San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-09
RADIO HIGHWAY
TANNED, SAYS
HOOVER
Broadcasters Say Public
Best Judge Of What
Il Wants to Hear.

WASHINGTON, Nov. 9.-R-
Radio, full grown to its stature of a
vital foBce in America, has developed
problems which must be solved with
Hoover declared today in an address
opening the fourth national radio con-
ference.
More than 400 delegates, represent
ing national and international inter
ests in the radio field were on hand
to hear the secretary to present TO
the conference, meeting his call, his
views on the vital problem of ether
congestion by the multiplication of
broadcasting stations and suggestions
for their solution.
MUST FACE PROBLEM
ave must face the actualities frank
w." he said. "We can no longer deal
on the basis that there is room for
everybody on the radio highways.
There are more vehicles on the road
than can get by and if they continue
to jam they will all be stopped"
While disclaiming any fixed view Us
to the best solution, Mr.. Hoover de-
clared there must be federal "respon.
sibility" in traffic control on one side
of the problem and on the other, he
suggested a large part of control for
the community itself as to who shall
serve it in broadcasting.
In other words, the ideal situa-
ton, as 1 view it," he said, "would
be traffic regulations by the federal
government to the extent of allott.
ment of wave lengths and control of
power and the policing of interior
ence, leaving to each community q
large voice in determining who is 10
occupy the lengths issued to that COM
munity.
The secretary also warned that a
growth of "too obtrusive" advertising
in connection with broadcasting pro-
grams would in the end defeat the
best interests of radio enterprise it.
self.
PUBLIC BEST JUDGE.
On the question of advertising. the
views of 300 members of the Nation
al Association of Broadcasters, here
for the conference, were expressed i'm
resolutions adopted at a pre-confer-
ence meeting last night in which they
declared against any limitation of adj
vertising. The public itself is the
best judge of what it wants to hear.
the broadcasting interests held and can
instantly shut off undcsired pro.
grams.
The association meeting heard an
address by Paul B. Klugh, executive
chairman. in which he declared gov
ernmental control on basis of limita.
ton was the only thing to save broa l.
casting from hopeless chaos. but il
opposed in its resolutions any form
OF governmental or other from of CEN
sorship of radio programs.
POWER INCREASES.
In his discussion of broadcasting
problems. Mr.. Hoover declared the
most profound changes during the
year has been the tremendous increase
in power and the rapid multiplication
OF power stations"
| Taking the situation as a whole"
he said, 1--WE find that a year ago all
stations of 800 watts and over were
uring a total of 81, 800 watts. Today
they use $4,000 watts or a go per
cent increase.
| Power increase has meant a gen.
eral rise in broadcasting efficiency.
Whatever the limit may be / believe
that substantial power increase has
come to stay. and the public is the
gamer from it.
| 1T has been pointed out over and
over again that advertising in the in
trusive will dull the mind of the list
ener and will thus defeat the industry.
Furthermore, bringing disaster to the
very power Of disaster il it creates re-
sentiment to the advertisement. II we
can distinguish on the one hand be-
tween unobtrusive publicity that is &C
companicd by direct service and en-
gaging entertainment to the listener
and obtrusive advertising in the other,
we may find solution.
another problem that the industry
could quite we'll stimulate is the re-
moval of stations from contested CEN