The Washington times., 1925-04-01
AUTO BUILDERS
WARNING ON I
WASTE
This Years Motors Represent
Best Value Yet, Says
Marmon Chief

The year 1925 will go down in
history as the year in which the
economist stepped in and took
charge Of the automobile industry
and, as a result, the cars of 1928
are by far the best values ever
displayed at automobile shows or
on the floors of dealers salesrooms
throughout the United States, says
G. M. Williams. president of :he
Nordyke & Marmon Company.
This is not true of the Nordyke &
Marmpn Company alone-it is gen.
orally true of the entire automo-
bile industry, Mr.. Williams says.
Mr.. Williams statement was re-
ceived by Royce Hough. local Mar
mon dealer.
ing out the engineer and the pro-
duction expert-far from IT, Mr..
Williams says. 'tFIe is merely as.
Stunning the leading role that others
heretofore have been playing, due
to the default of the expert econoN
mist, or money-saver. In every
automobile show which have at.
tended this year, including the
national shows at New York and
Chicago, have found among fac
tory executives a disposition to
make every dollar count through
out every department of the busi-
ness.
Stop All Waste.
"The Nordyke and Marmon Com
pany for many months past has
been systematically improving its
factory and distribution efficiency
stopping all waste effort in all de-
partments and thus enabling the
company to produce for the public
much better ear for much less.
money"
Mr.. williams says that another
unmistakable development or the
present year is an entirely new
brand of intense interest and an en-
tirely new type Of effort In the
sales end Of the industry.
"The man who today looks upon
himself merely as manufactures
is doomed" Mr.. Williams says. He
must, Of necessity, now realize that
the other and more important half
of his function Is to sell what he
makes. Merely production worthy
product is only one step along the
right road. The next step is, OF
course, to let the public know you
have done so-in Orner woHds, to
advertise. But the final step and
the most important step is through
properly organized sales effort to
convert that knowledge on the part
of the public into orders.
Sales Mounting.
"our company is proceeding along
these fundamental lines. We have
never produced SO fine and so salts
factory a car as the present Mar
mon. Because Of still further in
creased efficiency in our factory
and sales departments, we have
cut out waste and are in posi-
ton to offer greatly increased
quality at a considerable reduction
in price. Concurrently, great at
tention has been given to the
manner in which the sales message
is being transmitted to the public.
LAS a result of these various i'm
portant factors, our company today
is enjoying by far the greatest
volume of the sales in its history.
Recently we conducted a survey
of shipments to Marmon distribu-
tors throughout the United States
during the months of December,
1924, and January, 1925. as COM
pared with the shipments during
the corresponding months last
year. This survey shows an in
crease of 177.3 per cent in Marmon
sales"
Mr.. Williams very emphatically
states that the automobile industry
has not reached the saturation point
by any means and that 1925 will,
unquestionably be an excellent year
throughout the entire country. He
points primarily to the rehabilita-
ton of the farmer and the quiet
confidence which business is express
ing through increased bank clear
ances everywhere.
Another factor is the open win
ter weather which has prevailed
throughout the country and which
is producing a most unusual Stirring
buying epidemic. 1 am quite sure
that so far as Nordyke & Marmon
is concerned, our problem will be
come one Of production rather than
sales. AS a matter of fact we
have practically reached that point
now"