, 1924-10-08
NEW S%TUDEBAKERS PROVE
TO Be VERY POPULAR CAR

According to official reports from
South Bend, the new Studebaker
models announced September 14th
have made a decided popular hit.
the sincerity of which is being ev-
idenced by a steady increase in or
ders. The new type car, called the
Duplex, which takes the place of the
customary open car. is proving es-
pecially popular everywhere. The
Duplex has an all steel body, which,
by a very unusual roller side en-
closure, can be converted into an
enclosed car in half a minute by
drawing down the roller side en-
closure. The steel upper structure
of the body is made strong enough
to mou the rugged steel rollers
and room is provided to conceal
them When they are rolled up. This
new type car is as snug and COM
Portable as any enclosed car when
the enclosures are down and fas-
tened-and of course open car airi-
ness and freedom are obtained when
the enclosures are rolled into the
roof. At this season of the year a
a which combines both open car
and enclosed car double service is
especially popular.
The price is no higher than that
of the former open car.
Handsome Closed Cars
There is also a complete variety
of unusually handsome closed cars
including five and seven passenger
sedans; three, four and five pas
senger coupes, and three berline
type bodies.
1t is interesting to note that all
the new duplex and closed models
carry a plate stating that the bodies
are by Studebaker.
This is the first year that the new
$40, 900 900 closed body plants are
producing all of Studebaker's closed
bodies. New and modern equip
ment, it is claimed, not only have
effected great savings in manufac-
turing costs but new advantages of
construction have been made pos
sible which greatly improves the
frame and panel work of the new
bodies.
1000, 900 See Them
THE new ~Studebakep cars" Pres
ident A. r. Erskines' statement con-
tinues, ANNOUNCED this month ere
ated tremendous interest, kilograms
from u dealers and retail branch
es report over 10000 people
visited their show rooms the first
three days ars were exhibited. Such
a remarkable demonstration of pub
lie interest is without parallel in
the history of the automobile bus
mess. Subsequent kilograms from
dealers and branches show orders
received from the first
week were more thai $500 cars,
which is two and one-half times our
weekly capacity and at a rate of
nearly a half million cars a year.
Practically all orders were for cars
equipped with standard two-whecl
brakes. Orders for Studebaker by
draulic four-wheel brake equipment
offered as optional, were negligible.
Public attitude toward four-wherl
brakes is thus revealed as that of
Indifference"
That approximately 1900 people
are on the payroll of the corpora
NlOn at It's oOulu btuu DldnlS. as
the information procured from of
fetal sources recently. Not all OF
these, however, are employed in the
factory proper. some being employed
in the offices. Production in the
South Bend plants is nearing the
peak, 800 cars daily, it was added.
The Detroit plants are also nearipc
their capacity of 200 cars a day ard
the employment peak of 12,00O
men.
Capacity Production Soon
September production, Mr.. Frs
kline states, will reach 5000 cars,
and October's schedule is $4,000,
approximately the capacity of che
company's combined plants.
The Studebaker corporations net
profit after deduction of taxes in
the current quarter, will exceed
81, 900 900, with sales of about SIS.
600 cars, it was made known By
Mr.. Erskine.