Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1924-12-27
PUBLICITY CAMPAIGN AROUSES
INTEREST OF PUBLIC
Wisconsin Manufacturers Associa-
ton Lays the Industrial Situa-
ton Before Wisconsin
People.

eff anyone were ever inclined to
say that Wisconsin citizens as a
group we're not interested broadly in
the welfare Of their state, the results
of the present Wisconsin Manu-
facturers' Association advertising
campaign would convince him that
the contrary is true" said Mr.. Carl
A. Johnson of the Gisholt Machine
Company, Madison, President of the
Wisconsin Manufacturers Associa- /
ton, in a recent interview.
e-wide-and even nation
wide-interest has been aroused by
this campaign The weekly messages I
of the Association dealing in pertin-
ent facts regarding our state have
been followed by many thousands of
citizens with increasing interest.
This is evidenced by the quantity of
letters received by the Association
Headquarters, asking for additional
information.
at has been the constant aim in
all Of these advertisements to deal
only with the facts Of the Wisconsin
Industrial situation in a calm and
dispassionate manner. Previous to
this time conditions in this regard
were much the same as those ex-
pressed so excellently by Mark Twain
one time when he said:
"There has been a great deal of
talk about the weather for years,
but up to date very little has been
done about it,"
This Association has felt for a
long time that if the people of Wis
consin knew of the conditions faced
by the states industries, many of
these conditions would be speedily
changed. The purpose of this
campaign has been to acquaint the
people with these facts And in no
sense can this be considered as a
purely selfish enterprise for the
benefit of the Associations member
ship, for it is a well recognized fact
that as industry prospers and as
agriculture prospers, the state and its
entire citizenship benefit 1t is the
money brought into the state from
outside sources through the sale of
farm products and the manufactured
products that keeps us all going.
The Story of Wisconsin, book
let which the Association has COM
piled, contains the facts of the Wis
consin industrial situation as the
Association sees them. This book
I let, which has aroused much COM
ment, is mailed without charge to
anyone writing the Secretary, Wis
consin Manufacturers Association,
First Central Bldg, Madison, Wis"
So strong has been the interest
aroused by this campaign, Mr.. John
son went on to say, that the COM
mittee of the Association in charge
of this-work has been encouraged to
Fcontinue the issuance of these week
lily advertising messages indefinitely.
However, owing to the congestion of
| the newspaper pages during the next
three weeks, it has been decided to
postpone these messages until after
the holidays.
| When the campaign is resumed, it
/ is the intention to continue it until it
| is felt that every newspaper-reading
citizen of Wisconsin realizes just
how big a part the producers of the
state play in the prosperity of all of
/ us.
/ To further this end prize essay
contest is contemplated. This con-
test will be open to all Wisconsin
boys and girls of high school age.
The exact title of the essay has not
been definitely announced. but under
! present plans it would deal in sub
stance with the material that has
been published in the Associations
advertisements.
Complete details of this contest
will be announced early in 1925 in
the Associations advertisements
published in the daily and weekly
newspapers throughout the state.