Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1925-12-02
UPPER HIGHWAY MEET
AT ELCHO BIG SUCCESS
Resort Men Spend Profitable
Day Discussing Develop
ment and Conservation

26-32-55 Association gathered to
discuss the problems connected
with the development and conser-
walton of northern Wisconsin's re-
creational and other assets. Nine
ty-seven resort men and others
vitality interested in this section
were registered, representing prac-
ticalIy every city, town and villige
within a radius of twelve miles of
the highways covered by the asso-
citation.
Rhinelander, which heretofore
has been outside the fold, was like
wise represented, and acting upon
the urgings Of it's delegates the
association voted unanimously to
incorporate Upper Highway AZ in
the organization. This action led
to a discussion as to the desirable
fly Of incorporating Highway CO
also. The membership seemed to
favor such a move, and the matter
was left to the discretion of the
directors.
The meeting was called to order
at 10 o'clock in the morning by
Louis Maier, of Amigo, who intro
duced as chairman Angus McDon-
aid, proprietor of The Lake Breeze
at Three Lakes, and secretary
treasurer of the association. Invo-
cation by Rev. E. A. Rolph, of Green
Bay, followed.
The host for the day, Charles w.
Fish, of the Charles w. Fish Lum-
her Co., Elcho, delivered a ringing
address of welcome, whereupon
America" and "On Wisconsin" was
sung by the entire gathering under
the leadership of Clyde van Dorm,
assisted by Lewis Prentiss.
With these festive ceremonials
over Chairman Mcdonald intro
duced the first speaker, Otto Walsh,
president Of the Langlade National
Bank, whose subject was "Sell
w IoNbllNll W Oul SCiNCS.
Mr.. Walsh clearly outlined the
course Of t h e tourists dollar
through virtually every business
establishment in the community
through which the tourist passes.
1t was pointed out that the motor
ist who spends $40 at a service sta
ton for repairs, oil, and gas starts
chain of events that affect every
business establishment in the com
munity. Good business for the
garage man means good business
for the milliner, from whom the
garage mans wife buys a new hat.
It means. business for the lumber
and building trade who are called
on to build summer cottages and
resorts for the tourist, that in turn
provides work for the natives who
have extra money with which to
patronize the dentist, pay their life
insurance, and do a dozen other
things that take the extra cash the
tourist leaves in his wake.
Adverse word-of-mouth advertis-
ing that reacts to the disadvantage
Of the recreation industry in Wis
consin was attacked by Milo E.
Westbrooke, Chicago, Manager of
the National Outdoor Life Expo
sjtion, who next took the floor.
Mr.. Westbrooke pointed out to
this representative gathering of
northern Wisconsin citizens, that
the regulations enjoyed by Florida,
Colorado and California were not
built up by the type of comments
on the climate and land so often
heard coming from the lips of
Wisconsin people, who should be
primarily interested in promoting
good impression of Wisconsin's
facilities as a great National play
ground.
When two citizens from different
towns meet in Wisconsin they will
often tell each other of the heavy
rainfall, Of the cold weather, or of
the long drouth that has dried up
their streams and lakes. This men
tai attitude is unconsciously given
70 the tourists and undoubtedly re-
acts to Wisconsin's disadvantage.
Nhen it rains in California" said
E'r Westbrooke, "the native tells
,ae visitor oh, this is unusual.
We never have rain here" If it is
not IN Colorado they say that the
temperature is extraordinary. If
mere IS a frost in Florida, the ma
ives insist that the weather is un-
precedented.
Talk to the vacationist about the
SIX months of fine weather from
May to October. Tell them about
ihe cool nights and the invigorat-