Evening star., 1927-10-03
PRESS
iICAL[ED OBSOLETE
Modern Newspaper Seeks
Il Fair, Unbiased Record OF
u II Events, Huse Declares.
BY the Associated Press.

80
BY the Associated Press.
NEW BRUNSWICK, N. j.. October
B-"Can you believe what you see In
the paper?" asked Norris A. Huse OF
the Associated Press at the New Jer'
sey Newspaper Institute at Rutgers
University. New Brunswick, this aIter'
noon.
"To an amazing degree, yes" he an.
swered his own question. And this
statement holds good in all depart.
ments of the newspaper-as to local
news. telegraphic news, pictures ana
advertisements. Lord Hewart. ford
chief justice Of England. speaking be-
fore the American Bar Association at
Buffalo a few weeks ago. discussing
the press, asked: is 1t not really
kind of treason against the pontlcal
sovereign deliberately to mislead the
nublic. either by active misrepresenta-
ton or by calculated suppression"
Then he went on to say that In a long
struggle for supremacy between the
editorial department and the business
tlepartment, which he said Is to a
great extent the advertising depart
nent. the business department had
prevailed, and he quoted an unnamed
person as having said, THE real power
OF the press is the power of suppress
sion'
lord Hewart may know the law,
hut he doesn't know what he's talking
about when it comes to American
newspapers.
Years ago, before legitimate adver-
Using had found its place in the sun
and had justified itself as an eco
nomic necessity. many a newspaper
existed from hand to mouth, supported
by legal advertising that came as
reward for fighting the battles OF this
or, that political party, and neipeo
rnunity in a good deal the same way
that the churches were supported
on the theory that the town needs
newspaper
ST Modern Newspaper Work.
"Happily that day is gone. Hap,
pily-with all due respect to Lofo
Hewart-the newspaper has essao-
lished itself upon a sound business
basis and by virtue Of that fact Is
able today as never before to MAIN
fain its self.respect and the respect
ofthe community. to adhere to nlgh
code of professional honor, to look
Self.seeking pressure In the face apo
defy It and to pursue rigidly 1nde>
pendent course with the sole OBJECT
cf rendering true service to the
reader. If Lord Hewart doesn't know
this. let him ask some of his Amerl-
can brothers of the bar who have
tried to influence any strong news
paper to suppress this or that news
pnfavorably affecting their clients.
. "It might be interesting to Lord
Hewart to know that daily news
napers in this country depend for
news Of the Nation and outside world
upon press ,231 of them
uppn the Associated Press-and that
the very nature Of the structure or
the Associated Press is an unQues-
tioned guaranty of an unhampered
1ow Of news-au the news, except the
indecent, about every phase OF the
worlds affairs. The Associated Press
knows no business office save a small
clerical force that handles the routine
ef. collecting assessments from mem
her newspapers and paying telegraph
tolls and salaries of the men whose
Job it is to gaths9 and distribute tne
exact truth, as. yearly as is humanly
POSSIBLE, aborS everything that hap
pens. The associated Press is an
organization of newspaper owners OF
ali shades Of political. religious ana
social opiniS: Elo have banded TO-
Eether for Sa cooperative inter
change of s:f0s-an the news. Ie
makes no sa1eits and never will Its
charter pusEibits. It is not interested
in the success or failure OF any COM
rnercial enterprise on earth-except-
nag in so far as such success or fallure
may be a news item. 1t has no axes
% grind. Its one and only junction
n to comb the world for news and to
swiftly. accurately deliver those facts
to,i.its member newspapers In order
that their readers may know the
tr,1th-the whole truth-about every
thing thak,is going on. Thus the AS
sociated Yress has come to be recog.
nized as headquarters for truth ana
its name t.ArE> lmark of accurate:
dependable yporting, unbiased and
uninfuenced.
Influence of Reader.
s"And how about the advertising in
the paper? Can you believe it? AS an
Associate Press man I am not con-
cerned vi y advertising except as an
E"Can yNh believe what you see In
fhe paper? The newspaper industry
8 spending many millions Of dollars
year-more than eight millions
through the Associated Press alone-to
aather the unadulterated facts about
everything that happens everywhere
and 10 TRANSMIT lUdt lIlUEHldLlOA "
the ends Of the earth with the speed
OF light; eighty thousand people are
working feverishly day and night,
nights, Sundays and holidays. to make
possible the more than 100000 words
Of news that click over Associated
Press wires every "a hours; there
never was time when newspaper
and press .k.,ociation editors were
putting forlNl y ch intense and expan-
aive effort to assemble and publish the
facts.
st.The reader, not the advertiser. Is the
ruler of the newspaper universe. His
2 fscts a ds:'. collectively, is worth
more to any = blisher than all the dol
lars of the ~ ,ertiser because reader
confidence AMI reader good will are
the foundation stones Of newspaper
SUCCESS and because. as pure matter
of business if you will. the composite
paIblisher knows that the composite
r4ader is unbelievably quick to de-
t4Gt any departure frmo the policy of
des1vertr:. to him. day in and day out,
fer its G. sake and because he is en-
titled toy she truth, the whole truth.
aha nothing BIZ the truth
g5ii -S-~-.-
liking Boris. y Bulgaria devotes