The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1923-06-28
HOW MANY PEOPLE
USE YOUR PAPER

| ~ JO0 AV8h ySAh
your neighbors or exchange papers
with them? Do you realize that
if enough people loaned their paper
or borrowed and exchanged with
their neighbors there would soon be
no newspaper because the subscrip-
ton list would dwindle down to
only one subscriber in short time
and that one would probably de-
eide after a while to let some one
else furnish the neighbors with a
paper.
Without newspaper, the only
news you and your neighbors would
get would be what each of you
discovered and told the other. Could
you always depend on your neigh
bors to go out and discover all that
had happened and all that was go
ing on and then come back and tell
it all to you accurately? Would
you be willing to devote enough
of your time to this purpose to
make it possible for your neighbor
to always depend upon you for the
news of the city,.
Do you realize that every time
you loan your paper to a neighbor
or borrow theirs you are kicking
one more prop from under your
own job, your own business or, if
woman, your husbands job or
business, and injuring the general
welfare of the community?
Yonr iAh Il. xxna,
the question of whether your boss
makes profit or not. If he doesn't
make profit from his business you
won't have job very long.
Your boss gets, the profits of his
business from the patronage or trade
of the people living in the COM
munity. If these people can't pat
ronize or trade with him he won't
stay in business very long.
The people that patronize your
boss get their money, as you get
yours, by selling either their labor,
services, knowledge or merchandise
to some business enterprise, indus
try or to the citizens of the COM
munity. In order that you, your
neighbors and the community shall
have money and prosperity you and
they must be able to sell whatever
services you have to offer.
That is where you all need the
newspaper. 1t tells the whole COM
munity that you have something to
sell, describes your services or
merchandise and brings you Gus
toners for them.
1t starts advertising and boosting
you as soon as you are born, later
tells about your progress at school
and college prophesies success for
you in business or your chosen pro-
fession and then helps make good
it's prophecy by giving you line
after line of publicity in its news
columns that would cost you hun
dreds Of dollars if you had to pur-
chase it.
Your job, your business and your
neighbors job and his business are
what make or mar the welfare of
the community. When you and
your neighbors are making good
wages or good profits the entire
community feels the effect of your
prosperity. The newspaper helps
bring this prosperity to you and The
community by helping you all sell
your labor, services or merchandise
when you or your neighbor start
cutting down your expenses to such
an extent that either of you Dor
row or exchange newspapers, in
stead Of spending the small sum
monthly that is necessary to become
a regular subscriber of the local
paper, the whole community feels
the effect of that economy and then
everyone begins to economic in
every direction. Soon your boss
notices his profits getting smaller and
ne starts looking around to see
wnere ne can cut down expenses.
The newspaper in your COM
munity is working for you. When
your pay day rolls around you ex-
pect your boss to hand you your
wages or salary. You and your
neighbors are the boss of the news
paper and also it's paymaster. You
being subscriber are already pav-
ing your share of its salary. Your
neighbor can pay his share by be-
coming regular subscriber instead
OF borrowing or exchanging papers