The Washington times., 1922-06-15
.THREED.C c. MEN
ARE H0NORED BY.
WORLD AD CLUB.
WhoIIey, Wagner and Flathsr
Get High Places at Mil
waukee Convention.

MILWAUKEE,. Wis. June Is
Three District of Columbia members
Of the Washington Advertising Club
have been honored In the election OF
national officers of the Associated Ad.
vertising Clubs Of the World.
The three. and their positions. are:
Francis x. Wholley. director Of the
Better. Business Bureau. to be vice
president of the National Assocta.
ton; W. H Wagner. Of the Peoples
Drug Store, to be president OF the
National Drug Advertisers Associa-
ton, and A. c. Father, Of the Amer.
ican Security and Trust Company,
a. vice president OF the Financial
Advertisers Association.
The fight for president of the as
sociation, which has been waged by
friends of half a dozen candidates,
will be concluded today and q final
vote taken this afternoon. All can.
didates have been eliminated for the
presidency except Charles Mackin-
tosh and Lou Holland with Mackin-
tosh as the favorite.
Atlantic City Gets 1923 Meet.
Atlantic City has been selected for
the national convention next year
while the 1924 convention will be
held in London toward which Lord
Eorthcliffe has contributed $250.000.
Retail advertising. and therefore,
the people who devote their time to
II, can be Just as big, as important,
as influential, as those engaged In
the business desire asserted Louis
Blumenstock, OF st. Louis, advertis-
ing manager Of one of the great de-
partment stores Of that city. and
president of the Associated Retail
Advertisers, at the convention yes
terday afternoon.
ThrouEhout the sessions OF the re-
tall advertisers. who are gathered
here from the four corners OF the
earth to discuss methods for i'm
proving such advertising, the run
damental thought has been that ad'
vertising, to be useful to the store
that uses 1t, must first be OF beneht
to the public. 1t must tell the news
Of q store, of new merchandise ar
rivals, of attractive prices. OF the
uses to which the merchandise can
be put to obtain the largest possible
benefit from it's purchase. Strong
emphasis has been laid upon the fact
that the best advertising OF today
IN not that which tells merely about
the goods offered, but, rather. that
which tells about the use OF the
goods.
Truth an Essential.
Another deep current In these
SESSIONS has been the unanimous
agreement that nothing short of the
plain, simple truth. as to qualities.
prices, etc. can be employed
profitably in advertising, and this
1fraaaAd Mr.
Blumenstock. He showed that ad.
vertising does more than merely
bring people into a store once
that proper advertising and sound
mercha ndising will bring the Gus
toner back time and again. o.
"A business that is properly
built" he said, els not entirely
dependent upon the daily advertise
ment. It possesses a clientele that
as been cultivated and has been en-
couraged to come, day after day.
to the establishment to satisfy its
wants. And this clientele, which Is
termed natural business, should
be sufficient to assure an average
business. The advertising should
merely give II a greater impetus.
and the occasion should be care
fully planned and honestly pre-
sented.
Many things in a business have
70 do with its future, with its
progress. with it's place In the
community. The establishment that
interests itself in municipal affairs.
advocates progress In an editorial
way, Ia advertising itself as
progressive business and indicates
to the public that 1t Is vitality in
terested in the progress Of the
community. and that the establish.
ment considers itself factor within
lfD