The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1922-07-18
New Folder Added to the Already
Modern Mechanical Department Of
The Avalanche Publishing Company

The Avalanche Publishing Com
pany is taking It's place among the
really big publishers of West Texas,
and has for many years held It's own
with West Texas competition, and
we are glad to announce 10 our
friends and patrons that the grow
ing age has not been passed by this
company by any means.
Only few months ago a Kelly
automatic cylinder press was adj
ded to the equipment, and in spite
Of the fact that the management
was severely criticized by West Tex
as publishers for using such poor
judgment in purchasing expensive
machinery that was too big for this
section, that press has been a sue
cess from every angle, and its con-
slant purring is certainly music 10
the ears Of the owners, but like ev-
erything else that grows, pound
added to one portion of the body
necessitates similar weights on
another portion, and last week we
received Liberty folder, which Is
especially adapted TO all kinds Of
book and folder work, enabling US
TO turn out high class work nj
remarkable rate. The main work
this folder will be used for is fold
ing the Plains Agricultural Journal,
which is printed in this office.
The writer has not been with the
Avalanche force but a few months,
and we feel that there should be
no timidity on our part IN saying
a few things complimentary 90 the
management, insomuch as there is
not an institution in all West Texas
that has made as rapid growth or
taken more conspicuous place IN
the development Of this country
than has the Avalanche Publishing
Company, and If nothing happens,
and the Managing Editor viii leave
his red pencil Of this article, we
viii do a little tootin' Of the old
horn.
W. c. Edwards is foreman Of the
mechanical department. and the en-
thusiasm with which each additional
piece Of machinery is unpacked IN
that department is good TO be ac-
quainted with, and Ed" ne he is
better known by the force, has spent
seven years in this shop, during
which time no money or effort has
been spared in working up one of
the most efficient organizations in
that department, specialist on
every set Of machines and in the
different branches Of the work has
been employed. and the management
has found the force capable Of
carrying on the work in a manner
that reflects well upon the company.
The very latest type Of machinery
is used, and at this time the me-
chanical depart mcnt Is mas Of
machines capable OF meeting the
demands placed upon US by the lar
gest business concerns IN West Tex
as, and by the fact that this COM
pany has been reorganized, with or
ders that have heretofore been sent
away from West Texas is evidence
Of the value Of keeping little
ahead OF the times.
Remember that II It is printing,
the Avalanche force IS able and
ready to serve yoe, and the volume
Of business done 4 this office makes
the machinery a good investment,
and you can get your printing work
done in Lubbock by experienced
mechanics and at the same price the
larger city offices can offer, and in
many instances AT a great saving.
We kinder like to say something
about this shop once in while that
everybody can know how we feel
about il, and when we become 50
dormant as TO be unappreciative Of
the progressiveness shown by the
management in making this one
Of the most convenient and comfort
able places to work in the state, we
will get of the pay roll
Printing makes business what il
ought to be.
ate oa