Evening star., 1926-01-31

ence in Germany, but it is not with
out its contrasts. Taylorism Is
method for obtaining the best re-
suits, but 1t is careless of workmen's
health. There are factories in Amer
lea where only workmen under 80
can do the work. Germany must
follow the American example, but
with great care. To obtain the best
results three ways must be followed
First, special men must be sought
for special tasks. Second, the proc
there must be careful examination
and thorough investigation and con-
troll of the moment of fatigue.
1.-The length Of the working day, so
far as it's psychological effects are con-
cerned, must be considered according
to these three factors. No general
rule of eight hours work can be set
for labor. There are types of work
where four hours should be the maxi
mum. Moreover. the future OF the
entire wave of industrialism, which
passes for American, Is very uncer-
tain, inasmuch as industrial works
will soon be carried on with mini
mum of human participants
julius Merkel, director of Aero
Iloyds. the air traffic company, ad-
mits American supremacy IN his line
"One European country after an
other" he says, has Succumbed 10
the Yankee spell of enterprise. Ger
many has made big strides within the
past year toward shaping the ways OF
communication throughout the coun-
try and the management OF city traI-
fic according to American ideas. Our
railroad system has been given over 10
private enterprise. The traffic dens-
inv is as much subject of discus
sion here as in the United States. we
have opened ticket offices throughout
the cities on the American models.
CITY traffic in Hamburg is being resu-
lated by experts who have studied IN
New York and Chicago. with the re-
suit that we are trying to estapllsii
parking places for AUTOMOBILES ana
have traffic towers at important COT
nerS.
"Our telegraph and telephone sys-
tenn has been intensified ana Amer
ican accomplishment has oeen I'm, nm
itated. even to the placing OF keep
smiling signs in the telephone
booths"
Advertising Also Copied.
In advertising, Germany accepts
American leadership, but requests
norton of the merit for itself. accord
! ing to Robert Hoesel, publisher or the
big advertising periodical Seloeis
| Reklame" In verbal advertising
America leads, but in pictorial appeal
| the Germans have developed teen
| nioue all their own worthy OF much
praise. and different from the Amer
! lean. America has introduced the use
| of photography in advertising and
nracticaIly killed the "art sh. ets' OF
| big companies. but Germany. on her
own initiative, has developed the, USE
Of huge spaces for advertising. Today
| fun page advertiseme nts In news
papers are common. Certainly Ger
MANY is following American methods
and soon won't be far behind. yet she
| is moving along her own lines.
Everything is just as in America
but German" said Herr Hoesel, add
| ing that he only wished that Germans
| would follow the Americans in the use
| of cheerful and inviting texts In writ
ten advertisements.
The last field in which the Ger
mans are seeking to follow Americans
IS sport Former State Secretary
| Theodor Lewald, reichs commissioner
for the 1904 st. Louis exposition and
/ today president of the German ma
! tional sport committee, says:
unfortunately we are not Ameri
canized In sport. Only 2 per cent OF
our population practices some form OF
sport, but the increase Of athletic 50
cieties in schools Is really American
German children born during the war
are weak and need STRENGTHENING, and
sport is the great prophylactic, keep
inc them from drinking and other
vices Therefore our sport doesn't
seek primarily to establish records
but, instead, to widen out to ever
greater numbers.
perhaps Germany already plays
more hand bail and soccer foot ball
| than the United States, and boxing
| under American influence Is rapidly
increasing. while American athletes
have an Immense influence here"