The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1924-01-25
RADIO AIDS
KINDRED
LINES
Industries, Doomed to Death
by Wireless, Have Had In .
creased Prosperity.

by the alarmist with the cry Of
"wolf, wolf"
."This will be the end of the
talking machine business" it was
predicted and not even the deal
ers were entirely sure that the
radio would not make itself felt
in this field.
Stronger Predictions Made.
The forecaster grew more coura
geous as the radio gained momen-
tum and finally declared without
hesitation that we should soon see
radio taking the place of the news.
papers, while the telephone and tel
egraph companies would replace
their wire service with radio appa-
ratuS.
Strange as 1t may seem, each and
every one of these industries is en-:
1oying a tangible or intangible bene.
fit from radio.
Instead of suffering from the new
enterprise, the talking machine
companies have reaped a harvest in
the sales of records, according to
their own statements. The manu-
facturers explain that the sales
have been stimulated by the desire
Of the listener.in to hear the selec-
tons again after hearing them on
The radio. The latest hits" that
gradually found their way into the
rural sections Of the country are
now received at the same time they
make their appearance on Broad
way, which creates an immediate
demand for those records, it is ex.
planned.
Record Makers Broadcast.
Quick to realize the opportunity
offered them, the two largest manu-.
facturers OF records are now broad
casting direct from their studios.
This development was a surprise
to the forecaster, but he still held
to the opinion that the doom of the
newspapers was merely a matter
Of time, and before long they would
begin to feel the affects OF radio.
They have AZ a matter Of face "felt
the effects Of RADIO" but in q way
that was not anticipated by the
alarmiSt.
The announcement that the Firpo-
Willard fight would be broadcast
offered an. opportunity whereby it
would be possible to determine to
what extent the radio would influ-
ence the circulation Of the large
metropolitan newspapers. The cir
culation managers of some Of the
papers prepared to make an accu.
rate check, and the day after the
event they reported the sales were
greater than upon any similar oc-
casion.
True Of World Series.
This was also true of the world
series in spite Of the fact that the
attendance was lower than the year
previous.
1t was developed that hearing
the account Of the games did not
satisfy entirely the American pub
lies craving to absorb the minutest
detail Of the great American sports
classic. 1t was also learned that
many converts to baseball were
made among the women folks who
had never seen a game but who
declared they would as soon as the
season started this year.
The increase in circulation was
shown, according to reports, in
each instance where the radio was
used to broadcast some unusual
event such as the speeches of for |
mer President Wilson. Lloyd George
and President Coolidge. This was |
the second blow to the forecaster. |
But there still remained the tele- |
phone and telegraph companies.
1.-THE handwriting Is on the wall |
and the telephone company will soon |
be replacing their telephones with |
radio equipment" was the final pre-
diction and in this connection 1t is
interesting to hear the reports Of the
telephone companies, which like ali
the other enterprises, doomed to
de-" has enjoyed an intangible re-
turn from radio.
Public More Tolerant.
Through the desire Of the typical
American to learn the why's and
wherefores Of each new thing he
adopts, the telephone companies
have found that his experiments
with radio has sharpened his APP
probation Of telephone service. In
finding out just what makes the
radio tick he has become educated
in the science of electrical COM
munication and is not only better
able to understand the problems of
telephony, but noticeably moro
tolerant.
In studying the problems Of radio,
such as selectivity and direction, the
telephone subscriber realizes that his
telephone has both these qualifica-
tons. His telephone will connect
him with anyone Of 100000 tele..
phones and the direction is one Of
choice.
After particularly bad night.
when he has experienced all the
disappointments that accompany
static and interference, the fan in
prone to grasp his telephone with
more affection the next morning
when he makes q call without any
difficulty. 1t has been found.
Proves Phone Necessary.
Experience, according to the tele.
phone experts, has done more tn
teach the radio fan that wired tele.
phone service will always be mecca
sary In selective communication