The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1926-02-10
NE " CADI[L Nc
AXES HOLD

The recent remarkable growth Of
the Cadillac Motor Car Company
has been d matter Of note to the.
motor buying public and members.
OF the autonotive industry. Many
new developments have occurred
ltduring the past few months, in.
lcluding a new YigOr in sales poll.
lcies and the bringing out Of new
car, which, while retaining all Of
the qualities which have made Cad
lilac q leader In the fine car field,
| has struck an entirely new note
| In appearance and performance.
Less than 81 year ago, In TIE
appointment or Lawrence r. Fisher
| to the presidency, Cadillac expert
lenced the advent Of new exeCu
tive leadership. The new president
had been closely associated with.
the automobile business for many
years as vice president of the Fish
er Body Corporation. He Rad been
an important factor in the organiza-
ton and management of the great
vice president of the General Mot
ors Corporation and 4 member Of
| It's executive committee.
Through both Of these relations
he had been IN close contact with
all Of CadiIlac's problems and had
contributed greatly to Cadillac q
| progress.
Reputation Ii Guaranteed
The new presidents reputation
for quality manufacturing was am
! pie guarantee that under his man
agement Cadillac traditions would
be maintained. The Fisher repu-
tation for doing things guaranteed
even more.
a few months after Lawrence
Fishers arrival at Cadillac. the
! company had invested $2,500,0OO
in new equipment for the purpose
of producing a new car. New
foundries, erected at a cost OF two
and one.fourth million dollars,
were rushed to completion to pro-
vide for an anticipated greater
production schedule. New equip
ment, running into seven figures,
was installed. Preliminary plans
were created for the erection OF
additional buildings.
New Note Of Confidence.
, Under the leadership Of the
young executive from the Fisher
Company, the Cadillac orEani1a-
tion had Unanswered itself into a
new position of. strength ard lead
ership in the quality field. 1t had
made a transition calling Tor the
ablest of business generaishIp-a
difficult change for a long .estab-
Iished company to negotiate. I'll
had retained all that had proved
valuable in the past, but had
struck a new note Of confidence
and progress. The new confluence
was expressed in millions of dol
lars expended in new buildings in
new equipment for producing a
new car and in new distribution
facilities.
One Of the great reasons for
Lawrence Fishers success, as chief
of the Cadillac organization is HIS
broad and fundamental democracy.
While he feels that the Cadillac Is
an aristocrat among cars, he has
also held the conviction that there
is a wide class of motor car owners
who had been purchasing cars OF
lesser quality and yet were able and
instinctively desired to own cars or
the Cadillac class.
"Just Plain Folks"
1--WE are all Of us just plain
folks was a recent offhand re-
mark OF his. in speaking of his
business associates: and it has been
his constant conviction that there
is a very wide class Of those same
"plain folks" who would and could
buy Cadillac cars.
With confidence in this greatly
enlarged market, the price Of the
new car was substantially lowered
and the traditional Cadillac quality
risidly maintained. In the first five
months of it's production. approx
m.ately $4,000 were sold. This was
cTly 5000 less than the entire pro-
duction for the previous twelve
months. Untitled orders also ran
unusually high.