Imperial Valley press., 1922-07-19
THE COST OF ADVERTISING

In the laymans mind the factorssw which contribute to
Without an understanding the furnishing
the service and of the cost of duplicating that service by
for advertising might be out of proportion AS
matter of fact advertising is the cheapest pub
and the approach which the newspaper has paper re-
Gently delivered before the advertising clubs Of Mil
waukee contains information which is of interest to every
one who has occasion to advertising space
Often hear "why is advertising expensive why is it
this paper It seems large to the beginner in Advertising
but when figure it out 1t is very inexpensive For in
one through your favore newspaper than 6
of cent The itself the carrier boy over
lc to deliver you page the home goes the home
welcome guestin fact, the in the home
pays from &c to &c copy to have advertisement come
the newspaper the value the price that into
home Think of the thousands of dollars that paid
special WRITER'S reporters artists illustrators give
the readers of the the best reading mat
ter that be obtained and put together in less than days
time Think of the confidence that created in the minds
the readers of newspapers the publishers themselves
because general rule they stand for all that good in
their community. They mouders of public opinion
that is why the the home used to look
ing to their avorite newspaper for advice and for guild
ance. When advertisement appears in the news
paper only has the confidence created by the firm
who trademarks its product and signs its advertisement
but the people who read the know that adver
ement carried that newspaper that be back
ed fully guaranteed by the publisher White alone
would cost than 6 of cent if had to buy it. and
the printing of it. the writing of it, and if put 1c stamp
it to MALL the would cost two or three times as
page advertisement in the daily newspaper. Do you
wonder that newspaper advertising we'll at so
small comparative cost?
Advertising newspapers by far the most economi
cal way advertiser to sell goods and create good
will and help statesmen the road the wholesaler and
the retailer all of the factors have confidence in
advertising it is possible for manufacturers to spend
S1OOOO $4,000, 100000 and often S1,OOOOOO in
newspapers with the full knowledge that that S1OOOOOO
will enough business that the advertising
but of the most economical ways to
increase sales and to help statesmen.
The expert who has been quoted declares that adver
sng has had during the past eighteen months
and stood the test WE'LL During the war when every
manufacturer oversold there need for either
statesmen advertising but the manufacturer kept them on
the nevertheless Two ago people quit buy
ing Overnight business changed from manufacturers
market to buyers market People had to be sold again.
Wise manufacturers began to get busy With their adver-
tsng saesmendecded they must have the best ad-
vetsng men, the best advertising agency and the best
sales and the best statesmen money could secure
in order to their goods Many of them started to spend
more money in advertising Newspaper and agency men
advised their clients now the time to advertise Those
who took advice today and have been IN better
condition and in the results from their advertising
than those did take that advice Advertising today
is creating the demand for products nationally and locally
It doing bring business back to normal than any
other influence The power of newspaper advertising was
never better demonstrated than in the past eighteen
months People are buying. The farmers are now
buying Prosperity is just getting we'll under way and II
can confidently predicted that the greatest results from
advertising are yet To that end advertising pro-
grams should be consistent and persistent