The Washington times., 1924-01-08
BR|TON IS HERE
To URGE USE
Of TEA
Sir Charles Higham, as Envoy
for India Growers, to Put
on Big Drive.

NEW YORK, Jan. 8.-As special
ambassador to the United States
for the British. India tea growers,
Sir Charles Higham. X. B., arrived
from London today on the Majestic
and has established headquarters
at the Ritz. Sir Charles Is in
America as the result OF a resOlu.
ton adopted by the India Tea Cess
Committee at a meeting In Cal
cutta.
Says Sir Charles Higham: you
see, echoes of your Volstead Act
have reached as far east as Ceylon
and the Indian tea plantations.
Tea, which is one Of the prime
crops Of India, may, not be as
hilariously stimulating 60 alcohol,
but lacking the Scotch highball
over which to be sociable the
Indian tea growers have judged
that there is an enlarged Up-
portunity. for the cup that cheers
but doesn't inebriate'
Our British-India tea advertising
campaign may help to render the
advertising balance between Eng.
land and America a bit more even.
For American advertising In Great
Britain has increased nightly In
the past year or 80.
Campaign on I'm France.
Last April the British.lndia tea
growers raised the cess on tea from
four to six annas per hundred
pounds and this voluntary tax has
enabled the Cess Committee to
authorize an annual expenditure Of
about $25O,00O for an educational
and advertising campaign to Stllnu.
late the consumption of Indian teas
within the United States. Similar
campaigns to increase the consump-
ton OF India tea In France and
Belgium are now on.
Besides representing the tea.
growing interests / am over here
to accept the kind invitation of the
Poor Richard" Club of Philadel.
phia to attend its 'On.to.London'
banquet January II, and a special
dinner Of the SPHINX Club Of New
York, January % and / may say
that am honored by being the
bearer Of special messages from
Lord RUthermere, who with other
British newspaper publishers, Is
deeply interested in the visit, next
July, of some two thousand Of your
leading American advertising men.
Welcome Remembered.
This whole movement, which I
had the pleasure of inaugurating
at the Milwaukee Advertising Con.
.vention Of 1922, has already more
than justified itself by, the awaken.
ing Of British advertisers to the
importance Of the vast American
market, and in the tremendous in.
terest which British merchants, pub
fishers and advertising men are
taking in the go-ahead, progressive
methods of America. It would seem
that all of our dreams about adver-
Using hands.across-the sea creating
a better understanding and a firm
er friendship are about to be re.
allied.
1--WE are not done yet talking in
London about the wonderful hos
pitality accorded to them on their
visit to Atlantic City and New
York and Washington and Of their
reception down the bay by Com.
missioner Grover A. Whalen. You
Americans set a pace then which
our London committee with all its
$250,000 for entertainment purposes
will have a hard struggle to live
up to. But I think we shall rather
surprise you at that.
Lauds Free Press Here.
Ever since I left England as
each day have drawn nearer your
shores, I have been Impressed with
the conviction that this year of
1924 is to place a very definite and
high seal on your national pros.
perity. Boundless is your present
opportunity. Your manufactured
products sent to all the nations of
the world and raising ever the
standard OF living have solved for
YOU the problem Of unemployment
which is still such a drag on the
British nation.
"And In all your climbing to the
oeaks OF prosperitv I see that YOU
are nightly helped by a free and
lndependent nresS that leads your
neople to belief in themselves and
IN the greatness of their destiny"