The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1926-06-17
BURG co. WILL OPEN
TO PUBLIC
OVER 1000 ITEMS WILL BE
CARRIED IN EIGHTEEN DE-
PARTMENTS
IS 18TH STORE In CHAIN
PRICE RANGE FOR GOODS WILL
BE FIVE CENTS TO ONE DOL
LAR-BIG VARIETY

The opening of a Junior Depart
ment Store by The Burg Company,
next Saturday morning June 10
brings one of the finest service stores
to Sank Centre and vicinity. This
store is the 26th of a system opened
by The Burg Company in little
more than two years. The main Of
fices of this firm are located in st.
Paul where they also have large
central warehouse.
While the main offices may be To-
Gated outside of Sank Centre, it is a
policy of the company to enter into,
and become a part of every COM
munity in which its stores are located.
, Each store manager is carefully Sc
lected so that he will fit into the
particular environment of the city to
which he may be assigned, so that
the local representative becomes, in
every way, citizen of the city.
Mr.. A. j. Burg, Vice-President,
has been in Sank Centre for some
time in connection with the extensive
improvement and changes being made
in the building which the new store
will occupy on Main street. The new
fixtures being installed are special
ly designed for The Burg Company.
They arch uilt of hardwood, finished
in mahogany, and are the most beau
tiful and up-to-date store equipment
obtainable. Each piece is construct
ed so as to feature self-service con-
veniences. Each item of merchandise
will be within easy reach of the pros
CTR nd or.fio oil
will be plainly price marked.
The mahogany counters are topped
with bins of sparkling plate glass,
and present most attractive appear
ance. The entire store is divided into
Is departments, and so arranged that
the merchandise throughout the store
gives a touch of color to the entire
space.
In these Is departments are ap-
proXimately seven thousand individ-
ual items, none of which sells for
more than $1.00 except specially Sc
lected complete dinnerware sets,
which are priced up to 1898. 1t is
the aim of The Burg Company to
obtain and sell practically every item
of merchandise for household and
personal use, with the exception Of
heavier items of clothing.
The buyers of this organization Sc
lect only the finest of the multitude
of items that are manufactured
Among the hundreds of articles are
many imported directly from Europe
and the Far East.
The Burg Company has had a rap
id growth since it's inception a little
more than two years ago. Much of
their success is offering merchandise
of quality and price that is of the
best service to the community in
which stores are located. The regular
price range, in The Burg Company
Junior Department Store, is sc to
$1.00, and one of the purposes of the
Buying Department is to obtain mer-
chandise within this price range that
is entirely different from any other
merchandise in any other store.
The scheme of organization is built
on the idea. of eliminating in each in
dividual store all unnecessary costs of
doing business Bookkeeping costs
are eliminated, as by selling strictly
for cash customers do not have to
pay for the expenses of a credit sys-
tenn. Savings from this plan are pas
sed on to customers in the shape of
better merchandise at lower prices.
In brief, it is the policy of the COM
pany to pass on to the customers the
benefit of any savings that may be
affected through their modern mer-
chandising system. These savings
are actually in evidence and can be
appreciated through the great values
for the price asked. Quality with
economy is assured.
All merchandise is purchased in
wholesale quantities, and their buy
ers go into the market on the basis
as any wholesale concern. This
means enormous savings at the time
of the original purchase, and then to
supplement this efficient plan of buy
ing, the company operates large CEN
trail warehouse in St. Paul. By re-
distributing purchases through this
large warehouse, still further savings
are accomplished, and the merchan-
disc reaches the ultimate consumer
with the least amount of cost. Costs
are figured very closely, and here it
is possible to pass on an additional
saving to the customer.
The Burg Company does not open
stores simply for the reason of adj
ding "another store" to its system,
but each city and community is care
fully investigated to see whether or
not there is a demand or need for
the merchandise, and the service that
can be offered. Courteous service is
the paramount consideration in all of
the company's stores. Every thought
of the officers of the company is CIV
en- to the matter of service. Every
possible aid and suggestion is given
to store employees to improve store
service, so that every clerk is I'M