Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1924-02-01


1892.
During the year our Field Secre-
tary has, travelled over 1900 miles
throughout the State explaining the
work Bfs abe Bureau. and obtaining
first hand Information regarding ho-
tells, the manner in which they are
conducted and other information Of
value.
To show that the work of the Bu-
reau is far reaching and that its ben
efits are not confined entirely TO the
State of Maine, it is interesting to
note that many of the merchants and
hotel men of Boston report that they
can trace direct benefits in increased
travel from the extensive advertising
done by this Bureau. Two principal
Boston hotels frankly admit that up
to 1923, they have for several years
lost money during July and August of
each year. but that 1928 showed
satisfactory profit which they credit
to the tourists coming from the South
and West as a result of our advertis-
ing and stopping over night in Boston
! on their way TO or returning from
Maine.
Because of the effective work done
by the State of Maine Publicity Blu
| reau we must not think that we can
| rest on our oars or that We had no
competition. AS matter of fact, it
l.; time for the people of the State of
Maine to become thoroughly alive to
the real situation. Otherwise, We may
wake up some morning and find that
We have been showed off the edge and
landed butter side down. The report
gave a resume of the efforts being
made in other parts of the country.
Whatever our opinions may beIof
the 18th Amendment, it is good BUSH
ness on our part to recognize ii as
very strong competitor factor in the
effect it has in diverting travel 10
Canada. We should recognize and
capitalize this by seeing that the
roads which extend from Canada to
Maine are made SO attractive for
tourist travel and by properly adver-
Using to those people who go from
the states to Canada that they will
plan to return through Maine. The
most important route is of course
through Jackman. Skowhegan. and
Waterville and the Chamber of Com
merce of this city should take all
possible means to induce this travel
to stop in this city so that it will
not only patroniZe Waterville hotels.
stores. etc. but will also spread out
into the Belgrade Lakes region and
other sections in the vicinity of Wa
terville and spend money among
those people who naturally shop III
Waterville.
Until such time as the Legisla-
ture sees fit to financially assist the
Bureau in advertising Maine every
business interest must do its part in
oil x.yI,; ha
State of Maine Publicity Bureau has
so successfully carried on during the
past two years.
This great river of gold which flows
from the tourists pockets into those
of Maine people spreads out in all di-
rections and everyone from the bank
er to the bootblack directly or indi-
rectly gets his share.
From Report of Treasurer
Approximately $23,OO0 was ex-
pended by the State of Maine Pub
licity Bureau during 1928 in direct
advertising of the advantages and
attractions of Maine, declared ID. w.
Hoegg. Jr., chairman of the adver-
! Using and publicity committee of the,
bureau, in his report
Mr.. lIoegg gave q detailed state
ment of the advertising program of
the bureau during the year just end
ed. showing that it covered Il news
paper campaign representing "a of
the leading newspapers of the coun-
try from Massachusetts on the east,
to the Mississippi river on the west.
the st. Lawrence on the north, and
Washington, ID. c.. on the south. In
addition, advertisements were car
| RED IN seven OF the leading maya
zines of the United States and Can
ada. and in five prominent recrea-
tlonal publications. A handsomely
illustrated booklet entitled Maine
| Vacatiopland was published and dis
trlbuted broadcast throughout the
| United States and Canada. and even
IN Europe. and many thousands Of
large maps of Maine carrying on
their backs the list of the hotels
In the State together with the BOYS
and girls camps and other informa-
tion, were also distributed Other
! publications issued by the bureau
during the year covered the subjects,
hunting in Maine. fishing in Maine,
motoring in Maine. camping sites in
Maine. Several other minor book
let's and bulletins were also pub
! lished
The bureau also had representa-
| tives on the widely advertised coast
TO coast tour which went from
Maine TO the Pacific and back again
In September distributing literally
hundreds of pounds of Maine litera-
ture. Mr.. Hoegg in his report made
an appeal for the support of the
bureau. declaring that the more
money that could be spent In adver-
Using the advantages and attrac-
lions Of Maine the greater would be
the return in direct financial bene
lit TO every citizen of the state. He
expressed belief that at least $780,
600 could effectivelyNbe used in ex-
plotting Maine through advertising
and publicity and that the return on
the investment would he enormous.
III hF