Omaha daily bee., 1922-05-08
Drink More Milk
Will Be Slogan
for Nebraska
Plans Will Be Completed at
Meeting in Lincoln Wednes.
day to Increase States
Production.

Lineoln-The method OF iinane.
ing. scope oil organization. plans OF
education aud a general outline OF
the campaign 10 be conducted IN Ne.
hraska for Increased dairy product
consumption. will be tentatively de-
eided upon at meeting here May
10 OF the dairy committee oi ~, COM
posed OF producers. distributors and
manufacturers OF milk and its prod
uets, according TO announcement to-
day by J. z. Palm. chairman OF the
committee and secretary OF the Ne
braska Dairymen's association.
The committee. appointed some
weeks ago following a meeting OF
dairymen and manufacturers from
all parts OF the state for the pur-
pose OF creating a demand for. the
increased production OF milk and It's
products and an educational program
10 stimulate their consumption as a
ioodof health, already has held two
meetings.
Production Increases
i, was pointed on, at the original
meeting tina. in the last year or two
the production OF milk had greatly
increased, to such an extent. in fact.
that some means OF added consump-
ton appeared necessary in order 10
maintain the present dairy industry
in Nebraska.
Four subcommittee were named
from the original committee to work
out the various issues OF the pro-
gram. These were committee on in
formation, finance. education and
publicity. The finance committee has
been working on method OF financ.
ing the campaign, and is expected
10 have its proposition worked out
for the meeting next "Wednesday.
The committees on Information. cd
ucation and publicity have compiled
a large amount OF statistics and
drafted several plans OF education.
Financial Plans.
at is proposed to finance the cam
paiRn by assessing the producer, the
butter creanerics and ice cream man
ufactufers certain per cent on each
gallon OF raw milk, each gallon Of
ice cream and each pound of butter
fat" Mr.. Palm said. "One-eighth of
a cent or even mill. will create suf-
ficient revenue to start the campaign,
in which we expect to spend about
$4,000.
"Dairying is one Of Nebraska's
shock absorbers; it proves that in the
period OF depression that is passing.
1t is growing industry, so much
so that the production is exceeding
consumption. To preserve the indus
try as an asset and for the public
good, this committee was created to
educate the public in the ingredients
of milk.
VIII Advertise Milk.
IF the campaign reaches the goal
we anticipate. Nebraska will be one
of the largest milk drinking states
in the country. We plan to adver-
tise milk through the system emf
ployed by manufacturers of popular,
but less healthful drinks. We intend
to ptacard the state and post the
slogan, Drink More Milk"
A correlation Of all interests that
draw from raw milk will be neces-
sary for the successful conclusion of
the project, Mr.. Palm pointed out, but
indications are favorable toward this
end, he said.
Prof. H. P. Davis, Lincoln, is the
chairman Of the committee on infor-
nation; Prof. A. L. Hacker, Lin.
coin, finance; H. D. Lutte, Lincoln,
education, and L. E. Hurtz, Omaha,
publicity. Other members are w.
J. Kirkbridge, Lincoln: F. L. Ker-
nan, Omaha; Cameron Furry, Frank
lin; H. N. Ottoe, Aurora; Jacob Sass,
Chalco; E. w. Frost, Lincoln; w.
f. Holcomb, Clay Center. and Will
liam Tensen. Omaha.