The Birmingham age-herald., 1924-02-17
LISTING SYSTEM r
 MOST EFFICIENT
Benefits Of Methods Outweigh Disvantages, Hamm De-esss
 cIares

Multiple listing is one of the most efficient schemes of selling and renting property devised, according to J. W. Hamm, of the Elliott Whilden Realty company. Says MT. Hamm:
 This modern system of listing prop erty for sale has been in operation in this city for almost a year, and has made a reputation worthy of the envy of any one organization in the same business in Birmingham. When this system was first put into use here the majority of the different firms in active real estate sales thought it detrimental to their business, as it allowed other members of the system to know his list ings and believed that it would in a way reduce his hold on certain of his clients and property owners.
 "This belief brought more or less desire in some of their minds to oppose the system in every way they could to bring about its downfall. Beginning real operation in June of last year this little real estate board fighting an uphill battle against the strongest resistance that could be used against it sold and delivered larger percentage of is listing than any other of its kind in the city.
 Tt began the year of 1924 with . membership of over 40 active members and the foundation is already down for it's continuance throughout the year. This system has gained a hold of the real estate trade that makes it worthy of the consideration of the most skep- tical property owner, it offers him the opportunity of having all these active firms to show his property for sale under one listing.
 Think of the time it would require for any owner to enlist the services of all these firms individually. Think what it means to have them cooperate instead of compete. Lastly and surely as the real cause of listing property is to sell it, it is reasonable to consider that this will accomplish the desired results in the shortest and most satis- factory way.
 Tn every city some of the property owners, due to their desire to sell their holdings, list them with few respons- ible firms in order to get as much action as possible in a short length of time. He does not intend that any friction should come as a result of any one of the firms listing his property, and the real estate broker does not, still with out any certain one knowing it he may make himself liable for more than one commission should sale be made. This multiple system serves in a real way to make this impossible for when house or lot is listed on the multiple system the card does out to all it's members and when this house or lot is sold a notice of sale goes out again announcing this fact. Should the owner decide to reduce or increase his price. he has only to call his listing agent and the information is sent out by the board to each and every one There is no real reason for any criticism of an orr ganization of its kind and there is room for it in our city. We need it and more than that we have it. and last but not least, the writer believes that the property owner of Birmingham will continue to use it more and more. once he has been informed of it's real merit.
 If there is a property owner in this city that has a place for sale and desires a real service list your place on this system, and if 1t is not shown in a few hours call the Birmingham real estate board. See that your listing has reached their office. If you have found it there and you know that it is bargain rest assured that it will not be overlooked and that it will sell.