The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1922-02-02

nng' conference.
r..u4y inoilngs session was open
ed shortly after $50 by President
Phillips after which L. l.. Kells, pres
ident of the Sank Centre Commercial
Club was introduced, and as Frank
Wing puts it, made "spiffy" ad-
dress of welcome. Mr.. kells was
credit to his community and to the
exalted position which he holds. He
set forth the advantages of Sank
Centre as a residence district and as
an out standing community in which
to do business. He also expressed
. sincere delight and appreciation on
behalf of the citizens in welcoming
this distinguished body of men to the
town.
Fl. z. Mitchell of the Bemidji Sen
tinel responded very graciously to Mr..
!. Keils welcoming speech.
One of the students of the news
paper profession is Herman Roe OF
the Mortified News. Mr.. Roe's pa
per, Making a Survey of Your Com
munity," was surprise to most OF
those who had the privilege OF listen
ing to it. Some months ago the
2 Mortified News sent out a question
]. aire to several hundred of the resi-
a dents of that community endeavoring
: to get a line on various angles OF
his newspaper and advertising fea-
.. lures of the News from the layman
standpoint. The answers were
startling but the outstanding fact
was that the people of that COM
munity were persistent readers OF
the local merchants advertisements.
H. c.. Hotaling past president OF
both the Minnesota and National Ed
itorial Associations and present Sec
rotary of the National Editorial As
sociation and publisher Of the Maple
ton Enterprise in discussing this pap
: er brought out several salient facts
{, overlooked by Mr.. Roe.
,54 The paper,ms an Advertising Ser
. vice Worth What it Costs?" by Toney
La Premiere, of the Grand Rapids
Independent, and discussed by Ru-
. dolph Lee of the Long Prairie Lead
er, brought out several angles OF
this preplex5ng question to many OF
the publishers which they had not
sthought of before The general i'm
preston seemed to be, however, that
an advertising service within proper
limits, kept up to date by an efficient
concern was worth what it cost.
About 1890 automobiles transfer
red the entire party to- the Home
!. School for Girls where Mrs. Morse
and her efficient corps of assistants
provided a splendid luncheon which
was dainty served by the girls OF the
school at the Administration building.
The Friday afternoon session was
heldrin the Assembly room of the
Community building of the school
and a choIr of 20 voices favored the
guests with couple of songs delight
fully rendered prior to the opening
of the business session.
DR.. J r.. A. Dubois, was the first
speaker introduced and made an able
address in which he referred with
feeling to the passing of two men
prominent in this association since
the last meeting here six years ago.
The Hon R. C. Dunn of Princeton ana
Hon. Farley Dare of Walker.
Mrs. Blanche La Due, appointed to
the Board of Control six months ago,
gave most interesting resume of
the II state restitution which come
under the direct supervision of the
Board of Control.
Ralph w. Wheelock also a mem
Der of the Board of Control made
a short talk in which he expressed his
appreciation of the Board of Control
to the Association in honoriag the
state with their visit on this occas-
sion.
Mrs. Fannie French Morse, super
intendent of the school, briefly ex-
planned the aims and objects of the
school and some of the things accom-
plished sinct it's establishment
here in June, 1911. The news
paper HleI were f1iIldLCu dt liiC oSopO
of the institution and its plan of OPP
GRAFTON and number of them availed
themselves of the opportunity of be-
ing properly conducted through a
Number Of the cottages that they
might see at first hand how this
splendid work of conservation was be-
ing carried on.
w. E. Verity's paper on the "Busi-
ness End of Country Print Shop"
demonstrated that Mr.. Verify con-
ducts the Wadena Pioneer Journal on
strictly business principals, p. j..
Vasaly of the Little Falls Herald
lead the discussion
Senator Geo. Peterson, secretary
of the Minnesota Retailers Associa-
ton dicussed newspaper advertising
from a retail standpoint.
Mr.. Peterson is firm believer in
the judicious and persistent use of
newspaper space and he showed some
of the things accomplished by his of
flee In the development of better and
moro <,dvny-fi cinu ond cfafod that the