The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1925-01-08
BODIES ARE BUILT
BY ST'UDEBAkER
All Studebaker Bodies Are
Built by the Studebaker
Company.
CREATED NEW DUPLEX

Local exhibition of the new Stude-
baker models is bringing home to mo-
florists with new force the fact that
Studebaker manufactures its bodies
and cars complete, in its own plants.
Well-informed car-owners have long
recognized the fact, in which Stude-
baker is unique among the large build
ers of fine cars, but it is more strik-
ingly apparent this year than ever be-
fore to the car-buying public at large.
Developed New Duplex.
Development of the new Studebaker
Duplex bodies-which for the first
time in automobile history combine the
advantages of the open car with the
comfort and protection of the enclosed
canvas made possible, authorities de-
clare, by the fact that all Studebaker
bodies are designed by Studebaker ex-
perts, working and thinking for Stude-
baker alone, and that the actual build
ing is done in Studebaker's own mod
ern, completely equipped $10,c0o,000
body plants.
A parallel situation is noted in the
detailed perfection of Studebaker's
new, all-enclosed body models.
Distinct New Type Beauty.
The new Studebaker models present
striking beauty of appearance and An
ish, in which there is an instantly app
parent note of originality. This is
notable not alone in the longer lines,
new lamps and tenders, higher radia-
tors and sides on lower hung bodies,
but even in the finish and color
schemes.
Enthusiastic comment upon their
beauty is heard everywhere-almost In
variably concluded with the remark:
''But what is 1t that makes them SO
different from the other cars see =
This question is answered by the fact
that Studebaker body designers de-
sign for Studebaker alone; that Stude-
baker bodies are built to be fitting
and harmonious part of Studebaker
cars as whole. Naturally, experts de-
clare, in Studebaker cars the very lines
and proportions must have distinction
and originality that other cars cannot
possess.
The same principle applies, they
point out, to every detail of the en-
closed body models; the specially de-
signed seats and their arrangement
the genuine mohair used for uphol-
stery, the instruments, hardware and
fittings. Every item is specifically de-
signed or carefully selected for Stude-
baker cars alone.
Nauv Gin 400 OO0 plant
For production of the new closed
models, Studebaker's new $10,000,000
body plant-given over solely to the
building Of Studebaker bodies--is in
operation at South Bend, Ind. The en-
tire automobile industry knows no
body plant more modern in methods
and equipment, in the opinion Of prom
inent engineers.
In the organization, building and eq-
Tipping Of its body plants, Studebakez
has accomplished something matched
by no other large maker of fine cars,
it is authoritatively stated. For in q
car body only the most accurate of
craftsmanship can be accepted--or else
it ceases to be fine car. Too, only the
highest quality of materials--from
frame to upholstery and the varnishes,
paints, enamels and lacquer with which
the body is finished--may be used.
Men high in the lumber industry de-
clare that no automobile builder uses
better grades of wood than Studebaker
because there are no better grades.
Similarly with its genuine mohair for
upholstery in closed models, genuine
Spanish grain leather in Duplex mod
els, and all details of finish and fit
tings, Studebaker insists upon highest
quality.
Value, Second Advantage.
BY this complete manufacture---from
raw materials to finished cars and
bodies-Studebaker is able to effect
manufacturing savings in a number OF
ways. For instance, it is pointed out
there is no wasteful under buying OF
over buying of raw materials, because
Studebaker knows in advance exactly
the number of bodies that must be pro-
duced in year, or other given period
of time.
And, judging from the record sale
of new Studebakers, the motoring pub
lie has emphatically discovered that the
second great advantage of Studebak-
ers complete manufacturing is-value