Vernon County censor. [volume] (Viroqua, Wis.) 1865-1955, 1922-10-04
ASSISTING HIGH
REALTY VALUES
Shopping in Big Cities, Instead aR
Home Buying, Helps Big Town
Merchants Rental
RECEIPTED BILLS TELL

"Twenty-nine steps from the high
rent district"
This identical slogan is well known
to readers of the display advertise
ments IN the papers published In q
certain large city in this country. In
substance it is well known to the read
ers OF the advertisements in any large
city, because the closer a store is %
the center of congestion in that city
the greater is its overhead.
Taken inversely, it is also true that
as the site is at some distance from
that center, the lower is its overhead
other things being equal
The rule works out with such exaex-
ness that the rise or fall nj this over
head can be calculated with every uare
Of that distance, as the adyertise5,
mentioned in the foregoing has dem
onstrated
Where many persons are crowded
together, the cost of living is forre1
up as result. The greater the corr
gestnion, the higher the cost. TIE re-
lieve this congestion and make II uos.
sihle for the man with q moderate IN
come to live in comfort and to provide
for his family adequately, there Is .
centrifugal movement in every larys
city from the downtown section 10 the
suburbs. On a larger scale, but for
the same end, there is the movemen8
from city to country-"back to the
farm" or to the small town.
DAMAGE is AVERTED
The balance is restored by the tins,
the movement has continued for sons
time from the big city to, say Viroquz-
It is like lightning rod that draws
from the clouds the charge of high
voltage and so keeps the storm clouds
from storing up a force that might
hurl bolt earthward and wreck great
destruction.
II costs a huge sum to run store
on q desirable downtown corner in q
large city, and the cost for the extra
charge is assessed upon every person
buying goods there. The site on which
the famous Flatiron building in New
York is located is a good example of
this. Everybody wants that cornex.
and the competition for its possessisEs
has raised the price to fabulous sura.
In the same way many store site In
a big city j sinfiated in price until it ID
assessed several times its real value.
but taxes must be paid on il, inflated
value and all. Every dollars worth of
goods sold must pay tribute toward
these taxes.
And people of Viroqua are
helping to pay this tribute every time
you buy at such a store
But higher taxes aren't all that your
money is wasted for. There is the
higher rent. The owner of the pro-
| perty, who is assessed this high tax,
has more money invested than the man
in the next block further uptown, ard
he wants his interest back on that Iz,-
| yestment. He screws up the rent in n
| direct retiu.
Tricky BUILT DISTRICT =
The district Is thickly built ssp.
Story upon story are added to zach
building until they constitute w5lder-
ness of skyscrapers. The fire hazard
increases with every floor. Ensurancs
rates soar with the high eas Of every
thing else.
Other items of this xma might be
added almost indefinitely, for all of
which Viroqua shoppers must help to
pay when they take their patronage
from Viroqua merchants-where 1t be-
longs land carry it to the distant city.
All the stores in the city are n0<
like the one described in the foregoing.
Some are like the stores in Viroqua.
where honest prices are charged where
you get 100 per cent in value and iS
service for every cent you spend there.
But you don't go TO those stosse wheF
you go on shopping expedition to
the city, because they are in the out
lying sections, where conditions ans
more like those in your home town.
BULKED IN over HEAD =.
You go to the store downtown whers
you can find all the latest "frills 9
Call it style, or anything else You Hkr
these things are all non-essentiak-
They don't give full value for yuw
money. When you go to the max
wearing q blue coat with brass but
tons, bearing ribbon across hiB chest
marked Conformation" just to find out
where the lingerie" department q.
you do so with proprietary feeling.
but you pay for it before you leave
You help pay the salary of the floor
walker with the blonde pompa1err,
Of the elevator starter with the red
cap, of the demonstration fthe lat
est beauty cream, of the white-aproYsed
attendant in the "rest" room. Of fbs
cash girl, Of the force Of store police
men and plain clothes detectives. az
the credit department that decides wtm
shall and who shall not be permitted
10 run bill land when an error a
Judgment is made you help TO make Il
good.)
RECEfPTED BILLS TELL
Compared with Viroqua goods and
! Viroqua prices, you can't buy econom-
ically In the city, let alone cat a bar
| gain" 1t is impossible. And. fgIir-
ing in fare, hotel bills and your time.
the totals viii show a big loss every
time.
These are not wild statements. They
are sustained by your own receipted
| bills. Further reasons why you should
/ supply your needs at your home towK
| stores if you want to cut your living
costs will be presented next week.