The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1922-03-18
EFIRD MANAGERS
TALK BUSINESS
Heads of 81 Stores Maintain
ed by Company Met in
Charlotte
(The Charlotte News

to, handle, according TO announce
ment authorized by. MIR. Efird.
Conditions are substantially DIFF
ferent in each aone OF the cities iii
North. Carolina; South Carolina and
Virginia where there is an Ef:r1
store, and, these. conferences are
| called at frequent intervals to al
/ tow a broad. general discussion an6
Iexchage of information and ideas,
=. was. explained. The:.total sales Of
the chain are showing a large and
steady increase month after month
and the organization has become
fcne of such, great proportions taat
the executive head has adopted thi:s
ipolicy, thus giving himself q fn!i
opportunity to obtain detail reports
from the managers as we'll as to
better prepare each individual store
executive for his tasks by utilizing
a. knowledge thus acquired of the
experience OF each other store
manager.
Buying naturally is. one Of tie
subjects given extended discussion
at this conference. the announce
ment said. i. w. Efird. who makes
his home in New York City and per-
sonally handles all the buying for
ithe chain was present at the meet
ing. Under the Eflrd policy with
respect to buying, the New York
buyer each day assemblies the on
ders from all the stores and always
{. is in position to place his orders
on a particularly low price basis
because OF the quantities required
!! to fiji the needs of these 81 estaD-
lishnlents. Each store however.
frequently sends its buyer to New
York to give J. W. Efird the ad-
! vantage OF immediate. detailed in
formation relative to styles, pat
terms, eolers and many other de-
| tails. with particular reference to
style and the preferences of the
individual stores patrons. It was
pointed out that this concentration
of buying power IN the hands Of j.
| w. Efird gives to the chain p tre-
mendous advantage in matter Of
price, and get the various stores are
assured OF receiving only the nler-
chandise which is most in demand
I IN that locality as a result, OF the
exercise of the Judgment OF the co.
operation OF the buyer from the
. individual store.
. While the Efird chain Of stores
IS. in most respects. operated as a
chain yet IN one particular each
store is a separate and distinct es-
tablishnent, the detailed busiaesS
policy OF which is largely worked
out by the respective. manager in
the light of his knowledge Of the
demands OF his trade and the many
other important considerations
which are not the same in a,ny two
of the cities where -Efird has rep
resentation. This individuality re-
fleets the ability and aggressive
ness OF the respective store mana
ger. it-was pointed out, for the rea-
son that each manager is thus en-
abIed to do his best work was MIR.
Efird influenced to encourage the
exercise of individual judgment.
In the relatively few years dur
ing which the Efird chain has been
developed. the executive heads has
built up around them an organiZa-
| tinn OF energetic loyal and agrees
sive young men. whose ability has
fevidently encouraged still greater
, expansion as a result of the mark
ed success Of the individual stores.
After the conferences of the
morning, the managers were guests
fof President Efirc at luncheon a:
The Selwyn hotel and during the
afternoon engaged in further dis
oussions. The business sessions
were held in the assembly ,Don on
the third floor Of the Charlotte
store. corner of Trade and ColieGc
streets.
Those attending the meeting IN
Guided President J. B. Efrd, OF
Charlotte. T. l.. Efrd, Of Winston
Salem. J. W. Efrd. of New York
ciry, and the following named store
managers:
p. IF. Eird. Charlotte; z. A.
Harris. Concord; ". e. Haynes,
Gastonia: r. c. league. Winston
Salcm:s G. G.. Byrd. Rock Hill. S.
c.: IL. Hollewell, Durham; j. +.
Efrd. Columbia. s. c.: e. l.. Tay-
I Tor. Rocky Mount: T. a. Foreman.
! Salisbury: =. VI. Kendall, Raleigh;
r. c. Proctor. Anderson. S. C.: NJ.
. z. Crooks, High Point; S. r. HaS-
( ley. Grecnvillc, S. c.: c. J.. Efird.
Monroe; z. r. HaSler. Greer. S. c.:
! w O. Hltntley. Spartanbarc: j..
Q. Earl. I.au,inburG: j. II. league,
+ tLumberton: Otis Mcmillan. Green
wood. s. c.: Charles Sappenfield.
shelby. r. T. Reinhardt. Forest
City: r. H. Barnette. Lincofntoc;
e. L. Myers. lexington; T. J..
Brown. Burlington: +. S. Mc@r!th'.
/ jCherryville H. p. Trull Lenoir: l..
; X. Lee Wilson: y. r. GasS 10.
Sta,esville: c. r. Hamilton. pan-
vile. Va: n. p. Love. Sumter. s.
&c: VI. O. Etrd. Wilmington.
-Sr-o---
! An adequately financed. modern