The Birmingham age-herald., 1924-06-15
UNUSUAL MOTOR :. .. :. TRUCK POLICY
!. International Harvester =. Company Fully Pro-
 .4o: tects Buyer

Il: Business men who buy motor trucks . and particularly those who buy them t: in fleets are always interested in some !. thing besides the machines themselves. How about service they ask. Are ex- pert mechanics within easy reach who can inspect, make adjustments, advise, r answer questions? Are repair parts 4readily obtainable? In a word, they . sdemand that their purchase include a .continued tie with the manufacturer a protection that is nearby, competent end unfailing.
 For the past 20 years the Interna- tional Harvester company of America has been filling orders for International Motor trucks. The accumulated expe- rience of almost a century have taught this concern the great value of ade- quate after-sales cooperation. For this reason numerous branch houses have been located in strategic business cen ters to fulfill quickly and at all times any dNnands and particularly those of the aftersales type its customers would want to place on the company.
 It wa squickly realized by the Har- vester company that in the selling of motor trucks special emphasis would have to be put on after-sales service. This idea finally developed into an unusual life policy plan. In the pol icy, agreement is made as follows in writing:
 ''The International Harvester com pany of America Gncorporated) as- sures all owners of International Motor trucks a free inspection service on their International Motor trucks dur ing the life of each truck. This inspec- tion is to be made by our branch house road engineer, the owner is to be pro- vided with a written report giving the condition of his truck as disclosed by the inspection and indicating any units or parts that require attention.
 ''In addition to this inspection serv- ice, we also agree to maintain liberal stocks of spare parts at each one of our 103 branch houses and will insist on stocks of spare parts being main tained by International Motor truck dealers"
 Mention is also made in the written policy that for the protection of Inter- national owners $5,000,000 is invested in repair parts which are distributed among the company's various ware houses, it's 103 company-owned branches and thousands of motor truck dealers.
 This periodic inspection for the life of each machine is a great boon to own CTS of motor truck fleets, for it facili- tates maintenance and offers a contin- ual check on the various mal-practices which careless drivers are liable to re- sort to. It, also, aids greatly in the education of new and untrained op- orators, since the road engineer, al- ways insists on the driver being pres ent when he makes the inspection. He goes over the truck mechanism in detail with the driver. He asks questions. He drives home the need of careful opera tion. He warns against overlooking. He does everything in his power to make the man a better driver.
 Recently the Harvester company de- veloped an entirely new line of heavy duty motor trucks and so sure is the company that the two-bearing crank shaft and crankshaft ball bearings are capable of holding up under all operat- ing conditions that it guarantees them for life. Hence, to each new Inter- national owner besides the life inspec- ton policy goes the following warranty:
 The seller agrees to replace free the two-bearing crankshaft in any mod el SS, 4S, 6S or 1O3 International Mo tor truck, should it break during the life of the truck, provided the broken parts are promptly returned to the fac. tory or one of its branch houses,
 Further, the seller agrees to re- place free any crankshaft ball bearing in the model 33, 43, 63 or 1O3 Inter. national Motor truck, which may break. wear out or burn out during the life pf the motor truck, provided that the defective ball bearing is promptly re- turned to the factory or one of its branch houses" VI 1''
 An unusual guarantee is this that