The commonwealth., 1922-09-01
MERCHANTS INVITE
THEIR OUT OF OWN
BUSINESS FE2T:JT)S
Retail Stores are Expecting
Large Patronage from Ru-
raj Visitors.
UNSELFISH STAND
is COMMENDABLE
"Buy at Home" Is Slogan os
Houses That Offer Induce
.ments to all Purchasers.

Norfolk's business houses are
planning Il cordial welcome for the
out of town visitors who will attend
the Fair and many Of whom will st
tend to their Fall shopping and buy
ing at the same time. There has
been no concerted action looking to-
ward any reception Of nearby friends t
and eighbors-on the part OF the /
4 #merchants-but the individual stores
and wholesale concerns Of linpor-
tance are ready to extend :; vel
come and proper courteSles.
While. as business men. the mer-
chants of Virginia : big seaport town
are ever willing TO increase the vol
umc Of business they do not coun-
sci indiscriminate buying in Norfolk
Just because it is a larger city tha2
the .home" town. Their efforts. in
that patronage which Of necessity
must go 10 some larger place or 10
a mail order house. Their advice
practically is-,'buy What YOU can III
home, buy the rest in Norfolk
Staple articles especially those
sold at 4 uniform price, can inst as
well be purchased ut he purchaser $
home Other articles. some OF them
Of 4 staple variety. cannot b Sc
cured except by sending away for
| them. Even in things, such as cloth
| ine Judgment should be used For
1 n
| PIE than women's clothing Women
/ desire large variety from which &c
choose. Every woman likes 10 have
the very latest IDEAS and 10 make
| her selection from q visit 10 several
stores. All Of this. Of course re
and IN rural districts.
| 1t is a good idea to buy at home
as far as is possible. Norfolk mar
chants-in 4 spirit OF fairness asl
that the other purchases be made il
] their city and they offer a wide va
riety Of choice at lowest prices il
order to secure that patronage.
Norfolk's retail merchants are be
ginning 10 appreciate the opportun
tiles offered by the big agricultural
- and industrial fair that has becom
an institution Of inter state impor
I tance. At first the merchants CAV
it but passing attention but when tn
| first fair was presented and 2OOO
persons thronged through the gate
on the opening day the merchant
| could not help but pay heed.
When the second fair came aroun
| and $4,000 visitors. according to Il
statistics furnished by the railroad
came into Norfolk by train alon
during fair week. the merchant
could not but take note of the va
number Of visitors.
Now comes the third annual f;i
bigger and better than ever. with g.
cursions running even from far aw<
Danville. on the opening day a
with every trunk line running in
Norfolk offering Inducements in Il
way of special rates. during fl
week
This means a multitude from Eas
ern North Carolina, Tidewatcr Vi
ginia and the Eastern Shore and t
Southwest, over the NirgiGian. t
Norfolk and Western, the Ches
peake and Ohio. the Seaboard !
Line, the Atlantic Coast Line, t
Norfolk-Southern, the Southern a
the Pennsylvania system.
Everyone of these roads is coo
Grating in Interesting the neOnla
the cities and towns through VIII
they pass and the country they t
with their lines. Not only with 81
cial excursion rates during f
week but with literature tiat '
attract them to Norfolk