The Washington times., 1922-03-30

EvERYBoDy's Volcano.
Degrees Of Ignorancs.
They Fear Religion.
Have lt-Advertise II.
sy ARTHUR BRISBANE
(ccpyrisht, isss)

by ARTHUR BRISBANE
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Mount Etna IL in violent
eruption, lava flowing down
all sides Of the crater, inhab-.
itants fleeing from their homes.
Earthquakes accompany the
eruption.
Greater eruption is expected
soon at Mt. vesuyius. Vol
canoes that have buried cities
in the past may do it again.
Yet peasants still build their
homes on the slopes Of the
dangerous mountain. A great
city lies just below it. Expert .
ence teaches nothing and we
wonder.
We need not wonder. For
all civilized races at this mo-
ment are living on the slope
Of an infinitely worse volcano.
which is WAR. We have come
through one eruption that cost
hundreds of billions of dollars.
millions of lives. And we nave
learned as little from that as
the peasants Of Vesuvius learn
from the hardened lava streams
Of the past.
In the United States a mil
lion and a half cannot spe&
English. Twelve years ago
nearly three millions were un-
able to speak English. This
shows that foreigners "Ameri-
canize" themselves--more than
busybody societies can do for
them. In addition to the mil.
lion and a half that cannot
speak English. there are more
than ninety millions that can
not speak English semi-cor-
rectly.
There is no reason for look.
ing down upon those that as
yet do not speak the. English
language, in view of the fact
that the number of our native
born unable to read and write
Is greater than the number of
foreign-born unable to speak our
language.
The Russian Greek Church,
without its consent, will supply
its treasures in gold, silver, and
precious stones to help feed the
starving. In the Cathedral OF
st. Peter, at Petrograd, one sin
gle sacred image Of solid gold
wears a necklace of enormous
blue-white diamonds and deco
rated with more than three thou
sand other diamonds, more than
six hundred rubies. fifteen hsh.
dred pessis, etc. =
The sacred golden ikons are to
be melted and, the Jewels sold to
buy food. The hold that religion
has upon the masses in Russia Is
shown by the fact that Bolshe-
vism has waited SO long before
seizing the treasures of the
church. Those that control Boil
shevism evidently attach no value
to religious belief, since they
post up signs which read "Relig-
ion is the opium Of the people,"
but although they do not respect
religion, they fear 'it-seeing it
outlive government through the
ages.
Some gentleman at Washing
ton criticised the advertising pol
icy Of Lasker, head of the U. =.
Shipping Board. Lasker, who
knows as much about advertising
as anybody in America, knows
that the way to make shipping a
success, or anything else a Sue
cess, is to advertise it.
Those that criticise may be in
terested in advertising done in
this country by the steamship
lines Of the Canadian Pacific
Railroad. They have good ships,
short trips to Europe, PLUS
THE BRAINS TO KNOW
THAT ADVERTISING Is
PROFITABLE, For one adver-
tisement in one newspaper they
paid more than ten thousand do
lars. And they get their money
back ten for one, and more.
First to have what people
want, then to LET THEM
KNOW 1T, THROUGH ADVER-
TISING, is the secret of success.
The old way was to let the peo-
pie find it out gradually and
slowly, in time for your grand
SON to get rich. Tho modern
way is to have it TODAY. and
make everybody know it TO-
MORROW, or. If possible, this
afternoon.
The Siamese twin sisters are
dead il a Chicago hospital.
Their life and death will fur
nish an excellent text for clergy
men. Those sisters were no
more closely united, no more
dependent on each Others well