The Cordova daily times., 1922-02-15
(By Jos. M. Schenck)

1 report of this review Will go to MT.
 Hays and his decision will be final. If he orders the picture changed it will be changed. If he orders it "scrapped" it will be discarded with out argument.
 We felt that in selecting MT. Hays for a position of this kind we had done wisely when we picked man who had no previous connectnon with motion pictures. He cannot be pre- judiced, and will favor no one. We know that his usefulness in the post to which he has been chosen will depend wholly upon his complete in- independence of action.
 He was not chosen by me, nor by MT. zukor; he does not represent Mir. Fox nor MT. Goldwyn; he is not the friend of the Universal nor of
 Famous Players-Lasky. He stands
 for the whole motion-picture indus try, and his job is to view the inter- ests of the entire industry as against any individual producer or collection of producers.
 DISCRIMINATION ELIMINATED
 For instance, let us suppose that
 some film concern turns out a pie ture that is below moral tone and that Mir Hays decides this must not | 1 cd {c y,pf a this concern might if this decision were rendered by collection of it's business rivals, feel that discrimina- tion was being practiced against it. But when the picture is "scrapped" by order of a man who represents the interests of the entire industry this same feeling cannot exist, Add ed to this is the fact that the asso- ciated producers also have agreed that whenever picture is rejected for cause they will repay to the pro- ducer whose film is denied presenta- ton a sum of money representing e-fourth of what he expended in preparing the picture.
 MT. Hays will be in close touch at all times with the exhibitor-and the exhibitor is the individual who knows best just what the people wish to see. Some one producer might think that a certain type of picture would bring him rich re- turns. And his belief might be true so far as he individually was con- cerned. Bnt the exhibitor to whom the film was extended for presenta- tion would know that the showing of such picture would be bad busi- ness. It might increase attendance of a certain class for one week, but it would lower the tone of the theatre and would make for heavy losses in the long run. MT. Hays will get the views of exhibitors and will take them intimately into account when he is perfecting the closeup organization which we expect will result from his taking hold.
 ITO KEEP CONFIDENCE" MT. Hays will be entrusted with the job of keeping the public confi- dence-which is something that is basic to the success of the entire motion picture producing structure. Very much has been said on the subject of "sex" in pictures. But there exists confusion in the minds of many regarding the definition of sex. A great many think that the word sex is synonymous with salacious- ness. This is not true. The sex picture will continue to lead in presentation on the screen But the salacious picture will not be tolerated.
 There is an appeal of sex in every thing. The cleanest and most whole some love story Is based-cannotI help being based-on the attraction between opposite sexes-"the love of man for a maid" The very world itself and everything that goes on upon it has sex as a foundation. But it is not necessary to treat the ap- peal of sex in a vulgar or obscene way. And it will be one of the prin- cipal parts of Mir. Hays duties to see that this Is not done. l GETS NO PERCENTAGE
 Let me add that Mir. Hays will re- ceive straight salary. He will not obtain percentage of anything. 1 Therefore he will be in a position to take direct action without in any way interfering with his income, 90 !,