Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1926-02-26

ity in the State will benefit either d.
rectly or indirectly.
The second way by which drug
gists may assist in the undertaking
is by pla, ing at the entrance of their
stores green trademark posters
which, in the form of map Of the
Pine Tree State. designate the pro-
ducts and the industrial advantages
of the various sections. These pos
tiers which are exclusi ely for the
druggists. mark the stores display
ing such emblems as places where
booklets may be obtained regarding
the agricultural. industrial and re-
creational advantages of the State.
Governor Brewster asserted that
Maine may anticipate this coming
season a greater influx than ever be-
fore known and he referred to the re-
cent Maine pilgrimage to the sunny
southland as a trip through strategic
area in which they plower a 1000
mile furrow through the conscious
ness of the South, so that any boy on.
the street in the south on being ask
ed where he would like to pass a va
cation, would probably reply: "1n the
State Of Maine"
1t has been demonstrated that the
recreational advantages of the State
are the key to unlock the industrial
and agricultural resources. The gov
ernor spoke Of the Importance OF this
campaign in promoting the sale Of
Maine real estate to people from out
side the State and declared that there
will be a campaign to repopulate
Names abandoned farms. The adj
vertising policy is designed also to
bring hardwood industries to Maine,
he said.
We have in mind the development
Of our agricultural and industrial in
terests. We believe there Is no limit
to how far we can go If we can Sc
cure the unification of our people in
the program, he said.
In conclusion. Governor Brewster
reported regarding the success Of
Names publicity program as shown
from clippings from newspapers from
other states, this feature Of the pro-
ject being in charge Of Philip r.
Shorey of Portland.
Prof. whitehead Gives Suggestions
A wealth of suggestions for more
efficient craftsmanship and store man
agement was contained in the address
by Prof. Harold T. Whitehead, assist
ant to the president of Brewer & Com
pany of Worcester, Mass, and former
ly professor of merchandising and
store management at Boston UNIVERSE
ty. His subject was Some Problems
! in Merchandising"
Professor Whitehead pointed out
that the Boston department stores are
keen competitors of the Maine drug
gists, as are also local hardware and
dry goods stores. Competition is
I 90
new series of merchandising problems,
such as price maintenance, he pointed
out He emphasized the point that 1t
is not what the druggists are paying
for goods, or what they are selling
goods for that determines what they
are getting, but it is the spread be-
tween what they pay out and what
they take in.
The following he set forth as err
rors of merchandising: Failure to
know the goods; lack of interest in
sales; credit sales uncharged; giving
overweight: untidy appearance of
clerks; unfortunate mannerisms;
careless use of supplies; slovenly
writing; failure to fulfill promises.
The speaker enumerated the follow
ing errors of service: Poor store man.
agement; time wasting equipment;
careless packing of goods for ship
ment; poor lighting systems; wrong
deliveries; slow errors in adjustment.
Another class of errors was COM
mented upon by Professor Whitehead,
these being errors in store manage
ment, as follows: Lack of study of
tho people whom the store is appeal
ing to: incorrect pricing; wasteful adj
vertising; poor window displays; faul-
ty bookkeeping; neglect to take dis
counts; failure to charge all expenses
to business; failure to consider depre-
citation in stock and fixtures.
other Speakers in Afternoon
Declaring that every tourist coming
to Maine is potential investor, Har-
RE b. Coe of Portland. manager of the
Maine publicity bureau, outlined to the
assembly the main points in the Maine
publicity project and showed how the
association can be of great assistance
in the work. especially by making the
drug stores centers for distributing in
formation concerning tho advantages,
of the State.
Other suggestions along the same
line were given by Philip r. Shorey
of Portland, Maine publicity director.
who said that we may expect 10000
visitors to Maine during this coming
Reception at Blaine House
The members OF the organization at
the close of the afternoon session Wis
tied the executive mansion, where
they were guests of Governor and Mrs.
Brewster at a reception. The guests
were introduced to Governor and Mrs.
Brewster in the reception room by
Joseph F. Young of Augusta.
Mrs Blaine S. Viles of Augusta
served punch and fancy cookies, and
among those assisting in serving were
Mrs. Harry f. Goodrich, Miss Ethel
Partridge, Mrs. Charles B. Murphy,
Mrs. Carol Coughlin, Miss Beatrice
Coughlin and Miss Helent Wentworth
of this city, and Mrs. William It.
Quinn of Hallowell. The reception
proved an enjoyable occasion and the
guests were greatly interested in view
ing the interior of the mansion.
"Tfmited" Develops Demand