The Coconino sun., 1925-02-27
THE AUTOMOBILE IS
BECAUSE IT'S NEEDED
(By E. T. Strong, General Sales
Manager Buick Motor Coz


| The automobile came into being be-
cause there was a demand for it. Man
needed a new form of transportation
/ to meet the complexities of his adj
vancing civilization and the automo-
/ bile proved to be the solution to his
problem. There was no need to create
market for it. The market already
existed and the automobile was Great
ed to supply the needs Of that mar
ket.
Examination of conditions might
have led to the belief that the situa-
tion was exactly the reverse of this
that the car was developed and that
/ by various means a demand was Great
ed for it which enabled it to Justify
its existence. But deeper eXamina-
ton reveals that this thought would
| be contrary to the whole history of
human progress.
The automobile could not play the
vital part in the worlds life that it
does today if the demand for it had
been artificially created. If the de-
mand for it had not existed it would
have been merely one more addition
to the list of useless inventions that
clutter the patent offices Of the ma
ton. It's brief appearance would
have made hardly a ripple in the
stream of advancing humanity
The progress of man has been.
marked by his inventions. Never has
he created anything until he needed
\ it. The caveman was content to ford
or swim the small streams he en-
countered in his wanderings. But
! xxylo 41ao g. r. Al
I OF his enemies made it necessary for
him to cross broad rivers, he took a
log, followed it and invented the dug
out canoe. Soon he had to launch out
into the deep waters of the ocean and
even his sturdy muscles proved insult
ficient for long voyages over stormy
waters. So he invented the sail and
harnessed the wind.
With sailing vessels Columbus dis
covered new world and sailing yes
sells brought to it the first conquering
armies and the first adventurous set
| tiers. But there was need for a still
/ better link with the old world from
which had to be drawn so much of the
material necessary to the development
/ of new countries. Accordingly the
| steamboat was invented
On land, history followed much the
same course. Inland peoples found
that they could not carry all their
possessions on the backs Of animals.
They invented crude wagons and these
with numerous improvements were
mans only form of land transporta-
1 tion for centuries.
! While inventions such as the steam
4 bn cfa
much to the progress of nations, they
did not have such direct bearing on
the individual. He still found himself
behind the march of events. He need
/ ed better means of communication and
the telegraph was invented for him.
4 Still remained the need for a more
/ personal means of communication and
| the telephone came into being. Wire
less met another need by flashing its
messages across the oceans and add
ing to the safety of travel on the sea.
Better methods of lighting were need
ed for huge, modern buildings and for
busy, modern thoroughfares, and the
electric light met the need.
Nowhere was progress more essen
tial than in the field of personal
transportation. Horse-drawn vehicles
proved inadequate to the demands of
modern life. Railroads could not turn
from their appointed courses. Some
thing more flexible and yet fully as
dependable and speedy was required
The automobile came into existence as
the answer to that demand.
The contribution of the automobile
to modern progress is incalculable. 1t
meets the needs of the individual as
nothing before has ever done. 1t fur
nishes speedy, dependable, safe and
economical transportation to its owner
at any time that he wishes and to any
point that he desires to go.
The automobile is not bought be
cause it is a beautiful piece of crafts
manship; or because it represents so
much value in metal and appoint
ments, but because it meets the need
of the modern man for dependable,
personal transportation.
Every owner will welcome every
improvement that can be made in his
car but at the same time he will de-
mand that it possess the stability and
ability to serve that are the basis for
every successful motor car
The reason for that is that his needs
are the same today as whensthe AUTO
mobile was invented except that they
are more complex and he requires a
car that has kept pace with the pro-
gress of the times. The need for the
4 automobile is increasing, not dimin-
! ishing. More and more people are
finding that ownership of car is es-
sential to their welfare.