The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-01-27
AS Others See 1t
MAKE EN- COME BACK
(Tampa Tribune.)

Under the above caption as slogan" the
chamber of commerce of Seattle is going after
the tourist business of the country. Its publicity
department is spending $4,000, all of which is
not only available" but is actually in hand
The last Washington state Legislature refused
an appropriation of $4,000 to the Pacific North
west Tourist Bureau" sum it had been annual
ly giving that organization for some years with
out apparent results. Seattle, being weaned from
the idea of statewide advertising, came to see
that the advertising which city, section or COM
munity does for itself is the advertising which
gets the results desired, so it raised $4,000 in
cash and started out. Naturally, all the state will
benefit by Seattle's specific advertising, whereas
the Seattle specifically, from stateasa-whole
publicity has proven to be infntesimal
Make 'em come back" is the slogan, and here
is one way Seattle is going to do that, according
to Harold Crazy, director of Seattle publicity
THE automobile license tag of another state
should be taken a spur to the true western
hospitality. We plan to offer prizes to policemen
who direct the largest number of tourists; to
school children who suggest the best ways
of greeting and entertaining visitors. The whole
community can and should take this matter unto
themselves. Give the tourists a glad hand. "MaE
'em come back"
We like that: THE automobile license tag of
another state should be spur to the true west
ern hospitality" Substitute Florida" for west
ern," and see how fine and needed it sounds for
US! Imagine offering prizes to policemen who
direct courteously the most inquiring auto strang
ers misleading of boasting of the receipts from
violations of the traffic and road laws, and point
ing to the fact that "steen per cent of these re.
ceipts derived from foreign cars!"
Some communities in Florida have grown to
regard the tourist from another state as a po-
tential wrong-doer of some sort. There are COM
munties where it is actually believed the tin-can
tourist camp is the hot-bed for Matching all the
devilment that crops out in the state during the
winter seasons! AS matter of fact, the auto
mobile tourist is the finest sort of fellow, and
his wife is finer than he. They travel where they
please, not hurrying, get to the real country,
and are better able than any one else to tell
the truth about conditions as they are. The man
who comes to Florida in Pullman car stops at
big resort hotel and takes automobile rides over
tile wonderfully developed regions of the state, is
a great booster for his class. He brings big
money which goes into other developments like
the ones he is shown, but the man who tours
the state in his own car finds the spot he likes
best and becomes one of the settlers, one of THE
farm community developers, of whom there
are needed thousands where there are scores
of the other type. Both are necessary; both are
appealed to by Florida, and both must be encour
aged. There is room for both, and there is sore
need for both.
Seattle is going to get many touring visitor
back again after the first visit if it follows the
plan suggested by its publicity director His idea
of making the traffic officers and the policemen
welcoming officials, instead of horrible warnings
against violation of law, strikes a new idea in
the brain of city builders. 1t is a good one, and
Tampa and Florida cities generally might do well
to follow, or even enlarge on it,