The herald., 1922-10-19
..pueUM THEATRE

fbe It'd of cen'ui' 20
-, u. its thira o y of october % has
~ The ~e We ond it will be a big
ssn dssis saeS city that has figured
,sns in eaom circuits successful
pac9' souses. one in San Fran
Prom nd 'Tt the ether in Los Los Angeles TO It's
.. opas san,ic 'l proportions by sSs
resent esae standard of attractions sc o1S
sstns the ,s sr~ represented by Cia
pn tsS variety to its present "H
~re and ai .,On bounded by the irres
uIr line chicago 'nas to New Orleans ans TO TO
Sroueh Cnl''1 10 vancouver, and 10
ssss't the orpneum m is R Rouse
BOD ID s " its best and en's''"
DIE re- = entire family ,,,rd wears ago
rhirty''hie, on who were living IN
rO y, YOUNG Martin Beck and md Nor Nor
san ft1 rald Jr, conceived the it tSa
rs Neyei init Of theatres-today the
q this cl amusement enterprise OF It's
rsale,s !" the minds and lives Oh TEN tens
hrd, ID U, % American theatre-goers'
d millions lsst S IA in 1889, which is now V
On ,u ,,s,v stamped as a historic
s 'na, in the growth and develop y. ,%e
hpdnia !, more than two score OF the
psrt u ,,ias Of the middle and tar
rsa' S : was pretentious entertain nm
Vsa : and had been able in the
penl' Sns course of its existence 10
: specific policy-a few nun ,,
iaaS dollars in cash, mighty VII,
t'ed ~ and achieve, and the VISION
% sO mh,cb empires are made. Tax
ron secession of their playhouse
ing p.ood II the Orpheum and an
ney .d that the entertainment they
n '""m provide would consist OF vau
sOs,r nth performances being giver
s,sy afternoon and evening. A.,
'r n..,dents of this city, when th'
..st orpheum theatre was opened
s,re. may perhaps have wondered a
Az =. daring which led to the invest
u ~ IN a theatre of such a tremer
..r. amount of money, in a city o
,,,o this was at that time, o
=. mans At that judgment which le
=. men who controlled the destinie
y. -. o,rcuit 10 choose the locatlo
> ,, .I' thew did, but it was not Ion
.ssr the orpheum banner was nun
- The breeze that the soundness
,ss venture was manifested.
" = was the orpheum Circuit wh'
ANN the first day of their adver
!, The theatrical business, decidin
~, the first and foremost princip'
= their organization should be ciea'
T,sss in all things, courtesy and III
s.s, for the least" have never de'
.,sd from these principles. Cou
there be a question of success VINE
.ucb ideals we're carried out WI
supulous fidelity?
Suffice It to say that the name
orpbeum is ineradicably associate
nm all that is best, most progre
dive and inspiring in the theatre, al
that II stands in its field pre-emine
and unapproachable.
HThe best for the least Will &C
tirue to be the Orpheum slogan
tbe future as in the past, and its m
lions Of patrons will rejoice with
IN the suspicious augury signified
the week Of October %.
Manager Earl Steward has prepar
the weeks program in anniversa
Of the event. On Monday night
Association of Commerce Will M
forth and bring good measure for
evening.
On Tuesday night the patrons v
be feasted with Manager Stewar
special Offering to their wares. M
Sylvia villalez. a local talent "
Known to many New Orleanians, '
sing her favorite songs. This Is M
villalez's first appearance on
stage. Being but II years Of a
she learned to sing at Panama
Costa Rica.
Wednesday is Elks night, when
Elks band will appear. Later, In
Gunewald Cave, a dance will
given to all Elks. The band will
two numbers in the Orpheum 2
atre.
Thursday night the Kiwanis {
VIII be there en- masse and is exp
ed to supply a number to particiI
In the celebration.
With Friday night comes the g
Dig night, when the Orpheum thea
goers will gather to celebrate
Third Of century anniversary br
supperdance at the Grunewald H,
entertainment features are the
ure 0rpheum cast, Orpheum orche
and the Grunewald orchestra.
efvation Of tickets will be Unite,
certain number and may be
chased at the box office Of
theatre.