Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1922-08-14

ionable in Paris, about IS years ago,
MarceIs shop was so packed with
customers that special prices were
offered for immediate service. Then
anxious women panic stricken at the
thought of facing a straight-haired
evening", began to bid for the next
turn at the waving irons. When i'm
portant social functions were pending,
bids for a real Marcel wave, QUICK,
rose to 500.
Marcel taught his method to his as
sistants. wore his own hair and beard
au .naturel, and finally retired. Now,
he is 70 years old and Paris is going
to celebrate in his honor. He gave
the Embarrassing business a boost when
1t was in a slump and the business
mas never fallen back into that de-
preston. No woman, we understand,
car wave her own hair to look like
a professional job. Yet waves are
admired. So the hairdressers smile
n thank heaven for Monsieur Mar
eel and his epoch-making invention.
Plans to make Marce1's fete a not
able event are already well under
way. The celebration is to last nine
days in October. There are to be ex-
hlbttions of all the implements, STYLES,
and methods known to modern hair
dressers. An elaborate collection of
a figures will show the history of
coiffures. The Partisan public will be
shown the latest methods for achiey-
ms a permanent wave and CHANGING
the color of ones hair. Experts In
turning out complicated, coiffures will
engage in exciting contests.
Marcel will be dined and his work
described and lauded.' The climax in
the orgy of " will be a ball with
| ma nNanffino an Afo~lo = 80 L
en- present waved according to the
method invented by the guest of hoh-
or.
The invention of Marcel is a sim
PIE looking affair. When skillfullv
done his wave is supposed to resemble
the NATURAL ripple in curly hair. It
mlght(seem odd that with curling
irons Of various sorts in use no one
had initiated waves before Marcevs
time.
In reality the wave is more subtle
tnan 1t appears. Marcel spent several
years experimenting and practicing
that war satisfactory to him. A less
determined or devoted hairdresser
would probably have given up the at
tempt when the first waves looked
worse than no waves at all.
Mafcelahad to determine by endless
experiment the best way to hold irons.
how to twist them. and how to space
the curl. The dexterity with which
the wave is manufactured. even il
all the rules are followed. is another
important factor. There are, waves
n waves, az 4 look around any ball
room will show. Marcel spent Is
years on his invention before he laid
Paris at his feet, and in those wears
OF practice with little epcouraYement
he acquired the skill that made his
wave and himself famous.
In only n point has Marcel fallen
short OF the standards of greatness In
business. Considering his assets and
his reputation the fortune he amaseed
would leave the successful business
mar of this country flabbergasted.
Monsieur Marcei retired to his cha
lteau with considerably less than a
million dollars-about 100000 to be
more exact.
TO be sure he retired when he was
only middle-aged, But to work 40
l1ongland so hard, and then when {
cess came to- retire calmly with less
than a million! The longer you think
|of 1t the more certain you become
that Marcel IL not eligible to smoke
! big black cigars with our large and
select group Of financial wizards and
big business men,. His ~neglectine
this point ID hard for an American to
understand. II; can only be explained
on two grounds: Monsieur Marcel Is
French, and he was not brought up
on the American success makaMnes.
answers 70 qUEsr1oNs.
O. What - the word fot fear Of
a The term kor tXs feeunr =
4Oltroph0bta, 6.
itary Aeaderaies established z. N.