The Washington times., 1923-01-11
DECLARES ABG
|. MAKE CITIZENS
Or ALIENS
Charles H. Macintosh Adj
dresses National Commission.
Club Session.

Advertising chiefs Of the United
Advertising Commission, are in ex-
ecutive session in Atlantic City, fol-
lowing q productive three-day meet
ing in the Washington Hotel.
The local meeting was held stimuli
taneously with the convention Of
the Third District OF the Associated
Advertising Clubs Of the World, OF
which Washington is the center.
The meetings closed last night.
F. K. Wholley. head Of the Wash.
ington Business Bureau. was elected
president Of the permanent organi.
zation Of the third district, which
was effected at an eleventh-houT
meeting, with the adoption OF q
constitution and bylaws and ar-
pointment OF committees. p. e.
Hotze, jr., Of Richmond. was named
treasurer, and Norman M. PARROT,
Of Baltimore, secretary.
Committee chairmen appointed
were Joseph Schick, convention;
Howard Cone, program; Kemper
Cowing, publicity. and Mrs.. J. K.
Bowman. Of the woman's committee.
Two More Members.
The national commission admitted
the Photo Engravers' Department
and the Industrial Advertisers AS
sociation to membership, making a
total OF twenty-three groups in
This body.
The national and regional ad men
We're received by President Harding
at the White House at noon yes
terday. 1t was noted that he knew
a 10 y.cro v.1sxv11anss ,P %1ae. 7n1<rrx, 49, :,
the two conventions by their first
names and conversed with them
Familiarity.
Following the visit, the out-of.
towners were entertained at lunch
con in the City Club by the Wash
ington Advertising Club, when
President Lou e. Holland OF the
associated clubs and George w.
Hopkins spoke.
Charles II. Macintosh, past pres
ident of the national organization
of clubs, addressed an open meet
ing of the commission yesterday
afternoon on Advertising as an
Economic Force
Our lives are shaped by. our en-
vironment," said Mr.. Macintosh,
land the lives we lead in this coun-
try, speaking Of average Americans,
are distinctly, sharply, contrasted
with the average citizens Of coun-
tries other than ours.
Here, for instance, an average
attracted by direct or
indirect advertising Of America,
comes to our shores with the inten-
ton OF establishing himself He
finds a little coterie Of his fellow
countrymen, and finds that he is
able to reproduce, in large measure
his life in the country of his birth
Feels Advertising Force.
The force of advertising soon be-
gins to make itself felt in his daily
life. He becomes aware that his
are wearing clothes Of
other makes than his own, and, al
though he can neither read nor write;
the English language, he is brought
directly under the influence of ma
tional advertising.
~ The second generation in this
county, raised in. an environment
different from the first, by the main
force Of advertising lifts up the first
generation"
Mr.. Macintosh made the point
that such an instance is reproduced
thousands upon thousands of times
in our national life, and that there
fore advertising should see that 1t
was worthy of the confidence of
the newcomers, lest they should
grow up with q distrust Of this
medium of selling.
Judge e. Allen Frost and Bernard
j. Mullaney We're other speakers at
the afternoon session. Their ad-
dresses were largely International,
their main theme being, know