Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-05-07


Trade Conditions.
Their" are times when the utmost
cooperation between house and cua-
/ toner is not only desirable. but
real necessity. according To the Gu
rent issue Of the Battle Axe News
/ published by the stephen rutncy
| shoe Company. OF this city Co-opcr-
alton at all times is virtue th,,
brings It's own reward. Int in time
like these tho retailer should bea-
in mind that the creditor to whom
ne owes money is his best friend.
whether hr believes IL or not Credit
! derived from the Latin crcdo, is fai n
-t"ith in what" Faith on the pu-t
OF the creditor IN the retailer when
ne ships him. the same faith that \
h"hN exhibits in a man when il lends
him money except that the bank az n
rule. requires Endorsement or col
latcral security. Will" the creditor
usually extends his credit on a wide
open basis. with less restrictions
neither asking nor requiring securit.
IL Is rather parddoNI"al. when con
ra'iS"n Is made between bank AMI
mercantile credits. ina, the former
Is generally treated with consider
~
standing the fact that mer
cant'!c credit can. az a rule I've drawn
upon with more Frequency and In
| larger amounts thRn bank credit. 1t
is NOR" f"Nihi" and, when treated
with proper ere, !. practically un-
limited
Abuse az Credit Spell, Failure.
character ~ one of the best assets
! from credit standpoint. Character.
in this respect however. does not
mean StmnlN IN" standing OF ono IL,
ms own community. Il means n deem
respect for obligations assumed: i,
means proper appreciation Of credi,
faNors II means reciprocal treat.
in"ni. according to the creditor, tn.
consideration due him In return for
the credit faNors granted
Credit is only too frequently abused
and such ahus. reacts on the deh,o,
anu hurts him more than II hurts IN.
creditor. The abuse OF credit closes
10 the debtor the avenue OF success
and failure is the Inevitable result.
Abuse OF credit does not consis;
alone in overStr-tchinr ones line or
IN spreading purchases over many
heIoS There are other angles to tn.
abuse OF credit. which many retailers
no doubt overlook. Failure to pay
an account at maturity may he OK
cushhie. Many retailers fail to rccon-
nize the important moral fact thar
possession OF MERCHANDISE should no.
ne considered as complete until paid
Tor credit gives possession II i
true, and II may give legal title but
ne moral ohi.Iutiun rests with every
debtor. Notwithstanding both posses
SION ana ttt.. to rscornz. and con
'idtr ms real obligation To his
creditor. faiI'Ir" properly 10 reco..-
me- ana appreciate tn. true prir-
cirl"s OF credit dealings and TO act
accordingly. is hagrnnt abuse or
credit.
to-0perHti"n With Creditors.
\ proper regard FOR ones credit 10
the hrst stone In the foundation ~
success. both at bank and I'm ih..
mercantile world. Whether vuur
business is large or small. wh.tha,
YOU are located in large center ar
IN the most Isolated village vol,r
. ''"d't dealings and practices whether
prompt or SLOW. whether coni.ntinus
ia Your dealings or otherwise ali az
ms through Information collected
ami elaborated by the various credi-
agencies. IS as An open book To tho
nous" YOU buy from
IN" mos, successful merchant
whether In Il large or small way. :
'he on" VINO. above everything els.
respects his credit and good nam
u
IS "i'"n and "hovehoard. Such mer-
Chant confines his purchases Ia -
-" houses as possible and makes his
raHe worth while. He knows tho
NHlhe az cooperation with his
creditors and such a merchant. real
'iihS and approaching the true VaI.i.
"t credit iaN"rs. and acting in a..
'or'ah"r with the highest conC.p-
non ~ the moral principles involved
hhhs N" road to success easier and
mas fewer obstacles to overcome in
times 81 stress than the man who
Hnrsu"s the opposite course
~ S"u hay" heretofore operated on
me principle Ot scattering YOUR pur
chas"s. not fuzzy realizing the rr.a,
hhNsn'aE" az concentration; II Won
nave treated YOUR creditor as ,
Stranger. not as Il friend; II YOU have
permitted your accounts tn become
H"N without either paving prnrnptlN
or al least advising YOUR creditor rb,.
reason YOU could not pay tus, rh.n-
u YOU haN" disrcgardcd letters win
Yen YOU on tho subject OF Your sc
'""h'' " YOU hnv" indiscriminatelv
returned merchandise without ,H
aiming th' consent uf your creditor
!" q" So IN short, IL YOU have con
.'H'"h'IN Violated the principles Of
'"f ana sTuSr" credit dealings from
h"" on "h"ut-fac". admit your mis-
FAX" and resolve to pursue TN. m
i"si'" course. whlch is tho ONLY ,r',.
ROAD =" business contentmcnt and
success '''
. n L.