Evening star., 1926-03-26
TODAY'S
TENDENCIES
Latest notes on Paris
styles the changing
modes.

i we'll remember, altHOuSH dI'
i loatt1 to confess it. that when first
| entered those sacred portals of
| Worth in Paris, the mode centered
around that then fascinating crea-
ture-the woman of thirty.
But today, ah, the difference. 1t is
all for la jeune file and we all bow
to her reign.
Dainty, but practical" those are
this season.
! How we'll he understands his
clientele. How well he knows that
| If his own countrywomen follow his
mode, the world will follow, too.
So he appeals to the Parisiennes
| idea of the vogue. For she is cau-
tious purchaser. wanting style. OF
course. but insisting equally on econ
omy. not in low. first price, neces-
sarily. but in long wear.
The Parisienne never buys on
| impulse. She never accepts Just
anything or whatever is passed out.
She thinks before she buys. She
never lets herself be carried away
by style alone. She thinks sinful
taneously of service.
She may buy the sheerest pair OF
/ hosiery, but you can rest assured IT
is of a quality which must wear and
wear.
Happily this tendency is becoming
the habit more and more in America.
One concern. | think, pre-emi-
nently has done much to assure
women that they can obtain both
style and service. refer to Julius
Kayser & Co.. specialists in those
three intimate accessories which
touch the skin-lingerie, hosiery and
gloves.
II was kayser who first brought
to women the happy combination of
Paris style with American dura-
bility.
Kayser has learned we'll the secret
of transmitting the vogue quickly.
But it has learned equally well how
to make things which wear and wear,
unique achievement.
pure silk" can be claimed by
any one. But when an article bears
the Kayser label it is a guarantee
that it is made of 1000 pure silk.
And so with dyes. And SO with
workmanship. The kayser label IS
safeguard.
In one direction Kayser signifies
the latest mode In another it digni-
fes old-time quality. | know OF no
other combination SO important.
This permits the woman OF either
limited or unlimited income to attain
satisfaction, both in style and wear.
not otherwise possible.
1t gives the assurance. il one al
ways outfits oneself exclusively with
Kayser labeled articles. that there
need never be the slightest worry
as to whether one is smart. yet eco
nomical, 1t becomes positive TACT.
| And that. after all. is the real
secret of chic. 1t is never a matter
Of how much one spends. 1t is ho1r
one spends it.
And this is more and more impor-
tant this season. For it is indeed
period of the glorihed ensemble. In
other words, the edict of Paris is
that the ensemble shall be more COM
plete than ever. not merely as to
gown and hat. but including lingerie.
hosiery and gloves.
The correct shades. The correc.
weights. Sheer hosiery for evening
wear, sturdier weights for daytime.
Morning gloves. afternoon gloves,
town gloves. sports gloves. Lingerie
for the slender silhouette. lingerie
for outdoor costumes.
Kayser has a wonderful offering
this season. had the good fortune
to see a preshowing of it at their
display rooms in New York. 1t is
indeed the cream of the Paris sea-
son, vet think OF it-these accessories,
more properly necessities, can be
had at domestic prices without that
awful duty being tackled on.
You can 60 to your own favorite
shop and see the kayser display.
That means it is just as if you were
shopping in Paris.
You will see the latest Paris origi-
nations. the things in vogue there
right this minute. Not the hashy.
passing fads. but the accepted models.
And best Of all. behind their
glamour of style. is their durability,
their assured long wear.
| think we owe much 10 Paris
designers but think we owe equally
as much to the inspiration of kayser
executives who make possible this
transmission of Paris style to all the
leading centers of our country, Civ
ing us the opportunity to not only
wear the latest and smartest. but to
retain that precious secret of chic
economy.
Let me give you one typical ex-
ample. Take pair of hosiery made
bv Kayser. Note that it is full fash
ioned. This means a genuine seam,
not an imitation. 1t means knitted,
fitted stocking, one that will keep
its shape.
There are countless limitations of
full-fashioned hosiery. mere tubular
stockings with a fake seam up the
back After one washing they lose
their shape.
Note also the Kayser Slipper-HeelF
which gives slender grace to the
ankle. Also the Marvel-Stripe*
which prevents costly and provoking
runs.
could give one example after
another of kayser superiority. AS
manufacturers they are supremely
careful. They give extra values. They