San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1924-04-13
PASSENGER
CLOSED CARS
| ARE IN DEMAND.
|his Trend Sure to Play
Important Part in Sales
r. This Year.
GOD BUSINESS CAR
automobile Vital to Bust
ness World and "'Cab"
Found Efficient.

Efficient efforts Of capable business
ecutives to reduce the cost of sales
ID distribution are resulting in an
creased demand for the two-passen-
r type of closed car popularity known
the "cab," according to Guy H.
easley. sales manager of the Odds Mo-
r. Works. This trend is sure to play
important part in automobile sales
is year, he asserts, says w. n. John
n OF the johnson Supply company.
1.-The cost of distribution of mer-
andise from the producer to the re-
Her and consumer is one of the vex-
ious items little understood by the
neral public, yet one that materially
ncerns ultimate prices" said MIR.
easley. "One of the larger divisions
this distributing cost is selling ex-
nse.. Manufacturers, wholesalers
I'd jobbers must use statesmen to bring
eir product to the attention of the
Etailers, and this costs money.
Bought Too Well.
use of automobiles by statesmen is
new thing. Several years ago, par
fularly during the boom years of 1919
I'D 1920, many firms indiscriminately
ought cars for their statesmen. A shift
business conditions showed that
| y had bought not wisely but too
|ell, with the result that many dis
rded the use of cars.
"The trouble was not with the cars
1t with the lack of thought given
cir use. Since then sales executives
i've made thorough investigations,
armed what model and price of car
fst fit their requirements and what
hss statesmen could use them to the
st advantage. The result is new
hpetus to the use of the automobile
business, based on sound, econom-
hl principles.
NSurveys show flat approximately
behalf the population of this country
sides in towns of $500 or less. Most
these are located on 'one-train-a-day'
ilroads. By ordinary modes of trav-
a salesman can make two or three
'ops a day at the most, while with
automobile he can cover three times
e territory and do 300 per cent more
hsiness.
Cab Is Favored.
R~Other Investigations proved that
|ltomobiles were not economical for
he average city salesman, but were
|me and money savers for the special
lesman who had no regular or close
knit territory. 1t was also diseoy-
red that neighborhood stores located
the outskirts of the city could be,
ftter reached by the salesman in his
r. Sales executives in virtually ev-
" line Of business have found that
lilly 80 per cent of their force can
Rll much more economically when
|itomobiles are used.
"Almost without exception the two
kssenger cab is the favored model. 1t
Ps large baggage compartment for
FRYING samples and advertising mat
II, affords protection against all kinds
weather and is economical of opera
on.
Like $1,000 Glass.
@As to the price class, there has
Zen a wide difference of opinion, but
|is now is being crystallized on
tolerate priced type, economical yet
an appearance that will creditably
fleet the standing of the firm. The
hicago Title and Trust company has
'andardized on businessman's two
assenger coupe in about the $1,000
ass, and this is indicative of the gen.
|al trend.
"Reports from Oldsmobile dealers
lroughout the country show that nu-
|erous large concerns are putting in
Gets Of Oldsmobile cabs for their sales
rec. The increased use of this type
Ir for business purposes is but an
her proof of the extensive part the
itomobils plays in the business