Bonners Ferry herald. [volume] (Bonners Ferry, Idaho) 1904-current, 1922-11-30
WILL SPEND
A HUGE sum
G. NJ n. p. AND BURLINGTON RVS,
APPROPRIATE MONEY FOR
ADVERTISING
TO BOOST THE WESTERN STATES
win Encourage Settlers To Come To
Idaho, Montana and Washington.

One million dollars is to be spent in
advertising the resources, advantages
and opportunities of the Pacific north
west states by the Great Northern.
Northern Pacific and Burlington rail-
roads. Official announcement of the
purpose of the three systems, made
public in Seattle recently, is signed
by p. S. Eustis, A j. Dickinson and
A. B. Smith, passenger traffic man
ayers, respectively of the Burlington,
Great Northern and Northern Pacific.
The big appropriation has been au-
thorized, and a considerable amount
Of work has already been done pre-
paratory to the campaign, which is to
start early next year
Carl McQuinn and Harlan Smith,
special advertising representatives OF
the three systems. are now on the
ground having arrived from the east
early this week. The first few days of
their visit have been spent on Puget
sound, chiefly in Seattle and Tacoma.
Next week they go to Portland and
few days later to Spokane.
The scope of the advertising cam
paign is to cover particularly the
states of Washington. Oregon, Idaho.
Montana and Wyoming The size of
the appropriation and the text of the
official announcement definitely com
init the roads to the most extensive
educational effort ever undertaken by
on American railway system Mr.. Nc
Quinn said TODAY that the roads are
going into this campaign whole heart
edly and with the determination to
spend as much money as NAV be
necessary to put the Pacific north
west prominently before the nation
and the world from the viewpoint of
the investor, the homeseeker and the
tourist. The official announcement
signed by the three passenger traffic
managers is as follows:
The Pacific northwest is tremen
dously rich in point of natural re-
sources It's agricultural and miner
al wealth, its natural outlets to the
commerce of the world, are assets
thoroughly appreciated by dwellers of
the northwest, but not By the balance
of the country
1T is the belief of the Burlington.
Great Northern and Northern Pacific
that the natural development due to
the inherent economic possibilities of
nv ibA INV C1t Nrli Ot ndSlEUEu Nv EDn-
sistent and well-thought-out publicity.
Il is believed that through such meas
ures the northwest can be established
IN the national consciousness as a sec
tlon holding out great appeal to any
man who desires to improve his con
dition.
TO this end a campaign of national
advertising has been planned. The
story of the northwest will be told: its
history. its development, its economic
position, its economic possibilities.
The films recently taken for the mo-
tion picture library are now being
developed. Next comes campaign
which involves the use of the largest
national magazines and agricultural
publications. This campaign will ex-
tend over asperiod of years and will
commence early in 1928
"The Burlington, Great Northern
and Northern Pacific are sending
their special representatives, Carl Nc
Quinn and Harlan Smith, into the
northwest territory to gather informa-
tion. Their work will take them over
the entire territory They will make
general study of the industries and
natural resources forming the basis OF
the great wealth of the northwest
The facts developed from this investi-
cation will supplement the informa-
ton now in possession of the rail-
roads and will be used as a basis for
the campaign"
The films for the motion picture IL
brary referred to in the official an
nouncement were taken by group of
camera men. headed hy Robert W.
Mills. which has been at work in the
northwest field for the last several