Evening star., 1927-11-10
AUTO TRADE TENSE,
WAITING FOR FORD
5000, 1000 Cars in Operation
in U. S. by 1910, Forecast
of Big Parts Dealer.
DY j. e. ROYLE.

special Dispatch TO The Star.
NEW YORK, November 10.-There
VII b. SS,o00,000 cars in the United
States by 1910. This statement is
Nouc.led Or By George Brosch of the
Auson1 3tive Equipment Association.
amp 1t accounts for the present atti
tude of many % the motor manufac
turerS. which was outlined by one of
tnom today in the following sentence
II ct Ford do the worrying---we're too
busy making and selling motor cars"
Despite this attitude. many of the
executives in the automobile industry
nave spent Sleepless hts, and one
manufacturer. at least, has consumed
over 10 square mil of blu, print
napc- and tablets dH''~ted to caicula
tio"~ preparation for the new Ford
competition. The trade has known
for months that Ford would bring out
a new car. They were not taken un-
awares. Today they declare, and it is
freely admitted b" sources close TO the
Ford interests. that the other manu-
fac;urers know just what the new
Ford will be like. They are in doubt
only about the price,
Eye Appear Stressed.
AS exclusively described in these
columns many weeks ago, the new
Ford will have intensified eye appeal.
"A baby Lincoln" the Ford engineers
call it. 1t will have longer piston
stroke. oil and water pumps. four
wh al brakes, Selective transmits
sion, q higher radiator and a new hood
and cowl
Knowing these things as we'll as some
OF the performances of the new car as
to speed and gas and oil consumption.
the other big quantity producers have
prepared their answers to the Ford
challenge. 1t is not possible to reveal
these plans at the moment. since they
are subject to eleventh-hour changes.
However, it can be authoritatively
stated that one large concern stands
ready to throw into the market a four
cylinder car at price lower than that
named by Ford, no matter what that
may be, and also is prepared TO aston
1sh the automotive world with six.
cylinder car having all the improve
nents at the same price place on the
new Ford four. Plans are so far ad.
vanced that action can be had on pro-
duction on extremely short no, ce.
This is the situation generally meant
when manufacturers say. Let Ford do
the worrying" They know what it
has cost the veteran producer to shut
down and reorganize for production of
q new model. They place the cost at
approximately a quarter of billion
dollars.
New Plant a Marvel.
But Ford. does not seem to be fol- |
lowing their advice. The final assem- |
bly, line now has been transferred to |
the Fordson plant. and work is going |
merrily ahead. Today there are over |
$4,000 men In the plant. Skilled work |
men have gradually been transferred |
there from the Highland Park plant, |
where $4,000 are on the job. Engi- !
neers who helped to build the new |
pant or who have inspected il are |
frankly amazed at what they have |
seen grow into being. 1t is a plant. !
they say. where Ford can make any
thing" and add that no other indus
trial plant has the same ability TO alb |.
Sorb lost motion
Al the General Motors headquar.
ters executives are rot idle Exper-
lm2nts with new devices are going on
constantly. There is new device
under experiment, for example, where
by the throwing out of the clutch
Gees not check the cars progress and
which makes Il possible to change
gears without declutching. New fuels
are being tried ont. as well as a new
piston. which it is hoped. will make
II unnecessary TO drive q new car
SLOWLY 10 DTeak II III. !
Chevrolet Output Large. |
Chevrolet will turn out as many /
cars this year as in the first il years |
of the cars history combined. REQ, |
an Independent, gained 1877 per cent |
in production last month as compared |
with October. 1925. Other companies |
also have gained remarkably and the |
prospects OF severe competition do |
not seem TO have deferred starting |
Of new enterprises. The Graham Bros |
already have spent quarter of mil. |
lion in their expansion program for |
Paige-Detroit. In addition to its new
$1,000, 900 expansion program now
under way. the Oldsmobiie Co. has
awarded a contract for a new engin-
eering building with $4,000 square
feet of floor space. Three new branch
plants have just been opened in va
rlous parts of the country by other
concerns.
Two new six-cylinder models are
about to be put upon the market and
no maker is worrying about the sat
uration point in view of the constant.
ly growing demand from the cotton
and tobacco States of the South and
from the corn and the wheat belts
Of the Midwest and Northwest.