San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-08
SAN ANTONIO BEING
ADVERTISED IN MANY
FOREIGN COUNTRIES
Through Newspapers and
Magazines Gebhardt d.
reefs Attention Here.

The Gebhardt Chill Powder Com
pany. established here q quarter of
century since, is advertising San
Antonio throughout America and in
many foreign lands. This picturesque
advertising carries San Antonio's mes
sage eloGuently to the limits of civili-
zation and has long since become a
fortunate and important factor in di-
recting attention to the Winter Play
ground Of America.
Gus G. Geyer, vice president and
general manager of that institution
has just issued 100000 copies of a
3G-page booklet, printed in five colors.
and containing treasured recipes of
Mexican cookery for American homes.
All of this colorful literature is
stamped San Antonio On the handsome
frontipiece.
This is but a part Of the permanent
reference TO San Antonio. afforded this
city by the Gebhardt Chilli Powder
out annually is measured by the mil
lions. Including its directly mail
literature and the various packages.
all stamped San Antonio. Gebhardt is
advertising San Antonio more than
10,000,C00 every year. Aside from this,
it is estimated that more than H.
000.0 people are reached through the
newspapers and magazines.
"We believe staunchly IN the news
paper and magazine" said General
Manager Geyer. who directly super
vises all literature bearing the name
Gebhardt. San Antonio. One publica-
ton brought us 1000 inquiries this
season.
Newspaper advertising with us is
not an expenditure. Newspaper and
magazine advertising represents an in
vestment. yielding us regular and in
creasing returns. We compare it with
compound interest. because newspaper
and magazine advertising itself in
creasingly. The results obtained this
year from advertising in newspapers
and magazines. will more than COM
pensate us for the appropriation, yet
returns will continue in ne years to
come. We say this from an experience
of many years. and feel sincerely that
we must attribute the success OF Geb-
hardt products in a great measure
to newspaper and magazine advertis-
ing"
The Gebhardt Chilli Powder Com
pany is advertising San An ohio in the
republic of Mexico. the reception of
which they feel will rebound greatly
to San Antonio's future greatness. as
the natural port of entry. The Geb.
hardt Chill Powder Company is ad
vertsinG San Antonio in I'll parts oil
the United States, in British Colum.
bia, Quebec, Ontario. Manitoba. il
Canada and in Brazil, Colombia
Chill. Argentine. Bolivia, Uruguay
Peru. Paraguay. n South America. in
Honolulu. in Porto Rico, in Europe
and in Asia.
ii ere is a letter from far away
Tientsin. quoted verbatim to show just
what General Manager Geyer en-
counters in 4 mornings mail. He ha!
learned to be a philosopher in study
ing the psychology of language ant
the art of expression, m?iled to Geb
hardt, San Antonio. from the foul
corners of the world:
Ticntsin, China. I'VE beg respect
fully TO stating that our firm t,
agents of provisions and various il
largest quantity.and We fixed order
for every eos. in European, which tn
draft through the Honskong & Shang
hal 3anking Corporation. W
beg now TO request you supply US som