South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-11-29

YOUR BREAKWATER
~ Geolse Mat-hev ADAMS


The sea a book OF philosophy, in simens0hs 80
deer and wide hat little frames standing al its
edge must appear inhnitesimaI ndeed.
Tae other day I stood with O friend and watched
,he sea lap It's tongue against the shore
out tile way were boats sitting in apparent
calm undisturbcd by this mad flashing of waves
against the breakwater
How coed for those ships that these waters had
an outlet for their wrath and frenzled vitality.
said that We. human be ngs had breakwaters.
II used trem to right purpose, mental and
spiritual lives would sit calm as those boats-jus
little OF shore.
Your breakwater may be your calm and collected
attitude OF mind toward your work and life itself
Not worry!ng--not getting all fused up"
the tiniest trines. hut riding while your
brealswaters scatter the force and destroying power
OF the elements in your nature that could under
other cond tons break your poise and weaken your
strongest points.
There are breakwaters that in time wash away,
so that new built During great storms.
especially are they made TO appear though made
Of the himsest material. But how inspiring when
you see these h-eakwaters made by the God of
Nature Himself. Towering rocks that merely kiss
the maddcst seas.
standing the middle of the
deepest sorrow or adversty-you know right off
that their breakwaters the that picker
Storms must come to US all. But If we are prop
erly breakwatered We are going to ride safe until
calm has again been restored.
Guestonably with the idea that it has to with
a further decline in the counterfeit unit of the
German monetary system. But read:
Somewhere in these SITS you are going to come
upon a familiar word. MARK it, Use red black,
blue green penciI--but MARK that word and
mark It sticks like a Clubhouse! That word
IS the name OF something you in your business.
and behind it stands vast quantity of goods that
can be purchased at saving in the depart
ment auctions"
Then. in true salesmansh p style follows the list
of the articles offered for sale at the auctions
Ana.yze this advertisement, not from the point OF
view OF the critical advertising writer, from the
standpoint OF its appeal 20 human nature. First of
all catches the eye through that irresistible appeal
the possible y of making money" Having caught
the eye and detained the reader a moment to
vestigate further the advertisement puts over its
nessage-t has something % sell. The interest
aroused is sustained in the explanatory matter and
in a few moments the reader has scanned the entire
list Of articles and has made his decision as to
whether he win become a b oder any of the
articles which the government wishes to dispose Of
Can this be taken a sign of the times? Is thu
government reaching the conclusion that private
business methods can be used successfully also in
conducting the nations business, and that In a few
years may expect that the same mental attitude
VIII be adopted By Departments toward
the conduct of ~ affairs as are now man tested in
private bus. nesses?
No is boss in his home unless the fam
lily is away.
You can't get your feet again by sitting
around.
When a girl who takes dictation marries her boss
she becomes boss and he takes dictaton.
---O--
Some people will be skinny all their lives If they
don't serve a few months in Jail