The Washington times., 1926-06-25

The following trustees elected
today indicate with certainty the
high standing Of the Better Bust
ness Bureau and the great value
nf the services which It is able
T. render the people Of Washing
Francis q. Addison, jr.. Security
Savings and Commercial Bank;
Edward G. BaItz, Perpetual Build
ing Association; Isaac Behrend,
Rhilipsborn Co.; Thomas w.
Brahany, q. w. Brahany q Co.;
3. Btargunder, s. Kannss Sons
Co.; Joshua Evans. jr., District Ma
tipnal Bank; "A. g. Father, y. l..
her, 1O1D Vermont Ave-; NJ. 81.
Gibbs, Peoples Brug stores: AZ.
Eoldenberg. GGsdenberg's; /. L.
Goldheim, Goldheim's: Harry w.
Hahn, William Hahn q Co.: H, G..
HOskinson. Riggs National Bank.
~. Johnson, jr., Barber q
Ross: Bernard NJ Kaufman. Hub
Furniture Co: sylvan King. Kings
Palace: Stanley Lansburga, LaYls.
lhurgh Bros: M. Al. Leese, Issese
Optical Cos John %. Leonard.
washington Savings Bank: Isl. III,
Levi The Hecat Co.; Louis 4evay,
ErRzee Potomac Laundry: Il. IT.
Lowe, Palais Royal; w. J. Waller,
rai.American National Bank;
81 3. H. Lyon, Lyon & Lyon, J.
Meyer, The Louvre; Howard Moran,
American Security and Trust Co.
George b Ostermayer, Wood.
Ward & Lothrop: Herbert J. Rich,
b. Ricli's sons: Il. Rubel I'm.
aerw0Od b Underwood; il. ii. Rus.
81. a Rust Co: Herbert Shannon,
Shannon IS Luchs; w. w. Spaid,
III. 3. Hibbs 3 Co.; Anton Stephen,
Bulln 4 Martin; s. w. Strauss,
and II. Harris & Co. As president
oG the Advertising Club, Norman
kaI automatically serves A. ~
member Of the above board.
Builds Public Confidence
The aim Of the Better Business
Bureau, said Director Rothschild
III his report, sis to build public
confidence in advertising in bust.
ness. The result Of the bureaus
activities has been healthier re-
eard and respect BY the public
1ar the business institution and It's
aEertistng and likewise q more
spirited desire on the part Of bust
mss to be- &c service to its public. =
The finances oe the bureau were
Imported In good condition, but the
director stated that a larger mem
bktship was desired. The report
also extended thanks to the news-
papers Of the city for their SUP
port. Appreciation was expressed
by Director Rothschild for assist
atlce rendered BY the District Com.
ygfssiQners, the legal and police
bkanches Of Federal and District
governments, radio hrOadcasting sta
TONS, to the public utilities COM
panies Of the District and to4 ''the.
hundreds OF business men who have
financially and morally advanced
the cause
fsSorne high points in the report
ltgere: Merehantile advertising in
Washington is on d high plane,
ceTnparatively free from inaccura.
ekes and not jaOpardIzed by cues
tiOnalole sales. Washington furni-
ture dealers were among the first
fe join the movement to Name
the Woods in advertising. Funda-
mental standards are in operation
among LEGAL retail jewelry firms.
There has been an Improvement In
the advertising Of credit stores.
artial elimination OF Spectacular
S&les." Partial elimination OF the
Exaggerated comparative price evil. !"
Hhecking the "one-time advertising
xaediurn'' evfI.
AN important section OF the re-
port dealt with the fraudulent pro.
T9pter and stated that Washing.
ten is on longer the happy hunting
ground for these get rich quick
sharks. A sales resistance has
been built up" stated the report,
against the high-pressure vender
Df blue sky
- Land Boom Problem
ia new problem" faced the bu.
feau with the Florida land boom,
according to the report and the
bureau. in cooperation with other
AGENCIES, has done great service In
protecting the public from the fake
uspEnoter. Numerous instances Of
1ake propositions uncovered by the
bureau appear in the report, which
would be of much value to the
WIblic could 1t have heard the
words OF Director Rothschtld as he
h4Itltned many "get-rich- quick"
sthemes that the bureau had ex-
poaed.
In conclusion, Director Rothschild