Daily Kennebec journal., 1922-06-09
Man Who Put
Salada Into
Our Vocabulary
William n. Walsh Tells About Tea
and Declares Newspaper Adverts'
ina Is Worlds Best

Salada Tea-William II. Walsh.
William III. Walsh-Salada Tea. 1t
makes no difference how one says it;
the two are SO linked up that one
would seem II be incomplete with
out the other.
And Yet the public which knows all
about Salada Tea knows very little
about William II. Walsh of Boston.
He is the advertising manager of the
Salada Tea Co. and, rs such, he mas
been responsible for everybody S
knowing about the product of the
concern While they have known little
about the responsible person himself.
Just the same, they are pretty nearly
one and inseparablc.
Mr.. Walsh was in Augusta TINS
week. In his position as advertising
manager he makes it point to keep
in close touch with the newspapers
carrying his advertising. That is why
he visited the Capital City of Maine.
"All mediums of advertising are
good. but the newspaper IS the bcst,
nationally or internationally, re-
marked Mr.. Walsh to journal re-
porter. The same amount of money
spent in magazines is wasted When
YOU have new wspapers to advertise IN.
Mr.. Walsh has been in the public
ity business for years. He has tray
eled extensively and he has watched
the advertising field from every an
Gle. 1t is his firm opinion that news
apers represent the greatest medium
through which manuiacthfrr'
wholesaler or retailer may tell the
world Of his goods. This is the feel
ing of Mir. Walsh, and the feeling OF
i. G. I.arkin, head Of the Saladi'
company. That they practlse "hal
they preach is shown concluslVely IN
the statement that the huge financial
outlay made annually by the Salada
company for advertising purposes is
spent entirely in newspapers. Ana
Salada tea is known and drunk IN
practically every country on the lace
of the earth.
A Case in Point
"a good reason why newspaper ad-
yertising is so valuable Is that the
people of this continent are great
newspaper readers. We are lea py
the newspapers and we depend upon
them. If YOU keep on reading IN the
newspa pers tha Salada tea is a good
product. beneficial healthful and ex-
hilarating, after while, though YOU
may not know it. this advertising Is
bound to have its effect and you re
going to ask for Salada tea.
Il want to get into close. personal
touch with the papers" Mr.. Walsh
continued, for / am a great believer
in cooperation
Prohibition and Tea
On the subject of tea, Mr.. Walsh is
never at loss for words. In ten min
utes he can tell the average man
more about tea than the average man
figured there was to be known about
tea in ten months. incidentally, Mr..
Walsh mentioned that prohibition
has been a good thing for the tea
business. consumption of the sooth-
ing liquid prepared by the Salada and
other companies having jumped ap-
preciably since old John Barleycorn
made some pretence of shuffiinS off
earthly responsibilities.
I'VE often hear it said" Mr.. Walsh
remarked, that the American public
does not often understand nor appre-
ciate and cannot discriminate be-
tween good tea, bad tea and indiffer-
ent tea, whereas in Canada, as in
England or Australia, if you give the
average person a cup of Ceylon. In
dia, China, Japan or Formosa tea he
is able to tell you at once which par
ticdlar brand he is drinking. In the
L. s. A.. as the saying Is. everything
goes. The actual consumption of. tea
per capita in the different Engl sh-