San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-08-02
AU I D PRICES
ARE GUT 10
PER GENT
Cadillac, Chevrolet, Buick,
Oakland, Chrysler,
: Among Them.
By ROY c. HAYES


DETROIT, Aug. 1.-The auto.
mobile industry opens the automobile
year 1926, today with the most well
come and desirable greeting that mo-
tordom has ever been offered.
Prices on the new models now being
announced range 10 per cent lower
than on the 1925 lines. The forecast
in this column last Sunday automobile
1926 ears than even before.
Here are the ranges Of some OF the
reductions made today and last week
= Cadillac. $50 TO 1880.
Buick, S25 to $3.50.
Oakland, $40 to $3.50.
Chevrolet, $40 to 20.
Jewett, SIS to $120.
Chrysler, $40 to s130.
fs BUICK MODELS.
The Buick, Cadillac, Chevrolet and
Jewett cuts are announced today.
Others were made last week: the
Buick, Cadillac and Jewett reductions
are on the new 1926 lines also intro
duced today. In addition to the fore
going at least two more reductions
will be made this week.
One Of the most striking notes in
the introduction today of the Buick
and Cadillac lines for 1926 is the
elimination of the name "coach." Both
are continuing to build this model.
Buick calling it a two.door sedan and
Cadillac calling it a brougham.
The 1925 Buick line comprises 10
models. six less than last year, carry
ing price reductions ranging from $50
TO $3.50. Master six lines now have q
IS horsepower engine and standard
SKIES have 60 horsepower plants. Inc
frames are stronger and heavier; all
models are equipped with an air clean
or, oil filter end gas strainer, which
prevents dirt from entering the NOV
ing parts.
NEW CADILLAC LINE.
An innovation is the headlights with
comfortable beams that provide more
safety in night driving. Wheels are
heavier and tires even larger. There
are six models in the standard six
line four in the master 120-inch wheel
base line and six in the master. 12s-
inch vheelbase line. Very little change
has been made in the appearance oil
the cars.
Fl. "a. Bassett, president Of Buick
issenthusiastic over the motor outdoor
for the remainder of the year. "OuI
company, he said, will produce ant
sell at least 80 and la per cent more
cars in the last half of 1925 than dur
ing the corresponding period oi
1924"
Cadillac also introduces a new line
today A factory statement says tina
this 'aas been done at cost OF y,
100000 which has been spent TO
sis, jigs, dies and fixtures for thu
manufacture of parts which almos
without exception have been redcsign'
Cd The price range of the new lin'
is from 500 TO $3.50 lower.
Six standard and seven custom
built bodies are included in the lint
with prices ranging from S2905 for
the standard five passenger broughan
TO S44S5 for the seven passenger Gus
tom imperial. The three open cars
roadster, touring and phseton, have
custom built bodies.
New Cadillacs are more graceful
than ever. Their lines are new and
follow the European style more close
" than heretofors. There is a longer
bonnet, new radiator design, new fen
ders and lamps.
Jewett, today, announces an i'm
prived six and price reductions rang
ing from SIS TO S120. The de luxe
coach, a new model, has been added
3 the line. Changes in the new car
feature an addition TO the wheelbase.
resulting in nearly six inches added
interior room.
All models are equipped with bal
loon tires: all de luxe models have
steel wheels; four wheel hydraulic
brakes are optional at an added cost.
Chevrolet, today, announces cuts OF
$40 and $50 on closed models only.
The coupe and coach are each cut $40
and the sedan $50.