The Coconino sun., 1922-11-24
IDUNNO, READ IT YOURSELF

We are very much pleased with our efforts in revampmg the Sun plant and in installing big Duplex web press which IS capable Of running off few miles ol Suns every hour We have ab- soIute confidence in the future of Flagstaff and northern Arizona, and are willing to back that confidence with money. It is q rather long, weary road from an old Army press and the Washington hand press to Duplex with a cash start of fifteen cents and lead pencil along with a multitude of other hand2apS, but it Is worth the fight # you love tho game While we by no means feel we have hit the end of the trail with web press we have d certain 7mOUnt of pride in accomplishing that much personally, without a combination of stockholders and capital Chi CagO, we can remember, was justly proud Of the first new big presses of this kind and the big papers put in galleries and glass fronts that all the world might view with wonder the progress they were making. It shows some rapid advance in the onward march of men and affairs when such presses are scattered broadcast and become a real necessity for a country weekly. For a good many years the game was hardly worth the candle light the Old Guard lighted People ac- cCpted the struggling newspaper profession, cN- cept in larger cities, as a great brotherhood Of intellectual trampS whose efforts for public good should be accepted fully and freely; if paid at all, when a kindly spirit moved, paid in turnips, pO- tatOeS and bcatS-dead mainly.
 Progress and up-building of the home town
 
 cry worthwhile country newspaper. Profit for their labor was usually the last thing they thought of. Why pay when they will work for nothing, was usually the slogan of those rcaping the profits from their efforts? Most often when the big local financial interests got together on how best to make things come their way, they would ChuCke among themselves as they handed out the proper propaganda to the country editor to pull with might and main for 'the very best interest of the toWn(D" Did he print it by and large? Sure he did. He had hopes that it might help This community" It paid the propagandists so well that they finally secured the services of ell-pald press agent in order that they could better feed the country editor their dope. It seemed to pay the prOpagandlSts who could get pure reading matter for nothing through a high ly paid press agent. The boob editor was to blame and is yet, for that condition of affairs. Statistics show there is more hard work and less profit in tEc newspaper game than in any other business in the country. No financier wants to loan money on a newspaper plant and Insurance companies add to their rates for inSuTing news paper plant
 This is not written in the nature of "conl- plaint against the whole World,' but more as nausing amusement ln reviewing the newspaper game after some several long, lean years of en- deavor along that line.
 Of course some cYitciSe The Sun for not com ing uD to the questionable standard of the big city paper, but they forget that local paper is fC" homo people who expect and deserve lCp0l treatment as it were. It is of more interest that Bill Jones painted his house, than half-page de- scription of Mrs. Saltwater Stormbull Wander ginks new dress and old divorce. No one knows how much Mrs. Vandergink paid for the write up or whether it was correct or not, but if we mention the wrong color of paint on Bill Jones house. it is mentioned by numerous subscribers who desire to know what we lie like that for. When the local paper talks politics, it must know what 1t is talking about, also have good per Sonal argument handy to prove it's contention. The big town paper says what t peases and that which brings ln the most money. No one knows who wrote it and if you don't like it and stop your paper, several more who did like it sub- scribe. The country weekly has only so much country to cover and if he gets his political, To- cal or religious graveyard agencies of enemies too hiG, Il CVCr-t0pS the five ones and it is his move. In other words, if you see a man and his vile fighting, don't stop the press to chronicle the account of domestic inicLciJy. Ii you do you lose one subscriber at least. If you don't when they get divorce, both subscribe. Human like, iSn t 1t? But, however and also, one local news paper run by an undiplomatic danphool can stir up more unnecessary trouble in one week than several newspapers can Quell in several months. All, of which is to say that when you insist on having the other fellows troubles brOadcastcd as nCWS remember the little trouble you got nl~ to, which wasn't of interest to no one but you, of course, but it wasn't printed
 Mistakes? Sure. We all make them. But what's the use of advertising trouble? Virtue is better commodity to advertise isn't it? Sure. Well, let's.