Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-12-18
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.,t without immediate knowledge
4 ne condition and prices OF various
m.rkets the farmer has sold his
srors on a hit-or miss basis. He has
.a,stimes shipped them to markets
mich we're already glutted while
rrelIent markets. begging for the
usntical class OF products. have been
rwlected from lack of timely in
l tHmation.
Radio broadcasting, I devoutly be-
lave. is the greatest force yet de-
vsloped by man in his march down
F NJ slopes of time. Since Gutenberg
s,rissd his crude wooden type and
made printing possible nearly five
,,rturies ago, there has been no
dnge invention so closely touching
human interest and human welfare,
Il this miracle of the ages. The
voice of radio Lroadcasting pene-
mates the cottage of the humblest
farmer as readily as it does the
mlace Of the Fifth Avenue million
ire. It laughs at distance. 1t rec
oenizes no distinctions and plays no
! tyorites. 1t is the entertainment
nd the education for the million and
/ Il such is available to everyone,
/ bine literally, as free as air.
For a fraction of the cost of his
| motor car the farmer buys his seat
/ n the radio audience, in the form of
receiving set. Thereafter the farm
! hdse is in touch with city life; its
| ISOLATION has forever gone. Via radio
1 the farmer goes to distant markets TO
l lzn conditions and better to direct
| ,he shipment of his crops and live
l mock. Through radio he receives the
| idyice Of agricultural authorities. 1t
l Is friend in the time of the farmers
/ need Be ii insect plague, animal cpl
demic, threatening weather or other
adverse condition, the radio brings to
/ be farmer the information necessary
pmeet the problems of the time. With
. ih&e utilitarian benefits of radio
| ihere come wealth of entertainment.
The great men of the nation, the
President himself, will speak in the
larmers' home. To paraphrase the
Ags Of Concord, If man have ra-
Do receiver, no matter where he be.
tk world viii beat a path to his door.
. New fora few of the details of these
nried services which roughly divide
INTO the two parts of information and
ntsrtainment:
| The chief handicap to the farmer in
narketing the results of his labor has
Nsn his lack of knowledge Of market
Gnands and the trend of prices on
" day when he started his products
. market Radio can supply the need
y giving market information, accu-
nisly and timely. That is what is
Flng done by broadcasting stations
throughout the country with the free
cooperation of the U. S. Department
Agriculture, similar bureaus in the
safes. and certain farm journals
saose interest in this work extends
aul's unselfshly beyond their printed
~ Or their subscription lists. With
stcufate crop and market reports the
lslmer, In full confidence, can work
IN MS radio Information in much
y same manner as the stock broker
wv with his ticker tape in buying and
Sng Stocks and bonds. In this con-
us'uon the Bureau of Economics of
" Y. !. Department of Agriculture
NJ excellent work. 1t uses radio
s.spnony, broadcasting, as well as
~ ;salo Biography, dot-dash code, to
ssenlnate information. Weather
sasls and warnings are broadcast
s.sulariy from about 80 stations. Mar
~ v. sad crop reports, including gen.
~ 80 klndred information, are broad
-. 1om four stations by radio tel
sSspn and from over rs stations by
cspnone for the use of all interested.
.saeral agricultural information, the
4 sned Agriograms, containing facts
~. SLUG 70 farmers, consumers, house
a. Az. and others. are sent out with
IT,. Msosfams of more than hundred
re 49, stations. The weather
ir, g ana market Information is dis
H. .so according to regular sched-
IVA. maintained by cooperation be-
N. tne Federal Department and
H. siious private broadcasting sta
tIas !. General agricultural fnforma-
,hl = supplied regularly and on spe-
d saslons to broadcasting stations
m,ss included in their programs of
d. ~ nnent and information. While
nt apartment of Agriculture does
rsn.ssra any stations, it has the very
.,rn. cooperation of private con-
d. s. ma public Institutions all over
sstio. sty listener, tuning in on q
Ia nr;. oniy to hear voice Keeling off
c.ns I've OF White Leghorn eggs, fan
MA. Deage, red onions and pork
lot /. ne had hoped to hear jazz, may
II m., much Impressed with the value
tscst. ast reports. He may even dep
eatts.ene use of radio facilities fol-
I'm mat are without interest to
la ~ u' at that very moment there
kye i ~ of men on farms who
der ~ aside everything else in or
hsino.h sten in on what is. to them
iol,sas nformation,-a matter OF
ions ana cents in handling the
~ q the season.
a sts.e city dweller, luxuriating In
aattsr ,,ited apartment. it may
i EN- n,,ie to know that cold spell
hfmss y within 4s hours, but to the
hetsd means the orchard to be pro-
y clo.ssom frost, the hen houses to
|tsihss The pumps and pipes to be
satonatn ,ne emptying of tractor and
Derts he radiators. Weather re-
pfish.h,s very valuable in times when
''e crops are being gathered.