The Monroe journal., 1922-02-17

ply, science, or anything else more
rapidly than he learns the English
language. There is something in his
observations. A great many success
full doctors, lawyers, merchants, and
preachers have mighty poor ideas of
correct English. This may be due
to several causes. Perhaps the fact
that the An,eriean people are such a
mixture OF different nationalities
speaking different languages has
something TO do with the general
mix-up Of the English. And. too. We
are a careless people. Very few of
Us speak as nearly correct English
as we know and che habit grows on US
until we actually butcher the kings
English without realizing what we
are saying. But the main purpose
Of the average American seems TO be
TO convey his idea and we are all
past masters at understanding bad
English.
Advertising's Aid 20 Business
Since beginning work in Monroe
about the first of January, | have OBJ
served very closely the general s.a-us
of things in the city. Everything
presents a progressive appearance.
The principal streets Of Monroe would
be q credit to a much larger city;
the schools and churches are far
above the average; there are beauti-
full residences and the stores are
well-kept. But there is one thing
that | haven't been able to figure out.
and that is why so few of the mer-
chants and other business men ad-
vertise in a regular, systematic way.
Il may be that business is fairly sat
isfactory and they don't think it is
necessary TO conduct systematic
advertising campaigns. but
| beleve they are making a mis-
take. Marshville has won the repu-
tation of doing more business than
the average town of its size. and |
have lived in Marshville long enough
to feel certain that it has been done
largely through newspaper advertis-
ing. Practically every merchant in |
the town looks after his advertising
as closely as he does any other part
of his business. Even the small
grocery stores have yearly newspaper
contracts, and they pull
the business. When the United Cash
Store Co. purchased a lot in a resi-
lential section Of the town and erect
I'd large store building on it. people
said they were fixing to ''go broke"
But Clyde Newsom believes in print
er's ink and he has kept at it in
season and out of season and the
United Cash Store today stands out
almost a little town of its own and
5 one of the biggest retail establish
nents in the county. When asked if
lie thinks newspaper advertising pays,
lr. Newsom replied: 81 wouldn't try
o do business without it." There is a
ertain amount Of business to be done
n the county and the towns and the
merchants that go after it are going
o get the lions share.
Ones Horn Must Be footed
Il want folks to talk about me-"
aid very successful business man,
If they can't say something good,
am willing for them to knock me-"
hat man has the idea, he knows the
alue of advertising. The easiest way
n the world to kill anything is tot
ct il alone. The quickest route to
for any business is to
eep its name away from before the
ublic. 1t is so with a politician, a ,
reacher or any other business or {
man-when he gets out /
{ the limelight, people soon for Z
ct that such fellow ever existed. | n
ome men know how to advertise !
themselves and they get just about !
that they want, while others just as /
get nowhere, because peo- I
lie don't know what they know them :
elves. Don't understand me to sug- /
est that a man should make a blow !
lg horn of himself, but there is such .
thing as being too modest and re- :
arved. In other words, "He that =
,oteth not his own horn, the same y
nall not be footed" certainly holds ,
ood in the business world. y