White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1926-06-18
new FRUIT LABEL NOW
READY FOR DISTRIBUTION

Believing it would be helpful to tn,
growers of the Valley and to get tn,
plan started, the Milwaukee Railway
has assumed the expense of design
| ing general trade mark for th'
Priest Rapids Valley and has pro.
vided stones, cuts, etc, which shipper:
are invited to use. Copies of th'
small fruit label and apple wrapper
are enclosed. The design of the apple
box label has been adopted by tht
c. M. Kopp Company and the Per
ham Fruit Company and it is thought
the American Fruit Growers and
others will use it soon.
That the design and plan for its use
may be tried out, the Milwaukee Rail
way has also made provision for print
ing some of the small fruit labels and
the extra cost of printing on certain
of the apple wrappers, distribution tc
be made as equitab,N as possible
among the growers. A further supply
may be purchased by the growers on
their own account through certain OF
the fruit and printing companies.
A keystone of the apple box label
has been provided for the use of all
shippers. For every shipper of Is cars
or more, the Railway company will
prov:de a small stone of the fuit COM
rany's or growers label, in reduced
size, which may be inserted in the
lower left hand corner of the keystone.
For shippers of under Is cars, the
keystone will be available and the in
sert stone can be purchased by the
growers at minimum of expense.
The use of the appe box labels from
this trade mark design is to be limited
to extra fancy and fancy grades and
the pack kept to standard.
A plate has been provided of the
small fruit box label and is in the
hands of the Pacific Label Company,
Seattle, Washington, who will furnish
whatever quantities growers may de-
sire at $1,000 per thousand in lots of
5000. A few thousand of these labels
have been printed by the Railway
Company and are being sent to the
commercial clubs of White Bluffs and
Hanford for distribution and trial
The Railway Company has provided
miniature plates for use in printing the
genera trade mark design on apple
wrappers. AS this type of printing
can be done economically only In
large quantities, provision has been
made to have certain number of these
wrappers made available through the
fruit companies of the valley, with
out extra charge for printing. 1t has
been suggested to the fruit companies
that they have additional wrappers so
printed for sale at the increased
cost of printing to such growers who
desire more Of the printed wrappers.
than would otherwise be available.
The cost o4' the Wrappers SO printed
should be less than one cent per box.
Use of the trade mark for apple
wrappers is likewise limited to extra
fancy and fancy grades only.
A folder to contain the dining car
menus has BEEN designed carrying
the general Priest Rapids Valley
trade mark on the front cover and
brief description of the Valley on the
back, and is to be used on the dining
cars to advertise Priest Rapids Valley
products on such days as the Valleys
fruits and vegetables are featured.
Beginning in the near future, the
Milwaukee dining car service proposes
to present to it's passengers from time
to time choice fruits from the Priest
Rapids Valley. For this purpose
suitable fruit tag has been designed to
accompany, carrying the general trade
mark idea and appropriate advertis-
ing.
Future pamphlets, ETC., put lout by
the Railway Company for advertising
the Priest Rapids Valley, will have a
cover design embodying the general
trade mark n1an