Evening star., 1925-11-01
CHANGES IN AUTO
.. MODELS HELD AID
Dealers Say Interest Is
Kept Up Throughout
Entire Year.

Direct economic benefit is accruing
existing in the automotive industry
of introducing new models of cars
at various times throughout the year.
according TO the Washington Auto
motive Trade Association.
This year-around offering of new
car models is characterized by the
local dealers organization as an i'm
portant factor in the progress of the
automobile business from which the
motorist has derived the benefit Of
greater values and lower prices.
The automobile business has
ceased to be Seasonable.' 1t is de-
Cldred in a statement Of the w. y. 7.
A. There now are fewer periods of
intensive production and unusual ac-
tivity because business has been
spread over the entire year since cars
which are adapted to the varying
needs of motorists are being offered
the year around. As . result, the
car-buying public is reaping the ben
efits of this sort of progress in more
satisfactory prices Of automobiles.
Interest Is Awakened.
There are a few new models for
each month of the year now, in con-
trast to the former practice of offer
ing them at a particular time of the
year. This change OF custom has
kept the public interested in the de-
velopment of motor cars, and has
stimulated the demand for them. In
creased demand has brought prices
within the reach of a materially
greater number Of persons.
THE change came about when the
closed car was introduced. That as
sisted in eliminating the customary
sales resistance caused by cold
weather, and put an end to the prac-
fice of shutting down automobile fac
tories in the Fall and Winter. Strong
er dealer representation and more
satisfactory service We're made pos
sible.
Following the introduction of the
closed car came the plan of offering
new models in Midsummer when
motorists were not particularly in
terested In automobiles because they
believed it was too late to buy new
open car that might have to be stored
a few months later. Since the motor
lists We're not interested in buying,
factories gained nothing from pro-
ducing, until the motoriSt could be
offered a new model that would not
have TO be stored for the Winter.
Requirements Gain.
Another important factor in slim
ulating the year-around offering Of
new models and the development of
continuous production has been the
increasing use of automobiles which
resulted from the chance given mo-
torists to obtain cars adapted to the
needs of owners under varying con-
ditionS. The increasing use of auto
mobiles has been created by a broad
ening scope of personal transporta-
ton needs and the demands of bust
ness expansion, and it has been pro-
portionate to the road building ac-
tivities of the nation.
Because cars are used more, they
are replaced more often. Owners
have need of newer models more fire.
quently and no longer need to con-
slider the season of the year when
purchasing a car. With new models
coming out with frequent regularity
a motoriSt does not have to wait until
automobile show time to buy. Con-
sequently, the automobile owning OF
buying public is receiving not only
greater convenience and comfort
from the distribution through the
year Of the Introduction of new mod
els. but is gaining economically as
we'll"