Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-24
RICHMOND ADVERTISERS
HEAR TWO GOOD TALKS
NJ. Hutchinson, Of MINNEAPOLIS.
and G. NJ. Montgomery
Address Club.
FORMER TELLS or M. nw'N CITY
hnkes All Tourists Feel weIcime.
Chamber Of Commerce Publicity Di-
rector RcNcnls tn Audience Comprc-
h"nsiNc WORK "f Hin Organization.

chhmber OF Commerce Publicity DI-
rector RcNcnls tn Audience Comprc-
h"nsNc Work "f Hin Organization.
Two distinct surprises were given
the members OF the Richmond Ad-
F"r,ising Club At their weekly lunch
con yesterday n, tho Y w. c. A. Tn.
hrst came In the Introduction Of NJ.
Hutchinson. ADVERTISING manager OF
the Pillsbury Flour Company. Of Min
neapoiis. who responded to an invita-
tion from President II. II. H0tzr. Jr.
10 deliver short address and the
other surprise came In the revelations
made by Charles NJ. Montgomcry. pul,-
Iicity director or tn" Richmond cham
o"r or commerce" who gave the adj
Ncrtiscrs comprehensive" idcn OF IN.
ways and means by which Richmoud's
products. climate. schools churches
and industrial enterprises are being
placed before tho peoples Of all ma
lions
The members Of tho club voted
unanimous approval Of an Invitation
extended by the board o: directors
10 the Womens Advertising Club to
affl!ate with the Richmond Advertise
ing Club.
Approves Women, Amiiation.
Mr. Hutchison was asked to tell
OF the Pillsbury Advertising cam
paicn, but he spoke only briefly on
that point and devoted his remarks
TO few practical citations OF the
way tho city OF Minneapolis f. gain
ing world wide attention Mr. Hut
Gibson expressed pleasure at the ac-
ton taken BY the club In inviting
the Woman's club to AFFILIATE With
II. He said that the 1rm that failed
TO have woman on the stan as an
advisor on what 20 advertise. was
pursuing the wrong course for the
women were the buyers for tho home,
whether the articl. he something in
womeN's wear or for the masculine
members Of the family lie com
mended tn. action OF the Richmond
Advertising club as a demonstration
OF the chivalry Of tho south.
The city Of Minneapolis. Mr.. Hut
Crimson told the Richmond advertis-
Ing men and women. makes the tcuris,
feel wclcom" in the city. He said
an automobile bearing An QUITO State
license IL taken directly to the
Mayors office whore tho Mayor or
some city official extends Welcome.
presents the occupants OF the car with
copies OF the traffic regulations OF the
city. and also gives the driver OF the
'aT Hp'NIhi Tag 10 use Wnlle III tht
city. which tag insurcs that minor
violations Of the traffic regulations
will he overlooked by the minions Of
the law. Mr.. Hutchinson emphasized
that courtcsies to tourists mean more
tourists and tourists mean more busl-
ness.
Tells of piiiSbury AdXertiEInx.
Touching on the Pillsbury advertis-
ing campaign, MIR. Hutchinson said
that the campaign would be along all
legitimate lines OF advertising. and
not restricted To any one plan. The
idea would he to place the Pilisbury
products on the shelves OF the stores
and 10 move the same from the
shelves In the stores to the shelves
In the households throughout the
United States. There will he demon
STATIONS and housc-to- house can
vases to back up the newspaper,
magazine. billboard. moving picture
and other forms of advertising of the
Pillsbury products.
Charles NJ. Montgomery. publicity
director of the Richmond Chamber
OF Commerce. said that the one out
standing effort Of the Chamber OF
Commerce is to give servicc-ser-
vice to the individual member. to
the imme,tat community and to
or indirect service to Richmond. lie
told OF tho hundreds OF requests
which come into his office for in
formation. which Is always promptly
furnished, and no also told OF the
various ways. through newspapers,
magazines and periodicals. that facts
relative to Richmond, her climate,
enterprises. churches and schools. are
being given to tho people OF every
state in the Union and sent to United
States representatives in foreign
countries for circulation. These
stories tell of the manufacturing.
trading and social advantages of the
city. and are an appeal to the person
or firm looking for new location,
or for the location of a new indus
try.
Refers Ia Automobile Club.
MIR. Montgomery said that the
Richmond Chamber OF Commerce
recognizes the provinces Of other or
RanizatioEs. but, while willing To
cooperate whenever possible in their
plans. does not undertake to infringe
upon what these organizations claim
"a their special aims and purposes.
He cited the automobile club as an
example. stating that that club is
Designed 10 assist the motorists.
Doih local and visiting. ana to II
ar" referred practically all the In
auricS which cannot he answered
Immediately by tho chamber.
Mr.. Montgomery said that othor
means for securing publicity OF gen
cral type rest i'm the Made In Rich
mond Exposition" and tho annual
Southern Retail Merchants Con-
ference. The later. ne said. recently
brought more than 400 traders to
Richmond. won columns Of space To-
eally and elsewhere and sont thu