Atlanta tri-weekly journal. [volume] (Atlanta, Ga.) 1920-19??, 1924-12-16
BY JESSE HENDERSON
Creator of "Seven days in Lii Old
N York
Copyright, 1924, by the Consolidated Press
sociation-Special Leased Wire
to The Atlanta Journal)

Associaton-Special Leased Wire
to The Atlanta Journal.)
PARIS, Dec 14-There isn't going
to be any lack of beauty in this
otherwise dreary world, not if the
French salons de coiffure and de
massage and de this and that have
anything to say about it, What's
more. beauty is not now felt to be
feminine perquisite. Man, who
heretofore had to get along as best
he could. can now command all the
first aids to loneliness.
They are among the newest things
in Paris which thought there wasn't
much new under the, sun. These
beauty parlors for men. OF course
N an amateurish sort of way, father
had dabOled in facials and hair
tonics. He had been manicured and
pedicured and he sometimes INDUCED
in a lotion for the complexion, or
eVen-more rarely-in a permanent
wave. That these tentative reach
ings toward the aesthetic are as
Cleopatras needle to the Woolworth
tower in comparison with the bold
grab for beauty which father is
making now
Father isn't necessarily a French
man, either. AS a matter of fact,
lie is frequently an American, most
frequently a South American. The
male beauty salons of Paris are
crowded-there S a waiting list, too
with foreigners from all corners of
the world who come to have erased
the wrinkles which they got max
Ing enough to take a trip to Paris.
l. r,l>~ 80,
almost overnight.
First there was one, 4 tremendous
novelty, talked about all over town.
But by the time you'd located It,
down side street near the Place
Nendome, there were half a dozen
others, already open Signs greet
the gaze here and there showing a
man who admits to 67 years Be
fore the treatment, he was all
wrinkled and hollow checked After
the face lifting, skin smoothing
nrocess-behold! He looks like a
registering blade of thirty at the
most. And this striking change was
wrought, so the advertisement in
forms the world, by means of a Sc
cret electric process which involves
a recently discovered type of violet
ray.
new skin, however, is the least
or the changes in father, once the
ola gentleman decides on a course
CT treatment. No sooner is his face
1roned out, than he begins to tinker
with 1t otherwise. A moustache is
almost compulsory over here, and
beard is advisable. Father gets 'em
both. II he doesn't want to wait for
| them to grow, or if they won't grow
| the way he likes. then he has them
Sransplanted to his own mouth and
chin from somebody else. Or he lust
slams on artificial ones, so cleverly
made that it is impossible to detect
the artificiaity. Perhaps he adds a
banS or so. also, and these bangs not
only match his hair, but have a fas.
olEating-and parment-curliness.
Ihtre'S nothing-unlesS lack of
lunds-to prevent father from hay
ms his hair dyed in any shade he
| prefers. They tell story about a
| ooWager who didn't recognize friend
husband at all after he'd spen day
IN one of thest he-beauty parlors.
ana YOU can readily believe it after
you We seen the varied apparatus and
The various clients.
| NHel { no reason IN the world
| why Dad should stop here, with
merely new face and new hair. OF.
Ten ne doesn't. Drunk with sue.
cess, he soes on and on: he has his
doubl" chin cut off and his throat
Sieoothed out. He gets a new set of
eyelashes. He has Just a bit of color
t&'fooed on the lobe of each ear:
.nls gives such a youthful touch,
AND finally. having noted the num-
| Ter of distinguished Frenchmen with
olmpIes near or in their chins, he
/ ADDS dimple or so.
6y this time. father has sloughed
OH around forty years and he is all
ready for the new clothes. II is a
| curious sidelisht on masculine nsv.
| ehology. the fact that a man who
Insists on the most dignified of dark
apparel at home, thinss with a con.
! servative cut and quiet weave. will
burst forth into the widest French
creations within a fortnisht after
arriving in tEe French capital. He
buys cravats the like o. which were
never slmpsed ON land or sea round.
/ about Oshkosh for example. He
| sets tricky trousers and trickier
lapels. AS for underwear and loung-
ms robes-one sight of father in