The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1925-03-11
YETSINGA EXPLAINS
why USED BUCKS
SELL READILY
High Quality Built in at Factory
Makes Them Stand Up Under
Driving Conditions He De-
clareS

CAG&@O
Because of the fact that they real
ize and understand that a Buick which
has been driven a few thousand miles
still retains all the mechanical per-
lection and quality Of manufacture
that was BIZ. INTO it at the Buick
fac.cry, is tha .eas0n that 30 many
people purchase used Buick cars" says
Bcb Yetsinga, manager of the Boze-
man Auto company, local Buick dis
tributOrs.
"Experienc~1 motorists know THAI
the mere fact of a Buick having been
driven does not alter in the slightest
degree the correctness of buick de-
sign or the quality of Buick manu-
facture. In every vital point the used
Buick meets the expectations and de-
mauds Of the buyer. He sees in it
sound value for his money. If this
were not so there would not be so
many used Bucks sold to persons of
sound business judgment who study
the matter from a purely business n
gle and who buy used Bucks, in pre-
ference t. new cars of a cheaper
make, because the used Bucks yield
them bigger returns for their invest
ment.
"These people know that when they
buy a new car of cheaper make. they
%carnot expect to find in it the same
quality that they find in a used Buick
which they can bny for approximately
the same price.
at is perfectly natural for an auto
mobile to depreciate in market value
because it has been used. Nc matter
how good its condition, it is not to
be expected that a used car will COM
mand a price approaching that of a
new car of the same make. But it is
"a fact hat ordinary wear and tear on
a Buick does not %depreciate the me-
chanical quality of the car below the
point indicated by the difference in
the market price and the list price
when the car was new.
"The depreciation in value is largely
the result of the unwillingness of the
purchaser to buy a used car unless he
can do so at an appreciable saving
under the price of a new car of the
same make. This un%willingness is
not always due to the fact that there
has been q material decrease in the
used cars value but exists simply be-
cause Of the human desire to own
something new rather than something
that has been used.
Experienced motorists know this.
Therefore when they have only a GER
tain amount of money to invest in a
car many buy a used car of recog-
nized make, knowing that they get
greater value than in a new car at the
same price. Used Bucks are par
ticularly popular with this class Of
motor car buyer. They are familiar
with Buick reputation and they see
hundreds of Bucks IN their communl-
ty giving faithful service to their
owners over a long period of years.
"There has never been any ques-
, ton az to the correctness of the en-
, lgineering principle on which the Buick
is built. There never has been any
question as to the quality of material
used in building the Buick. There
never has been any question as to the
high quality of Buick workmanship.
z And there never has been any ques-
ton as to the high caliber Of Buick
: Authorized Service, available in nearly
z every town and hamlet in the United
2 States for the owner Of a Buick re-
CARELESS Of the cars age.
~Buick cars have established in the
: minds Of the general public a rsputa-
Continued on Page Sixtee1)