The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-11

Copyright, 1879 Kings Features Syndf-
cate, Inc.
(kAKY business seems to be
wi running along on a queer
basis of taking the credit
and letting the cash CO." said,
with seeming lightness, back of
which there was a clearly defined
desire that Mr.. Derringforth should
understand I'd no natural taste for
carry. ng accounts on PAY to-
morrow plan"
do you mind extending me
this courtesy" he asked, with a
trace Of aspeyity. "I've never done
any newspaper advertising-which
means that I'd either have to go to
some trouble establishing charges
and credits with the papers or else
pay spot cash. And 1 can't now.
AL the merchants are having
shaky time Of it owing to the
banks calling in our paper"
Yes, I've heard that BEFORE"
remarked tentatively. venturing on
TO add: TT wouldn't be easy for
new concern like mine to do
much borrowing. you know"
"Of course you won't have to-"
he replied. searching my face as
he spoke. You've some pretty
good clients. And there aren't any
real expenses connected with a
business like yours. If you're
swing. ing along without even the
proverbial shoestring, you wouldn't
be acting in an advisory capacity
to people like Hoadley or the zelda
crowd. nor me, fer that matter"
not?"
Because we couldn't afford to
have you," he replied promptly.
"Now about this newspaper cam
paign of mine, there's no question
OF your having newspaper credit.
Just charge this new advertising
against my account and turn 1t IN
with my bill. I ought to be able
to pay something on il next month
perhaps all, il this sale of mine
brings IN the ready cash I'm look
ing for"
30 the arrangements were made
- Mr.. Derringforth wished them
to be. For the Life of me / couldn't
determine whether he had seen my
hesitancy, and had played upon 1t
Just as he desired, or whether he'd
given me the same treatment he'd
have melted out to a man in similar
position. Yet somehow l went
away wondering II he hadn't made
q fool out Of me.
With q sort of "be that as II
may" attitude, went to the first
paper on my list and arranged for
space and the position most favor
able for our sale. A courteous
copy man went over my stuff
with me, adding valuable sugges-
tons and showing a knowledge Of
type and display which fairly daz-
Fled me.
snatched q bite at a lunch
counter and drove to the second
office on my list. Even while /
was threading my way through
the heavy traffic and supposedly
concentrating on the business of
seeing the hands-policeman' or
motorist 's-held out with ges-
ture which means STOP" my
mind did one Of the dives into the
past. Somehow or other l found
myself remembering wildly some
thing Carl Booth had said to me
weeks before.
1T got sick because I'd let you
cut yourself off from me and land
something far better through an
old guy whose attitude toward you
10 q mere business one. So hauled
down the Derringforth account"
saw in Carl's words a practical
confession that he didn't know
any too much about the Derring-
forth people. And now-without
making sure Of their stability or
credited taken on an important
contract in their name.
But that advertising contract
with the biggest of the city's
dRilies was in my name-charged
TO A. l.. Harrison.
The risk was mine-the danger
mine. Should I 20 on counting de-
struction7 Should place still
more advertising contracts with
the other four papers Mr.. Derring-
forth had selected?
BY the time ia placed all the
Derringforth advertising it was
very late. I drove uptown into
the whirl Of llmousines coming
down for dinner engagements.
Worn out from my tense day, I
wished to avoid the constantly
moving, steadily chugging stream
Of big cars, so I turned off into