Milford chronicle., 1924-06-27
Milford. Friday. June q. 1924

WITH THIS ISSUE of the Milford Chronicle
the paper is enlarged to an eight column news
paper, with the column width correspondin,
with those of the large city dailies This change
in the form of the Chronicle has been mad,
necessary by the steady growth in the demand
for advertising space, and the policy of the pub
fishers that large proportion of state, county
and local news shall be featured each ISSUE Fol
months the management has been confronted
with situation which has caused them much
concern. With the steady demand on the part
Of advertisers for larger space and with new
customers demanding service through the ad-
vertising columns, the news reading matter has
been of necessity greatly crowded This fire.
Quently compelled us to set the news and cor
respondence from the several towns in a smaller
sized type rather than disappoint the readers.
In many instances good reading matter which
should have been used, editorial expressions and
advertising received after the allotted space for
advertising had been filled were left out This
method was not satisfactory to the publishers
but it was the best that could be done under the
circumstances. Several months ago a decision
was made to enlarge the Chronicle to the size
in which it is printed today.
The decision was easily made, for the editors
feel that the new size will be more than pleas
ing to our thousands of readers; but the diff
culties in making the change were presented in
rapid order. At first thought it was the idea of
the publishers to install a new newspaper press
one that would deliver the printed papers
more quickly. Investigation disclosed however,
that such a press for printing direct from type
forms would not aid in the change. These were
not made in eight column sizes. Another draw
back presented itself in that a twelve page pa
per such as the Chronicle would have to be
printed in two sections and stuffed" This was
not our idea of a irst-class weekly newspaper
so the new press idea was tossed aside and
other methods of getting the desired results
were taken up.
For years the newspaper folder used in the
Chronicle plant has given ideal satisfaction. Ma
turally when a larger folder was considered this
make of folder was selected. We were assured
that the manufacturers of these folders had
size machine that would meet our requirements
The order was placed for such a folder and this
feature of the change forgotten. The next in Or
der was the contracting for a new size sheet of
neWsprint on which to print the Chronicle
Standard sizes of newspaper are not made as
large as the size required to print todays Chron-
ice. Therefore it was necessary that the mills
be contracted with to take care of our demands.
A contract for years supply of the new size
paper was made and the mills started to make
up our order. Here the question of a folder was
again injected into the situation. The manufac-
turers of the folding machine for which an order
had been placed wrote that they could not guar
antee that their folder would meet our require
ments The order Immediately cancelled
and a search made for piece of machinery that
was large enough for the Chronicle in its new
size. In the meantime the mills had shipped out
a carload of newsprint of the new size, and it
was necessary that this be used. After diligent
search a company manufacturing the size folder
desired was located, and an order was placed
with them for a machine 1t was shipped from
Omaha Nebraska, on June 3rd, and was deliver
ed at the Chronicle plant last Friday. 1t is used
for the first time on this weeks edition. 1t is
driven from the press, with which it connects
direct, and eliminates the use of one man on the
folding of the newspaper
Hundreds of other smaller details necessary
to the changing over to the eight column news
paper were anticipated, and preparation had
been made in advance to handle them promptly.
Tha-rew eight column Chronicle gives total
If twelve additional columns each issue over the
old size paper Put in even palmer words-the
Chronicle is presenting this week practically
the equivalent of fourteen page seven column
newspaper.
With this story of a few of the facts connect
ed with the preparation for the bigger and bet
ter Milford Chronicle, we present it to our read
ers with the belief that it will be better able to
serve them in the future, as it has striven to
do in the past