The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1924-09-18
STUDEBAKER HAS
A NEW SENSATION
Real Automotive Event
Sunday When New Line
Is Announced.
A NEW TYPE CAR

South Bend, Ind. - One of the most
sensational automotive developments in
many years is promised in rumors that
Studebaker will announce tomorrow
car of entirely new principle and de-
sign.
From sources that cannot be ques-
toned. word comes that Studebaker-
after two years of research, study and
scientific experiment-will announce
car that combines, at open-car price,
the advantages that have heretofore
been exclusively open-csr in character,
with the protection and snug comfort
of closed cars,
This, it is claimed by motor car en-
gineers in general, will enable a car
owner to enjoy the, alert performance
the freedom and airiness of the open
car-and yet to be sure of instant COM
fort and protection during the very
stormiest weather.
The secret of this new-type car has
been most jealousy guarded behind
closed doors. No hint of its construc-
ton has been secured, although Stude-
baker officials vehemently declare that
it will be absolutely unlike anything
hitherto offered the motoring public
by an American or foreign maker.
One Studebaker official today said
that they had been beseiged by wires
and letters from automobile dealers
and car owners from every part OF the
country, begging for advance informa-
ton. "This," he added, 1--WE shall not
give until it is publicly announced
to the entire country, Sept. l."
Hint at Extraordinary Beauty.
A favored few who have seen the new
line Studebakers state that the pub
lie announcements will disclose 10 body
styles of the most unusual and compel
ling beauty ever offered the Ameri-
can public.
"Longer, lower cars" said one noted
engineer, who had been granted an adj
vance view of the new models, "and
they have lines that are as clean cut as
canoe. They suggest very subtly
the best in both American and foreign
design, yet they are distinctly Stude-
baker. do not feel at liberty to say
more than this: that the lines are
straighter, longer and blend most
pleasingly into the most graceful cur
YES I've SEEN"
In certain quarters, it is stated en1-
| phatically that Studebaker is also
bringing out new six, which will have
unusual features of value. This new
six. it is said will have several body
styles of the sensational, new open"
closed type.
All who have advance information
declare that, numerous retinements
and improvements in egines, transmits
sion and chassis will keep pace with the
advancement in appearance Of the new
| Studebakers.
| No secret is made of the fact that
hinge. genuine balloon tires will be
standard equipment, or that steering
control has been specially designed
! and tested for remarkable ease OF
handling with this equipment.
New and unusually sma rtcolors and
finish for various models, it is rum
ored, will contribute to making them
the most outstandingly beautiful cars
of the year. Upholstering and APP
pointments will be more luxurious than
in any car. of comparable price, it is
freely predicted.
Guard 4-Wheel Brake Details.
The new Studebaker will have as
optional equipment 4-wheel brake
that is entirely unlike anything now
in use on any American car. No sec
ret is made of that fact, but details are
refused.
It is pointed out, however, that
Studebaker in the past has taken the
stand that 4-wheel brakes would not
be used on a Studebaker car. until a
kind had been perfected free from the
Yaults it is admitted may be found IN
many now used.
From what may be gathered, 1T is
safe to predict that the 4-wheel brakes
Studebaker will offer as optional equip
ment have been subjected to the most
vigorous tests known to modern auto
motive science. And that they will
offer ease and safety of operation abb
solutely unparalleled hitherto as well
as simplicity of adjustments.