San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-10-04
DRIVE BEGUN.
7 0:RA|SE
$4,000 /.
National Ads to Boost
City Population and
~ Industries.


I Der Of Commerce. San Antonio will
be kept first in Texas and the world
is to learn that here the investor is
given the most for his money and that
the home lover can find no better
place TO live.
It is. planned to spend 100000 on
national advertising and $150,000 on
Chamber of Commerce activity.
/ THE Winter. Playground of Amer
lea" is going to broadcast the facts
about her industrial advantages to
practically every Industrial executive
in the United States.
One phase of the comprehensive
program of the Chamber of Commerce
includes the creation of a complete
industrial department. directed by a
high class industrial engineer and the
use of national advertising in tcchni-
cal publications reaching practically
! every logical industry in the country
with facts about San Antonio. Per
sonal contact with prospective indus
tries. detailed individual surveys for
particular concerns and complete CO.
operation with new and existing indus
tries will be supplied. The Chamber
Of Commerce is raising one fund to
care for all community commercial ac-
tivities.
OUTLINE PLAN.
Actual solicitation work is headed
by Gerald Melliff. He is directing
80 campaign teams. Nat Goldsmith,
has been authorized to proceed with
. L.. L. Il It
The Chamber of Commerce has pre-
pared its plans to sell San Antonio
to itself and TO explain in detail just
. what is to be accomplished by the
drive. Fred Herndon. manager pub
licity department, outlines the follow
ing:
Is San Antonio a doing giant?
San Antonio has been the first city
in Texas always! Is it going to stay
first? That is up to you!
To keep San Antonio first in Texas,
San Antonio must have: More in
dustries, paw rolls, workers. More
farmers in Southwest Texas, because
a city prospers only as the agricul-
ture around it. More tourists be-
cause many stay to live. More trade
territory, development. More San
Antonians who believe in their own
town. This means more money for
everybody.
COMPLETE DEPARTMENTS.
A united San Misunderstanding
through a complete Chamber of Com
merce, complete industrial depart
ment. complete publicity department,
complete convention department, com
plete Mexican bureau trade extension
department, complete agricultural de-
pertinent, complete highway depart
ment. complete Southwest DEVELOPMENT
will keep San Antonio first in Texas.
The three year program of the
{. Chamber Of Commerce, will keep San
Antonio first in Texas. through ad-
vertising reaching practically every
industrial executive in the United
States with information about San
. Antonio's industrial advantages prac-
tically every business man and resi-
dent OF San Antonio's trade territory
in the interest of this city as the
trading center: every San Antonian
with information helping him to know
more about his city so he may more
thoroughly believe in it.
GET MORE INDUSTRIES.
4 Practically every family in the mid
die Western states must get an in
yitation to visit sunny San Antonio.
More than million practical farm
ers in the middle western states
must have facts about Southern Texas
wonderful agricultural possibilities.
Keep San Antonio first by bringing
more Industries, capital and payrolls
to San Antonio.
Complete Chamber Of Commerce
industrial department.
Advertising in The Literary Digest,
The Saturday Evening Post. Business,
Cotton, Forbes, Factory and Manu-
facturers Record.
Directed by high class industrial
engineers. Trips to all parts Of the
country personally, calling on prospec-
five industries. General survey OF
San Antonio's industrial advantages.
Special survey for individual indus
tries prepared by industrial depart
ment San Antonio Chamber of Com
merce. Complete cooperation with
new industries and existing indus
tries.
Bring more tourists and cash to San
Antonio.
Complete Chamber Of Commerce
publicity department.
) Advertising in nineteen big middle
west newspapers. The Saturday
Evening Post and the Literary Digest,
four big golf magazines.
MORE GATHERINGS. .-
The 1926 Texas Open championship
golf tourney. Southwestern polo
Tournament Southwestern tennis
tournament. Big league baseball
training camps. Cooperative with
news motion picture producers. Photo
graphs and stories about San Antonio
in national magazines ad ewpa-
pers. Cooperative with local papers.
Bringing more conventions ana
money to San Antonio. Complete
Chamber Of Commerce convention de-
partment. :,
Secures conventions by-working in
person at conventions, working with
local organizations, letters, kilograms
= and booklets 70 officers and members
of organizations.
Serve conventions by, arranging en-
tertainments, securing speakers, ar
ranging tours OF city, arranging hotel
and railroad accommodations, pre-
pairing publicity, etc.
Bringing more prsducers to South
west Texas.
Complete Chamber OF Commerce
agricultural department.
Bringin: new farmers by advertis-