White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1926-07-30
ILWAUKEE RAILROAD
GIVES. AWAY FRUIT

Beginning July 10, the Milwaukee
railroad inaugurated its plan of pre-
senting to passengers on its through
trains choice fruits from the Priest
Rapids valley, duly labeled as to the
locality in which the fruit is raised
and literature and information to ac-
company the fruit in case the passen-
ger shows an interest in the country
Reports coming back here indicate
that the plan is meeting with success
and many inquiries are made by
people who had never heard of the
valley and what it produces.
In carrying out this plan, that is
costing them about $500 a month, the
railroad had two objects. First, it
wants to acquaint the public with this
valley and its products and second,
and probably most important, is a
desire to create a. demand for Priest
Rapids valley fruit. This is what
is called direct advertising and the
results can be far reaching. Passen-
gers on these trains who are given
this fruit come from almost every
part of the country and if they are
pleased with the fruit will undoubt-
edly call for Priest Rapids products
when buying in their home markets.
This gets back to the plan of the
railroad in working cut a general
label system so that products ship
ped from this valley will be properly
labeled and, in this way, become so
known that when the educated public
asks I. for them it will know what it
The C. M. Kopp Company has or
dered 100000, the Perham Fruit Com
pany $4,000 and James de Veuve
$4,000 of the fruit labels designed by
the Milwaukee this spring. The
American Fruit Growers had enough
of their old labels to carry them
through this season but have prom
ised to use the new labels on the
fruit shipped from this valley next
year.
When the plan of giving away the
fruit from this valley to the pas
sengers was inaugurated, the follow
ing letter was sent to the Dining Car
superintendent:
Effective today, it is the policy of
the Railway to present to the passen-
gers in the sleeping cars one day per
trip on Trains No. IS, 16, II and l8,
fretl fruit from the Priest Rapids
Valley. It is the Railways intention
to more widely advertise the merits Of
this Valley, to the end that it may
become to the Milwaukee what Yaki-
ma it to the Northern Pacific and
Wenatchee to the Great Northern. AS
part of its campaign for this purpose,
the plan of giving away quantities OF
the Valleys choics. fruit daily is one
of the methods to be used.
ITO pass out this fruit without iden-
tification would mean nothing to the
passenger so far as bringing to his
attention the merits of the Priest Rap
ids Valley. Therefore, several thous-
and tags have been printed for the
purpose of identifying the fruit, which
can be literally sprinkledj thru xhe
plates and baskets used in distributing
it. On the tag is an invitation to the
passenger to ask for booklet of the
Valley. Therefore, at the time the
fruit is distributed number of these
booklets should be carried along by
the Steward that they may be avail
able for the passengers desiring further
Attached will be found one of the
booklets concerning the Priest Rapids
Valley and each Steward and Con-
ductor should carefully read this lit
erature, not only to post himself SO
that he will be able to answer ques-
tions which will be asked by the
but that he in turn can
instruct trainmen, walters and others
this great. irrigated coun-
try on the line Of the Milwaukee.
"Attent on OF Conductors and Stew
ards should be called to the fact that
the country in and about Beverly is
in no sense of the word to be likened
to that of the Priest Rapids Valley.
1t should be pointed out to them, and
they should observe for themselves, |
that about three miles south of Bev-
erly is huge gap in the snddle
thru which the Columbia
River forges its way, known as "Bev
Ci ~ zap WHICH 10, Aii lat, lhC satS-
way to the great Priest Rapids Valley
just beyond, comprising a country of
vast area, larger in area than the Wen
atchee country. earlier as to climate
than either Yakima or Wenatchee, and
of high diversifcation in
the growing of farm products.
"The Stewards and Conductors
should read the literature concerning
the Priest Rapids Valley at once as
they will be questioned in the near
future to find if Tley have posted
themselves as to the object of the
Railway in presenting the Valleys
fruits to its passengers, and with ref
erence to the geography and physical
of the Priest Rapids
Valley itself"
"Fritzie," the pet coyote raised by
The Robinsons at the Commercial ho-
tel, returned home Thursday night
from months visit with his friends
and relatives out in the desert Break