The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1924-02-07


chapter l mentioned that a well
equipped office operating on the old
plan might have ten tons of type
stored in 2400 cubby holes to keer
the letters separate, and some OF
those letters are working every day
and of course, getting worn down by
it. Others happen to be missed and
remain more perfect because of be-
ing used less. The worn letters and
the perfect letters keep turning up
side by side in line Of printing, and
when the makeready is accomplished
the pressure may be perfect for the
good letters and dim for the worn
ones. The proprietor does not want
to throw away all of the type just
and there are two other things he
can do. He can let the job go on
printing with dim letters in it, or the
pressman can paste a slip or speck
Of tissue paper under the bottom end
of each worn letter to raise it or he
can paste the tissue on the sheets of
paper l mentioned to Increase the
pressure of the printing sheet
against the face of the type. There
may be dozen or a hundred such
worn letters in the form, and you
can see what tedious and expensive
task it is to keep the high salaried
FRESHMAN and the press from doing
any productive work while all this
patching is being done. l suggest
that you look at your printed sheets
again if you have some at hand and
see ii you see dim letters and others
beside them that denied into or thru
the sheet. A skilled printer in any
county in the United States can pick
up local printed matter and tell in
a moment what shop it was printed
in. The public do not observe these
things, and II their printing is done
a little worse each year, they grow
accustomed to 1t and do not know
the cause. Invention has supplied
the remedy by making mats of type
faces suitable for all kinds OF job
printing, and the owners OF the type
casting machines that I have men
toned, II they can afford the enorm-
GUS cost of the mats, can have new
type for every job, and know that
the letters will all be perfect to the
part of an inch. There
is no wear on the mats, so they will
cast perfect letters no matter how
many times they are used.
Merchants order their goods far in
advance of delivery. Farmers plan
the seeds for their crops and the
of their milk cows far in
advance of the growth of the plants
and the sale of the dairy products,
but they do not apply the same care
and economy to the ordering of their |
printed matter. The average mer-
chant waits until he has used up the |
asst of his letterheads before order
ng any more and then wants them !
he same day, and asks the printer
% hurry. The average buttermaker /
waits until the last of the butter
wrappers are used and then rings or
writes the printer. for small order
md asks how soon he can send them
,ut-can he catch the next mail?
Printers don't mind hurying. But
Is like throwing money away to do
What people are constantly asking
he printers to do. Here Is why: |:
Printing a job of leterheads calls for
are and art work and the use OF
ond nixon the press. Bond Is quite
expensive ink; all inks are expensive
or that matter, and the way the
'ublic place their orders for print
ng, makes the printers waists as
nuch as 80 or 80 per cent of the ink
Ised. Suppose the pressman fs1
rinting dodgers, and using news
nix. A rush order comes in for
on bond paper with bond
nix. The ink plate and rollers have
o be chemically washed to remove
II the news ink, and then the press
as to be operated empty while the
ond ink is spread and got to flow
1g" right to print perfectly. Some
ests have to be made after all the
and some costly paper is
sed up and thrown away in the ,
ssts. A person ordering printed
latter in hurry nearly always
rders small amount and for this
Q pays high price, because all the
7pe setting and the makeready and
II the prelfminaries have to be done
neither he gets $50 or 5000. While
le $50 letterheads are printing, q
1sh order is booked for butterwrap-