Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1927-01-23

I'm o u r
VALLEY

THE FLORIDA Citrus Exchange
has started is advertising cam
spaign, announced some months ago.
Using publications Of national
circulation. Advertising i in col
0rs.
Here Is paragraph from one Of
the Advertisements:
nowhere IN the world does
grapefruit reach the same perfec-
tion as in the state Of Florida
That's q statemfn mt that the Low
er Rio Grande Valley Of Texas
challenges.
The grapefruit Of the Valley II
.better than that ~ Florida.
Trouble Is, our contradiction
won't reach the same people that
the Florida industry ad will reach.
The Florida folks are giving
away fruit extraetors. 'Send Sl.50
and SO wrappers"
In a few years, very few. the
Valley product will be mixing il"
on the same markets with the Flori-
da fruit
/. But Wen have. 10 tell the con
I sGmers about IL. else they'll never
| know il.
1--WE BEEN all over the world.
and I've never seen anything Of its
kind"
Thus an English banker.
His name is>E- +. Ling and he
has been visiting the Valley on "A
trip Of inspection of the Central
Power 4 Light Company proper
ties in this section.
lie has handled $30.000,O00 worth
of securities in England for the In
sull interests. Of which the Central
company Is n part.
He is visiting the American prop
critics. in order that he may better
understand what is back of what he
Is selling.
Securities based on what he saw
on his Valley visit will have intel
lieent handling.
THE WEATHER MAN Saturday
forecast 32 10 81 degree weather
for the Lower Rio Grande Valley
Sunday.
II i certain az this writing that
a very great change is due in the
next few hours.
Usually these cold waves come as
forecast. But often the weather
man in Brownsville is Handicapped
in his forecasts because Of the fact
there is no information from south
of the Rio Grande as 20 weather
conditions and air currents which
may affect the accuracy Of forecasts
here.
A FREEZE STRUCK the vegetable
district Of central Florida. with the
result that the market Is more in
vitinr To Lower Rio Grande Valley
cabbage and other truck.
Prices for cabbage ragge no~
from sl7.50 to s22 per ton 60 the
grower.
A pioneer resident cf the Valley
said 70 the writer tAe other day:
''About cabbage. give me year
in and year out contract 70 raise
cabbage and guarantee me $40 ton
for IL, and I'll get rich on 100 acres
Of the stuff"
THE CHURCH OF the Advent.
Episcopal. has let the contract 70
Homer L. Fitch 90 build splendid
edificc near the high school.
The Presbyteriap church Il soon
III iet The contrict for fine
church edifice. 70 be erected in the
same vicinity on Elizabeth street
There are other contracts TO be
awarded soon in the same vicinity.
which means that the sound of the
saw and the hammer and the con-
crete mixer will be a familiar one
in that district for the next sew
eral months-s
"FIFTY- SEWN varieties" are
coming u the Lower Rio Grnndc
II said that the HRinz pickle
folks have leased or bought 500
acres OF land in the vicinity of
Harlinecn and will grow products
for their own industry and
bottling.
what We want to know is, won't
they be able 20 increase the fifty
seven" % hundred and fifty
seven. considering the variety that
may he grown here.
A McALLEN CANNERy. special
izing III canning citrus fruit. has
shipped 4 carload OF the fruit IN
the canned state. II was the first
ear of the canned products TO 80
ont of that plant.
The McAllen Rotary club had
canned grapefruit for luncheon the
other day.
Up ~ Olmito. the canning fac
tory has lined up 20 can grape
fruit
This business az canning Is the
next important thing in farm pro
duction in the Lever Rio Grande
VALLEY.
That the way to handle the
eulls - and the surplus when u
comes
REPORT Is ACCEPTED