San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-23
NOT HALF Of
ADVERTISING
FUND RAISED.
Five Days Remain for Cam
,paign to Obtain
$4,000.
TOTAL IS $23,604
Executive Chairman APP
peals for Help to
Reach Goal.
TOTAL is S23,604

has passed. and the subscriptions Sc
cured total only $4,000. This leaves
a balance of S36,396 to be raised dur
ing the next five days. OF the amount
subscribed the Blue forces obtained
S13.616 and the Reds S99SS.
Members of the forces that are rails
ing the fund are confident that the
goal will be reached before the end of
the campaign.
I'VE are almost at the halfway
mark in raising the 100000 advertising
fund for greater San Anto- o." said
Chairman Il. o. Huff of the executive
committee. "and we expec, to 60 over
the top next week.
This advertising fund has no con-
nection with the chamber of commerce
dues, and no man can justify himself
for refusing to keep in this great for
ward ''ovcment by the excuse that he
pays dues to the chamber of commerce.
This is a separate fund and will be
used to advertise San Antonio and
bring people and prosperity here this
winter. The chamber of commerce
has sponsored and helped push the adj
campaign forward as that or
always helps any movement
for the good of San Antonio. But this
fund is apart from the funds of the
chamber and not one dollar of it will
be used pr the expenses of the cham
Der of commerce.
Spend All to Boost City.
"All of this fund will be spent in
heralding the advantages and Oppor-
tunities of San Antonio to the nation.
This fund will take care of the winter
golf tournament. of bringing National
and American League baseball clubs
here to train. but the bulk of it will
go into display advertising.
Furthermore this advertising fund
is to be managed by the executive COM
mittee chosen from the publicity de-
partment of the chamber of commerce
and the other members nominated by
The various civic clubs and the real
estate board. The committee, which
did me the honor to make me its chair
man is as follows: Wallace Rogers.
l.. r. Clege. Raymond Edwards, d. G.
Irish. Percy Tyrrell.
This is a subcommittee OF the gen.
eral publicity committee, of which
Percy Tyrrell is chairman. This gen.
nral committee is representative as far
rs possible of all the interests and or
of our business community
md is working for the best interests
VI the city as whole.
Wants Suggestions From Public.
"As soon as the campaign is over,
he executive committee will a. portion
he money so as to secure, according to
heir best judgment. the greatest re-
urns for San Antonio. The commit
&c invites suggestions from the citi-
.cns of San Antonio as to the best way
o use this money so as to secure the
greatest results. /. requests that these
be put into writing and
pledges itself to give them careful con-
;ideration.
'The executive committee instructs
ne to extend its heartiest thanks to
he Blue Army and the Red Tie Brig
de. These men whose names have
,een published in the papers for the
asst three or 4Our days. have unself-
SHY left their places of business and
lffairs and generously given their time
n work for San Antonio. Every bust
less man in San Antonio should bear
his fact in mind when approached by
hese philosophical citizens and
should tyeat them with the courtesy
md consideration. which their unself-
sh service entities them.
Special credit belongs to Gen
raj Raymond Phelps. commander of
he Blue Army, and to his .Brigadier
GENERALS Percy Tyrrell. Jack Burke
md Tom Etheridee. These men got
ogether about 200 colonies, captains
md lieutenants. For four days they
rave stuck tenaciously to II job and
he splendid results achieved show the
quality of work done.
"0ld Guard on the Job.
"No less credit is due the men of
The Red Tie Brigade under Chief
Charles Graebner and his assistant,
chief Herbert Hayes. The Old Guard
hat did such valiant work for San
during 1909 TO 1917 has come
back to the fight with revived vigor
and is giving the same unselfish SER
vice that the young live wires of the
Blue Army are showing.
Our appeal for this weeks work is
first to the business men for a more
and generous support of
this great movement. So far 5S1 have
out of prospective list of
over two thousand. That does not
mean that the others have refused
for only a few have refused. 1t means
that the great mass # our community
has not yet been approached.
Let us get TO every business man of
San Antonio and give him the message
OF the wonderful growth achieved by
Los Angeles from advertising. Let
us drive home the fact that Los An
geles statistics show one out of every
ten tourists becomes a permanent resi-
dent. There are numbers of our lead
ing citizens, too, who came here as
tourists.
Furthermore let us no. lose sight of
the fact that the advertising campaign
of the old publicity league of San An
tonic from 1909 to 1916 resulted in
the building of twelve new hotels in
San Antonio, and in bringing here peo-
pie in numbers who put money in cir
culation that helped every business in
this city to grow.
Hope for New Hotel.
"The great campaign we plan for
this winter will bring yet more profit.
able results. For one thing it may
bring into San Antonio the greatest
hotel organization in TIE world. AL
ready this organization has had one
of its vice presidents here and they
have under consideration the erection
IF .. $4,000 600 tourist hotel here. Il
San Antonio puts on a strong adyer