Douglas daily dispatch., 1927-11-24
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si1ering the time it has been carry
inc the name it has received more
publicity than any transcontinental
highway has ever been given.
Accompanied by his wife, Secretary
Taylor arrived in Douglas yesterday
shortly after noon from the east. He.
was met east of The city some dis
tance by Secretary George B. Double
DAY and q number OF Douglas busi-
ness men and escorted to the city
where lie met business leaders at the
chamber rooms and later addressed
them on the plan OF the highway at
an informal session at 5 o'clock
Making the trip to the west coast
the secretary is being accompanied by
the car Of the Kelly Springfield Tire
company, which Joined in the plan TO
advertise the newly outlined highway.
The car of the tire company, built
to have the appearance of locomo-
tive, presents very snappy appear
ance and that fact brings to the
journey an exceptional advertising eff
feet for the Broadway Of America
movement, as was evidenced when
several scores of people stopped to
view the car and read the banners
while it was parked near the CHAM
ber rooms here yesterday
broadway of America!" That is a
slogan to conjure with, in the opinion
of road people generally, and Sec
retary Taylor asserts that wherever
he has been in making the tour ovei.
the route from Ell PaSo the approval
and support for the line has been
generous and freely offered. Slogans
have been coming to the officers OF
the association proving that, other
than the adopted name, it has many
things that will help to keep it in the
public eye end whatever does that
will bring the travellers over il and
many of them will visit Douglas. For
example. it has already adopted the
slogan, "Do your scenic shopping on
the Broadway of America highway I
Another one that it is believed will
become part Ct the advertising mat
ter is broadway of America, the
Snowless Sunshine Way"
The name Broadway of America" F"
is mental child of c. W. Taylor
secretary of the association and in
his usual affairs the editor of South
west Review, printed at Las Cruces,
N. I'M, and according to its own
statement, "a pocket magazine de-
voted to the development of the sun
shine section of the United StateS.' .
Taylor told the business men of
Douglas yesterday, how he happened
to present the idea and he declared
it had been received with much crater
favor than he had ever dreamed.
Broadway of America starts just
where one familiar with things would
expect it to start-Broadway, New.
York Tt passes through Jersey City,
thence down through Trenton, N. j.,
to Philadelphia and to Wilmington,
Del; thence to Baltimore Washing
ton, D. c., and into Virginia. Ir the
Old Dominion the towns touched in
clude Charlottesville and Roanoke
and courSing through the center OF
the state, generally speaking, and
passing through Knoxville and Nash
vile, it reaches Memphis Crossing
the Mississippi river the road enters
Arkansas, and points, touched there
are Little Rock and Tekarkana;
thence to Dallas, Fort Worth and
Abilene to El Paso.
West cf Ell Paso tine road gets to
Douglas by way of Deming and
Lordsburg and continues its course
to the Broadway at the western ter
nlillal in San Diego, touching Bisbee
Tombstone, Tucson, Phoenix and
Yuma in Arizona and El Centro and
Calexico to San Diego The route
also carries it north from San Diego
fn in
1t is the statement of the secretary
that this is the longest continuous
transcontinental highway now mapped
and that it also presents the shortest
line between New York and San
Diego that is <1vel'5ised as trans
continental line. The larger portion
of it already is in excellent condition
for automobile travel and a very sub
stantial portion of it is Paved while
all of it with very minor piece is
lin the class of hard-surfaced roads.
that not being paved being macadanl.
1t is the plan of the Broadway OF
America Highway association to have
a meeting ct Memphis in the early
spring which t is hoped will be the
largest gathering for the purpose OF
promoting transcontinentaf travel
over the line from the two coasts,
one delegation starting from San
Diego and one from New York and
gathering recruits as they approach
Memphis. To the end that this part
of Arizona may be suitably repre-
sented, B. A. Packard has been named
as a delegate to represent Douglas; j..
j. Bown for Bisbee, and A, H. Gard
ner for Tombstone, and it is the an
nounced intention of the local people
to endeavor to interest others in MAX
ing trip to the Memphis session.
| At the session of business men
which heard Secretary Taylor yes
terday, George jackson presided and
J following the outline of the plan by
[ the speaker there was a general
informal discussion among the local
men who asked the visitor many
1 questions and elected information
as to interest in the work in other
1 sections. 1t also brought out that
Douglas has an exceptional oppor-
4 tunity to gather some good advertis-