, 1925-06-10
Chapter XIV

Paula had a scheme for interesting
women In bond buying. 1t was a good
scheme. II suggested 1t so that Dirk
thought he had thought Of it Dirk
was head now Of the bond department
In the Great Lakes Trust cumpany's
magnificent new white building on
Michigan boulevard north.
Its white towers cleaned pink In
the lake mists. Dirk said 1t was o
terrible building badly proportioned
and that 1t looked like a vast vanilla
sundae His new private domain was
more like a splendid bookless library
than a business Office. 1t was finished
In rich dull walnut and there were
great upholstered chairs, soft rugs,
shaded lights. Special attention was
paid to women clients. There was a
room for their convenience fitted with
low restful chairs and couches, lamps.
writing desks, in mauve and rose.
Paula had selected the furnishings for
this room. Ter years earlier 1t would
have beer considered absurd In a suite
of business Offices. Now II was .
routine part of the equipment.
Dirk's private office was almost as
difficult of access as that of the ma
tons executive. Cards, telephones,
Office boys, secretaries stood between
the caller n Dirk DeJrng, head OF
the bond department. You asked for
him. uttering his nnms In the ear of
the six-foot statuesque detective who,
in the guise of usher, stood In the
center of the marble rotunda cycling
each visitor with n colby appraislng
gaze. This one padded softly ahead
OF you on rubber heels, only to give
you over to the care of a gloriiled
Office boy who took your name You
waited. He returned. You waited.
Presently there appeared a yourg
woman with inquiring eyebrows. She
conversed with you. She vanished.
You waited. She reappeared. You
were ushered into Dirk belongs large
and luxurious inner office. And there
formallty fed.
Dirk was glad to see you; quietly.
interestedly glad TO see you. AS you
stated your business he listened attcn-
lively, as was his charming way. The
volume of business done with women
clients by the Great Lakes Trust com
pany was enormous. Dirk was con-
sentative. helpful-and he always got
the business. He talked little. He
was amazingly effective.
Ladies' in the modish black of re-
cent bereavement made quite n somber
procession to his door. His suggestions
(often originating with Paula) made
the Great Lakes Trust company's dis
Greet advertising rich in results. Neat
little pamphlets written for women on
the subjects of saving, investments.
You are not dealing with a soulless
corporation" said these brochures.
May we serve you? You need mvre
han friends Before acting. you
should have your judgment indicated
by nm organization of investment spe-
c~lalists. You may have relatives and
friends. some of whom would gladly
advise you OF investments. But per
haps you rightly feel that h less they
know about your financial affairs, the
better. To handle trusts, and to care
for the securities OF widows md or
phans, Is our business"
IL WIS sturtlng 10 note now THIS
sort of thing mounted into millions.
women are becoming more and
more used to the handling of money"
Paula said. shrewdly. pretty soon
their patronage is going TO be as valu-
able as that of men. The average
woman doesn't know about bonds
about bond buying. They think they're
something mysterious and risky. They
ought to be educated up to II. Didn't
you say something, Dirk, about classes
In finance for women?"
"But would the women conner"
"Of course they'd ome womer
will accept any invitation thaf's en-.
graved on heavy cream paper"
The Great Lakes Trust had n branch
in Cleveland now, and one in New
York. On Fifth avenu The drive 10
interest women in bond buying and
to Instruct them in finance was 10 take
on almost national proportions. There
WINS TO be newspaper and magazine nd.
vertlslng.
ITO BE coNTINuED)