davidaulloa/AmericanStories huggingface dataset:
The Farmington times. (Farmington, St. Francois County, Mo.) 1905-1926, 1922-10-13
LEADWOoDs

meeting in. st. Louis this week.
Chas. LIMA and family, of Fla
River, visited friends here Sunday.
Robt. Claig, who has been anininf
engineer here the past year, has re
signed his position with the st. 10
seph Lead Co. and accepted similar
position at Douglass, AIiz. We regret
to lose Mr.. Craig and his amiabl'
family from our midst.
Mrs. w. H. McEwen, Of st. Louis
is visiting her daughters. Mrs. G. A
Page and Mrs. C. f. Miller.
Bert Kings child has been very
sick the past few days with diph'
liberia. We are glad to report thai
the little one is. some better at this
writing.
T. NJ. Jackson and family, Of Des.
loge, and son. H. F. Jackson, and
wife, of Blackwell, Okla, visited Mr.
and Mrs. M. G. Mason Sunday.
"Smash-up" at Rea's Drug Store II
prices.
Miss Mary Ware spent the week.
end with relatives at Knob Lick.
C. B. Shouts, of Fredericktown
was here the middle Of last week a
short time on business; .... :,
Mr.. and Mrs. Ezra FRANCIS were IN
St. Louis last week attending the
Yelled Prophet.
Congressman M. %. Ehodes, OF fo-
tosi, was here short time last Tues
dav on business.
Mr.. and Mrs. 2eb McPike returned
last wednesday from q weeks VlSit
with relatives and friends IN st.
Louis and points IN Illinois.
Lytle Hoffman, OF fermngton' was
here last Thursday a short time on
business. -,
Hiram Z. johnson, democratic can
dldate for Representative; was mere
Monday on business and handing out
a few cards.
Jos; Stretesky, OF Bonne Ierre' was
here Monday on business.
Fresh and delicious hggetts Choc-
olates at Rea's. the keKaii store.
+. +: McComber was attending the
Grand Lodge OF the order OF knlghts
of Pvthlas, to which ne was delegate
at st; Joseph last week;
j.. L. Wilson returned home last
week rom Ahn NJ "nels . he ii a.
oeen , wolMig tm IT, pa aS,,, th oe"
says wages are very ~" eiolei -.
rev; a. y. y; e. NeIu ana =. A. rpS'o I A.,
Te'leI Oh ouS =, -; EouiS Ha'E nI AL" ' us
L n DEL aiiISta, ud"e ""ii game at
Desioge last fri T,,,o,,,, ,,;o;4o1
"a Ivy NJ ieI.uia ,S fu,;I, ' iost
ms M; HLo'her' ~ Levy anu fanny '"''
r[ruay. NJ. w u ,np,oho, 90
r III anu Mts s w. H. L nAnS o. "
f = rahkclay' atIehGea .ne OF. Louls
G G anG Leau ne'V nan game "'
'e pps FII W Me- po,,,o.. ona
fT I;t:, D. van w, ana nlts' nv heaves YES, ana ana
Ine iiIIie i,ea'eS SrNht Nie meeh-eiiu
WIN G reIaCIyeS az g. "eoSI ; GroteS. 49,,
, guy Eon X VI o. a keu,"' Mno - ei
pioyeo IN tne , post 0 once mere, visit
ca ms sI 81 ,14 MIS- ,", Da''ey ApPieoeFf"
Every evening, Wilmington daily commercial., 1922-03-31
SAY 1T EVERY DAY"

Not every week, or every two
weeks, or every month, or twice
a year-but every day. That's
the secret Of successful advertls-
ing. 1t is the daily iteration and
reiteration that does the trick
in Advertising. Not understand
ing, or not believing. this funda-
mental law of Advertising causes
many a costly failure in Advertls-
ing. say costly" because
most advertising campaigns which
ignore this vital principle in
Advertising are very costly. In
other words. they generally rep
resent an effort to spread an adj
vertising appropriation over a
vast territory by cutting down
the number of insertions in each
city or town.
This failure 10 repeat" often
enough in each locality defeats
the purpose of the campaign.
Ii is the fatal weakness in many
a national campaign. ] know
one national advertiser W h o
tried 10 make 100000 cover a
years campaign in the daily
newspapers of the United States,
and in order TO do this the adj
vertiSer found that he could only
go in one newspaper in each
city twice a week for ten months.
This was a fatal and costly error
of judgment. 1t revealed a de-
! plOrable ignorance of the real
fundamentals of Advertising.
In such a situation two courses
presented themselves TO the adj
vertiser: Either increase the ap-
preparation, or concentrate in
certain states where the adver-
Using was most needed. In 9th
er words. only intensive" adj
vertislng in the newspapers pays
/ Twice a week in one newspaper ir
a town Just fails to get the bacon
In newspaper advertising moth,
ing less than four insertions a week
in two papers in each city is worth
while. Anything less than thi,
endangers the entire investment
in national campaign. II pre-.
Sents the possibility Of big ex,
Every evening, Wilmington daily commercial., 1922-03-31
TALKS ON NEWSPAPER ADVERTISING
ny Truman A. Dc Wees, Buffalo, N. Y.

penditure in advertising with UNI
satisfactory results. The wise
national advertiser who has only
100000 to spend in advertising
will advertise "intensively" in al
selected list of cities instead of
spreading the appropriation thin
ly over vast territory and thus
making no definite impression on
the public mind regarding his
product.
Even the casual observer who
makes no study Of Advertising
cannot fail to notice the steady
drift of the national advertisers
toward the newspapers. Names
that formerly doomed large in
monthly publications are now
putting across daily news mes
sageS n the newspapers. Not all
of these national advertisers 90
out of the magazines. They are
still popularizing their trade
marks by using the pictorial pres
entation that is made possible in
the magazines; but they have
now attained a nationwide dis
tributlon of their products that
makes it necessary to do inten-
sive advertising. In other words.
they must reach the largest num-
Der Of possible consumers in each
locality-and they must reach
them every day.
An advertisement in the news
paper IS not seen every dav by
every reader of that paper. hence
the necessity for daily repetition
and for the employment of all
the clever ingenuity Of the re
sourceful phraSe-maler 10 attract
attention. All advertising in the
newspaper IS invested with a
human interest appeal which
cannot be put into street car
cards, or folders, or booklets.
The trouble with the street car
is that II does not so into the
home.
| am persuaded after many
years Of experience that the only
kind Of advertising that really
pays is home advertising" adj
I vertising that goes intothe home
and STAYS there until each mem
Der OF the family has seen it and
absorbed II many times.
Every evening, Wilmington daily commercial., 1922-03-31
STATE ASSOCIATION
Of BUILDING LOANS
Representatives. From All Parts
OF Delaware Meet to Dis
cuss Plans.

AZ dinner conference lat MINT,
called by tho Building and Loan In
formation Bureau. lac representatives
OF local and down -~tats building and
loan associations voted In favor OF
e,cp~ being taken looking toward tho
immediate organization OF a State
League. with the ultimate object OF
afilliSting with the national body.
The arrangement of details was re-
fcrrcd TO <he directors OF the In
formation Bureau. with tho following
Delegates from tho state at large
r. l.. Jones Of Dover: l.. NJ. Hearn.
Milford. Warren A. Singles, Newark.
Tho directorate OF the bureau in
cludes Charles Warner. chairman:
Lewis w. Pro-i,se. William @. Taylor.
Guy II. Ford. Caleb Il. Burchenal.
Philip Burnct. Samuel NJ. Dillon.
Joseph :. Hamilton. Clarence w. Me
raulley. Joseph NJ. Pusey. John u.
Thompson. Jr.
IA soon "a the details OF the pro-
posed league are formulated. the com:
mittee viii report back 10 tho indi-
yidual organizations. by whom the
final decision will he made
II may be noted that the general
feeling at the conference last night,
Was strongly IN favor ot the proposal.
Charles Warner. who acted as
chairman Of tho conference. pointed
out tho fact that Wilmington Is much
behind In the matter OF homes owned
by their occupants. only hat as many,
ptoportionatcly as In philadelphia
having been added In the Ia u 20 years
lie spoke OF the ignorance OF Build
ms and Loan principles So often met
with. ana the means of overcoming II
10y eprcad az thrift IDEAS
lie announced the purpose OF the
conference. O. take the preliminary
sicps toward offcctins n state organi-
yatlon. SO as 90 secure the benefits of
national organization,
His Honor. Mayor 10 Roy Harvey
formally expressed the welcome of
the city 20 those assembled
Daniel Crawford. Jr. of T-lladel
phia. operation builder and Building
Loan expert. told OF his aspiration 10
sceing America landA ~ homes
which result can be attained throug.,
Loan associations. which VIII pro
vide the margin needed To supplement,
bank loans IN financing new homes
ihllan'tp nla mas @ssNV euCn a<sSocia-
tons, he point out
George L. Mediu. state Bank Com
missioner approved o, the formatio
OF a state League. from various points
of Wow, and stated that he did not
cuneidcr Loan Associations rs com.
lct.tors OF banks
William c. Taylor said that MS
setting up housekeeping when he
married was made possible by mem
hership in the Perpetual Building and
Loan Association.
Alexander NJ. Linnett Of Newark
y. j., president Of the L. :. League
~ local r. \ l.. Associations. eN-
planned SIS basis. and Its advantage.
81 co-ordinating efforts through
County Leagues. State Leagues and
the national organization.
General discussion was then .n-
Every evening, Wilmington daily commercial., 1922-03-31

vited. In which various phases OF the
subject were brought up.
Philip Burnet discussed the prob
lem Of Investment Of insurance COM
pany funds and animated that these
are likcly to md Increasing employ
ment In harmony with Il. 4 L. re-
quiremcntA
A rising vots If thanks was given
10 the luncheon committee and the
speakers.
Every evening, Wilmington daily commercial., 1922-03-31
MARRIED IN BELGRADE.

Bridgeville. March 8f.--Announcc-
mcnts were received hero. yesterday,
OF tho marriage. in Belgrade. Serbia,
OF Miss Sara Benn Sudler, eldest
daughter OF state Insurance Commits
sioncr w. Horace Sudlcr. and Mrs
sudlcr OF Bridgeville. TO Thsnc White
Hill of Belgrade.
Miss Sudler has been In Serbia since
last June engaged In Child Welfare
work, having made three trips abroad
firstk oing to France during the Worlt
War, ms a member OF the American
Every evening, Wilmington daily commercial., 1922-03-31
ALL Wool Tweeds
for Spring Coats and Coat Suits

The fashionable shades of new blue, brown, tan
and heather So inches wide are selling we'll for ladies'
and chlldrens coats and capes we'll as ladies' coat
suits. Splendid quality and very reasonable at 81. 90
yard Dress Goods, First Floor.
Every evening, Wilmington daily commercial., 1922-03-31
Silk Isle Full-Fashioned
Children's Fancy Sox
35c and Soc a pair

In plain colors and fancy stripes. prettier
assortment than we've been able to get for several
years.
The new French tan is good looking; full range
Of coors in unusually pretty shades and combinations.
Hosiery, First Floor
Every evening, Wilmington daily commercial., 1922-03-31

Expcdiuonary Force. After the war
she returned 10 engage In tubsrcuiar
work. under the French government.
Mr. Whitehili II an Englishman OF
Every evening, Wilmington daily commercial., 1922-03-31

ton at $40 q. m. arriving at Newark al
s.34 and sinssrIy Sat. This gives an
additional train between Wilmington
and 6ingeriy.
Every evening, Wilmington daily commercial., 1922-03-31

many years experiences In Australia,
serving four years In tho World War.
Mr.. and Mr.. Whitchill will rcsiCs
At Recavska Utica. Belgrade. -Herbia.
Every evening, Wilmington daily commercial., 1922-03-31

Tho coal operators nssd TIE public
for customers; perhaps n would b. tn
their advantage to consider the pub
Record.
Every evening, Wilmington daily commercial., 1922-03-31

Read the classification II OF the
classified al section and SEQ what
houses arc for rent today.--Adv.
Every evening, Wilmington daily commercial., 1922-03-31

get some Of these cleanup helps; we've made it
week:
SefWringing Mops regularly s1.25, for Csc
each.
Twelve-quart size Galvanized Buckets, good
durable grade, for cleanup week only 39c each
Extra size Scrub Brushes for 15c each.
Utility Brushes, WiredraWn, 122c each.
Knitted Floor MOps, 39c.
Floor Brushes, complete with handle, $3.50
and $3.50 each.
Tom Sawyer" White Wash Brushes, 45c and
Csc each.
Yacht Mops, big full heads that will 'slosh"
up porch floor in a hurry. 75c each.
Twelve cakes Naphtha Soap, makes the dirt
scoot. SOC.
Oil Mops and dry chemically treated Mops,
S1.00 10 SITS each.
DuStleSS Dust Cloths, Soc each.
Very good Home BrOOmS for sc, special.
Exceptional quality BrOOns. with white enamel
or polished natural wood handles regularly 81 80,
our price. cleanup week, 100 each.
Step Ladders, strongly built Of clear lumber,
45c foot.
Galvanized Ash Cans, big and strongly built,
$3.95 10 SASS each.
Galvanized Garbage Cans, with covers, s1.25
10 sZ'oo each. Home Helping Basement.
Every evening, Wilmington daily commercial., 1922-03-31

New II. 4 o. Local Train
The Baltimore 4 Ohio railroad has
begun 10 operate train No. Al through
to Sinxorly. Nd. leaving Whining
Every evening, Wilmington daily commercial., 1922-03-31
Imported Flannels
Smart Stripes on
Light Grounds

For Sport Suits and Sport Skirts these beautiful
all-wOO 54-inch Flannels from France are superb
Different. distinctive, in soft shades Of grey with
stripes of sea green or coral or blue or white their
"newness' and 'differentness' will appeal to you:
81 inches wide, al-wool. light weight and only 1918
and $500 yard. A yard and quarter will make
skirt. Dress Goods, First Floor.
Every evening, Wilmington daily commercial., 1922-03-31
. 81 The Smith Zollinger Co. G.:
! STAMPS 18th & Market s"~
Another New Lot
Art Needlework Pieces

have Just come in: there's lovely display
Of these in our Market street window and
lots more at the Art NeedleWork Depart
ment. Won't you come see them right
away before the novelties are all sold
You'll be interested in these new Stamped
Table Covers and Napkins. They're to
be embroidered and TO have crocheted
edges. Covers only 75c, Napkins Csc
each. All Linen 36-inch Center Cover,
to be worked in colors, $3.50 each.
A new Scarf in blue at SOC, with Centers
10 match at SEC each.
Different designs in Round Pillows .are
very pretty at s5c EACH
27-inch Centers already stamped are
SOC, with 36-inch Centers at SOC and 75c
piece.
Cunning Little Aprons for children are
only Csc and 75c each.
Pillow Cases to be appllqued are attrac-
tive and easy To work. These are only
sl.75 pair
Bungalow Aprons in natural color with
lazy daisy designs at s1.0O are good.
For your porch parties you'll want to
have ready some Of these UnbIeached
Muslin Card Table Covers, stamped in
easy designs that work up most effectively,
Sc each
Card Table Covers in black are new
AT $50 each.
Art Dept, First Floor.
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1922-06-23
Winthrop College
SCHOLARSHIP AND ENTRANCE
EXAMINATION

The examination for the award OF
vacant scholarships in Winthrop col
lege and for admission Of new stu
dents will be held at the county court
house on Friday, July z, at a. m.
Applicants must not be less than six
teen years Of age. When scholarships
are vacant after July l they will be
awarded to those making the highest
average at this examination, provided
they meet the conditions governing
the award. Applicants for scholar
ships should write to President john
son before the examination for schol-
arship examination blanks.
Scholarships are worth 500 and
free tuition. The next session will
open September goth, 1922. For fur
ther information and catalogue, ad-
dress Pres. D. B. Johnson, Rock Hill,
S. C. 4-28-tf
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1922-06-23
- - 20
- - -
Cures Malaria, Chills and Few
er, Dengue or Bilious Fever. 1t
kills the germs.
NOTICE OF AssIGNEE's SALE

By virtue of a deed Of assignment
made and executed to HE on the
30th day Of May, 1922, said deed Of
assignment being of record in the
Clerk Of Courts Office for Newberry
County, S. c., il Mortgage Book No.
26 at page 26G; the undersigned will
sell all the stock of goods and fix
lures Of r. S. Hudson, Assignor, on
the 29th day Of June, 1922, at tie
hour Of eleven O'Clock, g. m., to the
highest bidder or bidders for cash.
An inventory Of same having been
taken which shows stock Of goods in
the sum Of S649.86 and the fixtures
at S1060.65 aggregating a total of
$1709.91. The stock of goods will
be sold and then the fixtures separ-
ately and then the entire stock of
and fixture will be sold as a
whole and whichever sale amounts to
the greater sum will be considered.
The terms of sale are for cash. The
right to reject any and all bids is
reserved. If the bid or bids are ac-
cepted the purchaser or purchasers
must Immediately comply with same
and if not complied with it will be
Immediately .resold at the risk Of the
former purchaser or purchasers. The
sale will De at the store building for
,nerly occupied by T. S. Hudson Oh
West Main Street.
3. V. CHAPMAN,
Assignee and Agent.
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1922-06-23

they will be awarded to those max
ing the highest average at examlna-
tion, provided they meet the condi-
sionS governing the award. Apph-
cants for scholarships should write to
President Currell for scholarship
blankG. These blanks properly filled
cut by the applicant should be filed
with President Curre!l by July 10.
Scholarships are worth 500, free tu-
ition and fees. For further informa-
ton write
President w. S. Currell
University Of S. c.
Columbia, S. c.
G-G-3t 1taw
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1922-06-23
Being Faithful
Charleston American.

Charleston American.
The young men and women who
are this month leaving the halls of
learning to go forth into the great
world of practical endeavor,, should
realize that one must be faithful IN
order to succeed.
An the men and women who have
won fame since the world began, have
been faithful.
People who are really successful
are faithful in the small things of
life, as well as in the large affairs.
If one is faithful in the small
things he is sure to be faithful in
the large things.
Education is worthless unless one
has ambition, pride, and the spirit of
faithfulness.
We are all workers for good or fo1
evil. Some win the great prizes,
Othes fail miserably in their under
eah1uSS. nOSS WiIO 1d41 SSiiSIoL4y w
not know the Importance of being
faithful to themselves.
Those who are not faithful to
themselves can scarcely be expected
to oe faithful to those to whom, in
the light of Duty and Honor, they
should be loyal.
There can be nothing more splen'
did in life than the Incompatible
glory of faithful service.
1t is better to be faithful than tc
be rich.
1t is better to be faithful than tc
be popular.
Sir Walter Scott says in Rokeby:
..
''Let our halls and tow'rs decay
Be our name and line forgot,
Lands and manors pass away;
We but share our Monarch's lot
If no more our annals show
Battles won and banners taken,
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1922-06-23

addition to the drill work in reading,
writing and arithmetic there will be
short courses in home economics
household decoration, good i?cEares,
musicals and educational moving PIC
lures.
The school is being made possible
by the fact that the board C eauca-
tin Of the upper South Carolina con-
ference Of the Methodist church has
placed the college at the disposal OF
the state in addition to supplying
funds for housekeeper, looks, etc.
The school is not secretar!an but
strictly non denominational. Any
girl over foruteen or woman who has
not completed the fifth grade will
find welcome at Lander.
For years colleges have been open
ed during the summer to the educat-
ed teachers, ministers, and doctors
but this is the first time when the
doors of college have been thrown
wide open to women denied educa-
tional opportunities. The question
which now confronts US is to get IN
touch with the women VINO need to
come. The type we wish to reach will
need the personal encouragement OF
some friend and so l am writing to
ask that you help US find at least two
girls for the school. We are plan
ming to have one hundred pupils, how
ever more can be accommodated slf
there are applicants.
The only expense connected with
the school will be $3.50 for board,
a small amount for laundry and
books.> Many girls who have worked
in the mill az year VIII welcome this
opportunity to spend a months vaca-
ton in quiet atmosphere Of COL
lege where they will be given the
opportunity to study In one month
a pupil under these ideal conditions
will make as much progress as they
would by going to night school an en-
tire year.
All classes will be small and pupils
will be classified according to ability.
One pupil maybe well advanced in
reading but beginner in arithmetic
and vice versa. Aside from the drill
work we are planning for the women
te enjoy associations and sports which
are only found in college atmos-
phere.
1t may be that you know some de-
serving girl or woman who cannot
even meet the small expense of
board. If possible, interest some or
ganization or person in making her a
loan or in giving her scholarship.
IN many cases I feel that the mill au-
thoities Or large landowners will be
glad 10 send several good employees
realizing that an educated worker is
an asset 10 the community. g.:
will appreciate your sending me
the names Of any pupils whom you
think might be interested. l assure
you your cooperation in this work
will make better state in which to
live =
Yours sincerely,
vii Lou Gray, Sec. S. C.
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1922-06-23
NOTICE OF FINAL SETTLEMENT

! will make final settlement Of the
estate of Julia D. Brown, in the Pro-
bate Court for New5erry County, S.
c., on Friday, the, 23rd day of June,
1922, at 10 O'Clock in the forenoon
and will Immediately thereafter ask
for my discharge as Administrator Of
said estate.
All persons having claims against
the estate Of Julia D. Brown, deceas-
ed, are hereby notified to file the
same, duly verified, with the under.
signed, and these indebted to SAID
estate will please make payment like
GUY BROWN,
Administrator.
Newberry, S. c., May "a, 1922.
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1922-06-23
A SUMMER SCHOOL
FOR ADULT ILLlTERATES
June /, 1922.

June l, 1922.
Ny Dear Mr.. Aull:
A long cherished dream IS ahoHj
to be made reality. Lander cole
will be opened from July q thro2gA
August 10 for the purpose Of having
a school for neglected and forgotten
women. The course Of study Will
principally be the .hcae "R' 50 but. the
students will be surrounded constant
" by the culture of the college. In