Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1927-05-01
MENACE TO, LOWER MISSISSIPPI GROWS
I'm o UR
VALLEY

attendant --nn :he formal opening
of Hotel FL Jardn and its Garden,
the Missouri Pacific passenger sta
tion. and the Chamber of Commerce
building.
The formal opening Of these en-
\.rises was held up pending the
fletion of J. VI. Nix's pet enter
his Garden at the south side
hotel structure. Mr.. Nix is
hing director of Hotel FL Jar
They are now ready for the great
event, which will take place on next
Wednesday, May 4.
And everybody is thrice welcome.
But about this edition IL is re-
markable tribute to the pride OF
Brownsville business interests, as
we'll as the citizens generally, IN
these beautiful buildings.
When work on this edition start
ed. il was estimated that il would
run about sixteen pages. When Il
was completed. il was found that
better than eighty per cent of the
firms and individuals called upon
wanted to be represented. And forty
four pages were required instead OF
the original idea of sixteen.
THIS Is NOT the industrial and
development edition of The Herald,
which will come some time after The
Herald gets into its new publishing
plant.
The industrial and development
edition is always devoted to the en-
tire Lower Rio Grande Valley, and
because of its wide-flung viewpoint
requires much more labor in its pro-
duction than this mornings edition.
JAMES A. GRAHAM OF San Benito
serested in the development OF
Ily Beach. the coast east of San
Ito. sends the writer very fine
)oupe.
WAS grown on farm land near
Iaix Beach, Mr.. Graham will tell
ou. Kssed. no doubt. by the sweet
Wonderful breezes from the Gulf OF
Mexico, this cantaloupe is really q
very fine and luscious product.
Thanks, Mr.. Graham, for the re-
membrance.
All Of which also brings up the
subject of watermelons. and We find
m. following interesting item in the
willacy County News of Raymond
vile:
SHIPMENT OF watermelons from
Willacy county is due TO start about
May 90. according to y. G.. Parr OF
the Missouri Pacific Lines. who
states that the melons are looking
fine since the rains. and bid fair e
make big yield
According to Mr. Parr. there are
about 200O acres of watermelons in
the Immediate vicinity Of Raymond
vile, 400 acres of which are near
yturria and about 600 acres scattered
in other portions Of the county.
sThe melons about Lasara es-
pecially are looking fine. Mr.. Parr
states. There many melons can be
found now about two feet long and
weighing around thirty pounds. Act
i've shipment is expected to start
within the next twenty or thirty
days"
All of which Is good news.
Y THE MERCHANTS up at Edin-
burg at lEdinburg have had very
~ thought
kfhey have gotten together and
yarranged a trade tour in the Edin-
burg territory.
They are going right 10 the homes
of their customers and get acquaint-
ed with them on the customers own
ground.
That's splendid form of pub
licity for Edinburg.
San Benito did the same thing
some months ago.
No reason why the merchants OF
every town in the Valley shouldn't
take one Of these trips over their
own territory
The merchant wants to know his
customer. The customer wants to
know the merchant better.
This form Of publicity i not done
nearly as much as it should be.
GO WINDOW shopping occasion
allv in your own town.
Bet you'll be surprised to find
that the very things you see in the
big city windows YOU will find in
most any display window in the Val
ley.
Now we're talking 70 the fem
inins shopper who looks for dresses.
or fer. things for children.
II rs a sale of house dresses. bet
you'll discover the prices are the
- that the big city papers an
several experiences OF the
ght here in Brownsville. They
|ointed out by a lady window
r.
the styles are exactly the
as in the large cities.
/Remember several years ago the
vmother of two or three year old
child complained she could not find
suits for the boy. Had to have them
made. after searching the town for
aome one 10 do the work.
Now there isn't a storN but that
carrier very fine things for the little
Confined on page iwo)