davidaulloa/AmericanStories huggingface dataset:
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27
Funeral Of John McKenna

The funeral of John McKenna, who
died Saturday noon at his home at 81
Burleigh street, was held yesterday at
3 P. NJ, from the First Baptist church,
Rev. L. H. r. Hass officiating. A pro-
fusion of exquisite floral tributes were
in evidence, graced by the presence of
the pretty flower girls, Misses Chris
tine and Elizabeth Mccain.
The pail bearers were Wallace Don
ayan, Roy Moore, Harvey Berry and
Walter McAlary, all of whom were
members of the Waterville Indepen-
dent baseball club, of which Mr.. Nc
Kenna was first baseman. In solemn
and reverent testimony to his populari-
ty large number of friends attended
the service. Burial was in Pine Grove
Ceneterv
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27
Man Refuses Aid
After Is Hit by Auto

Adjutor Audette, r, F. D. Al. Wat
erville reported yesterday afternoon
at police headquarters that while
driving his car along Main street he
struck a man who stepped suddenly
liz front of his car in a needless at
tempt to cross the street. This was
at the corner of Temple and Main.
He said that the man hit, whose
name was Ben Thayer did not seem
10 be badly hurt, refusing to go to
doctor at the suggestion of Mr.. Au-
dette The latter said he believed 1t
would have been impossible for the
most alert and skilled driver to AVOID
striking Mr.. Thayer because OF his
Sepping forth so quickly.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27
Son of Lincoln
frnnn Pare QnnN

minister to Great Britain under Presi-
dent Harrison. H served IF years
as counsellor for the Pullman Com
pany. became president and later
chairman of the board of :. tors.
Advancing age and declinging
health caused Mr. Lincoln to retire
early from business activit- between
two and three wears ago. This wear
his health had been feeble an dsince
he came to his saEmer home i. last.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Mr.. and Mrs. w. H. Morrison of
622 Mount Auburn street, Water
town, Mass, in company with their
son-in-law and daughter, Mr.. and
Mrs. e. A. Brown, are visiting in this
city as the guests of Mrs. c. G. Nor
rell of IL High street. The party
motored from their home to Dark
Harbor where Mr.. Morrison. who is
an artist, has a studio. Leaving there
they made trip through Grand
Manan, St. Stevens, N. B., and Ca
lais Ne.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27
POincare to Ask
Continued from Page one)

ington and London debt agreements
go over until parliament reconvenes
next autumn. This also is accepted as
meaning that Premier Poincare will
not seek foreign credits in rehabilit-
ating the franc.
Meanwhile the slogan of the min
istry of national reconciliation is
France must save herself by her
own means" This is accepted in poll
teal circles as indicating that direct
and indirect taxation must be in
creased and that production must be
intensified throughout the country.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27
NEUTRALITY-SUSPICIOUS.

The marriage returns of Harry Nc
Naughton, 10 Allen street, son of Mr..
and Mrs. Lewis McNaughton of Halo
we'll, and Sylvia Alice Munroe, daugh-
ter Of Mr. and Mrs. Fred Munroe of
Gannett street, Augusta, Rev. Will
liam r. Wood of Augusta officiating,
have been fled at the Office of the city
clerk
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

! Chief Of Police Franklin D. Gaskell
announces in an official ruling which
becomes ELECTION Friday. July 80, that
no parking will be permitted by vehi-
cles Of any type at the western margin
Of Castonguay Square or head of Com
mon street, which has for some time
been used as a taxi stand.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27
A Correction

An error was made In yesterdays
paper regarding the funeral services
held Cor Francois Rheuam. The
services were conducted by Rev
Benjamin Beatty of the Getchell
Street Baptist church from the late
home, Temple Court. Interment
was IN the Pine Grove CemeterN.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Rev and Mrs. L. H r. Hass left
this morning to go to Park Rapids,
MINI. by way of Montreal, Sault Ste
Marie and st. Paul, to visit the pa
rents of the latter, The return home
will be by way of Manchester. Ia,
where Mr.. Hass mother resides.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

The marriage intentions of Ernest
Francis Poulin, son of Mrs. John Pou-
lin Of IS Summer street, and Jannette
A c. Marquis, daughter Of Mr.. and
Mrs Louis S. Marquis of s Union
street. have been filed at the Office of
the city clerk.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27
THEATRE ATTRACTIONS

onera House: Mon. and Tues,
,,iv 1927, Conway Tearle in 1.-The
SSUnrting Lover" Marguerite Della
Sfo,te In Hearts and Fists" a
Charlie Chase comedy, Accidental
sccidents;" latest Pathe News: Wal
.sr Hood and his orchestra.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

silver Theater: Three days, com
mencing Monday, July 20, the Pearl
Young Players in THE Wolf" High
Sass vaudeville between the acts.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Mrs H P. Lowell of Augusta was
in the city yesterday passing a pleas
ant hour with Mrs. NJ. j. Heminger of
the Postal Telegraph and Gable co.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Haines Theater: Mon. and Tues.
rly 1921. Norma Talmadge In
sKiki' with Roland Colman. Latest
news reel and comedy. Wilfred
Tremblay at the Wurlitzer organ.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Mrs. Martin E. Smith of Oak street
returned yesterday to her home aft
er having passed the past week in
Oakland caring for her mother, Mrs.
Andora Knox, who recently suffered
serious shock. Mrs. Smiths sister,
Mrs. Ida Small Of Rumford Falls is
now with her mother and will nurse
her as long as is Necessary.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

George Jones Of Skowhegan with
Miss Maude Roulard Were visiting
aver the week end with Mr.. Jones
mother on Temple court.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Former sheriff Henry F. Cummings
If Manchester was a business caller
n the city yesterday.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Mr.. and Mrs. Garfield Tibbetts and
daughters, Beulah and Eleanor, of
Portland. were in the city yesterday
for short time on business.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Mrs. John Landry and daughter,
Mamie returned yesterday morning
from Old orchard to their horne at
1876 Water street after passing a de-
lightful weeks vacation amid the
pleasures of Names popular summer
resort.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Mr.. and Mrs. William A Jones of
this city passed the week end in Old
Orchard
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27
Conforth-Nason

very pretty home wedding took
place Saturday evening at the home
OF the brides parents, Mr.. and Mrs.
Charles Conforth on Fairfield street,
when their second youngest daughter,
Miss Beatrice Alberta Conforth, was
united in marriage to Irving George
Mason, son of Mr.. and Mrs. George
Mason, of Canaan. The ceremony
was performed by Rev. r. j. Mooney
pastor of the Good Shepherd Univer-
salist church, of Fairfield, using the
double ring service. The bridal party
entered the parlor which was prettily
decorated with evergreen, roses and
sweet peas. and proceeded to an arch
of evergreen entwined with flowers.
They stood under an immense we'd
ding bell. The wedding march was
played by Mrs. George D. Pullen, of
this town. The bride was goWned in
white satin dress with an over
drape of white Seorgette trimmed
with rhinestones. She also wore a
bridal veil and carried a shower bou-
quet of sweet peas. The couple were
attended by Miss Lillian Baker and
Buy Chase. Miss Baker was charm
ingly soWned in an old rose geor-
gette dress with hat at match and
she carried a bouquet of sweet peas.
After the ceremony reception was
held and refreshments, consisting of
assorted cakes and ice cream, were
served by Mrs. w. P. Forsythe and
Miss Mildred .Conforth, assisted by
Miss Grace Wheeler and Miss Doris
Day. The wedding cake was made
by Mrs. Gladys Brewer, a sister of
tn ebride. The gifts included a din
ner set, a luncheon set, a linen set,
pyreX, silver, cut glass, an electric
coffee percolator and many linen
pieces.
The party departed at late hour
Wishing the happy couple mucn
happiness. Mr., and Mrs. Mason will
remain at the Conforth home for the
present.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

was much admired by the mothers
present. In face much surprise was
expressed by the amount of work ac-
complshed both in Bible under the in
struction Of Mr.. Bernauer and in the
handcraft. Many mothers expressed
their gratitude for the school and what
it accomplished.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Mr. and Mrs. Sidney Wentworth.
Ernest Bluhen and Miss Meriel Has
kell of Brewer motored to Knox and
Thorndike Saturday calling on rela-
tives.
MIR. and Mrs. Dennis Cook and
family of Belgrade. were Sunday visi-
tors at the home Of Mrs. Cooks par
ents. Mr.. and Mrs. Charles Went
worth
Mr.. and Mrs. Maurice Wentworth
MI and Mrs. Principato and daugh-
tiers, Gladys and Marian passed the
week end at Old Orchard.
Mrs. Maud Leavitt has returned
from Hartford, Conn, where she has
been passing a two weeks vacation
Misses Marian and Gladys Prin-
cipato have gone to Boston, Mass,
where they will visit their uncle and
aunt, Mr.. and Mrs. Frank Principato
for few weeks.
MI. and Mrs. Fred Rowe passed
the week end at South Gardiner
guests of Nh and Mrs. William
Blair. Mr., and Mrs. William Ham of
Fairfield and Mrs. Frank Sawyer of
Winthrop were Sunday evening call
ers at the residence of Mr.. and Mrs
Rowe.
Mr.. and Mrs. Frank Farr. Miss
Mable Farr and Mrs. Kenneth Farr
passed Sunday at Oakdale; they were
joined there by Mr.. and Mrs. John
Farr Of Woodfords. Mr.. and Mrs.
Frank Smart of Westbrook and a
picnic was enjoyed.
Mr. and Mrs. Warren Hunt of East
Winthrop were calling on old friends
in town Sunday.
Mr.. and Mrs. John S. Tapley and
daughters, Mary and Janet have re-
turned from an automobile and
camping trip TO Falmouth Foreside,
returning home by way of Bath and
Gardiner.
Mr.. and Mrs. Norris Bush son
George and Miss Edith Brann were
at Lakewood Sunday.
Many local music lovers are look
ing forward to the Whitefeld Latte
concert which will be held Friday
evening in the Community House,
under the auspices of the Progress
sives Of the United Baptist church.
Those who heard Gilbert Latte, the
boy baritone last summer. will be de-
lighted to hear his young uncle who
as the outstanding figure of a musical
family has reached the height of eX-
cellence and popularity and being
the youngest of six brothers, four of
whom entered the Gospel Ministry, is
greatly admired by them. Mr. Waite
will be heard in some of his greatest
operate AREAS and Winsome ballets.
He will be assisted by Miss Inez
Stevens who will render some cello
numbers.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

Mr.. and Mrs. Irving Kelly. Miss
Beth Kelley and Mrs. Flora Kelley
enjoyed an outing at North Pond sun
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-07-27

This is the fan7ou US Easy Washer
with one-piece metal Wrineer.
With hundreds of thousands
of these washers in use to-day,
their tremendous popularity
has created a permanent de-
n1and that we shall continue
to supply as heretofore.
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16
PROCEEDINGS OF
ASKOV COUNCIL

The village council of the village
of Askoy, met in said village Sept. 8.
1926.
All members were present. The
minutes of last meeting were read
and approved.
Motion made and carried to have
two cement walks made across Main
Street. and the clerk was instructed
to advertise for bids for same. Bids
to be opened Thursday. Sept. %. 1925.
The following bills were allowed:
Askov Hardware Co., ........ $1.91
r. Petersen & Son, broom 49,. IS
Askov Dray Line, street work.. 400
Lars Christensen, janitor work 9.25
Chris Iversen, r. r. park. 4.50
Fritz Holm, service in park dur
ing movie season ........... 1000
Mimi. Power & Light Co. $500. $3.50
A. Henriksen, stamps ....... 200
The clerk reported the following
collections:
Thoryald Jensen, dance permit $1.00
H. Petersen, dance permit ..... LOO
A. M. De Young, hall rent. 1880. 600
j. P. Sorensen, hall rent ....... 200
Markville business men, show Ii
cense ...................... 800
There being no further business the
council then adjourned.
A Gravesen, Pres.
A. Henriksen, Clerk.
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

Automobile Insurance Meeting
The Automobile Insurance Depart
ment OF Minnesota Farm Bureau
Federation will hold meeting in
the town hall at Askov Thursday
evening, Sept. %, at s o'clock, to
which everybody is invited. Mr.. E.
A. Tyler of the Farm Bareau, will
preside at the meeting and speak on
automobile insurance, and will an
swer questions pertaining to same
J. r. Petersen, local agent.
65w1-1t
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16
ASKOV

Richard p. Barbour spent the week
end with his folks in Minneapolis.
Mrs. H. B. Kilstofte went to Duluth
Saturday and returned home again
Sunday accompanied by Mr.. Kilstofte.
Lauritz Petersen came up here
from Minneapolis Monday for few
days visit at the homes of his sons,
Hjalmar and Svend.
Peter Mortensen who has been
home several weeks, left Saturday
night for Blair, Nebr., where he will
be employed in printing office.
v. Heininge is building hollow
tile 16x40 chicken house on the rear
of his lot. and intends to go into the
chicken business on a large scale.
Svend Petersen visited relatives in
Minneapolis Sunday and Monday.
Returning home he was accompanied
by his family who had gone down
last week.
Mr.. and Mrs. ]. H. Nelson and two
sons came here yesterday from Eden
Prairie, with their household goods
and have moved onto the L. MosbRk
farm which he will manage.
Among those who left this morning
for ST. Paul to see the Askov base
ball team in action at the American
Association park are Mr.. and Mrs.
C. Eriksen and two sons, Hans Koed.
Fred Degerstrom, and Albert Johnson.
During the week ]. r. Petersen and
family have moved onto their newly
acquired place, the former Wosgaard
residence; and yesterday the John C..
Bell family moved onto the place va
Gated by the Petersens which Mr..
Bell has purchased.
Mr.. and Mrs. Hans C1ausen re-
turned Friday from their three months
visit with relatives and old friends
in Denmark. They report having
had a splendid trip. Mr.. Clausen says
that labor conditions in their native
country are not yet what they should
be.
Arthur and VIM. Andersen who
have been helping their father in the
local creamery left Tuesday in the
formers car headed for Pontiac,
Mich, where they will seek employ
ment Jorgen Jorgensen, northeast
of town, is now engaged as helper in
the creamery.
Mr. and Mrs. V. Hoiberg of White
water, Wis, came here Thursday eve
ming for a weeks visit with relatives
and old friends. Mr.. Hoiberg who was
former buttermaker and businss man
at Askov, is operator of a creamery
at Whitewater. They like their Wis
consin home. but are glad to meet
old acquaintance.
]. P. Frederiksen was Minneapolis
visitor last week and in company
with J. ]. Krogh, who was also down,
purchased 80 seats for the d. B. S.
hail. The seats have already arrived
and are now being assembled. This
addition to the present supply of
seats in the hall will take care of
most of the attendances.
Mr. and Mrs. A. M. Simonsen and
children left Tuesday for st. Paul
and other points to visit relatives
and friends, also to take part in and
attend the Askov ball team game at
St Paul Thursday. Mr.. Simonsen is
enjoying his annual vacation and dur
ing his absence Emil Christensen is
officiating on rural route No. 1.
The Askov base ball team, cham
pions of Pine County League, went
to ST. Paul Wednesday to be in readi-
ness there for their game Thursday.
The bulk OF them went in a bus
driven by Fred Olesen and few in
a touring car. They left town at
7:20 in the morning and were surely
a happy bunch; here is hoping they
come home just as happy.
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16
NOTICE TO CONTRACTORS

Sealed bids will be received at the
First State Bank by the village of
Askov council up till Sept. %, 1926,
for the construction of two cement
walks across Main Street. Plans and
specifications may be examined at the
First State Bank. The village coun-
Gil reserves the right to reject any
or all bids. BY order of the village
council, Askov, Mimi.
Dated this 9th day of September.
1926.
A. Henriksen, clerk.
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

Wanted-Young married couple,
Danish, on large Minnesota farm
where there are but two old people,
the man to do the usual farm labor
and the woman to do the homework.
Salary $50 per month for months
and the three other months board.
Write to Soren Jensen, Bellingham.
Mimi. 5Ow53-2t
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16
ANNOUNCEMENTS
FOR THE WEEK

This column is for free use by
churches. schools. societies. lodges
ETC.. for the purpose OF announcing
meetings where no admission is to
be charged, such meetings as are
held for social or educational pur-
poses and not for pecuniary gain.
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

Frances did you take father apart
and talk to him?
Francis-No, didn't have to. He
went all to pieces when he saw me
coming.
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

For Sale-A we'll improved 80 acre
farm, 61a miles from Askov, 8 miles
from Sandstone, good set of buildings,
fenced, crossfeneed, % acres under
pillow. Price $1,000; half down, bal
ance easy terms. Inquire at Amer
lean office. 37w51-4ts
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

Piano TUNING am fully prepared
to do all your piano tuning and re-
pairing. Your orders will be APP
preciated. Workmanship guaran-
teed.-Soren C. Andersen, Askov.
25w2-2t'
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16
No Danger

"Think It would be safe to insult
that prize fighterT'
aUh huhi He wouldn't fight you for
less than 100000"
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

For Sale or Rent-Lake shore farm
and resort (camp Edelweiss) Sturgeon
Lake, Mimi Inquire of owner, Jos.
Dinzl, 1410 Second st. So, Mime
apolis, MINI. 25W53-zt
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

The Askov Live Stock Shipping
Assn will ship as soon as enough is
listed for a car. List with j. p.
Sorensen or Chr. Larsen, shipper,
telephone No. 81. 29w-f
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

For Sale-3,O0O feet of dry lumber
at s21 per thousand cash; miles
east, 3 miles south, 1 mile east OF
Askov. Route 1, Bruno-Ivon Lun-
deem. 2SWl-lt~
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

Wanted to Buy-At once, good
young farm horse, about medium size,
color bay.-Frank ]. Cisar, Route 2,
Box %, Willow River, MINI.
25w1-1t*
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

For Sale or Trade-One heavy
double harness, in very good con-
dition. Will trade toward fresh
mich cow or one coming fresh. In
ouire of Alex Coulter, Bruno.
27w1-1t
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

For Sale-Chester White weeks
old pigs, 81 per pair. Also 4 full
blood Rose Comb Rhode Island Red
ROSTERS for sale or trade.-JoS. T.
Mans, Brook Park, MINI. 30w1-1t*
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

For Sale-1921 Ford coupe, in good
shape. Good tires.-Emery Nede-
gard, u mile west of Askov.
25w1-1t'
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

Soft drinks and ice cream at Tate's.
Finlayson. Hours to midnight. Open
Sundays. You will be made welcome.
25w42-tf
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

Ingen Gudstjeneste Sondag den
10. Septbr.-O. II. Dyreborg.
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

For Sale-Pigs and hogs from 5
weeks to IL months old at reason
able prices. Your choice out of 3d.
Frank Olson, Bruno, MINI. 25w1-1t*
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

For Sale-Four hundred pound SOW
with ten pigs eight days old. Price
$60.00.-John C. Armstrong, Bruno.
MINI. 25w1-1t*
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

Found-Ladies' shawl. Owner can
have same at American office for pay
ing advertising charges. 25w1-1t
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

Boy Scout hike Sunday, Sept. 10Th,
leave school house at 800 a. M
Scoutmaster.
Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1926-09-16

Wanted Someone with outfit to
bail 40 acres of flax straw.-Edward
Olson, Sturgeon Lake, Mimi 25w1-1t
New Britain herald., 1926-05-12
EXTRA SPECIAL

 NandBR t0 as 
  lon AND 'rlS 59c SOXfOIOR 5pair 
 
 
  BOY AND GIRLS EZ UNION suIrSREG 79c; .... AohiNS kNlCkEItS-TWETDS POCKETS MINS' AND NONTENS UNIBREIIA-sf75 ..,,.....
 
  BOYS AND GIRLS SWEATEIsS-SPECIaL
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1926-03-13
ADVERTISING NO LUXURY

The idea seems TO exist in the minds of some
business men that advertising is kind of luxury,
which the smaller type of dealers cannot afford to
has big income out of which 1t can make an adj
vertisng appropriation. But the small concern,
they may say, must husband its resources more
eafefully
It would be well If those who use that argu-
ment would ask themselves how these big concerns
ever rot their beness. II they did not advertise?
Almost all of them started away back as small
concerns. and if they had not advertised, most or
al Of them would have continued small
II business Is wei content to be small, il it
has all the trade it wants. then 1t may be able to
pul up . reason for not advertising But even
In that case. the reason may not be valid because
cases are all the time occurring where increased
competition has taken away the trade on which
nos-advertising concerns depended
The great majority Of business men desire to
their trade grow. They feel that their service
is worthy of more patronage, but il they wish to
realize that hope. they need to plan some means
for making their business better known to the
people.
Big concerns usually look at their advertising
costs as regular part Of their expense. and Just
essential as the hiring Of sales force or the
provision Of attractive quarters for their goods If
business falls OF. they quite likely to Increase
their advertising. The man who sees his business
declining or who suffers from dun times. usually
has 70 work little harder. The concern that knds
its volume Of business below its hopes. needs to
mAks lis money work little harder in the field o.
aaxsrtiaing.