The Caldwell tribune., 1922-02-03
every ONE Wants
MONEYS WORTH
Natural Desire Is Not to Get the
Worst Of Any Business
! Transaction.
Cheapest NOT ALWAYS BEST
Person Who Buys From Catalogue
House Sees Only the Pvice and
Foraets That Value 10 Thing
That Counts.
Copyright.l

(Copyrightl
When you spend your money you
naturally want to get all you can in
return. No one can criticize you for
having that desire. Only those who
are commonly referred to as having
"more money than sense" throw their
money away. AL others are careful to
see that they do not get the worst OF
any bargain. But. one has to be able
to look farther than the end Of his
nose If he is to be sure that he Is get
ting the most that he can get for his
money.
That is the defense of the man who
buys from the mail order house instead
Of patronizing the merchants in his
own town. He says he can get more
for his money when he buys from the
mail order man than when he spends
his money at home. But in arriving
at that conclusion he certainly has not
been able to look further than the end
Of his nose.
In most cases the man who buys
goods from a mail order house does
SO because he thinks he Is getting the
goods for less money than he would
have to pay for them at the store in
his own town. He thinks he Is look
ing out for No. and he says it is
not >his fault If the merchant in his
town cannot make any money and Is
forced to go out of business. He over
looks the fact that he is likely to be
as hard hit as anyone else when that
merchant closes his doors but. leav-
ing that probability out Of considera-
ton, the chances are about 10 to that
the buyer has really lost money on his
deal with the mail order man.
| Price Not Only Consideration.
If buying an article of any kind,
whether it be house and lot or pa
per of pins, the price is not the only
thing to be considered by any means.
, You are not in the habit Of going into
q store when you want to buy suit OF
, clothes and saying to the storekeeper
"Give me the cheapest suit Of clothes
: you have in the house." You want the
e best suit Of clothes you can get for the
e price you pay for 1t, but you dom
usually want the cheapest thing yor
can find.
A man may delude himself into be
o lieving that when he buys suit Of
q clothes from a mail order house fol
y $40 he is saving money, but what II
e there to justify him In such belief
e The mere fact that he is getting sui
It for $40 does not mean that he is saw
K ing money. The chances are that l
& he should go to the man who runs tn
Il clothing store In his own town ant
i, ask for it he could get suit of clothe
t. for $40 and the chances are also tina
it would be Just as good If not bel
IL ter bargain than the suit which b
If could get from the mail order hous
j. for the same sum. 1t is not the pric
r he paws that shows whether he is gel
ir ting a bargain or not. It is the qua
N ity of goods that he gets for his none
If that counts.
Can UnderseIi Mail Order House.
The home merchant can sell 9
"a cheaply as the mail order man If b
~ ~ sells as cheap goods as the mail ordt
"A man sells. His expenses are not
heavy as those of the mail order maj
- He pays less rent in proportion
=. ~ the business he does, his taxes are lei
an In proportion to the capital investe
90 His advertising bills are less this
an those Of the mail order man in propo
- ton to the volume Of his sales. Z
o. can undersell the mail order man al
~ day in the year If he wishes to 81
ss only goods Of the same quality al
re style Of those sold by the mall ord
a. man, but he doesn't do this because
,ts knows that the majority Of the peop
In his town do not wart that quail
and style of goods. Therefore he kee
he in stock goods of all qualities and
not prices. He has the $40 suit for t
is man who thinks that he can get mo
"a for his money by buying suit at tn
al. price than he can by buying a bett
md one for $40. but he tells the custom
,ph lust whs. he Is buying.
the The next time you think about b'
der ing something from mail order hou
ac- II you ever do think of such a thil
ses GO first to your home merchant a
ats. ask to see the article which you
My thinking Of buying.
and Ready to Compare Prices.
ior Your home merchant Is busin
ins man. He gets The best values he
for his money.when he buys goods, o
an. . he does not expect his customers
.ea. do anything else. All that he asks,
'.h return for the favors he does his c
l'su u toners and the things he does for
'vu w good of his community is that he
non M given an opportunity to meet the
".,s '.. sidious competition of the mail or
:. =. house. He is perfectly willing to h
. tar ~ his n--:ces ana his values compared
AZ. those of the mail order house, but
= ~ ns has a Just complaint when he Is
!. ~ given q chance to make this comp
|, an son.
the II all buyers would take the value
hso. well as the price Of the article t