The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1922-02-07
A Letter from MIR. Cole
Who Is Shopping In New York.

Mr.. w. L. Lyons,
Remington, VT.
Dear Ward:-
/ got to New York just in time
to be at the forced sale of the
largest amount of high grade |
blue serge that has appeared in
years.
The ability of the Independent |
Chain Stores to handle Mdse, in
a big way certainly done us good !
this time as the offering was not
allowed to be cut up.
There is enough cloth in this
lot to make five thousand suits.
My share is to be two hundred
and fifty at the price you can
readily see we can sell at $50 and
make our normal profit, yet our
trade is saving at least SIS.
They are selling this same
serge suit in the big stores here
at $32.50 and this is their cut
price on same.
The Chain Stores have con-
tracted for a complete making
organization for four months 50
there won't be any delays in de-
livery.
First shipments will be made
this week. | expect | will get
about twenty-five suits a week
until my quota is delivered.
1t has been decided to allow
each member a proportion Of
large sizes up to As chest at the
same price as small sizes, so put
them in at the same price retail
500.
Now please don't try to force
the sale Of these suits, as | would
like them distributed slowly to
those people who really need
them and cannot afford to pay
more than $50 for a good suit.
You must not under any cir
cumstances allow any one to buy
more than one suit for their own
use.
The chances are that we will
not in years make such another
purchase.
The cloth is absolutely pure
Australian wool, the color is fast,
the lining is an excellent serge
and the making is as good as you
see, hand buttonholes, hand fel-
led lapels, hand set on collar.
The price is so low that many
of your customers are going to
wonder what's the matter with
them.
That's all right-it viii hold
up the sale somewhat, for if the
Bennington men actually knew
its value the whole two hundred
and fifty suits would 90 in a day.
Manager Grover Of the Bos-
ton office has been here all the
week and spent two days in the
Am. Wooden Co. salesrooms, and
the price on next winter WOOL
ems is &c TO sc yard less than
last year. AS it takes three
yards to make a suit there should
be lowered cost on next VIM
tiers suits Of &c to l5c suit,
yet as you know the great and
honorable press has been inform
ing the people of the great low
cred cost of woolens for next
fall.
Now on fine worsted such as
most of our present stock consist
of, the prices are quoted consid-
erably higher, many cases SOC to
$1.00 a yard more, and | doubt if
it is good business to continue
the mark down sale on this class
of suits. You can't replace them
for even the price you are now
selling them at, so why force
out when you surely are going
to lose money in replacing them,
but it's up to you, you ought to
know what you're doing, but
don't whimper when you find
things just as l am telling you
now.
The price of wooden is a joke
and there is practically no bust
ness at the salesrooms.
Pm going to stay here for.
weeks, maybe for months, and
take goods of all kinds for spring
only on forced sales,
This year well make our prof
it's in the buying, for we must
give tremendous values to our
trade.
| notice the knit goods people
who gre shnWinp in New YORK