The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-05

essary to repeat
1t. Yet Is is so universally ignored
and so often misused that one may be
substantially correct in the assertion
that the younger business men Of to-
day who guard their bank resources
and take proper and important steps
to safeguard their bank records and
thus their bank Tine of credit" may
be said to be the only really success
ful group. OF course, there are ex-
ceptions. But they are so outstanding
that they may be accepted only as
proving the rule.
Bank credit is based upon q very
large number of things put together
in a conclusion. Chief among them,
believe. are the outstanding factors
Of character and ability. It has often
been said that in substantial CONNER
cial banks, where the great business
Of aiding IN the development of in
dustry is carried forward, character
and ability go farther in granting Of
loans than any other considerations.
Regardless of collateral offered or of
any Of the other considerations which
affect loans favorably or unfavorably,
there are men who cannot borrow
money IN certain banks. They are al
ways men whom the bank has rea-
son to believe are not of good char
acter or whose ability is questionable,
and the bank simply does not care to
have them listed as patrons. regard
less Of their worth in dollars.
Character and a good reputation
are inseparahle companions. A good
business reputation comes only after
a long period during which It has
been painstakingly created. It is the
outgrowth of character and expert
ence.
Bank credit IS seldom, II ever. ex.
tended to even the most worthy with
out investigation Of the applicant or
without knowledge Of character and
reputation, as well as the purposes for
its use. The more readily this infor-
nation is obtainable. the easier It is to
gain financial assistance from any
bank. The investigation may be con-
fined chiefly to the activities of the
applicant in hts dealings with his
bank. The relations between the bank
and the borrower. then. are exceeding
ly important.
1t is, Of course. the tendency of ev-
cry bank to provide first for the needs
Of its patrons. The bank patron is
entitled to first consideration. This
IS a rigid rule OF our bank. The rule
operated in a particularly effective way
when money was tight" in recent
months. The customer came first and
until his needs were satisfied others
waited.
It is important. it may thus be seen,
that the business man who has the
greatest need Of bank credit be known
as a patron Of his bank Bankers
attempt to become acquainted with
their patrons, but this is sometimes
quite difficult. Bank patrons are fro
quently not inclined to place what
seems to them their personal affairs
before their bankers. And, for that
reason, It Is difficult to meet in q
desirable personal way the thousands
Of persons who are patrons Of In
dianapolis banks.
Bank records. however, show for
themselves, and in a very graphic way
they tell who's who" among bank
patrons. Consultation with various
departments soon indicates the extent
Of the business done with a bank, the
character of the business and other
important considerations become i'm
Gediately apparent.
A good rule OF procedure in build
ing bank credit is concentration of
banking resources. The services Of
most banks fit the needs Of every man.
Understand and know what your bank
can do for you-and use its resources.