Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1926-05-16
I'm OUR
.VALlEY
HIS is THE development edition
Of The Brownsville Herald.

ca n& DFVWHcNtiit itfatu.
It reflects the wonderful progress
that has been made by the mos. prc-
ductive section Of the United States
on the acreage in cultivation.
II is the largest edition of a news
paper ever published in the Lower
Rio Grande Valley of Texas.
More than six hundred Valley .usi-
ness firms are represented in the edi
tion. Every town in the Lower Rio
Grande Valley is represented. not
only in the advertising columns, but
also in the editorial features.
The edition has been underway TO-
nearly four months. II requires .
great deal of time to gather the encr.
nous amount of matter that is placed
before the readers of The Herald this
morning.
Thousands of persons ir all walks
of life were interviewed in connection
with the preparation If the edition.
The Herald is proud 20 acknowledge
the liberal cooperation that has been
extended by the business and indus
trial interests of the Lower Rio
Grande Valley.
The response is a further recogni-
tion of the fact that The Herald is
the Valleys daily newspaper. Tn.
Valleys interests are its interests
The Herald went to a great deal of
expense in the preparation o. this
edition in the confident belle. that
the Valley would back its daily news
paper in the enterprise. That the be-
lief was well founded is proven on
examination # the following pages.
This mornings edition OF The Her
aid will find its way to all parts of
the world.
Advance orders enough have been
received to astound The Herald's cir
culation department. They are going
everywhere. There is general inter
est in the Lower Rio Grande Valley,
and there is no way to meet the de-
mand for such information except
through an edition of a newspaper
prepared along the lines that greets
Herald readers today.
II is a complete, thorough and ac-
curate description. of the Lower Rio
Grande Valley as it Is today. with
sufficient information on which to
base the probabilities of its future.
The Automobile Association of the
Lower Grande Valley should find
place for service in this section.
Some such organization may prove
a vital factor in the future in the
handling of tourists, if this country
is to prove the attraction that all
signs indicate it will.
Referring to this organization, T.
A. G., writing in The Harlingen Star,
says:
"Another indication that the Valley
has arrived. The American Automo-
bile Association, that powerful Three
A. organization has told the Valley
to 60 ahead and organize; that it will
lend iIs affiliation, cooperation and
advantages. and to tourists that is
saying a mouthful.
Understand that when the Valley
branch Of the AAA has reached the
membership that it will just as soon
ms automobile owners have the oppor-
tunity to affiliate. tourists coming in
to the Valley are going to be given
more consideration than has prevail
ed in many instances to date. Busi-
ness interests of the Valley are get
ting tired of hearing of tourists be-
ing pinched and fined for first in
fraction of rules. They are suggest
ing that tourists be given the benefit
OF the doubt when doubt exists as to
a wilful violation. Unfortunately
that isn't prevailing now. according
to reports up and down the Valley,
but IL combined influence will have
any effect, and it generally does,
tourists into the Valley. won't be on
the sucker list down in this section
Proper treatment of tourists is es-
sential. Ii must be demanded. Ho-
tells are going up throughout the Val
ley. their success will depend upon
their tourist business.
Let's treat the tourist right. lie
doesn't ask any more than is due
him.
Automobile dealers in the Valley
have joined in congratulating Jesse
bennett, Inc. distributors. Of Browns
Vile, and Handfey- Bigden of Mer-
cedes, Lee Motors of McAllen and
volmer Roberts Of San Benito, sub
dealers. on being responsible for tine
first solid trainload of automobiles
ever to arrive in the Valley.
Il was distinct achievement,
compliment to the Valley as we'll as
to the individuals and firms more
directly interested.
Jesse bennett once had ambitions
to become great banker. Then his
health gave down, and seeking a voca-
tion that would give him more time
outside. he went into typewriters and
photographs. From which he drifted
into automobiles. And for ten years
his name has been associated with
n~Iro