Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1925-03-18
FAKE Directories

About every so often some young upstart blows
INTO town extracts whole lot of perfectly good dol
lars out of business men for so-called dirac+or,
beats the printer out of his money and then skips for
other parts.
This has happened not once here in the laS+ ,oor
or two but several times. And yet our business men
fall for their game Nio1
We have brought this matter to the attention of
our business men before. Probably we shall have to
90 1t again dozen times before we accomplish our
ann. what possible good there be in such
directory? Take the last for example
younng fellow got out a socalled hotel direc-
tory. lie had printed large card with one hotel
directory in the middle and was surrounded Nv, od
Tor which he received about $120 The printer got 500
Tor printing the job but the heck Of was that we
faied to collect our money in advance and are still
waiting Tor the $50. We will pay any merchant who
advertised on that card the sum of S. for each of
those directories which he had printed We know
that 1T can't be done for the fellow who worked the
scheme took one card to take around to show the ad
and then collected his money The rest of them arc
at this office waiting to be distributed
How long are the business men of Tomahavk 90
ing to tall for this kind of stuff?-Tomahawk Leader
When the business men of Eagle River,
IomahaWk, Rhinelander and hundred other
cities fall for such poor schemes. then where is
the nome newspaper and job shop coming in
Tor any backing on any legitimate advertising
1t puts forth to these same business houses?
For years and years the Villas County News
mas been preaching and preaching to the
people to buy at home-of the home business
men, Many people have been won over from
the out-of-toWn stores and mail order concerns =
and DO their purchasing of the home merchant
This has not cost the business man a cent: but
has cost the News many dollars in free public
lty and business getting for the home mer-
chant. We have been glad to save this for the
home business man for he is home product.
pays his proportion Of the village and other
taxes, and is real asset.
Generally these outside fellows who have
some sort OF directory to shoot out, tells the
business man that the home printer is making
money out of this directory he is getting out.
They fall for it hard But, where the home
printer will get possibly $25 for the lob the
directory man salts down a nice wad of dough
and beats it for another field Another thing
how does the business man who takes an adver-
tisment in this class of dope know that these
directories or literature will be placed in
places where they can be seen by the pur-
chasing public?
One advertisement carried in the home
paper reaches the person you are after in order
to convince him you have goods to sell; does
this directory stuff do it? No. it does not and
never has simply an outlay of money given to
an outsider to the detriment of the home news
paper who buy of these same business men.
Just how long will the local merchants per-
nit of such junk being forced upon them for
cash payment far in excess of what the news
paper would charge them for something really
of value?