Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-07-10
IN OUR
VALLEY

(OUNTY JUDGE OSCAR c. DANCY,
~ faced with the necessity of getting
out two-thirds of the total vote in Cam
con county in favor of the flood bond
issue, to be passed on by the voters
Saturday, August 22, is planning to call
on community leaders throughout the
county to impress upon their local
Voters the Importance Of voting on that
day.
Judge Dancy will mobilize the woman
vote of the county.
He believes that the women will take
even more interest in the election than
the men, and that through the women
the men voters can be induced to realize
that every vote is needed.
ne taxes for granted that every vote
will be, a vote for the issue. But the
problem will be to get out two-thirds
of the vote.
Probably never in the history Of the
county, at least in the last fifteen years,
has two-thirds of the voting strength
of the county been polled at any one
election.
And bond issues usually bring out
fewer votes than do the usual political
campaigns.
There are 4l19 voters in Cameron
county, according to the poll tax re-
ceipts issued, including 1856 exemptions.
Judge Dancy declares that possession
even Of watch, if the voters has a poll
tax receipt, qualities one as voter in
a bond election.
This means, then, that 2746 voters in
favor Of the bond issue must be polled
if the bond issue of Sl,5O0,000 for flood
control is carried.
The stipulation Of two-t thirds vote
of the total voting strength of the coun-
ty instead Of thirds of the total
vote cast would seem to make an un-
necessary hardship on the county, but
there is to be considered the fact that
such vote will make the bonds more
readily salable, and at better price,
says Judge Dancy.
San Benito is to get new industry
hemp mill.
John Huber, who is behind the $780,
0OOO proposition, is not putting up a
promotion scheme. After experimenting
for several years and finding that Val
lev land vii produce 2000 pounds of
fibre per acre as compared to 1900 and
1900 pounds in other producing dis
tricts, he has financed the proposition,
and proposes to go through with it.
He and his associates are putting up
the money. The plant will be built. and
there will be another reason for the
continued prosperity of the Rio Grande
Apparently there is a healthy de-
mand for the products of hemp.
Just goes to show what the Lower
Rio Grande Valley can do. Every so
often someone finds something new that
is profit-making.
The Texas Citrus Fruit Growers Ex-
change has entered into a contract with
the Southwestern Advertising Agency
of Dallas for scientific publicity cam
paign for the purpose of extending the
market for Valley citrus fruits.
Shelley E. Tracy Of the Dallas con-
Germ is row seeing the lay of the land
in the Valley.
This is a great step forward that
has been taken by the Texas Citrus
Fruit Growers Exchange.
The advertising agency that is we'll
organized, has standing and experience
behind it, is usually, and necessarily so,
an organization Of marketing experts.
Successful marketing is successful be-
cause it is based on proven scientific
principles.
Publicity, successful publicity, is like
wise based on scientific principles.
The two are intertwined. One is as
essential as the other
When Florida reorganzed its citrus
fruit marketing plan recently it Sc
cured the services of an advertising
agency.
The Valley can we'll take its lesson
from Florida, if ii considers that Flor
ida has succeeded in selling her fruits
to the world.
Here's another advantage of the
Matamoros-T -Tampico route for the pro-
posed Mexican highway:
In the route from Nuevo Laredo to
the capital there are not only difficult
and expensive engineering problems to
be encountered, but in the vicinity of
San Luis Potosi there is desert that
would prove hardship to motorists.
The coastal route is cool. It's pleas
ant It's scenic, with mountains on one
side, the Gulf of Mexico on the other.
There is "a wonderfully fertile country
to the south of Matamoros and extend
ing to the capital.