Smyrna times., 1926-09-29
.DEL-MAR-VA PENINSULA To BE
EXPLOITED BY MEANS Of RADIO
MADE WITH WIZ
TO BROADCAST ADVANTAGES

The Del-Mar-Va Eastern Shore As
lsociation has completed a contract
with the American Radio Corporation,
lof New York, to broadcast five one
hour eastern Shore Programs" from
lWJZ, the largest and most powerful
Ibroadcasting station in the world. The
first progam will go on at $50 p. M,
standard time, Monday night, October
4th. Each successive Monday night,
October IL, 18, 25 and November1st,
the additional four programs will be
presented at the same hour.
In being able to make this arrange
ment, members of the Publicity Com
mittee and officials of the Association
feel that they have completed the
most ambitious and impelling adver-
tising feature ever undertaken by the
Eastern Shore. The fact that the of
fcials of the American Radio Corpor-
alton in New York have given free
use of the air, from WIZ, when the
usual charge for broadcasting COM
mercially is $1,000 per hour, is con-
sidered by the Association officials not
only a tremendous advantage but
stamp of approval. This will be the
first and largest program of its kind
ever undertaken.
The Del-Mar-Va Eastern Shore As
sociation is not confning the broad
casting of the attractive features of
the Del-Mar-Va Eastern Shore to the
Peninsula as a unit, but is collaborat-
ing with the various counties and di-
viding the programs so that those
counties and communities who enter
into the plan will receive prominent
mention. Six communities, Cam
bridge, Snow Sill, Seaford, Salisbury,
Dover and Accomac, the last named
representing the Eastern Shore of
Virginia Chamber of Commerce, have
voted to participate and other COM
munities will also unquestionably en-
ter.
The advertising value of this broad
casting can be conceived when it is
said that WIZ, which is the worlds
largest, most powerful and one of the
most popular broadcasting stations,
reaches nightly upwards of two mil
lion homes.Survey by radio authori-
ties show that an average of five per-
sons hear programs from each indi-
vidual loud speaker. Thus, it may be
conservatively said that at least ten
millions of people will hear the East
ern Shore programs on each occasion
that they are presented.
Arrangement for broadcasting from
WIZ have been made by Harvey J.
Hill, Executive Vice-President of the
Association He has secured for the
first five programs, which may be ex-
tended later, the following talent:
Pete Dale Wimbrow, the Del-Mar-Va
songster, a professional entertainer
who ranks high in metropolitan the
atrical circles and who is rated as one
Of the foremost recording artists at
the WIZ station. Mr.. Wimbrow is a
native Eastern Shoreman, born and
raised at Whaleyville, Md. He is the
author Of numerous popular songs
and is known to many by his Column
bia Phonograph records. Supporting
Mr.. Wimbrow is the world-famed
Brunswick Recording Orchestra of
fourteen pieces. The leader of this
Orchestra is Gus Hinchon, who is Re
lcording manager for the Brunswick
Phonograph Company and the other
artists will include Douglas Stanbury
land the Misses Gladys Rice and Jane
Smith, each of high professional quail
iications and especially recognized as
recording artists in both song and
dialogue.
The continuity writer of the five
programs to be rendered is Lester
IO'Keefe, of New York, one of the
most brilliant men in this line today
The announcers are Daniels, Huss-
ing, McCloud, and Cross, of WIZ.
The acoustician is Godfrey Ludlow,
nationally known as the famous WIZ
violin broadcaster. The director of
repertoire is Miss Brainard, of the
IWJZ staff.
The entire ensemble is to appear as
an Eastern Shore program; the or
Ichestra and artists are presumably to
lcome from different cities and towns
on the Eastern Shore, and the "con-
Itinuity" copy is to be written around
Pete Dale Wimbrow, whose stage
name is Pete Dale. He will assume
the various leading roles throughout
1.-THE performances as a means of pre-
senting especially prepared original
and humorous songs, skits and dia-
logues concerning the people, COM
munities and life on the Del-Mar-Va
Peninsula.
Each program to be presented will
open with the song ''The Good Old
Eastern Shore" and by the announc-
ers and brief dialogues then to lead
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