Imperial Valley press., 1923-04-07
JEWELLERS in CITIES
DEPEND MUCH ON
SERVICE OF TRUCK
Homely Vehicle Helps
to Transport Necessi-
ties of Life

Have you ever stopped to think
what the motor truck means to the
city in which you live? Do you know
that city life would be almost i'm
possible were it not for the big,
homely truck, rumbling over city
pavements day in and day out, re-
'gardleSs of the weather or any 9th
er elements?'
"These two questions are Of par
amount Importance to every city
dweller whether it be in the city of
q hundred thousand or that of Il
million, for next to the telephone, y
says NJ. L. Pulcher, vice president
and general manager of the Feder-
al Motor Truck company of De
troit, ''the truck is the nation S
greatest public utility.
"We eat breakfast daily Nj.
Pulcher says, "and there is not
one of us but what uses milk or
cream in the first meal of the day.
Some take it in coffee, some on
cereals and probably the most inn
portant use of all is the early morn
ing bottle for baby.
Truck Serves Cities
But let us consider the use of
this milk. AT some distant point,
probably 90 to 80 miles from the
city limits, is the farm from which
it came. Years ago it was the Gus
tom to deliver this milk by horse
and team-but that was i'll the days
when it was only II question of
making few deliveries and all
within a short distance of the farm.
Today it would be impossible to
serve New York City, Chicago, Bos
ton, Detroit or any one of the cities
of the country with milk were it
not for the truck.
Thousands of persons now de
mand milk daily in the cities, whore
hundreds use to take it. Today milk
is hauled directly from the farm to
central distributing point i'll the
city, usually to one large company.
Here it is taken from the large cans
and put in bottles. Again it is
hauled by truck to the various sub
stations, where it is transferred to
teams or small trucks and delivered
to your home, long before you are
awake.
..- - Trucks Haul Garbage - -.
"Consider the ease of the farm
produce. It is the same. 1t would
be impossible for the farmer to gel
his goods to market in q fresh con-
dition if it were not for the motor
truck.
"Then take the case of the city
government under which you live.
The chances are that the garbage
from thousands of homes is collect
ed by trucks daily. The city also
uses trucks to build the streets in
which YOU live.
Consider the very apartment
house or home which you occupy.
Trucks played a major portion in
bringing material to tn ecoptrac-
tors for their men to work with.
"Turn to the railroad, the elevat-
ed or subway in any big city and
pause, think what the motor truck
did to assist the building of that
structure and what part it still
plays in keeping it up for your
use.
Can't Escape Trucks Service.
''It makes no difference in which
direction you turn YOU cannot es-
cape being served by the motor
truck. 1t helps in the manufacture
of your clothes, your shoes and
brings material to keep every
known commodity in repair. And
all this would not have been pos
siblc years ago with the horse. 1t
could have been done, but the cost
would have been prohibitivc and
YOU would have been forced to for
sake your beloved city and return
/ to the farm to make both lends
meet. ="
"And so you can thank the mo-
/ tor truck for making If possible for
( you to live in your steam heated
/ apartment, your ability to hold q
place in the city and making it pos.
sible for you to attend shows,
+ dances and other city social func-
tions which You would miss in the
rural community of a few decades
E