Ashland weekly tidings. [volume] (Ashland, Or.) 1919-1924, 1922-08-09
MnsLAID OPPORTUNITY
(By Bert Moses)

kDy DtIl MOSSbJ
There are a great many people
who want to move away from where
they are now living. Most of them
don't know just exactly where to go
or what to do. In general way,
this condition is found oftener in the
east than in the west The eastern
folks have hazy idea that the Pa
cific coast consists of California, and
that California consists of Los An
geles-and that is where they hope
TO fetch up some day.
Now, we Oregon people know that
Los Angeles, including Hollywood,
has its good points, but we also
know that southern Oregon sup
plies more climate and scenery and
health to the gallon than any two
places in the next state south of us.
Advertising made Los Angeles.
She started early. when ink and pa
per were cheap, and has never stop
ped long enough to spit on her hands
and take fresh "holt." And adver-
tising is the only thing that will
bring people here, and when you ger
them here you have to supply some
thing to hold them.
Now there is very much adver-
tising being done by other cities
to bring people out here to the
west, and they come through Ash
land by the hundreds. So far as |
know, no effort whatever is made
to head them off and show them
what kind of place this is. We
just let them shoot through fown
and go on somewhere else. being
satisfied II they stop at a filling
station for dose of gas, or buy a
can Of sardines at the grocery.
Every week or so we have a two
by four luncheon. where somebody
gets up and swings the dictionary
around by the tail in an attempt to
solve peanut problems. When he
ceases to ooze language the guests
go back home and wait a week for
the next feed and more noise from
some minnow who tries to be a.
whale.
1t is all like winklng at a girl in
the dark. You know 1t, but she
doesn't. SO far as the outside world
is concerned, il knows nothing, and
cares less than one-half of one per
cent of nothing about dinky, desul-
tory luncheons.
Ashland is not the only place
where these cheap feeds are habit
ual. They happen everywhere. and
precisely the same amount Of
"machts NIGHTS aus" results from
them. All you get out of them is
the impression that it is some new
form OF disease, for which the Rock
erfeller Research concern is seek
ing the pathogenic bacteria, or pre-
disposing bug.
We would get more results If ey-
cry man who attends these lunch
cons, where both the food and the
oratory are away below par, went
out on Main street with a lot Of
handbills telling what a fine place
Ashland is, and stopped every car
going through and handed ach
tourist one of the bills. A commit
tee could also stand at the Plaza,
and shoe all automobilists up past
the park to the High drive, and in
this way let the tourist get view
OF the inspiring vista below.
Shooting along Main street and
out over the Boulevard is a poor
way to see the town, but at present
that is all the tourist knows about
this surprisingly charming spot To
let all these folks get away after
getting them here is a colossal blum
der. II is the climax Of damfoolish-
ness and the zenith OF stupidity.
The view from the High drive
however, is but a starter. We have
to give the visitors more than that
TO create a desire to remain here
and settle down. OF course, we
have Lithia park. the mineral
springs and the fine Ashland creek