Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-05-04

!
their initial investment in "A weeks or
less, with one hundred per cent pro-
| fit in an additional fifty-two weeks.
Until some philanthropist or philan-
Ithropic organization makes possible
the production of special pictures for
the church and school without the
thought of financial return they will
have to be content with the 'Fcatch as
catch can" from the various non-thea-
trical film agencies. The school tho
able at the present time to secure but
a few experimental complete film
courses of study or direct supplement-
ary material to their text, is in a
much more favorable position than
the church, as practically all scenics,
| comedies, serials and many dramatic
! productions have direct bearing
upon the subjects Of physical and COM
merclal geography, history, physics
and literature, while the industrial or
business pictures lend themselves
readily to vocational guidance, science
and mechanics.
One of the most valuable uses to
which our schools can put the indus
trial picture is in connection with the
vocational guidance courses. There
is no doubt in the minds of educators
and employment managers that
large per cent of our industrial unrest
IS due to square pegs in round holes;
if through an industrial picture one or
more boys and girls find more con-
genial field of labor or become more
interested in the thing they are do
ing, the picture will have served the
nation well.
Members of the Theatre Owners
League of America have issued a
statement in which they offered to
pentheir houses any morning during
the week to educational institutions or
societies for the free exhibition of
motion picturesc pertaining to educa-
tiOn. Whether the League has real
lied an unusual opportunity to render
a priceless service to our coming citi-
zens or whether the offer was prompt
ed in self-defense or to create great
er spirit or good will to the theatre
or to retard a supposed encroachment
upon the theatrical business by the
rapidly increasing use of film by in
dustries and institutions, churches
and schools, we care not, the fact is
that they have offered. 1t is an op-
portunity worthy of consideration and
a service OF real merit. It is up to the
local institutions to accept at once
this generous offer.
With the newer types of projectors
and generating outfits the motion pic
ture is now available to all communi-
ties from the smallest to the largest
and to all industries isolated or in |
groups Through the welfare organi- |
Zations of the plant or in cooperation |
with outside agencies the noon-hour |
film service is becoming quite popu-
lar thing. The industrial picture has |
its place with the comedy at the de-
partment nights at the plant Y NJ. c.. |
AS club houses or community CEN
ters. It is invariably found on the |
programs of the foreman's and man.
agerial staff meetings Production de- |!
partments are using these pictures as
a means of training new employees by |
showing them the relation of parts |
to each other and the Importance of |
the part each plays in producing per-
feet product. These men experience
new thrill and satisfaction in their |
work by approaching the understand |
ing their contribution which makes |
others dependent upon their handi-
craft and their dependence upon
others, after seeing a product devel- |
oped from raw material to consumer. |
The screen has been in turn a novel
ty and source of entertainment. 1t
has now become and will continue to
be, one of the greatest influential fac
tors in shaping the future of our ma
tion. The manufacturers obligation
is not only to produce or and distribute
these industrial or International pic
lures concerning their product, but
to incorporate in these pictures those
qualities which will influence men and
women to greater appreciation of the
value of human labor and its produc-
tron and the conservation as we'll as
the development of our natural and
industrial resources.