Atlanta tri-weekly journal. [volume] (Atlanta, Ga.) 1920-19??, 1923-02-13
Present Need Is Proper Mer-
chandising, Which, Can Be
Obtained Only by Cooper
ative Plan, They Say
BY EDWIN CAMP

The lowly peanut, turned into an
adjective of derison during the past
two generations, is the greatest poten-
tial food crop grown in America
and by the proper method of CO.
operative marketing, can be made
Georgia's second if not first, crop
in economic Importance, E. NJ. De
Pencier told the gathering of grow
ers at Albany Friday afternoon.
Mr.. Defender is one of the lead
crs of the modern school of coopera-
tive marketing. He also is a sales
man of national reputation. Under
his direction in the sales depart
ment Of the California Raisin
Growers associat ton, raisins have
been transformed in the public
mind from confcction to be
bought at Christmas and at occa-
sional times during the year to a
staple article of diet.
In 1912 the raisin growers associa-
ton of the Fresno district marketed
40, 900 tons of raisins. They didn't
gec much for those raisins, for their
production was a little more than
the demand. The association turned
its attention to widening and
strengthening the public appetite for
raisins. The association advertised
the usefulness of the raisin, ex-
plotted its food value, taught house
wives snappy recipes for raisin souf-
f1es, and convinced every man, wom-
an and child in America that he,
she and it needed his, her or its
daily iron more than daily bread
and insinuated the idea into the in
tellect of America that there is
more iron in a nickel's worth of rails
ms than in the Birmingham ore
fields.
The consequence is, packages of
raisin catch your eye at soda wa
ter counters, drug stores, restau-
rants and groceries the country over.
And the cooperating growers of the
Fresno district sold TWO HUN
DRIED AND FIFTY THOUSAND
TONS of raisins last year.
"Some Feat"
L AG puUllC dSlIlctIII LII 1eSISlIlo " as
increased from 40, 900 tons to 100000
tons in ten years, which even Cali
fornian will admit is some feat.
But Mr.. De Pencier says that was
a hard Job, as compared with what
can be done by the peanut growers
of the southern states.
Mr.. De Pencier told the growers
at Albany Friday afternoon that all
10 III fn q
great, or even a greater, thing is to
organize a strong cooperative mar
keting association which will mer-
chandize the peanut, carry it in an
attractive form and package to the
American people and tell these peo-
pie by correct advertising the merits
of the peanut as CONNECTION and as
d staple of diet.
1t can only be done by a co-opera-
five association, he said, composed
Of a large percentage of the peanut
growers, bound to the association
over a term of years, interested vital
ly in increasing the demand for the
peanut, and able because of their
joint numerical and financial
strength to handle the proposition.
The hundreds of growers from
south Georgia, northern Florida and
western Alabama were kindled to en-
thusiasm by the messages brought
by Aaron Sapiro and Mr.. De PenCier,
and it is apparent from the determ!-
nation and vigor with which they
have already launched their cam
paign of organization that within
ninety days the Georgia Peanut
Growers Cooperative association
will have signed it's minimum quota
of members and will be ready to-
function this fall as a marketing as
ISOLATION in joint relationship with
the association already doing bust
ness for the grower of Virginia and
Carolina.
In Major r. E. L. Spence the
Albany movement has an ideal lead
err, a man of high reputation, law
yer of distinction, successful farm
err. his accomplishments giving dis
tinctive emphasis by his military
training and experience.
A Happy Start
The organization starts under
happy auspices. Leaders of the state
department of agriculture and Of the
state college, so long at war in Geor-
gia, but recently reunited in a COM
pact for service of the state, have
joined heartily in sponsorship of the
movement and each has promised it's
fullest aid The Albany meeting was
arranged by Commissioner J. ].
Brown and L. B. Jackson, director