San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-01-28
San Antonio Jobbers to Be
Hosts to Merchants Of
Southwest Texas.
BEGINS FEBRUARY II
To Make Week One Of
Pleasure and Profit for
Visiting Merchants.

jobbers who are sponsoring the move
ment expect to bring hundreds of mer-
chants TO San Antonio from the sur
rounding trade territory 10 offer them
| an opportunity of seeing San Antonio
and its many factories and wholesale
houses. They are cooperating 10 make
Merchants Trade Week profitable,
| pleasurable, educational week for the
visiting merchants. 1t is big move
ment, according TO c. ID. Wolfe, secre-
| tary of the temporary organization of
manufacturers and jobbers, and will
| help to make San Antonio q real mar.
ket center.
Thousands of letters mailed out of
San Antonio are bearing tidings of Mer-
chants Trade Week. TO be held here
February IL TO Is. Every manufacture
er and jobber in San Antonio who is
participating in the project is stamp
| ing his letters with the words: Come
! TO San Antonio, Merchants Trade
| to San Antonio, Merchants Trade
Pleasure, Education"
There are thousands of circular let
ters being mailed; there are stories in
house organs of local wholesalers, per-
sonal invitations by travelling statesmen,
and pages of newspaper advertising. all
for the purpose of getting merchants to
visit San Antonio during the Trade
Week and get acquainted with their
wholesaler or manufacturer.
To Entertain Visitors.
The manufacturers and jobbers have
made their plans of entertaining the
visitors. They will pay their hotel bills,
provide for their entertainment every
minute they arc in the city and fur
nish educational trips through local fac
tories. The visiting merchants will have
the opportunity of meeting and know
ing the jobber and manufacturer per-
sonally, which is beneficial TO all con-
cerned, Mr.. Wolfe says.
February is one time of the year
when many merchants buy seasonal sup
plies, Mr.. Wolfe says, and disregard
ing that fact. he believes that it is
always an advantage TO bring customers
into the house. If San Antonio is made
real market center, he says, the num-
Der of enterprises in the city will in
crease.
The Chamber of Commerce is heartily
in favor of the movement, according to
/ Claude V. Birkhead, president of the
chamber. San Antonio is the logical
buying market for the great Southwest,
San Antonio during Merchants Trade
Week are bound to derive much bene-
fit because they can find complete
stocks of every kind of merchandise in
San Antonio.
Is Given Wide Publicity.
Besides local newspaper advertising
San Antonio's Trade Week is receiving
publicity in newspapers of Houston,
Brownsville, Corpus Christi, Laredo,
Austin, Temple and San Angelo.
AS a result of two days work by
membership committee appointed at
meeting of the manufacturers and job
bers who conceived the idea Of Trade
Week, so members are enrolled in the
temporary organization. with the main
purpose OF making San Antonio a real
market center. This organization will
be made permanent. probably at called
meeting following Trade Week, accord
ing to Mr.. Wolfe.
At a meeting of the Manufacturers
and Jobbers' Association Friday at the
! Chamber of Commerce the following
program for Merchants Trade Week
was announced:
Monday, February IL. is registration
day, when all merchants will be re-
Quired to register at the booth in the
Gunter Hotel, which will be in charge
of some person to be selected, possibly
representative from the Chamber OF
Commerce. Here a program for the
week will be handed to the visitor. The
manufacturers and jobbers have plan
ned to have enough automobiles. fur
nished by the various members Of this
organization, in waiting at the Gunter
Hotel to take care of the visitors as
/ fagf ne thny oNRtya aud IN sand fhnp,
| to such points as they may desire TO 20
Immediately upon arrival. This trans
portation feature will be maintained
throughout the week. The San An
| tonic Drug Company has consented to
provide the association the services of
one of its employees to handle the trans
pOrtation. Automobiles will be called
for from various members Of the asso-
citation as they are needed.
Plan Theater Party.
| Monday night will be advertised as
Royal Theater Night" The Royal
Theater viii issue TO the members Of
this association, as many orders for
tickets as may be desired. The mem
bers will then fill out the order TO
their customer who can present it at
the box office, secure n reserved seat
and the Royal Theater will then render
a bill TO the member for the number Of
seats ordered.
Tuesday, February 10: Plans are
made for a luncheon at the Gunter. HO-
ta," at which the mayor will welcome
the guests; likewise the president of
the Chamber Of Commerce and the
president of the Jobbers' and Manufac-
turers' League. Various members of
the association will pay for their guests
at this function, the expense in that
way being proportional directly in ac-
cordance with the number Of customers
any member may have.
l. On Tuesday night a section Of seats
will be reserved at boxing match TO
be put on by Jack Shelton. A commit
tee is arranging to secure special re-
duction in price, il possible, and to in
sure a good card for that night. The
expense of this is to come out of the
general fund collected by the associa-
ton.
Wednesday. February IA: At s 80
in the morning the visitors will be as
sembled and taken for visit to mer-
camille and manufacturing establish
ments Of San Antonio. The rest Of
the day will be given over 10 business
and on Wednesday night banquet will
be held at the Gunter Hotel. at which
cabaret entertainment will be feature.
An address on San Antonio as a market