San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-08-09
ORDERS SWAMP
PLANTS WHEN
PRICES DROP
1925 Greatest Auto Year
With First 6 Months
at New Record.
By ROY c. HAYS
service AutomosIIs EditOr.D

Universal Service Automobile Editor.)
DETROIT. Aug. S.-Business Of
automobile price cutting. which in tn,
last few weeks lowered the cost oil
automobiles to the consumer more
than 10 per cent, is almost at an enl
for the present.
Introduction Of new models an
price reductions have given a tremend-
Gus impetus TO sales. Those factories
that introduced new lines recently are
literally swamped with orders. In adj
dition the more conservative manu-
facturers are also doing a record bust
ness.
As result of the stupendous bust
ness that the industry is doing in mid
summer, leaders along the row are de-
claring that 1925 will be the greatest
year the industry has ever seen for
production and sales. The first six
months have already set a new high
record.
RAIN STOPS WORK.
Five automobile factories suffered
as a result of the eighteen hours of
continuous heavy rainfall last week.
The dovnpour did damage TO the city
approximating 100000.
Another paragraph of good news 10
the automobile buyer is that several
other companies are planning TO fol.
low General Motors lead in reducing
the financing charges TO installment
plan buyers.
Alfred P. Sloan, president Of Cen
eral Motors. states that the reduction
IN the financing charge is practically
paramount 70 a reduction in the de-
livered price Of the entire General Mo-
tors line Of automobiles. AFTER all,
be said. ''the important thing 20 the
purchaser is the final price of the car,
and as a majority of automobiles are
now sold on time payment, the finane-
ing charge is part of the delivered
price to majority of automobile pur-
chasers."
MINOR FORD CHANGES.
Rumors that Ford viii introduce
new Ford car this month, are met with
factory statements that nothing but
very minor changes are contemplated.
Promising TO make Detroit the cap
itsl of the motor bus building BUSH
ness as well as the automobile bust |
ness. the Fisher Body Corporation has !
taken over the old Michigan avenue
plant. formerly occupied by Buick.
The factory offers 100000 square feet
of floor space but viii be greatly en-
larged to accommodate the record
business which Fisher expects TO do
in bus bodies. One week prior to this
deal. Fisher took over the Fleetwood /
Body Company of Fleetwood, Pa.
DAILY AUTO PAPER.
Now that the automobile business
has attained the distinction of being
the greatest industry in the world. il
is 10 have daily newspaper-Thel
Automotive Daily News-which viii
be published in New York. Walter
Boynton. formerly publicity director
for General Motors Corporation, has
been appointed Detroit editor.
The latest price cut made in the in |
dustry is announced by Colin Camp |
bell. vice president of Durant Motors,
an defective on the Star car. TIE cut
follows closely on the heels of the an
that the Star car will be
constantly improved and will not in
dulge in yearly models.
Action of Durant Motors in reduc-
ing pricee on Star cars has created
wide interest in trade circles as evil
denee Of Durant's determination 10
meet competition. Colin Campbell, vice
president of Durant Motors, declared 1
Saturday that 1926 promises 10 be a
year of strenuous competition and |
Durant Motors proposes TO be among .
the chief contenders for volume bust
ness.