Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-02-20

l. Compare the upholstery in Studebaker
closed cars with that of any other car re-
CARELESS of price-Studebaker uses high
grade wool or Angora mohair triple tied
IN weaving. Triple tie mohair has three
times more wear and luster than single
tie which is used in so many cars at the
Studebaker price Ask the Studebaker
salesman to explain the difference There
are no cloth-head upholstery tacks, raw
edges or cheap binding braid used in
Studebaker interiors-the tacks are COW
cred with wire screen woven binding
braid. The interior of Studebaker closed
cars is manufactured" for beautiful ap-
pearance and great durability.
2. Note the depth of Studebaker cushions
and seat backs, sit in them, then COM
pare with other cars costing 81 900 more.
8. The floor of Studebaker closed cars, front
and rear. is covered with high grade car
pet (wooI bound with linen braid. 1t
matches beautifully the rich tones of the
upholstery.
a. All Studebaker interior metal work is
obviously high grade. Cheap, thin
stampings are not used.
5. The way the door fits in closed car in
dicates craftsmanship. Studebaker doors
fit flush and tight; they open and close
easily with the click of precision.
g. The door posts are completely metal COW
cred. incidentally, the wood is solid
piece of northern white ash, mortised,
glued and screwed. top and bottom. In
many cars glued strips are used for posts
few are fully metal covered; none are
stronger or more durable than Stude-
baker
z. Plate glass of the highest grade is used in
Studebaker closed car windows. 1t is
mounted in live rubber, preventing leaks,
drafts, rattles and vibration.
8. There are weather strips under every
sedan door to shut out drafts and keep
your feet warm. Very few cars, even the
high priced, have this comfort-giving
detail.
9. Studebaker door hinges are malleable
castings and cotter keyed; another rea-
son why the doors close smoothly, easily,
tightly-and stay that way.
10. Look for the rubberized fabric between
the running boards and fenders-Stude-
baker has it.
II. Studebaker running boards are made of
seasoned lumber free from warping.
The rubber is set in liquid glue pressed
on under heat. The wood is soaked in
white lead. Many cars in the Stude-
baker price class use common unpalnt-
ed board with rubber merely tackled on.
IL. The Studebaker pressed steel instrument
board is mounted on wood so 1t won't
rattle OF vibrate. 1t is beautifully nm
:~L.oI D,,4 ind fto
strument board of most any car in the
Studebaker price class and you will find
that there is no wood-merely sheet OF
pressed steel finished in enamel.
Is. While you are examining the Studebaker
instrument board note how beautifully
it is mounted; the completeness and
quality of the equipment and the finish
of the body over the instrument board.
You cannot find it's equal in any car
costing less than $1,000.
IA. There is master lock on the steering
post which locks the ignition and control
in one operation. The same key locks the
front door (on closed cars) and the spare
tire carrier. And the lighting control is
on the steering wheel-instanty con-
venient.
Waterville Mo
Augusta Portland Watervine G