Five Mile Beach weekly journal., 1922-02-10

have completed and ready for oper-
alton their magnificent new Plaza
Theatre for the seaso of 1922.
The most important feature of Wild
wood is our amusement field. Motion
picture theatres (under the able man
agement of Mr.. w. c.. Hunt is a
branch of this field. So important an
improvement on our beach front will
be popular with the ever increasing
summer population. This means in
creased business and increased realty
values; thanks to u men of vision.
At a recent interview Mr.. Hunt said:
81 have great faith in the future of
Wildwood. We all have our individual
parts to perform. Wildwood is to have
a new modern motion picture theatre
that will compare with the best on the
Jersey coast.
1.-THE motion picture industry is on
the threshold of a new era; boom days
have passed and in their stead has
come the dawning of a period of real
business methods and business eff
cheney which is beginning to stabilize
picture production and exhibition and
claim the serious interest and aid of
bankers, %fnanciers and investors,
which will enable the industry to at
tain it's maximum possibilities.
''The motion picture industry is the
most s~pectacularly successful business
the world has ever seen. In fourteen
years it has leaped from a cheap nov
IA. L. ea,.-AI -Ioa0 - 4I4sn naa f0r
industrial supremacy.
Through the magic of it's enchant-
ment our home folks stroll the streets
of London or Toxic, climb the Alps,
float on the canals of Venice or ex-
plore the out-of-the-way places of the
earth.
at has brought within the reach of
all the people entertainment of the
most fascinating type. 1t has re-cre-
ated the ~pageantry and pomp of every
age. 1t has realized in living form the
tragedies, conflicts and heroisms of
the souls of men and nations.
1--WE see in motion pictures a great
force for culture, for clean pleasure,
for entertainment and education. AS
exhibitors of such masterpieces as
The Old Nest The Woman God
Changed Man, Woman and Marriage
the Hunts Theatres, Inc, have this
past season established a standard in
their theatres that has never been ex-
celled at a seashore resort.
John E. Barber, of the First Ma
tional Bank of Los Angeles, writing
for the Bankers Monthly, in the No
vember issue, says unfamiliarity of
bankers with the great and growing
picture industry is one of the chief
obstacles in the reduction of costs of
film production and needed readjust-
ment between the film exchange and
the theatre.
MANY facts and figures of produc-
ton and distribution hitherto I'M
known to many persons are made
public by Mr.. Barber, who says: at
is easy to see why the cost of money
is n of the chief items in motion
picture production; also why the elm
ination of this condition must pre-
cede lower costs and consequently
lower admission prices
"Let us consider the motion picture
industry from a banking standpoint,
comparing it in size, stability and risk
with other industries, such as automo-
bile, clothing, iron and steel.
"Size: Based on the records of the
Commissioner of Internal Revenue,
the American people paid in at motion
picture box offices last veal $3.50, 000,-
900, or over $4,000, 900 a day. Prelimi-
nary figures of the last census indicate
a total investment of nearly $500, 000,-
900 in the production of pictures. APP
proximately 10000 are steadily en-
ployed in the making of motion pic
tures. alone. The producers valuation
of the cost of their output in 1920 was
over 5000, 000, 900. OF this sum $780,
000, 900 was paid out in salaries and
wages alone, $25, 900, 900 representing
cost of materials and supplies. The
in theatres, distributing
facilities, ETC., is estimated at over
81, 900, 009, 900.
stability: The motion picture in
dustry is firmly grounded on the
broad demand of the public for enter
tainment at a modern price. Motion
have reached their greatest
development in the United States and
are u most popular form of enter
tainment.
There are over 10000 motion pic
lure theatres in the United States and
like amount in the rest of the world.
Theatres in this country have a COM
oined seating capacity of more than
400, 600, which on the average is filed
several times daily.