, 1927-06-01
Henry Ford Announces Early Production of
New Ford Type to Replace old Model 4

Early production of a new Ford
car superior in design and perfor-
nance to any now available in the
low-priced. light-car field, has been
announced by the Ford Motor Com
pany.
Henry Ford. designer of the car,
and Edsel Ford, president of the
Company, both states hat within
the next few weeks they will give
a complete description of the new
model.
The famous Model I Fc-d, which
still leads the automobile industry
after twenty years of manufacture,
will continue to be a substantial
factor in Ford production, in view
of the fact that about ten million
cars of this model are still in use
and will require replacement parts
and service.
"The Model T Ford car was a
pioneer" said Henry Ford recently.
There was no conscious public
need of motor cars when we first
made it. There we're few good
roads. This car blazed the way for
the motor industry and started the
movement for good roads every
where. 1t is still the pioneer car
in many parts of the world which
are Just beginning to be motorized.
But conditions in this country have
so greatly changed hal further re-
is now desirable and our new model
is a recognition of it.
Besides the Model T itself, an
other revolutionary element which
the Ford Motor Company introduc-
ed twenty years ago was the idea
of service. Some of the early man
ufacturers proceeded on the theory
that once they had induced a man
to buy a car they had him at their
mercy; they charged him the high
est possible price for necessary re-
placements. Our company adopt
ed the opposite theory. We believed
that when a man bought one of IL
cars we should keep it running for
him as long as we could and at the
lowest upkeep cost. That was the
origin of Ford service.
"The Model T was one of the
largest factors in creating the con-
ditions which now make the new
model Ford possible. The world
wide Influence of the Ford car in
the building of good roads and in
teaching the people the use and
value of mechanical power is con-
coded. Nowadays everybody runs
some kind of motor fpower but
twenty a ago only the adventur-
Gus few could be induced to try
an automobile. II mad a harder
time winning public confidence
than the airplane has now. The
Model T was a great educator in
this respect. 1t had stamina and
power. 1t vas the a that ran
before there were good roads to
run on. 1t broke down the barriers
OF distance in rural sections, brot
people of these sections closer to-
gether and placed education within
the reach of everyone. We are all
still proud of the Model T Ford
car. If we were not we could not
have continued to manufacture it
SO long.
win thc new OTQ we propose
to continue in the light-car field
which we created on the same basis
of quality production we have al
ways worked, giving high quality.
low prices and constant service
We began work on this new model
several years ago. In fact. the idea
of a new IA has been in my mind
much longer than that. Rut the
sale of The Model T continued at
such a pace that there never SEEM
ed to be an opportunity to get the
new a Started. Even now the
business is so brisk that we are
up against the proposition of keep
ing the factory going on one model
while we tool up for another. I
am glad of this because it will not
necessitate a total shutdown. Only
a comparatively few men will be
out at a time while their depart
ments r being fooled up for the
new product. AT one time it looked
as if 10000 men might be laid off
temporarily. but we have now seal
ed that down to less than $4,000
1t a time. The lay-off will be brief
because we need the men and we
have no time to waste.
"At present I can only say this
about the sew models has speed.
! style, flexibility and control in traf-