San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-22
BUICK 0|U TPUT
soon TO BE
12Q0DA|LY
Compa ny Appropriates
$4,000, 900 to Boost
Production.

Announcement was made today that
the Buick Motor Company has ap-
propriated two million dollars to be
used for increasing the production OF
Buick automobiles to 1900 cars per
day. according to Colonel b. II. Webb
of the Buick Motor Company here.
This action was made necessary be-
cause OF the great demand for the new
Buick models which were introduced
in August. The company has found Ii
impossible to keep pace with orders for
ears with present production facilities.
in October, usually n month when pro-
duction begins to fSA off, the Buick
plant strained every effort to meet the
flood of orders, shipping twenty-three
thousand automobiles from the plant
and breaking all monthly production
records.
ADD TO BUILDINGS.
Just prior to setting this record.
announcement was made that peak
production would have to be main
tanned through the winter months to
meet the demand for cars.
The company then saw that only by
increasing the capacity of the plant
could 1t hope to keep up with orders.
The appropriation will be expended
for additions to preseK buildings, and
for machine and tool equipment, con-
veyors, ETC., to bring production up to
the figure of twelve hundred cars per
day and possible production of three
hundred thousand cars per year.
"a BUILT IN 1904.
There is considerable contrast be-
tween the contemplated production fig
ure oil. next year and that in 1904,
when the first BuicE automobiles were
made. In that year, thirty-seven cars
were built. The next year the total
reached seven hundred and fifty, the
following year fourteen hundred, and
each succeeding year production has
been doubled and tripled, making adj
ditions TO the plant necessary at fire.
quent intervals. The present year has
proved the greatest in the history of
the company, with a certainty of over
two hundred Thousand cars manufac-
tured and marketed. Ninety per cent
of these will be closed models.
The additions TO the plant and in
stallation of equipment will be start
ed at once. Buick officials hope that
the increased production may begin
ny carry summer.
NEW RECORD.
The Buick Motor company set
new monthly record in October when
approximately $4,000 cars were ship
ped from the plant in Flint, and over
$1,000 delivered to owners, the bal
ancc which were en- route Mt the end
of the month were delivered as soon
ms they reached their destination.
This is the greatest volume of deliv-
cries in the history Of the company,
and Is especially significant to the
industry when il is remembered that
the record vas made in a normally
slack season.
This indication of strong market
IS extremely gratifying 10 all manu-
facturers Of automotive products. dem
onstrating as it does that, instead Of
saturated market, the condition Of the
country is such that there will prob
ably be continued demand for cars.
The farmer and city dweller alike are
able more and more to indulge their
desires to own quality automobiles.
For the first time in history Buick
was forced to announce peak produc-
tion during the winter months. The
firm foundation on which this pros
perity rests is indicated further by the
report Of an automotive publication,
which shows a Gteady gain over last
year in the demand for cars through
out the country. In the light of this
report, and the new sales record made
by the Buick Motor company, it is
plausible that the automobile market
will undoubtedly become stronger in
the future.