Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-05-29

HARPER COOLEY herself to stoop to
, coquetry with him, or with their clients.
he often boasted of this sane attitude
I of hers and told folks that there is and
should be no sex in business.
THAT is. he thought that he thought
: all of these things. If You had
asked him II he admired the brainless
happer he would have scorned the idea,
i and pointed with exultation to his
partners cool head and sensible tailored
clothes and efficient methods in work.
4 Net his social friends were fluffy,
:. silly girls, tearing through useless
ing of business. preferring to be idle.
nnd graft on men for their pleasures.
One. of these came into his Office
one day. holding up silly Pekinese
pup for him to caress. She was dressed
in extreme style, and acted a grown
baby, simpering and cooling after the
manner of her kind. Kate, the business
girl, was amazed to see the young
man apparently charmed with such alb
surd shallowness. 1t cut her to the
heart. She had idealized him. She
saw that the other girl really was no
fool. but extremely wise in the old
Il.
She was angling for q big catch and
she used weapons as old as the first
vampire who seduced the senses.
Kate was sick at heart, but she had
level head. and suddenly decided that
II those were the arts tnat created
Z love. she would take hand in the
/ game. using the old feminine tactics.
For she loved the man, but he was so
accustomed to her that he regarded her
with no rose light of romance.
Being an expert advertising woman,
Kate knew that one must "sell'' the
client by boosting the wares and show
ing then. to the best advantage from
the buyers standpoint Very well. il
aappers were what he wanted, she
would be happer and advertise her.
self q bit.
+ A LII this is in comedy that is play :
1Aing on Broadway and was written
by woman. The Advertising of Kate
b may seem gay and amusing. but its
I psychological problem is the greatest
one that modern women have 10 face.
k Shall highly educated, brilliant.
sensible girl descend to the methods
and dress that captivate the male sense
and turn mems heads till they declare
themselves ready TO die for the fair one ;
Is II not rather degrading to set a
trap by wearing gauZy gowns that ex-
pose ones anatomy beyond all modesty
and by resorting to tricks to overwhclm
mems better judgment and play upon
their passions: After being captured.
will not the husband react and cherish
q secret contempt for the wife who took
>Ssa >Ssssar%s means to obtain permanent pro-
The heroine was very lovely and she
drove all the men TO distraction. She
beat the fiGpper ut her own game be
cause she knew the points OF advertising
campaigns and used them to boost hel
own goods. A millionaire was crazy
\ over her, and the young man she love,
was wildly jealous and all was pro
crossing finely from the standpoint o
catching husband. Her rich aunt haC
provided background Of magnifcen
and romantic country home
But suddenly Kate realized that sh
y was resorting to low methods. He
partner had known her for years an,
admired her good points. but il tool
gorgeous and indecent costumes an,
slly coquery to land him She wa
the same girl. but only now did h
want her, A thrill of disgust and self
contempt asitnted her. She reacted ii
horror.
EtWlif should men want the happe
W type for wives and companions TO
life,
She explained TO him that womel
are more civilized and two centurie
ahead of men in that they are no
blinded bv fnery but choose their mat
for himself Men are fooled by fashion
end show, but women are selecting
man for his qualities. for himself. o
Z course. Kate did marry, for they wer
greatly in love. But women are ask
inE. men when they Will choose tn