Evening star. [volume] (Washington, D.C.) 1854-1972, 1927-09-07
WORLDWIDE RADIO
PROGRAMS NEEDED
American Export Trade De-
ponds on RebroadCast-
ing Overseas.

Upon the successful development of
reliable means for rebroadca sting pro-
grams transmitted across the seas de-
ponds the future foreign market for
American.made radio equipment. in
the opinion Of Nanness Philip. export
manager of the Radio Corporation of
America. He believes the world radio
market will open widey when sys-
tenn is devised whereby high grade
programs can he sent from American
studios and picked up by stations in
all parts of the world for rebroadcaSt-
ing to their particular communities.
Programs sent out on short waves
from WGY's companion tranSmitter,
2NAF, have been picked up and re-
broadcast in Australia. 1t has been
done repeatedly. but the experiment
has not been extended With wider
scope.
Australia Is Good Market.
The fact that Australia ranks as a
leading export market for American
receiving sets may he reflection of
the popularity Of these programs, al
though Australia has the regular
hroadcasting Of it's own programs we'll
developed.
Like the automotive industry the
radio industry some day will neel to
find an outlet for its surplus produc,
ttpbt. ~ ttOlblc buN SNtS, iuS
home market may he expected to re-
duce correspondence. But it Is oh
vious that it will he long time before
enough homes are equipped to leave
domestic output largely dependent on
requirements and accessories. Better
and cheaper sets are constantly heing
developed and the American market
has scarcely been scratched as yet.
Saturati0n Point Far OF.
While it is far too soon to anticipate
q saturation point manufacturers
are awakening to their foreign trade
opportunities. Many already have
agents in prospective fields all over |
the world. Different conditions oh. |
tain i'm different parts of the world |
whether atmospheric or political, so
that the foreign market presents |
great problem.
Just as a better market for auto. |
mobiles is offered in countries which |
have good roads. radio needs favorable |
hroadcastins conditions. good stations |
and programs. pOpulace willing and /
able TO buy sets and a government /
That VIII not impose too heavy bur,
aenS on listeners. Many countries
exact license fees from the owners
of sets
something under $4,000. 900 worth
VI Iduio apparatus is exported from
the United States annually The total
has lowered about this figure for
several wears. Germany. England
ana France today are the leading com.
petltors of the United States in the
radio export business.
The charlottesville hour. one of
radlos outstanding sponsored attrac-
lions which deserted the micronbone
Tor the Summer will be resumed
tonight through WRC and 30 other
stations affiliated with the National
Broadcasting Co. A 40-piece orches-
ira under the direction of Cesare
sodero and group of vocal talent
VIII provide the entertai nment for
thIs hour throughout the new series
Inc Organ Masters" one Of WRC's
popular weekly features. scheduled
tonight at $3.50 o'clock. will present
William a. Goldsworthy. organist and
ohoir master of St. Marll's-in-tho
Bouwerie, and former arganist af
ST. Andrews Chuch Of New York;
Inc Meditsrraneans. Ipa na Trouha
dours. Nation Bovce. pianist. the
Elks Male Quartet and the Park
Central Orchestra. are the other
featured attractions
Charles w. Darr, chairman of the +
public safety committee of the Wash.
ington Chamber of Commerce. will
give talk on Washington's tafic
problems as feature of the prosram
tonight of WAfAI