New-York tribune., 1922-09-17
this concern has undertaken the con-
c Of ~,

this concern has undertaken the con-
struction of apartments
Their presence in the home building
tleld may be accepted as a good omen,
one that presages the advancement of
home building. Preceded at jackson
Heights by j. G. White g. Co., the
Dwight P. Robinson Company and
others of worldwide fame in the con-
struction field, there is reason to re-
joice; in the arrival of these premier
builders in the home building field,
for it means the end, eventually, of
incompetent builders and slipshod con-
struction.
These concerns are in the habit of
building monuments and there is no
reason to believe that they will alter
this habit with regard to their apart
ment operations.
New Houses Will Cover Block
The new Jackson Heights houses are
under construction on the block be-
tween Polk and Roosevelt avenues,
Twenty eighth and Twenty ninth
streets, which the builders acquired
from the Greensboro Corporation sew
eral months ago. The houses are TO be
of tapestry brick facade and similar to
the Harvard University building in
feeling and atmosphere.
The apartments will be of five and
six rooms. They will be owned by the
tenants, as are all the other buildings
at Jackson Heights. There are now
about 800 tenants-owners at the
Heights. They live in eighty buildings,
all Of which have been erected in the
last three years.
The tenant ownership idea was
started by E. A. MacDougall, president
nf "a pch IL.
fall of 1919 A row Of six apartments
had just been completed. The Idea be-
came popular Immediately and every
day it is being supported by the sign
ing of contracts for the purchase of
apartment suites.
During the weex contracts were
closed for the purchase of apartments
valued at $302,500,' said MIR. Mac
Dougall Yesterday.
Tenant Ownership Popular
"This is an astonishing record of the
growth of the new idea and has been
due to number of causes. For any
idea to grow and develop it must be
merchandise which has such extra
ordinary value to the purchaser to
account for so many sales.
High rents and the housing short
age has given it considerable impetus
because it has brought home with emS
phasis the value fowning home as
against renting one.
"The value of home ownership Is a
very real one from every point of
view, both financial and social and with
every increase o trent the financial
advantage was driven home to the
tenant, so that it has accelerated the
home ownership idea.
cat jackson Heights the entire de-
velopment is apartment houses of mod
crate size. This too has been an i'm
portant factor because of the we'll
known tendency observed throughout
the country for families TO live in
apartments instead of homes, thereby
reducing the expense of living and
diminishing household cares.
THE development of the community
idea along with home ownership has
been factor of incalculable value in
the development of the Jackson Heights
plan of tenant-ownership.
Community growth and activity
have been carried on under rigid and
careful policy Of restrictions. This has
promoted social intercourse--the ac-
tivities of the church, athletics in the
most attractive forms and a general
spirit of friendliness and neighborli-
ness at Jackson Heights.
Half Area of Central Park
Biographical location has had
great deal TO do with the rapid growth
at Jackson Heights. Far enough away
from the heart of the city to be free
from the unattractiveness of stores,
factories and crowded neighborhoods,
it is yet so near that twenty-two
minute ride on the subway brings one
to the heart of midtown Manhattan at
Street subway station.
In no other direction from the heart of
the city is it possible to find an at
tractive neighborhood in any sense to
bme compared to Jackson Heights; and
the great size of the property, equiva
lent to one hundred city blocks, about
half the are of Central Park, gives it