Vashon Island news-record. [volume] (Vashon, Wash.) 1919-1954, 1925-02-20
EDITORS HOLD ANNUAL
NEWSPAPER INSTITUTE

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The plan to establish Pacific
Slope Editorial Association was voted
ON fayorably by the Washington State
Press Association at the Thirteenth
Annual Institute held at the Uniyer-
sity of Washington February to Z.
The association agreed to participate
In convention OF editors FROM Brit.
ish Columbia, Idaho, Washington,
oregon and California, to be held in
Portland in 1926.
One hundred thirty-three editors at.
tended the Institute, which was given
under the direction of the School OF
Journalism Of the state university. o.
II. Woody, editor of the Okanogan In.
dependent, and president Of the asso.
citation, presided at the meetings.
The advertising problems of the
country editor were taken UP by sew
eral of the speakers. Prof. II. w.
Jones Of the School of Journalism
spoke on Effective Advertising Copy"
Advertising copy should be smart
but the editor should avoid smart
aleck' copy" Mr.. Jones said. ITO be
effective, advertising should be dou-
ble-barreled, SO that If one point fails
to get across then the other point will
catch the eye of the reader"
Tieups between local motion picture
houses and the newspapers was dis
cussed by Robert w. Bender, manager
of the Columbia Theatre, Seattle. Mr..
Bender brought out the point that the
exhibitor is more apt to do more ad'
yertising and give better shows If the
editor goes after his business.
How his paper had increased the
amount Of national advertising by in
stalling window where nationally
advertised goods could be displayed,
was explained by w. H. Robertson.
manager of the Yakima Republican,
in talk on "Tieups Between Window
Displays and Newspaper Advertis.
ing"
Special ways of getting increased
advertising were explained by differ
ent publishers. A. S. Hillyer, editor
of the Sunnyside Sun, talked on "Auc-
ton Sale Advertising" Ways of prot
iting from holiday stunts was taken
up by Hugh O'Neil, editor of the Co.
lumbia Chronicle Of Dayton, in talk
on Holiday Advertising"
"An editor may print paid adver.
tisements on both sides of political
question but he should retain the
right to assail one or both sides In
his editorial columns" Sol Lewis Of
the Lynden Tribune, told the assem-.
bled editors in talk on Political Ad-
vertising. Space is the one thing
that publisher has for sale, but he
must shape his editorial policy as he
sees fit and not be influenced by the
advertisers"
Hal E. Moss, president of the Ore.
gon State Editorial Association, was
a visitor at the Institute. He gave q
brief talk on some of the problems OF
the press on the Pacific Coast.
Hugh Savage, president of the Brit.
ish Columbia and Yukon Press Asso.
citation, spoke on British Columbia
and the Pacific Slope Conference"
| President Henry Suzzallo, Of the
university, addressed the editors at
the executive session Of the associa
ton Friday night. He stressed the
Importance Of the position that edl
tors hold in their communities and
urged that they live up to the high
standards of the profession. He wei
coined the visitors to the campus and
extended to them any service that the
school could render them.
$4,000 for the coming year. Professor
Kennedy urged all editors present
who were not already members to
join the association and help put over
the program for the next year.
Best wishes and condolences were
wired to Dean M. Lyle Spencer, who,
with Mrs. Spencer, were injured in a