Palatka daily news. [volume] (Palatka, Fla.) 1919-1994, 1922-10-05
Letters Of A Florida Citrus
Grower To His Nephew
VIII
From Jonas Arland at Hammock
Groves, Florida, to Samuel
Newcomer, Bentonville, Mich.

Z
Dear SAM
Old nephew Yesterday she ondsa
whether Willie corruping her parrot or the parr@
evident fangs from Grace on the part
going have send Willie home or send h
for the rest of Wilies stay
This along with my receipt of your had been
pretty strongly fruit to national mar
ken organization rather
Parrot folks have been trying to cor
sincerely hope they have not very far with H.
am not inclined them but would point out that
that their organization %
large proportion undertakings might at first think
you decide your them only help IN
Parrot brand which belongs solely 70 ~
contrary advice and join the Florida citrus exchange
you the sealdswe trademark which os
fruit take the ownership away from you % et
trade national advertising the more v"
building for ourselves
Already we have done great deal by establishing reputation the
sdsweet trademark figures Of the aucon MAJ s
definite record They show conciusey n
R1 F' peen oDned for all other Florida competition with
private sales markets claims connection with these
because sales in these markets are not matter n figures
compiled from the auction markets believe sasweet must F else
these better prices paid for sealdsweet?
Again the institution of Florida growers
Florida growers and for Florida growers 1t mooe Oope in
folks spread out over the country They cannot
behalf Florida for that reason If they wished
they Florida and still not affect their total
operations much
These things are aside from the
profit which must be obtained somewhere
and the markets The Florida Citrus Exchange BENG
owned by the growers whose fruit handles
the and the markets but returns to mo
cost of operating small organization
might be claimed by that greater volume gave them chance To-
that not the case The great volume
handles enables to make sales
the organization handling Florida
! fruits.
There nothing particularly spectacular
change or it's operations organization
particular star or stars On the
arranged that man. several men, may drop out OF
handling the business forward without hesa
with unceasng effectiveness
carefully before sign Pink
somewhere the dotted line
Also that ready often
bull by the tail rather than by the horns
remember that have not gotten all my information
both before joined the
knowing stable fruit jobbers rather intimately know
all toward reducing the NUM-
because getting their fnt
direct from the producers with no profit between Iney give the same same
dependable and
Exchange certainly has excellent reputation IN this respect
organization did its bookkeeping
at god many hundred thousand dollars
their trademarks scaldsweet be worth at
million dollars to the Exchange growers who own It,
For nearly ten years advertising
housewives have learned value sealdswee
demand seasweet from the obber
reputation sealdswee with the fruit
being able to obtain higher the
seadswe than others getting for citrus fruits under other
names.
advertising has in been expense That during
advertising, profit
In
Florida Citrus Exchange
consumption snu
the
production
A a in
always possibility confidence
belongs Best ALL is wholly under
here Florida and is used only connection with
Citrus Exchange has had number
to
Sealdswee
believe that policy has paid substantial dividends
| and the future. ieS1Es
brought the back to NOAH
who Citrus
should consider
the
| it obtains Tor n NsaatzEH
| in