The Rock Island Argus and daily union. (Rock Island, Ill.) 1920-1923, 1922-02-21
|dTARY'S 18th.
birthday SOON
| 70 Be OBSERVED
q Gives Advertising Talk-Boy
sout Band May Be Taken
10 Los Angeles.

10 Los Angeles.
,.,.rv will attain its 18th ami
- Thursday and members
reminded of this by John G.
.,oon. who presided at today's
snsheon-
u Hall. secretary Of the DAY.
-,ort Ad club. in an address on
- Psychology of Advertising
.snsS psychology as the science OF
.~ing what people were think
sbeut. how people think. and
go advertising is the practi-
4 psychology Of persuasion
~ inform. urge and then con-
-. he said, was the task before
I. sdyertiser, and he called atten-
4. 10 such things as attention,
s5nality. simplicity, repetition.
s.otion, action. logic and satisfac-
m In the composition of adver-
nsractors we're authorized to urge
:. district Rotarian conference, in
as.stur March 81 and %, to send
- Roy Scout band of Rock Island
h the national Rotary convention
H. los Angeles next June. The
80 Is the only one in Illinois di-
lily fathered by a Rotary club.
aH A. Weld and T. A. Murphy
/ ,lss spoke. David Polakoff of the
fsr,lty of Augustana conservatory
L = music played violin numbers.
Launching Rotary.
1 History and purpose of Rotary
las been interestingly set forth in
/. recent Haskin letter, which IS
Isgpsnded:
/ Seventeen years ago. a Chicago
Ihvyer, Paul Harris, conceived the
I5ea of bringing together the bust
less and professional men of a
Irommunity in a way which would
Eliminate any question of rivalry
In business OF profession and that
Irould permit these men to get at
lha very foundation of all matters
LII importance to the community.
SThe idea was to help society as a
iFhoie, with a view to making the
members of the proposed club bet
lar members of society by giving
Them a wider vision of opportunl-
ties to serve society, and to make
Them better representatives of their
4swn profession or business to the
end that they might carry the mes
iage and example of service to the
members of their professions and
linen in their lines of business who
Ivere not members of the club.
1 On Feb. %, 1905, Mr.. Harris and
Three friends formed the Chicago
Rotary club with this foundation
i That each member should
/ pledge himself to the service of
/ society in general, his COM
/ munity, his business or pro-
4 fession, and his home.
/ That each member should
/ pledge himself to the service
/ of business or each profession
/ admitted to the club.
That each member should be
| addressed always by his first
/ ame or a nickname.
Il That any member failing to
/ attend four successive meet
/ ings, saving only in case of ILL
ness or absence from the city
| should automatically forfeit
/ his membership.
| These are described as the BIZ
Principles of Rotary, and the club
AVE spread to % countries. Their
IIe now 1854 clubs throughout tn
EOrld, with memberships aggregat
ling 10000.
| More than three years elapseI
hsfore the second Rotary club wa
Harmed. In November, 1908, Sal
Eranciscans, after study of tn
AChicago plan, followed the exampl
set by Mr. Harris and his friends
Three months later Oakland, Calf
khilowed suit and in June of tn
ane year Seattle and Los Angelo
organized clubs. New York Cit
followed in August and Boston Il
IDecember, 1909. Then at short in
IRryals clubs were organized i
Tacoma, Wash; Minneapolis, 81
Paul, st. Louis, New Orleans, Kan
as City, Lincoln, Neb; Portland
4Ore.; Detroit, Cincinnati, Cleveland
Philadelphia, and Pittsburgh. Tn
aea was spreading like wildfirC
l reached outside of the Unite
Mates and has taken in Canada
ICaba, Uruguay. Panama, England
Iscotland. Ireland, India, China
apan, the Philippine Islands, an
0aer countries and colonies.
Form National Association.
The first convention of Rotar
aans was held in Chicago in 1911
VIII the idea of forming a nations
TERMINATION. Out of this meetin
grew the National Association {
rotary clubs. The second conve1
4 Eon was held in Portland, Oregon
me following year. and the third, i
az. in Duluth, MINI. 1t was a
ae Duluth convention that applies
IONS for membership we're re
slEed from Winnipeg, Canada an
unaon. This led to changing tn
Ane OF the organization to the In
Saubs.
N the foreign extension of th
ary idea one principle has bee
Afalered to rigidly. This is ths
saDs shall have as members ns
les OF the country in which it
ned- The Rotary club of Toka
purely Japanese membership
~ NE Rotary club OF London
@aoe up entirely OF Englishmen.
Anough the organization {
.GOs has spread so far and so fas
emphasized by the officials {
International organization thu
foundation of Rotary is the II
ES M club. They say that n
~ can be a member of Interns
-olal Rotary varv lone u-itbos