San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-10-07
MORRIS WIESENFELD
OF Broken Bow, Okla.

A young man working in a Dallas
wholesale house constantly bumped up
against small merchants from Texas,
Oklahoma, Arkansas and other ad-
jacent states, and gradually began TO
see his opportunity in tie country.
Not that all of them hit the bulls
eye, by any means, but among them
were men who stood out. Wig?
1t was worth studying, and this
Dallas young man, Morris Wiesen-
field, did study it. He did more
pulled IN five years ago and went to
a country town himself-Idabel,
Okla. From the metropolitan city OF
Dallas, with its cloud-touching build
ings and teeming streets, his was a
| metamorphosis indeed-os sort that
tests. mems courage, faith and staying
power. Idabel has only 1900 people,
and is perhaps the last place you or
would select to seek our fortune.
Yet so we'll did lie reckon his chances
and his ability that not long after
ward he opened q second store at
Broken Bow, some fifteen miles away.
and now operates both. This latter
community boasts 2000 people.
While MIR. Wisenfeld himself is reti-
cent concerning his financial affairs,
n certain wholesale man said to me !:
That young man went out into the
Oklahoma wilds with MY few hun
drcd dollars. He interestea local capi-
talists in himself and his knowledge of
merchandising, and EARLY secured the
n n tattrl SforfnI---n
small capital, but enough to meet this
young mans prudent plans. Their
faith was justified, for today Mr..
Wiescnfeld is reputed to have a net
worth which places him in he ranks
of tle leading merchants in his re-
gion--at least S60,C00."
Mr.. Wicsenfeld himself says: "Capi-
tai is no consideration in small
town il character is. in general. good.
Il always studied 10 mske a success
on a small capital, believing that the
smaller town has the greater oppor-
tunity," he says. 81 was in personal
touch with customers and finaciers.
and, in general, more in the public eye
than could have been in large city.
Then / have sought - treat my en-
ployes well. and to give a square zeal
to customers and everyone i came in
contact with" t.t
He carries shoes. hats, ladies' ready
to-wear. mems clothing. dry goods !;
has. n fact, small department store.
A couple of years exp gienee IN a
large wholesale house is the best sort
of training young man an have il
he hopes to embark - merchandising
for himself. This is true especially
when such experience can be gained in
positions that bring close personal CON-
tact with the constant flow of outside
merchants who come from every direc-
ton and from every ty.e Of COM
munity, to buy. The young man who
serves n year or so in the credit de-
partmen.e surely gains C. wonderful
background-provided he makes full
use ot his opportunities Cor observa-
ton and analysis of Guccess and fail
ure. .t
Mr.. Wiesenfeld took to Idatel with
him certain fundam entail which gave
him n decided leverage.
"Honest value" he says: "no mis-
reprcsen .ation of any kind; money
back il not satisfied; adjustment of
all reasonable claims: customers al
ways right at any time: Sc vice to my
community. Trent every one at every
time as you would like to be treated
yourself. ANY merchandise bought at
eithc- of NY stores can be exchanged
at either