The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1925-10-30
SCOPE AND ORGANIZATION Of THE
GREATER ARROWHEAD COMMITTEE.
President Harper Tells of the Work of the
Committee and Accomplishments Sought.
(By ]. H. Harper)

citation has a membership of twenty
one Commercial Clubs and Cham
'bers OF Commerce throughout the
Arrowhead ,oun.ry. AS OBJECT:
can organization pledged to pro-
mote tie we1are asa develop the
natural resources OF the commun-
ties it represents"
At the Annual Meeting in July,
the President was authorized to ap-
point a Greater Arrowhead Com
mittee VI NOT less than forty ana
not more .narl sixty members to
formulate tve-year program Tor
Advertising the resources of the
Minnesota Arrowhead Country-for
It's development industrially, agricul-
turally and as a recreational reg .on
with the smallest expenditure and
the least duplication of effort.
handed to us. To formulate the
plan and, after that, to cooperate
with the Directors of the Arrow
mead Association in carrying it out.
Until there IS such plan, no money
is to be spent for general advertis-
ing for development purposes.
After the plan is adopted, this Com
mittee, through it's executive COM
mittee, is to advise the Directors at
all times with regard to the work
of the Association and the expend-
iture- of it's funds.
The Association feels that this is
too big an undertaking to be hand
led without the counsel of the bust
ness interests which furnish the fin
anc;al backing, and the Association
also feels that the responsibility for
results lies with the business inter
ests as we'll as with the Association.
That is how it happens that this
job is handed to us.
1t is some job. When we read in
the press that $45O,0O0, 900 of new
money went into Florida in 1924,
we can get some idea of the pos
sibilitieS of organized effort. When
we think of the Arrowhead Country
nearly 10000 square miles, 12,800,
900 acres; more than half of it
wilderness, we can get some idea
of the superficial dimensions of our
job. When we compare the known
resources with the unmeasured pos
sibiliti.s lying dormant, it looks as
though we had taken on a pretty
large order.
But, gentlemen, as I said in my
letter.. There is no question about
the ability of the members of the
Arrowhead Committee to develop
the Arrowhead Country.
In a preliminary way, the lines of
work have been mapped out To
begin with the objective is the de-
velopment of the Arrowhead Coun-
try-not any one locality, not any
one community. The one piece of
printed matter that has been put
out in any quantity says, Come to
the Arrowhead Country. Not to
this resort or that but, Come tc
Arrowhead. For detailed informal
ton we refer inquirers to the entir,
list of member bodies. The Asso
citation is thsir Wholesaler.
That is obviously the right lins
TO follow. Get people to coming
his way. We want permanent
population, the population mat
builds up payrolls. Get people to
coming this way. AS fast as they
come let local Chambers of Com
merce and Commerce al clubs deal
with them. The individual resort
proprietor will set forth his own at
fractions and make his own terms
What the. Association ooes is to
cover more ground than the in
dividual can reach and utilize ave-
nues of publicity are not open
to the individual. We will talk to
Iowa and Kansas and Missouri while
the individual talks to individual
prospects. We broaden the market
for each community and create a
demand to which every advertiser
may address himself. Through the
Association, we aim to sell the
Arrowhead Country to America.
Get people to coming this way.
That is the first step but that is not
going the whole distance. We are
glad to have people come here and
incidentally spend their money.
Some very impressive figures have
been compiled showing the amount
of money lefc by tourist trade in the
white Mountains and Vermont, in
California and Florida-and recent
ly in Northern Minnesota. Those
figures make agreeable reading. 1t
is well worth while to develop that
trade for itself. One of the first
undertakings will be the develop
ment of facilities-hotels and other
attractions-to increase touri t
trade. Put out money to bring in
more money.
But there is another dollar to be
had that is quite as well worth
while as the dollar, that is spent
and left behind. That is the dollar
that is invested and put to work.
Tourist trade in California and
Florida has peen followed by in
vestment. People have gone there,
have liked the country, have become
interested in it, have invested funds,
have more or less gravitated there.
Certainly tn. man who is interested
in this country for three weeks or
three months in the year is better
prospect for acquiring a permanent
interest than the man who never saw
it.
That is what built up Southern
California, the tourist money. Not
the native sons but the newcomers.
That is what brought to Florida
last year $3.50, 900, 900 of new
money. And unless this Arrowhead
Country is wanting in opportunities
the same thing will follow here.
No member of this Committee is
going to admit that this country is
lacking in opportunities. But we
must say that we do not know as
much as we might about them
where they are and what they are