Milford chronicle., 1926-08-06
MILFORD, FRIDAY, AUG. 6, 192F

IT NOW APPEARS that Milford
will have a live Chamber of Com
merce, through and by which a new
era of good will and prosperity VIII
result to the business interests or
the town, The net result of a pre-
liminary meeting held in the Com
munity Building Monday evening, at
which about twenty-five of Milford's
progressive business men were pres
ent. was an expression OF desire for
sucb an organization-one that will
function properly and act for the
hest interests of the town. Present
nlans. though of necessity incom-
plete call for an intensive drive for
memberships so that capital with
which to work and direct the Cham
her of Commerce activities may be
had. At Monday nights meeting
volunteer solicitors for new mem
hers were named, and proper cards
are being prepared for solicitation
purposes. In order that Milford may
benefit directly from the advertising
campaign now being conducted by
the Del-Mar-Va Eastern Shore AS
sociation. it is necessary that some
recognized agency function in Mil
ford in order that inquiries may be
sent here. Already hundreds Of let
ters asking for information about
the several communities and coun-
ties on the peninsula are being re-
ceived-and as yet Milford and Sus-
sex County have not placed them
selves in position to benefit from
them. In line with this idea of get
ting some of the new comers for
Milford, Lincoln,{ Ellendale and
Houston districts a comprehensive
booklet, carrying ample illustrations
and attractively| gotten up is being
prepared. A committee appointed at
Monday nights meeting to read this
COPY and pass upon it, has met and
offered suggestions for its better
ment. When the membership has
been completed, officers have been
elected. and the Chamber of Com
merce is functioning properly this
proposition of an advertising book
let will be presented for action.
Should it be approved-and it must
be if northern Sussex is to benefit
directly-the work of interesting
new comers here will start immedi-
ately.
SeS
ANOTHER GRADE CROSSING ac-
cident has been added to Delaware's
rapidly growing list of fatalities at
such places for this year. This time
four young folks out for days Wis
it with relatives had their lives
snuffed out when the driver, after
waiting for a freight train to pass,
Ruk.ove directly in front of an express
= sraiR4.-auAia of the occupants of the
car lived to tell just how the acci-
dent occurred; but the fact remains
that four more citizens have paid
the supreme sacrifice through lack
of proper crossing safeguards. There
is no disputing the fact that to
bridge all of the railroad crossings
in Delaware, or to place crossing
watchmen at these places, would
cost huge sums of money. Speaking
in terms of money, however, is al
most sacreligious when lives of hu-
man beings are the pawn. The saw
ing of one life is worth all 1t Will
cost to remedy this growing evil.
Certainly some means Of providing
more safety devices, or of elimlna-
ting entirely these death traps, many
he found if the State Highway De-
paEtment and the railroads will con-
fer. There is no doubt but that the
nrocess will be costly-that all
thinking persons will concede. But
cost must be forgotten when the
matter of public safety is in the bal
ance. Cooperation between State
county, municipal and railroad OIL
ciaIs will bring relief from Della
wares mounting death rate at rail-
road crossings. Without it we are
doomed to increasing accidents.
%DOS
GOOD WILL, as most of us real
ize. is an intangible asset. 1t is
something that has built prestige
through the years-and in most
cases cannot be figured in dollars
and cents.
But with the sale of the Dodge
Motor company last year good will
was valued at more than half the
purchase price.
The transfer price was $146,OOO,OOO
of which amount good will was rat
ed at $79,341,S1S.22. In other words
this amount represented 55 per cent
of the total. This is at the ratio OF
s16OOO,OOO for each letter in the
word dodge"
During the history Of the con-