davidaulloa/AmericanStories huggingface dataset:
The Washington times., 1927-12-20
DISTANT STATIONS

WeB-Atlanta-63O-
D, nl.-wEAF program.
li:l5 D. m.--Concert.
KYW-ChicagO
1880 D. m.-Congress Hotel concert.
p. m.--WJz program.
10 D. m.-Congress Carnival.
li;sc +; GSnsTss. S5casstra'
D. m.--String trio: orchestra: organ.
. D. m.--Nine Fox Brothers.
10 p. m.-Collegiate hour.
L-ChicagO-62O-4S3
1l:15 p. m Granada Theater: Chez
Pierre Orchestra.
g .. m.-Orchestra; vocal.
0 B. m.-Vocal and trio.
1880 D. Unpopular request pro.
WEBH-wJJD Chicago -ssO-ss5.e
p. m.--Paimsr symphony; Vic
tOrians; talk.
q p. m.-wEAF program.
. D. m.-TivoIi Theater; Mooseneart
10 m.-Uptown Theater.
Il D. m-String trio; entertainers.
S-Chicago-124O-242
10 p. m.-Maggie and Jiggs; Hyman
ii D. m.-senate Theater.
1l:s0 D. m Popular program.
N-ChicagO--72O-4l0
D. m.-WEAF program.
1880 D. m.-Phanton Violin.
Si ITO D. m.-Music Box: the saler-
T-Chicago-ee0-sO
$3.50 .. m.-News; pianist.
10 o. m.-Your Hour.
1880 D. m.--Jimmy and Ma.
WTBO-C -ChiCagO-0e0-SO
IN m.-String trio; news; Davis Or
0hestra.
sac .. m.-song recital.
il >. m.--Hotel Davis Orchestra;
sons wJRT-Chica4o-77
~ m.-Popular program; dance
r,.s,o -
wJAz-Chicaxo--114O-e6
f:so ?; Mi1-osHSit" sTHpSitc"aeor-eSO-s2e HSs2e
nImsnacE. prake ensemble;
quintet. ~ u..,,,.. M..rer,,
Il 2.
Orcnestraau Iuv rv,,..,c a7O.SAS
go 1soolr
ss.,pp Mtv,aa TJoIr
e:AV y;UlnaIIasuG z; rI.ica1c--i19O.2B2
MmNF,~eS - omsrtet: Trianon En-
'sHels'w 'wMAo-Chicago-s7O-447s
s:40 p.
w church choir.
?. m.1l. e .aS..,,s =. 7 T1rchestra.
II RvITWi-Tsne p i-SsSssIS TssSnseslInSnati-7OO-i2s.
p. m.--AceOrdi,on a.,on snasnhIs snd Baritone.
s:Io 2. c.,sasrt arcbastra
-. SrSsn. stniIio feature.
~ Tbtas f1rchestra.
~ 2; P;vSnT-- f1irc,nHafJ fJ-NSO.S6l.S
sea = sIsrnnsvvic, nrorram.
S.Sv =. nmrAT rrorrann.
stiso n u 7no.--Miller's Orchestra 81
AA'eV z; R;urn AATaaIIas-E -EEI-B46
MTsAT nrorram. M
p. M. ~ rhorai Cluh
~ .. m pr,d.s Came
a 2. NSrstc
As p ;wins,s- ne, NE savsnnort-SOO-STA,
yuT 4 X rrnvran
p; ;wmniovnes no MSines-56O-636.A
vVEAE nro1rann
s.oC ~ Little syInphony: soioists.
S:sS s ?. ,Arcnrts.y proTram.
The Washington times., 1927-12-20
D | D OVERTURE
AIR LANE HIT

Even the wave lengths seem
to be In league with the lands
where the sun shines warmly,
for the South and Southwest pro-
vided the clearest and snappiest
programs for loud speakers last.
evening, without the cIatter and
bang or interference found in
other sections. Code again made
its appearance In all sections Of
| the broadcast band and Is un-
dOubtedly responsible for much
annoying interference with enter.
tainment programs.
The grim tragedy of victor and
victim in the Napoleonic advance
into Russia, the burning of Moscow
and the retreat OF the French was
never more vividly depicted in an
Interpretation of Tschaikowsky's ia.
nous 1872 Overture" than that
which poured through ioud speakers
last evening as the finale OF the
General Motors holiday week con-
cert.
Combining the excellent orchestra
Of Nat Shilkret and the Goldman
Band, under Patrick Conway. the
Instrumentation provided for this
much played composition was more
nearly what Tschaikowsky planned
than we've heard in radio presenta-
tion,
The story of the overture was
briefly related before the musicians
began to play, with the result that
the listeners were able to follow it
through its very striking sequences
to the triumphant finale, when the
Russian peasants were heard sing
ing their national hymn anG rejoic-
ing-midst the smouldering emoers
of their homes. their industries and
the ancient monuments of their
great city.
The program of the General Mo-
tors group last evening was the
nearest in form to constructive and
consistent presentation of good mu-
sic that has been done since the
series was inaugurated with Emilio
de Gogorza. baritone, a very great
artist. as the chief feature of an
orchestral and band concert.
Just why it was necessary to
and why the band should play essen.
tial orchestral compositions. only
the sponsors of these programs
can explain.
PEOPLES PROGRAM
SCORES A HIT
But with all the, things it lacked
to make it worthy Of the purposes
for which it was devised and the
resources of the concern producing
1t, it was yet the most consistent
musical effort that has been made
and the singing of de Gogorza, to
say nothing of the playing of the
Tschaikowsky finale, were worth
the musical miscellany that ac-
companied them.
The Peoples Home Program
which started the WRC doings was
just bit more attractive than
usual and made an interesting in
PRODUCTION for the evening that
brought a rather helter-skelter pro-
gram. The Gypsies. by the way,
CLidIIBCu LIICAE cAAAA uCNANCNA W
do their Christmas stuff next week.
In the outer wave lengths there
was an excellent minstrel show
produced at WLW that attracted
many tuners and a good program
along the Columbia chain from
WOR or KNOX or wherever it
could be clearly tuned. Fort Worth
likewise made itself very prom
lnent in loud speakers, as 1t has
been doing for several weeks past.
, 1927-10-26

the effectiveness of institutional adj
vertising multiplies and multip1ies.
1t pyramids the mental structure
with each appearance of copy. Price
copy is necessary, but it isn't nee
essary to lower the standing of the
chain in the community by hanging
bargain plaeards all over it's back.
II believe the purchasing public
is reaching the point where it Is
suspicious OF the price appeal when
used alone. Here is the danger line
for competing chain stores to watch.
Unless the chain store merchant is
willing to sit back and analyze this
condition, this situation will result.
Competing stores in highly popu-
Lated areas will lower their price
plane to the point where little mar
gin exists. By lowering the price
plane I mean they will ruin the
consumers estimation of value in
connection with each and all COM
modities. In a given market, once
you have advertised a certain COM
modity's value down to a certain
point in the consuming public's
mind. 1t is next to impossible to
command a price over that point.
II competing chains advertise Old
Dutch Cleanser 5 for 25 cents long
enough, 1t will bee almost out of
the question to expect consumers to
pay 10 cents. If this condition is
worn into the public mind through
consistent advertising OF the entire
line, it will soon be almost out of
the question to command a margin
large enough to evolve a reasonable
profit.
However. a condition of this
kind becoming acute. will force a
merger of the competing interests
and that company will then be SUBJ
Ijected to the responsibility of start
ing a long and tedious grind to
raise the price plane far enough
that the required profit is returned"
, 1927-10-26

the lawn mower at home. An so
year-old man with the ague would
be a real Beau BRUNEI In the ball
room nowadays. One couple swayed
everything but their feet and they
didn't have . parking sign either.
Some Of the shieks bent over their
partners at an angle that would
make the Hunch Back Of Notre
Dame look straight as a telephone
pole. Other grasped their little
girls In a vice-like grasp. while
some of them held them at arms
length and kicked them in the
shins. There wer more girls who
rolled their hose than will ever
roll a perambulator. The music re-
senibled a 1923 Ford running thru
a galvanized corrugated culvert.-
Columbus. Wisconsin. Gazette.
, 1927-10-26
TRY THIS ON THE UKELELE

We stopped and took a peep into
a dance hall the other night and we
were fully convinced that some of
the best wrestling matches the world
has ever known have not been ma
tionally advertised. Somebody's mis-
sing a fortune in the sale Of ring
side seats. If 1t had not been for the
music. arrests for assault and bat
terry could have been made promis-
%cuousIy. Some of the dancers
showed the characteristics of first
class wrestlers. Al contortionists
and some record-breaking hop-skip-
and jump artists were present, with
hair oil running down their spinal
columns and their hair plastered
down over a Uranium thai hod
nothing in 1t but a burning desire
TO spar with the Charleston or flea
hop. Yes. our kdi was there back
ing them around the hall like the
rest, but with a different move
ment than he uses wien he pushes
, 1927-10-26

will happen within the next two
years, then the grocer is doomed to
go out of business and he will be
replaced either by himself as a COM
plete food market operator, or by
profitable food market that he was
too conservative to open"
Chain grocery store advertising
which stresses price alone was
criticized by H. H. Lestico, pub
Usher of the Chain Store Manager.
Declaring that chain store adver-
Using has not kept pace with the
advance made in other depart
the speaker said:
1.-THE same old idea of price,
cheapness and red flag copy pre-
walls through most chain advertis-
ing. This does not give the chain
a chance to rise to its deserved
position in public opinion.
Here is where the idea of SELL
ing the chain to the people needs
reconstruction. 1t needs a new
spirited theme injected into the in
stitutional presentation of each
company's publicity program. 1t
needs a new, newsy story. interest
ingly told, about operating policies
and the character of service and
personnel. Give the people a story
that will. in itself. overshadow that
raw. degrading. harsh price appeal
and mould public opinion into a
broader appreciation of the real
character of the chain grocery bus
mess.
mo matter what theories may be
advanced. the merchant at the
actual front of the battle knows
from experience that wien every
thing else fails to bring trade. a low
price will bring them in. He knows
this to be true-but, sell them the
rest of your story at the same time.
The price of eggs is forgotten with
the next edition of the paper. but
, 1927-10-26
THE PRESIDENTIAL PARTY
PAMPHLET OF RAILROADS

aL
THE Presidential Party in yell
ilowstone National Park is the
title of a most interesting little
folder issued through the coopera-
tion of the publicity departments
of the Burlington and the Northern
Pacific railroads, a copy Of which
but recently came to The Enter
prise desk. The pamphlet is a most
beautiful work in colors. With the
title across the front page, a pic
|ture of the Gardiner Entrance arch
and Shoshone canyon is shown with
the wording. "In the Gardiner Gate
way Out Over the Cody Road"
Through the several pages of the
folder are pictures of the Presiden-
tial party at places of Interest in
Yellowstone park. and a map show
ing the route he used from the
Summer Whitehouse at Rapid CITY
to the Park and return. Within
the map is a large picture of "Silent
Cal" and the smiling First Lady of
the Land.
1t is hard to estimate in dollars
and cents the value in advertising
to be derived from the high class
literature which is designed and is
sued by the several larger railroads
of the west, but surely "The Pres
idential Party will be read where
ever distributed and will be Of Inn
interest to everyone.
, 1927-10-26

OF us net sales IN newspapers.
CHAIN STORE --.ffs.-y9-thentqof
ut is my belief that newspaper
advertising lone by chain grocers
in the past fifteen years has accom-
plished just as much for us as any
other features of our operation" Mr..
Dale declared.
He. pictured to his audience the
chain store of the near future which
will be a complete food market,
handling meats and produce as well
as staple groceries, and said that
paid newspaper space will be the
cap which will win supremacy
for these chain markets over the
old line of grocery stores.
"The basis on which the develop
ment that will soon take place on
a nationwide scale, wherein the
grocery store will fade out and the
food market will get the spotlight,
will be newspaper advertising" he
stated.
"The newspapers are growing
with the country, and due to the
excellence Of the daily press and its
prestige with the people. we have
been able. through advertising, tc
convince public opinion that the
chain store is progressive and is en-
titled to support.
- do not believe the chain store
could have been developed to its
present condition without newspaper
advertising. 1 do not believe any
further great improvement in our
business is possible without good
use of advertising. 1t Is useless to
discuss the merits of one form of
advertising over another because
al have our own ideas.
However. no one can deny any
man his own experience and 1t is
our experience that a substantial
newspaper advertising program,
maintained al the highest point that
the budget will permit, should be
the basis of all expansion and mer-
chandising effort.
at Is certain that present tenden-
cies will bring the food market be-
fore the public and the newspapers
will be the place to sell this new
development to the public. Chain
operators now who are planning
ahead will. I am sure, be consider
ing expansion into meat and pro-
duce for all their stores. When
this movement gets under way on a
national scale. and I believe this
, 1927-10-26
CHAIN STORE OPERATOR SAYS
GROWTH IMPOSSIBLE WITHOUT
ADVERTISING in DAILY PRESS
Daily Message to People, Not Prices Alone,
Brings $50, 100000 Business Yearly
to One Line

Chain grocery stores, whose rapid rise to an unusual gross
business running into hundreds of millions has been a business
sensation in the past few years, could not have been developed
to their present position without newspaper advertising, Edward
Dale, operating head of the Safeway Stores, told the annual con-
y IGNITION Of the National Association Of Chain Store Grocers in
Washington last week. The Skaggs Safeway Stores is one of
the largest chains west of Chicago and does an annual business
of more than S60000,000. The company spends one per cent
, 1927-10-26

One there is not more re-
spect for law IL that there are so
many laws there is not enough re-
spect to go around.
, 1927-10-26

If the stamps uatsl in the United
STAGES in n year were placed M
to end, they would extend 100000
miles, or ten times the circumfer-
enca~ of tho globe at the equator.
, 1927-10-26

Lepers SO often suffer from Other
diseases that only about three pei
cent of them die from ieprosy It
self
, 1927-10-26

One of the causes of trouble in
the world is that most persona try
10 live up to their dispositions.
, 1927-10-26
HIG GRADE PIANO FOR SALE AT
A VERY SPECIAL PRICE

We have stored close to Cody a
strictly high grade piano which will
be sold at q great reduction in price
and on liberal terms of payment.
Will furnish particulars Immediate
ly to anyone who may be Interested.
This is a rare bargain. If interest
ed, don't fail to Investigate.
Send particulars to:
r. r.. or st. add.
City- State.-
THE DENVER MUSIC COMPANY
1536-40 Stout st.
DENVER. COLORADO
Est. A Years
1~o-t9-12-T
Evening star., 1927-10-20
MARKET SITE DATA
STUDY IS STARTED
CoyeII Begins Work of Con.
sidering Arguments for
Various Locations.

A study of the voluminous data
submitted in support of the various
sites urged for the new Farmers Pro
Guce Market was started t'iay by
Mai. w. T.. r. Covell, senior as
sistant engineer commissioner. who
was assigned this task recently by
the Board OF commissioners.
Stree The public hearing conduct
ed by the Commissioners. at which
ell of the proposed market locations
were discussed. a number of briefs
lave been submitted by proponents
OF the different sites in further sup
port of their verbal arguments. and
these will he considered by Ma !,
Covell in connection with his study.
Roads Prefer lexington.
One of the briefs came from George
L. Hamilton, counsel for the Balti-
more & Ohio Railroad, and support
ed the so-called lexington site. Il
reiterated a previous offer of the rail-
road to erect at it's own expense a
ehed IS feet wide and 800 feet long
fJr the use OF the farmers so that
they might sell their produce directly
from cars without expense.
''1'he Baltimore & Ohio Railroad
has said to the produce dealers COM
nittee that 1t will erect a shed 800
feet long and IS feet wide, with
tracks TO accommodate 80 cars, and
will construct the proposed tracks
entirely at its own expense on land
now owned by the railroad at Ecking-
ton place adjoining it's New York
avenue yard, and will permit its use
as suggested by the committee with
out cost to the produce Dealers" said
Mr.. Hamiltons brief. Under this
method of handling it will be noted
that it will only be necessary to set
up the yard tracks once each day in
time for the market, which starts in
the early morning hours. Thus any
car arriving at Potomac Yards from
midnight until late afternoon could
be moved to Eckngton and placed in
the yard in time for the market.
May Build Storage Plant.
eff construction of a cold storage
warehouse is felt to be essential in
the immediate vicinity of the new To-
cation of the produce dealers, and the
dealers locate in the lexington sec
tion, it is felt that arrangements
might be made for the building of
cold Storage plant in that section.
ut will be noted that the proposed
tracks for the handling of produce
would be Immediately adjacent to the
Baltimore & Ohio New York avenue
team track yard capacity 525 cars).
which will also be available for the
handling of produce
Maj. Covylrk plan of procedure in
studying the Aarket data will entail
the preparation of a condensed out
line of the merits of the various sites
as explained by their respective pro-
ponents. which will be submitted to
the Commissioners. 1t is not the in
tention of the Commissioners, how
ever, to make selection until Maj.
Covell's report is considered and
personal inspection has been made of
each site.
Evening star., 1927-10-20
ARTS CLUB RECEIVES
DESIGNS FOR POSTER
Contest Closes October 2S-Win-
ner in Each Group to
Get $25.

Aiding development of educa tionai
art in Washington, the committee in
the Arts Club contest for costume and
poster designs for the fifth annual Bal
Boheme, TO be held January 80 at the
Willard Hotel, is receiving numerous
suggestions. The contest will close
October IS, and the committee. head
ed by Mrs. Will c. Barnes. anticipates
a number of designs exceeding that of
last season.
Public high schools and private art
schools are interested. Awards will
be made November ,. The winner in
each class will receive a S25 prize,
with honorable mention going to the
second and third most successful con-
testant in each group. Designs will
be hung in the main room in the Arts
Club for A weeks exhibition.
Evening star., 1927-10-20

heartily approves OF this splendid un-
dertaking."
The project also has received In,
rlorsement of the Merchants and
Manufacturers Association, according
to it's president, Gen. Anton stephan.
who urges a generous support of the
campaign.
"The hoard OF governors indorses
the fine work being done by the Boys
Club of Washington and approves of
your plan to raise $125.000 for the
building of more adequate quarters,
Gen. Stephan wrote in his letter to
the committee.
Walter Johnson. idol of the base
ball world. will go on the air from
Station WRC for the Boys Club next
Wednesday evening at O'Clock in
stead of Monday evening, as pre-
viously announced. On Thursday eve.
ming Postmaster General Harry S.
New will speak from Station WMAL
from SIS TO $50 o'clock, in behalf of
the club campaign.
Evening star., 1927-10-20
CHAMBER lNDORSES
BOYS CLUB DRIVE
Gen. Stephan Also Approves Cam
raign on Behalf of
Merchants.

The Washington Chamber of Com.
merce has fully indorsed the project
to raise $125,O0O for the Boys Club of
Washington, according to an an
nouncement today by President NJ. A.
Leese, in a letter to w. l.. Radcliffe,
member of the campaign committee.
1T gives me great pleasure" wrote
Mr.. Leese, Ito assure you that the
Washington Chamber of Commerce
Evening star., 1927-10-20
BYARS HEADS VIRGINIANS,
District Society Elects 0ficers at
Annual Session.

J. Cloyd Byars. real estate oper-
htor and former State Senator. was
e'-ssa president of the Society OF
Virginia of the District of Columbia
at the annual meeting at the willard
Hotel last night
Other officers elected were: Leslie c.
Garnett, first vice president; William
Patton Kent, second vice president;
William L. Radcliffe, third vice
president; Fred P. Myers, treasurer;
Miss Frances G. Linfoot, secretary; j.
w. Sommerville, financial secretary.
The officers will constitute the execu-
tive committee, which will also include
Miss Myrtle E. Ketchum, DIR. Henry
Taylor Miller, Thomas Slater Settle,
c. Dudley Shrevs and Arthur c.
Smith.
Evening star., 1927-10-20
Skunk Is Failure
As Blind for Odor
OF Western Still
By the Associated Press.

BY the Associated Press.
TACOMA, Wash. October 20.---A
skunk has failed as a guard for
liquor still near here.
When G. E. Town. Thurston
County farmer, was tried and con.
victed of operating still in Fed
eral Court officers testified they
found a skunk in a box near the
illicit plant. They declared the ami
mails odor was supposed To neu-
tralize that emanating from the
still.
Evening star., 1927-10-20

Rayon Underwear, soc to $3.50; was 81 to
IS. IA pairs soied Pajamas $3.50: 80
soiled Vests (50c); and g soiled Step-lns
t65c). Broken size and color range.
Rayon Sports 6Ioomers, Soc; were 81. II In
small size.
SO Sports Satin (rayon) Costume Slips,
$1.55; were $f.95 and $295. Also few in
tub silk. Good assortment of sizes and
colors.
Rayon Alpaca and Seeo (siIk. and -eotten)
Slips, reduced to Soc. Mostly in large sizes.
DOWN STAIRS STORE
Evening star., 1927-10-20
Lamp Shades
Greatly Reduced

S0SAy ANSA~~A
3 Junior Lamp Shades,
$3.50; were $2.o5. In pig
skin effects.
8 Ge eorgette Bridge
Shades, 81: were So. AS
sorted shapes and colors.
4 Junior G Gorge e
Shades, 81; were $6.
4 16-inch P arc h m en- t
Shades, 75c; were $1.50.
4 Junior Lamp Silk
fringed Shades, $2.9s;
were $5.o5.
3 Polychrome Junior
Lamp Portables, $2.95;
were $4.o5.
S Metal Junior and Bridge
Lamp Bases, $3.o5; were
$o.o5.
so Ta1low Candles. Sc;
were 10c.
DOWN STAIRS STORE
Evening star., 1927-10-20
Rugs Reduced

8-9xl2 Seamless Velvet Rugs Imperfect $29.7S $10
grace 20
3-oxl2 Seamless Administer Rugs Imperfect $35 $3.50
4-8.3xl06 Seamless Velvet Rugs Imperfect $277S S10
grace -
1-6xo Heavy Quality Administer Rug Imperfect S1Q75
45ZoU grade
4-6x9 Seamless Velvet Rugs. Imperfect $HS0 S1075
. grace ..::::....:..
1O-36x63 Administer Rugs Imperfect SS75 grade S29S
S0-1Sx3O Oval Rugs, Administer or Wilton centers ST
heavy, braided border special.
3-9xl2 Alexander Smiths Carlton Administer SO so
Rugs Were S4S; now. ACKNOWLEDGEMENTS.
100 yards B''0n' Printed L"0'sum' was 81 yard Soc
100 yards Blabons Inlaid Lnoeum was Sl4S ward OK
l00-lSx36 Japanese Rag Rugs special ......... wv
DOWN STAIRS STORE
Evening star., 1927-10-20

NORTHAMPTON, Mass. October 90
'NP).-Jack McGrath of Holyoke, six
feet tall and ruddy of complexion. is
the possessor of a silver cup awarded
in beauty contest conducted by local
Guardsmen. The judges were seven
girls. the beauties who took part in
the recent Alta Dtic Cttv ma oea nt
Evening star., 1927-10-20
Clearance Silk, Rayon and Cotton Underwear

Crepe de Chine Dance Sets, Bloomers,
Chen1ise and Lace e-trimmed Gowns, $3.50;
were $2.95 to $5.95. 81 pieces in the lot.
Muslin 6loonoers, Soc; were SIPS. 49, in ex
ira sizes. Soiled and mussed from display
Cotton Knit Vests (35e), Pants (35e) and
Union Suits go; were 75e to $3.50. 10
pieces soiled from display. Vests and
Pants are fleece lined Union Suits of
silk-and wool. Broken size range.
Garter Brassieres, $3.50: were $2.95 to $4.95.
13, mostly in large sizes.
Evening star., 1927-10-20

Crepe de Chine Chenise and Step.ins. SIPS;
were $1.65 and $1.s5. n pieces, slightly
soiled"; broken sizes.
Girdles and Corsets, 75e to $50; were $50
to $3.50. % in broken size range. Corsets
sizes 50 to IS; girdles, sizes 20, SO to 40.
Garter srassieres, Soc; were 81 to $2.e5.
"a. soiled from display. Sizes 80, "a and
A only.
Sanitary Belts, Csc; were soc and 75e. 2s. in
medium and large sizes. all-elastic belts.
Evening star., 1927-10-20

Mems Pajamas, special, $1.35. 14O, of fne-
quality Amoskeag Cloth slightly soiled"
otherwise perfect. Plain and fancy pat
terms; coat and MILDLY styles Sizes A, B,
G and D.
Mems Hose, 25c pair: soma were Soc and 75c.
so pairs pure silk hose in plain colors; and
isle-and-rayon hose in fancy patterns.
Sizes in lot, 9h TO 1917.