Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-03-25


sport dresses. A dainty rose dress Of
quaint design featuring the bouffant
hip with the lace kerchief in ecru
lace forming a panel down the front
of the skirt and at the ends of the
sleeves, is one of the attractive mo-
dels shown at the Chernowsky store.
Here the shopper also finds all the
dainty details to add to the final
touch of the loneliness Of her Easter
apparel.
Daylight Store
At the Daylight store very beauti-
full garments of various styles and
shades are at the shoppers disposal.
In the attractive window a beautiful
dress of blue crepe Elizabeth with
steel bead trimming is displayed.
Another model is that of palmetto
green coat with motif trimmed
sleeves, a charming coat in shade
of brown with deep cape and beige
squirrel trimmed collar. Dresses In
shades of rose and coral, the popular
printed crepes. and fiared models in
tans, blues and grays are the featur-
ing styles at the Daylight store. The
street floor offers new materials in
plain silks, printed and Powered
georgettes and printed crepes. The
most popular colors In these ma
terials ar the new shades of blue. All
that is new in Easter accessories are
displayed on the street floor
.. w. Adams Co.
Individuality in color. texture and
design are the most charming fea-
lures of the spring apparel shown at
the store of the d. w. Adams Co. In
its display windows the shopper no.
tees the beautiful blending of this
springs newest shades combining
blue and soft gray, bois de rose and
tan, and navy and bright red. An
attractive dress shown is in beau
tiful shade of blue with deft touches
of canary. A gray coat with squirrel
trimming and a navy coat with sill
yer braid trimming are among the
most attractive models shown here.
The Adams store is also featuring
the new hand made Chinese silk
damask for spo.% dresses, and also
the Khaki Kool crepe, pattern dress
es, printed g<orgettes, and taffetas,
plain and changeable and fiat crepes
in the new spring shades. Gloves
with touches of embroidery. hand
bags to match the Individual coat or
dress, scarfs. and other articles
necessary to the apparel of the we'll
dressed woman are here offered in a
variety of style and color. An ex-
elusive line of millinery is attractive
ly displayed in colorful array on the
second floor of this store. shades of
blue, lovebird green, grey and bois
de rose predominating.
Quality Shoe Store
The new feathers in shades of
ivory, parchment, sauterne and bois
de rose are being featured in wo-
mems shoes at the Quality Shoe
Store, these being mostly in the
pump for street wear having the fiat,
cuban and spike heel. Many attrac-
tive styles are also in the two toned
shoes, the most popular materials
being kid and patent leather. Foot
wear to please the most exacting can
be found here in all that is new and
attractive in both ladies' and gents
wear.
r. Eta Blake, corsetiere
Never in the history of fifure
grooming have the girl, miss and
matron been so we'll cared for in
foundation building as today and F.
Eta Blake is caring for them with
Corselettes. Hughes. Clasparounds
and Scanties from all the best max
ers, fashioned in delicate shades
which add so much to the daintiness
and attractiveness of undergarments.
Richmond's Apparel Shop
Coats with the verge and boyancy
of youth. the straight lines being the
most popular. with braids, trimmed
with the gay embroidery which
makes them Gistinctively different
from the coats of last season are
seen at Richmond's in charming
shades of blue. tan and filbert, the
jaunty standing collars of fur add
ing their ouch of smartness to the
garment. There is an array of
charming gowns in color combina-
tons that would rival the splashes
Of color laid on a palette. One es-
pecially attractive model is a party
dress of powder blue, having the
fare skirt. the bodice being trimmed
in gold and blue croched line en-
broidery.
Swift and Turner
At the Swift and Turner store
there Is an especially desirable as
sortment of DIR sses in Rayon in fas-
cinating color combinations. both
dainty and attractive: these include
all the popular shades and are cop
les of the expensive silk dresses in
all the smartest and newest styles.
The Sally is another feature at this
poular store shown in the latest
shades and shapes including those
for the matron, miss and. youthful
debutante. The latest feature added
in conjunction with the yard goods
department is complete line of
Standard Designer Patterns with the
Belrobe, four thousand patterns be-
ing in stock.