Evening star., 1925-01-07
GOODyEARS OBTAIN
CLEVELAND STATION
WAX, Operated by Union
Trust Company, Will Be-
come WEAR January Is.
Special Dispatch to The Star.


CLEVELAND, Ohio, January T.
WAX. Cleveland's pioneer broadcast
ing station, owned and operated by
the Union Trust Co. for the last two
and one-half years, has been sold to
the Goodyear Tire and Rubber Co. OF
Akron.
The call letters of the station will
be changed from WAX to WEAR
The wave length and hours of eve
ming broadcasting will. however. re-
main practically the same, and WEAR
Will continue to divide time with sta
tton WTAM. The transmitter studio
and towers will remain in their pres
ent location. and the change from
WAX to WEAR will be accomplished
without any break in programs.
Through WEAR the Union Trust
Co. will continue to broadcast twice
daily market and produce quotations.
weather reports, financial news and
the like for the benefit Of out-or-
town bankers, farmers and business
men. This broadcasting will. how
ever, be considerably condensed and
will be done daily, except Saturday y
afternoon, between the hours of 80
and 12 a. m. and go and 4 pm.
'In selling our station" said Al
lard Smith, vice president of the
Union Trust Co, we feel that we are
stepping out of a field which has de-
veloped far beyond the province of
a bank.
Outside of scope.
We established our station pri-
marily as a means of providing a
financial and business service to out
Of town farmers, merchants, bankers
and other business men-men who
could use this service in a strictly
financial way. In short, our broad
casting bore much the same relation
ship to the bank as our income tax
department, our investment service
department or any other strictly
service department of the institu-
tion. Then came the public demand
for evening entertainment programs.
Throughout the past two years the
Union Trust, with the cooperation
of the Cleveland News, has endeav-
ored to fill this demand, although it
was considerably outside the usual
scope of activity of financial insti-
tuition.
This last year has seen a trtmend-
Gus development of radio as a COM
mercial business. In fact. il seems
highly probable that within a few
years, following the example of GER
tain New York stations, a broadcast
ing station may be in and of itself
just much commercial institution
as a newspaper or magazine.
1T is not the function of a bank to
operate a commercial broadcasting
business, and we are very glad to step
out and turn over that end of radio
broadcasting. as far as this station is
concerned, to the Goodyear company.
We have retained. however, enough
broadcasting time during the day to
continue our original financial radio
service-that is. the furnishing of
market quotations and financial news.
The Goodyear Tire and Rubber Co.
is planning TO extend the broadcasting
of WEAR considerably beyond that
OF WAN. Every effort will be made
to obtain the very finest musical talent
for WEAR. j. NJ. Thornburn, WAX
engineer, will remain as engineer of
WEAR WAX will become WEAR
January 10, and the event will be her
aided to radio fans by an exception
ally fine program, which will constitute
the farewell program of WAX and
also the opening program of WEAR.
UtUil then the Union Trust broadcast
ing will continue as usual.