The St. Paul echo., 1927-04-30
BEAUTY SHOPPE
OPERATOR HELPS
ECHO CONTEST
Proprietor Talks on Art of
Beauty Culture and
Popularity.
Appearance Essential
Owner Willing to Cooperate in
Helping to Build Up
Paper.

Political atmosphere now sur
rounds the Henrietta Beauty Shoppe,
331 No. Chatsworth, st. Paul, MINI.
When addressing a number of candi-
dates in the Echo popularity contest,
Mrs. Coins the proprietor of the Hen
rietta Shoppe pledged her support to
the campaign.
Mrs. Coins talked at length on
beauty culture and said that beauty
alone does not make one popular, but
to gain popularity it is essential to
maintain a neat appearance. In her
talk on beauty culture, Mrs. Coins
gave ten commandments for the aid
of those wishing to gain popularity.
Beauty's Ten Commandments.
l. Thou shalt cultivate love for
the beautiful and make thyself look
thy best at all times.
2. Thou shalt strive with infinite
care to preserve the beauty that ma
ture hath given thee and strive al
ways to add to what nature has neg
lected to give thee.
3. Thou shalt not forget that
fresh air and sunshine, right living
and right thinking are the first
requisites of health and that good
health is essential to beauty.
4. Thou shalt so order thy time
that each day shall be spent to ad-
vantage, never neglecting to give the
mind and body the daily repose and
rest that they require, particularly
sleep" natures sweet restorer."
5. Thou shalt assist nature when
ever possible by the use of cosmetics
and other remedies, remembering
that we live unnatural lives and
therefore must adopt artificial means
to preserve and enhance the beauty
that nature hath given.
6. Thou shalt not disgrace nature
by initiating it in an exaggerated
manner, or one that appears to be
artificial; for otherwise it becomes
grotesque and thou will appear
caricature.
Z. Thou shalt strive to be natural
and look natural, just as nature
would have made us had we lived al
ways under the smile of her sun
beams and in her pure, invigorating
at mosphere.
s. Thou shalt never expose thy
self to public view when assisting ma
ture by artificial means, but shalt
always do so in the privacy of thy
chamber. "Art that conceals art"
shall be thy motto and modesty thy
password.
9. Thou shalt carefully remove
thy makeup every night before re-
tiring, thoroughly cleansing thy face,
hands and neck and gently massag-
ing them with the palms and fingers
and then applying such unguents as
they complexion needeth, so that
thou shalt fall into pleasant and gen.
tie slumber and awake next morning
refreshed and revivified for the days
duties.
10. Thou shalt always remember
that true beauty comes from within;
that thy inward thoughts are reflect
ed on the countenance; that kind
thoughts, good deeds, sweet temper
and a sympathetic heart form the
best foundation cream for the finish
ing touches that cosmetics will give
thy countenance.
Cooperation Sought.
The Henrietta Beauty Shoppe was
the first Negro business firm that Of
fered their cooperation in the echo
Popularity Contest"
All clubs and organizations are
asked to cooperate. Campaign man
ayers are interested in making ar
rangements to have their candidate
appear at all club and organization
meetings, at which time their plat
form and the policy of the Echo will
be talked on.
The support of the business men
and women is also sought. The cam
paign headquarters is at the Office of
the st. Paul Echo, GA Court Block,
st. Paul, Minnesota.
A Minneapolis Office is to be open
ed later. All communications rela-
tive to the contest should be ad-
dressed to the Contest Manager, st.
Paul Echo, st. Paul, MINI.