The Fallon standard. (Fallon, Nev.) 1920-1958, 1922-08-30
Melon Industry
Assured Success
Appropriate Ceremony Arranged
Last Thursday Celebrating Devel-
opment of Cantaloupe Industry
FIRST CARLOAD BRINGS $3.50
PER CRATE IN NEW YORK
Farm Bureau Program for Next
Season Calls for Great Increase
In Acreage

Returns have been received from
the first carload of melons that was
sent to the New York market. This
carload, composed of 336 standard
crates, was eleven days on the road
and the melons arrived in good con-
dition. bringing $3.50 crate in New
York. This represents a net profit
to the growers here of about $1.25
per crate. Shipments are going out
OF Fallon at the rate of five carloads
a day.
An average yield Of 200 crates to
the acre Is reported from the Fern
ley district. Around Fallon the av-
erage yield per acre Is estimated at
somewhat less. All shipments from
VIM. Hall who has contracted with
the growers association for the crop
are billed direct to Mr.. Halls repre-
sentative in New York City. The
New York representative Is con-
stantly in touch with every market
and whenever 1t Ia deemed advisable
carload on the way to New York
can be diverted to any place where
a better price Is assured.
Tentative plans are already being
drawn up by the Churchill county
farm bureau under the direction of
A. j. Reed for greatly increased
acreage next season. Not less than
$500 acres will be planted to canta-
loupes next season II tho program
now being outlined Is carried out.
Amid scenes of activity or sort
which has hitherto been much too
rare in this locality. and as the tenth
car of Hearts of Gold melons shipped
from Fallon this season was about
to be sent on its way to the eastern
market, the Fallon unit of the New
lands project paid public homage to
the development of the cantaloupe
industry. on Thursday last at the big
packing sheds on North Maine street.
County Agent A. ]. Reed, to whose
untiring efforts the success of the
local cantaloupe industry is largely
due, was in charge of the function,
and Mayor H. A. Clarke contributed
ed address was made by Governor"
A. L. Haight. who reviewed the his
tory of the industry In this valley.
giving deserved recognition to o. J..
Vannoy and others who made the
Heart of Gold what it is today, and
called attention to the benefits to be
derived by any community from the
production of an article for which
there is a great demand and lin
tied supply.
''The Newlands project has come
into its own," said Mr.. Haight,
through concentration on the one
product to which our soil and cli-
matte conditions are best adapted
and for which there is the greatest
demand and the most ready market.
While we have numerous other crops
which cannot be excelled in quality
or flavor, it has been only by bend
ing the efforts of all for the time
being to the production of Hearts of
Gold melons in a quantity sufficient
to render advantageous marketing
possible that the industry has been
established here on a sound footing
and has become of sufficient mag
nitude to promote real prosperity in
this valley. Where there have been
hundreds of acres planted to melons
this year, next season will see thou
sands of acres producing this deli
eious food. and 1t requires no stretch
of Imagination to foresee the canta-
taloupe industry on the Newlands
project as one of the leading indus
tries of the state but a few years
hence"
Mr. Haight further pointed out
that other agricultural sections Of
the state might well profit by Fall
Ions experience, emphasizing the
fact that every community should
first give attention to the develop
ment of a product OF exceptional
merit or one not readily raised else
where. and then cooperate in the
growing and marketing of that prod
uct to the end that such demand
may be created for 1t as cannot be
supplied elsewhere.