Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-01
REALTYBOARD
TO ADVERTISE
MONTANALAND
Decide to Capitalize Publicity
Following Visit of
Editors.

Initiative in q movement to capital
lie the extensive publicity given Mon,
tana farm lands by editors who VISITED
the state last summer at the I'm OF
the National Editorial association con-
yention was taken by the Great Fails
: Realty board at the regular luncheon
Saturday at the Park hotel.
Complete plans for the proposed adj
vertising were presented by L. -.
Greenfield of the Greenfield Adyertls-
ing agency. Greenfield discussed with
the realtors the advantages to be had
from such advertising at this particular
time, when crops are already put up
in the communities where the advertis-
ing will be placed, when the farmers
in such sections in some instances are
Manning trips to California for the
winter and will be urged to come by
way of Montana where the high prices
of farm lands in the eastern states
with productivity not equal to that OF
Montana with her lower prices Will
prove an attractive investment to ten
ants who now are paying high rentais'
All Will Benefit
One oil the big factors in the move
ment, it was explained, is that any
buyers who are attracted to Montana
through this advertising will benefit
not only the realtors but every busl-
ness house and organization. The new
people who will be asked to come to
Montana are only those farmers who
are actual dirt farmers. men and
women who know farming well, who
have devoted much of their lives to
farming and who intend to continue II
and who will be of real and lasting
benefit to Montana. With that IN
view, the Great Falls realtors who
said that they do not expect to make
much out of the movement themselves
will ask the loan companies, banking
houses and other business firms OF
Great Falls to assist, as the properly
which will be listed will be only of the
first class and will be located within
the trading territory of Great Falls.
The advertising will be concentrated
in three splendid farming communities
in Nebraska, Ohio and Indiana. These
neoule will be made acquainted witt
the large number of bargains in Mon
tana farm land available at this time
The Great Falls realty dealers spoke
of the effort as coming at an opportun'
time and will handle the sales eftor'
through their board and will offer onl!
gilt-edge opportunities to applicants.
Start In Small Way
In starting the campaign, the extern
will be small, to prove the ~advlsablllt.
of the effort and to make the advertls
ing pay it's W way. The advertising
is the first of it's kind launched II
Montana.
The data upon which the advertiser;
campaign is based has been gathere'
by Greenfield by questionnaircs sen
to the papers owned and published b
the visiting editors. The result ha
been a compilation of the publicity tina
has been offered. .
While the advertising campaign
being adapted somewhat to special con
ditions, in a general way it will foilo'
lines utilizing to the best adVantag
the preliminary publicity. 1t /
planned in these advertisements to pre-
sent some representative bargains i
Montana farms and sketch some of tn
successes that have been made by res
farmers in Montana.