White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1925-11-13

Miss Ella Swanson has accepted
position in the White Bluffs tele-
phone exchange. 81.
!. Barlow Montgomery came up,
from Lewiston. Idaho this week and
spent few days at home.
Edmund Tromanhauser drove in
from the Coast on Tuesday and
will visit for couple of weeks at
home. He will enter the State
Normal at Bellingham as a student
on January lst.-.s
F. E Taylor returned last Satur-
day evening from Portland. where
he had attended the International
Livestock Exhibition. Mr.. Taylor
said there was a fine exhibit of all
kinds Of dairy stock and those that
were sold brought rather low
prices. Mr.. Taylor did not make
any purchases.
Tae public sale of F. |. Badger
on November 3rd went off very
we'll and was attended by a good
sized crowd. One COW sold for
Sill and one 20-months-ol heifer
brought $50. Practically every
thing was paid for in cash. Auc-
ii neer Houk handled the crowd in
fine shape.
The Mystic Five. who are Great
irg quite a reputation for them
selves as dance orchestra, will 60
to Othello Saturday night this
week to play for a dance there. II
is said that several of the young
folks at White Bluffs are planning
to accompany the orchestra te
Othello.
The Boy Scouts, under Scoutmas
ter E. E. Kirkpatrick, one evening
| this week sawed, split and piled
quantity of stovewood for Mrs. f,
E. Lott. The Scouts, under the
leadership of Mr.. Kirkpatrick, are
pr wing to be a power for good il
the communitv, not only in thu
performance Of little helpful tas'i
each week. but in the influence
they exert and the example the.
set.
Is public utility advertising wasteful
Does it lower or increase costs to tn
, consumer?
w. H. Hodge, president of the Pub
: lie Utilities Advertising Association
answers as follows:
"No advertising Of necessities is de
feasible that does not in some wa
produce public benefit. Public util
tiles advertising has more than keI
pace with the remarkable growth, tn
vast improvement of service, and, i
many cases, the lowering of consumer
cost by the utilities during the pas
. twenty years.
4 "There were scarcely a handful c
men and women in these industrie
devoting their time to advertiser
twenty years ago. Now there are hur
dreds.
t Advertising has played leadin
j role in public utility development. ]
: has brought the advantages Of thes
, services to millions. Find poorly d.
veloped utility situation, usually wit
! high service rates, and you will find
non-advertising utility imperfect
meeting public requirements. Look fc
the town or territory with good Sc,
vice, fully served population and ir
, dustries, reasonable rates, harmoniou
: public relations, and you will find ir
variably utilities that believe in an
practice advertising on liberal, If
telligent basis.
Advertising has shortened by ont
half the time necessary to reach til
| present national status of utilitie.
development and has saved vastl
more in wages not paid to house t
house tanvassers, than it has cost.
Discard these values according t
the public and you have left thir
value of even greater Significance
namely, the services of advertising t
} enable the public and the utilities t
understand each other and come t
agreements permitting utility develop
ment.
: There is no more possibility o
! making a success out of the utilit
, business in this age without expel
advertising than there is in tryin
, to get along without good engineer
l capable accountants and auditor
:. statesmen and trained workers"