The Filer record. (Filer, Idaho) 1919-1930, 1923-06-14
Five Hundred Ohio Farmers Find More
Profit and Stable Demand For Their
Crops AS Result of Using Modern
Marketing Methods.

Every week during their shipping
gate TO one or more markets where
their output Is being sold. They in
spect association cars. They mingie
with the statesmen handling their pro
duets. the jobbers handling Marietta
vegetables and the retailers.
These delegates learn what the buy
ers and consumers think OF tho asso-
citation produce. They hear frank
criticisms OF quality and grade and
pack. They become acquainted with
the methods usod In selling. The del
egations report back TO the associa-
tion aud frequently improvements In
character OF production or methods OF
grading. packing or loading result
from these visits.
Here is one example OF how the
association has changed its plans to
meet tho needs OF consumers.
Earliana tomatoes had been grown
by tho association members. They
were one OF the earliest varieties and
offered an opportunity 10 get first
shipments on the markets But the
association became convinced through
its study OF It's products on the mar
kets that the Earliana was OF lower
quality. as compared with other toma-
toes 10 the early class. so It's planting
was discontinued.
While each member OF the associa-
tion packs In hts own shed tho pack
IA subject 10 inspection both at load !
Ing and unloading points and at
either place u may be placed IN a
special pool and sold ON lts merits.
Once again the consumer was con
sidered first in this packing arrange
fnent Central packing houses were
discussed but tho association feared
that contra, packing system might
ieiay the arrival of the produce on
tho market and decided to continue
packing 40 that the vege-
Iahies could DO moved more quickly
rom the field 20 tho consumer
Tomatoes picked from the vine Mon
lay are often In the hands Of consum-
RS Tuesday The effect OF this
lpecdy movement ~ often noticed In
etail establishments whore women
Isk for the tomatoes with the Pioneer
abel on the basket end. because OF
heir freshness.
Tho good reputation earned by the
association pack became valuable
'uslncss asset In 1913 Crutchneld q
designed the Pioneer trade
nark aud label which they urged the
ssociation TO adopt 90 distinguish !
heir product readily from that Of 9th. q
r shippers The trademark was reg.
stored and turned over TO the asso- {
lation a. association property.
One % the strongest testimonials :
, tho value OF the association meth G
d particularly "a 20 is plan Of grad a
"a and packing and It's use OF labels
that practically all growers outside 9
" association IN the Marietta dis y
'ict now Try to pack their produce d
ccordlnk 10 The bylaws Of the asse B
alton, They use the same kind OF d
ontainers Some 80 so FAR as 20 n
fopt label Of the same shape. sise n
"a eolors AZ the association label 9
we woaldnt consider shipping q
reduce today without a label unless
was produce % inferior quality q
'ys N q Nixon. secretary OF the as v
,ciaticn. Association labels and
,od packing arc essentials in every q
'xanifation Of our kind They are @
Iamexc twins Neither can live with q
Il the other" p
Every year as the association In "a
cased the volume q its output she X
s,ribntlnk service Increased the N
amber Of outlets used In 1918 the 8
rutchneld q Voolfolk organization. O
TN other distributing interests and RI
'owers organized the American Fruit y
rowers Incorporated and founded . r
,tionai sales service. Of