Vashon Island news-record. [volume] (Vashon, Wash.) 1919-1954, 1925-01-02

ngton one OF the most unique plans for
city work.
the three railroads have in their H.
braries more than $4,000 feet of mo.
ton picture films taken in Washing
ton and from this two.reel feature
will be made and shown in schools,
colleges and motion picture houses in
the East.
This is the greatest advertising
mpaign ever at mpt d
in the state" said Mr.. Sweetland,
when commenting on the plans. Il
really believe Washington can re-
ceive much good from campaign Of
this kind if every citizen will take it
upon himself to do his share. A cam
paign Of this kind cannot be success.
full unless cooperation is given It by
everyone in the state.
I'VE do not expect great influx Of
settlers this year or next year, but II
will, If properly conducted, create in
the minds of the people in the East
some idea af Washington and will
make them understand the state
much better. The campaign will be
conducted along the educational line
and should stimulate permanent
growth in Washington.
No greater mistake could be made
than to induce people to come to
Washington with the idea that they
can make success with little effort.
This is not get-rich-country." The
man who succeeds must work hard
and we do not want people who can
not readily adapt themselves to local
conditions and changed surroundings
At conference held in Spokane, A.
B. Smith, A. J. Dickinson and P. s.
Eustis, passenger traffic managers OF
the Northern Pacific, Great Northern
and Burlington railroads were pres
ent and offered many suggestions. In
commentator on the Washington
campaign and the Pacific Northwest
Advertising Campaign, Mr.. Eustice
said:
1--WE believe in Washington and the
Pacific Northwest. We have got to-
AS railroads, We live here. Our lines
reach practically every county in the
state. Upon the success of this coun
try depends our success; our prosper
ity accompanies yours.
1T is good business for all of us
who live here and who depend OF
Washington, to advertise. Washing
ton is worth advertising. We do mo-
ask that you raise funds for this pur
pose; we propose that the Burlington
Northern Pacific and Great Northern
pay the bills for this advertising. Oul
railroads are willing to do this.
"Is this the right time to advertise
| Washington? We have been told by
some of your well-informed citizen.
that Washington is ready for ma
tional campaign! That you people
will cooperate and welcome visitors
and new settlers.
IF the time is right to advertise
Washington, our railroads propose tt
devote sum Of money, about $25,50(
to be exact, for space in farm maya
zines and newspapers reaching rural
population to especially advertise land
settlement opportunities in the state
This plan includes land advertise
ments to appear in 10 publications
that will reach 2400O,OOO people.
1.-TWO years ago the Pacific North
west Advertising Campaign com
menced. At that time the Burlington
Great Northern and Northern Pacific
railroads made plans for a three-year
program, to spend one million dollars
jointly to tell the story Of group OF
Northwest states, which we decided
might well be designated as the Pa.
cific Northwest Washington, Mon
tana, Wyoming, Idaho and Oregon
were included in that group. But in.
stead of S1,O0O,OOO, we will spend in the
three years for this purpose, more
nearly a million and half. We be
lieve the campaign is worth while.
because of Washington's size and
Importance in this group of states and
because OF the extent of our rail lines
profit balance at all is declared req