The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1923-01-29
WHEN YOU'RE OLD

WHEN YOU'RE OLD
His 10th birthday will be celebrated April IL by Joseph
Allen Russell at his home in Lampasas, Tex 1t must be-
wilder him he thinks back and conepates the changes
he has lived through.
1873 the year of Russelrs birth. America was rather
dull place to live excepting for exciting The
with Great Britain continued though rather sporadcaly
Perry won his naval victory on Lake Erie Meantime the
British blockade Of our coast ports was drawn tighter
No transportation of goods for export permitted
except by special presidential permit.
Greek Indians were on the warpath in the south
The national governments expenses during the year
toaed $780, 190520 This figure considered terrific in those
days created much opposition to continuance of the
with Britain
1t was big event for people of 1918 when they got
sanwched between their news the that
the first ferry boat had been making trips between Brooklyn
The public in 1913 objected strenuously to special
tax of 81 to $40 apiece carriages which reminds you of
modern auto taxes
Maybe after ALL there lots of interesting events in
1913 that weren't recorded because there few
papers. Even Boston had daily newspaper until 1873
In 1929 when Russell was years DID, events
interesting New Hampshire had become great manufac
turing state with % cotton factories 20 iron mills and %
dstlereswhch vets will consider about the right
proportion.
Liquor seemed to keep great minds busy 1928 Thomas
Ewban nventing process of plating lead pipes with tin
for 'stis"
Nicholas Longworth, of Cincinnati, in 1923 began the
manufacture of wine from muscatel grapes.
During the year, Commodore Porter led naval force
against West Indian and dispersed them The
public heered but important event was the setting
up and starting of the first American steampower printing
Congress 1923 made it's first venture in railroad egisla
tion incorporating company to build railroad from
Philadelphia to Columbia, Pa This was considered decd
eddy less important the completion of the Champan
Canal connecting Hudson River with Lake Champlain
Yes Joe Russell has lived through tremendous changes
He backwoods America develop into the richest and
most powerful nation in all history
It makes you wonder whether you also Will not see
equally great changes if you like he live to no. Life seems
startling magical today And yet our marves OF l9 win
be antquated before the century up and WI be laughed
old-fashoned by the people OF the year ZoUO
GETS RESULTS
Rubber heels go out of each 100 pairs of shoes
by Such the estimate going the rounds in the
shoe industry
1t not surprising if you have noticed how many men
wear rubber heels But maybe you remember back only
New years when rubber heels were unusual
" What brought them into popularity?
y The answer is-Advertising.
Shoes This is because most OF the advertising has oee
directed at men.
will notice this Then he'll call in the advertising man ana
his staff of writer's and artists;
Campaigns will follow. And soon women will be wearing
Just as many rubber heels as men. $50
It's all matter of advertising most powerful force
which reaches brains through their eyes, and
personal craftsmanship which reaches less wildly through
The
present standard Of living largely the creation OF
neop want the thing advertised When the lure becomes
powerful enough they hustle about and get the money 10
obtain what they want.
Advertising thus spurs sales 1t also stimulates produc
xiobo of the things advertised and the things that nave
to bigger scale to obtain money for purchasing
advertised wares.
s. There is new thought for youthat advertising is
definite agency production Most of us have been thinking
Of it merely as medium of craftsmanship
a Advertising is what is making us buy.
u Advertising is what is enabling us to buy
It creates the demand And the demand induces us to
work harder to get the money to spend If all advertising
we're abruptly discontinued the American standard Of living
would quickly drop to the level of grandpa's day.
AZ Read he ads a telling
tate story of the Americans inner desires me
real history Of civilization is written in ads. ~
y Trouble with having political job is you are always
8able to lose it and have to 60 to work.
Do you know what ism" is? An ism" is usually
en saint