Evening star., 1926-12-16
WIZ TO ASSUME
| BUSINESS STATUS
WANG Also Announces 1t viii
Engage Artists on Com
merCial Basis.

WIZ is about to revolutiOnize its
business methods. Beginning jan
nary 1, the station has announced,
it will put itself on a CONNER
cial basis where it's time is involved.
In other words. such sponsored fea-
tured features as have been heard
from WIZ in the past gratis, SO far
as the station was copcerned, will
begin with the new year to pay for
tho privilege of being advertised. In
this decision WIZ acknowledges that
the day has come for radio to get
down to business.
Coincident with WIS announce
ment, the new management of WAHG
also let it, be known that the station
will shortly inaugurate the practice
of engaging on a strictly business
basis the artists participating in its
performance outside the commercial
sphere of it's activities. This move
appears as the handwriting on the
wall for all those features that eX-
pect-1and receive-nothing more than
doubtful publicity for their efforts.
In the new order of things radio
has passed through the worst Of its
struggle for financial footing. Hav-
ing obtained a foothold through the
medium of it's commercial features
it probably now will learn to assume
its obligations in its place in the
world of commerce. Certainly there
1s no denying that since the intro.
duction of commercial features on the
air the joys of radio have been in
creased proportionately along with
the value of the entertainment.
What is happening to the advo.
Gates of the word "broadcast"2 Re
Gently the person who said broad
casted" was promptly ostracized from
the charmed circles Of good conversa'
tionalists. Not so long ago the coun'
try was informed that the "ed" was
decidedly superf1uous and bad taste
as well. And broadcast" became the
rule OF the day.
Suddenly a New York newspaper
went back to "broadcasted." A well
known writer is authority for the
statement that the abbreviation form
Of the verb has not clicked. And now
a nationally famous magazine mas
Joined the revolt.
In a late issue the principal Of a
Massachusetts academy Is allowed to
say, in completing sentence. has
been widely broadcasted through the
public press"
A diverting fight over the word, to
be sure. 1t will be more than inter.
esting to watch the outcome.
wRC offered an unusually well
balanced program last night, despite
the dominance of advertising features.
Frederic William Vile gave an inter.
esting talk on the financial affairs OF
the Government and incidentally
hazarded a prediction that Congress
at this session would not approve a
reduction in taxes. This is a Gov
ernment of the dollar, for the dollar
and by the dollar he declared, to
support his representation.
wMAL and WRC will present out
standing musical attractions tonight.
The former has scheduled Yuletide
musical that will introduce the Inter.
High School Festival Orchestra and
the Wilson Normal Choral Club. The
weekly Kit hour on WRC's program
win present the Chaminadef Glee Club.
This station also will broadcast later
Auction Bridge Game No. 8. The
players will be III. c. Morrison of Chat
tanooga, Milton G. Work of New
York, w. E. Davis Of Chattanooga and
Wilbur c. Whitehead of New York. all
recognized bridge experts. The hands
to be played follow:
Mr.. Morrison. dealer, "South," holds:
Spades, K. spot, 8; Hearts, Q, ], 10.
5; Diamonds, A. Q, 10, A; Clubs, A. 10.
Mr.. Work, West" holds: Spades,
A, @, 6, 5; Hearts, A., 9, z; Diamonds,
K, 6, 8: Clubs, K, 8, 2. Mr.. Davis,
NORTH" holds: Spades, 8, z; Hearts,
X, s spot, 6, A; Diamonds. J, spot, s.
2; Clubs, 9, Z, 6. MFR. Whitehead Of
New York, EAST" holds: Spades, ].
10, A, 2; Hearts, 3. Q; Diamonds, 3, z;
Clubs, Q. ], 8 spot, s, 4.