The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-02-04
CAN YOU AFFORD
NOT OWN AGAR?

You may say: Il am not going to
buy an automobile this year. But
you NAV be WRONG. Look at them
first, THEN make up your mind. You
may say: THE times are not good /;
this is not the time for spending
money on an automobile" The an
swer is that the right time to buy an
automobile is WHENEVER YOU
HAVE GOT THE MONEY AND CAN
AFFORD 1T. And. very often, the
BEST time to buy an automobile is
when you have the money or can get
IT, and thing that you CAN'T afford it.
The man who hesitates about get
ting car for himself, his business
and his family, if he possibly CAN get
it, has not thought the matter over
very carefully or completely.
Suppose you saw standing on the
zee at the south pole one of those pen
guins--you know what they are-big
birds that stand up straight like &
policeman, tiny wings with which
they cannot fly. Sailors walk up to
them, knock them on the head and
they are practically extinct. They
would be alive in millions today il
they HAD GOOD WINGS. Wha:
would you think of a penguin if he
saw 4 sailor approaching with club
and refused to buy a pair of first class
wings at ANY reasonable price? You
would say he was foolish. Suppose he
said to you: Times are bad, | must
husband my resources. This is not
the TIME for me TO buy wings or in
a 1cra in, ich Id
say: when times are bad, YOU need
wings more than ever
What the approaching sailor with
the club is to the penguin, bad times
are TO THE CITIZEN.
The best thing for him to do is to
get car, if he can possibly manage
It the best kind that he can afford
There are many kinds-cars costing
less than a good horse and buggy, that
will do a hundred times as much as
any horse. There are cars that look
like a palace cut down to limousine
size, costing and WORTH as much as
a good house.
Remember there is no such thing
as pleasure car Every car, of
course, gives PLEASURE, really. The
workman whom you see driving the
big five-ton truck, instead of lashing
a team OF suffering horses, takes
pleasure in the truck, its power and
usefulness. The automobile that car
RES passengers is no more a pleas
ure ear, correctly speaking, than is
the five-ton truck with d load of coal
or of steel barrels.
The automobile is for human beings
what wings are to Il bird. You can't
say that an eagle has pleasure wings,
or that bird of paradise has pleas
ure wings They have wings thai
give them pleasure, wings that save
them time, wings that make them
healthier and safer and carry them
where they want to go That is just
what car does for the human beins,
and the human family.
Tho only thing you have in the
world is time. An automobile multi
plies it by three. II you are worth
something, then a machine that can
make you three times what you are is
certainly worth having, and YOU CAN
AFFORD IT if YOU have the money
to buy it, or can get the money. The
man who says truly, 81 don't need an
automobile also says truly, MY
time doesn't amount to much.
An automobile makes the holidays
and Sundays days of happiness for the
whole family The automobile is in
expensive because it keeps families to-
gether, enables them to find their
pleasure together without separate
cost for it. 1t enables the family to
go where it chooses, when it chooses,
and inexpensively.
AS you travel through Georgia in
your Pullman or day car, you see
along the roads hundreds of cars, the
biggest, most expensive, smallest and
least expensive, taking entire families
here and there. A family with an au-
tomobile can migrate when it chooses,
just as the bird with its wings can
migrate.
The difference between a man with
an automobile and without is the diff
ference between the flying bird and
woodchuck fastened to his little
hole.
Those that are foolish say the au-
tomobile market is Saturated" On
the contrary, the automobile industry
is only just begun, and not half of the
families have automobiles that
COULD and OUGHT to have them.
Prices have been reduced, quality has
been improved Keenest competition
has brought magnificent results.
And as you discuss with your fam
lily the question. Shall we get an au-
tomobile THIS year or waltz" re-
member the following facts:
An automobile means better health
to everybody. Do you want to wait
a year for better health? 1t may be
too late.
An automobile means pleasure for