Arizona republican., 1922-03-11

qualities that cause the subsequent
period Of depression-not the value OF
the gold dollar or any quantity OF
statistics on the high cost of living.
1t is these immoral qualities that
create unfavorable public opinion
against the seller and inevitably re-
suits as we have seen IN a buyers
strike or its equivalent.
During the later part OF every
period of depression, thrift, industry,
efficiency and integrity arise and
they lay the foundation for prosperity
through confidence, again an express
sion of public opinion. Bank clear
ings. foreign trade, railroad tonnage,
are only the thermometer that reg
listers the temperature of public
opinion. Our attitude toward our
work, our employer, our employees,
our customers, our clients, or those
with whom we deal is the real factor
that creates good business and con-
dition our business Thermometer calls
prosperity.
The real cause Of depression we see
is not due to over production as SO
popularly supposed.
No great machine can continue 10
run indefinitely or for that matter
but a short time without the neces-
business is hospitality. The real
asset OF every successful bank is not
the securities in its vaults nor the
surplus in its treasury, but the hos
pitality personified by its officers
and employees. A bank Is merchan-
diser of service. But other businesses
are to a greater or less degree mer-
chandisers OF service as well. There
was a time not many years ago When
our public carriers and our utilltles
were operated on the theory or tine
public be damned" The wailing and
CRYING and gnashing OF teeth that has
followed the failure OF this business
method has struck no sympathetic
cord in the thinking human being.
1.-THE only opportunity for success
is the complete elimination of this
idea from the minds of the executives
which appears to be hopeless task
and can only be accomplished by.
regeneration of those executives VINO
still have within them the taint OF
the mast. Men are ruled by feelings
not figures. Railroad management
and their employees have mutually
fought each other and in combina-
tion fought the public. Our memories
regarding transportation consist
mainly of scant courtesy extended
by ticket agents, clerks, porters. con-
ductors and at almost all points OF
contact 1t will take years OF ex-
cellent service on the part of the rail-
road to eliminate adverse public opln-
ion created through a lack of hospi-
tality. Almost the entire motive
power by our railroad systems has
been consumed in friction through
the lack of this lubricant. What
saw about banks and railroads ap-
niles. lust as much, to any other
business that sends its envoys to the
councils of Rotary. ] pick them out
solelv because contact with them is
universal. 1t is for these reasons
that I say TO you men that we are
in need OF better business methods.
II is time that we cast off the blind
ers. They have narrowed our vision
to our own trade or profession. Yes,
you will be blinded at first by the
great light that will sweep over you
but after your eyes become adJusted
to this new condition you Will glory
in the fact that you are seeing things
now that never before entered your
consciousness. Rotarians are not
the Sons of Martha SO cluttered with
details that they must needs miss all
the big vitilizinS influences OF life.
"a business man not long ago re-
marked that too many Esaus had sold
their birthrights to Jacobs. tell
you Rotarians there are too many
Jacobs willing to buy birthrights.
Rotary's big problem from now on
is the elimination of both these in
dividuals from human society
through education in better business
methods"
Better business methods In the
use OF credit" was the subject of q
talk to the Rotarians by William II.
Thomson, vice president OF the Phoe-
nix National bank. Mr.. Thomson re-
viewed the banking system OF the
United States. showing how the in
dividual banks cared for the busi-
ness in their respective communities
and In turn the credits OF these banks
was handled by the federal reserve
banks to the aid OF each bank in the
district.
Mr.. Thomson called attention to the
fact that it is the dutv OF bank TO
so conduct its business that it will
serve the entire community and that
no business man should expect
bank TO extend him credit that does