Evening star., 1924-12-21
MENU Of RADIO
PROGRAMS URGED
Owners OF Sets Now Have
Hard Time Satisfying
Tastes Every Evening.
By Consolidatea Pres.

By Consolidated Press,
GREENVILLE, S. c., Decennher 10
The radio restaurant is looked
Forward to by students of the air a.
the next development in the broad
casting problem This does not meaI
place to eat and hear music. Il
means that various stations even
tually will specialize in certain rad!c,
menus" SO that the fan with a re
ceiving set Of ordinary selectivitS
! may take himself shopping in the
evening TO the place where he know
his particular slant of appetite fol.
the moment Will best be appeased.
The new restaurant" might NOR
properly be called an air cafeteria
for II will be a place where one ma
| help ones self and pass along.
Programs Are Unequal.
As matters stand at present tht
radio programs from q. majority O.
| the stations throughout the countrs
are sort of tumble. You may re
ceive one night most ambitious
selection of classical music and the
next night from the same station
have an attempt at Jazz which viii
fall short Of expectations. The idea
now is that certain stations should
specialize in jazz, others in the
classics and 50 on. At present the
radio audience very often finds itself
in an evening confronted by NOTHING
but jazz and the next evening will
have to search far and wide for :
bit Of musical divertisement
One Of the leading spirits In this'
proposed new development is an en-
thusiastic student of the radio stu
alton, VINO calls himself the "hired
hand" and who presides over statiou-
WBAP at Fort Worth, Tex He re
fleets the broadcaster's point OF vtea
and II is unQuestionabIy a good thinE
for the art, or industry. whatever q
may be, to find the man at the broad
cast station placing himself in the
position of the listener-in The
hired hand" has made a study Of
ttons Of the country and has found
that they frequently offer a very poor
selection to the man with a set Of
average range. He argues that if
certain stations would specialize in
certain types Of program just as Ger
tain restaurants specialize in certain
dishes, the radio audience would
never have a jaded appetite. This
proposed arrangement would noI
mean that the stations could broad
cast one type of entertainment only. :
1t means they would specialize in
that particular type, varying Their
programs from time to time, but haV-
ing the classical or the jazz mum
bers predominate.
Everywhere radio stations are max
ing more and more Of an attempr
to keep in direct touch with their
audiences. Some fans have complain
ed recently that too much time our
the air is taken up by stations H.
acknowledging the receipt of teIe-
grams and telephone calls. Long lists
OF names and addresses often are read
by the announcers. The men at the
stations, however, say the receipt OF
these kilograms not only gives them
line on the tastes Of their listeners
but serves as the same sort of stim-
ulant to artists and directors as an
plause does at public performance
The station men do not believe that
majority Of these kilograms are sent
merely for the purpose of hearing
ones name announced over the air.
Many Of them bear the earmarks O.
spontaneous appreciation.