The Birmingham age-herald., 1924-10-18
DAYS
 GROWING FAST
 IN POPULARITY
Merchants Of Birming- ham, Ensley, Bessemer
 Express Approval

That The Age-Herald's weekend bar gain days, instituted October 3, are be coming more and more popular with tn trade, was indicated Friday by depart ment stores and other merchants ant dealers of Birmingham. Bessemer ant EnsIey through various apokesmen, Tn plan is making additional friends anon merchants every week, and there is disposition on the part of all person interviewed to further encourage | Unreasonable weather, it is believed had some slight effect upon shopper Friday. There was good turn out dur ing the morning hours, followed by slackening around noon. During tn afternoon crowds of shoppers agail visited the stores.
 H. J. Deuce, Porter Clothing Co.,: I believe that Week-End bargain days are growing in pop ularity in Birmingham. All needed to make these days a wonderful success is bit of further c0ncen- tration on the part of the mer- chants. Friday brought us most satisfactory volume of business, this week being better than last week. l believe the bargain days appeal more directly to the depart ment store than to an establish ment such as we operate. But the Porter Clothing company has al- ready procured results in it's tests, and I am convinced the idea of bargain days is good one.
 The Guarantee Shoe Co.,: Re ported a very satisfactory day Fri day. Business was active all over the store.
 Joseph SmOlian, Pizitz: Accord ing to reports from various depart ments of Pizitz we did fair busi- ness Friday.
 Herman Rich of Ricll's: I be- lieve Weekend Bargain Days will grow in popularity with the public. We did good business Friday.
 I. M Flower, Durham WOOlen Mills: Business was exceptionally good today. I attribute the volume to the bargain days feature. The entire week has been exceptionally good with us. Last Friday and Saturday were the best days we have had in some time. The off, fering of bargains during week ends is bound to grow more and more welcome among shoppers, having as they do such fine Op- pOrtunities to make good buys. G. ID. Stewart, l.. F. M. Stores: We did a good business. There was a large crowd on the first, or yard goods floor. On the third floor, the ready-to-wear department, we also did a fine business for Friday. Abe Kaufman, Kaufman's Ready-tO.W Next week promise a real surprise to our friends. Today, we experienced a satisfactory business and noted di- rect results from inducements of- fered in our advertisements in The Age-Herald.
 S. M. Bernheim, BeFnheim Flee. tric Co.,: noticed many callers at | our store Friday and the patronage accorded the Bernheim Electric company was very satisfactory.
 c. Patterson, Drennen's: We had a good days business Friday de- spite rather unreasonable weather for fall trade. Our store has done as much business the first four teen days of this month as we did the entire month of October one year ago.
 J. J. Beggs, Hood and Wheeler:
 We advertised six floors of our store as being crammed full of bar gains for Frdiay. Results for the day showed we did good business.
 P. R. Mccormack, McCOrmack Bros, Motor Co.,: Our sale was a decided success.
 ErIick and LeGtkOvits, Bessemer, reported a good business Friday.
 Both Mir. Hinds and Mir. Faulk. of the J. z Kinds Furniture com pany, reported an exceptionally good day. Mir. Hinds said: 'The style of the ad, it's position and es-
 pecially the results fully came up
 to my expectations"