Evening star., 1923-08-18
Aerial Photography Lightens
Task of Real Estate Statesmen
Enables Customers to Get Clear impress
sion of Property Without
Personal Visit.

estate purposes. however. reveals the
fact that ii will often show points
which the prospect might easily over
look. when personally inspecting the
resort, by reason of his very nearness
to the property.
When a prospect is considering a
country home at the shore, factory
site. an apartment in another city, a
cottage in Florida or California or a
farm it is much more important that
he first consider the general aspects
of the proposition before considering
the details. The agent might show
very excellent photograph of the
property, as seen from the land
which would so interest the prospect
is to influence him to journey to the
scene, only to discover that 1t wasn't
situated as he imagined.
Air views show the size of loca1i-
ties. railroad facilities. street car
lines: topography, waterways, water
of population. farming possibilities.
In fact. everything the prospSct
would inquire into We're he actually
TO inspect the property. The air view
| first gives him the general situation,
and then the details.
Accurate Information.
Because air photos are taken in
two ways. the real estate man is able
to give his prospect very accurate
pictorial Information. The man in
search of a-factory site. for example.
first examines what is known as a
mosaic" view. Just as the name i'm
plies. this type of photograph shows
the lay of the land in map fashion.
only with the added advantage that
II is accurate and spares no detail. 1t
is is "shot" with the camera pointing
directly down upon the scene while
cality BY taking "mosaics" at reg
ular intervals and overlapping them
complete aerial maps of cities are
prepared.
From the mosaic" the prospect
sizes up the possibilities. He sees
that spur OF the railroad comes
close to the property. and he figures
that with short siding his railroad
shipping facilities will be adequate.
Then he looks for the motor road
in considering the trucking facilities.
Water is another feature. The
prospect does not have to ask wheth-
er the land is clear between the
factory site and the river; the photo
shows that the intervening land is
still virgin. and he merely wants to
know who owns the land and what
they are asking for il.
Reveals Locality.
The mosaic" sample of the real
estate agents line reveals the fact
that directly west of the property
there is a plant in operation. How
does the prospect know that 1t is
in operation and what kind of plant
1t is? This information he gathers
from the fact that smoke is pouring
out of the stack and the yards are lined
with motor truck chassis. 1t is obvi-
ously a truck factory i'll full opera
ton.
Presuming that the prospect was
| interested in factory building, the
agent would next show him an "ob-
lique" view of the subject. This type
of photo is taken with the camera
pointing direct at the object while
the pilot swoops down as near to
earth as advisable These photos are
not unlike those taken from the top
of tall building, only with the ad-
vantage that they can be shot" from
points where tall buildings never
have been and probably never will be-
The ''oblique" shows the conStruc-
tion and state of repair of the build
ing. lighting, ventilation. etc From
cars on the highway its width can
be ascertained. while the railroad
facilities are seen in greater detail.
A glance shows the prospect whether
the property is anything he would be
interested in, and while in any large
deal he would want personally to in
Spect the property or commission an