The Birmingham age-herald., 1924-10-11
FRIDAY BARGAIN DAYS ACCORDED
 BIG PATRONAGE
Merchants We'll Pleased With Response Made
 By Buying Public

f Al.N
 The -Herald's promotion of Fri day Bargain Days yesterday went over with a bang.
 The cooperation of Birminghaua'l Hive wire1 merchants in presenttna annsuai hRfagins in ofxiaf ta hEiNE ths public into their stores wAg given spien' did response by readers of Tue Age Herald.
 There were busy stores throughout Friday despite the warm weather for October. Not only a few, but every participant reported unusually good sales, and in some instances the mer- chants scored remarkably results.
 Compliments all along the line for the advance promotion have been given. Even those merchants who were only willing to give the Friday bargain days idea a fair trial now welcome 1t as q fixture in every weeks publicity cam paign.
 Joe Fl. LOvemat, Loyeman, Joseph and LOeb: ''Our firm enjoyed q won derful day. Friday bargain day is an excellent idea"
 Mack International Truck Co.,: For the first and only time we ad- vertised bargains in trucks" accord ing to John Fletcher, land it resulted in the sale of five or six trucks. The company is more than pleased with the result of the advertisement car ried in Fridays Age-Herald."
 P. N. Tyler, Tyler JeweIry Co.,, Ensley: "NVe had $250 sale we attributed directly to our advertise men in The Age-Herald The business for the day was very nice, and I am for Friday bargain days as adyOcted by your newspaper"
 Lawrence Saks. M. Well and Co.,: ''I am strong for your Friday bargain days. As stated a week ago cur place has been filled with patrons calling in connection with our adver- tised sale. But the bargain day ad- vertisements bring results, I know"
 V. w. Wood, V. W. Wood G.: 'I consider Friday bargain days good idea. We have tried The Age Herald for two weeks on this particu- | lar proposition and the results are more than satisfactory" Fl. J. Porter, Sf., Porter Clothing Co.,: "The Porter Clothing company had another good day. We partici- pated in your Friday bargain day idea and are pleased with the results."'
 C. Patterson, DrenRen & G.: Sales for the day with Drennen brought further satisfactory tests of your Friday bargain day idea. We favor I it."
 B. M. Eastburn, J. Blaeh 6 Sons: Public response to weekend bar gains in The Age Herald have been extremely gratifying to us."
 Robert Aland, Ideal Millinery CO.: "Our business Friday despite the hot weather was good and we give you l credit. I want to see The Age Herald continue it's program of Fri day and Saturday bargain days. The public has not been buying because | of seasonal conditions, but we want you to keep up the Friday bargain day as the idea is good one and produces business" M. Bernheim, BeFnheim Electric | O.: "We never had an advertise ment to pull better than the adver- tisement the Bernheim Electric com pany carried in Fridays bargain day issue. We were skeptical at first, but no more"
 C. S. Stewart, l.. F. M. Store: | "We had one of the best Fridays in a long time. Every item advertised in The Age-Herald Friday pulled strong. The Age-Herald's promotion of Friday bargain days is q great thing both for the merchant and the buying public"
 F. J. HOIberg, advertising manager for Saks: "We want the merchants of Birmingham to get behind the Fri day bargain days movement initiated by The Age-Herald. Results Ob- l tained by Saks were entirely satis- factory despite the warm weather which naturally kept some patrons from the retail district. Keep it up." J Mccormack Bros. Motor company reported splendid results from their Fridays advertisement announcing bargains in Fords. It was the firms first test of the proposition and the results were pleasing in every way, ' 1t was announced.