The Bingham County news. [volume] (Blackfoot, Idaho) 1918-1930, 1923-04-13
PRIZE ESSAY on PUBLIC UTIL-
tiles GIVEN BY FORBES

OhDH..
Idaho Power Company calls atten
ton to the plan of Forbes Magazine
to get thought on Customer Owner
ship.
The Idaho Power Company toda.
issued statement to its customer
calling attention to an offer of s100'
for the best prize essay on the bene
fits of customer ownership of public
utilities in order that anyone desiI
ing to do so or ony one who has ideas
on the subject may take part.
The Forbes Magazine, publication
on business fundamentals, finance, in.
vestment, industrial relations, etc, is
offering $1,000 in cash prizes for the
best letters on-"What are the Bene-
fits of Customer Ownership of Public
Utilities?"
Believing that many of their Gus.
toners would be interested in thls
contest and would like to write a let
ter setting forth their ideas on tho
subject, the company is taking this
means of informing them. You ne,
not be a subscriber Of the Forbes
Magazine, neither need you be one OF
the owners Of the Idaho Power Com
pany, by reason Of having purchased
Idaho Power Company's z per cent
preferred stock-everyone Is eligible
to enter this contest. There are over
two million customers now OWNING
securities in their utility companies
and there are no doubt scores of raa
sons you can give why the public m
general should be interested in en-
cour aiding the development and eT.,
pansion of their local light and power
company The direct and indirect
benefits that accrue to individuals nd
communities as result of new CAPT i
made available by customer owner
ship are numerous enough to furn ish
the ideas and reasons which the For.
bes Magazine is willing to pay for.
First prize, $500; second prize, So
90; third prize, $500; Forty prizes OF
$500 each. Contest closes May 10Th.
Newspaper announcement will give
further details. Address letters to
Contest Editor, Forbes, 120 Fifth Ave.,
New York City.
A new way to save-saving by
spending is making a strong appear
to the younger generation. There IA
all the thrill Of spending but the mon
ey is really invested for it is used to
pay for investment stocks of locai
electric light and power companies
The report of the Customer Owner
ship Committee of the National Elec-
trio Light Association, recently pub
lished, reveals that lone of the sur
prising things which has interesteG
everyone in this movement is the ex,
tent to which the younger people o,
the community are inesting in thes.
securities. This is undoubtedly due
to the fact" the report continues,
that young people have during the
past five years earned more money
than probably has been the case with
such classes in any period of the
worlds history, and as result of
their own thrift and the advice Of old
er people have sought investment for
a certain past of this money.
Financial and business publications.
have shown great interest in tho |
49, - .nIs new investment move
ment, believing that it is not to he
looked upon as a war measure, but
that it is destined to become more i'm
portant year by year. Forbes Mag
azine is offering $1,000 in prizes for
the best letter in reply to a question.
What are the Benefits OF Customer
Ownership of Public Utilities?" This
is an attempt to get the customer
owners idea of the new relationship
between producer and consumer. Let
tiers may be any length and Compel
titors need not be subscribers. =:
At a recent dinner in New York,
officials of number of Electric Light
and Power concerns comparing fig.
ures and estimates, arrived at to-
tai of $175,000,000 as the aggregate
of stocks sold during 1922. And a
leading inYestment bond house estim'
ates total sales of $550,000,000 IN
bonds-a grand total of $725,00O,OO0.
Customers now own 100000 SHARES
of stock in 81 central station eompan'
les which have reported. out of 200 en-
gagged in the sale of securities to cus>
toners. One customer out OF every "a
now own stock, and the average pur>
chase is seven shares per stockhold"'
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