Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1927-11-13
HOTELSOF The
VALLEY AMONG
BEST NSOUTH
Beautiful Structur e s
Completed in Past
Year Are Strictly
Modern

now offer the tourist or traveller ho-
ter accommodations unrivaled In any
OF the commercial or resort centerK
OF the United States.
The past year has witnessed hotel
building on a scale undreamcd az
a few years e In practically ev-
cry city Of the Valley palasial hotels
have been opened, additions have
c built 70 many OF the old struc-
lures. and the Valley can today Of
fer the tourist or traveller hotel &C.
~commodations ranking with the best.
Millions Of dollars have been In
vested In Valley hotels. From
Brownsville 40 Edinburg the build~
ers have been active. Accommuda-
tons have been provided for the
thousands cf tourists and visitors
who desire 10 enjoy The Valleys cIi-
mate and have Mill the convenfenceS
which the best appointed hotels cam
offer.
Magnificent structures. ranging III
size from the eight-story I'll Jardin
nc Brownsville with 200 rooms. 70
100 or 75-room hostelries, have been
erected in the majority of Valley
cities. Nothing has been spared in
the way of construction, or interior
finishing and furnishing, and as n
result the Lower Rio Grande Valley
IS now attracting many az that class
OF tourists and visitors who formerly
spent their leisure time IN the East
ern or western resorts.
Hotel construction i'm the Valley
the past two years has been the re-
suit of national recognition of the
valleys contention that N villa
eventually become one WV the fav-
ored tourist sections of the country.
The rapid increase in the number IN
tourists and homeseekers. the ever
increasing demand for hotel accom-
modations Of the highest class, has
been met BY the construction OF hos
telries in sufficient number and Of
sufficient size to meet practically
every requirement.
Large Structures Completed
Hotel FL Jardin in Brownsville.
the largest of the new structures
II an eight-story structure, with 20a
guest rooms The Rees-Wil-Mond
and Moore Hotels me HarlinEen, tho
S~tonewall Jackson NIX San Renito.
kobb Hotel INC EdinburR, Hotel Pm
Iona at Weslnco. McAlIen Hotel. mrm
included among the largest hotel
structures erected during the past
year. and III addition w score oF
smaller hotels and apartment houB-
CIV operated upon the hotel plan, offer
facilities OF the highest class To
tourists and visitors.
The day when the tourist and
traveller was obliged TO take what he
could get has passed in the Lower
Rio Grande Valley. The rapid de-
veiopment has created new con-
ditions which Valley residents and
investors have met. Until recent
years hotel accommodations IN the
majority or the Valley cities wern
OK n very mediocre character. but
with the stream of tourists constants
ly increasing the demand FOR thn
best class or hostelries brought m
quick response.
I'm addition co the erection uP
many new hotels, IA number W. tha
older hostelries have constructed nd-
ditions, and now provide
cations which are attracting ever-
increasing patronage. The Mission
Hotel. the Plaza at Donna. Antlers NJ
McAllen. Damants az HarIin9en, Ac-
me az San Benito. Cara de Palmas nt
MeAlien, Travellers and Riverside az
brownsville, Miller Hotel at Edin-
burg. Cordell House at Mission. the
famous old Miller nj Brownsville.
and a dozen other hostelries have
made extensive improvements rep
~resenting an investment az hun
dreds OF thousands of dollars.
Aid Valley Development
The Lower Rio Grnnde Valley hnH
mo regular tourist season. che winter
NJ summer seasons being equally
attractive to visitors from The North.
put the majority OK tourists came ND
the Valley for the winter months tn
escape the rigors OK the northern
season.
The improvement which has been
achieved in hotel facilities through
out the Valley in recent years has
proved q very important factor in
divertinF this stream Of tourists 70
the Valley. and the important part
these ~hosteiries are PLAYING IN the
development az the entire Valley I'M
very apparent. They are attracting
70 the Valley capitalists, Industrial
lists, commercial leaders. nR well mM
those who are interested Am aRrirui-
turnl development.
Many Uf the present leaders im
che industrial and agricultural de-
Fel0pment came 10 thc Valley nH
tourists, attracted by che climatic
conditions and che excellent hotel
facilities provided and remained Nv
lend their aid In the development of
the Valleys resources. The hotels
have virtually become the centers OF
development planning and Develop
ment activities. In their Hobbies tho
4 Tourist nornna a. ~~~t~~s ~~f4h a.
people from the North. East and
West: with industrialists. CONNER
eiai leaders "a developers The
Lower Rio Grande Valley. iAm re-
sources va opportunities nra the
favored themes 0f lobby discussions.
and the results mre apparent fn thm
increasing number nf tourists whn
acquire property and decide to mmk=
their homes in the Valley.
will Become Tourist Center
Though Che number cf hotel rooms
in Che Valley hans been doubled by
the erection az new h0stelriea the
past year, hotel owners are conf
dent that the Valley has merely
started hotel construction. The mill
lions Of dollars that have gone into
new hotels represent only a fraction
Of the total that will BE- invested in
hotel properties I'm the Valley with
I'm ten years. they assert. They point
cut that the diversion of rmmer
and winter tourists to the Valley
will double and treble each year.
that Che completion nf coastal RE-
sorts, the building Of additional high
ways. thn completion rf tha South
err Pacific Valley extension dm-