The Birmingham age-herald., 1923-10-29
MARKET .FORPRODUCTS
 SAYS HOLLAND
America Must Take Active
 Interest In Europe's Re-
 mobilization For Sake Of Herself, Leader Declares
HONEST MERCHANDISE IS
 STRESSED FOR PRESENT
Head Of Associated AdvertiS- ing Clubs Of The World Here For Convention Of Southeastern Division

"Europes present condition is in- imical to Americas best interests, especially to business, therefore 1t is to our best interest to take an active interest in Europes readjust- ment, and by active l mean just what that world implies" was the comment of Lou E. Holland, presi- dent of the Associated Advertising Clubs of the World, discussing ques- tions of interest with newspaper men shortly after his arrival in Birming- ham Sunday evening.
 MT. Holland will preside over the Southeastern Division session of the Associated Advertising clubs which opens for business in Birmingham vention. Delegates registered and attended church Sunday. Members spoke in various churches at morn ing services. sEs
 At home" continued MT. Holland, "our economic problem is distribu- tion, not production, and by distribu- tlon I mean finding satisfactory markets, or helping make available, potential and disarranged markets satisfactory. The World war in- creased American business produc- ton from three to four fold, and when the war ended the market was cut back to less than pre-war con- sumption, and in many fields is in much worse condition than during the war. America was left with plants and organizations capable of great output, and the buyers decim- ated. As I see 1t, our great ques- tion Is finding a place for the things we make.
 Honest Merchandise Needed.
 If there ever was a time for ha ,1di fu honest, truth and integrity of output is survival based, competition never as more keen, not so much to make an immediate sale, but to establish worthy output in the confidence ot the market.
 za.'The time has gone, by,anot for Just the policy, but for existence in blsl- ness when manufacturers or dis tributors could misled. The produc: must be what 1t should be and ad- vertising must have q fundamental basis of fact to lead to purchase The very mediums that carry the ad- vertising must redouble their care in seeing that advertisements of mer- chandise that is not up to standard do not appear on their pages and in their columns.
 The very foundations of our gov. ernment were laid on confidence; de- story that confidence and you de- stroy the government. Crookedness though always foolish, is paramount stupidity in this day and time, for there is plenty of business for all who stay on the square.
 Today. despite the limitations oi the possible market, the conditions in this country are good. have recently travelled from coast to coas and met the men who are in a posi-. ton to speak with authority, anc they tell me conditions are very good, that, too. Is the impression have personally gathered. There is possibility of business sufferinp in 1924 from political propaganda leading to the belief that the busi. ness atmosphere and general tone is not of the best, but analysis of the vital factors shows the country tc be in excellent shape.
 O O O
 Look At Fnrmers' Problems,
 One thing I want to say, vel hesitate about saying, for so offer 1t has been the theme of comment
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