Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-02-25
What Kind of
Advertising Is
Georgia Receiving

Not less tAan a million Georgia dol.
larsare beinA spent this year in ad.
vertising Ga Egia's superior advan-
tages as a plSee to invest money, a
place to work, as place to live
The cities and towns of the state,
not counting Augusta and Waycrosss
whose appropriations are yet to be
announced, are spending $375,OOO.
The public utility companies, includ-
ing the railroads, are spending more
than twice as much.
Unfortunately, this is not the only
advertising our state is receiving.
These large sums go into carefully
prepared copy, well illustrated, show
ing our natural resources of minerals
and soil, our electric power and indus
trial gas facilitiers, our transporta-
ton systems, industrial sites, educa-
tional advantages, our climate, our
living conditions.
These recitals, when complete land
they are very valuable), go into the
advertising columns of national news
papers and magazines. They are ad-
vertising, bought and paid for. And
everyone knows they represent a
studied effort on our part to put
our best foot foremost" to make a
good appearance.
But, meantime, what are the news
columns telling about Georgia?
They tell of an attempt to revive
the anti-Evolution agitation, which
made Dayton, Tenn, the object of the
accumulated scorn and pity of the
civilized world, surprising even Her.
rim, ILL.,, in the odium heaped upon it.
They tell of other things: Dema-
goguery in business, politics and re-
ligion; hanging of illiterate native
born boy murderers; visitors and
tourists mired in impossible roads
while political fight impends over
tn emethod of financing good high
ways; 100000 acres of unused
land needing demonstration, contrib
Uting to the severest drought reliably
recorded.
They tell of an effort to adopt
City Ordinance in Atlanta discrimin-
ating against negro BARRIERS in prac-
ticing their trade.
They tell of many more actions or
proposals commonly known, all of
which may be classified under intol-
erance.
The Week supposes that the people
of Atlanta who subscribed S250,000
for advertising, thereby showing
faith in their state and a willingness
to sacrifice in it's interest, do not
want their contribution nullified by
this other advertising which also is
being given Georgia.
1t assumes that the people of:
Albany who gave $65, 700;
Savannah who gave 100000;
Columbus, Brunswick and Athens,
who gave more than $25,000I
each;
Macon who gave above $4,000;
Triton who gave $4,000;
Douglas who gave $4,000;
and others who contributed, realize
that while advertising is valuable, it
is unequal to the task of building a
state or community unaided. 1t has
to be backed up by performance.
A liberal attitude is required to at
tract new residents. This is particu-
larry true, since we have Florida tow
ering over our shoulders and smiling
a welcome to the settler.
1t takes fairness toward capital,
equable and stable tax rates and
Satisfied labor" among other re-
quirements, to draw industries here.
Georgia must meet in this field the
competition of North Carolina, which
already has set its house in order, or
has the effort we'll under way.
The Georgia bankers who are
spending money in good will advertls-
ing in national notwithstanding
people outside Georgia how desirable
Georgia is-cannot afford to stop
there any more than the great Geor-
gia exhibitors in the Southern Expo
sition in New York can fail to adopt
"follow-up" methods for new pros
poets.
The fate of Georgia rests with Geor-
gians.
There has got to be more of the
constructive kind of advertising and
less, far less, of the other. There is
but one way to diminish the hurtful
sort. And that is to quit the things
it tells about.
Intelligent voting for public Off
Gals would help. Intelligent discus
sion of general problems at cross
roads and capitals, in newspapers and
assemblies, would help. A better
break for the common welfare in pol
tics, as opposed to individual advan-
tage, would help. A willingness to
stop trying to regulate others lives
lit doesn't work anyway would help.
Intelligence, Tolerance, Industry,
Capital, Natural Resources; these are
the materials of civilized empire,
and Georgia possesses them; but we
have to use them in greater measure.
REMEMBER
the Selling Out Sale of the Empire