Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1922-03-02

side the old limited trade territory.
Several examples of splendid ap-
plication of the Golden Rule idea
were found among the Americus mer-
chants yesterday. AT Mrs. E. j.
Walkers millinery, where sailor hats,
absolutely new, had been advertised
at a low bargain price, it was dis
covered in unpacking the hats early
in the day that the number in stock
was smaller than was believed. In
order not to disappoint any patron
line Of hats of similar design but
costing considerably more was quick
ly unpacked and put on the bargain
counter-and the whole practically
cleaned out There was no disap-
pointment, and this firm considers it
made many pleased patrons who will
return, thereby accomplishing a
splendid piece of good will advertis-
ing and a good reputation among
strangers.
Another Example.
At Tillman & Browns, where a
lot of children's and misses shoes
costing $1.0 had been ordered ship
ped by express on telephone order
to be sold at $1.50 a pair, it was
found at a late date that the ship
ment might not arrive in time. An
Atlanta firm was gotten on the wire
duplicate order placed, the shoes
there costing $1.65 a pair instead.
They arrived and went into the sale
at $1.59 And Tillman & Brown to-
day believe they did the best piece
of advertising for their firm and
for Americus that it was possible
for them to do. They did enough
business out of their regular stock
during the sale to absorb the loss
on their specials and leave a profit
for the day besides. They are already
getting ready for the April sale.
At the Fashion Shop the silk
stocking special went so fast that
the 12o pairs were gone by Ii
O'Clock. There was not even sam
pie left. They finally borrowed a
pair sold to a city customer for a
sample and all afternoon took or
ders giving out due bills for the
delivery of the stockings at the bar
gain price next week when a new
shipment can be secured. 1t cost
the firm money but it made good
with the people and made friends
Many bought without even looking
at the sample, simply handing over
their money for the due bills. They
believed; it was the Golden Ruls
working.
Pinkston's had fine run on dress
es, etc. The big special bargains
helped to make people feel that they
would be treated right in anything
they bought. And they were.
Mrs. E. Pearlman impressed hei
two visiting sisters into service ane
then had scores of customers walk
out because she could not wait OF
them. She treated them all fairly
showed no favors, and strictly ap-
| Piled the Golden Rule.
Curb Market Helped.
Ali the merchants give much credi-
| for the enthusiasm and success OF
the sale to the farmers curb mar
ket at the court house, and to tht
band. The curb market, especially
came in for high commentator ant
citizens generally are demanding
{ that every encouragement be givei
it by the town people, and every eff
fort to give good service and righ
prices by the country people, so tha
it may be perpetuated and become ;
big and important local institution
1he fact that it is to be continued
each Saturday and Wednesday ha
met with wide approval.
People came to the curb market
and to shop, from Terrell, Lee
| Schley, Macon and other nearb.
counties. One woman remarked tina
she had not been to Americus befor
for many months. Many were 81
new here that they had to inqulr'
their way about.
SO enthusiastic are the merchant
over this sale that many of then
have set about arranging for bar
| gains for the next sale. They hav
come to realize that the best bar
| gains are the seasonable goods il
immediate demand, furnished at tn
lowest possible prices without an,
| profit. They are learning that prae
tically all manufacturers will gladl
cooperate with them in filling order
at lowest prices, for goods for bar
gain day specials, and are gettin
i busy right now placing such order
for the April sale. The stores tha