The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1924-10-05
new STTDEBAKER
MODELS POPULAR
New Type Called Duplex
Makes Big Hit
Everywhere

According to. official reports from
South Bend the new Studebaker mod
els announced September IA have
made a decided popular hit, the sin
certify of which is being evidenced in
a steady increase in ordersa The new
type car, called the Duplex, which
takes the place of the customary open
car, is proving especially popular every
where. The Duplex has an all-steel
body, which, by a very unusual roller
side enclosure, can be converted into
an enclosed car in half a minute by
drawing down the roller side enclosures.
The steel upper structure of the body
Is made strong enough to mount the
rugged steel rollers and room B pro-
vided to. conceal them when they are
rolled up. This new type car is as
snug and comfortable as any enclosed
car when the enclosures are rolled down
and fastened-and of course open ear
airiness and freedom are obtained when
the enclosures are rolled into the roof.
At this season of the year a car which
combines both .open car and enclosed
car double service is especially popular.
The price Is no higher than that Of the
former open car.
Handsome Closed Cars
There is also al complete variety of
unusually handsome closed cars, in
.cluding five and seyen-passenger Sc
dams; three, four aQd five-passenger
coupes, and three berifne type bodies
1t is interesting to note that all the
new duplex and closed models carry a
plate stating that the bodies are by
Studebaker."
This is the first year that the new
10000, 600 closed body plants are pro-
ducing all of Studebaker's closed bodies.
New and modern equipment. it is
claimed, not only have effected great
savings In manufacturing costs, but new
advantages of construction have been
made possible which greatly improve
the frame and panel work of the new
bodies,
100000 See Them
"The new Stakeholder cars" Presi-
dent A. r. Erskineis statement con-
tinues, announced this month created
tremendous interest. kilograms from our
dealers and retail branches report over
100000 people visited their show
rooms the first three days cars were
exhibited. Such remarkable demon
stration of public interest is without
parallel In the history of the automo-
bile business. Subsequent kilograms
from dealers and branches show orders
received from consumers the first week
were more than $500 cars, which is
two and one-half times our weekly ca
pacity and at a rate of nearly half
million cars a year. Practically all or
defs were for cars equipped with stand
ard two-wheel brakes. Orders for Stu
tlebaker hydraulic four-wheel brake
equipment, offered as optional, were
negligible. Public attitude towards four
wheel brakes is thus revealed as that
of indifference"
That approximately 1900 people are
on the pay roll of the corporation in
its South Bend plants, was the infor-
nation procured from official sources
this morning. Not all of these, how
ever, are employed in the factory prop
er, some being employed in the offices.
Production in the South Bend plants
is nearly the peak, 800 cars daily, it was
added. The Detroit plants are also
nearly their capacity of 200 cars q day
and the employment peak sof 1000
men.
Capacity Production Soon
September production, Mr.. Erskine
stated. will reach 1900 cars, and Oeto-
Der 8 Sc0euulc Is lTtVOVf %ppAOAAa.NeSAs
the capacity Of the company's combined
plants.
The Studebaker corporation's net
profit after deduction Of taxes in the
current quarter, viii exceed 5000 900,
with sales of about $4,000 cars, 1t was
made known today by Mr.. Erskine.
Sales and profits in the fourth quar-
ter would show much better results
than the third quarter, he added, and
might exceed any similar period in the
corporations history.