Imperial Valley press., 1927-08-20
BY HENRY l.. FARRELL
Omitted Press SPORTS Editor


NEW YORK. Aug. ls-Babe
Ruth hasr't the epcaking acquain,
tance with the classics that Mr.
irne Tunuev can boast Of and his
grammar certainly cannot be hell
~ as a model to your" America bit
the Babe has way of putting a lot
Of sound wisdom into common
clothes.
When he was asked recently what
he thought of Buster GehriP the
9o"up teammatc who is engaging in
Home Run DERBY against him the
|abe rerlied with only the formal
ity Of shifting the chew in his
mouth:
IF he keeps smacRin 'em, he II
be in the big dough.
At the time of writing the Buster
was still smackin9 them but even if
he does not continue to smack EN-
for the remainder of the season h.
will have at least 4 short period of
residence in the big dough.
Taking tip from Ruth that
home run fam" can be capitalized
"
diamond as it can on the playing
field. Gehrig placed himself under
the business management of Christv
Walsh. a hnStling Young writer and
promoter who has made fortune
for the Bah" since he pcrsuad ded the
home run king that his business af
fairs needed a manager
1t was Christy Walsh more than
ines and H." threat of his lob that
brought Ruth To- the realization that
10 candle will burn long from both
ends and il was Walsh who chaine
him up and tossed him into gym
nasium for a winter season of the
hardest work the Babe ever did
Made Big Money
Walsh booked thu Babe for
harm storming tour Last winter that
nettcd the firm about 800 600 and
it was Walsh who NEGOTIATED the
movie contract that netted the firm
plenty more. When anyone wants
to use the name of the Babe for
advertising or exploitation purposes.
Walsh ~ the man who talks the
terms, collects the dough and banks
it.
Walsh is going to promote anoth-
er barn storming trip after the
world s series and with the Babe he
will have Buster Gehrig. two Of tho
greatest drawing cards baseball
ever has known. There will be
some other bah PLAYERS, of course.
to make up necessary dozen but
the Babe and the Buster alone will
surpass any other venture of the
kind
Naturally Gehrig viii share in the
receipts.
Ruth, it is estimated, has made
twice or three times the money
from outside sources that he has
made in baseball The revenue
from varions sidelines can be real
lied when it is known that a candy
manufacturer paid Red Grange
/ 60, 900 in one year in royalties for
the use of his name ON a five cent
chocolate bar. And all the time
that Jack Dempsey was heavy
weight champion he drew $4,000 a
year for the use of one photograph /.
IF his right arm and a testimonial |
that some kind of a patent medicine
gave him his power The time con.
,umed in taking that picture prob,
ABLY was 10 minutes
Gehrig is just sophomore in
baseball and his name is not--and |
may never be--of such appeal as
o cause customers 10 buy suit of !
underwear, a belt, pair of sus
Denders or an automobile just be
'ause it bears his name.
But for a sopohomore in his sec
md year as a regular player, young
3uster Gehrio will do very we'll
He didn't know he was going to +
De such home run hitter when he
igned his last contract with Col.
lake Rupert and as he never wears
hat or an overcoat, lives at home
With the family and hesitates at
'enny point bridge, he probabl
vas content when his employer in
big hearted moment Offered him
1900 a year.
But in less than one short season
he Buster is in the bis dough. He
8 smart enough and not too modest
o know, without being told by the
'abe, that he has the colonel in the
orner now and when he is called
the top floor of the brewery to
'ok at a new piece of paper he can
ount the figures and if they are
OF in the fiyes he can walk out
n dignity and tell the colonel to