The Birmingham age-herald., 1924-01-05
LEGION BODIES ID
 INSTALL OFFICERS
Bessemer Merchants Adopt Merchandising Campaign
 For New Year
BEsSEMER BUREAC) THE AGE-HERALD

Joint installation of officers of Worth Lewis Post American Legion and the Woman's Auxiliary was held at joint banquet of these or- ganizations at the Grand hotel Fri day evening, with the members of the auxiliary acting as hostesses. There was an attendance of 75 and an appropriate patriotic program was rendered in addition to the cere- monies incident to the installation.
 Several speakers reviewed the &C., tivities of the new organizations, giy- ing sketches of the prospects TOT the coming year. A musical pro- gram was rendered under direction of Miss Nellie Adams, and music was also furnished by Bowen's orchestra.
 Miss Phyllis Waites sang When the Boys Come Home," after which Mrs. A. F. Spear gave a toast in original verse to the legion; This Jr, and after a short talk by A. E. Ausman the installation of officers was held.
 Officers for the auxiliary were in- stalled by Mrs. Lacey Edmunds6h, and were aA follows: Mrs. Lee Mat tingly, president; Mrs. Tom McCol- lum. vice president; Mrs. A. F. Spear, secretary treasurer; Mrs. H. P. Lips comb. Jry historian; Mrs. Margaret Benton, chaplain; Mrs. George Me- Fee, sergeant-at-arms. John Golden installed the officers for the post, who were o. M, Barron. commander; |; Dr. Sam W. Horn, first vice com- mander; H. P. ,Lipscomb, Jr., chap lain; Yates Mariani, adjutant; John B. Golden, finance officer: Frank V. Carpenter, historian; Frank Burnett, sergeant-at-arms.
 The principal address was made by J. B. Haffner. H. P. Lipscomb gave talk on the outlook for co-opera- Mrs. Julian Brick sang Dear Old Pal of Mine," after which a social hour was enjoyed.
 BUSINESS MEN LUNCH
 An ethusiastic luncheon of Besse- Bon Ton cafe Friday when a com prehensive merchandising campaign was adopted to cover the next 30 days with suggestions that it be <ex- tended over a period of several months. There was a good attend ance of the members of the retail division of the Chamber of Com ment, and numbers of enthusiastic talks were made. It was decided to continue the rebate campaign which was held during December for the benefit of the rural schools, and a committee on details was appointed. Talks were made by merchants rep resenting almost every line of busi- ness, and there were short talks by professional men who were guests.
 It was the consensus of opinion that the campaign should be strengthened by more personal work among the merchants and clerical forces in the stores. At the same ire 6a af the schools to arouse further inter- est in the rebating campaign.
 COMMUNITY LUNCHEON CALLED
 Everything is in readiness for the luncheon of the Interurban Luncheon club at the Grand hotel Saturday at l o'clock. This will be the second meeting of the club and at this time officers will be elected and 8 per- manent organization formed. A can- vass of the rural schools indicates that number of new members will be enrolled, and many members of the Chamber of Commerce have also stated that they would join the club. Dr. Spright Dowell of Auburn will be the principal speaker, talking on the importance of community CO., operation, and there will be num- Der of interesting talks along lines of work, the club is to undertake. l He 0loCtlOH Ol OlllNClo ,WiAl ldhC place. with Dr. J. c. Vines slated to become the first president of the club.
 Immediately following the installa- tion of officers a discussion will be held on the establishment of a mu- nicipal market, and a committee ap- pointed to look into this matter. This will be the first work the club is to undertake, and other proposals for the benefit of the rural sections will be introduced for consideration at a later meeting.