davidaulloa/AmericanStories huggingface dataset:
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30

y. N. v A. Boys See How Ice Cream
Is Made and Then Are Treated to
Some,

Twcnty-four members of the Older
Boys Department Of the Y. NJ. c. A.
on Saturday afternoon visited the
plant of the Sharpless- Hendler Ice
Cream Company, at Twenty-sixth and
Market streets and We're taken on a
tour 81 inspection of the entire place
by officials OF the company. They
were shown how ice cream is made
from the beginning of the operation
until the finished product is turned
In the process. When they had COM
pleted their tour they were each pre-
scented with a Yukon DANTE. Be
cause Of the storm having blocked
trolley service the boys had to walk
home but apparently did not mind
this.
l.. Manuel Hendler, treasurer and
local manager Of the company has
offered three prizes TO the boys for
essays on the making of ice cream and
what they saw at the nlant. Two
gallons Of ice cream will be given as
the first prize: one and a half gall
Ions for the second prize and one
gallon for the third prize.
The essays must be handed to Sec
rotary Ballantine in charge Of the
boys work division and probably will
bee Judged by teachers from the High
School.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
DEPICTS HORROR Of
MOVIE COLLAPSE
Congressman SmethWick Says
He Lived a Year" Under
tho Wreckage.

Washington, Jan 30.--An avalanche
Of broken plnster, bricks. snow, rpllnt-
cred wood and twisted steel beams
catapultng upon the audience while
the orchestra played and a comedy
film was ground out. Is the description
Of the Knickerbocker Theatre disaHt-
err given yesterday By Representative
John II. SmithwIck Of Pensacola. Fla.
lie was in the balcony Of the theatre
when the roof collapsed under its
weight Of snow and escaped unaided--
just how he cannot recail---with more
or lees serious hurts.
THE orchestra was playing beaufi-
full music and a comic Aim was run
ming. said Mr.. smitbwick. lying In his
bed. bandaged and with his face and
hands covered with cuts. Suddenly
there was sharp crack. / looked up
and saw q great fssure running across
the ceiling. II was right over my head
instantly realized what was happen
ing. The plaster began TO fall. drop
ping down in large and small chunks
all over the theatre, It seemed to me
While I was looking up great piece
right over my head started 10 fall.
ducked, crouching Involuntary
suppose. down between the seats. TIL,
| piece struck the seat right where
had been sitting. The force wa. broker
! by the seat. but ii pinned me dowr
where ] was crouching.
'The noise was awful. r. was
great, tremendous roar. II was sirnpl,
indescriable. ! never can forget t.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30

and tho road was still cioggsd With
drifts last night, notwfthatandinG two
and three engines and 4 shift Of three
craws had endeavored to relieve tho
Altuation. Passengers coming here
from both, north and south for sta
lions on the Cambridge 4 Scaford
road, were compelled to remain here
and. seek hotel accommodations. About
nifty OF these people are now quarter
I'd at the Hotel Sussex.
The townpcople began to dig them
selves out Of the drifts yesterday
morning. and In the afternoon a 20
mule snow plow. operated by tho peo-
pie Of Concord, Ave miles distant, was
run up and down some OF the most
used streets. This has relieved tho
situation to SONG extent. but there are
still many places not opened and It
ID said It Will be several days before
they are 1t for travel. This snow
team also opened up the road from
| Seaford to Concord. besides opening
the roads to coal cars lying on the
ridings and to the SeAford fire engine
house and streets adjacent thereto
These people did noble work and the
citizens of this town congratulated
them for the good they had done.
The town began. this morning, te
recover from the avalanche OF snow
and business OF all kinds was, agar
In operation.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
AUTO VEHICLES STUCK
ON LINCOLN HIGHWAY

Newark, Jan. S0.-Newark and
vicinity started to dig out Immediately
after the storm abated yesterday but
probably be the last of the week be-
fore the county roads are opened UP
as there are drifts In them high
enough to cover automobile trucks.
When the storm ended, yesterday
morning, both Main street and Depot
Road. the two most important
throughfares of the town We're unpas-
sable and there had been no traffic
over them SINCE early Saturday night
These streets would probably have
been closed most of the day but for
the fact that the Fader Motor Co
sent out Ford Tractor and opened
them up as far as possible. This al
lowed the buses TO get through to
the Pennsylvania Railroad station
There were drifts. however, in East
Newark that even the tractor could
not get through.
Until late this morning there had
not been an automobile or traffic OF
any kind through from Wilmington Il
Newark since about 4 o'clock Satur'
day afternoon and the same was tru'
/ from Newark 10 Elkton. One of th'
buses of the Stiltz line Of Newark
wss the last motor vehicle 20 ge
through. This bus left Newark at
o'clock and arrived in Wilmington
about O'Clock. Another Stiltz bu
left Wilmington about 4 o'clock bu
after getting as far as Marshalltoi
had to turn around and return Z
Wilmington and both busses remained
there until today.
There were probably a hundred
automobiles and trucks stalled in tn
snow on the Lincoln Highway be
tween Wilmington and Newark: be
tween Newark and Middletown; New
ark and Elkton and on the New Lon
don and Telegraph roads. In some in
stances the snow had drifted 10 suci
an extent that large trucks were com
pletely covered and could not be foun'
yesterday. Except in few instance
no attempt was made to dig them ou
until this morning.
The bus line continued its trips fron
Newark to the Pennsylvania station
to meet trains until Saturday evening
The last bus after meeting trail
left the station at O'Clock Saturda
night and II took this motor two hour
to reach Newark, distance OF bu
one mile.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
TALKS ON NEWSPAPER ADVERTISING
BY Truman A. De Wees, Buffalo, N. Y.

opium traffic and against the
spread of contagious diseases
through non-observance Of health
laws.
The American people like cam
dor and honesty of statement.
They would rather see a corpora
ton present its side of a co n
troversy frankly and honestly
over its own signature in the adj
vertlslng columns of the news
paper than to have it try to in
.fuence legislators or the edi-
torial conduct of newspapers.
When Mr.. Newberry decided
to run for the nomination
for United States Senator from
up Michigan he found he was
against the best advertised man
I'm America. M. Ford has spent
millions of dollars advertising
himself and he has also received
millions of dollars worth OF free
advertising. How can | make
myself as we'll known in Michi-
gan as Henry Ford?" was the
question that presented itself to
Mr.. Newberry. Being a rich
man he naturally said or the
managers of his campaign said
We will advertise" And so he
went to it. All sorts of advertis-
ing methods were used to make
him better known to the voters of
/ Michigan, but as he wanted to
reach the women as we'll as the
men Of Michigan, he naturally
made extensive use Of news
papers.
| | am not concerned about the
Question brought up in the Sen
ate as to Whether he knew how
much money was spent in adj
Ivertlslng, or just how much was
spent. These are questions fol
the politicians to Wrangle over
1 The thing we are interested lr
is the fact that in order to put
himself across to the voters ii
! competition with THE best ad
Evertlsed man in America he
Tor his managers had to invesf
lin publicity on a large scale.
/ Whether man wants to sci
himself. orr his product, he vii
naturally want to reach the great
est possible number of readers il
each particular locality. Thi.
can only be done through tht
Idally newspapers.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
FIRES THREATEN SNOW
BOUND PENN'S GROVE
Trolley Service Blocked, Streets
impossible, Fire Engines
Stick in Drifts.

PENIS Grove. n. j.. Jan. &c.
Sweeping across the Delaware River
from midnight Friday until late
yesterday morning severe wind and
snow storm struck this town with
fun force blocking trolley and street
traffic, tying up ferry service and de-
laying the trains.
About O'Clock Saturday afternoon
all attempts TO continue trolley traffic
ceased, three cars being abandoned
on West Main street between Union
Corner and the wharf. The ferryboat
Arctic made its last trip at o'clock,
tying up at the Wilmington wharf
and not resuming it's schedule until
yesterday shortly before noon. Several
venturesome autoists were stuck on
the streets while pedestrians were
scarcely able to make their way
through the storm.
I Much excitement was caused when
| two fires broke out during the night.
About o'clock a blaze was discovered
in the boilerroom of the Peoples Ma
/ tional Bank at the corner of Broad
and Main streets. The big American
LaFrance fire engine was able to
plough its way through the drifts to
the bank about a square away and
played streams on the blaze until II
was extinguished. Asa Justice, cashier
of the bank said the origin of the fire
was unknown and the loss was slight
About two hours later an alarm was
sent in because of a blaze in Taylor's
greenhouses on Justice street neal
sEast Main about six blocks from thu
frehouse. The big fire engine this
time was stuck In a snow drift about
two squares from the scene OF the
fire and the firemen formed bucket
brigades to extinguish the fire.
! Members of the Liberty Fire Com
pany drove the apparatus through tn,
streets yesterday afternoon to make
them passable and where the snow
was too deep quickly formed SNOW
shoveling gangs.
Forty men were put ". work this
4 morning cleaning the trolley TRACKS
Service from Salem Will probably no
be resumed until tomorrow mornins
officials Of the Penn's Grove-Salen
Traction Company announced yester
iday as deep drifts cover the tracks
along Shell Road. About o'clock las
night the tracks were cleared from
Pennsville to Salem. Schools in Car
ney's Point and Deepwater will b.
closed today and probably tomorrow.
, Two engines were required to brin.
in the train due here from Carndei
at 1928 Saturday evening. The mid
night train however was able to breal
through the drifts although arrivinI
here an hour behind scheduled time
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
STRANDED MEN SAVED
~ BREECHES AuOY

l.~ws~. Jan. So.--Four men, adrift In
the cpen ~ on the barge Tuckhoe
aimee IL 4 m. Saturday. were rescued
yesterday afternoon by means OF the
brooches buoy when tho barge strand
I'd three miles eouth OF Indian river.
They werc taken OF by the Indian
River and Bethany Beach Coast Guard
crcws.
Tho shipwrccked mon suffered Sc
verely from tho intense cold but aside
from frostbitcs they are little the
worse for their experience. They are
bcinK cared Tor AZ the Bethany Beach
Station.
Tho Tuckhoc. with tho barge Tren-
ton. In hallaSt from Providence "a
Philadelphia. broke away from the tug
Getty sburg during the storm Saturday
on Atlantic City Dropping both
anchors. the Tuckhoe rode the gale
until early yesterday when the anchor
chains parted. The four members OF
the crew then tried to make the Della
ware breakwatcr but they were car
ried south and wen. aground at
o'clock in the afternoon.
The whereabouts OF the other barge
~ unknown.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
AUTO TRUCKS HELD
. ON LINCOLN. HIGHWAY
Snow Shut OFF Travel at New.
ark and All Over the Sus-
rounding Country.

Special Correspondence Every Evening.
Saturday afternoon number Of
farmers who had attended the WILL
vicinity m their return home in auto
mobiles, when their machines stalled
and they had to abandon them. In
several instances the farmers tele-
phoncd from Newark to their homes
for horses and finished tho trip on
horse back.
On New London road there are some
especially large, drifts. One large
truck was stalled and abandoned near
morning snow drift entirely covered
the truck. Forrest w. Lovett. rep
resenting the county, had n gang OF
men Mt work on New London road
yesterday afternoon, and more were
put to work this morning on othe,
roads to open them up. Fortunatel,
there was little trouble with the tele-
phone service.
1t is hardly likely that the Lincolr
ton will be opened UP for traffic be
fore tomorrow. as there are many high
drifts that Will have TO be dut
through. A short distance east o
Roseville there, Is n drift said to b.
about 20 feet high that entirely block
the road, Early Saturday Afternoon
busses and other machines that go
through had to in some instances, X
| through fields.
Saturday afternoon four universit,
students, all members of the Sigmi
Phi Epsilon Fraternity, took an eight
mile hike through the storm and wer
nearly exhausted when they returned
FIVE hours later. Those in the part
were. II. Heath CARL, John +. Chal
lenger. Charles ID. Spaid and Ralph I
France. They left the frat" house a
l O'Clock Saturday afternoon an
walked out Depot Road to Cooch'
Bridge then followed a road TO tn
top of Iron Hill and returned by tn
same route. Ii is distance OF abou
eight miles there and back and the
We're Ave hours making the trip al
irving home at 6 o'clock. They foun
II intensely cold on Iron Hin. Car
had icicles hanging from his ear
when ne reached the frat" house an
all were nearly exhausted.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
SAY 1T IN ADVERTISING.

If you want to get anything
across to the masses there is
only one logical medium through
which it can be done effectively,
and that is the daily newspaper.
This does not refer to the mes
sage of manufacturers and mer-
chants alone-it refers to the
message of politicians and public
service corporations-in fact to
any one who wants to educate
public opinion.
Public opinion is no longer
formed by the editorial page. In
talking to the publishers of New
York the other day Governor
| Miller said that he did not know
to what extent the editorial page
influences public opinion, but il
is through the news columns and
the advertising columns that
the minds OF the people are made
up without their knowing what
| influences them.
If the telephone companie:
and transportation companies
want to place their problem:
squarely and honestly before The
people they use the advertising
columns Of the newspaper. Or
one page of a New York paper
there recently appeared three
1 large advertisements Which Were
. appeals to the public on matter,
/ of current interest and did no
represent an effort to sell an,
commodity. Two of these adj
vertisements were the statement
of milk companies presenting thei
] side of the strike that was thel
/ in force in New York. Tn
other was a sworn statement from
an officer of an automobile com
i pany dealing with the facts o
j its recent organization.
4 If those who sincerely bellev
in the eighteenth amendmen
and in the enforcement of tn
!, Volstead Act would organize al
! advertising campaign, properl,
! financed, with which to educat
the public and to refute many 0
| the silly lies that are circulate,
! regarding the non-observance c
! this law. there IS no question
!. that public sentiment would 500,
be solidified against the saloo
. just as it was solicited against tn
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30

Goldberg Urges Local Jews 10 Aid
Zionist Movement.

The tendency Of the younger gem
Grafton OF Jews, TO depart from the
traditions OF their fathers, and the
need Of national home for the Jews,
were the outstanding points in an
Interesting lecture by Abe Goldberg.
member OF the executive committee
OF the National Zionist Organization
OF America, In the Majestic theatre
last night. The speaker also cmpha-
sized the need OF securing a home in
Palestine for the Jews In Europe and
| Western Asia, who are in dire straits
| Louis Topkis chairman Of the local
organization presided. Applications
for membership were solicited. Mem.
bership for the year liz IS. including
subscriptions TO "Yiddish Folk" and
the New Palestine" publication.
dealing with the Zionist movement.
| Rabbi Moses Barroway OF Tempt,
Beth Emeth, also made n short ad
dress. setting forth the importance o
the Zionist organization, and urgini
its hearty support. On account of tn
storm, members Of the PHILADELPHIA
Harmonic Society who were to give ,
concert, were unable to appear.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
DEATHS.

uoprniN In this city on January 2s
1929 Jeanette q eift ~ John Godfrey
And dsushier ~ the late Jacob y and
Emma Y norscy, IN her s2nd wear
Relatives friends ana memhers Of Naomi
Lode Daughters ~ Roheksh. arc invited
W s'tend The funeral ser vices al her late
residence. sln1 West street. on " ednes.
IA, sft0fnrnnt February ! at 30 O'Clock
inl.fment III iiVerYirs crnctrry
NiiISpN IN this city, on January %
tp12 RAYMOND. infant son OF Leon and
'siss Nelson, ln~r Reynolds
FUNERAL ffuW the parents residence ncai
Insrlin on Tuesday afternoon Januar,
Al ~ lao q clock. intrrment private
rNl.r IN ihis city on January 2s. 1922
MARY \ W Widow OF Isaac q. Pyle
i,uo noure q the funeral viii be- given.
MOMENTS In this city on January ~
ln9g. rlgu, Roberts asod ~ wears
hcAiiN v1'id friends are invited 90 az
TENT tie funeral services 81 her las. resi-
urutr, itu1 Jackson street ON Monda,
evening January 90 az : o'clock In.
urn"ns at Delta, Pa, on Medncsda,
afternoon February D.
tAl1stN on Marsh Road near Grubh',
Aurnrt, llrlt January ~, 1922, CARR,
~ vim. of Charles y fellcy and deush
trf ~ Humphrey NJ and the late ~arsl
" Hnin. IN her aath year
hulsuNes and friends ara invited 90 at
irui The funrfnl nom her late residence
Nsrsh Road on Thursday afternoon
lahfVafN az J clock Funeral service,
ih lefhrl NJ n Church al O'Clock In
'rfmcni in 'ir'hrl cemetery AUTOMOBILES
Nusd. HOLLY oak Del. at - O'Clock.
Additional death notices received too LAT.
ftf hts column ~ M i, found ON fluMnr,n
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30

I'm the midst OF the rearing wrrs
shrieks ana cries Of women and chn~
drcn and 4 few shouts OF men. There
ware cries Tor help, groans and, "orss
OF ali. the moAnA OF those In terrible
pain. II WA awful can't describe *
/ see II all the tirne--tbrse chDdren
and men ana women GYM" A
grooming there.
There were only few of ~ In tbs
balcony. Luckily there weren't moreS
The balcony gave way and crashed1
soon after the ceiling began 10 fall.
on those on the lower floor. They wers
caught the worse. We In the bslcony
were fortunate.
II guess there was a lapse u n1ayb1
twenty seconds. hardly more, befors
the balcony fell Funny, but II spun
around. kind OF twisted. an l's sup-
ports gave way and Il swung down
on those below. ~ didn't 20 straight
down. lust kind ~ sid sideways and
slansing. suppose from the weighs
Of tie debris that had fallen on ~
upstairs.
II don't know how J got out from
where I was crouch'ns under thai
chunk Of plaster that had fallen on
me. really believe II weighed all "a
500 pounds. And i think | moved tnas
plaster with my shoulders. Anyway, 4
crawle0 ont between the seats "a
where / saw email hole in the plaster
above. ] forced myself Up through
that hole. wiggling and showing. Then
/ crawled out over the snow and pias-
ter, over the tangled debris. 10 ths
doors on the Eighteenth Street SIDE
Across the aisle from roe whom ND
crash came was a littfe fellow
never saw him again and ! wonder 4
The Is dead-who laughed and roared
at every specially funny part ~ ths
film. / don't know what became q
him or the others IN the balcony aftcs
we were showered with plaster.
"As the ceiling broke. the plas'eS
fell first in chunks. II was just uk-
an ice pond breaking up. The ROOD
! Continued on page
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
Tho me 10 Do II,

When the fire engine is parked IN
front OF your property with streams
of water being played on the burning
structure It's too late TO think Of in
surance-The time to insure il today.
CORTLAND r. Pierson Co., Odd Fellows
Building, can insure you against loss
by fre--AAy
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
Rev. Geo. C. Williams III.

Rev. George c. Williams. pastor of
McCabe Memorial NJ. r. Church, is
suffering from heavy cold. There
were no morning services in the
church yesterday, and last night the
pulpit was occupied by Rev. George
w. Bounds. Mr.. Williams is Grand
Master of the Grand Lodge of Del
aware, A. f. & A. NJ.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
SMYRNA SHOWED UP.

Smyrna, Jan. 30.-High drifts OF
snow have cut the town off from COM
munication with the outlying districts.
Workmen are busily engaged today in
trying to dig away some Of the high
banks at the entrance 10 the town, so
that traffic may be resumed. The high
drifts have made ii impossible for any
one TO enter Smyrna from the rural
sections Of the county since Satur-
day, there being no communication
except by wire.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
IN NtNOKlAM.

~ sal but Loving remembrance ~
euf dear sister Narfnret NJ slattery
VIC departed thlh iio January 20. 1919.
tltief 81 Nuu hasten on % glory,
insef nesr the eastern safe
fot We VII ment you Va the morning
over there
kroth.rs and Sisters.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30

by horses. four horses being needed TO
pillow through tho snow hanks.
The churches were very poorly It,
tended during the morning services,
but with the clearing away, late in
tho afternoon, the attendance At tho
evening services waA much improved
Railroad travel waA much delayed.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-01-30
Fine Room for Rent

For rent, 81 Washington ST., front
room; good location for physician or
dentist; southern exposure, heat and
sunlight, every convenience, nicely
( rnished. Phone 3370-Adv,