davidaulloa/AmericanStories huggingface dataset:
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
FINANCIAL BRIEFS

The Census Bureau will issue re,
mort at 10 A. NJ. Tuesday on cottonseed
and cottonseed products for June.
-Mackie, Grouse Company announce
, that Louis J. Blake Is now associated
with them in their bond department.
Missouri, Kansas and Texas Rail-
road will spend $500 900 in the erection
/, Of plant ut Waco. Tex, for rebuild :
| ing locomotives.
General American Tank Car Corpoo-
ration received an order from the Bal
timore and Ohio to repair 500 fifty-ton
, all -steel gondolas.
The Illinois Commerce Commission
has authorized the issuance OF a. ,lDU
shares u no par common stock by
the Public Service Company Of North.
ern Illinois.
The average price of the twenty ac.
tive industrial stocks advanced O.30
fper cent on Saturday to 05.35. while
the twenty railroads advanced O.32 per
cent to 1886.
bureau of Ins,ilar Affairs Of the War
Department announce an offering OF
$40. 900. 900 Philippine Government
thirty. year Az per cent bonds. TIE
bonds arc dated July 15, 1922.
The National Transit Company
stockholders at the close Of June mum =
bered 510S. an increase Of "a over
the figures for December ]. 1921. and
240 over the total for December 1,
1920.
Property acquired by Anaconda from
Ansclmo Mining Company carries
mainly silver zinc ores, but also has
GOOD copper possibilities. Acquisition
! Of this property would seem to indicate
the cOmpany's intention of going into
| zinc on still larger scale.
Spencer Trnsk & Co.. Blyth. Witter
& Co. and r. II. Rollins & Sons are
offering GO,GOO shares Kansas City
Power and Light Company first pre-
ferred per cent cumulative stock. Sc.
ries A. at S03.5O per share and accrued
dividend, to yield about ~ per cent:
Local congestion Of traffic. together
stricted coal production last week Sc
general survey does not estimate pro
duction over 4,3OO. 900 tons. Output
week ended July 8. n holiday week, was
| 1896, 900 tons of soft and $4,000 tons
Of hard coal.
! Merrill, Lynch & Co.. of New York
and the Pearsons- Taft Company, OF
| Chicago, head a syndicate which is Of
fering new issue of 81 1.75O, 900 John
son -Cowdin Emerich. Inc, first mort
gage twenty year sinking fund gold
bonds at 20 and interest, to yield more
than TO per cent.
Western Union Telegraph Company
for six months ended June 30. estimated
net income. after charges and Fedora
taxes, at S5,6S2. 1868. which il equiva
lent to $50 per cent share on S00.
7S6.725 capital stock. compared will
S431S. 721, or 4.32 per cent, in cor
responding period 1921.
-Dillon. Read & Co.. on behalf Of
the syndicate which offered $50. 900. .O0(
guilders Kingdom Of the Netherlands
loan In this market. announce that the
Dutch portion of this loan was also
heavily oversubscrbed and that 1t il
expected allotments on subscriptions
there will be approximately 40 pei
cent of the amount applied for.
A syndicate is being formed. headed
by Dominick & Dominick and w. A
Hartman & Co., Inc. which will of
fer 100000 par value American
Water Works and Electric Compan!
7 per cent first preferred stock votin;
trust certificates. At the Offering pric,
the security will yield about per cent
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
GOLD SEEKERS GIVE UP
New Workers Were Told Of African
Rivere Paved with Nuggets

Kstonsh, N. T., July II. - Their
dreams Of fabulous wealth shattered,
the nine gold seekers" all substantial
business men. who sailed for gold
river in the Belgian Congo a month
ago, are returning home empty handed
according to word received here yester.
day.
The treasure seekers meyer reached
the supposed modern Klondikc. First
the big insurance policies which they
took out before sailing did not go
through and in Brussels they failed to
get others. But there they faced an
even greater obstacle. for the authori
ties declined to issue the necessary
grants for them to work their
claims.
julius ]. Dolgos inspired the trip by
a story Of a river in the Belgian Congo
whose bottom was paved with gold. He
had crossed the river during the war. he
said, and picked up handful of the
gold nuggets, which he sold to a jeweler
for $1,000
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
FINANCIAL
70 HOLpERs OF STANDARD TANK CAs
CQMPANY. ,E9UlPMENT NOTE ThUsT
FINANCIAL

Standard Tank Car COMPANY, ana Fiaeiity,
Of Standard Tank Car Company. dated Msy
ance with the provisions Of the said Deed Of
Trust the cersiacstes Issued thereun,dsT am1 yop
redemption and payment on. August l.. 1922.
accrued dividends to the date Of such
The holders Of the said Certificates are
hereby notified to present them for payment,
together with all dividend warrants thereto
apperta ming maturlpk on and after said
s2s ,Cbbsstnut street, Ph!ladeiphia on AusDst
iiyldends thereon shall cease.
cTs~ ~ nos. sSs fssa 20 sss s ss"s.in SO, SiS: s!s.
$50. e5b. e57. .es0. ps2. 963, 08S. Ell. o7s.
s,s; ssS Scs cue SSsf$sss sss ,SSS sss
logs, iost. iSssi, due Eeb,assy iS2s
iSSssii:: iosss 1890. 1904. ioSs. due May I.
STANDARD TANK CAR COMPANY
WIN. p. GEST. President.
July 10Th. 1922.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
TO EXHIBIT WORK
X. Of c. viii Show Peace Activi.
ties at Atlantic City

New York. July 1.-THE first COM
plete peacetime educational exhibit of
Knights of Columbus activities has
been arranged for the fortieth annual
supreme international convention of the
knights at Atlantic City August l, .
and 3.
The exhibit will show the work
achieved by the X. of {. national chain
of free evening schools operated for the
benefit of war veterans who have en-
rolled to the number of approximately
300 900 to take up technical courses,
and also the work of the recently es-
tablished correspondence school, which
within four months has enrolled more
than 10000 applicants.
In addition. exhibits will be dis
played of the X. of &. disqualification
work being conducted for the benefit of
more than $4,000 veterans in 3G2 hos
pitals.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
AVERTS N. Y. SUBWAY PANIC
Motorman Speeds to Station When
Car Catches Fire

New York. July ia Lexington
avenue subway train caught fire yester.
day between the Seventy ninth and
Eighty sixth street stations. but what
might have been repetition of the
recent panic in the same subway was
avcrted by the presence of mind of the
mOtorman.
Soon after the train had left the
Seventy ninth street station motor
was short circuited in the fourth car
and the fire spread to the woodwork.
A cool eaded passenger walked for
ward without excitement and told the
motorman. If the train had been
stopped there probably would have been
panic, but the motorman instead in
creased its speed and the train had
reached the Eighty sixth street station
before the passengers realized what had
happened. though some of them had
caught the odor of smoke.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
VISIT BRUNEN CRIME SCENE
Mary Miles Miller and Detective
Parker Check Up on Story

Mrs. Mary Miles Miller. arrested In
Parkersburg. W. Va, last week in con-
nection with the Bruncn murder. was
taken on an automobile tour to Atlantic
city. Camden and Riverside yesterday
by Detective Ellis Parker. They re-
turned to Mount Holly last night.
In Riverside Mrs. Miller was taken
to the scene OF the crime and her state.
ments checked up.
Mr.. Parker says he does not believe
Mrs. Miller is implicated in the crime.
bur that, becousc of her intimacy with
Harry e. Mohr, now in Jail ms a prin.
cpal. she is In n position to give
valuable information. lie is using the
woman principally to obtain facts re-
gariing another woman in the case who
is supposed to have been present on the
night of the murder.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
AUSTRIAN FARES RAISED
Railroad Rates Increased so Pc,
Cent to Meet Deficit

Vienna. July 17.-Parliament has
authorized the Minister of Railways to
increase rates in order to cover as per
cent of the existing deficit. The re-
naming 20 per cent Of the deficit is to
be covered through n reduction in the
number of the employees of the rail.
ways.
The Minister of Finance also has been
authorized by Parliament to increase
the price Of tobacco 80 per cent.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
ARRESTS SON FOR REWARD
Shamokin Father Brings Deserte,
Marine to Navy Yard Here

Si,anOkin, Pa. July 1T.-William
Drlong. n deserter from the Marine
Corps, was arrested here yesterday by
his own father.
The elder Delong had letters from
the Navy Department telling him of
the dcsertion, so when the son turned
up the father decided he would collect
the $50 reward and took his son in
tow. The elder Delong left immedi-
atcly for League Island. Philadelphia,
to deliver the boy to the naval authori-
ties there.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17


Notice 's hereby given that Philadelphia
trust Company. Trustee under the Mortgage
Gas and Electric Company. dated March IS
1911, securing the First Mortgage 3 per cent
panv. have the sum Of s0ss2 81 TO be applied
70 the purposes Of the Sinking Fund under
said Mortease., and tha! sealed proposals
will be received at philadelphia Trust Conn
phia. up 10 9 O'Clock r. NJ. on July 81.
i9e?. for the sale 10 said Trustee. at the
the par value thereof. with accrued interest.
at which said bonds shall be offered for de-
unlS humber oE Of the said bonds to exhaust the
said sum, Of ss3s2;S7. Az proposals should
Sinking Fund OF Central New York Gas
and Electric Company and should designate
the denomin ations Of bonds.
The right is reserved to reject any and
all proposals.
nv T. CALVIN WALLACE. Treasurer.
Dated. Philadelphia. July 10. 1922.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
Three Prisoners ESCAPE

Pittsfield, Mass, July 17.-Robert +.
Anderson, of Harrisburg. Pa. Ray
mond L. llOyte and William Hubbard
both of Pittsiield, escaped last night
from the Berkshire County House of
Correction. All were serving one year
sentences.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
MISCELLANEOUS
LIVERPOOL Cotton

Liverpool, July 17.--There was n fair de-
mand for spot cotton today. with middinx
l2 points lower at "a sad The sales were
5000 bales. The receipts were %, O0O bales
including g. 100 bales American. Futures
were steady in the early dealings. Spot
good midding, l3 sSd; fully middiing, i3.GSd
mildliLg. ~, 53d; low middling. IL Osd; good
ordinary, l2.e3d. and ordinary, II 73d
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
More Gold Arrivals

New York, July 1.-THE S. s. Adrlatic
has arrived from England bringing a con.
sisnment Of $500. 900 In gold to ]. T.
Morgan Co., which is the fourth shipment
OK that size to be received by J. p. Nor:
gan 4 Go, within the last two weeks. Metal
IL understood to he for payment OF interest
Of 6gttish dsbS ~ United States.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
LIVESTOCK QUOTATIONS.

s1s Is a. & RpFfsu e As
steers al.i., butcher she. stock steady to
strong. s,roans; bidding, i0c 70 2Sc lower on other
beef steers. Sizes Bulk. "e @ 49, gary bulls, iHp
weak TO 15c lower: most bologna around SIS:
lower; packers bidding % mostly ees seao.2s
st3skers slow. weak;
2Oe higher than Saturdays average on good
ss Sssns apS sw
SS's as,,y % ps: Iss s$s s;shsSS
IsS;SS i msdism' sie. Z s.: ttsh,. sslS;3o
sows maGoo amaa,b sst iisst $50 packing
;SSsS, s55 $40 Killing 1ass"S piss, sS'sSS 500
iOiSGi OisSGGiEEp-Receip,s. 90 900: sheep abou,
lambs. mostly CSC lower; spots ON more
ssS ssT.s R asvs i@s' ou
lambs, SIS: bes. fat western lambs i unsoid
eeD: Es:. % sSsS head sns Ii TSp -npAnT ,rdRs
siSs s
ifssS and and
hsSsS' IS i;SyS 1900 head Fifty cents
HOES: Receipts. e4oo head: active. $50
Ss,,n SSe hshsr SsnvS on 'ghs hsst ssad lSs
stSx. sna psssa sssass ssil's'@1s; r0ushs' ss.0o@s'75;
sHEEP AND 1AMBs-Receipts. 1900
lambs, s89l4.25; yearings. s5Rl1: weth.
ssrsa s7oo@s; ewes. s297; mixed sheep.
Cincinnati. o.. July 17.-HoGs-Receipts.
oil 10 tn 20, lob Go
leeted shippers. slo5 5o9lo.7s; packers and
and Lights; 81 r. io: stass, % s. j. s. ''SS
CATTLE = Receipts. 5000 head. weak.
Steers. s+.5OG0.50: heifers, s4d0.5 cows.
s2:I3g8; Calyse. steady: s4@lo.,
Good TO choice, ..G@7: fair to good. s49g;
Fast st. Louis. ILL.,. July l7.-CATTLE-
Reseipts' 1000 head slow. steer quality
yearlings steady; grassers. tending lower:
beef cows. weak. 15c to 25c lower: Gamers
and bulls. about steady: bidding lower on
stocker steers; veal calves. SOC lower: So 25
paid for l036-lb. steers: 80 for light year
l!nss; Y 3 bulk cows: s4.a'GSSo; bulk bulls.
including top. ss.SOde
HOGs-Receipts. 1000 head; fairly &C
e 'GH Suk Sut go 4" ITO TO
20 10. butShers. &lO.85a 1898; few loads,
ase to so%s 800 osls ls svssasss
SHEEP-Receipts. 1000 head: fat lambs.
c5c lower: sheep. steady; good lambs. sl2. so
Tl3: nothing choice here: culs mostly so:
fat light ewes. mostly SO; heavies. s3.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
2 Houses Collapse;
Bury 2 WOrkmen


street, formerly was occupied ms a
candy factory by Nathan Grcenbcrg
The house at 1907 North Fifth street
had been occupied by Bernard Morton.
proprietor of supply store.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17

NOTICE - HEREBY GIVEN THAT rHD
time for the receipt Of estimates ,Sor the
erection OF new Hish Scho2, Building Tor
Inmates were advertised, to be Ieceiysd on
July 10, has been extended to July Fl. All
other conditions to be as recited in the oris.
inal advertisements - -.
JENklSTOWN BOARD OF SCHOOL
DIRECTORS
by RAY ZIMMERMAN. Secretary.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
"Dry" League Drive In Maryland

Easton. Nd, July II. - Yesterday
was field day with the Anti. Saloon
League Of Maryland and they had
speakers out all over the State raising
money to carry on their work. George
w. Crabb. State superintendent, spoke
here at Calvary NJ. =. Church.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
Houses Damaged BY Explosion

On July 3 an explosion in Green.
bcrg's place blew out parts of the walls
of both structures and also damaged the
three story house at 1911 North Fifth
street. which is unoccupied.
Sheftack got contract to razc the
buildings at 1907 and 1909 North Fifth
street. He started several days ago
with three workmen.
Pagolos and Kornstadt were on the
second floor of 1909, while Sheftack and
a fourth man were on the first floor.
ragolos and Kornstadt. according to po-
lice. sawed through snoring which
supported the roof.
AS the snoring was removed. q sud-
den cracking sound warned the men
of their peril. An instant later the roof
collapsed and tlmbers, laths. bricks
and n.asOnry tumbled to the first floor.
Sheftack and the workman on the
first floor had run to the sidewalk at
the first warning sound. Pagolos and
KOrnstadt were caught in an avalanche
of debris and were pinned down by
beams.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
Twisted Wreckagc Forms Shelter

Twisted wreckagc covered their heads
and formed shelter which probably
saved their lives. The roar of falling
timbers was heard by Patrolman Me.
COrt, who Communicated a motorcar.
4 crowd of men. women and children
gathered before the dust had cleared
away. McCort quickly located the in
jured men and eXtrirated them. They
were sent to the Childrens Homeo-
pathic Hospital.
Mrs. Martin, a few minutes before
the crash, had gone into tue building
at 1900 to speak to Sheftack. She for
merly lived In that house.
II was only out of the house about
thirty seconds" she said later. "whon
the whole place fell down. heard the
n.en yelling for help. was going into
10y house when it happened. Big clouds
of white dust hid the houses for n
minute and ! could hear the crash of
the falling walls"
Mrs. n. ii. Dowdal, 1915 North
Fifth street, was in her home when
she head rumbling sound. She said: :
II looked out of the window and saw
the houses falling to pieces. was sure
that all the men working there had been
killed. The umbers and bricks stlll were
falling when | saw the patrOlman jump
out of an automobile. He went right
into the ruins without hssitating."
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
Proposals 49,
BUREAU OF HIGHWAYS
Room 2S2. City Hall
Proposals

ROOm 232. City Hall
Philadelphia
FRED G., DUNLAP.
Cbies of bureau July IS. 1922.
sealed proposals will he. received an
opened In Room 21G. City Hall. ut IL o'elo8
Noon. Tuesday, July rs. 1922. for:
Sspbait Paving Assessment Work) Z.
Vitriled Block Paving Assessment Worm
Country Road Improving eE
Asphalt RepavinJ
Wood Block Repaving
Redressed Granite Block Repaving
Materials for Repairs to Bridges H..
Ash wagons
Harness
Bicycles
Wagon Boxes
Spokes
Machine Broom Parts
Repairs TO Wagon Wheels
Waterproof Coats. Oiled Hats and Rubber
'o>'' FRANK ". CAvEN Director.
Inquire at Room $50. city Hall.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
FINANCIAL.
WESTINGHOUSE ELECTRIC

MANUFACTURING COMPANY
Dividend OF two per cent (Sl 90 Der
Company for the quarter ending June 80.
1922. Will be pa i'd July 81. 1929. TO Stock.
holders OF record as OF June 80 1922
II. F. BAETZ. Treasurer
New York. June 81. 1922
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17

COMMERCIAL ADVANCE CORPORATION
1901 Chestnut street
Phila.. July 10. 1922
The Board OF Directors OF Commercial
Advance Corporation have this day declared
stock and o quarterly dividend Of Ii.c on
the Common stock. payable August LIST. i02e,
to stockholders OF record July 18th, 1922
Checks will be mailed.
WALTER 8. WILCOX. Treasurer.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17

rae sI1!ssssSIs%sSss !sssssI%Ss soS%FHz S%FHzsa ,,r.. " 1I|
The BoSrd OF "a n'resscs: Petii SsGssss @
On the Preferred Stock Of the ,CCSmpeay Y
ss AssS. sussii.'I 81. Isss ssocshoidsr: 9f rssas2
the close of businc.s on ATgust ie11
pittsburgh. July g. 1922. ~
sR; Th: 4RRHsr Rs;Fsr q ottoS%FFxNY S%FfxssNGs' h T. d
ciared a regular quarterly dividend 81
ner cent on the. Capital stock of this q
pany. payable Ausust list. 1879. TO stS4
July 22d. 1922 Checks Will be Inailsd. : 7'',
,..,. ,o,, 800, l. II. DAVIDSON. .cs.ts;v. Jh;;
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17

Q. q. ENGR. OFFICE. WILMINGTON. DEL.
Sealed proposals WI be received here
Yn,ll NJ standard "a tine; time aTsnss ,inr f..
Waterway from Delsws,,e Riysr to Chess; g:
Delaware Cana). Further information ON
application. ...
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17
SuDa Am y NJ
2. 100A
CuhL C'e Sus
81 sta'd

D . Sv "a
Cuba X Rd 5s
3. IS
Cum T & T IS
1..... o.
Del & Hud CIV
| OS
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-07-17

Pal, s3t Garcia Ciinch
lay q . ahs 4 Ohio SIS
,''' W 5.,,,. 0l
'' VI Cen Of Ga IL
sM 4 Ohio Is TO-. 1OoA
49," :! Cent Of Ga 81
~'.... sax H.. IO0M
Pullman herald. [volume] (Pullman, W.T. [Wash.]) 1888-1989, 1922-10-13
FIRST CHRISTIAN CHURCH
II. j. Reynolds. Minister

7.30 Singing and sermon
$50 a. m.-ChurCh School
HOO a. m.-Morning Worship
$50 p. m.-Christian Endeavor.
1880 D. m.-Eveniug Worship.
The -McQuary eyangelistic
team will have charge of all the
services on October 10 You will
enjoy both of these men Special
music:
Morning service: anthem, Trust
in the Lord Handel; anthem.
Praise We the Father" Gounod.
Evening specials: Song service con
Quoted by Mr.. McQuary Male quar-
tet, W. S c. students
Services every evening this week
except Saturday Evening meetings
begin at 1880.
Pullman herald. [volume] (Pullman, W.T. [Wash.]) 1888-1989, 1922-10-13
CHRISTIAN SCIENCE

The Christian Science society holds
services every Sunday morning at
1900 o'clock in the Masonic hall, in
The First National Bank building.
Testimonial meetings are held
the first and third Wednesday
evenings of each month at 500
O'Clock in the same hall A free
reading room is open to the public
Tuesday Thursday and Saturday af-
ternoons from $3.50 to 1870, in the
room two doors west of the Western
Union telegraph office. on Olson
street. All authorized Christian Sci
ence literature may be read or bor-
rowed.
Pullman herald. [volume] (Pullman, W.T. [Wash.]) 1888-1989, 1922-10-13

and n circuit Of the general arrange
ments of that shown in the diagram
an amateur can get excellent results
Any Of the standard variometers on
the market can be used for the grid
and plate variometers "A" and "B."
For those who wish % build Il set
of this type, more detailed diagram
of connections is shown in Figu,e =.
The antenna series condenser is one
of the 21-plate size. An "A" huttery
pOtentometer is shown in the circuit
for those who wish to use a soft de-
teCtor tube.
Pullman herald. [volume] (Pullman, W.T. [Wash.]) 1888-1989, 1922-10-13
ELECTRICAL SHOP AND EA-l0
establishment That Does General
Electrical Work Has Big Advan-
tage over Others.

one of the strongest arguments pos
SeSSed by the electrical store selling
radio supplies is the expert service it
can offer, says BurtoH Millar, in a
comprehensive article in Radio Mer-
chandising. All sorts and descriptions
Of apparatus and parts can be put in
stock by any store in any line Of
business and that is exactly what is
being done in every city in the coun.
try, but the establishment which
makes a speciality of doing general
electrical work-wiring for light. pow.
Pullman herald. [volume] (Pullman, W.T. [Wash.]) 1888-1989, 1922-10-13

n, etc, and carrying a stock of cleo
rical goods of every sort-has "A dis
rinct advantage over the store which
added radio department to other
ines Of merchandise entirely differ
ant in character.
1t is virtually important however,
that the availability of this expert
service be broadcast to the field it
: desired to reach. Publicity is the
only thing that will do it. The public
must be told. Not once but repeated
", and in every possible way
1t is not enough to have a card in
the display window announcing: "Our
electrical experts will be glad to give
you any Information or assistance in
installing or operating your radio out
it" Or to run an occasional small
I'd in the local newspapers Or to
nave a car card in the local street
cars Or to distribute small folders
through the mails to a local list.
All of these methods are good-if
you keep persistently at 1t. There IS
no single quality of advertising so alb
solutely essential as persistence. If
you do not concede this you are sim.
ply ignoring the experience Of all sue
cessful advertisers of all time
If the radio department is to be
built up and made a substantial part
Of your stores business it is essential
that the public he told where it can
find this superior service, tested APP
paratuS and expert counsel.