Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1927-10-10
I'm OUR
VALLEY

THE FIRST "northsr" Of the fall
season finds the Valley in a re-
ceptive mood.
Nothing like q little change in
the weather TO brace up men and
hwomen.
Causes them 70 attack work with
Energy. And work is an outstanding
- Adsracteristie in the Valley. Every
body works-or most everybody.
That come home TO those who
last week announced baseball re-
turns for the benefit Of sport fans.
Few had the time to attend during
work hours.
EVERY PART Of the Valley was
represented Saturday night at the
banquet opening San Benito's new
StonewalI Jackson hotel.
That was n fine spirit, q typical
Valley spirit
San Benito's new hostelry Is a
credit to the city.
And the city is to be congratulate
I'd, further, that it has secured to
pperate il one who In widely known
ln the hotel field-Fred Scheer. And
Mrs. Seheer, too.
When Sam Robertson, Frank Rob-
trtson, the late Alba Haywood, Scott
Brown and others drifted into the
town twenty and more years ago,
they would doubtless have welcomed
the opportunity to rest in such q
place.
But mostly they took theirs in
frame structures, or out under the
starry skies.
FRANK ROBERTSON explodes
that idea that San Benite was first
known as Bessie.
Bessie, he says, was q siding.
But San Benito was first known
~ "Diaz."
Here's how come:
Mercedes really had the name
sDiaz" first. Did a lot Of advertis-
ing, and then was advised that there
already was n Diaz, so II they
wanted q postoffice there would
have to be some other name.
So 10 became Mercedes.
But q lot of money had been spent
advertising. And someone was anxi-
Gus TO sell some land around what
is now San Benito.
So they put up q great sign, read
ing something like this:
"THIS is DIAz."
Did they sell lands? They certain
" did. But the name had to 60
finally, just as II. did nj Mercedes.
AND A. J. Mcc0LL, veteran VAL
ley land man, also becomes rem
iniscent.
He tells Of an incident when he
was interested in selling land in
the western end Of the Valley.
He was taking a carload Of home
seekers on an excursion to Browns
willie.
One Of his salesman recalled that
at San Benito there was huge
sign, some thirty-five feet long and
almost as high.
II announced land at s125 an acre.
McColl was getting more for his.
It wouldn't do to have his folks
see that big sign. And IL they looked
out windows, they couldn't help but
see II.
DR.. Broaddus, a minister was on
the train.
He was asked TO lead the home
seekers in prayer.
The prayer continued during the
time the train was passing the sign.
The return trip doubtless was
made nc night.
But IL was a close call.
POURING OF concrete on the
road from Barreda TO the Paredes
line, over six miles. has started.
viii give the Fresnos district an
every day in the year outlet.
Shortly there win be started eon-
struction Of the Paredes line road
connecting Brownsville with the
Barreda road at q point ten miles
north OF Brownsville.
All Of which construction means
much for the development Of the
southeastern end Of Cameron eoun-
~.
Along with this development will
come a hard-surfaced connection
with the coast. to Roca Chica from
Brownsville and TO Point Isabel from
Darreda.
Also construction TO the wiIlacy
county line from the end OF the
present road. four miles north of
Harlingen. And through wiilaey
county. and then hugging the coast
on up 20 Houston.
Real development In the Valley
seems 10 have started with the com
pletion Of the state highway, No. IL.
How much more they will be when
this present great program is COM
pleted in Cameron and Hidalgo eoun-