Daily Kennebec journal., 1925-07-21
Boosting Maine by
Magazine Articles
And Other Forms of
Unsolicited Publicity

That the Maine Development cam
paign now being conducted by state
officials and civic bodies through the
state Is attracting widespread inter-
est not only in the state but through
out the country, is attested by the
many unsolicited forms of publicity
which are received at the State
House daily.
The State has already received
several unsolicited articles in the
monthly magazines throughout the
country as we'll as favorable editorial
comment on its development. pro-
gram, in the metropolitan dailies in
other states.
Two instances of magazine public
ity are shown in the July issues of
Outdoors Pictorial" a monthly mag
azine published in Washington, D.
c., and '"The Automobiles, the Off
cial publication of the Automobile
Legal Association, published in Bos-
ton, Mass. outdoors Pictorial"
contains an illustrated article on
"The Pleasure-bound Coast of
Maine." while the Automobiles"
has for it's leading article one titled
"Maine-The Vacation Playground, !"
with illustrations. 1.-The Automobil-
ist" also contains editorial comment
on Maine as the ideal place for the
tourist and devotes a full page to a
road map of Maine.
A menu card which is used on all
of the Boston and Maine Railroad
lines has just been received by Gov.
Brewster, the back page of which is
devoted entirely to the State of
Maine. 1t is statement extending
a cordial welcome to the visitor and
gives in concise form facts concern
ing the State-its industries, natural
resources, and recreational advan-
tages. Such publicity reaches thou
sands of people who are not merely
summer tourists but people interest
ed in industrial and agricultural ac-
tlvities. so its value is threefold. The
front page also is taken up with a
picture of a Maine lake.
In communication to Governor
brewster concerning it, Mr.. r. r. F..
joyce, assistant to the. President.
says in part: from a newspaper
man who attended the session of the
recent Governors convention 1 have
learned that the State of Maine gave
the executives the usual impression
OF a fine hospitality, together with
that of a good place to live and to
enjoy living.
IF we can help further in the
effort to make Maine known even
more Wloely, we are at your service" i"
Another bit of unsolicited adver-
using appeared in the July 0 issue
OF Prlnters Ink, which circulates
among general managers, sales man.
ayers, advertising managers. and
others concerned with the market
ing or merchandise and services. It
consisted of an add furnished bv
the II. *. Mccain Advertising Com
pany or New York, who publish the
booklets and other advertising mat
ter Tor the state. The ad rakes I'm
a full page. "p
Another form of free publicity ar.
riVlng daily at the executive Offices
are In the form of letters of an.
preclatlon from the various COVER.
hors ana distinguished guests who
attended the recent Governors con-
ference. While these letters are in
the form of appreciation for the
way of11cials and citizens of Maine
maze their visit pleasure they
snow tnat on returning to their re-
spectlVe states they became boosters
OIL the State and that through lee
lures speeches, and newspaper arti-
cies winch are still appearing that
,Iie people IN other states are learn
ing much about Maine.
one governor writes in part. "we
enjoyed every minute of the trip and
are stlll busy telling our friends how
peautlIully You received u.s."
Ahother writes: Every moment
ol our stay was new and delightful
our regret-only one-that we could
not stay longer" N'o
one of the southern governors
writes IN: Il think the cooperation
vi your cltlzens was simply stipend
gus ana TO nave greetings from iso-
iated farm houses as well as small
delightful" e'''9
That definite results are be,ne nh.
talned from such publicity is borne
out by the hundreds of Letters and n5
personal calls received daily at the
State OF Maine Publicity Bureau at
No. Longfellow square, Portland
ne present summer demand for
maine information far exceeds all
preceding years. To date over 10
oOO inquiries have come bv mail in
response to the advertising campaign
III the out -of-state papers, made
possible by the money appropria- :
tion by the state legislature. Tn
addition to these personal calls from
tourists at the bureau are exceed
ing 400 day, the demand being so
great that it has been necessary to
keep the bureau open nights.
All of which points to the fact
that this should be Names banner
season.
Present indications indicate that
considerably more than a million
tourists Nsll Nisif i1,o