Atlanta tri-weekly journal. [volume] (Atlanta, Ga.) 1920-19??, 1924-07-17
ADVERTISING MEN
IN !. 0.ND.0N SESSION
HEAR EX-PREM|ER

LONDON, July 15.--(By the Asso-
cated Press THE second day of
the International Advertising con-
Vention today was partially devoted
10 listening to advice by three mem
bers Of the late conservative gov
eminent, Stanley Baldwin, Sir Rob
ert Horne and Sir Philip Lloyd,
Graeme, on the direct effect adver-
Using would have in establishing a
new economic life and sound pros
Perity in the naciCns Of Europe.
The delegates again filled the con-
ference rooms for this morning
session which was the last general
meeting until Thursday afternoon
when the convention sessions close.
This afternoon and Wednesday the
delegates were attending twenty-five
sectional meetings.
The general session this morning
was under the craftsmanship of Lord
LeVerhume, the soap king of Eng
land and the owner and developer of
her largest chain store system. Lord
LeVerhulme, as one of the first Eng
lishmen to understand the value of
advertising and as one of the first
TO utilize advertising, described in
detail the long and hard struggle
he had fought in England before the
manufacturers / and public would
even agree to consider it's advan-
tages.
Baldwin Gets a Cheer
The delegates stood up and gave
former Premier Baldwin rousing
cheers when he arose to speak. Dur
ing his address, which was a sound
business mans talk without frills,
he told of the knowledge of adver-
Using he had picked up as head of
the board of trade, as chancellor Of
exchequer and as prime minister.
Mr.. Baldwin referred to the need
of advertising in the business world
Nat the present day. He said he had
twice been slain by tariffs, one of
which was the Mckinley tariff, but
that at both times he had been able
to recuperate with the aid of adver.
Using.
What the world needs today is
good honest advertising between ma
tions, so that the public, merchants
politicians and governments will
know each other for their honest
worth, Mr.. Baldwin said. He saw
the possibilities of world peace
through the League of Nations anc
suggested that there might be g
league of honest advertising to dc
the same thing with the peace OF
the commercial world.
May Try 1t on England
The former premier said his tern
of office as chancellor of the ex
/ chequer had convinced him that ad
Vertising was a necessary thing tt
business. Now that he had had grad
uated to be a business director, he
was working on this principle. He
knew what advertising had done in
the United States and he was out
to follow that example and to see
what it would do in England.
Sir Philip Lloyd Graeme then de
scrlbed his ideas on the chances for
the development of advertising in
Europe. He was followed by j. D
Mooney, president of the Genera
Motors Export company, who spoke
at length of the need for new lead
ers in the industrial world who could
assume political power and work fol-
the honest betterment of people. He
saw advertising as g, means of de
VelopIng such leaders and believed
that the economic life of the ma
tons would be benefited by adver
Using as time went by.
.. c. Hearn, advertising mana gel
or the New York Lead company
was the last sneaker at the session