The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1926-12-16
EDITORIAL COMMENTS ON THE MERGER

The two newspapers, the Herald and News of
Sank Centre are the latest to combine and this
week come out with greatly improved newspaper
The newspapers in the smaller towns are combining
at an astonishing rate. They are,in fact, finding
It necessary to do so to make profit and the change
is always for the better in the community And
because it takes such large amount of capital
these days to start newspaper we have not heard
of single case where paper has been started
after combination has been brought about.-The
Wells Mirror.
Sank Centre, small city of about 5000 popu-
lation, has found out that two newspapers in city
of that size cannot survive and be credit to their
CITY, and as a result they have brought about
consolidation of the two papers, the name of the
new paper being "The Sank Centre Herald. -
Asa M. Wallace the former editor of The
Herald, will continue in the capacity of editor and
president; Ed L.. Rattle, the former publisher of
the News will be associate editor, and vice president
Both Mr. Wallace and MI. Rattle are thor
oughly experienced newspaper men and will give
Sank Centre in the new Herald of the best
papers in the State.
This is the third consolidation that has taken
place within the past month in Minnesota all
OF them in cities rangingin population of between
5000 and 500 population.
These consultations make it possible for the
publishers to edit bigger and better paper give
the advertisers more complete coverage and a
smaller amount of money invested.
The Mercury wants to compliment the new
publishers of "The Herald" and predicts they win
have one of the best weeklies in Minnesota Spring
Valley Mercury.
The two newspapers at Sank Centre have con-
solidated, stock company being organized with
the two newspapers at the head, to take over the
two publications. Two newspapers in a town of
$500 has been drain on the advertisers and under
the new arrangement the business people will get
twice the service from the paper with the COM
bined circulation at half the price. The newspaper
will now be able to make little money. A fine ar
rangement all around.-LeSueur Sentinel.
The Sank Centre Herald and the Sauk Centre
News have consolidated The name Herald has
been retained. The company has been incorporated
and the officers Asa M. Wallace, president and
editor; Ed. L. Rattle, vice president and associate
editor; M. j. Fleming, secretary-treasurer and gen.
eral manager. The officers are all men of years
of experience as newspaper publishers and with
their ability will be able to give to "Main Street.
one of the best newspapers in this section of the
state. Sank Centre is an excellent field for one
newspaper and the merger is wise business move
for all ccncerned-Alexandria Citizen-N News.
Again Sank Centre is to be congratulated on a
consolidation which has been effected there by the
two Irresponsible Herald and The News. The
same thing has happened once twice before and
really is the logical thing for towns the size of
Sank Centre. One newspaper can serve town
much better than two. But the trouble always is
town become dissatisfied another paper is started,
and runs its course until another consolidation is
effected. Sank Centre, Genwood and Wadena are
striking illustrations of towns that have been rum
ming this cycle for the past 25 years. In spite of
these aapses, however, newspapers are becoming
fewer and better from year to year.-Morris Tri-