The Washington times., 1925-07-15
Millions s I {
CHRYSLER
FOUR
Wires From Sales Organize
ton Indicates Highly En-
thusiastic Reception

Hundreds Of congratulatory tele-
grams received by j. q. Fields,
vice president in charge Of sales
Of the Chrystler Sales Corpora ton,
Detroit, from distributors and deal
ers in all parts of the country, in
dictate that the reception Of the new
Chrysler Four, announced two
weeks ago, reached new heights OF
interest and cordiality.
This flood of messages serves to
show that never before in the his
tory of the automobile industry was
a new car viewed by so many in
terested spectators and never before
were so many sales completed in
such short space Of time. Reason
able estimates based on country
wide reports show that a million
motorists and prospective buyers
thronged Chrysler salesrooms the
week OF June %, when the new
model was first shown; orders ag.
Igregating thousands were immedi-
|ately placed with the result that
many of the kilograms from the
field were supplemented by urgent
pleas from distributors and dealers
for as many of the new Chrysler
Fours as could be obtained at once.
Sell 800 FOurs ut Retail I'm 3 Days.
One OF the greatest receptions
was rendered in Detroit, the home
Of the motor car industry. Here
the group Of city dealers reported
unprecedented activity with the re-
suit that nearly one hundred sales
were registered on the opening day,
and an aggregate volume of more
than five hundred orders by SaLur.
day night.
In New York city there was great
enthusiasm, Colt-Stewart, Manhat-
tan distributors, reporting 5000
people in their store and numerous
orders on the first day, despite
very bad weather conditions.
In Bluefield, w. Va, large
dealer gathering was held at which
the new model was publicly I'M
yelled, in which officials of three
cities in that district participated.
At Pittsburgh more than 1900
people visited the showrooms and
more than fifty orders were writ
ten on the first day by Samson
Motor Company and their commu-
nifty dealers.
Forty-one sales within three days
were reported at Worchester, Mass,
where the dealer stated that the
reception in local motor car an
mails. The distributor at Baltimore
totaled twenty-six sales on the
first day Of the announcement.
Need Police to Control Crowds.
In Milwaukee, where a driver
handcuffed to the wheel of new
Chrysler four finishing a 100-hour
drive attracted unusual attention,
nearly 10000 peonIe endeavored to
view the new models, in one after
noon and evening. requiring the
services of q special police detail
TO preserve Semblance of order.
During my eleven years ex-
periepce with automobiles, / never
had a line so enthusiastically re.
ceived and never SO many sales at
its reception, these sales being
contaminated with practically no
demonstrations and largely on the
reputation that Walter p. Chrysler
has built up as a manufactures, /"
was the gist of q message received
from M. L. GarloclS, distributor, at
Lansing, Mich.
Overseas Orders Total $4,000, 900.
Interest, however, is not confined
alone to the United States. John
ID. Mansfield, president and general
manager Of the Chrysler Corpora.
ton of Canada, Ltd, reports simi.
lar demonstrations of interest in
the announcement of the new car
throughout the Dominion. E. C.
Morse, director of export sales of
the Chrysler Sales Corporation
states that great enthusiasm has
also been shown in the new Chrys-
Ter -Four by overseas distributors
and dealers as the result Of - bled
announcements of the ncR line.
AT the time of the announce
ment. prominent distributors from
France, Sweden, New Zealand,
South Africa and Trinidad were at
the factory. These, upon being
shown the new model and after
demonstrations convinced them If
the quality of it's performance.
ordered cars aggregated $40, 900 600
tor their respective countries,
each stating that the car fulfilled
all overseas requirements as to
price, appearance, economy and
performance. The addition of Lock-
heed four-wheel hydraulic brakes
as optional equipment at slight
extra cost, also proved a great
sales factor, every one OF the ex-
port orders STIMULATING this TYNE
OF braking equipment.
Judging from the nature OF the
reception accorded the new car"
is the comment offered bv Mr.
Fields, 1--WE feel we are safe in as.
Stunning that the Chrysler Four has
already established a niche for
itself in the automobile field
thanks to the prestige given to the
name which 1t bears by the bril-.
liant success Of the six. Our big
problem in the immediate future
will not be the sale of this new
Chrysler Four as it will be to step
up our production to keep pace
with the tremendous demand which
has already manifested itself"