Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1926-05-27
MUCH INTEREST IS
SHOWN in MEETING
ELEVEN COMMUNITIES REPRE-
SCENTED TO DISCUSS PLANS
I. FOR ADVERTISING SOUTH
GEORGIA.
clifton Gazette)

clifton Gazette)
Representatives from Fitzgerald,
Moultrie, Valdosta, Quitman, Thorn
asville, Douglas, Americas, Waycross,
Cuthbert and Blackshear met in Tiff
ton Tuesday to discuss plans for an
advertising campaign for the South
Georgia section and the formation of
a South Georgia advertising promo
ton an development organization.
The morning session lasetd from
eleven to one o'clock and was given
over to a genera discussion of the
section, it's advantages and opportu-
mites, and means of reaching the bet
ter class of settlers. From one to
two o'clock the visitors were hte
guests of the Tiff County Board of
Trade at luncheon at the Myon Ho-
tel. The delegates were scheduled
to resume their business session at
two o'clock, at which it is expected
that some definite plans of organiza-
ton will be worked out.
The meeting was called to order
by H. H. Tiff, Jr., president of the
Tiff County Board of Trade, who
welcomed the visitors to Triton. Mr..
Tiff was elected chairman for the
meeting and Col. j. S. Hidgdill was
named secretary. Mr.. Tiff outlined
the purpose of the melting as an eff
fort to coordinate the efforts of the
communities of South Georgia, to adj
vertise the section as a whole, to pre-
vent duplication of efforts and to get
greater returns for advertising ex-
penditures.
Wallace Humphrey, of the Massen-
gale Advertising Agency, of Atlanta,
was introduced and outlined the plan
in detail. He suggested the raising
of $4,000 as an advertising fund,
the use of page copy in the leading
farm magazines and a central organ
ization to which inquiries would be
directed. He discussed the history Of
community and sectional advertising
and told of the advantages he be-
lieved would result from a co-opera-
tive advertising campaign for South
Georgia. He sal dhe believed page
advertisement for South Georgia
would be more impressive, more con-
vincing and get bette rresults than
a number of small advertisements for
gia, and the large advertisement
would b cable to present more de-
tails and get quick results. The ap-
portionment of the amount to the
various communities would have to
be worked out by committee as we'll
as other details.
Secretary F. H. Abbott, of the
Georgia Association, spoke briefly of
the result sthe association is getting
and the number of inquiries coming
to the association from advertising of
this section.
B. Y. Chambers and Buck Harper,
Of Moultrie, said they were interested
but would like to know more about
the plan before committing them
selves.
F. W. Webb, of Valdosta, said he
hoped the meeting would result in
the formation of a real South Geor-
gia association. He said Valdosta
was ready to go and would do it's
part and he hoped the sentiment at
the meeting would crystalize into a
real active organization.
W. R. Tucker, of the A., B. & A.,
said his line was ready to cooperate
in any way possible in developing
South Georgia.
H. M. Cottrell, of Atlanta, told of
some of his experiences in promotion
work and cautioned against allowing
the impression to get out that call
the land in South Georgia is on the
market" He urged centralized or
ganization for handling inquiries.
Bruce Nay, of Fitzgerald, said his
city was ready to cooperate and he
hoped that an organization could be
perfected.
Prof. J. M. Thrash of Douglas,
suggested care in buying advertising
and advise dthat the expenditure be
stretched out over a long period and
that instead of trying to cover every
thing in the universe that it be de-
voted to two or three subjects.
H. B. Woodlief, of Americas, said
that Sumter and Americas were
ready to cooperate in any good plan
for the development of South Geor-
gia.
F. W. Freyman, of Blackshear,
spoke of his experiences in South
Georgia and some of the good set
tiers that had been secured for Pierce
county.
T. ]. Mitchell, of Townsville, sug-
gested that the meeting get down to