The New York herald., 1922-07-16

Statue of Liberty, but not Roberts. He
Is to be featured in screen version OF
THE Old Homestead" Denman Thomp-
sons rural classic, which naturally has
been iivened up with a few convulsions
Of nature to make it seem more real as
a film than as drama. For instance. a
tremendous cyclone Is staged in the in
terests of realism. A whole town is
blown away. but the Old Homestead re-
mains intact, since that Is where the
principals are. Then again Reuben
takes a trip around the world. going
into Chinas secret dens once more TO
emphasize that this is a movie and not
play.
IL Is to be hoped that after all these
strenuous vicisstudes the inimitable
Roberts will still hold together and bo
available for Use In future pictures.
James Cruze Is the director and 7. Roy
Barnes. Charles Ogle and FRITZ Ridge
way are others who dodge these cata-
clysms with Roberts.
Quite a fruitful business appears to be
done out. CT assembling and rearransing
the discards from noted stars pictures
into new Aims. which are issued in such
a new form that the star himself must
stop and wonder II he made them In
moments of absent mindedness Chaplin
a while ago brought suit on the ground
that a picture had been revamped and
made profitable out of odds and ends of
his pictures which ne thought too poor
10 burn.
The Lee twins. now in vaudeville,
claimed that the 'cut outs from four Of
their film comedies had been rehaShed
and served up in two comedies. as good
as new and as large as life.
The most conspicuous instance OF such
doctorins, perhaps was the undertaking
of certain promoters while the Arbuckle
case was still smoking from notoriety to
work UP the discards from picture In
which the late Virginia Rape had APP
peared into = three reel comedy. taking
the curse off the fact that II was war
story by blandly Transforming II into
tale OF South America. where such out
breaks seem natural and don't arouse
the disgust of the ex-doughboy. AS an
added bit of cream to the picture, Ro-
dolph Valentino was In II. But to their
credit be II said the exhibitors through
out the country frowned on the PROPOSE
tion and deprived the promoters of their
vulture pickings.
Some of the stunts suggested TO ex-
hibitors for the exploitation of a film
company's production are beautiful--al-
most too beautiful for words. In con-
nection with the Thomas Meighan We
hicle, III You Believe II. It's So" to be
shown at the Rivoli, read the following
hint dropped TO theater owners by the
exploiters
IAN individual garbed in the character
OF Theodore Roberts, which YOU will find
In the stills, standing on the most promi-
nent corner and announcing that he Ia
giving away money, should attract
many and create comment. Let him give
out heralds and occasionally a real one
dollar bill. The number OF dollar bills
could be limited to. say. five or ten In
the course OF the day. But II would
teach the public that IL you believe it.
it's so.'"
In case Hugo Riesenfeld actually con-
templates employing such a method. the
recommendation herewith submitted Is
that he have Louis Gardy. prince of the
powers of publicity of the Rivoli. sta
toned outside the theater and dressed
as the character who Ia 10 let slip the
dollar bills. This. frankly, is a log roll
ing proposal. If Gardy wins the romina-
ton, he is to look with friendly eye
upon the writer as he passes and loosen
up with the currency.
u. 8. STUDENTS TOUR ENGLAND.
LONDON, July is ASSOCIATED Press) -
The 400 students and teachers from
American colleges who arrived al
plymouth Tuesday night on board the
Saxonia are making rapid progress over
England. The party. conducted by Irwin
smith. represents seventy American coll
leges