Belt Valley times. [volume] (Armington, Mont.) 1894-1977, 1926-06-10


tat0r more than many other feats Of
legerdemain requiring much greater
skin. 1t touched his money sense
and the pocket nerve" has long been
recognized as one OF the most sensi-
tive in the human makeup.
Today, however, government experts
bold that the Illusion Of the magician
has been changed Into the fact Of ac-
tual accomplishment Dollars are be-
Ing taken from the air. Oficial inves-
tigation, In fact, reveals the air as a
potential source of wealth for the
farmers OF this country TO an extent
rivaied only by the productivity Of the
soil itself.
This transformation Is being brought
about by the development and extern
sion Of radio facilities and services
TO At the special needs Of agriculture.
For II is In agriculture that9radio
seems certain to find its greatest de-
velopment as a utility with direct
dollar and cents value to it's users.
Secretary OF Agriculture Jardine,
who has given much study to the use
or radio as an aid to agriculture, re-
Gently said:
-Radio is already a vital factor in
the economic and Intellectual life OF
the farmer. 1t is easy 70 foresee mil
lions upon millions OF dollars added to
the value OF agriculture through serv-
Ices provided the farmer by RADIO
E1<.4aru ~, fe,n &ov,~~. "a A.. a. -.....
try towns where general prosperity
depends on the prosperity Of agricul-
ture are particularly favored by radio.
To the city man or woman, the use OF
radio Is limited to recreation and the
reception Of general information. They
enjoy the concerts, the dance pro-
grams, the lectures and other features
that come % them by day and night
over the air. but their pleasure and
enjoyment Is the principal recon-
pense for their investment in radio
equipment.
The same programs that entertain
the city listener are received also by
ligteners-ln ON the farm, where they
are received with eqmai pleasure and
saf4sfacfiom. But I'm addition to the
programs 3f entertainment and gem-
erai information, Of interest alike 20
city and country, radio Is being used
more and more 10 carry 10 the farmer
special anformation OF direct assist
amce 20 him ia the productfon and
marapeting Of ais crops the breeding
and care 81 mis- I've stock and the pre-
ventfon 81 loss and damage from
storms, pesos and other eanerxeney
comdffioms
II a. fhfs service that raises radie,
for the farmer. cut OF the class OF a
mere instrunaentaiity for pleasure and |
recreation alone, ard makes OF It a
utiiEty as helpful IN the business OF |
farming as the STOCK ticker and the |
telephone are % the broker or bum-
ness man in the city.
The greater emphasis on radio as q
practical dollars .aad-cents investment
for the farmer does not come from
radio manufacturers or br0adcasters
Dr. from any group primarily inter
ested IN the radio industry. It comes,
Instead, from the United States De-
Dartment OF Agriculture. whose prime
interest is IN the progress and pros
Derfty Of the American farmer.
The department began an expert
mental radio market news service in
December, 1920 A laboratory trans
hitter at the United States bureau Of
Standards was used to broadcast, on q
l00-meter wave length. By radio tele-
,raph from Washington, radio mar
Ietgram and turn IT over to the news
lapeTs IN their own towns or give
,opies to the banks or stores to be
'osted on bulletin boards II