The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1923-12-28
FARM MARKET
is SUCCESS
WITH WOMEN
Make Discovery After LoOs.
ing So Acres of Fruit
Trees in Frost
EXPECT SMALL RETURN
Proved TO be Popular With
Many Who Called Constant
" at Little Market.

BY NEA Service
Toledo, o., Dec. 28. -Thlce years
ago u heavy IrO5t destroyed So AL IS
Of fruit trees on the fran OF Mrs
John Sass and Mrs Anna Hop1,
SISTERS, near Lakeside, o.
This stlCkc OF ill fortune, instead
of proving their financial ruin, as
them on the road to financial indie
pendencc.
Forced to do some thin. TO keel,
the wolf from the door. the sisters
began an experiment with little
farm market in their front yard.
They used small table to display
the produce, and placed their chill
dren in charge.
Table to Shop
They expected small patronage
from passing motorists, but little
did they dream they would attract
the customers that soon started to
flock to their roadside mart.
The result was so satisfactory that
next season they built ten-foot
counter to replace the table ana
erected large bulletin Board.
At the end of the second year they
had paid off all Of the obligations
against the farm. Now they nave a
regular shop known as Pomona
Shoppc," in keeping with the name
of their farm, Pomona Acres"
They net in single summer as
much profit as the average town gro
Gerry store makes in year.
The experience of these sisters is
typical OF that of tens of thousands
of farmers the country over. The
automobile is responsible. 1t is re-
versing the old plan whereby the
farmer brought his goods to the
market. Now the consumer comes
TO the farmer.
The roadside market is making
, business men of the farmers and is
dealing stiff blow to the middle
man. Thousands ca them are max
ing, in three or four months, incomes
as large or larger than the annual
/, salary of the average city iweller.
! With the profit from these waysidc
! marts, hundreds of farmers are pay
, ing off their mortgages just as did
/ Mrs. Sass and Mrs. Uop. Otner
! hundreds have bought automobiles
or radio sets with the income and
i others have spent the money in
, travel.
! The National Farm Market Blu
rcau here recently sent out 81 ,592
. que :tionuires to farmers in Ohio
F, Michigan. Indiana, Illinois and Wis
! consin. The bureau received o4Sl
| replies from farmers who were run
/ ming bona fide roadside markets.
! Ninety four per cent reported IL
! nancial success, al per cent declar-
! ing they had made $1,000 or more in
! = season. Fourteen per cent had
made more than $4,000.
Other answers revealed that No-
men were conducting 81 per cent Ct
| the markets and that "a per cent
| we're all-year stands, selling SOM
commodity in winter.
Travel on Profits.
Eighteen per cent declared they
had raised farm mortgages rom the
profits: 2.214 purchased automobiles
7O8 installed radio sets, 2,G12 bought
pianos, monographs or other mus,
cal instruments and 312 spent thu
winter in Florida or California or
their market profits.
On hundred per cent said theil
profit was greater this way thar
dealing through middlcman ant
3.l68 sold all their products through
their own stands.
The average number Of Customer!
per market daily is estimated at 80
But one of the roadside stands re
ported 1896 customers in singh
day!
All of which proves that the road
side market is here to STAY