davidaulloa/AmericanStories huggingface dataset:
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
AS NECESSARY AS Statesmen.

AS NECESSARY AS Statesmen.
HT'liE logical and ideal selling pub
licity for the retail merchant Is
newspaper advertising" @. H. Schacf-
Ter. advertising manager Of Marshall
Field IL Co, recently told members
of the Advertising Club in Louisville.
Ky.
Nobody can realize the value OF
this agency to the retail merchant"
he said. I'VE often spend as much
as 100000 month with the news
papers. and if the results are not sat
isfactory we do not look for the fault
in the newspapers, but in ourselves.
advertising should not be used as
medicine" he declared, nor should
IT be used as n food 1t will not
necessarily cure sick business. nor
Will IL permanently Offset poor mcr-
chandisc and poor service. 1t will
not create confidence and prestige un-
less IL is founded on dependability
in your goods and integrity in your
business methods.
advertising is the printed repre-
sentation of your business, the pro-
jcctcd personality of your business.
Ii should represent you just as eff
fcicHtly and faithfully as your best
salesman. 1t should tell the story
OF your merchandise and service ac-
curately and enthusiastically. In the
policies and your Ideals. 1t should
reveal your vision and your char
actcr.
1T is printed salesmanship. It's big
advantage is that it reaches thous-
ands or hundreds of thousands OF
prospective customers. while the
salesman is reaching one or very
few. 1t costs money, but figured on
tho pcr-prospect basis it is usually
dirt cheap.
IF your advertising is right, il will
enable the public to understand just
what sort Of merchandise you offer:
just what sort of service you give:
just what sort of men are running
your business. First of all, It will
sell your business as an institution
TO the public. 1t will build conf
dcnce and goodwill. Surely II is
more important to sell your bust
ness as IL whole than it is to sell n
specific Item OF merchandise. Sell
your store to the people, and they
Will come to buy as n matter of
course.
Competition is keener than ever
before in business history. We be-
licve that an intensely aggressive ad-
vertisinS policy is vitality necessary
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
CHATS WITH RETAIL MERCHANTS
MANSF1ELD HOUSE
(CopyriSht)

In this column ana short nrc,.. no
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
SAYS ADS MADE FRIENDS

81 OES Educational Advertising
- Pay?" was the topic OF tho ad-
dress given by Richard IL. Hcbb, pub
Lefty director OF Swift a. Co, before
the advertising council OF the Chicago
Association OF Commerce at the Hotel
Morrison.
Mr.. Hebb pointed out that a great
deal of what is regarded as cduca-
tonal advertising might better be
called good copy" perhaps Il
is necessary TO define educational ad-
rertising." he said. ITO some firms
doing national advertising 'educa-
tional advertising is anything that
does more than name one specific
article. To these people this type OF
copy means an advertisement which
includes everything they manufac-
ture. from cotter pins 70 complete
automobiles, or from fertilizer to por-
tcrhouse steak.
Goodwill advertising OF all kinds.
II properly presented, carries dircc,
and special benefit TO the concern
which Is marketing idcntiiiable prod
ucts. All OF us like to trade with
our friends. We buy from them and
we like to sell to them. If goodwill
advertising creates friendly feeling
in the mind OF the consumer. then
consumers will be more readily con-
WINGED OF the quality and dcsirability
of idcntitiable products which the
firm has TO sell.
Goodwill advertising might also
be classified as community advcrtis-
Ing, and In our case it is also indus
trial. II advertiscs Chicago's great
est business. the packing industry,
and, while the name OF only one firm
Is signed to our copy. we believe that
its high character reacts to the adj
vantage OF the city itself and to every
unit in the industry"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30
PERSONAL,
But Not Confidential

j. S. Butler. OF Butler Brothers,
returned to Richmond last week after
TWO weeks trip through Southwest
ern Virginia. and brought to tho r.
L. y. headquarters encouraging re-
ports of improved business conditions
in that territory. He declared that
people In that section were especial
ly optimistic over the prospect Of
good crops this season. because the
recent heavy frost did little damage
TO fruit.
George W. Rogers. well known in
Richmond advertising circles. Is now
Identified with the Il. w. Wilson Pa
per Company. surrcndcring his post
in the office of the Collector OF In
tcrnal Revenue.
Horace L. Smith. Of Petersburg,
president OF the Travellers Protective
Association of Virginia. was in Rich
mond last Wednesday, to discuss with
Secretary II. l.. Harwood final plans
for the state T.. y. 4. convention, to
be held in Danville on May and 6.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-30

her name to this sales slip and de-
POST same in conveniently located
boxes III our store ut the time of
purchase or wherever convenient.
lhese sales slips will be collected
dHuy and the amount of each GUS
Tuners purchase or purchases will
hc duly recorded and credited to
them.
NJ the end OF the period these Will
be carefully totalcd and ;he amount
OF the individual dividends will be
injured. according to the percentage
allowed. We aim to have you pnrtici-
pate In share of our profits. Your
dividend check will be mailed be-
tween December 20 and 20. 1922
I'VE find, after careful study, that
we can conveniently handle from Is
per cent to rs per cent more business
each year without increasing our
overhead expense. The increase In
volume Will give US far greater
purchasing power in tho markets.
with this our store Will become more
than ever 'kalamazoo's Greatest I'm
derselling Store"
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
AN ORDINANCE

Be it ordained by the Police ami
in legal session convened, TIT II
shall be unlawful for any persua4
firm or corporation to pile, staeEa|
cord any material Of any nature n
kind on the shoulders Of the pubk|
roads Of the Parish of st. TammanE]
or to drive any automob bile, trueka)
vehicle Of any kind across the dicas|
on either side Of the roads oisla Il
Parish of St. Tammany.
Be it further ordained, That
person, firm or corpora ton viQll1
ing any of the provisions OF tllisSs
nance shall be deemed guilty It'll
mlsdemeanor, and on c0nVieia
thereof shall be fined in the SUNNI
less than $40 nor more than $a0 H
imprisonment in the parish jail ~
less than ten days nor exceedits
sixty days, or both, at the discretil
of the Court.
Be it further ordained, ThatA
laws or parts Of laws in conaH
herewith be hereby repealed. Ez
Be it further ordained, That tla
ordinance shall take effect from AZ
after its passage.
Dated this April 18th, 1927.
~ j. B. HOWE 81
President
F. J. MARTINDALE,
Secretary.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29

on Boston Street, in Covington, La.
With Rex M. Ickes, C. L. Smith,
Mrs. J. C. Burns, as election COM
missoners, and Frank P. Marsolan
as clerk.
The officers of election above man,
ed shall hold the election to con-
form with Act 46 of 1921 and shall
make due returns of the said cleo
ton for the meeting of the Mayor
and Board Of Aldermen to be held
on Wednesday, the 18th day OF May
1922; and the said officers Of election
shall be compensated in accordance
with law.
Section 8. Be it further resolved,
etc., That this resolution is declared
to be an emergency one, and shall
take effect Immediately after its
passage and PRONUNCIATION.
ROBERT w. BADON,
Mayor of Covington, La.
L. A. PERREAND,
Secretary.
And the said motion then and
there being put to vote of the yeas
and nays, and the roll being called,
the vote stood as follows: Yeas:
c. E. Schonberg, c. H. Sheffield, NJ.
P. blanche, H. A. Mackie, Emile
Frederick, A. R. Smith and Robert
W. Badon, mayor. Nays: None.
And the resolution was carried.
ROBERT w. BADON,
Mayor.
L. A. PERREAND,
Secretary.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
titution and Laws of Louisiana.

stitution and Laws of Louisiana.
The said special election for these
propositions will be held on Tuesday,
the 18th day Of May, 1922, between
the hours OF a. m. and p. NJ, ana
the polling place IS hereby desisna :
ed as follows:
Precinct No. AT the courthous:
on Boston Street in Covinglon, La.
The commissioners anu clerk y.
special election are as follows: IT,
NJ. lckes, G. l.. Smith, Mrs. j. /.
Burns, as commissioners, and FRAN.
+. Marsolan, as clerk.
The Mayor and Board of Alder
men OF the Town Of Covlnyton, La
will meet in open SESSION in sa4
Town at the Mayors Office and Tow.
Council Room on boston Street, on
Wednesday, the 18th day of May
1922, at 10 o'clock a. M, and then
and there proceed to open the ballot
boxes used at the special election,
and count the ballots used at the SAID
election in number and amount, ex-
anime and canvass the returns, de-
clare the results Of said election,
and make, file and record a process
verbal thereof.
Dated at the Town of Covington,
Louisiana, thas the 9Th day of April,
1922.
ROBERT w. BADON,
Mayor of CoyingtOn, La.
L. A. PERREAND,
Secretary.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
r A is DIE

SO do mice, once they eat RAT
SNAP. And they leave no odor
behind. Don't take our word
for it-try a package. Cats and
dogs won't touch it. Rats pass
up all food to get RAT-SNAP.
Three sizes.
35c size Il cake) enough for
Pantry, Kitchen or Cellar.
CSC size e cakes) for Chick
en- House, coOps, or small build
ings.
$1.25 size Is cakes) enough
for all farm and out-biuldings.
storage buildings, or factory
buildings.
Sold and guaranteed by Smith
Hardware Company and Schon-
berg's Pharmacy, Covington.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
NOTICE OF SPECIAL ELECTION.

l, Robert w. Badon, Mayor of the
Town of Covington, in the Parish of
St. Tammany, State of Louisiana, in
pursuance to resolution passed bv
the Mayor and Board of Aldermen Of
said Town on the 9Th day of April,
1922, do hereby proclaim and give
notice that special election will be
held in said Town for the purpose Of
voting upon the following PROPOSE
lions to incur debt and issue nego-
table bonds of said Town therefor.
said bonds to run thirty-hve years,
to draw interest at the maximum
rate Of 6 per cent per annum pay
able semi-annually, the proceeds OF
the said bonds to be used exclusively
for the public improvement mention
ed and designated in the propositions
submitted to the electors herein.
The propositions so submitted to the
electors at said election are as fol-
lows:
For the Issuance of Waterworks
Bonds.
To incur debt and issue and sell
negotiable semi-annual interest bear
ing bonds Of said Town Of Covtng-
ton, La, to the amount of eighty
thousand ($80,000) dollars, evidenc-
ing the said Indebtedness, for the
purpose of providing funds for pur-
chasing or constructing waterworks,
title to which shall be in the public.
Said bonds to bear interest at the
mum, payable semi-annually and to
run for thirty-five $3.50 years from
the date Of the bonds, and the prin-
cipal and interest to be payable at
such place as the governing authori-
ty may determine, and both princi-
pal and interest to be secured and
paid by sufficient special tax levide
and collected in each Of the years
while all or any Of said bonds are
outstanding in accordance with the
provisions of Article XIV, Section IA
of tho Constitution and Laws of
Louisiana.
For the Issuance of Sewerage Bonds.
TO incur debt and issue and sell
negotiable semi-annual interest bear
ing bonds of said Town Of Coving-
ton, La, to the amount Of fifty
thousand (S50,000) dollars, evidenc-
ing the said Indebtedness, for the
purpose of providing funds for con-
structing sewers, title to which shall
be in the public.
Said bonds to bear interest at the
maximum rate of 6 per cent per
annum payable semi-annually and to
run for thirty-fve years from the
date Of the bonds, and the principal
and interest to be secured and paid
by sufficient tax levied and collect
ed in each of the years while all Or
any of said bonds are outstanding,
in accordance with the provisions OF
Article XIV, Section IA Of the Con-
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
TOWN COUNCIL.

Mr.. C. E. Schonberg, seconded b.
Mr.. M. P. blanche, offered the fol-
lowing resolution for adoption:
Resolution of the Mayor and Board
OF Aldermen Of the Town OF
Covington, Louisiana.
A resolution proposing to incul
debt and issue bonds OF the Town OF
Covington, in the Parish of St. Tam
many, State OF Louisiana, for certain
purposes, and ordering special
election for the purpose of SUBMIT
ing to the property taxpayers OF said
| town, the propositions for said pur-
pose.
Section l.. Be it resolved by the
Mayor and Board of Aldermen of til.
Town OF Covington, in the Parish OF
st. Tammany, State Of Louisiana,
That it is necessary to incur indebt-
edness and issue bonds of said Town
Of COvingtOn, La, at the rate, in the
amounts, and for the purposes here
matter mentioned, and appearing i'll
the propositions hereinafter set forth.
Section 2. Be it further resolved,
ETC., That a special election be and
the same is hereby called and order
ed to be held in said Town on Tues
day, the sixteenth day of May, 1922,
between the hours of I a. m. and
p. m.
Section 3. Be it further resolved,
ETC., That at said special election
there shall be submitted to the
property taxpaying electors of said
Town qualified to vote under the
Constitution and Laws of the State
Of Louisiana, the following PROPOSE
tions:
Proposition for Waterworks Bonds.
To incurdebt, and issue and sell
negotiable semi-annual interest bear
ing bonds of said Town OF Coyingtou,
Louisiana, to the amount OF elgnG
thousand ($80,000) dollars, eviue.4
ing the said Indebtedness, for t,
purpose of providing funds for p.
chasing or constructing Waterwor,
the title to which shall DE Ii l.
public. Said bonds to bear inter
at the maximum rate OF per q
per annum, payable sem;-annua:
and to run for thirty-tive $50 yea
from the date Of the bonds, and t
principal and interest to be payaa
at such place as the governing d
thority may determines; and DO
principal and interest to be secured
and paid by sufficient special tn
levied and collected in each of the
years while all or any of said bonds
are outstanding, in accordance with
the provisions OF Article XIV, Section
IA, of the Constitution and Laws OF
Louisiana.
Proposition for Sewerage Bonds.
To incur debt, and issue and sell
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
NOTICE,

All rerEons ara hereby warned and
prohibited from cutting, burning,
deadening, carrying or floating away
injuring or destroying any trees,
timber or wood growing or lying up-
on the lands of the undersigned. on
the lake front from Lewisburg to thu
Tchefuncta river, formerly known as
Amaad Marigny and McQuinn tra:tt,
and are also prohibited from fshin,, :,
hunting or trapping with dog or
torch cr tresspassing in any way on
lands belonging to the undersigned.
One hundred dollars reward will 3e
paid for information and conviction
Of trespassers.
Fl. H. HEDDEN,
+. O. Box CTS,
July Is. New Orleans, La.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
SUCCESSION SALE.
Succession Of Seymour Meyers.
No. 1853.
TWenty-Sixth Judicial District Court
Parish of St. Tammany,
..% Louisiana. ...E:

Notice is hereby given that by
virtue of an order OF court issued
out Of the honorable aforesaid courl,
and to me directed, will proceed to
sell at public action, to the last anu
highest bidder, at the proncipal front
door OF the courthouse in the Town
OF Covington, ST. Tammany parish,
Louisiana, between legal sale hours
for Judicial sales, on
Saturday, April 20, 1922,
the following described property, to-
wit:
l. North half Of the southeas.
quarter of section IL, township 7
south, range 10 east, St. Tammany
parish, Louisiana.
2. southeast quarter of the south
east quarter of section 10, township
south, range 100 east, ST. Tam
many parish, Louisiana.
WALTER GALATAS,
mr25-6t Sheriff.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
r AT S

and mice-that's RAT-SNAP,
the old reliable rodent Destroy
er. Comes in cakes-no mix
ling with other food. Your
money back if it fails.
Soc size Il cake) enough for
Pantry, Kitchen Or Cellar.
65c size e cakes) for Chick
en- House, coops, or small build
ings.
$1.25 size g cakes) enough
for all farm and out-buildings,
storage buildings, or factory
buildings.
Sold and guaranteed by Smith
Hardware Company and Schon-
berg's Pharmacy, Covington.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
NOTICE.

All persons are prohibited from
trespassing upon the lands of G. l..
Bake, known as the DIETRICH tract,
about one mile northwest of Sl:dell,
and 'lcm cutting any trees or tim
Der IN said lands or hauling any
wood therefrom, or lacking or nail
ing any advertisements or notices on
any C the trcec- Ten dollars re-
ward Will be paid for information
and conviction OF any one trespass-
ing OH said lands.
G. l.. BAKER,.
no72A-13 Sljdell, La.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
NOTICE.

All persons are hereby warned an ]
prohibited from cutting. burning
deadaninE, carrying or floating away
or otherwise injuring or destroying
any trees, timber or wood growing or
lying upor the lands of the undsr-
signed. They are also prohibited
from Limiting, fishing or trapping
with log, gun or torch or trespass-
ing IN airy way on lands belonging
to tho undersigned.
E. P. ROBERT.
n. H. MAYFIELD.
H. J. MAYFIELD.
..= r. A. ORR.
JAS. PROVOST.
GEO. H. CAUSE.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
NOTICE.

The public is hereby warned not
to trespass in any way on the prop.
erty ~ tho undersigned. located
along me line Of the N. o. G. N. and
the Y. & NJ. v. R. r. and the Penn
Mill public road, immediately north
and a3rtbwest OF Covington, La.
Trcspa3sers will be prosecuted 20
the fa:l extent of the law,
n1~.f HARVEY E. ELLIS.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
NOTICE.

No trapping or hunting allowed ON
my land. Any one found trapping
on my land will be prosecuted to full
extent OF the law. and will DO held
responsible for stock killed or hurt
by traps.
mrs ROBT. H. VOSS.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29

II Never Knew You Could Keep Rats
Out of a Butcher Shop"
What Ralph Watkins says: Gig
ured rats around store had enough to
feed on; wouldn't touch anything
suspicious. Heard about RAT-SNAf,
gave it a trial. Results were won
derful. Cleaned all rats out in ten
days. Dogs about store night ana
day never touch RAT-SNAP." Three
Sizes, 35c, Csc, $1.25. Sold and
guaranteed by Smith Hardware Co
and Schonberg's Pharmacy.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
NOTICE..

The next examination of appli-
cants for teachers certificates will
be held in the School Board Office
in Covington, La, on April II, IS,
10 for whites, and April 20, 21, %
for negroes.
ELMER e. LYON,
f18-6t Superintendent.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
Rats Pass Up All Other Food for
II d.

rats Pass Up All Other Food for
One Meal Of Rat-Snap."
Their first meal of RAT-SNAP is
their last. Kills in few minutes.
Dries up the carcass. Rats killed
with RAT-SNAP leave no odor.
RAT-SNAP comes in cake form.
Break into small pieces, leave where
rats travel. No mixing with other
food. Cats or dogs won't touch it.
Safest, 'cleanest, surest rat and mice
killer. Three sizes, Csc, Csc, s1.25.
Sold and guaranteed by Schonberg's
Pharmacy and Smith Hardware Co.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
NOTICE..

No trapping or hunting allowed on
my land; nor WALL l permit the pick
ing up Of wood and pine-knots. All
trespassers on my land will be pros
ecuted to the full extent OF the law,
and. will be held responsible for sto X
killed or hurt. n1-2mo.
JAS. DEMOURELLE.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29

I. the undersigned, forbid al
hunting. trapping and trespassing on
my lanGs Anyone caught 80 doing
will be punished to the full extent
OF the 9s1.
janl-19 JAS. BARRINGER.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
SUCCESSION SALE.
Succession of Mrs. G.. Fredrica Cail15
s4
No. 212. III
FWenty-SiXth Judicial District Goaf1
Parish Of ST. TammaaT
Louisiana.

Notice is hereby given thai y
virtue of writ Of sale issued Y
of the honorab BILE aforesaid TWenV
Sixth Judicial District Court, ana u 4
me directed, bearing date fhe ~ e.
day of April, 1922, l will onel =
sale to the last and highest p1ao n !.
at the principal front door Of ~
courthouse in the Town OF Gosns,
ton, La, between legal sale hoa ps
for judicial sales, on
Saturday, May %, 1877 d
the following described properly rs
wit: I
One hundred acres Of lana 81.
improvements, east side OF ba's ~
Lacombe, situated in H. 4. e - y,
43, and commonly known y U,
Ducre tract, st. Iah'ih no
parish, Louisiana. ast
Terms of Sale-Cash, With pe'ns1s
Of apprajsement.
WALTER GALATAS, .
an22-et Sherif.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29

Signature of Voter
Notice to Voters-To vote in favor
Of the proposition submitted on this
ballot, place a cross (X) mark in
the square after the word YES
to vote against it, place similar
mark after the word mo"
Section 5. Be it further resolved,
ETC., That the Mayor of said Town
be, and he is hereby authorized and
empowered to have the necessary
ballots printed for the said election,
in accordance with law and the pro
visions of this resolution, and he
shall also provide ballot boxes, and
the necessary blanks and tally sheets
and paraphernalia for the holding Of
said election, with valuations of
property and compiled statement OF
voters, in number and amount.
Section 6. Be it further resolved
etc, That the Registrar of Voters for
said Parish shall furnish the Flee
ton Commissioners hereinafter men.
toned with lists OF the taxpayers en-
titled to vote at the said election, to-
gether with the valuation of each Of
the taxpayers property as shown by
the assesspent roll list made and
filed prior to said election.
Section Z. Be it further resolved,
ETC., That the following polling place
within the limits of said Town, is
hereby designated and determined
upon, and the following persons are
hereby appointed and empowered to
act at said election:
Precinct No. AT the courthouse
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29

Signature of Voter.
Notice to Voters-To vote in lavOI
of the proposition submitted on this
ballot, place a cross (X) mark in
the square after the word YES,
to vote against it, place a similar
mark after the word mo-
For the Issuance OF Sewerage Bonds.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29
NOTICE.

Notice is hereby given tnaI y.
exclusive privilege Of operalnlh ". Il
ferry within a radius of two hll'D I'll
Indian Village will be let for pg ~.
of ten years, by the Ponce IN, N
after thirty days advertisenen'
The st. Tammany Farmer. d
f. J. MARTINDA-ll1'lb, 81
an15-6t Secretary
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29

666 is prescription for Colds,
Fever and LaGrippe. It's the most
speedy remedy we know. Adv.
n26-15t
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1922-04-29

Shall the Town Of COVE
ington, La, incur debt an1
issue bonds to the amount
Of fifty thousand and no
100 ($50,O00) dollars, to
run thirty-tive $3.50 years
from date thereof, with in
terest at the maximum rate
of 6 per cent per annum
for the purpose OF con-
structing sewers, the title
to which shall be in the
public. J.
Taxable valuation