The Washington times., 1925-05-20
JEAN ELIOT'S GOSSIP OF SOCIETY
PAULINA'S MA
I'm THE NEWS
AGAIN.
To Join Ranks of Famous
Beauties Newly Immor-
talized in Ads
By JEAN ELIOT.


TN intervals between playing with
Paulina, Mrs. Nicholas Long
- worth has been sitting for a
portrait-to be used, If you please,
in connection with an advertise
ment for a famous beauty cream!
Don't faint. It's really being
done nowadays in the most eXclu-
sive circles and why shouldn't
s'Princess Alice be included in
such a gallery of notables as Queen
Marie of Rumania. admittedly the
loveliest queen in all Europe: Lady
Diana Manners, the famous English
beauty, and Mrs. Reggie Vanderbilt,
all of whom have been immortnlizad
In full page adds sponsoring GER
tain well-known brand Of face
cream?
Representatives of the advertising
agency which handles all the work
OF the cold cream company in ques-
ton have been camping on Mrs.
Longworth's trail for months, we'll
knowing that the name Of "the
Colonel's" handsome and magnetic
daughter would have, for some in
applicable reason, more advertising
pull than that of any woman
in America. And now, with a dot
for Paulina to be considered and
some SIS .0O0-I'm told-offered FOR
the privilege of using her picture
and her name. she has consented.
Mrs. Longworth has always been,
like centain English women OF
high station, so sure of her position
that she could do just about as
she pleased. It pleased her to do
this, none of her family had any
objections-so for the next few
months her friends will be scanning
fhe advertising pages OF the cur
fcss magazines with considerable
interest" :"
''T. R." Himself ImmOrtaliZed
In Coffee Adv; Mark Twain Again.
And after all, everything is grist
that comes to the mill of modern
high class advertising. The great
'T. r." himself is presented to
readers of current periodicals-full
page-as having written his Win
ming of the West" inspired by cop
ious drafts of a special brand of
coffee. And Mark Trains famous
white serge suits are recalled to
memory with the pretty tale Of
how, after having had them French
cleaned for years, he ordered his
servants to try out washing flakes
which rhymed with 'swans''-onIy
to have them discover after much
trouble that the stuff he wanted
really rhymed with ducks"
The "only Cabinet babies" Jean.
Jane and Joan Davis, with their
brother, Jimmie, are pictured in
many of the current weeklies, their
little garments being washed with
the same magic compound. And
the enterprising promoters thereof
have ranged far afield and "signed
up the Queen of Belgium, the
Queen of Sweden and Princess
Mary, now the wife of Lord Las
celIes and daughter of the King of
England, as sponsoring their pro-
duct for the laundering Of their
children's clothes.
Such elder statesmen as Chaun-
cey Depew have written "testi-
monials'' for publication In connec-
ton with the ads of : firm of
watch maker-in truth the list Of
celebrities who have subscribed to
this new fashion in advertising has
assumed astonishing proportions.
Clever Tactics Pursued In
Lining Up Celebrities As Sponsors.
A side light on the tactics pur-
sued by enterprising firms in lining
UP "contessen, princessen and
serene English altessen-to quote
my beloved "Trilby"-is contained
in the story, which has recently
come to my ears, Of how Mrs. Mar
shall Field came to allow her name
to be used to advertise a certain
high class make or silver, wasn't it?
I remember that this product was
sponsored by a half dozen women OF
great wealth and impeccable posi-
tion in New York society, as we'll
as by Mrs. Field; and that at the
time wondered just how and why
they had happened to go in for
that sort Of thing.
The way of it in Mrs. Fields s case
was this. Young Valentine
Mitchell. Langdon Mitchells daugh-
ter, who had been in Washington
a good deal during the war, playing
about with the very smart set. and
to whom Mrs. Field had taken
rather a fancy, suddenly decided to
90 into the advertising game. Mrs.
Field was one OF her prospects.
The natural instinct of this rather
conservative matron was to refuse.
But the girl told her prettily how
much depended upon her success
possibly the continuance OF her job
as we'll as the commission of $1,000
or SO which she had been promised
so Mrs. Field eventually consent
ed and promptly turned over to the
enterprising young agent the $1,000
or $4,000 which came to her for
the use of her name.
Valentine Mitchell has left the
advertising game and has mar
RED into the East Sixties. just off
Fifth avenue" so / don't suppose
there's any harm in telling the tale
now And it is rather illuminating,