Arizona republican., 1922-06-08
ARIZONA DUDE
RANCH" IS SET
FOR PROSPERITY
Great Southwestern State
Now Has Place Where
Tourist Can Get "Wild
West" Atmosphere -
Phoenix Is To Boom
New Project

Making Arizona the haven of tour
lists is the ambition of many of the
commercial organizations of the
state. One of the most interesting
announcements In recent months is
made in a letter received Yesterday
by the Phoenix chamber of commerce
which tells of the establishment of a
dude" ranch. near Wilcox. The
ranch Is being operated by a COM
pany of which Captain E. M. joyce
is manager. Mr.. Joyces letter
follows:
aware of the great number of
eastern people making inquiries
through the chamber of commerce. Of
Phoenix, for accommodations on cat
tie ranches, II occurred to me that
you would undoubtedly be interested
10 learn that Arizona now has full
fledged dude ranch" similar to the
dude ranches in Wyoming and Mon
tatna. which have been very popu-
lar resorts for people from the east.
"An eastern party and myself have
taken long term lease on the Seven
Dash home ranch, owned by Fl. L.
Johnson of Wilcox. and the VIZ
ranch, on the range of the Muleshoe
Cattle company. These places are
located 25 miles from Wilcox, Ari-
EQudTG
miles of cattle ranches-the Seven
Dash ranch and the Muleshoe ranch.
AT present we have accommodations
for about 20 people, but on the COM
pletion of our building program some
time in September will have accom-
modations for a great many more.
This is an all year round resort,
altitude between 1900 and 5000 feet.
We have for the benefit of our
guests a very fine bath house which
Is supplied by six natural hot springs
We furnish each guest with a horse
and saddle for his or her exclusive
use, and we have guides who look
after their comfort and safety. Our
rooms are very nicely furnished, and
we furnish meals, second to none.
The country that we take in is rich
In places of interest, and we guar
antee our guest an opportunity to
view the workings of big cattle
ranch. and visit the different round
ups which are in progress in one lo-
cation or another, practically all of
the time. / doubt very much, that
among all of the so-called dude
ranches of Wyoming and Montana,
are there any that offer such a vast
acreage as we offer, or an oppor-
tunity TO spend a vacation on cat
tie ranches of the size of these.
Supplies Descriptive Literature
AT the present time we are having
printed quantity of illustrated lit
erature. which should be ready for
distribution within two or three
weeks. We are going to advertise
extensively in eastern publications
that reach the class of people We de-
sire, and two OF the railroads that
tap the east, and enter Arizona are
giving us very fine advertising
throughout practically the entire
east. Thus will be brought TO Ari-
zona a great number of people that
would probably never come here
warrants, We contemplate enlarging
our present plans, so as to accommo-
date upwards of a hundred people.
We are going to run automobile
trips to the Roosevelt dam. over the
Apache pass, to the Petrified for
ests. and to the Grand Canyon. Our
guests will be routed through Phoenix
on these trips, and win be allowed
an opportunity TO view all the sights
of interest there. We do consid-
erahie business in Phoenix, for ex-
ample, all of our saddles, blankets.
brides and equipment of that kind
will be purchased there. so, conse-
quently. We feel that Phoenix is an
intregal part of our business in many
ways. and ii gives me pleasure TO be
able to notify you of our resort,
feeling as / do, that the chamber of
commerce in your city, will be in
terested in the successful progress
of our resort for the people it win
bring to Arizona, and the people
who will be given an opportunity to
visit your city, and In the increase
In business that will go to your busi-
ness establishments. I feel confi-
dent. therefore. that 1t will be
pleasure for the chamber of conn
merce OF Phoenix to be able to re-
fer applicants desiring accommoda-
tions on real cow-ranch to us"
The address of the dude ranch"
is Captain e. M. Joyce. Seven Dash
Ranch, Johnson. Arizona.