Weekly journal-miner., 1922-01-25
Advertising


 From what l know of the east, he said after his return from the val ley, "it is most surprising that, from the standpoint of health alone, Pres colt has not a population five times as large as it has now. You don't spend enough for advertising"
 The new booklet on Prescott's cli- matic advantages was mentioned, and MT. O'Brien said:
 Yes, 1 have copy of it in my pocket. It is start in the right direction. Your climate should be called to the attention of the entire country. Here you have a health resort established by the United States and justly recognized by the government against the efforts of larger and better known cities. And without political influence, for town of this size couldn't exert po- litical pull against much bigger cities, could it? Did you know that Denver was trying to get that hos pital? Well, Denver and several other large cities were fighting for public health service hospitals, and in spite of that the government select ed the known health resort. Do you know how unusual that is? Well, there you have a basis for making your city known all over the coun- try, that is unequaled."
 Health and Income
 The hospital at Fort Whipple is pouring large sums of money into Prescott every month, MT. O'Brien said,. their payroll alone being $6O,- dO0 It was recalled that officials at the fort a short time ago estimated the income to Prescott from Whip pie Barracks at $l25,00O month.
 Multiply that by five times" said Mir. O'Brien, land see what the in come to your business men would be if you had five times as many people here"
 And they should be here, he said. Last years statistics compiled by hotel men on the trail to California showed that 750OO automobiles went through that part of Arizona during the year. Statistics show that every member of an automobile party spends every day $l0 per person. Suppose but 20 per cent of those 75,000 automobile parties in one year was diverted to Prescott. Think of the business that would bring to this city"
 Good roads would bring them, said the customer. There is not only the unsurpassed climate of this section, and :he remarkable scenic attractions but some of the biggest copper mines in the country, which they would have an opportunity to visit. And they would visit them, because auto mobile tourists don't have to rush ahead, but can make any detour and take as much time as they please. What would detour of 120 miles mean to a party with plenty of time and money? They would come, if they had been informed about Pres colt. And that is where your adver- Using comes in"
 Agriculture Needed
 The copper mines and the cattle industry that support Yavapai coun- ty make interesting attractions to the customer. But Prescott should be backed by plenty of agriculture. The mines can shut down. Wherever you find thriving city, it is set in a large agricultural background. The development of the Salt River valley i around Phoenix is an example of i what can be done. And agriculture can be developed around Prescott" Mr. OBrien had visited the Giles ] pie dam in the south, and here visit ed the Williamson valley, Lake Wat son dam and the Prescott Farms and other agricultural projects. He had data and figures stored away for ref erence.
 'I am surprised" he said, that Arizona shipped in last year over 70 | per cent of its agricultural products It is unnecessary to ship from other states, when, these valleys should be producing enough products to supply :