The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1926-12-02
A JOURNALISTIC FORWARD STEP

In the merging of the Sank Centre newspapers
into strong publication which will be thoroughly
representative of the development and progress of
the city and Western Stearns county the publishers
are following the trend of modern journalism.
While Interior motive actuated the promoters
of the Sank Centre Publishers, Incorporated eXper
fence has proven that the communities, have in the
last ysis been the greatest benefciares of
paper consolidation.
The burden of supporting two newspapers of
about equal merit has proven irksome and very
satisfac Dry to the advertiser. The subscriber who,
in sense of civic layaIty mas supported all of the
newspar. rs of his community, has been thor
oughy Itistied with either because of the repetition
of the stories.
The lhree publishers backed with combined
nesySpar experience of SO years, which modestly
submit uud quality them to successfully cope with
the JOURNALISTIC situation of this community.
Tht uppermoSt at all times will be to publish
a newspaper wlch will thoroughly represent the bus
mess professional and the farmers of Sank
Centre ;nd Western Stearns The Hfe-blood OF any
commun.ty in Central Minnesota is absolutely de-
pendent upon the prosperity of the agriculturist.
The columns IF this newspaper will be open
to business man and farmer for the full discussion
OF all mters of public interest whether they square
with the editorial policy of the paper not. The
more July public questions discussed the better
informeI will be any community
We hope to receive the united material and moral
support OF the community. In return for this
shall us every means at command publish
newspap OF which the community can take par
donable pride.
The combined circulation of the Herald and the
Nows gives the consolidated newspaper a circulation
several hundred greater than has been enjoyed
by si-gle publication of this city at any previous
time.
There will be some confusion in the organization
function properly. This weeks issue is not
what expect to make the paper. We will improve
from week to week but do not expect the peak
of efficiency and service will ever be reached.
In discussing the merger the St. Cloud Times of
Monday evening says:
Congratulations extended to the peo-
pie of Sank Centre upon the clearing up of
the newspaper situation in that city. AS
announced in The Times on Saturday a. con-
soidaton has been effected between the
Sank Centre Herald, owned and published
by Asa M. Wallace and the Sank Centre
News, published by Edwin L. Rattle. The
two properties have been merged and will
hereafter be owned and operated by
poIation to be known the "Sauk Centre
Publishers Incorporation" Mr.. Wallace is
to be the president of the corporation
AMI editor of the merged publication Mr..
Ratle, the former editor of the News is
to be the vice president, and associate
editor, while NJ. ]. Fleming, former editor of
the Norwood Times, will be the general man
ager.
This is of the most fortunate things
that could possibly have happened at Sank
Centre for the future growth of that city
and the development of the community that
! receives its newspaper service there, As
result Of this merger Sank Centre will have
a better newspaper than it ever had before.
The time has gone past when towns small
Sank Centre and cities much larger than
Sank Centre maintain two newspapers
and expect the right kind of newspaper
service. The change in economic condi-
tons has forced the consolidation of
paper properties all the country. 1t is
recognized that newspaper service is very
much in the class telephone
vice, street service and other public
utility services these days. newspaper
to be successful, to give the kind of service
that is worthwhile must be profitable bust
ness and it is to the interest of advertisers
and the business community to see that they
can give the service that the community
must have to succeed.
Frank A. Day the lovable effugent and erratic
obi of Tho Fair was to thf