The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1923-03-22

National Consumption This
Year Is Expected 70 Exceed
1000, 900, 900 Bottles.
By GEORGE FRANKLIN.

Use Of carbonated beverages in
America during the past two
years is declared to have nearly
doubled, with Washington main
tanning an advanced position IN
the quantity per capita consumed.
According to information at the
national headquarters Of the
American B0ttlers Of Carbohated
Beverages. ia the Bond building,
approximately 100000 bottles
Of soft drinks will be required to
slack the thirst Of Washington
fans during the spring, SUMMER
and fall.
This estimate makes no allow
ance for the additional quantity
which will be required to meet
the demands Of the million dele
gates and visitors to the capital
drawn here by the Shriners' con-
vention and other national gather
inks scheduled for the next nine
months.
-Four Billions for q. s.
Outside Of Washington the pros:
peet faced by the soft drink bottlers
IL even more encouraging. as 1t Is
estimated that the national con-
sumption this year will be in ex.
cess Of four billion bottles.
Few persons realize the growth
taking place In the carbonatod bNv.
efagS business during the past few
years" said Junior Owens, secre-
tary OF the American B0ttl4rs Of
CAybon4ted Beverages Association.
At present. or 1T least when the
last survey was made, more than
$500, 100000 was invested IN the
business. and this took into &C
count only the $4,000 soft drink
bottlGrs OF record This year fully
100000 900 gallons of syrups viii
be required BY the bottleFe to meet
coRPutipti0E demand The story is
simply that 0E the rapid growth of
to be but started. What the next
decade win hold for the bottlers it
is Impossible to visualize. Only
there IL every reason for Believing
that with the perfeckins Of methods
and systerue. the standerdizing OF
products, better distributing Organi.
cations ana the educational cam.
pAians to BE- conducted, the con-
sumption or carbcnated beverages.
win exceed any prediction which
can now be made based on ,reli-
able statistics"
Under United States Supervision ID
So important hes the soft drink
manufacture ana bottling become
that it Is under Government super
vision. j. w. Sale, in charge OF
the water ana Beverage laboratories
of the Bureau OF Chemistry United
States Department Of Agriculture,
says Ia connection with the In
dustrst:
Consumption Of bottled beverages
has reached q point where IL has
become q part Of the daily life OF
the American people to an extent
rivaled by few ether products. This
IL not due alone to the fact that
such beverages are highly palatable,
but they also contain important
food properties. satisfying the ap.
petite and meeting the food needs
Of the body at the same time.
Il have been told that there has
never been q race Of people that
has not had some other drink than
water. In America, bottled soft
drinks form this alternative, and
probably no race ever had an alter
native that supplied both delicious.
ness and food properties in the
measure afforded by the soft drinks
which have become such a part of
the life of the American people.
Produced under highly sanitary
conditions, free from deleterious
substances. furnishing food values
and satisfying appetite at the same
time, the remarkable expansion OF
the industry is not to be wondered
at"
Among the largest consumers of
bottled caFbonated beverages are the
hospitals. Many of the hospitals