The Birmingham age-herald., 1923-12-18
V-e.
 Cup1c TurAt Ad Man

have a letter from young woman who writes:
 q am a broad minded and intel ligent business girl and, like other up- -todate business people, I believe in the slogan, It pays to advertise believe this should apply to mat rimony-to selling yourself,' as the commercial phrase goes, as well as selling goods, since in an advertise ment you can state your attributes, your characteristics, your prospects and your expectations.
 ''1n other words. you can tell in an advertisement just why you would make good wife or husband, and the man or woman desiring that particular kind of a mate would have his or her attention called to you, and could look you up, and give you the once-over and see if you suited and appealed to his or her fancy. Of course, this idea Is un- conventional, and will be condemned by the majority, but I believe that it will be eventually accepted. Peo- pie advertise for business partners every day. Why not advertise for life partner?"
 Why not, indeed? Why should any rose blush unseen when it has only to run three-line announcement of its perfections In the classified ads to call attention to its charms?
 Why should the girl who knows that she carries superior line of the attributes that make a good wife permit herself to be overlooked by prospective husbands instead of di- recting their notice to the fact that she is the best domestic brand of goods on the market?
 Why should a woman have to shop around all over the place, sampling dozen mems dispositions, and con versation, and manners, trying to find a husband who is all wool and a yard wide. and guaranteed to stand the wear and tear of matrimony, in- stead of being able to sit down quietly In her room and look over the situation wanted advertisements and select from them just the sort of man who comes up to her speci- fications?
 It is an alluring idea, and if, or when. carried out, will make the back pages of a magazine even more fascinating reading than they already are, when, even now, you never know how many things you really want until you peruse the advertise ments.
 Surely life will never have dull moment when cupid turns adman, and we have only to open our papers, and be hit in the eye with alluring bargain sales, and special offerings in matrimony, and where we shall read some such ravishing come-ons as these:
 Flapper-Nineteen years old, h 1ai oct r. plexions. a peachy dancer Can drive automobile. play golf and tennis and a good game of bridge. Wears her clothes like a mannikin. As step perout, has no superior. Would ike a Jazz hound with vanished hair as a permanent dancing partner.
 Applicant for position must have no old-fashioned ideas about its being a wife's duty to stay at home and keep house. He must also pos sess an automobile. No others need apply.
 Business Girl-Twenty-five years old Good looking, but not living picture. Five years experience in getting along with crochety bosses, and rubbing their fur the right way. Used to taking dictation from man. Trained to punctuality. and in effi- clenCy, anu III lHC NeiiuC CA iiiSii " Anxious to swap off typewriter for gas range.
 Will make highly desirable, wife for man needing good working partner, who will help him to make a fortune. Only those men who can give good references showing they have energy and ability, and who are willing to split with wife 5o-50 will be considered
 Domestic Woman-Twenty-se years old. Healthy and strong. Amiable disposition. Intelligent and well educated Graduate of domestic science school. Can make own dresses and hats so skillfully that worst enemy thinks they came from Paris. Had. rather save money than
 to spend 1t.
 Knows how to cook and can make cakes and pies that cause the ones that mother used to make taste like bakery stuff. Prefers staying at home to going to theatres and movies. Doesn't dance. Wants fire- side companion who loves good eat
 ing and is interested in watching a bank account grow.
 Attention. lovers of antiques.- Lady 55 years old. Family came over on the Mayflower. Has authen- tic grandfathers clock and 2 family