Imperial Valley press., 1922-01-24
Imperial Ice Company Arrang.
ing for Important Affair
February 2SM
Capitalists and Newspaper Men
to Came and See Valley's
Activities
VieUs of Vegetable GrO,Uing
and Shipping for Use in
MOUie Shoes

The big new plants of the Imperial
Ice company will be formally dedicat-
ed with interesting ceremonies Feb
ruory 23th.
This announcement was made by
President A. B. West, who was down
from Riverside inspecting the progress
of the work and who has Just re-
turned home.
The big additions that are being
made to the company plants at FL
Centre, CaleXico and Brawley will by
the date set be completed and ready
for operation.
These enargements mean an in
crease in company's ice production of
100 per cent. Gigantic concrete sto.A
age rooms are under construction at
each Of the three plants. New pla-
chinery of the most modern type is
being put in place. When all is done
the ice company will be able to turn
out 600 tons of shipping and white
ice every twenty-four hours. 1t is
this equipment that will be dedicated
on the day Of the celebration.
The Days Program
The program as it is being ar
ranged, will bring a big delegation of
distinguished people into the valley.
There will be moneyed men of note
from Los Angeles, San Diego and
elsewhere. There will be prominent
fruit growers and ranchers from other
sections of the state. There will also
be a large number of newspaper men
who will send out reports to their
various journals.
1t is planned to make a tour of as
much of the valley as can be covered
in single day. This will take the
visitors to and through all three Of
the ice plants. 1t will alse give them
a view Of the big irrigation systeml
Of the valley and of the growing, pack.
ing and shipping of vegetables. 1t
will give the guests "once-over" Of
the valleys big activities.
Celebration at CaleXicO
The return will be made to Ca
lexico for the evening where forma
program will be given. This will be
in the mammoth storage room of the
addition to the ice plant. There will
be prominent speakers and luncheon.
The company will have a million
and half dollars invested in the pro-
duetion of ice when everything is fin
ished. One half of this represents
new construction now in progress. It's
product will be, for the most part, util-
ized for refrigerating vegetables in
packing and in cars for transporting
the vegetables to market. The white
ice will be for local domestic consump-
ton. The company has negotiated a
ten.year contract with the Pacific
Fruit company to fill its refrigerator
cars.
VIII Film the Nalley
A feature of the event will be the
filming of the activities of the valley
for movie purposes. Speaking of this
President West said: 81 have just
been authorized by my board of di-
rectors to have films made for adver
tising purposes. These will comprise
views of vegetable growing and pack
ing, taking the industry from plant
ing, through every phase Of cultiva-
ton and harvesting; then the packing
and loading. There will also be views
of ice making and applying it to the
preservation of the products. These
films will be used as widely as poss-
ible for the benefit of Imperial val
ley. A copy will be used by the Los
Angeles Chamber of Commerce in it's
display at Exposition park, where it |
will be seen by tens of thousands of |
winter visitors. You ask why our
company is doing this ?" continued Mr.. |
West; "well it is solely because of our
interest in development. q. We wish |
people to know what the wonderful /
resources of the valley are and how it |
is coming forward. Our interests are
identical with those of every other
property owner here. We want to see
the country develop. This done we
will take pot luck with the rest We
have no bonds or stocks to sell, what
ever. There is no scheme in it be-
yond the general good. To that end
we are ready to do our share"