The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1923-09-13

Business farmers will be interested
in knowing the facts about the Blue
Valley Butter Marketing System,
which governs the cream prices of
the Blue Valley Sweet Ceram Cream
cry in Sank Centre and of the nine
teen other Blue Valley creameries
the North and Middle
West.
Our system of marketing is differ
ent from the usual methods employed
by creameries in marketing butter,
and when you know the Blue Valley
way we believe you will agree that
ours is sound and more profitable to
cream producers than any other but
ter marketing system.
Ever since we started our first
Blue Valley creamery % years ago
(the creamery at st. Joseph, Mo. },
we have stuck to two principles in
marketing butter.
One is to sell direct to retail stores.
The other is to sell under our own
brand.
The Straight Line
Blue Valley is the straight line
from producer to consumer-no mid
d1emen.
By selling Blue Valley butter di-
rect to retail stores, and also to high
class hotels and restaurants, we elm.
mate the uncontrolled expenses and
profits of the usual stri1 G of middle
men. We have no more use for mid
dlemen between us and the grocery
store than we have for the cream sta
ton between you and us. They all
cost too much money, and by cutting
them out, we can pay you more mon
ey.
Also, the usual method of shipping
butter in tubs to commission men anG
brokers in one market week after
week regardless of market conditions
depresses that market at times and sc
works against the producers interest
Blue Valley butter is sold direct
from our own trucks by our own
drivers to retailers in the large cities
of the East and South, including New
York City, practically every pound
for spot cash. Trucks and drivers
cost money, but this selling expense
is small as compared with the uncon
trolled expenses and profits of the
middleman system through which
most creamery butter is sold.
In cities where the business doe.
not justify trucks and drivers of oul
own, we sell the Blue Valley brant
of butter through a local represen
tative who in all respects uses Blue
Valley sales methods.
The Blue Valley Brand
Every pound of Blue Valley but.
ter is sold in the Blue Valley trade
marked package and in no other way
Blue Valley butter is never sold in
bulk, tubs or boxes. The retailer
and the consumer get Blue Valley
butter only in the Blue Valley brand
ed package.
In that way our cream-customers
get the benefit of the standing of
Blue Valley butter with millions OF
consumers. If we sold our butter in
the usual way to big wholesale deal
ers in tul's or boxes not even bearing
our name,. the consumer would never
know about Blue Valley. We could
make the finest grade of butter for
hundred years, but unless it reached
the consumer under our own brand,
our customers among the cream pro-
-ducers would never get the benefit of
the extra efforts and care expended
both on the raw material and the
finished product and of the higher
sales price which Blue Valley but
ter commands.
Nor would our customers get these
benefits, if we sold the Blue Valley
butter to houses or stores or organi-
cations selling it under brand of
thier own. They would own the
brand and naturally would want to
sell as cheaply as possible, which
would be against the cream produc.
er's interest. And again, the consum.
ers would never know Blue Valley.
Principles Proven Right
The practice of these two market.
ing principles for % years have
/. roven them right.
This is shown by the fact that the
Blue Valley Creamery Company il
today and has been for many year.
the largest exclusive manufacturer o.
creamery butter in the world.
Research workers of New Yorl
University have found in a recent in
dependent. nationwide survey and in
vestigation that Blue Valley butter i.
Blue NaIIev