Evening star., 1924-07-14
PRINCE WELCOMES
AD MEN T0L0ND0N
British Heir Given Mighty
Cheer by Americans.
Opens Convention.
By the Associated Press.

By the Associated Press.
LONDON. July IA royal well
come today was given to the $500
delegates of the international adver-
tising convention by the Prince of
Wales when he opened the official
sessions of the convention at wem-
bley.
In anticipation of the princes ar
rival, Americas 5000 delegates were
present long before the meeting was
scheduled to begin.
When the British heir appeared
wearing lounge suit, convention
button on the lapel of his coat, the
American delegates broke into
enthusiastic cheering. stampeded the
platform and kept up their ovation
for ten minutes Then the prince
delivered a short address, decit ring
the convention open.
The large conference hall at wem-
| bley was filled to capacity and more
| than capacity early in the morning
| and II was necessary to pack several
hundred delegates into adjoining halls
| where the speakers later visited them
| and delivered their addresses over
again.
Enthuaiasm Surprises.
The delegates. particularly those
who spent weeks travelling from their
homes to Wembley, loosened up their
pent-up enthusiasm. cheering for sew
eral minutes on the appearance of
~k-
ing their English hosts with this in
PRODUCTION of enthusiasm into a con-
vention, meeting.
The Prince of Wales had a hard
time starting his address, SO loud and
insistent were the cheers which
greeted him Eventually he discard
ed his prepared paper to tell the
lieved in advertising. and, in fact,
that he had done much of 1t him
self Then he said:
Il think il is the very name of the
convention which suggests interna-
tional interest in the subject. When
1 see so many people in this hall
from every part of the earth / am
You came together from all over
to give and receive information and
advice from each other regarding
commercialism, which is the great
est problem we have TO face today.
Il look forward to a new life. new
understanding and new commercial
ism between the United States, the
Dominions and other countries to
arise from this convention. / think
this is the only way we can obtain
that peace which is so much needed"
Kellogg Also Speaks.
The prince was followed by Frank
B. Kellogg, American ambassador,
who also was given an enthusiastic
round of applause followed by the
singing OF the American national
anthem. The ambassador then refer
red to his gracious welcome at the
hands of the English people and sug
gested that an interchange of con-
vention meetings between the two
countries was the best way to bring
about an international accord since
it allowed people to understand each
other.
Mr.. Kellogg referred to the forth
coming London conference, saying he
was confident the result of the con-
ference would astonish the world and
would create a new economic life.
He felt the convention in London was
timely and that 1t would serve to
usher in this new economic life.
Viscount Burnham. owner of the
London Daily Telegraph, acting as
chairman OF the opening session. de-
livered an address in which he re-
ferred to the need of advertising to
wake up the world from postwar
conditions He was followed by Lou
Holland. president of the Associated
Advertising Clubs Of the World. who
said his organization desired adver,
tising clubs to lend themselves to
building up world commerce
Reads Coolidge Letter.
Their aim towards which they in
tended to act unselfshly, he continued
was the peace and prosperity of the
world and not of a single country.
He read a letter from President Cool
idge extending best wishes for the
pressing the hope that the truth of
advertising would lead to a new un-
derstandfng between the nations.
Harry Upper, New York, chairman
Of the program committee, A. c. Pear
son, commissioner Of chambers of
commerce of the United States. and C.
Harold, president of the Thirty Club
Len