The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-05-16
LAKELAND AID CLUB TO PUT ONA
SPECIAL WEEK OF GOLDEN RULE
BARGAINS COMMENCING MONDAY, JUNE 5

ing of these two committees for s
O'Clock tomorrow night at the Cham
Der of Commerce headquarters.
While special emphasis is TO be
placed on the week Of June ;, this
docs not mean that the Golden Rule
sales days are to he neglected. To-
morrow will see another invasion of
Lakeland by buyers from all sections
of Polk county. and special provisions
have been made to give genuine bar
gains by the club members. Some
striking lessons have been learned
from Golden Rule Day, the most i'm
portan' of which is that the public
is undoubtedly the best judge of bar
gains. In this connection it is both
interesting and educational to know
that certain rules and regulations and
that a code OF ethics govern Golden
Rule day. the members Of the Lake
land Adj Club having subscribed to
the following:
4 We pledge ourselves to present Il
REAL BARGAIN to the buying pub
lie on every sales day.
! We will respect the EXCLUSIVE
right cf every merchant to sell his
+ own bargain at his special sales day
Price, and we will not at any time
sell an article at any but our usual
price on the day that article consti-
tutes one Of our competitors bar
gains.
/ We will not knowingly do or say
anything to injure the success of our
/ competitors bargains.
/ We will speak only the truth in our
own advertising, and we will not
knowingly give any false impressions
concerning these bargains.
/ We will abide by the decisions OF
the committee in charge of these bar
gains without qubbling and without
complaint.
/ At any time we are called upon to
serve on the censor committee. we
will perform our duty honestly and
fearlessly during the time we are
members of it.
We pledge our greatest efforts to-
ward making the Golden Rule Sales
Day a success. and toward any other
progressive plan for the upbuilding of
the busir ess of this community: and
we promise our utmost in service to
the buying public.
Standards OF Practice for the Lake
land Advertising Club
We pledge ourselves to remember
that advertising is, and should be,
first of all. an exponent of the square
deal, and that it is only when bust
ness men put the interest OF the buy
ing public first that they take the best
advantage of their opportunities.
We will play fair with our broth
err merchants and business associ-
ates in cur advertising and in all our
dealings by which they may lie af-
fected.
We will not, at any time, knowing
" do anything which viii injuriously
affect advertising, nor will we care
lessly speak i'll of any advertising
medium.
We will work together to the end
of making all advertising more truth
full, knowing it will then be more eff
fective and of greater benefit to the
buying public.
We Will exercise especial care, in
dviduallv. to the end that every ad-
vertisoment over which we have any
control may be absolutely truthful
and dependable We stand firmly for
constructive advertising and condemn,
withou reserve. all forms of destruc-
tive or improbable advertising.
To each other, we pledge the ut
most service toward better advertis-
ing, and the upbuilding of the high
est advertising ideals within our
community.
To all business men of this COM
munity we pledge cooperation to-
ward the advancement of the com
munity's business along sane and
proper lines.
To the public. whom we as a club
serve primarily. we pledge our best
efforts to make advertising OF real
service in the community.