The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-10-31
Orchard Cultivated
From Wild River
Berries Yields
S p lie n d d
Profits
BY w. cHIPLEY JONES.

OF course you've heard of the blueber-
~, or high-bush whortleberry, culture
boom, which is going to mean 50 much in
the future development of all of West
! Florida?
| If you haven't. you've missed some
| thing very, very .worthwhile!
! If you have. and have dismissed
! from your mind what YOU have heard,
/ as fantasy invented by some land
! promoter as a convenient and plausible
means Of picking the pockets Of the I'M
wary, a thousand miles away, then you
have rude awakening coming to you!
l was one of the doubling Thomases' as
to the possibilities of the development of
the industry. until I was Shown" And
now that I've been Shown and am con-
WINGED, I'm not going to ask you, who
may read these lines, to take my word.
Instead, I am going to suggest that you
take day off and go and see what I've
seen within the week just past. If you
have any idle land which you'd be willing
to spend a few dollars on to make it pro-
duce one Of the quickest and surest
money crops possible to cultivate in this
section, / assure you that it will pay you
to investigate-to make a trip to Crest
view, Okaloosa county just so miles east
of Pensacola, there take taxi and ride
out three miles north of the L. & n.
station and take a lock at the BURBERRY
orchard of NJ. A. Sapp.
What you will see will astound you!
And the story of the BURBERRY, as it
will be told You by Mr.. Sapp!-the story
of Mr. Sapps thirty years experimental
ton with the berry; the story of the
simplicity of its culture; the story Of it's
marvellous productivity; the story of the
demand for it; the story of it's money
value.
Mr.. Sapp is the father of the industry
and knows more about it than any other
living man, hence the suggestion that you
visit his place to receive your first les
son in its wonderful possibilities. And
then too, there are already hundreds OF
people going to the sapp farm for the
purpose that I recommend that you go
and none are turned away, because NJ.
A. Sapp is really big man, and big men
are never jealous CT information which
they possess which will tend, through It's
dissemination. to enhance the prosperity
of their neighbors and to make the world
a better place to live in.
was at Crestview last Thursday, and
upon the suggestion of a friend, motored
with my friend out tc the Sapp farm.
AS stated above, used to be one OF
the doubling Thomases'' about the blue
berry industry and 1 hadn't been alto
gether convinced when I arrived on the
scene Of the Sapp orchard, though thru
information which had come to me from
men in whom nave always had Implicit
confidence, was not as hostile to the in
dustry as I was two months ago. In
other words, to thoroughly convince me,
found that an ocular demonstration was
the thing that had been lacking to effect
with me a complete establishment Of
my ideas of the industry's weaknesses.
And yet found myself doubling what
was looking at, when my friend, with
out previous warning of our close proX-
unity to the Sapp farm, blurted cut:
well, there 1t is-there's old man Sapp's
BURBERRY orchard"
I saw what he pointed out, of course,
but was it an optical illusion?W 1t
possible that the trees-not bushes
which I saw could be whortleberry
bushes? Could it be that a whortleberry
bush could be induced to grow fifteen
feet in heighth and its foliage five toll
seven feet from center to circumference?
Impossible!
But there were the phenomena in hun
dreds of instances before my eyes; and
my friend. who has visited the Sapp farm
a hundred times said that they were
Observation-Disclosures.
Then my friend and passed through |