San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-01-07
BY MILTON BR0NNER.
Nancy, France, Jan. Give b

Nancy, France, Dan. o.-lFe peen
Coued
Which rendered into everyday Eng
lish means that, supposedly being i'll
with a nervous breakdown, 1 went
to the famous auto-suggestion clinics
held by Monsieur Emile Coue and have
been taught that-cvery day, in every
way, i am getting better and better
Monsieur Coue presently will be hold
ing clinics in the United States so be-
came a patient at his clinic in Nancy
in order that could give fellow-Ameri'
cans back home an intimate introduc'
ton to his methods.
Clinics always suggest hospitals.
You tell a friend in Paris you are
running over to Nancy to put your
self in the hands of Monsieur Coue
and unless he has been COued him
self, he at once pictures you being
questioned and examined, tucked In
bed with a uniformed nurse telling
you three time day what the doc
tof says you must take and mus
forego. And finally, there is, Of
course, the question of the fee fol-
the doctor and the charges for the
hospital.
That is what makes it so nice
about being Coued.
There is no fee. There is no hard
and fast.regimen. There are not even
fussy preliminaries.
Coue Likes Informality.
Take my own case. l simply "barged
inn on Monsieur Coue. Most people do
He is used to it. He likes it. He en-
courages it.
/ took a taxi. at the railway station
and told the chauffeur TO drive me to
Monsieur Coue, 1S6 Rue Jeanne dare
The driver knew the place well. lie
is always taking Americans and Britons
there.
Arrived at Monsieur Coue's residence
a simple two-storied cement-faced build
ing. 1 simply followed the visitors
ahead of me-. There were, perhaps, Al
or so of us in all when Coue came IN
We sat around in chairs in his office
and in the front parlor across the hall
The only bit of. formality l observed
was that we all rose, as token OF re-
spect and greeting 10 the little man.
How COue Looks.
Coue himself is bit over go, with
fresh pink complexion and silvery gray
hair, mustache and beard. His dark
eyes twinkle with good humor, with toll
erance, with comprehension, and will
physical mental and moral well being
Years ago he was a pharmacist. Then
he evolved his theories of how to hell
us heal ourselves of many ills. He re-
brNN from his pharmacy and has beer
freely spending himself on the new WorB
ever since.
Here in Nancy-except when travel
ing-on Mondays and Fridays he has
. open house for all corners, natives and
foreigners.
On these days he has two clinics
in the morning and two in the after
noon. So that for six solid hours he
is on his feet, talking. demonstrating
intoxicating his principles, and preaching
a doctrine Of hope.
There Is No Formally.
There is in his clinics neither tbs
. formality of a new religion, nor OF the
old practice of medicine.
!. The little stockSly built man, dressed
I in his simple dark gray suit and blacB
tie, walks in, mods brightly TO all about
4 him and then Tolls comfortably Ut
I against the hall door.
!, The first day / was there. over IL
: one corner, narrowly watching him, was
4 Lincoln Steffens, getting material for q
magazine article about Coue. And OF
/ the other side was the famous American
| sculptor, 10 Davidson, making a clay
4 model for a bronze bust of Coue. which
As shortly 10 he exhibited in Paris.
He's Thrifty Smoker.
4 Coue paid no more attention to them
+ than he did to the humblest peasant in
n the room. He is totally without narrow
I. self-consciousness And here's one
4 thing which will make hit with Ameri-
Il can men:
\ Coue rolls his own!
4 Frequently, while he is explaining
), his theory, or while he is speaking
Ito various patients, he gets out his
!. pDnaE, and tobacco, rolls a cigaret and
4 c0ntsntedly puffs away at it. And with
!. true French thrift, he smokes il clear
down to The butt.
On the other days Of the week. ex-