The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1927-03-18
ADS INTEREST
D. c. BANKS
By RICHARD HATToN

A number OF Washington banks
are evincing interest in the present
membership drive being conducted
here by the Financial Advertisers
Association, i department Of the
International Advertisers Associa
ton, which is working to bring to
financial houses a realization Of the
benefits to be derived from properly
written and properly placed adver
Using.
Frederick p. H. siddons, secretary
Of the American Security and Trust
Company. who Is q member OF the
national extension committee Of the
association has pointed out that the
association makes a strong appeal
to institutions and financial firms
spending money for advertising
whether the sums thus spent be
large or small.
''Obviously,,t says Mr.. Siddons.
'sthe association is able to eliminate
much costly experiment and, through
the advice and assistance of its
experts. is able to render a vain.
able service to members"
The announced standards of
Practice OF, the association are:
Encourage clean and efficient ad-
vertising.
Discourage the publication by
newspapers and periodicals of ii.
nancial advertising that does not
measure up to the highest standards.
Develop among financial institu-
Ntions mutual points Of contact which
will tend to improve their advertis'
ing SO that this bettermel,. viii be-
come permanent and nationwide.
Encourage by advertising the in
veStment through reputable financial
istitutions Of the surplus moneys
Of the American people.
Discourage unreliable and unsafe
investments.
Make financial institutions realize
the value of advertising.
BY cooperation, determine the
most effective means of building
business, through advertising in
the various departments of a
modern financial institution.
Local banks are taking an inter
est in the present effort to increase
membership in the association here,
ana officers Of those institutions
which have already been benefited
through their membership are urg.
Ing others to take the necessary
steps to profit by the associations
work.
An offering Of 100000 out OF an
issue OF $1.046,0O0 Columbia Sand
and Gravel Company per cent
cumulative preferred stock at 800
per share IL being made by Crane.
Paris and Company. Others asso-
ciated with Crane. Paris and Com
pany in the offering are w. B.
Hibbs and Company. G, NJ p
Murphy and Company, Glover and
Father, Eastman. Dillon and Com
pany, Irving and Johnson, Stien
Brothers and Boyce, Southern Sc
cufities Corporation, and Robert
Garrett and Sons.
The Columbia Sand and Gravel
Company is successor to the Colum.
hia Granite and Dredging Company
engaged in dredging and marketing
sand and gravel in and near Wash
ington. Extensive stone 1uarries on
the Virginia shore OF the Potomac
river are also. owned and operated
by the company.
Total appraisement OF all prop
critics, plus cest Of new property
and equipment is placed at ST..
$50 500. 90.
Net earnings before Federal taxes
and depreciation In 1928 were S26A
604.A4 and the company earned on
preferred stock after taxes and de.
probation $3.50. The net earnings
of the company for the first two
months Of the current year show an
increase OF $1,000 over the core.
spending period In 1928.
Considering the large amount OF
work OF ell kinds, public and priv.
ate, contemplated In Washington
and adjoining territory during the
next few years. said Clyde B.
Asher, president, yesterday, 'the
prospects for an increased volume
Of business are very bright"
The Potomac Joint Stock Land
Bank moved its offices today to
suite 262 Munsey Building. It will
occupy the second floor front.
This institution was organized in
May, 1928. By George A. Harris,
who IL president OF the hank. and
his associates. The capital and sur.
plus is now Sass. 900. and total re.
sources. II z1cess Of $4,000 900.
This beT = the only institution
Of its kind located in Washington,
and its territory is Maryland and
Virginia. The bank has had a
rapid and healthy growth, and il
on q substantial dividend basis.
The directorate IL composed of
prominent bankers and business
men OF washington, Maryland and
Virginia.
Interest in the New Bank Wo.
mems Club IL growing among wo-
men eligible for membership and
the originators of the idea of or.
gaming an association of bank
women in Washington and the lead.
ing spirits in the club are very
much gratified with the way the
proposal has been received
There are number Of women in
local financial institutions holding
positions OF trust and responsibility
ana the field for advancement is,
almost un1irnited. The club has
only been underway a short time
but has met with instant success.
- - -
IFs.ss.ssss