The Carbon County news. [volume] (Red Lodge, Mont.) 1924-1931, 1926-04-22
THE WONDER ROUTE
BY Z. P. Conwell

fee IN Washington to solicit his sup
port for the proposition and showed
him the plans and specifications of the
Red Lodge-Cooke City Highway,
Colonel Greeley, Chief of the Forestry
Department carefully examined the
documents and accompanying photo
graphs placed before him. The plans
seemed entirely feasible and he un-
hesitatingly stated that the matter
had his support The photographs told
better than words could tell of the ma
iestic scenery along the entire route
from Red Lodge to the Park entrance:
places of beauty and grandeur unsur-
passed by any in the park itself or
indeed by any other in the world The
Chief Forester was silent for few
minutes apparently in deep medita-
ton, then turning to his visitors he
gave voice to an expression that is
destined to become historic, when he
said, Gentlemen, that is the Wonder
Route of the World"
"The Wonder Route of the World"
how is that for a slogan? Of course,
it is but natural that we, who live
here and are familiar with the route,
should be somewhat lacking in appre-
citation of its unparalleled wonders,
its striking and outstanding scenic
beauty and the possibilities that it has
to offer when constructed and devel-
oped. We travel hundreds, even
thousands, of miles to see such PAGES
as the Grand Canyon, Mammoth Cave,
The Petrified Forest, Niagara Falls or
the Yosemite. They have been adver-
tised. Millions of dollars have been
spent making famous such slogans as,
THE playground of America, "The
Scenic Route, "The Dixie Flyer,
Good to the last drop, "Time to re-
tire, "The Flavor Lasts, His Mas
ter's Voice" etc. Everyone knows the
places, trains routes or products to
which they refer. If slogans are good
advertising for a state, railroad or a
piece of merchandise why shouldn't
one be good advertising for our new
road?
1.-THE Wonder Route of the World"
sounds good, doesn't it? Not the
Wonder route of America, understand,
or of Montana but THE WONDER
ROUTE OF THE WORLD.
To adequately describe the road to
be would be as difficult as trying to
paint word picture of rose in full
bloom, the towering majesty of the
Jungfrau or the glories of an ocean
sunrise. 1t would be even more diff
ficult than thai. 1t would be as ut
terly impossible as it would be for a
young lover to describe the taste or
the dreamy delight of his sweetheart's
first kiss. You will agree that some
things are utterly beyond words. You
must agree that some sensations simp-
ly BATTLE description and that's one of
EN-. Percival and Mabel have their
secrets sacred and otherwise but i'm
imagine Percival attempting to des-
cribe one of their good nights" OF
rather the tase of it.
He might say that it tasted like
licking honey dew from the leaves of
a hickory tree or that it tasted like
noodle soup only more so. He might
even assert that it tastes like the
dewdrop of morn looks or he might go
further and declare that it tastes like
the smell of the aroma from the lilly
OF the valley sprinkled with the per
fume of violets and spread all over
with apple butter and sausage gravy
That kind of description of it
"ouldnt get MIN anywhere much. TIC
get anything like an accurate concep.
ton of its enhancing taste one
would simply have to meet ur
with Mabel and make date with her
Imagine, if you can, an eastern
tourist trying to describe The
Wonder Route of the World to the
neighbors back home. Here's about
the conversation that would take
place, Hello, Charlie, when did YOU
get back and did you see Red Lodge
and that there Wonder Route of the
World?" And Charlie would answer
about like this, eyes, saw it all. Red
Lodge is sure a wonder and SO is the
route, best thing on the trip, but ]
can't describe it, you've got to go and
see it for yourself, they call it the
Wonder Route of the World and ]
guess they're right, nice weather we're
having, turn over my engine will you
pot eleven coUc m Mill onJ boox IL