The Washington times., 1923-03-24
PREPARED
T On BIC
YEAR
Richmond Temple, Here From
England, Predicts Record
Season for Tourists.
By GEORGE FRANKLIN.

BY GEORGE FRANKLIN.
Accepted as the worlds great.
est connoisseur in her judgment
Of hotels, hotel appointments, and
service, the American woman has
become the dominating factor in
the development Of London.s most
famous hostelriee.
Not only are her wishes con-
suited by hotel homogeneous, Duf
her criticism is invited. The lat
ter Is given serious consideration
and, where possible, acted upon
fevorably.
So important is it to satisfy
her expectations that London
hotelmen have acquired the habit
Of visiting America annually. to
ret in touch with hotel develop
ments here and learn in advance
what, the American woman will
demand on her arrival in the
English capital. =
Richmond Temple Here.
Such. are the opinions expressed
and such the explanation given Of
his visit to Washington by Rich
mond Temple, director Of London g
luxury hotels, the Berkeley, the
Claridge, and the Savoy. who IS
now a guest at the New Willard.
cit may be conceded that Eurl'pe
must come to America to learn
how to build. furnish and manage
her hotels. for the very simple rear
~ - 10 al r.
ronage, especially in London, Is
women are the dominating factor in
hotel development in London. The
American woman is the most
wealthy and the NEST extravagant
In the world. She has decided ideals,
TO which hotels must measure up
60 satisfy her, and she has success.
fully impressed them on European
hotel interests.
American hotels lead the world
In the superiority Of their aver.
age appointments. Among the lead
ing hotels the service Is little less
than perfect. The furnishings are
rich and properly selected. These
results can all be credited to the
good taste OF the American woman
and her tnsistency that the stand
ards she fixes be lived up to by
hotel fnanagemente.
Record Trade Expected.
Approximately 81 per cent Of the
hotel reservations made in the
luxury" hotels Of London are filed.
by American women, according to
the London boniface, who predicts
that this seasons travel to London
by Americans win exceed that Of
1922 by fully 30 per cent. Prep.
arafions are being made to enter
tain 160, zoe transients.
AUST to indicate how we are in.
duenced by the ideas Of American
women" said Temple, cit Is worth
81 900. 900 in furnishing single
wing containing twenty-five suites.
OF course they are the realization
Of Ill that money can purchase. But
the development would not have
been undertaken had it not been
that we realized such Celebrations
were necessary to meet the approval
OF the American woman"
One Of the latest developments in
London hotel LIE is the introduction
Of amusement features. This inno-
walton Is a result Of American
women's demands. according to
Temple. While in America he
would contract for the services Of
several OF the best saxophonists
and trombonists. In addition, he an
his intention of taking
back with him an orchestra made
up OF Tennessee fiddlers. At least
q dozen OF the latter win be en-.
gaged by him.
In our entertainment program we
strive to select novelties. and I am
sure the natural musicians drawn
from the fastnesses Of the Tennessee
districts VIII prove a big
attraction" he declared. He Is
now in correspondence with State
at Nashville, whom he
has asked to assist him in securing
the musical aggregation from that
State.
National prohibition has played an
part IN London hotel &C.
tivities, in the opinion Of Temple,
who stated that at the Savoy Hotel
an expert cocktail mixer is EN-.
ployed whose product this season
will not be less than 100000 delec-
table concocions.
To Study Hotels Here.
While here Temple will study the
leading hotels In the National Capt.
tai. From here he will travel west
to Chicago, taking in the larger
cities and making q survey of the
leading hotels. Whatever he sees
In the systems which can be
adopted by the hotels under his d.
rection will be picked up and put
into practice. Returning to New
York from Chicago. he will visit
Nashville and arrange for his or
chestra Of Tennessee fiddiers. He
expects to complete his American
tour Of inspection within the next
three weeks, when he will hasten
hsacs . Loi.don TO put in operation
the new ideas he gathers on his
trip.
America Is the land Of inspiration
for men in all lines OF business" he
declared, "and my suggestion to all
European business men Is to visit
America see as much of the country
~ possible, and go home and profit
by what they learn. OF course. I am
looking at 1t from the hotelman's
viewpoint; but, after all, they may be
a. advantageous a perch as a man
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