Vernon County censor. [volume] (Viroqua, Wis.) 1865-1955, 1922-11-22

lat these goods nave cost you, and
npare the total with what the same
of goods would have cost had you
1ght it at home.
For instance, the railroad or trolley
e, your hotel bill, the time you
ste, the goods you buy that you
at need, the higher prices you pay
account of the stupendous over
id at the city store-all these things
lst be paid out of your pocket in
iition to the value of the goods
mselves, plus reasonable profit.
DELAY IN GETTING GOODS
IN the case of the mail-order pur-
rse, there are your money order and
stage fees, the time you have to
waft for the arrival of the goods, the
freight charges, time lost in exchang-
ing goods that are not what you or
3ered, the annoyance of not getting
he grade you thought you ought to
get at the price-these and other
charges must be added to what you
actually pay for the goods.
Yhe so-called bargain" is the lure
saat awaits the unwary customer in
roth instances.
For every loss you sustain from
khese two methods of buying, the COM
nunity suffers a double loss. Whether
ycu reside in the limits of Viroqua
and work there, or whether you re-
side outside and consider that resi-
dence on the farm frees you of all OBJ
Eigations toward the town, when you
sHsEId elsewhere for your needs that
xaSuid have remained in the c0mmu-
-
the community by just so much. What
this drain would mean il everybody in
the community followed this short
aighked policy is not far to seek. Bank
ruptcy would be the result, with mer-
chants being forced out of business,
atores bearing "for rent" signs, the
taxable property of the community
suffering decline and its attractive
ness as business and residence CEN
Ter suffering eclipse.
ASSUMES BIG RESPONSIBILITY
To counterfeit these tendencies, the
ssrling leadership of the community's
progressive forces must be sustained.
Among all the stockholders in the fu-
ture Of the community the hometown
merchants assume the largest respon-
sibility, because theirs is the largest
investment. Their confidence in the
stability and in the grawth of the
.iEy in which they live prompts them
20 build large buildings and fill them
With considerable stocks of goods, on
all Of which they pay their equal share
of taxes. The ambition of every mer-
chant and dealer in Viroqua is to make
mis- investment larger, the result be-
inG - ST the share that the community
receives in the way of larger taxes is
available for greater betterments.
Every dollar that goes over the
nunter of the local merchants pays
r4gte to the entire community. II
conE sack 10 you in fullest measure.
Tee merchant has the interests Of the
aone town at heart, Even from a
DuraF selfish standpoint, he is the
best booster the hometown has, be-
cause the greater the ~ell-being Of its
.itizeA. the better the pay they re-
eslys tor their labor the more comfort
ahletbeir homes are and the better the
STREETS are kept, the more efficient the
sch1a.s, the better the fire and police
qyg8etion, the moce attractive does
bt lc0nnunity prove for Others seek
me hon7es, and therefore the greater
IS tt.ageRer Of his possible custimers,
e5tY OF HOME MERCHANT
Buy Of the hometown merchant and
yor assure Viroqua of permanent
booster. lie does not plan to stay
aere fox a certain length of time and
theu to move to some other place; he
.sshere to stay, for it is his home, and
he home of his children. Like every
ether parent, he wants his children
10 have the best possible start in life,
and while he is working for this end
Tor his own family, he is taking the
esd among those other parents who
aarlinr the same ambitions for their
shiid5nn.
Tos maintain this leadership our
annies,nawn merchants must be sup
9Dpteu They set the pace and rally
shes-forces of good citizenship. Take
.heroster of your merchants and con-
rince yourself that this is so. The
men in your general stores, in your
3rygoods and grocery stores, your
hardware and implement dealers, your
druggists, your harness shop and shoe
store men, your tin-smiths, your ga
rage men, your elevator men and your
produce dealers, your lumber mer-
chants and dealers in building supplies,
the men running your dairies and
creameries, mills and factories, as well
as other employers of labor and Others
IN these various affiliated lines.
DESERVES STEADY SUPPORT
Their leadership deserves the sup.
ynrt of every good citizen in town
u fact, every man, woman, and child
n the community has a moral re,
zponsihility in the matter. These mer
work for the good of the home town
and therefore everybody who has tn,
welfare of the community at heart il
N duty bound to work with them anr
sustain them in the things they ar,
Tying to accomplish.
Buy from Viroqua merchants-N0V
AID ALWAYS!
NO REST-NO PEACE
There's no peace and little rest 70
ne one who suffers from bad back
md distressing urinary disorders
yiroqua people recommend Doan'