The Birmingham age-herald., 1923-09-22
ME ERCHANTS YOTE FUR FALL FESTIVAL
 WEEK OF OCT. 29
Reid Lawson Named General Chairman Of Program For
 Trade Week
REID LAWSON

Thirty five Birmingham merchants Friday assembled in the office of O. l.. Bum, secretary manager of the Birmingham Chamber of Commerce and by unanimous vote enthusiasti- cally endorsed his suggestion of a trade event for Birmingham, official ly designated the week of October 29 as "The Birmingham Fall Festival and made 1t plain that funds neces- sary to put the affair over in typical style would be forthcoming.
 Reid Lawson has been named gem eral chairman Cor the entire event and will have charge of the general program. Meetings will be held the first of next week when additional committees will be appointed and de- tails of the program arranged.
 Birmingham is planning any num- Der of entertaining events for the week of October 29. Primarily the week will be to acquaint Alabama with Birmingham manufactured goods. Citizens within the 300 mile trade radius will be offered special Inducements to visit Birmingham and while here will be entertained. Their railroad fare will be refunded by the Chamber of Commerce, whose mer- chant members are cooperating to that end. Shoppers will be furnished @ complete list to October 29 of every member of the Chamber of Commerce. These m erchants, in cooperation with the chamber, have arranged to refund railroad fares to out-oftown shop pers.
 Reduction in railroad rates has been assured for the entire week, Mir. Bum announced Friday, by practi- cally every railroad entering tEe city. Advertisers Here Too
 The district convention of the Ad- vertising clubs in session Tn Birming- ham at the same time will attract many visitors and the combined ac- tivities of the two events will tend to lend a carnival spirit to the entire city The business district will be profusely decorated in the national Fcolors. Bands will furnish music on the street corners, in the parks and something of interest is promised for every night of the week, SatuI$ay excepted. Arrangements are under way with the theatres to furnish free amusement for visitors.
 As a special inducement and to stimulate interest in Birmingham made goods. Secretary Bum has sug- gested, and has approved the offering of cash prizes to persons counting and naming the number of exhibits in the various show windows. Each
 
 letter explaining why Birmingham made goods are superior to those of foreign manufacture.
 Another special cash prize will De offered for the person naming the most artistically arranged window to be accompanied with a letter ex- blaming why that window has been chosen. Prizes will range as high as s100 for the first. Three prizes will be offered for each event
 The Advertising club will stage an industrial parade on the morning of October 30 in which over 100 floats are expected to participate. according to present plans of that body. Bir- mingham Fall Festival will supply a program to augment that event, MT. Bunn stated,
 The complete program will be ready for announcement early next week, following appointment of the various subcommittee and the as- signment of specific duties to each.