Paragould soliphone., 1922-02-10
UNDERTAKING
 PARLORS ARE
 IN READINESS
P arag goul d Undertaking Company Launches Into Business - Located on West Emerson Street.
tErom Thursdays Daily

ness enterprises of ParagouId and Greene county, one that is char. acterized by modernness aud com pletenesS, is that of the Paragould Undertaking Parlors now being opened in the Bertig building on West Emerson street in the business room that formerly was occupied by the Paragould Auto Sales Company With the exception of few finish ing touches yet to be applied this new enterprise in the commercial life of the community is complete in every sense of the term and stands as distinct credit to the spirit of up-to-dateness of the community The business was recently organized incorporated, and is operated under the name of the Paragould Under taking Company, with David S. Breckenridge, general manager, as sisted by Randall Mitchell Pres ton Ritter is president of the new
  organization and several local busi- ness men arc associated as stock holders and directors of the insti- tuition.
 The new undertaking parlors com prise most complete and attractive arrangement, reminding one very forcibly of the modern type of busi- ness of that character in the larger cities and, to the casual observer, is complete in every particular and admirably equipped to meet every requirement. of the public--for all classes of citizens.
 The new enterprise comprises six departments; business office, rest parlor, chapel that will comfortably seat fifty persons, modern morgue, beautiful display room and a large stock department. The business of- flee and rest parlor are at the front of the building and these are di- rectly connected with the beautiful chapel with it's attractive seating arrangement where funeral services may be conducted. The morgue is just at the rear and to one side of the rear of the chapel and this department bears the appearance of being one of the most extraor- dinarily well and modernly equip ped arrangements of it's kind any where. The large display room where a vast variety of caskets are displayed occupies the west side of the business room and at tho rear of the parlor and is exceptionally well equipped and attractive for the showing Of burial equipment.
 The entire scheme of arrangement at the new place of business indi- cates carefully executed plan and reflects much credit upon the eff have striven to provide the city with undertaking parlors much out of the ordinary.
 The new company is also equipped with two modern hearses, one horse drawn and the other of the most modern motor driven type. The lat ter is built upon one-ton Republic truck chassis and the body of the vehicle is remarkably attractive and presents the most modern lines of construction. The motor driven ve- h ifIn I,t,i1 l1.r4 M,,ff f.,I. CTS Carriage Company, of St. Louis, and likely will be ready to be press ed into service by tomorrow. It is entirely new of both construction and design, electrically lighted and magnificently finished throughout. Lois Pritchett has been engaged as chauffeur in charge of the vehicles.
 MT. Breckenridge, the manager of the new company, has spent much time in equiping himself for the discharges of the duties in connec- tion with the venture and is ann bilious to cause the organization to measure up to every desire and re- quirement of the community. In conversation with a representative of this paper he said he wanted the public to know that he and his or ganization were going to strive to their utmost to provide the com munity with a thoroughly equipped, well organized and properly conduct ed undertaking business, the per sonnel of the company to be funeral directors in the fullest sense of the term.
 A cordial invitation is extended to the public to call and inspect the new place of business. MT Breck- enridge said he wanted every citi- zen of Paragould and Greene county to pay visit to the new parlors.