Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1924-08-06
Duty

Duty is that which one is by
moral obligation bound to do.
No person can live in modern
community and escape certain
responsibility. This responsible
ty resolves itself into moral OBJ
legation, which in turn becomes
ones bounden duty
1t is the duty Of the farmer
to cultivate his crops diligently
to pillow often and poison regu-
larly to the end that a sufi-
cient cotton yield may be pro-
duced to supply the needs of the
world.
This Sumter farmers have
done this year. The crops are
made" in the commonly &C
cepted sense. Duty can never
be fully executed as regards the
community in which one lives.
The farmer must yet gather his
crop, market his staple and per-
form many other community du-
ties-then the cycle is begun
over again.
The merchant owes the COM
munity a duty. 1t is his moral
obligation to carry full stocks of
such articles as the community
needs. More than this, it is the
merchants duty to keep the
public informed concerning style
trends, improvements in ma
chinery, better methods of econ
omy through the use of modern
appliances, etc.
No merchant can do his whole
duty to his Communicated his
customers-who keeps old and
dusty goods on his shelves.
Many articles in demand today
are unwanted tomorrow. Be
cause a merchant fails to dispose
of his entire supply of given
article before active demand
ceases is no excuse for failure to
carry the latest style goods
Clearance sales have been de-
vised for that purpose
A sale is seldom profitable
to the merchant, and is some
thing to be avoided except when
made necessary by circumstan-
ces. However, there are few
surplus goods on the shelves of
Americas merchants, who have
been living from hand to
mouth for many months.
Therefore, new goods must be
bought to supply the demand
that now appears certain this
fall.
Merchants are not the only
ones who have been living
from hand-to-mouth" as re-
CARDS wanted things. The past
year has been a cautious period.
Every one has been careful about
making new obligations. Care
has ben exercised to prevent
heavy Indebtedness among all
classes. Fear has been enter
tanned that this falls cotton
crop might be failure.
Now this fear has been
dispelled.
A good crop is in sight and
the merchants should see their
duty clearly.
Stocks sufficient to supply
heavy demands should be put in
without delay. Every empty
shelf should be filled. The trad
ing season is about to open.
Cotton money will soon be roll
ing into the channels of trade in
Americus.
Merchants here expect the
farmers of Sumter and adjoining
counties to spend their money
in Americas stores. These farm
ers have the right to expect
and it is their privilege to de-
mand-that Americas merchants
carry full stocks. Unless these
merchants carry in stock every
article their customers desire,
they have no right to complain
If the business goes elsewhere.
Merchants owe another duty to
their customers. That duty is
to advertise their goods. After
year featured by lax buying,
many articles will be needed in
every home in Americas trad
ing territory 1t will be difficult
for individuals to solve their
buying problems unassisted, in
many instances. These individ-