Arizona republican., 1922-06-04

it changed frequently and what of
the standards of the personnel of that
selling organization? Has the manu-
facturer been careful and consistent
in the selection and enfranchisement
of merchants of high caliber, finan-
cially solid and of high character?
| THE answers to these two first
essentials will largely make the third
| essential, the question of price, very
simple process. After disposal of the
first two points, the prospective buyer
can easily determine how much
money he has to invest in a motor
vehicle.
| These three essentials will leave
| little else to be considered. A thought
concerning the number of products
] that are offered in various price
classes will convince some of the
| first time prospects that these three
| points are the fundamentals.
| TN one class alone are 66 cars re-
| failing for $500 or less. Forty six
cars sell for between $1,000 and $1,000.
Twenty sell for $1,000 or less. Thirty
eight are priced between $1,000 and
s., 900, and thirty seven between ST.
900 and $4,000 1t is surprising per-
| haps to note that in the price class of
! $4,000 and more, there are thirty-one
products
Price Not Big Factor
Various claims are made as to the
percentage of all the business that
can be credited to certain products.
The fact remains that where there
are so many to choose from the pros
pective buyer can well pick his price
class as the least consideration.
"The National Automobile Dealers
association does not pretend to be the
judge and jury, determining who shall
be designated as the dealers who are
entitled to confidence. Nor does it
attempt to dictate how a merchant
shall run his business. But the di-
rectors and the executive staff of the
national association do know that the
prospective buyer and the motor ye-
hicle owner are deeply interested in
some of the things here mentioned.
Through the work that we are carry
ing on, we propose to make it possible
for the merchant who is entitled to
the confidence of the motor-buytng
public, to say so and make the public
understand why. 1t will be generally
found that when the prospective
buyer has chosen his merchant we'll,
he will also have made it easy to Sc
lect the particular product in the
particular price class in which the
prospect is normally interested.
with this in mind we are carrying
to every large and small city in the
United States, the story of the One
of Thousand in the knowledge that
there are enough big. high character
merchants in the automobile retail
ing, to correct a number of things
about which the buying public has
complained We are not reformers.
But there are a great number of
really good men in this business who
have been handicapped by the fact
that the market was wide open and
the public would buy anything. The
merchant who conducted high grade
business did so at much greater cost
and much lesser profit than the dealer
who did not. Consequently 1t has
been possible, through feverish buy
ing period, for great many things to
grow up-indifference, insolence. dis
courtesy, slipshod methods of all
sorts. These must be eliminated. BY
encouraging the public to take its
business to the merchants who have
something definite to offer besides a
readily saleable vehicle, we believe
we are working in the interests OF
both the buyer and the seller