Evening star., 1926-03-12
''WHEN
| ARRIVE In
PARIS''
Those first thrilling
hours OF shopping.
What this season offers.
BY Sarah Van Rensselaer,

III course, A.
is TO dash in and out those shor
streets of the Tuileries Gardens
which invite one so temptlngly a!
one strols along the Rue de Rivoli
and indulge in an orgy OF lingerie
gloves and hosiery.
To buy gowns seems a more Tor
midable expedition. But IN the shoE
windows what luscious peeps one
gets Of th0Ba fascinating intimacie!
Of the wardrobe, such individual
gloves, such daringly simple lingerie
such q rainbow Of hosiery.
Yet we don't all get to Paris fol
the two fashion seasons, alas!
While great strides have beer
made in Transmitting the vogue in
gowns and hats TO America, it has
remained for one great concern
julius kayser & Co.-to specialize in
those silken accessories which touch
a woman's skin. TO transport them
to America. to offer them at prices
which include no duty.
In those most intimate accessories
the three which touch woman s
skin so caressingly- the genius oi
Paris designers IS adapted 10 the re-
quirements Of lovely Americans.
Gloves as one would otherwise see
only ''oyer there" alluring, pro-
vocative. Hosiery so smart yet never
conspicuous, shyly, demurely fas-
cinating. Lingerie, the lovely under
things so adventurously tempting,
yet for her eyes alone.
Only the masters of Paris can
create such fascinating accessories
really necessities-ever changing,
ever so very right.
But it takes all the resources OF
great house 10 successfully transport
these Paris creations, a house such
as hayser, : specialist.
For instance, Kayser can take the
sheerest evening pals of hose. Of gos-
saner fragility, yet make then. give
sturdy wear. 1t takes a hayser to
introduce the Siipper-Heel+ which
slenderizes the ankle. 1t takes a
kayser to include the wonderful
Marvel-Stripe* which prevents pro-
voking and costly runs"
Style alone is easy. Mere money
can gather the modes Of the moment.
But it takes genius to be "old-fash-
ioned' enough to combine long wear
and economy with style.
In this, Kayser occupies a unique
and supreme position. 1t Is an old
concern with new ideas. Its design
ing department is atune with the
latest from Paris but its manufac-
turing department is atune with
never changing policies which insure
quality.
Thus it is that the woman who
outfits herself exclusively with Kay
ser intinaeies is certain both of chic
and economy. She may possess the
loveliest Aayser articles, yet she Is
comfortad by that thought that
while they ag lar fragile, they have
that innate hayser quality of endur-
anCe.
She depends upon the Kayser label
as the guarantee Of chic and econ
omy.
Articles so labeled are guaranteed
1000 pure silk, tinted with 1000
p,re dyes, made to high standards.
The buyer need not beware. She
need not worry over apparent ex-
travagance. For TO buy a Kayser
specially is to economic.
Anyone can claim "pure silk"
With Kayser it is a reality. Anyone
can claim pure dyes" With Kay
ser it Is reality.
There is q vast difference between
mere claims and reality. And today,
unfortunately, there is confusion
of claims. So. one must be cautious.
Don't buy from 'looks" or 'feep
alone. If you seek the utmost in
both style and economy, buy know
ingly.
You can reduce your hosiery bud
get, your lingerie budget, your glove
budget, if you merely look for the
Kayser label.
This season, the ensemble extends
more directly than ever beyond the
gown and hat, and includes hosiery,
gloves and lingerie. The edict of
Paris is "the correct outfit for each
occasion"
The newest shades are offered in
hosiery. The newest ideas in gloves.
The most delectable lingerie, so
French.
I[ayser brings to the women Of
America all the most acceptable
modes Of the season-not, OF course,
the fashy fads which pass over night,
but the most sophisticated offerings
of the premier designers.
Kayser brings you the facilities in
your tNA l&FbiltG GiiOp lHAV u "is
to Paris would offer. You can outfit
yourself in lingerie, gloves and
hosiery with the chic of a Parisienne
yet there is no need to pay import
prices.
You can have all these lovely
things with thrift, conscious, as is the
Parjsienne, that you are smart anc
perfectly costumed, however little
you spend.
Do let the Kayser label be youl
guide. Once you've adopted Kaysel
specialties, you viii never be con-
tent with lesser style and quality.
would like to call your attention
to the announcement in the adjoln.
ing columns which invites you to in.
spect the latest Kayser offerings.
] would like to urge you to see
$hesa - ayycer offerings without fail