Every evening, Wilmington daily commercial., 1922-07-08
BUSINESS OUTLOOK IN
EVERY LINE IS BETTER
Country Laying Foundation tor
Great Period Of Pros
perity.

The following statement was given
out last evening by Roger W. Bahson.
the financial expert and statistical
wizard at the Medford Hillside Broad
casting station, regarding today's eco
monte situation:
There Is a way really to help bust
ness during this period of readjust-
ment, The reason that the various
campaigns to cheer up business have
failed n because. in the early part of
period OF depression. business needs
something more than cheering Up.
These periods OF hard times are not
merely state oC mind. They are the
result OF cXcesscs. the same AZ
spell az sickness They can be cured
only by first removing the causes.
So-callcd sunshine and boosting
campaigns are as futile as trying 10
cure a patient with stimulants when
what he needs Is a dose Of physic.
THE present depression in business
Was not an accident. II you were
Watching fundamental conditions dur
INK 1919 or 1920. YOU knew full well
that a depression would result. More
over. you knew approximately how
serious the depression would have To
be.
II some one starts borrowing
money az the bank. neither we nor
any ono else can tell how much hc
W,u borrow. When. however. ne has
gone the limit. Il les ~ simple matter
of arithmetic to figure how much he
Wall have TO pay back. Just 50 with
"A country'S business In the period
Of expansion We were borrowing and
the initiation of all business statistics
shows approximately how much W.
borrowed. Now We are paying back
and the extent Of the depression shows
that 50 far We have not quite paid
hack haH ~ the total. The whole sum
mus, 10 paid hack before we can hope
for a perOd az fun prosperity.
we can, however. reduce the wa ste
81 this readjustmcnt period. We can
have very much better times than We
have now. We can do this II we in
crease the production ~ every person.
10 not refer TO mass production. Il
would help nothing 10 double your out
pat 10y doubling your labor force. Thi>
simply runs up expense, pushes up
prices and creates more goods than
YOU can sell II. however, YOU can
double your own individual output and
the output 81 each OF your employees
the readiustmcnt problem for your
particular plant Will be solved.
Get this fact clearly IN mind
oversupnly ~ goods All ~ the presen,
talk about overproductiun is faliacy
Rvth here and abroad there are mil
hons now IN great reed of goods There
never Will he a general oversupply
~ goods unit, everyone has more than
he can use prnfitably.
What We do see IS a larger supply
Of goods than tho consumers can buy
first. because the price is too high .
second, because the cOneumer himself
has not produced enough ~ earn
the right 70 buy your goods The sec
ond cause you yourself can do very
little TO remedy. except ss YOU can
influence tho people with whom you
come IN contact. The frs, cause.
hovever-nameiy. the price OF yOur
goods. YOU alone can change. II you
can produce and sell our. product a
little cheaper than others are doing
Nou have no trouble in finding 2
market can IrNint 20 certain con
Germs today which are working a
capacity ~ MI orders. while others 10
the same industry are suffering de
preston Remember. high prices d,
no; make prosperity; II Is the amour
OF service rendered which makes pros
perity'
The most hopeful sign today IS tina
an increasing number ~ business mci
are beginning 10 realize the abov,
fact This Is fundamental improve
men, Already u Is being reflected I,
increased confidence and NOR.
stable tone in genera, business con
dltions
The outlook for business IN nearl,
every line Is better. We are now lay
inr the foundation upon which a srca
period ~ prosperity later will he built