The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-01-01
Tulsa Business Referee
Helps Many Merchants
Smooth the Rough Spots

why do people like TO trade in
Tulsa
The secret Of living. Whether II b.
at home, downtown or In some body
else's home Is getting along with
people. Upon his ability to get
along with people. to sell his capa-
bllities and assets depends the sue
cess OF the young man starting out In
life. Upon her ability to sell her ac-
complishment foe the making and
grocing of a home depends the sue
cess Of the young woman in acquir-
ing a husband. Upon their ability
10 sell across the footllghts their
talent for singing or dancing or act
AZ depends the success OF any ar
iM upon the stage. Upon her ability
~ hell social graces with which she
has equipped herself depends the
success of any matron in society
Upon his ability to make friends of
his customers, to sell them goodwill
as weli as goods, depends the sue
cess OF any business man.
why Tulsa Succeeds.
Tulsa merchants know that and
they put that knowledge into prac-
tice. Because of its position In the
state, the business men of this city
probably cater less to transient trade
than do merchants of most cities
Of its size. Instead. they turn their
attention to establishing regular
patronage. drawing that patronage
from a wide radius that extends be-
@ond the envlrons OF the generally
understood trade territory and they
bend every effort TO making friends
Of those patrons. To do this they
stress these things--honest goods,
fair prices and square representa-
ton of both through the medium of
Advertising. II their object was 30
achieved without friction and with
out mistakes, the millennium would
be here, but IL isn't. That II Is
achieved isn't due TO a smooth road,
but the fact that most of the mer-
chants are doing all they can to get
the bumps out of the road and grade
1t down to a satisfactory and friendly
level. IL isn't always an easy thing
10 do, and to the mind of the casual
observer 1t might seem as though the
price Is a good deal to pay, but the
majority of the merchants know that
1t always pays in the long run, this
making friends of their customers.
For Instance: A young banker of
Tulsa bought a suit several months
ago at a Tulsa clothier's. II failed
TO give the wear that could have
been expected OF It and although I
had been worn during that time, the
merchant from whom 1t had been
bought made II good by giving an
other suit. IL that customer had
never been friend of the clothier
before he is now and the merchant
himself has had volumes OF advertis-
ing from that same satisfied GUS
toner. This is one isolated case or
many.
The Business Mediator.
Last fall a certain grocer OF Tulsa
advertised apples at a certain price.
The apples, a customer found, failed
to measure up to the weight require
ments by the oklahoma statute,
which is as pounds to the bushei.
The matter was taken up with the
Better Business bureou. whose sec
retary- counsel. Louis Lefko, went TO
the grocer with 1t. Not being ac-
quainted with the statute the grocer
cheerfully acquiesced in the re-
quirements of it and the whole al
fair was adjusted to the satisfaction
OF the disgruntled customer and to
the probable later satisfaction ar po-
tential customers.
Delighted with herself and with
her purchase, young girl went
home recently with n SOS coat on
which she had paid IS on account.