davidaulloa/AmericanStories huggingface dataset:
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16
Store News Should
Be Published Regularly

People like to read store news along with the news
OF the day. and every merchant should certain
mount OF space regularly in the home newspapers and
kept filled every day week with new and interesting
information regarding the merchandise carried. This
applies to every line of retail business.
The copy for this advertising should be handled in
careful is given to the trimming Of the
windows and the interior of the store All merchandise
has certain personality which should be brought out in
the arrangement of the goods for display. The
true in the preparation Of advertising copy which should
be edited carefully copy for mailorder catalog
Every item advertised should carry description of
the merchandise bringing out the strong points few
simple words and short sentences possible being
full however to avoid eXaggeraton Simply state the
facts in plain ordinary language and in few words
possible.
If there is an exceptional bargain the public should
be told aboutt but always with true statement regard
ing the quality of the merchandise offered. Flaming
headlines such The Greatest Bargains Ever Offered
will attract attention. but used too frequently they will
destroy confidence in that stores advertising.
Never use big Words involved or complicated SEN
fences in advertising copy Good advertising is fine
phrasng or beautiful Sketches it not the latest
fad style that brings response to advertising It is
simply the art Of describing in Short punchy sentences
the merchandise being offered and of telling the ndv-
duas addressed in an interesting way that the very
thing they want and admire and covet is ready for
them.
One of the best layouts of store news advertising
which we have in files is the 'sCock-ad of an Ohio
firm, which is in the local papers each week This is
tWocolumn advertisement running the full length Of
the page is divided into twelve sections each section
marked at the side with Roman mineral running from
to XII This same layout is used every week with
attractive items in each section.
The people Of the town and country have become &C
customed to watching for this Clock each week. and
the store reports that this weekly news bulletin has
proved to be the most satisfactory for
ryng their message to the public of any they have
used.
An ad today and no for month, does not found
staple business It's persistent advertising that wins
matter how small the space.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

The most eXasperating part of an
income tax schedule is the paragraph
which provides for the outgo.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

'Tis wonderful how fond mother
will dwell upon the vivid imagination
of her small boy who has just blurted
out the truth.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

Of course, there may be people who
never lie, but who wonts to sit or
stand all of his life?
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

A young man may be the architect
Of his own fortune, but a rich dad
makes q fine builder.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

As rule the man who is willing to
tackle difficult task doesn't find it
so difficult after he gets to going.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

Bald heads are due for a season of
rest and repose. Long skirts will again
be in vogue this summer.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

Don't be too severe in condemning
the spoiled child. It's parents are proud
of the responsibility.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

About the most notable thing about
these movie stars is the fact that they
do move.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

II adequate punishment were prompt
ly inflicted in every case there would
soon be no occasion for punishment.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

The fellow who is fond of hearing
his own voice can seldom understand
why other people are so deaf.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16
As THE
EDITOR
SEES II

Much of the future progress Of
town depends upon the home life of the
community.
If the town is divided into business,
social, religious and political clinues
or groups, with hard and fast lines
drawn and each pulling against the
others, there's but little opportunity
for real progress. The people can not
get together on common plane of
understanding and work. No one fac
ton is willing to accept the leadership
Of another.
But when town is comparatively
free from paralyzing cliques and jeal-
ousies there is great opportunity for
advancement Everybody knows every
| body else, each feels free to advance
suggestions to others, and in turn is
willing to receive them
In this way the best points of every
proposition are brought to the surface,
and the logical leader to carry work
to completion is easily selected.
The closed mind is the heritage of a
town divided against itself. 1t i'm
bibes but few new thoughts, and those
few are conferred around the particular
clique to which the mind belongs.
The open mind gathers in much food
for new thought, and that thought is
capable of expansion and development
in many ways.
The open mind is the one for this
town.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

If you want to make a fellow hot
just tell him to keep cool when he is
between two fires.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

You never can tell mans mentality
by the stubble on his face.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

Only the wise man can recognize
the real folly of fool.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

It's a wise man who knows enough
to keep his wisdom to himself.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

The spirit of fellowship-on earth
peace, good will and safety toward
men.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

him out Of business.
This paper IS always full of good
things you need and want. You'll read
about them in the ads.
Read up, and pick 'em up.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

Hard jobs are only hard to those
who think them hard.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

Beauty that is only skin deep is not
always beauty. 1t is quite often paint.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

Voliva, who insists the world is fat,
might prove his contention by hoof-
ihg it until he drops off.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

Conditions were bad in Russia un-
der the autocratic rule of the czars.
But the people had bread, and enioyed
life, if but little more.
Then they overthrow and murdered
the car and beggared the nobility and
formed a government of the peasant
class. They would be free and indie
pendent, and all had dreams of sudden
wealth
Now they have not even bread and
are starving by the hundreds of thou
sands.
America is feeding many of them. as
usual, but while engaged in this work
OF the Samaritan we can not forget
that they brought their plight upon
themselves.
Mob rule sounds good to the mob
only until hunger begins to gnaw.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

For fifty years or~more American
| capital has been engaged in building
railroads, with which to haul our sur
rlus of grain and other products to the
sea ports. During that fifty years this
surplus has been shipped to foreign
countries in foreign ships and the
transportation charges went into for
| eign pockets.
This was good business for the for
eign shipping interests.
But now we propose to have mer-
chant marine ourselves some day, and
ship our goods abroad in our own ships
and keep the vast sums of money paid
for transportation charges in Ameri-
can pockets.
Foreign countries don't like this,
which is natural.
/ They object nightly to the creation
of an American merchant marine. be-
cause it will cripple the earning capa-
city of their own ships. This is also
but natural and to be expected.
But when they attempt to tell this
country that we have no right to build
a merchant marine, as some of them
have done, they become presumptious
and must expect to hear few words
of homely truth.
What they don't like they can lump.
1t IS none of their business.
We will do as we please.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

When the disarmament conference
first met IN Washington it attracted
widespread attention, and scareheads
plastered the first pages of the daily
press.
Of late days it has been almost for
gotten, important as it is, and gener-
ally half column on an inside page
was its recognition.
We have too many murders and hold
ups, and bank and mail robberies, and
divorce scandals and other attractive
forms of light amusement to remem-
Der anything of serious nature for
long at time.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16
Established Nov. IS, 1857.

$500 a Year, Strictly in Advance.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16

Thursday, February 16, 1922.
Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-02-16
EDITORIAL PARAGRAPHS

"SelI Your Hammer and Buy Horn
Perth Amboy evening news., 1922-02-01
To ANNEX
ANOTHER WIN
Y. M. H. A. and TottenvilIe
Teams Clash on Local
Court

Followers of the Y. NJ. H./A. are
we'll satisfied with the showing of
the representative basketball quin-
tet of the association in recent
games. Manager 1. Levinc's team
has delivered a real brand of ball
the past several weeks when vic
tories were annexed over the York
vile Separates, Sterlings of South
River and the ~Sayreville Big Five.
Tomorrow night the crack Beau
vais Post American Legion quintet
of Tottenville will play the local
team and a great game is anticIpat-
ed. The Tottenville team has been
delivering a good brand of ball this
year and is rated as one of the
leading combinations in this section.
Jack Newmark and Charley Sher
have been playing bang-up ball for
the local team this season. Newmark
and Sher were the principal factors
in the outcome of the Sayrevillc-Y.
NJ. III. A. game played LAST Thurs
day. These men make UP the de-
Tense of the Y. M. II. A. and in re-
cen games have also been big fac
tors in the scoring department.
Sher also plays with the Totem
Vile team but in tomorrow nights
game he will occupy a defensive
berth in the lineup of the home
team.
Coach Robert S. Waddell will be
the eleventh man on the floor.
Perth Amboy evening news., 1922-02-01
AMb0Y bills"
At PLA|NF|ELD
Passaic is Leading League
and Amboy is Tied for
Fifth

The Perth Amboy Bills will
.ravel to Plainfield tomorrow night
to roll a regular scheduled match
in the Elks state league with the
Elks team of that place. The Perth
Amboy team is tied for fifth place
and after this match ten sets re-
main to be rolled. The Passaic rep
resentatives are leading the league,
with Hoboken and Paterson tied for
second place. Union Hill is in
fourth place.
When Plainfield came here in No
vember the Amboy team COPIED the
odd game, and the home team ex-
poets to even matters tomorrow
night. The Amboy team has been
going great against the good teams
this season and poorly against the
weaker teams.
The regular combination will
represen the visitors, Jorgenson,
Hoffman, Eyerkuss, Neall and Rich
ards. Other matches scheduled for
tomorrow night are as follows: Rah-
way at Newark, Rutherford at Jer-
sey City. Elizabeth at Bayonne,
Union Hill at Paterson and Pas
sale at Hoboken.
Next week the Rutherford team
will bowl in this city.
Perth Amboy evening news., 1922-02-01
.OCAL HIGH SCHOOL TEAMS OPPOSE RED BANK TODAY
CENTRAL Y.M.C.A,
VOlLEY BALL TEAM COMING

In preparation for the two bis
volley ball matches which will be
played by them this week. the local
Y. M. c. A. varsity members held a
stiff practice last night at the gym,
playing three games. On Friday al
ternoon at $50 o'clock the members
of the team will meet at the Y. M.
c A. and go to Railway by auto
mobile where they will be the guests
of that association at supper and
then play a five game match with
their representative team.
On Saturday night the biggest
match yet played this season will
be staged on the local association
court. 1t will commence .. . o'closc6
and the visiting team cill be the
crack Brooklyn Central z. NJ. C. A.
team, a combination which defeat
ed the Amboy team at Brooklyn
two years ago but V came here
for q return match The public is
invited to attend this game, no ad-
mission being charged. The match
will be for the best three out of five
games.
Perth Amboy evening news., 1922-02-01
REDBANK VS..
PERTH AMB0Y
Boys and Girls Teams In AC'
ton This Afternoon, Away
and Here

The Perth Ambay High School
boys varsity basketball team will
travel to Rcd Bank this afternoon
to g a in a court battle with the
representative high school quintet
of that place. On the local nigh
school court the Perth Amboy High
School girls combination and the
Red Bank High School girls Will
clash.
In each case the Amboy school
team holds a victory over the oppo-
sition, the Amboy boys downing the
colors of Red Bank on the local
court while the Amboy girls opened
the season by defeating the RED
Bank girls on the i~atters' court.
The Crimson and White quintet
which is being coached by Robert ).
Waidell, is showing up in great style
considering the fact that a number
of games have been with teams
practically out of their class. Coach
Waddell iS expected to start the
Westcott brothers, Ratajac. Hughes
and Koshek in today's game.
The basketball tossers coached by
Miss Maricr Burns have annexed
four straight victories. Asbury Park.
Roselle. Now Brunswick and Red
Bank have reen defeated by Amboy.
Miss Burns has not announced her
lineup for the game this afternoon.
On Friday afternoon the Perth
Amhoy High School faculty team
composed % Messrs. Caninaw, Wad-
dell, Bartlett Wisner and Henry, will
play the boys varsity quintet.
Perth Amboy evening news., 1922-02-01
BEAUVA|S POST !
TEAM WINNER
~SpeedWays on Pleas
ant Plains Court Last
Night

In a rough and tumble contest on
the Amicitia hall court the Beauvais
Post American Legion quintet last
night defeated the Perth Amboy
Speedways by a score of 1920 and
evened the series between the two
teams. AS was expected the height
and weight of the home team hamp-
cred the passing and floor work OF
the visitors on the small, slippery
court.
The Legion team took the lead in
rapid order and led their opponents
throughout the entire game. Many
of the shots made by the home team
were of the spectacular nature. At
half time the Tottenville tossers
were leading by a 1863 score and
during the second period the margin
between the two teams was steadily
increased, at one time reaching
eighteen points.
The Speedways edged up on the
home players in the closing minutes
of play. Ernie Copeland was the
eleventh man on the floor and the
biggest crowd of the season turned
out for the game.
The Legion team was defeated by
the Speedways on the Auditorium
court some time ago. The Beauvals
Post quintet will play the Y. M. H.
A. on the local court tomorrow night
and the Victorians of S~ayreville on
the latter court Friday night.
The score:
Perth Amboy evening news., 1922-02-01
BAKEL|TE WINS,
HOLDING LEAD
Terra Gotta, Cable Works
and Dry Docks Win Volley
Ball Matches
Standing in Industrial Volley Ban
League

The Bake.ite vol,ey ball team con-
tinued it, winning streak last night
in the industrial league when it won
two straight games from the u. >.
Cartridge combination. a team which
has been putting up strong oppose
ton in recent games. The scores
were Is to 3 and IS to z, the Bake
lite retaining it's lead In the league
- tho result OF TIE victory. Play
ing with the Bakeiite team were
Peakes. Parker, Schrimpe, Rudders,
Kardcs and Haliszky. The U. 5.
Cartridge team lined up with Horns-
by, Burns, Baldwin. Larcombe. Pow.
er, Smoyak and knopka.
The Standard Underground Cable
Works team had little trouble in dis
posing of the Perth Amboy Chemical
Company's representatives in W
games, Is to 2 and Is to 8. The
Perth Amboy team has taken the
place of the Roessler g. Hasslacher
team ana has the making of a strong
combination with a little more prac.
tice. The cable works players last
night vera Dover, Ryan, Hudak.
John Gardeila and Won D~aggenhau-
sen. The Perth Amboy Chemical
Company used Dickson, Csman, Me-
bus, DeBockler. Werner and Holz-
heimer.
The Perth Amboy Dry Docks team
defeated the Lead Works in W
straight games by scores of 1876 n
15-14, the last game being the clos
est and most interesting of the night.
The shipyard men playing were ku-
rowsky, Dawson, H. Jensen. Hansen.
Gaszek and Il. Jensen. The Lead
Works team included McCreery. Pc
trie. Muccilli, Ernest. Pfeiffer and
Maloney.
In the last game the Atlantic Ter
, ra Gotta and A. s. & r. teams
! clashed, the former winning by two
| scores of 1876 and 1871. The terra
/ Gotta team consisted of Bowman,
Janderup, Wort. Anderson, Luck
hurst and Jensen while the smelters
used Einhorn. Waldman. Wilson
Melko, Spear. Jenkins and Quinn.
Perth Amboy evening news., 1922-02-01
TWO BIC CANES
At So. AMbOY
Keyport Big Five Will Play
in the Main Game
Tonight

SOUTH AMBOY. Feb. 1:-There
are two games slated o the local
high school court tomorrow night.
In the main game the recently or
ganized Keyport Big Five will play
the Junior Order United American
Mechanic combination, while in the
preliminary event the crack indie
pendent Girls team will play the
Perth Amboy Five. Two interesting
contests are anticipated.
Manuel, the Keyport all-around
athlete who has starred on the dia-
mond and court in this section for
the past several seasons, will be
with the visiting team in the big
game. With Manuel in the game
Wilbur, the star guard of the local
team, should have his hands full.
and Judging from the lineup issued
by the manager of the Monmouth
county combination, the locals Will
have to travel fast to win.
There will be plenty of action in
the girls game for the Perth Amboy
Five is made up of some of the
leading female basketeers in Perth
Amboy. The local lineup will con
sist of the Misses X. Miller. S.
O'Connor, NJ. Thorn, II. Forgotson
and NJ. Handerhan. Miss E. Bennett
will be out of this game on account
of illness.
Perth Amboy evening news., 1922-02-01
AMBOY !. NJ. c. A.
BOWLERS WIN
MontCIair Defeated Here Last
Night in Two Out of Three
Games

The Perth Amboy Y. NJ. c. \.
bowling team won another match in
the state 'Y" bowling league last
night when it won two OF. of three
games from the Montclair team
which came to this city for the
match The local team lost the last
game by the small margin of five
pins.
The Amboy team stands near the
top of this league in which are en-
tered bowling teams from a~ssoc:a-
tions in all parts OF the state. Last
Saturday night they defeated the
crack Elizabeth team at that place.
Last night Capt. Bill Pemberton
took high average honors for the
might with 1856 TO his credit. Ray
mond averaged 1S2 and made the
high o of the match, zoo. Mallet
was the only other bowler to make
a double century mark, he anneXing
204 in the first game
The first game was won by Amboy
with sixty-seven pins to spare, Mai
let's 204 being high. In the Sec
ond game Raymond made his 209
and Amboy won with 40 pins as u
margin. Mallet made only 1913 In
the last game and Amboy lost by
five pins.
The scores:
Perth Amboy evening news., 1922-02-01

IN RETURN co
Crack New York Quintet
Expects to Even
Series

One of the fastest basketball
combinations ever booked to per-
form on the local court has been
scheduled to appear here on Satur-
day night. This team, the Yorkville
Separates, will play the Speedvays
on the Auditorium court Saturday
night and inasmuch as a defeat for
the New Workers may mean their
last appearance on the New Bruins
wick avenue floor this season, they
will battle hard for a victory.
Manager Joe Davis of the York
Vile team reports he will have n
~crackerjack quintet on the court
for this game for a win Will raise
stocks for his team, inasmuch as the
game has been arranged on a win
and lose guarantee basis. The Sep
arates were the first outfit to regis
ter a victory over the local y nj.
II. A. team, and after this game the
Speedways downed the Separates in
a hard fought contest on the Audi
forum court.
Recently the Y. NJ. II. A. combi-
nation scored a victory over the
Separates in a whirlwind game
which ended 1920. The Separates
have been aching for a return crack
at the Speedways and also to play
| the deciding game of The series WITT
the Y. M. II. A. A. win over the
Speedways in the game Saturday
night may mean the immediate
booking Of the New York team tt
play the deciding game of the Sc
ries with the association quintet.
The Yorkville team, a ~travelint
combination, has won twenty-sl!
out of thirty-two games played thi
season. The game Saturday nigh
will be played one-half amateur ant
one-half professional.
Perth Amboy evening news., 1922-02-01
PLAY SECOND
GAME Of SERIES
Parish House and Casey
Teams Are to Clash on
Court

The second game of the series to
decide the championship of Wood
bridge will be played on the Wood
bridge high school court tomorrow
night. The Parish House team al
ready holds a victory over the
knights of Columbus quintet, their
opponents in this series. In the pre-
liminary game the Parish House
Girls and the Roosevelt Center Girls
will clash.
There are many who are of the
belief that the Knights of Columbus
combination will ven the series to-
morrow night, although the Parish
House team did not have their reg
ular lineup on the court in the first
game. The first team winning three
games will be declared the cham
pion of Woodbridge.
The newly organized Parish
House Girls have engaged in one
game to date this season, a tie con-
test with the crack DottaS Girls
team of this city. The Roosevelt
Center Girls have been considered
one of the leading female quintets
in this county, but this outfit has
been defeated by the Dottas Girls
of this city and the South Amboy
Independent Girls team.
Perth Amboy evening news., 1922-02-01
CASTLET0N BOWLING TEAM
WINS OPENING MATCH

The Castleton bowling team won
the odd game in a match with the
Amicitia combination of Pleasant
Plains on Roberts alleys at Port
Richmond last night. 1t was the
first match in the reorganlzed All
Staten Island Bowling League. To-
night the East Shore team and the
st. Peters Club bowl at New Brigh-
ton. and the Richmond and East
Shore team No. 1 bowl at Stapleton.
Tomorrow night Aquehonga team
No. l bowls Aquehonga team No. 2
on the Aquehonga alleys in Totem
vile.
The scores.