Arizona republican., 1922-04-23
PHOENIX MOTOR CAR DEALERS UNITE
70 SHOW LATEST MODELS OF AUTO
MOBILES PRODUCED IN MAMMOTH
DOWNTOWN PARADE, WITH OPEN
HOUSE IN EVERY SALES ROOM FOL
LOWING

OF the most enormous audiences OF nOLOf Car
husasts next Tuesday night when the dealers of Phoe
nix unite in magnificent showing Of the latest cars
manufactured in the Automobile Exposition OF 1922
Cars"
Plans for the most elaborate parade ever shown in
Phoenix have been under way for the past week and the
men in charge of arrangements have completed prepar
ations to the last letter The line of march has already
been designated and the evening will be given over to-
the entertainment furnished by the motor car dealers
hosts of the great throng visiting the city Tuesday
night.
Music galore will be one of the big features of the
program early in the evening" and the long parade of
shining will be led by of the most PROMINENT
bands in the valley If the present arrangements carry
through second band even larger than the first will
grace the line of march coming at the center of the
column.
Figures that are being compiled from the dealers
showing the valuation of the cars entered now place the
figure at $35OOOO worth of automobiles that will pass
in this gigantic spectacle of the latest words I'M
motor car manufacture and development This figure
represents only the new 1922 models being shown byI
the distributors and gives idea of the immense
amount of money involved in the handling of the cars
of the motor industry.
Immediately after the line of march has been COM
peted the down town visitors invited to the sales
of the local distributors who will all hold open
house the hosts of the evening for all out OF town
visitors and local people, Each dealer has promised
big surprise for every visiting his place OF business
during the evening and the entire place of business of
the homes of the motor belongs to you Tuesday
night The latch string is out for everyone and its your
entertainment for which the whole plan has been for
mulated
Tuesday night will long be remembered in Phoenix
of the gayest of local affairs and when it
to staging entertaining features in the spacious sales
built in the business districts OF the city, the
automotive fraternity promise that other business
will be able to say they have outsrpped the auto
in hospitality at any time in the history of the
city of Phoenix.
Music will be the stronghold of some of the local
representatives of the worlds best motor cars others
hoo
freshment in others and the ladies will receive especial
attention that will make them always keep warm
spot in their hearts for the who devote their time
and energy to more efficient business methods and
happy outofdoor hours by the placing of automobiles
To the thousands who see the mammoth parade on
Tuesday night the second greatest industry in the world
will take on new meaning Cars seen daily dartlng
and there their respective missions of business
pleasure give the onooker particular idea of the
constant manner IN which manufacturers OF automo-
biles study daily the continued economy, accessibility
and comfort OF the products they manufacture
ng but the great array of 1922 models and only those
which can be purchased in Phoenix as it passes before
the thousands of onookers will bring home forcby that
the motor has taken place in our daily routine
which is as vital to our activities very breath
itself. These models Will show the latest convenlenceS
and attention to detail that it has been possible for the
engineering brain to conceive to the present date Every
manufacturer boasts that he is producing from 500 to
1009o motor than before and this parade
will show the most beautiful examples of mechanical
perfection set to four wheels in addition to the hum
dreds of improvements over past models of the same
makes of cars
Every type of automobile that has ever been pro-
duced by Americas manufacturers will be shown in the
magnificent Exposition parade Touring cars, road
sters, enclosed models sedans coupes, coaches, light
and heavy types special models and the sport
Big cars little ones medium sized autos long wheel
base and shorter ones five passenger and seven fact
every form that has been known to the market will be
viewed in one great array of bright, shiny attractive
conveyances.
As the monstrous cavalcade forms at Sixth avenue
and Washington street. the parade will be suddenly i
announced by the bursting forth of hundreds Of coored
lights and the tuneful music from Arizonas best band
The many dealers of Phoenix will be represented in /
sections and each make of car will form section of its
in order that the models may be held intact and
that their striking features may be in many
ampes of each line bearing the same name.
The line of march has been so arranged that it will
through the main business districts of heity but