Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-08
American Woman Has
Reputation of Being
Best Dressed in World
Copyright. 1922. by Newspaper Feature Sc

THE opinions of Paul Poiret not
w~ithstanding, the American woman is
still maintaining her reputation as the
best dressed oma in the world" as
serted David n. Mosessohn, executive
director of the Associated Dress Indus
tries of America. American style
shops far exceed in number and char
acter the style shops of Paris. Amer
lea is not three years behind the times
when it comes to style and fashion
American designers are not all mere
machines for copying creations of 9th
ers. The American woman is not slow
to adopt new style ideas.
Conceded, Paris is the style enter
of the world. Then stop to consider
What do these styles represent? They
are the product of inspiration, accord
ing 10 the accepted idea. They are the
product of careful study and historical
research into the dress periods, the de-
signs of representative national archi-
lecture for centuries back. They arc
the product of reclaimed textile de-
signs and COlorings made by every
tribe and every sect and every nation
from the days of the uncivilized down
through the ages to the days of civil
ization. They are the product of ma
ture study, of the clouds, the foliage
and atmospherical influences. The
result of this sort of background must
be beautiful. 1t must be artistic. II
must be attractive to the eye when ap-
piled to the form of woman. We do
not dispute that Paris leads in the Gre
alton of styles.
Paul Poiret's idea of a we'll dressed
woman may honestly center down to
~ IT-A..l D. \
must narrow his vision to the ultra
fashionable and the demi-monde. to the
exclusion of the average woman and
miss, who still adheres more to the
peasant type of clothing, and the girl
in the city who appears in working
clothes befitting her position.
In America. practically every WON
an and girl is dressed in the latest
fashion. The quality of the merchan-
disc may very with the ability Of the
garment costs $15 or $500 it has the
touch of late style which cannot be
denied.
And the styles are adopted here ms
fast as they become recognized in the
French capital. The manufacturers
Of women's wearing apparel are either
represented in Paris by commission
aires or they go to Paris two TO four
times Il year for the latest offerings
of the recognized style creators. The
leading retail establishments of the
country SEND their buyers to Paris fire.
quently to purchase the newest models
which are sold in the stores here at
high prices. In general. however, these
models are used for reproduction pur-
poses. Seldom are they reproduced
just as they are designed, because in
the majority of instances the STYLES
which fit the French woman would not
The women in this country are more
stately. They require more technically
tailored garments. And so the designer
here takes the French idea and modi-
fies the lines and possibly the drape
in a way which becomes the American
woman who will wear them. The out
standing style element, however. is not
altered. Why, even in the style cen.
ters in Paris, at the races, the opera
etc, the American woman far out
shines the French woman in the mat
ter of dress. 1t Is decidedly notice
able. English costumers who have been
accustomed to visit Paris only, for the
the purpose of obtaining their STYLES
have visited this country in recent
months TO purchase strictly American
models. English women have com
mented so freely upon the fact that
our women are the best dressed wom-
en- who visit the English cities that
their retailers have come TO New York
for strictly American models to com
pete with the French merchandise"