Imperial Valley press., 1926-09-27
WILLYS STATES
EUROPE TEACHES
ECONOMIC LESSON
Gasoline Consumption is
Less Per Mile Than
American Cars Show.

Among the passengers who ar
rived in New York City this week
the Ieviathan was John \
WHY'S, who has just returned from
an extensive trip through contjucu
tai Europe in connection with the
launching of the Whippct, the new
European type light car brought out
early this summer.
In speaking Of this trip WHY'S
said: More Gertrude Ederles and
Bobby Jones. NOR, tennis and golf
tournaments. more of the friendly
personal relationship and less of
politics, all make amy So-callrd En-
lopcan problem a small matter and
really result in crmanting of re-
iationShir> which viii not only be
highly satisfactory. hut very pleas
ny, aS well.
commenting ON the serious qucs-
tion regarding gasoline supply
which has been cngros>ing public
attention since The recent announce.
ment that less than siN wears sup
ply was in sight. he sad. "Whcn
the present fields are exhausted
there viii be plenty more developed
I" take their place. The oil re
serves Of tbs continent are not
touched ii the present time. 1t Will
however. be advisable for motor
car manufacturers To heed the warm
ing and develop, the Products
along more efficient lines. In Eu-
rope. the average gasoline mileage
Is far in excess of the average here.
There the high cost Of fuel has
been problem ever since the motor
car has been in use. Tie European
manufacturers have met it in a
most convincing manner.
They are getting 80 miles and
hetter to the gallon while the ma
tional average in this country can.
not be over l. to II miles 10 tn,
gallon
The motor car is the greatest
consumer Of gasoline in this coun
try and when European economy i,
reached We will automaticaIlv re
d&re the drain on our natural Sourc
es Of supply by fifty per cent.
Whippet Makes Hit
The Whippet has satisfied tn,
European motor car buyer that W,
are on the right track and the re
eePtlon given 70 this car when u
was announced in Europe was or,
Of the most gratifying things
have ever seen.
Safety is also another problem
which manufacturers must tackl,
on this side. Four wheel brake
are universal in Europe. Here the,
must be the same American lich
car production must take recogni
! ton Of the need for four Vince
brakes for. with the immense traf
! fic on American highways. it is be
ceming increasingly ncce~~arv thu
10 quick acceleration. and good roa,
/ speed. quick ami efficient ,toppu.
mus. ,. added.
The entire line of Willy,
Knight ana Overland cars Is nov
/ equipped with four-wheel brakes. =
Commenting on rumors rcgardiu,
production. Nr. Willvs said, "Thcr
will be ~ overproduction of car
in America. There will always b
a demand equal to the supply.
Il believe in the time pavmcn
! plan which Of course i opening NJ
the field Of ownership Of motto
ears 10 millions Of BUYERS. Thi
applies however, most particulaI,
TO ears sold to private mdividua,
for their own use. The extcnsio
Of time payment accommodations i
the taNlcap field will very likcl
br restricted There is not th
same attitude toward paving on tn
part Of the commercial user as pr,
walls among private owners. 1t i
too easy for them to wreck tnci
cars aud then turn them back, let
ting the dealer carry the load. -
Mr.. Wiilys. who was greeted b
a large delegation Of daily new,
paper and magazine writer's. scrmc
unusually optimistic over the pro-
poets for the winter season.