Evening capital. [volume] (Annapolis, Md.) 1922-1981, 1923-02-16
NEWSPAPER, HE SAYS.
is CITY'S BIG ASSET

Is CITY'S BIG ASSET
Featured by an address bv
Louis F. Kramer, prominent in
advertising circles in Baltimore
city. who stressed the great inn
portance to merchants of adyer-
tising their business through the
press OF their city, as well as Civ
ing the widest publicity to the
home town and its advantages,
and by other addresses, the get
together" banquet given by the
Chamber of Commerce last night.
was one of the most successful
affairs of its kind ever arranged
by local merchants.
COOPERATIVE Spirit Shown
Covers for the lanquet were spread
at the Black Cat dining rooms on
Maryland avenue. and there were
present not only practically every
meml er OF the Chamber, but a num-
fer of other business mon, not af-
filiated with the organization. II was
an enthusiastic gathering, and the
spirit of cooperation among tn
business interests of the city along
all lines. was rampant throughout the
evening.
Mayor Jones And Others Speak
Clarence NJ White, president of the
Chamber. presided and acted as toast
| master during the evening. He too,
| addressed the gathering. and in ad-
dition to Mr.. Kramer, the other in
vited speakers were Mayor Samuel
Jones, and Ridgely p Melvin A trad
ing stamp project which the Chamber
has in mind as a means OF stimulat-
ing business. was touched upon in
course of the round table discussion
that followed the feast. Plans for
this soon will he consummated, II is
expected.
Kramer On Advertising
Addressing the gathering, Mr.. Kra-
mer discouraged the feeling that
I seems to exist among the business
men among a number of small com.
| nunities that advertising through the
| newspapers of the home town does
not bring them much return. In this
connection, the speaker said that a
| newspaper is one Of the city's biggest
| assets in an advertising way, that
| The advertising matter in its columns,
both as to quality and quantity is q
big gun in the eyes OF the stranger
as well as people of the community
Newspaper Reflects City
A town he said is known largely
by the extent to which its merchants
advertise; that the people look to the
advertising columns as well as the
| news columns. The man who be-
lieves in advertising, he pointed out,
does not go to the management OF a
| newspaper and talk advertising by
! the inches. On the contrary is i'm
! terested on a much broader scale;
he talks about half pages and pages,
as the means of acquainting the pub
lie with the stock of goods he car
ries.
Mayor Praises Business Men
Mayor Jones told the assemblage
that as far as the municipal authori-
ties are concerned, they always stood
ready to cooperate in civic matters.
He commended the business spirit OF
both the Chamber OF Commerce and
the Rotary Club, saying that their
members had better opportunities to
keep in closer touch with different
matters, and that the City Council
is always open to suggestions.
Spirit OF Cooperation Stressed
The topic on which Mr.. Melvin was
called on to speak was "Co-operation
Among Civic Organizations" the par
ticular reference being the Rotary
Club, Of which he is an active mem
Der, and the Chamber of Commerce.
The speaker summed up his remarks
by emphasizing SERVICE as the
basis of citizenship and showing the
application of Rotary's motto Service
Above Settle Profits Most Who
Serves Best" Cooperation and not
competition, he said. was what 10th
organizations stand for in working