New-York tribune., 1922-12-13

\ vertising. He began By inserting small
cards In the newspapers, gradually IN
creasinR his Advertisements as business
warranted.
He was q strong believer In The
Tribune's principle Of strict truthful
ness and honesty in advertising, and In
June. 1916, he made q notable address
on that subject before the advertising
men Of America,
For more than twenty years employees
Of the WanamAker stores, through the
medium Of courses and instructors pro-
vided by Mr.. Wanamaker and known as
the John Wanamaker Commercial lnstl-
tute. were assisted TO advance them
/ selves in business and educational lines
without expense 20 themselves and
| without leaving their employment. The
I results achieved In this way convinced
I Mr.. Wanamaker that an enlargement
/ and extension Of these classes, giving
/ his EMPLOYEES access 20 courses IN high
or education. would be welcomed as al
| fording opportunities comparable with
! those 10 be had in the best universities.
Accordingly. in 1915, he presented the
/ Wanamaker employees In Philadelphia
with a new hall and fifteen elassrooms
designed 70 serve As the nucleus OF 3
university. The auditorium, as orig
inally completed, had seating eapaeity
Of 200 persons, while the stage seat
ed 300.
Like other OF Mr.. wAnamaksr's in
novations. this one soon came 10 be re-
0arded az a yaluable-~even vital-phrt
Of the great mercantile organization.
MANY hundreds Of the store employees
ayaiied themselves Of the varied edu..
cational opportunities provided, and
the university became one OF the most
cherished Of the accomplishments OF
the merchant for his business family
His Political Career
Mr.. Wanamaker was for many years
actively interested in politics. In 1897
he was offered the Republican nominn-
tion for Congressman -at-large from
Pennsylvania, but declined II. four
wears later he declined on indepencent
nomination for Mayor Of Philadelphia;;
He took an active part in the national
campaiRn of 1888, and was one OF the
Republican Presidential electors. For
the next four years he was con
! snieuoua member Of the Republican
National Committee. In the spring OF
| 1890 President Harrison appointed him
Postmaster posi- General, and he filled that
oaiee with much ability for the. en-.
suing four years. II Is relateo
that on receiving his first month
salary he said to q friend: This Is the
first salary / have earned for over
/ twentv-fve wears; / do not know what
shail do with IT," As Postmaster
/ General he favored the establishment
Of the parcel post system ana the
absorption by the government OF the
/ telegraph and telephone lines. He also
worked for the patronage Of American
ships as mail carriers, the rural free
/ delivery system, anti-lottery laws ana
one.cent letter postage. In 1872 ne
seconded the nomination OF fresiaent
Taft Al the Republican National Con
vention In Chicago.
Immediately after the Lusitania mas
sncre, in May, 1915. when President
Wilson spoke for strict account
ability" Mr.. Wsnamaker issued
series Of advertisements urging Amer.
rams. regardless Of party, 20 STAND
bv the President" But when "strlet
accountability" did not materialize
Mr.. Wanamaker turned from Mr.. VIII
son. At the beginning Of the Preti-
Dental campaign Of 1916 he declared
that Mr.. Wilson's peace and pros
perity" slogan was "an afront 70 the
nation" and that the Presidents re-
election would be peril TO the Re
public. He therefore gave his earnest
and active support TO Mr. Hughes. He
was much talked Of for the treasurer
ship OF the Republican National Com
mittee, and although he did not take
that place he did much work In the
campaign. inserting in the leading
papers Of the country and personally
paying for full page advertisements
urging all citizens to support the Re
publican ticket.
Religion and Philanthropy
In 1853 Mr. Wanamaker began c
Sunday school In southwest Philadel-
phia, out Of which grew Bethany
Presbyterian Church. This church and
its colleges received over 100000 from
him. He was one o. the founders Of
the Christian Commission and was
president Of the Young Mems Chris
tian Association in, is70-1ss3. To this
association he gave 100000, and Il
was under his presidency that Il pres
ent magnificent building in Philadel-
phia was erected. To Mrs. Wanamaker
was due the building Of the ehildren's
wing Of the Philadelphia Presbyterian
Hospital. Mr. Wanamaker's private
charities were innumerable. His re.
ligious and philanthropic work was
exceedingly large, and he conducted i,
with all the mothodical attention that
be gave 20 his business affairs. His
Sundays he gave up entirely 20 such
work, His Sunday school at Bethany
was for years one Of his chief pleas.
ures. Each Sunday as he entered 4
little episode was enacted which prob.
ably had no counterpart in any othe,
sunday school. Ascending the pulpit
and taking his place az the speaker,
stand, he turned to the conRreRatior
and said; Good afternoon. friend. .
In one mighty voice the conrrogatior
answered back. Good Afternoon. NJ
Wanamaker." He was elected presi.
dent Of the Worlds Sunday Sehoo
Association az its convention In ToLi,
= in. October, 1920.
ne was always ready to aid IN N,
campaigns OF religious rsvivalist,
whose sincerity impressed him favor
ABLY. lie was thus a strong supporte,
Of Dwight L. Moody and Ira d. San
key in their monumental WORK ~
generation ago. and he similarly cav,
much aid 70 the campaigns Of the Rev
billy" Sunday. different as thev wer,
In method and manner.
A Patron Of An
Although not an extensive pureba,s,
. Ql paintings. he 0WuC6 several Of cres'