, 1923-03-01
NEW WAY TO ADVERTISE

WIN CdIHS LcI liNlhb SAOWluS OIucIo
how to live most comfortably! She
Ices not do this by lecturing, writ
ing serious articles nor through the
medium of the motion picture cam
era. She merely lives, about six
days out Of ven in full view of a
curious and, in most cases, admiring
public.
Miss Sampson Is an actress of no
mean ability, and has appeared in
motion pictures with Harold Lloyd.
but last summer, while visiting in
Omaha, she agreed to help with a
little window display work. She was
to arrange a bathing suit display,
and had it all planned, with a beach
scene and girls in bathing suits. The
weather turned cold. and, as Miss
Sampson says, The idea ven cold.
too" so, since she plays the piano,
she decided to change the window
to one demonstrating music. instead
of showing bathing suits.
While she was doing this, 1t came
to her that it might be a good idea
to live right in the window for a
number of days, using and advertis-
ing not only the piano, but the stove,
rugs, books and equipment that the
store carried, which was used in a
real home. The idea caught among
advertising men, and Miss Sampson
has been living in glass apartments
ever since.
The young woman gave the first
real trial to her idea in San Francis
co. and from there went to Portland,
Oregon. She does all her own ad-
vertising, and carries on her CORE
snondence with the stores in various
cities where her act is to be put on,
and personally looks after all the de-
tails. When she arrives, she goes
through the store, choosing what she
wants in her apartment, until 1t is
quite completely furnished even to
the books M magazines on the table
and music on the piano. Then she
arranges a program for each day,
changing it sufficiently each day so
that the interest of the public is
kept.
Her usual engagement lasts for a
week, and the hours in which she
lives in her glass house extend from
nine O'Clock in the morning to nine
at night. At breakfast she wears a
smart little Bingham house dress. or
perhaps enters the dining room in a
charming negligee. While her maid
usually furnished by the department
store. is using various appliances in
doing the routine work Of Q modern
apartment. Miss Sampson is having
her manicure and Marcel wave from
n of the beauty parlor assistants.
Messenger boys arrive with hats. jew
elry gowns and so on, which she
tries on before her mirror. Sales
men come in to demonstrate electric
sewing machines. baking sets,
II cleaners and the like.
In the afternoon, after a dainty
luncheon, served where all the hung
nv window gazers may be reminded
h n there is n restaurant and tea
room on an upper floor. Miss Samp-
son changes her gown (behind a
handsome screen). receives any call
ers who may come (these are models
from the costume section. wearing
the latest dictates OF fashion,. en-
broiders a scarf from the art depart
ment. plays some late music, or
reads n best seller.
or course the evening calls for
gorgeous costumes, not only on the
part of Miss Sampson. but for the
models who are her guests. OF the
mems department. II may be said
that 1t IS well represented by haber-
dashery and clothing worn by the
men who drop in during the day and
evening to have n chat with the
charming hostess.
When the writer interviefew Miss
Sampson In her glass house. he was
ncutely conscious of the hundreds.
nay thousands of noses and eyes that
might be counted about the plate
glass windows. through which the
throngs gazed ut Miss Sampson in
her daily program. Midaly seemed
to mind them not n whit, and was
perfectly natural and as free from
restraint as though she were in her
private sitting room.
Yes" she admitted. 81 was very
self conscious when I first began to
do this. In spite OF the fact that
had been in motion pictures. II did
not materially help me in overcoming
this. for before the camera you are
one OF many. and part of n setting.
Here i was the whole act: there was
nothing TO look at except me and tho
furnishings. But I soon go, over
my nervousness. and now I do not
mind II nj all. I really am perfectly
happy In my work"
Miss SIMPSONS charm OF person il
mangified by her positive dramatic
ability. and her outlook on life In
wholesome and unafrnid. While her
field Is n new departure. Il IL proving
n very popular one. and she expects
To be kept busy for . long time. No
doubt by the time her feature has
been shown throughout the United
states she Will have n new bee In
hef bonnet' and use II with ms great
a d"gre" OF success ms her present
one,-Dcarborn Independent.