The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1922-04-21
HUNDREDS SEE
ROSE D'S
REMADE STORE
Department Store, in
New Dress, One of
Finest in West

From g 10 g Thur. day afternoon
and between 1850 AMI $3.50 Thurs
DAY night. huudrcds uf people
passed Through the tltroc floors 90
tho Rosonwaid depart mcnt store.
o. was the formal opening ul tho
big daunrtmeut store rlll0N4ng alA
months of interior reconstruction
work and rp-arruurrmcJlt loo winch
the Arrangement Of ,hv entire
store n been changed the equip
mrut modcrniycd ana Lic depart
mcnts restockcd throughout
THE third floor of thu building
was practically quilted ly 90 Tire
IN months O. today The tr'
made necessary the recuns truclou
OF the upper floor and tho owner.
took tho occasion 10 carry out roe
modelling plans throughout the
store which mad hucn uudUr CON
/ ridprnfi1u Tor u future rear
Do lts new form the store BE- one
OF the finest "a The west. and iu
arrangement and equipment Tor
! convenient shopping ls greatly inn
proved. That the store is On,
which would hv u credit to any
city of any size and that b. % highly
o~rtdltahlI enterprise for tIhu.
] Dr.. IN.NNN hN NNNN'HA MAN "|h NN|N
completed interior yesterday
The window equipment Of tho
now store attracted particular nt
tcntion and continent yesterday
The windows have been rear.
ranged. both on the Central ave.
uus and Fourth street slides. uud
offer much improved lighting and
opportunity for effective display
A number OF ulEht photograph ol
Ifha new wiuuuw- 100 their OPENING
dr,as were made by local photog
iuphors laFt night
The -ltDaruwald mon store
now occuplpa th, entire west sid,
and front of the fret floor. 81
has boon rofltted throughout with
modern fixtures and Is one of 10.
most complete mon ClufhiuA
stores Iu the state Tho IUwDIr.
ard drug departments have been
changed TO- space pu tho east side
of tho first floor formerly acrupIo''
hv the wumcn q ANA children
shoe department. which nJ. boon
placed in now equipment af Oh.
rear 90 the store
The most striking Improvement
900 the tirsi floor d. th" new and
greatly enlarged grocery depart
mont uuw occupying ihr Dufir. rrli
of the floor. with wide window Ii
plays uu Fourth street To the
grocery section HIs been added o.
complete modern meat market
equipment with attractive sanl.
itrv and refrigerator foi
storage and display The cutir,
room ls In white enamel and 90
be- last work in the u~p-to-dat,
food market.
Probably tho most %intcrrstini
department or Che new store ls IA,
rtflH Co wear section which. witt
millinery occupies the front hal
If th" ccuud floor. Tho room
splondidly lighted and b. frame,
hy EIrW'ni on two sides. giy
@ iuH an uIr ufa luu4c-lkp t-lNnDy ID
10 the department which b. pleasing
Behind the ready 10 wear sectiul
y" th' juvenile and women 81 an
dtrW u and corset departments
/, The executive offices hay, beci
cut down iu space 90 permit mor0
-nles space on the floor.
while mo- change hus boon mad.
ln the departments carried on an
third floor the arrangement %
these has been vastly improve,
: 1ud th" lighting Of the floor no.
lccn murc than doubled rs use %
All uf the Windows on the west an,
anuth eidos az well gs the iron,
Th" -uhunograph rooms have heel
enlarged and additional sound
proof rooms added.
From floor ta roof V~1-fGrT-T
inspection showed. nothing hu
been iHff uudoue 90 compIptrI
m~odvyuizH the store and render
zoe per cent efficient in every de-
10 purtmeHt