Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-08-17
NOW MY IDEA is THIS!
Daily Talks Wh Thinking Phladelphans Subjects They
Kno1v

ing transactions in foreign countries should
go TO- New York to have this banking done.
as large number of the Philadelphia banks
can. perfectly well attend to all foreign.
trade requirements.
An essential and ever present foreign
trade problem is the question Of ascertain
Ing the. credit ratings Of the buying firms
IN foreign countries. This can easily be
banks here are fully equipped with this
information, as we'll rs many other things
which It is of Importance for the foreign
seller of goods to know. The Philadelphia
C"mmercial Museum is also n storehouse
OF foreign trade information. as well as for
eign credit information. and it should be
more generally used by those manufacturers
and merchants who are thinking Of entering
the field of foreign trade.
1.-The present outlook for foreign trade
Is unusually favorable. especially in the
South American countries. which have
nearly all recovered from the commercial
depression of the last few years. and now
are resuming their former purchasing. This
will prove fertile field for trade outside
OF our own country and IL should be care
FULLY and assduously cultivated by our
manufacturers and merchants
Europe's Eyes Opened
The demand created by the war and the
unusual amounts of American goods of all
kinds which were sent abroad and which
were eagerly purchased by the European
to many of the American products. of which
before they had been in at least compare
tive ignorance. These facts open new
avenue for the foreign trade of this coun-
try and new outlet for many materials
which it was supposed formerly that Europe
had no use or would not purchase
But this foreign trade. desirable as il
Is, Is not simply to be had for the asking.
Ii requires quite rs much hard work. II
not more than, does domestic trade. but
~ Is going TO be wonderful opportunity
for persons with sufficient capital, knowl-
edge of affairs and, above all, persistency.
because. after foreign trade is acquired,
1t must be retained against n very active
and resourceful competition.
Every nation Of the world which makes
more goods than it can use within its own
borders is actively on the outlook for for
rign trade to take the surplus, and the
leading nations Of the world in this Iinc
will not give up their leadership, which was
acquired after hard fight. without n still
harder struggle to retain il. Here is whore
the persistency is demanded If we are to
make an impression on the foreign trade OF
the world.
All Nations Competitors
England, Belgium, France and japan
are AT present the leaders In the worlds
foreign trade, and Germany is going to be
before very long: Al the leading nations
are engaged in this battle for trade and
the competition is now quite as keen MS n
ever was in the leading competitive markets
OF lhe world. In fact it is now as keen
as 1t was before the war, If not n Ii,tlr
more so, induced, doubtless by the necessity
OF all countries for selling their products
wherever possible
There is only one rule for obtaining
foreign trade, and that Is to give the buys
ing peoples just what they want and nre
willing to buy. They must be given favor.
able financial terms and must be met at
least half way by the American manufacs
turer or merchant who hopes to be able
TO sell to them in any considerable quan-
titles '