The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-05-18

IHe GUluSH hule SAFE udyS Oh lHe
Lakeland AID Club, a division of the
Lakeland Chamber of Commerce, have
proved such a success that the Club
has decided to enlarge the scope of
activities by holding a special sale
week beginning with Monday, June 5.
Details of the program were gone in
to by the Ad Club at a meeting held
at the Chamber of Commerce head
quarters Monday evening, presided
over by w S. Moore, chairman. Those
who have been instrumental in put
ting over these Golden Rule sales are
enthusiastic over the results and have
pledged themselves to cooperate to
the fullest extent in making this week
of June a memorable one. On We'd
nesday of the week, June Z, there will
be held the first farmers auction
sale, when the farmers of this section
will have the privilege of bringing to
Lakeland any articles they desire to
dispose of at auction. The sale will
be conducted for the AID Club and
without expense to the farmers, by
auctioneer B. H. Harnly. All the
merchants are planning to make that
week not only a business getter, but
something that will create sociability
and simultaneously. Certain pre-
NUNS are to be awarded, this detail
icing left in charge of a special
committee consisting of H. X. Clonts,
J. w. Larsen, Omar Mcdaniel and
Lonnie Wright. The publicity COM
mittee is headed by w. H. OFT, with
W. S. Myrick and Omar Mcdaniel
and representatives of the local press.
Chairman Moore called a joint meet
ing of these two committees for
o'clock tomorrow night at the Cham
Der of Commerce headquarters.
While special emphasis is to be
placed on the week of June 5. this
does not mean that the Golden Rule
sales days are to be neglected. To-
morrow will see another invasion of
Lakeland by buyers from all sections
of Polk county. and special provisions
have been made to give genuine bar
gains by the club members. Some
striking lessons have been learned
from Golden Rule Day, the most i'm
portant of which is that the public
is undoubtedly the best judge of bar
gains. In this connection it is both
interesting and educational to know
that certain rules and regulations and
that a code of ethics govern Golden
Rule day, the members of the Lake
land Ad Club having subscribed to
the following:
We pledge ourselves to present a
REAL BARGAIN to the buying pub
lie on every sales day.
We will respect the EXCLUSIVE
right of every merchant to sell his
own bargain at his special sales day
price, and we will not at any time
sell an article at any but our usual
price on the day that article consti-
tutes one of our competitors bar
gains.
We will not knowingly do or say
anything to injure the success of our
competitors bargains.
We will speak only the truth in our
own advertising, and we will not
knowingly give any false impressions
concerning these bargains.
We will abide by the decisions OF
the committee in charge of these bar
gains without quibbling and without
complaint.
At any time we are called upon to
serve on the censor committee, we
will perform our duty honestly and
fearlessly during the time we are
members of it.
We pledge our greatest efforts to-
ward making the Golden Rule Sales
Day a success, and toward any other
progressive plan for the upbuilding OF
the business of this community; and
we promise our utmost in service to
the buying public.
Standards Of Practice for the Lake.
land Advertising Club
We pledge ourselves to remember
that advertising is, and should be-
first of all, an exponent of the square
deal. and that it is only when bust
ness men put the interest OF the buy
ing public first that they take the best
advantage of their opportunities.
We will play fair with our broth