San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-01
v. G. Shaver Already Rid
ing Range Herding Up
Local Delegation.
TO MAKE A BIG NOISE
Thousands of Dollars OF
Valuable Advertising for
San Antonio in 1t.
BY V. G. SHAVER

Inc next Iltfltus VI inc piaih
Lodge will be held in Atlanta, Ga.
In a few days the books will be
opened for reservations for the trip.
We expect 10 take to. Atlanta. the
biggest delegation OF any lodge in the
United States ard that means we are
going 20 have to go some.
The average person, aside OF course
from the Elks, does not begin 10 rea-
lie what it means 10 San Antonio
10 be well represented at a meeting
of the Grand lodge. Preliminary 10
discussing the trip Itself, want TO
call attention to the fact that this
trip TO the Crane Lodge probably
gets more real publicity for this city
than any other single factor and |
do not expect the paid publicity either.
For instance l helped chGperon the
delegation that went 70 Atlantic City
last yesr, about 200 strong together
with our band and the Zouaye patrol.
On that trip We obtained 352 front
page Stories about San Antonio frem
newspapers en- route and at Atlantic
City. Some of the biggest eastern
newspapers carried San Antonio on
page one on that occasion.
Publicity Is Valuable.
In addition 10 that, We got other
publicity including newspaper publicity
not on page one, which we tabulated
and which a prominent eastern ad-
yertising man estimated would have
cost San Antonio $4,000 cash 10
have purchased at the usual newspaper
rates. OF course you understand,
those front page stories could not
have been purchased at any price.
They had to be obtained on their news
value. We furnished the news.
Also at the Grand Lodge. our San
Antonio Elks band carried off second
special prize cup in a band contest
against all the other cities of the
Union. We're going 70 come home with
first, this year. At least we feel
that way. OR Zouaves wo' fourth
prize in a drill contest and we also
brought bac; the big mahogany
chimes clock for the largest delegation
from the longest distance at the meet
ing. That's why | urge every Elk who
possibly can do 50. to make the trip
this year. Every member who can get
away from business TINT long owes
it to San Antonio as well as Il = order.
to swell our delegation and help boost
San Antonio.
We are going TO have a special train
Of pullmanS, diner attached and every
convenience. We will leave for At
lanta on July 4 and exnect to get
back July II. We are going to take
the band and /ouaves along and put
on n show that will make every Elk
present sit IN and take notice. San
Antonio will be the talk of the coun-
try.
StDp in Jdany Cities.
The Elks special from San An
tonic will make stops in all important
cities and owns en- route. The dele
CATION will arise at midnight when
necessary to notify some city we are
passing through. that San Antonio is
on the map. No opportunity to ad-
vertiSe San Antonio will be over
looked. What 2 got from the At
iastic City trip will scarcely be any
comparison to what we expect to
secure on the 1923 trip. San An
tonic will he on eyprybodys lips as a
result of this advertising and we ex-
poet to induce thousands of Elks and
their families to pay this city a visit.
III Meet You in San Antonio
when played by the Elks band at At
lantic City started a riot of cheering
that lasted for long time and almost
drowned out the band music Ii was
special feature for newspapermen
and photographers. 1t got San An
tonic thousands and thousands of dol
lars worth Of publicity and put this
town on the map right then and there.
The story Of our trip last year TO
Atlantic City is n rehearsal. of one
reception after another clear across the
country. We had one Of the largest
delegations there and absolutely the
largest b. long odds from any distance.
When we passed through a town,
they We're talking about San Antonio
for weeks after. They knew San An
tonic was live Ilace because San An.
tonic had live bunch of Elks.
Entertained in Cities.
Entertainments, dinners. and pa
rades were given up wherever we
STOPPED long enough ard we were on
the front pages of the newspapers
oftener than any delegation that went
TO the Grand Lodge. WheI we got
home, the special train looked like
a shop. IT was filled with souvenirs
and mementoes of the trip.
This year We are in better shape
than ever TO repeat our advertising