The Hood River glacier. (Hood River, Or.) 1889-1933, 1922-06-15
HOOD RIVER NEWTOWN
is DECLARED WINNER

| G. w. Hooker, formerly local orch
ardist, who for the past several years
has been in charge of southern Califor-
MIA sales for the Apple Growers Associ-
alton, conducting his general Office at
Los Angeles, while here to confer with
the directorate of the cooperative sales
agency, is boosting ardently for the
Oregon Newtowns.
Although the development Of the ap-
pie industry in southern California has
reached considerable proportions the
past ten years, the distribution of Hood
River apples, Mr.. Hooker states, has
shown a substantial increase each year.
He says the new fruit districts on the
highlands of the southern part of Cali
about 1000 carloads. Commenting on
the apple deal. Mr.. Hooker says:
''The new orchards are located in
Oak Glen, Julian, Chino and Victor
field of distribution in the thickly pop
ulated sections of southern California.
They have short rail hauls, not neces-
stating refrigeration, or transport
their apples direct to markets by mo-
tor trucks. Their transportation cost
amounts to about Is cents per box In
comparison with 45 cents for North
western growers. sending their apples
to Los Angeles. They also market
much of their fruit in bulk. handled in
lug boxes or used commercial boxes.
THE influx of the homegrown ap-
Piles, however, has not lessened the
demand for Oregon apples. Southern
California folk are we'll acquainted
with Hood River apples. Indeed. the
advertising of the Diamond brand APP
Piles of the Apple Growers Association
has resulted IN their popularity with
the consumer. The average resident
Of southern California knows more
about Diamond brand apples than does
the average Hood River resident of
''Sunkist" citrus fruits.
while Watsonville is the original
home of the Newtown on the Pacific
coast, the Hood River Newtown, dis
tributed on pretentious scale for the
first time the past season, at once
gained the favor of the trade, and the
demand constantly grew. In compari-
son with other Northwestern districts,
the Hood River section is relatively
small, but the demand for the Hood
River Newtown leads anything else in
southern California today. and | would
advise growers to plant Newtowns.
This variety of fruit cannot be grown
anywhere else in the country to the
perfection that is attained in the Hood
River valley. 1t is variety that is
popular for export, and it is annually
becoming more popular at home. APP
Pile men themselves, all over the coun-
try, take off their hats to the Hood
River Newtown. suggest to our
shippers here the slogan: III
The Hood River Valley. the only
apple district where a perfect New
town can be grown.
Mr.. Hooker declares that the apple
growers of the mid-Columbia sections
should attend the international Apple
Shippers Association is force in July
and there appeal to the big buying in
terests of the country TO join them in
campaign to get apples to the consum-
er for lower prices. He declares that
the jobbers should be appealed to TO
aid in securing a decrease in the
profits of retailers. The jobber is often
blamed for the high cost of apples.
His charges have been decreasing for
some time, while the retailers have
been increasing. The retailers profit
is far too much, he says.
Mr.. Hooker says that the consump-
tion of apples has increased enormous
ly in the past five years. Residents of
the larger cities, he says, eat them IL
months out of the year. The multi
plicity Of fruit stands puts the fruit
before the pedestrian Of every city
street. he declares.