davidaulloa/AmericanStories huggingface dataset:
Okolona messenger., 1922-08-10

advertising was told delegates Of
the Northeast Nebraska Editori-
al Association at a recent meet
ing at Norfolk, Neb.. by S. G.
haywood, a pioneer clothing
merchant of Norfolk. recently:
"The most difficult thing to do
is to show a direct result from
advertising. 1t is so seldom that
purchaser comes into your
store and says, / saw your ad,
or in any way makes reference
to an ad. OF course, special
sales and extreme price cuts
bring immediate response, but
our really best advertisement is,
seldom mentioned by our custom
ers. Sometimes it is hard to
keep your courage and spend
your money. Right along these
lines, have known business
men to spend their money for
advertising when they would, |
think, have been better off had
they kept their money.
All advertising is not good
advertising by any means. |
have always been a believer in
advertising, and have been a
liberal advertiser. | have al
ways tried to get my moneys
worth, I've never taken an ad
because it was cheap but with
all the care | could give, know
that I've spent lots of money on
so-called advertising, some of it
would have been better off had
used the money to prevent the
ad. One of the things | like
best is premium advertising. |
think I'd rather have no ad at
all in your paper than a poorly
set up ad; a poorly set up ad
makes my store look poor. If |
advertise in a paper that | think
cannot properly set up our ads,
his copy is mostly cuts; it's hard
for him to go wrong with cut.
Il am spending more money,
that is a larger per cent on ad-
vertising, than | ever have in
the past. Years ago ad-men told
us that we should spend about 2
per cent of our sales. At that
time l didn't do it. Today the
opinion of the best advertising
firm that know of advocates
the spending of 5 per cent of the
sales, and you are not to include
the salaries of the men or the
Office help in getting out the ad
vertising of part of the expense.
/ come nearer spending the 5
per cent today than ever did
the 2 per cent Of years ago, and
/ believe it pays.
Il have a budget and we run
as close to the plans laid as we
can. A budget must be elastic.
We apportion our allowance as
well as we can twice a year and
we are learning to apportion
closer and closer right along.
ITO get the best results from
advertising one must consider
the class of people that would be
interested in the article you want
to sell, then seek the medium of
reaching them. Inc weekly
newspaper covers a field of its
own; for various reasons it is
more highly appreciated by its
readers than the daily. think
some of you editors of weekly
papers hold yourselves and your
papers too cheaply. The politi-
clan, who is the keenest adver-
tiser we have and who generally
asks for the most advertising
for the least recompense, GER
tainly has a high appreciation of
the value of advertising" Pub
Okolona messenger., 1922-08-10
an stncIt

Mrs Newrlche~Iye always want e
my husband to be done in oil.
Mrs. Newpoor Poor John was don't
IN oii last month md we've hGdtn sel
the car and mortEnge the house
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
One Punch in Nose
Mars Perfect Day
OF 100000 at Coney
Lone "while Hope" Swings
as Doctors Auto Brushes
Him: Life Guards Rescue
Girl: ? Nymphs Routed

Three hundred thousand persons
took advantage o. the warm. sunny
weather which prevailed yesterday and
iourneyed 10 Concy Island. No one
was drowned and no one was hit by
an automobile. The only casualties
were the submersion 81 young woman
while in bathing and the punch Df.
Nathaniel Carlin received on the nose.
The girl who came 70 griei m the
water was Florence Jones. eighteen
wears old. q telephone oneraior. OF s'S
East Fifteenth Street. Brooklyn. Sne
was caught by the undertow AZ SEASIDE
Park and was taken out beyond her
depth. Life guards rescued her.
man who described himself 70 me
police as Murray BirnbAum, twenty
three years old. % AS Hendrix street
Brooklyn. IL said 10 have supplied the
motive power Tor the blow ieat landed
on DR.. Carlin's face. The physician
who lives AZ 1926 Mermaid Avenue, was
driving in his automobile along MeI-
maid Avenue. Brnbaum was attempt
iur TO cross the street and Dr. 'arlih
missed running over him hy rev
inches. when ne discovered tnht ne
was still alive Birnbaum hit the pnys'-
clan. The police arrested him ana ne
was charged with assault.
About the same time policeman
vas pursuing two Young things VINO
had sauntercd out upon the beach m
verv light blue one-piece bathing SUITS.
rhe pstrolman no sooner saw them
than he let out a roar and commenced
70 run. The girls ran, too. and Jumped
into an automobile that was waiting 10
take them away and escaped.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
, Children Hurt in Fall
Roof of Mushroom House Caves
i'm Under Their Weight

The top OF a mushroom house when
is level with the ground. caved IN at
Crystal Lake. Eagle Rock, West Orange
Is. J.. yesterday when five children
raced across il. They fell twelve feet
with the collapsed roof
Policemen we're called from the sta
ton four miles away and got them out.
Margaret Cronen. fifteen years old. OF
43 Cherry Street. West Orange. was
found 10 be suffering from conclusion
Of the brain and internal injuries.
william McCauley. fifteen. o. 20 kings.
lev Street. West Orange. was injured
internally Both were taken 70 the
hospital
The other three who were eutombed
n the mushroom house escaped with
bruises. They arc Charles Drew, six
teen. OF 1874 Park Street. Orange. and
Anna and Irene Kingslsnd. thirteen and
twelve respectively. Of 100 Watson Ave.
nue., West Orange. The accident caused
excitement among the 5000 persons al
the amusement resort.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
Witness Against Hoey
Shot by Taxi Gunner
Pair i'm Machine Open Fire and
Wound Man Who Helped
Conyicf poIiccman's SLAYER


Timothy McIrney. fofty-three years
old. a laborer living Al i6i Eleventh
Avenue. who played a prominent part
a. witness in the conviction Of VIII
lam Hoey for the killing Of Patrol
man Daniel Neville. was shot
early yesterday morning by two un-
identified men. who sped away in a
taricab before the arrival OF the police.
The injury was slight and he was
quickly discharged from the French
Hospital
According 10 IN, police. Melrney vas
in the vicinity Of b52 West Thirty
ninth Street early yesterday morning
with some friends when two men drove
alongside in taxicab. The machine
came 10 stop few feet from
MeIrncy and both men in the taxi
drew revolvers and fired, the police
believe a party was IN progress -
$50 West Thiriy-ninth street. and with
the shots the music ceased and the
guests trooped into the street Inc
,axicah with Mclrney's alleged assai u
ants drove away a. the crowd gath
cred.
The police are convinced that the
shooting was done by some one VINO
wanted 10 kill Mclrncy for having tes'
titled against Hoey.
Patrolman Neville was shot ana
Killed in a truck parking space In west
Thirtv-ninth street IN August. lszl +.
Hoey was later arrested. convicted and
sentenced 70 from twenty years to liie
in Sing Sing and is now serving his
term.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05

az them very hard. and then all over
him crept those funny thrills he had
FELT when he had hrst heard the
drumming Of the stranger He knew
without being told that those ewes be-
longed 10 the little drummer with
whom he had been playing hide-and-
seek 90 long
Whitefoot held his breath. He was
30 afraid that those eyes would van
ISL. Finally he rather timidly jumped
down from the log and started toward
those Two soft eyes. They vanished.
Whitefoot's heart sank. he was tempt
ed 20 rush forward. but he didn't. He
sat still. There was a slight rustic
OF 10 the right. A little ray Of moon
light made its way down through the
branches Of the tree just there and
in the middle % the light spot IL
made sat a timid little person. II
seemed 20 Whitefoot that he was
looking AZ the most beautiful Wood
Mouse IN all the Great World Sud
denly he felt very shy and timid.
"Who-who-vho are your" he
stammered
Il am little Miss Dainty" replied
the stranger bashfully.
Right then and there Whitefoot's
heart was filed so full Of something
that 10 seemed as II 10 would burst.
Il was love. All in that instant he
knew that he had found the most
wonderful thing in all the Great
World. which Of course il love He
knew that he just couldn't live with
out little Miss Dainty
copyright, 1874 ~ T " BurgssD
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
Mans Watch Found
On HoldupSuspect's
Back Collar Button
Theater Property Man Held
in $4,000 Bail as One Of
4 Who Attacked, Robbed
Auto Man i'm Doorway

Patrick Connolly. twenty-seveD years
old, who described himself as a the
striesl property man. living At 279i
Eighth Avenue. was held in $4,000 bail
FOR examination Tuesday by Magis-
trste George ". Simpson in the West
Side Court yesterday on a charge OF
robbery. The complainant was James
j. Dunn, an automobile demonstrator.
Of 90 West i03d Street.
According 10 the story told in court.
Dunn had accompanied girl home
from a party and reached her home.
692 Tenth Avenue, shout . a. m. yes
terdsy. While waiting at the door I'M
til his companion had time 10 reach
her apartment in safety. four men
came UP 10 him and ordered him 70
hold up his hands, Dunn said. He saw
no weapons. but as they we're all
husky, he held up his hands and they
took 81 in bills and 81 in silver from
his pocket, according 20 his story.
While two OF them walked away. the
other two took his watch and chain.
diamond stickpin. a silver cigarette
case and a silver watch fob valued al
500. he said.
As soon as the first pair we're out
Of sight, he tackled the two that were
left, Dunn said, and succeeded in re-
covering the cigarette case and fob
before they disappeared in a nearby
hallway. BY this time Patrolman
George Meyer. OF the West Forty-sev.
enth Street station, had arrived. Dunn
and he went 10 the hallway. but could
find no trace OF the robbers. They
returned 10 the sidewalk and waited
in an sreswsy. Later Connolly is said
to have come out OF the front door
OF the house adjoining the one he en-.
tered and was placed under arrest b,
the policeman. Dunn identified him
az one OF the hold-up men.
Connolly was taken 70 the West
Forty-seventh Street station. protest
ing vigorously that mistake had beer
made. and saying he knew nothing o!
the hold-up. In searching him IN,
policeman took of his coat and sale
he found Dunn's watch hanging on III,
collar button AZ the back Of Connellvl
neck. The prisoner asked for an ad
journment 70 get counsel and wa,
granted until Tuesday morning.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05


WASHINGTON. June f-ro-night the
air pressure AS high over the Atlantic AMI
Pacific coasts AID local over The region
between ~ Mississippi River ana the
PaclNc with The maximum depression ~
the barometer over the weatern Canadian
provinces
The Temperatures have risen sine. sstuf-
day over The Northern states and ths grsst
central valleys and warm weather con
fIrIea IN the NorthWsai The weather ms
become somewhat cooler ln fhe south A.
lanflc states There have been local rains
within the last tvenfy-four hours IN New
England and the Atlantic states south "
Maryland. Alabama. western TeKas and
upper Michigan ln al other paris % The
country fh- weather remained fair The
, oufiook q Tor continued fair weather Mon
day and Tuesday IN the north Atlantic
states The lower AXE region. the Ohio
VALLEY. Tennessee and the east CUR states
and ur-~ttied weather and showers Monday
and Tuesday IN fhe south Atlantic states.
~ The middle Atlantic states there VII be
local shower Monday ard fair weather
Tuesday No important temperature
OF the country durlng The nsHt fofiy-e,shi
hours
Forecast BY DistriotA-Earern Nsr York
and southern New Engiard-GensTaiiy
far Monday and Tuesday, mild frmprIa-
tore
Eastern Pennsylvania ana S-w rr-s~Y-
Partly cloudy. probsbiy iocai showers 10
scsth Monday Tuesday fair. miii tenn
rfratufe
Delaware and Maryiand-Ci0udy prob.
shly showers Monday. Tuesday fair mild
Temperature
Western Psnnvivanis ard Western Nsu
YoIs-Generaily fair ana warmer Monday
and Tuesday.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05

-Whitefoot the Wood Mouse.
10 was a wonderful game Of hide.
snd-seek that Whitefoot the Wood
Mouse was playing in the dusk Of
early evening. Whitefoot was "it" all
the time. That is. he was the one
who had 70 dc all the hunting. Just
whom he was hunting for he didn't
know. He knew il was another Wood
Mouse, but IL was a stranger, and, DO
what he would, he couldn't get so
much as glimpse Of this little
stranger. He would drum with his
feet. and after a slight pause there
would be an answering drum. Then
Whitefoot would run as fast as he
could in that direction. only 20 find
no one al al. Then he would drum
again, and the reply would come from
another direction.
Every moment Whitefoot became
n ore excited. He forgot everything.
even danger. in his desire 20 see that
little drummer. Once or twice he
actually lost his temper in his dis
appointment. But this was only for
q moment. He was too eager 10 find
that little drummer 10 be angry very
long.
AZ last there came = zine when
there was no reply 20 his drumming
He drummed and he li.tened, then
drumms6 again and listened. Moth
ing was 70 be heard There was no
reply. Whitefoot's heart sank. All
the old lonesomeness crept over him
sgain He didn't know which way 20
turn 10 look for that stranger. When
he had drummed until he Was tired
he sat on the end OF an old log. a
perfect picture OF disarnointment.
He was so disappointed that he could
have cried If il would have done any
good.
Just as he mad about made up mis-
mind that there was nothing 20 do
but 70 try 20 find his way home his
keen little ears caught the faintest
rustic Of dry leaves. Instantly White
foot was alert and watchful Long
ago he had learned 20 be suspicious
OF rustling leaves. They might have
been rustled By the feet OF an enemy
stealing up on him. No Wood Mouse
who wants TO live long IS ever heed
less OF rustling leaves. As still as n
he couldn't move. Whitefoot sat star
ing AZ the place from which that
faint sound had seemed 70 come For
two or three minutes he heard and
saw nothing. Then another leaf
rustled a little bit 70 one side.
Whitefoot turned like fash. his
feet gathered under him, ready for
long jump 70 safety.
Al frst he saw nothing. Then he
became aware Of two bright, soft
little eyes watching him. He stared
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
Church TllrOngs
See 2 Shot i'm
Pistol Battle
New Rochelle Detective
and Auto Thief Suspect
Wounded in Exchange of
Bullets on Main Street
Big Crowd Views Fight
Fleeing Man Is Caught;
Said 10 Have Had Keys
to Open Car Locks

Tn. Sunday calm Of the church
going population Of New Rochelle was
shattered by = pistol battle in the
main streets yesterday morning, lead
Ing many persons to believe that new
development in the Ward case was IN
folding under their eyes. The shoot
ing took place opposite the home OF
Palmer r Tubs. member OF the Board
or Police Commissioners Of New Ro-
chelie and a figure In the Ward case.
A hunt for automobile thieves
brought on the fracas just as the fash
lonable congregations OF the First
Christian Science Church, St. Johns
Methodist Episcopal Church and the
salem Baptist Church were fling in FOR
The morning services. The three
churches are situated in the neighbor-
hood o. Locust Avenue. Clifton Place
and Main Street. Several automobile
.hef,s had been reported recently, 50
Chief Of Detectives John MCGOWAN ana
Detective Gerard Blums, newly promo
ted from the police force, went TO this
neighborhood with the definite inten-
ton % watching for thieves.
One Pulls Revolver
They saw two men loahng in Clinton
Place near the corner OF Locust Ave
rpe and right across from the home OF
Commissioner Tubs Crossing the
street. they engaged the men in con-
versation. asking them what they we're
hanging around for One said he was
waiting 10 keep N engagement with a
Girl. the other said he was thinking OF
buvirg a house insthe neighborhooe for
bis mother.
McCowan asked,one Of the men what
his name was. Reaching into his
nocket. presumably 70 bring out card
he mans hand was momentArily ar
-csted under the-.deteetive's sharp com
mand:
Keep your hand. clear OF your
pockets. You're going with US 70 the
police station"
Quick az fash the man, who later
lescribcd himself as Harvey d. Nash,
iventv-six wears Sd. n racing sutomo-
hile driver living az 90 West lbth
street. Manhattan, pulled his revolver
.,d che battle was on. He fred three
ines. wounding Blume. McGowsn
pulled his gun and fred twice az Nash
woundinr him n the thigh and shoul-
der. Several shots from heGowan'
Blun,o and Nash then went wild. while
an excited crowd gathered 70 watch the
pistol battle.
Fleeing Man Caught
Nash's companion proved 70 be
Henry Colneck. thirty years old, who
aid he is an automobile mechanic liv-
NO AT sol West 150th Street, Manhst-
an. He took 10 his heels when the
ring began and was cbased by Nc
cowsn and the wounded Blume. The
aeeing Colneck was caught at Church
street and Prospect Avenue. Nash, al
.housh wounded. alec fed. and hnslly
was caught at Davis snd Centre ave
nues by Sergeant Roy Chmoveth. Col
neck was placed in jail. Nash was
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
u. S. Atwood
Blankets, $3.65

New and in perfect con-
dition: inspect e d and
stamped L. s., and sold
from original bales-S7O
for bale of 20.
Olive drab; 4 lbs. weight
66xS4 inches; all-wool; the
blankets for which Uncle
Sam paid S7.35 to Snow
offered at less than today's
mill cost-S3.65 each.
For summer camp, mo-
toring, outdoor sleeping
and a score of uses.
Street floor. New Building.
First floor, Old Building.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05

taken 70 the New Rochelle Hospital,
seriously injured. but with good
chance Of recovery. He told the police
he vss formerly sailor on the I. ;.
ship Louisville.
Commissioner Tubs said he found
that both men were equipped with the
necessary adjustments FOR the THEFT OF
automobiles and keys 10 unfasten locks.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
Nine-Year-Old Boy Slabs
His Playmate to Death
Another Youngsicr. l3. Sent TO
Rcformatory for SINH
lar Crime

PORTLAND. Ind, June Robert
sflvers, nine years old, was lodged In
tn. county Jail here last night charged
with the murder % his playmate, Ber-
nard Teeter. also nine years old. sill
vers, according 20 witnesses, ap-
preached Teeter while he was waiting
FOR train TO arrive, saying; Now
see what GOT exhibiting sharp
pairing knife. and without warning
stabbed the boy in the throat.
The AFFIDAVIT charging the boy with
murder was made by Harry Teeter. the
dead boys father. A special session
Of the grand jury will be held 70 in
vestigate the Staying. which Is said 10
have resulted from quarrel between
the two boys.
ST. LOUIS. Mich. June 4.-Perey
Kitsr. thirteen years old. confessed
slayer o. his playmate, Adolph Van
Walleghen. fourteen. was sentenced 10
the State Industrial School AZ Lansing
until he reaches the age OF eighteen,
when he entered a plea Of guilty be-
fore Probate Judge James kress here
yesterday. A quarrel over a pipe led
70 the killing Of Van Walleghen. who
was beaten 20 death, and his body
thrown into the river TO make il appear
he had drowned
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05

husband provided frugnlly. but when
he left this time he gave me no money
az all evidently intending 90 return
after he had paid the rent
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
10000 Turkish Towels, Csc to Sc

5000 MARTEX seconds very fine group.
2,0o0-odd groups from our own stocks, reduced
25c-for towels which, perfect sell for 35c to 45e.
40c-for towels which, perfect, sell for 55c to 75c
55c-for towels which, perfect, sell for Use to 81.
S5c-for towels which, perfect, sell for Sl.25 to S75
The MARTEX seconds are practically as good as many
rsts that have You will have TO look carefully 70
see the ms-weave the dropped stitch the slight stain
The serviceability is not affected in the least
All white towels. White towels with jacquard coored
borders Jacquard towels Lots of choice All good
Main Aisle Street floor First floor. old Buidus
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
S19.50 mimi"
Suit-now $3.50

This charming suit was
made for US from an UNI
usual French model eXclu-
sive with us. Only a few
are left.
Navy blue twill cord. Short
coat follows the lines OF the soft
silhouette. Narrow round
shawl collar, pockets and
sleeves are piped with shallow
line OF red. Narrow red leather
belt studded with small nail
heads. Gray crepe-de-chine lin
ing.
Second floor. Old Building.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05

Official Record The following offc.ai
reeord from the Weather Bureau shows
temperature during the last twenty -four
hours IN comparison rlth me correspond o.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
Bedtime Stories
Love Fills the Heart of Whitefoot
By Thornton W. Burgess

Joyous oil the minds that bloiC
To the heart Nth lore cslow.
Whitefoot the Wood Mouse.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
Girls New
Summer Frocks

Youthful simplicity. Size
6 10 16.
100 Pretty frocks at
1915.
60 Charming frocks at
SS.75.
80 Lovely frocks at
S12.75.
Attractive play frocks. Dainty
afternoon and party frocks
Summers favorite cotton weayes
imported. checked ginghams
colorcd dotted swisses: candy
striped. checked or figured diml-
ties: plain and novelty voiles
organdie: madras; holly ha-
tistc: chambray. and dovonshirc
cloth.
Summers favorite colors. toe
red. brown. dandolion yellow
pink and blue. green, mauve
maize. tangerine, rose - and
white.
Girls Own Corner.
Second floor. Old Building.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
Weather Report

sun rises Gisa. m sun sets p m.
Noon rlsesg .6e g. m Moon sets 4 s. m.
Local Torecast.-GeIeraiir fair to-day
and TO- morrow. mid temperature, mod
.rafe sogfh and soulhVcsi Nln1t
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05
4 Garden is a Lorely
Spot Win Painted
Green Wrought Iron
Furniture
from ArmenonriHe

And. you will agree. so Is
the white stone piazza which
uses this furniture when II
wants 10 look cool and not
too dazzling.
We never tire OF telling
the story Of how we got this
garden furniture. a story OF
foresight, prompt action and
courtesy.
The foresight and prompt
action were cvinced by our
representative who. when
she saw this charming furni-
ture at Armenonville. an old
chateau. deep in the woods
Of the Bots near Paris. de-
tormined TO reproduce IL for
Au Quatrieme.
The courtesy was demon
strated by the French owner
Of the little restaurant, the
present use 10 which the old
chateau is being put. For he
let her copy the designs.
Result, Au Quatrieme has
the most unusual. distin-
guished. and altogether love
liz wrought iron garden fur
niture in New York. We are
sure OF il. Ard as for dura-
bility. well. its French an
cestry has seen to that
Come and see IL we're not
right about il.
Settles. SIS.
Large round tables, S65.
Small round tables, $50.
Oblong tables, $50.
Arm chairs. $50.
Side chairs, SIS.
Folding chairs, si2.5o.
Fourth floor, Old Building.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05

1IIEhfEf ffmpffhflFf ifsifflaI y "
frees ca s , M. lowest. % degrees fs'
. ml. average. e. degree. average
same date last ysar. 30 degrees ssfra G.
saias date tor thiriy-thrss years. - DE-.
grecs
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05

The next story: "Mr. and Mrs.
Whitetoot-"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05

barometer Readings
~ fqf 4 M rN.N-. q ri - n
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05

Mail and phone orders filed
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-05

'sam.... i6i , N --.. So , M. 20