San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-03-18
CAMP |GN IS
LAUNCHED FOR
TRUTHFUL ADS
Better Business Bureau
Will Protect Interests
of Public.
HAS SIXTY MEMBERS
Leading Business Men Give
Cooperation to Or
ganization.
HAS SIXTY MEMBERS


ness establishments ofthe city as sus
tanning members, the Better Bust
ness Bureau has begun to function
il the interest of truthful advertising
and better merchandising in San An
tonic. Although organized only g
short time ago, the bureau already
has brought to light several cases Of
irregular business practices, resulting
in saving of considerable money to
the public.
The Better Business Bureau of San
Antonio is headed by n. ii. King
president of the King Furniture Com
pany, and one Of the most prominent
business men of the city. +. J.
Tompkins, who has had considerable
work in several of the larger cities,
is manager. Gilbert Lang, merchan-
dising director of JOske Brothers
Company, is vice president, and A. Ii.
Cadwallader Of Cadwallader & Coul-
ter, is treasurer. The following are
directors: Clifton George, Col. c. s.
Diehl, Jerome Harris. Stanley j.
Miller, o. H. Nickel, William Brock
hansen, Morris Smith, Will {. Frost
and Clarence Jones.
Must Accept Principles.
Upon agreeing to refrain from mer-
chandising or advertising practices
which shall be considered unethical by
the bureau, members are given the
privilege of using the official emblem
of the organization in their advertis-
ing. The principles of the bureau
which each member must accept be-
fore receiving the emblem, follow:
1. The purpose of the Better
Business Bureau Of San Antonio is
to promote public confidence, through
truth and integrity in advertising and
selling; and to create good will be-
tween the advertiser and consumer.
.. The Better Business Bureau OF
San Antonio shall be accepted as a
referee of business ethics, pertaining
to advertising and selling.
3. 1t shall be considered unethical
Tor any member of the Better Bust
ness Bureau to make misleading OIL
misrepresentation statements in adj
vertising or selling. Should any mem.
Der violate the provisions of this sec.
ton, he shall publish correction in
the form approved by the bureau, il
asked to do so by them.
4. The Better Business Bureau OF
San Antonio shall have the power Ia
confer upon its members the right 10
use the Better Business Bureau en-
blem, SO long as the privileged member
| adheres to the above declared prin-
ciples.
In accepting the use Of this en-
blem, i, or We, agree to use it only
in conformity with the bureaus dec
laration of principles; also to sur.
render the use of the emblem, should
the bureau demand it, as result OF
violation of the organizations prin.
ciples.
Activities OF Bureau.
The fourteen major activities OF the
Better Business Bureau are set forth
by Mr.. Tompkins as follows:
i. The Better Business Bureau pro
tects the buying public against de
, ception and possible fraud in adver
tising and merchandising by investi
eating and correcting wrong practices
2. PersYades individual firms tc
| discontinue unfair tactics that worl
to the disadvantage of competitors
3. Removes unjustified suspicion
and misunderstanding between com
petitors by getting the facts regard
ing suspected advertising and mer
chandising practices and reports upor
their real character.
4. Reduces the burden Of unjusti
fled public suspicion which may
through misunderstanding, rest upor
the advertising or merchandising o.
any institution.
D. Seeks to create maximum publ,
confidence in every organized form O
advertising; out-of-doors, as well q,
newspaper, magazine. direct mail, etc
q. Increases public confidence il
all advertising and merchandising b.
cooperating with the advertiser (,
represent correctly his goods and, tn,
conditions under which they are sold
| Advertiser Is Helped.
| Z. Helps an advertiser make hi
printed announcements more beliey
able and productive in many cases i
turns an Inscriptions advertiser int,
a fair dealing advertiser.
| :. Protects public confidence in tn
business community as a reliable trad
center. so that buyers in the surround
ing territory may feel that they will
get value received in bureau city.
y. Informs stores which are mem
bers of the bureau concerning mislead
ing statements made by employees wit
respect to goods advertised, as wei
as the unfamiiarity of employees witt
merchandise advertised by their re
| spective departments.