The Filer record. (Filer, Idaho) 1919-1930, 1923-06-14

II pays growers OF fruits and yege-
tables TO consider the consumer Arst,
In grading. packing and marketing
pians
The 500 odd members OF the MARI
stte Truck Growers Association are
thoroughly sold to this idea and point
10 sixteen years successful opera
ton as proof OF It's soundnsss.
The story OF the Marietta associa-
tlon IL one OF never ending EFFORT to
improve quality. 10 raise grading
standards higher and 10 better their
pack. These standards. coupled with
an efficient distributing service that 10
flexible enough To meet the widest
fluctuations In production. has result
ed In mahinG the Ohio association
one OF the foremost In tho country as
far a. snecsssfil sales are concerned.
Back IN 1907 a fow dozen growers
OF corn. cabbage. tomatoes and Gu
cumbsrs around Marietta decided to
work together ia an EFFORT to put up
q uniform grade OF vegetables that
would command better price.
aixty-five Of them banded together
"a tho Marietta Truck Growers Asso-
citation They aid not attempt 10 mar
hot collectively tho nrst few years but
bent every effort toward improving
their pack.
Slowly but surely the association
members began to win respect for
their psek and a. its reliability be-
came known their output found favor
with buyers.
ny 1919 tho association was 80 sol.
idly organized that the membership
decided to attempt to sell collectively.
They s=s bean gathering data on mar
ketinx agencies during 1908 and ms
result OF their Investigations thoy TO
qussted the ern OF Crutchneid a
voolfolk. With headquarters In Pitts
burxh to present . marketing propost
ton.
Tho Crufchnsid . Voolfolk com
p4ny. which later was expanded with
other organisations into the American
Fruit Growers Incorporated. was ac-
live oven In those early days as an
exponent OF bostsr grading and pack. !
Ins II wss well equipped TO DIS.
tribute for such a xroap as the Mari ,
stta Truck Growers and early IN 1910
he association decided 20 sell ts .
attire output through the crutchneid
& voolfolk sales organization.
Advertising was one OF the nrst .
Iteps tzken By the marketing organ q
tation A campaign was conducted I
n tho Packer exploiting the Marietta =
vegetables and through the Crutch. I
'sid wocffcit organisation they 9
sere quoted on the various markets.
Sidc publicity Vas sivsa the assoc,s. Z
100 p@ch and tho results ~cre 30 graf Q
fyins that the Distributing organise 2
lon has oontlaasd tho trade paper I
'ablleiy ever season. q
TIE new seiiinx arrangement was q
Iucresa frcm the start and the mem a
'srship and acreage grew rapidly. 6
Membership ross froxn Is In 1919 20 c
% In 1889 and the sales receipts rose a
rofn $4,000 10 1910 10 sssssso IS 10 4
scr The association when organised
IAndiss caiy 30 per cent OF the PRO. p
ucs from lh~ district--now q handles 4
Q per cent -
In 1911 the association handled q. >.
- crates u gahesxs ard tistf eas s.
Iets % tomatoes In 1872 Il shipped q
: .oi0 crates % cabbage and xfe.t.s :
ssksss o. tomatoes %
From the very beginning the asso-
lsfion has been eager 10 sdsp, It's y
sethod. 10 suit the requirements OF a
onsumsrs snd the trade. With the nj
o-opssation Of iss distributing organ. G
IAfioa II Keeps In close touch ~itn n
sstcs OF bayers in the market and 3
quick 20 effect Improvements TO =
leet their nseds. ~