The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-06-18
DODGE BROTHERS
BUILD new COUPE
Closed Car For Business Men Is Distinct
Achievement In Automotlve
Field.

Behind the simple phraseology Of an
announcement which Dodge Brothers,
Detroit automobile manufacturers, are
| publishing today in every important city
and town In America, lies the story OF
new achievement in automobile de-
velopment. Dodge Brothers announce
a business coupe; conservative changes
in the body design Of all other types"
the advertisement reads.
The business coupe is the first all-steel
closed car ever marketed. IN this re-
spect 1t takes a new and distinct place
in automotive history, for 1t involves an
entirely unique principle of coupe body
construction. The steel body not only
practically eliminates the problem of
limited production, duo to the tedious and
costly individual workmanship required
on wood bodies, but also enables the
manufacturers to give the coupe the
same lustrous baked enamel finish which
has already contributed so much to the
reputation Of Dodge Brothers open cars.
This process in itself viii also facilitate
quantity production, as an enormous
amount of time was consumed hereto
fore in applying the numerous coats Of
paint required on wood.
Naturally, these are important factors
In the determination OF the selling price,
resulting in economies which Dodge
Brothers are passing directly to the pur-
chaser. Wood is practically eliminated
from the, construction of this car" said
Mr.. Brock Of Brock and Westmark, the
local dealers. Even the framework and
panels are OF steel, and the natural re-
suit is a lighter, quieter and more dur
able car. Steel prolongs life and reduces
the possibility of squaks and rattles.
"The business men OF America have
been expecting such a coupe and Dodge
Brothers have given it to them.
at is in reality a coupe at road
ster price. While II is easily attractive
enough for any use, 1t is particularly
designed for the business man who
needs the comfort and protection OF
closed car IN his work, but who can easily
get along without few of the luxuries
which, in the past, have made the closed
car so expensive. The business coupe
IL built inside and out to withstand the
wear and tear of every day use-and yet
1t retains the same lightness and beauty
of line which everyone is accustomed to-
look for in Dodge Brothers closed cars.
It lacks only what l might term the de-
probation liabilities of the more expen-
sive coupe. 1t is upholstered in genuine
leather, has wide, comfortable straight
seat, is equipped with cord tires, heater,
dome light. windshield cleaner and adj
justments for raising and lowering win
dows The doors are unusually wide and
are fitted with new easy closing Yale
locks. There is more than the usual
amount of leg room and convenient and
spacious luggage compartments are pro-
vided. Doctors. real estate men and
statesmen of all kinds viii find it just
the car they need. We already have
good indications of a tremendous de-
mand.
"The change Of design in the other /
Dodge Brothers cars indicates that while
Dodge Brothers have always adhered
closely to the practical they are also |
and abreast of the time. 1t
is Dodge Brothers policy to make i'm /
provements year after year and month /
after month and this is simply another
step forward