San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-12-01
HUBBY's TASTE
NOW FITS
Wife
S. A. Women Best Dressed
Because Men Help
Them Shop.
By BEss CARROLL

oy 0ESS S<ANINOLL
Bye oh. baby bunting
Daddy's gone a-hunting
Downtown. to get an ermine skin
To wrap his pretty wife in"
Why are San Antonio women the
best-dressed women in the country?
Because their husbands help them
shop.
Would you ever believe that import
ant men Observation-Disclosures, doctors,
lawyers-drop their affairs and meet
their wives in the "ready-to-wear" de-
partment Of big store, to help them
select frocks and coat and hats?
MEN KNOW BEST.
And the experts who help Milady
find her type in dress are the first
to say that men. undoubtedly know
style and fabric and color-that they
often know better what a woman
should wear than the buyer does her
self; even when the man in question
is a most prosaic person who prob
ably wouldn't know the difference be-
tween a ruffle and a tuck.
NJ. r. Fromm, manager Of the wo-
mems ready-to-wear department Of a
large San Antonio store, declares that
il every woman would take her hus-
band along when she shops for a
dress, there would be fewer women
clothed in bad taste-fewer whose
clothes fail to suit their particular
type and personality.
ExPLODES OLD THEORY.
"The majority of men have. a bet
ter faculty for knowingly instinct
probably-what looks smart on a wo-
man. They also have a much better
idea Of tailoring and of lines than
most women have" Mr.. Fromm said.
"As a rule women look for show
and price, in a dress. Often if the
garment is expensive and makes a
good display, they will forget to look
for type and personality and smart
ness. But a man always judges a
dress by its appearance on the wo-
man."
Mr.. Fromm exploded an ancient
theroy about a mans reaction {, the
price tags on his wife's raiment.
"A man will usually encourage his
wife to buy a more expensive dress,
if she finds one that looks better on
her," he said. MANY woman will
buy a less becoming dress than she
wants because of a difference of So
or $40. But if her husband is along
he will insist on paying the differ
ence and getting the better garment"
JEALOUSY ELIMINATED.
Jealousy never sways a mans taste,
Mr.. Fromm pointed out-hence his
judgment is often better than his
wife's. Too often a woman shops to
outdress some other woman. Or if
her "good friend"-a woman--ic
along, the ~friend" may influence
Milady to buy an unbecoming dress.
Such is the nature of some women.
Il wish that more men would shop
with their wives" said Miss Josephine
GastriDg, an authority on women's
wear. "Men want characterized
clothes, and that is the very thing
salespeople seek for their customers.
/ believe that men nowadays want
women to wear conservative. smart
clothes something that will bring
out type.
DRESS FOR MEN.
women dress for men. And when
their husbands are along to help
select a dress, women are always
more satisfied with their purchases.
There would be fewer returns if
more men shopped with their wives.
Nearly every woman likes what her
husband does, and is glad to accept
his opinion. And there's a good rea-
son for that-ma have excellent
taste"
Clothing salespeople all say that
this fall men have displayed more
interest in their wives wardrobes
than ever before, and are helping
them shop even for accessories. Men
of the weather. class are the ones
who most often visit the women's
ready-to-wear departments of the big