The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-01-13
KIWANIS MEMBERS
SEE BOXING BOUT
President Fred Marsh in Oral Boost
Lays Stress of Necessity Of Adj
vertisina City and County.

Donnelly featured the meeting OF the
xiwanis club yesterday, the bout COM
ng as a surprise TO the members. and
being pulled off in the auditorium,
whore luncheon was served
Announcement was made at the
meeting that hereafter dues may be
paid IN advance. $3.50 each quarter.
his to include the price OF the weekly
uncheons.
A letter was read from the Frank
Marston Post. American Legion. ask
lne the cooperation Of the Braves in
their campaign to assure the state
convention OF the legion here in 1928
This was referred TO the committee on
public affairs.
In the oral boost given by the presi-
liant, r w Marsh. attention was
called To tbs great necessity OF adj
vertising Pensacola and Escambia
county. and marketing one OF our
greatest assets, the new road system.
MIR. Marsh said:
The thing want TO harp about to-
day Is the need for organized effort
to properly market our greatest as
set. our new road system. our gulf
beach. golf links, climate, and water
sports In these things we rival and
can successfully compete with any
other part OF Florida. Many men who
have had long experience travelling
all over Florida, and who have no in
tercst here. have recently told me
that we should bend every effort TO
attract winter as we'll as summer
.s+t.
roads, as much to offer. as any part
OF Florida for winter, and more for
summer tourists.
We are Investing close to three mil
lion dollars in roads alone. The coun-
ty commissioners are pushing this
work along very effectively, and just
now everything is being done, ana as
quickly as possible.
However road construction should
DE likened to the erection and opera
ton OF factory Our county and state
officers TO the factory force. and the
product IS the things we have TO Of
fer tourists. There IS certain
amount for home consumption but the
Investment is TOO large to be justified
for such a limited market, and we
must sell in large quantities to out
siders. TO do this we must organize
a sales force. The county ana state
officials have no machinery for this
part OF the business, and it is up TO
us to carry on the work through or
ganized effort
With this end in view Barney Nor
row attended the recent meeting of
state clubs in orlando and both of us
last week were delegates to the South
eartern Good Roads Conference in
Jacksonville.
Our object is TO affiliate ourselves
with the organized effort to exploit
the whole state OF Florida to motor
lists as q unit, giving them a compre-
hensiyc and true road map with ac-
companying road information, and in
which we would be fairly represented
This object now bids fair of accomp-
lishment as result OF the Orlando
conference / will be one of a COM
mittea of five to frame this booklet
and place 1t before the. public.
The Jacksonville conference was for
a larger but similar purpose
The southern motorist Is now the
victim Of an enormous amount OF mis-
Information and selfish exploitation
Fly by might so-called road associa-
lions issuing road maps through the
southeastern states, detouring cars
over impossible and circuitous roads
for the purpose of getting local ad-
vantage, and even placing agents al
points to intercept ard detour cars.
The American Automobile Associa-
tion has taken cognzance of this sit
uation. and called the Jacksonville
meeting to devise measures TO check |
this evil. Once a community has got
ten an evil name it is an almost i'm
possible task for 1t to right itself be-
fore the public, and we must make |
no mistakes in this respect.
There were present at the Jackson-
vile conference men of national
prominence, including the president Of
the A. A. A. William Jennings BRYAN |
and the president OF the Dixie High
way Association. committee of five
on resolutions was appointed, and on /
which / served, who drafted plan
by which is to be orgarized the South
eastern Division OF the American Au-
tomooile Association. which will work
In the interests OF better roads in the
territory included in Kentucky, Ten
nessec. Mississippi. Alabama, South
Carolina, Georgia and Florida and viii
coordinate efforts of motor organiza-
tons and win begin campaign to
educate the motorist on road condi-
lions. They will adopt a uniform an
plication blank, supply free informa-
ton to members OF affiliated clubs
publish. issue and distribute stand
aridzed road maps. and establish a
chain OF affiliated clubs who will
function in accordance with this plan.
Briefly translated into our own
problems. this means that Escambia
county win be adequately advertised
by pamphlets and road maps issued
under the authority Of the A. A. A.
and disseminated by every local club
thror shout the United States. This
service Is invaluable, and could not
be purchased by dollars alone. I'll
must be reciprocated by ike service,
ana our obligation will be to contrib
ra4 f.q 81. ]