South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-06-08
zoo SPEAKERS WILL
TALK AT MILWAUKEE
ADVERTISING MEET
Largest Number of Speakers
Ever 10 Address Conven-
ton IN City.

-
MILWAUKEE Wis. June The
largest number OF speakers ever
brought 20 a single convention ia
Milwaukee. Of national and interna-
tional reputation. to,allng 200 pro-
mineut men. viii address the Asso-
Glazed Adertising clubs OF the world
in their convention here June il 10
-. inclusive
The convention will be broken up
into departmental sessions rather
than general meetings. K IL III the
departmeutals that the men who
make business move. Will exchange
views OF a given set Of conditions, IL
was said BY Homer J. Buckley. chair
man OF the program committee.
Two OF the departmentals which
VIII play an important part IN the
gathering viii be those OF church
advertising and community adver-
Using. Leading civic workers
throughout the country VIII address
these meetings.
For the general program sunday
afternoon. June II. the principal
speakers viii be SIR Charles Higham.
member OF parliament and a leading
advertising expert OF the British en-
pire. also DR.. Charles Aubrey Eaton,
president OF the American Educa-
tionaI association.
AT the Monday and Wednesday
general sessions the discussion viii
center around the power OF advertis-
ing to move the $50 900 600. 900
worth OF manufactured and farm
products in the United States and
the vast amount OF world products
Conference on Pan-Amcrican trade
industrial advertising. the education
al work OF organized advertising and
the vigilance work or truth-in-ad-
vertising. notwithstanding organ
nations and the women's advertising
clubs Will be held In departmental
session.
The Agricultural Publishers asso-
citation will discuss what advertising
can do for the farmer and the rural
community The speakers at this
session will include Gov. S. r. Nc
Kelvie OF Nebraska, Henry c. Wal
lace, secretary OF agriculture: Eu-
gene Meyer. chairman OF the war fin
ance corporation: Arthur Capper OF
Kansas and F. NJ. Meredith. former
secretary OF agriculture.
c. d. McCaw, known as the Ken
lucky farmer preacher e legislator,
will address one Of the strongest de-
partmentals. that OF the Associated
Retail Advertisers.
Horace Wade. the boy novelist. re-
porter and ad writer. fourteen years
OF age will speak Tuesday afternoon
on Getting Under Boys Skin
Frank Irving Fletcher. New York,
Will be the principal speaker on the
retailers program Monday afternoon.
The National Association OF News
paper Executives viii have as speak
ers. L. J. Boughner. Chicago Daily
Ne.-s. George VI. Burbach, ST. Louis
Post Dispatch: b. L. Chapman, New
York World: NJ r. Foster. Houston
Chronical and Frank r. Carroll OF
the Indianapolis News.
The Church Advertising depart
ment has on its program the follow
ing speakers. Bishop Thomas Ntch-
olson. Chicago, the Rev c. ". Mac
kenzie. Grand Rapids. Mich. Rev.
Robert Stansel Milwaukee. Rev. w.
l.. Young. Bever Dam. Wis. r. A.
Turnquist. Milwaukee Journal; T. =.
Carroll. advertising manager Of the
Indianapolis News. Rowe Stewart OF
the Philadelphia Record; A. c. New
never New Orleans Item; Rev. w.
2. Barton. Chicago. DR.. Charles Nc
Anime. New York. Rev. +. r. Eliot,
Kansas City: Rev 2. r. Hill, san
Antonio and Rev r. II. Case, of
Chicago.
The Pan American association.
which will be In session Tuesday
morning. is 10 be addressed by " A.
Austin. Baldwin Locomotive Works;
Z x Rhines. New York and Or.
Julius Klien. director of foreign and
domestic commerce, Washington.
Discussion OF municipal appro-
priations for advertising tourist and
auto camps as a community asset
and advertising medium and the in
ter-relationship OF towns and country
life is to be taken up AT the session
Of the Community advertising de-
partment. The Financial Advertis-
ers' association will have bank ofiic-
ials from all parts NJ the country TO
discuss wider publicity on financial
and investment problems.