Imperial Valley press. (El Centro, Calif.) 1907-current, 1927-06-30

Good times here and good times
coming have stimulated business to
an unprecedented extent in FL Gem
t-o, so much so. in fact that the
aspect Of some. Of the PRINCIPAL bus
mess blocks Of the city will soon be
entirely changed. Hui!ding opera
tons have already been started on
some If the best known houses If
the city and others are to follow
suit immediately or early in the fall.
Among She major enterprises up.
on which work ia already in prog
ress is the 100 foot store building
lust vacated by the Varney Co. and
in which the NJ. O. King Co. is TO
install drygoods and mems and
women 3 wear store OF sorts, Plans
submitted by architect Don Wells
call for a beautiful inset front.
thanked by plate glass L-shancd
show windows. a single long window
occupying the rear of. the set III
foyer and separating two entrances.
In the foyer will stand two square
plate glass show windows. The
floor will he of ornamental tile in
an attractive color scheme. The
interior of the display windows will
be finished, floor and walls, in an
ornamental rough finish plaster,
which will be artistically decorated
in soft colors. The space above the
cases used for transom lighting will
be filled with loaded glass or other
ornamental material.
Over the sidewalk a new arcade
will be erected in the form Of heavy
concrete pillars in q simple but es.
fective Mission design.
The interior Of the building will
be entirely done over and here ap-
pointments and furnishings are to
be pale grey. The floor is to he re
finished and, walls, shelving and
woodwork are to be newly decorat-
ed. Most of the display cases will
be new.
To House Complete Stock
Within this tasteful structure
will be installed a complete new
stock of men s and women g wear,
shoes. millinery and drygoods.
The mezzanine, floor will continue
to be nsed as dressmaking shop
and beauty shop, the concessions
to be let. -
The King Co. will use only IS feet
of the l00.foot front for their store
windows and this will allow for two
rooms one either side Of the front
of the store 12kx30 feet in dimen-
tions. These will be rented and
DR.. Sem Bacon, optometrist is to oe-
cupy the one Oh the west, adjoining
his old. location. !
The new. store will be open for
business on or about September l.
Mr., King states. #..i-
Another big change in the Main
street block will be the. extensive
alterations TO be made. by ". J.
Clements in his establishment on the
southeast corner 0f Sixth and Main
streets. .,. So,
With the removal of the Elite
printing shop to its new location
in the former Press office Clements
will occupy the entire $50 to the al
lew In the. rear of the new portion
of the store he well install an lee
cream freezing plant of substantial
proportions. In front of the freez.
ing room will be. placed the kitchen
where a complete restaurant equip
ment will be in operation, including
two big boxes, one 6x10 feet and
the other exc feet in dimensions.
Here all biological supplies from, the
drug department and all vegetables
and dairy products for the restau-
rant, will be kept in perfect eondi-
ton by F'rigidaire units.
In front of the kitchen though
not connected with it will be the
prescription room opening onto 'he
main floor Of the drug store. IN the
main room the now feature will be