Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-06-05

IN OUR
VALLEY

during the Harlingen program last
night, took occasion to tell the listeners
in that the Rio Grande was not such
terrible stream as newspaper reports
might lead others to believe
"Why, Los Angeles would give $40,-
100000 for such stream, and wouldn't
care how often it got full, Mr.. Jessup
declared.
No doubt Los Angeles pipes it's
water hundred miles or SO. Remem-
Der the war with the irrigation farmers
out there some months ago. Los An
geles tapped their supply, and took
nearly all.
Nothing like that on the Rio Grande-
as yet.
Also, Mr.. Jessup took occasion to rap
Chicago and outlying districts on the
matter OF high temperatures.
lightweight was the maximum in
Brownsville today" he said, "and the
minimum was TO-
And he added that the breezes watt
pleasantly from the shore of the Gulf of
Mexico just 20 miles or so away.
Come to the Lower Rio Grande Val
ley, the l-the-year-round resort.
George A. Toolan, secretary Of the
the official spokeman for that town in
last nights program.
Mr. Toolan has a good carrying voice.
1t came over clearly, every word of it.
He told about the birth and growth
of Harlingen, "21 years old on July A.
A population of 1880 in 1920, and more
than $500 by actual count on the first
day OF January, A. ID. 1925.
Harlingen, said Mr.. Toolan, is just %
miles north of the southernmost point
in the United States. We assume he
meant Brownsville, or perhaps he
meant Southmost Plantation.
Anyhow, it was good talk and
worth listening to, over the radio or
face to face. Mr.. Toolan's talk could
well be adapted to advertising purposes
for Harlngen. 1t was concise, not
"boostery," and interesting.
Papers over the Lower Rio Grande
Valley carry frequent items expressing
the appreciation Oh those towns for
the opportunity to broadcast their pro-
grams and a bit of advertising over the
Valley station in Brownsville.
Those men who promoted the pur
chase and installation of the station did
so with the knowledge that it would be
good business, from Valley wide
standpoint, to make it's facilities avail
able to all towns in the Valley.
And the towns are exercising good
judgment in the selection of their pro-
grams.
Ninety-five per cent, possibly more
of the broadcasting stations are located
in large cities. High class talent is
available to them. Folks who can enter
tain are more likely to be found in the
larger cities than in the small COM
munStfes Talent naturally drifts to
the large centers.
But the Brownsville station can find
a niche peculiar to itself. Not all the
folks who own radios like bed time
stories.
As time goes on, the Brownsville sta
tion will develop individuality. 1t vii.
have something to offer that will ap-
peal to a large number of radio fans.
And they will grow to look for it.
No individual newspaper pleases all.
No individual theatre meets the wants
of Every person. No particular hotel
has monopoly Of the trade. No store
has all the business.
No radio-even granting that its en-
tertainment is free-particularlY meets
the desires of all.
The Herald yesterday carried a dis
patch from Mexico City stating that
the Mexican government has decided to
undertake extensive works to protect
lands along the Lower Rio Grande from
overflow.
This is. of course, a wise step on the
part of the Mexican government. The
Matamoros district is becoming more
and more important as a cotton growing
section. 1t is advisable, therefore, that
the government undertake to protect
the growers from loss bv floods.
And the project comes at time
when it can be made to fit in very
nicely with the flood control program
being inaugurated on the American side
of the lower Rio Grande.
The Valley sometimes has some ter
rible knocks" to down.
For instance:
Someone started a rumor~ that 25
families were leaving certain part of
the Valley. The rumor reached The
Herald Later it grew to 100 families.
That meant an exodus, probably COM
parable to that of the Jews from Egypt.
The Herald started a investigation
of the rumor.
Ran it down, to be more explicit. 1t
revealed that one family was leaving,
but the land had been traded off to
another.