Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1926-12-15
NFw 4.DcoR ESSEX SEDAN
now BEING SHOWN IN
CHARLES TOWN


CHARLES TOWN
Central Garage Showing Rich. Smart
Ard Attractive Model, Newest
Of the Line
i,,est Price 4-Door Car on s
-,Iinder Chassis-Body is Steel
Built in New Plant
aaV four-door Essex sedan, with
~ and all details Of high
.afitv. vet with a list price under
$500 level is announced by the
central Garage. Messrs. Clipp and
coleman Proprietors, Hudson-Essex
tribat irs. The first ears of this
ee 10 each Charles Town are now
display in Hudson-Essex sales
H.umz.
view Of the car dscloses ample
r1omHaess and geneal air of rich
-ess and careful finish. both within
and without. The body is steel
built IN the S10,000,000 plant which
Hudson Essex recently finished for
rs steel body models. Chassis is
standard put includes a number of
zeceHt re6nements, which improve
performance.
This is the first time in automo-
bile history" said Mr.. n. A. Cole
man. that a four-door car on a six
cylinder chassis has been offered the
public at anything resembling this
figure The Hudson-Essex organiza-
ton explains this high quality at its
very moderate price by the manu-
featuring economics n e d
through building its own bodies in its
own ultra-modern plants.
''Up TO the present Essex has
manufactured only the coach type of
body Except for nominal number
of touring bodies, mostly for EXPORT
which it originated, and on which
Essex has built up a volume sales
record of $4,000 in three years on
the six-cylinder chassis.
The fnish-lacquer-is an at
tractive duo-tone effect in blue. The
lower panels and the wheels are pei
ham blue, the upper panels in Aqua
marine blue. The tenders and run
ming board are enamel, the radiator
shell nickel-plated. On the body belt
line is a double stripe of Chrome
vellow-which also is used for dark
shaped stripes on the wheels. The
whole effect is rich, smart and at
tractive.
"Within the car. the seats and
backs are upholstered in Mohair
plush-a material only equaled in
texture and richness in care of the
higher price ranges. Side walls and
the top are of velvet. The whole is
a color combination in blue, gray and
green-attractive in itself, and har-
monious also with the color of the
exterior.
Seating space is quite unusual
and adequate. The front seat is adj
Unstable like that in the Hudson
brougham, and can be changed either
fore and aft or for the height and
angle in the seat itself. The rear
seats are restful and comfortable. In
comparison with other cars of its
price level, the Essex sedan is re-
markedly roomy and ample in assur-
ing the comfort of its passengers.
"Details are of exceptional merit.
The rear window and the rear quar-
ter windows are curtained. A front
seat is nickel-plated. as are the door
handles and the crank regulators for
all six windows. A dome light and
pockets in the rear doors are add
tional features of interest. As the
driver sits at the wheel, he faces an
instrument board finished in Pelham
blue. with the panel between the
board and windshield in Aquamarine
blue-a duo-tone color combination
pleasing and rich.
When it is considered that so
durable and attractive a four-door
body is offered on the Essex chassis
is offered on the Essex er,Jqokahiow
at 1895 f. o. b. Detroit, the extra
ordinary value offered is recognized.
This IS particularly true, because the
remarkable performance and relia-
bility of the Essex chassis are at
their highest points in the cars now
being shipped. Demonstrations OF
the chassis will distinctly prove such
qualities as pickup, power, smooth
ness, economy and the Characteristic
Essex easy driving, riding and steer