The Birmingham age-herald., 1924-12-14
ALL STUDEBAKER. BODIES BUILT
 BY STUDEBAKER
Only Large Maker Of Fine Cars Building
 Own Bodies

Local exhibition of the new Stude- baker models is bringing home to mo- torists with new force the fact that Stakeholder manufacturers its bodies 2 and cars complete, in its own plants.
 Well-informed car owners have long recognized the fact, in which Studebaker is unique among the large builders of fine cars, but it is more strikingly ap- parent this year than ever before to the car-building public dt large. Developed New Duplex.
 Development of the new Stakeholder Duplex bodies-which for the first time in automobile history combine the ad- 7, yantages of the open car with the com fort and protection of the enclosed car ZTwas made possible, authorities de clare, by the fact that all Stakeholder ] bodies are designed by Studebaker ex- perts. working and thinking for Stude- baker alone, and that the actual build ing is done in Studebaker's own mod ern, completely equipped $1O,OOO,OOO body plants.
 A parallel situation is noted in the detailed perfection of Studebaker's new, all-enclosed body models.
 Distinct New-Type Beauty.
 The new Studebaker models present striking beauty of appearance and fin ish, in which there is an instantly-ap- parent note of originality. This IS notable not alone in the longer lines, new lamps and lenders, higher radia- tors and sides on lower-hung bodies, but in the finish and color schemes.
 Enthusiastic comment upon their beauty is heard everywhere-almost invariably concluded with the remark But what is it that makes them so different from the other cars l see!
 This question is answered by the fact that Studebaker body designers design for Studebaker alone; that Studebaker bodies are built to be fitting and harmonious part of Studebaker cars as a whole. Naturally, experts declare, in Studebaker cars the very lines and pro portions must have distinction and originality that other cars cannot pos sess.
 The same principle applies, they point out. to every detail of the enclosed body models; the specially designed seats and their arrangement, the gen uine mohair used for upholstery, the instruments, hardware and fittings. Every item is specifically designed or carefully selected for Studebaker cars alone.
 New S1O.OQO. 900 Plant.
 For production of the new closed models. Studebaker's new $10,000,000 body plant-given over solely to the building of Stakeholder bodies-is ln operation at South Bend, Ind. The en- :. tire automobile industry knows no body plant more modern in methods and equipment, in the opinion of prominent engineers.
 In the organization, building and euuipping of it's body plants, Studebaker has accomplished something matched by no other large maker of fine cars, it is authoritatively stated. For in a fine car body only the most accurate of craftsmanship can be accepted-or else it ceases to be a fine car. Too, only the highest quality of materials-from frame to upholstery and the varnishes, paints, enamels and lacquer which the body is finished-may be used.
 Men high in the lumber industry de- clare that no automobile builder uses better grades of wood than Studebaker, because there are no better grades. Similarly with its genuine mohair for upholstery in closed models, genuine Spanish grain leather in Duplex models, and all details of finish and fittings, Studebaker insists upon highest qual- ity.
 Value, Second Advantage.
 By this complete manufacture-from raw materials to finished cars and bodies, Studebaker is able to effect manufacturing savings in a a~Humber of ways. For instance, it is pointed out. there is no wasteful under-buying or over-buying of raw materials, because Studebaker knows in advance exactly the number of bodies that must be pro duced in a year, or other given period of time.
 And. judging from the record sale of new Studebakers the motoring public has emphatically discovered that the second great advantage of Studebaker,s complete manufacturing is--value.