Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-03-26
D. w. Adams Co,


Wonders have been wrought at the
d. w. Adams Co. store and the
spring style opening which was
staged there Wednesday revealed
That today the store is one of the
best fitted of any in New England,
considering the size Of the city. The
Adams store today Is most happily
arranged for the local shopper and
the stranger as well.
A trip to the second and third
floors will quickly convince the cas-
ual observer that Mr.. Adams has had
the comfort and the benefit of his
customers in mind. Stepping out of
the elevator at the second floor, a
wide expanse Of floor space greets
the eye and every department Is in
plain sight. so that the shopper does
not have to roam about, inquire of
the clerks. lost time and perhaps in
terest. BY simply sweeping the eye
about, the customer can see each and
every department. To the right and
in order around are found: Dresses,
skirts. coats and suits: the millin-
cry is next; waists and blouses fol-
low; the infants and children's de-
partment are prominent: housedres-
ses, petticoats, sweaters and negligee
are next in order.
On the third floor. the same scene
Of efficiency is stressed. From the
elevator or the top of the stairs, one
can see everything in it's proper
place. To the right and around in
order: Dress goods, silks, wash
goods: linen for the table and for
domestic uses; bedding. including
blankets. spreads. sheeting; one Of
the most extensive mill end rem
nant and short end departments in
this section of the State: drapery
goods. curtains and curtaining; all
sorts of hangings. A special new
line is that Of imported Madeira table
linen. This is encased in glass
case and located to the left of the
elevator. just before entering the
rest room. go
The alteration rooms have been
greatly enlarged and another fitting
room has been added. Well appoint
ed rest rooms for the comfort of the
shopper have been arranged on the
third floor.
At the opening, Wednesday after
chestra furnished music. In spite Of
the weather there was a good at
tendance and the spring display Of
f1nery was inspected and admired.
Owing to inclement weather and in
order that all those who desired to
see the pretty spring display at the
Adams store, the opening program
will be continued this Thursday.
r. Eta Blake
In keeping with the correct figure.
+. Eta Blake is showing a delightful
array of the entire rubber garment.
That il the newest combination which
milady will don first, giving her the
proper lines for the summers finery.
Now that the form shape gowns are
the thing, the entire rubber garment
is AL that can be desired. OF course.
the rubber corset and the rubber
brassiere are still much to be desired.
Chernowsky's
The cream of the New York fash
ion markets are found at the Cher
nowsky store for women, upon the
advent Of the spring style opening.
II. Chernowsky has made more trips
to market in anticipation Of this
opening than has been his wont in
years past. Each time he has CLEAN
ed the markets for his Augusta and
Central Maine customers lie has
purchased wisely. backed by long
years of experience in dealing with
the discriminating feminine buyer.
And the result is delightfully."- sur
prising. The store is a mecca Of the
best and the latest, with prices plac-
ed judiciously.
In coats. ensembles. dresses, the
color is everything. 1t is gay and
alluring. Among the new shades
shown at the Chernowsky store in
these lines are included montery,
climber, wigwam, tea rose, ginger
snap, Chile rose, burnt almond, rose
wood, lOveline, virginia, titan sax
blue, Coolidge gray, pitch-pine.
The delightful use of color,
strengthened by wonderful fabrics.
brings out gorgeous array of coats.
The front flare is a style, very new
and very popular, which they en-
phasize at the Chernowsky store.
One coat Of waffle brown shade with
kit fox in wide banding and front
sash tie is a striking model. An en-
semble suit in waffle shade has kit
fox trimming and brown silk en-
broidery. The front flare is there
also.
A deep red, rich and lovely. makes
straight line coat which is outlin-
ed in scant monkey fur. Gold thread
and cords of the coat material also
embroider the coat. An ensemble in
pitch pine has squirrel trimmings.
Chernowsky is emphasizing the Col
fiex, a wonderful line of tailored
coats and ensemble suits. Each Gre
alton is a work of art and the wear
err is assured that she is enjoying an
individual style.