Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-09-12
VIRGINIA GROCERS
HEAR ABLE TALKS
lContinucd from First PaEe.)

buying lie said that suggestive
selling was very essential to success
full merchandising. Treat the child
as you would the mother. Children
grow up and have good memories.
Watch your customers as to what
they buy. and ii you find that YOU
are not getting all their business
that You should, suggest the articles
that you think they should use. Ser
vice does not alone mean quick de-
livery y clean. tidy store. goods
properly displayed. clean and attrac-
tive price cards. Il smile at all times.
polite attcntiou-that's efficient SER
vice"
Urges All Ia Join Association.
MIR, Lehman said 1t was essential
above all else for every grocer, large
and small. to join some association
and benefit by exchange OF pei sonal
bu Iincss experiences.
Charles W. Myers. advertising man
ager for Morris " Co. Chicago.
who has had an experience in sales
and advertising covering eighteen
years. has visited every State In the
Union and a number of foreign coun.
tries and. who during this fail and
winter. Will address every State as
Customers Today and Tomorrow"
He said the recent census showed
that there are more than 900 gro
GERS In the United States. or one to
every seventy families. and the cs-
timatcd sales run up to $4,000, 600. 900
annually. The retail grocer gives
credit to the poor and courtesy OF
service TO the rich. and will go on
forever. for his place in the economy
and service Of the people is fixed.
He is an Indispensable part OF the
mechanism OF our daily existence"
he said.
MIR Myers said if the retail grocer
desired success he should keep up
with the times. DO not try TO do
everything yourself: take time for
exercise and relaxation: get greater
efhcicncy by developing able help;
do not permit system to run into
red tape: do not ovcrdo economy until
II becomes costly: do the little things
that are worth while as we'll as the
big things; develop capacity for large
things 10y not spending too much time
on tribes. and advertise your store
and yourself To the entire community
which YOU serve"
should Advertise JudiciouSly.
Touching on people and things COM
piisinr the world advertising In the
art OF p--suadinG people TO buy
things. he said
People are Interested more in
themselves and in other people than
in anything else. The housewife fire.
Quen'ly asks her ncighbor or ac-
ouhin'ance what result she has oh
tanned from certain food products
rms IN itself is IA certain form of ad-
vertisinS. The retail grocer should
dol ~ l.l. k,I
should adopt every possible phase of
Judiciuus advertising that Will benc-
/ lit hts business. Bear in mind. while
the customer can always pick his deal
en- me draics cannot always pick his
patrons The majority or merchants
dealings are with the public, and he
must take an interest in their buy
Ing by advertising TO them in every
possible way including frequent use
OF the daily newspaper. IL ne is con-
Quoting downtown store"
TodayS session begins at Q
o'clock and III. business will con-
ciude the convention. Various com
mit,ecs Will report after which
Hugh ~ Powell. OF Richmond. will
speak on. How 20 Double Your
sales: II Il. Boykin. OF New YORK.
on The Bookkeeping Grocer
Needs. and ". \. Powell. secretary
81 tn" state Wholesale t;rocers' As
ISOLATION. VIII speak on lis the Man
ufacturer Giving the Independent
Grocer Square Deal"
Secretary Mcbain announced that
ihe question box viii he opened this
morning and various questions will
be discussed The election Of Off
Gers and selection OF the next CON
Nention city viii close the meeting