The Caledonian-record. [volume] (St. Johnsbury, Vt.) 1920-current, 1922-11-27
Why People Love to
See Names In Print
Continued from Page One

to talk weather and crops and live
stock and markets before he f.
nally thaWed out enough to admit
that the paper might be all right
but he had taken it for two years
and his name had never been in
it once.
A feature writer on great
Chicago daily lives in one of the
, suburbs where we publish a local
pepper. Every week this writer's
articles are featured, and it is no
novelty for him to see his name
blazoned across three or four col
umrs; but when the local paper
| failed to mention u visit of the
stork to his home he stopped his
subscription with violent verbal
barrage that is still remembered
On the other hand, request is
often maze to keep something
ou. of the paper; but there is al
ways a good reason for this. 1t
isn't simply due to a retiring dis
position.
For instance, a woman some
times asks US not to mention her
little company. at was just a few
of the neighbors in to spend the
evening. You see, | am indebted
to so many people that they might
be offended if they saw by the
+ paper that | was entertaining.
When it comes to having pict-
ule~ printed in the paper there is
occasionally one who does not
want it, but the great majority of
people are fattc.ed (even though
they don't admit it, and buy from
q dozen to a hundred extra copies
to mail to distant friends and rel
ativcs. 1t is this trait Of human
nature that makes possible and
profitable the "writeup" editions.
Sometimes a man is reluctant
about bringing in his photograph,
but no such modesty deters his
wife If the picture is to be used
in connection with some recogni-
ton that has been given friend
husband, she'll stop in the midst of
her baking, or leave her company
at dinner, to dig up the desired
photograph. The social climbers
moi only bring in their pictures but
fl cquently offer to pay almost any
plice to have them printed on the
society page.
Photographs and snapshots are
brought in to every newspaper of
fee with requests to have them
printed, when there is no news
value connected with them that
would Justify the cost of cut or
the use of the space it would oc-
cupy.
While was editing daily paper
in central Iowa a few years ago,
a friend came in with the photo
graph Of a cousin who had just
been graduated from an Eastern
university, and wanted his picture
printed. Inquiry showed that the
young man had done nothing con-
splCuous in any way at the uni
veisity; he had never visited in our
city, and was not known to 4 single
family except these cousins. There
Were at least dozen "home" boys
2rd girls graduating that spring
from various colleges and universe
ties, but we did not think of using
then pictures. Yet this man was
highly offended because we did not
sec fit to have a halftone made of
his unknown cousin.
More small-town stuff? Not at
all. A Chicago business man con-
nected with a big wholesale house
opce brought out a half-tone and
asked us to run it in one of our
papers. The occasion was his APP
pontment as a member of the en-
teltainment committee for trade
convention. The meeting was Of
no local interest and the man was
MOI known personally to half a
dozen readers, but he wanted his
picture printed and we printed it.
BY no twist could we give it To-
cal news value, but he had done
so many taYors for US we could not
turn him down. We knew what he
Wcnted-he wanted to mail copies
Of the paper back home" to show
the people he had really made good
in the city. Living in Chicago
there was small chance of his ever
having his picture in one of the
big city dailies; so he fell back on
u.
4 newspaper office is always
locked upon as a bureau of useful
information. For a time l kept a
memorandum of questions that
were asked outside of business
routine. Here are a few examples:
What time does the Pere Mar
qlette train leave Chicago for
Grand Haven?
Has Ohio got a state flower and,
if so, what is it?
What does it cost to take an
auto by boat from Detroit to Buff
alo?
What was the popular vote for
/ Roosevelt in 1912?
Why don't the police stop people
from cutting across lawns?
How can I garnishee the wages
Of a man who owes me sixteen
dollars?
What's the population of Ha-
vara?
One night | was called out of
bed by someone who wanted TO
know who said "Mllons for de-
tense, but not one cent for tri-
butte" Another night my dreams
were disturbed to have me settle
J knc as To Milsnn,S exact AGE whom