Evening star., 1925-08-30


The seats for the performance are
bought at reduced rate, in view OF
the fact that the entire house is
taken. They are sold to the students
at the regular rates. The difference
goes to the student saleSmen-the
boys who have rendered such signal
service in athletics and other lines
that they are entitled to special con-
sideration.
Three big theater parties in sea
son usuany yield about $4,000 velvet
for these boys. 1t will be seen that
this is a big lift for the graduate
manager.
Other Sources of Revenue.
The sale of advertisements in the
foot ball program also is a welcome
device which helps graduate mana
gers to keep many a good athlete in
college. This is a more variable
source of revenue, as it depends some
what upon the resourcefulness and
industry of the boys engaged in get
ting the advertisement But it is
a certain money getter and we al
ways depend upon it to help take
care of a certain number of the lads.
Any graduate of an American uni
versity will recall that, in his fresh
man year, the wearing of cap
seemed almost obligatory. The whole
force of student body opinion was con-
centrated in enforcing uniformity in
this, and there was virtually no es-
Gaping buying a cap, no mater what
ones personal inclfnationS might be-
1t also seemed that freshmen, more
than any one else, were expected to
buy banners and various college
emblems.
There is a reason for all this. In
the deals with the cap and emblem
companies there is generous cut
for statesmen. and this is part of the
patronage controlled by the athletic
management
The graduate manager finds here
another useful means of settling many
of his accounts. If he has a good
foot bali player who has no means.
and he has been unable to land a
JOB for him. he is pretty sure of being
able to ease him through the seminar
by use of the theater party racket,
program or college emblem surplus.
More Jobs for Needy Athletes.
AS / will show later in this series
foot ball supports base ball, tracks.
basket ball and all other branches
of college athletics. so one may be
sure there is a long list of stars"
to be taken care Of For this reason
we have to utilize every means of
iding these boys over. We manage
to develop quite a list of Jobs
connected with foot ball training.
Good base ball. basket ball and track
men, are put on as assistants with
various nondescript titles-such as
rubbers, conditioners, ETC., and foot
ball men, when their season is over.
q of IN, Hn
in the other sports.
AS we have certain big items in
the annual report covering these ex-
penses. they are listed under broad
general headings, but are not given
in detail
These expenses are legitimate
enough, but 1t would not do to have
too patent an annual distribution of
patronage.
They are all tactical. defensive re-
sources bought solely by the neees-
sity OF keeping men in college-the
one troublesome bette noir of every
graduate manager.
/, Of course, as the system grows in
size and complexity. there is a steadily
increasing accumulation of clerical
work of all kinds and we let many
of the boys in on this. They can
do the work competently and there
is no reason why these jobs should
so to Outsiders.
Taking Over College Politics.
All of this has led gradually to
something having the very close
semblance of political organization.
1t often happens that the strongest
and cleyerest boys shove in ahead of
the others and get the best pickings,
but it is my unfailing observation
that it is all subordinated to the
aspirations of the college.
/ have heard of several cases where
some of the boys tried to put over
some sharp. practice by plugging for
certain equipment. with an arrange
ment for a rake-off by the sporting
goods company, but these instances
are extremely rare. and, as l have
said before, I have never observed
an instance of graft.
AS matter of fact, am convinced
that there is less politics in the foot
bah activities of the average American
university than there was ten years
ago. As / recall, fraternities We're
much more active in FAlitics then than