The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1924-03-06

its subscribers, present and prospect
i've. the adoption of a new business
policy that has long been considered
and has now become necessary-the
only course CONSTANT with sound
business system.
This new policy is a ifty-ffty
proposition with two main features:
Ten per cent discount to all
subscribers who pay for a full year
before. on. or within Is days after,
the date due. This actually reduces
the price of the paper to $2.25, or
S2.7O, according to the location of
the address. This feature is now
effective.
2-subscriptions that are six
months past due will be discontinued.
after special notice. a final warning
and Is days of grace have been
given. This feature will not go into
effect until May 1, 1924, but will be
strictly adhered to thereafter.
The particulars of our subscrip-
ton prices and terms car always be
found in the "masthead" at the top
of the editorial page.
All dailies, periodicals, and many
country weeklies employ the strictly
cash in advance policy without any
discount. This seems a trif1e hard
boiled to apply in these times and
this country. But the policy above
stated appears to the. manager Of
this business absolutely fair and Just.
If YOU pay in advance and trust US
TO furnish the paper for a year we
will allow You for the use of your
If we trust you to pay, for
six months, without extra charge,
Won should trust US the other six.
However. you do not need to pay
for a full year. Six months. or even
three months payment, in time, will
keen the paper coming.
Long experience has convinced us
that failure to pay for a newspaper
is more the result Of neglect than Of
inability to raise the money. We
believe that any Of our subscribers,
during n six months Of the year,
con die no S1,25 or at least ~
cents. if they really want The Her
cid. This new policy is based on
That belief. The weakness of our
system in the past has been the lack
of a definite time for discontinuine
past due subscriptions. Unlimited
credit is bad for those receiving it
and dangerous to those giving it.
We believe that readers will
AGREE that The Herald contains,
week in end week out, far more live.
worthwhile matter than the ordinary
country weekly. We strive to make
It valuable to its town and it's terri
torv and that is the reason it IS ex-
pensive to run. Expenses come and
must be met. just as sure as the sun
rises and sets. There is a heavy re-
sponsibility-overhead, payroll, pa
per. hostage must be met, the sub
scriptions that have been paid in ad-
vance must be redeemed. About
half our list paws up at or near their
date. The rest pay in six months,
a wear. two years, three years, or
never. There r far too many of
the nevers. Many move from n
place to another without giving a
change of address or stonping the
amer Somebody else gets it but
usually refuses to nav. and we lose.
Fully 30 per cent Of what IS earned
0 N subscription IS never paid. And
that is too much.
We realize that spring is . touch
time for cash. especially with u
try folks. but we have waited q good
many falls for the delinquents to
come in and pay no. So we viii
have EVERYONE on the list who is in
arrears make a fresh start under the
new policy between now and the
first of Nav. But we do not want
a single subscriber to stop the paper
if they want it. : IF YOU do not want
it we do not want you to keep on
TAKING it-pay up and order it dis
continued.
But some will say: we T away
back, several wears, and positively
can't get the money by Nav 1st."
All RIGHT. we have q plan to fix that.
Paw IS much as you can and we will
credit part of it in advance of May
1. 1924. IF YOU can't nav more than
* cents or e1.25 we viii credit all
that is paid. in advance of May 1st.
The amount still back will be kept as
a separate account, although it viii
be a charge against your subscrip-
ton. and you will have until Deem