The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1923-01-17
WlLLYS-KNICHT COUPE-SEDAN
COMBINES SEDAN CONVENIENCE
WITH COUPE SOCIABILlTY
Newest Creation Introduced First at the New York Auto.
mobile Show Completes WHY'S knight 1923 Motor Car
Styles which Eclipse All Previous Achievements

Matching in every beautiful line
and mark Of luxurious comfort, the
wonderfully quiet. efficient motor
under the hood. the Wil!ys-Knighl
cars displayed at last weeks auto
mobile show, present new motor cal
styles which eclipse in originality
and refinement of design all previous
Willys-Knight achievements.
ne new WillysKnight coupe Sc
dan. introduced last week for the
first time, completes the WHY'S.
knight line-a car Of. exceptions
grace and beauty, combination OF
fine workmanship and design, and
economy Oft operation.
Also exhibited is the seven-pas.
senger sedan-seven passenger in
comfort and convenience, but minus
the usual seven passenger heaviness
and expense; the five-passenger Sc.
dan; the four-passenger coupe; the
seven-passenger curing car: tne
five-passenger touring car; and the
three roadster
The Coupe-Sedan
The Coupe-Sedan-an innovation
combines the chummy soc,ability OF
the Coupe with the convenience OF
the sedan. an entirely original body
creation of steel for the most dis.
eliminating motorist.. s,c
Both front and rear. seats are full
size, ricnly upholstered, in mouse
colored velour and deeply cushioned
with springs and hair.
Doors both front and rear elimi-
nate the Inconvenience Of folding OF
emergency seats and provides equal
comfort for. hosts and guests in a
big, roomy body that holds five pas
sengers with comfort, giving the
comfort of the Sedan with the
friendliness and coziness of the
Coupe. Front windows lower entirely
out of sight.
The long cowl and hood, adorned
with nickel plated radiator saell
and nickel plated head lamps of bar
re design and nickel plated bullet
cowl lamps, give an appearance of
a car that is light and feet, yet ade-
quate for a family. 1t is painted a
Willys-Knight blue on cowl, hood
and body.
Only the highest grade water
proof top material is used, in keep
ing with the dlstinctiveness of the
rest of the car. Aluminium kick-pads,
added to the running board are an
ether little touch Of refinement. In
terror instrument fittings and ap-
pointments add to the general feel
Ing Of comfort and luxury at mod
crate cost. a large trunk of ade-
quate proportions is provided in the
rear. Il
Triumph Of Engineering Skill
The coupe. and sedans, both five
and seven-passenger,f show to good
advantage one feature in the WHY'S
Knight Extraordinarily low under
slung rear springs Of chrome vana-
dunn steel, making possible low CEN
ter of gravity, with the consequen mt
ease of riding and freedom from,
side sway and skidding on curves.
The Willys-Knight cars impress
one, upon study, as triumps of en-
gineering skin. From whatever view
point they are studied, they live up
to the marvellous motor under their
hood.
No car in America is easier ia
steer. Only one car in, America, and
1t costs three timeat~s much as the
Willys-KMght. can boast Of the same
front axle construction. The fatigue
Of driving is eliminated by this one
stroke Of genius. Women find the
Willys-Knight an unusually easy
car to handle. IL
The rear axle. always the second
most important unit of any automo-
bile is q decided feature Of the
Willys-Knisht because Of its rugged
construction. The housing is of tae
pressed steel welded type and is de-
signed to withstand many times the
maximum load. The axle shafts Of,
the Willys-Knight do not carry Inv
of the car weigat-the load is all
carried on the heavy tubing. the
axle shafts performing only the
function Of propelling the car.
Nothing mas been overlooked for
the comfort and convenience of the
passengers. One sinks, into luxurious
cushions as in an easy chair. In the
closed cars, windows are raised and
lowered with ease with a crank TYNE
regulator. r
The interior color schemes in the
closed cars are rich and harmonious.
while the finish Of the interior me-
tai work is practical and. attractive.
Refnements Add to Beauty
Externally there have been several
refinements perfected that will add
thousands Of new friends ito those
who have had long service with the
car whose motor-"improves with
USE" !. -
Tne .nickel-plated barrel X cowl
lights. now standard equipment on
all Willys-Knight models, add ois-
tinctive appeal, as does the nickel
.