Milford chronicle., 1925-01-30
ROADSIDE MARKETS TO
Get ENCOURAGEMENT
The Bureau Of Markets And State
Highway Commission To Co.
operate In Plan.

In order to aid Delaware farmers
and accommodate motorists patrons
of roadside markets, the Bureau Ol
Markets of the State Board OF Agr1-
culture is planning as one of the new
details of its work this year, to COM
plete data concerning these stands
along the highways which are pat
rOnized by thousands of customers
each year.
Up to now there has been no con-
certed effort to suggest ways in
which these roadside markets can be
made more profitable for the farm
er or merchant and how they can
cater to the needs Of the motoring
! customer. The stands are placed
anywhere and as close or as far
away from the highway as the mer-
chant or farmer pleases. One Of the
suggestions that will be made to The
dealer will be to place his stand or
shOp-as some of them have built
substantial stores along the high
ways-far enough back from the
highway so that they will not OBJ
struct the view or endanger the mo-
torist. In this latter suggestion the
Bureau Of Markets will have the CO.
operation of the State Highway
Commission.
One of the details of the informa-
tion to be sought will be to fix whe-
ther the dealer is a bona fide farmer
who is trying to sell his stuff to
passing customers or whether he is
a merchant who buys his fruit and
vegetables; also, whether the sale
of the fruit and vegetables is his
chief article in trade or perhaps is
only subsidiary to the sale of gaso-
line, candy, cigars, ice cream, soft
drinks and lunch.
An effort will be made to ascer-
tain how much trade is done in the
time of the selling season. From this
data the Bureau Of Markets will be
able to help the genuine farmer and
reliable law-respecting dealer to sell
even more goods.
In this new department the Bur-
eau of Markets is displaying its mod
ernness in methods. Every state
where agriculture is one Of the chief !
industries is now wrestling with the |
roadside market question. Some |
states with more than the average |
"go1 getive-ness" realize that thru |
these roadside markets they can ad-
Tertise their apples, peaches, grapes,
and other fruits and vegetables
more advantag ageously and cheaply |
and to a wider field than in expend-
ing hundreds of thousands of dol
lars in advertising campaigns in
national publications. Motorists
from every state in the union at
some time or another pass over the
state highways of Delaware, and all
other states that have such modern
nodes of transportation, and seeing
certain fruits and vegetables, if the
after are first class, cannot help but
'esult in future trade, either direct
y or through some dealer at home.
While there is no way of ascer-
aiming the number of roadside
stands that did business in Delaware
asst summer, a man who travels ex-
ensively about the State has made
rough guess that there must have
,een upwards of 1000 of them scat
cred throughout eacn OF Ine InIee
If there were 1000 last
there undoubtedly will be
louble that number this year, be-
ause they all experienced profit
trough the transaction.
The most important detail of the
oadside markets, according to Off
ials Of the State Board of Agricul-
ure, is that the stands shall sell
My first grade fruits and vege-.
ables. Human nature is the same
and if motorists passing
trough Delaware are "stung" in
uying imperfect, dwarfed, decaying
ruit or vegetables, they will not at
empt to buy in this State again. If
n the contrary, they are sold first
lass, high-grade fruit and vegeta-
les they will return again for
lore.
l. !