Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1922-10-04

The women folks of Waterville
! and the men folks as well, were out
In force at the Opera House Tuesday
| afternoon and evening to the great
style Show of Waterville merchants.
In the afternoon the auditorium was
| full and in the evening there was
scarcely standing room in any part
! of the house.
The business firms participatine
! were the L. H. Soper Co., Wardwell
Dry Goods Co, Ida Taylor Hercom
| Markson Brothers. Z. f. Landry.
| Redington & Co., Emery Brown Co.,
| Low, King Co. H. r. Durham Co,
! Walker Clothing Co.. Anterior Fur
I niture o., Waterville Furniture Co.,
| and American Clothing Co.
There were three stage settings.
each of which were on the scene for
/ one "act" of the show One of these
was furnished by the Redington Co,
another by the Atherton Co. and the
! third by the Waterville Furniture
Co. Each of them received great ap-
probation.
AT the opening of the show. Hon.
Frank Redington, speaking for the
| exhibitors, stepped forward and said
| that the articles shown were all a
part of the regular stocks carried by
Watervllle merchants, that none of
the garments or other articles had
been sent away for especially. This
was proof of the fact that it was not
nece ssary TO go to New York. Boston
or other cities in order TO obtain the
most up-to-date goods, as the WISH
! tors to the show would see.
And then the show commenced. The
committee in charged had paired up
i the various exhibitors so as not to
lose the advantage of variety. Thus.
| in one section of the show, the wum-
| ems garments would be furnished by
firm whose name was announced
| and was printed on a card which
stood on an easel at one side of the
stage. The hats would be furnished
by millinery firm. the mems cloth
ing by mems furnishing house, and
so on This permitted young wom-
an to enter from one side of the stage
wearing gown furnished, say, by the
SOper store, hat from f. f, Landry's
| and she could greet at the center of
| the stage a young man who had en-
tered from the opposite wing. CARRIED
in an up-to- the minute suit from the
II. r. Durham establishment He
might assist the young lady in re-
moving her wonderful fur coat and
carry it on his arm while she showed
the beauties of her party dress or
theatre gown, and then the would
make their exit at the back center
of the stage.
A great deal of attention was at
tracted by the juvenile models, and
they always got hand from the aud
fence when they appeared. The aud
fences at both performances were eX-
tremely liberal in their applause.
Many persons from out of town were
noticed in the audience.
Hundreds of models We're shown
and it would be impossible to describe
them all. even those which received
great appreciative applause. There
were gowns of Spanish lace and
chifforne. cut on the lines of dinner
dress, yet cleverly devised so that
the wide side draperies serving as
sleeves to the dinner gown disappear
ed and from it merged a regal and
formal evening gown. These dresses
were particularly successful in their
impression on Tuesdays audiences
when they Were in black, hut they
were also displayed in the new
browns and sand colors.
Keen critics were much interested
in the coats modelled for day time
street wear and imbelished with en-
brodiery with gold and silver threads
and colored and cuffed with rich fur
peltries that made them elegant
enough for evening wraps.
There were many gasps of pleas
ure when the wonderful Innings of
these coats were displayed. Many
of these were fashioned of brocade
silk and canton crepe in brilliant
solid colors and others were of soft
taffeta or satin in rich printed nr
woven designs.
The wraps shown Tuesday all had
the quality of being glorious of ma
terial and generous of cut, large of
sleeve and big of collar, suggesting
coy warmth when winter comes. One
lovely black coat, deep and dusky,
was made even warmer by the addi-
ton of a cape banded widely with
black caracul to match the trimming
on the coat proper. and in addition
Il ,,,L III III,
and gold thread set above the fur
band on the cape and repeated on it's
lining.
A number of distinctive dresses
were of cocoa brown velvet. brocaded
chiffon. loose and slightly draped.
There were a large assortment of
business dresses shown by all the
stores handling this kind of goods.
Navy. black and brown appeared to
be the best colors.
Among the more formal dresses
were some for day time wear. fash
toned of crepe romaine, matelasse and
Bulgarian crepe with the new cir
cular skirt hanging longer at the
sides than on front and back. Mate
lasse it appeared from Tuesdays ex-
is to be much used material
combined very strikingly with plain
satin of the same shades.
Everywhere was seen the effect
of distinctive designing, the results
Of which are some most attractive
models. Several firms showed cloth
coats in wonderful malay browns.
corona or preciosa, collored beaver,