Evening star., 1924-07-24
TAKE RADIO TRADE
BEYOND EQUATOR
American interests Adopt
New Methods, Wiping Out
Restrictions on Progress.

| Inc adoption OF entirely new and
| extensive program for the promotion
or radio broadcasting in Latin America
ny American interests, following. the
abrogation of an agreement under which
| the American companies had Jointly
| participated IN South American radio
business for the past three Years
with interests of England. France and
Germany. was announced today by Gen
j. G. Harbord president of the Radio
Corporation of America, who said the
| new plans gave the United States it's
| first unrestricted opportunity to utilize
fully its resources in developing radio
in South America. Five of the principal
countries of the continent-Argentina,
Uruguay. Chile, Venezuela and Brazil
will benefit by the new plan, accord
| ing to Gen. Harbord.
| The program not only includes a
| change in the system of distributing
| merchandise, which enables the Amer-
can company to direct its radio activi-
| ties with far greater efficiency than
the previously existing arrangements
| had permitted. but it involves in add-
| tion the Introduction OF practical
| method for the support of broadcast
| trial 10 the powerful broadcast sta
| ton at Buenos Aires
Other Negotiations.
Gen. Harbord explained that nego-
tlations with other radio companies
in South America had been in prog
reSs for several months, the outcome
of which was the dissolution of the
original local organization known as
Radio Sud America. He pointed out
that one radio company in England.
France and Germany, together with
the Radio Corporation of America,
had originally formed this organiza-
tion the sole distributing agency
for the sale of radio apparatus of
English. French German and Ameri-
can manufacturers, but this arrange
ible to enable the participating mem
bers to conduct their individual busi-
ness on a basis best suited to the
technical and commercial develop
ment of the art and Industry in South
America.
The cancellation of this former
agreement marks the beginning of d
new era in our South American radio
activities" Gen. Harbord said We
are now in d position to carry the
banner of the United States leader
ship in radio below the Equator. We
have been somewhat retarded in the
South American field due to the re-
strictions imposed by the four-sided
compromise which has been in force
since the end of the war"
'One Of the outstanding advantages
of the plan which was made effective
following our release from Radio Sud
America, is system giving direct
contact with the South America
radio market from New York. thus
eliminating the expense incidental to
carving on operations through in
term ediate distributing centers. With
newly organized outlets forming
part of the distribution circuits. ter
minating at Buenos Aires. Montevidio.
Sac Paulo. Rio de Janeiro, Valparaiso
and other leading cities. every new
development in broadcasting appa-
ratus will be made availa BILE to South
americans practically simultaneously
with their introduction in the United
states.
Latin American Interest.
There is every reason to believe
that Latin America will continue to
show an increasing interest in radio
broadcasting. Particularly is this true
now that d way has been devised to
give her the advantages of apparatus
embodying all the latest improve
ments contributed by engineers and
scientists in the United States. Such
cities as Rio de Janeiro. Buenos
Aires. Montevideo. Sac Paulo and Val
paraiSo. and other ceCters of art and
education scattered throughout the
republics of Latin America are some
q
casters may tap for a variety of pro-
gram matter to be broadcast TO mill
lions of homes whore the light OF
radio has not yet entered.
Unlike North America, distances
between cities are greater and a large
percentage of the population resides
in the vast farming regions Radio
brOadcasting must break down these
barriers of space which isolate town
and village from the cities. Wire fa-
rilitjes too are not within easy
reach of the people of South America
as they are in this country. Radlo
broadcasting will do much to supple
ment existing means of communlca-
ton such as the telephone and the
telegraph.
1T is a well known fact that Latins
now look to America to help in de-
veloping radio broadcasting in their
respective countries. This knowledge
is based upon the events of the past
years, which have conclusively proved
to the world that America now leads
in radio communication in all its
branches"