Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1922-03-05
REDUCTIONS MADE
IN THE OVERLAND AND
WiLLYS-KNIGHT CARS

A deep reduction in prices OF
Overland and Willys-knight cars,
was announced today by officials
of the WHY'S overland company
The new prices are effective imme-
diately.
The new price Of the powerful,
easy-riding Overland touring car
which by sheer merit of economy,
dominant place in the light car
field, is $3.50. One year ago, this
car sold for $1,035.
This is an additional reduction
since the reduction of AZ per cent
recorded from September. 1920, to
September, 1921, a total reduction
cf AZ per cent in q year and a half,
the most radical reduction in mo-
tor car prices in the history of tho
automobile industry.
In 1916, the overland sold for
$6l5, price that was thought
could never be bettered. Today ii
is Sis lower. The Willys-Knight
touring car is now listed at $l,375,
a further reduction of $3.50 since
the startling reduction Of "a per
cent, made last September, a total
reduction of 40 per cent in a year
and a half.
These new prices were made pos
sible by remarkable economics in
manufacturing methods, the con-
sumption of high-priced material
inventories, the practical total elm
nation of obligations for high
priced materials, the operation of
a new, more progressive and more
economical marketing plan, and
lastly, the Hearty cooperation in
the plan to build more cars per-
man each day, by every employo
in the four plants the company
operates.
These new prices place Overland
and Willys-Knight cars in the front
price rank in their classes. For
the Tast year and half, the rec
ords of these cars have proved their
economy, quality, performance anG
comfort.
The new prices and those of
September, 1920, follow:
Overland chassis, $3.50, formerly
1855; touring, $3.50, formerly ST. OBS;
roadster, $3.50, formerly $1,035;
coupe, $3.50, formerly $1,525; sedan,
$685., formerly $1,675.
Willys-Knight roadster, $3.50,
formerly $4,000; touring, s1,375,
formerly $4,000; coupe. $1,S75, for
merly $2,950; sedan, $2,095, former
ly $1,000; chassis, S1,100. ALI
prices are f. o. B. Toledo.
The powerful, easy-riding over
land offers many advantages; econ
omy of operation; triplex springs
insuring easy riding; three speed
and reverse selective transmission
Of heat-treated nickel-alloy steel
gears; Thinker bearings; all-steel
body; baked-enamel finish; spring
base of 100 inches as against
wheel-base of 100 inches; "a foot
turning radius; q brake horse
power motot; electric starter, lights
and horn, etc.
The Willys-Knight car, built of
the highest grade materials, stands
apart from the great majority of
cars, chiefly because it is motored
by the WHY'S knight sleeve-valve
engine. This engine has given to
the Willys-Knight car the slogan,
Its Motor Improves With Use"
1t is because of the sleeve-valves
Of the Knight type motor that the
automobile world in general con-
cedes these seven advantages to
this Willys-Knight motor:
First, It improves with use; sec
ond, 1t requires no adjustments;
third, it is more powerful; fourth,
1t is more flexible; fifth, it is silenL
In operation and remains so; sixth,
it is simple, being free from com"
plicated parts; seventh, it is eco
nomical.