Evening star., 1925-05-21

Mr.. Brosseau said, and their reports
will be completed by early Fall for
submission to a general conference OF
those interested.
A regional and city planning schema
providing for complete industrial, COM
| mercial and social organization Of ::'
entire area was advocated as an ap.
proach to the traffic problem by Har-
land Bartholomew, engineer of st.
Louis City Plan Commission, before
the transportation group. He de-
scribed higher buildings and greater
concentration of business In American
cities as symptoms of economic
waste Design of an adequate street
system and traffic regulation based on
its natural flow, Mr.. Bartholomew
said, were further aids to solving the
problem.
Regulation of motor common car.
by w. d. B. Ainey. chairman of the
Public Service Commission Of Penn
sylvania.
The National Association Of Com.
mercial Organization Secretaries at
their annual meeting at the Willard
last night were addressed by Robert
r. Ellis of Memphis, Tenn, on prob
lens of distribution.
IF a merchant goes so far in the
Sdic VI iliS IIlcICfldIlulSc tndl lie NcIScS
upon Misrepresentation" Mr.. Ellis
said, ''he is an enemy not only of
society at large, but of every mer-
chant who does not misrepresent.
Sees Too Many Sales.
There are too many sales. Ere
quent sales demoraliZe trade and un-
dermine the business integrity of the
individual merchant. There are, Of
course, legitimate sales. at which gen
uine bargains are offered. Probably
it would be difficult to make the pub
lice believe 1t, though. There are
sales named after the four seasons,
sales named after articles-and when
a merchant has exhausted every pos
sible name he merely calls 1t a
Gigantic sale The advertisements
for these sales embrace every superla-
tive In the English language, and
make more promises than a June
bride. The pitiful thing about these
sales is that they defeat their own
purposes. They only delay business.
Gigantic sale. The pitiful thing about
these sales is that they defeat their
own purposes. They only delay busi-
ness.
More serious is the fact that the
public has to a large extent lost con-
fidence in retail mercha ndising. Only
we'll disciplined advertising copy and
united effort by merchants to set
and maintain fair price will remedy
this situation"
War Still Felt.
World trade Is still feeling the reac-
tionS of the World War. Julius Klein
director of the Bureau of Foreign and
Domestic Commerce, told the Amer
lean Trade Association Executives at
their annual meeting at the Willard
last night. 1T was perhaps inevitable
that the bitterness which followed in
the wake of the great conflict" said
Mr.. Klein, should revive long
dormant suspicious and engender
animoSties. even in matters of every
day commerce. On every hand we
have been confronted with arguments
that the war itself was caused largely
by trade jealousies. The terminology
of battle seems to have been trans
ferred to trade, and we hear of tariff
wars, commercial clashes and numer-
Gus other displays of force and com
pulsion in the struggle for CONNER
cial superiority. But out of all this
welter of conflict there gradually is
dawning a new concept Of the real
basis of permanent trade advantage
an understanding that commercial
success is not to be achieved by the
brutal tactics of war.
Even at this late date the total
trade of the world is 15 per cent
below that of 1913. as measured in
terms of quantity and not value. In
Europe the lag is greater-not less
than 25 per cent for the continent as
a whole and from 35 to so per cent