Evening star., 1923-11-06
CANNING RECORDS
BEING SMASHED
Can Openers Put Damper on
Cooking, Years Packing
Figures Indicate.
BY J. G. ROYLE.

Special Dispatch to The Star
NEW YORK. November 6.-"They
are training people these days to
WELD can openers and not to cook.
That is the way ole latge cannery
accounted in part for the record packs
this year or practically all green
goods that are sold in tlns or con-
tainers which now are ready for the
tables of the nation. The meeting of
the executive and finance committees
and the bee rd of directors of the Ma
tional Campers Association in Chica-
go brought out the fact today that
the packs this year will exceed the
record valuation of $1,000, 100000 es-
tablished in 1922 Only a few years
ago the greater part of these fruits
and vegetables were bought and eat
,4.oeo.ooo Case. Of rI-
A striking example of ths growth
of this industry is shown by the fig
ures of the pea pack. In 1929 t2,OO0.-
600 cases of twenty-four cEns each
We're put up. Last year the t2tal was
about 100000 cases and tais year
present indications forecast produc-
ton of 14,20O. 900 cases.
Five years ago a pack of 81 900. 900
cases of reas would have smashed
the market and ruined mans pack
erS," said Frank Shook. assistant sec
fetary of the national association.
This year it will be insufficient to
fill the demand"
This statement was confiryned by
nf These
men estimated that while 1t gas too
early for final figures. there would
he normal packs of tomatoea, corn,
pineapples, spinach and asparagus.
Spoiled Goods n Problem.
The packers deliberated toaay on
the best method of cooperating with
federal officials in complying With an
old rule, long unapplied but now
again in force, prohibiting the re-
turn of spoiled goods to canners by
jobberS and wholesalers without add
ing to production costs and sales
prices.
One plan proposed today fog ham
ding these goods, known in the trade
as "swclls,'' involved the establish
such goods could be examined by
state or federal officials. checked up
by Gamers and then destroyed.S Can
ners and government officials are
equally interested in seeing the rule
revived SO as to prevent unsCrupu-
lous dealers from putting slightly
damaged goods on the market at bar
gain prices. One of the significant
announcements for the canned goods
trade made at the meeting was that
surplus war stocks at last have been
practically absorbed.
Heavy Advertising Appropriations.
The appropriations for national ad-
frS-i1 in h. fryv 1.tv tTCr a
will exceed $700,000,G00. according to
George Kleiser of San Francisco, head
of a large advertising agency. who has
just completed tour of the east and
middle west Business will be both
cred by less retrenchment during 1924
than in any previous presidential
year." he added.
Business men are showing decided
activity in developing future sales and
distribution of goods
Mr.. KleiSer made himself responsible
for the statements that Henry Ford
had set aside 81, 500,0 900 for advertising
purposes and that the Quaker Oats
Company would spend an equal amo5Int
for advertising in the coming year.
Qne-tenth of the country's appropria-
tion. or $4,000. 900. he declared, would
be spent for advertising in California,
oregon and Washington, divided be-
tween newspapers, billboards and
magazines.
lrAulnS In Hice Futures.
Scores of rice growers and mile
from all the southern states where
that staple is produced have gathered
to lend their support to the openiag &
of trading in rice futures ON
the Louisiana sugar and rice ex-
change. This is the only market of
its kind in the United States. and lit
is the hope of it's promoters and the
planters that it will bring stability
to the rice market. The short crop
of rice in Louisiana. Arkansas and
Texas and the active demand for tie
clean product are counted on to stim-
ulate trading. Prices in the trading
SO far have been very firm at a level
a about l cent pound above those of
Producers are getting about 81 a
barrel above the 1922 price, and
there is an expectation expressed
that this seasons crop will plac.
them on their feet again financially.