The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1922-12-16

ote IA oohic hidhhcI ihuuCt TedueTS
to put their thoughts on paper for
publication, similar to the manner
they are now expressed verbally.
Then we'd all have a definite basis
upon which to work.
Il didn't like your piece favoring
the bonus" said one commentator,
land | think your reason expressed
was rather weak. You certainly
failed to convince me on that
point"
NO." was the reply; there was
no intention to endeavor to convince
anyone of the soundness of the
position, and particularly one who
was prejudiced against the PROPOSE
ton to begin with. as you are. ]
fail to see how you expect anyone
to express convincing argument
on a subject such as the bonus,
upon which opinion is nearly equally
divided, in four inches of type mat
ter. The article was merely one
stating a position, or opinion, con-
corning a matter upon which thou
sands Of columns have been written
pro and con. You are entitled to
your opinion and l reserve the right
to mine"
OF course there was some more
talk concerning the merits and
faults of the bonus proposal, but to
serve this purpose the talk was
valuable as permitting the bringing
out Of another thought-that with
out the free expression of individual
opinions thought remains dormant,
usually, and if there is one thing
needed more than anything else it
is the constant use Of thought facul-
ties on the part Of American peo-
pie. that some day it may be pos
sible to overcome the handicap i'm
posed by the great majority in
permitting Others to do their think
ing for them, with the result, usual
ly, that they are imposed upon by
those who would exploit them.
81 didn't like" seemed to be a
favorite starting point for common
tators. The next fellow didn't like
the implication that Wanamaker's
success was founded exclusively on
newspaper advertising and publicity.
Again we had to plead that it was
not intended to convey such an i'm
preston, though we may have done
so. We were dealing with one alb
stract phase of the life of Wanna
maker, and did claim that he made
advertising and was made by ad-
vertising.
another newspaper says that
Wannamaker's success was brought
about by his lifetime practice OF
getting to work on time" continued
our second thinking argument hunt
er. "Now. who's right?"
We'd say it would be just about
as reasonable to claim that adver-
Using was wholly responsible fol-
Wannamaker's success as to say
that his habit of getting to work or
time was. But of course neither
contention would be correct. Wan.
namaker unquestionably had per
sonal ability and brains to back W
his work and advertising. How
ever, how many people would know
of Wannamaker's ability and brains
and success, if it were not for news
papers and other media of pub
licity? What we would impress !!
that Wannamaker recognized an'
appreciated, and courted publicit.
and advertising at all times, am
paid huge sums for it, while othe
men have been made. purely an
simply, because of publicity, an
they have never recognized the fac
nor appreciated it. Advertising ]
rather an intangible proposition, Il
some respects, and its real value !
cumulative rather than direct. ]
is this fact that makes men los
sight Of its actual value. Wanna
maker didn't.