Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1923-05-20
VALLEY FRUIT
COMPANY
ORDERSPLANI
Company to be Composed Of
Valley Men Being Organ
ized to Place Valley Fruit
Juices on Market

~ new industry for the Rio Granhc
valley. which alters field of wide
scope. - being iuaugurat.d by the Val
ley Crushed Fruit CO. corporaiion
which will be composed entirely of Val
ley men. and which j. being promoted
by r.. r. Harrison and w A. Sargent oi
Brownsville in cooperation with NUM-
ber Of citrus growers throughout the
Valley.
Ihe company. which IL capitalized az
*.J.OOo. has already ordered equipment
for fruit crusher and juice extractor
10 be- installed in MatamorcS to extract
tb. juice Of the supply of citrus fruit
which cun be secured in northern Mex
leo. 4 crushcr extractor aud process
sing plant will be installed in Browns
vile to handle the culle,l fruit ~ ih.
Naiic.. and the company viii make a
specially Of pure citrus fruit juices
Large quantities of lines. lemons and
oranges cnn be purchased ia mort ihern
Mexico. but cannot be brought across
the river. However. there l. no en-
barge or duty on the fruit juices aud
the extracted juice will be brought ne
ross the river 10 the Brownsville pro-
cessing plant.
The processing plant win be equipped
with huge glass watts and all piping will
he of glass. this equipment havin. al
ready been purchased. and viii bc ship
ped this week from Houston.
The demand for pure fruit juices *
ipcrcasin; fnster than the supply" MIR
sargent stated. in discussing the plans
Of the company. aud there IL good
market for all that Is offered. In The
Nniley the company will use the cnlled
fruits from the packing plants. hut on
the Mexican side all grades of fruit
will be used. There il a big supply of
lines. lemons and oranges IN northern
Mexico which will be- available for this
purpose. but ON this side of the river
the bulk Of the supply will be grape
fruit
Mr.. Sargent first took up the pro-
jcct Of establishing fruit juice plant
in Brownsville over year age Since
then be has devoted his time 10 inycsfi-
eating the industry. spending several
months in one OF tie large plants in
California which has n daily capacity
Of 1000 gallons. lie has Investigated
every phase Of the industry. and il con
fident that II will prove surccss IN
the Valley and will develop in accord
with the development of the citrus in
dustry.
The processing plant will have u cap
aciiy Of 200 gallons daily. but a. these
plants are constructed upon the unit
plan. IL can ,e expanded a the business
develops without extra cost other than
the installation Of additional units
Stock j. being sold to many citrus
growers 10 be paid fcr by turning over
to the pant such culled fruit n the
grower may produce. and this plan has
received the Endorsement .f the Citrus
Exchange. a number of members hf
which have already subscribed for STICK
upon this basis. Many of the leading
growers of the Valley. including ChaS.
volz Of Mission and Albert kalbflri*ch
Of Mercedes. are taking considerable in
tercst in the project which the pro
moters assert will provide the Valley
growers with a profitable market for
al cullcd fruit.
Much iof the socalled fruit juice
now offered the trade is produced by
Chicago factory using the synthetic
process. which j. purely chemical Mr..
Harrison said. but this does not con
tain the elements Of the pure fruit juice.
and the demand for the pure article j.
increasing every day. The citrus dis
tricis Of California aud Florida. in which
all the culed fruit is utilized by the
fruit juice plants. cannot supply The
demand. and the Lower Rio Grande Val
ley and northern Tanaulipa>. which j.
the coming citrus district. ran find a
ready market at good prices for all the
fruit il can produce. Every gallon of
fruit juice the Valley Crushed Frtii,
Company will place on the market viii
be absolutely pure. and hy maintaining
a high standard of quality the Valley
products should be- able to command n
premium as the Valley grape fruit now
commands u premium when placed on
the northern market"
.