River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1923-08-09
THE NEW 1924 DODGE

Marked Improvement in appearance
and comfort is apparent in the new
line of Dodge Brothers Motor Cars, in
the production of which the factory
has been gathering momentum since
July l. Hundreds of dealers are now
supplied with display cars of the new
type, and from every source the fac
tory is receiving reports of enthus
iastic approval by the public.
While the basic characteristics of
the familiar Dodge Brothers cars of
recent days are still present, there is
an air of distinctiveness that surpass-
es all previous efforts of this concern
to build moderately priced car of
commeLdable appearance as well as
quality.
The wheelbase is a trifle longer, the
body is lower and the rear springs
changed to semi-elliptical type are
undressing, and increaed from As to
55 inches in length.
AL the features so popular with the
public today are embodied in the de-
sign of the complete lire, which in
cludes a touring car, roadster, coupe,
two types of sedan, and screen and
panel side commercial cars of n ton
capacity. All steel bodies-as first
introduced by Dodge Brothers in their
open passenger cars several years ago
are now used for all types.
The effect of the longer and lower
body and the longer wheelbase, COM
bined with the new lines and lower
seats, is very fine. According to deal
ers and others who have driven the
new cars, the improvement in riding
qualities is no less pronouced than the
improvement in general design. The
reduction in body height lowers the
center of gravity ard thereby reduces
sidesway, while rebound shocks are
effectively dissipated by the improved
front and rear springs. The car holds
the road easily and gracefully and at
fords real riding comfort.
Another distinctive feature is the
lowers or ventilator Sits in the sides
of the hood panels. This change in
creases the flow of air through the
radiator and reduces the flow of hot
air to the floor boards, making sum-
mer driving most comfortable
The rear seat and upholstery of the
touring car are removable, affording a
large space for loading luggage or
other articles. Seats in all types are
deeper and lower, adding to comfort
and leg room.
The instrument board is greatly i'm
proved in appearance, with instru-
ments grouped on raised panel and
with longer lighting switch lever, ia
ciliating control of the lights while
driving.
Head lamps are specially designed
to harmonic with tie new body lines.
A combination caution signal and tail
lamp is mounted rigidly on the license
plate bracket and conforms with the
requirements of all states having
lighting regulations.
Brake pedal pads are larger and OF
a design which makes for greater ease
and safety. The hand brake lever, IS
moved forward, giving more leg room
and making it easier to get IN and
out. A Yale lock is built into the
transmission, making it possible to
double-lock the car when idle.
The steering wheel is materially inn
proved in appearance and all electric
all connections are inside the steering
column.
The front spings are increased IN
length and from IL to inches in
width and built of mere leaves of a
thinner stock, The rear springs, in
addition to being longer, are now
semi-elliptic and fiat.
The front axle is of a design unus-
ually strong. The Gambler, or in-tilt
of the front wheels, is increased, MAX
ing steering easier. A new gear ratio
of the rear axle gives increased fiex-
Utility and adds to the ability of
Dodge Brothers cars as hill climbers.
In the Type A sedan, the uphol-
stery is the finest grade mohair vel
vet. ar all interior hardware is dis
tinetive Dodge Brothers design. The
business coupe and business sedan are
e,,:-Lod :, attractive Snanish blue