Imperial Valley press., 1922-12-27
PLAN
OF MARKETING IS
GOAL IN VALLEY
By Using Such Method
Farmers Can Reap
Fair Profit

Service through cooperative
marketing, is the program of the
Farm Bureau for next year. Realiz-
ing that cooperative marketing is
the one means for the farmer to
get his produce to market with an
opportunity to obtain a fair profit
for it, the American Farm Bureau
Federation is to bend every effort
throughout the coming year, to in.
duce farmers in all sections of the
country to adopt cooperative
marketing.
The fourth annual convention of
the Federation adopted a resolution
favoring cooperative marketing
which stated in part:
That we urge further progress
proper marketing of farm products
as coordinate with economic pro.
duction in equalizing the present
handicap of the American farmers.
THAT the American Farm Bureau
Federation maintain u division of
cooperative marketing, to be man.
aged and directed by capable and
experienced cooperative marketing
specialists.
To Encourage Cooperation
That the American Farm Bureau
Federation shall continue to give
outstanding attention to the market
ing problem and continue the policy
of strengthening and encouraging
cooperative commodity mark citing
organizations.
"That the division of co.operative
marketing movement in the United
States and shall plan and carry out
an extensive national educational
campaign for cooperative marketing
OF farm products.
That the American Farm Bur
eau Federation, acting through this
DIVISION, shall formulate the funda
mental principles of true commodity
cooperation as, exemplified in the
history and experience of successful
farmers co-operatives and give the
same wide circulation.
THAT this division shall tende,
IT'S service as counselor and advisor
to state and district organizations
and agencies on questions relating to
type and plans Of organizations
campaign methods, problems of ope.
ration and other related subjects.
Entire United States is Goal
That this division shall endea.
vor to unity or coordinate all or.
CARNATIONS, agencies and interests
IN behalf of a comprehensive and
united program of cooperative mar.
keting in the United States.
'That the Farm Bureau Fedora.
tions, national, state and county
should be active in educating pro.
ducers of farm and live stock pro-
duets to the advantages offered by
tne cooperative marketing agencies
that have been and shall be estab.
hshed, stressing the fact that the
success of these agencies depends
primarily upon the loyalty aud pat.
ronage of the producers them.
selves
The farmers in Imperial Valley.
have seen the light of cooperative
marketing, and it is the opinion of
those in position to know, that any
move in this direction by the county
farm bureau association will have
their full support.
Farmers Are Enthusiastic
For years, the farmer here as else
where, has mortgaged his soul and
body to the production of crops, Only
to see the profits of a good crop
distributed among brokers, distri.
butors, commission men and Others
who have no interest in the com.
munity and who are under no fin.
ancial obligations whatever.
The success of cooperative mar.
keting has been demonstrated in the
operation of the Mutual Orange Dis.
tributors in the San Bernardino
Valley, and the farmers of Imperial
Valley are looking forward to the
day when some similar organization
will market the wonderful lettuce
cantaloupe and other crops of this
section.
thew had hpan wafchip0 o1ooa1x, Oh N