The New York herald., 1922-12-24
Along the Row

Announcement is made from Detroit that
tho powerful Maxwell interests are now IN
fun control OF the Chalmers Motor Car
Company. having taken over the physical
properties of the Chalmers. The business
OF the Chalmers company will go on as In
the past. In other words. the production
and sale Of the Chalmers six viii be con-
tinued.
The plans of the new owners OF tho
Chalmers properties are already well
tured. They provide for development OF
the Chalmers along the same sound lines
that have been pursued In the Maxwell bust
ness during the last two years.
The purchase Of the Chalmers means that
it win now get the benefit OF the expert
ence, resources and vision OF the same or
ganization which has made tho Maxwell
such success since the organization took
over the Maxwell properties core two years
ago.
Distributors and dealers. by wire and mail,
have expressed their enthusiasm 20 the De-
troit executives over the constructive OUT
look. Plans are for greatly enlarged
Chalmers production during tho coming year
and tho fullest possible use OF tho extensive
Chalmers manufacturing facilities. which are
said 20 be among tho finest In the Industry.
According 70 a cablegram just received at
tho factory OF the Franklin Automobile Com
pany. a Franklin car has iust set up n new
japanese economy record. having negotiated
the 100 miles from Toxic 20 Myonosnita and
return 20 the tune of ais miles on gallon
OF gasoline. The run was conducted BY the
Japan Advertiser, the principal American
publication in Japan. the trophy consisting
OF beautiful silver cup. The Franklin car
was piioted by a representative OF Frazar
& Co. Franklin representatives In japan.
Announcement IN made by tho new Bethie-
hem Motors Corporation OF New York and
Allentown. Pa. manufacturers Of the new
Bethlehem truck. OF the appointment OF
Smith Kirkpatrick Co.. and 10 Bridge
street. New York city. as exclusive export
representatives.
smith Kirkpatrick q Co. have numerous
branch Offices and resident Representatives
in the principal countries OF the world and
WIFI give their entire attention IN the motor
truck Industry 20 the distribution OF the new
Bethlehem product.
one-third Of the purchasers ot Overland
cars IN tbs month OF October were people
who prior 20 buying their Overland did pot
own any make OF automobile before. The
same percentage holds true In Willys-Knlght
cars for that month, according 70 tho
monthly vocational chart issued by the sta
t,s,icai department OF the wiiys-Ovcrisnd nd
company. Former owners Of either Overland
or WHY'S Knight cars ranked second IN
volume Of purchases. one-ionrih or the
former Overland owners and orc-third Of
the total purchasers Of Willys-knlght cars
being former owners Of Willys-knight or
Overland cars
Jesse Froehlich, president OF the Times
Square Auto Supply Company. Inc. which
operates twenty stores IN tho metropolitan
district. az we'll as stores In New Rochelle.
Yonkers Trenton. Philadelphia, Atlantic
CITY Newark. &C. reports that the auto
mobile accessory business this fall has been
three times as large az Il has ever been in
their eighteen years in the line. In an inter.
view with Mr. Frochlich he said GIVE the
public real value for their money and you
can always find buyers" Mr. Froohlich is
one ~ the ploneers IN the automobile in
dustry. and II win be remembered that when
he imported the Benz cars into America and
entered them IN the Grand PriN Race he
captured first and second prizes, and for
year won evory raco IN which the Benz
car was entered. Such famous drivers as
David Bruce Brown. Bob Burmsn and Al
bort Hemery obtained their regulations rs
speed kings with the Bcnz car. Barney
Oidfieid created tho worlds record ut Cr~