The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1922-03-06
W|[LYS-O.
CUTS PRICES
TO QUICK
New Prices Are Made Pos
sible BY Remarkable
Economies In Manufac
turing Methods.

A deep reduction in prices OF over
land and WHY'S knight cars. was an
nounced today by officials of the
WHY'S Overland Company. The new
prices are effective Immediately.
The new price of the powerful. easy
riding Overland touring car, which by
sheer merit OF economy. quality and
comfort has attained 4 dominant place
in the light car field, is $3.50. One year
ago. this car sold for s1035
This is an additional reduction since
the reduction of ~ per cent recorded
from September 1929. a total reduction
of At per cent in a year and a half,
the most radical reduction in motor car
prices In the history OF the automobile
industry
In 1916, the Overland sold for s615.
a price that was thought could never
be bettered. Today il is s115 lower.
The willys-kntght touring car is
now listed at sl375 a further reduction
OF $50 since the startling reduction
OF 81 per cent made last September. a
total reduction of 40 per cent in a year
and half
These new prices were made possible
by remarkable economies in manufac-
turing methods, the consumption OF
high priced material inventories. the
practical total elimination Of obliga
tions for high priced materials. tho
operation OF a new. more progressive
and more economical marketing plan.
and Ieastly. the hearty cooperation
in the plan to build more cars per-man
each day, by every employe in the four
plants the company operates.
These new prices place Overland and
WHY'S Knight cars in the front price
rank in their classes. For the past
year ad half the records OF these
cars have proved their economy, quail
ty. performance and comfort
The new prices and those of Septem-
Der 1920 follow:
Overland chassis $3.50 formerly 1856;
touring $3.50 formerly sfo35: roadster
$3.50 formerly S1035; coupe $3.50 former
ly sI525; sedan 1896 formerly s16T5.
WHY'S Knight roadster 1880 former
" $4,000: touring 1916 formerly
$4,000; coupe s1S75 formerly $3.50;
sedan s2095 formerly s305a: chassis
sllo0. All prices are T. O. b. Toledo.
The powerful. easy-riding Overland
offers many advantages; economy of
operation: triplex springs. insuring
easy riding; three sped and reverse
selective transmission OF heat-treated
nickel alloy steel gears; Tinmken bear
ings; all steel body: baked enamel fin
ish; spring base of 130 inches as
against wheel-base Of 100 inches. "a
foot turning radius; p brake horse
power motor; electric starter lights
and horn. etc
The WHY'S knight car. built of the
highest grade materials, stands apart
from the great majority of cars. chiefly
because it is motored by the Willys-
knight sleeve-valve engine This en-
gine has given the WHY'S knight car
the slogan, Its Motor Improves with
Use"
1t is because Of the sleeve valves
of the Knight type motor that the
automobile world in general comedies
these seen advantages to this WHY'S
knight motor
First, it improves with use: second.
1t requires no adjustments: third. il
is more powerful; fourth it is more
flexible: fifth, il is silent in operation
and remains SO; sixth. il is simple.
being free from complicated parts;
seventh. il is economical.