The Birmingham age-herald., 1923-10-30
AD MEN TALK ON
 BUSINESS ANGLES
(Continued From Page One)


 San Francisco to Fresno,
 Advertising has built this coun- try" declared Mir. Holland and those fellows didn't have as much to build on as you fellows. I wish you had a few Californians here. I like them because they are boosters. l like to see an ad man sold on his own town. I like to see a booster. If you don't like your town, get out of It. And if you do like it stay there and boost it."
 Raisin Growers Find Market.
 Mir. Holland told how the raisin growers of California are solving the problem of finding a market. He told how Los Angeles, which had been expected to send hundred dele gates to the London convention of the Associated Ad Clubs next year, had informed the association recent ly that it had 204 signed up, and wanted to know how many more the city would send.
 "These people are going abroad for reason" said Mir. Holland. They are going to study markets"
 MT Holland sketched the work of the A A. c. of w, which, after 20 years of existence. has 271 unit clubs, with 27,000 members and 1,200 to 1900 sustaining members, who con- J. y the work the association is doing to advance truth in advertising. He told how 42 better business bureaus throughout the country were on guard against fraudulent advertising how they initiated the prosecution of alleged oil swindlers in the south west, where 106 indictments have been returned recently. He enumer- ated instances in which the work of the vigilance committee had saved loss to investors, and had saved ad- vertisers themselves from the harm full effects of fraudulent advertising appearing Tn the press.
 Foreign Market Necessary F. A. Wilson-L -Lawrenson, chairman of the On-to-London committee, spoke on the topic. Should Americas Busi- ness Success Be Dependent on Our Foreign Trade?" He said he had no desire to discuss the subject politl- cally, nor on the basis of statistics obtained from Washington but mere ly in the light of his own experi ence and observation.
 We must face the fact that the world is contracting-spa has been annihilated by the radio, the afr plane, the express train. We can no longer sit in our Splendid isolation" and view our problems in the light of Washington's days, he said.
 Foreign trade he declared to be the only outlet for surplus produc- tion of our factories, the surplus that means profit because it demolishes overhead.
 There is no such thing today as American business. or French busi- ness, or English business" he de- clared, because they are all inter- dependent, one upon the other.
 When we quit thinking in terms of countries, and think in terms of continents; when we proceed then to think in terms of hemispheres. and finally in terms of the world, we shall begin to go forward and get the business we are entitled to and build up these empty factories"
 Carl Hunt, general manager of the A. A. c. of w, responded to the pro- Be Liar in His Own Home Town" and there was truth as we'll as hu- nor in his remarks.
 He said the history of the Truth in Advertising movement dated sev- eral years back to the Baltimore convention, when one of the dele gates demanded that somebody tell him why the cost of getting his busi- ness through advertising had in- creased from s140 per inquiry and s4 per sale to $3 per inquiry and ST per sale. An investigation commit
 
 advertising was not paying as 1t used to pay because fewer people believed what they saw in advertise ments. Hence the only remedy lay in a campaign to enforce truth i'll advertising. The money that had been spent to advance that cause is now figured in the millions, he said
 ''It is our function to show adver- tisers what to do instead of lying" MT. Hunt explained. We like to teach them to avoid meaningless SUI perlatives." Morning Session.
 The morning session of the con vention was largely taken up with welcome addresses and the prelimi- nary details for opening of the con Vention.
 An address by L. J. wilhoite, ad- vertising manager of the Chatta- nooga Times and executive of the Associated Advertising Clubs of the World, on What Do We Know was the feature of the session. He gave brief history of what the asso- ciation had done during the past and outlined what it expected to accom- plish in the future.
 Mine Host" an address by Her. bert Baum, general agent of the Pro tective Life Insurance company, was the opening number after B. A Davey, president of the Birmingham Advertising club, called the conven- tion to order. D. E. McLendon, presi- dent of the city commission, wei. comed the visiting delegates to the city.
 John Sparrow of the Sparrow Ad- vertising agency gave a characteris- tic address interspersed with many | witty remarks on Are You Ready. Let's Co.," This short talk was one | of the features of the morning | session.
 The response to the city's welcome to the advertising men was given by Dave Webb of Foote X Davies com pany of Atlanta, Ga. Following the l addresses came a discussion of What l Advertising Has Done for Our Town, l in which speakers from each club was introduced, giving their ideas of the subject as it applies to their com munities.
 Luncheon was served to the dele. gates at the Southern club at noon and a general get-together time was held.
 Wilhoite Presides.
 At the afternoon session. presided over by l.. J. Woilhoite there were a number of inspirational addresses and a most instructive round table | discussion, led by Fred J. Holberg Saks Clothing company. Mir. Hol- | berg's subject was: Advertising Merchandising and Management Should Advertising Man Be Al Three?"
 MT. Holberg described some of the inside operations of his own store telling how 1t was essential for the