Evening journal., 1923-01-23
QUALITY, aim
OF IT, GAMERS
Wider Use of Newspaper
Ads Urged at National
Meeting
BEST METHODS
ARE SUGGESTED

ATLANTIC CITY, Jan. az
Quality is the magic word that
means greater consumption OF can
ned goods" said f. e. Hamper,
president OF the National Associa-
-tlon of Retail Grocers. yesterday,
before the sixteenth annual conven-
tion of the National Gamers AS
soclation here.
ITO can an article and lose its
natural flavor is commercial sui
eide" he said. THE sale OF one
poor can will discourage sales Of
dozen more"
sales Of fresh vegetables, neoes-
sarily from three 10 seven days old
when they reach the consumers
table, are increasing over canned
goods because careless Gamers
heretofore packed stale vegetables"
Mr.. Hamper continued. "If con-
sumers could be taught that pres
ent-dny canned goods are packed as
soon as harvested. sales would in
crease tremendously"
Advertising should achieve It's
purpose by being a true expression
OF the commodity offered" Mr..
Hamper said. and suggested that
labels be used to set forth the uses
ef the canned goods.
A more liberal use OF the news
paper advertising by Gamers over
the signatures of distributors SELL
ing their goods would be more effec-
tive than advertising exclusively in
magazines. The Better Grocers'
Bureau plans TO gather all sorts Of
statistics OF the canning industry
under the direction Of the Bureau
OF Business Research OF Harvard
University. Mr.. Hamper said.
Opening tho convention, James
Moore, president of the National
Gamers Association. recommended
that a $4,000 fund be created for
the defense OF the industry and the
Investigation of alleged cases of
poisoning from canned food. Ad-
vertised products are in no danger
OF suffering from over production,
Mr.. Moore. explained Praising the
attitude OF Secretary Hoover to-
ward trade associations, he ex-
pressed the hope the Government /
will permit such organizations TO |
have the same privileges as farm |
ers' cooperative associations. Err
nest f. Finch. vice-president OF the |
Canning Machinery and Supplies I
Association, said Gamers lack pride
when they do not mark their prod
ucts according to grade so that the
housewife may know what she buys
before opening the can.
James L. Ford, Jr.. president Of
the National Food Brokers Asso-
citation. defended the part brokers
have in distribution.
The Bureau OF Chemistry OF the
Federal Department OF Agriculture +
has perfected a method of refining
sugar cane syrup by preventing fer
mentation and thus providing an
outlet for sugar cane TO help d.
versfy the agriculture of the South.
w G.. Campbell. acting chief Of the
bureau. told the convention.
Food manufacturing associations
have effectively exercised their in
huencs TO improve the sanitary con-
ditions in canning factories" Mr..
Campbell said.
AAfAAAANAa AAahE AND MAuE Il uAA- ]
ference In selling prices OF the bet
ter and poorer grades OF canned
food" ]. II. McLaurin. president Of
he American Wholesale Grocers'
said. This differencet
IS dlsproportionate TO the retailers
costs"
The annual report OF Secretary
Frank 2. Gorrell declared that in
,reasing membership in the Ma
iOnal Gamers Association results
rom improving business conditions.
by Harvard. California I
Ind Leland Stamford. Jr.. Univer- 5
titles have impressed the scientific D
world with the sincere purpose Of e
he canning industry to make alb I
olutely safe products" the report -
emarks. and adds that the coal g
hortage last year became acute Y
yhen the canning industry was most d
.ctive. II
The report praises Secretary n
Ioover for establishing a lewiston o