The Birmingham age-herald., 1923-12-30
NJ TRANSFORMING SEENF FOR COOLIDGE
Unless Demand Is Great, He Will Likely Be Seen
 Little
By RAYMOND CHAPTER


 WASHINGTON. Dec. 2s.-Unless the demand from the country be- comes irresistible. President Cool idge will be seen in person very little during the coming campaign
 The President has never been given to political transforming and the statement at the White House this week that he will make no speeches away from Washington during the next two months very likely will stand for the best part of the cam paign period.
 This Is not to say that he will be idle, politically, and ignore the natural curiosity of the public as to his personality. He will fly across the movie-reels necessarily Every movie fan will see him week in and week out, shaking hands with war veterans, coming out of church, ac- cepting some useless token from a delegation of visitors, or otherwis SC disporting himself before the camera. Coolidge has always been shy about his public speaking, but exceeding ly willing where the camera Is con cerned. During the 1920 campaign, he rode around on a hayrake on his fathers Vermont farm, milked the cows, all the while garbed in the boots and smock of his ancestors for the benefit of the photographers.
 On the day he came to Washing ton to assume his presidential duties last August, one belated photogra- pher, who had failed to arrive while Coolidge was posing for the group of cameras, asked for an opportunity to take some pictures. Busy as Coolidge was with the scores of o4t ], ,fe taking over the presidency, he stopped everything and spent 16 minutes posing in various attitudes even assisting the photographer in showing the desk to the opposite side of the room for better light. Then he hunted up Mrs. Coolidge and pulled her in front of the camera with him. Coolidge will utilize the advantages of the camera to the fullest during his campaign.
 C o O
 Radio a New Medium.
 Then there is a new medium which did not exist on a national scale In 192o-the radio. Coolidge demon strated the possibilities of this medi- um when he read his address to Con- gress. Millions who had never read more than the headlines and the opening paragraph about presi- dential message, listened spell bound for more than an hour, taking in every syllable the President ut tered. Political managers are just beginning to realize the possibilities of the radio, and how 1t can be used to deliver their messages to those who will use their ears but not their eyes.
 Already complications have arisen over the political Use of the radio The large broadcasting stations have general rule that no political propaGanda shall be disseminated But they are having some difficulty in deciding just what is propaganda Recently a United States senator de- livered a radio message on the worlo court. which message was regarded as political propaganda by the sena- tors irreconcilable colleague, A lit tie more than year ago democrats charged that the navy department radio was being used by cabinet mem . bers to make addresses which were in reality political propaganda.
 Managers of the two parties nave been inquiring into the feasibility of erecting their own broaScasting stations so that they would not be limited in the. matter which they could send out. But such enterprises are extremely expensive and the question is not yet settled. It IS likely, however. that before the cam .
  have made arrangement by whlch they can get their messages out to the radio fans.
 Possible To Remain Quiet.
 All of this makes is possible TOT Coolidge to remain physically quiet and yet reach, by ear and by eye. most of the people in the United States. It makes transforming oi less importance than ever before.
 So that Coolidge can spend his en- tire time here, with the exception of the summer months, which can be spent at some quiet spot away from the heat of the capital, and yet reach more persons than any candidate had in the past. It is Coolldge's hope that he can go through the campaign in this way, instead of having to drag about the country participating in demonstrations and mass meetings. Unless the curiosity of the country to see its President proves to be much stronger than is now apparent Cool idge will stick close to a fixed base of operations throughout the cam paign.
 
 Bellows Falls, Vt. contains the largest mill in the country making