davidaulloa/AmericanStories huggingface dataset:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-07-25
After the Showdown

The great buyers strike Of 1920-21,
never.to-be-forgotten event in the
economic history of this country,
proved point which must henceforth
be recognized as basic and incontro-
vertible.
It was discovered by merchants
and jobbers everywhere, in practical
ly every line Of merchandise, that It
was the trademarked and adequately
advertised brands Of goods that got
the lions share Of the business there
was to get, while the preponderant
loss Of sales fell on the unbranded and
unadvertised goods.
This was great Showdown" for
Advertising. It's position as a factor
in economic life was on trial. Had It
really done what had always been
claimed for it? Had It created con-
sumner preference that would hold
against the keen competition of q
sacrifice price on unmarked gooda?
The verdict Of the buying public
was unqualified, It was not a straw
vote to determine popularity. It was
the final test Of willingness to buy.
The ballots were dollars, And the pre-,
ponderant majority voted with their
dollars that they preferred to keep
right on buying advertised goods.
With the whole country on a re-
duced schedule Of production and
sales, the factories that were able to
keep on producing, in anything like
normal quantities, were invariably
those making trademarked and ma
tionally advertised goods.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-07-25

All over the country today manu-.
facturers, jobbers, and merchants are
giving serious consideration to this
important and conspicuously demon
strated fact: the public prefer to buy
nationally advertised brands Of rner-
chandise. And public demand Is the
last word In all economic situations.
No one can go against 1t and long
endure.
This will mean, then, that more
and more manufacturers will seek out
ways to make their products worthy
OF q distinctive trademark and a sus-
tained plan OF advertising, It will
mean that merchants VIII more and
more give preference IN their stocks
to advertised brands, It will mean
that the jobbera will more and more
arrange 70 supply the merchant with
advertised brands.
But new advertisers, manufacture
ers who are finally convinced that
their future lies In the direction of an
advertised product, will discover that
the magic power Of advsrtisins can
not be applied overnight. II NAV re-
quirs sustained effort to attain posi-
ton OF equality with competitors who
have been advertising for many wears.
This will be an unwelcome discovery.
But it will be found to be the truth.
and will be their only hope of gaining
substantial foothold in what, from
now on, must continue to be q more
keenly competitive market than we
have known for generation.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-07-25
FLORIDA SKIPPED 7o,sts CARLOADS.

Fruit and vegetable shipments from Florida in the
just ended amounted to 1900 carloads more than
the total shipments for the preceding season.
The total movement for the past season from Sep
15 1921 July l. 1922. 7OS16 carloads and
corresponding and half months OF 1920-2l
tire total $500 carloads
Abe westward movement to the Ohio ana Mississippi
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-07-25

A ST Petersburg was heard to call for
puff and the ST. petersburg Times wants to know pow
der? or cigarette? Both, Man!-Tampa Tribune.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-07-25

n - ~ Cures Malaria, ChiIls,
nnnFever Bilious Fever,
Celds and LaGrippe.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-07-25

Published desperation ithN
\The American Association of Advertising Agencies
The Washington times., 1922-10-31

UNDER ARREST
IN SH|ELD.CASE
Reward Of 5000, 900, 900
RubIes Posted and Probe
Is Being Pushed.

With the arrests Of two suspects.
the posting of a reward Of 5000 ,000.-
900 rubles. and the fullest CO.
operation between the American Re
lief Administration and the Soviet
government. important developments
are expected within the next few
days In the search for Phillip B.
Shield, OF Richmond. Va. who
mysteriously disappeared on October
Is last at simbirsk. Russia.
This information was contained In
a message from Colonel Haskell, di.
rector OF the relief work in Russia.
to the New York headquarters.
which in turn forwarded the mes
sage today to The Washington
Times.
Personal investigation at Sim.
birsk and conference with all lead
ing officials convinces me that every
measure Is being taken to, locate
Shield" Colonel Haskell cabled mo.
tices offering a reward Of 5000, ,000..
900 rubles have been posted
throughout the country and the river
Volga Is under patrol between Kazan
and Astrakan. All villages from
The Washington times., 1922-10-31
PREMIER Of
BAVARIA WILL
RESIGN POST
Count LerchenfeId's American
Wife Figures in Downfall
of Minister.
by KARL II. Won WIEGAND.
Universal Service.

BERLIN. Oct. 3l.-That Count
Lerhenfeld will resign as Bavar'
an premier this week was confirmed
today in official circles close in
touch with the situation at Munich.
An American woman as the pre-
mier's wife. though unwittingly, is
in no small measure the cause Of
the fall of the Lerchenfeld cabinet.
The Vaccinations to bring about
the downfall of the Bavarian prime
minister. who is considered too lib
eral toward the radical elements on
one hand and too conciliatory and
subservient to Berlin on the other,
would make an excellent novel. =.
Love and intrigue, with one wom-
ans revenge upon another, as well
as politics, played dramatic roles
behind the scenes, the curtain to
which has been but slightly lifted
thus far.
Figures In Divorce.
Count Lerchenfeld was selected
as premier to succeed Premier Won
kahr when the latter's policy all but
led to a separation of the south
from the north. He succeeded in
bridging the gulf temporarily, but
his conciliatory attitude toward Ber-
lin made him the target for those
elements which believe that Bavaria
should play the leading part in Ger
many. and which have declared open
war on Berlin's radicalistic ten.
denotes.
Then came the sensation, which
for a time was known only In the
inner circles. that the name OF
Countess Lerchenfeld had been men
toned in the divorce proc eedings
brought by the wife of a prominent
Munich sculptor who was great
friend Of the premier.
1t Is alleged that the countess had
advised the sculptor against marry
ing the woman. and her womanly in
tuition had foreseen correctly that It
would be an unhappy union. for It
ended in divorce. 1t is declared that
In revenge the sculptor's wife
brought in the name Of the countess.
Subject OF Attack.
Then the countess wrote an excel.
dent article for the Hearst papers in
America, giving in clear language
Bavaria's side Of the controversy
with Berlin. which at that time, was
at an acute stage.
That the wife Of the premier. and
she an American. should mix In
politics" was the subject OF an at.
tack upon Lerchenfeld.
Both these incidents were used
against him behind the scenes,
though on the surface the political
cause given is the memorial on the
high cost OF living which Premier
Lerchenfeld sent to Berlin. The po.
litical parties in Bavaria do not agree
with him in this, declaring that the
measures demanded for relief SAVIOR
too much Of socialism.
The Lerchenfeld cabinet downfall
is considered almost certain to bring
on a new crisis between the north
and south. especially IL his successor
should be DR.. Meyer. the counsellor
in the ministry of justice. who is Ger.
tain to insist upon greater influence
for Bavaria in national affairs.
The Washington times., 1922-10-31
HAVE COLOR IN CHEEKS
Be Better Looking-Take
Olive Tablets

II your ski, Is yellow-compIexion
ballid-tongue coated-appetite poor
fou have a B d taste in your mouth
\ lazy. no-good feeling-you should take
Olive Tablets.
DR.. Edwards Olive Tablets sub
gtitute for calomel-were prepared by
DR.. Edwards after II years OF study.
DR.. Edwards Olive Tablets are a purely
compound mixed with olive oil.
fou will know them by their olive color.
! To have . clear. pink skin bright eyes.
DO pimples. a feeling OF buoyancy like
fhiidhood days. you must get at the
eAuse.
Or. Edwards Olive Tablets act on the
liver and bowels like calomel-yet have
DO dangerous after effects.
They start the bile and overcome con-
ptipation. Take one or two nightly ard
Aote the pleasing results. Millions OF
boxes are sold annually at l5c and 30c.
The Washington times., 1922-10-31
MRS. De BOUcHELLE MAY
SUE GAMBLERS FOR MILLION

ATLANTA, Oct. 3l.-IIarry Gam
hlc. attorney representing Mrs.
Onczima De Bouchelle, of New Or
leans. has arrived in Atlanta and
whatever legal steps contemplated
against members of the family Of
Asa G. Gambler. sr.. as the result
of his action in breaking their en-.
gagement. are expected to be taken
before his return to New Orleans.
Reports from New Orleans are to
the effect that suits are planned
against members Of the Gambler fam.
lily for a sum ranging from S500.0o0
to 81 5000
Although Mrs. De Bouchelle has
said repeatedly that there would be
no suit filed against Gambler him.
self, but that his family would be
made to suffer, this stand may have
been changed. Gambler may be in
Cludpd in the list.
The Washington times., 1922-10-31
IRENE CASTLE INJURED;
CANCELS D. c. ENGAGEMENT

ITHACA, n. Y. Oct. 3l.-Mrs.
Irene Castle Tremaine. famous ball.
room dancer, Is recovering from
painful injuries suffered when the
automobile in which she was riding
collided with steam roller at
Lodi, near here. Mrs. Tremaine's q
chauffeur and her maid were also
injured in the crash.
Mrs. Tremaine was taken to her
home in this city in another auto.
mobile. While her injuries are not
serious they caused her to postpone
theatrical engagement scheduled
for Scranton, Pa, last night.
Miss Castle was scheduled to ap.
pear at The President Theater this
afternoon. but wire received by
Mrs. Katie Wilson Greene, concert
manager. regretted that the date
must be cancelled.
The Washington times., 1922-10-31
Bad Stomaehs Need
Dare's Mentk Pepsin

Z Stop distress after eating, gas. acidtty
And bIostinE in 10 minutes.
] Get rid OF gastritis and stomach agony
fn q short time.
: Do as Elias Cuff OF Salem. n. j., did.
He writes: II do not hesitate to say
Nat Dare's Mentha-Pepsin Is the finest
medicine in the world. 1t cured me
Permanently OF a chronic stomach trou-
Die after had tried many different
: Pepsin is. In itself. great for stoma n
hisery, but there are other effective
SCENTS In Dare's Mentha -Pepsin that
help to make Q weak stomach strong and
4turdy. Peoples Drug Stores and all
eruggists everywhere sell and guarantee
q. large bottle for 800.
The Washington times., 1922-10-31
WOMEN! DYE
NEW IN
5 DIAMOND DYES"
-

Each package Of Diamond Dyes"
contains directions so simple any
woman can dye or tint her worn.
shabby dresses. skirts, waists. coats.
stockings. sweaters, coverings. drap.
cries, hangings, everything, even IL
STeT has never dyed before. Buy
gDiamonu Dyes other kind
oTen perfect home dyeing is sure
because Diamond Dyes are guaran
tsed not to spot. fade. streal, or
run. Tell your druggist whether
the material you wish to dye is
xool or silk. or whether II is linen.
cotton or mixed goods.-Advertise
ment.
The Washington times., 1922-10-31
Coughs and Colds
Catarrh, Group, Sore
% Throat Banished by
'"'' Hyomei

] The germs of cstarrh do not exist in
Nhk same atmosphere with sntiseptic
9Hyomei pronounce It High-o-me).
Esreathe Hyomei and relief from ca
ltSrfk, coughs, sore throat or cold will
ieSmA in two minutes.
Brehthe HyOmei and that stomach
'stvNtHing hawking in the morning will
quickly disappear.
Breathe Hyomei and kill the Catarrh
Rerms: heal the inflamed membrane.
stop the discharge OF mucus and prevent
eruats from forming in the nose.
10 Breathe Hyomei for a few minutes
ible catarrh.
: BrSath Hyomsi-give 1t faithful trial
And then, II you are not satisfied. you
eAn have your money back
Hyomei 10 sold by druggists everywhere
And by Peoples Drug Stores.
The Washington times., 1922-10-31
Hobo Club Discharges
Leader Because
He's Rich
ny Universal Service.

COLUMBUS, Ohio, Oct. 81.
--Ousted from the presidency
Of the International Brother
hood Welfare Association be-
cause he was rich, DR.. J. Eads
Howe, of st. Louis, it became
known today, has split the hobo
organization into two factions,
aristocratic and plebian.
Many Of the other delegates,
who had ridden to the conven-
ton in Pullmans, have joined
with Howe and as a result a
rival organization Of "high-
class gentlemen Of the road" is
in the making.
Cleveland and New York
delegates who quit the conven-
ton with Howe have returned
to the regulars"
The Washington times., 1922-10-31
WIFE DRIVEN TO SUICIDE
BY OTHER MANS WoolNC

PHILADELPHIA. Oct. 31.-"My
wife was driven to suicide by another
man. She loved him. but she loved
me more. He would not give her
up"
Head bowed in his hands. Ray.
mond Wantorzik yesterday told how
his pretty wife. Mary. had struggled
for year against the blandishments Ii
Of the other man before seeking
death by jumping from the Chestnut
street bridge over Schuylkill river.
He identified the body at the
morsus, the dress being the same
his wife had worn Wednesday. he
said. when he took her to the home
Of friends in Darby to escape the at.
tentions Of his rival. He would not
disclose the name Of his rival.
The Washington times., 1922-10-31

sian unit. Several days before a.. m
disappearance. 1t was learned ne ,aar
covered the loss OF four tons OF sugar
Can't. Joe n. Dalton. In cna r,sd
=, the Simbirsk district. repor'eSf 20
suicide snIs e and attributed the tIssGS disa5,
nearance OF Shield to a gang wh,sa hsa
pes been caught stealing and nan
a motive of revenge. ,s IN far
The only trace OF Shield 80 tSe %
Ranks OF the Volga about i'u'
n,ilas north of Simbirsk.
The Washington times., 1922-10-31

Penza to Ufa and Kazan to AstrakaI
have been advised OF Shields dis.
appearance"
Colonel Haskell said that the drag
ging Of the Volga had begun and
other lines of investigation are being
followed to solve the mystery.
Shield had been in charge of the
Relief Administrations food ware
house at Simbirsk since his arrival
last January. Reports from Ameri-
cans recently arriving in New York
from Russia stated that Shield was
one OF the best liked men In the Rus
The Washington times., 1922-10-31

Unless you see the name "Bayer"
on package or on tablets you are
not getting the genuine Bayer prod
uct prescribed by physicians over
twenty-five years and proved safe
by millions for colds. headache.
toothache, earache. neuralgia. lum-
bago, rheumatism. neuritis. and for
The Washington times., 1922-10-31

pain in general. Accept only bay.
err" package which contains proper
Handy boxes OF twelve
tablets cost few cents. Druggists
also sell bottles Of "a and 100.
Aspirin Is the trade mark OF Bayer
Of Monoaceticacidester
of Salicylicacid.
Arizona republican., 1922-04-30

Every Wednesday afte n n
"Friendly House" is turned into a
sewing room for the Mexican moth
ers of the city, who come there from
2 to o'c4ock to learn how to make
their own clothes and those of their
children to piece quilts, to make
fancy work and to sew carpet rags
and braid rugs.
On such afternoons the inviting
room is a hive of industry, with sew
eral of the club women on hand usu-
ally to oversee the work and explain
the diffic 1t part of it to the pupils.
All material is furnished through do
nations made to the settlement house
and the women are given the privi-
lege of taking home for themselves
every tn 'rd article made The other
two are kept at the house and used
in the large charitable work of the
organization.
Some criticism has been made OF
this practice Of allowing the women
to take home part of the product of
their labors, but il all could see the
great amour of good which comes
from this practice they would have
nothing but praise for it's innovation.
One of the women was allowed to
take home a rag rug made out of
clean white and gay colored rags.
The next tine she came back she
told Mrs. Carrie Ferris Green, who
has charge Friendly House,. that
when she was about to put the rug on
the floor she found her floor too
dirty. The result was a good scrub
bing, not only in the room concerned
but the entire house. Next, the Wom-
an grew more ambitious and decided
that the windows needed curtaining,
Arizona republican., 1922-04-30
WEEK
COMES To END IN
DEDICATION TRIP

Phoenix, which for six days last
week was a convention city not only
in name. but in appearance, activity
and real fact. became again yester-
day only what she was before the,
great highways conventions met Mere
the finest city in the Southwest in
the quietude of her own domestic
affairs. For the hundreds of dele
gates who had attended the con-
ventions-who had crowded the lob
bies of her hotels. thronged her res
taurants and, above all. made the
weIkin ring with perfervid addresses
on good roads and the glories of the
sovereign states from which they
came, were departed-some to their
homes in more than score of states,
and many to the opening of the
Miami Superior highway and thence
to the bullfight at Nogales today.
More than 200 Phoenicians and
visitors left from the headquarters
OF the Automobile Club of Arizona
yesterd day morning to attend the
highway dedication at Miami. The
motorcade, which included nearly so
automobiles. set out at 80 o'clock,
and word from Miami later in the
day was to the effect that the trip
to that city had been eminently sue
cessful
The delegates began leaving Phoe-
nix Friday afternoon. when the busi-
ness of both the Bankhead National
Highway association and the United
States Good Roads association was
ended. OF those who remained for
the trip to Miami. Tucson and No
gales several attended the Colorado
River meeting at the Hotel Adams
Friday night. while few others
planned to visit the Roosevelt dam
before returning to the East and
South.
The conventions. in the minds of
those who attended them. were of the
greatest worth. Not only We're the
interests of the Bankhead highway
advanced materially, but the various
states along the route were brought
into closer contact and their rela-
tionship made former by the inter-
change of opinions which occurred
during the conferences. Another
feature of Importance was the fact
that the breach which has existed
between Phoenix and San Diego was
permanently closed, and a new era of
CO. operation and trustfulness ushered
in between the two cities.
The conventions were great things
and the varied entertainment feat
ures which accompanied them were as
great--and Phoenix is happy but tired
in the activities which were hers dur
ing the week and which brought to
hundreds of visitors a new realization
of the real hospitality of the West.
Arizona republican., 1922-04-30
INDIAN MISSION TO
HOLD CELEBRATION
ON SUNDAY, NAY 7

Even in Arizona, the home Of the
Indian. the spectacle of more than
100 aborigines living as they did in
the days before the coming of the
white man is now with which the
great majority are unacquainted, but
at st. Johns Indian mission. a few
miles south of Laveen, this is to be
shown on next Sunday, when the
mission is staging one of the most
pretentious Indian celebrations ever
held in this part Of Arizona.
On the mission grounds the Indians
win build a complete village and in
it they will carry on all their do
mestic affairs as they did scores of
years ago. All the various features
of Indian life which have intrigued the
interest or stimulated the magma
tion of the white man win be shown
during the day. including q specta-
cular battle between the Pilnas ard
the Apaches. carrying out the story
of the cooperation of the Pimas with
the white pioneers of the Salt River
valley against the warlike Apaches.
In addition. the Indian boys and
girls Of the mission, to the number of
more than 500 will be seen in series
of entertainments throughout the
day. including a great military re-
view. flag drills. athletic contests
and last but not least, fine band
concert by the magnificent organiza-
tion of Indian youths which is hold
ing the celebration to obtain funds
for a tour Of the East which will
start probably. within the next two
months.
For those who wish to attend the
morning features of the celebration
there will be a lunch provided at the
mission. with the most interesting
features of the program occurring in
the afternoon.
Tickets for the day are selling at
the Elvey and Hulett Drug store,
First avenue and Adams street.
where additional information con-
! corning the celebration may be OBJ
tanned.
Arizona republican., 1922-04-30
MANY At FUNERAL
OF CHAS. SIMPSON

A last tribute to Charles Simpson,
well known and one of the best be-
loved cattlemen in Maricopa county,
was paid yesterday afternoon by his
many friends who attended his flu
neral. The funeral service was de-
livered by the Rev. c. NJ. Aker at
the Merryman chapel. Burial was at
Greenwood cemetery.
"Charlie," as he was known to his
friends. died Friday afternoon from
the after effects of pneumonia and
d complication of bronchial troubles.
He was attended at his bedside by
Mrs. Neil. his sister who came TO
Phoenix about two weeks ago due to
the serious illness of her brother.
Mr.. Simpson is member of a
we'll known Texas family and was a
graduate of one of the leading law
schools of that state. He came to
Arizona eight years ago and for the
past two years has managed the
cattle interests of e II. Winters at
Winters Wells. about So miles west
of Phoenix.
Arizona republican., 1922-04-30
|. N. HOGHE AGAIN
OPENS RESTAURANT

L. NJ. Hoghe. who made Hughes
Hamburger famous or was made
famous by it, has entered the res
taurant business again after lay-off
Of a score of years. He opened a
restaurant first on wheels and then
at what is now the Gass Chop House,
and conducted it until after he
entered politics and became chairman
of the board of supervisors. In the
meantime he had acquired a farm on
the south side of the river and was
dividing his time between the two
interests.
But he has ever since maintained
his reputation as a caterer on a large
scale, but without remuneration,
superintending the larger dinners
given by the Shriners, the ElSs ana
other organizations that wanted the
| thing done in a big way
The name Of his new place is The
Barbecue at Is East Jefferson
street. He is making a specially of
| barbecued meats. hamburger, mer-
chants lunch and hot and cold sand
wiches. s'The Barbecue" is day
and night place.
Arizona republican., 1922-04-30
GIRL WINS
CONTEST IN TYP|NC

Maymie Coulter, Phoenix high
school student. established a national
and state high school record for speed
and accuracy on the typewriter when
she tapped off 81 words a minute at
the state contest held at the Tucson
high school Friday. AS is customary
in such contests 10 points Were de-
Quoted for each error.
Other contenders from the Phoenix
Union high school gave the local in
stitution II points out of possible
27 and won the governors cup. the
grand prize of the event.
Until captured Friday by Maymie
Coulter the high school championship
was held by Tommy Woodman. also
of the local school who set up a record
average of 81 words minute. Ac-
cording to Miss Gertrude Jay. head Of
the commercial department of the
Phoenix high school. this mark had
never been equa1ed by any high
school contestant in the United
States until the Tucson meet. Con-
sequently the new amateur champion
can feel she has a fairly secure hold
on the title.
Other Phoenix Union high school
typists who distinguished themselves
at the state contest included Spencer
Woodman, third place in the free for
all contest. and first place in the Sec
ond year class, SO words: frankie
| Starbuck, fifth place in the second
year class; Esther Carpenter. Martha
Langston and Kelly Turner. first
third and fifth. respectively in the
first year or novice class.