davidaulloa/AmericanStories huggingface dataset:
The Appeal. [volume] (Saint Paul, Minn. ;) 1889-19??, 1923-03-17

This week a group of business men
negotiated to purchase The Henriet.
ia. Although they are not incor-
porated, Mr.. Owen w. Howell is pres
ident, Mr.. Ernest Starks is secretary
and DR.. John r. French is treasurer.
Ten st. Paul business men compose
the group. Attorneyx George w.
Hamilton, Jr. is handling the legal
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
TALK ABOUT TIRES
Firestone Dealers Attend Service
Meeting Here.

Talks on how the tire dealer may
deliver better service to his customers
featured the meeting of Firestone
dealers and statesmen at the local Fire
stone branch last week. Jeo Murphy,
manager for Firestone in South
Texas. presided.
Particular emphasis was laid on
the necessity for proper initiation OF
tires. At least 80 per cent of all tire
trouble is the result of underinflation,
one dealer declared. A tire of the
very highest quality may be quickly
ruined by running underinflated, the
dealer said.
Firestone dealers promised to carry
the gospel of proper tire imitation,
which it is believed will ultimately re-
suit in the consumer obtaining in
creased mileage from his tire depart
ment.
The following were present: Paul
Baldwin. $. Cotulla, X. G. Cook, A.
Delemater. Il. Dclematcr. J. Il. Fran
els. Jack Flaherty. W. Gray, Frank
Haines. Fred Harder. l.. Hummel. T..
C. Jones, Morris Keller. Joe Murphy,
II. Magness, III. A. Megginson, L. l..
Sinner. Bog Stafford, II. c. S. Smith,
NJ. l.. Strum, George Tschirhart and
+. A. Urban.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
DRAGGING BRAKES
MAY SET FIRE TO
THE REAR WHEELS
Frequent Inspection o.
Brake Lining Urged
by Official.

Even though a brake lining is made
OF asbestos, which is virtually incon,.
bustible. a dragging brake is fully
capable of setting fire to rear wheels,
1t is pointed out by j. w. Perry, gem
eral manager of the automotiye de-
partment Of Johns-Manville, Inc, in
urging upon automobile. drivers the
Importance Of periodic examinations
OF brakes and their mechanisms.
IF breaks are permitted to drag. "
said Mr.. Perry, "the brake-linins and
brake drums will be worn down un-
necessarily. IL the drag is pro-
nounced, sufficient FRACTIONAL heat
nay be generated when the car is on
the road to burn the paint off the
brake drums, and surrounding parts
and in certain cases, we have found.
actually starting fire. Trying out
the braltes, with the rear wheels Jack
ed up. will reveal such dragging, and
will also show whether the right and
left wheel brakes are operating alike.
Automobile owners are taking a
chance il they fail TO see that their
brakes are well inspected every 800
miles or thirty DAYS, depending on
the use TO which the car is put
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
LIKES HIS OAKLAND
Kentucky Owner Drives Here With
Little Difficulty.

An enjoyable trip from Lexington.
Ky. to San Antonio. distance of
146S miles. has been completed by L..
s. Cox of Lexington, in his GA Oak
land.
Having business pending in several
towns along the route. Mr.. Cox de-
ciied to make the trip in his Oakland
but did not figure with the weather
man. 1t commenced raining shortly
after he left Lexington.
Leaving at IL O'Clock Wednesday,
April 4, we had 100 miles of good
road, then $50 miles Of mud, seldom
permitting higher than second speed"
said Mr.. Cox. in describing his trip to
Charles Koehler of the Koehler-
kunkle Motor Company, local Oak
land distributors.
I'VE arrived in Memphis at 8
o'clock Friday afternoon, after driv-
ing all night. After resting for "A
hours in Memphis. we resumed our
journey. arriving in Little Rock at
g p. IN. the following day. We camped
several hours on the roadside, then
drove through to Dallas where we
spent twelve hours. We left Dallas
Monday noon and arrived in San An
tonic Tuesday morning at 10 o'clock.
",The performance of the Oakland
was wonderful. The only repairs re-
quired was q broken front spring,
caused by a defective snubber band
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
BUILD BIG TRAILER
Auxiliary Vehicle Can Garry "A Au.
tomobiIe Bodies.

What is regarded as the largest
pressed-steel drop-frame semi-trailer
that has ever been built is As feet
long over all, eight feet wide and
twelve and one-half feet high from
the ground to the top, and is built to
conform with the state of Michigan's
trailer law. the maximum limit of
which is 60 feet.
This trailer was designed to haul
automobile chassis TO South Bend,
Ind. and to bring back from South
Bend automobile bodies. On each
trip out of Detroit it carries five large
chassis and on the rteurn trip brings
back "a open automobile bodies paint
ed and upholstered, The largest
freight car can handle only from six
teen to eighteen bodies.
The bodies in this trailer stand up
endwise and are held in position by
steel and wood frames SO that they
hang clear of the floor and do not rub
nor touch each other. They are
brought into the city of Detroit free
from dust, scratches and other dam
ages which are sometimes incurred
when handled in railroad cars. The
bodies are held in position by the
three bolts which hold them TO the
chassis.
1t is claimed that. this tractor out
fit can navigate the steepest hills in
the state Of Michigan and does not
sway or slide. 1t was built by the
Detroit Trailer Company.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
MILES OF FIBER
Enough Threads in -Four Tires Ia
Reech 6SD2 miles.

If all the cotton fibers in the four
tires on the average lightweight car
were placed end to end they would
cover $500 miles. In each 80 By 3 IL
tire there are 1928 miles of fiber.
In 30 by five-inch tire there are
30, $3.50, 900 feet of cotton fiber. In
each cord which goes to make up cord
fabric, there are fifteen twisted
strands. Each cord is divided into
three cables of five strands each. There
are $50 inches or eighteen yards Of
fiber in every inch of this yarn.
A standard make five-inch tire has
20 to 20 cords to the inch. The cords
are similar TO medium weight fishing
line.
All cotton is subjected to severe
tests before it is placed into tires. In
some tires. only long staple cotton
is used. There is an average length
of one and five-eighths inches to the
fiber and it is so woven as to give
a % per cent stretch. Any fabric
that does not show the weave and
strength adopted as standard 10 re-
jected.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
CADILLAC OUTPUT s.
FOR FIRST QUARTER
SETS NEW RECORD
Type 81 Continues to Gain
in Popularity All Over
Country.

Production of Cadillac cars for the
first quarter of 1923 has greatly cx-
ceeded production for any previous
quarter in the history of the V-type,
eight cylinder cars. according to an
nouncement of A. L. Widman. man
ager of manufacturing of the Cadillac
Motor Car company.
Discussing Cadillac's achievement
with c. L. Hopper of the local
Cadillac organization, Mr.. Widman
said:
Our continuous increase of produc-
ton dating back over a period of
months has been in keeping with
heavy safes and careful analysis of
the field for future business states
Mr.. Widman. Both President Rice
and Fiee-President McNaughton have
been travelling extensively since the
iirst OF the year, and their reports
from every section of the country have
been highly favorable.
"Business and commercial reports
check closely with our own observa-
tons. Roger W. Babson. who stated
IN december that general business
would be 20 per cent better in 1923
than IN 1922 says in one of his lat
est bulletins that this improvement
is now widespread and no longer To-
called.
The Federal Reserve Boards Re-
view of Business states that present
expansion is very sound and that
there is no evidence of credit strain.
The Wall Street Journal ouotes
the Department of Commerce TO the
effect that 1923 will be n wear of
great industrial activity and that the
contrast with the 1919 boom will be
in the relatively small expansion of
commercial credits this year and the
relatively gradual increase of prices.
. The Harvard Bureau of Economics
service predicts steady improve
ment rather than a boom and expects
a continuance of the expansion
through the latter half of 1923: while
the summary of business conditions
by the American Telephone
ana Telegraph company draws SINH
lar conclusions from figures for
freight ear loadings, bank clearings
postal receipts and production in i'm
r"rtant industries.
WITHIN our own institution we
credit much of the growth of our
production TO the increasing populsr-
llty Of the trpe 81 car. which in many
important details shows at this fine
more iefinements of manufactures
than ever BEFORE
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
SAYS PRICE CUTTING Z
BY TIRE DEALERS is
CAUSE OF FAILURES
Smith Discovers Why Some
Dealers Succeed and j
Others Fail. sa

More failures Of tire merchants than
merchants in other industries have
been reported in recent months. ac-
cording to II. c. S. Smith, local Fire
stone dealer.
1T was manifest that there was
something wrong" said Mr.. Smith,
land what puzzled me was the fact
that many of the dealers in our ter
ritory-dealers I am personally ac-
quainted with, had met with extra
ordinary success during the last year.
They made not only a comfortable hv-
ing, but had a net bank balance at
the end of the year. Therefore, I
determined to investigate the why of
so many failures and so few suc--
cesses.
"The biggest evil in tire merchan-
dising at the present time, as I see
it, is that of price-cutting. 1 say it
is the biggest because it has meant
the loss of confidence of both dealer
and consumer. in tire stability stand
ards.
"Instead of regulating prices ae-
cording to facts and figures, the aver.
age tire merchant generally marks
his prices so as TO meet those of his
competitors and IN some cases, marks
prices below cost. The consequences
is that the consumer bargains with
every dealer in his community because
he knows there is no price standard
and presumably no price bottom. q
Selling tires at less than cost
will soon mean the inevitable-faii-
ure. Tire dealers who make money
have recognized the fact that the
selling of tires is real business, ana
that 1T is not unlike any other buzz
ness. Knowing this, they have adopt
ed sound business principles. They
have realized that they can not sacri-
flee, their legitimate profits and sue
coed.
In this prosecuting era, tire
dealers seem. TO be oblivious to the
quality of the merchandise they sell.
Particularly is this true with dealers
who are always complaining about
business being poor. But / have
found that those dealers who are forg-
ing ahead of their competitors make
quality their strongest selling argu-
ment-and not price,
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
PROPER INITIATION b..
HIGHLY IMPORTANT
IN WARM WEATHER
Lou Air Pressure One of
Worst Enemies to Tires,
Says Tatum. ..a,.

With the coming Of summer months,
which will mean increased riding by
motorists, more attention should be
given to the proper initiation of tires,
says Z. S. Tatum of the Guarantee
Motor Car Company.
a motorist as rule, during the
summer months, reduces the air pres
sure over which is ordinarily carried
in his tires at other periods of the
year, thinking that the air pressure
increases during the hot summer
months TO such an extent that it will
cause the tires and tubes to blow out.
This is a mistaken idea and should be
cast aside as it is without foundation.
As a matter of fact, air pressure in
tires will increase not more than 10
per cent which in many cases will
only serve TO bring the air pressure
up to the required amount as set by
the manufacturer.
Low air pressure or under-inflation
is the chief enemy to long mileage
and robs the motorist of thousands of
miles annually. Air being free to the
motorists, there is no excuse for under
initiation in automobile tires. One of
the many things which the motorist
should have in his possession is an air
pressure gauge which will tell him ex
actly the amount of air pressure that
the tires have at any time.
Frequently you see motorists
sQuint one eye and look at their tires
and say, well, l guess they have suf-
ficient air" which is n mighty poor way
TO tell the amount of air pressure. In
many cases they are 70 to- 30 pounds
off in their estimate.
"Under-inflation causes the side
walls of tires to bend backward and
forward in a manner that they were
never built to do. Consequently, heat
is generated by this upward and down.
ward action and suddenly the motorist
finds the side walls of the casing brok-
en- inside in many places as well as
showing a black mark around the cas-
ing. which is an indication of heat
having been generated.
"rhc Guarantee Motor Car Com
pany's tire department makes frequent
inspections of the tires belonging to
its customers, and whenever possible,
gives such advice as will increase the
mileage. This service is given free
and we find that it is greatly appre-
GATED"
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15

Employees Of the Jack Neal Nash
Motors Company. Smith Motor Sales
| Company and Jack W. Neal Auto
Company, and their families will be
guests of Jack w. Neal at a barbecue
and picnic Sunday at Medina lake.
Nash dealers from surrounding towns
also have been invited and it is ex-
pected that at least 300 will enjoy Mr..
Meals hospitality. A feature of the
days program will be baseball game
between teams representing the Cher
rolet and the Nash organizations.
Floyd (Windy) Jackson is scheduled
TO pitch for the Chevrolet. while Steve
Wood probably will twirl for the Nash
nine. The party will leave at I
O'Clock Sunday morning and return
about o'clock in the evening. Cars
will be provided for those without
means of transportation.
A. Cuerto Jr. and c. Everson OF
the Cuerto Motor Company of Browns
vile. Nash distributors for the lower
valley, were in San Antonio last
week. They drove back Nash four
door coupe and a Nash six-cylindcr
sport model.
J. II. Simmons. territory man for
the Jack Neal Nash Motors Com
pany, spent last week in East Texas,
calling on dealers at Beaumont and
other towns in that territory.
Jack W. Neal, president of the Jack
Nea! Nash Motors Company. spent
10 rae ka Die
Grande Valley, visiting Brownsville,
Corpus Christi and other towns.
The San Antonio branch Of the
Buick Motor Company received an
other carload shipment of Buick cars
last week. This makes the eighth
trainload received by the local branch
in the last eight months, in addition
to numerous miscellaneous shipments.
According 10 g. J. Flint, sales mana
ger of the San Antonio branch, Il seri.
GUS shortage of Buick cars appears
likely. For several months, be says.
sales in South Texas have exceeded
the number of cars allotted by the
factory.
P. L. Manner, local agent for the
National Cash Register Company,
took delivery last week on Wills
Sainte Claire roadster. Mr.. Manners
car has beautiful finish, the body
being ivory jet black, triple striped
with orange. Disc wheels are orange
with black stripes.
Clifton George last week delivered
a special Cleveland roadster TO Ed
ward r. Stokes, warrant officer at
Kelly Field, and a Cleveland de luxe
touring to John Bowers of Kelly |
Field.
Among recent Oakland purchasers !
are: Harry Koplan. special touring |
Mrs. Ida Kunklc, sedan: Edwin Maru
cheau. fiye-passenger coupe. and j.
HUMPHREYS Of Crystal City, sport
model.
The Koehler-Kunkle Motor Com
pany reports the sale Of two-ton
Federal truck to the Lone Star Orange
Crush Bottling Company and two
ton Federal, equipped J
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
MORE CARS WANTED
Automobile Sales in Chins Show De-
cided Improvement.

Passenger car sales in Shanghai dur
ing the last sixty days have shown a
decided improvement. and business
during the last quarter has increased
400 per cent. as compared with the
preceding period. The registration in
Shanghai (French and International
Settlements combined) on January 1
totaled 3071 private passenger cars,
T02 public cars (taxicabs, BUSES, ETC.
43 delivery trucks, 557 heavy trucks
and 2S6 motorcycles. or an increase Of
IL per cent as compared with 1922.
The better road movement is still
slow. but not as slow as people not in
touch with the situation would be-
lieve. A road is now being con-
structed north and south through
Checking province; soldiers are being
employed on the construction work.
Every road brings new buyers into
the motor vehicle market, and China
is destined to become a large con-
sumner of light American cars.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
GAS GOSSIP

! with Goodrich pneumatic tires, to the
Austin.
III. L. Watson of the Koehler- Kun.
kle Motor Company, spent several
days in Austin last week.
Emil Schwethelm, Oakland dealer
at Boerne, called on the Koehler.
Kunkle Motor Company, last week.
The new Dodge Brothers business
coupe has taken the country by Storm
according to George +. Wroten of the
Wroten-Hundley Motor Company. The
touring and enclosed types are still
enjoying their former popularity, he
says. and it is not improbable that a
shortage in all models will be ex-
perienced in the near future.
Max Joseph of Fredericksburg. was
up last week for one of the new Dodge
Brothers business sedans.
A. +. Perkins, Dodge Brothers deal
err at Gonzales, took out a touring
model last week.
C. l.. McNulty of Dallas, district
representative of the Graham Broth
ers Truck Company, is expected TO
arrive here in few days for con-
ference with officials of the Wroten-
Hundley Motor Company, local Ora
ham distributors.
Buick dealers in the San Antonio
territory who called at the local
Buick branch last week included Cor
don Addie of Del Rio. Il. L. Capt Of
Uvalde. w. $. Clark of Lockhart, Jes-
sic Sipple of New Braunfels. Clar-
ence Covert of Austin and Wallace
Herndon of San Marcos.
J. d. Dean of the General Motors
Acceptance Corporation of Dallas,
spent Wednesday and Thursday of
last week in San Antonio, comforting
with officials of the Buick Motor
Company.
J. A. Hart of FL Paso, district sales
manager of the Buick Motor Com
pany. called on Col. Il. 4. Webb of
the Buick Motor Company of San An
tonic, last week.
G. ]. Flint, sales manager Of the
local Buick factory branch, spent the
latter part of the week in { the Rio
Grande Valley, calling on Buick deal
ers.
William Steinhardt, president Of the
Crockett Automobile Company Of San
Antonio and Austin. spent Wednes-
day of last week with the Austin
branch.
/. ID. Mckee, manager Of the San
Antonio Overland Company, called on
Willys-Overland dealers at Victoria,
Yoakum and Gonzales last week.
s. Saters.of the Saters Motor Com
pany of Kingsville, was in San An
tonic last week and arranged for the
Willys-Oyerland franchise at Kings
vile and Falfurrias. He drove back
one of the new Overland fours.
E. G. Jones, local manager for the,l
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15
APPEARANCE AND PRIDE OF
i OWNERSHIP FACTORS WHICH
( LEAD WOMEN TO BUY CARS
Woman Is Usually Attracted by Looks While Man Is
l. Interested in Mechanical Features-Dealers
|. Differ to Which Is the Easier to Sell.

with such a prospect-not an argu-
ment.
A Texas dealer organization is a
booster for the man because they have
had object lessons. In two instances
the man was thoroughly sold on a par
ticular make of car. Their wives knew
of other cars they wanted. This deal
er made it point TO get the man and
his wife TO drive together. and, after
getting the woman behind the wheel,
it happened that the woman was more
thoroughly sold than the man. But it
would have taken a great deal of
good careful craftsmanship to convince
a woman in such case without the
aid of her husband.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15

MOTOR bus transportation Is on the
Increase in rural schools. Reports
from the various states indicate that
261 600 children were transported by
motor vehicles during the past year.
162 new consolidated schools were e.
tablished in Georgia during 1922.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15

Firestone Tire and Rubber Company,
returned last week from Arkon where
he attended meeting of Firestone
representatives.
A. T. Barnes, manager Of the Citi-
zens' Auto Company, announces the
sale of the following Packard cars ;
Five-passenger touring models to Sam
Magness, Il. G. Kischell and X. w.
Kuhn; sport models TO j. j. Welder,
Jr. of Sinton and j. L. Eeale of Ken
edy; roadsters to Oscar Seeliger of
Lockhart and Vassar Irby of Go
lad.
J. W. Neumeyer, Cleveland dealer
at Yorktown, called on Clifton George
Thursday, to obtain one of the Cleve-
land de luxe touring models for pur-
chaser at Yorktown.
Will II. Hundley of the Wroten-
Hundley Company. expresses himself
well pleased over the consolidation of
sales, service and parts departments
under one roof. Monday and Tuesday
were two Of the best days experienced
in the service department in recent
months, he said.
Thirty Dodge Brothers cars have
been sold by the Wroten-Hundley Mo-
tor Company since the first OF the
month, according TO William He'll.
This is exclusive of used cars. Mr..
He'll anticipates one Of the best
months in April in the history of the
company.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15

examination maintained by Clifton for the exclusive sale of used cars In this
Cl7G arta exporter
il
ah has de ah records
formerly o work.
Pedo attended g lat NrvnI Upon
in In
saint Car ecmpny t he las six months
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15

Firestone Tire and Rubber Company,
returned last week from Arkon where
fhe attended meeting of Firestone
representatives.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15

The Koehler-Kunkle Motor Com
pany reports the sale of two.ton
Federal truck TO the Lone Star Orange
Crush Bottling Company and two
and-onc-half ton Federal, equipped
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-15

E. G. Jones, local manager for the
The daily star-mirror. (Moscow, Idaho) 1911-1939, 1923-04-18
PERSONAL MENTION.


Guy Chiesman, of Winchester,
Idaho, was Moscow business visitor
Wednesday,
I'D Atchison, prominent business
man and banker of Kendrick, is III
in the Gritman hospital with a severe
attack of rheumatism.
The ladies are busy on the collec-
ton of the G. A. r. monument fund.
Any one who wishes to contribute
or to pay pledges call the banking
committee, Mrs. R. RI Sherfey, or
Mrs. Ed Collins, or the presldar
Mrs. Nellie Hall, or Mrs. Roy Hol-
man.
Mr.. and Mrs. H. Minyard, Misses
Relia Grant, verla Draper, and Wv
ian Minyard and Alfred Hengen, of
Spangle, Wash, motored to Moscow
and spent the first of the week at the
home of Mr.. and Mrs. A. J. Draper.
Raynold Dahlberg, Of Audrey,
Wash, arrived in Moscow Wednes-
day, called by the news of the death
OF his sister, Mrs. Emma Larson.
Frank Dahlberg of Troy, another
brother, Is also here.
Mabel Splitter, daughter OF Mr.. and
Mrs. O. M. Splitter, of Cornwall, had
her tOnsils removed at a. local hos
pital Tuesday.
| Mr. and Mrs. John L. Naylor and
daughter, Miss Neppa, returned
The daily star-mirror. (Moscow, Idaho) 1911-1939, 1923-04-18

COMING EVENTS


w. c. T. Injecting Thursday af-
ternoon at 2 o'clock with Mrs. H. O.
Folkins, North Van Buren,.
St Peters Lutheran churchill
dies Aid will meet in the church
parlors Thursday afternoon.
Mountain View club-Meeting
Thursday afternoon with Mrs. Clar-
ence Bumgarner. Members urged to
come prepared to do sewing.
Presbyterian Brotherhood Monthly
meeting Thursday evening at $3.50.
Dinner and addresses.
Salvation Army-Major P. Morton,
revivalist, will give his lecture,
!" Circling the Globe,' Friday evening,
at the Salvation Army hall, Third and
Almon.
.Mersy-Go-Round Club Meeting
Thursday afternoon with Mrs. J. S.
Heckathorn, 800 East A. street.
Royal Neighbors- Meeting Thurs
day evening. Initiation and ballOting
on candidates.
First Lutheran Church Luther
League will meet Thursday evening
in the church. Good program and
good time.