Perth Amboy evening news., 1922-04-03
ELLENYOUNC
DOCTOR OF SALES
BY Ruth Leigh
Author OF The Human side Of Re-
tall selling" The A b c Of Retail
Ing" etc.

You've asked me about getting a
job, Billy, for summer work until
college opens" said Ellen Young to
young Billy Oborne. a college stu
dent vino was specializing in adver-
Using. Don't think I can, in a few
minutes. give you all the advice pos
sible about looking for a job. I'll
tell you q few things, however. that
apply to getting a good Job. whether
it's a permanent or a temporary
one"
Billy Oborne lit a cigarette and
settled back prepared to listen at
tentively.
To begin with-and this may
seem obvious to you-the first step
toward getting a Job, or o first job,
is to know what you want. To take
aim, as it were. II you dent know
exactly where you want to be placed
how can you possibly get ahead?
Now, you said o want an adver-
Using job. What kind"
"Oh, er-advertising. don't
know. ! guess I like to write"
well, that's for you to decide. !
warn you, you won't get anywhere.
IL you don't have a definite objec-
tive. It's amazing. the number of
apparently ambitious people who are
looking for something better with
out a clear. definite idea Of the OBJ
jective toward which they are aim
ing.
"once you have decided exactly
what kind of position you want or
the type Of work you are fitted for
continued Ellen Young, "the next
step is TO organize yourself. Billy,
remember this: Getting a job 10 like
tackling any other piece of work.
Haphazard, mere looking around IL
a weak, shiftless method. You must
organize your job search exactly as
you would organize and advertising
or a selling campaign. Remember
too, that II you can't maks an intel
ligent plan for getting a job for
yourself, how can you expect tc
handle business for some one else ?
The way you go about getting a job
is often a test of your ability to I'LL
the job itself"
But you can't go to see people OIL
hours OF the day." objected Billy, y
mean there's bound to be some
hanging around"
mo. Looking for a job requires
0 to s ONCE hours. Start promptly
in the morning to write your letters
After your lunch hour devote the
afternoons to making calls. But keep
to strict Office hours. and, above all,
stick to your business OF getting a
job. Don't let the fact that you are
free temp. you to the movies or to a
game of tennis" !.
But how long do you think II
ought to take me to LAND n good job
Miss Young? Does it usually mean
much hanging around?"
Finding a good job usually takes
from two to six weeks In ordinary
times. Billy. If you're writing many
letters. j. will take about two weeks
before you write them, get a reply
have an interview or send further
information. But never. never let
yourself get discouraged. Rest as
sured that a prospective employer
will sense your encouragement In a
minute"
That's what dad always says"
agreed Billy Oborne. mo enc wants
to hire a down-and-outer. You must
keep up a cheerful appearance. just
to create an impression on the other
fellow, even if you don't feel cheer
full.
Ellen Young agreed. Heres an
other point about getting a job. You
Fcan't have too many irons in the
fire. Suppose you have made out
about twenty different applications,
wretten ten letters and answered
five or six advertisements. NOW OUT
of all these, even IL n breaks, isn't
it worth willis? Try every possible
source, the more the better. Make
up your mind that If only one or
two put Of twenty amount to any
thing. your time spent in looking
for the lob has been worth WHILE
but do you think it's fair to ap-
ply for more than n job at same
timer" The question was serious.
Some fellows say not
at is absolutely fair. As long as
you have agreed to take no speciai
Job. you have the privilege of in
vestigating jobs, and having inter-
views until you find something. A
prospective employer has the right
to turn down your application; you
are privileged to investigate the job
he has and to turn 1t down II you
wish. Never overlook this point.
Billy: There's no humility in look
ing for a Job. Hold your head up.
You have something to sell-your
services. and you should go about
selling them as you would anything
else"
But where's the best place to go
about looking for a job, a in the
advertising business? I mean. once
you know what you want, what's the
best thing to do?"
Tomorrow Ellen Young continues
her interesting conversation on get
ting a job.
Let Miss Leigh answer your >busi-
ress questions on selling. buying, adj
vertising, employment. etc. ASK
your questions clearly and give all
the facts Questions requiring
technical answers will be sent by
mail. Others will be answered in
this column.
Business Questions Answered
Have you ever heard OF the re-
tailers in IN community getting
together and forming a mailing list
that they all have access to in their