San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-10-21
.AD CLUBS MEET
|. IN CORS|CANA
N0VEMBER5-7
Tenth District Program Is
Outlined for Con-
vention.
EDUCATIONAL TALKS
San Antonio Advertising
= Men and Women
Will Speak.
EDUCATIONAL TALKS

line annual convention Oh tne Ientu
District of the Associated Advertising
Clubs of the World, comprising Tex
as, Louisiana, New Mexico and Ari-
iona, will be held in Corsicana No
vember 5, 6 and z, according to Boyce
Martin. publicity director for the con-
yention.
An exceptionally interesting and
educational program has been arrang-
ed for the three days of the con-
vention, including instruction in ad-
vertising, salesmanship and merchan-
dising.
On Sunday, November A, open
house will be observed at the Corsi-
cana Country Club.
The following program has been an
nounced:
First session at the Elks' auditor
ium, Monday: Registration at the
Elks' Club; invocation, Rev. !. i.
Jones; address of welcome, j. 5.
Eubank, mayor Of Corsicana; re-
Spouse, Marcellus +. Foster, publish
er Houston Chronicle; "Some Funda-
mentals of Direct-by-Mail Advertis-
ing" Tim Thrift, advertising manager
of the American Multigraph Sales
Company of Cleveland; Retail Mer-
chandising Through Store and Win
dow Display" John E., DeWild, mer-
chaLdising director Ely-Walker Com
pany of st. Louis; Corsicana Adver-
auditorium, Leo Il. Dernier presiding.
Lou Z. Holland of Kansas City, pres
ident Associated Advertising Clubs of
the World, will be the principal speak.
er. Entertainment will be furnished
by the Dallas Advertising League
Quartet, the Corsicana Advertising
Club and the Corsicana Daily Sun
Band.
Marie Wathen to Speak.
The afternoon session will open at
2:15 at the Elks' auditorium with
talk on "Modern Merchandising" by
Jack Dionne, publisher the Gulf
Coast Lumberman and the California
Lumber Merchant; general discus
sion; How Newspaper May Pro-
mote Its Own Sales With Advertise
ing" Douglas V. Martin, director of
publicity of the st. Louis Globe
Democrat; "What Men Don't Know
About Advertising to Women" Marie
Wathen, advertising manager Wolff K
Marx, San Antonio; AN Advertising
Salesman's Duty to His Buying Pub
lic," William Brockhausen, local sales
manager of the Sunset System, San
Antonio; House Publications, Bee
man Fisher, advertising manager of
| the Texas Power and Light Com
pany.
The Elks' Club will act as hosts
| at a Red bod stag smoker to be held
at the Elks' Club building at z 80.
! tertained with a theater party at the
same hour.
The third session of the convention
will be held at the Elks' Club audi
forum, beginning at $3.50 Tuesday
morning with an address on "What
Texas Has to Advertise and How to
Advertise It," Theodore II. Price, edi-
tor of Commerce and Finance, New
York; debate, Resolved, That Special
Editions and Special Pages Are Real
" Worth While TO Publisher and Ad-
vertiser," affirmative. Al Shuman. adj
vertising manager Fort Worth Star
Telegram and Harry Cohen, publish
er Galveston Tribune; negative, Dale
Rogers, president Rogers-Gano Adver-
Using Agency, Houston and Joe Daw-
son, vice president Southwestern Adj
vertising Company, Dallas.
Critique on Exhibits.
At 1916 the Corsicana Lions Club
will entertain with luncheon at the
Y. NJ. c. A. auditorium, Sydney
Marks presiding. The principal speak
er will be Theodore II. Price. Enter
tainment will be furnished by the
Lions Club and the Corsicana Daily
Sun Band. Following the luncheon a
photograph of the delegates to the
the Y. NJ. c. A.
The fourth session will be opened at
2:15 in the Y. NJ. C. A. auditor
ium with an address OH 1.-The Neisho
Plan" by Quincy Lowe, counselor of
the Associated Advertising Clubs CT
the World, Neosho. No.; debate, RE
solved, That the Use of Comparative
Prices Is Justified in Retail Adver-
tising;" affirmative, Joe III. Fierstein,
advertising manager Levy's Hous-
ton and Bert Barger, advertising man
ager of Meachams, Fort Worth neg
alive, ]. Milton Pandres, advertis-
ing manager Titche Goettinger Com
pany, Dallas and George Clark, adj
vertising manager of Thompson's,
Galveston.
While a bridge partyi going en-
at The Elks Club auditorium for the
women delegates, the men of the con-
vegtion will hold critique of adver
Using exhibits under the leadership of
Harold Kayton, general manager Of
| the Sunset System, San Antonio. Re
viewers will be A. II. Cadwa3lader,
vice president Cadwallader, Coulter
and Payne. San Antonio; Il. Z.
DYER. president X. c. Dyer and Com
pany. Dallas; Leo T. Dernier, Dernier
& Wilson. Corsicana; George b. For
ristall, advertising manager Foley's,
Houston; Jake Gernsbacher, advertis-
| ing manager Gernsbacher & Company.
Fort Worth; Percy Montgomery, FL
Paso: W. ]. McInnes. Roswell. y.
NJ; Otto Bruck. advertising manager
Beaumont Enterprise, Beaumont;
Gratz True. sales manager Robert III.
True Printing Company. New Or
leans; ]. II. Binklry, Binkley Adver-
Using Agency. Sherman. and w. V.
Crawford. advertising manager San
ger Brothers, Waco.
WEI See Oil Fields.
The Corsicana Country Club will
Sc host at reception at $50 Tues
day evening, Richard Mays, president,
presiding.
An address on the advertising
Trend- by Lou +. Holland, at 0 30
Wednesday morning will open the
fifth session Of the convention. which
will be held at the Elks' Club audi
I,orium. Carl Hunt. manager of the
Associated Advertising Clubs of the
World. will sneak on "The Progress
of Organized Advertising" after I.
which a business session will be held. |
Business to be transacted will be the