Arizona republican., 1922-03-26
CADILLAC HOLDS
FETE IN HONOR
Of OLD P|ONF[R

DETROIT, March 5.-(Special)-
To the smashing accompaniment of
bursting aerial bombs and the blaring
of a brass brand, the main plant
stood stiffly at attention as the ban
ners of America and Cadillac flut-
tered out into the early spring sun
light, Monday, March 6, in observa- :
tion of the birth of Antoine de la
Mothe Cadillac, founder OF Detroit
and patron Of the Cadillac Motor Car
company.
In the natural hollow square
formed by the buildings of the fac
tory, an immense crowd of employees
and their wives and visitors listened
to the voice Of President II. II. Rice
as he drew parallel between the
growth of Detroit, rounded by Cadil-
lac in 1901, from a village TO a great
city, with the growth of the Cadillac
Motor Car company from a small
unit to great organization.
President Rice returned from his
western trip just in time to be pres
ent at Cadillac day. and after Lew
Perry. the company's oldest employe.
had loosed the flags he was host at
a banquet for officials, executives of
the General Motors corporation, and
a keen interest in the celebration,
James Couzens, mayor of Detroit.
was also a guest.
Sketehing briefly his intinerary
through the west President Rice said,
in part: II was agreeably surprised
at the conditions which / found !
was prepared for bad reports. but
even among the most conservative,
did not find them. There has been
a very decided change just recently.
a change for the better. Business
is on the mend"
Omaha, Denver Springs, Salt Lake
City, Butte, Spokane, Seattle. Port
land, Vancouver, San F'ransisco and
Los Angeles, together with smaller
towns-each has its word of opti-
mism, Mr.. Rice pointed out. Agricul-
ture. stock raising. mining are so inn
proving that even the bankers-by
nature the most conservative-are In
clned to belief that business is on
the upgrade. Mr.. Rice said.
1T isn't so much how much money
was lost in the past" he continued,
"as how much money
people are making now, that deter
mines business. And the people are
making money now
California conditions are on the
mend" Mr.. Rice continued. and with
a smile told of the rivalry that had
broken out between the Cadillac
organizations in San F'ransisco and
Los Angeles. The sales managers
of those two sales depots have a bit
of a bet as to which will sell the
greater number of Cadillac cars. And
the infection Of the competition has
been extended. he added. TO the sales
men in the two places, who have
pooled the bet against eaSh other.
1t looks very much better there,
Mr.. Rice continued, before intro
ducing Mayor Couzens, than il did
even ninety days ago. They feel that
the worst is oyer. Now. mind YOU.
that doesn't mean that there Will be
whirlwind of business right at once.
but it does mean that business is out
of the choppy sea, with a good stiff
breeze behind, and clear sailing
ahead"
Mayor Couzens lauded the idea of
celebrating Cadillac's birthday. Mem
bers OF the General Motors group
also spoke.- Those attending the
lunch were:
Mayor James Couzens. IT. H. Rice,
Howard Coffin, Lynn McNaughton,
A. L. Widman, D. i. Hulgrave. H. J.
Lount. e. w. Seahoim, Henry Ewald,
Walter Boynton, Nm. Moffte. c. E.
Terrell, b. w. Compton, Don Hayden,
Verne e. Burnett, r. Y. Watson, +.
H. Harvey. Roger Burlingame. F. G.
Luderer, r. C. Hayes and Richard
Harfst.
The General Motors Corporation
executives who attended the Cadillac
Day celebration and lunch at the
Main Plant were
c. 5. Mott. Vice President, A. P.
Sloan. Jr, Vice President r. S.
Merrill, Secretary. n. H. Hawkins,
Advisory Counsellor OF Sales, Service
and Advertizing