Imperial Valley press., 1922-10-16

the fundamentals of success. One mus
work and save and learn and grow.
Optimism Must Be Sane
This may seem like very poor pro-
motion material. 1t is really very good
and had the article been written 90
years ago and followed faithfully, 1t
might have meant millions to the val
ley and saved us from many distressing
situations. No one is q benefactor o:
our people who encourages them to be
lieve that they can get along without
work or that they can get rich at Il
stroke and retire. To follow such ad-
vice, whether in Imperial Valley or
elsewhere, is merely 10 contract disaster
flor future delivery. Farming is q
gamble at its best. 1t is not necessary
for every farmer to be q plungcr.
What to Be Done
What's to be done about its
1t is already being done.
A company Of business men who were
named not long ago to make inquiry in
to Imperial valley conditions and what
is necdful to nc done TO remedy them
reported three things:
Systematic anil scientific fcrtiliza.
tion.
Subdivision of large acreages making
possible more intensive cultivation and
more personal direction of farming en
terprises.
Organization and cooperation il
marketing.
To these three business man who
was shown the report added another
l,,x sntn 70
ing project he said, "can stand IL
per cent. Bankers have got to realize
that. If the hazards of the business
are such that 10 per cent is made neccs
sary as factor OF insurance, ther
bankers should deny such persons credit
and deal with per cent man. 1t il
better to help u 6 per cent man than
break q 10 per, cent man. The 10 pei
cent element is one Of the conditions
surrounding the flriner which places
him in a situation where he hasn't goi
u chance. F,
where Encoara cement Lies !
And now:
Puzzle-Find a h,tsis for optimism il
the present outlook.
It exists in this,' that the situation
outlined is Of AN order which is past
or passing, The fret that mems minds
are being applied Ia the subject sets
in motion the forces which viii correct
it. And all the time there is the fact
uppermost that there has never been
anything the matter with the country,
but only with methods. No one is
to be blamed even for errors III nc
thods because wo undertook the devel.
opmcnt of q new country and every
thing had to be fcuad out by expert
enee. Now, we have paid the price and
learned the lessons which experience
brings and are ready to enter upon q,
aew era, an era bright with prospects
of great things. A prospect waits that
will be permanent.
What Is Being Done
Article one Of the constructive pro
gram is to be met through the efforts
of soil fertility institute to be held
some ;imc il. November. Success is
assured by the manner in which roopic
are rcacting to the proposal. There
are several practical Elans to make
effective the campaign for restoration
of the fertility Of our lands and 10
doubt one of them will be adopted by
the coming conference.
The development department o: the
county has 4 plan to get the large
tracts subdivi.ed and this will prob
ably be supported by land owners
conference to be held some time this
winter. Real estate ren will co, oper-
ate and the thing bids fair to bc brought
about as an economic development rs
It 10 rhc best way TO assure success.
Much has been done already and the
process is in operation day by day.
The marketing problem is importan.
but we don't need to worry about it.
Every other industry and every other
section Of California has been over the
same ground. After the producers have
been stung long enough they will Get to-
gether and work oui something. Appar.
emily the human mind is so inert on
this score that it will net function OK.
cept under the hash Of necessity. That
has been the experience elsewhere and
evidently is to be the case here. Some
day, however, perhaps not SO far away,
the melon and the lettuce enterprises
will get under the cooperation um.
brella and join the orange aud the
raisin iidust<ies.
No one u giving mose thought TO the
problems OF the hour than the bankers
II requires nerve as well as q broad
vision TO zee that an apparest cutting
off OF immediate profits may mike for
4 st4bilizjng OF BUSINESS, the banking
business with the rests but this also
& &. ~ By . B