Imperial Valley press., 1927-01-01

Vastly Lcttcred in appearance.
and with Il host of improvements
throughout body and chassis. yet
substantially lowered in price. the
1927 Chevrolet line makes its bow 10
the public today at Chevrolet deal
crs everywhere with new models as
new as tn" year itself. Not con
tent with the tremendous public ap-
proEal of the 1926 Chevrolet which
swept Chevrolet sales to the height
of l2S,697 cars. far beyond anything
known in the past, the Chevrolet or
ganization, now the division Of
General Motors which produces the
greatest number of ears, has poured
millions Of dollars into improve
ments. 4 production schedule of
one million ears has been set for
1927, and it will be an easy matter
for the sales department to keep
pace with production. to Judge from
the lowered prices and thc extreme
dcsirabiiity of every feature of the
new car.
Many factors combine to con.
tribute to the bettcrcd looks of the
Chevrolet models The new radia
tor Is higher, with radiator shell of
thinner and more graceful lines. The
entire body is swung almost an inch
lower by lowering the front axle
and by using a higher "kickup' at
the rear of the frame allowing tho
, road clearance of the car to remain
practically the same. \ sweeping o
belt ffnr molding. extending all the
way from the radiator to the rear.
lengthcnS the whcelbase of the car
to the eye. though ii remains the
same in fact. The door pillars of
the closed ears are smaller accom-
plishing the double aim of giving Il
lighter and more graceful appear
ancc of the entire top and at the
same time giving the driver It max
imum clear vision.
The one piece Tenders of the new
Chevrolet are of an entirely changed
design, directly patterned from
those of much higher price. Incl
dcntally the Tenders are inter
changeablc on all Chevrolet models.
fact which not only eliminates
needless manufacturing expense. but
which promises greater convenience
for the dealer and public alike. \
new and graceful bullcttype head
lamp design, and attractive cowl
lamps, form another notable I'M
provement this year.
Behind the radiator, the powerful
and dependable Chevrolet overhead
valve motor is still ON the job. but
with bcttcrments which make it
smoother and quietcr than ever be
fore. An oil purifier has been ad-
dcd. and an air cleaning device as
well, and the air. after passing
through the cleaner. is warmed by
passing through a jacket over the
exhaust manifold before il goes to
the carhuretor.
Inspection of the interior of the
bodies reveals many detail changes,
all of which contribute to the more
convenient operation of the ear, or
its bcttcred appearance. Prominent
among these is a co-incidcntal
lock- ON the dash directly beside
the steering wheel column. 4 turn
of the key not only cuts off the ig-
milton but locks the steering wheel
rs WELL making the ear as nearly
theft proof as any lock can.
The dash arrangement has been
changed and improved and the metal
dash itself is finished in Duco of
the same color as the boy of the ear.
The gearshift lever is longer and
more convenient to the hand and
the same is true of the emergency
brake. An excellent grade of uphol-
stery is used on all closed models,
and the cOlOrS chosen harmOnizc
well with the exterior cOlors. The
inside door handles are of the "rc.
mote control type, to borrow "A
term from the radio, and are op-
Grated much more readily. The
steering wheel is an inch larger in
diameter, with rim of corrugated
walnut. An ash tray is provided
in the back of the front seat of the
Sdean.
a gasoline guagc has been added
to the tank in the rear, and study
of that angle of the car also shows
a new. study and smart looking
Npdit tilt Vdiiitis III tHt tdht VI
the coupe, the lines of the rear deck
have been beautified. The large
carrying space in the rear deck has
been made more accessible, yet it
can be securely locked with the same
key which locks the door of the car.
The fact that all these improve
ments in the new Chevrolet models
have made coincident with the low
cring of Chevrolet prices constitutes
a manufacturing achievement of the
very highest order.
"Merely the new dies to build
the changed bodies and Tenders rep
resent tremendous cost, said
Roy II. Womack. "That is the