The Fallon standard. (Fallon, Nev.) 1920-1958, 1922-07-26
Great Future In
Melon Industry
w. j. Hall Predicts Wonderful Fu-
ture for Cantalonpe Growers
of Project
HARVEST THIS SEASON
COMMENCES NEXT WEEK
Growers Association Plans To Hire
Indians From Reservation
To DO Picking

Cantaloupe growers of the New
lands project are busy making prep
arations for the harvest that will
commence next week. w. J. Hall,
who has contracted with the grow
ers association for the entire crop
was In Fallon last week to look af-
ter the preparations for packing and
shipping His opinion of the New
lands project in general and the
cantaloupe growing industry in par
ticular is set forth In the following
communication:
To those who are interested in
growing cantaloupes on the fertile
and most favorable soils of Nevada
such as is found around Fernley,
Mahala, Saltwater and Fallon, or
what is better known as Newland's s
project. l want to say in the begin
ming that l am very fond of all kinds
of fruit, but a good cantaloupe is
by far my fayorite and therefore
am judge of quality.
| have travelled from the Atlantic
to the Pacific and from the gulf to
AftE cat tahCot hafC di0 oy 0t0PPCa
at the best hotels and cafes and
therefore have eaten the best canta-
loupes that we're grown in all parts
of this great country.
l say without hesitation and
defy contradiction that the canta-
loupes grown on the lands known
as the Newlands project are at all
times during the season 100 per cent
better than any cantaloupe ever
grown in any other part of this coun-
try.
Now this Is a fact. | have talked
to the people of our great cities in
the past during my six weeks visit
here. / came here for that purpose
and remained until they believe this
statement TO the extent that they
have placed thier orders with me for
all the cantaloupes | can possibly
furnish under my contracts this
season.
Unlimited Demand
Then why not, MIR. Owner of these
lands, grow thousands of acres next
year and the year after? | can sell
them and the price will be such that
you will realize more profit per acre
than from anything else you can
grow. | realize you can grow many
other crops such as celery, lettuce,
asparagus, potatoes, strawberries,
alfalfa, etc. as good as can be grown
anywhere, and can make farming
profitable growing only such crops.
Wide Distribution This Season
But this cantaloupe you have been
growing for few years is a wonder.
IL is in a class TO its self. There is
absolutely nothing in the form of a
caGtaloupe that can begin to compare
with IL. When once it has been dis
tributed throughout the east as l
expect to do this season, the demand
will be so great for them that the
whole state of Nevada cannot grow
enough, with all her fertile soil, to
near supply the demand.
Quality Makes Price
have noticed all season that the
cantaloupes grown on the Pacific
coast have brought, on our eastern
markets, from three to five times as
much as the ones grown in our south
ern and eastern states. Now why is
this? 1t is quality, nothing else.
And l venture TO say the canta-
loupes grown on the Newlands prof.
ect at Fallon, Fernley, Mahala and
saltwater are just as far superior
to the California cantaloupes that
have arrived in our eastern markets
this season as the California canta
loupes are to the eastern and south
ern ones. l have sampled them and
know.
Hundreds of cars of southern
cantaloupes have been rejected, abb
salutely refused, by the consignees
which of course were a total loss to
producers. At the same time and on
the same markets California canta-
ioupes brought prices that netted
the producers a fair profit even dur
ing the heaviest shipments, while
New York alone received upwards of
two hundred cars daily.
This being a fact, what may we
not expect for ours, the most wonder
full, the most delicious, the most
beautiful, when served, of any canta-
loupe by 100 per cent that was ever
grown.
1t is quality the people want and
are willing to pay for. We have it.
We know we have it In the Hearts
of Gold cantaloupes grown there.
Predicts Big Farming Section Here
| predict that in few years that
part of Nevada will be one of the
leading farming sections of this
country.
Inquiries for Prospective Settlers
l already have many inquiries
from farmers who are looking for a
good locality in which to purchase
farms. In fact, | have an order to
purchase two farms which I shall
endeavor to do ON my arrival at
Fallon about the 18th of July.
| Feel sure that In short while
after this years crop of Nevada
cantaloupes is disposed of on our
eastern markets many hundred east
ern farmers will go to this wonderful
valley.
VIII Establish Packing Sheds
The packing station for Fallon
and vicinity, including saltwater,