Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-06-29
ROtarians Hear
Fine Speaker at
Regular Meeting

At the regular meeting Of the
Waterville Rotary Club held at the
Elmwood Hotel at noon yesterday,
attending members were privileged to
listen to an extremely interesting
speaker in the person of L. H. Busch,
who is from the Merchants Service
Department, National Cash Register
Company, of Dayton, Ohio.
The subject of Mr.. Buisch's speech
was General Business Conditions"
and in the manner of one who is
thoroughly familiar with his topic,
he held the concentrated attention of
his audience for about a half hour
with never a pause.
Mr.. Buisch's personality is of the
dynamic, high-voltage type, capable
of generating and distributing a
tremendous amount of energy in a
short space of time. Among the many
points touched upon as he moved
f1uently and effectively through his
theme was a clean-cut comparison
between the business conditions of
maine and those of other states which
he has visited. Very little, he said,
is peculiar, to Maine, in an economic
sense, that is not also peculiar to
other states, and that periodical de-
pressions in business, inevitable as
| they are can hardly be improved by
wasting energy i'll complaint. but only
by careful analysis of destructive
conditions that seem to bear particu-
larly on ones business.
Speaking freely upon the relation
ship of customer and merchant be
singled out various forms of con-
tract between the seller and the buy
er which must logically draw the two
together in more friendly and un-
derstandable way. He also empha-
sized the Importance of persistent
, advertising and the idea of keeping
business worries confined within the
four walls of the establishment where
they had their birth. He remarked
on the ready currency of q warm,
lAriendly smile holding it to be an as
,Det of no mean value in the world of
commerce, and the psychological i'm
portance of calling every one by his
give nname.
Mr.. Busch has been covering wide
ly separated parts of the country.
studying and anal. sing conditions in
many regions industrially distinct
from each other. making comparisons
and suggesting remedies where rene
dies seem necessary.
Very forcefully he derided the idea
OF attaching the whole weight of
blame for poor business conditions,
when they are poor, to the man or
the party in power, suggesting that
most ailments could very often be
helped by proper local treatment.
In illustrating the similarity of
conditions throughout the states he
told of an incident that happened in
the Yukon Country while mushinr
down one of the tributary streams Of
the Yukon River in company with
Bishop Rowe. He said that when two
dog teams meet on the narrow trail
1T is courtesy of the trail that he
who has the lightest outfit shall turn
aside inc the deep snow to allow the
passage of the more heavily laden
| one. Upon meeting a typical sour
dough on this trail Mr.. Busch per-
formed this little act of courtesy
while the Bishop asked this question
of the stranger:
How is the trail over which you
have travelled"
The sourdough replied by asking.
"How's the trail you just been mush-
in'?"
about the same" replied the bis
hop.
Upon the conclusion of his speech
| Mr. Busch was given a booming
round of applause.