Evening star., 1923-05-28
BYTHE MARaUIsE DE FONTENoY

Advertising men all over the world
owe a debt OF gratitude TO the Prince
Of Wales, whose recent services TO
the cause which they have at heart
ought to win for him some recognl-
ton in the form of honorary mem
bership of the great international
convention of advertising men whlch
is to assemble very shortly at At
lantic City. For at time when ef-
forts are being made in every
country, especially in the new world
to arouse popular sentiment against
bill posting and especially against
hoardings, that is to say biliooards
and similar contrivances. which II Is
claimed destroy the beauties OF nature
m every landscape, the British helr
apparent speaking the other DAY IN
London at the banquet of the RoNai
Academy on the occasion or the open
ing of it's annual exhibition, raised
his voice in behalf of what he de-
scribed as THE Art of the Hoard
ings" He extolled them as the art
galleries of the great public. and
pointed out that many OF the greatest
successes on these hoardings were re-
productions, the originals OF whlch
have hung in the Royal Academy
and that many a man who has never
given pictures a thought has had his
interest in them stimulated by tne
casual study of poster. Ana tnen
he went on to say AdferIlsemens
are now recognized as the most neces.
sary adjunct to the business side OF
life. Their refinement has advanced
in such leaps and bounds as TO 1ustlIy
one in calling them artistic. Their
influence. If only because they bring
70 N n n
gray and monotonous street or wood
side. is surely not to be despised.
Nav I. with all Difference. suggest
that here is one possible channel
for reaching and satisfying the ele-
mentary love of pictorial art which
10 hidden in the hearts of practically
every man, woman and child
The annual Royal Academy ban
uuet is always one OF the prlnclpal
events of the London season from a
political, social and artistic point or
view; members of the re1gnlng mouse,
of the cabinet leaders of the oppost-
tion. great dignitaries OF the state.
Of the army and navy. members OF
the judiciary, the most important
captains of industry and finance
make a point OF being present. know
ing that 1t will be made the occasion
of some important pronouncement.
This year it has fallen to the future
ruler of the mighty British empire
to make this pronouncement. and the
fact that he should have appealed to
the members of the Royal Academy.
within their hallowed precincts. and
to their guests. to encourage. instead
of opposing the billpost boarding
methods of advertisement, as a means
of bringing home q taste and a love
of art to millions of people who
never set foot within a picture gal
lery. extolling the educational value
,Ior ~
advertisement. has created world
wide sensation by it's boldness, origi-
nality and appeal to common sense.
The Prince Of Wales has once again
shown that he Is Thoroughly up to
date and modern. and. above all he
valuable asset in one who in the
ordinary course OF events will be
called upon some day to reign over
an empire in which trade and indus
try and business in general play so
pre- eminent a role, an empire COM
prising a fifth of the area of the
globe and a fourth of the entire popu-
Iation of the world.
Serbia, although twice invaded and
twice ruthlessly devastated by. the
armies Of the Hapsburg empire dur
ing the great war. has shown a far
greater degree Of generosity and, it
may be added. of common justice to
the members of the historic house of
Hapsburg than Austria. Hungary,
Czechoslovakia, Poland or Rumania.
For. whereas none of the new fiedged
republics, whose territories formerly
were embraced in the dual empire,
have been willing to restore the pri-
yate property of the formerly reign
ing family Of Hapsburg. which they
had confiscated at the time of the
revolution, following the close of the
great war, or even to make the slight
est provision for the widowed ex-
Emuress Zita and her children. now
entirely dependent upon the charity
Of the chivalrous ruler OF Spain, the
Serbian government has just paid
over to the ex-Archduchess Eliza
beth. only child Of the Inflated
Crown Prince Rudolph. the sum of
II 000, 900 dinars, which. In American
money, would amount to about
$3.50. 900.
This has been granted to her by
.he Serbian treasury on the ground
of decision in her favor by the
highest courts OF the Jugo-Slav king
dom at Belgrade, and in consideration
~ the abandonment of her claims to
the Adriatic island of Lacroma, lying
cSF the seaport of Ragusa-
g. fhm- -fnlzTN~-0YAv~ which.