Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1927-12-25
Coioring Of Fruit

TIE rEevsz eslcrrE q Valley r~raresruit 10 sed-
h~fly HtferlnK re nnrkrts Tor the Valleys produet
mas The stnarzeHt naee ~ George T0olEH. secretary
az thm Harinren Chnnter gf Ccnmerce. uhe accom-
2nniue ths valley erAirt ca over tie Missouri Pacific
Lnar ~ fnr a. Denasr.
IT, goolaH States that " a runbsr o. cities where
=ns car HsoFFed, rreauce msn and fruit dealers called
"a attertion 70 arc faa that nuch a. the fruit receiv-
- waa SneseEly oeRszss AID shst some Of il was not
FrnpeF1T graded snA packed. They admitted that the
suaiify aa1 lssar q ts frsit ras superior 70 that
rsos4sed fzen other elsras pro<seing sections. bit the
sEtraEe ecnszsser t2ss upen appearsresa- Practically
A. fruit 1hirree fEen Ficr4da = eserly colored. well
grndsd aae FarArr. and ahis IL also true o. al oranges
ahiFpe1 from IalrprH-A-
Kalev rlsFir pay very Atls attention 10 tire eel
errF ~ ths trul- gAsy know ahur IL has the proper
GsFar Eerarfaess ~ Sd calqri but those millions Of
eensu@rrE NO ~l provide the E1rkets for the future
kzngg Fro-rtl1l a. ire valley are not aware q this
fsl Unless ths 1ut it properly colored they are
Et TriHG 80 huT X TheT may Be sWaEe q the fact that
ths fHEcr 81 the valley fruit Is superior 20 that OF
Felda. but z & i nst esnaliy attractive in appear
ancs fhsy are Ferf e. by the Florida product.
The Inrrs ra1knz Plants establishes in the Val
tsT Ln rrrtrt years are grading and packing the frait
ErDpzEaz. and aome ~ stem are c0iorlnE. However. .
NEnbrr AZ &C. HrAier pressing rlHHts are not grading
nHa ErArr ErrrarT- EeEeH ~ fruit displayed -
Denver E~s 1eglrAl ether cites showed q great va
Tsrsy a. saes. a11 dealers eumFlained that they sus-
ssire1 IeFrrn Cd azHr hsNea received fram the Valley
CwszE - ths Foer srlai-E and The uneFen col0ring-
TAfEe is ere WDT - Eertfy fhiE and efectualy
presfEf a rmlzF csstton arising ID the years 20
csme. Tkat s ~ coma-uinr the c0operatiFes under
ers oTFanlzasea aad tnaarurating q vigorous cam
B4FH 90 brnE aa EFpuers into the organization.
WkeE La ta aramHlfhsd ire growers viii them
fslsra 49, - -r@raee r1ntFr4 ~ the grading and pack
Sag and IA wn bs AZ fheir interest % demand that the
tHlrY FarA e. fart taHt there Nl bs 10 grounds FOR
ertiEEM
Tbs Lesser Rp crardr Valley has millions a. dol
lars iuFeasrd ir lE E.ruH EFpreF- Additional millions
are belaF lussssn4 rsery year ~ this investment Is
a. esrzre rreFszfla re-1raa he Valley must create
@ns maiEtaa marAeta. 1hs ErsEers eannot afford 70
kaFs Earh mar&ess aa -hsy have created disrupted b.
shefs Whs sther tasorgh osrelessness o. iEn0ranes
are sErrrpens ErAtinE ard backing fruit II the con
H1zlEr E4tie relErla eEeElg colore1 fruit u . ID
A. tha Valley Az EuFF < t1t this cannot he done with
Tie grpNers cgnlEl1us4- I1nse parking plants that
arr hEneHlE Ae fFut properly are affected by Tho.
prlr rhrAs NJ o-hrr piartE- Thry fad IL doubly dif-|
ftarlt - rrrEts arc mHlEtAln profitable markets when
Ehry Ee ennstaltlv crEfraHtea wfth complaints from
csairrE .hat Es Crnnas Valley fruit, poorly packed
mnE ureEen lA eaIur. "a hsnr shipped iHto thsir terri
feflra ErE crratng q neuEmfEt EmonE consumers that
- adverse 60 ths kaley pEosssL