davidaulloa/AmericanStories huggingface dataset:
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02

thls outlay, based on previous fair at
'ehdan""S and improved publicity meth
DDS, is -, 900. This means the spend
ing of nearly $J,OOO,O0O a day during
the exposition alone, for 900 dnys, 10
say nothing of what will be spent here
by tho thousands Of workmcn and OK
h'bitIon staffs and employees in the pre-
llminary period.
Every known means of modern pub
licity will be utilized, including the daily
ana periodical press. for display adycr.
Using and descriptive articles: tho
poster, ar'istically designed; the painted
ana illuminated sign in leading cities =:
the arpIanc and its varied possibilities :
the radio broadcasting station; the mo.
ton picture; the steamships and rail
roads, busscs, trolley cars wireless on
land and sea the descriptive booklet in
all languages; tho multigraphcd letter
ANA the potent "Sill- -picture' cumcr,
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02
LelUis, Fair Leader,
Eminent, Versatile

T"llN FREDERICK LEWIS. the
= recently elected president of the
N""Iui-Ccntcnnial Association, will
d" rhi"t executive Of the greatest
world fair ever held as long as he
remains in the Office. Ills will be
III" directing genius Of it's practical
organization. for which he Possesses
p""uIiar and extraordinary uualti.
Hiions.
Mr.. Lewis is known as ono Of tho
most eminent maritime lavycrS ,f
IN" l. nilcd States aud he is we'll
known in England. IIo is man of
great versatility aud of forccf,l ,cr-
s"nallty, lie is II special lecturer
on shipping and admiralty for the
llNcrsiiy of Pennsylvania, and lie
Is solicitor of tho Philadclphju
h"urS" and of the PHILADELPHIA Mar
nimc EX"hangc. During the war bc
was chief Of Section = of The United
states Shipping Board. in charge of
schools Of navigation and marine en-
gin""ring between Connecticut and
Norfolk.
Mr.. Lewis is president Of the
l'h''ad"lphia Academy of the Fine
ArlS, aud is himself notable col
Ic''"r and patron of art. lie is a
member of the Art Jury Of PhiIa-
dclpha and Of the Comprehensive
l'nms commission, and is vice prcsi.
d"ht of the American Federation of
Arts. IL" is president Of the Mer-
cnnt'l" Library and secretary of the
pennsylvania Institution for ,hc
Deaf and Dumb. lie is n director
of the Metropolitan Opcra IIo,sc
Company Of Philadelphia, vice pres
id"nt Of the Genealogical Sorlcly of
pennsylvania and of the pcnnsylyo-
MIA Historical Society. His actiyi.
ties center about IL dozen other i'm.
portnnt s"ciciics aud orcanizu,ions
and he is II member of half ,lozcn
clubs.
lie Is successful "gcntIcmon
1nrmcr' on II large scale and has ,
Ooo-acrc farm, "NIorStrin, - IN
chester County. His town house iy
at l'll Spruce street. -
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02

publicity and advertising. There are
many private corporations in the United
states that spend more than 81. .OOO, 900
Il year on purely commercial adycrtis.
ing. Not on" Of these corporations has
an individual Capitalization of $50,
100000, which Will be the investment
represented BY the Scsqui- centennial.
Many Of the largest advertisers Gus.
tomarily base their appropriations on
basis of annual sales turnover and
frequently upon their Capitalization
Four per cent on capital employed in
IL large business is sometimes used as
II basis, however, for circulation of its
annual advertising appropriation. This
applied TO the ultimate $3.50, 900 200
outlay from all sources for the Scsqui-
Centennial would yield n figure of
$1,000 900 for advertising and the va /.
rious forms Of publicity spread over four
years. Advertising frequently has been
known to yield ultimately 15O times its
cost, and in rare cases up to 1000
per cent.
Merchandising and publicity experts
have already calculated that the .Srs.
qui Centennial publicity, having the
broadcst kind of human appeal, cspe- =
cially in the largest radius of population
contiguous to Philadelphia, from which
the great bulk Of visitors will be drawn,
will give "gatc" turnover averaging
not less than SO II day visitor, II
u minimum Of $4,000, 900 is expended
for publicity-pulling power.
( The calculated daily attendance ,oz
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02
Must Not IieW Project
From Local Standpoint

The Scsqui-t trurcruiaI Exhibition =,
approximations before Congress are. Of
course, all pr"IiraD"d upon the fair
being an international celebration, as
was cIoqucntly set forth in the speech
at the recent hearing before the House
Committee on Industrial Arts and EX-
positions hy John Frcdcrick Lows,
who has since been elected president
and chief directing officer Of the expo
, sition.
/ Recognition and appropriations by
] the National Government. the various
State governments and foreign nations
for buildings and comprehensive exhibits
must all be based on this understand =
ing and the people Of Philadelphia and
Of Pennsylvania must refrain from re
garding their great undertaking from
Il localized yicwpont,
Neither in point of conception non
in fact is it to be n philadelphia af-
fair" and Mr.. Lewis himself and his
fellow directors and members Of til,
uoSo' ihll'H il' iiElNl'll luiI lllf DT'N9
and the people, AS they regard Tho
moving chain Of events, must be ac-
curate in their designation in order t,
forestall in other quarters misconccp-
ti0ns, however innoccntly given.
Philadelphia has already committed
itself to expenditures Of a contributing
and permanent nature in the buildin!
Of the exposition that totals Si3, 800,
600. Cash appropriations by Counci
will eventually range from n minimum
of $1,000, 900 already pledged up tc
whatever sum is necessary for the hom,
of the fair adequately to extend to tn,
entire world gracious hospitality.
| Pennsylvania will no doubt appro
pirate from ten to fifteen MILLIONS t.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02

''al help, all organized as "A great in
''rnational newspaper staff might be,
VIII inform the whole world of the c,o-
rioS or the coming exposition.
'lc suggested campaign is for n
save to -NiSit-t he Worlds Grcnlcst
world s-far' Club movement. Under
inns plan poop" would be urged In Inv
aside II little at n time To nay t,c cx.
prnscS Of n trip for the wholc f,milr
10 ihI'adc'phla. This would be bonn
lar with the savings banks and 'ruc,ur.
aged by them, would be- an easy v,y
TO see the fair for persons in m,Jcro,o
circumstances and would hclp 70 in.
sure the financial success Of tho cxn,.
sltion.
contests will be held, with cmiuc,,
ana qualified judges, aud large uriz.,
oh'rcd for the best posters. for n nov
national patriotic hymn. which m,,,r
critics believe is badly needed, r,c ,,a
best inspiralon"l poem, for ,Lo ,,o..,
Il, ''n or book describing the nu,j,uul
o''"u'S OCCASION Of the Sc>uui.r,u.
''"hial ANA for rarious other "Gr.,,-
ana 'b'slS' calculated to stinulo,o ,,o
''"'St efforts OF producing brains of ,hc
world " 'H'
-" Countries would be pcrmittcd f.,
compete and II sufficient finn, ,i,on :,
enable iull returns TO be- mudn hy ro
'''"'c contestants, These contests .l,,o
VIII direct the attention of millions ,n-
"ard the fair at Philadelphia.
30 many are the IDEAS for publicity
already suggested by oualiSed .xr.-,.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02
Imposing Array wiz
Make Up PublicitU STAR

The publicity staff will contain lii.
erury, motion picture, poster, ncwspa-
per and magazine art. pageant, drn.
matte, mechanical, scientific aud musi-
cal editors and directors, writer's of de.
scriptivc articles, regional publicity
men throughout the American bosses.
sions, foreign directors to place ottroc.
tive educational articles and pictures
before peoples reading all modern lau.
vuages. n.
Alsta9 ee hfty Or sixty men with cl.,
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02

uphold the dignity Of the Comnonwcalth
in the gigantic undertaking.
Tho National Government, while be
set with postwar demands for funds
at home and clumoring for aid from
abroad, will 10 doubt ultimately rise
handsomely I" the occasion of the most
significant Of its national birthdays. and
may BE- expected to contribute in ono
form Or another, in buildings and funds.
possibly fifteen or twenty millions more.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02
Success of Gigantic Venture
Depends Upon Publicity

The worlds fair publicity will have
T." stand ON its own legs for its cdrl-
ratl"na! and instructive value 50 far rs
tn" daiIy and periodical press is con
r"rn'd. and tn" display ADVERTISING will
d" Il purely commercial matter.
In mod"rv life any luudablc rumrnoJ.
''\ Or service can be- sold by skilled
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02
All Factions Must Merge
Into Harmonious Whole

Philadelphia will be richly entitled
T." the incidental but lasting benefits
that will accrue through the fact that
it is the lOrality of the birthplace ot
independence, but these benefits will MT
rebound 10 the city's fame and materil
benefit unless all factions merge into Z
harmonious whole to make the Scsqu'
Centennial a Wholesale success.
This thought has been repeatedly el.
pressed among the able executives and
men and women of affairs who cOnsti'
tnic the directorate for the fair, and n
cannot be driven home to the public tc
fOrribIy.
In single article It would be yi''
tually impossible to sum up the compl'
Gated plans that are being laid for I'M
fair.
IT is such Il gigantic enterprise ana|
its scope will be so extended, taking TO-
as it will, the whole range of modefi|
and significant inventions, scicnceNl
arts, processes and services, that fcVl
Of even wcIl-informcd Plfiladclpbianl
have as yet any real conception OF III
It's story will Of necessity have to vi
told from day to day as its featured
develop.
AS an instance, it is planned tDa'I
Philadelphia shall be made during p.|
period Of the exposition a national an
perhaps world center for commercls
aviation. This industry, only in
beginnings in America, us compar'lI
with what has been accomplished MI
II III continuous operation in Franc
and England, Belgium and Central Ea']
rope, requires just such an example y
large scale in the United States
make air travel widely popular as VI
price and patronage.
a great flying field near to the u|
position has been thought out as Ter
minal station for aerial excursions fros
all parts of the United States. World
fhir express planes from the lcadlH
ri,,cS' hying on regular daily scbedui,es.
wi'l bring thousands swiftly and saley
TO the meeting place Of the nations,
peace and assembled in friendly rlval'
TO display their products and progress
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02

tioH DeloEe TIC Gnu ol INC uCCduC.
The artist, the engineer, the archi-
tect and the expert city planrcr all
realize these facts, but it is doubtful
whether others have ar adequate uu-
derstanding of the ultimate results
Of the mammoth enterprise.
The Sesqui-Ccntennial Exhibition,
Tor which practical plans and work
arc now rounding into form and
which will soon be beyond the theo-
retical stages, will make the city
which chanced to be the scat Of
American political shacklcrending
the best advertised municipality in
the world.
And the great exposition itself
will represent an investment that
will make it a northumberland
fifty-million-dollar "production,' as
the show folk would term it.
Enthusiastic workers for the fair
emphasize that it is not to be
confused with any local or regional
exposition, such as those held at
San Francisco and Portland, splcn-
did and fine as those eXpositions
were; nor is there any previous
Worlds Fair by which it can be
gauged. 1t will outrank every pre-
vious undertaking to depict the ad-
vancement of the races of the world.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02
PHILA, STATE IND NATION
PUT SHOULDER TO WHEEL,
TO MAKE SUCCESS SURE
City Already Pledged to Expenditures
of S45, 500, ,000 and Commonwealth
No Doubt nil 14bbrobr1ate SIS, ,000,-
900; Publicity Cost Estimated From
-Four to SIX IH/i0u

THE 1926 literally will make Golden Era Philadelphia
will brilliant through
bion marking Uncle Samuc lOth birthday. shower of gold
The will deposit tangible round
billion dollars in cash n Pennsylvania me-
1t will add theoretical but nevertheless
hvc billions n heightened values.
In addition o wealth, fame
expected still million popu-
tion hefnrn hnn tho 1In,1ln
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02
CIRCLED GLOBE IN YACHT
Arthur c. James Arrives at NsS
port After Cruise of Eight Monsns.

Newport, II. L.. June 1.-The yau
Alaho, owned by Arthur Curtiss JaIp.s
formerly commodore of the New l~,
iacht Club, dropped anchor here WI
terday after II cruise with its owner ~
guests around the world. The cruz
was started September -. III
I'll" Aloha came here direct
MhrSeillcs u u run Of twenty-five ass1
IN the globe -circling cruise the, "
passed through the Panama unti
Ganals, and stopped ut ports "
iiawuiian Islands, japan, Chlnes
Arabia. sEss
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02

that 1t would be lengthy task +, do.
scribe them all, The point for phiI,.
'''pl''anS to bear in mind in this con.
n'"tion, however, is that tho cu,iro
Guy as the chosen locality for the fair
must present an absolutely undivided
'front.' must sink all sectional prejudic,s
Or 'sa'0ssiss and must pull q an unu.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02

$J.OO0.00o adequately to advertise "ths
greatest show on earth" That sum
wisely expended By experts will bring
TO Philadelphia a billion dollars in cash
population increase of million and
the five billions Of intangible but none
the less real values previously men =,
toned.
The publicity staff of the world 3
fair will be largcr and its work inf.
nit"Iy more cXacting than that under.
taken for any previous exposition or for
any commercial or even government, al
cntCrpriSc
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-06-02

vidcd community unit to sustain the
effects that will be gained through To-.
tcrnational publicity both before and
during the fair.
The Chesterfield advertiser. [volume] (Chesterfield C.H., S.C.) 1884-1978, 1922-06-15
MeADoo STILL AT THE BAT

In an address recently delivered be-
fore the Kansas State Democratic
Convention Hon. w. G. McAdoo made
a very strong appeal in behalf of
Demcratic principles and policies as
against the ruinous program now be-
ing being carried out in Congress by
the Republicans. In beginning his ad-
dress Mr.. McAdoo said:
"The question which most imme-
diately concerns the American people
is prosperity. The business man is
weary of restricted trade and high
taxes. The farmer is worn To a fraz-
: -zle by heavy losses inflicted upon him
through the merciless processes Of
so-called defation or 'normalcy.' La
Dor is tired of unemployment and
would like something else to do than
hunting for job or fighting wage
reductions. The vast army of men and
women of moderate salaries or small
means who are dependent or good
business for the opportunity to work
are anxious for better times and suf
ncient pay to meet the cost of living.
Everybody is tired of excessive rail-
road rate, of bad government, and.
above all, of bad politics. The recent
days of Democratic prosperity shine
happily by contrast with these un-
happy days of Republican 'normalcy.
How to regain prosperity persistent
ly demands an answer. Among the
most important essentials to it's res
toration are not alone the preserva-
ton but the increase of our foreign
trade; and along with that, reduc-
ton OF taxation, more equitable dis
trlbution of the tax burden, and a
tariff law that will not destroy our
foreign markets.
republican leaders at Washington
seem to be obsessed with the idea that
1t is to our advantage to isolate our
selves from Europe politically and
economically. They have not only re-
1used to cooperate with other nations
restoring peace and order in Europe,
out they are engaged in passing a
tariff law which will render still more
difficult, if not impossible, the main
tenance of our foreign trade"
1t is gratifying to know that the
great War Treasurer, the man who
managed the finances in the most
periious days of the great world war is
doing his bit in showing up the ruin
Gus policy of the party in power.
The Chesterfield advertiser. [volume] (Chesterfield C.H., S.C.) 1884-1978, 1922-06-15
S. c. S. S. A. AT COLUMBIA
MONDAY, JUNE 10

Spartanburg, June 14.-Watson B..
Duncan, pastor of the First Methodist
Church, Cheraw, is expected to be the
principal speaker at a County Off
GERS banquet for state, county and
district Sunday School Association of
ficials which is to be given at the jeff
erson Hotel in Columbia on Monday
evning, June 10, the day preceding
the opening of the annual convention
of the South Carolina Sunday School
Association at the University of South
Carolina
1t is announced at headquarters of
the South Carolina Sunday School
Association in Spartanburg, that a
banner will be given to the county
with the largest number of delegates
present in proportion to the distance
Travelled to the State Convention. The
number present is multiplied by miles
in arriving at the winner of the ban
ner. Keen competition among the
counties of the state for this banner
will be had. Spartanburg, Greenville,
Hampton, Dorchester and Berkeley
were among the leading counties in
the competition last year.
Marshall Woodson, one of the most
popular leaders of convention chorus
music in the state is to lead the music
at the state Sunday School convention
this year. 1t is stated that all register
ed delegates will be furnished with
the official convention song book
which will contain the old and famil.
lar gospel hymns that everybody
knows and loves.
The Chesterfield advertiser. [volume] (Chesterfield C.H., S.C.) 1884-1978, 1922-06-15
TURKEY IN THE COTTON

Mr.. w. w. Pusser, of New Salem
township, has discovered that turkeys
are the best machines yet invented
with which to fight the boil weevil.
Mr.. Pusser states that last year he
had 35 or 40 turkeys on his farm and
that in the fields in which the turkeys
operated there were no boil weevils
to be found, while in his other fields
there were plenty of them. This year
he will raise many more than last
year. He also says that few years
ago the army worm hit corn field
and for time it appeared as though
they would ruin it, but when the tur-
keys learned what was going on they
made charge upon the worm and put
them entirely out of business with in
short time.-Monroe Enquirer.
The Chesterfield advertiser. [volume] (Chesterfield C.H., S.C.) 1884-1978, 1922-06-15
A FARMERS LAND BANK

The State of Georgia is to have a
joint Land Bank to be established
under the provisions of the Federal
Farm Loan act. 1t will be located at
Atlanta and will have capital and
surplus of 100000, to be increased
as business warrants.
This institution will enable farmers
to borrow money at low rate of in
terest for periods of from five to for
ty years, at the option of the bor-
rover. The bank will accumulate
mortgages which will be deposited
with the government and bonds en-
graved and supplied by the govern
ment will be sold to the public for a
long term of years at low rates of in
test, thereby henetitting the farmer
and yield to the bank a substantial
profit.
These bonds will not be subject to
federal, state, county or city taxes.
The Chesterfield advertiser. [volume] (Chesterfield C.H., S.C.) 1884-1978, 1922-06-15
VAMPS" WHO
MADE HISTORY
By JAMES c. YOUNG.
FROM TAVERN MAID TO EMPRESS,
, Observation-Disclosures
(0 by Mcclure Newspaper Syndicats.)


t0 by Mcclure Newspaper Syndicats)
FROM TAVERN MAID TO EMPRESS.
DlCTURE to yourself a tenth GEN.
L tury wineshop In Constantinople,
then called Byzantium. Imagine that
the door Is flung open and a party Of
gay blades enter. They are led by
Romanus, son Of the emperor. They
drink, and Romanus admires the tav-
ern keepers daughter.
In 958 this same girl, Theophano,
was married to ROmanus, his imperial
father being an indulgent man who ap-
parentiy cared little whom his son wed.
But the mother and five sisters of
Romanus scorned the tavern maid. In
800 the emperor died. supposedly Of
poison administered through the agency
Of his son and TheophanO. now become
greedy of honors.
Romanus was a prOfiigate and Theo-
piano evidently suspected that she
might be put aside. So she cast her
eyes upon Nicephorus Phocas the
greatest soldier of his time and q
power In the state.
The two conspired together. Ro-
manus died In 903, at the age Of twen-
ty-four. and the historians hint that
his wife poisoned him. Then she had
Phocas proclaimed emperor, and a Sec
ond time became empress of Byzan-
tlum. This brought on a contest with
the church, which refused to sanction
the marriage. But the vampire was
woman Of wit as we'll as seduction,
end she helped her new imperial hus-
band to maintain himself. PhOcas won
notable victories against the Saracens
and greatly extended the power OF By
Zantium. Theophano tired Of him and
looked about for new conquests She
cast her favor upon Zimiskes nephew
OF the emperor, and gaflant young
soldier. Once more her conspiracy
took shape, and Phocas was assas-
sinated. Then the church demanded
that Finishes drive Theophano forth
from the palace before his self-pro-
claimed accession to the purple would
be recognized. To the CONSERVATION
of TheOphano, he promptly agreed and
she was bundled off to prison. But
the willy vampire who had risen from
the tavern to a throne still preserved
her cunning, and 1t was not long until
Z!miskes also passed away, poison
victim.
Theophano's two sons by her first
husband divided the empire and she re-
turned to the palace. History fails to
record further activities on her part
The Chesterfield advertiser. [volume] (Chesterfield C.H., S.C.) 1884-1978, 1922-06-15

in none Of them that broad recogni-
ton of the value of the property
as a producer of fertilizers that is
contained in the proposition Of Henry
Ford"
Further amendment to the Ford
proposal to perfect the plan of opera
ton perhaps should be made, the
speaker declared, "but l say without
hesitation that have more confidence
in its successful operation bringing
service to all the people, if it is leas-
ed to Henry Ford, who is to be aided
in his work by Thomas A. Edison
than l have in any other disposition of
it."
The Chesterfield advertiser. [volume] (Chesterfield C.H., S.C.) 1884-1978, 1922-06-15
MATTRESS UNSAFE FOR MONEY

The bank is the woman's good
friend and she should open an account
and keep adding to it. The habit of
tucking few dollars here and few
there is bad. A thousand things may
happen to it.
The following is taken from this
mornings paper but it might just as
well be about your savings as his if
you keep your money at home.
"Will Jones, an industrious man,
who work farm just outside of town
and his wife, Maude, are poorer but
wiser today from the loss of $81O that
went up in smoke when their house
burned last night.
"They had worked hard and saved
their money, gradually adding doll
ar or two to the pile, until quite tidy
sum had been stuffed in the old mat
tress, which was the only bank they
trusted.
"At last they had enough for their
supreme purpose-that of building
another floor and remodeling their
house. Today Will intended taking
the money to M. G. Brown for lumb-
er, but providence acts in queer and
mysterious ways, especially for Will
and Maude for last night blaze took
their entire savings and they now sad
ly regret that they had not put it in
the bank, where money is safe from
fire. or least where some one else is
responsible"
Had Will and Maude put their
money in the bank it would have
grown to the extent of $3.50 to 5000.
1t would have been practically safe
from fire.
Their lives would have been safer,
for thieves are often desperate men.
1t would have been a pleasant ex-
cuse to go to town to deposit the
money.
1t would have been an incentive to
save for others to help them.
Will and Maude would have had a
little home for their declining years.
ut is wise person who profits by
the mistakes of others."- Pro-
gressive Farmer.