davidaulloa/AmericanStories huggingface dataset:
The Birmingham age-herald., 1923-03-19
About Retailers---the Growing Mass
 and the Dwindlng Class

tised merchandise have a discouraging way of not coming back for more.
 Just the other day paint and var nish dealer in California wrote to man. ufacturer in the Middle West whose name is known through national adver- Using wherever varnish is used, "We are discontinuing our other lines and here after will center our efforts upon (men- tioning the name of the makers product) because the demand is for il"
 About the same time a printer in a northern Ohio city was telling his paper iobber that thereafter he intended to standardize on certain nationally ad- vertised make of bond paper because Everybody knows it, and it is so easy to sell.'
 And druggist who carries packaged chocolates stated that he stocked only the nationally known makes, with the exception of one make we'll known To- cally, because all he had to do was hand out what the customer asked for and take the money
 Ten years ago-yes, even five-the manufacturers salesman who went around to the trade and talked about his firms national advertising was likely to be met with the statement that it would be lot better if his concern took the money it was putting into advertising and used it to enlarge discounts to the trade.
 Today, the fact that he is a real na- tional advertiser is a tremendous asset with the trade to any manufacturer, and his salesman's portfolio of advertising is as important as-very frequently more important than-his sample case.
The Birmingham age-herald., 1923-03-19

Goods which are we'll advertised na- tionally by the manufacturer are largely sold to the public before they ever reach the retailer.
 Goods which are not advertised by the producer must be sold by the retailer.
 In the one case, the manufacturer has done a great part of the job; in the other he has left it all for the dealer to do.
 For many articles, national advertis- ing creates an actual demand, so that all the dealer need do is to say, 'You can buy it here" In other lines, the adver- Using identifies the product in the pos sible buyers mind, arouses his interest in it and establishes his confidence in the maker, upon which the dealer can cash in by his own selling efforts.
 But with unadvertised goods, the re- taller must start from scratch.
 Retailers who favor nationally adver- tised lines believe in selling what the public wants. They are growing mass.
 Retailers who favor unadvertised lines believe in selling what they want the public to buy. They are dwindling class.
 The ranks of these latter retailers are rapidly growing smaller because most of them are learning that public confi- dence is the basis of successful selling; that quick turnover is shorter and surer road to profit than long discounts on slow-moving, dust-gathering goods; that even those customers who appear to swallow their selling talk on unadver-
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
Fight off for Good?

New York. Sept. Sit looks MS
though the LeOnard-DurdCc fight is
Off for GOOD. Events have proved it
10 be bum attraction. The fans
were off it from the fir Leonard
has not knocked an oppoAcnt out i'll
so long that he has begun to lose
his drawing power. He had better
begin 10 cultivate the old kayo wal
lop again. And il he has lost it, then
the lightweight king is out of luck.
Billy Gibson. Leonard'S manager. is
supposed to have big finger in the
Cromwell \. c.. which holds bouts at
the Yank stadium. The act of the
club in staging lightweight champions
ship attraction a little more than n
week before the great Dempsey-Firpo
bout was looked upon by everyone as
an act of war against Richard and
Gibson.
Evidently Gibson figured that Leon
ard was much more popular in New
York than Dempsey and so would
draw tends of thousands of fans who
otherwise would have dug into their
socks for the p:ice of ticket TO the
Dempsey Firpo show. But he figured
wrong. Tickets have been moving as
slowly as an ore train on one
way railroad and outlook was for a
bust.
The bout. in the meantime. had not
been helped bit by the wallOpiug
Dundee got week ago by Wagner.
Nor was it helped by the rumor that
the fcatherweight champion was not in
good fighting condition.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
HIGGINS TASK IS
TO KEEP HIS TEAM
FRESH FOR SERIES
Staleness Talked OF, YET
Rest Will Only Erase
Some Baseball.
BY JOHN Il. FOSTER

Com rig1t. by the san Antonio IlshV'
New York. Sept. 5.-The American
League championship isreonSeded to
the Yanks. No one holds n belief
of any kind that the team can be
beaten out of the pennant. Yet There
is task ahead of Higgins that is
quite as great in some respects as
winning the title for the third time.
He must hold his team together.
There is talk of the New York
players going stale and of giving them
a rest between now and the end of the
season so that they may freshen up be-
fore they plap in the world series. If
Higgins wishes TO learn b. experience
he will be very careful how he gives
his players rest. They are more likely
to lose their winning edge by resting
than they are 20 suffer in a world SER
les because they are stale.
The very novelty of the world ser.
les will take the. staleness OFT OF a
player quickly enough, but laying him
off for an interval will take his base
ball ont of him. The spirit and
agility and the acquired dcxterity in
handling the ball. which are part
of the star players stock in trade, Will
desert him in week if he drops out
5f the battle to resume a sitter fight.
Hcrzog laid off in 1917 when the
Giants won the championship in order
that he might be fit for the big series
against Chicago. He made the worst
showing that he ever made in a world
series.
Every day that Eddie ,oush is out
of the game, the Cincinnati Reds
chances of overtaking the Giants fade
still more. When the ReGs left Bos-
ton on their last trip East, which
was the most successful f any team
in the National League, they not only
had failed to clean up the series as
they exrected, but their star out
fielder was suffering from splintered
ribs.
Two things stand out prominently in
Cincinnatis team this year. They
regard the Boston club as their jinx
for enc. and they think that they
are a better ball team than the Giants,
who are likely 10 beat them out for
the pennant. Isn't it tough for the
Reds:
But once more it IS evident that
the policy of McGraw in winning all
he can in the spring from tie weaker
teams Of the East is bearing him
fruit. Year after year he does it and
year after year the East hobs up in
the spring as complaisant as you like
with, its sap-soaied outfits and the
Giants run away with the until they
pile up 4 lead that ali the remainder
of the season cannot efface And
that's part of the way the Giants have
won pennaGtS.
Cincinnati has been playing Harper
in place of Roush, but Harper is not
as good as Roush and the Reds need
every ounce of their very best strength
to be able to hold thei: own end pick
up at least point in percentage daily
on New York. 1t is task that could
hardly be more trying.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
HOWARD WILCOX DIES
IN INAUGURAL RACE
ON ALTOONA TRACK
Neck Broken in Accident;
Eddie Hearne Comes
in First.

Altoona. Pa. Sept. 5.-Death chris
tened the new Altoona motor speedway
and claimed one of the leading drivers
of the automobile racing game IN the
inaugural 200-mile race here Tuesday
when Howard (HowdyO Wilcox was
crushed TO death under his car as 10
skidded and overturned on the ll'tit
lap. Wilcox suffered broken neck
He was still alive when reached buT
died on the way to an emergencN
hospital at the speedway. What
caused him to skid was not deter
mined. ~
Wilcox was a veteran of the racing
game and former winner of the JuV-
mile championship Indianapolis race.
He was riding in third place in the
race here when the accident occurred.
Eddie Hearne won the event ~
AZ 81. travelling around the sovat
without 4 stop at an average speed
of Ill II miles an hour. berry Won
derlich. n minute and more behind,
was second. Dave Lewis was third,
Fred Conner fourth. Benny Hill fifth.
Frank Elliott sixth. Leon Duray ser-
cnth and Tommy Milton eighth. Har:
Ian Fengler, Earl Cooper. Harry
Hat and J.. l.. Corum failed 10 fIn-
iSh. besides Wilcox.
Hearne tOo,s the lead for the 1875
national racing championship by wlpT
ming Tuesday. First place gave hini
400 points which brings his total %
1902. Jimmy Murphy. who had form
erly led and is now in Europe. has
1u-O
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
SUNSHINE
AMERICAS BEAUTIFUL
LAUNDRY
(Adv.D
WINDS UP WITH WIN
Kerryilie Closes Season by Beating
Kelly Field Fliers.

Kerryille, Tex, Sept. 5.-Victory
over Kelly Field again Monday en-
abled the Kerrville Aathletics to bring
their seasons record of wins to TWEEN
ty games out of twenty-eight played,
This gives them Il percentage of ia
during seson in which no games
were tied nor any extra-inning CON
tests played. The team has disoand-
ed.
Mondays game with the Filters was
slow and loosely played. With two
out and man on base III the ninth,
Bob Barry poled one over the left tield
fence to score the tying and winning
runs. Arthur Saenger also drove out
A homer in the first frame with VIII
son on ahead of him.
Bunched hits with wobbly SUPPORT,
especially in the outfield where three
men were talyn from the crowd TO fill
the locals lineup. scored the Birdmen >
tallies. At all other times Brasweli
was invincible. Saenger hit four ont
of five times up for the locals. The
final score was I TO 6. Batteries: Cox
Gargus aud Tompkins; Cox. Bras
well and Barry.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05

knocked, to the canvas ON three differ
ent occasions.
Second Bout Poor.
The second boht was a poor ex-
hibition of the "manly art" Army
Kid Jack and Johnny Green stalled
through two rounds, Jack Jumping
around like hOp-toad, a la johnny
Dundee, and making funny faces, and
Green futilely tanning the air with
taps that would hardly have broken
the fragile glass of an incandescent
lamp. In the third round Jack pitch
ed Green curving right swing, and
Johnny. after choosing spot to his
liking, went down for the count of ten.
Green was gingerly feeling and tender
ly nursing his jaw when he left the
ring. There were plenty of boo's and
Kisses.
The curtain raiser between Johnny
Simpson. "The Oklahoma Catcher.
and Jack Mason, substituting for Sol.
der Petrolia. provided plenty OF
thrills and fighting galore. Each
round was crammed with scrapping.
Simpson floored Mason with a hard
right to the jaw in the first round but
the plucky boy came back and fought
it out with his tough opponent. Mason
used his left to good advantage but
absorbed plenty of punishmentsat the
hands of Simpson, who piled .up
enough points TO gain the decision.
The last round Of the boutwas hum
mer. both boys throwing caution to
the winds.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
DUNDEE WILL CLAIM
LIGHTWEIGHT TITLE
If FIGHT NOT HELD
Promoter Indefinitely Post.
pones Ii Because OF Dl~l-
dee's Condition.

New York. sept. 5.-liis fight witll
Benny Leonard. the lightweight cham
pion. postponed indefinitely by Promo
ter Jimmy Johnston of the Cromwell
\. C.. Johnny Dundee. the feather
weight champion. declared today that
he will claim the lightweight champion
ship if the bout does not so through
Wednesday night as scheduled. John
sion announced that the event had
been called off because of Dundee
poor physical condition. He said he
had visited the featherweight cham
pion ct his camp in West Orange
\. J., and is convinced Dundee is NOT
in shape TO do himself justice.
Dundee, when informed of John
ston's announcement said she would
claim the lightwe'g championship OF
the world if Lconaru did not meet
him Wednesday night.
Il will not agree to Il postpone
ment," he. said. If Leonard does not
fight I'll claim the title and put il
up TO the New York commission.
Leonard wanted the fight post
poned because he founu he could not
make the weight and wanted more time
to reduce ] was never in better con-
Gition. There is nothing the matter
with my hand. and there never has
been. | am ready to fight, and Leon
ard is not.
Dundee was just preparing 10 leave
his West Orange. y. j.. camp for New
York when he received word of the
postponement.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
Cleveland. 6; st. Louis. >
NATIONAL. LEAGUE
STANDING.
Tuesdays Results.

Play Wednesday.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
BALL GAME PLANNED
TO GET FUNDS FOR
CHURCH REST ROOM
TRAVIS Park Methodists to
Furnish Room in Base
ment Open to AL.

At meeting of the Travis PARK
Methodist Epworth League Tuesday
morning preliminary plans were cl-
fccted foria baseball game to be held
at League Park at t o'clock September
L. between the Elks and the \. |. ID.
team Of Kelly Field No. l, the pro-
cceds from which will be used toward
the building of n rest room N the
ha ,ement of the Travis Park Metho-
dist church.
Following prayer meeting at the
church Wednesday evening 4 meeting
of the young people will be held and
an effort will be made 70 obtain at
least 100 or 200 girlh who will can
vass the city selling tickets to the ball
game.
The plan TO build the rest room has
been under way among the young pco-
ple of the church for some time. When
completed the room will be open TO
every one in the city. regardless OF
religious affiliation. creed or belief.
One room will be furnished with cots
and lounges for the comfort of girls
who wish TO go there and rest. An
other will be fitted up with books.
magazines and other things for the
working people 10 use during their
noon hour.
Although no food will be sold in the
kitchen it Is MANNED to make one rom
into dining hall and Kitchen where
alb those who bring their lunches with
them may 20 and cat. No charge viii
be made for the use of the rest room.
II present plans are worked out a
matron will be in charge Of the resi-
room SO that girls and boys. men and
women and all may feel mt liberty tc
meet each other in the rest room at all
times. 1t is quite probable that around
the first of the year 4 social service
worker may be put in charge OF the
room.
Everything for the baseball game
las been furnished free to the com
mittee. including the services of the
two teams. the park and the tickets!
Members Of the committee follow ::
Holm G. Swopp. chairman; Miss Mabel
Knox. secretary: Rev. a. !. Moore, q.
W. Stanleton. Paul I.indgren. +. J.,
NTobIey. TIirace Hebdou. Champe O..
Carter. r. Neil Campbell. Jack X.
Burke. Chaplain A. F. Vaughan, Mrs.
John II. Cunningham. Mrs VIII FLAW
rprv. Nrs. Morris Edwards. Mrs. +.
G. Blank. Mrs. G.. NJ. Galloway. Mrs.
\. G.. Jennings Mrs. 7. /. King.
Mrs. -. " Dial, Mrs I. X Carrot
Ntrs Z. y. Requa and Miss Minnie
Webb.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
Wild Bull Has Wild
Ways; Bmnum Would
Have Grabbed Fmpo

Atiantlc lily, y. D., Stpt. %. -
If l.. 4. Barnum were living lie
would employ Luis Angel Firpo,
put him in Il tent, write a sign on
the front. The Argentine Wild
Man: be eats raw meat. bathes in
ice water. washes with common
soaps and sleeps on Il bed III
rocks" and tell the truth
The South American bathes in
ice water and uses the eOmmonest
OF common American soap. BE
tween meals he goes into the
kitchen. passes the time Of day
with Albertino. the chef, and takes
O piece of uneOoked sirloin to chew
upon.
And when the time for retiring
comes and the trainers. the inter
pceters and the sparring partners
hop into their beds. Luis Angel
-Firpo goes to his room, takes tie
mattress oft the couch. throws 1t
ON the floor and lies down to rest.
When morning comes and It -
time 10 get M. he usually may o.
found curled up in q conner on the
floor.
Beds" says he, ARE uneom-
Portable.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
Rain Halls Richter-CIiff Game.

Rain stopped a tie game SundaT I'D
the eighth inning. between Richter
Bakery of San Antonio and Cllll'
Tex. on the Sacred Heart diamond.
Three runs in the third and three
more in the fifth gave the Cliff team
a good lead through wild throwing and
loose playing by the Bakers. In the
meantime. the Cliff nine rleyed fine
ball. allowing the Bakers but three
runs. After Richter's tied the Cliff
team In the eighth and HAD two men
ON. rain mterfered and the game was
called with the score 6 to 6 tie.
Batteries Mossm IN and Stebling, Ar
redondo and J. Ammon.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
VARIETY OF THINGS
MAY HAPPEN If BALL
GOES OUT OF BOUNDS
Walter Camp Explains q
Football Puzzle for
Spectators.
b. WALTER CAMP

Copyright by tie San Antonio Light
New York. Sept. 5.-1he approach
OF another football season again Brings
up that old busaboo for the average
spectator-what happcns'when The ball
lands out of bounds:
Most fans understand the playing
rules sufficiently well to know what
is going on within the chalked grid
| iron, but the matter of ground rules
long has been a puzzler. Here are the
salient features 10 be remembered.
A kickoff or free kick not scoring
a goal. but which crosses the goal-line
and then goes into stand or among
the spectators, always is ruled touch
back for the defenders of the goal.
II the team is kicking from behind
its goal and the kick is blocked and
goes back over the kickeis line into
the stands. or among the spectators.
it is always scored safety, no matter
who gets ii.
IL ball is passed backward across
the goal-line and goes into the stands.
or among the spectators. it IS a safetJS'.
A blocked kick which goes over the
sidc-line fence or among the substl
stutes is always given to the side block
ing the kick at the point where the
ball crossed the sideline.
A fumbled ball which goes over the
sideline fence. or among the substi-
tuees is given to the side whose player
last touched it on the field of play.
This. of course, does not apply to for
ward passes. If the ball has been
touched last in the field of. play sim
ultaneously by opposing players. it
goes to the side which did not put
it in play, if the tumble ensued from
kick. to the side which did not
kick he ball.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
KAMPMANN TO LEAVE
EARLY FRIDAY FOR
NATIONAL TOURNEY
Jack Tarrant Has Decided
Not to Go to Chicago
Golf Event.

Robert s. Kampmann, probably San
Antonio'S only representative in the
national amateur golf Championships
again this year. since Jack Tarrant
changed his mind about playing at
FloosmoOr will leave San Antonio for
Chicago Friday morning. The tourna-
ment takes place September 10 to IL.
Mr.. Kampmann has received letters
from number of his friends in the
East. including Max Marston and Reg
cir Lewis, and from Bob Gardner in
Chicago. and he has some interest
ing practice foursomes arranged with
these stars.
Tarrant had fully made up his mind
to enter the national championships
this year but his game is not at the
high peak it was month or two ago
and he is somewhat dOwncast about
it, which caused him TO cancel his pro-
posed trip.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
.APACHES TO LAREDO
San Antonio Team Will Meet Con
quer0rs Of Del Rio Cowboys.

The Laredo Milmos. FIVE times we
tor over Del Rio last week. will D.
faced next Saturday and Sunday b'
the San Antonio Apaches at LAREDO
in a thfae-game series. The Apachc'
are ahead in their series with Inc
Aztecs in San Antonio. with three
more games TO play.
In the Del Rio series, Laredo
played two ten-inning games and one
elcvcn-inning game among the i've
contests.
The Apaches. who are due TO play
the Milmos one game SATURDAY antc
two Sunday. will take Haas. Graei
Vaukhn and Dresch TO Laredo to &c
mound work.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
ELKS TEAM TO PLAY
AID. SEPT. IS In
CLUBROOM BENEFIT
League Park Donated for
Saturday Meeting of
Ball Teams.

The Elks, champions of the Satur-
day League. anNth Air Intermediate
Depot team of Kelly Field. the Elks',
chief rivals during the league season,
will settle dispute of long standing
in 4 poSt-Season game at League Park
Saturday. September l.. for the BEN.
eft of the new young employed peo-
pies club room for which the Travis
Park Methodist Epworth League is
now campaigning.
The game has been arranged between
the teams. admission has been set at
- cents and II. ]. Benson. presidents
OF the San Antonio Baseball Club.
has donated the use of League Park.
according to John G. Swope. chair,
man of the committee in charge.
The club room toward the establish
ment of which the proceeds of the
game will 60 will be located at the.
church downtown. place where young
people may gather, eat lunch and take
advantage of library and other ben.
Cficial features.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
Trots a Record Mile.

ming, driven by Tommy Murphy of
Syracuse, n. Y, established new
Michigan mile trotting record of
l :5S "a at the Michigan state fair
Tuesday afternoon. tt famous trot-
ter made the last-mile in :5S "a. The
previous track record was 30 81,
established by Uhlan several years ago.
Buddy Mac. owned by ]. p. Whalen
'of Cleveland. won the . :0S pace for
the $4,000 board of commerce. in
straight heats. The race was the fea-
ture of the days program.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
One Gane in YaIIey League.

San BenitO, Tex. Sept. 5.-Only
one game was played out in the week
end schedule of the Rio Grande Val
ley League. the San Benito Saints
drubbiEg the Brownsville Tigers. Is ia
8. Sunday. 4 game scheduled between
Harlingen and Donna was forfeited by
Donna in an argument with the UNI
pire over a decision. A game between
Harlingen and San Benito was post
poned on account Of rain.
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
New YORK. .; boston. 0.

open date
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
Baseball Briefs

S.,,, In,,.. Ia. Nn,,I.,a-' II l.. II
'V'0e' i'0'n "0ouSi'e'u' on'o' "lo'e
ms hame IN large letters IN the ms
tory of baseball Tuesday by shutting
ost the Athletics in Philadelphia with
out hit. The Yankees Won, > to 0.
An error by Scott on a grounder by
WEIGH in the eighth and pass to Gal
loway in the first detracted but slight
" from an otherwise perfect record.
Babe Ruth made but one hit in four
League leadership in batting to Harry
lehman. the smuggling Detroit out
fielder, who smashed out two safeties
in three time at bar. Heilmann is now
Ruth trailing with ''9l6'
nrookiNh veteran replaced h9serS
tforhS9y OIL 81 LOUIS as Ieaalhg pats
man lie Is leauIns the 'aruiiiaiS star
oH TWO points win percentage oI
:'of' iiornSoS lhaoiii'E 10 set u III.
IN three times at Dat TUESDAY cost
NM 'ne ie"u' "S hioo"''H u'u iio' pay
The Giants and the Reds both won,
saying the same distance apart. 81.
en- oy the HedS' went PACK full game
now standing TWO oehind the Clncin-
hati team: ihe "iantS defeated Dos
ION; " 10 y, oto.t pi.ch li! tne Snu'ou,
~ 80 ooo,' =; =, T;t eu H., 80" 10
t,roo, pivo, ond Coo~er
Inc senators TOOK "-to-l victory
from Inc !'ed SoX IN Boston GeSpi.e
the lact .fNat uiierioh allowed oniy
flvc mis- TO Aahniser SIX
The Cubs defeated III, Cardinals in
Chicago. 3 to >.
--
Rost0p. Mass. Sept. 5-Sam Rice.
tight fielder of the Washington Amer.
lean League club. has been suspended
Indefinitely. Manager DOME Bush an
nounccd The nenaltv was inflicted
because of Rice's TOO strenuous argu-
San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-05
Teddy Awirded Victory.

Detroit. Mich. Sept. S.-The Teddy
motor Sneedboat, owned by Gar WOOL
today officially was declared winner q
Mondays 1J0-mile, international M.
tor boat sweepstakes on the Detrrl'
river. when the race committee OF .iiF
YachtSmen'S Associations OF AaeFis.
disallowed the protest Of Col J. y
Vincent Of Detroit. driver Of PdeSargf
Chriscraft III. which finished secouai
Teddy drove the lest SIX laps w''h'3i
her matches The race committee sat'
II was I'm error In rot fiasgiuS t4f
Teddy immediately after her ha'ci.ff
wcre lost and Scnding her q TIE p'if
10 replace them. and thar me ,r.ttt
Of the boat. George Wood, misinief'
preted the rules