Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-06-10
IN OUR
VALLEY

a GENTLEMAN who signs himself
- Ali Baba," but who has regular
name the same as the rest Of US, but
doesn't want it printed for quite suf-
fleient~ reasons, writes a letter to the
editor of The Herald in which he makes
some pointed suggestions and criticisms.
While we cannot agree with either all
MS criticisms or all his suggestions, we
90 think there is whole lot Of things
IN his letter worth thinking about.
However. our ideas about what AL
Baba has to say about things are no
better, no more valuable. than those
Of readers of The Herald, so we III quote
him fully. Do your own thinking.
Says Ali Baba:
Once upon a time the writer was
publicity manager for large corpor-
alton, $55000.0OO concern and Incl
dentally acquired few ideas on the
subject which are offered, with no axe
to grind as he is otherwise engaged.
Firstly. you cannot get a $4,000
publicity map for $4,000, the laborer in
this class of work being worth all you
pay him; furthermore, he is worth the
price.
The following suggestions are made
with a decided liking for the city of
Brownsville and the Valley as a whole.
and if some of the criticisms appear
pointed it is only to attract attention
and are made constructively
Il DO not believe that anything but
continued hammering on some brief but
vital fact concerning the Valley will be
: L 49, :.
brief ii must attract attention, be
true, be something the rest Of the
United States wants. Better a few lines
in large type often repeated in the
magazines and newspapers than a flood
OF pamphlets. The more detailed liter
ature can be sent to prospects by the
publicity boards of the various cham
bers of commerce.
Everlastingly follow up any opening.
By all means get important people from
various states to see the Valley with
their own eyes. Visual publicity is
good-enlarged framed photographs in
railroad stations, steamship offices,
pictures in magazines.
Your best publicity, in way, is
right here, provided you make the need
ed changes. May | suggest a few as
new conner sees what the old resident
may miss.
Eliminate all fences. or as many as
you can around lawns. Follow the ex-
ample of Kansas City and start a cam
pagn against overhead street store signs.
The evil of disfiguring country road signs
has not reached large proportions here
yet; why not stop it while there is
chance?
Your back street alleys are filthy
and VI sanitary-disease breeders; clean
up. Eliminate. while there is time,
your antiquated street car service and
substitute bus line or lines-silent,
efficient, and your streets are not
cluttered up with tracks. Get the teIe-
phone poles off your main streets and
electric and telephone wires in cables
underground. Later it will cost a lot
of money.
You have a wonderful climate for
palms; why not more around town, and
lining the streets? Accentuate the
beauty of the reascas; they would make
wonderful park beauty spots and resi-
Dental districts. Washington Beach
and Boca Chica could easily rival At
lantic City if roads we're available.
"As to the project at Point Isabel.
why not ditch that altogether? For
S2O,OOO.0OO the estimate of competent
engineer, you could dredge a ship chan
nel from Point Isabel to the vicinity Of
Alta Iona, create harhor there and
make Brownsville itself a seaport.
Why not? Do you want to grow slowly
or rapidly become a city of hundred
thousand or more? To do so this place
Continued on Page Two)