The Birmingham age-herald., 1924-04-26
BUSINESS BUREAU ! GIVEN BIG PUSH ! AT FRIDAY MEET
William P. Green Explains Purposes And Results
 In Address

A Better Business bureau, t0 be feated with the avowed purpose of haintaining good will between Bir- kingham. merchants and their custc- &ers through establishing public con- 3dence in advertising, is a virtual cer- hinty in Birmingham as result of eeting Friday evening at the HiIl- ban of more than. POO. representative erchants of the city. . \ . Expression of hearty sympathy with De movement to organize the bureau as made by all merchants attending Ie meeting, and representatives of sev- fal of the larger downtown r stores edged financial aid.
 .s To Seek Support
 In an effort to explain thoroughly |e details. of the bureaus work, if or mixed, the various problems it would |eet, a committee of interested business en, working under William F. Green, the vigilance committee of the, As- ciated Advertising clubs, which is onsoring the movement, will visit siness men of the city during the xt few days. Questions of policy Il be discussed, and it ismexpected at at the conclusion of the com ttee's work all business interests of city will back the movement.
 Telling of his efforts to protect busi- ss here by disoouraging travelling ped ers and other methods of encroaching Birmingham business, D. E. Me ndon,a president of the city commis- , n, pledged the aid of the city govern Int to the Better Business bureau and ged that its high principles of honesty business be carried out.
 Frank admissions that advertising in Birmingham field at present does # bring maximum results were made several prominent merchants, who lared, that this bureau, organized to late good will for the concerns, will large factor in restoring public fidence in advertising. Through it's K of stopping fradulent advertising emes it will accomplish much to- Id protecting the honest advertisers the city, they pointed out.
 Green Is Speaker ully explaining the purposes of the $ ter Business bureaus, and detailing manner in which they function, liam P. Green, here to assist in or izing bureau, said:
 It is becoming increasingly recogs d that good will is the greatest as- of any business institution. Good
 has been defined as the prob ity that an individual will continue io business with a particular con- It is built by many factors, Rng them the quality of merchan- the service of employees, the public itedness of the concern, and by ad- Using. 4
 ood will is nothing more than the idence of those with whom con does business. Like anything else eh depends for it's success on the idence of the public, good will must naintained, protected and developed. see the value of good will. in the ngness of the public to pay their Icy ta see well known actorssapd mo-
 picture stars because of the repu- bns they have built for high dard of professional performance. f good will, then, is to be main ed and if advertising, as one of the br builders of good will, is to pay
 dividends on the expenditure of
 mate business ins advertising space,
 msut be protected from those un- lining influences which would tend gar them down. Among such in bees are misleading and fradulent rtising, tricky and deceptive sales-
 hip.
 Tells of Fraud
 raud and deception are found in