Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1923-12-27
Wisconsin, Land O Lakes
Plans Wide Campaign
ORGANIZATION PLANS TO ADVER-
TIsE STATES LURE FOR
ALL TOURISTS

Plans Tor making the Wisconsin
tourist season for 1924 still greater
than it was this year, when it was
by far the greatest in the history OF
the state, are now being made here
by the officers of Wisconsin, the Land
oLakes If the details decided upon
can be successfully carried out, Wis
consin is to be advertised through the
middle west as it never has been be-
fore, and more tourists from all parts
of the country are to be brought here
than were ever here. 1t is also pro-
posed to extend the time of the tour
ing season.
The work of raising from $4,000 to
100000 for advertising the scenic
beauties of the whole state as well
as it's agricultural and industrial adj
yantages, is now under way, the Of
ficers of the association and the board
= of managers, all well known business
men, giving up their time and pay
ing their travelling expenses, in going
about and interesting the public in the
movement. Three solicitors also are
in the field and each county has been
slated for certain amount that it
is asked to donate to the general fund
the sums being based on population
and state assessed valuation of prop
erty as well as on special benefits to
be derived from the tourist trade.
1t is proposed to insert ample adj
vertisements in all the leading daily
newspapers of the central west and
also in several leading sporting maya
zines In addition it is proposed to
get out an elaborate folder giving de-
tailed information of the states beau
ty spots, places of historical impor-
lance, state parks and a list of re-
sorts.
This year, as usual, there was a de-
cided falling off in number of tourists
after Sept. l. 1t is contended that
September and October are two of
the best months for touring this state
and while it is realized that the open
ing of the schools has much to do
with the slump, it is said that there
are many people who could be out
during September and October and
these are to be reached. 1t is planned
to have the railroads extend TIislI
time on vacation rates so as to in
clude the two months and also to
ask them to continue the operation
of their special and fishing trains I'M
til later in the. season.
While 1928 broke all records, there
is no reason why the number Of tour
lists that come from other states
should not keep right on growing, es-
pecially since the work is to be state
wide, said Secretary E. o. Barstow.
I'VE may open large informationS bur
reaus Of our own at Milwaukee and
Chicago and the various commercial
associations in the state are all to
be supplied with cards giving full in
formation of every resort, how to get
there by rail or auto, information as
to lakes, fishing, cottages and every
thing else that tourists will want to
know We are anxious to extend the
time for tourists so as to keep the
season going in September and DC,
tober.
The value of the foreign tourists
to the state can hardly be realized
The census taken by the state high
way commission on Aug. this year
showed remarkable figures. On that
day there were 29,4O9 foreign cars
in the state with an average of 81
persons to each car, or about 10000
persons. Every state in the Union
was represented, as well as Canadian
provinces and Hawaii California had
245 cars here, Maine, %; New York,
S49; and Illinois 1888 Imagine the
money that these people left here,
not only on that day but for the sea
son. There is no reason why these
and many other people should not
come back Our good roads made
touring a genuine pleasure. IA ilwau
kee Journal.