The Rock Island Argus and daily union. (Rock Island, Ill.) 1920-1923, 1922-10-26
IRIS |'||||||l!|Is IS
LOOKED FOR
BIG BUSINESS

M &c. R0YLE.
fCopyright: 1872. ~ The Argus

Copyright. 1872. By The ArEus.l
New York, N. r, Oct 26.-Its
golng to be Z big Christmas for
manufacturer, wholesaler. retailer
ana buyer. n It Il not. the best in
formed merchants in the United
States are woefully fooled. Deal
ers are planning for the biggest
holiday business since the boom
days right after the war and this
preparatory wholesale buying al
ready has reached a tremendous
volume in practically every section
Of the country.
II Is an established fact that the
Christmas shopper buys most read
lily articles most prominently dis
played and stressed by merchants
provided those articles come with
in the range Of buyer demand. On
this basis reports from widely sep
arated sections received by tele-
graph today make it possible to de-
termine with considerable accur-
acy Just about what kind OF arti-
cles the individual members OF
nearly every community will give
aud receive Dec Is.
Trend Toward Utility.
The trend undoubtedly is toward
the articles OF utility rather than
those of ornament This emphati-
cally does not mean, however, that
such articles are confined to the
medium or low price range. The
demand for high priced goods is
being fully anticipated. Clothing
and articles OF apparel undoubtedly
will be stressed by merchants
above other goods while it is an
ticirated that jewelry will not
equal the volume Of sales of the
boom year.
In New England emphasis will
be placed on useful gifts Of mod
crate cost. This has been the ten
dency for the two last years and
no change Is expected this season
according to word from Boston
This is attributed to the long con-
tinued labor troubles this year
which have been reflected in q
large aggregate loss of purchasing
power.
Big Fur Demand.
Furs, however, are expected tC
be decided feature of Christmas
buying.
Chicago, however, reports that
orders for higher priced goods
especially in the dry goods field
are strengthening throughout the
middlewest. Wearing apparel viii
form the feature Of the main dis
plays Of the larger stores witt
emphasis on silk lingerie and furs
All kinds Of furs are sought, in
Guiding the most expensive grades
Demand for jewelry is below thu
1921 holiday season but leathe
goods, especially travelling bag
and shoes. are In strong position
silk goods are being more widel
stocked than in recent years.
Furs, pianos, fancy furniture
talking machines, radio sets AM
apparel are the leaders in tn
- eouth, which already has begun it
christmas buying. In jewelry, tn
best sales are confined to artificial
ivory and pearls and silver mesh
lGgs. Perfumes, toilet articles ant
Oh priced standard brands of ci
Fars range in popularity in the or
der named. Jobbers are swampe'
v tn orders for inexpensive toy
and dolls.
Want Higher Priced Goods.
Higher priced goods than las
year are in demand throughout tn
west. Household furniture an
ornaments take prominent plac
in that section. Furs. silks an
the best grades of clothing are i
stronger demand and musical in
strGments are also featured in tt
preliminary orders.
In the mid-Atlantic states tn
trend is plainly toward useful al
ticles with jewelry buying confine
largely to moderate priced goods
In every section there is dis
tinct indication that automobile!
especially closed car models, wi
form a part of the Christmas civ
ing Of the more prosperous. 1
toys the inclination plainly is to
ward playthings that go" althoug
the sale Of dolls, mechanical an
otherwise, will be fully up to for
MGR years. German products wi
fold a prominent place on to
counters and large shipments c
TIE foreign products are arriTin
in nearly every steamer whic