San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-19
GIVING AWAY THINGS
JUST AS HARD A JOB
AS SELLING SOMETIMES
G. H. Richart of Colgate
and Company Has Un-
usual Role and Likes 1t.

Did you k-ow that it was often
as hard to give away things as TO
sell them? II is, il you undertake to
give them away Systematically and
to people who are in comfortable cir
cumstances and unaccustomed TO re-
ceiving gifts from total strangers.
But it can be done and the art of
doing it is what commands a good
salary and a steady job for G. H.
Richart, an advertising man for
Colgate and Company who is in San
Antonio on an unusual mission, Civ
ing away a total of $1,000 neat lit
tie packages each containing, samples
of soap, dental cream, talcum pow
der, perfumes and toilet waters.
Mr.. Richart has brought Colgate
and Company's advertising car to San
Antonio equipped for every kind of
merchandising service the company
uses to assist retailers in selling Col
gate and Company products. He also
has the unusual distinction of putting
display of Colgate products in
every store in San Antonio handling
this merchandise, something he be-
lieves that has never been done here
before.
A bevy of pretty girls is assisting
Mr.. Richart and his staff in distribut-
ing Colgate samples which are being
handed personally to thousands Of
customers in this city. These little
gift packages cost the company at
wholesale. sixty-nine cents each so
that in distributing them at the rate
Of $1,000 in San Antonio, Mr.. Rach-
art is giving away in actual cash
equivalent, quite bank roll. That
sort of advertising costs money, he
declares and hence II has to be done
Systematically and effectively.
You may not believe it," he said,
"but il is hard work trying to give
something away il you try to do il
right. You know a lot of folks do
not understand why a company like
Colgate's with products already ma
tionalfy famous, should go to the
trouble Of giving them these gift
packages. Lots of times, some one
will refuse to accept one Of these
packages thinking there must be some
trick to it. But when we convince
them that it is gift. something
that is handed him gratis for their
own good and to introduce our prod
ucts. they smile that famous Colgate
smile and thank US. Ten we've made
new Colgate customer forever"
Mr.. Richart has a most unusual
job. He covers a wide field from
Canada on the north to the Gulf on
the South. giving away Colgate
products. Wherever there is need for
more knowledge of the merits of Col.
gate products, Mr.. Richart is sent
His home is where his hat is, he is
| travelling the year around.
at like it," he said. "When !
first began this work, thought any
body could give things away. II
looked easy. But L soon found out
that giving away something Is an art
Anybody can drop sample on the
front gallery or mail a sample to mn
address but Colgate and Company do
not do that. We deliver our little
gift in person. direct to the people
we want to try it and we are 50
proud of our products that we stand
there and tell them all about the
merits 1T everything we make. Our
best advertisement Is the stuff We
make. 1t sells itself and that is
why we spend annually. many thou
sands of dollars nutting our prod
nets by means of these samples. into
the hands Of peonle who know good
toilet articles. That's nv Job. giving
away Colgate and Comnanv products
here, have a sample-best you ever
used in your life."