White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1927-06-03
MARKETING PLAN
eUUou1set ess& AsssS
IS GIVEN APPROVAL

! Organization OF the Northwest
Apple Growers association was laun-
ched in a meeting of northwest grow
ers in Yakima last Saturday. The
plan which was approved and which
will be followed is in all essentials
the Kipp plan, says the Yakima
/ Herald.
The new organization will be made
up of district associations which in
turn are to consist of a number of
local units banded together. The
concern will have a contact commit
tee of three to work with the North
west Shippers council which was set
up IN Yakima week ago.
BY their action Saturday the grow
ers brought to a. definite issue a
movement for the organization of the
apple industry of the northwest irai-
tiated in an economic conference held
in Yakima by the extension service
Of the Washington State college IN
january. For the first time in the
history Of the apple industry of the
northwest will there be not only an
all-northwest shippers organization
but also an equally comprehensive
growers association.
The forenoon session was spent In
presenting the report of the shippers
association formed week ago and
in discussion Of what course Of action
should be taken by the growers. The
consensus was that the growers
should organize and a committee was
appointed to draft plan of organi-
zation and procedure. The report
was presented in the afternoon and
was approved by the meeting.
According to the provisions Of the
report, the committee of II will re-
turn to their respective communities
and enlarge the district committees
to three or more members. The en-
larged committee in each instance is
to appoint organizing committees in
the various communities and these
are to proceed to organize the grow
ers.
Each community center is to be
organized with its own board Of di-
rectors and officers and to have rep
resentation on the central district
beard of directors.
The district organization is to be
made Up of representatives of the
local groups and to be organized in
the usual manner to care for all dis
trict problems. The Northwesr Apple
Growers association is to be made up
Of representatives from the seven dis
trict organizations of the northwest.
As soon as organized the North
west Apple Growers association is to
select three representatives to CO.
operate with the Northwest Shippers
council on contact committee as
set up by the shippers in their re-
cent meeting in Yakima. These three
n,An are to represent the growers in
all prcblems relating to. selling and
distribution. %
The local organizations are to serve
as forums for the discussion Of all
important problems, such as those
relating to packing and assembling,
cold storage, speed of handling fruit
from tree to market, financing and
advertising, merchandising, selling
and general industrial efficiency.
These local forums are to crystalize
the sentiment of the growers in the
community and speak their will
through their representatives. Col
lectively the local organizations are
to be the official rnouthpiece of the
growers.
The district and northwest associa-
tions are to foster and encourage the
development Of strong local coopera-
tive units for the packing, warehous-
ing and handling of fruit.
No Recommendation was made for
the organization of growers selling
agencies as the sentiment in the
meeting was that the new units
would find is to advantage to utilize
present commercial selling agencies.
The program adapted is designed to
be flexible enough to allow for self
determination by the units of details
Of organization and policies accord
ingly as community conditions may
die ate.
One hundred growers were present
ard among them were representatives
Of the industry in Wenatchee, Walla
Walla, Hood River, Spokane and