Arizona republican., 1922-02-03
MAXWELL SHOWS
Ne VI ANGLE To
RIVER PROBLEM
Reclamation Expert Says
Harvesting Of Colorado
Is Finest Advertising
Possible To Arizona

The relation Of the Colorado River
project to the development of Ari-
zona is constantly being presented
from some new angle. 1t was a sub
ject for discussion yesterday at the
luncheon of the Ad Club at the
Hotel Adams where George H. Max
we'll presented 1t from the point or
view of Advertising Arizona" He
= brought out the fact that there are
many features of the project that will
attract world wide attention and be
pictured in the illustrated publica-
tion all over the world as soon as
the project gets under way.
The first great public interest. Mr..
Maxwell said, would be centered on
the immense dam In the Colorado
river, probably the highest in the
world. Next would come the Arizona
cutoff, where the water would drop
600 feet back to the level of the
river Under this plan the great
power house would be in Arizona in
stead of in Nevada, as heretofore
proposed. Then the Arizona High
Line Canal would be the greatest
canal in the world, though neither as
long nor as wide as the Nahrwan
Canal built by the Ancient Baby
lonians. which waY 400 miles long
Arizona High Line Canal would,
however be large enough to carry
half the regulated flow of the Col
orado river, the average flow Of the
entire river being about $4,000 second
feet when regulated throughout the
year.
Great emphasis was laid by the
speaker on the advertisement that
would be secured for Arizona by the
fact that in the development of the
Colorado river country it would not
be a duplication of Southern Cali
fornia, but something entirely diff
Ferent, II would be a land of. date
palms. figs. raisins, and all the de-
ciduous fruits of the oases of north
krn Africa or which made the beauties
bf the ancient world in Syria, Arabia
and Asia Minor. The orchard of
balms of Ben Hur would be dupli-
Gated innumerable times. The coun.
sry would be unlike anything in exist.
bnce in the United States today. and
would be. not O competitor of South
brn California, but a new thing or
beauty so different that 1t would
Md Immensely to the many magnets
That now drag hundreds of thous-
knds Of travellers to the Southwest.
The vast mining development that
would follow the flow Of the water
In the High Line Canal will, the
speaker. said, give a tremendous i'm
bulse to development that would be
Eayorably felt throughout all the ad-
tacent territory He quoted state
ment recently made by a well-known
mining man in Yuma to the effect
that in the territory between Yuma
Ind Bouse there are hundreds OF
millions OF tons OF low grade ore
~. lack
BIZ water and transportation. that
would be mined at profit on an i'm
mense scale, IL the High Line Canal
brought water to that country.
Maxwell said that only that morn
Nfug a man in Phoenix familiar with
hat country had remarked to him
hat IL that water went into that
country there was a large section OF
where there would inevitably be a
treat placer mining development.
mother had told him yesterday that
here were reaches of the Colorado
liver where the control OF the floods
gould make it possible to profitably
nine the river bed, as has been sue
sessfully done on the Feather river
n California.
All these points, the speaker urged
would be material for innumerable
hewspaper and magazine articles thai
would start a steady flow OF popula-
lion into Arizona, and in its wake
would come the prosperity that made
vast increase Of everything thai
would contribute to the benefit of al
Interested in every phase of the field
bf advertising and publicity =
Fred Hatch, of the Meyer Both
kompany, Chicago. advertising illus
Erators and mat syndicate service
Ilso was a speaker at the luncheon