The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1922-04-25
A UNIQUE FIRM
BerksOn Bros. Render Metro
pOIitan Service in Topeka.
Have Been i'm Business Here for
Fourteen Years.

Some fourteen years ago the heads
of the Berkson Bros. firm came to
Topeka on an inspection tour with a
view to establishing a branch in this
city. Topeka appealed to them-the
possibilities for the rapid growth of
their business seemed very promising
so they decided to locate a store
IN the Kansas capital And at this
time they are happy to state that they
have never had occasion to regret
their decision in this matter.
Facts bear out the above assertion
for from twenty-five foot, one floor
front the Berkson store has developed
so that it now occupies two numbers
on one of Kansas avenues most prom
inent shopping blocks, together with
the entire second floor. The original
half dozen employees have increased to
more than fifty at the present time.
There can be but one answer to ac-
count for this rapid growth. The
buyers of ladies' outer apparel in To-
peka and vicinity must be appreciat-
ing, in increasing measure, the really
worthwhile values and style aSSort-
ments the Berkson store continues to
offer-else such truly remarkable ex-
pansion could not have been attained.
AS the Postum people say There's a
Reason" why il is possible for Berk-
sons to offer greater values and bet
ter, wider style selections. In the first
place this firm has a fixed policy OF
making only a fair profit on any ar
ticle they selI-that is to say. that
contrary to the general rule applying
to their line of business OF placing on
new garments at the start of the sea-
son a price which is ''all the traffic
will bear" regardless of cost, with
an expectation of having to cut prices
later on for Recommendations add
very moderate percentage to the
cost price when the garment is re-
ceived and sell at that price altlo
they might well ask a fancy figure
because OF its newness.
As to up-to-dateness that Is readily
explained. as well as low first cost"
because J. c. Berkson in person heahs
their New York purchasing office.
Buying, as he and his staff do, for the
Berkson stores located in Kansas City,
No, Kansas City, Kan. and WASH
tngton, D. C., as well as for Topeka,
he can secure better prices. quantity
discounts and a surer. truer selection
OF modes than as if purchases were
made thru two or three hurried visits
to the metropolis annually.
The particularly advantageous fea-
ture of this arrangement is that Berk-
son Bros. thru their New York office.
can deal direct with manufacturers
and the biggest people in the apparel
business They come in instant touch
with new modes as they first make
their appearance in Americas fashion
center and relay them Immediately to
their various stores, so that they do
not have to wait several weeks or
months time to find their way this far
west as is usually the case. The dis
tinct advantage of having one who Is
a member of the firm as a resident
New York buyer, rather than some
syndicate which acts for a number of
scattered stores and which has no per-
sonal interest in any individual store
it represents, can scarcely be over es-
timated.
AS the Santa Fe offices and shops
and the Beatrice Creamery company
are the largest in the world in their
respective lines of any institutions of
like character located in a city ths
size of Topeka, SO Berkson Bros is
the largest, most complete ladies' outer
apparel store in any city of $4,000
population in the country. This Is
another feature Of which, among its
many attractions and advantages, the
capital city of Kansas can well boast
Ladies of eastern Kansas thus enjoy
an apparel service far in advance of
what might ordinarily be looked for
or expected in a city of Topeka's cen
sus count.