The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-12-08
AR
CLUB Dimes Ok
FIRST BIRTHDAY
National officer Tells About
What Clubs Are Doing for
Better Business.

The clarksburg Advertising Club
celebrated tho first anniversary OF
its birth last night with a dinner
at the Waldo Hotel. The affair
was attended by seyenty.slx olarks.
burg aud six Fairmont pergons who
are interested in the advertising
club movement. F. x. wholley OF
Washington, vice president OF the
Associated Advertising Clubs OF
the World and chairman Of the Bet.
ter Business Bureaus OF Washing.
ton, D. o. was the principal speak.
er Of the evening.
The dinner vas served in the
American dining room of the Waldo
Hotel, the eighty.two persons as
sembled at'7-o'clock and President
j. Monroe Boyer Of the Clarksburg
Advertising Cpb started the bal:
rolling with a'few well chosen re-
marks.
After the dinner President Boyer
called upon Lloyd P. Souders OF
the Parsons-Souders Co, the larg.
est advertises In Clarksburg, to pre-.
side as POSTMASTER. Mr.. Sohders
took. charge Of the meeting and
prior to introducing the speaker
OF the evening made a short talk
on Truth in Advertising. /" which
is the motto and purpose o., the ad.
Yert!sing club movement.
During the course of his remarks
Mr.. souders made some pertinent
statements in regard to adyertis.
ing. Mr.. Souders said that any
legitimate business that will spenl
8 per cent Of It's, gross sales In al.
vertislng the first year and 2 pc.
cent the following year will double
Its business. The speaker SAID
that this was not an idle boast, but
that 1t had been proven in many
cases.
Another idea expounded by Mr.
souders which Is not generally be.
lieyed by advertisers was that the
more merchants in the same line
Of business who advertise will ah.
solutely develop or create more
business for each and everyone O.
the advertisers. The principal
thing essential to make advertising
worth while, according to Mr. Sou:
ders, is to tell the truth. when
the buying public becomes awara
OF the fact that all tho statements
made In your advertising are the
absolute truth then advertising
brings the best results" he de
clared.
The Clarksburg Advertising Clu5
had thirteen members when organ.
lied year ago and today boasts OF
fqrty.three members. All stores
using the emblem OF the club are
subject to the investigation OF the
vigilance committee and II any Gus.
toner makes complaint against a
member this committee investigates
OF the complaint, determines
whether the advertiser or the Gus.
toner is wrong and the matter Is
settled to the satisfaction OF al:
concerned.
Mr.. Wholly, when introduced,
told OF the working OF the Associat.
ed Advertising Clubs OF the
World, the cooperation between
the associated clubs and the Better
Business Bureau. During the
course OF his talk he referred tn
INF. Souders' talk. backing up the
statement made by the toastmas.
ter in regard to advertising.
The speaker told OF now the Bet.
| ter Business Bureau was prosecut.
ing firms for fraudulent adyertls.
Ing and mentioned the names OF a
number Of firms that had been TAX.
en- to task by the bureau. Mr..
Wholley mentioned the Importance
OF the merchant in the business OF
the nation. In regard to this he an
nounced that Herbert Hoover, Sec.
retary OF Commerce, had decided
TO place member OF the Washing.
ton Better Business Bureau In the
Department OF Commerce, The
problem the department is facing
is that of distribution, with the pre-.
cedents Of advertising and me.
chandlsing, which is considered one
of the greatest problems Of the
day,
"As the voice Of the American
Retail business, the Associated Ad.
Iyertising Clubs of the World will
aid the Department Of Commerce IN
solving this problem" said Mr..
.Wholley. m,
H. Arthur Heinz president OF
Helnze G Co. Of Clarksburg and
Falrmont, W. J. wiegel, editor and
;. general manager Of The West Wiz.
ginian, and Jules HORNE Of Chi.
cago, membership chairman OF the
National Association Of Cleaners
and Dyers, were also called upon
and gave short stalks.
Fairmonters present at the ami.
versary dinner were ". ]. Wiegsl,
s. W. Wright; Roy jenkins, Fred
Bell, E. G. Mickey and James ].
Coughlin, all representatives or
The West. Virginian.
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