Imperial Valley press., 1925-12-17
Fl. CENTRIC, STRAIGHT AHEAD, IS
SLOGAN SOUNDED BY SWEENEY OF
THE LOCAL REAL ESTATE BOARD


opened at over $500 a crate. Ranch
ers are being offered $500 and up
ward for their lettuce crop in the
field. 1t not infrequently happens
that lettuce crop will sell for two
or three times the price Of the land.
Growers are beginning to buy the
land. More of them will follow.
Rosario de Giorgio recently purchas-
ed 520 acres. The growers are com
'plcting arrangements to send Fred
Ncbel-Thau east as lettuce mis-
sionary. When all the people eat all
the that Fred tells them to eat the
span of life will be so extended that
a lot of mdertakcrs will go out of
business.
Choice Grapefruit
Five first premiums were taken
by the Imperial Valley Grapefruit
Growers association recently at
Brawley. This choice fruit, earliest
on the market, started at $50 a
box. 1t is now selling for $500,
bringing excellent returns. One 90
acre grove recently sold for $4,000
an acre. That was too cheap consid.
cring what is will produce.
Hundreds of acres of cantaloupcs
now starting under their nightcaps
will be ready to fill the first trains
east when all danger of frost is
over. What Il sight it would be
for our snow blind eastern friends to
see the 200 pea pickers on the Tim
ken ranch filling their gunnv sacks
with the precious pods for the
Christmas market.
From two to four ears of gypsum
| come in on the early freight every
day from Plaster City. This great
plant on the west side cost $1,000,
! 900 and is said to have paid for it.
self the first year.
Demand for Alfalfa
1t may be an exaggerated report
that gold has been discovered in the
mountains on the rim of the valley
! but it is certain that gold lies at
| the alfalfa roots in Imperial Valley.
The demand for good alfalfa is al.
ways greater than the supply. The
land owner gets so5 to $50 an acre
/ 90 cents per pound for buttcrfat
The valley produced $500. 900 pounds
of butterfat last year.
| The new county court house cost
ing 100000 surprises eastern visit
ors many of whom say nothing like
1t is to be found in states over 100
wears old.
Where does the money come from
Out of the ground. We have no
| philanthropists to come down and
| hand it to us. OF course we have
to hustle. That is the reason the
people of Imperial Valley have
bought 5000 automobiles this year
! The total cost of these 5000 ears was
S3,1O0,O00. There is no telling how
many more ears would have been
sold had the dealers been able to
! get them. One dealer complained
that he could get no Fords for SO
, days.
Business Is Good
How about business in FL Centro
George Narney of Narney Brothers
says: "Our I'll Centre store is do.
ing the best of any of our stores. "
Edgar Brothers report: "Thc
largest volume of business of all
| our history during the past year."
Howard Meyer Of the Imperial
Valley Hardware company, SAYS:
We have had the best year vet in
furniture and house furnishings.
y. c. Johnston and Zurcher Broth.
crs report: Business fair and out.
look very good.'
The FL Centre Realty Board be.
lievcs the best year in our history
is just ahead. With the chamber of
commerce, the realty board and
every citizen pulling together the
| population of the city should double
IN five years. No values are in.
fiated. Many values are too low.
There is increasing and healthy ac.
tiVltv in both vacant and improved
property, Most ranch values are
roo low. Considering what Imperial
Valley land will do and the low pric.
es of city property Ell Centro is one
or the very best places for invest
mcnt Ill the country today. Rental
returns on all classes of city prop.
crty are excellent. There is no time
IKE the present. Buy a home or a
business or ranch or all three be-
fore the overflow from Florida cets
mere and grabs off everything in
siyht "