San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-01
1925 As RECORD
CAR YEAR IS
CERTAIN
1923 Holds 1t at 4,0S6, 900
But Output Now Sets
100000 Goal.
By ROY c. HAYES
Universal Service Automobile Editor

Universal Service Automobile Editor.)
DETROIT, Mich, Oct. 31.-The
automobile industry is well on its way
to new all-time record. Production
and sales of cars and trucks will uu-
doubtedly establish q new mark, when
the final tabulation of 1925 perform
ancc is taken.
Nineteen twenty three holds the
record with an output of 4,0S6, 900. Al
fred Reeves, general manager of the
National Automobile Chamber of
Commerce, declared in Detroit recent
ly that this years grist would ex-
coed 100000 units and easily estab-
lish new high mark.
With but two months of the old
year remaining, there is little question
but that motordom will cover itself
with q new mantle of glory this year.
Ford is picking up speed every day
and Mt present operating at the stag
gering total Of $500 cars daily. His
October output will approximate 200,-
600 units.
1000 PACKARDS MONTHLY.
General Motors had its record
month Of all time in September which
will certainly be topped by October
figures. All five General Motors pas
senger car plants are operating at
capacity.
Packard is at capacity, building
1000 cars monthly. In a statement
yesterday Alvan Macauley. president,
declared that this gait would be main
tanned throughout the winter months.
Studebaker turned in a nice card
for the first nine months of the year
when sales totalled 111,525 cars as
compared with 76,50S for the CORE
spending period of 1924. The October
schedule calls for an output Of A.
600 cars.
When the new Hudson-E Essex body
plant is completed this company's pro-
duction will be doubled to 1000 cars
daily. Dodge will also practically
double its output, about the first of
the year when additions and new
buildings are completed. giving the
factory a capacity of 1900 cars daily
as opposed to the present capacity Of
$50.
WILLYS AT 1000.
WHY'S Overland in Toledo is main
tanning an average of 1000 cars daily.
Production Of the new Ajax is run
ming at 40 daily.
Peerless Motor Company of Cleve-
land goes into production tomorrow
on the new light Peerless six. Show
ears will be in the hands of dealers
November 81.
Auburn Automobile Company of
Auburn, Ind, last week. decided to
, build four-cylinder car which will
be manufactured in addition to the
present line Of skies and Fights. The
new car is expected to be of the very
short wheelbase variety.
Mr.. Tourist is constantly displaying
his taste for a better automobile
and acting on it. Statistics on auto
mobile sales in Wayne county for the
first nine months of the year point un.
mistakably to the trend toward the
better automobile.
MORE BUYING.
Each year there has been a notice.
able step-up in buying. This attitude
IS more apparent today than ever.
And as more people own cars for
longer periods they will require and
purchase the better things in motor
cars.
At first thought there would seem
TO be n check of this trend an omin-
nous question. What will be the fu-
ture Of the low priced cars, if the
average motorist in buying his second
or third automobile steps out of the
low priced class, as he seems to be
doing?
The answer seems to be that he will
maintain two cars. Leaders in the
industry have already pointed to the
fact that this situation is almost at
hand in great many instances. One
ear for business duties and short er.
rands-the other and larger car for
social requirements and pleasure trips.
The middle class automobile is en-
joying the vogue right now.
PRICE REDUCTIONS.
n the federal was excise taxes on
motor products are repealed National
Automobile Chamber of Commerce an
nounced today, it will be an aver
age reduction of 500 on every auto
mobile sold.
Automobile makers have been cam
paigning for the removal of federal
war taxes on motor products, stating
hat they are a burden on the consum-
cr.
The question OF whether the con.
sumer would benefit from such tax re-
peal or whether the saving would 20
into the pocket of the manufacturer
was raised by j.. J. Taber of the Ma
tional Grange, the American Farm
Bureau Federation and other groups |
whom the automobile makers have
been addressing.