The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1923-12-01
CAPPY KICKS
He Discourses on Making Lemonade From Lemons
Written for The star by Coming Saturday

and take o half interest In hlg hpsl,
ness accepted his proposition.
only Instead OF financing him five
thousand dollars Worth, ! gave him
five hundred and promised him the
balance tho day no should land a
one hundred thousand dollar con.
tract, ] knew that II put him on
onEy street he'd work from nine TO
five daily. whereas IL tho spectre
OF want logged along at his elbow
he would. NJ least, devote a lot or
his spare time to thinking some
very solid thoughts about our Joint
enterprise,
$50 Ed made new start In q little
dark office aa big ua n limousine.
When his five hundred was gone he
sold his desk and chair and the office
rug 10 keep afloat. and made himself
il desk out OF q btout packing crate
which cost him nothing. Ho WAS liv.
ing dogs life. but he had made ono
resolve and then resolved 10 stick 20
H. lilo sworc 10 himself tina, he'd
never no out TO luncheon without
soliciting at least one prospect dur.
lng his lunch hour.
well. ono bright day I'd struck
bed rock. We used TO have some
very good free lunches In naloona in
those wet times and ED slipped into
a thirst emporium aiming 90 spend
about 10 cents for n drink OF sorts
and on tho strength OF this invest
ment eat up about two bits worth OF
FREQ lunch. II was n cold day and
Ed was faint and chilled. 80 lie al.
lowed to tho harkoep that he'd have
about three fingers OF cooking wits.
Ky, To his surprise no discovered
that this grog was worry smooth and
mellow for bar whisky. 30 no said 10
tho harkeepcr:
What brand OF whisky Ia tha,v
Marquette whisky came the
answer.
i never heard OF Il before
No. said tho barkoeper. and
neither has anybody else. The two
old Germans who mako Il IN Chicago
do not believe Ia advertising. This
whisky IL 30 good II could stand
heavy advertising. too
I'D made note OF the address OF
tho manufacturers on tho bottle.
While he war eating tho FREQ lunch
he mapped out an advertising cam.
paign for Marquette whisky. Then no
called on a poor devil OF starving
artist and Eavo him commission
70 paint him half dozen nice. finshy
pictures of old Fnthcr Marquette
floating down tho Mississippi river IN
a canoe, and a bottle Of whisky un.
der his arm; Father Marquette walk.
In. thru the woods followed by an
Indian carrying "a boS labeled Mar.
aueite whisky; Father Marquette do.
ms this and Father MAruuotts doing
that, but always with tho oil black
bottle in sight.
while the arts; was busy on this
Job Ia went 10 the railroad company
and sold the general passenger agent
a hundred dollars worth OF Advertls,
ing advice aud gave him a duo hlll.
80 he could use Il whenever he
needed T. Instead Of money I'd &C.
rcptcd a round trip ticket to Chicago.
Then no laid In supply OF apples,
soda crackers. hard boiled eggs and
sartlnes and started for Chicago in
tho day coach. with his pretty little
advertising idea for Marquette whls-
~ wrapped In piecs OF brown
paper under his arm. and tho artist
weeping and calling him a thief be.
cause Ia had stalled him on the pay.
ment for tho picturea until no ahould
return from Chicago.
Well the only kind OF ticket that
heartiess general passenger agent
would give III was ono that per.
miiied him 10 stay five days in chi.
caFo. IL was four days before ia
could manage 20 get an audience
with hts prospect and all OF that four
days he didn't cat anything and
slept in Lincoln park. But when he
finally did set In and hand out his
advertising talk and show tho sam.
pies OF his proposed advertising
scheme Il took him about Is minutes
TO land contract that called for tho
spending Of ono hundred thousand
dollars worth OF advertising on the
Pacific coast.
when II wna oil over Td started
for tho telegraph station and tainted
on the way. A policeman called tho
wagon and sent him TO tho emery.
ency hospital. whore he oame 10 and
holted IS dollars worth OF ham and
eggs before they could stop him.
Then he went TO tho telegraph office
and. altho tho young lady In charge
fought him like a ficnd. he managed
20 sell her the idea that ahe should
accept from him collect telegram
20 me. So I wired him n hundred
dollars md he came home in n stand.
ard sleeper and ate like n white man
in the dining car. When he exhibited
his contract / gave him the additional
capital, and some years later he gave
me fifty thousand dollars for my in.
tcrcst and was sport enough 70
thank me for what / made him do.
THAT whisky contract ravo him
his first real start and set the fashion
In pictorial advertising on billboarsis.
within a month Ed was plasterinE
the state with lovely pictures of Yo.
semitic valley featuring Yosemite
beer. Next he got hold OF some chew.
Ing gum and n safety rnzor and
soft collar and In n couple Of years
he was leader. not n starter.
But maintain / did the trick by
forcing him 70 make lemonade from
the lemons life WIS handing him.
made him DIG. / forced him TO stand
on his toes and reach for trade. And
the strange thing about Il was that
the easiest contract Ed ever made
was that one for Marquette whisky.
notwithstanding the fact that going
after the business all but killed him.
II seems tho manufacturer OF that
whisky we're 80 well known as non.
advertisers that nobody had been
near them with an advertising idea
for Is years. and when Ed arrived
with his bright idea profusely illus.
trated they we're in receptive mood