San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-10-10
WILLIAM OCHSE ADDRESSES
! WHOLESALE DRUGGISTS AT
CONVENTION IN CLEVELAND
San Antonio May Be Selected for Next Annual
Meeting-Members Take Up Handling of
Liquor-Speech Deals With Relation
of Wholesaler to Public.

Cleveland, Ohio, Oct. 10.-An adj
dress BY William Ochse, president of
the San Antonio Drug Company, and
an indication that San Antonio may
be chosen for the 1924 convention city.
brought San Antonio to the fore at the
annual convention of the National
Wholesale Druggists Association here
Tuesday. The attendance here is the
ton, and if San Antonio is chosen as
the next convention place, it is ex-
pected that an equally large attend
ance may be expected there. Selection
of the next meeting place will be made
the last day of the convention.
A feature of yesterdays session was
discussion of proposal to restrict the
handling of liquor, to be brought about
through cooperation between the
wholesale druggists and the govern
pent.
Mr.. Ochse's speech, which dealt with
the relationship of the wholesaler TO
the retailer and customer, follows:
while selling has always been par
amount to the success of every bust
ness, the need of better selling meth
DDS, however. has become more acute
in recent years.
Selling, primarily, means the con-
eummstion of a satisfactory contract
to all concerned. the manufacturer,
the distributor, the retailer, and the
consumer, so that your committee felt
that an anlysis of selling methods
would necessarily entail these four
elements that make up the cycle in
which sales are developed.
SELLING methods by force. of cir
cumstances, due to conditions created
BY the law of supply demand, are
ever changing. We never find our
selves adopting methods that prevaiie
in cycles of trade in the years that
are behind us but We do find our
selves entangled with the problems
that are arising every day IN relation
to the distribution of merchandise in
its most economical way to the re-
taller.
Business succeeds step by step. If
is builded upon years of study, ap-
plication of experience attained at the
cost of success and failure, and this
gives rise to the thought that the sue
cess of the wholesale drug business
in its evolution TO the present day is
based upon the wisdom, Judgment and
courage applied in the years as the
business grew.
On Selling Methods.
at is noticeable that the wholesale
drug business enjoys prestige which
developed on account of the charactec
of the men who have been at the head
of it. In no line of business has
greater progress been made to create
and develop prestige than in the
wholesale drug business. 1t, however,
devolves upon us to safeguard this
prestige by solving greater problems
than are required to be solved in any
other line of business.
Zone of our creates problems is the
liquor problem. No one factor has ere
ated as many evils as the sale Of
liquor and yet the responsibility mus
be met and this problem like Others
will be solved as have many Others
before 1t. The committee feels the legi-
innate wholesale druggist should &c
cept the responsibility of distribution
80 long as the law designates the
wholesale druggist to be the distribu
tor, but it necessarily demands that
he must also be the medium to combat
the evils that have developed.
'The evolution of the wholesale
drug business through the many per
iods and cycles of transition has been
one with very many interesting and at
the same time perplexing problems,
consequently your committee felt that
a survey of the selling methods of the
wholesale drug business as it is con