Belt Valley times. [volume] (Armington, Mont.) 1894-1977, 1925-09-17

tics In our psacs time pursuits. We
refer here % the so-callsd fb8FsMlm~
Of the city merchant. advertised fox
the benefit OF the httle town shopp@u
behind which the city merchazk
screens his true purposes. Il ls nne
his real aim 70 sell the man or sAa
woman from the country bill ae
goods at less cost than that SANS hI1l
can be bought at ths formers hoams
town merchant, hia aim il 10 use tlas
spsciaIly-pssead bargains as haas.
and then sell hiEu osher goods onen
he has ths visitor IN the seoreaf
such prices as win yield sufficlemk
profit not only 70 cover the latter
but to bring good return also ca
the uzlderpFiced article.
It cannot be denied chat IN naany
cases this eleader" ia cheaper shan
the same article can be bought xns
IN the home town store. And the aatv
merchant, IN arguing with the counkxy
shopper, makes much Of this poimk
But do not list that mislead g0n. n
you will give the matter lis&la
thought, you win find that ia rare I'm.
stances Il Is a staple article that d
thus underprieed and evsn II Il wera
the sltuatiOn wosald not be greatly
changed. In the end, yDu pay waas
for it inst ths sanaes xhe Belt mes.
chant viii be the firss to admit thms
he cannot meet tho price Of whlah
such bargains are Offered and RsAA
make the reasonable profit 10 wazleA
he Is entitled by his investmsnt nas
bring your reeaipted Bills 10 hisn aftaR
your return from shn city shopwan@
expedition and he win ahow you hpw
he could have sawed you money b.
striking an average Of more raannm
able prices all the way down your lisa.
Helping Other Msreham&a
Bargains" ars often called sAa
OF business. for thsg
bring trade where there was no frmds
before. This is true miracle tn
deed in dull season; but like namns
Of our modern miracles, they are BIG
City hOaxes. The victim ia the naan
from the little town who buys In the
city and helps the city merchant pay
for his heavy overhead.
Your home town merchants do nos
resort to methods Of this kind. Bual-
ness with them is based on the souna
economic principle Of supply and CO.
nand. You buy goods only when goa
leed them, 80 that when you do buy
what you buy fills want for you.
That is true merchandising sarvaes.
n that way, and in no other way, do
,ou get the full value Of your money.
Bargains" thus become stimulmne
n business that Is sure 70 be succeed
d by reaction, and the healthy bnsi-
less life Of town like Belt wants
one Of II.
Paying for City Style
In the preceding article we empha-
lied the heavy overhead that the city
ierchant has to meet n you remern-
er that you have to pay your share
( this total Of his fixed charges every
me you visit his establishment, All
ill be well with you, for you will
,mpare his range Of prices with
rose Of y5ur home town merchant
nd you win buy only those things
lat are underprieed you buy at
L. Desirable business locations
ouble and triple in value because Of
le competition for their possession
ign value means high taxes. The
,wntown congestion means greater
re hazard, with the resultant m
ease in insurance. You help to pay
r he'styIe and pomp displayed, and
r the employment Of many super
nous clerks and attendants -which
no sense add to the value Of your
,ods.
Uncle Sam as Sslesmmn
The mail order establishments haya
salesman at all. They make uaA
Uncle SANS p0stnian. Pxofsts &re
or1nous. You buy on faitA and yop
y the penalty What can you ten
out q certain grade Of woolams hoR
It unless you can feel them ber
cen your fingers Or about ser
n brand Of tea bearing number
letter. Each such eancsrn has sea
" nr;uafa hran6a and tisexn IA snS