The herald., 1922-02-16
new FURNITURE TYPE TO
BE DISTINCTLY AMERICAN
Comfort to Be Feature, Says A. T. H. Bradford, Manager of Big
N. o. House, Which Plans Grand Exhibition
February 16, II, Is.

In years to come, therell prob
ably be a new type of period furn-
iture-and it will probably be known
as American furniture, says A. T.
II. Bradford, manager of Bradford's,
Howard avenue and Carondelet
street. It's distinguished marks will
be quiet good taste, mastery con-
struction, and above all, comfort, Mr..
Bradford believes.
And Mr.. Bradford has probably de-
voted as much time to the study OF
period furniture as any dealer in
New Orleans. His period furniture
exhibit, to which all the people of
New Orleans, home makers especially,
are invited, opens Thursday, and
continues through Friday and Sat-
urday.
The house Of Bradford has spent
$4,000 in constructing, decorating,
draping and furnishing, on THE
fourth floor of its building, a suite
of 81 rooms comprising five complete
homes all furnished in period de-
signs. These apartments, complete
in every detail, surpass any exhibit
of the sort in the South, and eve
excel the corresponding departments
in Marshall Field & Co., of Chicago,
and John Wanamaker of New York
and Philadelphia.
Finest Homes in u. s.
American homes today are the
bes~t-furnished and most ta~stefully
equipped in the world" said MI.
Bradford, Saturday. He was super
vising the installation of a splendid
suite of Louis XIV reception room
furniture, in one of the apartments
that is to show Orleanians exactly
how the furniture will look when
established in a home.
81 don't want the people of New
Orleans to think that because this
is a period furniture exhibit, with
talks on period furniture, home max
ing and interior decoration by ex-
perts such as Dorothy Dix, Professor
Ellsworth Woodward of Tulane, and
Mrs. Guy Manners, that there will
be nothing but precise period furn-
iture shown.
America, growing out of the
horrors of Victorian furniture, with
horse hair and marble trimmings,
and the following horrors of the gol-
den oak and plush regime, is devel-
oping into the worlds unique nation
for furniture production.
Here for example, is a chair with
William and Mary legs and a Queen
Anne back. II took American facil-
ity to combine those two periods.
The product is neither William and
Mary or Queen Anne. 1t is Ameri-
can. But it is more beautiful and
more comfortable than either. And
you want both beauty and comfort
in a home. In a museum you can
get along with beauty alone. But
We don't like to live In museums.
That's what I would call true Amer.
lean period furniture.
Equip Home for 5000
American designers have revolu.
tionized the American home. making
1t a thing Of quiet, comfortable beau.
~. American productive genius has
turned out this furniture at such low
cost that for less than 5000 we can
equip a complete home in comfort
able and beautiful period designs.
nOr, IL a man wants to spend money.
9 can give him its value whether
e wishes to pay $4,000 or s25, 900
: Tor his furniture. rugs and draperies."
BY Wednesday the complete se-
ries OF five apartments with all 21
rooms were ready for the exhibit
mat opens Thursday. They range
from the practical details OF a CLEAN.
ing white kitchen to thel soft and
deiieate beauty of the brides bou-
DOR" that is especially designed for
the eyes Of New Orleans springtime
brides.
The exhibit will be open from 10
q. n. to 10 p. m. There will be talks
BY experts for the guests.
Dorothy Dix (Mrs. Elizabeth Gil.
mer) Of New Orleans, world-famous
writer, will talk of Home Making"
and viii tell some of her noted hu.
morous Southern stories.
Professor Ellsworth Woodward,
head Of the Art Department of New
comb Collego. Tulane University,
NOTED Southern artist and educator.
VIII talk o. Period Furniture"
Mrs. Guy Manners. writer, travel
er and lecturer, will speak on TN
terror Decoration"
Nothing can be bought at Brad
lords during those three days, for