The Delta independent., 1923-03-30
DELTA STORE OF PENNEY's
ONE OF ST. DEPARTMENT -
STORES IN UNITED STATES

of stores here. In order that our read
ers may become familiar with this
company, we are pleased to make this
announcement.
In the golden weset, a score and
more years ago, young man imbued
with all the confidence in the future
which that great section abundantly
promised, one day dropped off the
train in a mining town in Wyoming
and soon laid the corner stone OF wnat
was to become the worlds greatest
chain of department stores.
The man was James Cash Penney.
His tremendous success in the coun-
try's mercantile field is noteworthy.
His achievements rank with those OF
A. T. Stewart John Wanamaker, Mar
shall Field and other great merchants
whose names stand for all there Is IN
progressive storekeeping-
Starting with the one small store in
1902, he added another the following
year, and still another the third year
In 1908, two more stores were opened
and each year since then has witness
ed the addition of numerous stores.
| In 1910 there were IA stores; ten
years later. in 1920. the number had
grown to 312, and today there are 371
stores scattered throughout 29 states.
| During the present year, the number
will be increased to considerably in
excess of four hundred and fifty.
In 1902. the gross business amount
ed to $2S.S9s.11. Last year. $49035,-
729.06 told the story of the great
growth of the business in such COM
! paratively brief space of time.
| The J. C. Penney Company at its
inception and it has never faltered in
it's unfailing adherence during the in
tervening years up to the present
time. conducted its business on pol
icy of broadest fairness with every
customer AS a matter of fact, the
great esteem in which the Company
is held throughout the United States
may be attributed to two things:
First. the same just treatment alike
to all always, and, secondly. the uni
formly good values and popularly low
prices.
Extravaganza has caused the ruin
of nations as well as individuals all
through history. Thrift-the virtue Of
spending less than one earns-has
laid the foundations for great person
al fortunes and for the prosperity Of
nations.
During the World people learned
the Importance of thrift-in scrutiniz-
ing their purchases more closely they
studied values and shopped more care
fully. They learned that at the store
that sells for cash. they are not called
upon to pay the advance which is re-
quired to cover interest on charge &C.
counts" and to recover -collectable
accounts.
The savings afforded by the cash
only" plan and "take-home-your-own
purchases rule of the ]. C. Penney
company constitute a big item in
thrift and people appreciated it more
and more as their experience expand
ed
There are more reasons than one to
explain why the ]. c. Penney COM
pany's "cash only prices are notably
the lowest in the 371 communities
where their stores are located: There
is the economy of large-scale buying,
the advantages gained through the
Company paying cash for what they
buy. and the fact that they. too. In
conducting their business, practice the
thrift they preach.
This service to the people through.
out the country has made OF the ]. C
Penney company a household word
and given to 1t a nationwide signifi
canoe The announcement that this
| great organization has selected Delta
to be the home of one of their store:
is in itself a great tribute to this com
munity A very careful investigation
was made before it was finally decid
ed to locate here.
The ]. c. Penney Company handle!
dry goods. ready-to-wear. clothing. fur
!. nishes. Shoes notions. One price t.
everybody-that is the real spirit o
the company 1t does not hold sales
nor handle other than the most reli
able grades OF merchandise. Th,
headquarters of the company are 10
Gated in New York City, where
large staff of buyers are constantly II
touch with the worlds greatest mar
kets and they secure the best of mer
chandise when 1t is new and most II
demand. Shipments go forward t
their 81 stores nearly every day. thu
assuring fresh stocks constantly.
The company advertises extensivel
throughout the United States belle,
ing that printers ink does make mi
lions think Their advertising is NO
of the sensational character, they pre-
ferring to adhere strictly to facts a
II 20 hot 1,o nd