New Britain herald., 1925-05-07
EQUALITY PLUS SERVICE" IS ;. ANDREWS co. SALES POLICY
Entire Five Floors and Basement of Main St. Building Devoted To Attractive Display, Visitor Finds Concern Observing Its Anniversary


 marked the arrangement in the south window of the John A. An. crews & Co. Inc. store yesterday sfternoon, VIC paused for q fcw moments 10 further contemplate u,o well set out porch plan, 10 examine more closely the cleverly arranged lawn scene. comprising a reed furn- rnre set. an exquisite floor lamp and
 bridge lamp and an attractive ham mock, and to further view the natu- ral appearance of the family group assembled in the layout.
 Now attractive window displays are not unusual in this day Of bus iness experts, but to this window there semed 10 be some inexplaina- be grip that arrested ones atten- ton and held ones interest until 1t had been examined in detail.
 Believing that such ingenuity in window arrangement is deserving of encouragement. we stepped into the store proper 10 pay our compliments to the group of young and enter prising businessmen whom we after wards learned are in the midst of observance of the first year of their New Britain business experience, having taken over the business con ducted by John A. Andrews for 25 years.
 Couteous salesmen engaged in the
 showing Of articles 10 prospective customers or busying themselves In the thousand and one chores that are part Of their daily routine greet cd us pleasantly. Our compliments received and acknowledged, we were about to depart when 1t was sug- cested that we tour the store. HaV~ ing contemplated the big five store building devoted exclusively the dis plsy of the company's merchandise we were hesitant. We thanked the salesman, but since we were not at that time in the market for furnl- ture did not feel entitled to me privilege Of an inspection ot the building and its contents.
 Tt WAS a pleasing revelation to us to find that It is not only the pros pective customer that finds a "ei- come 10 the modern and enterprls'ng establishment. We accepted the ln- yitation and we started off and aS we did the thought struck 1is very deeply: Well. after all. lsn ms tha very basis of success, 'Quanty nlus Service.'" With the enthusi- ssm one finds only In an organlza- ton wherein the members feel they can justify their every claim ny the | presentation of the goods he has 10 offer, the salesman lead up 10 point of vantage from which me [, first and main floor might be viewed
 our first glimpse brought to us A well arranged setting of furniture of almost every kind and descrlpuon' TO the one side there were fabIes' chairs and parlor suites from inc natural reed 10 inc richest ma hoganies lighted bridge and floor lamps held our gaze and iron one 10 the other we looked until we had tagen In the entire circle of colortul display. Then. through an alcoYe we glimpsed still further settings displaying the last word in furniture art Here we found also, the ! phonograph, record, and piano roll departments.
 To the rear of the store we moved next and found ourselves at the en- trance to the business office Our guide explained in detail the sa eS no'icy and to us 1t appeared novel There are no hard and fast rules, each case being regarded as a separate and distinct case, having no bearing whatsoever on the one which preceded it; each customer, provided hts suggestions are reason- able, Is practically allowed to dictate his own terms. From our friendly salesman we learned that persons of every station in life In New Britain and the surrounding towns, are on the company's books and many are customers Of long standing who for close to a quarter of a century had business dealings with Mir. Andrews and had continued their patronage under the new store owners.
 Before going into the upper floors of the building, our salesmanguide suggested that we step down into the basement. Gas, oil, coal and electric ranges greeted our eyes as we rounded a turn in the staircase. Pausing a moment for a birdseye view of tho entire setting, we were greeted with such familiar trade names as Magee, Herald and others of like standing in the stove market. There seemed to be stoves of every make and description, manufactured Tn every corner of the globe. and calculated 10 meet the financial possibilities of every kind Of purse,
 On the side of tho store opposite that used for the stove display, was an fee box and ice chest layout. What was found to be true of the stove department was equally truo of the ice box department. Here every financial consideration had apparently been in the minds Of those who stocked the store. Re friserators sized from those cal sulated to serve the most compact and modest apartment 10 ice chests that might provide for the needs of a progressive restaurant were on
 display. The dnncrware display we found 10 be in inc basement as was also a department given over 10 metal beds. In their complete ness, these two departments held fascination and we remained for several minutes inspection.
 We walned to thc elevator at tho conclusion Of our basement tour and in D matter ot seconds had reached the living room display feature Of the second floor. Tapes tries, vclours and mohairs, with prices that probably ranged from
 Sas 10 s9oo was our first impression. We stepped off the elevator and
 found ourselves in the midst of an .ptra rs