New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1925-10-24
Commission on Evangel-
ism Advocates More Adj
vertising and Publicity
in Local Press.

Ia A4ONot Il ANDps
That church advertising pays and |
should be featured by every congre- /
cation Is the proposal OF the COM
mission on evangelism in its BIZ |
cnnial report to the national coun-
ell Of congregational church which
is meeting at Washington. D. c,
Oct 20 TO IS.
Rev. William Horace Day. ID. Of
Bridgeport, former moderator OF the
council and chairman of the COM
mission says: "A little money spent
on general advertising will do two
things: 1t will bring immediate
financial returns. know OF church
that had never spent any money for
advertising until they decided to
spend about 500 on their fall rail-
", The receipts In cash on rally
Sunday and the three following Sun
days were $3.50 above the receipts
for the proceeding year and con-
tinued better throughout the year.
The second value of general ad-
Ncltising is that through the ads the
church is carrying message to
people 1t seldom reaches. This mes
sage may not bring immediate re-
suits, but it is good seed sown--and
the church sows both in season and
ont Of season. A good thought
planted in tho heart of Il passing
may may bring the richest kind Of
fruitagc iGtcr on. The church's re-
sponsiblity is 10 SOW.
"Old time advertisers say that the
effect Of advertising Is cumulative;
that to put in one al and then stop
| is waste Of money, but that il al
advertising campaign is 10 he
worthwhile it must he kept mp
week after week tor a certain period
until the Objective is reached.
"Church advertising ought to ru
three or four weeks in advance OF
the rally Sunday and carry CON.
nrctcd story That is, each AL Shoull
lrod naturally to the next, and the!
should come 10 d climax
This appeal for increased publlclt!
| tor the church is made IN connection
| with the proposal for country-wid'
| fall church program which is to h
brought before the council for con
: sidoration aud action.
- This church program has tou
= main items us follows; first n care
e ful study Of the entire parish. sec
n ord, a friendly Visitation on all tn
;, families of the parish, third, churc
Il rally Sunday, Oct. II and fourth, a
n-gathcring of new members on nc
Vcmbrr first.
II Church Membership
= The commission gives three req
= sons why the church SHOULD be SUI
ported:
It First: Every man and woma
y needs what the church has to oilf
in instruction, worship and fellow
ship.
!. "The church is thcS chool of Coz
J. Vital instruction is given continue
Il " to youns and old, Ivy Sermon, Il
ic bic reading and informal teachi
concerning the meaning and walt
of life. To live a good life poop
m must know what is good, and no
ct Shall they know unless they
y taught?
" "rho human soul seeks con
m,nion with the divine in worship
Without the r"freshment OF u
H. soul, life grows hard and drab. WI
Nv the renewal of the spirit, Whit
|" comes only through worship, we fe
O. the presence OF God and undcrStai
more fully his will for each one
W.
he "Without fellowship human i
it's is lonely fearful and far below
t. nest. Through fellowship t
strength of each one is multipll
by the strength OF all, the cham
ial Of life is dcerane1 and the cure
az is Increased. Life becomes wal
he and friendly anl the spirit OF
III klnsdom co"''S INV wv ~
men. .-.,.,.
Secood' nv Io'iI'I'"'."i y. ''l oon
OF strong rrI,S'o"" '"US Il, 10 ,,.on
he when VIII 6'l,' 'out 81" w.
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