The Omaha morning bee., 1925-03-06
T O a y
The Presidents Speech.
Satisfied and Hopeful
Winding Our Business.
James Simpsons Predic-
ton.
By ARTHUR BRISBANE.

Standing bareheaded in the cold
wind President Coolidge told of his
. plans for the next four years.
E He finds much that is satisfying
and still more that is encourage
ing"
He feels that the country is lead
ing the world and that we are
gradually finding out what we ought
to do.
He predicts an era of prosperity
reaching into every part of the
nation"
The nation will welcome his
statement that the best way ito
serve our own country is to be
openly, candidly, intensely and
scrupulously American
America first, second and third
is pretty good motto for this age.
The president says we are peace
full, but fought to maintain such
: military force as comports the dig
nifty and security of a great peo-
ple."
That's true, we ought to have
uSntlng a1fplanes.
And the president knows it, and
emphasizes it, by demanding a ma
tional defense capable of defense
by sea and land, beneath the sur
face and in the air.
Twice, and emphatically, the
president urges the Importance of
maintaining our position of politi-
cal detachment and independence. "
his big vote came from the people
that desire to express faith in the
integrity of the courts" He un-
derestimates his own contribution
to the campaign.
His big vote was due to the fact
that the voters wanted Calvin Cool
idge for president.
The president promises greater
tax reductions, and contributes this
sound explanation to his excellent
work for economy:
81 favor the policy OF economy,
not because l wish to save money,
but because l wish to save the peo-
ple."
In conclusion the president ex-
presses the thought of every Amer
lean when he says that this nation
Seeks no earthly empire built on
blood and force, no ambition, no
temptation lures America to
thought of foreign Nominations.
The old-fashioned religious
earnestness of the Coolidge family
comes out in the presidents last
sentence, America cherishes no
purpose save to merit the favor of
Almighty God"
The tone Of the presidents ad-
dress, quiet, unpretentious, simple,
and direct, will please the people
that voted for him. They will feel
that, as president, he will work
steadily to realize the era of pros
perity and progress that he prom
ises.
Manufacturers that produce,
merchants that distribute and work
ers that depend for employment on
generally prosperous conditions
will be encouraged by the presi-
dents message.
They will be interested also in
one paragraph of letter just re-
ceived from James Simpson, presi-
dent of Marshall Field & Company.
Mr.. Simpson, whose business far
exceeds $100,000,000 a year,
writes:
Business for the year starts off
very we'll with US, and the general
feeling of confidence is developing,
with just enough conservatism to
make me feel certain that we are
entering upon a period of sound
business development and activity .
Mr. Simpsons opinion does not
merely reflect the enormous retail
business done by Marshall Field &
Company in Chicago.
The wholesale department of
Marshall Field, biggest in the
United States, reaches into every
corner of the country, doing busi-
ness with thousands of merchants.
There is no better test of ma
tional conditions than the story
told on the books of that gigantic
firm.
! And you may rely upon it, that
James Simpson, concentrated, con-
servative and well-informed, gives
you accurate information when he
says that the period ahead of US
will be one of ''sound business de-
velopment and activity"
Copyright. 1880
CallaWaY-C. S. Carother, owner