Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1922-04-13
FIRST AIDS TO
BEAUTY COVER
EVERY DEFECT
MILDLY Need Haze No FIdLC
IN Her Natural Con-
pLexiOn.

Look on beauty, and you shall see
It's purchased by The weigh" '-William
Shakespeare.
So evidently, even in the Bard of
Avon's day, lovely woman felt that the
line about beauty unadorned being
adorned the most was written by some
man who VS. more of a romanticist
than a realist. At least, she has never
taken him at his word, for according to
the saleswomen at the toilet goods coun-
tiers of the Indianapolis stores, who
should be in a position to know, the
sale Of beauty preparations" has been
steadily increasing ever since the first
department store established It's beauty
parlors" on Washington street seventy
years ago.
OF course, beauty preparations are as
non-essential as silk stockings, but it
would be easier to convince the average
woman that she could go through life
wearing cotton hose than that she needs
nothing but soap and water to pre-
serve whateyere degree Of good looks
with which Nature endowed her. Women
of the present day, between the ages OF
10 and 30, who do not use face powder
are cs rare as the plesiosaurus, and even
rouge is no longer restricted in its use
to any one class.
OF beauty which may be purchased by
the weight" The specialists IN this line
say that every woman needs at least two
creams-One to use before applying the
powder and another TO remove it-and
whatever dirt has accumulated. Lip
rouge is not so generally used, but most
women include it in their vanity bags.
-Four dollars should purchase near
essentials" in a moderately priced line of
toilet goods-and with judicious use,
they should last at least q month, with
a little rouge left over.
II a really complete array Of beauty
aids is desired, however, this is only a
beginning.
Is your skin suffering from spring
fever and general sluggishness? There
are any number of tissue building creams
to restore its freshness. Or perhaps you
have been accommodating too much tissue
in the form Of a double chin, in hich
case an astringent cream is in order.
Wrinkles may be ironed out with a
wrinkle eradicator; eye brows, after hay
ing been painfully removed with tweez-
ers, may be restored or counterfeited as
desired by means Of the correct prePara-
ton; and the coat Of tan which is best
acquired by a trip to the seashore or the
northern lakes may be removed with the
proper cream at considerable additional
expense.
In fact, It is difficult TO find a flaw
in milady's complexion for which some
remedy has not been devised. There are
preparations TO put on at night and
others to put on in the morning, before
going out and after coming IN. AS
blanket remedy TO remove all the defects
which are only Skin deep" and reju
venate the entire contour, the specialists
recommend a mud-lke mask which IS
plastered over the face, allowed TO dry
and then soaked of. It does not COM
pare" with mud in price. however.
Add to these the manicuring necessi-
ties Of cuticle sOftener, nail bleach. pol
lsh and tint, and such accessories to
daintiness as depilatories, deOdOrants.
toilet waters and perfumes, sachets and
bath salts, and you have a deeped under
standing Of how truly Shakespeare spoke.
One interesting item remains-in spite
Of the self-reliance and courage of the
modern woman, she has not yet discarded
the smelling salts bottle. Some Of the
stores report a steady demand for this
old fashioned article.