The daily star-mirror. (Moscow, Idaho) 1911-1939, 1922-07-11
ADVERTISING SERVICE

The advertising representative or a
newspaper, daily or weekly, or OF a
magazine, no longer talks about sell
ing space. He sells service. He can
tell the merchant, or the manufactur-
er, that his advertising will be plac-
ed in so many homes within his
territory and the advertiser, If he
stops to think, realizes that the adj
vertising comes before the members
of the family in such a way that they
are very likely to read it. They are
reading the magazine or the news
paper, and usually go through page
by page and digest the advertising,
as we'll as the news matter. This is
one place that the newspaper adver-
Using excels what is called direct
advertising. The newspaper is not
cast aside with glance, or with the
idea that it may be picked up again,
as is the circular, with which the
mails are cluttered. Instead, it is
eihter perused when it is received, or
is laid aside for the evening, or some
definite time, when it will be read
and, as a rule, read carefully.
The newspaper advertising sales
man may we'll talk service, for he is
giving service, which cannot be ex-
celled in the advertising line. The
advertiser furnishes his copy and
little later if he desires, reads
proof. That is as far as his respons-
Utility and trouble goes. The news
paper places the advertisement in a
large percentage of the homes of the
community, either through the mails
or by carrier, the daily paper using
both The buying public is thus
reached in a way that is certain to
bring results and reached at the min
imum cost, considering the service.
There is no worry over mailing lists
and no licking of stamps. The adj
vertisement is placed in the home,
linked up with the days news, or
the weeks news and will be read by
a large percentage of the people who
Tedu the News LII ldCt, lHC dufoi-
Using columns are coming to be as
attractive to many as are the news
columns, both in the newspapers and
in the magazines.
The newspaper and magazine ad-
vertising salesman may truly stress
the service idea. 1t is an accepted
fact by the big advertisers that there
is no other method of reaching the
buying public that offers anything
near the same efficiency, while the
cost, especially for space in the coun-
try weekly or daily, is ridiculously
low, when the service is considered. |
"a "a p
HOMES VERSUS REVOLUTION
This country has a great deal of /
radical material that would be swept |
along in any wave Of revolution that |
might come along
There is one element that forever
blocks the danger of movements or
this character the small home and
land owners are in majority.
He who owns his home and sits
under his own vine and fig tree is
owned by the home influences thai
are against revolutions.
The millions Of little homes, bum
galows, gardens and acre tracts and
owners of suburban improvements are
the safeguards of the nation.
The man who owns a little home,
or fruit tract or small farm is owned
by that property and is not an easy
mark for the flag.
Legislators, bankers, employers of
labor and government generally
shold do all possible to make it easy
to own and keep homes. Lacrosse
Clipper
- IS "a
According to cartoon in Mondays
Spokesma n-Review, the so-called pre-
gressive victories in number of
states are making Senator Hiram
of California champ the bit
and brush UP his war bonnet. Hiram
went into the last republican national
with a nice bunch of .
votes, but it is doubtful if he will ever .
be able to get as many together I
again Even at that he wouldn't make {
bad president, in all probability, as,
ike many other statesmen, he would
lot be half as radical with the re-
Of the job resting on his
houlders as he is when he is travel
ng up and down the land making t
q m nairn snaechas I