Ellsworth American. [volume] (Ellsworth, Me.) 1855-current, 1922-01-11
INFORMATION BUREAU
FOR TOURISTS
Automobile ard Hotel Associations In
auaurate Campaign to Raise Fund
to Establish Bureau and Promote
Recreationa and Tourist Traffic.

In order to meet the competition Of
other states, the Maine Automobile
Association and the>Maine Hotel AS
sociation are Immediately to inaugu-
rate campaign for the raising of a
fund of not less than. 100000 for the
purpose Of establishing within the
State, probably at Portland, as the
largest city and natural gateway,
a fully equipped information bureau
devoted to the work of handling rec
reation and tourist business informa-
ton in order to increase and develop
this important traffic into. Maine.
In addition, it is intended to con-
duct national advertising campaign
for the purpose of promoting the rec
reational and tourist traffic, and to
boom the State as a whole. Other
uses are to be made of the fund.- these
to be determined by the board Of d.
rectors having it in charge.
A corporation, called the Maine
Publicity Bureau, will be Immediately
organized and Incorporated under the
laws OF the State. to conduct this
business, and 1t is proposed to make
the information bureau one of the
best equipped in the country. 1t will
handle nothing but Maine information.
and will do nothing but boost the
State and advertise it's resources and
attractions. 1t is planned to have it
located in the busiest section Of the
Lefty. and to be open throughout the
entire year.
The advertising campaign, which
will be conducted by the bureau, will
be for the purpose of developing
Maine as whole, its natural attrac-
lions. its wonderful scenery, its ad-
! vantages as an the-year round re-
sort. for fishing, for hunting, for Sum-
mer tourists and for Winter sports,
and no particular section will be spe-
| cially exploited. or will any partic-
ular line of business be given any spe-
cial preference.
Maine is losing one of it's greatest f.
nancial assets its summer recreational
and tourist business Estimated to
bring into the State annually not less
than $35,0O0,000 practically all money
which would not otherwise come here.
it benefits every line of business. from
the farmer down to the bootblack on
the city streets. 1t may easily be
understood that il 100000 or 100000
| strangers come to Maine every Sum-
mer that they must spend money and
immense sums of it. certain per-
centage Of this. of course goes to the
hotels, but the greatest amount goes
to the farmers and the others who
produce the things to eat; to the
stores who furnish goods to the
travellers, cottagers, and hotels; to the
transportation companies who bring
this great number of people to Maine;
tn tha nd II ~v1o
take. care of the automobile end Of
the traffic: to the restaurants. souve-
mir, soda, candy and other stores, all
Of which get their share of this i'm
| mense sum of money
Other states have discovered that
he tourist traffic is one of the best
paying industries they can have, and
have inaugurated immense advertis
ing campaigns costing hundreds of
thousands of dollars in order to get
this business headed their way The
South. the West, the Rocky Mountain
region, the Middle Atlantic and Appa
lachian Mountain States, as well as
the other New England States have
awakened to its value and are doing
everything possible to get it.
! Maine has done nothing along this
line. and that is the reason the Maine
| Automobile Association and the Maine
Hotel Association have united forces
for the establishment of this publicity
and information bureau, nd are to
I associate with them the transporta
! ton companies and every line of bust
ness in the State, in order to stop this
traffic from leaving Maine before it
is too late.
/ The leading men of the State are
behind the movement, and intend to
push it through to successful con-
clusion.
In statement to the public con-
corning the purposes of the Maine
Publicity Bureau. prepared by the
officials of the Maine Automobile AS
! ISOLATION and the Maine Hotel Asso-
citation, they say:
.There is growing understanding that
J the State Of Maine has been very in
different on the subject of properly ad-
vertising it's attractions as vacation
state Other localities with at least no
more than our natural attractions have
done much more to increase the tourist
business in their sections. Maine must
join the ranks Of the go getters' and get
off the waiting list
The Maine Publicity Bureau is the
result of earnest effort by organizations
and individuals. II includes now the
Maine Hotel Association the Maine Auto
mobile Association, and the transporta-
ton companies 1t is proposed to take
In business men throughout the State for
i the following definite purpose: To sell
| to individuals and corporations member
ship certificates. the minimum being S25
per unit.
1.-The Maine Publicity Bureau is to be
, Incorporated. and the conditions in the
certificate or contract will be that sub
scrber agrees to Join and purchase for
| 1922 3d. and "A. each year, the number
OF twenty-five dollar units set agains.
/ his name.
1.-THE Maine publicity bureau agrees
that the money so received shall be ex-
| pended. generally speaking, as follows
First, to establish Bureau Of Informal
tion in the City Of Portland. Maine
where all inquiries and correspondence
will be taken care of. The office to con-
tain maps. folders and all desirable
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