The Bourbon news. [volume] (Paris, Ky.) 1895-19??, 1922-01-27
BUSINESS OUTLOOK
FOR new YEAR
Cleveland Financial Paper Gives
Glow To Business Prospects
For The New Year

From many there is a sigh OF re-
lief that 1922 is the date on our cal
endar rather than 1921. While con-
ditiOns continue much as they have
been during the past few months
with the murkiness slowly but surely
disappearing, there are, however, the
inevitable uncertainties still crop
ping out at unexpected times and
places. Nineteen twenty-five is be-
ing entered with decks cleared for
action. Even though further ad-
justments must be completed, con-
ditions to-day are in happy contrast
to those that faced US year ago.
Ups-and-down and hard knocks
are sometimes means Of growth. It
is earnestly to be hoped that bust
ness has prOfited by the obstacles en-
countered in the past, and that the
lessons will be utilized. Business
can no longer be frightened by a
sudden jar or shock. This means
progress.
Then, too, we are getting back to
a saner method Of living and think
ing. Speculation in fly-by-night
schemes has lost much of its old
popularity and in it's place Is a de-
sire to invest in good securities.
observation-disclosures is being shown in
a truer appreciation of dollars
value. And Of even greater import
ance is the fact that we have at last
reached the place where we are be-
ginning to realize that no artifi-
cial machinery can be invented for
avoiding the consequences of over
trading and unwise business poll
cies; that there is no detour on the
rough and even painful road Of re-
adjustment that we have been fol-
lowing.
But this is no place to stop. A
vital need at present is to aid bust
ness in every way possible. We are
faced by a peculiar situation just
now. With the exception of the hol-
iday trade and few other lines of
industry. this is naturally the dull
period of the year, and many people
have made up their minds that moth
Ing Is to be expected until later
This is a poor way to get any where
for 1t logically follows that If this
later" time fails to bring the ex-
pected developments, then this same
policy will be continued. It is easy
to give advice and sometimes diff
cult to know just where to start to
shove, but with this in mind we be-
lieve that the thing business needs
now is intelligent and constructive
observation-disclosures.
1t very frequently happens that
the most effective way to accom-
plish something is to take advantage
of the little things even though they
may appear indirect The day Of
"easy-money" has passed and into
its shoes has stepped a keen compe-
tition for business. To meet this
competition the so-called little
things" must be watched. Advant-
age must be taken Of every Opportu-
nifty as it presents itself, and not
only that, but we must go after bus
mess. 1t is true, business is poor
and results are hard to get, but it
certainly can do no harm to get Or
CARNATIONS back into the old-time
methods of good hard sales efforts.
The success Of companies and indi-
viduals will be measured by their
determination and a real honest de-
sire to serve the public.
Thrift is one of the master KEYS
that will open the way to better
business. Thrift and economy are
old-fashioned virtues, but coupled
with present day intelligence, a COM
Dlnation is formed that is hard to
peat. AS time goes on people are ap-
preclat1ng more and more the me-
cessity for thrift, and it is gradually
gaining larger significance than 1t
has held for several years.
There is need Of confidence in
present day business, and thrift as a
confidence builder stands in the
front rank. From the depositor with
his NEST egg" for a rainy day, to
the large corporation that largely
through thrift has, adjusted itself to
present conditions, it has no substi-
tute.
By thrift is not meant DENYING
ourselves the necessities of life. or
carrying it to the extent of miserli-
ness. We did, however, give riotous
spending fair trial We found that
this period Of artificial prosperity
could only be temporary, and what
we have passed through in 1921 was
the relapse that followed.
! AS we face 1922 nothing will help
more to carry us through the re-
mainder of the REIMBURSEMENT period,
nothing will help more toward good,
stable business and real prosper
ity, than foundation of individual,
corporate, municipal and national
thrift.