The mirror., 1923-01-25
WANT AID

We often hear of the pathos to be found
in want ads, but here is one that is so
full of exquisite humor that we think it
too good to pass up and so print it in full.
WANT AID QUICKLY SELLS
HUFFMAN'S DEAD" HORSE
Has to Turn Down Chances to Trade for
Cider Mill and Badly Used
Ford Car.
You remember reading in recent issues
of the News "Want Ad" offering for sale
horse of peculiar characteristics and un-
certain pedigree. If you didn't read it
it's your own fault for we've been telling
you there's always something interesting in
the News Want Ads.
Well, this particular ad brought results,
of course. They all do for that matter,
but this one may have worked little
harder than the average one does, because
it went more into detail. The advertiser
took prospective buyers into his confidence
secret of successful advertising.
The ad was as follows:
"For Sale-One male animal, alleged to
be horse. Age unknown, but in all
the present century; 1873 hands high, in
on him anywhere and at any angle. Con-
J;+;or +o ,o;JJ1;or. IL, -, o,,I,
side; (you can count them for yourself)
the rest of his anatomy fairly we'll con-
cealed. Four legs, one of them in excel
lent shape-better in fact than many which
have been in evidence of late. Two eyes
which are normal for horse of his age.
Teeth need some repairs and some re-
placements. Any lady with plenty of
time patience and a good whip can drive
him-and he will stand without hitching.
This is probably the best thing he does.
Price, with the usual factory guarantee,
exceptions as above, $12; price cas- is,"
without recourse, $40; halter extra. Ap-
ply Sam Huffman, Esmont, Va"
Esmont, Oct. 30.-Dear Scottsville News:
Please accept my thanks for your efforts in
my behalf and allow me to take this op-
portunity to state that l believe your pa
per is decidedly the best advertising
medium in this part of the country. The
enclosed ad, which was inserted in one of
your recent issues, brought forth almost
fifty replies; they came in person and by
letter. l enclose one of the letters, indi-
eating that your paper is read by all classes
the rich as well as the poor. This hap
pens to be one of the poor ones. I have
several of the other kind but they are not
quite so comprehensive and am not send
ing them.
sold the horse in question really before
the ink had thoroughly dried on the edition
of the paper in which the ad appeared,
and was compelled to form the answerers,
in person, in line at the barnyard gate to
preserve order and avoid disturbances.
The people of the Scottsville district sim
ply hang over the gate watching for your
splendid paper to arrive, and as soon as
they read the For Sale Ads go running.
am thoroughly convinced that an ad in
the Scottsville News will sell anything,
and heartily recommend the paper to any
ore desiring to liquidate his visible assets,
regardless of intrinsic, artistic or sentiment
tai value. After the experience l have
had, and the quick action secured, l can
certainly speak with knowledge afore
thought. Yours truly,
SAM HUFFMAN.
Scottsville, Oct. 27.-Mr. Sam'l Huff
man, Esmont, Va. Dear Sir: l note you
advertise for sale in the Scottsville News
horse of unknown vintage and uncertain
qualities From your brief description l
think l have a dead, or practically dead,
match for this horse and should like to
acquire another, as they seem to have
great many qualities in common and should
go well together. also have large corn
crop and at present prices feel that the
corp co, he fed to amin a1S of tbic clocS