Evening star., 1925-08-26
PLANS TO BOOST
NATIONS CAPITAL
Real Estate Board Proposes
Washington Be Advertised
as ''Idea' City,

The Washington Real Estate Board
today addressed a letter 10 the presi-
dents of the Washington Board of
Trade, the Washington Chamber OF
Commerce, the District Bankers AS.
sociation. the Merchants and Manu-
facturers' Association and the Hote'
Mems Association asking them TO at
tend q conference September 8. for the
purpose of forming an independent
committee 10 advertise the National
Capital as an ideal city.
Declaring that from time TO time
various organizations have talked OF
boosting Washington, but that moth.
ing definite has been accomplished 10
date. the board in its letter states that
II feels that the time has arrived when
the business interests of the city
should unite in hcralding the advan-
tages of Washington.
The board, however. insists that a
new movement should not be devel-
oped tending toward an extravagant
and expensive propaganda campaign,
which they feel would not benefit the
dignity of the National Capital and
state that in their opinion Washing
ton need not resort to such methods.
This letter has been officially approved
by the executive committee of the
board
The idea behind the boards move is
10 form an organization representative
of all the city's interests, which would
carry on high-class propaganda ad-
vertising the actual advantages of
Washington without any exaggerated
boosting of conditions which do not
exist here.
The letter sent to the various or.
ganizationS reads as follows:
Washington has been talked of
from time TO time and various organi-
Zatious have discussed the subject, but
nothing very definite has ever been ac-
complished. II some dignified and
well organized plan were adopted and
intelligently directed by committee
representing the various trade and
professional organizations it would un-
doubtedly be a success.
This board feels that the time has
arrived when the business interests
of Washington should unite in an en-
deavor that has for ITS purpose ad-
vertising in q national way the many
advantages of Washington as city
10 visit and to live in. We have no
thought of developing a propaganda
campaign similar to the eXtravagant
and expensive movements that some
cities have carried on. This sort of
publicity does not befit the dignity of
the Nations Capital and our city need
not resort to such methods. Our real
advantages are truly sound and need
no pulling, but a plan of conStruc-
tive and educational publicity would
be most effective.
"In order TO initiate some definite
movement the executive committee
has directed me to invite you, or a
representative of your organization.
to sit with it and representatives of
the Board OF Trade. the Chamber of
Commerce. the Merchants and Manu-
facturers' Association. the District
Bankers Association and the Hotel
Mems Association, in the hope that
a joint committee of these and such
other organizations as may be de-
termined could be created as the first
step in the ultimate accomplishment
of some plan of publicity as we'll as
ways and means of financing and
conducting it.
1.-The initial conference will be held
In the board room of this organiza-
ton. 1417 X street, Thursday, Sep
tember 8, and we sincerely trust
that you can be present"
In addition TO the various trade
organizations mentioned in the let
Ter separate communications were
sent to the various newspapers and
the Washington Convention Bureau.