The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-11-10
DEVELOPMENT
BOARDS MEET
GETS RESULTS
Journals 100000 Ad-
vertising Offer Re-
peated at Orlando
Session.
.(By Associated Press)

ORLANDO, Nov. 9-Authoriza ton NJ
the appointment by the president Of the
Florida Development Board Of a committee
composed of ten members representing
business interests in various parts of the
state to prepare plan and put into ex-
ecution a campaign for raising such fund
for state wide publicity as may be de-
cided upon by them and over such period
CT time as they may decide was the out
! standing feature OF the Florida advertis-
, ing conference here today.
The conference had been called by 26
| business men. representing all sections
OF the state, to determine first if Florida
needs advertising. BY agreement of the
| invitation committee members, Jules NJ
BuTguieres, OF West Palm Beach, presi-
dent Of the Florida Development Board,
which initiated the movement fer the
conference. was delegated to preside and
the conference elected A. A. Coult sec
retary of the Florida Development Board
as secretary.
Isaac Vanhorn, of Haines City, led off
with fOrceful talk on the need of ad-
VeTtising Florida as a state in addition
to all the community and special inter
est advertising. At the conclusion of his
talk, Richard Lloyd-Jones, editor of the
Jacksonville Journal, moved that il was
the sense of the conference that Florida
does need advertising and the discussions
proceeded on methods Of raising the
funds. Telfair Stickton, of Jacksonville
advocated an adequate subscription fund,
stating that every person who loves
Florida and has done well in the state
should feel privileged to contribute. He
referred to. the tourist business as the
largest industry in Florida but stated
that it should be greatly expanded.
<.> Miami's Achievements
r. W. Sewe!l, OF Miami. told of achieve
mants resulting from extensive advertis-
ing campaigns there He spoke OF the
early efforts TO raise funds by subscrip-
ton and how they now get considerable
assistance from city and county uillage, I
and suggested that efforts be made to +
secure state appropriation fer the state |
wide advertising campaign.
p. c. Gillette, Of Tampa, vice president !
Of the Florida Citrus Excha nge. which is
the largest investor Of advertising for |
any Florida product said he believes
before the general public in Florida will
approve of state appropriations for state
there should be a demonstration
Of results from a statewide subscription
fund and suggested that the Florida De-
velopment Board be utilized as the CEN
trail agency for handling the details
Others who spoke on phases of the sub
ject included Vet L. Brown, of Barlow;
Willis b Howell, secretary Of the Lake
County Chamber cf Commerce. who has I
such wonderful results in
Lake county: L. P. Dickie, secretary OF {
he Tampa Board of Trade; Frederick {
Van Roy, Of Crystal River and W. c. II
Lawson OF Orlando. ic
= Journal Repeats offer
Richard Llyod-Jones then made prop +
,sition that If the state will appropriate :
j 100000 per year for five years Tor ad- +
,ertising, the money to be expended =
through some accredited Associated Ad- :.
,ert;sing Agencies of America member.
he Jacksonville Journal will contribute
100 600 worth of space In other papers. as
ffered in a recent issue Of the Journal.
nd extended that offer 20 include the |
ame amount raised by SUBSCRIPTION would
e matched by the 100000 worth Of ad- a
ertising space, distributed over the L
eriod of five years.
Following the general and earnest dis
nssion Of various plans for raising funds
~ advertising communities and the state, =
he following motion was offered by D. u
. Gillette, seconded and adopted: !.
That q committee OF ten members rap-
esantinz business interests in various Il
arts Of the state be appointed by the
hair to prepare the plan and put into Ia
xecut;on a campaign for raising such o.
,nds for state wide publicity may be n,
ecided upon and ever such period Of time y,
NAV be decided. This committee to :,
ct in an advisory capacity Win the n,
Iorida Development Board, which or -,
anization will handle all details. the ex- "
Anditure of funds to be under direction VI
the committee OF ten.
Karl lehman. secretary of the Orange
ounty Chamber Of Commerce. then re- o,
,rted that his organiza TONS directors n,
ave voted to cooperate with the Florida O.
eveiopnent Board and TO oppose the r
-sanization Ct a state chamber Of COM
erce or other similar body. After four
,ur's discussion and adoption Of this tn
otion, the meeting adjourned, having tn
IN the words OF w. ]. p:
-aig, passenger traffic manager of the la
tlantic Coast Line, mere constructive {
suits that be has known al any previous tn
Getting he has attended in Florida in the al
st % years co