Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1922-02-25
THE THIRD GOLDEN RULE SALE.


THE THIRD GOLDEN RULE SALE.
THE Times-Recorder takes pride
= in the announcements combined
i'm today's edition respecting the third
Golden Rule sale next Wednesday,
March /. 1t iswroud to Of the
offers the merchants of Amer
icus have made FOB the benefits Of
the peorles in this Fading territory,
and it is proud -oS&lae efforts that
have been put forth by them 10
bring a closer relationship between
the people living at some little dis
tance and the business men of Amer
icsss, But most Of all it is proud
of the manner in which the naer-
chants have at last really taken hold
of the Golden Rule sale idea and
DETERMINED TO PUT TT OVER
IN A BIG WAY--and stay with il
until it is put over right.
In the November and December
sales Americas got only taste Of
what the cooperative sale idea Will
accomplish. In those two months
there were special sales everywhere
and the result was that no offers
were able to secure much attention.
In December the holiday buying had
not yet begun in earnest and it was
just little between times-Sepcial
salaa behind or still running and the
near-Christmas rush just ahead. Good
extra business was done by many
merchants on both of these sales oc-
casions, but some, for undetermined
reasons, were not so successful,
But Americas merchants. have
faith in the Golden Rule sale plan !;
they know it is sound fundamentally
and they feel that is bound to sue
coed here in the biggest sort of a
way if carried out consistently aud
IL they play the game. They decided
from the start to play the game, all
though they hadn't mastered all the
dotails, anu now they have determin-
ed to 60 ALL The WAY and make
il q SUCCESS. They realize that
lnsl ar 400 pourd hog ~ 1000
pound steer can't be grown over
night or in one month. so they can't
bring all the people within so miles
Of Americas into this city to trade
merely by single announcement. On
the other hand, they realize that if
they bring few this month and
prove to them that their offers are
genuine bargains and just as repre-
senfcd, and that the Gold Rule in
business is STRICTLY adhered to
not only between rivals in business
but between merchant and customer,
these few viii come back each sue
cossive Golden Rule day-and some
times in between; and that next
month there win be few new ones,
j. and SO on each month, until in six
or eight months or year the whole
country around will know about the
sales, have the confidence in them
that the Americas merchants mean
they shall have, and will have ac-
auired the habit and desire of COM
ing to Americas to do their trading
regularly. It is to be process OF
gradual growth. The merchants real
ize they can't lose, but on the other
hand that every bit of increased
trade for Americas means that thes
win.
Times have changed; the soft year.
cf high prices and high wages have
gone, and it is now contest Of
brains and ability SURVIVAL OF
THE FITTEST. The merchants o.
Americas realize that they must g,
after every bit of new trade the!
get in the future and they are go
ing after it. They are going aftei
il in way that they know will holt
it GIVING REAL BARGAINS
and HIGH VALUES for the none.
and ALWAYS FAIR TREATMENT
FACE 10 FACE AND NAN TC
MAN.
They want the people to come t
this Golden Rule sale next Wednes
dav because they have made EXCEI