Evening star., 1923-12-05
TALKS and TALES
WHh and about
CAPITALS GUESTS

'iieHe Vi d now famous town within a
comparatively short time.
In 1914 Miami was little Florida
town OF 5000 and sliding backward.
In MS room at the Willard Hotel T. g.
Se"eh' president of the Miami Cham
Der OF Commerce, told the listener how
an advertising campaign in 1914 filed
the resort to capacity during the win
Ter ana was the beginning OF what is
now one of the most famous resorts IN
the world.
=, II. NJ. Flagler of the Standard oil
company started the town and ~ he
death in 1913 the resort was dvins, ,,,, ,,,s
convinced that something must be done
MT. Sewell, who started business il,
Miami when 1t was but a village. called
sne people together and devised a plan
LOT advertising the city. Raising a
iuhd OF $4,000, they boosted the place
IN the northern newspapers. and thai
winter turned people away.
Every year we Increased the adyer-
Using fund, and every year we turned
peupie pe away that we could not ac-
Goinnodate because we could not
Duild hotels fast enough" declared
-nI. seven, who pointed out that the
advertising budget for the city This
year was s150,000.
we increased the population from
1;voo Too ood to $1,000, and in the winter TO
lo0,O00. From a few hotels snranp
ninety hotels and 200 apartment
houses, and we have had a building
program of S50,000,000 since we start
ed that advertising campaign.
VI course We had the attractions to
cruise, declared, Mr.. Sewell, pull
ing out a large folder describing the
auuring attractions of Miami. and
declaring, arduously, With all our
new accommodations, from January
i0 to February 10, last year. we
turned away 10,230 visitors. That is
the result we got from ADVERTISING
our taxable property jumped from
So,oOo,00O to $69,000.000. and our bank
deposits from 100000 to $4,000. 900.
IT pays to advertise" he declared, in
roducing the listener TO Mrs. SewelI.
VINO represented Florida at the recent
roe doctrine.
Mr. Sewell has been president Of
the Miami Chamber of Commerce for
eight years and is in Washington at
tending the rivers and harbors con-
gress with a. view to having the port
facilities of his city developed
Some people are interested in
horses for a variety of reasons. but
even to those who are not Interested
IN horse racing what James Rowe.
Jr., who is in charge OF the horses
sent TO Bowie from Harry Payne
whitney. the New York fnancier's
stables, thinks about the race condi-
tlons is of interest to all
We have seen movies of horse rae
ing, seen plays and read books with
morse racing as the topic dealt with
There is one thing that Mr. Rowe
objects to in these pictures of the
horse game and that is that they al
ways show up the jockey. trainer or
owner as a terrible crook. LAS Il
matter of fact there is no cleaner
craftsmanship than among the fol-
lowers OF the tuif, and / wish some
one would write book or produce a
play which would show what really
happens, how rival horses that have
had to get to places quick have been
shipped in the same car and never
d thing done to them by the rival
stables, when it would have been 50
easy to do some crooked work" de-
clared Mr.. Rowe.
Some of these horses sent with n
rival stables shipment have beaten
the horses of that stable. and it has
been taken good naturedly," said MI.
Rowe.
Il have a great respect for the
French and English horses. They
have some very fine ones, and / do
not think that the American horses,
superior to them." Mr.. Rowe declar-
ed, very gracefully fighting shy OF
any comments about the Zey-Papryus
race, only stating that Zev was z
fast mud horse" and the English
horse was not used to the Amer
can style of track and was not shod
properly.
If il is anything in the way of
chemical engineering that you are in
New Willard today and tomorrow and
there YOU will find the leaders of the
chemical industry of the country
gathered for the sixteenth annual
meeting of the American Institute of
Chemical Engineers. Among those
whom the convention has brought to
town is John c.. Olsen of Brooklyn.
professor of chemical engineering and
consulting chemist of the Polytechnic
Institute. BROOKLYN, and secretary Of
the engineers organization.
When started on the subject of
chemistry Mr.. Oisen's ardor grows
and he talks of matters from the dye
industry to the manufacture of
in touch with every phase of the
chemical engineering industry in the
country.
Mr. Olsen was asked what lie
thought of Henry Ford's offer to pur-
chase the Muscle Shoals plant. Smil-
ing and leaning forward and tapping
the listner on the knee, Prof. Olsen
said Henry Ford is not a chemical
engineer; the biggest chemical COM
pany with some of the greatest
tried to operate the plant and cannot.
This same company went north and
is now producing fifteen tons of
ammonia from the air each day. SO
if 1t were only question of brains
that could be hired, why. this COM
pany or the government could hire
the brains," he declared, smilingly
shaking his head at the idea that all
Henry Ford would have to do would
be to hire competent chemical engi-
neerS.
In speaking of the chemical indus
try in the country generally Prof.
Olsen said ii was good. You know
general conditions reflect on our work
as much as anything else, for II the
boil weevil kills the cotton, then the
At the same time, firms manufacturing
calcium arsenate which kills the cot
ton bug, are working overtime, and
If copper and other minerals from
which arsenic Is made are not mined
fast. then calcium arsenate firms are
Prof. Olsen disagreed with the ter
rors that are predicted to come from
modern gas warfare. ut cannot be
any more inhumane than the present
methods. The majority OF gas cases
recover, and I would like to know
which is worse-to get mangled by
q shell or shot and riddled by bull
let's or get gassed" He pointed out
the necessity of encouraging the dye
and fertilizer works, because, he said.
these plants not only produce neces-
sary material in peace time but there
Is service in war time for the same
sort of equipment and machinery
to manufacture explosives as is
used in the manufacture OF dSe ana
fertilizers.