The Monmouth inquirer., 1925-08-06
BETTER HIGHWAYS
AID TO BUSINESS

The business value of getting peo-
pie into their stores is appreciated by
all merchants. That is the purpose
for which they advertise. Once a pro-
spective customer is inside a store
there is opportunity for a sale. A mer-
chant may have a good line of mer-
~chandise, his prices may be reason
able, and his display may be attrac-
tive; but the people must be provided
with a good road to his store or they
Will not come there. The residents
of a city will not make the fullest use
of their streets if they are muddy or
dusty, and the merchants will not en-
joy the trade they should have If their
prospective customers canno find good
roads to their stores.
Any street in any community can be
made attractive by the simple expe-
dent of paving it properly, and it is
to the advantage of every taxpayer to
help highway officials or the town
council put through improved high
way and street Improvement programs.
People who W business or residence
property are learning every day that
civic improvements that call for the
proper paving of streets are the best
kind Of Observation-Disclosures that
pay sure dividends.
The well-paved street Is worth
money to every merchant on it. as
well as being highly convenient for
shoppers. A well-paved business street
will impel customers to the door, with
consequent increase in business as the
opportunity is offered customers to
make their purchases without the In
convenience of muddy. dirty. dusty
pavements.
Clean, pleasant, healthful surround
ings are most desirable In any resi-
dence district. This condition is pro-
vided in a well-payed street, besides
making it safer for children as well as
for the motorist. Property values go
up where a well-paved stree replaces
a rutted, impossible ~thoroughfare.
Cities are judged very largely by the
attractiveness of their streets. Stran-
gers looking about for locations are
quick to judge the business and social
standards of the community by its
thoroughfares, particularly the resi-
dence streets. Visitors in a well-paved
city will instantly sense the progress
sive spirit of the place, they will long
remember the orderly influence of bust
ness and residence sections, and they
will carry the story of its clean, charm
ing streets back to their homes.
Public Improvements of any kind
cost less in the long run where they
are made as nearly permanent as pos
sible. The first cost of permanent
paving is no more than inefficient
types, and their maintenance is either
mInimized, or entirely eliminated
Consequently the type that pays divi-
dends to any community is the perma-
nent, durable, sanitary, ire-safe type.
Other advantages Of paved streets
are found in fire and health protection
Good paving on streets and alleys is
one of the prime essentials to fire pro
lection. Fire hazard is greatly re-
duced if even, clean. skid-proof thor
oughfares are in every section of the
town so that any point can be reached
quickly and easily by the fire depart
ment. Health is a by-product of clean
illness. Health officers insist that san
itation as reflected in the conditions of
the streets and alleys has a direct
bearing upon the general health of the
ofk-t- s.h,hs%nn IIaannL etron
that is well paved will be easily
cleaned, and will be free from ruts
and holes that breed filth.