The Ward County independent. [volume] (Minot, Ward County, N.D.) 1902-1965, 1922-05-04
125 |. Il. C. DEALERS PARTICI-
Pate IN PROSPERITY EVENTS

Fully 125 International Harvester
Co. dealers from points in North
western North Dakota visited -Minot
last Friday for one of the most i'm
portant and intere sting series Of meet
ings of the kind ever held in this
city.
A number of Prosperity Day pro-
grams had been arranged, number
of other concerns besides the l. H. C.
participating in the events.
Half hundred or more of the fam
Gus Red Baby trucks which had been
sold to northwestern dealers, were
brot in to be placed in the truck and
automobile parade which took place
Friday afternoon. One Of the trucks
was driven in from Montana point
200 miles away especially for the oc-
casion.
The parade attracted a great deal
of attention. Of course, everybody
had seen trucks before, but rarely
have so many trucks of kind been
seen in the city at one time and the
astounding feature was that these
trucks had all been sold this year, at
time when business generally was
supposed to be just trife slow. A
number Of Overland cars and Ford
cars were also exhibited in the parade.
tho these did not represent the total
1922 business by any means.
The |. H. c. dealers were kept very
busy thruout the day. During the
forenoon they got right down to bust
ness and listened to some very i'm
portant addresses. R. r. Greer.
manager of the Minot branch, was
chairman and was in charge of the
days program. He delivered the ad-
dress Of welcome and put pep into the
gathering right from the start.
J. L. Upton, northwestern district
perity Day programs, now being held
at the various I. H. c. branch cities,
outlined the business conditions thru
out the northwest. He congratulated
the northwestern dealers for the VOL
ume Of business they did in 1921 and
the amount of money they turned in.
The Independent understands that the
Minot branch was in the very top
notch in both respects for the past
years business. Outlining the 1922
business policy, Mr.. Upton stated that
the dealers must consider the Red
Baby trucks as rubber tired service
! stations, caIryipgxservice, to the farm
ers. Mr.. Upton is one of the most
aggressive Of all of the International
Harvester Co.'S district managers and
the plan of operation which he has
lnaugurated for 1922 will not only
mean better. business for the I. H. c.
but will be reflected to every other
line of business. The |. II. C. is
prepared to spend quite good many
millions of dollars to bring business
back to normal during 1922 and has
adopted credit plan which enables
any farmer who is entitled to credit
10 get what he needs for operating
his farm on the easiest terms imagin
able
H. P. Yerkes of Chicago, editor of
Tractor Farming, delivered an inter
esting address wherein he told how
the tractor could be placed on the
farm and made to pay in mpetition
with horses. Mr.. Yerkes has been
with the |. H. c. since 1916. He was
a Major in the service Of the govern
ment during the war and his splendid
work with the government attracted
the attention Of the International Har-
vester Co. Tractor Farming has
circulation Of more than half mil
lion.
At noon an appetizing box lunch
con was served.
J. U. Lyons, in charge of sales pro-
motion with the Minot branch, gave
an interesting talk on advertising
early in the afternoon. Mr.. Lyons
demonstrated that he is first class
orator. The |. H. C. employ some
OF the best known advertising ex-
perts in the country whose services
are at the disposal Of all dealers. Mr..
Lyons urges the dealers to use the
advertising columns of their local
papers freely When the I. H. c..
made its recent traction reduction to
$500 recently, the advertising columns
of 60 newspapers in the Minot terri
tory were used to tell this fact.
H. O. Alexander, manager of the
cream separator sales department., ar
rived from Chicago to attend this
gathering. He spoke in the after
noon. He gave figures showing that
while some other states such as Wis
consln sell more cream, yet North
Dakota has made the greatest per-
centage Of gain of any of the state
during the past few years.
A banquet was held at the Associa-
tlon of Commerce rooms Friday
evening, more than 200 attending. The
members of the Minot Community
band We're guests and after the en-
tertainment they gave very pleasing
concert in front of the Association
rooms.
Carl Danielson, president of the AS
sociation of Commerce, gave the ad-
dress Of welcome.
John E. Howard, director Of the
band, was chairman of the evening
and he put all kinds Of pep into the
program, one Of the best ever heard
here. The Ragadores played during
the evening. Some good community
singing was enjoyed. Mrs. Anna
Rowan Howe sang several numbers
and the Misses Helen Wilson and
Judith Frank made hit with their
society dances. Gene Couch, an old
time vaudeville artist, now with the
l. H. c.. Fargo branch, entertained
for about half an hour. He would
Moet . handM or, an.. s4aao -