Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-09-13

IN OUR
VALLEY
II N THE larger cities rival news
III naners often issue extra editions to


l. papers often issue extra editions t.
tell quickly of unusual news events.
An extra edition by small city news
paper is rare event. since the produc
tion of an extra is really a matter o.
mechanical equipment. If small city
newspaper has leased wire it receive:
the news as quickly as the nearby big
cities.
big city paper can issue an extra
on ten minutes notice, or less. small
city paper might require hours to pro
duce the extra, depending upon the
time of day the particular news event
transpires.
The other night the San Antonio Ex-
press issued an extra edition announc-
ing the finding of the Hawaii flyers.
Since the Express edition that is sent
to the Valley is printed about $3.50
o'clock at night, although dated the fol-
lowing day. the news reached the Ex-
press too late to catch the "state >
edition.
So the Express arranged to hire an
airplane and pilot to- send the big
extra to the Valley. The pilot hopped
off in darkness, at a. M, with an
extra printed at II o'clock the night
before. bound for McAllen, which he
reached about noon.
Several thousand papers were distri-
buted free in the various towns of the
Valley. Brownsville being reached at
2:30 Friday afternoon, when the extra
was Is hours old
However, the Express extra proved a
"dud" for the reason that The Browns
Vile Herald issued an extra. with a
bigger and better story, which was dis
tributed over the Valley during the
earfy morning hours, meeting a ready
sale The Express extra reached the
Valley from three to six hours follow
ing The Herald extra.
The "stunt and it was a good one
too-cost the Express from 5000 to
$500 and failed of its purpose. for it
did not tell the Valley newpaper read
ers anything new. They had already
learned all about it. SO the Express
extras, though given away, free. gratis,
for nothing, went begging.
it is physically and mechanically pos
sble, to give the people of the Valley
the first newspaper story of any inn
portant event.
1t puts the big city papers on notice
that when the situation requires it, and
it is possible for it to be done. The
Herald will issue extras. The big city
papers may as well save the 5000 or $500
that it costs to make such an air voy-
age.
And, by the way. The Herald has
plan of it's own for airplane delivery
of papers to the various towns of the
Valley. Just look for it. 1t will ma
teralize at the. proper time.
willie Vertrees who has been
general of The Herald's mailing room
for many moons but who resigned be-
cause he is leaving to attend University
complimented Tn Herald with bag
of home grown dates Saturday.
They we're delicious dates. They grew
in the yard of his parents home, Mr.
and Mrs W. j. Vertrees.
Last year our first taste Of Valley
dates came from Mission. This year IL
is Brownsville. Between the two points
there must be a considerable number
of trees bearing edible fruit.
The freeze Of last December appears
to have missed them, judging by results
Harvey c. Stiles says this is great
date country. Let's hope the folks who
have trees continue to watch them care
fully. so that the country can be prov
en- a date country as will as a citrus
fruit country.
The San Antonio & Aransas Pass
(Southern Pacific) has been authorized
To amend its charter to permit con-
struction of line ofSrailroad from
Edinburg in an easteriy and southeast
erly direction. to Harrington.
It's Just another step in the ;. r
plan to enter the Valley. if it is so au-
thorized by the Interstate Commerce
Commission.
The Edinburg Review assumes thai
Brownsville Chamber Of Commerce en-
dorsed the S. P.'s plans in the expecta-
tion that the S. P. would go to POM
Isabel. thus incidentally heiplht
Brownsville. Your guess is as goo'
as ours. but we doubt if the 5. T. has
anv idea of going to Point Isabel
Our guess is the S. P. will come te
Brownsville. not from Harlingen, bu
from Hidalgo.
Now it's your guess.
Someone wants to know why TINS
column doesn't rap this and rap tha'
This is not a trapping coiuih II
Neither is-it a boosting column. IL !
has anything to say that pleases some
one, well and good.
But there's nothing that the coium'
knows of that needs or deserves sewers
criticism.
Continued on Page Two)