The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1923-11-15
COMMERCIAL CLUB MEETING

At the meeting of the Commercial
club Thursday evening the subject Of
advertising was discussed by three
speakers, Mayor Peck, H. D. Mac
Cosham and Byrd Trego. Mr.. Peck
spoke on general advertising in its
many forms, and the waste attend
| ing the selection of mediums and
means that do not render valuable
service in comparison with the cost
Mr. MacCosham featured the waste
of the petty advertising schemes
that merely seek to take from Peter
to give to Paul, the strife of one to
take trade away from another, and
advised cooperative effort to show
what can be obtained in the town as
whole. Mr.. Trego spoke on the
reasons why people buy advertising
of strangers even tho the scheme
lacks merit He analysed the way
the so-called high-powered statesmen
operate to put the proposition
across at first glance before the
customer has time to consider the
weak points in the plan or to get
down to the bitter that lies under
the sugar coat.
ting the Commercial club to keep a
committee to act with the secretary
to whom all advertising propositions
from transient people shall be sub
mitted, and the resolutions declares
that for mutual protection and in
fairness to all, none of the firms
should consider such schemes until
the promoter shows that he has pre-
sented it to the club committee and
given them time to investigate it and
him, and see whether or not it has
merit The business houses will be
asked to sign a pledge to follow this
plan, so that promoters of such
things will be prevented from accom-
plishing the crush act" and playing
each man or firm against his compe-
titors to whip them all into line. 1t
was the sense of the speakers that
by following such plans, substantial
sums of money can be saved to the
town and some very shrewd grafters
can be kept from trying conclusions
with the individuals who are unpre-
pared to cope with them on the spur
Of the moment
c.. S. Beebe and w. F. Thomas
gave talks on the possibilities of the
Hairy and poultry industries; Miss
Grace Peck, secretary of the club,
on the cheese factories, and |
J. M. Hartong spoke on the new
paved roads.
1t was decided to ask Senator F.
R. Gooding to see if he could not get
| federal loan to help carry the
potato crop for a few months pend
ng the moving of the stocks now
tored to await the process of the
'rderly marketing.
1t was recommended that support
e given to the matter of getting the
Dad to Lost River improved, that
omething be done to stop speeding
n the Gibson pavement and make
he road safe for people who are not
peed f1ends, that the county COM
nissioners be asked to appropriate
honey for the support of the farm
ureau for 1924, and that an effort
e made to have some visits between
he club of Blackfoot and those of
.berdeen, Firth and other nearby
laces to discuss matters of mutual
lterest
Miss Grace Peck read her financial
sport showing about twenty-five
ew members added to the club in
ctober, but still unable to make
nds meet financially. 1t will re-
uire about 200 memberships at 81 II
ach to pay the club expenses, and t
lis means that some more business 8
ouses must get on the list and a 9
bod many farmers and stockmen.
At the December meeting OF the
embers, the subjects for discussion
i'll be matters of interest to local
-oducers, trying to find markets forj i
cal products among local people A
Ither than letting them go to waste q
: shipping them out and shipping +
from distant places at certain a
,riods when we do not happen to
I've any to offer. b
Advertising propositions are be- Il
6 put up to the club for the 1924 h
urist travel and other things, and II
e board is turning them down and
ying to practice what 1t has B
on rhod rora riding What RI do With III