The Birmingham age-herald., 1924-11-09
Addition To Form Largest Department Store In
 South TO COMPLETE WORK ABOUT NOVEMBER 1 Combined Buildings To Have 250,0O0 Square
 Feet
PLAN ROOF GARDEN
 AS ADDED FEATURE
New Unit To Be Exact Replica Of Recently Opened
 Store


 second unit of the Pizitz department store at cost of approximately Sl,ooo,- 900, assumed definite form Saturday.
 Louis Pizitz announced through hls general sales manager, A. c. Sllverman, that the old building at the corner of Second avenue and Nineteenth street will be wrecked January 70 and that work then will begin on the replica of the massive million dollar unit that was completed and thrown open Tor business in October, 1923.
 With the completion of the new unit on or about November 1, 1925, Mir. Pizitz will have completed a $2,OOO,- GOO project, giving Birmingham the largest and finest department store In the entire south, with a floor space of approximately 250,000 square feet.
 Officials of the big firm promise that the second unit, like the one completed last year, will be the last word m dss partment store construction, with z solid block of display windows and every conceivable convenience for cus- toners and the stores employees.
 Harry Wheelock, the well known architect, drew the plans for the sec ond unit, which is to be identical with the first. Contracts have been signed and every detail of the plans for the "corner unit" are complete, MT. Silver man announced.
 New Unit Rushed
 When the new Pizitz store was opened late in 1923, MT. Pizitz made the statement that it was the first init of a mammoth $2,000,000 project. Despite the magnitude of the first unit, with it's hundreds of departments and thousand or more employees, business grew so rapidly that MT. Pizitz was forced to rush his arrangements for the additional unit.
 The first unit was erected with an eye to early construction of the addl- tion of similar proportions, and the week just passed saw the completion of all of the details.
 The completed store will be seven full stories, with a half-stOry above the roof, selling basement and a sub-basement. making it virtually a 1O-story building, of fire-proof construc- tion and thoroughly modern in every respect.
 "Mr. Pizitz is proud to be able to announce his definite plans for the completion of this mammoth store, said Mir. Silverman. Tt has been his dream to give Birmingham the greatest and largest department store south Of the Ohio river, and these plans will see that dream realized"
 Plan Roof Garden
 The roof garden idea will be carried out in the new unit. This will be ons of the largest and best equipped roof gardens in the country, and its main purpose will be to afford a place for the recreation and entertainment of the employees of the store.
 Classes in calisthenics during the summer months, dances and various other entertainment features, are planned by officials of the store for the employees.
 A large number of new departments will be added when the new suit is ready for use, MT. Silverman an- nounces. Plans for these new depart ments are now being shaped and will be announced as rapidly as they take definite from, he said.
 The solid block of display windows which will be made possible with the completion of the second unit will be the most impressive layout of this kind ever seen in the south, according to the plans of MT. Pizitz.
 If such a thing as a romance ever happens to man ill the business world, then it will have happened to Louis Pizitz when his cmpleted $2,00O,00O store building is finished next year.
 Birmingham already knows the story of how Mir. Pizitz, with a pack on his back and q practically flat pocketbook, came to this city 9 years ago. He was then in his thirtieth year. He had little money, but he possessed vision and de- termination, and he saw in Birmingham one of the future great and thriving cities of the United States. He met peo- pie, won their confidence, and worked hard. Now, at 55, he is personally known to the majority of the people of this district, as well as to thou sands of others throughout Alabama and the country, and is recognized as one of the country's outstanding busl- ness men. Many have nicknamed him the Marshall Field of the South"
 Mir. pizitz began business here on most modest scale, but that business grew rapidly. He began expanding, and he fixed the largest and finest de- partment store in the south" as his goal. The plans, he announces, today will serve to fully realize that vision.
 But with the completion of the new building those in Birmingham who best know Mir. Pizitz are predicting that new dreams, of still greater proportions, will spring in his mind, and that he will set out with his characteristic de- termination to carry them forward to