Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1923-12-15
Surprise Basement
Fifeld Bros. Co.
Treasure TrOve

~ wonderland has been discovered
this week in the basement of the FL
held Bros. Co. store for there, in the
new department. just opened up. are
all sorts of things to delight the lover
OF the outdoor. young and old. Skis,
sn Wshoes, skates. sleds, toboggans.
boots and moccasins of all kinds, in
most [aried style and price, are on
display in Fifield's surprise base
ment.
A journey down the stairs or the
| elevator, whichever, early reveals to
the wondering eyes of the shopper.
sights to behold. In one corner of
| the huge basement store, may be seen
| the miniature sliding apparatus.
which graced the stores display win
dow last season, and which never
| fails to bring squeals of delight from
the young ones and signs of admira-
ton from the older ones. here wee
dolls on wee sleds and toboggans
slide down over shining snowy hills
Another corner of the shop is taken
up with a campers full outfit, in
| Guiding the tent, a single and a
| double cot bed and various other ar
| ticles which go such a long ways in
| making camping such a delight. Soft
woolly blankets and practical camp
stools add to the attractiyeness of
the scene.
The side wall. by the camping en-
hibit, presents a most natural out
door scene. The brick wall served
as a natural canvass for natural
artist, painting a nature scene. The
work is that of Frederick G. Davis
and is most commendable. The
scene might be up in the Ripogenus
region. Moosehead or Jackman or
any other hunters paradise.
! 4 radio of the most approved and
satisfa etory class is on display here.
The inside aerial which is so most
successfully being used. is attached
to this set. On Thursday evening
! this radio and this will be the pro-
gre m. every Christmas shopping
night.
"And here is our soap department
and the genial guide pointed atten
| ton to the fine display of soaps on
display. Shaving soap. bath soap.
complexion soap and soap made in
! the shapes of animals and dolls. to
make baby's bath more pleasant, are
shown there.
From a clothes hamper. large
enough i'm which to conceal small
| boy. two tiny work baskets. with
padded cushionA and places for the
needles, are shown in the basket de-
partment Baskets of all kinds and
| for every use, attract the eye of the
shopper and easily impress them
that there is some gift for somebody
on their list. in that assortment
| Skates for young and old. Skates
for the beginners and skates for the
fancy skater are shown. Then there
are snow shoes which even though
the snow is still missing. have found
most ready market, this season.
Skis, long and short. wide and mar
| row. skis such as any Norwegian
expert would be willing to use, are
hanging from the walls and piled
into the racks in goodlv numbers.
And sleds Just the Kind to go
Swimming over the ice and snow. The
double runners of the most improved
| type and sleds for the little tots.
What's mall boys and girls Christ
| mas is complete without sled?
Buts all is not leaning toward the
sporting line. Because they are
showing. in the wonder basement. a
wonderful line of electric irons.
cleaners, heaters and other things
electrical. which always find welcome
in Maine homes.
Fifeld's surprise basement is
sight for your eyeA Go and see it.
We thank you. :,