davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1922-11-11
ADVERTISING

daily paper which occasionally to the editor
a desk carries nailed to the masthead the legend Ao
vertising is not an expense but investment.
This is literally true Not all advertising yields the
for there are good investments and poor IN
estnens but advertising fundamentally part of the
equipment of business and 1t responds to the same WIS
dom and careful attention which brings results IN other de-
partments.
Stores carry sugar and flour they sell confection
cry There is flour advertising and there is candy adver-
tising Newspaper advertising is the staple sort
Those who know most about advertising the ones
who had most do with it. they are they who have
most of it. Among all such newspaper advertising Is
regarded the foundation of all business success
Among the largest patrons of Press advertising col
umns are the Los Angeles daily newspapers. If stop
70 think of it. il is long hard pull for Los Angeles
paper to get results of threequarter advertise
nents commodity which is pedded at 1Oc copy yet
Los Angeles papers are pleased with results and use more
and more advertising Again Chicago and New York
papers the Los Angeles newspapers The mag
aznes the largest of newspaper advertising
used to be thought magazine advertising the qua
y of all advertising. Now magazine advertising rests
upon newspaper advertising.
For local business there is impressive
exhibit than the of so-caed foreign advertising
carried by Imperial Valley Press The professional ad
vertlsng agency checks results with the utmost precision
business There must be return for every IN
Every month shows an increase in the patronage
Press advertising columns by those away from Imperial
who interest in further than the dol
lars that their advertising space brings to them
Any Imperial Valley business check Press
results local dealer IN second hand furniture adverted
siding McKs bridge spent SOC and sold $500 worth OF
stuff lying about the ranch not in dozen replies to
a Csc advertisement is not uncommon.
This editorial written merely to boost product
which have for SALE AS such would be wholly selfish
and would not justified in this place. 1t is written to
awaken Imperial Valley business interests to the presence
the important lever for lifting business 1t is writ
ten the spirit that have urged Imperial Valley
farmers make of fertilizers to stimulate production.
Advertising fegilizes business. Advertising oper-
ates upon the mind and mind is the beginning of
all activity. Nothing starts until it is mentally
ceived
The Press has spent a fortune to produce I'M
PERIAL VALLEY advertising medium 1t has succeeded.
offers such today The Press touches
Imperial County To every home that it visits carries
message of cheer and optimism and constructiveness.
The Press is good to take.
The Press here and available Advertising needed
to put kick business. Perhaps the important
thing of all to el" the merchant himself to the propos
opportunity is HERE This good place to be.
There is better place. There is place where pros
poets are brighter. BUSINESS is GOOD.
Imperial Valley press., 1922-11-11
TEN YEARS AGO
NoVamber IL. 1912

Schools fill up at such a rapid rate
that the management finds difficulty
in securing rooms for the overflow.
Several buildings about town have
been temporarily rented. for the pur-
pose. The Baptist church is the last
to be secucrd for the purpose Of tax
ing care of the overflow in the second
grade. A new grammar school building
for FL Centre is an imperative nee
essity.
Deposits in III Centre National Bank
reach 100000 and TIE president, +,
b. Fuller says that the banks of this
county are capable of handling all OF
the business of this valley.
Imperial Valley press., 1922-11-11

The dog held out a paw politely,
lmurmuring: IA
"a dime, ten cents, two jitneys--
merely to have you try it. Once used
always used. This will stop tho baby
from crying-'
"But we have no baby hcrel' ex-
claimed Uncle Wiggily. ~
"Get Que then! Get one!o laughed
the Dog. every house should have a
baby, and with this article---',
"Of course, Baby Bunty comes over
once in while, :" said Uncle Wiggily,
not wanting the Dog to get started on
his talk again, "but she ism 7 exactly
a baby and--'' ;
:. "This little article will take the
place Of a tooth brush, aud at the same
time will turn the clothes wringer on
Mondays, or on Tuesdays If your wife
washes that day. went son the Dog.
And thcn-----''
But have no wifel', interrupted
Uncle Wiggily. ~ live here with
Nurse Jane, my muskrat lady house.
keeper, and t.,s 8tsu
"Well, you re not going to live with
her much longerl'' broken in a harsh
and unpleasant voice. and there stood
the Bob Cat, the tassels on !, his ears
quivering and his lips drawn back in a
|snarl. -. sa {
:" Is this u. friend Of yours, Uncle
.Wiggily?' asked the Peddler Dog,
taking from his pack another object
wrapped in pink tissue paper.
q" Well, no, not exactly d friend, =
lsaid the bunny gcptIem,I'l. Z, He is-- I
/" No matter, broke, In the Dog. II
am, my fricnd," he said to the Bob
Imperial Valley press., 1922-11-11

Cat, introducing little article That
viii curl your hair, comb out The tas-
|scls Of your ears, pick burrs off your
little 'stump of tail, light the gas
stove for you -
~ don't want anything from yOui -
snarled the Bob Cat ~ want TO nip,
BILE Uncle Wiggily.'s ears and then
''Pardon me, said the Peddler Dog
politely, 9 but just try this,' and he,
fore the Bob Cat knew what was hap
pcning, the bog drew lemon squeezer
from his pack, claniped it On the short
|tail OF the Bob Cat, and began to pinch
him like anything.
"Ouchl Wowi Ouch!" hawled the
Bob Cat, and then he ran away. with
the lemon squeezer still on his tail.
"'GoodHye!'' barked the Dog with
laugh.
~ guess, after you saved me that
way, III have TO buy one Of your
thing ann bobs that do so many
tliings!' said Uncle Wiggily.
Thank you--a dime, ten cents. two
jitncys!" barkcd the Dog. "I'm much
obliged, aud he took the money while
Uncle Wiggily took into the bungalow
the funny little tool that was like n
rorkscrcw, stove litter, phonograp ph
handle and stove brush, all in one.
Nurse Jane laughed when she saw il
and said It was no good. But. utter
al, the Peddlcr Dog saved the bunny,s
cars.
And IT the table doesn Z try to stand
on one leg and make the cups and
saucers slide off and turn somersaujs
On the floor III tell you navt .L..!4
Uncle Wiggily's and Bunnys snarls.
Imperial Valley press., 1922-11-11
AFTER ELECTION

There is common impression that the whole duty of
voters ends with election. After working tooth and nail to
get the ncumbents into office the natural inclination is to
return to private and let the public affairs as
they may.
1t is all of piece with the fairy tale theory which ends
with wedding and the words, "and they all lived happily
after This is all right in fairy tale philosophy but
every thinking individual knows that whether the marriage
will be happy not will depend upon the daily efforts
made to keep it
1t is the way with government. 1t is fine thing
rally round the flag and make efforts to
honest competent people elected, but is i'm
keep the enthusiasm and interest after cleo
tion to whether campaign promises fulfilled and
the public good is served and if not what the trouble
and what the remedy.
Imperial Valley press., 1922-11-11

gily, politely twinkling his pink nose
and smiling.
"Not only will it bring up your
breakfast went on the Peddler Dog,
paying no more attention TO Uncle
Wiggily than if the bunny had not
been there, "but this little article will
clean your shoes, take the dust off the
piano, wind the phomograph and empty
the waste paper basket. To introduce
this article, which should be in every
home, | am giving away one to a Gus
toner, charging you only the small sum
of dime, ten cents, two jitneys, for
the pink tissue paper in which it is
wrapped. Here you are!'' and before
Uncle Wiggily knew what hc was do
ing lie had taken from the Peddler Dog
something wrapped in pink tissue
paper.
Imperial Valley press., 1922-11-11
FIFTEEN YEARS AGO
November IL, 1907

Board of supervisors considering an
ordinance which if passed will require
the registration of al live stock brands
with the Live Stock Association recent
ly organized
District Attorney John Eshleman
starts proceedings to contest railroad
taxes of $1,000 claimed to be due to
Imperial County because of the fact
that railroads paid according to San
Diego County tax levy instead of the
levy of this county. The board author
lied the District Attorney to employ
special council in the case.
Imperial Valley press., 1922-11-11
Looking Backward
What the Press Files Tell Of
Imperial Valley for This Day
in Past Years
TWENTY -ONE YEARS AUU
November II, 1901

Company with Supervisor Charles
Swallow of San Diego begin drilling
for oil Is miles west of Blue Lake
Machinery on the ground for well
$500 feet deep.
Both San Dcigo and Los Angeles
projecting railroad to join with Rock
Island. Imperial will benefit which
ever gets it as such q road must cross
this country to accomplish its destin-
alton.
Imperial Valley press., 1922-11-11
Bedtime Stories
UNCLE WIGGILY AND THE
PEDDLER DOG
Copyright, 1922, by Mcclure News
paper oyndicate)

Copyright, 1922, by Mcclure News
paper oyndicate)
BY HOWARD II. GARIS
One day when Nurse Jane Fuzzy
Wuzzy had gone DOWN to the seven and
eight-cent store TO get a new key for
the piano and when Uncle Wiggiy was
left all alone in the hollow stump bun
galow there came knock on the door.
II wonder if that s Nurse Jane back
50 soon2' though tthe rabbit gentle
man, as he looked from side window.
But he did not seen his muskrat lady
housekeeper on the steps. Instead
Uncle Wiggily saw a large shaggy dog
with pack on his back.
THAT can t be the Police Dog said
Uncle Wiggily to himself. He hasn I
a uniform on and besides there is no
one here who needs arresting-that is
unless he wants to arrest me and
haven't done anything that l know
Of
Again came the knock on the door
and Uncle Wiggily, knowing that most
dogs in Woodland were friends Of his,
opened the door.
''Good morning." barked the dog po-
ticle here needed in every home. No
house should be without one, from the
palace of the millionaire to the hollow
stump bungalow of a rabbit gentle
man. This lite article
"Thank you, ] dom care for any
thing today, Mr.. Peddlcr Dog" spoke
Uncle Wiggily, for he saw that the
dog was peddler.
"This little article" went on the
dog, paying no more attention to Uncle
Wiggily than if the rabbit had not
been there, 'this little article can be
used as corkscrew, stove poker OF
an ice pick. 1t will crack nuts, polish
the automobile, fasten rafting win
dow at night, pull down the shades
light the fire, put out the cat, wind
|the clock, bring your breakfast up y
"Thank you, think we need moth
ing ike that today" spoke Uncle Wig
Imperial Valley press., 1922-11-11

Beauty secret: Driving too fast often
damages the scenery.
Imperial Valley press., 1922-11-11

Harding had to work on his birth
day. Now what little boy wants to
grow up and become PRESIDENT
Imperial Valley press., 1922-11-11

The height of ignorance is sitting
up all might because the washcrwOman
has your pajamas.
Imperial Valley press., 1922-11-11

When Clemenceau comes to explain France to
America why not return the compliment by sending Helen
Maria Dawes to explain America to France?
Imperial Valley press., 1922-11-11

We are just asking for information but would it be
proper speak Of the beer and wine victory in various
parts of the country dry cleaning"
Imperial Valley press., 1922-11-11
Tom Sims Says:

Girls play football at Peabody Col
lege and box at University of Illinois.
Two new courses in Domestic Sci
enee.
Forest fire starfstfcs SHOW too
many hunters are blazing their trails
Some men have all the luck. In
California a man was drowned in Il
wine vat.
Budget director says L. S. will live
within its income next year. But
will it live within ours?
Big naval gun factory at Washing
pen is mightier than the gun.
Thirty cases of fake booze with
real booze labels were found i'll Bos-
ton. Circumstances alter cases.
Fuel hint: When you get a cinder
in your eye run home and put it in
the coal bin.
San Francisco man asks divorce be
cause she bobbed her hair. Real love
laughs at locks bobbed.
Ship landed with % doves whose
call is char! har! har!'' May be ex-
lied Russian doves of peace.
In Texas, a lioness killed mule.
The female of the species is more.
deadly than the mule.
Harding had to work on his birth
day. Now what little boy wants to
grow up and become PRESIDENT
Beauty secret; Driving too fast often
damages the scenery.
The height of ignorance is sitting
up all might because the washcrwomaD
1 l.
Imperial Valley press., 1922-11-11

The Paris Temps wonders whether the discovery of
America good thing. Maybe not; yet it wouldn't
have been bad If many Europeans hadn't
aferward.
Imperial Valley press., 1922-11-11

Some men are so slow you could
take time exposure of tlcm running.
Evening journal., 1922-10-12
WILMINGTON POULTRY
SHOW JAN. rs

The Diamond State Poultry As
ISOLATION reorganized at a meeting
Monday night. The following Of
acsrs were elected: President
Robert Cloud; first vice-president'
James s. Wilson; second vice-presi-
dent II. r. Collins; secretary, VIII
liam z. Langshaw; treasurer, n. J.
Iannan; show manager, William e.
Langshaw.
Much important business was
transacted and chief interest was
attached 70 the arrangements for
the next show of the association.
Dates for the exhibit were an
nounced as January to 5. 1923.
A committee was appointed TO Sc
cure n suitable hall for the holding
~ the show and If plans materialize
II should be the best ever held IN
the state.
wilmington poultry fanciers
scorad largely at the recent exhibit
held in conjunction with the Tren-
ton. N. j., Fair. out of 80 birds
shown. 80 were placed land award
ID ribbons. Those exhibiting were;
George II. Hyatt, Black Lang
sbaws: A. c. willing. Black Minor
cos. Lannan Brothers. .Anconas;
prank II. Woerer. Anconas; Waiter
r Scott. Buttercups.
Evening journal., 1922-10-12
HIGHLETS AGAIN
PLEASE ASHTON
BY POLLY HY.

After sending his first and second
team through a thirty-two minute
scrimmage with Captain Stout's
mates the winner. IL 10 8. Coach
Ashton was happier when he saw
his Highlets presenting the brand OF
football that he knew they could
give.
With Louis shaefer and "Puss"
Miilikin out OF the game Ashton had
different quartet in the backfeld
for the first team yesterday. "Puss"
sustained a bad knee in Tuesdays
practice which may keep him out
OF Saturdays game.
There were thirty candidates at
Baynard Stadium yesterday after
noon. The new bucking board was
put In use. with three different
lines the candidates went through
these exercises for period OF forty
minutes. Each line was given the
order to charge for twenty yards
and the first line showed up the best
being composed OF the more exper-
fenced men.
Judging from yesterdays practice
the Camden team will have 10 fight
hard II they have any Intention OF
going home a winner.
Just before the closing minutes OF
the drill Bates got of with a twenty
run. Calling the signals for a tackle
play and with some splendid inter-
ference. he got through the oppon-
ents' line and started of towards his
goal line but was tackled by Reese.
After the scrlmmage Ashton said
he was confident his charges could
perform that kind Of work in a real
battle.
Evening journal., 1922-10-12
KRAMER STOPS
VARSITY BACKS
Great Defensive, Work Of
Freshman Features Della
ware Scrimmage
BILL" CROWELL
TALKS TO SQUAD
Special to The Evening Journal.

Special TO The Evening Journal.
NEWARK. oct. 12-coaoh Nc
Avoy put the University OF Delaware
varsity and scrubs through one OF
the largest scrimmages OF the sea-
son on Frazer Field yesterday after
noon. Neither Elliott or Mcdonald
who have been on the injured list
were in the scrimmage. Elliotrs
place was taken by DOC" Steel. who
made some pretty end runs early in
the scrimmage but later suffered a
spralned ankle which put him out OF
the practice Cherpack a Fresh
man formerly at Perkiomen took
Steers place and his work was fair
ly good.
While the varsity looked good at
times there was entirely too much
fumbllng. The feature OF the scfim-
mage was the great work on defense
OF Kramer who played centre on the
scrubs Time after time Kramer
broke through the varaty line and
smeared up plays before they could
get started good. He was in almost
every play and did a large portion
VI AAAt AalhAAAb ANl INV rNA JUS AAAo
tackling was low and deadly and he
always got his man. Kramer "a a
Freshman who played on Whining
ton High last year. II he continues
the class OF playing that he showed
yesterday Kramer Is sure 20 land on
the varsity squad soon.
'Biil" Croweli. former swarth-
more star and one Of the best known
football officials IN the country was
a guest OF Coach McAvoy yesterday
afternoon and watched the scrim-
mage on Frazer Field. Crowell
happened 10 be passing through New
ark IN an automobile when he saw
McAcoy and stopped here for the
afternoon. He gave the football
squad a short talk on the changes in
the rules OF the game this year He
said the indications were that the
final ruling on the much discussed
change in the rules relative 10 scor-
ing a point after a touchdown will
be that after a kick IS attempted and
blocked by the opponents the play
is over. II this ruling is made Il
would entitle Delaware to a victory
over ST. Joseph's the first game OF
the season which resulted in a Z 20 7
tie. ST. Joseph's scored a point az
ter Delaware blocked a kick follow
ing a touchdown.
Evening journal., 1922-10-12
CLUB TO BOOST
G0LDEY ATHLETICS

At an enthusiastic meeting OF the
student body of Goldey College yes
terday afternoon, attended by up
wards OF seventy-five students. the
Goldey Athletic Association was or
ganized. The following officers
were selected: President, Willie T.
Young; vice-president, 7. B. Turner;
treasurer W. r. Kiddoo; manager,
j. Allan Mcdonald; coach, Oscar
Marman.
Mcdonald. who Is one of the men
who made a record as a marksman
at Camp Perry will proceed at once
TO obtain dates for the basketball
team and arrange a winter schedule.
Il was announced that the college
letter would be awarded to the ath-
lete playing in the required number
OF contests and the college will do its
share to encourage and boom the
basketball team. Following the meet
ing Coach Marman gave the cage
quintet n blackboard talk and will
give another lecture on some phases
OF the game tomorrow. on Satur-
day afternoon the team will practice
at Old Swedes. II all plans go we'll
the team may be seen IN Its first
game early in November.
The athletic association will sup
port the basketball team throughout
the winter and make plans late in
the cold season for next springs
baseball team. There is said to be
plenty of material for a diamond
next spring and II this
develops as well as the basketball
squad appears TO be doing. Goldey
will have a ball club that the college
will be proud of.
The girl students at Goldey have
told the boys they want nothing but
a winning cage team this year and
have agreed to turn out at basketball
games and give the necessary en-
Evening journal., 1922-10-12
TO HOLD P0TTST0WN
RACES SATURDAY

Thousands OF persons were disap-
pointed last Saturday when the auto
races scheduled for the MIL Park
track at Pottstown had 20 be post
poned due TO the rain. The sched-
uled feature of the afternoon was
to be the 100-mile event. This
brought to Pottstown a great array
Of drivers and cars. Tho steady
downpour Of rain, however. made II
impossible TO race and Il was decid-
ed 10 postpone the events until
Saturday, October II. Many per-
sons, including many Wilmington
fans, VIII go from distant parts 20
see the big event, which will close
the racing season in Pottstown.
Evening journal., 1922-10-12
Bits of Fibre
From Diamond State Athletic
Association
BY BUGGS
Elkton. 1s: Diamond stata. Z.

Eukton. 1s; Diamond State. 7.
Elkton sure has clean bunch OF
players and when say clean
mean each and every one OF them.
Boys we were outweighed but new
ertheless we gave them a fine game.
When Cunningham. scotty. Shaw
and Kennedy started working they
sure did take that old pigskin over.
Jones and Tracey on the ends stop
ped many Elkton's rushes.
Kennedy thought he lost some
thing but after looking saw he still
had It.
II the Elkton player who attempt
ed the flying tackle at Bugs" Low
cry ever hit him Diamond State
would have 10 had a sub for the
Black Face Act" Saturday night.
No boy you are wrong. Charles
received his black eye in the game.
The question is. who hit Jack be-
tween the eyes?"
When Diamond State scored in the
first half, Elkton sure was upset.
one OF our star players could not
make the trip Saturday on account
'of illness-hope the little fellow Is
o. K. now ollie.
Everybody out for Coatesville Sat
urday. the 14th. Plenty OF transpor-
tation.
Regards and thanks TO our able
linesman. Charles Leech.
Did anybody there see Jack Han
nigan?
Keep your eyes open for the big
minstrel show and dance next month.
We have a big surprise in store for
you. Lewis Jones. our tube mill
foreman. IS in charge Of the dance
and he promises some interesting
surprises.
Boys you have to hand 1t TO a GER
tain young man who sang Whisper
ing' at the show the other Saturday
night.
Who led the parade to Elkton
Saturday? No. someone ran around
Manager Benge in his new Oakland. |
So long, see YOU all Saturday.
Evening journal., 1922-10-12
S p O r rs
SALESIANUM SET
FOR NEWARKERS
BY POLLY NY
Newark High

How they lineup:
Salesianum Newark High
Dolan (capt) left end. .. .Cromptor
Fahey see. left tackle M. Hopkins
Russon .....left guard. j. Mayer
Curran .... center. ...... Grant
Cullinane fright guard. strathorn
Lemon right tackle.... MAINS
McCardle fright end. ia. Mayer
Reese ....quarterback.. Townsend
Grant -. left halfback... Hubert
(Capt)
Lowell right halfbaek @. Hopkins
Sheehy .....fullback. ..... Cornog
salesianum High Will open its
football season tomorrow afternoon,
at Harlem Field. when they oppose
the strong Newark High School ag-
gregation.
The Gold and White lads certainly
have a stiff proposition on their
hands. Against wilmington High
School, two weeks ago. the college
town scholars held the Delaware
avenue lads 20 two touchdowns. The
following week they handed the
Elkton High a Ss to lacing.
This, however. does not bother
Coach Malloy. With three weeks
OF training. he expects his charges
TO come through with a victory. He
knows thar the college town team
"a good and has therefore prepared
his men for the fracas,
Coach Joe Wilson's AleveD is in
nne condition. They went through a
stiff scrimmags yesterday on Frazer
Field with the third team OF the
University OF Delaware. The back
field showed up exceptionally good
going around the end with speed
and plenty OF interference.
Evening journal., 1922-10-12
BEAGLE. CLUB HOLDS
TRIALS AT NEWARK
Special to The Evening Journal.

Special TO The Evening Journal.
NEWARK. Oct. 12.-The seventh
annual field trials OF the Eastern
Beagle Club are being held this week
on the farm of Thomas r. Claring-
bold near Roseville,, about one mile
from Newark. Fred Martin, of
Wilmington is president and Joseph
II. Baldwin of the same city Is secre-
tary OF this club. The trials have
attracted a number of sportsmen and
lovers of rabbit cunning from differ
ent sections OF the country to New
Evening journal., 1922-10-12
WOULD LEGALIZE BOXING
AND RACING IN ILLINOIS,

CH1CAGO-The Illinois State
Physical Education BILL" to legaliEe
boxing and horse racing. is being
prepared for Introduction in the
next winter. according 70
the World War Veterans Associa-
ton. sponsors Of the proposed
measure.
The bill would provide for 10
round boxing bouts and parimutuel
betting on races. place q school bene-
At tax on all professional athletics.
and authorize the Governor 20 APP
point a State board 90 supervise
sports.