San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-03-28
DEMAND FOR
AUTOMOBILES. .
STILL HEAVY.
fyz
Manufacturers See Nc.
SIackening Employ
More Workers.
FARMERS ARE BUYING.
Ford Cuts Loose-Wll
Soon Reach 7,O00,-
600 Mark. ss
FARMERS ARE BUYING
BY j. c. ROYLE.

New York. March 2S.-There is no
sign of slackening today in the de-
mand for automobiles either from city
or country districts, according TO re-
s-saprrom manufacturers. This fact
is substantiated by the increase IN
the number of workers employed.
The REQ Motor Car company's adj
venture into the taxicab manufactur-
ing field has proved an exceedingly
wise move, according to r. {. Rues-
chaw, sales manager of the company.
The taxicab business of the REQ has
been made a separate department and
Mr.. Rueschaw said today business
was flowing in from all over the
country.
REQ entered this field only after
several years Of the most exhaustive
examination Of its prospects and of
ficials are convinced that this branch
of the company's production has pos
sibilities which will equal in value
those of the "speedwagon," which has
been such distinct REQ success.
Farmers Buying Heavily.
The Oldsmobile company reports
that farmers are buying five times as
many automobiles today as they did
year ago with a tremendous volume
| of business coming from Nebraska,
Montana. North and South Dakota,
Wyoming, Iowa, Kansas and Mis-
souri,. The export business of the
company gives promise of breaking all
records this year. In the first two
months of the year the Oldsniobiles
shipped abroad amounted to more
than so per cent of the total number
exported in 1922.
Ford Cuts Loose.
The Ford Motor company has vir-
Itually cut loose from schedules and is
making production records today
which were not due to be obtained UNI
f til April. Not satisfied with break
| ing all previous records for Il days
Ioutput within the last week with
mark of 5906 cars, the Ford factories
have showed the output beyond the
5000 mark and by April will be turn
/ ing out $500 cars a day. These rec
ords are the more remarkable as the
company did not expect to touch the
5000 mark until well along in next
month.
The Ford foreign sales also are
madly upward. The export
f6nsiyKrs for the first two months of
i the year exceeded that for correspond
| ing months for last year. by 100 per
cent. The total number of cars ship
| pa was 21,113 as compared with
1862.
If this rate is continued the for
eign sales this year will touch 1Oo,.
| 900 cars and trucks. Ford will easily
make ], 100000 cars this year if the
demand continues.
Ford Controls Own Material.
With the purchase of coal reserves
sufficient for 100 years, practically
the only remaining unfOrged link in
the chain of supplies of Ford, indie
pendent of outside sources, is the pos
session of iron ore lands. The I'm
perial mine in Upper Michigan, which
is owned by him, does not begin TO
supply his needs and while other
holdings in the upper peninsula con-
tain ore, the deposits are undeveloped.
1t would not surprise the automobile
trade therefore. TO hear at any time
that the great manufacturer had pur-
chased additional iron properties.
Pass 100000 Mark.
Two automobile companies turned
out their millionth car within the
last two weeks. Chevrolet passed the
mark, but a day or two before the
Buick company turned the trick.
These are the only other companies
beside Ford to gain the 100000 car
output class.
|. Ford reached that goal several
years ago and is now approaching the
10000 mark.
Willys-O Overland, Gray and Chevro-
let all are feeling the impetus of the
spring wave of car buying. WHY'S
Overland production has been in
creased 900 cars a day, which will
make the March output about 1S,00O,
and that for April about 10000.
Wages Continue Upward.
The wave of wage increase in tex
tile and garment trades is still UNI
checked Tailors and cutters N
rrsaitl have received advances OF
z 10 to 10 per cent and higher scales
were provided for employees of several
big worsted and carpet mills in New.
England and some one or two cotton
mills in tho South