Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1923-04-14
PRIZE ESSAY ON
PUBLIC UTILITIES
GIVEN BY FORBES

day issued statement to its custom
ers calling attention to an offer of
$1,000 for the best prize essay on the
benefits of customer ownership OF
public utilities in order that anyone
desiring to do so, or any one who
has ideas on the subject may take
part.
The Forbes magazine a publiea-
ton on business fundamentals, fl
nance, investment, industrial rela-
lions, ect., is offering $1,000 in cash
prizes for the best letters on What
are the Benefits of Customer owner
ship of Public Utilities?"
Believing that many of their Gust
omers would be interested in this
contest and would like to write let
ter setting forth their ideas on the
subject, the company is taking this
means of informing them. You need
not be a subscriber of the Forbes
magazine, neither need you be one
of the owners of the Idaho Power
Company, by reason of having pur-
chased Idaho Power Company's TO
preferred stock-every one is eligible
to enter this contest There are
over two million customers now own
ing securities in their utility COM
panies and there are no doubt scores
of reasons you can give why the pub
lie in general should be interested
in encouraging the development and
expansion of their local light and
power company. The direct and in
direct benefits that accrue to indi-
viduals and communities as re-
suit of new capital made available
by customer ownership are numer-
Gus enough to furnish the ideas and
reasons which the Forbes magazine
is willing to pay for.
First prize, $500; second prize,
5000; third prize, 500. Forty
prizes of So each. Contest closes
May 10. Newspaper announcement
will give further details. Address
letters to contest Editor, Forbes, l2O
Fifth Avenue, New York.
A new way to save-saving by
spending making a strong appeal
to the younger generation. There is
all the thrill of spending, but the
money is really invested, for it is
used to pay for Investment stocks of |
local electric light and power COM
panies.
The report of the Customer Own
ership Committee of the National
Electric Light Association, recently
published, reveals that zone of the
surprising things which has inter
ssted everyone in this movement is
he extent to which the younger
people of the community are invest
ng in these securities. This is un-
due to the fact" the re-
1ort continues, chat young people
rave during the past five years more
money than probably has been the
.ase with such classes in any period
# the worlds history, and as a re-
ult of their own thrift and the adj
ice of older people have sought in
yestment for certain part of this
money"
Financial and business publica-
ions have shown great interest in
he growth OF this new investment
movement, believing that it is des-
ined to become more important
rear by year. Forbes Magazine is
,ffering 81 900 in prizes for the best
etter in reply to the question:
What are the benefits of customer
,wnership of public utilities?" This
s an attempt to get the customer
,wners' side of the new relationship
between producer and consumer.
letters may be any length and COM
,etitors need not be subscribers.
At a recent dinner in New York
officials of number of Electric
light G Power concerns, comparing
figures and estimates, arrived at a
otal of $175, 100000 as the aggreg-
tie of stocks sold during 1922. And
/ leading investment bond house
,stimates total sales of $550,O0O,O0
n bonds, a grand total of $725,000,- l.
200. Customers now nown 1920
300 shares of stock in "a central
station companies which have re-
ported, out of 200 engaged in the
sale of securities to customers. One
customer out of every IS now owns
stock, and the average purchase is
shares per stakeholder.