Evening star., 1925-02-08
BY MARIE RUSSELL ULLMAN.

B1 hAHlE III SSELL ULLhNN.
believe it was that veteran prince
of the comic song, Joseph Cawthorn,
who once sang Swcetly to the effect
that in the consideration of feminin-
ity daylight makes a difference"
Audiences got lot of enjoyment out
of this, and Joe may have been right,
but motordom has rolled off just
enough mileage to prove very con-
cluSivelN the fact that, day ght or
Mazda. it's d woman who makes
difference in everything from up
holstery TO service.
One has only to note the override
creasing margin of cost between open
and closed cars to appreciate the TACT
that something cXertS new and
powerful influence on motordom, and
that this something is the fair lady
who innoccntly mods approval when
hubby selects the car, and who seems
10 have less than one-tenth of l per
cent influence in the matter of motor
dom'S development.
AS a matter of fact-and it requires
no proof-the present high position
of the automobile in the worlds esti-
mate is very largely the result of the
influence of the hand that pushes the
vacuum cleaner. What the world has
yet TO recognize is the influence the
dom's present and future.
There are a lot of things about
motoring that are not what they
should be, but women are making,
and will continue to make, differ
ence.
Poor Service Uncovered.
Take service just as an instance.
The first thing ] noticed when i mad
acquired a license and reached the
point where mechanical assistance
became necessary was the inadequate
service offered quite universally, an
noyance which men seemed to con-
slider inevitable.
1t Is a feminine characteristic that
the impossible must Immediately be
questioned. | imm ediately sought the
reason for slovenly methods, ana
asked why a ease-covered mechanic
was permitted to sit at the Wheei OF
my expensively upholstered car Ap-
parently many thousands or other
women were asking the same ques-
ton at the same time, and that tney
ended BY making the SAME demands
axI for the situation was promptly
investigated educational programs
were inaugurated by trade Journals
which reached the rcpalrer, ana now
what does the motoriSt IND!
In first class shops tenders are COW
cred while engine work is done. SerV-
ice mana gers. who arc the trouple
shooters keep themselves present.
q BILE and do the testing Service sta
fions are no longer crampcd, crowded !
and messy. Cars are finished accord
Ing to promises and charges are
known in advance.
Improvement Noted.
In other words, there is distinct
Improvement in those matters which
man. not having time to seriously
consider. regarded as necessary evils.
Tho situation is identical with that
found in the housewives domestic
work. Woman slayed year in and
year out with the broom, the coal
stove, the dishpan and the hand iron.
Then came the days OF help shortage
with hubby volunteering to take a
hand as necessity ruled. Good heav-
ens!" he complained isn't there
simpler way to take the dirt out OF
A rug?" And Immediately he began
using his brains
He saw the woman's problem from
a fresh angle, applied his mechanical
ingenuity, and the result is that
household work made gigantic
stride forward and is ready for more.
Somewhat the same thing is happen
ing TO fQOCOIuOfll dS "CIHdH lilS
wheel and says, Good heavens, isn't
there a better way of doing thiS2"
Every one knows that the easy
clutches and the short shift gears of
the day are the direct result of won-
ans influence. If you don't quite be-
lieve this and think it's some sort of
suffrage argument, just recall the
number of chaufteurs who, in the
days when the self-starter came into
vogue, used to ask, We'll, what's
the matter with the hand crank" 1t
was good enough for them, just as
lot of women thought the time-hon-
cred broom would do" But man
said, Get a vacuum cleaner. We're
supposed to be living a partnership.
What's the sense in spending the eve
ming with a. broken back when we
could be off 10 the theater together.
fresh as d daiSy?" And friend wife
naturally replied, Good enough. But
If you expect me to sign your letters
while you go around with a broken
arm you're mistaken. Throw away
that hand crank and buy d car with
O. starter
Exchange Is Mutual
There you have the situation In
q, nutshell. Hardly a day passes but
that some husband begins wonder
ing whether Il household Job could
not be simplifed: and hardly a day
when some wife doesn't suggest
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