Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-05-20
IN OUR
VALLEY,

AvA out over the palley DrOadcaStlne
station in Brownsville Tuesday >pight.
big town stuff" is the way man,
of those who heard it spoke of the pro
gram.
"Didn't think the Valley had the tai
ent to arrange such a highly entertain
ing program" was one radio fans com
ment.
Last nights program was heard iron
more distant points than the first pro
gram that went out Saturday night
messages being received from as ia
away as Illinois.
The Valley broadcasting plant is Ger
tain to prove of immense advertisin,
value to the whole Valley.
Mission featured their program las.
night as "The Home of the Grapefruit.
Right in line with the Valleys owr
work in putting out little radio publ
city is the Missouri Pacifie-Gulf Coas
Lines plan to carry out publicity cam
paign for the Valley which involves th'
distribution of hundreds of thousands
booklets featuring this section as
ll-the-yeaI-round resort.
The railroad is financing this par
ticuiar campaign, to the Valleys bene
fit as well as the railroads, and the en-
tire Valley section is certain to reap :
rich reward.
Expert publicity men have been as
signed to the work, and all the Vale
is asked to do is to extend its co-opera
tion.
Other sections that feature winter
summer resorts are flooding the countr,
today with illustrated booklets. The:
put forward their best in the way
accommodations
In addition to all this work, VALLEY
people themselves have under considera
tinn plans for campaign intended
first, to sell the Valley to the Valley
wholly and thoroughly, after which the
campaign will go out to the world.
There is a general demand in the
Valley for publicity for the section. Ant
it is proper that the actual campaign
was started by the Valley newspapers
themselves few weeks ago when they
published a full-page specially preparet
advertisement in a leading publishers
magazine, one that reaches almost every
6aR y Newspaper in the United States.
Lamar Gill of Raymondville reads
The Brownsville Herald.
Lamar Gill is a critical newspaper
reader, and it irks him to see stor!
messed up with errors.
Aud 60 n does MS Mr. Gill
A few days ago there appeared in The
Herald an item which told of part!
of juveniles. convicted of various crimes
being sent to state school. The head
ing said seven boys were sent, the stor.
said four boys were being sent, and tn.
number of names that appeared was/six
Three errors as to number in a single
story of not more than 100 words.
However, the error was caught in The
Herald office before the edition was
completely printed and Mr.. Gill receiv-
ed copy printed before the correction
However, Mr.. Gill, the boys on the
desk appreciate your interest. They
are trying to avoid just these things.
Brownsville is indebted to Mexican
Consul Vasquez, former Mexican Consu
Jose z. Garza and John F. Dervin OF
the Retail Merchants Association foi
their efforts in bringing the Secono
Garrison Band through here for con
certs.
And it is particularly indebted tt
Captain Genaro Nunez, director Of the
organization, and the band for the ex
cellent programs they rendered.
lThe musicians-and they are that ev
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