Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-11-19
N. E. Conference
Hears Gov. Brewster
On Land of Rising Sun

Hartford, CT, Nov. 1s.-A compli-
mentary dinner was rendered this eve
ming to delegates, guests and organi-
cation officials of the second New
England Conference now in session
here by Governor John H. Trumbull
Of Connecticut.
At the banquet last night addresses
We're made by His Excellency John
H. Trumbull, governor of Connecticut,
governor of Maine, and Owen D.
Young, chairman Of the board, Gen
eral Electric Company.
Governor Brewster's speech was
titled 1.-THE Land Of the Rising SUM-"
and In part follows;
zone of the leading manufacturers
of Connecticut was asked not long
ago why California made bathing
suits seemed to predominant i'm New
England in spite of the fact that the
State of Connecticut produced $50 of
the athletic goods made In the United
States. He replied that many of the
so-called California bathing suits
We're really made in Connecticut as
the western manufacturers were I'M
able to fill their orders and were
drawing on the Connecticut supply.
New England is on the waiting list
when California is overworked. That
was not the situation in 1S49. Since
when has the merchandising genius of
New England been mendicant at a
Californian hoardo
"Seyen million citizens Of New Eng
land represent purchasing power of
two billion dollars. Our New Eng
land cosmopolitants term 1t provin-
cial to prefer goods made at home.
Herbert Hoover declares that local
consumption of home products fur
nishes the key to the solution of our
economic ills in transportation strain
and merchandising costs
Loyalty to home products is good
for the nation and for every industry
and individual that is concerned. If
these products are not suited to our
discrimina ting taste, 1t is time that
the friendly housewife told the manu-
facturer of the things that he should
do.
Through the enormous speeding up
of production the American consumer
has become supreme. Merchants must
produce the things Their customers de-
sire or their advertising signs will
read ito let"
In 1910 California had an Industrial
output of five hundred million In 1920
It's llIuuSli ldt oulput was ttdl ~ lNp
billion and half. Meanwhile it talked
most intriguingly to the country of
being a winter-tourist State and rap
idly converted its visitors into inves-
tors in it's ever expanding Nopportuni-
ties to produce goods for the home
market. With that purcha sing power
as a foundation their distribution
quickly spread throughout the United
States as many a store in New Eng
land and Florida win testify at the
present time. VIXEN New England
manufacturers produce goods to be la
belIed made in California" it would
appear that the merchandising genius
of our Yankee ancestors has descended
to their children upon the Pacific
Coast.
when eight million New England
ers turn their search-hghts upon the
merits of New England wares and
form an offensive and defensive alli-
ance to generate in New England fac
tories and upon New England farms
the things that New England finds
agreeable to it's taste, we shall be
preparing ourselves for service to the
entire United States both by making
ourselves more nearly self-sufficient
and BY adapting our unique resources
to the production of the things the
country wants. Any man that can sat
isfy the New England palate should
I be able to appeal all over these United
States.
New England women are ready for
! cooperation if they are asked. The
supercilious indifference of New Eng
land producers has been the chief OBJ
stacle in the path.
THE home market is the first mar