Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1922-10-11
HOTEL MEN AT
STATE CONFERENCE
John Barrett Says Vermont
Needs to Advertise i'm News
papers to Prosper

NeeuS ID AuNeTtlSe LII NEWS
papers to Prosper
One hundred and twenty people
have been in attendance at the Yer
mont Hotel Mems association meet
ing at Manchester. The meeting clos
ed with banquet at the Worthy Inn
at which John Barrett of Washing
ton, d. C. a native Vermonter and
former director general of the Pan
American Union was the chief speak
ed.
Following luncheon at the Worthy,
Inn, there was a general meeting at
the Equinox House Theatre open to
the public for the discussion of var
ious matters of interest of hotel men
and Vermonters in general. Sec
rotary of State Harry Black. Walter
H. Crockett and James P. Taylor
were present and entered into the
general discussion.
John Barrtt's address was to the
effect that liberal advertising of the
state in newspapers both in and out
of it. was Vermont's great need.
He urged that big new compre-
hensive selling and advertising cam
paign beyond anything heretofore at
tempted be organized and conducted
next year.
From the hotel and every other
business standpoint, he said, Yer
mont's chief need of the moment is
effective newspaper and magazine
selling and advertising of the States
attractions, resources and possibilities.
Booklets, pamphlets and circulars
foil
are necessary, but the great broad
publicity work must be done in daily
and weekly newspapers and in rep
resentative weekly and monthly
magazines.
Vermont's truthful appeal in sum-
mer attractiveness of climate, air and
scenery, in inherent agricultural, in
dustrial and economic possibilities, in
cultural and educational conditions, is
heard and recognized altogether too
little throughout New England, New
York and elsewhere. Past and pre-
sent efforts of certain organizations,
groups and individuals have been eff
fective and deserve special credit and
praise. They represent, however on
ly a small part of what should and
must be done.
May recommend therefore that
the members of the Vermont Hotel
Association collectively and individual
| ly. inaugurate next spring a really
great and comprehensive advertising
and selling campaign. In this they
| should call for and receive the gen
erous cooperation of the people of
| the State-both> summer and all the
year residents and of it's newspapers
noted for their public spirit and 10y
al to the State. The whole program
is simply a question of persistent
seffort and strong organization, back
| ed up by sufficient funds. These
should and can be raised by popular
subscription as well as by contribu-
tons of hotel proprietors. But it is
up to the hotel men to take the lead
in each city, town and community
supported by local commercial and
| social organizations and by the news
papers.
In May or June of next year every
newspaper in Vermont should be en-
outraged to publish a special Yer
mont or summer issue or supplement-
In these papers every town at least
| in the immediate section either
through individual or cooperative eff
fort, should run display advertising
| ana oIIecClVo fedulHS nldCCer CelIlHS
graphically and truthfully the story
of it's hotels, its physical and social
attractions and it's agricultural in
dustrial and cultural possibilities
When issued every hotel proprietor
every resident and per
manent-and every commercial ano
social organization should mail copies
broadcast to all persons they know OF
of whom they have knowledge that
might visit Vermont in the summer
stop at it's hotels rent OR purchase
village houses or country farms, start
industries and otherwise visit Yer.
mont and invest or be interested in it
Because of their vital relationship tt
the situation Vermont's newspapers
can be counted upon to do their part
in straight unpaid reading and de-
scriptive matter as we'll as in fav.
orable advertising rates.
Picture for moment what it would
mean in fine publicity if all the dailies
and weaklies of Vermont at a con.
certed or correlated time should pub
lish special illustrated Vermont sum
mer editions or supplements which
could be distributed all over the world
not only by hotel. men but by it's per.
manent and temporary residents tt
all those who might be interested
Hundreds of thousands of the right
kind of people could be reached di
rectly and effectively in this way
F! WhU not try If next Uaar2