Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-06-25
IN OUR
VALLEY


Ii terest every merchant and other
newspaper advertisers, in the lower
Rio Grande Valley.
1t will be of interest to these men or
women in towns that have advertising
clubs as well as towns that do not have
advertising clubs.
series of lectures upon advertising
subjects will be broadcast by members
of the Dallas Advertising League from
the radio broadcasting station of The
Dallas News on the last Monday even
ing of each month at $3.50 o'clock.
President Alfonso Johnson of the
Dallas league announces that these lee
lures are planned to be of special in
teIest to merchants and advertisers
throughout the Southwest.
Prominent advertising men of Dallas
will compete for the privilege of de-
livering the radio lectures each month.
Their lectures will be delivered before
the Dallas~league, which will choose the
best lectures to be delivered from sta
tion WFAA.
The first of the series of lectures will
be delivered next Monday evening,
June 20.
Knox Armstrong, advertising manager
of E. NJ. Kahn Company, j. Richard
Brown, editor of the Southwestern Pur-
chaser, and Joe NJ. Dawson, an adver-
tising agency man, will be among the
speakers.
S. W. St~Gus, head of large finan-
cial concern Of New York and Chicago,
declares that the present year will be
the greatest building and construction
year in the United States, and therefore
in the history of the world.
He estimates that $6,000000 will be
put into construction in the present
twelve-month. Last year the figure
was $5,800,OOO,OO 900.
The Lower Rio Grande Valley will
help materially in the making up Of this
six billion dollar figure given by Mr.
Straus.
Brownsville alone should add ST.
100000 to the record this year. includ-
ing its hotel and passenger station, the
Villa Maria Academy and the numerous
business houses and residences that are
certain to continue going up.
The Houston Chamber of Commerce
has Joined the list of organizations who
proposeNto visit the Valley in numbers
Gurig the coming year.
Houston will visit the Valley about
the time Of the Mid Winter Fair, at
Harrington. g--e~
The Valley welcomes all visitors.
We've plenty here. to see. Our people
like to meet the people of other COM
munties. We're proud Of what we
have and what we're going to be. Let's.
tell it to the other fellow.
OF roofs placed a quarter page size ad-
vertisement In The Brownsville Herald
one Sunday.
The next day three contracts for
roofing jobs were signed, and telephone
conveI sations were held on other jobs.
The gentleman who placed the adver-
tsement naturally was convinced that
The Brownsville Herald is the sort of
medium that is worthwhile using when
yod want to reach the public of the
Valley.
He is now a consistent user of space
in The Herald.
Well put the Valley kitchen against
the country's best. Base our confidence
on the result of recent contest at
A. M. College at which Mrs. ]. H.
Christner Of Weslaco received the
honor.
Judges declared her kitchen the best
in Southwest Texas. She received a
trip to North Texas as a prize.
Jamie Heron told Brownsville Ro-
tarians Wednesday that Brownsville is
krown all over the country.
"Tell man you're from the Rio
Grande Valley, and he's likely to ask
where's that?'"
Say Brownsville and he's placed
YOU.
There are many reasons for that, of
course.
Brownsville is an old community and
figures much in the history of Texas.
The Battles of Resaca de la Palma
and Palo Alto were fought here, or near
here.
The last battle of the Civil War was
fought rear here. The war was already
over, but the boys here hadn't heard OF
it.
The late Porforio Diaz launched from
Brownsville the revolution that placed
him in the executive chair at Mexic,
City.
Inc negro soldier trouble at For
Brown in 1906 was a nationwide new
source for months, and including con
gressional investigation.
Brownsville, as an Associated Pres
leased wire point-through The Browns
vile Herald-is known in every news
paper office in the country.
1t isn't to be wondered at, Mr.. Heron