The Washington times., 1925-09-09
BY RICHARD HATTON

ludI There 10 SFCIy lhuASdliOli VI
a record breaking business sea-
son in Washington during the fall
and winter is the opinion emphati-
cally expressed by General Man
ager Harold H. Levi, of Hechts. in
an interview today. II am abso-
lutely confident of excellent fail
business in Washington. said Mr..
Levi. I'VE who are close to the
details of a large business usually
forecast the future by the immedi-
ate past and upon this basis there
is every reason to expect one of
the best, if not the best, season in
our history
Mr.. Levi is a keen analist OF
conditions underlying local mer-
chandising and his conclusions are
based upon long experience in meet
ing the demands and the moods of
the public. His success in this line
is ample warrant that he speaks
with full knowledge of the situa.
ton when he declares: I'VE have
been doing a very large business
in luxury lines, that is merchandise
that adds to the attractiveness and
of the home as dis
tinguished from the absolute neces-
sites. This is always q sign which
points to business activity of a
substantial kind and indicates that
the buying public is able to salts
fly its desires as we'll as its abso-
lutte needs In other words, at is
an indication that there are ample
finances behind the purchasing de-
sire"
THE basis for predicting lively
fall and winter trade, however"
said Mr.. Levi, lis not the imme-
date present. Our sales have been
steadily ahead of those during the
same period in previous years, For
instance, in the period beginning
February first and covering the
seven months to date, our sales
have Appropriated 17.5 per cent
more than during the same period
in other years. We have felt the
need for more space and the pres
ent building operations, which will
greatly increase our facilities for
serving our patrons, are a direct
outcome of rapidly expanding busi-
ness and the necessity for preparing
for the future expansion which we
see as a result of the development
of the city"
Washington" continued Mr..
Lewis, is at present developing
along all lines and it must newt
ably become a much larger city
than at present. There is no reason
for believing that the expansion
which has been in progress in re.
cent years will not continue along
normal lines. The population,
which is steadily growing larger,
viii always be able to satisfy its
normal needs and desires and. SO
long as this condition obtains in
anv city. business is bound to be
satisfactory
Some of US who have been in
Washington all our lives fail to
realize the great changes that have
taken place. The scenery has been
shifting very fast. The skyline is
changing rapidly and beautiful
modern buildings are taking the
place of old shacks in the business
sections. / do not refer alone to our
own new building; the same i'm
provenen. may be seen on almost
any business street in the citv.
continued Mr.. Levy, land It is very
apparent that there are hundreds Of
far-seeing business men and mer
chants in the city who can vision
a greater, buster Washington. In
fact, the city has only begun 70
scratch the surface of it's possible
ties
Summing up the business situa
ton as it appears today with refer
ence to the fall and winter, Mr.
Levi concluded: The entire conn.
try Is expecting n good business
period and the expectations are
based upon solid economic grounds.
Washington is no exception anC
moreover. iE WASHINGTON business
has been above normal during The
summer months and is CONTINUING
TO hold it's own. This Is the back
ground. With prosperity. emnIov.
ment, building expansion and =
growing population. with the will
and the ability to spend as the i'm.
mediate foreground. ii is not at all
hard to paint bright picture Of
the next few months. I am more
than optimistic as to the fall am,
winter.