, 1925-09-30
ASSISTS HIGH
REALTY VALUES
shopping i'm Large Cities Helps Pay
The Huge Rentals on Ever In
creasing Realty Values of
City Store Property

"Twenty-nine steps from the high
rent district
This identical slogan is well
known to readers of the display
advertisements in the papers pub
lished in a certain large city in
this country. In substance it is well
known to readers of display adver-
tisements in any large city. because
the closer a store is to the center
of congestion in thai city, the great
err the overhead.
Taken inversely, it is also true
that as the site is at some distance
from that center, the lower is it's
overhead. other things being equal.
The rule works out with such
exactness that the rise or fall in
this overhead can be calculated with
advertiser mentioned in the forego-
ing has demonstrated.
Where many persons are crowded
together, the cost of living is forced
up as a result. The greater the
congestion the higher the cost. To
relieve this congestion and make
it possible for the man with moder-
ate income to live in comfort and
to provide for his family adequately
there is a centrifugal movement in
every large city from the downtown
section to the suburbs. On a large
scale. but for the same end. there
is the movement from city to
country-'back to the farm" or to
the small town.
Damage is Averted
The balance is restored by the
time the movement is continued for
some time from the big city to, say.
Cody. 1t is like a lightning rod
that draws from the clouds the
charge of high voltage and so keeps
the storm clouds from storing up a
force that might hurl a bolt earth
ward and wreak great destruction.
1t costs a huge sun to run a
store on a desirable downtown cor
ner in a large city, and the cost of
the extra charge is assessed upon
every person buying goods there.
The site on which the famous Flat
iron building in New York is located
is a good example of this. Every
body wants that corner, and the
competition for it's possession has
raised the price to a fabulous sum.
In the same way many a store site
in a big city is inflated in price
until it is assessed several times
its real value. but taxes must be
paid on it, inflated value and all.
Every dollars worth of goods sold
must pay tribute toward these
taxes.
And you, people of Cody, are
helping to pay this tribute every
time you buy at such a store.
But higher taxes aren't all that
your money is wasted for. There is
the higher rent. THE owner of the
property, who is assessed this high
tax. has more money invested than
the man in the next block further
uptown, and he wants his interest
back on that investment. He screws
up the rent in a direct ratio.
The district is thickly built up.
Story upon story are added to each
building until they constitute a will
derness of ~skyscrapers. The fire
hazard increases with every floor.
no dhN' laA'o oOhl WIN Nv liSAl
cost of everything else.
Other items of this sort might be
added almost indefinitely, for all of
which Cody shoppers must help to
pay when they take their patronage
from Cody merchants-where it be-
longs-and carry it to some distant
city.
All the stores in the city are not
like the one described in the fore
Cody. where honest prices are
charged, when you get 100 per cent
in value and in service for every
cent you spend here. But you don't
go to those stores when you go on a
shopping expedition to the city, be
cause they are in the outlying sec
tions, where conditions are more like
those in your home town.
You go to the store downtown,
where you can find all the latest