The Washington times., 1924-03-18
WAS
PIONEER IN
"h"I
TIMES
Established in 1874, Company
Has Developed Great
Business Here.


Organized in 1874 by Juliu.
Lansburgh and established in 8
small store on Seventh street be-
tween D and E streets, the Julius
Lansburgh Furniture Company. BY
its growth and development, typi.
Ties Washington progress and up.
building.
Pioneer in Times.
The Julius Lansburgh Furniture
Company is the only furniture con.
Germ that advertised in the first
issue of The Washington Times
thirty years ago, that is in bust
ness today. At that time it was
established in what was known as
The Rink, on New York avenue,
between Thirteenth and Fourteenth
streets. Later the Hall of the
sAncients was built on the same site.
Ioday this latter building, which is
directly opposite the Hearst Build
ing Is used as an automobile es-
adjustment.
When the store was first opened.
: 1t specialized exclusively in han.
Cling carpets. floor coverings and
-draperies. From the very outset the
JULIUS Lansburgh Company estab.
Nshed reputation for Standard
merchandise at minimum prices
and the widest range of goods was
offered.
Such was the success of the
company that within a short time
large and spacious building was
erected especially for it on Seventh
4ereet' between Market place and
. street. After few years of
OCcupancy of this site, the com.
pohy, which was still specializing
On 1!oor coverings and hangingx,
noVeo to 1925 Fl street northwest,
anu oranched out into the furfli-
ture business. From 1887 the com.
Pany mas handled the highest grades
tons.
Took Larger Quarters.
Early in the nineties, the Julius
. Lansburgh Furniture Company felt
the need Of larger quarters to
accommodate it's constantly grow
ing business and moved to The
Rink. 1t was so-called because II
nao been operated as a swimming
pool and gymnasium during sum.
mer months and the floor was GOV.
cred with artificial ice during win
ter months for ice skating.
The management of the furniture
company was so thoroughly sold"
on the idea of advertising in The
washington Times that it inserted
the largest add of all in the first
edition. The faith Of the company
In the efficacy of The Washington
Times. as a merchandising medium
Is. attested by the fact that the firm
Is advertising in this issue.
In 1897 The Rink and the Julius
Lansburgh Furniture Company were
totally destroyed by fire. This was
one OF the worst conflagrations in
washington. as adjoining buildings
also were devoured by the flames
and the downtown business district
was threatened for a time.
Nothing daunted by the total loss
at The Rink, the julius Lansburgh
Furniture Company reopened at
1925 F street. it's previous location,
and restOcked with a complete line
of the markets latest offerings. A
few years later the company occu-
pied the Inter Ocean building at
!. 612 Ninth street, previously used
by the Census Bureau.
In June, 1922, the Julius Lans-
burgh Furniture Company took
over all of the old Masonic Temple
building at Ninth and F streets
northwest. After extensive re-
modelling the building was convert
ed into one Of the finest and larg-
est furniture emporiums south OF
New York. 1t is now permanently
established at this location, as the
building ideally meets its needs
and expansion requirements can be
met.
Fleet Of Trucks.
Thus, from a one-story carpet and
drapery store, the company has de.
veloped into an old-established and
= reliable establishment of great mag
nitude. Today more than 100, 900
feet Of floor space are required to
accommodate this company's de-
mands-56, 900 in the old Masonic
Temple building, and $4,000 more
in q warehouse on Pierce street,
formerly used as a paper warehouse
by the Government Printing Office.
\ In 1847 the company employed
four men and had a one-horse de.
livery wagon. Today the Julius
Lansburgh Furniture Company has
force Of more than seventy-five
hen and women and it's deliveries
re made by a fleet Of automobile
rucks. Today the company can
AXE a contract to completely fur.
Aish an entire hotel with floor COW
Brings, draperies, furniture, lamps
and other interior ornaments.
The location of it's present estab-
lismment is ideal for downtown
choppers and customers who have
dealt with this firm since it was
first established. Splendid use has
been made Of each Of the five floors
in the building to exhibit various
lines of house furnishings and the
four display windows-three on the
r street side and one on the Ninth
street side-on the second floor
command great deal Of attention.
The growth of the julius Lans.
burgh Furniture Company is at
tributed by the MANAGEMENT to
, constant and intelligent advertis.
ing" in which The Washington
Times has played a large part.