San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-13
j. s. SOAP BILL
| IN 1928 To Be
...||aS135,000,000
Will Be at the Rate of
In $l.50 Per Capita,
s Manufacturers Say. i
BEAUTY DESIRE CAUSE
Discovery Of Perfumes in
King Tut's Tomb a Boost
!. ,.asns to Business. ssss

BY J. C. ROYLE.
Copyright. by The San Antonio Light.
New York, April 13.-The peopl,
of the United States will spend 1885,,
100000 for toilet soap in 1928, nc.
cording to manufacturers gathered
here for the National Perfumery, Toi.
let Articles and Soap Exposition.
That is at the. rate of $1.50 for
every inhabitant.
Manufacturers base their estimates
on business already done during the
first three months of this year which
shows an increase of nearly 40 pei
cent when compared with 1920.
This increase, according to Harry
A. Cochrane, chairman of the execu
tive committee of the exposition, is
due to the fact that the American
woman has discovered that cleanliness
not only is next to godliness. but that
it is the only sound foundation Of
beauty.
Desire for Beauty.
''The increase In the use of toilet
soap is significant" said Mr.. Coch'
rane today.
The people Of the United States
consumed 96 cents worth of toilet SOAP
per capita in 1920, Sill worth In
1921, and $1.32 worth in 1922. To me
that shows that the American woman
has q growing appreciation that it Is
only through cleanliness as founda-
ton that she can attain beauty. The
establishment of her clean skin after
wards comes of course. through tbs
use of perfumes and cosmetics, but
cleanliness produced by pure soap will
always be the foundation of American
beauty.
"The American woman is becoming
more sophisticated and this fact has
had a tremendously stimulating effect
on the production of perfumes and
cosmetics, manufacture of which has
developed into a tremendous business.
An analysis of the sales at retail oil
toilet preparations indicates that over
SS0,00O,000 will be spent for such
articles this year."
The discovery of perfumes and un-
gents in the tomb of Tutankhamen
still fresh and sweet has exerted a
stimulating influence on the
perfume sales and production, ac-
cording to chemists and dealers.
Ten thousand tons of talcum powder
were used in America in the last
year, they. declare and this does moi
take into account the imported pow
ders. This amounts to about eight
ounces for each woman over 10 years
of age in this country.
The chains torres have become one
of the chief mediums of profit to the
manufacturers even of the highest
priced products. Perfumes so high
priced as to be only within the means
of the extremely well-to-do now are
being put up in very small sized con-
tanners, the cost Of which brings them
well within the reach of all.
Millions of these containers are be-
ing sold through and 10-centt stores
and mail order houses and makers nc
longer depend solely on. one class oil
customers.
Exports of American dentifrices
have increased astonishingly in late
years and amounted to almost 81
600. 900 the first quarter OF this year
Power Companies Plan Projects.
In nearly all sections OF the coun'
try. power companies are planning ad'
ditional units and enlargments to
meet the requirements of industrial! &C
tivity, The New Jersey Public Serv'
ice Corporation expects to spend S4o,-
600. 900 for a new power station IN
Kearney, N. j., capable Of developing
100000 horsepower. -,
Completion of the station Will re-
quire several years. -,
The Alabama Power Company Will
construct another hydro-electric plant
on the Warrior river, which will link
nm the Southeastern industrial re-
rions with power lines running from
Virginia to Mississippi.
New power projects along the "a
eific coast are being rushed to com,
pletion as fast as labor shortage Will
permit.