Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1924-03-26
STORES DRESSED IN SPECIAL
attire FOR FINEST EASTER
OPENING EVER BY MERCHANTS

Hundreds of Waterville citizens
thronged Main street and the stores
last evening to enjoy the finest
Easter opening ever arranged by
the merchants OF this city. Prac-
tically every store was dressed in
special attire for the occasion with
beautifully decorated display win
dcws and tastefully arranged interi-
ors. Many Of the stores had spe-
ciai instrumental music and one
store had a radio set in full opera
ton In front. The stores were open
simply for exhibition and no sales
were made last evening. Everyone
was invited to come in and look over
the wonderful displays of spring
goods to hearts content.
The Emery Brown Store
The Emery-Brown store was in
reality recreation of summertime.
Birds sang merrily. from tiny cages
surrounded by picturesque lattice
work upon which Morning Glories
were creeping, the scent OF precious
perfumes filled the air. every count
er. desk and alcove was entwined
with bright color. either from dress
goods or some draperies Of f1imsy
metal lace in silver and gold. Crowds
u pCcpiS, yOuilS anu OIu, IlUCkeu
through the doors from the time Of
opening after supper until the close
of the evening, some visiting every
department of the big store, others
taking in the ground floor and base
ment. while still many were just
contented to gaze at the beautiful
decorations about the walls and lis
ten to the strains of the orchestra.
This store, from the outside, pre-
sented an unusually attractive ap-
pearance. In the north window a
gray crepe Romaine dinner gown
ornamented with sun burst beading.
was especially well liked. A Poudre
Bleu party dress with its trimming
Of silver lace and crepe Elizabeth
was very pretty. In the same win
dow an evening gown in Poudre Bleu
of Japanese crepe with silver trim
mings could not fail to catch the
eye of the most Indifferent passerby.
There was also neat little coat Of
poira twill with caracul collar.
Vases of pinks adorned the front
of each window display and sets Of
ear rings with glittering jewels.
hung suspended on glass holders
ABOUT the window. Two beautiful
platinum fox pclts were shown in
the north window. These furs were
imported especially for the opening
and they received large amount Of
attention.
The south window showed strips
of Brocade Canton crepe silk in
Poudre Bleu and q handsome dress
gown with pearl trimmings. also
two delicate hats in Poudre Bleu.
On the ground floor the appear
ancc OF lattice work with the Morn
ing Glories entwined about 1t was
very noticeable and created no lit
tie favorable comment. Dazzling ar
ray Of color was cast over the en-
tire floor by the lights rejecting
from huge bouquets of pinks. JON
quills. green ferns and bows of sill
very lace. A fine display of Malin-
sons silk goods was shown in the
silk department, among which the
Pussy Willow and several other va
rietics were very attractive. There
was also n nice stock Of cotton goods
In all kinds of shades and finish on
this floor.
The secnd floor contained an ex-
cellent showing of spring gowns
dress coats. misses and childrcn's
blouses and capes:. The third hoor
was brilliant in the elaborate dis
play of spring hats and assorted
STYLES Of spring wear for ladies'. A
line of hats. espe tally designed FOR
matrons. attracted much comment.
Throughout the store the beautt-
full decorations of lilacs and Morn
ing Glories arranged artistically
about the walls in each department
blended favorably with the brighter
colors of the goods. These flowers
were all made by the girls In the
store and many were hand painted.
They numbered about 5000 In all.
The canary birds were loaned to the
concern by Luke Ivers of this city
Wardwell Dry Goods Store
The Wardwcli store windows were
made attractive by large display
of misses and infants goods suitable
for children six months Of age to girls
of the age of IA years. The south
window was used for the special dis
play Of Betty Wales dresses and
gowns. An afternoon dress OF navy
charmeuse was very effectively braided
i'm white. A dinner gown shown IN
gray gcorgette with Persian embroid-
cry was also a great addition to the
exhibit, and another attractive dress
which was for afternoon street wear