The Coconino sun., 1922-05-26
DO YOU THINK IT'S HARD TO FIND NEWS
 TO FILL THE SUM?

Most people have the idea that the editor of newspaper has an awful hard time to find enough matter to fill it.
 The true. Of course the live publisher is him. self constantly the alert and has employed to be the alert that local happening of interest escapes his columns: The Sun probably goes to twice much pense in this direction any other weekly paper the state. That's why The Sun is real newspaper.
 Then, every Thursday the day before mailing the task of sorting Every week live matter that is a ready in type has to be held if it won't stand print ing week late, it is killed
 We try to print many pages each week necessary to make room for the news and advertising But have to print eight pages Wednesday, Another four have to go on the press early Thursday The last four partly be- those who want something appear the and partly because advertisers do not always cooperate by getting their in early always has enough material to much more' than fill it.
 This week present object lesson. Every article this page in type last Thursday night ready n- to the paper There wasn't for it. Three worked until ten that night shortening articles and resettng them eliminating paragraphs here and there killing less mpor tant items altogether deciding which of the remainder must go Preference was gwen wherever practicable to the news that in earliest. S this page you have the matter that was held out last week. Many people, interested in item other wondered why it wasn't printed last week. Now you have the reason-a most compelling
 Unfortunately didn't have this object lesson in mind last Thursday night Otherwise wouldn't have killed a single article but would have saved them all for this week. pages if we had printed two pages extra to take care of this additional matter-for must print in mutples of two-we would have had to work all night or would not have had the paper out until the next afternoon.
 Oh, yes, it's hard for the editor to fill the paper
 And now, policy we are forced to adopt Invariably,
 
 vertisers free advertising Just like merchants The Sun has merchandise to sell Its merchandise is it's space We don't believe when buy suit of clothes of man that he ought to give hat, pair of shoes We wouldn't even think of asking him to. Would you?
 But lots of people don't realize that newspaper cant exist unless it sells it's space Consequently day passes that we are not asked for free space If it's humo other matter of common interest with monetary am- btion behind it, welcome with gratitude But usually it isn't
 So with all the foregoing facts and behind us we make this announcements tardy one, because months y up to it, shall do henceforth and nearly every editor who has kept out of debt and bankruptcy has been compelled to do
 Every advance notice or piece of about anything for which money charged must be paid for In the of business houses, the charge will be heretofore In the case of entertainments given by educational ratea social and benevolent organzatons-he income empt kindour charge for display advertising will be regular schedule and for regular reading matter will be half the regular rate DC line In church announcements two inches week will be allowed free providing the copy gets in early Wednesday. If it ater must take it's chance when the final sorting out comes Thursday night If the announcement is than inches long, the rate for the excess will be five cents line.
 There can be no deviation from these rules.