The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1923-04-18
RAILROADS To
ADVERTISE west
Three of Big Roads Operating in Mon
tana Getting Out Good Literature
on american Wonderland"

The Northern Pacific, the Great
Northern and the Burlington rail-
roads are spending thousands of dol
lars in advertising the northwest dur
ING the coming summer months, ac-
cording to an announcement just re-
ceived by the Chamber of Commerce.
The advertising will be of the nature
to attract tourist trade rather than
homesteaderS, and TO tnat end the
natural beauties of the country are
depicted in a most attractive tashlon'
The natural resources are by no
means neglected, but the nature OF
the advertising differs materially
from that sent out by the roads de-
cade or SO ago.
The northwest is called 'The Amer
lean Wonderland" and excerpts from
the booklet follow:
"A great country needed name
1t must be a powerful descriptive
phrase. 1t must describe almost In
describable grandeur and beauty; 1t
must expires. the crOwning achieve
ment of a modern world in empire
building; it must suggest future
bounded only by the limits OF mans
imagination. Here was a job Tor
words. Did the resourceful English
language contain them?
This was the problem Of three
railroads-the Burlington, Great
Northern and Northern Pacific
which recently undertook a national
campaign of advertising to quicken
public interest in the Pacific north
west-Montana, Wyoming, Idaho,
Washington and Oregon.
Where was a name worthy OF so
wonderful a country-worthy OF IT.
great national parks. of the northern
Rockies, of the Cascades, Of the
Olympics; worthy of the wonders OF
her giant forests, of her great har-
bOrs, of her famous farms OF her
vast mines, of her tremendous water
power and immense fisheries and
huge factories?
"A land of such wonders must be g
wonderland Indeed, it must be the
American Wonderland, for where else
has nature bestowed her works anc
her riches with so prodigal hand
where such vast creations and endow
ments in such infinite variety? The
name seemed to fall logically upO1
this great country, to attach ltseli
naturally and inseparably."
The announcement tells clearly ant
convincingly why the northwest i
the American Wonderland, and Gala
tin residents will be pleased with TIT
number of reasons that apply Specit
ically to this section. These follow
''It is the home of those famou
wonderlands of the worid-Of wh1c
the Yellowstone is first.
ct is the home of our greatest ma
ti0nal forestS-vast areas of glan
timber, water sources, grazing land
and scenic beauties, set aside by on
government for the protected US
and enjoyment of its people.
1T contains three of the most strik
ing of our national monuments
which Lewis and Clark Cavern
first named
"From it's fertile fields and fine OF
chards and gardens, famous for the
high acre-yields, and from its dalr.
beef cattle, sheep and poultry farm
known for high quality and high prC
duction, comes $500 100000 in ne
wealth every year.
In its river and great waterfall
many of the latter being higher tha
Niagara, lies one-half of the potel
tial water power of the nation, and ;
least two of the gigantic hydro-ele
trio DEVELOPMENTS now under way w
develop more horse power than is po
sible at the famous Muscle Shoa
site in the south.
"It is the land of fine homes al
schools and churches, marvellous see
Continued on Page Ten.)