San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-10-05
"MAZOLA," A CORN
PRODUCT, EXCELLENT
FOR SALAD DRESSING
Is Refined From Tip of
Cob's Kernel and Has Un-
usual Shortening Value.

The process of Americanizing immi.
grants continue apace. 1t is signifi-
cant TO see how even in matters us
food. foreigners gradually give up the
things which they once held dear and
replace them by the products native
TO the land Of their adoption.
\. case in point is the wide use OF
| oil pressed from corn among Italians
| today. The change is the direct result
| of the war. When olive oil became
unobtainablc because of the submarine
blockade. the Italians who consider
meal incomplete without salad weIc
hard put to IL 10 know what to do.
They naturally conveyed their troubles
| to the grocer, who told them about
Mazola. the pure oil pressed from To-
dian corn.
NO submarine campaiga can keep
Mazola from YOU" the grocer boosted.
because Mazda is made frOnl~ the
golden American corn like the Indians
ate before the first white immigrants
came to this country three centuries
ago"
So they tried Mazda and were so
| delighted that Mazda is actually pre-.
ferred TO olive oil by many Italians,
even now when olive oil is again on
the market.
The delicious flavor Of Mazold
which makes it universally popular as
salad oil. is due to the fact that il
! is refined from the Tip of the kernel
of corn. This is the small point which
sticks into the cob and which makes
| us dig our teeth deep into the ear
when we eat corn on the cob.
The purity of Mazola makes it oil
| unusual value as shortening. Butter
has more than IL per cent moisture.
while Mazola is 100 per cent pure fat.
| This means you use one-quarter to
one-third less Mazda than butter in
any given recipe for cake or pie. Not
only is this distinct economy. but
it results in lighter cake and crispier
| flakier pic crusts. Mazola is very cous
venient for cooking purposes. because
it is always ready for instant Use. no
tedious Dreaming in" is necessary
and you don't need TO keep it in the
ice box. IL is absolutely pure so thai
| all foreign substances which might
tend 10 make it rancid have been taken
out.
The character Of Mazda gives il
some exceptional virtues for deep fat
frying which are Of interest to eveiy
housewife. The fact that Mazda will
not smoke until heated far above the
temperature necessary for deep fat
! frying keeps your kitchen clean and
| comfortable. and in addition assures
excellent frying results. Food droppe'i
| i'll hot Mazda is instantly coated with
a fine crust which prevents soggine IS
| and retains the natural flavors of the
| food.
You use the same Mazda again and
again for frying different Favored
| foods. Mazda absorbs no odors or
| flnvOrs. You can fry fish in MazolI
and then use the same lot as shorten
ing Tor making cake and mona of tine
| fish flavor will be carried to the cake
This rs certainly an additional econ
omy feature that never fails to make
Mazda unusually popular with tho
housewife. There is quaint legend
about the way an Indian boy dscov-
cred the true delicious quality of In
dian maize, or what We know today
as the Golden American corn.
The child seized an ear of husked
corn and after true childish fashion
tried to taste il. The ancient Indian
mother was just as watchful as
mothers today. She and her people did
not believe this stuff was to be eaten
She tried TO snatch it from the chill
He saw her purpose and dug his little
teeth deep into it to bite as much as
he could. He bit so deeply that he
tasted the sweet germ at the tip Of
of the kernel nearest the cob. We know
today that it is in this tip that the
sweet corn oil is stored which makes
corn delicious.
The antics Of the child convinced