San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-03-01
WILL !
|USE LOTS Of :.
ADVERTISING.
Feryone Determined to
Sell "While Sell
ing Is Good"
APERS WILL LEAD
Esplay Advertising Vital
Factor in Amount
Of Sales.
APERS WILL LEAD
Ry j. G. ROYIE.

kyrlCht by lie san Antonio Light.
New York, March 1.-Producers,
nufacturers, distributors and mer-
hints are determined to speed up
while the selling is good" They
! going to use the spur of news
. Der advertising to do it.
The current year, in my opinion,
il see the greatest volume of news
per advertising on record" today
Id Louis c. Pedlar of Barton, Ours
! G and Osborne, large advertising
i,nts in voicing the opinion ex-
fssed by many other big national adj
ftisers and experts. '..-'r
Production, these men agreed now
labout 10 per cent above normal
bling is equally above normal and
Enjoyment is above normal. Gus
iners have the money to buy. Trend
production, employment, buying
Dyer and impulse is in evidence oil
fry hand. For example, the Ameri-
4l Wooden Company formally with
sw all its fall lines today. Orders
Ne been so heavy for some of these
1T they will be pro-rated among GUS
hers. Cotton is above 80 cents, as
D IS correctly predicted in these col
ms months ago. Steel prices are adj
1hcing oil is following suit and cop.
Il is approaching II cents a pound.
4 Merchants Seek Quick Sales.
{NIerehandisers, therefore are deter
rhed to run their sales totals as high
i, possible in the next few months
fore there is a possibility of a revolt
,inst prices, by consumers or unto
lsrd influences through crop condi-
ms. Conditions probably will con-
Tue good throughout the year, but
irchants feel certain they will be
jbd for four months and are dbing
Ter immediate business intensively
Tough newspaper advertising.
u Newspaper advertising is becoming
Ire of factor every day." said Mr..
31lar, "for covering territorial dis
ibution when quick sales are de-
fed. National magazine advertising
rs not usually bring such sales re-
Its. but follows advantageously a
EDITORIAL newspaper campaign. Many
4 nufacturers nationally known arc
ing to use newspaper display adver-
ing extapsixfsy fjsSthe next three
nths as ffeahs to buick sales.
ow Of one maker Of widely used
lbduct who has outlined a special
fritorial campaign in newspapers
ich viii. call for quick expenditure
at least 100000"
4 Fruit Growers Campaign.
ut became known today from re
Ible sources that the Si0O,0OO ap-
lbpriation for newspaper advertis-
Z of the Sunmaid Raisin Growers
their crop year, which began. last
I'd. will not be cut down. In all prob
Elity it will be increased ALTHOUGH
1propriations designed for national
fgazine and poster advertising wiki
\ materially curtailed according 10
esent plans.
rhe Sunmaid growers, according to
Cborts from California, have con-
z cradle stocks on hand and a large
bp in prospect. They are placing
4iance on newspaper advertising for
lick results. 1t is indicated that Il
fge portion of this advertising will
4 to newspapers in towns Of moder'
population as well as to the larger
klters.
Tinplate prices have been raised
y the subsidiary of the United States
bel Corporation TO S4.95 per hun
I'D pounds. Independents have put
I'm still higher and tin metal has
4iched the high level of 40 cents Z
fund. Gamers in consequence are
[Irrying around to fill requirements
4. a season which they confidently
beet will show tremendous packs
\ food products.
Metal mining conditions are rapid
j improving in the West. The Utal
Upper properties have succeeded il
turing an additional force of skilled
ners and the output from the Mon
na properties. as reflected in cal
adipgs.. is increasing steadily, but
IL so fast in proportion as the price
i the red metal is rising.
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