The Winslow mail., 1924-12-19
COM N
CLUB ANXIOUS
TO GET SLOGAN
FRONEVERYONE

A number of slogans for the use
of the Winslow Commercial club in
their work of publicity have been re-
ceived at The Winslow Mail office. A
start has been made, which no doubt
in the next few days will amount to
an avalanche of witty epigrams or
terse descriptions of Winslow being
submitted for the choice of the board
of directors. All slogans must be
mailed or handed in to The Mail Of
flee not later than New Years day.
A first, second and third choice will
be made between that day and the
regular January meeting of the Com
mercial club, which will be held on
the 18th
Grady Gammage, superintendent of
schools, is making plans for the Eng
lish classes of the high school, junior
high and grades to take up in class
the study of slogans and each student
will submit one or more to the judges.
the Women's club of the city says
that club will also give one of their
afternoon session over to the consid-
GRAFTON and study of clever advertis-
ing phrases, and each of the members
will become active contenders for the
honor of submitting the best.
From the great many angles that
Winslow can be considered-all of
them poetic in their conception
the vastness and color of the desert,
the splendor of the view, the possibil-
tiles of reclamation, the industrial
possibilities, surely some good slogans
can be worked out. If all the nice
things that can be said are handed
in, in terse, witty language, the judges
are going to be hard put to it to
pick the winner.
Some student of phraseology may
look through the Scriptures for in
spiration. Suppose he should read
Isaiah xxxv. 1. "The desert shall re-
joice and blossom as the rose" That
little verse holds ideas for a number
of epigrams that may mean much, and
might be worded to fit the occasion
very admirably.
The concluding lines of Byron's
"Stanzas to Augusta" are as follows:
"In the desert fountain is springing,
In the wide waste there still is a tree
And bird in the solitude singing,
Which speaks of my spirit to thee.c
Maybe you could get an idea out
of that
Literature and the Scriptures are
filed with references to deserts, wild
erness, woods, the color of nature,
mountains, Indians,T pioneer communi-
ties, oases and numerous things which
may properly be incorporated in your
slogan. All that one need do to
create a clever phrase is first to
study the situation, decide upon some
thing to say, and then say it. But
be brief. And don't try to be funny.
Yesterday afternoon a neat, clever
slogan was personally brought to
The Mail office by Jack O'Brien, San
ia Fe trainman, and lover of and
booster for things in Arizona. Accom-
panying the slogan, which of course
we can't publish yet, was little piece
of poetry, which we can print. May
be twill lead your train of thoughts
to some worthy idea for catch
phrase. The verses follow:
'Near the Painted Desert beautiful.
With it's varied colored land,
Lies this charming little city
Gem of Moqui Land.
"Where we're always glad to meet you
And the smiling sun greets you,
In this magic little city
Gem of Moqui Land"
Everybody is urged to make at least
one effort. Make as many slogans
as you can, but at least make one.
1t will provide you with a lot of en-
tertainment d mental exercise
which will more than repay you, even
if you don't win the prize. Send your
slogan to The Winslow Mail with your
name attached, in a sealed envelope.
The decision will be made on the slo-
gan alone. The judges will not know
who the winner is until the best slo-
gan is decided upon.
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