Evening star., 1926-08-18
PROSPERITY GOES
ON IN REAL ESTATE
"High- Pressure" Man, How.
ever, Has Disappeared
From Picture.
BY J. E. ROYLE.


NEW YORK. August 1s.-The real
estate market throughout the country
Is ouieter today than ii was month
ago-and. like many people who have
taken similar courses during the not
spell, Is fee ling better in consequence
Activity. however. is fully apparent
Reports OF transfers and conVeNances
from typical centers show that the
real estate business done so far this
wear has run over per cent higher
than for the corresponding period of
1925
Building activity is holding strong.
but 1t is noticea BILE that the trend in
the larger cities is away from apart
nent and hotel construction and to-
ward industrial building. The volume
Of building and Of real estate trading
In the suburban and rural sections
has been increasing rather than di
minishins.
II is natural that the resort develop
ments should he especially active at
this time of year and this is the case
at present. But the activity Is far
healthier and less hectic and fever
ish than It was last wear or even a
month ago. Hundreds of millions of
dollars are being spent in all parts
Of the country in developing suhurba n
and resort property. This trend is
on the south to the most northern
Minnesota. Maine, Montana and
Washington lakes.
Water Sites Sought.
Sites with water fronts have been
in demand from one end of the coun-
try to the other. Such property has
Jumped in value in conformity with
the demand and the advances in many
q hI
grams OF development. Millions Of
dollars have been spent on golf
courses alone, for the hold which that
game has taken on the American
public has done as much s any one
thing to promote suburban and resort
development.
Not everybody who has engaged in
real, estate transactions has made
money. Thousands have lost it. This
does not mean. however. that the
boom is busted" in any particular loca-
ton. or that real estate is due for a pc
riod Of 'innocuous desuetude." Many
purchasers who had their sights raised
for quick profits and easy money vio-
lated all the principles of real estate
investment and lost heavily in conse-
ouence. They failed to look to the
future and to discover how certain
plans for improvement were to be ex.
tended and maintained.
Many bought on the installment
plan with only vague ideas as to
where the installments We're to come
from and found nobody to take their
interest in the property off their
hands. Some who bought for a quick
return forgot that the very man who
promoted the development and sold
them the property was necessarily a
competitor until all the development
Hicn0Cnd nf
however. who bought property and
homes on instalments have found in
such purchasers both profit and salts
faction.
High Pressure Men Gone
The voice of the real estate sales
man is by no means stilled. but the
high pressure" salesman. who drop
ped honeyed words while violinist
played AT his elbow to inspire him has
dropped out Of sight. The effort has
been to put sales on a business. not
sentimental or emotional basis. With
that idea In view. many college grad
yates have been pressed into service
as statesmen this Summer. This has
not always been productive of results,
according to one large operator here
In the last year he has employed 1o1
college men from IL institutions. One
man made $4,000 in commissions. but
the average for all amounted to about
81 day. The man who earned the
$40 1000 worked part Of his way
through college and knew no one in
New York. His employer expects him
to make $4,000 this year.
Residential rents in most sections
are now well stabilized. Canadian
rents are increasing As are real estate
sctivity and building construction in