The Washington herald., 1922-07-09
HOME FIXTURES
OFTEN ASSURE
SALE OF HOUSE
Little Conveniences Ap-
peal Strongly to Pros
pective Purchasers.
REALTORS BELIEVE
Additions in Equipment En-
hance Values and Ac-
celerate Sales.
REALTORS BELIEVE

the rearor has been and Is build
ing most Of the new homes of the
country. People look to the real
tor to. relieve them Of all the work
connected with the building OF a
new home and to supply a sturdy
and pleasing home to satisfy their
desires
Realtors have been faithfully
carrying out this trust given them
by the public. but their activities
have not been confined to the sup
plying Of shelter; they have gone
further, developing and building In
their houses the conveniences which
the home owner wants and which
proves so great a help in selling
the houses. Despite the great
shortage of homes. the demand for
new houses is not one which may
be appeased by simply building any
sort OF houses. The buying of a
home constitutes so great a step
that the average buyer looks over
the house very carefully before in
vestinE his money in 1t. That
means that houses must be made
attractive in order to sell them
readily.
Feature. That Are Sales Factors
Being fundamentally statesmen,
realtors realize this fact and make
provision for II by building in their
houses such fixtures as will appeal
TO the buyer and thereby make the
sale easier TO consummate. This
study of GALES features has resulted
In the use OF many excellent ma
terials and kinds of equipment. all
Of which have added to the sales
value of the house. and many of
them running into large sized ex-
oenditures. Because these features
4 rave helped them so much realtors
have eagerly sought them in all
lines of home equipment, seldom
falling to be the first to use them.
However. a recent addition to the
line Of sales features for homes
was contributed not by realtors
but by a paper maker, who in his
efforts to produce a paper towel
that would be better and different
from those already on the market,
also planned a more extensive use
Of the towel.
An Acknowledged Convenience
Now the paper towel is no nov
slty; II has become quite familiar
10 most of US, but we generally
look to it as a convenience for
public buildings. factories. office
buildings, in fact most buildings
except the home. In the plan laid
out by this paper maker. however,
new use has been developed for
the paper towel in the home-a
use which lends Itself splendidly
20 the purpose of realtors-that is
\ convenience towel. II you would
but stop for a moment and consider
the number of linen towels the
average household requires and
estimate not only the original cost
but the maintenance - laundry
.harres as we'll. you would quickly
see why the paper towel Is destined
10 prove so great a help to the
home. Think of the numberless oc-
.asions on which the kitchen towel
and the bathroom towels are used
md you will gain soms idea of this
mans plan.
Cabinets Are Attractive
By making a small. neat cabinet
particularly adapted for home use,
he plans to supplant the linen towel.
At least to a large degree by the
paper towel. 1t does not follow
necessarily that all linen towels
phouId be scrapped. but by the use
II auxiliary paper towels a large
Measure OF the expense of linen
towels may be saved
Realtors learned long ago that
The average American housewife is
very quick indeed to note the lack
Of modern and up-to-date installa-
Hons that tend to comfort and con-
Yenience. and realtors know that
such house features that appeal to
he housewife as being old-fash
oned. improperly installed or in
conveniently arranged very often
mean a lost sale. regardless of the
merits of the rest OF the house.
Realtors also know that the
American housewife is very quick
indeed to grasp the advantages of
new installations which tend to
greater comfort, convenience or
economy in the maintenance OF the
home. The making OF a sale is
indeed made much easier where a
home is modern IN every respect"
and especially where new features
are added with which the general
public is not familiar.
There Is no gainsaying the fact
hat the average housewife will be
,avorably impressed with the kitch-
en- which contains roll OF paper
towels. or a neat paper towel cabi-
net, and also the bathroom with
neat cabinet containing paper
towels. She will promptly realize
the many advantages Of such in
stallations from the standpoint Of
sanitation and the elimination of
laundry work, to say nothing OF
the wear and tear on regular