The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1924-01-24
GROWERS TO
STUDY PLAN
Appointment of Committee
Of Five Authorized at
Yakima Conference

California Fruit Exchange was the
outstanding figure at the apple
meeting held by the Washington
State Chamber of Commerce at Yak
ina last week. He thoroughly under
stood the subject of the development
and management of the California
cooperatives and satisfied his hear
ers of the success of their marketing
arrangements.
Reads announcement that the
California cooperatives handled the
fruit crops for $50 was probably the
most startling announcement of his
talk. He also explained that the fruit
was sold directly to the dealer be-
cause it has been found necessary to
be in direct touch with the consumer
in order to understand the demands
of the trade. He said that fruit sold
FOB. meant that some man was
specializing and that they could as
well make the speculative money as
the dealer.
By use of delivered sales and not
FOB. Read said they absolutely con-
trolled distribution. The basis of the
California Exchange is the local as
ISOLATION and he advised the develop
ment of small associations where they
are wanted in the apple industry.
But, he also advised against forcing
them on any group Of growers who
were not convinced that they were in
favor of such association.
Following the talk on Operatives
by Issac d. Hunt of the Ladd & Til
ton bank of Portland it was voted
to authorize committee OF five
growers to be appointed by N. b.
Coffman, president of Washington
State Chamber of Commerce, for the
purpose of working out q plan for
cooperatives in the apple industry,
similar to the California Operatives,
and put them in operation. Mr.. Coff-
man has already sent out to the var
ious districts for nominations from
which to select this committee and it
is his purpose to place it at work at
the earliest possible date. Mr.. Hunt
pledged his and the other Portland
banks to the financial support Of this
commmittee and said he believed 9TH
er banks in the Northwest would con-
tribute toward the financing of such
work.
A large group of Wenatchee apple |
growers, headed by Ed Gensinger,
president of the Wenatchee Cham
Der of Commerce, presented the eve
natchee Plan" to the meeting and.
also to special groups and won many
friends for this plan. Yakima grow
ers, who were in the majority, refus-
ed to vote the plan down and at the
suggestion Of one of their number it
was referred to the committee Of
five for action.
It was also decided at the meeting |
to form federation Of the ten exist
ing apple cooperatives to coordinate |
their work in both buying and SELL
ing as the first step toward North |
west cooperative for the apple indus
try. Reports from the By-products |
and Exporting committees suggested
a survey of those features of the in
dustry by the State Chamber as a
means Of charging the sales of fruit
and their recommendations were
adopted by the convention.
A single trade mark or trade name
to be superimposed on all existing
trade marks was recommended by the
Advertising committee and unani- |
mously endorsed by the convention.
This committee also recommended a
national advertising campaign for
Northwest apples which was adopted.
Every apple growing section Of the
Northwest was represented at the
Yakima meeting 43 men having
made the trip from the Wenatchee
and neighboring valleys. Of the 325
registrations at least two-thirds were
growers and besides the shippers and
jobbers plant owners and representa-
tives of every branch directly or in
directly connected with the apple in