The Bozeman courier. (Bozeman, Mont.) 1919-1954, 1923-05-02

sections or the country. AZ
almost every crossroad is some sort
of a sign, a windmill or something
else sold to some bank or merchant
who thought he had discovered a
cheaper or more effective method of
advertising than his newspaper Of
fered. AS a matter of fact, he I'M
consciously disfigures the highways
endangers life and makes enemies in
stead of friends. Merchandising is a
profession and should be treated in a
dignified way. Moreover, how banks
can adopt such cheap appearing meth
DDS of publicity is beyond the COM
~prehensions of most business men.
Yet l understand the temptation,
having once fallen for outdoor adver-
Using myself, much against the adj
vice of the Gunldach Advertising
Agency, which handles our copy"
Then, too, listen to what Herman
Rosenfield, advertising manager of
Sears, Roebuck & Co. recently told
the members of the American Ad.
Club at a convention: 1--WE have a
bureau whose duty it is to read each
week the country newspapers from
all over the country. There is not a
paper of any consequence in our trade
territory that our bureau does not
get. This bureau looks over these
papers, and when we find a town
where the merchants are not advertls-
ing in the local paper we Immediate
ly flood that territory with our liter
allure. 1t always brings results far
in excess of the same efforts put
forth in territory where the local
merchants use their local papers"
This, too, ought to open the eyes of
some merchants in Montana towns
who complain continually about their
friends and neighbors sending to the
mail order house for common house
hold needs.
At the close of the war;, women
laid aside their knitting bags and
needles, folded up the Red Cross
aprons and felt that their duties were
ended. The old slogan, SIN time of
peace, prepare for war;" found no
place for Judgement in our mental
ties, but slowly and dangerously we
were drifting in a tide which was to
leave its effects upon our nation and
homes with much the same sorrow
and grief as had the war.
That tide was the delinquency Of
fbo iY1ranilo Thaza hoe haau No LINZ
of reconstruction work of which wo.
men have a part so neglected as this
but where can we as American citi
zens and mothers use our time, abil
ity and influence to a greater. ad
vantage than the educating and up
lifting, or the reclamation or an I'm
fortunate child?
The question is often asked, "Wha
is a delinquent ?" A child under Il
who violates some law; who is neg
, lected, destitute, homeless or aban
l doned; or who is incorrigible, who as
sociates with thieves, vicious or i'm
moral persons, or is growing up i
idleness or crime. Can anyone ques
> ton that this definition can escap
the entire juvenile population o
Bozeman? No. But is the chill
!, alone to blame? Again no. Stats
tics show u that 81 per cent Of tn
juvenile delinquency of the Unite
States can be traced back to its star
= from the home.
!, You say, Howl" From lack @
moral and spiritual training, indi1
ference to finance, shifting of re
sp%onsibilities; but greatest of al
freedom. Under that one word ca
: be classed the greater part of our il
venile delinquency, trouble and criml
There is no other nation that know
or uses the freedom the America
child does, and it must be admitte
\ that "a per cent of our Delinquent
and crime it committed, not by tt
! foreign child within our borders, bl
by the American born child-the chi
who always carries the air of ind
- pendence and the "get by" ideas.
is this "get by" idea problem tn;
courts, juvenile workers and pa
ents are striving to solve, for the
is good in every child, and by givir
.. it proper attention and environmel
- that good will develop. Give a chi
- a chance and it will lead a right lif
- Batter and bruise it's body and mil
I" and It loses responsibility for i
" acts. The desire to do good is ther
the ability is gone.
ne -
a Newspapers, with all their has
a preparation and appearance of sh,
lowness, are written in a style viii
is drawn from life, which approx
to mates natural human speech. a