The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1923-03-03
PREDICTIONS
MATERIALIZING
Demand from Dealers and
Public at Various Aut0mO.
bile Shows Substantiates
1923 Production Plans

The year 1923 promises to be h
year Of big production for WHY'S
Overland, Inc, Toledo, Ohio, as evi'
denced by the unparalleled success
this company has experienced in re-
tail sales at the automobile shows
held in January and the~frst part Of
February.
At seven shows, 1868 direct retail
sales were made. Of this number,
the Toledo show registered 1856, Buff
falo 1879, Cleveland 1876, Detroit 10l.
New York $50, Minneapolis LAT, and
Chicago $40.
Toledo had n remarkable opening
night on Feb. 9Th when 70 cars were
sold at retail, while in Minneapolis,
90 retail sales were made during the
first two hours of the show, one
salesman selling six cars.
At the conclusion of this show.
President A. c. Barber of Overland
Motor Company, the Chicago Branch
O fthe WHY'S Overland Company, an
nounced that the entire Chicago City
Dealer Association sold ut retail 5l9
cars which is remarkably strong ap-
prevail on the part of the public, Of
the new line of models introduced in
January by the Willys-Overland.
An interesting feature Of this Chi
cago record, is the performance of
r. A. Limbaugh of the Central Gar
age and Machines company at May
wood, Illinois, suburg of Chicago.
a.. Vyaol- Mr.
Limbaugh sold AS cars at retail.
which amounted to rs per cent of his
1923 car quota.
That same week, David Gordon, one
of the dealers operating under the
Chicago branch ordered an entire
train load of WHY'S Overland cars,
which were delivered under strenu-
Gus circumstances; owing to weather
conditions at that time, when train
traffic was badly tied up.
To aid dealers, in making immedi-
ate deliveries Of cars, a special train
of seven Pullmans was chartered
during the Chicago show and 479 men
were taken to Toledo, to drive back
like number Of cars.
simultaneously the Willys-Over-
land company Of Chicago, placed ali
order for Jap cars, which will take
care of immediate deliveries by deal
ers in Chicago territory. While the
New York branch Of WHY'S Overland
sold 23O cars at retail, during the
Grand Central Palace show, and con.
stituted a record for the metropolitan
area of New York City.
Chicago surpassed New York ant
more than doubled that record.
This is wonderful showing con
sidering the disagreeable- weather
conditions which prevailed while the
Chicago show was in progress.
Toledo Raises Mark.
In the home town Of the WHY'S
Overland Company at Toledo, Ohio
some exceptional automotive mer
chandising was accomplished during
the early part of the year, which onl!
proves that Toledoans have ever,
confidence in their home product.
In one and half months time tn,
Toledo branch sold 572 cars at re
ltil, "HiSh SoSOiS SSC oP - hS" H'S
water mark in auto sales, for a like
period. Nothing like this has eve,
before been done by the hone
Branch.
In 1922, the retail sales of tn
Toledo Branch totalled 1926, an,
from this figure it will be seen tina
in about one-tenth of the time Tol
edo has registered about one-thir'
of the 1929 sales substantial evidence
that this year will greatly excel al
previous years in the history of tn
: Toledo Branch.
Dealers are enthusiastic over tn
1928 models and notable activity Of
the Pacific Coast, has resulted in sew
eral train loads Of Overland an
Willy-Knight carl being sent through
:. to Los Angeles with all speed.
On January Is " train load of a
cars of Overlands and Willys-Knight
left Toledo arriving in Los Angelo
on January 80, making the run il
seven days fat.
The prediction was made late i
1922, by executives of the WHY'S
Overland Company that 1923 woul
prove to be an outstanding year 70
the company.
Comprehensive plans were formu
lated to increase and speed up pr.
duction at the Toledo factory, an
from the beginning of the year, dc
many from dealers and consumers Q
automotive transportation has bee
so persistent, that there is not
shadow of doubt but what the 1872
plans will be amply justified.
Sales to date prove this, as show
in a review of situation just pre-
scented.
Why's Overland manufacture tw
cars, the Overland and the WHY'S
knight.
In 1922 the new seven passenge
Wills-Knights were added to the Ii:
of models, and met with instant al
prevail, supplying as they do all tn
comfort and freedom of a seven pa!
senger acr, without tn eusual seve
passenger car weight.
This year, an innovation was pr
before the public, in the creation I
the Coupe-Sedan Willys-Knight whic
: is attracting commendable attention
This new model is the last word j
an harmonious combination of supe,
class coach work, tasteful interit
appointments and sturdy mechanic
construction.
It happily associates the chumm
sociability of the coupe with the con
fort and roominess of the Sedan.
With this addition to the Willy
Overland string OF models, the con
panY is Sunnlyinp the renni relnan