The New York herald., 1922-07-02
STUDEBAKER IN BIG
| LOCAL EXPANSION
Building New Service Station
/ In Brooklyn and Purchases
Winton Building.

Work has just been started on new
Etudebaker service station in Brooklyn
winch VIII be one of the first auto
mobile service stations n the country.
The very great increase in the number
OF Studebakers sold in Brooklyn has
rendered the present facilities inade-
quate to take care Of them. Studebaker
has never been content to regard it's
obligation to Studebaker owners as end
ing with the sale of the car itself.
The new service station will be To-
e~xted between Franklin and Classon
e~enues, running from Dean to Bergen
Street 1t will be four stories. con-
tanning approximately 10000 square feet
in all. The building will be approximately
200 feet square. The entire building
will be of reinforced concrete. fireproof
construction with architectural terra
Gotta trim. The front and rear are
almost entirely OF glass. It's equipment
will be the most complete of any serv-
Ice station in the metropolitan territory.
Every possible facility has been pro-
vided for quick minor adjustments and
expert tuning up which every auto
mobile demands from time to time.
In addition, there will be special fea-
lures for unusual operations. One
of the most interesting features
comprises a special entrance and
elevator for the reception of cars which
have been wrecked on the road The
modern type of ramp garage construc-
ton is carried out throughout. the ramp
being less than Is per cent. grade, ana
q separate ramp and delivering room
has been provided for the delivery OF
new cars to new owners. Special cleo
trio driven serving machinery Will be
installed and the interior illumination
will be by the Cooper-Hewitt Electrlc
System, a white light like daylight:
Equipment will also be provided for oil
baths All exits will be equipped with
gas, oil. water and air-filling units.
THE building will be protected by the
sprinkler system.
The Studebaker Corporation an
nounces, also. the purchase OF the prop
erty at Seventieth street and Broadway,
Manhattan, now occupied by the w IN
ton Company. The building Is 10 feet
by 100 feet The corporation has as
sumed the lease on the ground Tor a
long period to come, with renewal
privileges covering many more years.
The purchase price is not known but
the Corporation plans to spend con-
siderable money remodellinS the IN
terror and front. cutting new entrances
and installing new passenger elevators
There will be five windows on Broad
way. each 20 feet long, full height Thls
will provide Studebaker an additlonal
Broadway saesroom of 6,ooo square feet
for new cars, marking at the Same tiiile
the first extensive automotive develop
ment in the Seventy-second street ols-
trict. 49, "a
The Corporation will continue the oIa
quarters at Fifty-fourth street on whicn
Il has long lease. =.
These two Studebaker expansions IN
the metropolitan district have peer Deen
made necessary by the record SAFES
both In Manhattan and Brooklyn. Al
previous high marks have been beaten zen
both in Manhattan and BrooNiyn iui
each month of 1922 This same condi-
ton has been duplicated in almost every
city throughout the country.
At the recent sales convention OF the
,argar distributors at the factory In
south Bend, it was reported tnat a. tne dns
factory has exceeded it's quota OF eo'V"
cars for the first six months OF lszz.
Tha Cornoration has recently appro-
priated about s3,OooooO for added nuiid,
ings and equipment. which VIII allo"
the 1923 production 10 pe Hiei
x,,o rio lIv over 1872.