The daily worker. [volume] (Chicago, Ill.) 1924-1958, 1926-12-24

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Boss to slave as he pins on Loyalty Medal: 'Your
name will be in the next issue Of the Monthly
FertlIizerI"
power and Importance. The employe magazines
are planned to serve these ends. Many of them are
issued in plants having company unions, and these
devote considerable space to the benefits and ad-
vantages" of the works council accounts of meet
ings of employee associations, etc. To keep the
worker from feeling he is only cog in the ma
chine, driven for profit making. the magazine de-
scrfbes the process of manufacturing that he
may see the romance of the entire achievement,
and take pride in his workmanship To develop
his loyalty to the firm he is told how it grew what
dangers and risks were encountered. and how the
devotion and sacrifice of the workers brought it to
its present state.
In fact all the arts of the psychologist and jour-
nalist skdllfully brought into play. The maya
zines try to develop family" spirit among the
employees by dealing with items of personal inter.
est to them, such housekeeping. marriages,
cia events, sports. They advertize the various fac
tory clubs and mutual benefit schemes, trying to
stimulate feeling of unity and cooperation among
the workers. They seek to strengthen the personal
loyalty of the worker to his employer by giving
biographies of Officers Of the concern, describing
biiity from the position of oficeboy-the typical
fairy tale of Americas golden opportunities known
to every school boy.
A GLANCE thru few employe magazines is very
a illuminating on these points. Take the "Bethle-
hem Review called bulletin of news for the
ployes Of the subsidiary companies of the Bethle-
hem Steel Corporation The issue of November rs,
1925 tells about the 80 million dollar rebuilding pro-
tho Mo
and stock ownership plan gives results of the
ploye representative elections, the bethlehem
Plan. OF course, according to the magazine, the
rebuilding program due to the spirit of loyalty
and cooperation of the workers and will give them
better working conditions; while the 10000
ploye stockholders Will feel a due sense of pro-
prfetorship and realize how much they owe the
poration for all the benefits accrung from their
part ownership marvellous generosity on the part
Of the open shop, antilabor steel trust.
Another magazine, "The Firestone Non-Skd", is
published every other Wednesday as medium of
fellowship and cooperation among the employees
of the Frestone Tire and Rubber Company every
where" Here the unorganized, exploited rubber
workers told to speed up to give quality in maxi
mum production. In return, the company opens
chemistry classes, tells them how to care for their
gardens and organizes sports on the company ath-
letic fields The employees who have given 20 years
OF their labor to the company rewarded by get
ting their pictures in the magazines. Numerous
personal items printed, about engagements and
marriages, births or deaths. Thus the human fac
tor" is cultivated, in the interest of greater pro-
duction and class peace.
TINE Gary Workers Circle, published by the Hi
= nois Steel Co, devotes considerable space to
this human factor. In the issue Of May 1926,
special boys and girls number, the three funda
mentals in every chd's life-home, school, church"
are well advertised. Articles fire prevention and
eating page after page Of sports and boy scout
publicity pictures of classes in mathematics and
sketching news of employees social activties--these
form the principal contents. Thru all the pages
however, runs the refran-work harder, produce
more. Discomfort the steel slave is assured is a
"corrodng thing which STILES all better things in
his SOUL" and is full OF envy, malice, and unhoy