Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-12-12

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""nhIiiaN''' W.
.vnrrr Advertiser
"O,k IIou' WAS a success from the
start on" of the first things Mr..
Wanomakrr did was TO engage the best
clothing salesman he knew in Phladel-
pbia. whom he agreed TO pay $3.50 a
year-onc- third the entire capital Of
the new concern. As it turned out,
there was Wisdom in this seeming reck'
lessness. II increased the firms credit
and being talked about advertised their
business. ~ IS sald INA, vi una y
,l%ooiLorrnv. and mn rho ,noney-s3S-
u, a mnu..nonor odrnrtisenent
IT, w,r nu,oI;n IN tho ynluo Of in :.
. diroc, W. wcIi ns dircrt advertisement
Gn,Irornd Win tbe yoried and oyten-
siya atom, ~ udrcrfi.amont nurs,Ipd
tnd.v hv successful mercantile enter
,.ri,Hs Tho Inc,hoIs thirty wears ago
%,,nn,r nriritiye and crude. Colonel
bennett. the proprictor of Tower Hall.
,,'ou ,otnd rInthior of his doy. and
Nr Wanom.lar snnke Of him in after
yaors AZ IN hricbt advertiser" His
crnorncemerts Ynnearrd in entertain
jne rhvnes. written by one Of his EN-
niovns known AS tbe Bard Of Tower
Hail "
This method was distinctive with Col.
oval Ronnnrt Mr. Wananakcr, whose
Oak Vail was mot many feet distant
from rnwer Hall. WAS equally distinc.
tirn Ln+ his methods were more orig
mai MANLY NJ Gillian, a noted write,
~ advertisements has told in n sketrl
~ ,tS'lileil'S. t'I ,' PhiInJnInhi, /,
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n".H' W. '''t ~ 70 ih ,,,,,r,, no.tar,
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STUCK up an over Ii': o'"", i'nrJ,";m,
rlil Was soon !a.l,'nS t "'N "''''' ''''
what '''S ''"' ''"""''
Balloons as Advertisement,
,f,nr ,,.,.,o,. -, second poster mod
: ,.,I,. IT,. ,.,tcJ - ,hnI Wnnnmnscr & Brow
I paL Li' bcy,n ,' ~ SON r}n,htmg ut Oak Hall
Rrroro long Mr.. GTlam says. ther
were great signs. each l"o feet ~ Ieneth
, palh'ed On s''r,a! ''In1 ,i,,. ,'nrticular "u' RI
| u"1eh pla!cH n"oI' .nr ,.,f' '1'
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