The Washington times., 1925-05-30

NewarkO kOpinionMixed
On ''Chest'' Plan
Much Fault Found With Two
Campaigns, But Third
Is to Be Tried
By A SPECIAL CORRESPONDENT.

NEWARK, N. J., May SO.-ln
two community chest campaigns,
Newark, N. j., has raised for the
support OF about fifty charitable
and social welfare agencies, re-
spectively, 1882 900 in 1928 and
$4,000 in 1924.
Considering the difficulty under
which any new public venture or.ii'
narily is launched, and special dir-
ficulties confronting Newark in any
matter OF charity because the city
is more Of an Industrial than resi-
Dental center, the directors or the
Welfare Federation have declared
both campaigns successful, though
in each case contributions Tell ABOUT
$400 900 short OF the goal, wnlcn
was 81, 100, 900 in each Campaign.
A third campaign will be conducted
next October.
Although in each campaign the
amount raised was far greater than
the greatest amount ever raised in
one year by the Individual efforts
of the agencies participating in the
fedora $473 ,0O0-the fact that
the goals OF the campaigns were
missed by more than 100000 each
caused the cry Of failure to he
raised in some quarters. Revision,
reorganization and redistribution OF
the community chest plan in the
hands Of new personnel was urged.
Claim Progress Made.
The Welfare Federation neverthe-
less reappointed for the third year
the financial director who had SUI
pervised the first two chest CAM
paigns and authorized him to pro-
g. II. Z 1air
drive. The two campaigns were
admittedly failures In the. sense
that they fell short Of realization
OF the campaign goals, but, beneath
the surface, In the matter of CO.
ordination of charitable efforts in
the city. the leaders of the fed
GRAFTON determined progress had
been made-sufficient progress to
warrant continuance of the ex-
isting cooperative plan. The chest
campaigns have helped greatly in
inter-erganization understanding of
the aims and requirements of The
agencies participating Of the fed
Grafton plan.
Sums contributed in the chest
campaigns in each case were far
greater than the largest amount
contributed in any one year to the
individual agencies before the adop-
ton Of the cooperative plan the
top-notch figure for individual SO.
licitation Nwas $473 ,O00-and in this
sense the chest campaigns were no.
table successes. Under the old scale
Of operations, in effect three years
ago, the agencies could have con-
tinued service smoothly .,and unin.
terrupted.
On the strength of prospective in
creased budgets uLder !. the Com
Fnunity Chest plan Of solicitation,
however, the agencies generally
planned expansion OF work. In some
cases, notably the T. M. C. A., ac-
tual expansion OF service was put
into effect on a futurity basis, de-
pending upon the increased funds
budgeted In the chest campaign
total. When tho campaigns fell
short OF their goals it became neces-
sary for participating organizations
to order retrenchment. In this stu
alton the degree of success of the
chest campaigns was disappointing.
Slogan . Difficulty.
The unfortunate part of the sit.
uation. in the viewpoint of some
member organizations, was the
fact that under the plan OF the
Welfare Federation 1t would not
be possible for the organizations In
dividually to solicit funds. Cam
paigns to recoup, or to provide in
dividual expansion programs
figured in the chest campaign bud
get but unrealized, were out of the
question. Under the system Of in
dividual existence prior tto the
adoption of the federation plan it
was possible for individual organi-
cations to wage special campaigns
for specific purposes at any time
they might determine. o.
Suppose Nobody Caredr'
The slogan, used in Community
Chest campaigns with a picture Of
a crippled girl as illustration, while
1t served well in the solicitation of
one class Of contributions, acted as
a boomerang in another class.
There were workers in the cam
paigns who objected to the senti-
mental, emotional type OF campaign
advertising. While this type of
appeal may have been satisfactory
in quests for funds for homes for
crippled children, hospitals, and in
need of some other appeal was evil
dent in a federation comprised in
good measure Of social service
agencies such as the Young Mems
Christian Association, the Girl
Scouts and the Council of Colored
Boys Work.
Needs Are Varied.
The varied appeals needed in
waging community chest cai..
paign for funds were keenIy shown
in Newark by the varied list Of
organizations participating in tie
campaign. The list comprises mine
hospitals, five day nurseries. -four
maternal aid societies, the Saliva.
ton Army, American Red Cross.
Visiting Nurse Association, homes
for aged and temporary homes TO-
unemployed, Disabled American
Veterans Of the World War, Chi.
dren's Aid Society, bureaus of 50.
cial service. and welfare organiza-
tons Of the type of the Y M. c. A.
These latter welfare organizations
have felt poignantly the need OF
an appeal different from that II
the crippled child display. The
group, including besides the Y. NJ.
c. A, the Young Women's Christian
Association, the Young Mems and
Young Women's Hebrew Associa.
ton, the Boy Scouts. Girl Scouts.
Training Home for Girls, Travellers
Aid Society. and Council for Col
ored Boys Work, has had little tc
do with care Of the crippled child
or persons needing hospital care.
These agencies are engaged in edu.
catiOnal and raerea fionaI aofixyifIao