The Washington times., 1925-03-27
HAYS INITIATES
NEW FILM
POLICY

Will III, Hays, president oL Ihe
Motion Picture Producers and Dis
tributors OF America, Inc, has
announced the following:
In accordance with a decision
lust reached by the executive
committee OF the Motion Picture
Producers and Distributors of
America, Inc, upon recommends
ton OF the committee on public
relations, / am greatly pleased
to announce the establishment of
the open Door" in the motion
picture industry. It means more
than invitation to the public to
patronize the productions OF the
industry.
Once the public believed all in
dustry generally stood for the
s'closed door" But enlightened
Industry long since discarded any
such position for the attitude
that the public be- pleased. :
We are proud to be the first
industry in the world to go the
whole route and say the public
be pleased to come in. !" Come in
and tell us where and why we
are Motif we are not-rneasurfng
up to our job of making the
motion picture industry the force
it should be in promoting the
best American ideals.
Our open Door" is depart
ment through which the ATnari.
can public is invited to enter with
suggestions, helpful criticisms, con-
Of viewpoint that will aid us in
be the outstanding public influ-
ence that everyone wants it to be.
We are striving to make the
most of the industry's possibilities
as to an educator and an inter
prefer OF America az 1t really is,
as well as the nations principal
entertainment. We want the bene-
fit Of what the public thinks we
could do to make better use OF
our opportunities.
We realize that wide public q.
operation along that line 10 of the
greatest possible benefit to the i'm
dustry. That has been demon
strated by the extremely valuable
cooperation given us over period
of two and one-half years by rep
resentatiVeS OF civic and social
betterInent organizations, serving
as q Committee Of Public Rela-
tons. Through the commuters
work the industry has learned to
become more responsive to its
subtle anF4ino nfaIiUafi0na
Our open Door" il born OF
that committees labors. The
establishment Of the new depart
ment of public relations was sug-
gested by the committee on public
relations In order that public CO.
operation with the industry might
be broadened and made perma-
ment.
The distinctive characteristic Of
the new open door" policy is
that we invite every organization
of every description in either this
country or any other country
which is interested in public bet
torment, to designate an authori-
tative representative who VIII be
its contact with the motion pic
ture industry-inyited at all times
to come in through our ''open
door, and tell US Of improvements
which might be made in having
the motion picture more respon-
sive to its public service obliga-
tons, and how we can cooperate
with them.
with the motion picture being
seen almost daily by between ten
and twenty million people, 1t Is
obvious that it cannot be re-
garded as q mere amusement
enterprise, but that its effect on
the public mind is so definite
and immediate that it Is a duty
of public-spirited citizens to aid
those producing and exhibiting
motion pictures to live up to their
public obligations as well az con-
duct a profitable business under
taking.
Here is the door of the indus
try wide open to everyone. II an
organization or an individual any,
where, everywhere, has an opin-
ion or thought believed to be
something that would help to
make motion pictures better In.
strumeHlts for public service, don't
let that thought or opinion re-
main buried. If it has value 1t
will be utilized. Get 1t to US
through our open Door
Rnxz1m dkyaEy Gn,aa1v q 0ua1na