The Birmingham age-herald., 1922-04-30
Whole Store VIII Rddfate
 10000 Birthday Bargains
Fly MIGNoN HALL

By MIGN0N HALL
 Grab your hat and cane; get on our best bib and tucker.
 There's to be the biggest birthday arty in Birmingham ever staged by dividualsi
 LOveman. Joseph 6 Loeb are to be e hosts.
 The affair will start tomorrow orning bright and early, and the whole store will be a perfect sea of bargains for. as Is set forth by Nor ton Simpson, advertising manager:
 Instead of receiving presents, we expect to give them in the form of remarkable merchandise offerings. Think of this sale ss 6 tremendous birthday cake from which slices will be served each day. Think of those slices as wonderful bargains, such as no Birmingham store ever gave it's patrons and then come hero for your share of them"
 There's not a chance that you won't so to the birthday party. For, from the time you get within several blocks of the establishment, you'll Just naturally be caught In the crow going that way and be drawn right Through the big doors of the store Aad find yourself standing to gasp
 
 III make you wish you had a mill on dollars right in hand.
 everything about the whole party.
 ych will mark the thirty fifth
 hday anniversary of tho store.
 n delight you But the thing which
 furnish the most unique charm
 be the quaintness of ancient cos.
 res which will be shown in the
 idows and the whole atmosphere ina 4ob ta II the year of 1887. For 1t was this year that Love- mana shop was started At least 1t would have been called a shop in these days. Then 1t was called "A. B. Loveman's Dry Goods Emporium" Hmporium," mind you-and no less ft-wasl
 Do you know what Birmingham looked like then7
 IL was really just a little country village. There were no street cars- only horse cars. and A. B. Loveman, who came here as a young man, de- cided Shat the city had great fu- ture.
 TO Grow oId With it
 want to cast my lot with it--to grow up with it." he decided, and 50 nw disregarded the unpaved ana mu~- dy streets and put up a two-story NAAA4tAk WiAu IlOAHy HH ndQ bdV6O Deroro leaving his native town of Greensboro. What cared he for lack of improvements? He was young and could help the town got theml
 That first store had just two plate glass windows in the front--And it stood. those S5 years ago. where tho Strand theatre now Is.
 Said MT. Simpson:
 Little did he or anyone In those M where the store was started there would someday appear such wonder &ul things as photoplaysw The slogan of the institution was We want to do things in a different bort of way. We will have better goods and prices always that are Rnir."
 These principles worked so effeot- lively that pretty soon all the city people were patrons of the shop-and the business grew so fast that re- movai had to be made Into a bigger store.
 But MT. Loveman. seeing stIil ahead, knew that the city was des- tined for a mighty future. So he de- eided to make a great big move. He consulted a real estate man and ar immense lot was chosen on Nino- teenth street.
 others Came To0i
 But. as things always happen wher | young men wished to Join MT. Love. man. They all agreed that they would very much like to have "the largest store south of the Ohio."
 And 1t was not long before they really did attain 1t.
 Where was this storef It extended over half the space that tho pres. ent establishment occupies. But years ran along.-and the then mag. nificent building had to be enlarged again-and to It's present spacious quarters.
 The partners of Mr. Lovsman also turned right in to help make Bir- minghAm the finest city anywhere and any work that would improve conditions found them bearing theii share of the responsibility and tn, labor.
 While S1r. Loveman now S dead nis partner, M. V. Joseph, who alst came to the city from Greensboro. 1. stiu president of the beautiful store He fH 6 well loved man. and to ths early example of Mr. Loveman and h, ts traoeable all the stores fine sue. eaBs of these later years.
 Their watch-word became: "Cour. eesy to everybody and they eonsid. cred hSeir purchasers guests, treating them as they would callers in theii own home. They stipulated that thu foods they Bold must be desirable anC that it must give service, and they added to their store everything t, make it comfortable and the servie, prompt.
 Such stor-tsS of the long ago, with many other beautiful incidents, vii be told during the anniversary sal, this week and you will shake hand. with Mir. Joseph. and with the splen did and efficient vice presidents O.