Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-12-30
IN OUR
VALLEY

HE moving picture is replacing the
- bullfight in the matter of popular
ity in Mexico, according to dispatches
from Mexico City
Bullfighting long the favorite show
in Mexico City. has slumped far into
second place. figures showing that Am
erican movies attract four times as much
money as bullfighting in the same
length of time.
Government figures show that bull
rings in and near Mexico City in 1925
took in i.043.434 pesos while movie
theatres for the same time and terri
tory had receipts of 4,683,l0 pesos
There is a movement underway along
the border for the purpose Of which is
to illegalize the advertising of bull
fights on the American side of the bor-
der. If the movement is successful, it
would stop such advertising in newspa-
pers, on billboards, cards in windows,
parades and all other methods And
probably it's ultimate effect would be
to end profits in staging bullfights, thus
stopping them entirely.
It is fact that bullfighting as a
sport never appeals to Americans. OBJ
servers locally over a period Of years
declare that not one American in a
dozen ever cares to see a bullfight a
second time.
Thus the attendance is usually con-
fined largely to newcomers, tourists
and others who have never seen bull
fights Once their curiosity is salts
fled, the game" has no further lure
for them.
Newspapers generally along the bor-
der and in San Antonio Houston and
Dallas have always accepted advertising
Of bullfights. But the discontinuance
of this revenue would not he missed by
any of them. No doubt all would join
in supporting any movement that had
for its purpose the elimination Of bull
fighting. insofar as American citizens
are concerned.
Natural human curiosity is more TO
be blamed for the continuance of bull
fights along the border than any other
one factor.
San Antonio Express, in its Think
column, comments as follows on the
plan in this section to ask Legislative
approval of maximum of two mills
tax for publicity purposes:
"Valley businessmen have attained
the acme of the urge born of the slo-
gan 1T pays to advertise in the pro
posal to gain Legislative approval Of
their desire to install a two-mill tax
with which to create fund to let the
world and its fringes know the truth
about their truck farms and fruit or
chards It is a matter which will con-
Germ the taxpayers alone, of course;
but why shouldn't it be adopted in Aus
tin? Will not new settlers and new
money helm everybody alike: Should
not ap ublic benefit be supported by the
public? Something new-but that Is
why the Valley always is spoken of with
the rpefix THE
Some years ago the Texas legislature
authorized cities governed under the
commission form of government to levy
a two mill tax for the support of boards
OF city development. The b. c. DIS are
known as chambers of commerce. Sew
eral cities in West and North Texas
have them, and Brownsville is the only
South Texas citv that has this facility.
Under the old chamber of commerce
plan a few people were forced to bear
the expense of benefit TO the commun-
ity. Under this tax plan, all who ben
eft help to pay.
There is no reason why the same ia
cility cannot be extended to county
units, or county combinations. II would
be correct method.
Friends of Jack H. Hott, former man
agerf Of the Brownsville Chamber OF
Commerce, now to become manager at
beaumont after four-year stay at
Tampico, will be interested in the fol-
lowing clipped from the Tampico Tri-
bune:
'|As manager for the American Cham
Der Of Commerce Jack II. Hott has been
capable and efficient. He has been to
the forefront in the organization and
conduct Of the United Charities, VI
which he was the secretary and treas
urer since its inception. He was a
member Of the Colonial Club, American
Legion and one of the organizers
strongest supporters and president o!
the Rotary Club He was prominent il
the business and social life Of the com
munity and made many friends here
who regret his departure and whose
we'll wishes will follow him to his new
field of operations.
The Missouri Pacific Valley demon
stration car is getting the glad hand
everywhere, says communication from
viii G.. Fields, who is in charge Of th'
car.
At Alexandria. La, a large delegation
from the Chamber Of Commerce visit
ed the car Alexandria has direct in
terest in the Valley, by the way, as sev
eral Of its prominent citizens own cx