Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1923-05-17

Organization Of a national cooper
alive sales agency for the merchandise
ing of dairy products is nearing COM
pletion. The plan for the sales agency
was presented to representatives Of CO.
operative dairy marketing associations
from Minnesota, Iowa, Wisconsin, Hi
nois, Indiana and Ohio, meeting in Chi
cago. 1t was adopted and an organi-
cation committee was Immediately
named to complete the organization
details.
Heaton Is Assigned.
The American Farm Bureau FEEDER
alton was requested to assign q. B..
Heaton, director of the dairy division
of its Department Of Cooperative Mar
keting, to the task of directing the or
ganization work. Mr.. Heaton was so
assigned and started Immediately on
his task.
The organization plan adopted by
the dairymen was drawn by the COM
mittee of nine appointed by the Amer
lean Farm Bureau Federation some
months ago. In developing the plan
the committee made an exhaustive
study Of dairy marketing methods not
only in this country but also in Eu-
rope. At the conclusion of their work
their report took the form of a recon-
mendation for national sales agency.
Their plan provides for the orderly
marketing Of butter, cheese, condensed
milk and cream. 1t provides for the
federation Of cooperative creameries
and cheese factories into district and
state groups, these to become members
of the central sales agency. It pro
vides for the membership also of pool
ing milk-marketing organizations to
market their surplus products-evap-
grated and condensed milk, butter,
cheese and sweet cream.
The central agency plan provides for
statistical and information reports TO
member co-operatives. Publicity and
advertising programs will be inaugu-
rated. The big job, however, will be
the Standardization of dairy products
and the creation Of national brands.
All milk products will be handled
through separate departments. Aid in
financing member co-operatiyes will
also be given.
The control will be based on one
man, one-vote plan in order to comply
with the national cooperative law.
The declarations and association mem
bers will do the voting according to
farmer membership as of June 1 each
year.
The executive control of the central
agency will be a board of directors
composed Of 35 members, elected by
districts on the basis of farmer patrons
with equal number in each district.
Speaking Of the work of the com
mfttee Of nine, ]. T. Williams, chair
man says: "Our plan will, in the first
instance, create a national brand for
butter. which will be the first step in
a national merchandising program. The
merchants will find it absolutely neces-
sarv to. handle this national brand,
once we get it advertised and intro
duced IN the way we plan. The indi-
vidual states will be allowed to use
this national brand and the butter COM
ing from these states will be mar
keted under the name of the company
which has produced it, with their name
Imprinted on the cartons"
Committee of Twelve.
The organization committee of twelve
Is as follows:
Chairman, ]. T. Williams, president
Milk Producers Marketing company,
Chicago, Ill.
Secretary, E. B. Heaton, director of
Dairy Marketing, American Farm Blu
reau Federation, So East Washington
street, Chicago, Ill.
II. B. Nickerson, Elk River, Mimi,
secretary Of the Minnesota Co-opera-
tive Creameries association, Inc, and
vice president of the Twin City Milk
Producers association.
w. f. Schilling, Mortified, Mimi,
president of the Twin City Milk Pro
ducers' association.
G. Beehtelheimer, Waterloo, Iowa,
secretary-n,anager, Iowa Creamery
Secretaries and Managers association.
r. r. Sheridan. Fond du Lac, Wis.,,