Beverly banner. [volume] (Beverly, N.J.) 1877-1964, 1924-10-10
An Open Letter
To Mr.. Wells

journalistic whirlpool, and by your
introduction to your gratis readers
bid fair to steer your course to the
same rock of destruction, where
upon your City News sang its swan
ssong along the sands of Seaside
Heights and mingled its dying walls
with the means of the restless Allan
tic.
In making your second debut to
the public, Mr.. Wells, you published
untrue statements rejecting upon
the circulation of the Beverly Ban
ner,. and the writer demands that
you retract your erroneous remarks,
as you know they are false, and
furthermore, what do you know
about the circulation of this paper,
which has undergone a thorough re-
juvenation since taken over by the
new owners and is being pushed for
ward to success, and is creditable to
the progress of Beverly?
Competition is the life of business,
and every citizen has a right to!
engage in whatever may be condu
sive to the advancement and better
ment of city in which he is a
voter, but only the meanest of cow
ards INDUCES in lies to try to gain a
purpose. And your purpose is to
cast scurrilous reflections upon a
newspaper that was born. when Bev-
erly was an infant in i swadaling
CLOTHES; newspaper that mas grown
with tht times-never missed an edi-
ton, and if the Omnipotent Power
so wills, it shall continue it's clean
and regular visitations- to. the homes
Of this fair city,
Mr. Webs, @yeu edited this paper
On June 52Oth for me as administra-
! tor of Luther w. Perkins Estate.
PYou were paid fair salary for your
work, and in addition / had to pay
for some composition, because you
were not capable to operate type
setting machine Furthermore, I
dssitShonestly and squarely BY you,
4 and THAT Is more than can be said
of your transactions with me.
What concerns the Beverly Banner
over three months ago can not be
used as reflections upon its circula-
ton of the present day, even if your
assertions were true, for you know
and know they are lies of the most
damnable fabrication. ] am in a
position to know the Beverly Banner
now has a circulation of over a
thousand-with live advertisements
and full of good local news. Messrs.
Hoelz and Stevenson are working
insight and day to make the sheet a
newspaper that the town should be
proud of. But, 10! comes Brutus
with dagger and stabs in the back
the great Caesar, of whom he is en-
vious.
Let us review your adventures in
| the field of journalism. Ancient his
tory is enjoyable reading, and is
generally accepted as criterion OF
the future. You started the Beverly
City News, when the late Luther W.
Perkins was physically unable to
stand on his feet and fight his enc
mics. That was your best opportun-
ity. For six months you gave your
paper away. But owing to your lack
of aggressiveness your newspaper
gradually sank into oblivion, and the
gentleman from Seaside Heights
made it the laughing stock of the
entire town, for it became an exact
duplicate of the Burlington Gazette,
excepting change of heading-the
same boiler-plate, the same dead ads
and the same three and half inches
of stale news. Oh! what an inglor-
ious end, and as Bill Shakespeare
once remarked: "if you have tears
prepare to shed them now"
For the benefit of your friends,
Mr.. Wells, ! wish. to state that you
were dickering to buy the Beverly
Banner, because you thought it was
good proposition. You felt posi-
tive that the deal would go through.
At the time / treated you with every
consideration and went into minute
details concerning the business.
Now, this was a waste of my time
for you turned me down because
you stated finances were not forth
coming. Inflated balloons will ex-
plode if heat is applied. AS the old
Senator from North Carolina was