The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-01-13


published by the Olds Motor Co., hav-
ing circulation of 280,000 copies.
The report of the secretary says
with regard to advertising:
although the program of work
provide for it and provision was made
in the budget for it, no national ad-
yertising has been done during the
year. The Board of Trade adhered TO
its policy of not asking members for
additional funds and the board of gov
ernors, taking the position that money
should not be spent until collected, de-
cided that the advertising program
could not be carried out, for the rea-
son that the loss of members and de-
linquencies cut down the budget. A
quarter page advertisement in the
state fair edition of the Farm and
Livestock Record was the only paid
advertising done during the year. Ii
the delinquent members pay their
dues before March 1st, sum will be
available out of the 1922 budget
for advertising. There were num-
Der of contingencies that arose during
the year which made it impossible to
transfer funds to the advertising
fund. Your secretary thinks that at
tention should be directed to the diff
ference between the amount of free
publicity secured and the amount OF
paid publicity. Compare, for ex
ample, the other cities and counties in
| this state. Ocala and Marion county
should be doing more paid advertising
and your secretary is of the opinion
that advertising funds should be rails
ed by city and county taxation as is
| the case in most of the cities and
counties of South Florida The entire
city and county benefit from such pub
! licity and the burden should not be
| borne entirely on the shoulders of a
few. With the cooperation of our
representatives in the Legislature, the
Board of Trade secured the passage of
an act to authorize the county COM
missioners to appropriate not exceed
ing $4,000 for advertising but decided
against it. Through contact with Wis
itors during the year, your secretary
has been convinced that before any
extensive advertising is done by Ocala
and Marion county, the city and
i county must clean house, that is to
say, the present condition of our roads
and streets, for example, makes a
very bad impression on the visitor and
prospective homeseeker. The fact that
| Marion county is one of the richest
and most progressive counties in Flor
ida, does not show up on the surface
as it should. Then, too, there is lack
of housing facilities. 1t is the opinion
of your secretary, however, that q
certain amount of advertising must
be done even now. The effect of ad-
vertising is accumulative and to begir
advertising now means to be that
much ahead when we are really ready
for advertising on a larger scale"
The Board of Trade was instru
mental in having placed in the city
budget an item of $500 for band con
certs which sum was to be supple
mented by additional funds by thi:
organization. A committee was named
to make arrangements for summer
band concerts consisting of c. E. Sim
mons, chairman, DIR. J.. E. Chace, w
P. Preer and W. w. Condor. A loca
band was organized and from thi:
band the committee secured a propo
sition for concerts. Those who were
instrumental in organizing the banc
found out later that they could no
carry out their proposition. The bant
organization was abandoned and con
certs had to be given US. The BoarC
of Trade then asked the city council
to place an item of $500 in the bulge
, of 1922 and this item will be avail
able during the coming summer if ;
band can be organized.
The Board of Trade white way com
mittee, consisting of W. T. Gary
, chairman, Dewitt Griffin and the sec
= retary, succeeded in making arrange
ments for the extension of the whit
, way which was installed during th
year as the result of the efforts mad'
| by the committee last year. The circl
: ing of the square with the lights ha
{ been completed and provision has bee
: made for its extension two blocks fur
ther on Magnolia and also for its in
| stallation on Broadway between Mai
) street and Osceola. The white wa,
= has become a reality as the result o
1 the cooperation given the Board o
f Trade by city council, Needham Bros
e and H. W. Tucker.
2 1t has been intended that a surve
/ of the city and county would includ
: the listing of all industries and busi
= nesses. No specific fund was set asid
e in the budget for this purpose and
Y survey for this reason was not made
4 During the year. however, the Boar
] of Trade gathered important Stats
d tics in regard to the truck crops 0
d the county and published the sam
S thru the medium of the Marion Coun
r ty Floridian and the newspapers. Wit
the eo-onaration of Mr. q Moors