New-York tribune., 1922-05-14
Radio Survey Shows
Rapid Growth Over
The Entire Country
One Hundred Broadcas,ino
Stations Now Operating
Daily, All Increase Of
50 Per Cent i'm the Month

Inc rapid expansion Of popular and
cohmcrclai interest in radio telephony
80 portrayed IN the comprehensive sur
Wy Oh radlo IN it's merchandising and
auterts,ng possibilities. prepared by
n,..nur wlesenberger. director of the
bureau of Rescrch and Information of
the National Retail Dry Goods Asso.
ciation 'A'''
Broadcasting stations of the 2eo-
meter wave length number now vol,
over 100, an increase of more than 20
per cent within less than one month
department store broadcastinp stations
CO. o. tms class throughout the United
states have increased 100 per cent
wi,hih the one month period and con-
o.'eu'e nearly l3 per cent OF the total
number. There arc listed in the re-
port 2O2 manufacturers of radio anna
ratus, including thirty-four nlants nro-
ooucing complete receiving sets: eighty
iVc manufacturers of accessories and
special units for receiving sets: TWEEN
W. three manufacturers of raw mater
i"ls ard parts used in construction of
radio apparatus, and thirty y-four mana.
Iacturers of A and B batteries and bat
terry recharging devices
Va:t literature of radio has bcen
norm almost overnight. Nine new
magaxlnes devoted to radio are lsted
N iNumDer.ess popular monthly and week
!! puollcatlons, together with all trade
journals even remotely concerned Win
the new field of industrial and com.
merclal activity, are devoting depart-
menls to the subject. Newspapers in
all large cities and thousands in small.
CT centers feature radio information
Tor the general public.
VI all merchandise, the foreword
poinls out radio is essentially q service
business. Radio equipment is so va
rled IN nature and use, the radio art ;s
still so largely in process Of devnlon-
nieh' and the instruments required are
OF construction and adjustment so deli
cate that stores which would success
1uliy deal in radio goods must be pre-
pared TO give real service and TO stand
Oehlnd the merchandise sold. Knowl-
edge oil the principles of radio tele
phony and sales force especially in
'eillgent and trained are Indispensable
=, hcse latest figures make it evident
that radio IS not only past the lOO-sta-
tion marx, but is we'll advanced in the
second hundred. The 360-meter sta
uohs hsted number l05. In the At
lahtic seaboard states there are % sta
,iohs OF 800 meters, in the Middle West
there are 36, in the Pacific Coast states
SO and in the Gulf states 5.
From the merchandising standnoint
the number, character and location of
these broadcasting stations are of
major Importance, because, as the sur
vey observes:
III broadcasting station is located
IN your city, the sale of all kinds of
radio goods will be very brisk and you
can count on at least one in every
twenty families owning receiving set
within the next five or six months If
a broadcasting station is not in your
immediate vicinity the sale of crystal
sets, ranging in cost from S15 to $40
and receiving up TO twenty-five miles,
will not be at all practical. Only the
higher priced vacuum tube and ampli-
flying sets, ranging in price from SIS
upward, must be counted on -