Atlanta tri-weekly journal. [volume] (Atlanta, Ga.) 1920-19??, 1923-02-20

u NE of my frlendS VINO mas
a good deal more common
sense and strength of
character than book learning is
deeply intereted in the subject
of cooperative marketing.
However, he mispronounces
and calls it cooperative mar
keting,"
Curiously enough, in his error
he hits the nail squarely on the
head.
The word corporation, as us
cognoscenti and literatti know
after we look it up in the die
tionary-is from the Latin noun
corpus, meaning a body; more
directly it is from the Latin verb
corporate, meaning to form into
a body.
Now, as regards the pool sell
ing Of farm products. it is con-
siderably more correct both in
letter and in spirit, to say cor
porative marketing" than Co
operative marketing
The Sapiro plan, the Callfor-
MIA plan, the Denmark plan, call
it what you will, takes the dis
iects membra, the separate and
futile and impotent parts of an
industry devoted to production
and forms them into body
which has vigor and life.
1t iendows this body with the
qualifications and the rights of
a big business enterprise.
1t gives the association of pro
ducers, insofar as their sales
are concerned, the business eff
cheney that a corporation de-
voted to manufacturing or dis
tributing or selling has because
of it's form of organization.
One may even say it is the
highest form of corporation
that has been developed in in
dustry, for this reason:
Most corporations sell, for the
benefit of relatively small
number of stockholders or own.
ers, the production from the Ia
Dor of a large number of en-
ployes. Between the owners and
the laborers there is too often
a lack of harmony; their inter
ests seem, to one party or the
other or sometimes to both. to
conflict. The result is strikes.
lockouts, sabotage, limitation of
production-for which the pub
lie always, sooner or later, pays
the cost.
The farm marketing corpora
tions, however, can have no
such warning elements. The
owners are themselves the Ia
borers.'
They produce as individuals,
not on a time scale and there
fore turning out as little as they
can, but on the piece scale and
turning out all they can. The
first element in their fight for
prosperity is to produce as
much as cheaply as possible.
That has always been the farm
ers way, but it has not always
brought him the reward that it
should.
But, now as cooperative or
cooperative selling associations
are forming everywhere, the
farmer, having produced as
much as he could as cheaply as
he could and sure of getting his
pay on the basis of his efficien-
cy and energy, turns his prod
uct into a pool with the other
farmers and it is sold with the
skill with which the United
States Steel company, or the
Victor Talking Machine COM
pany or the Standard Oil com
pany sells it's product.
A LII of that is bound to help
~ the public. as we'll as the
producer.
Elimination of waste is the
great problem of life. The coop
'erative marketing association
will do more, serious thinkers be-
lieve, than any other possible
agency in the elimination of
waste.
TAKE the intriguing matter
of potatoes, plain common
potatoes, a staple of diet
with everybody.
Thousands Of carloads of po-
tatoes rotted in the fields last
fall because the farmers had
no way of selling them. And at
that very time potatoes were
selling in the markets in Atlanta
and nearly everywhere else in
the country for a price which
was far above the average price
that obtained before 1914.
Farmers were broke because
they couldn't sell their pota-
toes for enough to pay the ex-
pense of shipping-and consum-