The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-06-10


NATION /, PIBL1I
time sn1oothed out All iltisss
and turned the matt ter over ~ Inc Fsalse
american Smell z nd y sfinalnta
Company
Esss This company estabi ished g
Esmaltsr al Perth Amboy5 and hand
Ied the GRE 80 well y that az higher
trade Of tin4 was produce I'M IN an
IN the Straits Settlements n n
value OF the output OF this. ne s'sS :, a !.
dustry1 iss estimated at III MI
lion dollars a year Z. .g
Another sattache secured an.
er for million dollars worth 11 OF OF
cotton In China. Still another p l
cured an order from Russia LOT
forty thousand bales OF cottca q an -
nuafly for five year perioo.. .
This department OF comnerice -
more than a sales department, q 4
advertises American trace
exhibition OF hardware wnlch tou..I
ed the country a few years az
was prompted by this department llel1..z5
1T showed samples OF Nv wv 2.
used in different parts . OF. ena
country and gave data concerns .,liil.!'
prices, cost of shipment, Pachi .tis=5
duties and so forth -
The bureau also sends men 70 -
st,1f3v foreign markets and market
ing conditions, who then CONFER
nersonaiIy with the manufa cturets-
The bureau is conducting an edu !, ,
cational campaign on the value OF
ernort trade and how to get Il ana
keep it. 1T is getting results ahd
that is the thing that is v1taIly5 IN ~,
,nortant to Uncle Sans commerclaAt
extension plan
II will be seen from this thaL
the bureau is doing very sfssha ~
work in promoting commerce pc
tween the United States and ottet
nations. It's purpose is good an
increase in efficiency should pc
: - Firms Aid in Work.
The work Of stimulating trade
must not be left to this bu;eaE
alone, however 4;
Large companies should senc d
rect representative to the nations j.
receiving their goods. that the ln"i
vidual needs of their customers
NAV be learned, so that IN turn
their products may be adapted q
these needs. They should MAKE
A study of the preferences Oh tn
consumers and cater to men
wbims. They should inspect con
ditions of goods, on arrival ana =:
port the best methods OF pachlae
and shipping to enable g90us -
arrive on time and in good cons :
rannrf 1ltGT1
tons and exchanges necessary aA'
or tie product has been tested,
This agent should help create Z
demand for the goods held in st'c"
nv the foreign merchant. am ~
should be considered. not as a PEI
SON upon whom to dump products
Int as a partner in business SINAI
comUanies, of course, should se.t-l =
samples and advertisements i
self evident from this tnat Ver:
wholesome results would CONS
from so positive course OF Gem
mercial Advertising
However, commerce, like every
thing else must be conducted on
mutual basis. BY that we NEAR
here that the United STATES, III Re:
ATTEMPT to solve her commefclal
extension problem, must not ori'
be able to give but must also %.at>e
Commerce is based upon an s&
change of products Society - 50
constituted that no one l1Veth uhtt
himself alone" The United states
bv virtue of this fact, is not II !
position to produce and export
with out receiving and importirs
! otherwise, the world would oeco,ns
unbalanced with all the weigh. 50
ing enc way.
The Law OF Equalization demands
that we import extensively if W.
wish to export extensively. Shoult
other nations buy from us alont
and we not from them, after a tlLr
| they would not be in position u
purchase our goods. Thus our corr
merc;al policy, to be extended de
pends< not only upon how much ~
sell but also upon how much W
buy. The more we sell the more
we must buy and vice versa
Import Many Things.
The question in the minds oil
some NAV now arise, should We
encourage buying merely for the
sake of selling? This question
can be answered negatively We
don't need to do this sort o.
thing. There are many things we
| need which we DO not piouue
at least, in quantities sunlclen
for our consumption
We import. out OF. pure neces-
sity, sugar, hides, chemicals, cot
fee. rubber, silk, cotton goods
fax, hemp, wool, dyes, linen
fabrics, silk goods, jewelry an6
other precious stones, teas ano
/ Spices Many of these Things are
nroduced in the United States but
only in small quantities when
COMPARED with the demand fol
them in our country.
Another very probable question
arising out of the part imports
have to play in commercial eX-
tension is: what should govern
our distinction between the ma
lions from. whom we should pur-
! chase our imports? Should 8
large, powerful and Influential
nation be given the preference
4