The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1926-05-11
TO ADVERTISE
FLORIDA AT
EXPOSITION
EVENT TO BE HELD ON
MILLION DOLLAR PIER AT
ATLANTIC CITY. N. j., BE-
GINNING JULY /


ATLANTIC CITY, N. j., May
1.-THE Florida Exposition sched-
uIed on the Million Dollar Pier,
Atlantic City, N. j., July / to
Sept. rs, 1926, is fayorably con-
sidered by Florida interests desir-
ing national publicity. Mr.. r. B.
SpaiFord, representing the Holly
IIiIl Grove and Fruit Co, of Dav-
export, Fla, was sent to Atlantic
City by his firm TO investigate the
advantages for advertising Florida
aud its resources. After a close
analysis Of the situation, he
strongly recommended to his firm
that they should secure represent
tat:on in the Florida Exposition on
the Million Dollar Pier. Speak
ing of Florida concerns n1aintain-
ing exhibits IN Atlantic City he
said; Practically all of the Flor
ida developments, who we're here
last year and the year before, are
remaining for the present season.
None Of the better developments
have withdrawn from their display
rooms on the Boardwalk !"
The Million Dollar Pier, with
more than 100000 square feet of
exhibit space, and providing also
a variety of high class entertain
ment features, makes an ideal
place for exhibitors desiring to
reach the vast national audience,
averaging $4,000 daily visiting the
Pier during the summer season.
The Florida Exposition will be
operated under the auspices Of
the Florida State Publicity Coun-
gil, Composed of the foremost men
Of the state, who win plan and di-
rect q publicity program, and give
representation to the state, the
counties, and leading communi-
ties for promoting agriculture, in
dustry and resort and residential
developments.
FIR. A. Conrad Ekholm, the mani
aging director, has conducted sew
eral very successful expositions in
Atlantic. City, including the Ma
t.onaI Advertisers Exhibition and
the New Jersey Hotel Exposition
in 1922, the Home and City Beau
tiful Exposition ia 1923 and the
National Art 4 Industry EXPOSE
lion in 1924 and 1925.
Mf Ekholm Is making a tour of
Florida studying the resources
and possibilities of different COM
munities, and comforting with diff
ferent officials and business men
so SIS TO plan the best representa-
ton for various communities and
counties, which win be invited to
participate. He has arranged for
a conference with State officials at
Tallahassee. W@en starting on
this tour he stated: while we
have no time to lose, If everyone is
prompt in taking advantage of the
fine opportunity offered to pro-
mote Florida through the Expo
sition, it can be- made one Of the
most important national publicity
programs in which the state has
ever participated
Last year travel experts esti.
mated that ten millions Of people
visited Atlantic City from July 1
to Sept. Is. This year, due to the
opening of the Delaware River
Bridge, and the Sesqui- Centennial
Exposition, and an increase III
number Of conventions booked, all
past records viii be broken. phila-
dclphia has hotel accommodations
for less than 10 per cent Of the
Sesaui visitors, and 80 per cent
~ them viii seek the comfortable
hotels of the seashore for aceom-
modations..
A large percentage of this
crowd coming from every state in
the union and from foreign coun-
tries can be attracted to Florida,
the land Of sunshine with its un-
limited health end wealth will be
more appreciated IL its advantages
are properly presented to this vast
audience.