San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-08-02
THE NAIL
! GREENHOUSES
URGES MANN
.stssF
Devils Lake Merchant
Tells Jobbers and Retail
ers They Must Liven Up.
PUBLICITY AND SERVICE
Thousands Of Dollars Every
Month Taken From
Every Community.
.PUBLICITYA AND SERVICE

The problem before the manufac
= -. turer and the jobber today is TO edu
> NJ cate the retailer in the distribution
~ of products" said Fred 7. Mann il
- his second talk 10 visiting merchants
60 during trade week at the Gunter We'd
49, nesday night. When William 0chse
81 ss..e introduced Mr.. Mann as the speaker
she said that he defie1 any one TO re-
a. flute his statement that this retailer
80. was the best in the United States.
---s4 When speaking on Cooperation
srse< Among JObbers, Manufacturers,
rsrS wholesalers and Retailers" Mr.. Mann
- said that this was entirely necessary
is4,sand even more SO at the present time
ss~sif the merchants mentioned wished to
80 ecompete with large mail order houses.
80. 80 The large mail order houses are
! =, considered by the United States legis-
4sssssslature TO be the most efficient dis
sent tributors of merchandise in the coun-
sesrry and the retailer is considered as
1.-The most inefficient, said Mr.. Mann.
.sssA Much of their business is secured
. through false advertising, he said, but
49, Statistics show that it is true that
-. rthey are taking out of practically
.,sssevery state in the union at least one
- sthird of the business So 1t IS up
- 10 local manufacturers and Jobpers TO
!, : educate their retail merchants up 10
"a tfhe point to where they will know
e-7zhow TO advertise. how to operate their
businesses and how TO serve the con-
- sumer in better way than can any
email order house.
- Urges Personal Contact.
80 The iobbers and manufacturers
- would DO well TO associate themselves
- smore closely with the retail merchants,
~ Mr.. Mann said, for ii is personal con-
tact that leads TO perfect understand
ss~eing.
~ publisbed by the jobber and manufac-
- furer and placed in the hands OF their
retail merchants will be the biggest
aid in helping them to sell their
goods. Attractive illustrations in all
kinds OF colors as used in the catalogs
of mail order houses could be easily
used by every jobber and manufac-
turer to be sent TO every one OF his
\ customers. the retailers, who in turn
could mail them to the consumer.
A quick turnover of all merchan-
disc is necessary, Mr.. Mann said.
FayOrs Quick Turnover.
A grocery stock, for instance, should
De sold within two weeks after 1t
lC[SEes into the store. Stock that has
been on the shelves for at least six
months is not worth two-thirds Of its
original cost, he said.
A. F. Wakefield of the San Antonio
Drug Company told of his companys
extensive advertising campaign, which
probably is one of the greatest ever
launched by single firm in the South
= He told how cooperation with the re
a. tail druggist was the chief point IN
the campaign and was the one which
= was making it a great success.
G.. G. Geyer, Of the Gebhardt. Chill
Company, also told of his firms adj
vertising campaign. This company is
- selling its products all over the world.
Its campaign is an excellent example
of how the jobber as well as the man
ufacturer should cooperate with the
retail merchant.
Thursday night at the Alamo Coun-
- try Club, on the Fredericksburg road,
81 Mr.. Mann will speak on "The Adyan-
tages of a Chamber of Commerce or
Commercial Club in Your City,"
= banquet and musical program have
- been arranged for the visiting mer'
chants at the club for Thursday
- night.