davidaulloa/AmericanStories huggingface dataset:
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29

1t is not bad real estate judge
ment to buy out beyond urban
limits in the path of progress and
wait to be absorbed. Those who
paid $500 a front foot for property
on Fulton Street, Jamaica, five
years ago find that they may sell
it any time for $4,000 a front foot,
which means that the site which
cost $878,500 in 1922 is worth $780,
000,0 today. Flushing is another
place which until recently had not
been reached by the expanding city.
Recently $4,000 a front foot was
paid for real estate on Main street.
Five years ago $4,000 a front foot
would be considered top price
for any property on this business
street. Similar stories might be
told of every section of the city or
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
City May Take
Over Pageant
Commission to Confer With
Chamber on Future Sup
eryiSiOn

City officials are considering the
advisability of requesting the
Chamber of Commerce to hand over
the management of the pageant to
the city.
This is admitted by Mayor
Ruffu, who indicates that the mat
ter will come up for open discus
sion and possible action at a
future meeting of the city COM
mission. While refusing to commit
himself as TO whether he personal
ly was in favor of such move.
the Mayor expressed himself as
intellectually in favor of con-
tinuance of the pageants on the
ground that they brought the city
priceless publicity throughout the
world.
Referring to local criticism of the
pageant as a spectacle which has
outlasted its usefulness and should
be discarded, Mayor Ruffu de
clared. Il feel it would be a pity
to stop the show just when we are
beginning to reap the benefit of the
advertising it has secured for US.
Undoubtedly there has been criti-
cism, but l am convinced that when
the convention hall is completed
it will solve the principal difficulty
of the spectacle as far as finances
are concerned"
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
NONCHALANCE
is THE MANNER
Careless Perfection Marks
Style on the Boardwalk
These Days

1t is demode to be elegant. Style
is registered by the degree of non
chalance attained This effect of
careless perfection is arrived at by
meticulous care in details and ac-
cessories. Tweed is king of the
Boardwalk. Tweed coats, .'dressy'
and sport tweed frocks, are i'm
portant sign posts on the road to
fashion.
Wooden Innings in tweed coat
are both smart and sensible For
instance, the red-brown tweed coat
of a striking costume was lined
with wool jersey, striped in brown,
henna, beige and red-orange. The
skirt of this costume matched the
coat and the smart jersey over
blouse repeated the fabric of the
coat lining.
A hat of brown felt with an
interesting spiral trimming OF
crocheted wool braid striped in
brown, beige and henna was the
sympathetic complement of thiI
outfit. Short-haired furs such as
krimmer, astrakan and the shaved
furs trim many tweed coats. Jap
anese fox appears on herringbone
Harris tweed.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
IMPROVED AIRPORT
WEST ATLANTIC CITY,
Plans To Enlarge Landing
and Storage facilities

The boom Tor making Atlantic
City an aviation center is growing.
The City Commission has ordered
survey of the present airport at
West Atlantic City, with the view
of enlarging landing and storage
facilities. Federal experts are to
be called in to aid in the develop.
ment, and there is talk of an air
tournament, which will draw nation
wide attention to Atlantic City as
an aviator center.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29

Speculative prospects concerning
real estate either in Atlantic City,
or in any other section bordering
this great coastal region. are out
side my province. Those who en-
ter speculative enterprise in resort
real estate are forced to shoulder
the same responsibilities as TO pos
sible loss or gain as are spectators
in any other line. In the matter
of real estate there is the same line
of differentiation between the in
weston and the mere Spectator as
exists between the purchaser Of
high class stocks or bonds and
those who patronize bucket-shops
or other dubious centres of possible
quick profit with attendant danger
of more rapid loss.
THE VALUE IS THERE
There might be interest, in call
ing attention TO the fact that the
bankers and hotel men of Atlantic
City are the heaviest investors and
owners in Atlantic City real estate.
1t certainly would be strange il
conservative banking corporations
would invest in some of the most
expensive sites in Atlantic City if
they did not feel assured that The
value was in the properties. Also
it must be remembered that most
of the hotel owners of prominence
also are bankers and that their in
vestment of millions is based on
their belief that the future of At
lantic City growth is assured.
Attention has been called lately
TO statements that Atlantic City
banks and bankers are ultra-cOn-
servative regarding the making Of
loans backed by real estate secur-
ity. In fact, We have been charged
with hampering real estate deyel-
opment because of our alleged atti-
tude toward those seeking banking
accommodation solely on the basis
of their land or improved real es-
tate holdings.
Nothing could be farther from
the truth. Banking has become so
much of a complicated business in
this modern day that there must be
an exact and rigid policy toward
every form of financial dealing. II
generally is assumed that no bank
err of intelligence will consider the
making of financial advance to a
| business man or woman who can
not show at least reasonable chance
| for profit which will insure re
payment. Laws have been passed
to punish business people who de
liberately make mis- statement OF
their financial standing in applying
for loans.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29

trail Pier and Million Dollar Pier
will also help further the campaign.
The fronts of these piers will be
trimmed with ropes of laurel and
lighted trees will stand in promin-
ent positions at their entrances.
Many of the stores, too, will display
decorations and trees.
Want to Please Visitors.
1.-The plan is aimed solely to
make Atlantic City a pleasanter
place for visitors" said Mrs. J.
Haines Lippincott, when discussing
the enterprise. MANY people come
here Just for the Christmas holt
days and although the hotels serve
them turkey dinners with all the
traditional "fixin's" they miss the
Christmas atmosphere they would
have had if they had stayed home
In former years they've caughs
glimpses of Christmas cheer from
the windows of homes here in
town, but what we want to do if
to make them feel that they are
having an actual share in our
Christmas celebration. l suppose
some residents won't want to have
outdoor trees and none inside the
house, so, perhaps they'll have both
The trees outside don't have to be
especially large, just so they are
ornamented and have a few lights
that will twinkle out into the dark
ness. | know of quite few cases
where people viii be able to utilize
evergreen trees they have growing
among the shrubbery on their
lawns. 1t everyone works together
in decorating the town, we. should
get quite a fine effect"
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
IT'S Well To Buy Beyond City

suburbs. Buying in front of fast
growing city is profitable, but one
must have patience. This does not
mean that buying in a fast-growing
city is not advisable. In fact, the
shrewdest men in the market pre-
fer the main highways, even though
the price is high. But those are big
moneyed fields.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
NO PURER WATER ANYWHERE

Dr.. Stewart, water supply commit
tee of Atlantic City Chamber of
Commerce declares that it is the
intention of the city commission to
develop the artesian water supply
Of the resort. He said that there
is mo purer water in the United
States than that given in Atlantic
City" 1t was explained that there
has not been case of typhoid
fever in the resort in five years as
the result of the water supply. The
committee and city commissioners,
he says, are now looking forward
to water supply for Is to 100 years.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
sUNPARLoRs ON BOARDWALK
Movements of Interest To Visitors
In Winter.

The Chamber of Commerce has
suggested the erection of sun par
lors at every Boardwalk street end
for the free use of visitors, and
there is movement looking to
the opening of one or more of the
big ocean piers with high-class en-
tertainment features. Hotelmen
also have agreed to lower rates
until March and the same policy is
to be followed by owners of sea-
shore cottages.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
MRS. DOUGLAS w. FRANCHOT
HERE.

The three children of Mr.. and
Mrs. Douglas W. Franchot arc
students of the Friends School.
They are occupying a cottage at
Dorset avenue and the beach in
Ventnor. Mrs. Franchot was for
merly Miss Constance Lippincott
She divides her time between Vent
nor and New York, where Mr..
Franchot is i'll in a hospital. Mr.. are
Mrs. Franchot lived for some time
at Tulsa, Oklahoma.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
kind.
ONE OF THE FINEST
INVESTMENTS

And l repeat that Atlantic City
real estate is today one of the finest
investments known. Fortunately
we have been rid of the lower form
of land Spectator without the fin
ancial and business unheavals
which have brought loss and sor-
row to other and less favored com
munities. Investment values not
only have been retained, but have
increased, and are increasing stead
lily and surely. 1t is credit TO Al
lantic City that its Real Estate
Board, and its leading citizens have
decided upon a course which will
bring these facts TO the attention
not only of our own people, but tc
the investment world outside.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29

The same simple financial prin-
ciple must hold good in dealings
between the banker, who is the Gus
todian of the money of others, and
the real estate operator-socalled.
Otherwise banks could not remain
in business.
The bank or banker who makes
loans for mere real estate specula-
ton is doomed to disaster. Money
is really the cheapest commodity
used in real estate development or
building-much less expensive in
relation to its necessity than ma
terials, labor or promotion.
CAPITAL FOR THE ADVANCE
OF BUSINESS
Then why should money = TO
quote a colloquialism hold the
bag?" Capital has no business in
the field OF speculation. Capital
must be used for advance of bust
ness. and for aiding proper invest
ment be the investment in business,
real estate or any other solid
form of advancement.
But for proper investment, or ad-
vancement in real estate, or its i'm
provement Atlantic City financial
Institutions have. or can secure, as
much money as ever before. Show
a banker, or group of bankers, op-
portunity for investment in a legi-
innate hotel or other real estate
project which shows a reasonable
possibility of proper return on The
/ investment, and the bankers will be
/ first TO give their full and united
support.
Perhaps much of this is beyond
the point. But it is said to prove
that Atlantic City bankers retain
the utmost faith in the advance OF
Atlantic City as a place for real
estate investment of the proper
hind
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
MRS JOHN WANAMAkER JR.
TAKES COTTAGE

Mrs. John Wanamaker, Jr., has
taken a cottage at 1877 South FL
boron avenue for the winter. Hep
young daughter, Fernando, who is
strikingly beautiful child, is a
member of the kindergarten class
at the Friends School.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
Albany Az. Span
Expected To Aid
The Community
Structure Nearing Completion
Will Have Capacity
Business
BEAUTIFUL BRIDGE
REPLACES EYESORE
In Line With Many Other
Bridge improvements in the
State; Tacony-Palmyra and
C am d n Philadelphia
Bridges Supplemented

The Albany Avenue bridge which
is rapidly nearing completion, is
expected by experts to be the great
est single factor in the history of
South Jersey toward the develop
ment of Atlantic City and nearby
communities.
The engineers engaged in the
erection of the structure are push
ing it as rapidly as possible, for
every indication points to a capa-
city business for 1928.
Not only does this bridge cut off
several minutes between Atlantic
City and West Atlantic City, but
also it places the Seashore Suburb
nearer to Philadelphia than are
other communities on Absecon
Island
Replaces Eyesore.
The new bridge, with its stone
superstructure will replace the old
wooden drawbridge, long an eye
sore at the most beautiful entrance
of Atlantic City. With the new span,
the beauty of entry to the Worlds
Playground will be complete.
From the restricted suburb, West
Atlantic City, entrance is made to
Atlantic City across this million
dollar bridge into the Parkway sec
ton, on which face the beautiful
Atlantic City High School, the new
Masonic Temple, the All-Wars
Memorial, and the Hotel President,
together with numerous other fine
buildings. The bridge completes the
necessary unit to make the finest
entrance to the Worlds Playground
other Bridges.
The new bridge is in line with
numerous other bridges and trans
portation improvements between
New Jersey and other states. Most
notable among those now complet-
ed are the Camden and Philadel-
phia bridge, which has far exceed
ed all traffic expectations, anG
which has caused the prices of
South Jersey real estate to raise
to their true value.
The Holland Tunnel, opened to
traffic for the first time, November
IS, exceeded all traffic expec-
tations also, pouring over $4,000
automobiles into New Jersey the
first day. This tunnel cuts off one
hour from the running time be-
tween New York and Atlantic City.
One more interstate transpor-
tation link will be established when
the Tacony-Pa lmyra bridge is COM
pleted, between Pennsylvania and
New Jersey. This will supplement
the Camden and Philadelphia
bridge, offering easy access to the
Jersey shore from Northern Penn.
sylyania.
What these traffic links have
done for the state as whole, the
Albany Avenue bridge is reason
ably expected to do for the COM
munities it affects-Atlantic City
and West Atlantic City.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29

the altitudinous Ritz. Al Jolson,
however, broke in on their seelu-
sion and found a ready welcome.
The three appeared together on the
Walk. AL and Irving belong to the
Lambs Club and Mrs. Berlin has
Joined the Shaved Lambs Club"
she wears a coat of biege in that
popular smart fur.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
Values Have Been Retained
And Real Estate Is One OF
The Finest Investments
Steady and Assured in Worth of PrOperyAtintic
City Will Continue To Be Resort Which Holds
Splendid Basic Value For Investment Purposes
BY JOHN c. SLAPE


PTesldeIt AJIaIlIC tIy bdIh
Atlantic City real estate, purchased with regard to
proper valuations and consatvey financed remains as one
of the best investments in the United States.
The steady and assured increase in worth OF property
on Abseeon Island environs has been of the mat
tiers interest investors from all the country
and Atlantic City will continue to be resort which holds
splendid basic value for investment purposes.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
WEST ATLANTIC CITY FIREMEN

Members of the West Atlantic
City Fire Company will hold an i'm
portant meeting at the Casino on
Thursday night at 8 o'clock.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29

Next to the mild weather, moth
ing has been talked about more
than Henry Ford's new car. Henry
Ford always does the big thing.
He has again backed his idea with
hundreds of millions of dollars. It
is predicted that 100000 automo-
biles will be turned out next year.
Henry Ford, instead of being out Of
the running. will be right up in
front.
> Which prompts us to think that
the pendulum of business will
swing high next year and there will
be activity in many directions.
To be ready for this activity hun
.dreds of thousands of dollars have
been used in bringing the develop
ment work in West Atlantic City to
the state of high attractiveness that
it is today. This section is ready
for the new big business that is
Just ahead. New homes will spring
up there with the same alacrity
that Fords snap out on the high
ways.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29

NJ. and Mrs Irving Berlin have
sioinca The winter cc'any for pro-
Ionged stay at the Ritz, where they
spent their honeymoon in the same
suite on the seventeenth floor that
They are now occupying. 1t is ru-
s1nored that this is an 'encore" no.
..neymoon. and that this prolific song
writer is turning out several as yet
unnamed songs destined to be fd-
~ture hits. Their baby, whose adj
went inspired the Russian Lullaby"
is not among those present on the
Seventeenth floor. She is at home
in New York and Mr.. and Mrs. Ber-
1in are leading an idyllic undisturb-
ed existence at the very tip-top of
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29

The Pageant of Pelts was enact
ed on the Boardwalk Thanksgiving
Day. The draTaatis personae inclu
sded many fashionable women from
nearby cities who took part in the
beautiful display o. furs and fur
trimmed coats. If all the little ami
sIi,ais that went into the construc-
ton Ct the sumptuoas wraps worn
or the Walk could have suddenly
core to life, one would have
thought that the Ark itself had an
Ghcred at the InIat, and that old
Noah, the skipper, was taking lis
passengers out fNr Il walk. 1t look
Cd as though tie millennium had
come to pass. 1t not the lion, other
beasts equally ferocicu 5. H. rchcd
side by side with the lamb as peace
fuI as League of Nations ought
to he.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-11-29
Roses From
The Garden
Let a Home Head Your
Christmas Shopping List.
Henry Ford Knows Thing
or Two, But People Are Also
Going to Buy HOmesites.
They Always Return To the
Boardwalk. No Matter How
Far They Roam.

Roses in bloom and roses bud.
ding.
The Thanksgiving Day period was
marked for its mild temperature
and the days following were excep-
tional for their allurement.
In even the unprotected places
about the grounds of Mr.. and Mrs.
Benjamin R.Fox. blooms from plant
and bush featured these days, while
the roses were exceptional. In
these grounds are many fine varie-
ties and the rose bushes are still in
full bud.
There has been nothing to equal
these autumn days. They open with
the gold and lavender Of the sun
rise on the bay and they close with
lavish spread of pink and silver
and more gold and purple sun
bursts.
If other families get homes and
you do not, it is something to think
about.
1t is especially fitting at this time
of year to think about home OF
your own. Christmas is coming
soon. Thousands of problems are
solved every day in Christmas shop
ping-that problem of making some
other person happy.
But if you make yourself happy
with home. your happiness is con.
tagious and every person who en-
tiers that home is made happy too
not for a day, not for year, but
all the time.
The first thing to overcome is
representation. You are going to
have a home some day. You have
said so yourself. You have often
threatened to end the rent paying
business.
Talk the home question over with
Benjamin r. Fox. A way will be
found for you to get that home OF
your own by Christmas. He has
the home and the plan.
The Sauk Centre herald., 1927-04-28

Use muffler. cut-out on any
highway.
Operate a car without wind
shield wiper.
Make unnecessary noise, or OPP
Grating vehicle as to emit ex-
cessive smoke.
Use siren, compression, or
spark-plug whistles on any except
police or fire vehicles. Police and
fire cars must he equipped with
siren, bell or exhaust whistle.
Use red or green lights visible
from in front of any vehicle, ex-
cept police and fire vehicles.
Place cars with "For Sale" signs
on streets or highways.
Use a bicycle at night without
front light and red or yellow re-
flector or light in the rear.
Like the old law, the new code
fixes no positive speed limits, but
places upon the driver the response
bility for operating his car with
due regard for the safety and
rights of others. 1t provides that
he must not operate his car at
greater speed than is reasonable
and proper, with due regard to the
traffic, but makes operation of a
car above certain speeds prima
facie evidence of reckless driving.
These speeds are:
Fifteen miles an hour when a car
approaches within fifty feet of a
railroad or street car track where
the drivers view is obscured,
when passing a school during re-
cess or when children are going to
or from school, when going around
curves or on grades where the
driver does not have a clear view
100 feet ahead, when approaching
or crossing highway where the
driver does not have a clear view
200 feet ahead, and when going
through the closely built up por-
tions of municipality, or where
traffic is congested.
The Sauk Centre herald., 1927-04-28
Minnesota Traffic Code
to Cut Accidents
Many Safety Rules Written Int
State Law-Speed Regulations
Have Been Modified


Automobile accidents in Saux
Centre and elsewhere in Minneso-
ia should be materially reduced if
all motorists and others using the
streets and highways will careful
ly observe the new traffic code
which went into effect when i it
was signed by the. Governor last
week. A number of safety rules
which have long been observed by
cautious motorists but disregard
ed by others, have been written in
to the law. Hereafter it will be,
unlawful to:,f -Eh -
Stand in roadway to solicit
ride, except from public convey
ance.
Glitch" to motor vehicles with
tobaggans, sleds or bicycles.
"Coast" cars down grade, with
gears in neutral.
Jump on or into a vehicle with
out the owners consent.
Board any public conveyance
while in motion.
Display bathing beauties, cam
paign cards, or other posters on
windshields or.Windows. 49,
The Sauk Centre herald., 1927-04-28
sAUK CENTRE HERALD

Miller's home run into left field
was the first hit of the game and
brought in Sauk Centre first run.
With the wind behind it, it looked
as if he had labeled it for Melrose,
and die circled the bases looking at
the hole phe ball and left in the air.
Borgmann, in three trips to the
plate, got two safe bingles. Burt
rum's-nine tallies were made on
errors and walks, getting only two
hits during the game with none of
their runs being earned.
There wasn't much to choose be-
tween the hurling of Waldon and
Burch, both men lacking control,
as did Frank and Midgley, who re-
lieved them of their mound duties
for an inning. Lack of support
contributed further>to the general
ly poor results.
Tomorrow, Friday, Melrose will
be played here in the first district
game.
Row
The Sauk Centre herald., 1927-04-28
WIN FIRST ONE

The local high school baseball
team, played Burtrum here Mon
day afternoon at the Fair grounds,
Won the seasons opener, 13 to 9.
Only five innings were played, due
to the late start the game received.
After trailing the first two in
nings, and then tying the score at
2 all, Sauk Centre again fell be-
hind as Burtrum was given a doz-
en- or so bases on balls in the third,
to take 9 to lead. The score
was unchanged until the fatal
fifth, when Burch weakened and
the Main Streeters pounded in ten
runs to cop the contest.