Shenandoah herald. [volume] (Woodstock, Va.) 1865-1974, 1923-08-17

The expansion of the distributor
fitted nicely with the affairs of the
association which had increased it,
volume to such point that wide dis
tribution had to be available.
From an association shipping 10
three or four markets the Marietta
Truck Growers had grown to be an
organization requiring outlets in so to
100 markets during the heavy ship.
ping periods. These outlets were
readily supplied by the America
Fruit Growers sales service. Regular
and adequate supplies Of the trade
marked vegetables were maintained
IN the markets where Pioneer brand
had come to be recognized as q stand.
ard in quality, grade and pack. New
outlets were developed year by year
and in each the brand was established
| by intensive personal work with the
trade, supported by trade paper pub
licity.
Distribution is effected Jointly from
Marietta and Pittsburgh. The Amert-
can Fruit Growers maintains repre-
sentatives at the shipping point and
assigns a special sales manager at
Pittsburgh to handle distribution.
Close contact between the shipping
point and the distribution Office In
Pittsburgh is maintained by tels-
phone. The sales manager in Pitts
burgh, in touch with all markets,
keeps the Office at shipping point post
ed on market conditions, prices and
supplies. He advises as to loading
and arranges with the Marietta Office
to bill cars to meet the orders he has
secured. The Marietta Office In turn
keeps the Pittsburgh Office advised al
to 1oadings, weather conditions and
prospects for future supplies.
| Through this close contact and care
full watching of markets and crop con-
ditions it is possible to speed up har-
vesting and loading when market con-
ditions are favorable. On the other
hand when the crop must come OF the
sales manager IN charge of distribu-
ton Is warned far enough in advance
to be prepared to use every means to
avoid over supplies in any one or few
markets.
"The fact that the American Fruit
Growers Inc. has distributing power
elastic enough to take care of the
widest fluctuations in our amount OF
production is one Of the points about
it that appeals most strongly to us. /"
declares Secretary Nixon.
Never through the fault Of the dis
tributing service have we been unable
to market any Of our proudca Car
shortages and package shortage have
caused losses but not the lack OF
ability to distribute.
"Then the fact that the officers of
the A. F. G. have always shown will
ingness to treat fairly on all points of
discussion between US and the general
belief among our members that they
have always tried to do their best in
, marketing our produce have done
much to cement the good feeling be-
tween the association and its distribu-
tor. OF course, the best proof that
we believe our sales service is salts
; factory is the fact that we have al
ways renewed our contract"
[ Permanent headquarters are main
, tanned by the association in Marietta
, Ohio. The present officers are: Pres
ident, James Bowen Of Marietta; Vice
President, j. M. Ritter of Williams
town, W. Va; Second Vice President
; Ralph Buell. of Marietta: Secretary
; NJ. G. Nixon of Waterford Assistant
Ohio; Treasurer. Elmer Drain Of Ma
| rietta; Executive Committee, Edward
t Schwendeman of Lowell. o.; w. P
4 Engle of Lowell, O., and H. w. Hal
of Coal Bun. @.