San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-10-04
HERE
I IN NATIONAL
I DEMAND
Mexican Foods Bearing
S. A. Name Go to All
Parts Of America.

What Is the ambitious local or sec
tional manufacturer to do when he
has worked his natural market to the
saturation point and his product is
one that is considered of doubtful
sales value outside of its natural sec
tional territory? Is he to settle down
to a steady routine of supplying this
natural market, or will it justify him
to break the accepted rules of mer-
chandising and go out and ask the
public to buy a product which, where
known at all outside of its own little
section, is looked upon with but a
mild degree of interest?
A few years ago the Gebhardt Chill
Powder company Of San Antonio, was
faced with just such a problem. Of
course, the business was established
to cater to local market in and
around San Antonio.
ADS PUSH BUSINESS.
The business grew steadily, until
1t covered practically all of the border
sections where Mexican foods were
accepted on the family table.
"We credit advertising with gaining
quick national distribution" says a..
G. Geyer, general manager of the
company. without it we would
have been probably generation gain
ing what we have gained in less than
five years. We taught people to eat
chill products. ...
"San Antonio has every advantage
in becoming the leading manufacturing
city Of the. Southwest. If the citi-
zens will cooperate with the dealers
there is no question but she will ac-
complish this within five years, states
Mr.. Geyer..
INVEST IN s. A.
@The fact that San Antonio is con-
stantly welcoming tourists to her city
means, more money and more build
ings for her. Many of these tourists
remain here during the winter
months.
Business men of the North and
East are rapidly making investments
in San Antonio. They predict a great
future.
The business in which Mr.. Geyer is
engaged affords him a great number
of chances to see the real industrial
improvements enjoyed by San An
tonic. The largest factors are cheap
fuel and power available here.
The advertisements in other cities
paid for by the Gebhardt Chill Pow
der company also exert wonderful
influence in behalf Of San Antonio.
San Antonio is featured in a very
prominent manner and much space
is contributed in directing attention
10 this city as the Winter Play
ground of America. i
Mr.. Geyer gained national fame as
the man who taught n nation the food
value and the pleasing taste of chill
products. He took a local product,
valued for its food qualities only
along the border where it was known
and made national dish. He ac-
complished this seeming business mira
Gle, chiefly through advertising, spend
ing thousands of dollars in this way.
But primarily he won success through
the excellence Of the products he
turned out. He saw to it that Geb-
hardt's stood at all times for strict
~ Al product of highest quality and
cleanliness. He now operates one of
the most modern daylight plants in
the country, spotlcssly clean and
thoroughly inspected every day of the
year. No product can leave this plant
that does not measure fully up to the
high quality set for it by Mr.. Geyer's
standard. Hence Gebhardt's is today
just as popular in New York or Los
Angeles as in San Antonio and all
the nation is eating chill. Mr.. Geyer
taught them.