The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1924-07-02
RADIO To BRING
NEW TYPE or
ACTOR
viii Give TWo-Hour Program
Of Strong Local Appeal,
Says Manufactures

Ii y y 4
NEW YORK. July "A new
type Of actor Or entertainer viii
evolve from the present system Of
radio brcadcasting. according to
Charles Freshman. president Of the
Charles Freshman Company. INC,
Of New York, manufacturers Of
many radio specialties. Mr.. Fresh.
man pointed out at recent trade
nesting that new development
was about to take place in the
form Of entertainment used BY the
big broadcasters.
was not 80 long ago, Ger.
tainly within the memory Of most
OF US, that vaudeville became q
part Of our theatrical entertain.
manf. remarked Mr.. Freshman IN
the course OF his remarks. prior
70 the advent Of vaudeville en-.
tertainment development IN the
theatrical world, we had either se-
rious actors Of the so.caIIed legit.
innate stage, or. the low comedy
actors OK the burIesque and pan.
tomime. There was no in.betweeri
class, and the type Ut vaudeville
star We know today did not exist.
Appeal to Be Local.
The radio actor Of the future ii
going to appeal to q local audience
restricted to q radius Of about 400
miles, ana he must be versatile in
the extreme because he acts as his
own orchestra. his own curtain, his
own prompter and must give his
own announcements. He must IN.
troouce himself, put his auditors in
Pleasant mood, build up his act
INTO g unit. This may involve
everything from rendering q piano
selection and singing vocal mum.
Der, to 9 monologue and imitation.
dls voice will be the medium 81
MS act but his. style and material
atty. 80
Il may be claimed that few illdi.
viduals will be qualified to pose as
competent artists in so many ways,
put there are any number of
trained singers who can also play
the piano or violin, who have ex.
cellent speaking voices and who
can be witty in speech Just as well
as recite lines which are prepared
BY q dralnatist.
NY idea OF the ideal radio act
o. the future will be an evening
entertainment starting at about
S;So ana concluding about 1880,
Whicn Y only two hours, but dur.
ing this period the entries, pro.
gram win be provided by the artist
whose name viii be featured .by
the station at which he broadcasts
This artist viii have his own act.
his own presentation OF music.
humor, pathos, instruction and IN.
sptration worked out carefully TO
create the utmost realism among
those who are listening to him.
Every artist will adapt his act TO
his ability and previous training.
a New Musical Field.
The actor, who by the way NAV
DO an actress, win be Judged and
rated by the response which his
act receives. There win be stars
ana sub-stars, rated and Judged
BY critics Of the daily newspapers
on the merit Of their work. Buf
the unit Of test win be their ability
70 occupy the microphone for two
hours or even more.
Today the most serious object
ton ! have to listening to certain
stations y due to the chopped up
ana irregular character OF the pro.
gram which they present. Incl.
dcntally. there are practically few
musical selections. with the excep.
ton Of serious orchestrations which
ere long enough for. the amount
OF attention which the radio auditor
wants TO give to such music. There
y q big field here for the conf-