The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1924-04-06
INVESTIGATE.
THOSE WITH
| WHOM you DEAL
~ r. N. nErcHELL

rhe ketter bnsiness Sure.p Of N.x
York has q worthy slogan for every in
weston It is. Before you invest. invests
This should be. taken to apply not 90
much 10 the security or Investment itself
as to, the man. the firm o. Investment
Find ont II ii is an established. reputable
house Find out IL IL has an unimpeach-
able record for honesty. Find outfit IL is
capable. experienced house. wholly COM
peIent to judge security values and thus
able 10 select sound investments for the
different needs of different customers
That Is the one certain road to safe.
To investigate one or more investment
SECURITIES Is impr4eticab1e. il not impossi-
bic ard downright unsafe. for the aSerag &c
OF time. which the average man or ,woraa n
cannot give from other cccupAtionhs. Sec
ond. 1T is expensive to Investigate accu-
rately, and it requires, other facilities.
neys, engineers and other specialists
Third. after all the necessary information
has been gathered on given investment
security, it requires an experienced in
vestment banker 10 weigh ii accurately
ana determine the value Of the security.
In making safe Investments the sit
uaticn is exactly parallel TO buying a can
OF sewing machine oil. or automobile
lubricants, a bucket OF paint or virgin
wool swe41sr- You do not assume the
difficult. technical work Of the oil chemist
when yeu '-investigzte" saving machine
oil, or autcmobils lubricants. and analyze
the oil You do not try to perform the
work OF a paint chemist when you buy
paint You do not ende2vOr to become a
textile expert. qualified to tell worked
over wool from virgin wool when you buy
sweater
OF course not 1t is impossible in this
highly specialized age for one man or
hundred highly specialixed trades. car.
lngs and Professions intimately involve
with every hour of existence You. 60 to
an established reputable dealer to buy
oil or paint Tou go 10. an honest. capA-
pie merchant TO buy good clothes. free
from shoddy and dishonest substitutes.
You go 10 an honest. Capable doctor. law
yer, for their services. because You can tOt
be an oil chemist. paint chemist, a Ak
TIE expert doctor and lawyer. You
must depend ON honest specialists.
To make safe ~investments OF the small
est to the largest sums. likewise. the serV-
ices of a specialist are required. II is
the investment bankers business to supply
that service He can 2dvfse dependably
what investments to buy. whether IL shall
home. good bopds or possibly other resi
estate. which is speculative. or common
or preferred stocks in well managed conn
he will advise bonds because high-class
bends are the best form OF Investment Sc
eurity yet devised by man. --
But. you ask. how can the average man
or woman without financial Connections
determine which bond dealer is houest
anu WHICH Is NOT ne most INSCRIPTIONS
promoters and the bucketShOps have Of
fices as well equipped and as impressive
as the honest houses They initiate per-
fectly the appearance of the reputable
dealer or house How can you '-investi-
gate2'''
In every profession. trade and business.
there are organizations that work for the
best and highest DEVELOPMENT Of the call
ing Men are known by the company they
keep. SO are bond houses. and brokers.
Find what organizations your prospective
dealer or broker Is affiliated with Ask
the banks. several of them Keep on ask
ing Ruttl you are Satisfied Ask any mem
Der Of the Investment Bankers AssOcia-
ton Of America That is not difficult and
in a short while the Inexperienced investor
will have gathered Convincing informa-
ton as to whom he may. go to learn the
truth as TO the safest~and best way to in
vest money
do not mean to say that all members
OF any lardable- worthy association or
league are lee Per cent pure or that out
side such organizations there are not.rOst
excellent and worthy concerns But With
in the established worthy business and
vocational associations you will find al
most always pEeponderznt number OF
the best. the most representative and most
reliable men or firms in the business
People lose money in investments very
largsy because they listen TO frauds and
bucketshop operators. or 10 honest. iuex-
perienced persons Go to an honest invest
ment banker He can and will tell you
the truth You viii make money thereby