Evening star., 1927-12-31
AIR CHAIN FEATURE
WILL COST S5,0(l)
Dodge Program January 4 to
Reach Record Price for
Broadcasting.

High costs OF network broadcasting
are strikingly revealed in the an
nUulcen:ent that Dodge Brothers will
spend at least $65.000 or more than
$1,000 per minute. for the program 1t
Will sponsor over a nation wide Ma
tional Broadcasting Co, hook.up Janu'
AIRY Z. This program will represent a
record mechanical aCh. = >"lent as
well as record cost OF operation.
The use for one hour of the 1900
miles OF telephone wires which will
link the So stations in the Coast.to'
coast chain will cost SSS,0o0. Station
time will absorb SL500. VIII Rogers.
Paul Whiteman and the Stones will
set $S,oeo each for appearing as EN-
tertainers, and AL Jolson will receive
$500.
AT a hearing before the Federal Ra.
dio Commission last Summer Mr..
AyleswortIi testified that the National
Broadcasting Co. lost $780, 900 the first
year OF its existence and expected 10
oontinue losing money for some years
to come. More recently he stated that
the SO American industries sponsoring
programs during 1927 have spent
something like $s,0oo,0e0 on them,
while the cost uf sustained" pro.
grams, those furnished by the chains
themselves for quality and prestige
purposes amounted TO 100000.
II costs safe an hour TO broadcast
over the basic red" network of the
National Broadcasting Co, including
stations in Is large cities. 1t costs
$500 an hour 10 broadcast on the
haSic blue" network, with stations IN
nine cities, and Sl.10o an hour on the
Pacific Coast network. reaching five
cities. There are varying rates for
various smaller regional groups Of
stations which car be hooked up. The
columbia BroadcastinS System charges
$4,000 an hour for time on its network
"f l. stations in as many cities. This
includes the entertainment.
ne weekly concert OF the New York
Symphony Orchestra under the direc-
tion OF Walter Damrosch and a nu.
steal play, The Quaker Girl" are the
chief New Year eve attractions OF
WRC. The latter will be broadcast
during the Philco Hour. while the or.
chestra will be heard, as usual, in the
r. {. A. Hour.
Frederic Baer. baritone, will be the
guest soloist during the orchestra con-
cert. He viii sing two numbers
Danny Dever." and the Song OF the
Evening Star" The orchestra's open
ing selection will be composed of two
movements from Franz Schubertis So
cSlied ''Cainished symphony" No. s.
IN B minor !
WRC's dance music viii be pro-
vided by the Wardman Park and the
new Madrillon and Spanish Village Or
tA n
to IL O'Clock and the latter from that
hour until midnight
WMAL'S program tonight In made
up OF musical features with two pc
RODS devoted TO dance programs. Les
Colvin and his Columbians will play
for the dinner dance concert, while
the late dance program viii come from
the City Club. where McWiliiams and
his orchestra will play for a New
Tear eve dance.
Among the other musical attrac-
s4iens are q S0-minute program by the
Imperial Quartet, composed OF w.
Arthur Mccoy, Edward g. Lippitt, ].
Benton Webb and Mrs. James Shera
Montgomery, and a concert by the
carbauh Concert Company.
WMAL's closing feature win be a
New Year greeting, which will be fol.
lowed by broadcast OF the chimes
from the Church OF the Epiphany.
The outsta nding feature of WRHF's
New Year eve program VIII be a Joint
recital by Maurice Weidmeyer. promi-
rent tenor OF Baltimore. and Stewart
Dickson, pianist These artists will
Sroadcast from 10 $40 o'clock
The recital will be followed by the
usual dinner concert, and this evening
II will be composed entirely Of seiec.
tons requested by WRHF listeners.