davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
Starting Points

The first step to survey the field of Business Manage
establish definite detectives; prn-
cpes which constitute the foundation of successful
These principles may be summarized under three
major divisions follows: (a) Those economic principles
which apply to the primary functions of business designed
develop all around business viewpoint ) Those prn
cpes that apply to the main departments of business setting
forth the relations of departments and the i'm
porance and place of each specialized activity ) The prn
cples which apply administrative control including prob
lens of organization reorganization statistical control per
sonnet problems and the important of managing
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
TmO Parallel Business Highways

(ONE series of 100 business manuals which afford the
nigh valuable reference library and consultation
service Each manual is complete unit in itself
fitting naturally and logically into the plan whole The
pages of each manual afford original and unique
by which the busy business who does wish
submit written work check himself up and rate him
self
(TWO) Paraeng the 100 texts is complete executive
training for those who desire obtain comprehensive
understanding of business in its properly related functions
and the science of management how to apply
business knowledge managemen-the steering pour of
business.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
Cd Principles of Profitable Man

Cd Principles of Profitable Man
agement-This first group includes
basic economic principles and
preliminary survey of the problems
and principles in each of the main
departments and specialized actlv-
tiles in a business, as follows:
!. APPLYING Business Principles.
9. Economic Principles Of Management.
:. looking Ahead in Business.
(. Why Purchasing Potoer FLucttdtes.
5. Directing Sales and Traffic.
q. Securing LoT-Cost Production.
2. Efficient business Financing.
s. Effective AdmtHistrdtire Control.
(z) Developing the Executive
covering practical, psychological
principles that apply in all success
full business management. This sec
ton shows the kind OF effective
thinking employed by successful
men and develops deep under
standing OF human nature.
9. The Mind in Business.
10. The Basic Erscuffve Faculty.
II. The -Four Great Thanking EGcuLstes.'
~. what Causes Men to Act.
IS, Human Habits and Business.
H. Dealing With Men as Group.
IS. The Psychology Of Advertising.
10. The Psychology Of SaIesnsGnshtp.
60 Selling and Sales Manage
ment-The work OF every executive
should be handled in the light OF
its influence on sales. This re-
quires thorough understanding OF
the principles and problems of sales
management as presented in the
following group-
II. Essentials OF Sales Management.
Is. Analysing selling Activities.
10. The Development OF Sales Policies,
90. Principles Of Personal Sdlesm1nship.
2I. Building Up the Sales Force.
2s. Directing and Paying Statesmen.
%. Organising Sales Promotion.
81. Control Of Selling Costs.
a. Advertising and Marketing
Every executive in business
should also understand the prin-
ciples and problems of Advertising
and Marketing.
25. Promoting Lou Cost Marketing.
26. Making Advertising Pay Profits.
81. Hoe to Prepare EGecttUe Copy.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
BASIC DIVISIONS of the TRAINING
One Hundred Executive Manuals Divided into Groups

operation from, or TO give it TO the
Office, means much in the success
OF every executive.
SIS. What the O6fce Produces.
81. FGctLItattH1 Business DfSpdtch.
So. PIdnnsng the once SerT1ce.
So. HOto the Once Contributes 10 Control.
so. PropidinQ Productive Working Conditions
81. Developing the office stag.
Sc. Incentive to Effort.
IS. Executive Control 0f the Offce.
90 Managing Men-After broad
background of practice ard prin-
ciples in operating of departments
of a business comes the training
that qualities a man for the under
lying fine art OF managing men.
81. Developing Leadership.
IS. Organising Personnel Responsibilities.
IS. Compensation aud Incentives.
81. Training Men.
6s. Keeping the Organisation Fit.
90. Co Operating tH Management.
20. Supervision and Discipline.
II. Holding the Organisation.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
FLOUR PRICES STEADY.

{ MINNEAPOLIS. April -Four I'M
changed to 20 lower, at 7.S5a8.10 a
barrel; shipments, 29,504 barrels.
Bran, 90. 00a23.50. Wheat-No.
Northern, 1.36a1.39; May, 1.35; July,
1.36. Corn-No. 3 yellow, S7Aa S9A
Oats-No. 3 white, 35BaS67s. Flax
No. /, 2.73laa2761k.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05

advance teaching Business Management because
what the making
DECISIONS method of
seff-checkng the decision has been made correctly
SPECIAL PROBLEMS-At the end of each manual will
find actual business problem which will immediate
principles
manual Do by doing?
EXECUTIVE Responsiveness reports
full application principles lines
business kind of anazing by successful
possible understand the outside
factors which affect business and an the changes
that these outside factors will have business.
CONFIDENTIAL REPORTS-A special service of individual
whether advertising
kind business problem
you special help the staff of LaSae
University.
LECTURES-The choice of wide variety of business
in varied fields of supplementary reading and
training.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
acknowledgements
Financial Secretary

With executive ability, high class, experienced
and Al references, desires connection with a
reliable organization. tFemale.) Address Box
40S-H, Star office.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
UD Business Correspondence

Letters and house memoranda and
bulletins are concerned with nearly
all the varied operations OF bust
ness. This group develops a man
for the most common and insistent
functions of business.
20. What Mokes a Good Letter
SO. Selling 6y Letter.
81. General Business Correspondence.
SO. Special Kinds OF Letters.
IS. Effective Use OF Correct English.
IS. Mechanical Elements in Correspondence.
IS. Organising the Work Of Correspondence.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
G3l Legal ProbIems-In busl-

G3) Legal Problems bust
ness practice knowledge of we'll de-
fined laws and legal principles
how to make valid contracts, lega
relations of employer and eInploye
and so on. is part of every trained
executives kit OF tools used in
management. This last group
makes plain the legal matters which
round out this complete course il
business management.
o. MdEiHg V1Itd Contracts.
81. Legal Relations Of EDIpLcyer sHd I'm
Pt0pec.
95. Blls, Notes aud checks.
96. Property ard Sales.
81. Business Associations.
9s. Legal Method Of Obtaining Security.
%. Settlements and Adjustments.
100. Federal Regulation OF Business.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
Uz) Organization and Reorgani-

zation-This twelfth basic group
explains just how new business
is organized, how to select the best
forms OF organization and the pro-
cedure in putting through the sue
cessful organization OF a business.
So. Individual and Partnership Organisation
s.. Corporation and Business Trusts.
ss. Forms Of Organisations Compared.
SO. Hour to Form a NeD Corporation.
go. Rights Of OtCneTs and Creditors.
81. EstG bIishing Corporate Procedure.
90. Procedure Ia Re0rgdHiz9tiOus.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
CD Credits and Collections-This
(D Office Organization and Man

personal---very. business, large or
small, has an Office which serves
every other department of the
business. How to get the best CO.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
Practical Reference Guide-The

Practical Reference Guide-The
thirteen groups listed above com
prise 100 assignments in this or
ganized plan OF training to meet
the requirements for achieving
substantial success i'll business.
The arrangement is such as to
make it more interesting and moro
helpful as you proceed along log
ical lines. The entire plan is CO.
ordinated through a master key,
divided in three sections, as follows
Digest of Management Principles
Inder of Subjects. Gases, etc.
Reference Guide By Lines Of Business
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05

20. Technique in Preparing Copy.
29. Directing the Advertising Campaign.
80. Retdtl Advertising Principles.
81. Direct-bB-Aou AdreTttstn0.
So. Organisation FOR AdUertLsing.
60 Principles of Production-ln
planning your work, no matter
what that work is, and in routing
it through for further handling,
keeping down costs as we'll as in
direct producing activity, knowl-
edge of and ability to apply the
principles that underlie efficient
production are essential
So. Problems Of Plant Management.
IS. Plants ard Equipment.
SO. Control OF Materials,
81. Control Through PI0nnino.
IS. Control Through Costs.
SO. Directing 4dn-Poloer.
30. Wage Plans and Production Reports.
CO. Financing of Business-Every
activity in business has its financial
aspects which every executive must
thoroughly understand in relation
to the financing of the operations
and expansion of the business as a
whole.
~. lstqrting a Neio Business.
81. Determining CdpftGt Requirements.
-. Preceding Capital.
81. Financial Statements and Loans.
IS. Daily Financial Procedure.
IS. Budgets Economics, and Turnover.
IL. FtnGnein9 Exports ard Imports.
IS. Financing for Expansion.
CD Credits and Collections-This
seventh group is closely related to
Group g. The understanding OF
credits is an essential requirement
OF a well rounded and balanced
training for any executive position.
80. Fundamentals Of Credit Management.
30. Securing and Usfng Credit Facts.
81. Artalpsis OF Statement.
So. Chects on Credit Information.
SIS, Establishing Credit Policies.
IS. Fundamentals Of Collections.
55. Collection Procedure.
(8) Office Organization and Nam
agement-Every business, large or
email boc an aff,ca ,,,I,,rt, earuae
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
% Advertising and Marketing
pRINCIpI

PRINCIPLES in BOLD-FACED TYPE-There several
Management Training
cipIes made stand from the
history
indented in bOidfacd them off the body of the
This epohal development
business.
HELP OF BIG MEN-Never has in Business
m personally contributed
CONDENSATION-The material
excluded from this would fill library
essentials been eliminated Only those principles
which of greatest Importance principle
this cutting
a times
FITTED TO BUSY MEN-The simplicity Of
education and recognition of the fact that busy BUSH
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
(Io) Accounting and Statistical

ControHAfter having acquired
full acquaintance with the demands
OF efficiency in every phase of bust
ness operation comes the need OF
the outstanding functions of &C
counting and statistics as means
of efficient executive control Of the
business.
7e, Executive Use Of Accounting.
-. The B1ldace Sheet and Income Statement.
~. Principles of Accom- ting Procedure.
rs. Holo 10 Use Financial Settlements.
70. Analysing ard Presenting Statistics.
Il. Preparing Budgets, Schedules and quotas.
7s. The Use Of Reports in Executive Control.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05

rs. Technique in Preparing copy.
,9. Directing the Advertising Campaign.
70. Fetal Advertising Principles.
81. Direct bH-AoH Advertising.
s2 Drgdpisdtion for AdUerfLsiHg.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05
New Division of Incomes

As an additional attraction. the
natural beauty of the resort and its
recreationS is cited.
The committee is directing its eff
forts, primarily, toward getting the
bank officials and directors, with their
families, to attend the forthcoming
concIave, but as has been the custom
Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-04-05

IN. lStqyttqg q y ep Business.
81. Deterninfrg CdpftGi Requirements.
-. Preceding Cdpital.
81. Financial Statements and Loans.
IS. Daily Financial Procedure.
IS. Budgets Economics, ard Turnover.
81. FinGncirl9 Exports ard Imports.
IS, Financing for Exhaustion
Imperial Valley press., 1925-02-14
Young Men H0nOred
at Birthday Dinner

Norman c. Deaton and Frank II.
Mitchell, were honored last night at
q surprise dinner given by Mrs.
Mitchell in honor of their birth
days, ut the Mitchell home GO He'll
avenue. which was attractively
trimmed with valentine decorations.
Both honored guests denied dur
ing the evening that they would
rather have had their birthday come
day later, thus making them val
cntiness, and strenuously upheld the
argument that it is an exceptional
honor to celebrate Il birthday ON
Friday, the 18th. y
A huge birthday cake decorated
with an appropriate number of
candles, was presented to each of
the birthday celebrators, who were
compelled to show their skill at
cutting and serving it. The num-
Der of candles on the cakes remains
Il secret.
Prescut TO congratulate the sup
crstition dodgers were John NJ. Keep
ley, pat Thannum, r. NJ. Arm
strong, Jimmy Greene, Jack Wad-
dell and Bill Strickland.
Miss Evalyn Boman assisted Mrs,
Mitchell in serving.
Imperial Valley press., 1925-02-14
MRS. SCOTT, MOTHER
ARE HOSTESSES Ar
BRIDGE LUNCHEON

Mrs. Charles f. Scott and her
mother, Mrs. X. +. Wills Of Hraw-
ley. were joint hostcsscs Wcducs-
day afternoon at 4 bridge luncheon
at the home of Mrs. Scott, 512
Wenslcy avenue.
Peach blossoms were used attrac-
lIvely as decorations. Mrs. ". r.
Conway won the high score prize,
Mrs. Leroy Holt second and Mrs.
Thomas Edgar of BrawIcy, consola-
zion.
Guests from Brawlcy were Mes
danes Thomas Edgar, Syble Stew
art, W. II. Best, Warren Currier. G.
J.. Marsh and O.Bcrton Durham.
Those from III Centre included
MGsdames Ross T. uickcoX. l.. \.
Nance, Arthur Edgar, Elizabeth
Embury, G. +. Coggins, Z. II. G..
Fcnton, George Anderson. Leroy
Holt, James W. Glassford, Allan
\Nuffer, NJ. 4. Smith, r. ID. Jacobs,
lRobert Kepley. r. Y. Watson, Will
liam Fleming, Will s. Fawcett, Don
G. Billet, Howard p. Meyers and II.
AIyall.
Imperial Valley press., 1925-02-14
FIRST PRESBYTERIAN
Sixth Street at Orange Avenue
linister: George Albert Hartman

Sixth Street at Orange Avenue
Minister: George Albert Hartman
Manse: 642 He'll Ave.
Phone 263W.
Bible School 9:45 n. m. Interna-
tional Lesson for Feb. 10: "Jesus
in Gethsemane. Mark 14:32-42.
Golden Text, Mark 1896: "Not
what I will, but what thou wilt -
Sunday Morning Worship: Hoo
o o'clock. Sermon theme: "Sacrifi.
cial Loyalty" Sunday morning an
them: Male quartet, "In the Gar
den, y by Miles.
Young People s Meeting: Sunday
evening, $50 o clock. Sunday even
ing worship, 7:30 O'Clock. PRAYER
meeting: Wednesday evening 200
o clock. Choir practice: Wednes-
day evening at the church, 7:45
o clock.
Mrs. Hurlburt s Bible Glass meets
in all-day meeting, Tuesday, Febru-
arv 18th, with Mrs. G. b. Jackson,
601 Wensley.
\ most cordial welcome awaits
you at all services.
Imperial Valley press., 1925-02-14
Mrs. Cross EnteTtdinS
for Mrs. Frank ,SlOcunr

Entertaining i'll honor of Mrs.
Frank Slocum who has left for
Santa Monica this morning, Mrs.
Fred r. Gross gave charmingly
appointed bridge party last night
at her home 620 Vine street. The
valentine motif was carried out in
the elaborate decorations and dainty
midnight luncheon. The honored
guest Won high prize, as we'll as
guest prize, Mrs. l.. r. Philley sec
ond and consolation was won by
Mrs. F.. b. Tccplc. Mcsdames w.
j. Mcaghcr aud John McNcece as
sisted the hostess in serving.
Those present included Mesdamcs
Leroy Merchant, John Ne Neece, w.
}. Reid, J. Il. McNeecc, +. b. Tee
pie, +. \. Burger, Harry c. Jones,
W. j. Meagher, l.. r. Phillev, c. L..
Hall, r. |. Martin, Il. II. Cary, L.
J. Maark, p. l.. Roberts, Frank Slo-
cum and Fred II. Cross.
Imperial Valley press., 1925-02-14
(II1|Et4URCHES
Mrs. GarthWaite
Will Play Pipe
Organ at Church

Bible school ut the State Street
Christian church will meet at $3.50.
This is the day when it is hoped
that all fathers will come with their
young folks to Bible school EN cry
one is urged to be on time and hear
the splendid orchestra under the
leadership of Mrs. Marie jenkins.
At the morning. service, ut II a.
m. communion will be observed.
Tho pastor, Rev. Arthur p. Craven
has planned Il special sermon on
"What is Eternal Life. > Music
lovers will have Il very unusual
treat by hearing Mrs. f. J.. Garth
waite of Oakland, California, who
is Il talented organist at the large
pipe organ.
The Christian Endeavor society
will meet at $50 p. m. At the
evening service at $50 there will
be an enjoyable song service. Mas
ter John Ariaudo will render a vio-
lin solo, accompanied on the piano
by Arnold Ariaudo. An evangelis-
tic sermon will be given by the pas
tor, the subject being "Thc Price
of Soul. -
Imperial Valley press., 1925-02-14
STATE STREET CHRISTIAN
CHURCH
Fourth and State Street

Services on Sunday, Feb. -, 1925
$3.50 a. m. Bible School. Largest
attendance Vet is expected. This is
the day when all fathers should
come with their young folks to Bible
school. Come on time and hear our
splendid orchestra. Leader, Mrs.
Marie Jenkins.
II a. m. Morning service and Holy.
Communion. Special sermon by the
pastor, Rev. Arthur Z. Craven. Sub
ject ''What Is Eternal Life?' The
large pipe organ will be played at
this service by Mrs. Garthwaitc, of
Oakland, California, who is Il mag
nificent organist. All are cordially
invited.
$50 p. m. Christian Endcavor
service. The best place for young
people. Come early.
7:30 p. m. Evening service. At
this service we shall have ENJOYABLE
song service. Master John Ariaudo
will play 4 violin solo, accompanied
ON the piano by Arnold Ariaudo.
Evangelistic sermon by the pastor.
Subject, "The Price of q Soul. -
News of the Bible School in a
Sentence
Bible school attendance rises
every Sunday.
The Young Mcn's Glass is doing
splendidlv.
The Young Ladies' Glass is both
"Loval' and "Royal.'
The Adult Bible Glass is growing
due to the splendid scripture les
sons they receive weekly from their
teacher, s. w. Leffingwell.
The Junior Department is doing
great things under the supcrinten-
dency of Mrs. Raybum, assisted by
Mrs. Mccall and Mr.. J. A. Car
michael and others.
The Primary Department is
growing rapidly. Leaders, Mrs.
Graves and Mrs. T. Maupin.
Imperial Valley press., 1925-02-14
Many Enjoy Valentine
Dance at MT. Signal

Several hundred people from vari-
ous points in the south end of thu
valley attended the Valentine dance
at Mt. Signal school house last
night. The school hall was decorat-
ed with Valentine hearts, and as
each man entered the han, the com
/ mittec pinned Il small heart on his
,eoat.
During the evening. several nov
elites were introduced ny the com
mittec in charge, including Il bal
loon dance, prize fox trot which
was won by Miss Hattie Horton and
Wolford Dryc Of this city, and vocal
selections were charmmgiv sung by
Miss Pennington Of the Mt. Signal
'tdistrict.
The affair was Il splendid success
and gave additional evidence Of the
popularity of the Nj. Signal dances
Many people were present from I'll
Centre.
Imperial Valley press., 1925-02-14
FIRST BAPTIST CHURCH
Sixth Street and Holt Avenue
Rev. c. f. Flanagan, Minister
Residence $50 He'll Ave,


Rev. c. i. Flanagan, Minister
Residence G39 He'll Ave.
Phone 220J
Bible School 9:45 a. m. r. NJ.
Armstrong, superintendent. Glasses
for all ages. New scholars not at
tending any school are urged to
enroll. Parents are urged to attend
and bring their children. Special
classes for men and women. 4
great school was held last Sunday,
a bigger one even is expected Sun
day.
Miss Stockton aud Miss Gould
will speak and sing at the close Of
the school.
Morning Church service II clock
Sermon by Miss Amy Lee Stockton,
evangelist, on the subject, "The
Return of the Traitor.' Special
music by Miss Rita Gould, soloist
and the chorus choir.
Young Peoples Meeting, G:30 p.
m. All Young people invited. Even
ing service 7:30 p. m. Miss Stockton
will preach ON "The Tragedy in
u Young Mans Life" Special
music will be furnished by Miss
Gould and the chorus.
Service every evening during the
week at 7:30, except Saturday.
Imperial Valley press., 1925-02-14
VISIT OF EASTERN
STAR OFFICIALS is
or KEEN INTEREST

A meeting Of unusual interest
was enjoyed by members of the
Signal Chapter, Order Of the East
crn Star, at Masonic hall last night,
when District Deputy Grand M"tron
Ethel p. Pratt, of Coachclla, made
her annual visit of inspection. The
hall had been attractiVclY dccCrat-
ed with baskets of beautiful sweet
peas and there was Il splendid at
tendance from several out-of.town
cities, including Il large delegation
from CalcXico. Ten past worthy
matrons and patrons from various
chapters, including Los Angeles,
Cotton and Washington. as well as
valley organizations, were on the
platform as well as Past Grand
Treasurer Gcncvicvc Morton OF this
city.
Mrs. Pratt, Il woman of much
charm and personality, has spent
the entire week in the valley, ms
pecting the ritualistic work Of the
various chapters and has been the
recipient of many attentions i'll Il
social way. She was presented with
Il beautiful sterling silver mayon
naise set last night from the local
chapter as Il mark of the esteam
in which she is held. She congra
tulatcd the officers of the chapter
upon the splendid manner in which
the work was conducted, and eX-
PressrN her appreciation of the
many countcsies extended to her
during her stay in Imperial Val
ley.
Delicious refreshments were scrv-
ed after the formal program of the
evening. with Mrs. d. b. Bib
bins acting as chairman, assisted by
Mrs. j. \. Carmichael, Mrs. j. G.
Miller. Mrs, Duane Stafford and
Mrs. L. l.. Martin.
Imperial Valley press., 1925-02-14
SCHOOL PRINCIPALS
AND WIVES HONORED
GUESTS AT DINNER

The principals Of the elementary
and higA'> schools throughout the
valley, together with their wives,
were entertained delightfully."- last
night at u dinner given i'll the do
nestle science building of Central
high school. The members of the
class, under the direction of Miss
Jessie HolIenbaugh, prepared and
served the delicious repast, at
which marigolds were used in profu
sion as decorations. Quaint place
cards. the work of members Of the
art classes, under the direction of
Miss Stella Upton, adorned the
table.
The hosts and hostcsses of the
evening, sponsoring the affair in
.cluded County Superintendent of
Schools IL. G. Coc and wife, J. l..
House, principal of Central high
school and wife, A p, Shiblcy, sup
erintendcnt of elementary schools
and wife, and +. !. Shepherd, ms
tructor at Central.
After the dinner, the women of
the party repaired TO the home of
Mr.. and Mrs. j. l.. House on .Biigh
ton avenue. while the men adjourn
ed to the office of the high school
for business session.
Out of town guests included Mr.
and Mrs. II. G. Prince of Calipatria,
Mr.. and Mrs. +. NJ. lligginbotham
of Westmorland, Mr.. and Mrs. ID. $.
Richmond and Mr.. and Mrs. {. y.
Vance OF Brawley, Mr.. and Mrs. NJ.
$. Tcmplcton of Imperial, Mr.. and
Mrs. b. NJ. Gruwell and Mr.. and
Mrs. George Il. Momyef of Holt
Vile and Mr.. and Mrs. {. B. Col
Inns of CalcXico.