San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-08-05
DRADE WEEK IS
bREAT SUCCESS.
bAY MERCHANTS.
TO Continue Buyers Sea-
& SON Another Week With
Elaborate Program.
3TILL ARRIVING DAILY
Everybody Has Good Time
and Record Sales Are
Reported. e4%
a. 49, r-y-r |
IT'LL ARRIVING DAILY

every retailer, manufacturer and job
Der here who participated in the ac-
Hvities of trade week. Not only were
a large amount of sales made by
practically every firm interested in
xhe buying season, but the visiting
merchants as well as the owners of
FOCAL businesses agree that some Won
Qerful instruction has been derived
from the series of educational talks
on merchandising by Fred L. Mann,
nationally known merchant of Devils
Lake, n. d. The Trade Week being
held here probably is the greatest sin!
gle project ever launched by San An
ionic business men to aid in increas-
ing trade between the merchants of
southwest Texas and San Antonio.
San Antonio is making n name as the
3ogical trading center Of this portion
of the state.
Hundreds of merchants from the
surrounding towns have already Wis
tied San Antonio during the first half
of trade week and have made hun
s}reds of substantial purchases.
Scarcely a bushes concern in San
Antonio has not received some of the
benefits of trade week.
Local merchants have been buying
themselves during the entire week pro-
siding for Entertainment as well as
supplying information desired
Good Program Next Week.
An Interesting program is planned
for next week, the last half of the
buying season, and although the vlsi-
tors will not have the privilege of
hearing Mr.. Mann speak here again
this year. local merchants in charge
Of the weeks activities have an
Dounced that they can rest assured a
full program of instruction ana en-
ser.ainment has already been ar
ranged. Members of the trade extern
SION department of the Chamber OF
j. Commerce have been planning next
weeks program for some time, accord
Z ing to G. {. Wolfe, secretary of the
department, and from all appearances
Il still larger crowd of visitors should
be in San Antonio t,lcn than during
tar first half of the buying season.
I've primary purpose of this Trade
Wa or buying season. is to invita-
the merchant or retailer. TO come to
San Antonio and visit with jobbing
and manufacturing establishments,
getting III personal contact with their
Owners and managers. This project
has already done more toward &C
submitting the retailer with the jobber,
personally, than any other one thing
ever put on in San Antonio. Most of
tie members of the trade extension de-
partment say they believe that tlis
Trade Week is the beginning of Il
yeritable business revival here.
Well Entertained Here.
r The buying season SO far has been
conducted without a flaw by the trade
extension department of the San An
ionic Chamber of Commerce. The
only incident to mar the occasion was
The visit of about 20 of the buyers
% Dallas. However, local merchants
report that they have not felt their
absence. Some have returned here 10
do their buying.
All incoming trains were met by To-
cal merchants with guest cars" and
the visiting merchants were carried
Ia the Chamber of Commerce where
they registered, after which they were
taken TO the hotel they desired. Mer-
chants making purchases amounting
to $500 from members of the depart
ment arc being refunded one-half of
their railroad fares and those pur-
chasing as much as $1,000 worth are
being refunded the entire fare.
Trade weeks have been held in the
city before but according TO local
jobbers, manufacturers, retailers and
others the success of any of them can
not compare with the one now being
Held this year, both in entertainment,
| Instruction and sales.
! IS Much of the success of trade week so
far is attributable TO activities of the
newly organized San Antonio Sales
mems League. Members of the league
are boosting the week i'll every section
of the city's trade territory.
Many of the larger firms here re-
ported more than go visitors dur
ing the week. Most of them were
buyers, which was indeed gratifying.
49, Products on Display.
The program for the week began
with one of the best and largest dis
plays of San Antonio made products
ever made in San Antonio. This dis
play was made in the lobby and the
mezzanine floor of the Gunter Hotel.
Thousands Of articles are manufacture
cd in this city but only n few of the
articles could be displayed.
An exceedingly comprehensive pro-
gram was arranged by {. c. Wolfe,
William Ochse and others. Tickets to
Iut lNcilelS anu u tOuHtIN
Club were given freely TO visitors. One
of the greatest aquatic meets and
bathing girl revues ever staged in San
Antonio was held in the San Pedro
Park swimming pool on the second
night of the week. This event was
attended by more than 5000 people.
Ewenty of TIE 6ity's most beautiful
girls were entered in the bathing re-
we contest.
Z But what probably was the chief
feature of the weeks instruction was
n series of speeches made by Fred
Mann. nationally known retailer
Everyone who heard Mr.. Mann sp>as
Exreed that he delivered some Of the
most wonderful speeches on merchan-
disc that they had ever heard. Mr..
Mann is said to be the best merchan-
tiser In the United States. that is, ac-
essrding TO Mr.. Ochse. who persist
Entity defies any one to refute that
ftaterent.
I. Mann Speaks TO Merchants.
1 Mr.. Mann made n series of six
epeeches. They were: "How to
UuccessfulIy Conduct n Business.
SEnow Your Own business" Go
operation of Manufacturers. Wholesal-
<rs and Retailers ~The Advantages
II Chamber of Commerce, ~ Co.
nsereial Club in Your City" ScAs O.