davidaulloa/AmericanStories huggingface dataset:
Perth Amboy evening news., 1922-01-28

ers for twenty-five million dollars,
and in turn that group Of bankers
passed the business very largely on
to the public, which willingly paid
considerably more than twenty-five
million dollars for 1t.
The fact Is that anywhere from
twenty to thirty million dollars In
the final sale in that particular
transaction was advertising good
will, and 1t was treated as such by
the shrewdest inanciers in this
country in appraising the value of
that property and reinancing it for
public consumption.
/ might 60 down through the
whole range Of American business
interests and cite many instances
of the same general character. The
progressive and intelligent banker
today. as he sizes up the balance
sheet of any institution. takes into
consideration in a very large de-
gree the earning power, the charac.
ter of the men included In the or
g%anization. the ownership of the
business and the prestige and good
will that have been created for 1t
by an intelligent promotion effort.
Now, the institution which adver.
tises broadly the character and
Perth Amboy evening news., 1922-01-28
GOVERNOR MAY
NAME DILLON
Suggest Princeton Football
Star as Essex Prosecutor
MOT With Nugent

TRENTON, Jan. 2S.-"Eddie''
Dillon for prosecutor of Essex
county. The name of the former
Princeton football star and captain
is the latest to be discussed here as
a possibility for this place. Mr.. Dill
Ion is a Democratic lawyer of Es-
sex county but is not affiliated with
the Nugent wing of the party. Those
here who would like to see Governor
Edwards send in his name point out
the Republican senate could not
reasonably reject the nomination, as
Mr.. Dillon has a clear political rec
ord.
1t will be recalled that in the
Democratic gubernatorial primary
campaign of 1919, Dillon was an
Edwards man in Essex county
where Mr.. Nugent, who was also a
candidate, holds control of the or
~ganization. Dillon, is not a part OF
the Nugent machine. Therefore.
there could be no objection to- him
as being under the influence Of the
county leader.
A few years back Dillon was the
choice of the Nugent organization
for state senator. He was on the
primary ticket and came to Trenton
to attend the state convention of the
party. On the floor of hat body the
question of endorsing local option
came up, Dillon manfully arose and
put himself on record as being for
the plank On this subject. This was
heresy among the Nugent forces
and when Mr.. Dillon returned to
Essex county he found he had been
removed from the Democratic county
ticket as Its candidate for State Sem
ator.
This is an indication Of the type
OF man the former Princeton foot
ball star Is in politics. Should Gov
eruor Edwards desire to name him
as prosecutor without a doubt the
Nugent forces would object on the
ground that 1t would be a slap in
the face for the regulars in the Es-
sex Democracy. But Democrats here
point out that the governor went
the limit to land Mr.. Nugent as
prosecutor and has taken a storm
cf abuse all over the state for
standing for the EesseX leader.
Now that everything possible was
done by the administration for MI
gent and now that Democrats gen.
,rally stood by the Essex leader In
he fight for confirmation. swallow
ing at the same time any distaste
hey felt, the argument Is advanced
Why not give the appointment to a
,oung and Independent Democrat of
the highest type-a selection no
Ipdlogies would have to be made
and all Democrats could heartily
fndOrSe.
Perth Amboy evening news., 1922-01-28
JAMESBURG LEGION POST
AUXILIARY PLANS WORK

JAMEsBURG, Jan. . 2S:-Many
sveDts xfor the coming ear were
discussed at the Joint meeting Of
Star Post LET, American Legion,
and it's Women's Auxiliary held In
the clubhouse this we..;. One OF
the greatest moves will be a big
drive for membership and in the
early part of February a g~et-togeth-
or supper. will be held to which all
the 4x-service Nor Of the commu-
nifty and their women folks will be
invited. At this time Mrs. A. ID,
will be present and talk on
the aims of the Legion auxiliary
md outline the state and national
programs for community work.
The auxiliary has planned a food
ale for Saturday, February 4, at 8
n'clock. at which time homemade
Perth Amboy evening news., 1922-01-28

By FRANCIS II. sIssoN,
Vice President Guaranty Trust
Company Of New York.
~ ERHAPS the most interest
- ing development Of the last
ten years In advertising has
been the developing Of ad-
vertising by financial institutions.
1t was not so long ago that the
banks in this country. following the
examples set by the English banks
and continental banks generally.
looked upon advertising as undig-
nifed.
There are several institutions In
New York today that spend close
to half a million dollars a year in
publicity Of various sorts-all n de-
velopment Of the last five years,
and 1t is significant that the institu-
lions that have had that courage
and vision are the institutions
which are today leading the inan-
cial world both In service rendered
and profits made and in growth.
Now. that is just n side of the
picture which. perhaps, will give a
better idea Of the banking attitude
towards publicity and advertising,
and 1t Is rapidly developing and has
been for the last few years. But
an even more significant develop
ment has been the inclusion of adj
vertising good will as a bankable
asset In the credit Offices and the
credit branches of every large
financial institution Of New York
and In most Of the large centers. I
could cite you many instances of
the visible manifestation of that
state Of mind. For instance. last
winter a certain company was
bought by q little group of bankers
and refnanced. At that time there
were visible assets Of about five
million dollars. literally appraised,
but the owners sold the business to
a very conservative group Of bank
Perth Amboy evening news., 1922-01-28

desirable and scientifically exact
business arrangements and relation
ships car be built.
Advertising as 1t is understood
by the banks today has taken on a
very much broader scope than q
mere selling effort. A great many
of them conduct very elaborate ed
ucational campaigns and approve
very highly of the educational cam
paigns undertaken by their clients.
1t was my fortunate opportunity to
have a hand in the creation of The
first educational campaign conduct
ed by any Of the railroads in this
country. and by careful cultivation
Of that sort Of publicity and adver-
Using effort and by harmonizing
the railroad activities in the fur
therance Of such an effort we sue
ceeded in having written on the
statute books Of the country the
most progressive and helpful and
Perth Amboy evening news., 1922-01-28
a BIG AMERICAN RAILWAY FREIGHT
ACKNOWLEDGEMENTS HAS INCREASED
THE VALUE OF RAILWAY SECURITIES
HUNDREDS OF MILLIONS OF DOLLARS.

quality Of its goods establishes for
itself a standard Of production. 1t
enters into a compact Of faith with
the buying public which II cannot
break. and one of the great serv-
ices that advertising has rendered
the world and rendered this coun-
try In particular has been In the
establishing of standards and ideals
of service and production to which
the producing corporations have had
to live up to in their own manufac-
turing processes OF In the services
they rendered the public. and that
has become n OF the most impor-
tant factors In the creation Of good
will values.
The banker doesn't always see
this picture as I have stated 1t, but
one of the important functions that
the advertising lei Of the world
have to serve today is to interpret
these situations to their own clients
on one side and to the public on the
other until there is established that
better understanding upon which
Perth Amboy evening news., 1922-01-28

labor understand, as We So the plo-
ture, that all wealth IL created mot
by labor alone, as the demagogue
and the professional labor leader 10
so keen to assure us. Labor by It.
self originally was nothing but the
caveman digging out a living with
his bare hands from the herbs and
nuts and savage life around him.
Until brains came and directed that
activity labor produced no wealth. =
And so the trinity Of industry to-
day which we ought to make labor
understand and the whole indus
trial machine understand IL thav
combination Of labor and brairss
and capital which has made ting
country what 1t is. That lesson
ought to be'driven home from every
angle and through every channel
that we command. Never was 1t
more important that those Of us who
touch industry at the vital spots
should drive home those lessons
wherever we have the opportunity.
And there is another field which
Is vastly important to the American
people today. That is the field Of
foreign trade. The abysmal igno-
rance of the American people about
the Importance Of export trade to
their business future fairly terrifies
me when I get out into the country
and get In touch with the average
business man and worse than terri.
fes me when I meet the average
man and the average farmer, and
yet the wheat-raiser Of the North
west and the cotton-grower Of the
South and the cattle-raiser Of the
far West should all be as sincerely,
and deeply interested in the devel-
opment of our foreign markets as
the industrial representatives OF
our business community. and we
have got to drive that lesson home
to the American people. We have
got to make them see that Ameri.
can prosperity is absolutely depend
emit upon the protection and expan-
sion Of our foreign trade and that
unless we can market our surplus
production, unless we can keep the
markets Of the world open to our
goods of every description. we are
not going to have the prosperity at
home to which we are entitled.
Now, the banker Is willing to do
his part. He has studied that stu
alton, and he is willing to extend
his credit and to go the whole
length Of the road, but he must
have behind him the support Of the
business community and, even mora
than that, the support Of his Gov
eminent. because 1t is very certain
that American goods will not con-
tinue to 60 around the world unless
they are followed by the protection
Of the American flag.
And so it Is Of vast Importance
that there be a greater and better
understanding Of the importance Of
our relations with the rest Of the
world. 1t is very certain that the
day has long since gone by when
any nation or any individual a
live unto itself alone. We must not
only Give and let live" as we loved
to say in the old days, but we have
got to Give and help live" in order
intelligently to help ourselves. And
within the hands Of those who con-
troll the channels Of publicity and
advertising rests a large part Of
the burden of education along these
lines.
Perth Amboy evening news., 1922-01-28

constructive railroad acts that have
ever been passed, and It vas almost
entirely the result of constructive
and cooperative publicity.
And that lesson is being driven
home. I had the opportunity of
reading recently a report from one
OF the important committees of the
American Bankers Association rec
ommending that the American
Bankers Association as an associa-
ton raise a large sum of money for
a three years campaign to educate
the American people upon impor-
tant economic truths--first, the me-
cessity of thrift second, the neces-
sity of social and political stability.
and third, the service that the bank
renders the community in all OF
Perth Amboy evening news., 1922-01-28

TRENTON, Jan. 28:-In a belat-
ed opinion just filed in the Court or
Errors and Appeals in the Pubic
Service-i'tney case, in which n
court split TT and failed to upset
Vice Chancellor Griffin in his re-
fusal to grant the corporation a re-
straining order which would have
prevented jitney competition along
Perth Amboy evening news., 1922-01-28

that u large proportion of domestic
troubles would be avoided if hus-
bands would only kiss their wives
three times every Sunday.
IF this plan was adopted" as
serted the New York clergyman,
there would be less breaking up of
homes. and less kissing of other
mems wives.
Perth Amboy evening news., 1922-01-28

products Of the oven will be avail
able.
An elaborate Valentine ball on
February II will be one of the
events of the year ami will be
unique In every detail. A supper
will be served during the intermis-
sion and other ideas for the affairs
success are being put forth.
Perth Amboy evening news., 1922-01-28
STATE NEWS

TRENTON, Jan. 2S:-Speaking
here before the fourteenth annual
convention of the Lords Day ALI
ance the, Rev. Robert Watson, of
the Second United Presbyterian
church of New York City, stated
Perth Amboy evening news., 1922-01-28

its ramified efforts. Five years ago
that wouldn't have been possible.
1t would have been laughed "out of
court" If anybody had suggested it,
and yet that is the serious thought
of the day, and I wouldn't be at all
surprised to see 1t .fructify in the
course of the next year.
Now, that educational work is not
altruistic entirely or even in a large
part. For instance, take this rail-
road situation itself. The few mil
| lions of dollars that were spent in
| railroad publicity resulted in an in
| creased valuation for the railroads
Of hundreds Of millions of railroad
securities. You cal e 1t written
on the right side of the ledger of
every railroad in the United States
today.
believe that advertising men in
the various technical activities of
the country can do a great deal In
| the furtherance Of such productive
advertising along educational lines.
For instance, how closely in touch
with the great labor problem and
how important it is that there
| should be a better understanding of
the elements that enter into that
labor\problem and how important it
is that there should be a better un-
derstanding for the sake of our
whole business future. 1t is really
the r of our business situation
today, and if we could only make
Perth Amboy evening news., 1922-01-28

its lines, Justice Swayze tells why
even members of the court voted
to affirm the vice chancellor's ac-
ton.
Perth Amboy evening news., 1922-01-28

To look your best. you must shop your
best--read the wearing Apparel ads in
today's classified section.
Perth Amboy evening news., 1922-01-28

NDEvelopEp
WATER POWER .H0NNc
FAILS, NALAl.ERNA-
ADVERTISING the
NATURAL RES0URcESl
OF THIS CONTINENT
HAS OPENED VAST
NEW SOURCES OF
WEALTH TO THE
WORLD.
New Britain herald., 1922-07-15

Auto Parts and Accessories ii TT1 PARTS-You will fno that part of ,aHr auto at Cutters, 22 Oak St. Phone s,s,l we also buy used cars.
New Britain herald., 1922-07-15

FIVE room bungalow wi,h fireplace. All improvements. Large lot. Good location.
 Prize S4.30u Easy terms. Must be cold this week as owner is leaving town; Ii. ]. foren.
New Britain herald., 1922-07-15
Houses For Sale

WEST PEARL ST, family house of 13
 rooms, electricity. Large lot so feet frontage Price Is only sS,ooo: satisfactory terms sh be arranged, Home Banking q Realty Co, West Main St, Tel. 12s. ..
New Britain herald., 1922-07-15
ROOMS, BOARD AND HOTELS
Rooms Tor Rent

CHI RCH ST, 2s-Furmshea rooms with or
 without board All modern eonveniencAA
 Rooms on first floor
New Britain herald., 1922-07-15
.125 ACRES

in Stanley Quarter on state hiEh. way less than thros miles from center cf the city. 1T acres under cultivation. 1A room house in ex- ce'lent shape with electricity, bath and running water. Completely n1odetu. Good barns with running water ana electricity. indicidual dv'nkins trourhs in stalls. milk room, 65 cows, producing 600 quarts ot milk daily l bull, horses, corn slo of ocs ton capacity. Is acres of corn planted Running spring wa ter all over the property All farm tools and equipment. This farm is considered the best in t,onn Own CT wishes to retire and wants to sell immediately.
 P. I. MrRRAv {, co. 325 MAIN FEET,
 PHONE 203l-3.
New Britain herald., 1922-07-15
Vacation Places r

FIVE room stone house with modern con venienees, near trolley line. G. Fortuna
 Whites Crossing. PlainNille.
New Britain herald., 1922-07-15
Farms For Sale
sa0o GETS POULTRY FARM

Sls ACRE farm between Plainville and Southington. room house, In good coh. dition, two sheds. fruit trees a brook running through property. Only l-2 mile tr1,leF and school. Price only $500, with $500 down and balance on easy ta riea.s. k. l.. Hayden, Middle et.. Bristol Conn.
 : ACHES of land in Berlin, room house. Electric light. Price s3so0. CashnaAn Farm Agency, 1S1 Main St. New Brit. air's Largest Farm Bureau" Phone SEA- e Fetin 66S-4.
New Britain herald., 1922-07-15

EAST MAIN ST, cos--Lsree pleasant fur-
 ntshed room for one or two persons. Low
 price Telephone g45-2. .
New Britain herald., 1922-07-15
Vacationist's Want

INDIAN NECK-A cottage fer last days in July s5 per day. Phone 276o, from to $ p, m.
New Britain herald., 1922-07-15

REAL USED GAR VALUES
 1921 Velie touring. 1920 Oldsmobile touring.
 1919 Chevrolet 490 touring. 1919 Crow-Elkhart touring. 1918 kissel coupe. 1918 velie touring.
 and Many Others. r-sED CAR EXCHANGE OF N. B. onen Evenings, Time Payments. ls Main St. Phone 27So
New Britain herald., 1922-07-15

CARS taken In trade for new cars:
 Tenplar sportster 1921 S10e Lexington touring 1920 800 Fupmobile sedan 1917 800 Liberty touring 1920 $50 Jordan touring 1920 300 Grant sedan 1921 1000 Commercial truck 200 All these cars in A NO-l shape.
 Address Box 49AJ. Herald Offce.
New Britain herald., 1922-07-15

INDIAN NECK. Btanrord. Rooms at Shore Haven cottage by day, week or season. Reserve your rooms now. Mrs. Ella F, Norton, at the cottage.
New Britain herald., 1922-07-15
Help-Womcn Wanted

GIRL to work In ice cream parlor Apply
 AS Lafayette street. GIRL wanted, to assist with care of chill
 dren and general housework. Phone
New Britain herald., 1922-07-15

MAIN ST. 169-Large nicely turnished
 room for l or gentlemen. Up two
 Dawson -t
New Britain herald., 1922-07-15

1sr PAYMENT SALE Sporty Marnon chummy .....*5oo 1917 Buick roadster ......... 2o0 1921 Paige touring ......... 3oo 1921 Dodge sedan ............ aoo 1922 Maxwell touring ........ 4o0 1917 Stutz touring ........... 25o fe17 Hudson sedan .,......... 3oo 1920 Chevrolet roadster ..,s... l2o Fords, Maxwells, Overlands
 Buick tourings. $125 up.
 AARON G. COHEN,
 ss7 New Britain Ave.
 Or Main Department
 1S5 Park St.
 Tel. 2-s457-382s4 or 3-s2so.
New Britain herald., 1922-07-15

MAIN ST. sl-Desirable front room with kitthenette, All modern Improvements.
 Reasonable. Central Apply Seeley. [.
New Britain herald., 1922-07-15
Houses For kent

oAE ST. l9o-S Store. suitable for grocer! store. Tenement in rear Apply l. Honey man, 5l Willow street.
New Britain herald., 1922-07-15

STANLEY ST. 7ls-Over McBrarty's drug store. Large front room for 1 or ? gem. tlemen. Private family. steam heated during winter months.
New Britain herald., 1922-07-15

ELM ST S7-Nice furnished front room
 for 1 ar gentlemen. Phone t2a-l4
New Britain herald., 1922-07-15

HIGH POWER USED CAR SALE Dort touring, almost new. port roadster.
 Buick touring.
 Overland touring.
 1921 Overland touring. 1919 Oakland sedan.
 Many Others. THE. HoNEYMAN AUTO SALES co. :. Phone al0e. 13s Arch St. Open Sundays and Evenings.
New Britain herald., 1922-07-15

HOT TSEKEEPER or maid. competent, want ed at once. Phone 64I-l4. Mrs S. M Cowes, Kensington, near trolley and depot MAID for general nousework. Family of two adults Apply 4 Forest street,
New Britain herald., 1922-07-15

MAIN ST, ol4--2 or nicely furnished front. rooms Also single rooms. over Wool worth and To-
New Britain herald., 1922-07-15
Merchandise at the Stores 6,

AiIV OO BAGS-Boston bags, travelling and suit cases at remarkable savings. Army & Navy store, 5s Church St. CAMPING oTTF1TS-Fui line of grids at S5c up and cots at $500 Ours is the strongest cot made Collapsihe and ca asi- ly carried Moners Sporting Goods Store
 3s4o Main St.
New Britain herald., 1922-07-15
MERCHANDISE
Merchandise at the Stores

FISHING TAcKLE-All the bass plugs and picksrel spoons that will land the hiR fellows. Monier's Sporting Goods Store 3b-42 Main street,
New Britain herald., 1922-07-15

ARCH ST. Cor. West Pearl, auto sales room. Apply Overland Repair Co. FLOOR for light manufacturing, repairing or othei purposes. Central. POO East Main street. Telephone 943-2.
New Britain herald., 1922-07-15

$50 and more commission paid weekly. Sell rg our superior fruit trees, ornamentals, shrubbery roses. etc. Best guaranteed stock, Experience unnecessary. Keystone Nurseries Beaver Falls, Pa,
New Britain herald., 1922-07-15

VACUUM CLEANERS. (Franz Premier Electric) Buy now. Special terms. Phone 1895. l.. E. Andrews. 40l Arch street. ANTIQUE FURNITURE-Bl variety at re- duced prices. The Furniture Exchange 67 Arch St. A. J. Giraffe, Mgr.
New Britain herald., 1922-07-15

WINTER ST, 5i-Tenement ot six rooms with all modern conveniences. Hot water heat.
Evening star., 1922-08-08
FOREIGN WAR VETS
TO HOLD CONVENTION
Thousands Gathering at Seattle
for Five-Day Meeting-Medals
to Be Bestowed.
By the Associated Press.

By the Associated Press.
SEATTLE, Wash, August S.-Thou-
sands Of former service men. members
of Veterans of Foreign Wars from from
every state and a number from
foreign lands will invade Seattle for
the annual encampment of the or
ganization. August IA to 19.
Special trains which left N YORK
and Pittsburgh yesterday will bring
the vanguard of delegates Saturday.
Commander-in-ch chief Robert G. Wood
side and his staff will reach here Sat
urday morning, also Col. z. L. Huston
part owner of the New York Ameri-
can League base ball club. who Is
prominently mentioned as a candi-
date to succeed Weodside.
The comforting of the French Le-
gion of Honor medals upon Comman-
der Woodside; Reuel Welton. of New
York, the adjutant general, and Capt
Robert S. Cain, of New York, aide de
camp of the Veterans Of Foreign
Wars, will be feature OF the en-
campment. The decoration will be
conferred by Christian Vachter. con-
sular representative of France, at
Seattle.
Evening star., 1922-08-08
SEBREE FUNERAL TODAY.
Body of Admiral Will Be Brought
Here.

SAN DIEGO. Calf, August s.-Vet-
eran officers of the Navy and other
friends gathered here today to pay
tribute to Rear Admiral Uriel Sebree.
u. S. N, retired, who died Sunday
after a long illness. Funeral services
for the former commander of the Pa
cific fleet. who. since his retirement
in 1910. had been a resident of Coro-
nado, Calf. were to be held late to-
day at Christ Episcopal Church. In
that city. Interment will be in the
national cemetery at Arlington.
Evening star., 1922-08-08
STAY NIGHT IN VERDUN.
"Good WHIP Delegates to Finish
Argonne Forest Today.
By the Associated Press.

By the Associated Press.
PARIS. August s.-The American
good wilr' delegates slept last night
in the citadel of Verdun and today
were to finish their visit to the Ar
gonne forest.
They visited battlefields yesterday.
inspecting underground shelters and
earthworks which still remain.
The delegates placed flowers on a
number of graves in the Romange
cemetery. Several of them took some
of the soil which they expect to do
nate to the relatives of American men
who are buried there.
Evening star., 1922-08-08
LETTER FROM WILSON.
Congratulations on Renominatio,
Sent Representative Garrett.

DRESDEN. Tenn, August s.-An-
nouncing the receipt of a message
from former President Woodrow
Wilson, congratulating him on his
denomination for Congress from the
ninth district in last Thursdays pri-
mary, Representative Finis ]. Gar
rett, minority leader. has issued a
statement thanking his friends for
their support.
The message from Mr. Wilson said
MY sincere congratulations. You
could not be spared
Evening star., 1922-08-08
BLAZE THREATENS TOWN.
100 Cottages Imperiled by Fire at
Summer Resort.

TOLEDO. Ohio, August Sire of
an undetermined origin this morning
for a time threatened destruction of
more than 100 cottages at Lakeside,
Mich. a summer resort town, fifteen
miles north of here.
The grocery store of S. Fagenbaum
and a cottage next to it were de-
stroyed by the flames. which were
brought under control after an hours
fight against stiff breeze off Lake
Erie
Calls for help were sent to the To-
ledo, and Monroe, Mich. fire depart
ments. but their services were not
needed