The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1926-08-21
PUTS0UT new
4-CYL. AUTO
Chrysler Announces Same
Standardization Quality as
in Other Chryslers

The Chrysler Corporation an
nounces today new four
cylinder motor ear the 80.
at, the lowest prices for which
4 thry@ler has ever been
sold Its three models--coupe. coach
and four door sedan--are priced at
$3.50, $3.50 and $500 {. u. b. Detroit.
Better riding comfort, greater
roominess, "A full sized ear in which
modern space engineering has been
surprisingly utilized, easier handling.
speed with comfort up 10 the cars
maximum. the economy Of % miles
per gallon Of gasolinc-these and
other features, notably the. apparent
great value built into the car, are
expected by the Chrysler organiza-
tion 10 make the new ear an anne
date outstanding success in the small
car field.
The car is on display at the Corwin
Churchill Motors, Inc, local Chrysler
distributors.
Announcement Of the new so
marks the fourth and final step in
Walter p. Chrysler's gigantic quality
Standardization plan Of building four
quality cars to supply the four great
est motor car markets. Prices OF
the car indicate strongly the ire
mendous advantages Of group manu-
facture under Mr.. Chrysler's quality
Standardization plan, with its prac-
teal advantages of low-cOst produc-
ton Of each Chrysler model.
Special Facilities
The new car is being built in the
company's Highland Park plant.
where the go" is also manufactur-
ed. Special facilities for its manu-
facture, including extensive new
buildings and equipment, have been
provided under construction pro-
gram started last December.
The new so" gives the company
a complete line. embracing one four
and three six cylinder ears. selling
at from $3.50 to $685.. These cars
are this brand new go" the 80"
announced last May. the 40" and
the Imperial 80" Model numbers
in each case mean the speed capac-
ity Of the car in miles per hour.
With the introduction Of the 80.
Chrysler now enters in earnest field
in which more than million cars
have consistently been sold annually
for nearly 10 years. and market
constantly broadening in its posi-
bilities. both lin America and abroad
The Company announces that the
$50" is designed to accomplish saw
ings so pronounced, to give so much
in size, power, comfort and perfor-
nance. that it should enjoy u wide
spread success from the start.
From the comfort, vision and econ
omy standpoirts, it is pointed out
that each model has roomy, all
steel body. speed Of so miles and
more per hour, pickup Of 5 to 20
miles in eight secondhand combines
all these fine car qualities with the
economy OF Is miles per gallon OF
gasoline.
Illust rates Standardized Quality
Design Of the entire car illus
trates clearly the working out Of
Mr.. Chrysler's standardized quality
plan. Included also are features OF
Chrysler engineering, manufacturing
and performance that have resulted
in the sale Of more than 100000
Chrysler-built cars since January
!. 1924.
The first impression one rer-;--.
from the cars interior ~ taeir On
usual roominess for car of thi.
price. The bodies are Of Chrysler de
sign, with unusual visibility from
tVcTy duSIts uULu W uIISCI 0uu pas
scngers Upholstery in each mode
can be completely removed for clean
ing and replacing. Contour AM
cushioning Of 81 .--... Vas supe
cially studied by the body designer
TO overcome what the company hal
long felt was an unnecessary critf
cism Of small cars--their lack Q
providing comfort and roominess 70
each occupant. Special attention j
called to how modern space engin
eering has provided unusual insid
room for each passenger. Cushion
in each seat are designed to give tn
occupants weight and to support tn
legs comfortably under the knee.
Full support to fit the contour O
the back is also provided.
High Alloy Steels Throughout
Description Of the chassis reveal
that high alloy steels are use
throughout. The company, in thi
connection, points out that the actu;
amount Of fine steels and other Ion
lived materials is greater in this ca
ahan in many others selling a
twice its price. Tolerances permi,
ted show that the entire chassis
manufactured to remarkably fir
limits, thus promoting long life. dur