Evening star., 1924-06-05
FARM LABOR EXODUS
is DECLARED AT END
B. F. Faast Tells Realtors There
a. is a Definite Movement in
&, Other direction.
EXPLAIN SUBDIVISION WORK
Value Of Advertising Is Emphasiz-
ed by Woman.

The much -talkcd-of movement to
the city of farm boys as we'll as
of their elders, who sought re-
lief from so-called farm drudgcry, the
movement that has been blamed for
many Of the cities housing and un
cu.Aoyment problems and the farm
leho4 problem. has been stemmed,
rcslters at the general session of the
Natbnal Association of Real Estate
Eoasds were told at keith's today. A
definite back-t -the-farm movement
is under way, s. f.. Faast of Eau
Claire, Wis, said.
Tho morning session was called
Tho First Annual Meeting of the
city with Ivan @. Ackley of Chi
Cago, president. The meeting took
the form of a conference of depart
mcnt heads, who gave their expert
ences and problems and told how
they should be solved.
In addition to Mr.. Faast, the speakers
today included: Col. r. Lincoln Mitchell,
president of the Cincinnati Real Estate
Hoard, whose subject was, How We
Made a. Record Year in the Brokerage
Department: Harry II. Culver, Culver
City. Calf, on How We Built Up Our
Subdivision Business: George Fl. Tay-
Tor of Chicago. Developing Our Mort
gage Department" William III. Ballard.
on Making the Property MANAGEMENT
department Productive Of Profits and
Of Clients for the Company" and Mrs
W. Il. Wright, Oak Park. H., Getting
Business Through Advertising" MIR.
Fsast spoke on Selling Farms in an
Off Year"
Influx to City stopped.
After reporting that the tide Of
workers from the country into the in
dustrisI centcrs of the United States
had stopped Mr.. F'aast expressed the
belief that the agricultural situation
was rapidly righting itself through
better organization among farmers
for marketing and financing. He also
called attention to improved living
conditions on farms: modern homes.
with community and social life and
lahor-s wing machinery. The farm
lands division of the National Asso-
citation of Real Estate Boards, of
which he is chairman. is encouraging
rural planning. establishment of coun
7ry parks and Fairgrounds, community
halls and the moderniZing of the farm
homestead. he said.
MIR. Faast illustrated his talk with
lantern slides of farm sections, show
ing the improvements of farm lands.
Tells of Listing System.
Use of the multiple listing system
OF listing property is one of the
best business getters. Col. Mitchell
pointed out, explaining that one of
its advantages is the opportunity for
a greater use of display advertising
in the newspapers. 1t is the coming
system of merchandising real estate.
he said.
The broker who does not specialize
spends most of his time missing
sales" he added and spoke favorably
OF the practice of establishing tenn
porary branch offices.
How to make business properties
pay was told by Mr.. Ballard. He
took up three buildings as examples
and explained how they were man
aged with profit for their owners.
He stressed the Importance of each
management problem being consid-
cred separately. He urged that more
attention be given to securing new
business by service talks and ad-
vocated advertising in booklet, poster
and newspaper forms.
Mr.. Taylor talked on the Importance
OF getting and retaining clients for
the mortgage department, and pointed
out that safety should be the watch
word in the handling of mortgage
business.