The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1924-08-28
Solid Month Advertising
For Montana By 3 Roads

December is to be Montana
Month" Three railroad companies
the Northern Pacific, Great North
ern, and Burlington plan an inten-
sive advertising campaign to feature
Montana for one solid month. The
purpose of montana Month" is to
advertise the opportunities in the
state and attract the attention OF
prospective settlers. The state de-
partment of agriculture through
State Commissioner Chester G.
Davis has been invited to cooperate
and a Montana committee appoint
ed to enlist the active support of all
organizations within the state.
Three other Pacific Northwest states
are to be Featured in the same way
in the following months.
The plan is the result of a joint
meeting of representatives of the
three railroads held in Chicago July
oath. The other three states to be
featured are Washington for the
month of January, Idaho for the
month of February and Oregon for
the month of March.
j.. C. Taylor, assistant director of
Montana extension work, Bozeman ;
L. E. Jones, secretary of the Com
mercial club at Great Falls; w. A.
Selvidge, president of the Montana
Development association, Billings;
Dean j. M. Hamilton, State Agricul-
tural college, Bozeman, and State
Commissioner Davis are the MEM
bers of the Montana committee. This
committee was appointed at a meet
ing held in Helena last June with
representatives of the Northern Pa
cific when tentative plans for a
montana MONTH were discussed.
A. B. Smith, passenger traffic
for the Northern Pacific,
in announcing the selection of De-
cember for montana MONTH stated
that winter months are the most de-
sirable for an advertising campaign
of this kind beiause the strongest
emphasis will be placed on plans to
reach prospective farmers. 1t was
his opinion that farmers have more
time to read and attend meetings
about the opportunities in other
states. Mr.. Smith also felt that Mon
tana could capitalize the holiday
spirit of December by sending Christ
mas greetings to organizations, IN
stitutions and individuals in other
states.
While the major efforts of the adj
vertising campaign will be directed
toward interesting prospects set
tiers on Montana farms at the same
time other advantages in the state
will not be overlooked. 1t is planned
to emphasize all the great resources
of the state with the object Of bring
inc out the scenic attractions to
tourists and the opportunities for
commercial activities. 1t is expected
the publicity will not only develop q
stronger confidence in the future oil
Montana but that it will attract bust
ness enterprises and eastern capital
as well.
Mr.. Smith together with passenger
traffic managers for the two other
railroads, P. s.. Eustis for the Bur
lington, and A. J.. Dickinson for the
programa shrdlu shrdlu shrdlu mmm
Great Northern. will develop the pro-
gram further when they make a trip
into Montana, starting from st. Paul
about Sept. is and visiting such
towns as Billings, Great Falls, Lew
isrown, Glasgow, Kalispell, MissOula,
Helena and Butte. AT present the
plans call for the placing of educa-
tional posters in passenger stations
and off-line traffic offices, inserts to
be distributed in mail, featuring
Montana products on dining car
menus, window displays, pictures
and condensed exhibits on observa-
ton cars, meetings, special moves,
radio talks, double page advertising
in time tables and the distribution
of special circulars. This publicity
will cover all the sections in which
the three railroads operate but spe-
cial effort will be made to reach the
people of the middle western sec
tions.
It is expected the Montana COM
mittee will hold a meeting soon to
work out definite plans for the cam
paign and to prepare a program in
which all state organizations inter-
asted in the development of Montana
and in bringing in new settlers con
cooperate.