Shoshone journal., 1923-06-15

lg laughed over Father O'Flynn,' al
e. yelled out the chorus of the 'Crui
J. keen Bawn"; or negro. Thei
i" never was anybody who could sin
r 'spirltuals" like Uncle Charles. Oh
y they were great concerts, Wen neve
' forget.
s And what was Aunt Emily doing al
D this time? You know as well as I d.
what Aunt Emily was doing. She wa
rising like a rocket through ever.
plane of the management Of Emery's
Emporium. She was passionately In
terested in her work, because she
could use 1t to serve her ambition
and because she was passionately in
terested in 1t, she mastered 1t, and
owned 1t, and put 1t in her pocket.
Everybody In that line of business in
that part Of The country soon knew
her; she was hail-fellow-well-met with
all the travelling men, who liked her
bluff manners and sharp tongue,
feared her piercing eye, and respected
her capacity always to get the better
of them.
She was detested but admirably
served by the staff of the store, who
were bewlldered by her really inhu-
man capacity for endless exactitude
of detail, angry at the everlasting high
tension Of her demands, but placated
by the growing fame Of the store and
by her instant recognition of business
ability in a subordinate. Business |
ability" How Aunt Emily adored |
IT! What starved, wolflike appetite |
she had for all that 1t stood for. How
intensely she lived in her new life
Before long she had developed a
new line, advertising (this was before
the modern science of advertising was
of and while 1 dare say it
would be an exaggeration to claim
that she was the first to expand the
present principles Of psychological ad-
'ertising, l know good many people
Who think she came very near doing
TO- Merchants from other cities came
o see her window displays, and talked
With her about advertising. Aunt
Emily, who never did anything for
othing, soon saw that she had mar ,
etable product there, and proceeded s
0 put 1t on the market. She organ
.ed what I'm sure was the first ad-
ertising agency, and ran it in odd mo-
tents of her busy days. ;
She was up and off to work early. =
'ading the morning paper as she ate !,
which Uncle Charles had :.
zen to. Then they saw her no more >
Il night, when she came home walk =
g strongly in the door, looking very ;,
stlnguished and chic in the beauti-
lily cut tailor suits of the best mate
al that money could buy a.
n speaking now, of course, of the q
mes after that difficult beginning. y
lat period lasted, after all, only till =, =,
could get her bearings in the new u
rid. Very soon, she was earning
IRE money than Uncle Charles ~
d ever dreamed of making. Bv
time Uncle Charles was around an
crutches, there was good
npetent girl in the kitchen. This E
Uncle Charles more time and
ength TO give to the children, more E,
ure to perfect his own music, and
re- energy to plan the thousand in
lous variations, on the theme of
lestic life which made their home
most delightful one to visit in, you wi
imagine. M
unit Emily fitted in it all very com fig
ably She was always agreeably nc
by night, and relieved of her sur 1t
energy, she was astonishingly be
l-natured and easy to get along ch;
|. Ihere was plenty of money
e days, for competent help, which ]
lie Charles managed smoothly: aw
e was plenty of money for good mo
les, and good food, and nice china. Dire
pretty glassware, and fine linen. Ha
+ which Aunt Emily enjoyed with get
lngry pleasure which was never Ha'
ted by ceaseless repetition. She toy
happy for the first time In her emo
Aunt Emily was, and although disc
@'' " Ills liiHc, Hluule-ageQ and | clut
haired, she was handsomer than law
lad ever been in youth. She grew of t
rev in acumen and business abil thar
md ripened with experience. till IT Is
mall city was not big enough for has
She scared off to New York bean
ing the family with her to an OK. he q
We apartment and from there 70 fami
where they lived for MANY tient
Aunt Emily being the Paris rem room
-ative of great New York de- kitch
e"' s'ore' room
the day of his death Uncle take
IS always kept the children close house
heart, and directed their growth Fro
IS lovingly and wisely as ever
Is a professional pianist now.
nown all over America and En- No
For years she was usually com q won
ed by her father, crutches and This
harlie Is successful architect of the
lovely French wife and two Tblrte
"aS "eauliiui TO see Uncle in div
$ with his grandchildren Franc,
%-e+r'