Monte Vista journal and Monte Vista graphic-reporter., 1924-07-04
(By Carl B. Stow

(By Carl B. Stow
II any business-manufactu
retailing. stock raising or farming
fails to show q profit over q period
of two years. wouldn't 1t be good
business sense to analyze the causes
the vim and energy at ones COM
mand launch upon q campaign to
put such business on . sound pay
ing basis? To be In business and
continually worry about results.
brings unrest to its owners. and de-
stroys plans for new business
policies Of growth and development.
II creates desire TO dispose Of the
business or the farm, and perhaps
even sell that which II has taken
years to build.
SO It il today with the Potato
Industry Of this valley. and II l had
not been away and carefully studied
the marketing problems Of thu
crop. and come to realise that there
10 Q way to market potatoes 10 that
the grower viii make . profit on
what he produces. l too would con-
eavds that the potato crop was .
mighty poor eas 70 grow.
Tue Saa Luis Valley 10 especially
favored for the production OF saor-
moss yields Of potatoes Of the very
Sighsst quality. The fertile soil. the
aAuHAaHcs Of water for irrigation.
tAs cool climate and our favorable
osograpAscai lesatSea 70 ths great
petate markets q the ssath. all con-
bias 70 make this a. Asal potato
Aissriet. % ve must net give ~
ssesaslvs VsaaAs pssAsasiea. ~ -
0usa rsAsabls our sasrgiss and p,aa
policies Of nasAeo1ps thst will give
the grovsss ajssdt On what hs
produces.
There are five very essential .prin-
ciplss that form the very basis Of
. successful potato marketing sys-
tem--the first u orgasisation-s Sec
oud 10 the importance Of preventing
over productioa- third. II the ab-
solute necessity OF being the one to
establish the opening price on pota-
toss each season- fourth. the roll
ing Of ussold cars OF spuds should
be handled With the greatest Of
caution-and fifth. every effort
should BE- made TO get the potatoes
70 the consumers With ~ few resales
~ possible.
TIE principle tAat this article
will deal with 10 the third one mon
tionsA-thst Of establishing the
opening price on Monte Vista Pota-
toss At the time diEsins is to begin.
In other words "Who puts the opea-
iag price Oh Monte vista potatoes
every ssaseas"
Evsa - Tar hack - the season
Of 1913 vhsa the writer was away
Investigating These marketing prob
lens for the farmers Of this district.
. wholesale concsrn IN Las Vegas,
New Mexico asked ne II reply 70
many questions I had put to them
Why Il II that Just the moment
Monte Vista IN ready 70 begin max.
ing shipnsnts. they cot the prices
% deep that everyone handling
spuds 10 obliged to take loss on all
they have on hand or have rolling
70 them from California. Here was
~ instance where the buyer actual.
y fosH1 fault With Monte vista'a
sxtrsmsly low quotations. because
without any warning and without
any reason for quoting our spuds at
Q price which meant . loss to the
growers. Q quotation Of ftfty cents
{. .. ;. eass at Monte Vista wss
broalsasts1 70 outside buvsrs from
Neats Visa. AZ that tine The
freight raas - Les vsgas frea
Mssas VIA vas essty-fivs essts .
AuHlrs1-thls 0ale tie delivered
Dsies ninsty.elv esets. And the T.
livsssl Ds1ss - California spuls q
Las vegas q tAat tine vas DOL
laS and nifty eeats. The price was
eut iifty-elvs ssats . hundrs1 aad
the grower Vas tAe naa Who paid
The bin.
havs . letter % fils from . msr.
eAanAiss broksrAss eoscssn located
- . sethsrn city. making the fol-
lowisg startling statements - ans.
wsr 70 ny letter Of ssauiry relative
20 prices Quoted out o. Monte Vista
potatoes during the past two ysars.
-~la regard 70 Dessss % Hesss
.