The Birmingham age-herald., 1923-12-16
Multiple Listing Plan Will
 Satisfy Demands Of Season

truth her property was being shown rather too frequently for her entire comfort. She was at once advised to inform the office with which she listed the property to make all en- agreements for showing it, privilege that is entirely consistent with the requirements of the system.
 "The public. however, must bear in mind that multiple listing cannot ac- complish the impossible even with it's good sense and efficiency. The system has no patent way of dispos- ing of the unstable properties that may be offered at times, nor can it be held responsible for failing to move properties that are priced too high. Again, it cannot guarantee that it's members will waste their time and effort on properties that are priced nominally-that is, at a price considerably above what the owner really would be glad to accept. Naturally the salesman cannot know that the owner intends to accept a very greatly reduced price if he has the chance.
 ITO prove it's efficiency the multi pie listing system is entitled to a square deal on the part of the seller. Otherwise he is liable to be disap- pointed because he thinks his prop erty is not receiving the attention he expected, and he planes the system for that which may be his own fault Give the plan fair trial by listing property at the actual bottom price at which it can be purchased and then judge of its efficiency.
 o o O
 No Fish From Bare Hooks.
 "A bare fish hook with no bait is poor thing with which to catch fish, and any fisherman who wants to catch fish knows this. And so it Is with any piece of property that is i listed on the multiple listing system at a price manifestly too high. The members of the system have better prospects to work on, and in all hu- man reason may be expected to give their time and effort to something that offers a chance.
 Just here a little inside story might be told. A certain property at an attractive price was placed on the multiple listing system sby a salesman without specific instruc- tions to do so by an interested party in the same office, who, for reasons of his own, had not decided to try multiple listing in this instance. The result was that the property was sold by another office almost immediate ly, simply because somebody got busy at once on a good thing. Of course, the two offices pronated the commis-
 
 tenn and therefore members of the Real Estate Board. The little inci- dent is here given simply to show the efficiency of the system.
 O O O
 Is Logical Plan.
 Although 1t is new in Birming- ham, multiple listing is logical; 1t means only one commission: It al- ready has about s50O,000 of sales to it's credit, but while 1t brings results, 1t deserves and must have a fair chance with reasonable listing prices to show its efficiency. To demand or expect that 1t do the impossible with unreasonable listings as to prices and terms would be unfair.
 Tt is to be hoped that as we ap- proach another active season of sell ing residence property. buyers and sellers alike will give this reasonable and efficient plan of marketing real estate the consideration that it has | already enjoyed during the season just passed, and that it will continue to grow in favor here as it has done in other cities where it has been in operation a much longer period"