The sea coast echo. [volume] (Bay Saint Louis, Miss.) 1892-current, 1922-07-29
THEATRE SOLD TO
sAENGER COMPANY.
Negotiations For Sale of Property
Successfully Concluded in
New Orleans.

Gulfport, Miss. July 25.-Ander-
sons Theatre changed hands today,
the ownership Of that popular play
house having been acquired by the
Saenger Amusement Company. Mr..
Anderson did not state the amount
of the purchase price, but said that 1t
was entirely satisfactory to himself.
Negotiations for sale of the property
were opened several days ago and
were successfully concluded in New
Orleans, headquarters fo rthe Saen-
ger Company. Anderson's Theatre
was thrown open to the public just
day or two before Christmas of last
year and met with instant popularity,
and the patronage since has been of
satisfactory nature. While few
of Mr.. Anderson's close friends knew
that deal was pending for the sale
of the house, the news of its acquisi-
ton by the Saenger people will prove
quite surprise. The sale of the
theatre, Mr. Anderson states, was
prompted by his mercantile interests,
which require his undivided atten-
ton.
J. H. Saenger, head of the Saenger
Amusement Company, and W. H.
Gueringer, assistant general mana
ger at New Orleans, came to Gulf
port this morning to inspect the new
theatre as we'll as to make a general
survey of the community. When seen
by Herald representative, Mr.
Saenger spoke without reserve. eve
like the whole Mississippi Coast, as is
kshown by our investments. We own
two theatres in Gulfport, two in BIZ
loxi and our recreational home for
the employees all over our circuit is
at Bay St. Louis. The latter place is
one of the pet hobbies of the Saenger
Amusement Company, for it is here
that every employe of the company
comes once year fo rhis vacation
period"
This recreational house, Mr.. Saen-
ger added, meant a big boosting for
the Coast, as it kept the Coast in the
minds of a large number of employees
scattered in FIVE States.
In reply to question, he said there
would be no change in the policy of
Anderson's Theatre, at least not for
| the present. 1t will be run as high
class house, where some of the best
pictures will be shown. Mr.. Under
wood, manager of the Strand, will
also have the management of the new
place. Between the two houses, Mr..
Saenger stated that GulfpOrt will be
given whatever pictures are brought
to New Orleans, and that means the
best pictures produced.
The Saenger Amusement Company
operates about seventy-fve theatres
in Louisiana, Mississippi, Arkansas,
Texas and Florida. New houses are
under construction or are being
planned in the following cities:
Shreveport, Texarkana, Pensacola,
Alexandria and New Orleans. In the
last named city the plan is to erect
the third largest theatre in the Unit
ed States with a seating capacity of
1000 people. All of the houses in
the other cities named will be COM
bination ones for pictures and road
shows and will be modern and no eX-
penses will be spared to make them a
credit to the communities in which
they will be built. The house at Pen
sacola, which has been under con-
struction for some time, but which
has been delayed for one reason and
another, will have a seating capacity
of 1000.
eve come here as boosters" said
Mr.. Saenger. I'VE are vitally inter
ested in the community and the whole
Mississippi oCast and we want to CO.
operate in whatever is done of a de-
velopment nature. We want the pub
lie to know that our company will al
ways be ready to do it's part"
Both Mr.. Saenger and Mr.. Guer-
niger expressed pleasure over the ac-
quirement Of Anderson's Theatre and
said they wished to assure the public
that nothing would be done to cause
the public any regrets. They said
the theatre would be operated on
lines which would give perfect salts
foo+ion