Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1923-07-03
BIG ADVERTISER SAYS
TINES-RECORDERG GETS
RESULTS FROM COPY
Quimby Melton Tells How Tan
lac Sales Were Boosted by
Advertising Campaign
COMPARES WITH OTHERS
Says Americas Paper Ranks
With Those Published in
Much Larger Cities


What big advertisers think of
The Times-Recorder as an adver-
Using medium, after checking
results obtained through copy in
serter in this and other papers is
contained in a letter just receiv-
ed from the advertising manager
of International Proprietames,
distributors of Tanlac. This let
ter written by Quimby Melton,
from Atlanta to the advertising
manager of The Times-Recorder
tells the results of his checking
and praised the cooperation Civ
en- advertisers, as follows:
l want to thank you for the
splendid cooperation you are
giving my company. We have
been conducting a special sales
campaign in Georgia for several
months and the Times-Recorder
was one of the daily papers we
selected to help us 'put it over"
You have done your part by
giving US good position on copy
and | know you will be glad to
learn that Tanlac is selling in
Georgia as never before. We
are firm believers in printers
ink" when used in newspapers.
We know it pays. Our business
is far beyond the experiment
stage and we use only those pa
pers that produce results for US.
| want to congratulate you on
the paper you are getting out.
We use some 1000 newspapers in
our campaign and spend over
$1,200,0O0 every year with them.
Our advertising department is so
organized that we keep close
check on the papers we use, as to
circulation, pulling power, and
some people might think fool
ishly of the general character of
the editorial columns of the pa
per.
We have learned that a mighty
good way to judge town is by
its newspaper.
] have been keenly interested
in watching the development OF
The Tinies-Recorder under your
management. | have had the
checkiltg1 department Of our. conl-
pany place it with a dozen or
more papers published in cities
the size of Americas on my desk
every fnorning. | have made a
study of these papers and | want
to go ON record as saying that
The Tmes-Recorder would d.
credit to. a city of twice the size
of Americus.
haze been conducting this
little Experiment" for some two
months now, and | have studied
| would say, at least 200 daily pa
pers from cities Of 10000 TO TO-
600 population.
The Times Recorder ranks with
the best and is head and shout
ders above most of them. Your
paper is well printed, your make
up is excellent, you carry
raft" of local news without
sacrificing the most important
telegraph items, your ads show
THAI considerable time and study
is given to make them attractive
Your editorials are sound. All
in all The Times-Recorder is a
corking good newspaper and
Americas has every reason to pc
Lroud of it.
| might also say that l have
been keeping up with the Times
Recorder for over 10 years. At
one time, as you know, | was edi-
itor of the paper myself. | do
not hesitate to say that at no
time during the 10 years has the
Times-Recorder been nearly as
good a paper as it is today.
But | often wonder if Americas
appreciates your paper. Do the
people of the city realize that
your payroll each week is large
and that you are one Of the
largest manufacturing concerns
in the town.
venture to say that the Cham
Der Of Commerce, the Rotary
Club, the Kiwanians, the Lions,
the city council, ct al would hold
special sessions to invite a manu-
featuring concern, with a pay
roll no larger than yours to
Americas. They would more
than likely vote to exempt them
from taxes, to give them free
water, etc.
Are they helping You make the
Times-Recorder even better than
it is?
Best wishes,
QUIMBY MELTON,
Adv. Mngr.,
International Proprietaries, Inc.