The Washington herald., 1922-06-04
REPORTS INDICATE
new ERA FOR CAR
MAKERS In NATION
Days of 1919 Rivalled by
Various Factory Pro-
duction Figures.
MANY SET RECORD
One Company Organizes
Motor Branch Concern
In England.
MANY SET RECORD

From all quarters In the automo-
tive world come reports indicating
Enthusiastically that a period Of
business prosperity for the motor
car industry has come. Automobile
men have been cautious about pro-
claiming the arrival Of better con-
ditions. preferring to be sure that
the seeming good times would prove
a reality.
But as week has followed week
ana factory after factory has an
nounced production figures rivalling
those Of the balmy days Of 1919. and
as retail company after company
mas seen its sales increase and felt
a strengthening OF demand. leaders
In the industry are ready to assert
that a better era has arrived
The Ford company expects its
May sales and production to set a
new record in the history of the
company. Fordson tractors are
meeting a much greater demand
than at any time in the last two
years. The Dodge factory is work
ing to capacity. and a British
branch Of the organization is be-
ing organized.
The General Motors Company,
manufacturers OF Chevrolets, Oak
lands, Bucks. Cadillacs, G. NJ. c.
trucks. and others reports top notch
production in all lines. expansion
OF the business OF the company in
Canada. and a steadily increasing
export business
The Gardner and Moon factories,
located at St. Louis. report market
conditions vastly improved in the
Mississippi valley. the trade to
which these two companies expect
to cater especially.
Flourishing newcomers in the
auto field also bear evidence OF i'm
proving conditions. The rise Of the
Durant within a few months time
has been something remarkable.
Progress made by the New Earl
car. made by the same frm that
turns out the Briscoe. speaks we'll
for the car, and is a clear indica-
tion of the improved conditions.
Automobile men are proud that
they are leading the way out OF
the nationwide business depression,
for they believe their accomplish
ment will make II all the easier for
all other Industries to find their
way out OF the slough of despond.
More autos made and sold mean
more iron and steel consumed. more
workmen employed. more mines and
mills kept in operation.
In fact prosperity in the automo-
tive industry will start a cycle of
activity that should extend eventu-
ally to every line of business in the
country, according to auto men.
They are hoping II will at least,
and IL such Is the case they be-
lieve leaders in the industry should
be credited with the foresight and
the ability necessary to the max
ing Of readjustments which started
the wheels of business revolving
once again.
The automobile business in Wash
ington has been in the van in the
return to better conditions. Men
who were in hard straits six
months or a year ago are back in
the game for all they are worth. In
a round of the auto establishments
made last week not a proprietor but
expressed himself as greatly pleased
with present conditions, especially
as compared to those of a few
months ago. and entirely optimis-
tic as to the future.
The automobile industry in Wash
ington has seen many changes IN
the last two years. Firms have been
reorganized. some have changed
the lines OF cars handled, many
have moved into new locations, and
some few have gone out of business
altogether. And yet many Of the
old standby firms are doing bus
mess under the same management,
with the same line of cars and in
the same locations as in years past,
having veathered all adversities
and proud OF the cars which they
have stood by.
New lines are being taken on. ad-
vertisinK and selling campaigns are
being inaugurated. optimism is in
the air so far as the auto man is
concerned as he hopes everybody
else will soon feel as much like
sp,;lfn0 as he doAs