Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-02-20
BOSTON AUTO SHOW

Avn fio&S yVdk aSo IA'SiJ
few of the thousands of people who
visited the Boston Automobile Show
in Mechanics Building expected to
own car in the immediate future.
They all doubtless had the hope of
eventually. becoming motorists, but
the cost was great obstacle. AZ
the forthcoming show, to be held
March 6-13, practically everybody
who attends may enter the ranks of
car owners, according to Chester l.
Campbell, general manager OF the
show. No one, he says. need despair
of having an automobile if he wishes.
for there will be displayed cars to MT
all pocketbooks and all families. and
the Boston dealers will offer methods
of payment to suit almost ANYBODY.
Two causes have placed the auto
mobile on a plane, where 1t Is ac-
cessible to the great mass or people.
One great cause is the production by
several manufa cturers of Thoroughly
reliable, attractive and sturdy cars
at exceedingly low prices. The motor
industry was the first. after the war.
to return to a normal plane IN the
prices of it's product and it has stead.
ily pushed down it's price lists until
TODAY greater value is offered than
ever before.
The other cause that has con-
tributed to put the motor car WITHIN
the reach of the person who can al
ford only a small initial investment
is the financing plans that have been
developed on a large scale. MOI
many years ago the buyer of a car
had to pay for it in cash. with the
exception of the allowance he could
get on an old car, If he had one TO
trade in. Today practically every
dealer offers facilities whereby car
will be delivered upon small pay :
ment of cash and the remainder of the
cost spread over a long period at very
favorable terms. These plans MAKE
it possible for a family with little
ready cash to secure car out OF IN
come and to enjoy it's use While 1t Is
being paid for. The financing IS
handled by big companies at the
minimum of cost to the buyer.
Visitors to the Boston show. who
have not kept in close touch with the
trend of automobile prices. will be
surprised at the wide range of choice
that will be offered in the Mechanics
Building exhibits for low price.
For instance, there will be shown two
makes of car purchasable at less
than $500 each. These are both open
models If the buyer can afford more
than $500, but does not want to pay
over $3.50. he can make a selection
among as many as five different
makes of cars and he will have
choice of both open and enclosed
models. Another step upwards in the
price scale brings an even greater
opportunity for selection, for be-
tween $3.50 and $1,000 there are no
less than twelve makes available.
including several six cylinder as
well as four cylinder types. And in
this class the buyer can pick almost
any kind of body that best suits his
needs, for there are touring cars and
roadsters of the open types, and
coupes, cabriolets, coaches and
variety of sedans. And above $1,000
the variety, is even greater.
All Of the new cars brought out
this year, including several mex
pensive models and number of the
more costly variety will be on ex-
hibition in Mechanics Building.
There will be also. both in the main
show and in the Salon, many expen-
sive cars, some of which are being
specially prepared by Boston dealers
for this exhibition. The price range
in the Boston show will be from I'M
der $500 to over $4,000 so that every
body ought to be satisfied.