davidaulloa/AmericanStories huggingface dataset:
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
FUNERAL OF &. NJ. DURNEY
Fromer Comrades Of Retired Police
Sergeant Act as Pallbearers.

Attended by George Black. superin-
tendent of police. many OF the active
members OF the department and Drac-
tically all OF the retired officers, who
are now in this city, the funeral Of
Samuel NJ. Durney. for twenty-three
years a house sergeant who n few
years ago was retired and placed on
the pension roll, was held this morn
ing. A solemn mass of requiem was
said in ST. Paul's r. c. Church. at
$50 o'clock by the pastor. Rev.
Thomas r. Waldron, assisted by Rev.
John n. Dougherty and Rev. Edward
c. Higgins, the assistant priests at
the church, and interment was made
In the Cathedral cemetery.
The pail bearers were Sergeants
Tucker, Donohue and Jordan and
Patrolmen McAteer and Hawke and
Operator HarlSins, the latter now be-
ing retired The police department, at
the request of the family, did not at
tend the funeral in a body, but many
of the individual members Were there
10 pay their last respects TO one OF
their former comrades who was for
many years one Of the most popular
members OF the department.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
SCHOOL BOARD BUDGET
UNDER CLOSE SCRUTINY
Finance Committee to Consider
Salary Increases Allowed
Employees.

Members OF the finance COMMITTEES.
OF the Board Of Education viii meet
this afternoon in the board rooms in
City Han to resume their consideration
OF the departments budget for the
next fiscal year. David a. Ward
superintendent Of schools viii be n
conference with the committee.
It is expected they viii be able 20
get down 20 a consideration Of the
question Of salaries The original
draft OF The budget shows many liber-
a. increases allowed teachers and
other employees OF the school board.
the total sum being required 10 pay
all the increases provided for and II
allowed. being over 100000. The f.
nance committee Is said 10 be pre-
pared 20 do some very drastic cut
ting on these various salary items.
Teachers IN the schools are granted
an increase in pay every year until -
specified maximum is reached under
4 schedule adopted some years ago
but it IS understood the members OF
the present board at least some OF
Them. are strongly in favor Of the
abolition OF this schedule and the sub
stitution OF a plan 70 pay the teachers
on a basis OF their personal merit and
efficiency and to give increases in
pay on the same basis, claiming thai
under the present arrangement Il
teacher who may not be worthy Of a
| salary increase gets Il Just the same
as one who Is very competent and de-
serving
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
TALKS ON NEWSPAPER ADVERTISING
BY Truman De We Buffalo, ".
While all this is fundamentally

While all this is fundamentally
true, there are some things we
learn about Advertising that ap-
proach very closely TO the boun-
daries Of Science. One Of these
is 1.-The law of domination" If
you advertise your product big
enough and often enough, and
keep everlastingly at it, you
finally bring about a psychological
condition where the human race
thinks of your product instead
of the other mans product. A
man makes chewing gum. There
are other chewing gums on the
market. But he has faith in
this law Of domination in Ad-
vertiSing, and the first thing We
know he has brought about a
condition where every time a per-
son thinks of gum he thinks of
Wrlgley A man manufactures
a non-skid chain for automobile
tires. Instead of spending little
money here and a little money
there in an intermittent. spas
modic way. he tackles Advertis-
ing in a big way, understanding
and approaching the law Of DOM
nation. until he has made such
an impression upon the human
mind that every time a man
thinks of non-skid chains he
thinks of Weed.
The law of domination" in
Advertising does not necessarily
call for big space. Many national
advertisers and merchants have
the notion that they're dominat-
ing the marke. by buying full
pages. This is at all times a
delusion and a share. Domino
ton in Advertising comes from
the right kind Of copy and from
keeping at it every day. every
month. every year. Many a
manufacturer or merchant has
squandered hundreds 81 thou
sands of dollars in big space with
out dominating the market for
his commodities. He dominates
the Newspapers far as space
! is concerned-but he has not
dominated the real consumer
demand. The art Of dominating
the market for your product is
to say something new. snappy
and interesting every day in the
year until the human mind thinks
only of your product or your
commodities in terms of your
name and your trademark.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
STREET DEPARTMENT
BEGINS ACTIVE: WORK
Biggest and Most Comprehen-
slve Improvement Program
Launched Today.

Active work was started this morn
lnE on the very extensive street paw
ing project tho street and Sewer De-
partmsnt has mapped out. for this
summer and from now until late next
fall the directors expect 10 be kept
busy with This unusually large under
taking for an area OF greater yard
axe than has ever before been attempt
ed by tho city along this line OF work
IL 20 DO covered. Tho work today was
confined 20 Thatcher and Commerce
streets. but by the middle ~ the week
II Is expected the department employs,
VIII be able TO get started on Front
street between French and Poplar
which II the fret stretch listed for
repairs.
Before this can he done
the Traction Co will have
to get i,s new rails down there
These rails have arrived Ia the
city and the company hiss advised TIC
street department Il expects 20 stafi
the wUrk 81 removing the old rails
tomorrow or Wednesday morning Tho
new paving will be- put down as coon
as the trscka are IN place
ON the stretch Of Market street be
tween Neudever avenue and the bridge
across the IRA ndywine thofe remains
some underground work 20 10 done
aud the Traction 60 win have 10 pu'
down new rails there. These have beer
ordered and are supposed TO- have beer
shipped 30 their delivery IN the eft,
\ r. expected a. any tina"
The city stone rruaher was staftat
up thia morning. Tho paving plan
viii not be put into operation until
tho new street foundations have beer
laid and they are ready f9f tho ar
| facing.
Announcement ~ thu many streeti
| 20 be paved and thst the active wnrs
was 20 BE started the morning l,roush
! hundreds az men 20 tho Street ant
Sewer Department offices ~ the eta
store yard a. Thirteenth ana OranF,
streets. on Saturday. u wac state,
| today that the department VIII al n,
time take on any largo number ~ men
| Tho Increase IN tho working fore,
that will hn necessary will 30 Frndus
and wifi DO MAIDS ar tho new styes
work proxresses II IL further an
nnunced that no one VIII DO ernplo,ye.
A. the departments Offices In ct
Hall. All spplicsnts for jobs should n .
ply ct tho city store yard between
and s o'clock In the morning and A
employing will bo done there ss me
are Needed
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
DU POINTS TOENLARCE
F|BERS|LK Co. PLANT
New Unit, Costing About ST.
100000. Will be Added to
Buffalo Establishment.

The establishment OF a new unit 10
the du Pcnt FibeTsIlk Company's
plant in Buffalo: y. Y. that will
double its capacity for manufactur-
ing artificial silk y5rns will be begun
about the middle OF this month. ac-
cording 70 an announcement OF the
president. L. A. Yerkes.
The du POnt Engineering Co OF this
city viii do the construction work.
The estimated cost Of the new unit
Is 100000. The present output Of
the du Pont plant is 500 900 pounds
Of silk a year. and there are $50 per
sons employed by the operation. When
the new unit is completed. about the
end ~ the year. from 200 10 500 ad-
ditional workers will be employed
Equal numbers q men and women
Will be taken on.
The plant represents an investment
In It's present state OF sbOut $500
COO. il covers $4,000 square feet OF
/ floor space. and the addition will in
crease 1t by about 200 600 square feet
II. y. May Is treasurer Of the company
NJ. d. lee. production manager. and
George Hooker. chemical director.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
OF PRAYER IN
: CRISIS OF ANY MAN
,ts Value Pointed Out by Rev.
Clarence Mccartney at ST.
Andrews Church.

Rev. Clarence Mccartney. pastor OF
Arch Street Presbyterian Church. OF
Philadelphia, spoke 10 tho MONDAY
conversation AZ 81. Andrews on The
Power OF Prayer In Crisis in our
Lives. lilo emphasized the prayers
that a man offers for himself. the
prayers OF others for him. and the
prayers Of Christ for men.
Under the first head he said that At
some time In his life every man has
prayed earnestly. whether II be dur
Ing childhood. near death. I'm trouble
or IA temptation. These recollections
he GNscrihVd as a blessing because then
The man prays not FOR wealth or fame,
but for courage. faith. and love. Ii
would do n man more good. he said. 20
pray for himself than to read a thou
sand books CT hear a thousand ser
mons.
listing 81. Paul az an example OF a
powerful man who needed the prayers
90 others. DR.. Mccartney said tina,
every person is helped by the prayers
81 hts loved ones and that no world
y prosperity could equal In value a
piCthorS prayers. for her prodigal. as
we'll as her righteous son.
In closing he declared that NOR,
valuable even than mothers peti-
rons ere the prayers 81 Christ "wh,
lives to make interCes~ion for us" n,
s,ld that as the memory that Chris
lad said. But | have prayed Cor YOU
saved Peter IN temptation. so II VIII
help Ms Ia the crises NJ our lives.
DIR. Mccartney will ha the speaker
tomorrow and Wednesday. Rev. Thorn
rs Kerr. pastor 81 Greenhul Presby
trlan Church offered prayers
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
METHODIST MINISTERS
PRAISE GOV. DENNEY
For the Stand Executive Has
Taken Relative to Volstead
Amendment.

Al the first meeting OF the confer
ence year OF the Methodist Ministers
Association. held n Grace Church
House. this afternoon. the secretary
was directed 10 send letter TO Cover
nor Denney expressing the associa-
t!onis appreciation OF the manner in
which ne acted concerning the reso-
luton favoring the manufacture and
sale Of light wines and beer. which
was adopted some weeks ago by City
Council.
A committee comprising Rev
Leonard White, pastor OF Nj; Salem
Church; Rev John White, retired
OF Epworth Church. and Rev. r. II
Collins. pastor OF Trinity Church. was
appointed 20 represent the associa
ton at the conference 20 he held IN
connection with law enforcement II
First apd Central Presbyterian
Church. tonight.
Reports on the annual conference
held In Cambridge, Md, recently wer'
given by Rev Robert Watt. D. D.
representing the Wilmington District
and by Rev. w. A. Wise, representing
the Middletown District. 4 report o
the boys conference. which was al
innovation this year. was also given
and the association gave the projec
It's hearty approval. At this confer
ence Wilmington District had 20 boys
Dover. a.; Middletown, "A. 81 boy
bury 90. Eighty-one OF the boy
present expressed themselves as will
irg to take up some branch OF th'
church's work IL called upon TO do SO
Rev. Leonard White. president. pre-
sided. Devotions were conducted b.
Rev. W. Vaughn Moore of Newport.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
Chicago Live Stock Market.

Chicago. April observation-disclosures,
1900; slow; beef steers and she stock
steady TO strong; early top beef steers
$50; bulk. 7.25&s.40: choice steers
scarce; bulls and veal calves steady;
early sales vealers. sac down: mostly
around 500; bulk fat she stock, 5.l5Q
SIS: bulk bologna bulls. 4.25@4.35.
stockeys and feeders strong TO higher
Hogs-Receipts. $4,000; fairly &C
tive: opened steady 10 10 cents high
er: uneven later: lights strong: 9th
ers mostly steady to 10 cents lower
than Saturdays average; top. 1880;
bulk. s.so@l0.40: pigs scarce about
steady.
sheep-Reosipts. 10000: fat lambs
opening strong TO % cents higher
fat sheep strong; good strong weight
wooded lambs. early. 1850; shorr
lsmhs top. early. l4.0O: sood l2s pound
wooded ewes. 1000 x few head 81 pound
nearby crop native spring lambs
1900
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
SIX FIRES IN "a HOURS
KEEP DEPARTMENT BUSY
Daniel Bubenzer's Property,
on Front Street. Damaged
by Flames.

While some workmeu We're heating
tar, at $50 this morning. In the two
story tin and frame building al 4Os
West Front street. the property OF
Daniel Bubenzer and formerly used by
him as coffee roasting plant, and
now doing service as n roofing plant
and store house fire broke out in the
Place. when the tar became ignited
An alarm sent in from box No. -
brought Engine Companies Nos. :
and 5 and Truck Company No. ? 10
the scene. and after about 40 minutes
work the firemen had the blaze smoth-
cred
They had 20 stretch $50 feet OF hose.
run mp 80 feet OF ladders and use 400
gallons of water 10 extinguish the FIRE
The building was damaged 20 the ex-
tent Of about $50. The fremen had
an ugly Job because OF the dense
smoke. but they managed 10 confine
tho flames 20 the building in which
they originated.
Yesterday morning Engine Company
No. was called 20 1870 West Seventh
street. the home OF William Slicker
where an automobile was found ~
flames 1t was being painted and
someone using a vsrnish removing
'tuid had accidentally ignited thi:
highly infsmmable liquid. The ma.
chine was damaged 20 the extent o
about s75
Last night, shortly before S o'clock
Engine Company No. was called :,
the plant OF the Diamond Ice and Goa
Company. where a fallen electric ligh
wire had set fire 20 the wood work o
a trestle. The firemen cut the wiz
and put out the blaze before Their
Vas any serious lose.
Earlier in the evening Engine Com
pany No. 10 was ordered by Deput,
Chief Donohue 10 proceed TO Lor
avenue. ClaymOnt. when fire was dis
covered in the home OF John Hefinge,
a Cue was found to be the cause O
the blaze. The fire was extinguishe
by dumping coal down the chimney
! The house was not damaged 10 an
serious extent.
An alarm from box No IS. at Sixt
and Spruce streets. about S o'cloc
asst night brought Engine Companie
Nos. 2 and : and Truck Company NJ
hurrying TO the scene. but neighbor
advised the aremen the alarm ma
been struck by some small boys. Their
was no fire in the vicinity and tn
tompa nies returned TO quarters with
cut going into service.
Early sunday morning a fire wa
discovered in an unoccupied house a
~ Curiett street. Trespassers in III
pace are believed TO have ignited som
waste paper. which was found burr
ING The district companies had IN
IRE out soon after their arrival an
me loss TO the building was trifiing
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
THE LAW OF
DOMINATION"

OF course there is psychology
in Advertising. There is psychol-
ogy in any form Of literature that
seeks to make an impression on
the human mind. There is psy-
ohology in SaleSmanShip-and
surely Advertising is nothing but
Salesmanship. But that dOeSn' I
make Advertising a Science. We
hear aNot of foolish expressions,
such as "the Science Of Adver-
Using" These are the ebullitionS
OF an efferVescent mlnd-the bub-
bling kind of mentality that does
not analyze anything.
If all human minds were eX-
actIy alike, and if all salable COM
moditieS were exactly alike, then
Advertising might finally develop
into a fixed science. Under such
conditions a certain kind OF appeal
would always produce a certain
result no doubt or uncertainty
about tit would be Just as
certain as chemistry.
If Advertising were really a
Science, based upon'laws as GER
tain as chemistry, who would not
advertise ? The newspapers,
magazines and billboards would
not hold the advertising. If Adj
VertiSing were a Science the car
rying Of passengers in street cars
would be a mere incident of the
business. The cars would soon
be vehicles for carrying adVertis.
ing, and the passenger who got
in front of an advertisement in
the street cars would get his head
knocked off. The conductor
would say, What do you NEAR
by obscuring that advertising
| Don't you know you are losing
money for the company"
ANY one who knows the rea
definition of a Science knows tha'
Advertising is not Science. L
is an Art. And when you come (
understand that Advertising i
an Art you begin to realize
that il is the most fascinating
business in the world. There ism
anything fascinating about tn,
fact that water is composed o
two parts of hydrogen and on
part of oxygen. You could no
change it if you would. 1t is
!, scientific fact. There isn't an,
j Art to it. But the combination o
= picture and language in such
! way as to inoculate the human
; mind with the desire to posses
! a certain commodity that is al
Art,
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
BRIDE AND GROOM FIND
SQUALLS IN THEIR PATH

A bride and groom Of less than three
months. Regina and James Buckley
aired the troubles Of their snort
marital life IN Municipal Court to-
day. Mrs. Buckley charged her hus-
band with failing to support her.
Buckley said he WAS willing TO make
home for her and do everything
possible. but wanted his wife to leave
her parents. There would have been
no trouble II she had left home In the
trst place." he said.
Inc case was continued for two
Weeks ana referred TO the probation
oLnceF and Buckley ordered TO pay
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
LEWIS FAvORS j. s.
CONTROL OF MINING.
Tells Congress Committee Re.
duction of Wages Will Not
Reduce Retail Price.
nv assocls,od press to Every Evening.

by hsgocia tod Press 70 EVERY Evening.
Washington, April Alarmed with
ali the arguments and statistics that
have been assembled by tho United
Mine Workers OF America to support
the action OF the Union in suspending
work in tho nations coal mines. John
l.. LOWS. international president Of
the Mine Workers was In Washing-
ton today and appeared before the
House Labor Committee and 70 con-
for with Government officials regard
ing the strike.
Mr.. Lewis said that intermittent
'employnent in coal mines stood out
az the great problem for many years.
1.-THE coal miner knows that tho best
he can get is 2l5 days 81 work year
he declared. "and that he hiss got 20
get enough money in those days 20
support his family for 3e5 days. This
means likewise greater cOstg for con
siIuers. in overhead wastes ~ part
time operation.
1T hns another bad effect upon the
miners ~ generation after genera
ton gets ncCustOmeG 20 these caaual
working conditions. Tho stabiiizstion
~ this industry IN something that
must he brought about eventually. and
r II privats Industry cannot handle the
task. 70 ~ Hkeiy that the public VII
bo forced ~ step forward and should
cr the tasks az stsbiiiziDg production
and demand. diNiculf and hazardous
Sc the Poilcy may 10.
Personally think that rongre9s
could well ret up a government bul
resu, armed With power 70 regulate
ard control th> industry and that
welcome BENEFITS would result from
g."
hor naa been eecBrinH = srnailsr
shsYe ~ fhe value 81 coal m recent
Years. than formerly NJ T~vis ss-
rertod. after analgzinR some price
atat.s'lc- Capital has been securing
n greater share Mine owners got use9
n big ms gins during the war. and IN
addition there r. horde ~ w1aois-
\ salers. commission men and brokers
! living of the margins IN the industry
4 Operators claim the price 81 Coz
= 100 high. snd that wages should
com. down Tho fact j. 10 possible
reduction n w yes could produce fal
IN coal prices which me consumer
=. could feel A. most the cat wages
would give a reduction Of - per cen
IN the retail price OF coal, providins
that none OF ths money sticks 20 tn
( greedy hands OF middle men.
. We can chow that s'abilizins III
industry. stopping the wastes. vvOul'
allow drop f q per cent in bitumin
Gus coal prices
Anthracite miners. Mr. Lewis IS
serted. enjoyed moro regular employ
ment, but sdil would % victims o
grave injustice 4 their scales wer
P cut"
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
800 sGs.TNIoN MN OFT,
OTHERS STICK TO WORK

Altoona. Pa. Aprn canvass ~
tho central Pennsylvania coal h"id fo-
day disclosed on" important slctorf
for the ninerr. The ron union minors
90 50 Michacis. Cambria county
Joined the strike. approximately 800
went oit today.
This ~ the only break n ihs ranks
~ the non union men reported. The
union miners. - 600 ~ them. srs all
out In al the other non-union opera
'ion- FRA this section tho men are ~
work. according 70 reports received at
the Altoona headquarters 81 'he cen
trsi Pennsylyania Coal Profuc er~
A ssoc isii0n
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
LLOYD GEORGE TIRED OF
OFFICE HIS son SAYS

BY Associated Press TO Every Evening.
London, April 3.-Prime Minister
Lloyd George is TO appear before the
House OF Commons this afternoon and
ask for an expression OF confidence in
the Governments policy toward the
International Economic conference at
Genoa, OF which he IS one OF the
sponsors. lie Is expected to receive
substantial majority.
Mr.. Lloyd George returned asst
night from Chequers Court. He is
sick OF Office according 10 an as
sertion by his son. Major Lloyd
George, IN public speech on Satur-
day. but greatly improved in health
after his three weeks OF rest.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
IN CITY COURT CASES.

Frank Gay Negro. charged with
speeding ~ miles an hour on Market
street. was. dismissed on payment 81
costs after hearing in Municipal
Court today.
Charles X. Hamilton. charged with
being drunk. was fined $40 and costs
ana Ova Daniels WIS dismissed.
Andrew Kornack, charged with AZ
sault and battery on his stepfather.
William Manchuok. SIS South Head
street was held in $500 bail FOR a hear
Ing "wednesday.
Charged with disorderly conduct in
"A restaurant at Front and Market
streets. Willard Barton was fined $40
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
DOUBLES BOOTLEG FINE.
Phua. Judge RENTS JAN Sentence For
Reading Saloon Keeper.

BY Associated Press to Every Evening.
Philadelphia, April a--A sentence
of sixty days imposed hy Federal
Judge Thompson on John G. Keilar.
Reading saloon keeper was remitted
today and the former hne OF $500 in
creased to $1,000.
This action was taken when counsel
for Kellar made plea on Kellars good
reputation. and the fact that he had
sold his saloon before MS arrest for
violation OF the prohibition law
Judge Thompson demanded Keliar
furnish bond OF $500 that he would
not engage in the saloon business
again.
Alex. zacykowssi. also of Reading
was sentenced 10 sixty days for viola
ton Of the liquor laws. He pleaded
guilty to having still In his posses.
sion.
Every evening, Wilmington daily commercial. (Wilmington, Del.) 1878-1928, 1922-04-03
fl'hp0CKETS IN MARKET.
ohe suspect Arrested and Held For
The Grand Jury.

f'ckpoehets infested the crowds in
me King street market on SATURDAY.
one suspect was captured about noon.
si'er TWO complaints had, been made
TO the police.
Clarence Jerome. sls Yves, r,gb,-
eenth street. reported that q 80,
book containing IS was stolen <roY,
his overcoat pocket. o'-'
Mrs. Lola Wright. 500 East ,r,,-s
street testified in Municipal Court 70
day that Negro. whom she ,da.,,
lied as Herbert Hardy. took re-
pocketbook from her coat and -
away. The pocketbook contat,aa
about Sc. She followed the Neero
from Seventh and King to Fourth s,d
French. where she called 20 Office,
Trsynor. who arrested Hardy. Hard,
said he was waiting for his siste,
and denied the charge. He was held n
$500 bail for upper court on q charg,
OF larceny.