The L'Anse sentinel., 1924-02-22

themselves accommodating Durdensome
accumulation Of manufactured dairy
products. This central organization
by assisting them In manufacturing
those products, would thereby be bene-
fitting the farmer producers who are
selling their milk cQ-operatively to
such big concerns.
President Williams plan provided
the creation and maintenance OF de-
partment for increasing the consump-
| ton of dairy products and populariz-
| ing standard brands manufactured by
member associations. II also provided
for the gathering of market informa-
| ton and statistics relative 10 the con-
ditions of the dairy products market
| throughout the world, and statistics
showing dairy products in storage and
the probable trend of prices.
This department of publicity and
market information, 1t was pointed
out, would be of greatest value and
assistance in preventing gluts of diff
ferent dairy commodities at markets
that We're already overcrowded.
Benefits to Be Derived.
The benefits 10 be derived by the CO.
operative members of a company Of
this kind were listed as follows:
/. This central selling organization
would be in position TO gather the
necessary information, keep its men,
bers fully posted as to the probable
demand month by month for the differ
ent kinds of manufactured dairy prod
ucts, and would be able to greatly as
sist in stabilizing markets for such
dairy products.
3 This central selling organization,
once under good headway, should be
able to explore and open UP new mar
kets, especially in foreign countries,
and. in fact, in many parts of our own
country, that would materially increase
the actual consumption of dairy prod
ucts.
3. The organization should be able,
in competitive markets, to greatly re-
duce the expense of selling products of
its members, because instead of many
members having their own direct rep
resentatives or brokers, and conse-
quent expense of the maintenance of
these selling forces in competitive mar
kets, one branch or selling agency in
each competitive market would be en-
abled TO handle the business for all
members at a very large saving as COM
pared with present methods.
4. 1t is a generally acknowledged
fact that in far too many cases, brok-
ers supposed to be representing the
interests Of the sellers Of dairy prod
ucts in competitive markets are oft
to regard the interests of the buyers
first, although they are drawing their
commission or brokers charges from
the seller. In fact, 1t is too much to
say that the brokerage system as con-
Quoted today in the sales Of dairy prod
ucts in large, competitive markets,
works to the disadvantage of the sell
ers of dairy products to the gain Of
the buyers.
8. An organization of this kind could
standardize and popularize the brands
it was handling in the name of the
producing company itself. instead of
as Is now too often done, popular
izing a trademark or brand Of some
Independent dealers or jotbers who do
not themselves manufacture any dairy
products; yet because Of the fact that
they have standardized and popular
lied trade name are able to reap un-
fair profits at the expense of the pro-
ducer by forcing down the price paid TO
the producers for their products, and
then simply by having them packed in
packages under the buyers labels, very
greatly advancing the price for which
the product was sold to the actual con-
sumer.
g. An organization of this kind could
be of great assistance to its members,
where necessary, in assisting them in
financing and holding products and
marketing them in an orderly man
ner.
Z. 1t would tend to promote harmony,
and working together among differ
cit HltLlDtiS IIluuuldtluIlHR udlTH
products would prevent a pitting of
one against the other, misrepresenta.
ton Of buyers or their agents in at
tempting to force down the price of
one cooperative company by claiming
that another cooperative company
had offered them the same quality of
goods at much less price than they
were asking, and in this manner stir
ring up strife. doubt and unbelief, jeal-
ousy and suspicion, between the diff
ferent cooperative companies, from
selling standpoint.
Plan Is Mapped Out.
The committee of nine called n
Aaron Sapiro, cooperative marketing
attorney, to help work out the pro-
posal. After more than four months
of work tile plan was ready for the
approval of the cooperative associ-
ations.
Later representatives of the CO
operative dairy marketing groups of
seven H:ddle Western states met with
the committee of nina in Cbtoooo 70