Imperial Valley press., 1923-03-01
Riverside Finds CiUic
Beauty Biggest Asset

The chairman of art of the Riv-
erside Woman 3 Club recently spon-
sored a studio tea at which leading
citizens Of that beautiful little city
spoke on the subject of art in its
relationship to city planning.
In presenting Frank Miller, mas
ster Of the Mission Inn, famed far
yand wide for it's artistic BEAUTY,
Mrs. Elfers, the chairman, expressed
, her satisfaction in living in a city
which is so beautiful, and said that
Riverside is classed with Yellow
stone Park and Grand Canyon in its
attractivcness. She attributed this
fact largely to the Mission Inn and
its influence, as seen in the Ru''i-
doux Easter service, and other ways.
But the remarkable note that was
sounded in Mr.. Miller's address
which followed, was that nothing
pays better in dollars and cents
than does a real work of art, such
as that Of the Inn.
He said that it has been demon
strated as q matter of cold-bloodea
business that it pays to have an
ideal and stick to it. The Mission
Inn grew out Of the team work Of
the Miller family, and because of
it's artistic appeal, it has won fame,
and is the only hostlery for miles
around that has made success over
long period of time, and never
changed hands.
"It is only soup and hash pro
position, he said, "and if that
kind Of business can be idcalized
anything can" The speaker urged
the planting Of Riverside in the
right kind of trees and shrubs and
said that in this matter, too, the
dollar and cents reward alone would
justify art.
He told of how the Los Angeles
Chamber of Commerce had donated
$500 for the planting Of trees along
the road to Marsh field and of the
sending of $1,000 for the same pur-
!, pose by Charles Loring for the
same purpose.
The speaker that followed Mr..
Miller, George Turner, thought it
wrong to measure the value of art
with yard stick. The city should
be beautiful for arts sake, to give
pleasure and enjoyment to.its people
and to those who come from other
places. Incidentally it pays in
money return, but the true ideal
does not lie in that direction, he
said.
Mr.. Turner believed that an au-
tocratic form of government is best
in city planning. Individualism gone
to seed is detrimental to the devel-
opment of art in city planting.
Mrs. Turner, "The Nature Wom-
an'' Of Southern California club
dom. nlcaded for marks and their
rsh4antifv;ng. and Charles Ross de-
Jored the flamboyant bill boards
'rhnt are used bv advertisers and
which mar noture's art and offend
good taste wherever seen.
The idea is so GOOD and has srch
possibilities that it Is worth passing
alNrp tn the people of FL Centre. We
ere using our trees. manv Of them.
in the 'nayinp of the streets of the
c1vs There is heartbreak in it
fa+atha rinnoer members Of the Tno
Thensbnd Club who worked n oainst
fnch3n1dls n have them p'antnd
more than 10 wears AGO. But if it
tnly Results in arousinr in TIE
hearts of onr neople n sentiment for
q moro. beautiful 'citv. with traos
md sI,mbhcrv such IA that at Riv-
crsita. paandana. Glendale and other
SoNtkern California cities. the 900.
sificp NAV. mt have been in vain.
The writer Of this etorv. who was ?
MOVING soirit IN ihe nlantin" nf
"a eacs IN fhe residen"n streets of the
s'tv. IS not nIh"med to admit That
&ha hos sied hitter tears over the
thnn~ht that some of tho most hea"-
t;e,u IF them mnst be fe'led. But if
I'll win rasolve IN repair tho dam
a~e ~nd to nwtnnd +he +rnn rlantinp
t;ll Il, covers the "itv Il vii, in n
way compensate for the real loss.