Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1925-05-19
IN OUR
VALLEY

q EE that new heading on the first
~ page of today's The Brownsville
Herald.
Months ago we thought we had a
bright idea. Decided we would change
the heading a bit. Looked like the
wording was crowded bit. Too diff
cult to read. So we thought we had
way out by making it "The Evening
Herald" putting Brownsville just
above it, thus securing shorter and
more easily read title than the old The
Brownsville Herald"
Several readers objected. Didn't like
the change. SO we've come to the con-
clusion they were right. We don't like
it either.
After some months of searching we've
found a new letter that we think is
much better Also, we wanted to put
over the idea, "The Valley First-Fifst
in The Valley"
So The Herald greets you today with
a brand new title plate, with nice nd
hon above it that tells a real story.
Hope you like it. It's going to remain
as it is today.
Some complaint from the managers
desk today. The effect on the reader
of four stories in Sundays Herald-by
the way, that was good paper Sun
-day-was somewhat bad because four
different lines of type were by error
placed in positions where they had no
business being.
It's hard to get out that Sunday paper.
Some people don't know that there's
million ways to make mistake-a typo
graphical error-on a newspaper. Ex'
perience tells US that the worker is al
his best in the morning, after rest
full night. Along in the afternoon ne Is
more likely to make errors tnan III
the morning. He becomes weary
Thus the worker on the Sunday morn
ing edition of an afternoon newspaper
is even more subject to WEAKNESS anu
thus more easily likely to make an er-
roy He begins work at the usual hour
Saturday morning, 1880 O'Clock. ne
tales a little rest at a o'clock and is
soon hack on the job. working straight
through to 8 or O'Clock Sunday morn
ing. oo
II YOU had to put in nearly 20 hours
oe--work at a stretch once every weeh
Stssonohout the year, don't you thina
,o,,,d no likely to make mistakes occa
siOnally!
In difference to local merchants who
are advertisers, The Herald recently de-
c,ined advertising contracts amounting
to $500. They we're from well known
and widely advertised mail order houses
ysnutable concerns who have been DONG
business a great many years.
Insofar as the newspaper Is concern
ed this was like throwing 5000 into tns
treats These mail order houses VIII
lkaIv get their catalogues into genera
circulation regardless of whether TINS
vsr.ner accents, their business.
The mail order house is, of course q
direct competitor of the local mercnan'
The local merchant is part OF the PACK
hone of our town. He heips pay ou'
taxes. he employs local help, ne makes
donations to hotels and other enter,
nr;ses that help our city, he helps ouiiu
.ho new church, and in thousand oth-
- ,yovs helps to build our towns. Ihe
mail order house does none OF thes.
4h;ros although we must admit that
thew do assist materially in some ma
tional forward movements
n B. Moler, sojourning temporarily IN
To. Angeles, Calf, sends The Herald a
vigorous denial of statement appear,
;ns IN this paper to the effect that ne
was formerly of Brownsville.
- haven't quit Brownsville, says
A. Moler "Tm in Los Angeles only
.amrorarilv and Brownsville is still my
home. Pm going back there a. SOU"
j can"