The Washington herald., 1922-06-11
APPARATUS AVAILABLE IS INSISTENT DEMAND OF PUBLIC

sionsliy.
Z 1T is clear. think. that since
all OF these stations are on the
same wave .ength. $50 meters. that
there II bound 10 be confusion and
that government regulation OF
wave-iensths Is positively neces-
sary TO regain the service Of radio
broadessting. This control Of the
use Of radio would probably be IN
the hands OF the Department OF
Commerce. which is now giving
careful considersation TO the gem
erai subject and there Is now re-
commended band OF wave-lenrths
from sz5 to o3s for radio broadcast-
Ing for the purpose Of avoiding en-
periences OF recent months Of three
and four stations broadcasttnr si-
muitaneously. Due TO some Of the
powerful sending stations even
Chicago. Newark, Pittsburgh ana
Detroit clash in broadcastIng,
Advertising by Radio.
However as all Of this may be
let US come to the real subject Of
advertising by radio. Can n be
done and should Il be doneg AL
ready the conference that has been
IN session in Washington TO con-
slider the proper regulation of radio
brosdcasting has disapproved of sd !
vertising by radio. II is perfectly
natural that this ruling should be
made at this time because IL adver-
tising were permitted IL goes with
out saying that all the good work
that has been done in giving VAL
uable information and pleasant en-
tertainment for the people would
be destroyed. This action of the
committee is. at this time very nee
essary and those who have been
enjoying the radiOphone service
viii surely appreciate the necessity
for action.
I'VE must give Consideration to
whether the public will wish ad-
vertising to come to them through
the agency OF radio broadcasting.
Remember that this advertising will
go right into the home.
Invading Home.
1T is invading the place where
the family life is enjoying the full
benefits OF privacy and detachment
from business cares. True, the tele-
phones is invading IL TO some ex-
tent, but this interruption is caused
by someone known to the family.
ano therefore, has direct and. inti-
mate value. However. the broad
casting to thousands Of homes ad-
Vertising Information concerning.
say: things for women and things
Tor men" probably the butcher with
his meats; the t-aker with his
bread; the tailor with his clothes.
ana the grocer with his crackers
ana cheese. What kind Of a home
VIII 1t be, anyhow? You may say
you can turn IL on at will and turn
IL on when you want. hut after all
who will want to- How valuable
VIII be the media and will the pub-
lie support IT? Personally, I do not
think they will support it,
People RevoIted.
In our own case. at the begin
ning of our broadcasting work we
mentioned for a short time our
heating appliances and those things
which generally appeal TO the pub
lie. We very soon found out that
the people revolted at this sort OF
thing They felt that we were
cheapening something that was well
worth while. This came to us so
practically and So forcibly that We
quickly dropped IL and we have not
been advertising anything. not even
our radio apparatus. in connection
with our broadcasting work.
give as my opinion that ad-
Vertising must be inoffensiye TO the
puollc. and any ADVERTISING thar
enters the home would be welcome.
~ IL Is In any sense an intruder IL
rs failure just as an agent at the
door is turned away IL his appear-
ance or manner is objectionsble.
80. generally speaking. radiophone
advertising would be distastefuI"