Evening star., 1925-04-19
STABILIZED RADIO
INDUSTRY IN VIEW
Americas Latest Marvel
Held Due for Reorganization
on Economic Lines.
BY Consolidated Press.

BY Consolidated Press.
NEW YORK, April 1s.-America' Z
newest marvel, the radio industry, is
boiling and bubbling with the fires
of reorganization. Back of the retail
stores, where the public lays down
its first installment and takes away
its magic box, age-old economic laws
are working their way toward the
industry's salvation. Sterilization
seems to lie just ahead.
The radio industry today is in con
fusion more confounded than ever
plagued the motion picture industry
in it's first boom days. Radio has
passed through a growth that is an
outstanding phenomenon for quick
ness and size even in these days
of billion dollar industries. Passed
through" is the right phrase, for the
glamour of novelty now lies in the
past Ahead lies the serious work of
building solidly for the future OF the
industry.
Feeling Pinch of Liquidation.
More than 5000 so-called manufac-
turers of radio instruments are feel
ing the pinch of liquidation. Many of
these concerns, organized on CAPT
talistic shoestring, probably will go
out of existence within the next 90
or 80 days. They are the little fel-
lows who jumped in while the water
was warm and, disregarding such
trivialities as patent infringements
and lack of both eXperience'and work
ing capital, proceeded to turn out
radio sets of a sort that an eager
public fell over itself TO buy.
Their sun is setting. Scores or in
fringement suits against each con-
Germ clutter the court dockets. But
that isn't the prime reason for their
liquidation The chief cause is the
hot competition among the big fel-
lows, who, with money and experience
back of them, are turning out a supe-
rior product at competitive prices.
Manufacturers caught in the pinch
have thrown their product on the
market for what il will bring. Lead
ers in the industry estimate that the
period of liquidation will be over for
the most part in the next two months.
When the debris is then cleared away
the chances are that prices generally
will start to rise. OF necessity they
must rise to a point where there Is
a decent profit in the business.
Sensational Plans for Future.
The biggest and strongest COM
panieS in the business are making
sensational plans for the immediate
future. The country will ring with
what they have to say when the
present period is past. This cor
respondent has been privileged to ex-
plore the experimental establishments
of some of these concerns, and has
been astounded at the progress made
thus far-progresS of which no
whisper has reached the public.
Revolutionary developments in am
plification, loud speakers and selec-
tivity will be announced before the
Fall season opens. Radical changes
with respect to broadcasting have been
under consideration by the leaders for
some time and are at present nearing
consummation. The tangled tumble of
Jazz and other entertainment over
tapping and encroaching on each
other through the ether will be un-
tangled in large measure. Once again
it may soon be possible for receiving
set of ordinary powers to select it's
program and Pget@it alone. d..
Back of the. entire warp. and woof
of betterment plans, the shuttles are
working to hafmorlize the industry in
its aims and purposes. and to
strengthen it as the other industries
are strengthened by association.
NeedfuI Leadership Promised.
Radio bids fair to have a czar with
in six months, just as base ball has
a car. 1t is heading up to follow
the way of the stage and the movies
under the single leadership of strong
and resourceful leader, who will be
capable of bringing 1t out of it's pres
ent wilderness of confusion. The idea
of a radio cZar is not new to the lead
ers. To some of them such a leader
seems imperative If the industry is
to be nurtured safely past its teething
stage.
The present danger is that radio
will come to be considered as a fad.
To prevent that, new appeal to pub
lie fancy must soon be made, as the
leaders see the situation. Better
equipment, perhaps, better progress
and better policing of the air, together
with more of a work-together spirit
on the part of the big factors in the
industry are on the way and soon will
give radio a new lease on life