The Holbrook news., 1922-12-01

ruSC IUCdI NlCl Cll0uC CU HuVCl ClOC W 0O OIag, Cliff DWeller and Mighty Hunter
 It was morning in early autumn and the first nip of The GreatCold was in the air. Chilled by its biting edge Olag, the snewy little hunter, crawed out of his ledge built home and looked around the semcrcle of rock cliffs that held the primitive homes of his people,
 Below Nuwea, the Old One, was coaxing the en- bers of fire into healthy glow to scar the juicy deer ribs hung above them from slender green wthe. The appetzng odor curei up through the clear air and tick led Oags widespread nostris. From the west where the rockwaled cliff fortress of the people opened upon the mud flats along the stream, called by the trbesmen, An napoma, The Ever Flowing, the soft lap-lap of the water ate off the frabe soil which fell in softly spashing chunks.
 O.ay stood sie 1.ly watchfu. His brow wrinkled. He was parplexed. Behind the arch of his forehead vague half-thoughts struggled for expression. His straight thick hair fell in matted lengths his eyes whose vacant anxious expression the outward evil dence of his inward turmoil Olag "borning idea and it was strenuous work for the early aborigine.
 mangy creature part wolf, part coyote, and yet part dog brushed against him he stood mmobie on the projecting ledge before his cliff home. With n- articulate cry of rage Oag sezed piece of rock and flung at the scuryng creature It missed its cringng mark but ricocheted along the cliff wall where the posed strata rich dark brown and in its passing left succession of lighter marks against the darker back ground.
 With grunt of satisfaction, quite forgetful of his recent animosity Oag picked up disappointed rock at hand and began to scale the drowning bull wark of rock which lowered above him until he reached foohold half which brought him in reach of wide panel of the darker rock and here he commenced his self taught task.
 When the Brght-and- Shining One-Above high enough to stare down into the secrcuar canyon home of the Cliff Dwellers along the Little Colorado the deed done The idea, chaotic at frst had become thing of reality invention had been tried and found ade quate For there the rock walls for all to read who would graven deep upon lasting page stood the first local advertisement of which we have a record.
 It showed in unmistakeable hierogyphcs that Olag, the mighty hunter had the previous day. quite early in the morning, by following the path the tains with his own bow and arrow, slain three of the fleet footed deer. All who wished might purchase good meat from the hunter And through the long day of this prehistoric age Olag the mighty hunter carried profitable business exchanging venson and hides for shells and amulets, for wampum and cakes made from grass seed meal So was the inventor of advertising jus tied to himself.
 These early advertisements still exist along the can- yon wals defyng the obterating passage of time We still look at them and marvel But do you of today get the most out of your modern magazine newspaper It is but the improved decendant improved the wolf has been in his modern prototype the dog of the old cliff dweer's photograph Every printed inch of it has message. Not only is the reading matter worthwhile but the advertisements merit your careful consideration They carry information to you which would often you money if you considered it carefully.
 Advertising has grown within recent years to be one of the greatest forces which civilized man has at his mand Without it. Mir. Merchant, your product may be the best your prices the lowest and yet without the disseminating power of modern advertising but few will realize it and will profit you nothing And you Mis- tress Housewife may be an economical housewife and thrifty cook but without proper study of the adverts ing columns you powerless to combat the high cost of living.
 The advertising column should be the clearing house. the handy medium between the busy housewife and local merchant. Get all the good out of your home town paper Iii of ancient and honorable lineage coming down in direct decent from the distant days of Oag the cliff dweer and mighty hunter