davidaulloa/AmericanStories huggingface dataset:
The Caledonian-record. [volume] (St. Johnsbury, Vt.) 1920-current, 1922-07-14
WOMEN WANT
ATMOSPHERE IN
ADVERTISING
Candidate for U. S. Senate
Says Public Wants
Cordial Service

MILWAUKEE, Wis, July "a
Women like what may be termed
atmosphere, in advertising, Mrs.
Anna y. Olessn OF Cloquet, MINI,
candidate for the democratic nom
ination for United States senator
from Minnesota, told the conven-
ton of the Associated Advertis-
ing clubs of the World today.
She said that the modern Wom-
an demands not only utility, but
also "beauty and comfort in order
to have a home atmosphere equal
to that of kings and queens a few
centuries ago"
"When Il merchant pays $500
for an ad in a paper he wants. 10
use the space to the best possible
advantage" Mrs. Olesen said.
Gle may make it thirty, forty,
sixty, eighty or one hundred per
cent efficient. The cost of the
space is the same. 1t is the adj
vertisers business to say how it
shall he made efficient.
"First, we want courtesy. Sec.
ondly, we want an appeal to our
Intelligence and not to our pre-
JUDGES. Thirdly, we want to get
a full and honest value for the
price paid. 1t is d strong point
with US, that a firm will refund Us
the purchase price of anything
bought, if it does not prove
satisfactory.
"Not all the advertising is in
print. Courtesy, promptness OF
service, forethought of person
al comfort such as drinking ioun-
tains and rest rooms, have their
value. The simple fact of placing
a product before the eyes of
people on paper will undoubtedly
make sales, however.
"The sign that says at amt
toothache-it is tobacco" is gro
tesque. 1t Injuries the sense Of
beauty, art and proportion. Five
or six miles from a large city a.
the turn or bend Of the road there
is apparently a large book, telling
a few sentences the history Of the
city we 7 approaching. Though
1t says very little about the tire ii
advertises, we feel as we are pass
ng by that this manufacturer IS
interested in u welfare; he has
given Us some worth while infor-
nation; ne has appealed TO our IN
telligence.
"a cordial smile and a hand
shake is necessary for the sue
cess of a small cross roads store;
it is equally necessary to carry
that principle Of cordial service
into large organizations. Service
pays, and advertising which rem
ders public service also pays.
"Women do most household
from the retailer. They
are natural bargain hunters and
are more impressed with what
they read than men.
"Most Of the failures in adver-
are due to ovcrstating the
merits of the product, while 9TH
ers are due TO misunderstanding lis
real value. Therefore the adver-
must fully understand what
he is advertising, and then pre-
sent the facts as they are"
The Caledonian-record. [volume] (St. Johnsbury, Vt.) 1920-current, 1922-07-14
East Burke
Mr.. and Mrs. A. B. Colby visit
! relnliNns In Mnrman GundaN-


Mr.. and Mrs. A. B. Colby visit
ed relatives in Morgan Sunday.
Mr. and N,s II u Webster
and Miss Flov Gibson were SIM
doV visitors Of A.. Webster5s
rnrle and ann M. and MIS-
Keitb IN T.osb1r~
MIS- .Jeseio Nov or Toet g
.Jobnsbr1v snon+ tba dav Mondsv
with her. naran+e M. and M.
Charles Knann
M. and Mrs Rion T Humnbrev
snd soo Ron r. wara Snndey,
visitors OF Ms rernip Cuimbv in
81 Johpsburv
SEQ" Stafford il balninp Carl
Fraqier DURING the bavirc season.
Mrs. EIi2aheth Collins + M the
home of her aanohter Mrs a. r.
Colby.
A9asa Gilbert has had a tele-
phone installed in his house.
Brainard J9cohs Of LEBANON N.
r.. is visiting Henry Darling.
Mrs. lose Orew of Fast St
Jobnsbury visited her parnrts. Mr.,
end Mrs. Charlie KnapD Monday,
TIE ladies' Ala win hold a food
sale in the ConpreoationaI vestry
Saturday afternoon. July Is at 4
O'clock. Plain and fancy aprons
viii also Be On sale at the same
place.
Mrs. Sarah Hougbton Of East
Lyndon spent the past week with
her daugiIter. Mrs. Edwin Houob.
Mrs. John Rogebrook returned
home Saturday afternoon from
the Fitch bo,6itaI where she has
been for an Gperation for aDnen-
dicitis.
Miss Lizzie jenkins is in Kirby
The Caledonian-record. [volume] (St. Johnsbury, Vt.) 1920-current, 1922-07-14

DR.. Wakefield, Miss Potter, Mrs.
Streetcr, Mrs. Sherman Wakefield
and all the others who helped to
make the Third Better Babies
Contest such a helpful and enjoy
able occasion.
The Caledonian-record. [volume] (St. Johnsbury, Vt.) 1920-current, 1922-07-14
Little Miss Low is Chinese.

IIUIIt MIoo LUN Il NIIIICoC'
"The Chinese make ideal pupils"
says the principal of her school,
who has many Of them under his
care. "In the 20 years of my
teaching career they have an
excellent school record"
No particular "yellow peril" in
that. We don't want too many
Chinese, even so, for good and
sufficient reasons. At the same
time. it is we'll to recognize their
worth and their possibilities. They
may become as great a race here
after, given a fair chance, Is they
were in the ages when most of ths
Caucasian race were savages
Brattleboro RefOrmcr.
The Caledonian-record. [volume] (St. Johnsbury, Vt.) 1920-current, 1922-07-14

The Germans will agree to sin
cerely carry out tie pledges of the
Versailles treaty if they are com
PEELED to do so.
The Caledonian-record. [volume] (St. Johnsbury, Vt.) 1920-current, 1922-07-14

ton Monday. Mrs. Smith re->'
manned in Burlington to attend
summer school.
Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1922-11-08
LIP. HIGH SCHOOL.
MAKES PLANS F 0 R.
GAME WITH OTTAWA.
COACH FELLOWS SQUAD OF GRID
WARRIORS EXPECT SATuR. 1
DAYS BATTLE TO Be BIGGEST
OF THE FOOTBALL SEASON

Ia Sale, Nov s.-The biggest game
OF the year considered from the Hi
oils Valley standpoint win he played
Saturday, afternoon at Ottawa, when
the La Salle-peru eleven will clash
with the County Seat High School
team. On account OF the importance
OF this game, Coach Fellows departed
from his usual routine for Monday
nights and had his boys don their uni
forms and so through a signal drill
with light scrimmage following.
In checking UP the result OF the
Moline game, II was found that Capt
ftassc and Dick John, end, are on the
let OF criprlcs Johns he'd his knee
strained in the lest PLAY of the game
ri Moline and will be oat OF the game
FOR OF least a week. although he viii
not get into the scrimmage again I'M
til his knee Il perfectly strong.
Hassc5 injury did not show again UNI
III Sunday at which time II proved to
be 4 result of his numerous tacklinS
Of tho big Moline back field men, al
though Hasse wore heavy shoulder
pads yet the force Of te impacts re-
ceived in taekling Toline and Simp-
son was so Slcat lldt IN" MUSCLES
nu the top of his left shoulder We're
severely bruised and as "A result Alb
hey" VIII take several days rest Al
though it is not a sure thing that his
shoulder will be in condition for the
Ottawa game yet the players are hop
ing for the best As a captGiu's pres
cuce Is very essential in order 10 reg.
lister 0 deafcat over tho CONT scat
ers,
The l.. p. coach was quito dissatis-
fed over the work OF his line IN the
last several games and also over the
interference given by the back field
mcn, as a result he spent considerable
time yesterday evening in Strdiehten-
Ing the line and gave all the men r
Considerable work out in tackling and
blocking the dummy.
Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1922-11-08
RUTH GETS DOWN OFF
HIS HIGH PEDESTAL

Ono year ago Babe Ruin vas base
bars biggAs. hero
Today Babe Ruth is regarded Ia
The light OF acry orG;a2ry PLAYER
by fandom.
l.Lth. beca ,se of his tb lily TO hit
l.Iin runs, became tine lfol of the
fti,s over niy1r. They aye forgetting
hi'r just as Quickly.
Ruth, with the puny batting ave-.
age Of lis was he bust OF the 1929
series.
Success in an ysport depends on
coordination OF brain, eve and mus
Gle.
/. lack Dempsey is the heavyweight
champion because he possesses those
.hree requisites Bill Tilden is the
worlds champion tennis player for
the same reason.
Babe Ruth. when he was the tolk
OF The baseball world because of his
marvellous smuggling powers, possessed
coordination of brain, eye and mus
Gle
i'sFcr two years the brain end of the
game has been passed up by Babe.
He has travelled along on past repu-
taton Little or no attention to his
training soon robbed the eye and
muscle OF their value.
Is Babe Ruth through or can he
ecfua tack Thai is q question of
Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1922-11-08

IT'S secret passages and it's ghostly
legends, becomes the home OF a Chi
cago npltilnillionaire with a past. He
has made relentless enemies, but he
glories IN them as he glories in his sins
and his physical strength. Chief of
those who try to bring him to account
for his evil deeds is young and beauti-
tul American girl. She has brave, clever
and resourccful allies, and she wins new
friends by her courage, her passionate
devotion and her personal charm. But
she is fighting relentless. and renorse-
less foe. Thoug, brought appallingly
near 20 defeat in dreadful FORMS and
even TO the very verge OF terrible
death, she and her forces win at last,
and out Of daring and danger she picks
the flower Of love. Here is a story of
amazing contrasts, OF superstition and
savagery of steadfast affection and I'M
wavcring endurance in the face Of tri-
unphant wrong. Medievalism and in
tense modernity are interviewer in
way that must delight the discri!ninat
ing reader.
Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1922-11-08
Ball PLAYERS PROV
STARS AT BILLIARDS

Old time call players took more
strongly tic billiards thar those OF
today and many really excellent per-
formers were produced, among them
being Cap Arson and John GARRISON
superb pitcher.
"Clarkson always was ready for a
game on the green cloth" said Arson,
when in a reminiscent mood one day.
Il recall when We were leaving B0s
ton on a boat by the Fail river line
one night. John and were sitting
on the upper deck and suggested
a little game Of billiards. There was
a bit OF rivalry between us, and John
was prompt in accepting the chal-
lsnge
Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1922-11-08
Because.

One Of the greatest present-day writ
ers of mystery stories is Edgar Wallace.
author OF The Secret House The
Clue of the Twisted Candle" and other
tales of absorbing interest. The Green
Archer" written by Mr.. Wallace espc.
cially for The Chicago Daily News, is
one of the greatest and most origina,
mystery stories that have appeared il
recent years. Net only is the plot fasci
mating in its strong and simple ye
battling quality, but it is presentc
through the medium of characters al
mircbly depicted in a constant success
sion o! novel scenes and an e%traordi
nary array of incidents, charming i
their forcefulness, their swiftness
movement and their boIdress Of conceI
ton Al is presented with a vividnes
and surencss Of touch that mark the tru.
master Of narrative fiction. Here is, il
short, modern romance in its best and
most attractive form.
Garre castle, the ancient stronghold
ofsnedieVal barons of England, with It's
moat, its massive walls its dungeons
Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1922-11-08
besides

who reads The Green Archer" and
$1,000 more for 159 other bright women
and girls who win in the distribution. of
$4,000 in 100 cash prizes for the best
solutions of the mystery of the story,
mailed to The Chicago Daily News just
before publication Of the last chapter, in
which the mystery is disclosed. The
Chicago Daily News is pre-eminently
family newspaper, and it's long-estab-
lished daily installment of high-grade
Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1922-11-08

will be allowed for forwarding solutions of the
mystery
3. The final irstalrnent of the story, dis
closing the mystery, will be published in The
Daily News, Wednesday, December Is.
The story began in The Chicago Daily News
on Thursday last (Nov. p, but applications for
back numbers" on the part of thousands who
have since learned of the story, have quite ex-
hausted the supply of last weeks issues of the
paper, and the publisher has therefore now
placed in the hands of every newsdealer gen.
erous supply of reprints" of 1.-THE Green
Archer" containing the story from the first
chapter up to date of publication of this adver-
tiseinent, and day or two beyond. This makes
it possible for new readers to still begin read
ing the story from the first chapter, and for
every woman and girl to still enter the race for
the 100 prizes, amounting to $4,000.
Get your story reprint" from your news
dealer to-day (they cost nothing), or mail
postal Carl request for one to The Chicago
Daily News, Is North Wells street. Chicago
Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1922-11-08

"if you don't mind wish you'd go
down TO my caJin and bring down
those two cues which are wing on
the bed, I told him John went in
Side, and appeared promptly, Juggling
z neayy case supposed to contain the
billiard cues.
Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1922-11-08

serial story is feature intended spe-
cially to commend it to the home circle.
To emphasize-and advertise--the fact
that The Chicago Daily News is news
paper particularly suited to wonan's
reading, the condition is made that the
three thousand dollars in prizes shall be
paid only for explanations of the story's
mystery sent in by women and girls. All
may read, but only women and girls may
enter the contestant win the $4,000.
Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1922-11-08

/. To the reader from whom The Daily
News receives by mail at its publication Offices,
is North Wells street, Chicago, the most COM
plete and correct solution in all its details of
the entire mystery in "The Green Archer" as
itshall be disclosed in the final chapter of the
story, to be published Wednesday, December
10, in The Daily News, the of $1,000 will
be paid. The entire sum of $4,000 will be
awarded in 100 prizes, as follows:
For the second best solution. ..............S25 $3.50
For the fourth best solution. $500
For the best solutions ($75 each) SEQ
For the best four solutions ESQ each) $500
For the best solutions ($25 each) $3.50
For tho best forty solutions ($i0 each) $500
For the best hundred solutions s5 eac) $500
Making total of l6o prizes So 0oo
g. "The Green Archer" beginning Thurs
day, November e. will continue in daily in
stallments until Friday, December l. on which
date all but the final chapter will have been
published The interval between Friday, De-
cember /, and Saturday. December g, inclusive,
The Ordway new era., 1922-08-04
CONTROL LEAFHOPPER
BY USE OF BORDEAUX
Mixture Is Best Remedy, Says
Department of Agriculture.
Combined With Nicotine suIphate II
Acts Little More Quickly but 10
ExpensIve-spraylno Must
Be Thorough.

prepared by the United States Department
of Agrtculture)
Results of two years work have
shown that bordeaux mixture will re-
pei the leafhopper, control hopper
burn" and is the best remedy, de-
clares the United States Department
of Agriculture in Farmers Bulletin
1925, THE Potato Leafhopper and Its
Control" now published for the bene-
fit Of growers whose crops are
menaced by this serious insect pest.
Bordeaux mixture made according to
the 4-4-5O formula. containing pounds
of copper sulphate and 4 pounds un-
slaked lime to so gallons of water
was used.
Bordeaux combined with nicotine
sulphate acts little more quickly in
Kidding vines of leafhoppers than does
bordeaux alone, but the results OBJ
tanned do not appear to Justify the
added time and expense of using the
added ingredient, 1t is said. Nicotine
sulphate and soap combined were
found very effective in killing nymphs
and a few adults present when the
spray was applied. There was no last
Ing effect however, because leafhop-
pers reappeared in a few days. Hop
perburn" was not controlled.
The spray should be applied to the
underside of the leaves thoroughly, at
least $50 pounds pressure being used
so that fine mist-like spray is pro-
duced. At least three applications are
recommended. with fourth If neces-
sary to keep down "hopperburn" un-
til the crop is matured. Both sides Of
each row should be sprayed to make
the application thorough. Additional
details are contained in the bulletin,
which may be had free upon applica-
tion to the department at Washington,
D. @.
The Ordway new era., 1922-08-04
PICTURE SHOWS BEE-KEEPING
Film Outlines Best Practices In
Handling Honey Gatherers and
Control Of Disease.

Bee keepers will be interested in q
new motion picture prepared by the
United States Department of Agricul-
ture showing the best practice in
handling bees and the control of bee
diseases. The film, which Is called
Excepting Bees at Work." Is intended
to supplement picture, entitled Bees
How They Live and Work." issued
some time ago for more popular use.
The new picture shows the need for
re-queening the colony from time to
time, the way to prepare the bees for
wintering, the time to unpack the
hives, the control of the swarm, and
other details Of management. The
fact that the bureau Of entomology
will examine samples of combs to
identity diseases and advises on their
control Is brought out.
The film Is in one reel, and may be
borrowed by extension workers and
others entitled to the privilege, or
prints may be purchased for approx.
mately the cost of making them, which
is about $37.
The Ordway new era., 1922-08-04
WHY LIBRARIANS LIKE JOB
Get Amusement Out of Singular
Transformation Of Book Titles in
Memories Of Readers.

The scholastic hush of the public
library is seldom broken by litter,
but the Hbrarianettes In the central
circulation department have steady
refuge from hard work In the com.
pilation of the singular transforms
tions Of book titles that take place in
the memories of seekers for literary
sweetness and light. Herewith is the
latest unofficial bulletin, according to
New York Sun writer:
Have you got Jack London's The
Shout in the Woods'?" inquired wist.
full young thing.
1.-the Shout in the Woods" echoed
the experienced librarianette. Let me
see. I'm sure l can find out which Of
his novels you mean. Oh, yes-isn't
1t The Call of the Wild'?"
That's what said," murmured the
wistful young thing" The Call of
the Wild"
OF course it's a pardonable slip to
ask for Galsworthy's For Rent" when
you really want his ITO Let" The
difference Is hardly worth mentioning.
But It's really almost profane to de-
mand: THE Autograph on the Break
fast Table"
The Ordway new era., 1922-08-04
HESSIAN FLY IS
INJURIOUS PEST
Farmers Are Urged to Walt for
Local Fy-Free Date Before
Sowing Any Wheat.
HEAVY IAFEsTATIoN IN PAST
Great Deal Of Crop NeedIessiy Lost
Last Spring by Those Unwilling
to Wait Until Danger Line
Had Been Passed.

prepared by tho United States Department
of Asriculture.)
Wheat growers are urged by the
United States Department of Agricul-
ture to observe their local fiy-free date
for sowing. In every state where
there has been heavy infestation by
the Hessian fly In the past the state
experiment station and the county
agents have taken steps to work out
a safe date, after which sowing might
be started. 1t was found last spring
that great deal Of wheat was need
lessly lost by those who were unwil-
The Ordway new era., 1922-08-04

partments and bureau chiefs are called
In and required to testify In great de-
tail as to what the activity means, why
1t is necessary, and whether 1t can be
conducted for less than the amount re-
quested. The hearings on each bill are
comprehensive.
when the committee completes Its
hearings the bill is revised to bring 1t
In harmony with the facts and re-
ported TO the house. 1t is referred
then by the speaker of the house to
the committee of the whole house on
the state of the Union and considered
for amendment, and when this process
is completed 1t is referred back to the
house for final action.
"When the house completes the bill
It Is sent to the senate and referred
ta the committee on appropriations
there. This committee goes over the
details of the bill as passed by the
house and frequently amends 1t up
ward, rarely ever downward.
"When 1t comes back with senate
amendments each house appoints a
committee of conference to reconcile
the differences between the two houses.
The conference committee generally
consists of three members of each
house. A majority from each house
in conference is necessary to the adop-
tion of final adjustment of the items
in difference. The conferees of the
house report the conclusions of the
conference to the house and those of
the senate report to the senate. and
when the bills are finally adopted by
both houses they are signed by the
President and thus become law"
'The responsibility for the recon-
mendations under the budget act are
placed upon the President, but the
final responsibility for the amount ap-
propriated rests with the congress. The
President, on the one hand, states the
case of the government needs as he
understands them. He outlines the
activities in which he thinks the gov
ernment should engage, and the cost
thereof. The congress decides which
of the activities recommended Shall
he COQQuCteQ, anu WutlieI thC dilouAtS
recommended shall be allowed; SO that
here we have under the budget act
two forces, each charged with separ-
ate responsibility, the executive with
the responsibility Of outlining his pro
gram. and the congress with the re-
snonsibility of limiting the cost of the
program.
"prior to the enactment of the bud
get act the estimates were submitted
to the head of each department by the
bureau chiefs. They were never re-
ased before being submitted to the
head of the department, and rarely
ever after they came to him. Each
department head submitted the recon-
mendations of his department to the
secretary Of the treasury, who. In
turn, assembled them without revision
and sent them to congress. This sys'
tenn necessarily engendered extrava-
gance, and in many instances great
waste"