The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1926-12-09
NEWSPAPER COMMENT ON MERGER

IL. Is
the head of the job printing department under his
former boss. Mr. Rattle is am AL job printer
par excellence, and loves the work he is so proficient
in. Mr. Rattle before coming to Bertha was work
ing under Asa M. Wallace in the Sank Centre
Herald office Then when he purchased the Bertha
Herald and had charge of that for several years.
He never quite satisfied with the regular little
town newspaper work But with longing desire
for regular job work he was 1ured back to SauR
Sank Centre News. Now the report says that the
two Sank Centre quill masters have laid down the
sword of pitiless publicity for the pen of common
incorporating as The Sank Centre Publishers with
"a capital of $4,000. 90. Asa M. Wallace is edi-
tor, Edwin l.. Rattle is the associate editor and
M. J Fleming formerly of the Norwood Times
is manager We rejoice with Mr.. Rattle in the
change and here is wishing The Herald-News sue
cess. Bertha Correspondence in Long Prairie
Leader.
In Wadena and Sank Centre there have been
mergers of newspapers and these progressive cities
will now have one EACH This same thing has been
done before in both these towns-and then some
body gets dissatisfied with the one paper and
second started, which had hard experience
and was just enough competition to take the vel
vet out of the paper that had covered the field so
WELL If the Sank Centre and Wadena business
will stick by the one paper each has, they will
be wise. One well supported paper in towns Of
their size can do more for them than two just
struggling to get lving-and the advertisers will,
get better service at less cost-St. Cloud Journal
Press.
The business men and citizensof Sank Centre
are to be congratulated upon the consolidation OF
the two papers of that town. 1t will them
large in advertising bills and newspaper SUBJ
scriptions while at the same time giving them as
will be good and will be big factor in
helping to build the city and community. Con-
sodation of papers in towns with populations under
$500 so as to have but one good strong paper is
coming to be the rule throughout the entire coun-
try. The result is papers of the booster and COM
munty type instead of papers of personal and par
tisan character and it all works for progress. We
predict the consolidation will be highly satisfactory
and pleasing to Sank Centre-Long Prairie Leader
The latest Minnesota merger is at Sank Gen.
tire where the Herald and the News have Joined
hands Asa M Wallace of the Herald is at the
head of the combination, which is corporation
capitalized for $4,000. For the past four five
years Sank Centre publishers have been trying to
conduct two papers in town of g. SUI and have
found 1T anything but paying proposition. Com
bination is the word of the hour, and before an
other year passes more unnecessary publications
will either be merged or turn up their toes-A M
Willer, Wilmington Herald.
The News and Herald at Sank Centre have
been consolidated and articles of incorporation of
the Sank Centre Publishers, Inc. with capital of
$4,000, have been filed with tue secretary of
state. Asa M Wallace, formerly of the Herald,
is the president and editor and Edwin L. Rattle,
cate editor of the merged organization. M. j.
Fleming, former editor of the Norwood Times, will
be general manager. This gives Sank Centre a
combination OF newspaper talent in one organza-
ton which should make things hum.-Western
Newspaper Union.
News was received here this week of the con-
solidatiOn of the Sank Centre Herald, edited by
Asa M. Wallace, and the Sank Centre News, edited
by D.. L.. Rattle, former publisher of the Bertha
Herald. The new company will be known the
ltQnfrQ 'p1h1I Inc ,ifo1c ~, a.
placed at $4,000. Asa M. Wallace will be the
editor of the merged publication, Ed L. Rattle, vice
president and associate editor, and M. j. Fleming,
former editor of the Norwood Times, general
manager The new company should be one Of
the strongest in the state. Mr.. Wallace is one of
the best known and strongest editorial writer's in
this section, while Mr.. Rattle is who knows
every angle of the country newspaper game. Con-
solidation of the two plants at Sank Centre means
that the business men of Gopher Prairie will now
be served by one strong publication, in charge of
of two weekly papers serving the same field Sank
Centre is to be congratulated Herald.
The Sank Centre Publishers, Inc, with a cap
day in the office of Mike Holm, secretary of state
This merges the Herald and News with Asa M :
Wallace former editor of the Herald, as President
and editor and Edwin L. Rattle, former editor of
the News, vice president and associate editor M.
j. Fleming, former editor of the Norwood Times
will be general manager Sank Centre is one of
the best towns OF It's aze IN the state but one
newspaper is enough even with all the possibilities
the city offers This will give Sank Centre business
houses circulation that should be very profitable
from an advertising standpoint. The publishers
are among the leaders of newspaper men of our
great state and will give that city the best of
vice and metropolitan style newspaper. We wish
our old friends the best Of success.-Richmond Re-
porter.
The Sank Centre Herald and the Sank Centre
News have combined to form a corporation, with
WI IL. - aya1I iAo,,f.
Ed Rattle, editor of the News, as vice president;
and Mr.. Fleming, formerly Of the Norwood Times,
as secretary and treasurer. This splendid array
of JOURNALISTIC talent should give Sank Centre an
-Melrose Beacon.