The Denver Jewish news. [volume] (Denver, Colo.) 1915-1925, 1922-02-22
THE DENVER DRY GOODS co.

WIS OrSuHlZru 10 take over the business
conducted by the Mcnamara Dry Goods
Company at 10th and California streets.
and the policy adopted mt the stnrt
especially featured the principle that
merchandise alone cannot make store
successful; that n fine building finely
cquippcd and merchandise thai is right
are important aids, but that the sue
cess or failure Of n business of this type
il incomparably more dependent npoii
the character of the men and women
employed in its operation and that in
these people ability and integrity must
bc supplemented with the kindly re-
spOnsivencSs and goodness which Is in
scparablc from the new science of busi-
ness Not the vapitl nor sentimental
kind of goodness but the goodness that
is based upon high principles of honest
sincerity and loyalty. The manage
ment of the new enterprise rightly as
sumcd that with these elements of per-
SOnnl character distinctive store
spirit. a harmony of purpose and the
effective team work without which no
business can attain 10 its highest pos
sibilitics.
The good results OF this congcnial
cooperation were many. not the least
of which Is the stores notably cordial
and '.homey" atmosphere. an unmistak-
able influence quickly recognized. ap-
proved and much enjoyed by the people
at large, who found in the new store
new and acceptable rule of service cx-
cmpliied in interested courtesy and
helpfulness and it Is. the peoples ap-
proval that has made possible the con-
spicuous growth and success of The
Denver"
The six floors and basement in The
Denver Dry Goods new building and
the four floors and basement in the
older portion, with the extensive mcz-
canine floors. represent total area Of
:32222 $40 square feet and every foot Of
this is devoted exclusively to the pur-
poses of the business. In addition,
there are shops and garage. and a ware
llonse fioorage of 1880 square feet.
The army Of employees numbers from
1.1JO to 100, according to the require
ments of the changing seasons.
The broad main aisle extends d.
rectly through-4D fcet-from Six
teenth to Fifteenth streets.
The Rest Balconies overlook the main
Aoors-their length is 265 feet and the
average width 30 feet.
There are GO feet of polished glass
show windows with 1900 feet OF solid
mahogany paneling.
The automatic sprinkler system for
fire protection requires $4,000 feet
tabOut miles, of ~ to G-inch iron
pipe. fitted with 400 automatic
sprinklers. Gravity pressure is fur
nishet from steel tanks housed on the
rcof-capactiy 24.OOO gallons.
From The Denver's SOO-foot artesiOn
well. pure water is conducted to drink
ing fountains in all sections of the
store for the use of patrons and en-
ployes.
The delivery equipment includes 10
automobiles Of various types and ca
pacity. and this equipment is being
steadily increased.
There are five electric and two by
slraulic elevators. and from first to Sec
ond floors an escalator-moving stair
way--with carrying capacity of 1900
people an hour.
;fxl,t ranttirps
upward of 40 miles of wire conduits.
The power equipment consists of
modern engines. The furnaces are fed
and perfectly controlled by automatic
stokers. Power is provided for the
stores lighting system. and for operat-
ing elevators. escalator. ice plant. ven
tilating fans, pneumatic cash carriers,
vacuum cleaners. coffee machines,
power sewing machines, mattress reno
waiting machines. picture framing ma
chimes, and the carpenter and cabinet
making shop equipment of circular
saws, planes, mortising machines, etc.
The Denver's Tea Room on fourth
floor has seating capacity of about 800.
Nothing has been neglected that would
help to make this an attractive. restful
place to breakfast, lunch or dine. Pop
ular prices prevail.
The Employees Restaurant and Lunch
Rooms. on the fifth floor, furnish to
employees, ut cost, food of the same ex-
ceIlence and purity that is served in
the Tea Room.
The penvcr's Basement store repre-
sents practically all lines carried in the
main departments; hut in less expen-
siye qualities. This division occupies
a snacc ool feet long with width