davidaulloa/AmericanStories huggingface dataset:
Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1925-06-03
Manufacturer Must Maintain
Quality of Goods Bearing
His Name.
MS REPUTATION At STAKE
Man Who Buys Standard Brands
From Local Merchants Knows
That He Is Getting Full
Value for His Money.

Copyright. 1917. westdkn Newspaper Union)
Time was when advertising did not
occupy the place In the world of trade
that 1t does today. 1t has not been
so very many years ago that the peo-
pie were suspicious of advertising
They were inclined to believe that the
merchant was trying to fool them
with his advertising that he exag-
gerated the value of the merchandise
he advertised and took that method
of trying to get them to buy goods
that he could not sell by the old estab-
lished methods of merchandising.
Those days are gone. The public
now realizes that it is the greatest
beneficiary of advertising.
Advertising has done more in a. de-
cade to establish certain standards in
merchandise than could have been ac-
complished in a hundred years by any
other agency. The manufacturer who
few years ago merely made and sold
clothes now makes and sells the Blank
brand of clothes. The man who for
merly just made hats now makes
Blanks hats. And so ii is with every
thing that one buys today. The manu-
facturer, by his advertising, has built
up his business around trade name
and If he Is to continue in business
he must protect that trade name by
maintaining such a high standard OF
quality that people, when they buy his
products will know just what they are
getting. The consumer when he goes
into store today. does not buy mer.
chandiSe blindly, with the HOPE that
1t will prove to be worth the money
He buys standard goods that bear the
trademark of the manufacturer and
that are backed by the reputation not
only of the merchant who sells them
but the manufacturer who makes them
This has been brought about by ad.
vertising.
No Reputation to Protect.
All this applies to the retail mer,
chants as class but 1t does not ap.
ply to the mail order business. The
man or woman who buys goods from
catalogue house is not protected by
the manufacturer of the goods for the
reason that most manufacturers who
sell goods to the mail order houses
Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1925-06-03
THE KEY
To Better Business
HOME TRADE

you that property controlled by retail
any other kind of business in this country There
money invested in retail than in all the banks
Their sales exceed that of the steel industry.
More paid by retail merchants than any other
class.
More people employed in retail stores than in any
other trade. You the plus anything you like in
regard the retail business Therefore, consider
the and of improving the greatest activity in
Charles Town today This be done by Being Booster
For Charles Town. and by Buying From Charles Town Mer
chant They paying the heaviest and making
Charles Town the Business Center Of the County.
Back them with your purchases here at home.
Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1925-06-03
IS YEARS lrs|

From the Spirit Of u
June 8, 1890: y
Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1925-06-03
~ YEARS Aca

From the Spirit q s.
June 5, 1888: y
Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1925-06-03

do not place their names upon the
goods and therefore have no reputa-
ton to protect.
The great majority of articles listed
and illustrated In the mail order cata-
lOgnes are included In what is known
among manufacturers as stencil
stuff. These articles bear the name OF
the mail order house which sells then
instead Of that of the manufacturer
who makes them. 1t can readily be
understood that any manufacturing
concern which turns out goods thai
do not bear its name or trademark Is
likely TO be very unreliable institu.
ton. 1t is not building up any repu
tation on the quality of its goods for
its products have nothing to distin.
guish them from the products of any
other concern. With no reputation te
sustain and no chance of creating @
general demand for It's goods the only
concern of manufacturing institu
ton of this kind Is to make stuff as
cheaply as possible in order to obtain
the largest possible profit on its prod
ucts.
Same Price World Over.
These facts are chiefly responsible
for the generally prevailing idea tn;
the home merchants do not sell goo,
as cheaply as the mail order hous,
They do sell the same quality of good
that the mail order house sells as
cheaply as the mail order house sells
1t but they cannot sell the standard
guaranteed products of responsible
manufacturers at the same price al
which the mail order house sells its
nameless, unbranded merchandise
Standard goods bearing a registered
trademark sell for the same price the
world over and the manufacturer
guarantee stands back of them when
they are sold In the smallest village
in the country just the same as when
they are sold in the stores of the larg.
est cities.
This Is what the national advertis-
ing of the manufacturers has done
for the consumers of the country. II
has enabled them to go into their home
stores and buy merchandise which they
know from past experience or from
the reputation and guarantee of the
manufacturer will give them satisfac-
ton. They are not buying blindly
and hopefully when they buy from the
merchants In their home towns. They
are buying with the knowledge that
they are getting their moneys worth.
When they buy advertised brands they
are getting double protection, that
which is afforded by the responsibility
of the retail merchant and that which
is given by the reputation and guar
antee of the manufacturer. When they
buy the unknown brands of goods
that are offered by the mail order
houses they are getting neither kind
of protection.
Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1925-06-03

There are about $4,000 deaf and
dumb persons in the United Kingdom,
between 5000 and 1900 residing in
London.
New Britain herald., 1925-02-17
Hebrew Free Loan Assn.
 Holds Annual Meeting

The general meeting and election of officers of the New Britain He- brew Free Loan association was held at Talmud Torah hall Sunday. The annual report was read and &C., cepted. The officers elected are as follows: President s. Greenberg; vice. president, M. Weinstein; treas- ufer, I. Goldstein; secretary, J. Cor fain; board of trustees, N. Rosen- blatt, chairman; M. Zablatsky, J. J. Jaffe, H. Weiner and G. Koplowitz.
 After the meeting a banquet was held, 15O being present. President Greenberg was toastmaster and de- livered the address of welcome. He introduced Abraham Goldberg of Hartford, who was the principal speaker of the evening and who spoke on philanthropy. Mir. Gold berg praised the officers and mem- bers of the society for their work and energy and extended his con- gratulations and wishes for a suc- eessful future. Other speakers in- cluded Rabbi J. H. Aronson and Nor ris Cohen, who are members Of the honorary board. After the banquet Fred Wrinkle auctioned of a cake presented by a member of the asso- citation. A letter from Mayor A. M. Paonessa, congratulating the associ- ation on its work, was read.
New Britain herald., 1925-02-17

that many foreign born women are unable to attend the sessions of the evennig school because of their families. According to this pro- gram afternoon social gatherings will be held in the various schools. Foreign born women, who are not familiar with the English language and who are unable to attend the sessions of evening schools. will be invited. Their children who are not old enough to attend the public schools will be taken care of by either school officials or some per- son who will be secured for the work. These socials will be in charge of women whose services are voluntary. Programs will be presented. tea will be served and at the same time those in charge will endeavor to get the foreign born women interested in the American, ization work ultimately bringing them to evening school.
New Britain herald., 1925-02-17
PODESTA-COLTTRY

Anthony Podesta of 539 Main street and Miss Mary Helen Coltury of 123 Forest street were married at St. Mary's church yesterday morn- ing by Rev. Walter Lyddy. Virgil Coltury, brother of the bride, was best man, and Miss Rose Podesta, sister of the groom, was bridesmaid, The bride wore a navy blue travel ling suit and carried a shower bou- quet of white roses and lilies-of-the- valley. The bridesmaid carried a bouquet of yellow roses.
 A reception at the home of the bride followed the ceremony, after which the couple left on their we'd ding trip to Washington, D. C., and Baltimore, Md. They will reside in this city.
New Britain herald., 1925-02-17
MASS MEETING OF
 EVENING SCHOOLS
Broad Program to Be Carried
 Out Next Month

James E. O'Brien. director of the evening schools, has called meet ing of the evening school principals tonight to discuss plans for mass meeting of all evening school stu dents, which will probably be held in the Central Junior High school auditorium the latter part of March.
 One of the features of this meet ing will be the singing by the stu dents of the schools. Rehearsals will be held prior to the time of the meeting so that the students will be familiar with the songs and will be able to sing them without copies. At this meeting, too, certificates of accomplishments. or cards, showing the grades completed by the stu dents, will be presented. Plans are also being made to have some prom inent speaker address the meeting. The purpose of this meeting Is to encourage the students to attend the sessions of the school. to provide a change in the regular program of the evening schools and thus pre- sent a new phase of Anericaniza- ton education.
 Classes in Citizenship
 Americanization Director O'Brien is conducting classes in citizenship at the Central Junior High school on Friday evenings. The first ses- sion was held last Friday evening with an attendance of fl. Members of this class will appear before the United States Naturalization Court, which will be held Saturday after noon, March '. at 2 o'clock in the common council chamber in City Hall.
 The evening schools will be in session Thursday evening of this week, In addition to the three regu- lar sessions. Next week sessions will be held only on Tuesday and Thursday evenings, as on Monday Washington's birthday is celebrated and Wednesday is Ash Wednesday. The following week, and as many weeks as is necessary four sessions will be held to make up for lost time. Some time ago one session was missed because of severe snow storm and next week two more ses- sions will be missed. This making for lost time Is made necessary by | the rule of the state board of edu- cation that 75 sessions must be held in order to receive the state eve ming school budget allowance. Graduation of Continuation Classes
 The graduation of the continua- ton classes of the Central eve- ming school will be held in the Gen. tral Junior High school auditorium on Thursday evening, April 2. The members of this class are those who were forced to leave the Junior High school before gradua- ton and by attendance at these ses- sions were able to make up the most important subjects which were lost by their leaving school early.
 On April 3 the reception of the graduates and the evening school etachers will be held in the Central Junior High school auditorium
 United Parents and Teachers Meet
 A meeting of the United Parents and Teachers association will be held in the Central Junior High school auditorium on Tuesday eve- ming, March 3. At this meeting a plan similar to the Erie Plan," for afternoon classes for foreign-born women, will be presented.
 At the present time 1t is found
New Britain herald., 1925-02-17
SWIKLAS-NILES
Peauabuck Resident Takes New Britain Girl For His Bride At St. Andrews Church.

The wedding of Miss Anna Niles daughter of Mrs. Mary Niles of 5S4 Stanley street and Andrew Swiklas, Jr., son. of Andrew Swiklas of Pe- quabuck. took place this morning at 8 o'clock at St. Andrews church. Rev. Edward V. Grikis officiated. The maid of honor was Miss Mary Niles and Miss Theresa D. Kerner was bridesmaid. Joseph Chick was best man.
 Ind bride was attired in a gown of wdite satin with overdrapes of French lace and carried a bouquet of American Beauty roses. The maid of honor wore yellow chiffon with hat to match and carried yellow roses. The bridesmaids gown was of burnt orange with hat to match and she carried a bouquet of orange roses.
 The gift of the bride to her at. tendant was an amber manicure set and the groom gave the best man smoke stand.
 Following theA ceremony a recep- ton was held at which there were 200 guests present. MT. and Mrs. Swiklas left on wedding trip to Niagara Falls and upon their return they will reside at 5S4 Stanley street. MT. Swiklas is proprietor of Pines gas filling station at Paqua- buck.
New Britain herald., 1925-02-17
KEEPS HIS SECRET
But Phila Man, Missing 25 Years And Now Restored To Family, Says He Is Happy.

Memphis, Tenn, Feb. 17-Why Henry I. Koenemann, 67 formerly a shoe m4Nfacturer, left his home in Philadelphia 25 years ago, changed his namk to Henry c. Schwenk, and came to Memphis, leaving no clues, still remains a secret.
 The aged man was happy last night. He smiled as he heard the cherry greeting of his two sons as they bent over his bed at hospital.
 Henry c. Koenemann, Jr., associ- ated with a Philadelphia cotton firm, and Joseph c. Koenemann, a cheer greeting of his two sons as rived in Memphis yesterday.
 The father has been suffering an attack of paralysis since Febru- ary 2.
New Britain herald., 1925-02-17
Report ExOnerates
 Woods and Greenstein

A report exonerating Prosecutor J. G. Woods and Assistant Prosecutor w. M. Greenstein from failure to cooperate in prosecuting building code violators, has been prepared by the investigating committee and will be presented to the council tomor- row evening. The committee reports that the official who made the charges failed to appear to substan- tiate them, and that the building in- spector reported no failure to CO., operate.
 The city plan commission has also prepared a report urging the ex- tention of Pleasant street, from East street to a proposed street between Austin and Belden streets.
New Britain herald., 1925-02-17
Obliging Murderer

Tokyo. - A young Japanese stu- dent after killing Kimimatsu Naka- gawa, principal of a large school, went to the latter's home and told his wife where she could find the body He then disappeared. The staying resulted from dispute be- tween the principal and the student over his conduct in school.
New Britain herald., 1925-02-17

Prunes now are, dried by elee- trieity. .........- -...---z---
New Britain herald., 1925-02-17
PRIEST DESTROYED WILLS

A hearing on the estate of the late Rev. Patrick Daly will be held In probate court, February 2S. Father Daly left no will, although he is known to have prepared two, both of which evidently were destroyed.
New Britain herald., 1925-02-17
rpaNsER OF CITY FUNDS

Transfers of funds will recom- mended to the common council by the board of finance and taxation Wednesday evening, as follows: From Municipal Ice to City Build ing Fund, s4,00O; from Municipal Ice to Interests and Discounts, s2,4o0; from Fire to Interests and Discounts, s1,3O0: from police to Interest and Discounts, $500; from Taxes to Interest and Discounts, s2.00O; from Emergency to Interest and Discounts, s2.000: from taxes to streets, s37,000: from Taxes to Widows, s1,OO0; from Taxes to Schools, s2.0oO; from Emergency to Health. S6,500; from Emergency to Incidentals, s7,5OO; total, ss6,2OO.
 It will also be recommended thai s21,oOO, represented in income not calculated, be transferred to the school committee. .
New Britain herald., 1925-02-17
COMMUNICATED
Checks for Incorrect Amount Re-
 ceived by Motor Vehicle Dept.

Hartford, Conn.,, Feb. 16, 1925. New Britain Herald,
 New Britain, Conn. Gentlemen:
 The article in your paper issue of February 14, about the Connecticut Motor Vehicle Register, I notice mentions the price as $500 per year.
 The release sent to you and all other publicity quoted the price of s4.O0 per year which is correct. If you can do anything to correct this I will appreciate it because sub- scriptions are coming in with $500 checks instead of $4.000.
 Thanking you for your cooperas tion, I am ,l.5,l .a. sY.
 Very truly yours,
 ROBBINS B. STOECKEL.
 Commissioner of Motor Vehicles.
New Britain herald., 1925-02-17

Sub standards of $500 McCallum or Holyoke makes. All silk and lisle top. Full fashioned. All the shoe shades Wednesday only, $1.4s.
 CD. & L.--Main Floor)
New Britain herald., 1925-02-17
CIVIL SUITS FILED

Albert Vitalli has been sued for $200 damages by Frank Stone and D. Skal of Hartford. Nair & Nair issued the writ, which is returnable in the city court the first Monday of March.
Rassvet = Dawn., 1925-11-26
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