Arizona republican., 1922-04-02
OUTLOOK FOR
BUSINESS IS
VERY BRIGHT
Tire Official Declares Firm
Foundation Has Been
Laid In Every Section
OF Country.

AKRON. o.. Mar. 81 tspeciaD-
The kind of prosperity that is found
ed neither on guess nor the .unJusu-
fled hopes of optimists is now re-
turning to the country at steaoily
increasing rate.
This is the opinion OF J.. @. Fair-
bank, general sales manager or tne
firestone Tire and Rubber company,
who has recently completed a trip
from Akron to the coast. and return,
covering all the important olstrlput-
ing points on the way.
Prosperity is on the up-bulid,
saws Mr.. Fairhank. mot because
ueople merely hoped for it, but be-
cause they have worked for it ana
are still at it.
II am not predicting boom or
return. of the superficial prosperity
Of 1919 and early 1920. My hope IS
that we will never see such condltlons
again.
aOn the other hand, l am quite
convinced that we are on the eve OF
a broad. substantial increase of busl-
ness that will mean more to all OF us
because it is founded on hard work
and the. creation of new economic
values. and not onE fictlclous ana
speculative gains in the value OF
stocks land and raw materials.
my trip West was convincing be-
cause 1 found among all classes the
same spirit OF modified. controlled
but confident optimism.
Among bankers, who q, year ago
were profoundly depressed, l founo
today. a. feeling that the tune mas
come for definite and constructive au,
vance in business on a safe and well
thought out basis.
..Ttey reported to me that While
there was stiIle much to be done IN the
Iiouidatinz of debts, that such great
strides had already been made in TINS
direction that they found themselves
in a position to make considerable
loans on projects that had sure foun-
dation.
Farmers are happy over the sud
den nm turn in the price on their
nrodncts. Marked increases in the
urice@ Of hogs. wheat, corn, wool, and
other products have not only given
the farmer immediate returns. but,
what he really needs far more, the
confidence that all is not lost and
the courage to plant a full acreage
this year. The lumber business IN
the Northwest is taking on new lie
because the volume of new buildings
is steadily increasing.
Naturally am interested IN the
effect Of these things on our own
business. and I find that the sale OF
new motor cars and the increased
mileage of old cars on which We are
dependent for our tire sales, IS al
ready affecting the business or men
who handle our tires.
After all though, the great suS-
tanning influence of the automoplle
industry at present is the Teailzatiol l'1
that the motor car is basic eIe-
ment of modern business. and
TRANSPORTATION necessity.
surveys made over large areas o.
The country and III many wide vary
ing occupations show the motor cal
aiding 80 to 113 per cent TO the Ell.
ficiency OF various businesses aI1e
professions Seventy five per CEN
~ the middle west farmers who owr
cars bought them primarily for busli
hess purposes.
THE increasing use OF motor cars
for municipal. state and national gov
eminent bureaus and departments
the reduction in the number or accl
dents per 1000 cars. are all indlca'
tions that motor car trend IS IN IN
direction OF economy and business
usefulness.
Gar prices have been reduced T.
a marked degree. Yet the manufac
turers have maintained high quaht!
OF workmanship. and are offering al
improved car at lower price.
our prices are from 35 per cent Z
5e per cent below the list OF a yea
aro. In fact, we are well below tn
prewar prices of 1914.
THE cost of operating the presen
day motor car is far less than 1t wa
a year ago.
with motor cars, tires and acces
sories brought back to an operatin
basis that makes the car that ma
can use in his daily work, we ma
look for a year of steady improve
noent in the car and tire business.
American business men will no
discard the mechanism that is
nroyed business success. The moto
car nultiplies the value of men j
Industry and in the professions. Fo
that reason it is destined not merel
ia survival but to steadily increas
ing usefulness and to far broade
fields Of operation"
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