davidaulloa/AmericanStories huggingface dataset:
Every evening, Wilmington daily commercial., 1922-01-09
TALKS ON NEWSPAPER ADVERTISING
BY Truman A. De weese, buffalo, N. Y.

and the newspaper. This means
simply waste of time and much
mental WEAKNESS. There is no
comparison. You can't compare
an automobile with a farm wagon.
They are not in the same class.
1t argues nothing to say that the
farm wagon is much cheaper
vehicle. Space on large bill
board on the State highway for
a month is much cheaper than
page advertisement in the news
paper for a month-but the COM
parlson is without sense or logic.
The billboard has advertising
value, if is true, but it is not to
be compared with an advertise
ment that is embedded in the
news Of the day and which actual
| ~ enters the home and is a part
of the family circle. The ad-
vertisement in the street car is
cheap and has advertising value,
but it does not enter the home,
nor does it have the news-value
that attaches to the daily mer-
chandlslng announcements that
appear in the local paper.
Everybody reads a newspaper.
Most people read several news
papers. The amazing growth OF
the newspaper habit is the
product of our democracy the
safety Of which depends upon
| the widest dissemination Of pub.
lie information. In no other
country in the world is the news
! paper habit" so universal. In
the old world countries the news
paper is read only by the educated
and the prosperous few. As the
kings and emperors pass off the
stage the newspaper becomes the
true tribune Of the people.
j The newspaper comes into
| the family circle every morning
or every evening. II knows your
friends and your neighbor'S
friends. 1t carries the news Of
| the town into the home of the
dealer who sells your goods. The
newspaper has chronlcled the
Edoings of his family for genera,
tions. The files of the paper con,
tain his family history, the we'd
| dlngs, the deS alnlver.
saries. 1t is Hfs source Of in
formation regarding his party
his church, his lodge. It is be
cause of his intimate relation L
the home that the newspaper oc
cuples a field Of its own as a me
dunn, indispensable to the ad
vertlser who must have a wild,
$ distribution for his products
Every evening, Wilmington daily commercial., 1922-01-09
ADVERTISING MUST
HAVE NEWS" IN 1T

Advertising is news" The
closer we stick to that idea of
Advertising the better our un-
derstanding Of the value of the
newspaper as a factor in mer-
chandislng. The clearer the rec
ognitlon of the news-value of
Advertising on the part of the
merchant or the manufacturer,
the easier it is to use Advertising
effectively and the easier it is to
decide most Of the problems
that vex the advertiser.
If Advertising is news" then
the newspaper becomes the logi-
cal medium for most advertisers.
Advertising that appears once a
month may have advertising
value, but it cannot be regarded
as news. To have real news
value Advertising must be fresh
and snappy every day. 1t must
captivate and hold the interest
of the reader by its newsiness
1t should be read with as much
eagerness as the housewife reads
the society page which chronicle;
! the dolngs of her friends.
This is true of national adj
vertlslng as we'll as local adver.
tising. There is no reason why
4 the advertising of the nationa
| advertiser should not be as newsS
as the advertising of the depart
ment store that IS changed every
day to meet the seasonal require
Iments of merchandising. Ad
vertlslng in the newspaper shoulc
not only be as newsy as Other
news, but just as informative
| and convincing as the edito
rials--just as dignifled, seriou.
ai.i honest. The average WON
an Cares more about the quality
of the food she buys, more abour
4 the offerings OF merchants thai
enable her to clothe her family
decently and cheaply, than she
cares about the agreement O
the nations to scrap battleships
As a matter Of fact the housewif,
is very apt to regard the propose
to scrap battleships as the persi
flage and camouflage of politi
clans, whereas she expects tn,
announcements of the merchant
to be honest and sincere.
Occasionally the representa-
tive of some other form of adver
tisIng, such as blllboards or stree
cars attempts to draw a com
parlson between these medium
Every evening, Wilmington daily commercial., 1922-01-09
Funeral Of John McFadden.
REWARDING STUDENTS
FOR PERFECT ATTENDANCE

An average attendance record of 30
per cent or more was attained by the
pupils Of 275 classes of local rural
schools during the month of October,
and 200 made the same record In No
vember. The classes are being re-
warded for their attendance by gifts
Of handsomely engraved pictures from
the Service Citizens Association. The
association offers a different prize for
good attendance each month.
About 10000 children attend public
schools of the State outside Of VIII
mington. Pupils who are present
every day in the month receive per
feet" cards. About 5000 Of these
cards were awarded for October. anc
9.400 In November. There were $500
good" cards distributed in each
month.
Every evening, Wilmington daily commercial., 1922-01-09
DEMOCRATS AIMING
TOREGA|N CONGRESS
VIII Have Ire Assistanoe OF Ex-
pvosldont Wilson In Effort to
Depose O. o. P.

Washington, Jan. s.-Dsmocrauc
headers here Mrs very much encour-
ae~d over reports from back home
and will make a determined drive 70
win back Congress in November.
In this effort they will have the
personal assistance of former Presi-
Gent Wilson. she World was inform
ed today. IL Is not asserted or ex-
pected that Mr.. Wilson Will 60 on the
stump or even make single speech,
but ne will analyxe the failure OF the
Republicans TO make good the promise
10 the people that caused the over
throw OF the Democrats In 1918 and
1920.
Friends of the exAPresident declare
ne "a k~enly following very develops
ment In national public affairs now
and Will be- ready to give able aid to
his party In the fall.
Within the last sixty days Demo-
cratic workers have become very ag-
wressive. They believe that the Re-
pu,licans will fall short CT their
campaign pledges. and the people
hack hom. viii hold them To n strict
accountability.
In both Houses Of Congress in
diy1dual Democrats Will expose any
thing that looks like Republican ef-
forts to make political capital.
Under the leadership of Cordel
HUI. the Democratic National Com
uuttcc will undertake an elaborate and
vigorous campaign against the Re-
puhlicans. This was manifested In q
statement issued from headquarter.
today reviewing the Republican Ad'
ministrntlon IN ipsi and the outlool
Cor 1929.
Tho Democrats are going 10 charg,
from every stump In the United State.
that the Republican Party has drlftet
back into the hands OF the ultra-re
actionaries and Ia governing for tn
few and not for the people.
Democrats In Congress assert tina
the Republicans have made botci
cf every piece Of legislation they hav,
undertaken and have failed In thei
promised programme Of economy.
Congressmen who started the agi
tRtion for reorganization OF Govern
nicnt departments SEQ little chance
for Il In the Sixty-seventh Congress.
Every evening, Wilmington daily commercial., 1922-01-09
Miss Paterson ut st. Andrews.

Beginning today. and continuing for
Ave days, Miss Ethel r.. Patterson Of
Los Angeles, noted church worker,
WIN be at ST. Andrews Episcopal
Church. Eighth and shipley streets,
from 43o 10 $50. She will instruct all
who attend-and every member Of the
church was given an invitation at the
services yesterday---in THE Practice
OF the Presence OF God" The object
is to give each person better under
standing OF their church obligation,
their obligation 10 themselves, their
families and their neighbors.
Every evening, Wilmington daily commercial., 1922-01-09
Y. NJ. c. A. Members Dine.

AT the dinner of the dor1nitory men
OF the Y. NJ. c. A. last night. A. +.
Lindley. general secretary of the as
sociation, spoke on the subject OF
Loyalty" The success Of the men
declared Mr.. Lindley, is measured by
the loyalty to a cause rather thar
~ the actual results achieved In terms
of what the world ordinarily regarded
az important.
A. F. McCabe presided at the din.
ner. which was well attended. The
affair, conducted at G o'clock. wa.
preceded by an enthusiastic song ser.
vice.
Every evening, Wilmington daily commercial., 1922-01-09
DEATHS.

PArToN-At Delaware City. Del. on
January Tth, 1922. George l.. Baton
s~nd IN, funeral services az his late resi-
dence DeAwArr City, on W~inesda y
st,ernoon. January iith. ~ / O'Clock. In
trrrnent ~ 81. Georges cemetery.
RRiNSGHrEsTs-ln this c,,y on January
Relatives and friends are invited 10 at
tend the funcral yrvices At her late resi-
noon at $50 O'Clock. lntcrment private
DFNHAM-In this city on January 3.
i02c. Carrie Calhoun Denham. widow oi
the late William Bailey Denham. OF
nrrs an,csjlo f Il her F.. .'d ys. yo,.
and savannAh papers please copy.
kl.IlTZ-ln this city on January :, 1922
Jacob kleits, Ag~d ~ years
H,suv~. ,r,snds. employes OF TN
Commsndery. No. J. h. T.. are invited
n attend the funeral services At HIS lat,
rv'st,.~nce. 23ol Washington street, o,
.o.n s'rnGS. S,ar:as Sann.y :.
cemetery. Funeral in charge OF ST John :
Commandery. knights TeInplxr Friend
rsn view remains Tuesday afternoon ant
MoRrQN-In this city on January :
1879, Mary J. Hishncld. wife OF Georg
G Morton
Relative. ard friend. arc invited to At
t0OO iuf IuurVRi erTNlCfh ~ nef fatS fN9l
deuc~. 1907 West Fourth street, on Wed
nesday January II. ~ 100 O'Clock. In
termcn' At sivrrbroos cemetery.
NEWILN--At Elan. Pa. on January S
1929, Thomas >~wlin.
Relatives ard friends ar~ invited 10 a,
tend the funeral at his late residence
EIan. Pa. on Wednesday afternoon. Janu
AIRY ! \. At O'Clock. lnterment at Elan
ccmcsery.
PfERsON-in Hockessin, Del. on Janu
ary :, 1921. John X. Pierson. In hi
E.ls,ivcs' friends. also Friend ship Lods,
No, ~, I. O. O. r. and Armstron
Lodse No. 90 A. p. 4 A. NJ, are invite
90 attend the funeral from the residenc
Of hts son, william G. Pierson. II ockesxir
Del, on Tuesday. January 10. Leave th
house at | p, m. Services at Red Cia
Sr~ck Ghurch, Funeral r charge {
In adjoining cemetery.
THOMPsoN--In this city. on Januar
9TH. 1922. John g.. husband of Emn
Coylc Thompson.
Relatives and friends are invited to a
t.nd the funeral servicrs At the residen,
0f bis sister. Mira Maud v Hawkins. 81
Jeckson street, on Thursday. January l.
\, 10 O'Clock. lntsrment at West No
tanghAm. Md.
WAR>ER-In this city on January
1922. Susan p. daughter Of the Ia
Howard r. and Willtamina Y. Warne
Funeral services will be held 81 her Ia
testdrDce. 1900 Delswaro avenue
Monday. January q. At 3 O'Clock. Ii
term~nt private
Every evening, Wilmington daily commercial., 1922-01-09
WILSON SENDS MESSAGE
TO TENNESSEE SOCIETY

New York. Jan. s.--This message
from ex-frcsident Woodrow Wilson.
IN reply 20 resolution sent 10 him by
the Tennessee Society on Jan. 5. was
received yesterday by i;s President,
Malcolm Mescham. at $40 Park ave-
nuc.
pray accept for yourself and. when
Every evening, Wilmington daily commercial., 1922-01-09
To Address Hercule, .Club.

DR.. Joseph French Johnson, dean
Of the School of Commerce of New
York University will speak tomor-
row evening before the Hercules Club
Of Wilmington on Business Condl-
tions."
Every evening, Wilmington daily commercial., 1922-01-09
Authority to Inspect Boilers.

Assistant City Solicitor p. Warren
Green. is preparing an ordinance for
approval by City Council, giving the
board OF examiners Of the stationary
engineers authority TO enter all boiler
and engine rooms in the city, for the
purpose OF making examinations.
Every evening, Wilmington daily commercial., 1922-01-09

allowed 10 move any gate or valve be-
longing TO the canal.
Boats and RATS shall be securely
noored In the locks by their own crew
under direction OF the lockmaster by
bow and spring or stern lines to the
snubbins posts provided for that pur-
pose
Every evening, Wilmington daily commercial., 1922-01-09
To Chr. = Cold in One p.x.

Take Laxative Bromo Quihine tab
let's. The genuine bears the signature
OF f. w. Grove. (Be sure you get
Bronco 30c,--Aov.
Every evening, Wilmington daily commercial., 1922-01-09
Fine Room for Rent.

For rent. si1 Washington ST.. front
room; good location for physician or
dentist; southern exposure, heat ana
sunlight. every convenience. nicely
furnished. Phone 3370.-Ady,
Every evening, Wilmington daily commercial., 1922-01-09
IN MEMORIAH.

In sad but loving remembrance OF nv
dear mother. y. Jane Davis. who departed
this lifc January =. 1916
Alma Davis Todd d
Every evening, Wilmington daily commercial., 1922-01-09

Additional death notices recsd vod too late
for this column VII be found on Financial
PAee
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

The Rotary club OF Chickasha,
will stage matinee performance
of its big Minstrel Revue on FRI
day afternoon at 2:3O. free to the
ward school children Of the city, Of
ficers Of the club announced this
morning.
There are to be two other per-
formances OF the show, the first
Thursday afternoon and the other
Friday night. II was made plain
that the Friday afternoon matinee
was strictly a show for the kids
No admission will be charged. Free
tickets are to be distributed TO the
students at the ward schools and
the kids" are to be the guests of
the Rotary club for an hour or so
of fun making, songs and glittering
scenes.
ut has been and is now the pur-
pose of the Chickasha Rotary club
to live up to its motto OF Service
Above Self" said Roy l.. Jones.
president. 1--WE realize that there
are many children who would not
have the opportunity to see our min
strel show if 1t were necessary for
them to purchase tickets. We there
fore decided to give them a per-
formance, free of charge and we
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16
ROTARY TO GIVE MINSTREL REVUE
MATINEE FREE FOR "KIDS" FRIDAY
AFTERNOON, ANNOUNCEMENT STATES

expect that the house will be packed
TO the doors.
"We will take charge OF the chill
dren at the door and see that they
are cared for. Rotarians, who are
not appearing in the show and the
Rotary AIMS, will be ON duty in
the theatre to see that the children
are given the best of attention. The
matinee will be over about o'clock
and we ask the parents TO he ready
to take charge of the children at
the door of the theatre. We will do
our best TO make them laugh and
see that they have a good time
while they are with us. We want
them to come"
Rehearsals for the show are 60
irg forward with bang now and
the show is taking on the form of
real AL G. Fields or Neil O'Brien
performance of old, according to
Jack Mock, director. Costumes were
distributed this morning.
Likewise, Rotarians and Rotary
AIMS are stalking the ticket sale to-
day, starting at 3 o'clock this morn
ing. The main floor tickets being
sold today are exchangeable for re-
served seats at Brownson's drug
store at o'clock Wednesday morn
ing.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16
CONSTITUTIONAL DEMOCRATIC CLUB.

Ne believe in the Constitution Representative Government
Amerieansni and American Institutions Political Honesty and
Party Integrity.
We believe principles OF democracy as advocated and
paetced by Thomas Jefferson Andrew Jackson and Woodrow
Wilson.
We oppose Socialism Bolshcvism and all other theories and
policies contrary TO form OF and the principles
We declare that the Democratic Party in Oklahoma has
nominee for Governor because:
(l) Socialists voted in the Democratic primary in violation
OF the spirit Of the election laws and thereby succeeded in attach
ing the name Democrat" TO their candidate
% state convention OF delegates chosen from the various
precincts and counties is the only authorized medium through
which to formulate and adopte platform OF democratic prin-
ciples.
C) Such state convention held in Oklahoma City
August 18TH 1922 which time the Resolutions Committee
sded carefully every plank OF the socaed Shawnee Platform
and rejected several OF said pank being undenocrac and
socialistic
( Upon demand of said candidate his supporters made
minority report said in which attempted
add to the platform adopted by the majority of the Resolutions
Committees all panks rejected by such majority members
(9 The issue thus brought before the entire convention
Of duly accredited democratic delegates and by overwhelming
majority vote the said undemocratc and socatc pank of the
Shawnee Platform were rejected bv the Democratic convention
(o Notwithstanding all of which the socasic influence
said candidate such he thereafter
tnues to announce that he stands rrevocabv upon the uneo
cratic and socatc panks OF the Shawnee Platform rejected by
the Democratic Convention until this amended by the groups that
gave it birth.
(0 The action of the convention in rejecting said plauks
just binding upon all true democrats the affirmative action
taken on panks adopted
of government in Oklahoma under the misucd Of "Dmoc
rac and thereby destroy party integrity We declare that
democrat obligated to vote Tor the socacd democratic nominee
for governor but in this crisis loyalty to home to country and
party demand that follow the dictates of conscience rather
than the usurped banner of party.
We hereby declare intention Of supporting candidate
who stands square the platform adopted by the
cratic Convention August 18TH 1922 and of opposing the
called democratic nominee for and the soasc Shawnee
platform upon which he stands and invite
join effort State and Party this
threatened Socasc tragedy from which, they would
for generation
We therefore, associate ourselves together under the
Constitutional Democratic Club OF Grady County, for the purposes
set out.
CONSTITUTIONAL DEMOCRATIC CLUB
OF GRADY COUNTY,
%E CLYDE KELLEY, President,
SCOTT JONES' Secretary
Advertisement
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16
Church Council in
Statement Against
AW Masked Bodies
(By The United Press. J.

Washington, Oct. 16-The FEEDER
ated Council Of Churches of Christ
in America, representing twenty
million protestants, today went on
record as opposing such masked or
ganizations as the Ku Klux Klan.
The administrative committee of
the council has passed resolutions
nouncing organizations whose
members were masked, oath-bound
and unknown and whose activities
have the effect of arousing religious
prejudice and racial antipathies."
The Rev. Samuel McCrea Cavert,
one of the general secretaries of the
council, said the administrative COM
mittee had the Ku Klux Klan in
mind in passing the resolution.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16
Nervous Feeling Due
to Gas on Stomach

Pressure of gas on heart and other
organs often causes a restless, nerv-
GUS feeling. Simple buckthorn bark,
glycerine, etc., as mixed in Adlerika,
expels gas and relieves pressure and
nervousness almost INSTANTLY.
Acts on BOTH upper and lower
bowel. Adlerika removes matter you
never thought was in your system
which poisoned stomach, causing gas
and nervousness. EXCELLENT to
guard against appendicitis. Owl Drug
Store, 800 Chickasha Avenue.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16
BOY is ARRESTED FOR
MURDER OF SWEETHEART

Bedford, Ky, Oct. 16.-Candy Law,
81, was arrested here today charged
with the murder of his 16-year-old
sweetheart, Thelma Chandler.
The girls body, limbs bruised, was
found in her bedroom late yesterday
by her father, Samuel Chandler,
farmer, who lives five miles south of
here.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16
ISSUE STORM WARNING.

New York, Oct 16.-A storm warn
ing was issued by the weather bu-
reau today for Mobile and the vi
cinity of the Gulf of Mexico. The
wind is increasing in intensity and
is due to move west and northwest
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16
PUBLIC RECORDS
Marriage Licenses.

John Newberry, age 30, of Rush
Springs and Mary Holt, age "a, of
Rush Springs.
Louis Morris, age "a, of Lawton.
and Miss Ella Blair, age 90, of Okla
homa City.
b. w. S. Wilson, age 26. of Rush
Springs and Virginia Wallace, age
10, of Rush Springs.
l.. A. Dyer, age 2S, of Duncan and
Miss Lena Jacobs, age %, of Broken
Arrow, Okla.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

Roach has intlmated that he will
enter Central College next year.
Fans who witnessed the Oklahoma
University-Central encounter at Nor
man Saturday afternoon declare he
will be in fast company II he enters
the Edmond school. Few OF the
members Of Charlie Wantland's
1922 Central aggregation will be
lost by graduation, It is said.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16
Looking EN- OUer
By Phil

ny hIs stellar playing IN tho game
nj pauls Valley last Thursday after
noon. Diamond Roach. cx-captaln and
mllback on the chIckasha III crew.
placed himself In position for nomi'
nation for berth on the mythical
allstar eleven.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

Roach showed the Pauls Valley
grid fans something new In all.
round play. His educated toe
was In great shape, his punts
averaging 20 yards. Ne booted
two goals from placement, one
from the 4o.yard line. The big
fuIibaok gained consistently and
aided by ten other orIdsters who
were In great form. scored a
bulk Of the chIekasha counters.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

In the college auditorium. The en-
tcriainmont viii begin at $500
o'clock.
The head Of tho department an.
nouncod today that the following
program win be rendered:
Rhapaodle--c Major Dohnanyl
Miss Dwyer
Cal Indian Lament -- Dyornk. .Krolalor
wv Natte H~@a~~araaaaaas HfHNIilH
Miss buchanan.
ta) All Woin ------------ Godoway
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

With his 1920 record TO assist
him. Roach should win a place
on the mythical crew to be Sc
lected soon. OF course, much
depends on his showing In the
five games which remain on the
chickasha high schools schedule
for the season.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

Mortgage debts on 5o.so6 farms
IN orcgan amount to si.s per cent
fthe total value OF the farms.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16
Fine Arts Recital
at o. &. w. Tonight

Members of the fine arts faculty
OF the oklahoma College for Women
viii appear IN a recital this evening
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

Malaria IA caused by microscopic
animal parasite Injected by a mos.
quito when Il bites a person.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

Surrounding a CLAIMS gullet is a
nerve ring with nerve branches,
which control the clans locomotion.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

The local lad was second choice
for all-state fullback In 1920. his
first season In interscholastic foot.
ball. At the close OF that season,
he was n unanimous choice on the
all-confrence team. Chickasha be.
ing out of the association. Roach or
any other member of last years c.
II. S. crew. was not given consider
alton In 1921.
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

Fans from Purcell. Ardmore and
many other towns witnessed the
Chickasha.Pauls Valley tilt. They.
undoubtedly. viii give Roach rec.
concentrations which should help
him In his bid for an all.state berth
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

pola Negr heads 5000 the
worlds greatest will be the
rise and fall OF winsome little
French mlner the king
finally ebb the shadow OF the hatred
millions OF people vicious
skirts" picture beyond and will
neve
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1922-10-16

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