Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1927-04-28
I'M O UR
VALLEY

THERE'S A great difference in
the meaning of announcement" and
IN iaation."
SAD yesterday "invitations" were
being sent out to the formal opening
Of Hotel III aJrdin, the Missouri
Pacific station and the Chamber Of
Commerce.
Should have said announcements"
instead, and that the announcements
were going % persons and firms out
side the Valley.
The opening Is wide open. Every
body is invited. Not only is every
body invited. but everybody is urged
70 attend.
Brownsville people especially
should be there And they should
see 20 il that outsiders are sold"
on Brownsville.
Tell 'em about your town. They
want 70 know. And you should want
them to know.
Les make Of it a real event.
COLONEL BEN Gordon White
head. publisher Of the Sun. n
Pharr, in his last issse brings up a
matter that has been worrying news
paper publishers in the Valley a
great deal Of late.
II is this custom Of some real es-
tate men of offering 10 give away
this and that. provided the winner
holds the lucky number. or some
Hher similar plan.
! Khe United States postOffice de-
J Hment regards such things Is
H1ing, or as lottery, and any
u&per carrying such advertis-
ms the risk of having the
tiUh containing its barred from
n~fc mails.
in fact. il is the duty OF the post
ter TO bar the paper from the
en though the whole thing is
even though the "customer"
nothing. the regulation holds.
HERE Is WHAT the postal reeula-
ton says on this subject:
@The attention of postmasters and
railway postal clerks is directed 70
Saction l73 of the Postal Laws and
Regulations by the provisions Of
watch newspapers or other publica-
tions of any kind, circulars and
pamphlets. containing advertisements
bf lotteries. gift enterprises or sim
liar schemes offering prizes depend
ent in whole or in part upon lot or
chance, or lists Of the prizes award
ed in pursuance Of such schemes.
and all other matter relating 70
them. are declared te be unavailable.
The terms lottery. gift enterprises.
or similar scheme offering prizes
dependent in whole or in part upon
lot or chance. as used in that sec
tion. include guessing or 'cstimat-
ing contests for prizes as well as
drawings and raffles Of every Kind,
whether general or local. whethor
for private gain or IN aid Of char
liable, educational or religious OH
jects, and whether the consideration
for chances be money or other
things Of value. Enterprises IN which
prizes are distributed among pur-
chasers OF merchandise in stated
amounts. or anapng subscribers for
publication. or for shares Of cor
rorate stock. through the medium OF
drawings or guessing contests. are
lotteries within the meaning Of that
section"
THE HEEALD'S New York repre-
sentative advises this newspaper
that il is the only Texas newspaper
outside the papers Of the larger
= eities lc hSaston. Dallas. San An
s1o &hd Fort Worth. selected in
>National Biscuit Comnany's ad.
tisinE campaign this year.
he National Biscuit Company
use 90o0 lines of space IN this
paign.
he Herald is. of course. proud Of
theN fact that II n one Of very Sc
lected list.
The National Biscuit Company
has recently opened a Valley branch
The HEADQUARTERS being located in
Brownsville.
SPEAKING OF branches, another
nationally-known concern has re-.
Gently decided that the Valley is i'm
.nortant enough for one Of its branch
e.. This concern Is the Sherwin.
Williams Paint Company. which has
Tscently leased warehouse space or
Fronfon street. near Fifth from
which II will distribute its products
Another noted company has alss
lately selected the Valley. Butler
Bros. known as "mail-order" whole.
salers. dealing only with the trade
j. opening a sample room NJ Har
lingen, seeording to news dispatch
In The Herald yesterday.
. The Valley continues 10 attract
them Let's 81 customers in thi.
territory. and more coming.
NEGt TABLE producers. shipper
and leaders IN the Valley heiiev.
fCentinued on nsee two.1
mwrww~~~