davidaulloa/AmericanStories huggingface dataset:
The New York herald., 1922-10-24
How long should
this advertisement be {?

FOR every kind of adver-
tisement there is a proper
length, and this length can
be determined in advance.
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that this advertisement is de-
signed to convey will require
about two hundred and fifty
words, and set in twelve-point
Caslon type, will, with its
heading, signature, ETC., oc-
cupy about twelve inches on
three columns.
We know this because we
have done work of this sort
for years. Also, we know it
for another reason that is not
empiric.
There are certain facts that
can be established about
every advertising campaign
before line of copy is written.
Advertising is usually based
on the qualities of the thing
advertised, the results of US
ing it, or the results of lacking
it. Different articles need to
be presented in different ways.
The New York herald., 1922-05-14
Williams and Washburn
Beat japanese in Final
Play Brilliantly Against Shi-
mizu and Kashio.

Special Dispatch to THE New YonK HERAIp.
WAsHINGToN. May 13.-It would have
taken couple of Tildens and then
some, to have beaten Richard Norris
Williams I'd and Watson M. Wash
burn. winners for America at doubles in
last years Davis cup matches, when
they this afternoon defeated Zenso Shi-
mixu and Sellchiro Kashio. Japan's third
ranking player, in the Anal round OF the
invitation doubles tournament of the
Chevy Chase Club. The Americans de-
feated the Japanese in straight sets.
6-2. Go, 6-2.
Too much cannot be said of the cali
Der of the tennis displayed by the WILL
iams- Washburn combination In this
match. They starred. both individually
and collectively. and the Japanese never
had chance. In fairness to their op-
ponents II must be said. however, that
at times they showed some wonderful
tennis. making n number of seemingly
impossible gets. but almost invariably
sending the ball straight TO one or their
opponents, who was always In position
and appeared To be waiting for IL.
An idea of what the Japanese were up
against in regard to team play and court
generalship may be obtained from the
fact that they scored but one clean pass
during the whole three sets. this coming
IN tne Hnal set on nara NIT Dali, wntch
hit the top of the net and shot through
the Americans defense on a freakish
angle.
Being unable to score on passes the
Japanese naturally had to get their
points on the errors of their opponents.
and as Williams and Washburn made
comparatively few ShImizu and Kashio
were surely up against II.
Although the Shimisu-Kashio team
showed some brilliant tennis In the sec
ond set and ran three Of the six games
to deuce. they were not there when
points meant games. In this set espe-
cially. they nctted many hard drives by
inches and showed exceptional individual
play. but were repeatedly drawn out OF
position and were scored on by drives
straight down the middle of the court
or caught on the wrong foot or running
away from the hall.
The New York herald., 1922-05-14
Tennis Playing Nations
Plan a Universal Code
United States Invited by International Federation to
Meeting in Paris Next Fall for Adoption
of Uniform Rules.

An invitation to participate In a meet
ing which may exercise the most far
reaching influence upon the future Of
lawn tennis both In this country and
abroad has been received by the United
States Lawn Tennis Association. 1t
was addressed to Julian S. Myrick, the
associations president. by NJ. R. Gal
lay, the secretary of the International
Lawn Tennis Federation. following a
decision at it's meeting in Paris last
March to try to assemble representa-
ives of the tennis playing nations of
the world to DISCUSS the rules. The
session probably Will take place in
Paris during the fall or early winter.
Although the official rules of the ten
mis- playing nations are practically iden-
tical, there are certain minor differ
ences in the various codes which 1t
has been hoped might be eliminated by
some such meeting as the federation has
proposed. 1t is obvious that absolute
uniformity is desirable in view of the
fact that tennis is now played on every
continent, and in the case of the Davis
cup contest has enlisted the interest of
so many nations that any possible
chance for misunderstanding regarding
the rules should be eliminated.
Although the United States has been
unable to accept the invitation TO join
the International Federation because of
it's objection to the federations policy
of awarding a worlds championship per-
petually to any nation, it has expressed
the opinion to the federation that
Standardization of the rules by such
an international body would help the
sport. This view was approved at the
federation's meeting which decided to
The New York herald., 1922-05-14
Recent and Future Salt Water Fishing.

IT Is rather risky to make positive as
sertions with reference to the causes of poor
and good fishing. Nevertheless l venture
the statement that the phenomenal cod fish,
ing OF the last five months Is a consequence
Of the cold winter OF leiI-1s. which brought
to the spawning grounds OF the cod idea
water temperatures for the Matching of their
spawn. This. coupled with the extremely
warm weather OF last summer. which
functioned 10 SET the food In bounteous ar
ray on Mr.. and Mrs. Gods dinner table,
formed the fortunate continuation that has has
causes his friend Sir Arthur to burst
forth In sweet melody.
II is suspected. though, that that same
the sand fleas and bugs upon which the
surf fisherman must depend to bring the
kingfish within reach of his cast. but OBJ
servations last summer indicate that this
sort of plankton life Is again increasing, and
may be expected TO bring the kings this
summer.
We ali recall how warm last spring and
summer were. My observations of tho
streams through the States between New
York city and Chicago were that they were
very low. reflectng the light snow and
rainfall OF the winter and spring. Light
precipitation follows light evaporation Of
sea water and dictates light discharge
fIom land drainage.
As the discharge or all rivers entering
the turns southward and flows down to
the equator light discharge comedies
With an invasion Of the continental shelf
by the surplus Gulf Stream water (Which
the rivers have failed TO iii. That seems
to be where last summers warm water
came from with all It's attendant bounties
IN the shape Of bluefish. bonito, tunta. &c.
together with immense quantities Of piankton
foor for the warm water spawners and
their fry.
BY this spring the Mississippi Is on the
rampage, and fhe streams both east and
west OF the Alleghenies are we'll filled.
In this lies an indication OF an extra volume
The New York herald., 1922-05-14
TITLE FOR RUTGERS
IN MIDDLE STATES
Jersey Collegians Lead La
fayette by Is Points in
Athletic Meet.

LANCASTER. Pa, May 13.--Rutgers
College to-day won the twelfth annual
track and field meet OF the Middle At
lantic States Collegiate Association
scoring 4Sh points.
Lafayette was second with 33 u points
Delaware third with 10 points. Swarth-
more fourth with IL points Mullen
berg fifth with 1S points. Bucknell sixth
with points and Franklin and Mar
shall and Washington and Jefferson
seventh with points each. Harverford
and Juniata scored points each, while
Gettysburg ana Lelllgh scored each.
The summaries:
SHOT PUT-won by Pratt, Rutgers: second,
Reinartz. Muhlenberg third. Benz. La
fayette fourth, Asplundh Swarthmore.
DISTANCE 40 feet 9A inches
fayette second. Robbins, Rutgers; third
Grigg, Haverford; fourth, Bray, Lehigh
Time, minutes 81 3-o seconds.
440 YARD DASH-Won by Ray. Rutgers
second. Joseph. Bucknell; third, Harmer
Delaware; fourth. Hahn, Bueknell. Time
10 40 seconds.
Rutgers; second. Allen. Lafayette; third
Aspundh, Swarthmore; fourth. Conn.
Washington and Jefferson. Time. 16 Sec
JAvELIN THROw-won by Reinartz. Muh-
lenberg second. Betzmer. Delaware: third.
Aspiundh. Swarthmore; fourth, Hampson.
oWaftnnlOre. Instance, Ieet incHeH.
(This breaks the middle Atlantic record by
four feet six inches.)
TWO MILE RUN-won by Boettsher. La
fayette; second, Powell, Rutgers; third.
Taylor, Washington and jefferson: fourth,
Shaw. Swarthmore. Time. 10 minutes 10
seconds.
100 YARD DASH-won by Laconey, La
fayette; second, Dettlinger. Rutgers; third.
J.. u. Rcnertz. Gettsburg: fourth, Dewitt,
Rutgers. Time. 10 seconds.
DISCUS THROW-Won by Pratt. Rutgers
second, Betzmer, Delaware: third. Kurtz.
Franklin and Marshall; fourth. Graft. La
fayette. Distance, 123 feet Iis inches.
POLE VAULT-Tie between Hazlem. Buck
nell. and Mcdonnell. Delaware, for first
third. Sharples. Swarthmore; fourth.
Harms, Lafayette. Height. IL feet Q inches.
BROAD JUMP--Won by Reinart, Mullen
berg second Engle, Juniata; third, La
coney, Lafayette: fourth. Rogers. Haver-
ford. Distance. 21 feet s% inches.
HIGH JUMP-won by Hampson. Swarth-
more: second. Gibson. Rutgers: third,
Rotheriel. Franklin and Marshall; fourth,
tie between Allen. Lafayette. and 1nnet,
Rutgers. Height. o feet.
HALF MILE RUN-won by Smith: Della
ware; second. Robinson. Rutgers: third.
Harmor. Delaware fourth. Crawford. La
fayette. Time, 2:03 As.
22o YARD HURDLES-won by Myers. Rut-
gers; second. Allen, Lafayette: third. Al
derette. Washington and Jefferson; fourth
Kolb, Rutgers. Time. 0:2Jh. second.
breaking the Middle States record.
go YARD DASH-Won by Laconey, Lafay-
cite; second. Ray, Rutgers; third. Dettlin-
ger. Rutgers: fourth. Kelly. Lafayette.
Time. 25 seconds.
The New York herald., 1922-05-14

second j. Kelly. De la Sale. with 50
feet IL inches, third; L. GILLESPIE. De La
Sale. with "a feet IA inches, fourth.
Sale. with feet; J. Kelly, De La sale,
with feet II inches. second; Z. Florea
Collegiate, with Z feet IL inches. third
(Kelly awarded second on pump Off tic
for fourth between w. Kunze. Barnard. and
b. o'Donohue. De La Sale. with feet
10 Inches.
BROAD JUMP-won by v. Lynch. De La
Sale, with II feet 0 inches; u. Nova. Poly
Prep, with IL feet inches, second: w.
Kunze Barnard. with II feet "a inch, third:
]. Mccormick. De La Sale, with 10 feet
101 inches. fourth.
POINT SCORE-De La Sale. 2sk: Poly
Prep. IA; Ethical Culture. 10: All Hallows.
.; Barnard. 3h Horace Mann, 3; Col
legiate, 2.
SUB-JUNIOR EVENTS.
30 YARD DASH-won by r. Manning, De
La Sale: J. Meehan. DE La Sale. second.
+. Fitzpatrick, De La Sale. third; +.
Hager, De La Sale, fourth. Time, 4-5
seconds
900 YARD RELAY-won by DE la Sale ct.
Manning, j. Meehan. +. Fitzpatrick. j.
Hylan): st. Augustine (E. Bick, T. Coyne,
l.. Spcllacy, NJ. Dineen), second; barnard
&c. Hewitt, c. Groeling. A. Bohrer. Frank.
BROAD JUMP-won by ]. Hylan. DE La
Sale. with 10 feet 10 inches: NJ. Dineen.
st. Augustine. with 10 feet ia inches. sec
ond r. Grue. st. Augustine. with 10 feet
3iz inches. third; +. Fitzpatrick. DE La
Sale, with IL feet inches. fourth
POINT SCORE-De La Sale, 81: St. Angus
tine. o: Barnard. 7.
The New York herald., 1922-05-14
ROD AND GUN NEWS

of river discharge flowing along the COAST
diminution OF the Gulf Stream water on
the inshore areas. and q summer consld-
probable that we shall have fewer blues.
York. -'N"
Striped bass fishing seems due for i'm
provement In a year or two. owing TO the
early Matching season last spring and a
iohg period OF aSundant food for the fry
H Is probable that there will be an in
crease OF school bass In 1922, and in good
sized ilsh for a few seasons following.
What happened to the channel bass last
season 1 can guess. What must happen
70 bring them back 20 the Jersey Coast
is beyond me, but I have faith that Mrs
Nancy ID. Nature will send them back Just
winter OF 10fs-t9 win probably siacken Off
the cod next fall and winter. but there's
temperatures OF 1oi9-20 and the affect
should be felt in the winter OF fe23-24
SWITCH REEL
The New York herald., 1922-05-14

turn in 81 and was up. Then began q
series of careless acts, which make him
the despair OF many golfers who are
charmed by his brilliancy and almost
angered az his seeming lack Of care in
playing shots when the time seems ripe
for such performances. Playing golf
which was streaky he lost six of the next
nine holes and also the chance to bring
the cup home for keeps Once he lost
the hole by moving the ball on his APP
proach shot and twice by missing the
easiest sort OF puts, much less than two
feet each.
Ockenden smacked the ball up Justify
TO the pin and was under even fours
when the match ended at the seven-
teenth. So II would seem as il our
champions ought not 10 neglect the
opportunity to enter the lists for the
British open title again this year
Thinks Jock should Defend.
We have just received letter from
Harold Hilton and he expresses some
surprise that there is talk of Joel,
Hutchinson not appearing to defend his
title Moreover, he points out that Sand
wien is eminently suited to Jocks game
winch rs quite true, since the ball can
De banged up TO the pin with better re-
suits than with the long run up. We do
rot know Jocks feelings in the matter
right now, except that he does not want
to be at any great expense in his trip
abroad. Golfers are too prone just
after player has won something big to
adopt THE king is dead--long live
the king" attitude. looking round, In
other words, immediately c.ster a vic
tory to see IL there isn't some one else
who can defeat the newly crowned golf
king
But American golfers ought never TO
forget that Hutchison gives great credit
to tie style of game which he learned in
THIS country as the medium OF his win
of the British open. 1t was the biggest
thing ever accomplished by profess
sional from these shores and ought not
to go unrewarded. If necessary a ma
tional subscription should be started To
defray his expenses. 1t hardly seems
right that his club should be given that
sole privilege, There are fewer bull
warks to knock down than ever before
Ray has been disappointing in the big
Journeys for the past ten years. and the
trio now spoken OF seems to be Duncan
Mitchell and Havers. They are not 30
formidable as the great triumvirate OF
former years Here's hoping that
Barnes. Hutchison and others will take
a crack at the title over the Sandwich
links next month.
The New York herald., 1922-05-14
BIackfi.h Are quite Plentiful Now.

There are any amount OF blackflsh on ths
Jersey grounds these days and good catches
OF them are being made. The fish are run.
ming up TO fair vrights and II Is not uncom-
mon 10 have the pools cleaned up BY black
tish This, despite the fact that cod and
hake are still being hauled aboard the boat
on most OF the grounds. In days gone by the
wreck fisherman would be getting In fine
work by this time OF the season and they
would bo after the big fellows, who make
their homes about the hulks OF old ships
Capt. Bin Stevens, who formerly ran th~
Velocity, was past master on wreck fish.
ing, and Johnny Klein OF Bergen Beach wa.
Ben Heiser was also another who made early
trips for blackfish and usually came in with
whoppers. The writer was at Canarsie one
with hundred blackfish that weighed more
than half ton. There was scsrey a fish
In the lot that weiEhed less than ten pounds
The New York herald., 1922-05-14
FAVORIYES ADVANCE
ON HARLEM COURTS
Continued from First Page.

showed exceptionally good form in de-
feating Walter Abels. a nard hitting op-
ponent. with the loss of just one game.
Eowman's service was complete
enigma to Abels and his superior con-
troll and court craft gave him an ad-
vantage all the way. .Abels. however.
lad sufficient speed to make the con-
test interesting.
Kenneth Fisher won with equal ease
in his opening mach, but his brother.
l.. w. Fisher, was eliminated by Henry
Bassford. who outguessed and out
stroked him in the important rallies.
Binzen, North Side champion, had little
more than warmup against S. Gould.
letting down bit in the second set after
taking the first at love. Other winners
were L. w. Knox. Fred Powers, Morton
Bernstein and ]. S. McDermott.
A. f. Won Bernuth was extended be-
yond expectations by c. II. Names. the
rallies being exceptionally long and hard
fought throughout. Names dropped the
first set az GO, but in the second he
was very close to winning on several
occasions, Won Bernuth squirting just in
time to take the set at 81. In a tennis
marathon that fell short by few min
utes of three hours duration. j. Lavino
defeated A. Jacoby. The summary
HARLEM TENNIS CLUB.
(Open Singles.)
FIRST ROUND-E. o. Desnoes defeated H..
schattman. Cd, 6-i: 7. A. Bodkin de-
feated G. Greentree, CO. G-1: ]. s. Nc
Dermott defeated II. stern. G-1. 6-1 /.
Kenneth u. Fischer defeated III. Ablowlch,
g.. 6-1; Morton Bernstein defeated w.
feated g. n. Preston. so. O.. 0--i; Fred
d. Powers defeated Frederic Damrau
81, 60; Anton F. Won Bermuth de-
feated G. ii. Names, c., OF: s. Il.
Chua won from l.. Lewis by default H.
Katzenberg won from n. J., Sommer, So
6--3. IS, default; Henry II. Bassford de-
Binzen defeated S. Gould. 60. G-3 w. s.
Pearce won from @. lie Marie by default:
J. Lavino defeated A. Jacoby. 20, Sc
60, 40. 6-3; ]. p. Nickonow defeated
J. l.. Verstraten, Go. Go; L. w. Knox
defeated II. ". Gleichman. 60. 6-f
SECOND ROUND-Herbert l.. Bowman de-
feated Walter Abels. 60. 6--1: Leo Sles-
niger defeated g. Brown. Ga az
The New York herald., 1922-05-14
The Summary

In the final of the second sixteen
A. s. Bourne, Garden City, lost to G..
A. Peacock, Cherry Valley. at the nine
teenth. Bourne scored 10.
The summary
CHAMPIONSHIP, THIRTY-SIX HOLE
FlNAL-IIoward w. Maxwell, Jr., Nassau
peat Donald Mekeilar, North Hampstead,
and 2.
SECOND SIXTEEN, SEMI-FINAIS-A. S.
Bourne, Garden City, beat r. NJ l..
Church, Nassau, and 2; Grant A. Pea
cock, Cherry Valley. beat b. Fox, North
Hempstead, and 4.
FiNAL-Peacock beat Bourne. up Q9
holes).
THIRD SIXTEEN, SEMI-FINAL.-C. =.
barton, Rockaway Hunt. beat w. c.
Hansen, Belleclaire, beat Dr. H. M. Men
del, and g.
FlNAL-Iansen beat Barton. up.
The New York herald., 1922-05-14
Pawling School Loses

Special Dispatch to THE NEw YoRK HERALD.
PAwLrNG. \. Y. May 13.--Irvng de-
feated Pawling on the latter's grounds
this afternoon by a score OF 10 TO 6.
Irving knocked Jonieca out OF the box in
the eighth inning. Moore and Owens
starred for Irving.
The New York herald., 1922-05-14
At Glen Ridge Club.

GLEN RIDGE, ~. j., May 13.-An eighteen
Glen Ridge Country Club links was tied for
return ". g. Cordley and III. s. Palmer to-
day. The scores:
II. G.. Cordley, ss-fp-Ga: III. s. Palmer.
S7--1s-69; Dr. w. u. Broughton, se-f5-
10: II. NJ. Scheffey sT-12--75; nj n Mer-
rick. Ss-ii-77: Allison Dodd, oo-22-7T; /;
G: u. Leach. o5--is-1T II. u. smith,
S3--4-Tn.
The New York herald., 1922-05-14

Nassau Player Defeats
Donald McKeIIar 4 and 2
Mile. Suzanne Lenglen
Wins Two Love Sets

n RUSSELS, May 13 ASSOCIATED
h Press). Mile. Suzanne Leng-
- len decisively defeated Mile.
Vanderkinden of Belgium this after
noon in the opening round of the
international hard court tennis
championships. The score was co
Go
The French champion simply
smothered her opponent. who holds
fifth place in the Belgian ranking.
Mile. Lenglen's speedy service had
the Belgian player bewildered
throughout the two love sets. the
winner registering no less than seven
service aces. Not one game went
to deuce.
The New York herald., 1922-05-14
Louisiana Takes First
in Southern Track Meet

BATON ROUGE. La. May 13.--Louis-
lana captured the 1929 track champion
ship of the Southern intercollegiate
Athletic Association at the State Field
here to-day with score of SO points
Mississippi A. and NJ was second with
46 -i3 points Vanderbilt placed third
with is points and the University OF
South Carolina fourth with III points.
The New York herald., 1922-05-14
On Knickerbocker Links.

A best ball golf event as the opening
day attraction at the Knickerbocker
Country Club of Tenafly. n. j.. yester-
day was won with a score OF SOIL SO
by William Cochran and j. r. Loomis.
There was tic In the individual sweep
stake event between w. G. Ridgway,
s5-16, SO. and Col. j. r. Simpson.
94-25. 60,
The New York herald., 1922-05-14
Tilden and Richards
Lose to Californians

ID bRkELEY, Cal. May 13.--will-
n lam NJ. Johnston and Clarence
]. Griffin. former national
doubles champion. to-day defeated
William T. Tilden I'd and Vincent
Richards, national doubles cham
pons. 6--4, rs. 3--e, Ga, in the
annual tournament of the California
Lawn Tennis Association.
The New York herald., 1922-05-14
Winners at WykagyI.

B. a. Nichols was the winner of the
golf event decided yesterday at the
Wykagyl Country Club with card of
S6-15, H. f. l.. Watson was second. with
S9-17, 72 In the swcepstalte COMPETE
tion against par Nichols-was 3 down and
J. c. Rogers l down.
The New York herald., 1922-05-14
British Professional Golf
More Uneven Than Eper
No Outstanding Stars Have Cropped Up in Journeys
Played Abroad and the Road Seems Open
for Another American Success
BY JOHN G. ANDERSON.

Early returns from the play of British
professional golfers seems 10 indicate
that never before has there been such
uhevenness. that the old masters have
az last found the pace too severe for
tnelr energies, that the results of future
contests for some years 10 come will
nave very much the same look as those
mere In America for the past decade.
namely, a variety of winners with no
tWo three monopolizing.
There have been half dozen county
championships in the past fortnight and
put two stars have come through sue
cessfully, Havers losing his title. much
TO the astonishment OF the critics, and
Mitchell winning only by a single stroke
from small field The Blondell Sands
star, Havers. however, in a match with
Abe Mitchell over the thirty-six hole
route defeated the North Forelander
up and 3 to go. Meanwhile Vardon. Ray
Braid and Duncan We're being partnered
by other local pros In the south of
England and were barely squeezing
through to wins in exhibition contests.
Then came the first big open tourney
the season. that at Roehampton. for the
purse of $1,000 and a large silver trophy.
which must be won three times to be-
come the personal possession. George
duncan, with two wins TO his credit,
loomed up as most formidable. though
j. III. Taylor had surprised by carrying
OH the purse and a win last year. Every
professional who will be in the open
championship lists. with the exception of
James Braid. was at Roehampton. which
is links measuring $3.50 yards.
Right of the reel there came news of
numerous failures to qualify. the high
mark being 151. Harry Vardon, ]. II.
Taylor, Arnaud Massey. Sandy Herd. Ar
thur Havers. S. Wingate. J. w. Gaudin.
Fred Robson. Jack White, A. f. Hallam,
Charles Johns and others who always
take prominent part in open champion
ship play failed. Some of the misses
too. were spectacular. Fred Robson. a
grand golfer, needed par for the last
four holes to finish in 6S. He man
aged to start a series OF sliced shots.
which fell among trees. and before he
knew it had taken shots over par ard
was outside the pale.
Match Play Surprises.
And in the match play surprises be-
gan with a rush. Mitchell being toppled
over through taking three puts on each
of the last seven greens, nd Ray in
his match with Duncan being able to
win bu {. single hole in the process of
the game. Duncan won by and 3.
James Ockenden. who reached the
final Of this tourney last year and who
seems to be one of the coming cham
pions of Great Britain on his play of
the last season, went merrily through
his field to the final round. George
Duncan had little difficulty in reaching
the semi-final. where he was stacked UP
against George Gadd. The latter
reached the turn in "a and was on even
terms with Duncan. Then the latter
unleashed that kind OF spectacular golf
for which he is famous. with 2, 3. g 4. 3.
where the match ended.
Duncan had par on the last four holes
for a &C. In the final he reached the
The New York herald., 1922-05-14
ROD AND GUN.
STEAMER JOHN GULLY

Leaves Battery for Fishing Banks, 3 A. NJ.
Saturday and sunday. Special accommoda-
tions for ladies. Bait, tackle and restau-
rant on board.