The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1923-03-20
0. F. GRAY
WINS PRIZE
IN CONTEST
Garrison Dealer Takes State
HOnOrs for Selling
Trucks

lfuCkS
Everybody at the branch house Of
the International Harvester Company
of America, % Main Street. Bis
marck, n. d., headquarters in this
territory for Mccormick Decring
sarm machines and implements has
been keyed up to high pitch the
past few weeks on account of the,
$1,000 Red Baby dealer state prize
contest the company has been con-
Quoting.
"Hundrcds of dealers in this dis
trict." said p. X. Fields, branch man.
agcr," have been up and going the
past year trying their best to win tho
prize for this state. 1t was neck
and-ncck race with Il number Of
hustling dealers out in front.
"Mr. o. +. McGray Of Garrison,
N. d., proved to be the winner, and
real winner he is too" Mr.. Fields
went on to say. "Mr. McGray has the
honor therefore, of being not only
the proud recipient of the stable
prize of $1,000 but also the leading
Mccormick Deering dealer ESQ far as
increased business percentage goes)
in this important agricultural state
Writes Letter
The main office of the harvester
| company at Chicago has also been
! making great ''hOw-dO-yOu-do"
| about the Red Baby contest, and mas
asked Mr.. McGray to write II special
letter telling how it feels to be a
winner. This letter is to be used
in the special championship issue of
! the company's magazine, The Har-
! vcster World. The letter is full of
the inspiration and business OPP
timism that naturally radiates from
business leader. 1t has the spirit
that spells success. Mr.. Fields very
kindly supplied US with an advance
proof from the Harvester World
which contains Mr.. McGray's letter
1t is as follows:
ut is indeed, with pleasure that
acknowledge receipt of your recent
letter enclosing the 81 900 Champion
ship Contest check. Please accept
my thanks.
Wy Receiving luC CuSNhs "hiiS ~
was more or less of a surprise, is
the result of definite and deter
mined sales program, including con
sistent and continuous country can
: wasting. My Red Baby was my meth
cd o. carrying the message to Gar,
cia." believed that the prospect:
were in my territory, and that the!
were ready and willing to buy if &
way could be DEVISED to call on them
"The Harvester company, through
its efficient management. solved tho
plOblcm by making it possible TO,
each and every one of its dealers tc
become the owner of Red Baby
thereby increasing the dealers sales
possibilities great many times.
Increased volume is brought about
only through nard work ami while
my name appears on the check,
want you to know that my son
Frank, and our right-hand man, Art
Benshoof, are more responsible thar
in making the nice increase. They
were on the roads early and late with
the Red Baby, visiting every posi-
BILE prospect. as we'll as delivering
machines, Irvine, and repairs. Sales
are appreciated, but it's the service
you give that counts.
"Thc $1,000 check looks good, i:
appreciated, and comes in handy, ye'
the returns to the business in thu
way Of profits for the year 1922
which are the direct results OF ;
Red Baby country campaign, arr
very satisfactory.
"When all of your dealers see tn
light. your Red Baby factory will b.
working night and day"
Selling Plan
The Red Baby or projected selling
plan, as it has been happily phrased
was inaugurated by the Harveste
company early in 1922. The main
spring Of the Red Baby campaign
to be sure, is the Red Baby itself
The Red Baby is an. Internationa
Model S 2,O00-lb. speed chassis will
express body mounted on it all paint
cd flaming red. I.H.C. Sales an
Service are printed on the truck il
prominent letters to indicate its pur
pose. Along with the announcement
Of the Red Baby campaign itself tn
Hervester company told of thirty on
$1,000 district prizes to be offered t
dealers who operated Red Babies, on
for the largest percentage of in
crease in business in each district.
owe want our Dealers said tn
prize announcement sent out yea
ago by the Harvester company, 1t
make n great deal more money thi
year than they did last. We kno'
it can be. done if the effort is pu
:. forth. An extra hour in the country
! another trip to the customer VIII
2 fails to buy on the first round;
I cheerful 1owdy' to every farme
friend and STRAIGHTFORWARD bid f.
4 his business; an aggressive 'sho
them sales policy in the store an
: on the farm = in these efforts, wi
!. every Mccormick Dcering dealer fin
e his salvation"
3 On Band Wagon
Thousands Of Mccormick Deerin