davidaulloa/AmericanStories huggingface dataset:
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
MYSTERY ADVERTISING
PUTS OVER CAMPAIGNS
Hillsboro's Unusual Publicity
Scores When Big Keys Are
Attached to Doors.

Mystery advertising recently put
over the biggest anniversary sale
IN the history or the Schucmlcr Mcr-
cantiio Company. Of Iiillsboro. Kan.
which was founded thirty-iivc years
ago. bringing daily crowds of from
1000 to $500 persons. completely sell
ing out some lines and moving an
immense amount OF stock u, q rcla-
lively low overhead
The first move in tho sale cam
paign was a full-paSe advertisement
IN the local paper Tho space was
OCCUPIED by cut showing huge
hand inserting a key in Yalc lock.
The caption did not contain the name
OF the store. II read:
The Mysterious Key.
The Picture Tells tho story"
This copy was repeated the next
week. stiil without any explanation.
iiillsboro folks began TO wonder
what IL was al about and began
talking about tho key. Then the ;nird
week came the same advertisement
with this copy At the bottom.
The Mysterious key
Watch Your Doorknob"
Attached Ia the do"rkuobs of ever,
house in ITillsboro the next morning
were big pastcboard keys. six inches
long aud TWO aud on"-halr Inches
wide. They bore no inscription l.,
town was aroused.
Then came the explanation. t.vcri
person In IiillSEoro and within :.
radius OF fifteen or twenty miles. re-
rcivcd ono or the big cardboard kcyp
through tho mails on ono side was
the address and on the other this
message.
~Thc Mysterious KoS -SchacffI"r
Mercantile Company. liIllshoro, Kan.
requests your presence at it's thirty
NTH anniversary celebration the
week Of May 10 -, our big cir
cu!a' tells the story
With the key was a large hand
hin which recitcd the plans for tho
celebration. gave details nf the pro-
gram and entertainments arranged
and quoted special prices on nearly
every lin" Of mcIchand!sc handled
by the firm
Tie day tho sale opened pastchoard
keys were again hung a, the doors
OF every house In town. On ono sid.
was printed: "Schacmlcrs thirty-ifth
anniversary sale opens today. Come
The greatest values in tho history Of
iiillsboro." ON tho other Side were
the words: This key opcns tho
greatest anniversary sale you've ever
attended"
The keys did ,hc trick. Although
liillsboro Is only a small town. in :,
strictly rural community. ~ no DAY
during tho sale wcr" there less than
1000 persons in Attendance. oft.,,
i.1o0. ana on OF" day 5000 presents
were given away to children
Free lunches were Supplied the Gus
toners on Monday aud Tuesday.
served cafeteria style in tn. base
mon, IN" stor" between II and .
J.. NJ. Souvenirs. consisting Of
clothes brushes. with tho name Of
he store printed on tho back were
gwen away one day. THIS was a
special advertising stunt
The big day Was when tho birth
day party was held. The oldest Gus
toner Of tho store cut ;ho huge cake
that mad h"cn baked and IL was
passed out among those present. Sew
"ral short talks were made. ono by
salesman for wholesale house
from which Schaunlcrs long have
nou.ht goods.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
JEWELER FINDS 4 WAY )
TO FILL DULL SUMMER
His Advertisements Bring
Business of Class Leaving
City for Vacations.

In one of it's recent advertise me ~ =
Charles Mayer 4 Co.'S store. in lf1N
dtanapoliz made this suggestion for
the 'summcr storage OF valuable
jewels one way ~ lnsuring SAFE
summer Storage FOR Your Jcwelry."
BEFORE you 20 away for tho aun
mcr look over the family jewelry
II there is anything out OF style.
or broken. OF worn, or ugly. this Ia
IN especially good time to brinx
1t 20 our experts While YOU AZ.
pleasantly summcrinC at lakeside
srashorc or mountains We viii b.
giving TO your jewciry that aruy-
iIeAiIy correct rcnodeiinG and moi,
orniz!nr which adds go greatly both
10 its life and value The reborn
jewels Cor so they will auDcarl
Will hc held in our eafcty vaults
You ne"d not calf or pay FOR tn.
remounthg until your return ,oi
town
The plan, +, {. said. has worked
out very satisfactorily. Many pa.
irons OF tho store have taken ad.,
vantage OF this opportunity 10 have'
Jcwciry modcrni2cd and saf.,y,
stored away, without paving an al
ditloual premium for the service
Almost every family possesses
ono or more pieces OF jew.l-y iuI
am umfashionabl~ setting II has
lonS h"cu tho intention Of some
member OF the household to hav,,
tn" Jewel RENOVATED. or otherwis.
Inotcrnizcd explains 4 member o'I
the store personnel In our ad.
Wr'i7"mcn, SO simply took advan-
t*Ge of what Nigh, he termed tn
psychological moment"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
LOHMAN, MYERS,--GREEN
SECURED AS SPEAKERS.
State Retail Body Will Hear Clcvclandcr Advertising
Manager of Morris Co.. and New York
Crocers Secretary.

Grorcrs trom every section Of Viz
gina viii gather In Richmond sep
t"Th"r II and J. for tho annual state
Retail Grcccrs' Convention. y num-
Ger .! out-of-Stato speakers will ee
~ the program. NUrphys Hotel has
been selected as headquarters and
"l' sessions will hc held thor.
John \. Green. OF cleveland. O~is.
VII oc one Of The speakers Mr.
Green Is retired grocer. now inter-
cs'ed in The Wholesale sugar bust
mass and much Interested in ma
;"nal affairs pertaining 20 the gro
CRY business lie will speak on
"Co-OpcratIre Advertising
narles Myers. OF Morris X Co the
packers. will b. another speaker. MIR.
Myers topic mas not been announced.
itcn'v Lehman. ~ brooklyn. y Y.
secretary OF chc BROOKLYN Retail
Grocers' Association, VIII be the third
speaker. Others may ba added 10 tho
program Every state wholesale or
EaniSlticn mas been invited to send
representative 10 address the con-
vsnrlor
THE first session will he MONDAY.
Septemher =. At n \. NJ. at which
Sim. TIC reports OF the president and
secretary. Il. T. Andrews, of Ports
mouth. and W. p. McBain. Of Norfolk
NIL - made and Lle appointment q
committees Will take place. other
o"c"is OF tho association are: T. w
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27

Grecntrcc. OF Grcentree's: Horace
Cans. OF the Cans -Rady Co.: r. T.
Underwood, or Miller & Rhoads;
Ralph Rothschild, OF Burk &: Co
III. \. ellis. of Gills & Atkins. and
number Of others. The virEinsi
delegation has principally chosen
tho McAlpin. although some OF the
party viii stay AT the Waldorf or
tho Martinique.
The greatest quantity OF good
which has been assembled by tho
wholesalers for the Inspection %
the retailers for years viii be rep
resented at tho fair. where buyers
from every state IN tho Union Will
hc present for tho purpose OF look
ing over the offerings of the manu-
iacturcrs for tho spring
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
SIXTY VIRGINIANS co
TO MERCHANDISE, FAIR
Number of Local Merchants Will Attend Sessions of Ma
tional Clothiers, in New York City, Scp,cm-
Der | to Is, Kirk Announces ;

Virginia Will send sixty mrr-
chants to the great merchandise
thir and annual convention Of the
.Nauonal Association OF Retail
'iothiers. 10 he held lin Madison
square Gardens New York CITY.
september II TO -. Almost every
store OF consequence in the city Will
be represented at the convention
aud fair.
Among those who have signincd
thclr intentions of making a visit
10 the fair arc 6. Il. Norman of
t" the fair arcETAOI ETAO ETA.
g. III. Berry ~ Co: W. Fleet Kirk.
OF kirk Parrish Co: w. G. Quarlcs.
of Woodan & Quarlcs: Horace
Wright. OF II. S. Wright. Raphael
Levy. OF Jacobs Il Levy. Gilber,
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
COX SAYS WORLDS
FATE IN HANDS OF L. S.
IRN Assooiatcd rrossI

LONDON. Aug. 26.--Jamcs NJ Cox.
Former Democratic candidate for
president. was tho cues, Of Prime
Minister Lloyd George a, breakfast
today
Rctorc going to tho Frontiers resi-
d"nc" Mr.. cox gave out a statement
10 tho American aud British press
dealing win tho economic Might Of
Europe and quoting the German
Chancellor I>r. Wirth as saying:
Unless the United States Interests
herself in European affairs within q
'o~y shor, time. all in Germany is
lost and all in Central Europe a.
we'll"
NJ I"x's statement concludes with
tho assertion that the fate of the
world is In the hands Of America and
urges QUICK action by the United
states +" bring a.hou, tho rchabilita
;lOn OF Europe
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27

Paris Police Admin l,rrnr

PARIS. Aug. @6.-The arrest OF a
supposed suspect in the plot 10 as
SaSsinatc Premier loincare turned
out 10 ne mistake on The part Of
inc police The man arrested was
'h"HGht by the police TO answer the
description OF the agent Of the no.
'orious German ''corsul" that has
carried on It system Of terror In
N"StratiOn soon established how.
-yrr. that the man Vas q rcspcc,a
"." French citizen and he was
rr"mrtlv released.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
GRQCERs AND DRUGGISTS
LOCK HORNS OVER BILL
Kansas Pharmacists Try Keep
Groccrs From Handling
Toilet Articles.

WICHITA. KANS.. Aug. 2S.-De-
rartmcnt stores which ar. being on
roscd etronply hy tho Kansas Retail
Druggists Association FOR the han
ding % toilet articles have succeed.
cd in cnlisiinE tho support OF ali
Sr"cors OF tho state TO prevent drug
rists from getting bill through
the next Legislature forblddins the
sale q: toilet articles and patent
medicines by retail merchants other
than licensed pharmacists.
Tho Grocers declare that they viii
go with the department. store IN
tcrcsts 70 the Log stature 10 prevent,
Tn" passage or the druggists bill
The nigh; against druggists ia he
ing led by trade paper In Topeka.
The drug store owners arc. however.
exceptionally we'll organized. their
organization having been quietly
perfected last year under tho dircc-
ton of J. VIII Kelley, secretary Of
tho Kansas Pharmaceutical Nssocit-
tton. Virtually every druggist In tho
state f. member OF TINS body. Ipon
which fact the association bases its
hopes Ia put through the Legislative
IioSrdm.
Department stores which feature q
fun line Of toilet articles at price.
strongly competitive with drug stores
as scvvic" IN department store
trade have been working on the on.
position Organization FOR some time.
hut apparently do not have their
forces lined up Is we'll rs do tho
druggists Tho recruiting % their
forces by getting tho grocNrs to take
sides Is perhaps their largest gain
recently.
Groccrs now arc launching a move
ment TO secure tho passage Of bill
preventing drug stores from remain
Ing open on SUNDAY
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
TELEPHONE BOOK HELPS
MAIL DELIVERY SERVICE
Blank Forms Filled Out Show
Disposal Of Every
Package.

'"'i "'''n'n'S VINO nave hecn
having difficulties with local deliy-
oilcs hv parcel most, will no ir,aros,
od g., -,
N,''' ''''''e OF merchants o.
I'cs MONIES. Iowa. Since January Il,
la2l the Harris -Tmerv Company do,
p.r,mon, store AVID ,,,h
,.
I., nave pcch
.,. o"ih OF thcIr "e!!N"flrS
o!lSc' ont "i
s,,'. q. "5".s L""n 'V,ooo packages
,..ru uur'ne W. INC nercsniaSe
Mo,,as 'r",.t va ~ INA. mat 'Is
.,n,d" '", ,n "to now 'horonshiy
Nv" advantages oil 'h'S
-. MI,
"ne'E man WAGON dr'N"r alta ch"d
'"t ;" 'oS' '''u'" mas neen tur-
u" Nv" ''''Pn"h" directory
, ~" w. t"N's WIN nun on ms
ray, p''h instructed
= ., TO- go '"'I' whenever q
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
CONFIDENTOF FUTURE.
INCREASES statesmen
L. 3 Strauss. NircPrcsident of Heshman. Morris 4 Co..
Finds Rock Bottom and Larger Sales Force Re-
porting Orders Coming Freely.

Prices have reached rock bottom
ana We are iookin: forward 10 "A
good tall and winter business l..
:. strauss, vice president OF the
freshman. Morris & Co. local
wholesale shoe dealers. said last
night in discussing prospects for
the coming six months. Incidcn-
tally the company has dcmoustr
IT'S confidence in the future with
substantial increase in its sales
force. and reports business every
where iustifyins this confidence.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27

Crop conditions look excellent and
evidently indicate lrst.class Yields
this fan. which will mean greater
quantities of money in circulation
and better times for all. the com
pany finds in it's summary of the
present conditions. Things are i'm
proving every day and orders are
coming freely from statesmen on the
road. Mr.. Strauss authorized the
statement that his concern is doing
more business than during the last
two years.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27

Homer Wilson. ropu'ar salesman
with tn" III moi Pollari X Rarby. has
been bidding his friends at that good
by He leaves the firm on the first
Of tn" utrth TO become full
ncdgcd partner IN III. new firm Of
schmidt. Wilson n Richardson
L. W Brooks. chairman Of the
membership committee OF Post "A.
Travellers Protective Association. is
lining Up his forces Cor the annual
i"ll membership campaign o fthc or
Eani@ation. which is 10 he PAT through
this year on new and original lines.
y number Of Prices EaYc been Of
tered and plans made 10 push the
campaign with vigor. Prizes offered
are, for two accepted applicat ions.
coat chain: tire" to five applications,
SloV: hve TO ten accepted applica-
tons. $50. ton To fifteen accepted APP
plications, 50; fifteen to twenty ac-
ceptcd applications $40: twenty five
o. more accepted applications, $l9.-
90. The largest number Of app!ica-
tons accepted Will get the writer of
them the grand prize. which is a
r"und-triD Ia Newport News
w. ". 'Rilh Roy has Just returned
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
rnrnora,inn,, ro,,cr. rnlarr.a

The International Finance Corpo.
'a''on, 81 Alexandria. has been grant.
- an amendment 10 its charter, en-
lsrcinc n" purposes OF the orgafi-
cation. rho officers ar" We're Brown.
V're-1rcs idcnt. and ) Il. Glider. soc
rFtarv
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
WITH THE TRADE
PERSONAL, but Not Confidential

w. G. Crozier. now buyer and man
aEer OF the Richmond Clothicrs. Inc.
which vi ! open for business III ,hc
near future on Broad Street. writes
that he has just selected one or
the snappicst lines of suits and over
coats 10 be found in New York so
tell your friends" he adds MIR.
Crosi"r returns from New Yoiil in a
few DAYS
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
Notice to OUR Patrons

Next Friday Is September 1s Estate Men who are
responsible for this terrible day Mrs Jones out
lof MIS- Brown to in. In the
Men has to have Mrs Browns New Furniture put that
same day.
But there are many others beside Mrs have placed
orders with S4DNOR & HUNDLEY. In fact we have sew
e carloads to deliver and ask good patrons
TO notify us at once what day they will require delivery so
we can arrange to suit their Furniture sold
py 81 DSok HONDLEY has to be handled carefully and
delivered promptly, and it takes time
ny tne way another carload of the "Duron Walnut Bedroom
Suites has been wired .
Say TRENDS we not alarmsts not scare anv
one out the information getting true prices will
De hgher on some lines of Furniture very shortly Ask Mr.
5lnswanger how much glass has advanced
Well folks, cot stirred up little by The Times Disnatch
Better Homes demonstration. Now that you have found
yourselves hod on to the spirit of Better Homes until YOU
nave put the right things into your home and believe
me- they are right here at sYDNOR & HUNDIEY's
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27
MunrcIpnI Hotel ptnprcd.

DUNN, y. C. Aug .s-ThiS CIV
viii have municipally owned hctcl
within Two years. II will be finanCNL
by 100000 in bonds on the city, ma
curing in twenty years
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27

from trir through the South and
reports business good MIR. ROY is
the icadinE salesman of the firm of
Mckisson and Robins. OF New York
city.
John 9. Goode. secretary Of the
United Commercial Travellers Assoc
ciation. was very stiff two or three
days last week, following the ball
game given as u feature Of tn. meet
ing OF tho business Mems Associa-
,l"n Of Church Hin and Fulton. at the
Narins Farm
The board of directors Of post 4.
n. p. A.. held a meeting las, night
and discussed moving plans Many
members Of the board are OUT OF the
city ON Vacations so nttI. was ac-
complished !, WAS declared.
w \. Powell secretary Of the
Virginia Wholesale Grocers Associa
ton. is in New York city on bust
ness.
II. l. Harwood SECRETARY of the
Virginia Travellers Protective Assoc
cation, has just returned from a pro
tracted trip throughout the state. lie
visited posts a Norfoluk Roanoke.
Lynchburc and Danvillc. and rcpor.d
all quiet on his return.
The Virginia TTravelers rro,ec.
THE Association and rost \. tho local
branch. will move Headquarters 10
Murphy's Hotel annex before SEN
tcmber l6 The organization decided
I" move several weeks ago hut THAR
decision has Just been mad, nulIi.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27

from trir through the South and
reports business good Mr.. Roy is
the ioadinE salesman of the firm of
Mckisson and Robins. Of New York
CITY
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27

The board az directors Of Post 4.
I. +. ~. held a meeting last night
and discussed moving plans. Many
members Of the board are out OF the
city on Vacations so NTH. was ac-
complished il WAS declared
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27

W II CRnn ROY has Just returned
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-27

w y. Powell, secretary Of the
virginia Wholesale Grocers' Associa-
tion. is in New York city on bust
ness
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-01-06
A MUTUAL PROTECTION
Teachers Combine to Insure AGAINST
Misfortune Interfering With
Thci- Vacation


PONCA CITY, Jan. 5.--A unique
organization. claimed TO he the only
one of the kind on record. has been
perfected by the school teachers Of
the Ponca City public schools and
has for its purpose ito alleviate In
some measure. M least, the financial
losses incurred bv its members in
cases of personal Illness or accident,
while engaged in the teaching pro-
fession." " il known az the Teach
ers Mutual Protective association.
The charter members are the
teachers employed In the senior and
Junior high schools but all teach ers
and persons employed by the local
board Of education are eligible to
membership. This II not necessar-
lily forfeited. II the teacher shall be
employed as such later In some
other place. 80 long as the required
dues Of so cents n month are paid.
This amount is deducted, at the re-
uuest of the teacher members. from
their monthly salary checHs and the
fund Is held by the board of educa-
tion, whose auditor shall pass on
hills presented against this fund.
There Is no appeal from the audi
tors decision.
All teachers employed in Ponca
City are on an annual or 12-months'
salary. the minimum salary here be-
Ing 800 per month. with all teach
ers Joining the ASSOCIATION. and this
Is anticipated. the protective fund
will Increase at the rate of $40 TO
S35 per month at the present time.
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-01-06
MARRY IN HASTE,
BACK TO MOTHER
Repented of Her Contract
But Ashamed to Come
Back Home

ENID, Jan. b.--Pansy Cochran. a
16-year- old girl. who decided after
very short courtship TO elopc with
j. T.. Hughes, an Oklahoma City
electrician. met with several diff
culties. In the first place. they
were discovered by one of Enid
police at the station and were taken
back To tho girls mother. Mrs. S. NJ.
Cochran OF esq East oklahoma ave-
nue.. Here after some argument,
the mothers consent was won for
an immediate marriage.
Then the couple started to Okla
homa City. Then she disappeared
and the police OF many cities aided
in the search for her. chief among
those who searched was the husband
and n friend OF his. to whom he
had entrusted his wife when he had
to leave her 10 return to Enid on
business. The mother was nearly
frantic.
Tho young man who was TO escort
her back To the home Of Hughes =
parents told. IL Is alleged, that she
was handed a card by man while
at the station after seeing her hus-
band off, but the girl. who MAS
found at Hig Springs. Texas, tells a
different story. Her mother says.
she didn't run Off with any other
man. She found that his parents
were not good to her and didn't APP
prove OF the marriage and, child
like. she didn't want to come home.
so she started and her money lasted
only "A little way past Fort Worth, "
The girl s'hOme with her mother
at present,
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-01-06
PREACHING CONSOLIDATION
Campaigning Washington County In
Favor OF Modern Plan.
special to The World;

special to The world.
BARTLESVILLE Jan. 5.--in an
effort to effect the consolidation OF
a number of rural schools of wash
ington county by creating sentiment
IN favor of this plan. f.. A. Du&e;
state rural school supervisor will
visit a number Of the school dis
tricts in the southern part of the
county next week. accompanied by
Miss Mary Richards, county super
intendent Mr.. DUKE Will deliver
- number of illustrated lectures TO
the patrons of the schools In that
section showing them the advan-
tages to be acquired by abandoning
the smaller schools and consolidat-
ing In towns where the children
may have the advantage of a four
year high school course.
In the last three years six schools
have been Consolidated In accord
ance with this plan and the pat
rons have expressed themselves as
being well pleased with the result.
1t is planned to consolidate the OAK
Grove school district with the Vera
district and abandon the Oak Grove,
Vera, Union View and Riverside
schools. At the present time WASH
ion has four consolidated schools at
uxpan, Ramona, Ochelata and Anti
20
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-01-06
MAY BUILD MORE RAILWAYS
Santa Ec Docs Not Intend tn Re Left
Ilchiud In Oh Extension.

special to Tho world.
FAIRFAX, Jan. ) Santa l'o Of
ficials visiting I'm the Osagn country
this week stated fnlt th'v woJld ,N-
tend their lines directly into tn"
field should they feet 1t necessary 10
do no. They are not ut all alarmed
over the fact that a 100000 road
Is being extended into the iiclds
from Foraker. but 60 protect their
own interests they viii rush their
work aud complete extensions IN
very short notice.
Since It was the Sant Fe that
was such hig factor In tuilding ny
this part Of the Usage, ,hcy do rot
feel that any other company snould
take their business away fro them.
1T Is reported that a survey over a
proposed route Is already being
made aud that the necessary mate
rials are lying In walt At Arkansas
City, so that everything could he
rushed In double quick time.
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-01-06
State Briefs


DURANT--One OF the most dis
astrous fires. that has visited Bryan
county in some time occurred Tues
day night at Albany. is miles south
OF here, whom the dry goods store o.
y. l.. Cain was totally destroyed.
The building and stock of goods
were valued at sis,o00 with insur-
ance OF about one-half. The origin
OF the fire is unknown, but II is
thought TO have been defective