The New York herald., 1922-08-27
NEW PEERLESS
AN AR1STOCRAY
Attracts Wide Attention at
! Its First Showing on
4 Automobile Row.

\ The new Peerless, latest achievement
bf r. H. Collins and his associates. was
shown to New Workers for the first time
on Thursday, and made an instant hit.
As was to be expected. the car is q beau-
tiful thing to look at and fascinating
thing to drive. 1t bears no resemblance
20 the old Peerless. and will easily out
perform its predecessor. With a sure
and deft touch President Collins has pro-
duced an aristocrat.
1t was entirely fitting that a new
Peerless should be presented at this
time because new men are now at the
holm OF the Van Cortlandt Vehicle Cor
pcration. the metropolitan distributors.
The organization promises to be one Of
tho livest in automobile row. and it Is
certain that the fine product will get the
backing and drive it deserves.
When the doors of the big salesroom
were thrown open Thursday the people
began to flock In, and it was the opinion
of everybody that Mr.. Collins had done
an exceptional piece of work. All day
Friday and yesterday the place was
filled with hundreds of old Peerless
owners and prospective buyers. and the
sales force was kept mighty busy taking
orders and answering a multitude Of
questions.
j. A. Clark, the new vice-president of
the local corporation, was the happiest
man on Broadway. And not far behind
MIN was w. r. Chandler the new sales
manager. Clark has been a Peerless
man for seventeen years, except for a
short period when he was sales manager
Tor tho Carl III. Page Company, which
formerly handled Mitchell and Chalmers
cars Next to selling cars, Clark prob
aoiy knows best the gentle art of friend
ship.
In appointing Chandler sales manager.
Clark picked an experienced merchan-
uiser and good golfer, which isn't
pao combination these days. Chandler
was once manager of the old Flanders
Electric Motor Company, then vice.
president and general manager of the
Hoit-Chandler Company and finally gem
erai manager of the Hayes-Diefenderfe
company. He has been connected with
the automobile industry for twelve
Years.
These men head an organization which
mas been kept intact for six years and ,s
saturated with Peerless ideas and ideals
~. H. Fagnan. the superintendent of SER
vice, has been with the Peerleses inter
ests Tor fourteen years. and Frank ZitteI.
secretary and auditor. has been a Pee-
less man for twelve years. Other VET
Grams OF the organization are James Me-
ilernan, cashier and Charles G. Percival.
FNAoeAOh dilQ advertising man.
aged.
SO much for the setting for the new
car. Now let us consider carefully the
car Itself AT first glance it is apparent
10 tne observer that 1t Is an entirely diff
ferent design than formerly, that II IS
longer and lower, and that the wheels
are smaller and the tires larger
Details of body beauty quickly assert
themselves, and the eye is pleased to
note the flowing, graceful lines and
curves, the nickeled drum type head
lamps. nickeled radiator of new design.
new enameled emblem portraying a
golden eagle. rampant on a field of green
and the combination tail lamp and elec.
trio rear signal. which is also nicI<eled.
A closer inspection reveals niceties of
equipment and appointment quite In
keeping with the work of one OF Amer
tca's foremost manufacturers of eight
cylinder cars. At the instrument board
there is particularly effective grouping
of the various units, which are enclosed
in three symmetrical ovals two of which