The Caledonian-record. [volume] (St. Johnsbury, Vt.) 1920-current, 1922-05-15
new PACKARD
SALES TOTAL
S5,7OO,O0O
Ten Day Sales Total Proof
of Return of National
Prosperity

The current statement of bust
ness by the Packard Motor Car
Company indicates a new record in
the production of high grade motor
cars.
According to figures furnished
by the distribution manager of
Packard, actual consumer sales of
the new Single-SiX in the ten days
following the announcement of this
latest Packard product, exceeded
$780, 900.
Gross sales of Packard Single
Skies, TWln-SiXeS and Trucks for
the period were over SS,250,000.
This is the largest volume of
business ever done by the Packard
Company in similar time and is
indicative of the buying interest
which brought nearly $4,000 peo-
pie into Packard saleSrooms
throughout the country n the week
following the new Single-SiX an
nouncement.
The extraordinary soring de-
mand would fully justify a Pack
ard production at this time of
$500 cars a month";" said H. H.
Hills, vice president of distribu-
ton. "Such volume is, of course,
out of the question in the building
Of fine cars, but the present flow
of orders could only be satisfied
by that output.
"All Single-Six production for
the next few months is heavily
oversold. We entered May $50 or
ders behind the Twin-Six demand.
In fact, all Twin-Six production
for May and most of June is al
ready taken. Trucks show a very
heavy increase over this period Of
1921, and this is spite of the fact
that all Packard truck production
Is in sizes of two tons and upward.
cone of the astonishing features
OF the heavy spring buying is the
great demand for closed cars. Ac-
tual orders by dealers customers
for new Single Skies show 1870 of
specifications for closed cars. Dis
tributers' schedules indicate that
we shall have to produce 70fl
closed cars during the fall months.
This is an extraordinary condi-
ton for spring, when the demand
for closed cars is supposed to be
at low level. The present popu-
larity of Single-Six closed types
has necessitated a large increase
in that division of Packard pro
ductiOn.
ain all departments, Packard
plants are rapidly working up to
capacity output.
a feature of the present de-
mand which is especially signif-
cant in its relation to national
prosperity, is the total absence of
so-called 'SpottinesS'. Packard
business is not confined to limited
territories, but is truly nation
wide.
"Since the announcement April
20 Of the new Single-Six we have
had reports from all of the $50
Packard branches, distributors
and dealers. Without a single
exception, every communication
with the factory has been a re
quest for increased shipments, and
advanced schedules.
"There is, in this new Packard
record, also every evidence of
permanency. Several of the larg-
est Packard distributors have ten
dered firm orders, backed by pay
ment in full, for quantities vary
ing from 1000 to 1000 cars for de-
livery during the next II months.
Despite the rigid standards of
Packard production, which neces-
sarily limit output and have al
ready placed Packard deliveries
three to five weeks in advance,
consumers are daily placing pur-
chase orders greatly in excess of
our maximum production sche-
dule".
1t is significant to know that the
Packard company is now operat-
ing on a greater employment and
basis than ever before
in its history. Increased output,
consistent with fine car building is
planned.
The bio0as+ sal, alxx-axs ora4