The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1925-12-29
KIM As SAVINGS
START AGAIN
Nv RICHARD HATTON

Although Christmas Day mas
passed, a Christmas Day made
the brighter in thousands Of Wash.
ington homes by reason Of the dis
tribution OF Christmas Savings
Fund checks by local banks. the
thrifty, according to indications In
local financial institutions, did not
spend all OF their Christmas money
upon gifts and Injuries.
Much of the very large amount
paid out by banking institutions in
Christmas Savings Fund checks is
being returned to the vaults, either
in regular savings deposits or in
new Christmas accounts, which
will gladden. the holiday in 1925.
There Is carried on this page to-
day an advertisement listing the
Washington banking institutions
wherein Christmas savings accounts
may be deposited and. according
greater distribution of cash than
was made this year by local banks.
$S14,OOO.OO0 Deposited
It is of considerable interest to
the financial world. as well as to.
those who are starting Christmas
savings accounts for next year, to
know that the banks Of the United
States released this year $314, 000,-
600 which had been placed on de-
posit in Christmas Savings Clubs
throughout the country since the
opening Of the club accounts for
1925. This almost startling figure
indicates to what an extent the.
spirit or saving has been fostered
by the Christmas Savings Clubs
which were originally started by
the banks as q stimulant toward
saving for the annual Christmas
present giving.
The Christmas Savings Club, as
much as any other factor In our
economic life, ID responsible for this
new thrift spirit In the American
people. It u OF especial note that
among the working class and
earners OF small salaries the Christ
mas Savings Club habit has been
directly responsible for q measure
Of financial accumulation and,
through this, financial independence,
home owning and sizable estates
never before known. For this
the banks and the bankers Of the
country deserve due credit. The
idea was a bank idea. the bankers
made the Christmas Savings Clubs
possible and II IL bank advertising
and bank stimulation OF the. desire
to save that Is carrying on the
Christmas Savings Clubs to the
point where millions upon millions
Of dollars every year are turned
from wasteful spending into per-
manent savings and profitable In.
vestment.
Financial Advertising Pays
The spread Of the Christmas Club
idea is all the proof required Of
the efficacy OF fiancial advertising,
Of spreading the gospel Of thrift.
The question has been sometimes
asked: Does financial advertising
pay?" The answer Is written in
an unquestionable affirmative in
figures that all may read-"over
$314. 100000 accumulated through
Christmas Savings Clubs IN 1926"
II there Is today an Increasing
spirit Of thrift In this country. this
spirit has been created by those
financial institutions which, by
means Of such publicity methods
as are available, have educated the
American people to the habit Of
saving.
The banks OF Washington report
an increasing interest In the new
Christmas Savings Clubs for 1926.
They predict greater number of
accounts and a larger distribution
Of funds than was made this year.
Several institutions which did not
maintain clubs this year have en-.
tered the field for next year. It
IL significant, also, that large bust
ness houses, the banks themselves,
department stores. brokerage firms,
manufacturers and the employers
OF labor generally. are encouraging