San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-09
TELLS Of NEW
PURCHASE PLAN
STARTED HERE
Hundley Says Way Opened
for Financing 12,0O0,-
600 New Owners.
PUBLICITY FOR CITY
Robertson Plan First Used
Here by Wroten-Hund-
ley Company.
PUBLICITY FOR CITY

The new Robertson purchase pan
frs. put into operation in the sale OF
Dodge Brothers cars by the Wroten-
Hundley Motor Company of San An
tonic opens the way in finance to
provide 100000 persons in the
United States with automobiles, &C.
cording to Will G. Hundley.
"One person in every ten in the
United States" says Mr.. Hundley,
.'has an income of $1,000 to $500
year and owns no automobile of any
kind, due to the fact that no means
have been provided for financing Their
purchases Of cars properly and con-
yeniently.
"The keenest students Of finance IN
the automobile industry have long
been working toward some means
which would make it possible to prop
erlv afford convenient and safe terms
of purchase to these 100000 of our
most useful Americans, and thus open
a market which would double the
nresent number of automobile owners
ut remained for the problem to be
solved by the development of Robert
SON saving bank plan forms of pur'
chaser's orders or contracts which are
protected BY copyright so that their
use can be restricted and kept in the
hands of companies of such Response
bility that they will not be abused.
This form OF selling automobiles
was first put into use by us in San
Antonio, Tex, where it met with in'
slant understanding and acceptance
by buyers of automobiles and our sales
have exceeded our expectations for the
period in which the plan has beer
used. This plan is used by Dodge
Brothers dealers only.
Publicity for City.
without doubt great publicity will
be given San Antonio as being the
first city in which this plan was used
as the public gradually comes to
realization of what it means to open
the way for doubling the market for
one of the largest industries in the
world.
"The plan briefly is as follows:
'You select your car. Pay us five
OF more dollars, which we deposit in
a savings bank at interest. Weekly or
monthly you add TO youl deposit and
a are credited with. interest as earned .by
all your deposits.
Unto the same savings bank fund
are likewise deposited all deposits BY
others who buy on this plan and into
the same fund are also deposited the
proceeds Of all notes as paid by those
who buy on this plan, after their cars
are delivered to them.
"As fast as this fund contains the
purchase price Of q car purchased OF
US on this plan, a car is delivered to
one Of the purchasers. Deliveries are
made, Of course, in the same number
order in which contracts are signed by
purchasers.
mo delivery Is made to any pur-
chaser who has paid Us less than ono
Eixth TO onefourth Of the purchase
price of the car purchased by him
Depending upon the price of the car
purchased, whether new or second.
hand, etc
Notes Are Taken.
Upon delivery Of each car, pur-
chaser's notes are taken by Us for the
balance due by him on his car. Sucn
notes are payable over a period of
ten to eighteen months: bear interest
at only 3 per cent e year and no
other carrying or time service charge
is added to them. Notes are secured
by the customary chattel mortgage or
lien.
Bankers and credit experts will OBJ
serve: The absolute safety and sound
ness Of this plan.
THAT purchaser viii always, natu-
rally, reduce the amount to be pal
by him monthly after delivery of car,
by paying In, very sensibly, enough
before delivery of his car that his abb
ity to meet his other proper obliga
lions at all times will not be impaired.
Hence, that accumulations Of sur
plus deposits will always insure
prompt deliveries Of cars to those
who purchase on this plan.
THAT this plan affords the most
liberal terms which it will ever be pos
sible for automobile purchasers to OBJ
tain with safety to them.
"Of our entire population it is esti-
mated, that one person in every ten
has an income of $1,000 to $500 per
year and owns no automobile of any
sort: because before the development,
of this plan these people could not OBJ
tain terms suitable to them. The de-
velopment Of this plan-'that all may
ride'-opens the way that these L.
100000 Of our most useful Americans
can happily buy and own cars"