New-York tribune., 1922-12-23
t,ra,ly Increased Business
Not To Be Shared by All
in Trade; Price To Be the
principal BuyingInceniive
..-,.f D1,rsleA 70 TAe Trlbsss

......i ps.,aieA 70 TAs Tribsss
,rTRoIT. pee. 22.--ln upite Of the
,,s,s of erestly Increased business
- sutOmotlve industry In 1928,
q hardly a possibility that this
1880 kassnsss win BE- shared pro
@,iSnstely BY all manufacturing
r,,lss. on the contrary. Il iS al
certainty that tncro will be a
.;-ration OF the centralization OF
go In fewer lines and that the
49, companies viii be hard set 20
/. ~ - NE small part Of the busl-
- skey have been enjoying.
rrincipai incentive 70 buying Is
~. 80 hi this particular the larger
..,5ss Will have the small COM
.ks a. a disadvantage they cannot
-,A,y uSot 10 overcome this the
rov eorspenles have 70 90 IN Tor
.-..isiisstioT of design and eppoint-
.tsf "a rest upon these added Tea
-. 49, a. .roduce sufficient amount OF
sl.s.-. ia carry them through. Al
.s * Der cent % manufacturers
me- - ,lygoelinQ for the 10 10 20
psr cent Of toe ouslhess '""' '"' ''t
r,nufscturers DO not get
:, shs face Of this Il appears that
80. Iii be a considerable wedding
80 Al companies and perhaps NUM-
- ~ cancellations that will make
'-...rfart ron1panieB of several now
..l5f,e enlv uninpOrtant positions.
~ sSpnlv of good dealers available
<nt.r IL seem certain that many OF
a. smaiier companies must unite theit
f.tcrests n they are 10 get the distri-
S.'slen that IS vital 70 them. That
49, VII Be a number Of these eOnsol-
Nstions IN 1928 is practically certain.
sAu eonrHnies now are in the midst
= prspsratlons for the annual shows
E%eT York and Chicago. TheSe will
Is srOng the most important that the
ladustry has known, and the success
~ many companies will hinge upon
~ amount Of popularity they are able
. swiaT then. Cars VIII be shown In
.<sattrl variety than IN the recent
asWs. and the smaller companies Will
.,ke a distinctive bid TO breaf Up the
Vrd toward standardized production
Aish has been steadily turning the
EsiEess over to q limited group Of
tnuiaeturers.
4.Ths copper-colored car Of the
4suoist line In the General Motors
+,up Will be shown for the first time
~ promises 10 be a center Of interest
. slose followers Of the industry at
g,w York viii also see for the FIRST
~ \ complete line Of skies in the
uOo0 price feld Last year only one
~ IN this class was shown and re-
,,ved little attention, because q six
.,llsder car At $1,000 OF less was hard
II rerurded as possible then. At the
,,ning shows there will be AT least
m dozen we'll known companies ex-
iAlting skies In this class, and almost
rssry manufacturer Of skies who for
,srly built in the S1,5O0 70 $1,000 class
nclusively will be found exhibiting
Eltionaf models priced close 70 the
ng00 mark .....
Whereas the year 1921 FIRST brought
4 the low priced enelosedtype cars,
h year 1922 has been principally
tsted for the development Of the low
nced SKIES. The coming year will see
lfther developments in both Of these
md Ht this writing 10 appears that the
rear will also be marked BY develop
Efntg in. the air-cooled field.
Conditions IN the body-rnaking held
ug faf from satisfactory and there is
Z fseiing here that there is a vide open
fsl for the orgaaization of at least
sm more big company and perhaps
FeYal. Body makingi Is centered now
! too few hands 70 permit Of much
nrislon in product and there are a
umber Of large manufacturing car
; napshies who Are placed practically In
position Of taking what they can get
rom the controlled body companies or
uyiRg from hand 10 mouth from the
nall Independent body companies. This
hnation- Is far from satisfactory.
9oSt parts companies are already
Eied-up with orders which will carry
hem well into 1923 and In some cases
,netically the entire manufacturing
poduetion for the year is filed out.
plrts makers are far from satisfied
Fith their position in the industry,
AeweTer, and are on the offensive TO
aake their business more profitable
md more secure. The Capitalization