The Washington times., 1924-10-15
MEXICO NEEDS
5D0,000N|0T0R
VEHICLES
George Bauer Tells AutoEno-
tive Exporters Of South
ern Markets

At least one half million motor
vehieles are certain to be sold in
Mexico once highways are con-
wtructed and purchases are facili-
tated through better financing facili-
ties according to George r. Bauer,
Secretary Of the Foreign Trade
Committee OF the National Auto
mobile Chamber Of Commerce, who
gave an address at the meeting
Of autotnotive export managers held
last week in the headquarters Of
the association.
A. L. Haskell, vice president and
general manager Of General Motors
Export Company, presided at the
meeting. Alfred Reeves, general
manager Of the National Auto
mobile Chamber Of Commerce, re-
ported on his survey Of European
Of the automotive division, u. s..
Department Of Commerce, spoke on
methods Of handling export DECLARE
lions 80 as to have uniformity in
export statistics. H. r. Warner,
assistant general freight agent OF
the Ward Line, told Of new econorni-
cal methods in the shipping Of
automobiles.
SNAOA4NdA6 1A0LAAAIO 0COuGHS
Some streets in Mexico City"
eaid Mr.. Bauer, present problems
Of traffic similar to those evident
In the United States and cars are
frequently seen passing in one
direction in three files. Mexico
places particular stress on the beau.
" OF the automobile. During feast
days the cars are decorated with
garlands Of flowers and serve az
q source Of pride to the owners.
Business men and officials generally
realize utility value Of cars in
efficiently carrying out their work.
BUS transportation is increasing
with construction Of highways.
Light passenger cars are provided
with locally constructed bodies for
transportation Of as many as ten
people at ten centAyos or five cents
Per person. For longer runs heavier
American motor buses are being
employed.
Motor trucks are used by the
National Railways for delivery Of
goods. Once arrangement is made
Tor collection by truck there win
nave been provided complete
store-door delivery system.
Cars can be hired for rs cents
$50 @A0AA SAa0Ls - 1uOQeEu IAXlCAh
service is, however, also ayailabIe at
moderate rates.
Several automobile dealers main.
tain high-grade establishments and
employ advance methods OF aales.
mansh1p. Practically all cars sold
IN any quantities are Of American
makes.
Excellent results can be obtained
from advertising campaigns, If con.
Quoted as scientifically as In the
United States.
Service facilities are generally
good. In fact. Mexico can pride n.
self on having contributed to at,to.
mobile progress by the fact that one
ct the first complete automobiles
ever made was constructed in that
Modern pumping stations are
available and gasoline Is usually dis.
pensed in small lots of five litres at
Q price In the neighborhood of 35
cents per American gallon.
The outstanding need Is highway
construction. Road material il
abundantly available In q volcanic
substance known as tepetate.
Ambition is centered on road To
link up Laredo with Mexico City,
and thus bring two peoples closer
together.
"A road from Vera Cruz to Mexico
City, originally built by Cortez, is
occasionally tFaversed by automo-
bilists in eighteen hours.
Highway construction has back.
ing of government and the Ro-
t9ry OF Mexico recently indorsed
the building Of roads as a meas
ure that can help more than
anything else in the progress of
the country.
Better Financing Needed.
Financing Of automotive sales
gtin represents problem. Business
could be increased MANIFOLD with
establishment of financing facili.
ties as exist in the United States.
The amount Of automotive 'financ.
ing required Is estimated at So.
100000 a year and ample security
to cover outlay and assure title
of motor vehicles is available.
"A Mexican automotiVe mission
now is being organized in the be.
lief that many representatives will
take part in 1t to visit the Silver
Jubilee Automobile shows next Jan.
uary at New York and Chicago,
and to discuss with manufacturers
and financiers some of the prob.
lens requiring solution.
The general progress of Mex
leo seems assured, now that con.
fidence has been established in
likelihood Of continuous govern
ment without constant dread Of
disruption. This confidence in the
stability is all that is required ia
stimulate advancement Of the coun.
try and bring about full devel.
0pment OF its innumerable re.
sources"