The Lakeland evening telegram., 1922-04-21
AS Others See 1t
COMPARISON OF QUALITY OF TWO
STATES PRODUCTS
Jacksonville Metropolis.)

NJdckSOnNllle MeuOpOnS.J
The orange growers of California have long
since learned the lesson that the proper kind OF
advertising returns large dividends, but the cit
rue fruit growers OF the west coast just
being rudey awakened to the fact that if results
from advertising stick their statements must be
based on fact In ether words, Misrepresentation
may be found profitable for a while but it
not be lasting Californias extensive advertising
has doubt popuarized the orange immensely.
Florida has contributed share to the ever in
creasing popularity of the orange Calfornias
"sunkissed" orange has proved a good trade
mark, but Floridas "sealedsweet" is beginning to
crowd it out Both trade marks are fitting in
deed. The California orange is only "sunkissed'
That is about all one can say of it. That is the
one and only asset of the California orange, for
it lacks almost entirely the rich sweetneas sealed
in the Florida orange, which also has been sun
kissed" Its juice content. aside from its flavor,
is merely fraction of that in the Florida orange.
The public is getting wise to the difference
rapidly. Florida3 advertising has been based
solely upon the qualities of the Florida product,
without the semblance of criticism or comparison
with the California product
But hear what the Ohio State Journal of Co
lumbus, Ohio, "a thoroughly disinterested party,
has to say as the result Of entirely neutral
states:
What is the matter with California, that she
cannot put any juice into her oranges? This is
the taiend of the Florida orange season and yet
two Florida oranges will fill ordinary tumbler
full of juice. 1t takes from four to seven Cali
fornia oranges, at 60 or 20 cents Dozen to ac-
compsh the same feat, and even then the flavor
is not particularly good Seventy, 60,
cents dozen for California oranges is money
under false pretenses. We might well buy
avocadoes and at least protect ourself against
disappointment by not expecting anything.
I'VE are serious about this matter. What really
is the matter with the California orange? Is it
picked too green, in order that it may make the
long journey east without actual disntegration?
Or is it some flaw in the transportation facilities,
something else to blame the railroads? Os
is it that California sends all her edible oranges
through to New York, undery the grossly mis-
taken impression that Ohio and other way sta
tions are less important less entitled to even
handed justice under the Stars and Stripes, less
determined and ready to insist upon their con-
stituonal right to the pursuit of happiness? Per-
last another week but if at the expiration of that
time we have not received satisfactory explana-
ton from Hiram Johnson of the present low
tate of the California orange, humble apology
for the past and the present and convincing
promise of immediate and sweeping reform, we
shall unlimber our heaviest guns and prove be-
yond the possibility OF cav or the peradventure
OF doubt that the full. damning responsibility
rests with the California climate and that there
fore there is no hope"