The independent. [volume] (Elizabeth City, N.C.) 1908-1936, 1922-11-21
HEINZPUTSAFINGERO ON |
GREATEST LOCAL NEED'
Head of H. J. Heinz Co. Says Northeastern
North Carolina Farmers Must Get j
Price For Their Produce

The greatest need of ths
Elizabeth City territory q
Northeastern North Carolina
according to Howard Heinz
president of H. J. Heinz Coz
of Pittsburgh, Pa, is agriculi
tural marketing organization
"You have marvellous soil, q
wonderful climate and a farnlI
ing class who know how td
produce the things the natioi|
needs" says Mr.. Heinz. NoW
let the farmer get a profit on!
of the things he grows anq
the prosperity and continued
progress of your section is asI
sured."
Mr. Heinz was in Elizabeth Cit
this week, dropping in town Sunda
night and staying over until tn
morning. He was a guest Of thf
Southern Hotel while in the city. NJ
Heinz spent Monday hunting fe
quail in Pasquotank and, being i
high calibre business man he didn
fail to note the fact of our agricu
tural possibilities. He took note g
well, from the appearance of mani
farm houses and their tenants thtl
the farmer isn't getting all that
coming to him.
In Il conversation with the edito
of this newspaper last night, Ai
Heinz said: "Your farmers need d
marketing organization patterned af
ter the California fruit growers an
the only way to get that sort of or
ganization is to employ a big man al
a big salary to perfect it. A cheail
man can't do it; the head of a sue
cessful marketing organization mus
be n clean, high class, honorable fel
low who will play the game straigh
with the farmer and who must bi
paid enough to make the job inter
esting for him."
a suggestion like the foregoing,
coming from one of the most success
full young business men in Americ
should carry weight with every farm
er, merchant and banker III North
eastern North Carolina. Howard
Heinz is something more than just 4
Pittsburgh millionaire. He is a fell
low who went out of the home o,
his millionaire father at the age o.
IA, took an assumed name so it coulG
not be said that he was trading on
his fathers name, and got a job in
a printShop. He made good in hi
job and before he was 16 years old
he had shown the elder Heinz thai
he was capable OF making his Owl
way in the world.
At the age OF 24, fresh out %:
Yale University, Howard Heinz en-
tered the business of II. ]. Helm
Co, famous for its "57 Varieties.
That was in 1900. In 1905 he had
worked himself up to the position Of
advertising manager, in which posi-
ton he reyolutionized the adyertis.
ing policy of one of the biggest na.
tional advertising concerns in Amer
lea. In 1907 he stepped UP to tht
position of sales manager Of the com.
pany. In 1915 he was elected chair,
man Of the board Of directors of ths
company and in 1919 he was elected
president OF the company. In Pitts
burgh he is looked upon as one O
the ablest business executives in thai
city of big business men, and is il
every way regular fellow. His bus
mess calls for an intimate knowledg'
of agriculture and he is in clos
touch with actual conditions in man.
states from which the Heinz com
pany draws. its supplies of fruits an
vegetables for its big factories.
Mr.. Heinz is member of IL
Duck Island Club and went down
Duck Island last week to sho'
| ducks. The duck shooting wasr
everything u sportsman would desi
and Mr.. Heinz stopped over in Eli,
abeth City TO try quail shooting
Pasquotank. He and his party
nine birds for their days sport Mo.
day. f[
If Mr.. Heinz stopped over in Eli
abeth City for anything else than, {
shoot quail, the fact has not been q
vulged. He says he tries to make
a point in his trips about the cou
try not to talk for publication. II
only indicated that he mixes busine
with pleasure by referring to the nc
Heinz distributing station in NorfolI
saying that he was paying a visit {