Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-04-11
NOW MY IDEA IS THIS!
Daily Talks With Thinking Philadelphians Subjects They
Knov Best

said. has had pronounced and beneficial
effect upon public taste. Every detail Of
decoration Is absolutely authentic, and IL
we have the slightest doubt about 1t we
consult recognized authority before the
decoration is exhibited to the public. It is
by the constant looking at things which are
correct and placed in n proper order Of Sc
Guence or in the right juxtaposition that
mat portion of the buying public which does
n1t ir already know is unconscously informed
The reflex is found by the better things that
tney demand in purchasing. both as to dual.
lty and most of all as to taste.
The Aim Of Display
1T is the ambition of the real decorator
today to make his display spaces, or 'bulks,'
ueaual museums or art galleries, both pleas
tng 1mg ana instructive to all who look Mt them.
me puhiic responds to this in n manner not
generally known, and it is not an unusual
s'snt TO see some person, who evidently has
selected for display study the detail Of n
IM,naoW Inn'i with great care. The fact that we
hho" that our work Is often scrutinized nv
experts IN various lines makes it the more
1Inperative Tor us that it be free from errors.
,,i., III aauitlon to this. original plans for dis
piay arc constantly demanded.
we meyer indulge in 'tryouts' or exner,-
ments-that Is. In the displav whichp tha
pubic sees; all this is done in the laboratory
una when 1t is completed It is as nearly
perfect as we can make 1t. '
Ihe aim OF the display or decoration ia
OF course, to awaken in the minds ~ ths
persons who see it the desire for possession nm
"ro "m, srS, ;m. tnaerylng principles Of display
are, nrst. to attract attention second s orpms.
interest In the objects displayed: thJrd crse
a. n,e ,u .ne deslre for possession, and, fourth
~ 'isp're lhe resolution to purchase
The Art Week Display
WIZ WIN relation to the display during Az,
Neeh' IN the windows of some OF the Tbast
nu' street stores, should say that IN cd,
~ KIN inc best effect the whole winhou
NAV rIou'u vt .rtated rs an art or picture dis.
DOW surrounded, as it might yerv reodi,v WIN IN
ny material entirely extraneous to ,y n,n.;y,u' oe'
@ Mou.n DE ineffective and in n good NAV
cases eases; would simply result in the 1 nictmrSS nnnS
oe.nE 4ost amid the other material N''
,bo 1 , il'S i 90 not mean necessarilv tbot
I .ue Mnoie dlsplay space should he fjled ,,.i.t
PICTURES this, unless done With the hue" u.t with
SKILL would be as ineffective ms tho 1,os. nths.
way, bnt II the space is to be giver mo ~ ptneI
y; pe USED IN the best manner possjbIo ."obla .ba
terial. WI" cohsruous ma
decoration is nothing moro ~ ,
material added to some other rro NJ iess than
rhu;rposes ih;p OF beauty. 1t should~ foIlnm !t tcr
tnlhg "hich 1t Is intended to aurmo the
f,sco.lis .,'l,lasis where emphasis is reon,irnu nd
d",aoh decoratos % EXISTS for the thing Whit l.
should no',o "n' not ior It's own sake, md ~
practicability. VIZ" use or with
suror" me ,aecorator Is in reality n snecou -.
a"n Nupsr salesman. for his work rescbe srbees OF
to do rjos anJ bs a1 Inan any salesman can hope ap
sense "nf ~ nr must set forth everything ,,ts WIZ
20 S.ot,n ,hat the displays are silent correct
nsecting the character of tn" gooSs I%,SGsmen; re.
character stna Of the store. These 'o1s ana the
mere n,TWaSs should be bright with ' fant the
best" h''"'' the newest and