The border vidette., 1925-08-08
SANTA CRUZ co.

Under the above heading. an
editorial appeared recently that
has been responsible for the fol-
lowing article from the secre.
tary o: the Nogales chamber of
commerce, says The Patagonian:
| Advertise Santa Cruz County
Not ia a spirit of criticism
nor of defense is this reply to an
editorial appearing in The Pata
goniau last week. Supervisor
Campbell was correct in .desir
/ ing that funds appropriated by
the county for the use of the
Nogales chamber of commerce
in publicity be devoted exclu.
sively to advertise Santu Cruz
county. Snch funds will be SO
used and have always been SO
used in the past. The editorial
| in question, however, states 1T
has too long been the practice Of
! Nogales business men to boost
the west coast of Mexico to the
exclusion of their own county. !"
All we object to in this state.
ment is the inference that the
Nogales chamber of commerce
has done nothing to boost Santa
Cruz county. Our boosting OF
the west coast of Mexico will be
continued, but exclusively with
!! the money of the Nogales mer
chants, as in the past. This Is
our right, especially since we
have not received nor asked any
support whatever from anyone
| in the county outside of No
gales toward the maintenance OF
the Nogales chamber of com
merce. We are not proud OF
this condition.. We wish we had
a hundred or so members from
the county at large. Then our
revenue would permit as ia do
big things.
/ But let US look in a broad way
at this boosting by Nogales in
terests of the west coast of Mex,
leo. In the first place, every
man, woman and child in No
gales is depedant upon the bust
ness Of the west coast of Mex
| leo. Imagine stone wall plac
ed around Nogales. Arizona, and
| Nogales, Sonora, Mexico. What
would be the result on Santa
| Cruz county? Within q year
Santa Cruz county would have
to 60 back to Pima county. Ii
would not have the revenue with
which to function. NOgales pays
60 per cent of the taxes of the
county. Eighty per cent of the
business of Nogales is with
| Mexico. Without Mexico No
gales would have one bank, and
one tenth as many business con.
Germs. The prosperity of the
west coast of Mexico spells pros
perity for Nogales.
The above situation existing at
present and in the past. But
what of the future? The No
gales chamber of commerce,
| looking ahead as is its duty,
knows that with the increasing
stability of Mexico there is a pos
sibility that there may be a
shrinkage in the volume of mer
chandise sold to Mexico by No
gales. We hope this may not
occur and thot with the increas
ed purchasing power may come
an increased business. Yet it is
wise to protect ourselves. One
of the opportunities is expansion
in Santa Cruz county, particu
larly in the mining field. An
other is the tourist crop" thai
will move through here wher
the railroad is open to the City
of Mexico. A third is capital
izing the wonderful climate o.
Santa Cruz county. A combina
ton of Nogales, the county, ano
Mexico is necessary to take ad
vantage of our climate. Climate
is a great attraction, but there
must be coupled with it facilitie:
Jor entertainment, resorts. etc
Proximity to Mexico is an ion
portant factor in promoting the
climatic and scenic attractivenes:
of this county.
The Nogales chamber of com
merce, acting as agents for tht
city of Nogales and the count!
Of Santa Cruz, is now preparing
a fine booklet of Nogales and it!
trade territory; booklet OF
Mining in Santa Cruz County
and folder on agriculture il
Santa Cruz County" In addition
to these, a folder Touring il
Santa Cruz County" which will