The New York herald., 1922-02-05

opening. The actual biddlrs FOR the
plant took less than one m.aute. al
though the formalities required half an
hour.
While this was going on Edsel Ford
said:
"The plant will open at o'clock Mon
Gay morning. AS a start about 600 men
will be employed. They will not try to
flood the market with the Lincoln cars.
They will find out the normal car alb
sorption and manufacture that number
OF cars"
The Lincoln Motor Company issued
this statement Immediately after the
sale:
This believed to be the beginning Of
what Is expected to result in one of
the most far-reaching affiliations in
the motor car industry. On one end
the tremendous Ford institution. turn
ing out million or more motor vehi-
cies a year, and on the other end the
Lelend-built Lincoln. which In COM
paratively short time has forged it's
way to the front as probably the finest
constructed car the world has ever seen.
United Varied Qualities.
1T brings to the Lincoln company
Fords almost limitless resources, and
lack OF finances was the handicap the
Lincoln Motor Company has ever ex-
perienced. 1t also brings together two
men who are recognized as unques-
toned leaders in their respective fields
Ford as the master manufacturer in
quantity production and Henry M Le-
land as the master of the finest things
mechanical
While the new Lincoln company be-
comes he -
Company the executive personnel of the
TWO concerns will be held separate and
distinct. the management of the Lincoln
company continuing with Henry and
Wilfred G. Leland. In fact, this was
enc OF the conditions insisted on by
Mr.. Ford at the outset of the nepo-
tiations
An increased manufacturing sched-
uIS VIII be inaugurated immediately.
there pelng a large amount OF stock in
various stages of completion and much
bly,. The former Lincoln manufacturing
organization has been held largely ~,
tact and preparations We're all m. de N
ADVANCE SO that everything would be
IN readiness to go forward as soon as
me necessary formalities had been
completed. 'eeh
Expects No rrice sIashin~.
1T Is apparent that many persons
nave peen misled into the idea that
the ford connection indicates a revoh,-
tion IN policies, particularly as those
poiicies concern manufacturing nrac.
uces and selling practices. But a a.
contended that anyone at ALI far,,,,a,.
with fine car construction know. t,,a
absurdity of any sweeping REDUCTION IN
prices Tor car of the Lincoln's char
acter ei'ai
Both Mr.. Leland and Mr.. Ford have
emphasized in the strongest terms thar
any thought of change in the Leland
inahuIacturlng standards would be ut
.e,ty OUT OF all reason. Mr.. Ford him
selI made 1t very clear when in a re.
cent interview he said that his principal
OBJECT In interesting himself in the lin
coin company was to insure the narnet-
uation of the Leland high standards ~
manufacturing practice.
"Rumors have been circulated 70 the
effect tl-at certain interests might ont
DID MN with the purpose of disconti
ing the Lincoln car in order to get II
out of competition When Mr.. Ford
heard of this he seemed more deter
mined than ever to see that the Lelands
got a square deal
Tn that connection he said among
other things: 1T would be an Industrial
crime to wreck an organization like that
and have the word of Henry Leland and
al that he stands for in the motor in
dustry lost to further development of
the motor car.'
The newly established selling prices
Just announced show reductions rang
Ing from $500 To $1,000 according Ia
the body type, but 1t is declared that
these new prices are considerably less
than are warranted by actual production
costs.
Another point which Is emphasized
by the Officials Is that the connranv win