San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-01-24
NEW CKRYSLER
FEAT URES
F|NENESS
Speedy Imperial $50" Of
fers Innovations in
Car Building.

The eagerly -awaited car whose com
ing has been forecast in interviews II
America and Europe the past few
: months with Walter p. Chrysler-th'
new Ghrysler Imperial -S0"-is nov
for the first time exhibited 10 the pub
lie at the New York Automobile SHOW
reports the Guarantee Motor Com
psny here.
Heading the Chrysler lineup Of
cars. the others being the Chrysler
10" and the Chrysler "59," it is
the center Of attraction 70 thos enter
ested in motor cam, whose knowl
edge of the significance attaching &c
successive Chrysler announcements
has led the mjustly to expect some
thing altogether phenomenal in n cal
heralded as constructed TO the spcci
fication us fine as money can
build
FINE PERFORMANCE.
In offering this new line, NJ
ChrysleP has been sctuated by a de-
sire to meet the demands Of thost
who wanted Chrysler performance II
a car of larger measure. The new I'm
I,erial go is a development of th'
Chrysler 80" with refinements an,
improvements arising out Of long con
tinued experiment and research witt
design and materials of the hignesl
type BY the engineering department.
It IL designed to 20 farther alons
every direction than the costliest car
of America and Europe. 1t is in
tended to assume the leadership in ths
fine car field. Time and attention
in such need have been devoted to the
questions of design and manufacture
that the item of price has not yel
been determined. 1t is understood that
prices for the Imperial 80" will no
be announced until later this week.
There are six body types-pbaeton
roadster, coupe, five and seven-passen
ger sedans and sedan limousine. The
bodies. built 10 Chrysler design. are
naturally of the most complete anc
luxuriously appointed type, with spe'
cial fitments and equipment in most
cases made especially to order for the
Imperial 80"
POWER AND SPEED.
But il Is not alone in the matter OF
body appointments that the new
Chrysler line is hailed as taking it's
place ut the forefront Of the worlds
finest cars. With the idea OF build
ing into IL true luxury from every
point of view, the chassis has been de-
signed 90 as to provide power, speed,
comfort, convenience, quiet and per-
formance, to an altogether unusual de-
gree.
There arc so many details In which
the Imperial 80" is different from
other cars that no effect is being made
70 institute comparisons. II is felt
that none can be made. To list the
many things that have been done in an
engineering way TO insure luxury OF
power would, apparently. mean eata-
logue Of specifications OF chassis items
from stem 20 stern.
With the idea Of making IL simple
for an who follow eagerly every new
Chrysler development 10 appreciate 70
the full extent to which superiorities
have been built into the Imperial $50
statesmen, detailed for the purpose
will be glad 10 explain to all inquirer'
the many things that emphasize thu
differences in this new Chrysler pro
ouction.
QUIET OPERATION.
There are several things that ever!
one who sees the car will want q
know more about, because they are tn
fundamental Of the exceptional per
Torrance in the Imperial 80" Ex
traordinary smootkness Of operation
quiet and long life in the engine ar
assured by combination of three Gle
inents that represent unremitting ef
fort on the part OF the engineers. A
totally new cranksbaft, uniquely bal
anced. engine fabrication of unusus
effectiveness, and a completely new
type OF piston Of special design. arr
high points within the engine itself
The power plant has a specially de
signed carburetor, with particular sim
plicity and ease of adjustment: air
cleaner, oil-filter and gasoline filter
new system Of employing manifold
heat in improving carburetion and |
fumer to make cold weather startinl
easier. amongst other features.
There is a clutch OF new and i'm
proved design and effectiveness. Gea
shift levers are long As are the brak
levers, so that management of the ca
j. made far simpler. The frame is 9
unusual depth and strength and
braced by a series Of cross members s
that IL is unusually rigid.
One Of the high points in the ne'
Chrysler Imperial "S0' is the move
way in which rubber is used 10 insur
long life, quiet and performance in tbi
chassis.
An Ingenious engineering devic
which gives the Chrysler Imperial 80
q new type Of the rear engine mount
ing, consists Of rubber cushion mount
ings which prevent metal-to-metal col
tact and keep sound vibrations frol
passing through the frame into th
body of the car.