Milford chronicle., 1926-04-16
ADVERTISING EXPERT
Sees GREAT BENEFIT
FROM STATE BOOSTERS
CONTINUED from first page)

continued from first page)
Easton. Md; Swepson Earle, Bafti-
more; Lawrence B. Thomas. Den
ton. Md; w. S. Gordy, Salisbury;
Edwin G. Cover, EastOn; Gerrish
Gassaway, Wilmington; G. Hale
Harrison, Berlin, Md; p. Watson
Webb and Milford Nathan, Cam
bridge, Md; E. l.. Quinn, Cristeld'
Md; Landreth l.. Layton, George
town. Del; C. Gelder, Princess
Anne, Md; Harvey Long, Federals-
burg. Md; P. M. Brooks and Irving
Walker, Chestertown, Md.
William II. Rankin, advertising
expert of New York, was one Oh
those who attended the meetings.
He is advertising counsel for many
of the largest corporations that
spend vast sums for publicity.
| cooperative advertising planned
bv a group of intelligent men
headed by an experienced develop
ment engineer such as Mr.. Harvey
J. Hill cannot help but be success
full and profitable to the Del-Mar-
Va Association" said Mr.. RANKIN,
after the meeting. with the aid
of experienced advertising agency
men who have had successful eX-
perience in bringing groups of peo-
Dle to communities the campaign
can be made doubly profitable.
Through advertising in the right
media farmers can be brought to
this territory to work, to invest and
to live the year around. Farm ten
p ants of the better class if told the
advantages of this territory II
climate, fertility of the soil and ac-
feasibility to profitable markets fol
their product will leave the less ia
vored states-can be induced to 10
= cate in Delaware, Maryland an(
Virginia counties in the Del-Mar-N;
Association.
"The price per acre which the.
- may purchase farm lands in thi
territory compared with the pric
per acre that land is now selling
il even as far West as Iowa, Kansa
and Nebraska, makes it possible fo
= them to sell their present. farm
and buy in this territory so tina
=. they will have a bank account afte
1. they have paid for good farm wit
a prOper home and other building
v in Del-NIar-Va territory.
advertising will also bring man
J. ufacturers to this great locat1o
i and build up the cities and towns /
2. this association as well as tn
D. farms. Advertising will create con
3. munity pride and energize ever
p man or woman to do better day
r work and accomplish more.
"Your 25 miles of waterfron
,f your beautiful country, your fru
- and vegetables will be capitalize
through your advertising. I ca
l. look ahead and see the Del-Mar-V
" brand of tomatoes, apples, peache
H. strawberries, figs, pecans, potatoe
. watermelons, cantalOupes goir
n: into the market boxed, Grated an
ell branded and because of the az
vertising consumers will know tn
brand and pay a higher price Il
I. the superior quality of your frul
". and vegetables. Advertising wi
Z. create added value to every produ
n grown or manufactured in this te
F. ritory.
Three years from now we ma
look back and we will then reali
the important work done this 6
d day of April by the Committee of
A headed by DR.. G. Layton Grier, alb
A. supported by Fred. P. Adkins, H.
Hill, in planning to advertise al
let the world know the resources
this great community. Team wo
NJ counts and the cooperative spil
J. shown by the Del-Mar-Va Associ
ton promises well for the futu
M. success and upbuilding of busine:
]. community pride and the agricl
tural resources.
IS california with less to adverti
and at a great disadvantage becau
CT of being four days from the cent
Of of population has through advC
tising accomplished through me
26- size of advertising appropriation
that you can and will accompli
,r1 through co operative advertise
and merchandising. Del-Mar-
Association cannot help but acco
plish what they set out to do A
vertising letting the people kn'
CT through the proper media newsI
Ol pers and farm papers over peri
of three years will be an inVe
ment that will pay dividends
every man, woman and child in t
&C. territory"