Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-03-25

spring, If one may judge from the
apparel the sterner sex will wear as
displayed in the stores Of Augusta.
Starting with the, new brilliant hat
bands, which will come in colors
unknown to the rainbow, and extend
ing right down the person to snappy
socks, the color scheme will be about
the most brilliant men have essayed
in some sea sons. 1t is a brilliancy,
too, without loudness. Even the
grays, ordinarily an inconspicuous
tweeds have a distinction all their
own that will make them decidedly
popular with the we'll dressed man.
Springtime is with us again and
just as surely as the pussy willows
perch upon the branches of the will
low trees and the robins sing their
welcome songs, just so surely do the
Spring Openings hold forth in all
their springtime gayety of colors and
fashions in the shops and stores OF
our capital city.
This is the time to discard the
old and put on the new. The time
when everybody desires to look their
best and the shopkeepers are bet
ter than ever before prepared and
ready to show the newest in fashions
and the best in values.
That Augusta need not bow to
any other city when it comes to
spring styles was clearly proven on
"Wednesday, the first day of the
spring opening, when hundreds took
advantage of the opportunity to visit
the stores and see what's what in
spring apparel.
winter fingers in the lap of
spring" truly, but a mere glance
into the windows and inside the
stores shows the gayer note of the
vernaI season decidedly in evidence.
n. G. Barker Co.
Standing out prominently in the
spring apparel at the II. G.. Barker
Co. store are knit-tex coats. The
Knit tex coats are now made in
a greater variety of colors than ever
for not only are the new shades of
light and medium gray shown. but
there are also Oxford, tan, brown,
blue, blue-gray, lavender gray, fawn
and heather.
Leopold Morse suits, with the light
er tones predominating. are shown
in both the single and double
breasted models. Cortley clothes for
young men and Cortley. Jr., clothes
for boys have their place. Stetson
and Barker Special hats. Maine-mad
Bates street shirts and PheniX hosie-
ry are among the furnishings.
The Barker boys department.
which is a feature of the store. is
better stocked than ever.
Beane & Cross
Perhaps one of the most striking
things seen in a mems store in some
time are the Caber checks, both in
top coats and suits, at Beane &
Cross's. Caber checks are a new
idea. Every year in Braemer, Scot
land, the Scotch clans gather for
their national games. These new
checks are named after one of the
athletic events. They have the
character of the we'll known Glenur-
guharts; geometrical designs are
worked in and are threaded with the
colors of the clans that meet in this
famous old Scotch town.
The Caber checks are Hart
Schaffner & Marx feature and the
models are exact copies of London,
Liverpool and Paris designs
Four-piece suits in English tweeds
are another feature and a suit of
this kind is sure to have a strong
appeal III the Jul VI -uoOIS uldt
Crofut & Knapp and Tribe, 9Th
avenue hats are featured by Beane
& Cross.
Capital Clothing Co.
Popular styled suits are to be
found at the Capital Clothing Co.
Particular attention is given to the
shoes, which include the Endicott-
Johnson, Matchland and Urban
lines. Ide shirts. Markell hats and
full line of furnishings are dis
played.
c. r. Bilodeau
One of the most striking articles
of mems apparel is to be seen at the
c. F. Bi1odeau store-nayy blue top
coats, in double breasted models and
in cloth that is both the basket
weave and herring bone. These
coats are decidedly different from any
others being shown.
In Fashion Park and Kuppen-
heimer clothes the new STYLES are
pleasipgly reflected, both in single
and double breasted tweeds and
other materials in a wide range of
tones, but with grays seemingly jim
the majority. In suits, too, are
found the basket weave and herring
bone eTTectS OF navy Dlue.
The Bilodeau store reports a grow
ing popularity in shirts with detach-
able collars to match, both soft and
stiff. Berg and Lampson & Hubbard
hats are here featured.
&. E. Davis G. Co
The big main floor of the E. F.
Davis & Co is just filled with new
spring goods from a brilliant array
of Easter neckwear to the very new
est in suits. In both the Campus
Toys and the Talbot clothes, lighter
shades predominant in the suits,
which are both single and double
breasted, and have either one or two
pairs of pants. Top coats are of all
colors and are medium form fitting
or seni-form fitting.
For head wear, Knox, Marvin and
Lamson & Hubbard hats are featur-
ed, with either the new brilliant
bands or more conservative styles.
A big line of Fruit Of the-Loom
shirts and Hathaway shirts is shown.
both with collars attached and with
out. Holeproof hosiery for men and
women is exclusively handled by
Davis.
In the Davis boys department on
the second floor. new four-piece
suits attract much favorable atten-
ton, for they are patterned after
dads styles. Single and double
breasted coats and long trousers.
Boys colors cover the same range
as the styles for older folks.
]. 3. Farrell Co
Every color you can think Of
is the way ]. B. Farrell of the
J. B. Farrell Co Describes th,,
new top coats. 1t is very evil
dent that this is so for there are
light grays and dark browns.
Kirschbaum suits are, of course,
a principal item at Farrells. The
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