Evening star. [volume] (Washington, D.C.) 1854-1972, 1926-01-03

line. zone European country after
another, he says, has succumbed to
the Yankee spell of enterprise. Ger
many has made big strides within the
last year toward shaping a way of
communication throughout the coun-
try and the management of city traffic
according to American ideals. Our
railroad system has been given over
TO private enterprise. Traffic density
is as much Il subject of discussion
here as in the United States. We
have opened ticket Offices throughout
our cities on American models. Traf
nee in Hamburg is being regulated by
experts who have studied in Chicago
and New York. Our telegraph and
telephone systems have been fntensi-
fed and American accomplishments
have been initiated even to the extent
of placing Keep Smiling signs in our
telephone booths"
Leads i'm Advertising
In advertising Germany accepts
American leadership, but requests a
portion of merit for itself" according
10 Robert Hoesel, publisher of an
advertising periodical
I'm verbal advertising America
leads, he admits, but in pictorial
appeal Germans have developed
technic all their own. 1t is worthy
OF much praise and different from the
american. America has introduced
us TO photography in advertising and
thus has virtually killed the former
art sheets of the big companies.
But Germany has shown initiative
and has developed the use of huge
spaces for advertising until today
full-page advertisements in news
papers are common here. Certainly
Germany is following American
methods and soon will not be far be-
hind"
Hoesel wishes the Germans would
follow the Americans in the use of
cheerful and inviting texts in written
advertisements
The last field in which Germans are
seeking to follow Americans is that
or sport. Unfortunately, we are not
Americanized in sports" says Theador
Lewald, president of the national
sport committee. "Only per cent
Of our people practice some form Of
sport, but increase of athletic socie-
ties in our schools is really American
German children born during the war
are weak and need strengthening. and
sport is a great prophylactic for keep
Ing them from drink and other vices.
Therefore our sport does not seek
primarily to establish new records, but
bers. Perhaps Germany already plays
more hand ball and soccer foot ball
than does the United States, and box
ing, under American influence, is rap
idly increasing here. American ath-
letes have an immense influence in
Germany, although we cannot under
take great study expeditions to for
eign countries. International influ-
enceS will work powerfully on Ger
many in the coming Olympic games
In Amsterdam. for which we are now
actively training"
1t seems certain along nearly all
lines the process of Americanization
will continue during the coming year.
1t remains to be seen whether Europe,
under the pressure of poverty, will
uphold the old.fashioned nationalistic
methods in industry in little countries
not adaptable to modern methods or
will be forced to come to some sort
of international or pan-European CO.
operation, the signs of which are
everywhere present. If the latter pos
sibility were realized 1t would permit
Of large-scale production and would
raise the living standards in Europe.
Copyright. 1926. by Chicago Daily News CO..