The Winslow mail., 1924-12-26
ALL STUDEBAKER
BODIES UILT
BY STUDEBAKER

exhibition OF the new Studebakel
models at the Old Trails Garage is
bringing home to motorists with new
force the fact that Studebaker manu-
factures it's bodies and cars complete
in it's own plants.
Well-informed car-owners have long
recognized the fact, in which Stude-
baker is unique among the large
builders Of fine cars, but it is more
strikingly apparent this year than
ever before to the car-buying pub
lie at large.
Development of the new Studebaker
duplex bodies-which for the first
time in automobile history combine
the advantages of the open car with
the comfort and protection of the en-
closed car-was made possible, au-
thorities declare, by the fact that all
Studebaker bodies are designed by
Studebaker experts, working and
thinking for Studebaker alone, and
that the actual building is done in
Studebaker's own modern, completely
equipped $10,000,000 body plants.
A parallel situation is noted in the
detailed perfection of Studebaker's
new, all-enclosed body models.
striking beauty of appearance and
finish, in which there is an instantly
apparent note of originality. This is
notable not alone in the longer lines,
new lamps and tenders, higher radia-
tors and sides on lower-hung bodies,
but even in the finish and color
schemes.
Enthusiastic comment upon their
beauty is heard almost
invariably concluded with the remark:
"But what is it that makes them so
different from the other cars 1 see?'
This question is answered by the
fact that Studebaker body designers
for Studebaker alone; that Studebak-
er bodies are built to be a fitting and
harmonious part Of Studebaker cars
as a whole. Naturally, experts de-
clare, in Studebaker cars the very
lines and proportions must have dis
tinction and originality that other cars
cannot possess.
The same principle applies, they
point out, to every detail of the en-
closed-body models; the specially de-
signed seats and their arrangement
the genuine mohair used for upholst-
cry, the instruments, hardware and
fittings. Every item is specifically de-
signed or carefully selected for Stude-
baker cars alone.
For production of the new closed
models, Studebaker's new $10,000,000
body plant-given over solely to the
building of Studebaker bodies-is in
operation at South Bend, Indiana. The
entire automobile industry knows no
body plant more modern in methods
and equipment, in the opinion of
prominent engineers.
In the organization, building and
equipping of its body plants. Stude-
beker has accomplished something
matched by no other large maker of
fine cars, it is authoritatively stated.
For in fine car body only the most
accurate of craftsmanship can be ac-
cepted-Or else it ceases to be a fine
car. Too, only the highest quality of
materials-from frame to upholstery
and the varnishes, paints, enamels and
lacquer with which the body is finish
ed-may be used
Men high in the lumber industry
declare that no automobile builder
uses better grades of wood than Stude-
baker because there are no better
grades. Similarly with it's genuine
mohair for upholstery in closed mo-
dels, genuine Spanish grain leather in
duplex models, and all details of fin
ish and fittings, Studebaker insists
upon highest quality
By this complete manufacture
from raw materials to finished cars
and bodies, Studebaker is able to eff
feet manufacturing savings in num-
ber of ways. For instance, it is
pointed out, there is no wasteful un-
der-buying or over-buying of raw ma
terials, because Studebaker knows in
advance exactly the number of bodies
that must be produced in a year, or
other given period of time.
And, Judging from the record sale
of new Studebakers the motoring pub
lie has emphatically discovered that
the second great advantage of Stude-
beker's complete manufacturing is
value.