The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1924-02-21
in price. But it is doubtful whether
their part as mass.

in price. But it is doubtful whether
their part as mass
On the first of January, 1924, we
were carrying our customers in this
county for $4289 for past due sub
scriptions, and $1975.35 for adver-
Using, stationery, butterwrappers
and other printed things we had
furnished that were unpaid and over
due. In addition to that there were
large numbers of accounts against
people who were known to be broke
or so poor it was out of the question
fr them to meet their obligatins and
we put these accounts into the fur
mace. Out of all those accounts that
we considered good, we are trying
to collect enough cash and bankable
notes to make the first payment on
a $4,000 press and couple of thou
sand dollars worth of new mats,
and on the evening of March 8 / will
review the situation and decide
whether | will try to put the COM
mercial printing industry on its feet
in this county or let it go down the
toboggin slide,- and concentrate my
efforts on making the newspaper ser
vice what l want it to be. 1t is my
belief that both of those tasks can
be done better together under one
management, than separately, and if
l decide that there is enough interest
and loyalty among the home peO-
pie to justify the venture, l will buy
what I think will be needed to make
it a pronounced success. Most printers
can afford to ship a large part of
their equipment back to the foundry
to be junked, then buy a smaller
quantity of very expensive equip
ment, put it into less space, have
more sanitary shop, operate with less
help and serve the country better.
/ think 1 can do all of those things,
but I doubt whether it is worth the
effort.
While l have been writing this
article, lady rang up from one of
the farms and said she had observed
what l said a couple of weeks ago
about the wisdom of ordering letter
heads, butterwrappers and other
printing by the year or by the sea-
son or at least giving the printer
time enough to do it in the most
economical way. She said she had
enough butterwrappers to last
while longer and wanted to place her
order the way l suggested. She
wanted also to know if the thought
full spirits, who responded and CO.
operated on that plan received any
benefits besides the convenience of
having their printed matter ready
when they needed it. l saw the
point, and out of that circumstance
decided that people who give the
printer a chance to save some costs
and some risks, are entitled to share
in the benefits. Some people ring
up and order butterwrappers and
then forget or change their plans and
never call or pay for them, and that
hurts. The package finally goes into
the furnace, but it hasn't much
value as fuel. For the rest of Febru-
airy and for the month of March this
office will try out the experiment of
giving a straight discount of 21s
per cent on orders booked a month
in advance of delivery, and an addi-
tional 2 " per cent for cash with the
order. Our prices for printing are
taken from the Farnk1in price list,
issued at Salt Lake City and cor
rected every Saturday for the week
following, according to fluctuations
of the market. 1t is national
standard employing a corps of ex-
perts the year around to make the
prices right between printers and
public so that the printers in all the
thousands of shops shall not have to
keep experts of their own to estimate
for all the various forms of printing
which the public use. The worth
and fairness of the price list is at
tested by the fact that states and
counties, including the State of
Idaho and most of its counties have