The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1927-12-21
WEDNESDAY, DECEMBER 21, 1927

During the summer Of 1927, AL
101 tourists from other states visited
Minnesota and spent So, 405, 4S0 ac-
cording to the annual report of H. c.
Hotaling, secretary of the Ten Thous-
and Lakes and state tourist commits
sioner, delivered at the Eleventh an
nual meeting of the Ten Thousand
Lakes Association, at the Curtis Ho-
tel, Minneapolis Friday of last week.
The figures submitted by Mr.Hotal-
ing show an increase of 1914 tour
lists over 1926 when 1,30S,957 persons
from other states visited Minneso-
ia. The expenditures of $S2,405, 4S0
also show a substantial increase over
last year when the tourists left ST.
073,600 in the state.
In addition to this the report went
on to say that as result of the tour
list business, tremendous investments
have been made throughout the state
in recent years. AS an example
where the association had record
of 600 resorts in 1924, it now has a
record of 976, a growth of 376 IN
three years. AS evidence that the
tourists themselves are investing
great amounts here in summer homes,
a letter from a commercial club sec
rotary was quoted, in which it was
shown that on one lake within the
last four or five years, more than
400 new summer homes have been
erected, practically all of which have
been built by persons from other
states. Among these homes a good
number cost in excess of $4,000
each; several cost between $4,000
and $25,O00; one cost $35, 900 and an
other $4,000.
During the year the Ten Thousand
Lakes Association, according to Mr..
Hotaling's report has advertised in
newspapers and magazines reaching
11,300,762 subscribers. In addition to
this railroads tapping Minnesota did
considerable advertising in an effort
to induce tourist traffic over their
lines. Publicity obtained by the as
ISOLATION in newspaper articles, roto-
gravure and in magazines literally
covered the sidewalks of the Grand
Ballroom of the Curtis Hotel where
the meeting was held. Two new mo-
ton pictures entitled "America's
Summer Paradise" and "Land of
Ten Thousand Lakes" which have
just been completed by the Ten
Thousand Lakes Association were
shown for the first time following the
monday luncheon, at which Rev. Roy
Smith, pastor of the Simpson Metho-
dist church, Minneapolis, was the
principal speaker.
The new motion pictures, which
cover Minnesota in larger way than
any previous motion pictures have
done, are the result of an entire sum-
mer's work by motion picture men
sent out over the state by the asso-
citation. They not only show the re-
creatiOnal advantages of Minnesota
as they are to be found in all sec
lions of the state, but they also show
agricultural scenes, mining and
quarrying pictures and portion of
the film is devoted to industrial ac-
tivity. The purpose of these new
pictures, according to Mr.. Hotaling,
is to sell the state not only as sum-
mer playground, but also as a place
in which to live.
During 1927 in addition to the adj
vertising which it placed in newspa-
pers and magazines the Ten Thous-
and Lakes Association was represent
ed with fine exhibit at the National
Outdoor Life exposition at Chicago,
which was attended by 100000 per-
sons from the central part of the
United States. In connection with the
outdoor show the association used
Radio Station WIS Chicago and a
great amount of publicity was car