, 1925-02-08
SPENDM OMEYA
HOME To ASSIST
IN PR0SPER|TY
Every Dollar You Spend
Here VIII Bring You
Return Dividends.
By E. II.
- ,hlnL that

DO Won ttOD 10 lllliAh eAo
Every dollar you spend in Casper
proves a good investment n return
dividcnds7
Every dollar sent out of Casper is
moving Casper out Of town. is not
here 10 make the circuit back to
you again?
I believe merchants should be COM
mendod for seeking 10 build Casper
by keeping their money in Casper.
II ia lust as easy for this city to lead
rs It Is TO follow, and 1t is mueh
more profitable and advantageous to
lead. Money sent put OF town makes
II. followers and results in our ultl'
mate ruin. II 1t is so advantageous
as some think, 10 buy out of town
lat us all do It and end the agony,
pushing Casper off. the map that
much quicker.
Before making purchases In an
other city ascertain your own wei
fare. find out whether or not you
can do as we'll in prices here IN
Casper; II not, then by comparisons
we merchants can thy TO overcome
our shortcomings.
However, / really do not believe
n outside concerns can compete
with Casper firms. Certainly they
are not able to do so in service, de-
liveries and personal attention; Just
as certainly they can offer no ad'
vantage in price and quality.
You and 1 are Casper. Its welfare
ia ours. Let us look about In CON
Alteration OF all factors that enter
into seeming differences. When you
lind a variation IN price, you Will
also find that the different prices
cover different products. 1t is eve
customary to exchange a dollar lot
half a dollar. That day. which i
doubt ever ixistod- is gone.
1t Is essential that there be reali'
zatlon of the economic fact that in
helping an out.of.town concern you
are starving yourself. In helping your
local merchants 10 live, you are nat.
uraily helping yourself in a material
n not always direct way. The Casper
merchant and business man spend
their money here with the public
In one way or another.
You find revelation In the fact that
the pigeon Tea and Coffee company
by way of example. could employ.
"a more than Il oes now u had
it, proper share Of business, Don
YOU think That 20 additional en-
Moves In this concern, OF which i
happen to be president, would IN
crease your business? Certainly II
would.
Now suppose that It were done.
that we kept our money mere IN
Casper where II rightly belongs III
wager that in another years time
the population OF this city would
reach the goal Of 10000. What wouid
we do with that number.
Think about II for a moment Tfat
number of people could support u
fsir.sized shoe factory. could induce
outside capital TO develop the wealth
of surrounding resources. would DC
the basis for bringing into Casper
another so, 900 people. What has been
a dream might well and easily be
a reality. II you doubt it. recall h
history OF any large town-can you
recall any instance of city growth
by process of out-of-town buyinsf
nv investigation I have found that
often II is a question of extending
credit that induces local merchants
20 do outside buying. Had these per
sons and films kept their money
here Il would be whore 1t could be
borrowed for local credits. When
none is sen away 1t is impossible
for local dealers. jobbers and others
20 grant credit. Out-of.town buying
builds up the barrier. Ordering by
mail will make Casper a deserted
villege. with merchants and jobbers
and business men eliminated.
What is the matter with Casper?
Nothing.
What is the matter with It's PEG
pie? Nothing.
DO you want TO know?
Then why these conditions? The
people Of Casper are moving Cas-
per out of itself by sending their
money away. While they do this
they are unknowingly or Indifferent
iy building other towns and tearing
down the one in which they live and
upon which they depend for a living.
4 case, you see. Of penny wise and
pond follsh. When any outsider crit
icises our methods. our prices. our
rents, this or that. he criticises you
n me, for we are Casper.
| believe Casper Is mndo up OF bus
mess men as smart and intelligent
AS any in any part OF tho u. S. a.
Dent let an outsider tell you a diff
ferent story. don't let him insult
YOU. This is our town and we can
boost II to $4,000 population IL we
stand by our guns In business and
pay no attention to the mail order
catalogue.