Evening star., 1923-10-28
SHIFT AUTO SHOW
into SALESROOMS | |
Dealers viii Continue Ex'
hibits of All Models, Ru-
doIph lose Says.

Because Of the unprecedented in
terest shown by the public IN the
new-season automobiles the Wash
ington Autcmotive Trade Association
announced nj the close OF the closed.
car show last night that a majority.
of the exhibitors would hold private
exhibitions at their individual show
rooms throughout the coming week.
According to thn asshciation the
show was STAGED primarily to enable
the public to inspect the new models
side b. side under one roof. and In
stead of &C 'ompIish!nE that purpose
alone 1t has served further to stimu-
late an interest that justifies an in
creased display in the salesrooms
THE show. however has enabled
many to narrow their choice of
new car down to a few makes. and
has thus saved them lot of time.
said Rudolph Jose. chairman Of the
show committee. when the doors
closed at Convention Hall last night
'They want an opportunity now tc
make a final choice carefully, and
We have prevailed unon many Of the
exhibitors to extend the show serv-
ice at their individual salesrooms.
Full Line TO Display.
The dealers not only vii fave 4
full line of models on display SO tina.
motorists will not be disappointed
but will have extra ,salesmen on hand
to explain intelligently the interest
ing features of the new cars 10
short, every service available to local
me torist: AT the show viii be extend
~, gs
The show committee avoids all
stereotyped phra'es in reporting the
results OF tt show and asserts that
this IS possible hecau"e Of the new
spirit In mntordom which was evil
night we found public not merely
curious about thntr automobiles as
in former years but public inter.
ested in snail things in the way of
Improvement which make for NOR
said. I'VE found a public already sold
on the automobile. and very largely
sold on the closed car. Attention has
turned to an interest in seeing tho
automobile develop into a handler.
faster. more comfortable and eco
nomtcaI form of personal transporta-
ton.
This is in marked contrast to the
situation a year ago. or even last
spring, when the low prices on cars
who felt that they were gaining a.
plenty by acquiring cars without con-
sidering those details for which the
more seasoned motorist looks. While
the cars steadily were reaching
point of reasonable perfection there
were few improvements to interest tho
veteran motorists. and many of them
have been waiting for the 1924 cars
Prices Remarkably Low.
AS the cars at the show revealed,
the general acceptance of the auto
mobile by the public not only has en-
abled the manufacturers to put out
their products at remarkably low
sirable features in addition. The vet
eran motorist today sees that his
faith I'm the automobile and his gen.
erous buying support. has been re-
very improvements in control. econ
rapidly been coming to demand.
Very few realize that the import
bodies of the. new cars are the di-
rect result of greater demands placed
upon the AUTOMOBILES of today
through more constant and more ex-
tensive use. and that all this has
erous support of the pioneer motorists.
.'The most significant feature of
todays motoring as revealed at the
show ts the great advantage to all
motorists of their own generous buy
Ing of cars. Everybody is motoring,
and everybody is beneftting
This thought probably will be better
appreciated by the motorists as he
visits his favorite salesroom this
how, in addition to improvements in
the cars offered to him, the dealer
organization itself Is in a better posi-
tion than ever to give the car a good
name locally and service 1t in the
way modern conditions demand"
A fve-million- dollar electric power
afatinn is Sonn to be huilt at the VII.