Evening star., 1925-08-30
NEW BUSINESS METHODS AID
PRESENT INDUSTRIAL ACTIVITY
lnsallment Plans and Cheap Credit Increase Buying
Power of Pubc-Merchanls
Change Old Policies.

atlon TO this plan. cash or credit, where
credit is due. being the general policy.
Second hand clothing is not wanted.
One of the most radical Cha2S in
! the method of doing business is found
in the present custom of purchaSi sing
goods by merchants, just as they have
enlarged their sales.
Twice a year merchants, in the days
of not so long ago, visited market
Fall and enthusiastically stocking
mp for the entire year, buying their
Summer goods in the Spring and their
Fall and Winter stocks in the Fall.
AS each season drew to a close, the
new stock would be delivered and
uncovered: nor was there any dread
of any change in styles between pur-
chase and sale.
No one ever thought of putting on d
fur sale in August, any more than a
white sale in November.
Today the merchant makes many
trips to the city during the course OF
the year, and when away from the
great wholesale and jobbing trade,
generally has a substitute looking out
for his interests.
Looking for Bargains.
Daily the search for bargains con-
tinues. A buyer locates a cheap bunch
of furs. coats. neckpieces. ETC., and
the fur sale in August is the re-
suit. And so it goes through the
gamut of mercha ndise all the year
and when one puts on sale others
will follows
1t Is the price that makes the mar
ket--that induces the purchasing of
things out of season as well as in
season. II the price is right the
goods will sell--that Is the only ques
tion.
The result of frequent visits to the
market is that there is "a much
speedier turnover of stocks. less old
stuff to be sold at prices TO tempt
the buyer, and as a result larger prof.
its for the retailer.
Interest Bugaboo Removed.
Interest is one of the things that
the merchant has come to dread and
that he has largely eliminated from
his business.
He has lodged this bugaboo that
heretofore was one of his largest eX
pense items by frequent trips to
market. replenishing stocks when
they were depleted, buying in small
lots for the immediate present aud
meeting his bills at their maturity
usually after goods had been sold
and buying for actual cash when
sufficient inducement was offered.
And merchants always have the cash
nowadays without going to the banks
FOR accommodations.
This changed merchandising meth
cd, as stated more or less fire.
quently, is the direct result of the
wholesome lesson administered fol
lowing the imitation of 1890, when
the buyers strike sewed retail busi-
ness in sack from which il was
not released until soundly spanked,
and made ever to remember the
danger of heavy stocking with goods.
out on credit. on the shelves. en-
route and ordered
Absence of the mercantile demand
for loans has been largely responsible
for the easy condition of money, which
promises TO continue indefinitely.
Estimate $4,000, ,0ee.
The purchasing power of the people
OF the United States by reason of the
adoption of the inStallment plan has
been greatly increased, one well.
informed estimator placing the money
value at $4,000, 900
Counting this nd the great volume
of new money released during the
war, one reason for the present great
industrial activity is uncovered.