Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1924-11-14
To Advertise Maine
Continued from Page One)

through the homes and the smaller
business concerns dependent upon
the disbursements that they make.
"The continued prosperity Of these
Industries Is likewise a matter of
concern to the state. Concrete aid
in the problems of our industries
seems difficult for the state to fur
nish but it may help very greatly by
contributing in every possible way
to more harmonious relations be-
tween all concerned, with a due re-
gard for the rights and the obliga-
lions Of all. Children flourish in
happy homes. and the industries OF
our state are far more likely to
prosper in an atmosphere of Co
operation.
Meanwhile it fs~the concern OF
the state to see that the oppor-
! tunities which it possesses for SER
vice to the nation are not neglected
This is our obligation both as good
citizens of the nation and in the
exercise of an enlightened self-inter-
est. BY the proper development OF
our advantages all will prosper.
Maine has unrivaled attractions
for the tourist. California and
Florida have shown beyond a doubt
that tourists bring development In
agriculture, in industries, and In
commerce.
THE tourist industry leaves direct
Iy the sum of approximately fifty
million dollars within our midst and
this benefits almost every COM
munity. These tourists are willing
to pay well to enjoy our scenery and
our air and they take none of 1t
away with them and leave much OF
I,1~ I1t1
are constantly passing among the
agricultural and Industrial oppor-
tunities which we have to offer and
it Is our duty and privilege to see
that they are properly displayed. In
this way our state may reasonably
anticipate a healthy growth in every
fine.
For three years now the Maine
Publicity Bureau, through private
contributions, has been advertising
the resources and attractions of our
state. 1t Is time to consider whether
or not We may now supplement their
activities by other means. 1t would
seem to me regrettable. however, to
create any State Bureau for this
purpose. Departmental problems al
Augusta are already entirely suf-
ficient. 1t seems to me unwise that
to such an end should come from the
State Treasury. Appropriations
which do not represent the consider
ed action of the citizens would fail
to a substantial extent Of their pur-
pose. Publicity must be backed up
with very real service II 1t is to he
effective. The profit is made on the
customer who returns.
Neither the Legislators nor any
agency which they could call into
being can care for our visitors when
they come. That is peculiarly and
especially the problem of the citi-
Zens Of our state.
Every citizen of California and
Florida is a special committee to
receive visitors from afar and show
beauties OF their state. Every
citizen Of Maine has ample warrant
for a similar pride in the attrac-
lions of the State of Maine.
1.-The Legislature has wisely pro-
vided that any city or town may
appropriate any sum, not exceeding
one mill on a dollar. based on the
valuation of the preceding year, to
be expended and used for advertis-
ing its natural resources, advant-
ages and attractions.
1T seems to me We may wisely
consider whether this prudent pro-
vision does not offer the best
avenue of approach to the publicity
problem of our state. If each of our
municipalities as they awake to the
Importance Of this opportunity for
the healthy development of our
state shall take up in their several
town meetings or city government
meetings the question Of appropria-
lions for this purpose. every COM
munity will come to be properly and
fully informed as to the advantages
which proper publicity offers for the
growth of our state. Those num-
CAPABILITIES that shall deem 1t wise to
cooperate in the creation of a fund
to be used to this end will evidence
by their action that they are thor
oughly awake to the opportunities 1t
presents and this win guarantee
that the ! customers will receive
cordial treatment in the several COM
munities as they arrive.
an my Judgment It will be very
much wiser to stress what may
seem the more difficult and the less
productive method to secure funds
for such q purpose. since this
method will guarantee that our cit-
zens are very generally informed as
to the activity that is going on and
that they endorse its purpose and
are individually ready to cooperate
to carry 1t forward to success.
The remarks of Gov.-Elect Brew
ster were received with applause. .
Guy p. Gannett of Augusta asked
how the affair could get down to
practical details and how the Sec
tional feeling could be offset.
Mr.. Brewster said that the policies
to be followed must command the
confidence of the people. A city
An nnnkrihfHfA the