Evening star., 1927-09-28
NEW RADIO CHAIN
TOL|NK COASTS
Movie Company's Network
Long Rumored, May Con-
siSt of 60 Stations.

The primary point of difference TO
be maintained by the newly forming
radio network, the third TO enter the
chain broadcasting field, will he a
constant i1ookup with the Pacific
Coast This is said to be behind the
formation of the chain sponsored by
the Metro.Goldwyn-M Mayer Motion Pic
tire Corporation. which is reported TO
he planning to broadcast it's first pro-
grams in October OF November.
Formation of the new chain was
freely rlimored in Now York for SOY
eral months. and the rumors took the
form of fairly definite commitments
during the recent Radio World Fair.
Except to state that the chain had
definitely been projected. officials of
the motion picture corporation. how
ever. would make no announcement.
Stations to he included in the new
hookup have not been made known
for the reason. it is believed. that ne
gotiations are still under way with
many of them. However. it is learned
that stress is being laid on Far West
ern stations not now connected with
any chain because. of the tremendous
phone wire tolls involved in the re-
lays from New York studios to the
West Coast.
May Include 60 Stations.
The informal announcement from
the motion picture concern states that
so stations will be in the new nation
wide chain. Its sponsors contemplate
introducing something new in the way
OF informal radio announcing, and it's
advertising matter will take a different
turn from that now going on the air
from most stations. it is stated. In
New York it was reported that Metro
Goldwyn.Myer interests were prepared
to spend $1,000 a week in radio ad-
vertising. which would launch the
chain at the outset with an account
worth $26O.000 year.
MetroGoldwyn has Il large share Of
its interests on the West Coast. hence
the reported emphasis on Western
stations. So far the Far West has
been hooked up only few times for
programs out Of the East, the most
notable recent occasions being the
radio industries banquet in New York
and the DempseyTunney prize fight in
Chicago.
A 60-station hookup would far ex-
ceed in number any of those now
operating. The National Broadca sting
Co.'S red" network has 81 stations,
that farthest West being in Eristow.
Okla. The blue" network Of the
same company has ~, reaching to
Omaha and South To Jacksonville.
Fla. The orange" of the y. B. c.
has seven stations on the Pacific
Coast. which get their programs out
OF San Francisco studios. The Co.
lumbia Broadcasting Systems hook
up comprises Is stations, all east of
the Mississippi.
The WaShingtonian who have
evaded the microphone now for many
months, are scheduled to take a prom
inent part in the program tonight of
WRC. Under the direction of Rollin
Bond. this ensemble will present gems
from THE Chimes of Normandy"
The featured soloists include Elsie
Schulze, dramatic soprano; Gayle
Hunt. coloratura soprano: Agestino
Arancio, lyric tenor; Harry Myers.
tenor: w. B. Peckham and DR.. Charles
Gordon. baritones.
The 1pana Troubadours, the Cam
pus Carollers," and an organ recital.
which is served under the title of
Organ Masters" are the principal
attractions WRC will draw from New
York. Gottfried II. Federlein will be
ut the console for the Organ Mas
ters" period, He win open his recital
with two Of, MacDowell's popular
compositions, ITO a Wild Rose" and
An Old Trysting Place"
The phonograph which was relied
on by most Of the broadcasting sta
lions in the early days Of radio will
be brought back into use by WMAL
tonight for new sponsored feature to
be called 'The Brunswick Hour" This
mechanically made program, however,
IS guaranteed to be far superior to
the early canned music" brodcasts
as the latest type of musical repro
ducing machine will be used.
WMAL also has scheduled several
other musical attractions and two
talks. One Of the speakers will be
Charles W. Darr, vice president of the
Washington Chamber of Commerce
The other talk will be presented by
Science Service.
A portion of Ziegfeld's "Folles" will
be broadcast for the first time from
the stage Of the New Amsterdam
Theater in New York tonight by
WEAF and a group of it's associated
stations. A welcome home" to Mayor
Walker will feature the performance.
Eddie Cantor will take the principal
part in this added attraction.
Fading and static, those almost
perennial bugaboos of radio. did their
best last night to mar the reception
of distant broadcasting stations. The
atmospherics were mild, however. and
offered little interference to the in.
coming signals, but most of the super
power stations seemed to be afflicted
by fading. This condition was particu-
larly bad in the reception Of KDKA.
WIZ, and WOR.
Among the other stations picked up
we're WTAM, Cleveland: WBBM. Chi
'cago; WCBD. Zion. ILL.,. and WSM.
Nashville. This group responded with
good volume and clarity