The Washington times., 1924-03-12
RECORDOUTPUT
Of AUTOS IS
REPORTED
But Extraordinary Speed 10
Not Able to Keep Up With
Demand for Cars.
BY ROY c. HAYES.

DETROIT, Mich, March IL
Everything in the automotive IN
dustry is going up. This includes
costs, materials, labor, production.
shipping sales, prices and demand
for cars.
On the eve Of what 10 expected
to be the biggest season the auto.
mobile business has ever seen, fac
tory wheels are spinning at the
highest speed on record.
More cars are being made In
Detroit today than at any time IN
history. Production In the majority
Of the larger plants Is fast reach
ing capacity and should reach maxi
mum in six weeks, II present plans
are carried out.
Several factories have turned in
new production and sales records
for January and February, and at
least three have, made more in
these months than during any
months in their respective histories.
1t Ia interesting to note that in
many cases, these high marks failed
to supply the demand for cars for
immediate delivery, much less think
Of sending quantities of cars to
warehouses to help meet the spring
demand.
Shortage Of Cars Sure.
1t IL on this condition that certain
manufacturers base their prediction
this spring. On the other hand,
that there will be q shortage of cars
as rising prices have encouraged
many to buy now instead of in the
spring. thereby saving from $26 to
S270.
Records Of practically all the
larger companies business for sthe
last two months show increasing
prosperity and plans laid for the
next few months prove without
question that motor leaders are
confident of an unsurpassed selling
season this spring.
On his return from an extended
trip through the Southwest, II. H.
Rice, president of Cadillac, predicts
steady conservative prosperity for
the country as q whole. absence Of
disturbing periods of either infla.
ton or deflation, a substantial in
crease Of motor cac production dur.
ing the year and an increase of rs
per cent in the business of his own
company.
Oakland, Paige, Jewett, stude-
baker. Dodge Brothers. Chevrolet,
Ford and Overland have made re.
markable strides il. recent weeks.
Oakland broke all sales for sim
gle month, when IL February sales
exceeded those of the previous best
month by more than 1000 cars.
Sales show q 800 per cent increase
over those of the same month a
year ago.
Hupp's Schedule Big.
Chrysler production is running at
more than 100 cars a day. a re.
markable achievement for a car
months ago.
Hupp IS making about IFS cars
a day with the new club sedan COM
prising more than SO per cent of
the output. Seventy-fiva per cent
of Hupp production is closed cars
Plans call for a daily production of
200 cars within ten days.
In the last two months Buick
shipped from its Letrolt and Flint
plants 1887 freight cars of auto
mobiles. This inc,udel ten solid
trainlOads equally divided between
the two months.
Moon, now operating on a basis
more than 100 cars day, will In.
crease production rext week. to the
rate Of 1000 cars month. After
breaking oil production records in
January and breaking them again
in February. Paige has scheduled
an output of $500 cars for March.
Production fell short of filling the
demand in the two preceding
months.
Every indication points to a rec
ordbreaking spring business.