Beverly banner. [volume] (Beverly, N.J.) 1877-1964, 1925-08-07
This is ANNIVERSARY WEEK
FOR THE BEVERLY BANNER
A Bigger And Better Paper" Offers Special In
ducement To New Subscribers.

The present issue of the Banner
marks the completion of the frs
years service under the new manage
ment and the Editor points will
pride to the papers progress as tn,
inst milestone is passed.
The Banner" was first published
in 1877 and has continued regularly
ever since; it being one of the Oldest
publications in this part of the coun
". The history of the paper has
been but little different from that Of
the average little town paper grow.
ing but slowly and content to take
things as they come, cronicalling the
| mall events of small town.
Happily, the late Luther w. Per.
kins, who conducted the paper fol
so many years, lived to see in his
declining years the beginning of the
transformation which began in Bev-
My a few years ago and which has
gone on with increasing acceleration
with each succeeding year.
The proprietors of the Banner
during the year just ended, have
tackled the job of making the 'tBan-
ner" a paying proposition, with con-
siderable energy and have the salts
faction of closing up what is with
out doubt the most successful year
in the Banners history.
Our first issue came out on August
9th, 1924 and in the excitement of
our new job, it is recalled that con-
siderable of the paper was printed
upside down. But a comparison of
that issue with the one of the pre-
sent writing will show you a great
Improvement.
In our first issue we promised SER
vice stating that we had just pur-
chased the business from the Luther
w. Perkins Estate and it was our
earnest desire to give our subscribers
up-to-date news and advertising
value; asking for their indulgence
and cooperation.
The management now feels that
we no longer need to ask for toller-
ance or indulgence, believing that
today we are giving full value, not
only for subscriptions paid but also
for money received for advertising
service. We are of course aware
that our little sheet is still far from
the peak of perfection, but we are
making many improvements and are
planning many other betterments for
the near future.
Among the changes during the
past year have been the elimination
of front page advertisements. We
have plenty of news and can now
furnish equally good advertising
space on other pages.
Previously it had been found me-
cessary to use some "press service
copy" or what is commonly called
Canned" news or "boiler plte" to
fiji in the front page. This was dis
continued with our first issue and
we have had no occasion to use it
since.
The colored rotogravure section,
while quite expensive to use has new
ertheless proved worth while, if we
may believe the great many compli-
ments we have received since its first
appearance in the issue of Septem-
Der 9Th of last year.
The addition of an editorial column
on May lst of this year, and written
by ourselves proved to be one of the
big events of our year and judging
from the file of commendatory letters
from our readers the editorials made
real Chit" 1t may seem to those
who got hurt, that we had forsaken
our policy of neutrality in politics.
But we are sure we didsnothing more
improper than to attack the public
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