New Britain herald., 1924-08-15
EXTENSIVE PLANS
 0F FAIR OWNERS
VIII Make Their StOTt Even
 Gfeater Than Before

sNss Britain HilI have one Of the largest and best equipped department stores in this section of the country shsn the present program of alierar liens and Fem0delliRg being accom- plishsd al the FaiT department store on Main street alli have been e0mr rleted,a say PFenrieteTs of that place ol business,
 MeFkmen are engaged at the nress sni lime in changing the entire front CT the building, The space formerly occupied by The sample Shoe store and recently vacated by them will be utilized by the Fair giving the en- tire front Of 'he interior an added width in keeping with the general measurements of the rest of the place, A new type of Arcade store front will be installed, this being the first of its kind ever used in this section Of the country The windows will he enlarged and brought hack 10 ap- pronmately 20 feet A large double door will be inserted Tn the center which will do away with an eonges- lion experienced now in entering and leaving the store,
 Tn the rear of the present build inE, a new addition is nearing com pietion. When finished. the ear wall will he torn down and the floor space will he laid out in harmony with the rest of the interior. This will afford . working and selling space Of ap- proximately 2so by co feet New type windows have been inserted in the walls giving light from both sides. an unusual facility Tn the general line of stores. A new system of lighting fixtures will be installed throughout the entire store. intended to give the nearest approach to natural light that has been discovered.
 The entire place will be invested with new fixtures of a type which will enable the managers to improve their selling service and the various departments will have larger ard more varied assortment of merchan- disc on display. The aisles will be considerably widened and the pas sageways leading from one end Of the store to another will be as spacious as the slzc of the place will permit. The Fair department store has always been known as a crowded store and it is to overcome this handicap that the renovations will be made.
 Besides the spacious addition to the main floor, the basement space will be almost doubled in size. In the lower part of the new building being erected, a large storeroom is being prepared which, with the for msr store room, will enable the man. agement to have on hand at all times | larger stock of goods.
 A wide and spacious staircase will be cut to the basement and will be situated in the center of the main floor, and the entire interior of the building will be changed around. The new addition has been built in the manner of big factory without any pillars from the floor up. Steel the roof which will give a clear and vision to patrons when they visit this part. The work of | and renovating the store | will occupy some time. but business will be continued as usual in the present stand.
 The personnel of the business will not in any way be changed when the new place starts to operate, but it will be materially increased.
 The proprietors of the store, ,Messrs. Davidson and Leventhal. began in business in the present Fair Depart ment store just 13 years ago and they believe that, although the number Is considered unluclsy. that he future holds bright promises for hem and for the public in general. For this reason they decided to in- 'rease the size of their establishment. They are trying to perpetuate their ,laim that the Fair has, since the tart, been the greatest value giving tore in the city. With their new editions and better equipment, it is heir intention to do all possible to ; i've the public of the city better ervice. They believe that New Brit in Is going to prosper and grow.