Imperial Valley press., 1923-01-06
IS
KEYNOTE OF BIG
SESSION IN CITY
Lyn Ballard Presides at
Session of Boosters at
Barbara Worth
Speaker Says Chamber Of
Commerce Should Get
More Advertising

! Necessity for closer cooperation
/ between the Chambers of Commerce
! in Southern California, so that ali
! will work together and depend up
ON each other for mutual help,
| formed the keynote of the meetings
! of - cities the Commercial Secre-
/ taries Association of Southern Cal
/ ifornia at the regular monthly ses-
sion held this morning at the Bar
/ bara Worth hotel.
/ Lyn Ballard, secretary of the
/ Long Beach Chamber of Commerce,
and president of the association,
/ presided at the meeting and extend
ed few words of greeting to the
assembled secretaries, after which
/ he introduced Frank Wiffler, secre-
tary of the MonrOvia Chamber o.
/ Commerce, who chose as his subject,
Budgeting of Finance
In a very interesting talk to the
secretaries, Mr.. Wiffler showed the
/ importance of each chamber making
Up a budget to show the relation
between income and expense for the
year, and how the income should be
| distributed SO as to provide for the
! needs of the chamber and the COM
munity which it serves. 1.-THE first
requisite in making up a budget,
said the speaker" is to outline a
! program of work for the year.
- After this is done, there should be
appointed budget committee, to
make up a statement of possible in
come and expenditure, which should
then be authorized by the board of
directors after its investigation Of
! the various items. The board of di.
rectors should have control Of the
finances, it being desirable to cen.
tralize the authority for all moneys
received and expended.
Explains Budget Plan
A monthly statement showing how
near the budget is parallelling the
income and expenditure should be
used az a guide in conducting the
affairs of the chamber for the year.
An allowance of 10 per cent for
shrinkage, due to removal of men,
bers and non-payment of dues should
be made, also provisions for a con.
tingent fund, ranging from five to
10 percent. 4
"While the board of directors are
made up of the leading men of the
community, each successful in his
own line, it was necessary that all
should have implicit faith in the
chamber secretary and be guided by
/ his suggestions and advice. The
| budget should be divided so as to
take care of: salaries, quarters,
| furniture and fixtures, general print
| ing, bulletins, speakers and enter
tainment, general postage, office
! supplies, telephone and telegraph,
travelling expenses, dues and period
icals, contingent fund and commun-
| ity service.
Following Mr.. Wiffler's talk, the
subject of budgeting was discussed
by the secretaries, each of whom
criticized various provisions in the
the budget and related experiences
| in his own chamber in the matter of
financing the work of the organiza-
| ton.
Earl Porter Talks
"Selling the Chamber of Com
merce to the Community" was the
| topic of Earl Porter, secretary of the
FL Monte Chamber of Commerce.
every Chamber of Commerce
secretary must be salesman saiG,
Mr.. Porter, 'and craftsmanship en-
tiers very largely into the work of
the commercial secretary. The bus
mess of the Chamber of Commerce
consists largely in selling ideals and
better citizenship to the community
and selling the community to pros
pective settlers and industries. The
Chamber of Commerce has no tan
gible article of trade to sell, and
must sell to all classes and creeds,
thereby making salesmanship as APP
piled to it, unique.
1.-The successful secretary of
| Chamber of Commerce must first of
all sell his community to himself
and must sell himself to his organi-
zation and the community in which
he works.
He must also sell the community
to the citizens of the community and
sell the community to outsiders. The
secretary must be honest and sincere
and since he is usually chosen by the
board of directors, representing the
biggest men in the community, he
should be of large ealibre and
trained TO do the work required OF
him. The organization of the Cham
Der of Commerce must be right, 40
that it will work with aud for the
community in which il exists and no
build up community spirit that
others will be attracted TO make the