The New York herald., 1922-01-08
CHANDLER DEALERS
HERE In SPECIALS
Two Trains Full of Enthusi-
asts Arrive to Attend
Show.

A dealer convention started in Clevo-
land and ending in New York. a new
car, largely Increased working force
and scheduled production above nor
mal-this is the answer of the Chandler
Motor Car Company of Cleveland u
gloom dispensers who decline 10 believe
that American business has turned the
corner"
The big Chandler delegation left
Cleveland last night after two days
which constituted an impressive demon
stration of the magnificent new Chan
dler product and of the company's ag-
sressive plans for 1892 1t was the big
gest delegation of dealers ever enter
tained by the Chandler company. and
the feature of conducting the entire
party, including distributors, dealers
and company officials to New York in
Two special trains constituted an enter
prise seldom paralbsled in motor his
tory.
The actual convention proceedings in
Cleveland lasted only two days. Friday
and Saturday. but it was a period filled
with activity. The delegation was well
coined in the convention hall OF the big
plant by Fred c. Chandler. president.
Mr.. Chandler. speaking with the au-
thority OF big achievements in the in
dustYy. forecast a 1922 which would
bring back conditions to healthy nor
NAL. Mr.. Chandler was followed by
George M. Graham, vice-president in
charge of sales. service and advertis-
ing.
In some detail Mr.. Graham outlined
the policies of the company for 1922,
dwelt on the soundness of the Chandler
financial position and discussed princi-
pal features of the new line OF cars.
The delegation received great surprise
on being ushered into another room, the
exhibition hall. turned into what was
virtually well appointed theater. Some
one at the Chandler plant with an un-
derstanding of graphic presentation. had
done a job that would have reflected
credit on the late Oscar Hammerstein.
At one end of the room was twenty
foot circular stage, in the center OF
which was located a twelve foot elec-
trically operated turntable. The theatri-
cal effect was enhanced by brilliant IL
Elimination and artistic draperies. In
rapid succession the splendid new
Chandler models were revolved in this
rich setting before the delighted distrib-
utors and dealers. The display provoked
tumultuous enthusiasm.
The aim of the company this year has
been to present a car which accords
with the spirit of the tines-a car which
represents highest values priced down to
the 1922 pocketbook. Both body and
The chassis embodies durability, silence.
power and economy. The bodies convey
a real sense of smartness.
Directly after the exhibition OF all the
new body types, Hiram Walker, chief
engineer of the company, discussed the
product from a purely technical stand
point. In order to drive home the essen
tial fact that the new Chandler is as
sound within as IT Is beautiful without.
The days program at the factory was
concluded with tour of the plant, which
was seen under MOST favorable condi-
tions. since the expanded production pro-
gram has involved a constant increase
in the working force. All the operations
entering into the new Chandler we're ex-
planned in detail.
Yesterday morning the visiting dele
cation was conducted through the Fisher
Body plant, where they witnessed the
bainstaking care entering into the con-
struction of Chandler bodies Many
dealers expressed the opinion that this
years activity compares favorably with
the Chandler price announcement which
was the sensation of the 1916 Chicago
bhow
This is an industry OF confidence and
tef-reliance." was the comment Of
George NJ. Graham. at is not an indus
Try that quits. no matter how difficult
may be the task ahead. l have every
confidence that all the great manufac-
turers that have carried our industry
ahead in such leaps and bounds will see
that they get from, 1922 all that they
kro Justly entitled to.
we may not have a boom. Perhaps.