San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-02-25
Bic SCHEDULE
lis ADOPTED BY
| THE OVERLAND
John WHY'S Plans to Dou-
bic 1922 Output Dur
ing Current Year.
PROFITS ARE SHOWN
Comeback Of Toledo
| Manufacturer One Of
.Romances Of Industry.

AAVLkkOkASSc ~
Toledo, Ohio, Feb. 24.-Building an
automobile with only one unit OF
nan power, where two and half
nits were employed a year before
one of the astounding accomplish
aents of the last year in the automo-
re industry. This was achieved at
be Willys-O Overland factory at Toll
do, where Willys-Knight and Over
and motor cars are made.
Tremendously increased demand,
|ombined with the manufacturers de-
ire to give the utmost value in the
motor car at a much reduced price,
I'D to this unprecedented perform
nee in efficiency. In reaching its
otable record for 1922, the WHY'S.
overland Company more than doubled
Is production over the preceding year,
While the actual ratio of man power
hours per car built in 1922 was held
own to only one, as compared with
IL in 1921.
"These facts about Willys-Overland
Efficiency and production, combined
With the increased demand for its
popular motor cars, explain to great
|xtent the net profits of almost So
100000 made during the first nine
nonths of 1922 by the Willys-Over-
and Company and its subsidiaries.
In the second quarter of the year,
he wonderful progress of the COM
bany was marked by profits amount.
big to $1,667, 476.25. In the third
uarter, with a greatly increased de-
hand, and production facilities en-
arged, a profit of $3,624,675.45 was
hown.
Make Big Profits.
Thus In the nine months ending
september 30, 1922, Willys-Overland
lad accomplished net profits of 49,
361 ,370.55. Another aspect of this
ompany's unprecedented accomplish
nent during the last year is revealed
n a comparison of its production OF
|ars in 1922 and 1921. WHY'S
Knight, the sleeve-valve motored car
howsd a production gain of 121 per
rent, while the gain in combined pro-
uction of Overland aud WHY'S
knights was also well over 100 per
rent.
In actual sales Of all cars, parts
Ind miscellaneous items by the
Willys- Overland Company and its sub
|idiaries, the available figures for
aly ten months of 1922 show a bis
Increase over the total sales volume
Tor the entire twelve months of 1921
N spite of the fact that two smash
ng price reductions were made dur
ng 1922. Total sales for the whole
rear of 1921 were S51.360. 1851.
Economies Are Effected.
One outstanding economy made by
Willys-Overland during the last year
ks in its consolidation of all Knight
motor work at Pontiac, Mich. Form
erly, this work had been done in two
plants in different cities. so that the
consolidation of this work in one cen.
raj shop effected a reduced cost per
init and more than doubled the pro-
luction of knight motors.
Practically all of the bodies for
Willys-Knight cars are built at the
Villys-Overland plant at Toedo.
Ohio, which means a further saving
bf profits that would otherwise go to
outside manufacturers.
Students of industrial engineering
may see factors towards increased
Efficiency. in the Willys-Overland pol
fey of hiring and holding men OF
marlCd ability. The employment de
partment requires every new applicant
30 be an American citizen or to have
'ht least his first papers. 1t also re.
{puires applicants to pass an intelli.
kence test in which many ordinary ap'
|plicants fail to measure up to the re-
khuired standards.
Engineering Design Set.
Another factor in WHY'S Overland
advancement is its increased number
| pf distributors and dealers and in this
Connection it is interesting to note
|that old dealers in the organization
|have requested the factory to make
Fno changes in the engineering design
Nor the reason that they found there
BIS practically no service cost to worry
about with Willys-Knight and Owe
Eand cars.
This phase Of handling the WHY'S.
overland products was. voiced by the
4 Overland distributor at Detroit,
Mich, in no uncertain manner when
HE announced. after selling $1,000.
hoo worth of cars, that he would
guarantee n years service on every
|:new Overland at a cost of only 500.
ANTICIPATING still larger demand
lin 1923 for Willys-Knight and Over
kland cars, than existed in 1922. the
EWillys-Overland factory has adopted
the biggest projection schedule in its
hhistory for the first quarter Of the
fyear. These new production plans
have been figured entirely upon the
commitments Of dealers. who fixed
their own quotas on the basis Of theiu
fnast sales experiences with WHY'S.
knight and Overland cars.