The Oroville weekly gazette. [volume] (Oroville, Wash.) 1905-19??, 1922-05-19
PROTEST AGAINST
APPLE SLOGAN
OrOyllle Orchardists Suggests Giving
Northwest Apple u Local Habi.
tatiOn and u Name.

| All apple ADVERTISING bureau mas
been organized at Wenatchee to en-
brace in the campaign of publicity for
the purpose of getting the apple pro-
ducts of north central Washington be-
fore the eastern consumer, all the ap-
pie districts lying north Of that city.
and makes strong appeal to the or
chardists Of the territory to be benefit
ted by this proposed advertising drive.
When the committee from Wenatchee
out on an organizing tour visited the
apple districts Of this county and laid
their plans before the growers they
met with prompt and favorable re-
sponse. That organization has now
been completed, but there seems to be
small fly in the ointment, and that
fly is the slogan that the bureau has
selected Eat Wenatchee Apples"
Now it must not be misunderstood
! that any one is objecting to that slo-
gan through feeling Of local jealousy.
Wenatchee has won reputation as
an apple district that produces a su-
perior fruit. That fact is recognized.
| appreciated and applauded wherever
| apples are grown in the state. We
natchee has become household word
throughout Washington, but this ad-
vertising campaign is to be carried ON
hundreds and thousands of miles from
Wenatchee where the consumer knows
no more regarding the location Of We
natchee than they would Priest Rapids
or Box canyon. To many 1t would ap-
pear that in seeking a name to desig-
nate the organization there has been
lack Of vision on the part of those
responsible. The locality should be
more specifically designated and at
least Washington" be added to tho
Wenatchee. il nothing else, in order
that those at a distance might know
in what part Of the Union the fruit
was grown.
w. A. CRUDE Of this place, an apple
grower himself, and gentleman who
is well known for his civic activities
and who is enthusiastically in favor
of the proposed scheme Of advertising.
has written the following letter Of
protest, or rather suggestion. to the
officers Of the newly formed bureau.
and it must be understood that he is
not fault finding, but anxious that the
northwestern apple bear designation
that will rebound to the fame and
we'll being of country that produces
the best apples grown on earth:
Oroville, Wash, May IL, 1922.
MIR. John R. Peters,
Wenatchee, Washington.
Dear Sir:-According to the Spo.
kane and Wenatchee papers, the Apple
Advertising Bureau has decided to call
itself Eat Wenatchee Apples, Incor-
porated"
AS an apple grower, and I believe l
voice the sentiment of all fair minded
apple growers. feel it my duty to
protest the use Of this name, on the
ground that it is not broad enough in
its scope, in that 1t fails to designate
or suggest to the mind of the apple
consumer a definite section Of the
United States. 1t should be remember
ed that "Wenatchee" does not mean as
much to the resident Of New York or
Boston or even Chicago as 1t does to a
resident of the northwest. Hastings
potatoes would not mean anything to
man living in the state of Washing
ton. When, however, we say Hastings.
Florida potatoes, it places Florida on
the map as potato producing state
and Hastings, Florida, as being in a
potato producing section.
i
| The name selected does not perform
the avoWed purpose of the campaign.
We were given to understand that the
purpose OF the campaign was to adver-
tise the APPLE in order to induce 4
greater consumption of apples thereby
increasing the demand for apples and.
incidentally, the price of apples grown
IN this section. We assumed that the
purpose of the campaign was to adver-
tlse the apple and let the apple adver-
tise the section. Now, 1t appears that
the purpose as indicated by the selec-
ton OF a name is to advertise We
natchee as an apple producing section.
There would be no objection to the
use OF the word Wenatchee. We would
naturally expect that but do believe
that the scope, under the name select
ed is too restricted and that the pur-
pose of the campaign should be to ad :
vertise the apple produced in the We
natchee and North Central Washing
ton section.
| should like to be permitted to sug-
gest that the name be so extended as
to show, at least. that Wenatchee is in
the state Of Washington. We recog-
nize. however, that 1t Is not the pur-
pose to advertise all Washington ap-
pies but it should be extended to des-
ignate North Central Washington.
+, Wenatchee-North Central Washing
ton, or, Wenatchee-Okanogan Valley,
Washington. would bring It to the
minds of the public so that even thoss