Beverly banner. [volume] (Beverly, N.J.) 1877-1964, 1925-10-09

In this review of Beverly and vicinity We have endeavored to point out
the progress and advancement of the business, social and professional life
of the territory and the elemental factors that are contributing to the on
ward march Of the people to the golden age. While this EDITION ontalhs
no historical data, yet a shrewd observer picking up a copy # this paper a
hundred years from now will be able to get an excellent idea II m
'' The History OF American Business.
From the day of the Boston Tea Party, when all real Americans came
to thu conclusion that it vas time to throw off foreign domination and con-
duet affairs in America as Americans saw fit, it has been one grand march
the products of her factories, fields, mines and mills are found going in
American ships to all parts of the world and at the same time ar the
savorites in their home country. The principle upon which the nation was
founded is the same principle upon which u early business a establish
ed, and Is best illustrated in Frankln's maxim: Honesty is the Best
Policy. Our business has been promoted by fair play and one price to all
Such notable merchant princes as Captain Macy, o New York. m Mar-
shall Field, of Chicago, firmly established the principle of one price to all
Soon the modern department and speciality store began to suppant the old
fashioned mart of trade where there was a endless number O prices to
be obtained OF any n article and one had to be a smart trader judge
of material to buy inteligentEy. In the American store # the day m a
order by mail o. send a child and receive the same class OF merchandise
and at the same price IS though he went himself. With M wonderful pro-
gress in appointments and stocks the stores of today are typical of u sup
Quality And Service supplanting "che.p John"
The day of ~cheap John" ws yesterday. The farmer, laborer and pro-
service. Since the days of the late war, wages and remuneration in practi-
cany all lines has given the people more with which to buy and their tastes
%nmanJ MI hoe rasDIted in a great falling off in the mail order bust
ness to distant parts and has been a great boon to the local merchants who
carry merchandise that can be seen, inspected and loaded into the auto and
taken home;
Our automobiles are bought at standard prices. There is n o dscrimi-
nation and fair play is accorded everyone. The automobile industry was
born after the trend of American business had taken definite form and is
the one bright and shining example of the success of the single standard of
prices Today it is the greatest business in the country and he richest men
in the world have become rich because they have been fair and have given
real quality at M price. and service
Country Towns And Rural Life More Attra- tve
With the rapid completion of the campaign for good roads that has fol-
lowed the universal adoption of the automobile the country town and rural
communities are becoming more attractive for residential purposes and dur
ing the next decade their growth in population and the value of property
will be marvellous. The congestion of the city and the almost forbidden use
of the auto in many of the larger cities is rapidly spreading as the auto
mobiles multiply. This is a n ever impeling force that is bringing the coun-
try communities to the front. The fact that electricity, water, power and
a factor that is not to be overlooked. Manufacturers are following in the
trail of decentralization and many small towns Ire becoming very prosper
Gus and we arr becoming an automobile nation instead of a horse and buggy
country. The auto has divided the distance by four and where one lived
eight miles from a large center he low IAN live 80 and much more easily
get there in the same time. The church, the show and social affairs ae
virtually close at hand for people living a distance from a large center.
For those who like the home life the radio furnishes excellent entertain
ment in all lines.
The American Farm Becoming The American Estate
With the rapid march of city conveniences to the country, the farm is no
longer the farm, but the country estate. More attention is being paid to
architecture of the houses and buildings, greater care is being used lin the
Identification of the grounds by the proper planting of suitable orchards
and ornamentals. Modern machinery has supplanted the uneducated farm
hand and in his place W have the mechanical farmer who conducts his
place OF a business basis and uses scientific methods in all his culture.
Whittier Are We Drihing7
With all the wonders of our present super-civiization, what will be the
next great event mt the lives of the people of this community? With some
of the richest men in the world placing their vast resources and fortunes
into the manufacture of aeropIanes for commercial and private use it looks
as though each community and town will have to establish a n airport. 1t
would then take about one-fifth the time it takes by auto. When aero
planes come into private use the decentralization of the population will
become rapid, for while a keep auto in the small city, yet
he would have to have a real country place for the aeropane.
The Golden Age Ia Approaching
With business conducted 0 n a fair basis and service being the outAand-
ing feature Of the day, with living conditions approaching the IDEAL with
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