Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1924-06-11
Cow Is Important
Figure in Industry
Remarkable Variety of Arti.
cles Made From Milk.

Washington.-"If the humble cow
ever aspired to trademark her prod
ucts the average shopper would be
amazed at the labels Made from milk
which would adorn his purchases
purchases ranging from horn-rim spec
tacles to chessmen, magazines to ra-
dio SETS" says a bulletin from the Ma
ton headquarters.
Consider debutante's ball, which
is a most inappropriate place to con-
template the unrOmantic COW. The oc-
casion would lose much of its glamOr
If the COW didn't supply the milk
which helps provide many other ad-
1uncts than the ice cream.
Wonder maiden's FURNISHED golden
hair is kept in place by tiaring comb,
made of milk; she toys with milk
handled fan; she made her toilet
somewhat hastily with an array of ar
ticles largely made of milk, because
she received her belated invitation
from prOcrastinating young man
through a telephone receiver made of
milk. She is jotting down her dance
engagements on a program made of
milk, while she chats during intermis-
sion with an escort flecking ashes from
cigarette in a milk-made holder.
Sounds a bit far-fetched, doesn't
! it? But 8 per cent of casein in cows
milk today is the raw material for a
Kaleidoscope array of manufactured
products
"Nor does this take into account
that, for every six couples at the
dance, somewhere in the background
is one COW. For at our present rate
of consumption every twelve persons
consume the milk product of one COW.
Milk as staff of Life.
Bread has a reputation for being
the staff of life, but milk more nearly
fultills that definition. Substitutes
for our customary breads may be had;
but th9re is no substitute for milk. Our
civilization depends literally upon
plentiful supply of good milk.
Even the elimination of the casein
from milk, the element which pro-
vides most of the by-products, would
be inconvenient. Chemically, casein is
the principal heterogeneous constituent
| of milk; popularity, it is the 'curd' and
Its FIRST and principal use is for
! cheese.
"Our animal immigrants have been
neglected. Their Importance deserves
q society of their descendants. Eco
nomic geography has been influenced
| by the animal winners Of our West
! When, in 1926, a packet of the Dutch
West India company landed on Man
haitian island with a cargo of domestic
animals and agricultural implements
it paved the way for a principal indus
try of the Empire state of 1924. Eco
nomically, the New Amsterdam set
tiers were cheesemakers.
after the Black Hawk war, in
1882, the progeny of these settlers
shaped Wisconsin's economic destiny
by driving their covered wagons I'D
the west shore of Lake Michigan.
Wherefore Wisconsin last year pro-
duced 100000 worth of cheese.
"The very names of cheeses-
Cheshire, Gorgonzola, Edam, Cheddar.
Parmesan, and many others-read like
a gazetteer. The genealogist, Sher-
lock Holmes of the family tree, might
get important clues of peoples origin
by the cheeses they eat.
''There is a fascination, too, in the
making Of cheese. The spherical Edam
cones are reputed to be dark red to
this day because, in the days before
pure food laws, consignment was
tinted with harmless solution of car