The New York herald., 1922-05-07
Along the Row

The New York branch OF the Mitchell Mo-
tor Car Company has removed from 1924
Broadway to 236 West Fifty-ninth street
N. w. Dingwall, branch manager, says that
this removal to larger quarters was forced
through the additional business being
handled in the metropolitan district. At the
West Fifty ninth street showrooms an ex-
hibit that Is attracting great deal OF at
tention Is that OF an artist drawing the diff
ferent models Of the Mitchell car and the
F-50 engine.
Having achieved advancements In per
formance and operation through M the i,s,t intTS,
never before have been realized In any
fundamentally simple power plant. the en-
gineerlng stair Oh the stn,z Motor csr U1nl
the riding comfort of the car up 10 the very
highest possible standards. To achieve this
the compensating spring suspension has been
designed. and II Is said to be one OF the
most marked advances so far inaugurated in
the field of automotive engineering
George f. Daniels. president OF the
Daniels Motor Company and formerly con-
nected with the General Motors Corporation.
IN an an a m hs5es had 'r
forth decided change in the automobile IN
dustry. and that the Daniels Motor Com
in the last sixty days. Mr.. Daniels stated
that It was particularly gratifying TO him
because It showed that the kind or buyers
cars were now ready to- purchase. Mr..
Daniels is recognized as one OF the leaders
in the production OF distinctive and original
body designs.
Ida v. Benoit of 1904 Bergen street.
Brooklyn. has invented a new tire anti-skid
chain, which IS OF novel construction. The
tire rides on three steel cups of case hard
ened steel each rs inches in diameter. She
is now making manufacturing arrangements.
The Hudson Motor Car Company and Es::
sex Motors announce the appointment of
William A. James advertising manager.
Mr.. James has been connected with Hudson
and Essex for a number OF years-first in
the sales and technical service departments,
| from where he came to the advertising de-
activities he had considerable experience in
the field as retail salesman.
That the record breaking increases in its
automobile sales for the first quarter are
only paving the way for even better Hup-
mobile months TO come is the firm opinion
of the Bupp Motor Car Corporation of De-
troit. after travelling over most of the
United States during the last two months.
Mr.. Hutchinson bases his conclusions. he ex-
plains, strictly the attitude of the dealers
whom he has interviewed while out In the
field.
Owing to the pressing necessity for greater
room, the exchange car department of the
Rolls Royce Company of America. under the
located in the Fisk Building, is located
at go West Fifty fourth street. directly op-
poslte to the Automobile Club of America.
Under the management of Mr.. Dimm this
! department of the Rolls Royce Company
has grown to extraordinary proportions. even
| the present large quarters proving barely
| adequate to display all cars in stock.
| The remarkable performance OF bort
car in shattering the nonstop record be-
| tween San Francisco and Portland, Ore.
and incidentally breaking the fastest train
| time between those points, is but one OF a
| long series of gruelins road tests that have
| proved convincingly the reliability and econ
| omy of this sturdy motor car.
| Business of the Franklin Automobile Com
pany for the first fifteen days OF April. n,
| compared with the first fifteen days o.
March, Is running three to one or better OF
| any basis of consideration according to com
rany officials. Factory shipments are thret
! to one. New car deliveries ydealers arr
almost four TO one. Used car deliveries by
dealers three to one. Dealers retail
| order reports received at the factory arr
| better than three to lone.