Evening star., 1925-10-27
THIS AND THAT
BY CHARLES f. TRACEWELL.

his somewhat obnoxious own. AL
though we may decry him. the re
suits of his efforts are everywhere
in the land. Even the churches are
going in for publicity.
II submit that proper publicity is
one of the sure ways to success.
There is even a little book published
by "a big New York publisher, How
to Get Your Name Into Print There
are many legitimate ways, too, as we
all know.
1.-The proposition is. that if you do
anything worth while, you might as
well let others know about ii as not.
People don't hide their lights under
bushels any more. Electricity costs
too much"
Tom Elliott, the fourth man, who
looked for all the world like diplo-
mat. refused to be drawn into the dis
cussion.
How do ] know the secret Of sue
cess?" he asked. II am no success
Jones, it's your turn"
Templeton Jones slipped his coffee
You fellows are trying to pin it
down too close" he said at last. "I
don't believe there Is any one univer-
sal rule of success. at least not in
America. We have such diversity Of
men, and such complex civilization
that what applies to one sort in one
place will not go at all for another
man in another situation.
Il have often thought about this
matter. and long ago came to a four
fold conclusion. You see, am not as
sure about it as YOU are, Ned. ! don't
think hard work j. all there Is to Il
Nor do J think publicity is the whole
thing either. Sam.
i have seen men succeed in busi-
ness without hard work, and others
get along splendidly without any pub
licity at all. No, YOU never can tell
have studied prominent men in all
walks Of life, and, if ! can judge. there
are four main rules 10 success"
Forsooth grinned broadly.
The others leaned forward They
all knew Jones.
Lets hear 'em, Temp" smiled For.
sooth.
Well went on Templeton Jones.
The secrets of success are four in
number. and follow in this order, as
far as my observation goes:
II. Look important.
-. Glare haughtily when spoken to.
"3. Speak angrily.
II Find fault.
No, don't laugh. gentlemen. Many
great success has been built upon
that quartet of actions. ! can show
you more than one eminent man who
acts according TO this list. and is a
regular WOW, as they say, when il
comes to this success business.
Take my first point TO look impor-
tant Most people are taken more or
less at their own valuation. II they
stick their heads up into the air and
put on AN important air many people
VIII think instantly that they n1ust
amount TO something. So they imme-
diatcly begin TO.
My second rule for success follows
upon the heels Of the first If you can
once induce others TO think YOU are
somebody, the best way 70 keep them
thinking so is not to let them get any
closer.
80 the thing To do Is to frown upon
all familiarity. Keep EN- at a dis
tance. Familiarity breeds contempt.
YOU know. There never was n trucr
thing said than that old saw.
IF you have to speak. use an angry
tone Of voice. This is sure fire One
Of the finest men | ever knew used
this rule with great profit. He was so
tenderhearted that he would have
been badly imposed on II his associates
had realized just how sweet in dis
position he was.
And when you do speak, you must
find fault, If you want TO be a real
success in this world. By finding fault
you distract the fault-finders from
yourself. Now what do you think OF
my rules for success"
The other three men laughed: then
Forsooth said, Temp, there Is some
thing in what you say" To which all
agreed.