The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1923-04-28
PLAN EPISCOPAL
ADVERTISING
PROGRAM
National Council Approves
Washington Methods For
Entire Province

Publicity and church advertising
among the thirteen dioceses of the
Episcopal Church, comprising the
province of Washington, are to be
conducted on "a considerably more
important plane than heretofore.
curing the current year, through
means or definite and far-reach-
ing program.
This program was adopted at
conference of Episcopal clergy from
Rhode Island, Pennsylvania Mary.
land, North Carolina. Delaware and
the District of Columbia, in the par.
lsh house of the Church of the
Epiphany late yesterday. The meet.
ing continued throughout the dav.
Adopt District of Columbia Plan.
Suggestion that each diocese have
an organization of clergy and promi-
nent laymen to promote and ad.
minister all forms Of publicity was
accepted, and the general program
adopted by the Warrington diocese
Tor its own use met with the ap-
prevail of the out-of-town delegates.
inquiry among the delegates dis
closed the fact that most Of the do
ceses in the Province of Washing
ton have their own newspapers.
Commander c. T. Jewell recon-
mended, in view of the large num-
Der Of diocesan newspapers, that
cooperation of the various dioceses
for the interchange of views would
be beneficial to ALL
The afternoon session of the con-
ference was taken up by a gen
eral discussion of the merits AM
defects of church periodicals in
reaching the public.
The meeting was called by the
Rev. Robert F. Gibson, executive
secretary of the publicity depart
ment, national council of the Epis-
copal Church, for discussion and
comparing notes on church adyer-
Using and publicity.
Discuss Church Paper.
The opening hour was given over
to an exchange of views on THE
Church at Work" national pubIica.
ton of the Episcopal Church, with
a circulation of $4,000.
This periodical is published four
or more times a year by the pub
licity department, and is distributed
free to church members. All phases
of church work throughout the
world are taken up in it's pages.
The conferees talked over circUla-
ton methods.
Especial attention was called TO
the need of legislation to have THE
Church at Work" and similar re-
igious publications put under the
head of second class mail. Under
the present postal regulations, such
periodicals are not considered sec
iFRtT inn
list can be shown.
The conference went into details
in the matter of church advertis-
ing. The values of various mediums
came into the talk, with special
emphasis being laid on news
papers.
Newspapers Favored.
The conferees showed themselves
to be in favor of newspaper adver-
Using, and DIR. Gibson declared he
was happy to learn that Washing
ton newspapers carry reading no.
tees of church activities regard
less of the advertising done by in
dividual churches.
DIR. Gibson gave the meeting sew
era1 pointers" as to how to make
their advertising most effective. He
urged that each advertisement carry
a distinct message, of appeal both
to the regular church-goer and
to the prospective member Of a
congregation. Advertising in ma
tional diocesan church papers also
was discussed.
The ma jority of those attending
the conference were formerly en-
gagged in newspaper work, and con-
sequently the numerous problems
arising during the course OF the
day were giVn the benefit of expert
knowledge of the requirements OF
the church from publicity and
advertising standpoint.