The Bingham County news. [volume] (Blackfoot, Idaho) 1918-1930, 1923-06-15
Plan to Celebrate The 4th of July in B)ackfoot
AARON SAPIRO EXPLAINS
COOPERATIVE MARKETING

Aaron Sapiro tells the farmers bf
Idaho how and why they should unite
to get profitable price for their farm
products.
Mr. Sapiro explained in detail the
Denmark plan of cooperative mar
keting, as comared with the British
plan so often adopted, when the Dem
mark plan should have been used for
commodity marketing. The Denmark
or commodity marketing plan would
take in the entire state of Idaho, un-
der one head or one exchange, coop
Grating with other exchanges in the
United States, thereby permitting the
orderly marketing the entire crop In
stead of method now Of Dumping
Mr.. Sapiro stated there are now 12
cooperative marketing organizations
in the State of California. He said
California farmers are the most pros
porous in the United States. They live
in better homes, carry more life in
surance, send more Of their sons ana
daughters through college and uni
their business men are the most pros
porous business men in the country"
There are 244,000 members in five
tobacco associations, 212,000 growers
of cotton in one organization, so you
can see there is no question but what
the potato growers Of the United
States could be organized, in ex-
oh ofo fn
q successful cooperative marketing
association, whereby the farmer could
market his potatoes, at a profit, with
the price set at ehconsumption end
rather than at the producing end. To-
day the oarnge growers associations
know that Pittsburg requires Is cars
of oranges per day and Is cars Of or
anges per day is all the oranges per
day that Pittsburg gets thereby stab
ilizing the price of oranges in Pitts
burg with never more cars than the
demand justifies. Just so with pota-
toes, under the proper organization,
with the proper marketing, no city
would ever have an over supply but
there would always be plenty on hand
to supply the demand"
There is no lace in cooperative
marketing for ametuers or nov1ces, |
but only for experts. 1t is a big job TO
produce a crop, and no man is big |
enough to produce big crop ana
have time left over to market it. The
secret of the success Of the cooperat-
i've marketing Of potatoes is the grad
ing, and standardizing, putting up the
product in the proper package and Sc
curing the best marketing brains to /
be had are necessary for its success.
The organization of marketing as
sociations in small groups are hardly
worth the effort. They simply bring
about the dumping Of the crop on the
market, instead Of the real merchan-
dizing of the crop on the eight ana
a half months basis
Farmers should organize state ex-
change to become part of the Rocky
Mountain exchange, which will Coop
crate with other sections Of the Unit
ed States in securing the orderly mar
keting of the crop, They should form
a non-profit organization and must 20
differed entirely by farmers. (
"You are paying all the expenses or
the marketing of your crop today, 50
why not have these marketing brains
working for you instead Of the other {
fellow?"
Mr.. Sapiro stated one Of the points
of the cooperative marketing is the
Of the use Of the potato.
As an example he pointed out that by
proper advertising the consumption OF
raisins in England had been increas-
ed from five million pounds per year
TO thirty million pounds. The large
flour and wheat industry Of the Unit
ed States are putting on large ad-
vertising campaign to increase the
use of white bread in the United I
States. Since a survey has been made 4
and it was found that the consump-
lion of white bread in the United b
States was only 60 per cent OF what o
France consumes, per person. u
Idaho and California are the only v
,wo potato states left to organize ana C
I is the hope of Mr.. Sapiro, that Ida t
10 will fall in line with the big move
nent, and as to California there is no
,uestion in his mind but what the Or
yanization will be perfected there. It's
IN TO the farmers of Idaho, the bank
RS and the business men. with your Fl
wonderful soil, climate and produc-
ng possibilities you have there is no
,uestion but what you could be the il
vealthfest." II