The Birmingham age-herald., 1923-10-21
FALL FESTIVAL
 PARADE ID BE AFF A|R
EIaborateIy Decorated Floats
 To Be Entered In Street
 Spectacle, With Beautiful
 Birmingham Girls Aboard PRODUCTS OF DISTRICT WILL BE REPRESENTED Forty Thousand Citizens Of
 City And State Expected To
 Witness Procession Tuesday,
 Oct. 30, Over Long Route

Birminght r1's visitors to the fall festival and industrial exhibit arc assured of witnessing one of the greatest street spectacles ever staged in the south, according to members of the committee in charge.
 Entries in the great industrial parade to be staged Tuesday, Oc- tober 30, jointly by the advertising club and the festival, committee are being received daily. Elaborately decorated floats upon whicI will ride the most completo industrial exhibit ever staged in this ely and a score of Birmingham girls will form the pa de. Wholesale and re- tail merchants will rttcipate. form ing in all a parade which IL IS esti mated. will lnclude over 4VV hdHu- some floats.
 T. Barton Baird. district manager of the Southern Bell Telephone com pany and chairman of the parade committee, reports there could not have been a more hearty response or more instant appreciation by the manufacturers and merchants of the opportunity the parade will offer from a sales and advertising stand point. The greatest difficulty has been in reaching and comforting with those who wish to enter floats and who had indicated their desire to do so.
 It is emphasized that while all the floats will be highly decorative Tn character they will be designed to advertise and sell Birmingham products, Birmingham stores and service. With the extensive advertis- inc done by the fall festival com mittee and I the convention com mittee of the advertising club as well as the program and invitation com mittee of the club. it is estimated | that at least forty housand people will see the parade.
 The chairman of the parade com mittee reports that about forty floats are in process of construction. with many requests coming in to head quarters for last minLst reserVa- tions. Ad Club Joins In.
 The advertising club requests ev- erv reputable manufacturer and mer- | chant to enter a float and no. to wait on personal solicitation by the | committee as the time is limited The parade committee will appreciate l this cooperation. The commltlee | can be reached by telephone over Main 1924.
 The route of the parade is prob ablv the longest ever staged in Blr- | mingham covering in a comprehen- | sive way the downtown district | from Eighteenth street to twenty first street and from Woodrow WI son park to the Rainbow viaduct. A number of vans have already been engaged.
 Full and complete instructions as well as suggestions for building floats will be promptly and cheer fully furnished to all those who will phone Main 1924. The deco rators of the city are making every effort to care promptly for those those who wish to enter floats. Those | who wish to employ decorators to build floats should make their ar engagements as soon as possible.
 Firm To Be Represented.
 The following firms have indi- cated their desire to be represented in the industrial parade: Exclusive Furniture Shop, w. D. Wood Lum- Der company, Cromer Art Craft Pen company, Silver Star Hosiery com pany, American Bakeries, Buffalo Rock company. Louis Pizitz Depart ment Store, Lindsay Pork Products 2, mpany, R. D. Burnett Cigar com pany, Phoenix Portland Cement company. Zac Smith Stationery com pany, Roberts and Son, Wofford oil | company, Southern Bell Telephone and Telegraph company, Orange Crush company, Elaborated Roofing company, Cruse- Crawford Auto com pany. Benson Paint and Varnish company. Harris Transfer company. Chero Cola company, Ingalls Iron works, Birmingham Stove and Range company, Matthews Electric Supply company. Birmingham News. Br- mingham Age Herald, Tennessee Coal, Iron and Railroad company, Birmingham Association of Life Underwriters. Kiwanis club, Adver- tising club of Birmingham.