Evening star., 1927-08-23
BANNER RADIO YEAR.
FOR EXPORTS SEEN.
Absence of Highly Developed
Programs Abroad Hinder
Sales of Sets.

To increase their production. al
ready exceeding half billion dollars
annually in the ripe domestic field. is
O manifest object of radio manufac-
facturers, large and small. One of
tHe ways they are seeking to realize
this increase is by finding more mar
kets for their apparatus. They have
Hiready made some inroads upon for.
eign countries.
The competition of the German,
British and French radio makers is
being met in various parts of the world
by American exporters. According to
the Department of Commerce. the
$4,000. 900 export trade of the United
States in radio apparatus of all kinds
represents about one-third of the total
international trade in this type Of
goods.
Programs Mar Sales.
Moreover. the export business is
widely divided among the many
American manufacturers, depending
largely upon how keenly they appre-
ciate the value of the foreign market
that presents itself. In come coun
tries American agents have bent quite
successful efforts in making the Amer
ican radio set the most popular in the
homes, but the chief drawback to the
the highly developed program broad
casts such as Americans enjoy.
Department of Commerce officials
estimate that S3,706, 900 worth of radio
apparatus was exported during the
first six months of 1927. With the eX-
port business far better during the
later months of the year, they esti-
mate that this year will record total
surprising the peak export year of
1925 That year total exports were
valued at $4,000 900. Last year the
total was about SS,S00.000.
Half to Canada.
These aggregates are not large in
comparison with the huge business
done within the United States. and
they include transmitting sets and
tubes. receiving sets and tubes, parts
and accessories. But they represent
10 per cent of all American electrical
goods exported. and the markets
abroad constantly will open up, it is
anticipated, with an awakening of
the peoples to radios possibilities
and an increasing capacity to pay
for sets.
Half Of our exports go to Canada,
and other countries with high pur-
chasing powers thus far have shown
q decided prediction for American
radio sets.
The gala program arranged by the
National Press Club in honor of VIII
Rogers in the Washington Audi
torium Saturday night, will be broad
cast by nearly a dozen radio stations,
including WRC. Eight stations al
ready have contracted for this spe-
cial program, and the others are ex-
pected to sign up within the next few
days.
Will Rogers, of course, will appear
before the microphone. Other celebri-
ties of the stage and screen who are
scheduled to take part in the program
include Louise Fazenda, Ann Rork.
George Marion, Douglas Fairbanks,
1r.; Mack Swain and Sam Rork.
The program will begin at o'clock.
The stations which have contracted
TO broadcast this feature, in addition
TO WRC, follow: WIZ. WBZA, KDkA.
WJR and WHAM.
The Eveready Hour. WRC's out
standing musical attraction tonight,
will feature an all-Summertime pro-
gram by the Salon Orchestra and the
pipe organ. Virtually ever number
on this program brings thoughts of
the great outdoors, vacation land and
the fast-waning Summer. THE June
Bugs Dance" ''Foolin' Around" a
two-piano duet by Milton Retenberg
and Jack Shilkret and three Summer
melodies are a few of the numbers
suggestive of cloudless skies and
warm breezes. Maple Leaf Rag" also
will be played by the two-piano team.
Rudy Helder. girl tenor. who has
been a featured performer through
stations of the British Broadcasting
Corporation for the last three years,
will make her American radio pre-
miere with the Radio Cavalcade,
whose weekly program WRC will
broadcast at O'Clock.
Among WRC's other attractions
are the choir of the Church of the
Messiah of Rhinebeck, the Four
Bards and the Hofbrau and May
flower Orchestras.
The advanced students Of the
Washington College of Music will
provide the principal musical offer
ing tonight of WMAL. The students
will be heard in an hours concert,
beginning at 9 o'clock.
The other musical features include
trombone solos by L. z. Phillips,
piano recital by Katherine Lippert
and xylophone solos by Henry Gold
stein. There also will be the weekly
edition of the WMAL Radio Movie
Club and a prologue to a mystery
play.