The Bingham County news. [volume] (Blackfoot, Idaho) 1918-1930, 1923-06-08

EVERY week during their shipping
season the association sends a dele
gate to one or more markets wher'
their output is being sold. They in
spect association cars. They mingl'
with the statesmen handling their pro
ducts, the jobbers handling MARKETS.
vegetables and the retailers.
These delegates learn what the buy
ers and consumers think of the asso
citation produce. They hear franz
criticisms of quality and grade and
pack. They become acquainted will
the methods used In selling. The del
egations report back to the associa
ton and frequently improvements ir
character of production or methods OF
grading, packing or loading result
from these visits.
| Here is one example of how the
association has changed its plans to
meet the needs of consumers.
Earliana tomatoes had been grown
by the association members. They
were one of the earliest varieties and
offered an opportunity to get first
shipments on the markets. But the
association became convinced through
its study Of its products on the mar
kets that the Earliana was of lower
quality, as compared with other toma-
toes in the early class, so its planting
was discontinued.
While each member of the associa-
ton packs in his own shed the pack
10 o,,hioof to jpopoof{op both OF load
ing and unloading points and at
either place 1t may be placed in a
special pool and sold on its merits.
Once again the consumer was con-
sidered first in this packing arrange
ment. Central packing houses we're
discussed but the association feared
that central packing system might
delay the arrival of the produce on
the market and decided to continue
individual packing so that the vege-
tables could be moved more quickly
from the field to the consumer
Tomatoes picked from the vine Mon
day are often in the hands of consum-
ers Tuesday. The effect of this
speedy movement is often noticed in
retail establishments where women
ask for the tomatoes with the Pioneer
label on the basket end, because Of
their freshness.
The good reputation earned by the
association pack became a valuable
business asset. In 1915 Crutchf1eld &
Voolfolk designed the Pioneer trade
mark and label which they urged the |
to adopt to distinguish |
their product readily from that Of 9th
or shippers. The trademark was reg
Istered and turned over to the asso-
citation as association property.
One Of the strongest testimonials
10 the value Of the association meth
DDS particularly as to it, plan Of grad
ing and packing and its use Of labels
e that practically all growers outside
he association in the Marietta dis
.rict now try to pack their produce
to the bylaws of the asso-
:iation. They use the same kind OF
Some 90 20 far az to
ldopt a label Of the same shape, size
md colors as the association label.
I'VE wouldn't consider shipping
produce today without label unless
t was produce of inferior quality"
ays M. g. Nixon, secretary Of the as
ociation. Association labels and
,ood packing are essentials in every
of our kind. They are
'iamese twins. Neither can live with
ut the other"
Every year as the association in
reased the volume Of its output the
distributing service increased the
lumber of outlets used. In 1919 the
4 voolfolk organization,
nth other distributing interests and
rowers organized the American Fruit
irowers Incorporated and founded a
ationaI sales service. Z