Imperial Valley press., 1924-10-29
EVERY ELEMENT FOR SUCCESS IS
OURS; IT'S UP TO us TO UTILIZE
THEM in BEST POSSIBLE MANNER
-. - 49, BY o. G.. HORNE
Vice President and General Mana
i, ger. Pacific Southwest Bank - -

Prosperity, that undefinable term
that is so often misused and more
often misunderstood, may or may
not be lowering over the Imperial
Valley, according to the point of
view of the individual; but if any
one. questions the signs of the
times as pointing to business and
farming revival he is reading the
future with inverted lens or dilated
vision.
If by prosperity you mean infla-
tion, let us hope the period of false
values and prices has been proper
ly discounted and that we are get
ting back to the place where an ar
ticle has somewhere near 100 cents
of value in it for every dollar paid;
and that when the producer con-
verts his product into money, he
will get a dollar that will at least
pay the cost of production, plus the
value of his own service. >
A few years ago, more spsci-
fically up to October 1920, we
were sweeping ourselves off our
feet in a wave of so-calisd
prosperity that was represented
by high values and high prices,
wherein everyone Joined in the
hilarity of dobauch, both eco
nomic and business, that SEEM
ed to have 10 limit and that
most of us thought would main
tain itself for all time.
The SOLDERING process was long and
drastic 1t took three years for
us to fully realize that prosperity
is only relative term, and that it
is not always represented by big
wages and high prices, active move
ment of goods and products and
easy credits for all. The spectar of
this false prosperity has faded away
and we are confronted with an eco
nomic reality that looks like genuine
success.
What Real Prosperity Is
Real prosperity for the Imperial
Valley means the production of
things the farmer grows at the max
imum of quantity and quality with
the minimum of cost; that the goods
on the merchants shelves shall move
easily at fair profit and that
labor shall be fully employed ut
reasonable wages. The elements of
production, marketing and Price
cover the field of our agricultural
progress and with these we are
primarily concerned.
Production depends upoW sun
shine, water, soil and hard work
with intelligent direction. The I'm
perial Valley has been kindly dealt
with by nature. We have the long
est growing season in hc,temparate
zone, and surely no one can object
to the days of glorious sunshine for
nearly every day in the year. Our
water supply has been the greatest
in volume and the cheapest in price
on the American continent. 1t is
true we have done a lot of extrava-
giant talking about our water ills,
and we have been very careful to
publish to the world every defect
in our system of irrigation, which
no one claims is perfect; but il
there is an irrigation system pro-
vided by man on this continent
that has diverted as much water as
many days in the year with mini
mum of cost that is comparable
with our system the fact has not
been widely published.
With conservation of water
and storage to protect us
against the possibility of floods,
and with a little fixing here and
there in our present system, the
Imperial Valley will have
plant suitable for all needs and
to meet every demand, +.
Soil conditions are variable and
adapted to MANY kinds of culture.
For that reason we can raise a
great variety Of hcstisultGral and