Worcester Democrat and the ledger-enterprise. (Pocomoke City, Md.) 1921-1953, 1924-07-12
W00LWORTH co.
REVIEWS LEASE
FOR ten YEARS
Chain Corporation Much Pleased
With Business In Their POGO
moke City Store.
SENDS COMPLIMENTARY
LETTER TO M. L. VEASEY

This community has, of late years
felt the need of standard 5 cents
and 10 cents store. The business men
Of Pocomoke have felt for some time
that demand for the goods carried by
such a store, has carried people to
other towns where they could have
the advantage of selection from the
establishment Of big corporation;
and, while buying the small things,
they were also laying in supply of
the big commodities.
Acting upon these considerations,
the business men, both outside and
inside the Rotary Club, made an Or
ganized effort to induce the Wool
worth people to place one of their
houses in Pocomoke City.
These men were rather surprised at
the solicitation Of the Pocomoke citi-
zens, inasmuch as the experience of
the chain people had always been that
they found opposition instead of CO.
operation, whenever they invaded new
territory. A fight then, for a Wool
worth store, was a new phase Of their
commercial life. The spirit of the To-
cal tradesmen appealed to the man.
ayers and they finally decided to give
Pocomoke trial for two years.
The community Immediately began
operations for building to house the
5 and 10. The result is the handsome
structure standing on Market street
between Second street and Clarke
avenue, part of which is occupied by
the American stores on the first floor,
the second floor space being divided
off into commodious and comfortable
offices.
The progress of the 5 and 10 busi-
ness has been watched with a great
deal of interest. Those back of Sc
curing the enterprise for our city,
while interested in material way,
also had sentimental Interestingly
wanted the confidence and pride in
Pocomoke to be vindicated, and they
wanted to prove to the investors that
Pocomoke's business was equal to
claims made for it.
The lease for the building was TAX
en- for two years from May 1923, this
being the trial period for the venture.
Opening day proved successful be-
yond the expectation of the most op-
timistic Of the Woolworth people.
Crowds poured into the store all day
long, and by closing time many lines
of goods had been entirely depleted.
From that time on, the business
settled down to paying basis, altho,'
of course the public was not informed
as to any details of profits or losses.
Those, however, interested in the
leasehold, were desirous of obtaining
some information as to renewals, and
so very recently M. L. Veasey, COM
municated with them as to certain
prospects.
The following letter, in answer to
Mr.. Veasey speaks for itself, and
makes the Woolworth store a perma-
nent institution in our mids:
+. w. WOOLWORTH co.
Miners Bank Building
WILKES-BARRE, PA.
Mr.. M. L. Veasey,
Pocomoke City, Md.
Dear Mr.. Veasey:
In former letter l wrote you that
we thought we would probably want
to renew our option at Pocomoke, and
after a conference we have decided
We will do so, and l am enclosing, by
Reg stored Mail, form properly ex-
ecuted by ourselves, and wish you
would kindly acknowledge receipt Of
this paper.
This brings to my mind the confer
ence We had in my office when you
brought some of your fellow towns
men here to interest us in Pocomoke.
Because Of your small population I
doubted much the wisdom Of our
opening a store, and only consented
reluctantly, because with two year
tie up, we could not lose much, and /
assure you and your good friends who
came with you, that we are pleased
that you were all insistent, and con-
gratulate you upon your faith in your
own town.
With kindest regards, am,
Yours truly,
F. w. WOOLWORTH co.
It may be interesting to the public
to know that the "form" referred to
4, Al,<, loAAo,. e., 10.