davidaulloa/AmericanStories huggingface dataset:
Palisadian., 1925-12-11

Advertising! Every business man
is now interested in it. Cities are no
longer local and towns are no longer
villages. There is a mass effect com
ing over the whole country. Trans
portation is welding village and town
and city The automobile bus destroys
that "ten mile obstruction to free
trade, so that the country store must
be almost as efficient as the shop To-
ment in the town must be fairly equal
to the great emporium of the large
city The bus and the newspaper
with it's message penetrate every dis
trict. AS traders we are no longer
rural or metropolitan.
AS this condition increases the prob
lem is how to reach this vast popula-
tion with effective and persuasive mes
sages The immense circulation of
the newspapers proves their populari-
ty and effectiveness, for the people do
not buy what they do not want, and
they certainly buy newspapers and
magazines. There is no other medium
bought by them in which they approve
an advertisement. Without advertise
ments newspaper circulation would
drop tremendously, proving beyond
the shadow of doubt that advertising
is news which the people desire to
read
But if the advertisements are not
newsy the reader passes them as he
does any uninteresting news items.
Therefore your ad, in order to secure
attention and to grasp the opportunity
to persuade the reader must be forci-
BILE, interesting and truthful. News
paper advertising is costly and returns
as much as a paid gambling debt if it
is not read. OF course under prices
are interesting and can be made so
with but few words. They are an ex-
ception, yet not one, for in the under
prices lies the interest which has been
stimulated in the reader.
There are a few advertising agents
who are particular about their clients
and what kind of shop they keep.
This may seem an impertinence to
many merchants, especially those who
take the position that the agent at
tends to the advertising and the deal
er assumes the responsibility for his
merchandising policies. However, a
really intelligent merchant will not
take that position. He will welcome
the agency investigation of his bust
ness and methods, and, If the latter
are right, meaning a one price policy,
rigid terms, no deceptions in windows
or on the floor and fair mark-up,
then the agency may take the account
with safety and profit to the merchant
as we'll as to itself.
II the reverse is the case advertis-
ing will give but weak push to the
business and hence will be credited
by the merchant as failure. An au-
tomobile is no better than it's tires,
and shop is only as good as its meth
DDS. But, says the merchant what
shall l do? My store is conducted as
you describe, yet l do not secure the
results think | should. No, you new
er will because it may be you expect
too much, and probably your advertis-
ing is wrong. Perhaps it is spasmod-
ic. You may have elegant taste in
purchasing ('highly artistic"?) an
nouncements of the arrival of the un-
exeelled stock of haberdashery, "se
lected with the greatest care" where
as Mr., Customer Jones desires you to
tell him at least twice month:
Palisadian., 1925-12-11
OOn7in0 Events
All organizations and individuals are inuited to send
COMING EVENTS for publication
Special Dates

December 11-Mask and Civic
Dance, Girls Club of Episcopal
Church, Guild Hall, $50 P. NJ. so
cents.
December 11-Grand Operatic Con-
cert, Epiphany Hail. Grantwood, $50
p NJ, tickets S100
December 12-Victory Dinner of
Marmet supporters; Santer's Hotel,
Fairview. evening.
December 24-Christmas Commun-
ity Tree and Songs.
December 29-Christmas Commun-
ity Entertainment Cliffside Park High
School.
December 30-Class demonstration,
home of Mrs. Irma Nation, 55 Knox
avenue, Grantwood, $3.50 P. NJ.
Palisadian., 1925-12-11
Regular Meetings

Cliffside Park mayor and council,
second and fourth Mondays of each
month; Borough Hall, Jersey and Pal
isade avenues, Cliffside.
Fort Lee mayor and council, first
and third Wednesdays of each month;
Municipal building, Main street and
Trolley Line, Fort Lee.
Cliffside Park School Board, third
Thursday of each month"; High
School, Palisade avenue and Edgewa-
ter Road, Grantwood.
Fort Lee School Board, first Monday
of each month; Whiteman Street
School, Whiteman street, Fort Lee.
Palisade Parent-Teacher Associa-
ton, fourth Monday of each month;
homes of members.
Palisadian., 1925-12-11

Nivoix, Monday night, December Ia,
at the Guild Theatre. This play was
secured through the courtesy of r.
Ray Goetz In the cast are Jose Ru-
ben, Augustin Duncan, George Nash,
Lee Baker, Helen Westley, Betty
Linley and Armina Marshall. Philip
Moeller directed the play and Ben
Webster designed the settings and
costumes.
Palisadian., 1925-12-11

From time TO time it is advisable to
change the article thus put ON special
sale; at the expiration of the ten day
sale period the merchandise must be
restored to its original price and not
sold for less, no matter how strong
the urge to do so may be. When your
sale is closed that ends it as far as the
special price is concerned. This re-
quires courage when an old and valued
Palisadian., 1925-12-11

TENNYSON TODAY
Sunset and evening star,
And oh, the joy when we
Would lean upon the highly polished
bar,
That has now ceased to be.
But now that tide is wrapped in sleep,
No longer bearing home
The schooners brown and cool and
deep,
And topped with foam.
Sunset and evening bell
And lads bent on lark,
The while our lusty songs would swell
Up through the dark.
Now while rave at Volstead and his
ilk,
All joy has fled afar;
l weep, as brimming stems of butter
milk
Are showed across the bar
Palisadian., 1925-12-11
FOR TEN DAYS OUR
English Broadcloth Shirts
Are So Instead of $3.50

They will resume the regular
price on December Is, the low price
being made as a good will offering.
Our profit is actually cut that much
for a short period. AS a customer
of ours, we hope you will take adj
vantage of it. We will sell to all
that come, but we have only noti-
fed the customers who are on our
mailing list of this opportunity.
Palisadian., 1925-12-11
Merchants of Glory"

The Theatre Guild presents as the
third production of it's eighth sub
scription season, Merchants of
Glory" by Marcel Pagnol and Paul
Palisadian., 1925-12-11

YES, OTTO, YOU CAN TRUTH
FULLY SAY THAT THE BOY WHO
LIVES IN THE GARRETT HAS THE
ROOM ATTICS.
Palisadian., 1925-12-11

Minister-Will you people subscribe
for a new chandelier for our church?
Fourth Man from the Left-Yeh, but
where you gonna get somebody to
play on it once you get it?
Palisadian., 1925-12-11

81 call my new country home 'Lum-
bago'."
"Why?"
because it has a creek in the
back"
Palisadian., 1925-12-11

GROOM WILL WATCH HIS STEP
Minister: do you take this man
for better or for worse?"
Bride "No, sab. Jes' as he is. If
he gifts any better he'll die, an if he
gifts any wuss I'll kill him myself"
Palisadian., 1925-12-11

Prim Young Lady-"Sir, remove
your arm"
Fresh Suitor-"Sorry, miss, but
can't. 1t isn't the kind that comes
off"
Palisadian., 1925-12-11

Papa" asked little Willie, "why do
they call it the mother tongue?"
Well" answered father, "just see
who uses it the most!"
Palisadian., 1925-12-11

A SOCK IN THE SHOE is WORTH
TWO IN THE EYE.
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
DE LA COSTA SUR
de nuestro Redactor en- Ponce)
~------
NACIONALISTA MUERTo

Ponce, agosto 4.-Ayer rindio
la jornada de la vida, EN- su resi-
dencia de la calle Concordia, ell
honrado ciudadano Sr. Francisco
Bocanegra N1nez, defensor entu-
SHASTA de los ideales de emancipa-
cion.
De acuerdo con la Ultima su-
plica que hizo Bocanegra, su
ataud fue envueIto en- la bandera
dc la estrella solitaria, y en- el
sitio de costuabre despidieron el
duelo Ell Lcdo. Pedro Albizu Cam
pos, lider nacionalista del Sur,
Sr. Rafael Hernandez, periodista
" Jose Norat Rodriguez, orador
de grandes vuelos. quien realz6
ia personalidad del difunto, y sus
ideales.
Otro que cae, y de los buenos.
Que la paz del Senor sea con el
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
Gas en- ell Estornago es
Peligroso
Recomienda Uso DiariO de Magne'
sia para Veneer esta Aflicci6n
Causada pOr Fermentation de
los Alimentos e ndiges-
ti6n Acida.

Gases y aire en- cl estcmago acompa,
dados de ese neno sensact0n de hin.
chazon que viene despu6s de las cont
das, son evidencias casi inequfvOcas de
la presencia de excessive acid0 hidrocl6-
rico en- Ell estomago, el cuaI crfas 10 Que
sc llama Indigestion acida.
Est5mag0s acidos son peligrosos por.
que ell acido en- demassa irrita las deli.
cadas paredes del est6mago y con fire.
paiada de ulceras de est6mago de ca
racter serio. Ell alimento Sc ferinenta
y sc agria. cresndo ell gas offensive cue
ensanCha el estomago estorba las fun
clones normales de los organos inter
nos whales y con frecuencia afectando
al coraz6L.
FL peor desatino que puede comererse
es 1e5cEidar tai seria condici6n O ira
tarla con ayuda de digestivos ordina-
rios, ios cuales no tienen efecto de neu.
tralizaci6n en- los acidos del egt6maro
un droguista unaS cuantas orzas de
Magnesia Bisurada y tome despu6s lie
las conidas una cucharadita de ella d.
suelta en- un cuarto de vase de aqua
Esto hara que inmediatamente arroie
fuera del cuerpo los gases, aire o hin.
chazon: armoniza el est6mago, nuetra.
liza Ell exceso de acido previene su
formation sin dolores 0 molestia. Mag
nesia Eisurads ec polvo o en- forma de
lechel es inofensiva al est6mago. es nifty
barata Ia mejor forma de magnessa
para usos del est6mago. La usan miles
de nersonas cue hoy saborean gus CO.
midas sin el menor tenor de indigestion
Magnesia Bisurada Sc vende en- todaa
las droguerfas boticas.
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
Receta del HOgar
Para Destruir
las Arrugas
(DeI Woman's National JournaD


Quien critica a la mujer moderna, por
procurar ser tan joven y atractiva como
puede razonablemente serlo? tPor que
debe luchar con sdesyentaja, en- formas dl-
versus, cuando presenta arrugas, 81 pue-
de evitar estas sefiales desagradables de
los amos que pasan
Sin embargo, pocas son las mu5eres
que saben 10 que debe hacerse para Ii
brarse con seguridad de las arrugas y
facideces. Ninguna de las preparedness
anunciadas produce buenos resultados y
ls mayoria de elias son costosas. Pero un
remedio del hogar, sencilio inofensivo,
que puede hacer toda mujer, obrara ma
ravillas cuandos hayan fracasado. todas
las preparedness de patente.
Ccmpre usted una onza (2s gramosl
de Saxolite pulverizado. en- cualquier boz
tica. Disu6lvase la onza completa en- un
ouarto de litro de bay, rum y tisese como
loeion para Ell lavado. Los resuItados son
easi instantaneos. Desde -Iuego1 sc obser-
va notable smejorfa Immediate, despues
de Ia primera aplicacion. Las arrugas y
Ia facidez Sc corrigen y Sc siente Ia ca.
ra lozana y fresca. axaEAa m
Advt,
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
FALLECIMIENTO

Ha fallecido en- su residerscia de
la calle Torres, cl apreciado macs
tro mecanico. Sr Enrique Albizu,
antique empleado de la Compania
del Ferrocarrii.
Enviamos nuestro mas sentido
resame a sus deudos.
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
LAS ANTIrLAS

La serie "A fuerza de Puaos'' y
una c6mica.
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
BELIooRAPK

Fred Thompson en-; .El Bandido
Lopez
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
.OIuPO

El grandioso drama "El Pine So
litario.'
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
CINE POPULAR (Barrio Obrero)

La comedia ''El suegro de Nico-
medes'' y una c6mica.
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
PRO. RIoo

La incompatible Pola Negri en-
'sombras de Paris.
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
PARQUE

Mary Philbin y Norman Kerry en-
Gel Maniqui'
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
VICTORY GARDEN

Ell drama ''Hombre de Hero"
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
uMPERLAL

Ell bonito drama ''so ahos naoa
mas"
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
c1NE LuNA

segunda jornada de Ia serie fran
cesa tParisette''.
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07

hara que desapa-
rezcan oSdolcres
de Ia espalda, Ia
nerviosidad y Ia
irritab bihdsd y
ayudara a las j6-
yenes a alcanzar
Ia Plenitud de su
gloriosa mission
sobrc Ia terra.
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
RrA1To

TEATRo CARIBE
Jack Dempsey en- '.peleando Sc
Cana, el drama "A La Luz del
Dia" y una cinta c6mica,
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07

La Mia de eseuela dice
Siendo una nina de escuela tenia
que qnedarme en- casa una &C.
mana cada mes, debido mis-
sufrirnientos. Continue asi por
cinco amos y probe toda eiase de
medieinas sin resultado, hasta
que tome Ia suya.
May FitzGerald
II Duncan Street
Port Of Spain. Trinidad. B.W.I.
El Mundo. [volume] (San Juan, P.R.) 1919-1990, 1925-08-07
De los doce a los veintitres

ie me nino.
Una mucha-
cha enferniza
y que sufre
agudos do
lores durante
el periodo de
a menstrual
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18
Fire Fighters Take
Turn as ReScuerS

Since f1re-fighting has become ra-
Their quiet Of late with the Waterville
Fire department, the boys of the
Central station have turned their at
tention to the rescuing of cats which,
either by their obstinacy or by their
desire to set few altitude records,
are giving their owners and the own
ers' neighbors many unpleasant mo-
ments.
Yesterday morning, shortly after
the doors of the station house had
been opened for business telephone
call came from residents of Silver
street stating that their pet was in
the top of one of the lofty elms near
the house and that the little beast
had maintained his lofty perch for
two solid days. The residents had
coaxed and in many ways endeavor-
ed to entice the cat back to ground
but It had refused to bulge. The
men at the station, always willing to
assist in any way they may went to
the scene with the ladder truck. 1t
was found necessary to raise the long
extension ladder to get any where
near the pet and Joe Campbell, with
the assistance of a long pole finally
ousted the animal from its perch and
it fell into the blanket life net. which
was being held by several other OF
the boys from the station.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18
Waterville Seniors
Graduate Tonight

A class Of 125 will be graduated
from the Waterville Junior high
school at exercises to be held at s
o'clock this evening in the auditorium
Of the school building. The diplomas
viii be awarded by Harry M. Hilton
chairman of the Waterville School
board.
The three highest ranking students
in the different departments Of the
school will deliver addresses and they
are Miss Bertha Cannon in the COM
mercial course, Albert Romeo in the
scientific course and Miss Marion
Lewis in the college preparatory
course. The commencement address
will be given by DIR. Paul r. Baird,
the mayor Of Waterville and Rev. Ar
thur Buckner, pastor of the Unfair
ian church will offer prayer.
Music will occupy a prominent
place on the, program, the school or
chestra playing an overture and the
students chorus giving a number of
selections.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18
Mrs. Ellsmore Hostess

Mrs. Eta Ellsmore on Tuesday
evening at her home on the corner
Of Madison avenue and High street
was hostess to the ladies of the Past
Chiefs Association of Bloomfield
Temple, Pythian Sisters. A delicious
$50 dinner was served. The table
was prettily appointed. The flowers
were tulips and attractive place
cards and nut baskets were used. At
the business session the president,
Mrs. Helen ]. Knight, presided and
it was voted to hold a field day early
in July at the Sandborn Tea room
on the Scion road, and a, committee
composed of Mrs. knight and Mrs.
Lottie Griffin was appointed to di-
rect the same.
Readings of interest were given
by Mrs. Emma Thompson, Mrs.
Eliza Petty and Mrs. Flora McPhe-
tiers.
In guessing contest Mrs. Nellie
Durrill and Mrs. McPheters were
tied and by drawing Mrs. Durrill
won the prize and Mrs. Flora Dea-
ley won second prize.
The next regular meeting will he
held on the second Tuesday in Oc-
tober.
Miss Reba Vail graduated on
Wednesday from Pennington Nor
NAL school and her mother, Mrs.
Grace C. Vail. and sister, Miss
Margaret Vail, were present at the
exercises.
Friends in town have received In
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18
Annual Meeting of
INSTRUMENTATION
Comm. of Maine

The annual meeting Of the Interde-
nomination Commission of Maine will
be held today in the First Congrega-
tional church.
Rev. H. W. Webb Of Wiscasset Is the
president of the organization, Rev.
Stanley Manning of Augusta Is the
secretary, and Hon. w. E. Bass Of Will
ton is the treasurer.
For more than 80 years this COM
mission has wrought its quiet work
for UNCONVENTIONAL comfy and cooper
alton in Maine. Its advice has been
received in many places. leading to the
building up Of strong Christian
churches and avoiding a ruinous COM
petition and rivalry.
The commission has before 1t no less
a task than the carrying Of Christian
influence and service to all the towns
and neighborhoods Of the State that
are without such influence. There Is
a hearty desire on the part OF the
several denominations to cooperate In
this work.
At the. morning session, beginning at
1890. President Moulton of the Ban
eor Theological Seminary will give the
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18

keynote address on Christian Coopera-
ton and Union.
In the afternoon at 2 o'clock there
will be open discussion Of the plans
proposed at the recent Congregational
conference in Waterville. Men Of prac-
tical experience will suggest methods
of cooperation.
1t is expected that representatives
of the field forces Of the different de-
nominations will be present and con-
tribute from their experience.
On Friday morning at o'clock there
will be meeting in the hall Of the
public library at which the executives
Of the several denominations cooper
ating will go over the territory of the
State for agreement as to places where
work in cooperation may profitably be
done.
All people who are interested in
meeting the rural church problem in
Maine are invited to attend the meet
ings at the Congregational church on
Thursday.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18
MIR. Cairns Speaker at the Rotary
Club

Frank 8. Cairns of st. Helena,
Calf, was the speaker at the Rotary
Luncheon held Tuesday noon at the
Grand Army Hall. In the absence Oh
the president, Col. Sherman n. Shum-
way, the vice president, Attorney
George w. Cover presided. the song
service was directed by DR.. RAYMOND
4 Derbyshire with Mrs. Marion T.
Oddly playing the accompanlments.
Among the guests were William B..
Webb of Wabasha, Mimi, a former
Sbowhegan boy and Mr.. Frederick
Rod5 of Brookline, Mass, who has
come to Skowhegan to be employed.
The dinner was served nicely by Mrs.
Kate S. Simpson, caterer.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18
STUDE B A KE r
MOTOR CARS
This is Studebakw1ar

last night and has oieverly arranged
a repertoire Of violin solos and mu-s
steal novelties for the season. Miss
Scriven was enthusiastically well
coined, fitting tribute to her abil-
ity as an entertainer.
Rev. and Mrs. Herbert L. Nichols,
son Thomas and their guests, their
daughter and husband, Mr.. and Mrs
Willard Lebroke of Norway, enjoyed
an automobile trip to Ripogenus
Dam the first of the week.
Third and Fourth degrees will he
conferred upon a class of candidates
at the meeting of the Wesserunsett
Grange to be held at the Town hall
in Cornville, Saturday evening. This
will be a get-together meeting OK
the Grange and refreshments will be
served and a social time enjoyed.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18
Mr., Patten to Be Guest at Macmillan
Farewell Dinner

Roland T. Patten, Business Manag-
err of the Independent Reporter has
received an invitation at the sugges-
ton of Governor Ralph o. Brewster
and Mr.. Guy p. Gannett in the name
OF Governor Brewster to be guest
at the farewell dinner which is to be
rendered 1t. Com. Donald B. MacMil-
Ian at the Newagin Inn, Southport. on
Friday evening, June 18th at o'clock
standard time. 1t is Governor Brew
ster's desire to make this affair
most notable one and in keeping with
the national Importance of the expe-
dition upon which Macmillan is to
depart the following day and to pay
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18
Real Estate Transfer

A deed recorded at the Kennebec
county registry of deeds at Angus
ia on Wednesday conveys land and
buildings on the east side of Water
street. This deed is from Clara M.
Burleigh, Thomas G. Burleigh and
Nettie c. Burleigh of Vassalboro,
Samuel A. Burleigh of Whitman,
Mass. and John H. Burleigh of Wa
tervtlle to the Central Securities
Corporation of Augusta. The con-
sideration stated in the deed was
for Isl and other valuable consid-
GRAFTON" but from the amount of
revenue stamps placed upon the
deed 1t is figured that the price was
approximately $4,000.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18

versity Of Maine graduating in the
same class. Mr.. Cobb Of Belfast was
the best man and John L. Fish Of
Skowhegan was one of the ushers.
Tho following Skowhegan people be-
side Mr.. Fish were in attendance
Hon. Clyde H. Smith, Miss Margaret
M. Chase, Miss Eliza B. Atherton of
Windham, county home demonstra-
ton agent, Miss Blanch Roy, stenog-
rapher in the county agents office.
Miss Grace .Paradis and Miss Alice r.
Parker. Mr.. and Mrs. Dunn are to
reside in Skowhegan.
Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1925-06-18
Dunn.M erriIi

A wedding Of interest to many
Somerset County people took place in
the Universalist church in Gardiner,
Wednesday afternoon at o'clock
when Gerald c. Dunn. Agent for
Somerset County Farm Bureau ana
Miss Gladys Marion Merrill. daugh-
ter Mr.. and Mrs. Rupert p. Merrill OF
Gardiner. The bride has been super
visor of Home Economics at the
Academy at North Arson and has
made many friends in this section
during that time. Mr.. Dunn, during
the time he has been county agent,
has made large circle of business
acauaintances in the county and also
many friends. Both Mr.. Dunn ana
his bride are graduates from the Uni