The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-10-08
BUSINESS PLANS
Bring Big GAIN
TO N, E. c. SOUTH
DR.. Ashley Chappell Inangur-
ates Methods at Broadway
That Revolutionize the
Entire System,

ElllIt lDycIChi'
Not so long ago, affiliation Oh "oi"
"business" with church was an un-
thought of phrase. But with the chang
ing of the times, there has come in'o
rroninence a progressive attitude III
"church business" which is being yer!
prominently displayed in the acltNI
lies of the men in charge OF the al al
of the Broadway Methodist church 0'
Ardmore. ai
10 one unfamiliar with the cohui-
tons. a perusal OF the workers III Ia.
office of this church would at lils'
sight hear belief that It was an aui''lh
istratiVe organization conducting t"e
affairs of an everyday commercial 90
tablishment. 1t appears thal wy
with its busy force clicking away Oh
rvpewriters, answering telephonee c'"s'
debating letters on lndustrlousF az
tending to many OF the other details
which are required in business iran
sactions.
Results Are Apparent.
The duties of the workers I'm TINS
",hurch business" are as numerous
a, are those OF any other large Or
sanization. The results Of placing the
church on a business basis is fea"li!
seen by the remarkable growth "hicr
congregation has enjoyed since l's
business pastor Dr. AshieE Oh"P'
rcll. took charge.
DIR Chappell is q native Tennessean'
and is now serving his third year in
The Broadway Methodist pastorate'
Since his arrivel here, the attendance
If all seasons has been remarkaoN
large and the progress attained III
g, me lines has been little short OF phe-
nomenal. A gain of $50 members has
been realized during the three years
and the membership now totals looV'
The salaries of the pastor and his as
.,s,ant fhave peen more than doubled
turing that period.
Begins II Years Ago.
DIR. Chappel commenced his MINIS
trv in the west Texas conference IA
rears ago, and has steadily grown IN
demand and popularity. He is regard
ed as an "al round good fellow ana
a mans man. Fraternal gatherings
gre keen for mis- attendance at social
affairs, and the commercial clubs ana
civic organizations frequently seek his
presence, particularly when they are
in need of an entertaining, peppy
speaker" Last June DR.. Chappell re-
reived the degrees of Doctor of DIVINITY
nj Wilmore. Ky. DIR. II. c. Morrison,
president of the college conferring the
degree was quoted as saying that "Dr.
Chappen is one OF the brightest. brain
lest young men in Meethodism."
Advertises Systematically.
Some very good features are noted
in the progress which the Broadway
Methodist church has enjoyed. One
of the most prominent Of these is its
system of advertising and publicity.
Various forms of advertising are EN-
ployed in manner which has always
brought results. In addition TO using
the courtesy extended all churches for
in Sunday editions of the
local papers, the Broadway church pays
for q great deal of its advertising in
this form. Special display advertise
ments are used in the papers for spec
ial occasions. such as Easter, Children's
day, Mothers day, etc.
Bulletin Board Feature.
The real feature of the advertising is
the weekly bulletin board, which is
hung on a pole at one Of the street
on the busiest thorough
fare OF the city. The Broadway church
board is not one of the old.style black.
boards. which in many instances are
regarded as an eye'sore and bear an
Lnattractive appearance. on the other
hand. IL Is an attractive poster made
to.order each week by 4 local sign.
painting concern. and carries an in.
dividu0l announcement concernig the
sermon which is 10 be delivered the
following Sunday. Passersby can.
not help but notice the sign. due TO
The unique position which Il occupies.
1t j. placed In position every Friday
and removed early Monday morning.
For this reason. its appearance does
not get monotonous
Music Means Much.
By the methods OF advertising and
special musical attractions offered by
The Methodist choir under the leader.
ship OF Mrs. y. c. Wood. and the high
type OF discourses delivered by DR.,
Chappell, the church is filled to capa.
city at almost all services. Even dur.
ing the summer months, the attendance
did not dimlsh. When the hot weather
put In an appearance. DR.. Chappell and
his assistants got busy. Telephones
were used letters We're dispatched in.
d,vidulally to the members, the bulle-
TIN board was in evidence with strlk.
ing announcements, and az result,
record attendances were reported dur.
ing the sweltering season During DR.. |
Chappelrs absence on vacation. Rev.
Cochran ably filled the pulpit.
The growth OF the congregation has |
necessitated larger quarters. and q
new church. which will be one Of the |
finest structures of It's kind in this sec
tion of the state when completed s
how In course OF construction.
unUun IN ny NAT