davidaulloa/AmericanStories huggingface dataset:
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
SOUTHERN BELLIES"
IN MAY CARNIVAL
Accomplished Children Who
Will Dance at The Playhouse
Thursday Evening.

Miss McClafrerty's annual May
Carnival will be the attraction at The
Playhouse on Thursday evening or
this week. Although the carnival is
an occurrence which has entertained
hundreds year after year. and yet the
possible number of dancing steps IL
limited. Miss McClafferty manages 10
ayr2nge the dances so that the exhibit
tons are always different.
The program will be presented by
very young children, several numbers
enlisting the talent of dancers having
an age limit from three TO seven years.
The grace and skill developed in these
dances is we'll illustrated in the ac-
companying illustration which shows
the dainty southern Bellies" sweet
little Wilmington girls. ranging in age
from three to seven years, as they
will appear Thursday evening.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
MRS. N. S. PlUMMER ;.
RECEIVERS LOST RING


Mrs. NJ. $. Piummcr. wife OF the
warden of the workhousc. on Sunday
afternoon, while riding in n Darby
trolley ear. on her way To Sunday
school nj Hillcrest. lost n valuable
ring. which contained a setting COM
prising a diamond and two sapphires.
Tho loss was advertised i'm Every
Evening yesterday and last evening
the ring was returned To Mrs. Plum
mcr by Miss Helen Romer of Hill
crest. the finder. who had read the
advertisement. Mrs. plummcr. IL was
stated today at her husbands office.
not only appreciated the value Of adj
Nertising the loss, hut also the fact
that the ring had been found by an
honest person. 90 whom she felt eN-
cccdinely grateful.
Mrs. Jacob Faber OF 200 West TWEEN
ty-fourth street. who had had some
what similar experience. telephoned
Every Evening today. stating that n
child's sweater. which she advertised
in yesterdays papers IA having been
lost Saturday. was returned 10 her by
Miss Edith Turner " ao6 West Tween
ty-first street. the finder. who had read
the advertisement.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
HARBORS BILL Is PASSED.
Dempsey Waterways Measure APPROX
ed in Lower Branch Of Congress.

Washington. ID. c., May 23.-The
Dempsey bill, authorizing improve
ments for rivers and harbors, was
passed yesterday by the House, 200 to
Is. Funds for the improvements are
yet to be provided,
Although the bill authorized work.
amounting to nearly sa0,000.000 to be
prosecuted under direction Of the Sec
rotary of War. there is no assurance
that the appropriations committee will
recommend the expenditure of all Of
that sum. 1t approves more than %
projects. authorizes Modification of five
and abandonment of three.
Included in the list is an item of
s630,0o0 for harbor improvement at
Wilmington, Del.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
THE PASSING OF THE
IRRATIONAL NEWSPAPER

Of course nobody with any
sense regards the newspaper as a
national medium. When a news
paper claims that it is a national
medium it loses much 81 its value
to local merchandising which is
the source. Of its revenue.
1t remains a fact, however,
that when you use newspapers
in the principal cities Of all the
states you are doing national ad-
vertising. You can't get away
from that fact, and il IS we'll TO
keep it in mind when considering
newspaper advertising.
There is quite a difference be-
tween a national medium" and
national newspaper" In a GER
tain sense a newspaper may be-
come a medium through which
you can do national advertising
by using many papers in many
cltleS-but the paper that was
known as a national neWspa-
per" has passed away along with
the great journalists who gave
them national distinction. These
national newspapers were the out
growth Of wartime issues when
the nation was struggling for
existence and they were built
up around great personalities.
The last Of the great national
journalists passed over to the
Great Beyond a few weeks ago.
The modern newspaper is
completely organized local indus
! try devoted almost entirely tC
local interests. while carrying the
news Of the world in special dis
patches. The national news
papers" had a circulation far
beyond the limits of the cities ir
which they were published. II
quite often happened that WhiIt
these newspapers were gathering
a national circulation, local news
papers sprang up and far out
stripped them in circulation il
the local fields. These paper
had no national reputation. TIL
editor or owner was unknown
outside Of his home city, but b,
publishing a purely local pape
largely devoted to the interest
Of the city in which it was publish
ed it became easily the leader i
number Of local readers and there
fore leader in the lineage Of loo;
advertising.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
TALKS ON NEWSPAPER ADVERTISING

Many years ago a big Chicago
merchant suddenly discovered
that the circulation Of the Chicago
paper in which he advertised was
widely scattered over the west.
II had subscribers in Boise City.
Idaho, and in Butte, Montana
but had fewer readers IN Chicago
than some Of the other news
papers. This particular mer-
chant was not doing business IN
Boise City, Idaho. or IN Butte.
Montana. His customers lived
in Chicago and surrounding towns
and villages. He therefore con
centrated his advertising m the
local mediums which reached a
larger number u his possible
customers.
The newspaper, therefore.
which claims TO be a national
medium" IS showing a complete
misunderstanding 81 It's legiti-
mate function and is lowering
its value for local advertising
When the national advertiser
/ goes into a newspaper he IS a DO
cal advertiser 50 far as that
particular city or community is
/ concerned. He IS a local adVer-
tiSer because he wants 10 reach
/ the largest number q possible
! purchasers Of his product m A
given locality--and when he re-
peats this process IN a hundred
or more other cities scattered
over the Union he is doing ma
/ tlonal advertising IN an intensive
way instead Of going into ma
tiOnal mediums" which cover
the country thinly and reach
but a small percentage Of the
possible purchasers in each lO-
callty.
Surely the manufacturer who
! sells something. or makes some
thing, that IS used by the entire
4 human race must do national ad
. vertising as intensively as pos
p slble: that IS, he must reach JUS
as many customers as ne can pos
sibly reach in each city or town
: and in order 10 do this the news
I paper is his only medium. !
Z the advertising appropriation j
r not large enough to do natlons
S advertising in this way he ia
: far better do intensive local ac
n VertisIng in one State, or a oei
: tain number Of States. Any othe
Il plan is waste Of money and az
Vertising effort.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
CHrSTERTowN AND VICINITY.

Special Correspondence Every Evening.
Chestertown. Md. May 2S.-ln
Christ Methodist Protestant Church,
Saturday at noon, Miss Lourene
Smith, daughter OF Mr.. and Mrs. owen
{. Smith. of this town. was married
Co George Franklin Frohme. a promt-
nont business man Of Cleveland, O..
Only the immediate family and few
close friends Of the bride from Ches-
tertown and Washington. where the
bride had held a position with the
Federal government, witnessed the
ceremony. which was performed by
Rev. y. q. Gibson. pastor Of the
church MIR and Mrs. Frohme LETT
for a wedding trip. after which they
viii reside in Cleveland.
The damage suit Of Harvey w.
Morris against j. II. Dunn for SIAN
der removed from the local Circuit
, Court. was started in Easton. yester-
day. Mr.. Morris was formerly en-
ployed as overseer on the big stock
farm of Mr.. Dunn. in Quaker Neck
The amount Of damages claimed IS
$4,000.
The funeral Of J. Romie Byron
who was found dead on byroad near
Chcstertown. early Saturday morning
was held from his country home, yes
terday afternoon at 2 o'clock. with
services conducted by Rev. Sewell :
Hepburn. assisted by Rev. y. q. Glib
son. lnterment In Chester cemetery.
Not a soft crab has been caught II
the waters az chester river, or a.
Rock Hail. up 10 the present time
and there Is every indication the sup
ply viii I've short this year
u Is feared the new State EduCa-
tional law passed by the last Legis-
nature may disqualify a number OF
the teachers i'm the town and county
from holding their present positions
next year, DIR. Edward J. Clarke. re-
firing superintendent OF schools. called
the teachers OF the high and grammar
schools in conference. last Friday, eX.
planned the provisions of the new law
and intimated that several of th'
members OF the faculty might be dis
qualified under its provisions.
Or. Edward ]. Clarke. whose tern
as county school superintendent vii
expire IN June, is being prominently
mentioned as professor of English IL
the faculty Of Washington College.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
AMERICAN ESCAPES MEXICANS.


BY Associated Press TO Every Evening.
Mexico City. May 23.--Robert p.
Robinson. an American oil worker at
Santa Lucretia. state of Vera Cruz.
escaped yesterday morning from n
hand of rebels who kidnapped him
Saturday, according to private advices
received here. The bandits. whose
leader has not been identified. planned
to hold Robinson for $4,000 pesos ran
som.
General Guadalupe Sanchez. federal
commander In that region. has been
ordered TO pursue the band.
Classified ads in Every Evening are
putting For Rent signs out of fashion.
Phone your ads now.--Adv.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
THE INCOMPATIBLE
TAILLEUR

This tailleur of daring simplicity
comes forth to greet the new season
in midnight blue kasha cloth. For
he trimming, very narrow gilt braid
Is selected. but there is no other con-
,rasting note. the buttons even being
OF dark blue braid. A very narrow
belt defines the waist-line and there
axe box plaits at the side seams
which give wider effect to the
skirt Distinctive are the large arm
holes and wide sleeves. Medium size
requires So yards 54-inch material.
Pictorial Review Dress No. oos5.
Sizes, "a to A inches bust. Price.
IS cents.
Crosby < Hill Company are agents
for Pictorial Review Patterns. Will
mington's leading store for silk. wash
goods and wooden dress goods, sos
07-09 Market street.--Adv.
We are local distributors and carry
at all times a full and complete line
Of Pictorial Review patterns--Ken-
nard-Pyle Co, 617-621 Market St.-Adv.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23

Howard Johnson. colored, seven
years old OF ll2 West Twelfth street,
was struch by an automobile operated
by Donald Barlow Of Montchanin, on
Walnut street. between Twelfth and
Thirteenth. yesterday afternoon. The
child sustained cuts about the head
and face. lie was taken 10 the Della
ware Hospital and after his injuries
Were dressed was sent TO his home.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23

When mother and girls get their fashion the
perpas length they be said tho latest word in
night Tuesday May %, when Mrs
Mary Brooks Pken Vice President of the Womans Institute OK
radio Newark Broadcasng
~ From 500 o'clock Mrs Pcken creator OF
speak directly Mrs Pcken,
widely known authority domestic author OK
the fashion appearing regularly in this
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
Storm Sweeps Louisiana OIL Fields.

Shreveport, La, May 23.-More than
100 derricks in the Haynesviile oil
field We're destroyed late yesterday
when a wind and rain storm swept
the central section of the field. The
loss is estimated at 100000.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
]. NJ. Relnho,t. Reeoxer,nx.

John M. Reinholtz OF $40 Bennett
street, who was operated on for sp-
pendicitis at the Physicians and Sur
geons' Hospital last week, IL recover
ing and IL expected to be discharged
within the next few days.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23

Mildred Moore. IL years old, II stin
missing from the home 81 her parents
at $50 Concord avenue, 70 was stated
today. The girl left her home last
Saturday. Since then nothing has been
learned Of her whereabouts.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23

Turn the spotlight OF publicity on
that property you are trying 20 rent
or sell. Advertise it in Every Eve
ming every day-Adv.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-05-23
&S,Fdsh~!oon2
M ol"ecdSt
i } = t Sssssan
LADIES' APRON

Nowadays an apron must be
more than what the word apron
recalls to our minds-the old
wrap-around whose appearance
caused it TO be hidden behind the
kitchen door when the unexpected
caller came. The modern house
wife wants an apron which is
practical for work but which pre-
sents a pleasing appearance and
is plenty good enough for wear
in any emergency which may arise.
And here it is--No. 1893. The
pattern cuts in sizes So, 40 and
a. inches bust measure. Size So
requires 3M yards 36-inch mate
terisl. Price IS cents.
The herald., 1922-12-14
Something to Think About
Blu F. A. UALkER

The secret Of this experience is that
the wrinkled old woman has an agree
| able personality, a treasure which
money cannot buy, cleaning in the
darkest days like u priceless gem in
the sunshine. and sending its cheer
ing rays down to the sOmber recesses
of the heart.
Wealth, talent. power and pomp
stop, stOOp and dOff their hats 10 the
man or woman Of an amiable individ-
uality. not knowing perhaps why they
do so. but keenly sensible all the
while Of receiving something In return
for which their souls are starving.
And so 1t is with The world at large.
calling today for young men and wom-
en- to fill the high places, which are
always open for those fortunate per-
sons whom the gods have blessed with
pleasing personality, which for a
better term my be called the essen
tial quality Of leadership In all the
walks Of human enterprise.
20. 1922. by Mcclure Newspaper syndicate)
The herald., 1922-12-14

promises but by keeping them. And
If after many trials your promises are
found to be good you will be trusted.
When a man is trusted he has made
an excellent start.
1t Is always well to consider the
matter Of promise before you make
1t. This applies as much to a prom
Use to take lunch at a certain time of
a certain day as to fulfill an impor-
tant business engagement.
If you make no promises that you
are not reasonably sure to keep, you
will come to regard your word as
worth something. If your friends
know that they will nor need TO call
you up and remind you of a promise,
your value will increase In their
eyes.
The promise-breaker Is word
breaker, and word-breakers have no
standing. Think well Of your word.
and you will keep your promises. And
as soon as this is established the
world will think well Of you.
Copyright BY John Blake.)
The herald., 1922-12-14
YOUR PERSONALITY

IN A general sense that subtle pow
er or magnetism which you pos
sess, and which exerts so potential an
influence upon others for good or bad.
Is your personality.
And this personality, from what
ever vantage you may look at 1t, is
the determining factor of your sue
cess or failure.
You may be well educated, your out
ward appearance may be satisfac-
tory, but If you lack pleasing per-
sonality you will find to your dismay
that you are Handicapped in every
sphere of endeavOr into which you
may venture, regardless of your good
looks and qualifications,
The bent old apple woman on the
corner, with her STOPPING shoulders
wrapped In a faded shawl, notwith-
standing her lowly position in life,
Is making a success.
She is sending her children to
school and every week she is putting
few dollars in the savings bank.
Everybody within convenient reach of
her green and rosy stand calls once
or twice a day to buy a dimpled
pippin.
He does this because In addition to
the luscious fruit he invariably finds
piled up In shining rows, he Is con-
scious Of sort of spiritual sunshine
which cheers him up and sends him
on his way in lighter mood. better
equipped to solve his own perplexities.
Being In hurry, he does not stop
to seek the cause of this pleasurable
sensation. the effect Of which tingles
his nerves and makes of him tempo
rarily better being.
The herald., 1922-12-14
Uncommon.
Sense s ,S7z s;.1
KEEP YOUR PROMISE

IN BUSINESS the man whose rating
among his associates is the highest
Is the man who keeps his promises.
Promises to pay, Of course, must
be kept. II they are not there is no
more credit for the gentleman who
makes them.
But business Is not all promises to
pay. There are promises to enter into
contracts; promises to have shipments
ready at certain time; promises to
make business engagements.
And the man who Is more prodigal
Of promises than he is Of remember
Ing to keep them soon is regarded
with distrust and suspicion.
A man who has been immensely sue
cessful In the manufacturing business
is regarded by his associates as hard
boiled" In the matter OF promises.
1t Is almost impossible to get one
out OF him. But once his promise is
given, performance is assured. even
though the performance may mean
heavy financial loss TO him.
He has discovered that It is lust
as profitable to him to keep his prom
ises at par as 1t is to keep the stock
of his concern at par.
You may not be in business, or con-
nected with business, save In the ca
pacity Of a minor employee.
But you will find that the value of
your promises is Just as important to
you as the value Of your employers
promises are to him.
You will learn II you are observant
that you are judged not by making
The herald., 1922-12-14

ways being put away. neither to be
seen or heard until another Christmas
has come.
Yet 1 am losing my prime and INV
youthful freshness in spite of them.
rive years ago l was sent away as a
onristmas gift. And once a year l
start on on new Journey.
ineres little handkerchief, not
very pretty which I can save to give
20 some one for next Christmas" il
what is said when 1 appear.
.et look bit drab now. Sooner
or Aater l may be kept. though Tor the
The herald., 1922-12-14
sEAsoNAsLE GOOD THINGS

A MOST wholesome and economical
q = dish Is prepared from the follow.
ing: Wash one-half pound of dried
peas and boil in three pints Of water.
Add a ham shank weighing about two
pounds, or less; boil three minutes.
then simmer one and one-half hours.
Remove the shank before the meat
falls from the bones and reserve for
Westphalia roll. Put through a fine
sieve and serve the PURGE with bread
cut into cubes and fried in the fat cut
from the ham shank.
The herald., 1922-12-14
A MODERN KRISS KRINGLE
By HAROLD BARNES

K,,ss Kr'ngle laughs Nth merry qlee:
aH fool the children this ysar," saus he.
Ihey think am coming nth deer and sle;oh.
ana Jungle Of bells. in the same old spay.
But III do it." he says. Nth knop;no mini
As7he opens his hangar-and what do non th;nls
d 4. stands IN its shed like Mating train
a ~ finest brand of an aeroplane.
1h'n'ng ana cleaning and new and spick-
Just made to order for Old st. Nick.
The herald., 1922-12-14

leaving a margin at ends and sides Of
two inches. Place the ground ham in
the center and fold over the cloth so
that the meat is completely covered.
Fold and place. the folded end down, In
colander. Steam for two hours and
serve hot. Corn husks may be substi.
tuted for the cloth when they are avail
able. Season highly with cayenne and
the dish will be ham tamale.
The herald., 1922-12-14
Potatoes au Gratln.

Chop potatoes cooked in their Jack
cts and peeled. Put a layer into a
buttered baking dish, cover with a
layer Of well-seasoned white sauce !:
add a tablespoonful Of grated cheese
and repeat with another layer of each.
Cover with buttered crumbs and bake
until the crumbs are well Drowned.
Serve hOf
The herald., 1922-12-14

and copied 1t into her album. Then,
just before Christmas of 1923, she
sent copy to the editor Of the Troy
Sentinel. And that's how the verses
came TO be printed in the first place.
Clement Moore, like many a man
With serious purpose in life, had
hobby which he did not ride in pub
lie. His vocation was the teaching
of Biblical learning to theological stu
dents. His avocation was writing pO-
etry for the edification and pleasure
OF his children. AS for the children,
they thought their fathers verses were
the best fun In all the world. He I'M
derstood SO well their likes and dis
likes and sympathized so keenly with
their joys and griefs. Sometimes the
poems contained a moral that could
be applied right at home. But in gen.
eral the verses were just sheer, clear
rollicking fun.
Clement Moore, as he related In lat
er years, first heard the story CT st.
Nicholas as told in the poem from
jolly fat Dutchman who lived near
his boyhood home. The Dutchman had
heard the story when a boy In Hol-
land.
Well, when the Christmas Of 1892
drew near Clement Moore thought he
would write Christmas poem as
present for his children. And he
picked out the Dutchman's story Of
st. Nick as the subject. The Moores
lived In a big house on a hill thst
sloped to the Hudson. The ground
was all covered with snow. There was
a great fireplace where the Christmas
stockings we're hung. The setting was
just right. So one evening Clement
Moore sat down In front of cheerful
blaze In the big fireplace and began
the verses that will Keep his fame
immortal as long as there are chill
dren and Christmas is celebrated.
Clement Moore was a very modest
man and his personal feeling about
the verses he wrote for his children
was that they had little merit except |
as verses for children-and for his |
own children. And for that reason
he was reluctant to disclose his au-
thorship. Finally, in 1914, he did pub
fish a Collection Of POEMS" which |
included "a Visit From st. Nicholas" |
In the records of the General Theo- |
logical seminary is the following testi-
monial from its faculty to the sterling
worth Of their associate:
Eve recognize In him one whom God |
has blessed with selected gifts; warm
hearted In friendship, genial in society.
kindly and considerable to all; pos.
sessed Of fine literary tastes. poetic
instincts and expressiveness, and Of
cheerful humor withal; at the same
time well accomplished In severer stud.
les and resolute for more laborious
undertakings. as his learned works in
Hebrew grammar and photography dis
tinctly testify"
"A Visit From st. Nicholas" is here
with reprinted In full. And no apology
Is made for reproducing a poem that
millions of children-and grownups.
tOO-know by heart. It's not hard
work at Christmas time to run over
the old, familiar lines-they're good
reading yet for the oldest and crusti.
est of us.
The few lines Of verse below print.
ed just for the contrast, are the be-
ginning Of clever Twentieth century
version from the Philadelphia Public I
Ledger in which an up-to-date st. Nick
travels by airplane.
The herald., 1922-12-14

lard rubbed on the stained pieces be-
fore the soap is applied will loosen the
stain. If this is not successful, sat
urated solution Of oxalic acid Is about
all that will remove the ink. Soak the
stain for few seconds, then rinse in
clear water and finally in water in
which a few drops of ammonia have
been added.
The herald., 1922-12-14
Creole Sauce.

Mince fine three onions, one green
pepper. one red pepper, one-half cup
ful Of stewed tomatoes, two tablespoon
fuls Of tomato catsup and one table
spoonful of Worcestershire sauce. Cook
gently for ten minutes, rub through a
sieve. season and serve.