The midland journal. (Rising Sun, Md.) 1885-1947, 1925-05-29
Chapter XIV

GA&PGGE <AAV
Paula had scheme for interesting
women in bond buying. 1t was good
| scheme. She suggested it so that Dirk
thought he had thought of it. Dirk
was head now of the bond department
in the Great Lakes Trust company's
magnificent new white building on
Michigan boulevard north.
Its white towers cleaned pink in
the lake mists. Dirk said it was a
terrible building badly proportioned,
and that it looked like vast vanilla
sundae. His new private domain was
more like splendid bookless library
than a business Office. 1t was finished
in rich dull walnut and there were
great upholstered chairs, soft rugs,
shaded lights. Special attention was
paid to women clients. There was a
room for their convenience fitted with
low restful chairs and touches, lamps,
writing desks, in mauve and rose.
Paula had selected the furnishings for
this room. Ten years earlier it would
have been considered absurd in suite
of business offices. Now it was
routine part of the equipment
Dirk's private office was almost as
difficult of access as that of the, ma
| tion's executive. Cards, telephones,
| office boys, secretaries stood between
the caller and Dirk DeJong, head of
the bond department. You asked for
J,s i,1 hn nf
| the six-foot statuesQue detective who,
| in the guise of usher, stood in the
center of the marble rotunda cycling
| each visitor with a coldly appraising
gaze. This one padded softly ahead
| of you on rubber heels, only to give
you over to the care of glorilied
| Office boy WHO took your name Yor
waited. He returned. You waited.
Presently there appeared young
woman with inquiring eyebrows. She
conyersed with you. She vanished.
You waited. She reappeared. You
were ushered into Dirk belongs large
| and luxurious inner office. And there
| formality fled.
Dirk was glad to see you; quietly.
interestedly glad to see you. AS you
| stated your business he listened atten-
| lively. as was his charming way. The
volume of business done with women
clients by the Great Lakes Trust COM
| pany was enormous. Dirk was con-
sentative helpful-and he always got
| the business. He talked little. He
| was amazingly effective.
| Ladies in the modish black of re-
cent bereavement made quite somber
procession to his door. His suggestions
| Gotten originating with Paula) made
| the Great Lakes Trust company's dis
| Greet advertising rich in results. Neat
| little pamphlets written for women on
| the subjects of saving, investments.
you are not dealing with a soulless
corporation" said these brochures.
May we serve you? You need more
than friends. Before acting, you
should have your judgment vndicated
by an organization of investment spe-
| cialists. You may have relatives and
| friends, some of whom would gladly
| advise you on investments. But per-
| IIdpS yOu lCGI tliut liiC lCoo thNS
know about your financial affairs, the
better. To handle trusts, and to care
for the securities of widows and or
phans, is our business"
! 1t was startling to note how this
sort of thing mounted into millions.
| "Women are becoming more and
| more used to the handling of money"
| Paula said, shrewdly. Pretty soon
their patronage is going to be as valu-
| able MS that of men. The average
woman doesn't know about bonds
about bond buying. They think they're
something mysterious and risky. Ttey
ought to be educated up to it. Didn't
you say something, Dirk, about classes
in finance for women?"
"But would the women Gomez"
| "Of course they'd come. Women
| will accept any invitation that's en-
| graved on heavy cream paper"
The Great Lakes Trust had branch
| in Cleveland now, and one in New
York, on Fifth avenue. The drive to
| interest women in bond buying and
| to instruct them in finance was 10 take
| on almost national proportions. There
! was to be newspaper and magazine ad'
vertising.
| (TO BE CONTINUED)
I