The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-12-10

'ul u 0t99 >AiSlli IMAM Is at present.
sending copy to three Florida news
papers, which are giving full page
service to Federation news-The
Jacksonville Times-Un The Tam
PIT Tribune and the Orlando Sentinel.
CThe Pensacola journal is being added
this weell). SINCE these pages are in
a way their own report, having ap-
peared regularly every week since her
appointment a year ago, she will not
dwell upon them other than to again
express her very great appreciation
to those who have supported her work
by contributing to the pages during
the year past. and to thank PERSONAL
" and in the name of the Florida
Federation the publishers, who have
contributed SO generously of their
valuable space, and have co-operated
50 heartily by excellent make up and
arrangement of copy on the pages she
complies.
Your chairmans' greatest interest
in the work of the past year on the
pages, is that it may furnish a foun-
dation upon which to build for the
future a publicity second to none for
the FLORIDA Federation
Her ideal page. and the one toward
which she has been trying to work.
is one that will give even to the
ninitiate1 reader an intelligent COM
rthension of the part the women of
Florida are playing in a better citi-
.EtnShip for Florida. This can only be
done when all state club activities are
covered. When every department,
section, county federation, and club
have repr asentation. To accomplish
tits, all reports must be pruned down
t. statement of facts in the sim
pleSt and feWest possible words. Club
press ChairmCn need not wait unit
they have time to write a long de-
tailed account Of club happenings, y
post card will hold all the important
happenings of a regular club meeting.
ard the important happenings are all
the newspapers want. If every chair
man would send in Immediately fol-
Lowing her club meeting just three or
four of the really important things
done at the meeting, there could be
comniled from them snappy club di-
gest, which would include the actiVi-
ties of dozens of clubs, instead OF
nerhaps half a dozen more detailed re-
ports. and the dozens would not Oc-
Cupy as much rpacc as the half dozen.
| This would be in conformity with
newspaper policy. would be furnishing
| the papers with worth while news
| from as many towns in the state as
there were clubs represented, and
would attract the general reader as
well as the club member. Each Club
could see at a glance what all other
clubs were doing and find helpful
Suggestions for their own work. Often
meetings and the special occasions in
cident to all clubs should be reported
in greater detail so that the larger
view of club life may be represented
OCCa SiOnallV.
The departments, SECTIONS, and
county federations should have more
space, but even they should give only
the necessary detail to make their
! work comprehensive. With the 260
clubs in the federation, the six de-
partments with their various divi-
SiCns, the eleven sections and the
many county declarations, if long re-
ports are made by some, it is done at
the expense of others, and all have
equal rights. If these reports are not
made as short as possible by the
sender. it puts your chairman in the
embarrassing position of pruning
down the report to fit the space she
knows it must occupy, or crOwding
out some one else. She takes chance
VIXEN she cuts report. She feels
like she has committed murder, and
the author of the report knows she
has.
A good Federation Page is not the
one that has the most beautifully
written articles on it. but the one
that is of the most practical value
and conveys the most useful infOr-
nation to club members and the read
ifig public. The federation page is
advertising medium. Through it we
are selling federation. Our copy
should be written like advertisements;
calling attention to the things that
federation furnishes and which the
public needs. If we go little farther
and imagine I'VE must do as the ad-
vertiser dOes--paWR space and word
rates. we will do as the advertiser
does, count every word and make
every word count. We would suggest
that we take for our slogan, Put the
Maximum Of Thought into the Mini
mum of Words All good newspaper
rarOrters try to make their stories
answer the questions; Who did it,
W hat was done, when, where and why
was it done? Who. what, when,
W here and why are journalistic stan
dards of measurement. The press
chairman who adopts them Will lind
her reporting made easier, and that
ner reports will be more acceptable to
the papers.
/ ne CiuD press CIltlll iiifNil 10 also
supposed to report her club for the
local press; Judging from the clippings
your chairman has received, the
newspapers of Florida are more than
generous with their space; since this
is true, every press chairman should
consult with the editor whose pages
she uses and try to conform with his
editorial policy, and report her club
in the way in which it will be of the
most value to him as news. If pos
sihle the club news should be taken
out of the society column and find a
place in the news department Of your
papers; report your social affairs if
you wish, but try to have at least a
small amount of space in which to re-
port your real club work, stressing
its community service. Make friend
of your local editor, and you will find
Your work much easier.
Mrs. Read, the national federation
press chairman, has plan for state
publicity, which she presented at the
Biennial at Chautauqua in June,
which she urged every press repre-
sentative to present to their state
conventions.
She outlined her plan, which Is, to
have a press chairman in every sec
tion. county federation, and individual
c.nh i'm the state. These chairmeu
ar8 to report the most important work
done by their various organizations to
the state press chairman, who culls
and COMPLIES from them a brief digest
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