The Washington times., 1927-05-26
BANKING COSTS
SHOW GAIN
By RICHARD HATT0N

one Of the most interesting and
important reports to be presented
10 the annual convention of the Dis
Srtct OF Columbia Bankers Associa-
ton at Hot Springs was drafted this
n1orning at meeting OF the adver-
Using committee OF the association
n the rooms Of the organization in
the Becker Building.
The activities Of this committee
and its report are more or less
confidential and no specific infornla.
ton as to their nature is obtainable
u advance Of it's presentation.
Nevertheless, it Is surmized that
the committee will present as one
outstanding feature OF the years
work the educational and publicity
campaign carried on during last
summer.
It Is known that public reaction
20 the informative matter placed by
the committee was quite noticeable
and that the public realizes more
than ever before that banking serv-
Ice, like any other form Of public
service, is simply a matter of costs
ana efficiert service is entitled to
adequate compensation:
It Is believed that the publicity
campaign had the effect OF remov.
Ing public conception, in a large
measure, at least, that mere carry
Ing of small balance in a bank
can Compensate the institution for
: tne cost of the multiferiouS services
rendered.
The mounting costs of operation
Of the past few years have com.
PEELED banking institutions to ana
Iyze balances carried by customers
which analysis brought out that
approximately 70 per cent of check.
ing accounts are carried at a bank.
ing loss.
One of the most important func.
lions of the committee which
grated 1t, is to bring bank and Gus.
TONER into closer community of
interest and especially to impress
on the banking public the wisdom
ana Justice of such cooperation
as will insure to the bank an
honest and adequate return for
service rendered. The average bank
customer is not looking for favors
or for charity and is quite will
ing to assume a share of the cost
OF the accommodation rendered by
the bank.
The committee Of the District
Of Columbia Bankers Association
which, under the Craftsmanship of
President M. D. Rosenberg, of the
Bank Of Commerce and Savings,
has been considering the revision
of the constitution and bylaws of
the organization has completed its
work insofar as a tentative draft
of suggested changes is concerned.
Tentative drafts of new documents
embodying suggested changes have
been sent to member banks for
suggestions. The proposed new
constitution and bylaws will come
up for final consideration at the
annual convention in June.
The last Call" for the an.
nual convention Of the District of
Columbia Bankers Association IS
being prepared and will be issued
at once. It is especially important
that those intending to attend the
convention make reservations at
once. Chairman John M. Riordon,
of the transportation committee, is
especially anxious to be informed
as early as possible regarding the,
desires of those who win go to
Hot Springs.
Col. Wade H, Cooper. president Of
the Continental Trust Company, is
on the program and will deliver an
address at the laying Of the corner.
stone Of the Duke Hall of Citizen
ship at Lincoln Memorial University,
Cumberland Gap, Tenn, next Mon.
day.
Total resources Of the Bank of
Brightwood, of which Ray L. Schrei-
ner is president are now 500, 900.
The hank has gained 500 900 in de-
posts since December 81. General
business registers a gain.
The council Of administration of
the District Of Columbia Bankers
Association will meet Friday in final
sessian before the annual conven.
ton, president Howard Moran pre-
siding.
Another honor has come to Presi-
dent John Poole of the Federal
American National Bank through
his selection by the National Better
Business Bureau as a member Of a
committee composed Of leading Il.
nancial, industrial, mercantile, labor
and other great organizations which
has been organized to extend the
bureaus campaign against fraud.
AS member of this committee, Mr..
Poole Is definitely linked with
many Of the biggest figures in
American business life. His se1ec.
ton Is a distinct recognition Of his
ability as banker and writer.