The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-06-10

4 ir,a snaoofhsad out all ieuisfes
and turned the mai TER eyer To- ne
5An1erican ssmel ting md e ef i1aing
Company
This CON pany estab lished a
asneIter at Perth AmDoy, a ri nd
led the ere so well hat Al hi gllef9
grade Of tin was produc go nan
In the straits Settlements s -
value of the output of thts.nte7WS IN n =
dustry is estimated at ~ " 1 - IL
lion dollars a year:
Another attache secured an OF o. :.
der for. million dollars worth OF
cotton In China. Still another pro
cured an order from Russia LOT
forty thousand bales of ccttc& an
nually for five year period
This department Of commerce IS
more than a sales departmental
adyertises American trade me
OF hardware which tour
ed the country a few years ago
was prompted by this department.
It showed samples of har l,:Nfa,Es
used in different parts OIL . :lls,
country and gave data concernlhs
prices, cost of shipment pac l Mn "
duties and so forth
The bureau also SENDS men 10
study foreign markets and mafket'
ing conditions, who then CONFER
personally with the manufacturers:
The bureau is conducting an euu,
cational campaign on the value
export trade and how to get IL anu
keep it. 1t is getting results anu
that is the thing that IS vltal1y IN ~,
portant to Uncle Sans cotaitie 7i' We
extension plan
l. from this I0aL
the bureau is doing9yery sleendlo
work in promoting commerce be-
tween the United States and other
nations. Its purpose is good An
increase in efficiency should be
it's aim.
Firms Aid in Work.
THE work of stimulating trade
must not be left to this bu:eaH
alone, however. :.
Large companies should senc d.
rect Representatives to the nations
receiving their goods, that the lnoi7
yidual needs of their customers
may be learned, so that in turn.
their products may be adapted 70
these needs. They should make
a study of the preferences OF, IN"
consumers and cater TO !neir
wbims. They should inspect con
ditions of goods on arrival ana re-
port the best methods OF packing
and shipping to enable go9ds 70
arrive on time and in good con.t
ton They should report attero-
lions and exchanges necessary ait-
er the product has been tested,
This agent should help create q
demand for the goods held in stock
nv the foreign merchant, am ne
should be considered, not as PEI
son upon whom to dump products
hut as partner in business small
con1Eanies, of course, should se.ff.2
samples and advertisements IL IS
self evident from this that ver2
wholesome results would come
from so positive a course or ccm-
mercial advertising.
However, commerce, like every
thing else must be conducted on a
mutual basis. BY that we near
here that the United STATES, in EeE
attempt to solve her ommerclal
extension problem, must not onlV
be able to give but must also rake
Commerce is based upon an sH-
change Of products. society y SO
constituted that no one ltVeth unso
himself alone" The United states,
by virtue of this fact, is not IL q
position to produce and export
Without receiving and importlrE
Ctherwise. the world would become
unbalanced with all the welgne So
ing enc way.
The Law of Equalization demands
that we import extensively II we
wish to export extensively. Should
other nations buy from us alone
and we not from them, after tue
thew would not be in position tC
purchase our goods. Thus our core
nercsal policy, to be extended de-
pends not only upon how much We
sell but also upon how much We
Inv. The more we sell the more
we must buy and vice versa
Import Many Things.
The question in the minds of
some may now arise, should we
encourage buying merely for the
sake OF selling? This question
can be answered negatively. we
don't need to do this sort OF
thing. There are many things we
need which we do not produce,
at least, in quantities sufficient
for our consumption.
we import, out of pure neces-
sity. sugar, hides, chemicals, cof-
fee. rubber, silk, cotton goods,
fax. hemp, wool, dyes, linen.
fabrics, silk goods, jewelry and
other precious stones, teas and
spices Many Of these things are
produced in the United States but
only in small quantities when
compared with the demand for
them in our country
Another very probable question
arising out of the part imports
have to play in commercial eX-
tension is: what should govern
our distinction between the ma
tions from whom we should pur-
chase our imports? Should a
large; powerful and influential
nation be given the preference
over a small and less potent coun-
try?
In the first place the product to
be imported may decide this ques-
ton. In some cases, though rare
ly; depending on the quantity de-
sired, the product can be secured
in only one nation. Hence, this
would leave only one choice.
In the second place, II the pro-