The Birmingham age-herald., 1922-07-02
From the wall steet Journal.

The sensation in the motor world has been Maxwell. No motor com pany ever came back with such a rebound as has Maxwell under the direction of Walter P. Chrysler.
 The ambition of Maxwell to be a Ford rival was set forth in these columns few years ago. But the Detroit management did not fulfill it's early promises. Defects in the early models were not remedied. The directors disagreed; Eugene Never. Jr., parted with his shares and resigned; but the Brady broth CTS stood by. The Chase bank gave financial assistance and when the reorganization was accomplished the most important part of it was the injection into the management of Walter r. Chrysler.
 He took hold at Detroit in August, 1920. closed the factory the first day he entered upon his duties and start cd to make a new car and a new producing and selling organization. How well he succeeded has come to the attention of the public in a broad way in the motor exhibitions of this year. where the new Maxwell pro- OuCllOn WAN d b6HbALlOH.
 Planning 100000 Annual Output
 Maxwell now has a maximum ca pacity of 7500 a month. but Is plan per annum mark. Had it not been ortbid by Durant at the auctions sale of the Wiliys corporation. Elizabet eth N Y.. plant, the company this year might have enlarged its maximum capacity. Now 1t probably-will have to build additional works to meet the demand for its present,
 Walter P. Chrysler began his ap- prenticeship in machine shop on a western railroad at a wage of five cents an hour. Later at 25 cents an hour he had reached the maximum of railroad machine shop wages, where now $500 a day is pad for less number of hours.
 Entering the automobile field, Chrysler steadily climbed to the front. making one success after an- other until the reorganizers of Max well sought the best man to put that company upon its feet. He had made A record as president of Buick and was credited with much of the sue cess of General Motors from which 1t is said he resigned as vice presi- dent because of disagreement with President Durant.
 When Chrysler reached Detroit he did not wait beyond the stroke of 12 for the shut down of the works. At tho same time he shut off the factory supplies coming in at the rate of one and half million dollars a month, while 2s.000 cars remained unsold and 1e,000 cars were paying demurage on side tracks because agents refused them.
 The first problem was to put these cars into selling condition, with new axles and new transmssions anu better parts where needed. The men and the materials were sent out. The cars were remade without being re- turned to the factory and were dis posed of. Meanwhile plans for a new popular model to rival all other makers and to be sold at price that might return profit only s5 to s15 a car were put underway.
 Developing the New Maxwell
 Day after day and hour after hour engineering lines, mechanical bal ances and harmonies in construc- ton were studied with more artistic consideration than had ever before been put into q design for a new low-priced motor model.
 Where the old Maxwell had gone 16 and 1T miles per gallon of gaso- line the new Maxwell must go 22. It must get 1S.000 miles of road work out of set of tires. where there had been before only two-thirds this ser vice.
 After many months designing modelling, assembling tryouts changes and improvements, all this was accomplished by new mode and there was no comeback for financial assistance. Where there had been an inventory of sixteen and a half millions, a larger work and equipment is now accomplished with an inventory of only eight and half million dollars.
 Speed and harmony in production sales and delivery assisted in this financial accomplishment.
 Forty thousand new Maxwells ar' now in service and there are no com plaint and no demand for replace mcnt of parts.
 Ranks Among Six Largest Producer Maxwell is now among the hal dozen leading producers of the work and will be satisfied with nothshf l less than second place in due tim' with increased factory facilities. 1t' current output of 400 cars daily com rares with 4,Soo for Ford. 600 fol Dodge Brothers. 500 for Willys-O land, 40 for Studebaker and 2,06' for the five-passenger cars divisions of General Motors
 ! Of course, nobody can now hope t. -------4-----------