Evening star., 1924-04-20


Chicago, /. d. Armour, was a
very remarkable man. He had
his mind always fixed upon
one goal, namely, that of developing
the most efficient packing business in
the world. When once asked why he
chose hogs for his speciality, he re-
Piled: Because hogs are so deSpised
that the average man will have moth
ing to do with them. The best trad
ing opportunities are found in the
ports which are hardest to reach"
Armour was a great philosopher
He was a thinker. as well as q
plunger, and those who worked with
him often quote his quaint and home
ly sayings. A former private secre
tary says that Armour turned upor
him one day with these words: a
and ends like a bologna sausage and
ever succeed. He must have his heart
and his head full of one idea and that
idea must be to do something useful
1t makes no difference how trifing
the thing he's doing. il is taking him
toward or away from his desired
goal Success is like oil it won't
mix with water. Men resolve every
thing in the world into atoms--eVen
great fortunes. The principles of sue
cess are such that the fool cant learn
them and the lazy man won't: but If
the average man would only stop now
and then and take his bearings, he
couldn't help learning what he should
do"
What Us Your Port.
When we stop and take bearings
the first question we should ask our
selves is: For what port are we
headed? Is it money or land, physical
strength or family? is it popularity or
ease, position or power, or is it some
other desire? When the statistician
surveys the whole field he comes to
the opinion that none of these things
IS the real port which most people de-
sire to reach. IT is true that most
peopl" seem TO be headed in the direc-
tion of money, land, attention, ease
etc, but these things are not their
goal. II these are their goal. they
are merely chasing rainbows, or as
Armour would have said, trying To
mix oil and water"
People are continually striving for
more money, more land, more atten-
tion and more ease. Only d few are
really satisfied with what they have
| OF these things Only a few see the
| sha1loWnesS of it all and realize that
these things are merely the ship and
not the port.
Two ideas seem certainly true:
f1p Most people are seeking mate
rial things merely because others are
| also seeking them, and therefore are
biIndly following the crowd. They
have in mind no goal or port toward
which they are sailing.
90 4 few people are seeking these
things-money. land, attention or
ease-not for themselves, but because
they believe that these things will
give them that Something which
! they really desire.
Let no one be fooled by thinking
| that these truths apply only to the
rich and we'll do. Most wage work
ers are as greedy for money as is any
employer. Men who cannot secure
attention by ability or genius put on
large diamond rings, While the wom-
en- of the same type wear Eiddy hats.
The same motives actuate both poor
and rich; these motives determine the
actions Of politicians, writer's and
often scientists. Men and women in
all lines of work are seeking money
and attention. Where these things
cannot he obtained by one means,
| they seek other means. We blame
our wives for spending so much on
hats and gowns, but possibly their
method of securing attention is more
efficient than our method; that is,
they secure attention at less cost
than we men secure it through adver-
tising!