New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1923-08-01
BUICK INTRODUCES
ITS 1924 MODELS
Buick External Brakhg System on
-Four Wheels-Special Carburetor
Longer Wheel Base on Skies

Introduced to the public today, the
1924 Buick cars offer renewed PROOF
of the unreliability of rumor. Fol
months gossip of what Buick woule
do on August list has been prevalent
and often solemnly asserted by the
wiseacres as "on good authority" Yet
so little of 1t proves true. and SC
many complete surprises characterize
these cars, that Buick is to be con-
graduated on keeping its secret SO
well.
There Is no question that these
! Buick cars will be hailed as a substan-
| tial advance in automotive engineer
! ing, but 1t will be noted at the same
time that the new features are devel-
opments rather than INNOVATIONS.
evolutionary rather than revolution
airy and consistent throughout with
those Buick fundamental principles
| that have endured through twenty
| years of Buick manufacture.
With fifty per cent more power
claimed for its famous valve-in-h head
six cylinder engine, it's successful ex-
ternal brakes extended to four wheels
in both Skies and Fours, a specially
designed carburetor that is heralded
as a wonder, and literally dozens of
other developments, major and minor.
Buick proves that it's engineering staff
has been very much ION the job"
The thousands who are certain to
see these cars in the leading centers
this week-and very soon In the show
rooms of all Buick dealers-will first
observe change in body lines, I'M
doubtedly Influenced to degree by
recent refiinements in foreign design.
Thus a more modsh appearance, even
than the 1928 Buick, has been ac-
complished by departure in radiator
and hood contour on both open and
closed bodies. This applies to both the
six and four cylinder models, Of which
ere are fourteen body styles.
Exterior features noted at first
glance are the new head lamps, |
nickeled radiator on the skies. water |
tight hood hinge. open hood support.
newly designed crown Tenders more |
effective weather proof windshield |
strip. operating instruments conform
ing in design to the headlamps. flush
ventilator. new dust apron and a
heavier and better looking gasoline
tank.
It will neM be noted that two to
four inch longer wheel base on the six
cylinder chassis has created more
room in both the front and rear COM
thus affording greater
comfort to both driver and passenger
and. coupled with an improved spring
easier riding qualities also.
The finish is exceptionally fine, even
for Buick. and the appointments un-
usually complete. ri
But, despite the notable advances in
Buick appearance and roominess, 1t is
the chassis that reflects n ost the pro-
tracted and intelligent effort that the
Buick organization has applied in de-
its car to this, the highest at
tainment of It's history.
The six cylinder valve-in- head en-
CINE. which has probably brought
more enduring fame to Buick than
any other unit of its construction. has
)een so redesigned that 1t actually
fields so per cent more power and a
speed of so to 70 miles an hour. It
has forced feed fabrication, remov-
lble heads, larger valves, heavier
rank and cam shafts, greater piston
displacement and new Marvel car
,uretor that includes a simple dash
emit for economy, regardless of
Weather or kind of gasoline employed.
The extension to all four wheels of
he highly successful Buick external
,rakes is feature that, it is announc-