Evening star., 1923-06-10


Cheshire. managing director of Lever
Brothers of London, about 100 mem
bers of the Thirty Club of British
advertisers will arrive in Washing
ton from Atlantic City early tomor-
row morning as guests of the Wash.
ington Advertising Club.
The Britishers have been I'm Allan
tic City attending the convention OF
the Associated Advertising Clubs OF
the World as the delegates from
Great Britain. The next convention
is to be held In London.
The Washington Advertising Club
will entertain the visitors at a
luncheon at the New Willard tomor-
row, at which George b. Christian
secretary to President Harding; the
Commissioners of the District, the
acting heads of the local civic or
ganizations, as we'll as the presidents
of the Rotary, Kiwanian. Ctvitan.
Optimists and other clubs, Will be
present.
VIII Have Busy Day.
An elaborate program has been pro-
vided to crowd the one day that the
visitors will be herel Headed by
George /. Snowdon, chairman ot the
local advertising clubs committee In
charge of the reception, a committee
COMPOSED of the executives or the
local club will meet the delegates al
Union Station upon their arrival TO-
morrow at 7:30 am. and escort them
to the Washington Hotel for break
fast At 10 o'clock they Will be taken
in automobiles, to Mount vernon
the tomb of George Washington. An
escort from the Signal Corps will ac-
company them.
Accompanied by members Of the
British embassy staff the the visitors IIos. WI, III,
President Harding at 1890 o'clock.
At 1870 a luncheon by the Washing
ton Advertising Club and Chamber OF
Commerce will be given In honor OF
the guests da0nr from Gre GTsat make the a ad,
dress of welcome. The meeting will
be presided over by Frank Hogan and
several Of the guests will speak. AT
3 o'clock they will be taken In auto
ment. Lincoln Memorial and other
points of interest and at I pm. VIII
leave for New York to sail for Eng
land. W.
Vernon, George Scott, Uric b. Walms-
lev. Eric Field, and Col. Edward Frede-
rick Lawson.
Led by Cheshire.
Mr.. Cheshire, as president or the
London Thirty Club, led the delegatlor
of British advertisers to Atlantic City
He is recognized as the dean or Brltisr
advertising men. He controls the
largest advertising interests and ap'
propriations in the British empire
| larger, it is understood, than those OF
any Individual firm in the Cnlteo
States. AS managing director OF Level
controls
soap trade Of Great Britain. with capl'
tai running to millions.
William S. Crawford began his ad.
vertising organi nation just peIore
the start Of the great war: AT Una.
time. despite the fact that business
came to a. standstilJ and papers mac
little space for advertisement tnt
Crawford organization gre" ane
emerged after the war one Oh tns
strongest and most progressive az
yertising houses in England. IL Was
his Idea to bring American adVer-
tisers to- London for the advertising
convention in 1924 and he was tne
hacker who brought the Thirty Clur
TO undertake this work, while presl'
dent of that organizations. He wa
vice president of the advertising eX,
position at the White City in l9Zt
the Associated Advertising Clubs o.
the World. He is honorary pup
iicity director for the British empire
exhibition to be held in 1874.
Represents Younger Men.
C. Harold Vernon, honorary Sec
retary of the Thirty Club. Is repre-
sentative of the younger element 1T
the advertising game. Organizing
ability demonstrated by him wor
praise during his work at the adver'
tising exhibition in 1920.
George Scott, representing the
Glasgow Herald and associated news
papers, is secretary of the finance
committee of the Thirty Club ano
vice president of the Association Of
Advertisement Managers Of the Lon
don and Provincial Press. He was
delegated to represent the leading
newspapers of Glasgow at Atlantic
City in inviting American advertiser
to London in 1924. He Is member
of the ,Aldwych and Fleet Street clubs
and of the general council OF 'tht
National Advertising Benevolent So
ciety, which was organized for allie
Walton of distress among those EN-
the care and maintenance of orphan
children.
Uric B. Walmsley. associated Will
E. Hutton & Co.. Ltd. is the younges
member of the club. He came to thl:
country as the representative OF thi!
firm, in whose employment he hal
been for eleven years. He was one O.
the men who organized the advertis
ing exhibition in 1920 and is q mem
| ber of the Publicity Club of London
| the Aldwych Club and Fleet Stree
Club.
Eric Field. director Of the Inter
National ADV ertiSing Agency of Er