Evening star., 1925-10-18
HICH-PRESSURE statesmen KEEP
MIAMI LOT SALES AT HIGH FIGURE

and down the Atlantic Ocean, and
what somebody said about South
America s being the future trading
place of the world. lie mentions the
farmers, and, of course, says our
Government ought to do something
about 1t. He tells of the agricultural
lands of Florida. how large the to-
matoes grow, how the celery thrives
and how the everglades, when they
are drained, viii be the richest land in
the world. He paints pictures of
, heavily laden trains bound for the
cold, hard uncomfortable North with
the bOuntieS of sunny Florida.
Down to Brass Tacks.
And after finishing with Florida he
comes down to brass tacks. He says
that this development is not Il de
velopment, but a memorial; that Mr..
Foop. the founder. enviSioned it as
living thing, which forever after
ward would last ON earth after he,
it's founder, had passed reverentlyl
into the Great Beyond. He frequent
ly uses the words Vision. and Faith.
both of which. he admits. are needed
when one buys "a lot here. He men
tions sadly the fact that he could
have bought one Il year ago at 81 400
But he lacked Vision. and the lot wa
sold last week TO a great capitalist
who joyfully. gleefully, paid sS5 900
for it and thought he was stealing it
when he got it at that figure. He
means, and the audience means with
him. He gets his hearers worked
into a frenzy. and then stops sudden
ly and tells them he knows he's
spoken too long. but he gets so en-
thusiastic that he has forgotten all
about lunchtime. for. ladies and
gentlemen. the company will enter
tain YOU at lunch. and | wish to as
sure YOU not to feel under any ohli-
CATION whatever. 1t is our privilege
to have you here with ue."
Lunch, and during the meal moth
ing is said about buying lots: well
fed, we are turned over to our differ
ent statesmen. They drive us through
the development. They point to the
$4,000, 600 hotel under construction.
which will be completed by Christmas.
We see dredges digging a canal, up
which the yachts will sail. We see
tiny lakes, Of clear. blue water, dug
right out of the ground. We see
golf courses. completed or under CON
struction, and country clubs or
country club sites. We are shown
the future railroad station and the
site for the hOSDltal, IOT, II seems, no
development would be complete with
out a hospital or Slnitarium. thus
lending to Florida all the comforts of
home. The building regulations are
explained: how on a lot costing $500,
one may not build a house for less
than Sl5 0O0. All of this Is in way
of preparation, for after a tour of
the development we come to the Of
flee. with its interior packed to suf-
location with customers. There are
mans all over the place, with green
or red designating the lots which
have been sold. Pictures in beautiful
colors also illustrate the thing as 1t
will be when completed. All about
rs are men and women. gazing with
wida-open eyes at the statesmen who
have them in hand. \ door pops
open, out rushes a young man. and
he checks a lot off as sold. The door
nops open again, out he comes and
checks two off the map. Pop. goes
the door once more. and he comes out
a third time. examines papers In his
hand and checks off half a dozen from
the map.
Salesman Gets Confidential.
Meanwhile our own salesman is do
ing some talking. He gets very CON
fidential.
Now. here" he whispers. ''is what
| call a good buy"
He describes il in detail, and we