The Birmingham age-herald., 1923-10-31
BOOKLET OUTLINES
 CHEST 0BJEGT|VES
Department Stores Aid Cam paign By Sending Out
 Pamphlet Statements

Objectives and purposes of the Community Chest campaign, which will be launched in Birmingham De- cember to raise a fund of several hundred thousand for the support of some 30 charities and welfare in- stitutions, are set forth in a pamphlet prepared by the publicity committee. This pamphlet is being mailed by de- partment stores with their state ments on October S1. It states: "The Community Chest Is perma- nent plan of mutual helpfulness. IL is a human institution, founded upon sound business principles which ena- bles the 30 welfare agencies which take care of young men, young wom- en and children, our aged, our sick and our unfortunates to operate ef- ficiently, economically. without du- plication and without waste of time, energy and money
 "One campaign will be conducted once a year for these 30 agencies in- stead of 30 campaigns conducted 30 times a year.
 Money asked at this time is the result of the carefully studied and compiled budgets of the agencies which will derive their support from the Community Chest fund.
 These estimates are not prepared by guesswork They are based on operating costs for past and current years, which costs are modified to meet conditions anticipated during the coming year.
 ''In past years in Birmingham we have been held up, tagged, sold tickets, asked to buy at this and that bazaar. harassed by panhandlers on every street corner. We have given. it is true, but blindly, without knowl- edge of the need or disposition of our donations.
 Much of it has been sheer waste because of duplication. Some of 1t has gone into the pockets of profess sional mendicants. Approximately IS per cent of 1t has been spent in the expense of collection and solicitation alone.
 Birmingham is passing now be- yond the hand e-out brand of hit and miss charity that merely post pones today's problems to be added to tomorrows.
 Birmingham recognizes in the Community Chest plan-the plan principles with human understanding to existing needs with the maximum efficiency and the minimum of waste its salvation.
 That is why all interests in Bir- ngham-forgetting personal ambi- tions, abandoning cherished preroga- tiVes, smashing class lines and preju- dices-are joining hands in a great city-wide effort of fellowship, frater- nifty, of comity in service for hu- manity.
 The Community Chest movement in Birmingham is going to succeed and in a big way. tts
 It is going to succeed because it has behind 1t all of that idealism, self-sacrifice and compelling impulse to serve which established Birming- hams remarkable war record; be- cause all groups and classes recognize therneed and are united in its com mon cause; because there abides in the hearts of Birminghams citizens a real love of their fellow men-in the final analysis, because Birming- ham does care.
 The budget of this, the first Com munity Chest campaign in -Birming- ham calls for several hundred thou sands, the exact budget to be based on the carefully computed needs of the 30 welfare institutions which will be beneficiaries of the chest fund
 Directors and officers of tho Com munity Chest strongly urge that every contributor donate to tho gem eral fund for the maintenance of all beneficiary institutions, but if some contributor wishes to designate a particular institution or institutions
  may do so on his pledge card and his wishes will be met.
 When you give part to Birming hams Community Chest, remember:
 You are being saved annoyance of 80 drives for your support.
 You know in advance just where your money is to go.
 You know it will be intelligently spent.
 You will be kept informed of the work these 30 agencies are doing.
 You are assured that in a great ergency-restilence flood. war the chest will give to it. There will be no drive"
 By giving every Birmingham. citi- zen a chance to share in this com munity responsibility you are not only helping to provide more funds. but creating a spirit of service In the hearts of our people which will make Birmingham a better place for you and I to live.
 Don't hang back! k When the first committee calls on you-givei
 Shall it be said of the souths Magic City: Nobody cares?
 IVY 1HTN TnTlY n T H