The Washington times., 1925-10-12
SOCIETY FOLK
ELL BEAUTY
SECRETS
Mrs. Long worth's Por-
trait Now in Printas
Cold Cream AID
b. JEAN ELIOT

q ESHEIS OF beauty and social
success are being revealed In
- current periodicals by women
who play an important role IN the
poiitico-socIai life OF Washington.
For the portrait Of Mrs. Nicholas
LongWorth which she has per-
mitted for consideration be
used In advertising q famous beauty
cream, u now appearing IN various
liam q. BUrah. who has been played
Ing the same compound, has now
been graduated from the mopthlies
Is the rokogravs1re sections Of the
Sunday newspapers
When first told the story some
months asD that Mrs. LongWorth,
was sitting Tor her portrait and that
II cerfain cold cream manufactures
lid paid her q Substantial sum
reported to be Sc, 00O--1or the priv
tlere Of publishing e with her en-
H6fsemenk, It started something"
The average reader Is an innocent,
YOU see, and 5it was & bit destruc-
tive Of that fnl1Ocence 20 read in
cold print that such distinguished
ryersonageg as Her Majesty, Queen
Marie Of Runaania, Princess Marie
dc B0uEbons the Duchess de
Richelfeu AIRS. Marshall Field. ct
az. who have expressed IN print
their enthusiasm Tor the skin food
in question: might not be entirely
unin1 1eheed BY financial consider
.oyal Royalties
Ap1opos 81 queen Marie. one won
dere s the Ereasilry Department IN
CHECKING m on RIi1nanias 3 ability
ca pay her debt to fIis United States
hts taken into alteration the
sums that the NEST beautiful Queen
III Europe has been ralEing in
ROYALTIES. & havanst q doubt that
the cost az Queenss endorsement
Cor cold reakn runs into money,
she has articles 81 one or more cur
rent naagazfnes one telling how It
feels for. beanty and queen q
be facing dftyand 9 series o. artl-
cleg under her signitnre We're g.
Gently syndicated al over the United
States
10 Be sure money 50 earned must
20 to swell her Majesty's personal
income and probably most of Il goes
10 her private charities. But if It
were q public fund It might 50 tar |
toward Wfping ont Runnaniass war
N6tabIe Advertising
Certainly the firm which has re.
crutted such notable women 70 the
ranks &c its enthusiastic supporters
Is doing magnificent piece e ao. |
vertising. And among the other
women known on both sides OF the
Atlantic whose Endorsements have
heen published ara Mrs. Reginald
Vanderbilt Mrs. Condo Mast. the
Vicomfesee de Frise, Mrs. Gloria
Gould Bishop. Lady Diana Manners, |
Julia Hoyt and Mrs. Livingston |
Fairbank. It win be remembered
that when Mrs. Marshall Field con-
seIlted ID let her name and her por-
trait be used It was to help q young |
girl who WAS just starting out with
the cold cream company ana the
sum which Mrs. Field received for
her Endorsement went to the girl.
AIIxaIi and Face Cream
The portrait Of Mrs. Borah-an |
aRceIlent one by the Way-has espe- |
ciaI interest at this time since her
husband, long one OF the most bril-
liant OF our Senate leaders, is CONF
fnp into new prominence as chair
man OF the Senate Foreign Rela-
lions Committee. It is published
with q very attractive sketch OF
the life OF the brilliant little woman
who Is the daughter Of former
governor Of the State OF Idaho. VINO
rode her ponies over the sage brush
pIafns. who married her fathers
secretary and who has been the
r.reatest possible help to him in his.
political career. Attention Ii called
70 The fact that she Is aAunt Mary
TO scores OF wounded war veterans,
stu In hospital. 1Inding time IN
busy lie to visit them every week
TO write letters home for them, 70
take them cigarettes. magazines ana
good cheer.
a word for cold cream IL effec-
lively brought in telling how West
ern women must protect their skin
AGAINST the alkaH dust of the
praIr1es and then there's a switch
OF subject to charming descrip-
ton Of Mrs. Borah,s apartment,
to which an ancient Chinese chest.
Chinese prints and embroidered wall
panels add an exotic, e11ectiNe
touch. It's really q most inter-
esttng bit Of reading matter.
Five Barrels Of Silver
Perhaps the scores Of analysts-
psyche and others-who have tried.
to figure out Just what Is the
secret Of Alice Roosevelt Longworth's
tremendous magnetism and charm,
may be interested to learn that It.
partly resides In the possession Of
"a skin you'd love to touch" At
all events she states-under her
portrait-that beauty is a great aid
TO wit and wisdom In maintaining
leadership, social and political, and
that the foundation of beauty Is a
good skin. So that's that.
I'm wondering-to digress q bit
IL Congressman and Mrs. Long
worth, now that they are In their
new home, may find room for the
quantities of splendid silver that
they have had. ! in storage ever
since their marriage. / under
stand that there are five barrels of
siiver-eyery piece a wedding pres
ent-for which they have never
yet been able to find a place.
~ Il
SECRETARY MELLON
BACK AT DESK
Secretary Of the Treasury, who
spent the weekend at southampton,
L. T., with Miss Aiisa Mellon, will
return to town tomorrow.
49, ~
The Minister of Norway and
Nine. Bryn, accompanied by their
daughter, Miss Inger Bryn, re-
turned TO Washington today from
- - a. -