Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-06-14
IN OUR
VALLEY

w Address jamie Heron, manager
of the publicity campaign for the Val
ley, La Feria, Texas.
. 1t must be short. 1t must be snap
DIV. says Mr. Heron. 1t must tell a real
story.
1t must be on a sheet of paper sep
arate from the name of the person sub
mitting it.
The executive committee of the pub
lcity finance drive will be the final
arbiters in the contest, and the slogan
will be selected on the first day OF
August, if one acceptable is offered.
In return for which the committee Of
fers cash reward of $50.
Several attempts have been made be-
fore for a real slogan for the Valley,
all without securing the one believed
to fit the situation.
~ Several years ago the Valley Press
Association offered "a similar cash
prizexfor a Valley creed. So far as the
records show, it was never found
When the Brownsville radio station
was first promoted rewards were offer
ed for slogan appropriate for radio
use. Worlds Winter Garden" was Sc
lected subjected to the availability of
the call letters, "WWG." However, the
government wasn't issuing any more call
letters starting with w, so "Kum to
the Worlds Winter Garden"
There are many word artists in the
Valley. Here is an opportunity to put
their art to the test. Surely there is
inspiration here in this Valley for
real slogan, one that will cover every
phase of the subject.
The Mercedes News Item announces
the formation of new secret order in
the Valley, "The Ancient Order of In
dignant Fleas."
Headquarters, so says the News-Item,
have been established in Weslaco. The
officers will be known as Exalted
Fleagle," "Fleagraph." and Local
Scratch"
All of which is the outgrowth of
record onslaught by fleas in that vici-
Iity.
They won't stay long, say old timers.
Fleas come and go. They have faculty
for going on the very shortest notice
possible Back to the cactus, is thei!
cry. when certain brand of weather
arrives.
Weslaco is proud Of the farmers sur
rounding that community
They support them in all their various
movements And the farmers take an
active part in civic affairs, attending
the meetings of the local Chamber OF
Commerce and other community gather
ings.
Merchants and professional men con-
tributed a purse of $400 for the first
bale of cotton, which was brought into
Weslaco by M. f. Richardson. ~
Farmers Joined the business men in
providing free. site for canning
factory to represent an investment of
$4,000.
You can't stop farmers town once
the people of the town have come to
realize that the surrounding farmers
are really the basis of the towns pros
perity.
Thousands of farmers from all over
the Valley are expected to attend the
all day basket picnic at Harlingen
Thursday, June 1S.
While it is intended to be day OF
fun and frolic, there will be business
to attend, for the growers are to hear
talks on marketing and their proposed
marketing organization.
Whatever the Individual opinion o.
farmers on the subject of a marketing
organization, they should attend and
hegr the movement explained in detail.
Speakers will be heard who have given
much thought to the subject.
"I predict that within three years
Brownsville will have from 5000 to TO-
900 tourists a season.
So declared boosting gentleman OF
the pulpit.
Every one in Brownsville will no
doubt echo the sentiment. He points
out that the great Missouri Pacific
railroad system has every reason to pro-
mote travel to this distant land, and y
has the men and the money with when
to do just that.
The sentiment reminds US that our
preachers in the Valley are among our
most optimistic citizens. Not one OF
them but that believes the Valley Is de-
stined to be a real Garden of Eden for
the United States.
The citrus fruit season just closed
saw the equivalent of 730 carloads OF
grapefruit and oranges leave the Valley.
Last year the total moved out was
225 carloads.
These figures do not include fruit
eaten at home.
And they suppy food for thought IN
connection with the next crop. 1t pro
ises to be a much bigger one, for more
trees are coming into bearing.