Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-05-12
S. P. MAY CROSS RIVER NEAR McALLEN
IN OUR
VALLEY

IN HE banks of the Lower Rio Grande
i valley, which have a total of
$17,O0O,OOO in resources and just short
of $15OO0,O00 in deposits-and that at
the doors of the cotton harvest season
are showing considerable activity these
days.
Up at Edinburg they have organized
the Capitol State Bank, the second bank
for Edinburg, and it is opening for busi-
ness this week.
At Raymondville, the First National
Bank is in process of organization, ap-
plication for charter having been
filed.
At Pharr, the First National Bank
has taken over the Pharr State Bank.
At San Benito there are rumors of the
organization of a new bank, an institu-
tion with national charter, which will
give that city three banks.
Here in Brownsville, the Texas
Bank Trust Company has been organ
ized with a capital of $4,000, and ex
poets to open foi business about the
middle of June.
Why did the officials of the Mexican
confer on border smuggling, narcotic
law violations, ETC., select Ell Paso for
their conferences?
Why did the Washington conferees
elect to travel an unnecessary one
to meet the Mexican conferees who
travelled more than an unnecessary one
thousand miles to attend the same
meeting?
Brownsville is nearer Washington
than Ell Paso. Brownsville is nearer
Mexico City-by coastline at least
than any other American city.
When the Valley launches its pub
licity campaign, as proposed by AL Park
er and the Valley Chamber of Com
merce, Brownsville and the Valley gen.
orally will be so much in the PUBLIC eye
that meetings, conferences, conventions,
will just naturally gravitate in this di-
rection.
Publicity concentrates the public eye
on the particular thing advertised.
Then when the public wants to buy that
particular thing, it is the first thought
of to the exclusion of the unadvertised.
The latter was of course unknown.
A gentleman who knows not the ways
of the newspaper has written to The
Donna News wanting to know why it is
that more Valley news does not appear
in the state papers of Texas.
AS a matter of fact, all things con-
sidered, the state papers probably carry
more Valley news in proportion than
from any other port of Texas.
And here we'll let the Valley news
paper reader into little newspaper
secret.
Ninety per cent of the news sent out
by the Valley correspondents of state
newspapers, never appears in the edl-
tions of those newspapers distributed
in the city of publication. Valley news
is. as arule. printed only in the editions
intended for distribution in the general
direction of the Valley. SO the valley
reader of a state paper gets back the
news from his section.
The other ten per cent is what IS
known as "spot" news, or news OF
extraordinary interest, which probably
.voes through all or most of the editions
of big papers.
Wen take for example The San An
tonic Express. rms he"spapei' iihe
other big newspapers, buy and pay for
more news than they can possibly flnd
space for. Therefore they are forced
to use only that which they believe TO
he of unusual interest in the territory
they cover.
Wen say that the Brownsville cor
-.snonaent of the Express sends that
naner budget of seven or eight items
Those are bulked under one heading,
"a tbel stories appear in an edition OF
aha Evnress that is printed at $3.50
O'Clock at night, but which IS aa'eu .he .he
next day. This edition is known l as as the the
bulldog end probably is son SOLO on ,soe sne
streets Of San Antonio to looo oi LOW
Continued on Page Iwo)