The Mellette County pioneer. [volume] (Wood, Mellette County, S.D.) 19??-1971, 1923-11-16
HyV To Build Up Our Town

Rnnding a community is e~vcrybody's job. The home owner,
the landlord, the merchant, the housewife, Tue nhl 80 ue
doctor, the school principal, the governing ooard, IN CIVIC
societies, the policemen, the hremen-n TACT, everyone VIII a
distinct home interest must play his part Inc local newspaper
is the point Of contact through which these various elements
must function and express themselves. The home town puphca-
ton is a mirror of the life of the community, inspiring suggest,
ing, helping, and usually sacrificing a great deal to the genera
work Of upbuilding. 1t is the concentrated reflection Of the
home town interest, as opposed to activities in its midst, whose
sole aim is to take the home town dollar out Oh Town Il at'ac
il TO the bank account of some foreign corporation.
The appeal of the foreign corporation for the home town
dollar is usually an appeal to cupldty fa III ~ meSa iS S saere a0
economical buying. For the most part 1t IS mace IN Seclea-
direct by mail-the circular, the booklet, the disguised mlmeo-
graphed letter systematically prepared by txpef. a man, sa,es awa1
to the distant bank account the money Of the unthlnklng. Inc
very secrecy of the appeal is its own condemnation
1t is amazing to note how slow is the average newspaper
reader to appreciate the value of frank and open newspaper
advertising. Not only in this way is the housewife enabled TO
learn what the market has to offer, but in the frank open adver-
tisement lies an absolute security from exploitation. Newspaper
advertising is the housewives weekly insurance, The day mas
PASSED when the advertiser dare be dishonest. The statements
in An advertisement are shouted from the housetops. They are
too easily checked up. They become the guarantee OF service
"a "f bonast dealing. The direct-by-mail appeal is like the
secret whisper passed from ear to ear but without any general
publicity that ensures complete honesty OF statement. AS RUE,
its underlying principle is sinister TO supplement ana oecome
a part of any wel.organized campaign 1t has Its value, out s1ano-
ing alone it should arouse suspicion rather than commence
Dollar W, wheat ssr and 1 twsnt in, sts d dollars iIs9s a mS Sny tSoasss so H"a seD wnsa
testS are re- ih together.
Nav we suggest that the United States Reclamation Service devote
its thought to reclaimng for u a little of the liberty left to u by the
Dr. Charles F. Pahst, of Brooklyn, has brought forward the most
potent argument yet heard to create greater respect FOR tn ENFORCE
ment of prohibition. He assures Is that bootleg whisky Is n OF the
greatest factors in destroying the compilations o. American girls. Lt
this belief take root and gOod-by to IN demon rum.
Governor Pinchot explained that the new wage award to miners
nus be carried by the operators and that coal prices TO me puDnc
must not be raised. What were you paying for oal three months
ego, and what Is the price today?
You can buy a wonderful apple in a New York Fifth Avenue anop
for twenty-five cents.
A New York girl was recently fined $500 for smoking a cigarette
on a ferryboat. She should have gone to the RW1.
Don't get depressed II some one thinks you ar TOO sn, tncsn
To be noticed. Bankers, business men and cotton growers are trying
to arouse the whole nation to cope with the little bolfweviL Even an
insect can make a n impress o the world If 1t does Its DIT emcienuy'
Really, said the Brion, this American idea Of advertising the fact
Of a banana shortage is most extraordinary. Why not walt untla o
crop comes in? Also. there doesn't seem to be much reason In pVmS
r fab a there nnN1