San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1924-04-06
W. B. BURRUS.AND
c. A. VANE SPEAKERS
ATDEALERLUNCHE
Statesmen Giuen Sugges-
tions by Sales Counsellor
and NADIA. Manager.

approximately 200 representative
business acn of San Antonio attended
the luncheon Friday at the Gunter
Hotel under the auspices of the San
Antonio Automobile Dealers Associa-
ton, where sales talks were delivered
by w. b. Burrus, sales counsellor of
Kansas City, Mo-, and c.. A. Vane
of st. Louis, general manager of the
National Automobile Dealers Associa-
ton. These men have been speaking
in cities all over the state on topics
of interest to automobile men.
Mr.. Burrus says that he considers
Shakespeare one of the best statesmen
he knows Of. Though Shakespeare's
plays and stories were written in his
spare time they display wide versatile
ty, and show that he was not only a
literary genius but that he had common
sense as well. He shows this even
more clearly from the fact that Shakes
peare sold his ideas so well that even
today people quote him and think that
they are quoting the Bible.
However, do Ibt like to see this
thing Of versatility carried too far like
some automobile statesmen do. Some
of you statesmen change about so much
that it is hard to keep track of you.
Pick ont the make of car you want
to sell and stick to that one make"
said Mr.. Burrus.
Mr.. Burrus told the statesmen that
he did not want them to get too big an
idea of their Importance when he told
them that the factory would find that
production would be unnecessary with
out statesmen today. I'm other words
no statesmen, no business" He de-
clared further that the kind of sales
man a man made depended entirely
on his ambition and desire. Sales
manship is not only means of max
ing money, but it is. in way a pro-
fession, an art. And above all things
salesman should not close himself
up to other peoples ideas and refuse
to learn anything. Do not get the idea
that because you are good nobody else
has an idea that would do you any
good.
"You cannot get anything unless
you ask for it," Mr.. Burrus said. Ask
for what you want and if it is not
Immediately Forthcoming, go get it.
Quit worrying about yesterday and
do not be afraid of tomorrow, it
doesn't get you anywhere and only
takes your mind off your work.
Mr.. Burrus frequently used quota
tons from Shakespeare to illustrate
some point in his speech, or to en-
phasize some fact that he was trying
to impress upon his listeners. He
ended un his speech by saying: MAX
ing unkind remarks about fate and
what the future has in store for you,
and preserving pessimistic outlook
is not going to get you anywhere but
backward. Sincerity is necessary for
success in any line of endeavor. Num-
ereus men in history, and out of it,
have gone down on account of lack
of sincerity. Marc Anthony did not
succeed because he was not sincere"
Five Per Cent Net and What 1t
Means to the Automobile Dealer" was
the subject of the speech delivered by
G.. A. yVane, who is no stranger to
local dealers, having made prior Wis
its to this city. Mr.. Vane started his
speech by saying that Texas folks were
doing things" and that the Texas
Automobile Dealers Association means
much to the industry throughout the
country. ''The Texas Association is
one of the most efficient in America
today and it is largely due to your
general manager. Cap" Williamson's
interested efforts and his labor in the
behalf of the Texas Automobile Deal.
ers' Association. was commended
The speech delivered by Mr.. Vane
was amply illustrated by chart which
he used during large part of hi: