Evening star., 1925-10-02
HOW TO JUDGE
HOSIERY WISELY
The clever way to make
comparisons. How to get
: the utmost in value.
How to analyze this
important part Of
your apparel
budget.

|
women are asking, ito get
good hosiery" "Why do |
have to buy SO many pairs?'
us hosiery flimsier, poorer
than formerly?'
The answers are not SO
difficult as they seem. There
are few simple guides
which every one should know
and follow.
The situation appears con-
fusing, but it is largely made
SO because of wild claims
which one can easily analyze
and come to the real truth.
Much can be saved every
year II one will shop more
cautiously.
First, discount all wild
claims. For instance. there is
the subject Of full fashioned.
The genuine "full fashioned"
hosiery is hosiery which is
knit to conform to the shape
of the leg. Look for the seam
which extends from toe-tip to
top of stocking.
Imitation full fashioned" is
the old-style tubular hosiery
with a fake seam merely up
the back. There is no seam
on the bottom of the foot.
The genuine "full fashioned'
hosiery keeps its shape-while
the tubular loses its shape
after the first washing.
The chief guarantee in get
ting genuine "full fashioned'
hosiery is the label of the
manufacturer. For instance,
when you buy Kayser hosiery
you are guaranteed the gen
uine "full fashioned"
Pure sill" any one can
claim.
Pure dyes one can
claim.
So when one goes to the
counter to buy, one cannot
always tell by feel and
"looks."
Some hosiery is weighted so
as to make it feel heavier. If
there is any skimping on the
dyes-if pure dyes are not
used-the fabric will rot and
the life of the hosiery is
shortened.
Again, your guarantee that
the hosiery you buy is pure
silk and that pure dyes are
used. depends upon the label
of the manufacturer. When
you wear Kaysers you are
guaranteed pure silk and pure
dyes-and you need have no
doubts-you run no risk.
Your pocketbook will prove
to you that pure silk and pure
dyes give long wear and
economy.
AS to price.
To pay less than S1.5O is
extravaganza. For that
amount you can get a very
satisfactory hosiery-full fash
ioned-pure silk and pure dyes.
Naturally. if you pay more you
get a higher grade with clocking.
lace panels. etc.
What about runs" This Is a
constant annoyance to every HaInan
How disappointing it is to pay good
money for pair of hosiery only TO
find after wearing them few times
that garter runs appear. :" ''o.e@
A clever invention ends this IAN
noyance. 1t is called the Marvel
Stripe.+ This is an exclusive fea-
ture in kayser Hosiery and saves
every kayser wearer from eSpense
and annoyance. o' ood
Style features: To slendeariizz9 tie
ankle. Kayser offers the Shipper
Heels This is style feature eshici,
every woman appreciates. 'sm..Is,
Colors: While itemized last, this
is of first importance tor every
woman at this time because. Of the
desire for ensemble matchiTgs..',a.31..
All the wanted colors andtr rnnts
can be had in Kayser hosieEy-fHus
combining the mode of the ,marliaat
with long wear and econonfJs n n.'is. ".s.
rsK23IkS
= OF 5ri
bonl
While the hosiery situation. IS ,ap-
parently so confusing. you will real
ize that after all it is really sia3ipte
matter to reduce your anniiaf hos
iery budget-the first REQUESTS be
ing to decide always to buy a high
grade brand.
To specify Kayser and to insiSt
upon it's a safe way-an ecenon1i-
cal way. You get the utmostHjn
beauty. the latest colors, and also
economy. "t;Ao
Kayser hosiery is made with the
principle ever in mind which will
make women gladly say: -
II prefer Kayser hosiery because
I get the finest and l save about
$50 per year 80 ~
You can buy fewer pairs if YOU
buy Kaysers because they last 1onp-