Evening star. [volume] (Washington, D.C.) 1854-1972, 1923-01-14
Heard and Seen

There will come to Washington this
educator, not miracle man."
His name is pronounced four ways.
Some say "Coo-ay," some say "Cooie,"
others pronounce it "Coo," and few
have been known to come out with
Cow" Only the first Is correct.
Just as there is only one proper way
to pronounce the name, there is only
one right way to look at the man and
his message. Just as IS per cent of
the recommendations are wrong. so
are rs per cent of the ideas about
him.
Coue is not a doctor" He heals no
one, and never has healed anybody.
He is the first one to say so.
He Is an educator, pure and simple.
With q fervor and conviction that
have swept his simple message around
the world, he brings tidings of self
help, self-confidence and optimism.
He Is the exponent of the inner hap
piness.
In view of the good in the mans
message, in view OF his simple hon.
esty and unworldliness, it is difficult
to understand the attitude of those,
even though their pumber be small,
who scott at Coueism.
Perhaps no better touchstone to
reveal a certain trait in human ma
ture could be desired than Coue.
His method of induced autosugges-
ton is so simple that IL offends some.
These people fall into two classes.
those who are ultra-intellectual and
those who normally sheer at anything
that is new. Both classes at first say,
why, it's all bunk" Later, when the
thing has spread widely, they declare,
"Oh, it's old stuff"
But both refuse the message. That
is the point.
They will have none of it.
So they miss a good thing.
i
Nobody who believes in Coue and
what he is trying to do will spend
much time in attempting to argue
anybody into taking it up.
Those who need what he has to give
will freely accept it. as he freely
gives it.
Everything for nothing" is the
way they express it in his native
land
Even IN our own country of ego
getters" and blah-blah, It must be
admitted there exists a great deal of
timidity, much lack of Self-confidence
and some sadness.
All of these people can be helped
by Coue. His childishly simple for
mula, at which the people who know
1t all laugh. Is just the sort of thing
needed by thousands of people.
Local doctors already report the
finding of strings bearing twenty
knots in many sick rooms in Wash.
ingtotn.
These strings are part of the Coue
method. being used by believers to
count the number of times they re-
peat the general formula, the now
famous DAY by day, in every way
I'm getting better and better"
Physicians. almost without excep-
tion, are welcoming this new way by
implanting in themselves new depths
of self-confidence in the healing
powers Of nature, the res medIcatrix
naturae' Of the ancients.
But perhaps the greatest gain to be
secured by the average person from
sense Of happiness.
1t comes to pass, as NJ. Coue says
il will. Inner wells of happiness
seem to be tapped. so that where be-
fore existed only vague unhappiness.
real happiness comes into being
AS the old sadness was without
reason. so the new inner happiness
seems to be without reason, until the
method" is remem bered.
Then 1t is realized that by means
of this simple method, the gift of
real humanitarian, one is put in
touch with the infinite.
CHARLES e. TRACEWELLA