San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-08-16
DELUCE
!! NTINUES
/ At PLANTS
Productions Increase When
Buyers Take Advantage
Of Low Prices. W.
By ROY c. HAYS
liversal Service Automobile Editor.)

Universal Service Automobile Editor.)
DETROIT, Aug. 15.-The manner
In which the public is buying auto
mobiles in this normally slack part of
the year is surprising.
Not only are the recent new models
selling in huge volume but companies
like Hudson and Packard that did not
join in the price cutting affair of two
weeks ago report continuous and
strong demand for their products.
Early reports from Hudson Motor
Car Company indicate that the month
of August will be another record
breaker. running in the neighborhood
Of 10000 cars.
Packard Motor has nearly 1000 I'M
filled orders, enough to run its plant
from now until the first of December.
Chrysler is operating at the rate of
500 cars n day; Buick at $50; Stude-
baker 500.
DEALERS SEEK CARS.
A survey conducted among sales Of
ficials of the leading Detroit plants
reveals that the public's appetite for
cars is far from being satisfied. 1t
has been some, months since Detroit
has witnessed many driveway auto
mobiles from the plants by dealers,
but they are more noteworthy today
than at any time this year. Many
dealers are bringing their wives and
children to driveway cars, so urgent
is the apparent necessity OF making
quick delivery.
1t is reported through the sales de-
partments that the greatest of all mar
kets, the agricultural sections, are just
beginning to wake up and many or
ders are coming from the corn belt
where prospects of rs bushels Of dol
lar corn to the acre are encouraging
farmers to cast aside old models which
in many instances have been run TO-
900 to 100000 miles.
GREATEST AUTO YEAR.
Where month ago the automobile
executives were somewhat doubtful
year, demand hes been so strong since
the announcement of new low prices
by over a dozen producers that it is
now the general consensus of opinion
that automobile sales the last six
| months will very closely approach
Hhose Of the first six months, and 1928
Will probably go down in history as
the greatest automobile year Of all
times.
There is a prospect Of one or two
additional price cuts, but the trade be-
lieves that the price cutting wave is
practically over with. In fact, there
is a-growing opinion along automobile
row that the increased cost Of rubber,
along with almost certain prospects
of high priced steel and copper that
automobile prices will start up again
before January 1, if not before.
PRICES MAY GO UP.
The recent reductions are looked
upon as an expedient to stimulate fall
business. The. companies have made
enormous strides in reducing operating
costs and overhead costs, but there 10
a limit in this direction and many per.
sons in the trade believe that the pub
lie is getting automobiles cheaper now
thsn it is apt to get them again for
several years to come. Ford Motor
Company's record of 1926 cars in
July, itself a new high record for all
time, is considered q good barometer
of future conditions.
Odds Motor Works, Lansing, Mich,
announces lower prices, combined with
additional beauty of design, additional
power and mechanical betterment in
the Oldsmobile Six. The body types
and new prices f. o. b. Lansing are !:
touring, SS75; coach, $3.50; sport
touring, $3.50; sedan, $1025; deluxe
coach, 5000; deluxe sedan, $1115.