Evening star. [volume] (Washington, D.C.) 1854-1972, 1925-01-25

D.. 1t gives us new worlds for old.
No one can afford to forget that
| the American motor car stands long
| chance of motorizing the entire world.
And when this happens the most i'm
! portant changes are going to take
| place right here in America. Our
| la borers, our engineers, our bankers,
our business men generally are Gre
ating these cars that are being sold
1 to the rest of the world. These men
| and women cannot prosper without
helping the entire nation to attain
newer and higher goals.
Competition Is Greatest.
Every motorist knows what the
| automobile has done to stimulate
| American ingenuity along mechanical
| and scientific lines, but we are prone
| to overlook the effect of the automo-
| bile upon other lines of human activ-
| ity. These cars, these automobile
shows, and these annual models are
| educating the nation to new levels of
! selling ability. The competition in
the automobile business has sur
| passed anything in this line that
| has ever existed in any other bust
ness or industry, and with this COM
| petition there has developed a new
keenness of Judgment and selling
ability that is becoming national
IT Is the result of the nations
| schooling at the hands of the auto
mobile that enabled one new force in
the automobile field to do $4,000. 900
| worth of business in it's first year.
| Such records are becoming rather
common in the automobile field, and
| they are naturally squirting the en-
| tire manufacturing group of the nation
| to follow suit.
| What is even more important, the
| MI &c eli t1of RI 70
where it is quicker to make decisions
and less reluctant to progress. The
| sale of approximately 100000 auto
m obiles in America annually does not
| depend entirely upon high type of
| selling organization. advertising and
| publicity. but involves the pubIic's
| Willingness to buy, to experiment and
| to step ahead.
Represents United States Spirit.
| Considering the troublesome cars
I OF the early days, it must be said of
| the motorist that he has always been
willing to take a chance on the prog
ress which the automobile seemed to
offer. But back of his willingness to
gamble we must recognize the auto
mobiles inherent ability to attract, to
fascinate. This attraction was moth
| ing but the fact that the automo bile
represented the spirit of America.
The automobile has revolutionized
| factory methods and working condi-
| tions. Some of the most modern labor
| plans have been put into practical
! operation by automobile manufacture
i ers, and it is difficult to find any fac
tory unit of an automobile plant that
is not thoroughly up to date in every
respect. All this has had a great
moral effect upon industry in gen.
I eral.
higher type of workman is re-
Quired to build American automobiles
| than is required to manufacture many
| other products, and the efficiency be-
ing practiced in many of the automo-
bile plants is such as to develop wit,
muscle and ingenuity. One cannot
train the 3,105,000 persons who are
employed in the motor vehicle and
allied industries along lines of
greater group and personal efficiency
| without affecting general labor con-
ditions throughout the country, and
affecting them favorably.
More than $4,000 conce6s are en-
gagged in retailing passenJ II cars and