Seward daily gateway., 1925-05-08
London Soap King
 Dies of Pneumonia
(By Associated Press)

LONDON, May S.-Viscount Lever hulme, died of pneumonia here yes | terday.
 William Hasketh Lever found his first job when he was 16. It con sisted of cutting and wrapping soap
 From this humble beginning he be- came one of England's greatest in dustrial captains-Lord Leverhulme- millionaire Soap King" His factories and enterprises have fol- lowed the British flag over the earth, from Port Sunlight, his model Eng fish village, to the Congo, to China, South Africa, Australia, the United States and Switzerland.
 Four years after William Lever began cutting soap he had won pro- motion to a clerical job in the fac tory, and when he married two years later every one who knew him thot that he had settled down for life.
 But not so William Lever. The idea of becoming soap manufac- turer had taken definite shape in his mind, and soon he had little fac tory of his own. His romantic rise dated from that moment. It was a fight, and hard one, to make for tune smile, but gradually she did, and before many years had passed his wealth had grown to such propor tions that it actually disturbed him. l Part of it was spent in creating his model works and model town of Port Sunlight. With it's quaint old English style houses, red tiled roofs and latticed windows, it's gardens and tree-lined streets, Port Sunlight is one of the marvels of industrial England. The houses are rented to employees of the factory for s2 per month
 Lord Leverhulme was the first great British employer to introduce profit-sharing schemes and industri- al o-partnership. The only ques- tion of success, he frequently said, is Will you pay the price of self sacrifice?" William Lever was a model for the question.
 He favored six-hour working day for his employees, but never work ed less than 16 hours day himself. He was often described as a human dynamo-intense, high-powered, swift | moving and direct. He had a thor ough grasp of principles, and with 1 it a complete mastery of detail. He was an organization with all the | ruthlessness that goes with organi- zation, yet he was gentle and kind ly.
 His system of co-partnership was started in 1901, and never has been changed
 Work six hours a day at your maximum power of production" he would say to his employees, study and improve yourselves two hours day, and I can afford to pay you l for eight hours of work
 An interesting sidelight on the character of Lord Leverhulme devel- oped in 1921, when he employed famous artist to paint his portrait The completed canvass was too big for safe in which Leverhulme wished to deposit it, so he cut out the head and discarded the rest of the painting. The artist brought suit, contending that the canvass | should not have been mutilated with out his consent, while art students all over the world denounced the l rich manufacturer for his action in carving up art like leg of nut ton''
 1 Lord Leverhulme was born in 1851, at Bolton, Lancashire, and in 1874 married Elizabeth Hulme, who died in 1913. They had one son, W. H. Lever, who is the only heir to his fathers vast fortune. Lord Lever hulme was elevated to the peerage in 1917. taking his own name con- bined with the maiden name of his