The Birmingham age-herald., 1924-02-17
AMERICAN CARS ARE DOMINATING.
 FOREIGN MARTS
Number Of Vehicles Ex ported In 1923 Exceeds,
 Previous Year
: sy H. .. vAMcT

The ability to produce quality cars on a quaptity basis is the underlying reason why the United States leads the nations of the world in the /naanufac- ture of automobiles. American cars, with few exceptions, eompete success fully with the automobiles of the country into witch they are shipped, and even in one. or two countries, where seriously handicapped by high import duties, many American cars are cold. ,.s. I 4
 ! Nearly s4 per, centaof all the motor vehicles registered in the world in 1922 were manufactured> in > this country. Although final figures are not yet available it is conse -vative to say that, with the large incl ase in American automobile production in 1923, ap- proximately 90 per cent. of all atitomo- piles now registered in the world have been made in the, United States.
 American exports of motor vehicles in 1922 represented 40 per cent of the entire production of motor vehicles by all other countries in the world for the same year. American exports in that year were y78, ,234-more than doubling those of the previous year and figures for 1923 will show large increase over d922. @.
 American cars enjoy many advanced features of construction which make them more serviceable and satisfactory cooperate.
 American Service Simplified
 They are built along the same gen. eral lines, first of all, and can be easiy understood and repaired by me chanics. European cars, on the other hand, do not conform with any basic standard, and as result, freak" - cars appear on the foreign markets. This of course, makes it difficult to obtain Sservice. .,.. .3
 European cars do not have as much reserve power as the average American automobile. Where the Studebaker Light-Six has an R.. A.. C.. rating of 23. 4 h. D., tn greatest number of Eng fish lan1 French cars have only from 5 to- 15 h. D. Because of their small motors. the majority of European cars are equipped with four speeds forward, . instead of three, with the result that the driver must shift from fourth : to third speed in order to climb the most ordinary hill. This fact, and the added flexibility of American-made motors, add favor ot American cars in the mar kets abroad. s.z5ss.
 Sometime ago European cars could be operated with lower gasoline con sumption, due to the smalness of the motors, but automotive engineers in this country have almost completely offset even this temporary European advantage by decreasing the fuel con- sumption required by the powerful Amreican- made cars 1
 Generally speaking, European auto mobiles have lower road clearance than American cars. This is of little inn portance in England or France where decided disadvantage, for example, wh@f cars must negotiate the rugged roads of Australia or South Africa.
 Adopt American Methods
 European manufacturers, producing only q limited number of cars a day, must sell their. products for prices greatly in excess of those of the Amer ican manufacturer with capacity of hundreds of cars daily. ?
 A Eureopean car, selling for an equivalent of $1 1,500, does not compare ill intrinsic value with an American car at the same price, because in the manufacture of foreign cars many costs, such as excessive overhead per car, expense. of Complicated sales, etc, have; to, be absorbed
 Some, foreign manufacturers are in creasing their capacity and are adopt ing American large production, meth ods, because by operating on, smaller basis they have not been able to meet the prices and quality of American cars. Moreover, theys realize, that the repetition of the same operation many times tends towards, greater precision and skill in the worker, and con sequently results in higher degree of accuracy and quality fin the. product it. self. 'E@'s:sSss, s' 'H F
 With the long experience, manufac- turing skill and highly developed meth ods of the automobile manufacturers in this country, American cars will con- tinue to grow in importance in the . nnarkc. of the world. In, fact, the United States has it's greatest era of foreign automobile business ahead. e,