Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1924-05-27
THE HOTEL PROJECT
AND THE VALLEY

big hotel for Brownsville has be
come more than a Brownsville propo-
sitioh-it is rapidly becoming Valley
VIDE. brownsville residents are taking
much interest in the project, bar it =
doubtful II they are more deeply inter-
"s,,u tn..n hundredS oi residents of otner
Valley towns, who seen IA the proposition
recently advanced By the committee oi
Brownsville business men the founda
tion for the first unit in what the Valley
must have chain of tourist hotels.
The campaign inaugurated in Browns
vile to secure "A modern hotel has cause 81
"a general awakening ia the Valley towns.
I.auing citizens, the men and women
wno are gIylI., the Valley a conspicuous
place Oh the map. realize that the tour ~
traiIic. heretofore practically ignored ii
The Valleys scheme. wil4 prove a pro-
life source Of revenue, ii the Valley Viii
provrd, tue hotel accommodations which
the tourists will demand. II is generally
conceded that Brownsville, the border
,ity, must have "a hotel of at least 2Uu
roonIs hut that a chain OF tourist hotels,
linking up every point Of Importance. m
essential to secure the maximum results
aud profits.
n ~ a JIg project Brownsville has un-
dertak.n. but back Of that proJe they
have not only the big financial interests
Of the city but also the hearty approval
aud well wishes of the entire Valley II
~ doubtful if Brownsville has ever be
fore launched "A project which has 50
completely won the approval oi tile VAL
ley, "A project which wii mean much q"
the future growth and development oi
the city. but in reality means more 10
ib, growth and development oi the Val
ley as a whole. The hotel proposed hy
brownsville will be- the foundation upon
which the future tourist traffic TO the
alley will be based. 4 project which VIII
attract thousands ut pleasure seekers
and prospective investors % the most nj
ieresting section Of the United States (.
"a project whi Il will make additional
tourist hotels in all the principal towns
nf the Valley necessary. and bring 10 tins
section source of revenue which Will
rank with the most profitable 81 the Val
ley's varied industries.
The entire Valley i intently watching
tn. outcome Of the campaign inaugural cd
in Brownsville 10 put the hotel project
over, and Brownsvillr'S success viii be-
the signal for similar campaign IN >ev
eral of the Valley cities. These viii No,
b.. inaugural IN competitive spirit
but in a cooperative spirit. based upon
H.. fact that 10 secure the maximum
benefits the Valley must have several
tourists hotels. each assisting in draw
g.. Il
The experiences Of the resorts Of
Florlda and California have proved con
clllsively thar while an isolated tourist
hotel may be- romuneratiyr. they never
prove as profitable ~ where chain
nf such hotels has been cStahli>hel pro
yidinr the tourists with accommodations
~ all the principal points within ihAi
partirular section. The Valley cities
will soon be linked from Mission To
brownsville with hard Suriared high
way. and this viii also prove an import
ant factor not only ia attracting an ever
increasing number of tourists. but ais"
in making the tourist hotels more profit
able.
II Brownsville puts over the hotel
propsct. and the people of the Valley are
confident they will. that city will hav"
achieved something OF ncsiimable value
10 the entire Valley. For ihe past
twenty years Valley residents have been
d,yoting their efforts ~ making this
section the garden spot "f the south.
and thus far the only finan ial reward
has been their agricultural produces. s..
They have realized that the Valley ;
wonderful climate. is natural beauties.
III. advantages il offers for sports and
recreation of all kinds would prove az
tractive to tourists. but no general effort
has been made 10 capitalize Oh these
advantages. All that has been needed n
leadership. and il Brownsville assumes
shis leadership. builds iis tourist hotel
there can be no doubt of the prompt
cooperation of the other Valley towns ~
assisting 10 divert the stream of tourist
traffic from Florida and California \,
the Lower Rio Graude Valley.