The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-12-12
Prominent Business Man win
Assist Warrington Bureau
ot.'The West vlrglnian.

MANN1NGT0N, Dec. 12.-Altjs
c. Atha has been engaged to reprs.
sent the advertising department Of
The West yirginian in the Maa.
nington field and has assumed his
new duties. Nj. Atha will cove:
the localSbusiness district each day
in the effort to serve the interests
Of Warrington merchants who de.
sire to advertise through The Welt
virginian's columns.
Mr.. Atha is we'll known in Man.
nington for his various business &C
tiyities and has beer, prominently
identified with the real, estate ana
Insurance business for a number 81
years. He maintains offices oh tho
second floor OF the Hess Building,
over Hess Hardware Co., from
which location lie will represent the
advertising department Of The
West 'Virginian, His office teie.
phone Is No. 1881. The West Vie.
gluian's Warrington news depart
ment continues as heretofore IN.
der the direction OF c. W. Swiger,
whose telephone is No. 10.
The West Vtrginian has closely
followed the affairs OF Manningtoa
District for many years and the
daily Warrington page, established
early in the year, With its Several
columns Of news, has become u
widely patronlzed publicity medium
In the community. The extensive
circulation now enjoyed by The
West Virginian in Warrington Dis
trict is unquesticnably valuable to
Warrington business men in tbs
sense that 1t permits the broadcas:
Ing OF advertising messages to thu:
most desirable classes IN the ais
trict. While The West Virginitn
does not mean 10 discredit the eff.
cheney of other advertising media
in the Mannintgon field It cannot
be denied that the circulation OF
The West Virginian, running to
more than one thousand copies each
day in Warrington District, is a
vitality important.asset TO Manning.
ton merchants.
Thus far, the experience OF. sew.
.eral Warrington merchants who
have from time to time placed the;r
advertisements on, the Mannfngton
page have been gratifying. But
that Is not surprising for the sim.
PIE reason that the Warrington al.
vertisements were bound to be
readsEas all advertisements arr.
read. and the excellent character
OF the merchandise values in such
advertisements as have been pub.
lished on this page have attracted
the patronage. OF people through.
out the community. It has been said
that II a merchant will spend per
cent Of his revenue for advertising
he will double his business in
year, and In g0odly measure this
fact already has been brought honie
to several OF the business houses
in Warrington. -i r.
With the further development o.
The West Yirginian's. advertising
benefits in Warrington through the
attention Of Mr.. Atha viii: give TO
the local field, a greater opportunity
TO present Mannington's shopping
advantages Is at hand. Mr.. Atha
will assist local merchants to avail
themselves of tho opportunity and
will freely cooperate with all who
may be interested. 8
1t is fitting to add that The West
Virginian maintains one OF the
largest and mort able advertising
departments OF any small city
newspaper in the land. A merchant,
need mot slave hours and hours
over, the preparation Of result:get:
ting advertisements because the
advertising staff will relieve him
of that care without charge II he
wishes BY simply giving Mr.. Athy
brief memoranda Of things to be,
advertised The West Virginian stan
will completely write the design
and illustrate advertisements IN
the most torceful manner.
With the holiday shopping sea-
son at hand there is great, need
for good advertising, reaching the
largest number. Of potential Gus.
toners in. the Warrington field, In
order that local merchants may
keep the holiday trade at home.
This West Virginian Warrington
page presents a splendid opportu.
nifty toward that end. M