Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1923-06-30

OF the above total, about $225.000.-
ooO,oo0 might be classified under the
heading Private Property. ANALYSIS
or the distribution OF this private
property shows that 1913 per cent. Of
1t; valued at s12o.90O, 600, 900, is locat-
ed In rural districts and small towns
under 10000 population, while only
~ per cent. valued at $1O4,1O0.OOO.-
wv. is in cities Of over 10000 popula-
ton. '0'0 pop"'"
Public property valued at $4,000
100000 and public and semi public
utilities valued at $35. 900, 900, 900 bring
lhe total property valuation for the
nation up to 5,000,00OO 900.
Since nearly "a per cent, OF the
wealth of the nation, as represented
by property values. is located in small
towns and rural districts, it is appar-
eht mat the purchasing power Of
these communities is greater than for
urban communities.
Car Registrations Chief,v ou+.;d.
The registration of automobiles is
one OF the best indications of the ex-
tent of the market for automotive
products. Records compiled at the
end Of 1922 showed that 1926, 900
passenger cars We're in operation in
the United States at that time.
OF that number, $4,000, or less
than per cent, We're registered from
cities having a population exceeding
oeooVo. Approximately LAO, 900 were
in cities having populations between
100000 and 100000. Nearly 100000
were in towns and cities with popula-
tons between 10000 and 100, 900. Over
90 per cent. or in round figures $685.
00o, were registered from rural dis
trlcts and from small towns having a
population under 10000.
Two.thirds Of All Car Dealers Are in
Small Towns
records show that there are 1888
oealcts IN automobiles and CONNER
Gal cars in the United States.
OF the above number. 2.465 are in
large cities having a population over
oOoO0O. $3.50 are located in cities with
populations between 100000 and 500. :
wv. ',?l0 are in cities with popula
tlons between 10000 and 100, 900. A
total OF 2o,1S3 are in small towns with
populations less than 10000.
Nearly two thirds of all car and
truck dealers are located in small
towns.
Service Facilities Follow Car Distri.
button
Ihere are b3,1OO shops offering
motor vehicle service in the United
states. OF these. 1890 or 43 per
cent, are operated in conjunction
with car dealer establishments, while
36 200. or - per cent, are so-called
independent" shops
Less than 10 per cent. Of the total or
G.loO shops. are located in cities with
populations exceeding 100000: about
$500 are in cities with pOpulat ions
between 100000 and 100000: 1920
are in cities of 10000 to 100, 900 popu-
lation: 1880. or nearly co per cent,
are N small towns under 10, 900 popu-
lation.
The demand for service is chiefly in
small towns and rural districts be-
cause more than half Of Americas car
registrations are in such districts,
The Small Town Supply Dealer
There are G3,300 dealers who handle
OF these 26.S00. or over 40 per cent,
are car dealers who carry line of
supplies as part Of the business.
and $4,000 handle accessories and
supplies as a main line.
About 8 per cent, or $500. are To-
Gated in big cities with populations
over 100000: $500 are in cities of
100000 to 100000: 1900 are in cities
of 10000 to 100000: 3S,5OO are in
small towns with less than 10000
population.
The small town is the great retail
supply market of America.