davidaulloa/AmericanStories huggingface dataset:
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04
HERE'S gI0RYOF
SLOGANADOPTED
FORSTUDEBAKER
Originated by Public and
Adopted by Motor
Dealers

Since the now famous slogan,
fsThis is Studebaker Year" was
originated by the public and adop-
ted by Studebaker officials, many
Explanations have been given, and
many influences cited, as being re.
| sponsible for it.
Prominent bankers and business
men have given credit to the or
gAni2ing ability Of President A.
r. Erskine and his sound financial
Judgment, Sales and advertising
Alexecutives have spoken Of Stude-
bakers records during an "otf-
year" in business as brilliant
stroke in merchandising by Vice
president II. A. Biggs. Owners
hays sounded the praises Of the
cars themselves jas designed and
produced under the direction OF
Vice President NJ. f. Wollering.
Because Of the fact that this
slogan has been perhaps the most
widely quoted in the history of
the automobile industry, with so
many factors being named as re-
sponstble and so many interpre-
tations being placed on the words
4rhisi Is a Studebaker Year." 1t Is
naturally Of interest to get Stude-
bakers own story direct from Off
cal sources.
THE slogan first gained circula-
lion when Studebaker jumped into
/ D Conspicuous place because Of its
lgfeat gains in the production and
sales Of cars. People began to
tails about. Studebaker, first be-
cause Of records being made, and,
secondly, because automobiles al.
ways strike a responsive chord as
atopic Of conversation.
Suddenly, one day somebody in
enthusiasm remarked that "This is
q Studehaker Year." Immediately
the slogan spread with surprising
Tapidity, until it seemed to be ma
tion.wide. Then it was that Studc-.
baker officials adopted it. This
story-this fact that the public
originated the now famous slogan
md fStudebaker adopted it-has
not until now become generally
known.
In Stakeholder circles, as we'll as
throughout the country, most cred
til given to the cars themselves,
the records they have made in
Performance, and the values they
represent-as if by way Of enact
Wing the celebrated saying by Emer-
3son: IF man write a better
hook, preach a better sermon, or
iake better mouse-trap than his
Reighbor, though he build his
louse in, the woods, the world will
tiake a beaten path to his door,"
And, now, what were the records
~ set the country talking and
Ehbing the words "This is a
Studebaker Year." on transconti-
dental trains, in homes, in all
fRblie places where people gath
cred 2?
Aside from the remarkable per-
Torrance in every day service in
owners hands, Studebaker cars
hung up new speed, endurance and
economy marks not only in the
United States, but virtually in
every other corner of the civilized
world, Prominent among these
were the establishing of the five
most important records on the Pa
cltic coast, the distinction OF being
first into the Yosemite Valley, first
10 climb Studley Hill, in the Adir-
pndaeks, as well as Mount Beacon,
Y 'in high" and the achieve
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04

interested in the automobile mar.
ket than heretofore, in the history
Of the motor car. The New York
and Chicago national automobile
shows gave evidence Of this fact.
New York drew record attend
anee; Chicago passed all preceding
marks. Neither produced the lar.
gcst selling show. on record, but
those manufacturers who offered
a product Of evident value found
business.
There Is one phase OF the situa-
ton, however, that the public In
general probably has not fully
realized. That is the fact that the
motor car manufacturer has prob.
ably gone faster and further in
the process Of det1ation than any
other: manufacturer.
The prices Of raw materials, Of
course have been substantially de-
flated, yet the cost Of labor is still
80 per cent higher than in 1914
and the cost Of living is go per
cent higher.
IN view OF TINS TACT, 1t IS worthy
of note that the majority Of motor
cars, value considered, are down
to a point close to or lower than
the 1914 prices.
Most Of the manufacturers in
the motor car business have made
substantial reduction and have
priced their product reasonably,
and it is altogether unlikely that
these manufacturers could profit
ably offer further reductions.
In fact, it would not be surpris-
ing If some few manufacturers
were forced to raise their prices
in order to safeguard their nor
NAL profit.
The buying public has always
been fair to the motor car indus
try and it Z is certain to realize
very shortly the extent to which
the motor car manufacturer has
gone in helping to bring prices as
well as business back to normally.
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04

carries tho heating clement con-
sists of a coil made of cromium
nickel wire and mineral wool which
is packed around this coil of
wire. The mineral wool is held in
place and protected by fine mesh
screen. The heating element is in
sulated from the retort with the
exception of one end. This is
grounded on the retort and the
other end is connected to the Their
mostatic switch on the intake man.
fold, and the switch in turn is
connected to the battery.
The thermostatic switch is op-
Grated by the carburetor choke
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04

ment of circling the Island of
Hawaii in record time. In South
Africa, Canada, New Zealand, Bel
GUM, Brazil and other parts Of the
world Studebaker cars also scored.
All of these records were, Of
course, spectacular, yet served
only to bring out more prominent
ly the stamina, economy and In
trinsic quality which owners from
experience knew existed in Stude-
baker cars.
Records in the production and
sales OF Studebaker cars were also
nothing short Of sensational, and
naturally followed in the wake of
the knowledge by the public that
the cars possessed the newest style
and equipment features, uniforms
ly high quality and truly excep-
tional value.
Now it has become known that
during 1921 Studebaker rose to the
enviable position of the worlds
largest manufacturers of six-cylin-
der cars. As if these were not
enough records, two more were
smashed. The sales of Ssudebaker
cars for the first nine months Of
1921 were IS per cent greater than
1920 and SO per cent greater than
1919 for corresponding periods.
The sales of the automobile indus
try as a whole, excluding Stude-
baker and Ford, were about 40 per
cent less than, 1920. No other
manufacturer Of standard automi-
biles showed an increase in bust
ness.
All of these records were estab-
lishcd in an "otf-year" in the au-
tomobile industry and business in
general. Small wonder, then, that
Studebaker and its accomplish
ments have been so widely dis
cussed and admired.
Yet these are not all the records
In addition to those established
nationally, there were countless
achievements locally. For instance,
figures compiled for the first nine
months of 1921 show that more
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04
button and consists Of a thermO

button and consists Of q thermo-
static strip Of metal. When the
carburetor choke is pulled out for
starting in moderate weather, the
Electro-Fog device does not func-
ton, but when the weather is very
cold the carburetor choke must be
pulled all the way out and then a
further pull is required to make
contact in the thermostatic switch
SO that the current from the bat
terry will flow through the thermo-
static switch and to the heating
element in the retort. A great
surge of current flows through this
device SO that in ten to fifteen Sec
CONTINUED on page nIne)
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04
Bad Accident

what caused the nght?"
Mrs. Jones ran down Mrs.
Smith,"
81 didn't know the Joneses had
a car"
you don't need car to run
down neighbor."
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04
BY \. i. coRDRAY, President,
Fairmont Automobile Association.
4 ~ q go

e.
The American business man will
content himself in 1922 with a de-
sire for normal business, satisfy.
ing and safe, with steady growth
and program Of sane expansion.
According to Governor Harding
Of the federal reserve board, whose
word on the subject should be
more reliable than any other
source Of similar information, the
pendulum has already swung to a
point indicating safer business,
more profitable business, this year
in almost every line Of commercial
endeavor. This tendency is seen
in the automobile trades as in
other pursuits,
The automobile manufacturer
realizes that competition is keener
than ever before; that there must
be no doubt about his product;
that the good car, correctly priced,
need have little fear Of q satiated
market; that conservative market
ing and expert fingers on the pulse
OF demand VIII eSLaDllbn CONNER
cial and passenger cars on a more
stable basis than they have ever
been before.
The automobile dealer is, of his
own wish, converted to a firmly
conservative business policy. He
knows that the day Of the tele-
phone order is gone for good,-for
the good Of all concerned. He is
in a frame Of mind amicabIe to
present-day conditions. He knows
that he must go after business.
He is aware that the offer Of real
service is u genuine sales need.
He is prepared to follow out these
dictates. On this basis his success
in 1922 is assured, provided the
car he Is promoting offers genuine
competition in its field. II.
The motoring public is more
critical, more careful in car selec-
ton, more insistent upon a quail
ity product, but also, more deeply
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04
EXHAUST HEATssC as

Fl Most car heaters nowadaye are
OF the exhaust type. Some afe cut
into the floor, others are designed
as foot rails, while Others are sep
arate attachments before tic rear
seat ~
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04
CARE SAVES TIRE. COST

The annual tire bill is more than
81 .00O,0O0,O000 but $100,0oO0,0O0 OF
this can be saved by caro-, says
tire expert. Eighty per cent Of the
material in a tire is perishable. De
terioratton can be checked by con-
slant attention.
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04
BEWARE REI0vENAToRsl

so.called battery, sreiagenatars''
DO restore a battery itrength :
for a while. But at the se$pense q
tho battery. They shorten tfie iife
Of the battery plates The best way!
Is recharging by electricity
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04

Twelve Beautiful Body Styles of The Highest Class Workmanship
THESE CARS WILL NOT SEEN
{
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-03-04
MOTOR Car Production In 1921


Automobiles registered in u approx 100000
Passenger. 100000
Motor trucks 100000 y
Cars and trucks owned by farmers .....-.. 100000
Passenger 2S5O0Oe
Motor trucks 10000
lons) 49,. 4s44ooOO
children en-. -.-..---.~. 10000
Motor buses IN operation 10000
Organized public motor express lines 1900
Cities having organized motor bus lines coo
Passengers carried annually by motor cars 60O000
Freight hauled annually by motor truck tons 1200000000
Cars and trucks l6SO0O0
Decrease from s20 production (per cent? i. "a
Cars 1535OOO
Trucks 14500O
Wholesale Of cars produced sl22s85OO0O
Decrease from 1920 wholesale value (per
cent? .......... Sc. go. AZ
Wholesale value OF motor produced 10000
Wholesale value OF motor trucks produced 134250000
Average wholesale price motor 1921 702
Average wholesale price motor car 1920 S9T
Average wholesale price motor truck 1921 s6S
Average wholesale price motor truck 1920 12iS
Motor factories in U. S. 105
Motor truck factories in U. S. l40
States in which factories are located 32
Employees engaged in and truck manufac-
ture ...... .... - 5o6VVU
Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1922-03-22
OFFICE OF COUNTY CLERK
Eagle River. Wis, March II. 1922.
B - E--.T0RS OF Wis COUNTY,:

h THE Er-guORS OF Villas COUNTY:
None. hereby given that Judicial Election is TO be
-.. savcTa. towns. wards. villages and election pre-
- rF County of Villas the 4th day of April, 1922
which t.. officers named below to be chosen The
G aljdates for each office TO be voted for, whose
.-- r1re been certified TO filed in this office, are
Che title Of the office and under the appropriate
designatOn, each in its proper column in the
-e Ballot. below.
Information To Voters
-5r following instructions given for the information
--.-.. af voters:
voter --on entering the polling place and giving his
s.ec, viii receive ballot from the ballot clerk
Cd have Endorsed thereon the initials of
Of .- clerks and other ballot can be used Upon re-
BIS ballot the voter must retire alone TO a booth
.-- and prepare the for voting. ballot clerk
inform Che the proper manner of marking
20 ar- e must not advise or indicate IN any manner
for.
%. F- should not be marked in any other
Oh a- Dee spoiled it be returned to the ballot
u. another in its stead but than
- u . shall. be issued 10 any voter. Five minutes
allowed .l booth TO mark ballot Unofficial ballots
cd assist the in marking his ballot can be
i- e booth and may be used TO copy from The
bee shown that any person can see how 1t
0s- sli by the voter.
att.1 marked Il should be folded so that the inside
-- F.. @ hrt that the printed Endorsements and sig
..s .e ballot clerks the outside may be SEEN Then
voter should pass of the booth compartment, give
name the Inspector in charge of the ballot box, hand
BIS .- be placed in the box, and pass out of the
E- who declares the presiding officer that he IS
@ cr that by reason of physical disability he Is
tr rEs his ballot have assistance of one or two
SIMON marking same. be chosen by the voter;
a declares that he Is totally blind. he may De assisted
' person chosen by him from among the legal voters OF
..E The presiding officer may administer an oath IN
-.e.-....- 70 such persons disability
.-a owing is a fac-simile of the official ballot
Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1922-03-22
Certificate of Nominations of Judicial Officers

State of the State of Wisconsin.
do hereby certify that the follow
ing are the names and descrip-
tiOns of candidates for Justice of
the Supreme Court, to be voted
for at the Judicial Election to be
held on the first Tuesday of April.
Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1922-03-22

A. ID. 1922. being the fourth day
of said month. as appears by the
nomination papers filed in this
office pursuant TO law, and that
such names must be placed on the
official ballot in the Assembly Dis
trict above mentioned in the ord
er here given:
Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1922-03-22


In testimony whereof / have
hereunto set my hand and affixed
my official seal. Done at the
court house in the village of Eagle
River, Wisconsin, this 18th day of
March. A. ID. 1922.
Mary Hong,
County Clerk.
Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1922-03-22
Sample
Official Ballot
For Judicial Election

. es cross CO in tn square at the right of the
s-. date for whom YOU desire TO vote, If 1t be there
... E that you wish TO vote for in the proper
Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1922-03-22

~ W...sr County of given in the petitions nomna-
s-s Justice of the Supreme Court for
whom nomination papers have
v Hons. county clerk Of been certified to me and entitled
--. Of Wis be voted for such election
as ~ Gritty that the together with designation of the
and office for which he is a candidate
.--. post and the order in which the names
- principle as Of the candidates will appear on
Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1922-03-22
Party or Principle rep
resented

hand and official of Madison day of
Inner s.
cetary of state
Vilas County news. [volume] (Eagle River, Vilas County, Wis.) 1896-1927, 1922-03-22

the official ballot.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18
IN FAMILY
DIE IN A FIRE
Mother Escapes, Walks
Half Mile Barefooted
to Get Aid

WIiEATIANn Myo., Feb IS
-Four members ~ "a family wcr"
hsrupd Goo death and ihc only sur-
Viviug member b. suffering from
exposure as result % q fire which
destroyed tho home ~ l. 4. Dove.
nt,o- hnlf miic from HnrtVitlo June
tlnu 90 miles north Of hero. Inst
night The dead r D. a. Dove.
90. section fory rinp FOR the Bur-
lunfor railroad aud hl4 children.
brFil Dove -e Mabel Dove 10.
ui Dleuu Dove 11 Mrs Dove wla
'ue Only ONE fo escape and walked
hnlf 90 milo In her night ciothinr.
h1r"lort.l to tho home of ulyll
N.ller 90 llffru ncighhora ns rhp
rTusiy.
THE Dove fumily came fn Hart.
FIlir Junction sis years ago irlul
MuIrvli. SO Another dIirh-
'ar .urrIVra Nre Euri can u'
flHrfuIll, Junction
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18
BANKERS MADE
FARMERS BEAR WAR
COSTS, HE SAYS
B. c. Marsh Charges
Conspiracy in Price
Dehation

CHICAGO. Fob iS-The none
powers ~ this country manipulai-
go hy the International investment
fuuNrrs dacrcod that the farmers
should Dc made to bear the hrunt
81 tho whr costs. nenla min J..
Marsh. managing director or the
FlrmcrH national cCunsii told
memhers 81 that hodx Ia s~easion
hore today.
During the past three years."
he suid. farmers have lost S2O,-l
10000 400 through defintiou IN
prices which they received for
their farm crops and through the
Iura0 losing of NOR guEes ami hiEhl
fralrn rates The International
lrtD ment Bankers Debated prices
ir Drier thai the loans which thesel
Dis financial Interests mad. 10 the
government ont 81 their scandnious
WA profits might Dee doubled In
.alue ,hrourh shrinking the dollar
90 ohc-h1lf ui its value when they
loaned % She government.
The profltcors - America
Jointly obtained" he said. "12s0,-
0nn net rfoft for every Americana
lns who lost hia lie during thcI
works war"
The bright spot In our NATIONAL
condition today" he said in con-l
clIslcn "la the fact that "a groupl
OF fearless senators ard congress q
men from agricultural fiatcs have
thrown down the challpnEc 10 the
control Of our government. arti-
culture commerce and induHry.I
COS well ns uf banking and Uedii.
hf Americas privileged mouopo-|
lists.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18
Home Builders Show
Planned for Marcf

The Home Builders oxpo~ition|
viii Dee held In Albuquerque on
March i6 Il and Is. IL was de-
oIdcd az "a meeting OF the realtors
held Hr the Chamber OF Commerce
Ilaf nigh. 3D. Is o. sellers has
been selected ns chairman Of the
.HtImIttr, Geo make arrangements
a. tho exhibitions
The armory hall has already
.H.u engaged Dos the realtors FOR
fHs lH.r The booths will De =et
.H and contractors carpenters.
H.H I.r- 100 home nuliI,r- supplies
w"H 900 have rVhlhlta Tho central
idea uf tEr exposition will be 90
impress everyone with tho poszl-
hIIIty and ~deslrahIlity 90 having
uwn home.
There VIII De lectures on homo
%ppl1unIrg and huIldiuE during the
exposition. and "a number OF fvn-
iurcs Tor entertainment arg also
being planned
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18

FOR NENI- luf1rntshrd apartment
Chsrp CAL Mckinley Land q Lum.
Der Co Telephone 100
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18
Children Crowd to
See Buster & Tige

Approximately o. thousand chill
l.Du W"f. turned away al the
ry-tal thvItvr yesterday after-l
noon and were unable 20 enioyl
ftr free Entertainments given hyl
Buster Uruwu and hlH famous dogl
IlEe Every seat In the theatcrl
was taken long before the show
started and b. was Impossible tol
admit GIl According 90 RuH'er'sl
manager ME J. II Ehuic. thel
show always draws heavily and id
extremely popular with the peoi
uIU especially the children. IN that
l.f rrauf cities. Seldom. howevcrl
urr The crowds better behaved ID
N''fsr handled Than She one yes I
torltE az the Crystal The fred
sul rrtuinmunt was given Tor thd
purpose OF acquaintinF the publid
with the merits OF Buster Brow
ahooe.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18

FOR RkAT-TWu rnoms and slccping
porch. for hsht housskeeping gG
South Third Phone as2 o.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18
Fails to Force
Wife TO Take Poison:
Takes Il Himself

CHICAGO Fob -Joscuh
Wackcrmau tried FOR 90 miuutgs
Yesterday 10 force Die wife 90
take poison according go the poo
lice. and falling took thf poison
himself and died Uis two Grill
dron. Josephine. @. md pntck.
we're IN tho room whcre the
struggle toos place
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18
DEATHS

GEpRGE-fuuerol services FOR
Mrs Mary a George will be- hold
sunday afternoon az Strun0
Iiruthfrf' chapel Rev Hugh
Cuupov 90 the Presbyterian church
officiating Tho body viii be
shipped fn Gallup. n NJ. sunday
night Hor brother. John Woltur.
viii accompan, uor
LoNMEE u s Lormor dtod az
hi- rooms Hn fust Central avenue
iuaf uiEht Tits hum, WINS in
Amarillo. Texas hls wIfa b. on
tho Wav to NlhuUuerlu, The
body was taken Co strong nroth-
rrs m|rrtuurN pending hrr arrival
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18

FOR RENT-ofAce Rooms
FOR RKNr-Ofhce room. state Hotel
Hath " Central Ave
Scratch pads, 10 cents pound at
The Evening Herald
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18

Buquerque Nurseries Get cat
d. BOY 2l6. Albnluerque. n. ~.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18

ID TRADE-2f0 acres, 6s miles east Of
colorado springs Value. e25 acre
acres siofr 20 i.AiNra Cainradoi Fesa
|ef rights. Naius $50 per aere VIII
. merchandise or Eaud Income PROC.
l. Address q. r. W cart Herald.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18

-sthAL NOTICE
No nrI1
STATE uF NEW MfNfGn.
nHutf ~ HerltHHa
iu tnt histflrf Court.
~iatr 20 View e1ie. r'aIuHN
NunfefuuH Trfaf CtmrauF defendant
20 Whom Or NAV Cansern.
Notice H hrrrfH given that tts under
" rrH fer ta-ir- Hi.s t- lrts,
herein vI rHpit fn tbs hiotr s%rfiiir.
HHrf fHr r order HrprUtrE snwr ard
IHDharaiue receiver at Albuquerque 40
tHN u.rHtA Boo nr Veterinary 90 l0.1
nr So HHU thereafter 90 said application
ran hr l.fri AM. orc hafIne reason
il Druust .lId Huulirafi0u should Iupsar
ai raid time aud place
HAIRY o. OWEN
Receiver
W .IIL.a.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18
R Q zAPr q co.

We hny. sell. exchange. rent. real -
tate. large or small. In ali paris u Al.
huduerque II " our aim 10 commune
thc growth 81 our husiaess By service
and the most upright ~dealinss" TAT
meut aud savings account $40 per
month viii 80 you one Como in or
phon7 about them nov We are general
agents.
rhon, GO sseond and cold Ave
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18
AND RANCHES

|N1ED To hoaT from owner y good
|Ihsk for sale state cash price FOL
|lcniars. u D Bush. Minneapolis
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-02-18

fuk kENr-lhrFe front room we'll
furnished in desirable part ~ town
.ss.e.-hl. r.H' fte Wet Ti!eF-s Ave
fuR KkNT-Tso. room furnished apart.
mont hot Hnd cold water steam heat
light and phone free. a2t south B'wAy