The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-03-25
FORWARD STEP FOR HOME PAPER.

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With this issue the Daily Express connects with the "bg cir
cuit" Of the United Press Associations, receiving the full report OF
this great news gathering agency over its own leased wire, a
service identical with that supplied to several hundred OF the
largest newspapers in the United States. The United Press serves
afternoon Papers exclusively and its correspondents cover every
civilized country in the world. From 7 o'clock in the morning
until 3 o'clock in the afternoon, every day except Sunday, the
clicking OF the little instruments in our editorial office will tell
rs what is happening from Toxic to London, from Alaska to
Australia and in every part OF our own country.
The Daily Express for many years has received the gst of
the world news by wire but this enlarged service will make ii pos
sble for us TO cover the entire news field more fully. 1t will
require some time for IFS to perfect the mechanical arrangements
fbr handling our greater news service but from the start we feel
sure our readers will note a distinct Improvement in our paper. In
cniarging our Telegraph news service, II Is 10 our purpose 70 MAKE
the Daily Express less OF a home paper. In the future, as in the
past, we shall make it our first aim to cover the Chickasha and
Grady county news field thoroughly, with special emphasis upon
the things which make for the progress and betterment OF our
which in number OF pages will compete with our larger con-
temporaries in the cities but it is our purpose to make the Daily
Express a paper which in quality will compare favorably with
the best.
1t goes without saying that in taking on a complete wire news
service we are adding a very heavy item to our costs of opera
ton. Why do you do that, what is the idea 7" one of our friends
asked us. The answer is this: because we want to build a better
9 lews leaP;ssi a tS1o Z la resstt eu s%S or y aav want to EXT Sivs the su fe saSl
vertisers more service we must make our paper reach more peo-
ne. we chose, we could build up a much larger circulation
by giving away premiums with the paper or giving pianos, auto
mobiles and the like to the winners in a subscriptions getting con-
test, but the readers so obtained would not become permanent
PATRONS OF the paper. The present circulation of the Daily Express
has been built entirely upon the merits Of the paper and we pur-
rpse to make our paper such that it will attract and hold more
readers of the same kind. The basic idea is that any business
Rust be built upon the principle % service. BY increasing the
Volume of our service to our advertisers, by the reason of the
greater number of buyers whom their messages will reach, and
by increasing the quality and quantity of service which we render
To our readers, we are confident that we can build a greater bust
ness and thereby we shall serve better both ourselves and our
community. aa
The present publisher has been coneectcd with the Daily Tx
pres. for nearly nineteen years and, barring a few years, the paper
has enjoyed steady growth during all this period. Some idea Of
the progress made by the business may be gained when it is stated
that the cost of the news service that we are starting today is
nearly twice as. much as the entire payroll of the paper nineteen
years ago. The circulation of the paper during that time has been
multiplied by about seven. The mechanical equipment of the
plant has been increased manV times and the number of emDlOveS /
has been more than quadruped. No, it hasn't been easy sailing,
by any means; we have had our ups and downs, as every other
business has, and sometimes it has been hard-slcdding, but always
we have been working>and looking forward with certain objects
in view and it is a source of satisfaction now and then to be able
to report some progress. -
paper. In making the Daily Express a better paper we believe we
are making it more truly representative of Chickasha. The Daily
Express is proud OF its readers and patrons-we doubt whether
any paper ever had supporters who were more loyal. Many Of our
present subscribers have read the paper ever since it was estab-
hshed. In the Daily Express from year to year has been recorded
the story Of the growth Of Chckasha and OF the development Of
our county and state; births, marriages, deaths, successes and
faau.es, comedy and tragedy, sunshine and shadows as they have
ONE to the people of this community-all have appeared in the
human interest story as it has been told in this paper. In a
sense, a newspaper and its faithful readers and patrons constitute
one great family in which a community Of interests exists. We
are sure that our readers have shared in the satisfaction that has
come to lis viii every step in advance which our paper has taken.
In performing our duties as publisher and editor. it has been our
pleasure to endeavor to further the welfare of the community as
a whole and to promote the best interests Of every legitimate
business here, and, in rendering grateful acknowledgment to our
patrons, we are glad to say that we have always had a most graft
tying number Of patrons who have been good boosters Of the
Daily Express. 1t is because we have such supporters, because
we believe in Chickasha, have faith in the future of our town, coun-
ty and state, that are making the investment necessary and going
have existed for a year and more. The Daily Express has never
taken a backward step and we are confident that with the aid of
biggest bet it has yet made, keeping its leased wire report going d
and adding features which, will make the Paper still more attrac-
to its readers.
Wonder if the congressman who sent us a package of free Il
hopes we will raise a crop Of votes ?-Ardmoreite.
The four power pact may preserve peace on the Pacific, but a