Plentywood herald. [volume] (Plentywood, Mont.) 1908-current, 1927-04-22
SCENERY GREATEST
PRODUCER OF CASH
DIR. MARSHALL OF MISSOULA
CLAIMS NATURE MOST VAL
LIABLE ASSET
Masons, knights of Columbus and
EIks May Join Forces in Boosting
the Flathead Country as n Recrea-
tional Center, Is Announcement

Aiming TO dissipate what he termed the
Indifference of the people of the Flathead
to the main resource of that section,
namely the scenic attractions, the lakes
and rivers, fishing and hunting grounds,
DR.. William III. Marshall of MISSOURI,
prominent Mason and member OF the
Missoula kiwanis club, gave two enthust-
astic addresses at kalispell IA few days
ago-one before 200 Masons assembled
there for Past Masters day, and the other
before the Kiwanis board of directors.
DR.. Marshall believes that scenic beauty
is destined to bring TO this section more
money than agriculture or timber has ever
brought, and therefore, on his own lnltla,
tive is promoting an extensive program OF
advertising for the purpose or developing
Flathead lake in particular and Montana 10
general as the nations great playground.
He has been one OF the most enthusiastic
workers for the Improvement of Melita Is
land fer the big Masonic conclaVes TINS
summer; and both in this venture and IN
his proposed advertising scheme, he already
has the backing of the railroads., not only
morally but financially.
DIR. Marshall said he came TO this country
many years ago on his way to the coast,
where he contemplated locating. and was so
taken with the fine recreational induce
'ments of this section that he decided TO To-
cate in Missoula. Since that time he has
been very enthusiastic over the Development
Of Montana and he looks to Flathead lake
as the center of this great playground.
He gave In detail the distances Of the
various points of interest from Flathead
lake. Lake Louise is 10 or II hours by car
he said Roman, the best fishing ground In
the world. is half an hour; Glacier park Is
dwo hours; Yellowstone park Is two days:
Missoula is four hours, and Poison is right
on the lake.
Mentioning the great federal highways
now being constructed through this Sec
ton. DR.. Marshall said the first considera-
ton Of the government in building its
highways has been scenic value. He said If
q road could be built at a negligible cost
along water grade and another along the
mountain peaks at 100000 the government
would select the latter.
FIathead lake is on the national Park-to.
Park highway and the rest Of the flathead
is traversed by the Roosevelt trail, he
continued. The trans-mountain road
through Glacier park will be completed this
year and will bring tourists to this section
world, DIR. Marshall declared. And further
more, he said, the Swan lake and river
country, second in beauty only to Glacier
park, will before long be traversed by a
road from Butte to Kalispell and on to
Glacier park. He mentioned Great Falls
people as some of the most appreciative of
Flathead lake and said that with the COM
pletion of the ns-mountain road they
will be able to come here in a days time.
To substantiate his statement that there
is money in Montana's scenic resources, he
stated that last year $4,000 900 came into
che treasury of an association of dude
ranchers with headquarters at Livingston.
DR.. Marshall said his advertising plan
was not a matter for service clubs, except
as they can aid In creating public opinion
and Weakening people in favor of promoting
their own resources. His plan is TO work
through fraternal orders.
There are now four Of these orders In
terested on Flathead lake, he pointed out
the Masons. the Elks, the Knights of CO.
iumbus and the Knights of Pythias. and it
is possible the Odd Fellows will be added
TO the list this year. He intends to get
out an advertising booklet this year with
the aid OF these orders.