The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-01-01

Ter Mortified parents couldn't bring
themselves to see the wisdom OF
paving nearly 500 for "a garment
Tor their so young daughter, and in
sisted that she take Il back. Her
rather went with her. The mer-
chant from whom she had purchased
the coat was willing to sell her in
stead cheaper coat. the SIS she had
already paid going on account, out
the lrate father would not have Il so
The money was to be refunded and
there was to be no coat purchased
from that store. Lefko as media.o,
was drawn into the affair and al
though he appreciated the mer-
chants viewpoint he stressed the
fact that friend made for the
store is worth many times IS in the
long run, and the money was re-
funded, no coat was sold and the
father went forth, his state OF mind
proclaiming him a possible customer
for that store at some future day
Some merchants go on the theory
that the customer is always right.
believing that such a policy will in
evitably pay itself out. II has not
been SO long ago that a Tulsa woman
bought pair of slippers that had
been advertised for s1.95. and for
which she said she had paid S2.95.
The matter was taken up with the
store owner, who placed the blame
for the traWaction on the clerk,
fired the same and refunded the 81.
But such drastic action 10 not al
ways necessary and but compare
lively seldom followed. Uusually
such matters can be adjusted with
out II, to the satisfaction OF the Gus
toner and the ultimate good OF the
merchant.
An Uutimcly Thrust.
SAY il with furniture, flowers
die" read a sign in a certain furni-
tuIe store of tulsa. However true
that fact might have been, the Bet
ter Business bureau believed that
any reflection on a legitimate busi-
ness, however inadvertentl that re-
lection may have been. is not ethical.
Contending that the National Flor
lists association had spent thousands
OF dollars in advertising through its
slogan parodied by the furniture
concern, Lefko discussed the ethical
phase of the matter with the ad-
kVerksing manager of that firm. The
phase of it the advertiser had nor
though of; the twisted slogan had
simply appealed to him as a clever
huNtTllStIiltIlht NiAiNh ~ "'.'t 80,
the truth of the sentiment together
with the fact that its original Is 30
we'll known to everyone mad given
him certain knowledge that 1t would
get across" But seeing 1t from the
new viewpoint, the sign came down
and there we're probably compare
lively few Tulsans who ever saw II
during it's short-lived appearance.
| A certain shoe store advertised
cash sa.u, no goods returned. no
money refunded. An out-of-towr
customer bought q pair of shoes. got
home, found that they didn't fit. and
wrote in to ask that the money be
refunded. To make long story
story short, and to omit the contro-
versy into which the Better Business
bureau was drawn, the merchant
frather than lose the friendship and
| goodwill of what might Just as wei
| be a future patron, broke the rule
and refunded the money, the CIR
cumstances putting the case some
what out OF the ordinary, in his be
lief.
| A satisfied customer Is q friend
Friends are the backbone OF any
business and Tulsa merchants have
friends. They have friends because
they earn them and therein lies the
answer to the question, WIN do peo
nIe like 10 trade in Tulsa?