New Britain herald., 1927-01-22
Prince Will Broadcast

Prince Will Broadcast A voice of royalty will be heard by the radio audience when H. R. H. Prince William of Sweden will speak from the studio of WEAF on tomorrow evening, from 9:05 o'clock until 9:15 o'clock. The talk will be carried through several stations of the Red Network of the National Broadcasting Company, those to be connected being WEAF, WEEI, WAR. WTAG. WRC, WCAE, WWJ, KSD, WHAS, WSB and WSM. The Princes talk will be based on his impression of America and may also include some of his experi- cnce while big-game hunting and exploring in Africa.
 Rogers Unable to Appear
 Will Rogers, Americas well known humorist who was announced to make his second appearance of recent months before the micro phone during the broadcasting from WEAF on Tuesday, January 25, at 500 o'clock, has been forced to can eel the arrangements for his broad casting at this time due to unex- pected changes in his engagement. Nine Hour Program From WTIC
 2S distinct features, in which 361 people will take part, will be broad cast by WTIC, Hartford, on it's sec- ond anniversary, Thursday evening, February 10. The program which begins at p. m. and continues un- til the next morning will be picked Up from eleven remote controls be- sides the various studios of the Travellers station.
 Among the high lights are the University Glee Club of New Haven, which will broadcast from Yale Uni versity, a program by the Travellers Choral club, the New Departure Band, Bernhard Levitow & Com pany of New York city, featuring Ray Perkins and Erva Giles, the Clements Entertainers and a half hours program by the Travellers Symphonic Ensemble, numbering 27 pieces. There will be entertain ment ranging from dinner music and childrens talks to programs of dance music by well known orches- tras and bits of vaudeville picked up from various theaters.
 WIZ Samples" Broadcasting
 Nearly every producer samples his own product to insure that it's quality is being kept on to his standards. Automobile manufac- turers put their cars through ex- haustive road tests, blenders of tea and coffee employ high-salaried tasters, makers of explosives try them on special proving grounds.
 Broadcasting stations are no ex- captions to the rule, and in the case of WIZ of New York, owned by Radio Corporation of America and managed by the National Broadcast ing Company, the "sampling' pro- cess is an unusually thorough one, involving the services of from ten to o5 competent critics.
 The most complete "sampling' occurs when feature is being put on the air for the first time, or when transient talent Is being booked" for a regular feature. After ascertaining what general type of talent is required for the broad cast, artists are supplied either through the National Broadcasting Company's Artists Bureau or through an outside agency.
 The artists are then given indivld- ual additions in WJZ's studios, and their qualifications are passed upon bv the stations Musical Director and, In the case of a sponsored pro- gram. by representatives of the con- cern which is footing the bill. Many different artists may be heard in additions before those best suited to the broadcast have been engaged.
 Then the "sampling' begins in earnest. Rehearsals are held of the first broadcast of the series, with an announcer reading the continuity which will be used on the first night" The rehearsalS are micro- phoned-that' is, while they are not broadcast. they are "picked up and reproduced by loud speaker In an other room where several critics, some of the stations staff and others who represent the features sponsor, give detailed opinions on the way in which the program is presented. These rehearsals are important because proper micro phone placement and the correct positions of the artists must be de- cided while they are going on.
 When the correct microphone pickup has been decided upon and the control operators have familiar ized themselves with the recording habits of the artists so that they may provide proper amplification, the first program is ready for the air.
 Every feature broadcast by WIZ is monitored by ten or more tech nicians, each one competent mu- sician or skilled engineer. At Aeolian Hall, where the stations studios are located, four sam piers" hear the program-the Mu- sical Director and three engineers. 4 special loud speaker which rcpro- duces the program as it is leaving the control room on it's way 10 the stations antenna in Bound Brook enables the Musical Director to