Evening star., 1924-07-12
new MARKET PLAN
TOAVO|D SURPLUS
Cooperative Control Aims to
Prevent 0versuppIy and
Sharp Price Cuts.
BY J. C. ROYLE.

Special Dispatch to The Star
NEW YORK, July 12.-Now that
the cash for the crops of the country,
both grain and fruit, is beginning to
now back to the farms in constantly
increasing streams, the effect OF CO.
operative marketing and grower con-
troll is becoming more and more ap-
parent. Those are the factors which
are making headway toward taking
care of surplus products. So great
menace has surplus Of farm products
become that the Sears, Roebuck Agri-
cultural Foundation, in close touch
with agricultural communities, pre-
diets back town" movement to
decrease producers and production
and increase consumers. q
Modern facilities have SO enhanced
production, according to- Wheeler
Mcmillan, midwest agricultural ex-
pert, that the average American
farmer now produces two and one
half times as much as the European
farmer.
Markets Overlooked.
"The principal reason farming goes
not pay as well as we would IKE, ne
continued, lis that the American
modities than the markets can ap-
sorb at profitable prices. Ihere Is
no assurance as to When loreisH
countries will be able to pay TOT niote
than they are buying now. America
best market is the domestic market:
/ do not agree that the growth OF
cities is a menace. Unprohtapie
agriculture, long continued, Wouio
be q greater menace.
!. Leaders in the cooperative hoSe
ment in agriculture ,sa r.msdv assd which
will obliterate the danger OF sur
Mus production Ralph P. Merritt.
president of the Sun Maid Raisih
Growers Association, declares that'
through application Of this; this .co-opetdx h;.
oreaniza Non had been reduced from
sis, O0O, 900 in January. 1923, TO less
than $4,500, 900 today, ana that' "niie
the largest annual sales ever naoe
previously by the organization WeLe
I4O. 600 tons, raisins now were NOV
ing into consumption at the rate OF
100000 tons year. with the re-
mainder Of production going INTO
converted products.
Grower Controls Vital Factor.
THE philosophy of our merchan-
dising" he said, has been 1ounoed
on the fact that the raisin assocla-
ticn has for distribution to consum,
ers only what they, will take, ana
that the balance OF the crop must
be converted to other uses.
An interesting and successful ex-
pertinent in cooperative marketing
is now in progress on the niue
known Door County peninsula OF
Wisconsin, considered untll r lew
years ago as a complete waste. -FOUR
hundred fruit growers are now PICK
ing A cherry crop of 100000 cases. OF
an estimated value of s1,000.O00- The
growers have built up unifled mar
keting system that assures members
the sale of their products.
Big Surplus Cherry Crop.
The present crop is large and prices
are not expected to be up to the
ganization is prepared to can the
surplus and avoid glutting the mar
ket, according to j. w. UilsDerger,
manager of the concern. About one
fourth the fresh fruit will be mar
keted in Wisconsin, Minnesota, North
and south Dakota, Iowa, Kansas.
Missouri. Illinois, Indiana and ONO
after being preceded in the grow
ers' own plant. The surplus VIII De
canned, 25 per cent fed to the spot
market and the remainder sold as con-
ditions warrant.
The fruit is being picked largely
by city boys sent to the peninsula
through arrangement with the MIL
waukee y. NJ. &. A. Inc youngsters
are housed in good camps under care
full supervision and gain an outing ~ IN
the country as well as wages. The
canning of surplus fruit also is being
extensively practiced by the Georgia
Peach Growers Association.
Grape Shipments Start.
The heavy fruit shipping season is
now under way in California and be
fore October it is estimated that be.
tween $4,000 and 10000 carloads will
be moved. Adequate transportation
facilities are regarded as certain In
view of the additional refrigerator
cars added TO the equipment of the
Southern Pacific, Western Pacific and
A., T. and S. +. roads in the last year.
Grapes will form large part of the
eastbound shipments, as the crop this
year will equal or exceed that OF
1923.
More than half the California rice
crop, which is expected this year to
exceed 100000 sacks and which is
handled largely through cooperative
organizations, is reported to have been
contracted for by Japan.