The Birmingham age-herald., 1924-09-28
Beauty Student As C alling
 For Girls
By BETH M,UyAINE
are women most in
 W0 WY ested in?" 1 asked q prt

~ NV HAT are women most inter- w ested in?" I asked a promi-
 nent suffragist. She seemed the fairest and least prejudlced person of my acquaintance, and I really wanted to know.
 She looked thoughtful. "Well, my dear, I suppose you think I'm going to start in on profound analysis of woman-nature, but I'm not. The one thing that lies nearest every Moman's heart, I don't care who she is, is her own good looks. Beauty, Love, Success the words carved on every woman's heart.
 So that's it. Beauty. Some women have it; a great many haven't. The scarcity puts on good looks premium which aspirants are willing to pay with results guaranteed.s
 This reaching out for the physical charms that were Helen's and Cleo patra's has netted huge fortunes for the shrewd business heads which can capitalize beauty. And more women can come under the category of good looking" since the advent of the beauty specialist, than those who came before and trusted, like the< dandelion, to na- lures rather irresponsible care.
 A man at the head of school of beauty culture seems incongruous but there is one in New York, real mas culine man, big and burly like a foot ball star. His point of view is unique.
 T don't know the difference between Cucumber Nourishing Cream and Pearly White nail polish; but I do know the difference between a $1O,- 900 deficit at the end of one year and Sl5,O00 increase the next. Pdrbe fizZle running my own shop because of, .absymal ignorance of massaging and blackheads; but a woman running her own business must have a head on her as sharp as a tack, and a hand as smooth as chamois. e i. Good looks is a girls natural cap- ital if she wants to go into the beauty business, Oughtn't to be, but is. If a girl has a biotchy skin, her customer cant help wondering why she doesn't magic it smooth with Blanks Face softener.
 Several years ago a<girl whose face was covered with a breaking out almost impossible to cure, applied at the school for entrance. Knowing the positive demand of Would-Be Beauties for Real Beauties to transform their defects, I tried to discourage the girl But. no luck.
 "She took our course for three months, and then we helped her set up her own shop inka suburb, rather ex- elusive district. She was a splendid masseuse, and for while I thought she was going to succeed in spite of her physical handicap. But at the end of the year she was hopelessly in debt and had to quit.
 T knew one of her early patrons and asked her one day why she had transferred her patronage to q rival shop. She shuddered.' il couldn't bear to look at her. face. suppose Twas silly, but l thought if she couldn't make herself more attractive, she couldn't do anything for me- ."
 Superficial, if you will, but unescap- able, and based on the love of all wo- men for being surrounded with beauti- full things.
 A very charming woman, one of the east, told me confidentially east, me confidentially
 T can't have an unattractive girl in my employ. She'd make me sick, and imagine the effect on all my good clients Beautiful but dumb is no go either
 '"To lessen this risk, try to get high school or college graduates. train them myself in my own school, and give them from $15 to SIS a week dur ing the three months of training. Then they are put into the shop where they are given the simpler treatments, working into the difficult cases as pro- fiency increases. Their salary in- creases approximately, of course. Did you see the girl who met you in the waiting salon?"
 l had. She had the grace and dig nity of story-book duchess and face like fresh, sweet rose.
 "She has beenN with me for eight