Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-01-16
Tells of Growth
And Importance
Soft Drink Business

Especial to the Kennebec Journal)
Portland. Me-. Jan. 10.
A. M. G. Soule of Augusta, chief of
the division of inspection of the state
department Of agriculture. in an adj
dress here today at the annual
meeting Of the Maine Bottlers' AS
ISOLATION, said that the importance
of the carbonated beverage industry
is easily recognized when it is con-
sidered that the estimated annual
production of soft drinks In the
United States Is valued at $500, 000.-
900.
"Ginger ale Is now found in every
city store, in the country store. at the
crossroads and at roadside food
booths" continued Mr.. Soule.
TT Is served as a drink in the
home, in the school, in the hospital
and at church suppers.
with the added growth and in
creased sales comes an added re-
sponsibility, responsibility that is
yours and that must be borne by
every Individual member of the bot
Ting industry. You cannot evade it,
you cannot dodge 1t. you must face 1t.
| GU are IA ii lOou anu thC iO~
sponsibility of producing that food
must be borne by you Just as it is
| by the butcher. the baker and the
| chocolate drop maker.
! 1.-THE sanitary control of carbonat-
! ed beverages is highly important and
; necessary both from the standpoint
! of a food official and the manu-
| facturer. Regulations should begin
| with an investigation of the in
gradients which are put into the
| product and end only with such care
to insure safe, pure and proper
quality of the finished product.
"a dead fly is a very small animal
and, generally speaking. the only
| good fly is dead fly. But in bot
tie of soda a dead fly ceases to be q
| good fly that is good for the bother
| We have to agree that the best fly Ii
| the fly that was never born and thi:
is the only kind that should ever ap.
pear in a bottle of ginger ale.
1.-The presence of any foreign ma
| terial in your bottle of soda is bao
fer your business, present and future
and might result not only in driving
away trade, but might mean costly
litigation with injured customers a.
we'll.
| Inc SQSSSSllOnS OllSISu lOE liit
benefit of your business are as fol
lows:
Advertise your product as food and
remind people in such advertising
matter that carbonated beverages are
possessed Of a food value.
Continue full cooperation will
prohibition enforcement officials.
Comply with the soft drink law II
detail, especially the requirement!
regarding sanitation.
. Conduct your business with thu
. idea of fair, honest competition ant
|. with regard and respect for YOU
competitor.
/ "Give friendly, helpful considera
ton to your retail trade. They cal
help you in the successful dis
tribution of your product.
I'VE want the office of food In
spection to become more and more ;
, clearing house for sound information
upon food problems. 1t is our de
. sire to be ready at all times to as
sist in answering economic questions
!. affecting the business Of bottling.
: Let me express the hope that thu
, cooperation which has been alread.
established between the office>of foo
, inspection and your organization
| may De continued ana ueVeiOpeu.
The Bottlers' Responsibility
| Briefly describing the methods b,
, which our grandfathers and grand
mothers prepared their food ant
, drink, when no regulation was nee
essary, the speaker contrasted thos
with conditions today when tn
Housewife, who usually is the pur
chasing agent, has no way of know
ing that the foods are pure.
thine does not permit to recit
, here in detail how foods in the pas
have been adulterated and debase'
in a manner almost unbelievable
1t makes a long sad story of itself"
, LET 1t be sufficient to say tina
twenty years ago the U. S. Congress
in exercise of proper governments
function passed a law known as tn
pure Food and Drugs Act: this Law
requires the labers on the foods t
tell the truth about their compost
ton.
II want to take the opportunity t