The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1927-12-29
General Motors Announce
New Spectacular Chevrolet
Will Be Introduced to Public Jan.
1-Dealers Who Have Seen
Car Enthusiastic

DSIIOlGs bCSs 6V4 s@AS
most spectacular low priced auto
mobile of all time, the Chevrolet
Motor Company announced here
today that "a complet new line OF
motor cars will be introduced to
the public January first.
In confirming reports that Chew
rolet would very shortly introduce
a new car of surprising interest,
w. S. Knudsen, president of the
Chevrolet Motor Company, declar-
ed that the official announcement
covering all details of Chevrolet's
sensational new product would
come Sunday, January first. No
details will be available until that
time, he said.
Chevrolet assembly plants have
been in production on the new car
since December II. Factories in
Flint, Mich, Tarrytown, N. Y,
St. Louis, Mo-, Oakland, Cal, Buff
falo, N. Y, Janesviiie, Wis, and
Norwood, o., have been humming
with activity preparing for the
highways the first Of the new cars
that promise to make motor car
history in 1928.
Shipments of the new cars to
dealers have been leaving the var
ious assembly plants since Decem-
Der Is so that the vast country
wide dealer organization may he
prepared for the Introductory
showing next Sunday. Unbridled
enthusiasm is being displayed over
the new cars by Chevrolet field
sales officials, who have been mil
ling into Detroit for private show
ings of the new line.
Practically every Chevrolet deal
er in the United States will have
cars ready for public inspection
January first. From Bangor, Me-,
to SanDiego and from Miami to
Vancouver there will be stimuli
taneous exhibitions of the new car
that has caused so much discussion
in the last few months.
This gigantic distribution
achievement of supplying thous-
ands of dealers with cars in such
a brief space of time was made
possible only through the farsee-
ing policy of the Chevrolet organ
ization and the tremendous re-
sources and production facilities
of the Chevrolet Motor Company
Never in the history of the indus
try will so many new models Of
one make have been placed in
dealers hands in such a limited
space of time.
Cars will be ready for the boule-
wards and highways Immediately
after the first Of the year. PRO
duction at the various assembly
plants throughout the United
States is racing along as fast as
precision manufacturing will per-
NIT.
Unofficial reports from the
Chevrolet offices mere say that the
new car will embody many i'm
provements in design and construc-
ton. New standards of beauty are
promised. Easier handling and
smoother riding qualities are her
aided as some of the outstanding
features of the new Chevrolet
line.
Many unlocked for changes have
been made in the appearance of
the car, according to reports, pro-
viding the new Chevrolet with a
beauty and style appeal, unexam-
Piled in the low price field.
Without disclosing details,
Chevrolet officials declared that
the new cars would embody the
results of Is years experience and
progress in the building of low
priced transportation. Lessons
learned from millions of miles of
testing on the General Motors
proving ground have been brought
to bear on the new product, of
ficials declared. In fact all the re-
sources of General Motors have
been employed for months to de-
sign and build the car that is her
aled to be by wide margin the
greatest automobile ever offered
by Chevrolet.
More than $500 newspapers
across the entire country will as
sist through their advertising col
umns in broadcasting the an
nouncement, which will take the
form of one of the most compre-
hensive advertising campaigns ev-
er attempted in the automobile in
dustry. Every city, town and
hamlet in the country will read