The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-08-01
SUMMER SLUMP IN
RADIO WILL PASS.
Dealers and Manufacture
ers Alike Will Profit
in the End

NEW YORK. July ss.--'"The
present slump in the radio business
during the summer months is a boon
to the entire industry" declares
Joseph y. II. Freed. president Of the
Freed Eisemann Radio corporation.
one of tho largest radio manutactur-
Ing ORGANIZATIONS IN the country. In
an exclusive interview today Both
the radio dealers and the more
stable and serious radio manufac-
turers are learning a well-heeded
lesson from this slump"
"For example" continued Freed,
dealers are beginning only now to
realize the truth of the fact that they
cannot afford to carry large and
heterogeneous lot OF odds and ends
I'm radio apparatus In the hopes that
thcv will be able to dispose OF II.
They are learning now, by stern
I process. that hysterical ycrstocking
| OF radio "faddists" is not going to
prove profitable in the long run.
They are beginning TO realize that
/ dependable apparatus, bought to
meet the varying radio conditions
| is more 10 be relied upon than un-
/ known apparatus that looks good In
| tho catalogue, and Is merely an or
| namcnt upon the shelves.
! Manufacturers. too, are learning g
! their lesson from this slump. They
are realizing that the time Of order
! taking IS past and that the time OF
order getting is here. They are
learning now, II they didn't know II
] L,F f,a In ..
paratus they must give good value
serylceable merchandise, attractive
prices and real service and dealer
cooperation. Competition Is very
keen and hitherto there has been
| too little of this healthy form oil
competition. Now that dealers find
they must discriminate between the
good and the mad in RADIO apparatus
are learning TO serve themselves
for they cannot buy everything, they
and their customers better, In thai
they are buying and selling aparatu,
they know to be good. AS n result
the entire industry must improve
and that is why | believe this present
slump IN radio, which 80 hr!rgins
the entire Industry TO Its senses, /!
n good thing"
"Most business mon, Interested ir
radio. foresaw this summer slump
II was generally understood that th'
tremendous pace OF the radio cra2'
during the first half OF this yea
could not endure. Predictions wert
made that there would be tire
mendous increase In sales for abou
six months, followed by a swift de
cline period OF depression, an,
then n steady upward swing. Th'
decline has come, the depression 4
a o,sl lrar fs CIT
ahead of us.
"The legitimate manufacturer
and dealers Will work together I,
profit by the steady radio demand
the 'fly-by y-night' ballyhoo worker
are scrambling out of the field
| Those radio dealers and manufac
, turers who have placed their repu
, tatlons behind their appartus vii
, survive, and the opportunists VIII
? sought to make capital OF a eudde
fad without regard either TO pub
lie benefit or their own tomorrow'
will be relegated TO the limbo Of tn
. things that were.
There are plenty OF reliable radi
, dealers and manufacturers In tn
radio field and to them, for simpl
economic reasons, viii gravltate tn
bulk OF the radio business and tn
bulk OF the public confidence. Fo
this reason" says Freed. "serlou
!, manufacturers and dealers alik
, should observe the summer slum
with a certain degree OF satisfaction
: knowing that the future welfare G
= the industry lies IN the sale OF de
: pendable apparatus from dependabl
u sources by dependable merchant
along dependable merchandisin
: methods Patent infringers, too, ar
: finding things n little too warm 10
them, and are leaving one by on,
"In the long rum" concluded Nj
Freed, the benefit from this radi
slump will go to tho public-for tn
:, people will be the gamers by thi
u general clearing OF the radio atmoS
phere."