Imperial Valley press., 1922-06-15
Clement Drug
Store Is Pride
of fCounty Seal
"SeyUice" the WatchUord and all Departments Are
Maintained Upwn a High Standard. Clements Lunch
Has Become an Institution and is InUentiOn to
Take Care of the Peculiar imperial Valley Taste

W. j. Clements is not the "oldest infabant" here in
Ell Centro There many who have lived here longer,
but there is one who has scored conspicuous
success in the time that he has been here.
When Mr.. Clements first came to Ell Centre he work.
ed pharmacist in local drug store. Later he purch
ased half interest in the store at the of Sixth and
Main streets and then the other half and the sole
proprietor of what generally considered of the best
paying properties of this sort in the city, In other words
Mr. Clements has grown in his business and with his bus
The present splendid store the resort of hundreds
of people every day. is expression of his own ideas and
ideals 1t is growth-an unfoldment. There is worked
into its stock and equipment the Clements standard of
Service.
1t could be said, perhaps, that Service is the watch
word at this store Mr. Clements endeavors to furnish
the things that the people need in the that the people
want them. This is commercial instinct to be sure; he
does this because it pays to do it. and yet the service in
stnct is never entirely mercenary 1t has the ounda
ton the desire and impulse be helpful to fellow
1t pays because such purpose is real force 1t taps
the of things and yields abundance naturally
consequence-as effect to
The Clements Drug Store on the southeast corner of
Sixth and Main streets is one of Ell Centros show places
The equipment is modern and takes advantage of the lat
est methods for displaying goods in minimum of space
The plant condensed and yet the store able to take
care of a big business without confusion.
The noon-time merchants lunch is of the out
standing features of the store Here again ideal and
that ideal is the home standard People tire of restaur
stuff, but the Clements lunches have the homecooked
flavor and people patronze them year after year "A
feature the PASTRIES all home cooked and tasy and var
led day by day to be constant surprise. The
lunches are the Imperial Valley sort The summertime
appetite in this country is thing Of itself, different from
the Angeles the Chicago the New York appetite
Mr. Clements has made study of this particular human
phenomenon and knows all it's habits whims and caprces
and the Clements lunch has been worked out the
rect answer ,
"Bil' Clements has the rare quality of being able to
enter into the spirit of the times In wartime days ne
made all the difficult adjustments in his business which
the situation demanded and kept faith with everyone
with the government and with the people lie has done
the in meeting the prohibition situation The
eighteenth amendment has been recognized as law and
thing to be lived up to-not to be evaded The same
spirit enters into the handling of drugs In serving
demand there is recognition of responsibility and the
one is kept in step with the other
All of these factors have contributed to make the Gle
mens Drug Store institution and one in which the
people of Ell Centre have great pride as the pro-
prietor himself.