Atlanta tri-weekly journal. [volume] (Atlanta, Ga.) 1920-19??, 1922-01-26
EXPERT TELLS HOW
GEORGIA FARMERS CAN
CONTROL MARKETING
Continued from Page u

Cash crops are necessary. These
imply the sale or exchange Of the
, commodity for money. This is mar.
keting as we understand it and as 1t
affects the farmer in his business re.
lations."
In regard to adjusting production
| to probable demand, Mr.. Tenny said
| that he seees mo reason why the
farmer should not do as the so-called
business man or manufacturer, or
ganize his business to the extent that
insofar as he can reasonably Wis
ualize the future and thus come to
know Of future demand and posi-
bilities, that he can adjust crop pro.
| duction to these demands.
Begin Before Planting.
"The economic consideration of
the marketing problems for any par
ticular crop should begin prior to
the time when the farmer plants his
seed. Just because we have never in
the past given serious consideration
to the problem Of adjusting produc-
ton to probable demand is no valid
reason why the farmers of today
should not organize their business.
The so-called business man who
practiced any other method than
! this in adjusting his production to
demand would be called a fool. We
thin'z nothing when we see the man
ufacturer lay off 20 per cent or even
| so per cent Of his help for the pur-
pose of reducing production. If con-
ditions get so bad that he must close
down his plant entirely, we feel sorry
| for the laborers who are thus de-
prived of their wages, and we regret
exceedingly that the financial and
business conditions Of our country
have reached stage that makes 1t
necessary for the manufacturer to
take such drastic action, but for the
manufacturer himself we have only
words of Communications.
Farmer a Manufacturer
"But the case of the farmer some
way seems different. Let him seri-
| ously consider the question of re-
| ducing acreage anu restricting pro-
; ducticn and Immediately the vari.
Gus interests arise and condemn his
actions and assert that he is a pref
iteer, an unpatriotic citizen. and a
subject for criticism. There is a
strong tendency abroad in the land
! to feel that the consumer has a
right to just as low a purchasing
| price on farm products as any set
of conditions can bring about. A
| bargain of potatoes at rs cents a
| bushel, or a lot of onions or cabbage
at real bargain figure, are the con-
sumer's inherent right, and because
| the land exists and can be made to
! produce more potatoes or cabbage,
! the farmer should be always ready
| to till this God-given land and pro-
duce even more.
"From the ethical standpoint, ]
can see no difference between the
farmer and the co-called business
| man in adjusting production to de-
| mand. Both are manufacturers;
! both use God-given material, and
! both utilize God-given time. II the
purchasing power of a pound of cot
! tol or a ltHshel of corn has become
so low that tie farmer cannot afford
| to produce the crop, it is most GER
! tainly a\marketing problem of prime
! Importance to so adjust the produc
| ton of these crops that the farmer
! may receive a reasonable sum per
unit produced. I feel safe in saying
that this is an economic problem af'
| fecting our agriculture.
How to Use Fertilizers
The part Of the fertilizer interests
in the restoration of the farmer was
discussed Tuesday night by c.. A
=. Whittle, representing the Southern
| Fertilizer association. Mr.. White
! declared that the fertilizer interests
are going to do everything in their
power to aid the farmer, as has been
their policy before. He said he real
| lied that fewer fertilizers will be
| bought as result of conditions
but warned the farmers from scat
! tering whatever fertilizers they dc
buy over a large acreage.
| '"The big question is how can the
! limited amount of fertilizers the
| farmer is able to buy be used to the
! greatest advantage. The danger tt
be confronted is that the farmer
| will spread his fertilizers too thinlJ
: over many acres rather than con
centrate them en- a few acres where
the greatest profit would secure.
1.-THE ideal purpose and aim OF the
established fertilizer industry is tC
! sell the farmer only what he needs
and no more than he needs, realizing
full we'll that the industry can pros
per only in proportion, as 1t car
help the farmer to prosper. In these
! DAYS of the farmers distress any
other purpose could not be enter
tanned for a moment. In an effort
to carry out it's ideals cannot the
fertilizer industry have your coop
Grafton to the end that the farmer
may be induced to employ those
practices in fertilizing that will mos
quickly rehabilitate him?"
One Of the addresses of the day
was delivered by r. H. Black, man
ager of the Consolidated Apple Grow
ers' Exchange at Cornelia. Mr.
Black declared that apple growing
in Georgia is getting to be one Of
it's principal and richest industries
His exchange shipped over It's car:
last season, he said.
l.. r.. Adams to Speak
Wednesday night there will be ar
address by L. r. Adams, secretary
of the Georgia Country Bankers as
ISOLATION. Mr.. Adams address i:
looked forward to with pleasure ant
interest, as he will explain in detail
the purpose and scope of the "Geor
gia Farm Market Federation" or
ganized after a campaign of educa
ton by The Atlanta Journal and the
Country Bankers association.
Governor Tired of Row
An appeal for harmony between
the state department of agriculture
and the State College of Agriculture
was made by Governor Thomas w
HardWick in his address at the agri
cultural conference Tuesday morn