The Washington times., 1925-11-11
COMPANY
BUILDING IS
READY
Great New Structure to Open
to Public at Stroke of
Noon Tomorrow

A temple of Washington COM
merce, a monument to years of
unflagging endeavor in the Capt.
tails world of merchandise, g. new
and splendid esta adjustment to meet
the needs OF every home-such is
the new seVen-story building which
houses the Hecht Company.
From the cornice Of the third
floor, directly over the corner OF
Seventh and F streets, projects a
huge bronze clock, and when the
hands of this clock point to the
hour of noon Thursday. the doors
of the great white edifice will be
thrown open to the public of
Washington.
Today the busy bands Of work.
men are uncasing and furnishing
the final embellishments of the
new store. But, for the most part,
the shining elegance is revealed,
and a word-picture Of the whole
Is possible.
Bronge Doors at Entrance
Entering the bronze doors that
comprise the new F street en-.
trance. the shopper passes into
the newly-equipped shoe depart
ment, the jewelry section, brilliant
with it's well.conceived display OF
dazzling gems, while in the older
and more southerly part of the
building is the mems furnishing
|, department and, down a few steps.
fthe sport shop.
The new, swift elevators, auto
matically controlled and protected
by the most modern safety devices,
brings the traveller to the children s
shop, where little hats, coats, suits.
party dresses, and other apparel are
on view. One of the most attractive
features of this floor is the chill
drens barber shop. where little
Bobby or Gloria may sit in chairs
fashioned in the manner of caroussel
horses while expert hands trim
their hair.
The third floor presents beauty
everywhere, for this is the fashion
shop. Silks, satins, and sequins
everywhere! Creations from the ex-
elusive establishments of Paris, and
dist motive adaptations of the
Partisan styles by American de-
signers of the first rank!
Industry Made Attractive
Up through the splendor and
brilliance of three higher flights
the shopper passes-through a
beautifully appointed beauty shop.
through a luxurious maze Of i'm
ported furnishings, past row upon
row of rugs and tapestries into
which have been woven art and the
feeling of comfort-and up to- the
seventh floor where the executive
offices are established, and where
the receiving department is housed
in quarters that promote efficiency
and prompt handling Of goods.
The accounts department Is
located in large new daylight
section on the fourth floor, adjoin-
! ing the gift shop. This office has
been improved in every way. and
presents rare picture of industry
made attractive.
| Behind the beauties of the new
building lies twenty-nine years OF
| growth, since the beginnings of the
Hecht Company in Washington, and
| two years of intensive work on
the building itself.
At this time two years ago the
new building was on paper, and
around this paper gathered the
heads Of the Hecht organization
planning new changes, new i'm
provements, innovations to attract
| the eye of the Washington shopper
On July /. 1924, ground was
broken for the structure, and from
that time until the present day
| the offices of The Hecht Company
| have been constantly filled with
| arrangements for the great ex
| pansion of the Washington store
| BY this new building, representing
a $4,000, 900 investment, the per
| sonnet of the organization has beer
! doubled, and the floor space has
| been trebled. Experts in every
| branch of construction work super
vised each step of the building
operations in order that the new
space would yield it's utmost.
The president of the Hecht Cor
| poration, which controls five Balti
more stores and one New York
house Is M. S. Hecht. of Baltimore
Alexander Hecht, owner and vice
president, is in Washington today
| inspecting the store. Other officers
| of the store are Harold H. Levi
general manager and vice president
| G. d. Dulcan, merchandising man
ager, and George l. Snowden, ad
Vertising manager. whose slogan
| THE Store that Blocks F. Street.
| today rings more true than it ever
1 did