The Caldwell tribune. [volume] (Caldwell, Idaho Territory [Idaho]) 1883-1928, 1923-09-07
IDAHO WOMEN
ASK HELP IN
b|GPROGRAM
Idaho Publicity Aid Bet
ter Business Training
for Girls are Fedora
ton Objectives.

What the Idaho federation OF wo-
mems clubs is doing to advertise Ida
no and what its social and industrial
program is today were discussed
Thursday by Mrs Z. J. Dockery OF
Boise at the Kiwanis club luncheon
where were also present wives OF local
club members. Cooperation between
business men and womens clubs is
one OF the aims OF the latter, Mrs.
Dockery pointed out. who said in
part:
There are two departments of our
national and local work in which you
business men may be OF great assis-
tance. We are urging every girl who
plans to enter the business world to
have a high school education, or at
least three years of high school, be-
fore she begins her business training.
We are financing many girls who
would otherwise have to drop out OF
high school by providing.places where
they can be employed for their board.
and also providing them necessary
means and clothing, as well as equip
ment. In addition we give these girl
proteges OF ours, outside advantages
to further aid them in their chosen
professions-the girl who wishes to
be music teacher is given tickers to
the best musical attractions. the future
teacher to appropriate lectures, and so
on.
Countless numbers OF girls. wholly
unequipped to fairly cope with the
business world. drift into the nearest
city from the rural districts. We be-
licve we can perform no greater SER
vice for both the girls and for busi-
ness. than to get into contact with
them before they leave the country;
direct their training into lines OF adap-
liability and act as big sisters generally
to them as they come to the city. To
this end each club is urged by the
national organization TO adopt one
rural school and to make its influence
ielt on the girls OF this school.
Should insist Upon Ability
We think you business men may
with propriety and justice say to the
business college: I'VE insist on the
girls YOU send us having had high
school education, we will accept no
other" and presently, with such CO.
operation the standard will be raised
and it will not be necessary for you
business men to consume time in SUI
pervising unintelligent clerical and
stenographic work.
Now for local corporation. We
business women firmly believe in con-
certed advertising in every line oi
work. and we especially want to adj
vertise our own Boise valley that II
may be better known in the world,
that better markets may be obtained
for our products and more settlers
NAV come to live among us. Some
of you may know of our past club
advertising and for those who may
not have heard let me mention some
of our activities. Our state federation
sent to New York last year an exhi-
bition OF potatoes and prunes, with
posters illustrating the advantages Tor
women on Idaho ranches. 10000 per-
sons saw the exhibit and the young
women in charge a part OF the time
reported the interest was very great
and that many of the endless ques-
tions asked her she was unable to
answer. We learned that other states
got much more publicity by sending
a skilled personal representative with
the exhibit. This year our clubs con-
centrated on their publicity at the
Portland convention, which we feel
was most successful but next year we
expect to put on some real hive BOISE
valley publicity at the New York Wo-
mems activities exhibit, with some full
ly informed woman from ldaho III
charge.
"We have discovered that souvenirs
distributed at general conventions are
OF great value in attracting attention
10 our state. il they are chosen with
a view TO their advertising value. For
instance the little catch-phrase card.
Idaho. il beats hell, has water and
good society" struck a responsive
chord as jazz sometimes crowds out
Beethoven.
while we may confess TO having no
bananas, we possess and can grow
countless other nccdful things OF
which the world is entitled TO know