New Britain herald., 1925-10-30
GRANTS
POLICIES
Different
Operated on Department
Store Lines, With
Economy Prices

Methods Of operation followed by
the w. I. Grant company, whose
new store opens here Saturday, are
unique in that the company sells
nothing for more than 81, and that
the stores are operated entirely
along department store lines. AL
though operating under a Tow maxi
mum price limit, the Grant organi-
zation has gotten away from the
usual syndicate style Of operation
and has evolved a method and sys-
tenn of its own.
Thousands Of items, none Of which
sell for more than 81 have been col
lected by the Grant buyers, and
form a most wonderful example of
the buying power of the American
dollar. To bring within the limita-
tons of this 81 limit the everyday
necessities Of the Grant customers
has been the ambition of Grant
buyers.
The present 81 department store
Is the product of evolution. The
chain started, as told in another
column, as a Csc department store.
years ago. Experience proved, how
ever, that this limit did not permit
the buyers to accomplish their aim
of making the every day needs avail.
able at minimum prices, and during
the war the price limit was raised
to its present level. This allowed
the Grant company to offer for sale
many more varieties, until at the
present the Grant stores carry near
ly 10000 different items.
Well Departmentized
The Grant stores are laid out on
department. store lines. Merchan-
disc Is classified according to its use
and the various departments are sc
related that items of like nature are
found near each other. Thus WON.
ems lingerie, forming one depart.
ment will be found Immediately ad.
jacent to that department in which
. children's wear is sold. while under
, wear and hosiery will be found II
the same general part Of the store
Tools and auto accessories will b.
T. located close together. and near thu
/ paint, and housewares departments
: with radio and electric supplies nea
at hand. Yard goods, domestics
y draperes and dress goods will b.
! found in the same part of the store
= Moreover, the individual display
. are according to department stor
e ideas, though distinctively Grants
e in their development Deep bin
Y we'll filled with merchandise, lighte
= show cases daintily trimmed, attrac
tive wall and shelf trims, are eac
complete parts of the more perfec
whole.
Buy For Service
All Grant merchandise is hougl
for the service It will give the cu'
toner, not for the immediate prot
it will bring the organization, a,
cording to one of the Grant excel
) tives.
\ This may sound rather altrui
tic" he added, but II has bee
shown, not in our case. but in tt
d case of every successful enterpris
lie that service pays the profits, and n,
n. selfishness."
h It is the Grant aim to make mol
T. of the better things available
m everyone, through a system Of r
~ ducipg prices, BY eliminating MUG
s. Of the middleman's profit by doir
away with one or two steps in di
I'd Itribution, the Grant company feels
er is rendering distinct econom
Id service. BY being able to sell nee
t. ed articles for less and still make
n own fair profit. the company is re
r dering a social service. which pc
u haps accounts for its phenomen
he growth and success.
he NO article shall ever be bong
er merely because we can sell it with
of our price limit or for profit" is o
,r- OF Mr.. Grants instructions TO
re buyers ut must be bought 10
demand, TO meet need, and be
mt such quality that we are not ashal
a ed to have II on our counters"
of Realizing that the customers mi
en- be pleased if future business is TO
n held. the company puts on its shelly
er, and counters only that merchant
M In which It has utmost confden
Every piece Of goods sold is guars
res teed by the Grant company. and
l0) exchangeable for any reason. OF
rk. those few items which the sanit'
ute laws forbid being exchanged are
cir cluded from the Grant rule that e
ties will exchange anything that is !
ses satisfactory for any reason