Evening journal., 1922-01-20


York. where raw products are re-
ceived, manufactured and exported.
New York Is much moro OF manu-
featuring city than ordinarily Is
known. ne said. He referred to To-
ronto. Canada. far from the sea-
which has spent SIS. 200 900 or s2o.-
ooo. 900 developing its trade by way OF
the 81. Lawrence. Montreal. he added.
had done much the same. AS a re-
FHil ~ study made Of other ports,
the Wilmington Commission deter
mined that the harbor should not be.
merely a point OF transfer. but
port which would provide for ex-
pansion OF the local industries and
the bringing here OF additional manu-
featuring plants. II was for this
reason that the present site OF the
Marine Terminal was selected From
the terminal to New Castle there Is,
plenty OF high gr0snd suitable for
manufacturing sites. he added.
Three trunk line railroads also tap
the harbor tract.
The Harbor Commission is not
leaving anything TO chance" contin-
ued the speaker There is lots OF
business. but We have organized
what is known as the Wilmington
Terminal Bureau. which is selling
the harhor' and IL Is getting trade. 90
Mr.. Bancroft said southern New
Jersey realized what the Whining
ton harbor meant 10 It, Salem city
already was urging the straighten-
] ing OF tie Salem river. 30 as 70 be
able TO send products 10 the VIII
mlngton harbor for export. instead
OF sending them to Camden and
Philadelphia. Similarly. the harbor
viii top the Delmarvia Peninsula.
and considerable portion OF the
territory in southern Pennsylvania.
Mr.. Bancroft expresses the opin-
ion that Wilmington would receive
full support from Congress.
Mr.. Hastings. Of the Dry Goods
Economist. in his address declared
there was more profit IN a declining
than a rising market. because mer-
chants did not buy so far ahead. and
there were fewer chances for the
sudden drops Of disastrous degree.
He urged retailers to study closely
their own particular business and
look about az home for trade which
may have been neglected.
Look for new avenues OF BUSH
- ness" he urged. land you will find
g them. Get out your long-distance
spectacies. Don't just wish or pray
3 for new business. but create It," He
J told numerous stories illustrating
b methods OF boosting sales.
y . Ilsr.
. IN holding trade events. which he
declared accomplished much Of
Value He declared prohteering by
, retail merchants was small in conn
. parison with tho bulk OF business
I but. nevertheless. should be frownet
upon severely. Mail order houses
. he said. had been built up by shrewt
b advertising that Is. advertising
b. which tells definitely the quality Of
7 goods as well as prices. He urged
retailers 20 study the methods EN-
o. pioyed by both mail order house,
y and chain stores.
People have the money and the
want to buy. but tney must b
y shown that they are getting tn
worth OF their money" he added.
- Following the addresses. a reviey
~ OF the activities OF the Mercantil
m Section in 1921 was read and IN
program as arranged by tie Manae
u ing Committee for 1922 was ar
" nounced as follows:
~ Lectures - February. 'sManae
he ment and direction OF sales force
n March. Practical selling talk
3 sales force" October, Second pra'
- teal selling talk 10 sales force"
u. other lectures may be added fror
+ time 70 time.
Cooperative merchandising event
- February IS. First Dollar Day q
R. the year. This is a definite an
~ nouncement Of the. affair. Marci
i April. May June and July, subui
" ban days. devoted to final clearance
"a spring opening May Festival and va
b cation events. August, Dollar d..
n semi-annual; September. Octobe
y. November and December. suburbR
e. days, comprising the fair week even
'e the fail openings, harvest festivs
y, and the Christmas bazaar.
A comprehensive campaign wi
be carried out TO place the ad
vantages OF shopping in wilmingto
= before the public all over the De
marvia Peninsula The matter {
N store holidays will also be dispose
OF Of
y A campaign against untruthfl
"a Advertising will be carried out.
"a Announcements OF the chairman
Pc ships OF committees OF the mercaI
e. tile section was made as follows
e Membership, Frank o'Donnell; F
ae nance. John Powell: Publicity. Le
,s Montgomery Public Affairs Leo
Z Walker; Comfort and Complain
George A. Gewehr; Program and Re
cepuon. William p. white: Exchanl
and Statistics. Elwood A. Davi
Trade Development. Alfred Lev,
- Employees Development. Walter
Y Reardon; Industrial Development
N. Clarence c. Killen: Vigilance. w
Y liam S. Clay; Traffic, Bennett Lew
King Street Development. Arthi
"A Kuschan; Attendance, Theodoi
es Grant
A joint meeting with the Who'll
?. sale section Of the Chamber OF Cor
merce in the near future was su
gested to keep Wilmington dolia
or circulating In Wilmington"
During the dinner. chorus singir
Il was led by William p. White. to n
accompaniment OF Hallowell's O.