Clinch Valley news. [volume] (Jeffersonville, Va.) 18??-2019, 1922-03-17
BETTER CARS AT LOWER
PRICES.
FORD CARS HAVE NEVER BEEN
so LOW IN PRICE.
FORD CARS HAVE NEVER DEEN
AS HIGH IN QUALITY.

FORD CARS HAVE NEVER BEEN
AS HIGH IN QUALITY.
The above statements are absolut,
facts and this principle of giving the
FORD buyer the greatest value uer
dollar invested, is responsible for the
remarkable growth of our business.
The present selling prices of Ford
cars have been made possible thru:
J. Sales of II million 0,rs yearly,
which permits quantity production ol,
The most economical basis.
2 Standardizing on one model oy.
er n period of years has made IL
possible to develop automatic ma
cihinery for producing parts in guam
Titles at great saving in Labor
costs.
g The consumption of raw and fin
ished products at cost of approxi-
mately one million dollars per dav
makes their purchase contracts most
attractive to manufacturing con.
Germs; and insures obtaining tho best
quality in materials ut the lowest
possible cost.
a The financial strength of the
Ford Motor Company not only great
ly increases the. buying power. hut
also permits taking full advantage
OF market conditions. The Company
has no bonded indebtedness to meet
and its resources are always avail
able for use in the devlopment of the
business.
The reduction in prices Of Ford
cars have been made without s,cri-
flee in quality, is evidenced by the fol-
lowing mechanical improvements re-
cent? made:
Wiring System: The wiring sys.
tenn has been completely redesigned.
making it practical proof against
shyort circuits and fire. Moreover,
the new design has been approved
by the Fire Insurance Underwriters
and all Ford cars equipped with the
new wiring system obtain the =.
markably low fire insurance rate of
55c. per $4,000 valuation. Insurance
on Ford cars equipped with any wir-
ing except the approved Ford design
is double this amount. Some of the
features Of the new wiring are:
All wires of No. 16 gauge q,
heavier insuring freedom from break
age and ample mechanical strength.
2 All rubber or braid insulation of
standard National Electrical Code
specifications approved by the I'm
dcrwriters.
3 Improved dash and frame clips
for carrying wires. Redesigned for
rigidity and strength, yet without
danger of shorts.
d Special insulator looms and
frame brackets for heavy duty start
ing cables.
Special tail light wire suspen-
sion with tension spring and frame
insulators.
New design dash terminal block
of Fordite insulator
All wires in black glazed cotton
looms, giving strength and good ap-
pearance.
8. Special brackets for supporting
gasoline tank to 5prevent contract
with wiring system or abasion on
frame.
9 Special loom extension on com
mutator wires and fibre insulators
on commutator case.
The new wiring at once inSurcs
the Ford owner against breakage
short circuits or other trouble in his
electrical system and affords him q
! fire insurance rate as low as tnt
highest price cars on the market.
Pressed Steel Muffler: The present
muffler is of full pressed steel de
sign. Its muffling action is the equa
Of, and its freedom from breakag,
and extra weight far superior to thai
of the conventional type with cas-
ends and brackets. Mounted direct
ly upon the exhaust pipe, q very com
nact, light and rigid construction j,
obtained.
The new muffler has been approx
cd by the Engineers of the Fire In
surancc Underwriters, which mean
shat Ii is free from possibility o
breakage, leaks or other hazards.
pist0ns and Connecting Rods: Pts
tons. and connecting rods have beel
redeslgnd providing lighter struc
lures Without decrease in strength
or Nearing qualities. This reduction
in rcciprocating weight has produc
ed smoother running motor wit
reduced vibration and with quicke
snappier pickup. Moreover, carefr
weight selection Of these parts /
the shop before assembling into an
given motor furthr insures absenc
from vibration and increased effit
iency, under all conditions Of opera
tion.
One.Piece Running Board Bracl
cts: Tho new design running boar
brackets are of channel section nm