The Fallon standard. (Fallon, Nev.) 1920-1958, 1923-09-05

At a meeting of the advertising
committee of the chamber of COM
merce held Monday evening it was
decided to start the movement toward
advertising the advantages of this
project through the midwest and
other sections IN an endeavor to sc
cure more settlers on this project.
For some time the matter has been
under discussion and several meet
ings have been held with no definite
program resulting. At the meeting
of the committee Monday evening
1t was definitely decided that a start
will be made and Immediately.
A number of the large interests in
this valley have indicated a desire
to cut up their tracts into suitable
farms that they may be more in
tensely farmed. and there are many
here who believe that with the cut
ting of the approximately small hold
ings that better results will follow
1t is realized that the time is short
on hay shipments and that in order
to make room for other industries
and TO promote better foundations
and populate this valley that it is
time to move in that direction.
Several weeks ago a committee of
the landed interests was appointed
to act in conjunction with the adj
yertising committee. At that time
it was agreed that the movement
Hhntt1A cfo ~ hui 81, I,of
no further attempt has been made.
To Start Work
Under the plan adopted Monday
evening Mr.. A. A. Ferris will take
up the matter of soliciting funds
from the farming interests. This to
be applied to advertising the project
in eastern papers. Mr.. Ferris has
talked the matter over with a num-
Der of farmers on the project and
they are willing to contribute a small
s-mount monthly as their share to-
ward this development. At the meet
ing several weeks ago it was agreed
that the large property interests will
supply a monthly amount of money,
and it is proposed that the county
be asked to set aside and make avail
able a lawful amount of money to
carry on the campaign. The Peoples
Bank at Sacramento has for some
time been willing to contribute a GER
tain sum toward this publicity, max
ing a very substantial amount avail
able for the purpose.
Following Old Plan
The plan of advertising the ad-
vantages of this valley to the farm
ing sections in certain portions of
the United States is not new, but
has been successfully carried out by
California. Take the prune interests.
The time was not so far distant when
the lowly prune was regarded as
mere boarding house adjunct. To-
day 1t is an aristoerat at the break
fast table. Raisins, which were used
for minee pie, are now a kings diet.
Sunkist oranges are grown in the
fog, yet the advertising put them Ia
the spot light. Walnuts that sold
for few cents pound are now sold
by the carrot, and so on down the
list. 1t was advertising that turned
the trick.
A Year Campaign
Under the plan adopted at the re-
cent meeting it is proposed to try
one year program. Arrangements
will be made with some one of the
large advertising agencies in the east
to cover a field with advertising in
country and farm journals calling
attention to the super advantages Of
this section, especially dairying and
small fruit culture together with
melons and other marketable pro-
ducts. The plan will put this reading
matter before at least two million
people il not more. By carrying this
on the length of time proposed IL
should bring the desired results. The
old plan of an advertisement ap-
pearing once is dropped; it is a case
of continuous nunch until results are
gained.
Too Few People
During the past few years 1t has
been realized that there is too much
land and water and too few people
on this project. In many instances
homesteaders are land poor. Their
holdings are in the best valley this
side of the Sierras, but are too ex-
tensive with the natural charges that
accumulate for so much unused land.
1t is in order to help dispose of such
holdings that the advertising COM
mittee has taken the step without
/ further delay.
To Supply Material
The Southern Pacific is ready To
print and distribute $4,000 pam
phlets or folders of high class ad.
vertising and has asked that local
committees furnish the data and
reading matter together with the H.
lustrations to complete this work. II
was agreed that this important ad-
| junct toward advertising be taken
care of at once. The material will
be rounded up and sent to the pub
lieity department of the Southern Pa.
cific without delay. This in eonnec
tion with the newspaper and journa
advertising should start the most in
tensiye campaign along the lines pro