davidaulloa/AmericanStories huggingface dataset:
, 1922-02-08
Don't neglect throat
and shoulders

Care of your skin must extend beyond
the face if you want to be admired Tor
complexion beauty. Use Palmoiive Tor
our daily bath and let it do for your
body what it does for your face.
1t will keep you neck and shoulders
and white. These are attractions as con-
spicuous as a blooming, blemishless face.
The Washington times., 1922-04-07

a condition where every
time a person thinks of
gum he thinks of Wrigley.
A man manufactures a
non-skid chain for automo-
bile tires. Instead of spend
ing a little money here
and a little money there in
an intermittent, spasmodic
way, he tackles Advertis-
ing in a big way, under
standing and appreciating
the law of domination, un-
til he has made such an i'm
preston upon the human
mind that every time q
= man thinks Of non-skid
chains he thinks of Weed.
The law of domination"
in Advertising does not
necessarily call for big
space. Many national ad-
vertisers and merchants
have the notion that
they're dominating the
market by buying full
pages. This is at all times
a delusion and a snare.
Domination in Advertising
comes from the right kind
of copy and from keeping
at it every day, every
month, every year. Many
a manufacturer or mer-
chant has squandered hun
dreds of thousands of dol
lars in big space without
dominating the market for
his commodities. He domi-
mates the newspaper-so
far as space is concerned
but he has not dominated
the real consumer-de-
mand. The art of domi-
mating the market for your
product Is to say something
new, snappy and interest
ing every day in the year
until the human mind
thinks only of your prod
uct or your commodities
in terms of your name and
your trademark.
TRUMAN A. DE WEESE
The Washington times., 1922-04-07
1.-THE Law of
Domination

OF course, there is psy-
chology in Advertising
There is psychology in any
form of literature that
seeks to make an impress
sion on the human mind.
There is psychology in
Salesmanship-and surely
Advertising is nothing but
craftsmanship. But that
doesn't make Advertising a
Science. We hear a lot of
foolish expressions such as
"the Science of Advertis-
ing" These are the ebul-
litions of an effervescent
mind-the bubbling kind
of mentality that does not
analyze anything.
If all human minds were
exactly alike, and if all
salable commodities were
exactly alike, then Adver-
tising might finally devel-
op into a fixed science.
Under such conditions a
certain kind of appeal
would always produce a
certain result-no doubt or
uncertainty about tit
would be just as certain as
chemistry.
If Advertising were real
ly a Science, based upon
laws as certain as chemis-
try, who would not adver-
tise? The newspapers,
magazines and billboards
would not hold the adver-
Using. If Advertising were
q Science the carrying Of
passengers in street cars
would be a mere incident
of the business. The cars
would soon be vehicles for
carrying advertising, and
the passenger who got in
front of an advertisement
in the street cars would
The Washington times., 1922-04-07
"Talks on Newspaper Advertising"
BUFFALO, N. Y.

get his head knocked off.
The conductor would say,
"What do you mean by OBJ
scuring that advertising?
Don't you know you are
losing money for the COM
pany?"
Anyone who knows the
real definition of a Science
knows that Advertising is
not q Science. 1t is an
Art. And when you come
to understand that Adver-
tising is an Art you begin
to realize that it is the
most fascinating business
in the world. There isn't
anything fascinating about
the fact that water is COM
posed of two parts of hy-
drogen and one part Of
oxygen. You could not
change it if, you would. 1t
is a scientific fact. There
isn't any Art to it. But
the combination of picture
and language in such a
way as to inoculate the
human mind with the de-
sire to possess a certain
commodity-that is an
Art.
While all this is funda-
mentally true, there are
some things we learn about
Advertising that approach
very closely to the bound
aries of Science. One of
these is "the law of DOM
ination.
If you advertise your
product big enough and Of
ten enough, and keep ever
lastingly at it, you finally
bring about a psychological
condition where the hu-
man race thinks of your
product instead of the
other mans product. A
man makes chewing gum.
There are other chewing
gums on the market. But
he has faith in this law of
domination in Advertising,
and the first thing we
know he has brought about
The Washington times., 1922-04-07
is RECOVERING
EXPORT, FIGURES SHOW

Improved purchasing power OF Eu-
rope, and greater ability to ship
larger exports, wes noted by the
Federal Reserve Board today. in a
review Of world trade conditions.
A more stable production outlook.
with prospects for increasing eEpor.
tation by Great Britain and other
large exporting countries was re-
ported by the board.
Europe generally by greater pro
ductivlty. is helping the United
States to restore an even balance of
trade. In most European countries
the decline in imports has been
greater than in exports. This indi'
Gates recovery from war conditions,
the board said. and an improvement
in the production Of food and raw
materials. In some countries the de-
cline in imports may be attributed
to disorganized currency.
The Washington times., 1922-04-07

Alexandria Tent No. OF Macabees
will attend the State convention Of
that order in Charlottesville, Va
April "a and 25.
The Washington times., 1922-04-07

These Fibre Silk Scarf and Hat Sets proving
very popular this In Roman stripe effects,
plain trcoette and Persian finish, with tailored bow
Neckwear Department-Fhst
The Washington times., 1922-04-07
DOMINION CLUB !
Of ALEXANDRIA
PICKS OFFICERS
E. &. Carver Elected Head OF
Oarsmen-Commuters As
sociation Active.

| ALEXANDRIA,, Va, April I'D.
r. Stansbury, president of the Alex
andria Commuters Association. has
received a letter from the commuters
on the Washington Virginia Rail-
way Company, living on the Mount
Vernon branch Of that road asking
him to see that Accommodations are
made for the commuters on this
division II the State Corporation
Commission grants the electric line
permission to do away with the wait
ing rooms at Royal and Prince
streets and the one at Payne and
Cameron streets. Mr.. Stansbury has
been informed that IL the corpora
tion commission gives the company
permission to consolidate the three
ticket offices In this city they will
make suitable Accommodations for the
Mt. Vernon division commuters mt
their waiting room at the corner or
King and Columbus streets.
The Old Dominion Boat Club of
this city has elected the following
officers: e. E. Carver, president; j.
T. Preston, secretary and treasurer:
c. Fletcher Dyson. vice president;
Magnus Bales, first lieutenant:
Chester w. Fannon. second lieuten'
ant; board OF governors: F. M.
Hamilton George d. Hopkins, Or.
~. T. Ashton and l.. Ruben. The
club has elected J. Sid Douglas a
life member and life captain. The
club Is making plans for the eree.
ton OF a boat house to cost IL! 200
at the foot of King street to replace
the one destroyed by fire a Few
weeks ago.
Howard w. Smith, c. n. Davis
and w 8 Snow have been appointed
q committee to examine the records
of the Clerks office Of the corpora
ton court before successor Is ap.
pointed to fill the vacancy caused
BY the death Of N. 8. Greenaway,
Ernest Lloyd, colored, alias Mutt
Groom was given twelve months IN
1ail Yesterday In the corporation
court in connection with the shoot
ing and killing OF a colored man
named Herbert McCrae at the
corner Of Fayette and Cameron
streets last December. Lloyd pleaded
guilty to involuntary manslaughter
The merchants OF this city are
making plans for the holding Of
Trades Exhibit at Armory Hall, on
South Royal street on May 2. and
IA. The exhibit will be the first OF
its kind ever held in Alexandra.
Alexandria Tent No. OF Macabees
will attend the State convention OF
that order in Charlottesville, Va.
April "a and 25.
Alexandria Lodge of Elks Will
meet Monday evening when office
will be installed.
The Washington times., 1922-04-07
Lecture on Spooks.

Spooks are little playmates Of
Hereward Darlington. Ph. D.. well
known investigator and writer on
psychical research. who will deliver
a free lecture on Recent Develop
ments in Psychical Research" in the
auditorium Of the Public Library,
Eighth and X streets northwest. at
S:16 o'clock next Tuesday night.
The Washington times., 1922-04-07
THIS THIEF STOLE HIS
HOUSE PIECE BY PIECE

PASADENA. Cal. April 7.--Some-
where In Pasadena is a thief who
loves a home SO much that he II
stealing to get one.
For weeks he has been collecting
the component parts.
For some time hardly a night went
BY that some small quantity Of build
Ing material--a door, q window, or a
The Washington times., 1922-04-07

bathtub-was not stolen from some
house under construction.
Then-indicating. the police said.
that his house was built. and he was
putting In his sidewalk and driveway
came a series of thefts Of cement.
And for the last ten nights shrubs
and plants have been stolen.
The Washington times., 1922-04-07

The merchants OF this city are
making plans for the holding OF
Trades Exhibit at Arsnory Hall, on
South Royal street on May 2. and
4. The exhibit will be the first or
its kind ever held in Alexandria.
The Washington times., 1922-04-07

More revelations by The Queen Of
the Underworld" will appear In The
Sunday Times.
The Washington times., 1922-04-07
Silk Hosiery for Easter

kayser's Patent Marvel
Stripe Silk HOse-Pure ingram
silk, in black and cor
dovan; regular $3.50 eC Ok
Kayser's Pure Dye Ingram
Silk Hose-With the patented
"Marvel-Stripe" in black and
brown; all sizes; 60 TX
worth $500 ....... VS'so
The Washington times., 1922-04-07

Women's Fibre Silk Mixed
HOse-Two-toned effects, with
scanned back; assorted -
popular cornbina- e. %
tions: worth 31.50... UA~OV
Women's Cotton Hose-Piain
or mercerized; light weight, in
black and cordovan; scanned
back; all sizes; seconds CSr
Of 39c values .......... SON
Goldenberg's-First Floor.
The Washington times., 1922-04-07
Sold Regularly
I'm to $3.50.

Just in time for Easter-ths purchase and sale of
smart new Hand Bags, in all the seasons most
popular models, at savings that will be welcomed.
Manufacturers samples and surplus ots in the
newest shapes including
Sw.xser B.Rs, Vanity Books, Envelope Bags and
Pouch fashioned Of fine quality eathers including
calf. patent leather vaehette seal and genuine
eowhide.
black embossed and novelty effects all silk
mirror manicure requisites
~ ~ ~ ~ Godenberg's-First
Smyrna times., 1922-03-15
SCHOLASTIC BATTLE AT DOVER
Teams From Dover, New Castle and
Laurel To Fight it Out Saturday.

New Castle, Dover and Laurel High
School basketball teams, representing
the three counties of the State will
battle it aut for the State champion
ship of secondary high schools at Dow
er next Saturday. Officials of the as
sociation have decided to stage the
championship contests in Dover be-
cause of the fact that two games will
be necessary to decide the winner, each
county being represented. One game
will be played at 2.3O Saturday after
noon, and the three will draw lots co
see who will play the first game. The
winner of the first game will then
play the third team at o'clock Satur-
day night, the winner of that game to
get the championship banner. The
games, it is understood, will be played
in the Armory at Dover.
Smyrna times., 1922-03-15

DR.. French gave very instructive
talk at the Century Club last week on
Child Welfare, whit it was doing for
our community and in our public
schools. Those who heard DR.. French
were very much impressed by his talk.
This week the Clayton Club will en-
tertain the Smyrna Club.
Smyrna times., 1922-03-15
KENTON
Town ElectiOn-LOcal Happenings and
Personal Mention.

Town ElectiOn-LOcal Happenings and
Personal Mention.
Kenton, March 13.-At the annual
town election of the town of Kenton
John w. Arthurs, DR.. E. F. Smith,
w. G. Knots and Benjamin Bedwell
were elected commissioners for the
coming year
Mrs. Stephen G. Walker, who has
been confined to her home on account
of illness, is able to be out again. q.
A parent and teachers's meeting
was held in Kenton School on Thurs
day evening, March 9th, 1922.
Personals-Mrs. John Jacobs spent
last week in Wilmington and Philadel-
,phia.-Miss Grace Arthurs spent last
Tuesday in Smyrna.-Mr. Walter Hill
yard, of Georgetown, was in town last
week.-Mr. VIM. Taylor, of Dover
was in town last week. Mr.. VIM
Virdin has been away for a few deys
w. H. Creadick was out of tOwI
part of last Week.-Mrs. Catherine
Johns attended teachers meeting il
Dover on Saturday-Mr. Harry Heite
of Dover, spent Sunday in town.
Mr.. and Mrs. John w. Attix enter
tained their children on Sunday.
Smyrna times., 1922-03-15
NEWS OF CLAYTON.
And Local News Budgets from Cheswold kenton
BIackbird, Townsend, Thoroughfare Neck,
Leipsic, Brenford, and Their vicnities.

changes took place among the resi-
denst of this locality on moving day,
March 1st. Mr.. and Mrs. j. C. Hutch
ison moved to the home vacated by
Mr.. Van Horn and family; Mr.. Min
ors Banning, of Middletown, removed
to the property of the late Margaret
CHM, which he recently purchased;
Fred c. CHM removed to a farm near
Chesapeake City, Md, and Eugene
SaNin moved to the farm vacated by
Mr.. CHM, having come from a farm
near Farnhurst. Mr.. Schenkle, who
recently bought the j. Clarence Hut
Gibson farm, has moved to his new
abode.
The death of John Ellis, retired
farmer, occurred near Smyrna, on
Thursday, March End, and the funeral
was attended by quite a number of
friends of the deceased from this 10
cality. Mr.. Ellis, who was II years of
age, died of general debility after a
six months illness. Mr.. Ellis is re-
membered here as having conducted
the "D. w. Corbit farm" near Stump
Corner, near Odessa, for several years
and gained many friends owing to his
sunny disposition and kindly acts in
behalf of others. Interment Saturday
afternoon at 2 o'clock in Odd Fellows
Cemetery. Lester Daniels had charge
of the burial.
The appointement of ]. Clarence
Hutchison, of this place, to be post
master, has been confirmed and Mr..
Hutchison will assume his duties just
as soon as his commission arrives,
which is expected to be sent here with
in a few days.
Personals-Mr. and Mrs. ]. Wilmer
Fennimore are receiving congratula-
tions on the birth of a son, which hap
py event occurred on Monday evening.
The infant has been named ]. Wilmer,
Jr.-Mr. and Mrs. Price Lattomus,
Mrs. Winterbottom, Miss Marian Nc
Coy, of Philadelphia, and Mrs. Kate
Johnson, of Bowers Beach, spent Sat
urday with Mrs. Edna Wiggin, Oh
Railroad avenue.-Mrs. S. A. Collins
paid visit to her husband, who is &
patient at the Jefferson Hospital
Philadelphia, and reports that his con
dition is rapidly improving, which fac
is very gratifying to his many friends
Mr.. and Mrs. Frederick Meade, o
New York City, are guests of Mr.. ant
Mrs. L. B. Schwatka.-Mrs. Dais.
Johnson attended the funeral of Johl
Ellis near Smyrna.-Oscar Huems, o
Bridgeton, N. j., has been paying
visit to James H. Carton and Mis-
= Belle Garton.-Mr. and Mrs. Elwoo
! Rheims, of Bear Station, spent Nor
day and Tuesday with relatives All
q friends here.-Mr. and Mrs. ]. Aust
> Hart were weekend visitors in Ba
; timore, Md.
Smyrna times., 1922-03-15
Saturday. March 18th

at P. NJ, the following househould
goods, to-wit:
Dining room Suite, consisting of l
sideboard, l 8-ft. round extension
table, 6 dining room chairs, l square
SIT. extension table; Library Suite,
/ table, 1 settee, 1 rocker, 2 chairs;
Bedroom furniture, Perfection three
burner oil stove, 1 oil heater, 1 ice
chest, 1 refrigerator, 1 rug, 9x12, l
rug, 8x10, small Cinderella heater,
No. PIP, l chunk stove, l writing
desk, lot of small articles not men
toned.
This is a frst-class lot of goods and
real bargains.
/ TERMS-CASH
CHAS. ]. HARRIS
w. H. COLLINS, Auctioneer
Smyrna times., 1922-03-15

While working on the tool house
roof last week, Mr.. C. w. Poore
slipped and fell, breaking his collar
bone and hurting his back. Mr..
Poore is getting along as well as can
be expected, but suffers much pain.
Smyrna times., 1922-03-15

"The Deacon" a fve-act comedy
drama, will be given at Oak Hill
School Thursday evening, March %,
at eight o'clock. Admission 35 cents.
Advt.
Smyrna times., 1922-03-15

st. Paul's NJ. E. Church, Rev. Oil
yer ]. Collins, pastor, makes the fol-
lowing announcement of services for
the coming week: Preaching, Sunday
at 1000 A. NJ. and 7.30 P. NJ, Sunday
school at P. M. Prayer meeting on
Thursday evening" at 7.30.
Smyrna times., 1922-03-15
Public Sale
OF
Household Furniture

The undersigned will sell at Public
Salt at w. H. Collins auction room on
South Main Street, on
Smyrna times., 1922-03-15
CLAYTON

Mr.. Benjamin Ely is having his
home beautified by a fresh coat of
paint.
Smyrna times., 1922-03-15
TOWNSEND

SevearI Changes Made Among Resi-
dents.-Locals and Personals.
Townsend, March 14.-Quite few
Smyrna times., 1922-03-15

Rev. E. C. Graham, pastor of Ew-
ellis M. P. Church, will hold services
as follows: Preaching at 10 A. M.
and P. NJ, Glass meeting at IL A.
NJ, Christian Endeavor at 7.15 P. NJ,
Sabbath School at 2 P. NJ, Prayer
meeting Wednesday evening at 7.S0.
Smyrna times., 1922-03-15

See all the fascinating high
shades for Spring and blues and
blacks every style, including the
new Jersey Sport Dresses, with
detachable cape. Materials are
canton crepe, crepe de chine,
geOrgette and Jersey.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-08-02
Sisters Live Amid Their Dead
Pet Dogs, Ensfirined i'm Home

was morgue for dogs was made when
the fire department was called by
neighbors. A small blaze had started
in the basement. Fremen were almost
overcom by the atmosphere in which
the two women and the man have lived
for months, perhaps years.
The two sisters were taken to the
Emergency Hospital, where an immedi-
ate preliminary examination was made,
but the women were reticent.
"They are bright and intelligent" ("
DR.. Bradley said after the examination.
"These women seemed to have lavished
all love on dogs that the average mother
lavishes upon her children. 1t is case
of mother love gone wrong-and final
ly developing into the morbid situation
we have here"
The two sisters are we'll educated.
Jane was graduated from the Milwau-
kee State Normal School in 1885 and
taught in Milwaukee schools. The par
ents of the three were we'll known in
Milwaukee twenty Ave years ago. Their
father left considerable property. In
searching the place to-day the police
found several thousand dollars worth
of railroad bonds and jewslry.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-08-02
Special Dispatch to The Tribune

LWAUKEE, Aug. 1.-Bodies of nine
dogs, laid out in shrouds of torn lace
cloths, blankets and silks and placed
IN the parlor and bedrooms in the
silent house on Greenbush Street"
were found by fremen who forced an
entrance to-day.
This house, where the blinds were
raised to-day for the first time in four
teen years. is the home OF two sisters
and brother, Jane. Margaret and
Charles Mellen, all between forty-five
and fifty years Of age. The house
was apparently dog Kennel. and when
one of the dogs died the Mellens laid
the body on the parlor floor or in a
bedroom, and with all doors tightly
closed continued to live there. In
places in the home hair and bones of
animals were found.
Six live dogs, one or two of them
dying, were found in box in the
kitchen. A couch nearby showed that
some one had slept in the room.
Discovery that this strange abode
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-08-02
kall Executives Reject Harding's Plan to End Strike:
Refuse Flatly to Restore Old Rank to Men Who Gu
Doctor-Suicide Bulletins His
Sensations as Death Creeps On

trcme reluctance to swallow the nasty
cyanide be overcome.
The morphine has put me in con-
dition of absolute mental painlessness,
! am not attempting to review my past
life, and do not try to look into the
future, as l believe that death is the
end, and that there is no hereafter.
my thoughts are with my beloved
wife, whose love and devotion has rem
dered me infinitely happy for many
years and with my two grandchildren.
who unconsciously brought sunshine to
me.
"7:17 p. m.-Would l not know that
l have taken sufficient poison to war;
rant results, could not notice it from
my condition. Aside from huttering
heart action and contracted eye pupils
and moderate drowsiness l feel no
effects. Still I cannot make up my
mind to swallow the cyanide and have
lit cigar waiting further increase Of
drowsinsss and hope to be soon able
to coax me into the inevitable.
:. "7:42 p. MI am here, yet hesitat-
become blurred from the morphine and
a sensation of supreme quietude reigns
in me. If 1t was not for my beloved
wife, who Just phoned, I would go on
waiting, but I am afraid of too long a
delay because a lapsing into uncon-
seriousness might result in being saved
by medical assistance. Ten more min
utes, and then the end by cyanide.
Queer enough, my only wish is I
had an additional handkerchief SO that
| could dispose of the surplus perspi-
ration, it being close and my skin
clammy from the morphine effects"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-08-02

oPoV'Uf OtSpusoS 20 rms IfS0unc
MILWAUKEE, Aug. 1.--After having
taken enough morphine to insure
death DR.. A. J. Herschman, sixty-two
years old, formerly Austrian consular
agent, exchange broker and physician,
attempted during the last hours Of his
life, Monday night, to write down his
thoughts as death approached. The
physician took the poison at $40 D. m.
in his Office and was discovered at $3.50
p. m. He died while being removed to
the Emergency Hospital
The statement was found in a pocket
OF the physician's coat. It explained
that he took his life because Of i'll.
health and financial reverses.
Here Is the text Of DR.. Herschman's
farewell note.
Personally, I have been kept too
busy on this last day in the effort to
strStghtcn out matters without over-
looking anything that no time ia left
for petty thoughts. Besides, many cli-
ents interrupted me, keeping mo from
meditation. nevertheless wound ali
up, and at $40 p. m. took twelve one-
half-grain tablets Of morphine. which
will be sufficient, but which works
slowly.
"Now,at e:45 p. M, I feel somsvbo+
drowsy, but far away from eternai
sleep. intend to follow the morphia
up by draught of cyanide of potash
the deadliest of all poisons. but an,
putting it off until the morphine's ef-
fects will be more marked and my ex-