The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1922-02-28

,,,;.e. and Is known as The Hub Of the Plains.
Announcement is made in another part oil TINS
Avalanche of the organization OF the Plains Masa-
zine Company for the publication OF an agricultural
magazine to be known as The Plains Magazine
Edited on the Plains. published on the tlans foi
the Plains and devoted to diversified farming
dairying poultry growing. crop Producuon' SWINE
production. home and community interest chufehes'
schools and community service and current eNeh's
as they relate to Plains conditions
Other departments to be carried as announced
will include finance and marketing, with particular
reference to the Plains of Texas. politics and oph-
ions under which head every candidate quesuon
and cause will be impartally discussed, quoted ana
clipped from other papers, making IL oieai"s
house for political issues OF every KIND
Editorial comments criticisms and reviews on
State and National editorials they relate to the
Plains of Texas thus picking out from a tnousahu
sources the best hundred comments that VIII DC Oh
interest to the average citizen IN THIS seo,ioh
vel stories verse and other features are beng hneo
nm for the general interest OF the readers. ne
Woman's Department, Boys and Girl Ciuo Work'
Question and Answers and various other depart
ments will make it readable magazine TOT me
entire family as well as the business man. FARMER
and stockman.
Curtis A Keen as managing editor has SAID
that il would be a Plains Magazine with two s.
Independent and Interesting. its resignation as
manager of the Chambers OF Commerce wil be SUD,
mitted at the first regular Directors Meeting ana
when he is replaced he will devote all has time 10
,h;s work E. Griffith former advertising man
aoer for the Avalanche will superintend the AdVe,,
using and circulation departments. Los Dun VIM
be in charge of the office OF the new Pubhcauoh'
The several departments will be edited by men
and women experienced IN that Phase % ' o
aoriculture Fred W. BoeTner is editor OF the SWINE
Department and is known breeder OF pure bred
hogs throughout the Plains and the Southwest he
has for two years been president OF the Panhandle
Swine Breeders Association. l. T. Ellis suPerin-
tendent of the Poultry Department OF the SCUM
Plains Fair since its organization, will edit the foui,
try Department assisted by Oscar SensSbaugh' ana
Others in the section who recognized as poultry
men of the first class. -,
entative arrangements have been made with
several other men in the various othe. departments
but the contracts have not been closed and de-
finite announcement will not be made as yet
The magazine will cover noncomPeutiVe ileia
since there is not an agricultural magazine OF this
scope published anywhere in West eNas. Ram
view has its Southwest Poultry and Swine Breeder
but it covers only those two fields Amarillo has It's
Panhandle Plainsmen but 1t Is a weekly newspaper
for the farmers and not diversified farm journal.
San Angelo has its Sheep Magazine. but It too is eX,
elusive This magazine published IN Lubbock WIN
be for the entire Plains and West Texas. In eaoh
issue will be full store OF some one town It's pro-
duction shipments. conditions. etc, with pictures
and data OF all kinds. Each edition will carry a
story Of some one hog farm on the Plains' a poui-
try farm a community story, etc. ETC. according TO
advance announcements
According to the statement made by its new
managing editor the Plains Magazine expects the
citizen OF the city and county OF Lubbock Tor the
first wear Outside advertisers subscribers. etc.
must be shown before they will send their money &c
Lubbock or to a magazine published IN Lubbock
n the citizenship of this town and county who kno"
all the parties connected with this magazine can
have enough confidence in IN this section and IT
the magazine as a mouth piece OF this section &c
support US Tor year upon the basis OF our repu
tation and their confidence IA us--then we canno
expect to make success in this venture. We don
expect 10 star.le the world or make fortune th'
first wear In fact il able to close the l.rs
wear with less than 5 600 outstanding Obligation
we will consider the venture successful tor W.
know there is a future for such publication and
we can get one years start in spite OF the presen
adverse conditions will come out all right IN tn
long run know the Plains Country offers the bes
opportunity OF any section IN the State. ! believ,
in il strong enough take the risk Of this PROPOSE
ton. East Texas has published our farm paper
run our politics and spent our tax money lon
enough We don't expect to revolutionize thing
in a month OF six months-but they are going Z
hear from the Plains and get the straight facts 4
the
The first issue is due in April The magazin
will be IS page edition. printed on machine ru
book paper carrying cuts. pictures and Will be Prn
ed by the Avalanche Publishing Co. he subserIp
ton price is 81 per year years Tor 81.