The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1923-06-15
new THEATRE
NOW ASSURED

Lanlbertville-- G. B. TenEyck,
head of the United Theatres, Inc,
and Marvin A. Riley, publicity man.
ager, were in this city last IWednes-
day going over the plans for their
new theatre to be erected on Bridge
street below Union. They called on
Postmaster Barley, and at the office
of this paper, comparing notes and
securing information necessary for
the completion of their plans.
Work is to be started Immediately
in removing the sheds and out-houses
on the Ferry street end of the prop
erty- The stores on the Bridge street
frontage occupied by A. D. Anderson
and the Public Market cannot be va
Gated until August, but as soon as
possession is secured these buildings
will also be removed. The property
has been bought outright thru Chas.
absolutely assured.
Mr.. Riley's attention was called to
the rumor that is current here to the
effect that reports of this new the
ate are considered as an advertising
scheme. He replied, "Yes, and that's
what they thought in Freehold, N j..
But our building is completed there,
and the theatre will open at an early
date. You can say for us that this
theatre is certainty Mr.. TenEyck
was asked if his 0rpheum here is to
show serial pictures He laughed,
and replied. "Tiss theatre is going
to be the home of first-class enter
tainrnent in pictures and vaudeville,
and we will not cheaper it by
showing such a low class of pic
lures
TenEyck's 0rpheum in Trenton has
taken its place in the first rank of
theatrical entertainment, and the
Lambertville house will be served
with the same programs put on at
that theatre. 1t was explained that
when this theatre is opened ii will
make four in the circuit which will be
supplied by the TenEyek programs.
This circuit only covers an area of
fifty miles, and this reduces travel
ing expenses so that first-class en-
tertainment can be put ON at all the
theatres in the circuit at minimum
expense.
The theatre here will cover the en-
tire lot ON Bridge street, which is
49x200 feet. There will be mod
ern stage of full size with all stage
equipment and electrical effects The
building will be three and half stor-
les high with two stores fronting on
Bridge street, and with offices on the
upper floors overlooking Bridge
street. The auditorium will have a
seating capacity Of from 1900 to
1000, and will be the largest in Hun
terdon County. There will be large
marquee over the sidewalk at the
entrance, and the entire street front
age will be brilliantly lighted.
Mr.. TenEyck said that they wanted
local people to feel that the theatre
belongs to them. 1t is desired that
they be taken irto the confidence of
their pats,ns. and their criticisms
of the shows will be seriously coHsid-
cred. He also said that the theatre
would be available for mems meet
ings and musical concerts on Sunday
afternoons, and that if the auditor
ium should be desired for local uses
when other halls were not large
enough, they would be glad to ar
range for it.
United Theatres, Inc, is welcomed
to Lambertville. They will bring
people to it's performances from all
the outlying sections. 1t wiz provide
the highest class of entertainment
at a moderate price so that local
people will not have to go to Trenton
for it. 1t will help the entire town
by bringing in outsiders who would
otherwise go elsewhere for their en-
tertainment. The money to be spent
by the owners of the theatre will help
the entire town.