The Ward County independent. [volume] (Minot, Ward County, N.D.) 1902-1965, 1922-05-18
CHAS. H, MACINTOSH HONOR
GUEST OF MINOT TOWN CRIERS

70 ho cf NC
doiiar comes up' so from the sna stanSnoint DR. I'M
~ the raners1' "vhi;n th; anuptn,, :
f1uctuation in prices means nracticaiIv
nothing. '~'''*' - %'~'''''
of the dollar is falling and when prices
are coming down the purchasing power
dGlasT the n gonf Up
to do business for the next twenty-five
years on falling market instead of
doing business on rising market as we
Very, few of our present business peo-
aotGg Gg business sin as we wiz be required
the world between buying and selling on
rising market and falling one.
For example, down in Boston l en-
ia h' 80 an d thttue, tha & ~ case OF Snoes
bouses ~ Of W Boston to thirteen retaiiers ig
tnrn Th;s wos ~ ~ ~ varv t;r, ,sf ~,
nu;n.s nars vas a;n ~ Inc very tane Wnen
The l first retailer didn't e ACCEPT Vds deiivery
Which enahled him 10 ret his an nroti a,ith
W., Wo actma''v hnnd,;n MN 10 stt ms proht VIII NJ
second reta;1er reieas ssd 'ne to snnthar nG anG
sensa on s;e.s Hntl that case qf shoes
rssaers takRg hkdRsn his profit %efore
TO-. to the Ultimate customer. i aoesn't
;"e " ~ "Hias ~ "us on nalhet ina. y,
TO buy ali you can get and pay for,
with certainty that You will make a
profit AS for selling: you can't sell
counters, e'' '"' s'o'' ~ sou'
selling @a ON failing e eset market? ct '"s w awe
JUST nad cnance 10 see Whaa that
means: eve we nave s,9 to BUY INFINITELY
more III ., S'rei re- ny on ] iang narket: Let
ehandise this month ana at the end Of
tne month we, nave n1ty cases left in
ssI,as s.TEh, ~ tne n'eanae, ie the prlce mas
replace the .ay nfty cases we now have in
STOCK for @""" less tnan we pald
month ago; mus we have suffered
loss OF 5000 overoought: Buying close
to your needs and estimating your needs
caret uuy enters INTO tne question or
merchandising today
say that they would rather sell in large
quantities for sir months ahead and
cut out handling charges. That is a
very shert;sighted policy. The pros
absolutely bound up with the prosperity
of the retailer, and If any jobber pro-
mnIgates m policy disastrous 70 the re-
Laaer, tnat Pollcy canHot Iall 70 pe qls-
seek and, an. find the best policy for every
fooay; nst y;,se, ,tne Poiacy Wmcn gleans tne great
the cnain OF merchandising. r..
h We recognize today the fact that re-
5tailers must .tima te4 4iheilr possible mar
don't nave to, talk to persuade the re- re-
.failer to underbuy: in fact probably 81
E.per cent Sof the retailers today are un-
not bs Able to Sell: .e it IS n not t9 So easy Easy
to- self today because this very same
thought that restraints the merchants
sem re is Ehe1e G"ste
was a buyers strike. BUYERS, strike
was a clever term but what really hap
pened was the individual himself Or her
are failing fast; they will probably
reach the bottom in a couple of months. .'
and put off buying until the bottom was
can send out to your customers is. "If
you people are going to stop buying
until prices reach the bottom, you are
line will go down for thirty years You
might just as well start buying right
now because while prices, including the
portiop of ali costs, will Keep on failing
and the value Of the dollar will keep on
coming up to meet them"
- " nt a reaten 81 noMeser. W. NY ny :
20 !neee grea1er sales.res'stahce M man man
ever e nt,,o xner,ann Ne. me fr,anSs sSe
az an ac.uaL experience; experience: ,o9o some IRE Irlehas rs
Of mine me. In chicago IN asls wanted to to
.Sy nuy iunni.ure n1 @ lIr an apar : n u.nens' oue
nera IN vas "a iieia soe ciante tHes @ wouiu nave
10 . ,,oo, ~ 49,, ,,,o.o
or year: 80 tney We're SAYING snalI
W h,E hansse 1ha r; IN retIr uft1ea
10 nuy because tne prices OF iurnlture
Were, We're going up 80 Iast they tnought
u. anes codiI nfo1Tany sell me turmiauie !1o
at secohd-nand 1or as mucn as they palo
ana tnat turned o.at 70 oe trne' ariees
were gong up SO rapldly II was possible
to 40 that very thing: Ions Considering @ the the
purchase OF dufn,ture .oday, don you you
know their ne mental process nst would n be pre-. r..
cisely the reverse! what nave we; the
Of America With which to
puying impulse? What we have is pure.
nsgatiyepracf,cai1y ac o ~ totaI n,, Loss Loss
OF the ability TO sell; Inose OF you VINO
play golf or billiards or tennis or any
game recurring skill, Know Wnat nap
pens TO you when you stop playing the
game for four or tive ,;,' years s., When ne l you
come back on the links again. 10 your
disgust you discover you are worse tnan
an amateur That IS ALMOST precisely
the situation that is prevalllng through.
out all phases OF selling today. we
have come back to he task of meeting
heightened resistance , to buying i'm.
pulse and our skill in selling has eyap.
Grated from non-use in the past four