San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1924-04-27
BUILD 68,481
CARS |NF|RST
1924QUARTER
Exceeds Any Prior Quar-
ter's Production in WHY'S
Overland History.
OUTLOOK IS GOOD
John N. WHY'S Says Or
ganization Optimistic
Over Future Business.
OUTLOOK IS GOOD

SURPRISING HI prlOr monthly pro-
duction records with a production of
24,091 cars for March, the conspicu-
ously strong position Of Willys-Over
land during the last few weeks is
now shown to be fully warranted. The
company also exceeded any previous
Quarter with a total of 6S,4S1 cars
for the first quarter of the year.
Willys-Overland production for the
first quarter of 1923 was 44,47O cars,
which in itself was a large increase
over the same period for the previous
year, but this years production is an
increase of o. per cent over the same
period last year. Shipments reached
their high point ton March 81 when
the total was 1886 cars.
The steady and remarkable progress
of the Willys-Overland Company dur
ing the past three years has been one
of the outstanding achievements of the
Industry. In 1921, WHY'S Overland
sales were 1929; 1920, 92,SS6; 1923,
POO. S04, and the schedule for 1924 is
100000, covered by commitments from
dealers, a planned increase of so per
cent for this year.
Reports Great Optimism.
Only seven manufacturers built
more than 100000 cars each last year.
These seven built nearly 30 per cent
pf all the cars. GIN the first three
months of 1924, Willys-Overland
showed an increase Of "a per cent
pver the first quarter of 1923, the
argest increase among all of these
seven leaders. s>ss & -.
John N. WHY'S, president of the
Willys Overland Company, who has
Just returned from a 10.000-mile trip,
teaching from Boston to Seattle; down
the Pacific coast and across the south
ern part of the United States, in
which he has talked personally to ap-
proximately 5000 Willys-Overland
1ealers, is enthusiastic over the Will
ys-Overland position and prospects.
During the past year we have al.
most doubled our dealer organization
Ind the profits made by Willys-Over-
and dealers the past year have great
Y strengthened their position at
very point in the territory" he said.
At every point he found dealers opti-
nistic over Willys-Overland business,
mot merely optimistic with hopes but
optimistic as result of large numbers
II retail orders on file which will be
delivered as soon as the spring bust
hess season opens up the roads,"
Sales on Increase.
Mr.. WHY'S states that the bad
Weather of the last few weeks has
ielayed deliveries in many quarters,
put has not materially retarded Will
Es-Overland sales.
1--WE note from the reports of credit
companies who finance dealers during
ba x,sptar that n anfiua rato,l do
hand started in many sections late in
Iarch. Retail sales, according to our
field reports, are equal in March to
hose of last year, and this past week
Jas shown a great increase.
"Our dealers in Buffalo territory
ave placed orders for 157 per cent of
heir April quota. In Chicago, retail
ales show a 33 per cent increase for
sIarch in excess of March last year.
h spite Of the fact that they have had
10 weather for retail deliveries in the
ountry territory. From Elmira, N.
:, we just received report that sales
br the first quarter are 200 per cent
Fhead of last year.
I'm syracuse, n. Y. our dealers
Id more than 200 cars during their
automobile show, when the town was
hurled in snow. In Huntington, w.
"a, more than 20 Willys-Overland
hrs were sold during the automobile
bow.
To Be q Big Year.
"Just before / reached California"
hid Mr.. WHY'S. "the business there
ad shown a tendency to slow up
lightly, because of the abnormal lack
rain, but it rained heavily for three
lays and a marked increase of en-
husiasm was evident at every point
the state, as result of the greatly
hlieved anxiety felt throughout the
ate regarding crop conditions.
''The whole central and southwest
IN section Of the country is in splen-
ID condition. and bankers and dealers
BE optimistic. It promises to be the
teatest year in the Southwest that
le have ever had.
"New York City branch sales for
Erst quarter were 1899 against sales
1923 of 2504, al increase of Il IL
fr cent.
Detroit sales for the first quarter
how OF per cent increase over the
l.re quarter in 1923, as compared
fifth SO per cent increase for all
lakes.
Another thing that gives no great
btimism over the Willys-Overland
hsiness for the coming year." con-
nued Mr.. WHY'S, sis the large num-
pr of new dealers that we are add
fg every day in open territory. More
Ian 500 new dealers were signed up
March. In Omaha, our branch
sanager had signed up one new deal
every day during the month OF
arch.