The Washington herald., 1922-05-28
new MOTOR FIRM
TO PRODUCE CARS
WITHIN z MONTHS
Company Expects, to
Make 10000 Autos for
Coming Year.

With production but ninety days
away the Detroit Air-Cooled Car
Company, of Detroit. makers of the
D-A-C thirty-two horsepower
I"twin-three" car, is perfecting its
'organization and are placing orders
for parts and other msterial with
the intention of manufacturing ap-
proximately 10000 cars for the
coming year.
President W. ]. Doughty, who
heads the Organization. has sur
rounded himself with many we'll
known business men who are
known throughout the industry in
various capacities. Prominent among
those who will be Identified with
the D-A-C are: G. r. Tremolada,
known internationally as leading
motor car designer and who Is re-
sponsible for the unusual design Of
the p-A-C "twin-three" motor: C..
II. Bennett, Of Plymouth, Mich.
president and general manager of
the Daisy Air Rifle Company; Av-
gust Gieseler. Cleveland, Ohio. su-
per'ntendent and stockholder of the
National Tool Company. of Cleve-
land, the largest tool manufactur-
ers in the United States. Mr.. Gies-
eler Is in charge Of manufacturing &
operations and supervised the build
ing of the first winton and Pack
ard cars.
John Macarthur, Of Detroit. who
has been actively engaged in coach
and body building for thirty-two
years. is designing the D-A-C
bodies, which will consist of a FIVE
passenger touring, sedan and coupe.
Besides being an experienced body
builder heels also well known as a
production and cost engineer, and
for the past fifteen years has in
stalled many plants throughout the
country.
Another motor car official to be
associated with President Doughty
is Frank Sanders, of Chicago. who
for many years was a Franklin fac
tory representative and later the
largest Franklin distributor in the
United States. with headquarters in
Chicago. Mr.. Sanders will devote
his entire time to the new DAG
and will be permanently located in
Detroit.
George Gagnier. of Detroit. a
manufacturers representative of
automobile supplies, Is also fnan-
cially interested. as Is Earl B. New
ton. secretary-treasurer of the
Mansfield Steel Corporation and
treasurer OF the King Trailer Com
pany. both Of Detoi.
President W. ]. Doughty, of the
Detroit Air-Cooled Car Company
of Detroit. manufacturers OF the
| "twin-three" air-cooled DAG.
makes the announcement that he
Il, 1,
L. NJ. Bradley, a veteran OF the in
dustry. as general advertising man.
ager. and Mr.. Bradley is now in
charge of all D-A-C advertising G
and publicity
Bradley has opened offices in the
General Motors Building. Detroit
where the D-A-C advertising de.
| partment will be located. Brad"
as he is favCrably known through
out the industry. has had an exten-
sive sales. advertising and associa-
tion experience covering period
] of twenty-three years. He was al
one time general manager of the
Motor and Accessory Manufactur.
ers' Association OF New York. was
business manager OF the American
Motorist, the off 'ciai publication OF
the American Automobile Associa'
ton; first advertising manager OF
the United States Motor Company
and has been affiliated with Stude.
baker, willys-Overland Company
Root and Van Dervoort Engineer
ing Company. and for four years
was advertising manager OF the ole
American Motor Car Manufactur'
ers' Association of New York
formed by Henry Ford to comba
the famous Selden patent litiga
tion.
President Doughty has alread,
inaueurated a newspaper advertis
ing campaign and Bradley Is pre-
pairing schedules for an extensive
campaign in newspapers. trade
publications and other media.