The Rock Island Argus and daily union. (Rock Island, Ill.) 1920-1923, 1922-08-14

ok0, anu inc oSI1l8uI0t the nn1R TIA 8
more startling the transformatim
When his wave began d -
fashionahle In Pafis, about Is years
ago, Marcel's shop was 20 packed
with customers that special prices
were offered for immediate service
Then anxious women panic-striet.
en- at the thought Of facing !
straight-haired evening. began n
bid for the next turn at the wayinS
irons. When important social func-
lions were pending. bids for Z re1l
Marcel wave. quick, rose to 500.
Marcel taught his method to his
assistants, wore his own hair ana
beard M naturel. and finally r..
tired. Now. he is 70 years old ana
Paris IL going to celebrate In hi,
honor. He gave the hair -dressinr
business q boost when 1t was In
slump and the business has never
fallen back into that depression
No woman, we understand, can
wave her own hair to look like .
professional Job. Yet waves am
admired. so the hairdressers smile
and thank heaven for Monsieur
Marcel and his epoch making IN.
vention.
A Nine Day Fete.
Plans to make Marcel's fete a
notable event are already wei
under way. The celebration is to
last nine days in October. There
are to be exhibitions Of all the i'm
plements, styles. and mthods known
| to modern hairdressers. An elabo-
rate collection Of wax figures will
show the history Of coiffures. The
Partisan public will be shown the
latest methods for achieving a
permanent wave and changing the
color Of ones hair. Experts In
turning out complicated coiffures
will engage in exciting contests.
Marcel will be dined and his
work described and lauded. The
climax in the orgy Of waves will be
q ball with mannequins on display
and the women present waved &C.
cording to the method invented by
! the guest Of honor.
The invention of Marcel is SIM
pie looking affair. When skill
fully done his wave is supposed to
resemble the natural ripple in curly
hair. it might seem odd that with
curling irons Of various sorts in
use no one had initiated waves be-
fore Marcel's time.
In reality the wave Is more subtle
than it appears. Marcel spent sev-
eral years experimenting and prac-
ticing before he was able to pro-
duce a wave that was satisfactory
to him. A less determined or de-
voted hairdresser would probably
have given up the attempt when
the first waves looked worse than
no waves at all.
Marcel had to determine by end
less experiment the best way to
hold the irons, how to twis them.
and how to space the curl. The
dexterity with which the wave is
Manufactured, even If all the rules
are followed, is another important
factor. There are waves and waves,
as = look around any ballroom will
show. Marcel spent Is years on
his invention before he laid rafis
; at his feet, and In those years Of
| practice with little encouragement
he acquired the skill that made his
| wave and himself famous.
In only one point has Marcel
fallen short of the standards Of
greatness in business. Consider
! ing his assets and his reputation
the fortune he amassed would leave
the successful business man of this
country flabbergasted. Monsieur
Marcel retired to his chateau with
considerably less than a miAion
| dollars-about 100000 to be more
exact.
! To be sure he retired when he
was only middle-aged. But to work
SO long and So hard. and then when
j success came to retire calmly with
less than a million. The longer
E.; you think of it the more certain
you become that Marcel is not elig.
IDLE to smoke big black cigars with
our large and select group oil
i financial wizards and big bushes.
men. His neglecting this point j:
hard for an American to under
:: stand. 1t can only be explained Oh
two grounds: Monsieur Marcel il
French, and he was not brought VI
on the American success maya
zines.