The Washington times., 1922-11-11
CHURCH NEEDS
ADVERTISING,
SAYSRE|SNER
Conference in Chicago consid-
ers Means Of Getting More
Publicity.

CHICAGO. Nov. 1l.-America's
crying need OF more church adver-
tising and publicity in general In the
newspa pers was described In forceful
terms by leading advertising men
and church people at the combined
national conference on church pub
licity and annua, meeting OF the
Chicago Church Federation In the
Hotel Morrison recently, according
to the Editor and Publisher.
1--WE need more advertising men
who will interest themselves in the
church, for this is the greatest field
vet unentered by the advertising
fraternity. 1t Is pathetic to realize
how very little advertising is used
to push the claims Of the church
and TO show men what they are
losing by neglecting public worship"
said DR. Christian +. Reisaer, OF
New York, chairman of the church
advertising department OF the Asso-
ciated Advertising Clubs Of the
World, speaking on the next step in
church advertising,
Ad Men Must Help.
1.-The advertising men. with their
genius and ability to spread truth,
must take an interest in the church
and put II into the minds and hearts
Of men. If they do not do 80. they
will show the first evidence Of mar
by the wonderful profession when a
new door opens. The church needs
the advertising man more than any
other group. Very few churches
really advertise. The tiny announce
ment in the daily paper and the
dignified gilt sign on the front OF
the church, with an additional board
frequently carrying a sermon sub
ject. are mere child's play with what
ought to be done.
'The next step Is for the adver-
tising men to help the church adver-
tise. even though they must force
their services on the church as they
did on the Government at the open
ing Of the war.
THE plain duty Of the advertising
man lis join the church and be-
come a vital part Of the organiza-
tion.' See to II that the local
church advertises. even though he
must raise the money to start IT.
Organize a class in church adver-
tis.ng in every ad club in the coun-
try, for when the church prospers,
all other bus ness prospers- Do not
pass on stale objections about the
church should pay for II. and the
church is to blame But put on
real campaign"
Church Is Timid."
"The church is too timid." he
continued. TT is too common for
people to be satisfied with a church
building and a formal Sunday serv'
ice. Few things are more deaden.
ing than a Snug satisfaction that
glibly spins excuses for empty
churches amid non-church attending
multitudes.
AT times religion is cheapened
by the vague and inane efforts
made to reach the community.
They lack life. purpose and deter
mination. Jesus performed miracles
to draw the crowd to hear His mes,
sage. The pharfsees quickly called
II m a sensationalist, but the people
heard Him and a world-revolution
!zing movement was started.
The first essential to selling the
church Is to awaken the pastor and
membership until they get on their
toes and put their goods into cir
culation.' Then they will have fresh
and palatable goods on hand and
find a way to get consuming Gus
toners. The people are hungry fol-
God, but they must sometimes have
quail mixed with their mama.
1.-The next step Is advertising
That does not mean merely to put
out attractive printing. but II means
an alertness that will compel peo
pie to see the church.
"The church will not run itself
Jesus said, Go out and compe
them to come in"