Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-05-14
IMPROVED BUSINESS
Is SEEN IN SOUTH
Richmond Advertising Men Bring Cheering News From
Southern Council of Agencies Collections Reported
TO Be Much Easier Now Than in Several Months.

Senefai Improvement IN business
throughout the south was reported
by Richmond members OF the south
crn Council OF thr American Associa-
ton OF Advertising AGENCIES return
Ing last week from the quarterly
meeting held at Winston Sa en-. y. {
All Q: tho leading agencies OF the
southern States were represented.
and several Northern ones sent fra
ternal delegates. Henry Lee staples.
OF Richmond. chairman Of the couu-
ell, presided
In responding 20 an address by the
Mayor. Welcoming The quarterly S-S-
slon OF the council 10 WINSTON salem.
Mr.. stables also emphas led the,
growth Of advertising In the south
as Indicative ~ the business develop
meni II THIS section. among other
things saying
" late as fifteen years ago
prominent advertising man. after
trav"linE for weeks through tho
South toid mo tina; he found no
products good enough 10 advertise.
Gratifying Chnnr-..
IL must Ice soUrc" uf sratifca-
tion TO every Southern man to note
The changed conditions Of today. not
only In textiles but In other lines
as well
''Sealdswoot ORANGES ana Crane
fruit, tho incomparabie cif, OF F.or-
IDA golden groves. gree, YOU ON tn.
breaktaSt table at the RItz or the
Waldorf
Carloads OF cocoa Cola. tina, adj
Terrsinc prodigy Of Atlanta. are
guenchinc thirst in Kansas city and
Seattle
Planters peanuts, made tn SUI
q Mt
stands along the subway as You wait
ior the South ferry express
Ivory carriers made IN old New
orleans, ar" in evidence In tn" locker
rooms At Pine Valley. Woodlawn or
sunset HIS. while their owners a..
..hJ"IlnS N" carol of the cleck and
me melody Of tho mashie.
"N-C Fertilizers. made out ~ tho
Fertility that Wen, TO ncurish tho
bones ~ animals in hygonc centuries
ar" being shipped from 80 south
70 the corn holt so that fields may s,ay
ProG"''ive FOR man ana his children's
Mns. Selling.
These products have al! ONT
HTown tho swaddlinE clothes O, seq
tonal distribution. These nauufnr-
turers are nor only manura curing ~.
FOODS hut they are manufacturing
ruhlic opinion concerning them.
''" 90 'h' products which
have just referred 20 have been h,ln.d
by natioual aivert sing propnrcd ~,
members of the Southern Culinru ~
the American Association OF. Ad,.r-
Using Agencies
Quantity production was Amer
iCaS frs, great git, to industry.
quantity selling or ADVERTISING 49,
her second we have disroy.r,, ny,
only selling force that can bc mutt
pied as fast rs machine made m.r-
chandIse- ma chine made salesman
shin or advertising. Many businesses
sun suffer because Of attrinrr,d mass
PRODUCTION without mass selling. They
Ho'a 10 make an Advertising Invest
mehi IN proportion To the money naid
Tor plants, materials and labur."
w. II. Massengalc. OF Ailant, ma
secro'ary-ircasurcr. stated mat his
report would indicate a large in
crease In advertising activities
throughout the South since tn. hrs.
az IN" wear. with prospects excellent
!or still greater volume OF business
by fall.
business coalitions in the South
are on Tho up-Erad"." MIR Mass-uuol,
said From ny own personal oh.
s'rvaion know that tho South-Is
actually buying tina, morchand.s.
which Is agrr"ssivcly bciug sold and
otherS OF our members say The sam.
thing" he continued
Tho South has come 10 rca'iy,
ihai II has w.t. natpral resources
and is Hot d4-"tp4cN 'uppn one .rop
FOR It's proSp"rity. /. believe ,hht,h" .
South today realizes that IL dcp,,ds
more upou itself than any other see /
rioH ~ tho country, ana this knowl- /
edge IS hasteniug prosperous conll-
tonS Throughout. The whole territory
~ IS q fact that tho ,0f.ou mills