The Omaha morning bee., 1923-11-01
in
Own Light,
Expert
Sapiro Declares Failure in CO.
Operative Marketing Stands
Between Them and
Prosperity.
Nebraska Law Attacked

Special Dispatch 10 The Omaha Zee.
Lincoln, Oct 3l.-The leaders Of
Nebraska farmers. through their
failure to grasp correct principles.
have stood between the farmers and
prosperity, Aaron Sapiro, legal coun-
sci of the American Farm Bureau
federation. declared to poultry and
egg producers, who met here this
afternoon to discuss plans for CO.
operative marketing of their products.
The Nebraska cooperative mar
keting law is the worst in the United
States" he said. and the packers
and the grain exchanges are not re-
sponsible. 1t Is because of your farm
leaders, who killed a cooperative
marketing bill in your last legisla-
ture because they did not understand
the real technique OF cooperative
marketing"
In a rapid survey, Mr.. SaDiro gave
the basis of real cooperative mar
keting association, such as has been
operating with success in California.
According to him, there are three
test points" that can be used in an
examination of cooperative market
ing, namely. what its aim is. has
proper machine been built TO at
tain that aim and is the machine
aeing managed by an expert?
Taking up the first point, he de-
clared that the true aim of a CO
operative marketing association Is 10
prevent dumping" and that the
curse of the farmer is individual sell
ing. The farmer must know the abb
sorbing power Of the market. he said,
and he must observe proper merchan-
6ising principles.
Six Selling Principles.
In poultry cooperative marketing
association. he continued, there are
six principles Of merchandising. which
were taken up in detail. Under the
first, which was grading. he described
the methods OF the California Co
Operative association and attributed
the fact that 500 carloads of Cali
fcruia eggs ara sold ia New York city
every year al a premium was duo TO
the care i'm selection. Furthermore,
the eggs must be placed in a proper
package. that Will be both attractive
and serYioeable.
Markets must be extended, and the
time of the sale must be made ae-
eordlng to the time of consumption
Te illustrate this, he cited California
producers, who store large quantities
Of eggs and distribute them as the
demand comes. The demand for poul-
try products must be stimulated IN
all markets. and this rs done by the
various phases OF Advertising me
s,ippiy must be controlled so that no
part of the country is glutted and no
part starved. question which Mr..
sapiro declared TO be one Of storage
and finance. Again citing California.
he said that at no time had CO.
operative association. that had been
organized on a proper basis. been
refused by the banks when tney
needed money to carry their products
for a long period OF time.
Ills final point. under merehandis-
ing was that "the price must be
made to depend upon the supply at
The point OF consumption. and not
nj the point of production. This
alone. he said, spelled the difference
for the farmer sbetween success ana
poverty.
Under his second test point he said
that cooperative marketing associ'
ations must be organized under a
proper law. and that Nebraska Is one
Of the few states having an improper
law. In this connection. he urged
poultry producers 10 work for cor
rect law To be passed by the next
legislature.
Furthers the farmer must Organize
ny commodity and not by locality
Failure TO observe this primary law
had been responsible for the failure
of cooperative plans in Nebraska.
he said. lie cited as an example oil
one way In which Nebraska mad
Turn To Page Three. Column Twob