The Birmingham age-herald., 1924-03-12
APPROVE PLANS
 FOR ADVERTISING
Ensley Merchants, Decide On Liberal Use Newspaper Space
 As Trade Stimulus.
(ENsLEY BUREAU1

The Ensley Associated Merchants met Tuesday night in the Masonic temple where several thousand dollars was raised for community advertising in Birmingham daily newspapers.
 The meeting was presided over by P. H. Taylor. president, who opened the meeting by declaring that Ensley was face to face with great opportunities and the best way of grasping them was to, blaze forth to the world the fact that "Ensley Serves the World" the latter being the official motto of the as- sociation. The suggestion as to the budget for community advertising was discussed by several of the leading busi- ness men of this community, includ- ing Samuel c. King, vice president of the Bank of Ensley, than whom there IS no more progressive advertiser in { this district. He explained the financial details of the plan as broadly suggested, and recommended to the merchants it's adoption. He referred to the announce ment of George c. Crawford, as to the new plants for the Fairfield -Ensley dis trict, and declared it wise to follow up that announcement with the sug- geSted progressive step.
 The budget for advertising, it is said, will be subscribed to by all of the mer- chants of this section. That will be followed up by special bargain days rnothly, wherein all merchants will offer to their patrons a special bargain to be secured on specified day. This will call for individual ads in the newspapers, and by other mediums, and will be separate and apart from the funds to be secured for the community endeavor.
 The most enthusiastic support was given the idea at the meeting Tuesday night and there is apprehended little trouble in getting the appropriation from the wide awake merchants of this community.
 This meeting followed the regular luncheon of the association held in the Walkers cafe Tuesday, at which representatives were present from the civic clubs of this section, including delegation from the Federated Wom- en's clubs of Ensley
 z Age.Heraid Transmits News-The announcement by George G. Crawford, president of the Tennessee Coal, Iron and Railroad company, regarding the open hearth furnaces and the sheet mill to be erected at Fairfield was given to the meeting of the Ensley Associated Merchants Tuesday by. The Age-Herald bureau,% The Ensley offices were ad- vised from President Crawford's office of the announcement and a copy of it was read to the Ensley correspondent.
 The news, which was cheered to the echo by the assembled merchants, was tAe first official intimation here of the substantial program. The associated n tC fn hn vNIa oo1 with the fact that The Age-Herald was considerate enough to transmit that tre- mendously significant announcement to their meeting and President Tyler and other leading members congratulated The Age-Herald offices for their thoughtfulness.
 Committee To Meet-The committee drive will meet Thursday afternoon at in charge of the Howard High school 2 80 o'clock in the offices of M. H. Mcdowell. Subscriptions will be re- quired from all residents of the ter ritory, west of Fairfield, Mcdowell said yesterday that the campaign would be vigorously pushed and it was hoped to obtain the money needed which is $25,- GOO at the earliest moment.
 There will be appointed committee to direct the solicitation of funds and and other details will be worked out at the meeting Thursday.
 Mrs. Horton Dies-Mrs. Richard Horton, aged 46, died Tuesday morn ing. She is survived by her husband, T. B. Horton, and four sons, Birge, Earl, Guy and Charles. Also one daughter, Miss Ruth W. Horton. The remains will be shipped to Collinsville Wednes- day morning for interment by Echols & Angwin.