The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1925-10-28
FARMERS QUICK
TO SEE CARS
VALUE
Automobile Changes View
point of Rural Residents, Who
Realize Its Importance
By JOSEPH TREW

(This is the fifth of a series of in
teresting. articles prepared by Joseph
Trew. president of the Trew Motor
Company of this city.)
Notwithstanding the fact that the
motor car has entered the business
or social activities of all classes,
and has been the greatest single
influence Of the twentieth century on
American life, the farmer has, of all
people, been the most profoundly
affected. To the farmer the auto
mobile has been more than an aid
in his business. Efficiency in farm
methods had progressed far before
the motor car was even seriously
thought Of Nearly every piece of
modern farm machinery used today
in the fields or in the home
antedates the motor car by num-
Der of years. And yet automo-
bile must be accorded the stellar
role in that much discussed drama
Farm Progress to which new
scenes are being added with be-
wildering rapidly.
Changes Viewpoint
For the motor car has changed
the viewpoint entirely of the farmer
ard his family. 1t has broadened
their outlook and the scope of their
social life. 1t has done more to
make Mrs. Farmer a happy, con-
tented woman than all the labor
saving household devices which had
previously come to her, electric
lights. the telephone aQd the phon-
ograph not excepted. Her hitherto
distant neighbors have been moved
right up next door by this vehicle
that goes miles while the gray mare
is getting out IF the yard, and the
word neighbor has come to mean
something more to her than merely
the folks that live mile soutn
and two miles east of the next
corners.
It has widened her acquaintance
to include the ladies of villages
and towns that formerly she visited
hut rarely, and her name now APP
pears on the rolls of their CLUBS
and societies. No longer need she
live for days at a time in a little
world bounded by the picket renee
hoping that some time one OF the
horses won't be too tired to maui
her away from her monotonous en-
yironment for a little while. The
car" has changed all this ana
home to her has new charm DC
cause she can get away from IL
now and then whenever household
cares and duties become irksome.
Mr.. Farmer is a man of affairs
these days, thanks to his automo.
bile. The townspeople call him by
his first name whenever he APP
pears on their streets because he's
one of them now. Quite frequently
he is president or a director of the
local bank, and his opinion on pub
lie matters is sought and seriously
considered. Theaters, lectures,
metropolitan churches, and amuse-
ment parks are all a part of his
life. A balloon ascension won't
inyeigle "A farmer out OF his fields
any more. No indeed. Mr.. Farmer
is thoroughly sophisticated, and the
automobiles has brought it all
about.
Entertain Friends
His young folks entertain their
friends from the towns and cities;
bis son marries a city girl and his
daughter goes to town the wife o.
merchant or mechanic and family
reunions are frequent occurrences
because the new mode of travel
now is the vogue.
In Mr.. Farmers business the
automobile has been no less help
full. Should a pillow point break
during the rush of spring work, the
car has been to town and back with
A new point almost by the time the
broken one has been removed. His
.;Nspaper. delivered by motor car
every day, reports a rise in hog
prices and his truck is on the way
10 market with a load Of finished
Durocs before the prices drops off.
Motor trucks take his fruit from
the orchard to refrigerator car; his
grain from the separator to ele-
vatOr; the most favorable market
gets his produce and, reciprocalIy,
his trade, for distance has been
eliminated as an important con
sideration.
1t has often been said 1.-THE
farmer is hard to SELL" he is hard
to sell something he neither needs
nor wants, but no man visualized
his need for the motor car more
clearly than the farmer and no one
had to sell it to him. He just
naturally bought it.