, 1923-03-24
Nothing Falls Down



Colorado has twenty million dollars
to spend for good roads this year.
Whewi Don't that sound good? And
Colorado already has the reputation
throughout the east of having the best
roads In tho west. That's why they
are able to get enough tourists to
cave more than forty millions of new
dollars in their state in one year But
how did they get these tourists? They
didn't get them by sitting still and
waiting for the tourists to come of
their own initiative. not by a very long
ways.
Some of the leading business men
Charles McAllister Wilcox. general
manager of the Daniels & Fisher store.
Mr.. Lewis of tho Lewis Dry Goods
company. the Denver Dry Goods com
pany. and other men of hat charac.
ter got together and organized a spe.
cal civic association for the promo.
ton OF a tourists bureau. This bu-
reau Is provided with between $40, 900
and $50,0 600 per year. which under the
skillful direction of a most competent
manager IN the person of Harry Bur
hans is spending in not only bringing
the tourist to Denver and Colorado. but
in looking after him after he arrives.
1t is hard for a tourist to get through
Colorado without being checked up at
some point and having his finger
prints made. AT least he is obliged to
turn in his expense account in much
the same way that we do It at our
city tourist camp. so that a careful
check may be had as to how much
money is left in the state by tourists.
This careful check is made simply as a
business proposition so hat the pro-
motors may know whether II pays to
keep up the work OF not. And does It
pay? Write to one OF the above men
toned stores and ask them. They will
tell you that It is the best money they
have ever spent for advertising.
II we in Wyoming had a cement
highway from Cheyenne to the Yellow
stone park we would get at least one
half OF that forty million dollars which
is now being spent in Colorado. There
Is absolutely no question about n. We
have a lot OF tourists right now who
come to Casper as tourists without
any thought OF staying here. but who
after looking around and seeing what
a wonderful little city Casper really
is, decide TO settle down and become
Casperites. One OF these tourists is
]. ]. Thomas owner of the Liberty
Garage. Mr.. Thomas lived In Denver,
think of that. talk about carrying
Goals to Newcastle. Lived in Denver
for more than forty years. before Mr..
Tabor built that wonderful opera
house. He saw Denver grow from a
little bit OF a town where a man could
not buy a fresh vegetable of any kind
for love or money. TO tho wonderful
city of more than half a million people
that II now is, and then turns tourist
himself and settles in Casper
When Mr.. Thomas left Denver he
started for Idaho by way OF the Vel.
'owstone park, and incidentally passed
through Casper. only no did not pass
through. for when he arrived in Cas-
per no was impressed with tho won
derful possibilities OF the place and
told one OF our prominent citizens that
Casper would be a great city some
day. Before he left Denver he had
sold out his business and as he OK.
pressed II had all of his worldly goods
in his pocket. so he bought some lots
in Casper and built the Liberty Gar.
age. and now he is going TO build an.
other twice as large. Mr.. Thomas
says that Denver has gone through
half a dozen fits OF dependency at
different times. hut that they were all
overcome by the grit and determine.
ton OF tho men who believed in her
future He says we have hat spirit
here in Casper. He was spending
some time in another city once since
no came here. and he overheard a
number OF men talking about Casper.
one Of them SAID Casper never lets