Evening star., 1923-01-21
AUTO INDUSTRY NOW AT STAGE
WHEN IT IS CLASSED "GR OWN-UP"
Proposal Advanced to Make Year 1923
Memorable In Everything Relating
to Pistons and Punctures.

service station the result is disaster
for both buyer and seller.
1t is only just dawning on every one
that america is slightly g larger than nan
automobile smart set of Columbus Cir
Gle. Chief among the discoverers is
the motorist, who, being tempted to ex-
plore the country in his car, realizes
new make Of car to the sign in the
remotest hamlet which offers the glad
tidings Stop here for Snappy Six parts
and service
We do not half appreciate the fact
that it takes a man-size factory to pro-
duce cars enough merely to stock UP
the salesrooms, let alone produce dupli-
Gates for Tom, Dick and Harry to abuse.
Whenever you begin to notice quite
few Snappy Skies in town it means
that some factory is doing at least a
$20.O0O,000 business and you are 5lsti-
fed in wondering whether the factory
is merely unloading cars on the public
or building for the future.
The attitude of the men behind one
OF the cars which appeared for the first
time last year proves that the business
has marured considerably. While this
car made a very good showing for a
first year the profits are not being put
into greater production for 1923 as
satisfy itself with a limited number Of
cars for the reason that it does not
want the car to exceed its service and
parts facilities.
Experienced men are behind this
car. and they know that If production
gets beyond service car owners are
going~to complain. knock and eventu-
ally invite a receiver to wind up the
proceedings. This company has set
out to build as much good will and
service as cars The idea is commend
!; BILE, practical. Motorists need the
big accessory far more than they
need changes in mechanical construc-
tion or body design.
Outstanding Note OF Year.
The outstanding note of the year is
that there are comparatively few
changes In basic design. But don't
accuse the business of growing stale !:
that isn't the case. It is simply grow
ing older and wiser. II doesn't make
change unless there is good reason;
and. besides. ii is temporarily pre-
occupied with the work of making
its products more useful, for It knows
that the future success Of the auto
mobile rests on simplicity Of car care,
the convenience of good service IA
cilitfes. the good will OF the manu-
facturer and. the high resale value
or the cars produced,
Service, like traffic control and auto
law enforcement, is at least ten years
behind the 1923 models themselves.
to sense this and TO put every effort
into the perfection OF the big acces-
| sorry. 1t does not seem possible in
/ this day and age Of automobiling, but
| a reputable car owner is authority
for the statement that he has been
trying for two years to buy a hub ca D
wrench for his car. The particular
tool was missing from the kit when
the car was delivered with the result
that a standing order has been on the
books ever since. Not being able to
obtain any other tool with which to
do the job except a heavy monkey
wrench, which always damages the
aluminium caps, the car owner no
longer considers the situation a joke.
| He thinks il Is as serious a matter
as turning out car with q defective
| differential.
So II the new models appear TO lack
| novelty this year, bear in mind that
the real activity is along those lines
which will make for much more ss tis-
! factory motoring. And if the manu-
racturer OF a new car does not show
| any wonderful production record, lust
remember that he's trying to satisfy
those who have already purchased his
! product.
Copyright, 1923. by the Gilman Feature Service.