Evening star., 1926-11-12

ciation," she confided, meets offcially
twice year to decide on the seasonal
colors of the color card. Paris design
ers still influence the selection to some
extent Paris cables the secrets of the
'haute couture The color committee
then determines what Partisan color
styles to follow, what to avoid. Our
seasonal color card is the arbiter of
fashionable colors in this country.
News of the modish colors is spread
to American manufacturers, retailers
and designers, who then coordinate
their efforts on a common color pro-
gram.
Spring Shades Are Chosen.
Separate subcommittee on color
also frequently confer. For example,
seven shades have just been selected
for the Spring shoe and leather colors
by the National Boot and Shoe Manu-.
facturers' Association. the National
Shoe Retailers Association, the Tan
ners' Council of America, and they are
sponsor by the National Association
of Hosiery and Underwear Manufac'
turers. The shades. which are stan
dardized. listed with definite cable
; the Spring shoe and leather caro-
distributed to the trade.
; "In the same way the fashionable
woolen colors have been listed on the
| Spring wooden card, with the tndorSe-
ment Of the American Association OK
Woolen and Worsted Manufacturers.
These shades harmoniZe with those
on the Spring floss card used for rlb'
bon, silk and cotton. This year there
are so colors on this card, grouped In
delicate three-toned hues. Winter re-
sort millinery colors have just been
announced by the Eastern Millinery
Association. They were picked from
our Spring color card.
Color fashions change rapidly. This
Autumn the National Garment Retail
ers' Association decided to promote
| four Of the textile color card shades:
| 'Gypsy,' a dull purple; Autumn a
/ deep tan: romance a coral pink, and
neptune a jade green. Soon the
store windows reflect wine tones. the
thosiery shops show mauve stocks. the
fashion writer's herald the new color
name and the consumer Just sur
| renders and buys burgundy. Before
| long all American women from New
York to California appear in the fash
| ionable wine tones, thus satisfying
their feminine desire for change. Mo
notonous color schemes never attract
notice. and women must be noticed.
Besides, the new color prOclaims tc
other women that the gown has just
been purchased, and American women
want to advertise prosperity.
Works for Economy.
"As director Of the Textile Color
Card Association, I have worked for
economy and elimination OF waste In
color lines. For instance. colors In
| hosiery used to he absolutely chaotic
Every single manufacturer of hosiery
| had q different color line. A Standard
cation committee was appointed. which
cut down colors from 800 to 66 staple
colors. Every mill in the country
has adopted those colors as its stand
ards. The retailer Is using them as
| his standards. A woman can easily
| match her hosiery colors with her
gowns. That Is the consumers end
| Of IT.
The elimination Of unnecessary col
ors, patterns and style reduces the
cost of production. and, II the savings
are passed along, enables the con
sumner to get more for his money
| The average woman thinks she has
| freedom Of choice in respect to the
| color of her railnent, but It seems
that committees in the industrial cen
ters arbitrarily restrict the range OF
| her choice.