, 1923-05-24
RAWLINS Man
MAKES SUCCESS
u. E. BIBLE, FORMER RESIDENT OF
RAWlINS, has BUILT UP LARGE
MANUFACTURING CONCERN

Tor the purpose OF a n
featuring an automobile battery.
This concern started very modestly
and for some time just a few bat
teries were made and only a couple
OF men employed at the work.
The battery manufactured was
given the name "Westric Battery"
and within a very short time the
demand for this battery was SO
great that larger quarters were nee
essary. Just recently the quarters
we're doubled and at the present
time ia occupying a building 80x132
feet located at the corner of Lincoln
and East Twelfth street, Denver.
The Westric Battery company is
now employing 35 workmen and has
on the road four statesmen. Agencies
are maintained in practically every
city in the west and in this city the
Rawlins Garage handles this bat
terry.
Some time since the Denver
Commercial. the official newspaper
of the Denver Commercial Club, car
ried the following write-up Of the
Westric Battery company:
STUDY the local market for an
opportunity and then manufacture
to meet It," might be the lesson
drawn from the substantial success
OF a Denver institution not quite
three years old which has enlarged
three times and is forging ahead
against national competition with
increased business every month.
The Westric Battery and Supply
company, East Twelfth avenue and
Lincoln street, is the institution and
the main product upon which 1t has
made its success is the Westric bat
terry for automobiles.
W. E. Bible, president, saw an op-
portunity for a locally made battery.
he says, and %thereupon started his
enterprise. OF course the merit Of
the product itself has been the larg-
est factor in the rather rapid prog
ress in a line in which only gradual
development can be expected, but
the policies Of the company also
have had much to do with the re-
suits. That the success has been
rapid is shown by the fact that the
concern is now turning out $4,000
automobile batteries q year, has
more than 200 service branches and
stations OF which eight are in Dem
YER. and has altogether 400 accounts
on its books.
Has Earned Reputation
The battery is the source OF life
and power OF an automobile. More
over. II costs money enough to make
a motorist pause n think when he
is installing n new one. Therefore.
there is practically no chance OF a
poor or inferior battery becoming
popular while one that stands up
well against the keen completion in
the motor world nowadays will soon
earn its own reputation. The West
ric has earned It's reputation.
When Mr.. Bible saw the opport-
unity for a locally made battery he
set about to overcome certain diff
culties generally experienced by au-
tomobile users. One OF these was
the leakage OF acids about the post
and another vas buckling OF the
plates. The result was that he per-
fected the perfect SEAL to prevent
leakage, a device on which patents
have been applied for. and also
worked out a formula for the plates
which has proved g%ratifyingly sue
cessful. As the consequence. tho
Is able to give a guarantee
OF eighteen months on It's batteries
for all cars. except those for Fords
on which n twelve-month guarantee
Is made.
Square Deal Policies
And herein come the policies OF
the concern. From the nrst the com
pany's aim has been to make a pro-
duct OF merit and It's battery has
stood the test Of its guarantee. But.
in addition to that. the company has
also followed the principle that the
purchaser must be satisfied. There
fore. the rule that the customer Is
right has been observed In adjust
ments. with respect to price the
customer has also been given the
benefit.
A steady and healthy growth has
been the result. There has been ~
increase In saies every month since
production began. II IN interesting
70 note that word-of-mouth adver'
= Using. was solely relied upon ae shs
beginning. From Octobsr. 1919. u
October. 1871. the total adverti.ins
expenditure was e73. Since tner
Q small and steady campaign ha
been conducted.
Valuable ptds-Itaes have also oee1
dsvNlopsd. Four types q radio BAT,
ter1es are now being manufactures
IN rcepouse 10 demands for them. D..
MAJ numerous special batteries and
.nrfvate branch stuff" or batteries
sold under the trade names OF cee.
tain dealers who ind that thsy car
mako greater sales with eoods un'
der special names. In addition:
complete line Of tools n uppIic
for battery service stations " main
tanned. -x..
me company has not attempted
national distribution. " con
. With Q steady rcSinal CROWN
IL sal0 and service stations nov cA
tend from Billiner. Mont. ON tn'
north 70 southern New mexico An'
from Pocateiio, Ida. TO western Kan
It's entire product h made In Don