The Birmingham age-herald., 1923-06-24
COLE ANNOUNCES
 MASTER MODELS
New Series Ready For De- iivery-EWart- Brewer The
 Local Distributors

INDIANAPOLIS, Ind, June 23.- Announcements have been received from the Cole Motor Car company Of Indianapolis, to the effect that they are ready to make delivery on the new series Master Models.
 In reviewing the mechanical ele- ments that go to make up this new series one finds the very latest ex- amples that have been worked out 1 by the Cole Motor Car company over q period of eight years spent in re- l fining and developing the basic l principles found in their proven eight-cylinder eighty horse power motor and chassis.
 One of the most notable changes ] found in this new motor is the newly designed multiple disc, self adjusting clutch. Disc clutches have been used | in motor car power plants for years i and essentially they have not l changed in construction or operating l efficiency since their inception.
 Realizing more than two years ago that the highest efficiency point had never been reached in the disc clutch, the staff of research engi- neers at the Cole plant began work on new designs, eliminating all the detrimental features and at the same time aiming at the nth degree of clutch performance that have turned out the new Cole clutch.
 There are two individualistic fea- lures of the Cole clutch that make it stand out mechanically far ahead of any clutch that has been devel- oped to date. First. is the elimina- tion of any tendency to chatter. cock of special steel stock and special milling process in the making of the clutch plates. Second, is the con struction of the fabric friction plates. Instead of building up a plate of solid fabric composition or rivet ing the fabric onto the steel plate. Cole has woven corded fabric into the plate itself. This special com bination fabric and steel plate. be- cause' of it's integral construction, forces that have in the past prevent ed the highest efficiency in disc clutch operation.
 The introduction of this new style plate will eliminate all troubles that have come up in the past wherein the stroyed through strain or the fabric ripped off and became unriveted from the steel plate surface.
 On the Master Model chassis. six different and distinct body styles are mounted-all answering the re- quirements of some specific group of otorists.
 The Westchester is for those who desire seven-passenger comfort and the eXhilaration of open car motor ing. The Volante for those of the open air school who are willing to sacrifice some of the passenger car rying space for that snap and dash found in the four-passenger design. The Imperial Coupe for those who desire the intimate in closed car design. The Brouette for those who want little more room than found in the Imperial Coupe and still want in their closed car that swagger ap- pearance found in the Volante. The Royal Sedan for those who want seven-passenger closed car comforts The Royal Limousine has the dis tinction of being readily convertible from the chauffeur driven equipage to the intimate family conveyance.
 A motorist, by waiting until the last second to shift to lower gear when ascending a hill, not only loses speed and overtaxeS the engine, but al SO1iOn