Evening star., 1925-01-04
PLAN TO TAKE PART
IN SILVER JUBILEE
Automotive Trade Associa'
tion to Send Delegates to
New York Show.

In view of Washingtons forthcom-
ing annual automobile exhibition
members of the Washington Automo-
tive Trade Association are planning
officially to attend the silver jubilee
show in New York next week.
In addition to inspecting the new
models during the exclusively trade
showing prior to the formal opening,
many members will stay over for the
days following in order to study the
public's reaction to the new offerings.
according to Rudolph Jose, chairman
or the organization show committee.
The show committee, he says, is
particularly interested in making this
years display in the District a motor
lists show in every particular. and its
sojourn at the silver jubilee exhibi-
tion In New York is to be for the pur-
pose of determining what the 1925
motorist wants in the way of dis
plays.
Will Inspect All Models.
With many manufacturers making
4 long line OF cars--too many for any
one dealer 10 exhibit in full" says Mr..
Jose, 'ft is essential to know just
which models the public is most likely
70 be interested in. The models the
public takes a special liking to at the
New Work. exhibition will, accord
ingly, be among those featured at the
local display, January % to 81.
From all indications it appears
that the motoring public will take a
special interest in three different
types of cars. These are the low
priced quantity production closed
cars, the higher grade closed cars
and the very fancy roadster or sport
touring type of car. Sales DUNG the
past few months have indicated such
a reference among car buyers, but
the New York show may tell a diff
ferent story.
1T is with view to making the
National Capital show the most prac-
tical motor car exhibit ever attempted
in this city that the committee will
stay over in New York, following the
trade days in order to feel the pulse
of the public.
Feel Pulse of Prospective Owners.
The Washington Automotive Trade
Association is particularly interested
in feeling the pulse OF those men and
women who are not as yet car owners
What will they demand in the way of
exhibitions? And Will their tastes be
different from those OF the 1000. 900
persons who are already owners?
The motoring public continually
reveals its preference in its purchases.
With the general public, however, 1t
is quite different.
Suppose the general public should
take liking to some OF the models
that are not SO popular at the present
moment. Conceivably there might be
a vogue for roadsters with disappear
Ing rear seats. There might be A de-
mand for the seven-passenger closed
model. Or again, public interest
might center upon those models which
manufacturers continue merely to
satisfy a small but valued clientele
that does not fall in with the general
trends.
Important Sales Factor.
mo one can predict with assurance
just what the general public will de-
mand, and this general public is still
an important sales factor. 1t must
be satisfied, otherwise II is unwilling
10 invest in cars and join the great
and growing motor clan.
On the other hand, IL is highly i'm
portant to see that these newcomers
do not buy models that are impracti-
cal for their needs. Here the ex-
perIence of old line car owners is
particularly valuable. Regardless of
what particular extra models are fea-
tured at the Washington show the
Washington Automotive Trade Asso-
citation will be careful to have on dis
play all versions of the several most
popular types of cars, both as a
means OF satisfying veteran motorists
and as a means of showing newcom-
ers what the veteran motorists have
found to be most practical for gen.
eral USE