Perth Amboy evening news., 1922-07-07
Ten Million Read
Bible Verse Daily

CINCINNATI, O.. July AT an
| expense of one dollar fo- every mn
| lion readers. the Back to the 6iple
| Bureau of Cincinnati is bettlng one
verse of scripture daily printed IN
| abo,,t one thousand American news
papers and magazines. Its totai
| daily scripture readers are
lar 1O,O00,O 600 now, two years alter
the bureaus Inauguration.
A goal of 10000. 900 Bible verse
readers daily is announced, with a
| f~ve-year program to make IL ellee-
tive.
The bureaus idea is that daily
/ reading of one Bible verse makes
for good citizenship and that the
\ hest pulpit through which to reach
all persons is the daily press. Inc
| organization is non-sactarlan; us
daily verses going to publications.
of all faiths free of charge, ana nor
only to newspapers but to traue
journals and to society ana laoor
publications.
How the idea started and its RAID
rrowth is described by George w.
| Hartzell, a Dayton, o.,
turer. an advisory member OF the
| bureau. The chairman Is James n
| Gamble of the Proctor d Gample
Company.
The bureau was inausurated two
wears by Addison Y. Reid OF GIN
cinnati, who is now it's secretary. lie
had been conducting a propaganda
for prohibition. sending daily con-
tributions to a number OF news
papers and paying for their pupiica-
ton. With the adoption of the pro-
hibition amendment, Mr.. Reid stop
ped that work. but decided TO try
a campaign Of Biblical verse.
At first he paid for the publica-
ton of daily Bible verses Just the
same as he had paid for the propa-
ganda. The verses went to only a
few newspapers. After six
paid publication, other newspapers,
becoming interested and discovering
| that Mr.. Reid was furnishing the
| scriptural quotations. asked him TO
| supply them also, offering to make
publication without charge. Ihere-
upon Mr.. Reid stopped paying for
insertion of the verses and the pres
ent bureau was inaugurated.
Mr.. Hartzen said that IN these w o
years the bureau has expended SlO,-
600, all of it for printing and post
age, as there are no other expenses,
lall the work being voluntarily done.
by a group of Cincinnati residents.
The response to the bureaus letters
| offering the Scriptures has been uni
form from all sections of the coun-
try. Mr.. Hartzell stated. The daily
papers now publishing include for
ty-six in Canada and publications in
| Hawaii, the Philippines and Korea.
Many papers have been putting
| the daily verse at the head of the
editorial column. but not all.
"A large Ohio daily" said Mr..
| Hartzell, D." is running the verse com
| pletely across the daily comic page.
| When I asked the editor why he
chose that position, he replied:
"'Why. don't you want it in the
most conspicuous place?
"This editor added, laughing. Per
haps the readers of the comics need
balancing more than anyone else
1.-THE editor of a Bellingham.
Washington, paper made a personal
investigation to discover whether
subscribers really read these daily
verses. He reported that he found
that thousands actually read them.
"The verses are selected by Mr..
Reid, who, before having them mail
ed, submits them to a committee of
ministers and church officials for APP
prevail"
Mr.. Hartzell said that the bureau
is now engaged in raising a fund
of 100000 the amount it is estimated
the work of extending the publica-
ton to a 110.0O0,O 900 daily %circula-
ton will cost in the next five years.