Evening star., 1923-12-30
Continued from Twenty. second Pase)

he believes. creates the first radio
newspaper" direct to subscribers.
Radio advertising, voluntarily ban.
ned IN the ether Ia made possible and
practical in wired-radio broadcasting.
ne asserts. The operating company
can assign waves for special use, gen.
eral radio regulations not affecting
wired-wireless systems. and one wave
length could carry news. another ad-
ve-tising. third information for the
women and y fourth. entertainment,
the subscriber selecting the desired
wave by turning selector switch.
The simplest crystal detector and
phone will serve for plugging in on
the light circuit. he says. but loud
speaker could also be easily employed
for the whole family.
Several other electric companies are
expected to start broadcasting in the
near future'under franchises from the
North American Company, which,
through Wired Radio Inc. controls
the patents OF what the general terms
"the biggest thing in future radio
proadcasting."
~ Who Pays for Radiof
With the general trend of, thought
among radio enthusiasts leaning to-
for broadcssting?" the remarks Of
David Sarnoff, vice president and gen.
eral manager of the Radio Corpora
tion Of America, are especially timely.
1T has been said by a great many
tions. some very large and ahlei" said
Sarnon. that broadcasting depends
upon solution of the problem where
by the consumer will pay for the en-
ter rtainment which he receives. In
other words. it. has been. said that
unless some method Is provided
whereby a means is created for COL
lecting revenue from the user Of a
broadcast instrument, that the whole
industry Is founded on sand, and that
1t is bound to collapse In time, be-
cause Saus;n there viii be no means of sup
1T is my firm conviction that that
sort of solution to the problem is not
necessary, that broadcasting can be
made commercially practicable with
out any means being found for col
lecting from the consumer. that the
greatest advantage of broadcasting
lies In its universality, free enter
tainment, culture, instruction and all
the items which constitute a program.
In doing that which no other agency
has yet been able to do. 1t is up to
US. with intelligence and technique
and broadness Of spirit and vision as
to the future, to preserve that most
delightful element in the whole Sit
uation--the freedom of radio"
Just so soon as We destroy that
conf1ne 1t to only those who pay for
tt--those who pay for the service. in
.other Words--Just so soon as we max 9
OF broadcasting .narrowcasting.' we
destroy the fundamental Of the whole
situation. And. therefore. I believe
very definitely that broadcasting as
constituted today is commercially
sound, and that 1t will remain so in
the future. although there may be
selective methods. aind narrowcast
rNcfh h<NAo ~. t~h
These may. supplement the situation.
There may be wired-wireless and the
like. All of these will make their
contributions. But fundam entaliy
there will remain. and there must re-
Of the broadcast situation which
makes 1t possible for grand opera to
go to the slums and to the districts
or the poor as we'll as the rich, every
where in. the world. without any
or a sa5 set in the home of the siums,
IL you please, receiving the mag
nlhcent things In the air Is the pic
ture we must preserve" -
Radio yBiII Ready.
There will be no general radio con-
ference in Washington in the near
future. Secretary Hoover announced
yesterday. The Commerce Depart
ment Is rapidly completing the de-
tails of a tentative regulatory radio
bill, based on the old White bill, he
explained. He believes that this can
best be done by government officials
without. further conference. Practi,
cally all the suggestions offered by
representatives in the several lines
OF radio work presented at last years
conference will be Incorporated, the
Secretary indicated, pointing out that
conditions have not changed ma
terially since last year. except that
the number of Transmitting stations
have increased.
When 1t is attempted to draw UP
Legislative recommendations or bills
with large body Of diversified In
terests 1t usually takes several
months. Early action on the new
radio bill is necessary and 1t is hoped
that tentative bill can be delivered
to Representative White Of Maine Tor
the Secretary stated
a few DAYS ago a delegation OF