The Washington times., 1926-05-13
OPERA BOWS To-
BIG BUSINESS

UIU UUUIIHIUU
Radio reception last night. ont.
side OF the local station, was u
matter OF waiting for signals
with power enough behind them
to hermit tuning out the din in /.
The air. That applies to almost
every section save Chicago and
practically all Chicago stations
came in clearly after midnight.
Dallas was discernable above the
noise and Cincinnati was strong.
New York tuned fairly easy early
i'm the evening. A fair night Tor
loggefs who sat mp late.
Whether sitting in with the big
gest Of the big butter and egg men
OF the Continent to hear Secretary
Herbert Hoover sound his warnings
is more important to radio listeners
. than hearing Gilbert and Sullivan
opera, is q thing that win have to
be threshed out some of these days.
The last.minute decision Of WCAP
was that the loud speakers should
reverberata with the Hoover har.
rangue to the United States Cham
Der Of Conmerce-hence Princess
Ida" still awaits a hearing by the
tuners of that station.
It IS undoubtedly important that
the peepul should hear such able
and constructive stat s5lnen and
business builders as Hoover tell
business men what's what. And it
is one of the great glories OF mod
Arn times that radio enables ordi-
nary folk to sit in on such affairs.
It is also important that radio
broadcasting stations should keep
faith with the people they serve
particularly broadcasting stations
that have deliberately made radio
q commercial institution. 1870.
PROGRAM INTEGRITY
BIG RADIO ASSET
Program integrity is .he biggest
asset, stations that do this have
to sell their cash customers. The
responsibility OF program builders
to the people who listen to the
program is likewise coupted with
q business obligation to ti1a people
why buy the stations time and
have reason to expect an audience
for that time in return for the
money they pay.
It is not on the cards that any.
one is paying for the operate ven
lures Of WEAF. But It is on the
cards. and in rather bold type, that
unless the big station il more care.
full in keeping its program promises
in the future than IL has been in
the past, its time isn't likely. to be
worth q penny to any advertising
concern that wants to buy It. List
eners will have no confidence IN
its announcements and Will get the
habit of tuning stations IN which
they do have confidence.
PORTUGUESE TRIO
MAKES RADIO MARK
II the Portuguese Trio needed to
convince the listening public that 1t
is able to provide real music for it
in a manner far above the average
last nights hour OF Spanish melody
and romance from WCAP would
have done 1t. There has seldom been
more consistently beautiful pro.
gram presented to loud speakers
than the one these able, earnest
young men played last evening.
The work Of each OF them, Mar
tins, 'cellist; Da Costa, violinist, and
Doria, pianist, was Of the highest
order-they made a perfect trio.
They played the music as music and
not as q collection of notes. They
made the tone scenes real to their
listeners and left them wanting more.
At the conclusion OF the concert
Rosa Marcheta sang a lively Span
isi1 song with castinet beats to en-.
nance the rhythm.
TOOTH PASTE ARTISTS
GIVE MUSICAL REVIEW.
Philips CarIin and his toothpaste
syncopators presented a musical
review of the last few years from
WEAF that was worth listening to
las most things the Lannin crew
do are worth listening to. The
shoe poIishers also brought out
the highlights in. quite a. lot of for
gotten jingly things, the memory
Of which was worth jogging
From Chicago, webb and the
Oriole Orchestra made itself more
conspicuous than of recent nights
o. tuning. The Orioles constitute
one of the best ali-around orch estras
playing for microphonic reception
and it is to be regretted that at
mospheric conditions keep them in
the great silence-in, manner o
speaking!
Cincinnati attained whining
record for dance music last night
that isn't usual for WLW, while
WHO, Des Moines, presented steady
rhythmic beats that made the toes
of everyone hearing them witch.
0&Y Avn rnNYYNrHn