Imperial Valley press., 1927-09-02

In response TO q suggestion from
b reader of the column that the In
guiring Reporter might 90 well Ia
deal less in generaiities for i
change and ask some question of di-
rect interest to I'll Centre folks She
chose for last night s queries:
do you consider the bust
ness outlook for Imperial VAL
ley better or worse tilan it was
at this time last year?''
Nj. Marcot, proprietor of the
Army and Navy department store
at 9th and Main was extremely
busy, but he courteously took time
to consider the reporters question.
That's rather hard 20 furcteli =
he said. elf L could answer that
for certainty / wouldn t have any
thing to worry about. \ lot depends
on the outcome of the Denver con-
ference and whether Congress pass
es the Boulder dam bin or not. "
that goes through [ haven I Il doubt
but that Imperial Valley will see Il
wonderful period of prosperity. The
assurance of the dam will do away
W. a the feeling Of uncertainty that
is "ne of our CHIEF drawbacks now.
il tie dam is held up again | think
Y may look for about the same
amount of busines as Inst year. If
il goes through there is bound to be
boom that viii send us forging
to the front.
'.Of course you understand the
outlook is different in different
kinds of business. We merchants,
for instance, are not affected 50
much by the outcome of the eanta
loupc and lettuce crops as we are
by the acreage planted. If the crop
is raised we benefit by the pay roll
whether the grower makes money or
not. On the other hand, the bank,
ing business, real estate and such
lines of business are more depend
ent on the success or failure of the
market. ] don i see any reason for
being pesismistie over the outlook
for next year under any eircum-
stances and if the dam goes through
look for big business in all lines. -
r. ]. fattersop. lettuce grower,
was optimistic for the future.
''The market hit some of us kind
of hard this year he said. but
] m going TO look for my money
where l lost If. and plant almost
twice as much lettuce thus wear as
j did last. | We leased some addi-
tional land and ! 'm going to rails"
some rice, too. Imperial valley is
capable of producing the widest
variety of crops Of any place in the
United States, and l m certain that
eventually we farmers viii work our
a system of rotation that viii prac-
tically insnre US against anv Very
severe losses. / believe the secret
lies in taking chance on some of
these pcriShable crops like lettuec
and melons and having ''an aBciler
to the wind ard as the sailors say
in the form of some kind Of crop
that can be stored and held if thc
market ism t iust right. Rice looks
like a good bet along that line to
me. OF course IN not a prophet
or anything like that-but ! don E:
see how as rich a spot as the lm-
perial Valley can be held back for
any considerable period Of time. -
''Charlcy' Pitzer was going
somewhere in his usual hurry and
said he didn't have any time to be
interviewed. but the reporter told
him what the question was never
theless.
1.-THE business outlook for next
year," he repeated. .tBettcr =
much better.
What makes you think so!" the
reporter asked.
"Beeause the people are going to
go ahead and do business he de-
clared with conviction" Just you
wait and Sce!i' and while the re-