The daily star-mirror. (Moscow, Idaho) 1911-1939, 1922-12-14
MOSCOW PLEDGES
CAMPAIGN SUPPORT
CHAMBER OF COMMERCE BEHIND
$4,000, 900 ADVERTING PROGRAM
OF RAILROADS..

OF RAILROADS.
Moscow's chamber of commerce, re
preventative of the farming and bust
ness interests of Latah county, is be
hind the $3,OO0,0O0 Pacific Northwes
advertising campaign of the Burling
ton Route, the Northern Pacific, an(
the Great Northern. The motion
pledging the support and cooperation
of Latah county, was passed unani-
mously at special meeting this moor
at which Carl McQuinn of Chicago
special representative, outlined plans
for the extensive advertising campaign
of the Pacific Northwest
The motion, placing the Moscow
chamber of commerce on record as
behind the campaign, was made by
C. L. Jain and seconded by Dean 4.
j. Iddings of the college Of agricul-
ture. The motion of l.. F. Parsons
for the appointment of a committee
of three to cooperate with Secretary
b. c. Rowe in the compil alton of out
standing material on T4atan county
was passed unanimously. President
Chris. Hagan announced that he would
name the committee before Saturday.
To Tell Plain Facts.
I'VE are going to tell the plain
facts on just what this country is"
said Mr.. McQuinn, who was the rrin-
cipal speaker at the luncheon meet
ing "In my entirely too brief a visit
In the Pacific Northwest I have de-
termined that if you do say briefly
and specifically what this country or
Latah county offers, you have said
enough.
"The prosperity of the Pacific
Northwest and the prosperity of the
three railroads are one and the same
If you are prosperous then we must
prosper. In the plan of operation
1t is going to be necessary to have
your cooperation. 1t is long haul,
your cooperation is the most i'm
portant part of the campaign, and
we must have it.
" The campaign is to run as long
as we have the power and energy to
continue it, We are not going to
the railroads. The advertis- |
ing will consist of full page units |
in the leading magazines. The maga- /
zines and periodicals in which these
advertisements of the Pacific North
west are to be carried have cir
in excess of 10,000,000. The
advertisements are to be seasonal.
They are to run at all times, starting
on March l. 1928 In advertising in
the leading magazines we are aiming
at interesting 10 good, sound, really
persons than 1000 foaters
and fly by nights.
Big Value In Advertising.
1t is found by investigation that
the general knowledge of this country
is erroneous. What we want are
positive, affirmative and favorable
/
go to Boston or New York we want
learning that you are from Idaho
Oh that's the place where they raise ]
wheat, and this and that and the I
other thing There is big value t
n advertising if it is. done correctly. c
Every man, woman and child should +
know about this country. ~ {
!" These three roads have appointed l
is to sell a product. You are to- Il
ell the Pacific Northwest just as you d
would sell a bar of soap. 1t is a n
zig plant we are selling but it can
e done. We can sell farmer or f
BUSINESS man the idea of coming out d
lere but the mother must know of a
ducation, schools, churches, libraries, Il
nd the opportunities of advancement t;
or her children. We are going to il
dvertise the country and you people
re going to sell it.
Public Interest Necessary.
" If the individuals, chamber of
county and city get behind
lis thing it is bound to continue for +
long period of years. We must
ave that public interest 1t is your
ampaign. 1t has been given to you
nd all you have to do is to- direct
s." dt
Mr. McQuinn then called for ques- '"
ons from those present on the cam d, d,
align plans In response to Dean ~
ldings' request for suggestions as to 81 81
cal organization Mr.. McQuinn said 10
lat the secretary of the commercial "a =.
ub or chamber Of commerce was -. =,
,ed by many organizations as
earring house for information. Other ~ y
lestions were asked and suggestions o..
ere made by Mayor Hawkin Mclgard, ~ ~
L. Jain, H. B. Mickey, J. J. Keane, WI
resident A. H Upham, DR. George NJ. a a.
iller, and L. F. Parsons vi,
C. f. Arney Speaks. 49,
c. E. Arney, Of Spokane western ~ ~
'lonization agent of the North Eern ~ ~.
lcific, who is well known and ad- -. ~
red throughout the Pacific North Pc Pc
est as a foremost advocate Of the W. w.
vancement of the country, was ~
He'd upon to introduce Mr.. McQuinn
, complimented the chamber upon - -
e splendid turnout for the special a a.e,
Getting He called the meeting one '''s
cooperation in that what you re- ..l
esent the railroads represent" ~, w..
The railroad officials, who were ~.
ests of the chamber, were Mr.. Nc VI
linn, Mr.. Arney, M. A. Berg, Of -
okane, travelling passenger agent ~, ~
the Northern Pacific, T. J. Cum ,'ro. ,,rle
ngs of the Burlington Route, and W., ~
J. Jordan of Lewiston, district %, nIa q
light and passenger agent of the ,ot
rthern Pacific ~. ~.
:, Sta
The auction sale to have been given
the Cornwall Ladies Aid on Fri