Monte Vista journal and Monte Vista graphic-reporter., 1924-12-12
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Babson says: Push trade-marked,
Nationally advertised goods"
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In the effort to reduce prices, retail
ers are constantly tempted to take on
unbranded and unknown lines. We
urgently caution retail clients against
this mistake. Our advice is to push
we'll established trade-marked. ma
tionally advertised goods. When prices
are established on such goods the pub
lie has confidence in the fact On un-
known, untried pnd generally uncer-
tain goods the claim OF price read
justment means practically nothing
Roger W. Babson.
- go
In nine cases out OF ten you can
rest assured that worthy manufactur-
ef Is going to seek worthy, we'll
rated retailer to handle his line. You
can bank on 1t that the store whose
shelves are laden with merchandise
whose brand names you will find In the
best periodicals.. is store that is up
TO date and one where the other mer-
chandise can he relied upon as 100 per
cent satisfactory.
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As regards the claim of price read
tustmcnt. We now have practical
demonstration on Nationally Advertis-
ed lines. Hudson. Essex. Dodge. Ford.
and other makes of nationally adver-
tised automobiles have announced price
reductions recently. The public has
faith Of course in the price readjust-
ment. Surprising some automobile
manufacturer not nationally advertised
made price readjustment to meet the
price level Of one Of the above makes
OF cars. Would 1t mean any thing to
you: You buy 4 Stetson hat because
you know the quality Of this hat to
Be- unQuestiOnable, that In proportion
70 the amount you pay You will get
more service and present a better ap-
pearance. You like to buy q suit or
overcoat bearing the name Of q well
k1own manufacturer Of clothing. You
know the quality will be In the cloth
iag consistent with the price you have
paid.
We tie up real service with national
II advertised lines. --
.
BOUGHT FIRST PAIR OF
KEYSTONE CORDUROYS
FROM FASSETT IN 1885
Jess Martin bought his first pair Of
keystone Cor'iuroys from the Fassett
store Just rs years ago last spring. The
circumstances connected with the pur-
chase Mr.. Martin well remembers. The
Fsssctt and the check given was for
$500 or $a0.OO To cover In amount
one pair of corduroy pants and 4
suit Of clothes.
Mr.. Martin was then resident on
the farm now known M the Dogart
place. about thfss.-Quarters Of Z mile
north Of the community center now
known as Bowen. When Mr.. Martin
arrived home after his buying trip on
this particular day he donned his new
Keystone Cords and taking his watch
and change out Of the trousers he had
been wearing he placed these articles
In = pocket Of his new suit together
with . new pair Of susIrnders which
had been given him for the new suit
In the hack Of his bedroom
Mr.. Martin went hunting that day
and upon his return he found his new
sait missing. Until this day hs has
asves found trace Of the missing salt.
D1f In ths months following found the
service Of keystone Corsiuroys BY tar
sxcelled any past he had ever worn
aud throughout the yrars nincs his par-
chase Of bis first pair Of Keystooes b.
has insisted On and worn Ksystons Coz
duroys. We have hundreds oe cus-
toncrs who insist On The Ksystons
brand. sons 1t Saguschs. some at
Blanca. In fact tbs stockmen all over
The valley insist On our Keyssonr Cor.
duroys because they 1T and wear bese.
% . 80
Wednesday e. =. Althen. repessenting
Cleveland and whltohill Co. makern of