Douglas daily dispatch., 1927-03-29
!. C. PENNEY
CELEBRATING
18TH BIRTHDAY

Instead of the usual red, white and
blue bunting employed for decorative
purposes at the time of sales and an
niversary celebrations, the local store
of the j. c. Penney company, in rec
ognition of reaching the 25th, or sill
yer, year in the history of that ma
tion-w wide institution, is showing
decorative idea on the front of the
store, and the interior of it's show
windows, quite different from any
thing heretofore attempted in town.
The whole scheme has a silver finish
basis in keeping with the company's
silver anniversary.
Large shields finished in silver,
gold, blue and black, are used prom
inently Three links run diagonally
across the shield and within the up
per link is picture of the COM
panys original store in 1902, the CEN
ter link has a picture of one of its
modern stores of today and in the
lower link is a picture of the COM
panys mammoth 1S-story, steel and
concrete warehouse and office build
ing in New York.
From these shields three strands of
yellow roping are fastened to two
smaller shields, on one of which is
inscribed 1902" and the other 1927"
denoting an intervening period of 25
years since the company was estab-
lished.
A similar arrangement also is used
in the interior of the show windows
on a background of dazzling silver
tinsel cloth The effect obtained is
decidedly striking.
April is to be a gala time in all Of
the 773 stores of the company, which
are scattered throughout the country
from coast to coast.
Following it's well-established GUS
tom, the local store is not to hold
sale nor in any other way depart
from the policies it has steadfastly
adhered to, but in conjunction with
the other stores in the organization,
it has assembled attractive stocks OF
spic and span new merchandise, prom
inent among which are many num-
bers representing stupendous pur-
chases made especially for the COM
pany's celebration.
For a memento, offering, the COM
pany went outside its regular lines
and selected a beautiful pattern in a
26-piece set of electro silver plate
tableware. This is befitting the oc-
casion, being silverware for silver
event.
Manager T. L. Schofield said yes
terday that the executives of the j.
C. Penney company had been planning
for the occasion for more than a year,
"but," he added, after all, the cele- i
bration is to be more recognition
come to our efforts and an expression
of the generous response that has
of our thankftlness and appreciation
to the public, than a mere scramble
for business.
'In turning this milepost in the
history of our company" he contin-
ued, 1--WE are planning for the future,
where greater responsibility will rest
upon us, for it must be admitted that
in our rapid growth and expansion
we must make our service better and
better or suffer a reaction which will
undo much of our accomplishments of
the past.
mo business can stand still. 1t
must go forward or fall behind. Ma
turalIy, we shall work hard to push !
forward My home is here. My fl !
nancial interests are here. There is
no place that 1 can think of in which /
I had rather live than here. The peo-
pie here have been very generous
and by serving them better day by
day in every way 1 expect that the
local store of the j. G. Penney COM !
pany will not only push forward in
the confidence of the public but will
take it's place side by side with every
interests that has local betterment +
at stake"