Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-01-16
-Chs Daily Movie Magazine
JOSEPH SCHENCK
TELLS Why Los
ANGELES is BEST

- Interview. tells why Los Angeles is
raexcelled as a motion picture center.
Asr. Schcnck, who brought the Norma
nd Constance Talmadge Studio orguni-
itions to California a few weeks ago.
aus tells why he considers the motion
icture future of Los Angeles to be
ccure:
''Producers in the East Mt last have
ome to the conclusion that there is just
ne place in the world where motion
ietures can be made to the best ad-
,ntagc. And that place is Los An
,'cs. Los Angeles is the peer Of every
her city in this country, and It's
hamber of Commerce and municipal
,iicers. from Mayor George h. Cryer
Dwn, have offered motion picture pro-
ucers and continue to offer them, ad-
antages which no other city either in
,merica or abroad, has done.
1T is somewhat amusing to road re.
orts that certain American producers
nd stars are going TO take their studios
broad or to other sections of the
;nited States. Deep down in their
carts these producers and stars know
,at Los Angeles is uncNCclled. that II
as been and will continue to he IN
efinitely the motion picture producing
enter of the world.
1T would be futile to enumcratc all
{ Los Angeles natural advantages. We
1 know that the Sunny Southland
as rock bound coasts. sandy beaches.
low capped mountains, cactus strcwn
csert, all the year round sunshine.
jth tropical and temperate zone vcgc-
ltion--in fact every possible variety OF
tting for a motion picture. Amer
as greatest natural wonders are an
vernight's train ride from here. What
sther State can offer Yosemite ParK,
ian trees, crystal clear lakes Cuppcd
| the snow covered valleys OF the most
picturesque mountains in America:
''In forty eight hours Il motion pic
urc company can get all the pictur-
sque atmosphere of a Mexican town,
can find location among the
ctrlfed forests of Arizona, it can call
! real cowboys. Indians. MPXicans, pio-
GERS, mOuntaineCrs, or can stage play
among the girdcrs Of n downtown sky
craper in Los Angeles itself.
''Just off the coast can be found
stands which are among the most beau
iful IN the world. The motion picture
ut in their COvcs and along their
romonotor;cs are vistas which still re-
lain awaiting the entcrprtsins pho
1grapher.
:0TyHEN, too California has its famous
i old missions around which many
N interesting story Of Spanish and
spanish American life has been built.
md il one wants to make picture in
which the life of the NavnjOs, or the
\paches figures, he can do so by going
lirect to their reservations which are
comparatively short train ride from
l.os Angeles.
.Even the life of the ancient cave
lwellers in its modern counterpart can
be filmed in Arizona and New Mexico.
The homes of the aborigines of America
till perch high up in rocky crevices. or
picturesque mesas. awaiting the cam
rraman and the story teller to weave
tories around them.
"Besides the innumcrable natural ad =
Z ,antages Of the Southland and nearby
states Los Angeles also has reared a
generation of actors and actresses
rained to depict n thousand different
olessin motion pictures.
TRAINED extras such as are TO be
ound here are not TO be had in New
York. Directors often despair when
working in New York to find picture
wise players such as those who can
be found in abundance here.
''These extras know the secrets OF
makeup as well as any star. Just In
form them what minor part they are
10 play in n picture, and they report
in costume absolutely faithful in al
details.
"They don't have to be told whats
what, these minor actors. Long expert
cnce has taught them that if they come
TO the studio made up. right the!
:et q job; IL their costume is faulty
they know that they will not get en-
ployment.
SIN Los Angeles, too. there arc sky
scraper props buildings where ever!
accessory for the dressing of set o.
The making of a picture can be found
The costuming companies here are pre-
pared to handle any type Of picture, N
matter what the period.
COT MUST not forget the genuine
i Western hospitality shown t,
motion picture people in Los Angeles
IL producer wants to film mountain
scenery, tntre Is bllmtn tarK, Wnlcl
can be used in an emergency. Polio
permission is obtained for the asking
one desires to photograph the main thor
doughfares of the city. Owners of sky
scrapers are only too willing to lend aid
"Even the innumerablc beautifu
homes Of Los Angeles are open to tn
producers through charitable organiaa
lions, which turn the rental Of thcs
homes over TO a worthy charity. Nc
even in New York can producers fin
30 many palatIal residence for setting
for the plays.
"No wonder Los Angeles leading in
dustry Is motion pictures. And n
wonder that the word has gone fort
among the Eastern studios that here /
the Southland the greatest possible co
operation can be found Many othC
cities have bid for the studios, but the
have failed. Los Angeles has defniteI
and permanently won the Nation
fourth industry for its own--and Il
Investments made here are increasir
year by year.