davidaulloa/AmericanStories huggingface dataset:
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-02-03

fishers can now flash a signal to
waiting patrons without returning 10
the rear of the theater. They stand
in the aisle opposite the vacancy.
Flash Of a red light means a single
seat. A white light. two or more
seats together. This IS the invention
Of Wilfred I. Guerin of New Or
leans.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-02-03

and enacted BY Del Gary and John
Knox.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
BURGLAR HELPS STORE
TO ADVERTISE CLOTHES
Iowa Clothicr Makes Theft
Subject of Newspaper
Advertising.

Loren Mills. OF st. Paul. Mimi. is
professional burglar, with a de-
r!dcu leaning toward clothes OF quail
itF. occasionally he would survey.
the windows OF Frank Brothers. in
ms nome town. contemplate jimmyinr
the doors after darkness, but the
thought Of well-organizcd police
protection evidently dissuaded him.
hut Waterloo, Iowa, Is smaller
community and Mills figured that Il
getaway would be much easier.
so one Saturday night he blew
INTO town md, by means of n Jimmy.
some skillful porch climbing and -
saw. managed 10 reduce Frank
BROTHERS inventories more than 81
"oo' Old King Brady has n worthy
protege in Sheriff Fox. and Mr.. Mills
now whites the day within the stone
walls OF rural bastile
Inc Following day a news story of
'he robbery appeared on the front
page OF tho Waterloo Times Trjb-
unc. together with a tive-column ad
Ncriiscmcnt Of Frank Brothers. The
caption OF the nd read. Introducing
the Mysterious Mr.. Mills, the BUR-
gar with an Appreciation of Quail
ny anu the opening paragraph
read: Quality is always an attrac-
,,oh' IL seems to be very strong in
MIR. NILS case. for he decided TO
visit the store. Arriving i'm mis-
city Wednesday, he proceeded to in
spect the local stores. He evidently
decided that all he had heard about
FRANK Brothers was true. and more.
100 Tor he came in Saturday night
ts!ightiy after hours). Mr.. Mills Sc
iccted larger quantities than any
o'hcr customer on this day"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
SAYS PRICES WILL FALL
IN TWENTY-FIVE YEARS
Charles Henry Macintosh
Sees Failing Market for
Quarter Century.

Charles Henry Macintosh. pres
idcnt Of the Associated Advertising
Clubs OF the World, who recently ad-
dressed the Richmond Advertisers
cub predicts that IL viii take about
twenty-five years FOR retail prices
10 decline TO the pre- MAR level
Using the chart OF government
stat!silc!an. lac showed how CONNER
cial history has repeated itself after
every war with ii gradual decline Of
price over long period OF years.
we have started down path
which VIII Keep on going for twenty
i've years and those who say that We
I may expect return to wartime
prices or expect the bottom Of the
valley TO be reached within a few
months. arc misguided optimists and
SPEAK without knowledge OF the
facts" h" said. Don; think for one
minute that the suggestions that We
/ may nave descending price markc:
:Or the next quarter o: a century and
tha' IL may sake at least atty years
before prices return To go pcr cen,
above the valley level means that we
are going TO have hard times for at
| least twenty years.
prosperity ana high prices have
nothing In common. If high prices
meant prosperity, which would be INC
mos, prosperous country in the world
To-Day In reality. high prices have
nothing TO do with prosperity. The
only relation Is how much in com
modities can man get for what he
earns by his labor. From the stand :
point OF merchandising, however. IL
means big problem. We Will have
10 90 business for the next twenty
nVe years on falling market I'm
stead OF a rising one. az for the pas
quarter Of E century,"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30

suggested to bring about an effective
remedy. That this would BIO SOME
task no one doubts. but that II would
DC worth undertaking, all agree. II
occasional retail groccrs have
matched chain store competition. why
cannot large part OF retailers be
made better merchants by systematic
eEsno.a .Sa<,<t.oo ora suggestion,
.Asy ask,
In commenting upon the chain
store system. one correspondent
writes:
1T Is no secret that chains, with
their Immense outlet and ample cap
ital, do buy for less than the small
retailer who has 10 tako his goods
from the wholesaler: also for less
than the tObbcr pays. The chain out
let Is too alluring for the manu-
facturcr to refuse their exactions.
and so he sells direct. sometimes Of
fcr!ng preferential prices, trick re-
bates In the form of window Dr!yi
lcEc' or promotion allowance" etc.
knowing very well that he is knitting
IN" small retailer ma the jobber. AS
result chains already have their
own wholesale houses and AFRO cstab-
hshinG more and more their own fac
tories.
els Antitrust Inv NioIntcdf"
Vow. Is this fair trading. Is f.
harmonious with antitrust laws? Does
II ensure u fair fold for tho little
merchant (and 1t is undcniable that
IN the long run he is the consumerH
best friend), or does IL plainly build
up potential food trust that crushe,
more and more as IL grows able to
crush through Its very momentum of
prCfcrcnCpp
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
SELL KITCHEN GOODS
THROUGH FOOD SHOW
Furniture House Stages Three
Weeks Demonstration to
Market Kitchen Cabinets
CO-OPERATIvE MoyIJME,
ktichmond manufacturers and Jobbcr.
Join with Phillip Levy & Co. in
Novel Enterprise to teach Itch
nOnd Housewives.

Through tho display and demon
stration OF advertised food products
Phillip Levy 81 Co. tomorrow will
launch an Intensive drive to sell
kitchcn cabinets. gas and coal ranges
and refrigcrators.
1t is novel plan. which will be
inauSuratcd tomorrow morning, to
continue for Il period OF three weeks.
and the outcome Of this direct APP
peal 20 the housewives of the city is
being kccnly awaited by Richmond's
retail merchants.
In fact, what Phillip Levy G. Co.
will do is to stage IA full-fedgcd food
show, with display booths and ex-
pericnccd demonstrators in attend
ancc.
Is Co-OprrntIvc Undertaking.
Local manufacturers. wholesalers
and members of the Housewives
League arc cooperating in an CT
fort TO make the undertaking Il suc-
cess. Each will have booth. aud
most of them will have demonstrators
in attendance. the better to explain
the merits of each product.
Among those cooperating in this
unusual sales effort are G. W. Antrim
& Sons, displaying Morara coffee.
Twilight tea, rico and spices; the
Virginia Baking Company, cakes and
y
Dairy Company. milk: tho Southern
Manufacturing Company, Miss Prin-
cine baking powder; the Atlas Syrup
and Molasscs Company. Inc, syrups:
Noldc Bros, Inc. loaf bread and
pound cake; tho Beaufort Company.
Inc. ginger ale: G. +. Saucr Com
pany, Frutti-Punch and Navoring cx-
tracts.
Give Products TO Purchasers.
The plan of Phillip Levy & Co.
extends further than merely display
ing and demonstrating these food
products; one OF each product dis
played in the store Will lie given TO
every purchaser OF 4 kitchen cabinet,
range or refrigerator.
The entire street floor OF this FUR
niturc house. including It's big show
windows. Will be given over to this
food show, and plans are being made
to accommodate n minimum total
10000 people during the three week s
demonstration.
In order TO give all persons an OPP
portunity to view the displays and
see the demonstration. the store will
be cpen each evening until $3.50
o'clock.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
RETAILERS KEEP TAB
ON CREDIT IN CITY
Bureau of Merchants Association Is Busy Place. Where
All Is Known About Man or Woman Who Saws
Charge It's Benefit Through Co.Operation

get the coveted peace after all. Per-
maps little cave man stun would
have better effect" he added.
An attractive young teacher called
upon Mr.. Clarke. he told The Times
Dispatch man. with this complaint:
one OF the stores has refused to
grant ME credit" And she was mad
when she said 1t. Mr.. Clarke laid be-
fore her report about herself Run
ming his pencil over all the items in
the report, the secretary indicated ali
the charge accounts the girl was car
rying in local stores. IL know | owe
n lot of money, but there are some
things / just must have" she stated
ana not without touch of petulancc
But. after having her attention called
to the state of her accounts. the
young woman admitted she had never
stopped to consider how much she
had been buying on credit. but the
facts presented her by Mr.. Clarke
brought a realization of II with
stunning effect She had grit. how
ever. squared her accounts, and since
has kept her bills we'll in hand.
An important service recently un-
dertakcn by the association is to save
people from bank ruptcy. For in
stance" said Mr.. Clarke. "a young
man who has been living little too
extravaEantly finds himself owing n
Thousand dolIarS or so. instead of
facing and fighting the issue. he
rushes into bankruptcy and there
wipes out his debts. little realizing
that this action will blot his credit
record for life. rise UP to smite him
some day when, perhaps. he wants to
enter business on his own account
or engage in some business transact
ton which will cause an investign-
tion of his credit record. Then the
fact that he once paid his creditors
with bankrupt notices will show on
his record and possibly wreck his
chances of SUCCESS
So. in order to avoid this, the re-
tail merchants are sakInG persons
who owe more than they can pay
TO arrange with Mr.. Clarke to pool
their debts and pay them off by the
month. Thus. by little effort and
self-denial, IL often happens that n
person can pay off his debts and avoid
the stigma of bankruptcy 1T is a
stigma" declared Mr.. Clarke. "bc-
cause retail houses positively will
not extend credit to a person who has
rcsortcd to bankruptcy to settle his
personal debts"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
California Cold Storage Grows

California holds sixth place in the
number OF cold storage warehouses
IN the United States. according to
me recent survey OF refrigeration
In cold storage warehouses and pack
ing plants made 10y the Department
Of Agriculture
The tahulati"n shows approximate
" l'@O0 warehouses throughout the
united states with "a total rerrIE-
Grafton space Of 5i3.5T3O 600 cubic
ttet' of which number California has
siA'y-thr"c. with space OF 15.l9S,-
GOO cubic feet.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
Secs nmsinc.s Imnrn,c,ncn1

improvements in business condi-
IONS which arc apparently Of a per
nanent character were noted
'hfouGh out the country by Secretary
OF Commerce Hoover on his rccent
western trip. MIR. Hoover. however
u"cS not predict Il business boom =
regarding the coal strike, Mr.. Hoover
aces not believe il Will serve as a
setback TO business unless the shut
down OF the mine continues for many
months
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
ADD NEW DIRECTOR
TO VIRGINIA BOARD
Try Associated Presg.l

NORFOLK. VA, April 29.-Jamcs
~. Perkins. president of the Farm
ciS Loan and Trust Company, New
ORR was added to the board OF di-
rcctors OF the Nirginian Railway at
ne annual meeting here Today.
liam l.. Benjamin. ". Il. Coo, II. w.
knights. c. w. huntington. G.. NJ
iiyams. Adrian H. Larkin. Edwin s.
Marston, II. II. Rogers. William H.
Trucsdalc. Charles H. IIix
The stockholders approved the
lease of the Nirginian and Western.
new branch limo extending four
teen miles out OF Mabcn. w. Va.
and opening up rich coal land for
mining development. The Virginian
VIII guarantee the bonds OF the Vir.
g.nian aud Western.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
A WORD
From the Sanctun,
BUYING.


LOW can merchant keep up n
steady chain of sales unless lie
also keeps up n relative chain OF
purchases? And yet. during the last
six months. little has been written
or said of retail purchases Every
merchant has been clamoring for
sales and. In the strenuous effort to
make them. many have forgotten the
other end of rctailing-buying.
Manufacturers have reported this
condition on several products. claim
ing that retailers in Virginia. as we'll
as in other States. seem to be afraid
TO buy until merchandise is actual
~ paid for. Especially has this been
true OF new products. II is said.
The retailer. as the man who serves
his community. should realize that his
customers, the persons who carry
away his stocks. deserve the best.
They should have the opportunity to
buy the newest fabrics. toilet prep
arations. food products and improved
products. which are being introduced
every day.
OF course. this man who serves
must protect himself. He must not
load his store with uncalicd for mcr-
chandise, nor must he allow his store
to be described as ALI right for the
everyday staples"
To win and to hold his trade lie
must let his trade know. that he is
always on the lookout for better
products for them. 1t is an asset that
no store can ignore.
From an economic standpoint. such
hesltancc can delay the return Of
heavier buying. especially II it is car
r!cd 10 its limit. what chance have
manufacturers employing persons
with whom you deal If these prod
ucts are Kept from retail stocks be-
cause the merchant is afraid 10 buy?
The greatest service any retailer
can offer his community is proper
buying-buying SO that he has some
thing TO offer his customers that is
worth while and offered IL at his best
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
STRONG hid FOR VOLUME.

THE Vellcman store in Kalamazoo
Mich, has made 4 strong bid for
volume trade through the rest OF the
year by Offering it's patrons share
in the years profits, together with
the explanation that the volume OF
business which they give the store
VIII be material factor in the de-
termination of the amount of those
profits.
While no announcement has been
made as to the percentage of it's net
earnings which the store will distrib-
ute, pro-rata plan has been ar
ranged by which cash, as we'll as
charge, customers will secure their
share Customers are simply 10 keep
their sales slips, and at the end Of
the year turn them in with their
names and addresses written in the
spaces provided.
This is the way the store announced
the arrangement:
AT the close of business on De-
cember 20 Of this year we will divide
a liberal percentage OF our profits
among our customers. pro-rata with
the amount each customer spends in
our store during that time. The
amount OF this dividend will be dc =
ternincd by the volume of business
done during that time. This dividend
VIII he allowed on all purchases in
all departments OF the store
bach individual customer will re-
ccive sales slip at the time their
purchase is made. Upon this sales
slip Is place reserved for the sign
ing OF the customers name and nd-
dress. In order TO participate In the
division Of profits 1t Will be ncces-
sary Tor the customer to sign his or
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
MUST MEET CHAIN STORE COMPETITION
OVERSEEING

Iistenc
my
to
Gospel
md
Wv picndinss
MP he ollectio
inc speaker
the
Aor"i When rnnc,s stop taIknE.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
TELEPHONE AS CoLLEcTop.

NfIIlEN your piIl collector 1HllS
w on the job. try the telephone.
Schloss Brothers. of indianapolis,
have tried, and without mourning the
ill-will OF customers, have cleaned up
many overdue bills.
The plan is an extremely simple
one. When customer fails to pay
up within reasonable time, the
credit man calls the customer, either
at his office or at home. and tells him
in tactful manner that the book s
are being closed for the month and
the store would like to include his
account.
Before ringing off the credit man
seeks to get n promise just when the
bill will be paid. 4 card is made out
specifying the date. and II payment
Is not received not later than two
days after that date the credit mana
ger again calls the customer and
gently reminds him OF the fact.
After four or five calls the customer
gets TO dread tho ring of the phone,
and invariably the bill is paid.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30

RESULTS FROM AID SMASH.
60 was the biggest sale in our his
tory, ana 1t was undoubtedly the
fact that we used whole section
that nut this job over better than
ever before" says ~ l.. Altschul.
rice-president of the Louis TRAILER
company. department store. of Day
ton, Ohio, In commenting on Il special
section composed exclusively OF ad-
rertisinS which the company ran re-
Gently.
This was the biGgcs, newspaper adj
Fcrtisement ever published I'm this
city. and was used to inaugurate a
week of sales" conducted by tho
TraNlcr Company. So successful was
the plan that tho company repeated
the special section idea tho follow
ing Friday. with the exception that
one column on each inside pago was
given over to reading matter. Both
sections wcre printed In two colors.
and set record which will stand for
some time IN local circles. inasmuch
as the sections were composed OF
twelve pages each.
In commenting on the advertise
ment and tho results It attained, Mr..
Al;schul says:
THE twelve-paEe section we ran
in the Dayton News was the biggest
job we ever put over. 1t WAS the
most successful sale we have ever
had. In comparing it with SINH
lar week of sales which we con-
Quoted last year. you will grant that
conditions were better then than at
present Another thing. the sale
started out last year with nice
sunshiny day Although the 1921 sale
was opened on Monday that day ia
nearly as good as Saturday in Day
ton.
For the advertisement which ran
recently l believe that we hit the
have hit. 1t showed the entire day,
yet our store was packed from $50
In the morning until o'clock in tho
evening. 1t was the biggest day We
have ever had in the stores history.
and, although it was an unreasonable
time of the year. there WAS twice
the amount of business that there
was in the same sale one year ago.
and SO we undoubtedly can say that
it was n huge success
1t is indisputably the fact that
we used II special section that put
this job over better than 1t would
have been put over had the advcr-
Using been in the regular news Sec
ton, for 1t has been the talk OF
the town since.
"All departments were not repre-
scented In this sale. but we tried to
represent. as nearly as possible. every
section OF the store. This was not
4 general sale, but what we call de-
partmental sales, or the combining of
Il months business in n week. for
each one of these sales represented
In this week Of sales individual de-
partmcnt sales planned to run
throughout the month OF March.
There was not department rep
resented In this advertisement which
did not increase over the same sale
a year ago. in volume, by more than
double. The price part about the sale
this year is the fact that 1t did not
only show results the opening day.
but the demand continued throughout
the week"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
TRADE ASSOCIATIONS
HELP COLLEGE WORK
Beneficial Results Are Seen
if Business Organizations
Will Cooperate.
INJEcTs PRACTICAL IDEAS
Garment Manufacturers Believe Lnrgc
Field IL Open to Commercial bodies
by Tying Up with Educational
Systems.

new method in which a trade as
ISOLATION can function is brought ont
by a. T.. Allison. secretary OF the
International Association of Garment
Manufacturers, who recently sent out
a QUESTIONABLE on tho subject of
overall selling methods. IN order TO
supply information required by Il stu
dent of the Wharton School of Com
mercc and Finance. University OF
Pennsylvania. who chose that topic
for his senior thesis.
Mr.. Allison declares that the bcnc
FITS which would undoubtedly accrue
from such assistance TO college stu
dents are obvious, and expresses the
oehef that trade in general would
profit II such CO. operation were given
them.
What lie Wanted to Know.
Among the questions asked by tho
Wharton student OF the members of
the association. were: Do you sell 10
retailer. jobber, or direct to con-
sumner? Do you sell other lines be-
sides oVeralls? Do you employ sales
men! Do you do an exclusive mail
order business? Do you pay your
statesmen on commission. straight SAL
ary' or n combination of both? Do
you employ specially statesmen for
your overall lines, etc?
with information such as this. ac
curately compiled and given college
students, Mr.. Allison believes tbot
more OF the practical can be injected
INTO the educational system, with pro-
portionate benefits to every one con-
ccrned.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
Public
Service

The stOrelleeper may
tell his customer that
he is "Out" of a certain
stock; the banker
legitimatcly refuses to
loan money when his
reserve is threatened;
and when schools be-
come Overcrowded chill
drcn are grouped in
shifts to meet the con-
diti0n.
We will wait in long
lines at the ticket win
dow Of the movie; we
will wait for the sales
man in the store, and
we will wait our turn
in the barber shop;
but
When we press the
button i'm our home or
cut in the switch in our
factory, or go to the
corner of the street to
get a street car, we eX-
pect Service and
right away.
That's the difference
between Service in
general and the specific
service required of the
Utility.
According to U. S.
census figures, these
Utilities operate at but
22H of their maximum
efficiency, although
maximum efficiency al
ways must be main
tanned.
That's why such
heavy inves t m ents
have to be made to sup
ply Public Service-be-
cause these utilities
have to be kept up to
maxim II m efficiency
always
Government Stats
tics show that for
every million increase
in population, Utilities
have to raise S700,000,-
900 for extending their
plants and equipment
to render the addi-
tional service.
Thus, Utilities con-
stantly ns.s new
money = to maintain
maxim u IN efficiency
and to expand with the
growth of the commu-
nifty served. They must
always be able to bor-
row money!
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30

in meeting the situation. We arc
strong believers In newspaper advcr-
Using. Tho bulk of our appropria-
tion goes into the Chicago dailics."
NEW ENTRANCES AID BASEMENT.
THE Crescent Store. of Spokane.
Wash. has greatly Increased the
sales volume of It's basement store by
the construction Of special entrances
straight from the street to the base
mcnt store. There are two of them.
allowing the crowds direct ingrcss
from two main thoroughfarcs. Nor
has the diversion Of traffic streams
apparently hurt the upstairs store, for
the stairways between the two arc
just as convenient TO the shoppers
as the street entrances.
The Crescent adheres riSidly to the
policy that a basement store should
not be competitor OF upstairs de-
partmcnts, and finds that by handl-
ing goods OF different price ranges
in the two divisions OF the store sales
in both are helped. as the more OK
pensivc goods are not hurt in their
appeal by the direct comparison with
the lower-price appeal. while the
less expensive merchandise is not
subjected to direct comparison with
the higher priced lines.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
wolfe If.,d. T,,h.., ~

HIGH POINT, y. c.. April 29.-J
lister Wolfe. OF Charlotte, was elect
ed president OF the North C.aroi,no
division OF the Travellers protoct,yo
association OF America. which closed
us twenty-sixth annual convention
mere today. ID. G. CrutchGcId. Of
w ston-Salcm, was elected full-timc
secretary over g. G; Mclean. of
greensboro. Rocky Mount was go
,ec,ed for tho place OF meeting next
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
English Coal for Germany.

BERLIN April 29.-Coal for blast
furnaces will he brought into Ger
many from England free Of duty
from May to August l. According
to a government decree the coal tax
will not be raised on it.
Copyright. 1922, Public Ledger Coz