The Bingham County news. [volume] (Blackfoot, Idaho) 1918-1930, 1923-08-31
DON'T FOREGO BOASTS
FOR THE MOVIES

Meat and the movies-these would
seem to be totally unrelated. Thi.
Brand, consulting specialist in mar
keting of the United States Depart.
ment of Agriculture says that movies
are directly responsible for a notice
able decline in the purchasing by the
housewives of the nation of roasts and
other slow cooking meats. His ex
PLANTATION is that a considerable num-
Der of women prefer to buy quickly
cooked meats such as steaks, chops,
outlets and the like. Several million
women throughout the land go to
moving picture theatres two or three
afternoons a week and return home
after five o'clock to prepare the fam
ily's chief meal of the day. Thus, a
distinct decrease in the sale of cuts
of meat which require considerable
time to cook has come about.
Investigators for the department re-
port that although the prices Of meats
which take longer to prepare have
been slightly reduced the greater de-
mand for the more rapidly cooked
meats continues. This has reached
the point where it is complicating the
meat situation generally. Butchers
buy their meat in sides and quarters
and formerly customary variations
in the prices regulated housewives
buying sufficiently to provide a mar
ket for the entire side or quarter.
But not so today.
Butchers report that when they
suggest a roast or other cut that
takes time to prepare they are told
an afternoon at the movies or some
social engagement makes It imposs-
ible to take the necessary time al
though the price is such as to make
the suggested purchase financially at
tractive. Reduced kitchen space OF
the modern kitchenette apartment
and the attendant reduction in the
cooking equipment is also given as a
reason for preference for steaks, |
chops and the like regardless Of their |
higher cost.
The housewife who believes she |
has not the time or kitchen equip |
nent large enough to take advantage |
If the present lower cost of slow
cooking meats probably has not heard
If a new electrical device which
jolves the problem, This new piece
# electrical household apparatus
axes up less floor space than step
adder chair; is combination of
ome of the qualities of range and
hose of fireless cooker; and will
'perate from any convenience outlet.
Built like a fireless cooker, in that
is walls are heat-retaining in their
the newcomer is pro-
ided with two heating elements. The
op one may be used for boiling, sim
1ering or frying. This is accom-
lished by having the top separate
rom the main body. So when ono
wishes to heat kettle of water the
eating element side of the top is
urned .uppermost, the kettle set on
as if it were an ordinary stove
riddle and with the current turned {
n the boiling starts.
When it is desired to use this piece !
electrical kitchen equipment for r
ny oven cooking process the meat,
egetables and bread stuffs are plac-
in the well and the top turned with
lie heating side down. Then the G
lrrent is sent coursing through this T
nd the other nicrome wire heating n
nit at the bottom below the floor or 6
lie well. If an afternoon at the NOV
IS is contemplated clock on the I.
de is set to turn off the current at y
lie moment the food would be half
,oked in the conventional oven. The >,
heat retained within q
)mpletes the work regardless OF
neither the housewife is at the NOV G
S, receiving callers or attending a g
Getting of the Mothers Club.
Further, by leaving the electricity =,
rned on and not setting the clock =
guard this new departure in cook
g equipment will function in the -
me manner as conventional range ID
baking, roasting or broiling as you
efer. But, then, like the range, it "
ust be watched, and tended. Under IL
csc conditions it will do what any
zen will in the same amount OF AZ
ne. ~