Imperial Valley press., 1922-08-09

Four brothers have dedicated score of years to Civ
ing character to name-"Edgar Brothers,"
-Four Brothers coming to a desert, without capital or
commercial reputation assigned to themselves the task of
captalizing name-Edgar Brothers.
The history of Edgar Bros. Company is the history
of Imperial Valley. The activities of the brothers, the
company the is now called wide the
county itself
The Edgar brothers were farmers They came to I'M
peral valley in the beginning of things farm One Of
them had the vision that the central need of farming
try would be farming Implements AS farmers the broth
had already felt the pressure of this needmplemens
with which to farmland sothey accepted the call and
established an implement business.
AS towns sprang up, after another, the implement
business expanded to meet the requirements Imple
men stores established in each of the
it became evident that the town had into existence
to meet real need and so it that Imperial valley
gained its first system of 'chain stores" With Edgar
Brothers, the chain store plan was not a ready made
scheme 1t Gust growed" like Topsy and into being
to meet the requirements of counry-of country
which itself individual nothing like it before since
and which was to unfold not according to prearranged
plan but the exgencies of and original situation
should demand.
How we'll the Edgar brothers have lived up to the
possibilities we'll known They have exhibited genius
for understanding the development of desert and also
for understanding the people who should be attracted
here to have part in the building of an empire In all
these twenty years the Edgar brothers have maintained
sympathetic contact with the people themselves They
have understood the problems of the people because they
have participated in them and had part in them No
one has told Edgar brothers these things They "have
learned these things by DOING them' Ebert Hubbard
would say.
And today the Edgar Brothers Company is great
system They have implement stores and hardware stores
in all the principal towns of Imperial county, They
troll the leading lines in all branches of the great farming
and darying industries of the valley Being first in the
field and learning by actual experience this
found out what was best and what most practical and
has endeavored to make the thing available the who
having cast his lot in Imperial valley finds himself under
the necessity of making good and overcoming the cond
tons which are native to the country.
There certain and plows and rakes ana
tools which acknowledged to represent the highest
practice IN the farming industry The Edgar Bros Com
pany rule, agents for these and they to be
found IN the stocks of their various stores.
AS the world has changed Edgar Brothers have kept
pace with it, This firm was quick to see that the Ford was
nsttutionnot merely type of automobile, but the
mans and the practical mans transportation 1t
furnished an economical means of "gettng around"
Edgar Brothers after the Ford agency got it.
They exclusive Ford agents for years. And having
put their hand to the pow they turned back
though it required fortune to furnish Ford service up
to the standards demanded by the immortal Henry They
put all of their behind the business and sold
people Fords-regardess
Similarly, when the "iron horse" became the thing,
Edgar Brothers took the Fordson tractor Arthur
Edgar had driven too horses and mules himself not
to the advantages of mechanical horses in place
where Imperial valley summertime temperatures prevail
And so the Edgars sell Fordsons
The Edgars are practical crowd. No nonsense
about them They have made it life work to cater to the
needs of the farmer and the of affairs They move
with the mes-or perhaps little ahead OF the times
and they do whatever they undertake IN just strong
a way as they know how-whch strong way
as 1T can be done at all.