The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1923-06-07
AID CLUBS HAVE.
HOT ELECTION
CONTEST
Fight Against Lou {. Holland
for President Looms-WomenH
Speakers Topic.

ATLANTIC CITY, N. r., June ~.
A new fight against the election Of
Lou e. Holland, OF KAnsas City,
Mo-. to the presidency Of Associated,
Advertising Clubs OF the World,
doomed today at the final session Of
the advertising mems convention.
Holland, supported by the news
paper advertising groups, Is being
opposed by, forces under the leader
ship of Judge Allen Frost.
Frost. 1t was expected. would put
the name Of Joseph Meadow, Of De-
trcit, president OF the Direct by Mai.
Advertising Association, before the
convention today. Holland was orig
inally opposed by Homer J. Buck
ley, Of Chicago, who withdrew.
Women have been admitted to the
banking world because 1t has been
found that they could bring to It
something that 1t did not have be-
fore, something that they as women
could give, such as atmosphere, n
bigger clientele, intuition in credit
matters and q wise slant in judy
ment, Miss Anne Seward, manager
Of the wo1nen's department Of the
Hamilton National Bank, New York,
told the Financial Advertisers Assoc
ton with the world advertising con.
vention.
The speaker expressed the belief
that q women loses coinmensurately1
as she attempts to ape man in
dress, manner or activities. while
the greatest compliment that seems
to he paid to sane, ufltempera-
mental, balanced woman Is to tell
her that she has the mind of
man, do not myself think she has
to continue that sirnile any further
than the Uranium, said Miss
Seward.
Advice for Women.
The only way for women to sue
coed Is to play q womanB part, she
believes, and II Is for that that the
banks have taken them on.
ITO be sure" she says, I'VE have
to bow to the West in its broader
recognition of women in banking,
for there women have been named
vice presidents and even presidents
Of the banks In which they work. II
In New York there is scarcely a
bank Of note that does not have a
Woinan's department, managed by
q woman, for women, where women
may get advice and information,
OpcA dGGOWA4e0 dA1 SOAAuN1e eASAk 80
vestments.
It has been found that more than
so per cent OF the deposits Of the
uptown banks Of New York are In
Women's accounts, ranging from
household accounts and large es-
tates to important businesses. pm
en- also control valuable philan-
thropic accounts. Colleges and the
American Institute Of Banking are
offering courses to prepare women
as well as men for this field.
Hundreds of financial men from
all parts of the country are In :tr-
tendance at the convention, this as.
ISOLATION having q membership OF
about TOO. The growth OF bank
advertising Is one Of the remark.
able stories that have come OUT OF
the advertising convention.
: Church Advertising.
1--WE should approach the problem |
Of church advertising just as we ap-
proach any other advertising PROD
iem," declared Carl Hunt, manager
Of the Associated Advertising CLUBS
Of the World, in addressing the
Church Advertising Department OF
the advertising convention. why
do you prefer to trade at certain
store? What took you there first
and what has kept you going there!
concerning 5000 customers OF store. |
I can tell you how to advertise that |
store, and I can also give you some |
valuable hints relative to the I'M
provement Of its service.
Apply that same method to an |
analysis of your church advertising |
problem. You will find that in near |
ly every case, a n0n-church-go1ng |
familya was first attracted to your |
church by some one thing and 1t Is |
quite likely that your first appeal
impressed only one member OF that
family, and that other activities OF !
the church eventually won the rest
Of the family over.
Perhaps 1t was the Sunday
School. Father and mother believed |
it a good school and sent little |
Willie. In due time, they discov- |
cred that William was awake to the |
proposition that they needed religi- |
GUS instruction as much as he did, |
and they started to church because
they We're ashamed to send him and
not go themselves. In one church |
with which am thoroughly familiar, |
1t was found that the Sunday school
was indeed the most frequent In |
strument for bringing people into |
the church. A splendid, devoted |
man is giving the best Of his life
to that school. But that alone |
would not build the church, The |
ushers must be friendly, the SER
mons good, the music attractive.
Church Activities.
The activities Of the mems club |
and the women's society must be |
attractive, and the young people |
must have a place in the special |
activities. In other words. return
ing to the illustration concerning |
the store, 1 may be attracted by |
the fact that I have found men in |
the haberdashery department who |
can sell me the sort Of shirts |
ought to have, but the store must |
also render good service in every |
other particular to hold my trade. |
The deliveries must be prompt, |
the bookkeeper must not make mis-. |
takes in my account, buying and |
selling in all departments must be |
in the hands of intelligent people. |
Precisely so with the various activi. |
ties Of church.
merle Sidener, of the Sidener. |
Van Ripper advertising agency in In.
dianapolis, had 1,025 young men in |
his Sunday school class last Easter |
morning. Why? Because he has
analysed the needs and desires Of |
young men In relation TO the service |
that class can render, Just as he |
would ga an odvArfiSlu~ q erap% ~