The Washington times., 1926-03-17

| the much. heralded series 80"
chassis win be welcomed by the
public.
Silver Anniversary
The fact that Pierce Arrow is
celebrating its silver anniversary
| is also worthy Of mention. In 1901
Pierce-Arrow produced its first
motor car. In q short period Of
time policies were established, engi-
neering principles and manufactur
ing methods were adopted and the
six.cylinder engine became the
standard of Pierce-Arrow constr1c-
| tion In 1906. All Of these achieve
ments Immediately took root In the
new soil OF industry. anu have been
the basis Of keeping faith with
many thousands Of Pierce-Arrow
owners.
Continual research work has dealt
sharply, but fairly, with improve
rnents and only such devices as
have proven equal to the standard
Of PierceArrow engineering have
been adopted when perfection was
reached, with the result that the
public has not suffered the burden
OF experimental work.
L -
~ becoming an industry Of leaders.
This development is q most favor
able one from the standpoint OF the
buyer.
A few years ago the buyer. re-
gardless Of the price which he
wished to pay for an automobile,
| was confronted with fairly large
array OF different makes. 1t was
difficult In most cases to determine
which one represented the utmost
in value In that particular price
classification. The industry was
not yet fully stabilized.
Today, however, we find In each
price classification group Of lead.
ers. The group has narrowed down
to q few In each instance. but the
buyer can make his choice with
out hesitation. He has confidence
that each OF these leaders Is a lead
er by virtue Of the excellence Of his
product and Of his ability to serve
the buyer.
The so-called second-choice car is
gradually being eliminated. 1t is
the day Of first-cholce cars or none.
In the main these first-choice
cars are the product OF manufac-
turers who have been building cars
try-a truly natural development.
Policy Established
When Pierce-Arrow, for instance,
first began to build automobiles
twenty-five years ago, the founders
established a certain policy whose
influence is as strong today as it
was then. They demanded perfec-
ton in design, In materials and In
workmanship. The lengths to
which Pierce-Arrow went to insure
ment throughout the industry. Many
Of our shop executives. today re-
member how in the early days,
a machine, they would have to do.
q job over four or five times before
It would pass the exacting inspec-
ton requirements.
This habit Of painstaking work
manship became deep-rooted and was
communicated to every workman
who was added to the organization,
1t was a slow process but 1t de-
veloped a body Of men whose train
ing was different from that Of any
other workInen In the industry.
What could be more natural than
that today the product Of these
men and the men they have trained
should be accepted without question
by the public?
Similarly. other long-established
manufacturers have a background
OF experience which has won public
confidence and entities them to
leadership In their respective fields.
The success which has come to
these leaders enables them in turn
to devote expanded resources to the
development of a still better prod.
uct and even greater values. Com.
pare the motor car of 1918. And yet
this modern car costs on the aver
age 20 per cent less than in 1918,
while the average cost Of other
commodities is 67 per cent above
the 1919 basis.
Great as has been the. progress
Of those in the forefront of the in.
dustry, they are looking forward
TO even greater achievements during
the coming year.
To this group it will mean con.
tinued leadership "a leadership
which will be, to the buyer, an in
fallible guarantee of honest values
and honest dealing.
New merchandising methods have
been established wherein Pierce
Arrow cars may. be purchased out
OF income. This economically sound
method of purchasing, while not
new in other lines of industry,
has only become popular with the
automobile business In the past few
years. To purchase a Pierce-Arrow
in this manner, 1t only requires a
very modest amount to become it's
proud possessor.