San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-09-18
Business and
Femininity
By Beatrice Fairfax.


William Johnston in his new book,
"These Women makes this startling
statement:
"No woman succeeds in business
withsut losing something, something
Of feminine charm and loneliness,
something of sentimentality, something
of romance, something of the capacity
for loving and being loved.
Far be it from me to say there
are not good-looking women in the
business world, for there are many.
But this / will say: business hardens
woman's face. The business woman
may wear carefully tailored suits in
the daytime and costly and becoming
dinner gowns at night. She may and
generally does, keep herself well Golf
fed and manicured and daintily shod.
She may be and often is handsome.
But never is she as handsome, never
| is she as feminine, never is she as
lovely, never is she as appealing to
men as she might have been had she
remained at home, satisfied with the
love of a husband and children"
Do you agree with Mr.. Johnston?
Is it true that girls you know have
lost charm through holding "jobs"
which keep them alert and interested
and bring such comforting returns in
the shape of the payday check?
l put this question to well-known
business man the other day. He un-
heSitatingly corroborated Mr.. john
ston's statement.
Aren't we all hard-boiled in BUSH
ness?" he said regretfully. How can
girl help becoming hardT
4 certain successful business woman
likewise coincided.
when a man is tired with the cares
of the day." she insisted, "and wishes
the companionship of a really charm
ing woman, what type does he seek?
A brilliant intellectual woman of edu-
cation and business experience? No!
he chooses a foolish little woman who
will be content to listen to his talk
and lisp adoringly from time to time:
How wonderful you are"
There's nothing sentimental about
business" continued my friend the
business woman, "for business deals
with facts stripped of illusions. You
use your head not your heart to sue
coed, whereas the womanly woman,
whom men find most charming, is
governed by her heart, not her head"
Before analysing the logic of these
various opinions, let's get a little
historical evidence. For woman in
business is not a modern innovation.
The man who wrote the last chapter
of Proverbs in the Old Testament de-
scribed a woman Of ideal charm. And
this married woman he described as
very much in business.
Coming down to Colonial times, our
great grandmothers in many instances
and triple the earnings they made by
knitting stockings and selling eggs or
butter. The, sea-captains who sailed
from every American port, to the
"Windward Islands, the Isle OF
France, and Amsterdam and Canton"
invested this money entrusted to them
by enterprising Colonial women in
foreign commodities which could be
sold to advantage in the home market.
Yet our grandmothers were loved
and never once accused OF lack or
charm.
There are It is true, women without
charm in business. Women utterly
lacking CldTUl may dlSO DC lOuuu III
select social circles among women who
never spent a day in the business
world. Debutantes have been known to
be noisy and vulgar, society women
strident and self-assertiye, dowagers as
hard as nails.
The thin-lipped iron-jawed type OF
woman dWelt in homes off Main
street long before modern girls went
into business.
Through business you can il you
will. gain knowledge. poise, self-confi-
dcnce, courage. stability and above. all
sympathy in the sense of companions
ability.
Whether you enter business or
spend your life in the quiet circle OF
home you will If you are wise culti-
vate charm. For true charm wins in
love and marriage. And every normal
girl. whether or not she is engaged in
earning her livelihood, hopes some day
to be a happy wife.
Business experience should enable
you to understand men better and so
choose a husband wisely. Also, ex-
perience in constructive business
should add to your other charms, those
of quiet. orderly efficiency in running
your home and sympathetic compan-
ionabilitv with Friend Husband.