San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-01-12
HI CHEN WARE.
GALES INDICATE
BUSINESS TREND.
Rrove Best Bait for Drawing
Customers to
Stores.
buy EXPENSIVE GRADES
cheaper Articles Sold Well
for a Time but Public
Now Particular.
;UY EXPENSIVE GRADES
BY J, c. ROYLE.


New York, Jan. 12.-The way to Il
hams rocket as well as to his heart is
Srough his stomach. Kitchen utensils
n xe been the best bait to attract buy
~ TO the department stores the last
bar of any line of merchandise. Once
,ey had furnished or refurnished their
Kitchens, men and women passed on TO
ne other departments, buying furniture,
5oor coverings, apparel linen and other
E-ticles. but they were attracted to the
ores in the first place. by enameled
hare and aluminium and other Kitchen
{tensils.
Manufacturers and dealers in enam-
4 ed ware had a tremendous year in
{D22 and are looking forward TO an
Men bigger trade in 1923. Early i'll
le wear. before the period of prosper
Nv spread to all sections, the demand
as largely for gray ware, that is uten-
Ills with only one coat of enamel. AS
4 mes grew better, the blue ware, hay
{lg two coats was most popular ana
low the white grade with three coats is
IA widest demand.
t Buy Expensive Grades. -.
Prices have changed little in these
hoods, but the call is for the more ex-
sensiye grades. Steel is the basis OF
lese goods and any increase in steel
yloets probably will be reflected in the
stchen goods. Sales undoubtedly have
I cen stimulated by the tremendous NUM-
pr of new homes built in the last year.
His influence also has been felt i'll
aluminium utensils, although only the
Xavier grade Of aluminium utensils
ave proved popular. The cheaper and
lighter grades caught but did not hold
ne public fancy.
Sales of imported enamel ware in
lis country are largely confined to
4 hat is known as gold water enamel.
Tome of these articles are extremely
handsome. but are not meant to stand
boxing heat.
! Department store heads in various
,ctions say that they have stressed
Kitchen untenSils in their newspaper id
S,rtising for they find that customers
sttracted thus. turned naturally TO the
bore expensive house furnishings, in
Luding furniture, hangings, art objects
Ind rugs.
Walnut Furniture Popular.
[@r-niturc styles almost as variable
5 those of dress, have not changed ma
rally in the last, six months but deal.
IS say there is an unnistakable trend
|,ward walnut. This, has brought that
God TO greater popularity than since
HE Victorian era of the marble topped
{lble. fashionable. in the SOS. Walnut is
lowing scarce and increased prices are
kredicted in 1928 provided the vogue
Continues. 90
The Federal Sugar Refinery an
bounced that plant employing ZOO
ben at lonxers which was ordered
Slosed over two months ago by Claus a.
preckeIs on the ground that the sugar
{iarket thCh was held at false level,
! ill reopen before February 1: Refiner.
rs in this section look for increased
RtiyiticS this year in view of the in
tease of II IL per cent in consumption
4 1922. Per capita consumption in
Bis country last year is estimated at
kO2 pounds for each man, woman and
kiild.
1 Hat manufacturers declare that the
emand for soft hats is steadily in
{teasing and that the Improvement the
rade showed in the last half of 1872
will be maintained during
he first half of this year.
4 One of the big milling companies on
HE Pacific coast has announced an adj
Hnce in the price of export flour Of IL
fnts a barrel, but although Oriental
krders are known to be in the market.
Buyers are hanging back because OF
Irice trend.
4 Work. clothes. manufacturers are re-
Eorted to be contemplating an advance
N the price ofsoveralls as n result of
he new price levels established for de-
inns. Retailers predict this well adj
lance the cost to consumers to approx
|hately 81 a garment.