Ashland weekly tidings. [volume] (Ashland, Or.) 1919-1924, 1922-11-08

. killed himself at Mrs. Horns home
He leaves four children.
service.
The Porte Publishing company l
an Independent business concern. |
: has no connection whatever will
newspaper or commercial printers
associations. 1t is selling its service
on its merits to individual produc
ers. 1t does not smack of the trus
principle. One printer in a towr
may be a subscriber to the Porte
service, and his competitor still be
a member of the "guessers club. y
Its estimates are based on proven
costs and average costs, and works
out in the practical experience OF
commercial printers generally, as
sound, conservative, correct and
fair, to both printer and customer.
About three years ago, the It'd
ings became subscriber to this
service. 1t costs considerable mon
ey, but 1t is worth it. 1t eliminates
the element Of guess and fixes def
mite and fair selling price on prac-
tically every job of printing that
comes up in the course of the busi-
ness, from a large bank balance
ledger to the smallest gum sticker.
II fixes a fair basis upon which jobs
can be charged where no former es-
innate Is given, and that charge is
precisely the same as if the work
had been placed after hot competi-
tive bidding by numberless firms
who know how to arrive at cost and
fair selling price. 1t does not at
tempt to compete with the guesser
The guesser's bid might be two hun
dred dollars on fifty dollar job, or
fifty dollars on two hundred dol
lar job. The correct figuring of
commercial printing costs is compli-
Gated and technical, and there is not
one printer out of five hundred who
can quickly and properly figure cost
or correct selling price.
Mr.. Porte has surrounded himself
with large staff of themost expert
estimators to be found in the coun-
try. These estimates are. compared
and proven before they are given to
the producer as a selling basis. and
when they come to us, as they do,
revised each week to meet the
changing conditions of the paper and
labor market, we can depend on
them as reliable. That kind of
service is worth money II conscien-
tiously adhered to. II is a boon to
the trade and to the printer. 1t
standardizes the business on fair
basis to both producer and customer. /
The Tidings subscribed for the
Franklin Printing Price List serv-
ice about three years ago. Since
then we have conformed strictly to
the prices set down in the little
black book" We have found 1t
valuable aid, worth much more than
1t costs, because It gives us a feeling
of security in our dealings with Gus
toners and a feeling of certainty
that we are doing the right thing
both by our customers and ourselves.
We do not "bid" against anybody
for the business. There is a right
price and we feel that we are pre-
pared to state 1t, and we do state 1t,
regardless of whether we are In hot
competition for the business, or the
business is left by our good custom
er without asking us for an esti-
mate before the work is done.
II the little black book" was
used by every printer in the valley,
and you asked them to bid on a spe-
cific job, all Of their bids would be
the same, but 1t would be the right
price-not the result OF combina-
ton or trust-but the result of ear
nest effort to arrive at a correct and (
fair price for the work.
Some day. the producer and the !
customer will come to a realization
'f the value of such standardization {
and some such service as Porte's
will become universal.
In every community throughout =
he country there is a standard rate s
IN the use Of money. Go to what v
,auE ro.t ,..fIf ~. a. 81. 4.