The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1925-10-29
Confidence, Trust. Faith!

Confidence, Trust, Faith!
Those are the three watchwcrds
which have built for one Kenoshan
a standing in the community that
ranks him with its greatest mer-
chants, that places him in the lead
among the city's prominent citizens
as an authority on business success.
Hugh E. Barden is this week cele-
brating the thirty-ffth anniversary OF
the week during which he took the
biggest step in his business career
decided to put his hard earned few
dollars into business of his own.
And from that memorable time in the
year 1890 until today Mr.. Barden has
been building up an edifce that gives
mute testimony to his success as a
merchant
His Principles of Business Conduct.
From the first day when | made
my first sale in our little store on
Main street right down to these days
my confidence in Kenosha as city
with a tremendous future as weff as
present has never been shaken. have
tried to grow with the city"
occasioned by the preparations. for the
formal opening Of the entire store
building for Kenosha and Kenoshans,
Mr. Barden hesitates here and there as
he talks to the interviewer. Now he
directs the location of new counter,
now he greets customer with a word
of cheer, here he signs letter that
must be sent off at once. He has every
detail of the business Of the store and
it's myriad ramiications at his finger
tips. And as he speaks Of the busi-
ness he has built up one can see the
pride and the pleasure which he takes
in discussing it.
Confidence as Foundation.
"The foundation Of business is con-
hdence," he went on. Confidence
which springs from integrity, fair
dealing, efficient service, and mutual
BENEFIT. l pride myself in that through
all the years / have been in business
in Kenosha that | have made d host
of friends through business dealings
and through their patronage of the
Barden store which has meant to me
even more than the figures on the ball
ance sheet at the end Of each year."
The Barden Store company motto is
reflected in every business transac-
tion every day of the year. It's key
lies on a card in a little frame above
Mr.. Barden's desk in his office on the
second floor of che store. Faithful
Service and Sound Values" the card
reads. Every employee in the store
and there are seventy of them--know
that motto and they practice it.
Service and merchandise have played
a big part in the stores remarkable
success in the past thirty-five years.
1t has been Mr.. Barden's greatest de-
sire to carry the richest and the most
varied stocks and to keep the prices
of these stocks as low as those of any
good store, often lower. but never
higher.
Customer is Always Right
The store has grown about a policy
that Mr., Barden has always insisted
upon in his business relations with
the public. This policy calls for q
famously liberal attitude regarding
refunds, exchanges and credits, with
absolute satisfaction to every custo-
mer on every article purchased or a
satisfactory adjustment to bring about
that satisfaction.
"Strict attention to business, an in
tense application to work, something
to do all the time, and a pure enjoy
ment in doing it--those things count
most in my idea OF. how best to attain
place near the pinnacle of success