Milford chronicle. [volume] (Milford, Del.) 1878-1974, 1925-08-28

structive papers read before the Mil
ford Rotary Club since its Organl-
cation, was read by w. Vaules Grief
last Friday evening. So greatly were
the members impressed with the pa
per. and so well was it received
that the Chrinicle asked for permls-
sion to publish it. 1t follows;
SERVICE"
1. Service in Business.
There are four quarters to every
business.
Inc first quarter is the goods
having what people want, where
they want it, when they want it, how
they want it.
The second is sound financing.
The third is service.
The fourth is getting customers
for the goods.
Without the fourth quarter the
first three are no good.
The best goods in the world are a
dead loss if nobody buys them.
The best service in the world
means zero if there's nobody to De
served. ,.
1t is only when you have people
IN do business with, that you nave
real business. This link is Great
ed nv a form of service rendered
through publicity, and trying to run
a business without this service
would be like trying to force a my
yer" up heavy grade on three cyl
inders. $780,, :.
business is a great game, but II
would be foolish for us to make be-
lieve that we're in business only 10
render service. Nobody lives
merely Ito be good"
Nor are we in business simply Ior
= nrodt-that's going clear to the
other extreme. 1t is our uesIre "
compete and use our faculties ana
see ourselves and have others see US
doing our best in the community III
which we live.
At the point where buyer ana SELL
or meet is the acid test of business
nrinciple which determines WhetneI
the game is played right or wrong
IF it is played right, it is a great
game: and if it is played wrong II Is
I1TTl9 game dlu q kAOCAAN0 O-
Put the making of sale unoer Ine
microscope and study 1t as one OF
our musicians would study a BLOOD
fest If there are plenty of the req
cOrnuscles of service, you can rate
if high: but is it is spotted with the
white corpuscles of pretense, 1t is a
weak and dying business PROPOSE
ton.
If is no longer idealism to say
that the first thing to be considered
in an effort to sell customer must
he whether service can or can not
he rendered; it is now colo
bIooded necessity. 1t is waste OF
time to parley. You might just as
we'll waste time arguing with an
umnire in a high-class baseDalI
game: and you have just about the
same chance of getting by with the
arguments about it. Both the pubic
and YOUR fellow high-class players
will eventually growl you out OF the
game, if you don't see the service
first" basis of business.
It is as important to business thaC
the service standards be high, as 1t
is that the morale of players IN
hall game shall be high, and that
they have mutual confidence in their
umpire. 1t would be a wonderful
thing if every sale made was sub
iected to the observance of a busl-
ness umpire, who was as skilled at
the rules of the game and had as
fully the confidence of the buyer and
the seller, as for instance in the cir
cles of sport; a man like Tex Rich
ard has the confidence of both public
and pugilists in a technical know
ledge of how to be fair and play
the game" conscientiOusly and ac-
cording to rules.
Let us see what would happen if
we had an umpire over every sale.
The point is always; did the player
touch first base or not; has the
vice worth the price, or has he not?
has the player made a home run or
not?
We should always render service !
gladly and be sure the service rem
dered is satisfactory, for all unful-
filled expectations will come home |
to roost", and will be more costly |
than the small profit derived.
All of this leads to the logical |
conclusion that any business enter
prise should prosper that best SER
YES it's clientele
In the rendering of service, in
community life, one of the foremost
aims of a Rotary Organization is for
men to gather together at stated
periods for the purpose of studying
not only the local conditions and
how local conditions may be i'm
proved, but that may analyze and
compare themselves with their fell
bowman. A man renders service to
himself when he makes a careful in
ventory of himself against someone's
standard. Men become -self-opinion-
ed and selfish if they live too much
within themselves and do not come
in contact with men who are active
ly engaged in life's work.
From a humanitarian viewpoint,
EI HYo11