Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1926-04-16
IN OUR
VALE


i facturers Associat. twenty
fifth annual good will tour will on
tomorrow see the Lower Rio Grande
Valley at its best.
Something like $50 of the hustling
businessmen, manufacturers and
bankers cf the metropolis of Texa:
will be included in the tour, which
will enter Mexico at this point, visit
Monterrey. and return to the United
States through Eagle Pass.
Dallas is really the Wonder City of
the Southwest, if not of the South
Her businessmen are far sighted
They are learning Of the advancement
Of the Lower Rio Grande, and they
are endeavoring to put the Valley in
TO closer touch with Dallas. Which
is right and proper.
Dallas, as a matter Of fact, has
slept on her rights insofar as gen
eral business opportunities in the
Valley are concerned. However, that's
matter that can be corrected.
The last Dallas trip into the Valley
vas something like il years ago.
There have been many changes here
-ince that time.
The Dallas News Is among the in
ititutions of Dallas that is showing
A greater interest in the Lower Rio
Grande Valley.
For several years The News has
been conducting an annual More
Cotton on Fewer Acres" contest,
from which, however. cotton grown
under irrigation has been barred be-
cause Of the manifest advantage over
other cotton.
The News now plans to extend its
contest to irrigated areas, or rather
to make OF IL a separate contest.
Valley growers should give some
attention TO that matter of More
cotton on fewer acres Of irrigated
lands
T When cotton goes to Is cents or be-
low, IL is not so easy to make a
T. handsome profit on irrigated lands,
unless production Is increased. lrri-
gated land that viii produce one bale
under ordinary cultivation methods
can be made to produce two bales.
Which will bring the profit when cot
ton is at l5 cents or lower.
There are many purchasers of Val
ley acreage and city property who
are buying now with the intention OF
living here later.
n,- .,,.b = Charles Cnrdlgr OF
Rand Road. Park Ridge, Ill.
Mr.. Seydler, in ordering The Her
aid sent to him for a year. said: my
wife and | visited down there few
weeks ago with the Rutherford q
Harding real estate concern and OF
course bought fifteen acres in your
/ wonderful valley, at San Benito,
( where we expect to live some day.
( It's a cool spring. Unusually cool.
+ Can remember many years when mo-
hairs, palm beaches and other light
! summer clothing were in demand In
the early days of March.
April half gone, and folks still
sticking to the heavier winter wear
ing apparel. Straw hats should be
more in evidence.
Bu. il will eb changed, shortly.
Miami may have its warm winters.
The Lower Rio Grande Valley IS
looking forward to its pleasant sum-
mer. for which Miami would give Its
best business corner lot.
A machinery salesman was endeav-
oring to sell Valley man something
like $4,000 worth of equipment.
The conversation drifted off onto
the comparative merits Of Florida
and Valley grapefruit.
The machinery salesman was tact
less enough to make the statement
that Florida grape fruit was superior
to Valley grapefruit.
Naturally he lost thes ale.
The Brownsville hostelry which re-
ports tht guests may now enjoy their
leisure moments in their rooms oy
casting line into the Rio Grande IN
quest of fish, should feature that IA
cility in their advertising.
IL isn't often that weary travel
Yer can a-fishing 90 from his hotel
room. The only thing lacking IS the
bait" which is on the "wrong" side
sof the river.
I.
\ Another tip from Florida for the
citrus fruit growers of the Valley;
Y The Florida industry has tentative
Ny adopted plans for an advertising
B ampaign to cost sl1 100000.
M The Florida Fruit Mems Club is ar
- angling the matter. This club ccH-
Strols approximately 90 per cent Of the
citrus fruit crop Of the state.
Final adoption Of the plans depends
upon the pledging of IS per cent of
the crop in support of the plan.
Funds for the campaign will be
raised from the growers through the
packing plsnts.
Eleven million dollars will not be
spent in single year. II will be
spread over a period Of years.
IT means lots of publicity for
Florida fruit. Publicity for Florida
fruit means greater consumption CT
Florida fruit.
The Valley industry Is growing.
II Is still an infant in comparison to
the Florida industry. But il has pos
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