The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-07-30
DODGE BROTHERS
BUILD NEW COUPE
Closed Car for Business
Men Is a New Achieve
ment in Auto World
HAS ALL-STEEL BODY
Change Is Made in Design on
Other Bodies, Norval-
Dial Announce

Behind the simple phrnsoology Of
an announcement which Dodge
brothers Detroit automobile manu-
facturcrs, are publishing today lies
the story OF new achievement In
automobile development dodge
brothers announce business coupe
conservative changes In tho body de-
sign Of all other typos" the advcr-
tisemont reads.
This business coupe is the first
all-stcel closed car ever marketed,
Norval OF the Norval-Dial COM
pnny. Dodge agents mere. snid yes
terday. In this respect II takes n
nov ana distinct place IN autc;arliye
history. for It involves an entirely
unique principle of coupe body con-
structlon. The steel body not only
practically eliminates the problem OF
limited production. due TO tho
tedious and costly individual work.
mnnship required on wood bodies.
but also enables tho manufacturers
TO give the coupe the same lustrous
baked enamel finish which has al
ready contributed 80 much TO the
reputation Of Dodge brothcrs open
cars This process In Itself Will also
facilitate quantity production as an
enormous amount OF time was con-
aumed heretofore In applying the
numerous coats OF paint required on
wood.
Naturally. these hro important
factors in the determination OF the
selling price, resulting In econ
omies which Dodge Brothers are
passing directly TO the purchaser.
Wood Is practically eliminated ire '
the construction OF this car" snId
Dnil. Even the frame work and
panels are OF steel, and tho natural
result is a lighter. quieter and more
durable car. Steel prolongs life and
reduces the possibility OF squeakS
and rattlcs.
"Tho business men OF America
have been expecting such coupe
and Dodge brothers have given 1t 10
them.
at IL in reality n coupe nt n road
ster price. While II is easily attrHc-
tive enough for any use, II IL par
ticularly designed for the business
man--who needs the comfort and
protection of closed ear In his
work, but who can easily get along
without n few Of tho Injuries which,
in the past. have made the closed
car so extensive. The huslncss couno
iu built inside and ont TO Withstand
the wear and tear Of every aav use
and yet II retains tho aamo light
ness and beauty OF line which every
one Is accustomed to look for In
Dodge brothers closed cars. II lacks
only what might term the depre-
citation liabilities OF the more ex-
pensive coupo II is upholstered In
rcnuine leather, has n wide. COM
Portable straight seat, is eduinped
with cord tires. heater, dome iight,
windshicld cleaner and adiustments
for raising and lowering windows.
The doors are unusually Wide and are
fitted with new eAsy-closlng Yale
locks. There IN more than the usual
amount NJ leg room and convenient
and spacious luRVnGe compartments
are provided. Doctors, real estate
men md salesmen NJ all kinds will
find II Just tho car they need. We
already have good indications Of n
tremendous demand
"The change OF design In the other
DODGE brother cars indicates that
while Dodge brothers have always
adhered closely to the practical they
are also progressive and abreast Of
the time. II Ia Dodge brothers policy
10 make improvements wear after
wear and month after month ana this
e. simply another step forward" ho
said