Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1923-09-06
Dealers Now Showing
New Models In FOrdS
HIGHER RADIATOR BRINGS NEW
AND IMPROVED BODY LINES
TO ALL FORD CARS


Introduction of higher radiator,
bringing new and improved body lines
to all types of Ford Cars, is announc
ed today by the Ford Motor Company.
The changes have just gone into
effect and the various types are now
in production.
While the larger radiator has been
made standard on all types and while
it has made possible other better
ments in body design, there is no
radical departure in construction, but
rather a general Improvement which
has resulted in more graceful lines.
The new radiator sets an inch and
a half higher than the former and
has an apron at the bottom which
joins similar apron effect of the fen
der on either side, giving highly
finished appearance to the front of
the car. The larger radiator also in
creases cooling efficiency.
Most CONSPICUOUS among the new
types is the Ford Coupe which is of
entirely new body design and con-
struction, resulting in a more trim
exterior appearance, more comfortab
lie seating arrangement and greater
luggage carrying capacity.
From the dash there is a graceful
sweep in the cowl to the radiator
bringing pleasing effect to the
front The doors are wide and open
forward making access and exit easy.
They are heavily framed for rigidity
and strength. The compartment at
the rear has been enlarged to afford
increased carrying capacity. The gaso
line tank is under the seat with divid
ed cushions to afford easy filling of
the tank from the right side MAX
ing it unnecessary for the driver to
leave his seat. Ventilator in the cowl
and visor over the windshield add
much to the attractiveness of the car.
A new rear fender of more sturdy
character also is feature.
Interior fittings are of choice mater
ial and the arrangement Of the deep
ly cushioned seat has been effected
so that at the rear there is a small
recess shelf for carrying parcels. The
rear vision window is much larger
and oblong in shape Door windows
have been equipped with revolving
type window regulators and door
locks are provided. Side windows are
equipped with the lever type window
filters.
Marked, too, is the improvement in
the Four Door Sedan. Highly popular
since its introduction year ago, be-
cause of its low, graceful lines, the
car now presents even much better
lines and sturdier appearance.
This has been brought about by the
installation of an entirely new cowl
with a graceful sweep from the dash
blending into the larger hood and radi
ator. The change also affords an in
crease in leg room for occupants of
the front seat.
In the open types, the Touring Car
and Runabout, the cowl has been en-
larged and flows in graceful curve
to the higher heod.
The result brings a most pleasing
effect ta the exterior appearance of
both types. The Improvement in the
Touring Car which came when the
one man top and chanting windshield
were introduced, is greatly enhanced
by the larger radiator, the car appear
ing lower and more attractive than
ever. The effect on the Roadster is
likewise most appealing, giving it a
more rugged and sturdy appearance.
The new radiator also is extended
to the Ford Truck chassis, afford
ing improved appearance and better
cooling to delivery services.
These new Ford types and the gen
orally recognized performance ability
of the Ford under all motoring condi-
tions, promise to bring greater de
mand than ever before as the public
becomes more fully acquainted with
the higher standards and greater val
ues which have been Incorporated No
changes are contemplated in prices