Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1924-06-03
WIN THE REGARD OF OUR
VISITORS

VISITORS
The comment of some in whose
Judgment Of business conditions there
ID much confidence felt do not hes
itats, to predict good times in this
country during the next five years.
They claim that all the conditions
correspond to those which usually
preceds such q period.
All this does not warrant "plung-
dng"-few things do. for that mat
.ter--but there Is warrant for getting
the best foot ready to put forward.
whether or not your neishbor DO
ready to do likewise. This applies to
communities as to individuals. the
State Of Maine as well as the resi-
dent.
q. The spirit essential to any such I'M
xaertaking finds timely application In
what Hiram w. Kicker had to say at
the meeting of the Maine Publicity
Bureau last week. It was q good
speech; there was meat in 1t. Mr..
Kicker has recently returned from
California. He has studied the meth
DDS there employed. studied them
with the eye Of experience In deal
Ing with visitors. learning their
wants. getting their viewpoint. COM
pretending what best appeals to
them. what we may expect Of them.
II was most favorably impressed"
he says. with the splendid idea Of
service among the people and to the
public. and the corporation that ex-
listed, the express idea being that 1t
was an investment to every Californ-
ian to become q part Of tho adver-
aising organizations of that state.
whether It be their town or city. or
the automobile club of southern Cali
fornIA. Through her different organi-
cations she spent last year over one
and one half million dollars in ad-
vertisinE. The number Of tourists
that visited that State was estimat-
ed to be over two hundred million
dollars"
SEE. He saw many beautiful homes built
by visitors. who had become all-the-
year residents. Of the thousands COM
ing there In the summer. which Is not
the tourist season. but which Call
fornia enterprise has made attrac-
tive. He explains It, not by the su-
perior attractions but by the con-
ciusion that these visitors fell In love
with the spirit Of the people. He will
not admit that Maine has any super
Tors or many equals. California 10
not a haven Of delight twelve months
in the year II the climate alone be
depended upon to Furnish the sole at
traction. There is other reason and
probably Mr.. Kicker has discovered
It. Why should not Maine afford like
attractions? What II he does see with
the eyes of q hotel proprletor-his
business acumen 10 by no means re-
sfrieted to success in running hotels.
. He nor any other hotel proprietor
can make . success of his business in
Maine or elsewhere without the pub
lie deriving indirectly IL not direct
~ q benefit therefrom. not IL he
Bought every article connected with
his enterprise outside the State.
something which isn't and can't be
done. And while the resident Of
Aroostook may assume he isn't de-
fiving any advantage from the
buildins Of excellent highways lead
$ng 10 Mr.. Ricker's hotels. he should
not form his conclusions until he has
gtver- this more comprehensive con-
sideration. He Is interested In the In
crease Of taxable property to help
bear, the burdens Of state; he Is In
tsrested in the good name OF the
State, its climate. its people, its in
stitutions, and II he be far-sesing he
will endeavor to attract to himself.
ais, community. his enterprises. his
products. some OF the advantages to
BE had from the good opinion OF even
ths visitors within the gates OF
Maine's summer hotels.
Rational but enthusiastic conf
dsnee in our good states attractions
and other possibilities IL something
we need every day for our own good.
We can 80 put money into advertise
tnxrinto our highways. we can SO put
In confidence. the spirit Of co-opera-
dion, the purpose to make the most
Of .what We have, as to have 1t q
profitable investment. Let's so. Let
Il net be said that the State. to quote
the words Of Mr.. Kicker. which has
raised IS Of her governors out OF Il.
- governors for other states, vice.
president: postmaster generals: Z
United States Senator'S: is congress-
men; IS major generals. brjgadier
uonerals. rear-admirals.' comfhodores
eald commanders for the supprot OF
our country--and AZ OF her young
men born And educated here became
presidents OF other colleges" Is now
tnlie down to be tied by q compare
t4s6lg newcomer In the family Of
,Sk1tst.
we may not oil agree with all the
etaiis OF Mr.. Nicker's highway pros
sNxhwe hardly feel sure about
AAta%6ht With the main theme We
- aAA should agree-apd get busy
- Wish. and some Of our readers
exDrees Mks opinion, that besots