Evening star., 1925-01-16


~ CONOMY is a virtue, but it is
l. one thing to economize and
another thing to economize
IL wisely. False economy is a
phase of extravaganza, and il
generally takes the form of buying
things because they are cheap. regard
less as to whether they are desirable.
The secret of really economical
buying is in knowing when 1t is es-
sential to have the best and when an
inferior quality will answer the pur-
pose quite as well For instance.
cheap shoes, stockings and gloves. with
little wear in them, are always false
economies. I'nbfcaming clothes are
never economica' at any price, fs-
cause clothes that really are suitable
and pleasing viii last much longer
as theiE owners will look well ~
them even when they are somewha'
out of style; that. is. not up to the
minute in style a%
Art of Selection.
The .afs4 & of selection in shopping is
a very import Mt quality for the sue
cessful bargain hunter to- possess.
Some fortunate women seem toEhaFe
II naturally and to he able TO pick
and choose with discrimination Whlte
others are victims to the tempting sure
of marked down prices, and buy just
because an article is cheap and not
because they see any immediate or
future use for it. Thus, instead or
taking advantage of the sales as
means to economize, they enuo"
them with just the opposite ERECT.
There is no doubt. however, that the
art of selection in shopping may be
acquired by the woman who is will
ing to devote a certain amount OF
time and patience to the attainment.
First of all. she must exercise self
restraint when she visits the sales,
then she must also have a clear idea
as to the state of her wardrobe, what
she wants now, what clothes can be
renovated, and other matters.
Know What You Want.
So many women go to special sales
without first thoroughly examining
the present wordrobe. Consequently
they do not know whether this or
that will be useful to them or not,
end they frequently buy articles that
they do not want. or -lm!ss- soppor-
tunities of securing things. that. really
would be useful; for renovating pur-
pose at least. 49, -
The sue ;essful sale-time shopper
also needs to have a clear idea or
what is suitable for her. what colors
are becoming to her and what style
she can wear, and this, combined with
the strength to make a decision and
stick TO it, is the foundation OF the
art of wise selection. Experience
fosters this. and, although some
women nave to learn through making
mistakes. they have the consolation
Of knowing that mistake realized
is in these cases a mistake corrected
Chosing Garments.
The ability to choose garments wise
ly is a matter of comparison and
judsment The expert judges with
the eye. the materials and designs
that have been used. Subconsciously
she draws conclusions from past ex-
perience and & acquired knowledge.
The unframed person, however, must.
depend upon whatever knowledge or
the subject she already has.
One good rule is to buy only from
Trustworthy firms. If you have found
a garment that you like, try it on in
front Of a fulI-length, preferably
triplicate, mirror which will show.
the whole of the garment. Men look
nrst for a neat fit of the collar, but
a woman is very apt TO d1srega
that important detail, although 1t
either makes or mars coat.
Only garments that require slight
alterations should be bought gar
ment that requires much remodeling
rarely gives satisfaction. If it was
originally made to fit a larger or
smaller person, no amount of altera-
tion will perfect the lines.
Choose a garment that is in fashion.
so that in the next year or two 1t viii
not grow too much out of style. The
garment that is abreast of the times
is the best choice. If you have deter
mined that certain style is the most
Mi IN n
buy the latest model OF it.
BY comparing the qualities and
styles of garments you can learn to
judge their relative values. good
plan is to observe extremes. Look
first at a very low-priced garment,
then at hiGh-priced one. The diff
ference in the quality of material, in
the design. IN the finish and in the
trimming will be apparent even to an
unframed eye.
The choice of fabric is important
and must depend upon various points
whether the garment is for busi-
ness or for social wear; whether ii is
to be worn in the evening, afternoon,
morning or for all purposes; whether
you can give it rough wear, and
whether the color suits your COM
pIexion. In short, you must deter
mine whether it is the kind of fabric
best suited to your needs.
When you note the quality of the
fabric, consider it's surface, its gloss,
it's weight, it's body and its softness.
Then there is the outer finish of the
garment to be considered, which in
cludes the way in which it has been
stitched and pressed the kinds of
buttons and buttonhohes4that are used,
the cut, the position of the pockets
and the choice of trimmings.
If you can afford it. buy high
priced garment. 1t is high chiefly