Evening star., 1924-10-12
"You Are Cordially limited to
Help Us Celebrate Our
47th Anniversary
By ETHEL M. PARKS

Remember when we were kids and labor
day parties which usually began like that
And what thrill we got out of it!
Now, most of us celebrate Just the same,
but we take year off instead OF adding it
on, and we say very little about it.
But here is the Palais Royal, celebrating
it's 47th Anniversary, and so proud of it we
are shouting it from the housetoPs- And
whv shouldn't We? It's a great achieve
,.,ent! And we have made great prepara-
lions; we know that everybody who comes
will enjoy himself and go home nightly
satisfied with the prize he drew.
There is page we might call the 'grab
bag" Only in this one everybody wins;
you can't lose. Every article on it will be
47c, one for each year.
Two weeks ago the General Manager
called the buyers together and told them
what he expected Of them. And here is
what he said:
"We are going to have one page at 47c.
Every department possible must be repre-
sented on this page. Every item on this
page mast be at least 75c vaiue--prefer.
ably 81 value. Well take the loss, but We
are going to give customers something
by.
"You are all going to New York this week
and do not want you to come back until
YOU get what you going after-fner-
c:,audise that will be the biggest values we
have ever given.
sand about comparative values - one
buver asked about that. We won't cut out
your comparative values altogether, but if
Won get a $3.50 value to sell for S595, we
No-a
our customers pleasantly surprised at the
splendid bargains they get
"Your manufacturer should co-operate;
you have given them thousands of dollars
worth of business the past year-and now
they must give us price concessions so that
we can give customers big values for
this Anniversary.
And it has been a lot of fun as we'll as
hard work getting ready for this sale.
Buyers have been good naturedly competing
with each other to find the biggest values
20 offer. They come up to the advertising
office and tell us enthusiastically about what
ceying room to look over the goods and
get enthusiastic as they are.
That isn't a difficult task-tl1e hard part
is keeping ones feet on the ground and not
buy dozens of things Just because they are
such bargains. l never was much of BAR
gain hunter before, but since | have been
here and really know about it, I've got the
fever badly.
Being woman, naturally am most in-
tereSted in what women wear-coats,
dresses and bats. Wait until you see them!
Somewhere l saw the statement, "Con-
vince yourself and you can then convince
Others" Well, if that is so, would like to
get to every woman, and tell her about the
amazing things she will find to wear at al=
most unbelievable prices.
And it is so all over the store; not only
in one department, but in every department.
No out=of=date merchandise, but the very
satest-copies of dresses from Paris that
have only been in this country a week or
two; hats like those we have to sell regu-
iarly for double and more the prices they
will be sold for at this Anniversary Sale
because the manufacturers made enormous
price concessions; beautiful coats-fur trim
med, the newest features in trimmings and
cut, at prices that will amaze you. And
1ousefurnishings that will bring Joy to the
housekeeper, at so low a price she cannot
help but buy them.
And what about Christmas presents? Do
you realize that Christmas is only ten short
weeks away? And the time flies by, the
stores are crowded, and the wear and tear
on ones nerves is particularly trying. Why
not avoid all that and save money, too, by
taking advantage of this wonderful sale?