Imperial Valley press., 1922-07-20
SouthernElectricalCo.
Delivers the Goods in
Large Matters or Small
"The Customer Is Alhays Right" is This Concerns Point
of VieU and All Adjustments Are Made Upon
That Theory. "Safety First Wiring Raises
Standards in the Valley

When the Southern Electrical Company established
it's branch in Ell Cenro it set out under the guidance and
leadership of Otto Jeancon to erect commercial struc
re upon the of honest service and of clean cut
straight forward dealing in all things Since the day that
this concern Imperial valley, the winds of adver
y have blown and the lghtnngs and rains of the diff
cult of financial readjustmen have beaten upon
that house and yet it has Stood because it built up
on rock. Mr.. Jeancon has never devlated from the
policy adopted the beginning and the Southern Electri
cal Company has gone building good will and be-
coming constantly more firmly established in the conf
dence of the people.
The business of the Southern Electrical Company
ers everything electrical This company furnish
spark plug or a thousand horsepower motor 1t in
stall door bell it wire the most complex system
known to the craft small matters and large there is
the same standard of service and the same requirements
upon mechanical organization that the work be done
RIGHT far as is humanity possible to hold up to the
perfect standard.
In the early days of electrical installations in Inn
peria valley there was much careless work-Work which
received criticism from fire underwriters and others whose
First motto brought into the craft by the Southern Eec
rica organization it be stated that the standard OF
service and the quality of workmanship have been raised
throughout the entire valley and today there IS great I'M
provement in the wiring situation result OF the actV
ties and the ideals of this concern
The Southern Electrical Company carries only stand
ard lines That is say they do not attempt to follow the
products of the new manufacturers who bob up over
night but rather make practice of pnnng their talth
to the old established and we'll demonstrated leS sucn
as the Westinghouse Hot Point Universal, Simplex Ed-
and General Electric These offer selection enough
to take care of everyone and the Southern Electrical
people prefer avoid innovations and tie to the old re-
liable equipments Nor do the Southern Electrical people
consider that they through when once the customer
has been "sold" The operates the principle
that THE CUSTOMER IS ALWAYS RIGHT and wher-
whenever there complaints effort is made to
make adjustments upon this theory.
The Southern Electrical people are looking forward
important movement in the electrical business in the
fall survey of the situation seem to indicate that the
old oil stoves about through. They have been patch
ed up and worked until first aid remedies of this
sort will no longer and something must now be
done to meet the heating and the cooking situation IN
permanent way Mr. Jeacon is of the opinion that the
movement must inevitably be toward electrical equip
ments and he is making every preparation to take care
of the demand when it develops Here again the South,
ern Electrical people relying upon old established
lines Any sort Of electrical equipment can be 1urnlshed
but the house really putting it's name behind the equip
ments which have record OF having made good
Mr. Jeancon and the Southern Electrical organization
are closely watching the development of radio This fea
has been handled conservavey because of the pecu
liar difficulties which have developed in the Imperial val
ley. 1t confidently predicted that all of these diff
cues will ultimately be overcome No knows better
than Mr. Jeancon that alert people like those of I'M
peral valley going to keep with the times and
furnish demand for radio sets when they really be
installed with guarantee of satisfaction The Southern
Electrical will be ready They will know everything that
to be known the subject and give clients depend
able advice and reliable service
Much attention IS given by the Southern Electrical
Company to electrical repair work Compensation in this
particular department of the business is largely in the sat
sfaction of the customer and the practice has been
followed of employing the most sklful mechanics and
sending them forth their first aid errands inspired with
the Southern Electrical ideals OF service.
The activities of the Southern Electrical Company ex-
tend over the entire valley and day by day additions
being made to the clientele of pleased customers This
results from the policy of giving satisfaction in small
things we'll as larger matters and is bringing to the
house business which will lastas 1t ought to last.