Milford chronicle., 1926-09-24
WILL BROADCAST DEL-MAR-VA
ADVANTAGES TO WORLD
Big Chain OF Radio Stations VIII
Carry eastern Shore Programs

The Del-Mar-Va Eastern Shore
Association haaaIcOmpleted a contract
with the Anne an Radio Corpora
ton, of New Ygrk, to broadcast five
one hour Eastern Shore Programs"
from WIZ, the largest and most
powerful broadcasting station in the
world. The first program will go on
at $3.50 p. M, standard time, Mon
day night, October 4th. Each sue
cessiye Monday night, October IL, IS,
rs and November 1st, the additional
four programs will be presented at
the same hour
In being able to make this ar
rangement, me21bers Of the publicity
committee and officials of the asso-
citation feel thh BIT they have complet-
ed the most a. lnbitious and impelling
advertising feature ever undertaken
by the Eastern Shore. The fact that
the officials of the American Radio
Corporation in New York have given
free use of tho air, from WIZ, when
the usual cha kge for broadcasting
is $1,000 per bur, is considered by
the association officials not only
tremendous antage but stamp
of approval. This will be the first
and largest PROGRAM Of it's kind ever
The Del-Mar-Va Eastern Shore As
sociation is not confining the broad
casting Of the attractive features Of
the Del-Mar-Va Eastern Shore to the
peninsula as a unit, but is collabor-
ating with the various counties and
dividing the programs so that those
counties and communities who enter
into the plan will receive prominent
mention. Six communities, Cam
bridge, Snow Hill, Seaford, Sails
bury, Dover and Accomac, the last |
named representing the Eastern
Shore of Virginia Chamber of Com
merce, have voted to participate and |
other communities will also unques-
enter.
The advertising value of this |
can be conceived when
it is said rat WIZ, which is the |
worlds largest, most powerful and |
)ne of the mort popular broadcasting |
stations, reaches nightly upwards of |
.wo million b ZONES. Survey by radio
show that an average of |
i've persons Ihear programs from |
each individl ial loud speaker. Thus,
t may be, cor lservatively said that at .
east ten mill Hons of people will hear !
he Eastern Shore programs on each
occasion that they are presented.
Arrangements for broadcasting
rom WIZ have been made by Har-
1ey J. Hill, executive vice president
If the association. He has secured
or the tirstl five programs, which
nay be eXte hded later, the follow
ng talent: i Hete Dale Wimbrow, the
Oel-Mar-Va FOngster, a professional
gho hanks high in met
'opolitan thfatrical circles and who
S rated as pne of the foremost re-
;ording artiBts at the WIZ station.
Mr.. WimbroW is a native Eastern
Shoreman, born and raised at Whal-
9yville, Md. He is the author Of nu-
nerous popular songs and is known
o many by his Columbia phono-
sraph records. Supporting Mr.. VIM
)row is the world-famed Brunswick
Recording Orchestra of fourteen
pieces. The leader Of this orchestra
S Gus Hinchon, who is recording
manager for the Brunswick PhOno-
sraph Company and the other ar
lists will include Douglas Stanbury
nd the Misses Gladys Rice and Jane
smith, each OF high professional
qualifications and especially recog-
lized as recording artists in both
ong and dialogue.
The continuity writer of the five
'rograms tb be rendered is Lester
)Keefe, Of New York, one of the
most brilliant men in this line today.
The announcers are Daniels, Hus-
ing, McCloud and Cross, of WIZ.
he accustcian is Godfrey Ludlow,
known as the famous WIZ
iolin broaIdcaster. The director of
epertoire ifs Miss Brainard, of the
VIZ staff.
The entiIFe ensemble is to appear
(cq 4inued on page y