The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1922-12-28
rAPrrAL1zING co.oPERATIoN

vice between Waukegan and henosna Dy Vie
Chicago, North Shore and Milwaukee Electric
Railway Company was just another example OF
the manner in which this company IS capitailz-
ing cooperation.
Men who do big business are rapidly recog-
MIXING that to capitalize cooperation and TO
make good viii the biggest item of the invest
ment account is the surest way to successful
handling of any business:
This co-operation on the part Of the North
Shore is just another showing of the broad
vision which has been evident in every opera
ton in connection with the building and Operat-
ing Of this line. People are inclined to say that
the North Shore usually gets favorable pub
lefty" Possibly the North Shore is entitled to
this kind of publicity. The broad vision OF the
men who handle the affairs of the company
does not leave the gates open to criticism. Its
policy of anticipating needs rather than wait
ing for the people who patronize it to demand
necessities is one of the big things which have
contributed most largely to the success OF this
company in it's business ventures. With WIS.,
ion keeping just little ahead Of the rest OF US,
it goes out and looks for chance to improve
and counts the cost afterward.
Building a business on SERVICE this COM
pany has found that it is easy to build 1t
learned long time ago that cooperation does
not build one-track railway, but that this CO.
operation with the people served always paVes
the way for serving itself. To sum it up in a,
trfte phrase, the North Shore people have found
the most approved way to be selfish. Service to
others usually results in profit to self, and the
greater this service is developed, the greater
the profit to the man or the company developing
it, The North Shore has been an unusual ex-
ample of just this kind Of reasoning. 1t is
properly prosperous because it has paved its
way to prosperity on service to the people. 1t
isn't giving things away. 1t makes no claim to
philanthropy, but the men behind it seek to be
good business men and to do the things they
must do in the best possible way.
One can not consider this vision of the North
Shore without going back to beginnings. It's
fair to recall the days when A. c, Frost and
John Scott and that old man Clark walked over
the right of way Of this line and figured out its
future Frost had the big vision, and he is emit
tied to lot of credit Financial difficulties may
not have made it possible for him to carry out
his vision to it's full fruition but he went as far
as he could. He took his losses like good sport
and got out of the way of other men who could
provide more money. He wanted to see his Wis
with high crimes and misdemeanors, but when
it was sifted down to the last analysis his only
fault was found to be the fault of extended Wis
ION,
Possibly he is following q new and wider WIS.,
ion somewhere now, and 1t Is pretty certain
that some future win bring justification for it,
The North Shore believes in building UP It's
business by building up the territory which 1t
serves, 1t is properly promoter of that dis
trict in which it operates, 1t knows that adver-
Using Of the industries and the natural advan-
tages Of that district means the attraction of
people who will travel on it's lines and contrib
ute to its profits, It does this promotion in the
big way with the understanding that 1t Is part
OF its contribution to the general development
of a district which it serves and serves we'll 1t
does not fear the development of the territory
for rival company, but takes its chance to get
full share Of the business by rendering full
share of service,
If Kenosha and Wisconsin will lust get be-
hind these big movements of the North Shore
to bring the world closer to Wisconsin it is GER
tain that all the business of the state will be
helped in measure the same as the business of
the company,
The interesting thing about the North Shore
organization is that it is an organization with
vision and an organization unselfish as to how
this vision is used. It's the development of the
great forward-moving policy of each for all and
Ill for each.