The Birmingham age-herald., 1924-12-03

h ku esswork? tAC.FDNBES
 hoh concerns have taken the greatest
 kins to. gather and analyze all kinds
 Information having . bearing upon
 kSir business. Hit or miss methods
 iss more often than they hit
 Y had lunch this week with . very
 leceasful advertising man. His defini-
 on of advertising included this terse 'atsment: <r
 s.Advertising Is designed to create a
 ate of mind through telling facts"
 why have certain states and certain fties and certain resorts progressed kore than othersf Largely because hey have seen to 1t that the people at lrge were repeatedly told facts about hem. California, Loss Angeles and
 aim Beach spring to mind as Illus fataons... 7.
 New England, on the other hand, has l,ffered, 1t Is now generally admitted,
 scause 1t has failed to proclaim it's ad-
 antages and its products. @
 The south unquestionably has wonder lL potentialities for growth and pros erity. But the south also has not heretofore taken sufficient pains to inn ress upon the country what 1t now has nd is. What the south must do if 1t is lp advance as 1t can and should is to
 roclaim to the world facts, facts facts.
 This subject has been much in mind ince I made an extensive tour through he south.
 \ The conclusion I have reached is that ae south should earnestly address It.
 lf to establishing a permanent or
 anization to conduct an educational .I. 4kn orthwith start forming an organization D furnish facts, facts, facts.
 Any. such organization should start nth an individual office or organiza ion in each principal city or county. sach local office should, in turn, for kard all information gathered by them rom the local office and from state- dde surveys, to a national headQuar- bra.
 Either by cross-indexing or by dupli- ate filling, the national headquarters
 ould quickly provide the necessary in ormation of any industry or activity in he south, disregarding state or local boundaries. Maps and charts could, of !ourse be prepared by the national \ Ee6douarters for each industry. Ma honal headquarters should also pre- Eent any factors which contribute to hake one state, country or locality pre- erable to another for asy specific in tustry.
 National headquarters sshou1d be lo- lated fns New YorK and be in charge kf a man of recognized ability and repu- Ration, an authority on business and economic subjects, and having wide personal acquaintance with all sections T. ha hl Ia t1 opportunities to arouse interest among northern organizations.
 \ An advertising campaign should be konducted to educate the north as to the present status, rate of development, op- bortunities, etc, of the south for diff Ierent lines of industry, business, farm tng, etc. This advertising campaign khould be done by the national head auarters in New York. All inquiries Ehould be referred by New York to the proper state headquarters, which in turn pould pass on to the local officers. The expense could be met by volun- ,ary subscriptions from leading busi- hess houses, real estate interests, public utilities and public-spirited individuals In the south. The method for establishing local quarters would vary. In certain cities he Chambers of Commerce are highly organized and efficiently directed and managed and could manage the local offices. Some cities have a strong pub newspaper which might be induced to take charge of the work. Other cities have local authorities who collect vital statistics and other infor- nation and could be induced to under take the work.
 For establishing state bureaus' the state newspaper publishers associations might ha anlistAd State governments