davidaulloa/AmericanStories huggingface dataset:
New Britain herald., 1923-01-27
About Retailers Growing Mass
 and the Dwindling Class

Just the other day paint and var nish dealer in California wrote to a manufacturer in the Middle West whose name is known through national advertising wherever varnish is used, We are discontinuing our other lines and hereafter will center our efforts upon (mentioning the name of the makers product) because the demand is for it."
 About the same time printer in a northern Ohio city was telling his pap per jobber that thereafter he intended to standardize on certain nationally advertised make of bond paper be- cause everybody knows it, and it is so easy to sell"
 And druggist who carries packaged chocolates stated that he stocked only the nationally known makes, with the exception of one make well known To- cally, because all he had to do was hand out what the customer asked for and take the money.
 Ten years ago-yes. even fve-the manufacturers salesman who went around to the trade and talked about his firms national advertising was like ly to be met with the statement that it would be lot better if his concern took the money it was putting into ad- vertising and used it to enlarge dis counts to the trade.
 Today, the fact that he is real na- tional advertiser is tremendous asset with the trade to any manufacturer, and his salesmans portfolio of adver- Using is as important as-very fire quently more important than n his sample case.
New Britain herald., 1923-01-27
BIGiN HERE TO-DAY,

JOHN HAAAoN, wealthy FaRef owner, his blind wife, BELLE, ana their beautiful daughter, VAT. lirs happily together in HaRnans won, deFful ranch home, Paradise, Hanr non, the greatest power lR the mesas country, loved by his Family and hated by his neighhaFs, is the richest land owner in that section, His wondroas Red Brood Of horses is Ihe envy of all ealtlemen,
 In Hnnnewell's store in Santa Ie. sndra, nearest town 10 Paradise ranch, a game is running,
 RRipEAAN, man Of mystery, wins steadily until q stranger. accompanied by band of hoFsemen, appears.
 The stacks of gold al Ilrideman's hand pass gradually to the strangers side, LaLo SANCHEZ rose of Santa Leandra, watching the game. pro. poses that BFideman stake her 10 the stranger,
New Britain herald., 1923-01-27
D ARgR c @-

sundEy beneath inc high blue sky,
 only tsedstaT aeF0ss the fence in 2 separate field grazed in aaietness, nR- mindful Of the FamplRg creatures that came and raced alaag the fence with lifted tails and snaFtiRg n0siTlls,
 lie had no need Of hlnsleF, Of wind ness,
 Lillls he cared for the Red BFsad's challenge.
 lie was the king and his behavior was fitting his royalty,
 The hatred Of one stallion for aR- other was ia Iiedeloud's scream Of anger when he passed, hut he had never been known ta answer il, II was as if he felt a mighty contempt for the wild red horse, bit smallei than himself, not so dark in color. heavier and Of less speed,
 "Redelond hates tn king" said John Hannon, smiling. Hut Redstar dent know he's on earth, It's the heart O the thoroughbred in him, tn
New Britain herald., 1923-01-27

Nids ranch saFd and sailed away
 down across inc legels with Val in the
 saddle, her father sometimes stood aRd watched them with such a look of pride as King might wear hehaidr ing his domain from the meuntain l0ps,
 And Nai, loase in the saddle as an Indian, shot through the soft hlue atmosphere like holt, her dark eyes half elesed, her lips apart, a smile dimpiiRg in her cheeks, drunk to the heart on the glorious speed, the keen singing of the wind in her ears, the hnmming thunder of ReaslaE's shining hoofs,
 RedstaF himseif was no less drunk en with his avn perfection, He had run aiNays=alNaKs, since these dim days which he had nearly foIgotleR= and the open sage was ta him an ann phitheateF, There was nothing in all the blue distance to stop him,
 There was nothing in the land 10 catch him-had never been, He had run with Redeloud, and with the slim young racers Firebrahd and The Flame, and with Lightning, but al- ways he had run away from them Dawnlight had screamed and fought hit. and ragged like fury because she fell behind, had stopped and plunged and acted like a maniac, and John iiannon had never let her run again,
 Only Lightning. Of all the speedy crew, had hung on Redstar's flank for any length of time. and the master had looked at him with new interest.
 .'There's semethin' hy-ordlnary in this Lightnin' horse, Tom" he had said, "for th' Redstar's high gauge to judge by--a damn high gauge" On that sort warm day when Lolo Sanchez carried her gold down | through the gaping street of Santa Leandra and did not see the gazers for her dreaming. Val Hannon drift. . I'd down across the buneh-grnss ler- ,ls on the great red king and smiled n the joy Of freedom, the splendor Of { ner youth and the glory Of the open 'paces.
 tcontinued in Our Next Issue)
New Britain herald., 1923-01-27

"oR May s, lslT, hs came a stu- dent in the first training camp al Leon springs Texas, and remained there from May t0 July. He was then commissioned a maloF in the Texas National Guard and placed on recruiting duty. and his organization later became the isnd infantry regi- meht of the seth division, He vas next assigned as the divisional insurs anee officer Of the seth division. at tending the conference held in 0es teber ia Washington, He was later assigned as senior instructor in the third officers training seheel, Camp boNie, Texas, He sailed for over. seas service in July, ISIS, and was returned to the United States in July lsls, On october si, ISIS, he re. eelVed his promotion and was eom-
New Britain herald., 1923-01-27

instinctive knowledge that they ain, rivals-can't be nohow."
 But Lightning the beautiful gelding slim, graceful. tall and swift. gentler than all the rest. was or a nearer mette. If there was one horse on 1 the ranch that could hold candle to Redstar. it was this dark bay beauty with his mane like lady's tresses and his gentle eyes.
 But Redstar's eyes were gentler, his soft coat darker with faint black shadow drifting through it along shoulder and hip where the dim black dappes shone. his regal head higher, his nostrils smaller, more delicate, his sim legs longer, his massive withers higher.
 When Val Hannon looked at Red- star a mist of tears sometimes dimmed her eyes, a lump rose in her throat
 Tt doesn't seem possible that a horse could be so grand, so-so hu- man." she said once, Ines more than horse in all truth. There's spirit in him that's like soul"
 And she was right, for when she came to the upper bars and cupping her hands to her scarlet mouth sent out the double whistle that was be- tween them only, it was more than a horse who raised his splendid head alert enough now--lifted his flowing tail trif1e. arched his high neck and sailed away across the fields toward her-it was a friend.
 Nay more--it was lover.
 A lover who smelled of her hair with long inhalations, as if he drew the beloved scent of her into his lungs who rested his great muzzle on her shoulderfi rubbed his cheek on hers red satin on tawny velvet-who nibbled her hands with his soft lips and searched her garments for tidbits.
 When Redstar swept out from the ]
New Britain herald., 1923-01-27

missioRsd lieutenant eoloAsi ia iAs fantN. u. s, A., and continued his assignment as adlutant of the seth division.
 ''FTem March to June ISIS, he was one Of the American officers to he in attendance al the Inns ef Courts, Law Courts of Londen, England, He at. tended three sessions 0f the lectures given at the Inns of Courts and se- cured his certificate as issued from that institution,
 "Eieul, Col, ", l.. eulbersen of the general stan Of owsley's division, writing to the commanders father during the war. said, in part;
 "'lt was my pleasure to see den- eral Smith deliver in person 10 your son, Alvin. his promotion as lieuten- ant colonel of infantry. the first officer
New Britain herald., 1923-01-27

Paterson. k. 2. ephihslmalasisi, said yesterday he was mere eenndeat than ever thai the operation ia shsea he eFafted portions of a pigs sse tls- sue on the eye of Alfred Lemenosle1 0f l.sndhaFst has been completely successful.
 When DT, Morgan removed the bandases from the eyes of the youth for an examination yesterday. the eye was opened about quarter Of an inch and DF, Morgan said he sas asr tonished at the rapidiiy with which il is healing,
 4 pocket hashlight was turned on and on in the same room with the youth and he readily told when it WAS on, Lemonogies is siill very weak.
New Britain herald., 1923-01-27

Goods which are well advertised na- tionally by the manufacturer are large ly sold to the public before they ever reach the retailer.
 Goods which are not advertised by the producer must be sold by the re- taller.
 In the one case, the manufacturer has done great part of the job; in the other he has left it all for the dealer to do.
 For many articles, national advertis- ing creates an actual demand, so that all the dealer need do is to say, "You can buy it here." In other lines, the advertising identifies the product in the possible buyers mind, arouses his in- terest in it and establishes his confi- dence in the maker, upon which the dealer can cash in by his own selling efforts.
 But with unadvertised goods, the re- taller must start from scratch.
 Retailers who favor nationally ad- vertised lines believe in selling what the public wants. They are growing mass.
 Retailers who favor unadvertised lines believe in selling what they want the public to buy. They are dwindling class.
 The ranks of these latter retailers are rapidly growing smaller because most of them are learning that public confidence is the basis of successful sell ling; that quick turnover is shorter and surer road to profit than long dis counts on, slow-moving, dust-gathering goods; that even those customers who appear to swallow their selling talk on unadvertised merchandise have dis couraging way of not coming back for more.
New Britain herald., 1923-01-27
OWSLEY AND MERRIAM
 Y. M. l. CLASSMATES
Legion Commander Attended
 School With Engineer

Alvin M. owsley. national com mander of the American Legion. who is to speak tomorrow evening at the Central Junior High school, is class mate of Philip Merriam, an assistant city engineer with the board of pub lie works, Owsley and Merriam being alumni of Virginia Military Institute. the former graduating in the class of 1909 and the latter in 1912.
New Britain herald., 1923-01-27

Published by the New Britain Herald in cooperation with the American Association of Advertising Agencies THE HERALD HAS BY FAR THE LARGEST CIRCULA- TON OF ANY PAPER PUBLISHED IN NEW BRITAIN It is the Only Local Newspaper With An
 Audited Circulation
New Britain herald., 1923-01-27

of inc Texas division to bs promoted, after the battle of st. Etlenne. and | was in the shell tOFn town ef DFlee0Ft, near the Aisns. where he had been working under shell fire day and night. that he took his cath and as stunned the added responsibilities of his increased rank
 Upon his discharge frem the serHr ice, 0Wsley vas made assistant attoFr ney general of the State Of Texas"
New Britain herald., 1923-01-27

The legion commander was a lieu tenant colonel and adjutant of the 36th division. The following history of Owsley's war service is contained in recent publication of the school:
New Britain herald., 1923-01-27
PIGS EYE TISSUE HEALS
 RAPIDLY ON BLIND YOUTH

New York. Jan, sf.-Fellewing ad, ditienal tests. pr, Edward Morgan.
Evening star., 1923-05-02
There Is No
Greater Work

The world over-the home is the
most important of all institutions. 1t
is the warp thread that gives sustain
ing strength to the whole fabric OF
modern civilization.
In all countries and in all commune
ties, the availability of comfortable
homes is directly reflected by the rela-
tive contentment of the people, their
attitude toward constructive achieve
ment, and their mutual regard for the
rights and privileges of others-it is
definite measure of a nations ad-
vancement toward enlightened stand
ards of living and working
And SO it is that the modern realtor
recognizes an impressive obligation to
lead and assist his community in the
Improvement OF its home develop
ments
Evening star., 1923-05-02
new SPOT COTTON
LAW is EXPLAINED
More Universal Standards Aim of
Bill Going Into Effect on
August l.
by the Associated Press,

BY the Associated Press
NEW ORLEANS, May o-The k'ul
mer bill. passed at the last session of
Congress. providing for standards in
spot cotton transactions fixed by the
Department of Agriculture was dis
cuSSed at meeting here Yesterday
OF representatives of the bureau Of
economies. of the agricultural depart
ment and New Orleans cotton men.
Lloyd ;. Tenny, assistant chief OF the
bureau, explained the provisions of
the act, which goes into effect August
l. He said that the only COMPULSORY
feature Of the bill which is omen
To argument, is that portion which
forces cotton dealers to trade in their
cotton transactions in nothing but
American standards. He expressed
the hope that some means NAV he
brought about to create universal
standards and believed such read
Justment ultimately will come.
Representatives of tn" New Or
leans cotton exchange said the con-
tract markets in this country have
been guarded jealously to maintain
their integrity and that AZ a r"suif
I'll" buyers and sellers of cotton have
established a confidence in the. mar
kets that should not be shaken by
Interference.
Exporters predicted that chaos
would result in trying 10 force for
eign countries to accept tho Amcri
can standards and to discard terms
and standards used by them since
the establishment of cotton markets
The bureau representatives will go
from here to Texas and Arkansas and
hold their final southern meeting in
Memphis. Later they plan to confer
with cotton men in New York.
Evening star., 1923-05-02
COMMODITY NEWS
WIRED STAR FROM
ENTIRE COUNTRY

ATLANTA, May 2.-The increased
| earnings of soft drink establish
ments, as reflected In the recent re-
ports of the Coca Cola Company, are
expected today to continue, despite
the rising cost of sugar. Practically
all the larger manufacturing plants
were enlarged last winter to care
for expanding business.
KANSAS CITY. Mo-, May Pew
horses and mules are being offered
on the local market at present. The
small supply makes it impossible to
test the extent OF the present de-
mand.
FARGO, y. D., May o.-This city
has been fixed upon as the principal
distributing point for oil and oil
products in the northwest territory
by the Texas Company. Construction
of storare tanks and warehouses Will
start Immediately.
NEW ORLEANS. May 2---Ahout
10000 bags of rice have been sold
recently by the members OF the
American Rice Growers Association.
The association, which acts as mar
ketinS agent, claimed today to have
maintained Il price of S37J for ones
and twos blue rose milling. AS com
'
into operation.
ST. PAUL. May 2.-Sales OF farm
! implements and equipment through
out the northwest this spring have
been IS per cent larger than in the
spring of 1922.
BOSTON, May 2.--Nearly all the
woolen and worSted mills of New
England are working at capacity. Re
hiGhar. .
for cotton and wool have not yet been
reflected in the retail selling prices
of cloth. 1t is understood most mills
are pretty well covered with cotton
up TO July.
EAST LIVERPOOL. Ohio. May o.-It
is reported among pottery men here
today that Germany is far behind on
orders for plain white dinner sets
and 1t is generally believed that Il
strike of pottery workers is imminent
in Great Britain. American potteries
are working at top speed.
| PITTSBURGH. Pa May 2.-While
| ii has been customary for makers to
| name prices for Il SiX-month period.
the demand for tin plate is so strong
/ today and the cost Of production has
| mounted to such an extent that mills
| are taking orders for delivery not be-
yond the third quarter.
CONNELLSVILLE. Pa. May 2.-The
| coke market continues easy. Spot fur
| mace coke is obtainable at ST to S65B
| and foundry coke at 81 and $50.
: MlNNEAPOLIS, May o-Nehicles in
! this state Will he taxed an av-lage of
| Sl6.44 each under the new rates fixed
| by the, 1928 Legislature, This com
! pare" with an average at 81. last
! year
Evening star., 1923-05-02
HIGH.GRADE: MAN

Local executives of national proni-
nence will give exceptional cooperation
TO ex Army or Navy officer Who can
give whole or part time as assistant
In placing dividend-paying stock of
New York financial concern. Active
man. though inexperienced. may be ao-
ceptable. Address Box l40-P. Star Of
fee.
Evening star., 1923-05-02

This obligation many realtors OF
today embrace as an opportunity
through which they may acquire the
deep satisfaction that comes to men
when their profits are tempered and
justified by accomplishments OF merit
The realtor takes an active part in
residential zoning regulations in home
tinancing-in dwelling construction
He is interested in that practical phase
of architecture which looks not alone
for the finest in character of design and
the greatest convenience and comfort
IN interior arrangements and oppoint-
nents but also for the lowest production
costs which will accord with these con-
siderations.
He seeks to encourage and substan-
tally aid all proposals when the end in
view is to stimulate the mental. moral
and physical health of the community
through the betterment OF homes and
housing conditions
Evening star., 1923-05-02

MlNNEAPOLIS, May 2.-Nehicles in
! this state Will he taxed an av-rage of
Sl6.44 each under the new rates fixed
by the 1928 Legislature This COM
pare" with an average Of 81 last
year.
Evening star., 1923-05-02
PHILADELPHIA. April 8. 1928.

PHILADELPHIA, April 8. 1928.
The annual meeting of the stockholders of
tn. LANSTUN MONoTYPE MACHINE COM
PANY will he held at the Eiks' Home, corner
Prince aud Royal SIS. Alexandria, Va. 1T u
o'clock noon on THURSDAY, the Sd day Of
May 1873. for the purpose Of plecting 4 board
acting upon PROPOSED amendments 10 Article
VI section l. and Article l. Section III. of the
by laws permitting any vice president In the
abs nee. Of the president. To sign checks stock
certificates. etc, and creating and defining the
duties of the Office of assistant secretary, and
81 trausacting such other business as may
r,roperly come before the meeting Transfer
books will be closed on April 13 at O'Clock
pm. and will be reopened on May at 10
o'clock a m BY order of the hoard OF directors.
W ARTHUR SELLMAN. Secretary.
Evening star., 1923-05-02
Pause In Business Expnnsjon

NEW ORLEANS, May tSpeciaD.-
Failing commodity markets, with cot
ton most affected. have brought about
q pause in business expansion
throughout this section. Merchants
all over the state have been appre-
hensive OF the effect of governmental
action on business, and the result NJ
constant agitation in some news
papers for def1ation of prices. They
are not disposed to mako contracts
ahead until they are assured that tho
0ory or lS2O Will not he repeated The
Evening star., 1923-05-02

KANSAS CITY. Mo-, May Few
horses and mules are being offered
on the local market at present. The
small supply makes it impossible to
test the extent OF the present de-
mand
Evening star., 1923-05-02
Bigger Sugar Crop Predicted.

san FRANCISCO. May Especially
Officials Of the coast sugar com
Danies said today that definite figures
regarding the Philippine sugar crop
may have the effect of lowering pres
ent prices. 1t Is estimated this years
island crop Is double that OF last
year, which exceeded 100000 tons
About half of tho crop goes to the
government in payment OF loans on
sugar centralS.
Evening star., 1923-05-02

CONNELLSFlLLE. Pa. May THE
coke market continues easy. Spot fur
mace coke is obtainable at So to So 50
and foundry coke at 81 and 500
Evening star., 1923-05-02
Sugar Speculation Checked.
street Railway Earnings Grow.

Tho Minneapolis street railway today
reported Il net profit Of $1So.000 per
month for the year 50 far. compared
with a profit Of $4,000 per lronth in
thc corresponding period last year
The St Paul street railway showed
An increase OF $4,000 over the first
part of 1922. Minneapolis will appeal
June to the state warehouse and
railroad commission for II reduction
In street railway fares from to 5
cents.
Evening star., 1923-05-02

FARGO, y. D., May o.-This city
has been fixed upon as the principal
distributing point for oil and oil
products in the northwest territory
by the Texas Company. Construction
of storare tanks and warehouses will
start immediately.
Evening star., 1923-05-02
TREASURY CERTIFICATES.
Quotations furnished by Redmond 4 Coz

delay in the planting of cotton and
rice due to the excessive rains and
the shortage Of farm labor. also tend
to make the country merchant care
full
downright 1929
New Britain herald., 1923-05-31

On bases New Tars ;. Rraaalyn ias hss.
m rails, - J, Barnes T. n.FkaFmaR
HaiaFe q struck ant n.y. Ryan 2 hiaksFr
mar 3 hits "a !, aaFRss la 4 IS in-
RiFss JannaFa In - RysH In s.
pisksFmsR IN SIS Decatur IN :r2
man 20 cenHslli. Wild pitch, p!eksfmAH
CaieFA, ginnins pitcher RsaHl las.ns
pitcher, hifkAFmsH, umpTes guiglsy and
rsrmah, tine. aat
New Britain herald., 1923-05-31
A. B.,tsd faF Edwaras Ia ssh,h.
lhieaxa.

Two fase hits Brewer Mssll sshslk
Hooper three base hlls shssis Mssiil
saCriires, Mcclellan, =, Sfwsll isVsFstts.
Palki double plays, TILE 90 Wsmhy 10
Brewer, srhslk % shsely, KaMm 70 cell
lins 10 shesly isft on bases, Cleveland {,
chicago o. bases On halls or A'hie
RahHh ! struck aui, By l.sNsFsite / I'd.
wards q hits Of Fhls In 4 Edasfds 1
IN :, Boone In ! lNsiRg pitcher, THE
umrrss Connolly ana nFMsbgs time. 81.
New Britain herald., 1923-05-31

S-Ba;ted Tor pumoyl'eh in seventh.
sg;ted :nr Keen III ninth.
rhi'aEo .....,............ 100 0fa bn0- .
Pittsburgh ............,.. 500 ~ 0Fz-t0
Two base hits. stats O'Fafreu. Magau.
Vile, Schmidt, Heathcote Bisbse; home
run, carey, stolen base, Carey? SACRIFICES.
Grimm ?, cooper Carey. double plays
Hollocher firanthaw and ia.tuett; Marsr
vile and Grimm Granthsm and Hartnstt.
Adams ami lIartre,t; loft ga bases CHI,
cago :, Pittsburgh - base on balls on
bumof!eh ;. OF Cooper . struck out By
Dumoy!ch !. By Cooper =. hits or AID.
ridge in no innings (none OUT in Hrstp
Of Dumor!rh !? in s. OF Keen. In ..
losing pitcher, Aldrdge; uniiires, McCor.
mick and Hart; time 80.
New Britain herald., 1923-05-31

Asn IiFilala HiEh,

FWa hass hils Rsynslas Weir. Asn,a
three hass hits fsfleT, hams EuH Bfasls
sla.sA bases Beagle Wslrh, HlsTps . sac
FihfE iHn 2 MaEatss cunniRgham. Weir
lsft on hasss Hartford li.sh ) Naw Rrit,
ain hish q hass en- halls, on AAaalas
lEsN siTae8 cut, ~ MsIalas z, GfaY s
Van oFieR g. hits, ~ Msaolss & in : ia.
HiHgs iRans eur in third, ~ Van nraaR
~ I Innings Elld pitches, GRAY :, Ma,
Iplss halls Van oFdsEs passes bail
WelCh, losing pitcher, Assalas,
New Britain herald., 1923-05-31

Two bass hll, Reuemlsy stolen base.
duncan. saEg.aEss CAvsney. Roash. Dun
can anpbls plans, FreigAu TnpoFreF and
HoHem1ry :, k.sey, hargFase and Dau-
9eG, Aaaes .epogce. and Rn,tnmisy; lsf,
on bases, Cincinnati. 3. ~. Log.s :. bases
on hsAs, 81 R!sey ;. on Hs!ne. ): struck
out hy R!sey 8, by Ha!nef hits. OF
hA!ass en- : innings, 81 pafssoi ! In 1;
VIA pitch. h!Aegl passed bait, Ainsml,h.
!esng p.leses, HA!Res umplres. KLEIN and
Wilson: sine. SO.
New Britain herald., 1923-05-31
White Soy and Indians Split

Chicago, May 31.--Chicago hit Ehle
and Edwards hard Yesterday and de-
feated Cleveland to 2, thereby get.
ting an even break on the holiday
bills. the Indians having won the
New Britain herald., 1923-05-31

New York.

X-Batted Tor necatnr IN sixth.
Sx-B atted for Fourier IN ninth.
xxx-Batted for Jonnard in fourth.
BROOKLYN .............t.... 0io sol 00i--s
New York ............. 600 $40 llx-e
Two base hits, Bancroft .: three base
hit. T. Griffith; home runs O'connell,
Groh; sacrifices Smith. Groh, Ryan Wheat;
double play, McCarreu and Deberrv: left