Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1922-08-18
STATE OF IDAHO
TO BECOME GREAT
DAIRY CENTER
j. L. Krafts Predicts a Big
Future
ADD COWS TO RANCH
Cheese Consumption Of United States
More Than Doubled in the
Last Twelve Years
ADD COWS TO RANCH

j. l.. Kraft, a noted dairy prod
ucts distributor, largely responsible
for the visit last week of the dairy
experts to this state, firmly believes
that Idaho has great future as a
dairy state. He believes that IDAHO,
once 1t comes to a realization of Its
possibilities, can become literally the
center of the industry, which Is one
of the largest in the United States
and constantly growing. He said:
1.-THE increase in consumption of
cheese alone Is such that farmer
can go into dairying without hesita-
tion or worry about profits. They
are there" said Mr.. Kraft. Where
in 1919, consumption in the United
States was only pound and half
per person, it has grown to two and
half pounds in 1920, and to two
and three-quarters to three pounds
In 1921. Part of this increase has
been brought about by government
agencies showing the value of cheese
and dairy products for food, issuing
recipes for additional uses and
creating interest rapidly. This has
been aided to a great extent by our
own advertising. We spent an ap-
preparation of $225,OOO to adver-
tise increased use Of cheese last year,
and will spend something like a
quarter of a million this year.
While production of dairy products
could possibly be rushed, in fact per-
haps doubled, we do not think this
practical, our aim being rather to in
crease the use of these products grad
ually and normally to five pounds
per capita within ten years. To fill
this demand, three hundred million
pounds more cheese will be needed,
and 1t can be realized that our esti-
mates are conservative when l tell
you that Europe consumes from
twelve to thirty-six pounds per CAPT
ia of this healthful food.
1--WE have been asked why the
producers do not try to make more
profit by forcing up the price Of these
products instead OF working on in
creased production. We think this
is the wrong logic and believe 1t bet
ter to produce more at smaller prof
1t per pound than less at larger
profit, thus bringing economy OF OPP
Grafton, stabilizing the industry, and
bringing far more to the farmer In
the long run.
1T is on this basis that we are
advocating expansion Of territory
and because Of this that this region
faces great opportunity. Wiscon-
sin is developed to capacity New
York is lowering in its production,
while Minnesota, although 1t has an
to do some developing, is
not advancing rapidly. We will have
to come to the west to get what we
need.
Wisconsin can feed only about
ten cows per hundred acres OF dts
land from the feed on the land, while
In Idaho 1t is possible to feed three
cows per acre. The development of
this dairying is the most vital thing
you have. If you do this intelligent
ly, Idaho cities will grow to many
times their size, and II the bankers
do their part, Idaho banks will grow
with them.
Enhancing the dairy industry is
the biggest opportunity the bankers
in Idaho have to develop business.
They must adopt a broad policy in
stead of narrow one fixed on sheep
and cattle. Dairying presents their
big opportunity.
"lf the bank In community would
put up the money to buy 800 cows,
in one year the cheese would have
paid for them, and each farmer who
MIXED would have bank balance.
"The result of our advertising
campaigns and craftsmanship have
brought much higher market to
the farmers. Cooperative companies
are the best producing companies in
the world, but they are not statesmen,
and cannot develop a market. Better
craftsmanship has made the farmers
cooperative producing cocieties
money.
"The natural development Of nat
ural resources can make Idaho the
biggest dairy state in the Union. 1t
cannot fail IL ii lives up to its oppor-
tunity. In fact l predict that Idaho
dairy products will soon be feeding
the Orient, producing another great
Dairy products are the only thing
I know OF that have never been be-
low the cost Of production since the
armistice. That in itself is signif-
can't. !
''The thing for Idaho to do at this
time is first to provide financing of