New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-07-22
Auto Makers to
Stimulate Trade
BY New Models
Some Changes Expected to
Cause Considerable Shake
Up in the Industry; Two
Color Cars Are Favored
speciol Di,potch to nae rrfhuno


DETROIT, July 21.--New models arc
the order of the day in the automotvc
industry and the next thirty days will
see announcements by practically every
important company which has not
within the last sixty days made state
ments Of this sort. At the moment
there are only two important producing
companies which have not changed
their cars, and which show no indica-
ton of doing so.
me changes of model promise to be
more radical than was first thought at
least by two of the largest producing
companies, and their offerings may
nave the effect of causing consider
anie shake-up through the industry.
composition is too keen to permit
models to continue indefinitely, and it
has been demonstrated within the re-
cent past that it Is hard to check a
run OF popularity on car once it has
taken hold
Special Paint Work
There is one thing that the new
models will emphasize, and that is the
business attraction of special paint
work Apparently, the all one-color
standard production model is to be
superseded by models that will be pro-
duced in at least two-coor combina-
tons, and which will have additional
me pencilings to set off body lines.
manufacturers of cars in the small
price held have also desire to re-
spond to the demand for more artistic
paint work
Manufacturers are extending them
selves chiefly in the production of high
CLASS Enclosed vehicles. The new closed
car VIII be much more handsomely up
nolstered than in the past, and the in
terror fittings and trimmings more
elaborate. More connections bodies
are likewise being sought. and many
OF the cars in the light car class
VIII be hoasting bodies that formerly
priced field.
Business continues to maintain
very even pace. There is no tendency to
lay OH workers up to this time; in fact,
Imen are being added in many plants.
Extra time work has been discontinued
put most factories find themselves able
20 produce as much in 4 regular work
ing day now az in the former extra
time periods. That manufacturing will
continue at this pace through July is
certain. August should show the first
signs of the slackening of business.
There is considerable shifting Of
business IN the industry; incidental to
the bringing out of new models. and
also to the desire to bring cars to the
highest mechanical perfection possible.
Advances have been made in the manu-
featuring of many parts in the last
year and business is swinging to the
makers with the newest offerings. AS
consequence, many smaller parts
makers who have been neglected up
to this time, are coming in for large
share of business.
VIII Affect Used Cars
Presentation of the new models will
have the usual effect of depreciatinc
used car prices, and this will be rather
harmful at this time, as dealers in
many sections again have a good sized
stock of used cars on hand. High prices
that have obtained in used cars for
most of the year have dropped con-
siderably in the last month and will
take a more decided drop from this
time on.
. One more large company has brought
out low priced inclosed car a car
that has the lower construction of
glass fitted soft fabric body. The popu-
larity OF this type OF car has been
proved since its introduction late in
1921, and the time is fast approaching
when every company will be repre-
sented by at least one model of this
sort.
The entrance Of another large pro-
Queer into the extreme w-priced field
predicates a keen struggle for bust
ness in this field, which will mean the
production of far better vehicles at
lower price than the industry has
known to this time. This field has been
n ~ tod 1N,,f Nv \
it had come to be regarded AS per
manently his. That this pos ition is not
to be conceded without a we'll contested
struggle is now evident.