, 1924-12-18


offered, but they are placed il
tractive manner; with back-gro
ents, with clever arrangements
out and carry the Christmas-t
1t would be difficult to pick out
any favorites for they all surpass
n showings of past years. Rawlins
like all other cities, at one time
young and growing, was a few years
ago only a small town, and the mer- ,
chants did not fully realize the value
OF advertising, attractive window dis
plays and letting the public know the
firms were wild awake places OF bus
mess. Now with a population of
about 1000 with a population which
Is growing all the time and at the
present time more Of a transient pop
ulation than 1t was a few years ago,
1t Is necessary for a firm to adver-
tise, to attract. II they hope to keep
UP with the growth Of the city. A
Few years ago one could walk down
the street and pass very few per-
sons h he didn't knok-now it is
altogether different.
In the past few years more stores
have opened their doors to the public
" = SOIlDcllllOu
1s much greater. thus the many stores
have had to cater to the public, give
1t what 1t wanted and goods which
are the best on the market. This
feature Is evidenced more this year
h ever before. with the result that
1t should not be necessary to send
out OF Rawlius to get a single pres
ent.
The best way for a store to stand
still, or go backward. Is to leave
Its goods on the shelves unadvertis-
ed. II the name OF the firm is
withdrawn from the attention of the
public. the public forgets In a very
short time that there is a store OF
that name, or at least they have the
impression that the store is not keep
ing up with the times and the pub
lie will patronize the store who tells
the public what 1t has to sell.
The Republican this season has
had an abundance of excellent Christ
mas advertising. as will be noticed by
the enlarged editions the past few
weeks. The merchants have goods.
goods of high quality and of a great
variation. to offer to the public and
zach store is bidding for it's share
of the Christmas shopping. The Re-
NCty appIetlhllSe VI tue
advertising for II helps us and at
the same time helps the citizens Of
the city which in turn makes Raw
Inns a better place In which to live.
In n survey OF the Christmas win
dows. the reporter has been i'm
pressed with this seasons window
displays and these displays check
very fav0rably with advertising
which has been run In the Republic
can the last few Issues.
The Phillips Beauty Parlor has
two very attractive windows. Az
characteristic OF its business in con-
nectton with the beauty work, there
nre coats. hats. dresses, candles,
lamps. toilet water. Jack Horner''
pie and the business Is featuring the
sale of a number OF different singing
birds and an assortment of bird
cages as we'll as an attractive line
OF gold fish. as a few OF the attrac-
lions the store has to offer.
Tho Cullen Commercial company
has many attractive windows. Tho
Gents Furnishing is showing a line
OF trunks, ~overcoats, hats. ladies
hose. all sorts OF gifts for men. as
Tow OF tho offerings. This store
~ also featuring a rs per ccnt dis
~ ia MI OvciGOhl bule. us
grocery department Is offering Yule-
tide grocery needs and the meat mar
ket a choice limo OF poultry.
The Lincoln Highway Garage has
. beautiful new Hudson coach In the
wtndow-whO could ask for a more
appropriate gift?
II t.arsen's Winchester store which
advertiscs Hardware for Hard
wear" has an attractive window dis
play OF = fireplace with stockings
hanging on the mnntei. The store IL
offering an exceptionally good assort-
ment OF presents for Christmas gifts.
street 4 Son has q large number
OF suitable gifts for tho grown-ups
as vol ms for every member of the
family. Their sportsmcn line IL com
picte and many good ideas for gifts
can bc secured from seeing tho win
dow displays. A parrot 9raccs tho
west window OF the store.
h Ford Garage IL displaying
Ford radiators. raditor covers, bat
tcriss. chains. carriers. A gift TO a
man for his car 10 always greatly
appreciated.
In the line Of car gifts tho Service
Auto supply II offering \ number OF
appropriate presents such ~ thcrm-
e-jusn. tires. chains. spot lights,
wrenches. etc. This store has an at.
tractive window hidding ali residents
q Happy Christmas.
Tne Engntrom Motor Sales Co. IL
showing = handsome Nash special
six serics which bids fair for . won-
lsefui gist.
The Monarch Dairy Il Offering