The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1926-12-04
RECORD X NJ A s
TRADE SEEN
By RICHARD HATTON

With the rest OF the Unite
States. Washington is approachin.
the end of the most prosperous
year in history. More money hal
been earned in this country AM
In this city during 1926 than dur
Ing any other IL months. with the
possible exception of the hectic
months of the war resulting in q
spending orgy which was unhealthy
from an economic standpoint.
This earning power has resulted
IN an unprecedented accumulation
Of savings. the recent disbursement
here OF over five million dollars ia
Christmas savings funds being a
concrete example. It also has slim
ufated desire and provided the
means for satisfying the desire for
new, or increased. possessions.
In other words, never before has
this city entered the holiday buying
season with stronger urge to sat.
isfy wants and needs and a fatter
pocketbook with which to go into
the local market. Washington mer.
chants will register a record holt.
day trade between now and jan
uary /. 1927.
What Of these merchants and
their offerings?
For the past year, while citizens
OF Washington have been accumlI.
lattng the surplus with which TO
buy, the merchants, through their
agents and buyers and foreign con.
facts. have been securing the world
to provide at reasonable prices the
necessities and the luxuries which
the public viii demand.
The markets and the manufacture.
ers of the world have sent OF their
best to the Capital OF. the United
States.
The great department stores have
made expert selections from Paris,
Vienna. London, Italy. China, Ture
key and far places from where come
the exquisite designs and novelties
or the world Speciality shops have
delred into the n1arts OF dozen
lands to secure unique and thrilling
offerings with which to tempt the
fastfdious.
Furniture Offerings
Furniture stores and house fur
Enishing departments have drawn
from the expert manufacturers OF
this and other lands in order to pre-
sent a range OF design never before
seen in this market. Leather goods
have never before shown stch artIs-
try of design or such excellence OF
workmanship. Jeweiry, siiyerware,
cut glass and china. from the most
delicate of inportations to the de.
lightful domestic products, abound
in profusion while shoes Of latest
FIne fkE
fashion. the more intim;44e and
dainty garments and the heavy COW
erings for days of rough or snappy
weather for both men nd women
present a selection never before
equaled Fortunes have been scat
tered broadcast by Washington mer-
chants that Washington Christmas
shoppers may find in Washington
stores an article 10 meet every need
or every whini.
And the best part OF it is that
: Washington shoppers. this yea.,
are financially equipped to take
advantage of the foresight and the
efforts of their merchants.
shopping Early
Taking to heart the spirit Of the
Shop Early motto residents OF
this city are already on the hunt.
The shopping movement is gather
Ing momentum as the time unit:
Christmas shortens. The stores are
beginning TO show the daily. in
crease IN trade volume.
AS the days go on the crowds
will increase, they will double and
treble between now and Christmas.
Extra help in the stores, extra eC
fort upon the part Of department
and floor managers. extra facilities
for service are everywhere ar hand
TO assist those who are seeking to
make this the best Christmas tncy
have ever had because the figures
show that practically every citizen
Is in a position through financial
prosperity to add something to the
JOY of the time.
Looking ahead three weeks from
the standpoint of present indica
tions It is not hard TO predict fol-
Washington business the biggest
sanest holiday trade yet recorded.
The Federal American National
Bank continues to be the Mecca
1t is estimated that since the open
ing OF the new home OF the An
Btitutlon at the corner OF Fourteenth
and G Streets, fully 500 bank Of
ficials, bank directors, architects
and others interested in the con.
struction and arrangement OF
financial institutions have made spe'
cial trips TO Washington TO inspect
the structure. Among the most
recent to visit the F'ederal-Ameri
can are George S. Sloan, Of the
Federal Reserve Bank, in Chicago;
President Leroy w. Campbell, Vice
President Alfred w. Jacobs and
Vice President Clayton c. Trace, Of
the City Bank and Trust Company
of Hartford: President Antonio di
Paolo and the entire board OF the
Victory Trust Company, Of Cam.
den, and Vice President w. z.
Brook and Vice President r. P. Dur
ham. Of the Savings Bank and
Trust Company, Of Chattanooga.
Executive Vice President Betram
Chester. manager of the Morris
Plan Bank, is in New York for a
few days. He is expected back at
his desk Monday.
President William D. Hoover, OF
the National Savings and Trust
COY0DaHV il ont of the city. foF n