Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1922-12-15
Northern Wisconsin Resort AS
sociation to Raise $4,000

Northern Wisconsin's first concerted
movement for advertising it's 1000 lakes
as an ideal resort section has been
launched by the official announcement
of the Wisconsin resort association of
campaign to raise $50, 900 fund to be
spent this winter and spring in an in
tensive advertising campaign in the
Middle West.
In this campaign we'll planned eff
ort will be made ia enroll in the associ-
alton as members all the leading and
pubIic-spirited citizens and business
coneerns.of the thirty northern counties
of Wisconsin.
Northern Wisconsin in action" is
one of the slogans adopted for the dist
rict wide forward movement. Extensive
plans are being made for the campaign
Foundations will be carefully laid Six
weeks or more will be spent in educa-
tional work and in getting ready
campaign organization that will con-
duct canvass an every county, town
8Hu NlllHRC db Cne same time
Officials OF the association believe
that the citizens of Northern Wiscon-
sin will get back Of this movement 100
per cent strong, and that when the call
for service comes for committee work
or teams for the local compaigns, every
citizen will feel that it is too important
duty for any one to decline The ror-
ward movement will be under the dir
ection of general campaign executive
committee TO be named by President
w. d Connor Jr., of Laona. The MEM
bers of this committee will be district
and county chairmen. There will be
county campaign committees to super
wise the county campaigns and team
ornanization in every population center.
The official announcement of the Re-
sort association states that the drive
for an advertising fund will be only one
phase of the two months campaign.
One object will be to ''sell" the advan.
tages of Northern Wisconsin to it's own
people, not ouly as a great resort sect
ion, but in many other ways. Another
objective will be to bring about spirit
of greater serAice to be rendered the
tourists that come this way each sum-
mer 80 that as they go back home each
will be booster for this section of the
world,
The Resort association is still an in
FAINT, the initial meeting having been
held in October, bnt it is very rapidly
growing and active infant, and is ex-
pected very soon to be on a par in
membership and financial strength with
the noted associations of similar chara-
ter in other states. At its organization
meeting there were two hundred busi-
ness men and resort owners of northern
Wisconsin present. The attendance and
enthusiasm was far greater than that
hoped for by the originators of the idea.
All doubt as to the possibilities of sue
cess was dissipated by this meeting,
and there is nav unbounded confidence
on the part of the officers and others in
the association on the outcome of this
campaign.
The success of similar organizations
in Minnesota, Michigan, California, Col
orado, ond other states in attracting
touristo and other visitors has proved
the power of cooperative effort in such
an enterprise. 1t 10 estimated in Mimi
esota that the work of the Ten Thous-
and Lakes of Minnesota association has
resultep in an annual tourist business in
that state of overis25, 600, 600. The tour,
ist businesr of California and Michigan
10 far greater than this.