Milford chronicle., 1925-10-09
BENJAMIN'S STORE
Is NOW OBSERVING
TENTH ANNIVERSARY

"Benjamin's" store, located in Sal
isbury, is ten years old. During this
brief span of years it has grown in
to quite a lusty chap. 1t has ten
years of good, solid, substantial
growth behind it and many times
that of future success and growth
ahead of it-at least it's friends so
hope and believe.
The Store" is celebrating this
happy OccasiOn-its tenth birthday
in an appropriate fashion. 1t is Civ
ing a birthday party in the form of
a great anniversary sale. 1t is ask
ing its friends, at home and abroad
they hail from all parts of this
peninsula-to pay a call-or a reg
! ular visit if they will. The party,
or anniversary sale, began on OctO-
ber the eighth-ten years to a day,
from its opening date-and will con-
tinue throughout the month of Oc-
tOber. Attractive merchandise of
variety too numerous to mention has
/ been specially prepared for this
party"
A little more than ten years ago,
word was received in the business
and commercial world that Samuel
LOwenthal-a comparatively speak
ing small but highly regarded mer-
chant of Salisbury-had sold his
good will to Mr.. 1. L. Benjamin of
Baltimore.
Soon after the announcement Mr..
Benjamin arrived and in his charac-
teristic way started to hustling. The
store was remOdeled a large line of
real quality merchandise was put
in; an efficient force was soon or
ganized-the store opened on Octo-
Der 8, 1915.
These three things-an attractive
stOre-a line of real quality goods
and letting the public know about it
are the cardinal points in this
stores success. The Iatter-the pub
licity-is always done in the true
"Benjamins" way; this means the
putting of his offerings before the
public in an attractive manner-but
a truthful one as we'll
To these three must be added one
more and though last is by no means
the least important, and this is the
seeing to it that prompt attention
and courteous treatment is accorded
everyone who enters the store-it
matters not whether they be big or
little purchasers or whether they be
simply on trip of inspection.
The "Benjamin's" store took root
at once and began to grow and -four
Ish. 1t grew until the old store was
too small to take care of the busi-
ness Another stOre-the old Thor
OughgoOd stand-was purchased and
added, and the original store of one J
main room became a big double {
'oOm establishment. &
Again was the store remodeled
md equipped with handsome and
attractive fixtures and other modern
'quipment. Enter the store today '
md you will find that it has an at l
nosphere. It speaks. One can feel
hat it is substantial-a rich but
lot Ornate-a well balanced prOpo- u
itiOn of taste and dignity.
This pleasing impression is fur t.
her enhanced by the quiet, yet busy, +
ourteOus and Obliging force who
rect one as they enter. Of these, "
lr. Benjamin-himself the life of t.
he place-is always in the fore Il
'ont; his eye is everywhere, quick "
D detect what is needed and equal -
= keen to either do it himself or y
ee that others do it. u
Yes, the store is ten years old W
S his attractive and we might add n
cute" and original birthday cards
years old as years .,
re counted but in growth, in friend II
nip and in general goodwill, the Il
tore is many times ten years old. c;