New Britain herald., 1924-07-14
AID MEN CHEER AS
 WALES GREETS THEM
Prince Formally Opens COnven'
 tiOD in London
Bg Fhs Assaclalei Frsss.

By The Aszociaiei Frsss
 London, July l4-A royal welcome today Was given 10 the i,ah0 dele gates Of the International Advertising convention by the Prince Of Wales when he opened lhe official sessions of the convention at Wembley,
 In anticipation of Inc princes ar' rival, Americas 2,001 delegates were present long before inc meeting was SC ea.lled Co begin, When lhe Brit. ish heir appeared, wearing a lounge suit, eonVeltion button on Inc lapel of his coat, The American delegates broke into enthusiastic cheering, stampeded the platform and kept up their ovation for 10 minutes Then the prince delivered short address declaring the convention open,
 The large conference hall at Wem- bley was filled to capacity and more than capacity early in the forenoon and it was necessary 10 pack sev- eral hundreds of delegates into ads joining halls where the speakers later visited them and delivered their ad- dresses over again.
 The Prince of Wales with his usual b0yish manner which so eaptlNates his American audiences had hard time starting his address so insistent were tho cheers which greeted him. Eventually he discarded his prepared paper to tell ihe delegates that he had always believed in advertising and in fact that he had done much of il himself, Then he said'
 "i think it Is the very name of inc convention which suggests inter national interest In the subject. When see so many people In this hall from every part of the earth, l am con- vineed this aim has been realized. You came together from all over 10 give and receive information and ad- vice from each other regarding com merciallsm which Is the greatest problem we have 10 face today.
 "T look forward to new life. new understanding and new commercial ism between the United States. the Dominions and other countries to arise from this convention. think this is the only way we can obtain that peace which Is so much needed"
 The prince was followed by Frank E. Kellogg, American ambassador. who also was given an enthusiastic round of applause followed by the singing of the Star Spangled Banner. The ambassador then referred to his gracious welcome at the hands of the English people and suggested that an of convention meetings between the two countries was the best way to bring about an accord since it allowed people to understand each other.
 Mir. Kellogg referred to the coming | London conference, saying he was would astonish the world and would l create a new economic life.
 Viscount Burnham. owner of the | London Daily Telegraph, acting as chairman of the opening session. de- livered an address in which he refer | red to the need of advertising to wake | up the world from postwar condi- tons. He was followed by Lou Hol- and. president of the Associated Ad- i, clubs of the world. who said | his organization desired advertising | clubs to lend themselves to building | up world commerce.
 Their aim towards which they in- | tended to act unselfshly, he contin- | ued, was the peace and prosperity of | the world and not of a single conn-s 1 try. He read letter from President |