The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1924-01-09

Aside from all considerations of
loyalty there are many big personal
advantages in buying from home
town market. Take a theoretical
viewpoint, for instance. A man
wishes to purchase suit OF clothes.
Without stopping to look over the
suits displayed in the clothing stores
of Redwood Falls, he at once jumps
to the conclusion that he can buy
more cheaply and at the same time
a better grade of material at some
store at one of the larger cities OF
Minnesota, or through one of the mail
order houses. This is one of the big
gest delusions ever fostered by adrolt
advertising.
AS regards the larger city, the man
must take trip necessitatlng cer-
tain outlay of money. Or it the CLOTH
no Arm maintains mail order de-
nar+ment he must order blindly, put
t;no nm with delay and knowing HUE
of tbe real nature of the article Mnlcn
be is to receive, beforehand ineIe
beinu no cities of great size near neu-
,,,nod Falls. there are few men VINO
would think of taking long trip TO
.nv other city to purchase a SUIT, pu1
the anneals to the prospective puyel
are made from mail order houses anu
From, mail order departments OIL re-
tail concerns in the metropolises.
Packages Have Charm.
II has been explained that the vast
success of the great mail order houses
If the United States is due to the III
ordinate love of the great majority oi
tho human race to open packages.
The average human being Will sue
cu,,b TO a desire to get something
through the mail, to make a perpetual
Christmas time for himself by the
ordering of merchandise which comes
ali nicely wrapped up and which may
he opened with all kinds of pleasurable
expectations. And it is apropos 10
mention that these expectations are
yery frequently disappointed. 1t is q
fact that the wholesale house, dong
a business on a retail plan, cannot
serve the buyer as home merchant
can. Sometimes there may be shade
of a lower price on. similar article
of merchandise. although, most often,
this lower price is accompanied py a
lower grade Of material. But When
it comes to final showdown even
here the local merchant has the ao-
vantage as regards real service.
To be sure most firms retaining
goods on, the mail order plan otter a
thorough guarantee against uAsatis-
factory merchandise, but then the
local merchant can always be depend
ed upon to do the same thing and the
exchange for a more satisfactory ar
ticle can be effected in a small part
of the time it takes to send the deflcl-
ent piece of merchandise from the
wholesaler-retailer back to him and
receive one in return, and IN the
meantime if the thing has meant the
outlay of any fair amount of money
there is a sum which is tied up and
the purchaser is receiving no use from
it.
Local Man Gives Service.
The foreign merchant can never be
Of the service to. the purchaser that
the local merchant is able to be.
This element of personal service and
contact is feature that the present
day small city merchant is beginning
to appreciate as a big feature in his
success or non-success. And when it
really comes down to which can real
" afford the prospective buyer the
greatest amount of attention and
care, there can be no doubt as to the
local merchants advantage. A small
illustration will serve. Clothing is
one Of the varieties of merchandise
that the large foreign retailing con-
Germs most often make their biggest
feature. They can sometimes offer