Arizona state miner. [volume] (Wickenburg, Ariz.) 1919-1927, 1927-04-09
PUBLIC|TY FUND
REPORTED To BE.
GROWING DALI !
Business Men of Town Supporting
the Advertising Fund in Satisfac-
tory Manner, Thanks Anderson
Reports-May Abandon Plan to
Build Arch.

The fund being collected by the
Tempe Civic club to advertise
Tempe is growing in satisfactory
manner, Thanks Anderson, chair
man Of the clubs publicity commit
tee, yesterday announced. Mr.. An
derson has visited several Of the
local business men during the past
few weeks and has received pledges
for sums to be used in advertising
the town, he said.
Mr.. Anderson and other members
Of the publicity committee plan to
make an intensive canvass of the
entire town within the next few
weeks to bring the sum subscribed
up to the desired $500 point, he
announced. The original plans for
the advertising and publicity cam
paign to be launched to put Tempe
before the public called for a sum
not less than $4,000. AS plans pro-
gressed this sum was lowered 5000.
but present plans call for at least
$500 to put the advertising over
in the manner desired and which it
is believed will result in best re-
turns for money expended.
Construction Of a "Welcome"
arch over some part of Mill avenue
as the major unit Of the advertis-
ing campaign has become somewhat
doubtful during the past few weeks,
Mr.. Anderson said. It has been
suggested by many of the business
men that money spent on a good
Illuminated board on the butte,
bearing an appropriate slogan for
the town and possibly other read
ing matter, would bring better re-
suits than like sum expended on
construction of an arch over Mill
avenue.
Tentative plans for construction
of the proposed advertising board
on the land of the railroad company
will be abandoned, it is believed.
HI. B. Clary, railroad agent here,
recently received letter from the
superintendent of the local railroad
division informing Mr.. Clary that
he had read of the proposal to put
board on the company property,
but that permission for this could
not be granted. Rules of the rail
road company, applicable to all
points on the Southern Pacific sys-
tenn, the letter stated, prohibited
use of company property for ad-
vertising purposes The letter also
stated that this rule was made eff
fective over the entire system so
partiality would not be shown to
any town or community.
Original plans for publication of
an attractive illustrated folder, de-
scribing Tempe and vicinity and
setting forth opportunities here,
have not as yet been changed, Mr..
Anderson announced. 1t is planned
to make the folder one of the major
advertising efforts of the entire
campaign.
The decision to spend money in
advertising Tempe has the unani
nous support Of the entire member
ship of the Civic club; and since
this club numbers most of the in
f1uential and leading men of the
town on it's roll it represents the
greater part of the wealth and in
fluence Of the entire community.
The opposition to construction of
a "Welcome" arch over Mill avenue
is caused by the belief of many of
the Civic club members and other
business men that this form of ad-
vertising is old and that, since the
butte is decidedly an unusual asset,
it is wise to use it to the best pos
cih1o odvorfooo