Evening star., 1924-07-15
TEXAS CITY SEEKS
AD MEMS SESSION
Sixty Houston Residents in
London Determined to Get
Convention Next Year.
Ey the Associated Press.

~ the Associated Press
LONDON, July 15.-The Prince of
wales as the chief guest of the 1926
international advertising convention
As the plan Of sixty residents of Hous-
ton, Tex, who are busy here trying
to get next years convention for
their home town.
They have announced their plan for
accommodating and entertaining their
English delegates should Houston
win, and they assert they will invite
the prince to make the trip, adding
that they have an intimation that he
will consider the proposition.
The Houston boosters, however. have
not stopped at royalty, and are going
to invite the principal cabinet min
listers of whatever government is in
power in 1925.
The plan calls for the chartering of
a large hotel in Houston for the use
OF the Englishmen, and the transfor-
nation Of the hostelry into a typical
English institution. The delegates
from the Texas city declare that the
next convention seems destined to go
to their home town.
Keep Up Propaganda.
The Texans, who arrived directly
from the southern port in a chartered
steamer, have kept up such a contin-
uous clamor that the opposition, If
there is any, has not been heard from.
In fact, most of the delegates have
been made to believe that there is
no other city in the United States ca
pable of handling such a convention.
When the presidents of the adver-
using clubs meet this evening to de-
eide upon a recommendation for next
that most of the members have been
buttonholed for Houston and have
oeen the victims of the heavy blasts
for Texas propaganda.
Second Day Program.
The second day of the convention
today was partially devoted to listen
ing to advice by three members of tho
late conservative government, Stan
ley Baldwin, Sir Robert Horne and Sir
Philip noyd-Greame. on the direct
effect advertising would have in es
tablishing a new economic life and
sound prosperity in the nations %
Europe.
The delegates again filed the con
ference rooms for this mornings ses-
sion, which is the last general meet
ing until Thursday afternoon, when
the convention sessions close. This
afternoon and Wednesday the dele
gates will attend 25 sectional meet
ings.
The general session this morning
was under the chairmanship of Lord
Leverhulme, the soap king of England
and the owner and the developer OF
her largest chain-sto system. Lord
Leverhulme, as one of the first Eng
lishmen to understand the value of
advertising and as one of the first to
utilize advertising, described in detail
the long and hard struggle he had
fought in England before the manu-
to consider its advantages.
Cheers for Baldwin
The delegates stood up and gave
former Premier Baldwin rousing
cheers when he arose to speak on the
platform. During his address. which
was a sound business mans talk
without frills, he told of the knowl-
edge of advertising he had picked up
as head of the board Of trade, as
chancellor of the exchequer and as
prime minister.>
Mr.. Baldwin referred to the need of
advertising in the business world at
twice been slain by tariffs, one of
which was the Mckinley tariff. but
that at both times he had been able
to recuperate with the aid of adver-
tising.
What the world needed today was
good, honest advertising between ma
tions, so that the public merchants,
politicians and governments would
know each other for their honest
worth. He saw the possibilities of
world peace through the league of
nations and suggested there might
be q league of honest advertising to
do the same thing with the peace Of
the commercial world.
The former premier said his term
of Office as chancellor of the eX-
cheQuer had convinced him that ad-
vertising was a necessary thing to
business.
Now that he had graduated to be
q business director. he was working
on this principle. He knew what ad-
vertising had done in the United
States. and he was out to follow that
example and to see what it would do
in England
~ Sir Philip Lloyd -Greame then de-
scribed his ideas on the chances for
the development of advertising in
Europe. He was followed by J. d:
Mooney, president of the General
Motors Export Company, who spoke
at length of the need for new leaders
in the industrial world who could
assume political power and work for
the honest betterment OF peoples.
He saw advertising as means or
developing such leaders. and believed
that the economic life of the nation
would be benefited by advertising as
time went by.
o. c. Harm, advertising manager of
the New York Lead Company. was
the last speaker of the session.