Evening star., 1925-08-02
KPO to Dedicate New Station.

With an elaborate continuous four-
hour program the new studios and
4 4.000-watt superpower transmitter of
station KPO will be dedicated tomor-
row night. Featuring the dedicatory
broadcast. which will begin at II
o'clock. Eastern standard time, will
be addresses by Mayor James Rolph.
jr., of San Francisco. and other lead
ing city and Federal officials and a va
ried entertainment participated in by
more than 130 artists.
The new apparatus, representing
more than five years of experiments
ton, is of special design and construc-
ton and is said to be the first of its
kind put into active service. The
transmitter has been especially de
signed for quality rather than extreme
signal strength.
To house the new transmitter, its
auxiliary equipment, the staff Of KPO
and contributing artists. a large suite
of rooms, studios and Offices have been
built. One of the studios houses the
great kPO organ, with sufficient room
to accommodate q 90-piece band or
symphony orchestra and secondary
studio for solo and small ensemble
broadcasting. The announcer will be
located at a permanent post between
the two studios. This will enable him
TO announce the programs of either
studio without leaving the microphone.
Radio Season Lengthens.
The so-called radio season is getting
longer. June, July and August were
considered void of radio interest In
past years, but since the advent of
superpower broadcasting. the Sum-
mer months are almost as full OF en-
tertaining novelties as the Winter
season. Then, too, there are more
broadcasting stations in operation this
Summer than in past years and the
quality Of the programs has improved.
Dealers have reported greater sales In
radio equipment this Summer than
last. A ma jority of these Summer sales
were the portable type sets. ,
Answers Radio Appetite Query.
Just what constitutes the normal
radio appetite? This query has long
worried studio directors Of many
broadcasting stations. Herewith Is pre-
sented the viewpoint of one who has
had much experience. Madelyn Mar
shall Simon, well known to the
American concert-going public. as the
accompanist for Sigrid Onegtn. Swed-
ish prima donna of the Metropolitan
Opera Company. during her concert
tours OF tne OlliIeu SldtcS diio Nai-
ada, says the radio audience responds
to classic and ultra modern music with
more enthusiasm than even TO the
supposedly popular jazz.
To prove her assertion Mrs. simon
offers the list of composers she has
presented at WAHG. In Offering the
radio audience 113 piano groups Mrs.
Simon used the works of 56 different
composers as follows: Classic and ro-
mantic-Beethoven. Bach, Gluck-
Sgambau, t-Bachaus. Schubert,
Schubert G Godowsky ,Mendelssohn-Liszt
Schumanni Schumann- List, Cho-
pin. Brahms, List, Alabieff, Grieg,
Moszkowski, Poldini. Modern-Mac-
Dowell, Moritz Rosenthal. Debussy,
Ravel, Prokofieff. Palmbren, Scriabine,
Emerson Whithorne, Cyril Scott,
Percy Granger, Ireland, Albeniz.
BOYLE, zet-Rachmaninoff. Korngold,
Goossens, LevitZki, Godowsky, Schu-
mann Godewsky and Coleridge- Taylor
Novelties-Manney, Ballantine. Dan
iel Gregory Mason, Siegfried. Ochs, l..
A. Dix, Deems Taylor. Humperdick.
Tschaikowsky and Guion. Modern
American rhythms-Zezz Confrey.
Sydney Gilman, Vending, Grizelle and
Black Other works by Paderewski.
Moussorgski, Kreisler rRachmaninon,
Stravinsky, Johann Strauss and Rim
sky-Korsakoff The last six are also
all on request.
Mrs Simon never plays anything for
the Grebe microphone unless she has
a least 25 requests. She claims that
25 requests from different points indi-
Gates a general demand. Says Mrs.
Simon: THE idea that the radio audi
ence prefers jazz to the classics or ul-
ira modern music is not borne out by
my applause letter experience at
IIC, 1.rhat he rolhlic nj s.