Evening star., 1923-03-18
RADIO AIDS FARMER
TO DISPOSE OF CROP
Mariner Also Depends on Tips Furnished
Through Broadcasting Service-Amuse-
ment Feature Is Becoming Popular.

man will become more and more de-
pendent on the radiophone broadcasts
OF the future for authentic informa-
tion concerning the potential or ac-
tual supply of and demand for their
products. available markets, prices
obtainable at the various markets.
transportation conditions and facill-
ties. etc. and they may receive this
! Information by the spoken word or
the radiophone rather than by the
| ldot-and-dash code of radio-telegra-
ply. which latter they ordinarily
would not understand.
Radio will thus transform the iso..
| lated farmhouse and ranchhouse OF
| the future into the equivalent or
minia ture grain. live stock, fruit. out
ton and similar produce exchanges
/ and obviously with results of the
! utmost Importance to the producer
and consumer of foodstuffs and other
agricultural commodities in this
country. It doubtless will serve to
protect the ranchman and the farmer
! against preventable financial loss as
radio has long served the shipowner
In similar manner.
| With 4 daily nationwide market IN
ltelligence service which becomes
available TO the ranchman stimuli
! sneously with the packer. to the
farmer simultaneously with the dis
tributing agencies. and to the fruit
and cotton growers simultaneously
/ with the associations and exchanges
! through which such commodities are
marketed. for example. there should
! result more efficient conduct OF the
businesses OF producing and market
ing Of the essential commodities re-
tquired for everyday consumption.
| with a consequent elimination OF avoid
| able waste and resulting reduced prices.
The market broadcast service, which
has been established in the interests
of the producers. distributors and
consumers Of essential comm odities. Is
provided by the Department OF Agri-
culture through its weather bureau
land bureau of markets The infor-
! nation is broadcast daily at fre-
! ouent intervals through the naval
radio stations at Arlington, Va: New
! Orleans. La, ana Great Lakes. near
! Chicago. Ill. II is picked up and re-
! broadcast through agricultural col
! lege broadcasting stations and other
designated stations situated at widely
separated points. SO that the area
over the entire United States - efec-
! tually covered.
Market Qootations.
I The estimated receipts, sales. prices.
etc. of cattle. calves. hogs and sheep
! at such widely separated public stock
yards as Chicago. Fort Worth, Kan
sas City and Denver is daily broad
/ cast through stations suitably situ-
/ aleQ TO serve the TdUCuIIlen IN tncsc
general areas. Quotations on cotton.
grain. hay, feed, etc. and iRforma- :
ition relating to the supplies thereof
are likewise broadcast over the regions
| affected.
| Fruit. vegetable. dairy and poultry
| products and similar foodstuff prices
! prevailing at such widely separated
/ markets as Cincinnati, New York.
Chicago Baltimore st. Louis ana
| Pittsburgh. and information relative
to the Immediate and prospective sup
iply and demand for such commodities.
| is likewise broadcast through sta
! tions suitably located to effectuallr
serve the producers OF such commodt-
/ ties.
/ With daily information of this ma
ture supplemented by daily weather
forecasts and periodical storm warn
lings the producer OF our agricultural
/ products will be given invaluable as
sistance as regards the general con-
duct OF the business OF farming 9
Throughout the United States. q bust
ness on whose successful conduct the
| prosperity of this country and all
other countries primarily depends.
| Thus radio is extending its infu-
ence over the land for essential serr-
| ice as we'll as over the sea. II Is the
agency through which the landsman
| in remote regions will maintain con-
tact with other remote regions and