Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1923-06-16
MRS. CRAWFORD GET rs
$25 GIVEN BY TIMES
RECORDER IN CONT EST
David Jennings, Jr., Gets $40,
Mrs. w. J. Payne SIS and
Others ST Each
INTEREST RAN HIGH
Results Show Readers Watch
Ads Closely and Give Busi-
ness. to Advertisers

Mrs. R. L. Crawford, 121 For
rest street, wins the capital award
of $25 offered by the Times-Re-
corder in the advertising contest
which ended Monday, and if she
vii leone to this office Mrs. Craw-
ford will receive that amount in
cash. Other capital awards to be
distributed to fortunate readers OF
the Times-Recorder will be paid to
David Jennings, Jr, 223 Brown
street, $40, and Mrs. W. ]. Payne,
1877 Hampton street. So. When they
cali for them at this office.
Rewards of 81 each will be paid
Preston Yeager, Americus, Route
B; Miss Doris Collins, 413 Barlow
street; Mrs. S. H. Yonug, 1910
McGarrah stret; Miss Melba Hans
ford, 529 jackson avenue; Miss
Rosa Ratley, 1872 Forrest street;
Matser Jeffrie Kersey III Hamp-
ton street; Mrs. Charles Macarthur,
125 Forrest street; Miss Ruth Hal
stead, 704 Spring street; Mrs. Cor
della Feagin, 123 Forrest street,
and Master William Barefield, 216
West Church street.
During the continuance of the
contest, the Times-Recorder dis
tributed each day ten free tickets
to the Opera House and the Ry-
lander theatJc, respectively, thus
affording much pleasure to partici-
pants in the contest.
The contest was one of the most
interesting throughout that has ev-
er been staged by the Times-Re-
corder. From the beginning the in
terest was high, with this condition
continuing until the last issue con-
tanning the contest page had been
printed.
Thousands of letters letters
poured in upon the Contest Edi-
tor following each edition contain
ing the contest page, and the ac-
curacy of these replies giving the
correlet location and telephone
numbers OF firms whose advertis >
ments had been Intentionally mis-
printed indicate the remarkable in
tensity with which the constantly
advertised telephone number and
street location is fixed in the minds
Of newspaper readers.
That readers in all parts of the
territory served by the Times-Re-
cOrder are interested in the adver-
tisements of Americus business
houses is indicated in the large
number of towns from which the
Contest Editor received replies.
These came from as far away as
Doyle and Buena Vista, on the CO.
lumbus line of the Central; from
Montezuma and Adams on the Ma
con-Albany line of the same road !;
from Cordele, Lumpkin and Rich
land and Dawson and Parrott and
Weston on the Seaboard, and from
numerous points between the
towns named.
One outstanding point developed
during the contest is that women
read advertisements more closely
than do men. This is in line with
a conclusion reached by business
men long ago that women buy
more than men-that women are
the buyers for the family, and the
spenders Of the generation. Among
the replies received, women out
numbered men probably so per
cent, and among the names of the
prize winners appears the name of
only one adult male reader. Three
boys who were given awards of
Sl.OO each are of tender age, and
the replies sent in for them prob
ably were prepared by fond moth
ers, who read Times-Recorder ads
closely and spend their money with
merchants who advertise.
During the continuance of the
contest the Times-Recorder check
ed closely upon the results attain
ed, and a review of figures com
piled show many new customers
were brought into the store of
merchants participating in the en-
terprise, with resultant profit to
themselves.