The Birmingham age-herald., 1923-03-04
AUTO EXPORTS ID EXCEED 1920, |S JEWETT FORECAST
Paige Official Says He Has Orders for 1,200 Paige and JeWett
 Cars

Export business III the automoblle industry has passed the peak of 1920, in the belief of Harry M. Jewett, president of the Paige-Detroit Motor Car company, manufacturers of the Paige and Jewett.
 Every report of manufacturers In the Detroit producing district, pub lished in the last few months. has been in the nature of a prediction that the motor exports would sur pass past records within the first six months of 1923, the Paige prcsi- dent states.
 "These predictions. derived from the foreign agents of the automobile manufacturers requests for early de- liveries, have actually been fulfilled by the Paige company" MT. Jewett says.
 Since January 1, orders totaling 1900 for delivery within three months have been accepted for the Paige and Jewett. Plans for 1925 called for 65,000 production.
 Tt is solely upon this expanded policy that Paige counts on filling the tremendous increase in exports and the demand for the cars in Amer ica.
 "The increase was largely due to the opening of our London branch. Within 30 days after the first cars were placed on display, over 300 au- tomobiles have been ordered for sale in London. These orders. however. were subject to 90day delivery.
 "The order stated that nearly 200 of these cars have already been sold. Sales at other large foreign mar kets were singularly large during the first month in the new year.
 "In Mexico City. the Paige Motors company there has already sold l5o Jewetts. This is one-tenth of the expected business for 1923 in that country.
 Australia and New Zealand are close contenders in the foreign de- mand for the Detroit product. More orders are filled in Detroit for ex- port to these two markets than any other automobile center in the world. car to sell at a price commensurate with that of the mother country's s product has made it possible to do a large business.
 This has been proven in the sale of the Jewett. W. E. Morrison, eX- port manager. stated on his return from Mexico City this week that the annual automobile show there was a tremendous success for American made cars.
 Morrison in his report said:
 "'The United States built cars in Mexico now exceed 80 per cent of the total automobiles in use there. This large percentage of American cars cannot be attributed to the proximity of the manufacturer, however. but to the enterprise of the branch man agers. These managers have been the patron saints of the annual auto mobile show in Mexico City each year and have been careful that their exhibit overshadows that of their European competitors
 ".The consequent elaborate display appeals to the mind of the Latin and the Mexican has confined himself largely to the purchase and use Of American built cars.
 "'While the chief amusement of the Mexican continues to be his bull fights. many are turning to the auto mobile.
 Automobile travelling Is much safer now than it has been in good many years. Obregon has established firm government and wf1.ee he IS ruling with an iron hand. has proven to be just executive.
 "'We visited the pyramids nearby Mexico City this year for the first time, because in the past years the bandits were continually attacking you. The cleaning out of this law less element at the door of the Mex ican capital proves Obregon Is bring ing back civilization to Mexico.
 "'While the bull-fights may be looked upon as anything but form of civilization by Americans, our dealer finds them an excellent source of advertising. More than So,ooo people attended these fights each Sunday.
 "'The Paige dealer makes it practice to carry out novel stunts In the arena immediately preceding the entrance of the bull. Several weeks ago we placed Jewett car. covered with white canvas. in the center of the arena. Above it was a sign ask ing the people if they knew what 1t was.
 "'When everyone's attention had been attracted to the canvas-covered object. the cover was pulled off. "'Within a few minutes the bull was released in the pen. It was quite sight to see the boys drive the Jewett rapidly from the arena. It happened the car was not painted red.