New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1923-06-14
lTsa sFInERAkERs ARE
SHIPPED On BANNER
nay az TnRP0RATI0N
Rig plaAis a s0nth BENT ami nalEail
Ieading EserE Hffarl 20 Meet
Country rwide Demand Far
alnHe studehakers,

FRfeHtt H=tssttNs@%@fsHe
When this whistles Of the mammoth
Sindehahsr plants u South Bend and
Detroit sounded on the evening al
MAY 70 ana $4,000 studehaker em-
nleses started h0meHaTd, a new rec
eF,i Tor single days production ana
shipments had heen made, for en that
day $50 stndehaker cars were
forwarded 10 stndehakeF dealers
ithraughani the country, al the total
tsa We're driven overland,
This record represents a single days
production and gas achieved without
permitting cars 10 accumulate nAr-
pasely 10 establish new mark, The
only extra incentive involved was an
effort To more adequately meet thf
insistent demand from every section
Of the country for more siudehakeFs
but this il a daily endeaVar because
Of the thousands Of untitled orders on
hand for immediate shipment,
While the production of $50 cars in
one day establishes record s0r stude-
baker, the total il only a little ahaRe
regular, daily shipments since the adj
ditional facilities provided by seven
new studehakef factory units COM
pleted and fooled and manned early
this spring, reached capacity produce
ton. Although studehaker's present
output is lh,hnn ears n month or at
the rate of 10000 ears annually. the
demand Is far in excess of production
and additional factory facilities. be-
gun this spring and TO cost $4,000, 900.
are being rushed to completion.
Studebaker manufactures siy-eylin-
der cars exclusively, In three models
the Blg-siA. Special.six and the Light
sis-whieh are offered In twelve body
types. 7sn cars. on ono day. there
fore, represents the biggest days
shipment OF six-cylinder cars ever
made by any manufacturer.
The increasing popularity of stude-
baker cars. which Is a subject OF
common conversation even outside OF
the automobile industry. Is attested hs
the yearly record OF production and
sales. In 1913 studebaker sold 23.-
ss4 cars. The following year sales
increased to q total of 1895 cars. In
1920 sales mounted to 51.474 cars.
1921, the year of general business
depression. was the biggest In stude-
bakers history Cup to 1922 when
sales reached a total of 66.643 cars.
Stated otherwise. the sales Of Stude-
baker cars In 1921 were 20 per cent
greater than In 1920. notwithstanding
the fact that the total number of cars
sold of all other makes, except Ford,
was 40 per cent less than 1920. Stude-
baker again established a new record
In 1922 with the sale of 11o.26s cars.
This year will see still another Stude-
baker record established. Up to Jul.
I studebaker will have produced and
sold about $4,000 cars, or an increase
Of so per cent over the same period
IF 1922.
There are number of reasons for |
The universal popularity of Studebaker
cars" according to NJ. l. Jester, local
Studebaker dealer. But chiefly:
"G) Because of their quality |
durability and dependable perfor- /
nance in owners use.
"(2) Because by manufacturing |
SKIES exclusively on a large scale and |
~ building all vital parts in its own
plants, Studebaker can effect econo-
MES and save the middlemens prof
is, and thereby provide maximum
'alue and quality at low price.
"(3) Because. In the three models
# Studebaker cars we have car of
he exact size, style and price to suit
very buyer.
40 Because with ss5.ooo,oo0 OF {
ctual net assets, including $4,000 {
90 of plant facilities, Studebaker I
lands unsurpassed in ability and re-
ources to manufacture economically !
nd give the greatest intrinsic value |
ossible for a given price. |
"(5) Because of the name Stude-
aker, which for II years, has stood 7
or high grade transportation, in |
agrity, quality, value and comfort"
United States has 14s national for !