New Britain herald., 1926-04-15
URGE ADVERTISING
 FOR NEW ENGLAND
Banquet Speakers Call for Loyal
 ty to Keep Industries
GOVERNOR TURNS MECHANIC
Call For second Term Sounded Banquet Hall TuII--Scicctmen An
 nomcc Plans For 'Clcan-up Week
 --Pythian sisters Mecting.-Bricfs

A New England di,estod of it7 aIl-lmportant manufactories unless more intense sectional loyalty dc. lelopa vas the gloomy picture | painted by the speakers al the an. nual Chamber Of Commerce ban quet held last evening in the hall Of the Masonic temple. The proper way to develop New England, according 10 Willard Rogers, president Of tho Hartford Advertising club, is to ad- 'ertise the advantages of this sec. ton to the extent 10 which western and southern states are boosting theirs and 10 back local enterprise to the samo degree.
 The banks of New England must decide 1t is their job 10 SUD- port industry he said, as tho west and south are making bids to win 1 away our manufact ories. "Thcjr propositions are legitimate, a8 they are seeking business, but 1t is up to Us to begin a counter.moye in our ! defense. You cant make Plauville the biggest town in the state, but you can make il the best place ill which to live"
 MT Rogers then took up New l England's water power which he said could be harntsae1 to produce electricity enough to permit the section to stop the importation of coal, freeing itself from mining la bor troubles. Attacking opposition to
 Roraback's plan for utilizing water 1 power he said. It is time We rose about cheap politics in dovelopina ! anything for the bettcrment or man
 kind and back the man with fore sight regardless of whether he iS in politics or not"
 Advertising is not recognized by New England firms to the extent that Is in the virgin sections of Inc United States, he claimed, the plants about here expecting. a5 in the past. that people will come to their rooda 10 buy. The west has grown up to compete with the cast and has ad - Nartisod intensNely 10 win away customers. One promising outlook { for Nc~ England, according to Mr. , Rogers, Is that labor troubIes here seem 10 be about over.
 Taking up the tobacco growers crisis, ho stated that there are 1000 ] growers in the Connecticut valley 1 hankrupt and said that no steps
 would have bo'n taken for their rc. l lief had IL not been for Governor
 Trumbull Tt is tragic. We tried to
 make survey. We found that they never laid a'cent away for next year. but expected to borrow from thg banks again and repay it at the end ot the season as in the past, When the banks frightened tho screws they were hopeless, And the World war substituted the cigarette for the cigar in popular favor Another thing, cigarette advertising IS four . times what cigar makers spend in this field" One salvation seen by { Mir. Rogers was tho small cigar.
 Mfr. Rogers paid tribute to Henry Trumbull for putting on its feet the Connecticut state fair, which is de- voted to advertising the resources o| inc state. We are selling New
 England 10 the boys and girls and they sell il 10 their parents. Farm : ing can be conducted proitabIy in , Connecticut, and We have two of the greatest markets in the world. New York and Boston, within three hours of us; two markets which can not he ovcrsold, We have found that the public must he educated against it's will l. is mp to the Chamber of Commerce and other similar organizations 10 back this movement up. Start by boosting Plainville. Plainville will not grow untii you become its loyal boosters" " He was accorded a rising burst Of ,appause as he finished,
 Governor Speaks,
 Governor John II. Trumbull, q charter member Of the Plainyilc chamber, was the next speaker and carried out MT. Rogers line Of thought. He admitted that there was an exodus from New England, but claimed that no part Of the coun- try compared with Connecticut. "lt is the frame of mind" he concluded, but he believed there had been 8 change in this during the past two