davidaulloa/AmericanStories huggingface dataset:
New-York tribune., 1922-09-20
|. a |. K: S
on naarReffnp
by Hoyt's
SEPTEMBER GOTH 1922
Competition
Between
Advert rtisesnents
Too keen for tools
Of yesterday

ADVERTISING mas developed at
a great rate during the past
fifteen years. Available figures of
the to.al ad-crtising carried in
the leading magazines. weeklies,
and farm papers show enormous
increases. Competition in secur-
ing attention and action has
oecoae more keen. An adver-
tisemc1t inserted in a magazine
or newspaper conpetes for the
attention of the reader with
every other advertisement as
we'll as all reading matter. An
advertiser cannot secure results
with the tools that would have
sufficed ten years ago.
Meanwhile craftsmanship 2i7ci
sales management have been de
veloping The salesman Of TODAY
is nos the sort Of man that he
was fifteen years ago. A new
school of sales management has
developed. Desk executives who
read expense accounts, scan
orders ard write so-called ginger
talks are not producing results.
A marketing campaign may
appear to produce because Of
some unique advertising idea
because Of enticing copy and
attention compelling pictures.
but YOU will generally find that
the success is due also to q sales
effort backing up the advertisin.,
appeal.
So also -. wonderful results.
enormous volume is secured
hy a sales force seemingly. be-
cause a wizard Of marketing
occupies the sales manager S
chair. This man is 4 master in
his ability to develop a sales
force. Such success ycu will find
is coupled with advertising which
drives the buyers into places
where the goods arc displayed
r,,~fi o1-ii.- iNc,,o,'
New-York tribune., 1922-09-20

proposition, which was submitted by
Senator Walsh, of Massachusetts,:
"The advisability Of legislation hav-
ing TO do with government or private
ownership, regulation or control in the
coel industry"
Senator Borah after the conference
took the view that for practical pur-
poses The bill was left about az it was,
except an to the size and composition
of the commission He expressed sat
isfaction with the agreement.
The first report is required by Janu-
ary Ia, 1923. The House appropriation
was 100000 and the Senate appropri-
alton 100000. The conference agree
ment is for 100000.
New-York tribune., 1922-09-20
Future of Adyertisiing

WHAT is to be the future Of tire
force called advertising and oi
the action called selling? From
every direction men are spring
ing up who proclaim that the
trouble with the cost Of living
IS High Cost of Distribution"
The report Of the Congressional
Committee on Distribution Costs
says that High Cost OF Distribu-
ton is not due to Prohteering,
but to a lack of knowledge Of
market requirements The re-
port sums it up in two words:
'Wasteful Competition.
In Golfers Weakly Mr.. Viii
liam G. Shephard says: Your
clothes cost you too much be-
cause it costs the retail store
100 much to sell them to you.
What does it all spell for the
advertiser? What is he TO do
With the money which he has to
spend for selling and adver-
tiSino1
New-York tribune., 1922-09-20
Marketing Era

tioYr S Service, Inc, believes
that the advertiser during the
coming ten years which are to
be The Marketing Era" (Fron
1913 to 1921 has been the Man
ufacturing Era )nlust coordinate
more closely and more inteIIi-
gently than ever the selling and
advertising This is the BIG lob
for the big boss today
The marketing plans which
are being built by Hoyt's S Service.
Inc, s,rchronize advertising
and selling. Merely because We
successfully give a great deal of
attention TO building copy which
is designed to sell the consumer
doesn't suffice. The consumer
advertising must be tied to the
entire chain embracing the ad-
vertisers statesmen, the retailer
and the wholesaler.
Unless q fortune is available
for advertising which Will blanket
all competition, results can only
be obtained by simultaneous.
Blended operations of selling and
advertising.
Fioyt's Service, Inc, believes
an advertising executive must
have carried a grlp-t71ust have
handled an order book-lnust
have looked the retailer in the eve
and must have sold him goods.
1t is such men who build plans
for our clients.
Are you wiling to discuss a
program of marketing which you
can follow from 1923 to 1888,
Arizona republican., 1922-01-31
PRESBYTERIAN c. T.
HOLDS DISCUSSION

The Senior Christian Endeavor So
ciety of the First Presbyterian church
held meeting Sunday evening. The
subject was, What the world owes
to foreign missionaries" The dis
oussion brought out the fact that in
addition to the purely religious serv-
ice of the foreign missionary, he has
given to the world permanent con-
tributlons along lines of exploration,
industrial development, education,
commerce and science.
The Christian Endeavor rooms
were decorated with flags and mis-
sionary notices. The committee viii
nave charge of nine more meetings
during the year, its members having
taken for their motto, THE whole
duty of the whole church is to give
the whole gospel to the whole world.
The society plans to have interest
ing, spiritual, spirited and instructive
meetings, and extends a cordial in
citation to all yong people who are
not Members of simil&r organizations.
An intere sting program is planned
for Christian ElGeaN or week, Fen
to u Watch fnr farther announce
r1ents in a late, l4i,er.
Arizona republican., 1922-01-31
WILL GIVE AMERICAN
PATRONS RARE TREAT

Tonight will be a gala" night at
the American. The entire Dunbar
opera company, which opens an en-
gagement at the Elks tonight. will
be the guests of Brandon Brothers
at the American after the perform
ance at the Elks and will entertain
the patrons of the American with
some of the choicest musical gems
from the opera
There was never company
brought to Phoenix which scored such
an instant success as the Dunbar
company did in Robin Hood" which
played the Elks a couple of weeks
ago. This same excellent company
is coming back for a series of light
operas and musical comedies start
ing tonight with "The Mascot"
You will enjoy these wonderful
stars before the footlights and it Will
be a wonderful treat to meet them
personally at the American. They
will all be there: Theo Pennington,
Paula Ayres, Carl Bundshu. Harry
Pfeil,, George Olsen. Joe Cleta Howe
and that wonderful, pretty. shapely
and talented chorus TO give you an
entertainment that you will remem-
Der for months.
Brandon Brothers have some other
novel stunts for the entertainment of
their patrons, so be sure and place
the American on the list for tonight.
Dancing, of course, till II bells TO the
strains of "the wonder orchestra" un-
der the leadership of Kay Robinson.
Arizona republican., 1922-01-31
Coming Events

-
Wednesday, Feb. 1.-Harmony club
at Woman's club, social meeting,
2:20 p. m.
Wednesday, Feb. 1.--Osborn Wom-
ans club, applied education de-
partment display.
Wednesday, Feb. 1-Roosevelt Neigh
borhood club, Lincoln program.
Wednesday, Feb. 1.-Country club
bridge luncheon.
Wednesday, Feb. 1.-Sisterhood Tenn
pie Beth Israel, at home of Mrs.
David Liknaitz, 317 East Portland
street, 2:3o p. m.
Wednesday, Feb. 1.-Mother's club of
Y. NJ. c. A. boys division.
Wednesday. Feb. 1-Auxiiary of
chapter 5, o. {. S.. at Masonic hall,
2 p. m.
Wednesday, Feb. board of direc-
tors States Nurses association at
state house, 1o:30 a. m.
Thursday, Feb. 2-Arizona state
board of nurse examiners, state
Thursday, Feb. 2.-Councii of Jew :
ish Women at Woman's club, 2:15
p. m.
Thursday, Feb. 2.-Rusiness and
Professional Women's club dinner
at Hotel Adams.
Friday. Feb. 3-Maricopa Graduate
Nurses association, Nurses home,
ST. Joseph's hospital, 2:3o p. m.
| Friday, Feb.3-Friday night dance,
| Woman's club, p. m.
Friday, Feb. 3.-Friday club at Won'
ans club, 10 a. m,
Friday, Feb. 3.--Rotary club weekly
luncheon al. Hotel Adams, noon.
Saturday, Feb. 4.-Country club
bridge tea.
Arizona republican., 1922-01-31
WASHINGTON FARM
BUREAU MEETSFEB.2 Z

The Washington farm bureau will
hold it's meeting on Tuesday Feb. 2,
to which all farmers and their
wives are cordially invited. Mr..
Hellworth, the new president. has
arranged a fine program. II. c.
Heard the county agent will address
the meeting on a subject of interest,
and Fred TAFT, president of the coun-
ty farm bureau will talk on farm bu-
reau work.
The community social committee is
requested to meet at 1880 before the
farm bureau, when important busi-
ness concerning Arbor day will be
discussed. All members of the COM
mittee will please attend.
The Christian Endeavor society
decided at it's regular meeting Friday
night to hold these meetings at $3.50
Sunday afternoons. hereafter.
The Young Peoples club will hold
a strictly social meeting once a
month in the future, as they did be-
fore they joined with the Christian
Endeavor society.
There was an excellent attendance
at Sunday school this Sunday morn
ing Chester Virgins was elected to
teach the young folks class which
Miss Elizabeth Beatty will act as
substitute teacher for the adult class
Rev. George White conducted eve
ming services Sunday night with an
excellent attendance. the people of
the district being very glad to have
the Rev. White with them again.
Frank Thomason left Saturday for
Santa Paula. to take a position with
an oil refining company
Ben Jenkins was quietly married
in Phoenix Wednesday. which came
as surprise to his friends.
George Taylor has moved the ten
ant house from his ranch on Northern
avenue to his new ranch. The house
now faces on north Ramona road.
Frank Elwell has leased 100 acres
of the Hess ranch for this year and
will move his family back to this
neighborhood if he can find a house.
Everyone will be glad to have the
Elwells back again.
Fred Virgins has started planting
his carload of Michigan potatoes on
the Goodwin ranch.
Police officers from Phoenix raided
a still on lateral IA one night last
week, arresting two Mexicans. Only
a small quantity of liquor was found
on the premises.
Arizona republican., 1922-01-31
NEWS NOTES FROM
ALMA DISTRICT

Myrtle Cluff, who won the first
prize i'm the State Garment Making
club, returned Saturday from her trip
TO Tucson. Myrtle told the girls of
the home economics department as
well as the pupils of the seventh
grade about her trip on her return to
school Monday. The prize winners
from over the state wer etaken out TO
see the historic San Xavier mission
and other points of interest on the
university campus.
Thursday and Friday morning Mr..
Otto, teacher of agriculture, ex-
planned the circulation Of the blood
and action and structure OF the heart
to the boys and girls taking Smith
Hughes work. Several girls brought
the circulatory organs of a pig which
had been slaughtered on their ranch.
thereby giving the class a splendid
chance TO study the course of the
blood through the body.
Paul Davis, Leroy Bond. Eugene
Miilett, Richard Shumway. Merrill
Gonzales, Mabel j, Millett and Jane
Hancock, freshmen of the Mesa
Union High school, visited the eight
grads of Alma Friday. They were
students Of Alma last year.
The girls Of the home economics
class learned the use of the pressure
cooker this week while cooking soup
and pot roast. Several of the teach :
ers were invited in the domestic sci
ence room TO sample their cooking,
and expressed their compliments OF
the girls OF the cooking class.
The glee club, under the super
vision of Miss Miller, is practicing
THE Pilgrims Chorus"
Liuaeda Glaze entered the home
economics clas sTuesday, which
makes total enrolment of is.
Wlado Williams is suffering from
a sprained arm, but is now on the
road to recovery.
Hazel Martin is recovering from an
attack of scarlet fever, but will not
attend school any more this year.
The basketball game which was to
have been played between the Alma
girls and the freshman girls of the
Mesa High school has been postponed
until Tuesday of next week, and in
terest Is manifested in the contest
between the two teams.
The Third ward deacons have re-
Gently bought one-half dozen basket
ball suits. They are to have a game
with the Second ward deacons next
week. TO date neither team has been
defeated, and the lineup is IS fol-
lows: E.asley forward; Davis, for
ward: Openshaw, guard; Cunnard,
center; Crismon, guard; Riggs, guard.
Roy l.. Pratt of El Paso. Texas,
was visitor at the home of A. p.
Kleinman Tuesday evening
Mildred Jennings and Lottie Cole
man gave a birthday party for their
friend, Elizabeth Doumont, last Sat-
urday evening. Those present Were:
Mildred Jennings, Lottie Coleman,
Weld Bond, Jane Hancock, Helen
Kleinman, Thelma Hurler, Lucille
Shill, Mabel Jane Millett, Lon Shill,
Clearance Hancock, Earle Kleinmani
Arizona republican., 1922-01-31
SUIT IS STARTED To
DETERMINE STATUS
OF HIGHWAY BOARD

TO determine the legal right of the
present Maricopa county highway
commission to proceed with the re-
mainder OF the county highway build
ing program under highway improve
ment fund No Q, the $4.500,000 issue
Of county highway bonds recently
cold, friendly suit was instituted
yesterday in the form Of temporary
injunction issued in the superior
court by Judge Frank II. Lyman re
straining the highway commission
from proceeding in any way with the
proceeds Of the second bond issue
until the court has passed on the
matter
The injunction suit was brought by
r. Il. l.. Shepherd, county attorney,
on behalf of Maricopa county, against
c. w Baldwin, A. +. Jones, p. IT.
Hurley, J. G.. Peterson and A. A.
Carrick as members Of the county
highway commission. II will be
heard in Judge Lyman's s court at $3.50
a. m. on February 6.
In compliance with the court order
yesterday, the county highway COM
mission suspended their advertising
for bids for the construction of the
remainder of the county highway
program.
For several weeks the matter had
been under discussion and after the
sale of the. second issue of highway
bonds George d. Christy, advisor to
the board of supervisors, upon re-
quest of the board gave an opinion
i'll which he held the present high
way commission, according to the
law. had not been appointed for the
second bond issue and could not
therefore spend am Of the proceeds
of this issue.
Under this ruling Vernon S, Wright.
county attorney, last Friday refused
to pay a warrant drawn by the high
way commission on the proceeds of
the second bond issue unless ordered
to do so by the court.
Yesterday the board of supervisors
at their regular weekly meeting
passed a resolution authorizing the
county attorney to take the neces-
sary steps to secure a judicial ruling
in the matter and under this resolu-
tion complaint was drawn and filed
in the superior court and the tenn
porary injunction secured.
Arizona republican., 1922-01-31
ALL MUST REGISTER
FOR CITY ELECTION

Registration of all residents of
Phoenix eligible to cast their vote at
the coming city election viii begin
tomorrow, Feb. /. and continue until
Feb. q, when there will be a sus-
pension of registration until after the
primary election. March 4.
The registration at this time will
be general, including all voters,
whether or not they have registered
in previous years. Requirements for
registering and voting at the city
election are: Citizenship in United
States, residence in state for one year
or more and residence in city for 80
days or more.
All voters will register at the city
hall between the hours Of 8 o'clock
a. m. and 5 o'clock p. m, daily.
After the primaries registration will
reopen March and continue until
March "a.
Arizona republican., 1922-01-31
.LAVEEN NEWS Of
THE PAST WEEK

Mrs. Adair of Mesa spent the
weekend with Mrs. Chas. Archer.
Mr.. and Mrs. Holbert and family
formerly of Laveen, now of Mar
inette. are leaving soon for Texas
to docate in the Rio Grande valley.
Mrs d. Il. Glines was hostess TO
the Woman's club on Thursday. Mrs.
Holbert, Mrs. Gooms and Miss Rood
were guests of the club.
Evan Wilson has left the Salt
River valley for his home in Ohio.
Mrs. J. II. Lacey and her two sis
ters. Mrs. ]. ]. Elliott and Mrs.
Beebe, spent Sunday in Cashion,
guests of their brother and wife,
Myron Mayr has returned home
Mr.. and Mrs. Jim Adams.
for an indefinite stay.
The farm bureau had a very in
teresting meeting on Wednesday
evening. The president, Bob
Mitchell, announced that there
would be an interesting program
on February and is very desirous
of a good attendance. He requests
all members to be present and
bring some one with them.
The Woman's club will give an
entertainment on February IS. A
play will be put on also a very in
teresting musical program and
some other good features. The pro-
ceeds are to go for the benefit of
our school and club house fund.
Everybody welcome.
Everyone will be interested to
know that Mr.. Hutchinson is able
to obe out and improving rapidly.
Mr. and Mrs. C. NJ F'rew of Mesa
and Miss Eula Parker of Phoenix
spent few days in Laveen, the
guest of Mr.. and Mrs. Chas. Archer.
Mrs. J. II. Lacey spent the day
last Wednesday visiting the school
and served all the teachers with
good pie.
The new truancy officer has sure
ly made a showing as the first of
the month II new school children
We're enrolled
" oa, civ f11n1fhe ~
Arizona republican., 1922-01-31
CLASS TONIGHT IS
FOR SCOUTMASTERS

The second session of the training
class for scoutmasters on tho south
side viii be held at the high school in
Mesa at 7:45 o'clock tonight, Scout
leaders and prospective leaders on
the southside have shown consider
able interest in the class, sessions OF
which are held each Tuesday.
The subjects for study and dis
mussion at tonights meeting follow:
Our relation to the local and ma
tional council and to the community
Troop organization and routine.
Recess. Games Foot drill.
A troop program for the year,
month and week.
Principles to be followed In scout
ing education.
------O-------
Arizona republican., 1922-01-31
AUDIENCE

A play from England recently failed
in New York. Brady, theatrical pro-
ducer, lamented "the decline of the
drama in America" and commented
that the public wants light stuff.
Now cables say that "Heartbreak
House" George Bernard Shaw's lat
est play has failed in London. II
was too brilliant, not enough intel
lectuals in London TO support it, says
it's producer. Critics say it had too
much talk, not enough action.
A producer usually blames the
public taste when something uninter-
esting fails to interest.
Arizona republican., 1922-01-31
McDOugaII & Cassou
Washington Street

Raymond Doumont. Kenneth Shum-
way and Leroy Bond. The evening
was spent in series of enjoyable
games, and all report a splendid time
j. NJ. Sanders returned to his home
in Superior Friday morning. Mr.
Sanders has been visiting his sister
Mrs. Jones. in the Alma district
Arizona republican., 1922-01-31
TOO LATE TO CLASSIFY

YOUNG MAN desires good room
and board with private family: must
WANTED-Gir for general house.
work. S27 N. First Ave. Apply morn
ings.
be close in and reasonable. Box 51S,
Republican. IL
Arizona republican., 1922-01-31
WEATHER FORECAST

Arizona Rain south; snow, prob
ably heavy, north portion Tuesday
colder north and east portions; Wed
nesday fair.
Colorado: Snow Tuesday, probaply
heavy in south and east portions
solder west portion. Wednesday
probably fair.
New Mexico: Rain south; snow,
probably heavy, north portion Tues
dav. warmer extreme east portion;
Wednesday probably fair, colder east
portion.
Arizona republican., 1922-01-31

Approximately 40 per cent of the
worlds coal is mined in the United
States
Arizona republican., 1922-01-31

YoRK-Feathers for her fan!
Feathers her hat!
tremendously thing this
hats dinner gowns
generalization about
whc m loveliness which just happens
Marie of white ostrich and ermine
to ooutlne the
plumes
a. s
Arizona republican., 1922-01-31

Eighteen per cent of our forest
land is reserved as permanent ma
tional forest.
Arizona republican., 1922-01-31

YOUNG MAN desires good room
and beard with private family; must
be close in and reasonable. Box BIS,
Republican.-Ady. q
Arizona republican., 1922-01-31
WATER REPORT

Reservoir elevation .......... liS.Vo
I,.3. o. hours - 493
11Iavs+ion wear ago . 196.23
cn,,toy1ts wear ago $50
Water used, north side ...... S,93z
Water used, south side ...... 22,lZo
Arizona republican., 1922-01-31

a Arizona Lodge No. 2, f. &
"A A. M, will confer the second
vzCEsS degree tonight at 1880 sharp.
M Sojourning brothers cordially
in1t' II o. G. BARTLETT, w. NJ.
Arizona republican., 1922-01-31

Camel can work for six months or
the meager diet which the vegeta-
tion of the Sahara desert furnishes
Arizona republican., 1922-01-31

There are $4,000 railway workers
in India.
Arizona republican., 1922-01-31

Exp e ct something
for nothing and yc
generally get nothing
for something!
Trash is still trash,
even at trash prices.
CIothing-g 0 0 d
clothing is an invest
ment. You get your
interest in the wear.
Our suits are built
on a quality basis.
First class all-wool
fabrics. Good tailor
ing.
Revised prices, such
as now prevail through
our mems suits and
overcoats, simply lend
added attraction.
Plenty now at
$26.50, $36.5O, $46.5O
and $56.50.
Arizona republican., 1922-01-31

The board Of superVisors Yesterday
appointed the following physicians
as contract doctors in their dis
trict: G.. S. Monical, county health
officer for Phoenix; J. b. Nelson for
Mesa; j. M. Pearson for Glendale;
R. j. Stroud for Tempe; l.. II.
Richards for Gila Bend and F. II.
Liester for Wickenburg. The ap-
pointments are for the year 1922 and
the above named doctors will fur
nish medical aid to the INDECENT of
the cOasty when such aid is needed.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-08-09

which means that In order for the
city to operate on practically the
same basis as operated IN the past
year, s70.Oo00o must be raised by nd
yalorem taxation for current ex.
pensea. Based on our assessed yalu.
alton Of s7.s00.O00.O0 for this year
levy Of six mills. less ten per cent
win approximately produce si2.oooo0
to raise the amount necessary as
shown by the figures means an addi.
tlonal levy OF four mills less ten per
cent. II the extra levy should fall
II viii be readily seen that the eff.
cheney OF every department above
will be cut just about fifty per cent
II not only means a reduction tn the
police department. street department,
and water department. but also re-.
duction In the fire department and
what the council believes to be a
complete crlppllng Of the city govern
mont.
Attention IN further directed to the
fact that under the law, In order 10
Increase the levy at least fifty per
cent Of the voters that participated
In the last election throughout the
city. which Is construed TO moan the
last municipal election at which city
officers were elected, must partiei-
pate In such an election.
The council believes that each and
every voter will realize and appre'
cIate his duty 10 participate and vote
In this election. II he feels that the
facts warrant the increased levy hts
support thereof is solicited; II he
feels that IN the increased levy is
not warranted Il IS his duty and he
is solicited To vote In opposition
thereto.
This statement fully accounts for
all departments OF city government,
with the exception Of two: Namely,
the library board and the cemetery
board. The total expense of these
two boards amount 10 about S7,O0O.0O
per year. which is offset by income
approximately amounting TO S2O0OO0
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-08-09

per year. but the balance OF 100000
Is raised by taxation.
Summarized Last year the grand
total for current expense amounted
10 approximately sit0,o0O.oO. For
this year with parks added, approx
mately only siaG,0O0OO In asked. To
get the si36.0OO0O means an addi'
tlonal levy OF four mills. This on ao'
count Of the reduced and extremely
low asscssed valuation Of u large
part of our property aud the Income
NJ the city from outside sources
being reduced.