Arizona republican., 1922-01-22
IS PROMISE
HELD OUT BY 1923
SAY BIG W AK ERS
Declare Good Business Will Result From Lessons
Learned During Last Year-Replacement Due In
1921 VIII Come This Year-Car Values Are Better

rience makers have acquired during
the two fat and lean years OF the
industry--1920 and 1921 respectively.
Going hand in hand with this bet
terment of values, this consideration
for the automobile user, goes the ef-
forts that are being made along the
lines of road building, the improve
ment Of foreign credit and value Of
exchange, anc tn broadening of parts
service and manufacture. The year
of 1922 is assuredly going to be a
better year for the automobile pur-
chaser. It's going to be better year
for the dealer. It's going to be q
better year for the manufacturer.
"The year 1929 means something
more than a new calendar on the
desk to denote the new year." is the
way Harry NJ. Jewett. president OF
the Paige-Detroit Motor Car COM
pany puts It. while we have de-
clared ourselves to be OF the belief
that business is making steady prog
ress to better times and that the next
twelve months will see a genuine re-
vival," he explains, "still we have
told our motor car merchants that
1922 marks a new condition for mo-
tor car manufacturing and merchan-
dising. We mean by this that old hap
hazard methods will fail, that COM
petition viii. weed out the unworthy
and the unsound, and that as never
before the business Of making and
selling automobiles will be on q basis
OF the soundest and most sensible
economies"
President Jewett also states that
we have just passed through two dis
tinct and totally different periods,
one of high prices. over prosperity
and reckless spending, and one of
extreme depression, the latter the
natural result of the former. and with
the return of the buying habit and
the ability 10 buy, which we look for
this year. the. will be no reckless
purchasing Of motor cars. Automo-
bileS will be bought in large num-
bers, but they viii be purchased only
because they are good cars and worth
every dollar they cost" he declares.
According to Charles W. Nash, OF
Nash Motto {, the improvement now
going on f. gradual but positive.
Conditions IT. the east are already
much better than they were a few
months ago" he declares. "This i'm
proved condition Is moving west. as
It always does. / expect to see a
marked Improvement in the automo-
mile industry Immediately after the
shows and this improvement will
probably continue until fall. at least"
Mr.. Nash, however, adds that the
real success of the manufacturer or
the dealer during the coming year
viii come only TO those who are we'll
entrenched, who conduct their busi-
ness on real business principles, who
give to the customer real value for
every dollar expended and who do
business themselves on fair margin
of profit and with their houses so
in order that they can assure them
selves of that fair profit"
John n. Willys, in speaking OF the
trying period the industry has just
passed through, stated that ''the
courage and resourcefulness OF Amer
ica's bank, rs and business men in
sustaining the motor car industry
deserve the admiration OF every
American. When 1t Is remembered
that the automobile industry today
provides employment for the heads
of nearly one million American fam
il es, as well as taking large shares
of the production Of such allied in
dustries as leather, cotton, textiles,
etc, one may judge the part 1t plays
in advancing Americas prosperity
and the standard of living OF Amer
ica's citizens" Mr.. Willys further de-
cares that motor car owners during
the past two years have not replaced
their worn cars with new ones at
the same rate as in former years. AL
though 1t is true that they have had
better automobiles, better service and
a better understanding of mechanics
themselves, he is firm in the belief
that the great replacement which
should have ACQUIRED in 1921 win
come in 1922. Most cars. he adds are
at their right price" now and that