Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1922-08-13
IN REDUCING PRICES
A BUICK OFFICIAL
SEES GREATEST YEAR

The Buick Motor company of
Flint, Michigan, recently announc-
ed an entirely new list of prices
for their fourteen 1928 models
which We're placed on the market
the first of the month. AT the
same time the company also an
nounced an entirely new produc-
ton schedule of $4,000 cars for
the next year, breaking all previous
records.
The company is to sell the new
ix-cylinder touring sedan for
$685., while the FOUR cylinder
touring sedan will be marketed at
S1325. The new prices placed on
other models of this entirely new
line in the siX-cylinder models in
clude marketing the five-passen-
ger touring car for $1195; the
roadster at SIZE; seven-passen-
Sger touring $1435; coupe 1885;
five passenger sedan S19S5; seven
passenger sedan S2195; sport
roadster S1625; sport touring
$1675.
In the four cylinder models the
Buick company has decided to
market the cars at the following
figures; roadster $685.; five-pass-
enger touring 1885,; coupe $1175;
sedan $685.. These prices are all
t. o. b. Flint. war tax to be added
While these models have only
been available to the public since
the first of the month the response
has been so great that r. r. Strong.
general sales manager of the Buick
Motor company, asserts that the
executives feel that they are more
than warranted in setting produce
ton at $4,000 for the next year.
This figure, he says, is higher than
that ever attained by any medium
priced automobile manufacturer
in the history of the industry.
Mr.. Strong is most emphatic in
his declaration that the company is
not cutting prices at this time but
simply setting an entirely new
schedule of prices for an entirely
new line of automobiles, the same
as any manufacturer would do.
He also says that while indica-
tions are that the Buick company
will be forced to increase the esti-
mated $4,000 production sched-
ule before the year is out, the COM
pany must make at least this mum.
Der of cars to net a profit at the
new prices.
1--WE are determined to give the
public the best motor values poss-
ible at a minimum of profit to
the Buick company" Mr.. Strong
says. I'm keeping with this pol
Icy we nave set an entirely new
set OF prices on our entirely new
models for the next year. We are
not cutting prices on the Buick
cars but the company finds that
with a production of $4,000 cars
in 1923 we can show a fair profit
at this figure.
Every Buick distributor in the
country has now seen these new
cars and the company has yet to
receive single kick from any
source, either on their equipment
or on their operation. We believe
that we have achieved the acme
of automobile engineering in the
production of this new line and
Buick has included every feature
known to engineering skill which
would in any way make the cars
better.
While, Of course, the cars have
only been on the market a few
days and are as yet unknown in
some sections OF the country tele-
grams have already begun to pour
IN on us from all sections, prais-
ing the new models. Thousands
or orders have also been wired the
factory in the last three days.
Dealers report that probably
the model which is attracting the
most attention in the new line is
the touring sedan in both the four
ana six-cylinder models, due to
noth Its unusually low price and
It's high-grade construction.
In all | do not hesitate to saw
That Buick sees the greatest wear
FIN its history ahead"