Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1926-03-16
I'm OUR
VALLEY

iSSehb CnaHRe IN size Oh lne
type pages of The Herald has
brought several letters Of compli-
mertary comment on the change.
They are so nice, that The Herald
feels II could be accused of failing
TO blow its own horn" If they were
not published.
The first to arrive was from Fred
NJ. Herndon, publicity secretary of
the San Antonio Chamber OF Com
merce.
Il take this opportunity Of com
plimenting The Herald on the new
equipment recently added. and which
has given The Herald a real citified
appearance.
"There has never been anything
the matter with the selection and
writing Of news matter published in
The Herald, but the new type faces
and the enlarge ment to an eight
column paper has added the general
effect Of dressiness, which helps
greatly in placing The Herald among
the best small city papers in the
South.
"The Herald is one of the few
papers coming to my desk that
read religiously and regularly. I
feel that | have almost as many
friends in the Valley as | have in
San Antonio. and by reading The
Herald, I am enabled to keep in
touch with Valley progress, and the
welfare of my friends there. in both
Of which am intensely interested. "
L
For the following we are indebted
o % Editor Edmund Williams of the
BNeslaco News:
-" "The Brownsville Herald Is step
Sang out now with eight columns in
on cad of seven. Congratulations
6she Herald is the Valleys daily and
- getting to be a better paper,
ttaily."
10.
c. s. Deane Wasson, president of The
Deane Wasson Company. adver-
sing counsellors, Houston, writes:
Congratulations on the new
VI ttkhN AOE Int
Brownsville Herald. Every day in
Every way The Herald Is getting
C5etter and better"
Under the heading, Newspaper
Improvement" The Corpus Christi
Caller, which has always evinced a
friendly interest in The Herald as
The Herald has in The Caller, says:
"The Brownsville Herald appeared
last Monday greatly altered in ap
pearance, having changed from seven
To eight column form. In a page one
editorial il calls attention 10 the
new style, not boastingly. but just as
a matter of course.
"This is one of the improvements
made in The Herald since II has been
acquired by its present publisher.
Others. no doubt. will follow. The
Caller extends its congratulations.
Brownsville citizens feel proud
of The Herald, and with reason. 1t
has kept pace with the development
of Brownsville and the Rio Grande
Delta"
The viewpoint of the advertiser on
the change Is outlined in letter
from J. p. Samuel. advertising man
ager Of EdelStein's, Brownsville and
McAllen:
Il think you are to be congratu-
lated. and The Herald highly COM
plimented on the change which you
have made from seven 10 an eight
column paper. l know, from the ad
vertiser's standpoint. that you will
be able to give better position and
display to the advertising. and also
improve the general appearance of
the paper through type arrangement.
1T is certainly pleasure to see
this change take effect, along with
all the other improvements which you
have made during recent months, and
am sure you will receive the loyal
support OF the advertising fratern-
ity. which you so richly deserve.
With best wishes for your continued
success" etc.
We suggest that newspapers which
are interested in conducting a news
paper poll on the question Of prohi-
bition, extend the field of balloting
to below the border.
They might as well. we should
think. Few people are interested
in the subject.
A "straw vote" rarely Is worth
in results the time it requires to
take ii.
Many visitors scheduled during the
next few weeks. The Southwest
Shippers Advisory Board the latter
part of this week. with something
.lilr 500 delegates and friends. And
zoos same time. The Houston Port
ess- .aIssion and other prominent
citizens Of the citv at the head of
NAVIGATION on Buffalo Bayou. Then.
in April, the Dallas Manufacturers
/ Wholesalers Association. and a
= r-ainload of doctors from over the
70 alton. on their way to Mexico.
= Early in June several thousand visit
sors will attend the convention of
Texas Volunteer Firemen at Har-
lingen.
The Lower Rio Grande Valley is
Becoming more and more an attrac-
tion. Jackson Elliott of st. Louis,
connected with the Lone Star Immi-
grafton Company of Brownsville,
-. A. r.1,..- t. - al +opOuoa IN