The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1922-07-14
JAPANESE BUSINESS
. MEN after TRADE
IN SOUTH AMERICA
BY CLARENCE DUBosE
(Unted Press Staff CORRESPONDENT

TOKYO, July 14.-Japanese business
men are getting ready for CONNER
cial offensive in South America.
Some Of the most important firms in
Tokyo, Yokohama, Osaka and Kobe
are planning a trade campaign, with
the OBJECT or greater marketing OF
their goods In Argentina, Brazil, Chile,
Peru and other countries of Latin
America
The Chamber of Commerce in each
OF these important Japanese CONNER
cial centers is actively supporting the
move. In addition, the great banking
interests and steamboat companies and
the big manufacturing groups are be-
hind 1t.
The first move in the campaign will
be the visit of a japanese CONNER
cfal mission to the Centennial Exposi-
ton at Rio de Janeiro. This mission,
representing at least fifteen and prob
ably more of the largest japanese COM
mercial concerns, will sail from Yoke
hama for San Francisco soon. They
VIII proceed to New York, and sail
from there for Rio, where, according
70 present calculations, they should
arrive the latter part of August.
Missions Profitable
Japan has found its commercial
missions TO the United States and 70
european countries, extremely profit
able, both in the establishment of bet
ter and more friendly general relations
and understanding and in the develop
ment OF specific points of actual bust
ness contract that cause bigger flow
of foreign trade.
Accordingly, the Japanese CONNER
cial leaders have now decided to apply
10 South American countries the pol
ICY heretofore found effective in North
America and Europe-to send dele
<satlons OF carefully picked business ex-
perts, holding high managerial and ex-
ecutlVe positions in the biggest firms,
on comprehensive tours of these coun-
tries, these visits to be followed later
with systematic selling campaigns.
Inc second move of the campaign
is now being considered. 1t is to in.
crease greatly the teaching of the
Spanish and Portuguese languages to
japanese students, and to station many
young Japanese in the important South
American countries to learn at first
hand the field they propose to serve
These would later come back to japan
as heads of South American depart.
ments and meanwhile a new force of
commercial students would be entering
the field
Go After the Business
The United Press correspondent has
been told by high officials of the Jap-
anese Department of Commerce and
by representatives of some of the big
gest firms, that if the reports of the
commercial missions warrant, Japan
viii go after the South American with
German thoroughness-that is, learn
the language and station many men in
the countries.
The business heads here who are
working on the plan do not expect to
accomplish magical immediate results.
Their objective-a very large South
American trade-would only be realiz-
ed after period of years, they know
The report of the business mission
which will reach Brazil in August, will
determine the general character of the
immediate program for South Ameri.
can trade. Reizo Yamashima. vice
president of the Tokyo Chamber of
commerce, is expected to head the
party.