, 1923-02-04
TO SELL.
THREE MILLION
CARS THIS YEAR
Ten Per Cent Increase Over
1922 Is Anticipated in
Automobile Industry.

In 1923. according to the February
issue Of the Automobile Trade Jour
nal. the automotive market can safely
absorb 10 per cent more motor
vehicles than were sold last year,
when 1850, 900 cars and trucks were
produced.
Other conditions remaining salts.
factory, this promises to be the most
successful year for both maker and
dealer, in tho entire history OF the
automobile business.
Approximately 1,65O,OOo passenger
cars will pass their sixth year of
service some time during the next
twelve months and. under normal
economic conditions, must be replaced.
This represents the largest replace.
ment market which has been avail
able since the establishment Of the
automotive industry.
Require 800 900 New Cars.
About 500 900 cars will be required
for what we may term new owners"
This estimated requirement will, of
course, be modified by existing indus
trial and agricultural conditions. il
IN tsAAll1Ath AhAA ttFDNV al "Ah -
into the export trade. Adding these
together, we find a demand for ap-
proximate'y 2,525. 900 passenger cars.
In the commercial car field the per.
Centage of trucks needed for replace
ment is not quite SO large as in the
passenger car field. Approximately
1875 900 commercial cars will be re.
IplPced during the coming twelve
months. II business conditions con
tinue on n fairly even keel. A demand
for 1876 900 trucks fer new owners is
anticipated. About Ia, 900 trucks will
be sufficient for the export trade.
This brings the total estimated re-
quirements for 1928 to 275 900 com.
mercial cars. making a total of 2.S05.'
900 passenger cars and trucks, or an
increase of about 10 per cent over
last years production.
Small Cars in Demand.
or the estimated output of 2,525, 900
passenger cars for 1928, Ford may be
counted to turn out at least 1,l5o, 900.
The General Motors units should .col.
lectively build about 400. 900 passen'
ger cars. a selected group Of other
leaders, consisting Of Durant. Dodge,
Studebaker, Overland, Maxwell. Hud.
son.EsscX and Nash should collective
ly turn ont 725. 900. This would leave
Il total production Of approximately
100, 900 for all other manufacturers Of
passenger cars in business.
1t ia expected that of the cars built
in 1923, "a per cent will sell for less
than $500; 90 per cent will be in the
$500 TO 81, 900 class. 10 per cent in the
81 900 to IS 900 class, 7 per cent in
the 81, 500 to SO. 900 class, . per cent in
the 1000 to $500 class and I per
cen in tho class selling above $4,000.
Dealers Increase in Number.
OF the estimated output of 275 900
commercial cars Tor 1923, Ford will
produce about 1875 900. General
Motors should turn tut about 10 900.
A group of leading truck companies,
consisting OF Dodge, White. REQ,
International Harvester, Republic,
Mack. Packard and Autocar. should
collectively build about rs. 900. This
leaves a total production OF only
about 0 1000 for all other truck
makers.
There are now 4O,SS9 automobile
n motor truck dealers in tho United
States. OF these 2,4s5 are In cities of
over 500 900 population, .3.4s1 are In
cities with populations between 1907
900 and 300, 700, s,192 are in cities
with populations between 10000 and
100, 900. while 26,371. or more h
half the total, are in small towns
having a population of less than
10, 1000.