The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1923-01-19
NJ FARLAN SENDS
j, GOLD-PLATED CAR
To CHICAGO SHOW
KnickerboCker Model Is Sold
to Chicago Man for
$4,000,
DELIVERY FOLLOWS SHOW
HooSierS Return From New
York Well Pleased With
Prospects.
DELIVERY FOLLOWS SHOW

Now that the National Automobile
Show for 1923 for New York City has
raised into history, all enthusiasts
are turning toward Chicago where
the next large exposition is to be
held the last week of this month.
Many of the Indiana manufacturers
and representatives who attended the
New York show are just returning
from the East, where they remained
in the interest of sales and extern
sion as the result Of the show.
Dispatches from New York corrob-
crate the reports carried back by
Hoosiers that Indiana products We're
well to the forefront of the great dis
play and makers are planning pro-
duction increases to meet the spring
demand. Without exception. the
manufacturers have voiced enthusi-
asm over the business outlook for
the current year, and new forces are
being added in several Indiana plants
to make ready for the summer trade.
GOId-PIated McFarian
The displays which the Hoosier
manufacturers will have in Chicago
will largely reflect the New York dis
plays, though some companies intend
to show different models. Prominent
among these will be the gold plated
McFarlan Knickerbocker, which has
been sold to a Chicago man who de-
clines TO submit his name for publ
cation until after the Chicago show
This Knickerbocker, built by the
Mcfarland Motor Corporation of Con
rersville. has LASS gold plated parts.
including the radiator, windshield,
headlamps, disteel wheel mounting and
retainer rings and hubs. instrument
board mountings and hundreds of
lesser important fittings. This is the
first gold plated car to be built by
McFarIan which specializes in custom
Jobs and the sum which the owner
will pay for the car (S25.000 would
stagger- even a Rolls Royce prospect.
The car was built entirely in the Nc
Farlan factory, but the plating was
done by an outside firm. as the Nc
Farlan factory has no plating facili-
ties. The car was shipped to Chicago
the early part Of the week and will
I be seen by the thousands attending
Sthe show.
Increases Forecast
An Indication of the increase In Hoo
sier automobile business is contained
in a Wall St. dispatch concerning
the 1928 plans of the Studebaker.
which is planning TO build $4,000 cars
in the first three months of this year.
as compared with $4,000, in the last
quarter Of 1922. In the period begin
ming April ! and extending to July l
the company plans to increase this
amount to 1880 Other companies.
like Studebaker. are revising produc-
ton and shipping specifications to &C
commodate increases while the Ford
Motor Company of Detroit is sending
publicity to its dealers and distribu-
tors urging upon them the necessity
of anticipating their spring require
ments in .or6cr to fOrestaH an ex-
pected shortage in the selling season.
The Ford conapany's production in
December of 1922 was 105,779 as COM
pared with 5O,203 for the same month
of 1921.
The several price reductions an
nounced by Indiana manufacturers
at the New York show have evoked
no end Of comment among purchasers
and attracted great interest among
manufacturers. Prominent among
these was Coles reduction from the
81. 500 class to the $500 class.