Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-08-28

A PROMINENT Englishwoman who
"A has taken a lively interest In chari-
ties and affairs for charity all her life
was interviewed recently on a rather
out of the way subject.
1t was the correct method Of selling
programs!
She has sold so many, so often and
80 successfully that 1t has become nl-
most n profession with her and she has
her own ideas about it.
Chief among them is the belief that the
women who volunteer to sell programs
for those amateur theatricals that are
always given once In the summer ana
several times during the winter FOR
charity should know as much as pos
siblc about the organization they are
selling for.
"They are often called upon to ex-
plain the necessity for the price they arc
charging" she said. And n great deal
depends sometimes upon their ability
to prove that the need Is urgent
Now that's very true; you often 20
to these amateur affairs and think you
have paid enough for your ticket to buy
n whole hospital bed yourself. and then
find that you have to pay more In order
to see what it's all about.
VOU can't understand why that
l. should be; 1t seems like a gouse to
you.
So you nsk the sub-deb who has
thrust the program and the request for
"any you want to give Mt you.
And nine times out of ten she re-,
plies: "Why, it's to add to the. fund. y
You ask her what fund ard she says
"Why, the fund this IS given for. the
hospital or something
That's all she knows.
The result Is. ms this Englishwoman
says, that the largest part Of the audi
cnce has not the slightest idea OF what
the entertainment is for. or why 1t Is
being held.
Most of them think that it is just to
give certain ''stars' among amateur
actors chance to show their ability.
1t doesn't mike any great difference
to those who 60 to the show just to see
those stars; but those who really want
to help are interested more In the re
suits of the affair than in the affair
itself. and they want TO know just what
the need is aud how it is TO be filled.
THE consideration Of this side OF n
l. question, which has always been
taken pretty much for granted, gives
You something else to think about.
That is that there Is always a better
and a poorer way to do everything you
take ur, even II It is as simple n thing
MS selling programs for charity enter
tainment.
OF course. it wouldn't be possible to
sit down and read all there is to read
about every hospital, day nursery, set =
tlement house or home that you are
asked to aid.
But it undoubtedly would be a great
help If you found out just enough to
answer questions intelligently in case
anybody asked them.
The shoot in the air and trust to .
luck method of doing things may get
you through all right. but If you pre-
pared a bit and aimed some you'd have
still better results.
A NYHOW there's a certain salts
"A faction to yourself in taking the
right course.
These hit-or- miss methods are pretty
breath taking.
You pull through, somehow, withou,
anybody's finding out that you don
know what you're about or why, but
YOU don't gain anything BY it or give
much.
There are lots Of girls who have been
to tens Of different places and had any
number of varied Without
gaining one Sprck of knowledge or in
formation or help Of any kind for them
selves.
And Of course they continue to give
correspondtngly little with their lives.
THEY'VE just sold their programs for
l. as much as anybody would give
them. without making any attempt to