The Kevin review. [volume] (Kevin, Mont.) 1922-1929, 1923-07-19
DID BIG FIGHT
WIN PUBLICITY?
SUMMARY OF RESULTS MADE
BY CHRISTIAN SCIENCE
MONITOR
Inches Of Space Devoted TO Fight is
Compared With Publicity Given
Important Meeting of Educators
at San Francisco.

During the months of bidding
and negotiations which brought
Jack Dempsey and Tom Gibbons
together at Shelby on July A, the
great argument used as ~ wedge
to raise guarantee funds In Great
Falls and in Shelby was ths vast
amount Of publicity which the af-
fair would bring to Shelby and
Montana. How ever the optirnists
in this respect fell short In their
estimates may be CLEANED from the
following survey undertaken by
the Christian Science Monitor.
The poll, which was nation wide
and representative, was apparently
inspired by n ~depreciatory attitude
at the fight receiving so much
news space while n meeting of edu~
Gators In San Francisco discussing
world problems was dismissed with
n few desultory paragraphs.
The Monitor article, published July
s, follows, in part:
"a nationwide survey Of metro-
Do1itan American newspapers reveals
with startling clearness the compare
tive Importance which editors Of the
United States attach to news of o
prize fight in Montana, and a meet
ing OF world educators in San Fran
cisco, where the National Education
association and the World Confer
snoe on Education have been In ses-
sion for some days discussing matters
of significance to every man, oma
and child In the United States.
Gotham Leads All
"Ths survey shows that In New
York city yesterday, in eight news
papers, 1,425 "a inches of space, or
about 10 columns, we're devoted to
the Gibbons prize fight in
Shelby, Mont, while the San Fran
cisco conferences, where such sub
jects as "A World University" Need
for a World History Textbook" and
school needs In various parts Of the
world we're being discussed, received
only 80 ID inches, or about three
and one-third columns.
Tin Chicago, the people Of Amer
second largest city who read
seven OF the metropolitan papers,
we're swamped with 1853 inches of
prize fight news, or 64 columns, In
pictures, while only 1 ga
contained In n paper
apart from slight editorial comment
represented the information edi-
tors thought essential to give to
cover world education.
washington, usually a center for
national news, devoted 10 Ia col
umns to the fight yesterday in four
newspapers, while education was
given but eight inches. On the day
the Washington News had
given four columns of space to the
fight and nothing to the con
ventiohs.
editors Of four philadelphia
morning papers, gave SO 1-5 columns
10 the fight and let their readers
in vain for information re-
zarding the world problems of sdu-
Ratio Better than so to 4
considering the % editors Of
four cities as representative of
journalistic Judgment as to
he value Of news, the following aver
might be that of the country
17g4g columns to the prize fight and
,bout 4.94 columns to the education
conferences, d ratio well over so to /. /
rhis is approximately IL columns !
md something more than two-tenths /
- a column of educational confer i
news.
s'The incidents to be reported.
whether that In the remote town In
dontana, or in San Francisco, were ,
10Th far from the editorial offices in :
usstion. ,
yet the judgment of editors In :
Their parts of the country, nearer to :
ne or the other, was about the same. ;
" the 30, the Chicago Herald-Bxam- :