The Birmingham age-herald., 1923-11-29

The American woman does not study her type enough. The other day someone suggested to me that just as we have psycho-analysts so should we have type-analysts-Peo- pie to whom we could go and re- ceive frank and helpful criticism; i; criticism that we know to be i'm personal and unbiased. This type analyst would study us carefully, tell us how we shorld improve our walk or voice and all the many de- tails that go to make an attractive woman.
 I believe that the American sales woman is just as artistic a person fundamentally as the Frenchwotnan. She loves to see well-turned-out woman just as the French clerk does. Yet, as a ru1e, she will show CT day. would look equally well on your great-aunt or the flapper who is waiting her turn nearby.
 Why Is It? Why has she not that trembling anxiety about your appear ance that almost every French saleswoman has?
 'Everybody's Wearing It."
 It is all the fault of tho pur- chaser. We have an unhappy pre- affection for looking just like other women. We seem to feel better. more at ease. when we know that we've adhered to certain limited ever silhouette the arbiters of fash ion have pronounced smart. That is one reason.
 And we do not interest those from whom we buy our boots, hats, dresses, or furbelows. This Is a grave mistake. Therefore, I am all for se- lecting from the numerous women rxr6 oI-A d xSt.tr, arnf pathetic soul and making an ally of her. Talk to her; let her know you. and what you are like. What you enjoy wearing and what your re- quirements are.
 I have always enjoyed shopping in America because I've made little so- cial function of 1t. I think that as rule I not only have a happier morn ing than the woman who has not put her personality over to the sales woman, but I am scarcely ever both cred with looking at several frocks only to find that not one of them suits me. Also. I am often given an early morning call whom there's an especially tempting sale on in which one of my friends knows I will ne interested.
 tell you an amusing little incl dent that happened to me in Paris ts ilustrsse my. my point tbs aO0us proper @ thing in effects. went into a dress makers exquisite little salon one sunny morning in April. I was economizing that week and had walked all the way from my hotel to the shop. Not an arduous trlp, there's nothing like Paris In the morning. But 1t was bit warm ana my neck had already begun to Ieel pink and hot from the sun. Ine proprietress heard me patiently as I told her just what l wanted n mitted when I had finished. she haq just the dress for me. My dress! l took a deep breath of relief. I knew that she knew what should nave. How They Sell In Paris.
 But no, chere madame. you may not have it." she continued, pointing ain accusing forefinger at the sun burned arc of my neck; mot today' that is, she amended prettily' see ing my dismay. "Go home now rest, and apply much lotion to that neck and tomorrow come back ana "e shall see."
 Fancy iti
 And the dress?" I begged for lornly.
 "The dress. I shall save it for you." she promised gayly pushing me to- ward the door. flor is 1t not your dress?"
 Another pet theory of mine re- garding the absorbing subject or American superiority in fashions IS the study of type. I feel that II more people interested themselves m type-analysis the gayety or nations would be vastly furthered.
 I fell that women would como to understand how to dress, make up, walk. talk, and conduct themselves generally, If they had the under standing, kindly and expert adVlce of disinterested outsiders on these subjects.
 The type analyst would be some, thing between q portrait banter, anu