The Washington times., 1926-10-06
PROGRAM
RADIO THRILL |

AuIDBO uHlIhuG6
Static crashes that swept through
receivers like q train Of empty
freight trains negotiating a long
bridge complicated loud speaker
reception LAST night-but did not
keep out programs. Music and
speeches came i'm from all sides,
that from the West being accom-
panied by less noise than that
from the North and South. A fair
night for tuning, however, with
plenty of good tunes.
The great Mississippi showed its
versatility by overflowing the first
pages of the newspapers, where
record of it's ripping, tearing, de-
stroying floods have the headlines
second in size below the world
series, and flooding the living
rooms Of radio listening millions
through the loud speakers last
night with the most novel enter
tainment of the season. There may
be better or more varied forms of
entertainment than the Eveready
group OAlIdCLSu 1IOHI 4L0Ad "a
ber's story, 1.-The Show Boat'-but
we don't get them on the wave
lengths! And we don't get them
many other places.
Unique in conception, almost per-
fectly executed as conceived, and
vivid in its presentation Of Sc
quential arrangement of just the
high spots Of the story, the radio
presented a brand new form OF ell
tertainment, possible in no other
medium, in q brand new way, as
though it had been doing things
that way all the time.
MAKES CHARACTERS
LIKE THEIR STORY
It is something of an adventure
to take the characters OF popular
story from between the pages OF
the book in which they seem TO live
and make them give even a SEM
'blance Of that same life on the stage
or in motion pictures or other
formal of the world Of make believe.
Yet that was done with all the
Show Boat" people. Not only
done, but the audience was let in
on the process of doing it, with the
publisher of the book himself in
PRODUCING the characters-and then
gathering them up at climactic
period and packing them back be-
tween the covers again, so that the
audience must buy the book to find
out how the story finished!
Clever, 1 calls it-all the way
through, as entertainment. advertis.
ing or what have you?
Russell Doubleday, the publisher;
lionel Atwill, the actor, and above
all the unnamed genius who con-
ceived the stunt, did an almost per-
feet job. Come on with another!
SPARK PLUGS
FLASH MERIT
AS though one novelty wasn't suf-
ficient to make a listening evening
complete, the spark plug industry
flashed across the dials with a
world beaten of brand-new musical
observation-disclosures was musical all
the way through, including the an
With corking quar-
tet that was, oddly, q good bunch
of solo singers as well, poppy
orchestra, that included some expert
instrumentalists, WIZ did itself
proud with it's new venture, and the
spark plugs returned the compli-
ment by never straining the tenuous
WIZ transmission, so every note of
it came to WRC without a. blemisn!
The third novelty of the even
ing did not come to WRC as the
other two debut WEAF launched
it on its way with considerable flare
and style when the jolly Buckeye
Bakers were introduced to sing a
program subsidized by malt syrup
The Jolly Bakers
were just that with their music and
will be watched for by radiotics next
week.
There were quite a numebr of
things on the air in various Sec
as the WGY and WHAM
joint broadcast of an orchestral con-
cert that included the introduction
of a "griffen," an odd stringed in
strument. But the three programs
that have been noted We're so far
and away the finest as we'll AS the
newest ideas that they will stick
in the minds Of all who heard them.