Norwich bulletin. [volume] (Norwich, Conn.) 1895-2011, 1922-05-30
MILK AND BREAD WEEK
PROPOSED FOR NOE

Tentative plans for a Milk and Break
week campaign to be held the first week
in June were made Monday evening at
fairly representative gathering of the
bakers and retail milk dealers of Nor
wich at the Chamber of Commerce rooms
Fred N. Graham Of Philadelphia, a rep
resentative Of the Fieischmann Yeast
company, was presentjat the meeting and
explained the proposed campaign.
The meeting was called to order about
o'clock by Matthew Barr of the local
bakers. Mr.. Barr explained the purpose
Of the gathering and then introduced Mr..
Graham, who spoke for three-quarters of
an hour.
Mr.. Graham tolN of the origin Of the
Bread and Mink week idea year ago in
Pennsylvania and Of how successful the
campaign proved In that state Ninety
cities put on the campaign in Pennsylva-
showed an increase Of II per cent. in the
use of milk and the bakers an increase Of
IA per cent. in the use of bread.
This Is an educational campaign, said
Mr.. Graham. Its purpose Is to educate
the plfblic in the health values Of bread
and milk, which form perfect diet. He
said that New England dairymen and
| bakers hearing Of the success of the
| campaign in Pennsylvania, became In
4 11dIIIOIO
recently which was largely attended and
arrangements were made for a Milk and
Bread week to be held in every city and
town in New England Juna $40, with a
| follow up week June 11-18 under the au-
| spices Of the New England Bakers and
Dairymen's association.
Mr.. Graham explained how the cam
paign was to be put over Get everybody
from the mayor down interested. youl
town school committee. the school chill
dren, Rotary club, Woman's club an6
other such organizations. The news
papers are with us in this campaign, w
will have to do some advertising will
them, but they in turn viii lend hand
with editorials and Snappy stories abou
the qualities of bread and milk Remem
Der, this is not an advertising scheme bu
an educational campaign. Mr.. Graham
told how the campaign was doomed Il
other cities.
1.-THE first thing to be DONE" said MI
Graham sis to get your mayor to issu
a proclamation like AL other mayors 70
a Bread and Milk week, then get tn
children interested, get the teachers an
school board to set aside one day Of tn
campaign week to furnish the children
supply of milk, the children to bring thei
, bread lunches. Get the Rotary club an
the Womans club to talk the matter owe
! at their meetings. Prize essays at tn
. schools on the subject of bread and mil
will help create interest It win be
great thing for you gentlemen. 1t is nj
only doing a good turn but win increas
your business"
]. D. Mccarthy, president Of II
Dairymen's association. said that in h
I opinion the idea is a mighty good thin
t County Agent H. F. johnson said I
t can't see any reason why the Bread ar
e Milk week, campaign shouldn't be p,
Y across successfully.
: The proposition looks good and don
e see why Norwich shouldn't go into |
e was the expression Of Acting Mayor A
g thur L. Peale, who was present at Il
: meeting. Secretary John ]. O'Rourke
the Chamber Of Commerce spoke in fav,
e of the plan, as did several Of the bake
). present
/ Plans for newspaper advertising al
IS poster advertising, the distribution
i several thusand Bread and Milk we,
'e buttons and booklets and a parade to
], held some time during the campaign we
discussed, as was also the raising of
: fund among the bakers and milkmen
n defray the expenses Of the campaign.
q The various details were left with Il
II following committee: Bakers oomnitte
h Matthew Barr and Emil Fox dairymer
IS committee, ]. D. Mccarthy; advertiser
" and publicity, W. c. Foster: schools,
II ]. O'Rurke; parade, Emil Fox and N
Beebe.