The Hood River glacier. (Hood River, Or.) 1889-1933, 1922-06-15
DAVIDSON HEADS
BIG EXPORT CONCERN

Pretentious plans for the direct
water export Of Northwestern apples
were announced last week by II. r..
Davidson, who for the past year has
been devoting the larger share OF his
time to reestabilshing the Oregon Can
ming Co. MIR. Davidson, one OF the
first Northwestern apple shippers, hav-
ing entered the game when Hood River
was entering the commercial apple
field, and who was president OF the
North Pacific Fruit Distributors, later
opening an export Office of his own in
New York City, associated with J. M.
Ferguson, of Yakima, and Edwin
Smith, of Wenatchee. has formed the
| Fruit Exports Corporation. Mr.. Dav-
| idson will be president of the new
organization and will have offices in
Portland. Mr.. Ferguson, who will
open a Seattle Office, will have a
branch in Yakima. Mr.. Davidson's
interests will operate local branch.
The Wenatehee branch will be in
charge of Mr.. Smith. who for several
years has headed the Wenatchee TRAFFIC
Association.
The organizers. all experienced in
the export of apples. Mr.. Ferguson
having been shipping to England from
the big Washington district for the
past 10 years, expect to handle export
boxed apples in blocks of such size
that they will be able to secure a
better freight rate than has prevailed
in the past.
"Our heavy shipments" said Mr..
Davidson, "will induce shipping inter-
ests to lower rates, which heretofore
have been too high. Furthermore we
will open a London Office. We have
several men under consideration. Our
manager there will be man who is
already established in the British Isles
trade and who knows the methods of
distribution abroad. We expect to
handle the apples in quantities that
will enable us to eliminate many ex-
penses that have heretofore character
lied export shipments. Formerly ex
ports have been largely handled by
Atlantic Coast marketers. who have |
shipped for the most part in small lots.
Our plans call for a stabilization of
the distribution on basis in cOmpar-
ison with the heavy distribution made
through domestic markets every year.
We believe that our plans will work
toward an economy for the Northwest
ern export tonnage, which as every |
one versed in conditions knows, reaches
a considerable percentage of our crop.
The company will unity foreign mar
keting facilities and bring about
better coordination of shipments from
the various sections of the Northwest
to European markets. A more intel
ligent distribution will result, and con-
market conditions will be
healthier and more stable.
The new organization, Mr.. Davidson
says, has resulted from deliberation of
more than year. The local grower
and shipper has made several trips
abroad studying apple market condi-
tions. Mr.. Smith was in Europe |. last
Mr.. Ferguson will leave
soon for England to establish the Lon
don Office.
1t is anticipated that the activities !,
Of the newly launched concern, which
is Incorporated under the laws of
Washington, will be feature of the
Apple Shippers Associa-
ton at Seattle in July. Mr.. Davidson
states that the, company is expecting
a minimum Of 600 carloads of export
apples from the Northwestern districts
The coming fall. 1t will operate in all
shipping communities of the
.WO states III