San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-10-14
CAR OWNERS |
!, To BUY NEW
MODELS NOV
Indications Point to MAJ
ket for 1924 |
Output.
TO BUILD 1000, 90
Automobile Manufacturer
Buy Copper
Supplies.
By r. G.. ROYLE


Copyright. by The San Antonio Lis,f
New, York, Oct. 1S.-Who is but
ing the tremendous number of auti
mobiles being built this year, Al.
who will buy the more than 4,000. 0Q|
being built for 1924?
The answer on that question resi|
largely on the replacement needs.
More than 1000, 600 present owl
ers of automobiles and trucks will I
numbered among the purchasers in ~
next twelve months.
For the replacement requirement.
of the United States now are moI
than two million cars a year.
This business alone, with the CO.
lateral demand for parts, is sufficier.l
to keep the automobile industry NOV
ing at "a fair pace this year round.
Manufacturers are not going to Y
content with fair pace, however.
Production schedules the remaindd|
of this year and a large part of ne1i|
give promise of being heavier than evq
before.
Price cuts by many manufacturer
will necessitate proportionate cuttins
Of overhead per car, which can onlt
l be assured by quantity production. Z
AS a result it is estimated that emf
ployment in the industry will be vn1
third greater than this year, through
out the winter.
U-bo trop,apInv- amount Of yabso1 Al
that will be thrown upon the markes
is not viewed with great alarm bt
most manufacturers as they realizl
that practically all the 1,5S3,617 carl
made in 1916 and the 1,S6S,940 carl
turned out in 1917 are now ON mi,
scrap heap.
Prepare for Shocks.
Since the cut in Ford prices, senti
ment in the trade has Gained dow!
and no startling developments ard
expected until the New York Autol
mobile Show in January.
Some makers are planning fire work.
for that occasion which will evoke
a long drawn 'ah-ah-ah" from tht
public. SIS.
One maker promises an innovation
in equipment which he says will be
the biggest sensation in ten years.
Another well known maker is ex{
pected to announce new low prices in
connection with new models which will
shock the industry.
In the meantime sales throughout
the country are holding up unusually
well, according to factory reports from
dealers.
Preliminary schedules of production
for the Ford company for November
and December indicate an outturn Of
100000 for the current year.
The remaining 112 leading makers,
are expected to turn out TN equal.
number which will bring the years to-
tai to about 2,S00,000 vehicles.
The Ford Company turned out its
$500, 000th motor October 4.
This shows a production of 800
900 cars in seven days less than three
months.
Even if this rate were not exceeded,
the 9,000,C00tb motor should be made
about January / and the 10000, 000thl
about July of next year.
Sales Of Ford cars and trucks I'M
September totalled 141.467, an in
crease of over $4,000 as compared with
September 1922.
Car Makers Buy Copper.
Automobile makers are taking adj
vantage of the present low price Of
copper to buy the red metal and copper
products in anticipation of their needs.
In other lines the demand has shown
a falling off, due n some measure to
the usual seasonal decline.
A short time ago there was love-
ment on foot to send copper t. Ger.
man fabricators without title to the
metal passing out of the hands Of
shippers.
Under this plan, the German man-
ufacturers we're to turn it into man.
ufactured goods which would be sent
back to the shippers in this country
who would market them and remit to
the fabricators the cost of manufac.
ture with a profit added.
The recent disorganized condition
of German industry, the almost cont.
plete loss of value of the mark asa
medium of exchange and the grow
ing belief that German copper con-
sumers have ample funds in pounds
and dollars to finance copper pur.
chases without such aid has resulted
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