Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-12
JOBBERS MAY HOLD TRUMP CARDS
WHEN BUSINESS REEVES; MATTER
OF CONNECTIONS ASKED BY FIRM
Ry r.. Il. Weiss.D

by r.. u. Weiss.l
Are Your Jobbing Connections In.
tuct?" queries the North American
Lace Company. Philadclphia. In an nd.
vcrtiscment Of current business paper
/ campaign.
/ Should the answer be In the negative.
I the company honestly believes the mer.
/ chant may find himself In something
akin to a tight fix when merchandise
starts moving over the retail counter at
It's customary pace. The copy sum.
/ marizcs the situation this way.
Go over those facts again.
81. Retailers have deliberately
stocked less goods than they expected
% sell.
80. Manufacturers are making only
for orders in hand.
%. Every indication of substantial
business this fall--certainly better
business than the preparations made 10
take care OF Il,
The answer 10 this problem will be
the jobbor
Now. az always. the johber will be
the blk stabilizlng factor In the mer.
chandise situation-the one great 'mer.
chandisc reservoir
But even the jobbcr isn't overloaded
with goods. lie. too. took losses on
excess stocks a year ago.
He is preparing 10 take care Of his
customcrs-it's too much to expect him
20 prepare for those who may come
10 him.
So see To Il that your iohbing con
noctions are intact Just lct your job
Der know YOU expect him O. take care
of you later on"
Understand. the company II making
nu prophecies concerning return ~
boom times. As one advertisement ex.
plains
Merchandising In this country is
IKE Wall street Ia one way-whon |
things go right there's no top. when |
things look bad there's no bottom
Two years ago the country was IN !
the SO Top state; few months later |
everyone was crying about being over. |
oadcd with goods
Just nov the country IL In the No |
iottom' stage. a few months later there |
going 20 Dee some lively scurry.ng |
around after merchandise.
Don't misunderstood Us.
we are not predicting sudden ~
urn 90 boom times.
But this much We know -thc best. |
posted men are ~ the firm belief that |
business this fan viii be- much better |
than tho preparations now being made |
u take card uf H."
This seems ~ b, sound economic rca |
'Huiug II Us based on the general bus
mess policy ~ tho past year or more 1
Boo policy ~ buying less than one OK
s"ll-a policy followed no less hy /
manufacturers than by retailers sim /
here i> always floating" supply at /
nero hsudisr. n the manufacturer Ii,
practically cleaned out and the retailer 4
I'ldlng 900 the same direction. IL il not /
.ngicu fo assume that the iobb.r owns
bee only floating Supply And carr, |
ug Oh" reasoning Il step farther whom 1
business does pcrk up. regardless /
whether u be this fan OF wint,t. aud /
.cttilcrs find their merchandise Gun.
HAANAN ''.''' 'A.N.A WV ANAANAWNNf fAINIA IIN ]
The Same condition. isn't the iobloi /
with his limited stock. going ia be- a
HIrht for pcrsou
pf course. the condition does not. or
Nl u.'. h.Il gpud On al lines r.
riHhals dy"rusiug manager tor ~.
,.sth American Lace Company. how
over believes % is a certainty as far
a tho aD, industry is concerned What
more be- has based an. entire huS
ness paper campaign on his analysis
q the business future And as the
previously quoted plrccs - copy show
boz opportunity Geo exploit the whole.
saicr IN the advertising not putting
him Uu as an object - sympathy. but
rather iu the form 81 one who il dcs.
.u,d 10 ho mighty popular just 40 soon
is th, turn oomos-has teen utilized
with q Will
tn, following niece ~ copy. Appear.
ing iu September issue ~ week.
trad paper reaching dry goods ~.
.il,ts. Is gnod example OF how the
timely TWIST "a being injected into this
brief for the iuhbyr A. different
method of saving See Your Jobh.r.
Q Is alone worthy ~ study More than
hat though .s tho way 10 explains the
iobbcrs functions in terms % current
usiDcss conditions
There's q Real Tip BOB TSa; Jump In
Cotton. b. tho ntroduCtiun. and then
Cotton wahblcd around eleven CENTS
b. pound in the middle 20 Augaa-and
Practically mo- buyers
HThg TUESDAY after Taftar paV IL