davidaulloa/AmericanStories huggingface dataset:
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
CL0TH|ER RAPS
|NSTALLMENT
SELLING
Delegates to Convention at
Houston Get Tips on
Advertising.

HOUSTON, April 27.-P)-Hav-
ing considered advertising methods,
good, bad and Indifferent, the Texas
Retail Clothier's association today
went into the second day of its state
convention. Other subjects included
more or less baphazard methods pur-
sued in too many instances in ex-
penditures for advertising; credits
aud how credit departments are oper-
ated today which are not the right
methods generally speaking in which
they should be operated and lastly
sales or no sales" meaning bargain.
mark down, cut sales" and "clear-
ance' sales generally.
On the subject of advertising, W.
W. Pigue, advertising manager for the
Oil Weekly, told the convention that
in too many instances advertising VAS
the least understood part of the ! i
ness by the boss" of the plant.
DISCUSS CREDIT.
In too many instances the advertis-
ing was bought simply because it had
advertising over given period. The
speaker asserted THAT before buy
ing advertising space the kinds OF
goods to be sold and the kind of peo
pie to whom the goods were to be sold
to ought to be one of the prime fac
tors to be studied.
The credit man is at this time fac
ing one Of the hardest periods in the
history of the profession. Mr.. Leopold
Meyer. of Foley Brothers, told the
convention. Chedits should be the
dictum Of the credit men; neither the
boss Of the store nor the boss of The
sales department should be permitted
TO interfere. As il is. the credit man
IS too often but the plaything Of rhe
bosses who take il upon themselves to
pass upon matters that the average
merchant knows little about. If the
credit man is not capable of being left
in sole charge of his department and
the responsibility for results from the
department be left to him then the
credit man should be replaced by
better one. he said.
INSTALLMENT EVIL.
1nstallment selling. especially in the
clothing and dry goods business came
IN for q severe criticism. Mr.. Meyer
predicted that the future would prove
70 be disastrous in too many business
institutions unless the installment
evil was checked before il became too
late. However. Mr.. Meyer was of
the opinion that the evil had obtained
100 firm foOthold and that bitter les
sons of bankruptcy. loan profits and
disorganized business conditions were
in store for business men and mer
chants who persisted in installmeut
selling practice.
The convention is to devote consid.
cradle time analyzing installmcnt sell
ing practices and part Of the session
today was to be given over TO an open
forum discussion Of this factor in mer-
chandising.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
Tariff Barrier
Cuts Advocated
to Cure Distress

GENEVA. April 7.-P)-Inter-
national agreements for the reduction
of tariff barriers were advocated b.
DIR. Ernest Trcndelenburg. secretary
of the German ministry of economy.
before the International economic
commission today as necessary TO
amcliOration of the present economic
distress.
production must be corrected,
he said, and prices lowered so as not
to remove the purchasing power oil
the consumers. The producers of each
country must be educated to the neces-
sity Of varying their production TO
meet changing international needs.
The commission is seeking To ar
range program for the projected
international economic conference.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
NOn-uniOn Mine
Plans Extended

WHEELING, W. Va, April ~
P)-Plans Of the Film Grove Coal
company, Of the Paisley interests,
Cleveland, to reopen its Boyd mine
tomorrow on non-union basis, is
preliminary 10 the resumption of OPP
crations at four other Elm Grove
plants under similar arrangements,
Joseph Arkwright, superintendent,
said today
we expect no trouble and OK
poet IN open our four other mime
rs we secure men TO work them he
said.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
CARROTS DROP:
ON BRISK MART.

The local wholesale vegetable market
was brisk TUESDAY.
Spinach gave a jump in price reaching
from SIS TO 20 cents bushel against
Mondays 60 cents Carrots suffered q
slight drop bringing so to 30 cents
against Mondays so cents a dozen. car
Ifornla oranges also slipped slightly
backwards With a price from Si.25 TO
IS. 90 against Mondays &i.5O TO SECS per
crate.
The local wholesale poultry market
was fairly brisk Tuesday.
Hens have dropped another cent now
bringing % cents against Mondays %
cents
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
HIT AND RUN
DRIVER SOUGHT

With his car number and identity
known 10 the police. the arrest of the
driver. who ran down Joe Flores, 1G.
400 Matamoras street and did not
stop until after the youth had been
dragged more than 80 feet, was e1-
pected Tuesday.
He has been at liberty since the &C
cident Monday, after escaping from
Special Deputy Sheriff +. ID. Hugh
son. who gave the police the car mum
Der and the identity of the driver.
The boy was painfully but not seri-
Ously hurt
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
Navy Will Raise
Sunken Submarine

NEW LONDON, Conn. April %.
P)-With n fleet of boats carrying
expert naval men and salvaging ma
teriaI arriving off this port, the navy
again took up its task today of at
tempting to raise from its ocean grave
the Submarine SOL. sunk off Block
Island last September after being
rammed by the steamer City of Rome,
When the submarine is raised. it
will be towed 10 the Brooklyn navy
yard, where it will be opened and the
bodies Of the men lost in the crash
at sea removed.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
Rains Blanket Golf
Green for Summer

Heavy rains recently have been a
blessing in disguise, and the Bracken.
ridge golf course soon will be in the
best condition on record. Murray
Brooks, manager. reported to Commits
Sioner Of Parks Ray Lambert Tues.
day.
"a heavy carpet Of grass hRS
sprung up over the entire links and
will Withstand the hardest play all
summer" Mr.. Brooks explained
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
Blind Horse Killed
Falling Into Greek

William Crawford. negro. ND
Montana street. Tuesday was without
transportation.
The blind horse he has been driv-
ing was killed when II plunged into
the San Pedro creek at DolorOSa
street. upon becoming frightened Mon-
day night. Tho horse was dead hH-
fore firemen could fish it from ;be
creek
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
Woman, lO4, Flies
With Pilot, Aged 10

INDIANAPOLIS, Ind, April 81
H)-Mrs. Mary Huffman. 1O4 years
old, Of indianapolis. yesterday set
what was believed by local flying Off
Gals to be a worlds record for the
age of person riding in an airplane
when she made a 15-minute flight.
She was pilOted by Farnam Parker,
Of Anderson, Ind. II years old, the
worlds youngest licensed aviator. IN
the plane with Mrs. Huffman was her
J-year-Old reat-grandson, Carroll Da-
Wis,
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
HOME WEATHER FOR TOURISTS.

Chicago: Temperature, ~: raining;
len-mile wind from the south; lowest
highest, 70.
Kansas City: Tempers tire. SO; cloudy;
2S-mile wind from the northwest: low
est temperature in the last % hours
CO. highest "a.
New York: Tempers ture, -; clear.
wind from the northwsEt:
lowest temperature in the last - hours,
IS; highest, 81,
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
Y,W.C.A. Will Close
Institute Glasses

Physical education classes of the
International Institute. sponsored by
the San Antonio Y. W. {. A., will
close their spring instruction at s
o'clock Friday night at the institute,
PecOs street aud Lakeview avenue,
according 10 Miss Ruth Muir, sec
rotary of the Y. W. c. A.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
The Weather
TEMPERATURES.
FORECAST.

san Antonio and vicinity: Tuesday
night partly cloudy; "Wednesday gener-
ally fair: moderate southerly winds be-
coming variable.
East Texas: Tuesday night partly
cloudy: cooler north portion; probably
frost northwest portion: Wednesday SEN
orally fair; cooler interior. probably
showers near the coast: moderate tu
fresh sOutheTly winds on the coast. prob
ably becoming nOrtherIy.
West Texas: Tuesday night and Wed
ncsday, partly cloudy; probably showers
extreme west portion: colder Tuesday
.ght in the west and north portions;
frost north portion: cooler southeast pOr-
ton.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
Military Polcie
Hold BOy-autoist

His inability TO account for the
possession Of an automobile on the
military reservation at such an early
hour Tuesday morning caused the de-
tention Of 14-year-old boy by mill
tsry authorities. 4 companion who
was with the boy when stopped by
the guard escaped.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27

The Carnegie Library presents DR..
Edward Howard Grigss in the lecture
Lights and Shadows Of the Present
Age" Monday. April 26. S:15 p. m.
Main Avenue High school auditorium
The public is cordially invited. (Adv.)
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
BUSINESS and STOCK tide
TURN FOR SHARP RECOVERY
BY B. c. FORBES

The whole financial atmosphere
suddenly has frightened.
The hope is now entertained that
business sentiment and business &C
tivity will respond.
The signal for sharp recovery in
the stock market was the Unforeseen
reduction in the New York Federal
Reserve bank rate. just as the in-
crease in this pivotal institutions rate
last January was accepted rs Il warn
ing that stock SperulatiOnS for the
rise was going too far, the conclusion
Immediately reached when the rate
wac reduced last Thursday afternoon
was that. in the opinion Of highest
banking authorities, speculauonS tor
the decline had been carried far
enough. This same view is taken hy
nearly all banking and business lead
erS one meets These leaders see no
reason why the timidity which has
been manifest in most lines of bush
ness should not give way Ia greater
degree of confidence and confident
action.
Certain il is that the cry Of in
flation" can no longer be raised.
Brokers loans Since mid-February
have been reduced $685. .0O0.OO0. ami
the curtailment is still going on.
Call money rates closed the week
at the lowest in more than a wear
and both time. money and CONNER
cial paper have declined correspond
inSly.
The deflation suffered on the New
York Stock Exchange between the
end Of February and the middle of
this month was the most drastic ever
witnessed within such brief period.
Latterly bear sellers were discovering
that their raids did not brighten out
side holders Therefore. covering 81
short commitments was becoming diff
ficult.
Deflation in real estate has also
been under way where initiation was
recognized as having become most
pronounced.
The underlying soundness and
strength exhibited during this spell OF
deflation have been most impressive.
Indeed. it has been without parallel.
Not one stock exchange failure or any
other brokerage failure of moment has
occurred notwithstanding the magni-
tude of the bullish speculation and
the severity of the subsequent col
lapSe. Whereas many had loudly
predicted that Florida would collapse
with bang" readjustment has been
offoa4oI ,bn.a uithnut hrin ring one
bank failure or the announced bank
ruptcy Of any of the nationally ad-
vertised. important land developments
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27

Dancing by real music is pleas
ure. Labor Temple Tuesday. Wedncs-
day, Saturday and Sunday. Sole Kill
er. o, Ny !-(AdvD
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27


DEPARTMENT OF INSURANCE
STATE OF TEXAS
r. L. Daniel. Commissioner Of fnsuran
Austin. Texas, April l. 1896.
No. $50.
TO ALL WHOM 1T MAY CONCERN:
THIS is TO CERTIFY. That the West
Coast Life Insurance Company, san
Trancisco, California, has In all respects
fully compiled with the laws Of Texas a.
conditions precedent to liz doing bust
ness in this state. and 7 have issued IN
said Company a Certificate Of Authority
from this office emitting II 10 do bust
ness in this state for the year ending
the 2sth day OF February. 1927.
Given under my hand and nv seal ~
office At Austin. Texas, the date first
above written.
r. wEREENTHIN,
Deputy Acting Commissioner.
1HornberEer. Beckmap & Co. state
Managers. San Antonio. Texas.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27

Hebron. Kilday and Howard, at
torneys and counsellors-at-law. have
removed their offices to suite COS
600, $40 Houston Bldg.-(Adv.)
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
LISTS MERITS.
ARMER.CONTROLLED

Farmer control and management
not governmental control of farm
marketing.
That the farmers elect their own
Officers-not to throw the selection OF
officials into political campaigns.
Continuous service for efficient
officers-nOt that administrations
periodically change officials.
ITO control production and curb
surplus-not 10 encourage Overproduc-
ton.
Repayment of loans by commodity
asscssments-nOt an equalization fee
assessed by n federal board.
To stabilize farm prices under
economic laws-nOt to establish arti-
fjciaI federal price fixing.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27

there-another very impressive rec
ord.
One first effect of cheaper money
has been record breaking buying uf
bonds. Transactions on the New York
Stock Exchange on Friday were the
largest in history. What is called
Over-the-cOunter demand has been
equally heavy. Government and other
gilt-edge bonds have in some instances
sold at the highest levels ever touch
ed. This is a natural reflection Of
the prevailing feeling that money will
remain cheap for quite some time.
As the income yield on bonds is re-
duced through advancing prices. ii
will be in accordance with past eX-
perience for the best grades Of invest.
nenr stocks to advance in price.
What will happen throughout other
divisions of the security market can
not be foretOld with certainty. The
evidences are. however. that liquida-
ton Of weekly held stock has been
quite thorough. Public feeling lately
has been very light - probably OF
smaller volume than the public buy
ing. What Wall Street calls the
technical position of the market has
been greatly strengthened by the
events of the last two mOtnhs.
Consequently. if nothing untOward
happens to business or agriculture,
the supcrabundance of cheap money
may easily foster renewed buying of
speculative stocks.
Meanwhile. although the general
price level Of commodities has been
downwards, as illustrated by 45 de-
clines against only twenty advances
reported last week by Dunn'S. almost
all the latest business reports are en-
couraging. The sales and profits Of
leading automobile manufacturers sre
phenomenal. Consumption of steel is
very heavy and the leaders in this ba-
sic industry are yoicing unqualified
optimism. The protracted cold wealth
Cr is at last giving way and mrr.
chants are already reaping the ben
Eft.
In the highest circles the tardy set
Element of the Italian debt is cordially
welcomed. and interest is now center
cd in the French negotiations. Should
these prove fruitful, our bankers of
international caliber will be greatly
encouraged. 1t is difficult for the lay
man TO grasp the Importance they at
tach to the reduction in the New
York official discount rate. All in
all. they are distinctly cheerful over
the whole outlook.
The prevailing view is that both the
stock market and the bushes tide has
turned for the better.
Copyright. 1875. BY R. c. ForbesN
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27

Drosini's Cafe. second floor Of Hicks
building, is cool, clean and quiet.
Take the clevatOr-(Ady.)
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27

Dance at the Midway Wednesday
night. Music by Homen's Merry
makers.--(Adv.)
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
PROTECT CONSUMER.

ITO protect the COnsumer-nOt to
allow exOrbitaut price raising to the
consumer.
To absolve the unnecessary prof
it's of useless middle men-not TO IN
crease the handling costs.
"To prevent gambling and SpecuIa-
tiOn-nOt to continue il.
ITO establish true cooperation
not state socialism.
To recognize economic independ-
ence-not to establish paternalism.
Chairman Haugen in his report
discussing the farmers ills. said:
The best Judgment is that the
remedy will be found in carrying
products over from fat years TO lean
years and equating a price based on
supply and demand over a period OF
wears rather than for one year, and
in managing The surplus so as to
make the tariff on agricultural prod
ucts effective.
TO TEST PLAN.
I'm their eagerness for relief the
American farmers have asked the gov
eminent TO establish by law the ma
chinerv by which they may contribute
to this fund through small fee
collected on their crops. But the
committee felt it unwise TO provide
for the immediate imposition of tLt
fe, without allowing tn" PROPOSE
Federal farm and time in which "a
st it's opcrati ms and TO ar:dnES iL'
mechanism. For these r"I ON no
vision has been made that collection
Of the equalization fee snail be DE-
ferred for two years and The aer!r.&n
Of the bOnrd during that linn financed
from funds drawn from hi Iev"l' "g
fund provided by the government.
REPORT ALL THREE.
The report adds that the pr'l"iplc
is well established that the govern
ment shall assume the risk of p;onrcr-
ing the experimenting in many iicl"s
where the public interests is in
volved."
The agriculture committee decided
to request House leaders to bring up
the bills rhe first Of next week. The
rules committee has indicated that
It will give farm legislation the right
Of way.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27
FARMER RELIEF
BILLS Go To
HOUSE
Three Widely Different
Plans Presented to
Lawmakers.

WASHINGTON, April 2I.-P)-
Widely different plans for solution of
the surplus crop problem were sub
mitted TO the House today by members
of its agricultural committee, which
has been delving into the situation for
several months without reporting an
agreement on any single measure.
The plan which has the endorse
ment of Secretary ,Iardine, was re-
ported by Representative Tincher. Re
publican. Kansas. Ii would provide a
special agency with 100000. 900
loan fund TO aid cooperative market.
ing associations in disposing of sur
plus crops and thus. Mr.. Tincher said.
would bring about the stabilized
prices and the orderly flow Of farm
products into cOnsumptive channels
and managed by the farmers them.
selves"
ASWELL BILL.
Representative Aswell. Democrat.
Louisiana, presented the Curtis-As-
well commodity marketing bill which
calls for an appropriation of only SlO,-
100000 TO establish national and sub
sidiary sectional marketing assOcia-
tons owned, controlled and operated
by farmers. This plan, he argued,
provides for permanent rather than
temporary relief and contemplates
national rather than sectional system
of organization.
chairman Haugen of the commit
tee. introduced his bill to authorize
revolving fund of 1915, 100000 10
stabilize prices of basic farm commodi-
ties. He said it was evident the
farmers could not at this time &c.
quire funds necessary for the pur.
pose"
TINCHER MEASURE.
Mr.. Tincher asserted that the ad-
ministration proposal places at the
disposal of farmer-cOntrolled agencies
additional resources Of the govern.
ment. and will stimulate their devel-
Opmcnt along sound and constructive
lines"
The whole history of legislation
Nitblu tue llelu OF AGRICULTURAL pro-
ductiOn." he said, demonstrates that
the most effective action is that based
upon the sound experience of the
farmers themselves. In productive eff
ficiency the American farmer has
come 10 be substantially on par
with the indus rial producer. The
problem now is to put the government
powerfully behind the farmers own
efforts to achieve orderly marketing
and stabilized prices. without at the
same time imposing government regu-
lation on farm business. The disposal
Of SURPRISES is. at bottom, question
Of merchandising.
LISTS MERITS.
"Tbis bill follows. the principle
within the marketing field of recog-
nizing the most successful farm ex-
perience 10 date and opening up the
opportunity for wider distribution of
that experience. If we can foster a
>stributiOn of merchandising effic-
iency in agriculture comparable with
its modern efficiency in production
il the farmer can meet other groups
in the markets on terms of equality
the surplus problem will no longer
exist
Mr.. ASwell. in listing the merits he
claimed for his bill cOmpa red them
with disadvantages he aScribed to the
other proposals. His bill, he said, pro-
poses:
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27

there-another very impressive re,
ord.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27

DEPARTMENT OF INSURANCE
STATE or TENAS
r. L. DANIEL,
Commissioner Of Insurance
No $50
Austin. Tex, April :, 1913
TO ALL WHOM 1T MAY CONCERN:
This Is to certify, that the British
General Insurance Company. Ltd, Lon
don. England, has In all respects fully
complied with the laws Of Texas as con-
ditlons precedent TO It's doing business
In this state for the year ending tn"
7sth day Of February, 1927.
Gwen under my hand and nv sea- of
effcs AZ Austin. Texas, this date n -
shove written.
p. wEREENTHIN.
Deputy Acting Commissioner
HoRSGERBER BECEMANN ~ co,
General AssNts San Antonio. Tex,
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-27

DEPARTMENT OF INSURANCE
STATE OF TEXAS
New Britain herald., 1926-10-09
7I=PARIS=l Newlyweds in Paris Resent Order
 Limiting Restaurant Meals to
 Two Dishes.

Paris, Oct. s.-CPl-Newlyweds are up in arms against the recent edct limiting restau. rant meals 10 two dishes, since a restaurant has been Gargantuan repast the essential part of most French wedding celebrations. It gen. orally consists of ten. twelve and even four teen courses. The governmental limit to two courses has turned wedding banquets into mparatively lenten functions.
 The feasting by the wedding party gener- ally began immediately after the cerem onies at the city hall and church, about one o'clock. It continued unnterruptedly until five when the party drove off through the Bois de Boulogne or around the suburbs, so as to give the walters an opportunity 10 clear away the wreckage from the tables Then the party returned to the restaurant for evening edi- ton of the afternoon meal.
 The landlords of wedding restaurants"-a specialized branch of the food industry-have appealed the Prefect of Police, saying that some of these banquests were ordered months ago, long before the ordinance of the two dishes came into effect. They ask that general ex- ception be made in favor of wedding feasts.
 'No compromise, no eXception," the Prefect ruled. It will be a good start in life for the newlywcds to practise economy, he advised
New Britain herald., 1926-10-09
DOINGS IN FOREIGN CAPITALS
Peter-Piperisms Now Have Supplant- cd Cross-Word Puzzles With Brit ish.

London, Oct. s,-LPN-Now that the cross word puzzle, which swept across England from America leaving a trail of thumbed dction aries in its wake, has spent its force. England has turned to Peter Piperisms for solace.
 Peter r-Piperisms are alternative sentences containing at least eight, and not more than twelve words, each word of which begins with the same letter.
 Since short skirts still seem stylish. silk stockings shouldn't sag" is the contribution of one alliterative expert. Another hopes May many more manly miners migrate, marry methodical maids, make much money
 "Other tongue twisters are: "Mr. Manager, money might make Maud marry my miserable Max. -MaXs Mother" stephen, shyly strok- ing Sylvias shining shingle, seemingly surmises smiling Sylvias single, and Lilly like licking limp licorice."