The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1923-01-05

working and planning against
should be shipped East for the great
est motor display in the world. How
ever, one thing is growing more not
ably absent each year-the specially
designed, highly decorated and camou-
f1aged models which once graced the
stage. Manufacturers have reached
the common sense conclusion that the
show is no longer a revue in which
phantom cars are to be shown in arti-
fetal allurement and that the bulk of
the people are interested in the every
day standard models.
Not one Indianapolis plant is send
ing a freak" to the show. Cole,
II. C. S, National, Nordyke & Mar
mon, Premier and StutZ are sending
only standard models, Unembellished.
mine-run cars that reflect the daily
production of their respective plants.
There is no effort made or intention
manifested to doll the display jobs
to attract undue attention and reports
from various other Indiana plants sup
port the belief that Hoosierdom is
sending only stock models TO the show.
Manufacturers Of motor cars have
learned within the past few years that
the buying public is beginning to look
beneath the hood. deeper than the color
varnish or the baked enamel and that
the glittering models. while they still.
have a following, do not make the
widest appeal.
Indianapolis manufacturers are
sending as nearly a complete line to
New York City as prudence would dc
tate Not all these models will be seen
on the floor Of the Grand Palace. how
ever. as the space is limited. but the
Hobbies Of Metropolitan hotels and show
windows Of Gotham distributors will
accommodate those which are not
granted space in the Palace.
Two Great Surprises
The greatest Indiana surprises 10
be sprung at the show this year will
be the display of the new six-cylinder
models of the Stutz and the II. c. S.
The StUtz announcement was made
from Wall Street several days ago.
but the II. c. S. announcement came
only today. The engineering stats
had proceeded with the development
of these new additions to the regular
four-cylinder line with greatest Sc
crecy and had succeeded in keeping
not only the public but the trade from
any knowledge of the coming prod
ucts.
Both Stutz and H. c. s. have been
builders of four-cylinder models from
their earliest manufacturing existence.
Harry c. Stutz developed the four
which bore his name and succeeded
~ ir~n y71.T,1fr r7yoy,7ivArra
as a sport car Of the "raciest" type.
It's body lines and motor construction
became inherent with each succeeding
model and no intimation was heard
of any change of policy until Charles
NJ. Schwab. eastern magnate. pur-
chased control of the stock some
months ago. The development of
closed models and skies is attributable
to Schwab dictation, it is said.
The surprise which II. c. S. has
sprung in the introduction of a light
six TO sell in the popular price and
to supplement the present four-cyl-
inder line also marks a radical change
in policy. Stutz. who had developed
the original Stutz car and who later
formed the company which is known
by his initials. has gained an inter
national reputation as manufacturer
Of racing cars. though his latest prod
uct, which is considerably smaller and
fighter than the original Stutz, is not
primarily a racing car.
Indianapolis companies will not only
be represented by their models, but
by a large number of executives and
representatives as we'll. While the
---,
be as large as in some previous years,
the crowds which throng the Palace
will be dotted by Hoosiers at every
hand.
Local Representatives to Go
Those from the Cole Motor Com
pany who are planning to attend are
!. ]. Cole, president; Fritz Snyder,
secretary to Mr. Cole; Frank Carrin,
advertising manager; Walter Bieling
and H. H Batcheller, special represen-
tatives. Cole is sending five models
which represent the new line, includ-
Ing a sedan, touring car, four-passen-
ger coupe, tour sedan and sportster.
H. C. S. will be represented by
Harry c. Stutz, president; H F.
s-am9be1. treasurer; F. B. Willis,
sales manager; c. c. Merz, advertis-
ing manager and c. o. Barlow, assist
ant engineer. Their display will in
clude the new six-cylinder model and
chassis and four-cylinder touring and
brougham.
George NJ. Dickson, general man
ager; ". G. Wall. engineer; NJ. E.
Elstun, treasurer; Harry Unw1n, sales
manager. and w. S. Winklemann,
special representative, will represent