New Britain herald., 1926-05-29
THE OBSER VER- On the City and Its People
 Makes Random Observations

man. the kind a mother would be proud to call her son. He was about six feet two inches in height and must have weighed well over 200 pounds.
 He stood in the sunshine at the national bank corner and smiled on the world while the world smiled back. His bread. apparently. was liberally buttered with success. He fairly radiated love of life and laughter.
 Along came young woman with a basket of paper poppies which she was selling for the American Le- zion.
 Wont you buy poppy?" she in- quired of the red-blooded he-man.
 "A roppy?" he inquired in sur prise.
 "Yes: they're being sold for the American Legion" was the answer.
 Why, certainly" he beamed. "I'n help the legion any time. How much are they?"
 "Anything you want to con- U lJuttt Nllt SuuIIE NOlllill F5GlHt Thrusting his right hand in his | pocket, the stalwart son of Adam brought out fist full of change, ! looked if over carefully. selected a ! coin and dropped it into the box which the young woman was carry ing.
 It was a penny.
 | One asset of good salesmanship, as everyone knows, is to be able to sell 10 the customer and make that GUS [ toner feel well pleased with what | he or she is buying. This is not all | ways an easy matter but it is es- sential nevertheless. Personality is a dominating feature in sales matters | but the saleSperson should take into consideration the fact that the buyer 1 has q mind of his or her own and 1 knows pretty well what is needed be. i fore starting out on the shopping trip.
 1 If a customer comes into 8 store l and asks the saleslady's help in Se- 1 lecting this or that article it is up 10 her to pick out what she thinks l is the most desirable thing Take for example a lady buying a hat.
 She sometimes goes into store and looks around to see If there is Q model which suits her. If she is very undecided as to what style to select, the saleslady can ease her mind very much by helping in the selection. But. on the contrary, if the buyer has in mind Q certain style, certain color, and 1t is something not out of the ordinary, the sales woman should not try to tell her | that such a model is out of style and such a color.
 There is a certain class of women who study up the prevailing modes, { find out what color suits them best and start out to find something as near that idea as possible. What a shock to be told by some enterpris- | ing salesperson that thtat color and model in no longer in style. Natural ly the customer gets digusted and tries elsewhere,
 ! The majority of the salespeople in the stores are real courteous and helpful but there are some who, per haps un'n owingly. turn trade away by their over solicitous methods of trying 10 sell. The above example holds true in other articles besides millinery.
 Another condition found to exist in many stores is that when one merchant runs out of a certain article, everyone seems to do the same, and a prospective customer, after walking from one end of Main street to the other, becomes worn iout
 A woman naturally does not want to buy hat or dress or coat. what ever it may be. and walking down the street meet half q dozen or more with identical models. It is very embarrassing to a woman who takes special pride in her appear ance to meet another woman who seemingly does not care how she looks with hat or coat of & simi~ lar model. The woman is angry be- cause the saleswoman told her that there were no other models of that sort in the store. It is only natura that she will go elsewhere to make her next purchase.
 Freaks of lightning can always be told in mixed company when you are sitting in front of the open fire these long spring evenings. For in' stance, you can tell the one about the bolts which went into Repre- sentative Hesser's house In Killing. worth, raised havoc, turning over an oil lamp, and setting fire to the bureau. With almost uncanny knowledge of the situation, the bolt went through the roof allowing rain