Evening star. [volume] (Washington, D.C.) 1854-1972, 1926-08-08

to go hack to working for any firm
in the world
II suppose | have" he admitted
jauntily "A man seems to have To
shoot off his mouth about so much.
But, you see, this position they're
offering me"
And Ross went on, explaining the
multifold advantages Of this posi-
ton" He made the offer sound most
attractive. surely; made the reasons
for taking 1t most convincing. There
was just one thin spot. He skipped
too lightly over the matter of giving
up his own business-toO lightly to
deceive anybody shrewd enough to
have realized just what Mackln &
DE Witt had meant to Macklin.
Ross" said Carol suddenly, tell
me the truth. What has happened to
your own business"
What has happened? Why"
Ross began with a touch of .jaunty
buster. And then suddenly. all the
buster. all the .iauntiness oozed out
of his tone. "Why-well to tell YOU
the truth, Carol. it's just about gone
bluey. was darn lucky to have this
offer come at just this time
Gone BIuey?" said Carol. How
| do you mean"
Ross did not put her off with II
pa tronlzing, ways YOU wouldn't
understand. dear perhaps because.
on the shadoWy divan, he could not
see clearly the helpless, pampered lit
tie figure she looked in her yellow
satin, and her voice. coming out of
the shadows, sounded like the voice
| OF woman who could understand.
| OR perhaps his gloomy silence had
reached the breakin@ noint and III
wanted 10 talk to anybody.
| So he told her A II about it-eXplained
| Il he whole textile situation, divi-
dends passed. mill after mill on half
time or shutting down and ceas-
ing to take orders; told her about a
whole industry that had been sick for
| months.
The little fellows have been drop
Ding like leaves in the Fall We've
lost our share, of course. The firms
that are still advertising are seWed up
with contracts. and YOU can bet that
each agency is freezing to it's own.
There simply isn't any new business
to go after in place of what we've
lost. Halls been for giving up for
some time. hut I've fought him. too,
| as long as there seemed to be a ghost
! of Il chance. We had two or three lit
tie fellows who are we'll heeled, and
are going TO dig in and capitalize on
he slump, and we might have kept
going-if we could have hung on to
the Hurley account"
"Oh. Ross, you haven't lost that
| Yep. That's what absolutely nailed
the coffin lid down We counted on
them lasting-Hurley is rich enough
to weather any slump on earth. But.
of course it hits them Just like
all the rest, and old Ilurley-hes -
and a hard shell conservative if ever
! there was one-Went over the appro-
| priations with pairing knife and de-
cided that they'd simply lay off all adj
vertising while the slump lasts He
says everybody knows Hurley goods
and will keep on buying 'em---no mat
ter whether they're advertised or not.
| There's not an official in the com
pany that isn't convinced he's wrong
| His son. who's vice president, told me
just today that he talked half the
night to the old man told him Of the
| dozens of big firms in other lines that
have tried it and found to their cost
| that no matter how we'll known their
product is, advertising is the one
| thing they can't get along without.
I He says he's seen it tried out over