The Monroe journal., 1922-04-25
GREAT ORGANIZATION WAS
EFFECTED HERE LAST NIGHT
Monroe Advertising Club Seeks to Is
tablish Close Relations Between
Farmers and Business Men
AUCTION SALE AND GOLDEN
RULE SALE DAYS OBSERVED
Officers Elected and Times Set for
These Big Eyents-Mr. Lowe and
Mr.. Robertson Addressed Meeting


These Big Eyents-Mr. Lowe and
Mr.. Robertson Addressed Meeting
The Advertising Club of Monroe
was organized in the Chamber OF
Commerce rooms here last night with
the following officers: Allen Lee,
president; w. J. Rudge, vice-presi-
dent: C. w. 0rton, secrtary and treas
urer. Various committees VII be ap-
pointed later.
At a business mems supper Mr.. A.
f. Robertson, development agent for
the Seaboard Air Line railway, and
Mr.. Gurney R. Lowe, of Neosho, Mis-
souri,, addressed the meeting and Mr..
Lowe presented the Neosho plan Of
advertising, and effected the organi-
zation. Mr.. Lowe said that pep, en-
ergy and initiative behind any town
or city will make il a success. He
gave each of these three things a 90
per cerit rating, making total OF one
hundred and fifty per cent, which Is
about one hundred per cent more than
a great many towns have, because OF
the fact that the pep, energy and in
itiative are lacking.
The plan consists, briefly, OF three
features, Community Auction Sale,
Merchants and Farmers Get-Togeth-
er and the Golden Rule Sale.
The idea of Auction Sale Day is to
have one day in each month set apart
as time when farmers who have
surplus farming implements, stock,
cattle or anything else they don't
need may bring these things to Mon
roe where an auctioneer will be pro-
vided to sell them to somebody who
does need them. II is believed that
when farmers and others thoroughly
understand that a certain day in the
month is set apart for this purpose
and that there will be big crowds on
hand to buy these things, it will af-
ford splendid opportunity fol. saw
inc to farmers on surplus equipment,
stock, cattle, etc, that will be worth
thasands of dollars to them.
fhe Get Together idea is one in
tended to better acquaint farmers
and business men of Monroe with
each other and to establish closer
friendship and cooperation between
them. A program for this phase of
the work will be worked out and ar
rangements made for local business
men and community farmers to meet
in a social way, perhaps at different
farms in the community. At these
meetings il is planned to have some
one familiar with farming and live
stock.raising to address the farmers
and business men in mass meeting
and other features of entertainment
will probably be provided.
And then on Auction Sale Days the
merchants and other business men OF
the town will offer special values IN
the various lines of merchandise that
will enable the people to buy goods at
a great saving. In this way the trade
lines of Monroe can be extended and
the plan will work to the mutual BEN
eft of both farmers and merchants.
Mr.. Lowe explained that in this
day when the dollar mark is hung in
front of every mans eyes, we too Of
ten neglect the social side of life and
that feeling Of friendship and good
will one toward another needs stim-
ulating. To illustrate what harmony
and good will may accomplish, he
told story of man and his wife
who had "spat" one Sunday MORN
ing before starting to church. On
their way to preaching the wife de.
cided that she must get her husband
in good humor before reaching the
house of worship. She noticed how
smoothly and harmoniously the horses
were pulling together hitched to the
surrey. Turning to her husband she
remarked. "John, isn't it pity that
YOU and cannot go through life pull
ing smoothly like these horses go."
John gritted his teeth but refused to
answer, but after the question had
been put the third time, he replied;
"Well, if we just had one tongue be-
tween us like the horses have we
could" The application was made
that when farmers and local business
men learn that their interests are
mutual they will pull together
smoothly instead of entertaining the
idea that they are separate units who
have Separate interests.
Mr.. Lowe displayed a chart on
which was printed the word Service"
and explained that each letter in that
word stands for something and that
the combined words for which these
letters stand are Satisfaction, Eff
cheney, Reciprocity, Values, Integrity,
Confidence and Energy" With these
seven words as goal, it will be pos
sible to build relationship between
the rural residents and the inhabi-
tants of any town or city that will
work to the mutual benefit to all con-
cerned.
The time set for Auction Sale Day
and Golden Rule Sale is the first
Monday in each month and the first
of these sales win probably be held
in Monroe on the first Monday in
June.