The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1927-11-09
PIERCE ARROW
HAS NEW CAR

BUFFALO. n. Y, Nov s.-Presi-
dent Myron E. Forbes, OF the Pierce
Arrow Motor Car Company. an
nounced to the compary's distribut
ing organization. assembled in con-
vention here, a new, moderately
priced Pierce Arrow car. named Sc
ries 81.
The cars displayed at the conven.
ton are gtrikingly representative of
Pierce-Arrow's traditional policy of
producing the finest possible auto
mobiles, regardless of cost, thus put.
lower-priced car.
An astonishing change has been
effected in physical appearance. The
cars. In fact. strike an entirely new
note in body design. bearing no re-
semblance to previous Pierce-Arrow
models. Body and roof lines radia-
tor. lamps tenders and co~l all show
radically different treatment from
more conservative modelling which
have characterized Pierce-Arrow in
the past.
Notable improvements
Although the wheelbase OF $50
inches is unchanged from that of the
preceding model, the new Series 81
carries a notable group OF engine
and chassis improvements, which
contribute to performance standards
heretofore unapproachsd, according
to company officials.
The power plant, designed and
built in the Pierce-ArrOw factory, is
described as an "aluminized, high
compression" engine, which does
not require the use OF "anti-knock"
fuels. Retaining all the economy
and simplicity of its preceding
Series 80 engine. the new engine
develops substantially greater horse
faster acceleration and bettered hill
climbing ability.
Among the engineering features
which contribute to these results
are an aluminium alloy high-con1.
preston engine head, drop forged
aluminium connecting rods, alumni.
UNI alloy pistons, larger bearing
areas on the seven.bearing crank
shaft, an equal distribution" mani
fold and a special carburetor with
thermostatic control for quick &C.
celebration and improved economy.
Automatic fabrication
An automatic chassis fabrication
system, using liquid grease instead
of oil, has been engineered into the
design. Vital points are lubrica ted
simultaneously by pushing a foot
plunger.
Immediately noticeable among the
changes in exterior appearance are
lowered body lines without the
slightest sacrifice in headroom. an
unusual visored roof which arches
and sweeps from front to rear with.
| out break in its lines. airplane
tenders, unusual panelling and mold
ing effects, and a new rear shield
or apron which conceals the gas
tank, rear springs and running gear
and which lends an extremely grace
| full sweep to the body lines.
One feature which. undoubtedly.
will cause widespread comment is
the appearance for the first time
in Pierce.Arrow's history OF a radia.
| tor emblem. This new distinguish.
ing mark is richly enameled re.
production of the Pierce coat of
arms,
| Another departure Of unusual in
terest is the appearance of many of
| the cars with a special helmet de-
sign OF bracket headlamps, although
the famous Pierce-Arrow headIamps
now modernlZed to harmonic with
the new design. are retained for
those who prefer them. When fen.
der headlamps are used, thew carry
with them small auxiliary helmet
| type lamps mounted midway be-
tween fender and radiator in an ex.
tremely graceful grouping.
Interior Features
In the interior. the eve strikes
| Immediately an exquisitely designed
instrument panel which carries
4 speedometer. clock, gasoline gauge,
engine temperature gauge and other
instruments in one grouping under
glass, Indirectly lighted. A new
steering wheel, an automatic ignition
lock, more conveniently placed
gear shift lever and other new fea.
lures are included.
As before, Pierce.Arrow builds the
bodies Of aluminium and northern
white ash with laminated joints.
NitrO.cellulOse finishes in q wide
range of both conservative and dar
ing colors give the cars a lustrous
appearance,
The new model will he placed On
public exhibition in the principa
| cities within the DAxt fvvo xv@@ks