davidaulloa/AmericanStories huggingface dataset:
The Washington times., 1922-03-27
ISSUES ANALYZED
Copyright, 1872. by Cosmopolitan News
SAHulHe

Copyright, 1879. by Cosmopolitan News
Service.)
NEW YORK, March 27.-Consider.
able weakness developed today In the
sugar market. AS a matter Of fact.
these stocks have been under fire
almost two weeks, due to the un.
settled financial situation in Cuba, as
well as the quite general decline in
the price of raw sugar. At 6SA
American Sugar refining common
was down nearly 2 points from Sat
urday's price and 6 points from last
weeks high. American Beet Sugar
dropped 2 points to 371a, compared
with last weeks high of a.. Cuba
American also fell off to 201a. and
Cuba Cane Sugar to 14s. The sugar
companies are well supplied with
coal.
The railroad shares were very
steady today and resisted pressure
as well as any department Of the
stock list. Reactions which oc-
Cured in the low-priced rails failed
to upset the market as q whole.
The monthly statements will be
coming through this week and are
expected to throw a favorable light
on the February operations. The
New York Central increased its
gross earnings by $1.013,547 during
the short month. Baltimore and
Ohio had net revenues of $15,033,-
672, an increase of $868,313. while
operating expenses decreased ST.
195,2S0, making a net increase Of
81, ,063,593 for the month. Delaware
and Hudson also showed a slight
increase in net earnings.
hrio IN, ha hi
business and financial situation in
the United States is the steel trade.
For over two years the steel in
dustry has been limping along un-
der the handicap of small demand.
low price and an operating basis
Of almost 35 per cent capacity.
Competition between the variou.
companies has been 80 keen that II
was with difficulty that higher
prices could be established. but as
soon as the way was paved the in
dependent companies fell into line
and the big steel corporation put it's
prices on a more substantial basis
In his recent statement Judge Gary
made II plain that the steel industry
cannot continue to operate on a los.
ing basis and that the tendency of
prices must naturally be upward
Customers are beginning to realize
that the turn has come and are
showing less hesitancy in placing
their orders. New furnaces are al.
most daily being put into operation
and the outlook is inspiring.
Today's foreign cables are fairly
optimistic, indicating that satisfac.
tory progress is being made in
working out that most complicated
Of all foreign problems. the Ger.
man reparation payments. The
financial markets, shocked at first
by the sudden descent of the Ger.
man mark, have recovered and a
more hopeful view is now taken
by the bankers, as well as by the
Government agencies.
There can be no doubt, however,
that the influences which caused
the depression of the mark orig.
mated in Germany, and that the
German public has for long time
been sending money out of the
country. Even the banks have join
ed in this movement. which in the
past six months has been respon.
sible for the building up of foreign
balances amounting to as much as
80 billion marks.
The Washington times., 1922-03-27
Grain Market.

CHICAGO, March 27.-Wheat
started lower in the lead Of other
grains. Trade at the outset was
fairly active. Lower cables showing
wheat at Liverpool to IL pence
lower and favorable weather over
the winter wheat belt led to scattered
pressure during the first few min.
utes. There did not seem to be any
great desire to break tho market,
however. Estimated receipts show
a moderate run of cars.
Provisions were slow. Hogs at the
yards ruled slow and 10 to Is cents
lower.
The Washington times., 1922-03-27
ADANCING WASHING
TOMS INTEREST
Petroleum Production
Has New High Record
February Banner Month for Domestic Out
, put, Numbering 1470, ,107 Barrels Daily.
BY HARRY GUSACK.

high record for the domestic production OF
petroleum attained during February, according to
figures made public by the Geological Survey
The Washington times., 1922-03-27
Cotton Market.

NEW YORK, March 81. The
cotton market was fairly steady at
the opening today with prices for the
most part unchanged from Satur-
days close. May opened at 1855, off
2 points; July, 17.12; October, 1917;
December, 1856; January, 1859.
The Washington times., 1922-03-27
Foreign Exchange.

NEW YORK. March 27.-Sterling
exchange was irregular at the open
ing today, sterling opening IL cents
lower and francs showing a loss Of
points. Demand sterling openedat
4.36% and cables at 4.37h; francs.
.0s9S for cables and .0ssSh for checks;
lire, .0510, and marks, .0029t.
The Washington times., 1922-03-27
Gil Stocks.

Furnished by w. B, Hibbs & Co.
Prices at noon:
The Washington times., 1922-03-27

Open. High Low Close.
Money on call. 4la -. -. go.
Stock sales up to
la. IL noon. 1p.m. 2p. m.
223,5O0 $4,000 ...... ........
Bond sales up to
II a. m. 12noon. 1p. m. 2p. IN.
1856, 900 1901 900 ..... .......
The Washington times., 1922-03-27
Local Stocks.

SALES.
Washington Railway and Electric
common, 10Q37A.
After Call.
Capital Traction 6s, $1,000@95.
Washington Gas SIS, $1,000Q92,
81, ,000@92, $1,000Q92.
Washington Railway & Electric
preferred, 50069h.
Money. .-..,.-
Call loans, SOS per cent.
The Washington times., 1922-03-27
Road Denied Loan.

The application OF the Pecos Val
ley Southern Railway Company for
a government loan of s150,000 was
denied today by the Interstate Com
merce Commission.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
Latest Market News
NO DEMAND AND
STOCK MARKET DULL

FORT WORTH. Texas July % -
Nothing much seemed 10 be- wanted
Wedn, sday and tho market was pet.
cling proposition from start 10 finish.
Receipts were estimated al 200 head
OF cattle and 1900 oilvo-. larg. quota
of the supply consisting OF jnckpots.
Two cut~ OF choice $50 pound steers
sold to an III paso buyer ~ IS and
packers took over a few ears Of cows
al steady prices. but nothing els" "f
Importance found an outlet during the
morning Calves sold slowly at "A lie.
cline OF 25c. Shippers purchased most
Of the days run OF 900 hogs al d..
cline of l5c 90 25c and packers secured
"a few ears az drop q soc To- inc. Tho
shippor top was si0.l5 for carloads and
few wagon hogs brought Slo.25. The
best carlols going Ia packers stopped
at $3.50 Bulk sales ranged from 1915
n 1000. Pigs remained generally steady
the top ON stoCkors being So
sheep sold mostly 2ic lower but
lambs we're taken un strong basis
Receipts were clos, 10 600 head
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
SAFE TEST

For those who are In need ol @ rcm-
'dy Tor Kidney troubles and baoka"he.
u {, good plan 10 Try Dams Kidney
PINS They are strongly recommended
by Amarillo people ASK your ncirhhor
Mrs " =. Anderson. 2O7 y Fillmore
street. Amarillo. S,ys. Il have used
Doan's kidney pills OF and on and
thcy have h,,n of wonderful h'lp 20
me Whenever my back gets weak or
lame aud begins 20 ache. MY Kidneys act
toe frequently ~ such times also
am b,,h.rcd with dizziness and heud-
a,h,s \ box Of Dams Kidney rills.
procured az Collins Drug co. Away, re-
Ncvcs me IN short time
OVER rOtR YEARS LATER Mrs.
Au1.i~oa added. Il have just a. much
iath IN Deans kidney rms as when
/ h.. recommended them. haven't
used 20 m since hccaus, the cur, they
gave ~. has proven permanent
sc. a. all dealers. Foster Milturn Co.
Mfus Hyitio. y. y.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
pola >egri l. Dancer.

There are few dancrrs who can thrill
and tascinatr the b"h"ldcr ~ can m,
Egg ptans such "a flower ct the desert
picture. Tho Eyes oi the Mummy" IS
D. customary with the danccrs ot Egypt
she dincvs alone and her costume ~
most picturesque The Ey's of the
Mummy s Scheiulcd 10 hc presented
nings remembered tor his splendid worl,
With Mis-, Ncgri IN Passion "All Tor
Woman and Deception. plays op
pusite the star
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
G IRLS

Before that auto rido protect ,our skin
from mnhurn or windhuyn with a. uh.
erai supply of that ever popular hr'ut.
ii"r, pcrwilln Immediately ON return
rg .l'ans' IN, skin with I'~ka cold
cream. and 1t vii ie"l IS comfortable ss
d you had remained al hom- Just 'rv
them and YOU will bee aston ishel az the
wonderful results they give. Your sAiu
WI o., 49, sol, a. velvet and YOUR com.
plcs. az. o.. t,lutiful ~ rose There are
tutrs &c. what you ask Tor 90 take
no'nih- 'h'n sou won't ho disappointed.
Your muu,, ba,k n you don't Ike them.
\. tod counters everywhere
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
Chicago Cattle.
~ Assnciaied rrr.s

CHICAGO. July 2G.-Cutl". Receipts
= 900. market slow, beef steers mostly
steady. spots strong top matured beef
steers il065: best ycdrlings 5000, bulk
beef steers ysGOn 90, she stock bulls
ard stockers mostly steady. in.hctwccn
grades beef COWS dun, Gamers strong;
veal calves mostly 9jc higher. bulk beef
cows and hcIfcrs Sjood 1.2j, bulk can
ners and cutters 81 0od3 -; bulk dcsir.
able bologna bulls sl6ia4.55; bulk veal
ers 10 packers ss50Hs1h
Hogs Receipts $4,000. closing bid 2Jc
lower than yesterdays average. or 30c
e. soc under the best time. top 5000;
bulk good butchers 10000 1860; pack
lng sows mostly S7.,5nS.5o; PIGS weak
t. 95c lower: shippers took about $500:
estimated holdover $1,000.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
JACK holt SUCCEEDS
~ DEEP SEA DIVER

Jack Holt Is now a deep sea diving en-.
thusiast
THIS now thrilling sport was added
20 the Paramount stars polo and other
outdoor diversions during IN" Ginning
oi THE Man Unconquc9ih,"' 90 which
BE- stars 40 the Mission theatre u Ut Fri.
d,y and saturday.
IN" locale ot the stor, Be- the South
Sea Island pearl fisheries. Jack plays
the role Of New YORK. own'r who goes
to the islands 90 investigate his inter
csts and finds M end ~ graft gre..i anj
conspiracy. which h. has 90 uycrDom'
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
EXPORT PURCHASING
GIVES WHEAT BOOST

CHicAGo. Aly 2s.--Export purchas.
INK in lasge amounts brought about
moderate rptufn today In the price Of
wheat. mt with hedging sales renewed
gains proved mostly transient The
market closed unsettled To iac net lower
to sc advance. with September sl.O7
to N.07is and December $l.0sL, to
tH9es rprn finished pc 10 lNc lower.
oats SmHr to NdA.c higher. ana pro.
visions down 2ec h. acc
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
FORMER M'LEAN
WOMAN DIES HERE

Mrs 7 Maytield age %. wife Of
4. j. Maytrd. Of 500 Lincoln Street.
naSscd away "Wednesday afternoon at
O'Clock at local hospital
Resides her husband she leaves
father and mother MIR and Mrs. ]. G..
cash. Two hroih'rs r. VI. and Homer
Cash. Mrs " T. Freeman OF Mcl~un,
T,Nas, and Mrs. \ T.. Jordan Of ANA
tilln
burn and Malone over the Rock island
this morning To- McIeur. their former
home for burial. which win take place
~ % O'Clock this afternoon pr A. W
Virgin. ct Amarillo officiating
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
To Ilulld Gin nj San Jon

TCCUMCARI-Quay Caunty has a
three thousand acre crop ~ cotton
growing. ~ !, is stated. A company
has heen Incorporated 10 build cot.
ton gin ~ SahJep to b. ready for bus
mess October "a building and equip.
tsn, 20 cost $4,000. The Murray four
stand system will - installed. This on
ems to the country an entire new indus
fVN
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
DRY WEATHER REPORTS.
GIVE COTTON STRENGTH


NEW YORK. July 2G.--There were
evidences IN the cotton market today
that the trade Is beginning 10 show
shallow apprehension over crop condi.
lions peel the Southwest.
where perslst,ii ury hot weather has
ted Ia an incrc ne number Of deteri.
GRAFTON reports. These were particular.
> numerous In the last hour ana while
the market. becaus" of the disturbing
strike situation and the absence OF out
sid. business did not respond "a freely
as might have been expected. Il dis.
played good und"rtone, The close was
% 10 r. points net lower. although the
market al one time earlier IN the day
Was from ~ Ia ~ points net lower. &c.
toher selling ~ 20s6
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27

The Tulia Chamber Of Commerce
bought an automobile recently for the
use OF Secretary u " Fielder h. said
yesterday While In Amarillo 10 attend
tho eating of the Panhandle CONNER.
oial Executives Association. Mr. Field.
or is one 81 IN. hest known commercial
club secretaries In the Panhandle
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
STEEL, MOTOR AND
OIL SHARES, ACTIVE
nv Associated rrws

NEW YORK July 26-The con,In.
r,d rise in steel. motor and oil shares
featured the firm opening 81 todays
stock market Rails and indus,rials
were also in demand Gains Of 10 2
points were scored hv Crucihle Steel
l.. s Alcohol. Studchal,cr and Mexican
Petroleum. while other gains ran from
o half 10 one point
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
Rankrr's Ilo.iN Sent Iiome.

Tn. body II T. Hearu Kansas ban 'r.
Nho dropr-i dad here while ~ rat"
10 Lorruzo en- business mission. WIS
DcnN.r uain yeSiord,y BY the or rs
Undertaking company. accompanied by
his lawyer II i.lcwlyn Jones.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
IeaNe on 0niing Trin.

Carl =. sullivan. manager Of the ] ?
Tn airc with Mr. sullivan their daugh-
ter Margaret. Mr.. DAVIS and Adun
Davis will leave arly tbs morning
overland foE a weeks trip 10 points 10
Colorado.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
Rangers >d Here

Rangers sent 90 Nmarill" according TO
"a news dispatch yesterday. have not ar.
rived set. railway officials Say IN"
Officials said they knew - No rangers
having bs-n ~-ut for strike duty.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
Kansas City Cattle.

KANSAS CITY. July Cattle. Re
Cclpts IL 500; valves steady 20 soc high
et. hest vealcrs - 90; Gamers and cut
lcrs steady 50 5oh3.50; all other classes
Gun and uneven. generally weak 20 25c
.cwcr. best steers bid Sa.55, early sales
S. s5a925; COWS sl00d6 90; prime
ycarling hclfcrs ,9l5; bulk bulls $3.50
Oh. stockcrs and feeders si.O0H 100.
Hogs. Receipts 5000; slow. s5a 35c
lower. huh sa95ml0.lO. top 5000,
SONS s7.;5nS.o0. stock pigs steady; ton
&l0.Gj.
Sheep. Receipts 5000, steady ton
native lambs Sl9.95; better grades il2.00
al e5 others S9.00d no. culls 500,
hest ewes s. 5oH7 90. top $40.
Caruso published Dreams Of Ions
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27

George washing,ou's only trip ~ a
foreign country was made In 1851 when
hr went 70 the partalocs.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27

CHICAGO. July 26-whcat: No 2
rcd tllj ailes No. 2 hard Sil2A. %
i.liA.
Corn: No. 9 mixed ca. dG4a; No. ?
yellow Ca.
Oats 40. white 3in37 40 ,
white J4d3jh.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27
Cotton Tables.

NEW ORLEANS. July 26-Tho cot.
ton market closed steady at net decline
ot - to 80 points
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-07-27

Caruso published Dreams Of Long
Ago" principally 10 give his friends
copies.
The Washington times., 1922-06-07

HEAD Of BOARD
FOR HOWARD j.
Annual Reports Show Budget
For Current Year Will Total
1854, ,763.

Justice Stanton J. Peele. yester.
day was selected president of the
board of trustees at the annual meet.
ing Of the board Of Howard Uni,
versity. held in the board room OF
the Carnegie Library.
Other members Of the board
elected are: Milton e. Allies. Justice
George w. Atkinson. Justice Job
Barnard, DR.. Charles r. Brown
Rolfe Cobleigh, William v. Cox. DR..
M. o. Dumas, DR.. J. Stanley Durkee
Or. Francis J. Grimke. DR.. Albert
Bushnell Hart, Andrew F. Hilyer
Bishop John Hurst, DR.. Thomas
Jesse Jones, DR.. ]. e. Moorland.
DR.. Charles B. Purvis. Col. Theodore
Roosevelt, Cuno H. Rudolph, Gen
John H. Sherburne, DR.. William A,
Sinclair, DIR. J. II. N. Waring and
Or. Marcus r. Wheatland.
The first session OF the board was
devoted to a discussion of the an.
nual reports of DIR. ]. Stanley
Durkee, president of the university
and DR.. Emmett J. Scott, the secre.
tary-treasurer. Progress Of the uni
versity was outlined by the presi
dent. The secretary's report shows
that the university's budget expendi'
ture for the fiscal year ending June
30. will amount to S564,763. A full
report was made Of all repairs and
improvements to the buildings and
grounds of the university, the sum
Of $32.500 having been spent dur.
ing the past year for this purpose,
The report set forth the efforts
which the university has made in
the interest of larger appropriations
for the university by Congress.
Follwing the business meeting OF
the board. the cornerstone Of the
new dining hall building was laid
The exercises were presided over by
Justice Peele.
The Washington times., 1922-06-07
KUkLUX TICKET
NOMINATED FOR
FLORIDA AC0UNTY
Primary Campaign Results in
Landslide Over Bitter
Opposition.
r, international New. Service.

.DAYTONA, Fla, June 7s--Wased
on a clean-cut :Ku Klux Klan and
anti.Ku Klux issues, the primary
election. here has resulted in the
voters Of Nolusia county giving the
Ku Klux ticket landslide for the
various county and State nomina.
tions, 1t was shown today.
The Klan became the principal Is.
sue early in the campaign when po.
litical orators traversed the county
delivering denunciations. OF the Klan,
In the midst of the heated campaign
political placards appeared Bearing
the names OF the office.seeksrs who
were yesterday nominated over
whelmingiy. Opponents Of the Klan
Immediately dubbed this ticket "thc
Ku Rlux Klan ticket"
This charge was never denied ty
the candidates whose names appear.
ed on the ticket.
AS d result Of the primary, the fol.
lowing candidates were nomipatcd:
State senator, Howard G. Putnam;
members OF legislature, J. A. Harper
and r. L. Shear; county Judge, y. F.,
Peacock: member State executive, T.
r. Fitzgerald.
The Washington times., 1922-06-07
CHARITY BOARD
REPORT READY
ONPLACEMENT
Results Of Lengthy Investiga-
ton Will Be Made Public
at Meeting Today.

Complete reports on an investiga,
ton which has been in progress for
several months with reference to con
ditions in placement homes" and the
Industrial School will he made to the
Board OF Charities this afternoon by
a special committee headed by Mrs
Whitman Cross.
Mrs. Cross has visited a number OF
placement homes" and has made \
general study of conditions. The re-
port OF this committee will be for
warded some time this week 70 the
District Commissioners.
While the Charity Board has nc
authority to enforce any OF its recon-
mendations. its opinions always have
great weight with the Commissioners
and other controlling bodies.
II is expected the report OF the
subcommittee will suggest that the
Industrial Home be continued in op'
Grafton as a temporary institution 10
care for wards of the Board Of Chill
drens Guardians until suitable homes
came be found.
The Washington times., 1922-06-07
.b|CCESTbR|T|SH
.AD MAN STRONG
FOR US. WOMEN
Sir Charles higham Says Our
Feminine Sex Puts Amer
lea Across.
Women have the biggest advertis.

Women have the biggest advertis.
ing job in the world confronting
them. They have to put civilization
across, and II they fall down on the
job the whole scheme OF things is
apt to go "blooie."
SquRrely and frankly Sir Charles
Higham, member OF parliament, au-
thor and advertising man par excel.
lence. puts the proposition up TO
the women as one publicist 10 an.
other
Sir Charles has just arrived in
Washington on his way TO attend
the convention OF the Associat led
Advertising Clubs of the World in
Milwaukee. He is bringing to the
convention Lord NorthCliffe's ur-
gent invitation to hold the next
meeting in London. He. himself.
is a sort Of super-advertisig man.
Besides directing Great Britain Z
largest advertising agency he was
a member OF the Transport Minis
try, who during the war wrote re.
cruiting advertising for Lord Kitch-
ener's army. He is the only adver'
tising man ever TO receive knight
hood for services to his country in
his own line OF business.
Puts Woman on Ad Pedestal.
Sir Charles believes that women
are natural, born advertisers. Every
woman, he contends. is her husband g
own private and personal advertising
agent. She has to put him across not
only with the world, but frequently
with himself. And she succeeds he
cause deep down in her heart she
really believes in the quality of the
goods she is advertising. She may
occasionally have her doubts. but the
fact that she has married him Is tn =
final analysis proof positive that he
has the goods to deliver. And, with
his advertising agent on the job day
and night. friend husband usually
lives up to the reputation she. gives
him. e..
Abroad, Sir Charles declares, the
American woman has been this coun.
try's greatest asset, She has adver.
tised her native land so persistently
and insiduously that the American
man and American nation has a repu-
tation abroad that will keep. them
hustling to maintain. - co..
At home Sir Charles finds the
American woman and American girl
still on the job. The foreigner In the
United States for his first visit finds
the women Of the country most
The Washington times., 1922-06-07
SHIPPING BOARD PROBES
ARMS SENT TO IRELAND

An investigation of the reported
seizure by the British OF the Ship
ping Boards steamer Seattle Spirit
for transporting munitions to Ire
land has been made by the Board,
Chairman Lasker announced today.
It was learned, Lasker said, that
the shippers were the Manhattan
Oleo agency and that the shipment
was made through the Barr Ship.
ping Company. brokers. The goods
were billed as 40 barrels OF lard and
were shipped on May II TO the order
OF the shipper.
Investigation developed that the
goods turned out to be 40 barrels Of
munitions, The Board is awaiting
an additional report from Moore and
Mccormack, the agents OF the Ship
ping Board who handled the trans
action. and as soon as II is received
all the documents in the case will
be turned over to the Department
OF Justice for action
The Washington times., 1922-06-07
Lonely Marines Are
First To Welcome
= Bonus Plea

Two lonely marines broke an
othef line here late yesterday.
They were awaiting the depar-
ture of train for their home
station which was several hours
late.
And at about this time the
delegation from New York which
is to present the second million"
petition in favor Of bonus for
veterans walked through the con,
course. They were having some
difficulty with diversified United
States flags.
One of the marines, John Rice,
veteran of almost every battle
the marines ever took advantage
Of. and his buddy, Contrastano
Umbert, in khaki, broke through
and claimed their privilege of
carrying the colors. They clung
to the running board of the auto
mobiles with the flags trailing
behind and received an i'm
promptu ovation the length of
PENNSYLVANIA avenue.
The Washington times., 1922-06-07
typical Of what he had expected
America.
Women Typical Of Nation.

lyplCh VI WHAT hC hoN SNpSSNON ~
America.
Women Typical Of Nation.
The speak" he declares the
spirit OF your country. They have
the freshness. the enthusiasm of 4
young nation"
Still speaking of women as adver-
tising experts Sir Charles contends
they can do anything with the
world they desire. II they want
peace, he says, they can have 1t by
the same system they have always
gotten what they want-judicious ad-
vertiseing. Sir Charles recalls the
first big advertising, campaign put
over by a woman-the establishment
of the apple as a permanent item
on mankind's menu. With some
slight assistance from the snake, he
says. Eve put the apple across in a
manner that has never been equalled
since by any Of her successors.
And women must remember, Sir
Charles warns them, TO continue TO
use Ewes methods in putting their
advertising campaigns across. Fem
mine methods have been so success
full throughout the history of
advertising that he feels women
would be making a great mistake 70
try any other medium. American
women, in particular, have made a
point of getting their stuff across
strictly according TO Eve.
English women are more apt. he