davidaulloa/AmericanStories huggingface dataset:
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
ADVERTISEMENT
How Skinny Kids
Gain Needed Weight
ADVERTISEMENT

Weak, undernourished, underweight
boys and girls who are peevish, fret
full and sickly need McCoy's Cod Liv-
er Oil Compound Tablets.
Cod Liver Oil would do just as
well. but what parent would be so
cruel as to give them the horrible
nasty tasting, i'll smelling stuff, when
sugar coated cod liver oil tablets made
by McCoy's Laboratories Of New York
are as easy TO take as candy and
won't upset their delicate stomach.
There's more vitamines Of the first
class in cod liver oil than in anything
else and for that reason thin, scrag-
ely, sickly children commence TO liyen
up and take on good healthy flesh
after McCoy's Cod Liver Oil Com
pound Tablets have been taken for
just a few days.
Be sure and ask Sommers'- Wagner's
eight drug stores or any druggist for
McCoy's. the original and genuine
Cod Liver Oil Tablet, il you want
your delicate children 10 become
strong, robust and active.
For grown-ups they are just as won
derful-one woman gained 10 pounds
in five weeks. 90 tablets 60 cents
and if they don't put 3 pounds of
good firm flesh on any thin man or
woman in 30 days, your druggist is
authorized TO hand you back the
money you paid for them.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
GOD FIRST ADVERTISER,
M'INTOSH TELLS CLUB

| logs down to the nill of good, they
must get the keylog and release the
jam. The keylog is advertising.
But you say, why advertise
Everybody knows that there arr
churches and what they are for Yes,
and everybody knows that Mephisto Is
lin business and what he offers. Then
why do they patronizc Mephisto in
preference? Let us see. Next Sun
day night our pastor will preach q
sermon on Mary Magdalen. Mae Muir
ray will be at one of the local thea
tiers in THE Merry Widow" If j
come to church / will meet some fine
people. There is to be dance at
Mephisto's hall. Who knows about
the .doings at the church? The people
who 60 TO church. Who knows about
Mephisto's offerings? Everybody who
reads the newspapers. The other fell
low has advertised. We have not
fought the devil with fire. We have
not gone into all the world. We have
not advertised.
ANALYZE PROPOSITION.
. LET us assume for the sake of illus
tration that we have decided to adj
vertise the Church Company. How
will we go about it? Do just as. any
business institution would-analyze our
proposition. Jesus said we should be
Fishers of Men What would you
think of n fisherman who tries to
catch all kinds Of fish with the same
kind of bait? The fellow who prefers
grand opera and the theater to church
can't be attracted by a reed organ and
a volunteer choir.
I'VE want to get some Of the peo-
pie who are buying from Mephisto and
Company. How can we get our story
before them. By advertising. Where
will we advertise. In the literature
that is read by the most people-the
newspapers. If you want to catch fish
you must 20 where the fish are. You
viii find the best fishing-the people
who do not go TO church-in the amuse-
ment columns of newspapers. That's
where they go to feed.
1t is not a new religion that L
would advocate but the old fashioned
presented to the world through
the modern and powerful method of
"Why would we hesitate? If we are
to believe the word of God literally,
the Church Company is guaranteed re-
suits in advance. God says, i will not
permit My Word to return unto Ne
yoid.'r
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
TOb|N FAvORS
l NEW TRAFFIC
/ ARTERY
Promises Aid to Get Street
! Opened Parallel to
Commerce. {

Mayor John W. Tobin thinks favor
ably Of the new downtown traffic ar
sfery proposed to Paul z. Steffler
seommissioner Of streets, last Setue-
s-day.
x Until sufficient funds are on hand,
however, nothing definite can be prom
bed. the mayor explained TO the com
mittee which Monday afternoon pre-
scented the petition 10 him. .
Members of the committee express
- their desire to name the new thor
t,cughfare which would parallel Com
merce street, the only through east
and west street in the downtown Sec
3ion. Tobin street. Fog. .
The mayor declared that he would
not permit the street to be named in
his honor. even If the project is fin
ally realized.
~ The proposed avenue would embrace
the route now followed by Buena
fYista, Dolorosa. Market and Rusk
etreets. according to plans of the COM
,,mittee. -r-
= Buena Vista street, is is pointed out.
eads into Dolorosa where business ex-
pansion is beginning to be felt A
sphort distance brings one into Mar
let street, now being widened by the
xcity.
- II Market street could be cut
z4hrough South Alamo into Rusk it
would give direct east and west ave
hue from the eastern section of San
Antonio. This would remove a great
fdeal Of the heavy traffic on Hous-
Ton and Commerce streets.
= The city is now preparing 20 con-
49inue the widening of Market street,
with part of the sum appropriated in
1he last bond issue.
81 II an adequate amount of money
s4sr the new project is left, there is a
'epossibility that the mayor will grant
he petition for the new artery.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
ADVERTISE WORKS.

Publicity could only be given by
demonstrations and the news passed
on by word of mouth.
why were these demonstrations
made?
THAT the works and power of God
might be made manifest-advertised-
Why did God harden Pharaoh's heart?
Why were the blind made to see:
Why was Lazarus raised from the
dead? That the works and power Of
God might be made manifest-ad-
vertised.
Next we come to the characters
who conveyed the information about
the wonderful demonstrations of Gods
power. Mathew, Mark, Luke, John
became known for their peculiar char
acteristics as they spread the news
just as some of our modern news
papers and magazines have their
raoulior choro orc - afica
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24

God was the first advertiser and
he used the wonders of the old and
new testaments to convince men of His
power" declared William Mcintosh,
publisher of The San Antonio, Light,
in an address before the San Antonio
Ad Club, Monday.
Mr.. Mcintosh, who selected as his
subject, the somewhat dubious theme
of Advertising TO Beat Hell -" showed
how the forces of evil were using
printers ink TO advance the causes Of
Satan and, advocated placing men on
top of San Antonio's tallest buildings
on Saturday night TO shout through
megaphones, why don't You 20 to
church,"
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
KNIGHTS OF PYTHIAS
TO NAME OFFICERS

Three functions are on the calendar
for Knights of Pythias lodges in San
Antonio this week.
Elk lodge No. 80 will hold roll call
and nominate officers Thursday night
and Unity lodge No. SO will give an
entertainment for members and friends
Friday night.
Lotus lodge No. 50 met Monday
night and conferred the degree of
Knight upon E. J. Seffel and B. J..
Cushenberger.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24

your liver and start your bowels.
! Then you will feel fine, your head
becomes clear. stomach sweet, tongue
pink. skin rosy.
"Cascarets" gently cleanse, sweet
en- and refresh the entire system.
They never grippe. overact or sicken.
Directions for men, women and chill
dren on each box, any drug store.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
FIRST LIGHTED SIGN.

Porter Loring, president of the Ad
Club, introduced the speaker, who
said:
THE first advertiser we know any
thing about was God. When he lighted
the flaming bush, which did not burn.
He laid the foundation for the four
fundamental principals of advertising
as set down by modern experts. he
attracted the attention of Moses by an
act that makes our modern $4,000
electric signs look insignificant. He
aroused the interest of Moses. He in
spired confidence when he next assum-
ed the role of advertiser by turning
the rod into a serpent and then the
serpent back into a rod. By these
demonstrations he stirred Moses into
action.
There was no other way to adver-
tise in those days. They had no mag
azines, newspapers, billboards or di-
rect-by-mGil schemes.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
CHILDREN ARE TOLD \
OF THANKSGIVING

Thanksgiving stories and a nara
ton of the times when Thanksgiving
was declared holiday by the first
Puritan settlers of New England, was
told to children at the Carnegie Ii
brary Tuesday.
Mrs. Leach c. johnson, head of the
children's department of the library,
was in charge of the stories.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
ORPHANAGES GIVEN
BURIAL GROUNDS

Burial grounds for both Protestant
and Catholic orphans have been deed
ed to San Antonio orphans homes by
the city, =
Upon the suggestion of Ray Lam
bert, commissioner. of, parks. and a
discussion by Mayor John W. Tobin
the commission Monday afternoon
voted to give the land to the institu-
tiOns
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
MEPHIsTO COMPETITOR.

~For the purpose of illustration,
let me give the churches of San An
tonic a firm name: The San Antonio
Church company Jobbers and dis
tributors of good. And let US say
that our chief competitor is, Nicholas
D. Mephisto and company, manufac-
turers and distributors of evil,
at may jar your sensibilities 10
place the church in such a position.
But / maintain that / am right, and
the sooner the churches awaken to
the realization of such a position. the
sooner they will become more effec-
tive as a power for good.
IF we are TO apply modern BUSH
ness methods in the operation Of these
two business, we must consider-ad-
varXieip0
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
ADVERTISEMENT
Staighten Up!
incest Laxative,
1Cascarets" lOc

Don't stay head
achy, dizzy, ST ck
Nothing else relieves
that bilious consti-
pated feeling so nice
iy as candy = like
1Cascarets." Ike
one or two of these
pleasant laxative tab
lets any time. 20
gently stimulate
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-24
POWER IN PUBLICITY.

Publicity is the power that tells
people who we are; where we are
and what we have TO sell, give or
offer.
I'VE have the two companies formed
and we are ready TO do business.
Zone company is going 10 do more
business than the other. because one
is going TO give publicity to his busl-
ness and the other is not.
There is one thing you must keep
before you at all times: you may have
the best proposition in the world. but
If you are the only one who knows
about il, il won't do you much good.
There is where the church falls
down. so TO speak. The only persons
who know much about what is going
on in church are those who 90 to
church. We are not reaching the fel-
low who never goes TO church.
MUST COMPETE.
Competition IS showing the church
into the background, by the use OF
publicity. Instead Of reading the Bible,
people are more inclined 10 read So
cial. sporting or theatrical news in
the newspapers.
~ we are 10 NDAD
pany the more inviting, we must com
pete with the other fellow-the fellow
who advertises. Wednesday night
there will be a prayer meeting at the
church. Outside Of the congregation,
who knows anything about it, We'd
nesday night there will be dance al
Mephisto's hall. Not just an ordinary
dance. but they will have a jazz or
chestra, lunch and everything. Who
knows about the dance? Everybody
who reads the papers. Our competitor
is beating US 70 il. He is keeping
abreast Of the times. He is using pub
city-advertising.
There are three times in mans
life when the church has a cinch on
bis business: when he is christened,
married and dead.
OPEN EVERY DAY.
"If there ever was an institution
that should advertise. it is the church
because the odds are seven to one
against you. Mephisto is open seven
| DAYS a week. The church is open one.
u say the church is not keeping
abreast Of the times. We are not
obeying one Of the strongest commands
in the Bible, Go ye into all the
world When that command was
given there were no newspapers, maya
zines or billboards. Information was
conveyed by word Of mouth. The trOu-
bic is we have not brought the Bible
along with us in the onward march Of
progress. There are too many Bibles
being used as a record book for births,
marriages and deaths. Too many
Bibles decorating library tables.
''The greatest book on publicity is
the Bible. The Associated Advertising
Clubs Of the world have gone 70 the
Bible for their watchword-'truth.'
IF, you would Go into all the
world today, you will have to use
printers ink-adyertising. II is the
only way you can get your goods be-
fore the public.
BRING THEM IN.
Does IL pay the church 10 use un.
usual methods Of publicity? Yes. 1t
Is absolute folly 10 try 10 preach 70
people until you get them into church.
IL q mans soul Is worth saving. no
legitimate means should be despised
nor the cost financially even eonsid-
cred.
There is a jam on the river of
Truth. II the church would get its
The Winslow mail., 1925-01-23
Range Area Is As Per
Cent u. S. Land

In the minds of many persons in
the eastern and central parts of the
United States the range country" the
great beef and mutton producing area.
is a region of dim outline thought of
usually as "out west" Just what this
range country is and what distin-
guishes it from the rest of the coun-
! try are explained by the United States
department of agriculture.
| This area is that portion of the
western states in which cattle and
sheep are produced largely by utiliza-
tion of the native grasses and forages
growing on large areas of land which
can not at this time be economically
cultivated. Although the one hun
dredth meridian is ordinarily consid-
cred the dividing line. between this
natural grass region and the farming
country to the east, there is no clear
cut division. A strip of territory
varying in width from rs to $50 miles
extends irregularly in a north and
south direction along the one hun
dredth meridian, within which there
is general tendency from the east
to the west to devote an increasing
percentage of the land to pastures and
smaller percentage to crop pro-
duction.
The department says that within the
last 80 years an increasing percentage
of the land within the range area has
been devoted to crops because of i'm
proved methods of conserving rainfall
which have made dry farming possible
under conditions once considered un-
favorable. Large areas of grazing
and desert land have been made high
ly productive by irrigation.
The range area takes up about IS
per cent of the total land area of the
United States, and is divided roughly
into four sections-the great plains,
rocky mountain, intermountain, and
Pacific coast regions.
The Winslow mail., 1925-01-23
The San Francisco
Mountain Boulevard
Katharine Jones

An interview with Mr.! j. w. Wea-
therford of Flagstaff, during his visit
to the capitol Thursday, brings out
some facts which will delight all
northern Arizona boosters, flavor fu-
ture Santa Fe holders, and give zest
to the day dreams of Winslowites who
crave weekend trips and Sunday
drives to the mountains. Teeming
with enthusiasm and sincerity, Mr..
Weatherford spoke as follows:
This road is called the San Fran
cisco Mountain Boulevard. 1t has
been in the course of construction for
three years, is built to the altitude
of 10,600 feet and is practically two
thirds finished, with an average easy
grade of about eight per cent. If a
landscape gardener had had super
vision in laying off the road he could
not have made it prettier than nature
has made it. This boulevard is des-
tined to be one of the greatest scenic
drives in America. On account of the
clear atmosphere the eye will carry
one, without a glass, distance of
four hundred miles. One is able to
look into the Grand Canyon from the
further walls to depth of about 1000
feet We are able to look into six
states with the eye alone, and with
the use of a glass we are able to see
the mountains in Old Mexico, dis
tance of twelve hundred miles away.
The famous Painted Desert, immor-
talized by Henry Van Dyke, in looking
at it from the top of the mountain is
one of the most beautiful sights in the
known world AS an advertising
medium for the state of Arizona there
is no better. 1t is generally known
that Pixies Peak has been the great
est advertising medium that Colorado
has ever had. The San Franciscos
will give fully as much advertisement
to Arizona as Pixies Peak has given
to Colorado The patronage for this
road is unquestioned, as it is adjacent
to the national park, the Grand Can
yon, and on the main line of the Atchi-
son, Topeka and Santa Fe railway.
might say that many other points OF
interest respecting this mountain
could be brought out only with fur
ther time and space"
The Winslow mail., 1925-01-23
Kill 675 Deer
In Kaibab Area

During the recent open season of
deer hunting on the Kaibab national
forest, covering the period of No
vember Is to January 5, which was
authorized in an effort to reduce the
number of animals rather than have
losses by starvation, 675 bucks were
killed by 271 hunters, according to
information received last week at the
local forest office.
All but 20 of this number were TAX
en- from the west side of the Kaibab
area, which is cut in two by the Buck
skin mountains. Very few hunters
took advantage of the opportunity to
kill trophy during the last two weeks
of the open season. Although 675
bucks taken during the period will
alleviate the feed situation on the Kai
bab forest to some extent, it is doubt
full that sufficient number were kill
ed to relieve the preserve to ma
terial degree.
Most of the hunters were from Utah
points.
The Winslow mail., 1925-01-23
KANSAS CITY STOCK
YARD REPORT
January 10, 1925
BY CHAS. M. PIPKIN
Correspondent

Hog prices reached new high posi-
ton for the winter packing season
on Wednesday, and since then broke
sharply and closed lower than a week
ago. Receipts after the middle of the
week were more liberal than had been
expected. Cattle prices ruled strong
to 25 cents higher. The better classes
showed the advance though all kinds
sold readily. Good heavy weight
steers found better outlet than for
some time past. Sheep and lambs
reached the high point of the year
and then eased off again.
Receipts this week were 43,625 cat
tie, 6,725 calves, $1,000 hogs, and a.
$50 sheep, compared with 43,900 cat
tie, 1850 calves, 66,225 hogs and 25,-
125 sheep last week, and 10000 cat
tie, 1885 calves, $4,000 hogs, and H.
725 sheep year ago.
Good to choice fat steers this week
sold readily at strong to 25 cents
higher prices. Strong and heavy
weight steers which have been dis
criminated against as compared with
lighter weights, showed an improved
demand as we'll as an advance. Some
choice 1,403 pound steers sold at
SLIPS. Some 1916 pound steers
brought $1040, and other steers 1,200
pounds up and not long fed brought
1915 to 5000. The top for yearling
steers was $11.50. The bulk of all the
fat steers sold at $7.75 to $3.50. Some
plain warmed up steers brought $6.75
to $780, Cows and heifers ductuated
within Is to 25 cent price range and
closed the week about unchanged.
Veal calves were so cents to $1.00
higher.
Though limited in volume by moder-
ate receipts trade in stock and feeding
cattle was active at strong prices.
Choice stockers sold up to $8 and
fieshy feeders up to $8.25. The bulk
of both stockers and feeders brought
$6.25 to $7.25.
In the first three days this week
hog prices advanced more than so
cents, but since then there was a
sharp decline and closing prices are
go to 70 cents under the high point
and 10 to 20 cents under last weeks
close Heavy receipts in Chicago and
at up river markets caused the de-
cline The top price today was $1O.25
The Winslow mail., 1925-01-23
Lumber Co. At Flagstaff
Will Enlarge Sawmill

The Arizona Lumber and Timber
company suspended operations az
Flagstaff last week to install new ma
chinery and double the capacity of the
sawmill
Plans to get the mill again in opera
ton within 80 days are being carried
out swiftly. One side of the mill will
be in operation in that time and in
two weeks after this side begins work
the entire mill will be functioning ac-
cording to the program.
The machinery has been on hand
for some time but the mill was not
shut down until the logs already on
hand had been disposed Of
The Winslow mail., 1925-01-23
MARTIN STARTZMAN
GIVES HIMSELF UP
FOR EMBEZZLEMENT

Martin B. Startzman, former Wins
low resident, who a week or more ago
absconded with funds belonging to the
city of Williams, of which city he was
clerk and treasurer, gave himself up
to the officials last week, after hiding
in southern California cities for a few
days.
Concerning his disappearance and
re-appearance, the Coconlno sun
(Flagstaff) says:
'Being a believer in thorough ad-
vertising, Sheriff John Parsons tried
it out in connection with the recent
disappearance of Martin B. StartZman,
town clerk of Williams, with the re-
suit that Startzman climbed off train
No. % Tuesday afternoon, took the
back street to the jail, and there gave
himself up.
"I got tired of seeing my picture
and description everywhere l went,
Startzman told the sheriff, according
to the latter, and made up my mind
l might just as well come back
He is also alleged to have said
that the $500, which, he said, was all
he had when he left Williams week
ago last Saturday, was not sufficient,
nor was his constitution strong enough
to buy forgetfulnesS at Tia Juana. He
is said to have borrowed $35 to get
back here on.
"Startzman told Sheriff Parsons
that after he had retired one night in
California, there was a rap on his
door He asked who was there. The
answer was, a policeman Startz-
man said his heart missed a couple OF
beats, but when he opened the door
the policeman said: I am looking for
a burglar. You're not the man
"E. R. Byers of Williams, Startz-
mans attorney, visited him at the
Jail Wednesday morning.
"Startzman is alleged to have told
the officers here that he isn't short
$500 of town of Williams funds, as
is said to be shown in the figures of
the auditor, but admitted, it is said,
that he is short $1,100.
Parsons didn't get up any excite
ment at all when StartZman left.
What's the use of me travelling all
over the west and running up big
expense bill?' he wanted to know.
He just hustled out lot of descrip-
tive circulars and sent with them
copies of two photographs. These
with kilograms completed the web, Of
which the willy sheriff was the center
cit is reported that Larry S. Will
liams has been appointed clerk of
Williams"
The Winslow mail., 1925-01-23

and bulk of sales $9.S5 to 5000. Light
lights are selling at $875 to 1885,
packing sows 1918 to $40 and stock
hogs and pigs $3.50 to $3.50.
Lamb prices after regaining the
high point of the season broke 25 to
35 cents and closed the week slight
ly higher than last week. On the
close fat lambs sold at $17.50 to $500;
ewes 1915 to $1,000; wethers $10.75
to SLIPS, and yearlings SLABS to STATS
The Winslow mail., 1925-01-23
HIDES, PELTS, GOAT
SKINS AND WOOL
Market Prices Furnished by
M. BERKOVITZ & co.
318 E. Second Street

Dry Flint Hides
No. Hides, Is lbs. and up.....14c ID
No. l Kips, to Is .14hc ID
No. Calf Skins, under lbs. .....15c 10
No. hides.-.-3c less per pound
Glue or hair slipped hides....6c ID
No. Horse Hides, name and tail
No. 2 Horse Hides, name and tail
on each
Wool
According to quality and condi-
tion .............,-.......--30c ID and up
Sheep Pelts
Large long wool..... 30c ID
Medium 10
Short wool -.-........-......25c ID
Shearlings,. s,...... from 10c to 15c tb
Goat Skins
Navajo No. 1 ............ fb
Navajo No. ACKNOWLEDGEMENTS. ID
Mexican No. 1....-...-.--.... fO
Angoras No. ID
AngOraS No. ....--....................5c ID
If in good condition and of good
quality each Especially coy
Other furs in proportion.
The Winslow mail., 1925-01-23

offered cash books
gave both Mrs R. c. display
of her which
Mrs NJ D. Fitzsimmons added to
and sufficient
Riley Charley Murphy and VIM Nagle
that
will full of another week
for children There
children
where the children have growing and
of
of
appreciated
of this worthy project