Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1922-06-14
~ al . ~ r & .
R. U. Berdahl, Secretary o.
South Dakota Association.
Gives Talk On Protection
For Retailer; President
Mann Stresses Value OF
Advertising; Women Are
Given Picnic This After
noon; Luncheon And
Smoker For Member. To-
night.

delegates and visitors to the con- 2
vention Of the North Dakota Retail
Merchants association in session at
the city hall heard two interesting
addresses this morning, on pertinent
topics. r. U. Berdahl of Aberdeen,
secretary of the South Dakota Retail
Merchants association talked on the
protection of the retailer, and John
Taylor of Minneapolis told of correct
and incorrect methods of salesman
ship. Senator G. M. Peterson of Du-
lutn conducted question box.
This afternoons speakers included
G.. E. Lawrence, advertising manager
for Finch, Van Syck and McConville
of St. Paul, John 4. Sullivan, and c.
l. Evenson. president of the Minne-.
sofa Retail Merchants and Grocers.
association, Sam Crabbe Of Fargo, and
R. E. Flint. dairy commissioner for,
North Dakota.
Buses were at the city hall at the
close of the morning session to carry
convention visitors to the Northern
spection. A number Of persons took
advantage of the opportunity to in
spect the plant.
This afternoon the visiting women
are to be entertained with a motor
tour. and picnic party, and there in
a big smoker and entertainment at
the Commercial club tonight for the
men visitors. F. x. Gravel of Du-f
luth, who is general salesmanager for
the Stone. Ordean.> Wells company,
and one Of theEliye wires attending
the convention, will preside. d Hon.
John McGrann is scheduled to make
the main address of the evening
That seasonable advertising. both
direct by mail to customers, and
through the newspapeEs, il entials
to41 the -sutcaD of the merchant is
the consensus OF opinion among the
speakers and delegates attending the
convention. President f. p. Mann.
who is presiding, and who is q sue.
cesful merchant and general business
man, stresses the need of good CON-
sistent advertising, and believes
strongly not only in using the press
for placing information concerning
goods before the people, hYt also ad-.
vocates the more personal, circular
through -the-mail, method.
@ .sss,, Bcrdahl SpcakeC.
Mrxsberdahl, in discussing The
Protection of the Retailer" declared
that he believed the best kind Of pro-
lection is understanding-the getting
together on problems, putting our
feet under a common round table.
I'VE need more than anything the
rule of reason" Mr.. Berdahl says
if we get our feet under the common
round-table, our heads will follow.
So-called pernicious legislation is due
in large part to the misunderstanding
of those responsible for such legis-5
lation, the speaker declared. AS a.
remedy for this Mr.. Berdahl suggests
that the business men take their
problems right to the public, and the.
public will be fair if given chance
to understand, and to measure these
problems from the proper angle.
Among the specific problems which:
confront the merchant and for which:
protection" or aid IL needed. Mr.
Berdahl mentioned store burelaries.
restoration OF confidence, improve
ments of credits, insurance of various
kinds and laws He pointed out that
at the present rate Of crime one store:
out of every four in this state will be:
burglarized during twelve month
period. For a small amount OF,
money Mr.. Berdahl stated that .,
burglar alarm system could be in
stalled. and a community vigilance
committee in every community could
be created, as a means of partially
meeting this evil. In South Dakota
Mr.. Berdahl said, they are advocating
state constabulary, to work on such
cases as burglaries, bank robberies,t
hold-ups, ETC., with jurisdiction over
all the state. and not limited in au-
thority as county sheriffs are.
Advertising is advocated by MI.
Berdahl as being the most effective
means of restoring public confidence;
in the business world. In regard to
the Improvement Of credit MIR. Ber-
ahl said that merchants should eth
er place their business on a strictly
cash system. or place themselves in a
position to extend credit. intelligently.