Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1924-05-28
JEWELLERS END TWO DAYS CONVENTION
PROGRAM WITH BANQUET SESSION AT
AUGUSTA H0USE-kEITH new PRESIDENT

vertising campaign that can not help
but bring results.
Banquet and Dance at the Augusta
House
Rev. Charles A. Knickerbocker OF
Waterville in an eloquent and bril-
liant speech which brought the en-
tire assemblage to their feet at the
banquet session last evening, SET
forth three business rules as seen
by a preacher. These rules were
First, do your best, and to do this
it is necessary to be at your best;
second, foster those institutions that
make for purer minds and broader
knowledge and thirdly, have some
appreciation of the soil out of which
business grows the foundation OF
which is service of absolute right and
justice.
In his opening remarks he spoke
of the fact that jewelry while
thought by many to be a luxury is in
reality necessity as it fulfills de-
mand for art and beauty which is in
grained in the human race. 1t helps
to refine and better us.
He declared that every business
man is missionary and that bust
ness has done more to consolidate
the many races of the world into one
brotherhood than any other insti-
tuition. The day of cutthroat COM
petition is over he stated and in its
place has come a brand of business
men who work together for their
common good.
This talk was interspersed with
jokes and was couched in language
at once easy to understand and yet
beautiful in the extreme.
A fine luncheon was served during
the evening and dancing several
specially numbers took place be-
tween the courses. Prof. Albert T.
Hopkins played several delightful
numbers upon the piano, and dem
onstrated his mastery of that instru-
ment in way that was a delight to
The people present. Earl r. Hayes
of this city, baritone. sang a num-
Der of selections that also pleased
greatly and Walter Warman, saxa-
phonist for Douglas Melody Men
played "SaXophobia," a sax solo in q
very capable manner.
Present Watch to Retiring President
A delightful incident of the even
ing was the presentation to retiring
president Matson Tinker of Portland
of a wonderful Waltham gold watch
of the Colonial A, Riverside Model
The presentation was made by Ore
Davis of Rockland and was a sur
prise to M. Tinker VINO rallied
quickly and responded in a happy
vein.
After the banquet the remainder
of the evening was passed with
dancing 10 music furnished by Doug
las Melody Men. The music of this
fine orchestra added much to the en-
joyment of the evening and brought
to a happy and successful close. one
of the most productive conventions
of the Maine Retail jewelers. Asso-
citation.
Speaks on "Market Analysis"
The attention of the jewelers. was
held at the morning session by a
valuable talk on Market Analysis
for the Small Retailer" given by p.
NJ. Trout of the Babson Statistical
Organization at Wellesley Hills,
Mass.
He declared that the outlook for
business in 1924 is a problem. the
chart showing zigZag termina Is
jumping above and below the normal
lines. And he expressed the opinion
on a sound basis provided the psy-
chology and the mental attitude of
the people were changed for the bet
ter, for the people must have more
confidence.
He advised the jewelers. to have
faith in their business and not to
cling to old methods just because
they had proved serviceabIe before;
he predicted that 1924 will be a sue
cessful year for the man who Is alert
and has strategy by which he is able
to take the opportunity which prob
ably will not knock as loudly as in
some past years.
The speaker showed the jewelers.
the value of knowing the population
of their respective communities and
the stream of trade by which every
large city draws a certain amount of
trade irrespective of the smaller
cities around it. The larger the city,
the more attractions for thetsmaller
city. Merchants can count on a GER
tain proportion of trade from each
community smaller than theirs. and
may be sure that a certain amount
Of their trade will go to the larger
cities.
Referring to the question, "Who
buys jewelry." Mr.. Trout presented
an interesting chart which set forth
that most of the jewelry IL bought by
unmarried women over Is years of
age. while almost the some amount
Is bought by unmarried men over Is
years old.
Merchants should know the general
business conditions in their COM
munities and should know when it
Is time to start branch stores in
other cities. He showed by chart
that the turn in advertising gener-
ally comes just before the turn in
business, which would seem to prove
that advertising is a pretty good in
dicator of what general business is
going to do.
AS the result of questionnaires
sent to 200 girls in colleges, 200 girls
working in Offices in Boston, and 100
girls in the village of Wellesley, the
Statistical Organization was able to
tabulate the Is most popular kinds
of jewelry for women, which. of
course. woud not apply to all COM
munities. The popularity OF pearls
hn -