The Llano colonist. [volume] (Llano, Calif.) 191?-1937, 1922-04-15
Current Comment

bitter, narrow prejudice Of the hide
bound self-styled idealistp
That is, the ideaIist who is 50 narrow
SO little-minded. so small-souIed. that
he must destroy all that is not exactly
to his liking.
Emma Goldman. helping the capi-
Italists to destroy Soviet Russia is the
latest and possibly the most spectacu-
lar example.
Lesser personages are none the less
active, but their fields are smaller.
The cooperative store movement has
been destroyed by such a person.
Millions of dollars have been lost.
Hopes have been badly wrenched. The
enemy has been strengthened. Our
cause has been weakened.
Much of this disaster is directly
traceable TO the pernicious activities Of
one man. Not all, but great deal.
This man poses as the godfather of
cooperation in America. His position
is that Of philanthropist, kindly direct
or, helper of struggling groups, BEN
evolent advisor.
/ His activities are partly educational.
His participation in the movement is
THAT Of hidden mine in the harbor.
Possessing great wealth, it is posi-
BILE for this Individual to use his influ-
ence and his purse to destroy, to cre-
ate dissension, to sow the seed of dis
cord.
He has been remarkably diligent.
His efforts are known by but hand
full. His pose of blessed benevolence
is still maintained. His true character
is as yet undiscovered.
He is able to place the blame of fail
ure upon others, those who have work
ed hard. those who have built, those
who had to take the place Of respon-
sibility.
1t is always easy to stand on the
side lines, and after the play is made
to tell what should have been done.
Just as easy, too. to throw few
tacks, cockle-burrs, and strands of
barb wire about, undetected.
What do you think. tho. of the man
who does it9
The gentleman who has done more
to destroy the cooperative movement
of America, is unquestionably, in his
own mind, perfectly honest.
1t is possible for a narrow, bigoted,
ambitious mind, to find justification
for acts of any nature.
This jealous gentleman probably
thinks that in wrecking the co-opera-
tive movement in America he has adj
vanced the cause.
1888
We are world of l4-year-old-mind-
ed people.
At least we Of the United States are.
Seventy people out of hundred
have the intelligence Of l4-year-old
children.
Exhaustive and careful tests show it.
Only 80 out of a hundred grade any
higher.
If you have an idea to give to the
world, just keep this in mind. Ponder
for moment on the problem of reach
ing such people.
Put out big sign boards and write
your notices in simple words, some
thing catchy.
Give your message in pictures.
Write the headlines of the newspa-
pers.
These things catch the people of a
year-old minds. Such minds do not
absorb heavy books. nor read CAREFUL
ly and Discriminatory what the news
papers tell.
They are credulous. They accept
any positive statement. So make your
message in positive assertions. 1t does
not make much difference whether
they are reasonable statements or not.
But make them positive.
If you write for the masses, use
short, easy words and short easy sem
fences.
When you talk, do the same.
*#~s
Billboards are coming into greater
and greater use as advertising medi-
ums.
People travelling in autos read as
they speed. Hence. billboard advertis-
ing must be snappy and forceful.
Also, autos take people out Of doors.
They read outdoor advertising as new
er before.
The Rotary Clubs, made up of the
keenest business brains, are using this
method of carrying on rather OBJ
scure propaganda.
Tbrouobo,,t the entire country read-