The Maui news. [volume] (Wailuku, Maui, H.I.) 1900-current, 1922-02-28
Canned Food Week to
Be Widely Observed
Beginning Tomorrow

Plans to make National Canned
Foods Week." March | to s, a sue
cessful event have been made by the
National Gamers Association, accord
ing to the latest issue of The Can
ner, a trade magazine that circulates
among those interested in the can
ming industry. The inside front cover
page of the Saturday Evening Post
of March 4 has been purchased to
advertise the week as well as ex-
tensive and expensive space in other
publications. Retail merchants every
where on the mainland and in Ha-
waii will devote their windows to
displays of canned foods and a great
many of them will have demonstra-
tons in their stores. The Joseph
Campbell company, manufacturers Of
canned soups, has already used a
page of the Saturday Evening Post
in connection with Canned Food
Week" Direct mail advertising is be-
ing used to bring the week to the at
tention of approximately 100,0 900 re-
tailers throughout the United States
and its possessions. 1t is understood
that the week will be observed in the
Philippines, Alaska and in the Canal
Zone as well as in Hawaii and the
entire mainland.
Libby Mcneil and Libby has used
the Ladies' Home Journal for it's ad-
vertising Of the week and that COM
pany is sending free window display
material to all dealers using the Lib
by products. This is also being lone
by many other
Retailers to Cooperate
The local observance of the week
will be as general as that on the main
land, according to A. Fl. Tarleton, sec
rotary of the Pineapple Packers AS
ISOLATION and the man who is in charge
of the week here. He says that all
Islands are being covered with paid
advertising and that all the islands
will respond TO the appeal for window
displays, demonstrations and other
methods of getting the idea across.
Mr.. Tarleton has obtained a state
ment from DR.. Rosenau, director of
research of Harvard University, who
says THE most wholesome and sani
tary food that reaches the American
table is canned goods"
In this connection NJ. B. Bairos,
Territorial Food analyst, says that
there is no doubt but every force oil
the government and the Gamers
themselves is at work to protect the
, public from getting canned goods that
is unsanitary in any way.
! Purity Is Sought
when the public health bureau
started business a few years ago il
met with opposition on the part Of
5 the Gamers, the retail merchants anC
even the public. 1t was felt that the
6 government was sticking it's finger in
q to private business, but nov there is
most hearty cooperation between tn,
health officials and the businesses TO
everyone from the Gamers on dow
= the line to the realizes tina
= when a can of foo is condemned a.
, q, unfit for sale it is to the best interests
u of everyone concerned that it SHOULD
not be sold.
u "The larger grocers and retail mel
chants carrying canned foods are nov
I in the habit of asking us to come an,
inspect a new shipment and Civ
them a condemnation order on an,
e of the stock that is doubtful. w,
have several ways of telling whethe
e Or not canned goods are in perfec
condition, and l can safely say tina
there are nowhere near as many case
s found today where goods must b
destroyed as there were a few year
Y ago because the me realize it i
to their best interests to send GU
stock that is as perfect as they cal
c make it, and they are doing So"
Canned Food Week is coming thi
, year at a time when the prices O
nearly every variety of canned foo,
is at the lowest point it has reache,
in some months. 1t is freely predict
ed that here will be an upward tend
4 ency or all varieties of canned good
If very shortly. Grocers are planning t
l. make material reductions on case an,
Q dozen lots of assorted tins during tn
If week of March l to s it is under
stood.
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