Shoshone journal. [volume] (Shoshone, Idaho) 1884-1931, 1922-08-11

experts and REPRESENTATIVES -.'f-'t'iS7 ma
tiona1 agricultural pulalscations IT Sho-
shone Wednesday.
Mr.. Kraft whose visit TO Idaho last
May is largely responsible for the Wis
it Of the eastern experrs. on Invitation
of Governor Davis believes thar, Idaho,
once it comes to a realization Of it's
possibilities, can become literally the
center of the industry which is one Of
the largest in the United states, and
constantly growing.
"The increase in consumption Of
cheese alone is such that Il farmer can
go into dairying without hesitation or
worry about profits. They are lhere,"
said Mr.. Kraft Wednesday. "Whe-e
in 1910, consumption in the United
States was only a pound and half
per person, it has grown to two and
half pounds in 1920, and to two and
three quarters to three pounds per
capita in 1921 Part of this increase
has been brought about by government
agencies showing the value of cheese
and dairying products for food, issu-
ing recipes for additional uses, and
creating interest rapidly. This has
been aided to a great extent by our
We spent an appropr1a-
ton of s225,oOO to advertise increased
use of cheese last year, and will spend
something like a quarter of a million
this year.
while production of dairy products
could possibly be rushed, in fact per-
haps doubled, we do not think this
practical our aim being rather to in
crease the use of these products grad
ually and normally to five pounds per
capita within ten years. To fill this
demand, three hundred million pounds
more cheese will be needed, and it
can be realized that our estimates are
when tell you that Eur
ope consumes from IL to 36 pounds
per capita of this healthful food
I'VE have been asked why the pro-
ducers do not try to make more profit
by, forcing up the price Of these pro-
ducts instead Of working on increased
We think this the wrong
logic. and believe it better to produce
more at smaller profit per pound
than less at larger profit, this being
economy Of operation, stabilizing the
industry, and bringing far more to the
farmer in the long run.
at is on this basis that we are ac-
vocating expension Of territory, and
because Of this, that this region faces
4 great opportunity. Wisconsin is
practically developed to city,
New York is lowering in production,
while Minnesota, although 1t has an
to do some developing, 1t
8 not advancing rapidly. We will have
% come to the west to get what we
reed.
wisconsin can feed only about ten
,ows per hundred acres Of its land
rom the feed on the land, while in
daho it is possible to feed three cows
yer acre.
The development of this dairying is
he most vital thing you have. II you
10 this intelligentIy. Idaho cities will |
row to many times their size. and |
{ the bankers do their part. Idaho's
,anks will grow with them.
"Financing dairying is the biggest /
the bankers in Idaho have
o develop business. They must adopt
broad policy instead Of a narrow one
xed only on sheep, cattle, etc Dairy
ng presents their big opportunity
"If a bank IN a community would
nat ND the money to buy 300 COWS, I'm
ne year the cheese would have paid I
Or them. and each farmer who MIXED
iould have a bank balance.
nThe result Of Gus advertising cam-
aisus and saiesmanship have brought
much higher marlfef 10 che farmers.
.O-opflpng0 companies afe ihe hesi
reducing companies in the Hor'a pni +
n.y alo noi saiesmep end cannot Dee
n0p market Dieter sa''rmnnrhp .
as mm. ue ffmef eQr0peIH'fe /
IoluDn. 0l0la mnnef
I0a Nimal l.felapmeof "a nai4IH' .
arem .aN HNN4 liaNe i0e N'sea
0II .aff 49, mn iW0N o. niN
.NNN I.l" N0 ia 'a opportunity