The Washington herald., 1922-10-29
EXHIBIT TO RUN
AT SAME Time OF
MOTOR CAR SHOW
Madison Square Is Site of
Second Display of
The Season.

New York Is to have a second au
tomoblle show this year, running
coincidentally with the exhibition
in Grand Central Palace. This
newcomer in the automobile show
field is to be housed in the historic
Madison Square Garden. from jan
uary to IL. and It will take care
of some 400 car, truck and access
sorry manufacturers who have al
ways wanted to exhibit their prod
ucts to New York show crowds, but
who have been prevented from do
ing so by the limitations OF space
at the command of the producers
OF the Palace show.
Last year a number of automo-
bile accessory manufacturers who
had been unable to obtain space at
the Palace. met in a New York no.
tel during show week. Inevitab bly,
there came into the conversation
expressions of regret that they had
been unable to get space at the
Palace. One of them dropped a
chance suggestion as to the desir-
ability of running an overflow show
to allow companies unable to ex-
hibit at the Palace a chance to
show their wares to the great
crowds that gather In New York
for the annual show. Later on a
committee of these manufacturers
got in touch with William H. Well
man. who has achieved a record as
impresario in other fields of mo-
toring activity.
wellmnn I'm Charge.
At first. Wel'man did not want
to engage in the staging OF show.
1t was only after he had been per-
suaded that the step was for the
benefit of the automobile industry
as a whole. that he consented to
undertake the task.
Wellman first obtained Madison
Square Garden. site OF the first and
many succeeding automobile shows.
where the real inception of the au-
tomobile industry took place. Next
he obtained the Endorsement of
leading individuals and organiza-
tions OF the automobile industry. of
his overflow show plan and now he
has completed plans and arrange
ments for the exhibition, which
will startle blase New York with
novel and interesting features.
Many Features.
One of the novel features OF the
Garden show is the greatest acces-
sorry store in the world. This is a
new idea of Wellman's. Realizing
that there are many manufacturers
of motoring accessories who would
like to exhibit their wares in New
York and yet are prevented from
doing so by the expense of sending
men with the exhibits and main
tanning them in New York for a
week. this huge accessory store
will solve the problem of these
manufacturers. On and behind an
enormous counter, on shelves and
under glass, will be exhibits from
all over the country. The manu-
facturers Of these will Simply send
the products they desire to have
shown. A staff of trained clerks
will take charge Of the store, book
orders for the various products and
represent the various manufactur-
ers. In this way the only expense
for the maker is forwarding his ex-
hibit. The rest Is done for him by
Wellman's trained STAFF
Ford exhibits will be a prominent
feature of the garden show. There
will be Ford section. with inter-
estinS novelties, which every own
er of Ford car will want to see.
Further announcements of the Ford
program of the Ford section will
follow in due course.
Another innovation is to be a
section devoted to displaying shop
equipment Of all kinds and varie-
ties from trouble wagons to cotter
pins. The visiting dealers, garage
men and others in the trade, will
md this section of the show alb
sorbing interest and remarkable
utility.