Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1923-10-25
ROT A RY COMMITTEE
FINDS SCHOOLS HERE
BADLY 0VERCR0WDED
Several Vicitors Attend Club
Luncheon at Windsor And
Hear Joyner's Address
BUSINESS FUNDAMENTALS
Cotton Avenue Merchant Talks
On Successful Business
Methods

~ tOuHudtloit VI DuSlHeSS
Success" was the subject of an in
Isnirational address delivered by w.
A. Joyner, of Americas, to the
Imemhers of the local Rotary club
at their luncheon Wednesday in
the Windsor.
Failures come from several
sources said Mr., Joyner. I'm
competency ranking first then lack
of sufficient operating capital;
next, general business conditions,
and experience"
Mr.. Joyner spoke ate the invita-
ton of the business methods COM
lmittee of the club. The full text of
his address is as follows:
The foundation of business con-
slsts chiefly of competency, capital,
Conditions and Experience. Com
potency stands first, because there
must be a full preparation and
knowledge of the kind of business
undertaken. Second is capital, for
there must be ample resources for
innhampered operation and to take
care of adverse conditions. Bust
ness conditions coome third, as the
field of operation must be produc-
tive Of reasonable results. Expert
enee, the great teacher, takes fourth
place, for after all known methods
there is a certain amount that can
5nly be gained by experiment.
Bradstreets' in giving the cause
og 1000 failures, says: Incom-
potency, 1925; lack Of capital, 1923;
bad business conditions, IA: mex
perience, 66. Thus you see, in not
being secure in these four funda-
mentals of business we have 758
Failures out of 1000, or more than
rs per cent
Some consideration in all bust
ness: Our customer is the first
consideration, for her comes in
goods, and that he will get value
received. He is our asset now and
the future. Without him we fail
We must take care of his every
need, judge his ability to use, and
govern him capacity to pay. Sec
ond, our creditors are our real pa
irons. They have entrusted US with
money and merchandise; not a
dollar of the proceeds should be
considered as belonging to the bus
mess until all debts are paid, We
should give our creditors the fullest
facts and information at all times
desired.
"The merits of the article han
died should be fully realized and
the usefulness of same to customer
Fourth You and your help are
entitled to a living wage and profit
to sustain a prosperous business.
The public is willing to give you
this; provided you give them suffi-
cient service and quick turnover
with just profits.
Fifth. Consider God in your
business. He has delivered to you
the 5 pounds, the 2 pounds, or
pound. How are you using it? He
says, go forth and trade for Him.
Read the parable of the Pounds and
let it inspire your business We
are in business for and with God,
1--WE now have a business con.-
posed of partners: Customer,
chcditcr, commodity, operators and
God. WMh this strong partner
ship every transaction must be COM
ducive to the welfare /of all. Every
deal must be in the interest of all
concerned.
I'm every business there should
be the full standard of honesty. Ev-
erything should be done on the
square. There must be ability to
cope with every situation. Sticka-
bility to be eternally on the job
through prosperity and adversely.
Initiative to produce something new
and different. Real love of honor
able business, work and humanity
should be the motive in all things.
All business should be done by the
Golden Rule, Do unto others as
you would have the mdo unto you.
To-day there are merchants Of de-
spain They are crying against
CONDITIONS, The world is all going
to &c bow-wows. Anybody can be
a pessinist. 1t is childish; it de-
stloys; it kills. Be the merchant
Of hope. Look to the future. See
the general law of business that
adversely is always overcome by
prosperity. optimism DuudS. IL
produces life. Napoleon said, No
man can lead the people, except by
showing them a future A chief is I
d merchant of hope
Some one said, TO execute |
great things, one must live as if he |
were never going to die
Throughout the markets Of the |
world, it is the merchants Of hope
who are successful
you cannot sell gloom in our |
market today"
Several members of the local Ro- I
tary club are attending the inter
city Rotary meet at Savannah to-
day, in the delegation being FRESH
dent John Sheffield, Secretary Lu-