New-York tribune., 1922-02-05
Madison Ave.
C"rner Rents
ForS7,OoO,ooo
Prudence Bonds Corno.
lion Takes Charles = 'ora' r
Property for 63 Yss ~0'
as Site for Headouar..a'' .a''

The Prudence Bonds coroo,..,
to establish in "uptomn wan s.'00 s. 8
Charles & CO. property >. ~ -. '''e't'
cast corner Of MADISON Aysau~ south. '.
Forty third Street has been ,a ~'e and
the corporation for sixt.-,A.. ''V' NJ
as site for now aeadqu.r,er. 'e@''
corporation vii pay s7.Ooo,ooo in ..'' a'
for the ito during the s;,4' =" 'e''
seara' The corner IS directly ae,o'' c,a''
from the old Manhattan lJo,cr '.'O'' ''''
vas changed recently into oes.e ~',S'
the National CITY Company tho bo, ~"
company OF The National City Bank S'''
Fourteen Stories High
The Prudence Building VIII oc ,o..
teen stories or = Roman clas.,o 1..' 'g'''
'hc faeadc viii be Of granite ara @ ="
bic. The banking aoor viii be al.~.-
'eet above the street level ab;os a.,'
be lined with shops. two On v.d,..
Avenue and three on Forty -taird st,s',
Severance & Van Alien. no ba~o Wv
pared the pians. sag the strue.n,. r n..
be ono of tho finest in ~sotoen ",
Strcot.'
Entrance 20 tee main ociid,e~ .,
be on Madison Avenue taropyb -
bronze doors opening into > sns.;s. .,cssss
marble corridor -irteen foet p;9o ~
ing the elevator. snd frsn, a.b;es
grand sta.rpav ten fee- vidc n -. .a
lravcrtirc marble. With Eba-,t '',,'.a ,a~s
inEs, VIII icsd 10 The banki,, ane.
lnl5 floor NIii be constrYc.od =.
,earble, With = tTentg foot ceiNny T. !.
Roman classic dcsig7. An ar.7s.
screen Of marble snd statrsrv hro,-,
T.ll enclose the banking pace. nirss
tor rooms and Offices for the co~
pany officials or ths floor viii 'i,. 4.
given harmonious trestmcnt and f.,
isrlngs and furHi hings.
The banking floor aud the -welv.
stories OF oaicc sl5ore will bo ser,..
by three nigh speed clevators with
capacity Of 100 to 800 feet n,i1n.'
ALI the Office on each floor. WITH h.
onc exception, viii look cut upon tn
street '"'
Skeleton Of Old Building to Be Sold
Ihc re" building will inorporato +.
lIamc Of the Charles & c.. l2.s.o-
building on tic orner. involving
hangc Of fsade from brik 10 marh.s
lifting of the ornie and csaeu,
rearrange enlc0. ~ arm i.o.ural fea-ure'
he new building will be omole.s.
and read for ounary on or pesor
otober, 1923. The ompany viii man.
tain its present ofie - lse Rcrrsr
Street, Brooklyn. While the o,npsr,
Is but two and onc-haif year5 old !
has hnancd. through first mortrsr,
many important buildings in Ns,
York. The otfics Of the ompaav sr.
Frank Bailey. president: William Z
Grevo. eprcsident: Frank Fox. :
We president; Clifford :. ke,ss,.
treasurer: George l. Hare. soreta7.
Harry l.. Simpson. assistant se-e.srs
Howard Burdik. ass ssant t-ea surer.
The Brown. Wheeiok COMPANY nj
sotiated the deal.
Charles & Co. viii cree. i,nmed,s,,'
ly seven-story building. designed ID
their exclusive use. at - and 50 I'd
forty-tnird Street. part of their ord
ont location. This is tne ste Of Il
original Charles store of afty-qj
years ago. The ne~- building vii prl
vide moro adequate facilities +or euJ
toners. as all details o. construed
viii be workel out with this end
view. Il also will connect with i
Charles s. CO. store or Vanderbilt An|
nue. directly across from the Grsi1
Central Terminal.
The business was established inisl
IN Delaney Street. when this was
tnc residential ehhorhooe. In II
1t vas moved 10 rwenty-eightn Strs}
and Fourth Avenue. which was then \
It's height a. res dental section, al
in 1911 il waS moved to IS and 50 Es;j
torty-tiljrI Street