The Oroville weekly gazette. [volume] (Oroville, Wash.) 1905-19??, 1922-11-24
WOKING UP AN
APPLE MARKET
Paul MOhler Busy Introducing the
Superior OkanOgan Fruit to
Consumers In Seattle.

Paul Mohler is over in Seattle en-
gagged in working out scheme to
sell Okanogan valley apples, or at
least create a demand for the apple
which will absorb considerable of the
annual product. He sends In the fol-
lowing report OF his methods and
what has been accomplished by direct
contact with consumers. Evidently he
has put in much hard work and II his
success has not been commensurate
with his efforts, still he mas been able
to introduce the Okanogan valley ap-
pie among people who have not here
t0fore invested in that fruit:
3O2 Eitel Bldg. Seattle, Nov. 1929.
The Oroville Gazette,
Oroville, Washington.
Dear Editor:-I have been long
enough away from Oroville and have
been learning enough to ask little
space in your paper. hope you will
find my information encouraging.
| have been working mere to find q
way of marketing the apple better, SO
as to get more people to eating apples.
have not made any money at 1t yet.
have done great deal of work up
and down Second and Third avenues,
selling apples to people In dozen lots,
trying to build up regular apple
route with regular customers week BY
week, the idea being that they would
eat more apples If they could get them
fresh out of storage instead Of after
being exposed to every temperature
until the flavor is gone. find that
can do that all right and tne people
will certainly eat more apples II some
one goes after them each week, and
If they can get good, fresh, crisp ap-
Piles to eat with all the flavor in, they
will become regular customers. So
much is demonstrated. and I believe
that 1t can be made to pay.
If 1t were not for the license laws,
should have a lot of boys out selling
apples They would move them all
right, but the license is prohibitive.
am working first one way and then
another to find out the way that pays
Just now 1t looks like the best way
is to work through the big stores and
AdCtOAlC WAiCA CihPiOyo iOto VI hCAP.
The Rhodes company store, for exam
pie, arranged for me to give each en-
ployee sample apple as she left the
building last Monday evening, then
to sell apples like the sample the next
evening as they came out. l game
away three boxes of Jonathon 1883,
grown by Jim Cronin at Loomis and
hor Thnv fyrcf
right-crisp, Juicy anr highly flavor
ed-real topnotchers, though graded
as &C." Tuesday evening l sold 85
dozen at Csc and Friday evening 38
dozen. Will sell there each week on
Tuesday evening (pay day. and won't
have to give out any more samples.
McDougal & Southwick gave me the
same privilege and did almost as
we'll there Shall push this as far as
| can with other stores and factories.
In every case they are known as
"Okanogan Valley Apples. not the
worst advertising in the world.
Seattle is waking up the Importance
of fostering the apple industry and 1
hope to secure some investors over
mere on tNlS sue. / an tcllih6 tACAA
that We have problems to solve: the
problem of raising apples, storing
them, shipping them and selling them
and that we need vast improve
ment in each line and that they must
help us work out these improvements,
especially in the marketing. We must
learn how to sell to that vast multi
tude of people who do not eat apples,
either because they do not know how
to get good ones reglarly, or because
they do not care enough for them to
go out and buy them. Like the dairy
man we must not depend on the trade
that comes to the store, but get right
to the consumer regularly If we want
our full market. / hope to report soon
that am making some money, for II
this cannot be made to pay, 1t Is not
practical, and-I need the money, TOO
Yours very truly.
PAUL MOHLER