The daily star-mirror. (Moscow, Idaho) 1911-1939, 1923-12-29
100000 AUTOS
OUTPUTF0R 1928
Trade Experts Estimate Produc-
ten at Best in lndustry's
History.

production and sale of automobiles Il
holding up at this season of the yea
has surprised even the most Optimistit
leaders in the industry. When an out
put of approximately 100000 cars II
the first ten months Of the current veal
was reported, predictions were made
that the demand for 1923 had virtually
been satisfied and that a reduction IL
sales would 0 be surprising. In the
closing months of the year. This pre-
dicted slump, however, hiss failed %
naterisliN tins fAr, and while shars
has bean ssne curtAflHesk IN produe-
ton schedules, the ssas6k&f ssack Aes
besn less pronounced than In ethSr
years. The statement n now made II
the trade that "cuyrent automobile
business il better than that for the
corresponding period Of any preceding
year. Both sales and production thus
far this fall have run 40 per cent
ahead OF a year ago, and the 1922 au-
tumn season was an unusually active
one for the trade"
To Establish New Mark.
Due to the practical closing Of the
open-car season and the seasonal TAX
ing of inventory, some further curtail-
ment of production Is to Be expected
for the remainder of the year, but de-
spite this 1t Is expected that the indus
try will establish a 1000. OOO-car mark
production record this year. Most OF
the leading manufacturers, it is point
ed out, have large untitled orders for
closed cars on their books, n this
business, together with the orders
placed by the Southern and Pacific
coast territories for open cars. liz ex-
pected to hold the average output for
November and December close to the
100000 car msrk. 1.-THE 1000 ,00oear
y reached, It y fAttsetdAgSsb
recall tAat IN hf1hssti sGsf1aas NJ
1923 stfDst made ~ aRs producer 1t
the Nettoaal .ApAomoobs show lnst
January calls4 for a.productien q only !
3,000, 600 cars, n approximately Is per |
the year.
The splendid showing made BY the
industry A0lnE 1922 and 1873. w rec- !
breaking years, has resulted In In
Usual prosperity for the manufacturers,
he result being that they are virtually
AZ In a strong financial position and
re now looking forward to 1924 with
The Standard Daily Trade Service
illustrative OF this strong po-
ition Of the industry is the fact that
Though it's output this year Will be
than SO per n greater than last
ear, plant expansion has been pro-
ided for almost entirely from earn
lgs. and increased production is
to greater manufacture
,g efficiency. In the main, the motor
producing companies are financing
ON their own resources the greatest
olurne of business in their history,
nd in spite Of this, are carrying cash
alances larger than ever before.
Another favorable feature of the {
lrrent situation is the strong position
the dealer branch OF the industry.
Notwithstanding the recOrd-breaking
of business placed by the deal
= ~ Al VI 4 uhf NV
st ten months, stocks of new cars in |
tail merchandising channels are rela- +
rely small. This means that the deal /,
S will have to place substantial or +
rs for spring models during the next /
ur months. The used-car situation, !,
ough still unfayOrable, gives evil 7
nee Of readjusting itself on a better +
r{c Iy-oI ~ 1ore4c crrrforoI ~ -
during the third quarter OF g
amounted to $5,654,OOO. according a
the National Automobile Dealers n
ISOLATION, . reduction AZ 1871 per n
1t as compared with the second 81
rter. This indicates that the deal
are less disposed t. make unrea-
lably high allowances on trade-ins.
October 1 last dealers had a stock II
800. 800 used automobiles. compared re
h 10000 on January 1. W
me Firm Plans 10000 Cars Daily. IN
Meanwhile, the industry is now fe
ming it's attention to the 1924 pros sc
is. 1t is announced that one COM IN
~ is planning to produce an aver af
of 10000 cars a day on February /. nj
4. The present output of the com VI
y, which has been steadily increas- su
all year, Is approximately $500 cars of
and the total to be turned Il in Al
} will approximate 2.0OO.000 We kn
es. On the basis of 10000 cars per so
this company's plants alone would
u next year (if current plans
carried out) approximately 3,000.-
cars and trucks. Another corpora Wis
is planning TO produce approxi- SIN
$4,000 cars in January. 1924. POI
figure is only about 1000 cars less hei
the output for October, the best 6
tn in the history of the company. :
sc two companies are the leaders ma
automobile industry. Between -
they sell more than 80 per cent :"
he total production Of moforcars. he
connection with the movement of +"
IS. the review says that, although fer.
prices are now at approx dim
~ the lowest levels ever reached.
further slight downward readjuSr-
4. <.a.,JL, o.-,t nor .,.o vvoh.bIn nv