, 1923-03-25
world
MART SURVEY
IS PROMISING
Improved Buying Ability in
Every Country Save Central
Europe Reported.

DETROIT, March 24.-Improved
buying ability in every leading coun-
try the world over, with the exception
Of those in central, eastern and south.
ern Europe. is shown in a world mar.
ket survey just completed by the
export department of the Hupp Motor
Car corporation. through its field
agents.
The entire world except these
European countries n a few small
nations is rejecting to a greater or
lesser extent the recovery the United
States has made from the postwar
depression declares Charles d. Hast.
ings. president and general manager
of the corporation.
The survey paid particular atten-
tion to the ability Of peoples of the
various countries of the world to pur-
chase medium priced automobiles.
Yet. increased bank deposits, greater
employment. more sterilization of ex-
change. better prices for crops and
for both raw and manufactured ma.
t~erials, II the more optimistic views
of thousands of persons the world
over, show that the survey means,
also, improved markets abroad for
American business Of all kinds.
Outstanding Improvement over Il
year ago is noted in the three chief
South American countries-Argen.
tina. Brazil and Chile" says Mr..
Hastings. THE survey shows that a
considerably increased market may
be expected in the first two countries.
due chiefly to better crops and mar
kets for coffee. hides, wool and agri.
cultural products. A steady better
ment may also be looked for in Chile,
with slow improvement in Uruguay.
Australia, which in 1929 took a
larger percentage of her normal
volume of imports from the United
States than any other leading export
country except possibly Canada, is in
a position to accept even more Amer,
can commodities than last year. Heavy
1922 crops, three times threatened
with disaster because of drought,
were saved for market in each in
stance by timely rains. These crops
brought a good profit.
Conditions in Australian cities and
in the adjacent markets, of which
New Zealand is tho largest, also are
found to show improvement.
''ThouGh general domestic business
has not improved as much in South
Africa during the last year as in
Australia. the market for imported
products will be larger this year, due
to the much greater volume of export
business this part of the world is
enjoying.
England. Scotland. Ireland. Spain.
Portugal, Holland, Norway, Sweden
and the smaller European countries
outside of the most troubled parts of
continent, should also yield a bet
ter volume of business this year. The
return Of greater prosperity in some
of these countries is. however, being
delayed because of conditions in their
adjacent countries-France, Germany,
Poland, Russia and the Balkans-as
wen as by the continued unfavorable
exchange rate,
"Only n slight improvement is
noted in the East and Far East, ex'
cept in the PHILIPPINES. where ma
terially better business should be
enjoyed"
AS a result of the survey, Hupp.
which for years led all American
motor car manufacturers in export
sales in proportion to its total bust
ness volume. expects its 1928 export
business viii approach. If not equal
its best previous year in this field