Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1923-01-25
PLEDGE CARD
FOR DAIRYMEN
10000 Farmers Wanted to Start
Better Business
Drive.

Milwaukee, Wis (Special) George
D. Bartlett, secretary of the Wisconsin
Bankers Association, and treasurer
of the Wisconsin Dairy Publicity Cam
paign, the big object Of which is to
sell Badger quality dairy products at
top price has drawn up a pledge card
| which farmers will be asked to sign
as they become part of this tremend-
I ously big cooperative movement.
| The card follows:
pledge for Aid to Wisconsin Dairy
Publicity Campaign.
81 hereby subscribe and promise to
pay to George ID. Bartlett, treasurer
wisconsin Dairy Products Merchan-
dizing Association, or his successor in
office, a sum EQUAL TO THE PRO
CEEDS OF ONE AVERAGE DAYS
MILK FROM MY COWS for the
month of June, 1923, and June, 1925
to be used in the publicity campaign
for promoting the use and sale of
Wisconsin Dairy Products.
Il hereby authorize and direct the
| person, firm or evaporation purchasing
said MILK TO~DEDUCT AND PAY
OVER, prior to Aug. 1st, 1923 and 1924,
"This pledge is to be v0id if less
than 10000 similar pledges are made"
Then at the bottom Of the card are
places for the name and address Of
| the signer
Interest in this movement to make
money for Wisconsin dairymen by
means of better merchandising, adver-
ici11 Do
products insures the success Of the
meeting of farmers and businessmen
at Madison on Feb. g. All leading
dairy counties will send delegations,
SO will bankers and businessmen. The
great stock pavilion at the university
will probably be necessary<to accom-
| modate the crowd.
Mr.. Bartlett has compiled strikingly
| interesting statistics which show how
great the dairy industry is in Wiscon-
sin, and how wonderful are it's posi-
bilities in cash returns to the farmers
| once the industry is placed on a real
business basis.
For example, if all the milk pro-
duced by Wisconsin COWS in a year
was put into quart bottles and these
bottles laid side by side, it would
mean a string of bottles 100000 miles
in length
The states 100000 COWS produce
100000 worth of milk a day If each
person in the United States would use
one teaspoonful more of milk a day
it would mean 100000 pounds more
milk consumed every day in the
United States.
f1n Il
can cheese produced annually, Wis
consin furnishes 180,00O,O00 pounds,
or Is per cent of the cheese made in
the United States. If the annual con-
sumption of cheese could be increased
by one pound per person in the United
States, it would mean 100,000,000
pounds more cheese.
Packers Get Money.
The dairy industry now pays the
state rs per cent of all the taxes, and
every forty hours the clock ticks Wis
consin produces $1,00O,000 of raw dairy
products whose annual income in our
state exceeds $250,000,000.
Although Wisconsin produces rs per
cent OF the cheese made in the United
States, fully 70 per cent of that prod
uct reaches consumers through pack
ers of Chicago and elsewhere. This
one amazing fact points to the great
importance of the cooperative move
ment which will be launched at Madi-
son.
Part OF the program to make more
money for Wisconsin dairymen
reaches out to the situation in New
England. That part of the country
sends $500,0O0,000 a year to the west
and south in order to make up the
shortage of her food needs. Mr.. Bart
lett says our farmers can secure a
large part of this amount by properly
merchandising and advertising Badger
quality dairy products.
The facts, without coloring, explain
why dairymen are interested in the
big event at Madison on Feb. 2.