The Llano colonist. [volume] (Llano, Calif.) 191?-1937, 1922-04-15

OPERATION.
One Of the most inspiring. and one
that might Be justly used, with some
slight modification. BY the submerged
majority, reads to all who look, as fol-
lows:
WHEN MILLIONS OF MEN BUCK
up. THINK UP. TALK UP, BUsI-
NESS WILL WAKE UP.
How we wish we could believe this
inspiring one. But we fear there is
a joker in it. 1t is:
WORK HARD, BUY WHAT YOU
NEED. PROSPERITY Is JUST
AROUND THE CORNER.
There are others. These are a few
assorted samples. Now. just to, see
how effective this propaganda is, why
not ask few in your neighborhood
what they think of them2 If these
bill boards are near where you live,
ask few people of average l4-year-
old minds what they think of them.
. q =
We dream in terms of tomorrow,
live in terms of to-day. and think in
terms of yesterday.
Any of us will concede that wire
less telephones for general use win be
everywhere in few years. To-day
To-day we have them in many homes,
bringing to us concerts. speeches, etc.
Little more than monographs, but with
vast possibilities. We will concede all
most anything as possibility of the
future.
Those are our hopes and dreams.
We live to-day in postwar condi-
tons. We have failing finances, fail
ing government, failing nations, starva-
zion, menacing wars, graft.
Apathy is everywhere. We refuse
to look into the present, prefering Wis
sionary glimpses into the future or re-
gretful reminiscent glances at the past
To-day in 1922, we are thinking in
prewar terms.
We long for the good old days of
low prices, forgetting that with low
prices went unemployment.
In looking backward we are trying
to live backward.
To progress rapidly. we must forget |
tbs past, examine the present, and view
with calm discrimination the promis-
ed events of>the future.
One idea in generation is more
than we should logically expect.
That is. if this generation manages
to get one whole new idea, it is doing
much better than the average. One
whole idea each generation would do
much to remove humanity from star
walton and ignorance.
The lesson this generation must
learn is cooperation as an idea. as
method of unselfishly helping human
ity.
But it will not get that idea. The
war just past, and the war now brew
ing will so obscure this beautiful pur-
pose that it will require several gener-
atoms to get the lessons.
Wars are not fought in battles, nor
are they paid for in money. lives. and
material alone. The price is retarded
progress, the highest price possible.
y **
The cause of applied cooperation
has two chief enemies.
The first of these is capitalism. That
is to be expected.
The second is those who believe in
the principles of applied cooperation.
There is not one cooperative but
what has had its progress retarded, if |
it has not been ruined. by the con-
duct of these misguided persons.
With the American Dollar as their
highest ideal, but with cooperation US
ed as hopeful jimmy to get it, these
persons in their haste to acquire mon
ey blind themselves to all other consid-
erations.
Next to them, come the fanatics, an
mated by fantastic notions of manage
ment. bent on participation in every
small detail. Usually lacking training.
their efforts result in. chaos. misunder-
standing, hatred. animosities, that
smother and cause disruption.
Gaining their ends, such persons
wreck the enterprise because of their
lack Of training, and because of un-
sound business methods.
Failing to gain their ends, they pur-
sue policy of rule or ruin. = Like
spoiled children, they must break up
the game they are not permitted to
make the rules for.
Spies are comparatively few. Cap
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