The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1927-12-29
SERVICE
" and
ECONOMY
Us.
Cash and
j Garry

We are living in the DAYS ~
unrest and reconstruction IN 81.
merchandising field. We are often
mislead in many Of the ideas ".
hastily form because we d. mn
take time to reason the thing out
1t has been and often Is saa
that to paw cash and carry awsv
your merchandise is the modern
way. Is it? Let's reason il out
You can undoubtedly remember
when your mother used to hitch
old Dobbin to the surrey and 20
down town to buy a sack Of flour
Then bring it home and bake Il
into bread.
Then someone conceived the idea
of baking the flour into bread for
her. She then went down town and
bought bread ESQ she thought).
But did she? No. She bought flour
the same as4she used to-only in
a different form. caused by the
baker who performed the service
for her.
As the bakers business grew he
decided to rive his trade still more
service and put the bread in a
wagon and delivered it to his Gus
TONER'S door. receiving the cash
for it each day. This procedure Of
collecting each day took consider
able time. as the housewives purse
wasn't always handy-or perhaps
she was over to the neighbours
when the bread was delivered.
So the baker decided he would
merely deliver the bread daily and
collect for the months supply each
month. In this wav considerable
time was saved.
Through SERVICE this business
was started and through SERVICE
it has grown to be one Of the larg-
est industries Of our country.
SAW tlap allss.instead Of hitch
ing up old Dobbin. to get into the
car and go down town to pay cash
for the privilege Of taking home
your purchase is the modern way.
They are all wrong. aren't they?
SERVICE is the modern way
and the cheapest way. When you
see a lady get into her car and go
down town with the idea she is
going to save a few cents on her
purchase, who doesn't consider the
loss of time and the wear and tear
on the car, and tires and gas and
oil, just try and prove to yourself
that her husband used that extrav-
agant method in making his mon
ey! 1t just can't be done.
Real SERVICE does not cost
you anything. In fact. you save by
the use of it. Through the United
States mail service you can send
letter to New York for two cents.
You cannot get into your car ana
deliver it one mile from your home
without it costing you several
times that amount. Yet the U. D
government will deliver it clear
across the continent for two cents
and make money on it!
SERVICE is not an expense nor
a curse. 1t is way TO Save ana
a blessing to those who use u.
Researches have proven that u y
cheaper for a merchant to serve
thirty day charge account than
cash and carry customer-provio-
ed his credits can be collected Wnen
they are due. The SERVICE sys-
tenn permits saving of time, en-
ables the merchant to take orders
over the phone and cut his costs N
many ways, thereby increasing his
volume of business.
SERVICE is the modern way
and you can't get away from u.
We demand it, but some OF US
don't know it. If we don't want y,
why have car, a telephone? Why
have our milk delivery or our pa
per or our mail-or why have any
of the things done for us by 9TH
ers when it only saves us time
which is money?
Our forefathers came over mere
on boat where they had to tur,,
nish their own bedding. food ana
everything they wanted for then
own comfort. Would a steamship
company Of that type thrive today
against those who are giving tner
customers real service? No.
Try to do away with service ana
you will place yourself in the same
position of your great-great-great-
in his days. And you
cannot call that modernism you!