davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1923-12-08


Will S. Fawcett, mayor OF Ia Ou4--
tro, lettuce, cantalonpe and grape
grower.-Naturally, am great
booster for the new standardization
law in view of the fact that | help
cd support the original bill. l
can think of no step the valley can
take that will mean more toward es
t;.blishing a reputation for quality
goods. 1t means that lot of the
poor stuff that has been shipped
heretofore must either improve in
quality and come up TO standard
requirements or plainly be mark
ed "Irregular' that all may know
Just what they are buying.
w. H. Brooks, chairman of the
board Of supervisors.-If Imperial
Valley is to receive the best price
for her lettuce crop we must insisc
en- Standardization and strive for
quality. This is true not only with
lettuce, but with cantaloupes, tom
atoes, watermelons and hay. We
have had this plainly demonstrated
every season wrth our watermelons.
The market is spoiled by shipping
mripe fruit. Let quality be our
watchword. We know, we can pro-
duce both quantity and quality. Let
us insist on its being done.
l5RE
A. H. Keller, vice president of
the First National Bank-The letter
ard spirit of the new standardiza
ton law must be lived up to, for
the hope of Imperial Valley lies in
the perfection of the products pro.
duced. A high degree of perfec-
tion can be attained and what we
need is something which will keep
sport sighted growers from trying
to "creep under the fence"
Earl G. Pound, Brawley, member
oe board of directors, Imperial Irri-
CATION District believe that the
new standardization law will be of
inestimable value tc the lettuce in
dustry of Imperial Valley. Quality
production is what our community
needs most. We will never be able
tc slut the market with first-class
goods. / believe that District At
tornev Utley is taking a step in
the right direction in announcing
that strict enforcement of this law
will be made.
Charles E. Sones, proprietor Of
the Sones Lumber Company be-
heve that this new lettuce stand
ardization law will be a fine thing.
Both farmers and business men will
profit as a reputation for the quail
ity of Imperial Valley products is
established. -
John w. Scott, commissioner Unit
ed States land office-I most assur
edly approve Of the new standardi
zation law, and hope that strict in
spection will be enforced, as it is
move in the right direction that
will mean much to Imperial Valley
growers. I, personally, as a citrus
grower, passed through a similar
movement which resulted in a great
benefit to the growers. Imperial
Valley cannot overproduce, provided
quality is the, first consideration.
When Imperial Valley producers
maintain and place brand 5G the
eastern market, that name must
mean what it says. Then the grow
er will not need to fear about OBJ
Imperial Valley press., 1923-12-08

production within the next four
wears.
In the markets of California, the
grapefruit grown in Imperial Val
ley holds steady and comfortable
lead, and is selling readily at six
dollars per box. Thus far, this in
dustry is free from pests common
to most areas, so that spraying is
unnecessary.
Much thought and study is be-
ing given to fertilization. Soil fer
tility is, of course, potent, and it
is the hope of the patrons of this
industry that an efficiency in fer
tilization of the soil can be develop
ed to the point where, in future
years, drastic and expensive means
of production will not be necessary.
The oft repeated criticism of I'M
perial Valley is it's extreme heat in
the summer, yet, it is that very
heat energy in the form of sun
shine, that makes this valley boom
and prosper. 1t is this super-ele-
ment contributed without price
that sweetens this wonderful tooth
some delicacy, and makes mep glad
Why kick about the sunshine?
ten book entitled, "You Can =
N. B. Rupert Hughes has writ
Have Everything.
Imperial Valley press., 1923-12-08
Louisiana Ships Berries

Louisiana also ships early straw
berries, combining them with aspa-
ragus shipments, which are forward
ed to Chicago, Kansas City and
other middle west and eastern
points. Imperial Valley is also en-
tering into this class of shipments,
which are still in the experimental
Imperial Valley press., 1923-12-08
Strawberry Acreage in Valley
Increases From II Acres Last
Year tO347 During 1928

stage, and growers are certain that
the combination can be marketed
successfully.
The north end strawberry acreage
is controlled by the Imperial Val
ley Berry Association, while YES,
sey Company controls 90 of the 105
acres in the Ell Centre district.
More attention to fertilization and
cultivation is being urged by those
interested in the berry industry,
and where sufficient care is given
to these points, the results more
than justify any additional labor
or expense the grower assumes.
At no far distant date, Vessey
hopes to see Imperial Valley straw
berries firmly established in the
markets with the same excellent re-
putation for quality and superior
ity that is now accorded canta-
loupes, lettuce and other valley pro-
ducts.
Imperial Valley press., 1923-12-08

Imperial Valley is unique in the
agricultural world, not only in its
physical and climatic elements, but
in its products, and particularly in
the qualify of them. In no spot on
earth has soil, water and sunshine
been so happily united, and, by
no means the least of her wonders
is her grapefruit.
This comparatively new and eX-
tremely popular article of food, has
prospered and found a happy habi-
tat in Imperial Valley. Chemist
and soil experts can tell YOU the
elements that enter into the food
produced from the soil, but after
all, it is good old mother nature
that "turns the trick,'' and so it is
with grapefruit in Imperial Valley.
Some peculiar combination of soil
and sunshine produces a quality of
grapefruit that is second to none.
Perhaps it is the constant sunshine,
it may be a combination of soil and
sunshine, or it may be that the gen
eral soil and climatic condition con
tribute the essentials.
There is now in Imperial Valley
something like 250 acres in produc
tion, 5000 acres will come into
Imperial Valley press., 1923-12-08
WHO'S WHO In
FARM BUREAU

Following is the complete person
mel of the Imperial County Farm Bu-
rcau, whose efficient leadership is
achieving such splendid results in
harmonizing business and ranching
interests and gaining results that
are of real and lasting benefit to'
the Imperial Valley rancher:
Q. C. Webster, president, Braw-
ley; c. c. Jenkins, secretary, Ell Cen
tro3 L. c. Lee, treasurer, FL Centre;
f. L. Garthwaite, farm advisor, Ell
Centre; Mike Liebert, state direc-
tor, Seeley; George M. Austin, vice
president, Ell Centre.
Directors at large-A. B. Spicer,
Calexico; Mike Liebert, Seeley; Il.
d. Griffin, Holtville; d. i. Osborne,
Imperial; Baxter Loveland, Brawley.
r. Centers and Officers
Alamo Verde center-L. c. Hawk,
director, Holtville; j. c. Hall, Sec
retary, Holtville.
North End center-Virgil G. Bar
ber, director, Calipatria; w. w.
Lcarbach, secretary, Calipatria.
Westmorland center-W. A. Nc
Fadden, director, Brawley; +. B.
Johnson, secretary, Westmorland.
Meloland center-W. A. Swerd-
fegcr, director, Ell Centre; Alex
Meyers, secretary, Holtville.
Seeley center-L. C. Lee, director,
I'll Centre; Clark Adair, secretary,
Seeley.
McCabe center-J. i. Dubois, di-
rector, Ell Centre; G. C. He'll, secre,
tary, Ell Centre.
Magnolia Mulberry center - Roy
Gender, Director, Brawlcy; Charles
Smith, secretary, Brawley.
Eastside-Sunset center-A. c. Fin.
ney, director, Brawley; j. II. Sny.
der, secretary, Holtville.
Jasper center-S. o. Buck, direc-
tor, Heber; Mr.. Cihak, secretary,
Calexico.
Spruce center-Adam Eulberg, di-
rector, Brawley; Baxter Loveland,
secretary, Brawley.
Imperial center-D. V. Stewart.
director, Imperial; G. p. Hill, Sec
retary, Imperial f5
Acacia center-Gerald Shaw, di.
rector, El Centre; Mrs. +. T.. Gra.
ham, secretary, FL Centro.
Farm home department - Mrs.
George NJ. Austin, chairman, Ell Cen.
trO.
Home demonstration agent, Miss
Orpha A. Miller, I'll Centro.
Imperial Valley press., 1923-12-08
PURPOSE OF IL
FARM CENTERS
TO AID GROWER
Functions Are Many /;
Late Freight Rate
Notable Activity

The Imperial County Farm Blu
rcau is organized through the cleo
tion of director or chairman of
each Farm Center of the county and
then the eleetio nof five additional
directors at large, one for each of
the five supervisoral districts. These
directors then elect their president,
wee president, secretary, treasurer
and manager. They meet regular
ly once a month, although are FIRE
quently called upon for special meet
ings.
Functions of the Farm Bureau
are many. Primarily it is intend
ed to improve the conditions of the
farmer mentally, physically and
financially. 1t takes an interest in
political matters only as those mat
ters have a bearing on the Imperial
Valley farmer directly. 1t avoids
endorsement of the candidacy of
any individual but does not hesitate
to endorse or censure, as needs be.
the policies of any office holder
or candidate, if such policies affect
the welfare of the farmer.
Fight Freight Rate
In matters such as the recent
freight rate hearing the Farm Bu-
reau more than vindicates itself.
The railroads sought to change the
old system of lettuce shipping
charges to straight refrigeration
proposition that would have in
creased the cost per car at least S75.
Estimating the season s total crop
ss $4,000 ears it would have meant
a total added drain on the Imperial
Valley of 81 100000 inside of four
months time if the railroads had
been successful. The case is now
pending before the Interstate Com
nieree Commission with every pos
sibility that it will be decided in
favor of the growers and shippers.
The Farm Bureau staged an ag
gresive fight and if ultimate vic
tory comes If can be attributed al
most wholly to the work of the
Farm Bureau.
The Farm Genters, II in number are
scattered over Imperial Valley and
are all doing q work for their com
munity that is helping the whole
county.
Imperial Valley press., 1923-12-08
SCOUT WORK HAS
STRONG APPEAL
FOR RURAL LAD

Many people, when they think of
how scout work think of troops eff
bows in cities who are organized
into groups for hikes and camping
trims to the country. But accord
ing 20 Imperial County's S Scout
Executive. s. l.. Me Crory, scout
wor!, IS for the rural bows just as
much rs for the city lads. The
bov on the farm needs to learn to
rracti,c the v.rtues of the scout
oath under which, upon his honor,
he promises Ito do my duty to
Sod and my country, and to obey
the scout, kew; to help other people
at all times; and to keep myself
physically strong. mentally awake
aud morally straight. =
After bov has attained the
lauk of first class scout. there are
T. large number of merit badges
which are offered which are of Spe-
cal interest TO bows living in the
rral districts. Among them are
those in agricultural, athletics,
artcmohiline. bee keeping, bird
study, blacksmitbing, botany, camp
ing, carpentry, conservation, cook
ing, craftsmanship dairying, first
aid, first aid 20 animals, forestry,
gardening, liking, horsemanship. in
sect life, les her working, machine
y, craftsmanship, personal health,
pioneering, poultry keeping, safety
first, stalking, swimming and wire
less.
The contact with other bcys in
an organized group is also of bene-
fit to the country boy, who often
does nc have the chance to mingle
with others of his own age which
he might not otherwise have in the
course Of his routine of farm life
ard rur1l school. The scout organi-
zaticn can help the country boy, and
he, in turn, can help the organiza-
ton by his wholesome energy and.
bubbling spirits.
Imperial Valley press., 1923-12-08
COOPERATIVE
MARKETING TO
ACHIEVE MUCH

There is not well posted farmer
in Imperial Valley who will not say
that the marketing problem is the
one thing that must have attention
and that must be worked out before
Imperial Valley will reach the state
of prosperity to which it is entitled.
Cooperative marketing is preach
ed all over the nation, but the farm
ers have been the last to hear the
word. The Imperial County Farm
Bureau, two years ago, established
the first real cooperative marketing
institution the valley ever had--the
Imperial County Farm Bureau eN-
change. This Institution deals al
most exclusively in milo ard barley.
When it began operating it was rid
iculed. Many said that it would not
be long in existence.
When it was organized barley was
selling around so cents. True. bar
ley all over the country was down,
but Imperial Valley barley not only
sold for that ridiculouslv low figure,
but the grower had to stand all
sorts of discriminatory charges, such
as paying freight to Los Angeles
and back to Arizona when his own
barley was shipped-after it passed
from his hauds-directlv to Arizona
and the buyer pocketed that extra
freight charge along with a stiff
margin. That is merely an illustra-
ton of one of the things the I'm
perial County Farm Bureau ex
change has remedied.
Getting Better Prices
Today that organization is in a
prosperous condition, its members
arc getting from go to 80 per cent
more for their product than they did
before it started and they are get
ting all these extra charges -
wiped off. Other products are soon
to be handled and the cooperative
marketing problem is sure to get
substantial assistance from. the
Farm Bureau, but it will take 100
per cent membership to do it success
fully.
To help the farmer market his
product-his eggs, his butter fat, his
grain, his lettuce, his eantaloupes.
his cotton, his livestock, his poultry
is one of the things the Imperial
County Farm Bureau is expected to
do, and it is one of the things it
plans to do fully and completely
when this successful memberhip
drive has been finished.
Imperial Valley press., 1923-12-08
REPRESENTATIVE LOCAL MEN
BOOST STANDARDIZATION LAW,
HAVE FAITH IN IT'S EFFECT

tanning good price, because the
consumer is ready to accept the
brand whether on the open market
or at private sale.
e. w. Cuff of Brawley, president
CT Associated Chambers of Com
merce, farmer, business man-I be
lieve that the new Standardization
law is good and that it is very es
sential TO the prosperity of the let
tuce industry that strict enforce
ment be made. 1t will bring the
producer better returns to ship good
quality stuff AMI prevent the break
ing of the market by shipment of
inferior grades of produce. | start
Imperial Valley press., 1923-12-08

HOUSTON. Tex, Dec. J." They
didIn t give me Justice, George
Texanet, found guilty and SENTENCED
to life Imprisonment for the muir
der of his fiancee. Miss Grabieilenc
Floquet, said soday in discussing
the verdict.
Il, deserved death for the
elime.'' Vexanet said. - can t
understand why the jury wanted to
save me. I wanted to die for what
/ did -
Imperial Valley press., 1923-12-08

ed in the lettuce game in the sea$l
of 1867 and since that time hal
superintended the growing, pac'
ing and shipping of around 3Ol
cars. And / know how grow
who tries to sell good quality stu
can be hurt by the fellow wi
sends out the poor product and dd
troys the confidence of the buyii
public in the products of certa
section.
Imperial Valley press., 1923-12-08

Every indication points to an
early and entirely successful local
strawberry crop, according to Z.
w. Vessey, local produce merchant,
who is greatly interested in the de-
velopment of this industry in the
Imperial Valley.
+ Practically all of the valley s
strawberry acreage certers ground
Brawley and Ell Centre, and the
acreage has shown tremendous gain
over last year, when 19 acres were
planted in the Ell Centre district
and % in the Brawley district.
This year Ell Centre has 105 acres,
and Brawley has jumped to 240
acres. Calexico has also entered
the field since last year, and it is
estimated there are approximately
80 acres in that section.
Due to the favorable weather
which has been experienced through
the fall, the season is expected 20
be from q month to six weeks ear
lier than last year. In 1922 shin
ments were being made by Febru-
ary 10. This year Vessey states
the shipments will begin to move
in quantity by January 10. Some
berries are expected to reach the
market by Christmas. Thinning the
plants, which has been done for
the first time this year, has also
helped in bringing about an early
crop.
New Markets Created
The bulk of last years berries
were marketed in San Francisco
and Los Angeles. Due to the great
ly increased production this year,
it has become necessary to create
new markets, and to accomplish
this the retail trade in California
south of San Francisco, and in
Arizona, Nevada and New Mexico
is being circularized, acquainting
the members with the early arrival
and exceptionally fine qualities of
Imperial Valley Strawberries.
In order to facilitate shipments,
a new crate has been designed,
which will be used for the first
time this year. Heretofore, straw
berries have been shipped Is bas-
kets to the tray. Due to the length
of the tray, and the weight of the
baskets, the Stats in the tray sag.
ged, so as to bruise the berries in
the layers beneath and make them
less desirable for market. The
short length of the new tray elimi-
mates this, and as it is built of
heavier wood, there is expected to
be less complaint of bruised berries
this year than in the past.
The yield last year was 900 trays
to the acre. This year it is ex-
pected the yield will amount to
1000 trays per acre, due Of course,
to the fact that there are three less
baskets in each tray than was the |
case last year.
The net return to the grower last |
year was $2.32 per tray and it is
predicted that equally as good re-
turns can be expected this year.
The increased acreage is no. ex
pected to lower the price to any
great extent, as it is believed the /,
new markets created will undoubt- |
edly absorb the increased prodne- |
tion. f-n~et@AgT1N
Louisiana Ships Berries
Louisiana also ships early straw
berries, combining them with aspa-
ragus shipments, which are forward /
ed to Chicago, Kansas City and
other middle west and eastern
points. Imperial Valley is also en-
tering into this class Of shipments, !
which are still in the experimental /,
Imperial Valley press., 1923-12-08

The future greatness of Imperial
Valley depens, to a large extent,
upon the cooperative planning and
working of its business men and
farmers. That unity of thought
is to be found among men of varied
occupations, and that al! have at
heart the development of the com
munity according to the soundest
Of economic rrinciples-that of
producing goo3 goods to make a
good mark kets--is shown by The
statements which follow
In this connection the statements
of these well-known men in regard
10 the new standardization shipping
law, one of the legal steps towards
building up the valleys lasting
fame and prosperity are given:
G. G. Jenkins, manager of the I'm
perial County Farm Bureau-Thc
imperial Valley Farm Bureau is
for any movement for the lasting
bettcrment of Imperial Valley. For
this reason, it is behind the new
Standardization law and its strict
on fOrcpnppt
Evening star., 1923-12-09

American Legion and Commander Nc
Farland Of the Disabled American Vet
Grams were honor guests at two dinners
Of veterans.
For three hours the three commanders
discussed problems of liaison work with
the Veterans Bureau at q meeting at
the Red Cross, which Director Hines
also attended. and later the resident
representatives of the three organiza-
tions passed on the final draft of the
proposals for the codification of the
laws and regulations Of the Veterans
Bureau.
Costello Post Of the American Le-
gion held their first meeting. Tue sday
night, under their new administra-
tton. The following committees were
appointed by the new commander, E.
:. Lefferts. and accepted by the post:
Membership. Col. Ahearn, Miles Bell,
J. j. Murphy and H. Photis; welfare.
Richard obrien, E. McCabe and D. w.
BoWie; ds,"ie entertaipment. Ray Ken
Scrivner, Cats and Col. Dan Dono-
van; housing. Charles Koehn, Walter
Sullivan, r. Obrien and H. Gray.
An initiation team, in charge of Dick
Obrien.. was also appointed. The ST.
Paul Club. in charge Of Comrades
Morrisey. Bell and Photis. has started
functioning and Costello Post will be
represented by large delegation at
the next national convention. Col.
nanlel Donovan outlined the work
fngs of the vaSious committees who
are trying to get Congress to erect
new memorial armory in honor of
Isthe dead of past wars. The post
went on record Of indorsing this
movement. Commander Reimer of
the Stuart Waleott Post addressed
the post, and invited all the members
of Costello Post to a reception of his
post December IS, at Central High
School.
:, Legislation in the interest Of the
men and women who wore the uni
form OF their country during the
world war and of far-reaching bene-
f1cial effect in remedying conditions
now existing where there is doubt
and inequalities are expected from
the present Congress by local MEM
bers of the American Legion.
During the past week the members
of the national legislative commit
toe of the American Legion. which
VIII actively participate in the con-
sideration by Congress of all this
| legislation, met in Washington. The
national commander, John R Quinn
of California. was also here for five
days. comforting with congressional
leaders and others and was accord ed
| the unusual distinction of having
| his presence in nthe gallery OF the
House of Representatives announced
to the members in session at the
| time.
"The District of Columbia Dana rt
Evening star., 1923-12-09

ment will be watching the develop
ment Of beneficial legislation for vet
Grams very closely, and It's members
are gratified that, under the man
dates Of the recent national conVen-
tion, the national legislative COM
mittee has clear-cut expressions of
the needs to lay before the Con-
gress," said Department Commander
Paul j. McGahan, in discussing the
situation presented at the present
time.
The James E. Walker Post. No. 26.
the American Legion, is conducting
membership drive. Post meetings are
held every second and fourth Thursday
of each month at the 18th street branch
next Thursday officers are to be elected:
The recent dance for the benefit OF
the overseas graves endowment fund
was a success. The committee in
charge was headed by M. F. Dorsey.
In addition to the officers elected by
the members of U. s. 8. Jacob Jones
Post, No. 2, last Wednesday,. the fol-
lowing have been appointed by Com
during the year 1924: Finance officer.
Helen McCarty; assistant finance Of
ficer, Pansy Wilson: adjutant, Esther
Hall; assistant adjutant. Annette Bur-
ton; committee on LEGISLATION, Ollie
Adelaide r. Harbers; committee on
ways and means, Jeanette Willensky;
committee on Americanization, Ethel NJ.
Wilson; committee on sick, Alma
Gloyd; committee on athletics, Bessie
Bomberger; committee on refreshments,
Reba DARRELL committee on entertain
ment, Bessie Stewart.
The regular monthly meeting of the
post will be held at the College Wom-
ems Club, 1922 I street northwest, to-
morrow at pm. Pansy Wilson, who
was elected historian for the post, has
advised the commander that she will
be unable to serve in this capacity.
Nominations, therefore, for that office
will be made tomorroY night. Eunice
Dessez has been appointed editor of the
Log" with Comrades Sarah S. Gold :
steen and Helen Caynor assistants.