davidaulloa/AmericanStories huggingface dataset:
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19
zs5
6g Neal WelcN- aGfI
Neal Welch

Henry Grieger has opened up a
Dodge branch in Niles and now. Ike
The News-Times. his organization
covers northern Indiana and south
crn Michigan like a blanket.
Riley Hinkle's bunch led the Chi
cago territory in the number Of cars
delivered in 10 days. got rid Of the
most trucks and sold the first Lin
coin and would have led in several
other Classihcations. but that's al
the Classifcations there were.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19
CARBON-PROOF PLUG.

French autoists obtain a carbon
proof spark plus for their motors.
a revolving metal disk takes the
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19

Dan Nye informs us that Jack
Taylor is up in Canada. We don't
know whether that is really true or
whether it is just nasty propaganda.
The other day Jack Daley called
us up and told us he had a big al
for US and when we dashed into his
store a minute later. Jack couldn't
find the al. After a search lasting
for an hour the ad was found IN
Jacks organizer under the
heading Immediate action"
We wish we knew some wise
cracks we could make about
Bill Cass
Dick Schimmel
I, L. Mendez
Bill Devall
G. IT. kryder
or
p. r. Seybert
but for the life Of US we can't
think OF a thing scandalous about
this gang
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19
THE NAME Is CERTAINLY
APPROPRIATE.

John Farneman tells us that the
Wildhack company, REQ distributors
in Indianapolis. think so much Of
the new REQ taXicab model that
they are going into the taxicab
business.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19

DIAGRAM OF AUTOMOBILE
ENGINE FUEL LOSSES.
cent OF the fuels heat energy is lost
at the start by water cooling. Dr.
rect radiation by exhaust gas takes
another 50 per cent.
Resistance through exhaust pipes,
muller and by engine friction bring
the remaining power 10 about 2O.S
per cent of the original thermal ca
pacity Of the fuel.
That is all the power the engine
transmits to the rest Of the car. 1t
represents the amount of energy re-
naming for useful work.
OF this EOS per cent. however,
more than per cent is lost in fric-
ton from transmission and through
the tires. Air resistance takes an
other Z per cent, which leaves only
"a per cent as all the excess power
that can be obtained.
Dependent on Car.
Each design OF engine and car
has a different energy diagram, but
there is not much difference in the
percentage Of power losses.
The highest efficiency obtained in
the best types Of stationary internal
combustion engines is about 80 per
cent. That is the Diesel type. Mod
ern high speed automobile racing
and airplane engines approach with
I'm a few points Of this value.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19

Fools should not see work that's
half done.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19

Provision IN season makes a good
house.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19

Harry Woolworth is now located
down near the Jefferson bridge
where he IS selling Columbia, the
gem Of the ocean-We mean the
highway.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19

Possession is eleven points Of the
law
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19

Frank Thorpe is putting in many
a busy hour selling the new Good
rich So" II SOUNDS a little like
some kind OF a game. but Il happens
TO be a tire
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-03-19

Every man wishes water to his
own mill.
The Keota news., 1922-01-13
TOO VALUABLE TO DISCARD
why Pretty Young Artist Has oes'sss
10 Celebrate Ass oi'shdsy ses
veArS 10 Come.

y rsad birthday r~cwutl9s~ sa5d she
pretty young Artist te the lsg.incs.
Wcsuaas when they tart fer luncheon
''ssisd the results were m"st pleasing
'sraciou-s~ said tI,c business Wess-
ans y Thought yuu t"td ur last year
IL was positively yvur last miHc ce1as
pnd su. ani I've sosscn io that ~sasc
where I really ans in ignorance If The
date
u hasl planned Il" 1rt NvscuIsrr ~
pass and u-s even think IT IT, HUT
suddenly realized ncrvIci sv many
things. Iikr haHsIkcrchics<s hssse.
gloves. ctc.-things that somehow &"
with birthdays. I had an Inspiration -
q lovely. practical "urs Tm the Young
.st IT big famiIy->v 'yr~,l "n netc
,,sl~rr a subtle reminder. my nanie. NJ
vcmlycr ~ Isr'. auJ TRY prcscUI a''-
drvS~--you <cc. nothing hut svSSscs-
si"u. II worked beautifully
,Iay fer week I've Icen getting seus,c-
sssn9 I've decided its silly tn give
VIZ hirth,Iays-cNpcy't tc kcer sniue
every ycar.~-Ncw York SuH.
The Keota news., 1922-01-13

contracted 10 I'LL the ieo hoasc owned
by W. c. Rspe and siso ooe bsing con.
ssroetsd BY J. u. johnsoa. They arc
hauling ths leo from lhe t3cll ranch With
foas.hsssc teams. NJ. Hall b helping
them.
II. p. Oinsmoos sad A. s. whippic
wsss sondsy dinsss gussss ~ ~ J. n.
Johnesa hoe,e.
Quite eso~d fsom hero attended the
hsskes ball game ~ Grover Saturday
night and watched our teams iase by
bix score A. we realized that we wcsv
oatelsssed. the sesaIt was not . sur
p<ises However we believe we can
claim 10 BE- good tussss foe evcsyooe
was in good humos when Il was over.
NJ. Miller. our road oeessees. wss
attending 10 business matters in
Greeley . couple Of days iast week.
Mr. ". A. ti.t ard soes spent The
week end with her sister. MsA Clarence
Qsaeseabush.
Frank poty returned from Colorado
Springs Saturday after having spent
several weeks ut his home thesv.
Mn Myrtle Tsumbo speat Friday
afternoon with AIiee Silvts.
Two Denver real estate dealers were
looking over some Of the farm property
west Of town Friday with . view Of
trading eastern farms for same.
Eve Fletcher and Gladys List visited
with Rose Davis Sunday afternoon.
Mrs Riehel was called to Fort Collins
lat Saturday by The aessh Of her uncle
st that place.
Hen Coldsbesry shipped out some
cattle Monday.
The Keota news., 1922-01-13
|ERCHANT SHIPS
ITO Be DISARMED
G POWER NAVAL TREATY
NgARS FINAL FORM IN
CONFERENCE.
|NAl ACTION NEAR
eMgo MERCHANT SHIPS NAV
sG cLAssG0 AMONG
WAR FlGgrs.
6-m.m. N...s.s~- tassa >~.s sr,hsJ


Wasi.inston.-As th- arns e.af-r-
W. prepares to h.-sin discussion "s
final draft of t:s- fiV-rfsow-r naval
eaty soin- delegates ar- studying the
position .f annins merchant Vessel.
ii may relate 10 thc asrs-in-nto
Ii ho quarter j. tfs~rr npssar~ht a dis
psisi.n to raise an issue which might
Ajang-r tho treaty al this f-sihs in
~ negotiations. bus among foreign
Delegations. il i. Ps--tict-.i privately
hat ths armed .itip problem will h~
bs~ sf tia~ n."st difficult .f the soliaE-
|rul questions ts aFi>~p wsi~a sh- final
)rafs il son~ ever
Italians, Jaisaa~.~ aast French all
ls~ said 4. f-~l that ii merchantmen
Irv so t-~ r~rtssts-et so arm thr effect
ssisist b~ nes oaiy tp Vitiasc lilac ps@-
ret 4. limit individual auxiliary war
kAitrs la tussO toias each sus il might
aI.. result in - ss~at disadvantage 4"
51Isr natisa. ssisisis have small merchant
Meets
li~,osasl saying thas she ssat@. OF =
ns~r.hsat srsip is ts ss~ she >sasu. wvii
tsnsl~sss".-t in International law. th~
.Nas~giean and isHStssh delegates arc
nos willing H@ discuss srs~ <sibsr~ts II ~
fth~ si~~ in sens~ quarters however.
5thss sh~ British nsay bring ths t-sins
9r fcF discussion
The stsi..sopsssistcs draft of thc treaty
| i. sSrttsaily .estrIrar.t aftcf th~ ssesH
.i.a ef thc naval experts plraars
.~s.inn la make tisc treaty public
probably will fellow shis week. and
sh-n the delegates will turn sIsrir full
\ assrasio, 4. unsettled Far Ea.t atscs-
n ti.as.
N~sntin,- shr SIlansuaS controversy
/ remain. in -.srastte.N. bsst hope "f am
asr-~ucns Nsi. week Wa. expressed in
American quarters The mediation "t
~~rrvsary ltusssrs aud Arthur j. Hal
four i. I.ckcJ "n hy shr Americans
asJ Nriii.ls u. aIn,sst certain 4" bring
trs~ two groups sescshcs. although this
optimism il mot shared by all Chinese
sad Japanese delegates
Tho position ut the Italian was s~id
t- b~ that ti- status .f merchant
sIip would IL, Ctfrytualty changed un'
der the limitation agreement. and That
IL ~. change wcrc provided for. the
nations having the greatest merchant
tonnage would bcccnu in the nature
-f things di.prcrartiouatciy powerful.
The ayminS with twclvcInch or four
tecn.ineh guns .f !.A."s.ten MGR
-hant .hip like thc Irviathan. 1t Is
I-Husc-l out. would have n tendency Z"
undermine the in.nsp-t.n- cighs-inch
auxiliary clause unless armed MGR
.hantmcn are I. I,c considered as war
ships.
The Japanesc als- arc described as
believing that the status of merchant
ships nust bc considered in cunhcs-
tion with the general naval question.
Although The French give evidence
.f holding similar views and also of
I.cing uncertain whether merchantmen
could arm under the new regulation
prohibiting submarine attacks ON ccIs'-
nercr. they say they io not intend To
raise The point Vt this stage "f the ne
grtiatiuus.
The Keota news., 1922-01-13

Miss Ruby Fortune has been III and
unable TO teach the Sunny Ridge school
this week. Her sister, Hazel, has been
taking her place at the school.
The Keota news., 1922-01-13

rcttins parties. s"-coIIc,l. don't seem
to hp much different from the old
fashioned Missing games
The Keota news., 1922-01-13
4. n. 8. "a h n. 8. il Dess,e Header

4. n. 8. "a h n. 3. ia Dosble Header
keota high school basket ball teams.
boys and girls. play the Buckingham
high school teams at the Rockingham
school gym on Saturday. Jan. q. All
the keota fans Who are able TO do %
should go along aud boost the home
teams.
The Keota news., 1922-01-13
.oan's kidnes' =
~ sn &asir,. 6oe ts. Fsss.aaiD~,. Co, Mf. Cx
Av,.s Nsm.s. Lite aea,s.

gsssse yachts "f shr s~ss and nc~t hctsei
IT the tracks tEsr right {. inslisislua
lilies of their ewno HERE anst there 81.
srws an imposing car hCartn. "a ~
radiator the naasvs eh~s~n hy The evs
crs perhaps taaeifuH. perhaps that .
.smr dear enc. and the fad !. rapid
tsrvpsssins popular Name. vt prrser
thus tar aru sn.ru .ften seem than th@'
ef ssecsisas. historical "r literary y
fusion and already the new sashis
i. giving rise to se-ss,.aaturV.l gossip.
The Keota news., 1922-01-13

6nds you suffering with ,es,u,ine bsetsehe.
shsumss;c pains headaches. dizziness and
annoying Bladder irregularities
But don't ~ouyi Simply realize ihs,
your kidneys are oversosked si such times
and need ASSISTANCE. Get . box Of Deans
kHav P1b today and give your weakened
kidaeys the help they need. Assia them
also b. drinking pure wafer freely. eating
lightly. and getting plenty Of fresh ar and
sess. Dssns kidney Phis have helped
'he.:a"d' sad should help you. ~ yes
The Keota news., 1922-01-13

Hope Is tho tic which Keeps hca
,rcm breaking
The Keota news., 1922-01-13

Niuch Iva. tvvu achieved hy attep,l
Ing shc impossible
The Keota news., 1922-01-13
"U.e Doan's ., Say These c

A. 6. SAMAAoN. Railroad Staten Agent.
Main T.. ovaAA Vista. celo. eye II es~<hs
ewEd and ss Affected saf sAdh~s.s sss ksdn~s
s~~ssso~. wsse hasshs e@Aos~as I tessxAs naass
ksis~7 t'sHHs sad two bosss s~ssasse4 sss Asla
rye
OVER >ENEN YEARS LATER Ms. >asassos
SAID y have hsd hssse reed Of ksss@~s s.esiis
eia~ so~ bss ! w.e nasn. oees..saA.Hff ssd skes
tesp ssy lsdssy. IN GOOD kess.h8'
Evening star., 1922-09-28

r. MYRON r. HERRICK, am
NH bassador to France. who Is
'N. spending short time in
Washington preparatory to
sailing for his post early next week.
Is the guest of President Harding at
the White House for today.
Nine. Zaldivar. widow of former
minister of Salvador to Washington.
Senor DR.. Don Rafael Zaldivar.. Is
visiting Mr.. and Mrs. Harry Ward
man. DR.. and Nine. Zaldivar made
many friends In Washington when
the former represented his govern
ment here. and have been greatly
missed since his transfer to Guate-
mala, where he was minister at the
time Of his illness. He died in Roches-
ter, Minn.. last spring.
Evening star., 1922-09-28

Mrs Gratz f. Dunkum. wife OF
Worthy Grand Patron Dunkum, Or
der of the Eastern Star of the Dis
trict, entertained at Il luncheon yes
terday in honor of the worthy grand
matron. Mrs. Flora E. Campbell. Hell
guests included: Mrs. Flora E Camp.
bell, Mr.. Dunkum, Mrs. Tillie
Chauncey. Mrs. Louise NJ. Linthicum
Mrs. Carrie Smith and Mrs. Corinne
Frazier.
Evening star., 1922-09-28
Lake-Hinds Wedding Home
Amir Last Evening.

The marriage of Miss Mabel Irene
Kinds to Mr.. George Bentil Lake took
place last evening in the home Of the
brides parents. Mr.. and Mrs. William
Kinds, at 1915 Irving street. The cere-
mony was performed at o'clock by the
Rev. Herbert c. Kinds of Cleveland.
cousin of the bride. assisted by the Rev
DR.. Bernard Braskamp. pastor OF the
Gunton-Temple Memorial Church, and
an informal reception followed.
The bride wore white Canton crepe.
made with straight but long and mod
erately full skirt, Italian lace forming
the only trimming. Her tulle veil was
worn by her mother as a bridal veil. and
was held by dainty wreath OF orange
blossoms. and she carried bride roses
with a shower of lilies Of the valley.
Miss Alice Kinds was her sisters maid
of honor, and wore wore Canton crepe
in tea rose color. the gown heavily
beaded, and she carried Aaron Ward
roses. Mr.. Robert Lake was best man
for his brother.
Mrs. Clarke and Miss Minerva Lake.
sisters of the bridegroom; Miss Ethel
Kinds, sister OF the bride. and Miss
Helen Mann were ribbon bearers, who
formed an aisle for the wedding party.
They wore gowns in rainbow shades
Little Jane Insley of Salisbury. Md.
was flower girl. and wore dainty frock
Evening star., 1922-09-28

Mrs. Carroll Mercer Of this city Is
making an indefinite stay at the Lee
House.
Evening star., 1922-09-28

Of pink georgette crepe, the skirt made
in petals, and carried a basket Il rose
petals.
The mantel of the library was
banked with palms and ferns and
studded with white asters. and the
priedieu was placed before II, and
in the other rooms of the first floor
autumn flowers and foliage were
used. At the reception after the Ger
emony Mrs. Kinds, mother of the
bride. and Mrs. Lake, mother Of the
bridegroom. received with the men,
bers OF the wedding party. Mrs
Kinds and Mrs. Lake were both in
black, the former wearing black satin
and lace and the latter in black Can
ton crepe.
Later Mr.. and Mrs. Lake left for a
wedding trip, the latter wearing a
Evening star., 1922-09-28
spent their honeymoon in Atlantic
City and New York.


City and New York.
Representative and Mrs. w. Bourke
Cochran, who have b"r- in
several months, arrived in New York
yesterday aboard the Lafayetr..
Mr.. and Mrs. George Eustis Corcoran
are visiting Mrs. William Pollock at
her summer home, Homesdale. in
Pittsfield, Mass, for the fifth annual
chamber music festival, which viii!
open this afternoon on the estate OF
Mrs. Frederick s. Coolidge, who Is It's
sponsor.
Mr.. and Mrs. Edward A. Hartman
are expected to arrive In New York
tomorrow aboard the Reliance from
Europe, where they spent the summer:
Mr.. and Mrs. Hartman VIII come 1t
once to Washington and open their
apartment at 1902 18th street.
Mrs. Millar and Miss Elizabeth Mil
lar. wife and daughter of Col. S: r.
Millar Of Front Royal. are spending
today in Washington on their way to
New York from where they will sail
Thursday. October s. for Europe, They
will spend the winter on the continent,
for the most part in Switzerland.
Evening star., 1922-09-28

A reception Tuesday evening. at
the home Of Mr.. and Mrs. A. P. Gull
len, % Girard street northeast, was
the occasion for the assembling Of
a large number of friends to welcome
home from their honeymoon their
daughter, Florence, whose marriage
to Mr.. Louis G. Ostermeyer took
place in Baltimore, Saturday. Sep
tember 3. Mr.. and Mrs. Ostermeyer
Evening star., 1922-09-28

remain for the month of October.
Mrs. Morgan and Miss Ruth Morgan
are at the New Hampshire home and
DR.. Morgan will soon join them there
for the fall shooting.
Evening star., 1922-09-28

tailored suit Of dark blue poiret twill
with black hat of beaver cloth and
CONTINUED on Ninth Page.)
Evening star., 1922-09-28

Mrs. Charles J. Happier is again in
Washington after visit of month
to her mother, Mrs. Theodore Shuey.
near Staunton, Va. Mrs. Happier was
at the Hot Springs. Va. for a short
time during her absence from the
capital
Evening star., 1922-09-28

The marriage of Miss Louise
Tweedy Marsh. daughter of Mr.. and
Mrs William E. Marsh, to John N.
Ogle Of this city, will take place
October 3, the engagement being re-
Gently announced to their friends.
The many young friends OF Miss
Marsh are arranging for a series OF
showers in her honor preceding the
wedding.
The Rock Island Argus and daily union. (Rock Island, Ill.) 1920-1923, 1922-12-29

Warrington, DEC. - Congfe0o-
william J. Graham nay Witt
~ Island shortly to make Z per
III inquiry int0 the postmaster
~ situation there as result Of
ALLURE OF the civil service conn
1drjon to report fav0rably Orveith@
Z the Republican candidates for
~ place.
r.. Graham has indicated since
~ commissions report that he
~ change his mind shout calling
4 new examination, but would
fnther 90 over the ground at Rock
lSIand in person before coming to
I decision. The purpose Of his
III there would be to confer with
D4publican leaders and with prom
f6sat business men with . view of
mlting t1eir opinions on suitable
S6ufnnastership candidates. IS
while he has not changed HIS
mind regarding Postmaster Harry
=. Simpson. whom he is not in
clined to reappoint. for political
ruasons, It is probable that he will
discuss Simpson - we'll as other
possibilities IL he goes to Rock Is-
land. Mr.. Simpson was the only
sne Of three candidates to be re-
ported a. an eligible for the ap-
continent by the civil service com.
mission. and therefore holds dis.
The Rock Island Argus and daily union. (Rock Island, Ill.) 1920-1923, 1922-12-29

cAicaso. Dsc. is.-Mra ursala
The Rock Island Argus and daily union. (Rock Island, Ill.) 1920-1923, 1922-12-29

$1.25 and $3.50 Flan-
nelette Sleepers, 6oe.
81 Wool Sport and
Skating Hose, SOC.
Boys and Girls fine
quality black rib Hose,
2Sc.
American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1922-05-05
HONEY PHILOSOPHY FOR 1922.

What a lot more happiness there'd
be in the world if we didn't have any
cash registers-that is if we didn't
need any cash registers. Cash regis
tiers keep men honest but they don't
make them honest. Every one of us
seems to have a little kink of dis
honesty somewhere an SO we seem to
need some kind of a checking ma
chine. But it's awful silly! Since
we've got to be honest why not rea-
lie the honesty that's forced on us
has no power to bring us joy. We
sort of bunk ourselves, don't we? If
we get a real honesty like we get real
religion an throw away the cash re-.
gister then we have all sorts of fun
just as much money-maybe more.
Spurious honesty don't mean SO much
after all. It's to be real to be worth
while.
American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1922-05-05

commenced to pillow. Fall grain Is
looking good.
]. e. Keeler moved out to his farm
here Wednesday from Pocatello.
t. B. Evans went to Pocatello Sum
day and visited with his daughters
Mrs. Ruth Keller and Miss Constance
Evans.
Mr.. and Mrs. Noal Waylett and fam
lily left last week for Rupert where
they will reside. A farewell party
was given in their honor at Pauline
Thursday night.
Mrs. Oliver Foutz came out from Po-
catello Friday morning and visited
with relatives returning in the even
ing to Pocatello.
Mrs. Lorin Bailey who has been
very i'll the past winter in Poctello, is
now able to walk around and gaining
strength every day.
j. R. Bailey transacted business in
Pocatello for a few days the past week.
American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1922-05-05
GIVE THE MOTHERS
A REST.

The movement to give the mothers
OF h nation a rest of one day a week
is properly gaining impetus, and the
thought has taken root none too soon,
II the money wasted in dues and as
sessments for the thousand and n
societies and organizations that seem
to attract the liner" could be applied
even in part to giving the American
mother a 1.-THE of recreation, untold
good would come to the country.
There are two thousand mothers of
dependent fatherless children in the
state Of Illinois alone, mothers now
on the state charity roll. and goodness
knows how many thousands in the
other states. The p~ittance they re-
ceive spells nothing a life and
slavery. The responsibility of these
mothers prohibits work other than
the care of these little ones, which is
nerve Facking, and under existing
pressure all but intolerable. The
children's mouths are ever open like
the beaks of baby birds for nourishing
food that must be prepared; Willie's
stocking must be darned in time for
school, Mary's apron is torn, there is
the washing, the ironing, the sweep
ing, the dishwashing and the rest of
the deadly routine with never a mo-
ment's rest.
The Society for the Prevention Of
Cruelty to Animals would prosecute
the person who worked a horse as the
American mother is worked. We find
numbers of good folk who are ready
to acknowledge this fact but few
ready to take hold to practically cor
rect it. The mothers of the nation
should have at least one days rest in
seven. If our women's clubs want to
exercise a real function they Will get
behind this thought. Perhaps there is
a chance for ONE practical work right
in our own home town.
American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1922-05-05
ARBON NEWS.

Mrs. Melvin Bailey and infant son,
and Mrs. ]. r. Bailey returned to
their home here Wednesday from Po-
catello where they have resided the
past month.
Mr.. and Mrs. ]. H. Bullock went to
Pocatello Sunday with their daughter
Margaret who was very i'll. The girl
was operated upon the same night for
appendicitis.
Miss Hill of Pauline was a visitor
in Pocatello, theweek end at the home
of Mn. and Mrs. Dave McNichols.
Herbert Swim and B. A. Burge
transacted business in Pocatello, Fri
day.
Mr. and Mrs. Leonard Sautter went
to Idaho Falls to visit over Sunday
with relatives.
James McNichols visited the week
end with relatives in Pocatello.
Marsdon Talon went to Pocatellc
Friday to visit with Mrs. Talon.
Harry Hill was a business visitor
in Pocatello Friday.
Due to the fineweather the past two
weeks has caused the snow to go
rapidly, some of the farmers have
American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1922-05-05
MILLIONS AND
TI

extraordinary precautions are ia
ken by the police to guard John d.
Rockefeller, Jr., wen when he starts
out to attend his famous Bible class.
Indeed every now and then the de-
tectives are compelled to invade the
church to protect the young man
from possible violence. To thousands
Of persons the name Rockefeller is
inflammatory. The constructive char
tiles, the civic helpfulness of this
family are lost to light in the greater
vision of a money grabbing octopus
that for years has been planted in
the back of popular imagination.
Truly the millions of the oil king
have brought more terror than happi-
ness, all of which condition is largely
due to the exclusiveness with which
the elder Rockefeller lived for years.
To the public Rockefeller was not a
personality. He was an institution.
He forbade contact with his fellow
beings. His photograph was never
seen. He W spoke to the people
or for the people through the only
means of communication, the news
paper. He held aloof and became
hated and despised.
1t was not until some thoughtful
person impressed the old man with
the value of advertising that the
bars were let down and the people
permitted to know something of the
Rockefeller life and activities, and
then some of the people began to UNI
derstand. But even so the old man
started too late ever to reap reward
for whatever of constructive work he
may have done. Indeed it is doubtful
if his son will see the days of honor
that to some extent at least may be
his due. Truly the sins of the father
are visited on the children even to
the third and fourth generation.
Never has there been a more strink-
ing lesson in advertising than the
gradual change of the public mind to-
ward the Rockefellers since they tore
the mask of secrecy from their lives.
The happiness, yes, even the life of
the millionaire, today is dependent
on the power of advertising.