Imperial Valley press., 1922-10-26

When the Southern Electrical Company established
its branch in Ell it under the guidance and
leadership of Otto Jeancon to erect commercial sruc
ure upon the rock of honest service and of clean cut
straight forward dealing in all things Since the day that
this concern Imperial Valley the winds of adver
sy have blown and the lghtnngs and rains of the dtf
cult season financial readustmen have beaten upon
that house and yet it has Stood because 1t was built up
on a rock" Mr. Jeancon has never deviated from the
policy adopted the beginning and the Southern Eectr
cal Company has gone building up good Will and be-
coming constantly firmly established in the conf
dence of the people,
The business of the Southern Electrical Company
ers everything electrical. This company furnish
spark plug thousand horsepower motor 1t can install
a door bell or it wire the most complex system
known to the craft In small matters and large there is
the same standard of service and the requirements
upon the mechanical organization that the work be done
RIGHT far is humanity possible to hold up to the
perfect standard.
In the early days of electrical installations in I'm
nerial Valley there was much careless work-work which
received criticism from fire underwriters others whose
business is to check these things. With the Safety
First motto brought into the craft by the Southern Eec
rica organization be stated that the standard of
service and the quality of workmanship have been raised
throughout the entire valley and today there great i'm
provement in the wiring situation result of the acvl
ties and the ideals of this concern.
.oaa
ard lines That is to say they do not attempt to follow the
products of the manufacturers who bob up over
night but rather make practice of pnnng their faith
to the old established and we'll demonstrated lines such
as the Westinghouse, Hot Point, Universal Simplex Ed
son and General Electric These offer selection enough
to take of everyone and the Southern Electrical
people prefer to avoid innovations tie to the old
liable equipments Nor do the Southern Electrical people
consider that they Through when the customer
has been sold. The operates the principle
that THE CUSTOMER is ALWAYS RIGHT and wher-
whenever there complaints effort is made to
make adjustments upon this theory
The Southern Electrical people are looking forward
to an important movement in the electrical business.
A survey of the situation to indicate that the
old oil stoves are about Through" They have been patch
ed up and worked until first aid remedies OF this
sort will no longer and something must now be
done to meet the heating and the cooking situation in
permanent way. Mr. Jeancon is of the opinion that the
movement must inevitably be toward electrical equip
ments and he is making preparation to take care
of the demand when it develops Here again the South
Electrical people relying upon old established
lines Any sort of electrical equipment can be furnished
but the house really putting it's behind the equip
ments which have record of having made good
Mr. Jeancon and the Southern Electrical organization
closely watching the development of radio This fea
ure has been handled conservavey because of the
liar difficulties which have developed in the Imperial Val
ley 1t is confidently predicted that all of these diff
cues will ultimately be overcome No better
than Mr. Jeancon that alert people like those OF I'M
peria Valley going to keep pace with the times and
furnish demand for radio sets when they can really be
installed with guarantee of satisfaction The Southern
Electrical will be ready They will know everything that
is to be known the subject and give clients depend
able advice and reliable service.
Much attention is given by the Southern Electrical
Company to electrical repair work Compensation IN this
particular department. of the business largely in the sat
sfaction of the customer the practice has been
followed of employing the most skilful mechanics and
sending them forth their first aid errands inspired with
the Southern Electrical ideals Of service
The activities Of the Southern Electrical Company
tend over the entire valley and day by day additions are
being made to the clientele of pleased customers ms
results from the policy of giving satisfaction In small
things well larger matters and is bringing to the