The northwestern bulletin-appeal., 1924-06-28
cow is IMPORTANT
FIGURE IN INDUSTRY
Remarkable Variety of Arti-
cles Made From Milk.

Washington.-"If the humble COW
ever aspired to trademark her prod
ucts the average shopper would be
amazed at the labels Made from milk
which would adorn his purchases
purchases ranging from horn-rim spec
tacles to chessmen, magazines to ra-
dio SETS" says a bulletin from the Ma
tional Geographic society's Washing
ton headquarters.
Consider q debutante's ball, which
is q most inappropriate place to con-
template the unromantic COW. The oc-
casion would lose much Of Its glamor
II the cow didn't supply the milk
which helps provide many other ad-
juncts than the Ice cream.
"Yonder maiden's FURNISHED golden
hair is kept in place by fiaring comb,
made Of milk; she toys with milk
handled fan; she made her toilet
somewhat hastily with an array OF ar
ticles largely made of milk, because
she received her belated invitation
from a procrastinating young man
through a telephone receiver made Of
milk She is jotting down her dance
engagements on a program made Of
milk, while she chats during intermls-
sion with an escort Hecking ashes from
a cigarette in a milk7made holder.
sounds a bit far-fetched, doesn't
M But 8 per cent of casein in cows
ia hn oil q
kaleidoscope array Of manufactured
products.
"Nor does this take into account
that, for every six couples at the
dance, somewhere In the background
is one COW. For at our present rate
Of consumption every twelve persons
consume the milk product of one COW.
Milk a. staff Of Life.
. "Bread has a reputation for being
the staff of life but milk more nearly
fulfills that definition. Substitutes
for our customary breads may be had
but there Is no substitute for milk. Our
civilization depends literally upon a
plentiful supply Of good milk.
from milk, the element which pro-
vides most Of the by-products, would
be inconvenient. Chemically, casein Is
the principal nitrogenous constituent
of milk popularity, 1t is the 'curd' and
its first and principal use Is for
cheese.
"Our animal immigrants have been
neglected. Their importance deserves
q society Of their descendants. Eco
nomic geography has been Influenced
by the animal winners of our West.
When, in 1926, a packet of the Dutch
West India company landed on Man
haitian island with a cargo Of domestic
animals and agricultural implements
1t paved the way for q principal indus
try Of the Empire state Of 1924. Eco
nomically, the New Amsterdam set
tiers were cheesemakers.
after the Black Hawk war, In
1882, the progeny Of these settlers
shaped Wisconsin's economic destiny
by driving their covered wagons up
the west shore Of Lake Michigan.
Wherefore Wisconsin last year pro-
duced 100000 worth of cheese.
"The very names of cheeses-
Cheshire, Gorgonzola, Edam. Cheddar,
Parmesan, and many others-read like
q gazetteer. The genealogist, Sher-
lock Holmes Of the family tree, might
get important clues Of peoples origin
by the cheeses they eat.
"There is a fascination, too, In the
making Of cheese. The spherical Edam
cones are reputed to be dark red to
this day because. In the days before
pure food laws, consignment was
tinted with harmless solution Of car
mine. Just why people like to eat
In pink, rather than yellow, is a prob
lem for the psychologists, but that
preference not only keeps the cheese
red, but 1t has virtually eliminated
yellow tomatoes from the market, and
causes a heavy monetary loss to sal
mon shippers II, perchance. their catch
happens to be white instead Of pink.
Some Decorative cheeses.
"The Italian Parmesan cheeses are
kept for several years and then are
polished with q mixture Of charcoal
and linseed oil until they shine like
ebony. The housewife throws moldy
bread into the garbage pail, but when
she buys Roquefort cheese she judges
its quality by the green blotches,
which are developed by introducing
bread mold into the sleeps milk of
which Roquefort Is made.
"In recent years manufacturers
have become active competitors OF
cheesemakers in buying casein. The
substance is highly cohesive and Is lit
tie affected by heat or moisture. Hence
It is used as glue, and also as binder
in making glazed paper, in dyeing cot
ton cloth and in piecing together lami-
mated furniture.
"If Grug store were to display on
single shelf its articles In which
casein Is used the exhibit would re-
semble rummage sale. There would
be earrings and shoe polish, oilcloth
and medicinal tablets, Photographic
plates and strings Of beads"