The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1922-04-08
BUICK OFFICIALS
VISIT IN SEATTLE
Eldridge Buick Dealer Or
ganization Holds Meeting

Buick dealers numbering ss and
representing almost ar many differ.
ent territories met with Mfr. H. u.
Bansett. president. and Mr.. Il. 7.
Strong. Roncmi sales manager Of
the Buick Motor Co. an guests Of A.
Is. Eidridge. president OF EidridKe
Buick Co. at the Seattle Yacht club
on Tuesday. April 4th.
MIR. Bassett and Mr.. Strong arrived
In ssattle early Tuesday morning.
were met by Mr.. Eldridgc and were
given Tor the first time great sur.
prise as 10 the beauty OF Seattle and
It's wonderful location thru tour Of
the city and inspection Of the water.
front and the harbor facilities. TO
Rrther with tho locks md fresh
water lakes In and surrounding Seat
tie. And wero particularly fortunate
In being able 10 view the snow-cappod
mountains around Seattle.
They are just on their return trip
from visit 10 the West and are par
ticuiariy impressed with the activity
of tho people on the western slope
and the wonderful possibilities OF the
future OF the entire Pacific coast.
A purely Western products lunch
con. consisting Of various sen foods
OF the Northwest was served 10 the
Eastern guests and the EidridEc
Buick DEALERS organization and was
I especially commented on by tho visit.
orr a. the finest fish dinner that thry
had ever enjoyed
The special dcsierr meeting. which
WINS called In order 70 meet with the
execufives Of tho Buick Motor Co.
was convened st the zach. club N
tho morning 10 discuss general condi.
tons ss pertaining To the distr1bu.
ton Of Buick automobiles. General
business was discussed and there was
unanimous expression OF marked
Improvement turnout the state. not
only from the standpoint OF general
business. but Buick business In par
ticular. Talks WIRE made BY q. A.
purdy. district manager: q. w. Mohr
and NJ O. Hatch and other members
OF the Eidridre Buick organization.
Tho afternoon WINS devoted entire.
~ TO the addresses Of Buick execu.
tivca. opening with a talk by Mr..
fsarratt. which covered IN detail the
general condition Of our country.
showing very clearly the msri~d Inn.
prov~ment Of business conditions dur.
inw tho last few months and encour.
aging reports as 20 what could be ex-
pocted In the near future. touching
on general business financing and
especially production Of the Buick
Motor Co. ~ To Its ability to manu-
facture cars Of quality.
Mr.. Bassetrs talk was followed by
. very interesting ana educational
address By Mr.. Strong. covering the
marketing of Buick products Mr..
Strong laid particular sfress on the
fact that TIN Buick Motor Co. al.
wayu have and win continue 60 build
quality rather than price. and also
their automobiles TO q standard Of
the importance OF showing the Same
interest In the CUSTOMER after he has
fore or Immediately after the sale
was made. as IL is the desire Of the
Buick Motor Co. and their dealer or.
ganixation 10 render such service M
will make satisfied owners and
Buick boosters of every purchaser.
Mr.. Strong touched At some length
ON the used car problem and the
great losses that many dealers have
rurtnfrrrd thru unusual aiiownn nee for
used cars and the Importance Of
handling tho used cars on a more
fair and equitable basis to both
buyer and seller.
The doatcrs ware wry enthu-
siasfic nj IN. close OF tho meeting.
expressing tho great rood that they
had resolved thru the visit OF Mr..
Ra.-~tt and Mr.. Strong 10 the Pacific
Northwest feeling that the exper.
fence and guidance Of uhe<e men
made u Of special benefit to thcm In
the future In marketing their nrr.
chandise on a sounder business basis
by giving the host possible service
10 all Buick owners
Mr.. Bassrtt and Mr.. Strong LEFT
Immediately for Salt Lake. Denver
and other Middle West cities on their
return trip 10 Flint. Mich the home
OF the Buick.