Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1926-01-26
IN OUR
VALLEY

~
: endar for the Rio Grande Delta.
Martin j. insult of Chicago, presi-
dent of the Central & Southwest Util-
tiles Company, which owns and oper-
ates the high power lines Of the Valley
Electric & Ice Company, announced in
San Antonio the other day that large
part Of $20,000,000 to be spent in South
west Texas in the next five years will
be spent in the Lower Rio Grande
country.
Principal among the items is a huge
power plant, to be erected at some point
in the Delta to be selected by the engi-
neers of the company.
II will be great industry. It will
supply power and light to cities of the
Valley, as well as to the giant pumping
plants. Power is to be made available
at ,such prices as will justify the pump
ing plants "hooking up with the high
power lines.
The greater the production and con-
sumption of power, the cheaper the cost
to the consumer, down to a certain point
above the actual cost of production.
Speaking of insult. the Saturday
Evening Post recently carried story
on that interesting character, compar-
ing him with Edison, Firestone and 9TH
-er men who have done things.
IT'S this way, says Lee B. James:
Miami may have better winter climate
than the Lower Rio Grande country,
but the Lower Rio Grande has a far
better, more liveable all-the- -year-round
climate.
Which reminds US again that the
summers in this section are far more
pleasant than most summer climates.
Overlooking the recent two Spells
we can we'll claim that here may be
found very desirable all-the- year
round climate
Let's advertise it that way.
There were more visitors in the Val
ley last summer than in any previous
year
This year can be made an even great
er year.
sColpnel, Sam Robertson's beach drive
10 the thiHg that will do the trick
A good road to Boca Chica from
Brownsville. A good road from Bar
reda to Point Isabel. A road connect
ing Docs Chica and Point Isabel. That
would make splendid loop
Ferries to carry automobiles from
the mainland to the island Those that
do not care to go to the island can find
fine beach on the mainland at Boca
Chica. 81
The Herald does not claim to cover
the world. It tries to give its adver-
tisers service in the counties of the
Delta-Cameron, Hidalgo, Willacy and
Starr.
Nevertheless, advertisers frequently
hear from far away places.
Tom Tumlinson, who operates the
Brownsville Decorating Company, the
other day advertised for painters.
He received replies from Wyoming.
just goes to show how folks do read
the advertising, the classified as well
as the display.
There is room in the Lower Rio
Grande country for one big daily news
paper The Herald hopes to fill niche
inester and better as time goes on. Just
at present It is endeavoring to improve
its mechanical equipment. The more
circulation, the more the advertisers.
The more the advertisers, the better
the equipment
DR.. c. H. Thorn has lived here a half
century. But he declares that never yet
mas he experienced a fall as wet as that
which has just gone.
can recall" he says, "when trees
IN the chaparral dried up and died
from lack Of moisture. This has been
very unusual season.
Frequently in the past dozen years
'csttle on ranches have eaten MESQUITE
beans for the moisture they contained.
That's why irrigation has been found
necessary in the Rio Grande Delta. a
section know for its semi-arid climate.
captain Franco, the Spanish flyer
toontinned on Page Two.)