The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1922-01-16
POSTER men HERE
Tri-State Billboard Convention
Opens in Topeka To-day.
Business Depression Not Felt
by State Agencies.

More than 100 billboard advertising
men from Kansas. Missouri and Ne
braska gathered in Topeka today for
the program of the annual convention
of the Tri-State Poster Advertising as
ISOLATION at the Chamber OF Com
merce.
The boys band from the State In
dustrial school was on hand to. wei
come THE arriving advertising men at
the hotel.
The parlors of the Chamber of Com
merce were turned over to the bill
board men, and have been lavishly
decorated for the affair. One Of the
most striking features of the decora-
tions is an array of photographs OF
billboard groups which have been
erected by the different companies
represented at the convention. One
entire side of the room is occupied by
one of the posters which are being
erected by the National Advertising
association and the Association of Ro-
tary clubs in cooperation.
The program opened with a concert
by the boys band, after which the
meeting was called to order by J. H.
Brinkmeyer, president of the Tri-StateN
association. Mayor Herbert J. Cor
wine welcomed the ad men to Topeka,
and the business of receiving the re
ports of officers was commenced.
Emmett d. George, secretary to
Governor Allen, spoke this afternoon.
Other>addresses scheduled for the at
-ternoon, LAS the LayInan Views Out
door Advertising" by Luther Bailey, OF
Topeka; what the Advertiser Con-
siders Service" by Brinkmeyers and on
other subjects by z. Allen Frost. of
Chicago, legal counsel for the asso-
citation. George F. Olendorf and c.
.. Philley.
Banquet This Evening.
At o'clock tonight the advertising
men will banquet at the Chamber of
Commerce, with five acts OF vaude-
vile from the Novelty theater, and
boxing events by the boys from the
state industrial school, as an enter
tainment to follow. Special entertain
ment Is being arranged for the wives
who have accompanied the members
of the association to Topeka, both to-
day and Tuesday.
The Tuesday program will open at
10 o'clock with addresses by H. b.
Malone and Fred r. Corbett, and a
discussion on the inspection of plants.
The Tuesday afternoon program will
end the convention, and will consist
of a business session.
THE business depression has not
been felt by the poster advertising
agencies, as it has been felt by the
general merchant" E. Allen Frost OF
Chicago, legal representa- tive of the
The innumerable campaigns which
have been staged in order to force the
sale of mercha ndise, have resulted in
a great increase in advertising. The
losses which have been taken I'm in
ventories. merchants have tried to
make up by increased selling volume.
and they have turned to advertising TO
help them"
The object of the convention at To-
peka is to discuss service problems or
the Billboard men themselves, Frost
said. The problems which will be dis
cussed are largely technical and me-
ehanical, and pertain to the maiute-
rance of the billboard structures
against the attacks of the elements to
which they are exposed.
The men have met here to talk
over means of giving the very best
service for the money which is paid
to them by their customers" Frost
said.
ident of the Tri-State Poster Advertis-
ing association and also of the Poster
Advertising Association, Inc, of the
United States, agreed with Frost on
the latter's optimistic view of condi-
tons. "Of course, there is a tendency
toward conservatism and careful in
vestigation of the value of all forms or
advertising" Brinkmeyer said The
big national manufacturers use ali
the forms of advertising there are
and that. in my opinion, is the correct
lneth od"