Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1923-04-08
TO
ASSIST in WORK
TOURIST LOOP
Chamber Of Commerce Plans
Designation Of Reynosa-
Matamoros Road as Part
Of Glacier to Gulf

OF Oldcler 10 OulI
| The MatamoroS Chamber of Commerce
will cooperate with the Glacier 10 Gulf
| Highway Association i'm the e~trbish-
ment and Improvement az a tourist loop
from l,eynoSa 10 AIatamorns On the
Mexican side of the Rio Grande. 10 con-
meet with the principal highway az Me-
Allen and Brownsville. according 10 a
statement uindr hast night nv f.eopoldo
palacios. president Of the Matamoros
Chamber of Commerce. a meeting of
the Chamber Of Commerce will be held
Monday night. he stated for the purpose
Of taking action in connection with i'm
provem-nt nf the highway t. Reynosa-
H. Redlrick of San Antonio. repre-
senIing the Association. accompanied by
A. 4. I.aurents and Judge Dancy, took
the proposition up with President Pa
lacios last night lie assured them that
the road 10 Eeynosa. which follows the
river. il now in fairly good condition.
and that the Maramoros Chamber on
Commerce j. anxious ~ secure this
loop Of the highway, and will start i'm
mediaiciy On Improvement work.
Thousands of tourists are expected
to come into the Valley this winter over
] the Glacier 10 Gulf Highway. and the
Improvement Of this loop win give them
| an opportunity 10 tour the country ON
| bob sides of the Rio Grandc. and will
prove great attraction to tourists from
| the north. Matamoros fully appreciates
| what this will mean to that city. MIR.
| palacios stated. and will cooperate aS
| far a. possible in making the loop an
attractive highway. L
Marking the Highway.
| T.. .Reddrick. representative OF the as
sociation. arrived i'm the Valley this
week and il now engaged Id marking
! the Glacier To Gulf highway. The mark
ings are an 1s-inch band with the words
| -Glacier to Gulf printed in black I'm the
center and with a black band at the
| top and bottom. II makes an excellent
mark which j. easily discernable at a
distance.
The association il now preparing to
print its directory. which In addition 10 q
complete map Of the route. viii also con-
J tain maps or each division and full i'm
| formation concerning each town aud
| district on the route. The Valley d-
vision, will he given considerable promi-
nence in the directory. and the direc-
tory will contain full description Of the
resources and attractions of the Valley
as well a. descriptions and advertise
ments of each fthe towns. The dirfc-
| tory will br one If the largest and most
! comprehensive ever issued by highway
/ organization.
Much Interest IN the valley
The people of the Valley would he
surprised AT the great interest which
has been aroused In the resources aud
attractions cf the Valley along the
routes of the Glacier to Gulf and Merid
ian highways MIR. Reddrick said.
Both of these highways arc advertising
the Valley n the mecca Of the winter
tourists. nnd I venture the assertion
that there l. no single agency which "
advertising the Valley a. effectively as
these highways.
Will Divert Tourist Traffic.
The Glacier to Gulf has started
campaign 10 chang. rhe tourist trnvei
from the east and west routes 20 the
north and south In our literature. in all
for the winter tourists. and the campaign
ing the fact that the Valley surpasses
California or Florida a. an attraction
for the winter ourists. and the campaign
IL beginning to show results We be-
lieve il will be better for all concerned
IL the summer tourist travel ~ brought
To- the beautiful national parks AMI other
attractions Of Colorado. Wyoming AMI
Montana and the winter travel diverted
from California 90 the III" tFnnde
Valley. Those farmers and business men
of the central and central western
states who formerly did not realize that
there are north and south highways are
beginning to realize that the central sec
ton of the United States offers attrac-
tions that cannot be surpassed. and We
are anticipating a tremendous Increase
| in the tourist traffic over the GLACIER 60
lt;uIf this summer and winter.
4 Mexican Loop an Attraction.
4, The proposed loop from Reynosa TO
Nniamoros will prove IA big attraction
| to the northern tourists. MIR. Reddrick
predicted. and will prove n valuable adj
dirion 10 the many attractions the Valley
has to offer. Practically every tourist
who comes down here from the north
will want 10 make M least one tri-~
through Mexican territory. and I ne
lieve there will be a heavy traffic over
that loop II IL is properly improved"
n. said. He expressed himself a. great
In pleased with the prompt support ex-
tended the proposition by the Matamoros
Chamber Of Commerce and the assur-
ance that the Chamber would make
every possible effort 10 name this loop
an attraction to tourists.
There will be thousands of the tila-
cier "a Gulf directories distributed along
the route this summer the added.
land We propose "a exploit the Rio
Grande Valley A. the mecca for the
winter tourists. With the interest n
reused In the Valley supplemented by
this advertising and the further efforts
! of the association. the Valley can look
! for great influr n tourists the COM