Evening star., 1924-05-18
cows MILK is BASIS
OF MANY ARTICLES
Furnishes Material for Milady's s
Toilet Case, Telephone Re.
ceivers, Radio Sets.

IF the humble COW ever aSpired
to trademark her products the av-
erage shopper would be amazed at the
labels made from milk which would
adorn his purchases-purchas rang
ing from horn n-rim spectacles to chess
men, magazines to radio sets" says a
bulletin from the National Geographic
Society's Washington headquarters
"Consider a debutantes' ball which
is a most inappropriate place to con-
template the unromantic COW. The
occasion would lose much of it's
glamour if the COW didn't supply the
milk which helps provide many other
adjuncts than the ice cream.
When Cow Is Cinderella
"Yonder maiden's FURNISHED golden
hair is kept in place by a t1aring
comb made of milk, she toys with a
milk handled fan, she made her toilet
somewhat hastily with an array of
articles largely made of milk, be-
cause she received her belated invita-
ton from a procraStinating young
man through a telephone receiver
made of milk. She is jotting down
her dance engagements ON IL program
made of milk. while she chats during
lntermission with an escort iecking
made holder.
sounds a bit far fetched, doesn't
it? But 3 per cent of casein in cow $
milk today is the raw material for a
Kaleidoscope array of manufactured
products.
Nor does this Stake into account
that for every six couples at the
dance somewhere in the back ground
is one COW. For at our present rate
of consumption every twelve persons
no of
Milk as staff of Life.
Bread has d reputation for being
the staff of life but milk more
nearly fulfills that definition. Sub
stitutes for our customary breads
may be had: but there is no substi-
tute for milk. Our civilization de-
pends literally upon a plentiful sup
ply of good milk.
Even the elimination of the casein
from milk, the element which pro-
videS most of the by-productS, would
be inconvenient. Chemically, casein
is the principal nitrogenouS constitu-
ent of milk; popularity, it is the 'curd';
and its first and principal use is for
cheese.
Our animal immigrants have been
neglected. Their importance deserves
d society of their descendants. Eco
nomic geography has been Influenced
by the animal winners of our west.
West India Company landed on Man
haitian Island with a cargo of domeS-
tic animals and agricultural imple
mentS it paved the way for a princi-
pal industry of the empire state of
1924. Economically, the New Amster-
dam settlers were cheese makers.
Course of Cheese Making.
after the Black Hawk war. in 1882.
the progeny of these settlers shaped
Wisconsin's economic destiny by driv-
ing their covered wagons up the west
shore of Lake Michigan. Wherefore
Wisconsin last year produced $9,0OO,-
600. 900 worth of cheese.
"The very names of cheeses-
Cheshire. Gorgonzcla. Edam, Cheddar,
Parmesan and many others-read like
gazetteer The genealogiSt, Sher-
lock Holmes of the family tree, might
get important clues of peoples origin
by the cheeses they eat.
There is d fascination. too, in the
making of cheese. The spherical
Edam cones are reputed to be dark
red to this day because, in the days
before pure food laws, consignment
was tinted with a harmless solution
of car1nine. Just why people like to
eat in pink. rather than yellow. is
a problem for the psychologists, but
that preference not only keeps the
cheese red, but it has virtually elimi-
mated yellow tomatoes from the mar
ket, and causes heavy monetary
loss to salmon shippers if, perchance,
their catch happens to be white in
stead of pink.
Decorative Cheeses.
'sThe italian Parmesan cheeseS are
kept for several years and then are
polished with a mixture of charcoal
and linseed oil until they shine like
ebony The housewife throws moldy
bread into the garbage pail, but when
she buys Roquefort cheese she judges
it's quality by the green blotches.
which are developed by introducing
bread mold into the sleeps milk of
which Roquefort is made.
in recent years manufacturers
have become active competitors of
cheese makers in buying casein. The
substance is highly cohesive and is
little affected by heat or moisture.
Hence it is used as glue, and also
as a binder in making glazed paper,
in dyeing cotton cloth and in piecing
together laminated furniture.
"If a drug store were to display
on a single shelf it's articles in which
casein is used the exhibit would re-
semble a rummage sale. There would
be earrings and shoe polish, oilcloth
and medicinal tablets, Photographic
plates and strings of beads"