The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1926-07-28
WHIPPET FINDS
Bis De MAND

Is the Whfppet car the forerunn ~
OF a new era in automobile proauc-
ton and merchandising? This IS
the leading question in automoblle
circles at the moment. according 70
B. II. Cram. president of Cram ;
Automotive Reports, who is recos-
fiized nationally as an authority on
the Industry.
The eyes Of the entire autonotlve
world are focused on the actlvltles
or IT'S manufacturers in popularlzlns
this small European type autonlo-
bile, and the answer is eagerly
awaited by dealer, car manufac-
turer. tire builder, parts and aeces,
sorry maker, financial interests ana
the industry at large.
While it is probably a little early
60 attempt the final answer, present
indications are this new type car
has found ready market and that
a is destined to play a big part IN
future developments in the INDUSTRY;
AS a matter OF fact, the demand
Tor the Whippet in the first Few
weeks of its. Introduction mas peeh
30 heavy that it is taxing the ca
pacity of its factory. Reports snow
that orders are already on the DOCKS
for over 10000 cars, and that pro-
duction has reached more than 4Oo
units a day.
while it was believed that the
public need had been anticipated n
the building of the Whippet and
thatathe product would find 1mlle-
date favor, the manufacturers APP
pArently had no idea that It's safes
possibilities would be so great. Ihe
result is that production facilities
are being found greatly inadequate
at the very outset, and every effort
IS now being made to substantially
increase its output.
Dealers in all parts of the coun.
try report that the car Is being
most enthusiastically received, ana
that they are far behind on their
deliveries Allotn1ents, they claim,
are much too small. and in many
cases requests are being made LOT
immediate shipments exceeding
their quotas anywhere from 100 to-
500 per cent.
When ii Is considered that the
Whippet made its first appearance
about the middle Of June, and that
II has since then been introduced
fIlroughout the country in one
zone at time, the sales record IS
,probbly without equal. The west
coast, for example, is having IFS
first view of this new lob this
week. and if this section responds
IA. proportion to the rest Of the
country, the first months business
win still further convince even the
most skeptical that the American
public wants such a car.
While this article has of nece5-
afty been built around the Whippet
lit being the only car Of its type
On the American nnarket--its pur-
pose IS to provide an idea st how
the motor-buying public are inter-
ested in an automobile which viii
provide them with economical trans
tation.
With the demand reaching such
proportions at the very outset, It
would seem that ultimately its pro-
duction would reach a thousand or
more daily. Thege are only two
manufacturers in the industry to-
day who are producing more than
that number OF any model.
And so, it appears quite probable
&C the moment that other manu-
fcturers win find the market pos
sibilities so great for this class of
ear that they will be forced into
the production OF similar model
It Is known that number Of
manufactures have been expert
menting with the smaller car for
some time, and that one big pro-
Queer is so far along with his plans