davidaulloa/AmericanStories huggingface dataset:
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
WHO PAYS FOR OUR ADVERTISING

(By J. Lee Barrett in Atlanta Constitutiou)
Once upon time there were three compel
ing mouse trap makers, all doing about the
same amount of business. Each charged the
trade 20 cents trap. The merchant retaied
for SO cents One day one of the manufac-
turers decided to spend cent per trap to ad-
vertise He did not raise his price to the deal
er and the dealer did not raise his price to the
public. The advertising trap-maker kept up
the advertising for couple of years, when it
was found his business had grown to such vol
ume that he could build better machinery. So,
instead of turning out trap for Is cents, by
quantity production he could make a better
trap for 10 cents. This he was able to sell the
dealer for Is cents and the dealer sold it to
the consumer for Is cents.
Now who paid for the advertising? Not
the consumer, who now got better trap for
less money. Not the dealer, because he now
made better percentage of profit, gave his
customers better value and made quicker
turnover. Neither did the manufacturer pay
for the advertising because he now sold so
many more than where he used to make S
cents profit per trap and sold thousand
day, he now made 3 cents per trap and sold
three thousand day. He was selling three
times as many. Yet the supply of mice had
not increased like that. So by looking closer
it is discovered that the other two mouse trap
men had gone out of business.
The men who really paid for this n,anufac-
turer's advertising were the two who had not
advertised, and who paid with their business.
Ii the non-advertisers only realized it, while
, thew are talking about the needless exDensa of
advertising, they are really paying the adver-
Users advertising bills.
The retail dealers who are cashing in in the
largest way on national advertising are they
who are themselves consistent advertisers.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
"FEw DIE; NONE RESIGN"

"Bilp' Anderson, please take notice.
The Lawrenceville Herald calls attention to
the fact that few men resign the Offices they
hold when they run for other offices. For in
stance when Henry Clay. the great Wing lead
er, became a candidate for President, he did
not resign his position as Senator from Ken
lucky. Grover Cleveland did not resign the
Governorship of New York when he was a
candidate for the Democratic nomination for
the Presidency in 1884. Hon. Hoke Smith did
not leave the executive chair as Governor OF
Georgia when he was candidate for the Sem
ate Attorney General Walker did not resign
from that position while he was candidate
for Governor, of Georgia. Judge j. P. High
smith, of the Brunswick Circuit, is candidate
against Judge Stephens, for his place on the
Court of Appeals, 'but has not, nor will not
resign and nobody expects him to-
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
Boosting Home Products

Every year Atlanta Commentary
observes an Industrial Week exhibit
ing and advertising Atlanta made
goods. This affair grows bigger and
better annually attracting more than
statewide attention. Atlanta, too,
is one of the many cities in the state
to observe a Georgia Products event
each year. This month the observ-
ance will take more extended form
throughout the entire state. At re-
cent official meeting Of the Georgia
Hotel Mems association cooperation
was pledged by hundreds of hotels
and restaurants that Georgia melons,
peaches, and garden products should
be strongly featured on the menus
all through August. This will prove
an effective means of advertising to
travellers and visitors Georgia's va
ried and excellent produce from gar
den, orchard and field.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
'EDDET'sTES
ON
y THINGs

By M.


What is the purpose OF applause
Is it not to show to performers a
general appreciation of their efforts
to entertain us? All entertainers
get pleasure and a stimulus to bet
ter performance by applause that is
full and courteous. Whistling, cat
calls and automobile horn footing
cannot be classed in the methods OF
courteous applause. Every SUNDAY
afternoon at the park several hum
dred people enjoy the splendid con-
certs being offered by our community
band. On each occasion the hand
clapping becomes more useless as the
horns become more blatant, and last
Sunday the almost complete cessation
of the usual form of applause was
noted by some of the players, with
positive encouragement, believing
that the audience had lost former in
terest or that the playing was not mp
to par. Both of these ideas are err
roneous. The community at large Is
very appreciative of the band and of
its rapid improvement, and only need
nicer way of demonstrating that
appreciation
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
EURopE,s ATTITUDE TOWARD U. S.

In connection with rough treatment OF
American tourists by French crowds, bear in
mind that some American tourists are foolish.
Many, as a joke pasted French paper france
on the outside of their luggage, with hotel Ia
bels or threw French money on the floor. to
show how little they thought of it. The shrink
ing of the franc beings financially, matter OF
life or death with the French, they naturally
resent the conduct of such American idiots.
On the other hand, for your comfort If you
feel that this country ought to be more gener-
Gus with France, bear in mind the statement
of Mr. Mellon and the President that we are
not trying to collect one dollar of the money
lent to France BEFORE the Armistice, while
the war was on. All of that debt is wiped out
in the settlement proposed But that is not
told to, the French people.
: Some European countries threaten to boy
colt American investors and borrow their
money elsewhere That would be blessing
to many Americans silly enough to invest in
foreign bonds that may or may not be paid.
But it won't happen. Borrowing from good
old Uncle Shylock" as Europe calls him. will
continue as long as Uncle will lend.
The wise American will invest in America.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
BROWN ROUTED IN McRAE

Talmadge just naturally took the hide on
of Brown during their joint debate at Mchae
Tuesday and opened the road to defeat 1or
the cock-sure commissioner of Agriculture, Tor
whose hide the late Senator Watson was reach
ing for several years prior to his death.
Brown tackled his opponent IN his home
town, hoping to sour his neighbors and
friends against Talmadge but soon discovered
that he was barking up the wrong tree Inc
Telfair citizens, life long neighbors Of Tai
madge. are unanimously behind their fellow
citizen They have faith in his ability and his
honesty, Scores of them testified to that by
holding up their hands when called upon in
matters needing their approval. On the other
hand. Brown convicted himself of nepotlsm IN
having to admit that he has on his pay roll
fourteen of his near relatives, sons nepheWs
and other close kin, all of whom are drawing
salaries from the State department of agricul-
ture far in excess of their worth.
Brown was also faced by affidavits proving
conclusively that money was collected for his
campaign funds from his appointees. Tai
madge had the evidence and Brown couldn't
deny it.
The people have the opportunity to rid
themselves of Brown by centering their sup
port on Talmadge who proved himself quite
match for Brown and it is evident that the
days of Brown and his machine are numbered.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
Abolish the Poorhouse

Under the Labor Department OF
our government there has been made
thorough investigation of aims
houses or poorhouses as the Ameri-
can institution is named, a nation
wide work extending over two years
and financed in part by dozen fra
ternal organizations. The commits
sioner in charge has on the presenta-
ton of his report recommended the
abolition of all county poor houses
and the substitution of some central
home in each community for the aged
poor and friendless Of that particu-
lar locality. The present system is
said to be the worst managed public
business in the world, the invest
ments in land and buildings being too
large for the number of INDECENT
poor and the consequence being that
insane,' feeble-minded and criminal
inmates are also housed in the same
refuge and this takes away the con-
ISOLATION of a home for the aged and
poor and makes them feel the more
the degradation of their position. "A
central home in each community
where the last days of the poor may
be dignifed by decent surroundings
and association will be the aim
planned by discussions at the con-
vention Of American Fraternal con-
crosses in Buffalo, N. Y, on August
16. The commissioners findings and
recommendation to each state leigs-
lature will be offered during the next
two years, according to the present
outlook.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
JOHN DIS HAPPINESS
RECIPE

John D. Rockefeller, happy and
hale at eighty-six. attributes his
wholesome love>of life and general
good condition to the fact that be
never "lets anything bother him."
This is a first-class recipe for hap
piness. But, how many persons are
there in the world who can adopt
this method Of insuring peace and
good cheer?
b. Many of US bother about lot Of
things that.aren'tswerth the bother.
Mr.. Rockefeller would eliminate
these things, and so would the NEST
of us, if only we could. For some
reason; however. we concern our
selves about so many little incense
quential affairs-little matters that
really do not help or hinder our
daily lives.
Mighty oaks from little acorns
grow" covers our mental gyrations
often. .Some tiny little word. or act,
bothers US. 1t begins to grow, and
haunt us, and finally-because we've
permitted the acorn to bother US
it becomes mighty oak, shadowing
us in despair.
F. A serene world, truly, If all Of us
would follow John D.'s rule not to
"let anything bother him."
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
Robert Loveman Day

The Dalton Woman's Club held Its
anniversary celebration in honor Of
Robert Loveman, the poet. Then
club house is the former home Of
Loveman and it houses also the Love.
man Memorial library, and in a way
it is a shrine to his memory. The
place is called the Robins Nest and
locally has the sacredness of that
other shrine, the Wren's Nest, in At
lanta, that honors the memory Of
Joel Chandler Harris. The program
included personal "reminiscences OF
Loveman letters, poems and several
songs that had been set to music and
an address of eulogy.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
Four Term School

Since directed play has become a
feature of modern education many
schools employing a physical director
as religiously as they do their history
or language teacher. the idea Of four
team schools is becoming more plaus-
IDLE. The old adage Of call work
and no play makes Jack q dull boy''
need not be brought forward in argu-
ment, as no good school in this day
neglects the play and exercise period
in the day schedule. The summer
term would naturally have more and
longer rest periods that might build
a stronger child than the over ex.
ertion and exposures that the long
period vacation often allows, com.
bined with entire cessation of mental
exercise, in too many cases. This re.
Taxation is no longer deemed neces.
| sity, rather a hindrance in menta
growth. Like an unweeded garden
children's minds are turned loose
three months in the year during the
most impressionable period of life
and let run riot in foolish and vair
things except of course if home train.
ing and influence is such that educa.
ton is continued, only under differ
ent environment. Summer schools
for college students and for teachers
are growing in favor and in time the
summer term in public school will be
considered valuable both from the
standpoint of education and ethics
in the child's development. Rum.
ford, Me-, is operating a successful
all-the year school or nearly that
There are 4 terms of IL weeks each
which allows in all four weeks of va.
cation during the year.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
Working and Praying

The ". c. T. U. all over the coun.
try are holding . prayer hour at
noon. Where the county courthouses
in Georgia have bells they are being
sought as signal bells for the daily
call to prayer by the devout women
who believe in praying as if the bat.
tie for law enforcement depended
entirely on prayer and then in get.
ting out and working as if the whole
thing depended on work. Members
of the w. C.. T. U. in all parts of the
state are solicited to join the prayer
circle and responses have been very
satisfactory.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
FIRST METHODIST
CHURCH
c. B. Ware, Pastor

The regular morning and evening
church services of worship will not
be held on next Sunday, August 9th,
at the First Methodist church. All
other services, however, will be held
as usual.
Sunday school, 10 a. m.
Junior League, 8 p. m.
Epworth League, 1880 p. m.
Prayer service will be held at 200
Wednesday evening instead of S:15
in order to attend the First Baptist
revival.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

Do not keep the alabaster boxes of your
love and tenderness sealed up until your
friends are dead. Fill their lives with sweet
ness. Speak approving, cheering words while
their ears can hear them, and while their
hearts can be thrilled and made happier by
them.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
THE Jokes ON HIM

Man in Russian restaurant not
wishing to show his ignorance Of
their tongue, beckoned waiter and
pointing to the menu said: II be-
lieve I'd like that"
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

Men eat in restaurants for one of
two reasons. They have a wife who
can cook and won't or they have a
wife who can't cook and does.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

LOST-One black grip containing
blue dress, red dots; yellow dress,
blue linen, black silk with linen and
blue voile embroidered dress; yel-
low house dress, 1 pair hose, 9 sofa
pillows, / jar facial cream.-Dave
Woods, GOT E. Pine St. 1t
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

CLERK CARRIER examination,
Fitzgerald. Age 18-45. Men
women. Don't miss this opportunity.
Coaching course SIS. Booklet free.
L. Hampton, Box 1818-ED, Washing
ton, D. c.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

The great nations may be burying their
hatchets but they are marking the spot so they
can dig them up in hurry when they need
them.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
FOR SALE

CASH PAID FOR FALSE TEETH
dental gold. platinum, iaaaeneto.
points. diamonds and discarded jewel.
ry. Hoke Smelling & Refining Co..
Otsego. Michigan. If
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

FOR SALE-Nice five room bunga-
low, 500 W. Pine St., in good con-
ton, all conveniences; priced right;
small cash payment, balance monthly
like .rent.-Dixie Realty & Invest
ment Co., Inc.,113k E. Central,
Phone 289 or 247. 1t
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

Despite the business depression IA
Austria, the federal railways are
hauling more freight than a year aeR.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

WANTED-flne, oak and ash; SHORT
lengths. Fitzgerald Veneer Com
pany. l-28-tf
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

Visitors out of the city have been
Mr.. Geo. Rogers at Hot Springs, Mrs
J. L. Dorminey and Miss Esther King
in New Orleans and Hot Springs,
Ark, Mr.. and Mrs. Walter Walker in
Gastonia, N. c., Mr.. and Mrs. ]. H.
Wideman and family at St. Simons,
Rev. and Mrs: j. w" Bieker in Biloxi,
Miss, Mrs. J. B. Davenport and son,
Sanford, in Charlotte, N. c.. Mr..
Everett Martin in Valdosta, Mr.. H.
James in Tennessee, Mr.. and Mrs. r,
J. Prentiss and daughter, Quintette
in South Carolina, MIR. and Mrs. j.
D. Mashburn and daughters in Hen
Jacksonville, N. c., Mrs. r. C. Pick.
ems and children, Clifford and Lorraine
at Martis Ferry, o., Mr.. and Mrs. A
J. Mcdonald in New York and Phila.
delphia, Mr.. and Mrs. Harry CARRIER
lat St. .Simons, DR.. John Frazer ir
Hancock, Mich, J. A. and R. l.
Jones in Baltimore, Mr.. Carl Fellars
In South Carolina.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

WANTED-To buy or trade for used
furniture. Miller G. Raine Furniture
Co., 1l3 S. Main St. Phone S35. If
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
AnniversaryColumn
10 YEARS AGO
JULY 80

Miss Garland Jeffcoat entertained
at the Aldine Hotel for her visitor,
Miss Dora Horn, of Ashburn.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

WOOD FOR SALE-To anyone IN
need of stove wood see A. P. Cox,
A. w. Cox or phone No. IS, Ocilla,
Ca; will be delivered at once. 4tp
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

The baseball players and friends
were entertained at the home of Mr..
and Mrs. A. H. Thurmond
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

PURE MILK AND CREAM
Dairy products from a sanitary
dairy. Phone 1902. Prompt atten-
Fttion't0 saM orders. S.2A. Wright. If
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

CASH BUYERS want Georgia farms.
Deal with owners only. Describe,
give lowest price.-w. Carlisle, 521
Pioneer, Birmingham, Ala.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

Mrs. w. F. Jones entertained with
a party for little girls to honor her
little visitor, Miss Mary Mcleod, of
Atlanta. After lively games the
company were entertained with piano
selections by Elizabeth Hill and Ellen
Murphy and a duet on the piano by
Catherine Stovall and Elizabeth Hill.
Misses Ethlyn RUSSELL, Annie Laurie
Jolley, Estelle Waits and Dorothy
and Linda Jones assisted in enter
tanning the little folks and serving
them with ice cream cones. Those
present were Mary McLeon, Mar
garet Pope Thurmond, Elizabeth
Hill. Elizabeth Maffett, Marjorie
Denmark, Catherine Stovall, Wylene
Jolley, Julia Turner, Virginia Ware,
Kitty Jim Wideman, Edna Jacque
Paulk, Louise and Grace Smith, Mi
RAM and Ruth Ricketson, Elken MUIR
ply and Frances Mcdonald.
Mrs. w. w. Hughes entertained
for her daughter, Lille Mae, in hon.
or of her 18th birthday. After a
watermelon cutting at the home di-
vinity fudge being also served the
young girls proceeded to the Grand,
where they enjoyed the moving pic
lures for an hour and then visited
the drug store for ice cream. Mrs.
Hughes, Mrs. j. L. Perry and Mrs.
Russell King were the chaperones.
The guests were Misses Mildred
Shaffer, Martha Turner, Catherine
Clark, Freddie Isler, Macye William
Myrtle Scarborough and Dorothy
Thurmond.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05
CLASSIFIED ADS
RATES-CASH IN ADVANCE
One per line
One A0n'h---'0e' per line

FOR RENT - Lovely sexen-roon1
home, in splendid neighborhood-
Address w. o. E., care Leader-En-
terprise.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

Mrs. r. E. Lee entertained with a
porch party complimentary to Mrs.
Felix Clay of Montgomery, Ala, and
Mrs. r. H. Mckay, recent bride.
Four tables of "42" were enjoyed,
punch being served during the game.
Yellow and white Neapolitan cream
and yellow and white cake were
served in conclusion. Those present
were Mesdames Felix Clay, R. H.
Mckay, C. E. Brewer, Clayton Jay,
L. L. Griner, j. E. Turner, ]. H.
Mayes, G. P. Mingledorf, Rembert
Travis, G. E. Kicker, G. S. Flournoy,
John Russell. A. H. Denmark, J. L.
Pittman, Lon Dickey, T. J. Dickey
and Misses Halloween Venable and
Ida Mckay.
Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-08-05

A party that motored out to
Bowen's Mill for swimming and pic
mic supper was composed of DR.. and
Mrs. D. B. Ware, Mr.. and Mrs. L. A.
Cooper, Miss Marguerite Cooper,
Miss Fannie Fletcher, Miss Eula
Graves, Miss Hattie Taylor and
Messrs- Preston Seanor John King
Robert Mann.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1926-07-08
Raymond Haston Riot
In Born To The Vest

Raymond Hatton, whose comedy
team work with Wallace Beery,
in "Behind the Front" is still a
Laughing memory, furnishes many
new laughs in "Born to the
West" Paramount's perturbation
Of Zane Grey's story, which comes
to the Liberty theatre for an en-
gagement Of two days, starting
Thursday, July Is
This time the little comedian
is teamed with Jack Holt. Hatton,
brave only when his pal, Jack
Holt, Colorado" Rudd, is at his
elbow, seems to wiggle in and out
Of trouble in carefree manner all
through the picture.
''Born to the West" brings Jack
Holt to the screen in one Of his
best roles to date. Margaret Nor
ris and Arlette Marchal, repre-
sentative American and French
beauties, furnish the pulchritude
and drama, the former as the
sweetheart of Holt and
Continued on last page)
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1926-07-08
GLASGOW TO HAVE
FEDERAL COURT
MESSAGE FROM SCOTT LEA
WITT ASSURES THIS FOR
NORTHEAST MONTANA

United States Federal court will
be held in Glasgow in the future,
according to telegram which the
law firm of Marron and Foor of
this city received last Friday from
Congressman Scott Leavitt.
The message reads "Just Sc
cured acceptance by both House
and Senate compromise form my
Federal court bill authorizing
court Glasgow in addition to 9th
er town. viii mail copy law
when available. Compromise form
leaves determination times Of sit
tings to Federal judges in accord
ance their request and Senate
amendment"
The prohibitive cost Of taking
witnesses to Great Falls which has
been the only place in the FEEDER
al district in which northeastern
Montana is located where FEEDER
al court was held, has prevented
many cases from being fully
threshed out on both sides before
being closed.
Judge E. NJ. Pray of Great
Falls will probably be the Federal
judge who will preside at the
court sessions in Glasgow.