Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1924-04-10

Everything that Is new, every
thing that is practical as we'll as at
tractive, is shown in the Spring open
ing at the D. w. Adams Co., store,
Wednesday and, Thursday. In con-
junction with the spring opening is
House, Wednesday and Thursday
with the moving picture. Fashion
Row." featuring Mae Murray. the
story being elsewhere in the paper.
But to return to the spring open
store, needless to say, the store was
crowded Wednesday and shoppers
from up and down Kennebec> valley,
who came to admire and to buy.
The windows at the Adams store
der the able direction of Ralph
Brown, decorator and art manager.
A delightful gray sport suit, short of
coat and boxy. finds place for ad-
miration along with a shaggy coat
Of the same delightful shade. Then
there are the hats and the gloves,
the umbrellas and even the swagger
sticks to match.
Another section of the spacious dis
play windows is given over to dis
playing the prettiest and the newest
in powder blue, a seasons favorite.
A stroll through the Adams store
Is just like being fitted out in a
wardrobe for the miss and the mes
dame as we'll as the little tot Every
thing is there for all of them, from
the smallest up to the largest.
What's new in stockings? Any
thing in the new banana shades. For
instance, some Of the new colors
each one delight to the eye, include
nude, thrush, peach, jackrabbit, am
Der, berma, oriental, rosecaster, freck
les, dawn, blush, sunset and even
moonlight. The silk stockings in the
pretty checked designs, similar to
the wool patterns. are going to be
very popular this summer.
A good selling hose at the Adams
store is the Adams special so called
in k10 and k12. Then there are
lovely stockings in the brands OF
Gordon, Pigeon, Humming Bird
Kayser and Phoenix
The gloves are lovelier than ever
this spring. The day of the long
gauntlet is gone. Now to go With the
tailored suit, she wears a pair OF
lovely kid gloves with very short
and saucy cuffs. Sometimes the
cuffs boast gay scallops and some
times they are perforated in a pref
ty pattern.
| Millions and millions of beads
| made into necklaces of every kind
color and description. Everybody
must have beads for every mood
There are some gay little tewelry nov
elites which they call Nah -Jong sets
| The Chinese influence finds express
sion in this quaint adornment.
| There are bracelets of dainty
shade and bold colors as well. de.
signed for most every kind of a
costume.
What's what in the collars and
cuffs? That's a pretty big question
to ask. But Wednesday forenoon
they showed us dainty creat tons OF
organdie in palest blues, green's anc
j tans, barring tiny edges of lace. Ties
are so gay and fresh looking this
| spring. They are shown in most
! every thinkable shade. Then the
/ silk scarf! No severe suit is complete
without one. The tied and dyed
ones are fast finding favor.
The display of silk underwear al
the Adams store is a revelation. They
have the biggest line Of silk under.
| wear this year than ever before
! Radium silk is a lustrous materia
which wears and looks well, looking
well as long as it is wearable. Plair
designs with a touch of hemstitchine
are some of the sets. Insets of con.
! trasting silk adorn some of them.
Did you say coats? Coats are
marvellous this spring. They are
made in most surprising shades. Re.
member then a coat was eithea
! brown. black or blue? Nowadays they
are every color. Imagine soft, woody
coat in a rich shade. between a rec
and pink, with deep pockets, g