Me
mortal Day and the Fourth OF July
fall on Monday.
Seventy-one excursions will be
run this summer by the Pennsyl-
yania Railroad alone from June 10
until Labor Day. This is the high
est number ever operated in any
season By any railroad entering
Atlantic City. The excursions will
range from one-day to sixteen days
and cover all SECTIONS OF tle coun-
try east of the Mississippi River.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
Pilgrims to Journey via Albany Avenue Boulevard
Useful AS Well AS Beautiful
Homes In West Atlantic City
No Modern Mechanical Feature Has Overlooked While
Great Steps Have Been Taken In
Special Equipment

recreation for esery member OF
the household.
Residents Of West Atlantic City
are able TO leave their homes after
dinner, At a quarter Of eight, and
board a luxurious palace bus. OF
either of the two trolley lines, and
al eight o'clock be on the Board
walk in Atlantic City, in ample
Time for the theatre or other enter
tainment Two years ago this was
not possible In order 10 enjoy
Atlantic City one was forced 10 put
up with its yicissitudes and short
cominss. To-day, a revolution in
suburban development has made it
possible for one TO enjoy the pleas
ures Of the Worlds greatest resort
with the comforting thought that
home is right nearby.
Public interest. in West Atlantic
City widespread before the con
struction of sd many beautiful
homes, has been deeply stirred and
delighted by the completion OF
improvements such as boulevard
lighting, sidewalks, graded streets,
bouIevards, and by the launching
of a halfmillion dollar campaign
which includes a swimming pool,
tennis courts, and school.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
WEST ATLANTIC CITY CASINO

The child who is raised in a
garden viii not go wrong" is the
doctrine of w. A. Manda, one Of
the most distinguished flori-cult-
wrists in this country, and in like
strain, many prominent educators
have declared that the most effect
i've way to handle troublesome
boys is to give them garden, in
which they viii come TO know the
law Of mime and thine
Children seem instinctively to
love a garden, and can be taught
quickly how to preserve the beau
ty Of shrubbery and flowers and
lawn By letting them have a plot
of their own, where they can plant
the seeds of whatever they like
and come to have proper regard
for the mystery OF birth as well as
due reverence for the soil.
Don't call it dirt Professor
Hugh Findlay was once heard TO
exclaim with deep feeling. 1t isn't
dirt, it's earth. and in some places
even holy ground" Boys and
girls can we'll be instructed about
the great men who have passed
their lives studying the compost
ton OF the soil and the develop
ment Of plant life.
Perhaps your own child can
have section Of the established
flower garden or a little bed Off by
itself: but they must have pointed
out the needs Of different plants in
regards 10 light and shade. moist
ure, heat and plant food Some
plants require the richest soil, 9th
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
Status OF Car
WatcElInen
Is Defined by Mayor Ruffu
Who Comes To Their
Defense
COURTEOUS AND
RENDER a SERVICE

Mayor Ruffu finds thar the spec
ial police who guard automobiles
at street ends near the beach. as
sign parking spaces and keep fire
pings clear for the required dis
lance, are, as a group. really doing
an efficient service.
Mayor Rnffu defends these men
against the resolution Of the At
lantie Avenue Hotel Association
which has adopted a resolution
calling on city authorities to end
the annoyance to The public by a
demand for tips.
7 do not see why these n-t1
should be forbidden to perform
this service. as a group, says the
Mayor. Personally, | have not
yet received single complaint
against any one of them. / have
taken my car down on numerous
occasions and while there have
quietly observed conditions and
nave not seen anything out of the
way either OF course, | do not
doubt there are cases where some
Of the men have arguments with
motorists, but | must say believe
that as class they are courteous
and are really rendering a service
to the city, for which the taxpay-
ers are paying nothing.
'On,that point it should be known
that these men are actually saving
the resort the expense Of extra
police, their sole remuneration,
and it is uncertain, OF course, be-
ing the tips they receive. They
cannot collect from anyone who
does not choose TO tip. The streets
are free. There are parking spaces
Indicated and anyone can use them.
But on the question OF service Civ
en-, they are taking chances OF col
lecting. If they are not willing TO
do so, we would have to assign
police for this duty to preserve or
der, and that would mean a heay-
ier burden of cost to the city tax
payers for we would not have Of
fcers enough to spare for that spe-
cial service.
q suppose someone complained
about the tips. But as to that, AT
Iantic City is no different from any
other place Tipping is a custom
and wherever you 80 out Of this
city. if you want service, you must
tip"
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
Resort Beach
Is Illuminated
Breakers Flash Into Tumbling
Cascades of Ripping
COIOrs
BATHERS APPEAR
TO ROMP IN FIRE

Atlantic City's famous beach was
Illuminated for the first time, by a
scheme which has been approved
by the commissioners Wednesday
night when Mayor Anthony Ruff,
threw a switch which frightened
the strand into daylight radiance
A battery Of 10 huge airport pro
jectors recently developed By the
Westinghouse Company for illumi-
method of adjusting the angle of
past week arrived from the works
at South Bend, Ind. Subsequently
these projectors, each standing
three feet in height and being
equipped with a l5oO-watt mazda
lamp. were placed on the roof Of
the Landsdowne Apartments, to
which point heavy feed cables were
brought from the control board in
the Westinghouse exhibit. All The
engineering details and the actual
work OF connecting the projectors
with the main electric circuit We're
made BY a staff Of electricians I'M
der the personal supervision OF G.
II. Lewis.
BY means OF an ingenious
method Of adjusting the angle Of
each airport protector, so con
structed as to emit a non-glaring.
concentrated beam. which prevents
the light from shining into the
eyes OF observers. it is possible to
project the 10 beams SO efficiently
that the immediate beach in 'front.'
Of the hotel from a point east OF
the Million Dollar Pier FOR dis
lance Of several hundred feet VIII
be transformed into daylight bril-
lianey.
In view OF the conversion Of this
section OF the bathing beach into
virtual daylight, arrangements
have been made to warn bathers
in the water before the lights are
turned off for the night. An illum-
mated sign will be flashed five
minutes before the artificial day
light is cut off,
The ocean was ~X-rayed" for the
first time but the city made light
OF it.
Petting parties on the sands
found themselves suddenly in the
spotlight. There was much hasty
seuttling for the protection Of the
boardwalk and beach chairs.
1t ali came about when the Yves
tinghonse Company permitted May
or Ruff TO twitch the switch that
turned on the full power Of a bat
terry Of Jumbo airport projectors
carefully hidden on the roof Of an
apartment near its permanent ex-
hibit on the boardwalk al Michigan
avenue.
Breakers suddenly flashed into
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07

Utility Nrom the standpoint OF
the housewives convenience, as
Won as from the standpoint Of
beauty. has been a prime consider
ation in tie painstaking planning
Iof the West Atlantic City model
Iumes of the Benjamin r Fox
Development company
No modern mechanical feature
in the housekeeping equipment has
been overlooked From'the base
oatless for floor lamps to The
ai{lewall candelahra, from the built
IL ironing boards to the builtm
Kssclen cabinets, these houses are
trlly model homes
Perhaps one of the greatest steps
Sehieved in modern home building
ii the art Of insulation This
feature, hidden from the eye, is at
once a modest but Unreasonable
boon In the summer time il tam
pers the atmosphere within the
house from the oppressive heat and
hnmidity without, and in the winter
fine it acts as q protection from
tile cold. moi least to be considered
IS the resultant saving of fuel in
tie warming Of the home in winter
and economy of calling in summer.
Plumbing troubles are something
which will not irritate the master
of the house. Brass and lead piping
throughout. viii always insure a
steady flow Of clean water, free OF
the rust that SO often appears in
bathtubs or sinks in homes or
apartments less strictly equipped.
Location Feature.
Apart from the actual construct
ION of these model homes is their
admirable location in the very
center Of a clean and fast growing
Community Directly through the
center of the property runs the
Albany Avenue Boulevard between
PleasantyfIIe and Atlantic City,
while binding it Oh one side runs
the new Bay Shore Boulevard,
which strongly reminds one of the
beauty Of the seashore drives on
the Pacific Coast.
"A new and most modernly
equipped school house for gfade
children is 10 be erected on the
pfemises for next fail and the Allan
&c City High school the most
beautiful school in Southern New
Jersey, is but Is minutes away.
The servant problem, SO often a
terrific vexation, especially in
suburban communities, is, at West
4 hantic City no problem at all
owing to the immediate proximity
Of Atlantic City aud the numerous
cities Of the Mainland, which offer
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
SPECIAL TRAIN HOME
OFFERED LENDBERGH
Railway Executives, Meet
ing in Atlantic City, In
ute Him to Use Their
Facilities

On his return from Europe, Capt
ain Charles A. -Lindbergh will have
al his disposal special train 10
carry him to such destination as
best suits his plans The transport
tation offer was approved in a
resolution unanimously adopted by
The Executive Committee of the
Association of Railway Executives
at the opening session of their
Spring meeting at the Traymore
Hotel.
The motion, which was made by
General w. w. AtterbuIy. Prest
dent Of the Pennsylvania Railroad
read:
Whereas an American Capt
ain Charles A. Lindbergh, has
brought honor to his country
and fame to himself and has
contributed greatly to the
means of transportation in the
air by his courageous, single
handed nonstop successful
flight from New York to Paris,
therefore be it
Resolved that as q tribute to
him, TO his courage, to his
achievement. and to the honor
and prestige which he has
brought to his country, the
railroads of the United, States
do hereby tender to- him,
through the Association of Rail
way Executives, such trans
portation facilities as may best
suit his plans and convenience
for his American journey home,
Upon the passage of the reso-
luton, the following cable was sent
TO I.indbergh in Paris
Railroads of the United tSates.
through the Association Of Rail
way Executives in conference today
extend TO you their heartiest con
gratulations on your magnificent
achievement in flying. single
handed and without stop, from New
York to Paris and hereby tender
10 you such transportation facilities
as may best suit your plans and
convenience when you return to
your home
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
HALL BONDS
FIND READY BUYERS
Issue Of $500, 900 Brings
Bid of 40 Lou In
teresf Rate

Bids for the first batch Of tenn
porary bonds to finance convention
hall superstructure construction
were found to be at low rates Of
interest when opened by Commits
sioner Paxson and Miss Beessie
nj. Townsend, City Comptroller, on
Thursday. The best offer was that
81 s. n. Bond & Company New
York, who viii take. the entire is
aue Of 100000, with interest at
4.10. They also give premium Of
$3.50. Three other bids were re-
ceived.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
LOUIS WALTER is
VARSITY CAPTAIN
West Atlantic City Resident Foot
bali Star at Kirksville.

The many friends OF Louis Wal
ter are glad TO learn that he has
Mo, while the football fans and
followers Of sport in Atlantic City
are delighted that the A. G. II. s.
football captain has beenA elected
captain OF the Varsity team at
Krltsylls. Mrs. Louis Walter for
merly Miss Marie Day, daughter'ol
Mr.. and Mrs. John D. Day, Joined
her husband in New York. ana ae'
companied by Miss Cody, Of New
York, all spent the recent holiday
with Mr.. and Mrs. Day at their
home. Genoa avenue, West Attain
tic City.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
Attractive
West Atlantic
City Homes
Will BE Reviewed by Mobiles
Who Plan to Attend the
Shrine Convention
COMING BY MOTORS
AND AUTO BUSES
Over 1000 Cars Are Expected
to Use Albany Avenue BouI-
evard AS Their Main Thor
0ughfare

Many Mobiles who plan 10 attend
the Imperial Shrine session OPEN
ing in Atlantic City next Sunday.
will come by motor bus and private
machines over the Albany Avenue
Boulevard, according to announce
ments made public today by q.
Wood Smith, chairman of the trans-
Dortation committee for the cen.
claVe.
Most of the wearers Of The faz
from nearby towns as well as 4
great many from distance win
choose this mode of travel via
West Atlantic City. 1t is estimated
at Shrine headquarters that over
1000 viii enter the resort by this
means. The Albany Avenue Bouze-
ward with its blocks of attractive
home sites and miles of good road
will doubtless be the main
thoroughfare for the Sightseeing
Shriners and those arriving via
the Black Horse Pike.
The Ell Koran Temple Of Cleves
land which has already made
arrangements for six special sleep
ing cars will also engage several
busses to bring its various unitx
shereward Many members 0f
Salaam Temple of Newark, will use
machines.
over seventy special trains.
averaging ten cars or more each.
will be used to bring the remainder
of the 10000 Shriners here Be
sides these there will be nearly 4
hundred sleeping coaches bringing
Mobiles from the Pacific and
Canadian cities.
Most of the trains will arrive in
the local stations on June II. but
several of the nearby Temples win
not come until Monday morning.
Forty trains will come over the
Pennsylvania lines while the re.
mainder will come via the Read
ing. A ope-day train is to be run
between Trenton and Atlantic City
by the Crescent Temple which EN-
braces the Shrine clubs in this
district
The Lu Lu Temple of Philadel
phia has announced that plans
have been completed for daily
trains exclusively for the Shriners
to run between that city and the
resort. Moslem Temple of Detroit
will run two full traine as viii
Aleppo of Boston, Ismaila OF
Buffalo. Aladdin of Columbus. Benz
Keiden Of Charlestown, and Mecca
Of New York.
A Hollywood Special" win be
run from the coast and will carry
the many movie stars being brought
here by Harry d. Brown, Hollywood
in both PleasantviIie and Atlantic
City. the latter being his home
With him will come high state and
civic officials.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
HOME TEMPERATURE
is IMPORTANT

The average home owner. or ev-
en- the renter. spends a good por-
ton OF his winter thinking about
his heating plant. Even in cases
where the furnace is one that re-
auires a minimum amount OF al
tention, the question Of winter
comfort is always paramount. And
yet that same home owner is apt
to relegate the question Of summer
comfort to the class Of non-essen-
tiaIs. The cost or a series Of el-
ectric fans for the use in the
rooms which are most frequently
used is infinitestilnal compared to
the cost Of an adequate heating
plant. and yet the fan is often CON
sidered an unnecessary luxury.
Fans in the kitchen, dining room
living room and bedrooms will
make summer a season TO be pleas
urably anticipated rather than an
ennervating period which is mere
" to be endured. OF course, il is
important to select the type of fan
which win give service for a per
iod OF wears. and which is manu-
facturea in a series Of sizes and
models.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
ARREST sPEEDsTERs
Will Stop Abuses by Enforcing
the Law.

Those who continue to use Vent
nor and Atlantic avenues through
ventnor as a speedway despite fire.
quent warnings, will find them
selves quickly in the clutches OF
old John Law. Take it from some
who within the last week have had
personal encounters with down
beach motorcycle officers.
have been made.
AS a part Of the plan Of Supe-
intendent OF Police John Barnshaw
to end the speeding nuisance in
that city. officers have been given
strict orders to keep sharp outlook
for yiolators Of The motor laws in
yentnor. AS a result, many arrests
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
OCEAN SWIM ATTRACTS 100
Entries Close June 2o-All Must
Be Amateurs.


More than 100 are expected TO
enter the Atlantic City ocean swim
June %.
The entry blank sent out is an
elaborate affair with the picture Of
The start, two Of the sea course
and another Of the turning point
The entries close June 20. There
VIII be no post-entries. Contest
ants viii draw for position at $50
on the morning of the race. And
every entry must show a card pro-
wing that he is in good standing
with the Amateur Athletic Union.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
FOX BUILDING
PHILADELPHIA
West Atlantic City Builder
Has New Head
quarters

The Philadelphia headquarters
Of Benjamin r. Fox. founder and
builder Of West Atlantic City. are
now located in a new Fox building
at the corner Of 18th and Market
streets, Philadelphia. This II 8
sixteen story structure. New and
larger quarters are afforded iis
suite 607 in this building. which
win hereafter be known as The
Fox building, after BENJAMIN HI
Fox q
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
DEPOSITS MORE
THAN So, 100000
Set Up New Mark In Atlantic City
For Memorial Day.

Deposits totaling more than
$3,640,0O0 were recorded at shore
banks at the close Of business,
setting up a new mark for a
Memorial Day weekend by over
100000
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07
CALLS CANDY A GOOD FOOD
Convention Speaker Says Bite
nau Is the Nations Average


Day is the Nations Average
One good bite Of candy day is
the average CONSUMPTION Of sweets
for each person in the United
States, according to Y. I. Price OF
4 st. Louis, President Of the National
confectionery Association, at its
annual convention here.
s'The consumption Of candy and
America is ,65o,o00,000 pounds an
pually,9 said Mr.. Price. "This
could be greatly increased with
advantage to everybody as candy
sis a wholesome article Of diet"
More tffan 1000 delegates attend
ed the convention.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07

If you buy a lot in West At
lantic City you know what you
got.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07

When Thinking Of SeashQrn
Property, Think OF West
Atlantic City.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-07

With Just a Little Vision
You Can See $500 a Foot
Front Grow into $1,000.
Rassvet = The dawn., 1927-10-20
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