The New York herald., 1922-01-08
SHOW Is TURNING
POINT IN INDUSTRY
Steady Improvement viii BE
Seen in Sales. c. W.
Nash Says.

THE New York show this year G.
w. Nash. president of the Nash Motors
Company. said Yesterday, really marks
an important epoch in the automobile
industry.
This years show will not only b.
one OF the most interesting because
of the new models brought out ano
shown here for the irst time but Il
will also. in ms Judgment, mark the
most definite turning point in general
automobile sales and business condi-
tions in the industry, | look TO see the
interest aroused by ths show and new
cars therein start an Improvement in
general automobile conditlons--an ip-
provement which ! think will he stead
and last throughout the spring and
summer, right up until fall al least
"One of the big reasons for this is
the fact that the new lines of cars
which embody practically all OF the
improvements and rsfinements which
have been developed during the last two
years are shown in the new models at
the show. Such conditions WELD very
sta bilzing influence on business for this
coming spring and summer. The new
models which have been brought out at
this time assure the automobile pur
chaser that any automobile bought now,
if it is one of the new models. will not
be out of date next spring and summer.
The announcement of these models
makes il easier for the owner to buy
now. There is no longer any reason for
the man in the market 10 postpone his
purchase.
This also applies to price as well as
TO style in the automobiles made by the
companies who have established and
announced their policies at this time.
"These are merely some of the reasons
why, in my opinion, more automobiles
will be sold in 1922 than in 1921. We see
signs of real business stimulation in all
lines. The changed conditions have
been quite marked already in the show
ing they have made on general business
conditions in New England and the
East generally. This general improve
ment, l believe, starting in the East, as
it usually does, will find its way west
across the country and by early spring
the Improvement will be noticeable
everywhere.
II do not mean by this that another
boom will be with us in the spring, but
| do predict that beginning in February
a. pronounced Improvement will be no.
ticed. and this Improvement will con-
tinue to grow gradually throughout the
spring and summer up to the usual let
down in our particular industry in the
fall.
Regarding our own company, the
Nash Motors, we are entering this all
important and highly competitive year
of 1922 with every confidence. We have
come to the show with two absolutely
new lines of automobiles in both four
cylinder and six cylinder cars. In each
of these lines we have a wide range
OF models all of new design. The cars
! represent all of the improvements that
the development of the last two years
has brought about in our engineering
department Never have I in my long
experience in manufacturing had more
confidence in any prod uct which ! hav,
offered to the public.
"At kenosha the cornerstone OF our
policy is to build into automobiles the
greatest dollar for dollar value that
is possible. We believe we have full
filled this policy in both the new Nash
six and the new Nash four cylinder
line at the prices at which they were
originally introduced. At their new
prices / know in my own mind that
they represent value greater than it has
ever been my privilege to offer the pub
lie before. They make friends of own
ers wherever they are sold and we look
for very successful year. In fact l
predict that even running our new Mil
waukee plant to full capacity there will
be a shortage In the Nash four this
coming spring. A similar condition may
prevail on the new model 691 Nash six
despite our great manufacturing facili-
ties at our Kenosha plant.