Imperial Valley press., 1922-12-06
GREETINGS TO NEW READERS


The Press has daily constantly increasing circle
Of readers Steady and uninterrupted progress dates
from the consolidation with the Progress and the ac-
curing Of both papers by the present publishers Inc
management values this evidence of public confidence
above everything else and desires to hold it. strengthen
it and increase it.
The owners of the Press are all practical news
papernen Of many, many years experience In study
ing the problems of the publishing business in Imper-
al Valley have tried not to have any illusions One
of the respects in which have endeavored to keep
feet upon the ground is that while large amounts
of money being spent to provide Press readers with
features of metropolitan daily nevertheless the Press
is and must remain country daily for an indefinite
time On this score we have no regrets. The purpose
is to give the people GOOD country daily
A good country daily is which maintains init
mate contact with the people; which understands their
problems and the problems of the country of
which all are part and is loyel to their
interests in season and out To m in a in
such relation requires not merely effort and sympa
thy on the part of the publisher but cooperation
the part of the people 1t cannot be onesided rela-
ton.
And so the Press desires to enlist the efforts of
all its hundreds of readers in the business of max
ing this great COUNTRY newspaper. We desire to
establish with all of subscribers close, even conf
DENTAL relations The of project will de-
pend upon ability to do this, and to hold such
fidence as ii is gained.
One of the things which the Press management
values is constructive criticism. What the things
that the people don't like about the Press and what
the respects in which they would have it different? We
can't know unless subscribers tell We engage to do
all that it is practical to do to supply the things that
desired and to correct defects.
Some of the shortcomings the publishers are con-
scious of without being told ana have been doing what
has been humanity possible to correct thine One of them
is the need of larger volume of correspondence from
the various towns and neighborhoods of the county.
Though the Press had been published twenty years,
when it acquired by the present it had
country correspondents and the Progress did not add
any. The inadequate showing that is made today is
result of the conscientious labor of months If you as
one of the readers of this editorial find that there is
news from the particular center in which you live
and that for that the Press does not fully sup
ply your need Imperial Valley daily, won't you
undertake to supply that news. We will gladly pay for
the service We value such news. We know that il is
worthy and anxious to supply it you are to
have it, You are perhaps the to bring this
tact with the affairs of your neghborhood 1t is not
commonplace affair that John Smith has his corn all
harvested 1t is part OF the life of John Smith Seed
time and harvest seedtime and harvest stand for the
business which we are everyone OF US about The Val
ley made up of John Smiths and the thing that the
Press is here for is just the business of chronicng
what they are all about
While, as a member of the Press family we
are impressing upon you that feel interest in
affairs and desire to have you neighborly let
bring you another newspaper point of view Don't ex
pect that you will agree with us at all times that
shall agree with you You don't always agree with
dearest friends and relations and it is
sary that you should If understood in the right way,
honest differences of opinion manfully maintained,
strengthen respect and friendships rather than impair
them AS you to know the Press better you will
find that the Press honest in whatever position it
may take and has for its faith which to seem
adequate We shall not be right all the time, for no
one ad the Press Is quite human but we shall try to
be right MOST of the time
Finally try to realize that you are a unit of the
clientele which makes the publication of the Press in
this county possible. Your five six dollars year,
with the five spots Of the between three and four
thousand other subscribers constitutes the foundation
upon which the business of this paper rests Without
your support, the Press could not be here and if it
seems to you desirable that there should be strong
newspaper in Imperial County, credit to a wonderful
section of the state and to a wonderful people who
have Joined their fortunes with those of Imperial
County, then please help endeaVors and bear
with US in our faults.