Evening star., 1924-06-01

Post Office box s, Canal street, BuA
faIo'
From this time on Beanhead's
spare minutes were spent Ia study.
we have in proof of this the fanil-
lar illustration in which Edward
is seen on high stool, In his office
at lunch hour, eating a bun with one
hand and studying, a book on per-
sonality in the other. while at the
side, inserted in sort of little cloud.
one can see Edwards two Office com
panions playing craps. The picture
Is now rather rare. the little vignette
OF the crap game having proved
rather too attractive for certain
minds: in fact some people quite mis-
took the legend, DO you want TO
make money fast?"
Beanhead took the entire course,
occupying five weeks and covering
Personality. Magnetism. Efficiency,
Dynamic Potency, the Science of
Power, and Essentials of Leadership.
By the end of his course Edward
had reached certain major conclu-
sions. He now saw that Personality
is Power; that Optimism opens OPP
portunity; and that Magnetism Makes
Money. He also realized that Har-
mony makes for Happiness, and that
Worry would merely carry his waste
products into the ducts and unfit him
for success
Armed with these propositions, Ed
ward Beanhead entered his office
after his five weeks course a new
man.
Instead Of greeting his employer
with cold Good Morning" as many
employees are apt to do, Edward
asked his superior how he had slept.
Now notice how the little things
count. 1t SO happened that his en-
ployer hadn't slept decently for ten
years; and yet no employe had ever
asked him about it. Naturally ne
reacted" at once. Edward reacted
back and in a few minutes they were
in close confabulation.
Beanhead suggested to his employer
that perhaps his ducts were clogged
with albuminous litter. The senior
man gravely answered that in thai
case he had better raise Edwards
salary. Beanhead acquiesced with the
should be allowed to organize his en-
ployer's business SO as to put it on
a strategic footing.
Now observe again how things
count. 1t so happened that this man.
although carrying on business
which extended over six states and
out into the ocean. had never thought
of organizing it; and he didn't even
| know what a strategic footing was
The result was a second increase of
salary within twenty-four hours.
In the weeks that followed Ed
ward Beanhead. now seated in COM
modious office with fat-top desk and
| d view of the ocean and a range of
mountains, entirely reorganized the
firms business His method was
simple. The employees were sub
mitted to a ruthless brain-test which
| eliminated most of them.
The business itself was then plotted
| out on a chart so designed as to show
at a glance all the places where the
| firm did no business. Banks in which
| the firm had no money were marked
with a cross. BY these and other
| devices Edward rapidly placed the
| business on a new footing, stopping
| all the leaks, focusing it to q point,
driving 1t deep into the ground, Civ
| ing il room TO expand. and steering
it through the rocks. The situation
is perhaps more easily understood b.
stating that henceforth the motto o.
| the business became Service"
| The natural upshot of it was that
| before long Edward Beanhead's en-
| ployer summoned him up to his office
| and informed him that he was getting
| old Che was seven weeks older tina n
| when we began with HIND, and that
| he was now prepared to retire to a
| monastery or 20 a golf club. and tina I
| IL Edward wanted the business he
| could have it,
Hence at the end we see Edward
| Beanhead sitting beside his desk, half
revolved in a revolving chair and
| with a beautiful stenographer within
| easy touch. There are two littls
placards nailed up, one on each side
F, of his head, bearing the legends Eff
| cheney" and Service"
And one wonders where are those
| fellows who were playing craps.
copyright, 1924