davidaulloa/AmericanStories huggingface dataset:
The Birmingham age-herald., 1924-03-02
USED CAR TRADE
 ADDS TOC COSTS
Service Expense Increased By
 The Used Car Problem

Whenever a merchant is losing money--or making very little--he has very little incentive to increase his facilities for serving his customers. Any trade progresses month to month and year to year. Some merchants in that trade progress along with it. Others stand still. Still others see the procession pass, leaving them in their yesterdays
 The used car problem" of the auto mobile trade has been, and is today, thc chief factor in retarding efficiency in service improvements.
 Few automobile dealers have made money. The used car has been the chief reason. Perhaps the public will dispute this. Nevertheless it is esti- mated that less than 10 per cent of the automobile dealers of the United States made any money in 1922.
 So we find the abstract fact, stated in the opening sentence of this artcle, applies today to the majority of auto mobile dealers.
 The automobile dealer who loses money can not possibly have the in- centive to improve his service.
 Thousands of automobile dealers, after trading in used cars, put them in condition in their repair shops. In other words all work on used cars is charged at the mechanics per hour wage. If the workman gets Q cents per hour. the time he puts in on, used cars is charged at 75 cents per hour.
 In some cases this is done through executive ignorance of costs of operat- ing the repair department. In other cases it is deliberate attempt to fa- yor a department which loses money the used car department.
 Whatever the reason, it means that the repair department loses money on every hour it works on used cars.
 At the end of the month the repair department, we'll say, shows loss Perhaps it needs some new machinery or tools. Pehaps some time, money and i effort should be devoted to employe education in one way or another. Per haps better supervision is necessary. Whatever it needs. in order to keep abreast of trade progress, it doesn't get because the executfve-~owner of the business-sees red figures at the bot tom of it's statement every month. And n great big factor in putting it into the red is this curse to the trade known as the used car problem
 Thus we find another way the used car problem affects the owners costs increases them.
 Whenever you patronize a business organization which is tagging behind the best organization in that line of business-you are payingl more for service than you should pay.
 Whenever you patronize the most progressive business organization in its line-you are getting service at the least possible cost consistent with good work
 Whenever m automobile dealer or
The Birmingham age-herald., 1924-03-02
HISTORY IS MADE
 IN DOWNING STREET
No. 10 Of Thoroughfare Has
 Housed 50 Premiers

LONDON, Feb. 24.-(By Associated Press. l-Ramsay Macdonald is the 50th prime minister to take ID his residence at 10 Downing street in the 1s9 years the building has been the official residence of the head of the government. The historic structure was the residence of Lord Litchfield until George I took possession of it. He presented it as the official residence in perpetuity of the first lord of the treasury.
 Sir Robert Walpole was the first occupant, but several premiers did not live there. some preferring to live in their own private homes. However, all held their cabinet councils there and more history has been made in the council room at 10 Dowing street than in any other building in the country. Dowing street takes its name from Sir George Dowing. a member Of parliament in Cromwelrs time.
The Birmingham age-herald., 1924-03-02

know if they had sandals like his in America, and if the farmers there wore such old khalats as the one he had on. And had they cold rains in America lasting for days and weeks as in Mos COW?
 Had not the Americans yet invented a machine that could either start or stop rains? When they had drought ther did people go about with icons and priest swinging incense and pray ing for a rainfall? Did they make samogonka (home-brew) in America, and did the government send to jail those caught making it, as the Soviets are doing?
 Had they thieves in America? Horse thieves, too? Did they ever sentence thieves to be shot? No? An! And what was Americas attitude toward Russia? Was she willing to bring the czar and the pomiestchiks back to power, as were France and England? No? MOlodiets America! (Hurrah for America )
 Had they many communists there ? Were not even the working men com riunists? Why not? Still, they were going to have communist revolution there, were they not? The whole world will have communist revolutions.
The Birmingham age-herald., 1924-03-02

ganization is losing money on used cars it is certain to be reflected fin it's serv- ice.
 If, on top of general business loss, it is passing considerable of it on to its repair department, that department is sure to reflect that condition in lack of efficiency.
 Then you pay your share, every time you have, work done on your car.
 Thus, we find that the man who buys an automobile and turns in used car as part payment, should consider many things besides the offer for his old car.
 Thousands of purchasers of new cars think they have made money" on the trade-in. Some dealer has given them, say $100 more than they knew the old car was worth. They have patted themselves on the back and told their friends about the good deal they made.
 Then, little by little. penny by pen ny, dollar by dollar-just as surely as Niagara would finally get to the sea if but a drop at time went over the
The Birmingham age-herald., 1924-03-02
# yost only kneev
See the Staadebakers

Studebaker builds more fine cars than any other plant in the world.
 Last year 145, ,167 wise motor car buyers paid $201 Ooo, 900 for Studebakers.
 The demand has almost trebled in the past three years. Stakeholder now holds leading place in the high-grade field.
 Our modern plants and their equipment cost $5o,ooo,ooo. All to give you the maxi mum value at the minimum of cost.
 tis folly to buy car in this class without knowing what we give.
The Birmingham age-herald., 1924-03-02

parts comes from the costliest steels. For some we add 159o to the quoted price to get exactness in them.
 That Chase Mohair, used in our closed cars, is made from the soft fleece of Angora goats. Cotton or ordinary wool, or combination of both, could reduce our price $100 to $1S0 per car, but it would sacrifice Studebaker quality.
 Note the bumpers, the steel trunk, the extra cord tires, the motorneter, the courtesy light on some models. Figure what they would cost as ex- tras.
 The infinite care
 We use 35 formulas for steel, each
The Birmingham age-herald., 1924-03-02
WHAT IS AMERICA LIKE! Russian Peasants Ask About Life
 Among Our Peasants"

On Sunday evening a group of Russian peasants invited me to come tp their room for tea and a beseda- talk. writes Maurice c. Hindus in the Century Magazine.
 They were all silently looking at me, as though expecting that I would open the conversation. proposed that they tell me of life in their villages, but they insisted that first tell them of life in America. especially on the Amer jean farm, how peasants work the land there, what crops they raise, what man. ner of homes they have
 told them of the origin of America. the Revolutionary War, the Civil War. the settling of the West, the growth of industry, the development of agricul- ture, the type and manner of farming in the western states. They listened intently without word of interruption, and when I finished they asked for the privilege of questioning.
 A man with red beard wanted to
The Birmingham age-herald., 1924-03-02

@A0 0SAA6 @~VSVSV PS7 year to choose Studebaker cars. / Some sell at $l,045. Some meet with every requirement. in size and power and luxury. But the chassis are all alike, save in size. The same steels, the same standards through out. Every important Studebaker part represents the best we know.
 %
 People have learned these facts. hundreds of thousands of them. The demand for Studebakers has almost trebled in three years. It has become overwhelming, even for our facilities. Investigate the reasons. You will find them by the scores. Then, if you choose rival car, we shall have nothing more to say.
The Birmingham age-herald., 1924-03-02
ROAD ROUGH?

When the car suddenly begins to ride hard" bumps coming with thud and springs failing to take up the shock in their accustomed way, get out and look at the tires. It's ten to one you'll ruined through costly belief that the road is to blame. As matter of fact, truly rough road usually has a lot of spring in it.
The Birmingham age-herald., 1924-03-02
Don't Pay $1,0OO or More
for car, without knowing what the leader
 offers in the fine-car field

Now for years it's name and fame have been committed to like attain naents in fine motor cars.
 If yo,l only knesv
 There is no room here for details and comparisons. You will find them all in Stakeholder showrooms. But let us cite some significant facts. That lack of vibration, so conspicu- ous in Studebakers, costs us $600, 900 yearly in extra machining of crank shafts. 3t That matehless strength in vital
The Birmingham age-herald., 1924-03-02
$50, 900 MEN EMPLOYED

There are 350,bO0 men employed id building new highways and keepind old ones in repair--a greater force fhaiI the entire male working population o1 Detroit, which is the fourth lsrssss city in the country, and as many men AS there are workers in the five stste5 of Delaware, Vermont, Nevada, Wyom1 ing and Arizona.
The Birmingham age-herald., 1924-03-02
CAR EXPENDITURE

During ,,he next F months three times as i.ich money will be spent on automobiles in the United States as it takes to run the government. The esti- mated expenditure on cars, trucks and their maintenance is S12OOO OoO OOO
The Birmingham age-herald., 1924-03-02
STOP! LOOK! LISTEN!

When approaching the Railroad and before crossing tracks
 Slow down.
 Listen carefully.
 Look in both directions.
 Shift into lower gear to prevent stalling on the tracks.
 Do not try to beat the train over a crossing. Stop if a train is approach ing.
 After a train has passed, make sure that no others are approaching in either direction.
 Be doubly careful at night, and on strange roads.
The Birmingham age-herald., 1924-03-02

Seven hundred and seventy vessels, intended for salt and fresh water traffic, represent the total number of ships con- structed in 1923, the smallest amount in at least 10 years.
The Birmingham age-herald., 1924-03-02

 been added during the past five years.
 $1O.ooo.o0o in body plants to give you superlative beauty. To give that final touch for which Studebakers have been famous for decades. 12S experts who devote their whole time to studying betterments. Who make 5oo,ooo tests per year to main- tain our supremacy.
 Consider Stakeholder history. For 72 years this concern has stood for high principles and policies.
 For two generations, against all the world, it held first place in horse drawn vehicles.
The Birmingham age-herald., 1924-03-02

falls-is this $1O0 saving" paid out again in the form of penalties for lack of organization efficiency.
 (TO B6 Continued Next Week.) (Copyright, 1928, Percy Chamberlain
The Birmingham age-herald., 1924-03-02

worked out to exactness for supreme service in it's place.
 We employ 1900 inspectors to make 3o,000 inspections of the mate rial and workmanship in each Stude- baker car -- before it leaves the factory.
 Consider how Stakeholder has al- ways led in the building of high grade cars. We were first to use cord tires as standard equipment. We were the first quantity manufacturers to build bodies of the highest grade.
 1fyou want beauty, fine upholstery,
The Birmingham age-herald., 1924-03-02
AN EFFICIENCY TIP

In engines having the thermo-syphon system. the owner should be careful al- ways to keep the system filled. because if the water is allowed to fall to half or even three-quarters of the full amount, there will be impaired circula- tion and consequent overheating.
The Birmingham age-herald., 1924-03-02

rich finish and equip Ynent, consider that Studebaker has had more experience in fine coach building than any other motor car maker.
 Ossr place no. accident
 The pedestal place which Studebaker holds in the 6ne-car field is not the result of accident. It comes from principles as old as this business-the ceaseless and determined ambition to excel.
 Learn the result of these efforts. Compare detail by detail, part by part, with any car you wish. When you foot the advantages, you will find that they number scores.
 <
 
 These are facts you mAna.lA -.lrma... TL. nea
The Birmingham age-herald., 1924-03-02

A cheap inner tube will quickly uut an expensive casing in the scrap nile
The Birmingham age-herald., 1924-03-02

K K YE made CANVASS ot many NNI who bought rivals of Stude- V V bakers. We said, ''Tell us why you liked your car the better" The majority said, we did not even look at the Studebaker." Most of them bought new models of the car they owned before.
 % elsi
 Yet Studebaker is leader in the fine-car field today. Studebaker builds more quality cars than any other plant in the world.
 Studebaker is the sensation of mod ~R ".
The Birmingham age-herald., 1924-03-02
Facts to consider

Studebaker assets are $o0. .000, ,000 - all staked on satisfying, better than others, buyers of high grade cars.
 Over 23,00o men have their future at stake on giving you maximum values.
 $S0,o0o, ,oo0 in modern plants and equipment, of which $32.OOO. GOO has
The Birmingham age-herald., 1924-03-02

ing growth signifies a new situation in this field.
 Last year, 145,167 fac car buyers paid $2o1, ,ooo.- 900 for Studebaker cars. Nearly three times as many as in 1920.
 Is it fair to yourself. or fair to us--~aaot to learn the reasons for this trend?
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1924-04-23
ENSLEY LEADING
IN STEEL OUTPUT

The monthly output of the Ensley
plant of the Tennessee Coal, Iron and
Railroad company is the largest in the
world, Richard Bowron, superintendent
of the open hearth department of that
company told members of the Birming-
ham Kiwanis club at the weekly lunch
con Tuesday at the Tutwiler hotel.
"Ensley-made steel is used in rail-
road building in practically every civil
liked country in the world" he said.
THE trains running between Birming-
ham and the large cities of the east and
west run on steel rails made at Ensley."
The city. of Birmingham should
spend more than her present total of
$4,000 year for her 10000 boys" Mr..
Thomas said. 1--WE have made provision
for our under-prjvileged boys, but we
should also look after all our boys"
The speaker also discussed the de-
velopment of boys summer camps, point
ing out that the total number in the
United States had increased from % in
1900 to 1000 attended by $4,000 boys
in 1923. These camps were highly
praised as an effective means of develop
ing the best traits.
Darby Brown, president of the club,
presided at the luncheon and intro
duced the speakers. Several visitors
were also introduced
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1924-04-23
ENSLEY MASONS
TO HOLD SESSION
Representatives From IL
County Lodges Expect
ed In Fairfield
Fairfield Bureau)

FAIRFIELD, Ala, April 22.-The
Ensley division, jefferson county, Ma
sonic conference will convene in Fair
field Tuesday for the annual meeting.
Representatives are expected from
twelve lodges of the county, west of
Fairview. The Fairfield lodge as hosts,
will entertain the visiting Masons with
an interesting program including lunch
con and dinner.
Frank Parsons, secretary of the Fair
field lodge, said Tuesday that the meet
ing would be attended by at least 100
visitors from the various lodges aside
from the Fairfield members.
Exchange Club-The Fairfield Ex-
change club will meet Wednesday at
the Plaza hotel to finish details of
the opening celebration of the new high
way to Bessemer. The ceremonies will
take place Tuesday afternoon, and the
local club, having originated and spon-
sored the opening, will complete the
details. l.. X. Gordon, chairman of the
committee, will ha vecharge of the final
arrangements.
Bank Officials Meet-John l.. Raul,
and Paschal G. Shook, officials of the
First National Bank of Fairfield, were
here Tuesday to hold the regular month
ly meeting of the directors. They re-
ported the growth of the bank under
the management of G. N. Gilley, vice
president, as being substantial and
gratifying. Mr.. Shook and Mr.. Raul
were taken over the city and indicated
deep interest in the large number of
homes being built. Mr.. Gilley presided
at the meeting in the absence of Rob-
ert Jemison, Jr., who is in Europe.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1924-04-23
BESSEMER SOCIETY

Birthday Celebrated-Mrs. j. C. Will
son entertained Tuesday afternoon with
beautiful party, honoring her little
daughter, Minnie j., whose fourth birth
day was celebrated The house was eff
fectively arranged in cut flowers, car
rying out color scheme of pink and
white. - -
Interesting games were enjoyed dur
ing the afternoon and many attractive
gifts were received by the honoree. An
ice course with cake and minis was
served.
Those enjoying this hospitality were ::
Vine McCollum, Margaret Kutehins,
Pat Comerford, Marguerite Lowery,
Hollingsworth, Jr., Joe Little, Jr., For
Snider, Raymond Allen, Robert Har-.
ris, George Dobbs, Jim sand Winifred
Fitzpatrick, AL Joe Wiles, Jean Hatch
er Jean Hawk, Beverly Ragsdale, Joe
and Peggy Pope. Isabelle Wilson, Joe
Burgin, Ruth Wilson. Babe Joy Hol-
lingsworth, Dorothy Wilson, Betsy Rob-
bins. Billie Ashmore, Jim and lille Don
aldson and Evelyn Cation.
NAASS AhlHloo AlOStSSS-MlSS lneIma
Louise Hines entertained about 80 of
her friends Tuesday afternoon at the
home of her parents, Mr.. and Mrs.
E. G. Hines. The occasion was the eel
ebration of her ninth birthday and the
young people enjoyed games and con-
tests during the afternoon. Miss Hines
was the recipient of many lovely gifts,
and an ice course with cake and candies
was served.
Mission Society Meets-The Wom-
ans Missionary society met ut the First
Methodist church Monday afternoon,
with Mrs. 7. R. Mitchell as director,
and Mrs. George Bungardner and Mrs.
B. e. Purser in charge of the devo-
tional. The program was devoted to
New Neighbors from Lands Affair.""
Interesting papers were submitted by
Mrs. c. w. Nixon. Mrs. ETC. Hines,
and others, Mrs. George Wilson rem
dered a vocal solo. The meeting was
closed with a devotional, led by Miss
Hettie Mcdonald.
Baptist Women Meet-The Monday
afternoon meeting of the w. NJ. U.
at the Seventh Street Baptist church
drew a large attendance. The devotion
al was led by Mrs. w. f. Jones, after
which business session was held.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1924-04-23
mice PEOPLE, Is
PLAY OF LAUGHS
Modern Day Life Being
Presented By Jeffer-
son Players

Another triumph. This is the way
critics record the offering of Mice Peo-
pie" the fifth production of the All.
Star Jefferson Players. The best play
they have presented is a frequent com
ment and praiseful one in view of the
fine attractions that have preceded this
comedy drama success.
4 Nice People" is real comedy, and
it deals more reasonably. with the
younger generation than any of its con-
temporaries. The cocktail drinking,
cigarette smoking, joy dancing young
sters of the present day are portrayed
dramatically and with fine touches of
comedy in a comedy which has its an.
pealing romantic side. Miss Kathleen
Comegys is delightful as the modern
girl. while J. Glynn MacFarlane makes
a most convincing hero and Russell
F1llmore's comedy pleases as usual.
Next week Birmingham theatregoer rs
are going to be treated to one Of the
greatest romantic comedy melodramas
ever staged in the All-Star Players pro.
duction of Captain Applejack." For
two whole seasons this fine play held
Broadway and Birmingham next week
will see production that will rival
the original. with the All-Star jefferson
Players making the colorful roles live
on the Jefferson stage.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1924-04-23
BESSEMER CLUB
PLANS ELECTION
Chamber of Commerce to
Name Officers Fer
New Year
{ BeSsener Bureau)

BESSEMER, Ala, April 22.-An-
nual election of directors for the
Chamber of Commerce will be held
during the next few days. A list of
nominees has been submitted, and on
return of the ballots, a meeting of the
present board will be called, and the
election canvassed.
A nominating committee has been
busy selecting IA nominees in a posi-
ton to serve on the board. These are
B. H. Johnson, Grover Locke, Moss
Crotwell, Tom Bonduris, George Nc
Dowell, John Mcconnell, B. p. Har-
ris, B. e. Ingram, L. 8. Moorer, Joe
Sachs, ]. B. Morton, Levi Becker, e.
G. Terry and A. D. Maddox. Seven
directors are to be elected from these
nominees.
Directors are to serve a term OF 3
years. Seven new members are elect
ed each year, retiring an equal number
from the old board. The nominating
committee is composed of George
Woodrow, Sam Erlick, Herbert Kyser,
George Rutledge and j. w. Brooks
Planning ReunlOn-Final plans for
the York Rite reunion are to be made
by the Masonic lodges of the city at
their meetings this week. The first to
go into details was the chapter, which
met Tuesday evening at the temple and
the approximate date was set for the
last week in May. The definite date
will not be decided until all of the af-
fected lodges have had an opportunity
to express a preference.
The York Rite reunion is the largest
Masonic event of the year in this dis
trict.
The blue lodges, the chapter COM
mandery and council join in holding
their annual get-together meeting at
the reunion also initiating large
classes. There are scores of visitors
from over the state, as well as hundreds
of members to attend from nearby
lodges. The reunion will be held on
three days this year, the program in
Guiding banquetS and entertainment
programs daily. The chapter expects
to have a class of 100 candidates, &C.
cordiag to reports made Tuesday eve
ming.