Perth Amboy evening news., 1922-04-06
THE cIrY,s OPPORTUNITY

I'D in Elizabeth they are advocating DONG some au'er-
Using for the city. One of the schemes is to place large
signs at the city line on every road entering Elizabeth Dear
ing the name of the city In large letters so that people pass
Aro through will know what place it is. II is also suggested
NAT electric signs be placed where they will be seen from
IA trains passing through the city.
II Is a excellent idea.
nut 40 make the advertising worth while the people
n6esine through must carry with them a favorable impress
Ion, mon seeing the city there must be a desire to know the
pA~me Of II and the city must be able TO stand up in contrast
WITH other cities.
49, Let's apply this advertising idea to Perth Amboy.
Suppose there was a large sign out at the end Of Amboy
aVenue informing the travellers approaching the city that
TITS Is Perth Amboy. Then for the next mile or so the
stronger experiences the worst road condition to be found
anywhere on the whole trip between Newark and the coast
resorts, what wifi be the effect on Perth Amboy OF such ad-
p~sising?
II passing trains carrying their hundreds Of thousands of
passengers to and from the coast resorts, informing the
public that this is Perth Amboy; what would be the impress
sion on these people when they see the kind or a station the
city has for the accommodation of its people?
Advertising a city is a fine thing, but there has got to
be something worth while TO advertise.
The new station proposition is mixed up in the grade
crossing matter. When plans for the elimination OF the
grade crossings are finally adopted they ought to provide for
a station that will be a credit to the city.
As far as Amboy avenue is concerned, the opportunity
offered ahe Board of Aldermen to join with the coun-
ty and state in putting that thoroughfare in good condition
all Jne way CO III City Ii
With the state paying for twenty-five feet of the width
of the pavement and with the city and county dividing the
cest. of the remaining twenty feet, leaving the city but ten
feet of pavement to pay for in addition to the curb, there IS
every reason from the city point OF vie" WI! oe "or
sluold be done.
The improvement of AmbOy avenue means more TO the
csty today than any other street improvement under con-
,nlplation. Not only is it desirable from an advertising
Standpoint. but it is desirable for the sake of the hundreds
- people living in neighboring towns who travel back and
forth in the buses doing business with Perth Amboy mer-
chants.
After all, this is a city street and the city is, in the end,
responsible. To be able to get it paved from curb to curb,
therefore, with the city paying for only ten feet of the width
OF the improvement is an opportunity that may not come
again very soon.
Besides, thers is the advantage of Strengthening the
road eliminating the long curve down to the railroad, plans
fog which ere already drawn in the city engineers Office.
This would make it possible to continue. to use the present
road while the new road is being built thereby doing away
with detours, the present road, as bad as it is, being better
than D great many detours that have been provided in the
pAsA
II such an arrangement can be made by the city,
Ne county and the state there ought to be no further hesita-
ron. The work ought to be under way within the next few
Nn14y and be completed long before the summer is over.