Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1922-01-04
ADVERTISE MAINE
100000 To Do 1t
Maine Automobile and Hotel Associ-
ations Plan Publicity Campaign
To Establish Bureau at Portland

ations Plan Publicity Campaign
To Establish Bureau at Portland
In order to meet the competition Of
other states, the Maine Automobile
Association and the Maine Hotel As
ISOLATION are Immediately to inaugu-
rate a campaign for the raising of
fund of not less than 100000 for the
purpose of establishing within the
State, probably at Portland, as the
largest city and natural gateway, a
fully equipped information bureau
devoted to the work of handling rec
reation and tourist business Informal
ton in order to increase and develop
this important traffic in Maine.
In addition, it is intended to con-
duct national advertising campaign
for the purpose of promoting the rec
reational and tourist traffic, and to
boom the state as a whole. Other
uses are to be made of the fund, these
to be determined by the board of di-
rectors having it in charge.
The general public is not aware of
the fact, according to the officials Of
the two organizations who are pro-
noting the bureau, that Maine is
slowly losing one of its greatest
financial assets, it's summer recrea-
tional and tourist business. Estimat-
ed to bring into the state annually
not less than s35,000.000, practically
all money which would not otherwise
come here, 10 benefits every line of
business, from the farmer down to
the bootblack on the city streets. 1t
civ ho hof e0l
900 or 100000 strangers come to
Maine every summer that they must
spend money and immense sums of it.
Other states have discovered that
the tourist traffic is one of the best
paying industries they can have, and
have inaugurated immense advertis-
ing campaigns costing hundreds of
thousands of dollars in order to get
this business headed their way.
Maine has done nothing along this
line, and that is the reason the Maine
Automobile Association and the
Maine Hotel Association have united
forces for the establishment of this
publicity and information bureau,
and are to associate with them the
transportation companies and every
line Of business in the state, in order
to stop this traffic from leaving
Maine before it is too late.
The leading men of the state are
behind the movement, and intend to
push it through to a successful con-
clusion.
In a statement to the public con-
corning the purposes of the Maine
Publicity Bureau, prepared by the Of
ficials OF the Maine Automobile AS
ISOLATION and the Maine Hotel Asso-
citation, they say:
There is q growing understanding
that the State of Maine has been very
Indifferent on the subject of properly
advertising its attra ctions as a va
cation state. Other localities with at
least no more than our natural attrac-
lions have done much more to in
crease the tourist business in their
sections. Maine must join the ranks
of the go getters' and get off the
waiting list
1.-THE Maine Publicity Bureau is the
result of earnest effort by organiza-
tons and individuals 1t includes
now the Maine Hotel Association, the
Maine Automobile Association, and
the transportation companies 1t is
proposed to take in business men
throughout the state for the follow
ing definite purpose: To sell to in
dividuals and corporations member
ship certificates, the minimum being
S25 per unit.
THE Maine Publicity Bureau is to
be incorporated. and the conditions n
the certificate or contract will be that
q subscriber agrees to join and pur-
chase for 1922. % and "a. each year,
the number. of twenty five dollar
units set against his name.
1.-THE Maine Publicity Bureau
agrees that the money so received
shall be expended, generally speak
ing. as follows: First, to establish a
Bureau of Information in the City of
Portland. Maine, where all inquiries
and correspondence will be taken care
of. The office to contain maps, fold
ers and all desirable printed matter,
with a sufficient clerical force on
hand at all times to attend to the
business. 1t is expected during the
summer months that a branch of this
information bureau will be estab-
lished at the entrance to the state
through kittery, and at other, what
might be called, ports of entrance to
the state. These branches will all
work in connection with the home
office in Portland. The larger por-
ton of the money will be used for
advertising, to increase the tourist
business throughout the entire state.
IAN executive committee represent
ing the combined interests will han
die the expenditure of all funds. It is
estimated that two-fifths of the fund
will be used within the state, and
three-f1fths outside. particularly in
the central portion of our country. ItNI
is proposed and deemed feasible to
secure at least 100000 per year for
three years."