White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1927-10-28
SELLING CULLS HURTS
GOOD APPLE MARKET

~eAhuuvN SSssO
GOOD APPLE MARKET
Zone of the large factors detrimental
to the apple industry is the commercial
canning of apples, and as long as the
apple grower will sell his Gull apples
to the cannsry for less than the cost
of picking and hauling, the greater the
difficulty in fin6ing a profitable mar
ket for apples" says S. D. Wallace,
Manager of tile lewiston Heights
Orchards Irrigation District of Lewis
ton, Idaho, in an article in the Oct
ober number of Better Fruit.
Continu.ng, Mr.. Wallace says:
"The canned apple has taken the place
Of the fresh fruit in practically all of
the bakeries, hotels and restaurants,
and there is no comparison between
the flavor of canned and fresh apple
when made into pies or apple sauce.
The bakeries, hotels and restaurant
owners will acknowledge this; but
they can buy the canned apples so
much cheaper, because Of the fact that
the grower in foolish enough to give
them to the canneries, that they do
not buy the fresh apples. If the apple
grower would throw all of the culls
into the river or let them decay he
would improve the market condition
and he would also compel the cannery
to at least pay the cost of picking and
hauling. We can not blame the can
ners, hotels, restaurants and bakeries,
but we have ourselves to blame. We
cannot stop produing apples unless we
destroy the trees, but we can control
competition to the extent Of destroy
ing the culls or refusing to sell at the
price we usually receive.
sIt is true supply and demand do
regulate tile price. Why not regulate
the supply the same as is done by
manufacturers of various other lines?
Why not increase the demand by
lowering the supply of the canned
apple?
"The canneries will reply you are
advocating an economical condition
that will curtail their output, destroy
food and decrease employment. j
answer that the market for real
apples will increase, the peoples appe-
tite for apple pie will return, labor
will employed to prepare the fresh
apples for food and the owner will be
able to market his apples at profit.
The apple industry will pay and the
profit will remain with tile producer
for the reason that the Gamers will
pay the price necessary to obtain all
apples demanded by their trade.
Eve can not blame the Gamers for
they must meet competition. The sit
uation is within our conEol, and as
long as we give the culls away the
less we will receive for our crops.
1t is impossible to grow crop of
perfect apples and we consider the
advisabifty ofsnot shipping c grade
apples. IF these apples are put in
cans they lower the price of the bet
ter grades. When we can destroy or
receive a cost price for our culls and
c grade we viii obtain better re-
turn for the crop.
"The canning of berries and per-
ishable i-u.t is necessary and is one
of the desirable methods of preserving
to AOoo PASduSt tAAoI SdAAllOl bS kept
long in storage. The apple is not a
perishab'e fruit and will keep in stor-
age many months. do not argue
that there is not legitimate demand
for canned and dried apples. do
argue that the price we obtain fc- the
Gull apples enables the cannery to
place the canned apple on the market
SO much cheaper than we can sell
the fresh apple, that the bakery, hotel
and restaurant owners buy the can
ned apple. have not eaten canned
apple pie that had the flavor of a
fresh apple pie. This kind of pie
surely must destroy the appetite for
real apple pie and the market for
fresh apples.
"It certainly would avail the in
dustry nothing to raise the standards
of the grades, as the more severe the
grades the greater the cost to prepare
for the market and the greater the
quantity CT apples to be- sold in cans
to destroy the appetite for fresh
apples.
1T is but good business on the
part of the canneries to be interested
in high grades for apples and the
elimination Of the c grade. There
is room for the c grade in the small
ler cities and towns. Our local road
side markets demonstrate that people
want apples and are not particularly
interested in the perfect apple. What
they appear to want is size, reason
able color and no worms, and stings
are seldom noticed. When there are
enough apples to supply reasonable
demand for all grades, why elini-
nate the c grade and confine the
consumption to those people who do
not consider cost as closely as the
larger per cent of the people must
consider it?"