Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-09-30
Bright Colors in
Mems Clothing

It's true, just the same, no matter
how much any one may decry the
fact, but all the mems stores OF Au-
gusta are featuring bright colors,
especially in furnishings.
CoIors for mems clothes have been
changing lately-getting away from
the sober tones of former years and
blooming forth in new shades and
textures.
Beans & Cross
One of the striking proofs OF this
is to be found at the store of Beane
& Cross where "brackens" are be-
ing featured. The story goes that
noted Scotch manufacturer saw
ferns on the moors of his native land
in all their brilliant colorings. He
gathered bunch of them, rushed to
his dyer and ordered a duplication Of
tones in cloth. These colors are
now used as an exclusive Hart.
Schaffner & Marx product with such
cloths as barleycorn weaves. the
Glen Urquhart plaids. busted pat
terms and geometrical designs in
tweeds and cheviots.
c. r. Bilodeau
A notable new feature at the c.
F. Bilodeau stores is the appearance
of herringbone effect in plain blue
suits while the blue serges are
coming with a much wider vale.
These are Fashion Park and Kup-
penheimer products.
The plaid back top coat Is new
for this has formerly been a style
only for the heavy winter coat. An
| other popular top coat is the West
knit which is not only rain-proof, but
| wrinkle proof and quicker proof, for
| it may be rolled up and stored in
ones grip.
H. G. Barker Co.
Among the new things featured at
| the H. G. Barker Co.. are some dis
| tinctly Maine products. The Bates
| Street shirts, made in Lewiston have
patterns of silk stripes in madras,
I bodies run TO darker colors than
| formerly These come with and
| without collars attached.
The new Worumbo cloth, made In
Maine, is featured in the heavy
overcoats. 1t has wide vale and a
| solid texture that guarantees long
wear.
Stetson hats. in the new broader
| brims, offer all the new light col
| ors, gray and tan.
AS for the, youngsters. the four
piece suit. with one pair Of long
pants and a pair of knickers. is
popular here as at other stores
| handling boys clothing.
z. e. Davis e. Co.
No woman's garment ever had any
brighter colors than some of the
| necktie and handkerchief combina-
| tons featured at E. Z. Davis & Co.
| in exclusive designs in this store.
| All kinds of patterns are used and
some of the colors are decidedly in
| f1ammato"y.
While all the new styles in Knox
hats are carried, a special model is
the new scratch felt in oxford gary
"a hat with a semi-rough appear
ance. Fall caps are in light shades
with weaving in geometrical designs.
Double breasted suits are popular
| in hard finished worsteds and chew
lots. mixtures and plpain colors.
, Fall overcoats are a little longer.
J. 3. Farrell Co.
Standing out in the stock of the
| J. B. Farrell Co., is the famous Mid
dishade blue serge suit. which Is
featured in both single and double
breasted models. The Goodimate
blue serge is another popular num-
Der. Kirschbaum suits in all COL
ors. with London blue still FREEDOM
mating, offer many selections. The
Ford overcoat with the quadruple
guarantee is an exclusive article at
Farrell's.
Another offering featured here Is
| the new Mallory cravenetted hat,
! which actually sheds rain.