The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1922-06-10
TALKS ON MEAT
Kansas Feeders Hear What
Meat Packing Officer Believes.
National Board for Livestock
and Meat Aids in Marketing.

y
ing here today before the Kansas Live
stock Feeders convention, on ways
and means of increasing the use of
meat, c. B. Heinemann, of Chicago,
vice president of the Institute of
Meat Packers declared that "aIl fac
tors in the livestock and meat indus
try. from producer to retailer. must
preach the truth about meat, do all
possible to increase its use, and keep
everlastingly at it,
THE extent to which meat con-
sumption has declined" continued Mr..
Heinemann, lis such that the urgency
for strong, continued, co-ordinated.
and persistent efforts to restore it to
years ago must be APPARENT to all pro-
ducers of livestock, as well as to all
other factors<in the industry.
Less Than in 1900.
''In 1900, gentlemen, meat consump-
ton per capita was 1915 pounds. By
1921, owing largely to wartime con-
servation propaganda and to the mis-
leading propaganda circulated by pat
ent medicine vendors and certain
manufacturers and distributors OF
cereal and dairy products, meat con-
sumption per capita had declined to
1861 pounds. a decrease of 25.4
pounds per capita as compared with
1900.
IF consumption during 1921 had
been on the same scale as in 1900, the
amount of meat consumed in this
country last year would have exceeded
the amount that actually was con-
sumed by some three billion pounds
or approximately one-sixth- This
would have provided an additional
market for nearly four million head
of cattle or ten million hogs.
"An increased consumption of meat
also would be desirable from the
standpoint of the consumer, aside from
the fact that meat is one of the most
nutritious and healthful foods, since
it would tend to stimulate the pro-
duction of livestock, which has failed
to keep pace with human population,
and thereby increase the meat supply.
THE production of livestock is an
essential factor in agriculture, which
is our basic industry. A very large
part of the grass and other roughage
keted in the form of meat An in
creased production of livestock not
only will provide Il larger meat sup
ply. but also will utilize more rough
age and other plant products not suit
able for human food. and therefore
will be an economic advantage to pro-
ducers and consumers alike.
Says National Board Big Aid.
1.-THE decline in meat consumption
per capita, as you will judge from the
figures I have just quoted, hiss been
great. Yet, the addition to the diet
OIL the pSOPAS VI OlIy OnS-
half pound of meat or meat products
each week would bring consumption
back to 1900 levels.
II believe that the NATIONAL Live
Stock and Meat Board is the organiza-
ton thru which we must work and
thru which the efforts of all of the
different factors must be co-ordinated.
This board, as many of you undoubt-
edly know, is an organization of pro-
ulcers, commission men, packers and
e. ~
pose of creating a larger demand for
he products of live stock. Officers
IF this board are Howard Leonard. |
president of the Illinois Agricultural
association, chairman; Thomas E. Will |
son, president of the Institute OF |
American Meat Packers, vice chair |
nan; w. J. Carmichael, secretary of |
he National Swine Growers ass)Cia- |
ion, secretary, and E. c. Brown, presi- |
lent of the National Live Stock EX- |
change, treasurer. Producers have il |
representatives on the board, the |
packers, 2, the commission men 2 and |
he retailers ..
The board, said Mr. Meinemann. was
Il producers with other factors in the |
i've stock and meat industry. The
,lan under which the board is operat- |
ng was prepared by a committee con-
listing largely of producers, and pro-
-ides for a permanent organization
L
o be raised by the collection of a tax
f ten cents on each car of live stock,
i've cents from the shipper and a like
mount from the buyer. The commits
ak, and virtually all the leading pro-
ucers' organizations, including the
Kansas Live Stock association, the
American National Live Stock associa-
ion, the American Farm Bureau Fed
ration, the National Swine Growers
the National Wool Grow
RS association, Missouri Live Stock as
ociation, Illinois Agricultural! associa-
on, Texas and Southern Cattle Rails
RS association, National Association
f Swine Records. National Duroc Rec
I'd association, the state live stock as
Ociations of Arizona, New Mexico,
dorado, and Wyoming, as well as
cores of shipping association, breed {
and county farm bureaus. {
ave endorsed the plan, as have the :
institute of American Meat Packers ,
nd and the various associations of re-
lilers of meat. Collection of the tax /,
ill begin on July 1. +
Can Stop All MisinfornIauon.
Referring again to a greater use of !
eat Mr. Heinermann continued: I
Such an organization as the National {
i've Stock and Meat Board can, in {
y opinion. do much to increase the I
Sc of meat. 1t can function not only I
see that the misinfOrmation which 8
rs been circulated concerning meat t
corrected, but to see also that fun t
imental research work. which has
zen lacking in the case of meat for
decade. is undertaken and continued,
that fund of additional Informal c
on about its nutritive value and its c
may be organized for /
by physicians, dietists. home T
onomists and others who are influ- b
ltial in guiding the public's choice of c
cd I
There are many other activities G
hich the board can and will under C
Ike. Among these may be mentioned il
e effective coordination of work e
wv being carried on by various agen- I
es: the extension of activities now
ing conducted in a small way by /
me orga nizations; and the promo I
IN of other activities, such as local t
eat campaigns, the issuance, and a