River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1924-01-17


given out showing various uses of
milk. The merchants furnished the
material.
At Maiden Rock the evening pro-
gram was attended by 200 people.
Three business places made special
window exhibits and 6 displayed
posters. The High school trained
two 4-minute speakers on the value
of dairy products as foods for health
and growth.
The evening program at Elnwood
was attended by 200 people Twelve
special window exhibits were put up
by business men. Ten windows dis
played posters. Elmwood offered
special prizes for window display
advertising Dairy Products Week.
A dairy luncheon was given at the
| Auditorium by the Home Economics
Dept. of the High school and around
400 people were served.
The Spring Valley evening pro-
gram was attended by 900 folks
Eight business places had spa' iai
window exhibits, and - displayed
posters. A Ladies' Aid c&vn Dairy
Luncheon at which $50 people were
served.
The evening program at Bay City
was attended by 100 people. Zen
windows displayed posters during
Dairy Products Week.
The Plum City evening program
was attended by 400 folks. Six bust
| ness places made special window ex-
hibits in this village and three dis
played posters. A Dairy Luncheon
was given at which 800 people We're
served. A Dairy Food Contest was
given for the Domestic Science
Glass Special prizes were offered by
local business men,.
The evening meeting at the Hager
City school house was attended by so
people. Refreshment from dairy
4
| Students from the Prescott,
Maiden Rock and Ellsworth High
schools took part in the county wide
Song Contest. Special prizes were
given at Ellsworth by the Ellsworth
Improvement League, besides those
given by the County Committee.
The County was divided into z
districts for the countrywide Poster
Contest for children in grades to 8
inclusive in rural and graded schools.
Posters from these districts were
sent to z central points and every ex-
hibit numbered considerable over 100
| posters. Special local prizes were
given at Elmwood and Ellsworth be-
sides those offered by the County
Committee.
| All weekly newspapers in the
county gave a great deal of space to
advertising Dairy Products Week BY
printing many various articles, anC
using many features to catch the
readers attention.
! The following business places adj.
vertised the campaign along with
their own advertising: Hove-B Buck
ner Co., Ellsworth; Prescott Lumber
Co., Prescott; Zauft Bros, Spring
Valley; Carlson's Clothing House,
Spring Valley; H. E. Doolittle, editor
of the Pierce Co. Herald, Ellsworth
| put in special advertisements on
Dairy Products Week
The following banks in the county
did some splendid advertising in re-
gard to the Dairy Products cam
paign: First National Bank, Elm
wood; Bank of Spring Valley, Spring
'Jalley; Citizens State Bank, Ellis
worth, and Farmers State Bank,
Spring Valley.
The st. Croix Poster Co., Still
water, Mimi, donated full space free
of charge on two of their bill boards
in the co-hty for a Dairy Products
Poster.
Other methods used by the County
Committee to advertise the campaign:
1900 windshield stiekers for autos,
and 10000 labels used on mail by
business men and on bottles by dairy
men were distributed. Slides were
also used at movies week before the
campaign opened.
Many schools in TIE county put on
special programs, either alone, or in
connection with community club.
The following schools reported;
Fischer School, taught by Vivian
Ccmbacker; Lindgren school, taught
by Mrs. Joyce Boles; Drake school,
taught by Edna Smith; Brookside
school, taught by Hilda Kassen;
Forestville school, taught by Title
Maier; Wilson school, taught by
Miss Mor1-icn1,. Gilman CaDfa,. cobaol