Evening star., 1924-11-03

lH1S ISL Al aCCldent lt oOeSn Just a2pccn
SO. 1t is one of the results of trying for more
than twenty years to make perfect cooking
fat-not only pure and good to cat, but pretty
to look at and convenient to cook with
From the bcater' Snowdrift is presscd-glis-
tening, white, pure, rich and creamy-into air
tight cans or buckets to bring it to your kitchen
as sweet and fresh as the day it was made
This alright can is last, but far from least
part of the story of making Snowdrift, but it
is tremendously important, because on that air-
tight can depends what Snowdrift is like when
yoa get it. 1t doesn't do you any good for US to
make Snowdrift good unless it's good when yos
get it. Any cooking fat or shortening is tat
Any pure fat, without preservativc in it, will
grow old and stale and finally rancid in the
course of time-how soon depending somewhat
on the weather.
1t takes time for cooking fat to make the trip
from where it is made to your kitchen table
There may be long railroad journey, or delays
IN shipping. There are sometimes long waits il
grocers warehouses and more or less time spent
on your grocer's shelves. You mis- ght possibly
get can or bucket of cooking fat within few
days after it is made, but it is more likely to be
several weeks old and sometimes months.
OF course, if you found fat objectionably
strong OF rancid, you wouldn' use it, But if the
fat had grown old and stale, without actually
spelling, most folks would use it, think it was
not very good kind of fat, and never know
what the real trouble was
Lots of women have told US that they We used
cooking fat of one kind or another all their life
and never really knew, until they tried Snow
drift, how sweet and fresh fat could be.
Weused to put out Snowdrift in ordinary cans
and buckets and tubs, just like anybody else
Soon we discovered that in an open tub we
couldn' be sure what Snowdrift would be like
when you got tive couldn even be sure it was
clean. After that we packed Snowdrift only in
tightly covered buckets. Then, one day years
ago, we found some Snowdrift on the shelves in
grocery stores that we were ashamed of-Snow-
drift that we couldn't believe uss Snowdrift.
The covered buckets had kept it clean-but that
was all-and the Snowdrift was very, very stale.
We realized then that lots of women might ask
for Snowdrift and get this stale, ordinary fat
instead of the good, fresh fat we'd made.
What was the use of all our care and pride in
making Snowdrift the very finest we knew how
FIVE sent it out and let luck decide whether you
got it as good as we made it, or warm weather
and standing on grocers' shelves had almost
spoiled it before it reached your Kitchen
We put Snowdrift in an sirigbt can, so that
when you open it in your kitchen it is Is Jpset
I'nd fresh and good IS tbe day ws make it.
Nothing but an alright can or bucket will
keep it fresh. A tight cover won't do, even if it
is on pretty tight. Freshness depends on real
airtightness, as you know if you have ever done
any canning or preserving yourself
If you ever find a can of Snowdrift that isn't
sweet and fresh as the day we made it, the
trouble ism with Snowdrift, it is with that can
You've probably had an occasional jar of youi
own leak and the contents spoil Once in
while Snowdrift can doesn' stay airti ght and
the Snowdrift is no better than fit were packed
in an ordinary tin or bucket Take that can
back to your grocer and get can of real Snow
drift with our compliments and good
as the day it was made.
In the carly days truly alright can wasn't
very convenient, but the goodness of fresh
Snowdrift was worth the bother to open the
most obstinate can. Now, in our constant e.
fort to do everything we can to make Snowdrift
perfect cooking fat, we've even improved the
can, SO that it is right convenient to open and
still keeps Snowdrift fresh
That S the whole story of making Snowdrift
!. The choicest vegetable oil-rehned the Wes-
son way to purity and goodness we do not
believe is attained by any other cooking fat
hydrogen added to bit ofit-chilled- whipped
into creamy whiteness-1oo per cent. pure,
rich. nourishing food-packed in truly =ir-
tight can, SO that when you get it in your
kitchen it is as sweet and fresh and good ~
the day it was made.