The daily worker. [volume] (Chicago, Ill.) 1924-1958, 1926-08-10

with the Initiative to expend the
money and the energy to buy and use
1t. There is a gap here we must find
way to fill. Every worker needs
The DAILY WORKER, but few real.
lie It, and therefore but few are pay
ing any attention to it-a case of so
near, yet so far Let the whole Work.
ers Party and DAILY WORKER. fors
ces put their minds to the solution OF
this problem and then get action. That
out OF the same process that gets
subscribers, and holds them, party
resources and members can be had.
goes without saying Solve the one
and you have solved all
THE value of the carrier delivery
L and weekly contributor to our pae
per. This puts the thin edge of the
wedge between him and his past
habits and prejudices- Instead OF
taking years subscription from him
and then leaving him in a condition.
unable to assimilate and use his purt
chase unsided, thus creating only dis4
gust every time he sees the paper, We
begin by helping him to help himself
to read and appreciate the paper, and
in this way at once make a convert
instead OF an enemy. Aes.a -at 4
TUE first week I lost z out Of 1k
Il SERVES" I had obtained. I nearly
quit. I could sell 40 or so papers to
those met for the first time, but it
seemed they just would not read it,
successfully. The next week I lost 8
out Of 81, having obtained IA new.
ones. That was still discouraging. I
commenced to study my method of in
terview. At the next collection, July
"a, l had "a Of which I lost z. July
81. had 81 and lost only 5. In my
interviews now, stress The DAILY
WORKERS interesting features and
the fact that by merely being in the
field the pressure of it's influence will
be worth its price in bringing better
wages and shorter hours. l refuse to
discuss. any other subject, or phase
of this subject, except the value Of
The DAILY WORKER in the struggle
for better living and as a paper fit to
read and look forward to every day.
Subscribers started even on trial, in
this way are very apt to stick. Once
they read it successfully a few times
we have them. Also am paying at
tention to other members of the fam
lily if | meet them. interview who
ever met just as if they were to de-
eide the matter. Thus by making
friends of them and getting some
measure of understanding and appre-.
citation from them, pave the way for
success when I see the man himself.
Even the prospective Pioneer has his
or her influence in the family and can
understand If the matter is presented
right to them. Very often a slip shod
interview with the husband resulting
in an order, will be at once Wiped
in the hand by the wife who has re-
ceived no explanation and decides adj
versely without any knowledge what
ever. She usually rules. The process
which gets and holds a weekly Gust
oms is very different from that which
=, succeeds in parting a man from a few
After 20 years getting long term sub
scriptions and renewals. can appre-
ciate the advantage of getting right
down to where people live and talking
with them about their struggle and
the relation to them of a good daily
paper which The DAILY WORKER
has become. In the route covered by
Johnnie Tuhy. his father was the only
subscriber Now there are 20 getting
the paper in the early morning to be
taken to their shops and among their
brother workers, thus in a measure
shutting out the need or inclination
to grab "a capitalist sheet and try to
get anything of news or educational
value out of it.
Fraternally,