Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1926-04-27
I'm OUR
VALLEY

EW newspaper readers realize
that an item of one line in their
baper may cost, in the obtain
4 it. rs much as $4,000.
B yet The Herald is able to give
lhrief story and many others,
still sold to the reader at two
Aor five cents.
" that is dcnc through the me-
of The Associated Press, Of
A The Herald is member. was
in radio talk over WRR at
as last night. The explanation
given by Ray Baumgardner, Dali
correspondent for The Associated
IS.
( ierald readers will be interested
rhas he had TO say which follows:
Some one with knack for figur-
has estimated that at times one
in your newspaper which YOU
for 5 cents may have cost $i0.-
to obtain. The final result of a
election. told in a few words,
cost that much or more.
And whether the item il one line
several lines it is not all contain
in the paper. The daily publica-
includes hundreds, yes thou
ds of lines and numerous items
ring a wide field.
she question naturally comes up,
ru- IN IL Tho
ay is through the medium of The
ssociatcd Press.
THE Associated Press is a mutual
rganization Of representatives Of
ewspapers. II is non-profiting
iaking, cooperative association,
perated on n cost basis, the sole
urpose of which is collection and
transmission Of news. It's field Is
he world. Day and night the work
Il collecting news, putting lit in
aape fer printing and delivering to
nc more than 1900 newspapers which
rc members goes on. Cost of the
'ork now is approximately $3.50
very minute Of the entire twenty
,urs of the 365 days a year. This
st Is divided among the members
;cordinS to size and territory.
"Being a mutual and cooperative
ganization each member turns oves
The Associated Press the pro.
cts of its entire staff Of reporters
d editors. Thus The AP report is
de'Npp of the best Of the work Of
ne 10000 newspapermen and wo-
n. The task OF selection and pre-
alton for sending the news TO dis
points on 10000 miles Of leased
graph wires is performed by 2
paratively few highly trained and
srt news editors.
Every minute of the day and
II being press time for some pa
to which The Associated Press
,rt goes. speed Is essential. and
most expert telegraph operators
Unable are employed to man The
ed wires. II a paper takes re-
bv leased telephone circuit
,cially trained readers and re-
crs are put at the ends of the
so that speed of 100 words or
e a minute Is attained on tele-
ae circuits.
N spite of the requirements for
accuracy comes first and never
acrificed for the mere sake Of
ng few seconds time In deliv-
story TO n newspaper. And
-. - a. lntn
story carried by The Associated
the chances are great that IL
be detected quickly. for the re-
goes under the eyes Of editors
wide range Of knowledge and
tions. Anything which has
appearance of possible error Is
STONED, rechecked. verified. and
he item Is found to be worded so
10 give wrong impression IL Is
. fritten so that 1t will give a true
I'd picture.
'CoIlection Of Associated Press
wS is by no means confined to the
ties where its members are. Each
!. sember furnishes it's own news 70
he organization and in addition the
ssociation maintains correspondents
I thousands of towns and communi-
les where the daily newspaper Is
published. Perhaps such a CORES
pondent may not file any news for
year. but he is on the job and
when some event happens near him
he promptly sends an account to The
Associated Press office to which he
has been instructed TO file. Several
hundred such correspondents are in
Texas.
THE Associated Press also has 4
picked but limited staff OF editors
and reporters who devote all their
time to its work. The size and loca-
items Of such staffs depends upon the
Importance and amount of news some
place produces regularly or may be
expected to develop.
Especially trained forces are sta
toned in capitals Of all foreign coun-
tries and many large foreign cities
About 100 men comprise the foreign
staff Before entering service out
ide the United States they go
through a more or less extended
riod Of strenuous work in this
lntry designed to fit them for
fContinued nm paUe ol