New Britain herald., 1925-01-09
NOW
 MADE IN AMERICA
United States Exports, Rather
 the Imports, Beauty Aids

l ions and the country is even ex- porting aids to beauty to the ends of the earth.
 | 'Cosmetic,'", continues the bull letin. lis derived from a Greek word meaning to adorn' or to beautify;' and the term serves In its strictest sense to weed out the large group of perfumes and soaps and certain other accessories used in the negllgee period of milady's | day that cannot be considered di- rectly to enhance her appearance Rouge from 8 Flower and Bug
 "The big three in the world of cosmetics are powder, rouge and cream; and of these stand-bys of the feminine toilet table the United States exports about $2,500,00 worth annually. This probably is close to the value of the imports of these specific substances, for the greater part of the $9,O0O,00O worth of 'perfumery and cosmetics brought into the country each year is made up of perfumes and per fume materials. Many times the amount of the exports and imports of powders, creams and rouges- are consumed in American boudoirs - and on American street-corners --- for the value of the products turn ed out annually by the perfumers and cosmetic manufacturers of the United States is between $75,000,- 900 and $lOo,O00,000.
 For the best rouge the con- sumes of the United States must still look beyond the country's borders. The original coloring ma terial was dried red corollas of the thistlelike satflower plant of the Near East The plant Is cultivated in France and still is the source of the bloom on millions of rosy cheeks. Much of the coloring mat ter of commercial rouges is car mine, the red obtained from the crushed, dried bodies of the cochin cal insect, also a foreign substance. | Powders from Stone and Starch Face powders are made of ground and ..holted tale and chalk, rice powder and corn powder. Of the last named ingredient America possesses vast quantities but un- l fortunately the grains of corn starch are about three times the size of those of rice starch and therefore do not make as high grade face powders. Much rice is grown 4n the United States and home produced as well as imported rice powder is metamorphosed into the Pogdre de Rig of the cosmetic counter.
 "Themendous quantities of tale and chalk are used annually in the form of talcun powder and in com- bination, with rice and corn pow ders. Low grade powders are made from domestic tale mined in sev- eral eastern states, but for the highest grade powders the manu- lecturers import their materials. Annual imports of tale and chalk amount to about 10,000,000 pounds from Italy and 5,OoO,OOO from | France.
 Cold Cream Cosmetic Patriarch "Cold cream is the typical cream cosmetic and one of the oldest of the beauty aids used today, Saw ages started the cold cream habit millions of years ago with rancid butter and salt. With vanishing cream. a slight modification, cold cream today makes up an impor- tant part of the cosmetic business. Those creams which are built on vaseline, lard and lanolin, or wool grease, are entirely domestic product. Liquid paraffine has be- come the most popular base recent ly, however, because it does not rancid, and for this ingredient man. ufacturers must depend largely on importation. Large quantities are brought in annually from the Dutch | East Indies and British India. Face powders and rouges are largely for application to the l cheeks, but no other facial feature has been permitted to escape the cosmetic specialist. There are henna and other washes for the hair, eye brow pepcils, 1ipsticks, lash pastes, and Shadow coloring for eyelids. In addition the we'll appointed cos metic shop offers hand lotions and 1 nail polishes and channels, and such general cosmetics as skin foods, complexion clays and sunburn re- movers.
 Coconuts Contribute "Skin oFOd"
 "Henna is extracted from the leaves of an Egyptian plant. The coloring matter of eyebrow pencils and lash pastes may be India ink or coal tar dyes, Most lipsticks are made of grasses stiffened with bees wax and coloreds with carmine. or safflower. The majority of the hand lotions and vanishing creams con- tain glycerine, of which the United i States produces ample quantities. Nail polishes usually contain tin oxide and nail varnishes and enam- els consist of resinous gums, most ly imported. The ingredient par eX- cellence for skin foods is cocoa butter. the fat produced as a by product in chocolate and cocoa manufacture. The cocoa butter im- ported as such comes chiefly from the Netherlands and Germany, but large quantities Of cacao beans are brought in from South America and the West Indies.
 "Women are not responsible for the entire consumption of cosmetics in the United States. Shaving creams are probably mans chief cosmetic standby but large quanti- ties of talcum powder are used by men after slaves and baths. Mans other cosmetic demands help to use up considerable amounts of shaw ing lotions, manicure supplies. shampoo mixtures and hair tonics
 'If cosmetics be made an in-