Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1924-08-08
lis 1t "Delta" "
---Of-.-
lis 1t "Valey?"

THE Herald must admit that il is not
j making a great deal of headway in
its effort to establish the use of the
word Delta as applied-io this part OF
the Rio Grande, instead Of valley.
There is another vote against the
change. This Is W. A. Tippit, dealer
in farm and orchard supplies, Harlin-
gen. Mr.. Tippit says:
"Referring to the discussion in a H.
cent issue as to whether we live in the
Valley or the 'Delta':'I am heartily in
accord with Mr.. Crawfords idea that
t. IL would be folly to try 10 educate the
public now to call this section The Del
ta' instead of The Valley in view of
the fact that all Of the publicity n the
past has referred to it as The Rio
Grande Valley
usually, advertising men or publicity
men are well aware Of the value of an
established trade mark or trade name
and are always anxious to retain il rs
far as possible. The Valley is the
trade nnme' under which this section
has been doing business for years.
Many business houses a. well rs public
utilities. banks, etc, have made use Of
valley in naming their enterprises,
and am sure they would object most
strenuously to the change"
Now we've heard from j. l.. Crawford
of San Benito, Colonel b. l.. Bargar Of
Brownsville and W. A. Tippit Of Har-
bngen-the three leading Cameron
county towns have had views presented.
But there are still many others TO be
heard from. Everybody is invited 10
offer thought on the proposition OF
whether Delta" or valley" best de-
scribes this productive area.
There is one Eought in Mr.. Tippit's
letter with which we must take issue.
That Is that il would be folly TO at
tempt to educate the people to a change.
the power TO do that it is in the hands
Of the press Of this section. Each
town has newspaper: in one or two
instances there are two papers. There
are several monthly magazines devoted
TO varied interests. Everybody reads
at least one of these papers Our guess
is that year would do the trick.
A Lrief excerpt from n conversation
in st. Louis hotel, as reported to The
Herald:
Texan-"Tm from down in the Rio
Grande Valley"
st. Louisian-"o yes. How far are
you from FL Paso?"
"A few subscribers to The Herald are
inquiring abont the comic section which
appeared with the Sunday edition, un-
tii recently. This section was dscon-
tinued for several reasons. One be-
cause The Herald did not believe it to
be up 10 the standard. and another be-
cause Il was printed in another state,
and the service was not satisfactory.
The Herald is now arranging to print
its own comic pages in the Srnday eii-
tion. II will take perhaps 2 few weeks
ta add necessary equipment and make
the changes in the plant required 70
print them. II will not be in colors
but we are assured that it will be
readable comic section. So. if our read
ers will just bear with US a while we
are sure they will be pleased. We
want both the children and grown-ups
10 enjoy them.
Soon ii will be po sible to travel from
Brownsville TO the Hidalgo-Sta county
line over a hard-surfaced road. high
way than which there is none better
anywhere In the world. That means
something to every town on the road.
Prepare for it, is the advice Of men
who know what these roads 40.
What about an apartment house for
Brownsville amodern. attractive build
ing with eight or ten apartments
There are many newcomers in Browns
willie unable to finance the building Of
a home but who would be wiling TO pay
from $50 "a 500 a month for three =
! four room Apartments of the efficiency
type. Think il over.