Evening star. [volume] (Washington, D.C.) 1854-1972, 1927-04-07

is generally conceded that on an aver
age go per cent OF these earnings are
used for expenditures, any means by
which we can protect the 80 per cent
i'm expenditures against mercantile
and financial frauds reflects TO the
economic benefit OF the community.
The bureau has three chief methods
of protecting the investing public
against losses-a broad system Of
education, supplying information 10
inquiring investors. and the proper
tation of law violations TO the proper
law enforcing officers. Joshua Evans,
ir., executive vice president of the
District National Bank. led "A discus
sion of points the speaker had brought
out.
Savings Advertising Talk.
II. Brooks Herring, assistant vice
president of the Baltimore Trust Co.,
delivered an address on Getting Your
Moneys Wortn From Savings Adver-
Using" Mr.. Herring referred to the
rapid growth OF his own bank in four
wears and explained how such prog
ress was made. Establishing CON
venient branches and bringing other
bank services to the aid OF savings de-
positors have been the two big secrets
Of success.
"'rhe part of advertising in this pro-
gram is to maintain systematic con
tact with the banks customers
through the use of suggestive mate
rial built around some financial pla n
involving the use OF the banks sery-
ices. Such material, whatever the
medium, must be attractive enough to
be noticed, brief enough to be Rad
and virile enough to compel action. .
The Baltimore banker asserted that
the investment habits of the Nation
are changing and new investment
habits are being formed. IN the wear
1925, out Of a national income of $751;
600, 100000 approximately $12, 900 ,000,-
600 was saved in some form. The ac-
tual gain in savings was 81 500 900 900;
life insurance, 81 400 900 900: real es-
tate and homes, 81 500, 900 900: the re-
mainder representing a total of So
500 100000, having been invested in
new capital issues.
In conclusion Mr.. Herring discussed
the merits of newspa per advertising
direct mail, billboards. street car and
house-to-house methods. A lively dis
cussion was led by President Victor
Bank Of this city.
The forenoon session closed with an
address by Harry p. Clifford, president
OF the National Association of Mutual
Savings Banks, on Investment of
Savings Deposits" The address dealt
with problems that every banker has
to deal with, but did not concern in
vestments az made by the general
public. The Salem, Mass, banker ex-
pressed the opinion that Government
bonds and notes are the most desir-
able class of investment in which
bank funds can be placed. He then
discussed the value of bankers ac-
ceptances, municipal bonds, real estate
mortgages, bank buildings, claiming
the latter have many advantages even
with the present high cost of con.
struction.
Safety Still Great Point.
Mr.. Clifford also discussed railroad
bonds, equipment trust certificates.
public utility bonds and bank stocks.
He asserted that safety is still the
great point at issue rather than high
Yields. In conclusion the banker
scored the fever of installment buv-
ing, and expressed the hope that the
present convention would find some
way by which the "evil might be stop
ped. The afterdiscussion of this
TOPIC was led by George L. Woodward.
wee president of the savings bank
division, A. b. A, Of South Norwalk.
Conn.
The afternoon session opened with
an address by W. Espey Albig. DEPUTY
manager of the savings bank division.
on Lights and Shadows in Savings &"
The remaining speakers Of the dav
are TO be Henry Fl. Mckee. president
OF the National Capital Bank of Wash.
lngton; Gurden Edwards, publicity di.
rector OF the A. B. A., and Gen. AL.
bert &. Dalton of the United States
Shipping Board.
The visiting women were given an
automobile tour of the CITY TODAY
which ended at the Chevy Chase Climb.
where luncheon was served. One Of
the high lights Of the convention will
be tonight's banquet at the Willard
Hotel, beginning at o'clock. w. w.
Spald will be POSTMASTER and Merle
Thorpe, editor Of the Nations Bust.
ness. chief speaker. The reception
committee includes the following
Washington bankers:
Harry V. Haynes, chairman:
Charles ]. Bell. vice chairman; George
l.. White, George l.. Starkey. Cor
coran Thorn, w. D. Hoover, E. P.
Stellwagen, John B. Larner, C. C..
Glover, III. H. Mckee, M. d. Rosen-
berg, Julius 1. Peyser, II. w. Offutt,
b. F. Saul, w. J. Waller, Robert n.
Harper, F.. G. Addison, jr.; John Poole,
w. T. GalIiher. John r. Cochran, p.
A. Drury, c. H. Pope, Floyd Z. Davis.
Joshua Evans, jr.; Robert V. Fleming,
Col. Wade II. Cooper, w. W. Spaid
and George o. Watson.