Imperial Valley press., 1922-12-01
"THE SUBMARINE COLE CLUE"

According to all reports, the people Of Imperial Valley
yesterday gave extraordinary evidence OF their approval OF
the country club idea Several thousand people from all
parts of the county ourneyed to Aamoro to participate IN
the Thanksgiving celebration the feature of which was
program Of outdoor sports The message OF all TINS Is tat
an outdoor county is for outdoor affairs.
The Press has many times stated its conviction that
among the developments of the past may be that
none is important than the beginning of enterprise
which takes cognzance of the fact that Imperial valley Is
to tourist resort and that the tourist needs to be
entertained We desire to stress TINS tact over ana over NO
part of California has more wonderful winter climate
than Imperial Valley. 1t doubtful whether there Is any
place free from occasional disagreeabe conditions Year
by year this becoming impressed upon the visitor and year
by year people here fer the winter solely because
OF the pleasant winter weather.
II we could once get the highway from Brawley to Ban
ming completed and highway from Brawey to Imperial
the link from Imperial south being now assured, there
would be set motion circuit of touring which would
bring thousands OF people and hundreds of thousands OF
dollars here annually The tourist may easily equal
the cantaoupe crop cultivate with the same vigil
and when have this growing it develops
with hazards than of the products of the SOIL
California is pre-eminently tourist section 1t cap
tazes the impulse of people to be comfortable The wave
of travel under such momentum that nothing can stop it.
It will sweep the country after indefinitely
All Imperial Valley needs to do to get in STEP If we just
US share the wealth which annually poured into the
tourist tours One of the great hotel men of the state
once told writer that nothing that he could do would
keep the same people in his hotel all winter They
California around They want to all of Cali
forna The tourist knows more of California than the
native Their business here IS to see.
If we made easy and comfortable for the tourist to
get here Imperial Valley is place of such wide interest
and has, Wha much romance connected with it that
should Immediately great tourist movement in di
rection trip from Los Angeles through Riverside up
the Box Springs grade March field the Moron
go Pass the mountains and down through the Coach
ella Valley the Imperial Valley back the mountains
Diego and returning along the Los Angeles
could be made tour of national reputation if only
tell the tourists who Los Angeles and interest
them and they would fill every tourist hotel that could be
built in the Valley.
The Submarine Golf Club is in step with the great
idea The tourists would goby but they would remain
give the over unless provision made for
their entertainment The way that the tourist be
entertained of DOORS There should be system of
roads making it possible for him about the Valley
and there should be place for him to play golf and tennis
and take outdoor recreation
This is dream, but matter Of cold business The
promoters of the country club practical people with
vision Vision and practice the ground work of
the tourist map Ten fifteen miles nothing moth
ing in these days of motoring and long Alamorio
adapts itself to the project is the place have it. and the
enterprise should have the enthusiastic support of the
people of CaleXco and Ell Centro we'll of those
Brawley to which it happens to be convenient.
And so Thanksgiving, 1922, is important. milestone
the of Imperial Valley 1t will stand for the hour
of awakening to and recognition of proposition of
potentiaity. No may say just how great; but with
fully developed country club and with tourist hotels at
Brawley and Caexco added to those already Ell Cenro
gains momentum, may added to Imperial Val
ley industry greater than any have
And there will be few failures of the tourist CROP
grounded upon the popular impulse to play.
CHEER MONDAY