New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-16
Hitchcock Declares
McCunber's Attack
On Press Childish"
Charge That Newspapers OPP
pose Tariff OH Account
Of Advertising of I'M
poricrs L. Called False

Prom ire T~ibure's WashnoioH nare0u
WASHINGTON. June TO-. Senator
Hitchcock. Of Nebraska. publisher OF
"The Omaha World-Hcrald.' in a Wig
orous speech IN the Senate to-day
answered the attack OF Senator Nc.
Cunber. made yesterday, on the met
ropolitan newspapers. senator Nc
Cumber made the charge that The op
position Of New York and other large
metropolitan dailics to the tariff bill
was prompted by the ADVERTISING Of
importers. Senator Hitchcock called
ouch a charge childish"
Senator Simmons. Of North Carolina
ranking Democratic member Of the
Finance Committee. likewise "nswct'H
Senator McCumber and f.d.cuied o.
statements. lie held that Senator Me
Cumbcr's figures as TO pronis on ini-
portatoas were by 40 means rcprofcni-
alive OF the real state Of things. Fol
lowing Senator simmons, Senator
Hitchcock said.
"The Senator from North Carolina
would be- justified in condcmnirg me
argument Of the Senator from Hofi u
Dakota as childish and provincial ana
c,tireiv out Of date. III there is one
ching fairly established in The news
Manor world to-day 10 is that adVcr
tisine it, placed upon The 'tricie'l
burfncss principles, and there is NOT
am advertiser az importance who zoe
mot bug his publicity at the cheaprsl
nrice he can. lie docs not spend ii
IL can avoid d. or the millions OF
dollars invested every year 90 inc
ncw.papcrs Of New YORK CITY 10Y ih,
stance. practically every dollar ia put
into the newspaper advertising upon
tho most cold-bloofed business pm
ciplc. There is not an advertise VINO
goes into a paper by reason oi iafo...
I doubt whether one onc-hundrcdth
mart Of per cent Of advertising Do
New York is a matter OF favor.
Merchants buy Advertising space as
they buy goods trying 10 ret tht
createst publicity for the least amo"nt
M moncv. Any paper in New fof1'
probably every paper there rclccis
tbousands Of dollars worth OF advcr. b..
tsire wear and declines 20 accept DO
Senator Hitchcock said advertising
has become "a science and oNplalh'n
how IL is figured by experts TO gct
how much an inch Of space costs per
thousand Of circulation
"And they buy that space said SEN
ator Hitchcock, because the merchants
must have the publicity. not that tney
favor the paper This talk about ad-
vertising being placed by favor 10 NOS
only an unjusified charge against the
newspapers Of New York and any othcI
city but II is an idiotic charge.
1.-THE Senator from North Carolina
is correct in condemning the ridiculous
charge Of the Senator from North Ia
kota. wo has betrayed Is absolute igno-
rance Of modern business methods
whom he argues that advertisement ~
placed bv favor. A merchant would he
an idiot to advertise by favor. What
he is doing is TO advertise for business
and he places his advertising where he
can get the most publicit" and circuia-
ton for the least possible money.
Senator Simmons said he had re-
carded The New York Tribune" one or
the newspapers attacked hy senator
NcCumber. A. being mot so-callcd
Republican paper. but the 'Xtremcst or
extreme Republican press. lie asked
who besides the North Dakota Senator
could question the republican fm NJ
the newspaper and who would believe
that IL would permit its editorial col
rmns 10 be ruled by the wishes Of iis
advisers.