The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1923-04-05
COOP. CREAnERIES
GETTING TOGETHER
PLAN ON FOOT TO SELL S30,00O,-
600 ANNUALLY OUTPUT
COLLECTIVELY
ONE UNIVERSAL BRAND
SALES, AGENCIES TO BE OPENED
IN NEW YORK AND
CHICAGO

Lie MlIlIlcSoGd SO-OpcIdtlN6 SIedlIl-
cries association, the largest farmers
creamery organization in the United
States, is about to begin selling,
through its own organization, part
Of its annual $30,OOO,OOO sweet cream
butter output in the Twin Cities and
Chicago says Monday evenings Min
neapolis-Journal. 1t also proposes to
handle the butter of Wisconsin CO.
operative creameries and the output
Of Wisconsin cheese factories, and to
form nucleus organization, hand
ling several hundred million dollars
in it's annual business volume. Up
to this time it has not sold through
its own organization, confirming it's
efforts to improving. quality and eff
fecting economies by carlot shipping.
John Brandt, Litchfeld, new presi-
dent of the Minnesota Cooperative
Creameries association, and, A. j. Nc
CURE, general manager, are in New
York now seeking sales manager
for the. new venture, and upon their
return the executive committee of the
association will complete establish
ment of the sales organization.
The new enterprise marks change
in the policy of the cooperative which
has been rather service organiza-
ton than a marketing agency.
approximately 10000 Minnesota
farmers owning 407 cooperative
creameries will benefit by the new
agency, Emil G. Johnson, assistant
manager of the association, said to-
day. .4......,...-,.-
Among the benefits of the plan, he
named: ..>..,,.
Taking advantage of the existing
market. for first grade sweet cream
butter. and expanding that market.
Enabling farmers to sell their but
ter on the highest market regardless
of whether that market is in New
York or Chicago Or any other big
city. -
Regulating shipments of butter to
eliminate dumping -.
i Shipping "Sweet Cream Minnesota
Cooperative Creameries butter" in
the cartoons in which it will be pur-
chased by the consumer, instead of in
637pound tubs to be later packed in
cartons printed with private dealers
names. as at present.
Decision as to whether the agency
will be located in Chicago or in the
Twin Cities will be left up to the ex-
,ecutive. committee and the salesman
to be employed by Mr.. Brandt and
Mr.. Mcclure, Mr.. Johnson said.
=. One of the reasons why the butter
sales agency is needed at once is ia"
some Minnesota creameries, members
of the association, do not make but
ter which. will sell on the New York
or Philadelphia market, and are
therefore in need of sales service on
the Chicago market, Mr.. Johnson said.
minnesota butter now goes to New
York and then comes back to the varl-
Gus cities where it is needed" Mr.
Johnson said. "The new plan is to
make those sales from some central
point.
..The chief benefit which will come
from this agency will be the develop
ment of market for the highest
grade butter. The grading law being
passed now by the Minnesota legis-
lature is patterned after our first
grade. We won't brand or advertise
any other.
"At the start we do not plan to adj
vertise except to put posters in the
window of stores handling sweet
cream butter. Gus sales manager will
advise farmers of various cities
where there is a demand forNtwo O.
three carloads of our butter. We
ought to sell one-tenth of it direct to
cities where it will be consumed. The
rest will be sold through present sales.
agencies.