Evening star., 1925-08-09
WAR BUILDING TO HOUSE
HUGE PEACE-TIME EXHIBIT
MANY Foreign Nations Accept Bid to
Show Products in Permanent World
\ Trade Exchange at New Orleans.

! his goods. Examples Of the resources
and Industrial advance of all coun-
tries and all States of the Union will
be accessible and visible at one and
the same time. Small nations and
manufacturers Will be on an equal
footing with the largest, for there will
be available expert organizations to
furnish demonstrators to take charge
of booths, sales and shipments and to
carry out any other functions hitherto
impossible without expensive direction
| and Staffs."
"The international trade mart is a
novel, but none the less thoroughly
/ practical, idea in exhibitions. The plan
| has been so formulated that every iota
| of the spectacular and extrhvagant
features of 'expositions' ana world
fairs has been eliminated. and the
world market place is to be operated
in exclusively business channels, on
an efficient and economical basis for
| the TRANSACTION of business and the
sale of the products of the exhibitors.
| both domestic and foreign.
Even though 'expositions' and fairs
have hitherto been costly, entailing
the outlay of large sums of money en-
tirely disproportionate to the practical
commercial benefits accruing there
from, and have operated solely for the
throngs, most firms and manufac-
| turers yearly include in their adver-
tising budget an amount of money to
be used in exhibiting in such tempo
rary expositions.
Advertised Widely.
In direct contrast with these extrava-
CANT and impractical expositions, the
International Trade Exhibition has
nj 70 OF in -lr ar :
ing and selling of manufactured prod
ucts, no matter where they are made,
to buyers of other lands and other
countries, no matter where they may
live.
1T is to be devoted to the creation
and expansion of trade, with its sole
and only object the establishing of a
central trading point for world buy
ers and sellers, where the manufac-
State in the Union and from every
quarter and section Of the globe will
be on exhibit under one roof, attended
by competent sales organizations to
effect sales with visitors. who will be
attracted by a worldwide publicity
and advertising campaign in which
it Is estimated more than 100000 a
year will be spent. The exhibition
will be open all the year round; the
extensive advertising VIII help the
sale of goods and merchandise at a
remarkably low cost.
"OHe central world market for all
products of foundry, loom or factory
is the unique ambition of the builders
of this exposition. Here will be gath
cred samples of all that is wrought
into shape or condition for human
consumption in any country. Here
will be statesmen not merely to show
their goods, but to conduct negotia-
tions for sale and shipment. Here
will be demonstrators keeping tread
with the advance of the world in the
science of manufacturing, whether Of
newest ideas in the oldest profession
in the world, agriculture. or Of the
day-by-day improvements in the
amazing evolution of radio. Obvious
ly the value and advantage Of the ex-
hibition Will be cumulative. Year by
year its intrinsic benefits to importer
and exporter will grow. 1t will be
recognized as a sort Of extra lateral
home or agency OF textile manu-
facturer in England. a coffee grower
in South America, tea producer in
Ceylon, a hat maker in Danbury, ma
chinery manufacturers of the Middle
West-all manufacturers everywhere"
(Copyright 1921