Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1922-01-11

palSn.
"'The man who in few years has
made great fortune out of a patent
medicine simply profited by the ex-
perience Of others. John Wanamak-
er discovered it years ago, and in
the first year Of his business as a
! merchant he spent more money for
newspaper advertising than was rep
resented by the value of his entire
stock of merchandise on the day he
opened his doors for business. A
few years ago a certain washing
powder was the most extensively ad-
vertised product of its kind in the
world, and you could find it on the
kitchen shelf in practically every
, American household. But the bust
ness passe into new hands, and it's
owners thought they could save sew
eral hundred thousand dollars a year
by cutting out newspaper advertising.
They imagined the product was suf-
ficiently well knon to make its con-
tinued popularity certain. How sad
ly they erred is revealed in the fact
that today you cannot find this par
ticular washing powder in one out of
twenty grocery stores, while the adj
vertised products which have crowded
| it out of public notice are for sale
wherever housewives do their buying.
"Tn this age Of advertising it is
impossible to teach the public as eff
fectively in any other was through
the columns of the newspapers. For
all Americans read them--read them
daily, read them as a matter of set
tied habit And it is to persistent
advertising that hundreds of articles
now in daily use in American house
holds and places of business owe their
success. 1t is to the unremitting use
of printers ink that the conspicu-
sously successful mercantile houses of
the country owe their splendid sue
cess, for the times have taught that
the public is too busy to hunt for
what it wants in places which do not
advertise, when there are so many
advertised articles and so many es-
Establishments which keep themselves
prominently before the public, to re-
lieve buyers of the trouble Of hap
hazard hunting for anything that's
sold in stores or hsops.'
If woman's place is in the home,
lots of them are out Of place.
"Mayor Lays, .Cornestone"-head-
line. Bet the hens are jealous,
These millionaire movie directors
can thank their lucky stars.
The treasury says there are $780,
O0@ new peace dollars in circulation.
We demand a recount.
A doctor says jazz is a germ. Well,
the air is catchy.
Chicago man who claims relatives
robbed him of his two hotels didn't
know much about hotel keeping.
Don't Have Gray Hairs" says a
dyeing request.
One time you certainly pas as you
go is when you ride on train.
Thin people are said to be the hard
est workers, but fat ones say that's
why they are thin.
IT'S nice to think girl is as white
as she is powdered,
The Swiss have an army 200,-
strong and cheese stronger than
that.
The boil weeviI cost the South
$500, 100000 last year. 1t would pay
better to keep chickens.
Most self-made men make them
selves at home. ..
After scrapping the sea craft, we
will scrap the sea graft, land craft
and land graft--if you like puns..
Wives of great men oft remind
them that their lot is not sublime.
Fine motto: Keep your mind on
your work, but not your work on
your mind.
There isn't much difference in
dressed chickens-human and fowl.
Dancers once Virginia reeler about
the floor; now they leave off the Vir-
ginia.
81 will sue any one who says I