The Washington times., 1925-09-02

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Speaking today Of the business
outlook in washington for the i'm
mediate future, with spepcial refer
ence ito the fall and winter trade
here, WV. Everett. vice,president
and general manager of woodward
and Lothrop's. said:
s I've are expecting a good fall
business. Everything seems fav-
orable for better business than pre-
vailed last year. and last. year was
a good year.
Possibly there are no men in
any community who keep closer
and more expert watch. upon those
economic conditions which affect
the buying public than do the
managers of great department
| stores. These directors of big bus
mess enterprises must be keen
analysfst& of causes and effects and
they must Judge their market and
its possibilities well IN advance OF.
/ the seasons. Their tines of ohserva-i
ton mtIsfsruu into every DEPART
ment of their Vaet esta blishne
and they must gstage the public
purchasing desires and Echasing
ability well ahead Of seasonal de-
mands. For this reason the de-
partment store manager has an
financial pulse OF Ilte public and
is. at all times a business psycholo'
gist. t.s
Has Had Good Summer
taThere are many reasons for
business optimism in washington
al the present Time said Mr.. Ever
ett.asAIi the first place, Washing
ton business has experienced a
good summer, one of the best in
recent years, which is an indication
that the purchasing public has not
been restricted by economic pres
sure and, also. that the old idea.
that this city must pass through
three or four dull business months
every sumner is passing.
+gsA, city the size of Washington,
continued Mr.. Everett, has suffi-
cIent stipulation at all times TO
insure normal business.
Washington is no longer a small
city. It's growth has been raid
and substantial in recent years and
the increasing population rhas been
Of :. a stable quality. There sis
every reason for believing that this
growth will continue. 4 believe
there viii be a population or u
cIoilliofl people in the Distr;st of
Ca,arnbia ~:thin the next twenty
q -
Under such circumstance -. with
az fair percentasc Of increase IN the
Iupffa ton; every lse6r. it is obvious
ttaf business Of every kind will be
little oetter each year. There
cannot be much OF business slump
IL restricted commercial develop
nIsc1ts in a community which is
registering a normal and continued
inCrQaaa in I1Aflfila ri
Orders Are. Many
Turning from specifically local
business conditions, Mr.. Everett
called attention to the. general COM
r.ercial and industrial conditions in
the country as a whole and pointed
out that there could be no reason
why Washington should be an ex-
ception in the generally better con-
ditions anticipated in the fall and
winter trade.
: wholesalers and manufacturers"
said Mr.. Everett, ARE already feel
ing the increasing demand Every
" here the wholesale trade is re-.
PORTED normal or better than normal
and the manufacturers have many
orders to fill. The Governments
reports on car .loadings and mer-
chandize shipments are full warrant
for stating that the retail trade is
buying in expectation of a busy
fall" ......
There is one factor in the situa,
ton in Washington" concluded Mr..
Everett, which may be considered