The New York herald., 1922-02-27

the natural and logical thing to do, it
would appear, Is to coordinate and
strengthen these efforts. And that is
exactly what is now being undertaken.
An association Is being organized which
will undertake to gather together and
coordinate all these loose ends. The or
ganization will be known as the Ben
janin Franklin Association. 1t is ex-
pected that fund of approximately
1926 900 will be needed to get the work
started, and a. considerable part of it
already has been pledged
Prominent Men Interested.
The organization and promotion work
is in charge Of the following committee
NJ. c. Porter, vice-pre sident of the Bell
Telephone Securities Company, chairman :;
George Hodges. formerly president Of the
Investment Bankers Association; Fred
crick Royce Of Stone & Webster. S. C.
Mead. secretary of the Merchants As
sociation of New York: Francis II. Sis
son. chairman OF the publicity committee
! of the American Bankers Association,
and Jason Westerfield. chairman of the
committee on library of the New York
Stock Exchange.
| This organization Is to have three
major objects:
| First--To inculcate in the public,
through education, the habit of thrift
and the principles Of sound investment.
| This object is TO be accomplished
through an advertising campaign so in
tensitied and simple that the propaganda
will become a household formula. The
slogan will be: Save and invest wisely.
| II will be carried 20 the public through
| q single advertisement-short simple and
convincing. so that the sight of It will
become as familiar as any OF the numcr-
| GUS household commodities which have
become known by trade names popular
ized through national advertising.
1t Is planned to publish this advertise
| mcnt not only in newspapers and maga-
zines throughout the land but also to
seek the cooperation of public utility
companies. mail order houses and every
sort Of organization which sends out
publications or correspondence OF any
character to any considerable number OF
people Thus il is planned that the
advertisement would appear in every
telephone directory and mail order cata-
logue In the country. in the pay en-
velopes of big industrial corporations
in bill envelopes, Upon posters In rae
tories md through every other possible
agency of publicity. An encoura gine
amount Of cooperation in this direction
already has been promised. according tc
Mr.. westerneld of the organization COM
inittee.
Helping the Small Investors.
Second--To make this educational
campaign effective and practical by pro-
vjding the machinery whereby securities
may be more readily distributed t.
small investors both In the cities and in
the rural districts.
This object is to be achieved largely
through cooperation between the as
sociation and the banks. banking as
Rsociations and employers. In Other
words. the association proposes to OBJ
tain the cooperation of these agencies 70
such an extent that the banker. for in
stance. will be prevailed upon to give
his advice regarding investments as p
matter Of public duty, regardless OF
whether the funds OF the investor seek
! ing his advice are Of sufficient proper
! tions TO be worth the bankers consdera
ton in his own business or regardless
OF whether the banker would profit al
all by whatever transaction might re-
suit from, his advice.
Ono Of the methods by which II is
proposed to make this feature OF the
plan function is the use OF a proposed
universal advertisement. 1t will carry
the name of the association. but no ad-
! dress. II will urge that person con
sidering an investment write to ans
bank and ask that bank to notify the
nearest branch OF the association.
Third--Not only to direct the flow oi
investment from the vast reservoir o.
money represented by the $4,000 ana
$4,000 a year man into safe channels
but also TO inform the public OF sources
through which facts regarding fraudu-
lent promotions and stock swindles may
he transmitted promptly to legal au-
tl,orities and to other agencies uualific
20 undertake prosecutions.
That purpose of course. would be ac-
complished primarily through the as
sociations advertisements. In general
the organization plans to maintain clos
touch with agencies qualified to advise
investors and with those dealing pri-
rnariiy with protective measures, work
ing for the promotion Of legitimate bust
ness and The beneat Of the public as q
! ,-l,ric