Evening star., 1926-04-23
SPRING
CHIC
New tendencies in the
harmonized ense m bic.
Notes from, the openings
By Sarah Van Rensselaer, .


make the ensemble perfect
Everything must match or har-
monize, if in contrast. Already we
are trained in gowns and hats. Now
we must harmonic gloves, hosiery
and lingerie.
And above all, needless to say,
must there be the right thing for
each occasion.
Never have / seen such a lovely
offering as this year in gloves. linge-
rie and hosiery.
1t seems that since the silhouette
and the short skirt are established
as the vogue. the designers have
now concentrated on those three
very important intimacies which
touch ones skin.
In treatment, in shades, there is
fascinating offering.
Only Partisan designers can create
them. Lovely raiment-those three
intimate accessories Madame and
Mademoiselle choose with the ut
most care-so precious because they
alone offer such opportunity for in
dividuality, self-expression.
Only Paris understands the art of
creating those ideals-how to make
them daringly shy.
gloves so ever-changing, so certain
to accent lovely hands, yet keep
them refreshingly demure.
hosiery. always of the moment, so
fiatteringly enticing, yet reserved
enough never to be conspicuous.
lingerie such as only the French
can give chic and allure, making
them adventurously lovely.
Who could detract one iota from
the glory that belongs to the French
as designers? Not l.
But venture to assert that while
it takes French ingenuity to con-
ceive, it takes American ingenuity to
produce.
It takes a great house, like Julius
kayser & Co. to interpret and trans
NIT Paris originations to wide
spread nation of women like ours.
What would otherwise bloom only
along the boulevards OF Paris, or if
imported would cost fabulously. are
offered now, thanks to Kayser, al
most simultaneously with presenta-
tion in Paris but at a price including
no duty.
AS fashion reporter. | know
what it is to be in the midst of the
early season along the Riviera. And
how hectic it is in the pre-showings
in Paris! | know what it means to
see everything, to weigh, to fore
cast. to differentiate between fads
and the vogue. 1t is a gigantic task.
Now kayser acts as a clearing
house for you. Through observers
and by cable it is in constant touch
with the fountain heads of fashion.
1t maintains a wonderful staff of
style interpreters in New York.
AS if you were shopping in Paris
at one of those smart little places in
the shadow of the Monument Ven
dome, or just off the Rue de Rivoli-
or my own favorite street. Rue St.
Honore-you can now go to your
own favorite shop over here" and
have shown to you the Spring offer
ings in lingerie, hosiery and gloves,
Paris designed. Kayser made.
The keynote this Spring. as is
stated in the beginning. is the har-
monizing of the ensemble. Matched
or contrasting colors-the proper
outfit for every occasion.
But do not want to give you the
erroneous idea that style alone is the
most important subject l learned
that mistake in Paris. l find French
women owe most of their chic to the
fact that they do not buy on i'm
pulse, but with due deliberation.
A Parisienne, however chic. thinks
both of style and economy. She
wants elegant simplicity, but she
wants long wear. She wants indi-
viduality, but she wants her moneys
worth.
A Parisienne will not sacrifice chic
to extravaganza. She is the most
economical dresser IN the world. Yet
she attains the utmost in effect.
This tendency, fortunately, is more
and more evident in America. And
julius Kayser & Co., l feel, has done
much to further it.
To it's credit must be stated the
fact that it is the premier house
combining chic and economy.
Premier in style because of its
facilities. Premier in Interpretation
because of its experience.
Yet this division of its policies is
not offset by any sacrifice to quality.
1t is an old concern, and it is, am
thankful to say, "o1d-fashioned"
enough to manufacture in the old
way.
That is, when an article bears the
Kayser label it is l00sc pure silk. 1t
is tinted with 1907 pure dyes. 1t is
made in sunlight shop with old
fashioned cafe.
In fact, this makes the concern
itself chic. For, like Parisienne, it
has as its ideal the latest in style
with old-time quality.
What could be a more coveted