The Manning times. [volume] (Manning, Clarendon County, S.C.) 1884-current, 1922-06-21
DODGE BROTHERS
BUILD NEW COUPE
Closed Car For Business Men Is Dis
tinct Achievement In AutOmo-
tive Field.
First With All Steel Body-Othcr
Cars Have New Body Design.


Behind the simple phrascology of an
announcement which Dodge Brothers,
Detroit automobile manufacturers,
are publishing today in every import,
ant city and town in America, lies the
story Of a new achievement in automo-
bile development. "Dodge Brothers
announce business coupe; conserva-
tive in the body design Of all other
types" the advertisement reads.
The business coupe is the first 4.
steel closed car ever marketed N
this respect it takes new and dis
tinct place in automotive history, for
it involves an entirely unique principle
OF coupe body construction. The steel
body not only practically eliminates
the problem of limited production,
due to the tedious and costly individ-
ual workmanship required on wood
bodies, but also enables the manufac-
turers to give the coupe the same lus-
trous baked enamel finish which has
already contributed so much to the
reputation Of Dodge Brothers opcn
cars. This process in itself will also
facilitate quantity production, as an
enormous amount of time was con-
sumed heretofore in applying the nu-
mcrous coats of paint required on
wood.
Naturally, these are important fac
tors in the determination of the sell
ing price, resulting in economies
which Dodge Brothers are passing di-
rectly to the purchaser. "Wood is
practically eliminated from the con-
struction of this car" said Harvin
Motor Co., the local dealer. Gwen
the framework and panels are of steel
and the natural result is lighter,
quieter and more durable car. Steel
prolongs life and reduces the possib-
liity of squeaks and rattlcs.
"The business men Of America have
been expecting such coupe and
Dodge Brothers have biven it to
them.
at is in reality coupe at roads
ter price. While it is easily attrac-
tive enough for any use, it is par
ticularly designed for the business
man-who needs the comfort and pro-
lection of closed car in his work,
but who can easily get along with
out a few Of the luXuries which, in
the past, have made the closed car
so expensive. The business coupe is
built inside and out to withstand the
wear and tear of every day use-and
yet it retains the same lightness and
beauty Of line which everyone is ac-
customcd to look for in Dodge Bro
theirs closed cars. 1t lacks only what
might term the depreciation labli-
ties of the more expensive coupe. 1t
IS upholstered in genuine leather, has
a wide, comfortable straight seat, is
equipped with cord tires, heater, dome
light, windshield cleaner and adjust
ncnts for raising ard lowering win
lows. The doors arc unusually wide
and are fitted with new easy closing
falc locks. There is more than the
usual 3mount Of leg room and con-
'cnlcnt and spacious luggage conf
arc provided. Doctors, real
state men arni statesmen Of AFT Kinds
%iil Gnd it lust the car they need. We
already have good Indications of a
tremendous demand
"1hc change II design irf the othcri
Dodge Brothers cars indicates that
while Dodge Erothcrs have always
ldhcrcd closely to the practical they
ne also progressive and abreast CT
he time. II is Dodge Rrothurs policy
o make improvements year feftcr
.ftcr year and month after month
md this is Simply another step for
ward" ADV.