San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-10-11
GREAT ARTISTS
SIGNED FOR
RADIO
Chain Broadcast Will Give
Whole Country Weekly
Program.


For the first time in the history
of broadcasting, Metropolitan Opera
stars and other leading artists Of the
musical world will broadcast regular
ly over the radio. Announcement
was made by A. Atwater Kent, ralio
manufacturer of Philadelphia, that he
had closed arrangements under which
group of the best known concert
artists of the United States and Eu-
rope will broadcast from Station
WEAF, of the American Telephone
and Telegraph Company, Of New York.
and through other stations with which
WEAF is connected.
The programs will begin at 9:15
o'clock each Sunday evening and will
continue for one hour, with one lead
ing artist, properly assisted.
DISTINGUISHED MUSICIANS.
The artists who nre definitely an
nounced for the series are the follow
ing:
Louise Homer, eontralto; Mabel
Garrison, soprano; Anna Case. So
prano of the Metropolitan Opera
Company; Frieda Hempel, soprano;
Maria kurenko. soprano, OF Russia
Florence Austral, soprano Of Covent
Garden, London; Hulda Lashanska,
soprano; Reinald Werrenrath, bari
tone; Edward johnson, tenor of the
Metropolitan Opera Company Albert
Spalding, violinist; Alexander Brai-
l. L. ,u%
Arthur Middleton of the Metropolitan
Opera Company; the London String
Quartet, of London, England, and the
State symphony Orchestra of New
York.
ASK PERMISSION.
Other artists who will be heard on
the air provided permission for broad
casting can be secured are the fol-
lowing:
Subject to permission from the Vic
tor Talking Machine Company, are
Nine. Ernestine Schumann-H eink, &C.
ella Hansen. Margaret Matzenauer,
Olga Samaroff. Emilio de Gorgoza,
Kathryn Meisle. Of the Chicago Civic
Opera Company and Giannini OF
Europe.
Subject to the Brunswick Company,
Josef Holman. worlds greatest
pianist: Allen McQuhae and Mario
Chamlee. of the Metropolitan Opera
Company.
Subject to permission of the Metro
politan Opera Company are Lucrezia
Bori. Merle Alcock, Joan Ruth and
Marion Telya.
roN-rDaCrS cTCNEn
Mr.. Kent, q member OF Secretary
Hooyer's committee on broadcasting
problems, said he made the arrange
ment in the interest OF better radio
programs and as a contribution to the
"listening-in" radio world.
There has been much discussion
of the improvement Of broadcasting
programs" he said. AZ have given
considerable thought to how that
might be done and decided that if IL
were possible to bring it about the
American radio audience should be
permitted to hear the best artists the
world affords. We had considerable
difficulty in securing the services OF
these artists owing to a variety OF OBJ
stacles.
~These, however, have been over
come and / am glad to be able to an
nounce definitely that contracts have
been signed, under which large |
group of the leading artists OF the
world will be heard on the air each
week during the radio season. The
broadcasting may be extended if other
stations over the country ask permits
sion to join in on the programs. 1t Is
also possible that later on we shall
arrange for the artists to broadcast
directly from stations in different sec
tons Of the country.
SEES "OPENING WEDGE"
practically every one OF the artists
has made pbOnoeraph records" snlo
Mr.. Kent, "but only three OF them
have sung over the radio. i feel that
the contracts signed under which they
will be heard mark a step in the MS
tory Of radio broadcasting programs. L
believe the millions of listeners who
make up the great American radio au-
dience are entitled TO the best enter
tainment the world affords. L hope
this may be the opening wedge that
will lead 10 the best in everything Dc
L.. os~.