Every evening, Wilmington daily commercial., 1922-01-11
BUSINESS MEN OF
PENINSULA DISCUSS
COOPERATIVE PLAN
At Meeting Of Chestertown Mer-
chants, Raising of Hogs is
Suggested.
EXPLAIN VALUE OF SERVICE

Plans for a cooperative organiza-
tion, embracing all business organiza-
tions of the Eastern Shore of Mary
land and Delaware. and upper coun-
ties OF Virginia. were among the inn
portant items discussed at n meeting
VI the Business Mems Association Of
Chestertown, Md. last night. at Ches-
tcrtown. L. NJ. Brooks, chairman OF
the organization. informed George A..
Casey OF the Wilmington Provision
Co. and Clarence NJ. Dillon, assistant
secretary OF the Wilmington Chamber
Of Commerce, who went TO Chester
town 20 address the merchants. that
the business men Of his cown and also
Of the Salisbury Chamber of Com
mcrcc favored such n plan.
MIR. Brown said that through such
corporation. all business interests Of
the Delmarvia peninsula could be
made 10 work more tremendously, he
thought. and that because i'm union
there is strength, that il ought to re-
suit in mutual good for every one.
Messrs. Casey and Dillon. who repre-
sented the business interests OF this
city, had a very enjoyable visit with
the Kent county business men. Mr.,
Casey addressed the merchants first,
and Mhen he learned that they con-
sidsrcd January and February the
-lackes business months OF the Year,
he Immediately told them they might
change the business calendar. and
make these two months their best
business periods.
He told the story OF the growth OF
Iowa. through raising hogs. and that
the same thing could be done on the
Eastern Shore. His remarks were
corcurr~d IN bv others present, snd
as result 81 the suggestion. a COM
mittee was named by the Chester;own
organization, TO obtain further IN
formation on the subject and give the
ides trv-out.
Mr.. Dillon addressed the Maryland
merchants on obtaining trade. and the
problem Of keeping II. He told them
that each merchant was in the same
position as though he was R looking
elass. II a customer came into a
store and was met with smile. that
It would invite a smile In return: that
n customer came in store and was
met by a grouchy clerk or proprietor.
in'lt NOti1 iNflN ne ulSS1tlSl1Cllen
on the part OF both the customer and
merchant. Service. he explained. was
one Of the best ways in which TO gain
trade and also keep IL.
Advertisinr in the newspapers was
also necessary. II n merchant sadver-
tised nothing but the truth about his
sales. customers would never douh,
him when he made a statement, pro-
vidng that they had always found
him truthful Mr.. Dillon advised the
merchants 10 encourage buying al
home. and left with them some OF
7 the cards which the Wilmington deal.
ors have been circulating here.
The merchants asked question.
about special sales and particularly
Z Dollar Day sales As result of tn.
information they received, II is expect,
ed that such special sale will b,
staged within the next few weeks.
In their addresses. both Messrs
Casey and Dillon advised the mer
chants that when they could no
find what they wanted in their hom,
stores, to call on Wilmington mer
chants. They found a strong feelin.
of sympathy for Wilmington mer
chants. expressed by the Chestertowr
dealers.