Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-08-06

crowded pictures kick each other along
| too fast. Many good ones don't get
the play theI deserve. And the pro-
| Queer and the distributor don't bear
this loss alone; the exhibitor pays it,
must pay it. in higher rentals for what
he does play"
With regard TO shortage of fea-
lures" says l.. w. Boynton. editor of
Exhibitor Trade Review, "it is my be-
lief that there is aways a shortage of
first class features. The present cur
tailment in production. however, does
not necessarily mean that the shortage
in the coming season will be any great
er than usual. On the other hand, it
will probably be less. because the pro-
Queer today is making a more strenu-
Gus effort than ever before to give the
exhibitor pictures of the highest box
office type.
1T does not necessarily follow that
because production has been curtailed
there will be a demand that cannot be
suitably filled. The point is not guam
tity of pictures, but quality. l see NJ
reason to believe that the supply will
be so short that any theater will have
to close for the want of a picture show.
What the exhibitor is after is box
office pictures. Give him those-in
consistent measure-and he will solve
the question of longer runs naturally
and without any great difficulty"
Exit the Sharpshooters
Jack Alicoat, of the Film Daily, says:
production for the past nine months
has been at low ebb. This condition
is not without its beneficial results as
it has brought q market of overproduc-
ton back to normal, decreased produc-
ton costs all along the line and weeded
out a lot of sharpshooting producing
elements that were no more than
leeches to the industry. Production is
under way again with all of the prom
inent producers. which should mean an
ample amount of product for the com
ing season. With the vast amount of
foreign product to draw from in case
of emergency, I cannot see q shortage
of product for this fall and winter"
Martin J. Quigley, publisher of. Ex-
hibitors Herald, sums up the cinema
situation as follows:
The nation is just emerging from
what has really been a quiet panic,
gnawing at the nations prosperity for
more thar two years. The end of the
panic period has been reached. Gen
eral industries are awakening out of
the depression mat neiu them practl-
cally inert during this panic period.
The public's purse is fattening. 1t is
getting back in its normal stride. When
this summer is at an end, every indus
try must look to itself and not to
conditions for an explanation if the
return of prosperity has not been won.
Putting aside the internal problems
which this industry must solve, there |
is nothing wanting in the prospect to |
afford grounds for enthusiastic and
substantial confidence.
I'VE believe that such questions as
the possible shortage of features, the
ascendency of either the special or the
subject and other similar items
are of no more than passing conse-
quence. This industry, from it's very
is a flexible machine: it must
keep in step with public opinion and
trade requirements. and, if its internal
recognition has been effective. if it
learns the lessons of the modern bust
ness world and if it does not forget
what the panic period has taught, there
is nothing to be feared"