San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-08-12
SPEND $4,000
THIS YEAR FOR
BOOSTING CITY
Publicity Program Calls
for Intensive Advertis-
ing Campaign.
WILL AID SPORTS
Start Early on Advertising
Campaign to Attract
Tourists.
WILL AID SPORTS

The expenditure of 100000 will be
required to defray the cost OF San
Antonio's winter publicity program
as determined upon Saturday by the
executive committee of the publicity
bureau of the-Chamber of, Commerce.
Nationwide advertising in news
papers and magazines, purses for
winter golf tournament, funds for
bringing major league ball teams to
this city, and aid for both tennis and
polo, are contemplated by the plan
that was adopted.
The entire program will be laid
before the board of directors of the
Chamber of Commerce at meeting
TO be held next Tuesday.
Under the plan outlined by the
publicity bureau, subscribers 20 this
fund will not be asked to contribute
further sums for any Of the activities
covered therein. Their contribution
to the general fund will be prorated
among several activities involved in
this campaign.
The adoption of this program fol-
lowed ten days careful study and in
vestigation by q subcommittee of the
publicity bureau. 1t was the
unanimous opinion Of this committee
that the sum mentioned would suffice
for the 1924 winter season. Last
year only $4,000 was spent in COW
ering the same territory that will
be covered by this years campaign,
and the bureau members believe that
with the start already made. a fol-
low-up campaign this year will meet
with results many times better than
the excellent results of last winters
efforts.
Will Enlist $50 Workers.
As soon as the program adopted
secures the endorsement OF the board
of directors. fully $50 workers will
be called upon To insure the success
of the various phases Of the under
taking.
1t is propo/d to spend approx
mately $4,000 in newspaper and
magazine advertising in leading peri
odicals in those states from which
statistics show most of the winter
tourists come. Ohio. Indiana. Illinois,
Wisconsin, Michigan. Kentucky,
Tennessee, Minnesota, Iowa, Missouri,
Nebraska. Kansas, Arkansas, Okla
homa and Colorado furnished 81 per
cent of the winter visitors who have
come to San Antonio in the last
seven years. Favorable railroad
connections and railroad cooperation
in advertising are largely responsible
for this fact. In this connection,
statistics are said to show that one
fifth of all incomes in excess of 5000
in the United States are in the
states Of Illinois, Indiana, Iowa,
Michigan and Wisconsin.
Two trunk line railways have al
ready assured the committee of their
cooperation and financial assistance.
The golf association and the Loyal
Fan club have each agreed to con
centrate their efforts in aiding to
secure the gross amount out Of which
will be apportioned funds for their
respective sports.
VIII Start Campaign Early.
1t is the purpose Of the publicity
bureau TO begin the campaign this
year before tourists have decided
upon place in which to spend the
winter. Last years campaign was
not begun till November; but even
with that late .stirt, excellent results
were obtained. y large number of
people were brought here; thousands
of inquiries were received at the
Chamber of Commerce, many of them
enclosing a copy of the advertise
ment run by the n amber, and rail
roads and tourist clubs throughout
the country began to send for litera.
ture. Libraries wrote for San An.
tonic advertising literature to place
in their files and school children
wrote for pictures of San Antonio.
The establishment of the tourist
house was one of the features of the
1922 campaign. At the close of tn,
season, there were more than 120t
| registrations of tourists from all part.
of the country in the registration
book kept there.
Inquiries are still coming to tn
publicity bureau as a result of las
years advertising. This years ap
preparation contemplates the building
up Of those sports that can be sue
cessfully played outdoors during tn
winter in San Antonio.