Evening star., 1926-02-21
MOTORIZED WORLD
CAMPAIGN OBJECT
United States Body invited to
+! Send Representative to
/ Congress in Australia.

motoT ILdtlOn Oh inc WOrlQ, nltnerto
tegarded as something of dream,
Acw has become the objective of an
International campaign sponsored by
the world motor transport congress
ard In which the National Automo-
bile Chamber of Commerce will have
II active part
The first definite step in this pro-
1ram Is the invitation by the Aus
trsilia Motor Convention asking the
United States to send a representa-
tive to the International Automobile
Show in Melbourne. opening April %.
ire question of "a car for every
family" the slogan of the present
campaign. will be discussed at this
convention. Walton Schmidt, field
representative of the Automobile
Chamber of Commerce, has been ap-
pointed as delegate.
Other Countries Ask.
Other countries which have asked
Representatives Of the automobile In
dustry in the United States to join
with them in this movement include
Cuba, Austria and most of the Eu-
ropean and Latin American coun-
tries.
Charles Clifton, president OF the
Automobile Chamber, will name at
lea st three men TO carry on the work
outlined in this international effort.
These men will be liaison officers be-
tween the motor groups in the differ
ent nations. taking to them the eX-
De-ience and Information which the
automobile industry has accumulated
IN the United States and In turn
gathering the experiences of foreign
iards and making them available
locally
Ir. Schmidt will take with him in
formation on taxation, legislation,
traffic, garaging finance, and sales
plans. and at the same time will
study these subjects in conference
with the authorities in Australia.
He will likewise visit Hawaii, New
Zealand. British Malay States. Bur-
nus, India, Ceylon. Persia, Syria,
Egypt. East Africa. and South Africa.
With all nations working toward
the goal of a car for every family.
his objective is much closer than it
VS. a few years ago" said Mr..
clifton.
The automobile leaders, and in
many cases the government officials
in most parts of the world, are alive
to the fact that the spread Of motor
tr nsportation to the point where
very family has a car Is an ideal
which will spell economic wellbeing
and fuller and more satisfying life for
tbs Individual
Business Not Salesmanship.
The automobile business has been
co'lnded not primarily on astute sales
me- nship, but on the fact that the car
ministers to the universal human de-
sire for increasing the mobility Of
man. The family here or abroad
which lacks motor transportation is
deprived of some possibilities Of mod
EN- civilization
This international movement recog
lli2es that the automobile is d demo-
cratic institution; that it makes avail
,Ltie national resources, creating
wealth, 50 that the masses OF the peo-
pie can afford their own motor trans
polration.
We have had some experience in
1he United States in the way Of high.
wy planning, taxation and serv1cing
witch may be helpful to other lands
ard we are glad 10 place this informa-
ton at their disposal.
Expect Big Increase.
I'VE expect to learn a great deal
about the ways of our neighbors
abroad and we hope to see Il trernen-
dcuS increase in the manufacture,
Sa ,es and use Of motor vehicles with
out respect to the country of origin,
re tauSe we Know that by ConCentrat-
Jnc on the maximum service at the
lowest possible cost motor travel will
Increase and there will be more busi-
ness for all.
Emphasis in this campaign VIII not
be on trade pickering, but on the
SD cad OF mutual enlightenment We
are glad to accept these invitations
from our neighbors to help in promot-
in; the idea and method Of motor
transportation. AS motor transporta~
ttGn increases there will be business
erough for all. Foreign nlanufac-
tu~ers have invited us TO visit their
pl.nts and OUT factories opened their
&c CorS to many visiting automobile
makers in the past year.
While much Will be gained in the
mutual exchange of manufacturing
ard merchandising methods, the chief
fu notion of this movement will be to
encourage methods which will render
motor transport as efficient and mex
pensive as possible for the general
pu bic"