Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1922-01-31
KEEN INTEREST
IN PRICE CUT
Of DODGE CARS
What is the purchase price?

what IS Iuc purchase prize :
This slight but important alter
alton seems to have been made in
the famous slogan spread broad
cast by Dodge Brothers a few
months ago. The change was
brought about by the most per-
sistent epidemic OF public curiosity
since the time when Dodge
Brothers first announced that they
were about to market car and
then refused to tell what kind
Of car it was going to be. That
was eight years ago.
Dodge Brothers latest bid for
a complete and exclusive monop-
oily on public attention. so far as
it pertains TO the automotive in
dustry, came on January 10, when
they announced that they were
about to make a substantial re-
duction in the price Of their cars
and then declined to tell what the
prices would be.
The mere fact that they will
not tell until February l makes
everyone want to know immedi-
ately.
], Korber & Co, the Dodge
Brothers dealer here, was COM
menting on the subject today.
somewhat on the order Of the
foregoing paragraphs, when
voice on the telephone inquired,
"if there wasn't a chance to get
little advance information on
those prices" There were good
reasons, the voice said, why the
"tip" should be given out in this
particular case, land it would be
sure to turn out to your advant-
age" But the dealer expressed MS
regrets and the voice reluctantly
withdrew.
"That is the way it has been
going ever since January IL" the
dealer said. 81 never appreciated
what an intense interest there
was in Dodge Brothers Motor
Cars until this occurred. That
fellow who just called probably
wanted the information for some
business reason. or maybe for
sheer curiosity. Perhaps he had
bet up with someone, Anyhow,
he refused to give his name. The
great majority of those who call,
however, leave their names ana
telephone numbers and on Fep-
ruary we are going to have a
special staff busy calling all these
people and giving them the real
news.
1--WE prefer this method Of MAX
ING the new prices known because
it avoids the possible confusion
resulting from publication of IF. ..
r. Detroit prices. There is no dis
position on our part to make
mystery of it, once the price be-
comes known to us. But we nave
learned that local peole are inter-
ested in local prices and that IS
what we are going to give them
.as soon as we can figure the
a amounts after we receive the IN
formation from the factory: IN
due time. of course, these local
nrices will be published, but IN
order to learn the amounts on tne
day Of the announcement IL WIN
be necessary for interested parties
TO call at our salesrooms or leaVe
their telephone numbers, so tIlal
we may call them. 49,.
ut is not difficult to see that
we are going to have big year
as a great percentage OF these
neonle who want to know about
the price are in the market Tor
car. 1t became known at our an
NAL meeting in New York that
Dodge Brothers themselves ahlicl-
mated an exceptional year anu
made preparations for IT, lhey
exhibited a motion picture IN
which some of these preparations
were revealed. They have peeh
working steadily all winter you
know. and will be fully prepared
when the big rush comes-ahu
the rush is only a few days DIS
tant now. This means that Dodge
Rrotbers will soon be shipping
more cars per day than ever DC
fore in their history
~ has taken millions Of dollars
IN finance this tremendous pro
gram of increased production, put
everyone will soon see that IL
was an excellent investment ;
While it was generally expected
in the industry that Dodge Brotn-
ers would make a substantial cut
the unusual form of the an
nouncement proved to be YER
table bombshell. At first glance
II appeared to be a somewhat
mysterious procedure but as the
full significance of the announce
ment dawned on other manufac-
turers it was conceded that 1t was
., IL, t,,n nin NOVA.