Evening star., 1926-03-19
WHY BOW
TO THE
PARISlENNE?
Why must American women
lock to her ~ the personi6.
cation Of chic?
What I think 10 the one di-
ference bstwssn the Parisi-
enne and the American.
s>.By Sarah Van Rensselaer,

is ference bstwssn the fdrisi-
Ia enne and the American. z
lE>e.By Sarah Van Rensselaer, e>SS
lROTH in New York and Paris I've
- always been concerned witE the
buvine habits of women OF fashion.
III don't mean of women of wealth
alone. because the woman of most
limited income may have the style
of princess.
Rv the term "a woman OF FASH
ion" mean nothing which con-
Germs the pocketbook exclusively.
OF course. there is one fundamen-
tai difference between the ParlsIenne
and the American which does con-
Germ money-the former never has
so much to spend on gowning her-
self. Her fame for chic is certainly
not on the basis of expenditures
alone.
| I think the real secret is IN a
mental rather than financial realm.
| NV feeling is that the. FRENCH
woman ALWAYS thinks before sne
buys. whereas the American is too
often led by impulse.
| Yet this is strange An American
will spend days and days deciding on
the interior decorations of her home.
For instance, she will have numer-
Gus conferences regarding a treas
ured antique piece of furniture-or
the proper cretonne-the harmoniz-
ing walls. She will preplan her home
with infinite detail.
Primarily. the French woman does
that with her wardrobe: secondly.
with her cuisine: thirdly. her inte-
rior decorations. Her costume is the
most serious matter with her. She
dares not make a mistake. Her pur-
chases must be thought out care
fully, because she cannot afford to
be impulsive.
| This tendency. happily. is growing
| in America. With the transplanting
of fashion so expeditiously nova
days, there is also coming to Amer
ica something of the Parisiennes
feeling" for chic.
| This is a hopeful situation. Not
l so IONf. ago WClC WIZ
felt tat "the latest" was all-impor-
liant. Nowadays there is growing
tendency to apply the Parisiennes
ideal of thoughtful pre-planning.
| Nowadays there is also enlighten-
ment as regards the combination of
style and economy. One need not
sacrifice all to the vogue of the mo-
ment. While French ingenuity pro-
vides the mode. it takes American
ingenuity to wed it to practical dura-
bility.
! To generalize less. | mean that
while the latest edicts of Paris can
be adapted over here. it takes
house like Julius Kayscr & Co. with
all its worldwide resources. to give.
for instance. sheer pair of evening
hosiery that other wanted quality
sturdy wear
In my goings about from Spring
opening to Spring opening. from
shop to shop and manufacturer to
manufacturer. I am delighted with
the Kayser offerings this Spring, as
| I know you will be.
This great house specializes in
those three intimate articles of the
toilette. hosiery. lingerie and gloves.
the three items which touch ones
skin.
They specialize. likewise. in silk.
They bring. this season. the elegan-
cies of Paris. seemingly fragile. yet
uniquely durable They bring the
current originations. yet not at i'm
port prices. Thew offer exquisite
and dainty things. but made 10 wear.
| All because Julius Kayser & Co.
has one unchaneing policy Its label
guarantees 1907 pure silk and 1000
pure dyes. plus fine workmanship.
| Styles may change with the sea-
sons. but kavser quality ne7cr.
Kayser standards are ever the high
est.
This accounts for the ever-increas-
ing number of women. believe.
who are learning to THINK before
they buy. They insist upon seeing
the Kayser label.
| To buy otherwise is sometimes
Disappointing. Mere looks" and
mere "feef' are often deceptive.
f. Let me give you an example.
There is the genuine full-fashioned
hosiery. such as Kayser makes.
There is the imitation. The genuine
has real seam which runs from the
toe-tip to the top of the stocking.
1t becomes fitted hose. knit to
conform to the leg and not losing
its shape.
The imitation is merely the old
fashioned tubular hosiery with a
fake seam running up the back.
With the first washing it loses its
shape-twisting and wrinkling around
the ankle in loose folds.
So often it is with the claim of
pure silk" and pure dyes" There
is often loading" or weighing"
also. which gives fictitious impress
sion of weight. Mere weight is not
an indication of quality. Kayser
hosiery is nesrr weighted.
With the present-day tendency of
"outfts"-that is. the proper set of
lingerie. hosiery and gloves for each
occasion-it is highly necessary to
THINK, as the Parisienne does. be-
fore one buys. 1t isn't at all wise to
buy on impulse.
To do so means short satisfaction
and quick disappointment.
My advice is to buy carefully. to
look for the label Do not be misle'
by pretty pictures or hysteric claims.
Do not be guided BY "feef and