Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1922-04-27
EDITORIAL
HELPING WHAT WE HAVE.

A RATHER novel idea in industrial
= development has been evolved
by the South Georgia Dailies asso-
citation, an organization of the daily
newspapers south of Macon. Hereto
fore it has been the practice of news
papers as hackers of Chambers of
Commerce and other civic organiza-
tions and as boosters for local prog
ress to advocate generally the bring
ing in of any new enterprises. The
spirit behind the practice has been
admirable; it has been unselfish and
patriotic. But it has been more or
less impractical and hasn't gotten
very far. The result has been real
ization that something was wrong
somewhere and that if our South
Georgia cities are to grow and thrive
through industries the acquisition of
such industries must be tackled from
different angle. And the South
Georgia Dailies, in a composite sur
vey of the situation, have found what
they believe to be the real remedy
the real and the only method by
which actual progress can be made.
LET US HELP MAKE THOSE
INDUSTRIES WHICH WE AL
READ HAVE PAY AND WE WILL
GET NEW INDUSTRIES, is the key
note of the new program.
1t is sound-fundamentally sound.
And so the South Georgia Dailies,
through their combined strength, are
going about first making pay those
industries Which South Georgia al
ready has, rather than to dissipate
largely their efforts to bring ilf out
side industries without being able to
show that those already existing here
ale profitable.
Simple, isn't it? Good business
sense, too, you must admit.
The South Georgia Dailies believe
that the way to help make the exist
ing South Georgia industries profit
able is to widen the demand for their
products-to familiarize home folks
with these products of every day
use; to tell South Georgians where
and how to obtain these products and
why they should use them.
1t is notorious that Georgians as a
rule are very careless about using
home manufactured products, fact
winch demonstrates the actual power
OF advertising. Hundreds of manu-.
lecturers of our own territory know
TO Their sorrow that competing pro.
ducts and articles widely known
through extensive advertising, al.
though in no respect better or more
desirable and although shipped hun
oreds of thousands of miles and often
soid at higher prices, find ready sale
over the home manufactured product
why! The public knows the one
through persistent and effective ad.
Vertlsng, whereas he knows little O,
nothing about the other-apd he
doesn't care to take the chance b,
ouylng them, not knowing.
The South Georgia Dailes know
tifat first class products are turned
out of thousands of Georgia factorio.
large and small - products that The
manufacturers are glad to stord ~
hlnd and which the newspapers them
selves can endorse and recommend
Ihey believe that all that stands bo
tween these products and ready sal,
at nome IS popularizing them will
ne peopie-letting the public know
what the article is, that it is Georgh
made, and where it can be obtained
And they believe the place to star
popularizing these products is rioh
IN our nine prosperous cities of Sont
Georgia large enough to afford DAN
hewspapers-Americus. CordaIo Al
bany, Triton, Moultrie yaldost.
ihonasyille, Waycross and Rru,,
"ick-cities with large buvino nou
ef per capita and filled with neonl
loyal to their state and their seetio,
On tins premise the South Geo,
sia Dailies have worked out q MIA
ior cooperative ADVERTISING can