Imperial Valley press., 1925-06-11
THE VALUE OF VISITORS

The national meet OF Mystic Shriners at Los An
geles last week most fortunate circumstance for
Southern California.
Notwithstanding it was only two or three years
ago that the Shrine convened III national concave at
San Francisco strong the lure of California that
1t ready to return this year In the face of all
the circumstances of the it remarkable trb
ute to this section of country One of the things that
supposed to initiate against California just
is its alleged eclipse by Florida Many who give the
situation only superficial thought had in that
permanent injury perhaps marked decay, for Califor
MIA. But the tremendous outpouring OF ShrnerS of
the country to make the long journey the CONT
nent to visit Los Angeles and its environment is
newed proof of the grip that city and this whole
ton has upon the imagination of the people They con-
slider it in the light of exactly what it is, namely, the
Land of Promise, and of romance and beauty.
Los Angeles, it may be said with truth, did itself
proud in the entertainment of its distinguished guests
1t always does this but doubtless it discounted all pre-
vous efforts in caring for the scntllant hosts of
Shriners from hundreds of temples throughout the
United States. million dollars expended in the
formal functions prepared for the visitors and count
less millions in the genuine hospitality and whole
hearted welcome extended. The spectacular pageant
presented the climax of the week in the electrical
parade was perhaps never equalled With Hollywood
to draw upon, and with the fullest equipment of the
latest achievements in electricity other city of the
country could have duplicated its effort.
The effect of the visitation is going to be felt in
the future It was the best kind of advertisement for
the Southland The most effective kind is in the per-
soHal visit Literature is not accepted full value.
1t all reads very much like fairy tale, but when
folks and look and for themselves this
land of promise they become convinced Nature has so
flchy endowed 1t IN all Its features OF fertility and
charm to make irresistible in every aspect These
visitors will be many ambassadors in interests.
The Shriners will be able and willing to effectually
confirm claims.
Another thing Los Angeles has just done in the
way of getting another notable body for next year is
to procure the meeting of the National Editorial as
sociaton for 1926. 1t snuffed all rivals at this
years meeting at Richmond, Va, in its bid for the
next convention. This association is made up of repre-
sentatlves of the small daiies and the weekes of the
country. The editors of these papers the ones
who get close to the roots They devote columns
and columns to their peregrnations such occasions
Thus it is that Southern California will get the largest
possible amount of good advertising It would have
been better to have it this year. but next year will be
very acceptable.
These vsitations never more valuable than
now The tlmeiiness of them is due to certain things
that have occurred to divert, in manner atten
ton from California and to injure in an undeserved
manner. We had lot of adverse propaganda last
year based on exaggeratons of the drought rifling
plague and the hoof and mouth disease among live
stock But the reaction has begun and we are getting
back to our normal condition of clear and rapid sail
ing And through all Imperial Valley will get its
deserts and develop along with the of this ncom
parable southwest
All these heathenish radio terms wouldn't be 50