San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1924-04-06
Majority Of Employers De-
clare Opposition to Shorn
Locks But Ranks Of the
Bodied Increase Every
Day.

Will employers of women sound the
death knell of bobbedt hair? Will
the mode, lately spreading to grand
mothers and dowagers, be downed in
business by men who believe that alb
hreyiated loekss are STRICTLY out of
place In 1.-THE commercial. world? Ac-
cording to census of opinion recently
taken among employers of women in
San Antonio, short hair is frowned
upon in the grealm of business, and
long haired women only will be given
places behind counters and in offices.
Although the same census revealed
the act that 70 per cent OF the women
in business in San Antonio have
clipped their tresses, the consensus of
opinion pointed strongly toward preju-
dice among employers against the
mode.
Some said without hesitation that
the real reason for their attitude is
because they are 'old fashioned" and
have never favored short hair for
womens Some were against it for
commercial reasons, counting the dol
lars and cents feature of the style as
it has been proven in certain lines of
business. Some others seem to think
that women who would take places in
trade should retain at least the dig
nifty that long hair is supposed to
give them.
Evidence Of Modernity.
And others-in the minority-con-
tended that bodied hair is indicative
Of modern spirit and independence,
proving that the wearers thereof have
cast away all but modern IDEAS. The
fact that short hair enables women to
reach work earlier was a point that
was brought out by more than one
admirer of the custom.
But were the matter put to vote in
San Antonio, bodied haired business
women would either wear wigs or
would bind their short locks in tight
meshed nets designed to hide the havoc
that the shears have made. Those
who believe that the style is sign
of modern progressiveness would be
downed overwhelmingly By the en-
ployers who believe that curls and
frills and single hobs are too frivol-
Gus or too childish for serious work.
at depends on the job" one en-
ployer said.
Interviews with employers of large
numbers of women established the
fact that where service or merchandise
is to be sold, short hair is decidedly
not to be favored.
"Bobbed hair detracts from the
business personality that is demanded
in certain lines of craftsmanship" an
employer of 400 girls in a large store
stated. "In the first place, there are
only certain kinds of hair that look
well bobbed, and personal appearance
counts 10 per cent in salesmanship.
The first impression gained by the
customer means the sale or a turn
down, nine times out of ten, except
where the merchandise cannot fail to
please. In the second place, n great
amount of the poise and manner nee
essary among good business women in
houses where. reputation and manner
count, is lost in some degree when a
woman hobs her hair. Woman's hair
should be her browning glory. and il
is fact ttat a more womanly, digni-
fled result can be obtained from q
smoothly arranged couture than from
| fly-away short locks"
Not Inspirer Of Confidence.
The employer Of women in large
| industrial plant said that. if ii were
possible, women who hold positions in
the adjustment and service department
would not be allowed TO cut their hair.
when our customers come to our
! office, they want to talk to someone
whom they think can settle their prob
lens in a satisfactory manner" the
industrial employer said. when a
bobbed haired girl tries to adjust seri-
ous-or supposedly serious-ques-
tons, the average reaction on the Gus
toner places the company in a very
bad position. The customer thinks
that if these problems are detailed to
childish looking girls to adjust, they
viii surely not be settled to their sat
isfaction. This conditions places both