The Coconino sun., 1923-04-13
new SALES PLAN
INTERESTS MILLIONS

Announcing plan whereby practic-
ally every wage Garner in the United
States can now purchase new Foro
car, Henry Ford has again demon
strated his desire to assist the work.
ing man to own an automobile.
1t is safe to say that this plan will
interest more millions of people
throughout the world than any other
by any manufacturer.
1T has been Henry Fcrd's lifelong
ambition TO build the universal fam
ily car, and to put it within the reach
Of every one" declares Ed Babbitt,
the local Ford man, in describing the
revolutionary sales plan. Realizing
that there are over 20000,000 wage
earners in this country, the large ma
jority Of whom do not own automo-
biles because of the large down pay
ment required, the Ford weekly pur
chase plan has been worked out fer
theif benefit During the past fifteen
years, over 100000 Ford cars have
been placed in the hands of buyers
more than a million and half of
them within the past twelve months
and yet there are still millions Of
families who are hopefully looking
forward to the day when they can own
Ford And now the way is OPEN
Briefly, under the Ford weekly
purchase plan, the banks are cooper
ating with the Ford dealers in their
vicinity in making it easier for the
prospective Ford buyer TO complete
the purchase. You simply make an
initial deposit as low as SIS, then Sc
lect the type Of Ford you want-tour-
ing car, runabout, coupe or sedan, and
arrange to make weely deposits, on
which interest viii be paid by the bank
at the regular savings rate. Within
a few months the car is delivered, and
the balance cen be taken care of on a
similar basis Of weekly or monthly
payments. The same plan also APP
plies to Ford trucks and Fordson
tractors.
There is no question about the
practicability of systematic savings
idea. During the past year, for ex-
ample, S190,000,G00 were deposited in
banks by people throughout the coun-
try in Christmas Savings Funds to
purchase gifts for others. Is it not
reasonable to believe that a plan
whereby the Individual accumulates
funds that will purchase 2 Ford car,
thus bringing pleasure and profit not
only to his family but to himself, will
result in real satisfaction to the buy
er?
"That there are millions who want
cars is quickly proven. Stop the first
pedestrian you meet, and make this
inquiry: DO you own an automobile 2
If the answer is in the negative, ask
if he would like to own one and in
yariably the answer is an emphatic
'YesP To your next question, When
do you expect to purchase a CARP the
answer in many cases will be: 1 guess
it will be several years before | will
be able to buy car
at is apparent, therefore, that
nearly every one intends TO buy car
az the very first opportunity. That
first opportunity is now presented
through the Ford weekly purchase
plan, simple savings plan that not
only makes it possible, but easy to
own an automobile in a surprisingly
short length Of time.
Vacation time will soon be here.
The open road, the mountain camps,
the beaches and trout streams are all
at the door of the man who owns an
automobile. Knowing what the auto
means to the average family in bring
ing greater enjoyment in life, we are
preparing now to handle an influx OF
orders placed under the Ford weekly
purchase plan for delivery next sum-
mef,D concludes Nj. Babbitt.