Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1925-05-06
A METHOD WHICH WILL QUICK
EN- THE LIFE OF EVERY TOWN
THAT TRIES TT.


The HERALD of Haines City, Fla.
in a recent issue had the following:
Under the caption of WHY people
come West" the Oakland tCal) Out
look states:
Seattle spends $3.50 900 annual
~ featuring the great Northwest and
Seattle spirit.
Portland hasiust gone over the
top on 100000 goal to advertise
Oregon.
San Francisco win have spent
$4,000 in a two-year program TO
show the world San Francisco knows
how.
"'Los Angeles invests $3.50, 900
annually to make herself the most
talked-of place in the world. and it's
working.
San Diego, little but mighty.
feels $4,000 is not too much to ask
of her business men to advertise
+ Coronado Beach and Balboa Park,
and she gets it.
The cities of Florida should
spend more money in the right kind
Of advertising. 1t is gratifying in
deed to note the substantial fund be-
ing raised by the Florida Develope-
ment Board fer the Purpose Of adj
yertising our Incompatible State.
Florida's climate is unexcelled any
where in the world and it is up to the
cities of Florida to raise the necess-
airy funds for letting the whole world
know Why People Come South"
The suggestion of the Florida
newspaper applies not only to Florida
but to every state in the country, re-
marks the manufacturers Record
That means it applies to Virginia and
the Shenandoah Valley. If sections of
Florida can develope their state
through community advertising, there
is no reason why the Shenandoah
Area cannot do it.
The Shenandoah Valley Area is the
greatest agricultural section in Amer
lea. II has tremendous timber re-
sources that are essential for wood
manufacturing plants. 1t has min
erals that need development: it has
water-power; it possesses a clay that
makes the best kind of bricks: agri-
cultural experts declare its blue grass
gives it pre-eminence for dairying
which should make it rank with Wis
consin; it is one of the largest poultry
producing eenters in the country and
capable of larger developement.
These are only few of the possibili-
ties. Advertising will bring along
the men who can develope what we
have here in this section of the state.
Here is what the Manufacturers
Record as to say on the Haines City,
Florida, Herald's suggestion:
The suggestion of the Herald ap-
plies not simply to Florida but pre-
eminently to every other state in the
South; Florida is doing more adver-
Using than any other State and yet,
there is still room for Florida to ex-
pand its advertising activities, for it
is through its advertising that the
present wonderful development of
that state has been brought about.
Other Southern States, if they would
follow Florida's example, could at
tract far more attention than they
are doing.
Advertising does not simply draw
men and money from other sections
but it enthuses the people in the
place in which the advertising is
done. Live, vigorous advertising in
the local papers of Florida is largely
responsible for stimulating the spirit
of enthusiasm in local people and in
helping them to get a broader vision
of their own opportunities The live
town is often made alive by virtue of
local advertising The dead town is
one in which comparatively little ad-
vertising is done.
The town or the State that desires
to be left alone without being dis
turbed from its long sleep of death
should never advertise, locally or out
side for the moment its business
people commence live advertising its
banks, its merchants and its manu-
facturers commence to tell their own
people what they have on which to
build up industry, new spirit will be
awakened.
To-day. the most important thing
in three-fourths of the towns of the
South is to wake up the local people,
and this can only come through the
tonic of well worded and well placed
advertising in all their local papers.
When once town breaks loose in
spirit of local advertising, it will
then be prepared to spend money for
outside advertising, but the local
lest cooperation of it's local clientele,
anu bit DclbcI anu DIOduSI LilIS dQ-
vertising. the more spirit that is
thrown into it, the more optimism
that is given it, the more quickly is
the community itself aroused into
new life. Then that community is in
a position to invite other people to
come and take part in its develope-
ment. No town or city or state has
right to seek to draw outside men
"a
house in order, until it has cleaned
up its streets and paved them if they
are unpaved. painted and beautified
its home and put on its best Sunday
go-to-meeting clothes in order to
welcome the stranger who may be in
vited there.
D. P. WINE, Sec.
Shenandoah Valley, Inc.