The Dallas express. [volume] (Dallas, Tex.) 1893-1970, 1922-04-29

cater 70 the totoRed pupilk-' IHaN0A!!t - /
very ciear that II viii require be.
tween three thousand six hundred ana
four thousand two hundred pictures
per week 10 supply tie FIRST CLASS
houses alone with cS'ored fea .s,
fifty or more producing corrpanies
fully ten years to produce enough
.colored pictures to provide for the
present day market not counting tbs
people that are being built throughout
the United States. Canada snd Mexico
each day as well as taking care OF
the foreign rights which include
France Engiand, Belgium and Italy
along with their separate possessions.
All Of which have q large. Coloreu
population Thegefore the future pros
poets for the producer and investor
in and OF coIored plctures is assured
in that the demand Is ninety mine per-
cent greater thOn the out-put,
While IN this new field I'VE have
the record OF one or two fixtures OF.
eoncerns who have organized to pro-
instance tie cause Is vastly traced.
inexperienced people trying TO pro-
duce pietdres wAen they themselves
nave not aad experierce.
Tho most imDostsnt requirement OF
the prodncers program in my minc,
is the eV8iity of tie product BY this
mean that every element or the PIC
ture making raust -ccesEs rSe JuoLelal
haps we can anpiisy fg discussiEg the
principal f5tEl
Fsrst the story or scenerio, Camera
technique, director. action. actors. in
terror and exterior atmosphere to-
gether with the elasticity Of funds.
The story must be clean. entertain
tanning and devoid ef odorcus propa-
ganda and shove all written by an
experienced writer
A part from the story is the seem
eric or continuity The sequence to
the scenes must be natural, easy to
one continual stream 50 that the
most ordinary patron can enjoy the
authors intention or without strain
ins his imagination.
In speaking OF camera technique it
viii surprise o. great many producers
best screen type obtainable- Ine
darker the skin tone, the greater the
objective for when FLASHED sou viii
have a delightful study in all ssnsdes,
soft white tint. This cannot be
accomplished by cheap erd;naeY carr
era men or poor labcfat,Hy work. BAT
raust be handled BY men who nave
trained through years of experience.
in the motion picture inGustry
The director is one Of the npst
Important executors in this great inz
dustry, as il is from his mind that
comes every action as portrayed by
the artist on the silver serene. There
are as yet capable OF producing first
class Colored pictures.
Action is but technical word for
life. Life can only be expressed for
chilly in action, both mentally and
physically. the element of action must
full motion picture. The storm must
be kept moving by intensifying the
situations and careful planned action.
For any people who have suffered
because OF oppression, hold the Sc
! crets of their lives and ASPIRATIONS
close to their hearts. Then why won
der that seventyfive per cent of the
Negro race are natural born actors,
and when aroused can play the en-
tire gamut of the emotions with per-
feet ease. Their whole existance has
been one of continuous action. Such is
the wealth of material among Negro
actors and actresses. SO mister d.
rector select your cast with fine reF
CARDS for types
| A very striking evidence that the
Negro actor in pictures is success Is
the long list of popular artists all
ready on the screen. Messrs. Harold
lC. jackson, J. Kenneth Goodman,
Lawrence Shenault, Don Pierson, Jim
Gray, Alfred Dawning, Dink Stewart
Arthur Ames, viii A. Cook and
among the ladies, Iris Hall, Marble
Young, Susie Sutton Brown. svelyn
Preer Matte Wilks, May Francis,
Ruby Mason. Edith Payne, Mrs. Har-
per Brown. Elizabeth Boyer, Ruth
Dawson, Betty Stewart and many
others.
Among thase whose work has been
| favorably reviewed as members Of an
1 other wise all white cast are, Hual
Brooks. Don Pierson, Thurston Brooks,
Will H. Herman. Howard Palmer, Hap
by Bud Joyner, George Reed. John
and lack Williams, Thruston Briggs,
Nople Johnson, george Reed, Jonn ano
lack Williams. Thrustor. Briggs
Nopie johnson, Miss Pauline Dempsy
/ Mrs. Mary Mines, Mercedes Gilbert
Mrs. Gaberial Jackson have ell been
pronounced by the critics as Acne
lColored screen artists
4 Under the captaon elasticity of funds
we come face to face with the motion
picture production OF times too much
money is put in a. production and
very often two little. This is due to
the inexperienced producers. At pres.
exceed twenty thousand dollars in
the cost of production and experienced
producers can give an excellent pro-
duction for less,
Having the products on hand, th'
problem of distributing is next II
line. 1t requires between twenty-five
and thirty three per cent OF the pro
auctions cost to exploit to Colored pro
ton picture. Heretofore this has beer
a great financial stumbling block blu
at present we have several organized
distributing exchanges. Namely tn
Comet Film Exchange with offices II
Philadelphia, New York, New Orleans
Atlanta and Chicago: The Enterpris
Film Company The Afro-Americal
and one or two othere located in va
rious cities throughs at the Unite'
states These exchans "a are in 20
sition to guarantee the producer
profitable distribution. The questio
may arise--how? That is explaine
nv saving the exchange Is an organize
group ~ statesmen whose entire time !
devote to selling or booking to IN
eleven hundred Colored theatres tn
product OF the motion picture pro
Queer. This direct system prevents tn
waste of time and money as the ex
Ihibitor in both the cities and smalle
towns.
! show that the Colored motto
picture industry is a new field wit
Unlimited possibilities for the Pre-
ducers and their ASSOCIATES. The IN
dustry is now organized on saI
Sound basis that will Justify the, IN
We setor of the Colored people both J
small and large amounts and to max
this new field a success IL is essehtl,,
That the Colored business men rea req,
HE and take advantags OF TINS ne'
field where tbs entert-i use is paciNe
nv white expes enced motion pictuI
81 | In faW there w