Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1923-03-09
EFFECTIVE ADVERTISING
FOR j. OF N. MEMORIAL
MEETING WITH RESPONSE

SO effective has been the weekly
advertising in the daily and weekly
newspapers Of the State, of the Uni
versity OF Maine Memorial Fund
Committee, in connection with Its
campaign to raise 100000 for a
memorial Gymnasium Armory. that
already favorable comment Is coming
to committee headquarters daily,
showing the interest Of a vast num-
Der OF alumni. former students and
friends Of the University in the cam
paign which will be actively launched
from q solicitation standpoint on
April 2.
Response to the series Of weekly
talks which have been numbered
consecutlvely and addressed to the
Universitys large alumni body and
its vast circle Of friends has not been
confined wholly to within the State,
for in a recent issue OF Printers Ink.
the Well-known Journal of advertis-
ing, the advertising feature Of the
campaign was discussed edtorially.
and a reproduction of Advertisement
Number Four, by What Standards
Is University Judged" shown.
Printers Ink is the bible" OF the
advertising men Of the country and
this publication was quick to speak
layout, and well-worded appealing
interest Of the advertisement issued
over the committees foot-nOte in
connection with the campaign.
When the early plans Of the cam
paign were under discussion 1T was
decided that the best way to reach
the alumni, alumnae. former students
and friends Of the University. would
be through regular paid advertising
in Names dailies and weeklies, pre-
senting a series of talks" on the ac-
cOmplishments Of the University OF
Maine in the past, its needs for the
future. and later presenting the plans
for the campaign. The advertise
ments or talks prepared by Univer-
sity alumnus, have received approval
OF the committee, and released week.
ly to the daily and weekly news
papers Of the State who have circu-
lated to the alumni the message OF
the University and the campaign
to arouse interest and to make more
easy. the work of the field workers
as they take up the duties of solicit
tation for the fund next month.
Ten talks have been published to
date. The subjects have been con-
fined to the accomplishments OF the
University, it's relation and it's re-
sourcefulness to the State and Nation
and its plans for further develop
ment and greater benefit in the
future. Three more weekly talks
VIII be spread through the pages of
the state Press and these will lave
more direct bearing upon the cam
paign itself. on the Gymnasium
Armory Memorial, and the need for
hearty response when the opening
gun OF the active campaign is fired.
Advertisements appearing up to
the present time have explained to
the alumni alumnac. former students
and friends. the new driving force
at the University. personfied in the
new president. DIR. Clarence c. Little.
They have presented the matter Of
state Ownership Of the University
or Maine, explaining that the. insti-
tuition is of State parentage and
heritage by reason of deed recent
~ discovered. Another talk has
SHOWN the Cniversity's position in
me educational life of the State: the
. rourth advertisement presented a
clear ard concise argument as to the
standards by which University
. tshould be judged while another
raised the ever important@ question
, or Who Shall Pay for Education"
CT u'IiS tfit tHe state and Nation
would be the loser if the parents of
boys and girls in attendance at the
state institution were obliged to
foc- the costs of maintaining its
ciassrooms. halls. and dormtories.
me fundamental subjects Of nom
technlcal nature and the necessity of
including them in the curriculum of
me State institution We're discussed
IN Advertisement No. Six under the
title "Yhe Value of the Three RS"
which showed the necessity for in
Guiding these courses in the Univer-
slty program. and the provision made
mat they must be included, by the
Morrill, Act.
The Cniversity's accomplishment
in the promotion and DEVELOPMENT Of
agriculture through it's College of
Agriculture. Experiment Station, ex-
tension service and boys and girls
club work. was taken up in summar-
lied brevity in still another talk.
Advertisement Number Eight dis
cussed "The Old Red Schoolhouse."
showing. that to meet the present
day demands. large teaching force
Of experts. buildings. and the most
np-to- date equipment is necessary
TO properly equip the student Of to-
day with the knowledge necessary
graduation. The necessity Of trained
mon for community service has been
taken up in advertising form in last
weeks talk. while this weeks prep
aration speaks of the work of the
College of Technology in assisting in
developing the State industries.
through its experiments on road
building. road materials. chemical re-
search. pulp and paper making and
other branches in mechanical and
electrical lines.
Advertising matter to be present.
| cd the readers Of Names papers
within the next three weeks will show
the need of the Gymnasium Armory
and the value of Physical Training:
will show the response given to the
University in the past and hope for
continued response by former stu
dents who did not realize the full
benefits Of a four year course to
degree: and will call upon the alum
MI alumnae, former students and
| friends to respond generously when
approa ched to contribute to the fund
for the Gymnasium Arnory. the i'm
pressive tribute to those sons of the
State institution, who paid the SUI
Ut