The Birmingham age-herald., 1923-10-31
PARADE DRAWS
 THOUSANDS ID. VIEW FLOATS
Industries Of Birmingham District Represented In Beautiful Line Of Displays Shown Tuesday
 CAHEEN BROS. OFFERING IS FIRST PRIZE WINNER Fall Festival Committee, Headed By I. Barton Baird, Given Much Credit For Rep- resentation Of Concerns

A caravan of beauty, color ana splendor, representing industry, capi- tall labor and love, typical of indus trial Birmingham, describes the parade of Tuesday afternoon, staged jointly by the Advertising club of Birmingham and the fall festival committee.
 Hundreds of handsomely decorated floats. brass bands, drum corps, mounted police and beautiful girls participated in the most elaborate parade of it's kind ever attempted in this city, Thousands of citizens and festival visitors lined the curbs ex- pressing open admiration Of the beauty of the passing spectacle.
 One could hardly help be impressed with the completeness of the parade and the exhibits 1t showed. cross country trip would have caused lit- tie personal inconvenience to the several hundred persons participat- ing. There would have been clothes, shelter, food and even luxuries. bridges could have been repaired, the farmers house, covered and lighted, and even his wardrobe supplied from the tons upon tons of Birmingham manufactured goods displayed. Its beauty alone would cause wonder ment wherever it went
 The long white line was headed by the mounted police, followed by members of the city commission. the Boys Industrial school band, adver- tising club officers and delegates, bands, Kamram Grotto drum corps and members of the visiting circus company, besides the many local citi- zens riding in private cars.
 J'lie children laughed at the antics of the clown and tue furtberEg ele- phant while thopsa5ids of older people I ~.., ,4,x~ ..f them, products manufactured in the city in which they live and know little about. Feminine eyes were de- lighted with the demonstrations of cooking and other manufacturing and repair processes under way during the parade.
 Caheen's Wins First Prize
 Judges for the event, Mrs. W. I. Grubb, W. T. Warren and J. w. Donnelly, occupied vantage places on the balcony of the Southern club, upon the merits of the various floats and exhibits. The first prize, sil- yer loving cup, was awarded the float representing Caheen's store; the second to the Southern Bell Tele- phone company, and the third to the Chero Cola float
 Caheen's float was easily one of the most beautiful and artistically arranged. Snow white, with blue trimmings, appropriately trimmed, it called forth many expressions of ad- miration as 1t passed.
 The Southern Bell Telephone float was impressive, equally by it's great significance as by the beauty of it's decorations. It was vivid repro duction of the great system it repre- sented
 The Chero Cola float likewise was artistic in it's every appointment, banked high on both sides with hun dreds of bottles of Chero Cola, which was being served by several pretty girls.
 Honorable mention was given the floats representing the Elliott Tours, All-Star Hosiery (Drennen & Co), Birmingham Life Underwriters, Bir- mingham Railway, Light and Power company and the American Bakeries company.
 The entire big show indicated only on the part of concerns repre- sented, but by T. Barton Baird, chair man of the parade, and his assistants Citizens and visitors declared 1t a credit to Birmingham, the Advertising club and the fall festival committee.
 Truth in Advertising" the slogan of the national association, was strik- lngly illustrated in the first float, ar ranged by the Advertising club of Birmingham. The central figure.
 seated high a top the world" was Miss Truth"