The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1924-01-31
SELL WISCONSIN
TO THE COUNTRY
Plan Advertising Drive to
Sell Wisconsin, The Land
of Lakes, Inc.
COUNTY'S QUOTA Sl,4OO
Fund of $4,000 to Be Raised
by Popular Subscription to
Finance Campaign.

has been started and Kenosha county
has been. asked to get behind the move
ment. The. board Of directors of the
Kenosha Retailers association and rep
resentatives Of various manufacturing
concerns are to meet with delegation
from Wisconsin, The Land of Lakes,
Inc, on February 9TH.
Not only will the unequalled scenery
of northern Wisconsin, the vacation
land of America" with its thousands
Of miles Of hard surfaced roads, be
merchandised, but an effort will be
made to settle up the countless acres
which are now lying idle and to attract
additional Industries.
The plan was started in a small way
last year by a group of public spirited
men in the north and met with such
instant success that it was decided to
enlarge the scope and take in the en-
tire state.
Receive 5000 Inquiries.
Realizing what had been done by the
"Californians" in California, by sim
liar group in Minnesota, Iowa, Illinois,
and by cities such as New Orleans and
Denver, these men raised approximate
ly $4,000 which was spent in national
advertising of the lake lands. The re-
Spouse was immediate, for inquiries
began to come, in an ever swelling
stream, until they reached a point
where clerical staff was answering
more than 800 a day.
A large number of tourists who Wis
tied the state last year could be defn-
i+o15r t,~ocnd To +ha dJo Yti sine
It was then decided to increase the
appropriation from $4,000 to $4,000
and take in the entire state of Wis
consin, assessing the various counties
according to the benefits which they
would receive. Kenosha county being
in the southern part of the state, would
not receive the benefits which the
northern counties would, and conse-
quently her quota was only set at
$1,400. Kenosha is located on the di
rect route to the lake country and all
tourists must pass through here.
Popular Subscription.
This fund, Carl M. Reed, executive
secretary of the Retailers, explained,
is to be raised simply through popular
subscription Those who donate, he
will so into the work, for there are no
high salaried officials. In fact the on
ly salaries paid are to the clerks who
handle the answering of the inquiries.
The only other expense is for the
postage, while all other money will be
used to buy advertising. In this ad-
vertising it will be pointed out that
tourists can come through on a ribbon
of concrete, which runs north over 40
miles and from there travel on the
state highways which are hard sur
faced and graded.
Wisconsin has spent millions of dol
lars in building her network of roads,
which now is the best of any state in
the union. She is ready for the Wis
itors and, the advertising of her seen
cry and camp sites will bring them by
the thousands. Other advertising will
stress the industrial advantages of the
state.
Those Who Benefit Donate.
Mr. Reed pointed out that astute
garage men, proprietors of filing sta
tions, restaurants and hotels will send
in voluntary contributions for they will
be the men who will benefit most
quickly from the results. heavy
tourist stream is bound to leave thou
sands of dollars in the city during
Season, infinitely more in fact than is
spent in raising the advertising fund.
IL every person in the city should do
nate but three cents, Kenosha's quota
would be more than raised.
In addition to the benefits received
from the tourists, manufacturers and
other business men will receive indi-
rect gain from the work of settling up
the vacant land, BY increasing the
population Of the state, Mr.. Reed
pointed out, taxes will be materially
reduced. This point was seen several
years ago by the long headed Califor-
mans and today big and little business
in that state is reaping the benefits.