The county record. [volume] (Kingstree, S.C.) 1885-1975, 1922-07-27
The Winner in Campaign.

In this day and age of keen COM
petition and keen business life, it is
the salesman who wins. The man
or woman who can sell goods is the
one who can con,7.nce the prospective
buyer of the value and worth Of his
wares. This holds good whether that
man or woman be behind the counter
in the smallest secondhand store in
the land or in the largest of the
great trade emporiums Of the big
cities. It's the one who can convince
the prospective customers that the
particular piece of goods or article
being sold is just exactly what the
customer wants, must have, and will
not do without.
But the salesman cannot sell un-
less he knows his goods. Not only
must he know his goods, but he must
be honest in knowing them, and
knowing them have faith in them
the faith that the Good Book tells
about-that faith that passeth under
standing. Knowing his goods and
having faith in them, he can present
them honestly and convincingly to
the customer or the prospect. To
know his goods he must study them.
Now to the point: We know our
goods and the workers in this cam
paign of ours must likewise know
them. Our goods" is The County
Record-Williamsburg county's only
newspaper-and we know there is no
better weekly paper published in the
state. We know this by comparison
and by the spirit that is behind The
County Record, the spirit that In
spires every member of it's staff to
greater efforts toward making their
paper bigger and better.
Those who have an ambition to earn
one of the awards to be given in this
campaign become statesmen the MIN
ute they determine to MAKE the effort
to win. How good salesman each
may prove to be depends wholely and
solely upon the sincerity and honest
effort put forth, and the carefulness
with which he studies his goods-The
County Record-he is offering for
sale to the people. Take a copy OF
The County Record and study it.
Note that it is first of all your local
paper and a paper that everyone at
all interested in Williamsburg and
it's neighboring counties must read II
he would keep himself informed as
to the goings-on within that terri
tory-the work of the church and
other religious organization; the
school life of the community; social
and club happenings; municipal and
county court news and everyday bus
mess dealings; special articles ano
editorials of deep local interest.
Note that The County Record prints
each week all the neighborhood news
of this section, and when working In
a neiehborhood where The County
Record has a correspondent, force
that fact home on the prospective
subscriber. Show him the news OF
his locality and the chances are SO
times out of one hundred he will note
an item about some particular person
or friend in whom he is particularly
interested. Then point out the ex-
cellence of the farm articles with
timely reports of interest to tobacco
growers. The information CLEANED
from these articles alone is worth
more than the value of years sub
scription.
Study these and other points well
and be sure that you can present
them in a. forceful and convincing
The County Record is worth selling.
sell it, and in selling it
may lay the foundation for a sales
MAD Bhip education that will be the
Aatest boon to you through life.
Be a salesman, real salesman, and
prove your worth to yourself and to
your friends.
Then Speed Up.
If you really want Ford Car, DO
not allow yourself to be in second,
third, fourth or fifth place. GET UP