The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1923-06-06
MANY WOMEN At
WORLD AID
MEET
b@@
Great Field Open to Them Is
Discussed in Atlantic
City Convention.

ATLANTIC CITY, June 6.-The1
rapidly increasing number Of wom-
| en- who have entered the advertis-
ing business was emphasized by the
large attendance of advertising
women at the world convention of
the Associated Advertising Clubs os
the World that began here last
Sunday, and will continue over to-
morrow. AS brought out In the
conference of advertising women
held yesterday afternoon, advertis-
ing is a particularly large field for
business women, due to the fact
that women do most Of the buying,
| hence a woman advertising writer
or manager can better understand
the motives that actuate the buyer
than q man.
Several Of the largest manufac.
turers as well as retail stores have
women advertising managers on
large salaries, and advertising Is
proving q very profitable field for
women. At the women's conference
Miss Jane ]. Martin, of New York,
said, in part, 1.-THE greatest benefit
from attending conventions is the
broad human contact you have with
other people. A good advertising
man or woman must !. be a gooo
psychologist with a broad under
standing of human nature. When
you understand people you excuse
their weaknesses; magnify their
goodness; tolerate their variant
moods and beliefs: rejoice in their
success; sympathize in their fail
ures; look for the nice things and
shut your eyes to the things you
dislike When we love people, we
want to help them. When we love
them as we do ourselves, we are
fulfilling the Golden Rule. OF
put ourselves first just little bit
which I suppose would be consid-
cred the human things; the other,
the ideal or super-human.
Need ImpergOnal View.
We women need to attain the I'm
personal viewpoint SO that we can
judge things and people with the
broad pen-mindedness OF the mas
culine mind. Some of us have
attained it so thoroughly that We
have forgotten how to be human.
We pride ourselves on our imper-
stamps and you know how little
use one has for man who gets
to be designated as a rubber stamp.
This is neither desirable nor COM
mendable. Don't be SO imperSonal
\ that you cannot be human. Re-
member that you cannot build up
your own success by pulling down
| some one else; that In helping
others, you are helping yourself.
A convention is the annual inven-
| tory or stock-taking, casting up OF
accounts, balancing OF task and
performance, and on the result OF
4 ~ q
| for another years work. So let
is all adopt the slogan under which
the League OF Advertising Women
Of New York have worked for
many years: One for all and all
| for one"
The chief topic Of the women's
| conference, as outlined by Miss
Elizabeth v. Mcguire, OF Philadel-
phia, was the discussion OF eligi-
bility for membership in advertis-
! ing clubs for women, as follows:
"If we can arrive at an equitable
| agreement as to some standard OF
entrance, though all clubs may not
grow in numbers as fast as we
would like they will gather In
strength and will assume q more
professional aspect, and be larger
help and interest to their members.
Have Common Bond.
"A common bond Of professional
| interest is the strong tie that
binds and no advertising club,
| however ponderous in numbers, can
long hope to thrive II it loses it's
| identity by careless standards Of
membership We must have adver-
Using clubs for women made up of
| advertising women; that fact must
poses and ideals are simila<. In
| solid advertising body, whose pur-
be realized and law of membership
| obeyed, If we hope to remain a
solid advertising body, whose pur-
poses and ideals are similar. In
| this way only will we function
more ably in achievement of the
ideals Of the Associated Advertising
| Clubs Of the World. Founded on
| this fundamental, only, may we
hope to become power in the
great general body OF advertising
| clubs.
Better two women interested in
| advertising in q club, than fifty
| Of diverse occupations"
BY use Of an original sun" chart,
which shows how the publicity rays
are reflected from one product to
another, r. M. Nicholson, advertis-
ing manager Of the United Alloy
Steel Corporation, Canton. Ohio,
demonstrated to the Industrial Ad-
| vertisers Association in their cVrn
| closeup section of the Associated
| Advertising convention, how 1t Is
| possible to make the advertising Of
one product help to advertise one
Or more products, and also to get
1