The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1926-08-17
Mathis Motor Co.

AVASSS8SSO 4VAVSVb wv
Continued from First page.)
tic City side is one broad ex-
panse of plate glass, which at
fords the passerby view of the
entire room at a single glance.
The inside walls are finished in
cane stone attractively decorated
at the top with Marine scenes,
above which is pure white cell
ing rounded into four separate
coves. The Offices are located on
the mezzanine floor. Across the
back of the show room are the
quarters for the statesmen and the
private office of the manager
The service department is in
the rear of the show room. All
the equipment essential to giving
factory service has been installed.
This end of the service is in
charge of an expert who has sery-
ed several years at the plant Of
the Studebaker Corp, in South
Bend, Ind.
Lighting.
A special feature of the build
ing is the unique method of light
ing. There are more than a score
of ceiling lights which flood the
entire central part of the room
without a single shodaw. Each
car is displayed under the focus
of two or more spot lights. At
the base of each small window
well is a special plug light which
throws shaft of light well UP
the exterior of the building. On
each side of the entrance door is
a small well casting light clear
to the top of the building. At
the top of the building the Stu
debaker flag will float from a tow
er at the base of which is located
a bright flood light which will
light up the entire upper struc-
ture.
Finest Show Place.
1--WE believe" says Mr.. Mathis,
that we have accomplished our
purpose in building this structure
and in providing it with its fine
equipment. However, the real
test will be the manner of the re-
ception and endorsement of our
very best efforts. Only when we
find that the people have accept
ed and are utilizing this new in
stitution will we feel that we have
achieved our ultimate goal"
The opening of this new pro-
ject Thursday and Friday even
ings should be attended by all
residents of the Mainland. The
latest custom sedans will be
shown for the first time in the
county. Many prominent local
people have been invited and the
Studebaker Corporation is send
ing several officials from South
Bend and New York City to at
tend the opening.
The Studebaker Corp. advises
the Mathis Motor Co. that they
believe this new building is the
finest show place Of it's size in
the entire United States.
The Mathis Company.
The Mathis Motor Company
started in business in 1920 at it's
Atlantic City show room on At
lantic avenue. The expansion of
the business has been phenome-
nal, and in keeping with the
growth and popularity of the Stu
debaker car which is sold by the
agency. The personnel of the
Mathis Motor Co. consists Of Ed
ison Mathis and William e. Ma
this. Both of these members are
local residents of long standing
and have years of experience
along automotive lines.
The management of the Pleas
antville branch will be under
"Bob"Miller, who has been in the
local automobile field for the last
four years. To all who have
made his acquaintance he is
known as a genial and conscien-
tious business executive who is
never satisfied until he is sure
that he has pleased his customer.
The Mathis Motor Co. is as proud
of it's local manager as it is of
its new display building and feels
that the combination of these two
should prove triumph and a sue
cess to give Pleasantville a bust
ness institution of which it can
justly be proud.
-HSc>