The daily star-mirror. (Moscow, Idaho) 1911-1939, 1923-09-26
DOES ADVERTISING PAY?

An interesting COuuuSntdly ou liS
value of newspaper advertising is
found in the experiences of New
York department stores during the
strike Of newspaper workers in New
York.
Pressmen in the metropolis have
gone on a strike despite the orders
of the international chiefs, and New
York has been without newspapers
for several days. Such papers as
have been issued have been mere
handbills with advertising eliminated.
The result is that the department
stores are almost without shoppers
at the height of the bargain season.
All substitutes for newspaper adver-
Using have been a failure. One large
store is reported to have broken its
iron-clad rule against filling show
windows with signs inviting the pass
erby to enter. Circulars have been
distributed throughout the city, but
still the crowds fail to come.
This experience is a repetition on
a larger scale of that of the London
merchants during a strike in that
city a few years ago Advertising is
the life of business, and the business
establishments that fail to advertise
in the newspapers consistently and
adequately are merely inviting bust
ness stagnation and loss.-News-
Tribune.
- - "a
mornings Lewiston Tribune, JOS
eph's war coat is to be displayed be-
fore the meeting of north Idaho pio-
neers in Lewiston tomorrow. If it
is the coat of many colors, the color
scheme will no doubt be worthy of
some consideration.
"a "a -
Early reports from the congress-
ional election in the Fifth Washing
ton district, indicate the election of
Judge Hill, the democratic candidate
The district is normally heavily re-
publican, and we would suggest that
The Spokesman-Review explain the
portent of the election.
"a - -
|
President Coolidge has issued
designating fire pre-
vention week, beginning October 8.
The president calls attention to the
loss of approximately fifteen thous-
and lives and a half billion dollars
as a result of fires in the United ..
States in the past year. The seri- ,
that the country may well give some r
Tine to an effort to educate the peo @
pie in methods of fire prevention. q
- "a "a S
1t is surprising to know that a re-
,ort soon to be issued by the census =
officials of the federal government, a
will estimate the investment covering v
telephone and telegraph systems in t.
he united States above the invest s.
nent in railroads. The report will :.
eop1e at 300 billions of dollars, which
, practically double the figures of u
en- years ago. The largest item is
cal estate and buildings, amounting q,
, about IT'S billions. Property
wned by the government, and not "
lbject to taxation, is valued at 20
lllions and the country's livestock
estimated to be worth five billions. &C
"a pa ~ :.
Moscow people should cooperate
18th the Moscow high school in the
fort being made to put athletics ~
| a sound financial basis in the ,
hool by offering to the public -
ckets for the football season. Five
mes will be played at home and
e ticket, which will cost 50, will
title the holder to admittance to nj,
e entire series. The high school is list
titled to the support of the COM On
unity, as an institution of the PEE SI.
] that it should be enabled to fl Pht
nee, in a business-like and salts
tory way, it's athletic activities
a saoo, +;o,,ot 49,, Er,
Principal Gale and Coach Com -
Ia as the most practical way of ALI
ldling the matter, and they come ~
ore the people of the city with
position which merits support, Of -
ng in exchange for support of a VIC
liable institution, dollars worth II
for overv dollar Hod