The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1927-06-17
GERMAN TRADE
IN j. s. CROWS
BIZ RICHARD HATT0N

0y f61C1AnO QAIION
Germany led all European coun-
tries in increased purchases from
the United States during the first
quarter of the present year. accord
ing to an analysis Of our foreign
trade made by the commerce depart
ment Of the Chmaber of Commerce OF
the United States. The German gain
was stated as $44.165 900. During
the same period France showed de.
cline Of 1881 900. In spite Of the
civil war now going on in China,
that country is shown by the Cham
Der Of Commerce to have registered
q gain in both imports and exports.
"Our export trade expanded despite
q lower price level" says the state
ment, which continues: Europe
took ATT per cent of our exports
during the first three months of
1927, and made a gain of SS6,574,000,
or 6.8 per cent" Asia, however,
registered the greatest gain. accord.
Ing to the statement, our sales to
that section of the world being in
creased by $21 ,998,000, or 15.9 per
cent. South America showed gain
of $6,524 900, or per cent. Other
increases in our foreign sales We're:
United Kingdom, $7,O41 900, or 81
per cent: Canada, $14,S10, 900, or SIS
per cent; Japan, $9.485, 900, or 14.S
per cent; Australia, 81, 1852, 900, or IL
per cent; Argentina, $755, 900. or 2
per cent; the Netherlands, $685., 900,
or rs per cent; Belgium, $4015, 900,
or 1874 per cent; Brazil, $5,14S, 900,
or 24.S per cent; British India, 3d.
$4,000, or 74.4 per cent, and Vene.
zuela, $500, 900, OF 1913 per cent,
while the following declines in sales
were noted: Italy, 5000, 900, or 1873
per cent off; Mexico. $G,419, 900, or
18 per cent off; Philippines, $1.577,-
600, or 9.6 per cent off, and Chile,
20, 1000, or 26.6 per cent off.
In these days Of intensive adver-
tising in practically every line of
business and finance great import
ance. must be attached to the report
of the advertising committee of the
District Of Columbia Bankers Asso-
citation as submitted to the annual
convention Of the organization by
the chairman of the committee, Eliot
III. Thomson, Of the Washington
Loan and Trust Company.
1t is of especial interest to note
the conclusions of the committee
In regard to the educational adVer-
tising campaign carried forward by
the cooperative effort of q number
Of Washington banks about a year
ago. Upon this subject the COM
mittee report states:
The campaign has clearly brought
before the public comprehension
of the burden born by the banks in
service rendered to customers and
the necessity for the maintenance
of a sufficient balance to compen-
safe for the activity Of their &C.
counts. On the other hand, the
campaign has emphasized to our
member banks, the advantage of
applying some form Of service
charge and majority now have it
in operation"
The report. also, states ''that the
total cost of the educational cam
paign to any member Is more than
covered by the amount collected in
one month by the application Of the
service charge"
In view of the fact that the
amount OF deposits by Christmas
savings clubs in the District Of Co
lumbia last year was close to
$6,000,000, the statement Of the COM
Ai4IIOO uPOA ILLS SuDJSCL - OF more
than passing interest to the banking
public as well as to members Of the
Bankers Association. The report
says: twenty-five advertisements
appeared over the names Of the par
ticipating banks in the five principal
daily papers, using a total lineage of
1920. Members enrolled were 49,
las, against 1918 for 1926, and the
amount subscribed was 1894, 900,
compared with $5.472. 428 in 1926, a
gain Of abou 10 per cent"
1t Is evident, according to a proni-
nent banker who heard the above
report of the committee, presented at
Hot Springs, that the publicity
given through the newspapers to the
Christmas savings club idea has re-
suited in large yearly increase in
membership in these clubs, thus pro-
viding an enormous fund for distribu-
ton at the Christmas season"
President Peter A. Drury. Of the
Merchants Bank and Trust Com
pany, has notored to his country
estate at Bluemont, where he will
spend the weekend.
The board of directors Of the
Farmers and Mechanics National
Bank has declared the regular quar-
terly dividend Of per cent, pay
able July 1.