Five Mile Beach weekly journal., 1922-12-01
HOTEL ASSOCIATION
BOOSTS WILDWOOD
In new YORK

Though a person may never before
have seen any benefits accruing to the
City of Wildwood from the Hotel AS
ISOLATION, the work this organization
did in conjunction with the Board of
Trade at the Seventh National Hotel
Exposition held in New York City last
week has established them as one of
the best booster organizations the
city possesses.
Mr.. and Mrs. D. ]. Woods, Mr.. and
Mrs. William Woods, Mr.. and Mrs.
VIM. H. Gerstel, Mr.. and Mrs. George
K. Sinnamon, Mr.. and Mrs. o. T. King,
Mrs. Julia Dixon, c. Howard Topham,
Mrs. S. White, Miss HeleLe White, Will
liam Wife, Mayor w. COPYRIGHT Smith
and H. Foster Goslin were the Wild
wood people attending the convention,
and the Messrs. Topham, Woods and
Gerstel had charge of the wildwood
publicity and every other Wildwood
person worked antiringly to put the
local resort over to the visitors to
the exposition.
Wildwood was represented by a
booth at a. most vital part of New
Jersey Avenue" The real of the
booth was adorned with a large map
of New Jersey and neighboring states
with the large cities painted thereon.
Wildwood was shown in large letters
and a flashing red light also attracted
the spectators's eyes to the exact loca-
ton of our city. The principal roads
and distances were also shown on the
map, and New York people were sur
prised to see what a short distance
we are from them. This decoration
was not the only attraction to the
booth. Those in charge distributed
many Wildwood souvenirs and pub
licity articles, including five thousand
of the Wildwood booklets and two
hundred pounds of Douglass candy.
But above all of these things, and the
one attraction drew approximately
ten thousand people to the Wildwood
booth, was the offer made by the local
hotel owners of giving away three
complete vacations to the holders of
lucky coupons. These vacations were
made into three PRIZES, the first being
a weeks accommodation at the Shell
don Hotel; the second was for a
weeks accommodation at the Airing
ton, and the third was for the Hotel
Savoy. Besides the attractions of the
free hotel accommodations the lucky
prize winners were also granted a
weeks accommodation and privileges
at the Ocean Pier, Purchase, Dance
land, Wildwood Garage, Casino Baths,
Hunts Theatres, Golf Club, Rolling
Chairs, trips to the fishing banks,
horse back riding, Rhodes amuse-
ments, photograph at Sherman's
studio and five pounds of Douglass
candy. With the attractions set forth
in this prize drawing there is little
wonder that seven thousand people
clamored for chances on this offer.
1t was this attraction that put a
crowd around the booth at all times
that could not be penetrated. This
crowd made the wildwood booth as
attractions that other resorts had in
their respective booths and the idea
of the free vacations was not only
novel but won the admiration of other
resort publicity departments. When
the final drawing for the prize win
ners came there was much specula-
ton as to who the lucky persons
would be. People were registered for
the contest from every state in the
Union, as well as from Canada. Oddly,
however, the prizes all went to people
around New York City. M. Artman,
of Madison avenue, New York, won
the Sheldon Hotel prize. Ticket No.
5S71 won the Arlington Hotel offer
for M. T. Lappin, of Sd street, East
New York, and No. 1893 was the lucky
ticket that gave w. R. Smith, of
Kingston avenue, Brooklyn, the third
prize for the Savoy Hotel.
The exposition vas held under the
auspices of the Hotel Associations of
New York State and New York City,
and was attended by many thousands
of people. That Wildwood managed
to get the names and addresses Of
seven thousand people on the vacation
coupons shows that approximately ten
thousand or more must have visited
the booth during the exposition. OF
this ten thousand possibly not over
two thousand had ever heard of Wild
wood before. Many people asked
questions about the resort and these
questions were Of all varieties. One
of them was in regard to the bringing
of a National Convention to u city
season. Though this convention
will not bring over one hundred dele
gates the publicity resulting would
be great and it would also set a record
as the first national convention ever
held in Wildwood. The men in charge
of the booth assured the inquirer that
accommodations could be had here and
that the city would welcome the con-
vention delegates should they decide
to select our resort as their meeting