The Coconino sun., 1923-06-22
A REVOLUTION IN
THE HEART OF MAN

The revolution in business has taken
place. Formerly the law was; Let
| the Buyer Beware!" Now the seller
must beware lest he misrepresent.
The doctrine of the responsibility
of the Individual is false as hell! 1t
contains the germs Of moral decay
Rotary is for the individual and the
individual is for the bettennent OF all
men.
His strength IS IN his individual re
sponsibility for his business or pro-
fession, for his community, his coun-
try, his civilization.
What can he do? He can make his
principles known; he can make them
felt by his unity with his fellows who
practice business honor, sympathy and
understanding
This present convention is a world
convention of men who have discov-
cred that friendly and honorable re-
lations between man and man are
capable OF Infinite expansion. The limit
is only the population of the earth.
! We are not congress of theorists.
Our principles are not cold calculations
of the intellect They are of the hu-
man heart, as much as OF the human
brain. We are the forerunnefs of
parliament Of men which viii be
reality when mankind are friends.
Civilized society today need spirit
ual help more than material increase.
/ There is a mistaken notion that spir-
ituality is a product of familiarity
with literature and the fine arts Not
at all!
The realities of the spirit spring
from unselfishness. According to Ro-
tary analysis, unselfishness has its be-
ginning in friendliness, good will, CO.
operation and tho sincere willingness
| tc understand
Rotary Is expressive OF the ideal
that we must live for others as we
would that others should live for US.
All of US have something to sell, and
all OF US are buyers.
The man who attempts to be suf-
/ ficient unto himself, if he is logical,
! must go into the wilderness and live
/ as the lonely savage.
| Why should business men assume
! leadership in world friendliness? We
| answer that modern civilization is
built upon business. And business is
the principle that | am willing to pay
you a fair price for your service to
me if you are wiling to pay me
fair price for my service to YOU
All business, distribution and SER
/ vice, carried on under this. universal
principle is business. "Every art
and science has its business aspect.
Business is not simply banking, or
manufacturing, or merchandising, but
the forthcoming of everything that
can be grown, dug out of the earth,
taken from the sea, or made by hu-
man hands or created by the human
mind Therefore, the Golden Rule, if
persistently applied to business, viii
touch in the end, the highest and most
humble citizens of great empires and
small people, but especially the middle
class of civilized society, which is
similar in all countries, and therefore
in them j. the hope of the world un-
derstanding. No such magical power
TO allay fear and prejudice was ever
known to- exist among mankind in the
past. The stubbornly local spirit still
blocks understanding, and a complete
/ expression Of yorlCI understanding still
remains for b0lution in the future.
Rotary encourages the love of home
land, but more emphatically it is an
organization of the age of transpor-
tation and communication, far flung
credit and universal exchange, which
makes this earth our greater home
/