Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-03-19
ADVERTISING talk
INTERESTS AUGUSTA
.kIWANIS MEMBERS
Edward ]. Quinn of Portland
The Speaker At. Thursday
Luncheon Session

Without advertising, business on
modern scale would be impossible
and INSCRIPTIONS men have not been
slow to realize the possibilities for
them In this new and tremendous
force ana the most extraordinary in
genuity has been exercised in floating
advertising propositions to wheedle
money out of the business communi-
ty. This In few words expresses
the theme Of the talk Of Edward ].
Quinn OF Portland speaking before the
members of the Augusta Kiwanis
Club at the regular luncheon session
Thursday noon.
Mr.. Quinn said in part:
zone class of advertising Is plainly
fraudulent, and the business man de-
Ponds after all en- the information that
he may possess, plus common sense
and good judgment to combat this
Many methods have been devised to
secure protection against this specie
of fraud and in some cities the BUSH
ness men have organized in self-de-
Tense to prevent this unwarranted
strain upon their finances. They have
appointed censorship committees COM
posed of their own members. with
agreement among the merchants to
not been scrutinized by this commit
tee.
This is an admirable plan and has
proved effective when the members
have lived up to the agreement, but
unfortunately many merchants have
allowed timidity to overrule common
sense and have not backed up their
committee nor lived UP to the agree
ment made. This has been the expert
ence of most of the cooperative meth
DDS. as the average merchant rarely
trusts someone in his own line to do
his thinking for him and this lack Of
confidence has in the past, and will in
the future, wreck such plans as the
censorship committee.
He showed several publications
which have been floated in Portland
and have been found to come under
one of the two classifications named
above. and told something Of the way
they had been solicited. He declared
that probably SIS, 900 was spent last
year in Portland and 5000, 000 in the
State for this bad advertising. In
closing he read his ten command
ments' for those approached to sub
scribe to this type of advertising. The
commandments NAV be summed up
into the slogan Investigate Before
You Invest"
Mr. Quinn is of the Merchants and
Manufacturers Protective Associa-
ton of Portland and came as last
minute substitute for Phil Shorey,
publicity director for the State of
Maine Associates, who was scheduled
to speak but who was unable to come
because of illness. The substitute.
- ~ Il l. 10
message was particularly interesting
to the members of the club.
David Bowie of. Litchfield. formerly
of New York. was the guest Of Fred
eric Mason, and Mr.. Bowie consented
to sing for the club. His two de-
lightful solos. IT Fear No Foe" and
"If T Were Rose" were greeted with
much applause by the club members.
who appreciated the splendid manner
in which the singer presented these
two songs.
In the absence of President Frank
Mace, Vice President Frank G. Far
rington presided in a very able man
ner. He announced that the program
of next week would he in charge of
the membership committee, of which
Henry A. Briegs is chairman. and the
one of the following week will be un-
der the direction of the music COM
mittee, of which Ernest r. Hill is
chairman.
A resolution was presented by r.
Haisev Jackson and adopted by the
club in which the club expressed its
appreciation of the public spirit which
Mrs Elinor Woodman and Charles I.
Bailey of Winthrop have shown in
keeping the MISUNDERSTANDING high
way open to travel for the past four
winters. It was voted that copy of
these resolutions he sent to Mrs
Woodman and Mr.. Bailey.
Blaine Owen reported briefly that he
in company with Charles Quincy,
Chaplain Hayes of the National Sol
diers' Home and Arthur SeMerrill had
attended the charter night meeting of
the Westbrool club last Tuesday.
Ralph Weber, speaking on behalf
Of the club, presented to Vice Presi-
dent Frank G. harrington a copy of
the life and Letters of Walter Hines
Page" In appreciation of his splendid
showing I'm the spelling match between
the Kiwanis club and the Augusta
BPW club in which Mr. harrington
finally proved winner.
The meeting was a very interesting
and productive one and there was