davidaulloa/AmericanStories huggingface dataset:
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
NOVEL CONTEST FOR NAMING
THE MlCHELlN TIRE MAN

Nicholson Bros. the local Michelin
tire dealers, are very enthusiastic
tn use DAYS over the nationwide con
tie It now being conducted by the Mich
elm Tire Company offering S1.O00.OO
in cash and sixty-five other prizes for
securing suitable name for the in
te.esting tire man which has been
feature of Michelin advertising for
many years, and whose antics have
amused countless thousands of peo-
pie.
1t seems this tire man already has
a name. but the Michelin Company
feels the name is not exactly suitable
because it is not a name easily under
stood or remembered, in short the
Michelin Man is known as Bibendum,
but while Bibendum is a good name in
some countries, it is hardly suitable
for American use.
The story about the original naming
of the Michelin Man takes the reader
back to France where the modern
pneumatic tire had its birthplace in
the Michelin Works at Clermont-Fer-
rand. a city of 10000 busy people
away up in the mountains in the south
central part of the great republic be-
yond the seas. The story goes that
the Michelin Man was developed
from crude idea suggested by a
workman in the Michelin factory This
workman noticed that a pile of tires,
carelessly assembled, bore a crude re-
semblance to a man. He mentioned
this to member of the advertising
staff, who later developed the idea,
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
HOUSE ON PARKER
STREET BURNED
TO THE GROUND

On February 18th the home of w.
H. Lewis on East Parker street was
Totally destroyed by fire. Under some
circumstances the loss to Mr.. Lewis
would have been almost irrsparabla.
But he had wisely taken out a pol
iny of insurance in the Citizens In
surance Company, of st. Louis, one
cf the ten great dependable companies
represented in Lakeland by the in
surance firm of Hetherington G. Hol-
worthy. Immediately upon receipt of
notice of loss the company appointed
Mr.. C. o. Beckham. we'll known insur
nee man. to represent it in the settle
ment of the claim, and a day or two
thereafter the matter had been salts
r@@torily adjusted. AS quickly as the
nails could operate draft was sent
40 GIetheTington e HOlworthy foi
$500, the full amount of the policy,
and this was turned over to the as
sured-Mr. Lewis and Mr.. Hazard i.
Brown, the latter owning an equity in
the property
Olthough the house was not insUr-
cd for its full value. the fact that this
considerable amount of ready cash
was made available enabled Mr.. Lewis
to make certain arrangements that
places him in really better condition
than before the fire. Had there been
70 insurance both he and Mr.. Brown
would have suffered a heavy loss.
The Citizens Insurance Company.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14

using tires of different sizes. The serv-
ices of the celebrated French cartoon
list O'Gallot were then called in, and
soon the Michein Tire Man became a
reality.
About the first public use of the
figure was on poster whore the Tire
Man was shown holding a goblet con
tanning broken glass. horse shoe nails
and other terrors of the road evident
ly in the act of proposing a toast, tho
wording being "Nuuc est Bibendum,"
which is Latin for our more familiar
expression (before prohibition of
Here's How" From that time for.
ward the Michelin Man was known
abroad as Bibendum, this name being
considered appropriate. because Mich
elm advertising bore the message THAI
Michelin tires drank" or absorbed
the shocks of the road, and also such
obstacles as bits of iron. broken
stones. and so on.
The rules governing the present
contest are very simple. All he con
testant has to do is of course first find
a suitable name for the tire man and
an appropriate slogan or phrase of not
more than ten words, This sounds
simple. but it isn't. No wonder the
Michelin Company is willing to pay
$1,000.00 in cash for a good name for
the famous tire man. Nevertheless the
company feels that good name ex-
lists, and is willing to pay this consid-
cradle sum to secure it, After &C.
lecting name and phrase the con
testant simply mails them to the Mich
elm factory at Midtown, New Jersey.
some time between March LIST and
March 25th. The contest closes on
March 25th and names sent in after
that date will not be considered.
OF course the would-be contestant
should first learn all he can about
AIichelin tires and the Michelin Man
before he starts cudgeling his brains
for name and phrase To help him
the company has provided Nicholson
Bros, the local Michein dealers. with
circulars telling all about the House
of Michelin
Nicholson Bros. also have printed
postcard forms for use in sending
names; and, while it is not necessary
to secure either the circulars or the
contest cards, both will help the con
testant in his efforts to annex the
thousand dollars offered for the best
name and slogan.
The Michelin contest is being adj
vertised all over the country in news
papers and such important publica-
lions as the Saturday Evening Post.
The Literary Digest, Life, and so on.
The Michelin Company believes in the
power of advertising through printers
ink, as most everyone knows.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
S. S. TRAINING
SCHOOL DRAWS
200 STUDENTS

Fully 200 are in attendance at
the training school being held at
,he First Methodist church Ibis
week and which is being participa-
ID in by the First church, The
Myrtle Stree; church the Dixieland
church. and Barlow, Plant City.
Winter Haven, Ha!nes City and the
VA berry churches.
=. NJ. Williamson, field secretary
e. the Sunday School work Of ,he
Florida conference. is in charge of
,he school ana the teachers are
me of the ablest to lie had in all
the southern Methodist church.
Devotional periods are conducted
by the various pastors, and refresh
ments are served between class
periods.
There are two divisions OF The
work; the specialization courses
ana the general courses.
Under the specialization courses
comes Beginner Organization and
Administration, taught by Miss
Pauline Suddath. formerly Of Lake
land, now Of Nashville, Tennessee.
assistant general elementary super
intendent of the Southern Methodist
church. Primary Organization and
administration is taught by Mrs.
T. A. Salter, who gives her wh2!e
time to teacher training after be-
ing for years superintendent Of the
primary department OF John r. Pep
pcrs great Sunday School Mem
ms. Tennessee. Junior OrganlZa"
ton and Administration is treated
by Miss Lola Lawler. OF Lake and,
elementary superintendent OF the
Florida conference
Under the general courses. the
Organizati Y and Administration OF
he Sunday chOol is ably handled
Ivy Secretary Williamson, While the
Rev. L. d. Lowe, formerly of Lake
and. is the efficient Instructor in
Bible study.
This is the first gathering OF It's
Kid ever held by the Florida Meth
odsts and fne spirit is being
shown at :he school.
Next year. the conference training
school VII lie held in Lakeland at
Southern College.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
MEETINGS CHRISTIAN
CHURCH TO CONTINUE

Although we had announced tina:
she meetings would close with SIM
DAY nights service, we are very clad
10 rctract that statement. 1t was in
tended that they should close at this
time. but at the urgent request OF
members of the congregation. as we'll
as CT friends who are not members or
the Christian church, the pastor. Rev
A. [. Pinkston, has agreed to continue
them On through this week. MANY
who had not taken advantage of the
great opportunity offered them to at.
tend these services the past few
weeks, have heard one or two of the
sermons. and they are eager to hear
still more. Others who have attended
every service are still looking for
ward to a continuation of this work bv
this gifted man.
Have you ever heard a man speak,
night after night. proclaiming the
Gospel, whose message never grew
tiresome or embarrassing, but instead
of that you looked forward to each
evenings services with even more
eagerness than the last? If not, start
in tonight and see if this isn't the
case here
The tent Sunday evening was full.
All chairs were occupied and men
stood, several deep. at the back of the
tent, while this servant of God. armed
with the great truths CLEANED from
His Book, and fired with earnestness
and enthusiasm that was surely God.
given, held his hearers spell-bound
for an hour, imparting to them
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
A. c. l.. DID GOOD WORK
IN HANDLING PRESIDENTS
SPECIAL TO ST. AUGUGTINE

The following from the St All
gustine Record will be of local in
terest in railway circles:
George James, of Washington, D.
c., an official of the Passenger De-
p2rtment of the Atlantic Coast Line
Railway, feels proud of the service
his company was able tc render
President Harding and party en-
route to Florida. The train arriv-
ed on time. the tracks being cleared
for miles ahead of all other traffic
so thai the presidential special
III ght make the best time possible.
at simply had to be done, said
Mr. James. because it was neces-
sary that the movements of the Pre-
sident be kept more or less secret
and that he and his party reach
St. Augustine as early as possible
after leaving Washington"
There were number of amusing
incidents in connection with the dis
patching Of this train. One tele-
graph operator in a North Caro-
lima town, who had been told to
clear the tracks for the special wir-
ed, who in H is this bunch COM
ing in on a special train?' ITS
the Lator Beard coming to cut
your salary cut in dispatcher
in Georgia, whereupon the key was
opened by a telegrapher back in
Virginia who butted into the line
with this: You're all wrong-it's
Princess Mary on her honeymoon.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
KIWANIANS WERE
GUESTS AT ROTARY
LUNCHEON TODAY

What was generally termed one
of the biggest things ever happen
ing in Lakeland was the ger t9geth
CT OF the Lakeland Rotary Club
! nd the recently organized Lake
land Kiwanis Cub at luncheon at
the Elk Grill "a noon Tuesday With
the Rotarians in the role of host.
More than one hundred sa. Own
at the long tables.
President Sandford Jeva.- If the
I.akeland Rotes rros.t % %hi G
Alva r. Carver OF the j. " liaas.
eoated Il; his right was p. sid?nt
II was an hour OF good fellowship
splendid feeling, witty speeches, in
spring singing with just enough g
make everybody feel that it was a
the serious side of local matters 20
really great occasion and one au~
CURING we'll for Lake,and's future.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
NOTICE TO OUR CONSUMERS

The Gas Bill that you receive on the
1st of the month is. due and payable
from the 1st to the 10th. and after
that becomes delinquent. All bills not
paid by Wednesday, March 18th, the
gas will be cut off without further
notice A charge of one dollar will
be made to turn it on again.
LAKELAND GAS CO.
E. r. Guard, Mgr.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14

LOST-Collie dog, color tan, white
ruff. years old. Answers to Manu.
of Prince H. NJ. Webb. 902 South
Iowa avenue.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
ATTEND CONFERENCE

The annual conference of the Wom-
ans Missionary Society of Florida
which convenes in Jacksonville Tues
day ard continues to Friday noon, will
be well attended by Lakeland mem
bers, the following having left for
Jacksonville within the last few days:
Mrs. J. NJ, Grcss, president of the
conference: Mrs. G. B. Murrell. secre-
tary of the conference: Mrs. ]. Lawton
Noon, superintendent OF children's
work; Mrs. W. c. Norvell. district sec
retary Miss Willie Hartwell. presi-
dent Of the Lakeland society: Mrs. F.
l.. Epson. Mrs. Frank Eane3 and Mrs.
Charles Murdoch.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
WIRE TAPPERS ARRESTED

Fort Lauderdale. March 1.-THE
six alleged wire tappers arrested in d
raid here several weeks ago VINO have
been at liberty under bail aggregating
SCI 800. were present in circuit court
hero this morning when a venire of
&c names was drawn from which to
select the grand jury tomorrow morn.
ing. The other six of the dozen men
taken into custody during the raid
have remained in Jail since their ar
Ies
J. E. Knox of New York. alleged
leader, who is at liberty under $15,-
600 bail. shook hands with several g..
the states witnesses in the corridors
of the court house.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14

clearer understanding of the answer
to this great question: Where Is
Che Soul After Death Until the Resur-
rection?" He did not merely give his
IDEAS of the subject. but. taking the
words of God and His Son. as his au-
thOrity. gave his hearers the benefit
&c his years of study and searching of
the Scriptures for these facts.
There is much more we could say
for the benefit OF those who did not
hear this sermon. but we will depend
on those who were fortunate enough
to be present tC take up the work for
MS and tell those who are not attend.
inv what an opportunity they are let
ing pass by.
At the close of last evenings SER
vice five young men came forward to
confess Christ as their Savior. and to
place their lives in His keeping. Also
MI and Mrs. Tabor placed their mem
hcrship with the Lakeland congrega-
ton.
Baptism services will be held at
.3:30 p. m. Tuesday. March 18th, at
Lake Wire for those who accepted
Christ a. this time. Any one who de-
sires to come to the service is wei
come.
We are grateful to the newspapers
Of. this city for their kindness and CO.
operation in giving us space each day,
and hope that through these feeble eff
forts more may be brought to seek
the great truths which are theirs for
the taking.
Don't forget the time and place,
t7:30 each evening. in the tent on
South Tennessee avenue. just across
Crcm the Park. Come and bring your
friends COR.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14

that he contemplated putting all of
them on the witness stand in their
own defense. At the postponement OF
the case at yesterdays session of the
court, Judge ANarlowe fixed bail for
each at 100000, which they were un-
able to furnish. The men are William
Banks, 81; Harry Haynes, 81; w. H..
Nagel, 80. and John King, Sc, the old
est, and. according to the Indictment,
the ring leader.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
NOTICE TO OUR CONSUMERS

The Gas Bill that you receive on the
13t of the month is due and payable
from the list to the 10th, and after
that becomes delinquent. All bills not
raid by Wednesday, March 18th, the
gas will be cut off without further
rotice. A charge of one dollar will
he made to turn it on again.
LAKELAND GAS CO.
E. r. Guard, Mgr.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14
CONFIDENCE MEN
PLEAD NOT GUILTY

Orlando, Fla, March 14.-The four
alleged confidence men arrested here
last week were put on trial in crimi-
nal court here this morning. They
plead not guilty
Fl. F. Mohr, attorney for three of
the defendants, asserted at ten o'clock
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14

Mr. James is receiving congratu-
lations on every hand as the results
CT his efficient work in handling
this train. He will remain here at
the Hotel Ponce de Leon, returning
on the presidential special next
week to see that the same Atlantic
Coast Line service is furnished on
the nor:hward journey.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-03-14

with nine others of the strongest ana
most dependable IN the world, is rep
resented in Lakeland by Hetherington
& Holworthy. Room Z Raymondo
Building.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
PRINCE EDWARD COUNTY
HAS SIX ACTIVE CLUBS
Splendid Progress Being Made
in Agriculture and Home
Economic Subjects.

FARMNILLE. VA, April 29.-In
this. Prince Edward County. the boys
and girls arc planning to do their
part in making 1922 the most pros
porous year In the history OF the
State.
In six OF the rural high schools
they have organized the agricultural
and home economies clubs. Each
club has its own officers, who are
trained to conduct the meetings In a
parliamentary fashion.
The girls have the sewing. cook
ing. canning. garden. bread making.
home improvement and poultry clubs.
The boys have tho corn. tobacco.
sweet clover. breeding pig. fattening
pig. dairy calf, bee. rabbit and poul-
try clubs.
Each club member works under
the following pledge:
AS a true club member, I pledge
my head to clever thinking, my heart
to greater loyalty. my hands to larger
service. and my health TO better liv-
ing. for my club. my community and
my country"
Tho six clubs and their membership
are as follows: Worshnm Agricultural
Club. SIS members: Green Bay ARri-
cultural Club. 81 members; Prospect
Agricultural Club. ~ members; Farm
Vile Agricultural Club, 80 members:
Bass Agricultural Club. IS members;
Darlington Heights Agricultural Club.
is members
There are n number OF boys and
girls carrying on the club project
work who are not in organized clubs.
The total enrolment at present is
about 400. which will be considerably
increased within the next few weeks
All the club work is conducted
under the supervision OF the county
agricultural agent. ]. a. Wesson, and
the home demonstration agent, Miss
Claudia Hagy. who work under the
direction Of tho V. =. /. extension d.
vision. BlncksburG. Va.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
HAMILTON WADE HEADS
THE AMERICAN CLUB"
Employees of American Ma
tional Bank Form Organiza-
ton to Develop Institution.

Employees and officers of the Amer
lean National Bank. the America II
Trust Company and their branches,
at meeting in the new and attrac-
lively equipped dining-room OF the
American National Bank on Monday
evening, organized The American
Club designed to further the in
terest and development of the insti-
tutions. Officers elected We're: Hamil-
ton S. Wade, president: l.. A. Schu-
mann. vice president: Robert L..
Brown. vice president: Miss Basker-
vile. vice president: Miss Mary Jor-
dan. secretary, and Miss Sallie
Workman. treasurer. Meetings will
be held at the call of the president.
The new dining room and roof gar
den of the bank is QUILTED in gray
with hardwood floors. \ piano and
Nictrola are there for entertainment
OF the employees of the institutions.
and the best magazines on banking
and other subjects are available in
the reading-room. Luncheon is
served every day 10 the officers and
clerks.
On Tuesday evening an attractive
entertainments was arranged Mrs.
Wharton. accompanied by Mr.. Pease-
ley on the piano. sang several selec-
lions. Henry Schwarzschild led the
chorus singing. and Professor SaIo
Ansbach entertained with sleiGht-of-
hand tricks
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
IS NAMED
FIELD ENTOMOLOG|ST
Will Establish Headquarters
at Amherst and Make Study
Of Codlig Moth.

BLACKSRURG. VA, April &c. L.
Ltttlcjohn has been employed as field
cntomologist for the section of the
State lying between Alton and Roa-
noke. including all points in and be-
tween Albemarle. Roanoke and Botc-
tourt Counties.
Mr.. L!ttlejohn will be located at
Amherst. He will establish a labora-
tory at that place and will then es-
tablish field stations in tho other
counties. His major work at this
time will deal with a study OF the
cooling moth. As information becomes
available he will send 1t to the cen
trail office at BlacksburS and from
there II will be distributed to those
in charge of disseminating the infor-
alton in the several counties. This
Will be handled largely through the
fruit growers organizations already
established.
1t IS hoped and believed that Mr..
Littlejohu will be able to give very
definite information regarding time
TO apply sprays TO control the codling
moth. This will deal with time to
apply sprays for first and second
broods. and third is such occurs.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30

strongly advise that no crop be puc
~ TIL after the forcpart OF June.
iheh nothing should be sown for a
cash crop. but only as n cover crop.
Frosts May he a blessing.
Ihcsc frosts viii. In the long run,
! am sure, prove to be n blessing to
those growers who have tho conf
dencc 10 finish what they have be-
gun. The commercial crops of apples
In THIS country have been declining,
anu unless there are new paintings
on a large scale, will continue to de-
cline This was the year for new
orchards TO be started in the East.
rms movement undoubtedly has been
retarded for several years to come.
ana TINS means continued period OF
progressively declining competition
ana generally rising prices for an
pies. and If the orchards are again
neglected this year the growers with
courage and determination Will be
neav! winners from the effects of tho
discouraEing conditions OF the last
three years
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
EARLY CABBAGE CROPS
WILL EXCEED LAST YEAR
Government Forecast Is for
25.250 Cars of Twelve and
Onc-Ifalf Tons Each.

WASHINGTON. d. C. April 60
Commercial movement of early cab
bnEe from growers is forecast at 25,-
go cars by tho United States Depart
mcnt Of Agriculture. This is 50 per
cent more than the quantity harvest
cd in 1921, which was 1861 cars of
IL l-o tons each. The crop is grown
in Virginia. South Carolina. Georgia,
Florida, the Gulf States. and in Cali
fornia.
Production OF early cabbage for all
purposes is usually considerably in
excess OF the car lot movement. The
indicated acreage of the early cab
bage crop this year is 5000 acres. as
compared with $1,000 acres last year
Tho estimated yield per acre also Is
larger this year, with an increase
from c. tons to &C tons.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
NORFOLK & WESTERN
ANNOUNCES PIER PLAN
Engineers Depot Piers TO lie
Opened ON Same Hnsis with
City Piers
NORFOLK, V.

NORFOLK. VA, April 29-The
Norfolk and Western Railroad is So
ing to open up the engineers depot
piers to export and import traffic on
the same basis as that afforded at the
army base terminals operated by the
city, regardless of where the ship
ments may originate. il. NJ. Mackan.
assistant foreign freight agent. an
nounccd today.
Tariffs have been published. TO go
into effect on May &c. permitting
other railroads to switch ears into
the engineers depot piers. and IL will
he the policy of the roads TO absorb
the switching charges in the same
manner as at the city piers.
in practical effect the new arrange
ment makes OF the Lambcrts Point
piers union terminals similar in every
way to those operated by the city
and anording the same convenience
ana economy to shippers
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30

In the purc-brcd sire campaign
which has been going on all over the
United states for the last two years.
virginia mas more members pledged
l" the use OF pure bred sircs than
any other state in the Union.
In comparing dairy figures with the
production for Delaware. MARYLAND
West Virginia. North Carolina. south
Carolina. Georgia and Florida, II is
gratifying indeed to note that yir-
gin!a has a gicatcr production of
milk than any of the states men
toned.
Virginia has more active cow-tcst-
Ing associations in 1921 than any
other southern state. There are. At
these associations This means that
the people who wish to buy dairy an.
imals in Virginia can be assured of
getting animals from tested dams.
Progressive Marketing Plan.
Virginia farmers are not neglect
ing tho mark citing end of the game.
The most successful truck marketing
associations in tn" United States of
long standing arc located on the
Eastern shore of Virginia. In one
year this association marketed over
Sl:.oOO.000 worth OF products for
farincrs In two counties--and crop
values per acre in these two coun-
tics are among the highest In the
United States.
The tobacco growers of Virginia
have Joined the tobacco growers of
North and South Carolina in an assoc
ciStion with vo-- 'h"r 10000 MEM
for the marketing OF their TO-
bacco; oS.oo0 ...--..... farmers have
signed contract to market all of
their tobacco through this nssocia-
ton for period OF five years.