Evening star., 1923-04-12
$15,0D0,O(O SOAP
BILL SEEN FOR 1872;
Manufacturers Also Predic
Record Year in Other
Toilet Articles.
BY j. C. ROYLE.
Special Dispa Itch to The Star,

4
| Special Dispatch to The Star.
| NEW YORK, Aprn 1.-THE peopl
| of the United States will speni
! S135,000,o00 for toilet soap IN 1929
| according to manufacturers gathere'
| here today for the national per
| fumery. toilet articles and soap ex
position. That is at the rate Of SIS!
| for every inhsbitant. Manufacturer
! base their estimates on busincs
! already done during the first thre,
| months of this year. which shows al
increase OF nearly 40 per cent wheI
! compared with 1920.
| This increase, according 70 Harr.
| A. Cochrane, chairman of the execu
tive committee OF the exposition, il
due to the fact that the American
ness not only is next to godlinesa
but that IL is the only sound founda
| tion Of beauty
Demand Caused by Beauty Desire.
The increase in the use Of toiie
| soap Is significant" said Mr.. Cochran
| today. The people Of the United State
! consumed So cents worth OF toile
soap per capita in 1920, $1.11 worth IL
| 1921 and 1892 worth in 1922 To M
that shows that the American womaI
has growing appreciation that II il
only through cleanliness as a founda
ton that she can attain beauty. Thi
| establishment OF her clean skin aft
| erward comes. of course, through th
\ use Of perfumes and cosmetics. bu
| cleanliness, produced by pure soap
| will always be the foundation o.
| American beauty.
sO,O0O, 600 May Be Spent.
! The American woman Is becomint
| more sophisticated, and this fact ha4
had a tremendously stimulating effec
| on the production OF perfumes ant
| cosmetics, manufacture OF which hai
| developed into a tremendous business
An analysis of the sales and retail O.
toilet preparations indicates tha
| more than ssO.000.000 will be spent fol
such articles this year"
The discovery of perfumes and un.
guents in the tomb of TutankhameI
still fresh and sweet has exerted
stimulating influence on the perfum'
| sales and production, according Il
| chemists and dealers. Ten Thousand
| tons Of talcum powder were used IL
\ America in the last year. they declare
and this does not take into accouni
the imported powders. This amounts
to about eight ounces for each womaI
over fifteen years Of age in thit
| country.
Chain Stores Handle Big Stocks.
The chain stores have become ont
of the chief mediums OF profit to Tn,
*
| priced products. Perfumes so higi
! priced as to be only within the meant
of the extremely we'll TO do now ar,
| being put up in very small-sizcd con.
i tainers. the cost OF which brings then
| well within the reach Of all. Millions
| OF these containers are being SOLE
| through five and ten cent stores and
mail order houses and makers IT
longer depend solely on ono class o.
! customers.
! Exports Of American dentifricc:
have increased astonishinsly In late,
tyears. and amounted to almost $1,000.
600 the first quarter Of this year.
! Power Companies Plan Projects.
| in nearly all sections Of the couu.
| try power companies are planning ad,
dltional units and enlargements tt
, meet the requirements OF industrial
activity. The New Jersey public cor
poration expects to spend $4o,000.pet
Tor a new power station in kearney
y. j.. capable of developing 4co,00t
horsepower. Completion OF the sta.
ton will require several years.
The Alabama Power Company will
construct another hydro electric plant
on the Warrior river which will linz
up the southeastern industrial re,
| gions with power lines running from
| Virginia to Mississippi.
New power projects along the
Paciiic coast are being rushed to
completion as fast as labor shortags
\
| S2,5OO,0O0 In improvements.
] SAN ANTONIO, April 12 (SpeciaD,
1.-The Inland Great Northern railroad
| is preparing TO spend $2.5o0,000 oui
of its capital funds this year in add.
tions and betterments in this state
| according TO an announcement by
| President T. A. Hamilton. In addi-
! ton, the road will devote double
the usual amount for track equip
ment and maintenance out OF It's cur
| rent revenues.
street Traffic Increases.
| PHILADELPHIA, April IL (Specian.
j-Pedestriap traffic in the center OF
this city has increased 500 per cent
in the last five years. according to a
count just completed. Motor traffic
has more than doubled in the same
time. The Capitalization Of business
III certain section Is responsible. &C.
! cording to observers, as well as the
increase in population.
Real Estate Transfers Rushing.
PITTSBURGH. April IL Especially
Transfers Of property are so nu-
merous today that an extra force of
| transcribing clerks has been put to
| work in the county recorders oifice.
OWENS BOTTLE REPORT.