Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-07-29
BUSINESS MAN
In POLITICS.,
pep MANS PLEA
Wisehaupt Says Politicians
Will Ruin the Nations
Industries.

A plea for individualism. "nieh ne
declared is the greatest need 81 the
age. was the keynote Of the "onrlnd-
ing lecture of Howard j. Wischaupi.
the pep man Of Cleveland, Ohio, who
has beer lecturing here during the last
week under the auspices of the Great
Falls Merchants association. Leaving
the beaten path of business efficiency
and ways and means for its achieve
ment, Mr.. Wisehaupt proclaimed that
It is time the American business man
take his place in politics. He warned
his hearers that unless the business
men of the country can see this duty
and undertake its fulfillment. the Uni
ted State will be industrially ruined
within the next six months.
To prove his contention that the
government is being run by politicians
Mr.. Wisehaupt cited the failure TO
pass the soldiers bonus bill. 1T is Il
disgrace" he said, that so little has
been done for the disabled American
soldiers. While they are shifting TOR
themselves as best they ran. this bunch
Of politicians is %wrangling over me
purchase of Muscle Shoals from Henry
Ford" he said.
Would Fight Kaiserism
IF we were individuals we would be
sending business men to Washington
to put the government on its feet. ne
continued. I'VE are letting the news
papers and the professional politicians
tell us what to do instead. | offered
my life to the government Tor -
months and would offer it again to-
night to fight the same kind OF Kaiser
ism in America that we fought IN
France three years ago
In his farewell message to the
people Of Great Falls, Mr.. Wlsehaupt
summed up what he deemed the Things
in which improvement is needed TO
make for ideal business conditions.
This is hardly the time for a business
analyst to ~vivisect the city IN view
Of the unsettled condition brought
about by the oil BOOM" he said, but
he suggested that merchants would
find it possible to improve their bust
nesses bv doing more advertising. The
advertising here. he stated. he had
found very poor and told his hearers
that the very poorest business IN the
world was to economic on advertlS-
ing. He criticized the window displays.
saving that almost without exception
they are careless, c~onglomerate mess
es."
Oiscourages Mixed Lines
That windows should be kept cleaner
was also his advice. Fewer grocery
stores and the patronage of home IN
dustries. were greatly needed improve
ments. he remarked. More successfui
business can be obtained by every man
sticking to his particular line. the
business Expert believes. He dlscour-
aged mixed lines of goods. II they are
TO be handled. it should be in dlstlnct
DEPARTMENTS of department stores, ne
said, explaining that in this way the
nubIic was served and the competitor
given a fair chance.
That sales people and the merchants
alike should always remember that a
frown costs them money: that a smile
makes money, and that it is possible Tor
the humblest individual to have an
idea that may be evolutionary were
thoughts that Mr.. Wisehaunt said he
desired to leave with the people OF TINS
city. He encouraged soclabilty
advised against the forming of social
c%tioues, saying that the business man
could not successfully ally himself to
one group and fail to consider others.
There is one thing to be remem-
hared.' he concluded. There are
three types of persons, the tired. the
retired and the rubbertired. To the
latter class belongs the satisfied man.
There is only one place for him and
that is the cemetery