The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-12-07
MAIL ORDER SALES
ON INCREASE HERE
0ut-of- Town Orders for
Merchandise From Tul-
sd Are Huge
A BUSINESS MAGNET
Newspaper Advertising Cred
tied for Increase in
Such Business

Tulsa Is moro OF business mag
net today than Il has over bcrn be-
Tore. Tho scope Of iis out.of-toWu
irude ~ lnrrcr. % draws from q
lnrLer territory aud lt draws more
people from the immediate vicinity
that has ulWny8 been considered uN
Tulsa trade tcrritoy
Cursory investigation 81 tho vol
umo pf mall orders and out-ot-town
busjnpss reveals the TACT that Vlr-
.ually an business Institutions have
experienced an increaec along TINS
line Reasons for this are three
iold--gcuoraIy improved business
conditions. advertising and good
roads.
"Whiel we havo made no special
effort 90 iurr"as" our nui-of -i"Y "a
trade" said Tom Hunt OF the Hunt
company yesterday 1T IN 1--WE timca
as large now here In our new build
Ing ms 10 was ia our old location. We
have more uut-o town customers,
and we have n larger mail order
business than We have over had be-
fore. I attribute this largely 90 dd-
vertisiug. Tho circulation OF our
newspapers, Is ono big factor In the
lncrcaso our mail order ana out-of-
town business. and advertising by
word of mouth IS another. IL is
surprising how many inquiries con-
ccrnlng merchandise, and resultant
sales, we have as the result OF come
thing said about the store by poo
pie who were just passing through
The city.
orders from Far Away.
"As 10 tho scope of our trade ter
ritory, It Is difficult to define. our
railroad refunds show that tho num-
Der of people como In from nearby
towns and make purchases is larger
than over before. on the other
hand, we have mail orders from all
PARTS " tho country We had an
order the other day from Vancouver
and we havo had orders from the
east. and from Florida"
Good roads, coupled With general
Improvement In tho business sltua-
tiun Is the reason given by turni-
ture mon for the Increase IN their
out-of-town trade.
"Our out-of-town business.
should say, has increased 7b per cent
over what Il has over been before"
said T. q. Russer OF the Russer-
Ca.sebeer Furniture company I'VE
have a larger number of out of-town
buyers than we have ever had. This is
due largely to improved highways.
our trucks make deliveries OF fur
niture TO purchasers living 40 and
SO miles from Tulsa, something that
was impossible until wo had good
roads In this territory"
e. A. Mayo OF tho Mayo Furniture
company said that the general in
crease in the volume of business
along all lines had been reflected in
their own business. affecting very
materially the out t-of-town trade,
Tho Mayo Furniture company does a
much larger out-of-town business
than Il did a year ago, using trucks
for delivery and going as far as
Bartlesville and Okmulgee. Mayo
predicted that the time is not far
distant, with tho constant improve
ment OF highways, when furniture
trucks viii be making deliveries TO
points 100 miles distant.
Reports Increase.
A 10 per cent increase In the vol
ume OF mail order business done by
the Halliburton-Abb company has
hoen noted by l., Il. Abbott. Because
OF the lack OF space to handle It, no