Phoenix tribune., 1922-05-20
GOOD william ASSET

There is story about man who went to the late J.
pon Morgan borrow Mr. Morgan in the press
business could spare only few minutes and he took those
minutes walking with his visitor along Wall Street the short
block from Broadway Broad Street AS they parting the
said: "Now, Mr. Morgan about that money you've
got it, interrupted the banker The others face showed his
surprise bewiderment you've got it, repeated Mr. Nor
gan "a hundred people you walking down the street with
just Your credit is good Wall street. You
borrow the money anywhere you 60"
little exaggerated perhaps, but hammers home the
point Mr. Morgan had goodwill to burn He had much that
potent enough carry and bless the lucky
enough be walking talking with the great banker
Goodwill thing. It's like the Sparkle in cham
pagne-ntangbe the originally mixed elements yet
essential that without mans best efforts pretty flat
and proes Unlike the bubble in champagne though good
will is measurable and real thing 1t not group
of words Look in encyclopedia Perhaps to
will find there and down at the end OF the para
graph about it, you will discover that it is sufficiently real
property to be subject tax For goodwill property the same
your overcoat and your pipe property.
And is merely business 1t applies to each and
of whether shopkeepers philosophers
tennis players applies human beings relations
with the human beings around It's something of the
nature of the that put the ways when ship
being aunched-whou it the launching would be grsy fail
ue And without goodwill project that to launch
relations have with other will be the kind
of failure
It's universal requisite AS a matter of strict accuracy
can't persuade girl take up
under his roof unless she harbos fair of goodwill
towards him.
Why Mr. Morgans goodwill great that his friends
could trade it? Because he rich? Not at ALL Sias
Mariner rch comparatively but his friends counted
the fingers of crippled mans crippled hand Louis XVI
rch but gentlemen in peasants gab took him the scafod
and removed his head. That's not goodwill.
powerful? Mr. Volstead WELD fair
of power but you don't hear many people singing
their goodwill towards him. AS matter of fact power in itself
often of dstru and dread than of this other
quality Because he had succeeded? Partly altogether
that Is not because Mr. Morgan had wrought that people
admired him. had confidence his integrity trusted his
word? He able to tell his visitor that money could be
borrowed the strength of that walk of only yards
people general appreciated his reliability and sounnes
He solid You could than way bank him. He
might have been rch he might have been powerful might
have been peemnen successful but he might have achieved
all that by such methods that would with him
under any circumstances
Some twenty centuries ancient philosopher
made remark that closer the buseye than any
sequent attempt He passing the time in meditation and
sooquy and he asked himself what kind of lucky
ones He answered himself He who gveth his word and dis
appoineh not though it to his All the ora
tors in all creation talk till their lips blue they
say more than that For will discover that goodwill
not merely mean the prompt payment IT, lasting
and continuous honesty reiabitv-Ex