The Washington times., 1927-04-07

1919 3ob GOulB1G, al which an
Merle Thorpe, editor Of Nation
Preceding the Presidents ad.
dress At the opening session Harry
". Haynes, president of the Wash
1nGton Clearing House Association
extended 4 hearty welcome TO the
delegates to- the conferences and
President Howard Moran. Of the
District Of Columbia Bankers Asso.
c1atton, general chairman OF the
conventlon. addressed the delegates
- an opening speech.
Morehouse In Lecture
AZ the morning session Of the
eoAference President M orAhouse
spgke Ct length upon the value Of
efficient service. saying:
The Bank Of the Efficient Serv-
Ice = the bank Of pleased Gus.
tomers--the hank that Is attracting
many new customers, at the same
dfaaes conserving its old business.
kgtieient service IL one Of our
most effective business building
nae iunas.
- = something which every
banker should help to carry out
AVU Der cent
- doing 50 banker helps him.
SEN Tor he depends upon the pros.
pe15tX OF bis bank for his own
prosperity. If it prospers and
crews, he also prospers and ad.
Vances. Increases In salaries, adj
Vanestment in rank, and new re.
probabilities come with the In.
creased prosperity OF d bank. For
this reason, every person on the
payroll Of q bank has a personal
reaeon Tor doing everything in his
power TO build up the profitable
business cf the bank with which
he il associated.
Convenience represents about
% 1-8 per cent OF efficient service.
Convenience IL bank location. plua
conveniently arranged Hobbies, with
Giiitiee.
There is perhaps nothing which
adde ~ the convenience Of patrons
IKE plenty Of signs, and yet most
naaasss pay very little attention to the
importance Of signs. How much
more convenient for & banks cus-
toner q, BY Glancing at d sign, he
can set his directions, instead of find
ing 1t necessary to interrupt some
busy clerk In order to get the same
information.
The term efficient service may
% overwoFked, but that for which It
stands Is very much underworked.
Efficient service Ii hard to define,
yet It is easy to recognize and ap-I
preciatS.
Every person responds to its APP
peal,
Even the person who does not rem.
der efficient service demands IL
from others.
There isn't person within the
sound Of my voice who doesn't de-
maand efficient service Of others, and
for this reason they have q right to
demand as much for you.
It costs no more to be efficient
than 1T does to be- inefficient. In
fact, Il fl more economical.
Efficient service Is the key which
opens the way TO bigger business
tor every bank.
In speaking upon the subject Of
getting your moneys worth from
savings advertising, II. B. Herring,
assistant vice president Of the Bal
tilnore Trust Company, stressed the
three most effective aims Of bust
aess Development program which
he stated were: 70 get the present
customer to increase his balance;
10 Induce him to extend his bust.
ness u other departments Of the
bank to render him such satisfac-
tory service that he win bring In
his friend as. 4 new customer.
sThe part Of advertising In this
program the speaker said, lis to
maintain systematic contact with
the banks customers through the
use oG suggestive material around
Some financial plan involving the
use Of the banks services
Major Features Listed
some of the major features which
should govern bankers In the in.
vestnAent Of savings deposits were
outlined by Harry p. Clifford. presi-
dent of the National association Of
Mutual Savings Banks. MIR. Gif-
ford'1 subject was so large and the
time allowed for its presentation SO
short that the speaker was obliged
70 somewhat curtaiI subject which
Is 81 the greatest interest to he
public as well as to bankers. ~
assume that we all recognize our
trust, said Mr.. Clifford.
''The developmert Of savings has
I been very rapid during the past few
years and with the broader oppor.
tunities offered national banks by
the McEaadeu bill look for even
greater increase in savings ac-
counts. In naming sorne Of the
classes Id which investments may
be made, the speaker mentioned:
Government bonds ana notes, bank
efS acceptafces, municipal bonds,
real estate mortgages, bank build
1ngss railroad bonds, equipment
trust certificates and bank stock.
ElAboEatS preparations have been
made Tor the banquet this evening
At which w. r. Morehouse viii pre-
side. Arrangements for the dinner
are IN the hands OF the following
iconlSnittee: Joshua Evans r., chair.
man; Lawrence A. Slaughter ID vice
chairman with the following mem
bers: Coreoran Thorn, w. w. Spaid.
Maurice Ottsrbaclz, Ezra Gould.
d. p. Rosenberg, l.. r. McL1achlan,
John =. Waller. and Thomas 3. jar.
ran.
IN discussing the strong financial
{ position reached by leading Indus
trial corporations. q review just
issued by q. M. p. Murphy & Co,
points cut that many Of these an.
terprises have definitely entered the
creditor class and have lent millions
OF dollars Of their surplus funds IA
support Of other industries.
~
Durham Duplex Razor Company
rSpN9ta net profits. for the wear 1925
ahnttAg 70 $l96s . share On The