The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1927-03-11
BANKERS FIND
ADS PAY
BIZ RTCHARp HATT0N

lcl - 4NCIl1otltS GAUGuQlIuGGf
make business ID one OF the concIu
'stons drawn In an article in the cur
RENT Issue Of the American Bankers
Association Journal
That banks and financial houses
generally. are convinced that adver
tisiIlg IL an important element OF
their business Is evidenced by the
fact that there Is in existence !
strong organization known as the
Financial Advertisers Association
which is composed of specialists Il
sthis branch Of publicity.
Several washington banks now
maintain functioning publicity and
advertising departments under the
direction Of experts in this line OF
sgwork, and the study of ADVERTISING
and other publicity methods has now
&becoTne a necessary part of the edu.
-cational equipment Of the up-to-date
banker.
In one large washington bank the
president himself gives serious
sthousht to the matter of advertising
from an expert standpoint, being ma.
tionally known as an authority upon
financial advertisig.
As another evidence OF the grow
ing importance Of financial advertis.
dng and the necessity for expert con-
duct Of the department under which
lit Is placed there are a number OF
local banks holding membership in
THE Financial Advertisers Associa.
II tion, and an effort is being made to
Sinterest still more institutions in the
work Of the organization.
Among the washington banks
&holding membership In the Financial
Advertisers Association are: The
American Security and Trust Conn
pany. District National Bank, Fed
II eral-America National Bank, Po-
tomac Savings Bank, Washington
Loan ana Trust Company. and Sc.
curity Savings and Commercial
Bank
There are many benefits to be
&deriyed from membership in the as.
Nsociation, it is pointed out by those
who have had experience with its
Awork and 1t is felt that many more
@Washington banks should be repre-
scented in the association.
5A Advertising by banks has ceased
$40 be a hap-hazard matter which
may be intrusted to some clerk or
kofficial unfamiliar with one Of the
smost scientific and psychological
adjuncts to present day business and
at Is believed that membership in
ne Financial Advertisers Association
VIII greatly benefit financial insti.
buttons.
There appears to be no diminu.
ton In investment demand in Wash
lngton and there is evident abundant
Iunds for local investment purposes.
8~ Within recent weeks q nunnber ~
new. security offerings have been
absorbed almost overnight and. ac.
Scording to indications there is stiil
considerable money seeking local
Wnlie many washington observers,
III asked for specific advice regard.
ing some lines Of local investment
VIII beguarded Iii their REPLIES no. |
sssvneres Is there disposition to in.
sdervalue the soundness of wise in.
yestments in the Capital.
ii With the two elements, sound ana
sAaIe investment and ample funds
present. Washington presents a well.
Epaianced financial front at the pres.
The Washington offices Of East
nan LtLon- Co., members OF the
New York Stock Exchanre Th;ne
have been located in the Transnor.
tation Building, will be removed an
Monday to 1912 H st. N. w. where
large and handsome quarters have
sneen thoroughly equipped for carry.
firm. tH0
81 The Washington office Of East.
man Dillon & Co., is under the man.
agement of Arthur Foraker ana
SIS completely equipped to handle
1ts large brokerage business here.
~ Today marks the seventh ami.
yersary of the Organization of tha
Liberty National Bank and Presi.
dent George o. Watson, Vice Presi.
dent Edward J. McQuade, and tha
other officers of the institution are
being congratulated on the progress
which the popular institution has
Registered.
Vice President B. A. Bowles. Of
the Potomac Sayings Bank, has re.
burned from six weeks vacation
spent in Florida and Cuba. and is
Today being greeted by many friends
gwho envy his coat Of Southern tan.
Executive Vice President Bertram
Ghesterman, in charge OF the Nor
iris Plan Bank; is spending the week.
send in Richmond, Va. He expects
ITO be back at his desk next Tuesday