Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1924-04-01
LARGER WOMEN
STYLES SHOWN AT
DAYLIGHT STORE

Becomlng Modes for the Larger
woman was the title of the absorb
| ing story unfolded, Monday after
noon and Monday forenoon as well,
at the Daylight Store. H. L. Merrill,
manager. when ready-to-wear dress
es. coats and suits, for the larger
woman, We're displayed by living
models. The two showings. both af.
ternoon and forenoon, were very well
attended, the afternoon party, es-
peclally, the store being crowded
j with interested spectators.
A dress on rack or a hanger may
LOOK we'll to the prospective buyer,
but that Selfsame dress on q living
model, leaves no doubt in the buyers
mind as to the ACCESSIBILITY of the
purchase. That sounds like a line
from an advertising scheme, but it is
true, nevertheless. Because, when
the women, who viewed the Monday
shows, saw the dresses and coats and
suits worn by the large women, they
1, were much better fitted to appre-
ciate the values.
Styles for the larger woman are
very much in keeping with the
I modes OF the season and the same
INES, with clever long line here
and the imprcssing of plainess of
design where needed there, do much
In bringing out the correct tout en-
semble for the larger woman.
There were two models and they
showed two dozen or more styles
bringing forth EXPLANATIONS of praise
and queries on the part of the on
! lockers. An afternoon or dinner
gown of fine Crepe Elizabeth, carry
ing lovely beaded effect was shown
, in the cocoa shade. The model ex-
planned that it was also made in tan,
navy, powder blue, grey and black
Another striking model. although
carrying large figure in its design,
was most flattering in its lines. That
was an afternoon frock of printed
crepe in black with vivid blue design.
/ The side drapes were of PLAIN geor-
gette, caught at the hips with huge
buckles.
Pom Pom was what they called a
good looking coat dress, caught. at
the side with a buckle. Three cir
cular flources of Roshanara crepe to
match and a dainty vestee of real
filet and embroidered net, completed
the picture. The model showed the
dress in tan and she smilingiy in
formed us that it also comes in black
and navy.
Printed crepe in dark blue was an
afternoon dress. A border design,
which they called the Wall-of-Troy
pattefn, cleverly added the long
lines. which are needed in the
slenderizing effect.
Plain and dark blue was a straight
line coat. Its only adornment was
the white patches which showed at
the sides, well down, under the self
flaps. The collar was lined with
white and this was repeated in the
wide bell sleeves.
A one-piece dress of Roshanara
was a delight blue and brown effect.
1t had the look of a two piece dress,
which was emphasized by the tuck,
just below the hip line.
A tweed coat with the cape effect
caused by wide sleeves, was q favor
lite with the audience. It's trim lines
were effective. A green coat. of a
rich lusterous material, had a wide
band of the same goods in grey at
the bottom and on the cuffs as we'll
as the collar.
The hats, which the models wore
in showing. Monday, were loaned
from the Gregorie- Pelligrini millin-
cry shop. They were most attrac-
tive and aroused much favorable
comment upon the part of the wom-
en-. One especially good looking hat
was wide of brim. black milan and
wore perched on the crown three
or more vivid roses and some black
shiny ribbon. Another hat, of the
sport type, was black gros grain rib
bon with domino embroidery in
front. Another hat of black milan
had for its' trimming. a wreath of
bright colored small flowers, which
went all the way round the brim.
The fashions created for the lar
ger woman. as shown. Monday at the
Daylight store, were much appre-
ciated by the patrons.