Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-03-05
IN OUR
VALLEY


"A for the best signal combination
and slogan for the Valley radio broad
casting station, which is soon to be
erected in Brownsville.
Or. Burrus Of San Benito has sug
gested the signal WGIF-"We Grow 1t
First" which is San Benito's town
slogan.
The Herald has received another sug
gestion-WOVP-"W Watch Our Valley
Prosper
This suggestion comes from Herbert
Cole, visitor in Brownsville from Buff
falo, N. Y.
He says:
Il have been in your Valley about
week and am interested to such an eX-
tent that ! am going to make it my win
ter home from next November on.
read with interest that you are holding
contest to determine the call letters
of your new radio station. Being 4
radio and Valley fan may l suggest
WOVP-Watch Our Valley Prosper. If
/ should have the luck and honor to be
the person whose call letters or sug-
gestion is chosen, kindly turn the $40
over to the Elks charity fund"
We are sure your suggestion will be
if the Elks handle the little-fund they
will do good work with it.
There should be a world of sugges-
tions in the way of suitable call letters
and slogan for the Valley radio sta
tion. Crossword puzzle fans, through
their familiarity with the dictionary and
other great words, should put their wits
to work on this thing. 1t will not only
be a patriotic work for the Valley, but
think Of the honor of supplying the call
letters and slogans for the most south
erly broadcasting station.
The Heralds' announcement yesterday
of a successful termination of the eX-
pertinent at Mercedes in raising celery
has recalled to our "old timers" an in
teresting experiment along this line
in 1903 by Chas Volz.
Mr.. Volz, then living near Browns
willie, sold $1,000 worth of celery off
small plot of ground. He considered he
had the world by the ears, so to speak,
end went to it again the next year.
But rust got the product. and that broke
Mr.. Voz and ended his celery expert
ment.
But someone somewhere said you
can't keep q good man down. Mr.. Volz
was attracted to the Mission district,
which was then being opened up by
Conway & Holt. He removed there and
stuck. Mr.. Volz prospered and today he
is rated as perhaps the most succussful
citrus fruit and truck grower in the
Valley, his fortune running we'll into
six figures.
Down here ponderosa lemons are
produced weighing several pounds and,
being accus stomed to the spectacular
in the way of horticulture and agri-
culture, we think nothing of it.
Up in San Antonio reporter for The
San Antonio Light discovered what he
calls lemon" tree bearing lemons"
as big as water melons, and he pro-
ceeded to rave about it, published
first page picture of it, and here is
some of what he said:
"One lemon serving the purpose of a
dozen.
-One lemon furnishing as much juice
for lemonade as a dozen would.
lone lemon serving for three lemon
pies.
"One lemon weighing three pounds.
mot only one lemon, but 80 of them,
each year fitting the above description:
grown on n small tree only two and one
half feet high"
And down here we say, Look at those
ponderosas," and let it go at that.
Bob Cornell, executive secretary at
Houston for the 21st annual convention
of the Associated Advertising Clubs Of
the World. realizes that the Lower Rio
Grande Valley is going to be one of the
most attractive side trips" for the
visitors to the convention. That's why
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