The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1924-04-02
To
CLOSE PART Or
9TH St. STORE
Win Close 1922 Seventh
Street Northwest and
Rent It Out at Once
$4,000 STOCK TO GO
Sale Is Necessary to Re-
duce Stock Sufficient
to Make Change Possible

The decision Of Robert Berberich's
Sons to close part of their
large Seventh street shoe store is in
line with the best economy OF
valuable realty property and comes
after several years Of consideration.
Joseph A. Berberich, who with
his brother, Robert, jr., conduct the
Berberich business, said: For
some time we have considered this
move. Our Seventh street store IL
one Of the largest, II. indeed not
the largest shoe store in Washing.
ton. Its location on upper Seventh
street, between L and M, makes it
semi-neighborhood store. 1t has
a 60.foot frontage and is 100 feet
deep. This, Of course, gives US
great deal more room than Is
necessary. The firm Of Robert Ber.
berich's Sons own the building
and after reducing our tremendous
stock to a point where the move
is possible, we will rent No. 1922
Seventh street, and sell the fixtures.
Our business in the Seventh street
store will then henceforth be con.
Quoted from 1116 and 1920 Seventh
street, where we will stiIl have
ample room, and at the same time
we can give our customers even
better service"
The house of Berberich has an.
nounced stock reduction event in
connection with this move that
promises to be one Of the most
stirring shoe events seen In Wash.
Ington in q decade.
The Berberich Seventh street store
carries more than 500, 900 stock Of
fine nationally known trade-marked
shoes, rubbers. hosiery, novelties
and findings. Before they can
move out of 1922 Seventh street
this stock must be reduced very
markedly. An ordinary sale with
the usual discount was not consid.
cred sufficient to reduce this
100000 stock in the time allotted.
Great losses must be realized on
such a move as this, but the pro.
prietors decided it was econom.
Ically sound.
One Quarter and One-HaIf Off.
For q limited time, or until stock
Is reduced enough, the entire
Seventh street stock will be offered
at one-quarter and ona-half off.
This is probably the greatest ''cut"
ever made in Washington on fine
footwear, and, coming as It does Just
before Easter, should send thousands
to that store.
It was pointed out at Berber-
ich's yesterday that thousands Of
dollars worth Of Easter footwear
has been arriving during the past
few weeks, all Of which goes on
sale at prices reduced one-Quarter
and one-half.
Only Regular Stock on Sale.
The Berberich stores have always
been noted for, their fine quality
footwear; and. Of course, only their
regular stock will be offered to the
public. The Berberich stores have
never bought sale Shoes" broken
lines" and other odds and ends fire.
quently seen advertised. Inasmuch
as Berberich's have nationally
known trade marked shoes, their
prices are well.known to most OF
the people. It is not difficult to
convince a shoe buyer that a stand.
ard nationally known shoe at a
known retail price Of say Sc or $40
would be a most advantageous buy
at So or IS.
A legitimate reduction of ono
quarter and one.half is too strong
a magnet to resist and the Berberich
Seventh street store should be the
busiest spot in Washington while
this sale is going on.
The House Of Berberich was
in 1858 by Robert Berberich,
ST., and enjoys the reputation of be.
ing one of the finest shoe establish.
ments in the country.-Advt.