Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-05-03
IN OUR
VALLEY

r HERE is at all times healthy do
l mand on the markets of the con,tr,
for hen eggs.
Hen eggs are quoted in the daily mar
kets from New York, Chicago. St
Louis.
There is no demand for duck eggs.
The reason is plain. ?
Every time the hen produces an egg
she tells it to the world.
The duck wades off, leaves the ees
as If she were ashamed of her act. saws
nothing, goes quietly about her busi.
ness.
The hen advertised. That's why her
eggs are always in demand.
Perhaps AL Parker, La Feria, one of
the best known of the Valleys develop
ers and colonizers, studied the psyche
logy of the hen and the duck.
Parker reasoned it out. He applied
the reasoning to Florida and the Lower
Rio Grande Valley of Texas.
He found Florida the magnet for mil
lions of tourists.
me Valley, with better soil, better
climate, with everything that Florida
has and lot more that Florida hasn't,
had a scattering of visitors where Flo
rida numbered hers in the scores of
thousands.
Why hasn't the tourist sought the
Valley as he has sought Florida, he
said to himself.
81 have it," he said. "Florida ad-
vertises. Florida has employed adver-
tising experts to tell the world about
the eggs in her nest. Florida has
brought big men down to exploit her
climate. Florida tells the world that
if the world has money to spend, the
best place to spend it is in Florida.
"The Valley has everything that
Florida has, but she is keeping it to
herself. The Valley like the duck, has
scattered her eggs around, but nobody
wants them. Nobody knows about
them. They may be good eggs, but the
world doesn't know it"
"Then the thing to do is to get the
web out of our feet, forget the quack
and learn how to cackle. +"
Now Mr.. Parker is urging the Valley
to cut out the quack and do little
cackling.
He returned home from Florida with
an idea. "If Florida does it this way,
why can't the Valley do it the same
way"
So he called a meeting. 1t was held
in his clubhouse near La Feria Friday
night. A hundred and fifty people came
awondering what il was all about.
Parker proceeded to tell them. Told
them in straight. businessman's Eng
Gsh-no oratory. Just plain everyday
conversation with the folks around his
banquetboard.
Parker wants what he termed a he
man" to get the kinks out of the val
lev. He thinks the Valley is willing TO
nav for such a man-at least he THINKS
the Valley should be willing to pay for
such man, if that man can show US
the way to do the job the way it has
been done and is being done in florida
"Pm not a philanthropist, is the
way Mr.. Parker pits it. This IS no
charity proposition. I'll put dollar
into this thing and get two or three
or four back for it" -
He suggests $4,000 for beginning.
lust to carry the thing through the bal
apce of this year. 1t will take that to
nav the advertising executive who VIII
direct the publicity end OF the Vaiie!
Chamber of Commerce. :,
Next year he thinks the Valley VIII
he Glad to make it $4,000. The next
= selieyes that the Valley will double
= or>even treble it.
G. thXp have named ways and means
With Al Parker. as gem
~; IAN, it will meet Tuesday 70
enns;dsr XDw best to go about TINS
th;ns Of telling the world that down
."ins wor,d has its real garden
Snot Aaplace to live. A place to play
,.u pdxker is a practical business
has demonstrated it by his
III land developer and colon
;ger He is living, everyday, among the
neonle TO whom he has sold land.
ne has helped to lay the foundation
NJ ba realizes that the foundation i
comnletedt 1t is time for the Vaiiey =
reap the fullest benefits Of the LABOR,
of the pdst 20 years. p,..
.Tha vay to do it," says Mr.. Parker
.;s to advertise. 1t is the motive
mower, the driving force.
mIl tho Valley back AL Parker!