Evening star., 1922-04-30
WORLD AUTO TRADE
BRIGHTER FOR i. S.
Facts, Faith and Fair Play
Are Primary Essentials,
Says w. O. Rutherford.

~Facts, faith and fair play are the
three primary essentials for success in
the worldwide program of Americana
/ izing motor transportation" said w. o.
Rutherford. chairman of the foreign
trade committee of the Motor and Ac-
cessory Manufacturers Association to-
day. commenting upon his recent con-
ference in Washington with Secretary
Herbert Hoover and other government
officials interested in international
trade.
As vice president of the b. F. Good
rich Rubber Company. Akron, Ohio, and
member of the board of directors Of
the national organization representing
the automotive parts and equipment in
dustry, Mr.. Rutherford Is in a strategic
position to survey the prospects for
overseas automotive business. At
Washington last week he was in con-
sultation with Secretary Hoover, DR..
Julius Klein, director of the bureau Of
foreign and domestic commerce; Mr..
Gordon Lee, chief of the automotive
division and representatives of the We
hicle manufacturers. and other branches
OF the automotive industry.
Contact has been established by the
foreign trade committee of the Motor
ana accessory manufacturers ASSOCla-
ton with the automotive division Of the
| Department of Commerce as the fact
finding, fact t-organizing and fact-dis-
senlinating agency Of the United States
government" on overseas business.
Good Market Abroad.
There is a good market for Ameri-
can motor products in foreign coun-
tries," said Mr.. Rutherford. 'The in
herent merits of our vehicles and units.
;y,n< h1o
head start and our general vim and aS-
gessiveness are all in our favor. Except
in certain parts of the British empire
and in some French colonial possess
sions, we have the benefit of minimum
tarir restrictions against our exports.
world markets cannot be captured
and held, however. without untiring
effort, scientific analysis Of funda-
mental factors. and the highest type
of American salesmanship and serv-
ice.
"Regardless of size or Importance,
motive parts and accessories will
strengthen his position and increase
his foreign business by cooperating
with his ow-manufacturers through
the foreign. trade committee of the
Motor and Accessory Manufacturers
Association and. through the commit
tee. with the aut0motive division in
Washington.
by this teamwork and contact,
manufacturers will get the backing
and prestige of the United States gov
ernment behind their foreign efforts.
and will have at their command what
is isSirtually sales or field organiZa-
ton of trained experts in every
country in the world, embracing con-
suls, consular and commercial at
taches, trade commissioners for desig-
mated territories. and special auto
motive trade commissioner safe
guarding and advancing your inter-
ests at the present time in the orient.
Another will be appointed shortly for
western Europe.
Necessity for Service.
Fanfare. f1ag-waving and bally-hoo
will not accomplish the results. For
eign trade. like domestic business.
must be achieved and advanced by
legitimate merit Spasmodic. last
minute. ephemeral efforts to dispose
of surplus stocks through the ex-
port game will only prove to be a
snare and a delusion. This Is no
game: neither is it mysterious proc
ess made of ritual and bunk. 1t is
straight business proposition. The