Worcester Democrat and the ledger-enterprise. (Pocomoke City, Md.) 1921-1953, 1924-04-26
TW0-YEAR TESTS
MADE TO PERFECT
new MOTOR FUEL
Standard Ethyl Gas Developed By
Same Men Who Invented Self
Starter For Automobiles

Years of hard work, and not q
lucky accident are responsible TO,
the discovery and perfection of "Stan.
dard" Ethyl Gas according to Thos
Midgely Jr., vice-president and gen
eral manager of the General Motors
Chemical Company, manufacturers OF
the new automotive fuel which is be-
ing introduced in Pocomoke by the
Standard Oil Company of New Jer-
sey.
ever since the inception of the in
dustry," says Mr.. Midgely, engineers
have recognized that it would be pos
sble to get greater power and econo-
my from the use of petroleum fuels
in internal combustion engines if
compression could be increased with
out a very Objectionable fuel knock
developing the motor. In every day
use, motorists can recognize this in
efficiency in the use of fuef when
their engines knock when accelerated
quickly or when going over hills or
operating under heavy load with an
advanced spark.
"For years in the General Motors
laboratories at Dayton, whose work
is devoted to the advancement of the
automotive industry, study, expert
ment and tests have been conducted
to develop something that would in
crease the efficiency of this present
day fuel. More than twenty-five hun
dred substances were. tested In
months and months of research work
and a score or more of these SUBJ
stances, that would eliminate this
trouble, were found. Finally one of
these substances was selected that
would accomplish this purpose with
great efficiency, and be in every way
Commercially practical.
During these two years test cars
were driven hundreds of thousands
of miles and many new testing in
struments were built in developing
and producing this new fuel material.
It is known as Ethyl fluid and when
mixed in proper proportions with ordi-
nary gasoline, entirely eliminates, un-
der all cond tons, and over all roads,
the inefficiency comomnly denoted by
a knocking motor. It must be recog-
nized that the fuel knock in motor
is only an audible sign, when condi-
tons are in an extremely bad state,
of an inefficiency that is present in
this fuel even when no knock is heard.
AS result of removing these condi-
lions there is likewise removed a loss
of power, a waste of gasoline and all
harmful carbonation.
It is significant coincidence that
"Standard" Ethyl Gas was developed
by the same men who invented the
self-starter-and in all probability,
without the self-starter, the number
of automobiles in operation today
would be about two million, rather
than Is million. And from these same
men comes the statement that "Stan-
dard" Ethyl gas is the most import
an discovery given to the automotive
industry since the invention of the
self-starter for it makes possible not
only an increased efficiency in the
present day automotive engines, bnt
an increased efficiency in automotive
engines of the future. In other words
where we get today an economy OF
eighteen miles to the gallon of gaso-
line, will be possible, thru the use
of "Standard" Ethyl gas to build en-
gines in the future that will give us
easily thirty-six to fifty miles per
gallon of gasoline"
"Standard" Ethyl gas is now OBJ
tainable at any Standard OIL service
station in this locality.