The Hays free press. [volume] (Hays, Kan.) 1908-1924, 1922-06-15
DODGE BROTHERS BUILD NEW
COUPE
Closed Car for Business Men is Dis
tinct Achievement in Auto
motive Field
First With All Steel Body-Other
Cars Have New Body Design


Behind the simple phraseology of
an announcement which Dodge Broth
e-s, Detroit automobile manufactur-
ers, are publishing today in every i'm
portant city and town in America,
lies the story of new achievement
IN automobile development. dodge
Brothers announce a business coupe;
conservative changes in the body de-
sign of all other types" the advertise
ment reads.
The business coupe is the first all
steel closed car ever marketed. In
this respect it takes a new and dis
tinct place in automotive history, for
it involves an entirely unique prin-
ciple of coupe body construction. The
steel body not only practically elm
mates the problem of limited produc-
ton, due to the tedious and costly
individual workmanship required on
wood bodies, but also enables the
manufacturers to give the coupe the
same lustrous baked enamel finish
which has already contributed so
much to the reputation of Dodge
Brothers open cars. This process in
itself viii also facilitate quantity
production, as an enormous amount
of time was consumed heretofore in
applying the numerous coats of paint
required on wood.
Naturally, these are important
factors in the determination of the
selling price, resulting in economies
which Dodge Brothers are passing
directly to the purchaser. "Wood IS
practically eliminated from the con-
struction of this car said Alex
Schueler, Jr., the local dealer. Gwen
the framework and panels are of
steel. and the natural result is a light
er, quieter and more durable car
Steel prolongs life and reduces the
possibility of squealls and rattles.
1.-The Business Men of America
have been expecting such a coupe and
Dodge Brothers have given it to them
cit IS in reality a coupe at q road
ster price. While it is easily at
tractive enough for any use, it is
particularly designed for the bust
ness man-who needs the comfort
and protection Of a closed car in his
work, but who can easily get along
without a few of the luxuries which.
in the past, have made the closed car
so expensive. The business coupe is
built inside and out to withstand the
wear and tear of every day use-and
yet it retains the same Hghtness and
beauty of line which everyone is ac-
customed 10 look for in Dodge Broth
ers closed cars. 1t lacks only what
might term the depreciation liabilities
of the more expensive coupe. 1t is
upholstered in genuine leather, has
a wide, comfortable straight seat, is
equipped with cord TIRES, heater,
dome light, windshield cleaner and
adjustments for raising and lowering
windows The doors are unusually
wide and are fitted with new easy
closing Yale locks. There is more
than the usual amount of leg room
and convenient and spacious luggage
compartments are provided. Doc
tors, real estate men and statesmen of
all kinds will find it just the car they
need. We already have good indica-
lions of a tremendous demand.
''The change of design in the other
Dodge Brothers cars indicates that
while Dodge Brothers have always
adhered closely to the practical they
are also progressive and abreast OF
the time. 1t is Dodge Brothers policy
to make improvements year after
year and month after month and this
is simply another step forward"