The Washington herald., 1922-07-30

tefprises IN tue notiOn pictur0 ouD.
mess to his credit beth ir the de.
partpnents Of exhibition and dis
tribution. He originally established
what eventually became the GEN
eral Film Exchange, one of the
largest in the country, fifteen years
ago. He subsequently and more re-
Gently established the First Ma
tional Exhibitors Exchange here,
being the franchise holder. owning
and controlling all First National
attractions distributed and ex-
hibited in this territory. This sx-
change he later sold
His announcement Of the forma-
tion Of o new film exchange for
the distribution of motion pictures
of the highest caliber through the
territory included in the States of
Delaware. Maryland, Virginia and
the District Of Columbia, contracts
for such productions having al
ready been executed. will un-
doubtedly arouse unusual interest
among the exhibitors who look to
Washington as the source of their
film supply. The announcement
that the Federal Theaters Corpora
tion, . company OF which he will
be president and director general,
will shortly start construction on
two large theaters in the north
west section of the city with
others in view in various localities
where the population and condi-
tions justify the same, has resulted
in numerous letters and phone calls
requesting further information from
prospective investors
Aside from the investment angle
and the improvement of their par
ticular civic center. the general
public Is doubly interested, due to
the fact that they recognize the
truth in Mr.. Moore's assertion that
every theater built and operated by
him IN sections where to date oce
theater has controlled the situation
will mean that wartime admission
prices now maintaining must be
cut to meet the new competition
and the public cannot help but
charged and the class Of produc-
tions offered for their entertain
ment.
Fire Chief George S. Watson con-
Quoted a tour of B. F. Keith's The
ater for the benefit of Maj. Paul
Vaginot, chief Of the Paris, France.
fire department, on the morning OF
Wednesday. July 26. Maj. Vaginot
expressed great admiration for the
equipment and cleanliness of the
theater, stating 1t was quite diff
ferent from the theaters of Paris.
where they were clean and orderly
in the front of the theater. and
quite the opposite back and under
the stage.
Keith's Theater, as usual, sent
out a show to entertain the vet
Grams of Walter Reed Hospital on
Wednesday afternoon, the follow
ing artists volunteering their serv-
ices: Raymond Hitchcock, Frank
Van Hoven, Demarest and Collette.
Grace Hayes, Anderson and Yvel.
The performance was given in the
Red Cross House. under the super
vision of Field Director Stafford of
the American Red Cross. Mrs. War
rem G. Harding and party. consist
ing of Maj. Ballinger, Col. J. D.
Glennon. commanding officer of the
post; Col. Keller. chief surgeon:
Maj. Morris. executive officer. and
Maj. Schlanser, chief Of E. N. T.
Clinic, were interested spectators.
CrandalPs Metropolitan Theater by
presenting a consistently diverting
series OF pictures calculated to appeal
especially to the tastes Of hot weather
amusement seekers, Is breaking all
previous summer attendance records
Instead Of resigning itself to three
of four months of bad business on
the theory that in hot weather they
will not come in." the Crandall ex-
ecutive staff set itself the task of
arranging for bills throughout the
summer that would bring lovers of
good entertainment out in considera-
BILE numbers.
Installation Of a new $4,000 or
chestral pipe organ was completed
last week at Crandalrs York Thea
ter. The new instrument is the finest
of its type in the Capital and is
equipped with special attachments
capable of effects that no other pipe
organ can produce. The organ re-
citals at the York hereafter will COM
prise an appreciable element of artistic
superiority of the daily program.