The New York herald., 1922-08-06
Attached to the
School Of Music
at the University
Of Rochester, It
will Combine e
Melody and the
Silent Drama in
a aHarmonious
Union.

~ nee more the "last word" in
movie presentation is an
nounced. and the most beauti-
full and costliest picture palace in the
world is about to be dedicated
1t is neither New York, London.
Paris nor any other metropolitan CEN
ter that is to provide this most mag
nificent setting for tine silver screen.
1t is a staid and conservative upstate
city, known for it's posies rather than
it's posers, and for the richly produc-
tive black soil surrounding it rather
than for the glare of white light dis
trict. No commercial show manage
ment nor blatant picture projecting
concern is behind this enterprise. The
impresario Is one of the Oldest and
most dignified institutions of learning
In America, with more than threescore
and ten years Of useful service in the
field of higher education.
Rochester, with a population of less
than 100000, within the next few
weeks will revel in the enjoyment of
a motion picture theater costing more
than $5000,000 handsome structure
of stone and bronze. marble. gold and
rare woods. fashioned with exquisite
taste and embellished with art works
fit to delight the connoisseur. Above
the portal of this superb theater is
carved a simple sentence that speaks
Volumes: Dedicated to the Enrich
ment of Community Life" In these
words is conveyed the suggestion of an
ideal that will find expression through
the operation of the enterprise.
The Part of Music.
Although by no means the greatest
in capacity of the modern cinema pal
aces, it's array of 3.400 seats makes it
one of the large theaters of the world,
exceeded in size in New York only by
the Hippodrome and the Capitol. but
neither size nor the unparalleled splen-
dor of its appointments constitutes the
characteristic that commands univer-
sal attention. This is found in the
idea it represents and embodies.
Primarily, the theater is part and
parcel of the University of Rochester
and as such an adjunct of the East
man School of Music housed under
the same roof and charged with the
dynamic atmosphere of that intensive
" practical artistic institution. Here
at last is a concrete realization of the
pet dream of the movie interests. dis
cussed for nearly a decade, since first
an orchestra with soloists was intro
duced in an uptown theater incidental
TO picture presentation: the marriage
OF the art forms. music and the silent
drama.
But music is to be no incidental fea-
ture in this innovation. 1t is really the
more serious aspect of the enterprise.
If the motion picture is emphasized, it
is only in Difference to present public
taste and due to polite disposition on
the part of Music, as host. to accord
precedence to her guest. the Movie.
Good music has been tolerated in the
company of the screen little more than
half a dozen years, but that short pc
riod has worked marvels in the devel-
opment of musical appreciation. Mu-
sic, in the opinion of Mr.. Eastman and
his associates. has proven its power to
prevail If given a hearing. So why
should music now defeat its own evo-
lutionary progress by seeking prema-
turely to establish domination in the
newly formed partnership?