Arizona republican., 1922-06-25
Zoning And Community Building Are Themes
Of The Fifteenth Annual Realtors Meeting

it will sell at figure that far ex-
ceeds both purchase price and the
holders equity, thus paying profit
many times greater than the amount
invested"
Woman is more and more becoming
a factor in the mind of the business
man, George B. Ricaby of Toledo
chairman of the committee on null
tiple listing. He recommended that
the woman be the first consideration
of realtors in home selling, saying:
Rule l for modern sellers of real
estate:
Learn the mind of woman
$50 say Americas leading real es-
tate men gathered here for the fiji
teenth annual convention of the Ma
tional Association OF Real Estate
Boards.
mo longer do the real estate prof
| its hinge merely on questions of land
values or market conditions
are mere incidentals overshadowed
by the big question, the crux of every
| sale
What does the woman in the case
want?'
YES" he said, the real estate
business has been revolutionized since
the days when sales were made be-
cause property was a good invest
ment.
To-day we are selling homes and
we are selling to the women of the
country. The appeal in every sales
talk must be made to the mother and
the wife.
when it comes to buying a home.
| the man in the family is a mere de-
! TAIL"
Which," added Mrs. Don Goss of
Chicago. lis only fair. Don't the
women have to live in the houses "a
hours out of the "a?
Don't they have to keep them
clean and in shape?
After all, it's a woman's home,
isn't it? So why shouldn't we have
them in the way we want them?"
President Irving B. Hiett declared
that in his experience the husband
and wife usually compromise. That
is, If Mrs. X wants brick house
and Mr.. X prefers a shingled dwell
ing, they buy a brick house
The modern realtor," said Presi-
dent Hiett, must be. an expert psy-
chologist and diplomat"
Wives of delegates to the conven-
ton yesterday testified to the sud-
den interest of their husbands IN the
height of kitchen sinks, the floor
space of wardrobes and the location
of sun porches for the babies. These
wives believe they are doing their
bit to keep husband on the path to
success.
Some of the realtors don't find the
new way easy.
Tastes Change Quickly
If" complained Tom Ingersoll, ma
tional secretary of the association,
I'VE could ever find out exactly what
women 90 want, fortunes could be
made in the real estate business over
night
But the trouble is their tastes
change SO quickly and differ very
much. | have been working on this
woman question long time, how
ever, and / have discovered a few
things which have helped"
The annual address of Irving b.
Hiett, president of the National Asso-
citation of Real Estate Boards, gave
the realtors much to think about, Mr..
jefferson declared. He spoke as fol-
lows:
This convention marks the close
OF most unusual year in the history
of the National Association of Real |
Estate Boards and my duty as well |
as my pleasure .at this time is to re-
port of its activities.
From business standpoint the |
period has been one of serious de- |
preston, part of the price the world |
is paying for the most terrible of |
wars. Unemployment and the tight |
ness of the money market have been |
especially hard upon the real estate |
profession, forcing upon realtors the |
necessity for stern. retrenchment, a /
reorganization of policies and efforts
and the exercise of all their courage.
resource and acumen.
1T has been a period of introspec-
tion and high resolve and this state I
of mind Is reflected. l think, in the |
progress your national association
has made during the IL months
closed. The association has carried |
forward its public service to a high
point of efficiency
Hoover's Praise
"As an association We emerge from