Evening star., 1924-11-05
SEES WHY CHANGE
AS POTENT. SLOGAN
David Lawrence Notes Value
of Query as Coolidge Cam
paign Argument.
"W hy change? ?"

"Why changer"
These two words, recently develop
ed into one of the most effective
slogans of presidential campaigns in
recent years, were probably the prin-
cipal reasons why Calvin Coolidge
should ucceed himself as President
OF the United States of America, ac
cording to David Lawrence, well
known national correspondent and
political economist, in an address be-
fore the Ad Club at the City Club
yesterday
After unhesitatingly predicting a de-
cisive victory for Coolidge, Mr.. Law
renee called attention to the vast adver-
tiSing value of the two words given
above which occupied the minds of
the voters during the recent weeks
prior to the election,
Late Campaign Development.
lie said the slogan developed dur
ing the last six. weeks of the cam
paign. He had noticed it in material
evidence, ne said, on billboards dur
and it had also been noted as an
intangible summing up of what was
in the mind of the people through
out the country.
Explaining the force of this slogan,
he said that during his tour he had
never found the Nation in a hap
pier mood" than it is to day.
The West he said, lis partic-
ularly buoyant. in the literal sense
of the word. Both the corn crop and
the wheat crop hava been fruitful
1t is "eldom the case when both corn
and wheat are failures in this coun-
try. 1t also is seldom that both are
bountiful crops. This latter case is
presented during the current year"
Ipc fha EN hal opp
TO farmer, he explained. became a
powerful slogan.
Situation in Cities.
In the cities he said. especially in
the East. there was a feeling of con-
fidence in the administration. Despite
the ERA of exposure" it was felt that
guilt was not collective. but in
dividual: that the party was not
necessarily responsible for the mis-
steps of the individuals within the
party.
Rural prosperity was reflected in
urban localities and, therefore, con-
fidence having firm root. the ques-
ton. why change also was felt
forcibly in the cities.
Speaking of the happy condition of
the Nation as a whole, he compared it
with the temperament of the country
during hte years since the World War,
and found it to be more nearly normal
today than at any time since the close
of the war.
I'm 1g1S-l91s." he said there was
restlessness. 1t was evidenced in the
movement of the I. ". W. and
kindred movements. Business was un-
certain y cloud of uncertainty was
hanging over the country. The year
1922 found this cloud somewhat lifted.
In 1874 l ind tnat the Nation IS even
nearer its normal stride. but not COM
pletely SO, as compared to the pre-
war period. I believe that, because
of the expansion oCcaSioned by the
war. the exact parallel of the pre-
war period Will never return. But
the country today, [ believe, from
Information gained in tours during
each Of the periods mentioned before.
is much closer to its normal position"
Value of Vote in Development.
Mr.. Lawrence spoke on cities and
the spirit of cities. He pointed to the
value of the vote in developing civic
and municipal spirit. Then he came
directly to the District of Column bia
Il feel said he, that the fault
for a voteless community here is not
with Congress, nor with the States
that might be called upon to ratify
an amendment giving the District the
vote, but it is with the business people
OF this city. There are here, / am
reluctant to admit ultraconservatives
who have been fighting against the
vote. They are the sort who would
refuse anything because it is not in
consonance with established stand
ards. Lee to that class alone, the
world would never have advanced
That type is afraid to try something
merely because. t is new. l recognize
that certain limitations in suffrage
must be admitted in the District of
Columbia. But l feel safe in saying
that the voting power in the District,
especially in national affairs, could