Arizona republican., 1922-06-27

the individual bale, and outlined the
methods recommended by the best
plant breeding experts to secure these
results.
The attorney for the association,
for the farm bureau, and for the
three new associations recently or
ganized on the same plan as the cot
ton association, Fred j. Elliott, was
the next speaker, taking for his sub
ject THE Cooperative Marketing
Movement in Arizona and covering
1t briefly. Mr.. Elliott could spare
but a few minutes because of the
press of work in getting the new
associations, the Arizona Dairy Pro-
ducers, Arizona Grain Growers and
Roosevelt Hay Growers, worked out
in the many details necessary to sue
cessful operation.
There is no question" he said.
"but that the principle is right. This
has been proven many times, and
has been proven right here by the
success of the Arizona Pimacotton
Growers. The Sapiro plan of CO.
operative marketing is spreading over
the country like conflagration, and
ii Is having remarkable record of
uniform success.
"The movement is destined to bring
about one of the greatest economic
changes for the better that has ever
happened to the country, and by
benefiting the farmer to benefit all
classes"
Tells Of Publicity Need
The last talk was made by Charles
NJ. Morgan, secretary for the past
year of the Arizona Pimacotton
Growers, whose subject was "The
- Duh 70 itya
Marketing"
Mr.. Morgan demonstrated the inn
perative need of both membership
contact publicity, for the purpose of
selling the cooperative marketing
idea to the farmers themselves. and
keeping them sold during it's opera
ton, and of publicity on a national
scale for the purpose of educating
the "other half" of the public to rne
benefits to the entire economic struc-
| ture of the movement.
Publicity, either by means of pub
licity mediums or by personal contact,
| is necessary to sell the idea to the
| farmer in the first place, and to keep
| him sold. 1t is a peculiar kink of
human nature that it is necessary,
after a man has been secured as a
| member of a cooperative, to keep on
|
| fits he is deriving, for we are all
| prone to fail to recognize the bene-
| fits we are deriving from any agency
| unless we are told about it.
| "It is just as necessary that the rest
| of the public be informed OF the
| benefits to them of the cooperative
marketing movement, in order to
| minimize opposition and to sooner
bring to the greatest success this
| great economic movement.
Farmers and their families make
up half of the consuming public, and
the other half is made up of all the
rest Of the folks, engaged in every
conceivable occupation.
| without proper educational policy,
! published in the mediums that reach
all sorts Of people in the other half,
| they are likely to conceive the idea,
4 or be sold the idea by interested
persons, that the farmers, through CO.
| operatives, are trying to boost prices,
| to the detriment of the rest OF the
| folks, and thereby increase the cost
| of living.
"As a matter Of fact the object OF
cooperative marketing is to bring
back to the producer a larger per-
centage of the dollar paid by the con-
sumer than the producer has been
getting under the old dumping sys-
tenn. The cost of production plus a
reasonable profit is all the farmer is
seeking, and all he believes himself
| to be entitled to-
| The meeting of members then ad-
| journed, and the new board of di-
rectors held their first meeting. The
| hour being late, and the members oi
the board desiring to take plenty oi
time to consider the personnel of the
| offices for the following years, the
meeting was adjourned until next
Saturday afternoon, when the election
of officers will be held