San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-08-02
SOU TIL TEXAS
IN BIG FALL
TRADE MEET
Ten Days Of Instruction
and Entertainment for
Visiting Merchants.

For ten days, August to IS, San
Antonio will seek to aid her custom
ers-instruct them and entertain
them She Is spending money, time
and effort to bring greater prosperity
70 South Texas by making her own
market attractive. Again, the sixth
time, she is making a concerted drive
for increased logical trade and invites
every merchant in her great trade
territory TO Join hands in the COM
ing fall trade meet.
Hundreds are to be entertained and
Instructed by nationally known speak
en-. An invitation is extended TO
merchants to visit San Antonio espe-
cially during the fall trade season.
They viii receive messages from
speakers which viii broaden their
earning capacity, teaching them the
secret OF business expansion.
MANY OPPORTUNITIES.
There win be a host of opportuni-
mes for merchants of the Southwest.
The sixth trade meet presents many
new features which are Of vital i'm
portance to every merchant IN the
Southwest, because they offer distinct
advantages in learning new merchan-
dising methods which viii multiply
profits.
Style shows presented during the
trade season win portray modes Of
fashion Of the season and styles par
ticularly adapted for this territory.
San Antonio is getting in touch
with the millions of people in her
trade territory and is selling them
wearing apparel and food. She can
do this adequately and at a low price
and 30 efficiently does she serve her
customers that she is the greatest
trade center today in Texas and the
Southwest.
How can San Antonio increase her
business? How can she aid those
who trade with her? These are ques-
tons confronting local jobbers and
retailers. But with the Inauguration
OF the trade seasons she has begun
to solve her trade problems. Pros
perity is here and is being passed on
to trade territory covering 200 miles
in every direction.
1t Is conservative TO estimate that
San Antonio could be doing $500, 000,-
900 worth Of business annually as a
wholesale center, says G. c. Wolfe,
secretary trade extension bureau Of
the San Antonio Chamber of Com
merce.
INCREASE TRADE.
There are 100000 people in this
cityis trade territory which has a
radius Of more than $50 miles. Only
BY bringing new lines of business and
new industries 10 this city so as to IN
crease and advertise the market will
San Antonio increase her trade, says
Mr.. Wolfe.
Assume that there are approximate
~ 2,OOO,OO0 people in San Antoniois
trade territory. Data has been com
piled which shows that practically all
OF these people are doing business with
San Antonio 10 certain extent But
why does not San Antonio get her
share of the trade in her own terri
tory! Because she has not gone out
after il, heretofore, in the correct man
ner. answer local merchants.
Today, however. they are going out
a4IeT II Dy bringing Out-OI-UOWD Gus
toners here TO trade in person-be-
come acquainted with San Antonians
and see the extent Of the great whole
sale market here.
OUTOF-sTATE MERCHANTS
If each OF 2,000, 900 people in San
Antonio's trade territory would buy
$50 worth Of dry goods a year think
what the total business annually
would be- says Mr.. Wolfe.
Yet" be says, I'VE are doing only
81. 100000 or S12,0OO,O00 worth Of
dry goods business annually.
I'VE would be doing $500, 0O0, 900
worth Of wholesale business yearly but
we are doing only $4,000, 900, il is
estimated. That is only one-haf Of
what we should be doing"
New lines Of business, more and
larger industries, advertising cam
paigns 70 display our market will
bring San Antonio trade. With her
trade seasons she brings merchants
from Mexico. Louisiana, New Max
leo, Oklahoma and all parts Of her
Texas trade territory to her mar
kets.