The Winslow mail., 1923-09-21
r. N. BRUCHMAN
Navajo Indian Blankets and
HODi Indian CUriOS

surrounding district realize just what
an important factor in advertising
Winslow, Navajo County. and Arizona
for that matter, the firm of R. NJ
Bruchman has become. To every
state in the Union, and in fact all
over the world, goes the products of
this concern all carrying the name
of WinslOw into every section of the
Globe R. NJ Bruchman is the Iarg-
est exclusive dealer in genuine Ma
vajo Indian Blankets in the world.
Mr. Bruchman was established here
in his present business in 1903, at
that time buying out George Nc
Adams, then only small establish
ment, and building the business up
year by year to its present interna-
tiOnal scope. Mr.. Bruchman has de-
voted twenty years to trading with
the Indians and studying them and
their customs Not only this, but
he is probably the best informed
man in existence on tribal customs
among the local Indians. He is not
only a successful commercial execu-
tive and business man but is a dis
tinguished artist of aboriginal life
in Arizona Despite the fact that
ninety-nine per cent of Mr.. Bruch-
mans business is done away from
Winslow, yet he is always ready and
willing to do his full share in COM
munity development here He is a
member of the local Rotary Club.
All Navajo Rugs handled by R. NJ.
Bruchman are guaranteed to be gen
uine and are certified to by his per-
sOnal signature attached to each and
every rug He acts as a clearing
house for practically all of the Ma
vajo Rugs made and handles at
wholesale, direct from Indian to pur-
chaser.
The general executive offices here
are equipped with all modern con-
yeniences for the handling of an in
ternational business by mail. Mr..
Bruchman's active mailing list alone
has on it over ten thousand names.
Besides Navajo Rugs he also hand
les a complete line of curios from
all tribes in this state the principal
ones being Navajo, Hopi, Papago,
Pine, and Apache.
Mr.. Bruchman states that at least
one fourth of the Navajo tribe are
blanket weavers, or about 1000 wea-
Vers. Practically all of this work is
done by the squaws. At present
there are approximately twenty five
thousand rugs, all hand made, turn
ed out annually by the Navajo In
dians. All weavers are trained from
childhood up and it requires a life
time of study. Mr.. Bruchman also
states that aside from the investment
value Navajo Rugs have an heir
loom value due to the fact that de-
110a nd jc
that as the Indians are becoming
more civilized they are taking up
other lines of work, therefore de-
no machinery invented that will man
ufacture a Navajo Rug, so that they
will become sCarcer and scarcer
Mr. Bruchman states that due to
intensive advertising along educat-
ional lines the public are becoming
better acquainted with the real mean
ing and value of genuine Navajo
Rugs and Indian Curios. Concern
ing the purchase of a Navajo Rug
and the fixing of its value in dollars
and cents Mr.. Bruchman offered the
following suggestions: "One should
consider fneness of weave and design
and whether the rug is all wool and
contains all wool work The dye
which the Navajo Indians use in
their rugs is generally a mineral dye
and is absolutely fast. With Ordin-
ary care a genuine Navajo Indian
rug will wear indefinitely. Due to
the fact that there are no two Navajo
Indian rugs exactly alike in design
and color, the intrinsic value Of each
rug is peculiarly its own
Bassett & Company with headquar-
ers at Hotel Angelus, Los Angeles
California, are Southern California
representatives for all of his pro-
ducts. Headquarters and salesroom
are located here at 113 West Second
Street and the phone number is 112.
The business has shown three hun
dred per cent increase since estab
lishment here and at present is only
in it's infancy. Floor space of 35xS5
feet is devoted to display and at
present production is so limited in
Navajo Rugs that Mr.. Bruchman has
on hands at all times many future
delivery orders. His display room
here is literally an education in rugs
and curios and Mr.. Bruchman is al
ways glad to give information and
talk with anyone concerning Indian
life or products aside from mere
sales standpoint.
Mr. Bruchman is a booster for
WinsIow and said: "The future looks
bright and the stOckmen are getting
better established in a return to nor
NAL conditions. Then too, the pros
poets of getting oil in this section
are good and the Santa Fe Shops are
increasing in employment People
are beginning to find out that Win
slow has as an evenly distributed an
all year around climate as any town
in the state. I think the carrying
out of the recently adopted progress
i've policies by the business interests
Cf this city will insure the future
growth of this section"