Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1923-03-09
WIDE USE OF RADIO
FOR CARRYING MARKET
NEWS TO FARM HOMES
Greaest Interest Shown In Grain,
Live Stock And Produce
Reports
FURTHER DEVELOP SERVICE
Department OF Agriculture Prac-
tically Covers Country With
Radio-Farmers Pleased

ers are making use of the radio in OBJ
tanning market reports. Nationwide.
practical use of these reports sent
broadcast by the United States De-
partment of Agriculture is indicated
IN survey just completed. Nearly
80 per cent of the hundreds of re-
turns to an inquiry sent out by radio
were from farmers who had radio re-
ceiving equipment. The remainder
OF the returns We're from grain deal
ers, mills, elevators, banks telephone
companies, cooperative organizations,
farm bureaus, and other agencies
which disseminate the reports among
large groups of farmers.
Greatest interest was shown in the
grain market reports, which inform
farmers of wheat, corn and oats
prices .at the leading grain markets.
Next in Importance came the live
stock reports of prices and move
ments at the principal livestock mar
kets of the country The weather
reports came next, followed by re-
ports on poultry products, fruits and
vegetables, dairy products, hay, cot
ton, and other farm crops.
Radio had developed more rapidly
in the Middle West in the corn, wheat
and livestock growing regions than in
other farm sections, the survey
shows. Missouri, Illinois, and Iowa
lead in number of responses. Many
farmers in this territory own radio
equipment and praise the practical
value of the service. In other Sec
tions farmers congregate at central
points to get the radio reports, but an
increasing disposition toward install
lation of sets for private use is in
dicated.
This is the first survey made by the
department to determine how widely
its radio market reports are being
received and used BY farmers and
affords much valuable information
for developing the service to the
maximum of efficiency. 1t has been
known in general way that the SER
vice has been of value to producers
and other agricultural interests in the
marketing of crops and to consumers
through the regulating of mafket
supplies, but definite data were not
available until developed by the pres
ent survey.
The department practically covers
the country with it's radio market
news and farmers everywhere are US
ing the service to aid them in con-
ducting the business end of their in
;.ustry In the replies numerous far
..cys gave instances OF specific saw
ings resulting from use of the infor-
nation, one farmer declaring that he
regarded radio as a direct gift from
God" Numerous general stores and
banks in small towns say that estab-
lishment of their places of business
as a central point for receiving the
reports and resulted in tremendously
increased business in many direc-
tions. The service has had far-reach-
inc results other than removing the
isolation which surrounds rural dwell
ers bv reason of their location from
centers Of activity, and the bringing
of vital market data to farmers with
almost immeasurable speed.
The survey shows there are now
few places in rural districts where
people congregate even in small
groups that are without the benefits
of cadio. Agricultural leaders see IN
this the development Of true COM
munity spirit which forms a large
part of the base of agricultural pros
perity. The Department Of Agrlcul-
ture is much gratifed at the popular
itv and practical value of the raalo
market news and is now making
nIans TO-, the further development
and utilization Of the service.