The Omaha morning bee., 1924-11-11
Nebraska Primed
for Better Days,
Say Big Dailies
Second Advertising Campaign
10 Be Carried on in Eastern
Papers-Bright Out
look Here.


in the business outlook in Nebraska
due TO the increase in farm prices,
has induced the Nebraska Daily
Newspaper association to plan for a
second campaign of advertising in
daily newspapers in eastern cities.
Nebraska is looking ahead Ne
braska is planning to share in the
general revival Of prosperity that is
evident all over the country. This
is the slogan of the Nebraska Daily
Newspaper Association.
Fourteen newspapers are members
of the association. The advertising
campaign will be carried on in New
York. Chicago and other large cities,
exploiting the state and pointing out
the desirability of the Nebraska mar
ket. Full page advertisements will
appear in the metropolitan newspa.
pers.
Graphic drawings In the first of
the series of advertisements illus
trate the buying power of the state
They show that Nebraska's S per capita
wealth is $4,000, that there is an
automobile to every five persons,
telephone TO the same number, that
the state shares with one other state
in percentage Of illiteracy and leads
in per capita beef prices and agrioal-
tural production.
The. manufacturers of the east a nd
east central states are told that the
total circulation ofthe Il daily news
papers is 304, 1853. while the total
number of families in Nebraska is
303,436. These families, who have
500, 100000 more TO spend in 1924
than they had in 1928 can be reached
at cost of only 90 1-2 cents a line.
The members of the association
pledge their heartiest cooperation to
advertisers on all questions. including
local distribution and in gaining the
maximum aid from Nebraska mer-
chants.
book, THE Buying Power of Ne
hraska," containing detailed informa.
tion about the rich Nebraska market,
will be given to those who wish TO
look it over, the advertisement states.
In large block type. the advertise
ment Is headed Nebraska Is Ready
to Buy. 100000, 900 Increase in Crop
Value"
The newspapers which sign the ap-
peal are the Beatrice Sum- Columbus
Telegram. Fremont Tribune Grand
Island Independent, Hastings Trib-
une, kearney Hub. Lincoln State
Journal, Lincoln Star, Nebraska City
Press. Norfolk News, North Platte
Telegraph. The Omaha Bee, Omaha
III
star-Herald. The heedquarters of the
Nebraska Daily Newspaper associa-
ton is at Columbus.
The reading matter OF the advcr-
tsement in part follows:
THE e'ection is over. Uncertain
tics are settled. The atmosphere
crerywhere is alive and tingling with
a general feeling of good times and
prosperity for 1925. Production will
speed up. Consumption VIII be stimu.
lated, far.ile markets will be chosen,
and cullip9tod. Competition win be
kcen. In Nebraska thcrc arc rich re.
wards for Industrious merchandisers
VIII Won - properly represented and
established in this. ono of the great
est marke in the country?
Nebraska is ready to buy. Her
crops have been harvested in abund-
ance. Prices arc beyond cypecta-
tions. NehraslSa's racka book is
buleinc VIII 800. ooo.o0 increase
in crop values. Whatever you
manufacture or sell Nebraska should
be included In your marketing plan.
I'm 1as1. Nebraska's crop values
a.
0o0: in 11eS, s2S5 S23. 900: and in 1921.
approximately 1885,. 100000. Have
your sales in Nebraska followed the
upward trend of buying power? II
not. now is the time 10 include Nc.
braska in your intensive territory.
You can do this with very CON
aervative outlay OF advertising ana
man-power. The effort win reward
YOU
"Nebra ska Is n rich market for
raw materials as woll az for manu-.
featured products and food stuffs.
There are. many manufacturing in
dustries.- Thousapsss ,pf people are
employed, i'm NebfaAha's ldree flour
mills. sugar fefineries. iron and brass
foundries, ,S1nctal works. railway con
struction shops. clothing. zap and
glove factories, as well as In manu-
featuring brushes. agricultural imple.
ments. electric fixtures. starch. Ia
bells. jewelry, and hundreds of other
commodities
People so employed represent the
prosperous urban population which
must be included in your well round
ed sales plan.
"Rural Nebraska, with its great
buying power. its l3a.Goo automobiles
and motor trucks, its a5,o5O teie'
phones, can shop as quickly and
conveniently as the suburbanites In
the larger cities. Any sales plan
that influences Nebraska cities and
towns reaches the farm resident
with practically equal force. Nebras-
ka's 10000 miles OF roads, and 7,242
quick distribution facilities to the
thousands OF well-rated wholesale
and retail establishments in the
state.
'Nebraskans are accustomed to
huving from the printed page.
l,ighty-seven and one.tenth per cent
Of the population Is native white
Practically all are readers. Nebras'
ka shares highest honors for literacy
with only one other state. And that
Nebraska prefers to read the daily
newspapers is shown in the compre-
hensive book offered hero