Evening star. [volume] (Washington, D.C.) 1854-1972, 1927-06-13
BIC TASK IS SEEN
FOR RADIO SALES
Caldwell Says Latest Sets
Should Be USed-Satura-
ton Point Distant.

Radio Commissioner o. Fl. Caldwell
promises listeners and radio business
men greatly improved radio condi
tons for the coming radio season, be-
ginning with the FAN of 1927. Just
as thousands of appreciative listeners
have already written in to the COM
mission and explained that since May
/ they have again been able to use
their radio sets with satisfaction and
pleasure, so he assures us of further
improvement and good radio reception
for the season ahead.
In thus bringing good radio recep-'
tion conditions to 100000 families
with radio sets, this commission is
performing the task assigned by Con-
gress, conscientiously, fairly and with
all possible dispatch that concentrated
energy and long hours can accom-
I plish.
There is, as Mr.. Caldwell sees it, a
far bigger job that faces radio manu-
facturers, jobbers and dealers of the
country-the job of putting adequate
radio service into every one of Amer
jca's % 900 200 homes! 1t avails the
American public little to have good
! broadcast programs and clear undis-
furbed reception if only a small frac-
ton of the citizens actually have
! radio sets in their homes, as at
present.
Barely % Per Cent.
To date there are only 5000, 900
homes fitted with radios, out of the
$4,000, 900 homes-a saturation of bare
~ IS per cent. The people of the
United States have 100000 automo-
biles, 10000 600 homes wired for cleo
tricity, 5000, 900 with telephones and
100000 monographs
During a recent talk to radio in
terests in Chicago, Mr.. Caldwell said:
1--WE are now selling radio sets at
the rate of only 100000 a year, half
of this number probably being replace
ments, so that the net gain is actually
only million or less sets a year. At
this rate, it will take more than IA
years just to saturate the present
market, which is too slow. We must
find new methods and new energies to
apply to the distribution of radios, if
the selling job is to be finished before
the present generation becomes old.
Depends on Set.
eff the average radio listener wants
to take full advantage of the wonder
full programs which are now nightly
pervading his vicinity he should in
his own interest invest in the best
radio set he can afford. For the radio
impulses, as they come in over the
air, are today of splendid tone value,
and far better than the reproduction
limits of the average receiving set"
1.-THE ordinary cheap or old-fash-
toned radio set does not begin to do
Justice to the music of the air. When
So u
poorly designed receiver, it's phono-
graph-like sound offends.
CAS- a matter of fact, the average
home is receiving not the 1927 radio
that is on the air, but rather 1923
radio, or 1925 radio--depending upon
the age of the set. The public fails to
realize this. Radio people haven't yet
Impressed sufficiently upon them how
much they are missing.
For Whole House.
''Take the simple idea of letting the
family enjoy radio in every room of
the house, by operating a number of
1oudspeakers from the central set.
Telephone jacks can be installed in va
Tious rooms throughout the whole
house for a few dollars, and each
member of the household, including
the children and the maid, can retire
at leisure to their own rooms, while
the program goes on. A clock switch
to turn the program off Tor on) COM
pletes the convenience. After four
years satisfaction with such an ar
rangement, the speaker has often
wondered why more radio listeners
looking for full radio enjoyment do
not equip themselves likewise"
IF the Nation is to get full advan-
tage of radios benefits, public interest
demands that there should be re-
ceiving set in practically every Ameri-
can home"
After another day Of trailing Col.
Jindbergh, WRC will return to nor
malcy tonight, serving as it's featured
attractions the weekly entertainment
OF Roxy" and His Gang and a tab.
1oid version of Verdi's opera I'll Trova-
tore" as sung by the National Grand
Opera Co.
Celia Branz, a Russian contralto,
who made her American debut in
''The Mikado," will be the individual
star of the Roxy" presentation. The
opera has been divided into four acts
and will be sung by the usual Cesare
Sodero cast.
May Singh Breen, who has been
playing the DdDJO IOF the TdulO duuI-
ence ever since WEAF became a
factor in the broadcast arena, will
open WRC's evening program at 6
O'Clock, and will be followed by orion
Tewson in what the printed program
describes as Literary Cocktails"
Other subsequent attractions include
the farewell concert of the A. & P.
Gypsies. and dance program by the
Palais Tor Orchestra.
While static Saturday night was as
wild as Washington's welcome to Col.
Iindbergh, If relaxed somewhat last
night like most of the participants in
the celebration, but the out-oftown
stations did not take advantage of the
seni-lull in its activity.
The air was unresponsive, and only
a comparatively few of the scores of
stations that were supposed to be
active last night sent their signals
through with sufficient volume for
identification.