San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-04-04
MO I OR SHOP
IN TRAVELLING
CL | n | c
Straus-Frank Makes Dis
play on Ford Train
in Mexico,

The Straus-Frank company is elat-
ed over the result of an entirely new
experiment in merchandising automo-
tive shop equipment. This experiment
has proven highly successful, accord
ing to F. D. Straus, sales manager of
the company. The departure from the
regular merchandising channels is the
result Of the cooperation of the Mex
lean government. the Ford Motor
Company of Mexico and the Straus-
Frank company.
The Mexican government, early in
January of this year. placed at the
disposal Of the Ford Motor Company
of Mexico, train of % cars, with
train crew for the operation of same.
and the Ford Motor company invited
several manufacturers of well known
brands Of agricultural implements used
in conjunction with the Fordson trac-
tor, to arrange display of their vari-
Gus equipment in such n manner that
it would be Of information and assis-
lance to the various Ford dealers in
Mexico, as well as general garages.
MAKE DEMONSTRATIONS.
These exhibits were arranged in such
a way that Immediately upon entering
a town where practical demonstrations
were arranged for, the implements
could be unloaded and practical dem
onstrations given on the uses of vari.
GUS tools and equipment used in con-
nection with the Fordson tractor.
The Straus-Frank company. due to
their ability to handle such a propo-
sition, were invited to exhibit on this
clinic, and two cars were placed at
their disposal and were arranged to
represent a model repair shop in op-
Grafton. A complete lighting plant
was installed and electrically Oper-
ated shop equipment was shown in
actual operation. These two cars
were the center of interest in every
place where an exhibit was made.
Great interest was manifested by the
various dealers in Ford products over
some Of the labor and time saving de-
vices which, in great many cases,
were introduced for the first time in
the Mexican Republic.
THOSE IN CHARGE. :.
George s. Marlette, service engineer
for the Frank company. was
in charge of the Straus-Frank ex-
hibit, 7. w. Besley of the Dearborn
Equipment company, Z. NJ. Rupert of
the Allen Electric Manufacturing COM
pany and w. NJ. A. Romans Jr., Of
the Black and Decker Manufacturing
company, assisted Mr.. Marlette in
demonstrating the various equipment
included in this exhibit. The follow
ing manufacturers had their products
on exhibition: Black and Decker
Manufacturing company: Dearborn
Equipment company; Hutto Engineer
ing company: Allen Electric Manu-
featuring company; Forest Electric
company; Marley Manufacturing
company; Hempy-Cooper Manufactur-
ing company; Stevens and Company
Weaver Manufacturing compnny;
Fleming Machine company Storm
Manufacturing company and DAVID
Lupton Sons company.
FIRST OF KIND.
The train was accompanied by two
representatives Of the Department OF
Agriculture Of the Mexican govern
ment, and two representatives OF the
Ford Motor company, and the sche-
dule included stops at every town OF
any consequence reached by the Ma
tional Railways of Mexico.
The start was made on this clinic
from Piedras Negras, Mexico, on Jan
uary 0 and scheduled TO end at the
same place March %.
According to Mr.. Straus, this is
one of the first instances on record
of a merchandising clinic Of this
character. He is particularly elated
over the fact that his firm was the
only automotive equipment jobber III
the United States or Mexico who was
asked to participate in this clinic.