The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1922-04-29
GOLDEN RULE
SALES DAY
New Cooperative Plan to
Stimulate and Develop New
Business

Mr.. J. y. Mcbride. develop
ment agent Of the SeaboarG Air
Line Railway company. has held
TWO conferences whit E. !. Rear
don, secretary Of the Sumter Cham
ber Of Commerce, j. Frank VIII
lianls. county agent and With sev
eral Sumter business men regarding
the coming unique event in Sumter
known as Golden Rule Sales Day,
whereby the farmers and the nler
chants get together in q mutual
business proposition on certain
day. The merchants put cl bar-
gain sales Of merchandise. no two
merchants offering the s,r:e ar
ticles or kind Of merchandise. and
each mercantile firm being Limited
to two kinds of commodities rs
bargains on Golden Rule Sales
Day. The farmers OF the county
on this same day will enter the
market with their big auction ole
Hoss Sale" Of the numerous things
that farmers have on hand thas
they cannot use, but which Other
farmers need.
This plan originated in the
small city Of Noesho, in the State
of Missouri and has spread
throughout the United States to
even the biggest OF the cities and to
many middle sized and small towns
and cities.
Mr.. G. z. Lowe. who has preach
ed the gospel of more business"
before the retail merchants in more
than half Of the states in the union
has been engaged by the Seaboard
Air Line Railway to talk in eight
towns and cities on the lines of the
great railway system introducing
the Golden Rule Sales Day. Mir.
Lowe Will present this plan at an
early date TO Sumter's retail bus
mess establishments at The Sumter
Chamber of Commerce. Should
Sumter. after hearing the plan eX-
plained, decide to so into it, the
Seaboard Air Line Railway COM
pany will cooperate With its de-
velopment department and adver-
tising facilities with Sumter's retail
stores and other retail establish
ments in making Golden Rule Day
a big day in Sumter county. Le-
gitimate newspaper advertising and
other attractive publicity stunts Will
be adopted by the promoters. Just
as soon as a date for Mr.. loves
appearance is set for Sumter due
notice will be given .Sumter's re-
tail establishments who are TO be
asked to hear. his plans.
Among the many f1attering en-
dorsemcnts received in Sumter
from all. over the United States Of
this Golden Rule Sales Day the
following from the State Chamber
CT Commerce Of Pennsylvania
should convince any one that this
Is 4 good .get together, get more
business" proposition for retail es-
adjustments.
In addition to Loves railroad
work, he spent some time in Penn
sylvania with the State Chamber OF
Commerce The general secretary's
opinion of the Neoshc Plan is eX-
pressed below:
pennsylvania State Chamber OF
Commerce,
Harrisburg, Pa, Feb. 90, 1921.
1--WE believe that the Neosho
Plan of Cooperative Retail Ad-
vertising Merchandising is good,
and 10 that end we have placed
the strength of our entire organ
ization back Of ii and hope to see
it cover the state Of Pennsylvania.
The fact that the Golden Rule spe-
cial sale days increase business for
the merchant is only a small part
of the good to be accomplished.
The specials are solo, true enough,
but general business also is in
creased. and this means that the
merchants must go into the mar
kets and buy more goods. The
whole thing is q circle. Factories
get more orders because the whole
salers are supplying more 10 the
merchants TO meet the increased
demand Of the consumer. and SO it
goes
But this is not all. The farmer
has much 10 give the city or town
dwellcr. The farmer has time 10
think He thinks. He analyZes the
country's problems in the quiet
hours he works alone. He can
clarity, by reason Of his deep. di
rect, uninterfered-with thinking,
many problem that muddles the
brain Of the dweller in city or
town. A plan that brings country
and town together and creates
friendship and understanding is q
good thing. We believe that. con-
worked out. the Neosho
Plan fills the bill.'-George f.
Foss. Secretary Pennsylvania State
Chamber of Commerce.
No man of Foss' standing is 60
ing TO give expression to such as
the foregoing unless it actually has
merit.
Sotyntion army Fund