New Britain herald., 1925-05-07

l .
 yet each seemed to have ample
 space to display its beauties with
 out breaking the charm of the entire scene.
 Closer investigation of the instru-
 ments furnished us with the infor-
 nation that the store Is the sales
 quarters for such pianos as Shnoin-
 ger, Cable & Nelson, Radcliffe and
 Wurlitaer. Our friend, the sales
 man. appeared most enthusiastic
 concerning the piano department and he volunteered the Information
 that the store owners had devoted
 much time and attention to the question of stocking this feature Of
 the store. Several piano agencies
 had been submitted and were under
 consideration. The pianos, being Of attractive design and an article
 bringing a high price, 1t appeared
 at first thought safe to pick any group of several possible groups and offer the merchandise to the
 public with a fair proba bility of satisfaction. Tho group of business men pondercd over the question for
 hours and the ultimate decision was a thorough investigation of the | companies making every brand of piano, the record of performance and the expressions of those who
 had purchased, far after all 1t seems only the proper procedure to follow
 the dictates of this latter group,
 they reasoned. Some days after wards, the investigators came back
 with their report that the instru-
 ments now on sale were their choices. They confded 10 their colleagues that smaller margin of
 profit must be taken in the interest of customer. satisfaction and 1t was
 unanimously agreed to take this step.
 Again We offered our compliments, but our modest salesman very courteously suggested a few minutes
 Of inspection of the piano scarf and wall tapestry departments, Com pIeteness is probably the best one-word description that might be gwen of this feature Of the Andrews store. The tapestry and scarfs re- iiected careful study by the buying force Of the concern. + was evi- ! dent to us that those who made the selections must have first gone through the mental operation of iitting every article into his own home before approval
 Before We forget, let us describe one dining room suite which was among the many on the third floor the next 10 be visited by us. + must he apparent that one article or furniture 10 stand out as more striking than the others In the An dreWs store, must be a piece Of merchandise that is greatly out of the ordinary.
 Such was the French iniaid dining
 room suite, the group 10 which we
 refer. Consisting of a buffet, table, china closet, serving table and six chairs, 1t presented a striking ap- pearance. Each piece had an inlay Of hundreds of pieces Of wood, DOT traying bowl with fruit. The bowl and fruit were worked out in ratur- al colors with wood gathered from every nook and corner of the world The designs were finished in natural
 colors without painting of any sort. It. was one of the most remarkable In foot
 go step farther and say 1t was
 the most remarkable specimen it
 has ever been our privilege 10 view.
 We were advised that the Grand Rapids Furniture Co, of Grand Ran
 ids, Michigan, one Of the leading
 furniture making concerns in a dis
 trict where furniture occupies A position similar to that occupied by
 the hardware industry in our own
 city, designed and made the set. Although we were anxious to remain
 for more detailed study of this
 suite, We felt rewarded after our walk through the department had brought ns upon suite after suite, ranging from the simple and mex pensive oaks to the elaborate ma hoganies and others designed in the old Italian Renaissance period. Ta- ble lamps in a variety of hues and designs also came under our in- spection. Once again we entered the waiting elevator and found ourselves on the fourth floor,a floor given over to beds, bedroom furniture and mat treses. The extonsive displays Of dressers and beds from the oak to the butt and burl walnut impressed US again with the completeness of the displays found throughout the building, but we must confess the deail that fingers longest has to do
 with one Of the smaller and perhaps least observed items of the entire business. It was that Of mattress sales, A mattress has always been
 10 us a closed article, and while we recognized the likelihood that all was not as represented sometimes, still we did not realize that the John A. Andrews Co. right here in our own city had worked out the desired change and was marketing fl, Here is the plan: An extensive display of mattresses
 is on hand, yet none may he taken ont of inc department to the home !. Of a purchaser. The customer SO locts from the display tho mattress
 he desires and one similar is mad" 10 order. Each made to order" mattress is designed with ono side |, laced. It is possible for the rur- chaser to orrn the side of the mat . Itrrss and examine its contents. No : longer is II necessary for one 10 rsv
 the price of silk floss only tq fn1 1 the mattress Is filled with rom
 hinstion of silk floss and cotten or
 other substitutes.
 \ wide range of breakfast sets,
 kitchen cabinets. cedar chests. gate
 leg tahles. tea wa gons. book cases
 ,DI -nn1 Nbrn end .,{cLnr T,,r-,+,,ra