The Cordova daily times., 1922-10-18

 DEAD GAME,
 SAY COWBOYS

ROSenthal, Ot Chicago, son or JulluS Rosenthal, president of Sears, Roe buck & Company, is "gama to the core" in the belief of thousands of Montana citizens who attended the an nual roundup here and witnessed RosenthaPs attempt to ride a real bucking Montana cayuse.
 Spectators at the opening program of the Broadus roundup are convinced of the truth of the popular theory that the scions of Eastern wealth are all riding for a fall," following Rosen- thal's practical demonstration outside tha corral oS the fair grounds here.
 But accomplishing Rosenthals, "fall" was no easy matter. It took husky, range-bred and thoroughly "ornery" Montana cayuse to do it, and Broadus is telling the world" that Rossnthal is a dead game sport
 PICKS OUT ONE OF THE
 TOUGHEST
 tOuHS IhOStHllidl, WllU "dS ct guest at one of the ranches near Broadus, was one of the most interested specta- tors at the buclling contest and, with crowd of cowboys and attaches of the ranch, stood near the corral where the bucking bronchos were kept until riders appeared for them. Nobody seems to know just how it happened, but suddenly the mortified eyes of the dude ranch manager beheld ROsen- thai, somewhat pale of face, but look ing as though he'd stick it out or know why, seated atop one of the worst of the bucking cayuses and a hand outstretched to remove the blind fold from the eyes of the horse, with the gate opened to allow the animal to leave the corral and head for the space in front of the grand stand
 The ranchman, waving his arms headed fer the corral pleading with tho starters not to 'Iet him do it, ho,- TIa can't ride' He never was on 9 b5~1ine cayuse'"
 Rot tho sort of thing was "oId sta1f." It bo1 haen pulled off last season, when two of the best riders ever seen at the Broadus show plead ed similarly for one of their pals. who wound up with as pretty an exhibition of riding as anybody had ever seen ard carried off all the nrize money. ,
 The crowd hooted, and the gate was ooa~ed o0H fra ranch host nranarcd to telegraph young RosenthaI's fam:lr inc horrible details.
 E1ruLA~E9 PuMCHERs AS BEST
 HE CAN
 Rat young Rosenthal was game game clear through. He had watched he othar riders, and he wae prepared to do as nearly like they did as his limited ovnarienca would allow. So he sat tight. But the broncho was not to be fooled He had a reputation to sustain, and he proceeded to sus- tain it. He leaped into the air, arched his back and came down on all fours. There was about foot of daylight be- tween young Rosenthal and +hH eaddle. The cayuse locked surprised and tried it again. Young Ros osanthal pulled leather" for all he was worth. And the cayusa was still bucking.
 The amateur rider struck the pommel of the saddle as the horse came down with sidewise jerk and fin of the heels such as only cay use can execute, and Rosenthal cata- quilted through the air, landing flat on his back in the dust before the grandstand.
 Somewhat dazed, he lay there mo- ment and then, grinning a bit ruefullv and brushing the dust from his once immaculate trousers and shining put tees, declared he wasn't hurt at all and wouldn't take $1,000 for the ex- perience.' The only thing he seemed to regret was that they weren't going to let him try it again. He thought he could do better job of it.
 Broadus doesn't think much of ten derfeet ordinarily, but young Rosen- thai can come back any time he wants to- RrOadus like a good snort