Evening star., 1924-09-21

| we haven't the money for a big
campaign. That's settled. Then the
+, thing is simple. First. select catchy
name and then decide on some un-
usual stunt, so that every time the
name is mentioned the word glue
simply comes unbidden. After this
| back up the stunt advertising by
regular
Fine" Mr.. Akers leaned back in
| his chair and made church -steeple
out of his fingers. Now, what did
| you say that stunt was?
| II didn't say. But"
| But of course you've got one, Mr
| cambridge? Something that will
simply knock 'em right of their
perch"
"Why-" Mr.. cambridge swal-
lowed with some difficulty. Il hadn't
gone into that-definitely. l.
Il was afraid SO. This little idea
of yours-it's exactly what we want
except that you don't tell us how to
do it. As Kendall says-
1t was very, very bitter.
II fancy Mr.. Kendall has had a
| great deal to say"
Well no. Kendall doesn't talk
| much. But in our conversations,
| when he has mentioned your plans,
| he's put it once or twice aptly, some
/ thing about Queen Anne front and
a Mary Ann back. But we want YOU
to know that were very grateful
very grateful, indeed
Then Mr.. Akers became terribly
| busy. and Mr.. cambridge went out.
He sat down at his desk, and care
| fully placed his damp brow on his
left palm. Then he began to think.
4 X \
TWO hours later he still was at it,
rl,,
| that simply would not jell. At noon
he rose in vacant fashion and washed
his hands singerly, as though some
| thing adhered to the fingers.
| Miss Margaret Lannington sat in
! her car alongside the curb Of a St.
Louis street and fumed at the jam
| caused by a circus parade until the
| calliope had gone screaming by. Then
| she showed through the traffic and
| stopped with jerk in front OF her
| favorite modiste's. Miss Lannington
| still was angy-So angry that she
| Tipped out of the car and into the
shop without even considering the
fact that she had left his majesty
| the Shrimp sitting on the rear seat
| with one end of his leash fastened to
| the rug carrier.
| Which bothered the Shrimp not at
all. He merely sat in bored fashion
and painted. Then suddenly Stiffened
| belligerently and barked. A mongrel
dog was settling himself in the shade
of the car. or all things.
The hair bristled upon Lord Kill
kennings back. The skin furled
from his teeth, while he leaped to
the front seat and there leaned forth
disgorginS assorted dog insults such
as only rich dog can heap upon an
envied street hound. The cur rose,
| Stiffened his legs, walked in a circle
| and replied to the effect that Lord
! kilkenning Marston ConQueror
| could go chase himself.
| 1t was too much. His majesty
swung to the rear seat again, trav-
| eled once more in a wide leap to the
front, fell over the side, wiggled there
helplessly until his harness gave way
| and deposited him unadorned upon
| the sidewalk. The street hound by
this time was trotting onward, for
getful of the unpleasantries of the
moment before.
| But not the Shrimp. He attacked
on the fy. while the street dog furled
his tail and ran, rounding the corner
| and disappearing in a maze of boxes
| and barrels.
| His majesty roamed for few mo-
ments in anxious search, then forgot
! his anger in the largeness of the
| world about him. Ten minutes later
| he was Investigating the contents OF
| A garbage can far up an alley, and an
hour following that he halted with
the knowledge that he was thoroughly
and effectually lost.
Miss Lannington at that moment
| was striving vainly at the want-ad
| counter of a newspaper to describe
the markings of a dog which looked
a great deal like any other Boston.
| Then she impaired her woeful mes
sage via longdistance to Mr.. Balm
bridge, while, two miles away, Lord
kilkenning Marston Conaueror !
paused with a great thought.
His wanderings had taken him to
| the edge of a wide expanse where
banners f1oated from the peaks of
| widespread canvas, and where the
atmosphere was alive with scents,
one in particular which had struck
the nostrils and fancy of his lordship
before-every time he rode past a
livery stable-bringing strange yearn-
| ingS which he did not understand
| the natural love of a dog for a horse.
Soon the Shrimp stood at the entrance
to long tent in which were scores of
horses, great, heavy draft stock.
| Shrimp trotted from one great animal
| to another, and at last halted beside
line of eight dapple gray Percherons
nosinG the hay beneath the canvas
| managers.
| Z: * X X
THE Percherons looked him over in
kindly appraisal and went on
| eating. A teamster, wrinkled. his
| shoulders bumped against a bale OF
hay, Erinned a welcome.
| A man. entering the tent, spoke.
| Just seen the Chief. Gran'ma"
| Gran'ma, the teamster, looked ur
| anxiously.
| Did you' What'd he .say'''
Same OF thing. Got to sell 'em.
told him how you felt about it. anC
all that-but he said you needn't tc
/ worry. Course, you know, Gran'ma
you amt strong enough to handle