San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1925-08-30
MILLIONS FOR
FR|G|DA|RE
OUTPUT
General Motors Will Expand
Newest Industry to
Meet Demand.

Basing their determination of the
prosperous outlook for the remainder
of 1925 and succeeding years, the Of
ficials of the General Motors, have
already started the expenditure of 81
100000 in preparing plant to handle
the vast amount of Frigidaire produc-
ton for the United States. In addition
to this outlay of money the General
Motors has turned over the entire re-
search laboratory at Dayton for the
production of Frigidaire and Delco
Light plants.
This information was brought to
San Antonio, Saturday by E. ]. Her
mann, president of the e. ]. Hermann
company, distributors of Fngidaire
and Delco Light in Southwest Texas
Mr.. Hermann attended convention
of all distributors, branch managers
and officials of the General Motors
and Delco Light company at Dayton
recently and he said the general trend
of thought was rapid rise in pros
perity and increased volume of produc-
ton in all commodities.
AMPLE MONEY
Careful buying by merchants"
said Mr.. Hermann, lis largely re-
sponsible for the condition of pros
perity. No one has been overstocked
and with banking conditions exceed
ingly well fortified with the greatest
deposits in the history of banking,
money has become plentiful.
THE buying public is beginning to
feel this wave of prosperity" con-
tinued Mr.. Hermann, "and know in
my own business. there will be diff
ficulty in supplying the demand. De-
mand naturally, increases production
and it is for that reason that the
S2,300,000 is being utilized by our
factory to produce Frigidaire and
Delco plants"
IN USE HERE
The sale of Frigidaire in San An
tonic has gone forward rapidly. Prac-
tically every new apartment house
and many of the new homes are being
equipped with Frigidaire because
Frigidaire meets the requirements for
comfort, economy and convenience and
reasonably low cost TO the pur'
chaser.
Roger Babson, the famous Boston
economist, sent out in his letter to
merchants. manufacturers and bank
ers. the following message:
HThe American people are learning
more and more TO take advantage Of
labor and time-saving devices. Old
fashioned prejudices against new
contraptions' are disappearing. The
new generation wants the easiest way
and is even willing to do without other
things TO get il. The great
majority of women today are inter
ested more than ever in electric labor
saving household devices. Among
other things electric refrigeration in
the home is taking the place Of ice de-
livery"
RIVALS AUTO.
Mr.. Babson's report is in line with
what G. T. kettering, vice president
and consulting engineer of the Gen
eral Motors Corporation, predicted at
the recent convention. He stated that
the Frigidaire and Delco Light indus.
try would soon surpass the production
Of the automobile industry. In fact.
says Mr.. Hermann, Rettering said
Frigidaire surpassed many OF the au-
tomobile industries during the first
half of this year.
Henry Ford struck the keynote"
said Mr.. Herman, when be said that
the rapidly with which any mechan'
ical product comes into general use de-
ponds on three factors-how badly it
is needed; how well it performs the
service it is intended to do, and how
little it. depends upon human stten-
ton for its operation. Frigidaire lives
up to these requirements, says Mr..
Herman.