San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-09-27

NEW YORK. Sept. 2G.-0ur
! country cousins, l am certain, labor
under the impression metropolitan So
cial leaders adore basking in the rays
Of the publicity spotlight.
There are in error. Publicity, so
| far as the accepted" members OF
| Gotham's world of fashion are con-
cerrcd, is something akin to neces-
sary evil, something to be Stunned,
| if possible. Only in rare instances
do we discover n matron who really
seeks the limclight; who has a desire
to Sc her frock in the public prints.
Personal social press agents are a
myth. II they do exist they rarely
find employment.
The securely placed leader Of New
York's smart set ScornS prima donna
publicity stunts and the aspirant who
hopes eventually TO become securely
placed" knows only too well publicity,
in nine cases out of ten, ats as 4
boomerang.
LIKE "HIDEAWAYS."
Strange as it may seem. the sover-
cign personages of New Works May
fair adore a dinner or luncheon hide
away sport where they are. out
of the line of vision of the prying eyes
of the social outsides who lunch and
dine out for the sole purpose Of seeing
how Mrs. Aston enjoys supreme oil
chicken. jeanette, or how Mrs. Van
derbilt holds her coffee cup.
And the newest "hide-away" OF the
fashionable ones is a small restaurant
up on Madison avenue. / refer to the
Colony. Unlike the majority of other
smart restaurants, the Colony does not
employ a press agent. The all know
ing managers of the place have 10
desire to broadcast the illuStrious
names of the celebrities who crow'l
their dining salon to the doors. Truth
to tell, they do everything in their
ing about the classes they cater to.
COED CLUBROOM.'
One Union Club wag very aptly
classified the Colony as a Jolly CO.
ed clubroom." He was not wide OF Tie
mark. At the Colony everyone knows
everyone. And they feel secure in the
knowledge that they will not be her
aided in the society columns The
following day as hostesses at large
luncheon and dinner parties when, as
matter of fact, they had but one
or two intimate friends a. guests.
There is an undeniable cosmopolitan
air at the Madison avenue establish
mcnt. Yesterday one noted Mrs.
Joseph +. Widener, the Fanny Ward
Of society, complimenting Anna Tape
on having cast off that certain thing
known as embompoint and Mrs. Mil
Ter Graves, the beauteous Lorraine,
making pretty speeches 10 Betty Sher
wood, who has made fortune running
high in the hundred thousands design
ing headgear for New NOrk's million
aire set, anent Betty's modish head
gear.
Lunching with Mrs. Graves was
Mrs. James McVickar. mother of Mrs.
John WanamaEer. In the opposite
corner / caught a glimpse Of Ellin
Mackay, much thinner than in other
days, deep in conversation with dear
Frances Wellman. who now aspircs,
according to the chatty ones, TO the
social intelligentSia. Mrs. Ned"
Post, very somberly attired ("Queenie"
LOew's daughters have not inherited
their mothers excellent taste in mat
tiers sartoriaD Mrs. J. Norman de 3.
Whitehouse and Mrs. Herbert Ship
man. with T. Chesley Richardson as
her luncheon cavalier, were others at
the Colony.
BACK AT NEWPORT.
Mrs. Shipman returned to Newport
for the weekend. Her dinner at the
Aquidneck Isle spa several nights ago
in honor Of the Freddie" Cameron
Churches was one of the most delight
full events Of the late Newport season.
incidentally, it provided Laurette
Taylor with an opportunity to meet