Seward daily gateway., 1924-01-16
RESULTS OF ADVERTISING

The doubting Thomases who don See where there Is anything ln Il TOT a city to advertise" can get some en- lightenment from the reports of cit ies who are pushing to the front and using advertising of the right kind to speed their progress.
 It is not advertising, but the lack Of advertising, as a keen student ol municipal development points out, that makes so much moving from one place to another The reason is that people are attracted to a city or dis Ifict upon general report, or per haps partial investigation. When they go there they are often dissat- jshed because they md conu4uOns different from what they expected. On theother hand where cities ad- vertise, prospective residents have d much better chance to learn about the true conditions that obtain, and in most cases they locate with much more complete understanding than when they have not had chance to study the new place through its ad- vertising. That same man points out that frequently people leave a city because II has not been sufficiently advertised to them, they do not advertised to theme; they do not know theopportunities it holds for them.
 The purpose of municipal and state advertising is to attract and hold re- sidents and industries permanently That can be done only by including those who understand and like the conditions in the new location.
 The progressive city of the future must be advertised.
 This is the age of advertising-oi community advertising in particular Cities are being advertised in much the same manner as a commodity, and they stand much the same chances Of success or failure Just as com mOdities with outstanding qualities have forged ahead to the from rank in their respective fe' so are cities possessing features 10 attract people and industries urging their way tC prominence, building prestige, increa ing population and adding new indus tries by the force O1 the printed word
 Vancouver is now reaping results from advertising done three and 1oul years ago Tourist traffic thru that city has shown 36 to40 per cent increase during the past two years Vancouver compares it's revenue from from tourist traffic with that of a gold mine No gold mine in the Pro vince of British Columbia has ever produced for it's owners $20,000,000 in a single year, but this is what the tourist traffic with that of a City of Vancouver, and it's value in 1923 will be well over $25,000,, 100, it is said. ThereturnS from tourist traffic are therefore greater than the re turns from the fisheries of British Co lumbia
 Buttourist traffic is only one re turn city can hope to secure iron judicious advertising. Winnipeg, fol instance, possesses a unique and com polling talking point in it's fortunate situation with relation to hydro-ele tric power It's close proximity to tn numerous power areas existing on tn, Winnipeg river present an advertis ing feature not duplicated on the Am erican continent. Winnipeg has long been noted for it's uneXcelled trans portation facilities the best in Cana size on the American continent. Dc imitation of the fastest growing maI ket in the world, plentiful supplies o raw materials, attractiveness as home city, strong and progressive nancial institutions, abundance c pure, sofe water, cheap hydro-elet tric power plentiful labor supply, ar all factors around which a succes: ful advertising campaign can be de, eloped.
 Progressive cities throughout tn world are coming to recognize tn importance of advertising as an aid { Community progress. In the Unite States it has played a particular in portant role in the development ( some of thenatiOn's largest cities. M; ny United States advertising agencie have opened Community advertisin departments and over one hundre cities maintain publicity bureaus. N tional advertising has become quit common.
 A notable expression of confdenc in advertising is found in the recen announcement of the Alabama legis lature, permitting county governin bodies in that state to appropriat