Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-09-30
AIIGVSTA'S Autumn APPAREL IN FASHION REVUE
RIFF FITS MARKETS LATEST MODES AND FAvORS
ASREVEALED BY STYLE OPENINGS THIS WEEK

| provided exactly the right sort Oh d
day, Tuesday for the fall style open
| ings in the Augusta stores. The stores
were we'll filed during the day, with
patrons who came to admire ana
many who came to purchase. Con-
J sentative display marks the ran
/ showing and the styles are such that
anv Augusta shopper or those from
| the neighboring towns and cities VIII
| find satisfying. There are lovely ran
shades, rich in color, and there are
| lovely materials for milady's coat.
her dress and her hat Gay plumage
marks the fall and winter hats and
! sumptuous furs trim the coats. Inc
| dresses are lovely In their rich, satlny
finishing. There are becoming flares
and rich embroideries to further en-
! nance the creations.
| D. w. Adams Co.
| The fall fashion revue at ID. w.
| Adams Co. store is reflection of the
! latest day modes, from the tip of the
| ladys hat to her hosiery. There are
| dresses, selected with discrimination
and care. Coats are lovelier than ever
this year. And the millinery depart
ment at the Adams store IS one of the
most complete in ready-to-wear hats
to be found in this vicinity. Then
|
where everything for the little one is
| found, including hats, dresses, coats
| and other apparel.
Adams is showing lovely array OF
satin-faced crepe gowns in lovely
| shiny black, in brown and in blues.
| One especially attractive black dress
| of this fashionable material had
| sleeves of black georgette lav1shly
| embroidered in gold sequins and silver
| thread An imported cut velvet dress
| in black had inserts on It's flowing
skirt of black satin. Another import
| ed cut velvet has long panels of fiat
| tering cut, forming the front and the
| back trimmings.
| Elizabeth crepe Is one OF the most
| popular materials for the new fan
dressier gowns. One was shown IN
| pencil blue, short of sleeve and dam
! tily edged with a tinsel banding. An
| other dress of Elizabeth crepe In
black had around the hem of the skirt
| huge panne velvet flowers in lovely
dull colors, the whole forming a most
| rich creation.
A black panne velvet gown, relying
mostly upon the richness of the ma
terial for it's beauty, sported gold en-
broidery emphasizing the use of gold
for winter trimmings. Gold in color
was a most attractive semi-evening
F., dress of imported cut velvet. Esplande
green and black was another beautiful
georgette gown.
Everything that Is new Is shown IN
the coat department Flares feature
so many of the winter coats. Ana
added richness finds expression In the
large collar and cuffs on many OF the
models in soft gurs. mahogany
| Ii,-fo cnortnd beaver COL
lar and cuffs and a needlepoint coat In
the pansv shade had lovely squirrel
| collar and cuffs. Another attractive
| model coat was in suede material with
beaver collar and cuffs.
The campus Goals, which will have
! an appeal to the younger generatioh'
| ara CAV in color and thick and warm
for school days They have every ap-
| pearance of being the winter cousins
| of the CAV summer cretonne coats, al
most rivaling them in gayness.
In the hat department the hrst 1ea-
ture which appeals to the feminine
buyer is the reasonable price WINE
the hats are ready-made, nevertheless
| thew lack nothing in style and distinc-
| ton. wide range of styles MAKE
| this line a most complete one.
Hats and coats to match In the
children's department is delightful
feature. Then there are dresses for
the colder days and rugged usage,
such as children viii give them. There
are little quilted silk bathrobes, just
like mothers.
Sweaters, woolly and warm, just the
thing to slip into these fall days, are
shown in delightful array in Adams
sweater department. The latest col
! ors find reflection in them.
Chernowsky's
What Is new in coats? What is
the latest in dresses? And where Is
one of the city's most complete INES
of lovely feminine wearing apparel!
A glimpse into the Chernowsky
store. the fall and winter style open
ings, will convince the most conser-
yative, even, that Chernowsky CLEANS
the markets of New York to bring to
Augusta the best to be had.
The new shades.in coats and dress
es shown here are copied from the
loneliness of the plumage of the birds
and bear names, honoring them
| Foremost among the materials Is
Foreman & Hoffman's Needlepoint,
an exquisite texture for coats. AS for
colors. blue jay is the royal blue OF
the bird; grackle head is sorrento
| blue: kingfisher Is another lovely
! shade, of blue; maniken in black
brown. Other lovely colors are plat
mum, which is silver gray, black and
/ seas swallow, also to bring to mind
oueensbird, which is the popular
purple.
Along with the Needlepoint, other
| materials for coats, as displayed at
the Chernowsky store, are Carminia,
Kashmere Junia, Mirroleen, Kasho-
! retta. And to add to the richness OF
the apparel, fur trimming of silver
| fitch, beaver, mink, squirrel is lavish
| ly used. Wrappy and flare line form
| the lines of the new coats.
There is the coat built for the
larger woman, shown at this store.
! And a most delightful make is the
Craighleigh, a coat of 100 percent
virgin wool. advertised to be storm
resisting, wrinkable and thus
splendid for autoing. Golfex coats
are practical and stylish as well.
and a new line. which is the acme OF
the tailor made is the Troy Town
coat which Nigh well grace Fifth
Avenue and still be just as good
looking on Water street.
And as for dresses, An almond
green gown with far skirt and
- "a - n L.