Evening star., 1924-06-16

{ o'tUH "1S oUcC
BY ETHEL M. PARKS
} Enthusiasm? I'm full of it. Why, the
J sun is shining as / write this, so who
! Wouldn't be enthusiastic? Let it shine;
: .Ohat does anybody care how hot it is?
Besides, isn't there everything in the
Palais Royal to make one cool and COM
Portable? Indeed there is! And uDhat
! about the prices? Didn't you get share
of the profits on everything you bought
today? I'll Wager your better half had
no argument to offer Uhen you arrived
home Uith an imported Paris gown,
for which you paid only $3.50, or
enough silk Canton crepe or satin Canton
tor an eUening goUn, for uD1ich you paid
only So a yard instead of $3.49, or a cool
summer rug that cost only $13.85, when the
least he expected to pay for it uDas $50.
You knoD, it is a funny thing how the
men 1Du joke about uDon,en hunting bar
gains, but it the truth lDere knoun most of
them slip into a store Where some special
bargain is advertised in mems clothes and
buy, only they lDon't admit it. And .uhen
they do find a bargain, why, they are
eUen keener to brag about it than the
lDon1en.
Haven't you euer heard a group of
u0omen, talking ouer the tea cups, vonder-
ingly ask houv in the .uorld Mrs. Jimmie
lOeU dressed her children seen, to
=
honey and comfortable? Of course, YOU
haze. And how does she do it? WeU,
the same Day Mr.. Jimmie Huntington buys
stocks or some other Investment. He
doesn't buy it at its regular price, but
matches the papers until it goes down a
bit. Then he buys. So does Mrs. Jimmie
She has been planning for the summer
-Uacation days are coming-she must
hoUe sport suit, of course, but she does
not feel that she can pay the usual price
and get all the other things she must haue
So she eagerly scans the Sunday paper,
and sees Just the thing she lUants at this
Proft-Sharing Sale. And there are the
snappy little sleeveless sports jackets, too,
Just .ohat her daughter has been wanting,
at about half price.
DoUn she goes on Monday morning,
bright and early, and she purchases not
only the articles she had planned to buy,
but many Others she found at greatly re-
duced prices.
And that night she read the aduertise-
nent again Uery carefully, and found that ,,
almost everything the family needed could
be had at this June Proft-Sharing Sale at
extraordinarily lou prices.
Mrs. Jimmie had listened attentiuely
many times luhen her husband had talked (
about the rate of interest he made on some
of his Investments. 1919 lDas mighty good !
interest, he said, Dhen it .Uas on a sure
thing and no chance of loss. She got to
wondering just hoW much she had made :
If she figured up the exact reduction from !
the regular prices on the articles she had
purchased at this sale. She jotted it all !
do.Dn, and the result was so astounding
she could hardly believe it. But there it !
was, and figures can't lie. And besides
that, these ,Dere sure things, too, for she
had been buying good many years and
kne.O .Uhat they usually cost her.
And that was hov Mrs. Jimmie did it,
and houu many other brainy .von1en do it,
euen though they are not really considered
business .uon,en. 1t pays to take advan-
taee of the really astonishing bargains be-
ing offered at this sale.