The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1927-04-06
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USE YOUR LIBRARY

USE YOUR LIBRARY
7 IKE many communities ours has its own Pub
lie Library which meets public need SIM
liar to hospital school, or Fairgrounds Its
use may be of wide scope, but its dealing is in
books. The professional librarian knows books and
readers.
The man who tries to interest well read people
in an idea that is to him, but familiar in litera-
ture for decades needs introduction to the local
| library. He needs a book that starts his thinking
ability to functionng. Learn to know yourself be-
come self confident. Doubt anybody you wish but
yourself.
II have no time to read" is worn out way to
reveal the iron clad ruts that people get into
Daniel Wythenback says of this 'There is no
business avocaton whatever, which will not per-
NIT man, who has the inclination, to give little
time every day to study
In library one finds the best thoughts re-.
corded in book form, the best thoughts of men
and women for centuries. A love for these writ
ten thoughts has been expressed by Alexander
Pope "As much company as have kept, and as
much as love it, love reading better"
Quality of books is well covered by Plutarch:
1--WE ought to regard books as we do sweet meats
not wholly to aim at the pleasantest, but chiefly
to respect the wholesome not forbdding either but
approving the latter most"
Books that arouse person to think are often
the chosen of devoted readers But books
afectlOn.
10 Cicero belongs noble epiteth on books:
"Books the food of YOUTH the delight of old
age the ornament of prosperity, the refuge and
comfort of adversely, delight at home, and no
hinderance abroad, companions at night, in travel
ing, in the country"
The modern librarian has a practical idea of
the books in demand. He or she will tell you the
kind of books used most and the favorites among
classes. librarian is expert in classifying
books and readers. The community library and
librarian are good to cultivate as friends.
library card is procurable by anyone by re-
quest Two signatures for Identification are all
that is needed Many books may be taken home
at once on one card Reading enough for two weeks
may be procured at one visit
Once the reading habit is developed, thirst
for knowledge follows. Then a curiosity grows
that makes selfeducation certain. This reading
habit should be encouraged in children. It is easy
at an early age and, like everything else in youth
seems pleasure.
A knowledge seeking people are progressive
and overcome problems and difficulties with little
or no discomfort To interes, people in library
and its many useful books is t, encourage healthy
minds-By Dr. A. E. Skon in East Side Journal.
f-t-f
USE THE NEWSPAPERS
HE VALUE of newspaper advertising is no
longer seriously questioned by any economist.
realization of this value not only to the
advertiser but to the consumer as well is now al
most universal. The latest tribute to newspaper
advertising comes from j. C. McQuiston manager
of the publicity of the Westinghouse Electric Com
pany, and comes with the announcement that be-
ginning April l, the advertising appropriation of
this company will be expended entirely among
metropolitan and local newspapers.
Newspapers" said Mr. McQuiston, seems to
offer the only medium by which we both nation
alize' and lOcaliZe' our various sales campaipns
thus permitting to conduct nationwide cam
paign products and at the same time vary our
program to fit the needs of specific districts
For many years we have been of con-
siderable amount OF newspaper space for certain of
merchandising lines, and the results so obtain
ed have prompted to expand this advertising to
cover all of the many lines in which the company
is interested. "a -
sour decision to concentrate on newspaper
space after careful study of all factors
terng into the marketing, selling and advertising
situation. One important item was fexibility,
whereby could vary plans to conform to
various factors, such weather conditions and
peculiarities in the economic situation with respect
to any particular district of the country.
Certain cities present a greater industrial
market opportunity than others. Others are out
standing in the character and extent of their new
building operations In still others a greater mar
ket is offered for certain products in our merchan-
dising lines than others. The fexibility of news
paper space will permit to all such points
with advertising of specific character"
The firm which fails to appreciate the value
of newspaper advertising cannot hope to keep up
with the progress and prosperity Of the times
National Republican.
THE SEVEN MISTAKES OF LIFE
There aro savar mistakes If l;fo that ,,en,, ~