davidaulloa/AmericanStories huggingface dataset:
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
Vest Atlantic City Continues It's Rapid Stridt
Pace Will Increase With
Completion OF New Bridge
Shrewd Buyers Purchase Real Estate Near Prominent Cities
Interest Well Sustained in West
Atlantic City

homesies developed properties
exceptionally well sustained
attending the opening of the Second
than when record
throughout the months that followed
interest them the offerings OF BENZ
mi R. Atlantic City
twenty successful building in the
Atlantic city district being Atlantic City
Developments.
Located
Supporting activity West Atlantic City is widespread
interest in prominent
cities being purchased buyers transactions in
year
nearly every section OIL
prominent suburbs West Atlantic City shares IN the
activity eight months amounted to over $Vo
COO
There is every completion of the new
bridge Thoroughae which built at cost OF
upward $5O00o0 rapid increase in interest in business
along Albany Boulevard the home sites adjacent
thereto
Center of Buying Interest.
Already Albany holding of buying
realty transactions nearby the new pier
and the general appreciation in the locality serves me
new bridge will be model OF archecr
artistic approaches city may nave
100000
The Third Section West giant dredges have
been making records in pumping assuming the final
of completion this development is guaranteed
under bond of 100000 Amsterdam Casualty Co..
of York
The bond Section Three that the improve
tbeu be completed represented
The improvements filling in home Sites grading new
including sidewalks mains gas mains
and lighting standards improved property
All this work and will be completed under the
bond -, ,,,to
nnd and the bond just issued ana
means that Atlantic City Developments are sale
and sound, improvements guaranteed
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
Spending The
Lighted Hours
Plenty of Lamps to Fulfill
Requirements and Fit Deco
rative Scheme
GETTING LIGHT
AND COLOR EFFECTS

Since the greatest number Of
lighted" hours is spent with the
portable lamp, attention in better
lighting cannot be confined to fix
lures alone.
While It is highly commendable
to make a selection with regard to
appearance, lamps should have
other qualifications to recommend
them. Seldom does the woman
when choosing lamps have the re-
hottest idea how they will behave
when lighted. We do not have to
sacrifice beauty to utility, because
there are plenty Of lamps to be had
which viii fulfil the requirements
for both lights and decoration.
The table lamp with a tall base
which carries a shade sufficiently
naring will spread light over a
wider area than does the short
base with upright straight side
shade, which confines the light to
more limited areas. The latter, Of
course, may be used where just a
touch Of light is desired or to carry
out a color scheme in the room,
but will not be so useful in fulfill
ing practical needs as the former,
The colors Of lamp shades should
be OF even greater consideration to
the homemaker than any other col
ors in the home decoration scheme,
because lighted colors comport
differently from the
way they do when unlighted, and
to use colors satisfactorily it is i'm
portant to understand them. This
fact should be known before incor-
porating them into the home color
scheme.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
Awnings Add
To Beauty
Used Largely Now in Exterior
Decoration in Practical
Manner
SCROLL PATTERNS
SUCCEED STRIPES

At the mention of awnings the
average housewife thinks first of
their comfort-how they enable her
to keep the windows open to a
cooling circulation of air without
admitting the hot sun rays, and
how they enable her to keep the
blinds up without fear of injuring
decorations or furnishings. But
they have another function now
which is becoming even more i'm
portant-that of exterior decor
alton.
This has been made possible by
the recent rapid evolution of avn
ing designs. The old awnings with
combinations Of blue stripes with
white stripes or brown stripes, with
white woven in an equal width to
a pattern drab as bedticking, have
been replaced.
A few years ago the sunburst
patterns, employing all manner of
vivid shades in differing widths
painted in oils. gave awnings more
durable colors and wider range
of color effects. And now there is
an entirely new design with an all
over scroll pattern instead of
stripes.
The particular appeal of this new
scroll design is an artistic harmony
of softer shades, which make it
adaptable TO many types of homes
where stripes might clash and jar
When appropriately placed these
awnings are entirely free from the
foreign "stuck-on appearance"
which has been often noticed in
installations of the old-style
awnings.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
Corner Goes
For $4,000
New High Price for Restricted
Residential Property
Here
ON BOULEVARD.
AT PALERMO

A vacant lot on the Albany Ave-
nue. Boulevard, corner of Palermo
avenue, West Atlantic City, the
property of John P. Day, has been
sold to Francis j. Loughran, Jr.,
of Philadelphia.
The price was $4,000 and
establishes new value for restrict
ed property on the boulevard. The
restrictions call for a residence
only on the site.
Mr.. Loughran is a well known
Philadelphian. Mr.. Day is the
manager of the West Atlantic City
Casino office of Benjamin r. Fox,
developer of West Atlantic City.
He purchased the corner as an in
yestment sometime ago.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
THE BOOKCASE AND IT'S
POSITION
May Be Made Valuable Adjunct
To Any Room

May Be Made Valuable Adjunct
To Any Room
The question of the most suitable
arrangement of bookcases will re-
pay study in order to make them
acceptable adjuncts of any room in
which they are to be used. The
bookcase may become a real ad-
dition TO the comfort and appear
ance of the room. as well as an i'm
portant part of the cultural life
and atmosphere of the family.
In the living room, if it is blessed
with being lengthwise the house
and away from the front door and
more provocative of study, the
position of shelves across the end
of the room in space only broken
by the doorway is both artistic and
useful.
The shelves serve the place of
any furniture that might be need
ed on this end of the room, the
books are compactly placed and
easy of access. Book shelves built
into the house in this manner bear
a distinct superiority over book
cases as pieces of furniture in
added substantially and architec-
tural beauty.
Further than this, the architect
who succeeds in selling his clients
these smaller and more subtly
pleasing features will not only
have the pleasure of Witnessing
the enthusiasm of his clients over
the new home, but will be reward
ed with their permanent satisfact-
ion in real home.
The pleasure caused by mere
newness is often short-lived The
JOY in a home filled with the com
forts resultant of sincere thought
fulness increases with time and is
the architects best advertisement.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
Airport
In West
Atlantic City
Opportunity Here to Complete
First-Class Airport For
Regular Lines
HELD
TO BE IDEAL
Kenneth B. Walton Requests
Chamber of Commerce to
Take Matter Up at Next
Meeting-Proper Facilities

An airport in West Atlantic City
40 compare with those in many
.ptner cities is urged by Kenneth
sR Walton. in a letter to Frederick
fIieKman, president of the Chamber
AOf commerce. Request is made to
Iliscuss this matter at the next
membership meeting.
: Mr.. Walton calls attention that
Colonel Lindbergh at the great
Civic triumph in New York City
Impressed the need of a municipal
airport for every American city.
2 What are we doing to meet the
.sound aud rapid development of a
swift new means of communica-
zion ?" Mr. Walton asks. He de-
selares that the present airport sis
That only in name and in reality
sthe fields condition is little better
lhan that of a second class emer.
sgency landing field"
Hee explains that this is regret
table because the city owned
property at the Bader airport, West
Atlantic City. is amply large
aenough and ideally located. A part
of the filling in has been complet-
ged, he says, but contends that
Y. 'Direetor Kuehnle has been handi-
capped by Inadequate means and
shortsighted public realization OF
gthe importance of such field
here"
4 Mr. Walton asserts that the
/ eighth zone has recommended to
sthe directors of the chamber that
Immediate steps be taken to bring
sAtlantic City up to date, with other
Jess important cities by the com
pletion of first-class air port. He
says it would be a backward step
TO hold up proper airport facilities
in the resort.
/ He points out that regularly
operating lines are springing up
',all over the country carrying aerial
mail, express and passengers, while
.sAtlantie City is not ON the air map,
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28

The capacity of the giant
dredge which is operating in
Section Three, West Atlantic
City, and which is attracting SO
much attention, is 100000 cubic
yards per month.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28

two colors are desired. These may
be different shades Of the same col
Or related colors such as green and
yellow-green, or they may be har-
monizing colors, such as yellow and
blue-violet. The selection depends
upon personal preferences, the pur-
poses the room serves and the con-
tents of the room.
The finish is produced by paint
ing the walls with one of the col
ors. When dry the second color is
applied over the first in sections
about four feet wide, then a sheet
Of newspaper, crumpled into an
elongated wad and held in both
hands, is placed against the wet
paint and rolled over and over
down the wall. In this manner
portions of the wet coat are remov-
ed so that the color of the under
coat shows through.
When the four-foot painted strip
has been treated, another strip is
painted. The process is continued
until the room is finished. The re-
sulting design is free from formal
ity, original and spontaneous.
Somewhat similar effects NAV be
secured by using a coarse cloth or
a sponge instead of the paper.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
MORTGAGES PLACED
FOR LONGER TERMS
Modern Structural Methods and
City Planning Cause Increase,
Survey Shows.

81 Motf=Tn STRUCTURAL MethooS ana
City Planning Cause Increase,
ii Survey Shows.
y. Because buildings erected today
4will probably have a longer life
Ethan those of twenty-five years
n.ago and because coming and other
restrictions are slowly stabilizing
ametropolitan neighborhoods there
is tendency toward mortgage
eloans ON fireproof structures
longer in term than the three and
9fiye year periods which have been
considered conservative in the
past.
4 The fact that there is an abund-
ant amount of capital available for
s','inyestment purposes. with a dis
etinct movement toward lower in
L terest rates, viii probably
svemphasize this tendency toward
longer first mortgage loans.
@ These are the conclusions
informed from recent survey made
s'by the New York Title and Mort
" gage Company, which points out
sthat modern structural methods
Mand modern city planning will
= both serve to postpone obsoles-
mcence in buildings now being
y. erected.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
THE SINK AND IMPROVEMENTS
Comforts introduced and Conven-
fence Obtained.


The up-to-date sink comes in
many distinct types, but if it is
really modern it is a comfort
affording, convenience rendering
affair There are several sinks now
on the market which are several
inches lower than the standard
size. They win fit under low
kitchen windows, if such windows
are already built into the house,
or are to be built.
The dishpan in this sink is also
a couple of inches lower than is
the case, which prevents
splashing over its rim. Attached to
this sink is swinging spout faucet.
finished in materials that win not
corrode, and under the sink is a
garbage container of white vitre-
Gus china.
There are also sinks in the
market which combine a laundry
tray and sink. BY lifting a drain
board one has laundry tray large
enough for an average washing
These sinks do not occupy more
space than the average sink.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
New w all
Finishes
For Homes
Individuality Has Become the
Most Admired Quality in
Interior Decoration
SELECTING THE
COLOR SCHEME
Beautiful TwO-TOne Effects
Obtained by Stipple Work in
West Atlantic City Homes
ALI Over Notified Effects

Individuality in the home is to-
day obtained with the use of two or
three color effects. These color
effects afford an opportunity for
each person to make his own color
scheme and create his own effects.
An examination of these wall treat
ments will explain why this is so.
Benjamin r Fox is applying
these new decorative schemes to-
develop individuality in West
Atlantic City homes.
Spray spatter and color misting
are very new and were entirely un--
known until mechanical painting
equipment was brought to its pres
ent state of efficiency. These
effects are secured by coating walls
with the desired ground, color.
Harmomzing spatter colors are
then applied. Since one does not
have to wait until the first spatter
coat dries before applying the next,
there is opportunity to obtain diff
ferent effects by using paints that
dry to flat, semi-gloss and gloss
finishes. These treatments are
obtained by the use of an exceed
inglv low q II. nress1Ira
Range of Color.
A wide range Of delicacy of
finish is possible and depends on
the consistency of the paints used
for the air stippling. Work of this
kind is done quickly and requires
only small amount Of material
By no other method is it possible
to obtain such perfect blending.
Beautiful two-tone effects of
class sometimes called .stipple work
recommend themselves highly.
Stippling, strictly speaking, is the
obtaining of light and shade
graduations by means of dots. The
points of color are usually applied
by striking the surface with brushes
wet with various colors and, as adj
jacent colors are thus blended into
one another, the notified effect pro
duced has come to be known as
stippling. Two-tone stippling, there
fore, is the blending together in
this way Of two or more colors,
producing an all-over notified effect.
When we speak of stippling
painted wall the term means
striking the paint while wet with
stippling brush. giving it an in
teresting rough or pebblelike tex
ture which eliminates brush marks.
although modern flat drying paint
vehicles do this automatically and
stippling on this account is not
necessary For two-tone mottling
colors widely separated in tone
are selected, as they provide the
most effective play of color
( An interesting variation of stip-
ping. recently perfected, is pro-
duced BY the addition Of several
harmonizing colors to the finish
coat. The paint is not thoroughly
mixed before brushing on. When
dry, spots OF color,of irregular size
and informal spacing, sparkle
through the finish coat in an inter
esting way.
The two-tone figure finish, which
is quickly easily and economically
produced, is another charming
treatment. One decides first which
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
LARGE NEW BATH-HoUsE
On The Boardwalk Near Florida
Ave. Cost 100000.

A large bath-house is being com
pleted at 243739 Boardwalk. It is
being built for Hildur Karlsen by
Samuel Dolinsky and Sons.
The building was designed by
Bertram ireland, architect, is fire
proof in construction, of reinforced
steel, concrete and brick, to occupy
a site 25 feet by 25S feet. 1t will
cost nearly 100000.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
Three Color
Finishes
Attract
Sponge Is Dipped in Color and
Tapped Over Wall After
Second Coat
BEAUTY OF
PAINTED WALLS
Beyond Beauty, Economy and
Durability Painted Walls
Are Washable, Sanitary and
Easily Cleaned

Three color finishes for homes
are attracting much attention.
After the colors have been de-
cided on, the ground coats are APP
Piled and allowed to dry. Then a
sponge is dipped in the second
color and is tapped all over the
wall, but not covering it. The third
color is applied in the same man
ner with another sponge Both tints
can be applied one after the other
without waiting for the preceding
coat to dry and room can thus
be finished very quickly.
Methods and Effects
Along with these methods should
be remembered the more familiar
two or three tone effects obtained
by tapping the wet finished coat
with ball Of paper or fabric so as
to lift some Of the wet paint and
thus expose the dry undercoat The
effects secured are quite different
from those produced by rolling the
paper and are equally pleasing.
All OF the above methods are eff
fectively used in panels, with wall
areas between panels being fin
.ished in a fiat color Stenciling
combines very well with two or
three tone finishes. The shaded
wall, light at ceiling and darker at
floor, finished with a stippling
brush is always IN good taste and
has the effect of making the low
ceiled room appear more spacious.
Nothing, blending and the so
called Tiffany finishes are charm
ing. Dining rooms and large living
rooms look especially well in such
treatments. After the walls are
ready ror finishing, the various col
ors are applied and blended, parti-
ally or thoroughly as preference
dictates, and the result is really
beautiful
Laces used as Stencils
Recently a technique has been
perfected whereby laces are used
as stencils. AS panels. or as an all
over pattern, this treatment has
great possibilities. Undoubtedly We
will hear much Of such applied de
coration in the future.
The first precaution to be OBJ
served, if one is to enjoy the
beauty. economy and durability OF
painted walls, is to see that the
surface is properly prepared to re-
ceiye the paint. Ask directions and
then follow them Insist on good
paint and a sufficient number Of
coats; any other procedure is false
economy.
Benjamin X. Fox, developer OF
West Atlantic City, says that aside
from the novel beauty inherent in
these decorative treatments. there
is much to recommend them from
a practical standpoint. Beyond
their durability sanitation and
washable character, painted walls
are easily and quickly cleaned.
Firecracks so bad that no plain
coat of paint will hide them will
not show through a two or three
tone figured finish.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
MASTER BUILDERS BUREAU
To Settle Questions Arising In
Building Industry.

6uHuiH9 lnHHStfJ'
Delegates to the executive board
aof the Master Builders Bureau
shave organized a Master Builders
y Bureau in connection with the
d. Chamber of Commerce. All the
..scontractors' associations in Allan
sstic City have representatives in or
eder that each group might have
sHa part in formulating the program.
TIT Is the purpose of the board to
s.settle oil questions that come in
1.-THE building industry. It plans to
n be the business head of the
!. building trade in Atlantic City, and
+ through its manager, A. w. Dick
y son. will be in touch with all build
ing problems.
= -
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28

Have you heard that Fox
built homes save one-third ?
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-06-28
Churches Own
Much Realty
Sixty Churches of Sixteen
Denominations Minister
to Religious Needs
PROPERTY VALUE
OVER S1O,000,000

<aA4oH5 It9 UlueI SOOu features,
Atlantic City points to its 60
churches, comprising IS denomin-
ations and five churches that are
undenominational. Among these are
two of the Apostolic faith, nine
Baptist, two Christian Science, five
Protestant Episcopal, one Reformed
Episcopal one Friends meeting,
five Hebrew, one Lutheran, ten
Methodist Episcopal two Metho-
DIST G;tb staut, three Pehtecostal,
six Presbyterian, five Roman
Catholic, one Greek Orthodox, the
Atlantic City Community church,
Ventnor Community Congregational
church and the Boardwalk church.
Sunday meetings are held also by
the Salvation Army Volunteers of
America, International Bible
Students association, Atlantic City
Truth Center Catholic Daughters
Of America, Y. NJ. c. A, Y. w. c..
A., y. NJ. II. A, Y. w. II. A, st.
Anthony's Spiritualist and Gospel
Hall.
Church property on Absecon
Island is valued at upward of $10-
100000. Many of the most valuable
pieces of real estate in the resort
are being occupied by religious
edifices. Several of the local con
gregations have built new church
properties during the past few
years, one is now in course of con
struction and work will be com
menced on another this spring.
Church Council
The Atlantic City Council OF
Churches, made up of the majority
of religious organizations of the
resort, has been very active in
civic affairs. It's scope is best
known by its IA points" as laid
down by its executive authority,
which includes: Cooperative evan
gelism, religious education, the
social message of the Bible, inter
UNCONVENTIONAL comfy clean and
wholesome recreation, the obser-
vance and enforcement Of the law,
inter-racial understanding and good
will, international goodwill and the
eventual elimination of war, the
Golden Rule in business and in
dustry, the preservation of the
home and the promotion of child
welfare, Christian philanthropy and
good samaritanism, a high standard
of citizenship and civic virtue, the
observance of Sunday and the
dissemination OF religious infor+
nation.
Long Service of Pastors.
It is interesting to note the
length Of time some of the pastors
have served in their charges in this
city. The Rev. Thomas J. Cross, of
the Chelsea Baptist church, came
to this city 50 years ago. Rt. Rev.
?. J. Petri, of Our Lady Star of the
Sea R. c. church, has been in con-
tinuous service here for the past
SO years. Rev. Charles D. Sinkin-
son, Of Christ NJ. p. church, has
record of within few months of
this period. Rev. William Batch
ford is just entering his 31st year
of continuous service at st. James
Episcopal church Rev. Gregory
Moran, of St James r. c., began
his pastorate here rs years ago.
Rabbi Henry M. Fisher, of Beth
Israel synagogue, has been with
that congregation a quarter of a
century Rev. John Quaramba. of
st. Michaels r. G. church. has
given % years to the work of this
charge A number Of others have
been in Atlantic City pulpits for
periods ranging up to IS years.
New Britain herald., 1927-05-05
SARAZEN AND HAGEN MAY
 MEET BRITISH GOLFERS
American Link Stars to Play Dun- can and Mitchell, Profession.
 als, on Memorial Day.

New York. May C9 - Gene
 Sarazen and Walter Hagen will
 meet Abe Mitchell and George Duncan. crack British professional golfers. in a 36-hole match at the Fresh Meadow Country club here Memorial day, Benjamin c. Rib-
 mans, president of the club, an- nounced today.
 Mitchell and Duncan are expect ed to reach this country May 27 with other members of the Eng
 fish team for the Ryder cup
 matches with Americas best pro- fessionals at Worcester. Mass.
 June 3 and 4. Under tentative
 plans the British players are to go to Detroit soon after their arrival for a match at the Tam O'Shanter club, and to play in Chicago May c9. Cleveland May 30 and Roches- ter May 31. If this schedule is fol-
 lowed it is expected Mitchell and Duncan will leave their team to
 come here for the Memorial day
 match.
 Efforts are being made also to
 bring the British team to the Salis-
 bury Country club here June and to have them appear at Boston
 June ' and s, Following the na-
 tional open at Oakmont. the visi- tors are to play several exhibitions l in Canada before sailing for Eng land June q.