Arizona state miner., 1924-08-09
TO THE GOOD PEOPLE OF WICK.
ENBURG

during two weeks past the two
largest business firms of Wickenburg,
feeling pinch of hard times, have cut
down the monthly advertising income
of the State Miner $40. Ordinarily
this create no anxiety but in Decem-
Der of 1923 we increased our equip
ment by purchase of a Model 5 Limo
type and payments must be kept up.
The smaller local firms should not
be required to make up this defici-
ency-that would be unfair. We have
not exacted on an average more than
$40 month (surely most reasonably
from all the business houses of Wick
enburg since March of 1921 We have
gotten out good presentable publ
cation that is freely complimented
by the state press as the "best of
the smaller country weeklies in Ari-
| zona." We have been enabled to do
| this because we do our own work,
hire no help and keep down the over
head. But we are not going to pledge
ourselves to keep it up. The State
Miner is looking for a new location.
We have consulted our outside adver-
tisers and find that their patronage
can be held no matter where we move
to. We want, therefore, to give no.
tice that after September 1st, unless
the business houses of Wickenburg
can find it to their interest to syndi-
cate and replace the advertising
taken away by the Traders Bank and
the Brayton Commercial company,
the State Miner will be forced to ac-
cept Phoenix advertising at Phoenix
rates or cut down the regular issue
of the State Miner to once a month
instead of once a week as now.
Of course, these two firms, working
in unison together, can be somewhat
dictatorial and adversely affect the
trade of the town, if they continue
usages that created the downfall of
the previous bank and eliminated the
managers Of both these institutions
Present indications are that they do
not want the publicity advantages of
a weekly paper in Wickenburg and
we are willing to accede that they
are not forced to support the home
paper if they don't want to. Neither
do the others, and if it is so desired,
y
ronage. we are ready to fold up and
move to more congenial and live
business locality. If the paper has
not met with approval as a repre-
sentative of the town. it is solely be-
cause there was not enough patron
age commensurate to do so. 1t has
not cost Wickenburg $500 a year for
| the distinguished honor of having a
weekly newspaper and out of that
amount it has had SIS month rent
and $84 year for light and water.
The editor has had five mouths to
feed and nearly all household supplies
were purchased from local firms No
other weekly newspaper in the United
States received so little patronage
and gave so much in return. A
newspaper, like every other business,
must be encouraged to remain in
town the size of Wickenburg, and
when its advertising falls below $125
month, that town offers no induce
ment even to the publisher who does
his own work. "a town that don't
support a live newspaper is a dead
one" Here is an old true saying
which can't be sidesepped by blam-
ing it on the editor, who with his
family is unable to live on that
amount with prevailing prices. The
firms comprising the Chamber of
Commerce (if there is such an organ
ization) can't get another paper here
without making advances that would
mean profitable business to it's
publishers. A thing that has never
been accorded the State Miner and
it's force.