The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1926-05-07
10 900 LAKES
CAMPAIGN OPEN.
MINNESOTA RAISING A $50, 900
ADVERTISING FUND-MANY
RESPONSES.

One hundred and eighty-six com.
observing Ten Thousand Lakes
Week, which has been designated by
Governor Theodore Christianson, by
proclamation for the week beginning
May 3.
Last week the first of the adver.
Using of the Ten Thousand Lakes
Association appeared in Illinois
Iowa, Missouri and Nebraska news
papers as well as other publications
IN the central part of the United
States At the same time advertise
ments also appeared in Outdoor Rec
reation, Normal Instructor, Field q
Stream, Outdoor American, National
Geographic Magazine, Nations Bust
ness, Harpers, Atlantic Monthly, Re-
view of Reviews, Scribner's and
Worlds Work.
The response to this first barage
of advertising was spontaneous and
the mail on Monday brought to the
Offices of the Ten Thousand Lakes
Association 203 letters from persons
who intend to spend their 1926 sum-
mer vacation in Minnesota. This,
according to H. C. Hotaling, execu-
tive secretary is an usually large
NUMBER of inquiries, and is equal to
the number received during the
heaviest part of the 1925 season,
which was Minnesota's banner tour
list year
Advertising that is to appear lat
er in the season will be placed in ad-
ditional magazines, including the
Saturday Evening Post. The pub
locations in which the Ten Thousand
Lake Association will advertise dur
ton of more than 100000
The splendid response received
from the first advertising, is, accord
ing to Mr.. Hotaling, an emphatic en-
dorsement of the general plan of
development mapped out by the Ten
Thousand Lake Association this year,
and the state, to enjoy the greatest
possible returns, should have the
support of every community in put
ting over the proposition as plan
ned with the expenditure of $780,
900 in view.
That the opinion of Mr.. Hotaling
is being shared by business men
throughout the state is evidenced by
the number of splendid letters re-
ceived at the office of Governor
Theodore Christianson following the
appointment of chairmen in the vari-
Gus communities, and the governor
speaking of the campaign says: ct
is a matter of personal satisfaction
to me to see the manner in which
business men and prominent citizens
throughout the state are giving of
their time and energy and making
this enterprise possible for Mime
sofa"
A drive is on throughout the
state for the advertising fund.
There will be no drive for funds in
Ely or the Arrowhead Country this
year for the Ten Thousand Lakes
Association according to an agree
ment reached by officials of the
Lakes and the Arrowhead Associa-
tons at a meeting in Duluth Friday
which James Moonan OF this city
attended as one of the directors of
the Arrowhead Association.
At the meeting i'm Duluth it was
decided to coordinate the work of
distributing literature and to avoid
a duplication of effort in this Sec
ton of the state. The directors of
the Arrowhead group agreed to APP
propriate $4,000 to the Ten Thou
sand Lakes association this year, in
addition to 81, 250 as the remainder
due for last year. In return the
officers of the Ten Thousand Lakes
association voted not to hold a
drive in the Arrowhead country in
1926.
"By this agreement we have
avoided a financial drive in the