Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1926-05-06

I'm OUR
VALLEY

HE HERALD takes pleasure in
= announcing that il Is the first
daily newspaper to institute daily
newspaper route to serve the news
paper readers on the highway be-
tween Pharr and Edinburg. and in
the city Of Edinburg. capital of Hi
dalgo county.
The Herald now reaches Edinburg
IL hours ahead of all other daily
newspapers. and an indication Of how
the service has been welcomed is seen
IN the results Of canvass Wednes-
day of the homes on the highway be-
tween Pharr and Edinburg.
Frank Scott, one of Edinburg's fin
. est boys. has taken the Edinburg
agency.
Wednesday w. G. Russell. cooper
ating with young Scott, canvassed
every home on the highway between
Edinburg and Pharr. Thirty-eight
home owners were interviewed and
thirty six subscribers were secured.
The percentage is high and satisfac-
tory.
The canvass will be continued into
Edinburg today and tomorrow, and
The Herald can in few days prom
ise advertisers a larger coverage in
the Edpburg territory than is af-
forded by any other daily newspa-
per.
The new route is. by the way, the
first rural newspaper delivery SER
vice ever instituted in the Lower Rio
Grande VALLEY. Il permits residents
along the highway to receive daily
newspaper on the afternoon of pub
lication.
Writing of the new service to the
Edinburg territory, the Edinburg Re-
view says:
Through arrangements made We'd
nesday by w. c. Russell. circulation
manager, the Brownsville Herald.
premier afternoon daily newspaper of
the Valley, will be delivered in Edin-
burg and vicinity the same afternoon
of issue. This new service will be
started Sunday when the Sunday
, morning edition will be served as a
part OF Edinburg's breakfast. Frank
Scott will connect at Pharr with the
busses and handle the Herald circula-
tion here. 4t...a WI w.
THE Brownsville Herald is, it is
believed, the best daily newspaper
published in a city of like size any
where in Texas. The Herald, while
published at Brownsville, has stead
fastly refused to be purely local in
its viewpoints and purposes, always
preferring to espouse the cause Of
the Valley as a whole. As result, il
II everywhere recognized as a com
pently edited newspaper achieving
n merited success.
San Benito Wednesday permitted
the men of tomorrow to run the
town for the day.
..Id reports indicate that they
did the job well. IL was a fine
demonstration Of interest in the boys
Of the town.
Manager Richardson OF the
Brownsville Chamber of Commerce
called UP mayor" Roberts for in
formation on the town. He wanted
TO know the population. postal re-
ceipts. something about the indus
tries and about crops, and he re-
ccived il all in a three minute call.
Mayor Roberts had San Benito
information--all of it-right at the
tip of his tongue.
Oscar Ballenger was city marshal,
and kept the peace.
Lloyd Stockton was secretary of
the San Benito Chamber of Com
merce.
! Hardy Conley was superintendent
Of schools.
Commissioners were Arthur Clark,
Paul Joplin. Garner Housed and Will
T. Johnson, Jr.
Kenneth Smith edited the San Be-
nito Light for the day. +. ID. Ken
manner. Jr., operated the San Bentio
a. Rio Grand Valley railroad. and
Henry Margenesu relieved Frank q.
Ludcen as district manager Of the
Valley Electric & Ice Go.