The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1925-07-10
HAS
NEW SOCIAL
ANGLE
"Catch Your Celebrity
and Then Advertise j
Him." Is Slogan
By JEAN ELIOT.


has long been recognized as
- one OF the most effective ways
of winning distinction in society,
particularly at one of the fashion
able watering places. But to para
phrase the old recipe for hare soup
first catch your celebrity"
Even failing this, however, there
seem to be ways and means OF
utilizing an acquaintance with per-
sonages and potentates as a means
OF social publicity. Witness the
stories of the proposed visit of a
most distinguished soldier and diplo-
mat to q New England resort, which
have been played up from day to
day in the dispatches from thai
neck of the woods. and the little
note recently published saying that
the visit would have to be can
celled since the party OF the first
part was being sent away on an
important mission "at the Presi'
dents request"
New If so happened that I was
talking to this distinguished soldier
and diplomat at the time that the
first story Of his promised invasion
nf New England was published, and
a query as to his plans elected the
information that his departure on
his mission, which had been dis
crssed for weeks, would probably
take place before the end of this
month and that he would be too
busy with his preparations to so
anywhere or do anything or q So
cal nature in between.
Doubtless he had had most
cordial invitation TO make the
much heraIded visit and it is quite
possible that he had given some
tentativee answer about coming at
some time If 1t were possible. But
we'll. at any rate it was good
story while it lasted.
And that's that.
Neutrality-suspicious. Discover"
North Carolina Mountains.
Mrs. r. Bowman Matthews and
her pretty daughter. Miss Rosalie
Matthews, have been doing q bit of
discovering America" this summer,
and are at Blowing Rock in the
lovely North Carolina mountains.
They seem to be the only Wash
dngtonians there, and are busy
wondering why they never heard
OF the place before and why the
Capital is not better represented
when the place Is so easv of access
and SO delightful once it is reached.
Mrs. Matthews writes entertain.
ingly Of her discovery:
tIt is not necessary to be a June
bride to be ''up In the clouds
although we have plenty Of them
here with their necessary accom-
paniments Of bridegrooms.
''Still even we everyday morals
feel the romance and the joy OF life
here 5000 feet above the sea and
looking out over the tops Of the
surrounding mountains and down
into the gorge Of the Johns river
Ia. 900 feet below.
whichever way you look and
in whatever season you are here,
you have an ever changing pam
Drama OF color-in spring, pink and
green; in summer, mauve and blue:
in autumn, crimson and gold each
different, yet all enhancing.
"And then. most fascinating of
all is the approach of a storm. The
clouds gathering-not above us. but
below-creeping from mountain
ridge to mountain ridge until each
one is outlined in swansd0wn and
up and together until the
valley is lost in a smother of mist
and the growl of the thunder warns
that the storm Is upon US. Now
the clouds are above and all around
us: black and purple above and
still densely white below.
Always there is something nice
10 do here-the best horses to ride,
the loveliest drives to take and
walks TO all manner of romantic
places; perfect tennis courts a splen.