Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1925-07-15
BOOST HOME TOWN" DRIVE
WINS NATIONAL-WIDE PUB
LICITY
National Manufacturers Cooperate
Similar Activity Being Encouraged
in Towns Throughout Country by
Local Loyalty League of America


Eight months ago, the Local 10y
atty League of America was organiz-
ed by the Calumet Baking Powder
Company of Chicago, to study ways
and means of encouraging national
prosperity through the improvement
of business in small cities, towns and
villages. Other patriotic manufact-
urers were quick to sponsor the
movement which rapidly gained
momentum.
Analysis of surveys made in many
towns brought the development of a
broad-gauged educational program
embracing newspaper editorials and
advertising, a 100000 feature NOV
ing picture film story named "My
Home Town" starring Wesley
'Freckles' Barry. essay contests,
and long list of other campaign
features to be made available to pro-
gressive groups in all communities,
for promoting local loyalty and a
hearty trade-at-home community
spirit.
Bankers, students of economics,
and keen-sighted business men in
general, have long realized that
something should be done to infu-
ence residents of the smaller cities
towns to buy all their needs in their
home town. Every towns progress
and the general prosperity of its citi-
zens depends on the degree of loyal
ty shown to the home towns BUSH
ness interests.
As one far-sighted business man
has said. eff you buy outside of our
town, and | buy outside of our town,
and other local people follow our ex-
ample-what will become of our
town."
A community is only as good as
its citizens make it, and business is
the cornerstone on which the COM
munity structure stands. Business
depression, buying from mail order
catalogs and peddlers from other
cities, and frequent shopping visits to
big-city stores by the people of any
town, make dead towns" Fewer
workers are able to find employment,
pay rolls are necessarily lowered, the
local money circulation is diverted
to some other town, and property
values decline. Every local person
is affected more or less. If public
improvements are to be maintained,
taxes must be increased where local
business transactions remain at such
low ebb that few people are finan-
cially able to pay their share Of
taxes.
Modern stores, with up-to-date fix
lures, complete stocks, and attrac-
tive display windows; well-illum-
mated business district; good streets.
roads, schools, churches, parks and
Fairgrounds; and last but not least,
better homes and greater family
comforts are each made possible
through the maintenance Of local
prosperity which depends entirely
upon the amount of business trans
acted within the town.
Newspapers ard other publications
throughout the country are taking
up this local loyalty movement and
are giving it their fullest support
and cooperation.
Most local people are hometown
boosters and literally support our
enterprises which is evidenced by the
many successful business concerns
that have participated and prospered
in our city's steady growth.
Nevertheless, we are each of US in
clined to overlook the many advan-
tages of living here, and the great
need of every individual constantly
doing his or her "bit" toward making
our town better place to live in.
That is the fundamental Of good cit
izenship. It is our debt to other
generations who follow us. This can
only be accomplished thru loyalty to
home enterprises. For this reason,
LET'S EVERYBODY BOOST.