Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1924-09-29
IN OUR
VALLEY


and perhaps it's little snappier than
usual, butts its here-that first norther.
Our long summer mas come 10 an end.
Early Sunday morning and Sunday night
Valley residents began wondering where
on earth they put those blankets away
back in March.
And there are other signs that the
wonderful fall and winter seas rs ot
the Valley are approaching. The auto
lists Sunday gave up their trips 70 the
coasts, and began wandering about VAL
lev roads. visiting other towns, taking
dinner in Harlingen, or in Brown sville.
or in McAllen. or in San Juan, or in
Matamoros. OF any of a half dozen other
places.
Somehow energy and ambition were
awakened Eyes sparkled. Legs yearn-
ed for the fields. Appetites were whet-
ted. People love the changes of thc
seasons. as a rule. especially when these
seasons bring the delights that they 40
IN the Lower Rio Grandc Valley.
Let's go Somewhere. anywhere but
let's 90. That was the word on q bright
and snappy Sunday morning.
And that Valley grapefruit yum. yum.
yum.
It's ripening fast everywhere in the
orchards q the Lower Rio Grandc Val
lev The fruit Is emerging from tnat
deep, rich green that accompanies the
deve looping stage And leaving the deep
green. il is becoming the color gold
that beautiful gold that is such Won
derful contrast 20 the green oi thc
leaves Of the grapefruit tree.
The trees are heavy with the fruit
The clusters are weighing down the
branches Soon the fruit Will begin to
reach it's way into the packer,s at the
packeries into the boxes. in the boxes
into the freight and express ears. with
the express and freight ears 10 the dis
tant markets, from the distant markets
to the homes of the consumers. Reach
irg the consumer. down y goes into
their responsive tummies.
And there goes the grapefruit crop Vt
the Valley.
The Rio Grande Valley Weekly. like
comet. flashed across the Valley skies
and disappeared into those depths tnai
so frequently are called upon 20 take q"
their bosom ill-timed. uncertain pro-
jects.
The Rio Grande Valley Weekly. al.
= though presumed 20 he a Valley news
paper. had headquarters in san An
tonic and was printed in Temple. Ii
was blessed with a capable staff OF
writers. some Of them brilliant * was
well gotten up, atttactivcly arranged.
and was well illustrated.
But it was fundamentally wrong II
tried 10 force IT'S way through with dol
lars.
Il isn't dollars, alone. that make the
newspaper. There are many other
things "a be taken into consideration.
The list is too long ;o undertake to out-
line them here. Thi, weekly was doom
ed 10 die at no distant date from The
day II appeared.
A certain Houston man was willing
TO spend a million If necessary to cs-
tahlish 4 new morning newspaper. He
bought everything that the field offered
for his paper, he employed hiEN priced
newspaper talent He ran his paper for
six or eight months. spent half million
dollars and then succeeded only when
he bought the long established oppo-
tion paper for $l.l0o.0o0
Announcement has been made that thg
Willacy County News. established at
Lyford several years ago. ana removed
10 Raymondvile when that town WIS
made the county seat. has passed into
the hands Of l,idore Moritz. harlcs
Johnson. the former owner. Will engage
in other business.
Mr.. Moritz. upon the retirement of
Mrs. Jesse .. Wheeler W Brownsville
recently. becomes the dean oi nc"
paper publishers in the Valley
lie came to Brownsville about 1u
wears ago as reporter for The Herald.
when the town Of Mercedes was open
cd IN he established the Mercedes En-
terprise. He sold that paper about ll
wears ago and became the published of
the Review al Edinburg. II 1918 hc
sold the Review 10 it's present owner.
Marshall McIlhenny. ana took ever Oh"
MrAllen Monitor. lie published that
paper until less than a year ago. when
Il was sold 70 the Water Users A-so'
citation.
There Il more q the newspaper
change AZ Raymondvile than appears
on the surface. Politics. II appears
had seriously divided the community.
Leading spirits on both sides felt that
the growth Of the county was being
hampered by this situation. They he-
lieved that newspaper change would
tend 70 bring the two sides tog ther N
Mr.. Moritz they saw an opportunity to
improve matters. so he was induced to
take over the Raymon willie paper.
Those who know MI Moritz believe
that they have made 4 good selection.