davidaulloa/AmericanStories huggingface dataset:
, 1924-01-02
NEWSPAPER ADS

p. {. Larkin, known in commercial circles as the tea king Of
America" says there is III advertising medium 20 effective a news
head OF a business which runs into millions of dollars annually and
has built that business from nothing to its present proportions by
the almost exclusive use Of newspaper advertising, after having tried
every other form that offered. MIR. Larkins experience with news
paper advertising, as recently given to the Fourth Estate, follows:
"1n considering the question of advertising "a a means for obtaining the
best results with the army of consumers" says Mr. LarRdn, "Mt me say at the
outset that the American people are a great newspaper reading public.
l have a theory that all the advertising o n earth won't keep a la unless
the article he has to sell possesses merit. The ad will make the people buy
once, but they will not buy annferior article twice simply because it happens
to be well advertised.
A glance at the facts shows the superiority of newspapers we every
other form IF advertising. Even the best monthly magazines are read only
CENT thirty days. One impression a month is certainly not enough to bring
the average person to the buying point.
am not running down magazines; simply say do not know how they
a compare with newspapers a. advertisers media. And l speak from wears
There are few forms of advertising have not tried, as l desired to de-
termne Of any other medium Nigh perhaps surpass the newspapers.
So tested posters, street ar advertising, electric lettering, samping
o a very large scale, demonstrating in the big stores and a number of other
methods.
But after spending thousands of dollars in all those I am back solely
to newspape advertising, and o 1 use o other means Of getting Salada
before the public.
One of the most strenuous scene of our newspaper advertising victories,
and n of the greatest struggles, was in Boston when VIC first Introduced
Salada tea.
Boston seemed hopeless so far as pushing sales of u tea ws concerned,
% We opened a newspaper advertising campaign in all the papers of that city.
Within a period of 30 years. with nothing but a belief in the merits of
the tea w had to sell, webuntup a business of millions almost exclusively
through the medium of newspapers.
Territorial advertising is the thing, telling the people of a certain city
o n town that your waresa ar for sale in that particular city or town.
Such advertising is impossible in the magazines, We the bsto of them.
The magazine oftentimes goes to places where your article is lot for sale.
There advertising is waste.
That waste a be totally avoided in newspaper advertising, fr of course
a merchant does not spend money n a place where his goods are nc fol- sale.
1t is not difficult to understand why the newspaper is superior
to other advertising mediums. 1t is read daily b ythousands who
look to it for store news a well as for the news of the world. The
advertising clumns of a newspaper are read as consistently in the
homes OF America Is are the news columns and that is the reason
tiles OF his merchandise profits from newspaper advertising-Bil-
ings Gazette.
, 1924-01-02
MANY CITIES OF THE COUNTRY
NOT LIVING WITHIN REVENUES

Washington, ID. C. The cities of
the country generally-there are ex-
ceptions-are not living within their
incomes, census bureau statistics in
dictate.
Compilation of revenues and expen-
ditures in the fiscal year 1922 for the
POI cities having a population of 3d.
900 or shows a total indebted
ness incurred that year amounting to
1856 for each resident. The cost of
government per capita. including ex-
penditures for permanent imrove-
ment, amounted to $57.38 for the year,
against of s51.81, the total
figures being s2,222, 566,519 and ST.
007, O0S, 796, respectively.
The total net indebtedness at the
close of the year was $3,61S,967,277
or $93.42 per capita.
The total cost of government in
1922 was highest in the cities having
a population of 100000 or more, with
a per capita cost of $66.8S. The next
highst per capita, s64.29, is shown
for cities with a population of 100000
to 100000. The per capita cost of
100000, $44.94, and in the small cities,
, 1924-01-02

cities, from 10000 to 100000 amount
ed to $4S.71; of cities from $4,000 to
having a population of 10000 to 50,-
900, $44.38.
Comparative statistics for 1919. of
the principal cities show the per capita
cost has increased from $34.68 in 1918
to $5s.O7 in 1922. An analysis of the
city government shows the per capita
cost for maintenance and operation of
general departments was the princi-
pal item and amounted to s33.15. The
per capita cost of permanent improve
ments was $685..
Among cities with a population of
100000 or more Seattle has the high
est per capita revenue receipts,
amounting to s93.s5; Boston was sec
ond with $80.55. Los Angeles third,
with s79.s1, and New York fourth,
with S69.94. The highest per capita
cost of government was at Detroit,
where it amounted to $1,000. Seattle
was secopd, with S11O.71, and Los
Angeles third, with $99.34.
st. Louis had the largest per capita
surplus, with $4.s6. Spokane showed
$4.61, Boston, $4.21, Cincinnati, $3.43.
, 1924-01-02
SAYS PROHIBITION IS
COSTLY TO GRAIN MEN

st. Paul, Mimi, Dec. 22.-Prohibi-
ton costs the Northwest formers $7O,-
100000 a year in the income lost by
the absence of any considerable de-
mand for barley through the cessation
of manufacture of alcoholic beverages
, 1924-01-02

on a legitimate commercial basis. a.
cording to E. G. Quamme, presiden4
of the Federal Land Bank of this sen
ton.
, 1924-01-02

Mark your calendar so as not ?,
overlook the date-Friday. Febrno -.
LIST. Annual X. of P. Minstrel Sboa,
and Donce. From all reports it viii,
be the best ever. ~
, 1924-01-02
BRINGING INTO THE IRRIGATED
WEST THE WEALTH OF THE
UNITED STATES

Your money may leave Wyoming to pay for cloth made
in New England from Wyoming wool.
Your shoes may contain Wyoming hide shaped by hands
in eastern mills, for which service you pay them.
Your sheep and steers may go to distant packing houses
which reship the meats into Wyoming for your consumption.
taking your home dollars away.
But expansion of the Vests greatness probably will de-
pend largely on reversing this process and bringing back
here the moneys of distant places for products grown and
manufactured in the West. seq
A small portion OF Wyoming's beet sugar output is sold
at home. The bulk is sold outside, and these outside moneys
go to pay, among others, Wyoming farmers, local beet sugar
factory workers, Wyoming coal miners who supply the
sugar factories with fuel, and Wyoming railroad workers
engaged in beet traffic. 3,ns
These benefits cost the beet raising communities
nothing because sugars produced elsewhere would cost you
as much or more if the home beet sugar production w "a
stopped.
Every pound of sugar consumed in Wyoming should be
Wyoming sugar.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1924-02-03
RAILS
MARKET LEADERS
Dividend Resumption Talk
and Earnings Cause Sat-
urday Strength.
INQUIRY SLOWS UP OILS
Royal Dutch, However, Gains
Three Points-New High Levels
in Industrial Group.
INQUIRY SLOWS UP OILS
BY the Associated Press.

BY the Associated Press.
NEW YORK, February Enter
mittent profit taking failed to check
a resumption of the upward move
ment in today's stock market, which
was featured by the impressive
strength of the low-priced railroad
shares. Dividendp paying, rails how
ever. failed to share in the advance.
st. Louis Southwestern common and
preferred advanced approximately
and points, respectively, and Wa
bash preferred A moved rs, while
Texas and Pacific, Western Pacific
preferred, Seaboard Air Line prefer
red, Wabash common and the Pere
Marquette issues advanced a point or
so. Buying of this group was based
on improved earnings and speculative
expectation of a resumption of divi-
dends next month by the Southern
railway, Wabash and st. Louis South
western companies.
Steels Relatively Firm.
Steels held relatively firm on re-
ports Of steadily increasing opera
tlons and higher pig iron prices.
United States Steel closed fractionally
higher at 1863, and moderate activity
was noted in Crucible, Bethlehem,
Penn Seaboard and Gulf States. Steel
from the improvement of the oil in
dustry, which is expected to ma
terially increase its demand for pipe
and oil drilling machinery.
Another advance in the price of
mid-continent crude was offset by the
latest disclosures in the oil inquiry
at Washington, which brokers report
has had a restraining effect on the
trading In oil shares. Standard Oil
of California and Pacific Oil. which
were heavy yesterday, made good re-
covery today. Royal Dutch jumped
more than points and She'll Trans
port 2.
New High Levels Reached.
Specialties recorded the best gain
in the industrial group. Hayes
Wheel. Woolworth. Savage Arms and
Otis Elevator advanced 10 TO 81:
points, all at new high level for the
year. Tobacco issues yielded readily
to profit taking. LorilIard dropping
3 points. Schultz u. and a number
of others yielding fractionally. Will
son Packing dropped about zig points
on the announcement of d new stock
issue and United Fruit broke 81 on
one sale. Pan American issues held
relatively steady.
Sterling exchange moved up about
"a cents In the early trading and
then fell back to around s4.35. last
nights close. Other exchanges show
ed only nominal changes.
Clearing House Report.
The weekly clearing house state
ment showed increases in most prin-
cipal items. Loans. discounts and in
vestments gained S76,276.o00 over last
week: reserve member banks in the
federal reserve bank increased s35.-
422.0 900. and net demand deposits
jumped s130,193.O00 Aggregate re-
serve totaled s527.713, 900. leaving ex-
cess reserve of s3.210.9S0, an increase
of sl9,735.640 over that of a week
ago. when a big deficit in reserve
was reported.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1924-02-03
COFFEE MARKET LIVELY.

NEW YORK. February 2.-The
market for coffee futures showed
continued strength today with prices
making new high records for the
season An opening advance of 10
to So points met considerable realiz-
ing which came partly through brok.
ers credited with buying recently for
Brazil. These offerings were read;:y
absorbed by a broadening commission
house demand which was supposed
to include buying for trade and Eu-
ropean account, however, and active
months sold As to 81 points net high
err with March advancing to 11.60 and
September to 11.12.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1924-02-03
N. Y. Stock and Bond
Averages.

Saturday, February z.
STOCKS.
Total stock sales, $4,000
shares.
Twenty industrials averaged
1oO.64; net gain, IA.
High, 1924, 100.75; low. 94.SS.
Twenty railroads averaged
S5.12; net loss, 40.
High, 1924, $500; low, S2.74.
BONDS.
Total bond sales (par value),
s7,7o4.ooO.
Ten first grade rails averaged
S6.7S; net loss. 10.
Ten secondary rails averaged
S4.45; net gain, .0S.
Ten public utilities averaged
s6.io; net gain, 10.
Ten industrials averag
e3.9S; net gain, OF.
Combined average, SS.05; net
gain, .03.
Combined average month ago,
1918; year ago. SCAT.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1924-02-03

table
The Carbon County chronicle. [volume] (Red Lodge, Mont.) 1924-1924, 1924-08-06

west is the second he has made this
year. Following his first examina-
tion into conditions in the northwest,
he wrote his famous article, THAT
Pain in The Northwest" for the
Saturday Evening Post, and immed-
lately became the center of demon
stration wherein attitudes varied
from mild appreciation to highly
charged silence or open hostility.
His critics claimed that he had drawn
his conclusions from conditions that
had passed without adequate con-
sideration of the present or the faith
of the northwest in its own future.
Others objected not so much to
matters as reviewed in detail in the
article as they did to the impression
created outside the northwest by the
article as a whole.
Other writer's with less personal
information and more inclination to
heed rumors that had gained circula-
ton followed in other publications
with arraignments of the northwest.
Northwestern business houses began
to receive coldly worded queries
from eastern and midwestern CORE
spondents. Presently 1t seemed that
all the rest of the nation had turned
questioning eyes on the northwest,
as II to ask whether 1t was territory
that had measured up. In various
ways the influence of the article
was felt in the states dealt with
and few phases of the reaction we're
good. The welfare OF a great pro-
portion Of the population of five
states had become vitality affected
Various methods were employed
to bring about q correction In the
situation, one of the most effective
being an expedition of eastern news
paper men through the northwest
ern states. Eventually the status of
the northwest was rebuilt in public
opinion to where adverse reports
concerning 1t came to be regarded
as at least controversial in nature.
Largely through the activities OF the
Great Northern railway, arrange
ments we're made for Mr.. Garrett to
again visit the northwest, view diff
ferent sections during the harvest
The Carbon County chronicle. [volume] (Red Lodge, Mont.) 1924-1924, 1924-08-06
Page Eleven

Quoted thereafter, it was known as
the Northern Pacific hotel.
As the town grew larger and its
needs greater additions were built
and improvements added until the
hotel took the form so we'll known
in later years. During a political
parade on the evening of November
3, 1900, sparks from a roman cam
die or sky rocket set fire to the
historic old building and before it
could be extinguished by the fire
department the whole of the inter-
ior was Quilted. Thus ended the
last chapter of the history of an
old frontier hotel. 1t had served
purpose well, but like the old min
ers who had slept beneath its roof.
it could not resist the ravages of
time.
The Carbon County chronicle. [volume] (Red Lodge, Mont.) 1924-1924, 1924-08-06

nent Montana business men who met
Mr.. Garrett, gained the impression
that he is inclined to be sensitive to
the personal way In which he has
figured in matters growing out of his
writings on the northwest.
At the different towns where stops
of the Garrett party were made, we'll
attended meetings we're held under
the direction of the different civic
organizations. At these there we're
present representative from both
farm and city business circles. The
speakers at these gatherings reviewed
the production records of their par
ticular counties and the state as a
whole, compared yields with those OF
other states, and dEelt on the pro-
gress made with diversification, the
object being to supply vital informa-
ton relating to Montana's ability to
produce wealth.
The Garrett party entered the
state from North Dakota over the
main line of the Great Northern,
making it's first stop at Bainville.
From this point the party travelled
by auto over the Medicine Lake ter
ritory. where bumper crop will be
harvested this year. The second stop
The Carbon County chronicle. [volume] (Red Lodge, Mont.) 1924-1924, 1924-08-06

Belt and Gerber territories, and a
tour OF the lands embraced by the
Sun River project. 1t was these two
stops of the Garrett party which bore
great Significance to Montanans, in
that so much of Mr.. CARROTS re-
cent comment had been directed to-
ward discussion of what he termed
1.-THE Triangle country.
Other stops we're made at Lewis
town, Billings, Butte and other cen
trail and southern Montana points.
l.. G. Gilman of Seattle, mem
Der Of the Garrett party, and vice
president OF the Great Northern rail
way, was highly pleased with his OBJ
servations of the crop conditions
throughout the state. He stated
that prospects were excellent, most
of the territories making a better
showing than in any former year,
and that wheat yields from rs to 40
bushels to the acre are in prospect.
The tour was carried out very sue
cessfully and with no degree OF en-
barrassment to the distinguished
visitor Montanans now will await
with considerable anxiety the nature
of the effect OF this tour on Mr.. Gar
rett's new analysis of THAT Pain In
The Northwest"
The Carbon County chronicle. [volume] (Red Lodge, Mont.) 1924-1924, 1924-08-06
Burgess Goes to Madison County

Howard G. BURGESS OF Palouse,
Wash, has been engaged as county
agent for Madison county to take the
place of III. NJ Kaufman, who left
at the close of July to take charge of
the Smith-Hughes agricultural work
at Kalispell.
Mr.. Burgess was born and raised
on farm, is a graduate of Washing
ton state college and was high point
man on the Pacific coast champion
livestock judging team In 1915. He
served year as assistant herdsman
on the famous Carpenter g. Ross
stock farm of Mansfield. Ohio. and
managed the Fort Keough govern
ment farm for two years during the
war. After a year of county agent
work in Cowlitz county, Washington,
he returned to the farm and for the
past year has managed his fathers
pure bred stock farm In Washington.
The Carbon County chronicle. [volume] (Red Lodge, Mont.) 1924-1924, 1924-08-06

With the opening of the winter
wheat and rye harvest in north cen
trail and northwestern Montana. q
heavy demand has developed for farm
laborers, according to the reports
from county agents to Chester c.
Davis, state commissioner of agri-
culture and acting federal director OF
labor for Montana. Approximately
5000 men will be needed in this dis
trict early in the month of August,
Mr.. Davis has stated.
Offices to handle the distribution
OF harvest labor will probably be OPP
ened In Great Falls, Miles City, Balm
vile, and Billings by the United
States department Of labor, Mr.. Dav-
ia says, in cooperation with the Mon
tana department OF agriculture and
the state college extension service.
The Carbon County chronicle. [volume] (Red Lodge, Mont.) 1924-1924, 1924-08-06
OLD NORTHERN PACIFIC HOTEL
|AT BOHEMIAN PLAYED "A MAJOR
PART IM STATES PIONEERING

The proprietors. Guy & Gray,
opened the place for the entertain
ment Of guests in the early part Of
1868 and gave it the name of the
Guy House. For many years after
its completion this rude but COM
Portable structure was the pride of
the town and the largest and best
hosiery in Montana, east Of Hell
|ena.
In the spring of 1873 Willard
Ford was shot by Elijah Dumphy
in the hotel office. The two men
had quarreled over some business
matters and when the tregedy oc-
Cured both were somewhat under
the influence of liquor. AS the men
entered the office both drew their
guns and fired several shots, Ford
being MORALLY wounded and dying
a couple Of days later. Dumphy
was arrested.
The affair created considerable
excitement, the people taking sides
in the matter, and fearing he could
not get fair trial Dumphy took a
change of venue to Virginia City
where he was afterwards acquitted
On September 5, 1873, Silas Raj
ston, sheriff of the county, was
shot while in the annex, or saloon,
next to me office. He was trying
| to seaarate two men who we're
quarreling and he was shot, acci-
Identally, it was claimed, by Gov
ernorD N. T. Williams, who was
trying to kill his opponent, Col
onel" r. H. Pierce.
Ralston was a man of IS and a
general favorite Of the people of
the whole valley, and the feeling
was very strong against the slayer.
Williams, however, after two or
three trials, was finally acquitted.
| A number of other Shooting scrapcs
took place within the walls of the
old hotel, but these were the most
serious.
It is told that Russell B. Har-
The Carbon County chronicle. [volume] (Red Lodge, Mont.) 1924-1924, 1924-08-06

NJ ANY years ago the Northern
MI Pacific hotel was favorite
49, stopping place in the Gala
tin valley. Long after it was con-
structed it was the largest and the
most improved hotel in eastern
Montana. In the early days of the
territory, it was visited by many
notable personages, whose BUSH
ness brought them into the then
little town of Bozeman.
Within the little office to the
right of the entrance, Indian raids
have been discussed and couriers
bearing bad news of such out
breaks closely questioned by many
determined frontiersmen.
In later years when the stage
coach was the only means of trav-
ell and communication between the
town and the outside world, the ar
rival of the coach had many times
been watched with straining eyes
from the old-fashioned veranda in
the front Of the building.
Murders were committed within
its walls, which could have told
many an interesting and exciting
story of the early days, had they
possessed the power of expression.
The history of the old building
lis quite interesting. Three years
after John M. Bozeman brought
his last train Of emigrants across
from the Yellowstone, John c
Guy and Thomas B. Gray cam
menced the erection of log build
ing. The timbers were cut in the
hills south of Bozeman, and as
each one was notched and hewed
and placed in position, the idlers
stood around and commented or
the job, and ready to lend a hand
when the logs had to be rolled into
place. AS first built, the hotel
stood three feet higher than Main
street and contained about dozen
rooms.
The Carbon County chronicle. [volume] (Red Lodge, Mont.) 1924-1924, 1924-08-06
WALSH is NOW MODEL
PRISONER, OFFICIALS.
AT PENITENTIARY SAY

Roy Walsh, condemned murderer,
is model prisoner now. penitentiary
officials say. Walsh is awaiting the
decision OF the supreme court on his
appeal.
The man who escaped from the
Boulder jail last fall and who made
other sensational attempts before and
since, has made no effort 10 get
away from prison, although he is gi-
ven practically the same privileges
accorded other prisoners. He is Civ
en- the regular hour OF exercise each
morning and afternoon, he eats with
the other prisoners. and he is allow
ed to attend the show on Sunday, al
though guard sits besides him. He
is not, however, allowed the yard
liberties which are given only a few.
Walsh, the big, quiet fellow, whose
plan to murder the jailer and escape
from the Boulder Jail last June was
frustrated only by his removal to
Deer Lodge, SIS giving us no trouble
at all" one prison official said. so
far as we know, he isn't planning to
escape, either"
Prison authorities, however, stated
that they are keeping an especially
careful watch on the man. Walsh
is confined In the new cell houses,
said to be one Of the strongest In Ann
erica. and his cage Is close to the one
In which the guard watches. near a
strong electric light. A careful
watch is also kept on his movements
when he is outside the cell.
His manner in the prison is the
same as IL was In the Boulder jail,
from which he escaped--cool always.
and quiet-and he seems to thrive on
the prison fare.
The Carbon County chronicle. [volume] (Red Lodge, Mont.) 1924-1924, 1924-08-06
GARET GARRETT TOURS MONTANA SECURING
DATA FOR NEW ANAL YS!S OF THE NORTHWEST

season and write another analysis
based on his later observations.
Maintains silence
Mr.. Garrett maintained complete
silence as TO the impressions he has
gained on his recent trip through
the northwest. Men who were with
him longest during the tour state
that at no time has he given any in
timation of the ideas he has formed.
Those who came in close contact with
him say that he is close observer,
trained questioner, is fortified with
available statistics and that he has
made sincere effort to gain aceur-
ate information on the northwests
problems through personal observa-
ton and contact. Different promi-