Evening star., 1923-03-11
INTOXICATION OF AUTO SHOWS
SWEEPS BUYER OFF HIS FEET
Little Sideshow Is Devised to Set Him
Alright and In Path Of Common
Sense.

operating figures. They'll be disap-
pointed to a point where they'll start
knocking our car. - 1t will hurt our
business. We know. because we have
we can stay in business Is to sell you
car for exactly what It is. You'll
never be satisfied: if anything, you'll
De surprised to find things going bet
ter than you expected"
Whereupon the sensible salesman
fades from the scene and Is replaced
by the snappy one, back again with
more pep than ever.
Nifty Hill Climber.
why, this car" he rattles on, this
car is the n!ftiest little hill climber
on the road. Would you believe 1t.
she actually finished the test hill at
twenty-four per. That's going some,
eh"
But where do you get this HILL
tive purchaser. instructed according
ly by the master mind. This is only
a wenty-horsepower motor. and the
car Ia several hundred pounds heavier
than some Of the light cars. You
haven't shown me anything unusual
about the motor that would account
for such unusual pulling power"
Truth has the floor again.
I'll tell you the facts" he says.
The car is geared unusually low
II
car Is running in high 1t Is really
running at a gear reduction some
where between the second and high
of some of these other cars it passes
on hills.
I'VE think it pays to design the
you the trouble Of shifting gears
and means that your TRANSMISSION
will last longer. But there is a disad
vantage. to the scheme. You should
know that too. and use your own
Judgment as. to whether We have
done the right thing. 1t should be
evident to you that II a motor has TO
run at higher speed II should wear
out quicker. provided this Is not com
pensated for by using better ma
rials for this reason, but at our price
we can hardly put In the sort OF
! workmanship you will ind on the
J high priced. high-speed motors. The
| point you should know is that some
manufacturers of cars that are
ira motor wear. And you should also
know that many engineers believe
that the high-speed motor with light
parts has longer life than the low.
speed motor with heavy parts. which
as In the case of pistons, must re-
| verse their direction OF travel a,
great effort and. therefore, cause an
usual vibration"
| Both Arc Disclosed.
| BY some mismanagement the cur.
| tain operates in such a way as tc
permit both statesmen to appear or
result that the snappy party over
hears the truth handed out by the
sensible one. The sideshow is ther
| due for a climax.
''Hotspot manifolds!" bellows tn.
snappy party. How in the name o!
fabric universals do you expect te
sell cars by giving away the trade
secrets? These birds don't know a
gear reduction from a dripless can
die. They want to know the knock,
j out points about the wagon, SO tel
'em. Why tell 'em about the weak
links. They'll discover all that soor
enough. II you tell 'em everything
we'll starve. They won't buy"
Naturally after sizing up the situa.
trifie staggered to find the prospec'
tive purchaser and the sensible
salesman in the act Of doing some.
thing that looked for all the world
like the details Of signing up for ar
| order for new car.
Looks are decetving. they say. but no.
| so in this case. A sign bobS into view
which. in marking the end Of the side
show performance. reads: Go bacl
half Of it. Rub your eyes that are
dizzy with glittering radiators ano
get down to business. Encourage
! statesmen to tell you the truth ASH
| about the weak points; they can tel
/ you the others with a clear con.
| science. Know what you are buying
when you buy it, and remember thai
the perfect car never gets beyonc
the wild dreams OF peppy salesmer
who think that talk turns the uni
verse and who are too often encour.
ged in the belief by motorists who
F, go shopping with a dull needle"