Douglas daily dispatch., 1927-11-25
BUSINESS NOW
ON FIRM BASIS
is FORD VIEW

DETROIT, Mich, Nov "a H9.-|
Henry Ford's new car, which officials
of the Ford Motor company say will
be responsible for the expenditure of
nearly $8O000O,000 for labor and ma
t:rialS during 1923, will be given its
first public showing in the United
States, Canada and England on Fri
day, December D. Ford announced
today. M rs &356@
Coincident with the announcener
of the showing of the new car, which
will be known as the Model A." came
a review of world business from
Henry Ford, in which the rnanufac-
turer explainedy his suspension .of
activities since early last summer,
when re1tooling of the Ford plants
began in preparation for the new
model. aES $3.50
MY outlook for the coming year is
based on ample evidence of continued
and increasing material prosperity"
Ford declared. National wealth is
increasing individuals have more
money Taxes are on the decrease
and governmental economy has made |
for better business in all lines
People buy when they have money
penditureS only when money becomes
scarce Money is not scarce today |
nor will it become so next year. in my
opinion. Therefore we have what we
visualize as prosperity.
"The outlook for 1928 is simply g /
matter Of production. Production |
means the consumption of materials |
and labor All production in this |
country is, either holding its own o. |
increasing and believe that it will
continue to increase during the snex |
year. That will mean greater dis
triDution of money and greater pur-
chasing power"
Approximately 10000 men are ems
ployed in the Ford plants today, Ford |
stated, and these men are earninc |
more than the 10000 men who were |
employed in the main manufacturing |
plants at the height of Model T pro-
duction
"It has been said" Ford COM |
mented, 'that national business has |
suffered during theA months when we |
were preparing to produce the new |
car. I do not believe it. 1t may be
true that fewer cars were. sold than |
would have been sold if our factory |
and sales organization had been1
operating on normal basis. But |
during that period when we were not |
actually building automobiles, we were |
still spending hundreds Of millions /
of dollars for wages, materials, new |
machinery and in experimental work |
"The biggest thing any industria |
enterprise can do for the country is tC |
create more business, more work and |
greater opportunities for improving |
the national living scale. That was
why we. brought out our new car
1t has been designed to meet condi- !
tions as they viii, be during this com
ing prosperous period. I feel that the
Model A car is being launched under |
most happy -%uspices. !"
although Officials ST the Ford MO:
tor company would not comment. on |
the possible date when the new car
will be available to purchasers they |
stated that for more than a month |
manufacturing of the Ford company
have been producing cars in daily In |
creasing numbers. The present sched-
ule, they declared, calls for capacity |
production of the new cars at 33
assembly plants in the United States |
shortly after the first of the year.
Tt was intimated that dealers
throughout the country will be able
to secure but one car for display pur-
poses on next Friday, and that it |
will be more than month before any
models will go on SALE Ford officials |
refused to make any statement re-
garding the regular production sched-
ule for the new model.