The Winslow mail., 1926-03-12
Know They Must Face the
Music If Their Custom
ers Are Displeased
MEET PATRONS FACE TOFAGE
Mail Order Men Prefer To Sell At
Long Distance Rather Than
Deal With People in Their
Own Cities

merchants do not carry IN SCOcK,
and that it is necessary for him to
send away from town to get them,
This explanation may be all right
on the theory that a poor excuse
is better than none, but it fails to
pass muster when it is subjected
to a little scrutiny.
Ask the man who offers this as
an excuse for his dealings with
the mail order man why he does
not go to the local merchant and
ask him to order the article desired
If they are not to be found in the
merchants stock. The merchant
will very gladly do this, and the
merchant and customer will both
profit. The merchant can sell you
whatever you desire at as low
price as the mail order house can
make you on goods the same quail
ity and he can make a small pro-
fit
The customer will profit from the
transaction, because he will be
dealing with merchant who
stands back of the goods that he
sells, and who is easily accessible
in case the articles purchased do
not prove to be all that the GUS
toner had expected.
Give Home Merchant Preference
Why not try this plan the next
time you need something which you
cannot find in any of your home
stores? The merchant in the aver
age sized town cannot carry in
stock everything that all of the
people in his town may want at
all times. 1t would require CAPT
tai many times larger than the
average merchant can command to
do this, but he does the best he
can. He ordinarily does carry in
stock at all times many things for
which there is no general demand
needs of his customers to the
greatest possible degree, but there
us a limit to his purchasing ab1l-
: fty. He is always ready and will
ing, however, to make every effort
to meet the demands of the COM
munity. Why not, then, give him
the preference over the far-dlstant
mail order man if you must have
something which is not to be found
in the local stores? He will do
the business in a satisfactory man
ner, give you as quick if not quick
er service and more satisfactory
treatment, and the chances are
that he will give you better values
for the money. Finally, whatever
profit is to be made off the trans
action will stay at home and do
it's bit toward making the mer-
chant and his town and, incidental
ly, yourself, more prosperous.
No business can be transacted as
, satisfactorily at long range as it
can when the two parties to the
transaction meet face to face. The
only exception to this rule is in
the case of the mail order man
himself, who can transact his bust
ness with greater success to him
self at long distance than he could
if he had to meet his customers
face to face. That is the reason
stead of selling to the people in
his own city. If the goods which
the mail order man advertises in
his alluring catalogues were the
bargains that he represents them
to be, he would not have to go
outside of the confines of his own
city to sell all the goods he could
possibly obtain. But the average
mail order house not only does not
make any effort to sell goods in
its own city, but will not sell to
anyone residing within the city
limits. The mail order man does
not want to meet his customers
face to face. He can do business
better so far as he is concerned
if his customer is some hundred
of miles away from his office.
Does Business i'm Open
The man who sells goods over
the counter, on the other hand,
does business in the open. He can
not hide behind a corporate name
or talk to a displeased customer
. from behind the locked doors Of
a private office. He knows that
he must face the music in case he
is a party to any transaction that
won't stand the light of day. He
knows that he must satisfy every
customer with whom he may be
dealing or he will lose not only
that customer but probably others
who will soon know all the facts
if he does not do the square thing
by any one of his patrons.
There is no reason in the world
for any person to send his money
to a mail order house because he
cannot find the article he wants in
his local store. The local merchant |
is in business for the very purpose
of getting you what you want. He
has the information that will en-
able him to get what you want and |
to get it as quickly as you could |
get it from a mail order house 1t |
is only fair to him to give him the |
chance to make such profit as any |
dealer would make off the trans
action and it is only fair to your
self to keep that profit at home |
rather than to send it away to |
some far distant city from which |
it will never return.