San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-10-02
HUb|G PLANS
PIE SELLING
CAMPAIGN
Famous Pie to Advertise
in Ten Of South's
Leading Cities.

Four TO thirty-inch ads, three or
four times a week, month after month
in the newspapers of New Orleans.
San Antonio, Fort Worth. Dallas,
Houston, Memphis, Birmingham, At
lanta, Cincinnati and Louisville are
going TO tell the public of the good
ness, purity and nutritive qualities
of "Hubig's Famous Honey-Fruit
Pies" and continue to increase the
popularity of Simon the Pieman"
nationally known product.
The Simon Hubig Company's ad-
vertising, which is prepared and
placed by the Wimberly Advertising
Agency of Fort Worth, will continue
to run in newspapers exclusively.
From the opening of the first Simon
Hubig Company Pie Baking Plant in
Fort Worth, Texas, eight years ago,
Simon Hubig. president of the com
pany has maintained a consistent pol
icy of continuous advertising-news-
paper advertising. Mr.. Hubig. nation
ally known as Simon the Pieman,
directs the advertising policy of the
company and is q firm believer in the
efficacy Of continuous advertising in
the daily newspapers. This firm has
used advertising not as a temporary
sales stimulant when business is poor
or whenever there is an overproduc-
ton of pies. but rather as a method
of consistently building up a perma-
nent. quality pie business for them
selves and their dealers. While HUI
big's Famous Honey-Fruit pie ads
really produce direct results. the cum
lative effect OF. this advertising is the
factor most depended upon for per-
manent results. This plan has work
ed out because the Simon Hubig COM
pany is in a position TO keep the trade
supplied all year around with pies of
the same uniform high quality.
BAKER 50 YEARS.
Simon Hubis has been a master
pie baker for more than 80 years,
having matriculated in Newport. Ken
lucky, so years ago when 16 years of
age and with this experience as
background the Simon Hubig company
has made a remarkable success since
the opening of its fist bakery in
Fort Worth. eight years ago.
The quality of pies produced and
the consistent policy of newspaper ad-
vertisin. have made possible a pro-
gram of expansion that may be chron-
icled as one Of the outstanding bust
ness successes Of the country. Fol-
lowing Fort Worth, Simon Hubiy
company pie bakeries were opened in
Dallas. San Antonio, Houston, New
Orleans. Birmingham, Atlanta and
Memphis as rapidly as they could b.
built and machinery installed and this
year the cities Of Cincinnati and
Louisville have been added TO the list,
making a total of ten modern. sani-
tary, daylight pie bakeries which will
produce, according 10 conservative es-
innate more than 25,O00,000 pies dur
ing the current year.
PLAN los PLANTS.
In opening up new bakeries in adj
ditional cities. 10S Of which have
been selected for the future, the Simon
Hubig company policy has been to ex-
pand only as rapidly as will permit
without the interference with or in
terruption Of already operating plants
and as each unit is added the business
proceeds as smoothly as a well-oiled
piece Of machinery.
One feature Of the Simon Hubig
company advertising that offers a
most striking proof Of the value OF
newspaper advertising is the fact that
On the occasion OF opening new plant
in a city the complete Opening cam
paign" is prepared in advance and
opening announcements appear daily
for a period Of six or seven days be-
fore the plant actually begins opera
ton. II is worth chronicling that
these Openings" have been without
exception grand successes. When a
new Hubig plant opens its doors and
the drivers leave with their first loads
Of Hubig's Famous Honey-Fruit Pics
in the morning, the Simon Hubig com
pany has proven by its previous ad-
vertising experience that it can count
on the first days business running the
plant 10 AZ least half capacity and
By the end Of the first week the name
and quality Of the pies are so firmly
established in the mind Of the con-
,umer that the plant is running full,
blast and every department working
~ capacity anu OI pds4hG DN~87'
PIES POPULAR.
And this standardized. high-grade
product, with a ready-made consumer
demand makes a mighty attractive.
line for every grocer.
The grocer does not have TO argue
price or quality with customer who
5as read thp "Hubig's Famous Honey
Fruit Pie" advertisements. And
rboye all, the better the housewife
likes the pies she buys the more she
will use Of them. so Of course, If she
becomes a Hubig's Famous Honey
Fruit Pie user she becomes better
customer for the grocer. That's why
IL will pay any grocer in New Or
leans 10 take advantage Of this big.
new campaign. First be sure that
you have a large enough supply Of
Hubig's Famous Honey-Fruit Pies,
fresh daily and that you do not miss
m opportunity for making a Hubig
Pie sale. Then let your customers
know you sell and recommend these
high score pies and you will add
one Of the best proti.-making lines to
your merchandise and add new friends