New Britain herald., 1924-04-04
Gundaker Pleads For Code OF
 High Ethics in Rotary Talk

craft has written standards of prac- 1 tiee will do much to gain the confi- dence, good will and favorable con- sideration of the public.
 Codes Standardize Conduct.
 The ultimate object of written codes IS to standardize conduct so that all fellow-craftsmen in any line of business can compete with one an- other with an equality of opportunity.
 "Competition between men of diff ferent standards of business methods is unfair competition. Competition should be waged in qualities of pro- duets, delivery, price and service. and not on unethical allowances rebates, commercial bribery and the many dis honest methods which unfortunately exist in business today.
 Standardization of ethical conduct must be the foundation stones of business, and codes of rules of 6on- duet provide the only way for such standardization. With business men competing on a common ground of high ethical standards sales will be made on the basis of service and that paradox of the imagination, coopera- tive competition. will be a reality.
 'It cannot be gainsaid that many business and professional associations have codes of standards of practice, but it is also true that a careful an- alysis of a large number of the exist ing codes has shown, (first), many de- fleets of construction: (second), omis- sion of vital and essential clements: third). incorrect and unscientific methods of statement.
 The existence Of the Golden Rule has never led to the discard of the Ten Commandments, nor should our respect for the thought it conveys blind us to its inadequacy as a com plete guide to business conduct.
 While it is apparent that the state ment Of standards of practice is the special province of national. provin- ciai or state organizations of the vari- ous businesses or professions, experi- ence shows that these bodies are slow to act on such matters. This fact, in large measure, explains Rotary's motive in inaugurating and fostering the campaign for codes. It seeks to stimulate Rotarians to activity in their craft associations. fassocia tions corresponding with mans line of en- dearor, be it a business or a profess sion.) It seeks to arouse interest in matter which, though regarded as a vital necessity by many. has had few sufficiently inspired 10 "earry on" to the actual work of writing new code, or improving an old one. Believes Rotary Can Raise Standards
 "as Rotary is a cross-section of the business and professional worlds Ro- tary is most favorahly situated to rem der this great service or inspiration. | Where craft associations are thus in- l 'ctive. Rotary must provide the Go | ietters.' The craft tbnsiness or pro- | fessional group) code serves as gauge for the public. to determine the 7raft attitude towards correct business ! practice, IL likewise helps to raise , he standing Of the craft in the busi- ! ness world. and does much to gain | the confidence, good will and favor ! able consideration of the public.
 During the last twenty-five years, l there has been an increasing wave Of ' public sentiment demanding a more | sensitive and more exacting business ! The terrible World War ! interrupted the progress of this great | to improve and fix business