Gunnison news-champion., 1923-05-11
rom Feeder
To Breed e r
T.. r. ID FH-fge

l-# EEsHs-f E-IEL-g among ClLfte-
..- l ;a#a0i Lnr direct uaTketiuy
.E rarve 1.-r-'e - yhe com bal, farm
Dr. The Breeder Gazette 81 April
-..H .-.a an article an this Ubjec.
called Marketing 0f WestaEn Range
Cattle in The Corn Belt Dan Case
un~ut wTots the article DO answer 20
an inquiry from Mr. jay uf the Colo
RADIO Agricultural College as 20 n
method Of grading, stantaFdiElHg and
marketing direct the feeder cattle pro
duced iu the North and Middle PARK
country The follow InE is brief re-
view Of Mr.. Easements reply for
tho who may not have read the
aTrsrle In the Breeder Gazette.
The first requirement to be met by
rat'Ismcn selling feeder cattle OF
high grade ard quality 20 the corn
belt farmer 90 that uf a uniform and
-tandardizei product. This must be
done over period Of years 50 as 10
FIRMLY establish the quality Of calves
sold When once established the
quality must be maintained and possi-
bis Improved upon Standardization
can come only thru the use Of bulls
q ike character and. Z possible, OF
tho same blood line. This Is abso-
.u,cIy imperative Without such 4
policy Of sire selection proper grading
~ raIye. wiI. b. unsuccessful. This IS
not al all impossible where a well
organized group Of breeders have a
definite type in view with which to
-a'r=fy @ fixed and permanent market.
With the type Of feeder well fixed
ard landardIEed. the next question IL
that OF ADVERTISING the product. This
,s often done by howing in the indi-
yid4al and carlo; classes at the
large took shows The National
We-tern. the international or the
Rosa. shows are all well attended by
brvra.r. and feeder alike. and also,
'rr competition b. very keen in every
class Of livestock Regular and con-
-Istcut showing Of cattle Is sure 10
produce results The atmosphere OF
such shows b. such that much bust
ness Is carried on by caitlemcn hail
iug from all ssrt.ou- Of the country.
This h. the time and the place for ad-
ycrtising and the placing Of stock
sales
There are three methods Of direc'
market being -gcce= sfully practiced A.
the present time. The frst method Is
thru personal agreement between in
diyidual breeder and feeder As an
example Of this method, Myers Bros.
Of knight, Wyoming, have for years
furnished cattle direct to Mr.. White
Of Rochelle, Illinois.
The second method is that of =
ranChman standardizing his feeder
stock and widely advertising such
stock thru stock shows and the stock
mems journals. The S. NJ. S. brand,
owned by Frank S. Hastings, Ii well
known among middle western farmers
and is widely sought after as feeder
stock Of quality. When an Iowa feed
er sees n bunch of S. NJ. S. calves In
IA neighbor's feed lot he knows that
should he order S. NJ. S. stock that
ne will get calves or yearlings of the
same quality. Such has the Ieputa-
tion of this brand been established
and successful standardization carried
out Sound business principles. fair
dealing, Standardization of stock and
the showing of cattle at all the big
stock shows of the country has put
this brand on the map.
A third method of direct marketing
is thru a eattlemen's association, fur
nishing standardized feeder cattle to
the individual. The same governing
principles must be followed rs when
the individual carries on the business
Such an association as the Highland
Hereford Association of Southwestern
Texas must comprise men willing TO
sacrifice their own interests TO the
good Of the whole-the small rancher
as well as the prominent one is equal
ly benefited. They must work in
unison and must employ man who
not only knows cattle but is grounded
in business organization as a manager
of the association.
This is matter upon which much
may be said. but this will serve 10
open the subject to discussion If any
are interested. Most certainly we
need a new outlet for our feeder cat
tie. New markets must be found.
We have the organization in the local
cattlemen's association to carry on this
work if enough men are interested
enough to investigate.
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