davidaulloa/AmericanStories huggingface dataset:
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
SHORT TALKS ON
RETAIL SELLING
II.

Edited by Ralph L. Wood, Principal,
School of Craftsmanship, International
Correspondence Schools, Scranton,
Pennsylvania.
The Retail Merchants Association
of South Dakota, at its twenty-third
annual convention, which took place in
May, discussed the following ques-
ton: What are the twenty most i'm
portant leaks that absorb our
profits ?" After long discussion, it
was decided that these were the TWEEN
ty worst proft-killers:
Forgotten charges.
Errors in sales checks.
Carelessness in weights and meas
ures.
Waste of paper and Irvine.
Cutting prices to make sales when
salesmanship would do the trick.
Overbuying.
Buying "old line" instead of mutual
insurance.
Unbalanced stocks.
Rats.
Careless delivery boys.
Failure to transfer customers to
other statesmen when the yare not sat
isfied.
Careless stock keeping.
Paying freight without verifying
rates and weights.
Failure to take discounts.
Poor handling of light and heat.
Incorrect figuring of costs.
Fading merchandise in windows.
Inefficient advertising.
Failure to get out seasonable mer-
chandise in season.
Neglect to make claims on railroads
for loss or damage, and, for the groc-
cry and exclusively, buying eggs
without Gambling and splitting things
like sugar, coffee, etc, on the floor.
There's another proft-killer that
we'll might be added to this list. In
deed, it might be argued that it de-
serves to head the list. The name of
it is Inefficient Salesmanship.
Some of the profit leaks mentioned
above have to do with inefficient sales
manship, but the extent to which poor
selling methods impede the progress
OF the store is we'll deserving of spe-
cial attention by every progressive
retailer.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
Ocala Ten Years Ago

Evening Star Nov. II, 1922
The Ocala Knights of Pythias had
ar important and pleasant evening
last night during which the lodge was
visited by the chancellor commander,
Hilton S. Hampton of Tampa, who
was introduced to his fellow Knights
of Ocala by D. D. G. M. VIM. E.
Gober. Mr.. Hampton is a leading
citizen of the Gulf City, has won high
legal honors and ranks among the
foremost fraternal men in the state.
He made an interesting and highly
appreciated address to his Ocala
brethren.
Mr.. J. D. Robinson, who lives on
his 40-acre farm on the Seaboard
railroad two miles northeast of the
city, had the misfortune to have his
two barns destroyed by fire last
night with the loss of a quantity of
hay, pinders, fodder and farming i'm
plements.
Joseph Bell after nearly two weeks
of service in the Jacksonville strike,
returned home last night. During his
absence the county judges Office has
been most efficiently looked after by
Miss Jefferson Bell.
Miss Clara Moore was married to
Mr.. S. J. Pyles at the home of her
parents in this city last evening, Rev
J. B. Ley officiating. The bride is
the youngest daughter of Mr.. and Mrs
c. L. Moore. She was born and rails
ed in Ocala and is one of Ocala's most
Iesteemed young ladies. Mr.. Pyles is
captain Pyles' second son and he also
has lived all his life among US. He is
a competent and popular young bust.
ness man and is now manager of the
Florida Auto Sales Co. of this city
The young folks left on the early Sea
board train for Jacksonville and after
e few days in that city will return tt
make their home here.
Misses Ada and Alice Green, wht
have been making their home at Mrs
George MacKay's, and Miss Lille
Green, who has been with Mrs. C. v
Roberts for some time, left yesterda,
for Carrollton, Ga, their father, A
K. Green, having sent for them.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

A special residence tax for foreign
ers has been fixed by the Thuringian
government, according to reports
from Weimar, Germany. Americans
will have to pay from 81 to $50, ac-
eording to the lenth of their stay.
Residence of more than three days
will cost from So to 81; for a month,
from 81 to $40; for more than six
months, from $50 to $50. Other
foreigners are to be taxed in proper
ton.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

Federal enforcement officers trick
restaurant keepers into furnishing a
little liquor and then arrest the de-
fenceless proprietor or waiter or both.
Half a dozen thimblefuls have been
sold, the seller believing that he is
doing something to please a patron
or a friend.-Leesburg Commercial.
Not on your life. They sell it for
money, not for friendship. Beside, the
law says they shall not sell it at all.
You make weak defense of the booze
seller, Friend Leach.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

A large number of "vagrant" col
ored women were arrested the other
day They were loafing. And some
one is mean enough to inquire what
would the capacity of the Jail have to
be to accommodate every white wom-
an in Miami who is as consistently
floating" miami Metropolis.
The trouble is that there is hardly
any Jail in the country that can hold
the white men loafers of it's commu-
nifty, and they are the loafing element
that deserves jail most.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

The Ocala Star says "there were
only four negroes voted in Ocala. If
they had desired at least 400 could
have voted for Lawson" If Mr.. Ben
jamin had read Mr.. Lawson's platform
he would have readily seen why the
negroes did not care to vote for Mr..
Lawson.-Orlando Reporter-Star.
We read it, son, but the colored
folks shouldn't mind anything like
that. Lawson only said what other
white republicans think.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
NOTICE

Notice is hereby given that the un-
dersigned board of county commits
sjoners on or before the 9Th day of
November, 1922, will receive bids for
the furnishing to said county one
twenty-five horsepower touring car,
completely equipped with starter, de-
mountable rims and extra tire and
him. The bid of the lowest respon-
sibie bidder win be accepted unless
the said board shall reject all bids be-
cause the same are too high.
Board of County Commissioners
of Marion County, Florida.
By T. D. Lancaster Jr.,
Sat-21-23-4t Clerk.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
EIGHT YEARS AGO

Nov. II, 1914.-A great raid Of
Cossacks, led by Gen. Rennekampf, on
East Prussia, is in full swing.
Dixmude in Flanders has been cap
tured by the Germans, who are trying
another offensive along the line from
Arras to the North Sea. Allies in re-
turn have captured Lombertzyde. The
battle is evenly balanced.
After a four days battle, an attack
by Turks on an advanced Russian
position in the Caucasus has been re-
pulsed.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
OCALA TWENTY YEARS AGO

Evening Star Nov. II, 1902
Miss Christine Cook of Brooksville
arrived yesterday to visit Miss Title
Pyles.
Mr.. G. A. Liddon has gone to Lake
City with his very fine two-year colt.
1t is expected that he will come home
wit ha blue ribbon.
Geo. R. Smith is acting city mar
shall as Mr.. Crawford had to remain.
at home because of the illness of his
little boy.
Mr.. Joseph Bell has been confined to
his bed for the past week with an at
tack of pneumonia.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

Paper, pulp, ether, alcohol, oil, tan
min, fertilizer and stock food are some
OF the products made from the south
ern water hyacinths much dreaded by
the navigator of the bayous and look
ed upon as nuisance by irrigation
men. This plant chokes the smaller
streams of Louisiana, blocking navi-
cation. The enormous volume, rapid
growth and cheapness of the raw
material will prove blessing to both
the manufacturer and shipping inter
ests.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

school building and considering the
expulsion of certain boys from the
Ocala high school.
The bids for the Reddick new school
building were opened. AS there was
only one, that of Ray & Thomson of
Ocala, the board decided the same was
too high and as it seemed impossible
to get a house for the amount on
hand, it was agred to have new plans
drawn and have same made to fit the
amount of money on hand.
No further business appearing, the
board adjourned to meet in regular
session Nov. 7th, 1922.
Il. G. Shealy, Secretary.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
DOMESTIC SUBSCRIPTION RATES
ADVERTISING RATES

Display: Plate Is cents per inch for
consecutive insertions. Alternate inser-
lions % per cent additional Compost
ton charges on ads. that run less than
six times 10 cents per inch. Special
position rs per cent additional Rates
based on four-inch minimum. Less than
four inches will take a higher rate,
which will be furnished upon applica-
tIoI-
Reading Notices, Five cents per line
for first Insertion; three cents per line
for each subsequent insertion. One
change a week allowed on readers with
cut extra composition charges.
Legal advertisements at legal rates
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
NOTICE

To the Patrons of the Crescent
Grocery and to the General Public: I
wish to announce that have purchas-
ed the Crescent Grocery. I solicit
your patronage and expect in every
way to give first class service and
prompt attention to all details.
10-2t A. II. POTTER.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

Our esteemed contemporary, the
Miami Herald, is an excellent news
paper, but it doesn't seem to be much
of moulder of public opinion in it's
own bailiwick. 1t fought reapportion-
ment tooth and toenail, yet that
amendment carried Dade county by
over four hundred votes.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

A honeybee, Achievement Girl,
worth $500, is owned by a man III
Armenia, North Dakota. She is q
prize queen bee, a member of a colony
which last summer set one Of three
world records for honey production
She is being sent to Alabama where
she will pass the winter.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

Clarence E. Woods, the alert secre-
tary of the Sumter County Chamber
of Commerce, spent Friday afternoon
ar devening in Ocala. Woods is both
a hustler and dependable man, and
is doing fine work for Sumter county,
and for that matter all of this part
of Florida.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

Il British newspapers say Harding's
administration is repudiated. Not
quite, either according to British
standards or our own. His party yet
controls the government. He has re-
ceived severe rebuke, but hardly a
reputation.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

The Recommendation" of the dem
ocratic state executive committee
seemed to have been worth consider
ing after all.-Tampa Tribune.
Stuff. The people, including the
Trib., had forgotten all about the
committees recommendation, which
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

nobody mentioned during the cam
paign. The voters cast most Of their
ballots for Cawthon because the opin-
ion prevailed that he is better quail
fed than Riley to fill the position.
That committee cuts no ice.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

The republican candidates for leg
islative honors in Palm Beach and
Pinellas counties were defeated. That
is good for them; they would have
felt awfully lonesome in Tallahassee.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

And your wife is more interested
in your life insurance policy than she
is in Americas foreign policy
Times-Union.
The foreign policy might enable her
to collect on the insurance policy.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
PICTURE FRAMING

Our picture framing department i:
again open. rev mouldlng and sup.
plies have been put in and we are pre-.
pared to make up and deliver on short
notice.
sat-wed GEORGE MacKAY & co.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

The Gloom Spreader is Always
Talking about His Troubles. We all
have Plenty Of our Own without Lis
tening to this Pest. who should Lay
off the Sob Stuff. Folks shun him
Ike a Pestilence, Babies cry at his
Anfr' ach and lii Dawgs tuck their
Tails between their Legs and Sneak
Silently Away.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

Fifteen pounds of sugar for one dol
lar with a dollar purchase of other
groceries, Saturday and Monday at
the U-SERVE STORES. 11-1O-1tdIy
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

Needn't say kings are not smart
sometimes. The king of Italy went
right out and took Signor Mussolini
into camp.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

The vets needn't rejoice at the de-
feat Of Volstead. He was defeated by
a dryer man than himself.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

The result of the election causes
Senator Newberry of Michigan to
shake in his shoes.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
BARGAIN

Used Ford coupe and sedan coupe.
Just ike new. VIII give terms or
trade. S-6t MACK TAYLOR.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

inexpensive BOWLS with BULBS
to start growing at The BOOK SHOP.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
FOR SATURDAY AND
MONDAY

"a lbs. Birdsey's Best flour. -. .$1.25
"a lbs. Lighthouse S. R. flour. -. Ito
13h lbs. sugar, with 81 purchase. LOO
Three bars Octagon soap, large. 20
Best Loin Steak, per Id. .... 20
Beef Roast, per Id. .,......... Is
Lamb Roast, per lb. 80
Pork Sausage, per Id. ........ 20
Apalachicola Oysters, per qt.... IS
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
AT THE CHURCHES TOMORROW
Grace Episcopal

Grace Episcopal
J. j. Neighbour, Rector
Twenty-second Sunday After Trinity
1880 a. m.-Holy communion.
9:45 a. m.-Sunday school.
l la. .m.-Morning prayer and ser
mon on Faith"
1880 p. m.-Evening prayer and ad-
dress.
Come and worship God.
Christian
Rev. Charles Fl. Trout, Pastor
9:45 a. m.-Sunday school.
II a. m.-Communion service.
Sermon by pastor. Subject, "Why
and How Observe the Lords Day."
1880 p. m.-Evening service. Sub
ject, 1.-THE Church that Jesus Built"
You are are cordially invited.
Baptist
Rev. C. L. Collins, D. D., Pastor
9:45 a. m.-Sabbath school.
II a. m.-Morning worship with
sermon by the pastor.
$50 p. m.-Junior, intermediate
and Senior B. Y. P. u.
7:3O p. m.-Evening worship. Rev.
W. F. Creson of the Presbyterian
church, will occupy the pulpit in ex-
change with the pastor.
Methodist
C. w. White, Pastor
9:45 a. m.-Sunday school.
L. w. Duval, superintendent.
II a. m.-Preaching service. Sub
ject, "The Divine Inheritance"
$3.50 p. m.-Epworth League.
7:30 p. m.-Preaching service. Sub
ject, "The Heavenly Vision"
Music by choirs and orchestra. We
have saved place for you.
Presbyterian
Rev. w. F. Creson. Pastor
GAS a. m.-Sabbath school. Mr.. j.
K. Dickson, superintendent.
II a. m.-Morning worship. Ser
mon, "Home Missions"
$50 p. m.-Christian Endeavor.
1880 p. m.--Evening worship. DR..
C. L. Collins will occupy the pulpit.
"To be of no church is dangerous"
Let every member be present. Others
will find cordial welcome.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11

GROCERY & MARKET.
Phone 562. Free Delivery. 1927
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-11-11
Catholic

Rev. r. F. Brennan, Pastor
Mass on first Sunday Of each month
at $3.50 a. m. Mass on other Sundays
of month at $3.50 a. m. Mass on week
days at a. m.
Sunday evening service at 7:30
Confessions on Saturdays from to
6 p. m. and from 2 to 8 p. m.
Christian Science Society
Room 5, Merchants Block.
9:45 a. m.-Sunday school.
II a. m.-Sunday service.
Subject of lesson-sermon, "Mortals
and Immortals."
Wednesday evening meeting 8 p. m.
Reading room open 2 to 5 p. m.
daily except Sundays.
North Ocala Sunday School
Nv. D. Croft, superintendent
Sunday school every Sunday after
noon at 8 o'clock. Visitors always
welcome.
Evening journal. [volume] (Wilmington, Del.) 1888-1932, 1922-06-23

The summer nursery should have a
grass rug for the sake OF GOODNESS.
The window draperies should be OF
some material that may be Numbered
fortnightly at least. Curtains blowing
against window-screens get very soiled
and draggled and IL there is one room
in the house that should be always
fresh and crisp in suggestion. it is
the nursery.
Every child adores a window seat
where he can kneel or sit and look
out The best window seats for the
nursery are in the shape OF roomy
boxes with covers that lift up when
toys are to be slowed away to make
the place tidy and restful for the
night. Light removable cushions COW
cred with gingham to match the win
dow curtains win go over the wooden
boxes. Unless the window screens
are nailed in securely, have several
bars placed across the window open
ing. No one knows when a child will
be too excited TO remember warnings
about leaning out OF windows.
The modern nursery furniture Is so
cunning that it is hard to choose be-
tween the gay little pieces and sets.
There are little tables and chairs Of
Evening journal. [volume] (Wilmington, Del.) 1888-1932, 1922-06-23
Keep the Summer Rooms Shady

We your apartment faces south and
an unkind landlord refuses to sup
ply you with awnings. contrive
some device that will lend a cool,
green shade to the living room. This
pleasant suggestion OF shady cool
ness may be achieved with Stat blinds
or with the roll-up porch screens
which come in small enough sizes TO
At ordinary windows. A double set OF
window-shades will not avail much In
a shady effect, for the dark green
shade drawn TO the sill shuts out the
light and gives your room a gloomy
look-and besides that, the shade
keeps out air and II there is a breeze,
flaps irritatingly against your window
screen.
The italian blinds which have fiex-
ibly arranged Stats are ideal for sum-
mer rooms. The light filters through
the stats and casts shadowy fecks OF
light and shade on the walls that is
suggestive of leafy shade. II you
cannot have the Italian Slated blinds.
at least you can have the roll-up
porch screens which let air and sufil-
Client light through, while agreeably
shading the glare of sunlit windows.
The room viii have a dim, filtered
light, pleasanter on a hot day than
the direct light of a window through
Evening journal. [volume] (Wilmington, Del.) 1888-1932, 1922-06-23
CUCUMBER Feelings FOR
WATER BUGS

TF you are troubled with those un-
I pleasant pests-waterbugs- your
Kitchen and hesitate to put pre-
pared poisons around because OF the
pet dog or cat. try cucumber peel.
Scatter cucumber Feelings freely about
the kitchen at night, and in the pantry
where the icebox stands and you will
find you are rid OF the waterbugs-
for a period at least. These unpleas-
ant pests OF the kitchen are apt to
return, but they soon depart when
one determinedly fights them. Sugar
and borax mixed. is an old-fashioned
cure for water bugs. Cornmeal and
red lead with little molasses will rid
the premises OF water bugs in short
order-but be careful that Fido does
not prowl around. Oil of pennyroyal
Evening journal. [volume] (Wilmington, Del.) 1888-1932, 1922-06-23

wN RICHNESS and charm are al
N<N ways essentials in the nursery,
81 q but in summer time there should
A-1 be also special provision for air
and GOODNESS. The nursery is usually
on the sunny side OF the house or in
the sunniest room OF an apartment
dwelling; therefore in summer time
those sunny windows must be shaded
bit. without shutting out any of the
air and breeze.
Awnings there should be, but they
should not cast too deep a shade in
the room, for young eyes must not be
strained. Dark green shades, or
Venetian screens. pulled over the win
dows during naptime will darken the
nursery but II there Is the slightest
breeze the tap-tapping OF shades or
screens may keep nervous youngsters
from sleeping. Deep awnings not
hung too low are best and these
should be pulled up during morning
play hours to let the sunshine in
whether the decorations of the room
fade or not.
Very gay nurseries are the fashion
now. There can scarcely be too much
color. Two-tone color schemes in
soft green's or browns are not favored
Evening journal. [volume] (Wilmington, Del.) 1888-1932, 1922-06-23
EH<TCNZRLa G5e
c5Ez2zz22e~ LIzx0e<Y

/ for small people to sit at on low
chairs and with a surface big enough
to accommodate picture books. paste
blunt-nosed scissors. painting ma
terials and rainy-day games. And all
I this paraphernalia should be cleared
away before tea hour-if the nursery
is used also as a sleeping room, SO
that the night-nursery may be cool
and neat and restfuL. Children who
live day and night in clutter Of be-
longings are apt to grow up careless
and unsystematic and lacking in neat
ness.
For the sams reason the nursery
should contain a low-enough dresser,
with low mirror. so that small peo-
pie may see how they look before and
after the cleaning-up process. The
child who has its face scrubbed in a
bath room with a mirror It cannot
possibly peep into, and It's hair
brushed by a grown up person and
then taken for granted, will not have
the pride and self-respect anent per-
sonal grooming OF the child who sees
the process going on in the mirror
and then beholds the vast improve
ment OF the finished toilet. There are
small children who never see and
never think about the hair ribbon
that somebody else has tied or the
locks that somebody else has brushed
so tidily. Or the little face that has
emerged from a CRIME Of dirt into
sweet freshness and cleanliness ,
There is less danger OF making chill
dren vain" with the low-hung mirror
than there is OF making them care
less and Indifferent OF personal APP
pearance without It.
For the very youngest member OF
the nursery are the exclusive wicker
belongings IN the other picture. The
baby's high chair is an institution
that has changed not at all through
the decades, except that the modern
high chair is either OF white or tinted
wood gaily decorated In color, or
like the one in the picture. of wicker
This one Is ivory white with delicately
tinted flower garlands on back and
legs. The chest Of baskets is a con-
venience that no modern nursery is
The baskets may be pulled |
apart so that mother or nurse may
have access to every one at the same |
time. or they may be closed up and
set aside when dressing hour is over.
The top basket is fitted out with
dressing paraphernalia and is lux
lriously trimmed with embroidered
linen and lace over pink satin.
The cunning clothes-tree is OF white
wicker and wood trimmed with gar
ands of tinted flowers. Every nurs-
Fry should have also one OF those af- |
airs in which baby may play safely |
IN a tufted mattress within cool walls
II wire netting. This combined play
place and nap-place is on wheels so
hat It may be wheeled into a sunny +
,r shady part OF the nursery.