The Birmingham age-herald., 1922-09-01

EOllQNln6 OIAlCbIb were CASGAN0 At the business session yesterday morn ing:
 R. 0. Cranford. Jasper. president; W, NJ Burns. Gadsden. first vice president; R. G. Meadow, Red Star, second vice president; Charles r. Yarn, Birmingham, secretary.
 Directors: Frank Holcombe, Oae- onta; J. ". Baccus, Glenn Addie; J. E. Burke, Birmingham; D. Trucks. EnsIey; H. Dunston, Anniston; F. A. Gulledge. Verbena; B. J. Cowart, Haleyville; T. ". Atkinson, Piedmont; L. L. Overman. Gadsden; W. P. Rudd. sylacauga; J. E. Walker. Siluria; A. W. Darby, Florence.
 At the opening of the business ses- .eion retiring president Sam H. Leath of Boaz called attention to the au- psrior activities and accomplish ments of the sixth annual convention compared with the previous ones and Gwelt with unction and expression of satisfaction on the evidence of growth of closer relations between Birmingham as a iobbing center and the Alabama merchants who trade here. He again emphasized tho con- ventfon's slogan of buying goods made in AlabamS and sold by Ala bama jobbers. He asked that every member of the convention who had not done so silently pledge himself to that slogan.
 Lunch ak Buffalo Rock
 Sidney W. Lee invited the mer- ehants to his Buffalo Rock bottliag establishment for lunch at close Of the meeting and several hundred &C., cepted the invitation and enjoyed substantial repast. at the same time inspecting the plant and watching the process of cleansing and filling S7 ,O00 bottles of Buffalo Rock, which is the average days business at this modern plant The merchants knew all about Buggalo Rock, as most of them handle this Birmingham made product.
 Expression of sympathy
 Resolutions expressing regret at the illnass of Governor-elect Brandon were adopted by rising vote and telegram expressing same was or dered sent his sick bedside.
 The membership committee re- ported a registration of 2,100 mer- chants by. g o'clock In the morning. Many came in even after that hour and registered in time for the fashion show and awarding of the Premocar at the Tutwiler yesterday evening. Many ladies arc among the visitors.
 R. l.. Cranford, in accepting office. pledges his best efforts in further building up the association and car lying on the slogan, Trade ht Home"
 The Age Herald and others. who had helped make the convention a success, were rendered a vote of thanks.
 Great interest was manifested In the proposal to join the traffic bu- reau department of the Chamber of Commerce and unanimous action (re- ported in detail in another coiumn) followed.
 Code of Ethics
 The Alabama Merchants conven- tion took a step forward yesterday morning in adopting code of mer- cantile ethics. which was proposed by the advertising committee headed py A w. Darby. In the following resolution unanimously adopted:
 we, the advertising committee of the Alabama Merchants association. composed of merchants doing bus ,fness in the state of Alabama, real ltzing that no permanent good can come of flamboyant deceptive ad- vertising, but like narcotic 1t tenn porarily stimulates unnaturally with tho inexitable numbing effect each timo more difficult to overcome:
 "And realizing that honesty is not only the best policy in advertising. but tho only policy to be adopted by any merchant. and that good will and confidence, the true foundation stones of any business. can only be gained and maintained by the adop- tion of such . policy.
 I've believe that there as such c thing as business courtesy that same taken for granted code of ethics that exists between merchants as between the better class of profes- ,sional r,en-and something never to Jbe violated.
 Your committee. therefore, sub snits the following code of ethics for your considerations:
 Honest Price Statements
 '1. Comparative prices to be used hs seldom as possible, and where nec- essary, honestly used When the price of an article is offered for sale