Payette enterprise., 1923-07-12
NATIONAL MARKETING OF
ALL SORTS OF FARM PRO-
DUCTS FROM EVERYWHERE

2 itics of the cooperative marketing
q farm products considerations, tn
s tremendous Roadway has been game
& by movement undertaken and spo
2 sored by the Farm Bureau Fede
4 alton of the United States for IL
8 general, unified handling of farl
9 products from everywhere to every
where and of all kinds throughou
the county. The movement ha
! definitely organized and activel
started and seems to have the en-
dorsmenl Of number of able an,
highly placed people, up to and in
iciuding the federal government it
self and President Harding. throu gl
sta ement of their favor of the theor,
lof cooperative endeavor. We are
quite convinced that such practica
and efficient persons as the present
president of the United States, and
at least some others whom we see
I quoted as endorsing the national
farm marketing ideas as a consoIi-
dated, unified necessity, are only ad-
dressing themselves to the general
theory rather than considering de-
tailed specifications of the plan that
seems to be on the way to specific
performance.
personally, We do not know a
thing about live stock, grain, cotton
and some other of the important
agricultural productions included in
what is conveyed by agriculture and
farm products. So far as what we
do know something about-fruit and
truit products marketing from Cali
forn1a-is concerned, it is we'll
known to anyoue familiar with the
growers cooperative marketing or
CARNATIONS here that they have pro-
gressed beyond the theory of general
marketing of miscellaneous bunch
OF products and have gone through
that mill disastrously wherever tried
to the point of separately and spe-
handling individual com
nodities and in most instances con- /
lining themselves rather definitely ;
o particular geographical areas.
The California Fruit Growers Ex-
mango, the citrus maIketing organi-
alton, which was the first important
uccess here in growers cooperative t
fforts in handling and marketing Il
heir products has resisted several ?
ttempts to unite with other even I
osely allied products. The late G. S
arold Powell, for many years the 8
eneral manager of 1.-The Exchange"
the course of many able addresses a
nd treatises on the subject of grow e
rs cooperative marketing work. q
'hich he was so able an exponent t
and was so thoroughly in sympathy
18th and informed upon, frequently ?
armed against including in a single i
iles effort various commodities and p
zen definitely different geographical T
reas. v
The idea of the combination of p
lese products and their producers 1
1to an individual and specific sales t
gency is easily acceptable to the o
lghly socialistic thought, but it n
'ould seem that the fallacy of such n
sasoning, under our present-day e
umanity and its surrounding in b
luences, has been sufficiently dis
roVed during the past few years to n
ave made plain to even the most i
asual considerer, that it doesn't d
Tork. If there is one lesson that is p
DYlous and that has been demon i
lrated in the history of the United r
tates of America and its rise, in a Il
eriod of about one hundred and a
orty years, to the place of probably n
lie most commanding Importance g
laterlally among the countries of p
lie world, it is that the inspiration o
lndividualism produces the suc- p
ess OF the social group. During the "
asst twenty-five years or SO, this has c
cen somewhat lost sight of and is o
eng, in the last few years, in o.
'easingly neglected. O.
The substantial benefit derived II
ON such producers cooperatiyei el
arketing movements in California a.
have been successfully (aside from Of
e abvious opportunities for adyer- CT
sing promotion of a particular pro- Of
lcD has been largely through the pl
reading of the total average net tt
turn for particular production 81
hich may be heavily produced, CEN m
ring in comparatively compact o
ographical ~area-over that indus d'
LOT MS pro rata proportion. in the w
'erage return of a season or materi-
part or season, rather than one hs
over getting more and another less tn
ioer the same set of circumstances. ar
lis Is the largest legitimate yalue OF
ON the fundamental consideration an
the theory, we think. We have no. We
nere round, despite the platitudin- re
~ nlaffnrr,, ofa