Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1927-08-22
i'm OUR
VALLEY

Ter the Missouri Pacific, comes be-
fore the Valley with a suggestion.
1t il that the word "pomelo" be
used by the Valley as a trade name
for its grapefruit.
Pcmelo is the scientific name for
grapefruit, but Mr.. Meyer sees no
reason why the Valley cannot use it
as q trade name for the fruit pro-
duced in this district.
California Is going in rather
strongly for avocados. So they have
adopted a trade name. Call it "Cal-
ovado." They'll use that word in all
their advertising. Ands in view Of
the fame Of "Sunkist" and other
trade names, we venture the sugges-
tion California will put over it's
Calovado.
"The Valleys fruit Is the best
anywhere" says Mr.. Meyer. "No rea-
son why II should net adopt a name
that will cover the product Of the
whole district.
The Valley is rapidly reaching the
J point where 1t will be necessary TO
do some real advertising TO find 3
market for its growing citrus produc-
4ion.
JAMES ZETEE, Of the United
States Department Of Agriculture,
who has been here in connection
with the fruit fly work, says that
the quarantine established by the
government is extremely lenient.
II will have at least one effect
that some, II not most, growers will
welcome.
It will stop this business OF bulk
transportation OF grapefruit in.
trucks to the larger Texas cities.
Shippers have complained in the
past that trucked fruit, in bulk, has
usually consisted of culls and dam
ages the Valleys reputation on fruit
to n great extent.
Bulk shipments will not be per-
mitted under the inspection plan.
Everything will have to be Grated.
Every crate will be marked with q
government stamp-"Inspeeted by the
United States Government" or some
other similar combination Of words.
That's a seal of approval, affirm
ing that the fruit is free of infes-
tation.
And that can te capitalized upon.
WHEN HIBITIoN was
launched in the United States some
years ago, California grape growers
felt that their industry was blown
up."
IL did have a season or two Of no
demand, but soon thereafter business
began to pick up for the grape
growers. And raore grapes are be-
ing used than ever before.
Mr.. Meyer, Of the Mopac agrieul
tural department, Is enthusiastic over
the possibilities offered by grape
culture in the Valley.
Experiments are now being made
20 determine the proper varieties for
the Valley.
When these have been, completed,
the business Of sponsoring a new
horticultural development in the VAL
ley will be started.
This announcement is expected to
eome about the end OF the year.
Also, Meyer believes that aspara-
Gus and strawberries should be given
more attention than heretafore.
CAPTAIN J. d. GUERRA Of the
Brownsville fire department, was re-
ferred to in this column a few days
ago.
That's his name. But when ref
erence to hi mwas made the other
day, the name used was Captain
Cara. And it's not Captain CARA
and never was.
And we'll add. captain, that your
boys are showing some real snap
when IL comes to jerking a line Of
hose off the truck. connecting onto a
water plug, and getting the water to
going.
r. A. c., WRITING in The Har-
iingen Star. quotes a Minneapolis
wholesale fruit dealer as follows:
Y "We frankly admit that, a few
wears ago, when we saw a sample Of
some Texas grapefruit on our mar
ket we doubted whether il would
ever become popular-as the grow
ers did not know how 70 pack it
prorerly. However, since that time
the growers have learned and il
made a hit here last season on ae-
count of the sweetness and quality.
Texas grapefruit is n winner and far
- 80 Elnridar
ASSESSABLE valuations, for tax
rurposes, in the Lower Rio Grande
Valley are climbing.
In the four counties Of the VAL
iey-Cameron. Willacy, Hidalgo and
starr, tie valuations this year will
reach around $4,000. 600
OF this amount Cameron viii have
about sSs,ooo.Ooo.
Hidalgo county, s@o,ooe,ooo or
more.
WilIacy county about $500, 900.
Starr county about $500 900.
In another year. doubtless, valaa-
tions will have climbed to 100000
900.
The days of sso.ooo,ooo and s4o,-
100000 for that whole section are
not so very far in the past.
rpknTNC rRFWS 81 sh. So,4harr