The Washington times., 1924-01-18
LOOKED ON
As CIVIC
ASSET
Minneapolis and St. Paul
\. Solve Problem of Radio
y Upkeep.

Il Who is going to pay for broad
casting? UP in the land Of ten
thousand lakes, a class B radio
broadcasting station has solved the
problem satisfactorily. This sta
ton is wLAG, popularity known as
the Twin City Radio Central,
gbroadcasting alternately from
/! Minneapolis and st. Paul.
HI Community Fund Started
HSs 1t recently celebrated it's first an
| nivorsary by being adopted by mer-
chants associations and business
concerns of st. Paul who created
Ia community fund to help cover
program expenses and aid in per-
Ipetuating this biggest of civic as
faets.
L Ten big firms and associations are
in the pool. They felt that If they
were publishing magazine bring
ing st. Paul and Minneapolis to the
tnotice of hundreds Of thousands OF
Esubscribers daily, they would only
Ebe accomplishing what they feel
that WLAG is now accomplishing.
( Prof. c. w. Jansky, of the Uni
Iversity of Minnesota speaking at
L. meeting of the representatives of
the subscribers said, "It was said
lat a conference in Washington some
time ago that the present general
Eeystem of broadcasting was un'
economical, and, therefore, doomed
IL that is the case, / am convinced
that some plan similar to that used
by WLAG will be the outcome.
4 Old Staff In Charge.
/. WLAG was built by the Cutting
and Washington Radio Corporation
under the direction of w. S. Harris,
president of the corporation. The
concern is continuing in full charge,
acting as editors of entertaining,
educational and informative dis.
itribution and paying its share OF
expenses.
I The stations personnel includes its
tOwn exclusive staff of singers, song
WRITERS, an orchestra and educational
1t features daylight broad
tcasting as we'll as nightly programs.
It's mechanical equipment includes
IN Western Electric broadcaSter OF
! 500 watts rating, but develops up to
! $50 at times. 1t operates approx
mately eight hours each day, its en-
gineering staff making tests three
times daily to hold it to it's wave
Ilength of AT meters. 1t has been
heard west of Honolulu, in Europe
and South America.
Mrs. Eleanor Poehler, who is one
of the few women in the country in
Fcomplete charge of radio broadcast
ing station, is the manager of
tWLAG She has complete authority
over the entire staff. A talented
singer, prominent in musical circles
of the Northwest, she has organized
and developed her entire staff of
musicians.
1. Short Talks Feature.
|. Programs Of short talks are fea-
lures of the station. It's women's
club addresses at 2 o'clock, sport
talks at and farm lectures at
1870 are given daily. Incidentally,
sWLAG is sometimes the nearest
point of contact farmers in the
sDakotas and other parts of the
Northwest have with the outside
world. This is when billiards and
storms sweep the section Gripping
wire communication and blocking
highways and railroads.
III Business talks covering a wide
range of subjects are broadcast
three times a week. Orchestra con-
4eerts and other informal musical
programs in the afternoon have
become q recognized feature, and
its evening concerts range from
jazz to studio programs, band and
orchestra concerts. These are inter
spersed occasionally with readings
AID ahOrt nlavs of both a serious