Monte Vista journal and Monte Vista graphic-reporter., 1924-11-21

The Journal IL sure that the bust
ness interests Of Monte Vista were
greatly benefited by the Institute. The
lectures were bright, interesting and
gripping from the very beginning. and
~ the week wore on the merchants
and sales forces discovered that they
could not stay away from single ses-
sion without missing something Of real
merit.
At Monday mornings session. Pryor
Irwin spoke on the subject. Meeting
Competition in Business" and he made
. bit with his audience right from the
start. They liked the masterful way
IN which he drove home his remarks.
Thy liked his straight from the
sheulder jabs to those easy going non
Advertising merchants and they admir-
ed his frankness In telling him just
Why The mail order houses were reach
ing right into their stores and tax.
Ing the customer out.
In the course Of his address Mr..
Ifwin stated that the fly-paper stage
b over ~ far a. business II concern.
ID. lie explained the fly-iMIsr stage
was when the same old customers
would trade ut the same old store year
In aud year out, but said this stage
AAs now passed. that the railroads.
the express companies. the autUmO-
bikes. etc. had put the small town
merchant in direct competition with
the big city stores and the mail order
houses. and that the~. large cstab-
lishnsents kept right after trade In
every small town In the country.
Elmorr Peterson was the speaker
Nonsiay night. his subject being "sonx.
Bigxcr Aspects Of Business" Mr. Peter
soa said. ."Businexs II an exchange Of
values for mutual profit. A business
man ix = man Of gO.si personality !:
. salesman systematic: an advertiser !:
. good citizea. 4 so,d personality
consists Of high ideals: unselfishneas !:
hosesty; self respect. purpnarfulness !:
eaehusiasm. sympathy. faith. tact and
coostesy; industry"
The Tuesday. Wednesday and Thurx.
day programs were covered By Pryor
Irwin under thu following subjects
"Halespeop,c of Today and Tomorrow. %
"Foeces That Build Business" !" ''Oetttng
ths Most Out Of Your Buslnsas." "Pro.
teeting the Homs Town Froat." THE
Salesman and His Custosse." 'sThe
Measure Of q Merchant" snd ''Oppoe.
tunit)es In Retail Adveetising."
In these talks Mr.. Irwin shows Mr.
Merchant where b. v In wroos and
thea proccsts to help him ont Of his
tsoubie. Ills course Of Lectures, which
- matter Of fact thcy arc NOT. cov.
ers the merchandising peobsem from
practically every conccivsblc angie.
The speaker II blessed with Q keen
sense Of humor and frrqucntly bursts
into bloom with . variety Of humor
that II most delightful.
In all Of his talks 10 date Mr.. Irwin
has first assumed the role of Mr. and
Mrs. Buying Public. after which he
has peocsetled 10 tell the merchants
Just why and when they fall down
n their methods Of salcsma anshlp. Not
coaeented with this revelation. he has
goos On to show the merchants In
what manner they can rccapture this
lost ground.
Mr.. Irwin visited tho merchants In
their stores In thc mornings or after
Moons, spoke at the high school. tc'
forc tho Rotary club and Business
Mems Luncheon and every moment of
his stay In Monte Vista wss devoted to
doing good practical work. Ills talks
II reproduced In cold type. would fill
every column In this nswspapsr. And
without Irwin's pssSosality to sst them
III. Il would b liks palnting The lily