Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-11-09
HOW To SELL
TOFOREIGN
nations
Expert Urges Common Sense Treat
ment of Sales Campaigns.
Points Out Importance of Big Men to
Handle Problems Sure to Arise
BY SAMUEL H. HOURVITCH


In order to gain the place We are
entitled to in the International Mar
ket, | believe the best way would be
for our bankers and business men,
our farmers, manufacturers and all
those interested in the Import and
Export Trade to take a complete in
ventory of their present standing.
their actual business and economical
resources and last but not least, t.
decide if they are ready to and abe
to plunge again into oversee trade
even if business conditions for at
least three to five years do not bring
them the expected expansion an
profit.
Next in Importance is for the bust
ness man to ascertain for himself il
the standard article he produces is
still "prima" seller, i e. to find out
the future marketing possibilities of
his booksellers" as many articles of
standard value and demand, during
the pre-war period became obsolete
lately. 1t would do the producer as
much good to keep-on advertising and
spend on market promotional work
on this as it would pay to spend for
the establishment of a new market
for the ancient Roman ammunition
to be used in modern warfare.
Economical Treaties
Great Britain is doing its utmost
to establish economical treaties with
its colonies on reciprocal basis.
Our business men are not so fortunate
in this respect, on account of our
lack of proper colonies. But many
of the new struggling countries would
make wonderful opportunity for
such a start.
BY all means, don't let petty poll
ticians tinker in treaty making, if
you want proper results. Leave the
business of making treaties to and
with Industro- Commercial Experts,
well-versed in problems of Interna-
tional economics. As an Illustration,
let US quote the following examples:
Bismark understood very we'll this
peculiar position and left therefore
the matter of reparation and COM
mercial negotiation in 1870 to his
banker Thanks to sound business
analysis and proper calculations, the
French were able to repay their mill
tary Preparations without danger to
their economical stability, and the
money thus acquired enabled Agri-
cultural Germany to be easily trans
formed into a world-factory.
How much politics" has accom-
plished with the Preparations of 1913
and economical treaties is easily seen
from the results obtained by the
treaty of Versailles.
Many people believe that it takes
man well-versed in local trade to
make an efficient Import or Export
Manager. This is mistaken idea.
We would gain great deal more if
our Foreign Managers were taken
from those who know something about
the proper countries involved.
We have, fortunately, among US
representatives of most of the civilized
countries. Given a proper training
in the goods and the necessary finan-
ciai facilities, many of our citizens
of foreign birth would make an ideal
body for the building up of American
trade abroad.
The Foreign Manager.
It makes no difference whether Won
are looking for an Export or Import
Manager. The main thing you are
after is the ambition and capacity of