The daily star-mirror. (Moscow, Idaho) 1911-1939, 1923-07-11
HARDING AS ADVERTISER

he was not a good advertiser. Well
the president seems to be learning.
There have been several indications
recently that he was getting better
understanding of the kind of publicity
which really counts for something.
One of these was his story of how,
when a boy, he killed goose-or
possibly it was a without
meaning to do so and neglected to
confess to his irate parent that he
had done the deed. If that was not
the story, it was something like that.
At any rate, it was the sort of story
which is generally described as every
human" and which nine people out of
ten read in preference to addresses on
the tariff, the world court and sim
liar heavy subjects.
An eastern writer thinks Mr.. Hard
ing needs plenty of this same sort Of
publicity and is setting about getting
it. In Kansas he sat in the seat of
a farm tractor, drove a wheat binder,
joked with the farm hands in a big
wheat field and held the farmers
babies in his arms. Best of all, he
managed to get his lips sunburned so
that they became slightly swollen and
he was obliged to forego making a
speech which had been on his pro-
gram. Comparatively few people
no ho IF II a RI
been delivered, but the whole country
read about those sunburned lips and
about how the president operated the
wheat binder just like any ordinary
farm hand.
Plainly, Mr.. Harding is improving
as an advertiser Or perhaps he
knew all about it all a1ong-certainly
his newspaper experience should have
taught him much-but is just now
beginning to use his knowledge ex-
tensively.
"a - -
LABOR AND THE GENERAL GOOD
Few intelligent men any longer
deny that labor has gained great
benefits by organization. In few in
dustries is there any disposition to
deny union recognition. Among the
people at large the belief prevails
that the general interest is served |
when the standard of living of wage |
is raised
But the cause of labor cannot be |
advanced against the general interest |
title, cannot be advanced against the
general interest; and the tendency
If some labor unions, unchecked by
liberation leaders, to press seeming +
advantages without regard to the
common good will surely injure the
ause of all labor unions. At time,
generation back. when Harry Have
meyer was establishing the fortunes
f the American Sugar Refining COM
ANY by cutting the differential in
ugar to the lowest possible fraction
any, pioneer in the field of big
usiness monopoly, was raising prices
Upon the small remains |
the cordage concern, after the in !
vitable crash, Abram S. Hewitt,
Use old man, remarked: Monopolies .
lat take advantage of their power
, raise prices in spite of sound prin-
piles contain within themselves the t
sedS of suicide"
Against this law labor unions en-
y no immunity-New York Sun. y
p ~ - g
A sharp reminder of the perils or
otor travel was given a few days y
20 when an automobile occupied by h
embers of President Harding's h
lrty went over the edge of the road
Colorado canyon, and two of it's .
embers were killed. While such ac- te
dents may be regarded as peculiarly k,
kelly to happen in a mountain region 10
here roads are apt to be narrow and "
ifs high, yet there are in a great j.,
any places, bitches and steep banks at
lefe DANGER OIL SERIOUS ACCIDENT ex- ~
IS if the car goes over the edge. A
rye part of the motor mishaps are ne
e to this cause. In mountain roads M
ivers usually take special precau- In
ms, so that the danger of accidents st
such locations is not perhaps any
eater than in ordinary locations in
lere operators run at high speed an
'se to the edge of steep banks. A W.
! of a few feet over an ordinary Wy
IN ar
fatal lust BIS. well as a drop over of