The Monroe journal., 1922-03-31
BOTH DOLLARS And WATER
RAINED HERE YESTERDAY
Dollar Day in Monroe Big Success
Despite the Heavy Downpour
From Elements Above.
MANY STORES NEEDED
SEVERAL MORE CLERKS
Large Crowds Came to Town Be-
tween showers and Streets We're
Lined With Automobiles.

Didn't II RAIN" was the song on
every lip yesterday. but notwith-
standing the heavy downpour. the
people came. they saw, they bought.
The merchants of the city had ex-
tended unusually attractive prices on
all classes of merchandise aud the
buying public took advantage of II.
The Journal has interviewed
number of those who offered special
inducements and finds that the re-
suits were most satisfactory from
the standpoint Of volume OF business
done. OF course, the occasion was
not designed to be money-making
event, but only as an advertising
campaign for extending the trade
lines OF the city and Offering old
friends and customers excellent val
i lues.
A representative of W. H. Belk &
Bro, when asked as TO the success OF
the day, replied: ITS blessing II
. rained. for we couldn't have taken
1 care OF the trade at all IL ii had been
i a fair day." He explained that they
started in with several extra clerks
and later in the day had to call all
they could think Of to come to their
i assistance.
i Mr.. C. L. Efrd, manager of Efird's
i Department Store. says they had 2
j house full of customers by 10 O'Clock
4 and although fourteen or fifteen ex
ira clerks had been provided. the,
needed more. II was one OF the best
DAYS that store has ever had. Mr.
Efird thinks the only mistake tha
was made in tine arrangements wa:
: having it on a rainy day and sug
J gests that we select faid day fol
the next one.
Mr.. W. NJ. Davis of Smith-Lee Co
: states that they were rushed almos
TO death practically all day. The,
! had a number of extra clerks ant
could have used several more. Their
, were times when they needed TWEEN
= ty-five sales people. 1t was one 0
the very best days in the history o
their business.
Il Mr.. J II. Lee Is a man who con
, siders things well before speaking
and he says that Lee 4 Lee Co. ha,
most satisfactory day and tha
/, their store was crowded with pui
chasers. Everybody seemed to b
pleased with the values with the ex
ception of one customer who com
planned and then bought the articl
!, Offering 25 cents more than she wa
: asked for it.
Mr.. John English of English Bro
a NIL n doU n Urnnf GnPnpEs
Notwithstanding the rain. Their stor
! had crowds of buyers and the specia
= values offered by this growing fir
!. were received joyously.
: When Mr.. w. j. Rudge was aske
in regard to the success of the da
with him he replied I'VE sold tn
= stuff. and when you want anotht
Dollar Day. let 1t come "
!, Mr.. Vann Funderburk, groce
said the day was good one after a
the disadvantages under which Il
q event was pulled off.
|. Mr.. J. w. Hamilton of Hamilton
- Lilies Co.. says he was surprised
;, the number of people here and II
y trading that was done.
Worth Plyler of the Monroe Har'
ware Co. doesn't want any more Do
lar Days. He says it works a fello
too hard. The Monroe >Hardwa
. Company certainly did some busine
- on Dollar Day. Mr.. Gilmer joy
= says 1t was the biggest Dollar d;
they ever had.
- Alb Joseph Company had a big da
!, Mr.. Joseph says they certainly ga
r. them the bargains and the peop
10 certainly took 'em.
Nassiff & Company report Il
i. day. lots of satisfied customers tn
o will come back.
al Mr.. T. P. Redwine says he had
et big day, everybody kept busy wa
ing on the trade.
,g Latham & Haigler. T. c. Lee & So
+ Austin & Clontz, w. c.. Dees, Arr
ut Surplus Sales Store. Lee Griffin.
o. b. Ashcraft. Parker & Moore, Uni
ve Variety Store and others offer
k specials for Dollar Day and tn
nd doubtless might be interviewed wi
he the same result as those above.