Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1925-07-16
Light Trucks Fill Many
Needs Commercial Field
VARIOUS TYPES OF FORD TRUCK
BODIES AVAILABLE FOR
COMMERCIAL NEEDS

While the use of commercial cars
continues to grow and while users
are more and more turning to the
lighter units as more economical, a
review of recent--------------.. Shis diyi
sion of motor transportation reveals
an interesting and significant develop
ment. This is the entrance of Ford as
commercial car body builder
Everyone is familiar with Ford i'm
the messenger car fields where he had
brought low cost transportation with
out parallel anywhere. The gradual in
PRODUCTION of Ford built commercial
cars indicates that users in this par
ticular field are to benefit now to a
greater extent than ever before.
For years the Ford ton truck chas
sis has been the most popular of the
lighter truck units and at present ap
proximately rs per cent of the one
ton trucks in use in the United States
are Fords. Until little more than
~5Nt AOWSNOAJ PNA vi LuE
Ford truck chassis had to secure bod
les from outside manufacturers.
The first appearance of Ford in the
Commercial car body field came with
the introduction of an all steel express
type body with open cab, also of steel
construction. The cab and body were
built with view of giving to the
user the greatest possible value in con
struction and materials and at the
same time a unit that was light and
durable, designed to meet variety of
requirements.
With this body on the market it
wasn't long until the Ford Motor
Company provided screen sides and
canopy top, thereby extending the
trucks utility to delivery and hauling
services requiring protection of mer
chandise from the elements and from
theft, providing at the same time am
pie loading space
While these body combinations met
a large share of the requirements in
the commercial and agricultural fields
there still remained a certain division
that demanded stake and platform
trucks.
In order to satisfy this demand the
company recently introduced a new
stake body, which not only meets
many hauling needs, but has parti
cular value to the farmer, for the body
is easily adaptable to the use of cattle
and grain sides, giving the man on
the farm transportation unit to meet
practically all of his hauling require
ments.
A closed cab of steel also has been
introduced. 1t is adaptable to any of
the body types and because of the com
plete protection it affords against the
elements has grown rapidly in popu
llarity. A feature of this cab is that
two panels in the back may be re
moved to afford access to the truck
body
Ford also is providing light pick
up body for the model T chassis, de
signed to care for light delivery work
This body is also all steel and is
mounted on the Ford runabout which
gives the driver comfortable seat
with ample room for another passen
ger.
With all these combinations it is
estimated that the Ford Motor Com
pany not only produces bodies for
close to ninety per cent of the com
mercial car requirements, but thru
the economies of quantity production
is able to provide these bodies to
customers at a low price. Because of
this, the business man or firm seek
ing commercial truck equipment is
now able to select any body combina
ton of Ford built to meet his parti
cular requirements without the trou.
bic Of shopping around.