Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1926-04-27

ware and furniture stores in the Val
ley
Today f. J. ED Jamerson Of Dom
ma, president Of the company, and
L. 4. Jack" Johnson, president
Of the firm, announce the crowning
achievement of their hardware ca
reer in the Valley, namely the erec-
tion ofthe new home for the Browns
vile tore.
This new building is to be a rad
ical departure from the usual type
Of store building, says Mr.. johnson
who stated that it is TO be of Spanish
architecture and full or warmth and
color. He and Mr.. Jamerson travelled
through Florida last year and got
ideas for their new store from the
type Of buildings new being con-
structed there for businesses.
Concrete. brick and Spanish tile
are to be used in giving warmth and
life TO the building TO be construct
cd here which is expected to he the
only one Of its kind in Texas. Terra
Gotta. ard stucco with a notified ef-
feet also will be used in the con
struction.
Two-Story Display Scheme
In spite Of the radical departure
from the conventional type of busi-
ness building this structures beauty
will not interfere wi h the proper
display Of mcrchan ndise. Rather il
will add to the attractive displays
that will be made since there viii be
two-stcrv display scheme. The
company will utilize not only the
sAound floor windows for display
purposes but also will have series
or mezzanine display windows. These
will run along both sides OF the
building which is to be so by 40
feet in size at first.
All parts OF the building are to be
so constructed as TO make possible
future additions to provide for still
greater growth. The foundation IL
to be laid so that more stories may
be added A place will be left for
passenger elevator as well as for
freight. The building is 80 by 100
feet but the lots included in the pur-
chase from the Wagner Investment
company will enable the owners Of
the store to extend the first unit to
100 by 120 feet.
The second floor will be given over
to eight apartments to be furnished
in the most up-to-date manner pos
sible. The Bordcrland company has
long felt that Brownsville is looking
for n series Of modern apartments
like this and has decided to provide
them in the second story of the new
building. They will be most con-
veniently located I'm the downtown
section. The finest obtainable furni-
ture and fixtures will be utilized in
making these apartments the best
to be found in the city.
Construction to Begin May I.
EIwing and Mulhauscn Of Harlin-
gen are the architects for the new
building.
"A contract for the structure has
not been let as yet but construction
is to begin on or before May l and
will be completed in time to occupy
on August ] when the lease on the
Combe building at present occupied
expires. The Borderland company
now occupies the first and third
floors of this building. These will
be taken over by the j. c. Penney
company this fall.
This new Brownsville store Is to
carry higa class of merchandise to
supply the better type Of hcmes now
being erected throughout the Valley.
Mr.. Johnson said that the most mod
ern home building and furnishing
necessities will be kept on hand for
the Valley trade. The present stock
will be almost doubled with the adj
dition of furniture and kindred
lines.
Mr.. Jamerson and Mr.. Johnson
have been in the Valley about 20
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