The L'Anse sentinel., 1924-01-04
WILLYS-OVERLAND
HAS BANNER YEAR

of the production of more than 2OO,-
600 cars on December 10Th capped the
climax Of the most remarkable year
that Willys-Overland has had, year
replete with sensational success that
has returned this organization to its
place far in the forefront among the
leaders of the motor car industry.
Mr.. WHY'S coupled this announce
ment with the statement that WHY'S
Overland expects to break every one
of its 1923 records in 1924 with a
production which at present indicates
a probable sale of 100000 cars.
WHY'S Overland created the first
Of its series of unusual announce
ments in 1923 with the appearance Of
its new Williys-Knight coupe-sedan
at the New York show.
The enthusiasm which this car oc-
casioned here was duplicated at ev-
cry motor display in the country and
in every Willys-Overland dealers
show room, with the result that with
in thirty days after it's announcement
almost every possible motor car pur-
chaser in the larger centers of popu-
lation had inspected this unusual
model.
The new product was a novelty in
automobile manufacture-not a Sc
dan, not coupe, not a coach-but
distinctly original creation in motor
CAR design; the first of a series Of re-
freshing departures which marked
Willys-O -Overland's career for the past
twelve months.
Another important message was
sent forth early in spring-the new
Overland Red Bird, novel creation
in Mandalay Maroon and glistening
nickel, set off with khaki-colored top
and extra equipment, in a totally new
price class. It's success was instant
aneous and countrywide. This was
in limited measure duplicated in
the illys-Knight line by the build
ing Of the Country Club model,
handsome touring car in Cavalier ma
room, also specially equipped. Both
of these care filled long-felt want
for novelty that appealed to the buy
ers Of the so-called sport" typeps.
Shortly after the original an
nouncement, the Red Bird was further
stressed by an entire month of dem
onstration and display that greatly
increased its popularity.
But the height Of motoring utility
was scaled in mid-fall by the an
nouncement of the new Overland
Champion, closed car of unique de-
sign, actually introducing to the pub
hc something radically fresh, said to
be the most divergently useful car so
Tar brought out-the first standard
c;osed car seating more than two
passengers for less than $700.
The car seemed to sweep the coun-
try; enthusiasm and sales Of this sim
gle model being greater than Of any
other new car within a similar per
iod, following its original announce
ment.
Almost Of equal interest to the mo-
toring public were further announce
ments of new closed car designs on
both Overland and Willys-Knight
chassis; Of the production of the larg-
er Overland with black body and top;
Of the building Of the WHY'S Knight
coupe-sedan in two types, a leather
upholstered body for professional and
business men, and another finished ir
velour, called the deluxe model: thu
. Overland model 81 touring car il
both standard and deluxe designs
and the Willys-Knight five-passenge
sedan in both standard and deluxe de
signs.
or particular interest to the bust
ness man who operates one or flee
OF delivery cars was the Overland an
nouncement Of new Overland Spant
delivery car chassis, with fou
standard body types, making possibl
sixteen different models, produced al
ter an exhaustive study On the pa,
OF Willys-Overland engineers an
transportation experts Of the specis
requirements Of this particular spher
Of the automobile.
Another achievement of Willys
Overland has been the series of pric
reductions, which brought Overlan
and Willys-Knight cars down to tn
lowest prices in their history, fes
made possible by changes in factor
production methods which permit In
manufacture Of these cars, with high
est grades Of materials and withou
sacrifice Of rigorous inspection an
test, at less cost than has hithert
been thought possible. Overland
last reduction in September broueh
thise model down to s4s5, 4. o. b. To
lcdo.