davidaulloa/AmericanStories huggingface dataset:
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11
ny LOUIS BAISAM.
Secretary Direct Mail Advertising
Association.

Routine letters in the business world
today are q gold mine. For some roa
son. however. most business men nav
attention 90 every other detail Of their
business hut seem 90 think that the
routine letters can b. written hy any.
body. can bo handled iu any Way at M.
and still maintain the customers On.
torest
Look what letters can do Take the
routine letter. the ordinary everyday
letter that enters mans office u
takes him OF his guard and that IL a
very important point He does not
suspect that there II going 10 De- any
'Niug in there that is going 90 sell him
II n does not try to do 10 too obviously
Il has one OF tho best opportunities Tor
advertising and selling Yet very few
business men realize the power IN their
letters. the power 60 get through the
wall OF resistance. They arc simply
letting n good opportunity go 10 waste
There arc four basic rules Of hotter
writinRi
First Never employ a letter writer
who does not believe implicitly IN what
you are H-ying TO do.
Second Put yourself In the other
fellows shoes. One OF the biggest
houses IN America spends nearly 4
month over tho new correspondent
teaching him 10 visualize the customer
This II a fine thing. because Il gets
hem started right
Third Good letters are simple Just
as are all great things In lie The LET.
tors that are getting results today ara
cttors that talk iu language that tho
her man understands. written by PEG.
he IN love with their work and done In
simple every day style.
Fourth Eliminate tho ovcrdrlmatic
clement Some business men who have
he very finest type 90 reasoning power
think that they have to shock man
order Co got his attcuiion-that they
win have On sweep him off his feet
People 10 not care 20 be- shocked into
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11
Even Solomon Was
Piker Compared to
Old Travelling Man

Time was when they called them
'drummcrs and the word came 10
signify a specific type
Drummcrs wore chcckcrcd vests
pearl gray spats with iron hat and tic
20 match. fawn Colorcd coats. an rs.
karat blazer" In the tie. and swung
% crook handle cane over one arm.
solomon in all his glory was not
aruycd like one of these. They
adatcd prosperity Of flash sort. They
were good men IN their day-but their
Gay has gone.
You could see them summing them.
selves around the warm corners OF
hotel porches. talking big figures that
r'scmhlcd telephone numbers: they
were type" The stage catalogued
the type, and isn't through portraying
20 vet
Consequently the public pictures .
travelling salesman as sort Of bouno.
ing dynamo dressed like Barnum's cir.
Gus horse who could sell gold brick"
il u We're wrapped In the right package
Today all is different with the real
salesman. There In no chicanery what.
so,vcr. He might be able to sell any.
thing In a proper package-but he will
not
lie is a business counsellor. He sells
TO sell again. His line must make gooI
Tor him To make good.
No longer does ne leap or the last
car OF the train. send his grips IN one
taxi to hotel. take second taxi to
me hIggcst buyer In town. ven Hello
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11
SALES LETTERS THAT REALLY SELL
JUDGING BODIES BY THEIR FRUITS

doing things as a lot OF salesletter
writer's seem 20 think they do. on the
contrary people resent anything out
of tho ordinary trend OF events. II
would he just as sensible 10 come into
Cd mans home and try 10 attract his at
t'utlon by setting fire 10 his rug or
hitting him on the jaw ~ 20 approach
him 900 tho way that a lot OF dramatic
letters DO.
We VIII go several blocks out OF our
way 90 patronize n barber because he
gives us smile that we like, and we
don't often know what Is behind that
smile. bat We don't care We viii wait
q half hour IN a haherdashery just 20
Boz waited upon by q man that we like.
' man who treats us as human beings.
tn" same thing applies 10 letters We
can get that human feeling into letters
u w." work hard enough. We can do
90 and the results are certainly worth
tho trouble.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

Dcarie" to the head or stock, tell the
buyer to sign on the dotted line TO a
made out order sheet and whirl the
buyer hack to his hotel for luncheon.
Business today is on business basis.
There are business. friendships, Yes.
lots OF them, hut business friendship
based upon square dealing and business
results achieved by cooperation,
Yes-the drummer" has "cyoluisd
From playthlngs.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11
355jE19
While.
With |
IornSirncI

The viii Of the people lcvcs the poli
,iciaus too much.
our worst trouble Is over" says
Lonin over what7
4 grill with pretty knee can grin
aud bare u.
As,rologcrs say people born In Jan
mrv are leaders They should be. with
months start.
Chicago maniac who swallowed five
spoons was all stirred up
Everybody gets punished according 20
hi- sims \ rich widow will marry Rill
llohynyulorn
lots OF lips iust made 90 kiss are
mad, over again afterwards
divorce is greatest menace" says a
Judge Menace or habit?
tn, Kur ~ D,nmark's pastimc Is
gro,n,tng So maybe that's what is
rotten u Denmark
FORMERS must think the liberty bell
su dumnh'l,
Zna Ncbm,d Turk who claims 10 be
100 SAYS boz has had four wives. So may
fus, think bc b. l46
With he pN on soft drinks lifted lots
90 r..rro are hunting something 70
k.,N tNH.t
n.a shape f,r this earth 10 be Is
square
az. shipped mo every day In 1891"
si,s i'd SCI, York wife he should have
taken holidays OF
uur,I a, stand divide We pay alt.
mon,
An lUH is proving YOU I'D do what
you didn't so somebody Will think YOU
ddrf %. what YOU did
II ignorance is bliss there's lots ~
happt congressman.
New ,Irplsncs have everything eX'
cent q plsc, % gei out and crank when
the engine stops
our ship VIi COME Boz when our shiys
e. down
Women painted IN the middle ages.
finds q scientist Women sull paint In
ihe m.dd', agrs
Easy street never lcsds anywhere.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11
rur uourIN c,RI. srf \kS.

{ gaze upon the fashion pht.'.
And uu against my worst Ut D'os,
Tis not thar I'm NOT beautiful.
Though that alone make. living lul
But that tb.y r,t, SHOW how hand
some garments
Would u.k 900 mv yr u,H. huurIy yar
Winfs'
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11
WHY WE I1ISI.

/ ruzy az the ad ms Doc unn'
It's as potent ps DC DO had shot one.
For % says that 'ha Kind 90 soap u
edy,rus,s win do up 'hc very most
delicate ot my lingerie and u.t in
iuro th" fabric.
And h,ug m,rr man. . aH s., nome
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

No,cmlsr sales y The : 3 kresge
Company were is.e4s .229. as compared
with st65i see for November. iaee. an
increase ~ stts 49, During tho first
,l,V,n months II 1921 the sales were
t4515i sos with sales Tor tho CORES
ponding period 81 1890 amounting 10
t4a.t2i.f25
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

Printing and Rubber stamps Anna
rillo Printing COMPANY Opposite Post.
afnUe Phone ealf
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

during 1921. Despite the financial
stringency this large firm ran its plant
throughout the year at capacity. clos.
ing down only two days. Such a record
Is believed TO Indicate that conditions
are improving, II Is said. although stat.
isticians report that the crisis Of the
financial situation was reached last
July
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

Jess Sanders, secretary Of the 4. c.
7 Council and salesman Tor the Mcr.
chants Biscuit Company Of Denver. re.
ports that his company was well sat.
iaficd with the results of It's statesmen
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

Jimmy Caldwell. who recently be.
came representative Of the Dorsey
Printing Company OF Dallas, was IN
the South Plains a few days last week
lie will represent this company In the
Texas Panhandle and part OF New
Mexico. He intends to work a certain
part OF his territory intensely the first
year and gradually expand IL. eventual
ly working all that assigned TO him.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

Record Riggs. South Plains salesman
for the Amarillo Hardware Company
with headquarters az Plainvicw, states
that the Sample Case Is becoming I'M
usually popular with the travelling fra.
ternity all over the Panhandle Wcdnes.
days issue ~ the Daily News especially
II awaited by the travelling men. no
said. as Il carries the Sample Case.
giving briefs about the knights Of the
strip. as well as instructive articles ON
craftsmanship.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

New ,Irplsncs have everything eN'
rept q psc, % go out and crank when
the engine stops
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

W. 4. BrownlcSs. city salesman for
Blair Hughes Company reports that no
had an enjoyable Christmas vacation
at Kansas city. Mo, Fort Scott. Kan,
and other points.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

Now that the Christmas holidays are
ancient history, travelling men are
packing their grips and getting out on
the road with vigor and enthusiasm and
with the determination to make 1922 "A
successful year.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

, Rev ALBANIAN. Panhandle and New
Mexico representative for Rlish, Misc
and Silliman, Is all smiles this week.
Rex Is the proud father Of another boy
which arrived last Tuesday.
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11
BOY, HOWDY! GLAD TO MEET YOIN
Personal Notes Gathered Here and There Which Tell
Where the Statesmen Are and What They
Are Doing

{. ID. skinny Myers. who has been
with the Guaranty Visible Pump Com
pany Of Dallas for the past eight years.
has been working In the Panhandle
during the past few weeks. lie sells
gasoline and air compressure pumps,
most of his customers being filling sta
ton men. He covers the territory In
the Panhandle Of Texas this side OF the
Texas and Pacific railway. His linz of
pumps is manufactured by the Guar.
aztec Liquid Machinery Company OF
Rochester, Pa.
Chester Rice, Panhandle salesman
for the Loose.Wilcs Company's candy
line. reports that his 1921 business WIS
far above his expectations. He liz get.
ting some splendid accounts lined up
IN the Panhandle One Amarillo Gus.
toner purchased 1000 pounds Of candy
from him for the holiday trade 900
Of which were In bulk and the rcmsin.
der In boxes
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

Women painted In The middle ages.
finds a scientist Women suu paint In
the midd', ages
Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-01-11

II ignorance is bliss there's lots %
happ, congressman.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13
oAeNN9N67
VARREIkA

are recognized now IN New York
only as former champions and IL is
understood that the National Boxing
Commission Of America, which re-
Gently allied itself with the French
Federation, is going after the two
a~ctionlsss champions and may vacate
their titles IL they refuse to fight.
While the New York commission
may be critized for acting in the
capacity of a matchmaker, the gov.
errors of boxing in New York are
doing :.uch TO break up the trust
arrangements" which has kept many
of the best American boxers from
working in New York.
Billy Miske, st. Paul heavyweight.
and n of the best in the division,
has complained that he couldn't get
a fight in New York. because he
didn't belong to the inside click.
The commission, however, opened
the way for him by a decree that Bill
Brennan would have to fight him be.
fore permission would be granted
for another Dempsey-Brennan fight.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13

PIN Douglass Isn't working a, all
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13
THE SCORE BOARD

Winning oyer Detroit while the
Yanks were on their way west. tho
Browns gained a hall game and the
funka now lead by ono full game,
The National league VAS idle and
the situation remalns the same with
the Giants leading by five gamoi
and a half.
Afior training all the way tho
Browns came from bc'ind and
scored three rms In the eighth
beating the Tigers. 5 to g.
The Whlta Sax pulled n triple
play but II vas not enough cf n
killing and the Indians won with
Uhlo up. s to ?.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13

Before Lee Flynn stopped out NJ
advising matchmaker" at Madison
square Garden. many managers and
fighters protested that Il was I'M
possible 10 yet a fight In New York
that might work to the DISADVANTAGE
Of any Of the boxers In the big
Flynn stable.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13
GAMES TODAY.
Western League.

Western League.
Oklahoma City at Wichita.
Tulsa at st. Joseph.
Omaha at Sioux City.
Only three games scheduled.
National League.
st, Louis at Philadelphia.
Chicago at New York.
Cincinnati at Brooklyn.
Pittsburgh at Boston,
American League. r
Boston at st. Louis,
New York at Chicago. Fr
Washington at Cleveland.
Philadelphia at Detroit.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13
National League.
YESTERDAY.

Western League.
AT Wichita II; Oklahoma City 3
At Omaha 8; Denver ..
american Leat,Je.
At st. Louis S; DETROIT G.
AT Chicago 2; Cleveland S.
Only two games scheduled.
National League.
All games postponed; rain.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13

Hal Chase. basobail's greatest first
bascman. II now working ten hours
a day stacking lumber IN d yard IN
San Jose. Cal. for u salary OF 81 q
day. according 10 reports from the
coast. Chase might o bo working
for five times that much an hour, II
he had acted differently.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13

Many prominent golf fans express
tho opinion that professional golfers
are becoming too mercenary and are
giving the game u faint of COM
mercialism close to that of the prize
ring.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13

It is easy for one without the op.
p%ortunity to eritisize others for max
ing money The reign Of a golf king
has always been snort and champions
have to make the best Of their lin
tied opportunities.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13
by HENRY I. FARRELL
Omitted Press Sports Editor

New York, Sept. 1~3.-Because he
wants to make all the money he can
while his sun is shining, Walter
Hagen. British open champion, is get
ting in bad with the golf fans.
Hagen, on account OF previous en-
gagements," did not defend his title
ms western open champion in the
recent tournament at Detroit and he
was severely .critized. The champ
ionship was held at Ills own club
and the officials of the club consider
ed it an act of ingratitude that he
took a lot of color out of the tourna-
ment by not competing.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13
CLINTON AND ORPHANS
READY FOR STRUGGLE

Clinton. Sept is.-Clinton aud tho
Orphans. winners OF the two sec
tlons OF the Oklahoma state league
schedule. will start their poht.nea.
son series here "Wednesday 10 de.
tcfmIne tho championship OF the
league.
Tho orphans while known an tho
C~hlclasha club. won thu first half
and Clinton won the second half.
Large crowds are IN prospect for
The decisive struggle.
NJ Reno. Sept. is--El Reno and
Clinton closed the season here
Tuesday by III REM winning . 10 :
making Il two ont OF three. Ram.
sey. VI Reno and Ferguson. Clinton,
made home runs with none ON.
ny innings: X II l.
Clinton 400 oai zoos . !
~ Reno ---iOO $50 O2x--9 10 .
batteries: MltL j. Lawrence and
Ferguson: Ramsey. Lesser, Lowroy
and iiIilman.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-09-13

Jo,-rny Wilson, middleweight
champion, and Johnny Kilbane,
featherweight champion are in for
more trouble. Wilson and Kilbane
Okolona messenger. (Okolona, Miss.) 1900-current, 1922-06-08
WHO WANTS TO KNOW

IF -0U are sincere in your desire to
= know how to achieve, how to make
yourself worthy Of the highest con-
fidence and thus become competent
t. hold a place above the ordinary,
you will lose no time In acquiring the
necessary knowledge.
You will not waste a single hour in
idleness or unproductive effort the
basic cause Of disappoIntments and
failure.
You will 60 to your task seriously
With unyielding determination to win.
In your pursuit, which In q little
while will have become In cxhilarat-
Ing pleasure, you will disco 1Cr that
all the men and women who are hold
ing the prominent places Lid in the
beginning Of their careers just what
you are doing.
They squandered no time in the
foolish chase of rainbows. c-oCsing
instead the companionship Of wise
counsellors and the perusal In their
spare time of instructive books, seek
ing truths and principles upon which
they could build substantial foun-
dation for the erection Of tueir life
work.
They tossed the chafr to the winds
Okolona messenger. (Okolona, Miss.) 1900-current, 1922-06-08
Somethinqto Think About
On z. "a. WALKER

and stored with utmost prudence the
golden grain.
The greatest men Of today, the
conspicuous leaders In the professions,
the arts and the crafts, struggled hard
in their youth to get a foothoId upon
the hills. They knew what they were
seeking and never reIinquished their
high purpose or slackened their pace,
though they often slipped and went
to bed hungry.
Their experiences with the world
gave them an understanding Of men
and affairs with a fullness impossible
otherwise.
Their present wealth, power and
influence are envied by the thought
less, who sneerlngly talk among them
selves of chance and "luck," those
misnomerS for work and pluck.
Being envied Is a high distinction.
And this is especially true when 1t
is obvious that the real cause t envy
is based on the admitted ignorance
and regret Of men and women who
covet distinction but invariably lack
courage to take a place in the front
ana bear the brunt Of battle.
The youths of the present who want
to know, who are brushing sside OBJ
stacles, who are exerting every effort
to learn, will in the future be found
among the foremost workers and
thinkers in the worlds great activities,
simply because they have Nth their
rcsClute hearts the spirit and faith,
without which no man or woman can
hope to win glorious name.
(Copyrlght)
Okolona messenger. (Okolona, Miss.) 1900-current, 1922-06-08
VurasVngHVrUH =
The Friendly l
Path 7.ii:; | S,s..,. ]
EVERYONE MUST PAY

EVERYONE must pay for what he
- gets.
There is law of recompense which
cannot be evaded or ignored.
II one prizes his happiness he must
expect to pay. Eventually the bill col
lector will demand his toll. Unless
payment is made a rough pathway lies
directly ahead.
Many constantly fear the bill col
lector who comes and demands money
toll. But he Is the most harmless Of
all the collectors. The real collector
to be feared Is the one which takes the
form Of conscience. It Il impossible
to dodge this one or to brighten him
of with dOubIe-barreled gun.
Those who imagine they have ended
the collector when In the form of con-
science are foQIishIy deluded. But
even though they may get some enjoy
ment out OF life because they think
they have satisfied themselves that
their consciences were wrong, they
can always expect another collector
which takes the form Of law to hound
them until the debt Is paid.
In this age when many fathers and
mothers are worried concerning the
future Of their children. there is good
reason 20 Impress upon the young
people the importance Of being on the
square on the square with the world
as well as with themselves. Too many
start into their worlds pathways bent
Oh getting as much as they can-both
In material value ana pleasure-with
out paying for It's worth. II parenta
allow boys and girls, when their
characters are in the making, to get
this false impression Of the way best
to get on. sorry days are likely to be
ahead not alone for the sons and
daughters and their children. but for
the fathers ana mothers as well.
The law Of compensation IS lnexor
able"
CcopyEightA
Okolona messenger. (Okolona, Miss.) 1900-current, 1922-06-08
Uncommon Sense
By JOHN BLAKE
CANNOT HOARD TIME

IN A certain time you can make a
certain amount Of money. You can
put the money away for years later,
but you can't put the time away.
Money, called by the economists
frozen labor, might also be called
frozen time.
BtQ lime is more than money. II can
be tu led into many things that can be
stored away-education, cultivated
taste. pleasant and profitable memo
ries. But time itself you cannot
hoard. You must use It as It passes,
or it Is gone forever.
Time spent in recreation is not
wasted, unless you spend more than a
due allowance for recreation.
But time spent in absolute tdleness,
or in activities that are worse than
idle, Is sheer criminal waste.
If you could go back over your life
and gather back the hours that have
never been improved, you would still
have enough time to do great things.
But those hours are gone.
You can only, as Shakespeare says,
"regret your dear times waste" and re-
solve to waste Tess Of It In the future.
Many men whose time had never
been turned to account until they were
past forty have still had enough left to
accomplish great things In the world.
But these are the most sincere
mourners for the years that might
have been utilized.
If you will begin today to bear in
mind that time cannot be boarded. and
II every hour Of it is converted in
to something that can be boarded, you
may lay the foundation for furtune.
You will certainly lay the foundation
for happiness by and by.
Count your hours, and allot each one
to some. task or to some profitable
Okolona messenger. (Okolona, Miss.) 1900-current, 1922-06-08
SWAMP ROOT FOR
KIDNEY AILMENTS

There il only one medicine that really
stands out pre-eminent as a medicine for
durable ailments Of the kidneys, liver and
bladder.
DR.. Kilmer's Swamp-Root stands the
highest for the reason that it has proven
to be just the remedy needed in thousands
upon Thousands Of distressing cases.
Swamp Root makes friends quickly be-
cause It's mild and immediate effect il soon
realized in most cases. Il Il gentle,
healing vegetable compound.
Start treatment at once. Sold ct all
drug stores in bottles Of two sizes. medi-
nm and large.
However, if you wish first TO test this
great preparation send ten cents to Dr..
Kilmer q Co., Binghamton, N. r., for 9
sample bottle. When writing be sure and
mention this paper.-Advertisement.
Okolona messenger. (Okolona, Miss.) 1900-current, 1922-06-08
Ersah nandelIon salad.

Those who appreciate the value Of
the tender bIeached heart Of dandelion
like 1t with BIT Of salt without any
dressing. For sGlad the bleached
leaves are best, but the tender green
shoots, cut and mixed with a small
green onion and served with French
dressing is a salad not to be despised.
Cut the dandelIon close TO the root.
with all the tender green buds. wash
carefully and slice the root from the
base, buds and tender leaves for an
inch above the root. These use for q
fresh salad; the rest Of the leaves may
be cooked for green's. Another add.
tiOn to this salad is thinly sliced to-
mato. which adds a bit Of acid and
eoftens the bitter Of the dandelion.
Using mayonnaise on the fresh green
dandeIion is another appetlzing method
OF serving It.