The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-01-26
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beneRcence.
e.
MUST Be SOLD.

mUSf DE- SOLD.
In passing, il may be further re-
marked that the government has DEM
onstrated anew fact long known to
the life insurance companies. The
fact that life insurance is not bought
but must be sold, The forty billions
written under the pressure Of war op-
portunities and conditions, has lapsed
to much less than one billion in vol
time, because in the parlance of the
business, the policies of life insur-
ance taken by the soldiers and sailors
were not sold. The personal appeal
secures and saves the policy and pro-
tects the beneficiary. Advertising,
oratory and statistics are ineffective
unless they are followed up by the
solicitation Of the life insurance
salesman.
The life insurance companies of
America with all their aggressiveness
have succeeded in writing only about
S27 900, 100000 of ordinary legal re-
serve life insurance, which means
about 9 million policyholders. These
figures do not include some $9,000,-
100000 Of industrial life insurance
on perhaps 100000 policyholders.
There are not less than 50,000,000 Of
insurable people in the United States
and every day a new host reaches
the insurable age. THE field is white
unto the harvest but the laborers are
few" compared to the opportunities
for successful soliciting.
The Importance, yea the necessity,
of Legal Reserve Life Insurance, is
now an accepted fact. The unhappy
experience of fraternal societies and
assessment associations, has brought
home to insurers everywhere, the val
ue of the legal reserve system. All
temporary makeshifts have gone, or
will go later, into the discard, and
Life Insurance as exemplifed by the
old line legal reserve companies, is
recognized as the safe, scientific and
supremely satisfactory plan Of pro-
lection and indemnity for men, wo-
men and children, partnerships and
corporations.
SOME BASIC FACTS.
Summarizing it may be said:
/. The plan, principles, purposes
and achievements of Legal Reserve
Life Insurance entitle it to public
confidence.
2. The contract is unilateraI,
unique and equitable. 1t is a con-
tract by the terms Of which all in
terested parties enjoy gains.
g. No other commercial undertake
ing approaches Legal Reserve Life
Insurance contract in character or
performance.
4. Legal Reserve Life Insurance is
the highest achievement of human
commercial endeavor and the only
fduciary financial undertaking which
has demonstrated the possibility Of
creating cooperative corporation,
whose solvency is not endangered by
panics, pestience and pernicious
propaganda.
S. Legal Reserve Life Insurance
not only protects families and post
pones bankruptcy, but it extends es-
tates beyond the life of the builders
and safeguards their property against
the catastrophe of death
6. Legal Reserve Life Insurance
is so simple in principle that it can
not be misunderstood and therefore
both the wise and the simple can ap-
preciate its purpose and understand
its requirements.
7. Legal Reserve Life Insurance
takes no toll at the maturity Of the
contract, contests no honest claim,
seeks out lost benefciaries and pays
all obligations within a day after the
facts Of same are established
8. Legal Reserve Life Insurance
is available to every healthy human
being upon terms within reach of the
humblest,and coming to the door Of
desolation, it enters the chamber of
grief, bearing the oil Of consolation,
burning in the lamp of hope.
9. Legal Reserve Life Insurance
adapts its benefcence to the neces-
sitites of humanity as does no other
financial institution.
10. Legal Reserve Life Insurance
il the handmaiden of thrift and the
protector of home and family and
business associates.
II. And the solicrting agent Of
Legal Reserve Life Insurance is the
genuine |. w. W-Insistent Welfare
Worker of the Worldwide is derided
BY the procrastinating husband and
father but welcomed by the bereav-
eG widow and orphan. He is the most
helpful colporteur Of cooperation,
and to him and his kind America is
indebted for the greatest thing in this
world of struggle and selfish strife
the institution called Legal Reserve