Mohave County miner and our mineral wealth., 1922-06-30
DODGE BROTHERS
 BUILD NEW COUPE

Behind the simple phraseology of an announcement which Dodge Brothers, Detroit automobile manufacturers, are publishing today in every important city and town in America, lies the story of new achievement in auto- mobile development. "Dodge Brothers announce a business coupe; conserva- tive changes in the body design of all other types" the advertisement reads.
 The business coupe is the first all steel closed car ever marketed. In this respect it takes new and distinct place in automotive history, for it in wolves an entirely unique principle of coupe body construction. The steel body not only practically eliminates the problem of limited production, due to the tedious and costly individ- ual workmanship required on wood bodies, but also enables the manufac- turers to give the coupe the same Jus trous, baked. enamel finish which has already contributed so much to the reputation of Dodge Brothers open cars. This process in itself will also facilitate quantity production, as an enormous amount of time was con- stunned heretofore in applying the nu- merous coats of paint required on wood.
 Naturally, these are important fac tors in the determination of the sell ing price, resulting in economies which Dodge Brothers are passing di- rectly to the purchaser. "Wood is practically eliminated from the con- struction of this car." said MT. Far row the local dealer. "Even the frame work and panels are of steel, and the natural result is lighter, quieter and more durable car. Steel prolongs life, and reduces the possibility of squeaks and rattles.
 "The Business men of America have been expecting such coupe and Dodge Brothers have given it to them.
 "It is in reality coupe at a road ster price. While it is easily attrac- tive enough for any use, it is parti- cularly designed for the business man who needs the comfort and protec- tion of closed car in his work, but who can easily get along without a few of the luxuries which, in the past, have made the closed car so expensive i, The business coupe is built inside and out to withstand the wear and tear of every day use-and yet it retains the same lightness and beauty of line which everyone is accustomed to look for in Dodge Brothers closed cars. It lacks only what might term the de- preciation liabilities of the more ex- pensive coupe. It is upholstered in genuine leather, has wide, comfort able straight seat, is equipped with cord tires, heater, dome for raising and lowering windows. The doors are unusually wide and are fitted with new easy closing Yale locks. There is more than the usual amount of leg room and convenient and spacious lug gage compartments are provided. Doc tors, real estate men and salesmen of all kinds will find it just the car they need. We already have good indica- tions of tremendous demand.
 "The change of design in the other Dodge Brothers cars indicates that while Dodge Brothers have always ad- hered closely to the practical they are also progressive and abreast of the time. It is Dodge Brothers policy to make improvements year after year and month after month and this is simply another step forward"