Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1925-08-05
Chapter XIV

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Paula had scheme for interesting
women in bond buying. 1t. was a good
scheme. She suggested 1t so that Dirk
thought he had thought of 1t. Dirk
was head now of the bond department
IN the Great Lakes Trust company's
magnificent new white building on
Michigan boulevard north.
Its white towers cleaned pink In
the lake mists. Dirk said 1t was a
terrible building. badly proportioned,
and that it looked like a vast vanilla
sundae. His new private domain was
more like splendid bookless library
than a business Office. 1t was finished
in rich dull walnut and there were
great upholstered chairs, soft rugs.
shaded lights. Special attention was
paid to women clients. There was a
room for their convenience fitted with
low restful chairs and couches, lamps,
writing desks, in mauve and rose.
Paula had selected the furnishings for
this room. Ten years earlier it would
have been considered absurd in a suite
of business offices. Now 1t was a
routine part Of the equipment.
Dirk's private Office was almost az
difficult Of access as that of the ma
tons executive. Cards telephones,
office boys, secretaries stood between
the caller and Dirk DeJOng, head of
the bond department. You asked for
him, uttering his name in the ear of
the six-foot statuesque detective who,
in the guise of usher, stood in the
center of the marble r0tunda cycling
each visitor with a coldly .appraising
gaze. This one padded softly ahead
of you on rubber heels, only to give
you over to the care of a glori1ied
office boy who took your name You
waited He returned. You waited.
Presently there appeared a young
woman with inquiring eyebrows She
conversed with you. She vanished.
You waited. She reappeared. You
were ushered into Dirk belongs large
and luxurious inner Office. And there
formality fed.
Dirk was glad to see you; quietly,
interestedly glad to see you. AS you
stated your business he listened atten-
lively, as was his charrning way. The
volume of business done with women
clients by the Great Lakes Trust COM
pany was enormous. Dirk was con-
sentative, helpful-and he always got
the business. He talxed little. He
was amazingly effective.
Ladies in the modish black of re-
cent bereavement made quite a somber
procession to his door. His suggestions
Gotten originating with Paula) made
the Great Lakes Trust company's dis
Greet advertising rich In results. Neat
little pamphlets written for women on
the subjects of saving, investments.
You are not dealing with g soulless
corporation" said these brochures
May we serve you? You need more
than friends. Before acting, you
should have your judgment indicated
by an organization of investment spe-
cialists. You may have relatives and
friends, some of whom would gladly
advise you on investments. But per-
haps you rightly feel that the less they
know about your financial affairs, the
better. To handle trusts, and to care
for the securities of widows and or
phans, is our business"
1t was startling to note how this
sort Of thing mounted into millions.
"Women are becoming more and
more used to the handling of money"
Paula said, shrewdly. Pretty soon
their patronage is going to be as valu-
able as that Of nell. The average
woman doesn't know about bonds
about bond buying. They think they're
something mysterious and risky. They
ought to oe educated up to it. Didn't
you say something, Dirk, about classes
in finance for womenT'
"But would the women Gomez"
"Of course they'd come. Women
will accept any invitation that's en-
graved on heavy cream paper"
The Great Lakes Trust had a branch
in Cleveland now, and one in New
York, on Fifth avenue. The drive TO
interest women in bond buying and
to instruct them in finance was 10 take
Oh almost national proportions. There
was to be newspaper ana magazine ad-
vertising.
(TO BE CONTINUED)