The Oroville weekly gazette. [volume] (Oroville, Wash.) 1905-19??, 1923-02-23

Of the most severe car shortage In
history, with the consequent early
congestion Of warehouses, the pre-
valence of warm weather during the
harvest period. and the need for the
exercise of the utmost skill and re-
sourcefulness in order that the fruit
might be handled in such a manner as
at least to minimize the damage. In
the person of our general manager
We provided the services Of one who
Is thoroughly experienced in all mat
ters pertaining to the growing, hand
ling, warehousing and shipping of
fruit. as a consultant to the managers
Of all other member units. He trav-
eled continuously over the whole
united system, throughout the har-
vesting, packing and main shipping
season, offering such adEice and rem
dering such service as was desired
and appropriate. He was also enabl-
ed to keep our sales agency closely
posted as to conditions prevailing at
the different shipping stations thus
forming valuable link between the
warehousing and the selling end. He
has also taken an active part in the
work Of the Traffic Association, at
tending frequent conferences and at
one time mobilizing the entire moral
resources of this Federation to pre-
vent a threatened raid on the estab-
lished methods of car distribution, the
disruption of which would have work
ed great hardship on the units Of this
Federation. The detail Of his work is
more fully covered in his own report.
Advertising :-The funds available
for brand advertising" to the trade
have been employed by our advertis-
ing agents. under the supervision and
control Of your trustees and the gen.
leral manager, to wlat we feel is the
best advantage. We feel that, with
a total expenditure Of less than one
cent box, We were enabled, early in
the season, to focus the favorable at
tention of the buying trade of the
country on your respective local
brands, and feel that our system of
collective advertising of group of
separate local brands had proven eff
fective. 1t is noteworthy that in most
leases our returns prove that we have
been able to sell our fruit at enough
more than the full market prices to
recover the cost, not only of the adj
vertising itself, but Of all our admin
istrative expenses as well.
Marketing:-The change made by
the unit members of the Federation a
year ago in marketing affiliations has
proven to be we'll advised. General
satisfaction with the service Of the
North American Fruit Exchange has
been indicated by the units.
You are all aware that on January
LIST, 1923, the North American Fruit
Exchange was taken over by the Fed
line. The marketing contracts, bust
ness, operating assets and personnel
were all included in this transfer.
| The Federated Fruit & Vegetable
Growers, Inc, Is a noncapital, non
stock. non profit, cooperative associa-
ltion, grower-owned and grower-cOn-
trolled.
1t has undertaken by contract tC
purchase the North American Fruit
Exchange. It's plan of financing this
purchase is, according to an official
announcement, as follows:
1.-THE financing ""* will be divided
into two classes; namely, financing
for running expenses, and continuous
financing to provide working funds
and for the ownership Of property
etc. The running expenses for the
sales and distribution service will be
paid for out Of the handling retains
to be charged members for such SER
vice. The continuOus-4hnancin for
the purpose of establishing a warkine
fund and acquiring property, etc. viii.
be provided by revolving" plan. A
small amount will be deducted from
the returns from each car of products
handled and at the end of each season
each member will be credited with the
amount advanced to this fund. When
the revolving" fund has reached al
amount deemed necessary or deslr
able by the board Of directors, tlt
excess accumulated after that time
will be used to repay advances to
the revolving" fund in the order IL
which they were made. Under TINS
plan each member finances the asso
citation according to the extent NJ
! uses 1t. and if a member discontinue
his membership, he will in time re
ceive all ne has advanced to this fund
: subordinate Of course, to the other OBJ
legations OF the Federated"
Your trustees have gwen careIu
study to the program of the Federated
Fruit & Vegetable Growers, Inc, an
, as we are a Cooperative body our
selves, made up of other cooperativ
growers bodies, We have studied tn
: subject constructively with view t
developing method whereby we ca
become members Of the Federate
|. Fruit & Vegetable Growers, Inc. an
cooperate with 1t whole heartedly an
. at the same time preserve certai
features which our experience pa
lshown us are necessary and deslr
!. able from our peculiar standpoint.
We feel that We have worked out
practical solution of all the variou
t essential points in manner whlc
|. fully satisfies us and We fell sure, wi
satisfy you.
9 First, 1t might be we'll to recite tn
t points that We regarded as essentii
8 and then proceed to report to yo
r how we have met them.
: l,.l-Experience Sales Management,
r Rive are engaged in the productio
Il Of a highly specialized product, tn
j. successful marketing Of which is az
mittediy the most complicated an
e difficult operation in the entire fru
a and vegetable field. 1t Is an oper;