The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1922-11-24
ADVERTISING FORUM
GIVES ENDORSEMENT
Committee Will Be Named
To Garry Out Plan
SPREAD LAST EVENING
Louis W. Burgess of Minneapo-
lis Gave An Address On
Advertising

With the intention Of sponsoring
th1 movement TO have the people of
Mankato get acquainted with their
own city, and with the people in it,
members of the Mankato Advertis-
ing Forum at a banquet meeting at
the Hotel Heinrich last night, au-
thoriZed the appointment of a COM
mittee to select a date and make
other arrangements for putting
across the idea some time in the
near future. 1t was the consensus OF
opinion of the members OF the Forum
last night that some method was
necessary to make the people of the
city become more acquainted with
the institutions and industries in
this city.
Louis W. Burgess of the Lamport
McDonold- company, and president
OF the Minneapolis Advertising club,
was the principal speaker at the
meeting last night. Following his
talk he answered questions of sew
eral of the members of the club re-
garding advertising methods most
successful.
MI Burgess told of a project about
10 be started by the Minneapolis Ad-
vertising club to advertise the state.
He explained that it was a com
munity idea" in which every city and
village of the state would be re-
Quested 10 participate. The gist of
the plan proposed, was for each
group of clubs in the various cities,
To appoint man to represent the
city as a member of a central COM
mittee" which was to control the ad-
Nertising of the state,
Spend Money At Home.
He stated that he was not in ia
yor Of spending great amount of
IGoney with papers outside of the
state. for the purpose of advertising
the state. as the facilities at present
in the state were inadequate TO han
die the vast number of-visitors which
enter the common wealth every year
and which was increasing greatly.
He explained that the Community
idea" was to advertise the state and
each locality to the visitor or tour
list after he had arrived inside the
limits of Minnesota.
Last summer, in ninety days
time, there were 168, 900 automobiles
entered our state. According to fig-
ures have obtained from a reliable
source, and these figures are the
minimum. these cars carried 672,480
people which is an average of four
persons to each automobile. These
statistics show that an average of
5000 was spent by each automobile
load. This means that during the
past summer, a half million people
visited our state, and spent approx
mately twenty FIVE million dollars. -
Sell Minnesota To Visitors.
The best plan for the people of
this state is to get as many people
as we can take care of in the state,
; and then spend our money on them
after they get here. showing them
the advantages of the state and the
immediate community in which they
are visiting" -.
The plan for organizing the state
body to control the advertising of
: the state, M. Burgess stated was to
have the business houses set aside a
part of their appropriation for ad-
vertising, to be turned over to the
central committee to put over the
state advertising plan
Mr.. Burgess also dwelt upon the
advertising fundamentals, chasing
the business as scientific. The mer-
chants banker, he said, was the man
who could tell him how much money
should be spent on advertising. Ad-
yertising must be put into two class
es, he said, consumer demand and
consumer acceptance. The demand
must be created for the consumer
and then his acceptance of the goods.
He advised against the small store
advertising a nationally advertised
goods, but said it would be better
for the small merchant to spend part
Of his advertising fund in the store
getting the good will" of his Gus
toners. ''E..
Get Acquainted Idea.
r. r. Hamilton referred to the
plans in Minneapolis for holding a
Get Acquainted With Minneapolis"
week and read an editorial from The
Mankato Daily Free Press in which
it was suggested that a similar fea-
ture would be good thing for Man
kato. He called on several members
to give their views of the matter.
j. E. Reynolds stated that in his
opinion there were a great many
citizens of the city who were unac-
quainted with the various industries
and institutions of the city. He de-
c1ared that 1t would be a good thins
for the people of the city to get oai
and visit the many places in the com
munity especially the. industrial
plants of the city. By getting Ia
know these places, he said, the peo-
pie would be more likely to buy
home products
The efforts of two men in the city
to get the people to become acquaint.
ed with their institutions was told
by C. r. Butler He stated that c
H. Cooper, president of the Mankatc
Teachers college had made severa
efforts TO get the people of the city
TO visit the school, but had not beer
very successful. G. M. Palmer, he
said, had repeatedly attempted to ge'
the citizens of the city 10 visit the
Hubbard Milling company, but thai