The Birmingham age-herald., 1923-12-30
DODGE BROTHERS
 SALES MANAGER TO SPEAK AT CHICAGO
Will Make Address To Ma tionaI Automobile Dealers
 Association

CHICAGO, ILL. Dec. 29.-Leg gitimate flelds in which automobile factories and dealers can cooperate and the line of demarcation between factory and dealer in trests have long been subject of discussion in the motor vehicle industry. In the early days it was regarded as the manufacturers problem to make the best motor vehicle he could at the lowest cost and the dealers problem to find a buyer for it. Then gradually there be- gan to be an awakening of the neces- sity of co-ordination between factory efforts and dealer efforts until to- day factory dealer relations are an extensive subject in the conduct of "a manufacturing plant.
 A discussion of the various things a factory can do for it's dealers and what it can't do will be made at the Seventh annual convention of the National Automobile Dealers associa- tion at Chicago January 29, 1924 by John A. Nichols, Jr., of Detroit, gen. era1 sales manager of Dodge Broth CTS, one of the largest manufacturers in the business. While Mir. Nichols subject will be Dodge Brothers and Its Dealers" his message in way will summarize the program that all manufacturers are working toward in maintaining dealer stability and pros perity
 In it's sales promotion department, which is regarded as one of the most advanced maintained, Dodge Brothers constantly impress upon the dealer that he is running what amounts to an automobile department store. Five separate and distinct divisions Of the business are recognized and classified; ; new car sales, used car sales, service labor sales, service parts sales, and accessory sales and it is insisted that each one of these departments must be operated at a profit.
 Three years ago Dodge Brothers adopted a standardized accounting system and use of this system by it's dealers has been made compulsory. rr'aiS was done primarily with the pur- pose of showing the dealer how his five departments are getting on and where effort must be applied to stop his leaks.
 According to recent announce ment by the factory 1t was said that "Dodge Brothers dealers had licked the service problem through instaila- tion of flat rate which is now In practically universal operation ana an we are going after the used car prob lem This last is naturally ques- ton of individual treatment very largely, but there are certain funda- mentals which we believe apply uni versally and we propose to see that this department OI lie. uSdlCiS DuSi ness receives the intelligent handling that it deserves"
 MT. Nichols is largely in charge of this work for the factory and Will tell at the national dealer meeting how these things are being brought about MT. Nichols was in newspaper and advertising work for F years was with the Franklin Motor compa- ny for five, years, at first in it's Ad- vertising department, then as north :. west sales manager, manager or branch houses and retail dealer. He has been with the Dodge Broth CTS organization ten years, first as district representative at Seattle, then at New York. later director of field operations and two years ago he was made general sales manager.
 The National Automobile Dealers association convention is open to all dealers whether or not members Of the association. Special reduced rates of fare and one-hah round trip have been granted by the railroads to members of the association.