San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-11-22
ESSEX COACH
NOW s43.82
4 MONTH
Hudson Also Eliminates
Carrying Charges,
Boosting Sales.

Pay as you ride out of income is
now a reality in San Antonio, at least
with Hudson and Essex motor cars.
New low terms that are new and
low in every sense of the word were
introduced, effective November 10, by
all of the Hudson and Essex sales
units In this city and the remarkable
feature of this new time payment
plan is that all so-called handling or
carrying charges have been eliminated
from the new PLAN
An Essex coach sells delivered in
San Antonio for SS75. Upon pay
ment Of S195 down the balance can
be arranged for payment of S43-S2
month, which includes interest and
insurance. No charges of any other
character are made for this unusual
service
PLAN WORKS WELL.
The Hudson coach delivers for
x1315 upon payment Of 1895 down
and S55.75 monthly. The Hudson
Brougham and sedan can also be pur-
chased on equally as attractive terms.
The plan, while new. ana to- some
extent unique. has been in effect in
new York. Chicago, Detroit. Philadel-
phia and Los Angeles for some time
and has been working out very salts
factory for both buyer and seller.
There was a time not so very long
ago when automobiles purchased on
the installmcnt plan was considered
a bad practice. Financial interests
would not look with favor on a bust
mess transaction, which was then con-
sidered SO unsound and hazardous
However. time has nroven TO the COIL
trary, that vehicles of transportation
can be purchased equally as well on
time payment plans rs any other com
modify and financial interests have
verified that these transactions to n
high degree have been carried out and
completed by the purchaser.
DEPENDS ON THE CAR.
Automobile paper today is consid-
cred rs sound collateral even so as
the highest form OF paper. This con-
fidcnce has been brought about largely
because of the terms of one-third down
and the balance in IL equal INSTALL
Inents. Whether % per cent down
and the balance in is monthly pay
mcnts is sound is questioned in some
quarters by some automobile financing
companies. One in authority claims
that, ~the automobile has lots TO do
with II. If its lasting qualities are
not up TO standard. it will, of course,
result in that automobile being unable |
10 carry out its part OF the contract"
Another authority states that the
buyer can meet is small monthly pay
ments easier than when crowded into
IL monthly payments. That fact. Of
course. is logical and should result in
the completion of greater number Of
contracts.
DEALER ENTHUSIASTIC.
IN speaking of the new time pay
ment purchase plan on Hudson and
Essex cars, William Steinhardt, dis
tributor, said: "To the buyers mind
this should be the best proof that HHd-
sen cars are lasting and enduring. IL
we were not sure Of our ground in this
connection, we would not dare to sell
them on such terms. This fact
coupled with our experience that a
buyer can pay easier if his monthly
Ifnf ait NV BNeohu LIS
makes our new plan attractive to both
buyer and seller. Hudson and Essex
cars have always been considered of
the highest quality in material and
workmanship. No better proof could
be made than the terms which we are
now inaugurating for their sale. The
yardstick by which TO measure the pur-
chase of any automobile can be well
taken by three words-quality, price.
and terms-nnd in all three essentials
Hudson and Essex cars stand up in
full measure. Some financial interests
will question the soundness Of our
new plan. To them We say, we
Know Our Cars
These new low terms are being in
augurated by all three sales units in
the city, the Crockett Automobile Com
pany, the Travis Automobile Com
pany. and the Browne Wilson Auto
mobile Company, and will shortly be
effective in the territory as WELL