San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-10-14
LUMBER DEALER
.|NSTALLS NEAT
WINDOW DISPLAY
Ed Stoves and Sons First
Yard to Use Windows
to Show Wares.
REMODEL AWAREHOUSE
Let Public Know Yard Has
Home Builders Sup
plies Besides Lumber.
.

What is said to be the first at
tempt at window displays on a large
scale by local lumber yard is being
made by Ed Stoves and Sons at the
yards on East Commerce street at
the S. z. tracks. The entire front Of
one of the yards warehouses is being
devoted to window space. Attractive
displays of home materials which are
instructive as well as beautiful are
being made. Judging from these
unusual features as well as displays
in show cases and elsewhere in the
lumber company's main office, Ed
Stoves and Sons are equipped to bar
gain with lot owner from the time
he makes known his intentions OF
building, until a home, or business
building, is completed and ready to
furnish.
Standing with a friend in front OF
the Sunset yards, Walter Stoves, who
assumed active management of the
business recently. says that all ut
once it occurred TO him that the lupl-
Der dealer was authorized Just as
much as any other merchant to adj
vertiSe through the attractive medium
of window displays. He was looking
at one of the yards warehouses
which has quite a lengthy frontage
on East Commerce street when this
idea came to him and without hesitate
ing he began drawing plans to con-
vert this buildings entire front into
sections of attractive display win
dows.
Display the Yards Wares.
Work was begun Immediately for
il also occurred to Mr.. Stoves that
this would be an excellent opportunity
to advise the public of the fact that
his lumber yard was dealer in other
lines besides lumber and that it was
equipped TO do everything from de-
signing. suggesting. estimating, plan
| ming, constructing. financing, painting,
and even equipping with hardware
| fixtures, the most modern of homes.
Soon workers had carried ont his
| idea. converting the front of the ware
/ house into series of plate glass dis
play windows. The next step was TO
dress them So that they would be at
| tractive as well as instructive.
In the first window Mr.. Stoves
has placed some of the latest designs
in breakfast room furniture. With
neatly painted signs he advertises that
the lumber yard has on hand at all
times, the correct paint needed to
paint your breakfast room furniture"
This is an exceedingly neat window az
it displays the latest in this par
ticular line and is arranged unusually
attractively.
The next window is a display Of
paints. brushes and other painters
supplies. In this window there IS
more than attractiveness-t offers
some much needed instruction to the
prospective home builder. Until re-
Gently it rarely occurred to a person
who was contemplating the construc-
ton of new home. 10 purchase his
paint from the lumber dealer. He
purchased his lumber. nails and cedar
posts and that usually was all. But
during the last several years, the
lumber dealer has begun to enter
paint in his advertising campaigns
as one of his chief products.
They Sell Paint. Too.
There are several leading brands OF
paint on the market. That is, these
several are the most widely advertised
and consequently are better known
to the public. The formulas of these
leading paints vary but comparative
" little and therefore the fact is
obvious, when considered. that the
lumber dealer stands Just as much
chance as an exclusive paint house,
TO become an agent for one OF these
leading brands.
Ed Stoves and Sons are announcing
by means of the new windows that
they carry some of the best paint
made.
A third window which probably is
the most instructive, is an arranse-
ment. which shows parlor or library
with numerous house plans scattered
over the table. Ed Stoves and Sons
are always in touch with the citys
best architects and builders and with
their experienced estimaters, they are
equipped TO deal with the prospective
home builder from the very Begin
ming.
Talks Homes. Not Lumber.
The next window shows some OF the
latest in hardware designs. Here are
displayed various shapes, sizes and
colors of door knobs and other hard
ware fixtures. This is another line
which the lumber dealer is beginning
TO let the public know that he can
carry just as well as sn exclusive
hardware store.
The next window has been arranged
in an attractive display of Rubereid
roofing. It shows the various ma
terials used in the manufacture Of this
excellent product.
Instead of pursuing the old method
Of talking lumber and nothing else
to a home builder, Ed Stoves and
Sons have adopted a plan wheree-
they talk homes 10 customers. Inc
average person is absolutely unin-
formed when it comes TO speaking OF
the different grades of lumber. Real
izing this. policy has been adopted
BY Ed Stoves and Sons whereby this
information is supplied and aec7rd-
ing to Walter Stoves the plan is meet
ing with unusual success.
<<