Every evening, Wilmington daily commercial., 1922-09-26
Up in David sncllenburg's private Of

| Ip IN DHNlu pElNdNV Va
flee Is a big leather bound scrap book.
In It are a couple OF hundred clippings,
filling many pages and on the cover
in gold letters Is this inscription
History. Wilmington Glazed Kid
Campaign, Presented to the Leather
Manufacturers OF Wilmington Della
ware, 1921"
| This inscription with equal truth
might have been: "Irrefutable evil
dence of Wilmingtons loyalty to It's
| industries" because the data In the
book makes record that all of VIII
mington helped In some way 10 make
successful the effort TO bring pros
perity to its kid industry.
The memory of Glazed Kid Week,
of the banquet, the speeches. Secre-
tary Wallace's in particular, are still
fresh.
The memory of some other things
remain fresh with few who never
Will tire Of working for Wilmington's
prosperity. These few have continued
TO remember the charge from all quar-
ters, that the kid industry failed to
prosper because IL had failed to oh
serve a we'll established business axiom
that: Industrial success is based on
the confidence in the product OF the
industry of those who consume or use
them. Mr.. Snellenburg declares that
to be so in one Of his letters.
/ 1t was charged that the methods
and materials used to finish the
leather coats it. giving an unnatural
and artificial finish: that this is fol-
lowed by the shoe manufacturer, who
in finishing the leather i'm the shoes
puts upon II another coating OF some
kind, even moro undesirable and arti-
fetal. One of the largest concerns in
the country handling shoes, after see
/ ing Mr.. Snellenburg's letter writes
II have found in my experience. the
tanners seem to delight in making
ufacturer does in making poor shoes
I have found very few people who
desire to build quality plus quality
service
While the preparatory work had
been going on Washington was ap-
pealed to. to send representatives here
to encourage the movement. II was
found that Washington held a rather
unfayorable attitude towards glazed
kid, based on its experience with tho
leather. and n belief that some part
OF the stagnation of the industry wa.
due 10 the leather not being ~ Il
should be.
Mr.. Snellenburg knew from experi
ence that George II. Paine, OF Phil
adelphia was having splendid success.
with his leather, especially his kit
feathers. He was visited and asked
to explain the cause Of Wilmington
trouble. Mr.. Paine replied that he pre-
ferred not TO explain the cause but h,
would demonstrate that kid leather
properly made and made into shoe.
and cared for, was the most perfec
and most satisfactory leather for shoe
over all other heathers.
But glazed kid normally is a lead
ing Wilmington industry. It needle,
revival. Once its 1000 workers wer,
busy all Wilmington would revive
Something had to be done to reviy,
1t. so David Snellenburg and othe
/. public spirited leaders then and ther,
invited Mr.. Paine to come to Whining
ton and make his demonstration an,
he has promised .unreserved support.
Then shoes We're made for Secretar,
OF Labor Davis and his secretary. TO
Senator Ball and his secretary and fo
|, numbers of others in Washington wht
had been asked to come to the WI
; mington Glazed Kid Week. and VIII,
had grave doubts as TO the value q
kid as n shoe leather.
The result has been that Secretar,
Davis and all the rest have declare,
most emphatically that kid leather i
; the most satisfactory shoe leather il
the world. This result Is of great i'm
portance for Wilmington is vitally af
fected by the success or failure o
shoes made of kid leather.
: Once more David Snellenburs lead
MS Fellow merchants and with tn
hearty cooperation of all the VIII
mington newspapers made announce
ment of the coming of the George r
Paine Service cars.
On Saturday, Sept. 9th, Snellen
burg's first announcement of the com
l ing OF the George II. Paine Servic
2 cars appeared and of the commence
ment or the public test of leather an
SHOES produced under the supervisio
or the George III. Paine Service. O.
Monday the 18th, the Service Car,
= which have become so familiar. an
:, peared on the streets. To the mer
chant. the newspaper man and tn
/ consumer the test" proved TO be G
{ unique interest and supreme import
Y ance. Nothing for sale, nothing I
pay. no obligation. present or futur,
simply an opportunity, given freel,
:. te find whether or not shoes made {
= Kid (and other leathers) can be mad
!. so as to give satisfactory service. I
maintain their appearance and stimuli
= taneously cut shoe cost.
v While the tests" have now coyere
n a period of 20 years and all parts c
the ~orld-Wilmington is going I
judge for itself and determine whethe
1t is -the fault of the leather or {
something else that keeps so many {
Wilmington's people idle.
e 1t is unique-for IL aims to give ~,
: public chance to determine what
e wants before it buys and it eouir
: George II. Paine and his Service wit
f an intelligence and understanding {
$, the public's mind, skill and ability $