Evening star., 1925-09-13
SAUNDERS RELATES
HOW HE CAME BACK
Former -WiggIy Head
Expects to Amass Huge
Fortune Again.
Special Dispatch to Tho Star.

Special Dispatch to The star.
FORT WORTH, Tex. September
12.-Clarence Saunders, who lost his
fortune and control OF the Piggly-
Wiggly stores two ~ears ago in a
spectacular Wall Street battle, while
here this week explained how he ex-
pected to be worth $500. 900, 900 when
he Is so. His method is simple He
compels himself to be his own worst
competitor.
Saunders is At and, except for gray
ing hair. still has the appearance and
vigor of youth. He visited Fort
Worth to attend the opening of his
siXtieth store, ali of his stores dis
playing signs Sole Owner OF My
Name"
My loss in Wall Street was the
best thing that ever happened to me, !"
he said. For | have learned now to
think. how to look ahead and how to
analyze the other fellow. Formerly l
took 1t for granted the other fellow
would adopt an attitude similar to
mine. Now | know all men are diff
ferent and ! learned this difference
with all men l dealt with.
But now | have become my own
worst competitor. l break down every
idea l set up, or try TO. AS soon as |
outline some apparently practicable
plan, l think up a thousand other
ideas In opposition to It, and If 1t
won't stand the test / discard that
idea. Most men when they get hold
of some good scheme stop right there
and won't think of anything else. l
try to and do think of schemes that
would defeat me, so | always know
what opposition can do and prepare
for it."
Although Saunders admitted having
a fondness for swimming, tennis. box
ing, golf1ng. dancing and politics, he
has turned philosopher-of the rapid
fire type.
Il remake myself every day" he
said. In fact. ] believe | do il every
minute. ! have absolutely quit living
In the past. What already has hap
pened means nothing. so why think
and worry about it? The fine costly
home I owned at Memphis. that I lost
when Wall Street beat me, | never
think OF. IT is now a country club
| hardly ever pass by it. for | have
too much else occupying my time.
Yes, | expect to be worth $500
100000 by the time | am so. but
don't mistake me. fl is not the money
| am after Why. | never think OF
money. If | had the reward in mind
| would never get anywhere. No man
will make a success If he simply
thinks of what reward he will get out
OF it. It's the fun. the battle. the
game | am interested in | want to
ne an active part of anything then
the money will come anyway.
Tells OF Comeback.
Saunders lost every cent he had
two years ago, and while here he told
how he managed to come back.
7 went into bankruptcy. but only
on stock, not for personal debts he
said. so my credit was always good
] never borrowed a cent in nv come
back. Soon after my fortune wa s
swept away the father of one of my
former employees handed me a check
for $500 he obtained from selling
Piggy Wiggly stock. He told me to
do with It as | plea sed. Then my wife
got 5000 on some property she owned
In Illinois, and later more friends
sold Piggly Wiggly stock and turned
the money over to me, until / had
SIS, 900 with which to start over again.
l used $4,000 of this for newspaper ad-
vertising and S2.5O0 for rs 900 carna-
tions. Mercha nts gave me credit a nd
by the time bills were due ! had profits
from store sales"
Saunders has contra cts for stores In
25o cities and says he expects to beat
the Piggly-Wiggly record of 400 stores
Il don't want to be happy. II by
that one means we should be content
with everything" he said. philosophiz-
Ing again. Why, I am happiest when
l am uncrating vegetables and potter
Ing around in store" Saunders first
job. when he was IA, paid him 81 a
month and board.