Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1922-10-06
clerk are learning to do this work

clerk are learning to do this work
correctly.
Eighth: BY the time the Equip
ment work I have outlined is com-
pleted. the bookkeeper will have ac-
quired sufficient knowledge Of your
plant to enable him to draft the
forms for your Cash Journal and
Sales Register, and all the other ac-
cessory books and records. The rul-
ing and printing of these will take
at least q month, so that if you ac-
tually start your new system on
January 1. 1923. you haven't any time
to waste. 1t is of course desirable
to start then, as you would harvest
a large crop of difficulties and per-
plexities from both Federal taxation
and accounting standpoints if you at
tempted to swing from your old to
the new system subsequent to the
commencement Of your fiscal year.
All the work I have outlined is
preliminary only, to place you in a
position to open the new set of books
at the commencement of your next
fiscal year. This should be done I'M
der the direction not of so-called
hobbies to exploit. but Of a high
grade certified public accountant to
whom your Head Bookkeeper should
then be in a position to say: IF
you are ready, Gridley, you may
fire"
In my limited time I have had to
leave many things unsaid. and sew
eral reasonably high spots untorch-
ed. To those of you who are still
awake I return my thanks, and to
those who are asleep I can with per-
sonal safety address this concluding
and pregnant thought:
If you are not honest with your
selves, and willing to look facts and
figures in the face without attempt
ing to juggle them to meet your pre-
conceived ideas and wishes, then
God help you. for this system won't,
nor will any other.
A. S. Morris
A. S. Morris Of Littleton. y. H.,
treasurer and manager of the Courier
l. iAhlifl5 Company was lilC ocCOIlO
! speaker Of the afternoon, taking as
his topic. Getting and Keeping Sub
| scribers for the Country Weekly"
Mr.. Morris had a thorough grasp of
| his subject and presented his points
| in an entertaining and interesting
manner.
In 1916 the largest circulation of
any newspaper in the United States
was $780," said Mr.. Morris. Twenty
| five years later. the same paper had
COCOA record circulation for the
1 times. Printing was not on a high
| plane in those days, and the mer-
! chant and manufacturer were not
sold on the value Of advertising.
"The newspaper Office Of today Is
a highly developed manufacturing
| plant, putting out regular product
and getting fair return from it's out =
| put. The raw materials from which
| the newspaper manufactures its pro-
! duct are paper, ink and current
| events.
| THE first question is to get buyers
| for the product-in other words sub
! scribers. A new paper, starting in a
| NoAliAtoAiilS, Noh SoiACliiIiSo 81
| the cooperation of the local chambe,
Of commerce or a similar organiza
ton and start with an assured sub
scription list before ever issuing a
copy.
The contest form of securing sub
scriberS is one sometimes employed
! but I very much doubt the ultimate
success of such schemes in small
community. There is often hard feel.
| ing on the part of the losers who took
part in the contest and enemies are
more often made than friends.
IF we are to gain and hold sub
scriberS we must find out what they
want, and what will keep them.
THE subscribers of country
weekly generally fall into four elias,
ses, those in the town, on rura
routes, the summer visitors and those
living in far away communities blu,
bound by family ties or former con-
nection with the town in which the
paper is published.
1.-The news wants of these different
classes vary greatly. The towns
PEOPLE like the editorials, household
|
D. routes they are partial to gossip
from the town, news from their cap
itol and items Of State wide import
ION our own weekly we run a State
| news column summarizing the news
Ct the week preceding. We have 6
letter from the capitol, and pay
special attention to both State anG
county items"
Mr. Morris followed with an inter.
esting exposition of methods uset
and found satisfactory by the Courier
Printing Company.
In closing. he summarized the fol-
lowing as the most vital points II
getting and keeping subscribers: "a
good standard Of news, on time, arc
coupled with friendly relations with
the papers clientele"
Hon. B. F. Maher as POSTMASTER
Thursday evening at the Augusta
House. occurred the banquet of the
Association. with Hon. Benedict F.
Maher as the gracious. spontaneous
witty POSTMASTER. Col. r. B. Cooke
of Togus. Treasurer of the National
Soldiers Home and Herbert J. kauf-
man. widely known author and lee
turer of Tarrytown. .aY, were the
speakers of the evening.
Mr.. Maher appeared at his best
in his most sparkling mood with his
most eloquent flow of language at
command. He early declared he con-
sidered it a unique privilege for q
member of one of the other estates
to speak before the other great
fourth estate. They graduate from
his estate (the law into the fourth
i e.. al