New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1926-11-19

There will be two principal address
es and a number Of scheduled ten
minutes talks.
While there Is no reason to fail
to appreciate the high quality of
hundreds OF research agencies now
being conducted by trade associa-
tons. universities and large indi-
vidual enterprises. DR.. Klein said
there is still widespread need for
the adaptation of thousands of mod.
erately sized and smaller manufac-
turers and distributors OF the results
achieved by these agencies - for
greater appreciation. in other words.
Of the fundamental principles of the
economy of knowledge In business
the incalcuable sayings that can
be effected through more precise and
far-sighted marketing operation.
Elimination OF Waste.
Much has been DONE" he said,
in the elimination of waste in re-
cent years in dozen avenue of ac-
tivities, but there is still an almost
totally unexplored field of saving on
the part of the smaller units in our
industrial and commercial organiza-
tons with regard to their buying and
selling"
An outstanding need. as reflected
In the trade survey of New England
being conducted by the department
of commerce is the application of
more alert and watchful policies as
to the effect of seasonal changes. he
continued. For instance, only re-
Gently have some Of the sorely tried
shoe factories been able to smooth
out the deep semi-annual curves in
their productive activity in June and
November by securing government
contracts for those months. A well
known manufacturer Of higly sea-
sonal sporting goods has recently
put his factory upon much more
stable year-tn and year-out basis by
undertaking new line Of steel Of
fee equipment. A we'll known fish
packing plant, whose normal oper-
atoms were highly concentrated
during the summer months, has ma
terially improved its stability by in
stalling equipment to be occupied
with various by-products and related
lines during the winter months.
Merchandising Laboratory
Based on the results of studies
made the past . ear of the merchan-
dising of three New England pro-
ducts-cotton dress goods, shoes and
knitted underwear and hosiery-a
plan to make New England a mer-
chandising laboratory wherein the
retailers may assist the manufacture
ers in working out their merchandise
ing problems was presented to the
conference today. The study was
made by the research committee Of
the New England council.
One of the steps in the accom-
plishment of this purpose, urged by
the coz mittee, was closer contact
between New England manufacture
ers and the retailers of their pro-
ducts in order that the producers
might be more fully informed Of the
demands OF the consumers.
Some of the Suggestions
Some OF the suggestions Of this
committee were: Emancipation from
traditional ways of doing business;
more attention by New England
manufacturers to service" to dis
tribute; keeping all New England
products up to date in accordance
with present rapid changes in public
demand. and stimulation OF demand
rather than waiting for 1t to devel-
op; more cooperation between man
ufacturers and distributors and
among individual concerns in differ
ent industries and more vigorous
prom lotion of leir industrial devel-
opment by New England communi-
ties through intelligent support of
existing industries and financing of
surveys and other proved means Of
attracting new industries.
Mills Well Managed
New England mills. generally
speaking, are well equipped and ef-
ticiently managed, William B. Mac
Coll, Of Pawtucket, r. l.. president
of the National Association OF Cot
ton Manufacturers, told the council
in presenting the report OF the re-
search committee on cotton dress
goods.
Some, features Of this report were:
More than 500,000,0o0 yards Of
piece goods were sold last year
throughout the country: pattern
| companies sold 125,000,000 dress