Arizona republican., 1922-01-10

the Mutual Orange Distributors, is
divided into several distinct depart
ments, each one of which plays a
most vital part in the handling of
your fruit All are closely linked to-
gether, and vie with one another in
rendering maximum service for the
growers who are our members. These
departments are: the sales depart
ment, accounting and collection de-
partment. traffic department. supply
department, field department and
publicity department.
Sales Department
The sales department is directed
by three of the most capable sales
executives in the country. So in
terested are they in getting good
results. that you will often find them
working far into the night answering
wires and keeping in close touch
with market conditions throughout
the United States and Canada These
men supervise and direct the selling
of your fruit, through over 120 agents
in GIL markets. The methods of
operation will be touched upon later.
The Mutual Orange Distributors,
is governed by a board of directors
composed of Is men, chosen from the
der this board of directors, the gem
eral manager has supervision over all
departments.
Where an Industry as the citrus
industry in California. has reached a
large productive stage. we do not be-
lieve that a monopoly is either feas-
ible or practicable. Under such cir
cumstances, good, healthy. wide
awake competition stimulates growth
and efficiency. Where the citrus in
dustry is comparatively small. as in
Arizona, the best results, however,
can be secured by concentrating all
efforts in one organization, as the
Arizona Citrus Growers company.
This organization is an established
institution and in a position to care
for your crops without the necessity
of added expense. BY shipping
through this association. YOU will get
best results. Our long experience in
selling your fruit, has shown that the
markets have been demoralized
mostly, by a small operator quoting
fruit for less than we are. and below
what should be the normal market
price. The result of this is self evil
dent. He not only is receiving less
for his fruit, but is injuring the in
dustry as a whole. To illustrate:
Recently we were quoting grapefruit
in San Francisco at "a (. o. b. and one
of your small shippers here in this
city, quoted the same fruit at the
same time for $3.50 f. o. b. You can
readily see that il was impossible
for us to maintain our price after the
trade received this quotation. We
were forced to sell for 50, at a loss
of 81 to our account, but even then
our return was so cents above that
Of the small seller. The markets are
further demoralized by cash buyers
wiring out quotations subject to con-
firmation much below the market
price. In both cases, il is the grower
who actually suffers. This can be
remedied if you people of Salt River
valley get behind the Arizona Citrus
Growers company and cooperate
with them. 1t is for your own good.
The Mutual Orange Distributors
was brought into existence by sew
eral associations banding themselves
together and forming this organiza-
ton, which is conducted on a nom
profit basis, a charge being maze oy
the board of directors at the begin
ming Of the fiscal year to cover over
head expenses and at the close OF
the year a rebate is made after the
actual cost of operation has been de-
Quoted. In order to reduce still fur-
ther the expense of selling, five other
nom profit organizations like our
selves, got together and formed what
is known as the general sales agency,
also a non profit organization for the
purpose of getting the very be%t
CO IN
our goods at the lowest possible cost,
and each share the expense of the
same pro-ratio according to the
number of cars shipped through each
organization. In this way we have
the very best talent obtainable at
the lowest possible cost. We have
120 Representatives throughout the
United States and Canada. who cover
81 markets. In all large centers
we have salaried agents, in the
smaller places, we sell through brok-
ers for the reason that in these
smaller markets it would not pay TO
have a salaried office. The General
Sales Agency is composed of Mutual
! Orange Distributors, California Fruit
! Distributors, California Vegetable
union, North American Fruit EX-
| change, and the Tropical Fruit COM
pany. The Mutual Orange Distrib-
utors sell only citrus fruit, California
| Fruit Distributors deciduous fruit
the California Vegetable union, vege-
! tables, the North American Fruit EX-
| change, southern products, the Trop-
| ical Fruit company, bananas. In this
! way We do not conflict with each
! other and these agents have some
! thing to do and all that they can do
the year round. thus making it