, 1922-05-12

IA natioal campaign. recognized. Oh
served and practiced everywhere,
every year; national in its scope and
Its recognition and utilization by tho
public. the press and civic organiza-
tons. and the business community"
That definite plan and object was
tho result OF clear thinking and once
he had thought out the big idea and
its scope. he felt that 1t should be put
to h test Like most new ideas, how
ever. Its inventor had difficulty in get
ting others to sec it-they declared it
too theoretical" and even "too altru-
isticF' Indeed tho plan itself would
have amounted to nothing II he him
self had been without the determine
ton and ability to put It through.
Therefore. - since he has been d.
recting n nationwide campaign for
cleaning up American cities, DESTROY
ing misunderstanding refuse, and max
ing homes and towns beautiful"
with net results In the saving OF lives
and property values that cannot b.
co~mputed-and he Is stin on the job.
This. the idea OF Allen w. Clark,
a st. Louis man. was simply to or
ganize local campaigns to make the
cities and towns throughout the ma
tion, sanitary and attractive and {
keep them so. by straightforward
reason-why arguments for "cleanli-
ness, thgift and civic pride" and by
practical methods for their method
cal and continuous expression, rath-
or than in any of the annual and in.
adequate explosions of hysterical.
transient effort that had been tried
and abandoned by SO many communi-
ties.
Clean Up to Swat the Fly.
Have o noticed there arc not SO
many flies as there used to be? II
you live in n of these cleaned-up
cities o surely have. The little
house fly has always been considered a
nuisance. a pest. but IL is only in late
years that we ave come to under
stand that he is more than a nuisance.
He is n deadly menace to health. He
carries disease of many kinds. among
them the deadly spinal meningitis.
Gathering disease germs on the cush-
ions Of his feet n on the ends of his
'whiskers." he deposits them on food,
IN water. on the lips of sleeping per
cons, on clothing everywhere. He il
\ ne busiest known distributor of diseasc
germs. Even that notorious plague
carrier h rat. takes off his hat to the
deadly fly. The mosquito, confines his
activity to malaria The fly is a
wholesale distributor Of disease germs
of all kinds.
What. o ask. has the cleanup and
paint-up campaign to do with the de.
struction of the fly? Perhaps you sup
posed the "swat the fly" slogan die
the Job OF reducing the swarms OF tina;
little pest. You call to mind those
wonderful figures of the millions of
flies which result in August If you fan
to swat just one in March. Theoreti.
cally those figures are good, and IL
you miss a fly in March and nature
progresses perfectly with none of the
thousands of mishaps which may &C.
cur. there will DO millions of flies in
August. or there would be IL this
new idea did not intervene to eve
For remember this: Files breed in
refuse. When refuse is destroyed the
fly finds no happy home in which to
establish a family. Likewise, the mos
quito breeds in every little bit of stag.
nant water he a find Where there
is none the mosquito crop is cut as
short as the berry crop in a drouth.
Tin cans and any other sort OF rain
receptables in a back yard OF a vacant
lot make the ideal mosquito breeding