The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1925-10-16
Aiding MERCHANTS
Helps YOUR town
To Retain Prosperity Here, You
Should Discontinue Out
Of-tOWn Buying

You should buy from BOzeman mer-
chants because it pays you, as we
have convinced you in the foregoing
articles of the series. It means mon
ey in your pocket.
And it means money out of your
pocket if you don't. Our argument is
as simple as abe. If you make a
practice of shopping at the city stores,
or If you order your goods shipped
In by mail, you have only to figure
up what these goods have cost you,
and compare the total with what the
same bill Of goods would have cost
had you bought it at home.
For instance, the railroad or troll
ley fare, your hotel bill, the time you
waste, the goods you buy that you
don't need, the higher prices you pay
on account of the stupendous over
head at the city store-all these
things must be paid out Of your peck
ct in addition to the value of the
goods themselves, plus a reasonable
profit.
Mail Order "Lure"
In case of the mail-Order purchase,
there are your money order and post
age fees, the time you have to wait
for the arrival of the goods, the
freight charges, time lost in exchang-
ing goods that are not what you or
dered, the annoyance of not getting
the grade you thought you ought to
get at the price-these and other
charges must be added to what you
actually pay for the goods.
The so-cailed bargain" is the lure
that awaits the unwary customer in
both instances.
For every loss you sustain from
these two methods of buying, the
community suffers a double loss
Whether you reside in the limits OF
BOzeman and work there, or whether
you reside outside and consider that
residence on the farm frees you Of
all obligations toward the town, wheT
you spend elsewhere for your needs
what should have remained in the
community, you weaken the business
life of the community by just SC
much. What this drain would NEAR
if everybody in the community fol
lowed this short-sighted policy is not
far to seek. Bankruptcy would be
the result, with merchants being
forced out Of business, stores bearing
"fOr rent" signs, the taxable property
OF the community suffering a decline
and its attractiveness as a business
and residence center suffering eclipse
Big Responsibility.
To counter act these tendencies, the
sterling leadership Of the community:
progressive forces must be sustained
Among all the stockholders" in the
future Of the community the home.
town merchants assume the largest
responsibility, because theirs is the
largest investment. Their confidence
in the stability and in the growth 0.
the city in which they live prompt.
them to build large buildings and fill
them with considerable stocks o
goods, on all Of which they pay thei
equal share of taxes. The ambitiOl
Of every merchant and dealer in Boze
man is to make his investment larg
CT, the result being that the sharr
that the community receives in tn
way of larger taxes is available TO
greater betterments.
Every dollar that goes over Oh
counter Of the local merchants pay
tribute to the entire community. !
comes back to you in fullest measure
The merchant has the interests o
the home town at heart. Even iron
a purely selfish standpoint, be IS th
best booster the home town has, be
cause the greater the well-being o
its citizens, the better The pay the.
receive for their labor, the more com
Portable their homes are and the bet
ter the streets are kept, the more el
ficient the schools. the better the far
and poiiee protection, the mere az
tracave does the community prov
for others seeking homes. and there