The Denver Jewish news., 1923-01-03
DENvER's NEW DEPARTMENT
STORE.

The Steele Chain of Stores erected
IN immense four-story building with
| q, basement anil sub basement at the
corner of Welton and 10th streets.
This store, the first of its kind in the
Middle West, was opened for business
The 9th of December. While Denver
has had its business houses, its beau
.iful apartment stores, this is the first
time in the history of Denver and the
West that an establishment Of this
Kind has ever been venturea upon and
proven successful. As a result the
corner of 10th and Welton, which
)nly II few months ago was nothing
more than quiet, modist corner,
after modern organization and large
funds expended has been transformed
nto busy place. The Steele Store
mas scarcely celebrated its first month
md is well able, at the present time,
furnish the people of Denver with
any article, no matter how beautiful
and substantial, and the joy of the
fact remains, no article is above
$4,000 in price.
The fourth floor is devoted to the
office force, an employees rest room,
shower baths for men and women, an
educational department, with classes
held twice week, training the en-
ployees with a business point of view.
The six-room bungalow, situated on
the 3rd floor, has proven the star at
traction, not only for its artistic in
expensive furnishings, but as a guide
for harmony and economy. 1t is diff
cult to believe that many of the ap-
oarently costly articles, for instance,
the white toilet table, walnut bedroom
suite, small gas range, and charming
lining room set, are less and not
more than $4,000. To the experienced
1ousekeeper and to those not interest
I'd, the completely equipped grocery
md meat market is pride to all.
TO visit it alone is treat. The
counters in the market are of glass,
With frosted pipes, running thru the
counters. Ten tons of ice are daily
manufactured for the consumption of
the store. All bakery material is
made and furnished by the store.
Midway between the third and second
floors, on one side is beauty shoppe,
and on the other an attractive ladies
rest room. The second and first floor
is like other department stores, only
.he prices here are within the reach
Of all, rich and poor alike.
The thing of beauty, and something
new to Denver, is the Mary Lincoln
Candy Shop and the gorgeous i'm
mense cafeteria with seating capac-
ity of 54S. The white tables
surrounded by chairs, the backs COW
cred with tapestry, proves most invit-
ing. The trays and dishes are auto
matically sterilized. After s p. m. this
gorgeous dining room is used for
dancing, and table d'hote dinners are
served. The gorgeous rays of differ
ent colored lights reflected from a
platform stationed in front of the
musicians stand, adds to the lustre
and beauty of the room and fairly
scintilates when the lights are turned
off and the dancers rejoice in moon
light dance. Each day Il different OBJ
iect of beauty is conceived and made
from piece of ice. The day the
writer visited this room, handsome
large vase was formed from the ice,
with a gorgeous boquet of roses. The
reflections of the many colored lights
thru the ice was most dazzling.
From 400 to 500 people are en-
ployed in this store. Therefore from
an economic and practical standpoint
Denver can well be proud and wish
success for the coming years to our
.,-x.... ...1ua TLa S.aala S4a...a