The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1922-10-31
PRESS COMMENT ON THE MORNING
AVALANCHE
NEW TEXAS DAILY

NEW TEXAS DAILY
The Lubbock Avalanche, for years
one Of the most successful semi
weeklies in the state, has vcntured in
10 the daily field In keeping with the
rapid strides Of It's home city. Against
the liabilities Of a maiden voyage
on uncharted seas, the Avalanche
publishers bring years Of experience
and knowledge Of their field Which
means that Lubbock and the South
Plains will have a fair chance to
show what they can do with n daily
paper Of their own.-F9rt Worth
Star-Telegram.
The Lubbock Avalanche announc-
ed last week that Il is TO be the
Morning Avalanche beginning Nov
ember ] A daily paper is,a big
undertaking, but IL any town the
size of Lubbock, and any man can
make il go. il will be Jim Dow and
Lubbock, Texas. Terry County
Herald
The city Of Lubbock H. TO have a
daily paper after November |, ac-
eOrding 10 announcement OF the
Lubbock Avalanche. The Avalanche
has fGf the past several months is
sued 2 semi-weeklv paper. This will
be the first daily ever published on
the South Plains Of Texas. The bust
ness men Of Lubbock have always
been loyal TO their home paper and
il is practically assured that they
will literally support II in daily
form. The editor, James l.. Dow,
Is conceded TO be the most success
full newspaper man in this section
of the state, and there is no doubt
in the minds Of those in close touch
with the situation bot that the daily
Avalanche viii be- a go from the
start, and a paper that VIII be
credit not only % Lubbock, but 10
the whole South Plains. The News
will gladly welcome The Lubbock
Morning Avalanche on its exchange
table.--Lynn County News.
One csanot help but admire the
"get-up-and-get" spirit that is evil |
dent on every side in Lubbock. The /
Lubbock folks are boosters Cor their 1
town and section, first, last and all /
the time, and for any city 20 forge 1
ahead II is. necessary that a large
portion Of the citizenship boost in I
stead Of knock.
Lubbock has made a great adj 1
vancement in the past few years and /
il is sure 70 make q much greater I
growth within the coming years II I
her citizenship are willing TO put I
forth the effort
A daily paper is one OF the es-
sentials and in response to de- 7
mand on the part of the citizenship I
the Avalanche Publishing Company 4
has agreed 10 begin the pubhca- !
ton OF live daily naper Bic I
Spring Herald
The Lubbock Avalanche annouuc- /
pe the initial appearance of the .
daily Iabbock Morning Avaianc be I
for Nogemher This win be- the
third daily BE- the Panhandle, and .
while b seems that Lubbock IS per
haps anticipating ou future growth .
in supporting daily, yet we are /
not surprised at anything Lubbock .
und ariako a. town or that IN
Dow undertakes in the printing line /
n Luhbock If Lubbock and the
Avalanche decide that they are go I
ing % have q daily paper. they viii I
tut b over That is the Spirit that F.
has built Lubbock and lifted 1ui
of h. pioneer village status into /
Che small city class Here's to the I
success Of the Lubbock Morning /
AvalanC hs Canadian Record
The Lubbock Avalanche is 20 an
take tht publication Of a morning
daily newspaper beginning Novem- /
Der first The Daily Avalanche wili I
have our best wishes If the Lab .
book people support the daily in I
proportion % their support Of the .
weekly. IL win be n success Sue !
cess, Dow, In your undertaking. -
Lockney Beacon.