The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1924-06-05
CITES THEIR
VALUE To
NATION
President Declares Body Is
Strong Force for Home
Owning Country

FreSluenC COO11Qge To-Day re"
ceived the 5000 realtors attending
the national convention here. He
met with them in the south
grounds of the White House
shortly after noon and made a
short speech.
Strong Practical Force.
"You men represent" President
Coolidge said, zone of the strongest
practical forces working to make
ours nation of homecoming fam.
lilies. You are entitled to be ap.
plauded for all you have done and
are planning to do in this direction.
Second only to the devoted woman
hood that must always give to tho
home its character and its inspira-
ton, l greet you, the advance guard
Of the national home movement.
you have an especial duty in
this movement of seeing that in.
Vestments are made on a sound
basis that will give the purchaser
a bargain that he can always find
fair and a motive for completing
it. In that direction lies good citi-
zenship."
The President told the realtors
that yours is one Of the biggest,
most important departments of &C.
tivity in the nation"
Sellers of America.
mo other business group con-
tributes more effort to establishing
full appreciation of the great pres.
emit and assured future Of the coun-
try" he said. You are purveyors
Of cheer, confidence and soundly-
based optimism. You are in "a very
literal sense the sellers of America.
You have sold it so we'll that it is
recognized everywhere as the best
buy in the world"
Furnish a home complete from
radio to potato masher, not over
looking a 'flivver' in the garage,
was the advice given realtors as.
sembled at the general session Of
the real estate convention at Keith's
today by Harry H. Culver, builder
of Culver City, Cal.
Mr.. Culver emphasized the re-
sponsibility of the realtor in sub
dividing a new city section. He de.
clared no new division should be
sold and then deserted.
The morning session was given
over to the annual meeting of the
Ideal Realty Company, of Home
town City," hypothetical firm
whose departments were represent.
ed by speakers on the various
phases Of the realty business in
order to demonstrate on one pro-
gram the work of all branches Of
the real estate business
1.-THE tide of workers from the
country into the Industrial centers
Of the United States has stopped, i"
B. F. Faast, of Eau Claire, Wis,
declared. 'In fact there is a def
mite back-to-the-farm movement now
under way" added the speaker, who
Is chairman of the farm lands divi.
sion Of the association.
Mr.. Faast told realtors the farm
lands division is encouraging rural
planning, establishment Of country
parks and Fairgrounds, community
halls and the undermining Of the
farm homestead. His opinion Is
that the farmers, through better or.
CARNATIONS, are putting up a strong
fight for better marketing and
financing.
Some of the successful phrases
OF advertising were reviewed by
Mrs. w. H. Wright, woman realtor
Of Chicago, who spoke on Getting
Business Through Advertising"
The phrases, "thirty.one good rea.
sons for buying this two-flat build.
ing" "elm-shaded sandbox for the
children" and household drudRery
eliminated In this domestic science
Kitchen" were cited as ones that
attract more than ordinary atten.
ton. The advertisement, Mrs.
Wright declared, Is lone of the
most potent forces in our modern
life"
Other speakers at the session in.
cluded Col. P. Lincoln Mitchell
president Cincinnati real estate
board, whose subject was How He
Made a Record in the Brokerage
Department" George H. Taylor, OF
Chicago, manager of the mortgage
department, who spoke on develop.
ment of this department of a realty
business; and William H. Ballard
OF Boston. who told how the prop.
erty management department may
be made productive of profits and
clients for the realty company
Ivan o. Ackley, of Chicago, pre-.
sided.
Trips around the city and to
Arlington National Cemetery are
features on the days program of
entertainment today. An, automo.
bile tour arranged especially for
women visiting the Capital started
at $50 o'clock from the Willard.
The trip to Arlington for all real
sWsW sta'ted at 3 o'clock from,