The Birmingham age-herald., 1923-09-23

Birmingham's newest industry, a tire factory, is now turning out auto mobile tires at the rate of 200 per day and Birmingham is buying these tires at about the same rate and the demand is~holding up so well that in short time two shifts, producing 276 tires per shift. or $50 tires a day. will be inaugurated to supply motor car owners who desire to ride on Bir mingham- made tires.
 It is perhaps true that few persons knew that a tire factory was in full blast in Birmingham, so quietly have its organizers gone about their task, and until the sign was painted on the big two-story building at Twenty seventh avenue and Twenty sixth street, not many knew that 8 tire factory would occupy this ediffce, but now those who drive out Twenty sixth street or ride out the North Bir- mingham cars can see the big white sign informing the public that this and Rubber company.
 When the Murray boys, Robert, Cary and Lynn, decided to build 8 tire factory in Birmingham and to build as good tires as anybody in the world right here in the Magic City, they just went ahead and built their factory and began, making tires, good tires too, as soon as the factory WkS reauy. mere was no nurranlnB or trumpet sounding about 1t; they just went quietly to work and dem onstrated their faith in the Birming- ham district and the south by putting their money and efforts into this new industry.
 One of tho first things that was needed was an experienced, practical tire man, who could build good tires and knew how to select the materials a task. Such a man was found in w. F. Tidyman of Akron, Ohio, who has so ably assisted in the erecting of the plant and the installation of the machinery and equipment and is now superintendent of production. MT. Tidyman was raised up in the tire building business and came to Bir- minghRm with an enyiable record be- hind him. The task of selecting the operatives for the new plant was left largely to MT. Tidyman and he made several trips to Akron and other tire building towns for the purpose of se- , curing the highest character of em- ployes for his organization. Those men are all experienced and efficient and know how to build good tires employees now ranges around one hundred but the inauguration of the two-shift day will necessitate the employment of this many more. Thus it is seen that the new tire factory has added a, goodly number of high ly paid, skilled men to the popula- ton of Birmingham and keeping many of your tire dollars in your own home town.
 The Murray boys have been in the tire business for something over seven years and have gained a valua- ble experience in this time. They are fully qualified to judge the char acter of a tire and as Carl Murray says they are building "just little bit better tire than anyone ever built before" As these men have made of success of the retail tire the fact that they will make suc- cess of the manufacture of tires.
 The distribution of the new tire will be mainly through the Murray Tire company and this distribution was already in a high state of per lection before the manufacture of tires was begun. Thus the Birming- ham tire is assured of almost in- stant distribution as the Murray Tire company has retail stores in principal cities in nearly all the southern states. They are located from Texas to South Carolina. So insistent was the call for Birmingham tires from these retail stores and from others desirous of handling them that not withstanding the fact that the first tire was Oul ONCE lWO months, the Birmingham Tire com pany Is just now finding itself in position to provde a full stock for the retail stores. However, day by day, the plant has run a little smoother, organization has been perfected and production speeded up until an output of 200 per day was reached. Then the retail stores began to get stocked up and tires commenced to roll all over the south.
 A trip through the new factory will be interesting and worth while. It Is