The Nome nugget., 1927-11-05

are TepTcSeuteu III tuc aUSeTtlslNg columns including drug stores. cig- ar stores, hotels and rOoming houses, bath houses, moving picture houses, laundries. cafes and restau- rants, pool rooms and soft drink houses, clothing and grocery stores, hardware stores, power and light plants, telephone companies. trans portation companies, express firms, butcher shops even advertising rein deer meat, banks, lumber and coal firms. fur dealers, bakeries and lunch rooms. It is also seen that the different lodges and most of the professional people carry cards in the paper.
 A town is usually judged by the kind of newspaper it supports. When anyone wants to know some thing about your town, they usually look up or send for a sample copy of the local paper or papers. The Chamber of Commerce Is another avenue which supplies information upon request. The publisher of the Nugget mails free copies to numerous libraries in the States year in and year out, and per- manent file of the paper is mais- tained in the Congressional Library at Washington, D. c. Just imagine hundreds of people scanning the Nugget advertising columns with the object of bringing their fam lilies to Nome to spend a winter or several seasons. According to the paper he will find we have only few merchants or business houses in Nome. He would learn that we have the Miners and Merchants Bank; A Polet, general merchan- disc: T. Lehman. general merchan- disc; A. F. Wright, hardware store; The Bon Marche. ladies and gents clothing; The Lincoln Hotel: Nome Sheet Metal Works; the North Pole Bakery: Jack Solomon. tailor; Dream Theatre: and two steamship lines which advertise during the open season of navigation.
 On the other hand you could not tell by the Nuggets advertising col umns whether or not Nome had t hospital. professional people, a drug store, airplane. restaurant, bath house. laundry, power or light company. telephone company, trans fer or transportation company. bar Der shop, cigar store, pool hall or soft drink house, fur dealers, auto garages, machine shops, steam plant water works, curio stores, lighter age plant, coal and oil dealers. lodges, clubs, or the like, and many other smaller business firms. This is a deplorable condition that eN- ists in this community and anything that could be suggested to remedy 1t would be for. the betterment of this section of Alaska. It would also assist the newspaper man in being able to continue publishing newspaper with daily telegraph news service, if the business inter- ests gave it more general support. We have endeavored to keep and we are keeping the paper up to standard in news value far beyond what the small amount of adver-. tising patronage justifes. How long this will continue we are un-- able to state, but one thing is cer- tain, if the community does not want to support the class of paper now being published, there is only one thing to do, and that is to cut the paper down to the size of its patronage.
 The Nugget, like most papers.
 boosts the community and the dis tricl wherein it is published. It costs the paper money to carry on this class of publicity. But when the business houses of the district generously patronize the paper. it is an easy matter for the publisher to carry on publicity which helps to build up the country, and, incl dentally, helps the business men and everyone concerned. ''' l Thousands of dollars annually are spent with mail order houses ir the States by the people of Nome and outlying sections. WHY? Be- cause in many instances, the busi-