New Britain herald., 1925-10-30
NOTHING OVER ONE.
DOLLAR IN MODERN
NEW GRANT STORE

In the opening Of the new ~. T. Grant Co. Csc,
SOC and 81 Department Store at 2S3 Main Street tOmor
row morning New Britain has added to its business
district unit of great chain of department stores
already very well known in Connecticut Stores of the
Grant Organization at Waterbury, Meriden, Hartford,
have made people of New Britain well acquainted with
the Grant syndicate
The new store, one of the finest in the shopping
center, occupies the main floor and basement of an
tire new building erected especially for the Grant store
The second floor of the building will be used by the
Grant Readyto-Wear Shop, separate and distinct
firm associated with the W. T. Grant Co. only in the
leasing of advantageous business locations
New Britain's new store is of nearly so
Grant stores which reach from Lewiston, Me-, to Ell
PasO feXas and from st. Paul. Mimi, to Tampa, Fla,
and doing aggregate annual business of over $780,
100000. 1t is operated as all Grant Stores like large
department stores with nothing for sale ST.. Hum
dreds of items used daily have been brought within that
classification by the Grant buying offices which
not only America, but the continent of Europe for
merchandise Over thrty-fve classfcations of mer-
chandse will be found in the store. Among then,
DOmestics and Yard Goods Hosiery, Infants and
Chldrens Wear, Women's Muslin Wear, Knit Under
wear for the whole family, House Wares, Hardware
Tools, and Auto Accessories Radio Parts Mems and
Boys Wear, and many others.
Only local saleswOmen are employed in the new
store Opening day there will be 200 saeswOmen
behind the counters all hired from New Britain and
vicinity, and trained in Grant methods of doing BUSH
ness This number of course only represents the open
ing force which will be reduced to normal sales force
of about So which the store will maintain all the time
The executive force of the store will consist of the
ager, Mr. Ryan, who comes to New Britain from Pitts
field, Mass, where he managed another of the Grant
stores very successfully He has also had the manage
ment of several other o. the Grant stores as well as
serving apprenticeship as hOOrman and assistant
manager all Grant executives have TO. He will be
assisted here by four OOrmen and assistant man.
ager all young iii training for the executive posi-
tons which the steady expansion of the syndicate
making available.
/ New Britains new store is thing of beauty
The walls and ceilings snowy white the walls pam
/ eled in modern effect. Polished walnut fixtures sur
mounted by bins of polished plate glass filled with multi
/ COlOred merchandise add to the beauty. Numerous
lights flooding every inch with almost natural light only
emphasizes the artistic appearance Lighted show cases,
Il special displays all go to make beautiful whole
OPENING WELL ORGANIZED
From unfinished building two weeks ago to complete
store ready to function the record the opening
in New Britain. This has been accomplished through per-
ecy organized effort The opening has been direct charge
of {. W. Dole district manager for New England Beside the
men who to the local store there sent here
about 20 assistant managers from nearby Grant stores each
assigned TO particular group OF departments These with the
200 saeswomen have prepared the store for the opening
E. Davies fixture and equipment buyer supervised the
installation of fixtures; Harry Williams, construction supern
tenden directed the completion all construction the build
ing The publicity campaign directed by r. G. Parker,
representing the advertising and sales section Miss L. Cock
employees while the office work has been directed by Mrs. F.
eay who has been in charge of the office in the Fall River
Mass store for several Several of the buyers and office
force from the head office New York also are the
opening and will lend their assistance in making the opening
Every preparation been made take care of record
breaking crowd for New Britain To protect the windows and
prevent injury to shoppers heavy bacades have been built
about the windows special detail of police has been
assigned keep traffic moving front of and within the store
to prevent cOwding and jammng and to assist in making
things smoothly.
LARGE USERS OF NEW BRITAIN PRODUCTS
The Grant chain of stores large Of New Britain
products and every added the chain another
city market opened for New Britain Products of the New
Britain Brass Co. and of Landes FaTy Clark used in
every of the Is Grant stores the yearly total running int
thousands of dollars.
Grant have been in this section almost
the founding of the chain 10 years ago. for the second stare
opened at Waterbury, Since then stores have opened al
around New England the latest being Worcester opened the
18th of this month. At the time that The New Britain
store thrown open the public another store being
by the Grant organization in Oklahoma City, Okla Anohe
store in Connecticut this time in New Haven will