davidaulloa/AmericanStories huggingface dataset:
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
MISS BROWN SURPRISED
Friends Give Birthday Party in Her
Honor-Affair Enjoyed.

Miss Christina Brown was
rendered a delightful surprise
party by several friends at her
home, ITO Iowa avenue, Thursday
night in honor of her birthday
She received many lovely gifts.
Music, games and dancing were en-
joyed until a late hour when a
very enjoyable birthday luncheon
was served in the prettily decorat-
ed dining room. The table was
beautiful with pink rambler roses
and favors of pink and white.
Attending were: Mae Hogan,
Marilyn Thomas, Betty Thomas,
Dorothy Allen, Peggy Miller, Irene
Brown, Irene Mitchell, Emma Price,
Laura Sutton, Christina Brown,
Morris Brewin, Edwin Gross, John
Boyd, Jacob Reed, Weldon Feni-
more, Dick Burroughs, Russell
Taggert, Leon Taggert, and Haines
Johnston.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
Coming Events
Tonight.

Tonight.
SUNSHINE SEWING CLUB will
hold a party on the Million Dollar
Pier.
ALLEQUIPPA COUNCIL, No. Z,
Daughters of Pocahontas, will hold
meeting in Red Mems hall at 8
P. NJ.
LADIES AID SOCIETY OF Sa-
lem M. E. Church, viii meet in the
church at 8 o'clock.
WIDOWS CLUB will be enter
tanned at the home of Mrs. Arlinda
Cramer, Woodland avenue, s P. M.
Wednesday.
PHILATHEA Glass of Salem NJ.
E. Church will hold an all-day par
ty on Million Dollar Pier, Atlantic
City. Troileys leave Park avenue
and Main street at 1915 A. NJ.
LADIES AID Society OF Bethany
NJ. f. Church. will hold meeting
in the church.
ROUND TABLE of Energetic
Lodge No. 102, Shepherds of Beth
lehem, will hold their regular meet
ing in Red Mems hall at g o'clock.
STERLING COUNCIL No. 80,
Daughters of America, will hold in
stallation Of officers in Jr. o. u. A.
NJ hall at 8 p. NJ.
Thursday.
ONWARD BIBLE CLASS of the
First Presbyterian Church will meet
at the home of Mrs. Louis Thomp-
son, Linden avenue, at O'Clock.
LADIES AID SOCIETY OF st.
Johns NJ. p Church will hold a get
together meeting i'll the church at
s o'clock. All members and their
friends invited
COURT HAWTHORNE No. 1920,
will hold business meeting in'Red
Mems hall. at p. M.
SEWING CIRCLE Of Keystone
Chapter, No. 69, will hold an all-day
sewing party in Masonic hall, Lin
wood.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
WILL SEND DELEGATE
Y. p. 3. to Have Representative at
Convention Held at Delanco,
New JERSEY.

At meeting of the Y. p. 3. held
at the home of Miss Mary Foster,
115 e. Adams avenue, plans were
discussed for sending a delegate to
the convention in Delanco, N. J..
After the close OF business a social
hour was enjoyed and refreshments
served.
Those present We're: Mr.. and Mrs,
Gene Berry, Mr.. and Mrs. William
Zulker, Mrs. Ford Spencer, Mrs.
Walton Click, Mabel Pennington.
Francis Click, Ruth Supplee, Ethel
Joslin, Virginia Weeks, Mary Foster,
Stanley Mitchell, Roy Frendlick,
Hyatt Cradle, Alice McKeen.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
CONDITIONS IN CHINA
TOLD BY MISSIONARY
Society of First Presbyterian
Church Hears Interesting
PROGRAM.

Is
Rev. Mr.. Yerkes, missionary
from China, discussed conditions
in China at meeting of the
Woman's Missionary Society of the
First Presbyterian church in the
church Thursday night. He told of
the political, economical and spirit
ual life of the Chinese and their
need of the service of the mission
aries. Musical selections were
rendered by girls of the West
minister Guild. Ruth Thompson
added to the enjoyment of the pro
gram by reading THE Paint Pot"
by Anne Campbell, and Violet
Morris gave an interesting
recitation.
The Society will dispense with
meetings until September when
their fall and winter activities
will commence. A social hour was
enjoyed and refreshments served.
Attending We're: Miss Hannah
Madden, Mrs. Marion Price, Mrs.
Townsend, and Mrs. Conklin, OF
Absecon: Mrs. Preston Adams,
Mrs. Lewis Muhley, Mrs. Harry
Baker, Mrs. Wilbur Steelman, Mrs.
Gertrude Sanders, Mrs. Anna
Eckman, Mrs. Margaret Ireland,
Mrs. Raymond Thompson, Mrs. M.
J. Cheney, Mrs. William Gordon,
Mrs. Gus Koehler, Mrs. William
Thudium, Mrs. Albert Tresider,
Mrs. j. A. French.
Mrs. Morell Cordery, Miss Laura
Muhley, Miss Agnes Wilson, Miss
Ruth Baker, Miss Kathryn Porteus.
Mrs. Ray Ireland, Miss Nesta
Tresider, Miss Dorothy French,
Mr.. and Mrs Ezra A. Lake, Rev.
and Mrs. Thomas M. Simanton,
Mrs. Neil Campbell, Miss Mary
Stephenson. and Mrs. Samuel
Carton.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
80 -----------------
INSTRUMENTATION PARTY
Viii be Held in the w. E. Chapel
on Tuesday.

An Americanization party will be
held Tuesday afternoon in the NJ.
Z. Chapel. The affair will be given
under the Prohibition Guards of the
w. C. T. T. under the leadership
of Miss Mabel Pennington. Each
little girl will bring foreign child
with them.
They will have as their guests
members of the local branch w. c.
r. u, Mrs. r. J. Frendlich, County
President; Mrs. Ellick, County SUI
perintendent of L. T. l.; Mrs. Flea
nor Mourer, of Elwood; Mrs. Sadie
Wood, County secretary, w. c. T.
T.. and Mrs. Lillian Pennington,
president of the Absecon Branch
W. C. T. U. and also treasurer Of
the County organization.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
HOLD BEACH PARTY.
Young Peoples Branch Has Sue
cessful Affair.

The Young Peoples Branch of
the W. c. 7. Z. held beach party
in front Of the North Brigantine
Coast Guard Station, which proved
huge success. This branch is un-
der the work being done by the di-
reetors on Soldiers and Sailors of
the W. C. T. U.
The merry-makers built large
hon fire where doggies We're roast
ed. Those of the Coast Guard Sta
tion who enjoyed the evening with
them We're Captain C. H. Smith,
Romulus Daniels, Harry Higbee,
Earl Mann, Wells Stebbins, Kermit
Godfrey, Clarence Holmes, Boyd
Midget and Demus Midget About
80 persons from Absecon enjoyed
the evening.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
In Linwood Borough
Mrs ALTON SANDERS Road & Elm Avenue.
NelDsy
Notes
HAS FREEDOM PARTY
Affair Given in Honor of John Plat
Well Attended.
MRS. ALTON SANDERS. {

Affair Given in Honor OF John Plat
Well Attended.
A freedom party was given by
Mr.. and Mrs. John Platt at their
home Friday night in honor of their
son, Johns, twenty-first birthday
anniversary. The decorations were
carried out in red, white and blue
Games and refreshments were en-
joyed.
The guests were Mr.. and Mrs.
Cecil Smith, Miss Vera Hardy, Vim
cent Williams, Miss Elizabeth Her
rick, Miss Bessie Croasdale, Frank
Miller. Miss Abbie Sanders, Oscar
Ireland, Miss Bertha Steelman, Viii
liam Krumm.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
ENTIRE NOUS CLUB MEETS
Hall On Reading Avenue Being
Remodeled-Play Plans
Discussed

LfSNuSoSo.
Several matters of interest to
members were discussed at meet
ing of the Entire Nous Club of Mt.
Pleasant church in the hall Tues
day night. The play school Days"
which will be given Thursday night
was talked over, and final arrange
ments made. The hall is being re-
modelled, the ceiling of the kitchen
being raised and a platform erected
which will assist materially in the
presentation of the play. The bust
ness session was in charge of
Charles Falkinburg president.
Present were: Mr.. and Mrs.
Raymond Ortendahl, Rev. and Mrs.
e. w. Pettet, Mr.. and Mrs. Charles
Falkinburg, Mr.. and Mrs. William
Booye, Mr. and Mrs. Philip Bowen,
Mrs. Sara Hires, Mrs. Asentha
Harris, Mrs. H. w. Hendricks, Miss
Helen Trumbore, Miss Marion
Adams, Miss Marion Traumbore,
Lemuel and Francis Hires, Eiwood
Bowen, Sara Bowen, Mrs. Jennie
Manning, Mrs. Percy French, Mrs.
Mae Martin, Louis Bowen, William
Bowen, Miss Helen Neff, Francis
Bowen, Betty Bowen, Herman
Pritchard, Corey Candy, William
Biggs, Herbert Bowen and Howard
Candy.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05

Junior Ditmas, son of Mr.. and
Mrs. A. Ditmas, of Park ave-
nue., had tonsil operation per-
formed in a private hospital in
Atlantic City recently. He is now
Commissioning at his home.
The two children of Mrs. Milton
Clark, of w. Park avenue, have
been quite i'll.
Mrs. Horace Craig, Of e. Pacific
avenue, had as her guests Wednes-
day her sister and brother-in-law,
Mr.. and Mrs. Isaac CHANNEL, Of
Atlantic City.
Among the Mainlanders attending
the last meeting of the season of
Atlantic City Chapter No. SO, o. E.
S. held in Moose hall, Atlantic City
were: Mrs. William Richie, Miss
Mary Ritcnie, Miss Lille Richie
and George p Johnson, of North
field; Mr.. and Mrs. William Uron,
Mrs. Charles st. John, Mrs. Mathew
A. Booker, and Mrs. Martha
Powell.
Mr.. and Mrs. William Foster ST.,
and Miss Mary Foster. of lib e.
Adams avenue, spent the weekend
holiday with Mr. and Mrs. Harry
Olsen, in Camden.
George Generosity, of Lake
place, who is spending six weeks
in California, will visit his sister,
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
Newsy
Notes
JOLLY FIVE MEETS.
Enjoy Surprise Party at Home of
Mrs. E. Mannery.

WI 20 e. fUdUHCTJs
The Jolly Five Club was enter
tanned Wednesday night by Mrs. e.
Mannery at her home on Leeds ave
nue.. Her daughter, Mrs. C. Lippin-
colt, assisted, the affair being a
surprise to Mr.. Mannery on his
birthday anniversary.
The evening was passed with
games and music. A duet by w.
Price and Mrs. S. Wood was en-
jOyed, as was one by Mrs. Mannery
and Mrs. Eippincott. A solo dance
was given by w. Price. AT late
hour the hostess served dainty re-
freshments.
Those present were: Mrs. Louis
Starr, of Newark; Mrs. Hattie In
gersoll, Mrs. Nellie Hackett, Miss
Elizabeth Hilton, Mrs. Sadie Wood,
Mrs. Carrie Lippincott, Webster
Price and Mr.. and Mrs. Mannery.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
SALEM TIES LEAGUE.
Nine Defeats Myers Team in Close
Game-Score So.

Gdme-SCore Ok
The Salem Church baseball team
tied the league by defeating Myers
team, score So, with George Price
knocking home run.
The lineups- Salem: Philip
Woodall, catcher; George Price,
pitcher; Earl Nixon, first base;
Robert Hudson, second base; An
drew Carmen, short; John Haines,
third; William Oakley, left; George
Fleming, center; Bennett Hurtz,
right.
Myers team: Charles Kraft, cat
cher; Elwood Meyers, pitcher; Will
liam Thompson, first base; William
Myers. second; Leroy Hickman,
short; Henry Carly, third Richard
Myers, right; Gordon Hurtz, center.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
ENTIRE NOUS CLUB
TO PRESENT SKETCH
Mrs. w. {. Pettet Coaching Play
At Mt. Pleasant Church.

At Mt. Pleasant Church.
"Sehool Days" u sketch, will be
presented in the Mt. Pleasant
church hall, thursday night by mem
bers of the Entire Nous club of the
church.
Mrs. w. E. Pettet, who is coach
ing the play has announced the
following cast: Teacher, Edgar
Baker; Liza Ann Snodgrass, Mrs.
Grace Bowen; Samantha Small,
teachers pet, Mrs. Mary Orendahl;
Bilious Smith, Philip Bowen; John
Jacob Astor, Walter Fields;
Erastus, William Bowen; julius
Smith, William Booye; baby
brother, Herbert Bowen; Lydia
Pinkum, Mrs. William Booye;
Jerimiah Quackenbush, Charles
Falkenburg; Philippine, Fannie
Martin; Cornelius Vanderbilt,
Corey Candy; Deacon Tidd, VIM.
Biggs.
The infant class will include
MehitabIe Hornswoggle, Asentha
Harris; Peruha Jones, Lille
Falkenburg; Tooti Fruitti, Mrs.
Frank Hires; Buster Brown,
Lemuel Hires; and Christopher
Columbus, Raymond Ortendahi.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
Pity the Whale!

The lesson was about Jonah
and the teacher wished to empha-
size the fact that Jonah's dis
obedience caused discomfort to all
on the ship. "Jonah suffered for
his disobedience, but who else had
to suffer because the prophet sin
ned?" he asked please, sir, the
whale" replied one boy.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
Official Board to Meet.

The July meeting of the Official
Board of Central M. E. Church will
he held tomorrow evening at eight
o'clock. All stewards and trustees
urged to be present.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
MRS. WARNER HOSTESS

Mrs. Milton Warner, of Frambes
and Clematis avenue, very gracious
ly entertained members of the
mixers clug at her home Wednes-
day night. The two guests of the
club were Mrs. B. Rogers, of this
city, and Mrs. Edward Kline, of
Mortified. Several games of 900"
were enjoyed and prizes for top
score awarded to Mrs. Rogers and
Mrs. George Kellar. A dainty
luncheon was served by the hos
tess at a late hour.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05

Mrs. Harold Ashton, in PasedinaI
this week.
Mr.. and Mrs. Philip Bowen, of
Delilah and Linden avenues, had
as their guests over the weekend
holidays. Mr.. and Mrs. Paul w.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
SENIORS ENTERTAIN
Atlantic City Casino Is Scene OF
Dinner-Dance

The Atlantic City Casino was
the scene of a delightful affair
Thursday night, when members of
the 1927 graduating class of the
Pleasantville High school feted the
faculty of the school at a dinner
dance. The affair, managed by
George Weseott, president of the
class, proved most entertaining
and enjoyable. The guests were
seated at small tables after search
fng for the place cards bearing
their names. The fayors were
handkerchiefs with pretty gift
card attached.
Following the dinner, dancing
was enjoyed until late hour.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05
League to Meet.

The regular business and social
meeting of the Epworth League
will be held Tuesday evening at the
home of Mr.. and Mrs. Carlton John
son, 1918 Belhaven avenue, Atlantic
City.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05

The Vacation Bible School will
give public demonstration of
handcraft work and recitations of
Bible passages on Friday evening,
July IS, in the social hall.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05

Moody and son, Martin R. Moody,
of Collingswood.
J Mrs. Victor Jagmetty of Man
and Franklin avenues, has enjoyed
several weeks visit with her sister,
Mrs. ). B. Kelly in Pittsburgh.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05

30x3Na Reg. Cord .....S 900
3ox3Ia Oversize Cord. HIPS
29x4.40 Overs. Balloon. 12.45
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-07-05

30x3Ia uSCo Fab. s. us
30x3Ia UScO Cord -. S.25
30x3Ta Usco o. S. Cord. 800
29x4.40 Usco Balloon CTS
3ox3I2 Reg. Royal Cord 9.75
3ox3Ia Q. S. Royal Cord 1850
2ex4.40 Balloon Roy. Cd. 1880
The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1927-08-12
farm FLOCKS ARE
BACKBONE OF EGG
INDUSTRY IN j. S.
q Harris & Ewing.

In spite Of the growing Importance
OF the specialized poultry farm and
the commercial farm flock the gen.
eral farm flock is still the backbone
of the poultry and egg industry from
the standpoint of volume of produe-
ton, according to Roy G. Potts, chief
poultry marketing specialist, United
States department of agriculture.
The farm flock is rather small in
size and is only a small part of the
activity on the general farm, often
not being considered a very important
part. But in the aggregate, more
than 80 per cent of the total produc-
ton of poultry and eggs comes from
just such flocks. Because of it's
minor Importance the general farm
flock is likely to be subjected to some
neglect at times, to be less cared for
at all times. and to consist of stock
that has not been highly improved.
Specialized poultry farming, how.
ever, has been on the increase during
the last six or even years and con
tlnues to become more and more. inn
portant. Specialization is mainly
along the lines of egg production
On specialized farms poultry is the
sole o main business and the owner
is dependent upon it almost exclu.
sively for his living. Generally the
most up-to-date methods are employ
ed and the most improved stock used
The commercial farm flock, on tn,
other hand, is not an exclusive en-
terprise on the farm but is one tina
is given more than usual attention
in management and breeding. TIL
poultry and egg crop of the countr,
is produced by these three primaril,
different types of flocks or farms
the most important of which is still
the general farm flock.
The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1927-08-12
.24S BEARS Seen
IN YELLOWSTONE

YELLOWSTONE PARK, Wyo.-A
total of 248 bears, TIA black and
brown and "a grizzlies have been seen
along the highways and at the feed
ing grounds in Yellowstone National
park during the 1927 season accord
ing to q recent count made by park
rangers. The count on black and
brown bears as submitted reports 20
at Old Faithful, 8 between Old Faith
full and West Thumb highway district,
z at West Thumb station. 20 between
West Thumb and Yellowstone lake, 80
in Yellowstone lake district, 65 in
Yellowstone canyon district, 2 at
Tower Falls and II at Mammoth Hot
Springs. This number includes Al
cubs, it being no unusual sight to see
a mother with three cubs. The count
On black and brown bears does not in
clude many Of the points along the
highway where bears are commonly
seen or any of the large areas of the
back country rarely visited by tour
lists.
Of the "a grizzlies counted the Vel.
lowstOne canyon district claims So
the lake district II and Old Faithful
10. The count submitted by the Can
yon district includes one mother will
4 cubs, three mothers with 8 cubs
each, 8 mothers with 2 cubs each ant
3 mothers with one cub each.
The feeding grounds at Old Faith
full, Yellowstone lake and Canyon ar
the feature attractions at thesl
points. Seating accommodations nav,
been provided at Old Faithful an,
ranger lectures on the bears and 9th
er wild animals of the park are de
livered each evening at 1880 O'Clock
These lectures have been well attend
ed and have been subject to favor
able comment by tourist audiences.
The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1927-08-12
new MONTHLY
PUBLICATION TO
DRAW SETTLERS

Beginning with this month a new
publication, "The Northwest, will be
issued by the agricultural develop
ment department of the Northern Pa
cific railway as a part of the pro-
gram of the railroad for attracting
settlers and investors to the North
west.
"The Northwest" will be sent for
a period of three to six months to all
lnquirers who have expressed an in
terest in farm, business or profess
sional opportunities in the states
served by the railroad. It is a we'll
illustrated, eight-page publication de.
signed to- keep such prospects In
formed regarding new developments
In the Northwest, and to give them
a more intimate acquaintance with
the country. SO as to encourage fur
Their investigation.
Opportunities for profitable crop
livestock and fruit production; infor
nation on industrial and agriculture
conditions; stories of the success o.
those located in the Northwest; bust
ness and industrial opportunities anC
professional openings, together witt
current land rentals and listings vii
be featured.
Each issue will carry a brief de
scription of a particular locality. Tn
first issue might be called the Min
nesota edition, as it describes NOR
especially the red clover country o
northern Minnesota. Other district
to be taken up in order are, the Re
river valley, central North Dakots
eastern Montana, central Montana
the Bitter Root valley, Clarks For.
and Flathead valleys, the Panhandl
Of Idaho, the Palouse and Big Ben
countries in Washington, the valley
Of the Yakima and Walla Walla, ais
IN Washington, and Western Wash
ingtOn and Oregon.
The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1927-08-12
FORMER BOHEMIAN
RESIDENT HONORED

FULTON, Mo. (SpeciaD-Dr. E. R.
COckrell, president of the William
Woods college and president of the
Kiwanis club of Fulton, has just been
named chairman of the program COM
mittee for the 1923 Missouri state
convention of the Christian church,
which will be held at Moberly on a
date yet to be decided unon.
The Craftsmanship of this commit
tee is regarded as the most impor-
tant at the disposal of this large Mis-
souri, organization, as the program
committee virtually outlines every
thing of consequence that is done at
annual meeting. DR.. Cockrell has
had wide experience in assisting in
arrangements of this character and
for that reason was asked to take
the Craftsmanship for 1928.
DR.. Cockrell also has been named
a member of the educational commit
tee of the Northeast Missouri Cham
Der Of Commerce, his selection COM
ing because of his connection with
William Woods college and because
of his activities in the Fulton Cham
Der of Commerce. of which he is first
vice president.
The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1927-08-12
IMPROVING DAIRY HERDS THROUGH
COOPERATIVE BULL ASSOCIATIONS

Every dairy herd needs a high
class bull at its head if the herd is
to be improved, says the United
States department of agriculture. For
the dairyman who has a small herd
and is short on finances, the cheapest
and best way to obtain the use of
first-class purebred bulls is through
the work Of a cooperative dairy-bull
association.
A bull association is a farmers or
ganization whose chief purpose is the
breeding of better dairy cows through
joint ownership, use, and systematic
exchange of prepotent dairy bulls OF
high-producing ancestry. Improve
ment of the herd that may be expec-
ted through membership in such an
organization is discussed in Farmers
Bulletin 1927, "Dairy-Herd I'M
provement Through Cooperative
Bull Associations" just issued by the
bureau of dairy industry, United
States department of agriculture.
Through the system Of transferring
bulls from block to block, the bull as
ISOLATION makes it possible to keep
the desirable bulls as long as they
live or are fit for service. This en-
ables a bulls daughters to come in
milk and be tested while he is still
The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1927-08-12

Ismay-Work begins on Minnesota
Northern Power Company gas line
from Cabin Greek field to Miles City
and Terry.
The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1927-08-12
Advertising

Advertising and not competition is
now the life of trade, according to
the advertising experts who met in
Denver to attend the international
Advertising association convention.
The delegates at this meeting heard
a number of interesting things.
Among these was the statement by
Charles Stelzle, New York expert, to
the effect that if churches do not adj
vertise their "ware'-spiritual up
building and moral betterment for
both the individual and humanity
they cannot hope to arouse interest
among the masses and ful1ill tde OBJ
legations placed upon them as par
ties to the general spiritual move
ment.
Another speaker declared that adj
vertising is greater than any single
moral force we know of To-Day. Ad-
vertising brings about changes 70,
the betterment of life itself, changes
which fuse irto TIE social and polit-
zeal life of the nation"
1t is now generally admitted by
economic forces everywhere that ad.
vertising is the mos important de-
Eelopment of modern business. AnC
it is also coming t. be realized thai
newspaper advertising is the best
kind of paid pull licity. In the con,
vention just men Toned the delegates
who were advertising experts, agreed
that newspaper advertising afford.
the best publicity medium for thu
churches and all church activities.
Advertising is no longer a theory
1t is a science. And it pays.