The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-05-29
AMERICAN FILMS
IN ARGENTINA
European Pictures Wan
ing in Popularity in
South America
.LATINS LIKE COMICS
lTickets Sold for Part Pro-
gram and Time for Social
Converse

WASHINGTON. May 2s.-Ameri.
can motion picture films, in the
space OF a fee brief years, have ac.
qu.red control OF the market in Ar
g,ntna, over which European films
had held full sway since the first
movie theater was opened in Buenos
Aires In 1899, according to current
reports TO the department OF COM
mUrce.
Until 1914 European films held
undisputed rule of the motion pic
ture film market in Argentina, but
with the advent OF the American
films introduced during the World
war, European screen productions
we're rplegated to the background
}. and today play second fiddle" to
Z the inereasingly-popular silent dram
a. aud mirth-provoking pictures
produced In the United states. The
American motion picture plays
gained in favor so rapidly immedi-
stelv after their introduction in this
South African country that they to-
day are the recognized standard and
the highest entrance fees are will
lingly paid by the Argentine public
10 see the favorite American screen
stars In action.
Great Demand for Films,
The demand for motion picture
PLAYS in Argentina Is as great in pro-
portion TO population as in any other
country in the world, according to
the department of commerce report.
and the city of Buenos Aires alone
has 1913 movie theaters operating,
with an average of 2,25o,00O paid
admissions per month.
The program in the motion pic
ture houses OF Argentina are much
more extensive than those offered
~ movie theaters in this country.
Pour pictures. consisting of an
American film as the feature and
three European films as supplement
taries. are the usual offering TO
screen play devoteos In Argentina.
Admission may be purchased for one
picture or for the entire progra m,
an innovation that would appeal i'm
mensely TO the average American
youngster who stares wistfully at
the l0-cent admission sign adorninC
the ticket window OF his favorIte
movie while he genEerly jingles a
few pennies in his pocket.
Another popularity of movie thea
Ter management In Argentina, one
which probably would not find much
favor with the more reserved Amer
.SHA'' - AhdI VI duOWlrR frequent
intervals between reels and pictures
In order to permit patrons 70 look
around and greet acquaintances in
the audience.
Unique Phase Demanded,
This unique phase of the motion
picture industry In Argentina is de-
manded by the public and II is a
common practice for friends and ac-
9ua!ntances to purchase admission
Tor only one picture that they may
greet each other during the inter-
walls allowed for such purposes.
Although there is wide dissimi-
larity in the Compartments OF the
American people and the latins that
comprise virtually all OF Argentina's
population, the American screen
stars who delight the hearts OF
countless numbers in this country
by their comic antics or stir the
hearts by realistic portrayals OF
emotional scenes on the screen are
much more popular than the film
stars OF European countries, and
despite the fact that the cost OF
american films Is much higher than
european films. they have become
tne veritable backbone OF the mo-
uon picture industry in Argentina.