White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1925-01-02

From left to right: A. q. Smith, pass,
ager Of the Burlington, and A. j. Dickins
lined to the people of the state Of Washi
presented along lines of cooperative publi
For the past two years, the Great
Northern, Northern Pacific and Bur.
lington railroads have conducted
joint campaign known as the Pacific
Northwest Advertising Campaign,
which has carried the story of the five
Northwestern states to all parts of
America. This campaign has been
exceedingly satisfactory and the rail-
roads plan to continue it for a period
Of years.
1t was found that this advertising
could not be effectively carried on
without the cooperation of the states
themselves, and with this in mind,
the railroad officials made the sug
gestion to the people Of Washington
that statewide cooperation be given
them in putting over a big campaign
in January to be known as the Wash
ington Month Campaign.
This idea was presented to group
of Chamber of Commerce representa-
tives in Spokane several weeks ago
and plans were Immediately formu-
lated whereby a state organization
was effected After several meetings
held in Spokane, Seattle and Tacoma,
final organization plans were adopted.
Harlan I. Peyton, president of the
Spokane Chamber Of Commerce, was
made chairman. F. o. Hagie, secre
tary Of the Walla Walla Chamber OF
Commerce, was elected vice-chairmaT
for Eastern Washington, and F. H
Sweetland, president of the Tacoma
Information Bureau, was chosen vice
chairman Of Western Washington.
The state has been divided into Il
districts with director for each sec
ton These directors have been di
vided into two groups, one in charge
of the Eastern Washington division
and the other for Western Washing
ton. These two committees meeting
jointly comprise the state committee
Members Of the Eastern Washington
committee are:
l.. l.. Bruning, Colfax: Frank Chase
Chewelah; +. o., Hagie, Walla Walla
Charles, Hebberd, Spokane; Lloy
Miller, Sunnyside; Harlan 1. Peytor
Spokane; o. G. Scots, Yakima: A. T
Syverson, Spokane, and H. L. Wie'
ter, Wenatchee.
The Western Washington commi
tee is as follows:
Thomas D. Aldwe11, Port Angeles
Harold Crazy, Seattle; G. G. Hutchins
Vancouver; F. w. Matthias, Hoquiam
Charles Nolte, Bellingham; T.
O'Connor, Chehalis; Thad Pierce
Olympia; F. H. Sweetland, Tacoma
and w. v. Wells, Anacortes.
The idea suggested by the railroad
has opened up one of the biggest OF
portunities that has ever been pr
scented to the state and the director
believed that If the Washingto
Month Campaign in January wa
worth while, it would necessarily hav
to be on a big scale to attract the a
tention of the nation.
! Two million inserts will be printe
by the state and 100000 will b
turned over to the railroads to b
used in all mail leaving their offices
The balance will be distributed with
the state and used in all letters lea'
ing Washington for the East In az
dition to the inserts, every railroa
Office and depot of the three railroad
will display Washington posters, cal
ing attention to the resources, oppol
tunities and beauties of the STATE
Forty windows in the East will b
decorated with Washington pictures
products and facts.
1t is hoped that nearly 100 radi
broadcasting stations in America Wi
give at least one evening to Washing
ton with educational talks on tn
state. The committee is now CORE
spending with the officials at the nj
tional capital and also with either ref
idents or former residents Of Wasf
ington who are now in the East, wit
the idea of getting them to make tn
talks.
The immigration departments G
the three railroads have in their i
braries more than $4,000 feet of me
ton picture films taken in Washing
ton and from this two-reel featur
will be made and shown in schools
colleges and motion picture houses il
the East.
This is the greatest advertising
mpaign ever at tie mpt g
in the state" said Mr.. Sweetland
when commenting on the plans. "
really believe Washington can re