The Winslow mail., 1923-09-21
]. c. PENNEY co. INC.

Penney Company is number 167 Ou1
of the home office and was establish
ed in 1917 and from the date of its
! beginning has shown the usual Pen
ney growth and development. The
J. c. Penney organization is one that
| has shown a growth in business ac-
| cOmpliShed this season over last, re
| gardless of money stringency in the
present times When times are good
and money plentiful, people buy
| without regard to cost and pay little
! attention to the place from which
! they purchase, However, when mon
ey tightens up, they become discrim-
mating and begin to look around
for the place where their dollars &C
farther, and it is then that the ]. c.
Penney stores reap their harvest, be-
cause they have the quality merchan-
disc at a price which battles COM
petition-goods and prices readily
recognized by the most discriminat-
ing and exacting buyer, and increas-
ed sales follow. The J. c. Penney
Company Inc, carries drv goods
ready-to-wear clothing for men
women, and children, shoes, furnish
ings, furs, notions, millinery variety
goods and merchandise for the home
and family. 1t is furnishing the peo-
pie of this district the best possible
merchandise at the lowest possible
prices.
The local store of the J. C. Penney
Company is in charge of Mr.. r. H
Simpson. Manager. Mr.. Simpson has
had charge as manager since March
1st of last year and has been identi-
fed with the Flagstaff store for the
same length of time. Mr.. Simpson
has been connected with the Penney
interests for the past ten years in
the states of Pennsylvania, Utah,
and Arizona He is a native of Kan
sas and has been meeting the buying
public in different capacities since
he finished school, Mr. Simpson is
member of the local Chamber of
Commerce, Rotarian, and frater
nal man. Connected with him is Mr.
E. ]. Parsons as Assistant Manager,
and who has been with the store for
the past year. Mr.. Parsons has been
with the Penney interests for three
years and is a native of Missouri.
He is fraternal man and a Legion
naire.
The present building occupied by
the Penney Company, and which is
modern in every way, is located on
North San Francisco Street next to
the Post Office and the present loca-
ton has been utilized for the past
five years. Present floor space is
25x100 feet together with a full sized
modern basement. 1t is considered
that due to the rapid expansion in
business an increase in floor space
will have to be made. in the near
future The local store of the J. c..
Penney Company is a busy place
from morning until night and the
phone number is 20 This store
admirably catering to the general
public and is one of the most popu-
lar trading places in the Flagstaff
District That this is true is demon
strated by the fact that there has
been as high as twelve hundred peo-
pie served within a day at this store
Like all j. G. Penney managers
Mr.. Simpson is a sincere believer in,
and an ardent booster for, the Pen
ney principles. He said: "The four
corner stones upon which the nam
moth Penney enterprise has been
built are, first, Honesty, second, Con-
fidence, third, Cooperation, and
fourth, Service. We endeavor to give
the identical service along these
lines in any town in which We oper-
ate and this has been our viewpoint
here. I believe that the conducting
of any business along these lines
will be manifested by growth. We
always have the customer in mind
and try to place ourselves "on the
other side of the counter" or in other
words the Golden Rule principles.
We earnestly try not only to hold all
customers who trade with us but to
so treat each patron as to make him
or her produce other customers by
the spreading of mouth to mouth"
boosting for the J. G. Penney Com
pany."
Mr. Simpson is a firm believer in
the future of Flagstaff and always
takes an active interest in anything
for the civic betterment for this 10
cality. He said: "Flagstaff looks as
if it would have a wonderful future
because the people here are just
waking up to what this town might
become if properly developed and
especially is this true with the pros
pect of the Colorado Compact in
sight. I believe that this city will
double in population within the next
ten years, then too our incompatible
scenic beauties are becoming better
known throughout the Southwest and
elsewhere. The people of the whole
state of Arizona are coming to regard
Flagstaff and vicinity as their nat
ural. economical, and logical summer
resort and play ground. During this
summer several times this city held
the official record for being the cool
est spot in the entire United States
San Francisco being the nearest
competitor. We are having some of
Americas biggest men, coming here
/ now and they all go away boosters
What we need is a north and south
road so the people of the southern
part of Arizona may come up and
see our country and so that we in
turn may market our products in
their section. This road is necessary
for cooperation within the state"