Evening star., 1922-05-21


TINE letter was well typed
crisply phrased, business,hke,
impersonal-an but the post.
script:
and the contract 10 thor
oughly satisfactory. i shall arrive
Friday the eighth. and. II convenient
should like to confer with you sat-
urday. I shall then be ready to 80
to work in earnest Monday morning.
Thanking you for your courtsay
and promptness, / am
Sincerely yours.
49, A. MEADE.
'P. Sit is only fair to, tell you
that I am a woman. II you don't
want me on that account please wire
me right away.
Yours truly.
SUSAN ALICE MEADE"
well, I'll be hanged" Mr.. Miles
willard. president OF the Maple Leaf
Ice Cream Company, looked over at
Mr.. Dan ,Mahoney, manager OF the
Maple Leaf plant. Would you ever
have thought that that young CHI
cago fellow who wrote those Don't
keep a race horse on a pack mules
lob ads, and the We'll, why. not
smoke tobacco for a change? was a
Susan Alice?"
Susan Alice" Dan turned to re-
gard his employer with open-mouthed
amazement. "rd "a bet . dollar his
first name was Sam. And we've hired
a Susan Alice for an advertising man!
Susan Alice" He sat for some mo-
ments stunned to silence. Well, I'll
bet you two bits" he hnally offered,
that she's more Susan than Alice,
had an old maid Aunt Susan once"
This last fselingly.
When Miss Meade arrived at the
one-storied red-brick Maple Lear
plant on Saturday, however. she
proved her right to both her names
She was Susan In the slim straight
mesa of her dark suit the smart
plainness of her hat (Which had
doubtless cost five times aS much a.
a mere man would have guessed), In
the businesslike directness OF her
approach.
DUT under the smart plain hat her
~ hair was soft and wavy; and un-
der her businesslike phrases her voice
trembled a little. Excitement, sent =
sudden hot unbusinesslike wave OF
color sweeping down to the severe
plainness of her. collar. Oh, Susan
had done her, clever, professional
best, but In spite of her efforts. some
thing still remained unquenchably
Alice. =
1t was Susan who assured Mr.. Ma
honey, impersonally,. pleasantly, that
anywhere he could find room for
desk for her was quite satisfactory
It was Susan, also, who Listened with
alert, Intelligent respect to Mr.. Miles
Willard while he explained that the
Maple Leaf Company was an infant
concern, that the Ice cream could not
bs placed on the market for two
months yet. although, Of course, the
advertising was to be begun at once
that the huge Wiley Ice Cream Com
pany would be their only competitor.
and that, beyond her years contract.
he could promise her nothing; her fu-
ture would depend upon the future OF
Maple Leaf Ice Cream.
It was Alice who fell in love with
Mr.. Miles willard while he was still
explaining the state ice cream laws.
long before ne had reached the re-
quirsments as to- tho percentage OF
bntter-fat. She would not have ad-
mitted this to herself. Of course.
1.-THE Wiley plant is just over the
state line" willard said, "and the
law there lets them get away with
only per cent. Then they run their
5-per cent ice cream in here and sell
1t, though any manufactured in this
state has to have 3 per cent. We're
going to have 10 or 10. I've had the
thing looked Up to the last fraction
OF . cent, and we can AFFORD to do 1t
and still sell at the same price ~
Wiley's. They must be making trs-
mendous profits"
"Quslity will have to be the adver-
tising ANGLE" decided Susan.
IT wonder If he's married" thought
Alice. .,,
+
DUT Miss Susan Meade, starting
work next Monday morning. was
as pleasantly crisp and businsssliks
as the white linen collar and cuffs on
her well tailored tricotine dress. Dan
Mahoney. whose desk in the large,
bare office room was only six feet
from hers, liked her at once, and
chuckled when he saw how she put
the new Maple Leaf salesman-a
fresh young man with a vaudeville
quotation with his proper niche.
But when Donaldson, this same
salesman, suggested to willard that
the brick ice cream be made not in
the customary layers. bpt with q
maple leaf of the contrasting flavor
running through the brick and show
ing on each slice, Susan was his most
enthusiastic supporter.
''If the molds don't make the proc
ess too expensive" she urged. at
would be wonderful advertising.
Think of 1t, your trade mark on every
piece that is servedt
The idea became a Maple Leaf Com
pany fact
Susan selected the design to be
used for the counter advertisements,
chose the lettering for the street
signs. wrote the copy for the adver-
tisements, which began appearing In
he nausnonar1