Evening star., 1925-05-12
HURCH PUBLICITY
|RGEDBY MINISTER
|eaker Before World Ad
|IubS Advocates Spread of
Gospel Through Papers.
the Associated Press.

the Associated Press.
HOUSTON, Tex, Nay 12.-There is
greater field for vital, stirring news
n the church, and the church can
no better medium than the news
per for advertising it's wares and
leading the gospel said the Rev.
hn I. Brabner Smith of Chicago, in
Rrge OF secular press publicity of
Methodist Episcopal Church, in
address today before the church
bartment of the Associated Adver-
ing Clubs of the World. The news
J Ibers offer the best medium for
ching all the people, the non-church
RS as well as the church goers, Mr..
ith declared.
The two great bulwarks of religion
! the human voice and the written
rd, the Bible" the speaker asserted.
he world will never be redeemed by
! voice only-that is, the preacher.
will need the Bible, books, and we
ieve that in the newspaper the COM
generation will find, when Chris
hity is applied to the newspaper, a
Fat APOSTLE of Christianity.
RealiZing that the only way to Sc
Re knowledge and information was
ask for it from reliable sources, we
H d 10 lIlt
tors of more than 200 newspapers
tn reference to church news, adj
rtising and crime news and how to
tomplish closer cooperation of
T pulpit and press.
Church News i'm Demand.
The answers regarding church
rs showed that it is in good de-
nd and more could be used if it,
s of the right kind-that is to say,
Hsy, safe, sound. sane, snappy, SEN
le and Serviceable. Some editors
they would give the churches all
space they wanted; others that
~ could never secure sufficient real
lrCh news.
NVhat is church news? Ask theI
pers. Read them. They are differ
There is Similitude and at the
ne time an individuality in every
per. End the pass word"
ehe chief sinner against the churcl
the newspapers. and the trouble
ker, lis the ignorant, one-sidet,
gletrack headliner," the speaker
d. He causes more excitement,
|sunderstanding and bitterness
|hinst the press than all the rest of
+ newspaper fraternity. These are
= IttlSpIIS WHY us pdpSIS ItdiS
ed church editor of church news
Id advertisements. Headlines for
ectacular attention are unwittirgly
(de by men weaned on the job, o in
kurry to get to press.
n this connection, Mr.. Smith de-
bred. every church should nave
fund for regular, systematic and
hsible advertising in the nevspa-
RS, and a committee on church pub
fty
Address by London Ad. Director.
(rhe nation that is busy with peace
pursuits Is too busy to wage war,
w. Wayne, director of two i'm
rtant London firms, told TIE con-
ntion yesterday. He was discuss
g truth in international Publicity,
It turned aside to say that London
bked upon the United State as the
ternational university in idvertis-
Truthful advertising is regarded
erseaS, he asserted, as al ambas
dorial message. mo successful
he declared, "hasever been
lit on untruthful advertiing."
Maj. Wayne Williams. advertising |
inager of the London Tines, talked |
Britain's gain through advertising. |
: sketched the period before the |
orld War when advertising men |
re regarded with more Or less con- |
npt in England, down % the pres
t, with its As advertising clubs, the |