davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1925-07-16


profit or the ultimate purchaser to pay Each profit
which maker pays to body builder or parts sup
plier enters into his costs just though he had
spent the money for steel or plate glass or upho-
stery. Although it represents no value he not only
passes it on to the purchacrr but figures his own
profit top of it.
The Ford is one-profit car and reigns supreme
in its field.
In the fine car field Studebaker-and Stude-
baker alone-now offers the American public one
profit values.
During the past seven years, when demand ex-
ceeded supply Studebaker has been blowing earn
ings beck into plants and machinery until we are
now able to make this announcement.
Foundries, stamping mills, machine shops, are
now complete. AS final links in the chain of one
profit production the enormous Studebaker body
plants have been operating for months at peak
capacity. Resources totalng one hundred million
dollars are concentrated on the production of this
one profit car.
No other individual manufacturer in the world
Except Ford) possessrs such facilities for the COM
plete manufacture of automobiles.
That is why Studebaker is able to put finer
steel, finer wood, finer upholstery, better work
nanship, hundredt Of thousands Of miles of re-
Imperial Valley press., 1925-07-16
MARSHALL NEILAN
PAYS $500 FINE

SANTA MONICA, Calf, July 16
Marshall Neilan, film producer,
paid a $500 fine, and an apology
today for reckless driving.
g" Mickey was arrested Monday
night, after demolishing a blinkcr
signal. An unidentified woman
companion hailed a passing cab aud
disappeared.
The apology was given to Patrol
man Brachett, who claimed the
film man abused him at the time of
his arrest.
Imperial Valley press., 1925-07-16


Contrast this with Studebaker, where the entire
car is designed and built urit-and engineered
complete. This construction means (1) longer life
% greater comfort in riding-(3 greater freedom
from repair expense-(N greater resale value.
With the advent of this one profit lone overhead
plan of motor manufacture, it is folly today to
buy by the comparisons you used
yesterday. Today you must measure all cars with
this "one- profit Studebaker.
.
One fourth of all American passenger cars built
today belong in the fine feld-a total of 81
different makes selling above one thousand dollars
There are 21 Studebaker body styles available
on three different chassis. The Standard Six Models,
113-nch wheebase, so hip. engine, SLIPS to $1,000
fob. factory. The Special Six Models, 120-inch
wheelbase, o5 hip. engine, S145o to $2120 fob.
factory. And the Big Six Models, 127-inch wheel
base, IS hip. engine, $1875 to S265o fob. factory.
And you may buy your Studebaker today with
the assurance that it will not be arbitrarily stig
matized by any act of ours last year model.
Instead Of spectacular annual announcements Of
new yearly MODELS Studebaker has adopted tho
policy OF keeping its upto-date in body styles
and chassis design every day in the yeer IheEs'
fore, buy your Studebaker nov!
Imperial Valley press., 1925-07-16
Why Studebaker is the
"one. profit" car

There are more than 90 makes of
passenger cars built in the United
States, but very few are manufac-
tured complete in the plants of the
producers who sell them.
Only AZ build all their own motor3
and one of the ~ is Studebaker.
OF the AZ which claim to make
their own motors only ~ make the
iron castings, stampings and forg
ings which go into their motors
and one OF the Ia is 2tudebakel
Only make all their own bodies
and one of the s is Stldebaker.
Only make al their own motors,
bodies, clutches. springs, sxles. gear
sets, diferentials and steering gear.
One of these is Studebaker and the
other is Ford.
Imperial Valley press., 1925-07-16

serve transportation, into
every car-yet keep down the
price to you.
This sound manufacturing
principle not only holds down
price, but it insures a better
car regardless of price. The
car is not a patchwork, but
a unit.
Last year at the New York
and Chicago automobile
shows four well-knoWn auto
mobile manufacturers ex-
hibited coaches mounted with
the same body-a body made
from the identical dies, jigs
and fixtures. Certainly these
manufacturers must have
sacrificed engineering advan-
tages in chassis construction
to accommodate this stand
ardized" coach body built by
an outside cIIronlier
Imperial Valley press., 1925-07-16
Free.
This Coupon is Good
For Sample Bottle

DR.. Thatcher s Liver & Blood Syrup
if presented before the supply for
free distribution is already given
away. Read the full details above,
then act ut once, as this offer is
limited. Get trial size now by
presenting this coupon to Loynd
| Drug Company. adv
Imperial Valley press., 1925-07-16
.7VozU-a a One-P Profit Car
in the Quality Field II

GTUDEBAKER has achieved oneproht manufacture in the
~ quality field. This marks the automobile Industry
Studebaes achievement eliminates unnecessary profits running
up $500 single 1t banshes double overhead 1t results
in quantity production of quality 1t vtay affects pricing by
establishing criterion of value in the fine field
Imperial Valley press., 1925-07-16

Fresno, Tulare and Kings coup
ties each have about 1900 acres Ct
bearing apples trees.
Imperial Valley press., 1925-07-16
E NTY FIVE
years ago practically
all manufacturers ,
1G,.f1.- ,,,..-.,

I-=-l OI GulOIllODllGS WSLG
nothing more than assem-
blers. They purchased mo.
tors, bodies, tops, aXles, etc,
from parts makers who were
the manufacturers in reality.
On this basis it was easy
to become an automobile
manufacturer" and more
than FIVE hundred makes Of
automobiles have had their
day in the American market
and disappeared. They are
represented only by orphan
cars" with practically NO re
sale value.
Notwithstanding this writ
ingon thewallmanymanufac
turers still assemble their
r,ro1lct Dilino profit uDOn
Imperial Valley press., 1925-07-16
RHEUMA'TI
IQEURl'T'lS

Cannot Exist in the Human Eoay if
YGa VIII Use Trunk $ Prescription
4, Is Il shame 10 saffar with in
flumatofv, moScnar. sciaiic, ncu-
lifia o. any rctm o. rhcanalism.
This prescription does nat rujn tho
mach. j. duoa not dapress he
Scat. FIT aII tAe meat and good
food YOU wish while taking T"mk :
prescription Contains no mercury,
saljc.lato soda, oil wintorgrocu or
bat positively oNcrcomcs
aas kind Of .hoomatism or gout ON
cprsL. Wha. move do you want =?
.Tua . aa3rt ur.r acid solvent
luoau md also 81 hyperion liver mcd-
il1c.
THINKS prescription sells for
) - - % aor only 57.ta II f.DoW IS
Tie Yab.m" comfy. Washington,
|granges neiJ join. picnic Jgly lo.
|>tate Hasi.r co-. "a4 tie principal
,raEsr.
lou wr.n ,h.al, an anto eraodcr
wuald fm instead ut walking Wh"n
q foot Bst hr lur-s
Imperial Valley press., 1925-07-16

Announcements
nd Mountain Outing Literature
I'D Fuu Information Writing
t C.t.aa Of THIS Paper
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
NATIONAL HOME
$3.50 of the day, Capt. John .,

onesr Of the day. Capt John J.
he .sss Gallagher has returned from
~ ~ 10 Plymouth, Mass.
rs5l,am A. Mcneil has reported
'.. 4 furlough to Gardiner.
49, ~s..rsiius ], Murphy Of Lawrence,
49,. ~ isfe Co. X, 1st y. s. Eng. has
l.scrted for admissions.
ssnss Timmons Of Bangor. late
=. n ma Ne. INF, has been admit
"a % the Home.
ma I. Sunday concert was largely
..,.rded and enjoyed. Messrs. Jo-
In IN winston and John Barrett rem
.sssa 1 piccolo and clarinet duet.
~ and Mrs. G.. B. Thaxter and
..ssv a friends Of West Mt. Vernon
|srsd Sunday to the Home and
1sssS a Mr.. Mrs. g. 8. Gates.
c IN. weeks pictures and Tuesday,
go Talmadge and Jack Mulhall
. Ms. sssir,thin the Law with Sport
s.At |snd comedy. and Friday. Bar
~ fAHarr and Conway TeGrle in
S%e white Moth" with q Pathe
49, and comedy.
sSdison F. Collins Of New Sharon,
80 "a. A. 29th Me. Inf; Patrick
cs.,rea Of Providence, late Co. c, 3rd
A.: Charles e. Curtin Of Fall
3 n;,sr late Co. c. 9Th Mass. Inf;
ns.ion Yalcour Of Fall River. late
~ a. U. 8. C. A. c.; and Thomas
wsIton. Of philadelphia, late Co. H,
M - Cav, have been re-admitted.
~. ana Mrs. Henry Lizotte Of
,.~iston motored over to witness
~ hasebAll game and call on Ralph
iirctte and family.
nssriai Crowley Of Hampton. Va,
hsmSriy IN orderly IN the quarter
wssssr's once here. is passing q few
~ here looking up old friends.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
Moral Anatomy
Not Simply Laws
Should Govern Life

Utica. N. r, June 21-(AP)-Dr.
Harry Emerson Fosdick, pastor Of
Park Avenue Baptist Church, New
York, speaking at services at Colgate
University Chapel this afternoon, in
connection with breaking of ground
for . new 100000 recital hall, the
gift Of Colonel Austen Colgate, set
down some laws Of living for the
rising generation.
We've gone just about as far as
we can in this country" he said, Gin
trying to solve the human problem
from the outside in. and unless we
can get new intellectual viewpoint
ana approach the human problem
from the inside out we are headed
for destruction"
Legalists, he said, seem to think
they can make the people good by
law, but 1--WE have piled laws upon,
laws and at the same time 1awless-
ness grows more rampant.
Tn the final analysis we must de-
pend not upon laws, but upon moral
anatomy. =.
I'VE all want to let ourselves go
and get ourselves expressed. We're
all out for release, not restraint.
We all hate formality. conventional
ity and authority. We all want to
let ourselves go. In poetry. it's free
verse: in music its jazz; in art it's
cubism; In morals. do as you please
''What is It you young people
want? You want freedom. You hate
the lockstep of compelled Uniform
ity. Good for you! So do /. Only
remember this: There is one thing
we never can be freed from, name
ly: The laws of Living.
Find your loyalty. Give yourself
to the highest thing you know and
you will have all the thrills of let.
ting yourself go in an adventurous
crusade for things most worth while,
Tor Hx0ilrlalf md ki<.,
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
Youth Badly Hurt
When Hit by Auto

Gorham, June 20-Two boys were
riding tandem on a bicycle in the
village square tonight when the
machine was struck by q motor car,
and one, James Pillsbury, 10 years
old. of Gorham, is in a serious con-
dition at the Westbrook hospital. !.
He was unconscious when carried
there, and was believed to be suffer-
ing from q fractured skull. His
condition improved during the night,
and 1t ID thought he may have es-
capped q fracture. His companion
was uninjured.
The motor car was driven by Hen
ry Morrill,, local youth, who, accord
ing to Deputy Eugene Norton, drove
on the wrong side of a silent police
man before striking the boy. Pills
bury Is son Of Mrs. Edna Pillsbury.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
Raise Tuition Fee
At Dartmouth College

Hanover, N. H, June 21-(AP)-
The tuition fees Of Dartmouth col
1ege will be raised from $500 to $500
q year, beginning with the entering
class next fall, it was voted at the
meeting Of tn board Of trustees here
yesterday. This makes the second
increase within two years. the first
having been from $3.50 to $500 last
fall!
The board also ratified the action
Of the faculty in voting to grant only
the A. B. degree, beginning with next
years entering class, and elected Ed
ward r. knight, 'S7, to the board in
place OF Henry L. Moore, resigned.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
coolidge Insists
Iiouor Sources in
II r. Be Cut Off

Washington, June z0-Th6 govern.
..rt's plsns TO make more effective
ssshibition enforcement. which In
s,sSea attacks on the bootleggers IN
~ Mreer cities on the Atlantic sea-
leard. ard reorganization Of the
drfn enforcement units at the be-
snnirs Of the next fiscal year. July
/ 100 told to President Coolidge In
6efsil today by Lincoln G. Andrews,
assletant secretary Of the treasury.
President Coolidge conferred for
III "a hour with the tre4sury ON
m Who has been directing the ef-
fof{s Of the government agents on
- border and on the seacoasts. It
i understood that the President ap-
peoyed Of what has been done and
rtpd Gen. Andrews to increase his
eEortA
& & understood that further plans
u buiM up the government agencies
engaged IN enforcement work were
laid before the President by Gen. An
drews. These, It 10 known, include
sone changes in the state directors
q ven y = strong mobile force at
ths borders.
u VUc8u0 A0UWnB tuaI xxOolQOnt
Ceelidss y greatly annoyed ~ the
rtports coming to him that the sea
rtoorte and the winter resorts In
florida do not want for . supply Of
yuod liquor, which has been coming
lhae ~ rum schooners. The clean
ins - u the Summer resorts II one
thipg that the President impressed
uDen Gan. Andrews a. q field for ef-
fjotlve work AZ soon a. the forces
~ reorganixed early In July.
h d believed that the border and
" rnnR row through which New
Inland hAs been getting it, liberal
sloDH It rates reported ~ scut
sn1os" compared with the prices de-
nonded here by bootleggers, will be
1ettl1d up Ut the specific demand Of
~ President. He IL going to spend
~ W1ation IN what ID how describ-
q q one Of the wettest zones in the
U1ltsd States.
rtNident Coolidge wants the law
nsio8 enforced everywhere and
Aa6a that good results will be ac-
cenplished In New England this
14I0EUUF.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22

individual
MCeass6 AIDED By tho eaxalusy Of
NJ 0vangA he was aAlo to build
uD his resources mtil In time they
reached largo proportions.
This y ono Of the best lessons
to learn rum thrift
Tnere are never any doubts q
% the results that come from it,
practices.
From the smallest bank account
IKE the acorn, VIII grow the gisnt
oak Of substantial accumulation.
Those who do not save or Who
think they cannot arc not honest
with themselves. They are unwill-
Ing to make sacrifices. Their
viewpoint ID incorrect
Upon ones ability to ind wuyy
Of saving money depends largely
ones chances Of success In life,
This 10 . phase Of tho matter
That should BE- given tho deepest
confederation.
II you cannot save money out Of
your present income, you lack the
quality Of success.
For success In life n, after an,
much . matter Of will power.
Also remember that those who
are not sufficiently interested IN
them own welfare to lay by q GER
tain portion Of their earnings, no
matter how small they may be, do
not care enough about real sue.
cess ever to achieve any substan-
tial place In the affairs Of men.
Before there can be success
there must b desire to succeed.
and this desire must be DO deem
that Il overcomes every barrier.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
PENNSYLVANIA


The Bradford Era
The Dubois Courier
The Johnstown Democrat
The Reading Times
The Scranton Republican
The Williamsport Gazette and 0ullstiQ
SOUTH CAROLINA
The Florence News-Review
The Greenville News
SOUTH DAKOTA
The Sioux Falls Press
TENNESSEE
The Chattanooga Tines
The Knoxville Journal and Tsibpne
The Memphis commsreial-Appeal
TEXAS
The Fort Worth Record
The Galveston News
The San Antonio Express
-Four States Press, TexariaaA
The Waco News-Tribms
The Wichita Falls Record-NswO
VIRGINIA
The Richmond Times-D ispatei
WASHINGTON
The Grays Harbor Washinstenian, Ne.
GUAM
The Spokane spokssman-Rsvisv
The Walla Walla union
WEST VIRGINIA
The Charleston Gazette
The Clarksburg Exponent
The Parkersburg News
WISCONSIN
Milwaukee Sentinel
The Sunday SWtinel and MilvankaD
WYOMING
The Casper Herald
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22

States totlay 10
would and. No
doubt. that IN
each casa The
start was made
In tho practice
Of thrift BY
soMo Individual.
First all
amounts were
saved md -
the earning
capacity a tho
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
WASHINGTON

EAET-Mr. and Mrs. w. M. Pres
colt were guests Wednesday of Mr..
and Mira A. C. Vannah at Razor
Vile.
Mrs. Eldora Coston of Chelsea Is
the guest Of her sister, Mrs. Olive
Light for Q couple of weeks.
Mr.. and Mrs. George Finley of
Toeus were week end guests of Mrs.
Finley's parents, Mr.. and Mrs.
Charles Overlook, last week.
Arthur Walker and family Of
Rockport, were callers Sunday in
this vicinity.
Harvey Moore and Mrs. Eva Davis
we're callers last week at c. e. Over
locks.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
School Principal
Killed in Auto Crash

Rochester, N. z, June 21-(AP)-
Ray X. Davage, 26, principal of JEFF
ferson Junior High School here and
known throughout the country as a
pioneer in junior high school work,
was instantly killed in an automobile
accident here today.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
THE DAILY KENNEBEC JOURNAL

The Portland Press Herald
The Waterville Sentinel
MARYLAND
The Cumberland Daily News
MASSACHUSETTS
The Springfield Republican
MICHIGAN
The Grand Rapids Herald
The Houghton Mining Gazette
The Duluth News-Tribune
MISSISSIPPI
The Jackson Daily Clarion Ledger
The Natchez Democrat
The Vicksburg Herald
MISSOURI
The Springfield Republican
MONTANA
The Butte Miner
The Helena Independent
The Lewiston Democrat-News
NEW JERSEY
The Paterson Morning Call
The Trenton State-Gazette
NEW YORK
The Buffalo Express
The Glens Falls Post-Star
The Gloversville Morning Herald
The Rochester Democrat and Chronicle
The Schenectady Gazette
The Syracuse Post Standard
NORTH CAROLINA
The Asheville Citizen
The Charlotte Observer
OHIO
The Cincinnati Enquirer
The Cleveland Plain Dealef
The Ohio State Journal, Columbus
The Morning Irontonian, Ironton
The Portsmouth Morning Sun
The Sandusky Register
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
coMlnG EVENTS

IN G A camp. Winthrop.
June 52-Belfast Rotary Club observes
Charter Night with banquet at
Northport Country clubhouse.
June 22-17--All New England Library
Conference at the New Ocean House
q ewampscott, Mass.
June 23-z5-73rd annual meeting Of
nains Medical Association. Bar
Jple 13-50-American RED Cross I'm
lQtnte to instruct swimmers In life
saving methods. Wescott
suAe A-Twenty-three Communicates
bangof. St Johns Day.
sune z!-e5-Fifty-eighth reunion Of
IN Maine Regiment. Peaks Island.
'uge 75-27-Maipe Dental Convention,
June 2s-27-Maine Bankers Assn, Bar
June 37-Maine Natl Bankers Assn
sna Maine Trust Companies. Bar
'ua1 3s-Juiy Annual Governors
eonterence. Poland Springs.
dune 3o-Dinner rendered by State Of
zxlne 70 visiting governors at con-
!sa{ncs, Poland Spring House, at 2
w t1Maine Firemen's Muster 1t
Suly 4-Dirigible Shenandoah will
sune to Portland and Poland Spring
g sanction with annual conven-
Jais ta g KsGysfno e co,umbu. rather.
~ At Lewiston to celebrate silver
1lellee and exemplification Of fourth
yeQee In Cabot Province.
w s.!e-Annual field day period Of
~ ,ztOth Coast Artillery at Fort
nv m,yniiams, Portland.
IVY 1s-1S-National convention Of
ci ssh,ne I. and Professional Womans
~ l-lt-.lo3rd Infantry. Camp
Eyes Eyes Augusta ana State Ride
AAnge, Auburn.
~ l5-sO-sist Infantry Brigade
n company. and First Battalion Of
ssznd Artillery, Camp Keyes.
l2s1Annuai school Of Methods.
~ 3s-Unveiling ana dedication Of
Sofiai tablet to Names famous
sc@or1gt, "Bill" Nye, at Calvary
ii NY yard, Fletcher. North Caro-
~ 3s.sept. 1a-Methodist Ministers,
Sshccl Of Religious education, Z.
A. Camp. winthrop.
u: ~ IT. Referendum vote Of people
S.s ssafe on Kennebec Bridge amend
lS-1o-Students' ran sstting-up
HsSs rence. 7. n q a. Camp. Win
- alSEmpioyed oficers' Confer
IN =. n c. A. Camp. Winthrop.
circumference OF New England
~ uoilcan Women, Portland.
S0-Oct. state w. c. :. y. con.
~ 1pen, Auburn.
s.s-Aains Musical Festival.
5 f..4! ;;i-afains Musical Festival.
y s,s-Mains Musical Festival.
" siisi. Ncv s-New England Fruit
II n, s;so-Mains Tsschers conven-
NsMen, Portland.
~ i1-ls-Mains Pomological Dairy
MAJ, Creamerymen and Seed I'm
sement Assn's. Portland.
H.. 3AUy FAIRS
KS I.Horse race 1t Union Trotting
k.1 Ptttsfieid, for hauefit OF re-
Ar driver, Charles Dustin.
AZ ss-z0-Relfast fair.
~ 1s.z5-Houlton fair.
~. AV-Aatne state Fair. Lewis
nv is-17-somerset Central Asrievi.
WY - 4oc1ety fair. SkoWhoaan,
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22
Me 96lloNlndMo,1iN9zsxpQpe,s
are associated INNS national
Educational /1UlI12g2

ALABAMA
The Birmingham Age-Herald
ARIZONA
The Arizona Republican, Phoenix
ARKANSAS
The Little Rock Gazette
CALIFORNIA
The Humboldt Times, Eureka
The Los Angeles Times
The Marysyille Appeal
COLORADO
The Rocky Mountain News, Denver
The Durango Democrat
CONNECTICUT
The Hartford Courant
The Stamford Sentinel
DISTRICT OF COLUMBIA
The Washington Herald
FLORIDA
The Daytona Morning Journal
The Lakeland Star-Telegram
The Miami Herald
The Orlando Sentinel
The Tampa Morning Tribune
GEORGIA
The Atlanta Constitution
Tho Macon Daily Telegraph
The Savannah Morning News
HAWAII
The Honolulu Advertiser
IDAHO
The idaho Statesman, Boise
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22

ILLINOIS
The Chicago Herald and Examiner
The Decatur Herald
The Peoria Transcript
The Rockford Morning Star
INDIANA
The Anderson Herald
The Charlottesville Review
The Fort Wayne Journal Gazette
Tho Huntington Press
The Indianapolis Star
The Kokomo Dispatch
The Logansport Morning Press
The Muncie Star
The Richmond Item
The Terre Haute Star :.
The Vincennes Commercial
IOWA
The Burlington Hawk-Eye
T. KANSAS
The Parsons Daily Republican
The Pittsburg Sun
The Topeka Daily Capital
The Wichita Daily Eagle
KENTUCKY
The Lexington Herald
The Louisville Courier Journal
LOUISIANA
The Louisiana Press; Baton Rouge
The New Orleans Times-Picayune
The Shreveport Times
MAINE
The Bangor News
The (Augusta) Kennebec Journal
The Lewiston Sun
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22

ss,ss I-Horse race 1t Union Trotting
~ Pittsfieid, for bauefit OF re-
Ar driver, Charles Dustin.
Az sss-5o-Relfast fair.
~ te.57-Houlton fair.
as.!7-somerset Central Agrievl.
~ =. society fair, Skowheoans
sVsS6.-EasteYn states GxpoSj.
80 Springfield. Mass.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22

Copyright 1925 b. KNIGHT. INDIANAPOLIS
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22

Obviously therefore, the economical method Of appeal
the appeal reaching the greatest number Of prospective buyers
is through the newspapers
Women in Average City influence. directly indirectly the
buying of the bulk of the merchandise sold retail Not only
womens apparel but food household furnishings. chldens
clothing, shoes. Acknowledgment mems
What newspaper then should be used largely reach orena
In Average City it is the MORNING NEWSPAPER Because
morning newspapers woman-newspapers: because fully
5000 of morning newspaper circulation lives in homes hours
day in active selling with Morning
papers newspapers of woan-appeal only within the
city limits of Average City but throughout the many
miles that compose its, trade
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-22

group merchandising wanted know the Advertising
reading habits American homes They asked questions from
house to house in number of representative American
munies The average of the important ques
ton would apply the average American city. We will call
Average City.
The important question
Which of these types of local advertising do you find
appealngbib boards. streecar-cards, newspapers
culars distributed or mailed9"
This table shows the Of giving first choice
to the varous onsof
New Britain herald., 1925-04-24

THE HERALD CLASSIFIED ADS BRING RESULTS
 tgtsg