The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1924-01-24

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part of the advantages and saving
by having the machine. One of tn,
greatest items is yet to come, ant
you will need to pay close attention
to get it. In order to be able to Sc
any kind of an ad that Seeger bring
in and any kind that Brown-Har
company bring in and Kinney com
pany and the Brown-Eldredge com
pany and all the others that ma,
bring ads the same day, the printing
house must have a large number O
every letter in the alphabet, ever,
kind of figure, every kind of pune
tuation, the dollar sign, the pric,
are letters in the alphabet, and ther
each size of the letters must be made
in capitals as well as in the small
ones. That makes, let US say, eighty
different kinds of characters, and tn,
shop must be supplied with about &
dozen duplicates of each one Of
them, making total of about 1000
and then they must be supplied II
about twenty-five different sizes
making about $4,000 type letters
and every kind and size of letter
figure and character must be stored
in cubby-hole by themselves, await.
ing the moment when they will be
needed. That keeps a vast amount
OF metal In storage in about 24OO
cubby-holes and each little block and
piece of metal when cast into a let
ter or figure, can be used only ia
print that one letter or figure. For
example, the block of metal that
prints the letter A can only be used
to make that one character. 1t can
not be used to make any Of the other
240O kinds and sizes of characters.
1t must lie idle until an A is wanted.
If the Bis are all used up and the
printer wants another or several
more BIS, he cannot take an A and
make it over into B. He may have
page ad all completed but just be
lacking one big B, and all his work
is failure. He may have ten tons
of metal stored in his 24O0 compart-
ments, capable of printing every
letter but the one he wants, and out
of that ten tons that cost him $10,-
900 he could not get that one other
letter.
When using the typograph, the
printer can always make any letter
or letters he wants, so long as he has
any metal at all. And he has only
to keep on hand a mere fraction of
the tonnage of metal because he
needs only that amount that is in
actual use. AS soon as a type form
has done its printing, it is melted
down and is ready to appear in other
forms. A thimbleful of metal may
work as the letter A and then be
letter B and any one of the other
eighty kinds, all in the same day.
The possible usefulness of each par
ticle of metal is increased by a per-
centage that runs into the thousands
Instead of having to keep the metal
stored in 2400 compartments, it can
be kept in any kind of a mass that
is the most convenient and the COM
few mats that are needed
to govern the molding of type are
stored in two or three small cabinets
the size of trunk.
When we bought the typograph
we were not getting something that
was 10 per cent or 20 per cent better
than the old way, but something that
was as good in its poorest capacity
and thousands of per cent better in
some of it's operations. 1t removed
forever the chance of running short
Of type when we were handling a
good many orders at once. 1t gave
to each advertiser new type every
time his ad was set.
These modern type-casting ma
chimes may be compared with the
modern automatic magazine guns.
The old horse pistol fired one shot
and then had to be loaded via the
Somebody put in the NOV
able cylinder loaded with cartridges !
and called it revolver. 1t poured |
\ stream of shots from the different |
chambers thru the same barrel |
machines have been |
,peeded up in much the same way, |
ind as shells for a magazine shot
gun may be loaded with different |
lies of shot, so the magazines for
ype-casting machines are loaded
With different sizes and kinds of
nolds, saving space and time, and
widening the scope of service.
When sportsman has bought his
Inc magazine gun and got 30 he can
lse 1t, he has only to stock up with
'lenty of shells and load them with
IL the different kinds of shot
hat he wants and he is fixed for any
lind of game. In the same way, the
printing house that has the type
asting machines and the metal, has
My to buy plenty of mats for cast
ng all the different styles and sizes
+ type that his customers want in
heir ads, and 1t Is ready for any kind
I order that comes along. The Re- ]
ublican office has the machines and ]
God supplies of mats, but we are
DING to buy more and be prepared F.,
D give the public super-service. b
What l have told you about ma
hines increasing efficiency from 100 |
er cent to 200 or 800 per cent gives /,
ou some idea of the great field of