Perth Amboy evening news., 1923-09-18
TO GIVE EIGHT AWARDS
FOR BEST ADVERTISING

BOSTON, Sept. IS (By The Asso-
ciated Press)-Edward w. Box has
founded a series of eight annual
awards for the best newspaper and
periodical advertising in the United
States and Canada according to an
announcement made today by Dean
Wallace B. Donham of the Har-
ward Graduate School of Business
Administration. The awards will
consist of a gold medal and $500 in
cash prizes and will be known as
the Harvard Advertising Awards to
be administered by the Harvard
Business School. The awards are
offered by Mr.. Box to
merit and stimulate Improvement in
advertising as n of the greatest
and most important forces in our
modern life. To the end that truth
shall be recognized as the factor of
most practical value in advertising,
the jury is instructed to lay partic-
ular stress on accuracy and fair
statement. The juries of award will
be appointed each year by the Dean
of the Harvard Business School
from among trained and experienced
business and professional men who
are considered especially fitted to
serve as judges. 1t is the hope that
the ADLER men in the advertising
field may now receive through the
Harvard awards similar recognition
to that given by the Pulitzer prizes
in the kindred fields OF journalism
and letters.
For the year October, 1928 to oc-
tober, 1924, the eight awards will
be made under three classifcations
vices; for the planning and
research of advertising cam
paigrs; and for distinguished indi-
Vidual advertisements in newspapers
n periodicals published in the
United States and Canada.
Under the first classification, the
jury of award will grant each year
Harvard Advertising Gold Medal for
distinguished personal service to in
dividual deemed to have done the.
most during the year to raise the
standards of advertising. Publish
ers of newspapers and periodicals,
as well as advertising men, will be
eligible for this honor.
Under the second classification,
for planning and research" there
will be three awards of $1,000 each;
one for the national campaign
deemed the most conspicuous for the
excellence of it's plan and execution
in seeking publicity on a national
scale Of over a large territory either
for products oil for an institution.
Another $1,000 prize will be for a
local campaign. This award will be
for the advertising campaign OF the
year deemed most conspicuous for
the excellence of it's planning and
execution seeking publicity in a sin
gle locality or a relatively limited
territory either for products or for
an institution. The third $500
prize will be for scientific research
in advertising for the year adjudged
most conspicuous because 1t mas
either (A) brought about economy
or secured efficiency in advertising
by producing information of general
value in furthering the knowledge
and science of advertising or (B1
has reduced or precluded unwise
and wasteful expenditure in a spe-
cific advertising program.
The third classification, flor dis
tinguished individual advertise
ments," carries four Harvard
awards of $1,000 each for excellence
in the technique or substance of
particular advertisements appearing
during the year in established
American or Canadian newspapers
or periodicals.
These four prizes will be award
/. For the advertisement most
effectively in its use of English.
2. For the advertisement most
effectively accomplishing its purpose
in a few words, with or without IL
lustration.
3. For the advertisement most
effective in its use of typography;
and
4. For the advertisement most
effective in its use of any class OF
pictorial illustration.