Evening star., 1922-10-18
OTHER AUTO PRICE
CUTSUN[|KE[YN NOV
Dealers in Cheaper Cars Ma,
Follow Ford'S Action at
Some Later Date.
BY J, c, ROYLE.

special Dispatch to The Star.
NEW YORK, October 1s-MakeI
or the medium and higher price
automobiles were firm in their pro
testations today that there would !,
I no general price cut following I'll
reduction Of $50 in the price of For
passenger cars. They said they wcr
going to let Ford fight it out wit
the Chevrolet. Star. Cray and over
land makes, which are his closes
competitors.
The Ford announcement has unset
tied conditions in the motor mani,
featuring field, not because a cut Wa
unexpected, for it had been forecas
for some time. bit because the reduc
tion Of $50 was larger than comperi
tors had anticipated.
Held as Possible Boost.
The official Chevrolet compa,,
view of the situation, telegraph.
today from Detroit. is that Ford
further developing the market 80
automobiles every time he cuts lf
price. His action. Chevrolet official
declared. would bring into the rank
OF automobile owners persons Wi.
heretofore had never been able /,
/ "Wn cars ana released at the oth.
end of the line "A lesser number wi.
are tired Of driving fiivvers and wan
more luxurious car.
Inns view Is supported by a nun
per OF eastern manufacturers. OF
OF these said today: There viii l.,
!, nous h.ln5i hds Of dinner tables tonieh
where some member -nf IN. :a,nH
YIN say: We'll. dad. Ford has Gu
ms pHIreS again. What about gcttiu;
tnat car now -"
Ford Makes 500 on Each Car.
II Is generally estimated that a..
present production each Ford q,
returned III" maker S1U0 profit aft.
taxes al the old prices The n.I
price. seemingly would reduce profir
one -half or somewhere in the neigh
3oFh""d "f S"5,v90. .0Ga a year, bur
, IN" ln'st Ford reductions have bee
absorbed 10y The increased volume G..
business produced
II Is tho CONSENSUS II opinion !
ihe automobile trad" that the bio.
VIII fall hardest On Durant, who r.
Gently came out with prices for IL
star ear practically identical viii
Ford previous prices. The Cray car
Sponsored by Frank l.. klingensmiJh
foTmcr Ford treasurer. also is On
ptcted I" be strongly affected Som
-I4t'fN'iS .i!h ttsdl.-iS argue mat VIII
increased Ford production, tlivv,l.
! vii become 50 common that ma,
present Ford owners vii gladly ia
! the 500 difference to get d more di~
tinctivc car.
I Price Cutting Likely Later.
In spite Of this argument autonln
I lille men III various sections of III
country. according 10 Icieeraphic l..
1ortS. predicted that cuts by othe
2 -.
IAS into closest competition. might b,
expected at least by the time Of tn
New York Automobile SHOW
The new Ford prices have centere,
attention on recent changes in IL.
Ford processes. Aside from buildini
ITS "l.=ine-and parts Of that wcr
purcsaSed from Dodge Brothers-rh,
Ford before the war WAS aImoI
purely an assembled car. Today, il
almost self-con;ained. The compan.
makes from raw materials nearly al
the important units that go into
car > make up. About 40 per cent o
the bodies now are being turned GU
by Ford plants.
The chief exceptions are tires am
wheels. Even in the case of the lar
ter however, the lew | liant at Hamil
ton. ohio. is producint. about 20 p..
cent of the cOmpaay'S annual needs
Railroads Buyi I'M; Cars.
ORDERS Tor lg.htU more railroad car
a"e in The market today according {,
. reports from the middle vest. and III,
/ amount of car repair work being dol
by equipment companies is CROWN
steadily lars +. Western steel mil!
, have booked orders for new raj,
t"'alinS at least 650.00U tons.
Sugar growers are in u better pos
tion than they have hoped for in spit
of the short crop of cane. Order
from retailers for refined sugar ar
pouring in aud the technical position
OF the commodity j. strong.
Bu: ing of stocks Of toys and eif;.
for the christmas trade Las at las
gotten into full swing in the who'll"
sale CcnterS and retail trade in gen
cral throughout the country is brisk