Imperial Valley press., 1923-04-07
1923 Predicted to
Be Record Year
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Euy Your Car Now

Buying of automobiles in 1928 is
destined to surpass the records of
last year., The New York, Chicago
and Cleveland shows have caused
manufacturers to predict that there
will be shortage Of automobiles
again this year. Last year sales OF
automobiles to persons who had
never before owned a car amounted
to about 40 per cent of all sales.
This year it is expected that 1,800,-
600 motor. ears will be needed for
replacement business alone.
Sales of motor cars through Nov
ember and December continued well
up to the monthly averages for all
Of 1922. This great volume Of bus
mess kept many of the factories
busy producing cars for immediate
sale. This prevented the factories
from establishing the usual reserve
stocks that ordinarily have been
stored through the winter.
Difficult to Get Deliveries
These facts are offered for the in
formation of the motoring public
For the last several years, buying
of automobiles in the spring months
has been heavy.
Study of the generally prosperous
business conditions, the generally
busy industrial conditions, the
money market, the agricultural con
ditions of the south, and other ele
ments throughout the country, give
reason to- believe that the condi-
tions in the United States in 1922
will be at least ordinarily busy and
prosperous.
All of these things taken togeth-
err, have a bearing on the chance of
getting delivery of an automobile
at a definite time. They mean
that the automobile dealer is going
to have difficulty in getting, in the
early months of the year, all of the
cars that will be needed.
A person who desires an automo,
bile sometimes is impatient wher
delivery is delayed. This impa-
tience may be directed toward the
automobile dealer who cannot avoid
the delay.
AS conditions now exist and as
all information indicates there may
be considerable opportunity for dis
satisfaction and annoyance to pros
pective buyers. One or two manu-
facturers of the automobiles have
already been advertising an eX-
pected shortage of cars.
Want to Protect Buyers
These manufacturers are follow
ing out the very idea that is con-
tanned in this story. They are urg-
ing that the persons who expect to
buy this spring shall not delay in
placing orders.
The automobile dealer will be
considerably aided if the order is
placed early. 1t will enable him to
give his factory early information
as to the demand in this territory.
1t will enable the factory to make
provision for increased allotmcnts
to this territory. 1t will enable the
dealer to give you your automobile
when you want it. Placing your
orders early will be an all around
advantage and the early buyers will
get the early deliveries.
This informations is presented by
the one of a thousand members of
tho National Automobile Dealers
Association in interests of all au-
tomobile owners and prospective
buyers and the interests of all au-
tonpbile dealers aud business in
general. 1t is an unselfish desire to
sacquaint the public with the facts,
To give you authentic information
as to the outlook in the supply of
motor ears. The desire is to aid
you and it is hoped that the pros
pective buyers will remember and
take advantage of this information.
Buy early, to insure satisfactory
deliveries and to insure getting the
car and the style you want.
Think of the other road users