Evening star., 1924-07-27
YOUNG GENERATION
PROVIDES MARKET
Desire for independence
Makes Possible Increase of
$4,000, 600 Cars in Service.

People who speculate as to the fu
ture domestic demand for automo-
biles and who occasionally reach the
conclusion that everybody has an au-
tonobile are overlooking the younger
generation and its desire to be indc-
pendent of it's elders transportation
facilities, according to a statement
Of the research committee of the
Washington Automotive Trade ASso-
citation.
The committee finds that there is
growing desire among young people
to own and operate cars Of their own,
a desire that is being satisfied as
quickly as they are in a position to
buy.
Just as every young married cou-
pie want a home of their own. SO do
they want private garage with their
own car" the Washing gton Automotive
Trade Association statement reads
Merely having car in the family
no longer answers the purpose
Within ten years time 1t viii be pos
Sible to increase the. number of cars
III service by at least 100000 with
out going beyond the market of those
young people who are just starting
in business.
by the growing generation has been
underestimated as result OF the fact
that until recently middle-ageu peo-
pie depended upon their sons and
daughters to drive the cars Tor them.
When the young people did the driv-
ing exclusively, they could use the
family car about as they pleased and
there was no real need for them to
GUY cars of their own Today the
situation is quite the reverse. People
well past so are driving their own
cars, and are finding so much need
tor them that the younger people IN
the family are actually handicapped
This is developing Il new desire, ana
thus a new market.
"If the automobile had remained
mere plaything, car to every 10 or
20 persons would have been ample;
out with Young and old finding new
and varying uses for cars. the time
IS approaching when every normal
responsible person viii need car OF
mis- or her own This VIII increase
registration beyond the rosleSt pre-
dictions of the optimists.
TT is merely natural development
which few persons were quick enough
20 foresee. Real estate men nave
ket created by the rising generation,
but it is new to the automobile IN
dustry. There are plenty of homes IN
the country for every one, but the
younger people want homes Of their
own, and for that reason real estate
never approaches d saturation point
under normal building conditions
There are automobiles enough IN the
country to carry all who have time
o ride, but that doesn't begin to
,atisfy the man who wants to be
Independent.
"This buying has been more in evil
Ience to members of the Washington
automotive Trade Association this
)ast June than ever before in the his
ory of local motoring. Newlyweds
fastened to buy cars of their own,
while their elders. not to be put on
he shelf promptly ordered new cars
With controls that made it easier for
hem to learn how to be their own
hauffeurs.
Transportation is becoming a
rreater and greater factor in modern
ife, and too many people forget that
t is only a few years between skates
nd motor cars, and that, once mo-
orist, one has many years in which
o keep on buying and using cars.