The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1922-09-14
BUILT ON SERVICE
Badders Motor Company Has
Made Huge Growth.
Business This Year Has Broken
Record Set by Ford.

George S. Badders opened the Sec
>ond Ford agency In Topeka the latter
part of September, 1920, at 427 Jack
son street. Less than two years ago,
he delivered his first Ford, and since
then by a strict attention to Ford
methods and hard work he has de-
nvered 1880 Ford cars and trucks. So
far this year, Badders has delivered
more trucks than any other Kansas
agency, already having broken his
years estimate from the Ford Motor
company, and he broke the record of
all Ford agencies in the state when
he delivered 101 new Ford cars in the
month of May.
The growth of the Badders Motor
company has been almost phenom-
email. Forced from the original loca-
ton in less than. a years time, the
BadderS Motor company now occupies
a 100 foot front at 417423 Jackson
street and is one of the largest auto
mobile agencies in the state. according
to floor space and volume Of business
transacted.
Large Parts Department.
The parts department is one Of the
largest and most conveniently arr
ranged of any in this entire territory.
In addition to the main agency. etor-
age facilities are arranged in four diff
ferent places in Topeka
The present quarters comprise spa
cious offices, Ford parts and acces-
sorry departments, new and used car
display rooms shop, etc, and recently
there has been added across the alley
from the present quarters, one of the
most complete radiator and battery
departments in thetity. The radiator
department is the only radiator shop
IN Topeka using the Ford Motor com
pany torch method or repairing, which
insures better work at considerable
less expense to the car user.
Badders was formerly in the parts
department of the Ford Motor COM
pany. He passed thru all departments
of the Kansas City branch of the Ford
Motor company before becoming trav-
cling branch representative, and later
a dealer at Saina, Kan. He under
stands Ford methods and that he
pracGces Ford efficiency is shown by
: the fact that when-he moved to his
present location, he transferred a S40,-
. 900 stock in six hours and was ready
for business IN the new location the
next morning without interruption.
Badders has some unique advertis-
ing methods. Recently he was seen
riding up Kansas avenue with Cover
nor Henry J. Allen in the oldest Ford
. car in America. a few weeks later,
he unloaded thirty-two Ford ton
trucks in one day. which was the larg-
est Shipment of this kind ever sent in
: to Kansas by the Ford Motor COM
pany. A few days later he had these
trucks and a large number of passen-
ger cars various Stages Oh assembly
in a parade headed by one of Topeka
. popular bands.
Service is the keynote Of the Bad
. ders institution and expense has not
been spared in supplying the latest
time saving equipment turnout the
plant. A $3.50 cash register and a
: $1,000 bookkeeping machine give Bad
ders a complete record of the days
business five minutes after closing.
Eight employees are neededsin the Of
flee and parts departments alone and
: in the entire agency fifty-two men
and women are employed Badders
. gives young married men preference
in making additions to his force and
. encourages his unmarried men to go
into double harness. In the last week,
three Of his men have taken wedding
: trips.
Badders attributes his success 10 the
: fact that he will not knowingly permit
a customer to leave his place dissat-
isfied. He says that nine times out of
ten the customer is right in his com
plants, and anyway that his rule is
that the customer is always right"
In connection with the sale of the
Lincoln car, which Bidders terms
the worlds finest car" the Badders
Motor company plant will shortly be
latest Ford product Badders has al
ready employed and brought to To-
peka the most skilled Lincoln me-
chanic in this section of the country.
Mr.. Badders extends a most cordial
invitation to all visiting Ford. lincoln
. and Fordson users and prospective
users to make use of his rest rooms
and other facilities. The Badders Mo-
tor company is most homelike place
and users OF Ford products get q
: welcome there that they appreciate