Richmond planet. [volume] (Richmond, Va.) 1883-1938, 1924-06-28
INSTALLMENT NO. 4

The casual observer would say
that W. Ellis Stewart, had fortune
thrust upon him, in that he sailed
forth from college with nothing but
a degree and good appetite and
became the Embossed secretary and a
member Of the board of directors of
Liberty Life Stewart has a vision.
He is one of the very few Negroes
holding degree in Insurance from
an accredited university. He fore
saw and worked toward definite
goal and we cannot logically say he
was lucky.
of this man as one who looks ahead.
He told the writer that he is build
ing his estate to consist of insur-
ance. Says he: THE salvation of
the Negro race lies in insurance. "
AS insurance is the factor which
eliminates risk there are certainly
the germs Of truth in his opinion.
Virtually all of Negro business is
in the promotion stage. Our youths
in our schools and colleges, the
smithy which FORCES them for prac-
teal usefulness, will do we'll to
look into the business field-ripe for
exploitation.
A significant fact which youth will
profit by, will be to observe that the
majority of the offices of firms like
the Standard Life, Liberty Life, Ma
tional Benefit, ETC., are manned by
trained young men.
Mr.. Stewart impressed me as a
very capable man. He is affiliated
with number of civic and fraternal
organizations; is a Mason, and to
crown the whole he bears the dis
tinction of being Grand Polemarch
of the Kappa Alpha Psi, national
Greek letter fraternity.
The other pioneering personality
who usurps as it were the place Of
the unflinching Col DennisOn, is c..
e. Fouche. Fouche has yet to ex-
perience twentysix winters. He was
born in the Creole state of Louisiana
reared in California and received his
professional education in Illinois
But first, who is this Fouche that
| seemed to be just as much i'm
pressed with as with the races
highest ranking military figure in
the World War? He is a pioneer,
the president and founder of c. e.
FOuche and Co., Inc, to my knowl-
edge, the only Negro advertising
corporation in the world Young
Fouche holds degree earned in the
study of advertising at one of our
foremost universities. Like other
pioneers he passed through the pri
walton, commonly termed 1starva-
ton" period, but his business out
grew his residence, spread beyond
two Office locations and two
personnel staff. 1t still grows.
Fouche is light brown skinned,
has large rotund face and is of
average height, and easily weighs
$780, He differs from w. Ellis
Stewart in that he has a deliberate
accent. From his orthodox Kongo
hair our erring brother Lothrop
Stoddard who eyes the world through
Nordic spectacles, would be obliged
to find a conformity to his pre-
ferred yard stick of achievement.
; Mr., Fouche is friendly, easily
approached, but not talkative. He
seems naturally conservative. Wheth
er he is generous, kind, vain, stub
born, or a liberal mixture of the
sisterhood of virtues and qualities
one cannot readily tell. However he
has sufficient personality and such
excellent grasp of advertising and its
relation to the promotion Of an I'M
dertaking that he has the support
and backing Of concerns like the
Douglass National Bank. the Chica-
go Defender. the Overton Hygiene
and Chemical Company and namer-
sus other enterprises.