Evening star. [volume] (Washington, D.C.) 1854-1972, 1926-09-14
A PROMINENT
SOCIETY LEADER
INTRODUCES
A NEW MODE
In PARIS
She Looks To Her Aooes-
series To Acquire Chic
SSjBy Sarah Van Rensselaer, -.

TIN % even ruznored chat she 10 TO
Il board Q ship or stroll in The Bots
or shop or tsa-or any other Of 4
half dozen fashionable things-thers
will be q furry Of excitement. Nsws-
paper reporters, cameramen and the
usual cleaners Of fashion news or
social notes-all are on the scene.
And she Is always very worth
while seeing. Her fascination
Il subtle-her gracious manner u the
secret Of her charm.
The couturiers welcome her pat
ronage for they know that what she
sponsors Is the mode. And II 1t hap
pens to be theirs. the sun shines
radiantly in their establishment a.
the orders tumble in. Hers Is not
that bizarre, exotic costuming Of
certain famous internationalist who
is ever In the public prints. but a
restraint, q simplicity-the true
elegance Of q gentlewoman.
The other afternoon she strolled
along the Bots in a four-piece en-
semble that was a delightful study
In beige tones and brown-even to
her accessories the theme was carried
out-gloves, hosiery. shoes, bag and
amber necklet. Obviously, it was
Chanel origination, so ! hied myself
to that famous lady to find out all
the secrets Of her clients consummate
chic.
"Oui, oui, madame. it is in thei
little things-like the little things in
life that mean so much-the little
pieces in a crazy quilt that make the
whole a colorful, fascinating design"
Her undertakings are soft, silken,
tailored and dyed to harmonic with
her hose-they're designed to cling
to the contours Of her trim figure.
Her hose are dyed to harmonic with
the heel of her shoe-and her gloves
to match her hose.
To my complete amazement when
q model Of her underwear was shown,
It was exactly the same as the new
fall model that Kayser is showing
with the exception that the Kayser
copy combines with the style a
quality that the French one didn't
have.
Kayser always uses pure silk and
pure dyes in fashioning their smart
undertakings so that they withstand
the most strenuous wear and wash
ings without fading to disagreeable.
indiscriminate color.
And the color OF her hose that had
been dyed especially for her is Arab,
one of the new beige shades that
Kayser is showing this fall. When
one realizes how far in advance Of the
mode Kayser is. it almost takes your
breath awsy-you can't help but be
a bit staggered and proud that such
an important American concern
keeps up to the Paris mode and yet
retains their high standard Of quality.
Almost invariably when you wash
silk hosiery that is a lovely color
when it is new, it loses it-but not 20
with Kayser hosiery. This. of course,
Is because Kayser uses the purest
dyes and pure thread silk. To insure
even longer wear by preventing
garter runs, every pair Of Kayser
hosiery has the "Marvel-Stripe. "'An-
other exclusive Kayser feature is the
"Slipper-Heel"" whichgivess delight-
full slenderizing effect to the ankle.
There certainly is a lot Of salts
faction in knowing that you can find
the smartest in style combined with
serviceabflity and economy. Take
Kayser "Chamoisettes"' -their
styles come direct from Paris-and
they have lost none Of the chic Of the
original models. Yet. they cost a
quarter Of what you'd have to pay
for the original in Paris. And it would
take veritable wizard to distinguish
the difference.
So. one doesn't have to 60 abroad
for the little things that mean so
much in fashion. Kayser brings
them to you whether you live in Q
tucked-away village or in the bust
ling metropolis. They do all the
wearisome shopping and seeking for
style-and then they make it serv-
ieeable and economical for the slim
NEST purse.
Style is never a question Of money
1T is question Of taste and you'll
never so wrong in the style Of the
little things that count il you insist
on seeing and wearing Kayser
italian" silk underwear. Kavser