Evening star., 1925-11-15
AID FIELD HEADS
TO CONVENE HERE
National Leaders to Address
Group on Problems of
Vital Importance.

The Association Of National Adver-
tisers will convene in annual session
tomorrow morning at the Mayf1ower
Hotel with approximately 800 dele
gates in attendance, for a discussion
of some of the outstanding problems
of national advertising by men of ma
tional prominence in the advertising
field.
The sessions will be continued
three days and will include in addi-
ton to sightseeing tours of the Cap
ital a number of social events. A
dinner dance will be given at the
Congressional Country Club tomor-
row evening, followed by a ''gridiron"
session in which many individuals
will be the object of ''panning" by
their brothers. The annual banquet
will be held Tuesday evening at the
Mayfiower Hotel.
Sightseeing Trip Planned.
The wives of the delegates will be
the guests of The Star on a sight
seeing rtip to Mount Vernon tomorrow
morning and later at luncheon at
the Mayflower Hotel.
Delegates and their friends today
will enjoy golf at the Congressional
Country Club prior to the opening of
the business sessions tomorrow morn
ing. The meetings will be executive.
Karl Schumann of Brooklyn, N. Y,
president of the association, will open
the convention tomorrow with an ad-
dress of welcome and following a re-
port by the secretary treasurer, the
delegates will be addressed by Edgar
A Filene of Boston on The Outlook
for National Advertising" H. w.
Prentis, jr., will speak on "Merchan-
diSing Through the JobberS." There
will be a 10-minute discussion follow
ing each address.
Reconvening at o'clock, the asso-
citation will be addressed by Prof.
H. H. Maynard of Ohio State Uni
versity, on Tendencies in Retailing" y;
by j. r. Brundage on THE Need for
Closer Cooperation in Department
Store Distribution" by Carl Galley on
Where Are We Going in Dealer
Helps?" by G. A. Heintzemann on
Recent Developments in the Stand
ardization of Process Colors," and
r. N. Fellows will give the adver-
tisers' view on the present postal
rates.
Group Discussions.
The session will then split up into
groups for the following discussions:
Selling Direct to User" led by r. N.
Fellows; Selling Through the job
ber," w. S. Ashby; Selling Direct to
the Retail Store" NJ. H. Wright; Mo.
ton Picture Advertising" n. S.
Greensfelder.
A heavy program is scheduled for
Tuesday. The session will start with
the nomination and balloting for
president. The election of the new
vice president will be held following
an address by F. w. Lovejoy on
What Are We Going to Do About
Dishonest Substitution"
At noon the delegates will go to the
White House to be received by PreSi-
dent Coolidge.
The afternoon session will be OF
particular interest to members of the
association whose work is linked with
the newspapers. Don Bridge, man.
ager of the merchandising and ma
tional advertising of the indianapolis
News and secretary treasurer of the
Association of Newspaper Advertis-
ing Executives, will talk on "Conser-
vatism in Service" J. Thomas Lyons.
formerly of the Baltimore Evening
Sun, will speak on Newspaper Serv-
ice Is of Real Value to the Adver-
tiser"; Don c. Seitz of the New York
World will talk on Rates and Re-
suits; L. E. McGivena of the New
Y Ork Daily News VIII tel cl tIle aims
of the tabloid newspapers, and a COM
mittee under the craftsmanship of w.
X. Burlen will discuss advertisers
Service in Session
The speakers at the banquet Tues
day evening will be Merle Thorpe,
editor of the Nations Business, of
Washington, and Strickland w. GILL;
Ian of Baltimore.
The Wednesday program includes
addresses on What We Think of In
stitutional Advertising and Why We
Use It." by Martin p. Rice; What We
Think of Inquiry Advertising and
Why We Use It." by Lee H. Bristol;
Installment Sales: Their Place in Dis
tribution," William H. Grimes of Bal
timore, Md, and "Some Dangers of
Installment Selling" Rivers Peterson,
indianapolis.