Middletown transcript., 1922-03-18
GOOD INVESTMENT BANKERS

Last wednesday evening TOUR highly
interesting addresses were made in the
New Century Club Hall, by some of
the officers of The r. l.. Dollings Com
panies explanatory of the character
and workings of those organizations.
The speakers were Messrs. Geo. d..
Porter, Vice President of the Philade-
phia Branch, II. c. Belt, Field Director,
David Craig, District Manager and B..
W. Brown, General Sales Manager. The
story these speakers told of this new
departure in business methods, now
well known as 1.-The r. l.. Dollings
Companies was at once surprising
and unique.
In brief. here it is: In 1900 a broker
in Hamilton, Ohio. nam I'd K l.. Dol
| lIngs conceived the brilliant business
idea that manufacturing corporations
might be established, financed, and con-
Quoted in 80 absolutely safe and efficient
manner that their shares would un-
failingly return good dividends, even
under panic conditions when nearly all
| other business corporations either tenn
pofarily suspend dividend payments or
fail altogether.
1t was Big Idea, one seemingly i'm
possible, and certainly at variance with
The whole history of business as illus
trated for centuries in ancient and mod
ern times. But it has worked, and
from the modest beginning of single
small enterprise founded over 22 years
ago, in the state of Ohio, 1t has spread
through six Western states, and de-
ve'oped into the mammoth proportions
of 80 corporations each averaging l05
units or different plants, with a total
| capitalization OF SIT, 600, 600. 90 doing a
business of 500, 900, 600. 90, and having
| future almost boundless in gigantic
achievement. thanks to this Great Idea
Basic ideas while commonly simple in
statement. are profound and far-reach
ing in their applications to human af-
fairs They may be embodied in some
new discovery in science, chemistry, or
mechanics, etc, or contained, in some
wise utterance of thinker that in d
single phrase announces a mighty,
Fundamental principle underlying
whole system of government or busi-
ness policy.
A few illustrations will suffice. Copper
nicus, the founder of modern astron-
omy, reversed the long held Ptolemaic
theory that the sun revolved around the
earth. Howe, whose revolutionary in.
vention of putting the eye of needle
in the point instead of in the heel
made the modern sewing machine a
possibility. Again, Lincoln's prophetic
words, spoken in 1858, that this gov
ernment cannot permanently endure
half slave and half free" is an instance
of a mighty basic idea in few words
that. contrary to the almost universal
belief of his day, truthfully summed up
the whole issue of long Civil War.
So the few simple principles that Mr..
X. l.. Dollings placed at the basis of his
wonderfully successful innovation in
business methods, have been revolu-
tionary in their workings. Here they
are:
1st, necessary product. i. e. some
thing everybody uses; I'd, a conscien-
tious management; Sd, sufficient money
to build plants, buy machinery, raw
materials and furnish a good working
capital-these three fundamentals, plus
an expert and most intelligent super
vision of the operation of each indus
try, and no such business need ever fail.
Mr.. Doliings' % years test has proved
his theory true, for although doing
total business of over 500, 900, ,000. o.,
his 33 corporations operating under his
theory have never lost dollar, or fail
ed to pay on the very day due their
per cent dividend on their preferred
stock !
And during the last two years of de-
pressing reaction from the post war in
| fiation boom the Dolings have gone
right on establishing and financing new
manufacturing companies just as
though times and money were easyf
The elaborate and highly scientific
supervision of these 33 corporations is
probably unequalled in all business, the
Dollings supervision being extremely
stringent-hence their phenomenal
record, making good Mr. Dollings say
ing, "No business need ever fail +"
The Dolings Companies are meeting
with fine success in this state they hav-
ing already 1000 customers holding
from the poor mans 500 worth of
shares up to some of the leading busi-
ness men with $50, 100 worth and
still buying more.
Mr.. r. f. Fennemore is their repre-
sentative in this county, and reports a
bi success in his first year He not
only knows the Dollings business well,
but presents its claims in plain and
pleasing manner that engages attention
and makes his customers his friends.
At the close of the speaking refresh.
ments of coffee, ice cream and cake
were served.