The Glenwood post., 1923-05-10
Tourist Expert Says Colorado
Must Spend More Money
to Attract Visitors
WILL GLENWOOD HEED

ooA'ei, I"ay D. Solora0o rs Sounu
asleep and does not know it; the alarm
clock has been set for June, but if it
goes off next September nome will
rouse up enough to care,y charged j.
E. Dalton, hotel man Of colorado
Springs, in the Union station this
morning on his way home from nine
months tour of the United States and
British Columbia. Mr.. Daltoh spends
nine months each year in travelling
through the entire EASTERN United
States, visiting all organizatiopss at all
effective in creating tourist business,
and he was most emphatic tlils morn
ing in his charges against tho short
sighted policy which prevents colorado
from advertising in proport:ont to her
resources and sufficiently to coAnpete
with advertising being done by ! COM
petitive states.
In the office of man who could
easily be the means of sending mlich
valuable tourist business to Colorado .
map of the United States was pull led
down before my eyes, and was askl ID
in derisive tone: Where is DAn-
verf This man was friendly, but Ne
saw as many another sees, that Colon
RADIO was not measuring up, and his i'm
Piled accusation was hard to meet. !
More than $4,000 persons day are
the summer season. That region is
known to be i'll adapted, to summer
vacationing, but untold wealth is com.
ing in simply because the people have
spent little on good advertising.
Colorado dollars cannot be spent bet
ter than for advertising aimed at in
creasing the tourist business.i +
Mr.. Dalton declared that everything
points toward the biggest season CoL+o-
rado has had since 1919, with Srprobs-
bility of exceeding that reco,jd year.
He said that the campaign for fnuds
being conducted in Denver smsrits tho
hearty support of every lYine of bust
ness, and that few actiy,yities of this
city could SO cement gov0d feeling with
other sections of the state than ad-
vertising of benefitF to the state and
paid by Denver.
Speakers at thet meeting in the Met
ropole hotel ysste5 kday of team workers
and captains in &c current campaign
for 100000 - ai& advertising budget
pointed out tbciM this amount was less
than that sf,bsnt annually by each Of
a few Don Aver stores to attract psople
inside the1hr doors. This comparison Of
a citysth' advertising budget with that
of sir ).gle stores within the city was a
graz phie one, according to members Of
th' committee.
EVERY investor in the present cam
pi lign for funds will take a greater
interest in civic needs OF his commu-
nifty and in the educational activities
centering in the tourist bureau,' de-
clared Frank A. Bare, president Of
the bureau, in showing the cumulative
effect of such campaigns. He urged
pubic spirited men to volunteer their
part rather than waiting for visit
from a worker.
Charles G. Gates, president Of Great
er Colorado, Inc, who has just re-
turned from the west coast, told Of
work being done by communities in
California.
"When selling this campaign, SO to
speak, to Denver merchants" Mr..
Gates concluded, "it should be remem-
bered that scenery and climate are,
after all, Colorado's greatest resources
because they are inexhaustible and
rank high in the economic scale of
community upbuilding."