The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1923-10-25
DON'T BE BUNcoED

Advertising matter has been circulated about the
of Sank Centre during the past week. stating that
second newspaper will be established in this city Nov
ember 18TH This advertising states among other things
that the paper will start with guaranteed circulation
of 1000
Of course, any claim Of this sort is purely bunk
There rural routes leading out of Sank Centre with
total Of exceed $50 boxes Figuring Sank Centres
population basis of 5000 with average of five the
house. would make 600 available in the city 5O in the
city and routes if the newspaper had 100 per
circulation 1t would be possible for few weeks to print
quite large number of papers and circulate the but the
post office regulations do not permit continuance of the
plan.
The head of this proposed newspaper has had a
rather varied experience this section of the state within
the past years. He published paper at Freeport
several months and his subscription list finally turned
the Merose Beacon and undoubtedly many of his
subscribers compelled to take the Beacon when they
had subscribed with the implicit understanding that they
to be served with paper published in their
munity After he left Freeport Mr. Bennett located
Ashby, Mimi, where he published paper for several
months and prior to moving his job plant to Sank Centre
few weeks ago the subscription list of the Ashby paper
in like turned over to the Grant County
Herald at Elbow Lake, miles away In view Of the past
perence and the stability of the publisher of the forth
coming would appear to the Herald to be the part
of wisdom the of potential subscribers to have
other than mere statement that their money
would be refunded to them in the event that the paper fail
ed to survive it's swaddling clothes age. = =
The Sank Centre Herald pays its bills and pays it's
employees week, in cash. This money practically
all expended with Sank Centre business men, Herald
advertisers not forced to trade out any accounts in order
to qudate Indebtedness against this newspaper any
associated with it.
The Herald publisher has contributed literally to all
public funds during his residence in this community
not asking for business mendcant and neither
making absurd claims to the number of sub
scrbers Our subscription books always open
to any legitimate advertiser
Herald readers take the Herald because they appre
ciae it's worth newspaper and attempt is made to
force the paper upon them 1t would be presumpous to
claim that newspaper of the Herald type did not have
enemies in the community because the newspaper publisher
only human but the Herald is generally recognized out
side at least asset to Sank Centre thoroughly repre-
sentative of the best in the community
As far the Herald has been able to ascertain not
of the leading business of Sank Centre have
the proposed second they realize
that the Herald the local field thoroughly and there
necessity for them doubling advertising expense by
patronzng that has in the past folded it's tent
and departed for what they hoped fields after
short duration in at least two other communities in this
section of the state within the past two years.