The Washington times., 1924-03-07
SALE Of AUTOS
To SET NEW
RECORD
President of Motor Company
Predicts Larger Volume of
Business During 1924.
BY w. 8. COUSINS.
Copyright, 1924. by Cosmopolitan


copyright, 1924. by Cosmopolitan
News Service.)
NEW YORK, March ALVIN
Macauley. president and general
manager of the Packard Motor Car
Company, looks for a larger volume
Of American automobile business
this spring than in the same season
last year, and predicts a total out
put for 1922 Of at least 4,000, 900
cars.
1.-THE spring business Of the au.
tomobile manufacturers" Mr.. Ma
cauley said today, will exceed in
volume, but not in profits, that of
the record breaking output of the
first season last year. Profits have
been somewhat curtailed by low
prices prevailing the last few years,
many far below levels at which
they could be maintained"
The automobile industry, Mr.. Mac
auley declared, is the only branch
of national activity which has given
more than a full dollars value per
dollar expended, as compared with
1913 prices. 1.-THE automobile dol.
lar" he said, lis wroth exactly
$1.1O, in contrast to the CSC dollar
OF average American industry. In
their desire to be of service to the
public, automobile manufacturer
marked prices to lowest possible
levels and realization of the I'M
profitableness of existing prices has
led to increases on fifteen popular
makes Of cars in the last ninety
days"
Mr.. Macauley sees a large poten.
t1al market for American cars in
every part Of the civilized world.
Every nation that carries on trade
with other people, every island on
the sea which locomotion is indis.
pensible to progress and prosperity,
offer potential selling markets for
American cars in preference to for
eign makes. By quantity produc-
ton Americans can turn out prod
ucts much cheaper than their for.
eign competitors.
Mr.. Macauley points out the con-
trast with British manufacturing
methods. "In Britain" he said.
expert workmen are employed in
various processes, while in America,
specially constructed machine,
can turn out the same product much
better and cheaper"
THE use of the automobile" Mr..
Macauley said, has had a pro-
found effect upon the life Of the
American people.
Today, one in every eight people
in this country enjoy directly and
practically everyone receives an in
direct benefit from the service rem
dered by the motor car"
Saturation in the automobile in
dustry does not relate to ability
Of people to buy cars, Mr. Mac
auley declared, but to the limita-
ton of roads and highways on
which to operate them. The auto.
mobile chamber Of commerce is
assisting in the financing Of new
highways, recommending the pay
ment of sixty per cent Of the
original costs by bond issues, and
the remaining 40 per cent plus
upkeep from current incomes.
Mr.. Macauley recommends the
use of four-wheel brakes on the
heavy makes of cars, but is not
so favorably committed to balloon
tires. The balloon tire is not made
for speed, he said, and deflation
of air from unavoidable reasons
makes them unsafe at any speed.
Undoubtedly the motor truck will
occupy a larger place in the trans
portation Of commodities over short
hauls and he looks for an increase
in the number of commercial vehi-
Giles at home and abroad.