Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1925-10-28
WHY DOES DAVIDSON READ EN-?

OR the past twenty years the Villas
~ 7 County News has been preaching PUB
~ LlClTY to the people at home and to
all those who are subscribers for
that matter those who read the paper each
week and have never enrolled with us, but have
been borrowing" of their neghbors.
We have seen the future of this section of
the lake region and have been telling the mer-
chants of Eagle River and nearby towns that
by affiliating and with newspaper advertising
there could be built up mighty big commun-
lty with kick behind it. We have, however,
impressed upon them to advertise honestly and
not tell of what they had or could do without
being able to deliver quality goods On this
point the News management has harped week
after week. year after year, and now we see the
results of our efforts.
Some of our folks in this section have not be-
heved IN newspaper advertising. Can't blame
them. If they put their goods before the public
in a newspaper that had absolutely no moral or
pubic suaslon and failed to reap any results,
they as a rule claimed newspaper advertising
was N. G. They again in the right.
But, if a newspaper has builded itself along
the line of truthful assertions and carried
along with it the public good of the commun-
ity ahead of the dollars and cents it might have
taken in for claptrap advertising then the ad-
vertising merchant has lost out. Those who
have been with US for the years we have been
at the helm of the News are absolutely sure
they have builded up for better establishments
as result. If a newspaper works not for itself
entirely but for the GOOD of its people, it al
ways comes into its own.
Just to prove that most everybody nowadays
who like and swear by the newspaper they pay
real money for, are reading the advertisements
and remembering those merchants when they
come up in the summertime we give the follow.
ing received from l.. HI. Davidson secretary of
the board of supervising engineers of the Chi
cago Traction Davidson spends his summers
IN this section and if he takes the time to read
the advertisements, then others do. He says:
i always look forward to pleasant hour
with each issue of the News. You are doing
splendid work for the North Woods More
power to you When local people adver-
Using in their local paper know they have
faith in their section of the state and it all
helps one of the mainstays of progress which
is publicity. Everybody reads "advs" now
adays'
And here is another one from Miss Browns
School of Business located at Milwaukee:
Possibly it will interest you to know that
the little advertisement which ran in your
paper three times has brought us good results
In the form of inquiries in regard to our
school from the young people in your vicinity
We believe in giving credit where it is due
hence this letter.
If a newspaper has builded record for
cleanliness in body and soul of itself and edi.
tor, them and not till then will the pubic have
extreme confidence in it and it's advertisers
Confidence begets business and business begets
future prosperity for everyone concerned The
readers need not be told that the Villas County
News has been building on clean lines during
the twenty years we have operated it. and that
advertising placed with the News must Of a
necessity be of good character before it is ac-
cepted.