Evening star., 1925-09-18
THE TRUTH
ABOUT HOSIERY
How to get more for your
mouey-How to make
comparisons-A way
to save $50.

Mrs. Grandon said. as she and
Mrs. Spencer passed a shop win
dow filled with gorgeous hosiery
Il wish l knew how to solve this
puzzling problem of buying the
right hosiery"
rs it ever possible to solve it"
Mrs. Spencer asked.
1T seems utterly hopeless to me-
Mrs. Grandon replied.
This is typical of the attitude OF
thousands upon thousands of wom-
en-. Some keep searching for infor-
nation some simply give in.
Yet there are few simple facts
which will guide one, which will
save money, yet with no sacrifice
to either style or luxury.
First, you should analyze the
claims made for different hosiery
and learn few simple ways OF
comparison
The claim of pure silk" can be
made by any one. However. claim
: is not always truth. The sole in
surance YOU have that the hosiery
you buy is pure silk, is the name
and fame of the manufacturer.
Ii it is long established firm
with a reputation to maintain. you
can be absolutely sure that the
claim of pure silk is true.
Pure dyes" is another factor that
means much to you. If dyes are
not pure the fabric will rot and the
life Of the hosiery will be shortened
Furthermore. there is common
practice of loading" or weight
ing hosiery which gives it false
impression OF weight Mere heavi-
ness is not an indication of quality.
kayser hosiery is nc9cr weighted
You can easily learn how to de-
tect the genuine full-fashioned ho-
siery and the imitation. Genuine
fashioned has a seam which
runs from the toe tip to top OF
stocking.
The imitation is merely the old
fashioned tubular hose with fake
seam running up the back. After
the first washing it loses its shape
twisting and wrinkling around
the ankle in loose folds.
The genuine full-fashioned is knit
to conform to the shape OF the leg
and insures perfect neatness and
style.
When the name 'Kayser" is on
hosiery, it is a guarantee of l0OTo
full fashioned; 1000 pure silk:
1000 pure dyes.
When you buy hosiery just say:
"kayser's, please, and you will
save yourself not only from disap-
pointment. but you will save your
self from extravaganza.
x x X
kayser offers the latest in colors
and tints. In sheerness and beauty.
None of these need be sacrificed to
attain long wear.
But some sheernesS has strength
from proper knitting Some lacks
strength.
Through clever Kayser inven-
tion the annoyance of runs" is
prevented. This is called the Mar
vel Stripe+ series of
knotted loops below the knee
barely noticeable. And yet it is ex-
tremely effective, and is guaranteed
to prevent garter runs from con-
tinuing
Look for the Slipper Heel* 1t
is gracefully shaped to a narrow
point and accentuates the slender
lines of the ankle. This is a style
feature which every woman appre-
ciates.
Every woman should consider
| hosiery as a staple article
Do not be misled by pretty pic
lures. Costly art does not insure
long wear in hosiery. Do not be
led astray by hysteric claims. There
is nothing magical nor exclusive to
honest manufacture.
For every four pairs of ordinary
| hosiery, women tell US, only three
pairs of Kayser's are needed. This
is saving of 259o.
Are you interested in saving 25c
out of every dollar you spend on
hosiery?
How many pairs of hosiery are
you buying today? What would
your saving be if you adopted
kayser's?
Your hosiery allowance will tell
the story.
~A