davidaulloa/AmericanStories huggingface dataset:
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
100000 IN
BUILDING PERMITS
Amount Authorized Brings
Total for Year to Date
SI,79S,9I7

Atlantic city building operations
amounting TO $4,000 or more
authorized during the last seven
days are: Bank building for the
Bankers trust company at 1910
Atlantic avenue by Samuel H.
Headley S14s,SOo; addition to $50
Pacific avenue by the Connecticut
Building company for Anne
Bosatin. $4,000. and the erection
Of store and two apartments for
Harry Nusbaum BY Alexander
Nedelman al 1901 Atlantic avenue
10 COST $4,000.
The total amount Of permits
issued was 100000 as compared
to s6o,e4s for the previous week
bringing the total for March up to
s797,e4z end for the year up to
.sl,7ss.sl7.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05

Setting the pace for Palm sun
day and Easter fashion parades
Sundays display on the Boardwalk
was in the nature. of a dress rehear-
sal RON wnlcn the fashion predict
ers will be able to accurately fore
cast Just what will be worn during
the two great days to follow
Hotter reservation lists indicate
that New York will transfer more
of its prominent citizenry TO the
Boardwalk for Easter than any 9TH
er city.
Every preparation is being made
bv the amusement folk TO receive
the coming throngs. The 100000
pier, ateel Pier and other centers
OF entertainment are open and the
Boardwalk playhonses are announc-
inc special attractions. OF course
society is taking its usual deep in
terest In the coming Easter Satur-
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
ORGANIZE AGAINST
READING PLAN
Opposition to Ordinance
Prepares to Petition for
a Referendum
Many Active

Petitions asking for referendum
on the Reading terminal plan will
be circulated by the opponents to
the Arctic avenue site. Among
those who are protesting against
the Reading ordinance which the
Commissioners are likely to adopt
at meeting to be held Thursday
afternoon are:
West Side Taxpayers League,
Venice Park Taxpayers League,
Arctic Avenue Business Mems
League, Fourth Ward Business
Mems Assn, Northside Independent
League and the Isaac Nutter organi-
cation.
Perfecting the petition will be
accomplished, it is expected, dur
ing the ten days following April Z,
assuming that the City Com
mission passes the terminal ordin-
ance on that day. The number re
quired to create a referendum is
4,400 bonafideI signatures. Those
who are arranging for the petition
declare that they can obtain
10000 if necessary.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
Alright
And Daylight
Advantages
New Twin Homes Under Con-
struction Just a Step From
The Trolley Lines
NEW IDEA IN
FOX-BUILT HOMES
All The Windows Open Out
From -Four Sides of the
House-Special Features
Low Cost
NEW IDEA IN
FOX-BUILT HOMES

4 Foundations are, being laid for
number of specially designed
houses suited to the Jersey shore
and West Atlantic City particularly.
The homes are the idea OF
'Benjamin r. Fox and have been
developed by A. L. Brooks, the
architect for West Atlantic City
homes. The special features of these
houses are the alright and day
light advantages. All windows open
out from one of the four sides of
the house.
The houses will be built in twins,
24x36. The first floor will have
front porch or sun parlor, living
room, dining room, Kitchen and
boiler room. On the second floor
will be three bedrooms and beauti.
full tile bath. The pantries, closets,
shelves and cupboards which are
such notable features of the Fox
built homes Will be included IN the
complete home of the daylight and
alright construction. The exterior
will be stucco and the roof will be
of tile. There will be single car
garage and the new home will be
just a step to the trolley lines.
These houses. will be sold at a
price that will make the carrying
charges less than rent. These homes
are financed without extra cost to
the purchaser. Plans, blue prints
and other information may be OBJ
tanned at the field office, West
Atlantic City Casino, and also at
! he main office of Benjamin r.
Fox, 1902 Atlantic avenue, Atlantic
City.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
Great Importance OF
Color Harmony In Homes
Living With Wrong Colors As Unpleasant AS Living With
Wrong Persons-Rented Houses Lack Color
West Atlantic City Coors

Living with the wrong eolors is
as unpleasant as living with the
wrong people. No home can have
real charm, distinction or beauty
without a harmonious and appeal
ing use OF color. The color plans Of
a home are as important as the
architectural of furnishing plans.
In a rented house one has to
make continual compromises with
color, The external painting scheme
is seldom interesting or individual
and often even ugly and inharmoni-
Gus. The interior walls and wood
work are never quite the right
background for a new furnishing
plan or old furnishings. Consequent
ly, one has to make the best of a
misfit,
One of the great advantages in
building or owning your own home
lies in the opportunity offered for
color schemes which are individual,
harmonious and basically righ;
How manv women would ex-
change the alluring individuality
offered by women's styles for the
deadly uniformity of mems attire
A welldressed woman knows that
certain colors and types of wearing
apparel are more characteristic OF
her own personal type than others,
and consequently are more flatter-
ing and distinctive.
The majority of house extemors
suffer either from deadly unifor-
nifty or from an unsuitable or I'M
flattering color scheme. To-day, the
chemical composition of paint ana
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
This City Is
The Center OF
Developments
Gateway to Worlds Play
ground Is Situated on Main
Trunk Line
ALBANY AVE. BLVD.
IMPORTANT
Plan Of West Atlantic City
Provides for Innumerable
Homes of the Character
Already Built

Importance OF a good front,
recognized as essential in the
world Of private enterprise, is be-
ing practically demonstrated in .
ciTic way in West Atlantic City.
Albany Avenue Boulevard. and the
contributing side streets have about
them an air OF prosperity Pro
jected Improvements now under
way will give added dress to this
South Jersey suburb.
More important than q good
front is that the outward appear
ance be backed By The goods" AS
it is true in private affairs, SO il is
in town affairs. Behind the front.
West Atlantic City is amply sup
Piled with the goods.
The rolling lands that once lay
between Pleasantville and Atlantic
City. beside the Albany Avenue
Boulevard, are fast disappearing.
and in their place. filled in land
and residences spring up like
magic.
Purpose in Layout.
The layout Of West Atlantic Cts
has been designed With a purposes.
although some derelopzns---asass.-ssa
been rather hit,and-miss. The
through highway between Atlantic
City and Philadelphia. that divides
the tract, acts as an artery.
Albany Avenue Boulevard IS
hanked on the South By through
streets TO the boulevard running
along the shore OF the Bay front
proper. The streets are substan-
TALLY built upon. and fine residen-
ces are found thereon. TO the
north of the avenue, more streets
ran through to trolley and electric
train lines. These streets are also
well populated with hne homes and
buildings. In this section stands
one OF the most beautiful automo
bile display places in the State.
owned by the Mathis Motor Com
pany OF Atlantic City
A goodly number Of very fine
homes dot the town-for West Al
lantic City as a suburb is second
TO none-and there are some man
sions and large estates. but on the
whole the residents occupy homes
that families OF moderate incomes
can afford.
Rapid Increase.
Population is Increasing rapidly.
New homes have been built in clus-
tiers ia the last year and now are
being built in numbers. The town
is entireig place oil residences,
I although there are a few unrestricl-
ed lots TO be had along Albany
avenue. These lots are believed
to be selling way under actual gal-
ne at present, being held at $500
I per foot. while property in the III
cinity brings from 81 .4oo to $4,000
| per foot.
| West Atlantic City is destined 70
a marked growth in year or two
1t is IN a direct line with the east
ward flow OF population from Phila-
delphia. and lies at an advantag.
eous position in the corner of tri4
angle, the other two points Of which
are New York and Philadelphia.
the largest cities in the East There
are industries on the mainland al
joining West Atlantic City, ans
new industries are daily inspecting
the section with the purpose Of n
Sailing permanent plants there.
AS West Atlantic City is a logica
distribution point for the entire pop
ulation OF the southern end OF New
Jersey. rapid growth Is assured.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
Survey Shows
Gains in this Area
Building Permits Gain Over
Newark ard Othe. Lead
ing jersey CITIES
MOST Pr )MISING
c TT OOK FOR 1927

Accordin 10 record of building
permits CO piled by S. w. sEraus
and Conn I, of New York. At
iantic City anked fifth in the state
of New Jersey in February, 1927.
According 10 the survey, Kearney
led with permits OF s1,654,210.
Then came Newark, with s1.442,-
$50. Following were East Orange,
with $945,092, and Paterson. with
$924.1S1 Atlantic City permits for
that month totaled $S04,o79. For
the corresponding period one year
earlier. Atlantic City ranked third.
Newark was first with permits to-
totaling $5,627, 425; Jersey City sec
ond with $2,171,65O. and Atlantic
City third with S1,526,219.
New Jersey ranked sixth in the
United States in building The six
leading states We're New York, $685.
26o,5sS; Illinois, $40,477 POI; Cali
fornia, s22,165,472; Michigan. S16,
927 $50: Pennsylvania, S11,597, 944;
New Jersey, $10,514,6O1.
New York, Chicago and Detroit
were practically the only cities
showing gain over February
1926, in permits. Atlantic City
made net gain OF s475,097 in per-
mits over January, 1927, while
Newark showed loss OF $685. .S96
for the corresponding period
The outlook of Atlantic City and
vicinity for 1927 is the most prom
Using one in the state
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05

stains has reached such high
stage of perfection that one verit-
ably has the entire rainbow to
choose from. and there is no
practical or artistic reason for the
Limitation of exterior painting
schemes to few stereoUped
colors or combinations. The use OF
stuceo as an exterior offers new
and delightful field for color plans.
and the many and various delicate
tints 10 be seen in West Atlantic
City are carefully planned by color
experts.
Stacco is closely associated with
Spanish, French and Italian provin-
cial architecture which is essent-
ialy colorful. stucco was never
inteR ed TO be used in its gray
white state. Grays. Bluffs and
yellows seem to be the inevitable
choice of the inexperienced in color
ing stlcco houses when they are
not left uncolored, and the many
delightful color possibilities which
stucco offers are CUTIE generally
neglected, except in some of the
far-Western and Southern states.
This situation has been very care
fully studied by Mr. BENJAMIN K.
Fox, and West Atlantic City re
fleets. ii some sections, the color
full old Spanish missions of old
California. Pistache green, tawney,
amber, gray lavender and Italian
blue have been found by Mr. Fox
to present very pleasing and suit.
Continued on Page AID
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
"a FEET WIDE
S2,4OO A YEAR REM.
Twenty Year Lease of Cor
ner to United Cigar
Company

A 20-year lease Of the store AZ
the southeast corner of New YORK
and Atlantic avenues has been
executed by Ernest Schwehm 70 the
United cigar Stores Company at a
rental price Of $4,000 a year, or
a total of $4So,ooo.
The new lessons viii take pos
session of the store on Dec /, anu
win operate it as cigar store ana
luncheonette. The store has a front
age of "a feet on Atlantic avenue
and is now occupied by the Allan
tic Candy company
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
Roof Magic In
West Atlantic
City Homes
Individuality OF Color Adds
Warmth And
Beauty
STATES AND TILES USED

Just as . pleasing variety of tex
tured, figured and brightly colored
wall finishes are being used in a
larger way on the interiors of small
homes in West Atlantic City, so are
the roofs of houses taking on more
interest through generous use OF
color and pattern. The day of the
drab roof is gone, the roof that
merely shuts out the rain.
While the ROOF of the home must
shut out the rain and be dura bic,
it should at the same time-be-
cause it is one Of the most promi-
nent architectural features of the
house-add beauty through color
and pattern. Architects and roof
experts, working on lines Of color
harmony in West Atlantic City,
have conceived roof pattern that
is cheerful and beautiful to both
the jewellers and the passersy by.
Adds individuality.
The greatest opportunity to in
crease the effect OF the house top
and the entire architectural treat
ment lies in wise choice Of roof
color. The magic influence of color
relieves monotony. ADDS individual
it, and creates the very atmosphere
of home.
Often the largest unbroken eX-
pansion OF house, the roof, sets
it's whole color keynote. Pleasing
lines can be strengthened by tones
contrasting with the body color or
trim of the home, or its setting;
severe lines may be softened by
means of the blending shades. II
is important, of course, that the
roof color be in harmony with the
rest Of the houses, Only thenfdoes
the roof contribute its full snare OF
beauty to the home
Often times people, in watkins
along Albany Avenue, and glanelne
down toward the bayfront, are
heard to say, What beautliu
homes The roofs are so dlstinc
tive." 1t is ROOF magic as it Is
known and practiced by the build
Continued ON Page AID
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
Best Bet For
Those Seeking
Real HOmeSiteS
West Atlantic City Offers
More ADVANTAGES To Home
Builder and Buyer
LARGE L0TS--FINE HOMES


Prospective buyers OF homes IN
New Jersey car do 10 better than
o locate in West Atlantic City, ac-
oording to prominent realtors Of
New York and Philadelphia
West Atlantic City. situated in
Inc metropolitan area OF Atlantic
CITY, less than sky miles from
Philadelphia and one hundred miles
from New York City is enjoying a
natural growth rather than a boom.
There nave been many improve
ments in the town within the past
year. Practically ali Of the streets
have been gravelled, and macad-
am highway runs through its cen
ter The residents own their
homes. There is plenty Of space
for children 10 play and plenty Of
fresh air. Well laid out streets,
well kept lawns and hedges afford
pleasing suburban atmosphere to
the town.
West Atlantic City is provided
with adequate transportation facil-
tiles enabling easy communication
with any outside point New York
City lies three hours away. and
Philadelphia is one hour distant
Atlantic City may be reached BY
motor in nine minutes. and in IF
teen minutes b. trolley
There is property available il
West Atlantic City with every
known convenience at hand. Fea
lures Of the homes are electric
cooking ranges, unusually large
bathrooms, excellent heating facil
tiles, and all other convenieneei
that so to making house a home
The town is also unusually fortun
ate in having room for expansion
! expanding towards the east. wher'
it viii eventually meet the expand
I ing outskirts Of Atlantic City.
West Atlantic City is preparing
for the influx OF people following
the general shore-ward rush Of cit
population that occurs yearly.
new Delaware river bridge 10 b
built across 10 Red Bank viii ais
add to this influx. making West a
lantie City a welcome solution I
1.-THE housing problem
West Atlantic City is equippe
with an excellent lnformatio
Board that supplies data on HON
building in West Atlantic City ~
on request. and may be reached
The West Atlantic City Casino.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
New Vacation Year.

In Atlantic City, Easter Sunday
has come to have triple purpose.
1t introduces the new vacation year,
brings forth the FIRST great week
end OF Spring and gives modistes
and individuals striking setting
for the display OF fashions
1t is no uncommon record when
100000 visitors move along the
Wooden Way on an Easter Sunday
Nor win it be surprise 70 rail-
Confined on Page AID
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
Parades OF Styles Begin
In Boardwalk ThrongS
Resort PREPARES Influx CT Guests For Palm Sunday and
Easter - Playing Around In the
Worlds Playground To-day

day premier OF the annual stage
production Of the Mask and Wig
Club Of the University OF Pennsyl-
vania. known this year as "Hoot
Mon" ana several leading hotels
win have concert singers and in
strumentai soloists OF high caliber
for special programs
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
Are Certain of Rapid Population Increase Here
Value Rendered
By Developer
He Gives Service to the Inves-
tor and Home Builder No
body Else Can Give
EXPLAIN ADVANTAGES
By BENJAMIN R. FOX

II d man waits W DuS d lul tOdt
he prefers to go to someone who
knows all about fur coats,to one of
the leaders OF the profession. The
fact that this man has bought and
sold fur coats for profit, probably
for. a long time, will rather
strengthen than weaken his con
fidence.
There is no reason why a man
should not apply the same logic
to. the purchase of parcel of real
estate, or why ne should prefer a
parcel, not because it is cheaper, or
choicer. but merely because it is
not held by developer
1t is generally believed by those
reluctant to purchase developers
holdings that they can save an OPP
orators profit if they deal directly
with the original owner Granting
that this is possibly true in isolated
cases, it must be admitted that, as
a rule, time. money. and lots of sad
experiences are saved to the pri-
vate investor who selects his pro,
perties from an operators table.
This is so because a reputable
developer -operatoF gives service to
the investor at a fair and legitimate
profit nobody else can give. AS a
matter of fact the get rich quick"
type of operator is practically ex-
tinct. The Office OF a reliable devel-
oper nowadays is a clearing house
where real estate is turned over,
not with arbitrary increases. but
rather with small, quick and sys-
tematically calculated profits.
Gains Advance knowledge
Furthermore, cooperative work
with hundreds and hundreds OF
other brokers, through modern or
CARNATIONS, through the keeping
of specialized records and many
other means, the developer gains
advance knowledge and vision
of Improvements of certain
sections and sharpens his sense
of comparative land and building
values.
He buys early, before the upward
movement starts in a section, and
is in most cases able to undersell
the private owned who has stub
bornly waited for the advantage Of
boom prices.
What is more. many parcels in
the hands of private owners are
badly financed and most of them
require cash payment too big for
the average investor. Developers
on the other hand, are in contact
with. large lending Institutions and
are in position to refinance their
holdings and to improve mortgage
terms so that they can put within
reach of the small investor with a
modest bank account many a parcel
which otherwise would be outside
of his reach.
There is another field where the
operators service becomes OF value
to the purchaser-that OF division
and separation of large sized pro-
perties. Tracts of land and big
building completes, having been
held for many years by estates and
executors, are as a rule, sold in
their entirety. These parcels are
sometimes far too bic for private
investor. They are either syndi-
Gated OIL pur hased by developer
and thereafter sub-divided and sep
arated into small units, and only 50
Continued on Page AID
-
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
WIDER BASIN SOUGHT.
Shore Seeks Approval Of Proposed
Clam Thorouqhfare Change.

War Department approval of a
plan Of Director Harry 7 Headley,
Of the Street Department of Attain
tic City. to divert the course OF
Clam Thoroughfare in order to
make deep, wide basin for ships
in Tie territory between Tennessee
and North Carolina avenues. is
awaited by the City Commission
preparatory to building the long
needed incinerating plant.
Before the city can do anything
towards constructing the plant the
meadow site must be flied in, and
while the dredger is making land.
Director Healley desires to exea-
yate for the basin in the one oper-
alton
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
pEMollsH OLD BUILDING

Demolition OF the old building al
the northeast corner Of Ohio and
Atlantic avenues. preparatory 70
the erection OF a three-story com
mercial structure for Harry Nus
baum. has been completed. Work.
men are now engaged in puttinE
Ia the foundations The projecf Will
be completed about june l.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
AVENUE HOTEL SOLD

The Schuylkill Valley Hotel at
Is S. Michigan avenue has been
sold by the Elrae Corporation to
A. II. Generosity. 1t will be replaced
by a two story garage. The price
i stated at $4,000. Another
$4,000 will be expended in inn
proyements.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-04-05
$3.50 PER FRONT FOOT
Central City Property Brings Good
Price.

The sale of the Brinsley Hotel,
at 1906 Pacific avenue, by Harry
Moore to Harry Weinmann, presi-
dent of the Weinmann Finance
Corp, is reported at $15O,000, or
$3.50 per front foot.
The Brinsley hotel is a four
story frame building containing
40 rooms and occupying a lot, 40
feet by 125 feet 1t has two stories
facing on Pacific avenue.
The Washington times., 1927-05-09

The blue-green eyes Of the
blonde, black-garbed Mrs. Sny-
der flashed at Willard.
Judd Gray couldn't escape
from this poisonous serpent, :
he continued.
This woman was abnormal.
Just as q piece Of steel
jumps and clings to q magnet.
so Judd Gray changed from an
intelligent, attractive force, q
man with character, to his
present state.
Had Gray AN In Her Power
Willard told the jury II they
wanted to see q real picture OF
this unfortunate Ruth Snyder he
would read a letter that had been
introduced In evidence. He read it:
Would that / could get lit and
put out this blaze which is so much
bother to me. =
Willard paused. Then, sOIemnIy:
The Washington times., 1927-05-09
Ruth Planned Poison
For Gray, Willard
Charges
NW04 20


by international News Service
CO u RTH OUSE, LONG
ISLAND CITY, N. Y, May g..
Mrs. Ruth Snyder not only
helped kill her husband, Albert
Snyder, BY hitting him with the
sashweight, but she planned to
poison Henry Judd Gray, too,
William i. Willard, attorney
for Gray, minated in his adj
dress to the jury today.
Willard said there were two
bottles Of whiskey IN the room
where Gray sat drinking just
before he killed Snyder. Gray
got dizzy drinking from one
bottle.
Il think Willard told the
jury, chat the drink Gray took.
from the quart bottle confer
acted the effect Of poison that
was in the small bottle"
The Washington times., 1927-05-09

Think. gentlemen, or her writing
that to Judd Gray. She. used her
body to ensnare him.
She brought up the plans to kin
her husband when whisky was
getting the better, Of Gray. said
Willard.
She had Gray ensIayed, he said,
controlling him like q human mag
net" He reminded the Jury that
she had tried to kill her husband
several different times
This serpent-woman kept sug.
costing to Judd Gray to help her
kill her husband" Millard con.
tinued. At first, she told him he
probably would think her terrible
Continued on PAGE .. Column ID
The Washington times., 1927-05-09

Chariot" and Francois. the one.
eyed devil" as the two daring
French aviators are known in Paris,
had been In the air approximately
The Washington times., 1927-05-09

4
Calls Gray 8 Despicable =
Wallace meant 1.-THE defend
ant Gray" as well as the dis,
trict attorney, BY the term
two prosecutors. Z
Waving his spectacles and
pointing at Gray, Wallace
shouted:
"a my 26 years Of practice
in the criminal legal field, this
is the most despicable creature
LGray) that ever walked on
Gods earth.
In the case Of this man, Gray,