The Birmingham age-herald., 1924-07-27
HOTEL PLAN OPENS WAY FOR OTHERS Material Market Is PO- tent Factor In Recent
 Activities OVER HALF DOZEN
 PROJECTS BREWING Third Avenue And Martin Buildings Add To The
 City's Beauty HOSTELRY CONTAINS 2O4 GUEST ROOMS Affords All Accommodations Of Modern Structures In
 Its Class
OVER HALF DOZEN
 PROJECTS BREWING
HOSTELRY CONTAINS
 2O4 GUEST ROOMS

When announcement was made early last spring that the Dinkler Operating company, owners of the Tutwiler, Piedmont and Ansley, of Atlanta. Ga, would erect a million dollar hostelry at Fifth avenue and Twenty-first street, it meant that the problem of Birmingham's lack of adequate hotel accommodations would at least partially be solved. But it also portended some thing greater than that. To a coterie of promoters who had been anxiously waiting to launch their projects, an- nouncement of the Piedmont signified that the bottom had been reached in the materials mart and the time was ripe to build. So program after pro- gram came tumbling one after the other until now there are over half a dozen huge construction plans for the down. town district.
 Among other buildings set forth were two which might easily have been in- cOrporated in any civic-beauteous pro gram. These are the Third Avenue building, fOstered by the Birmingham duilding, a proposal of the Fourth Building company. Modern, fire-proOf, and with the simple, yet classic, lines of Twentieth century business architec- ture, they will add distinctively to Bir- mingham's buildings. The pair, like Hotel Piedmont, are being financed by G. l.. Miller and company, of Atlanta.
 Hopes Arc Realized
 The Third Avenue building is the re- suit of plans by Herbert CobbS, Ray Schultz, and other guiding spirits of the Birmingham Athletic club. For a long time these leaders held ideas of q struc- ture which would contain all the equip ment and appointments for their or ganization, yet fashioned upon semi business lines so that the cost would not be too great a burden upon the members. The effect of these ideas and plans will be one of the best ar ranged and pretentious club buildings in the country.
 The structure will be ten stories high, although quarters for the organi- ration extend but four. Lower stories are to be given over to activities of the club. while the upper afford a se- ries of comfortable bachelor apart ments. Among the outstanding fea- lures incorporated in the plan, which will play a prominent part in the club life, are swimming pool, turkish bath, cafe, bowling alleys, billiard rooms, reading and lounge rooms.
 Designs of the building is of a cOl- onial period with limestone front for the first floor and red colonial Harvard brick being used above. It will be located on the northeast corner of Third avenue and Twenty-third street, the building to cover the property measur- ing 1jO by 14O feet. Warren, Knight and Davis are the architects.
 The Martin OffiNA huiidiuO oIao planned by the architecture firm of Warren, Knight and Davis, is named after W. c. Martin, president of the Fourth Building company, and will be located on the northeast corner of Fourth avenue and Twenty-third street. It will be 12 stories high, with front age of 100 feet.
 Exterior of the building is to be of Georgian design with a high quality of face brick an dhaving a limestone trim. Main entrance is situated off Fourth avenue into a spacious lobby containing four elevators which serve all floors. Ground floor will contajk nine stories, the upper stories to be.Ade- voted to large well-lighted offices fit- ted especially for the use of doctors. Floor plan, affording an aggregate of 5S 300 square feet of floor space, will be flexible so that any desired arrange ments of office suites may be had.
 Plans for the Hotel Piedmont call for 13 stories and basement of firepro0f construction, containing 204 guest rooms, each with bath. A coffee shop, kitchen, three stores and the lobby will be located on the ground floor; a dining room with kitchen, writing room, lounge and rest room are includ- ed in plans for the mezzanine. In ad- ditiOn there will be fourteenth floor, covering part of the roof area and pro viding housekeepers apartments, car penter shop, linen storage, valet shop, machine room, etc. Each guest room will have two windows, the plan ar- l rangement affording a maximum num- Der of outside rooms. Exterior of tho building will be of limestone, terra cot ta, and face brick.
 The Piedmont was designed by G. Lloyd Preacher and Company, of At lanta. Owner of the property site is the Realty company, incorporated, which has as it's officers: Phares Cole man, president; Carling L. Diukler, vice president, and Henry c. Heinz, secretary.
 who has been in Birmingham during the past week conferring with Clar-