Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-06-01
IN OUR
VALLEY

THE forerunner of the Valleys
! sl5,o0O,0OO cotton crop has devel-
oped.
To Mission goes the honor of getting
out the first bale Of the season, weigh
ing 400 pounds.
And to Sixto D. Ochoa goes the honor
of growing the country's first bale.
This is the second time that Mission
and it lacked only four days of being
the earliest bale on record in the Val
ley.
it's appearance very quickly. Then will
. come the third and the twentieth and
the thousandth, and finally scores of
thousands.
If the outlook for this cotton crop
continues as good as it is now, the
!. Valley is facing one of the most pros
porous periods in its history.
AThe ,Edinburg Review complains that
some jealous propagandist has started
a rumor that the Southern Pacific, if
permitted to build through Hidalgo
county to the Rio Grande, will pass
Edinburg on the west.
AS matter of fact, however, it ap-
pears to be the plan of the Southern
Pacific to include Edinburg as one Of
the points it will touch on its south
ward journey toward Mexico.
And there are other rumors about
the plans of the Southern Pacific in
the Valley. if it gains the first point in
its request to build south from Fal-
furrias.
One of these rumors fixes Edinburg
as a junction point for two lines, one
going south toward Hidalgo, and touch
ing the upper part of the Valley. The
other, says this rumor, goes southeast
to Brownsville.
While the Southern Pacific had it's
lease application for the San Antonio
& Arkansas Pass railroad before the In
terstate Commerce Commission, there
were rumors that it was also making
an effort to secure operating control Of
the Texas-Mexican railroad, operating
between Corpus Christi and Laredo.
The Texas Mexican is controlled by
the National Lines of Mexico. Posses
sion of it would have given the South
ern Pacific another desirable outlet to
Mexico.
But s. d. DeWolf, general manager of
the road, says that the Tex Mex is not
for sale-not to/anybody.
That seems to settle that.
The Brownsville Music Club is re-
ceiving the plaudits of the music low
ers of Brownsville and the Valley gen
orally for the excellence of its recent
offerings.
The recent annual spring concert in
which Mrs. Fred Jones, soprano, and
Warren H. Hull, baritone, both of
San Antonio, were featured, has re
ceived nothing but the highest of praise.
The fact that the latest program had
an especial appeal as Valley-wide af-
fair, is reflected in the program, which
was arranged by Mrs. Wassenich of the
club. Mrs. Wassenich carried the ad-
yertising efforts into the other Valley
towns, securing the cooperation of
many of the leaaing merchants and
other business concerns.
Russia has heard about the Lower
Rio Grande Valley of Texas.
One of the 1OO,0OO,OOO or so resi-
dents of that great country has asked
for literature on the Valley.
That inquiry came as result of some
sort of advertising, bv word of mouth or
else through a printed page.
The significant thing about the in
ouiry, however, is that in some way the
fame Of the Valley has spread very far.
Fame will leak out eventually. But
it often requires many years for fame
to develop. Advertising is the great
motive power. 1t gets it to the desired
point so much more rapidly than 1T
does of it's own volition.
But first, let's advertise in Texas.
Then let's take the Southwest. Then
let's carry it to the balance of the
country.
We can do in one year through ad-
vertising what will require 25 years to
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