Evening journal., 1922-11-14

the store that brings the farmer int
town 10 trade. The lai ger and more
varied the stocks, the better theii
reputation for good values and fan
prices, the more attractive the dis
pays, the better the service and the
more courteous and accommodating
the statesmen the more rapidly the
town will grow as a retail trading
, center and the wider will be the ter
ritory from which it draws trade.
Looking upon the store as a COM
munity asset the Chamber of Com
merce should lend its aid to all
movements for better merchandising,
and to style shows, dollar day sales.
pay up campaigns. exchange Of
credit Information, trade excursions
and salesmanship classes.
1T is not difficult to vision the
time when the retail merchant mem
bers of a Chamber of Commerce will,
as such adopt a code of business
ethics and provide machinery for
hearing and passing upon COM
! plants of customers. When that
time comes, membership in the
! Chamber will mean that the mer-
chant has subscribed to principles of
square dealing and realizes that the
public as well as himself has an in
terest in the good name of the town
as retail trading center and that he
and his fellow members of the
Chamber are on guard to protect
that good name.
The Chamber of Commerce Of the
State nf Nau ;-
members service through the con-
duct of commercial examinations and
the issuance of proficiency certif-
Gates to applicants for clerkships and
other positions. Business men mem
bers have come to place high value
on these proficiency certificates
which are issued by an impartial
committee only after thorough ex-
animation of the applicant as to his
education. training. personality and
mental equipment.
Young Blood Big Factor.
Chambers of Commerce are be-
ginning to realize the need young
men have for guidance and have en-
couraged the formation of young /
men groups that meet at regular in I
tervals TO be addressed by success /
full local business men on the funda- /
mentals of business and salesman
ship, and at frequent intervals ex- /
perts are brought in from outside
TO deliver talks on business subjects.
The object of salesmanslhp class
es is to furnish instruction in busi-
ness fundamentals arouse interest.
inspire loyalty to the business and
employer. arouse curiosity as to the
why Of things, stimulate mental eff
fort to ascertain the reason why GER
tain business rules are made. in
crease effort to please customers.
and to cultivate the habit OF saw
ing earnings as future capital.
If you can plan so as to even in
a slight degree improve production
and transportation facilities, bring
about better relations in industry.
Increase and improve retail trade.
your sales forces to great Q
'r and more intelligent effort. and
letter living. educational and rec /
'eational conditions, you will have !
AIKEN your part in the national pro- 5
ram. s
America has a compact domestic c
market making for quantity pro-
luction and can produce much of G
what the world needs at a lower ]
'ost than many other countries and {
It the sametime pay good wages. I
THE Chamber Of Commerce of
Wilmington is a valued member of S
he Chamber of Commerce OF the
United States. II am not mistak- ie
IN 1t is in thorough accord with its I
and policies. {
THE Chamber of Commerce OF ]
he United States believes that the ,
relation of government toward in !
iustry and commerce is primarily (
hat of preserving equality Of op- /
'ortunity for allan equal chance
o every citizen to win his position j
n accordance with his character. Q
Ibility and efforts. Individual in d
tative, strengthened by education. o
afeguarded by publicity. stimulated d
y active and free competition is the t
uarantee of sound national prog n
ess. Laws and administrative acts a
hould touch business enterprise s.
nth great care and only to preserve
fair field to all. W
Living Standard. e
"A wholesome standard Of living s.
$ essential to general contentment. v
That standard depends upon the in q
diligence, work and thrift Of the J
Individual citizens and. improves I
he total production of the country n
Increases. Hence. restriction Of pro il
Iuction or obstruction to distribu-
ion must naqpeea rfftv t,r Il o,r,.tr- 49,.
tandard, resulting in injury to all !,
itizens, of every class. We there j
ore condemn avoidable strikes. :
ock-outs, and all combinations that .
ieediessly limit output or curtail
distribution, on the part Of workers.
wners. or managers of industry.
The foundation of all enterprise
8 primarily that OF service to the
and this service is most
Elective under private initiative.
he community's valuation OF tha,
ervice, and its reward for it are h
most fairly expressed when secured a
y individual initiative. under con-
itiOns Of free competition. The
alue of and the reward for such :,
ervice cannot be safely apportioned p
y the arbitrary decisions of govern
lent agencies. r,
Il have visited many hundreds OF y,
'hamber of Commerce throughout o,
he United States and the more / 10
ee of organized communities the Al
Iore confidence 1 have that the spirit A
rhich helped win the war will help G
peace at home and help n