The Birmingham age-herald., 1923-12-09
NEW PEERLESS |S ATTRACTIVE MODEL
Improved Body Types En- nance Beauty Of Latest
 Closed Models

The new Peerless closed models are among the most attractive of the fine cars brought out this year. The Peerless factory has keenly felt the demand for high grade closed cars and they have met this demand with improved body types on the depend- able Peerless eight-cylinder chassis
 The Peerless factory was one of the pioneers in the eight-cylinder field, and they have concentrated on the refinement of the eight cylin-5 der chassis. Year In and year out, there has been a constant improve ment in Peerless reliability and per formance. So successful has this policy of doing one thing we'll been, that for the last several years the. Peerless has been accepted as one of the finest motor cars available. Few, If any, cars can equal 1t in all- around performance. It Is recognized as a car of wonderful hill-climbing ability and speed. Tourists every- where have become accustomed to the sight of Peerless sweeping past them on the steep grades or rough roads. The 1924 molels have been brought to an unusually high state of per lection for even a car In the Peer less class. Several minor weak nesses have been entirely eliminated ard the Peerless of today will act ually out-demonstrate any of It's pre- \ decessors. This statement may sound exaggerated. as some of the old Peerless models are mighty good. but itfis proven fact that the new Peerless is a vastly superior car.
 Much thought has been given to comfort In the new closed cars. The riding qualities of the car have been improved by a more perfect balance 1iorI, frtt c1 bodies have gone through a process or strengthening and redesigning which have rendered them almost noise-proof. Disagreeable rattles and. rumbles have been eliminated en- tirely. The owner of Peerless will not have to apologize for the sounds which his car makes after it has been driven few thousand miles.
 The interior of the Peerless closed bodies have been revamped to pro- vide greater comfort to it's passen- gers also. The cars are little more roomy although no sacrifice has been made in appearance. Space hereto fore wasted has been reclaimed by the Peerless designers. Upholstery of the. finest quality available is used in all the closed models and the upholstery always makes charming color combination with the color scheme of the car Itself.
 
 The motoring public will be i'm pressed with the quiet elegance of the Peerless. There Is nothing sen sational or flashy about it. It Is graceful and refined, and whether in motion or at rest, it carries an att mosphere of dignified Individuality that will appeal strongly tospeople of good taste and judgment.
 The Peerless has always been a favorite among people who are ac- customed to buying the best of everything the market affords. The old Peerless prestige, won In the days of motor car infancy, still means a great deal. The Peerless is quito generally accepted as a truly fine car. In fact, most people think of the Peerless as car which sells for about twice it's real price. That h because the Peerless factory has never built cheap car. The factory was originally equipped with ma cbiney to build only the finest pos sible car. The whole organization was instilled with the thought that the Peerless car must be the best which could be made at any price. That, thought has. been fostered and encouraged throughout the years.