White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1927-12-23
The APPLE DEAL FROM
THE SELLING END

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Many problems Of the apple indus
try, especially those dealing with
marketing and distribution, are being
discussed by the growers and ship
pers. The reactions of a hard-headed
dealer of New York to some of these
questions are interesting, says the
Yakima Herald.
When in Yakima a week ago w.
Joseph Of New York, head of the
firm of Joseph & Co, was asked
whether there, were not too many
northwest brands Of apples. Mr.. Jo-
seph and his company handle more
apples out of the northwest than any
other concern and he has had wide
experience in the sale of fruit, hence
he showed no hesitancy in answering
any question put to him.
"There are not too many brands"
he said. "We want competition for
competition is the life Of trade. Retail
ers do not want to handle the same
brands. Take the instance where there
are only two stores in a town. Each
retailer would want to handle DIFF
ferent brand from the other. Each
one would want to convince his Gus
toners that he was selling the best
apes.
II understand that you have at
least so lab.ls in the Yakima valley.
That is all right. The eastern job
ber wants to handle number of dit
ferent brands so he can supply his
customers with what they want. One
will want a certain brand and an
other a different one. The fact of
there bsing many brands creates bs:-
ter demand and we are able to sell
more apples.
Suppose that there was only one
brand here in Yakima, the big fellow
would have the advantage and could
squeeze out the small fellow. AS
it is now a man may start up in the
business of selling fruit, adopt a
brand of his own and gradually work
up trade. If there was only one
brand he could not do that SO easily.
No, would not say eliminate tne
various brands. Give every fellow a
chance and let the best man win
Should there be two grades of ap-
pies instead of three? This was an
other question put to Mr.. Joseph.
The extra fancy is for the best trade,
the fancy for the middle class t.ade
and the c grade for the poor people,
he said. There is place for each
grade. he avowed, and considered
that it would be mistake to change.
THE c grade apple is good apple,
practically as good as the fancy, but
we can sell it for less and therefore
need it, he declared Last year We
had too many Of tha fgrade, but this
year we will make use OF them all. J"
Regarding baskets he said that they
eeerned to 90 we'll in Athe middlewes'
with the poorer people, but are not
needed in the east because there are
plenty Of low grade apes there to
supply the demand. That sort OF
trade in the east cam be supplied by
home grown stuff, while the better
trade will take high class stuff from
the northwest.
! Five-t.er stuff is not necessarily a
handicap to the industry in the
northwest, he held. The foreign trade
wants such apples and there is good
outlet for them in England. By
placing them there the industry has
relieved the pressure in the domestic
market and this has resulted in rais-
ing the price of the five-tier stuff.
Instead of. the five-tier apples bring
ing ST. tox less than the standard
sizes, as they did eight to nine years
ago, they now bring within Is cents
as much as the better sizes. The ex-
port business means much to the
Industry and we can't do without it,
he asserted.
Gas regards varieties of apples it
is necessary to have enough to take
care of requirements through the sea-
son." Mr.. Joseph said. "The lesser
varieties, such as the Arkansas Black,
Black Twig, Grimes and Ganos cause
no particular difficulty. The limited
tonnage offered of these is readily
disposed of for thee are sections that
use Them.
"The south takes these varieties. :
found that IN Arizona they are crazy
about Arkansas Blacks. The south
seems to want Grimes, while New
York does not want them.
"The Winter Banana is the first
apple of the season. It is good locker
and sells readily. South America takes
some Of them and so does England.
The Jonathan is the next apple: We
have a good deal of trouble with it
and it is not entirely satisfactory as
it does not stand up well. We need
better variety for the same season,
on. that keeps better.
I'VE need the Rome for it is a tine
baker. The world loves the Spitzen-
burg, 60 there is no trouble in SELL
ing the limited tonnage which we
have. AS to the Delicious. we need
it for it is the cream OF the app'es.
For the late market we have the Wine
san and the Newton
IL would tell the fruit growers OF
the Yakima valley not TO take out
trees of the Arkansas Black variety
or similar varieties, if the trees are
good ones. 1t does not hurt to have
them for the south wants them"