The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1923-10-05
GU TL00K FOR
AU TO BUSINESS.
DECLARED GOOD.
w. E. Lahr of Lahr Motor
Sales Company Reviews
Conditions Before Dealers
BEST YEAR AHEAD
AHEAD
Willys-Overland Dealers from,
Western N. ID. and East.
ern Montana in Meeting !

Outlook for continued heavy au-
tomobile business, both in this Sec
tion and in the entire county, is ex-
cellent, w. E. Lahr, president of the
Lahr Motor Sales Company, told So
dealers in Overland and WHY'S
Knight cars at sales meeting last
night.
Mr.. Lahr told the dealers that he
eelt that call the bad is behind US
and all the good is ahead of u.s." He
pointed to the success of the dealers
throughout western North Dakota
and eastern Montana, gave results Of
IA survey of conditions in the terri
tory, and declared that if any dealer
is unsuccessful he must look to him
self alone for the reason.
The fact that all of the large au-
tomobile companies Of the United
States are getting keyed up for the
1924 produ duction-preparing for a
Greater production than ever before,
was itself an indication Of what may
be expected in the near future in the
automobile business, he said. The
present year of 1923 is to be q rec
ord-breaking year in the automotive
industry, he said, and the fact that
heads of great companies are antici-
pating an even greater year in 1924
indicates plainly that the business
is still far from its peak.
The dealers were called in chiefly
for 'pre-view" of the new Over
land Champion. The sales rooms of
the Lahr Motor Sales were closed to
all except dealers, but tomorrow will
be thrown open to the general public
for the fall exhibition of the new
Overland Champion.
A. G. White of the Lahr Motor
Sales Company explained financing
methods to the dealers last night and
talked upon financing, both
whelesale and retail. In the after
noon the dealers attended demon
stration of the new models, particu-
larly the Champion. A. banquet was
served to the dealers in the evening
at the Grand Pacific hotel, with A. F.
Bradley, secretary Of the Association
of Commerce as the chief speaker.
To Lift Mystery.
The mystery which has attached
to the announcement of the new
Overland Champion will be lifted to-
morrow morning. The sales windows
today were shaded from view of
the interior. Many new models in
addition to the Champion will be dis
played tomorrow.
An expert will be present in the
show rooms to explain to all visitors
the features of the Champion, par
ticularly it's versatility and flexibil-
ity. The Champion will incorporate
many new features Of body combina-
.tions for various purposts, it is stat
ned, being an entirely new creation in
automobile design in the manifold
features.
Another feature of the announce
ment of the Champion is the essay
contest open to school children of
the city. The subject Of the essay
contest is "My Champ; on" A num-
ber of questions are asked. To the
girl or boy who answers the aues-
tions best and writes the best 800
word essay on "My Champion" a IS
prize will be given, to the. second best
SO irize. and to the third best a
81 prize. Essays must be turned into
the Lahr Motor Sales room at D. m.
next Wednesday. Judges are Mrs.
M H, Jewell, M. D. Avery and Miss
Mary Huber. The essay contest was
announced to all of the city school
children Out of town boys and girls
participating in the contest must
mail their essays to reach the Lahr
company by Wednesday evening.
The dealers gathering ended form
ally last night. but many dealers
were here this morning completing
the details of arranging the 1924 con-
tracts and taking out new automo-
piles to drive home.