The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1924-04-02
The Once Over
How The Radio Stations Put Over The
Heavy Advertising 4 ~ (.
BY II. 1. PHILLIPS

Station OWGOB, the National Boiler ant
Radiator Company plant, now broadcasting
As special treat to all radio fans We nov
present the National Boiler and Radio Com
panyss Fuel Economy Sympothy Orchestra
Bert Puddlewich, nationally famous coal, OF
and gas expert for the National Boiler ant
Radiator Company, conducting.
| The first number Of the National Boiler
and Radiator Company's Fuel Economy Sym
phony Orchestra viii be "Why Break You
Back Shoveling Coal When Our Heaters TAX,
Care of Themselves?''
We hope you will like this concert If SO
kindly fill out an applause card saying 1.-THE
National Boiler and Radiator Company't
Fuel Economy Symphony Orchestra 10 great,
or word to that effect. Kindly stand by.
This is station XOOZ, the broadcastin,
plant of the Jerry J. Jounce Spring and Mat
tress Corporation. In a few moments yor
will hear the Bigger and Better Mattres.
Octette. ,..
These remarkable entertainers will oper
with the 'Restful Bedrooms" number from
tales Of Grand Rapids" and close with thai
ever popular composition of Mr.. Jerry j
Jounce, president of the Jerry j. Jounct
Spring and Mattress Corporation, entitled
'The Daffydill's Yellow, the Red Rose 1,
Red; One-third of Your Lifetime Is Spent
in a Bed" =f..
'You are now listening to the regular
Tuesday night program from station BLAHH
the plant of the Snappy Jingles Soup Com
pany, built at a cost Of two million dollars
by the Abner Walruss Construction Company
Every inch of steel used in this plant was
furnished by the Grabelem Steal Corporation
Wiring by Jones and Appel. Phoneyized
Shingles throughout. II you will stand by
for just few hours you will hear one Of the
treats of the radio season, an address by DR.
Artemus Fivefruits.
DIR. Fivefruits has Just returned from a
tour Of the world during which he interviewed
President Coolidge, Henry Ford; Lloyd
other great thinkers on world problems. He
will give you his impressions tonight for the
Sanifine Bathroom Products Company, Inc,
his subject being ''The Importance of Built
In Fixtures or do 1t The Sanifine way"
Good evening folks This is station GAR
GLE, the broadcasting deluxe homo of the
Portable Cement Seaside Homes Corporation
of North America, broadcasting on a wave
length of $250,000, or about $500 inches Of
free advertising space. We have a rare sur.
prise for you.
BY special arrangement with Thaddeus X.
Attaboy, sole owner of the Attaboy Self
Icing Icebox Company, we have the pleasure
of introducing the Forty Icebox Harpists
direct from the Attaboy Self-Icing Icebox
Company's studios at Icebox Manor. They
will play in the orders given: .atat]
mo Odors! No Dirt!"
Keeps the Food Cold and Clean !"
This is station WHY. Tonight we are
broadcasting an All-Cigarette Program by
courtesy of the Tut-Ankh-Amen Cigarette
Company. The following entertainers will
appear:
Miss Lila Hoo, prima donna Of the Tut
Ankh-Amen Cigarette Company's Grand OPP
era Division, singing her popular number,
Does Not Bite Or Sting the Tongue"
The Tut-Ankh-Amen Cigarette Company's
Tut-Ankh-Amen Cigarette Symphonists, play
ing Mild and Delightful" Egyptian Blends
and What Pedestrianism Has Done For the
Combined Tobacco Shops"
There will be short talk by Abe Goulssh,
president of Tut-Ankh-Amen Cigarette Com
pany. His stopic will be 'Tut-Ankh-Amen
Cigarettes" 49, :+s