The Washington times., 1926-02-10
Essex
SAL / CHANGE

4 q 4
An entirely new system of plac.s
ing motor cars in which the old
familiar pllraHe II. b. b. Detroit
becomes thing of the past was
announced today by the Lambert
Hudson Motor Company, Hudson
Essex distributors. Instead of
quoting cars ~ b. b. Detroit, this
firm will Immediately INACCURATE an
q. VI d. or .'at your door system.
Of pricing
N Il was announced that from now
on the prices quoted on all Hudson
and Essex cars In this territory win
include freight, war tax and equip
ment Nothing else to pay.
Beginning Of February - We
shall quote q. y. q. and not {. g. b.
prices said Walter Lambert.
ssThe price we advertise will be the:
price you pay to drive away --or
the complete price at which we Will
deliver an equipped car 1T any
man residence.
Under this revolutionary naWN
system any motOrist may read one
Of our quoted prices and know that
III rs exactly what complete car,
with equipment and ready to drive,
will cost him, delivered at his home.
LONG WANTED BY MOTORISTS
.sThe equipment included will be
front and rear bumpers, an electric
windshield wiper, rear view mirror, g
transmission antitheft lock, radiator
shutters, motOmeter and q CONF
binatiOn tail.and stop light. This
program includes all new Hudson
and Essex cars.
For many years we have been
asked by motorists to adopt this
policy. Few people In fact ever
have understood what an (. o. b.
was except that 1t led them to
expect to buy an automobile for
b whole lot less than was actually
possible. They have asked Us to
price our cars just as they stood
ready to deliver.
THAT sounded right, but there
have been many difficulties in the.
way. Now these nave been over
come and we are able to meet this
desire of the public.
Under our exclusive new system
Hudson and Essex cars viii be sold
like any articles OF merchandise.
"A man does not buy a ham I. o. b.
Chicago, q bar of soap (. o. b. Cin.
cinnati, or life insurance policy
f. o. b. Hartford
THE letters I. o. b. Detroit mean
free onl board Detroit; that is 9
motor 1ar loaded into freight
car in Detroit.
He Wants It Delivered
Now C5es a motorist want e.
motor car loaded in a freight car
in Detroit? Not much; he wants
the car, ready to drive, delivered
to him where he orders it delivered.
And now that all difficulties In the
way have been removed, he will be
able to buy Hudson or Essex
car just that way.
He will not find that the actual
price of a car is a. hundred dol
lars or more above the price
quoted.
Nor will he find it necessary to-
purchase substantial list of ac-
cessories, for the equipment we
furnish is amply sufficient for q
trip around the world.
I'm other words a complete car
Is offered, delivered to the order
of the buyer, and his only expense
is the driving license for the par
ticular type of car which he
wishes to buy.
I'VE are confident that this
new policy will meet the immedi-
ate at, approyl of the buying pub
1.-THE prices quoted in our an
nouncements will be those not
only In effect in our own estab-
lishment, but in those Of all our
dealers both in this city and
throughout this whole territory.
THE dealers like ourselves have
felt the public demand and are
pleased that this modern method
is now open to them"