Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-17
PROSPERITY OF RICHMOND
STRIKES AD. CLUBS Chief
Macintosh Marvels ms He
Sees Fashion Display in
"South's Queen City"
MAKES ADDRESS HERE TODAY
Governor Trinklc, Mayor Ainslie md
Representatives uf che Leading
Civic Clubs and Organizations to
Attend Luncheon nj lIurphy's.

Tha: prosperity has reached Rich
mond was apparent to Charles Henry
Macintosh, president OF the Asso-
ciated Advertising Clubs OF the
World. yesterday. as he joined the
great Easter parade along the Boule-
ward. and narvcled a; the beautiful
display of DiNic's fashion.
People who are not getting what
they think is n proper return upon
their investment" he said. in CONVERSE
tion. at the jefferson Hotel last
night, have themselves TO blame. No
man can sit in the office of his cs-
Establishment with his hands crossed.
complacently smoking, and expect to
have tho people pour into the door.
looking for bargains. The successful
man knows better. and that is not u
secret for he pu-sues his method
openly and gives those who gaze and
wonder at his success ii demunstrt-
tion o. his methods. II the drcne-l
won't say drone, either. but If the
man whose business IS NOT what he
expects and longs for and who fails
to profit from experience or from
practical suggestion, would simply
reach out, wake up. go after IT. he
would soon see the dust and the cob
webs disappear
CIt.'s Leaders Mt Luncheon.
MIR. Mackintosh is here TO tell the
Richmond Advertising Club and its
guests some OF the secrets Of success
fui business, at luncheon of the
club at ] o'clock today at Murphy's.
Al this luncheon Will be Governor
Trinkie, Mayor Aiuslie, men promi-
nent in the business and financial life
nT pirl,., Nd 1.ti -
the leading civic clubs and organiza
tions. He Will not only talk from
the shoulder, and his shoulder is
pretty broad. but he VIII handle the
English language in manner to
cause his hearers To pay the sirictest
attention. For Mr.. Macintosh is
fluent and snappy. and the way he
hands out the language in mere con
versation augurs well for those who
have the luck OF being present at the
luncheon today.
THAT il is necessary to get up and
hust.," said Mir. Macintosh. OBJ
serve the iitney. No sane man would
think from the number CT iitneys
running through your streets. that
there is anything in ii for the indi-
ridual But when you pause for a
moment and glance over the array.
you viii observe that there is some
hustle and snap in each driver. The
man with the most snap gets the
business. Whether. as an itincrant
seeker Tor a living, business proves
permanent in this respect, is a moo,
question Of the highest character. Bu,
while the running is good, II is the
man with the push who makes botl
ends meet. observe the jitneurs have
no systematic course which they pur-
sue, and this would. OF course. mill
tate against success in a regularly
organized unit OF activity. Yet i, is
an humble illustration of the thought
that 10 set results one must pursue
the opportun!ty-and catch up with
It"
Combination BrInEs Results.
IL IL not necessary 10 make a big
morse all the time TO announce one =
approach, Mr.. Macintosh said big
noises amount TO very little some
times. Truth. service and system go
hand III hand, and Il combination like
that usually brings results.
Greatest results come from friend
~ relationship between statesmen and
customers. Many customers spend
many minutes In stores looking for
the salesman best known To them.
Some statesmen, with the two-folG oh
1ect o; serving the cStahli shmcnt and
himself by Corrai.ng regular Gus
toners and holding on 10 them help
In the genera! prosperity OF the place.
customers. in going sS.t6 augcstab-
lisilEneHt, seek the salesman OF their
acquaintance. Ergo the statesmen
should as unit, cultivate aIEcncral
aVpuhIhta nccship. and all Statesmen
shoElC nav" the cause OF the cStub-
Hshmeni at heart by giving the glad
hahd 10 every customer or prospcc,
VINO enters the portals"
Mr.. Mackintosh viii cndeavor 10
number OF valuable suggestions To
oner AZ the luncheon toda y--sono for
me salesman. some FOR the heads of
,he dspartn"nt and some for the pub.
Nv "a" ultimate consumer. He has "A
le" things 10 say TO the guests Of
INC Advertising ClUb. VINO embrace
nI"'I "' IN" leaders in civic move
MthlS. and mis- thoughts come as IN.
resu OF profound study OF eco.
homie sociology ana psychology Ss
wei! - ph!lOsophy:
To Give Practical Hinr..
ma! h' "H!e 10 hand out Il fcw
practical nints and suggestions !,
'"NetN"T 4T!nk!e. the head OF the biz
CORPORATION. 70 Mayor Ainslln ,n.,',
hser Of another and equally as a.
poitani concern, and 10 the l.Sse,
io!H' me president Adams. Of IN.
soard OF Aldermen; President ;oy.iI
.! INC 'o'ninOn Counc!! ana IN. Son.
ators and members Of tn. uous. g,
oH'csat eS there IS no secre, to sue.
''' as 40 an 'll'i bpok. But a lc'
Or pe"plc overlook llttlc ;hturs ~,
ht.!o Things grow into big ones
Mr MHchintosi wu l.ndeavor n
sho" the '.Eht road toward briucfnY
an"ut c"-opcrutiou between sales.
man proprietor ana the public. a.
mas been showing these things =
icaoihS business and public peonl. al
over INC country durini, swcopinr
tour. which mas taken him into lhirty.
nVe states and several hundred ci,ics
AS president OF tn. Associated Adyar
using clubs OF the World. he mas hnc,
oihcia ~ visiting the loca! clubs {,
his jurisdiction. u
~ ms Is A!s first visit TO Richmond
nc says ne is coming again II. wa
escorted from the station y.sf.rd.,,
by President K. II Thomas OF Nh
richmond Advertising club. ana wa
given an automobile view of In, eff,
nurihg the afternoon He cxprossc
some amaZement al the architec,un,
beauties Of tn" city, both in tho resi-
Genital and business sections. n
enjoyed a ride along Monument Ave
nue.. the Boulevard and through Hyr
Park. Broad street. he said. s,6o
lar ahead OF most Of the retain thor
oughfarcs in the country.
The Richmond Advertising CI,
VIII have number of notables a