The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1922-06-06
LUBBOCK, IN THROES OF GIGANTIC.
BUILDING PROGRAM, IS GROWING
FOURTEEN BUSINESS HOUSES IN THE PAST SIXTY DAYS Is
looked UPON AS DAWN OF BUILDING ERA
TRADE TERRITORY MUST BE EXPANDED
Present Industries While Infancy Have Added Enormous Wealth
10 the Plains Small Farmers Shessng Their Develop
men, Which is Proving Very Profitable

That Lubbock IS IN no way asS'
eiated with the "sill dead" towns /
of the present day is seen from the
fact that within the last sixty days.
eleven brick, one stucco and TWO
frame business houses nave oeen
put under construction, some OF
which are now completed, and hous-
ing thriving business enterprises
while others are barely started, out
they will all be occupied by the
time fall business picks up, and OLD
Lubbock. the Hub City Of the
Plains. will hum with activity never
dreamed OF by the most optimistic
citizens of the town, and the poor
old boys who have been occupying
all their time in calamity howiing
will be- rocked 20 sleep BY the "
bration Of these activities, possiDly
70 wake up IN state OF progfesslsc
consciousness that will reprove their
past indulgence in knocking.
a survey % the city limits WI
convince one that a real building
boom Is on. campaign 20 make
Lubbock the most beautiful resi-
dent city in Texas seems 20 prevail
for with these modern, substantially
built business houses are going up
n proportional number of residences
that are being finished IN the most
artistic manner possible, with shrub
berry II al kinds being added 70
the building site. and mid-spring'
With ~ indications ~ the approach
~ summer has found the homes oi
Lubbock prepared for the growing
season for an kinds of flowers, ana
a wall through ogr popular resi-
den.iaI sections viii convince one
that the recently adopted slogan OF
one of the leading civic agencies
10 make Lubbock "The City Beau
tifur' b everywhere in evidence.
Substantial homes. beautiful yards,
hanpy. progressive and prosperous
opnnis are leading characteristics ~
lubbock. and unless ones heart is
:, t,ne With th., spirit ~ the times
he certainly cannot realize the
hoaufv Of Lubbock and the great
ness III her people. but the psyche
logical effect ~ coming in contact
with optirnism a always to make an
epiimist of ONE. and The fact thhi
newcomer are az once, almost in-
....,,.p.ot,aiv "sold" on Lubbock is
,tfribsted 10 the fact that g a al
most impossible 20 find Lubbock
ite sounding anything but commen-
dafions ~ his home town and after
the newcomer has been here fof
few days his body, soul and mini
are 80 Thoroughly enveioped WIN
the giadncss ~ being citizen oi
Tnhhnck he likewise becomes a
town booster, and the endless chain
u pleased citizens IS reinforced WIN
another substantial link
The Avalanche Is proud oi the
provrrsg Lubbock b. making as
town. aud the recently launched
campaign 90 expand and develop her
trade territory rs received with ap-
plause hy everyone who knows the
situation AS a eNists-luhh0ck ls
big town, and must have big trade
territory TO carry out her ambitions.
Our trade is now good, and m
sreasad developments within few
mnlg Of the city limits are adding
their lot 10 the growth Of the town,
bus Lubbock merchants are not the
Kind that stop az an achievement,
hut make that one another step 10
reach a higher vantage point thht
success might ultimately be realized.
Unless one is aware ~ the trade
the newly developed Industries are
bringing 10 our people they cannot
know how TO be optimistic about
the future Of this city--hut close
observer viii notice he increased
business the transportation agencies
are enjoying in hauling Lubbock
rountv products 10 foreign markets.
The products that are now known
10 be prOfitably produced here,
while n few years ago i was be-
lieved the marketing of these prod
ucts. namely milk, butter and eggs,
was only a little job for the indus
,w,ons houaewife. That things
have changed can be seen from the
fact that large loads Of cream and
eggs are sent through the local ex-
press company every day, and the
bankers will testify 20 the fact that
an the small farmers who are put
ting extra stress on producing and
rarketing these products are at the
hcad Of the list Of big depositors,
and home owners that have no faii
notes coming due 10 Worry about.
These things combine to make the
present building program necessary,
for on the Plains farmers, ranch
r..n and merchants cooperate TO
maLe lust "a big showing With
their home towns a. u u at All
Come 10 Lubbock and be asso-
,iateJ with the people who know
49, ID build and BE- prosperous.