davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1923-07-11
New Features a
L. A. ExpOsiti
BY STANLE

LOS ANGELES, July IL
the second week of the Am(
Historical Revue and Motion
turc Industrial Exposition we
der way announcement was ma
day of the addition of Il numl
daily amusement features on
exhibit grounds that will Ell
the hours before the big she
historical pageants, spcctacula
lets, and hippodrome acts tha
presented nightly in the colisel
Daily attendance at the e.
tion has been running from J
to 10000 since the opening j,
when representatives of 13 j
American countries were 81
guests of honor.
The program for next few
is as follows:
July II: California Federati
Womcn's Clubs Day. World
ers Day.
July 13: Inglewood Day
queen and band. Kansas
Nebraska Day.
July IA: Celebration of Fa
the Bastile with Miss Andree
yette as Jeanne d Arc. Progra
Woman's Overseas League. 4
lean Veterans will participate.
July 15: Masonic-Grotto Day
nice Day with queen and band
Imperial Valley press., 1923-07-11
PLAN TO REOPEN
|. A. C0OTE FIRM
BY United Press Leased Wire

LOS ANGELES, July 1l.-Rc-
ports were current here today that
plans are under way to reopen the
A. w. Coote brokerage firm.
1t is said that a ma ajoritv of cred
itors have made a proposal to A.
w. Moore Jr., receiver, to reorgan-
iZe and operate the firm under the
management of Coote who would
receive a salary and thus take the
proceedings out of bankruptcy court.
Coote and the creditors, under this
plan would all assign their claims
to creditors directorate. 1t is
said that over 100 creditors in San
Francisco have agreed to the plan
and that in all creditors represent
ing $750,000 have announced will.
ingness to assign their claims.
No official announcement of the
plans has been made as yet, how.
ever.
Imperial Valley press., 1923-07-11
S13,5OO Insurance
Allowed on High
School Building

BY Press Staff Correspondent

oy HiSoo QUAIL correspondence
BRAWLEY, July n.-Thc Braw-
ley Union High School trustees and
the Coast Adjustment Company
have compromised on the insurance
claim of the school. A threatened
law suit against the insurance com
Dany brought about an offer of
$4,000. The controversy resulted
from the partial destruction of the
high school in March of this year.
The school gas plant, located in
the front part of the building, ex-
ploded, causing the death of a girl
student, Halle Smith, wrecking the
building to such an extent that re-
construction is necessary. The work
will require an expenditure of $780,
900 to $4,000.
Recently school bonds were voted
for the sum of $4,000. But with
the insurance funds available, work
can be started at once and rushed
SO that the building will be ready
for occupancy when school opens in
the fall.
Imperial Valley press., 1923-07-11
1T MIGHT BE WORSE

The cost of living hits us here,
Taxes are climbing out of sight.
This hasn t been Il good crop year.
The season didn't turn out right
We had a drouth and then a flood.
Spring was too hot and fall toe
chill.
But we have shelter, clothes and
food,
And all our dear ones with us
still.
We still have friends to share oul
way,
We have the glory of the day,
The freedom of the hill and plain.
We have the beauty of the sky,
God S love through dawn and even
fall.
And so, though some things seen
awry,
We re pretty lucky, after all.
Clarence Il. Flynn.
Imperial Valley press., 1923-07-11
Victim of Ice
Pick Receivers

Juan Singh, the Brawley Hindu
who was stabbed in the back with
an ice pick at Brawley Monday
night, is reported making progress
toward recovery at the Ell Centre
Hospital today. X-ray photographs
of the wound show that the ice pick
was not broken off in the man s
body, as was at first believed, nor is
the wound which Singh received on
the head as serious as first reported.
Singh could shed no more light on
the affair today, and confined his
statements to the effect that four
Mexicans attacked him without
cause. No report of arrests in the
case have been made to the sher.
iff s office.
Imperial Valley press., 1923-07-11
Here's First of Terse Talks on
Necessity of Cooperation of
Sales Force with 'Ad" Writer

in the terms in which he has led
the public to think.
The test selling talk and arguments
you know are put into your cad y
copy. When your statesmen never
read them, are you not sure that
they may fail to make a sale with
their inferior sales talkl
AS an example, the "ad" writer
offers the suggestion in his copy
that the customer should purchase
more than one of a certain article. -
How can the statesmen back up this
suggestion which has been planted
in the mind of prospective pur-
chaser when he does not so much as
even read the "ad'?
Imperial Valley press., 1923-07-11
L. A. LETTER MAN
RETIR ED A FTER
81 YEARS SERVICE

WASHINGTON, JulyM 11.-Ten
postal employees with service records
Of from 20 to Al years, were today
placed on the retired list under the
terms of the civil service retirement
act by the postofficc department.
Among the retired veterans were
Frithjof f. Fredericks, letter car
rier, Los Angeles, Cal. Entered
service 1889.
Imperial Valley press., 1923-07-11
IOWA PICNIC AT
LONG BEACH PARK

Three hundred thousand strong is
the Iowa bunch in our southland,
and to all these Col. A. b. Shaw,
president of the great contingent,
is calling for mighty host at the
coming picnic-reunion all day Sat
urday, August II, in Bixby Park,
Long Beach. President Shaw prom
Uses all the happy features that are
offered at the Iowa pienics and will
have the county headquarters. so all
may find the old friends.
Imperial Valley press., 1923-07-11
SANITATION In
MEXICALI BETTER

A decided improvement of gen
eral health conditions in Mexicali
has been noted. Cleaner water is
being given to the people and an
intensive cleanup program has been
followed by public officials.
No new cases of sickness have
been reported to the authorities re-
Gently, and it is felt that the situa-
ton is well under control. This
year aims to be the healthiest year
for Mexicali.
Imperial Valley press., 1923-07-11
Bedtime Stories
Copyright, 1923, by Mcclure
Newspaper Syndicate
BY HOWARD R. .GARIs
UNCLE WIGGILY AND THE
ORANGE JUICE

"My goodness! 1 wonder what
has happened?' exclaimed Uncle
Wiggily one day as he hoped down
the stairs in his hollow stump bun
ga.ow. The bunny rabbit gentle
man thought he would see his break
fast ready fer him on the table.
"Nursc Jane not down yet-some-
thing must be the mattcr!' thought
MIR. Longcars.
Then, as he noticed how still and
ouict it was in the bungalow, a
sad thought came to the rabbit
gentleman.
~ hope the Fuzzy Fox or the
Wcozie Wolf hasn't toddled in and
carried off Nurse Jane Fuzzy Wuz-
W." whispered Uncle Wiggily.
But he need not have worried
about this, for, Il moment later, a
weak voice called:
"Unclc Wiggily, I am too ill this
morning to come down and get yolr
breakfast. l have such headache.
Do you think you can get yourself
something to eat. +"
'.Whv of course L can!' cried
Uncle Wiggily, trying to speak il
a jolly voice. 81 used to camp
out, once upon time, with Uncle
Butter, the goat. And you should
see the breakfasts [ used to cook
Not only can | get something fol
myself, Nurse Jane, but I'll bring
up your breakfast also. Stay IN
bed until your headache stops.'
"Oh, | couldn't eat thing!'
sighed the muskrat lady housekcep
er IN faint voice.
Not even little orange juice'
,cl.od ITunlo Wiuoilv sIf I wer.
Imperial Valley press., 1923-07-11
OSTRICH TENDENCY
LANDS HIM I'm JAIL
Nv United Press Leased Wire

SAN PEDRO, Cal, July Hills
ostrich tendencies landed f. j. Bo-
lesta, sailor, in Jail here today.
The sight of a cash register through
a plate glass window tempted him.
Bolesta threw stone through the
window but, frightened by the re-
sulting crash, he fell upon his face,
threw his arms over his head and
remained that way until police ar
rived.
Imperial Valley press., 1923-07-11
Looking Backward
What the Press Files Tell Of
Imperial Valley for This Date
in Past Years
NINETEEN YEARS AGO
July II, 1904

Miss Charlotte NJ. Preston is at
tending summer school at the State
University at Berkeley.
Mr.. Harley of the construction
department of the Holtville road
went to Los Angeles Sunday to look
for laborers,
Rev. II. B. Hollingsworth of Holt
Vile has moved his family to I'M
perial and entered upon his duties
as pastor of the Christian Church
Mrs. Frank s. Miller is visiting
her father, T. M. Heard, of Brawlcy
this week.
Imperial Valley press., 1923-07-11
Major William T. Morgan
Lecture Bureau, International Col
respondence Schools. Scranton, p;

respondence Schools. Scranton, Pa.
There is probably not an 'Ad -
writer in America who has not many
times felt that his work was hamp'
cred by lack of coordination with
the sales force.
He has seen his best prepared copy
made Improbable because of the
sales force not thinking the same
thoughts as himself nor speaking
the same language.
1t is through the hands of the
retailers clerks that 9s per cent
of their merchandise sold in Am
erica flows into the hands Of the
ultimate consumer.
Taking 100 possible sales, only 4J
will be made, due to the ignorance,
indifference and inertia of the retail
clerks.
Fifty-five per cent of the money
spent in advertising is lost, because
of the ineffieiency of the retail
sales-people.
Clerks Must Cooperate
The value of the advertising dol
lar depends entirely on the effici-
ency of the clerks, because advertis-
ing alone does not sell goods.
The duty of advertising is to at
tract the customer to the store,
and there the advertising ceases,
and the sales forces takes charge.
The advertising may attract thou
sands to store, but if they go
away without making purchase
the store has lost money.
A large department store tried
an experiment recently, to determine
the "pulling power" of their ad'
vertising, but it also showed the in
efficiency of their sales force.
They found that 1000 people en-
tered the store in the course of a
day.
One hundred and forty thousand
of those people walked into and
out of that store that day without
buying anything; 20 per cent of the
opportunities put in front of the
clerks that day were wasted.
They sold only 80 per cent of the
people who came in-presumably
ready to buy.
Should Read "Ads"
The selling talk that goes into
your ad must be clear, high type,
good English, free from objection
able slang; but are you just as in
siutent that the selling talk en-
gagged in by your clerks is just as
high type and unobieetionablea
The advertising writer causes the
buying public to think in the very
language which he puts on paper
and attracts them TO his store by
that language, and yet many times
he fails to make the statesmen think
Imperial Valley press., 1923-07-11

to squeeze you out some cool orange
iuice in a glass, couldn t you drink
it,"
"Well, | might take some orange
iuice,n squcaked Nurse Jane. But
| don 1T like to trouble you, Uncle
Wiggilv. Get your own breakfast
and don t bother about mel
GAS if [ would do that!' cried
Mr.. Longears. ~ guess you we
bothered with me often enough when
| didn t feel we'll. Now you just
lie there quietly and I'll bring you
up the orange Juice
"Thank you,' sighed Nurse Jane.
Uncle Wiggily went to the kit
chen and after opening about forty
'leven sixteen wrong cupboards he
found the oranges, glass and the
iicccr which takes the mice out
of oranges"
Uncle Wiggily was squeezing out
the orange juice for Nurse Jane,
when, all of a sudden, there was
noise at the back kitchen door. At
first the rabbit gentleman thought
it was the cow lady, bringing the
milk and cream. But, as he looked
ND. he saw the Bob Cat, with his
silly little tail, sinking III.
"Oh, good morning." spoke I'M
Gle Wiggily trying to be polite,
even to bad Bob Cat.
"Good morning." growled the
Bob Cat. "I'vc come to nibble your
cars, Uncle Wiggily.'
eyes, ! suppose So" sighed the
bunny. "But before you do that
would you please let me finish
ooh, yes. 1 suppose so, grow
led the Bob Cat. I'll wait here for
vou." He sat down in Il chair near
the kitchen table. Uncle Wiggily
kept on squeezing out the orange
Juice. All of a sudden the bunny
gentleman ploppcd a big seed out
and across the room, and the seed
hit the Bob Cat on his nose-'zin-
go!"
"Zoop" howlcd the Bob Cat, clap
ping his paw to his nose.
Uncle Wiggily tried not to laugh,
for the Bob Cat didn't know where
the seed had come from. The bunny
kept On squeezing out the orange
juice. Soon he plopped another
seed across the room, and it struck
the Bob Cat on his nose" bingo!"
"Gurrl" growled the Bob Cat,
but Uncle Wiggily tried not to
laugh, for the Bob Cat didn't know
where the seed had come from.
Mr.. Lcngears squeezed out the
last orange juice. Then he found
seed twice as large as any of the
others, and sharp pointed on one
end. Taking careful aim, the rab-
bit shot this seed at the Bob Cat.
1t struck him on his nose-"ker-
zunko!"
Wiffie-wuffie!" howled the
Bob Cat aud away out of the bun
galow he ran.
~ thought you were going to
nibblc my ears" laughed the bun
ny.
"Not whiic it's haiIing chunks
of icei" snarlcd the Bob Cat, who
couldn't see very well. "There
must be a terrible storm coming"
he said, for the hail stones have
been banging me on the nose all
the while. I'll come back after
the hail is over!'
"Well, if you do, you won't find
me home." chuckled Uncle Wiggi-
ly. Then he carried the orange
juice to Nurse Jane, and soon her
headache was all better and she got
the bunny's breakfast for him.
SO this teaches us that orange
juice is very good for muskrat Ia
dies, but the seeds are bad for Bob
squeezing out this orange juice for
Nurse Jane?"
Cats. And il the rubber ball doesn'
bounce up ana hit the tea kettle
on its nose, II tell you next about
Uncle Wiggily's wrinkled coat.
Imperial Valley press., 1923-07-11
AIS Troubles Are
Fast Multiplying
BY United Press Leased Wire

LOS ANGELES, July 11.-Al ST.
John, movie comedian, is fast be-
coming a specialist in lawsuits.
Yesterda yhe was sued for divorce
byhis wife, Mrs. Lillian st. John,
who alleged cruelty. Last week he
was sued for unpaid income tax by
the government.
Mrs. st. John alleged cruelty, say
ing that he stayed away from home
at nights and that when he did
come home he appeared in a condi
ton which she described as
"stewed. He also told friends
that he no longer loved her, she
charged.
Imperial Valley press., 1923-07-11
FIFTEEN YEARS AGO
July II, 1898

Mr.. and Mrs. +. G.. Doebel have
gone to Rcdlands for week s visit
Mrs. Doebel will spend the remain
der of the summer visiting OH the
Atlantic coast.
DR.. 7. j. lies has, returned from
q week spent on the coast.
Frank Preston has gone to Red
lands to spend few days with hi;
parents.
Imperial Valley press., 1923-07-11
TEN YEARS AGO
July IL, 1918

II. ?. Meyer, local manager of the
Imperial Valley Hardware Com
pany, has left for Chicago to make
extensive purchases for his firm.
Professor Kerr, new principal of
the High School, is in the city plan
ming the work for the coming year.
Mr.. and Mrs. j. r. Garren have
left for the coast for their vacation.
DIR. and Mrs. Cram, whose home
IN town was destroyed by fire, have
taken up their temporary residence
at the Harold Bell Wright ranch.
Imperial Valley press., 1923-07-11
Mere Boy Jailed
on Theft Charge

Lee Mckinney, Is year old youth,
is held prisoner in the juvenile de-
partm@nt at the county Jail, follow
ing a charge of robbery placed
against him. The youngster was
accused of stealing $40 from j. w.
Taggart of Holtville. When brought
before Justice Mcdonald, in the
HoltYille court, the latter ordered
him turned over to the juvenile
department. Probation officer A..
w. Swanson is investigating the
ease foday, to determine Mckinney 3
fatel
Imperial Valley press., 1923-07-11
UNTITLED STEEL ORDERS
FOR JUNE DECREASE
by United Press Leased Wire

NEW YORK, July II. - The
statement of the United States
Steel Corporation on untitled ton
mage for June, issued today, shows
decrease of $4,000.
The untitled tonnage ON June 80
was G,3S6,26l tons, against 6,9S1,-
351 May 81, 7,288,509 April 80,
1923, and 5,635,52l June 30, 1922.
Imperial Valley press., 1923-07-11
Jacks Back, ThiI
Time for 18O Ds

Jack Harris, a well-known
acter along the border, recently
pleted serving 80 day sent
for vagrancy, and upon his
charge from Jail, stated he was
coming back. This morning j
Campbell looked up from his b
to see Harris standing in fror
him, accompanied by an officer
CaleXico. Jack had come back,
this time he was given 1S0
for vagrancy by Justice c. f.
key in the Calexico court. Wi
little time off for good beha
Jack can get out of Jail jus
time to make a New Years re
tion not to come back third
Imperial Valley press., 1923-07-11
GANNA'S COMING
BACK TO u. S.
BUT WON'T SING
By United Press Leased Wire

PARIS, July 11.-Ganna Walski
has abandoned her plans for an
opera tour and sailed today on the
Olympic for New York, where she
will meet her husband, Harold Nc
Cormick. She does not intend to
sing in America.
Imperial Valley press., 1923-07-11
JUDGE HAS OIL MANS
CASE UNDER ADJUSTMENT
By United Press Leased Wire

ny United Press Leased Wire
LOS ANGELES, July 1l.-Justice
Scott is considering today the case
of {. c. Julian, prominent oil prom
otter, charged with violation of the
corporate securities act, which he
took under advisement pending fill
ing of briefs by both prosecution
and defense. a decision will be
rendered in 80 days.
Imperial Valley press., 1923-07-11

A Swiss soap manufacturer is
wrapping his product in 10-kronen
notes. The tremendous fall in the
value of Austrian money makes this
unusual bit Of advertising possible.
Imperial Valley press., 1923-07-11

Sharing the Chedit.-"It's only
your constitution that has pulled
you through. 4"
hope you'll bear that in mind,
doctor, when you send your bill in. -
Sydney Bulletin.
Imperial Valley press., 1923-07-11
Defined

Professor lin an engineering class)
- What s dry dock?"
Student-"A physician who
won't give out prescriptions. Dry
food Economist.
Imperial Valley press., 1923-07-11
One On Him

Isaac" You should pull the cur
tains down ven you kiss your wife.
| saw you last night"
Abie-"The choke's On you; 7
wasn't home last night. ''JExchange.
Imperial Valley press., 1923-07-11

Scientists tell us that the cul
of the Amazon is felt $50 mile
sea.
Imperial Valley press., 1923-07-11

Botulinus poisoning was first
know as sausage poisoning"
The Alaska daily empire., 1923-03-17
MIR. PAUL EMPHASIZES NEED FOR
 LlTERACY TEST.

Speaking before the Committee of the Whole House MT. Paul declared that the Foster Literacy Bill would disqualify 000 Indian voters That is not so certain It has been established in a court of competent jurisdiction Indians who can not read and wrte and who continue to live more or less under tribal customs qualified voters in Alaska However if the statement is tr,ie it en1- phasises the need for the legislation One thousand iliterate and misunderstanding voters are a menace to clean, democratic government in country where vote they do in Alaska
 The Foster Bill would net affect tbe voto of . single Indian who read write Under it. if II should become law every Indian who could cast his own vote undersandingly would retain the voting privilege Only those who would be brought to the polls and voted by someone else would be shut out
 MT Policy hit the nail squarely on the head when nc said that the situation it now stands is an invitation to corrup political practices Ii must not DC forgotten that if ten per cent. or more of the voters of Alaska to be subject to- the control of pctleians or others who interested in candidates CT pclicies that will be competition in the race for thcir votes It will decisions that are not based upon the intelligence and will of individuals It nay mean decisions secured through purchase or other means of corruption. It certainly will mean system of trading and log-rong that is sub 'ersNe of good citizenship and cean government
 1T untutored Indians who know nothing of orr system of fef-government are to be permitted to vot u VIII De menace to the welfare of the Indians themseives It will tend to destroy high ideals of ciuzenship among portion the population thot heeds all the encouragement that clean example implies
The Alaska daily empire., 1923-03-17
Pays Tribute to School System.
(Skagway Alaskan

Governor Scott c. Bone, in his message to the sixth biennial Legislature pays high tribute to the school systems of the Territory. The Terrtorys Chief Executive not only pays tribute the school system but ranks it among the foremost achievements Of the Northland Governor Bone very justly points with prideful finger to the finn fundation upon which the educational system of the Territory now finds teelf established.
 It speaks well for Alaska that it's Chief Execu- tive is thus enabled to address his assembly of law making citizens; it is a tribute to this northern do man or the United States that its progressive stand ards of mental training the coming generations are, while the country itself is as yet only in it's infancy recognized by the great union of states forming the parent government of the south
The Alaska daily empire., 1923-03-17
IT IS TIME TO REGISTER.

The people of Juneau have only two weeks in which to register for the municipal election which will occur the first Tuesday in April. That will be enough they gc it seriously, and it is serious matter. A full always security in gov ernmen and there cannot be full vote in Juneau unless it is preceded by full registration. Only these who are registered vote.
 It is the duty of everyone who has an interest in the welfare of the town to register and to take an interest in getting others to register. Register now and ask your neighbors and friends to do so.
The Alaska daily empire., 1923-03-17
Close Season for Halibut.
(Princc Rupert News. ]

closed season for habut has been decided upon, treaty drawn up and signed by the United States and Canada and this will have be ratified by the United States Senate and the Parliament of Canada before it becomes law. As there likely to be little opposition to ths the only feasible method of pro- tecng the halibut during the spawning season. it is to be presumed that the Senate will pass it.
 While it will tend to make the fishing boats of Prince Rupert and Ketchikan rather quiet during the three months when no habut is coming in it will stabilize the business and prolong the num- Der Of years during which habut fishing may be car ried on. As it has been in the past with the other banks the fishing grounds would soon have been depleted and then we should have to look to other fish to supply the market
 Again and again the Government has been asked to arrange for close the Mackenzie King administration is to be commended for it's prompt action.
The Alaska daily empire., 1923-03-17
Alaska Awakening.
Seattle Post-Intelligencer.)
differ from


 Obvious proof of improvement in Alaska business is shown nj the statement of it's commerce during 1922 which exceeded in value that of the previous year by nearly twenty-one million dollars
 One -fisll-totaled $59, ,225,790 for the year in exports.
 The mining industry, too, showed life. The production for export last year million dol lars the figure of the previous year
 The wood pulp industry has made beginning, with plant in operation. The present year will show great advance in this industry.
 Alaska nard hit by the It's young men joined the army, and it's industries, except copper, waned Now it is coming back strong
 Just now it is expecting the greatest years busi- ness, and the greatest volume of tourist travel in its history.