New Britain herald., 1927-09-22
WHOLE WORLD D
 HEAR OF BATTLE
Radio Broadcast Of Big Battle to
 Be Globo-EnCirClll6

New York, Sept. 22. CUP)-Twen- ty years aso, Tex Ricl5ard pro- noted his first prizo-fight. IL is a far cry from the rickety wooden seats at Goldfield. Ncv., to Soldiers Field, Chicago, where, tonight Tex will present Gene Tunney and Jack Dempsey in their second meeting for the worlds heavyweight cham pionship before an estimated audi enco of 10000.
 A little more than seven years ago, the first heavyweight cham pionshp prizefight was broadcast. If more than 200 persons heard the feeble transmission of WIZ on that July day in 1920, carrying a vivid description by a very nervous J. Andrew White, il may be consider cd a miracle.
 Just as "TeX" Richards fortunes have advanced in more or less easy stages from barren hillside at Goldfiald to the maenitlconce of Soldiers Field, so has the broad casting of boxing bouts progressed from the crudity of l92O's efforts at Toyles Thirty Acres 70 a broad casting system of truly champion ship C2libre
 The greatest radio network ever assembled for the joint broadcast ing of q sporting event will bring to millions of radio listeners throughout the world the blow-by- Elow account Of the Tunnoy-pcmp- soy battle. The National Broadcast ilg Company will make it possible for practically every radio rccciv- ing set in the United States to tune in the description from one ol moro of the three score stations which will be tied in" to the ring side micrOphonc. Short wave trans hitting equipment of the WcSting- tories will be used 10 rehroadCaG' the voice of Graham McNamec al the ringsida across the far flune stretches of ocean to Europe, Soutl l frica. Australia. south America.
 As has boon the case throughou' Richards heavyweight elimination carnival, the hroad"Hstine will ht sponsored by the Scripp@H Howart Newspapers, an organization whicl owns chain of almost go nnWsnA pcrs from coast to coast. Broadcast iur details were c0neummated q Chicago between Rickard, M. II Aylesworth, president of the Na tional Broadcasiing Company, anr Roy ". Howard. chairman of thu board of the newspaper chain. Despite the high callbre of music al programs now being broGdcas over such far-rcaChing chains o stations as those controlled by tn
 National Broadcasting Company and in spite of the glamour and TO nance surrounding the broadcast
 of World Series baseball games am college football contests, there ] nothing in the world of radio Whicl
 creates such intense excitement q | the proEramminG Of q champion | ship boxing bout. That tho Dcmn ] soy -Tunnoy fight will be hroadcaf SO that the world may hear il l description at no cost save that O ] a little battery current is a trihut | to the intelligence Of Rickard. Ra dio hroadcastinS has had it's part { { play in the fortunes Of this craft | t,,,,,r-- C, rio
 The fact that a nation wide chai 1 of hroadcasting stations would pu 1 tho fight on the air was taken flo 1 granted. Yet it did not have th | slightest effect on the sale of seats | Radio broadcasting has today ad i vanccl to the stage where it ca no longer be regarded with SIS | picion by those who invest thci ! dollars for the entertainment of tn | public. The development of the ra | dio art has put the broadcastcrs i
 A. -eitefiabie position Of being abi ! 10 choose what they wish to put O i the air with the premise "Is it goo ] enough to broadcast?"