Evening journal., 1922-09-26
KID LEATHER TO
GROW in FAVOR
Service Cars Demonstrate
1t Can Become Choice
of Shoe Wearers
DOLLIES' DAY FOR
KIDDIES SATURDAY

Up in David Sneilenburg's privat
Office. in the snellenburg store. a
Seventh and Market streets, is a BIZ
ieather-bound scrap book. In It ar
a couple of hundred OF clippings
filling many pages. and on the Gov
er in gold letters is this inscription
'History, wilmington Glazed KID
Campaign, Presented TO the Leather
Manufacturers OF Wilmington, Del
aware, 1921"
This inscription with equal truth
might have been: '1rrefutable evil
dence of Wilmington's loyalty TO its
industries" because the data in the
book makes record that all of Will
mington helped in some way TO
make successful the effort TO bring
prosperity TO its kid industry.
The memory of Glazed Kid Week,
OF the banquet, the speeches. Secre-
fary Wallace's in particular, are still
fresh.
The memory of some other things
remain fresh with few who never
will tire OF working for Whining
tons prosperity. These few have
continued to remember the charge
from all quarters that the kid In
dustry failed to prosper because It
had failed 10 observe a well-estab-
lished business axiom that indus
trial success Is based on the conf
dence in the products of the indus
try of those who consume or use
them" Mr.. Snellenburg declares
that to be so in one OF his letters.
While the preparatory work had
been going on Washington was ap-
pealed 10, TO send representatives
here 10 encourage the movement.
Mr.. Snellenburg knew from expert
ence that George II. Paine. OF Phil
sdelphia, was having splendid sue
cess with his feathers. especially his
kid feathers. He was visited and the
matter was taken up with him.
Mr.. Paine said he would demonstrate
that kid leather properly made and
made into shoes and cared for was
the most perfect and most satisfac-
tory leather for shoes over all other
leather.
Glazed kid normally is a leading |
Wilmington industry. 1t needed re-
vival. Once its 1000 workers were
busy all Wilmington would revive. /
Something had to be done to revive /
II. so Mr.. Snellenburg and other
public spirited leaders then and
there invited Mr.. Paine to come to
Wilmington and make his demon
stration and he has promised un-
reserved support.
Then shoes were made for Secre-
tary Labor Davis and his secretary.
for Senator Ball and his secretary.
and for numbers of others in Wash
lngton who had been asked TO come
20 the Wilmington Glazed KID
Week.
The result has been that Secretary
Davis and all the rest have declared
most emphatically that kid leather
g the most satisfactory shoe leath-
sr In the world. This result is of
great Importance for Wilmington IS
7itally affected by the success or fall !
use of shoes made Of kid leather.
Once more Mr.. Snellenburg took I
he lead and with the hearty CO. Z
operation of all the Wilmington =
newspapers made announcement OF !
he coming of the George II. Paine
Service cars.
on Saturday, September ., Smell I
'enburg's first announcement of the {
soming Of the George II. Paine Ser !
vice Cars appeared and OF the com {
mencement of the public test Of 7
leather and shoes produced under T
the supervision of the George II /
Paine service. On Monday the 18th. !
the service cars. which have become {
so familiar, appeared on the streets. (
To the merchant. the newspaper man q
and the consumer the test" proved Y
10 be OF unique interest and impor-
lance. Nothing for sale, nothing TO
pay. no obligation, present or fu- I
ture, simply an opportunity. given
free'y, TO find whether or not shoes
made OF kid (and other feathers, |
can be made 80 as to give satisfac-
tory service, to. maintain their an J
pearance and simultaneously cut
shoe cost.
While the tests" have now COW
sred period Of 20 years and all
parts of the world, Wilmington e
going to Judge for Itself ana deter
nine whether It is the fault OF the
Gather or OF something else thai
Seeps so many Of wilmington's peo-
de idle.
It is unique-for It aims 10 give
ne public chance to determine
What II wants before IT buvs ana
s equips George II. Paine ana his
ervice with an intelligence and nm
outstanding OF the public's mind So k
nat with skill and ability they can /,
YORK serve. and supply the pubiic il
Win what Il demands. n
~ Is unique because while n roc I
gnizes the power of newspaner "a \
ertsing. It shows that II unde- n
iands that to make advertising ner- a
aanently profitable and pofen,ta, d
ne merchandise ADVERTISED nc.
Dtain and hold the confidence 80 c;
ne consumers specifically in II or y
rwise It kills itself with consnnoe no..
10 10 a certain potentially N ,bs
Qverusing. The George II. pains