Evening star., 1925-03-10
PRINCE Of WALES
GREAT SALESMAN
British Merchants Believe
His Tours Draw Much
World Trade.
BY j. C. ROYLE.

I
Special Dispatch to The Star.
NEW YORK, March 10.-The Brit
ish merchants and manufacturers are
anxious for Davy Windsor to get.
back on his own job. For prejudice
against being ain trade has dis
appeared from the courts and high
social circles of the world, and dis
tributors regard the Prince of Wales
and the Duke of York as the two
premier travelling statesmen of the
world. They are eligible to hold high
rank in the United Commercial Trav-
elers and American business men have
come to realize that their representa-
tives cannot afford to overlook the
royal competition.
Men in foreign trade know that the
visits of King Georges sons to foreign
countries and the British dominions,
in their effect at least, are as much
commercial as political and that the
two Windsor boys are business get
ters" second to none.
Calls Prince Great Salesman.
A Montreal merchant today de-
clared the Prince of Wales was the
greatest salesman that ever set out
from Great Britain. There is a nat
ural tendency among inhabitants of
the Dominions to purchase British
he said, "but his visits bring the fact
of empire home to Canadians as moth
ing else could. His personality, his
tact, his grasp of large affairs, are
the links which translate Canada to
South Africa and Newfoundland to
Australasia in a business as well IS
a sentimental sense.
Personality Helps Sales.
'It is obvious his visits to the Do
minions bring in their wake a large
increase in business with Great Brit
ain. His personality is the best sales
talk that could be made. This i'm
petus is not confined to what he
wears. His introduction of blooded
English cattle into Canada, for ex
ample, has been followed by a steady
stream OF animals from English
farms to Canadian ranches. Every
where his royal highness goes there
follow in his train inquiries for
British goods of every description"
Grosvenor NJ. Jones, chief Of the
finance division OF the Department of
Commerce, said today there is no doubt
the princes visits have a fine effect
of establishing good will for England
along trade lines, although just how
far they go in actual monetary value
is hard to estimate.
observations Bring Fortune.
The prince is reputed to have made
a very considerable fortune as re-
suit of observations he has made on
his various visits" Undoubtedly he
has has interests in a number of lines
of British industry, but his missions
are of a broader scope than any per-
sonal investment could include. In
effect, if not in name, he is the COM
mercial representative OF the empire
10 IL, l. 81, Iat
he visits big industrial concerns in
foreign lands he drops hint now
and then which spells sales.
His coming trip to Argentina is
counted on to do much for British
trade and shipping. Buenos Aires has
many stores controlled by English
capital The largest railroad in the
country is British owned. 1t is plan
ned for him to visit districts remote
from Buenos Aires where the local
business people have never had op-
world parsonage. This contact is ex-
pected to turn a flow of Argentine
money into British tills both in Bue-
nos Aires and in England.
Chicago Methods Studied.
In view of the fact that the Ameri-
can packers have outdistanced their
British competitors in Argentina, the
somewhat close study made of the
packing industry by the prince during
his visit to Chicago is significant. 1t
may result in reYamping of British
methods in South America.
Considerable pressure is being ex-
erted to induce the prince to extend
his journey into Brazil, where Brit
ish railroads are agitating for per-
mission to increase rates. Brazil has
been seeking for a British loan to
finance her coffee va1orization scheme
If these and similar negotiations go
through, they may not show on the
princes order book, but he will be
credited with the business, none the
less.
Made Exposition Success.
His sales ability is exercised at home
as well as abroad. 1t is unQuestion-
able that he was responsible for the
final success of the Wembley exposi-
tion and that he pulled it through by
his continued presence at the empire
show. His brother George is now
successfully duplicating Edwards
work in South Africa What he lacks
in Edwards colorful personality is
being made up by the graciousness of
the duchess who accompanies him.