Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1922-01-30
FRUIT TRUCK
MEN See GREAT
VALLEY FUTURE
President Of California Vege-
table Union Among Those
Visiting the Valley
BY Ralph Buell., Editor the Mercedes
Tribune, in Houston Post.


''You have the soil and the eli
mate, and you produce some of the
finest grapefruit that / have ever
eaten. The future of your Valley
is assured" 1t is +. l.. Hall speak
ing, telling the Post representative
his first impressions of the Lower
Rio Grande Valley, impressions as
they come to the mind of Califor-
nian, and, furthermore, one who is
engaged in the marketing Of the
products of that state, with which
the Valley comes into direct compe-
tition.
Mr.. Hall is sales manager of the
California Vegetable Union, con-
cern which handles annually over
5000 cars of winter truck and vege-
tables. He came to the Valley from
the convention of the western fruit
jobbers, held last week at Fort
Worth, upon the invitation of John
Shary of Mission and Shary'and, and
has spent the time since his arrival
in making a thorough investigation
into the accomplishments and pos
sibilities of this section, of which
he had heard so much
Mr.. Halls first impressions Of the
Valley began before he reached the
Valley, for the boosting done at the
Fort Worth convention by C. L.
Jessup Of Brownsville, manager Of
the Chamber of Commerce at that
place, and of w. F. McDavitt,
Brownsville commission and produce
man, impressed the Californian with
one thing. That was that, whatever
the quality of the vegetable crops
be found with the variety of boost
ers produced from this section.
Vegetables in Fine Shape
"The vegetable crop of the Valley
is in fine condition." he said. 'In
fact, it really looks better than did
our California crop when left. Your
stuff all has a good color. and GER
tainly no fault can be found with
the quality"
Although this is the first trip made
by Mr.. Hall TO the Valley, he is re-
markably we'll informed of the prob
lens of the Valley, as they are being
encountered every day by the grow
er and the shipper. Admitting the
quality of the Valley product, ad-
hitting it because he has eaten it
from FL Paso to Fort Worth and
down to the Valley, has eaten it and
found it good, there still remain
many things for both the grower
and the shipper of Valley vegetables
to learn before the Valley may be
said to have passed the first stage in
its development. he said.
IF there is one thing that should
be everlastingly impressed upon the
grower and shipper of winter truck
and vegetables, it is that the de-
mands of the market must be met.
can take medium quality stuff
and pack II with expert care in a
manner to please the eye, and let
you take the finest stuff and pack
1t in a slipshod fashion. and beat you
on the market for price. You must
study your market, meet its demands,
before you may expect To bring the
products of your Valley before the
eyes of the buying public OH an es-
tablished basis"
Care of Crop Stressed
Another thing to which the grow
er of the Valley must give more
heed, according to Mr.. Hall, is the
care of his ground and of his crops.
In his conversation he compared the
present methods employed by the
ssbonanza" farmers who first raised
wheat in California.
Admitting that your soil is the
best in the world. and it doubtless
Is" he said, 'you can not expect
TO go on for years taking from the
soil and not replacing what you have
taken. You viii soon see the differ
eSce i'm your yields. You must fer
tilize. Some kinds of soil which you
have here in the Valley will need
less fertilization than others, but
it all needs some assistance. You
would not expect TO get the same re-
suits year after year from a ma
Continued on page four)