Evening star., 1925-04-17
BUREAU CAMPAIGN
IS BEARING FRUIT.
Public Becoming Educated in
Investment Purchases,
H. M. Cool Asserts.
BY CHAS. p. sHAEFFER.


The effectiveness of the publicity
program instituted by the Better Busi-
ness Bureau Of this city some months
ago IS in full fruition, its beneficial
results being very apparent during
lhe last month, according to an
nouncement this morning by Howard
NJ. Cool, director.
AnalyZing the attitude of individ-
uals who seek information of the
office, there appears to be no lessen
ing OF desire to purchase securities.
decisions not TO buy are reached when
the extent Of risk involved is made
known through the facts presented
by the bureau in answer to inquiries,
Mr.. Cool states. Repeated inquiries
the opinion of the Office regarding
the stock they are Offering indicates
more than just casual interest.
In the last month SO inquiries have
been received regarding investments.
This is a marked increase in the num-
Der of queries before the investment
has been made. Appeals for informa-
tion or assistance from people who
have discovered they had invested
money unwisely continue TO come but
these are said TO be greatly outnum-
bered in recent weeks by queries for
facts before "A purchase is made.
Howard Moran, vice president of
the American Security and Trust Co.
and member of the executive com
mittee of the bureau, reports there is
very apparent increase in the mum
| Der of inquiries at his institution from
depositors before investing. whereas
in the past the Majority of inquiries
had come after the investment had
been made
Practically every line of local en-
deavor is participating in the public
ity program to check the unscrupuluuS
dealing in questionable goods.
Gould Elected Twentieth Time.
Ezra Gould was yesterday reelected
! president of the Washington Me-
! chanics' Savings Bank for the TWEEN
| tieth consecutive time. Richard Hugh
| Bagby, another officer who has served
! the institution continuously since 1906,
| was renamed vice president
! Others officers reelected include
| F. 7. Williams, secretary and treas
urer: A. 5. Ofutt, Thomas ]. Groom
! r. II. Hill and Laura i. Miller, as
| sistant cashiers. and Maude II. Buck
! ingham. assistant secretary. Directors
reelected include r. II. Bagby, Ezra
! Gould, NahlOn Groo. George Hayes,
! l.. Hoyt Lamb. Jesse B. X. Lee, Z. =.
I Pickford, G. Bryan, Pitts. ]. c. Pyles,
; +. Hume Talbert, John ?. F. White.
! +. 2. Williams and +. s. Wolfe.
{ Local Stocks Strong.
Stocks were strong on the local eN-
cslange this morning in a light volume
| of trade. National Savings & Trust
! Co. was most conspicuous, ten shares
selling at AS. Riggs National Bank
| was active TO the extent Of 130 shares,
, small lots selling off fracrionally from
343. Capital Traction was unchanged
at 9212, but Mergenthaler picked up
half a point at Isl.
Washington Gas bonds We're firm
| the 6s selling at 1O3l4, with the IS al
| 99
Reserve Bank Record.
Bills discounted by member banks
| in the Fifth Federal Reserve District
| are now at their peak for the year TO
date, according to statement of con.
| Cition of the Richmond institution.
| For the week ended April Is, total
{ discounted bills on hand stood at SI0,-
652 600. compared with S39, 9,122 ,000 for
the preceding week.
Total reserves declined S1.397.000 to
S94 039 900. due almost entirely to q
reduction in old reserves from S9l,-
436. 600 to $50, 600. Deposits
changed only slightly, totaling .S66,
$40 900, as against S66. .266 600 for the
previous week.
W. r. K f. Meeting Put OFF.
The regular meeting of the board
of the Washington Railway and Elec'
trio Co, scheduled for next Wednes
day afternoon, has been postponed a
day to allow members to attend the
formal opening here of the base ball
season.
Personal Notes.
John L. Edwards, head of John l.
Edwards & Co, with Mrs. Edwards, is
spending a short vacation at Atlantic
City. Albert L. Berry, head of the
telephone company, is also a visitor
at this resort. W. ". Spaid is on a
short business trip TO New York, and
John II. Clapp and William Knowles
Cooper, director of the Federal-Ameri
can National Bank, are touring Eu
rope.