The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1925-05-18
MOTOR Livery
SERVICE Chain
BRANCH OPENS
Drivurse|f System Offers
Use of High Class
Automobiles.

Announcement is made by the
Hertz Drivurself System, Chicago,
that the Drivurself Indianapolis
Company, which will be located in
the Plaza Garage, 80 w. Vermont
st., has been licensed to Operate ac-
cording to the methods Of the Hertz
system in this city, where COM
plete facilities will be maintained for
the convenient rental of high grade
automobiles for personal business
use.
The franchise extended to the
Drivurself Indianapolis Company is
but one link in a coast chain Of
similar branches, all operating under
the Hertz Driveurself System license
and constituting public con-
venience equivalent to a gasoline
livery stable where miles may be
purchased on the same basis Of econ
envy as groceries are bought by the
housewife in the self-service grocery
stores.
In Local Hands
Ownership is entirely in local
hands. The officers and owners of
the company are Willis Adams,
president and treasurer; F. P.
Chandler, vice president and general
manager; George l.. Denny, Sec
rotary. Alex r. Holiday and James
S. Watson are also stockholders.
However, the type Of equipment
and operating practices are stand
ardized and controlled by application
Of the Drivurself franchise. The
last includes a universal identifl'
cation credential that Is issued to
$4,000 business firms employing
more than 10000 travelling sales
men; an insurance plan whereby the
customer participates In personal in
jury and property damage insurance
on payment Of a nominal sum.
Reduced to its simplest terms, the
Hertz Drivurself System squeezes
the extravaganza out of automobile
transportation. There Is no more
economic necessity for every family
to own an automobile than to own a
COW. The privately owned CO has
It's place, lust as the motor coach,
but in between is a field of service
that has so far remained un.
developed. It's nearest prototype Is
the old-fashioned livery stable which,
at one time, was a prosperous and
essential institution in every city.
Economical Service
While in the past Indianapolis has
been very efficiently served by the
Plaza Garage livery service, the
advent Of the Hartz car and opera
ton under the Drivurself franchise
indicates that Chandler Is alert to
the idea Of giving his patrons the
most economical and best service to
be found anywhere in the country.
Fifteen years experience in operat-
ing taxicabs has taught the Hertz
yellow Cab interests that the operat-
ing Of revenue-producing vehicle
is an absolute science, fractions of
a cent spelling the difference be-
tween success and failure. They
have learned how to handle the
human equation too-the drivers
which had always absorbed at least
a third OF their gross revenue.
The Hertz System is a business
witnont the human equation, the
customers acts as his own chauffeur,
and is thus enabled to keep one
third in his pocket. The problem
Of risk in renting to irresponsible
persons, cheap insurance and sys-
tematized business manag ement
have all been completely and
thoroughly worked out. The Hertz
car, the operating tool" of the local
enterprise IS five passenger six
cylinder sedan, luxuriously APP
pointed and finished in dark blue
so that the most discriminating can
not detect it from any high grade
private car, the only identifying
mark being, the usual makers name
plate on the radiator shell.