Evening star., 1924-07-30
SAYS RAD|0NEEDS
PRESSAND SCHOOLS
Pioneer Broadcaster Op-
poses Any Plan That Would
Encourage Monopoly.
Special Dispatch to The Star.

Special Dispatch to The Star
CHICAGO, July 3O.-The newspaper
and the educational institution now
are and always will continue to be
the logical operators of broadcasting
Frank Reichmann, B. S., E. NJ. owner
and operator of the first broadcasting
station in the United States, vice pres
ident of the Radio Manufacturers AS
;ociation, member of the Chicago City
ttadio Commission and the oldest
american manufacturer of loud
peaking devices.
Efforts to create a monopoly of the
'ir by the establishment of ten high
power, interconnected broadcasting
'tations, all under one corporation
md to the exclusion of all others, will
lever be tolerated by the American
oeople any more than they would toll
rate having all the newspapers
pwned and edited by one corporation,
specially corporation organized for
purely selfish purposes" continued
Mr.. Reichmann.
Help Educational Institutions.
'Broadcasting also is a legitimate
method of advertising for newspapers
md colleges. 1t can never be a proper
medium of advertising for anything
that Is not purely informative and
educational. Today the radio carries
the news bulletins, which are very in
teresting in themselves and which
erve to increase the demand for
newspapers.
The young man of today has a
great deal to say regarding the school
which he shall attend. Naturally he
will be attracted by the school which
lmpreSSes him most over the radio.
Newspapers and schools can give
more varied and better programs from
their broadcasting stations. The
newspaper has the greatest choice of
ralent. The theatrical performer will
appear at newspaper broadcasting
tation for the sole and only purpose
# getting his or her picture pub
lished in the newspaper. This applies
10 the biggest stars on the stage and
in the opera. Also. the publicity
thing material, tangible; something
that can be clipped out and pasted in
L scrapbook and read and reread.
The college also has a vast amount
II available material for broadcast
ing. 1t can arrange the most inter-
esting lectures on practically any
subject and in its student body is
more than enough good talent to pro-
Vide any KIND or a musical program.
Opposes Tax Plnn.
1T has been suggested that the
manufacturers pay per cent of their
gross receipts to support a super
broadcasting station and that the lis
tening public pay the balance of the
expense. This is just way of saying
let the listener pay. The manufac-
turer would add the per cent to his
selling price, and this would result in
an automatic increase of per cent
to the consumer in the cost of his
sets, parts and accessories. Then he
would be asked to make up the diff
ference between this amount and the
sum needed to finance the broadcast
ing. Such plan is ridiculous. The
public would never tolerate such a
scheme, and the independent manu-
facturer-who now turns out 85 per
cent Of all radio apparatus-would
never contribute to help establish Il
monopoly Of the air.
TT is not necessary to discuss the
political power which would be
placed in the hands of a corporation
which could control broadcastng
1t is too evident and too un- American
to be given serious consideration. !
believe the time will come when the
radio industry will have to help
the only honest, decent American way
would be to select those stations
which are Independently owned and
operated by newspapers and colleges
and aid them in every possible legiti-
re-