The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1923-06-21
START At HOME IF
PUBLICITY IS NEED

Several Nevada newspapers are
indulging in a talk fest as to the
necessity for more publicity as TO
Nevada's resources and pnssibili-
ties, some urging the necessity for
State Publicity Bureau, comments
the Nevada Stockgrower, which goes
on to say that back of every real
publicity campaign should be a solid
foundation of facts if permanent
and lasting good is to be result.
Many publicity campaign has
proved bad boomerang when
founded purely on oratory.
The suggestion might be con-
sidered at least, by the promoters
of this idea that before the cam
paign gets under way and the
money raised and spent, something
in the way of real study to de-
termine just what our situation is
and what our real possibilities are,
might be conducted.
Permanent growth, such as Ne
vada needs, must be based upon the
natural resources available. Booms,
based mainly on air, leave mighty
little but an added burden on those
with their all invested and tied to
the ground so they cannot seek new
fields, along with the boomers. Even
a superficial analysis of the situa
ton brings to light the fact that
our natural resources are rather
limited and such as they are, have
numerous limitations. Leaving min
ing out of consideration for the
present, the real resource left is
that which constitutes the posi-
bilities of soil production. We have
"a tremendous area of land. What
are its possibilities? What is it now
being used for? Is a higher use
possible or practical on anything
promising permanent basis? Would
its diversion to another use upset an
existing use which many years, at
least, have demonstrated as sound
and sure?
The very best drawing card any
state or any section can have is
the healthy condition of those who
have already come and located
therein. On that one basis alone,
wouldn't it be worth while to give
bit of time to seeing whether or
not conditions for those already
here might be improved before in
viting others to come? If that side
of the problem is given any real
attention by those whose principles
in their desire to advance the well
fare of Nevada is not questioned
to the slightest, the statement is
ventured that all thoughts of pub
lefty will be dropped in one grand
rush to put. our house in order for
those now in it before seeking new
tenants. The bald truth seems to
be-and it seems a time for truth
to come out-that under existing
conditions and limitations, the
capacity of Nevada's lifeboat in ma
ior lines of agricultural industry,
at least, has already been over
estimated and that the safety of
those who first were in it has al
ready been jeopardized by additions
outside the capacity of the boat. The
fact is that the value of place in
the boat is rapidly declining and
will further decline with more peo-
pie crowded into it. If the idea
is to get more people, why not
spend bit of time first in making
sure the capacity of the boat is GO
ing to increase proportionately, or
in making sure a new boat is GO
ing to be available. 1t only takes
few more hay ranches than needed
to produce the maximum amount of
hay for which we have a market, to
weaken the position of every other
hay producer in the state. For
several years a big question of the
big hay valleys has been to find a
market for the crop. Such ventures
are turning to experimentation with
other crops, and these experiments
need careful nursing, not booming!
The pyramids, probably the most
lasting of all monuments of the
human mind and hand, were not
built in day. Nothing that lasted
very long was built in a rush.
bhC lNoOuitC 4NtNdud mas, IHp
most important, that consisting of
the soil production possibilities of
her lands is generally so little un-
derstood that on behalf of that
group already here and with their
all at stake, even those boosters
with the most pure motives and
principles back of their evident de-
sires, are implored before seeking to
crowd the lifeboat further, to Stopl
Look! Listenl
Real, dyed-in-the-woo advantages
require but lite publicity. That
state which first demonstrates that
its primary concern is the welfare
of the agriculturists and ranchers it
already has, is not going to need
much additional publicity as a draw
ing card for more settlers of that
particular group.