Perth Amboy evening news., 1922-04-04

1tbH ~
student who was seeking summer
work, told Ellen Young c~ynicaliy.
"al your friends are free with their
invitations to help you. But once
you need 'em-they seem to forget
all about the fact that they once
offered help"
THAT wouldn't deter me-" replied
Ellen Young. Doctor of Sales, quick
ly, from calling on my friends ana
relatives. Here's the point, Billy.
Friends and relatives car seldom get
you jobs. but they are often highly
valuable in putting you in toucn
with people who a help. I'm sure
most people won't hesitate to write
a letter of introduction. Such let
tiers often give you excellent open
ings. Not that / advocate depending
entirely on friends and relatives. j
suggest them simply as possible
sources"
.The same as teachers or college
professors, eh?" asked Billy. They
often help"
Eyes, and former employers. Why.
there are innumerable indirect
sources of getting jobs. They don't
always supply immediate positions.
but they all help. / can never un-
derstand why a person looking for
a position should say, 4 don't know
where to start 1t seems 81 obvious
for a beginner, or for a person al
ready engaged in work, to turn for
letters of introduction to friends,
teachers, former employers and rel
atives. l repeat, Billy. that these
are only indirect sources of jobs.
Only your own efforts will help you
get the job with which friends or
relatives put you in OUCH. Never
theless, don't overlook these sources,
even IL you disdain them, as most
people do"
but the want ad, Miss Young,
that's what I wanted to know about
most. Do you think it's worth while
to answer want ads? I've heard some
experienced men say that the best
Jobs are never advertised in that
way" =.
"WeIl, they're wrong I don't
know any broader and more effec-
tive source" declared Ellen Young,
than want ads, IL you want to get
in touch with many possible posi-
tons at one time. It's true that
good positions are frequently filled
by recommendation. That is why l
advocated your seeking friends and
relatives, as well as answering adj
vertisements, in searching for a
position. In that way you automat-
ically take care of both sources"
But when you look at a news
paper there are so many want ads"
Billy scratched his head. Gosh,
this mornings paper had dozens. i
didn't know where to start"
you must learn to discriminate.
That's one of the first points," Ellen
Young told him. when you seek a
position through a want ad you are
entirely upon your W merits from
the start. Read all the ads system
atically: don't merely glance through
the columns and consider you've
done everything. Read carefully
and answer the advertisements i'm
mediately. Then clip gu the likely
ones. paste them on a piece of paper,
and put next to each one the date
on which the advertisement appear
ed"
Eyes. I believe In keeping want
ads even after you answer 'em. Then
If you get a reply you can see What
the ad called for"
That's true. And don't forget,
Billy, to answer them at once. Sit
down and, in n sitting II possible
reply to all the advertisements you
nave CllpDtu NOWp acodiiAL6, Va
course, that you write a good letter
in reply to want advertisements and
that YOU sit down each day to an
swer, say, a dozen want ads. within
a weeks time you should certainly
have a large number of applications
distributed"
"Well, how long would I be sup
posed to keep this up?"
until you get a job, Billy. Don't
get discouraged and stop for a day.
The very day you stop that paper
may contain a want ad of a position
which you might possibly be able to
get. Don't stop answering want ads
until you get your job. Try other
sources at the same time. II you like.
but don't overlook this very logical,
important source"
Talking one day with Norman
Barrow, the merchandise manager
of a medium-sized department store.
Ellen Young, without intending TO,
sold her services to this store.
Were balled up in our advertis-
ing plans. We don't seem to be get
ting the results we should from our
advertising, and I think the fault is
ours. We don't seem to be featur-
ing the right merchandise. There
are definitely understood days and
weeks to feature certain goods,
aren't there, Miss Young?".
Ellen Young emphatically assured
him there was.
And tomorrow she will give some
concrete suggestions about seasonal
advertising. IL you're interested In
stores from the inside or the outside,
read tomorrow's paper.
Let Miss Leigh answer your busl-
ness questions on buying, selling,