The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1926-02-27
TIME BUYING"
ISHELDSOUND
IN PRINCIPLE
Business Spurred by Practice,
Losses Are Small, Stats
tics Show
PLAN AN OLD CUSTOM
Families Thereby Enabled to
Enjoy Pleasures Of Motor
Transportation
PLAN AN OLD CUSTOM

The representative American citi-
zen-the man who buys his car
on time-has been the STORMY
pctrel' Of arguments pro and con
regarding the wisdom or fallacy OF
such practice, says q prominent
automobile man.
On one hand he has been pictured
a. q poor, debt-ridden creature
lured into bondaging his future for
the pleasures of immediate personal
transportation. On the other hand.
he has been glorified as resourceful
and confident of his productive ca
pacity of tomorrow to give his
family some Of the worthwhile
things of today.
Whatever else may be said of the
two pictures, the outstanding quail
ity Of American character is essen
TALLY self confidence. Every AM
crican possesses confidence in
his powers to accomplish in the fu-
ture even greater achievements
than he has in the past Industrial
life Is replete with examples of
men Of imagination who started on
borrowed capital to rear the great
est institutions in the country. An
: understanding of this spirit of the
man WHO buys on time in this coun-
try is> absolutely essential to a
comprehension of the system of
time payments that has grown up
in the automotive industry.
An Old Custom
Certainly the purchase of com.
nodities on the time payment piar
has been recognized since the early
days of commerce. How many
homes, how much furniture, how
much dry goods would be. purchased
today were it not for the fact that
they can be purchased on time?
Time payments for motor cars
enable families to enjoy the pleas
ures of Transportation and outdoor
life at the time when such things
are most desirable and most en-.
joyable. 1t is a we'll known fact
that capacity for enjoyment dwin.
dies with the passing of years.
Time buying has caused more in
tensive work than any scheme Of
mere saving ever devised. It slim
ulates our creative powers, and that
the average man believes in time
payments may be judged from the
fact that more than 70 per cent Of
all motor cars ate now purchased
under this plan.
But, aside from the obvious bene
fit to the purchaser of a motor
car, there is a far deeper economic
significance to the time payment
plan than is readily apparent.
Enables Lower Prices
1t should be pointed out that thu
], times sales of motor vehicles to
day exceed $4,000, OOO, 900 1.-TWO bill
lion dollars) in value per year, ant
the yearly output of motor cars ha!
increased almost ten-f0ld since tn,
stimulus was first applied.
It seems logical to believe tina
without the volume Of production
permitted by time. buying automo
bile prices would be nearly doubl
their present scale. The auto
mobile industry has become frs
In point of value Of produc
ton among all manufacturing in
dustries in America. The buyinI
power created by it's prosperity ha
been stabilizing influence in man,
cQntributary lines.
That the condition. of the larg
financing companies is solid ma
be gauged from the fact that auto
>nlobile paper is 90 02-10O good, &C
c0rding to the National AUTOMOBILE
Cha ,,,hor Nf Hr,sr,.&nroo A,,o~n :.
Of fifty leading companies in til
field gives losses 81 less than one e
fifth Of one per cent.
Therefore the motor car shout
be considered creator of wealt
rather than levy ont Of capits
created by other industries. Els
how could there be such an in
crease in individual wealth in tn
country?