The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1922-05-23

and expressed regret that he had not
been given an opportunity TO assist
in making the delegates 10 Lubbock
more pleasant, and this being our
first occasion TO hear Percy turn
loose on technical subject, OF
which we had failed TO give him
credit Of knowing very much about,
proved that he is a pinch hitter as
an orator. ne having talked in the
language OF the PROFESSIONALISM with
all the ease and correctness Of a
practitioner. Mr.. Spencer closed his
address with few words in regards
10 Lubbock's disposition toward the
profession, and assured his hearers
that il would be his pleasure, and
the pleasure of the people Of Lub-
book and surrounding country III
have the next meeting after the one
which viii be held in Amarillo in |
September be brought TO Lubbock.
DR.. Gurden was then introduced, I
and made a very instructive talk on |
Building a Practice" in which he /
gave his hearers the advantage Of /
bis long experience as a builder of /
Chiropractic. having as his key note /
the fact that the first step 10 sue
cess is 70 KNOW the work. which /
he said was only beginning, but the |
only way 30 begin. THE next thing
after you have mastered the art Of
healing in this manner is TO convince
the other fellow that you know il,
the best Of means by which to accom-
plish this work is TO work on the pa
ticnt, not alone with the science, but
work on him with educational. truth
ful and well directed advertising.
Don't expect advertising 10 do
Il all, you could line your office with
patients that the advertising had
brought, and then without offering
yourself 10 their service in a courte-
Gus. polite manner they would leave
without having sold themselves TO
the idea that Chiropractic is good"
he said. The next angle from which
Dr. Gurden worked on the subject
was 70 become efficient statesmen.
you have something 10 sell. and
should learn the art Of salesmanship,
put some personality back Of your
work. work necessarily, contentious
~ and without III viii toward those
who fight you, and come out winner
after the people with whom you are
associated have learned enough about
Chiropractic to know il is the mod
ern method 70 healing"
Dr. Gurden is forceful speaker.
and through his efforts Chiropractic
is growing by leaps and bounds in
Lubbock.
Or. thinner, Of Snyder. DR.. Arm
strong. Of Hereford. and other prom
inent Chiropractors, including DR.
Jennie Rorabacher. Of Lubbock made
interesting talks along the lines of
their work, followed by talks from
Curtis a. Keen, managing-editor Of
the Plains Agricultural Journal,
Judge Campbell-Vickers. attorneys,
and Neal A. Douglass, Jr., Of the
Avalanche, advertising having been
the newspaper and maya
zine representatives couldn't keep
off the subject, while Judge Vickers
discussed the possibilities Of the
Chiropractors shaping a few laws in I
their favor, which should be worked
out by a special board, selected from
the most prominent Chiropractors in
the State.
History of chiropraetie
The Chiropractic lecture by b. F.
Gurden, DC, Pho, which was held
in the Odd Fellows hall Saturday
night was well attended. DR.. Gurden
gave the early history Of Chiroprac-
tic stating that the first adjustment
was given in Sept. 1895 or little
over Pc years ago, since that time
% states have given Chiropractic
legal recognition, also the countries
Of japan and Hawaiian Islands, il is
said that over one million people
take Chiropractic adjustments daily
and there are $4,000 practicing
Chiropractors in this and foreign
countries. DIR. Gurden stressed the
point that thousands of Chiroprao-
tors are needed to fill the demands
and that the demands for Chiroprac-
tors viii not be met for many years.
DR. Gurden is president Of the Tex
NJ Chiropractic College located in