Imperial Valley press., 1922-09-13

Whatever it that Emerson wrote about better
traps the maker whereof established himself in the
midst of the forest and waited while eager trap
purchasers beat down path to his door is well illus
trated in the experience of the Broadway Chop House.
One would say that to be established a block and a
half off of the beatenp path of traffic is the ideal oca
ton for eating house when there competing eat
ing houses right the main business thoroughfare But
the better trap principle brings business to the door
of the Broadway Chop House and might do it To-
Gated still another block further away for Service is
odestone which all obstacles and radate its
attracting power regardless.
The Broadway Chop House has been in its present
location for years. 1t has changed hands time two
but always the ideals of have been maintain
ed and always the Broadway Chop House has done the
business.
There are just few factors which determine the sue
of eating place Essentially they that there
should be something to eat that it should be cooked
to tickle the palate and that the surroundings should be
neat and Clean Also that the price should be right for
the quality of service All of these things traditions in
the experience of the Broadway Chop House.
The hungry wayfarer in workaday country like
this is not particular about details. There
mahogany fixtures fire china sterling table service and
fancy linen at the Broadway Chop House. There
thing to eat cooked with kick it is clean and the price
Il.
The people have learned this fact and follows that
during meal hours the Broadway Chop House plays to
"S.R.O"
The Broadway Chop House used to be run by "Joe"
and it is conducted in the acceptable style by
Jack" Probably one in SO of the patrons of the
place knew what "Joes" last name whether
he had any, and the public has adopted Jack in the
same familiar way and upon the intimate terms
Joe made good and now Jack is making good and the
hungry patrOnzng Jack even they patronzed Joe
in by-gone day.
When Joe was the boss Jack did the cooking and so
probably that has something do with the whole heart
ed in which the public has taken Jack its heart
The eats taste the whoever the rent and banks
the profits.
We a cosmopolitan people and certainly no re
spectors of That is to not in theory
but govern the whims of his stomach
than ne control those of his wife, On the quiet down
low between and me, all incline to good old Ameri
cooking From time to time take layer two
OF the foreign dishes sometimes extra price for the
same and pretend that like it but later
VIII see the bunch huyng back to the good old ham and
"a la Americana.
g1zSazzzaKzzEz9E
Jack is an American His chops steaks and stews
all American At the Broadway 'Irish Stew and "Mac
aroni Italienne of Keokuk brew and the
merely camoufage This the sort of stuff that fellow
wants when he is hungry and mostly the people who go to
the Broadway Chop House hungry.
For years the Broadway has followed the practice
of setting meals at the minimum of profit This was
sight in price and is true of this place today Jack has
low rent and eliminates all of thnsg which cost money
but which the people cannot eat like plate mirror and
fescoing and such and gives the public the benefit of the
economy. He gives them something to eat at the right
price and with the people who eat that goes
And so this is true story about the Broadway Chop
House. IT you are not eating there, try it.
but Will be wide Saturday looking after the needs OF
the hungry in his usual way