The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-06-04
SKY WRITING
NEW 'AD' IDEA
"Daily Mali in London
Uses Airplane and
Smoke in "Ad"
WAS 10 MILES LONG
Letters Three Miles Wide
W Written on Sky With
Smoke Ejcctor

ny tho Associated Press
London. juno Tho Daily Mail
has introduced "aky writing M n
new means ~ ADVERTISING. Tho write
ing IS done by 1u a.rpNuc equipped
with smoko-pr .ducluE dovl'o and
an automatically controlled oicctor
The fr-t experiment was made
over EI.um Downs on Icrby day
and II WINS 80 successful hat great
Oossihilli.o- are 9ccn IN the enter
prise
n. throngs along tho race courac
first tuw what appeared 10 be q
long, sIrr1or hiacfiah cloud mar
ring the utherwiac clear sky A.
they watched however. they saw the
gradual formation Of tho letter "n'
against tho HEv. a moment later
n second lo''or took shape Tho
crowd. mys' ned az 10 how The let
toIa wero anchored ~ space. used
powerf1l siisfoR with which they
were just Ablo TO see the plane, o
nero dot. emitting great clouds OF
Hnoke during ita skillfully mancu-
vcred fllght.
The letters remained clearly do
fined for more than five minutes.
The nino letters composing tho slgn
'Daily Mail" had been spelled hack
wards 80 that they would faco tho
crowds below I'm their proper posi-
tion II took five minutes OF n care
fully planned flight during which
millions OF cubic feet OF smoke wcro
elected f.s.
The smoke trnll composing tho
letters was ten miles long and the
completed Sign wah three miles wide
and two and one-h half miles from the
ground. II was plainly visible over
moro than so square nlileA OF ter-
ritory.
The rejection of Lady. Rhondda's
claim as necrcss inIher own right
20 n seat IN the House OF Lords has
aroused widespread resentment
among women advocates OF sex
equality. Women have harmed how
20 agitate effectively siQcc they got
the vote ana are determined not 10
let the matter reHt whore II now
stands.
II is not because sho is q. wealthy
woman n bralny woman and wo-
man OF title. too. that they are raj
lying to the support OF Lady Rhond-
das II Ia because she stands fof the
principle that woman shall glffer no
political disqualification just because
she Is n woman,
III Tho contest In sure TO he renewed
at the earliest opportunity. There
are n score or more OF pocreSses In
their own right In the United King
dom and any ono OF them might
renew tho battle. BY its adverse
decision the committee of privileges
or the lords has merely reversed
i's decision IN Lady Rhondda's fa-
vor, made n few months ago. Mean
while this last decision affords n
striking illustration OF the famous
saying that lawyers and the lords
who made the decision are all law
yers---can drive a coach and four
through an act OF parliament. For
the sex disqualification removal act
(which the lawyeriords were sup
4 ppsed to interpret, Is so explicit II
\ Mould seem to the average layman
lthat not even lawyers could disagree
lSs TO It's, meaning. IL says:
lVl"A person shall not be d,squal-
flied by sex or marriage from the
Il exercise of any public function or
\ from\being appointed to or holdina
any ciyil or judicial office or, pos
\ etc<
IL The promoters of tho act stated
\ their purpose was to- provide that nc
woman should be disqualified from
holding any office. or doing any
llthing, which she could lawfully dC
n she were n man, merely sbeeaus'
abe was a woman