Evening star., 1927-04-11
GODD PAINT TRADE
REFLECTS BUILDING
Manufacturers Working at
Capacity in Principal Gen.
ter, Cleveland.
by j. c. ROYLE.

Special Dispatch 70 The star.
CLEVELAND. April 11.-"Spring
cleaning" new building and industrial
activity have forced paint manufac-
turers to fun capacity production.
Officials Of the Sherwin Williams Co,
largest paint manufacturers, reported
TODAY that sales had shown an in
crease each week for the last 27 weeks
and were running at the rate Of above
S1.250 900 weekly. The Glidden Co.,
second in point of production, also is
running at capacity with remark
able demand for automobile lacquers
and paints for furniture and toys.
Executives Of each concern declare
that no sharp decrease in building
has taken place or is anticipated, so
far as their sales indicate. They point
out that normal housing replacement
demand and that needs of an increas-
ing population call for a construction
program which is little below the peak
attained in the last two years. In
addition, for each square foot Of out
side surface which requires paint pro-
lection, there are II feet of inside
surface. with similar requirements.
Lacquer Demand Good.
Manufacturers in this city, recog-
nized as the center of the American
paint industry. agree that the remark
able growth of the consumption of
lacquers. especially those with a
butanol base. has added tremendously
TO their business without detraCting
in anv vav from the sale of old fash
ioned paints and varnishes. The
lacquers in many instances are home
applied. The Glidden 90. sells millions
of 10-cent cans monthly to depart
ment stores and 5 and 10 cent stores
for sale to housewives who do their
own decorating.
Repainting accounts for a tremen-
Hous volume Of pai1ft consumption,
especially at this time of year. The
Sherwin Williams Co. expects to sell
thousands of gallons in Florida this
Spring and Summer in repainting
structures which were completed hur-
riedly at the peak Of the Florida boom
in order to accommodate Winter tour
lists. The various companies have
complete lists Of Summer and tour
lists resorts and can count on this
business absolutely as the resort own
ers usually are under necessity of re-
painting each year, merely as an item
of eye appeal.
Auto Trade Speeded.
The automobile industry has speed
ed up to point where the demand
for automobile finishes is as high as
ever before. Yet the cost to manu-
facturers Of motor cars is lower be-
cause of the time saved by the quick
drying new enamels. This has a di-
rect bearing on the corn grower,
since the butanol enamels are made
on an industrial alcohol base which
is produced from corn.
The majority of the large paint
manufacturers produce their own non-
ferrous metals, such as lead and zinc.
sThey anticipate no marked fiuctua-
fions in prices for those commodities.
AS to tin for containers, they also are
unworried stating that even if the tin
supply should prove inadequate sub
stitutes are readily available. Much
paint formerly packed in tin contain
ers now is shipped in thin sheet steel
carriers.
By-products Sale Large.
The by-products Of the various fac
tories are finding a tremendous sale. |
The Glidden Co. has a large market
for hthopone, which it sells even TO
competitive paint makers. The Sher-
win Williams Co. supplies a good por-
tion of the textile and fur trades with
dye materials. Copra bought in large
quantities by many manufacturers
yields not only a coconut oil, but
also nut margarine, sold widely to
large confectioners and bakers.
The Sherwin Williams Co. has re-
Gently installed a school for statesmen
here at which a course of six weeks
intensive training is given. officials
say this has been most effective in
squirting sales. The company also has
started a campaign of intimate local
advertising in daily papers which IS
reported to be producing desirable
results.