Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1923-12-15
Money Spent in Advertising Wiscon-
sins Attractions For Tourists
Brought Big Results.
HURLEY SHOULD COOPERATE
]. A. Cope, Field Man, Pleads for
Cooperation in Address Monday
Evening at Court House.

l. A. Cope, field man for the
Wisconsin, Land O'Lakes, Inc,
speaking at the court house Monday
evening on "Our Tourist Trade"
declared that statistics show that as
the result of the expenditure of
$4,000 in advertising Wisconsin's
attractions to tourists, 100000 900
was brought into the state
Mr.. Cope pleaded for the CO.
operation of Hurley and Iron county
citizens in continuing the good work
of telling the world about Wiscon-
sin, declaring that from results
shown so far there is every reason
to believe that the tourist business
in Wisconsin will soon be second only
to our dairy industry.
E. S. Hagen, cashier of the Iron
Exchange Bank ant treasurer of
Wisconsin, Land O'Lakes Inc, now
statewide organization, presided at
the meeting. Other speakers were
Prof. j. E. Murphy, T. p Boretti
and E. C. Wilson.
According to Mr.. Cope, the
tourist trade in Wisconsin last year
far exceeded any previous years
record. He gives as his authority
for the statement that $100,000,000
was spent by people who actually
visited Wisconsin last year informa-
ton gathered by the State Highway
Commission from summer resorts,
hotels, garages and other lines Of
business directly affected by the
tourist trade.
A statement issued by the State
Highway commission on August
8 gives the total number of out-of
state cars coming into Wisconsin
that day as 29,409. The average
number of people to a car is three
and one half and the average
expenditure per person per day is
IS, making a total of 102,931
tourists that came into our state on
that day and spent over five hundred
thousand dollars. This does not
include the many thousands that
came by rail-
1.-The automobile has done more to
promote travel in this country than
any other single thing" declared Mr..
Cope, "and those who have seen
this growth have realized the
possibilities at hand and have in
creased their profit by telling the
world about their attractions and
opportunities for recreation through
organizations similar to the Wiscon-
sin, Land O. Lakes, Inc.
wisconsin has much to offer in
the form of not only summer recrea-
ton but winter sports as WE'LL" he
further stated, land has long been
famous for its beautiful lakes and
streams, It ideal climate, its fishing,
its wonderful highways and summer
resorts. but we must tell people
about all these things if we expect to
get them to come up here in the same
manner that Minnesota, Michigan,
California, Denver, and many other
localities are carrying on this i'm
portant development work.
1.-The tourist industry, which is
Just in its infancy" Mr.. Cope said,
has far exceeded in value some Of
our older established businesses &C
cording to statistics given in the
1919 census report and it viii not be
very long. if we continue the work
started by the Wisconsin, Land Q
Lakes, Inc, before the tourist
business will be second only TO our
dairy industry.
aside from the actual revenue
derived from the tourist Business IN
Wisconsin, there are other distinct
benefits accruing Thousands Of
people are coming to our state who
have never before visited here. It