Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-05-21
COWBOY ARTIST
TO ADVERTISE
CUSTER HlWAY
w. D. Fisher, Association Sec.
rotary, Outlines Novel
Publicity This Year.

Some unusual publicity stunts to b.
put over by the Custer Battlefield
Hiway association this season will brins
much advertising to the northwest. &C.
cording to w. D. Fisher of Sheridan
Wyo., secretary for the association who
is in Great Falls.
In addition to extensive magazine
advertising. George Ostrum Of Sheri.
dan. n World war veteran and a vel
known cowboy artist, will leave next
month with an old stage coach, driving
four spotted ponies. He will tour not
only the highway but. if the trail is
extended. will blaze the way from the
end of the route to st. Louis. Later
he will journey to Cleveland, Indiana
polls and Des Moines. The stage coach
he drives was one of the last to make
the trip from Rapid City. s. D., to
Fort Custer. nea the Crow reserva-
ton. in the old stage coach days. The
four spotted ponies are the gift of
the business men of Sheridan.
viii Paint BiIboards
Ostrum is to take with him a full
bloded Indian.
In preparing the old stage coach for
it's Journey, work which included re-
fitting and strengthening the wheels
and other parts, a sheet of time-yel-
lowed paper was found under the seat
cushion of the driver and bearing the
names of the passengers and their
luggage on the last stage trip years
ago.
Ostrum will devote a part of his
time to painting large billboards ad-
vertising the Custer Battlefield hiway
and will make sketches of western
1900 u. r,.1J ,l,. o nhn TT
of moving picture film showing scenes
along the highway, the national forests
and Glacier National park.
Mr.. Fisher predicted a record tourist
season for Great Falls and northern
Montana based on the inquiries com
ing to the highway headquarters and
the interest shown at the exhibit at
automobile shows. At one auto show. a
list of 400 persons who have already
decided on n summer tour of the north
west. was taken.
Road Through Park Will Help
The only obstacle to tourist travel
through Great Falls is now the lack
of a road through Glacier national
park" he said. With the completion
Of that road this season, giving a direct
route through the park to the Pacific
coast. you will see % cars Of tourists
on the northern route to every one
that you see now.
I'm my trip to Great Falls. / found
the Battlefield hiway from Billings to
Great Falls to be in the best con-
dition / have ever seen it at any time
of the year. From Grass Range to
Roundup. it is 50 miles of ms nice road
as you would care to see. On the road
from Billings TO Roundup. crossing a
steep divide in an easy climb, there are
maintenance stations every 10 miles
which should insure good care this
summer. The highway throughout is
wei drained and should hold up
through the summer.
I'VE are not planning on very much
road construction work this summer.
In fact. we are not urging it. but
rather a system of maintenance that
will keep the road up"
Mr.. Fisher will remain in Great Falls
over the week end, leaving for Choteau
Monday. He will be accompanied to
Choteau by W. l.. Whitbeck, field sec
rotary of the Park to Park Highway
association, who has spent several days
in Great Falls.