Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-05-14
IN OUR
VALLEY

n ON E. MowRY, chairman of the
~ extension and community advertis-
ing committee of the advertising clubs,
told the convention at Houston. among
other things, that the state of Maine
appropriated $25, 600 year t advertise
the state. and the Legislature authorized
cities and counties to undertake adver-
tising campaigns.
news dispatch from Houston else
where in today's Herald goes more fully
into what communities are diong in the
way of advertising.
This is another proof of the value Of
the campaign that has been undertaken
in the Valley to put over publicity
program Perhaps it will eventually
result in the state taking up the matter
and the legislature passing laws per-
mitting municipalities to start advertis-
ing campaigns.
column in The San Antonio Express,
has the following to say Of Brownsville: /:
Brownsville joins the class Of
br0adcasting cities and is broad enough
to let other enterprising Valley towns
in on the new deal. That favored sec
tion, from a materialistic view, has not
needed the Iodio to tell it to the
world Others have done a great deal
of that for it; but the Valley wants to
hear what the rest of the universe is
doing, and to the service furnished by
the great wireless tower at Point Isabel
it joins another which tickles the ether
with its electric waves"
Brownsville appreciates the compli-
ment paid it by Mr.. Think.
However, it wants to correct him on
one point. The towers at Point Isabel
are rendering service no longer. More
than a year ago the United States navy
department abandoned the half million
dollar Point Isabel station, removing
most of it's equipment to Fort Brown
where the army had station. The
two have been combined. and manned
by navy department employees, and the
plant now handles both the army ano
navy business.
lust a matter Of coordination.
]. F. Wilson, district commercial sup
erintendent of the Western Union Tele-
graph Company, replying to the request
Of the Valley Chamber of Commerce
that some one office of the company
in the Valley be made an all night Of
flee. declines the request, stating that
it is "rather unusual
Mr.. Wilson should not be surprised
by reason of any request coming ou.
Of the Valley. This is great ana
growing section which at certain times
feels there are certain things it needs,
and it proceeds to go after them.
As a matter of fact it would be i'm
possible to maintain an all nlgnt ser
vice anywhere in the Valley outside OF
brownsville without also keeping the
brownsville office open. And to keei
,he brownsville office open would en-
tail an all night crew that would ln'
cInde a telegraph key man. muitlpie&
onarator. another to look after the COM
plicated machinery in this busy reIay
office, and perhaps several others. ne
small amount of business that wouiu
result would likely not begin to meet the
expense.
IN case of death or other serlou'
need Valley towns can use the all nlgh'
service of the Southwestern Telfpnone
Company into San Antonio, at whc"
no;nt the Western Union also mann
tains an office that will be glad to re-
ceive or deliver the message py 'eie'
phone. - Lotto q,
Y And Brownsville Is ope"
s1iN o'clock at night.
Weslaco shipped the first so,e ~
xra;sht carload of cantaloupes for the
season. uos,aco was
Inst about six years ago "esiaco was
,otb;ne but town lot sale.
We recall the arrival OF lot au'
tioneer from Fort Worth eo'o"'
Something OF Other. !, -, ~
lots at Weslaco went ike the pi0'
verbal hot cakes. ,,
soon there was town. moS'S
frame town, but still town. -
And Just see it now. No,nins -
t;na one and two-story brick buildings
1ihs snores o of beautiful residences.
And citizens have given away 'n1 .h,
n.rls;te in order to- bring ABOUT -,
act;on of a modern three-story no.e
elevator to cost all told apou