The New York herald., 1922-04-16
SECOND. FLOOR PLAN.

Newspapers throughout the nation last
week carried a story to the effect that
an cnterprising Chicagoan Is building
an apartment house in which each ten
ant will be provided with a perambula-
tor stall. with lock and key, and that
each tenant who receives a visit from
DR. Stork will be rewarded by this land
lord with a cash present of s25 for each
child born on the premises. The per-
ambulator stall Is an innovation In
house construction and will undoubtedly
receive public favor.
Many other landlords who In the last
year informed the world OF their unique
plans to encourage child rearing osten-
sibly are most sincere I'm their efforts 20
provide better housing conditions for
large families. The nation owes them
debt OF gratitude.
But in view of public sentiment on
this question how simple IL would be
for any cold, calculating business ge-
MUS. without the slightest interest In
children, to obtain a million dollars
worth OF advertising on an investment
OF few thousand dollars. The real
estate owner who places himself on rec
ord as an opponent OF race suicide be-
comes a figure OF national prominence
over night. Such Is the value OF a good
press agent.
"Better Buy-Rent Is High"
High rents and the continued short
age Of living accommodations have
given new impetus to ''own your own
home" campaigns throughout the United
states. The city without a home cam
paign is backslider. and from present
indications the current year will esiab-
lish record for the purchase and con-
struction of Individual residences.
rms activity presages better citizen
ship in the future. for when the head OF
a family contributes directly toward
tho cost OF city government he. cf
necessity. takes greater interest IN
governmental activities, more partict-
larly in the expenditure Of pubic
moneys.
"Betten Buy-Rent Is High" Il tho
snappy slogan used in certain cam
paigns In the West. IL seems to flt the
situation in New York. too.
A wildcat Realty scheme.
Wildcat stock promoters of the
South have been caught In a new film.
flam game. Failing TO unload their oil
stocks, certain interests recently flooded
Los Angeles. Cal, with attractive cir
culars calling attention 10 the ''rc.'
markablo possibilities in Texas oil
acres and oil lots. and offering TO sell
the property outright The circulars
emphasized the value OF the land and
hinted at possible hidden wells which
would yield untold wealth TO the lucky
purchaser.
After the lambs had been fleeced an
investigation revealed the fact that uae-
less desert land. which was no more
likely 10 hide an oil we'll thal prop
erty In New York. and which the pro-
moters had bought for S25 an acre.
had been sold TO unsuspecting investors
for 800 an acre.
Advertising the Hesltor.
Atlantic City will shortly be studded
with signs advertising the realtors of
that city az a body. The signs. which
are 10 be sx20 feet. will define tho
term "realtor'' and explain why tho
public should deal with members OF the
Atlantic City Real Estate Board
which Is conducting this campaign %
education. They Will bear the names
OF all active members OF the organiza-
ton and will be maintained perma-
nently as an exemplification OF the aims
and ideals Of the Atlantic City board.
1000 Autos I'm Two Day Trip.
A motor caravan OF 100 automobiles
will comprise ono OF the features Of the
convention Of the National Association