The Birmingham age-herald., 1924-10-24
POLICY
 AT NEW TEMPLE
 GROWS IN FAVOR
Mammoth Organ Being Installed Will Prove
 Revelation Here

N. l.. Royster is publicity and ex- .ploitation chief at the Temple theater and he takes great pride in the policy of Birmingham's largest and finest moving picture theater, and the cor dial appreciation shown by the public toward the management's efforts.
 "In the first place." said MT. Royster drawing on a big cigar which he con tinually smokes all cay and half the night, it is not customary to think of theater as an institution with a responsibility, but history shows that amusements without responsibility have passed after brief popularity into the discard. We figure strongly and be- lieve that the Temple theater will en- dure for the fundamental reason that it's directors realize definite responst-s bility to the citizens of this community. Man takes good care of himself when he is busy. In his working hours he has no time, nor inclination for mis- chief. It is in his hours of relaxation, when the reaction from sustained ef- fort has set in, that he lets down the bars momentarily and finds occupa- ton for idle hands. 1t is then that the community needs good, wholesome entertainment. and we believe that for the past several weeks, and for the season of 1924-25. the Temple theater offers as good amusement, entertain ment and recreation as can be found in any theater in the country.
 Some Recent Productions
 . ''Take Captain Blood,' the famous Sabatini story, which broke all records at the Temple, Never Say Die one of the cleanest and best comedy dramas ever shown here, Thef Reckless Age and others, and you will find that each one contained that view of humor, amusement and entertainment which lends itself admirably to the relaxa- ton period of both men and women who want to get away from every day life and really enjoy themselves at small expense. In this connection, l want to also say that on each of the productions offered at the Temple, our most excellent concert orchestra is al- ways on the job, and I think that theater patrons can not find better one in the south, especially since we have a director who faithfully and per fectly adapts the music to fit the pie ture.
 Public service is commonly consid- cred a thankless undertaking, but we here at the Temple do not find it soon the contrary, the reaction of the community to our efforts in it's be- half has been a source of constant qualification to us since the day we began operations as an institution of entertainment and enlightenment.
 ''We like to believe that our efforts to serve this community as a public institution have succeeded because of our high ideals with respect to pro- gram selection and presentation, and those thousands who have witnessed our offerings at the Temple are witnesses of the fact that in regard to music, scenic and stage presentations, we have reached the mark on the level of those theaters in the largest cities in the United States.
 Furthermore, in our efforts to serve the community in which we live, move and make our, hssHk& we are now in- stalling a mammoth pipe organ, second only to the one in Wannamakers, and the one in the Eastman theater in Rochester, N. Y. Of course, Birming- ham citizens as a whole do not yet realize what an enormous instrument is being installed in their midst, or what it will mean to them As a thing of beauty and music, but Te hope to let them hear more about t very soon as we will, if nothing further prevents. have it ready for use within four weeks time.
 Picture preferences vary we find. Trying to select a picture program on purely typical qualifications to please all patrons of the Temple would be a complex task indeed. Principles how ever, do not vary. A thing is right or wrong, good or bad, whether the scene be Birmingham, Ala, or Timbuctoo The management of the Temple there fore books pictures by principle. IL has, I believe booked for the coming season, the very best entertainment on the market, and for the coming months pictures will be shown which are picturized from some of the best books of the day, most of them from well known authors such as Booth TarKlng- ion A. S. NJ. Hutchinson, James Oliver Curwood and a host or otheE famous writers, all of which we con slider clean, constructive anu 1unua. mentally worthy in every respect, oI the natronage that we believe will be accorded them.
 kAYpAVNANSSSN
 "The great increase in patronage the deep interest shown by those Bir. mingham citizens who want the highest class amusement obtainable, in connec' lion with the delightful musical pro cram which accompanies the pictures sii lead ms to believe that Birming- ham people really appreciate our cf, forts and are willing to support tirs' class motion picture theater which of' fers them regular New York presenta lions at regular Birmingham prices.
 .In conclusion, let me add that DIT, r,;ngbam as a whole should be, and ] think they are, proud of the Temple theater for not only does 1t i'll long felt want in the motion picture and amusement business in this city Sut S it combines all that is best Tn Snsciousness, S~ atmosphere, artistic sur roundings and recreational amusement without which no city of the modern Jav can well do without, and ice "T;te sure that Colonel Allen. the man sg;ng director of the Temple IS put ting his best efforts and energies lntC # T to the end that Birmingham may stand T at the head of the list witf otber large cities of this country witt their palaces of motion picture enter