Roanoke Rapids herald., 1923-07-27
Volume X.---Number N9
Merganthaler Linotype
Installed by Herald
New machine adds greatly to the
efficiency Of plant. Makes possible
better and quicker work
INSPECTION INVITED

With good deal of satisfac-
ton the editor of the Roanoke
Rapids Herald announces the in
stallation of a new Model IA
Linotype. This mechanical
marvel is specially equipped with
a complement of type faces
which enables us to serve eff
GENTLY the large number of per
sons who look to our publication
for enlightenment and entertain
ment, and who patronize our job
printing department.
The rapidly increasing circu-
lation of the Roanoke Rapids
Herald together with our desire
to place at the command of our
advertisers and others the high
est grade of Typography, in
duced us to add to our mechanl-
cal equipment a multi-magazine
Linotype for the quick and ac-
curate and pleasing presentation
of the news of the day, and the
production of superior Job work.
Our new Linotype enables us
to set by machine virtually all
forms Of composition that pre-
viously necessitated tedious work
by hand. Our plant is now
capable of turning out compost
ton consisting of correct type
faces in many different sizes, and
the change from one size to
another is made by a twist of
the wrist. In the flicker of
an eyelash the versatile operator
whose hand is made famous by
the Mergenthaler Linotype Com
pany as "the hand that keeps the
world informed.
This installation is testi-
monial Of the prosperity of Roa-
noke Rapids and vicinity, And
that the good people of the
community are duly appre-
ciative of our efforts to serve
them in all departments of the
printing business is manifested
by the many compliments re-
ceived from individual patrons
since the arrival Of our new
machine.
The accompanying illustration
will give our readers some idea
of the marvellous mechanism of
the Linotype, composing ma
chine on which are assembled
matrices (or little brass molds)
and lines of type cast-llnes such
as you are now reading. The
particular model of machine
which we have Just installed car
ries at one time four sets of mat
rices-controlled from a stan
dard keyboard of ninety keys
and an auxiliary keyboard of
tWenty-elght-and gives the
operator instant command of
5G8 different characters.
Besides enabling the operator
to set various faces and sizes
of type, our new Linotype makes
it possible for him to produce the
rules and dashes and borders
which are used in various adver-
tisements in each issue of our
publication. When employed
in the composing of advertise
ments, newspaper headings,
booklets. catalogues, and various
other kinds of printed matter
our new Model IA enables one
operator to set in the same time
more type than ordinarily could
be produced by five or six men
or women doing the same work
by hand-and the composition
is incomparably better.
While for long time we have
received the patronage of a host
of subscribers, advertisers and
printing buyers in general, we
look forward to the handling of
an even greater volume Of bust
ness now that we are so well
qualified to render the sort of
service most to be desired.
Ii has been our aim to present
the news of the community and
county without fear or favor,
and to reflect faithfully the
ideals and ambitions of our con-
stituents; and we shall continue
to devote our talents and resour-
ces to the fulfilling of this aim.
And of great help to us in the
carrying out of our purpose will
be our new Model ID Linotype.