Fitzgerald leader enterprise and press. (Fitzgerald, Ben Hill County, Ga.) 1921-1964, 1925-06-25
Georgia's Able
Weekly Press
las. B. Nevin, in Atlanta Georgian.

again that in his opinion the weekly
press of the state of Georgia is the
tblest weekly press in the south, sur
passing in general excellence that of
any state touching Georgia. And that
is saying good deal, too; for all of
the states of the south have relatively
good country weeklies.
Moreover, in the opinion OF this
writer, the combined influence of the
Georgia weeklies-politically, socially
and spiritually-is far greater than
that of the dailies, and as models of
physical excellence many of the Gcor-
gia weeklies set some of the dailies
excellent examples. 1t is not in Or
der to draw comparisons, but for the
purpose of illustrating what | mean
will cite in South Georgia The Daw-
son News, in middle Georgia the Wal
ton Tribune and in north Georgia the
Dalton citizen as Georgia weeklies of
the very first class.
Arthur Brisbane, who is without
doubt the most widely read editorial
writer in the world, in a recent letter
to Will Rogers, the well-known hui
morist-whose advertisements writ
| ten for Bull Durham tobacco appear
regularly in the Sunday American
pays deserved tribute to the services
) of the small editors as the most i'm
| portant rendered by theclass OF citi
zens in the United States" Certainly
the splendid Georgia weekly press i:
fully entitled to share in Mr.. Bris
bane's praise.
So much was this matter on Mr.
Brisbane's mind at the moment tina
he addressed to Mr. Rogers the follow
ing letter-prirted in The Fourth Es
tate which very we'll may be read with
profit and interest by all classes o
citizens:
My dear Mr. Rogers: You will
learn by the inclosed that your adj
vertising is read-at least by one read
er. | saw that the advertisement of
Bull Durham where you probably
J never saw it, in the Hamlet News
| Messenger, an excellent little paper
published in the active town of Ham
let, N. c.
Il am particularly GLAD to see that
Mr.. P. S. Hill, wfo | suppose is your
boss. puts his advertising in many of
he smaller newspapers OF the country.
Those are the most important news
papers and, incidentally, in proportion
to their circulation, their advertising
results are the biggest and their adj
vertising rates are the smallest in the
country. They are read through from
end to end.
Every copy OF circulation means
an entire family, not a family that
lives in one room with can opener,
but a family that owns its own house,
and land around it, at least 90 times
out of hundred family that buys
everything from the roof on the house
to the cement on the cellar floor, from
the hat on mothers head to the skates
on the boys feet.
Il hope you will persuade Mr.. Hill
and those that represent the advertis-
ing department OF his big company to
continue to send advertising to what
are called the country newspapers
They not only pay well, but the serv-
ice that their publishers render to the
public is. in my opinion, the fost i'm
portant service rendered by any class
of citizens in the United States.
"The country editors are distribu-
tors of information, they reach the
farms, and they are the nations po-
lice force.
Sincerely yours,
"ARTHUR BRISBANE"