Imperial Valley press., 1924-09-13

: iltitkoH 1T the SNOW rooms OF IN
Imperial Valley Motor company
| Studebaker distributors for the val
ley. For some time it has been ru
morea that Studebakcr would conn
out with new and sweeping changes
Motorists are flocking to the Stude
baker showrooms to see the new
achievements in motor vehicles.
The special six, the big six anJ
the standard six, all with the new
duplex body, are now on display
here. The closed models win ar.
rive in few days.
There are 10 entirely new Stude-
baker models, and each model is \
| complete refinement of the previous
line. The designs are new-some-
/ thing never before seen on an Am
erican automobile. Studebaker has
again pioneered in distinctive vehi.
ele building.
Motorists are now offered by
Studebaker the following new line:
An entirely new type of open ana
closed ear, 4 new medium weign-
six, i new 4passenger closer car,
optional 4-wheel brakes of remark
able design, genuine balloon tires
-l5 original and distinctive new
bodies.
New Features
A creation originated by Situde-
baker, which, it is believed, will
supersede the present day open car
is the new Duplex body. This new
Studebaker is an open car which
can be converted magically in five
seconds unto u waterproof, snug and
dry, closed ear of unsurpassing
beauty. This new Duplex Stude-
baker body is an outstanding sen
satiOn.
This car has unusually beautiful
lines, the finest Spanish leather up
holstery and an unusual number of
equipment features.
Studebaker announces an entire
ly new Standard Six which takes
the place of the former Light Six
and while it follows mechanically
the general design of that ear it
has new and larger motor, the
entire car is larger, heavier and
much more beautiful and has much
more room. OF course the new
duplex, body entirely supersedes the
former open touring car and open
bodies, not only in the new |
Standard Six but in the other two |
the Special Six and the
Blk Six.
The new duplex body on the
Six at the announced |
rice of Sl,l45 for the five-passen-
,er phaeton and SLIPS for the three
passenger roadster marks a real OPP
,prtunity for the buyer who likes
in open car and also the comfort
nd protection of a closed ear. Stu
ebaker claims that it can satisfy
10Th demands and at the price of
he open car. /
Among the fifteen bodies there
$ an entirely new, four-passt niger
'ictoria on the Special Six Chassis.
his is the eozy, compact, comfort
Bile fonr-passenger ears with the
rivers seat slightly forward -ayd
or the fourth passenger there is an
uxiliary seat which fold under the
ash when not in use. The lines
f this new four passenger Victo-
in are especially original, distinc-
We and beautiful. The finish is in
lstrous varnish in dark blue SINH
ar TO that of the Special six and
he Big Six Sedans and CoupeS.
Three New 3erlines
On each of its three ehasses
tudebaker provides a Berline type
f body, a five passenger on the
tandard Six and Special Six and |
seven passenger on the Big Six.
his type of car separates the driv-
r S compartment from the rear
impairment with sliding glass
artition.
-As-customary, Studebaker has up
oistered all OF i.s closed cars IN
le finest mohair, which is an ex-
ensive and beautiful fabric and
he colors have been chosen TO blend
with the extraordinary
nlsh of the ears. The fittings of
he closed ears include cut glass :
aiding and dome lamps, bell silver
nished vanity sets, smoking sets,
Dor handles and other metal PARTS;
eavy wool carpets. All of the
sual elegance found in the very
nest closed ears are present in all
le new Studebakers.
Three of the closed models in the
Six chassis introduce an
novation in beautiful colors. The
wer panels are in light gray and
e upper panels in dark gray. The
paration is marked with parallel
.ir line red stripping. :
All of the Studebaker closed bo-
es are made by the Studebaker
in its gigantic new
'dy plant, the last of which, cost
g ten million dollars, was finish
in 1923. 1t is claimed that
ese modern plants with the very
test modern machinery are respon-
Die for great savings effected in
lnufacture and this accounts for
e obvious splendid quality of
udebaker ears at the prices cffer-
the prices for the cl ed ears
nged from 1885 for the Stand
d Six three-passenger Coupe road. :
'r to s2,s60 for the Big Six seven /
ssenger Berline.
Real Balloon Tires /
was among the very