New Britain herald., 1925-09-10

Florida.
 The Florida land boom Is depend ing upon speculative investors in the north 'to keep 1t going; and from all appearances, there are plenty of them willing 10 take a chance. Florida land offices have been inaugurated in all the larger and some of the smaller cities in the north. and all visitors are told Of the glories of Florida land, its prospects and its weather in lam guage that glows with salesman ship enthusiasm,
 The Florida land boom, especial ly that centerng around Miami. has been well cultivated, nurtured and developed. The boys in back of the boom believe in keeping their light from behind the bushel The boom Is based primarily upon public and private Improvements, some al- ready finished, some under way, and some contemplated. Improve ments as a rule make the contigu- ous land more valuable: but the value increases much more if the world is permitted 10 know about 1t. The Florida land boomers not only engineered improvements, but they have shouted them to the world. And the shouting has been so loud that perhaps by this time the people on Mars know all about Florida.
 Yet what Is there about southern Florida that isn't common property to southern Alabama, Mississippi, Louisiana or even southern Texas' Or to the Gulf coast of Florida It. self? Miami Is on the Atlantic side of the state; are the winds from the Atlantic any better than those from the Gulf, and does the sunshine differ?
 The reactionAof other sections of the Gulf coast to the Florida boom is interesting. They like 1t about as we'll as they like poison. We once met gentleman from Gulfport. Miss, who also had lived in Biloxi, that state, and his dissertation on the climate was profound. He was inclined to pooh-pooh the "preten- sions of Florida" Both the towns mentioned have tried to be tourist resorts. and for all we know may be well qualified - at least as well as other points along the Gulf. But compare their success with that of the Miami district of Florida.
 Whats the answer? Simply Flor idas superior technic in the meth ods of advertising itself. They not only have had the persistence to develop their section. but they have done more than that - they have told the world" If the Gulf sec tion residents are wise they will steal some of Florida's thunder.
 But as for land booms, they are pretty much all alike. Folk whc have been alive for any length ol time will recall quite few of them Perhaps they will also recall some of the fattening when the boom tire burst. Such booms cultivate the speculative fever: and some specu- lators win and others lose. The way to play the game is to get in on the ground floor or get out before the boom caves in. Because of the son. nolence of the Gulf sections, the Miami section of Florida at present has a monopoly of attention: but il the other fellows ever wake UT there will be a semblance of com petition. But perhaps these phleg matic and conservative residents dt not care for a boom, preferring th' slow steady growth that Is not SC likely to leave scars when some thing happens.
 There Is plenty of land right II Connecticut that Is just as attrac tive for buy" as land in Florida the Hong run" considered. Con necticut does not need to ham back in displaying her charms. Bu the facts are that the Florida lam boomers are getting plenty of in vestors in Connecticut. From tn standpoint of telling the world, W are pretty much in the same boa with the people along the Gull Florida Is getting off with tn cream while the others look on.
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