Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1923-09-25
Tells Of Organizations Sue.
cessful Work in fndictlng of
Offenders in Texas Oil Scan.
dals-Cyrus Curtis Cites
Power OF Advertising -
Mayer Chaplin Welcomes
Gathering-Letter of Greet.
ing From Gov. BoXter

Portland, Me, Sept 24-Many of
, the more important activities OF the
Associated Advertising Clubs of the
World were outlined by it's presi-
cent, Louis Il. Holland. of Kansas
! City. today at the opening conven-
ton of the New England Assoca-
ton of Advertising Clubs.
He described how the vigilence de-
partment of that organization round
ed up the offenders in the Texas oil
scandals, bringing about the indict-
men of LOG men, Il of whom. he said,
Including Doctor Cook of North
Pole fame" have been tried and con-
victed.
There is no greater menace to
prosperity today than the fraudulent
advertisement and the high pressure
stock salesman, he said. and this de-
partment was helping to do away
with them by means of its own or
saniZation and AZ Better Business
Bureaus it had established through
out the country.
He said that TO his mind the ad-
vertrsing man or woman was one of
the most important individuals in
any organization because he repre-
scented the point of contact with the
public. and if anything was wrong
with product he first found it out
and gave the concern opportunity to
correct it.
Cyrus Fl. X. Curtis of Phila delphia.
while discussing the question of adj
vertising, as applied to Portland. of
which he is a native. told how he
happened to>present the Zotzschmar
Memorial organ to this city and sa id
that to his mind that was the great
est advertisement Portland ever had.
Il hear of it wherever | go from
Maine to California" Mr.. Curtis
said.
Mayor Carroll 6. Chaplin who well
coined the members. said: at is just
such gatherings as these that pro-
mote individual comradeship, eradi-
cate sectionalsm and are produc-
tive of infinite good. not only TO the
American nation but throughout the
world"
In letter extending the greetings
of the State. Governor Baxter said:
The advertising men are the life of
commerce and industry. and the sue
cess of modern business is largely
dependent upon proper advertising"
Chester T. Campbell of Boston.
chairman of the association, said
that, although the south had made
big bid for New England's textile
business and the west for the New
England shoe industry. the adver-
Using men of these states as well as
the manufacturers would see TO it
4 Ill I,nx
Representatives Of industry and
commerce from various New Eng
land points told the convention in
brief speeches today how New Eng
land industry was built and how the
New England business is being safe
guarded.
Hartford appears assured of the
1924 convention. in the opinion of
leading delegates. The contest be-
tween the Pilgrim Publicity Asso-
citation OF Boston and the Town Cri-
ers of Providence for the attendance
and early registration trophies hangs
in the balance, with both claiming
victory.
The first announcement OF the date
of the London. convention of world
advertising clubs was made today. a
cahlegram to Mr.. Holland. world
president. informing him that the
convention would open July Il, 1924.
The women attending the conven-
ton were entertained al luncheon
today hy the Women's Division OF
the Portland Ad Club. Nearly $50
were present. In discussing "our
New England heritage" Mrs. Annie
Morrill, Hamlin of Portland. referred
to President Coolidge as New Eng
land product. declaring Calvin Cool
;dca o,t-yankeeS anv Yankee | have
ever known" Mrs. Allen P. Stevens
spoke on "nuieting our New England
conscience" Miss Margaret T Dea-
sr. secretary treasurer Of the New
England Association. and other
women delegates spoke.
$50 delegates had registered up TO
tonight.