San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-04-05
New Subdivision South 81
Highland Park Consists
of 500 Lots.
500 PEOPLE THERE
Streets Paved, Sidewalks,
CURLING, Lights, Water,
Gas Installed.

varro street. The new addition con
sists of approximate. 500 lots. One
of the most intensive advertising cam
paigns ever launched in San Antonio
on a lot sale has been going on here for
several weeks preparatory to the open
ing Of the Highlands.
More than 800 people attended the
opening of The Highlands Thursday
morning. according to Tom Etherdgc,
salesmanager for Il. &. Irish. The
mayor made the opening address in
which he told of the rapid development
of San Antonio and pointed out why
The Highlands was destined to become
one of San AntoniO's chief residential
districts in the near future.
4 ''tag-pullin' " was held in The
Highlands Thursday morning. Before
the opening. many of the lots had becn'
reserved but the management had Tor
hidden the sale of a single lot until
Thursday morning so it was necessary
for everyone who had reserved lot
10 phil the tag on it Thursday. take 1t
TO Headquarters, which is small office
which has been established in The
Highlands by Mr.. Irish, where it was
filed and the sale made. Salesmanager
Etheridge was unable to estimate
Thursday at noon just how many lots
had been sold from 5 o'clock Thursday
morning until noon the same day.
However a large portion OF them were
sold to prospective home builders.
All improvements There.
Every improvement that cen be
made on city property has been placed
in The Highlands. Mr.. Etheridge says.
Improvements consist of streets. side
walks. curbing. sewers. gas, electric
lights and water. The property has
been cleared of brush. The grass is
green and various wild flowers are
blooming on the hillsides. making a
beautiful site for a residential district.
A large number of men and several
teams of mules have been employed
during the last several months TO clear
T., property. grade the streets and
pave them and TO place the other i'm
proyementS there.
Besides paving which is underway
on ihe different streets in The High
lands contract has been signed for the
paving of Highland boulevard. High
land boulevard is the connecting link
oi 3.I-mile circle around San Antonio
through the principal residential dis
ifatES. II Is lut DouHudIs ttNtfI
Highland Park and The Highlands.
Build Gate to Subdivision.
When approaching The Highlands
from the west over Highland boule-
ward one passes through the gate 10
the new subdivision. This gate is
composed of two large stone columns
which are about five feet at the base
and taper IN to width of about two
and one-half feet. On top of the
columns are massive electric lights.
Further into The Highlands is
cornerstone which was laid Thursday.
Engraved on this corner stone is the
date on which The Highlands was
opened, the name of Il. 6. Irish and
The Highlands. Inside OF the stone 4
dedication verse has been placed which
dedicates The Highland, TO Mother
and Father. the foremost home build
ers of the world. ii is signed by the
county Judge. the MAYOR. the president
of the chamber of commerce. and the
president of the real estate board.
How to Get There.
There are several different ways To-
reach The Highlands from the business
district OF San Antonio. One may
drive south on Presa street to War
wick boulevard. turn east and drive
about twelve blocks to The Highlands.
Warwick boulevard is the west end of
Highland boulevard. The Highlands
may also be reached by driving out
Goliad street into Denver boulevard
and then turning south on Gevers
street and directly into The Highlands
The new addition may also be reached
by boarding the Highland Park street
ear and getting off directly in The
Highlands.
Get Lots Easily.
Acquiring of hOmesiteS has been
s made particularly easy by Mr.. Irish.
under the sales plan worked out. Pur-
chasers will be able 10 acquire lots by
making small monthly payments. AT
no time will interest be charged which
is an advantage offered for the first
time in San Antonio's history Of sub
division marketing other than by Mr..
Irish. where all permanent improve
menfs were already installed on the
tracts offered.
The Highlands rise 10 feet above
Houston street. The advantages of
elevation and the clOse-in feature com
bine for desirability of the fullest ex-
tent. Not only do The Highlands look
down upon all other parts Of the city
and surrounding country. but they
have the close-in feature which works
for The convenience Of the home owner.
Residential development has already
been carried to the door of The High
lands and the approach to the business
district is over any one of several
paved streets. all LEADING through
blocks of well-cared-for homes
In opening The Highlands. we are
giving homeseekers an opportunity to
build their homes in district pos
sessing every natural advantage and
every modern Improvements. says Mr..
Irish, "and home here means COM
fort and contentment for the pur-
chaser, where location and environ
ment are certain to cause a rapid in.
crease in values"
Gets Breeze First
Mr.. Irish points out that location
and elevation of The Highlands give
the new residential district full ad
vantage Of the gulf breeze. Coming
fresh from the coast, the breeze sweep'
over this property before reachin!
other parts Of San Antonio. Not only
does this condition make comfort, h,
SAYS, but it is also health insurance Of