The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-08-04
EFFO
STATE PRIMARY
PLAN sFO RESlEEN
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ijqS.l
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repeal the primary law and switch
1 back to the old-tfme convention.
! Students Of the science OF ad-
lsvertising fascinating OF mod
ern scfences-are getting much val
liable data and spirited Discussion
as a result Of the extensive applica-
ton of their favorfte science to the
State primary. In larger way than
1 ever before candidates. were con
! Quoted on paid advertising basis.
1 Some Of them were virtually entire
i 1y waged with printers ink at SO
much per line. This statement does
not apply to Senator Sutherland
of the more important contests He
as usual, carried on his campaign
/ by mail. Some of the Advertising
done by the more or less expert,
was very effective. hitting the
bulls eye with psychological ac-
crracy, measured out. in just the
right amounts at the right time.
Much of it was wasted, OF poor
quality and vio1ative Of pretty
much all the established rules of
the science Of ublicity. In some
cases it is pointed out that it was
loSSiooAS, III oIASE nj SpeSAAlS liz
stances underdo one. No omp1aint
of the newspapers: it was a har-
vest for them without precedent so
far as political campaigns go.
When to advertise. how to adver-
tise, how much to advertise, are
still the dominant, unsolyed prob
lens OF the science of ADVERTISING
and will always continue to be, but
those interested in studying it
from the angle of its applicat ton
in the recent West Virginia pri-
mary say that ba11ot-casting occas-
ion afforded them most helpful and
enlightening informa alton upon the
intensely interesting subject.
The women voters in both the
parties in West Virginia. it seems
from all reports received here,
cannot justly be charged with
neglecting the privilege and OPP
portunity Of 5citizenship last Tues
day. Reports generally from
very nearly all sections of the
state go to show that.they turned
out in larger relative percentages
than did the men. Here and
woman candidate went over the
top" with plumes flying in the
breezes stirred up by handsome
pluralities. These pioneers of
their sex were, in majority Of
cases, most appropriately nomi-
mated for positions on the school
boards. A conspicuous case oc-
CURED in Parkersburg, where
Mrs. Ida v. Rathbone, mother of
three fine boys, herself a school
teacher in that: city once upon a
time, and most admired woman
for her usefulness in civic better
ment work, was nominated from a
rather large field offering. She is
executive head OF the Standard
Oil refinery at Parkersburg, who
is "a grandson of the late Judge
James Monroe Jackson, for many
years a Judge of courts in Wood
and neighboring counties
The visitor to the headquarters
of the National Women's Party
today met spirit of celebra ton
over the splendid race run by Mrs.
Izetta Jewell Brown in the West
Virginia primary. The women in
charge could hardly radiate much
more happiness had news come to
them that the magnetic Mrs.
Brown had rocked the loquacious
Maj Matthew Mansfield Nicely
into the ream1and of defeat with
the grooming Lullaby of a decisive
victory. Explanation of this
cheerfulness brought new and
entirely different story. From 1T,
it now appears that Mrs. Brown
became a candidate, not because
she or her advisers believed that
she could win, but because it was
the primary purpose to have her
sacrifice herself on the political
altar as an offering to the cody
spirit of pioneerism. West Vir-.
ginia, having only a fewyears ago
voted down women suffrage by an
Overwhelming vote of emphatic
disapproval, it was argued by the
national leaders of the women's.
organization in Washing ton, the
sooner women were put up for
high office in West Virginia, as
well as in other states which OPP.
posed women's suffrage IN popular
referenduns, the sooner the men
voters would get use to the radi-
cal change and see thatGod reign
despite the fact that women had
the legal right and liberty-given
privilege of voting.
With that aim and purpose in
view, so goes the story told at the
national headquarters OF the won
en- politicians today, Mrs. Brown
entered the contest braveIy with
out hope Of success and nursing no
illusions. Her success In her CAM
paign was so pronounced as she
travelled about making speeches
that hope was born, not strong
infant by any means, but hope none
the less, which the surprisingly
large vote she received at the pri-
mary 4 shows was justified. The
purpose Of Mrs. Browns candi-
dacy, it was stated at the offices
Of the National tWomens Party to.
day. was abundantly realized, and
constituted not only great encour-
agement. but an actual invitation,
Convicted 4