The Punta Gorda herald., 1922-03-03
Publicity Pulls Population

More and more is the fact being
recognized that if a city or a county
is to attain considerable prominence
there must be used newspaper space
in addition to other forms of ad-
vertising such as booklets and fold
ers. Common sense would preclude
any argument against the publicity |
thus suggested. To keep the name
of the city or the county before the
public is an essential. Kissimmee
and Osceola county could get into the
Associated Press at least three or
four times a week for the next year
if a proper publicity man could be
afforded for such work; and whether |
the STORY" should dig" the county
or give adulation it would bring out
the name of Kissimmee.
In speaking of the prizes won at
the Tampa fair by the county of Saint
Lucie, and Saint Lucie's plea that the
splendid productive ability of that
county was not receiving its due pub
licity, the Jacksonville Times-Union
has the following to say, editorially:
There is one sure way to make peo-
pie as familiar with the exact location
of Saint Lucie county as they are
with the exact location of Miami,
Palm Beach, Tampa, Saint Peters
! burg, Jacksonville and other Florida
cities, and that is by advertising, by
persistent telling to the people where
Saint Lucie county is as well as what
it is noted for in the matter of agri-
cultural production. Saint Lucie
county, by not advertising extensive
| ly is missing its one big opportunity.
1t is like having a million dollars
locked up in a safety deposit box,
drawing no interest, earning nothing.
Saint Lucie is not the only county
in Florida that is losing out" by not
advertising Duval, like a number
of others, is doing the same thing
and has thousands of dollars worth
of products, if the people only knew
about it.
There are Florida counties, those
that are advertised to the world con-
cerning what they have, telling where
they are and what they are doing,
that are prospering greatly. They
give to generous advertising proper
credit. Lake is one of the ConSpicu-
Gus counties in this respect. Dade
to some extent, is another. And
they are not depending wholly on
booklets, either. They are generous
ly using the newspaper and magazine
columns, and are getting results that
are to be seen in increased popula-
ton, increased land values, aug
mented bank deposits, more and bet
ter business all around. When other
counties, Saint Lucie included, do
likewise, people will not have to in
quire the location of this or that
county. They will know through
advertising.
Let the various Chambers of Com
merce in that county agree to have
one of such officers made the head,
and then resolve that such officer
shall, at least three times each week,
send out by wire or by a well-written,
catchy article, carefully written and
accurately worded sent by mail.
Northern newspapers would gladly
publish such articles-where there
was a real interest embodied in the
body of the matter; and The Asso-
ciated Press would be pleased to get
briefer tales. If the secretary of
the business body doesn't have such
a man, we'll, fire him-and get man
who can and will do it. 1t would re-
quire less than five hours for three
articles and the ordinary secretary
has time in plenty. If Kissimmee
can originate several good stories for
the worlds press each week it is GER
tain that Fort Pierce can do the same.
Every action of this nature will aid
the city and the entire county.-Kis-
simmee Valley Gazette.