San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1926-01-03
MO n I / AUTO.
SALES UP %
PERCENT
Moon 5-passenger Coach
Important Factor
in Record.

| ing November, lJSo, are 20 per cent
ahead OF the sales for November,
1924, of which approximately so per
cent were Diana cars, according to the
Embleton Motor company.
1.-The Diana light strnight eight has
proven to be very effective and re-
sultful means Of getting sales for real
estate organizations in Florida; in
fact. our Florida representative re-
ported recently in a letter to the fac
tory that several large deals involving
20 TO % Diana Deluxe sedans were
closed with large real estate companies
in Florida" according to W. r.
Frashear. assistant general sales man
ager of the Moon Motor Car company.
He further said in a recent interview
at the Moon plant that "this phenome-
nal increase in the sales of Moon and
Diana cars in the face of what is con-
sidcred dull season may be attribut-
ed in some measure 10 the tremndous
activity in Florida where there is an
unheard of demand for automobiles
and where the automobile is one of
the most vitality important factors in
the great development in that state.
CLOSED CARS FEATURED.
"In the shipments to Florida dur
ing November, 1925, the Deluxe en-
closed models predominated, the de-
mand in that state being for cars up
holstered in luxurious mohair, the fin
est hardware and equipped with arm
rests, vanity sets, heaters, etc. strong
evidence Of the fact that the wave of
prosperity in Florida has created
demand for the very best of every
thing, automobiles included. Califor-
MIA one of the greatest, il not the
greatest, automobile state in the
Union also contributed largely 10 this
sales increase particularly in regard
to open models of Moon and Diana
cars, both of which are enjoying a big
sale in California.
"Of the total Moon and Diana sales
for November enclosed cars made up
about 50 per cent and the balance, it
is yery interesting TO note, were most
~ roadsters while open type touring
cars registered only about 1 per cent.
BIG SALES.
This il seems TO me is a very sig
nal thing as it shows rather conclu-
sively that the demand for the open
touring models is waning. In other
words the demand for what ia termed
the enclosed car. which in reality is Of
course a closed touring car, is rapidly
oTershadowing the demand for the
open touring models. As a striking
example Of this the sales for Novem-
Der, 1925. clearly show that the Moon
fiTe-pessenger coach deluxe for 1926
listing at 1895, at st. Louis proved
tremendous seller; in fact, we have
on hand now quite a large number Of
orders for this coach model due to the
popularity Of this Moon fiye-passen-
ger coach deluxe for 1926, not only
in Florida but Throughout the country.
THE body Of the new. Moon five
? ;enger coach deluxe is finished IN
Duco two-tone blue gray with a bell
line effect which gives the car grace
Of line and a particular beauty Of fin
ish, the lower pcnels being finished II
blue while the belt panel is done il
gray with the belt panel beads il
black. The upper panels are in blacI
offsetting the eolors Of the love-
panels.
ATTRACTIVE FINISH.
-The rear quarter and back panels
are Of pure black leather with orna
mental black and nickeled landau iron
The hood louvres are striped in iyorI
which gives the hood a distinctive ap
pearance. The upholstery Of tn
Moon fiye-passenger coach deluxe for
1926 is done in attractive tan cordu
roy, this corduroy having been made
by special new process under which
= the pile is so treated that it is said e
; make this material outlast even tbs
, life Of the car.
] In this coach we havo-~-s nbodieC
. such ultra modern equipment as four
: wheel hydraulic brakes which engi
neers concede TO be the only equip
I ment that really minimizes skidding
four-wheel brakes which being equal
lied at all times give positive brake
action, thus insuring safety; new bigk
leverage steering gear Of the cam and
lever type which has reduced steering
hazards 10 4 minimum and at the same
time has increased steering comfort
TO a maximum degree; a new device
4 light control lever mounted on ths
head Of the steering column which
eliminates the necessity Of removing
the hand from the wheel when switch
ing lights on or off az night, a safety
factor Of the first importance"