Putnam patriot., 1927-04-29
New York. April 2I. 1927.

New ofkz Apfil Zlt A5Et.
 l. was bound to come, this new super theatre of the cinema. the dream of Roxy beloved Of all owners or part owners of radio. And now it is here and even surfeited and jaded New York steps back with a gasp before it You know Roxy, of course. His real name is 5. l.. Rothapfei and he IS a genius of the moment, a lover of the arts. too, master musician, a Barnum Of his century, man who saw an opportunity, grabbed 1t and now holds 1t as his own. In the pre- radio days, Roxy was musical direct or here and there in the ever grow ing monstrous movie houses of Great CT New York. He It was who brought Che organ and the symphony orchest- ra into the picture palaces. He g; was. too, who brought good taste into those various turns and acts which so frequently are Of more interest to the movie audience than "just another movie" that fiickers fer an hour on the screen. The movie theatres became Rexidized.
 But the movie theatre was only Che first chapter of koxy's career. There came another phase and wider one The radio bobbed up over the suffaee of entertainment and made d single circle that IS still sweeping shorewards ln an ever increasing de- VeIopment. Soon in the far corner Of thc country people with tubes to their ears and families who could afford loud speaker began to wait for the weekly hour when Roxy and his Gang were on the air. Came fbe genial voice of Roxy himself introducing familiarity and intimately this or that talented artist. There were songs. music by an excellent orchestra. various instrumental select !ons and radio lovers soon realized hat Roxy was furnishing unique and enjoyable entertainment.
 The Movie Cathedral"
 But simply to have gang was mol enough for Mir Rothapfei He must have gang and q theatre, too. But the theatre Was to be none of your ordinary movie houses "lta Roxy" over the door and below that a ign howing iH bulbs the announce. HcHt+ of The production et Hav FIa6doodlc iH The Widow L.ghtg ss Ratls Hamcaai5e ii 'I.aTiatt Jazz. No. Roxy was to have thea tEp that worked out all of hts ideas .4u te 5late. a super theatre, eombina= t#uu uf maeuHicenee, modernity .efIaIencV and. above all good taste la good entertainment, supplemented be fhe music of the masters which i= drur to Roxys heart and soul.
 So if was that MT Rothaphgl for ,.=g#tr of 70 went into q busy oblivion ,,hHa if She corner of Seventh Avenue =aHd Fifteenth Street began Che cree tIou of the Roxy Theatre The cathedral If The Motion Picture. What had been Il line of deerept buildings gave way Co vast eXeaXaz tidn and out of excavation arose e gigantic Roxidized Moorish monu= mcut wherein several times day six thousand people or more sit n 2. stntp of ecstatie enjoyment of an entertainment program such as has probahlv never before in all history of ontertainment-loving people been presented at such low and popular iate. The Roxy Theatre is today the wonder of New York, the individual accomplishment of Roxy" and Roxy alone.
 Inside The Palace
 Although the first month of the theatres existence is not yet ended 1t is not easy Co enter this Basilica af popular diversion. for New Workers having been there once immediately want Go go again with the result that there has hardly been an empty sea af single Roxy performance.
 l. required one of those magic passes from Mir Rothaphel himself Co get US past the guardians ot the gate one night this week. We entered first long golden corridor manned with a score or more of Well-set=up young men in faultIcss uniform. Past the gate We found ourselves ln huge elliptic rotunda. all dull gold and color. surrounded by galleries, from one oi which came the strains of an organ that might well be the envy of more real cathedral. Paintings. eNeellenty lighted of various and sundry iiEures in history and art, hung here and there. One trod upon gigantic elreu- l lar carpet of the deepest and most luxr-ious depth Pages in French be- rets. ushers in distinctly what the young usher should wear" stood about erect and attentive. Below stairs ard up stairs were large and comfortable ! lounges. smoking rooms and retIrtne rooms. Space was provided for those who would promenade in gently lighted atmosphere of luxury and taste
 We entered the auditorium. Far away Iout seemingly towards the distance et the East River stretched in front oi as row upon row of the audience. Also 10 the left and the right spread this sea of heads and above us two vast galleries were filled with attent. i've and frequently applauding thou sands. The dream of Roxy had come true
 There is theatre in New IorS that We are seldom fain Co visit though it frequently houses the sorl Iof entertainment that interests us i The Russian Moscow Art Theatre "rhe Student Prince, an all o-briei season of French Opera houife found a home there. but it is still an uRwei