, 1925-06-04

RADIO and their literature is scat
tered far and wide. This is done
not by one community alone but by
every community pulling for the state
as a whole, and they + accomplish
ing results and deserve to accomplish
results. Concentrated action always
brings results. We have a slogan
Stop Roaming, Try Wyoming"
which appears to me to be a very ap-
pealing and attractive slogan, and |
think it should be adopted by every
community n used on Il station
cry, III envelopes and in every way
possible to get it before the people
of the other states, and in fact before
the people of the world. Why should
we limit our advertising to the United
States? The world is our field and
we should not be satisfied until we
have some system of state wide
scope whereby our advertising and
literature is reaching into every
nook and corner of the globe so far
as possible.
Z. We have no organization in
the state at the present time. Per-
haps some of us have seen or felt
the need of such an organization but
have neglected to start the thing and
thanks to the foresight of our neigh
borS on the west, The Casper Cham
Der of Commerce, the germ is plant
ed and with proper nursing, care and
attention, it should terminate and in
one season (though the season may
be short) should blossom into a beau
tiful productive bush heavily laden
with luXuriant remunerative bios
SONS and it won't be a case of pluck
or smell, we may all do both. The
fruits of the association will be wide
ly distributed, and referring back to
the beginning of this paragraph, |
will add that the fact that we have
no statewide organization is certainly
a good reason why we should have
one.
s. There is much wasted and I'M
remunerative advertising done each
year by individual communities be-
cause of the fact that very few COM
munities in the state are able finan-
cially to put out sufficient advertis-
ing to really be effective and as a
rule it is OF a local nature. a part
of this money used in local adver-
Using if spent for more general and
ar reaching publicity would bring
n greater string of tourists through
the state han that of a local nature
could possibly do and primarily this
campaign is to bring tourists to the
state of Wyoming. Then when the
Wyoming Motor Club gets the tour
lists coming through the state the in
dividual communities can bid for
their patronage as they see fit, which
will be fair competition and less eX-
pensive.
8. 1t is natural for us to adver-
tise our industries, our lands and
our mineral lands, our ranches and
farms. but the general class of tour
lists are not as a rule interested in
these things from the standpoint of
investing in or developing these re
sources. The tourist is usually a
man who has hit the ball all winter,
been tied to a desk. pouring over
books and figures and is looking for
a playground, where he may get
back to nature and lose himself in
the wild recesses of natures strong
holds, there to forget his business
and troubles and rest and refresh
his mind and body. He begins in the
season to look for literature. Every
state Is extending to him an invitation
to come to their Fairgrounds, to bask
in their sunshine, to partake OF their
hospitality and eventually to leave n
part of his cash. This prospective
tourist. after viewing the various
booklets and pamphlets, maps, etc,
that he can get hold of, will plan his
trip. Now this advertising matter
he reads will largely control his de-
cisiOn and two factors enter into
whether or not he viii come TO Wy
oming for his vacation. First. be-
cause If a lack of our literature on
the market he may not be able to get
hold of anything from Wyoming, and
second. II he should write to any par
ticular commercial club for literature
he will receive their literature ad-
vertising their community, their par
tLSn.ar attractions. their industries,
and II zone OF these particular things
which this particular locality has to
offer appeal to him. he will 20 TO
some other state and no part OF our
state will profit thereby. While II