The Washington times., 1925-01-26
BANKERSOFFER
PUBLISHING
STOCK
Charles n. Jones q Co. Head
Syndicate Offering 10000
Shares of Company

Syn0lCaIe OTIeINnS SfO,OOO
Shares of Company
NEW YORK. Jan. ga syndicate
headed by Charles II. Jones & Co.
of New York, is today offering ar
issue of 10000 shares of the Clas:
"a" 6 per OBSERVATION-DISCLOSURES
pating-non-callabl stock of thu
Standard Publishing Company. so1
Chicago, at price of $500 pei
share. This company is the largest
OF its kind in the country, producing
In its own offices, studios and plants
through a highly efficient staff OF
editors. fashion experts, department
store specialists, artists and adver
Using writers, sixteen complete
copyrighted service publications that
embrace every phase of retail store
promotion, including aids to better
and more successful advertising and
selling as well as organization.
The basic idea of the business is
syndication of its products, enabling
clients in different localities to get
exclusive franchise, rights for seI'v-
ices and publications which are OF
a character that they could not
otherwise obtain except at prohihi
tive cost. The conlpany's clientele
~ composed Of the leading depart.
ment and retail stores in the United
States and Canada.
Mdes & Manners Magazine, the
sixteenth publication, is produced
for eight of the leading department
stores of the United States located
in Boston, Philadelphia, Pittsburgh,
CINCINNATI, Toledo, ST. Louis, Los
Angeles and San Francisco. 1t has
a national circulation among readers
who are the preferred customers
of these stores. National adver-
Using to such an audience is highly
profitable and the volume OF lineage
already secured indicates substantial
earnings for the magazine division,
according to the bankers.
During the seven years of opera
ton the credit losses have been
less than per cent: the number
OF publications has increased from
one to a total of sixteen; the mum.
Der of contracts in force has stead
fly mounted until there are over
1000: sales have shown a sub
gtantial increase each succeeding
year, and profits have mounted
accordingly.
The business has for seven years
at all times earned more than twice
its annual dividend requirements.
With the contracts now on the
books and in the process of closing,
the management conservatfyely est
mates that the net earnings for the
year 1925 will approximate $500 200,
or over twice the dividend require
ments OF the outstanding Glass "a
stock at the completion Of this
financing. The business earned and
paid dividends in it's first year Of
operation and its dividend record has
never since been interrupted. It is
the policy Of the management to paw
reasonable cash dividends, letting
the surplus earnings accumulate to
permit substantial stock dividends.
As a result of this policy the bust
ness has earned and paid, in addi-
ton to the cash dividends. stock
dividends averaging 80 per cent an.
nually for the past seven years.
One thousand dollars invested in this
business in 1918 has now a. market
value of $4,000.
The purpose of the present financ-
ing is 10 provide the business with
the necessary capital for the profit
able expansion Of the magazine
division, illustrative service division,
printing and engraving departments,
and for other corporate purposes.
The Class "a" stock is now listed
on the New York curb market, and
Ii is the company's intention to
make application in due course to
list it on the New York and Chicago
stock exchanges.
The National City Company Is
offering $10,oOo,00O tYenty.year
sinking fund per cent gold de-
bentures Of the General Electric
Company OF Germany, the "a. E.
c. know as the Allegeniene Elek-
tricitats Gesselschaft. The issue is
offered at a3% and accrued interest
10 yield no per cent.
In the indenture accompanying
the loan, the company agrees to
pay to the trustee as and for a
sinking fund on or before June J.,
1880 the sum of $3.50, $50 and on or
and June /, the sum Of $S49, $50 so
long as any Of the debentures re-
main outstanding. The trustees
shall apply all such moneys to the
redemption on the next succeeding
interest date Of the following
amouts of debentures-on July Is,
1880, $343,000 principal amount and
on each subsequent interest date
$3.50, 900 principal amount and shall
redeem said amount Of debentures
at 1o5 percent of the principal
amount as are selected by lot.
Syndicate composed of First Ma
tionaI Bank of New York; Marshall
Field, Glore, Ward & Co.; Graham
Parsons & Co, and Green. Ellis
e Anderson are offering s., 500, 00O
Spring Brook Water Supply Co.
first refunding mortgage S per
cent bonds, dated April ], 1925
and due April l, 1865, at 100 and
interest. Proceeds of the sale OF
the bonds will be used to retire the
company's $1,75O 900 notes, issued
in connection with the construc
ton Of an additional reservoir, an6
for other corporate purposes.