Rockingham post-dispatch. [volume] (Rockingham, N.C.) 1917-1965, 1922-08-17
DODGE BROTHERS
APPOINT DEALER
Lambeth-ArmiieId. Inc. viii Sell
Popular Detroit Car In This
Territory :

4AiOuuiNShlOiAt 10 htuuC ny OONSN
Brothers, Detroit, of the appointment
OF Lambeth-Armfield, Inc, as their
dealer in this city. They will oc.
cupy the building on IS Washington
street with a complete salesroom and
service station. Their territory in
cludes Arson, Richmond, Scotlands
Robson, Hoke, Chesterfield and part
Marlboro Counties.
The remarkable popularity of the
Dodge Brothers Motor Car has
caused automobile men all over. the
country to clamor for sales priyil.
eyes, but Dodge Brothers policy of
quality in selling methods, as we'll
as quality in the car, requires a
painstaking investigation in every
instance before a selection is made.
In Lambert-Armfield Dodge Bro.
theirs have a dealer on whom they
believe they may rely for both
progressiveness and fair business
methods. III
The prompt manner in which
Dodge Brothers assumed one Of the
foremost positions in the automobile
industry is regarded as striking
testimonial to the high regard in
which their name was held by the
public even before they marketed a
motor car bearing their name.
Prior to that time Dodge Brothers
had built the vital parts for more
than a half million other cars, es;
tablishing reputation of thorough
ness and mechanical skill.
This reputation has been more
than upheld, 1t is said of Dodge
Brothers in explanation Of their un-
usual success, that they spare no
money or effort in building car to
suit their particular ideas of
thoroughness in manufacture. What
their ideas on this subject mean to
the purchaser of their product may
be imagined from the fact that
they have a staff of several hundred
inspectors who do nothing but check
up on workmanship in the various
processes of manufacture. In addi-
ton there are several large depart
ments devoted entirely to similar
lNol.sl, such as the physical and
chemical laboratories where raw
and finished materials are subjected
to tests SO thorough as to leave no
doubt to the quality.
It is significant that the first
Dodge Brothers Motor Car ever built
was made up, exactly as a car is
made in the regular line of pro-
duction. Ordinarily the expert
mental JOB" as the first car is
known, is built OF castings because
of the great time and expense in
volved in preparing dies for forg-
ings. Dodge / others, however, de
cided that their experimental car
should be like the car they expected
to build, i'll every detail, so that
neither they nor the public might be
fooled. So they spent almost a
year in making these dies and pre-
pairing otherwise for a completely
manufactured car. AS result
| when the car was built they knew
what they had and what they and
the public might expect of their
lproducts. As a further result this
first car, although only an expert
| mental job, has rolled up total OF
more than 10000 miles, travelling
year after year under all sorts OF
road conditions. This is but an il
Illustration of the many things unique
in the history of Dodge Brothers as
manufacturers.
Public approval of their principles
of thoroughness is seen in the rapid
expansion of Dodge Brothers Works
made necessary by public demand
In December, 1914, it was plant
of less than 90 acres. Today Dodge
Brothers Works covers 100 acres OF
space.
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