The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1922-01-20


umn inches and this last figure should
be multiplied several times as most of
the articles were published in five
newspapers Moreover, many OF the
news stories gathered were handled
by the Associated Press either by tele-
graph or mail. Many favorable edi-
torials in the press of the state have
resulted from these articles. Many
of the articles have been reprinted in
part or as a whole in the Farm and
Livestock Record. the Farmer and
Stockman, the Florida Grower. and
the Manufacturers Record, magazines
of large calculations in this and other
states.
PHOTOGRAPHS and information were
furnished for the tourist bulletins of
&c Atlantic Coast Line and the Sea
beard Air Line railroads: for publica-
ton in the Florida Guide of 1921-22;
for publication in the tourist bulletins
issued by the state department OF ag-
riculture; for Queens Gardens and
Forward magazines of large national
calculations published by the Presby-
terial board of publication of Phila-
delphia, and for use in the Pacemaker,
published by the Odds Motor Co, hav
ing circulation of 100000 copies.
It'll SC r-c
with regard to advertising:
Although the program of work
provide for it and provision was made
in the budget for it, no natural adj
vertising has been done during the
year The Board of Trade adhered to
it's policy of not asking members for
additional funds and the board of gov
ernors. taking the position that money
should not be spent until collected, de-
could not be carried out, for the rea-
son that the loss of members and de-
linquencies cut down the budget. A
quarter page advertisement in the
state fair edition of the Farm and
Livestock Record was the only paid
advertising done during the year. If
the delinquent members pay their
dues before March 1st. sum will be
available out of the 1922 budget
Der of contingencies that arose during
the year which made it impossible to
transfer funds to the advertising
fund Your secretary thinks that at
tention should be directed to the diff
ference between the amount of free
publicity secured and the amount of
paid publicity. Compare. for eX-
ample, the other cities and counties in
this state Ocala and Marion county
should be doing more paid advertising
and your secretary is of the opinion
that advertising funds should be rails
ed by city and county taxation as is
the case in most of the cities and
counties of South Florida The entire
city and county benefit from such pub
licity and the burden should not be
borne entirely on the shoulders of a
few. With the co?operation Of our
representatives in the legislature. the
Beard OF Trade secured the passage of
an act to authorize the county COM
missioners to appropriate not exceed
in $1,000 for advertising but decided
against it, Through contact with Wis
itors during the year, your secretary
has been convinced THAI before any
extensive Advertising is done by 0cala
ard Marion county, the city and
county must clean house. that is to
say. the present condition OF our roads
and streets. for example, makes a
very bad impression on the visitor and
prospective homeseeker. The fact that
Marion county is one Of the richest
and most progressive counties in Flor
ida. does not show up on the surface
at it should. Then, too. there is a lack
Of housing facilities. 1t is the opinion
OF your secretary, however, that a
certain amount of advertising must
be done even now The effect of adj
vertising is accumulative and to begin
advertising now means to be that
much ahead when we are really ready
for advertising on a larger scale"
The Board of Trade was instru-
mental in having placed in the city
budget an item of $500 for band con-
certs which sum was to be supple
mented by additional funds by this
organization A committee was named
to make arrangements for summer
band concerts consisting of C. E. Sim
mons. chairman; DR. J. (. Chace. w.
P. Preer and W w Condor. A local
band was organized and from this
band the committee secured a propo-
sition for concerts. Those who were
instrumental in organizing the band
found out later that they could not
carry out their proposition. The band
organization was abandoned and con-