The Washington times., 1925-07-21
FALL BUSINESS
HERE LOOMS
ACTIVE:
Manufacturers and Buyers In
dictate Trade Is on
Sound Basis
Ry RICHARD HATTON.

by ttlCdA6O 2A1 1ON'
There are certain indications
which always precede, or Indicate,
a prosperous business season ahead.
One of these signs is general man
ufacturing activity in commercial
lines. The manufacturer must OF
necessity, keep ahead of the de-
mands of the merchant and the
merchant must keep ahead or the
demands of the public. Taking the
country as a whole, the influences
which direct the merchant in plac-
ing his orders, the orders that start
the manufacturers moving at top
speed, seem to be propitious Just
now. for reports from manufactur.
ing centers are that business in all
lines, which are being preparedfro
the fall trade is good.
ANY condition which tends 10
stimulate buying generally must.
also. have it's local effect ana. II;
as reports from many centers lnoi-
cate. the outlook for a lively IAN
trade is good, there is every reason
to forsee top-notch business condl-
lions in Washington with the al
vent OF the spirited buying season.
New York As Barometer.
Possibly the most sensitive instru-
ment for measuring the general con-
dition of the country is the New
York market. The past week mas
witnessed some impressive improve
ments registered upon this lndl-
Gator. This does not mean tnat
speculative buying has been greater,
f,I,t If does indicate that there is a
sound belief in present and future
business prosperity everywhere.
While July and August have been
considered dull months from a
business standpoint in Washington,
this year has not witnessed as
great a falling off as might have
been expected and, right now there
Is the possibility of considerable
immediate stimulation along lines
effected by the summer Vacationist
and the housefurnishe- who Is fore
handedly taking advantage OF sea-
sonaI sales.
Bank deposits here are showing
atendency to increase, which Is
another indication that there will
be a satisfactory fall ira lie for a
great deal of the money being
banked now will eventually find its
way to the merchants of the city
when buying is again in full swing.
That the fall trade here, as in
other parts of the country, viii be
good seems assured. The begin
ming of the more. ACTIVE period can
be materially advanced by. slim
ulating the buying desire. The
psychology of advertising is loo
well known by progressive Iner-
chants to require eluciialion, bat,
taking the generally accepted Gil
terion of the business condition and
outlook of the country as n whole
together with Increasing bank
deposits locally, ii is not bcycnd
reason to predict that an active
advertising campaign begun imn1e-
diately and carried on well into The
fall period of buying activity would
result in making the present sum-
mer season and the coming fail
season the most active buying OF
periods on record here.
A Matter Of Thinking.
Poor business is often the re-
suit of poor business thinking. The
idea spreads, not only with the
merchants, but. IL persisted in, it
spreads to the buyer. That is why
Isolated communities sometimes
stagnate while the country, as
whole, is progressing. On the other
hand, an optimistic business out
look, when ii is based upon such
general conditions as obtain in the
country today, in like manner
spreads from merchant through his
advertising to the buyer and money
begins to flow easily instead Of re-
naming in the safe waiting for
the spirit of spending to move the
Individual.
With the nd-of.the.summer bar
gains now being advertised or about
to be advertised there is every
reason for believing that the pres
ent period will not be one OF i,usi-
ness stagnation here. The next
few weeks should see great mer-
chandising activity. The weeks i'm
nediately following the summer
VIII unquestionably be live buying
weeks so that, from now on there
should be no business slump in
Washington in spite Of the ancient
belief that this is dull season"
Certainly with the indications as
reported from business centers in
New York and as seen in the gen
eral manufacturing activities in
progress in all parts Of the country
where marketable merchandise is
prepared for the trade together
with the condition of bank deposits
here there is every reason why, not
only the fall trade in Washington,
but the NV and the August trade,
II properly stimulated, should be
above the average for this season
OF the year.
PARENTS BELIEVE SON
HAS REEN HInMApEn