San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1924-03-09
HIGH VOLUME OF
BUILDING THROUGH
1924 is EXPECTED
Common Brick Manufactur.
ers' Association Opti-
mistic as to Outlook.

Continuation Of the high volume OF
building construction throughout 1924
was indicated by the optimism ex-
pressed in the annual meeting of the
Common Brick Manufacturers Asso-
citation of America, held at Los An.
geles, February IL to 16, according
to reports made while the brick men
were in San Antonio.
In those sections Of the country,
where there were good building con-
ditions in 1923 there IS every indica-
ton that the present years volume
will be equal if not greater, accord
ing to the common brick men at the
meeting, representing every state in
I the Union. In some of the agricul-
trral sections where construction has
been adversely affected by local con-
ditions, there also is little to indicate
a change.
Encouraged by the results Of their
cooperative effort through this asso-
citation for the last five years, the
brick manufacturers attending the
Los Angeles meeting were unanimous
in declaring in favor Of an extension
of the activities. This extension will
take the form of local advertising and
engineering service. Already a num-
Der of groups have been formed TO
finance local promotion work, and Tie
next step in the development of the
common brick industry in America
will be the carrying ont of the group
plan idea in every Aection OF the
country. California, Washington and
Oregon, Colorado, the city of Chicago,
Detroit, Cleveland. Eastern Pennsyl-
vania and New Jersey, Connecticut
and Massachusetts, are already. or.
ganized for the purpose OF doing local
advertising in newspapers ard OF rem
dering architectural and engineering
service to builders. All e. these groups
are affiliated with the Common Brick
Manufacturers Association of Amer
lea. which is, In a sense, the power
house of the industry with the local
gIoups acting as transformer stations
Information relative TO brick and am
munition for the promotion OF brick
arc created through the activities OF
the national association. anG these IN
turn communicated to the local group
for distribution and application to the
public.
The response Of this old and hon
orable industry to cooperative ad-
vcrtising is one of the remarkable ex
amples Of this country OF the value
of organization effort. Common brick
rkowed a loss in CONSUMPTION between
the year 1900 and 1919 Of 20 per
cent. In the five years since. 1919
national advertising has put the in
dustry back to a point within 20 per
cent of Its highest consumption. W
ficials Of the national association are
confident that with one more year OF
good business the industry will have
entirely redeemed its losses and tina.
the consumption of common brick in
this country will be as high as it ever
has been. Continued gain from that
point onward are confidently expect
ed.
The Los Angeles convention was In
itself remarkable evidence OF the
change which has taken place In the
business. Out Of the rrarly 400 man.
ufacturers who were in attendance at
the business sessions, moro than go
OF them Travelled from 6000 to 1000
miles to attend the meeting. Two
special trains were operated from
Chicago to the coast and return, TO
carry the delegates, and these trains
were made up Of special cars coming
from the East and the South.