Milford chronicle., 1923-08-17
MARKED IMPROVEMENT
IN APPEARANCE

Marked improvement in appearance
and comfort is apparent in the new
line of Dodge Brothers Motor Cars, in
the production of which the factory,
has been gathering momentum. since
i July 1. Hundreds of dealers are now
supplied with display cars of the new
type, and from every source the fac
tory is receiving reports of enthusi-
astic approval by the public.
| While the basic characteristics of
| the familiar Dodge Brothers cars of
recent days are still present, there is
an air of distinctiveness that sur
passes all previous efforts of this con-
cern to build a moderately priced car
of commendable appearance as well
as quality.
The wheelbase is a trifle longer, the
body is lower and the rear springs
changed to semi-elliptical type are
underslung, and increased from As to
So inches in length.
All the features so popular with the
public today are embodied in the de-
sign of the complete line, which in
cludes a touring car, roadster, coupe,
two types of sedan, and screen side
and panel side commercial cars of 3-4
ton capacity. All steel bodies-as first
introduced by Dodge Brothers in their
open passenger cars several years
agO-are now used for all types.
The effect of the longer and lower
body and longer wheelbase, combined
with the new lines and lower seats, is
very fine. According to dealers and
others who have driven the new cars,
f6n in Tsf6iTur 1f4fnc
no less pronounced than the improVe-e
ment in general design. The reduc-
tiOn in body height lowers the center
of gravity and thereby reduces side
sway, while rebound shocks are eff
fectively dissipated by the improved
front and rear springs. The car holds
the road easily and gracefully and af-
fOrds' real riding comfort.
Another distinct new feature is the
lowers or Ventilator slits in the sides
Of the hood panels. This change in
creases the flow of air thru the rad
iatOr and reduces the flow of hot air
to the floor boards, making summer
driving most comfortable.
The rear seat and all upholstery Of |
the touring car are removable, afford
ing a large space for loading luggage
or other articles. Seats in all types
are deeper and lower adding to COM
fort and leg room.
The instrument board is greatly i'm
proved in appearance, with instru-
ments grouped on a raised panel and
with longer lighting switch lever, ia
control of the lights while
driving.
Head lamps are specially designed
to harmonize with the new body lines.
A combination caution signal and tail
lamp is mounted rigidly on the license
plate bracket and conforms with the
requirements of all states having
lighting regulations.
Brake pedal pads are larger and Of
a design which makes for greater ease
and safety. The hand brake lever, like
the shifting lever, is moved forward,
giving more leg room and making it
easier to get in and out. A Yale lock
IS built into the transmission, making
It possible to double-lock the car when
die.
The steering wheel is materially
in appearance and all cleo
.rical connections are inside the steer
ng column.
The front springs are increased in
length and from 1 ga to inches in
width and built of more leaves of a
thinner stock. The rear springs, in
addition to being longer, are now SEM
elliptic and fiat.
The front axle is of a design unus-
tally strong. The Gambler, or in-tilt Of Z
he front wheels, is increased, making
steering easier. A new gear ratio of
he rear axle gives increased fexi-
ility and adds to the ability Of Dodge
cars as hill climbers.
In the Type A sedan, the upholstery
5 the finest grade mohair velvet, and
II interior hardware is of distinctive
Dodge Brothers design. The business
oupe and business sedan are finished
q attractive Spanish blue leather. :
The fiscal year ending July was
he most successful in the history of
Dodge Brothers, their dealers having
approximately 100000 cars. s
With the improvements now put into
fleet, obviously making the car bet
er and more attractive in every way,
hough still retaining the essential at 3
ributes to which the car owes its :
reat popularity, it seems quite evil
ent that this company has not yet
cached the maximum of its potential
lies, despite the tremendous record Of :
he year just closed. 5