The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1923-01-12
Club TAKES HOLD
WITH GREAT VIGOR
Ready To Push the Plans
Financial Support >
ADDRESS BY SEDER
NJ
Talked On Advertising and
Selling Siamese Twins
of Marketing.

-
Show, to be staged in Mankato on
February % and March !, 2 and 3,
would be one Of the greatest public
events ever pulled on in the city,
was given 10 the proposed project
by mem bers OF the Advertising For
llm when the unanimously acclaim
ed moral and financial aid to the un :
dertaking, during the banquet meet
ing OF the organization at the Helm
rich Hotel last night.
M, 5. Seder, manager of the mar
keting division Of The Farmer mag
aZine, was the principal speaker OF
the evening. His talk followed q
discussion by the members OF the
club regarding the exposition and
the staging of the annual stunt
Night"
The subject of the speaker was
Advertising and Selling, the STA
mese Twins OF Marketing MIR. Sc
der waS very forceful speaker,
and brought out many points with
Illustrations which would be Nbens
fiicdal to the advertising and bust
ness men of the city. \ =
In opening his address, Nj. Seder
said that the members or the Min
neapolis Advertising club were not
out TO do preaching! but to pass
along to other advertising clubs
matters which concerned all that had
been CLEANED from travelling about
the country and observing condI-
tons
Big Point In Talk
The big point Of his talk was for
the business man of today to give
his attention to marketing, by CO.
ordinating with his advertising and
selling force. He stated that the
business man Of today was respon-
sible to the people for what he
bought. He requested that the mer-
chant put himself in the place or
the customer while buying goods, SO
that he would be sure to do better
marketing for the public
Mr.. Seder clasSed the average
business of merchants as casual and
acquired. The first class was that
which strolled into an establishment
and procured their goods. The sec
ond was that which the business
man had to go out and seek. The
last, he said, is what builds towns,
railroads and big corporations. Ad-
vertising and selling leads to the
getting OF acquired business.
The way to obtain acquired bus
mess Is to give to the people what
1t wants. The function of good ad-
vertisfng is TO have the people wan!
what you make them want SAID
the speaker.
He gave. several Illustrations which
would tend to carry out his point by
advertising in the proper manner
and with the aid of salesmanship,
the people would want what the
a M had ~ Cn1l
Advertising, he said, makes the
path for craftsmanship to follow up
in acquiring the business. The two
must work in harmony to attain
success in the business field The
! solution he said, was quick and eco
nonncal and would make a buyer out
Of a prospect
Outlining Big Exposition
I.R r. Hamilton, president of the
organization, in opening the meet
ing, outlined the work that had been
accomplished by the members OF the
committee on the Mid Winter Elk
position and Automobile Show. Sew
eral new members of the club were
introduced by the president before
the discussion Of the exposition
plans.
Mr.. NJ. H. Chesbrough, chairman
the first members called upon to
discuss the proposed project.
The entire organization must
lend its untir1ng efforts to put this
thing over big. All business men
in the city, in addition to putting ON
displays themselves must be willing
to grapt space to the manufactures
Of the city so that they will be able
to make displays OF their various
manufactured goods. The purpose
of this exposition and automobile
show is to sell to people outside the
city the Mankato spirit" -.
I'VE have the opportunity of max
ing this exposition and auto show
the biggest thing ever staged in the
city of Mankato. We have here the"
city Of Southern Minnesota: We
should all be willing to lend our
moral and financial aid in this big
undertaking. We can put this over
big but we must all aid. This is
just a beginning, as when we have
started on the right track there are
many other good undertakings to
accomplish"
IF we are to bring to Mankato
people from within a hundred miles
radius, we must give them some
thing after they get here. The idea
we want to get, is to give the people
as good show as possible. This
we can do by giving our Co operation
TO this work
Should Display Goods
E. A. Boie. another member OF the
exposition committee, urged the
placing of manufactured articles on
display in store windows. "A man
ufactured article should be placed
on exhibit in every store. There
were sixty three manufactured ar.
ticles on exhibit in our bank during
the exhibit We staged there, and it
attracted the attention Of a. great
number of people who never realiz-
ed that Mankato had as many manu-
| featured goods as it has. An exhibit
should also be placed in the armory
in connection with the automobiles. I"
F.. j. Sperry, the fourth member
of the committee also urged that the
Mankato spirit be sold to the out
| siders. I'VE should put this thing
over in such a way that the people
of the vicinity viii feel tht they are
being exploited rather than being
drawn here for us to get their mon
ey. We want to eliminate that feel
/ ing which is abroad that all we want
people here for is to obtain, their
money. We must give them some
thing after they get here. This is a
splendid opportunity to sell Mankato
ito Southern Minnesota.
| Mr. Hamilton in discussing the