Evening star., 1927-12-04
AUTO DESIGNERS TURN TO OCEAN
FLOOR IN HUNT FOR NEW COLORS
Salon in New York Displays Latest Hues
for Motor Bodies-Jose Sees
Exhibition.

mature hangs her earth with rich
tapestries and veins it's rocky bastions
with vivid hues. 1t is the final. the
glorifying touch of her handiwork.
Only when the mechanical structure
is perfected does she take up her
palette. After the seed the flower;
after the larva the butterfly"
Importance Stressed.
Automobiles, true, are common
places. Casually their colors seem
relatively unimportant. The making
of automobiles never has seemed TO
he an industry shot through here and
there with something else besides
wrenches and lathes and production
lines. How interesting and really
significant, then, this recognition OF
beauty by that business which so intl-
mately touches the lives of nearly
every one.
Severe critics may rail at the rather
lush descriptive style, but the follow
ing paragraphs and other similar ones
are believed by Mr.. Jose to be particu-
larly indicative of the exuberance typl-
flying the industry's coming of artistic
age.
The color is midnight blue" and it
thus is hymned
"The mind associates color first with
SuilllL StSIcS w IGIe llSIlb dDOuIuSS
there it is that color reigns in glory.
'Bue he who has walked beneath
the stars knows that the day fails to
reveal the full range of natures color
mastery. Poets, ever sensitive TO
beauty, have always been lovers of the
night. They find beneath her velvet
canopy a sublety of colorings, a, har-
mony of blues and silvers and deep
grays that garish day is powerless to
match.
For Midnight, high priestess of ro-
nance, mistress of mystery, marshals
her pageants in settings of rarest
beauty. There is the soft, deep blue
of the vaulted sky; moonlight trails
pearl gray coverlets across the bank
whereon she sleeps; shadows are cur
tanned in regal purple; the stars are a
friendly silver; Mars flashes ruby
shield through the dark. The whole
is dim, restful. alluring. majestic-one
Of the most delightful of natures color
harmonies."
Has Practical Side.
And then, to indicate that all this
has its practical side, one has a pic
ture of an automobile of long, lean,
graceful lines, it's exterior symphony
Of all the quietly gracious colors of
midnight, and it's interior richly garbed
and fittingly hued. And there is not
a price tag anywhere to be seen.
Passing from the shades of night to
the brilliance of an undersea denizen,
the coral, harsh" industry thus indi-
Gates that it is not unmindful of it's
esthetic obligations:
''Since the most remote ages Of an
tiquity. the soft glow of the rose
coral has been beloved and respected
by men. The barbarous Franks chose
it to ornament their battle axes and
to embellish the helmets of their
chiefs. 1t was one of the earliest ar
ticles of trade between Europe and
India. 1t is the mandarin's badge of
office. 1t is accorded mysterious sa.
cred properties in India. Roman ma
irons suspended branches Of it about
their children's necks to preserve
them from danger, and throughout
the Middle Ages it was considered a
potent charm.
Coral is one Of the few precious
gems produced by animate objects,
and its soft, rose-tinted luster is sub
tly suggestive of living thing. Up
from oceans floor it brings a rare
beauty of coloring-a richness, a
depth. a distinctiveness of hue that
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