Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-04-03

given his whole hearted support AS !
d result of his endorsement and sup |
port, the atmosphere of the entire !
state seems perIneated with the spir-
it of publicity and progress.
The plan as developed by Cover /
Tor Brewster has three component |
parts.
First; The Legislature has appro- |
priated $4,000 a year for two years |
to be spent in the compilation ana |
printing of booklets, folders, maps |
and other data regarding Names re- j
sources. This money is to be spent |
under the direction of the Governor /
and Council.
Second: The cities and towns have
appropriated various sums OF money, /
to be spent in newspaper and maya
z'ne advertising. This money is to
be spent under the direction of the
Maine Development Association.
TO properly function, and that the
peoples money appropriated by Leg
isiative action, and city and town ap-
preparations may be fully safeguard
ed. the Maine Development Associa-
ton was formed. 1t is made up of
President, Treasurer, Secretary
ard Corresponding Secretary as its
officers, all serving without pay. A
chairman from each of the sixteen
counties of the State was chosen.
they in turn choosing from their
body an executive committee of sew
en-.
1t has been the duty of each of
these county chairmen to sell the
state Development idea to their cit
lZens, SO that an article could be,
and was. introduced into the town
warrant calling for an appropriation
to be spent in State publicity and
to be voted on at the annual town
or stated city meeting. At this writ
ing approximately $4,000 has been
/ thus raised.
/ Third: Because it is a waste of
| money to buy advertising If the
| proper machinery hasn't been set UP
to take care of inquiries by letter
I ana otherWiCe, such established Or
/ CARNATIONS as the State of Maine
/ Publicity Bureau, through its three
! years contact with the tourist pub
/ lie, the State Chamber of Commerce
! ana Agricultural League through its
/ work along agricultural lines. the
Associated Industries, through its
industrial relations as we'll as other
civic, industrial and agricultural or
j carnations, will function in this
respect.
That relation to the general plan
4 -N" Wv OF new
| State bureaus and their attendant
/ political considerations and overhead
! cost of maintenance
AT a meeting held in the office of
! governor Brewster in the State
House. Augusta. March 20, between
representatives of the Governor and
council, the Maine Development As
ISOLATION, and the State Of Maine
publicity Bureau an advertising
agency was selected to handle the
/ newspaper and magazine advertis-
/ ing and to advise on the preparation
/ by the State of the booklets, folders,
| maps, and other printed matter.
10 avoid the necessity of calling
together all the members of these
various committees as frequently as
VIII be necessary during the con-
structlVe period. it was decided that
three persons be appointed from
each of the committees representing
the three organizations, i. e. the
Governor and Council, the Maine
| Development Association and the
State of Maine Publicity Bureau.
| THESE nine appointees will consti-
tute committee to finally pass on
all matters relating to newspaper
| and magazine advertising and the
| printing of booklets to be used in
/ connection Herewith. And further,
in order to avoid the necessity of
bringing all these nine people to-
! gether at frequent intervals that one
person will be designated from each
of the three committees they to CO.
operate with the State of Maine Pub
licity Bureaus Publicity Committee,
consisting Of Messrs. Hoegg, (the
/ Chairman) Harris, Fogg, Staples,
Nj In, -te, r.
| General secretary of the Bureau.
Furthermore, to coordinate the
tourist interests with those of agri-
cultural and industrial development,
the Governor suggested that Mr.. A.
l.. L. Cummings, Secretary of the
State Chamber of Commerce and
Agricultural League, and Harris 3.
Coe. the General Secretary of the
State of Maine Publicity Bureau
might serve as special representa-
tives for the Maine Development As
ISOLATION, to act with any of the
above committees. and all of these
committees to work in cooperation
with the representative of the adj
vertising agency selected.
AS soon as the State Legislature
adjourns, Governor Brewster sug-
gests inaugurating another cam
paign to enlist the service of thous-
ands of Maine people for service in
Maine. He has in mind to designate
a special week in April as pledge
Week" for signing up thousands of
people of the State for specific SER
vices.
Governor Brewster mentioned
among services in which Maine peo-
pie might be enlisted, that of (a)
loyalty; CD developing hospitality
toward visitors and investors COM
ing here; (c) getting people or
Maine to write in May at least one
letter each to citizens of other states
including with their letters litera-
ture pertaining to the resources and
advantages of the State: and (d)
arousing interest in beaut1fying the
various communities of the state by
painting buildings, cleaning up lanu
beside the high ways and other actl.
vities. The Know Maine Products
Committee and the State Chamber
of Commerce would be the proper
agencies for this work.
Another objective in which Maine
neople should be enlisted is that or
co-operating by private subscrip-
lions, and the agency for this work
should be the State of Maine Pubic
ity Bureau.
Governor Brewster said at that
meeting: THE State and the NUM-
cipalities have taken us at our woru.
The people have done just what we
asked and have placed the respon-
sihilitv in our hands to see that the |
project goes through"
Not merely by newspaper, maya
zines and railroads will the advan-
tages of Maine be broadcast. every
resident of the State will constitute
,e ,o,ronoI bnnster Visitors |