San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-12-06

a word about the erect upon tnS
public. Il
an the vast amount OF comment
published in the insurance press the
interests of the buyer are forgotten,
as is also the simple economic fact
that the transaction of any kind or
business on a wholesale rather than Q
retail plan results in a substantial
saving.
GROUP PRINCIPLE
Surely it should be recognized by
the local agents throughout the coun-
trv that the interests of their clients
are paramount, and that no change in
methods resulting from the normal de-
velopment of the business should pc
opposed by them if such change is
beneficial TO the public. even though IL
might be to the disadvantage Oh the
agents. -,
Certainly it should be possible 70
insure in a single transaction l0o,oVo
automobiles at less proportional cost
than would be necessary 70 insure
each of them separately. This group
insurance principle has long been rec
ognixed in the life insurance business
and is now making remarkable. prog
ress in popularity. =,
I'VE do not for one moment be-
ljeve that either the Chrysler Cor
poration, the insurance company, the
finance company or the brokers VINO
negotiated the Chrysler-Palmetto con-
tract did so for the primary purpose
of benefiting the public: each OF
them no doubt considered that It's
own interest would be advanced by
this arrangement, but it is, neverthe-
less. the fact that in a business as
highly competitive as the selling OF
automobiles all possible savings must
be and are passed on to the con-
sumer.
SAYS PLAN O. X.
"It appears. therefore, that in con-
sidcring the merits or dement's OF
this Chrysler plan and similar ar
rnngements for handling insurance
accounts susceptible to such treatment
upon a wholesale plan, the interests
OF the premium payer must not DE
,ubordinated to those Of either com
pany or agent"
rIr. Chrysler, in commenting on
the editorial and the Chryslcr plan
generally said
aTbis first change of heart among
me insurance interests indicates that
they are beginning TO recognize that II
s1me new plan, better than a long
established system, is inaugurated,
and that plan is sensible and pet
ter one for the public, they are was-
ing losing economic fight by en-
deayoring to furstrate 1t.
Naturally, the Chrysler Corpora
ton and the insurance and finance
companies which, in combination with
our own organization. made this plan
,-,ssible. had their own interests IN
Scw. We do not dispute that, fof
certainly our interests are best con
served BY serving the public. But,
rs the editorial would indicate. 1t IS
certainly not n censurable selfish IN
forest TO initiate something that IS
NJ material benefit TO the general pup
lie. even il in so doing company
Likewise improves its own position.
SAVES FOR OWNER.
speaking for the Chrysler Corpor-
alton, I do say. and ms emphatlcally
rs Il is possible to say it, that our
one interest in the plan is that OF
cffecting substantial saving TO the
motor car buying public: and by thus
serving the public, We do, indeed. hope
TO increase the sale of our products.
"From so to 81 per cent of all mo-
TOR cars bought today are bought on
The partial payment plan. Savings
10 Chrysler purchasers during the
four months this plan has been in OPP
rration have exceeded $1,000 600.
That saving sas been largely in lower
finance charges big feature of our
plan. 1t is plainly impossible 10
eel cars on partial payments with
ent insurance against fire and theft.
We include this insurance on every
Chrysler car sold because, under the
vcoup plan. we can offer purchasers
Of Chrysler cars substantial savings
on n feature which practically every
automobile owner wants. and which
every purchaser on deferred payments
must have. That $1,000.000 saving
N four months transccnds. or should
transcend, any selfish interest as 10
how the plan affects an old estab-
l,shed system, which such n plan may
lave made antequated. IL is ms fool
ish 10 attempt tn continue n system
that may be old fashioned as il would
be for n motor car manufacturer 20
produce in 1925 a one cylinder ear.
which went cut OF existence years
ago.