The Neshoba Democrat., 1922-06-01
Just Cold Facts

"Farming published at De Mones Iowa. speak on a
His address basel th results obtained
survey many towns from and through
mailed readers Of country wsskes What people like
best in the country weekly Do they the
Have they confidence in their home merchants? Do they think
they cheaper from mail order houses other town.
Are they attracted to stores through aversng How
chant improve his buness D., prefer trade where
they the best where they
lowest prices? These all questions man
the reader and the merchant and those collecting this
formation thousands dollars Ofcourse
vary from town town. but the towns aud papers this
survey like Philadelphia small catering to farm
ing community The information have ought
readers and to advertisers believing
are divulging no trade secrets
First what about the weekly paper survey nd that
the readers liked best? This surprised extent
surprise Of readers The survey showed that
ferred local above everything
most interest them follow the preferred them
general news editorials farm and inform atou country
respondents items features ores and the like and last on
markets. Sometime perhaps we shall make of field
aud learn what like and give you that But
what people want above all things local question
nares were sent OF them asking where the
ent could De made their they replied improving
local news and next to local news most of them wanted
ment in the editorials This good hunch u.s. ought go
home Perhaps that is what readers would ask they
the opportunity.
Now do country weekly read the advertisements
We frequently hear said "Peope don't read the they
do This showed that from 81 per readers
read the ads and this also true of the wantad
9O6 of the subscribers reading the survey showed
too that the readers preferred goods to trade
marks not KNOWN and that 1911 and 81
Piled that they attracted stores the advertising
And then where do people Do they want service quail
iy pcea This showed that per of the custom
ers preferred service and accommodation 3s7
quality 1888 preferred price per reliability
and then "A per cent gave other reasons. t#A
But this general This is of all kinds of stores
Grocery stores for instance differed per cent of the
customers OF grocery stores all for trading one
place IN preference another while 2O3 per wanted first
service then courtesy and only per cent want
90 price, 100 traded where they could get quality while
~ OnrIc can't want uuhoroh
and 70 miscellaneous trading where
they did, But the showed results fro
vertsng Many instances given In
nome from school and prevailed his father, who
grocery ore to let him advertise one per cent
the gross receipts only and the small grew in
year from $4,000 gross business $685. 900 gross
What OF banks! ID people put their money most rea
BILE bank The returns here very interesting for 81 80
cent OF the depostors said they where they
courtesy and while only go Der RI
went where they thought the bank reliable
With garages service People went VIII are thew
the best work and whsre less left the steering
Wheel and where workmen did finished job put
back in place.
And with hardware Was Sd SO per
cent of the people buying hardware they got rvce
They bought their wares from the only sold the
machinery and TOOLS but they from those stores that
parts hand from that the broken
made quick deliveries Quality for Der cent of tb
buyers frequently occurred price third
When the complete results tabuated found that
people wanted first services then quality then the wav
list them price, reliability, miscellaneous. N
Do ne average customer in the small town believe he
better elsewhere? Yes 66 hon
they could strike better buys other town or place
per cent believed they could do better In other
and other about the results obtained was
found that where the merchants cooperae their
and advertised the home this proportion reduced In
town only 51 believed they could do better While
49 per cent satisfied The newspapers to get prices
in other towns and give this information merchants and e
them feature u in their advertising according Mr. Baumgat
ANY there good tips information or
our busness men, and hint for the Democrat 1t all bos
down to the well known fundamental people are going ~
trade with those that give services courteous our
would develop courtesy It's stores aud SQUARE de
every transaction would have tremendous We coua
make town develop the nac If