The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1925-11-13
CIRCULATION
Is NECESSARY
Continued from page one)

Continued from page one)
city market is the lowland into which
the river drains when the sluice gates
are lifted. Every time some member
OF the community carries his money
away, the water level is lowered, and
the power that should grind the corn
is lost.
Old Saying Truthful
And it is as true here as in the
old saying, that "The mill will never
grind with the water that has pass
ed" We are getting into theory
here, but it is the theory on which
all sound business life is based, and
our readers must be set straight on
this point if the big campaign of
community education which is being
carried on in The Union is to succeed.
There can be no true circulation
under the circumstances any more
than water can flow uphill.
why?
Because there is nothing in the
smaller community to attract the
necessary return current.
Let us put the case concretely:-
You earn your money in Plenty
wood. 1t is the heart blood of the
community's life. Instead of buying
what you need at the Plentywooc
stores, so as to keep the money il
circulation at home, and hus helping
to maintain a healthy business life
you drain the industrial corpuscles
out of the system. Every such drair
weakens it.
And you pay more money thar
you pay at home for the same mer
chandise, as we will prove to you
subsequently in this weekly series O.
educational articles.
Nothing Comes Back
"Now, the money is out. VIVA
comes back from this expenditure
+, made in the distant big city by you
: Plentywood money?
Nothing-absolutel nothing.
"YOur Wanted circulation is
:. myth. The big city is self-suficing
Plentywocd has nothing, makes moth
j. ing, raises nothing that the metropol
!, itan neighbors must have. Plenty
wood cannot supply anything tina
: hundreds of other places of simila
: size cannot supply. PlentywOod shop
pers-in person or by mail-are cul
= tivated so long as their money hold
= out; after that they are no longe
: wanted.
], Profit In Transfer
"There is a profit in every transfe
of merchandise. You buy a coat Q
, a pound of prunes, and the merchan
= gets a little more than he pays flo
these goods, because he deserves t
, be paid for the services he render
y you. There are risks and enterprise
: involved on the one hand, and thel
are helpfulness and service on tn
l. other. The profit is the merchant
living. You pay profit to the QUITO
"a town merchant as well. But you pa
II more for less service. There is you
trip to pay for, if you run in to Il
# city, and there is the risk you ri
buying "sight- unseen" las the DO!
G trading jackknives say if you de
II with the mail-order house. In bot
cases, there is the greater overhes
ne to pay, owing to higher rents, insu
ance, great cost of labor, expensi7
r advertising and scores of other e.
J. penditures that the hometown me
chant does not have.
~ ''Fhe hometown merchants pr
al fits are spent in Plentywood. TIL,
ultimately reach you again. Yo
90 money comes back to you-the 'stal
nd ing point of this business 'circul
ton Buying at home is the on
of salvation there is for the business Ii
ok of Plentywood. The same princiT
ST is invoked by small nations to mai
lr- tain their industrial existence in ia
of their large and more powert
lst neighbors. Plentywood must pro
by their example, and every me-
%. woman and child must stand should
all to shoulder with the home merchar
to maintain our economic indeper
DID ence."