The New York herald., 1922-08-15
g go. ~op|E.

a paper "For Women by Women" 1t
was called the Daily Mirror and was
1 edited entirely by women and written
4 by women. 1t was not a success and
\ Harmsworth converted 1t into news
photograph publication appearing every
morning with the latest, newest photo
graphs of important events.
One of the Mirrors photographers ac-
| compa MED Col. Roosevelt on his Afri-
can hunting trip, and photographers for
the publication We're sent on 9th
assignments equally important.
All Britain was astonished one day
late in 1906 when ii became known that
| Lord Northcliffe had bought the Times.
| For more than a hundred years the
1 Times had remained in possession OF
the Waiter family. descendants of the
| founder. and it had always been con-
Quoted along conservative lines.
| The story of how Northcliffe ac-
/ quired the Times is a remarkable one.
| He knew the antagonism the members
of the so-called conservative class har-
| bored toward him and that 1t would be
| fatal to his plans to let Ii become known
| that he intended buying the publication.
So quietly did he go about the acqui-
| sition of the stock that even the princi-
pal owners did not realize that he had
l obtained a majority until he saw lit to
bring it to their attention.
In fact, Sir Arthur Pearson. his most
prominent rival. believed that he had
control of the publication. and made an
nouncement to that effect shortly before
| the Harmsworth ownership was made
public. y
The Art of Condemnation.
1 JIar,,,vwortb abolished enoce xvrfing %
on the DGiiu Mail and paid his writer's,
not for the number OF words they wrote
but for getting the biggest story in the
fewest words. He made n practice of
engaging only young men. IN three
years the Daily Mail had attained the
largest circulation of any newspaper
| in the English language at that time.
There were few people who knew. how
ever. that before the first copy of the
paper was sold to the public Ii had been
printed regularly every day for three
months. Each issue was examined and
criticized by its editors. and was as care
fully improved and corrected as though
hundreds of complaints were being re-
ceived from subscribers Like most uf
the Harmsworth experiments. this new
sensation" as II was called by other
| publishers. was the result of a long
thought out plan.
There is an interesting angle of Amer
lean journalism which ties up with the
success of the Daily Mail. 1t was not
long after the appearance of this sheet
before this "organizer of newspaper
revolution" became known as the man
who took upon himself the task Of in
Producing American journalism in Lon
don. Harmsworths appreciation OF
American newspaper methods Is con-
cisely put In a statement that he CON
sidered American newspapers more en-
terprising than the English journals. but
not so accurate as our own"
He had been made a. Baronet and in
1905 was created Baron Northcliffe OF
the Isle of Thanet.
The Kitchener Controversy.
Lord Northcliffe's boyhood reputation
as youth full Of vagaries" followed
him all his life. No matter what part
OF the world he happened to be in he
was sure to break out at some fresh
! point. either to soothe or to irritate the
ever critical public. His activities early
! in the war. when he practically revo-
lutionlzed the Government program and
| got himself In a heated controversy
| with Lord Kitchener. who. he had in
sisted, was the only man TO be Secretary
for War and for the time being involv-
illk tue DuDlltt pTODdDly DTOuuCtU
his greatest public service to his coun-
try, although i'm doing so he went
through a period In which he is said
70 have been tho most hated man in
| England.
Lord Northclffo actually foresaw and
predicted the war as far back as 1909.
when on September OF that year
there was sent out from Winnipeg. Can
ada. a most alarming interview. Great
| Britaln's dear friend. Germany" he
said. rs preparing for nothing short
of war against her" Shortly aftcrward
he got the British people considerably
perturbed over the building of Zeppelins
In Germany. They would some day be
used. he claimed. and he wanted the
British Government to build n great air
fleet OF It's own.
II was not long after the war began, IN
1914. before the Northeiiffe papers COM
menced criticizinE the conduct of affairs,
particularly the rigid censorship MAIN
tanned While most Of the other papers
were telling of victories in France the
Northclffa sheets said that the losses
In the British ranks had been frightful,
and they dared to lay the blame upon a
shortage OF ammunition. 1t was even
hnted that some OF the leading figures
In the Government itself were incompe-
tent.
The shell scandal.
Official England Is said to have known
for months that the wrong kind OF
shells were being furnished Lord North
cliffe knew these conditions. because he
/ had visited the front on several occa-
sions. He sent the then military corre-
spondcnt OF the London Times, Col