Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1922-09-12
MUST RETURN MONEY.
Publishing House In Kansas Runs
Afoul of Postal Laws.

They bet million on Shakespeare
and lost. AS a result one-quarter mil
lion sets of Shakespeare, seven and
half million volumes, has about the
immediate value. of so much waste pa
paper, sec, 900 worth of advertising is
worse than a loss, and staff of clerks
is, BUSY returning money, says q Gil
rard; Kansas, dispatch.
But the Haldeman- Julius company,
which operates in this little Kansas
town, one of the largest publishing
concerns in the country, refuses to ad-
init the loss is complete. The Sep
terfber number Of twenty-seven mag
azines, including many CT the most
conservative journals in the country
carry an advertisement-always a
page, often two pages-offering O. COM
plete set of Shakespeare for $2.S5. The
effect OF those advertisements will be
felt for months, Haldeman-Julius, the
head of the firm, says. And. all those
months the money received will be i'm
medfately returned under orders of the
government.
In the advertisement appeared this
paragraph, an afterthought, Mr.. julius
says; which had little to do with the
pulling power" of the advertisements,
he believes: p' =
Free trip to Europe. Twelve read
a,-, - ,e Mill 10 e;y,an a +ri n
to England to Shakespeare's birth
place and other points of interest. in
England and France, with all expenses
paid Each set of Shakespeare con-
tains full information as to how, with
out selling effort or solicitation, you
will automatically become a contest
ant"
The little notice, occupying only a
fraction of the space purchased, loom
ed large to John H. Edwards, solicitor
of the postoffice department. An or
der Immediately was issued. to the
magazines that the advertisement con-
stituted an infringement against Fed
eral laws covering the operation, of lot
deries, and that the magazines could
not be circulated through the mails.
And twenty seven magazines queried
the Haldeman-Julius company. An
attorney for the company hurried to
Washington. He was informed that
law prohibits the publication of no
tice OF a contest without simultaneous
publication of the conditions Of the
contest. And twenty-seven magazines
We're held up twenty-four hours while
the companyis attorney explained con-
ditions to Mr.. Haldeman-Juliu The
result was wire promising to return
all money received as result of the
advertisement.
Upon receipt of the telegram, the
magazines, carrying 100000 worth of
useless advertising inserted by the Gil
rard company, were released. Almost
simultaneously results began coming
in. The company, in an attempt to
save at least part of the money ex-
pended on the books and the adver-
tising, requested permission to notify
those who responded to the advertise
ment that the contest had been aban-
doned upon receipt of their orders,
leaving it to the individuals whether
to cancel the order. The department
refused to consider anything but an
unconditional return of all money re-
ceived and a cancellation of c. o. d.
orders.
Already between $4,000 and $4,000
have been received, Mr.. Haldeman-
Julius intimates. AS fast as the checks
come in the money is deposited and
checks for the amount remitted or
mailed purchasers.
In. the. meantime seven and a half
million volumes of Shakespeare are in