The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1922-03-13
WEDNESDAY, MARCH Is,
DAY OF BUYING DAYS
Sales Forces Have Been Increas-
ed, Windows Have Been Trim
med and Special Advertising
Has Been Prepared for Com
bined Effort to Start Spring
Season with One Big Bang.

Everything is IN readiness for the
Bennington merchants first official
dollar day, which is this coming Wed.
nesday and already the local merch-
ants are displaying in their windows
dollar day merchandise, which will
be sold until dollar day. The merch-
ants have out done themselves in of.
Cr.g values that the buying public
will quickly appreciate, for better
q sans were never offered in the
history Of local merchandising.
A canvass among the merchants.
by the writer, revealed the fact that
e. are making special arrangements
to accommodate the crowds that will
turn cut dollar day. Extra salespeo-
pie il be added for this day and
the merchants viii prove that they
are capable Of handling rushes as
vel as giving super-values on this
da.
The publicity committee of the Ben
uinet0n Merchants association made
rs final report today and announces
that over two hundred dollars has
tCen spent in preliminary arrange
mcnts 10 launch this first official dol
lar day. The advertising campaign
has extended to Manchester, Arling-
ton, aftsbury, North Bennington.
Berlin. Petersburg, Williamstown,
Hoosick Falls, Pownal and North
Adams Nothing has been spared to
make the event a mammoth success.
A committee of merchants from
neighboring town visited members OF
the local publicity committee TO ac-
certain the methods used in advertis-
ing this event They went away we'll
rewarded for their visit, and express
ed their appreciation for the informa-
tion given them. They also comment
ed upon the splendid cooperation and
friendly spirit which existed among
the local merchants.
Tonights paper prints the individu.
al ads OF the different merchants
that are participating in the dollar
day event, and II will pay every one
to visit all the stores in Bennington
Wednesday.
Bennington merchants have always
endeavored to keep abreast of the
/ times in retail merchandising but un-
til the organization OF the merchants
association this effort has been indi.
v'dual Each dealer has made a close
study of his particular lines and has
endeayored to give his customers up
to-date service in quality, assort-
ment and price. With the organiza-
tion of the association the Local deal
ers have come to realize that it is
possible to cooperate for certain pur.
poses and dollar day is one Of the re.
suits.
The purchasing public in Benning.
ton has possessed for some time the
conviction that this community as
retail center ranks second to none in
its class, Better equipped stores.
more modern stocks or superior sery.
ice can not be found in town of ten
thousand population This fact has
come to be fairly we'll established to
our own satisfaction Dollar day has
two objects One to provide bargains
and create closer relations with GUS
! toners; the other to widen the, ac-
quaintance of merchants with people
out Of town and to launch the spring
season an appropriate send-off,
Remember Wednesday March Is,
! is the day and the advice from the 10.
cal merchants is to come prepared
for the biggest bargain festival of
the year Run, walk, ride or fly, by
hook or crook it is to your advantage
to be in Bennington on dollar day.
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