Evening star., 1922-12-27
BY BURR CHAPMAN COOK.

BY BURR CHAPMAN COOK.
! Some years ago a druggist in the
| town Of Nancy, in the north Of France,
ran across an advertisement tucked
away on the back page OF his paper
! regarding a method for acquiring
success in business evolved by Dr.
| Sage of Rochester, y. !. Inc orus
rist's name was Emile Coue-a son OF
moor parents-known to the smaii
circle of his townspeople, to whom he
dispensed the medicaments or MS
trade. as an odd but pleasant lndi-
vidual, studious in his habits ana
moderately successful.
Today the name Of Emile Coue, the
druggist of Nancy. is known in every
city of Europe. and ms ia,le .-;ca
His creed, expressed N the WORDS
"Eyery dav in every way, l am get
ring better and better" has become
an international slogan-parodleo ~,
the music halls. the butt OF way anu
iokesmiths, but--to many milhons-
;be "onen sesame" to new gospel or
mental and physical contentment. ine
germ from which this amazing sospel
snrane was the insignificant ad IN
| the Nancy newspaper.
! COue on Way to America.
Now Emile Coue has left his clinic
!! in Nancy and is on his way 70 .n'a
country. He is now nearly sses
il: wishes to dedicate the remaining
Years of his life TO the ~eitare u
bis fellowmen." Even as young
| man. while busy at his trane .,
| pharmacist, he became lhteres'eu ''
curative practices. oeo.t.
knowing the impermanent ehects
Of his drugs he began searchtRs
deeper for some cure OF tre NAV stinn
and body. For. a time GnTis'1aM sa'a ian
! science and new fhougnt ne" -chn.
ANALYSIS. hypnotism and other forms
| of drugless healing. In nus spare
hours he studied the works OF Linaui.
and Bernheim, bit by bit e%volslnt %
the principles on which MS preseI.. u.
doctrine is built. Then came the ao
! in the newspaper. the pamphlet from
DR.. Sage of Rochester. for which ne
maid thirty francs. and hidoen unl.-
fentionallv in it's pages. the connect,
! ing link between the theory aho
practice. for which he stroVe.
worked Among Friends.
| At first Couc e%perimented among
his intimate friends and soon DIS
nnyere,I that he had hit upon a re-
markable curative power. Many peo-
ME he knew had imaginative ailments
which often reduced them to actual
mental and physical distress;
"If we can imagine ourselves in.o
! such conditions" he agued. I'VE can
cert tainly imagine ourselves ou' "
them"
right arm had been paraly2ed for sew
eraI years. was treated by Coue.
! "Ail these years." said Coue, you
have accepted the thought that you
uas wrong. You can raise 1t. Now
saw to yourself, I can-1 can raise my
Tho blacksmith repeated the words
and suiting the action to the thougnt
actually raised his arm a snort ais
tance The experiment was repeate9
until the patient found that he couid
| lift his arm over his head, in snort
90 back to his neglected anvil.
Couc's Fame Spreads.
MANY other such "cures" soon spread
broadcast his fame. People came
from all parts of France. and Coue
set up a small clinic. With an as
surance looked upon by scientlnc au-
thority as little less than fantastic
he propounded his conclusions, say
ing. ,.a. vourse,f that
Vol, can do a certain thing, provided
it is possible. you vii! do It, now
ever difficult it may be-"
Thus he set off the imagination
against the will and used the I'M.
agination through what he termed
self mastery through CONSCIOUS au'o
suggestion.
.eWhat we are" he said. 1--WE make
ourselves and not what circumstances
make U.s."
Treats 10000 Cases a Year.
1+t,e NV little the new doctrine
spread, soon making it necessary to
enlarge his clinic. At this juncture
the medical profession began In
vestigating his work. with a result
of some serious consideration and a
large amount of ridicule. The work
vent ON. nevertheless. until-up to
the time of the outbreak of the war
the Nancy pharmacist was treating
40 600 cases year. These ranged
from headaches, asthma, stammerins,
nerves and the like. to such serious
ailments as paralysis. fits. rheumatism
and deafness-aimost everything eA
cent aff1ictions, such as tuberculosis,
cancer, or similar diseases in which
the tissue has been broken. or the
bone gone. In 50 per cent Of all cases
functional and organic-pos1tive
results were obtained. it is said.
During and following the war
among deranged and disabled war
veterans. In the summer Of 1919 he
was the sensation Of Paris. being
awarded an honorary professorship
and elected to the presidency Of
the Lorraine Society Of Applied
Psychology. In the fall Of the same
wear he received an invitation from
a number Of prominent men in
England to visit that country aud
demonstrate his methods.
Prominent Persons Treated.
So the little French druggist, now
Prof. Emile Coue. with the fame Of
his every day. in every way. 1 am
getting better and better" gone be-
II 2~.- Ii. I..AAA d. rN0laAA A~A