The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1922-06-13
PRESS OF AMERICA FAIR AND
SOUND, DECLARES CLERCYV|tt';'

Milwaukee, Wis. June 1.-THE secu-
lar press OF America us untrammcItcd
fair and sound, and is therefore great
ally of the Christian churches, Rev.
J. 7. Brabner Smith Of Chicago. Of tho
division Of publicity. committee on con-
seryatIon and advance of the boards OF
beneyolence Of the Methodist Episcopal
church. told the convention of the A.
ISOLATED Advertising Clubs OF the WORM
today He declared that there should
he fund in every church for puaicr'E
purposes. and that the church Saou'"
buy space in the daily papers and an
nounce its services to the community
with the same energy with which the
business man adver.ises his stock.
In seven years OF ac;Icc co-opera-
,;on the secular press we have found the
press OF America sound TO the core
said Rev. Mr.. Smith. There /. no con-
trolled American press. eithcrpy any
particular church or by any particular
business. Il is ridiculous &c say that
any certain denomination controls the
American press.
Many OF the leading newspapers.
both edItorially and IN their news col
umns are at present preaching the goS-
pei as clearly as II is being preached IN
any pulpit There are editorials which
convince US that many OF ihe editors
are prophets, and some OF t&em with
prophetic vision which outcIasses maay
Of the preachers "A the moren pu.H'tS'
This Is = trzse and faithful saying.
works Both wayS
Editors could well afford 10 give
moro space for news and churches couta
well afford to spend more money tor 4u-
ysrtisinR the church IN the papers
Tia value Of the church TO SOC
iety In Of great publicity value
Roger Babson has asked the question
'supposinS we had no sons % preach
ersr Preachers sons were once caI!eu
the worst brats in the PARISH out
Roger Babson discovered taat "nt OF
one hundred leaders in America thirty
came from tho homes OF poor country
preachers
Churches cooperate with newspapers
in order to secure first hand Information
and 20 study advertising. Inc MeI""-
dist ministers of New York are plahn'"'
a six weeks course in church adNerI'>-
ing, taught by New York adNer''S'";
men. In this way the ministers "h'i
io1r,an will obtain tho service of expert
ADVERTISING men and they will ais" s're
then some valuable information reEar"'
ing the successful art OF advertising.
REV. Oliver Kene has been pastor %
tho Methodist church Al kearneN. Me-"
ror four years and IN tHat tim" ne NJ
ouadrupled the membcrJnIN. How "'I
Ee do IT. BY ADVERTISING. he says.
Buyers Of Space.
i"Among the preachers VINO are Gay ~
space in the newspapers IS al 'h'In'''
IJethodist clergyman in Detroit. MIC"
W. bsgan his pastorate with a smaI
congregation and also with IN" "u'IaF
aiCPrtiSsDg w I'm per
sistsnt advertising and With 'GsltNer'n;
Inc goods when people came :" Shurch
no has now a congregation when "N':'
flows the church; the increase IN !oo,'
collections PAYS for the advertising. 'N'
there Is money left 70" other churcH
purposes. a -,
I'm the New Testament "" READ >.
one man. Zacchaeus. who could n"' see
Christ because Of the press. me"nlhS'
Of course. the press "t the Grove" 'n'N
incident Is constantly quoted by many
ShurChmen. ..,.,,,.-
ara ard churches. are held accountants
for ,heir utteranrcs ny their auditors
TIA RtbIe SAYS they have their re-
ward This often comes "hen '"'
preacher ceases to move his '"hEres"-
ton 10 action BY his Inconsistency q,
ma lack o. zeal for the highest goo"
-ard he becomes "A sounding BRASS OF
,inkl,uz cymhal' This applies JUST a.
forclbly 10 the editor and the news
napsr. There are many newspapers
taaI,. raaa M persons who r"1d them
for other purposes than to accept their
leadership.
"rhs constant serseless criticism Ht
,hs nrlpIt or the press - harmtGL nut
constructive criticism and cooperation
~ the church with the newspaper means
e tremendous power OF upttt In any
community.
"The question arises. wha, Is news
even church news"
should the newspapers print news =
crime. vice conditions. and IN" IKE
news which IS OF the underworld Ill
tors differ on this question and so II"
church men. The Bible !tscl: publishes
the sins. faults and foih,es 81 many NJ
It's bes, men. bur It also publishes the
beautiful side 81 ite. making III" mora!
and the spiritual IN life superior and
more attractive than the "~utSh
Tho Difference
ut Is very difficult for a taymar or
n Clergyman 70 realize that the news
paper or the great news services can
not be used for prora-ating den"mln-
ational Ideas or personal opinion.
"One OF the simplest rules for pre-
narlnG q CnuECn dI' - A'' N''' '''"'0
rapers Is seen In the difference between
newspaper article and sermon.
TIL newspaper article contains tn" meat
Of the whole suhjec: in tho hrs' rhr7-
graph while a sermon gradually leads
through - long process Of arguments 20
a peroraitoR AT the end.
There - great need in religious art
irles Of brains and common sense.
Writers For the newspapers should
study the nnwspap crs IN general and
make a special study Of the contents OF
the rap~rs 20 which material will ne
submitted There is a newspaper Eng
lish or style OF Expression. Writo
clearly and intellgeatlr Re brief. BE-
very brief. but not too brjes Cnr clarity
Of expression Do not use haCkneysd
phrases Be careful how YOU Ne" words.
especially adjectives and adverhS. Tn"
shorter the words the better. Cut out
all hne writing. Re accurate.
1T IL difficult TO understand the att!-
tuda that the church should take u the
nevspaper. unless the functions of tn"
nauSnener are defined One 81 the edi
tors Of The Chicago Tribune. Col Z. Z.
Mccormick In addressing the Srnool NJ
Journalism 81 Northwestern University
said Editors and Editorial writer's are
r.rvants Of an institution which scorns
ali service less than the public welfare
.rd which leads or drives individual
factions. even political parties. IN that
a,rnctIon' The late editor. Mr.. Medtll
~ The Tribune. said that the newS-
naner represented the public interest