Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1923-03-03

us and we are no wmakiuE plOviS-
| ion to increase our production to
, meet the unprecedented demand for
this model.
To those unacquainted with manu-
featuring problems it is remarkable to
note the manner in which large pro-
duction of certain article can reduce
its price according to G. /. Boyden
local dealer for Hudson and Essex. AS
this is a matter which should interest
all automobile buyers. a concrete eX-
ample will not be out of place here.
he continues.
? Biddle & Smart at Amesbury. Mass.
make bodies exclusively for Hudson.
They are one of the oldest and best
known body manufacturers in the
United States and their product is eN-
crywhcre recognized for the highest
quality, Workmanship and design. They
are now concentrating their entire ef-
forts on the new Hudson sedan.
Their establishment is located in
Amesbury, a small city in the Merrl-
mac valley of Massachusetts. 1t is
the important industry of the town.
For many years the most skilled ar
tisans of the vicinity have found en-
ployment there. Horse-drawn coaches
and carriages of the highest type were
it's product for many years. After the
New England manner, fathers worked
at their trade all their lives there. and
then saw their sons begin their appren-
ticeships.
The products today are practically
custom-built. Into them go the indl-
viduality and the skill of the workman
The aluminium panels are hand-shaped
to the framework. The decorative mold
ings arc rolled in. The word craftsman
has been much ovcr-uScd of late; but
the mon at Biddlc e Smart's deserve
the term, for they are masters of the
craft of carriage building.
The present Hudson sedan is pos
sibility at it's present price because or
an exceptionally advantageous arrange
ment made by Hudson with Biddle d
Smart The entire working force is
now devoted exclusively to the build
ing of this one type of body. And thus
without in any way letting down on
materials or grade OF workmanship
Biddlc & Smart are able to produce at
hitherto impoSsibly low price. In TINS
Biddle & Smart sedan Hudson has one
of the very finest and most aristocratlc
enclosed cars in motordom.
When prices are not told beforehand.
BUYERS generally think the sedan is
actually several hundred dollars above
the actual figures.
Mr.. Belyea sales manager OF the
Waterviile Motor company said yes
terday:
For the third year in succession
the honor of being first to enter the
Yosemite valley has been won by
Studebaker.
One hour after the bells and whis-
ties of the cities ushered in the New
Year. the honors were conferred on a
Studbaker Blk Six at the office OF the
Chief Ranger in Yosemite village.
Details of the thrilling dash from
the Pacific coast over the snow-cov-
cred Sierras have just been received
here and report the fact that the sec
ond car of the year to reach the val
lev also was a Studebaker which fol-
lowed close upon the winner Both
cars smashed all previous speed rec
ords, making the run in two days.
whereas the time required in the past
nged from three days to several
weeks.
It was 1 A. NJ. on January 1 when
II. NJ. Gregory and w. l.. StocklnSer
of San Francisco, appeared at the
Office Of Chief Ranger Forrest ;.
Townsley in Yosemite village. In
behalf Of the Studebaker BlX-SlS
outside they sought the initial per-
nit of the year awarded to the car
that first enters the valley under ITS
own power over any of the roads
from the coast. Hardly had the Gov
eted document been handed over
when William J. Silva of Modesto
Cal, and his party drove up in an
other Studebaker, Special Six tour
ing car, and also requested permit.
He was given the second one OF the
year. 80.
The San Francisco party left on
the evening of December 30 in their
Studebaker Bix-Six and were joined
a few hours later at Modesto by the
snecial-Six crew. After short stop
at Modesto the two cars raced Tor
the Coulterville road.
While it was necessary to DUCK
several miles of snow at MERGED
Grove, the deep snow which afforded
most serious obstacle to the progress
of the cars was not encountered uh-