Douglas daily dispatch. [volume] (Douglas, Ariz.) 1903-1961, 1926-03-19

IN the city why have you not told
the world about Douglas before?'
The advertising man then went into
the field which he representative
of selling a city to the world ant
he forcefully and convincingly offered
figures ana facts TO prove that the
aims of an Ideal CLIMATE club are
real-that they can be realized and
that they spell progress if rightly, in
diligently and a91y directed
Following Harris talk, ]. w. Tardy
named the following board of di-
rectors which were given the APP
prevail of those present; John Gro
well, D. C. O'Neil, Albert Stacy, c.
c. Mcbride, Rex Rice, James Logic,
Alfred Paul, George Buxton, E. j.
Huxtable, J. F. Sexton, George Jack
son, w. A. Bates, S. G. Dowell, Rus
sell Meadows. j. w. Tardy, Fred
D. Hubbell, A. B. Packard, w. H.
Meischer, A. ]. McKinnon, A G..
Crouch, A. A. Sundin, j. Douglas
Cooper, T. T. Schofield, w. w. Wind
ham and Dr.. E. w. Adamson. These
directors will meet in the near flu
ture to name the officers of the
club which will include a president,
probably two vice presidents, a Sec
rotary and a treasurer.
Rev. Foreman TOastmaster
Rev. c. A. Foreman acted as toast
master at the banquet which fas
efficiently and dainty served by tho
women of he Methodist church and
enjoyed by all present Throughout
the dinner, the new orchestra at
the International club, Aqua Prieta,
played many popular numbers and
their soloist sang splendidly. Mayor
A. E. Hinton was guest of honor
but was not called upon to speak.
The first speaker of the evening
was Mrs. Dixie owen who is here
representing the Clara Barton Mem
orial association and who spoke
briefly on her activities in this. city
and her pleasure at being able to
talk at the dinner. The Rev. Fore
man then introduced H. E. Middle
ton, state superintendent of the
Arizona's Children's home who made
brief appeal for funds for his
organization and who spoke briefly
of the work of the association, men
tfoning also that he had Jailed to
obtain the o. K. of the local cham
Der advertising committee for his
canvass for funds.
The attendance prize of the eve
ming was a hammer and since no
knockers were invited, was turned
over to Mayor Hinton to use if
necessary, ION the head of anyone
whom he may near talking dis
couragingly about Douglas
J. w. Tardy then spoke for few
minutes, mentioning a few of the
unappreciated advantages of Douglas
and calling attention especially to a
letter received here from the man
ager of the ]. c. Penney company
store at Tucson, praising the work
of the Sunshine club in that city
and expressing the hope that Doug
las achieves success with the Ideal
Climate organization here.
Harris Address
Harris was then introduced and
went directly to his subject, speak
ing clearly and interestingly from
start to finish. He first stated that
he could not comprehend why Doug
las had not made itself known to
the world long ago and then went
on to praise the various features
of the city which he had seen during
his tour here. He told his hearers
that the basis of advertising is to
tell people who do not know what
a city or establishment has, just
what it does offer to the world
at large. The idea of city ad-
vertising is to gain greater popula
ton, to have larger bank clearings
and to increase. its business and
residential areas, the speaker as
serted There are two outstanding
things which 1 have been able to
perceive at once that you folks
of Douglas have to advertise" Har-
ris continued, "and they are climate
and opportunity" Under opportunity,
he listed a field here for industries,
for agricultural activities, for health
seekers and for the building up of
a great tourist business.
When it comes to the point of
to whom to advertise, the advertis-
ing man said you must include the
whole world, for inquiries from clubs
now in operation show that they
have interested people from every
state and nearly every place in the
civilized world
How To Advertise
How to advertise your city most
effectively ?"-thal is the next ques-
tion,'' Harris declared, "and our
agency has found that the pages
of nationally-read magazines are the
best method to adopt" He then Of
fered figures showing results of the
advertising campaign carried on in
other cities of the country and spec
tally in this section, using Phoenix
Ell Paso and Tucson as the basis
for his resorts. Before going into
that field however he stated that
he could only give results on other
cities and that it was up to the
resident of Douglas to ascertain
their advantages and their problems
and his business to lay its fea-
lures before the public.
In Phoenix over a three year
period, Harris reported, $56,223 was
spent in advertising the city, which
sum secured $4,000 inquiries from
various parts of the world and
brought 977 new residents to that
place The average three-year arrival