The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1922-08-05
RETURNING PILGRIMS GIVE 9TH
EES AN EARTUL OF FATAL
ERRORS AND OTHER ELEC-
TON INCIDENTS
Sharply Conflicting Opinions AS 10 Mer-
its Of Prime MISUNDERSTANDING
Feature Discussed
CnY CHARLES BROOKS sMITK)

Washington. y. (. Aug 4--Ncturn'nc
| pilgrims T. the West Virginia primary
were not loath- 10 tell Of their uAserya-
tons OF the days dotncS In the localities
! they" visited. and they found Interested
auditors eager for first hand accounts "'
what they SJw and heard at Ia" battle
Of tho ballots. From all 81 which. one
gets an car-full OF fatal errors made hy
defeated candidates, valuable lessons
supplied BY the memorable ContcS, -"
Individual politicians and parties Il they
but heed them and act upon them wisely
In the future. and sharply conflicting
orin,ons as To the merits Of III.
primary method OF selecting nominees.
Already. the mall voters who exercised
their privilege Of long distance selection
are being told that tho opponents OF IN"
primary system have begun another on
, slaUght or II, asserting tha; less than
50 per cent OF tho registered voters
turned out 70 exercise what certain
celebrated wit designated a. the Snvrr-
elgn right OF knock" only 10 be count
cred on by tho proponents or the rr!m-
arr that even at that. far NOR" Inu''
yldual voters had a hand in writing IN"
verdict than they ever did have Wh'n
the old time convention was the vogue.
Il is regarded as an entirely safe and
sane prediction to make that one ~ 'ao
spirited political contests thot VIII u"
wagcd in the next Legislature VIII he
over an attempt to r"pca! IN" primary
law and switch back to the "!d-ume
convention.
AS To Advertising
studer,- Of the science Of Advertising
most fascinating Of modern sciences
are getting much valuable data and Sp'r
tied discussion as result Of tho extern
sive application OF their fGvOritc SCI
encc 70 the state primary. In larger
wav than ever before candidates. were
conducted on paid advertising basis
Some OF them were virtually entirely
waged with printers ink At so murh per
line. This statement does not apply u
Senator Sutherlands Of the more I'M
portant contests. He. az usual carried
on his campaign by mall. som" Of tn?
advertising done by the more or less "X-
per,. WIS very effective. hitting tho
bulls eve with psychological accuracy.
measured ont in Just the right amounts
y, the right time. Much or II was
wasted. Of poor quality and N!u.a'!Ne q.
nrettv much all the established rules or
the science Of publicity. In some cases
II IS pointed out that II was oH"fH"n"'
in other specific instances und"rdon".
No complaint on this score from t"a
publishers OF the newspapers; II was
40 far as political campaigns 20. When
~ advertise. how to advertise. no"
much TO advertise. are still IN" d0msn-
ant unSolved problems or the science "l
advertising and will always continue |"
be but those Interested in studying II
from the angle Of its application IN N"
recent West Virginia primary. say tatI
that ballot-castinG occasion an"fH'"
them most helpful and enltGht"ninE IN
4 g,,s. - In n ~ Z
subject
The Women voted
,rbo ,rorrc0 voters In ho'h Tho parties
IN West Virginia. II seems from all re-
ror,s received here. cannot justly be
charged with neglecting tho priv!!eI"
and opportunity OF citizenship last
Tuesday Reports generally from very
nearly all sections or the state go l"
show that they turned out IN larger
relative percentages than d!d the men
Here and there. for minor local oiH'e.
n woman candidate went over the 'oP
with plumes hyinE In the brecz"s stirred
IN ~. handsome pluralit!cs. These p!o-
neers OF their sex were. In majority
NJ cases, most appropriately nominatch
for positions on the sChoo! boards.
cousntcuouS case occurred In IarkerS-
burg whore Mrs. Ida '. Rathbone. moth
or Of three fne boys. herself n school
teacher in that city once upnh Il Nfhc'
and a most admired woman for her use
Fulncss IN civic hettcrmcnt work, was
nominated from n rather larr" h"'d
oTcrfrr Sh" e tho wife or Monroe
Ra,hhonN. cNccUtlv" head or N" stand
ard OF Refinery NJ Parkcrshurg. who
ls 4 grandson Of the lat" JudE" James
Monroe Jackson. for many y"arS Judge
OF courts In Wood and nc'EhhorinE coun-
! ties.
Mrs. Browns Race PleaseB
-rhcrn vls 10 be met by the visitor
- Tho hcadCuart"ra Of tn" National
| Wo-Den's Party today. spirit or c"l"-
hratton over Tho splendid rae" run by
Mrs Tz~tta Jewell Brown IN ~" West
! virginia primary. The women IN charge
could hardly radIate much NOR" hArr.-
ness had news come To them that IN"
magnetic Mrs Brown had rocked TIA"
loouRcious Major Matthew ManFh"'h
Ecely into the drcamland Of d"i""t WIN
IN. grooming lullaby Of dcc'SiN" We
rorv Exclamation Of this chccr'"ih"&S
hrouvb, a new and entirely dH'r"n'
story From Il tt now appears ''H'
cause she or her advisors believed 'Ni'
ahe could win hut b"caus" y WAS ~"
urinary purpose to have her sacfihCe
herself on tho political altar rs an "t-
Ff yA "