New-York tribune., 1922-03-26
Season Will
Prove Spur to
Car Industry
Arrival of Spring Brings
Definite Evidence of Re-
1vrnafion, Both as TO
Sales and Production
Farmer Holds The Key
He l. Prepared Now to
Re.enlcr Buying Field
a. the Best Customer

As usual. the arrival of spring brings
....b il the buoyancy that means a gen
..l ouickening of the business pulse.
The automobile industry is one of the
ars, Of all businesses 10 respond TO
49,. change Of season, and this response
evident on the first clear days of
| ,Ao quarter when motor cars assume
-e,ewed Importance as means of
.hrowing off certain degree of at
nosnheric oppression caused by the
winter months.
This spring probably means more to
tho motor car industry than the pre-
,edpg. 1t is a definite sign of re
iuvenation this year, for twelve months
eco the car business, from the stand
point Of both production and sales,
VAS comparative misnomer.
Ard the dealers themselves are the
srs, to acclaim the Importance of his
f.ct They say their sales prospects
.yo brilliant i'm comparison to the con-
Atior that prevailed as the industry
royed into the spring Of 1921. Here
how the National Automobile Deal
.rs' Association views the situation:
Like Defective Puzzle
eHave you ever tried to work out a
,,g,jc man and have been absolutely
salpless to put the whole together be
,suse some important piece was miss
NO We'll. that has been the situa
.Sn existing for the last year and
baY whenever one tried to reconstruct
,be business and economic map of the
United States. 1t couldn't be done be
,ause the most important element In
tba, picture was missing.
~Who is this element? The farmer.
Vas ne missing in 1921? He was. Is
he back in the picture this year? Most
decidedly he is, and in a condition
greatly improved over that of 1921.
THE report of the various Federal
Reserve banks gives splendid reassur-
snce that prices of farm commodities
u are seeking their rightful higher
.leyes. In the readjustment that began
I'm the summer of 1920 and extended
,clear through TO the latter months Of
1927 priccs Of farm products were all
,out Of proportion to their cost of pro
duction and fagrantly out of proper
ton to the cost of other commodities
and with city wage scales.
Farmer in Better Position
There has been a steady, gradual
return Farm prices are not yet as
high as they are going, but TIE farmer
doesn't stand in nearly so unfavorable
position as he did year ago. Farm
, crs own approximately a third of all
htne motor vehicles in the country. AS
a class they are the best customers.
Many Of the motor vehicles now on the
farms viii have to be replaced this
year. large majority of these re
placements rightfully should have been
made last year, but the farmer was
Without the money to do it. He will
have the money this year, and he will
spend it wherever he will seize the
chance to increase his farm profits.
IF business goes on As 1t is now
going, without interruption or without
unforeseen difficulty, 1922 will see ap-
proximately 100000 motor vehicles
placed in the hands of buyers, as
against 100000 SO placed last year.
And, OF course, this upturn in the auto
mobile business is going to mean re
neWed activities in other businesses,
for every industry in our country is in
cxtricably bound up with every other
Industry, and what helps one will help
al"