Douglas daily dispatch., 1926-11-21
CLIMATE CLUB
ADS BRING IN
lS3 QUERIES

That the program of national adver-
tising conceived and carried out by the
Borderland Climate. club in the inter-
est of Douglas is bringing splendid re-
suits was clearly shown Saturday aft
ernoon when George B. Doubleday, sec
retary of the chamber of commerce, an
nounced that total of 1873 inquiries
had been received since a week ago
Friday, when the first reply to the
clubs magazine advertisement arrived
here.
The first inquiry was received at the
office Of the Borderland club several
hours before copy of the magazine
from which the coupon inquiry had
been clipped was received from the
publishers. Since that date, only
week ago, the inquiries have continued
to come in in such numbers as to ne
oessitate installation of a special fill
ing and recording system and the aug
menting of the office staff in order to
handle the mass of correspondence
which has resulted from the first of
the Borderland Climate clubs series
of advertisements.
At a late hour Saturday afternoon
Inquiries had been received from 80
states, two had been received from
Canada and one from Porto Rico. Nine
teen inquiries coming from Pennsyl-
vania represented the largest number
from any one state, while Texas, New
York, New Jersey, Illinois and Mime
sofa were all represented with more
than 10 inquiries each.
The following tabulation shows the
number of inquiries received from each
state: Alabama 4, Arkansas 2, Cali
fornia 8, Florida 4, Illinois II, Indiana
3, Iowa 2, Idaho 2, Georgia 1, Kansas
2, Kentucky A, Louisiana 3, Michigan
5; Montana 8, Minnesota 10, Maine 1,
Massachusetts s, Missouri 2, New Jer
sey IA, New York 13, North Carolina
2, New Mexico 8, New Hampshire 1,
Oregon 1, Ohio 10, Oklahoma 3, Penn
sylvania 10, South Dakota 1, South
Carolina 8, Tennessee 8, Texas IA.
Utah 1, Vermont 2, Virginia 2, Wash
ington !, District of Columbia 2, Wis
consin Z, West Virginia 2.
A great deal of consideration was
given the advertising project of the
Borderland Climate club before the
members decided definitely to carry
comparatively small advertisements
which the club could afford to carry in
nationally circulated magazines would
not be conspiuous enough to attrat
any attention J.. w. Tardy, president
of the booster organization, maintained
however, that such advertisements
would be read if prepared in attractive
manner and a contract representing
several thousands of dollars was ulti-
mately placed with the H. K. McCann
Advertising company for advertise
ments to run in the Cosmopolitan,
American and Literary Digest maga-
zines.
Advertisements have already appear
ed in Cosmopolitan and the Literary
Digest and another is soon to appear
in American. The advertisements are
of novel and attractive makeup and
each advertisement contains coupon
to be used in sending for literature or
information. In most instances the
coupons have been used, but several
interested persons have also written
letters asking for certain specific in
formation regarding the city.
Tardy has prepared, in collaboration
with the Mccain agency, an unusually
attractive 32-page book, containing
nearly 100 half-tones, depicting scenes
of interest in and about Douglas. Ten
thousand of these books are soon to
come from the press and will be dis
tributed to many points throughout
the world. 1t was hoped that the books
would be available by the time the ma
tional advertisements appeared, but F:
since there was a slight delay in the
printing of the books the Borderland
Climate club is advising everyone who
makes inquiry that book will be sent /
them within a few days
1t is, of course, impossible in small F.:
magazine advertisements to give any
detailed information regarding the city
The advertisements were therefore
drafted only as a means of intriguing
the interest of the reader 1t will be
the purpose of the booklet to set forth
the inducements which Douglas has to
offer the prospective resident or tour
ist Those who saw the proof of the
book prepared by Tardy were all of
the belief that it was one of the most
unusual and attractive booklets of it's
sort they had seen and it is felt that