The Washington times., 1923-02-24
Ct TY AS HOME.
BEAUTIFUL
IS TOLD
Advantages of Washington's
Residential Sections
Stressed.

: The advantages of Washington
as residential city have penetrated
not only throughout the. country
but they are well understood by
Europeans who have learned OF
them from men and women stop
ping here on diplomatic, social and
commercial missions"
This message comes from A. J
Lord, general sales manager of S
w. Straus & Co., who arrived in
Washington this week in connection
with the enlargement of his com.
pany's offices and organization in
this city.
The rapid growth of Washing.
ton, said Mr.. Lord, "and the steady
development of the surrounding ter
ritory has impelled s. w. Strauss &
Co. to a considerable expansion OF
its activities here. We have already
made a number of loans in this
city and have others under con
sideration at the present time. It
is quite likely that we will come
much more actively into the Wash
tngton field in connection with first
mortgage on new buildings.
1t is our, opinion that for a
number Of reasons Washington will
continue to expand, thus necessitat-
Ing a large amount Of new build
ing operations here. For this rea-
son it is appropriate that we have
most representative organization
in this city. Our organization here
is under the management OF George
NJ. Ferris. Our offices in the
National Metropolitan Bank build
ing were opened the latter part Of
1919 and our business has been very
satisfactory.
We have recently added to our
sales department here Capt. G. A.
Geib, who handles sales in the city
proper; J. s. Atkinson, in charge
of Frederick and Montgomery coun-
ties, Nd; L.. l.. Lewis, who is COW
ering territory south of the city,
particularly in Norfolk, Va, and
vicinity. We are planning still fur
thef expansion to our Washington
force to place this branch on q par
with our oldest major branches
throughout the country" Mr.. Lord
said.
During the past year s. w.
Straus & Company underworld an
aggregate of $125 100000 worth OF
first mortgage bond issues on mod
ern buildings in the various cities
Vi l1AC 9COu1tlIS-4 anu GAlCAiuSu tIlC
scope of it's organization to Canada
by the formation OF S. W. Stratus
e Co., Ltd.
We have made a thorough inves-
tigation of potential building in
Washington and are confident that
It would be difficult to overesti-
mate the possibilities of the city's
growth during the next decade, par
ticularly in the erection of modern
q apartments and office buildings, in
which types s.. w. Stratus & Com
pany have long specialized.
Your broad, clean. Well-shaded
avenues and streets, together with
your ideal form of government have
made the nations capital famous
throughout the world and you could
have no form of advertising, with |
= stronger appeal to people of
wealth who are searching the coun-
try over for home city isolated
from the hustle and hustle of our
great commercial centers. The per-
centage of visitors to Washington
who remain. or who leave tempo
rarily with the determination to re-
turn and remain permanently, is
probably much greater than the res
idents Of the city realize. This fac
tor is one of many that assures the
cay s future prosperity and growth"
MIR. Lord concluded