River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1925-10-29
SUCCESSFUL FEDERATION
MEETING AT NEW RICHMOND

A crowd of several hundred farm
ers assembled at New Richmond,
Monday, October 26, for the annual
meeting of the members of the New
Richmond and Cumberland branches
of the Wisconsin Cheese Producers
Federation. Short snappy talks
were given by Federation officers,
General Manager, F. G. Swoboda,
Pres, Gust Brickbauer and Vice
Pres. VIM. Hutter. Theo Macklin of
the College of Agriculture delivered
the principal address. Short talks
were also given by local manager
and local county agent.
"The year 1925 will in many ways
prove to be the biggest and best en-
joyed by the Wisconsin Cheese Pro-
ducers' Federation in it's twelve
years of operation" declared general
manager F. G. Swoboda at the annual
branch warehouse meeting at New
| Richmond.
Close to thirty million pounds of
cheese valued at nearly six and
| half million dollars will be handled
at the Federation's eleven branches.
In addition the cream business con-
Quoted by the Federation will total
approximately 100000 and the sup
ply department business about $780,
900. Three new branches were adj
ded during the year, Dodgeville, The
Twin City Milk Producers of st.
Paul and Greenwood. A more ag
gressive sales program has been car
ried on than ever before.
The Federation is spending three
thousand dollars on it's Quality
Contest to encourage the manufac
ture of quality cheese. A liberal
proportion of this money will go di-
rect to the cheesemakers in the
form of monthly prizes. Ten dozen
high class fountain pens will thus be
distributed Special cash prizes,
gold medals and pens will be awarded
at the close Of the year. Some very
attractive new market outlets have
been established so that despite the
inroads of Process Cheese the FEEDER
alton has greatly enlarged its mark
cts. The Federation's consistent
campaign to get quality has been
largely responsible for this. Fedora
ton brands, Federation and Mello-
Creme are winning their way with
the trade in an enviable way.
when farmers in Sheboygan
county started the Federation back in
1913 they had every reason to hope
that as soon as they demonstrated
that they could conduct a sales or
ganization that farmers from all
sections of the state would literally
flock in to help the movement across
in big state wide way" said presi-
dent Gus Brickbauer. ITO be sure
the Federation has grown from one
branch to twelve despite the bitter
est opposition. 1t will always be
handicapped in its efforts to get the
best results in the way of quality,
prices and largest returns to the
"armers until a majority of the
farmers of the state elect to come in.
Today farmers of the state are car
rying a big load by paying for the
duplication of effort involved in a
group of dealers covering the same
territory with their trucks, ware
houses and field men. One ware
house in a community will answer
fully as we'll as the half dozen or
more which now serve some COM
munities. Don't you think for a
sninute that the farmer isn't paying
Cor all this overhead. Non Fedora
ION farmers should hustle their fac
tories into the Federation that all
farmers NAV benefit in the PROGRAM
# economy of assembling. Educa-
ton is quality, stabilizing of price
and advertising Of Wisconsin cheese
81 necessary to improve markets o"d
increase profts. Cooperative mark
ting is the big word for agriculture
today and the Wisconsin Cheese d."
Iucers' Federation is the bright hope
for the American Cheese PRODUCING
Farmer" declared Mr.. Brickbauer in
conclusion.
att isn't hard to get farmers who
actually think for themselves to ioin
the Federation. The trouble is that
we have altopether too MANY farm
OPS who don't think at all, but many
If them are real high powered
i