Imperial Valley press., 1922-08-15

1t is the women who keep drug stores going. The
drug mans success is assured if he win the
meaning their patronage their interest and their loyalty
The new Loynd Drug Store will be headquarters for
Ladies' Toilet Articles. substantial share Of the space
will be devoted to this In purchasing stocks Mr.
Loynd has had the ladies mind whatever modern in
vention has devised for the satisfaction of madysno
vanity No No-TASTE we should say will be found in
the ladies' department of the store little later
there will be with mirrors and such where the
ladies try on the powders.
A lunch service will be important feature of the
Loynd Store There will be accommodations for twenty
customers at the fountain at and special cuisine will
for the ussy summertime appetite of Imperial valley
Mr. Loynd has catered to this in the and knows He
will bring to the service the experience that he has had
Nor must it be forgotten that this is DRUG store.
The prescription department will be the last word in
venience upo-date equipment This department will
be established in the and will include special
convenences which Imperial valley climate makes
sary and all of which have been we'll thought out in ad
vance.
The store will probably be ready for business
Thursday Friday August "a 25. The will
be made Systematically possible but it is probable
that the Loynd service will be discontinued per-
haps three days Monday Tuesday Wednesday of
week And then the word will be "full speed ahead with
everything provided that drug store furnish.
BY the middle of next week an old landmark will have
taken modern adornments. The dgnfed quarters of
the First National Bank for many years will be bright
with electric lights and gay with the many colored
ments of an up-todae drug store The atmosphere will
change from the conservative to the ultra progressive
The service will be and alert and notwithstanding
to mans physical needs where for ten years past thought
has been deiberative and applied to mans commercial
and financial necessities.
The Loynd Drug Co. is on the move. 1t is endeavor-
ing to transplant from the old stand just west of the
quarters of the First National Bank the building vaca
ed by the bank 1t is endeavoring to do this with mini
of interruption of service to the loyal clientele which
the store has gained during the proprieorship of Mr.
Loynd and before 1t is thing not easy to do for
drug store cannot function enroue 1t is too tightly fast
ened to the floor and depends too much a service
which others control.
Perhaps the central feature of the new Loynd Drug
Store will be the fountain service Mr. Loynd is installing
the most modern equipment that can be purchased 1t
conemplaes all of the things which special conditions
of Imperial valley influence and takes advantage all
that experience has taught
The drug mans problem in Imperial valley is to keep
COOL Not merely to keep cool himself but of far greater
Importance to keep the customers COOL The new Loynd
fountain is designed to do this economically pos
sibe-but effectively regardless cost. The type of
fountain that in by the best Los Angeles The
technique of the fountain would be too much for most of
to comprehend but practically it keeps the water
cool it be without freezing and operates speed
up servceby riumphs of convenience for those who
manipulate it for the public benefit.