Imperial Valley press., 1924-05-16
FIRE SALE WILL
MARK EPOCH in
VALLEY CIRCLES
Varney's Prepare for Big
Crowds From All Parts
of County

What promises to be; one of the
biggest mercantile events ever stag
ed in Imperial Valley, which will
donbtless be attended by thousands
of people from all parts of the
county, will be the monster fire sale
20 be held by Varney Brothers and
Company of this city beginning Mon
dav morning.
For old goods, absolutely new
goods, damaged goods, and merchan-
disc which has only been dampened
by water will be available at prices
which are positively unprecedented
in the history of the city. Price re-
ductions will often go from half
price down to as low as 8 per cent
Of original value, according to Man
ager Roscoe Gould.
The huge Varney sale will be of
special interest to those who ap-
preciate bargains and to women who
like to plan their wardrobes with
care. There will be corresponding
savings on "Dad 50 clothes also,
and when the word "clotheso is
used, it includes every article worn
from hats to shoes and heavy coats
to filmy lingerie.
There are also wonderful values
in musical instruments, yardage
goods, towels, sheets, pillow slips,
bed spreads, notions, ivoryware, com
forts, blankets, aluminium ware, and
oil cloth. In fact everything carried
in stock by this large department
store will be on sale.
A visit to the Varney store to-
day, made by Press reporter, prov
ed to be most interesting. While
the store is closed to the public, it
IS teeming with the activity of doz-
ems of clerks who are inventorying
and sorting the stock, and largely
have restored considerable degree
of order out Of what looked like inn
possible chaos few days ago.
Racks are being placed in the
aisles to display the quantities of
merchandise with the least possible
amount of difficulty, so that custom
crs will have more direct access than
usual to the stock.
Much Stock Included
Probably the section which will
have one of the widest appeals and
also represents great big savings
over regular prices is in the women's
ready-to wear department. Mrs. S.
O. Lingo returned this morning from
Los Angeles where she has been
buying new stock to replace gaps
in the old. In her absence, Mrs.
Sam II. Griffin and force of as
sistants have been getting the old
stock sorted.
Tables of lingerie, sport sweaters,
children's dresses, corsets, and 9th
er articles have been arranged with
prices on assorlments on the vari-
Gus tables ranging from ten cents
up! Khaki hiking clothes and bath
ing suits, some slightly damaged
and all greatly reduced are avail
able. ~ aslslHI II
For the woman of ingenuity
frocks. blouses, hats and silk lin
gerie, can be bought for song, and
by little skillful cleaning, press
ing and q. few stitches made to look
like new at II fraction of the usual
cost.
Smart spring coats are another in
teresting line, and children s clothes
include many attractive possibilities.
S. and H. green trading stamps
will be given with all purchases,
and the s. and II. Company has an
nounced that, due to slight water
damage, many of their valuable
premiums will be reduced and will
be available for less number of
stamps than usual.
Guards will be stationed to keep
the crowds in order Monday morn
ing. The doors open at 1880 a. m.
50 that early comers can be taken
care Of