Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1922-08-13

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If we want to know what eli
mate and scenic attractions will
do for Albuquerque, let us see
what they have done for other
cities. Denver was built, by ad-
! vertising its climate, from a city
of few thousand to the Queen
of the Rockies with population
of more than 100000. Colorado
Springs is another example of
what advertisement of climate will
do. Los Angeles was nothing
until the chamber of commerce
began to exploit the climate of
southern California. We have
Los Angeles beat thousand
miles on climate and we have
gallons of water where southern
California has pints.
The Story of AshevilIe
When / first saw AshevilIe, N.
c., 1T was a muddy little noun
tain town Of two thousand peo-
pie. l was there when they suit
their first skyscraper, court
house of brick with a tower that
was sixty feet up in the air. |
was there when they built their
first brick hotel. 1t was three
stories high, and people came
from miles around to see it. |
was there two years ago, and
Asheville has become a city of
millionaires. Twelve years ago.
the city levied a tax of fifteen
thousand dollars a year to be
added to the advertising budget
OF the Chamber of Commerce. In
| that twelve years it has grown
from $4,000 to $4,000 inside the
city limits and has added $4,000
more to the suburban, population.
Its taxable property has increased
IN mat period from $1,000, 900
to $54,O00,000.
Asheville hasn't a railroad shop
or sawmill or a factory of any
kind,, and it has no agriculture
ABOUT 1t except what can be
raised upon the thin soil of steep
hlllsides. 1t capitalized its aIti-
tude of 1900 feet and its pine
forests as resort for tubercu-
iars' and the natural scenery of
the Blue Ridge mountains to at
tract tourists. The fifteen thou
SAND dollars year voted by the
taxpayers for advertisement of
AsheVllle has already paid them
PACK a thousand fold
Albuquerque has an infinitely
better climate than that or Ashe-
vile. We are 5000 feet high and
have an annual rainfall of less
than eight inches. Asheville has
an altitude of only 1900 feet, and
has a rainfall Of forty-one inches,
coupled with fogs.
Albuquerque's slogan is Fifty
thousand people in 1925"
Nothing can stop us from
achieving that figure il we have
the nerve to advertise our re-
sources. This year we shall make
building Improvements in this city
and about it that will cost not far
from four million dollars, not in
Guiding the cost of the shops. IN
stead Of being overbuilt, we shall
be underbuilt before the first of
the year.
The new hotel should be COM
pletcd at the earliest possible mo-
ment. The fact that the commune
ity subscribed $3.50. 900. for. the
erection of new hotel gave a
wonderful impetus to the growth
of the city. People away from here
then realized that the people of
Albuquerque believed in Albuquer-
que and were willing to back their
belief with their money
Being Widely Advertised.
When We acLa1 far nv oI,,o,
Using budget, it was subscribed
quickly. Already the city has been
advertised in newspapers reaching
millions Of people. Beginning next I
month millions of magazine read
ers will hear of Albuquerque. Nov
ing pictures of Albuquerque have
gone into more than twenty thou |
sand show houses and have been !
seen by more than thirty million
people. The moving picture show
was made possible by the cooper
alton of the people of the city in
showing Albuquerque to more than
thirteen thousand people who
came through here en- route to or
from conventions on the coast.
The Chamber of Commerce be-
lieves that the best possible adver-
tisement this city can have is to
show it to people who live in the
eastern states. We showed it to
real estate men, Rotarians. Shrin-
ers. osteopaths, dentists and bank
ers who came on special trains and
here long enough to be
driven about the city and through
the valley. The response from this
sort of advertising has been more
than was hoped for.
1t is one thing to get people here,
them here. People want to be en- /
tertained. They need to be II
amused. Paved roads will give
them an opportunity to drive
through the country. But that is
not enough. We should have
scenic drives, such as we might
have with a decent road from Ba-
relas bridge by the volcanoes to
Alameda bridge. We should have I
a rim road by which the, crest OF I
the Sandals could be reached.
We will have show house before
. great while, and we must have
Viz COlNtHllOii ildlit WiiNi N"h |
be had without much expense by
putting the armory in good con-
lition.
Should Have Real Park.
BY all means we should have the
Rio Grande park. with bathing
1each. Such park, with more than
eighty acres of land included and
/ boulevard along the river from
DID Town to Barelas bridge, would
not cost much, as nearly all of the
and would be donated by the own
ers because of the improvement OF
heir remaining property.
OF course. there are people who
zee no need for such frills, just as
me merchant refused to subscribe
O the budget. because il Albuquer-
Iue is to have population OF
fifty thousand within few years,
With more people will come more
1t was thus he reas-
med.
But people want amusements,
nd they ntScomforts, and they
want scenic roads over which they
al. ~ Nd