davidaulloa/AmericanStories huggingface dataset:
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
In Two Years Five Out
Of Ten Will Own Their Homes
Increase In Home Ownership So Rapid That Half The En-
tire Population Will Own the Roof Over Their Heads

1t is stated that in 1920 there
were only forty-five home owners
TO every one hundred people, but it
is estimated that in 1890 more than
one-half of the entire population
will own their own homes. Building
and Loan associations, insurance
companies and banks are helping
to finance home ownership.
Building and loan associations
and saving banks urge the prospec-
tive owner to save money steadily
until a sufficient amount for the
first payment is obtained. The
Emigrant Industrial Savings BanS
the largest savings bank in New
York City, financed 5000 homes in
one development in 1925, in ad-
dition to individual applicants. The
Bowery Savings Bank has 1000
small mortgage loans. A number o.
large employers, such as the
United States Steel Company and
General Motors. assist their en-
ployees to buy homes either BY
lending directly on mortgage or by
laying out developments for them
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
HOME OWNERSHIP Is
ROAD TO PROSPERITY

Home ownership as the best road
to the prosperity of the individual
and the country was the keynote
of a conference of representative
retail lumber dealers from various
sections of the United States. held
recently in Chicago.
Organization of a council whose
object will be to help home builders
build better and more livable homes
was the outcome of the gathering.
which was presided over by Bror
G.. Dahlberg. The lumbermen met
primarily to discuss many of their
merchandising problems, but the
home ownership theme was injected
into the conference by Fred Lud-
wig, OF Reading, Pa.
THE soundest thing in America
today is absolute home ownership"
said Mr.. Ludwig. 1T is the key
note to the real prosperity of the
individual. People should own a
home before they own an auto
mobile or a radio A man who owns
home is a better citizen and a
better influence for the community
in which he lives"
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06

In 1922 only 70 per cent of the
building in the country was for
residential purposes. In 1925 it was
81 per cent. In New York State
one-third of the homes purchased in
1925 were financed by building ane
loan associations. In July, 1926, IS
per cent of the resources of all the
savings banks in New York State
were invested in mortgages.
The increase in wages within the
last few years has helped to max
the increase in home ownership
possible. 1t will be observed that
there was a substantial increase in
1921 and 1922 in spite of the
countrywide Industrial depression.
This corresponds to the increase IL
savings bank deposits which has
frequently been noted.
The increase in home ownership
appears also to be a concomitant of
the increasingly wide distribution
of ownership of industrial securities
which is being pointed to as one of
the most significant facts of the
present period.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
New Years
Party ToBe
Big Event
West Atlantic City Fire Com.
pany Plan for Many Real
Features
PRIZES, SPECIAL
SONGS AND DANCES
Much Interest is Being Shown
Company Members Plan
Entertainment For Large
Number

The dance and the buffet supper
planned by the entertainment com
mittee of the West Atlantic City
Fire Company for Saturday even
ing, Dec 81, New Years Eve, is at
tracing much attention because OF
the elaborate preparations being
made to make it the big event in
this section on that important
night.
Door prizes, special song and
dance features with a delightful
buffet menu are included in the
programme.
Plans for the New Years Eve
dance and supper were discussed
at the meeting of the firemen held
last Thursday evening and will be
further considered at a meeting
which viii be held next Thursday
evening.
The regular meeting nights OF
the members of the company are
70 be the second and fourth Thurs
days Of the month. but it has been
determined to have open house each
Thursday night when there win be
games and informal gatherings of
members.
The initiation fee for members of
the company has been placed at
IS, with dues at so cents per
month.
Benjamin R. Fox not only ex-
tends the use of the West Atlantic
| City Casino for the meetings, but
he has also indicated that he will
| let the ladies have the Casino for
an afternoon of bridge.
Members present at the last
meeting were: Benjamin r. Fox,
president: L. C. Klaumberg, D. S.
LeCompte, Harry w. Schneider,
Charles H. Reid, Charles Jeremias.
Philip T. McCutcheon, John D.
Day, John B. Cook, Otto J..
Schramm, Frank A. Mcknight, D.
10 Edwards. Albert j. Wagner, o.
z. Doherty, Roy w. Sands, Kenneth
W. Goldthwaite and Thomas Fox.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
Dedicate
Masonic Temple
Saturday
Ceremonies Include Street
Parade and Laying of
Corner Stone
PROCEED FROM OLD
TEMPLE AT 2.30

The new Masonic Temple which
occupies a commanding site at the
foot of Albany Avenue Boulevard
will be dedicated Saturday. The
dedicatory ceremonies include a
street parade, ritualistic services,
corner stone laying and an evening
programme.
The procession will start at go
m. from the old temple, under
the command of Major Samuel lob,
grand marshal, and William S.
Cuthbert and Major Frederick
Hickman, assistant marshals. AT
Chelsea and Atlantic avenues the
grand lodge officers will fall in
line and proceed to the new temple.
The parade will be led by the
Masonic band, followed by the
Knight Templar, Tall Cedars patrol,
Grotto patrol, Atlantic lodge, Bel
cher lodge. Trinity lodge and Cres-
cent Temple chanters.
Most Worshipful Grand Master
Howard r. Cruise. of Trenton, and
the grand lodge officers, in full
Masonic regalia. will take charge Of
the ceremonies attending the lay
ing of the cornerstone.
The stone. which was brought
here from King Solomon's quarry
in Palestine by the Rev. Dr.
Thomas ] Cross, chaplain of Trim,
ity lodge, will be placed in position
by Grand Master Cruise following
selections by the Masonic band and
the Crescent Temple chanters.
AT 6 O'Clock, dinner will be
served in the Chelsea hotel in
honor of Grand Master Cruise.
At s o'clock, the new Masonic
temple will be open to all Master
Masons and their wives for inspee-
tion.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
Bay Drive To
Be Show Place
OF East Coast
Planned as Model Avenue of
Model Houses For Home
Owners
FIVE MILES OF
BEAUTIFUL ESTATES
Ten Model Houses, Valued At
More Than S750,000 AL
ready Built-Will Compete
With Famous Residential
Drives of the World

The Bay Drive Of West Atlantic
City, planned to be the most beau
tiful residential drive in the coun-
try. is fast approaching that ulti-
matum.
Ten beautiful estates have alrea-
dy been erected for owners, the ma
iority of which are now occupied.
The home of Benjamin r. Fox, val
ued at nearly half million dollars,
occupies an entire city block Of
ground on the drive.
Other notable homes are those of
Vice-Chancellor Robert II. Ingersoll,
rapidly nearing completion; home
of w. O. Higgate; the home of
Francis McCutcheon at Plaza Place
and Bay Drive, and the home of
Raymond F. Ireland, at the begin
ming of Bay Drive.
The Bay Drive bids fair to com
pete with the most famous residen-
tial avenues of the country. Wisely
restricted, it begins and ends with
fine residences, unlike many drives
in the larger cities that dwindle off
into rows of shacks.
The beauty of the lagoon at the
beginning Of the Drive, and the
bay along its entire length, bring
to mind the drive along Indian Riv-
er, Lake Worth, in Palm Beach;
East Avenue, Rochester, New York;
Gross Point Park, Detroit; Lake
Avenue, Cleveland, and the many
drives and bouleyards of Los Ange-
les are embodied in this one broad
boulevard.
Especially at night, the Bay
Drive is beautiful. The matchless
climate of West Atlantic City offers
countless beautiful moonlit nights,
and the will-o'-the-wisp lights of
Atlantic City, twinkling along the
horizon, where sea and sky meet"
1t has been truthfully said that
there is more blue sky in West At
lantic City than anywhere else in
the world, and it is fitting that it's
finest drive should rear proud dwell
lings to increase the beauty Of the
setting.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06

second floor which win be used for
Masonic ceremonies. The one on
the left, finished in the Ionic order.
has seating capacity of nearly
500 people.
The Corinthian lodge room. on
the right side, is much like the
Ionic quarters. 1t will seat about
$50. Organ chambers extend into
both rooms.
The building is entirely fireproof
of reinforced concrete foundations
and floors, steel framework and
outer walls Of brick and white lime
stone. 1t is two and one-half stories
in height and SIS feet by ZIG feet n
size.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
New Masonic
Temple is
Impressive
Marks Trend of Improvement
Centering In This
Section
FIREPROOF, TWO AND
ONE-HALF STORIES

The completion of the new
Masonic Temple marks the trend
of improvements centering on
Albany Avenue Boulevard. which is
fast being recognized as the new
heart of the Worlds Playground
The temple is situated at the foot
of Albany Avenue Boulevard anc
il is the addition of another strik-
ing building to the already long
list of the resorts handsome and
imposing buildings. Designed in the
classic style of architecture, with
a front of Indiana limestone over a
granite base, the new temple. to
gether with the Senior High school
and the Grecian Temple World War
monument dominates the city's
parkway. 1t was erected at a $780,
900 cost by Philip G, Hannum,
Atlantic City builder. Charles H
Adams is the architect.
One OF the features of the build
ing is the auditorium, which is CON-
pletely equipped with stage and
adjoining dressing rooms. the facil
tiles being such that large produc
tions may be staged. 1t contains a
total of 1900 seats on the main floor
and balcony and is entered by two
doors in the rear from the lobby Of
the first floor
There are two large rooms on the
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
FORWARD-TO NEWER.
BIGGER AND
BETTER

Atlantic City is here to
stay" declared Benjamin r.
Fox, developer of West Allan
tic City, yesterday. Here and
there you find some people who
would like to set themselves
up as prophets and they would
like to prophesy something diff
ferent for Atlantic City-some-
thing of dire results.
Here and there you find
people who are determined to
cross bridges before they come
to them-even to cross bridges
that never exist.
"The worst tragedies are
those tragedies which never
take place-tragedies which are
only conceived mentally.
Some people watch with
fascination and admiration the
accomplishments and successes
Of an individual and a city, like
Atlantic City, the Playground
of the World.
"Others debar themselves
from the privilege of seeking
fine and beautiful things in an
individual and i'll a city. These
decry the accomplishments and
successes of IAN individual and a
city, and they doom the individ-
ual and the city.
at may be that some of the
present hour knockers are
not aware of their condition.
AT least, it would seem so be-
cause when their statements
are brought directly to their at
tention. they are quick to
change front, showing that they
do not have the courage of
their convictions. 1t seems they
prefer to strike one in the
back and run away.
Half the time the 'knocker,'
the crouch and the habitually
profane are not aware of their
chronic condition
I'VE may expect criticism
and welcome it when it is
honest. This is a very human
world, but the world is
success just the same. Con-
structive critics are always
necessary. Cut ten liars to one
constrro i've critic are about as
useful in a community or a city
as ten wife heaters and they
draw just as big crowds.
Earth was not earth till
sons of men appeared"
1T is still an unfinished
world. We are always going
forward to something newer
and bigger and better.
Those who aspire with a
smile and kind words are those
who arrive"
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
REPAIRS COST 10 PER
CENT OF NEW WORK

Each year. for the past few
years, the cost of repairs to build
ings throughout the country has
averaged almost exactly 10 per
cent of the cost of new construc-
ton. Part of this cost is unneces-
sary. and this part, together with
the value of property destroyed by
fire is too great an economic bur
den to be tolerated All indications
point to the use of better materials,
more fire-safe and more durable,
and to the better maintenance OF
existing structures.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06

/ shades and awnings, which, ex-
perience shows, can amount to
fair total.
1t is a fact that duties about
the house are greater for the home
owner than for the house or apart
ment renter. The heater must be
kept going in winter, requiring a
little work with the coal shovel,
unless one has central-plant heat
or an oil burner. The effort required
is not great and takes only few
minutes in a day. and one has the
satisfaction of being able to keep
the house at whatever temperature
he desires, which is not always
the case in rented quarters.
Keeping the lawns and shrub
berry in shape i'll summer is more
of pleasant than unpleasant task,
for exercise in the outdoors is en-
jOyable to most persons. The know
ledge that one is working to inn
prove the appearance of his own
property is more than ample COM
pensation for the work required.
A great advantage of home owner
ship is the feeling of independence
which the purchaser acquires. AS a
rule, the carrying expenses of a
home are not burdensome, and the
realization that one has a perman-
ent roof over his head is no small
matter.
Can Regulate Expenses.
Carrying expenses can be regulat-
ed to suit ones income quite easily
through judicious selection of the
house at time of purchase Phila-
delphia and suburban buildings
are offering such a wide selection
of houses, both in types and sizes,
that buyers rental payment
would more than cover his carry
ing charge in the particularsized
home which is required. He can
select a home to fit his pocketbook.
Uneasiness over the permanently
of ones home is absent for the
owner. He has no landlord to sell
the house, which often results in
the tenant moving. The home
Owner has no lease, with its numer-
Gus provisions, including that re-
garding payment, to bother him.
His rent cannot be raised at the
termination of the lease. In fact,
if he is buying house through a
building and loan association his
equity in the property increases
monthly, and ultimately the build
Ing and loan mortgage is COM
pletely wiped out. Thereafter, the
monthly payments are no longer
REQUIRED and can be delivered 10
other uses.
Property values in virtually all
districts show a steady increase
through The passage of years.
Should the owner desire a larger
or better home as time goes on
residence in different locality, he
can easily dispose OF his house,
getting at least what it has cost
him, and in a majority of instances
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
OPPOSE $4,000
LEVY FOR PAGEANT

kuehnle Says Chamber of Com
merce Should Raise Money.
City Commissioner Louis Kuehnle
came out in favor of the elimination
of the $4,000 city appropriation for
the Fall pageant. While Mr.. Kueh-
nile refused TO say whether he be
lieved the spectacle benefited the
city. he declared the taxpayers
should not be assessed. He said the
Chamber of Commerce should raise
the money.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
Advantages OF Home Ownership
Found to Consist of Many Factors
Has Resulted in Financial Saving Well as Creating
a Feeling OF independence
and Security

Ownership of a home means
more than the end of collection of
tax receipts. The prospective home
buyer may be inclined to give too
much heed to dire predictions of
mounting tax bills, water rents,
higher coal prices and other ex-
penses which one must be prepared
to assume when considering the
purchase of a dwelling.
1t was with mingled trepidation
and high anticipation that the
writer purchased a home a few
years ago. He had been told by
many friends and acquaintances of
burdens incident to such owner
ship. However, the fears have been
shown to be unjustified.
Considered on financial basis
alone, the yearly expenses, includ-
ing taxes, have been below the ex-
penditures previously necessary
when living in rented quarters.
More Than Financial Profit
But home ownership has meant
more than financial investment
The prospective permanency of
the domicile has been an induce
ment toward good feeling and
better mountaineering with ones
neighbors, which otherwise often
is not the case. Then too, the home
owner has an interest in the polit-
ical situation of his community,
whether it be city or suburban
section. The home-owncr wants 10
know who is conducting the affairs
of the community, for those per-
sons occupying the official post
ions in City Hall or Township Halt
are spending his money.
AS between the purchase of a
new home or an old home, there
is little to choose, and is dependent
entirely upon the wishes of the
buyer. AS the purchaser, he can
make his choice. IN the purchase
of new home the price level gen
orally is higher This is offset, how
ever, in the absence of repair
expenses and other costs. From
actual experience, two years
ownership of. a new home has en-
tailed not one cent for repair bills
and from the present condition or
the building, none seems likely for
several years to come.
1t is true that the wooden por-
lions of a house should be given a
coat of paint at least once in two
years. But this cannot be con-
sidered as an expense and would
be more properly charged to up
keep. 1t will result in the absence
of repairs to porches and windows
and door frames in brick or
stucco dwelling. and in the case of
a frame house will mean the pro-
Ilongation of its life.
Offset BY Several Factors
In the purchase of an old home,
repair bills should be expected,
though not Immediately, for few
older houses are placed on the
market in bad condition. rms
prospective expense, though, is of
set through the lower price. An
other inducement toward the pus-
chase of an older dwelling is that
the purchase price in most cases
includes screens, screen doors,
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
Furnishings In
Home Depend on
Size Of Room
Reach Balance of Decorations
By Harmonious Groups and
Effective Color Use
LIVING ROOM
MOST IMPORTANT
Decoration Begins With Walls
and Floor-Wind0ws Not
To Be Observation-Disclosures
Are Effective

Most important of the things to
consider in furnishing the home is
the size of the room. The amount
OF furniture used must be in pro-
portion to the room. After noting
the size, we look TO the period TO
which it belongs If it has an
English feeling" we endeavor to
carry the same design into our
furnishings. If it smacks of the sea,
we endeavor to produce an accord
ing tone.
Balanced Furnishings.
1t is not necessary, because the
living room is English, to treat il
in a strictly English manner. In
fact, the most important thing Is
to have the furnishings well bal
anced. The furniture used shoulc,
regardless of period, be of similar
weight of design and placed so as
to balance the room.
Most homes built today, as in
West Atlantic City, are not strictly
of one period. While the stucco
effect and Spanish influence
dominate, one steps into the
beautiful rooms, living and dining.
in the various houses and feels an
English influence. The bedrooms
have a colonial atmosphere.
In considering the decorative
schemes, the floor is first i'll inn
portance. 1t can be Hkened to the
foundation of the building. as it is
the foundation OF the furniture. The
walls are generally papered as 4
suitable background. The windows
are of the utmost Importance, anc
if there is not enough light. it is
necessary by the proper use OF
color to remedy this. To get an
ideal room, correctly used colors
will aid.
Draperies are an important part
of the decorative scheme. BY them
we get the richness of color and
beauty. The light effect is complete
ly controlled by the way the
windows are curtained. The bass
draped windows are made in the
most simple way suitable for the
type There is nothing more hor>
rible than an overdone window.
With the very wonderful textiles
now in the reach of every individ-
uaL there is no longer the excuse
for the bare, cold rooms of the past
generations.
Harmony In Groups.
Placing the furniture is an i'm
portant part of the decoration, as
furniture balances the room.
Pieces should be used in groups so
that each setting win make .
beautiful picture. For instance, in
a chair. occasional table and lamp,
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06

there should be perfect harmony
of design and color. The size of
the pieces to be selected depends
greatly on wall spaces, Together
they make an effective setting. In
many cases, there is not room
enough to make this grouping.
AS the rooms in West Atlantic
City homes are unusually large, be-
cause of the apartment house
efficiency of floor arrangement.
such groupings can be used to
great advantage.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
Other Rooms.

While other rooms in the house,
bed rooms and studies, do not come
in contact with visitors, they are
no less important in the decor
alive scheme of things. Web
matched sets, suites etc. are indis-
pensible. The bed rooms should
always be light, whereas it may
in some cases be desirable TO have
a dark living room.
The dining room is distinguished
for its cosiness. Here it may be
desirable 10 display silverware and
glassware The curtained windows
should reflect hospitality, and a
well matched suite would give the
room a delightful balance.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
CHAMBER WILL
SPONSOR PAGEANT

Upholds Custom of The Past Eight
Years
The 1928 fall pageant and beauty
contest will be sponsored by the
Atlantic City Chamber of Com
merce. in accordance with the GUS
tom of the past eight years, it was
decided at a meeting of the board
of directors of that organization.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1927-12-06
Harmony In Groups.

Placing the furniture is an i'm
portant part of the decoration, as
furniture balances the room.
Pieces should be used in groups SO
that each setting will make .
beautiful picture. For instance, in
a chair, occasional table and lamp,
Imperial Valley press. (El Centro, Calif.) 1907-current, 1927-06-24
DEMPSEY STARTS
TRAINING GRIND
FOR BIG BATTLE

NEW YORK, June 24.-Jack
Dempsey lost no time in getting to
work today at the task of condi-
tioning himself for his attempted
comeback. Jack Sharkey, whom
the former champion will fight July
q, bushes himself with preparations
for week s fishing trip in Maine.
. Dempsey left last night for his
training camp at Saratoga Springs,
n. y. Gus Wilson, his trainer, and
other members Of his staff had pre-
ceded him, leaving Immediately af-
ter papers for the fight were signed
at Madison Square Garden yester-
day. Dempsey wife, Estelle Tay
lor, accompanied him.
Sharkey planned to start train
ing in New York about July ). The
contracts signed yesterday called
for a 15-round bout with Dempsey
getting q 1r3 per cent of the gate
and Sharkey 90 1-2. Each posted
a $500 forfeit.
Dempsey also signed an agree
ment to fight Gene Tunney for the
championship in September if he
defeats Sharkey, and another to de-
fend the title in 1928 under Ric
kard s lucrative auspices if he wins
back the championship Tunney took
from him in Philadelphia last year.
Richard let it be known that he
expected the fight to pull 1890
900 gate instead of the $l,000,0OO
total which previously had been es-
timated. .-t ..-