Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1922-03-04
BIG AUTOSHOW
WILL REVEAL
WONDER CARS
Curtain to Ring Up
I for Weeks RUIZ Mon
day Evening.
SEE IT. BOOST TT
nu HARRY K. sToRMoNT.

; . Win Mayor odInuCA LO"A9
to act as generalissimo and U. b.
lies. president of the Chamber d
Commerce. to be chief runnerup at
the curtain raising, the twenty-tourth
semi-annuaI Indianapolis Automobile
Show is scheduled to ring up next
Monday evening for a solid weeks
run at the Auto Show Pavilion at
the State Playground.
Holm 9. Orman, auto show impre-
sario. will direct the premiere
promptly at O'Clock, and the hours
md weeks of painstaking care and
study devoted to this production by
the manager will BEGIN to win its
welLearned Ieward.
The wonder cars Of 1922, with the won
der prices Of 1922, now all set and stab
iIized at their new low levels, viii De
The chief pieces lie resistance, OF course
INT the stage setting viii be more glorl-
ous than ever. surrounded by more bril-
liant illumination and flooded with the
barmonies OF a real concert band-ali
much more distinctly worth while than
ever before
SEE 1T: BOOST IT.
ADVICE OF FORECASTER-
That, in brief. is a forecast of the
spring auto show, but the forecaster J.
inclined to avoid circus adjectiyes ahI
must content himself with the advice
Go see il: boost it, because a success
fun auto show means real business ac-
tivitv in Indianapolis, which all OF US
are al xious to see"
Lavender and gold are the color com
bfnations tor this years event, and these
colors have been used with such lavish
ness ty Ralph H Edgerton, official dec
orator that the interior of the big pa
vilion is simply swathed with color
The illumination system has been dou-
bled and srecially' made chandeliers Will
not only add to the decorative effects
but to the illum nation as we'll
The obs and abs of last years crowds.
il is declared. are apt to give way TO
multiplied CALCULATIONS OF wonderment
at the beauty Of the scene.
But the most interesting thing about
the entire show ii be the price tags
on the cars themselves, it is declared.
The automobile dealers now assert with
much emp asis that never before In
the history of the game" have values
been so great as now.
This fact. coupled with the additional
fact that the Indianapolis show comes
nj A time when ali prices have been set
Tor some weeks at their new low levels.
gives rise 10 a confident belief that
this exhibition is a certain harbinger of
real business-not only in the automo-
tive world here2bouts but in business
Of all lines.
VALUES AND REFTSEIENTS
WORKED INTO CARS.
It Is pointed out that during the bust
ness Iull engineers have succeeded in
working new refnements and new val
ues in motor cars with the result that
never before has such an Offering or
such a display been made to the pub
lie
Indiana now has one automobile to
every SIX persons That j. pretty good
Indication of The interest the motor car
holds for the public. It isn't every one
who expects to buy this spring, or every
one who wishes TO buy, but there are
thousands who do nave this wish and
thousands upon thousands of others who
like to keep "a touch with the new de-
velopments in motor cars and their &C
cessOries.
Offering his year no less than enc
hundred ffTy separate and distinct ex-
hibits. the 1922 spring automobile show
fairly outdoes itself because never be-
fore were there so many separate dis
plays.
Many persons in the past have duti-
sr-lv as they .t.-IG o. attended he auto
..srw "one night ...ld let II 60 at that.
IT they slipped out for an hour or So
one afternoon To these and their ilk
generally be it stated that AN hour or
two won't do There will be more to
see this year, more things Of interest and
more fine points on more cars to study
than can be comprehended in an hour or
two"
The real motor fan, the man who wishes
to be "in the know" easily may spend
several afternoons or several evenings
at this show and not absorb all the new
things by any means Too many per-
sons in the past have contented them
selves with cursory glance. This years
show deserves more thain that. 1t de-
serves the Once-Over, the twice or thrice
over, and then some.
VALUES HIGHER,
PRICES LOWER.
Higher values and lower prices. The
automobile millennium you have all been
waiting for is now here. You have here
the chance to do your window shopping"
all in one grand bunch and then you may
obey that impulse" and get to the dot
ted line with the distinct assurance that
prices are not going to do a nose dive
within the next week, or the next few
months thereafter.
On the contrary, no less an authority
than Homer c. LathrOp. president Of
the local association, declares there is
every Indication Of price advances and
in the near future at that.
prices are quite apt to be readjusted
upward when spring production costs
are finally determined" he declares.
MANY Of these price cuts have been
made with the heart instead Of with
the assistance of the hard headed cost
accountant. With spring volume deter
mining real instead of speculative costs
many manufacturers are going 10 find
it necessary to tack 500 or SEQ to their
selling prices. The whole world knows
that there has been no real reductions
in many Of the raw products entering
into motor car construction, and that
skilled labor still commands a high
price.
Therefore. 1 can say with all SINGER
ity, the time to buy is right now. Not
next fortnight or next month It is be
cause 1 believe the public now realizes
this situation that I have every faith in
the success Of the spring show