San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-08-31
New Models and Price Cuts
Not Price War Fore
runners.
PRICE LEVELS SOUGHT
Sales of Sporting Goods
Take Big Squirt, Is
Report.
By ]. c. ROYLE.

Copyright, by the San Antonio Light.
New York. Aug. 31.-The bringing
out CT new Oldsmooile light six
model and the reductions OF from so
10 500 in the Maxwell types, which
have stirred the motor trade this week
and nave been the cause of much spec
u.ation. are not opening moves in any
automobile price war.
Reliable information from automo-
ole centers confirmed that statement
To-Day.
In answer to questions as TO the
meaning OK the appearing. Of the new
OlGsmo5ile model at Toronto. A. j. c.
Hardy. president of Olds Motor
Works, quoted 10 the writer today the
statement of the company issued June
6 as follows:
The Odds Motor Works announces
that during September it will put on
.1c market new popular-priced, wa
ter. cooled. six-cylinder car along with
it's present line. which will be con-
tinued into the 1924 sales year"
This program has not changed
in any way Mr.. Hardy continued.
NO final prices have yet = en- estab-
lished on our new model and these
prices will not be Established nor is
sued until the end of September.
THE car shown at Toronto was
simply an experimental sample loaned
by us TO the Canadian company which
will manufacture Odds cars complete
in the new Olds plant at Oshawa, Ont,
before the end of the year.
1yata1
where"
Competition Is Keen.
Competition is keen as developments.
which have already taken place and
which will be announced in the next
20 days indicate. but the industry is
one in which the product Las nc, be-
come so standardized that any leader
can establish prices which others will
follow.
The narrowing down OF the COM
panies which are turning out large
numbers of cars, however, is making
competition keener than ever. b,:s the
struggle is less in the nature Of price
war than struggle for price field.
Some Of these price fields offer
strong sales possibilities.
Manufacturers have figured that
somewhere between tn, so-called Ford
class and the cars selling around or
above $1,000. there was price level
which would attract man purchas-
ers.
They have been studying sales statis-
tics and some are believed TO have de-
termined TO invade this field with
touring cars Of strong engine attrac-
ton while others have stressed closed
body types rather than motor changes.
All the manufacturers concerned in
this price field are watching for the
response of the public to determine
their future programs more definitely.
Manufacturers report that conges-
ton Of freight is developing and acting
rs an artificial brake on production
because of inability to get raw ma
terials into the plants and finished
goods out at the speed required by
operating schedules.
Ford production for the week to-
tailed only 34.7Sn compared with the
peak output Of 41,0OO.
The loss is due to changing the
plfnts to accommodate production of
new models. but officials state that the
1000 daily out-turn will soon be in eff
feet again as orders are in excess OF
production and the only obstacle is
delay in obtaining materials.
Sporting Goods Take Squirt.
Sales of sporting goods have already
taken a big jump. according to dealers
in large distributing centers and the
volume in prospect for fall unquestion-
ably is greater than for many years.
This demand is most plain'y appar-
cnt in the South and Middle-West
where wonderful strides are being
made in sports in the country schools. |
Hundreds of professors and teachers
of preparatory schools, high schools
and grade schools who never in their
lives have played football. are taking
courses in football and basket ball
coaching now being held in various
sections.
More than so professors were stu
dents in such a course at Louisiana |
State University, each of whom will |
organize teams among their pupils.
Basket ball teams in the ountry dis |
iricts of the Middle West will be num-
bered this year not by thousands but |
10y tens Of thousands.
Sales of golf goods have shown
steady increases throug 0.t August
and The opening of new courses is add /
ing thousands of new players month
~.
More attention is being paid TO quail
ity in sporting goods than ever before.
even the school boys demanding the |
iiirher-pricel articles