South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-04-17
ADVERTISING WITH
RADIO Is FEATURE
Conversation Through the Air
Opens Up New Field for
Commercial Use.

NEW 10EFN. Apfl ~ fst4lo
conversation az $40 a minute
Advertising throuEh the air.
A three-mlnute business talk 70
branch offices on business plans for
The day for $50 less than telegra-
pnir instruction 70 numerous district
offices would cost.
A 5-mlnute electioneering speech
% a hundred thousand constituents
from "a desk in the office IN the office
building ID the capital az Washing
con for a triie OF dollars
Within a comparatively short time
FUN broad casting ON similar lines
from such centers as Chicago. 81.
Louis Milwaukee. Detroit Mime.
spoIis san Francisco and Los
Angeles.
No Longer Theory.
Tn two weeks the hrst three
items above will be not only
theory o. the future OF radio
development. but actual practice,
,.lth facilities avai-a bile day by
day This big advance of radio tele-
phouv from me status OF a play
thInE. an interesting experiment. a
daily entertainment for the home
10 concrete commercial availability
is made with the advent Of the bell
telephone system into the radio field
b. ". King, radio expert OF the
American Telephone and Telegraph
COMPANY which. Incidentally has
more owners or stockholders than
any other corporation in the United
states announces that the first com
merClaI wireless station ever esta b.
lshed in America will open the
middle OF this month on the roof
of The companys Office building in
Walker St The plant has been
under construction for several
months.
with the completion OF its long
wave length apparatus Congressman
*. can SIT at his desk in Washington.
call the radio headquarters in New
York by long distance, be plugged
through there onto radio. and at a
given hour. tell all his constituents
his local managers can collect in
halls equipped with amplifiers, just
what ne thinks of the opposition
state chairman who IS trying &c
spill the political beans while con-
gresham y. is tied fast 10 Washing
ton by his leaders whip on the
eve of a big vote.
Hear Ads BY Radio.
The S1o-a-minute price isn't arbi-
trarily fixed. says King II may be
even less
rff. fv,s,trar~a and o+har com
panies who wish 20 advise the public
OF the advantages they offer may do
so through the medium OF their
medical directors. who Will tell the
people by messages through the air
how they make provision for rela-
tives or safeguard their health, de-
Iartment stores may broadcast the
fact that certain sales are to be Of
fered on given days or that their
establishments are good places to
patronize; theatrical managers may
tell tens OF thousands by word sent
through the ether of companies that
are soon 20 visit certain cities and
towns, while other concerns and in
dividuals it is thought will make use
OF this form of aerial advertising.
The enterprise is an entirely new
one i'm the commercial use of radio
Biography. for the present broad
casting stations that send out radio
messages each day do not accept any
commercial business. everything
they send being that which is &C
cepted only upon their own invita-
tion
Connected With Toll.
As additional stations are erected
they can be connected by the to9
and long distance wires Of the Bell
system so that from any central
point the same communications can
be sent simultaneously by wireless
and wire witS economy and without
rference.
The compaus~s operating building
iu Walker ST. is $50 feet high. The
steel towers supporting the antenna
are ZOO feet high. tt is provided
with electric filters and other appli-
aucos whereby as the business
grows. several wave lengths can be
sent ont AT the same time from the
same point. so that receiving sta
tious may listen at Will TO any one
OF The different services.
The new station is designed 70
cover az the start a region of about
$50 miles surrounding New York
bur under favorable weather condi-
tous it NAV be heard for much
greater distance.
CONAN now L CEES