The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1926-02-10

What does the future hold in store for gasoline in
its relation to man!
Will there be new uses for it? Will there be enough
to go around?
What will the price be? 1t is interesting to con-
template its probabilities in rapidly changing world
Fifty years ago. oil wells were about 70 feet Deep
Inc cost to bring IN 81 nO was sw huade e dollars
costs $4,000 or more to bring In oil.
What will it cost in 1880?
twenty-five per cent of all the oil wells drilled In
1920 dry-twentyve per cent of all the oil wells
drilled in 1925 were dry. Il.
What will be the percentage in 1890?
In the past twelve and half years. dry wells cost
approximately $OOO00OO0 and in the same period pro
ducng wells which failed to return enough oil pay their
cost sustained an aggregate loss of another $5OOOOOO
Wherein do these losses affect the price Of gas
oline, you ask
They have an intimate bearing, because they must
be absorbed by the industry and be spread over the
productive wells
But they supply only part of the answer to the
fuctuatng price of gasoline.
There scores of other hazards and factors over
which or group OF men have any control which
must be considered
Afewyears ago the nation was confronted with what
appeared to be an unavoidable shortage of gasoline
Then the Standard Oil Company Qndiana) by reason
of commercially successful cracking processes, which
It had developed, saved the situation.
This Company was able to double the yield of
gasoline from barrel of crude.
Without Standard Oil Company Qndiana) cracking
processes is conservative to state that you would be
paying corresponding double price for gasoline today
That constructive service of inestimable value
But what about tomorrow? Who knows?
For the week ending January 16 1926
the daily average production of crude
oil in the United States was 76O50 bar
rels less than 1t was during the same
period of 1925.
For the week ending January g. 1926
the daily average production of crude
OIL IN the United States was 19 ESQ bar
rels less than for the week preceding.
IF these decreases continue the ageod law of supply
and demand be expected to exert itself and the price
Of crude oil will advance If history repeats ITSELF the
price of gasoline and other petroleum products can be
expected to advance unless other factors intervene.
1t is with these problems that the Standard Oil Com
Rany indiana must gIappe that you may have an I'M
emostreasonableprice possible tosuppyt
AS long as the world goes on, economic conditions
tlate but the Standard Oil Company ndiana with its
research and business foresight has done much to sah
LIE and keep the price down.
Whether the Standard Oil Company Gndiana) win
be successful in nventng ways and means combat
the caprices OF nature In the future is to be SEEN
But when economic laws thrust themselves into the
situation and fluctuations In gasoline prices the
Standard Oil Company Qndiana) asks the people Of the
Middle West to consider the myriad factors having
bearing and known only those in daily intimate touch
with the oil industry
1t asks them to appreciate that this Company Is con
stanty exertng all its energies to supply gasoline
price which will reflect only the cost of crude OIL manu-
featuring and distribution, plus small and reason
able profit
Standard Oil Company (Indiana) served you yester.
dzy IS serving you today-it will do so tomorrow
Standard Oil Company
Indiana
General Office: Standard Oil Building
80 $. Michigan Avenue. Chicago