The Washington times., 1923-06-04
AID CLUBS open
WORLD MEET
| SESSIONS
Atlantic City Gathering Told
of Progress by President
Lou E. Holland.

ATLANTIC III L julie = w LldI
is generally considered to have been
he most prosperous and most pro.
gressive year in the history CT
o "a lied a svertisfng was described
briefly this morning by Lou E. Hol-
land Of Kansas City, president of
the Associated Advertising Clubs of
the World, in opening the first nI.i-
ness section Of that organization
held on the Steel pier.
That the association has grown
in numbers, in financial support,
prestige and volume of work ac-
complished, he showed. More than
900 members have been added to
local advertising clubs, while three
important national advertising
organizations-the Public Utilities
Advertising Association, the Amer
lean Photo. Engravers' Association
and the Industrial Advertisers AS
sociation-have been added to the
National Advertising Commission,
which is a division Of the Associ-
ated Advertising clubs.
Interest Increases.
Presiden Holland said that a
very great number of legitimate
business firms, showed an unpreced-
ented interest in the work of the
organization, as evidenced by the
healthy increase in financial sup.
port, During the year the sustain
ing membership revenues of the
organization increased from $4,000
a year to $145,000.
4 The organization during the last
year brought out several new books,
for use in connection with the edu-
cational work, thousands Of which
have been sold; and the speakers
bureau Of the association offered
more than 5000 speakers to local
advertising clubs and through them
other organizations, to speak on adj
and place more than 500
such speakers.
President Holland dwelt particu-
larly upon the excellent work being
done by the National Vigilance
Committee CTruth in Advertising
work Of the Association) and the
forty-two local Better Business Blu
reaus vigilance Committees of
local advertising clubsl through
which the work of the National Wig
lance Committee found in tensive
local expression.
Fight Stock Takers.
1--WE have this year done especial
ly effective work toward the pro-
lection of investors against fake
stock promoters" President Holland
said. Effects of this work reached
far beyond the interests of invest
ment bankers and others who, at
first thought. might seem to be
particularly interested. An. auto
mobile distributor in Pennsylvania
protested to the manufac-
turer of the car which he is selling
the sales quota expected
of him, because he said several hun
dred thousand dollars worth OF fake
stocks have been sold in his section
within the last year. and many or
the people who might otherwise he
able to buy automobiles lost their
money.
This work of protecting the pub
lie against takers, in all lines of
is of fundamental i'm.
portance. Thrift-saving and safe
investments-make for solid citizen
chip. If you do not want to en-.
courage Bolshevism in America do
all you possibly can to support
this movement, because I cannot
imagine anything more likely to
turn the average citizen against
legal authority quite so quickly As
TO lose his money through dealing
with takers who are allowed to be
at large to the lack of vigorous
law enforcement
Need Public Support.
am not blaming law enforce.
ment officers. Public sentimen
must always stand behind the law
to make it effective-to insure en-
forcement. 1t is our job to hei'
things of this characte
VIII :ch need attention. to expose ther
when necessary and as we do on
rare occasions, participate in pros
utions where there is no other
Other addresses made at the Mon
day morning session were, What
the Government of the United States
Has to ADVERTISE" by Senator Wal
ter f. Edge of New Jersey; How
Can Better International
by w. S. Crawford, OF
England; "How Advertising
Can Extend the Length of Life" by
Robert Lynn Cox, vice president of
the Metropolitan Life Insurance
Company, New York; and THE Elm
nation of Waste in Industry
Through Advertising" by Frederick
M. Feiker, Of the McGraw-Hill Co,
New York, and assistant to Secre-
tary Herbert Hoover.