davidaulloa/AmericanStories huggingface dataset:
New-York tribune., 1922-01-08
Cole Offers
Remedy for
Poor Sales
Getting Results in Auto
Industry No Different
Than in ANY Other Busi-
ness, Manufacturer SAYS
Suggests Simple Designs
Solution of Market Prob.
lem Is to ssCive Maximum
of Value at Lowest Price,

. Setting sales results in the automo-
bile business is no different from the
methods in any other business. in the
opinion of j. ]. Cole, president Of the
Cole Motor Car Company, who says
this has been proven by the showing
made by his Company during the last
year. He advises "judicious advcrtis-
ing as the most effective means Of
overcoming any loss in the public's
buying power.
"As every one knows" says Mr. Cole
1918 was the biggest year in the his
tory of the automobile business and
1920 close second. During October,
1871. which was supposed to be the
slowest year we have ever encountered,
the Cole Motor Car Company shipped
100 per cent more cars than it shipped
during October. 1920 In November we
exceeded our November showing of
1920 by 200 per cent, and in December
by 500 per cent
Manufacturers must learn that this
period of reconstruction is going to
stress ability more than it is going
to stress engineering or factory man
agemcnt. The solution to the situation
is merely the question of giving the
public the very maximum of value at
the lowest possible selling price.
The Engineers Responsibility
An engineer can double the work of
the factory by designing the chassis
wrong. From now on engineers must
concentrate on getting extreme sim
pllcity into the chassis, thus making
the work of the factory easier, quicker.
and less expensive, and at the same
time actually adding serviceablity to
the car.
''The real loss and wastaee in the
automobi business has been in the
sales or distribution end We must
now learn to sell with less lost motion
and at less expense. 1t is not fair to
the buyer to make him pay for the fac
torys sales incompetency and for
wasteful sales methods.
The Cole Motor Car Company has
modified its selling plan to meet the
new conditions imposed by this period.
For one thing, the old-fashioned sales
missionary has been fred We have no
men travelling the country aimlessly
and without any excuse running up
hotel bills ad railroad fares at the ex
pense Of the buyer of Cole cars.
1t is utterly impossible for an auto
mobile to be economically marketed
without advertising. But in my opinion
the automobile industry has wasted
terrific amount of money in wrong
headed advertising.
Advertising Effective as Rifle
I'VE all know that the most econom-
lcal and effective weapon ever devel-
oped in warfare is the rifle, especially
II it happens to be in the hands of a
sharpshooter. The same principle. abso-
iutely, applies to advertising methods.
Cole advertising from now on will
be aimed at definite objectives, and we
VIII not pull! the trigger until we get
bead
After our method of national adver-
tisne has been judciously determined
we Will then appeal direct to our posi-
bic buyers through their own daily
newspapers, and in the selection of
these daily newspapers we will give
very serious consideration to the rec
concentrations of our dealers in every
given case"
New-York tribune., 1922-01-08
New Features
Mark Models
Seen at Show

which has created the most attention
in England, however, is the small one,
rated at Ia horsepower. The engine is
about half the size Of = Ford, having
a bore Of 205 inches and stroke Of
s Ito inches. This machine is typical
Of several English cars, which give
forty to sixty miles OH a gallon Of
gasoline, and have an equally small
tire expense. The wheclbase is ia
inches, the tread 80 inches and four
speed transmission is fitted.
The New Velie
The new Velc is distinguished by
siX-cylndcr engine which is produced
in the Velie factory. 1t has overhead
valves and its design throughout is
such as to render it more than usually
silent, powerful and economical.
The new Haynes Is is six-cylinder
car which is said to develop seventy
five horsepower. 1t has n 31sx5 3-16-
inch engine 132-inch wheel base, and
lists at S2.4S5.
UnQucstionably the most interesting
feature in the EsscxHudson exhibit is
tho new vc-passenger Essex Coach.
which sells for $1,495, or only $500
more than the touring car. This new
Essex model marks an advance in BODY
building. The extremely low price for
this closed car is due not to any re-
duction in quality or appearance, but
to the substitution of advanced manu-
featuring methods for the methods of
the coach builder This is the first
time that an automobile manufacturer
has been able to meet the publc's
insistent demand for closed car
which costs very little more than an
cpen car.
The new ESSEX has redesigncd evil
indcr head and new pistons, and hot
spot manifold aids in the vaporization
Of the fuel. A new muffler has been
fitted. and the springs have been re-
designed. The standard finish Is now
blue instead Of green, rs formerly.
Changes in Super-Six
The Hudson super-six has been con-
sidcrably changed, although its ap-
pearance has not been altered much.
The drivers compartment has been re-
designed to provide easier steering and
better pedal and control lever action.
New-York tribune., 1922-01-08
bort Company Puts Out
Two New Closed Types
Sedan and Coupe Are Offered
at Only 20 Per Cent More
Than Open Car List

The bort Motor Car Company has
added two closed types to It's line. The
difference in cost is less than third
OF the average Of all cars. The new
bort sedan, known as Model 1877,
costs $40 more than the touring car,
and the new Dort coupe, known as
Model 14-T, costs $3.50 more than the
roadster.
Here is the first successful attemp,
on the part of a manufacturer to give
to motorists a real closed car at only
20 per cent more than the list price OF
the open car" says +. l.. Sanford, Dors
branch manager
New-York tribune., 1922-01-08
Roamer Sportster
LIN Barley Exhibit
4-Passenger Model Equipped
With Rochester-Dusenbcrs
Motor and Has Fine Lines

The. Barley Motor Car Company.
manufacturers of Roamer cars, are
showing number of their attractive
new I, models in the Roamcr exhibit at
the Palace. One of these is the now
r-passenger Sportster. 1t is equipped
with Roche hester-Duesenberg motor and
the body lines are of the exclusive.
custom-built sort. The lines of the
cowi permit the use of new type Of
windshield which adds to the cars
appearance.
Features on this model are the tom
neau Windshield, barrel lights, indi-
vidual steps and step lights, side spare
wheel carrier and trunk rack with a
special trunk on the rear. 1t is i'm
lshed in gray, with red chassis, has
red leather upholstery and a gray cloth
totp lined in maroon to CORE pond with
the color scheme of the car.
Unusual performance and high speed
are two attributes claimed for the new
model
New-York tribune., 1922-01-08

being more generally used on new de-
signs. Carburetors and exhaust.
heated Intake passages have improved.
to give more power and greater econ
omy and to reduce crank case diIu-
ton.
There is promise that several new
air-coo]ed cars and new steam cars will
be put on sale during 1922. The Cen
eral Motors Company and two other
prominent manufacturers are working
on air-cooled cars. Many engineers
arc also developing steam machines
There are two which will sell for less
than $1,000, one Of which is beinp
built by the Detroit Steam Motor =
poration and another by CoaA< ,atAAn-
New-York tribune., 1922-01-08
Wouldn't You Like to Ozur,

ease. 1t rides with the lu11ing comfort
OF a big car. 1t is easily turned and
parked In narrow and crowded spaces.
Operating cost is low. The New Inn
proved Essex chassis requires hardly any
attention: The body is built to qiye
long service.
New-York tribune., 1922-01-08

ers, Inc, Of indianapolis. Thu ,...
= a Il, t,hress-cylinder Wee engine, '..ssr rus1 has
PACK OF the boiler, under the bo"aa ovaantsd
IN unit with two-speed ana a0od, and
transmission. Other steamers saeysrss
planned by the Scott-Newcomhe posine
Car Company, of St. Louis Li"'. .us Motor
troit naf,ow Steam Engine Syndicate" s"a %, n The
II viii be noted that most =. =,
equipment. s'andard
Ilres are great deal chean.. A.
they have ever been before. tnsn
slo In the 3ox3h inch size and iee s,al lct
in the 32x4-inch size. ""o $S2%0
New-York tribune., 1922-01-08
Economy
That Endures

10 the savings in fuel, oil. tires and
upkeep all Essex owners know. the
Coach now adds the economy of a fine
distinguished closed car, at price you
will like. Best of all it continues these
qualities, free from annoyance and
maintenance cost. In every way the
coach wins the pride of ownership.
60 see the Coach. You are sure to want
1t. Deliveries are behind now, and you
will not want to wait too long for yours.
New-York tribune., 1922-01-08

Has These Fine
Car Details
Dash controlled venhlator
Wind and Rainproof
Windshield.
FIno quality plate Glass
windows.
Sun visor.
Lu86a6e and tool locker,
opened from rear.
Newest type easy oper-
dt179 cranl1handle lifts
on door windows.
-Four hinges on each door
and fittings that hold
doors soEd-very i'm
portaut.
Fine texture, lonfwearinf
upholstery and rugs.
Radiator shutters and
motometcr for efficient
motor control
Cord tires.
New-York tribune., 1922-01-08
Auto Exports, 1921

Value of motor vehi-
cles and parts ex-
ported, including
engines and tires. $102, ,945 $40
Number of motor
cars exported -. 3o,e39
Value of motor cars
exported 49,. ...... SS3,712,2oS
Number of motor
trucks exported 7,74S
Value of motor
trucks exported -. $11, 1,457,616
Number Of countries
to which automo-
biles were exported
during year ...... ia
New-York tribune., 1922-01-08
A. l.. Newton Says He Will
Sell $4,000 Cars This Year

Arthur Lee Newton, sales and advcr-
branch of the Buick Motor Car Com.
pany, expects to sell $4,000 cars this
year. He holds the record for retail
sales Of automobiles. He also has
been q retail automob;:e sales and ad-
vertising manager longer than any one
now along New York City's automobile
row.
The daily star-mirror. (Moscow, Idaho) 1911-1939, 1922-12-18
GIFTS AT SMALL COST

Ever Sharp Pencils
Pocket. Knives
Harmonious
Ivory Frames
Highland Linen Paper
Playing Cards
Dominoes
Coin Purses
Talcum Powders
Toilet Waters
Domestic and Imported
Toilet Sets
Hair Brushes
Combs
Perfume Atomizers
Coin Purses
Card Cases
J. & ]. Baby Gift Sets
Photo Albums
Lather Brushes
Safety Razors
Thermometers
Sewing Scissors
Ever Ready Flashlight
Rubber Balls
Candle Sticks
Paper White Narcissus bulbs
Diarys
Books
Serving Trays
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21

| Plenty of good preaching and excel
| lent music under the leadership OF
Rev. Harry Stewart and wife OF
Havre de Grace and Brother Munger
of Baltimore. 1t was very evident
that everyone enjoyed the week of
pleasure and recreation. We had
with us many friends from Baltimore
and other points.
Mrs. Gail Murrel, has returned to
her home in Baltimore, after spend
ing several days with her sister, Mrs.
Wallace Spedden, of James.
Mrs. William Langville, of Balti
more is visiting relatives and friends
in this vicinity.
Miss Mary Hubbard and friend
Mr.. Sherman Webb, have returned to
their home in Baltimore, after spend
ing several days with her sister, Mrs.
Lola Brannock, of Cornersville.
Mr.. Robert P. Cook has returned
his home after spending two weeks
with relatives and friends in this
community
Mrs. Clara Spedden, of Baltimore,
is visiting her daughter Mrs. George
Howard.
We are sorry indeed to report that
Mr.. William Layton, of Cornersville,
is confined to his home because of
illness. We hope him a speedy re-
covery:
Miss Sadie Spedden has returned
10 her home in Baltimore, via the
Emma Giles after spending sometime
as the guest of her cousin, Mrs.
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21

George Spedden, of Hills Point.
! Mr.. Hampton Wilson, of Altoona
Pa. and Mrs. Henrietta James, Of
Baltimore are visiting at the home Of
Mr.. and Mrs. William R. Thomas, oil
Hills Point.
Mrs. Jay Wheeler and daughter
Mrs. Jessie Leitch, of Baltimore, are
visiting Mrs. Wheeler's sister, Mrs
Laura Spedden of James.
Mrs. Sallie Stevens, of Baltimore
is the guest of her cousins, Mr.. and
Mrs. John Wheatley, of Wrights. -.
Miss Ida Muir, of Baltimore Is
the guest of her cousin, Mrs. Samuel
Linthicum, of Cornersville.
Mrs. Grace Randall and Mr.. Henry
Tall, of Baltimore, are visiting at
the home of Mr. and Mrs. Edward
Lawless of Lloyds'.
Mrs. Emmett Stevens and daughter
Elizabeth, have returned to their
home in Baltimore, after a ten days
trip visiting relatives and friends at
Cornersville.
Miss Anita Spedden, has returned
TO her home at James. after spend
ing week in Havre de Grace and
Baltimore visiting friends.
We are sorry to report that Mr..
Eugene Wilson, of Wrights' lost
Two valuable horses in less than 4
weeks time with what is supposed to
have been acid poison.
Mr.. and Mrs. Robert Barrack and
son, Glands, of Baltimore, are visit
ing Mr.. Barracks parents, Mr.. and
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21
East New market Items

Miss Elizabeth NicolS is spending
sometime with relatives at Belair
Md.
Miss Anna-May Smith OF Pittsvll!e
who was the guest of Miss Mafgu-
erite Clifton last week, is visiting
Miss Mary Gootee.
DR.. W. II. Collins, Of Washington,
D. c. was the guest of his cousins,
MI. AMI Mrs. E. c. Bell, this week.
Miss Elinor Boil is spending SONG
time IN Baltimore, With relatives.
Miss Esther Melvin of Baltimore,
spent the weekend with her grand
mother, Mrs. Betsy Wright.
Mr.. Oliver Hubbard and Miss Ruth
Hubbard, who have been the guests
at the home of Mr.. Hubh&Td's sister
Mrs. Charles Webster, left on We'd
nesday for Philadelphia, where they
will visit relatives before returning
to their home at Ridgefield Park,
NeE{ Jersey.
Mr.. and Mrs. Stockley, and Mr..
Donald Stockley of Baltimore are
guests of Mr. and Mrs. Frank Spence
Miss Anna Camper has returned
home from a visit to her brother Mr..
LA llllS N"ihpCIs az AAeAS Ni@NS Il,
Miss Camper also visited Washington
Baltimore and Betterton.
Rev. and Mrs. Herbert LOOMS and
family Of Cumberland arrived in
town Thursday, by automobile, and
are visiting Mr.. LOOMS parents Mr..
and Mrs. F. H. LOOMS.
Mr.. and Mrs. G.. w. Isenberg had
as their guests this week Mr.. and
Mrs. Frank Wright and son of Ard
more, Pa.
Rev and Mrs G.. r. Brooks are
expected to be at home by Sunday,
having spent their vacation of a
month at Cumberland and Baltimore
Miss Mary Phillips and Master
Webster Reid of Hurlock spent part
of this week at the home of Mrs. j.
W. Grove.
Mr.. Roy Melvin and son, Roy Jr.
of Wilmin gton, Del. spent the week
end with Mr. Melvin's sister Mrs. f.
W. Reed.
Mrs. W. j. Grove and Miss Nellie
Wheatley left on Thursday for Bal
timore where they will spend a few
days.
Miss Ruth Blake left Wednesday,
10 enter lue ACKNOWLEDGEMENTS llu
Hospital to study nursing.
Mr.. and Mrs. Leland Meyers, are
the guests of Mr.. Meyers parents
Miss Mary Frances Grove is spend
Mr.. and Mrs Charles Meyers.
ing sometime at Royal Oak with rel
atives.
Mrs. Mary X Wiley, Misses Re
becca and Mary-Bramble Wiley and
Mr. Edward Bramble left on We'd
nesday for visit near Baltimore.
Mrs. Grant L. Stiner and little son
spent part Of this week in town.
Mrs. Paul Willis is spending the
week in Vienna.
Rev and Mrs. J. H. Whedbee and
boys have returned from their va
cation-trip which was spent at Will
mington Del, and ocean Grove, New
Jersey.
Miss Evelyn Stevens of Baltimore,
is the guest of Miss Mildred Nicols.
Don't fail to read the church
notices, and be sure to come to the
Cradle Roll Service, at 1915 A. NJ.
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21
Meyers---Veries

Mr.. Leland Meyers, formerly of
East New Market, and Miss Emma
De Wit Veries of Sparta, Kentucky
were married on Thursday, August
the tenth. at Sparta. Announce
ments of the marriage were sent out
by the parents of the bride, II, md
Mrs. p. H. Veries, and were receiy -
in East New Market in the mail on
the same train that Mr.. and Mrs.
Meyers arrived there on. The mar
riage was surprise, but the young
couple are receiving congratulations
and best wishes from all.
Mr.. and Mrs. Meyers will be at
home at Georgetown Kentucky,
after the twenty-fifth of September.
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21
Standing OF Clubs
WOULD CUT PRICE
OF MILK In HALF
Dairyman Makes Proposal To Mayor
And Alderman OF Frederick. Law
Held To Be Obstacle. Requires
Use OF Bottles, Which Charles
Wertheimer Would Eliminate In
His Scheme.

Frederick, Aug 17th.-Charles
Wertheimer, one of the most extern
sive dairy cattle owners in the
country, laid before the Mayor and
Aldermen at their regular monthly
meeting last night plan to supply
the public with milk at One-half the
prevailing price charged by dealers.
His proposition is to establish a
station in the city, bring milk in
large containers surrounded by SAM
tary precautions, and sell it in any
quantity desired at 6 cents quart.
He said he will guarantee that the
milk will be of standard quality or
better and that he will make money
at his price. =
Mr. Wertheimer. who is president
of the Frederick County Sheep
Growers Association and promi-
nent member of the Farmers Associ-
alton, said city distributors are pay
ing producers II " cents gallon for
the same milk they are retailing at
II cents a quart, or IA cents gallon
After paying for ice required in ship
ments producers get IL cents gallon
for their milk, he said. He stated
that the public is paying too much
at IL cents quart and that dis
tributors are making more than
fair share of profits. He said he
could bring to the city each day
sufficient quantity, he thought, at
cents a quart, to supply the demand.
All he desired was permission from
the city authorities to do this.
Under provision of the city milk
nd oil mil cf,.ih l1fo6 in the
city must be sold in bottles. There
are also other sanitary regulations to
be complied with. Mr.. Wertheimer
contended that in many instances
bottles had been used by distributors
that were unfit from a sanitary view
point.
His plan is to have\ customers
bring their own vessels to carry away
the milk they buy. Eliminating
bottles and delivery, the price could
be reduced one-half with a fair profit
he said. He asked that the milk
ordinance be modified or new Or
dinance passed that would permit
him or any other milk producer to
sell direct to the city trade.
While the Aldermen held the prop
osition under advisement, they were
inclined to think that the law stood
in the way of Mr.. Wettheimer's
carrying out his plan. Mayor Cul
Ter stated that milk at half the pre-
vailing price, as offered by Mr..
Werthheimer, would be tremendous
advantage, in the event, of course,
that the milk was of standard quality
He pointed out, however that the
city ordinance clearly specified that !
milk distributed locally must be sold =,
in bottles, in accordance with other
regulations, andihe could not see
how this clause of the law could be
overcome.
Mr. Wertheimer said he would .
guarantee to sell the milk under all !
sanitary precautions. The only diff
ference will be that customers must
come after their milk.
While local distributors using bot
ties. will oppose the privilege sought
by Mr.. Wertheimer, his offer already
has attracted considerable attention.
Plenty Of fresh milk of standard quail
ity at cents a quart would be
novelty in this city.
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21
SPUDS ARE BEATEN

Parksley, Va, August 19-Stupid
base running on the part of Parks
ley today lost the game to Salisbury
Q to L. Roche had the Parksley
batters guessing until the seventh in
ming, allowing but two scratch hits.
In the seventh Parksley made three
hits, filling the bases. Steinfelt
would have scored the tying run on
the next play but was caught nap
ping at third, Hart to Schriefer.
Thompson would nave scored the
winning run on Jonowski's sacrifice
fly to left, but left third too soon.
Hart stole home in the second.
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21

Mrs, Van Barrack Cornersville.
!: Mrs. Sallie Seward and Mrs. Laura
Magness, of Baltimore, are visiting
their sister, Mrs. Henry n. Wright
of Wrights'
Miss Sallie Spedden and Bert Rhea
and Mr.. Ernest Rhea, of Baltimore,
are spending sometime as the guest
of Miss .Spedden's parents. Mr.. and
Mrs. Winfield Spedden of Cooks
Point
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21
Fer i
Repeal of The
Volstead Law
Modification of
18th amenmdent
FOR CONGRESS
SOME REASONS WHY.

t.: SOME REASONS
He Volsead
18th would
and place control of all alcoholic liquors
the to control manufacture
distribute it with such safeguards and penalties that will its being
people know being made sold without
morals of old.
He believes this plan will drive the travelling
be the ultimate and solution the liquor problem which
country today.
He further believes
the existence of the AntiSaloon League
Look weeks facts
IND Col Ssk is permitting the above cloud
tons of the day
He believes
individual which
ing and success of
Too much harmful
of which authorized
believes
authority Too much the
high There of reducing
3rd He educated has
in
direct touch with the principal interests the
The of
which needed
declared seeking political
that he is allied with the liquor
are the of honest and independent thinking. ~
by
things because might
and character must have
salvation learn by and suffer the
Advertisement J
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21

klinghoffer, l; by Roche, j,
#Batted for Thompson in ninth.
Score by innings:
Salisbury 49,. o l o 0 0 @
Parksley o 0 0 0 Q u
Summary-Two-base hits. Adams
Hart. Sacrifice hits Hewell, kllned-
inst. Stolen bases, Hart. Double
plav. Warren to Kunkosh to Duffy
Bases on balls, by Klinghoffer, A. by
Roche l. Struck out, by King
hotter, 9; by Roche, l. Wild pltch
Klinghoffer, /; by Roche l. I'm
nire Cloak. Time 1.5Q
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21
Beckwith Neck Items

Our camp closed Sunday, August
18th, and a large crowd was present
taking into consideration the weather
The daily banner. (Cambridge, Md.) 1897-2008, 1922-08-21
EASTERN SHORE LEAGUE
Scores of Saturday

Scores of Saturday
Salisbury 2; Parksley, l
Cambridge 6; Pocomoke, l
Laurel, 8; Crisfield,
Games TOdas
Cambridge at Salisbury, q games
Other clubs not scheduled.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1922-05-21
CANDIDATES. MUST FILE
NAMES WITH CHAIRMAN BY
JUNE II, SEABURY SAYS

Candidate for office III the demo
cratic primaries, which this year VII
~ held On Saturday, Jolly -. must file
their names with the county chairman on
or before June II, il was announced
Saturday by County Chairman r. w.
Scahury. who also announced other inn
Portant information FOR candidates. if
. second. or run-off primary, should be
necessary, II will he held On August IL.
The offic al ballot will be made up on
July ln.
he following rules for guidance Of
prospective candidates were made public
By Mr. Seabury:
The regular primary election Will hc
held on July 22, 1922. A majority 81
the votes cast is required for any dem
ocratic nomination. III sccord. or run
of. primary should be necessary, it will
bc held on August l2th.
All candidates FOR the democratic
nomination for any county "a precinct
office, or for county chairman, or chair
man VI precinct, must file with ;hc
county chairman on ~ before June IL.
1872. thciT requests TO have their names
printed on the official ballot.
d" Each request must be signed and
acknowledged by the candidate. and mast