Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1923-03-01
HOW 10 BUsINEss7

!
Wnen man elects to impress t1s
| aoria w.tn his individual aEh Inside
| information on Industrial condItlons
.nd banking, he invariably begins py
| ak,ug a crack at the so-caiied OpLl-
mists.
lasCea TO Babson ''The reason
NAT the various campaigns to cheer
az business have failed, 81 because
Ill The early part OF an area Oh oe-
preston, business needs Something
more than cheering up. THESE PERI
ods OF hard times are not mercy
state of mind;-they are the result
OF excuses, the same as a speIl u
sickness. They can be cured only
by first removing the causes. 80
called sunshine and boosting cam
,,aIgns are as futile as trying 70 cure
p4.ienl with slimuiants wnen wnae
ne needs is a dose OF physic!"
N the lirst place, Mr. Babson'
d. npaigns 70 cheer up business" have
400 tailed.
Neither have the individuals in
90 ested advanced the idea that nara
lines Is merely state of mind.
10 appear ridiculous, let US assume
mat the thinking people Of this couh-
ny all abandon state Of mind ana
settle down in the middle of the
desert OF despair. Let's all tain
failure, think of failure and act like
| 4aIIuTes.
Lets get Mr.. Schwab to proclaim
the swan song Whats the Use OF
Anything? Nothing at All! Let's have
every pig business man, including
hot n
Cd Tor a panic. Let's get all the Off
| te OF the Chamber OF Commerce ad-
81 Using adversely and every busi-
.ioss and professional man bowling
naTd times Let's telegraph, tele-
yLOne and write everybody every
: Were, that we are discouraged and
about to quit.
out why continue this idle chat
u! The facts are that the mil
ion dollars worth of boosting, -
S4en boosting was badly needed, can
not be called failure.
Strong Undercurrent
| The facts are that now there is a
strong undercurrent throughout the
country in the direction of industrial
recovery.
4AE AGiGtS al ludl DQALt IL IL <
er 90 per cent more than last year.
-Od remember the slogan of Ro-
which read: Buy, Build, Work,
ea-e a Job for Every Man. Pros
~ ly for All
All. Eabson! Would you have this
paigl read: Don't Buy, Don't
5.AU, Don't Work, Discharge Every
t-4n. Failure for ALP?
Lne iacts are that the latest re-
now a greater volume in busl-
ln over nfty cities.
hla las prompted the New YORK
s-eY4ous Company to plan to e1-
no ) 100000 in new buildings
DId faIIure do this?
WHAT has prompted the public to
ID-T ; million dollars worth of new
-..le insurance? Life Insurance Is
ue thrift and when people practice
,lae thrift you can not call it failure
100000 Boosters
There are 100000 Life Insu1-
ance policyholders in this country to-
day, and they are all what you nigh,
call, or what Mr.. Babson calls,
boosters.
Keep cool, Mr.. Dabson. We are
paying each year 100000 for
ice.
The fact is, business failures are
decreasing.
The truth is, we are in a building
boom that has had no equal in Amer1-
en- history.
The shoe industry reports a decid-
cd improvement in business.
The iron and steel business is
steadily increasing.
Railroads can not handle the
freight.
We have beentaught the use and
the abuse Of credit, and this alone
is a big lesson.
Automobile and tire companies
have made new records.
The consumption of gasoline is a
record breaker.
The cotton mill situation in New
England is improving every day.
The great mail order houses report
Conserns like Hickey-Freemani
Company, of Rochester. are building
new and large additions to their al
ready very large plants and doing the /
gretest business in their entire his
tory.
This country has today 31,0Ot,0O0l
savings accounts.
There is a slight revival in ship
ping. There is more demand for
We have an incompatible amount
Of available capital.
We have weathered terriblei
storm, but we have not failed.
Liberty bonds have reached new
2igh figures. Tax exempt securities.
are selling in big lots.
One authority says: "Manufactur-
ng is increasing, prices rising and
formal conditions are fast approach |
ng."
Lower rents are coming soon.
German competition, the big buga-i
'oo is nothing to fear now.
Mill stock and publishers paper
tocks are very low, indicating that
iewsprint will rise to a much higher q
rices than now.
Cotton and silk textiles exports are
teadily increasing.
Exports of implements have shown S
tendency to increase.
During the last fiscal year we ex-