San Antonio light. [volume] (San Antonio, Tex.) 1911-1993, 1923-09-02
Many Refinements and I'm
provements Incorporated
in 1924 Lines.
BIG VALUES OFFERED
Automobile Prices General
" Thought to Have
Reached Bottom.

New models for 1924 being shown
by San Antonio Automobile dealers in
corporate many improvements and re-
finements over the preceding models.
Nearly every motor car manufacturer
has announced changes, some o. which
have been radical, others conserva-
tive.
In the face Of generally predicted
higher prices on automobiles, some
manufacturers In the last several
weeks have announced reductions,
bringing the prices of their products
to new low levels. Among these are
Willys-Overland, Maxwell and Hud-
son and Essex. On the other hand.
several othee manufacturers have an
nounced slight increases in the prices
| Of their cars.
Il would appear, then, that present
automobile prices are just about as
low a. they possibly can 60 and that
now Is the opportune time to purchase
cars.
Greater Values Than Ever.
Purchasers of 1924 models certain
= " will get the utmost in value for the
money they expend. Keen COMPETE
ton has forced manufacturers to tafe
smaller and smaller profits until to-
day the margin with which some max
ers are satisfied seem ridiculous COM
pared with their profits several years
ago. In fact, it is all in favor of tn.
purchaser, these days.
Among the automobile manufac-
turers to announce entirely new lines
for 1924 are Buick, Studebaker,
Dodge Brothers and Ford. Other
makers probably will bring out m
proved models in the next thirty days
Studebaker cars for 1924 are offered
to the public with a conviction that
they will enhance the Studebaker
reputation, which for IL years has
stood for a high order of quality ami
value. They are the creation of the
Studebaker organization of competent
engineering and manufacturing ex-
perts and are produced in large, mol
ern plants.
The Studebaker Big Six Tor 1924
Is Fundamentally the same splendid
automobile which thousands of own
on the proved chassis, Studebaker has
built strong, luxurious Idly COM
parable only with those of the most
costly cars
Equipment Is Complete.
Completely equipped with every &C.
ressory for convenience and luxury
the beauty of the new Studebaker SpN
, cial Six is quickly apparent. While
q ha,
mendous popularity and have been dis
tributed in great numbers Throughout
the world, it is to be tie Special Six
perhaps, that greatest credit goes for
the dominating position of Stude.
baker in the six-cylinder field.
Improvements and refinements IN
the Buick line for 1924 are too num-
erous to mention here. But no de.
scription of the 1924 Brick would be
complete with out mention of the four
wheel brake which is one of its out
standing features. A radiator entire
~ new in design has been adopted
both in the four and the six, while
bodies are larger, with entirely new
lines.
Safety, speed and beauty exceed al
previous marks in the new Buick oper
of COMPARISON in the medium-price
field. 1t has lines that are absolute
1y new and distinctive il has a new
engine that will drive the car from 81
TO 20 miles an hour: it has Buick f.
wheel brakes that furnish an extra
measure of safety that is not possess.
ed by car not equipped with them.
Dodge Has All-Steel Body.
The new Dodge car for 1924 is the
most beautiful produced by the we'll
known firm of Dodge Brothers and
also represents the greatest value ever
offered by them. The body has heen
lowered and heightened and given the
stream-line effect; upholstery is so at |
tached that it can be taken off in les
than thirty minutes should the occa-
sic 'cmand: the ear is made prac-
tically theft-proof by a TRANSMISSION
,ock; and most important probably of
all. every model is constructed en-
tirely of steel.
THE latest manufacturer out with /
new models is Henry Ford who, an
Rounces car with radiator raised,
apron added and looks generally 'n-
iproved. The new Ford Is being showr
DIV ~ the local authorized Ford
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