Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-03-21

come from all parts of the State
where town meetings have peen
held.
Chairman Stearns asked Governor
Brewster at the close of the Cover
nor's address for suggestion as 10
how the association might best go
about obtaining real advertising re-
suits. The Governor suggested go
ing to the established advertising or
promotion expert for advice the
same as one would go to lawyer
for legal advice.
Harrison Atwood Talks Advertising
The information desired by Chair
man Stearns was quickly forthcom-
ing however, when Harrison Atwood,
a former Maine man and now rep
resenting the II. K. Mccain Co., ad-
vertising agency, of New York, arose
to speak.
Mr.. Atwood sketched briefly the
work that had been done by his
agency in attracting not only tourists
but permanent residents to the
West, particularly to California. He
told of the immense sums certain
California cities invest in promotion
work and emphasized the statement
that these taxpayers would not an
nually dig deep into their pockets
for huge advertising sums II it did
not give results.
He then told the association that
Maine had started off in the right
manner-by first arousing Maine
people to the value and bountiful
advantages of their own State and
insuring not only moral support at
home but an united nd active spirit
of helpfulness.
lie told of the various phases
that must enter into promotion
work: said that tourists must first
be attracted here by advertisements
that lure. then actually brought here
by detailed and informative matter
that would supply them with know
ledge of just what to expect upon
arrival in Maine. After getting
them here the resources and advan-
tages of the State must be constant
ly boosted before their eyes in the
hope of converting them from an
nual tourists to permanent residents
Business Transacted
Col. Stearns at the opening Of the
afternoon session presented a report
from the conference committee ap-
pointed at noon. The committee
mittee to confer Saturday morning at
o'clock with representatives from
several advertising agencies rela :
tive to a Maine advertising cam
paign. This recommendation was
adopted by the general meeting and
the committee was given full power
to close contracts If they see fit. The
committee will include Governor
Brewster, one member Of his coun-
Gil, two members from the Maine
Development Association and two
members from the Maine Publicity
Bureau.
The meeting also adopted a sug-
geStion of Governor Brewster that
the executive committee of the Maine
Development Association or such
SUBJ committees as 1t may designate
be empowered to cooperate with 9TH
err efforts which are to be made by
the Maine Publicity Bureau, the
State Chamber of Commerce or other
similar organizations in line with
the general Maine development pro-
gram.
A report on the progress being
made by towns and cities in the
matter of publicity appropriations,
showed that 50 towns and cities have
raised approximately $4,000. Sew
eral towns have not yet held their
meetings. and several cities are still
to be heard from. At Fridays meet
ing it was decided to notify those
municipalities which have raised
money. to send it promptly to the
treasurer of the association, Mayor
Charles d. Crosby of Bangor.
There was n general discussion OF
the methods by which counties may
choose their permanent representa-
tlves on the State-w wide committee
on publicity. but no action was taken
IL was suggested that the represen-
tatives appointed by .ne selectmen
OF each town making a publicity APP
preparation. meet at some time in
April and by vote choose the county
representative.
Bangor Man Submits Publicity
Design
A unique and descriptive cut that
may be used generally through the
State of Maine on letters and bust
ness cards. extending an invitation
for people to pass their vacations in
the Pine Tree State, was submitted
to the association by George II.
Sharp, a Maine man, who has been
engaged in publicity and advertising
work at Oakland, Cal, for q num-
Der of years.
This cut is an emblematic design
with a seal in the foreground against
a pine tree background. In the GEN.
ter OF the seal Is map outline of the
state OF Maine and in the outer mar
gin OF the seal is carried the words
at the top Vacation in Maine" and
at the bottom, THE Nations Play
ground" In the lower center of the
design Is carried the words "All the
Year Round"
Mr.. Sharp designed this cut for
general use of organizations, bust
ness houses and individuals through
out the State. A plan has been
worked out by Mr.. Sharp so that
people will have the use of this de-
sign through their local printers
within short time at a very small
cost, II any. Anyone interested in
receiving a copy of this design Is re-
ferred to Mr.. Sharp at % Central
street. Bangor, Me-, care Of The See
ly Printing Company.
In a general interview, Mr.. Sharp
touched on some of the high lights
Of possible Maine development and
predicted that one million people
from other states will visit Maine
this summer and will spend here
$75.O0O,000. california was the first
state to benefit by advertising, Flor
ida was the second, and Maine will
be the third. There is going to be a
big development in Maine in the next
ten years." Mr.. Sharp asserted, ad-
ding that Names greatest needs are
better highways and better system
OF connecting railroads through auto
bus service.
Maine LEGISLATURE