Imperial Valley press., 1926-07-31
WHIPPET MAKES
NATIONAL HIT
In One MONTH

With the completion in San Fran
iciSco, of a series of general meet
Iings which started in New York
City on June II and ended in the
icoaSt city and in Dallas, Texas, on
July Is, the sales department of
WHY'S s-Overland, Inc, has finished
the most carefully organized dis
tribution plan ever carried out by
any motor ear manufacturer. intro
'ducing Il new model to the automo-
bile buying public.
The aggregate total mileage made
! by these ears in the hands of the re-
representatives. who attended the
meetings is estimated at 500 900
miles and complete records of the
trips are on file in the respective
branch organization throughout the
country.
The planning of the monster dis
itributiug plan involved study of
transportation methods which is
without equal in the history Of the
shipment of automobiles in this
country. The completed ears were
shipped from the factory into the
various distributing centers where
the meetings were to be held and
the timing of the shipments was
such AZ to assure the arrival of the
ears one day before the meeting in
each location.
On the second day of the
meeting, the ears were driven to the
place of the meetings and, at noon.
were uncovered with the name of the
dealer or distributor to whom
each car was to he delivered,
carried on a card on the steering
wheel
Plan Equitable Distribution
Limits Were placed on the number
Of Whippet models which could be
contracted for by the distributors
and dealers at the meetings in order
that an even and equitable distri-
button might be secured throughout
the entire country.
Shipments from the factory are TO
be placed on a definite limit basis to
all parts of the country based on Il
population standard, for from the
very first meeting il WAS seen that
the dealer demand would run all
out of bounds in relation to the
factory production.
According To factory statements.
it will be impossible to put the pro.
duction of the Whippet at much
higher than 800 completed ears Il
day for the next five months owing
to the cXacting manufacturing de-
mands imposed by the type of con |
Struction employed IN this light !
car. I
simultaneously with the appear
ance of the Overland Whippet on !
the American market. the John y. |
WHY'S Export corporation made sim |
liar arrangements for its appearance !
ON the European market whore it
was shown for the firt time. early F,
in July. Reports already eabled j
from England indicate that the
Of American conceptions
Of body room and design. coupled !
with the American idea of high |
motor efficiency III u power plant |
which meets the European demand !
for small piston displacement to
keep down taxes, has found a high |
place in popular favor.
SUMMONS
In the Recorder Court Of the /
City of Ell Centro. County Of lmpe-
rial, State OF California.
}. Z. PECK LUMBER COM
PANY, corporation, plaintiff, vs..
II. J. NICHOLS, doing business as
NICHOLS planning MILL, de- ;
1endant.
The People of the State of Cali
fornia send Greetings to:
r. J. NICHOLS, doing business as
NICHOLS planning MILL, de-
fendant:
You are Hereby Directed to Ap-
pear before me at my office, at ITO
First dtional Bank Bldg, in said
City and answer the complaint in an
action entitled as above, brought
against YOU in the Recorder 3 Court
OF City of El Centre, County of I'm
pcrial, State of California, within
five days after the service on you
of this summons-if it is served
within the city and county, town.
ship or city in which this action Is
brought; but within ten days if it
is served out Of said township or
city but in the county in which the
action is brought, and within TWEEN
" days if served elsewhere.
And you are hereby notified that
unless you So appear and answer as
above required, the said plaintiff
will take judgment for any money
or damages demanded in the com
rlaint, as arising upon contract or
will apply to the court for the
relief demanded in the complaint.
Given under my hand this 9Th day
Of July, 1925.
r. Il. WHITELAW.
Judge Of the Recorders Court of
the City of FL Centre, County Of
Imperial.
8 II 10 26 3 10 II "a 81