Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1923-01-25
OUTLINES STATE
DAIRYMEN PLAN
Great Business Building Con-
ference Will Be Held at
Madison Feb. Q

Milwaukee, Wis (SpeciaD
Wisconsin dairymen meet at Madison
on Feb 2, to organize a cooperative
movement for the merchandising of
quality dairy products at the best
price to the farmers, it will be sug-
gested that they organize under the
name of the wisconsin Dairy Mer-
chandising Corporation. With this
name will be submitted for approval
of delegations WI'om many counties a
complete working plan already formu-
lated by the committee which has TAX
en- first steps to unite dairymen in one
great business building, money making
enterprise,
It will be proposed to organize the
Wisconsin Dairy Merchandising Cor
pOration on q non-stock, non-prof1t
basis. The purpose of the association
will be:
First-To develop better merchan-
6Izing system for dairy products which
shall include organization, standard
ization, packaging, labelling and adver-
Using.
Second-To assist state supported
agencies in organizing groups for the
production of high quality dairy prod.
ucts.
Eventually to return to the
farmers engaged in the production of
quality dairy products all the financial
returns over and above legitimate
expenses of merchandising.
Elect Directors.
The number of directors will be
seven, all to be elected by members
of the Corporation. Four of the direc-
tors viii represent the dairymen, and
three the Wisconsin Bankers Associa-
ton, which has raised a fund to in
terest farmers in the biggest coopera-
tive movement ever undertaken by
any group of producers.
No promoters will be sent out to
collect money or memberships. All
expenses will be met by existing or
CARNATIONS insofar as collecting
money is concerned. Officers will re-
ceive only actual expenses, but it will
be necessary to employnan executive
secretary who will work under direc-
tions of the executive committee.
Headquarters will be established in
Madison.
The association will be financed in
this manner:
First-By an initial loan of $4,000
from the Wisconsin, Bankers associa-
tion which later will be repaid.
Secondly pledges from dairymen
of one average days milk for the
month OF June, 1923, and 1924, to be
used in carrying out the purposes
enumerated
Contributions from bankers,
businessmen and others who are in
sympathy with the movement.
It, is proposed that at least 10000
dairymen shall join the cooperative
movement in order to set it in motion.
Indications are that this number, even
a larger numbers will sign UP in the
drive which will be started at Madison
Feb. 2.
Businessmen Interested.
Bankers and businessmen are as
much interested as the farmers in the
plan for the reason that the business
interests realize today, as probably
never before, that the purchasing
power of the farmer must be restored
before the country can get back to
sound business basis. Therefore, they
are offering their business judgment
to the dairymen so that he may get
The money collected from dairymen
will be spent to make money for
dairymen. Wisconsin is first among
the dairy states and yet not all dairy
ing is profitable, due to the fact that
too little attention has been paid to
merchandising, advertising and mar
keting. Money contributed by patrons
of cheese factories will be used in ad-
ver+ising cheese; money from cream
cry patrons in advertising butter;
from fluid milk in advertising and in
creasing the consumption of fluid
milk.
Representative dairymen, business
men and bankers will form county or
district organizations to carry out
county or district programs in accord
ance with the plans of the board of
directors.