The Birmingham age-herald., 1923-02-20
EXQUISITE GOWNS
 ON VIE W IN SHOP FOR 4UP-TO.DATE"
New Exclusive Department for Women's Wear Opened by 0dum, Bowers & White
 Attracts Large Crowd

| Monday morning the Birmingham
 women came into their own when 1 the heretofore bachelor shop of l Odum, Bowers and White, opened it's
 exclusive department for women.
 In this department the Birmin gham
 women have not only received all
 equal share but-a little more-be-
 cause it is here they can purchase
 complete outfit as worn today by the smartly dressed twentieth cen
 tury woman.
 The department is located on the third floor of the building at 1915- 1917 Third avenue, and during the
 day Monday Birmingham women bus jed themselves in trying on chic chapeau, exquisite gowns. as well as tailored frocks, and up-to date shoes.
 When the elevator of the building stopped at the third floor Monday, the business like store had been transformed into veritable garden. blooming flowers being used in the decorations for the occasion, and gifts from friends of the firm. These large quarters are handsomely equip ped with mahogany and mirrored fixtures, about which are stationed mahogany triangular tables. On either side, perhaps the most interesting features of all are the French dis
 play rooms, placed at various inter- vals along the aisles. While the dec
 oration of the exterior is maho gany.
 the interior of each of the display
 rooms is entirely different, one be- ing in ivory and old rose, another in ivory and gold with rose carpet; one in ivory and blue with blue car pet: one in ivory and green with green carpet: one in ivory and or enid with orchid carpet. A smaller French room has also been arranged in ivory and gray. with the gray carpet. The electrical fixtures of these rooms are most artistic and in keeping with the entire depart ment.
 In the rear of the store room a French millinery shop has been es- ! tablished and it is here that the brightest of colors, suggestive of
 spring, can be seen. Just on the out
 side of the French hat shop, another
 millinery department is seen, these hats being on display in handsome l glass show cases.
 1 From the loveliest and daintiest l of evening frocks to the most hand
 some tailored garments are on dis 1 play in beautiful cases along the
 wall. which are disappearing. 1 During the day Monday more than | 4,000 women visited this shop and
 not only found most modern and
 up to date business house, with beau
 tiful and smart wearing apparel but
 they were greeted by most charm ing corps of young sales women,
 who aided them in selecting their
 garments. Spasmodic expressions could be heard from the admiring feminine shoppers when they chanced
 upon the hat or gown of their choice.
 Leon Burger and Morton Simpson
 have been made buyers and mana gers of the womens apparel shop,
 and both are quite popular in Bir-
 mingham, MT. Burger for long time having been connected with the Bur ger Dry Goods company, while MT. ! Simpson was connected with the firm of Loveman, Joseph & Loeb. These gentlemen will be directly un- der the management of the Odum. Bowers and White Department store. Harry White and w. ". Odum, proprietors, were being congratulated Monday by the many friends and GUS l toners who called at the shop while 1 lovely floral tributes were sent by
 friendly competitors. The opening of
 this shop will continue until Wednes- l day night.