The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1926-06-21
CONSTRUCTION
OF FACTORY TO
BE- Mile LONG
BUILDING PROJECT is BIG
EXPANSION OF IMMENSE
FRICIDAIRE PLANT Mt MO-
RAIME

DAYTON, Ohio, June 21.-
Eight miles from the village where
he WIS reared and where lac got
bis start in life digging posts for
a telephone company, T.. G. Biech-
Ter, SO, will direct the building Of
factory one mile long, to be sur
rounded by a city many times the
size % his birthplace. Ground
was broken Friday.
The building project is a $780,
100000 expansion Of the present
FrigidaFe plant at Moraine, al
ready the largest electric refrig-
orator factory in the world. This
Is the mi ial outlay in a 800, 000,-
600 Frig daire expansion program,
which General Motors will carry
through, if necessary, to supply
The rapidly growing market for
household and commercial refrig-
GRAFTON. Mr.. Biechler, as president
and general manager Of the Delco-
Light company, a subsidiary OF
General Motors and makers of
Frigidaire will handle the project.
Capacity of the plant, which VIII
be completed early in 1927, will
be 100000 electric refrigerator
units "a year. Three thousand
workmen will be required to COM
plete it within the required time
When it goes into produce ion the
Deleo-Light company will be Civ
ing employment to 10000 men.
The tremendous growth of
Fsigidaire is due in a measure to
the use of newspaper advertising"
said Mr.. Biechler. 1--WE have been
large users Of space in 1850 daily
papers since last October and in
thai time have enjoyed our period
Of greatest growth"
"Our building program provides
only IOr our estimated needs for
1927. Nothing but production was
considered in formulating it. The
potential market for electrical re-
frigeration i'm the United States
alone il the $4,000, 900 homes us
ing electric current. So far less
than 100000 electric refrigerators
have been sold by all The COM
panies in the business, although
we are now delivering close to
10000 Frigidaires a month.
1--WE expect the American pub
lie To asOrb this tremendous pro-
dueli0n because the electric refrig-
orator fits so perfectly into the
american scheme Of living and
american ideas. The luxuries Of
yesterday are the necessities of to-
day. With our increased produc-
ton we will bring to the American
housewife Of average means a new
way Of doing old things better.
This market has already ex-
perienced remarkable develop
men.. Where five years ago there
were but five companies manufac-
vi tAAk NACNNilt INliiEti abbtH hHtiF
are now more than so, a dozen
new ones entering the field this
spring. The total sale of electric
iefrigerators in 1925 was about
$4,000 less than two months
output for the new Frigidaire
plant.
"There are 22,OO0,O00 homes in
the United States. Only 1000, 600
Of them are at present users of
refrigeration. An awakened sense
81 the need of refrigeration Is
already evident. Five years from
now the habits and customs of the
American people will be altogether
changed on this subject.
"Perfeet refrigeration is the
crying need in the home, in the
shop Of the retailer of foodstuffs
and snany other places. The cleo
ire refrigerator provides it with
eat fuss or muss and at very
reasonable cost"