Evening star. [volume] (Washington, D.C.) 1854-1972, 1924-12-05

he wants than for what he does not
want. The producer who meets the
most exacting demands is certain to
be the best paid. The best paid pro-
Queer is that one who knows Just
what his customer wants and then
produces that particular article. In
order that producers may do this, the
Government, cooperating with the
State extension service, has been
sending market experts to instruct
stockmen in selecting, grading, and
shipping their stock SO that it will
meet the most exacting market de-
mands. From their actual experience
and touch with farmers they bring
back the conclusion that Intelligent
marketing is fully 80 per cent OF pro-
duction. There can be no profita BILE
production which does not have al
ways in mind the market whose re-
quirements it Is intended to meet.
This means that the producer must
equip himself with a vast amount of
information regarding market condi-
tions. That information must be ac-
curate, comprehensive, standardized,
and timely.
II believe all of these conditions
are met by the market news service
maintained by the Department of
Agriculture. The agents of the serv-
their time on the market studying
it's conditions and requirements.
They have no dealings of their own,
and, therefore, can make unbiased
reports.
Their service covers many OF the
leading live stock mark 'and sew
eral of the largest centers of meat
consumption. They are all trained
in the same school, which means
that they all employ the same tech
nical mark citing terms and give those
terms precisely the same meaning.
Finally, every modern means OF COM
munication is employed to dissemi-
nate rapidly the results of their OBJ
servation. The mail the telegraph,
the telephone and radio are all uti
liZed in this last step of carrying the
facts to the farmers.
should Watch Markets.
Finally, inasmuch as orderly pro-
duction Is a necessary preliminary
to orderly marketing, the we'll in
formed farmer must keep himself
posted. months in advance, concerning
the probable production OF various
kinds of stock during the comm g
season, as well as concerning the
probable requirements Of the market.
Remarkably accurate surveys are
made. showing the number and quail
ity OF animals that are being fed, the
numbers for which raisers are breed
ing, and the prospective requirements
of markets, both domestic and for
eign. The accuracy and practical
value of these reports have now been
thoroughly tested. The farmer who
will trust them, and who will per-
nit his operations to be guided by
them, finds himself possessing an
enormous advantage over his neigh
Dor who is either ignorant or skep-
teal regarding their value. The
tendency. as more and more stock
ratsers learn to avail themselves of
all this information. is to smooth out
the course of the live stock business
to eliminate the peaks of imitation
and areas Of depression in short
TO stabilize the business on a basis
of safe and reasonable profits.
Tn the long run, American agri-
cultural production and marketing
must be adjusted to the production
and consumption conditions OF the
world. Conditions at home are of
first Importance because the home
market absorbs most OF our produc-
ton. But the surplus which is left
over for export is a factor of great
influence and Importance In world
whose population nowadays tends 10
increase at pace far beyond that
of earlier times. IT is apparent that
| the business of furnishing food to the
people must meet a rapid increase O;
demand. Unless there are malad-
justments absolutely without .exeuss
in the economic relations of industry
agriculture and commerce. the fur
nishing of food TO a population which
is SO rapidly expanding should be
the soundest and most reliable of all
business.
Population Doubles In 90 Years.
The other day I received a letter
| from an old gentleman who wanted
me TO know that he had voted for me
he was approaching the century
mark IN age, and as | bethought my
self of the changes that have TAX en-
place in his lifetime. l wondered how
II oh the lnaIalll. q