San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-09-27
TAX BIG HELP,

pfccccu Ds SlI NulldIu LtllS at I'M
time are of particular interest and i'm
portance.
TAX BIG HELP.
NThe McKenna duties of So 1-S pc,
cent on motor cars imported int
Great Britain which have recent!
been reimposed, contrary to a rather
common impression, should stimulate
and greatly improve the opportunitie:
of the British market.
obviously, the development of thu
British market for automobiles mus
depend fundamentally upon the pros
perity and steady employment of the
British workman. By placing a pro
tective tariff on automobiles, Great
Britain gives her domestic manufac-
turers an opportunity TO develop a
large volume Of business and to keep
domestic labor employed, thus putting
into the pockets Of workmen the
means of purchasing automobile
transportation.
"Those American manufacturers
who have studied this situation real
iSe that their opportunity in this
market lies in the establishment of
British factories TO build in Great
Britain cars which have the economies
and advantages of your volume pro-
duction and American design"
WILLYS POPULAR.
The firm establishment Of WHY'S
knight and Overland automobiles in
the British market, through the Or
sanization in 1920 Of the Willys-Ove
land-Crossley company, was cited by
Sir William as a typical example.
.When John n. WHY'S established
In 1920 the Willys-OYerland -Crossley
Company, with a large proportion Of
British capital. to build the Over
land car by British workmen with
British material, he laid the founds-
ton for the present popularity of
Willys-oVerland products IN Great
Britain.
In Mr.. WHY'S recent visit with
me TO the WHY'S Overland agents
throughout Europe, we found every
where the greatest enthusiasm for the
New Willys-Knight Six and the New
Overland Six. The first delivery of
200 of the Overland Skies in the Brit
ish market was absorbed instantly,
and it has been frequently spoken of
as one Of the most beautiful cars
this year in Great Britain.
"a OVERLAND SALES GAIN,
sTbs British Company has also
developed the commercial vehicle, the
Overland One-ton Truck, to an anaz-
ing degree. Sales in this commercial
field are constantly increasing. The
British-built Overland four-cylinder
model Of low price, great economy and
excellent design is now seen with
great frequency on every British
road.
4Of course, I appreciate" said Sir
William, that a very measurable
portion of the success Of the British
company today is a reflection of the
wonderful success Of the Willys-Ov
land Company in America. l under
stand that the assets of this com
pany have been increased more than
S30,000,000 within the past three
years. We cannot hope to think of
figures such as these in our Brit
ish company for some time TO come.
but the market in Great Britain will
develop Just as it has developed over
here-through the development Of the
motor car as a fundamental economy
in transportation, and l am convinced
that such far-seeing leaders of Amer
lean automobile manufacturing as
John N. WHY'S are going to reap q
great reward for their foresight in
linking up their manufacturing init
mstely on a sound economic basis
with the domestic interests of Great
Britain
LOW COSTS AMAZING.
With Sir William Let's On his visit
TO America this year was Colonel
Hacking, secretary Of the Society Of
Motor Manufacturers and Traders,
who paid his first visit TO America
in a series Of visits 10 the various i'm
portant motor car manufacturers Of
this country. Amazement at the de-
gree TO which standardized production
has reduced costs Of motor car manu-
featuring in America was expressed
By Colonel Hacking.
Sir William expects TO return 70
England on September 3, after spend
iur fOlit Llllt Ut the great W lily =
Overland plants in Toledo and other
automobile factories. studying the de-
yelopment Of the past twelve months
in manufacturing details and meth
DDS.
The Society Of Motor Manufactur-
ers and Traders, Of which Sir VII
liam Let's is president, now comprises
100 members, including approximate
" 100 British manufacturers Of cars
and commercial vehicles, g. menufac-
furcrs and cOncessionaires Of Euro
peau vehicles and % manufacturers
and concessionaires Of American-made
motor vehicles. This Society exeT-
rises a very marked influence on the
development ~ the whole motor indus
ny throughout great Britain, as il
vorks for the development Of sound
legislation and for the improvement Of
retail frado conditions. u has been.
veg Influential IN the development Of
fosds In Great Britain Tor motor traf-
fc, which al the present time has
resched The approximate figure Of
seSo,0o0. 600.