Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1926-06-20
I'm OUR
VALLEY

he Herald Saturday afternoon.
7 But then The Herald didn't make
p,e news. II merely recorded what
las happening on a rather warm
Summer day. II would have prefer
red. for instance, to have given the
same space TO announcement that the
-~Soutf<rn Pacific has been granted
permit TO extend into the Valley. or
TO an announcement that paving of
roads from Brownsville. San Benito
and Harlingen, to the gulf coast was
TO start next week.
Newspaper readers of the Valley.
TO their very great credit, much pre-
fer to read a story that something
good has happened to the Valley. than
TO read of all those -orrible TRACE
dies.
And at least one good thing has
happened in the past "a hours. The
Herald. the circulation of which has
been rapidly expanding in the past
eighteen months. this morning print
ed more than 1000 copies, the first
time that figure has been reached on
regular Sunday edition.
Six months ago the circulation de-
partment was notified that The Her
aid must enter the summer with a
paid circulation of not under 1000
Tomorrow. June 81. is the first day
of summer. and the goal has been
reached.
Now. by fall. The Herald wants $500
circulation. and expects to get it be-
fore the last of August. BY No
vember il should be 5000.
The circulation of this newspaper
has doubled since the spring Of 1924,
which Is considered remarkable
growth for a newspaper of The Her
AIDS size.
Circulation is not a direct source
of profit to the newspaper. Its ad-
vertisers benefit by reason of the
spread Of circulation. And it is the
advertising department of the news
paper that foots the bill for the bulk
of newspaper operating expense.
The Herald employs no special cir
culation solicitors, nor is IL using
contests. It's increase has been by
reason of increased service TO the
people of Brownsville and the VALLEY
generally. Every improvement in
the service adds new circulation.
Henry r. Parks of San Benito is
visiting in Tulsa, Okla. He wrote
asking to have The Herald forwarded
to him. "I do not want to miss a copy
x,ipiN ~ his
closing assertion.
The Herald hopes. of course, that
all its readers feel the same way
about the paper.
The Brownsville chamber Of COM
merce has written a letter to San
Antonio architect stating that II IS
very much surprised to find that the
architect has declined to allow Val
ley-made hollow tile to be used in
the construction of Brownsville
public school building. II requests
reasons.
The Valleys potatoes are good. so
are its cabbages, its lettuce, its beets
and its carrots-and likewise its hol-
low tile j The chamber of commerce
is TO be commended for its activity
in seeking to protect the interests OF
our important growing industries. IL
is industries that our chambers Of
commerce are seeking. and If the
word goes out that we neither sup
port nor encourage them, they just
won't come. There are other dis
tricts just as anxious to have them.
Major ]. l.. Schley, United States
army engineer in charge of harbor
works in the Galveston district, would
like very much to have the abandoned
naval radio station building at Point
Isabel turned over to the war depart
ment TOR use by harbor engineers.
Appears as IL the transfer could be
arranged through our congressman
and the senators. The navy depart
ment has expressed desire to sell
the property. Why not keep 1T for
the war department? Money all comes
from the same source. Army lets
navy use war department ground In
Fort Brown.
Possibly the chamber Of commerce
will take the matter up through the
proper channels.
/ r. c. Morris has been appointed
chairman of the chamber Of com
merce committee to raise a bonus OF
$4,000, the success Of which cam
paign will give Brownsville col
lege of rather elaborate size.
The Villa Maria Acacsu.y manage
! ment proposes to erect an admins
tration building 10 cost S250.000, and
one building has been erected and
another will be erected, at an outlay
Of about $4,000. AS the school de-
velops, of course, there will be ad'
, ditional buildings.
Eventually it will give Brownsville
very fine college for girls. VIII
Il attract strudents from the interior oi
Mexico. and from many parts Of Texas
possibly from outside the state. TIVE
hundred students, the number the
college expects to beard, will ado
much to the volume of retail busines:
in Brownsville.
The campaign should be wound NJ
in a month. And Brownsville ha.
never yet failed when II felt some
thing worth while would be the re
suit.
The city is reported considering
bond isue Of 100000 for needed pub
Continued on Page 81