davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1925-01-29
20 What is the name and location
10 of this furniture store where

10 What is the name and location
10 of this furniture store where
YOU can make your money stretch'
II is new and secondhand store
which has been very active in this
citv many vears-the largest new
and second hand store in the world
below sea level You will find IN
this store almost everything YOU
may need in your household. They
have large stock. and are sure to
find something that will meet your
requirements, If You stay away
from this store YOU are sure to miss
some good bargains. If You have
ANYTHING to sell or trade. for good
ness sake let them know about 1t.
They are on the lookout for Just
such things as you have ceased TO
have use for. The store fronts
west. just off Main. Under pre-
sent ownership over a year.
Is. Clayton & Stevens, 10 No.
Fifth.
Imperial Valley press., 1925-01-29

ID Who IS the man in this city
IL who can get YOU home in time
for dinner-and back in time for
work? How does he do it-iust by
selling YOU a bicycle. The bicycle
does the rest. Or. if YOU want TO
speed up little. he will sell you a
motorcycle. He has the agency for
the Harley-Davidson, and Henderson
motorcvcles. Has been three years
in business He will sell YOU one
of a number of good standard bicy-
cles, or he will trade YOU a new
wheel for an old one. He does mo.
torcycle and bicycle repairing, car
ries a full line of accessories. May
be YOU want a side car-he can fur.
Imperial Valley press., 1925-01-29
1nEl Centric is always glad to

1U acquire new industries. Here
is a new institution that has recent
Iy bought property and built n
large building 10 house their acti-
vities. 1: is n concern that has
been active in San Diego and Los
Angeles. for many years. They
have "Fortv acres of industries. y
Handle lumber, plumbing and cleo
trical materials, hardware, paint,
sash and doors. roofing, wall board,
floor covering. wall paper-manu-
facturers of Poppy Brand Enamel
ware. Their slogan is "More Val
ne for Less Money and "Evnry-
thing for Your Building They
will he glad 10 have You drive
around and look them over. Who
IRE thew
10. Whiting Mead Commercial Co.
". Main.
Imperial Valley press., 1925-01-29

SH Who is the matchmaker and
Oc icwcler in this city who has
earned the title of being "the man
who makes your watch or clock tell
the truth?' He is Swiss watch,
maker has had many years of ex-
perience as matchmaker and jew
eler-tho last five years in this
city. He is 4 mighty good man to
buy your watch from. He has q
beautiful line of good time keep
crs, including the latest things in
wrist watches. The place to buy
diamonds. iewclrv, silverwarc,
clocks and optical goods. His store
fronts south. lie can save you
money. look him up. Give his
name an daddress.
35. II. r. Berger, 5li Main.
Imperial Valley press., 1925-01-29
COMMERCIAL QUERY.

nish II. He also runs 4 machine
shop. Does all kinds of machine re-
pair work. Give the name and ad-
dress.
4 L. Wilson Machine Shop, 1922
W. Main.
Imperial Valley press., 1925-01-29
n What IS the name of this super

n What Is the name of this super
y Tor concern in FL Centre which
does its part toward keeping the
town clean? They get the dirt, and
leave the shirt-or any other ar
ticle YOU may have entrusted to
their care-without extra wear.
They understand the art of starch
ing. which is the secret Of making
your shirt keep its proper place.
Sawedge collars are the bane of
man 5 existence. You don get
that kind returned to you from this
laundry. Their way is the right
way. Many wears Of service have
made this laundry efficient in
every way. They are especially
prepared to do the family wash.
9. Valley Steam Laundry.
Imperial Valley press., 1925-01-29

0O..Cupid first-then who comes
Cc next? There may be larger
furniture stores in California than
this one, but none more active
none where the Almighty Dollar is
cutting a wider swath This fur
niture store has been several years
in operation, about one year under
present ownership and management.
1t has made good with the people.
They can fit you out and make
your home exceedingly attractive.
And when at last you gaze on the
total Of the bill. you will be sur
prised at its small size. House fur
nishings, rugs, stoves, everything
for the home-except the house
keeper. Agents for Nesco Perfect
Stoves, Aerobell Electric washers,
Cheney Photographs and other fea-
lures. Give name and address.
33. Delozier-Reynolds Furniture
Co. $40 Main.
Imperial Valley press., 1925-01-29

Ak Who are the insurance experts
tC Of FL Centre? This is one of
the largest aud best equipped
agencies in the Valley. Represent
number Of the most reliable com
pauios doing business in the state,
incmdin gthe Hartford, Fireman :
Fund. American, Colonial and 9th.
crs. They write fire, hfe, accident,
health, compensation, burglary
plate glass, automobile-anv kind
of ind mnity YOU may wish. They
can write Il policy that will protect
YOU from loss from any kind of a
hazard. They make the subject of
insurance 4 study and are prepared
to handle your risk with intclli-
gencc. 1t is better to be saf" than
sorry. Also sell real estate and
make building loans.
45.Tvlcr Insurance Agency, 52O
Main st.
Imperial Valley press., 1925-01-29

az Who are the people in this city
20 who made living oasy' How
ever. this does not refer to the kind
Of living YOU are probably thinking
about. This alludes to those fine
mattresses they manufacture and
rebuild. They are truly the real
thing. One-third of your life is
spent in bed, and why should Won
not have a comfortable and sani-
tarv bed. You can have it, if YOU
will let this shoD fit YOU out. They
manufacture and rebuild mattresses
TO order out of any kind of mater
ials you wish. Also pillows and cush-
ions. They will be happy TO have
YOU come in and have look. Give
the name and address of this COM
panv.
%. Bowers Mattress Shop, 5@3
Broadway.
Imperial Valley press., 1925-01-29

% This number represents one of
CC the industrial institutions Of
the citv-onn which has contribut
ed as much or more to the real
growth of the city and valley as
any other concern here. It is n
planning mill. They manufacture
about everything in doors, windows,
inside fixtures md finish, mould
ings, screens, etc. Thev hold
themselves ready at all times to
serve the building trades. This mill
has been 90 years in operation.
They do iobbing, inside finish, store
fronts. Whatever YOU NAV want.
tell it to them. They will assist
You in every way, and work out
your plans to your satisfaction.
What is the name'
80. Nichols Planning Mill, 4th and
State.
Imperial Valley press., 1925-01-29
80 Here is a meat market in FL
20 Centre which is attracting at

30 Here is meat market in FL
70 Centre which is attracting at
tention. Why is it attracting at
tention ,-because they are selling
meats at prices little lower. The
man who runs this market is not
q novice in the business by anv
means. It Is the little market with
the big business. This market was
started during the wear last past
Keeps milk, cream, butter and eggs
too. He knows the details of the
busines sand feels sure he makes
no mistake in selling on th" close
margin he does. The longer he does
business the more sure lie becomes
that his idea of small profits was
tho right one. Fronts east-onIT
market on the street. Give name
and address.
%. Independent Market, 100 No.
Fifth.
Imperial Valley press., 1925-01-29
p.There are several places IN
lU El Centre where YOU can have

IL There are several places IN
lO El Centre where YOU can have
your automobile repairing done, and
here is one place where You can
have It done reasonably and right.
The proprietor of this repair ga
rage has had several years of ex-
perienco-been running this place
about two wears. He has the faci-
litv and skill which enable him TO
law hold of any lame duck that
limps in and quickly Danish the last
vestige of inflammatorv rheumatism
from its diversified system. He re-
pairs all makes Of cars. Is a Cadll'
lac specialist. Only wants to make
a living. hence his charges are very
low. And he doesn't try to live
very high, eithar-afraid of the
gout. In the rear of sales agency
Give name and address.
16. Carlos Clements, 1G1 Main.
Imperial Valley press., 1925-01-29
- Who are the cleaners in This
-. ,rLn lnnur lnrv7 Thnv

II Who are the cleaners IN ms
IL city who know how' They
clean everything-cXcept fish.
They are out for a spotlcss town
If they had step-ladder long
enough they could take the spots
off the sun-and never mar its lus-
tire n particle. They have not been
in business moro than a hundred
years. however. they have been here
long enough to make good. They
clean ladies and gents garments,
also do romodeling, alterations and
repair work. They have phone
number slightly above $50 and any
time you ring il they will hurry 70
your call and get the garments. and
when they are returned YOU will be
delighted. They front west. Give
the name and address.
II. Deluxe Cleaners, 119 y. 9Th,
Phone o5G.
Imperial Valley press., 1925-01-29

0Aw What is the name and ad-
~ dress of this abstracting COM
panv. at the head of which is an
abstractor who has served longest
in that capacity in the imperial
Valley9 H. lacks lot of being a
novice in the profession, although
this company has been established
but a few wears. Few individuals
have better grasp of the essen,
tial things in making up a real
abstract Of title to real estate. He
has organized the business on a
basis of modern service. Their abb
stracts and certificates are made un-
der the latest ideas of correct abb
stracting, promptly and with per
feet precision. They are giving th@
public real up to date service.
Wholly an Imperial Valley instltu-
tion.
q Imperial Valley Title Co., l12
No. Sixth.
Imperial Valley press., 1925-01-29
BY PAUL PRY
He Who Would Have the Kernel
Must First Crack the Shell
THE PRIZE WINNERS

First Prize Mr. and Mrs George w.
Electric Piano Lamp, Rattan stand and shade, from
Delozer-Reynolds Furiture Co. ..... $1,000
Second Prze-charles H. H Small. s55 Ell Centre
Dozen Fine Photographs, Hetzel Studio . $1,000
Third Prize-Mrs Mayfeld 47e Len Rey El cenro
10 Tickets to Valley Theater - So 0(
Fourth Prze-Mrs Fred w. Havens.
10 Tickets Palace Theater S So O(
Imperial Valley press., 1925-01-29

CA This is an age when science
Ot is developing the fact that
drugs and the knife are not the
enly means of restoring health and
relieving pain. In the epidemic of
Spanish Influenza and Pneumonia
the Osteopathic physicians of tlre
Imperial Valley press., 1925-01-29

DC Eat, drink and be merry, for
~ tomorrow-ve come back. This
is the slogan which belongs to this
well known eating place on Fifth
street. And il is not an idle slogan.
Those who eat here once are sure
10 hurry back. They have the chef
who seems to understand the excen-
YOU arc sure to remain in n good
tricities of the human appetite. Beg
pardon, he is not n chef-he is n
real cook. The owner Of this cafe
is remarkable for one thing, for
his lack of height. But he makes
up for it in his affability, and his
faculty Of making people welcome.
When you eat your breakfast here
Won are sure TO remain M good
humor all day. Moral, always eat
breakfast here. Give name and ad-
dress of this cafe.
26. shorty's C.fe, 1lo No. 5th.
Imperial Valley press., 1925-01-29

Now we know why bathing girls
left the magazine covers. They
have better jobs on the 1925 cal
endars.
Imperial Valley press., 1925-01-29
90 What is the name and address

90 What is the name and address
20 of This truck and transfer
company which delivers the goods'
They do moving, and everything
else that goes along with the pro-
fession. Careful, courteous, con
Seicntious, competent men have
made this transfer business sue
cess. Have been many years on
the job. Have the big trucks, wa
CONS and vans to meet their require
mentS for all purposes. Any. time
you ring his phone and give your
order, your troubles in moving may
be forgotten. His slogan is, "Wor-
ry Not. Let him do the worrying
he gets paid for it. Anything,
anywhere, anytime. \ phone num-
her which is just starting to count
100. Distributors for Sperrv flour.
2S. Ed. Royce. 40 So. Fifth.
Imperial Valley press., 1925-01-29

On Who runs thc filling station
LU on Broadway that sells the
genuine original Silvertown Cord
tires? They lool, as pretty rs new
velvet drcsS-and they give an I'M
parallcllcd service to those who
spend their money for them. The
proprietor of this station has been
running same for more than q year
and he has built up fine trade
with those who own motor ears. lie
sells the Shell gasoline and keeps q
full supply of al lgrades of oil. He
gives his customers what they want,
when they want it. Reliable,
prompt. courteous service is what
has brought his trade up to its
present high level. Give the name
and address.
20. Carl Vogt Sixth and Broad
WaN.
Imperial Valley press., 1925-01-29

% What is the name of the lum-
~ Der company in FL Centre
where it pays to trade? And the
same may truthfully be said of the
same company in Calexico. They
are prepared to give the people n
service that is 100 per cent effic-
lent. Carry complete stock of
lumber and building materials and
make the price as low as anybody
in the statc-or ont of it. They
have everything that goes into a
house--eNeept the housekeeper Any
time YOU get ready to build sky
scraper, or a dwelling, YOU should
not fail to investigate the induce
ments offered by this yard. They
have built up 4 trade on founda-
toin of square dealing. The yard
that has Parafine roofing, Schu-
macher wall board, Bass-Heuter
paints and Victor cement.
90. SoHes Lumber Co.
Imperial Valley press., 1925-01-29
This LITTLE story is ahnnt 4 I

A This little story is about a Ger
4 tain grocery and meat market
which has been fixed and certain
quantity on Main street for eight
wears. If YOU are resident of
this city You are surely familiar
with their most excellent way Of
doing business, and with the choice
fresh meats. fancy and staple gro
ceries they sell. Both sides are IN
der the same ownership and mana
cement. The owners of this market
have been many years gaining their
education, thoroughly posted all
along the line They make n spc-
cialtv Of fine steer beef. Plenty of
fruits and vegetables. fine table del.
ieaeies of all kinds. Give name and
address. Front south.
4. Palace Market, 800 Main.
Imperial Valley press., 1925-01-29

Anything car happen. In Gary,
Ind. n cafe cook trying to reduce
starved himself to death.
Imperial Valley press., 1925-01-29

~ Who are the automobile paint
IT ers in FL Centre who will put
q new shine on your car-onc that
will shine radiantlv, and not come
off readily? They are painters who
have spent 4 life time behind the
brush-onlv Il short time in this
city. They use the Duco laquer
which has stood the test of fire and
desert dust and alkali. They do the
work promptly, but never rush n
job at the expense of curtailing the
quality Of the work. Now is a
good time to have your car paint
ed, during the rainy ( season. II
pays to "doll up People take you
at your own estimate. YOU know.
They paint anything from Ford
to 4 Rolls sRoycc. In connection
with 4 garage. Give name and ad-
dress.
~. Crisp 6 Summers, Valley Auto
Paint shop, G09 State.
Imperial Valley press., 1925-01-29

9. Where is this most excellent
Il pharmacy in FL Centre where
you are always sure of finding the
thing that is good for what ails you'
1t matters not what monster in the
way of disease, or imagination, may
lave gripped you. it is fair to pre-
spme that this drug store has some
thing on its shelves. or in its con-
tainers. which will alleviate, if not
cure, the abnormality. It is a drug
store that has been in business as
at present organized four years.
Physicians prescriptions are care
fully and accurately compounded.
The drug store that has the fine
soda fountain and excellent lunch
service. On a corner. The phone
number so easy TO remember. Give
name and phone number.
?. Loynd Drug Co., Phone 100.
Imperial Valley press., 1925-01-29
. Where is the best place in F

. Where is the best place in e.
- Centre TO lose your appetite? {?
There are plenty of places TO eat.
but this is one place where they
have the good service-and still
better cooks. Just 90 in To the
lunch counter. or into the' dining
room and sit down at one of their
tables, speak TO the waiter-he will
see that you are supplied with what
ever your system may seem 10 re
quire. Whatever YOU may choose
TO sit they vii leXtend YOU cor
dial welcome. and give YOU the best
there is in the shop-which. by the
way, is the best to be found in
anvbody's shop, Very clean and
sanitary-open all night. White
trade only.
3. Steve'S. 12I So. Fifth.
Imperial Valley press., 1925-01-29

E-"He who doth not smoke hath
y either known no great grief, or
refuseth himself the softest consola
tion next to that which comes from
heaven. So wrote culver Lvtton
And here we introduce the pioneer
iobber of cigars, cigarettes and 10
baecO. Imperial Valley agents for
Santa Fe and Fighting Bob cigars
Has an established trade with the
retailers of this city and other
towns in the valley. Their rcpre
sentatives are good boosters for
their home city. Theirs is the hest
kind of advertising-the kind that
goes out with the goods. This store
also deals in automobiles tires and
tubes. Distributors for United
States, Miller and Hewitt tires.
Give name and address.
3. b. J.. Hemeon. 572 Main
Imperial Valley press., 1925-01-29

81 Who is the handy man in this
81 city when it comes TO avn
ings, tents, auto tops, upholstcring
and trimming' Also fender and
body Strengthening. They also fur
uish glass for wind shields, sedan
glass and for all other purposes.
They grind, polish and bevel glass
to any desired finish. They do fur
niture upholstering-can transform
that old family heirloom into
thing of beauty and downright
iov. They have been making
hobby of these lines of industry for
seven years-and when firm, or
concern, rides hobby that long
they are pretty sure to have reach,
ed basis of real service and per
fection. Their products are to he
seen on the highways everywhere.
They employ good force of men
in each dcpartment-Spceialis;s IN
their line.
Imperial Valley press., 1925-01-29

home like place that draws q steady
flow of patronage. Give name and
address.
10. FL Centre Lunch, Coz Broad,
WAY.
Imperial Valley press., 1925-01-29

r Have you become n user Of gas
" oline yet? When You get ready
to buy a ear here is q sales agency
which is waiting to see you. They
sell the best light ear in the world
II has the valve-in-head motor
which has proven so successful
Beat il, little ear. how I wonder
what YOU are, climbing all the hills
on high, passing all the others bv;
ms IL passed the first man cussed,
while the second merely fused; but
the last one said, they sav it won t
Stop--it s a @. You should
see this car-the new models just
arriving. Give the name and ad-
dress of the dealer.
Imperial Valley press., 1925-01-29
40 !,

An When you get ready to buy
7V your automobile, here is q ga
rage and sales agency that is wait
ing to see you. They will show
YOU one of the best ears made in
Observation-Disclosures 70 rthe HS.
mobile. Who has not heard of the
Hupp' IT is in n class by itself.
One of the simplest high-powcred
machines that is made. 1t is the
favorite car with the women. be-
cause it is so easily controlled. Thev
have them in all styles, latest mod
els. Their latest sensation is their
new Straight Eight. The same
firm also handles the Packard.
"Ask the man who owns one. y
They run general garage, do high
class repairing and handle big
line Of tires and accessories. Give
name and address.
40 Cass & Morgan, 9th and State.
Imperial Valley press., 1925-01-29

~ Where do those people who
~ really appreciate fine work sit
for their photographs in the I'm
Imperial Valley press., 1925-01-29

81 What is the name of this live
III ly grocery concern in this city
where you must take your fasket
along--and your purse to. The bas-
ket and purse form combination
which works wonders in reducing
the high cost Of living. 1t is the
grocery store where the jingle Of
the coin on the counter gets them
excited and they wait on you p. d. q.
They handle groceries and provis-
ions of all kinds, flour, feed, etc.
They sell strictly for cash at the
lowest prices that careful and com
modious buying will allow. 1t is
similar to a chain of stores in other
cities, but is home institution.
Like another system, but without
the wiggle" and royalties. Give
name and adress. Fronts west.
The place d" Where your Dollar does
team work.
81. Thomas-Dahlson Co., 137 So.
Fifth.
Imperial Valley press., 1925-01-29

On Who are the radiator and auto
~ sheet metal workers in FL Cen
tro who have the full confidence
of the people of the valley? The
radiator is rather an insignificant
part of the car--until it goes on the
bum. Then it plays up big--like a
score finger on the hand. These
people can recore and repair any
type of radiator. Can furnish YOU
an entirely new radiator, one that
will be suitable for your car. Also
do fender and body repairing. They
also furnish windshield glass and
glass for closed. cars. AnOtRer
branch Of their industry is anto
painting and enamcling. They have
been nine years in this kind of
work. They know how and will
surely give YOU perfect satisfaction.
80 Bashore 5. 80 State.
Imperial Valley press., 1925-01-29

90 What is the name Of the firm
~ in this city which sells the
best light ear made? That means
they are distributors for the Star
ears. These ears have only been
on the market Il few years, and
they have had q wonderful sale.
Manufactured by the Durant peo
pie. substantially and reliably built.
Sell for 4 price that is very rea-
sonable for the service they give.
This agency runs general garage
on Main street. 1t will really be
downright unwise to buy 4 car
without seeing them. The new
models are even better and more
classy than the first ones.
80. W. l.. llucbner, 449 Main.
Imperial Valley press., 1925-01-29

~ What store in FL Centre has
I'll the nearest everything that
women wear9 They are fashion
able outfittcrs for women and
children, have been six years in
business. AID the store is grow.
ing bigger and better every day
in every way. They have the latest
things in women's wearing apparel,
also fashionable millinery, notions,
Imperial Valley press., 1925-01-29

10 When You get ready to adopt
tc gasoline rs your fuel energy in
travelling. there is one certain line
of ears which You should not fail
to see. These are made in Toledo,
wear Il name that sounds familiar in
western railroad parlanee. They
are sold at Il medium price, uneX-
cellnd in real serviceable value,
comfort power and speed. The coupe
sedan and that other model named
for a certain high colored fowl of
the air, are the hits of the year.
What isthe name of these ears, and
who are the distributors for them
in this city! One of them has the
silent engine, sold under Il differ
ent name. They are also sales
agents for the Jordan.
40. Overland WHY'S Knight -
Davies Overland Co.
Imperial Valley press., 1925-01-29

6. Chevrolet Robertson Motor
Co. 690 Main.
Imperial Valley press., 1925-01-29

hosiery and fancy goods, There is
a most attractive line of suits,
dresses, hlouscS, lingerie, cite. EX-
elusive but not expensive. They
have the wearing apparel that is
suited to th varied needs of their
patrons. You will find this store
fronting north, very nca Il corner.
Give name and address.
~. The Woman S shop, 5S5 Main.
~ Here is where the motion pie
r. lures are found in such per
fcction-wherc the Paramount,
First National and other first class
productions are shown. Every af
tcrn0on and evening an hour or
more of beautiful entertainment.
Possibly you have not acquired the
habit of going to the picture show.
If not, YOU should be ashamcd-it
is one of the most enchanting pas
times. 1t is no longer necessary to
take n trip around the world. The
world with its beautiful scenery.
its people in action, are brought
right to your door. Each program
is both entertaining and educating.
Take the children. Fine musical
program. Give name of this thea
ter.
-. Palace and Valley Thcaters.