New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1925-10-30
Economy
Service
Reliability

The new w. r. Grant Co, Csc,
Soc and 81 Department Store,
which opens at 1888 Main
Street Saturday morning.
brings these three attributes
TO New Britain:
ECONOMY -
II is the policy OF the W. T.
Grant Co. to have the lowest
average price on all the ar
ticles within Its price range.
Buying for more than rs
stores, doing an aggregate
business OF over $30,000,0O0
yearly, accomplishes this.
Buying direct from mar',ftc-
turers, eliminating distribu.
ton costs, Capitalization of
buying and executive control,
resulting IN reduction OF
overhead expense, doing away
with expensive so-called serv-
ices, aid in making these
Economy Prices possible. Do
ing business on a strictly
cash basis, Grants saves you
the expense Of elaborate
bookkeeping systems and bad
debts. MANY small profits
instead OF a few long ones Is
Grants motto. No wonder
Grants can, and does, sell
Tor less.
SERVICE
You are waited on quickly at
Grants. Grant saleswomen
(all local er1iployees) are
trained to serve you rapidly
and efficiently. Every depart
11lent has its own cash regis
ter, some have several. There
are no long waits for change.
Goods are displayed SO that
you may handle and compare
them. Every item is tagged,
and cards show the prices
prominently. You can prac-
tically wait on yourself.
Nearly every item which can
bs priced at one dollar or
under is to be found at
Grants. There is no need to
shop around several stores to
complete your shopping list.
The thirty odd departments
will bring you almost every
thing you desire. Women's
hosiery, unSerwear. mems
wear, housewares. dependa-
bic tools, auto accessories.
radio parts, yard goods, drap-
cries, are but a few of the
merchandise classifications
you will f1nd at your new
store.
RELIABILITY
Every item on sale at Grants
has been bought for you be-
cause it has quality. Every
item Is good--the best to be
soften for the price. You
are assured Of satisfaction.
II you are not satisfied you
may exchange the item or
get your money back. BE
cause of opening day rush no
exchanges may be made Sat.
urday, but the exchange sery.
ice will be open Monday
Grant buyers scour the
Americas and Europe for YOU.
Only the best is bought.
Grants strives for truth in
advertising. As a member
Of the National Retail Dry
Goods Association. and the
National Better Business BIZ
reau. the ", r. Grant Cn.
subscribeF TO their standards
Note the conservative state
ments on this page and r.,
alize that every claim has
been investigated before be
ing made. You will find, as
you come 10 know Grants
better, that Grant merchan,
disc is truihfully advertised.
ONLY LOCAL HELP is
EMPLOYED nv GRANTS
save the executive Grew
0uly local Young women are
hired as saleswomer They
arc trained in Grant meth
DDS by experienced person
mel directors. and are rpatE
10 serve You their friends
ard neighbors.
COME TO GRANTS
SATURDAY
Come TO see how Cheaply
you can buy quality mer
thandise YOU need and use
every day.
Come and see how efficiently
and politely you are served
BIZ New Britain saleswomen,
your friends and neiEhbnrs.
Come and see how beautiful
your now store is.
COME AND SEE