The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1922-02-16

y
blue serge suits purchase. Very
likely you have received the first
shipment and if you have mark
ed them $40, as suggested,
they are probably all sold. An
other lot will come to you soon.
One of the Mass. members got
in 107 suits on Sat. and the en-
tire lot was disposed of in one
days selling. Value like this has
not happened before in many
years.
Some Of the large stores of
the syndicate are now clamoring
to have the allotment to we
small stores cut down. | have
put in claim for bigger allot-
ment in order to not have our
directors cut us short on the first
allotted amount.
Don't push these suits. / want
them distributed as much as pos
sible to our old trade.
The Chain Store committee
has taken the entire lot of the
M factory output Of kid glove
seconds and my allotment is only
rs doz., the first 5 doz. of which
| has already been shipped.
These are regular $3.50 to
$500 gloves and the imperfecs
tons are so slight that they are
unnoticeable.
On the cost basis you can sell
them at $3.50 to $3.50 and make
a fair profit and ] would suggest /.
you do this as our policy must be
extreme values in order to in-s
crease our trade in a good heal-
thy growth.
With our membership in the
Independent Chain Stores, Inc.
we are going to be in a position
to buy most of our merchandise
from ten to twenty per cent UNI
der the market price.
Now ! do not propose to give
all of this TO the public, but if
we split with them we are go
ing to be in position to give sur
prising values. So as the vari-
GUS things arrive mark them at
figures that are fair to us, yet
show unusual values to the pub
lie. ~
You viii observe from the
copies of orders coming to you
that you are going to be able to
sell good hats at $3.50 to $3.50
which is just about one half
price of last year.
! notice New York stores are
getting for this grade of hats
$3.50 to $500.
1t makes me laugh when (, ]
think of the statements Of some
people that merchandise can be
had for less money outside Of
Bennington.
/ have met big buyers this
week from Oklahoma, Nevada,
California, Missouri, Texas and
many other states and have
questioned them on prices they
are getting for standard mer-
chandise from shoestrings to
shirts, from sandpaper to suits
of clothes, and it's positive
fact we Bennington merchants
are giving goods away compared
to what is being charged else
where.
! expect to meet a large num-
Der of men from every state in
the union during the next month
and I'm going to have a fund
of comparative knowledge that
will knock cold the childish state
ments of some few people in
Bennington that seem to want
to drive business away from
town. rs
l would like to take the entire
stocks of Bennington merchants
and compare them value for val
ue, price for price with what |
have found some goods were be-
ing sold at elsewhere, but life
is too short and time too valu-
able.
! want you to ever keep prom
inently in mind in managing this
store while am away:
The public is with us and we
are with the public. y.
Price all merchandise coming
in on that basis. Keep your GUS
tomers-treat 'em so well that
it's a pleasure for them to re-
peat. You know our business
was greater last year than in
1920. There's a reason and that
reason is without question, Val