davidaulloa/AmericanStories huggingface dataset:
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
RIOTERS SHREK
Noise Making Festival Held
on Campus and at Stadium

The University campus rang with
the shricks OF whistles, bells, auto.
mobile horns, pans, boilers and every
nolse.making contrivance conceivable
when pajamaclad rooters gathered
at the Chimes tower last night.
The noise.moking contest was fol.
lowed by a serpentlne to the stadium
led by bns-bcens Of the automobile
world.
a 7j.foot bonfire roared up before
5000 exhausted, but cheering stu
dents, and the entire stadium was
lighted by the fire.
Every form Of pyrotcchnic display
vas TO be seen at the stadium, pur
plo and gold flares, colored lights
set pieces and bombs added to the
excitement.
Former yell kings, Clair McCabo
Ralph Hall ana "Wlld BIZ fIoraely
demonstrated yell leading of Their
day. a history Of the Siren wat
given by Coach Rusty" CnlIow
while four wv men guarded the
Siren during the proceedings.
Coach Bagshnw md Capt. Elmer
Tesreau we're greeted with much
cheering and Ray Gckmnnn, former
football captain, gave tho flna
speech before tho skyrockot yell The
Alma Mater" followed and students
lcft for tho numory where q poi
dance was held,
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
Your Choice
of Sermons

University ~ Washington aIumA
who plan 10 stay Boz Seattle -
sunday, viii find many inlerestT
sermons 10 aI0Daa from az Seattle
churches. Following ia q partial
l.st n the subjects.
Are the Churches paEseg' TIE
Hey j Ralph NaEec, First Metho-
dirt Episcopal church. ~ o. N
MANS Last Resource" The AsY.
H. r. TempletoH University Tres.
byteraH church, 100 3. M
WHO u Responsible for Gratr
tho Rev. Ambrose ". Bailey, Flint
Baptist church. 100 y. m,
Lessons 81 AUm.stics Day" The
Rev Charles Stanley Nook, Inn.
lty Parish church. II o. m.
THE Privileges Of Saints ne
Rev. Archibald Aiankntosh. Gate
wcod Baptist church. II a. IN.
when tho Next War Gomez"
The Rev Everett Merrill Hill Green
Like Methodist church. II g. m
What Price Freedom Bishop
Huston, Christ church. 7:5h p m
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
$4,000 Judgment Is
Awarded to Widow

Superior court jurymen before
Judge Robert Jones returned the
heaviest damage award OF the fall
term Friday, when they gave Mrs.
Lena Kahlstrom a $4,000 judgmel-,
against the international steyes
ing Co,
She sued % cXecutrix Of the e.
tate of Charles Rahlstrom. her bus.
band. accidentally killed while load.
ing the eompany's barge with plling
Of Pier 20, last March Il.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
HERE'S MORE ABOUT
FOOTBALL
STARTS ON PAGE /

They're big and strong and IN
Nevers the Cards boast OF one Of
the finest fullbacks that the Coast
has ever seen.
Nevers does everything wen on
the Eridlron. he kicks with the
best OF them. many OF his splrals
going over S. yards His big frame
behind a powerful leg drive smashed
and battered the Notre Dame line
for two touchdowns last year. And
he can pass and run. too. The
blonde captain OF the Cardinals IS
a truly great star.
Thanking him at the start Of the
game viii be Mike Murphy and
George B0gue. They're both big
men, Bogue Weighing ls5 pounds
Fred solomon will complete tho
quartet at quarterback.
Fred swan. all.coast guard last
year, and Ted shipkey, one Of the
best ends In the West, are the big
guns OF the line.
SO much for the Cardinal stars.
George Wilson viii bear the brunt
If the Husky attack. You don't have
10 describe George much. Every
body who has read anything about
Coast football in the past two years
knows what a splendid payer he is.
particularly IN the old pinch when
it counts. George, like Neyers. can
10 everything on tho football field.
lie IS the pivot 81 the forward pass
ing game. lie is a wonderful run
ner around The wings and he can
kick. Wilson can also take care OF
his share Of the defensive work.
Upon Tesreau's shoulders will fall
the task OF stopping Ncyers, as the
Washington fullbacis is the KEY man
Of tho Husky secondary defense.
And George Guttormsen, the little
quarterback, will have a real punting
duel on his hands as Neyers Is a
whale Of kicker
with tho exception Of stanford's
loss OF Hyland both teams 20 into
the game at top strength. The two
eleyens have their stars and they
nave big, strong fellows 20 help them
out The teams have been thru
enough tough games this year to
prepare them for real battle. a
dry, fast field is expected, which
presages a high-scoring game, with
plenty Of open plays and forward
passing being featured.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
EDUCATION WEEK
STARTS MONDAY
Banquet at Chamber OF Com
merCe Is First Feature

The nfth annual Observance of
Education week viii be lnauRumtcd
la Seattle with banquet AT the
Chamber Of Commerce Monday eve.
ming. November 10. tile star, OF tho
week, Tho education committee Of
tho chamber announced Saturday.
A program, which viii probably
include speeches ot the president Of
the school basri. one Of the regents
Of the University OF washington
and "a representative OF Governor
Hartley ia being planned BY ".
T. Spencer. chairman q the com
miitra.
Thuout the week Seattle schools
viii hold open house 90 that parents
ana patrons may sce the new sya.
trma ot education in practice
Tho lIen 81 a national Education
week WIS started five years aRo
by The bureau of education aud the
American Legion.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
KILLED BY FALL
Charles Wheeler Dies From
Tumble Down Stairs

Charles ". wheeler. 5s, fell down
"a flight Of stair. az 1894 Washing
ton o. Friday afternoon and died boz
tho city hospital Saturday morning
Wheeler was badly intoxicated
before he feIi and THE probably
caused tho accident Ia tho opinion
OF the coroner
Wheeler was found lying unrour
Eoi9us az the foot OF tho steps about
$50 p ~ Boy three policemen They
sent him 20 the hospital Whorlrr
had q fractured skull ana dId not
recover eUstcipusuca4
The coroner In investigating and
may hold au inquest
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
SUE ON NOTES
Thompson Building Mort
gage Foreclosure Sought

Superior court suit 20 torcelosc a
moytmpr on tbc Thompson buuiOnr
Fourth ave aud cherry ST. and coli
lret Ssas814H alleged due Ia pr.net
pal and interest ON two $4,000
promiSory notes, was filed Friday
afternoon by ~ l. Mastel,rr
lie names Mabel ana Howard
Thompson. Harry Stephenson, cN,
ocutor 90 the estate oi Helen Wycth
Denny s. j. Lapp Mary Ann
tampinr, Henry A, Mcclure. Wal,
ter A. Mcclure and William H. Me
Clure and Anita n starr Mastcllcr
as defendants having an interest
ia the suit
The promlssory notes. he claims.
were assigned TO him by Anita
starr Mastelicr They were given
her by Mrs. Denny and Mt and
Airs Thompson. In 1881 Mrs Den.
uy died tn Los Angeles, March 3.
1888.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
LURLINE SAIL S
Capt. Townsend Making First
Cruise on Passenger Ship


with heavy passenger and
freight lIat tho Lurlinr. Seattle.
Hawaii liner u the Aiatson line.
wis 70 @lll from this port az I
p m. Saturday, sldppcred by Cap.
tain 4 J Townsend. Tho LurlIuc
lH his first passenger ship. he has
been IN tho lines freight service
many ycara Captain Esrudtsen.
formerly of The LurlIno. has taken
over the WiIhelmIna or the same
line
Seattle passengers Included airs
l. De JHFlals. Miss wlnona Gawtou.
MisE Kathryn Heck, l.. a. Rcdduu
Mra y. Grusu, Mrs II. A Tnfofl
and her two children
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
Matthews to Speak
at "Y" Sunday Club

DR. Mark A. Matthews, pustor OF
tho First Presbyterian church, will
address tho Seattle Y. NJ. c. A.,
Sunday club for mon Sunday after.
noon on "The Cause, the Effect
and the Remedy"
There win also DO music by tho
Harmony Four colorcd Jubilee sing.
orB Fred Catlott, attorney win
speak at tho friendship supper. An
men nro cordially invited to attend
these meetings.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
| BOTHERED WITH
| ITCHY P|MPLES
Festered and ScaIed0ver.
Healed by CutiCura.

was bothered with pimplcs
that broke out all over my face.
They fes,ered and scaled over and
were very annoying. The pimples
itehed and burned causing me to
scratch them, which dishgured my
face. was bothered with them for
years.
used many other remedies
but they did not help me. ! be-
gan using cuieura Soap and
Ointment and siter using two cakes
OF Cu,ieura Soap and one box x
Cutcufa Ointment l was complete
ly healed" tSigned) Miss Mabel
Williams, Box IS, Gilmore, Idaho
Apr. IS, io2S.
cutieura Soap, Ointment and Tai.
cum arc ideal for daily toilet uses
Soap pSc. Ointment Is and SOC, Talcuin 50, sold
everywhere Sample each free. Aldrt.oi
1CuAeura LaborAiort,L Dept ", Maiden, Mash'
DM- Cuhoura Shaving Stick Csc.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
Free Relatives of
2 Choir Suspects

Mr. ami Mrs Harry Rsqua, arrest.
cd by Fat O.Bncn. state highway
officer. in connection with the Al
e0BA "choir boy" burglar gasa, were
released by the rhsrIffa office.
They gayo a satisfactory ryp'auH.
ton Or their possession Of alleged
stolen merchandise He4ua ifyrHr.
old nephew, William Hegua. and
Frank Marsiru. 49, AlFona church
rhoriztrr7, and Williams father, C.
A, Reaua. wsre Jailed 10 connection
with tho r1se,
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
City NeWs
in Brief

The annual bazaar q tho Seattle
Sunshine guild will open next Tuea-
day AZ 1919 Third Bgr. ana viii
continue for three dBy unndis
work Of seaitIe'a shut-Ins viii b.
exhibited AZ tho bazaar, and their
work win DO sold 90 visitors
Jack Reynolds was arrested with
q knife Ia his hand Friday night
at the corner Of seventh ave west
and ". Elliot ave. by Policeman
X. II. Guaiafson
A banquet for the 40 members
Of rival basketball teams Of Tho
women's Athletic league u Seattle
was given az Tho Y " c A, Fri.
day night,
Louis R0tagtcin. g35 18th ave.
suffered a broken Collar bono when
80 waB knocked down by n motor
cycle Friday. nt tho corner OF
Fourth ave. and Pike Il.
Justice Dalton Friday forfeited
$40 bail each for failure 20 appear
Of u. Conrad and r. W Dahl.
charged with shooting within one
mile Of Lake Washington,
James shannon forfeited $40 ball
on a charge OF fishing without a
license.
Waiter winsbcre admitted forE-
ing stI,5l check on the state
Bank OF Ken, in presiding court
Friday afternoon Judge T.. II.
Smith deferred sentence to Tues
day
Suit for $3.50. alleged due for
steel furnished last year for It's
new headquarters. was flied In SUI
pcrior court Friday Afternoon
against the Ballard Acrio OF Eagles
The Minnesota steel s Manufactur-
ing Co. is plaintiff,
r. c, Thomson, one Of tho found
crH Of tho Rotary International IN
Copenhagen In 1921, will arrive in
Seattle next Tuesday 10 address
local Rotnriuns. EIe is member
OF tho international board OF di-
rcctors and lives in Copenhagen.
II. H. Chittenden, confessed
rorger, drew one-to-fivc year
state prison sentence from Presid-
ing Judge Smith in superior court
Friday afternoon.
Paving bids viii be opened next
Friday by board OF works members
authorized by tho council to start
work on tho alley between 33rd and
oath ayes. s., from Hanford to iIor.
ton SITS
Board of works members Friday.
called for bids on installing water.
mains on Orcns st., from b2nd ave,
s., to Lake Washington blvd. They
will DO opened next Friday.
Information as TO tho location Of
about 90 liquor joints and dcna OF
vice have been received from vol.
untccr informcrs as a result Of his
teccntly-inltinted campaign against
lawlcEsnoss, according to tho Rev
Ambrose Bailey, First Baptist
church pastor, lilo Is turning oyer
his information TO tho prosecutors
office.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
PAVING REPORT
Blackwell Urges Concrete
SRbbing for Railroad Ave.

Western ave, HcadquartrrH for
l8larrr aud wholsr7's housaH VIII
90 rsplaulsd with concrete flaB-
b.ur n CITY Engineer HiaeaEriIs
commentator are Needed
lie submitted 81 report 20 tho
b1aid of works Friday estimating
tHa cost n such a project az El0,-
600. Streets FIpf BarkHuff lad
formerly recommended ura N rolled
steel p.atrz with pI4uEng Black
well rail tlif would cost $4,000
A third alternative was Tor brick
paving. which would cost tie city
about t2s 600. according ~ Tur-
yry made by vs.. 81 TIedemaH, as
HlstaHt enFIHrrr The matter 10
under consideration.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
Herds HO0pIer Dollar

"Egad, m lads | recall herd of cattle l once
owned in Texas. My ranch was divided for some 10
miles by the Southern Pacific tracks Among the herd
young bull that ran alongside the Limited every
day and at the end of the pasture generally left the
Limited two miles behind Ahem!"
Joe Floberg Ravensdae, Wash, gets the last silver
wheel this week for his Major Hoople yarn. Next week
one buck will go rolling every day to the Major Hoope
clubmember whose yarn is printed in The Star. Put
on your thinkcap Sunday, keep your yarn under 60
words and mail it to the Major Hoople club The Seattle
Star, Seattle.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
Reservoir Repair
Bids Are Too High

Because the lowest Of oiEh, bids
was $4,000 more than ihc engineers
estimate, board Of works members
referred bids on proposed refining of
tho Volunteer park water reservoir
20 the city council Friday afternoon
Council members authorized tho
work some time ago, and seven con.
tractors submitted eight bids on two
alternative plans Friday.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
Miller Pleads to
Delinquency Count

Wallace Miller colorcd. pleaded
guilty In presiding court Friday
afternoon 10 contributing 10 the De,
luquency OF l6.year-old Port
Angeles white girl rescued from a
below.the line resort recently. Judge
Smith deferred sentence 20 next
Tuesday
Chester Foote, OF Port Angeles
charged with placing tho girl in a
house OF i'll repute. pleaded not
guilty.
Helen White, halrcastc japanese.
alleged proprietor OF the resort
pleaded not guilty 10 a charge Of
contributing 20 a delinquency.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
Navy Officer Held
for Auto Accident

Lieut. w w. updegrnff, IS. U.
s. naval officer, was booked by the
police on n charge of reckless drlv.
Ing Friday night after nm auto
crash near Second nyo, ana Pike
st. He was arrested by pntrolman
u, s, Rulnford, ana required to
post $50 bail
No injuries in the accident was
reported.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
Travels $500 Miles
for University
Homecoming

Homecoming meant lot 20 one
graduate Of the University Of Wash
ington. Malcom Burns, graduate
Of the school Of science made n jour
ney OF $500 miles to como back to
Washington for homecoming,
lie received notice OF tho event in
Mexico, packed his bag and left HIe
can only stay n few days because
he must leave for Anaconda, Mon.
tann, where he has requested his
company TO transfer him, but he
considers his trip worth while. He's
coming next year. too
on the 10000 nlums who will be on
the campus today, Mr. Burns be-
lIcyes no has the record for tho long
est trip
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
SHIP IN PERIL
Cable Vessel Storm Swept
in Mid Atlantic

LONDON, Nov, 7.-By e. Pl-
with part OF her suprrstructurc
crashed away by terrific storm In
mid-Atlan,ic. tho Anglo,Amcrc8n
Telegraph company's cable ship Lord
Kelvin today sent forth Hn urgent
call for ala. according 90 a message
from Nalentia and Ioricnt. Besides
sweeping of part ot the superstruc,
ture, tho storm was reported 10 have
damaged the bow, part OF the saloon
and deck house.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
Pacific Club to
Hold High links

Members Of tho Pacific club will
play hosts this evening to more
than 80 past members and friends
at their annual autumn festival to
be held Mt the organizations paln-
tipl Twelfth ave. clubhouse.
Jimmie Englcr's Collegiate Five
viii apply tho syncopatlon for tho
affair, Arrangements for the
event are In charge OF Ned Cock .
rano, chairman; Arthur Tillman.
president; Charles d. T. Hughes
and Gordon Whitcway. Hi-Ilnks,
hilarity and fun md scores Of novel
stunts nro promised by the commit
tee.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07


10 try the Vegetable Compound and
/ have found great benefit, and | not
only recommend it for such troubles,
but to build up the whole system. |
have used it for most everything that
gets wrong with me. When / begin
to feel nervous and irritable | don't
stop long in getting bottle of the
Vegetable Compound if | haven't n
one in the house. 1t gives fine aph. !
ute and makes q new woman of me.
You may use this testimonial in my
own town or anywhere else, and |
will answer any letters l receive. =
Mrs. RUSH FULLERTON, 525 S. End
Street, Clearfeld, Pa.
If you are suffering from nervous
troubles, irritability, give the Vege-
table Compound a fair trial.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07

dancer who has
Just completed
an engagement
on tho PnnthEcs
theater circuit.
predicts
Mias Richmond
claims that
every dancer
should learn the
Charleston and
learn u right,
ns 1t is very
onsy when once
mastered. She
says that not
o My Ia tn O
Chnrlnainn m
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07

tIstIc and graceful, but that It is
also hcnlthful.
Tho Cinderella ballroom located
ut tho corner Of Seventh nvo. and
Pine st., has engaged Miss Rich.
mOnd.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07

Vegetable Com
pound has helped
me in every way,
Before taking it |
couldn't stand on
my feet without
pains running all
through my whole
BIO d y from my
waist down, just
like threads pull
ing. / was not tit
to do any work.
mother ont me
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07

Burglars looted tho homo OF Mrs,
Lawrence Iowls, 1Oi 18th ave- s.,
Friday. and took currency totuling
$3.50. Several diamonds, worth con.
nlderpbly more, were left untouched.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
DANCER is BACK
Charleston Expert Engaged
for Performances

Tho Charleston. vaudevlllo'a latest
dance cnso, win soon bo an popular
In the ballroom. rs on tho stage
Miss DuTVthca Richmond. gaat,ir
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
BUREAU OF
KISSING
RELATIVES

The Star invites Tia renders 20 use this
department ~ nm MD IN finding missing
relatives or friends. The department IL
10 help In reuniilng those who have been
separated. Those whose relatives or
friends nro missing nre invited To report
The disappearance directly 10 Tho Star.
Headers who may know the wltereabout.
Of persons mentioned In this column na
missing are requested also TO report 10
The Star. Other newspapers nrs Invited
10 reproduce such Items rs will intsresi
their readers.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07

WATER sHUT.OFF NOTICE
MATER win be shut OF on
w 9th ave. s. w. ma and
JSth ave. g. W., from Ana nyo.
70 w. Stoves a., ON Mondny,
from a. m. 10 y. m
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
RICHARD BUR.

Relatives Of RICHARD BUR.
RETT are trying TO loucto him in
Washington state. His sister, Bird.
get died In Montreal, Canada, leay.
Ing an estate which cannot be settled
until he is found lIo rs lumber.
man. Write Mrs James D. Mean.
drew, 1lOl Grand ave, Superior,
wis.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1925-11-07
WAS NOT FIT .
TO DO HER WORK
Dreadful Condition Of Mrs.
Fullerton's Health Rene.
died by Lydia E. Pinkham's
Vegetable Compound

Clearfeld, Pa. II cannot begin to
tellyou how much Iydis I. Pinkham's
The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1925-03-25
1t Keeps Dad Thinking.

Dad is worried. He is worried be-
cause Ethel is becoming young lady
and is beginning to be interested in
the boys She goes to places with
them. Well, girls have been acting
that way for great many thousand
years. Is dad worried because he
thinks modern boys are less to be
trusted than the boys of yesteryear?
No, he is worried because he remem-
bers the king of young rascal he was
at that age.
And there's Bill. Bill is getting
little wild And he's stubborn. He
seems to have opinions of his own,
and he is none too respectful Dad
remembers all the love and money and
care lavished on the ungrateful scamp
and wonders what has got into him.
Well, the thing that has got into him
is the same thing that got into his
dad at about that age.
These peculiar creatures called hu
mans differ in some respects. Some
are wise and some foolish, some good
and some bad, but at bottom they are
much the same and the key to one
is the key to the lot.
You wonder about Jones, whether
he is as good as he seems or as bad
as the gossips say. Well, he's just
medium. He has done number of
things he would not care to make
public, and his thoughts are not al
ways commendable, but he makes
many resolves to do better; almost
invariably his intentions are good. AS
a rule, he con be counted on to func-
tion under similar circumstances.
The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1925-03-25

ing number of men who think they
are able to improve the good book
1t can't be done.
Colonel Robert G.. Ingersoll is
quoted as saying that he could write
a better book that the Bible. But
the colonel never did. Nor has any
man. 1t may even be doubted il
learned men of later years improved
upon the King James version. II
there be trouble about proper un
derstanding of the good book, the
trouble is not so much with the book
itself as with the men who insist
upon their right to inflict their un-
derstanding upon the rest of us.
Men who insist upon trying to i'm
prove upo:l the Sermon on the Mount
or Paul's defense before Agrippa, OF
his sermon on Mars Hill, are wasting
their time. People who read theil
alleged improvements are worse thar
wasting time. Wholly apart from any
thoughts of it's inspiration, the
Bible has stood for ages, and vii
stand for ages, as the worlds great
est example Of conciseness and purity
of diction, of lofty thought and OF
high ideals.
Improving the Bible?
1t can't be done.-Omaha Bee.
The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1925-03-25
The known VS..
The Unknown

Every merchant is occasionally
tempted by what he thinks is an OPP
portunity to increase his profits, to
put in a supply of unknown goods.
Perhaps he takes a chance. At once
he is up against the job of weaving
his customers from the brands the
newspapers have made familiar to
those they never heard of. At first
he sells little, but not for long, and
soon the balance of the stuff gath
ers dust on his Enthusiastically
to be disposed of at loss, if at all.
Not long ago an interesting test
was made in several representative
commuaities by reputable grocers,
and the figures sent out by the Ma
tional Retailers association. Two
similar articles were placed on sale
at the same price, and one was adver-
tised.
s7.6 times the customer bought the
advertised article.
3.6 times the customer bought the
unadvertised article.
49, times the customer had no pre-
ference.
Two similar articles were placed
on sale at another time, one was ad-
vertised and sold at a higher price
than the other.
6O.6 times the customer bought the
| advertised article.
PAP times the customer bought the
unadvertised article.
1872 times the customer had no pre-
/ ference.
1t is that sort of experience that
has taught the successful merchant
! this merchandising axiom:
"Small profits on goods that move
quickly Will produce a greater profit
over a period of a year than larger
profits on slow-moving goods" Sc
he stocks up with the merchandise
that he knows will move quickly
good, well-advertised brands that his
customers like and ask for.