The Birmingham age-herald., 1922-07-02
DODGE BROTHERS
 BUILD NEW COUPE
Closed Car For Business Men Is Distinct Achievement s2
 Automotive Field

Behind the simple phraseology of Brothers. Detroit automobile manu- lecturers. are publishing today in every important city and town in America, lies the story of new achievement in automobile develop ment Dodge Brothers announce a business coupe; conservative changes in the body design of all other types" the advertisement reads.
 The business coupe is the first all- steel closed car ever marketed. In this respect it takes a new and dis tinct place in automotive history, for 1t involves an entirely unique prin- ciple of coupe body construction. The steel body not only practically eliminated the problem of limited production, due to the tedious and quired on wood bodies, but also en- ables the manufacturers to give the coupe the same lustrous baked en- amel finish which has already con tributed so much to the reputation of Dodge Brothers open cars. This process in itself will also facilitate quantity production, as an enormous amount of time was consumed here tofore In applying the numerous coats of paint required on wood.
 Naturally. these are important fac tors in the determination of the sell ing price, resulting In economies which Dodge Brothers are passing directly to the purchaser. Wood is practically eliminated from the con struction of this car," said Blaine I5rownell, the local dealer. Even the framework and panels are of steel and the natural result Is a lighter. quieter and more durable car. Steel prolongs life and reduces the possibility of squeaks and rat ties,
 'The business men of America have been expecting such coupe and Dodge Brothers have given 1t to them.
 .It is in reality coupe at a road ster price. While it is easily attrac- tive enough for any use, it is particu- larly designed for the business man who needs the comfort and protec- tion of a closed car in his work, but who can easily get along without a few of the luxuries which, in the past, have made the closed car so expensive. The business coupe is built inside and out to withstand the wear and tear of every day use-and yet it retains the same lightness and beauty of line which everyone is ac- custGmed to look for in Dodge Broth CTS closed cars. It lacks only what I might term the depreciation liabil- ities of the more expensive coupe It Is upholstered in genuine leather, has a wide, comfortable. straight scat, Is equipped with cord tires, heater, dome light windshield cleaner and adjustments for raising and low efing windows The doors arc un- usually wide and are fitted with new sasy closing Yale locks. There is fimore than the usual amount of leg room and convenient and spacious luggage compartments are provided. Doctors, real estate men and sales men of all kinds will find 1t just the car they need. We already have good indications of tremendous de- mand.
 The change of design in the other Dodge Brothers cars indicates that while Dodge Brothers have always adhered closely to the practical they are also progressive and abreast of the time. It Is Dodge Brothers pol icy to make improvements year after year and month after month and this is simply another step forward"