The Ward County independent. [volume] (Minot, Ward County, N.D.) 1902-1965, 1922-09-14
ADVERTISING CLUBS 9Th DIST.
IN CONVENTION HERE TODAY

ing Clubs ana the ElgnCn DlSIIlcI
Convention of the Associated Adver-
Using Clubs of The World assembled
in their first annual convention at the.
Scottish Rite Cathedral today at
O'Clock, Vice President c. G. Fergu-
son of Minneapolis presiding in the
absence Of the state president, W. +.
Holbein Of Bismarck.
In opening the convention, Mr.. Fer
guson stated that the executive com
mittee of the Associated Advertising
Clubs of the World would discontinue
District conventions after this year
and maintain only state organizations.
The national executive committee
hereafter will be made up Of mem
bers selected from the presidents Of
the various state organizations.
President V. E. Stenersen of the
Minot Criers welcomed the delegates
to Minot. In responding, Secretary
Sullivan stated that while many of
the delegations were unavoidably alb
sent and some of the clubs had few
delegates present they represented
the cream of the advertising men OF
the district which was very approprl-
ate as North Dakota was becoming
known as a great dairy state"
Carl Jones, vice president of the
Minneapolis Journal, was the first
speaker on the program, taking for
his subject advertising in the Small
err City Paper. Mr.. Jones had pre-
pared statistics showing the percent
age of advertising carried by the re-
tail stores advertising in 40 of the
papers circulating in Minnesota and
North Dakota, and the observations
he drew from perusal of their COL
umns were Of somewhat startling
character. He showed that much OF
the complaint heard Of poor results
obtained from advertising is due pri-
marily to poorly prepared copy. His
suggestions as to methods and means
whereby this condition may be i'm
proved were practical and of such a
character that any paper may readily
employ them in increasing the eff
cheney of their service.
Henry Hodapp, representing the
Wells-Dickey Co. Of Minneapolis was
the next speaker. While Mr.. Hodapp
came here to discuss his subject be-
fore the financial section he conclud-
| ed after a survey of the situation, to
| change his address to a resume of~thc
states position as regards it's tinan-
cial status with the investment world.
During the last five or six years east
ern investors have looked with dis
favor upon North Dakota owing to
the radical tendencies Of the people
as indicated by the political upheaval
here. The state received much pub
licity thru this medium but this pub
licity was not such as to create con-
%ho 81 ho inv a
said that while it was recognized that
es and the political situation gives
some evidence Of greater stability, 1t
will be some time before absolute
confidence is again restored.
Fred Kammann, president OF the
Kammann Service, Inc, Of Minneapo-
lis was the next speaker. Mr.. Kan
mann's speciality is direct advertising
and his remarks threw many added
side lights upon subject that is new
to most ad men in this section.
President Ferguson announced the
following committee appointments:
Legislative Co.: V. E. Stenersen,
w. E. Holbein and j. A. Pierce.
Resolutions Com: J. R. Falconer,
X. o. Klein and S. A. Olson. :
Atlantic City Convention Conn.,:
Milloy. Crawford and Colley.
The convention adjourned at p. M.
to give some of the visiting delegates
an opportunity to visit the fair and
drive about the city and environs dur
ing their stay. The main session will
be held at the Cathedral tomorrow. A
banquet will be served at the Asso-
! citation of Commerce rooms at six
| o'clock after which the members will
visit the Fair in a body and at the
conclusion of the evenings program
at the Fair ground proceed to Wild
wood park for what is termed a
'Frolic." n.y.
Among the prominent advertising
men in attendance at the convention
are: C. G. Ferguson, Carl Jones, Hen
! ry Hodapp, Fred Kammann; J. S. As
] lakson, w. w. Flick, all of MinneaDo-
lis; Tom Sullivan of Mandan; X. 0.
Klein, st. Paul; W. w. Blaine, q. A:
Montgomery and Leo ODay of Grand
Forks.
while was Main street Of Minot, brill
/ liantly lighted as drove in from the