The Washington times., 1924-12-10

kof other car owners are doing the
same. Even where a motorist has
come to appreciate the fact that
accessories should be In keeping
with the car. and where such
products as he desires are man
ufactured, he experiences consid-
cradle difficulty in purchasing
them because of the inadequacy of
the marketing of lsueh products.
Several high grade winter Access
series have been extremely difficult
to purchase this year, because sup
ply stores would not stock up with
them, believing there would be no
demand. The high grade acces-
sorry manufacturers were, there
fore, handicapped, not knowing just
what sort of production schedule
to maintain. Articles which should
have been in stock in the supply
stores of the larger cities had to
be ordered at the expense Of con-
siderable delay on the part of the
purchaser. And because of this de-
lay many car owners have been
tempted to buy the next best thing,
half as satisfactory as the original.
This is merely an instance of the
unusual condition OF the accessory
business. the quality articles ever
struggling for market because the
average motorist makes price the
tiFst consideration. There appears
10 De no class consciousness. IL |
may use the term in this connec.
tlon' IN the ownership of autonlo-
Dies when 1t comes to a consider.
atioh OF accessories. What suits
the owner of 5000 car seems TO
be good enough for the man who
orlves a $4,000 proposition. A mo.
torlst VIII select an accessory with
no regard for it's quality, whereas
lnat may have been the chief con.
sloeration in the purchasing of his
car.
Cheap Accessories Wanted.
Inc most successful accessory
dealer In city where the per cap.
TIA wealth is unusually high carries
nothing but cheap accessories. lie
claims that the motoring public
wants nothing else. But recently
ne was caught in the act of strug-
gllng to attach to his own car one
OF the cheap luggage carriers he
sells. The party who witnessed his
dlspleasure asked very pertinent
question. He wanted to know how
many customers who we're ex.
perlenclng the same trouble with
the article would come back next
year and buy another. The dealer
admitted he hadn't thought of it in
TINS light, but he was ready to put
up the weak defense that If no one
was satisfied with the cheap stock,
at least no one asked for better
articles,
But I'm asking for better stock, /"
remarked the motorist. You can
count on me as a customer for any
accessories which are UP to the
standard Of the car l drive"
Yes, but you're the exception. I"
the dealer replied. "Some of these
days the motoring public will exeI.
else little judgment in the buying
OF accessories, and when that time
comes I'll do what I'm doing now;
LII give the public what 1t wants."
That remains to be seen. 1t may
be a job for his successor, or per.
haps for the dealer around the
corner who is looking ahead a bit
and taking little loss now. What
Is decidedly more important is that
the motoring public should know
why 1t should want better acces-
series. TO understand this a car
owner has only to be reminded OF
the conspicuous part cheap acces.
series play in increasing the cost
of motoring and doubling the
hazards.
(copyrighs 1920 ="