San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-28
P|GGLY W|GGLY
VARIETY STORE
OPENS FRIDAY
Best One Owned by Piggy
Wiggly Stores Incorpo-
rated, Manager Says.
CROWD OF 10000
Storm Doors Long Before
Opening Times Per
Cent Buyers.

What Harry Rosenon, manager OF
,Pieggly Wiggly variety stores, esti-
ates to be the best store of its kind
in the United States owned by the
Piggy Wiggly Stores Incorporated
was opened in San Antonio Friday
morning at 10 o'clock. 1t is estimated
approximately 10000 people attended
the opening.
After several weeks of preparation,
advertising and arranging, officers
and employees of the Piggy Wiggly
Stores incorporated have opened
store which is said to be one Oh Tue
largest as well as most complete III
the United States. .,,,.
A crowd that blocked the sidewalk
at Navarro and East Houston streets
stood waiting for the doors; OF inc
newly remodelcd Goggan building 10
be opened. Customers began gamer
ing long before s Friday morning
Crowd Blocks Traffic.
By 10 O'Clock, when the store was
scheduled to be opened, the largest
crowd of the day was waiting. 1T
seemed as though everyone wanted 10
gain entrance 10 the new store first.
Traffic on one side of the street
was blocked at times during the morn.
ing and passage on the south sice OF
Fast Houston street in front OF the
Goggan building was next to lmpas-
sible throughout the day. =,
Thousands of pink, white and req
carnations were placed in the rear oil
the building and every customer re-
ceiyed one. Customers were also
given samples and sticks of chewing
gum as favors. .,
lust before the doors were opened
by manager of the store, }. Posvar,
two orchestras were made ready 10
MAY. Several minutes before the
crowd was admitted one orchestra
struck up n lively march and as one
orchestra would finish a piece the
other would begin. There was music
throughout the day. .
Finally the latch on the doors oil
the building was thrown back. There
was good natured pushing and SHOW
Eng as the crowd entered.
" 95 Per Cent Buy.
At least % per cent of the people
in the crowd came to purchase some
article. Each secured a brown. blue
and yellow straw basket as he entered
the door and having entered the turn
stile began to shop from one OF the
best and most complete stocks of any
store of its kind in the country.
When they finished shopping. Gus
toners received a carnation. chewing
! gum and other favors, and pushing
their way back to the front of the
store, paid for what they had selected
after a girl had summed the total on
a brand new adding machine.
According TO Mr.. Rosenon the stock
in the San Antonio store is high
grade. Every article is of standard
brand, he says.
Has Soda Fountain.
To the right on entering customers
see large. clean, modern soda foun-
tain. 1t was especially designed for
the Piggy Wiggly Stores. Incorporate
ed. Here coffee is cooked by cleo
tricity, sandwiches are served with
toasted bread and the many delicacies
| including every drink that may be
secured at soda fountain make this
department one of the chief attrac-
. tons.
The candy department, on the left
after entering, is also most attractive
departments. 1t is managed by W.
CogsweI. The candy sold by the
Piggly Wigyly variety store is manu-
featured by the Piggy Wiggly Stores.
incorporated. This department and
the soda fountain probably shared
honors for attracting the largest num-
Der Of customers opening day.
All show cases and counters in this
Piggy Wiggly variety store have
been manufactured by the company.
They are finished in light oak and add