The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-06-14
SALES DAY PLAN
OF ADVERTISING
BEING PUSHED
Convention Told Tha,
Railroads Are Adopt
ing New Formula

MILWAUKEE, June 1.-THE
moment the merchants OF a city
act together in n mutual trade
building plan and come 70 know
each other better. the trade OF all
viii grow and eaoh win find that
the other IL a good fellow. willing
10 compete fairly and share with
his fellow merchants the profits
brought into the community. Sew
erai important rnilroad systems OF
the country. II developed here to-
day. M the annual convention Of
the Associated Advertising clubs,
have adopted n nian for pushing
the organization Of small city nd-
vertising clubs and the use OF
what In known az the Golden Rule
81 Neosho IA - Day plan.
The plan gets itn nnme from the
fact II originated In Neosho. Mo,
where u q heen In successful on.
Grafton for many years a. IL.
Lowe 81 Neosho. who IL known a.
the daddy" OF the plan, 4. now
devoting all Of his time. under the
auspices % the advertising asso.
citation. to organizing advertising
clubs for the operation Of the plan.
The plan H. devised not only 20
bring tho business men together
but to bring the business. man and
the farmer. his customer. to a bet.
Ter understanding Of ench other
and thus TO break down the wall
o. prejudice that often keeps the
farmer from trading with home
merchants.
Town Must Render Service
The farmer In a hard-headed
fellow. He works hard for his
money. lie insists on the right
TO spend II when and where he
pleas~H. Rut he vii! spend u In
The Town nearby n the merchants
viii make Il worth his while aud
ten him about Il. through adver-
Using.
l.. ID. Fuller Of jamestown. NY,
chief agricultural agent OF the
Erie Railroad Co., told the adyer-
tiring men that the plan had
worked admirably In eighteen
towns a'ong the Erie.
In Meadville. Pa. n town OF 49,
900. he said. n merchant sold
forty-four suits OF clothes on a
special sales day. In addition 20
numerous collars. shirts. and other
similar articles. while a merchant
IN Union city disposed Of i4o bar
rels Of Hour In a single day.
j.. NJ. Nal cry, Industrial agent
for the Central Of Georgia railroad.
showed how the farmer not only
wal made to come to town to do
his trading. hut also how the bus
mess men OF various cities In
Georgia co-operated with him IN
providing better market outlets for
the products OF his farmland Il
naturally follows that the mer-
chant viii trade ut a town which
offers him the best marketing
service. He quoted a Newspaper
clipping Describing The success Of
the Golden Ruie pan In s~ylacaugn.
the OF the sixteen towns on the
tfntrai OF Georsia 10 adopt the
tian.
Markets for Farm Products
1.-THE business men Of Syiacauga
% eNerting every means possible
bring the people OF the com
DAINTY into harmony with the peo-
NJ OF syiacaugn," said the news
niper report. 'The Golden Rule
Saies Day was Dur first step II
mas proved a success from the
dart, and grows more and more
attractive with each month.
1.-THE next step was 10 create a
1hrkst for chickens and esEs The
nerchants now will buy all that ~
sought 20 them on Sales DAYS
1.-THE third step has hesn the CIT
Enlistment Of a aweet potato
h,use. which has been organized
fsn.
1.-THE next step win be the esiab.
W hment OF a creamery or milk
s4tsion 10 give the farmers n mar
Nj for their dairy products"
The results obtained In this
ednmunity. he said, are typical OF
th,ss enjoyed by other towns.
10 far az his sai.roaa L. con.
cdned. he felt that the money and
Effort devoted 10 the plan had been
r~eiharkabiy web invested. for Il
hal dev.iopFd good Will for the
rnth while n'eo .aaterialls increaa-
IND the business Of the tow nn which
thi road sakses. Actual oheck-
un have demonstrated that the
on Patton increasss the busineas Of