San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1924-03-16
.HUDSONlSAT
H|GHPO|NT Of .
PRODUCTION
Is Fortunate Because De-
mand Far Ahead of
Supply.
ESSEX IN DEM AND
Expect Three Times as
Many Buyers This Year
as In 1923.
ESSEX In DEMAND

@The Hudson Motor Car company is
at the highest point OF production in
its entire history" declares William
Steinhardt, "and that is particularly
!. fortunate for us, because the demand
for the new Essex and the Super-Six
is far ahead of the supply.
II have seen new automobile models
: come and 60, almost from the begin
ming of the industry, but / never be-
fore saw a car take hold on public de-
mand, and keep that hold, as has the
new Essex.
There is no doubt but that twice,
and probably three times, as many mo-
torists will buy Essex cars in 1924 as
did in 1923.
Outlook Is Good.
It would not surprise me If in 1924
Hudson would become the largest ex-
elusive producer of six cylinder cars in
the world, counting on a larger num-
Der of Super-Sixes and a multiplied
production of Essex. Certainly we
, shall make in 1924 more six cylinder
cars than any other company. Seventy
five per cent of Hudson-Essex produc-
ton is enclosed, as against 40 per cent
for the industry.
"The machines and manufacturing
methods which make this new Essex
possible at its unusual prices are
among the most interesting sights ]
have ever seen.
"They range from mighty steam
to little devices so delicate and SEN
E hammers and giant grinding machines
to little devices so delicate and SEN
sitive that they put human powers of
perception and measurement to shame.
There are whole rows of automatic
machines which work to an exactness
worthy of a matchmaker or jeweler.
Zone of the most interesting ma
for checking the balance of the crank
shafts. A crankshaft revolves about
1900 to 1000 times a minute for aver
age driving, and unless it is perfectly
balanced it sets up vibration. To guard
against this, each Hudson and Essex
crankshaft is placed in a special test
ing machine and revolved. This device
is 20 infinitely accurate that it regis
tiers visibly a mere tapping with the
fingers. 1t discloses Immediately every
unbalance, however slight.
Vibration Is Eliminated.
sThis inaccuracy is then corrected,
ana the smart Is re-teSted untl IL is
exactly right. This eliminates one of
the principal causes of vibration. and
results in the remarkable smooth run
ming of the new Essex.
"The plants are light, clean and
equipped with the latest safety devices.
Raw material enters the factory, and
after inspection moves steadily through
the various manufacturing operations
toward the point where it is finally in
stalled as a part of the complete auto
mobiles. The work is greatly sub-divi-
ded and specialized, and when one task
is finished the material moves on to
the next group of men. 1t is all on a
carefully maintained schedule, with no
confusion, haste or waiting.
"In the Hudson factory, 30 per cent
Of the constituent parts which make
up Hudson and Essex cars are manu-
featured and finished. Even such units
as axles, clutches, and transmissions
are produced by Hudson's own work
ing force in its own plant-not bought
outside and assembled. That means
only one manufacturing profit"