The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1922-03-23
RADIO IS WORK.
WIDE INDUSTRY
PRESIDENT OF RADIO CORPORA
TON COMMENTS ON USE
OF WIRELESS
SOON Be A PART Of EVERY HOUSEHOLD
Service Is Unlimited, Benefits Are
innumerabIe, Life Saved and
Property Guarded

Editors Note - Edward j. Nally, is
the head Of the Radio Corporation of
America and one of the few great
authorities on this comparatively new
method of instant communication.
While to many it is still a %plaything
to be classed with the photograph
those who are familiar with its posi-
bilities declare it will do much to in
trOduce a new era of communication
between the further most points on
the worlds surface.
This brief outline of some of the as
poets of radio is written from a
viewpoint not often presented to the
public at large. My purpose is to
show it as an auxiliary to commerce
rather han to stress the more familiar
keynote of the wonders of wireless"
which have been the subject of many
articles in the daily press. True, it
is very battling, from a scientific 'rea-
son why" standpoint, but so is cleo
tricity, which no one has yet been
able to define.
The single fact that radio commune
cation is the II medium capable Of
placing isolated communities in in
slant touch with the centers of civil
Zation has a boundless appeal to the
inauguration. That, too, it has for
ever ended the vast silences of the
sea further adds to it's rOmance How
ever, until it becomes a general house
hold utility it will probably remain
in the public mind as something very
mysteriOuS,-a sort of w~itchcraft, in
teresting, but making little appeal for
intimate acquaintance; II compare
lively few people realize that this
means of communication has already
a fixed place in the worlds affairs;
that it is, in fact, an economic factor
of major iror ortance, and world wide
in its applicability.
The underlying reason for the rapid
strides it has made is not because of
it's romantic, intangible or mysterious
nature. It's important position in the
WELD of communication is due solely
to it's utility, in combination with the
three essentials of accuracy, speed
and economy.
In addition to providing mariners
with weather reports, storm signals
and warnings of possible dangers to
navigation, it enables passengers at
sea to keep in touch with world af-
fairs and with the movements of
m and industry. Daily news
all of the ocean going vessels n
transactions of great magnitude and OF
momentous importance are being car
ried on constantly between ship and
shore through the medium Of radio
communication.
In it's international application, radio
is today carrying overseas a very
material percentage of the worlds
communications. Radiograms, COM
mercial and social, a%ggregating mil
lions of words annually, are being sent
daily across the Atlantic and Pacific
oceans. These are regular paid com
munications, filed just as cablegrams
are, and delivered with the accuracy
and speed so essential to the users
of long distance communication. Di-
rect wireless service is maintained
night and day with Great Britain,
France, Germany, Norway, Hawaii
and Japan at rates which are from
four to "a cents per word lower than
tho o..hln rDfaC EpnnnmU hnin0 tho
keynote of commerce, the enormous
total saving effected by the use of
radio in the conduct Of international
communications makes it a matter Of
vital interest to everyone, and this in
terest has manifested itself in the
constantly growing number of coun-
tries which are adopting radio as a
means Of communication, and which
are constructing wireless stations
with which to carry on this communi-
cation direct with other countries al
ready thus equipped.
Another great advantage possessed
by radio is what might be termed its
universally, with reference to com
munication with several distant points
at the same time. This was illustrated
on the occasion of the formal opening
of Radio Central, a superpowered sta
ton of the Radio Corporation Of Amer.
lea, located at a point on Long Island
about 65 miles distant from New York
City. On November 5, 1921, President
Harding threw a switch in the White
house, and a message which he had
prepared for b~roadcasting to the
world ran through a mechanical trans.
mitter and the words, carried by land
wire to Radio Central, were flung into
space without the intervening agency
of a human hand.
The first answer came back instant
ly. Others followed close upon it