Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-17
|plToR TIDE COMING
In n new ENGLAND
.Ia1lIS BIG TO A. A. A.

.,,ngton, D. Gu July -
WashAnssv survey of the tide OF
.rrelinniaa,rr, travel for the current
notor oraocently completed by the
\ ,sssCn, touring Board Of American
Nsuonai IA Association, points to a
kuton,o ,u,hhsetantial increase in the
very tvrekking into the New Eng
lspd sta. ryev of the A. A. A. Ma
The s,ring Board is based on
uonal IU wnts made at the touring
sctusi. ~ Of the SIS clubs animated
ccun.pitib The emblem of the natlon ;1i
under ~ .a' body. These clubs VIII
not .s more than five million cars
this yeas acrease in motor travel into
r The rsnnsiand, which is the out
New ,ln feature of the preliminary
stsnolas C. accurately measured by
DsuryeN a,ds for touring information
tie oet % the northeastern states
/ rslatises. demand, the clubs have re-
snd l;i', l. unusually heavy.
pcTtea, defnite figures will not be
W hlStsI at the A. A. A. clubs I'M
" Wv conservatively estimated that
~ East $4,000 automobiles VIII be
81 l.s into New England by the ma
/ TOulsu routing service of the Amer
toaa' automobile Association.
asa .,n,ing that each car will carry
naonle and basing their in
tfre s,a, expenditures at the very
tlvla azure Of i've dollars a day for a
low ls If ten days, this mammoth
peIuu cavalcade will bring seven
l uoIoa half million dollars into north
. lsha . resorts and into the cof-
eas'' ~ hotels, garages, and other
ias o;es that cater to motor tourist
l ravel tho o,tIoot FOR
rotor travel in New England, the
!. ..atement Of the A. A. A. National
curing Board goes on to say:
"So far as the early surveys show,
..-v section of the northeastern
s s.t; will benefit from this tre-
e,dous influx. AS might be ex-
a Id the Maine Coast. the Massa-
F susstts Coast, including Cape Cod,
| y. White Mountains. the Green
! y ~ and the Berkshires figure
,-,minently in the demand for tour
~ and motoring information.
n looks now as If the north
.,stern states are in a fair way to
ever the popularity with the
rstor yacationist that they stood in
/ isnger OF losing through the de-
| yslopment Of other sections and the
j Unfortunate Indifference that New
4 Tngand until recently showed
,oTsrd tourist traffic as a great and
| rrowlng economic asset to the COM
| Tunities favorably situated.
\ aTbe biggest single reason for the
| ,rrn Of the tide in favor of New
/ England is the strides made in re-
| cent years toward the establishing
| n standardized service for the
motoring public through the setting
I'D Of motor clubs. There are now
| seventeen actively functioning A. A.
A clubs in New England. Through
these the local and the visiting
| motorists are securing a national
Standardized service, as regards
touring information, emergency road
service, and other individual SER
/ vices which are essential to success
tll touring,
AS part Of the chain Of A. A. A.
service extending from coast to
1 coast these clubs are the welcoming
centefs to which the visiting motor
st turQs, since membership in one
A. A. club gives reciprocal priv
ileges in all other A. A. A. clubs.
Because Of their character as pure
ly service, non profit organizations,
these New England A. A. A. clubs
are assuming more and more the
/ position of vital public utilities in
their territory.