The Columbia evening Missourian., 1922-06-26
ADVERTISERS
ADVOCATE THE
NEOSHO PLAN
Scheme Devised to Bring Farm.
er and Business Man to
Better Mutual Un.
derstanding.
ORIGINATED in MISSOURI
Several Important Railroad
Systems Decide to Use
Idea in Pushing Ad
Clubs.

MILWAUKEE, June 26.-The moment
the merchants of a city get together in
mutual trade-building plan and come
TO know each other better, the trade Of
all will grow and each will find that the
other is a good fellow, willing to com.
pete fairly and share with his fellow mer-
chants the profits that come from new
customers brought into the community.
Several important railroad systems Of the
country, it developed here today, at the
annual convention of the Associated Ad-
vertising Clubs, have adopted a plan for
pushing the organization Of small city
advertising clubs and the use of what is
known as the Golden Rule or Neosho
Sales Day plan.
The plan gets its name from the fact
that it originated in Neosho, Mo-, where
it has been in successful operation for
many years. c. r. Lowe, of Neosho, who
is known as the ''daddy" of the plan, is
now devoting all of his time, under the
auspices of the advertising association,
to organizing advertising clubs for the op-
Grafton of the plan. The plan is devised
not only TO bring the business men to-
gether but to bring the business man and
the farmer, his customer, to better un-
derstanding of each other and thus to
break down the wall Of prejudice that
often keeps the farmer from trading with
home merchants.
TOWN MUST RENDER SERVICE
The farmer is hard-headed fellow.
He works hard for his money. He in
sis,s on the right to spend it when and
where he pleases. But he will spend
it in the town nearby if the merchants
will make it worth his while and tell him
about it, through advertising.
L. d. Fuller, of jamestown, N. Y,
chief agricultural agent of the Erie Rail-
road Co., told the advertising men that
the plan had worked admirably in eigh-
teen towns along the Erie.
In Meadville, Pa. a town Of $1,000,
he said, one merchant sold forty-four
suits Of clothes on a special sales day,
in addition to numerous collefe,.-ehirte
and other similar articles, while a mer-
chant in Union City disposed of lao
barrels of flour in single day.
J. NJ. Mallory, industrial agent for
the Central of Georgia Railroad, showed
how the farmer not only was made to
come to town to do his trading. but also
how the business men of various cities in
Georgia co-operated with him in provid-
ing better marketing outlets for the prod.
ucts of his farmland it naturally follows
that the farmer will trade at a town
which offers him the best marketing SER
vice. He quoted a newspaper chipping
describing the success of the Golden Rule
plan in Sylacauga, one Of the sixteen
towns on the Central Of Georgia to adopt
the plan.
MARKETS FOR FARM PRODUCTS
"The business men Of Sylacauga are
exerting every means possible to bring
the people of the community into har-
mony with the people of Sylacauga," said
the newspaper report. "The Golden Rule
Sales Day was our first step. 1t has
proved success from the start, and
grows more and more attractive each
month.
"The next step was to create a mar
ket for chickens and eggs. The mer-
chants now will buy all that is brought
to them on sales days.
"The third step has been the estab-
lshment of a sweet potato house, which