The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1927-03-19
STAR EXHIBITS
LACK PUNCH

The incessant rattle and clatter
and bang Of the static artillery
which Wass anything but static
made dial twisting q nerve Wrack.
iag sport last evening. In add
ton to the crash and grind there
was fading and much interference
on the crowded wave lengths. The
noise let up slightly in the later
evening and stations unAttainabIe
earlier were heard. but the fading
seemed to be worse. especially
with nearby brOadcasts,
At last-with the Brunswick pres
entation of five star features in the
course of an hour last night from
WJZ-at last we've slant on the
program technique followed in these
wholesale displays. The idea Is to
stand a great vocal artist like Flor
ence Eastman before microphone
and require her to exhibit a voice
Ito prove that she has voice and
can sing song-with the first
number And then give her a few
easy ones to sing in succeeding ap.
pearances. That seems to be the
individual technique. And the
Wholesaling idea is to rush as many
such stars before the mike as pos
sible In the time allotted to give
an exhibit of quantity star produc-
ton rather than a concert.
Once there was a motion picture
exhibitor who boosted of projec-
ton machine operator who could
turn off 1000 feet of film in 9i2
minutes and thus save enough time
each evening to enable the ex-
hibitor to put on an extra show.
When ventured to suggest In The
Times that the exhibitor was ruin
ing picture plays and the eyes of
his customers, in addition to taking
money under false pretenses when
he advertised himself to present
drama and comedy-the exhibitor
and several OF his friends wanted
the managing editor to discharge
me as an enemy of the picture
business.
Maybe the broadcasters will want
to call on the managing editor too
but intend to state right here
that If the Brunswick company
wishes to make their stars unpopu-
lar and remove from radio listen.
ers any desire to ever hear them
or the songs they sing again one
OF the finest ways to Go it ais TO
present wholesale programs the
way last nights exhibition was
presented-both as to individual and
program technique.
That, of course, goes for the sta
tons where the concert of Eastman.
Mario Chamlee, tenor; Max Rosen.
violinist; the excellent male chorus
and the very fine orchestra could be
heard with comfort. Atmospheric
conditions prevented all but listeners
In the immediate vicinity Of the
WIZ chain hearing any of the con-
cert with that degree Of quiet which
makes for enjoyment.
SOPRANO
MAKES HIT
Marguerite Clark Cromwell, during
the Burlington Hour from WRC, in
creased the many friends her fine
soprano voice has gained her by the
excellent singing OF her group of
songs. Her program mates, the I'm
peria1 Male Quartet. were not quite
so fortunate by reason Of the fact
that they were not ready to sing i'm
mediately they were announced and
gave rather conventional interpreta-
tons of their songs. There is no
radio crime quite so great as to keen
the air silent, and a few seconds
seems a very long time to waiting
listeners.
The Calvert orchestral endeavors
last evening were quite in keeping
with the desire of Daniel Breeskin
and Fred Stark to make them inn
portant program features of the
week. They are becoming more and
more so each week. We were rather
busy striving to keep in touch with
Nine. Easton and her associates in
New York and the Calvert exercises
during the same hour-and SO we
missed the violin playing of Sig
mund Ziebel, but we heard parts
of the concert and what we heard
whetted our appetite for more.
The Goldman Band, the Anglo