davidaulloa/AmericanStories huggingface dataset:
New-York tribune., 1922-02-09

to know our working vocabulary is life
time study. will give one OF two examples
of sentences in which the words themselves
are we'll chosen and add much to the effect
sought by the writer.
In Isaiah we read: He is despiscd and
rejected of men; a man Of sorrows, and
acquainted with grief; and VIC hid as it
were our faces from him" There is not a
word in this sentence that is not simple
and clear as dew; yet the effect is most
powerful Consider the thought; strip it
of the simple splendor of the King James
version; reduce it to distractions. Then
rewrite it in other terms, and you will have
lesson in the choice of words that will
last for lifetime.
Again, in what words should we express
tho idea which the writer Of Ecclesiastcs
puts thus: CAS- the cracking Of thorns
under pot, so is the laughter Of the fool?
Or how should we have phrascd that SIM
plcst Of all invitations: "Comc unto Me,
all yc that labor and are heavy laden, and
will give you rcst"1
If there arc rules by which we may gain
mastery over the choice Of words, 60 not
know them. We may, Of course, say that
short words are usually better than long
ones, Saxon more feeling than Latin, pic
ture-words more vivid than blank abstrac-
tions. Such precepts arc good, but they
arc only primary.
The best two roads to good dction arc,
first, | suspect, the friendly comradeship
Of examples such as those just cited, and
second, the habit Of thinking carefully
what one has to say.
This brings back truth referred to BE-
fore; namely, that every slovenly sentence
Of which we are guilty leaves our minds
just SO much more slovenly.
When We usc words and sentences We
are practicing se!f-cxpreas;on, but this self
expression is different from any other. The
painter, the sculptor, the inventor, are all,
in their chosen work, expressing them
selves, but tleir medium is not words.
Therein lies stupendous difference. For
words and speech, either spoken or sup
pressed, arc the mechanism Of thought.
You cannot think of The things "foot," or
s'housc," or 'rsaTl without thinking oE
1he words "foot,' house." OF "rran." ;"
While q rather foolish person raay know
great many words, it remains truc that
il is impossible for man to know greas
many facts without knowing a grcat many
words.
Words thus being the symbols or couis-
ters Of things and concepts, il follows that
needless use Of them results in blurred
thinking. But, conversely, il you will stub
bornly form the habit Of clear thinking, you
will find, Iittlr by little, that the right word
will more and more often be waiting at tho
tip Of your tongue cy 81 she poillt Of yous
pen juse when you want TO use it. Quail
ties Of style arc qualities Of thought,
whether expressed in that simple but
crashing retort, "The fault, dear Brutus
New-York tribune., 1922-02-09

ment consist merely Of the bare statement
of tho attributes and merits Of an article,
there are blunders possible in the choice of
words and in the ordering of the ideas.
You must scrutlnize every sentence,
every word, every arrangement Of words,
and every ordering of thoughts in every
thing you write. 1t is only by such eternal
vigilance that you can rise superior to the
danger lurking in the fact that when writ
ing you arc using the same words which in
ordinary conversation roll off your tongue
almost without choice or discrimination.
While the writer Of advertisements
should be acquainted with all the depart
mcnts Of rhetoric, yet there are two or
three conditions governing our work that
specialize it:
First, VIC arc writing to readers who are
not interested.
Second, we have strong competition for
the attention Of those readers.
Third, VIC arc in the work Of persuasion.
Now, the publication in which our ad-
vcrtisement appears was bought by its
readers for a purpose. That purpose was
not to read our advertisement. That pur~
pose was to read something very different,
and if our advertisement is to get read
ing, it must have certain catch-as-catch-
can qualities.
1t seems to me that merit Number One
in good advertisement is Center Of In
terc5t, focus, a spot to which the eye goes
and must 60 without question.
If this center of interest were only for
the eye, it would have no place in this dis
cussion, which has to do with writing, but
the mind must 80 with the eye. The center
Of interest must be not only visual focus.
but also mental focuo.
Also, it must be so placed that it carries
ehc mind and the eye into the reading mat
ter. The headline separated from the text,
or the center Of interest at the bottom OF
the page, can hardly be logical arrange
mcnt.
My belief is that in most cases the right
heading, properly exploited, is the best
sort of center Of interest.
The center Of interest has nothing GO do,
of course, with style of writing as such, but
it has everything to do with gaining the
attention. and with getting the reader
started in our text. But more than this,
it will have an efecs on Our attitude oS
mind in writing that will tend to make ouT
advertisements, even in their style, more
clear and logical. If at the very outset, in
our original conception Of the advertise
ment, we begin with and through this CEN
ter of interest, we have at least definite
starting point. A definite starting point 80
\ great merit in an advertisement, and one
that great many advertisements lack.
Now let US consider the style veecesai-
tated by the conditions under which ad-
vertisements must do their work. Certain
qualities of the styles of dramatic writers.
New-York tribune., 1922-02-09
Notes on the Writing Of cAdvertisem'ents

Is not In our stars, but In ourselves, that
we arc undcrlings or in Browning's
compact dictum that a mans reach
should exceed his grasp, or what's heaven
for?"
| have referred to the clearncss Of the
drama and the dicton Of poetry. The
third mode of composition that we must
try to understand and apply in the writing
Of advertisements is that of the orator
From that early period of history when
grunts and gestures had finally evolved
into system that deserved the name OF
language, A has always been trying to
make B think as he, A, wants to think
That is the very heart Of our cndeavor as
makers Of advertisements, just as it is the
heart Of the endeavor of the orator. His
art and ours is only in part logical argu-
ment, but it is wholly the art Of persuasion,
Of touching the springs Of human action.
Because l have said that our writing
calls for certain Of the qualities of drama,
poetry, and oratory, please do not under
stand me as advising that Armco should
be presented as the eternal triangle, or
that saws be sung in sonnet, or that bis
cults be treated In the manner Of Daniel
Webster
From the drama we ohould learn lucidity,
from poetry fresh, vivid diction; from ora
tcrv the charm and force that make for
persuasivcness.
have two practical suggestions:
First, read all you can - let some Of it
be drama, some poetry, some oratory -
but read all in light Of the question, "Ex-
actly what is meant - and how skilfully
is it exrressedi'
Second, have all copy syped and read
aloud to you by someone that is not familiar
with the copy you offer. Tone, tempo, ana
facial expression will offer unconscious bue
correct criticism.
To sum up: From the very beginning Of
your conception Of the advertisement, mako
a center of interest, either Of words OF pic
ture, to which the glinpser's eye muse OF
necessity 60.
Make your meaning unmistakably cleaT
even TO hasty reading.
Study words as painter studies colors,
oy as trout-hsher studies his flies.
Study the art Of persuasion. III is ex-
en1plihed under your nose every day in
epeech as we'll as in print)
Read and keep on reading. That is
merely associat'ng with the good workmell
in the word business. You cannot hope to
keep on giving ou1 unless you are con-
otantly taking in - adding 20 your store
Of fact, Of expression, Of alluson, Of all the
raw material from which the ability to
produce good writing is built up.
Write on bended knees - studying every
word and sentence.
Lastly, remember ehae easy writing
snakes hard reading.
Reprinted from Batt<m'5 W<dg<, Volum'
Xxx, No. 10.
New-York tribune., 1922-02-09

Write on bendcd Understanding
every word and sentence. Remen,-
Der that easy zcriting makes hard
reading.
NNE Of the reasons why writing is a
~ most difficult art is that everybody
has smattering Of it. Letters were in
vented for use in commercial affairs. Our
alphabet and our writing are an inherit
ancc from trading nations. Mercantile
records and bills had been expressed for
centuries in Sumerian and Phocnician writ
ing before the Greek Had or the Aryan
Vcdas were preserved by anything but
word Of mouth.
This situation has lived into our own
day, for most Of our writing has to do
with affairs that arc not literary.
Writing is the only one of the arts Of
which we all have smattering. The person
with triAing degree Of education cannot
paint picture or carve statue or play
violin. If he is to practice one OF these arts,
he begins only after long study devoted to
the one end Of learning the art.
*In writing, on the other hand we auto
rnasically attain a certain degree Of prof.
cheney, and at that stage we meet strong
tendency to rest. Consequently, as writers,
most Of US arc in the condition OF arrested
development. Because we easily attain
degree Of ability that earns us livelihood,
we arc likely 70 cease study, and the IN
evitable follows. Few Of us can write
letter in terms so crystal clear that they
cannot be misunderstood. We cannot build
story in which the ordering Of events and
ideas is SO logical that our readers follow US
through to the end. We fail to achieve
manner Of writing chat pleases the ear and
mind of our reader, or 30 understand how
to be energetic when force is needed, or to
be swift where slowness makes for dullness.
Some skill in writing we all have, but
none of us has enough, for those who elect
to spend their lives in the Word Business
choose thereby hard taskmaster. 10 the
few who by long and humble study acquire
merit he is bounteous, but the many who
will not pay the price Of skill he treats as
improbable servants.
Most of us have written one or two
things which we think extremely good, and
too often these achievements are source
of stupid pride because we have made
them, rather than Of humiliation because
we so seldom equal them.
This hard taskmaster has hard laws.
Under his rule those, and only those, sue
ceed who do their writing on their knees.
Every unclear thought and every stodgy
sentence Of which we are guilty lntilct
punishment then and there, and make our
minds lust SO much more unclear and our
stvle lust 80 much more stodgy
Vuet as Willie Hoppe will tell you chat
there is no such thing as an easy billiard
shot, SO the true writer will tell you that
there is no such thing as a sentence that it is
easy TO write we'll. Even if an advertise
New-York tribune., 1922-02-09

Write on bendcd Understanding
every word and sentence. Renen1-
Der that easy zc,iting makes hard
reading.
0NE Of the reasons why writing is a
~ most difficult art is thai everybody
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10
ITEMS FROM SILO

The Silo basket ball team played
Keirsey Friday afternoon and were
defeated by scores to IL.
Mr.. and Mrs. Ebert Clack of
Mrs. Cobb and family of Mead Wis
tied her mother, Mrs. S. H. Young
Sunday.
The Farm Labor Union met here
Friday night.
Spurgeon Bishop of Carrolton,
Texas is visiting home folks this
week
Nina Ladd spent Sunday night
with Virginia Harrison.
Brown visited Mr.. and Mrs. E. E..
Ward Sunday.
Mr.. Grider of Caddo was in Silo
Tuesday.
Mr.. and Mrs. T. j. Breeze spent
Sunday with Mr.. and Mrs. w. G..
Beal.
Leslie, Nell and Clarence Wallis
visited in Silo Sunday.
w. A. Jones of Fulsom was in Silo
Wednesday.
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10
:. 8, = :; = = .s.3 y y = y :: 8: :. 8. 8,
4 ANNOUNCEMENTS q
y OF q
= CANDIDATES q
q = = q & q ~ q q q = q = = . {!

This newspaper is authorized to an
nounce the following named citizens
as candidates for Democratic nomi-
nation for jublic office, subject to the
action of the voters Of Bryan County,
Oklahoma, at the Primary election to
be held Tuesday, August l, 1922.
The charge for announcements is
$500, invariably cash in advance,
which includes insertion in both the
Durant Weekly News and the Satur-
day Morning Advertiser, each week
until Primary day. Announcements
are not accepted for either of the
above papers alone.
FOR SHERIFF
Ruel Taylor, (Second Term).
FOR COUNTY ASSESSOR
LOnnie Glenn, (Reelection)
FOR COUNTY ATTORNEY
Stanley Williams.
FOR COUNTY TREASURER
Jim Moore.
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10
FROM OLD ALLISON


Attendance in school is holding up
nicely.
Oats sowing is in full sway in this
section, now.
Raymond Speers and Roy Campbell
are out of school for a few days sow
ing oats.
Prof. Shirley and family were Ro-
berta visitors last Sunday.
Miss Gussie Jordan visited friends
Sunday and reported a jolly time.
Miss Bell Beaubien visited school
Friday afternoon.
Buddie Parker and Chas. Creecv
made business trip to Durant Sat
urday.
Miss Gussie' Jordan spent Friday
night at Mr.. Jno. Beaubiens'.
There was a dance at Mr.. Henry
Johnson's Friday night.
Ed Brown Of Squash Town made a
trip to Durant Saturday.
Pearl Beaubien spent SATURDAY.
night with Miss Gussie Jordan.
Misses Gertie and BERTHE Crabtree
attended singing here Sunday night
Mrs. John Beaubien has been sick
for the past several days, with a
severe cold.
Mrs. Shan's babies are suffering
with pneumonia.
Mr.. Dunn and family of Calera at
tended Sunday School and singing
here Sunday.
Sunday School had an unusually
good attendance.
Mrs. Ernest Campbell and Mr..
Luke Smithson and wife were out
Sunday night and we enjoyed some
good singing.
Mr.. Chestnut visited at Mr.. Hor-
tons Sunday afternoon.
Jim Watts and mother went to
New Allison Friday after seed oats.
There was no church Sunday night
as Bro. Murphy was suffering from
pain in his head.
The poultry stealing at Roberta
and Bushnell have caused a good
deal Of excitement.
Miss Gussie Jordan has awarded
large perfect attendance certificate
to each Of the following pupils:
David McKinnis, Alpha Anders,
Eulah Wilkerson and Bryant Speers.
Quite a number of young folks
spent Sunday afternoon with Mrs.
Lera Brown.
Raymond Speers went to Durant
Monday and carried an oil stove to
get it repaired.
Mrs. Be. tie Kelso has been suffer
ing with a cold for several days.
George Chestnut has recovered
sufficiently to be able to return to
school Tuesday.
Mr.. Chestnut and Mrs. King and
Othel and Mrs. Horton made a busi-
ness trip to Durant Saturday after
noon.
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10
and Mrs. c. d. Robinson Sunday.

and Mrs. c. D. Robinson Sunday.
Most Of the people of our commu-
nifty were vaccinated against small
pox, Thursday afternoon, by Drs.
Kicks and Cochran of Caddo.
Luther Pitts spent Sunday with
Mr.. Lush Brown.
Quite a number of the Robinson
people attended the spelling match
at Hatcher Friday night. All reported
fine time.
Mr.. and Mrs. Joe Allent and Mr..
and Mrs. Jim McMinnemy of qat-
cher attended Sunday School.
Jim Gross visited his mother, who
is i'll in Caddo Sunday afternoon.
Mr.. and Mrs. Granville Baxter
spent Sunday afternoon at the home
of Mrs. T, ]. O'Dea.
Miss Myrtle Slaton spent Sunday
night with Miss Ruby Arnold.
Miss Warmer of our community
and Mr.. Doc. York Of Bokchito were
happily married last week.
Hugh Hibdon returned to his home
in Atoka Friday.
Mrs. W, A. Slaton was visiting a
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10
ITEMS FROM ROMIA

]. R. Blain who has been very i'll
for several weeks is improved at this
time.
Mrs. Vina Freeman who has been
at her brothers bedside since he took
sick, has returned to her home at
Ambrose, Texas.
c. c. Parker of Yuba has organ
lied Farm Labor Union at the Red
Lake school house.
Lin Miller and his mother were
Durant visitors Friday.
Miss Essie Lewis has returned to
school after weeks visit with home
folks.
j. l.. Hayworth and family are on
the sick list this week.
The party at Snow Pruitt's was
attended by quite a large crowd, all
report nice time.
Mrs. Emma Miller and children
visited her mother, Mrs. Chas Smith
Sunday.
Rock Byrd and family of Yuba
spent Saturday night and Sunday
with Mr.. and Mrs. j. w. Putnam.
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10
FROM BENNINGTON

Mrs Allen Durant who has been
sick some time passed away last Sat
urday and was laid to rest in White
Sand cemetery. She leaves a hus-
band and three children besides other
relatives to mourn her loss.
The banquet given by the Presby-
terian Sunday School to its members
took place last Friday night at the
church. Glass No. 2, the winners Of
d contest which has been running for
1.-Two months, entertained the crowd
with several contests and other
games The "Trip to the moon" was
|greatly enjoyed by those who ven
tured on the journey. Ask Mrs.
Jones if she saw stars. A salad
course with cake and cocoa was serv-
+ ed in the Sunday School rooms.
Everybody seemed to have good
time. The S. S. has started on an
other race which they hope will end
/! in the good old Summer time" when
the banquet can be held in open air.
Miss Flodell Dyer of Durant spent
Friday night and Saturday here the
guest Of Mrs. Clarence Mccoy.
Mrs. Gregg has been real sick for
+ week, but is somewhat improved.
Mr.. and Mrs. Eunice Evans are the
happy parents of a ten pound girl,
born last Saturday, Mrs. Evans is
( at the home of her sister, Mr.. and
4 Mrs. Mcdonald.
Miss Ruth Knight spent the day
in town last week. Her school at
Cobb had been suspended for a few
days On account of the Highway
bridges being put in and the trucks
which carried the children to this
consolidated school could not run.
Announcements have been received
Of the marriage of Miss Mildred AL
len 20 NJ James E. Rochel of Okla.
homa City Miss Mildred has many
friend, here and elsewhere who wish
her much happiness.
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10
ITEMS FROM MEAD

e.hooj opened again last Monday
rnirc after a vacation Of a week
n.;r,, 70 case of scarlet fever
asl,np out in school the week be-
lore 49,, . :. o,u o;.,,
t,v hours one day last week.
1 rozier Wright of Durant was vis-
st;ng his parents here Sunday
TLer. still seems to be a lot of
y;nc in and around Mead. Albert
I,l.,,E !, moving into the Inge resi-
r.o while Mr.. and Mrs. Frank
hr,rtor,on are moving into Mr.. Ad-
[,,l'. residence this week.
,lr. $. Gibson is in the Sherman
|,,.-,,l with an attack of appendi-
~. and pneumonia, where she went
|,a., Thursday accompanied by her
ksr,'y. also their physician, DR.. w.
A; Au>'n Of this place.
., G McAhSter went to Durant
|as Friday
Ng-. con Keirsey and son Dee of
hu,a,t .pcnt several days here with
be.a,.c. before leaving for their new
/ ana, ii. Ardmore. Mr.. Keirsey hav-
snr -e ircd position there on the
kpol.cc force.
/ Mr. md Mrs. Trott of Keirsey vis-
tod tine latters daughter, Mrs. Sam
Franklin here last Sunday.
Edgcl and John Gates of Silo Wis
,ed Dr Austin's family Sunday af-
'tenoon.
The Underwood boys have been
|dojne quite a lot Of business with
their truck the last few weeks.
Frank Talley of Silo was in Mead
|. short time last Sunday.
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10

the home Of her daughter, Mrs. Dzsss
Horn Sunday.
Messrs. Charlie Baxter and Wa1Esrr
Baxter attended the F. L. u. A.. skE
Double Springs Friday night.
c. D. Robinson attended speakln@-
of the Reconstruction League at CuR-
do Friday night.
MIR. Wright had business in Box
chito Friday.
Miss Bonnie Pierce is visiting ~
the home of Miss Naoma Pierce. Gk
Pritchard.
Mr.. and Mrs. C. d. Robinson and
Anna Lee Miller visited at the hozna
of Mrs. T. ]. ODea Sunday after
noon.
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10

N Davis and family have moved
70 Durant where they will make their
future home.
D. G. Harrison and family attend
ed church at Durant Sunday.
The small child of Mrs. Hodee
which has been seriously i'll for the
last week is somewhat improved al
this writing.
Mr. and Mrs. Ernest Bishop spent
Sunday in Silo.
Granden Hefiner was in Silo Wed.
nesday.
Jack Cobb of Mead was in Silc
Wednesday.
Mrs. Gentry and family of Durant
were visiting Mr.. and Mrs. w. F
Tally Sunday.
Mr., and Mrs. Edmond jefferson
was in Silo Sunday.
Nina Ladd and Virginia Harrison
spent the day Sunday with Nernie
Breeze.
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10
ROBINSON SCHOOL ITEMS

Bro. Walters filled his regular APP
pointment Saturday night and Sun
day.
Sunday School was we'll attended
Sunday.
Little Lula Morgan is on the sick
list this week.
Mr. and Mrs. Ernest Starnes spent
Sunday with Mr.. and Mrs. Lush
Brown.
Bro. Walters took dinner with Mr..
Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1922-02-10
TIE DURANI WKEKLY NEWS

Glendon King and Austin Chestnut
are employed at sowing oats.
Several of the school boys visited
at Mr.. Wards Sunday.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1922-02-02
cLOyERDALE SCHOOL

All were present at school on Mon
dav. Although the weather last week
was very cold our attendance averag-
ed twenty-five.
Francis Jensen has been promoted
to the End Reader.
The S's had written examinations
in all their classes last week.
The SIS in Arithmetic are working
on Multiplication Of fractions.
The As in Reading have memorized
"Dare to be Right"
The IS in Geography have made
excellent Rainfall, Plant Region, Sur
face and Population mars of Europe.
The Is and 3's have made some
very good paper cuttings Of Eskimos
and Grizzly Bears, which will be used
for wall decorations.
Those who received seals for Read
ing Circle work were: Lillian Bake,
Hilmer Johnson, Wallace Jenson, Ar
thur Lien, Jasper Jensen and James
johnson.
We have received a large keep
Well poster from the Wisconsin An
ti-Tuberculosis Association, We are
sure this viii help US in preparing our
debate for Friday, "Why sanitation
should be practiced in school as well
as in the home"
Mrs. Ed. Johnson was pleasantly
surprised on Saturday when quite a
few from here and Beldenville came
to help her celebrate her birthday.
Hans Wahl, who was elected dele
gate for the Community Club of Clay
Corner, left for ST. Paul on Monday
where he will attend the meeting of
the Farmers organization of the
Middle West.
Willfred Wahl spent Sunday with
MIR. and Mrs. Fred Falde of Wildwood.
Hazel Falde visited at John Gilbert
sons on Saturday.
Mr.. and Mrs. Hans Nelson visited
at the Hans Wahl home Sunday.
Ingeborg Swenson was at home
from Friday until Sunday.
Mr.. and Mrs. Ben Wahl and baby
Marian, spent Sunday at the Gilbert
Larson home.
Ragna Jensen left for River Falls
on Tuesday where she will visit her
sister, Mrs. N Reed