The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1927-07-06
A. |. B. MEMBERS
WILL MEET
By RICHARD HATTON.

bers of the Washington Chapter
American Institute of Banking, are
today looking over hot weather
wardrobes and brushing the dust
off Of suit cases in preparation for
the departure OF delegates to the
twenty-fifth annual convention Of
the A. !. B. in Detroit on July u,
10. il and is.
Those who will represent the local
organization are: H. w. Burnside,
Farmers and Mechanics National
Bank; Miss S. w. Burwell, National
Metropolitan Bank; Miss Loretta
Ennis, Second National Bank; A. 3.
Henze, William B. Hibbs & Co.;
John Keener, Riggs National Bank;
H. F. Kimball, American Security
& Trust Co.; Leo ]. Moran, William
B. Hibbs & Co.; s. s. Oglivie, Sec
ond National Bank: Frank M. Per-
ley, Ross e. Pollock, William e.
Schooley, A. w. Sherman and Fred
erick p. H. Siddons, American
Security & Trust Co.: T. Hunton
Leith, Security Savings & Com.
merciaI Bank; j. S. Ramsburgh,
Riggs National Bank; /. j. Roberts,
Riggs National Bank, president of
the local chapter; Miss Mabel v.
Royce, Washington Loan & Trust
Company; w. l.. Sanderson, Fed.
eral-American National Bank; NJ.
r. Showalter, Commercial National
Bank; James A. Soper, Lincoln Ma.
tional Bank; E. G. Steffe, Miss Lois
White and Joseph D. Yerkes, Fed
A u
The Washington delegates will
leave this city at $50 p. m. next
Saturday, boarding a special train
carrying delegations from other
Eastern cities. The special is due
in Pittsburgh at 1880 Sunday
morning where, under the auspices
of the Smokey City chapter, the
Washingtonians will be taken on a
sightseeing trip through the bust.
ness section of the city, followed
by luncheon at the Pittsburgh
Athletic Club at noon and visit
to the Carnegie Museum and other
points of interest in the afternoon.
Those who do not care for sight
seeing will enjoy swim at the
athletic club.
The day in Pittsburgh will be COM
Dleted by a dinner to be given in
one of the large downtown banks.
followed by special entertainment
program. The Washington contin-
gent will entrain about midnight for
Detroit. arriving at the convention
city at $40 O'Clock Monday morning.
According to general review of
hRTGinneo rnYl6iffaOc ~ fhA country
by the National City Bank of New
York:
THE business of the country at
the turn of the half year is moving
in good volume. though with indica-
tons OF unevenness here and there
which reflect the presence of some
retarding influences. While figures
on electric power consumption and
bank clearings indicate production
and trade to be still running at
record breaking levels. the recent
decline in steel activity to levels
somewhat below those of year ago
and a, moderate falling off in rail-
way shipments of merchandise and
fess-than-car-lot freight give evidence
OF recessions in some quarters which
are not altogether seasonal.
''On; the other hand. account must
be taken of the fact that business
has a great dea Ito contend with in
the form of floods and unreasonable
weather for trade. while unemploy-
ment resulting from the coal strike
and the reduction of activity in the
automobile industry has doubtless
been a handicap in the regions
affected.
"These conditions. however. are
not I'M themselves important enough
to interfere with the usual expan-
sion Of trade in the fall months.
which we look forward to with con-
fidence."
There is nothing novel in financial
houses advertising in newspapers, !"
declared Paul Loughridge of Bos-
worth, Chanute, Loughridge & Co..
of Denver, in recent talk on 1.-THE
Possibilities of Newspapers in Sc.
curity Advertising" Mr.. Loughridge
continued
But there is hesitancey on the
part of many-perhaps the major
ity--of bond houses to take full
advantage of the tremendous pos
sibilities for good that lie in the
more vigorous and diversified use
of newspaper space. When 1 speak
of possibilities for good, I am re-
ferring not only to the good that
results to the bond house, but to
the general investing public as well.
THE efforts of bond house to
merchandise it's securities are three
fold, all closely linked together; first.
through statesmen; second, through
direct mail circularization: and
third, through newspaper advertis.
ing.
EVERY bond house has its list of
addressograph plates to which a
regular monthly circular is sent.
Month after month these circulars
go out to the same list of COM
paratively few people. If you will
but compare the number of people
on your list to the immense number
of people living in your territory,
you will realize how really puny is
your effort to reach out and make
bond buyers of the masses. If you
figure out the number of calls made
each day by your statesmen, you
will be astonished to see how few
people you really try to sell. 1t
really is pitifully small.
"In venture to say that there
are not over eight to ten thousand
names on any one list in a Denver
bond house, and yet within selling
distance Of Denver, there are at
least three million people.
There is but one medium which
will bring your message to all and
that is the daily newspaper.
yet bond houses, as rule, have