Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1925-12-02
ELCHO MEET A SUCCESS
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riot of color in the fall; also, assure
them that there is not a worthless
piece Of property in all Wisconsin.
Positive word-of-mouth advertis-
ing, not negative, is needed to
spread the proper appreciation OF
Wisconsin's qualities as a National
Playground"
An appeal for some booster or
CARNATIONS in northern Wisconsin
was made for the purpose of secur-
ing more publicity for Wisconsin as
a vacation land. Mr.. Westbrooke
pointed out that the future bust
ness Of the lake region depends on
the manner in which it's recrea-
tional assets are exploited. Whole
hearted cooperation and the proper
kind Of publicity" he said, ARE re-
quired to keep Wisconsin before
the nation" Feature writer's on
hunting and fishing were mentioned
as one of the best mediums
through. which to secure publicity.
Mr. Westbrooke said, Every com
munity in Wisconsin should invite
one or more Of the hunting and
fishing writer's to investigate the
recreational facilities of their sec
tion as their guest. =, Business men
Of the community should be anx-
ious to serve as guides to these
feature story writers and see that
they have a glorious good time
when in the community. Their
advertising" he said, would be an
adequate return for the time and
money required for their enter
tainment."
G. r. Custer, assistant general
PASSENGER agent of the Chicago &
North Western Railroad, Chicago,
fol owed Mr.. Wesbrooke.
Il remember the time when the
only tourists who came up into
northern Wisconsin from Chicago
were a few newspaper chaps"
and they rode on free tickets, he
said. That, however proved the
nucleus of the present large recre-
ational industry. Those newspaper
chaps returned to Chicago de
lighted. They wrote articles about
the wonders they had seen and put
the facts before millions. That had
much to do with starting things
going up here.
Increase in your summer trade
Is not a mere matter of an in
crease in the population of the ma
ton but almost entirely a matter
of boosting and advertising, and
keeping everlastingly at it,"
Mr. Custer thought the North as
a sporting proposition ought not to
be dwelt on exclusively. A lot of
people don't want to fish or hunt,
he pointed out. They want to loaf,
amble about in the woods, rest,
have a good bed and good food. If
they get these their desires full
Tiled, they are delighted, and next
year they are sure to come back
and perhaps bring with them
others who want to loaf comfort
ably.
The Chicago G North Western
Railroad next year will spend more
money in advertising the recrea-
tlonal wonders of northern Wis
consln than ever before, said Mr..
Custer. The road will advertise ex-
tensyely in the larger dailies and
by means of booklets throughout
the country from the East to the
Missouri River and down to the
Gulf Coast.
John McKenna, of Amigo, who is
a pioneer IN the Flambeau reserva-
ton resort trade, told about offer
ing a deed to lot on Lac du Flam-
beau and to build and equip a cot
tage for Ben c. Robinson. noted
sportsman and feature writer for
various sporting magazines, if Mr..
Robinson would come into northern
Wisconsin for a period of three
years, study its recreational advan-
tages and write about them. The
offer was accepted and Mr.. Bobin-
son has prepared much publicity of
highest quality for this region In
one instance last summer Con-
necticut man came to Flambeau on