Evening star., 1926-10-28
AID MEN Warned
. OF u. S. CONTROL
Carolina Publisher Hoists
Danger SignaI-President
Praises Activities.

Federal control Of advertising was
the danger signal hoisted today before
the closing session of the American
Association of Advertising Agencies at
the Mayflower Hotel.
The warning came from John A..
Park of Raleigh, N. c., president Of
the Southern Newspaper Publishers
Association, who denounced the Fed
eral Trade Commission for pressing
its complaint charging unlawful con-
spiracy to control newspaper adver-
tising.
The association went into session to-
day. gafter.@ hearing. last night from
President Coolidge a, message praising
their work.
THE Federal Trade Commission is
threatening to destroy the entire ad-
vertising structure without Offering a
signal remedy or plan as substitute" !"
Mr.. Parks declared in his message,
which was delivered to the convention
by James OShaughnessy Of Chicago,
executive secretary of the association.
Branded as Ludicrous.
This complaint, directed against the
Southern Newspaper Publishers AS.
sociation. the four AS, the American
AOs's' <AcoOCAdlAOn tuc DIX fOlUl
League, Mr.. Parks branded as
'ludicrous on its face, and would not
be taken seriously if so many evi.
dences of misinformation in OFFICIAL
circles about this matter were not
appearing"
Now that the Federal Trade Com.
mission has taken a hand, there comes
forth more speculation as to what
may become of newspapers If agencies
become extinct. The question is
asked, what will happen If the com.
mission makes an order to cease and
desfst?" Mr.. Parks said.
1t Is not clear" he continued, "for
the commission has offered no sug.
gestion about any desirable practice
to take the place of the present ad.
vertising structure. However, if ad.
vertisfng is held to be interstate com.
merce, 1t opens the way for Federal
control of advertising. 1 am not one
to join in the criticism Of every gov
ernment effort to curb proper and
needful regulation in the interest of
the public welfare, but 1 am impatient
over endless delay which Is costing
thousands of dollars"
Heartened by Cooperation.
Mr.. Parks declared the Southern
publishers were heartened through
the knowledge that the American AS.
ISOLATION of Advertising Agencies
stands shoulder to shoulder with
them" in defending common stand.
ards of integrity and fair dealing.
which must be maintained and
strengthened for the good Of ALL"
James W. Young Of Chicago, vice
president Of the association, is slated
to succeed Roy s. Durstine of Chi.
cago, as president Of the advertising
organization, at the annual election
to be held later today. Mr.. Young
is a representative Of the J. Walter
Thompson Co. He in turn is expected
to be succeeded by Newcomb Cleye.
land Of Erickson & Co. Of New York.
as vice president.
III. K. McCann, is expected to re-
tain the treasurership. The Office Of
secretary was declared to be an open
race. The present executive secre-
tary, Mr.. O'Shaugnessy, will remain
In that office,
President Coolidge was the honor
guest of the convention at it's banquet
last night at the Mayfiower Hotel and
stressed the part that advertising Is
doing in making America pre-eminent
in industry. He attributed to this
bringing about the high American
wage"-the main support Of the home
market.
The Presidents message was con-
veyed. through a. chain of Is broad
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