The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1923-08-30

the case stated IL was Impossible W
get Americans who were willing to
do this kind of work or who could
do it as efficiently and faithfully as
did those of the Teutonic race. At
ter the luncheon many of the editor
ial party were taken to an amuse-
ment park where they spent the rest
of the afternoon and evening.
q
The Herald editor had read much
and heard much of the famous Zleg-
field Follies, show that never leaves
Broadway, and we were very anxious
to witness this performance. Friday
evening we were personally conduct
ed to the Follies by William p. Daily,
we'll known Washington newspaper
man who had joined up with the edi-
torial party at Buffalo. The Follles
are famous for the beautiful women
in its cast and chorus. The scenic eff
fects are magnificent and bewildering.
The music was facinating and weird,
and after the writer had enjoyed this
unusual entertainment we can readl-
ly understood why people by the
hundreds of thousands flock to the
Follies every year.
n
Because Sank Centre was the form
err home of Sinclair Lewis, the au-
thor of "Main Street." the Herald ed
itor started on this editorial trip with
the intention of SELLING" this section
of the country to the Eastern news
papers, if possible, in order that the
name of Sank Centre might be better
known. At Buffalo Washington and
New York newspaper man joined
the party and after meeting them, we
began the sales campaign of our
selves and Sank Centre to these gen.
tlemen as we realized that they would
be of valuable assistance to US in
securing publicity after we reached
New York. At Saratoga Mrs. Oak
ley, the clever publicity woman of the
Pennsylvania Hotel, New York, joined
the party and when we reached New
York the Herald editor had three
press agents to assist him in putting
Sank Centre on the map.
The results accomplished were as
surprising to the writer as presume
to most Herald readers. Sunday
morning we received wire from the
editor of the New York World, stat
ing that Mr.. Becker and Mr. (.
Sullivan of the World force would
call on US at the Pennsylvania for All
intrview. Mr.. Sullivan was the fea-
ture writer and Mr.. Becker the pho
tographer. They invited the Herald
editor and Mr.. Daley of Washington
and Herman Roe of the Mortified
News, to go to Coney Island with
them. We naively admitted that Sauk
Centre was "Main Street" and the
fun started. We were first shown the
Woolworth Building, an architectural
masterpiece, and the World men were
somewhat surprised because the man
from "Main Street" did not become
overly excited when this wonderful
building was shown to him. We fell
down at this time when we neglected
to call their attention to the fact that
while it was a wonderful building
nevertheless the East had to come to
Minnesota for its designer as Cass
Gilbert of St. Paul, the architect fol-
the Minnesota State Capitol, drew the
plans for the Woodwork. building.
The fake shows at Coney Island
are bewildering, showing that much
Yankee ingenuity and money hao
been expended to bring them to per
lection. ALI during the visit the
World reporter was calling attention
to different things and professed tx
be decidedly amazed when we failec
to become thrilled; instead we were
continually boosting Sank Centre
Minnesota's Ten Thousand Lakes, it!
seven thousand miles of public high
ways, and other points of interest.
They say in New York that it il
unusual to have ones photograph ap
pear on the front page of the New
York World, with circulation o.
hundreds Of thousands. Nevertheless
that is what happened to the Herald
editor on Monday morning, July 23rd
with first page story about "Mai1
| Street."
Monday evening July %, the Con
solidated Press Association inter
viewed the writer, and story wa
prepared which was sent out to g.
, leased wire newspapers, and III
, by mail. This story was published
a
in the st. Paul Dispatch July "a
, Tuesday afternoon, a lady from thu
, National Enterprise Association, rep
resenting 634 of the smaller dailie
i of the country, gave Sank Centre ant
Minnesota still more publicity.
Besides the New York World ;
, number of western newspapers VIII
! us the World service including tn
Minneapolis Journal and Duluth Her
) aid published the interview. Whel
, the editor reached Washington tn
Washington Tines was anxious t
| talk to him about "Main Street" an
5 Minnesota.
u 1t would be impossible to comput