The Washington times., 1922-10-01

York: Funk and waghalis.
ryFIIS book explains why city
editors are broken on the
Il wheel of their profession, an1
why reporters wear looks OF sad
disillusionment at an early age.
1t would be well for all city
editors to keep a pile of these
books within reach, to pass out to
visitors who bring everything but
news into the city room, with a
weary Here's how" or words to
that effect.
Getting Your Name Into Print"
is a rather inadequate title for the
book. 1t deals not only with
judicious publicity, but with
methods of treating reporters and
editors, libel and suppression Of
news.
The author has the goods and ,
the bads. on newspapers and press.
agents, official or self-appointed.
He does not seek a more COM
plicated definition for the noun
spade" but calls 1t a darned
shovel without a twinge Of con
science.
The chapter on square dealing
with newspapers and newspaper.
men should be of especial interest
to the person who desires to cul-
tivate newspaper influence. 1t is
clearly pointed out that II a man
double-crossed every newspaper in
the United States. he would have
no more chance of being elected
President than the proverbial
SNOWFALL in Hades.
The book also was written with
the intention of planting the news
instinct in the minds of the general
public, and of writing news in a
way that will not cause the city
editor to bite chunks OF plaster
from the wall.
Told in clear. concise English,
from the wealth of Mr.. McCauley's
experience in the newspaper field,
and In a length that makes the
book a booklet, this man has
plumbed the depths of publicity
and has brought up a bucketful of
facts for the reading public.
Every city editor in the United
States prayed that some day
somebody would do this. Their
prayers have been answered, and
Hallelujahs echo the length and
breadth Of this nation Of news
papers.
n B. BURGIN'S Memoirs of
Clubman" is one OF the
chattiest. most readable, most
genial books OF that sort published
in many a day. Its author. who
began life in Canada, has had a..
ventures of the most varied kinds
in all parts of a world that he has
always found entertaining. AS al
editor Of the London Idler he met
all the literary lights Of England
and many Of other countries
through ten or a dozen years. He
has himself written a long list of
novels.
When once an erroneous an
nouncement Of his death was
published he had the unusual
experience OF reading his own
obituary in ninety-three papers.
The book, which Is published by
E. P. Dutton & Co.. is a very COM
panionable one because 1t . 30
friendly in its tone, so lively aud
genial. and because II is a regular
treasure house of good stories.
In this case the person In pos
session OF the vital knowledge Ia
a boy of fourteen. who becomes
complicated in the affair owing
to a prank he engages in. OF
course, he begins without the
faintest intimation Of the part he
is to play, and when the time
comes he might be Of Assistance TO
the innocent man, he Is not only
forced to travel far from home, but
becomes Ill at the moment when
he is most needed. The introduc
tion OF a boy In the fates Of grown
people has not too often been trle,i
in fiction. The present effort
lends an interest to the book othe:'
than that OF the mere suspense.