Imperial Valley press., 1927-01-15
KING ORGANIZES
NEW Ell CENTRIC
BUSINESS FIRM
Modern Department Store
Here Will Serve All of
Valley.

Announcement Of a new firm and
new business which will become
an important part Of FL Centre $
mercantile establishments, is made
by NJ. O. King. who has organized
the NJ. O. King company with an in
corporated capital Of 100000.
The new firm, which viii start m
business about September |, will op.
crate a modern department store in
this city, designed to serve all of
Imperial Valley.
Headquarters for the new business
will be in the store now being va
Gated by Namcy Brothers Company.
one Of the best sites IN the FL Ccntro
business district. The property has
frontage Of 100 feet on Main
street, between Fifth and Sixth
streets, and is 40 feet deep.
This property has been leased for
a period of 10 years and will be
thoroughly reconstructed and re-
novatcd. \ modern front will be
built, Il new Lighting system install
ed. and provisions made to make the
building comfortable i'll winter and
summer. Don Wells, local architect,
has been engaged to work out the
details for the changes to be made
in the building. These will COM
mcncc as soon as Narney Brothers
have vacated the premises.
The new firm will handle dry
goods, shoes, mems and women s
wear, and all the merchandise of an
up-to-date department store. Provis-
ion will also be made for q beauty
shop, tailoring and drcssmaking de
partmcntS.
Associated with King in the new
business are 4 number Of prominent
Imperial Valley and Los Angeles
businessmen who have been attract
ed to the venture by the splendid
opportunity for investment in the
future Of Imperial Valley.
Is Active Here
Mr.. King has been connected with
FL Centre S business affairs for
years. He was formerly connected
With Narnev Brothers rompanv,
leaving that firm four years ago to
organize the firm Of King-J ohnson
company. He severed his connection
with this firm a year ago, taking
over the grocery business of Cox
brothers, which he has conducted
successfully since that time.
In addition to his business enter
'lises Mr.. King has taken an active
part in the affairs of the FL Centre
chamber of commerce, serving on
several important committees and
acting as n director for a number
Of years. He has been one Of the
prime movers in every undertaking
: designed to improve civic and bus
mess conditions in FL Ccntso.
Il have full faith in the future
of FL Centre and Imperial Valley,
he said today. 'and an particularly y
pleased with the opportunity to
prove it by investing my money and
that Of my associates, in this new
business.
1--WE have every reason TO look
for a substantial growth in this city
during the next decade. particularly
if the Swing ohnson bill is passed
by the present congress, as we al!
hope it will be. | consider this the
right time for merchants all through
the valley to prepare for the future
and get ready to enlarge their pres
cnt investments.
II feel sure that FL Centre needs
such business as we propose to es-
tablish. and that this community and
the rest Of the valley will support il.
Our business will be conducted on
the square deal basis, giving our pa
irons the very best of merchandise
at prices that will yield us Il lcgiti-
mate profit and Yet be within reach
of the customer.
"Those who are associated with
me in the new business feel as do.
that the best days Of the valley are
ahead of us and that money invested
here now will return satisfactory
/ profits in the coming years.