Evening star., 1922-12-02
HOLIDAY TRADE 4
REPORTED HEAVY
Higher Prices Opposed, But
Demand for Most Goods Is
Unusually Strong.
BY J. c. ROYLE,

Special Dispatch TO The Star
NEW YORK. December The
customer is always right" II may
have been years since tn. American
shoppers have heard that slogan OF
had it put into effect for their benefit
but they are hearing it now Ample
buying power is in evider nee. in prac-
ticaliy every section. but. like the
morse led 10 water. the buyers cannot
be forced 10 buy. In every s.ctio,.
there arc merchants who have goods
on their shelves which they cannot
sell. Those merchants complain bit
teriE of the state of business. o,her
retailers are having their shelves,
eiiIptle al record rate.
competition is keen and. as com
petition is the lit" of trade trade il
i ufI Of lie at present There is re
sIStance on the I,s ri 81 blIyers 10 pric.
increases, but IL Is Resistance in con
nection with goods which til.y are not
anxious to bay. On the oi her hand =
the public is paying higher prices and
dena hdlag better quality in scores o.
lines, which come within the range @:
public desire.
Fine Demand for Goods.
Service and quality are factors
which have come back to their own
IN IRE merchandising field. Every de-
partineht store executive il singing
fHoine. Sw-.-i H"ln"" as h. giapceS
over his sales totals Meyer before
mas the furnish h!ns and b.autIfying OF
! the home played such :, part ia hoii-
day trade. Furniture sales ar. mount
ing 10 r"cord figareS. Ornaments for
IN" households and carpets aud hang
lhss are equally active. Everything
From TN" welcome inscribed on IN,
a In, he.
IN the alley Is IN demand Apparei
10Y .oth in.n and women also is :.
| c"fiiihant factor in the general vol
nhlc of buy Whole families are
outntiinS themselves :an,.w and doing
| IT with tasi. and Discrimination.
which Evidences ii determination IT,.
enter ta.: new year Of 1873 clothed
! and IN their right minds"
Thought Tor the inner as well d
the "ul.r man. is bearing a part il
HoIlca! trad.. Fruits, candies ami
nuts have not been in such demand
for Years.
Farm Outlook Bright.
The farmers have been complaining
consistently, but are they dow nlleart-
ed, Not SO it can be noticed. They
have planted "A record acre.tI. of win
ter wheat and are preparing TO plant
an acreage III The spring which. under
norml conditions, VIII yield d tire.
menGous return.
Cotton goods are moving in excel
lent volume an spite of the hesitation
which the fluctuations OF the raw
[staple have pr.c:pita,ed Whether
the American woman buys and wears
a ginham gown. a WOODEN wrap or a
Siiheh SIP, the prices of the materials
employed Will cost more Than they
did last month. but IN. yardase sold
mas KEEP; pa"e with the price advance
tar noheincniS. which h,N- checked
so:h business and nlanufac, ure. ar
almost back 10 normal. Automobile
makers continue L" produce cars at d
record rate, and thoS. who are re
stricting the number of finished ma
chimes are reioub.ing efforts to la,
up stocks of parts and requirements
which Will be. needed next spring.
Tire Manufacturers Happy.
The advance in rubber and in fab 4.
RIGS has strengthened the position OF
the tire manufacturers RAJ ither tha'i
weakened it Lumber production is
we'll above normal and demand has
not weakened in spite Of sectional
weather changes.
Oil production still is increasing
and the surplus crude oil in storage
lis diminishing with rather discourae
ing slowness, but petroleum products
are moving with all the activity thai
this season of the year warrants, and
export demand IS growing steadily
The discovery of a new field in Cali
fornia has contributed toward main
tanning volume of production, which
efforts SO far have been unable to re
duce-
Copper is in a decidedly better con-
dition than il has been for three
months. with slowly rising prices
Steel business is keeping pace with
production. which has attained ca1
paciry in many districts.
Even ink manufacture is on the IN
crease. hut th. product is black in!l.
for the American peoples accounts
are "out of the red"
Copyright, 1927