Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1924-05-11
SECONDPRIZE
GOES TO MISS
ALDINE BUCK
Mrs. Hilmar Fabra Wins
Third Choice Of Automo-
bi'es by Close Vote; Cars
Delivered to Owners

Ending IN u blaze of glory and un-
l"aShcd excitement after having held the
unwavrring interest ~ ull the Lower Rio
trHndc Valley for a period of more than
eight weeks, the last chapter Of the
brownsville Herald $1,000 automobile
and prize voting contest WAS written
last night with the presentation # the
automobiles. 4 Buick touring car, costing
Sll1u. a Chevrolet costing S.'3J and 4
Star costing 500
Not within the history If newspaper
dom in this section has campaign at
ira ted tie enthusiast and widespread
interest that was shown III the race thar
ended last night The last week was
especially notable. Rivalry waS intense
int friendly and TIE Herald feels as
Surcd that the c~,fuI ones mcrftcd
the prizes for which they so earnestly
siriycd
Thr campaign was conducted under
THE direction of the H. H. Rogers Com
pany NJ Los Angeles. California selected
by the Herald for the work only after "A
rigid and ran~taking investigation If
their long record If successful opera
tion If newspaper campaigns IN Southern
and Western states. The fair and equal
treatment accorded each and every son-
t,>tanf hy representatives of this com
sany Was largely responsible for the
tremendous success ~ the campaign Ivy
result ~ which tie Herald actually
snturatcs the field which II serves Paid
w advance circulation has been Increased
~ nearly iru per cent. and fully - per
for delivery within the Valley proper.
whi will bc welcome news 10 advcr-
ti~rrs. In placing their copy in the Her
ald hcn"eforih. advertisers may feel AZ
~nrcd that their message viii hr read in
more homes than any other daily news
paper south nf San Antonio. which
makes II an advertising medium par
excellence.
The number of votes and >UhScrip-
iinn~ turned " " contestants ana their
friends during the last week was fairly
staggering ANA when the judges met tn
undertake thc iabuation of thr totals. il
would have been di~roura=insly lahorcus
but far thc keen interest even they felt
in thy outcome w the race and the
knowledge They had of the popularity
of th" movement in every 80 ti"n il
which the Herald circulnteS.
The conduct of the count was method
iral and business like The election
~ the Judges WAS mn admirable one. and
tn thrm the Herald extends i'm thanks
and fcli,i'ationS.
Nothing contributed more to the cx-
pcdicnry and accuracy of the count than
the systematic efforts of John Siarcl
ana Major w T.. Mills. who. with th'
uSc ~ the burroughs adding ma hn'
proved wonderful assistance ~ the
official Judges III reaching IN early dc.
cision
The aggregate votes NJ the autnmnbil,
winners .lnuc reached enormous figures
Tie winner nf a'l thr prizes are well en-
titled W. >tirrc~~: they demonstrated con
rluSivcly that energy and persistence
are potent factors in any game in life
IN distributing over $1,000 worth oi
awards among successful candidates thu
Herald gives value received for efforts
IN i;~ behalf vet the intrinsic value 81
The awards il not only consideration I,
ontcSiants IN the pursuance of Their
individual campaign for votes. they hav,
learned much that will ~ ~ benefit 4,
them They have made many and pleas