New Britain herald., 1927-09-24
RADIO DEALERS
 MUST WATCH OUT
Sometimes People Want Sets "0n ApproVaI' for One Night

Radio sets installed free of charge I just especially for big events is a practice followed by many dealers in the sets, but not knowingly how ever. 4 radio set dealer must be extremely careful in some cases so that he W'll not be played for a fish" by some "customer" who wants to try out set, but only during some big event that is 10 be broadcast over the air.
 As q general rule dealer can size up q customer and can tell whether or not he really wants 10 buy a set The fellow who enters q store in a hurry, wants to have a set installed on trial, uses the set during a big prize fight for instanc" and then the next day calls up and says the instrument is not satisfac- tory is just working the Old Army Game with the dealer the recipient of the condolences after it is all over.
 The honest-to- goodness prospect knows what he wants and he spends bit Of time selecting the best He is ready and willing to sign lease or whatever they use to clinch a deal. and he pays q deposit before having the set installed. If <1 go" is not satisfactory he says so, but he is usually anxious to try out some other machine. a desire which is cnly natural and which the dealer is only too willing to comply with.
 But the "hnats" are easily dis tineuishcd They enter the shop. look around a minute and then, with an air of studied interest they ask the dealer 10 send out a radio set. For instance, a worlds champion ship prize fight is scheduled for that night.
 "Win you have the set installed tonight, sure?' asks the ''prosp"ct.' He is informed that the set will be installed. He is asked what he wants. "Oh. fl doesn't make any diff ference. Send out the set you think is best" He is only to ars'0us 70 agree with the dealers suggr StionS, whether or not they may mean the expenditure of ns'derable money. The set is taken to his house. U IS installed and he usrs it, presumably oniOvahlv and with q snug feeling Of satisfaction. to hear what is eo- ing on. Then he has it removed and the expense is the dealers. He secs no more of his "prospect' because he will try same stunt somewhere olea the next time.
 One concern in this city has an excellent way of combating thiS type of radio fan. A lease is pre- pared anl signed if a prospective ruchaser Is secured and he is re- ouired to place a deposit if he is sure that he will purchase the set. If he decides against 1t he may change the type of set, but if he is not in earnest the prospect or placing a deposit will not appeal ospcciallv since if may reach such figure as s2O or $25. Many of them, as soon as they hear that news, back out and change their minds about hearing the fight free of charge.
 Of course. there are many people who are not sure that they will take set, but they usually inform the dealer of that fact in advance and the dealer can use his own discre- tion as 10 whether or not the get shall be installed. Ii it is installed he assumes the responsibility. But very few of the "beats" are not sure. Invariably when they enter store, they inform the dealer that 1t is a sure sale.
 Great national events stimulate the sale of sets, say the dealers, and, previous 10 the day, or night, of the said events the radio men gre busv constantly installing sets. One shop had been working every night this week until 10 o'clock or after and even on the night of the Demp- scv-Tunncy battle the Installations were still being made at 10 o'clock. Several people who purchased se's stated that if they couldn't have .hcm for the fight they didn't want them at all.