Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1924-10-17
IN OUR
VALLEY

- Hi'N new M>tiaI''rindn 3nd Tor many
years connected with the Mission Timc>.
believes there il an opening in the Val
ley for another magazine. and in n
statement which he sendS 10 The II raid
he announces the launching of The
Lower III" Grandc Valley Magazine
Here Is his outline of the magazine y
poli'ieS, personnel etc:
The full control of the magazine
policy lies in my hands. bui staff at
feature writer's hrs been secured ia
order that the magazine b. representa-
tiv, and authoritative
Mr. u. t. tolp of San Antonio. Of
the a. = L. and Glaci,r-in-t.uif High
way. and member Of the Texas State
Park Board; :. l.. Hardin. supcrin-
iendcnt of the Mission public schools and
- prominent Eotarian. II. \. DHrirn ~
Brownsville. president Of IA, Rio Grand.
Railway Company; Harry J.. Sexton. fni
years with The brownsville Herald. bui
now publicity agent for the Texas Citru-
Fruit Exchange; %. :. v Ross. Sccr"-
tary If the Nall'y Chamber Of Com
merce: Virgil y. Scott of /apata. an
other pioneer ncwspapcrman. but now
IN 'he service of the federal govcrnm' nj
and other prominent writers viii handle
the feature articles in tn November
edition.
The policy ~ the magazine. broadly
stated. IL 10 tell the truth about th.
Valley, avoid rnianEling alliances. anc
keep ~ far away from hot air system
of news reporting as p"sSib" The maSa
line is patterned after Sunset Magaziu,
81 ttI a..
the Saturday Evening Post. sup
alcndarcd white cuy"r III Two colprS
the inside of heavy book stock. All new
illustrations will bc used.
The program of the magazine has
been approved by prominent Valley -itcs
as the best publicity medium yct at-
tempted. musizinr that viii meet th,
approval of iis home readers and foreign
read'r alike
Mr.. &. +. karchcr of san Anionio
and McAllen has been placed in charge
ci the advertising department.
With background like that. Mr.
.Isffr"ys should have no difficulty ~
putting over" his new venture. ana wc
wish mm The best of good luch.
Nat Wctzel of Raym"ndyillc. who re-
,ortcd recently that several thousand
frogs had lrit good home ia u rond
"a his place and started north for th'
marshes 81 Louisiana, has given az hope
of their return.
With no frogs to worry him, Mr..
Nctzu has turned 10 publicity work ana
has ISSUED an interesting irailrt ~ i;l5
inondviIl. aud the wonders ana p"s,ibii
/.
,ral copies oi which have reached The
Herald
Here are few extracts from the leaf
let:
Keep ~ Keeping on ~ RAYMOND
VILE Willacy County. Texas
The New Part Of the Lower Rio
',rand' Valley"
"'Where the old &c, young and The
Young never get old lNlrnrs.' Mr.
'vctlcl himself hr'- IN the latter cins.l-
~Thrc hundred days ~ sun, .nc
every year
Thu, one can we'll understand why
I-adore Mcrtz. the new publisher OF the
Wila,y County News has placed hls
ilth IN Willacy County.
Anl Il you want ~ know more about
Wrlla,y county. just write Mr.. W'tzcl
himself.
The busy" sign is out now IN thr
office of Deputy Federal Game Warden
Il. II Camp.
Hunter, III thr Lower I;ip Grandr
Valley aud along ih' lower coast are
,"utcntiug themselves tprc>cnt with an
"rcasional shot at plovcr and white
wing. hut their real interest i cen "r' q
mo nihe approach If November !. ihr
opening date for the duck and goose
shooting season.
Ward. Camp has no selfish interest
10 enforcing the lmc laws. With him
IFS q matter al conserving our game. q"
thr point where hunting viii ~ con
tinuou~ sport down the years rather
than IN ~huo, everything nov and l't ihr
later years take care ~ them~rlvrr.
All that Warden tamp asks D. that
hunters observe the law. to their own
hncfii as Well ~ THAI of the state. 4.
,;ct out your guns and polish.
The fund VI SlW which The Herald
has been urging ~ hc raised 10 :" t"-
vard the expenses of Louis VI. "
never. county farm agent. on hi~ trip
to Florida with Valley citrus irui gro"
rrs. II now within <lo nf the goal
hddiinna contributions hay" been I'll
,cived. including So from 4 fund Y Y
over from recent citrus truil S'h""'
winch committee members decided u"
turn over fo Mr.. AlSmeyer. ca>h con
trihuiion of =. and others n fellow 4,
san 'niin Light. 81; san Eenitn fr'u
'o. 81: John II. Hunter 81 ~ Jar"ih'
-. and with $50 previously reported. th'
to.al is 500
nEIng tT,NC CAFE