Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1927-12-11
GAY BUSINESS
CARS ADVISED
Duco Man Sponsors
Bright Colors For
Commercial Cars


There Is no good reason why de-
livery wagons should all be painted
black any more than there is why all
buses should be painted white. We
are coming rapidly to know that a
light business wagon or truck can
express not only the name Of the
business and the proprietor IN letters
o. its side but can also have a real
and constant selling appeal as II
goes through the streets because 81
tire cOlors used in its finish, accord
ing 10 II. Ledyard Towie- director q
the Duco coior advisory service
In fact. the lettering or business
wagons ane buses is a subject
worthy Of much consideration Dy IT.
self. II you want your wagon TO
look long and efficient and powerful
avoid these tall up-and-doVn giarlng
letters as YOU would the plague.
They may be visible a block away,
though often. because Of their &C.
centric design they are scarcely
readable even az ten feet. But. even
n they are visible, they often De
strov more than they create ~ mas
ing tie wagon look either
a. SQUAT and dumpy. The same ap-
plies to a bus. ! have seen seFerai
beautiful buses refinished WITH
some skill n color that have been
literally spoiled b. the ungraciops
flambovance of their signs. Inc
sivns on a business conveyance must
~ as harmonious as the rest OF rs
line and color or else Il undoes the
whole effect. :
Different sorts Of business q
course demand different color COM
bi~nations. Bat as a rule the trena
IS 10 a greater delicacy CT eoioi
than 4. used 10 be. Laundry trucAs'
for instance. may well choose from
the soft pastel cOlors sucn as Iaihl@
hroun. Chalice, Brilliantine ana
P~rocatelle green expressing some
what he crisp clean idea that a
laundry seeks 10 leave with us. -
N~eighborhood stores also should
consider the colors Of their delivery
cars lust as carefully rs they ~
,ba signs over their doors. lheN
are a constant advertisement for
tbe peonle or their vicinity ~ is
nossible 70 give color personality 70
even a coal truck. Black and orange
and other dark colors used discriin-
i-natingIv on coal trucks viii make
them agreeable 10 the eye ana a.
the same time will look clean.
Buses. both inter-urban ana cii4'
are rapidly growing features 81 our
transportation method. And "hat
%coiors to finish them wen. the
range Is endless but tins Iunda.
mental thought viii answer many 1T
the complicated questions thaf mn
around the subject City streets aIr
crowded with traffic. WY add W
the apparent chaos by painting city
busses in bright and garish colors
Re,ter use two tones Of gray
trimmed with scarlet or some OF the
rIoselv related harmonies Of gray
blues and greens.
an the other hand. inter-urban
Fusses have a problem quite differ
ept. Many times they are the sole
means Of transportation for the neo-
nc living along their route. Their
coming is looked forward 20 with
e~auerness. They should he 70 some
extent treated like sport Ears m
color. Let their tones be brilliant 81
they viii not disappear against the
greens and browns Of the landscape.
And. iu busses in particular, the
distribution Of color is important. In
every case II should be so handled
that ID viii make the bus seem
stable. Tipping should be far from
the mind Of the passenger. So dark
az. richer rolors should he kent low
and thc lighter, sky reflecting colors
should ~ used high On the ear. The
IMPRESSION then will DO that Of ste
hiiity. The lower part ~ the car
will seem % he n part Of TIE road
itself.
And. inside the bus. color should
ne used - az ~ give u an mir n
spaeioUFness. Such cream and pastel
tones a. Cigarette or soft bright
greens as NyanZa and Zanzibar will
create a feeling Of roominess and
freedom. And also II VIII make the
passengers less likely 20 become
tired and frctful On n long trip.
We are Just beginning ~ enter
uron a period of widening color uses.
And when il IS remembered that YOU
can make your car look long Or short.
charming or eccentric, comfortable
or not. by the use ~ color the sub
iect becomes one for every motorist
10 consider.