The Hood River glacier. (Hood River, Or.) 1889-1933, 1922-01-05
APPLE GROWERS
PLAN ACTIVITY
OLD ORGANIZATION TO BE- REVIVED
Plans Call for Stimulating Annual Exbib.
its aud More Active Advertising CAM
paignS Spokane Meeting Soon


of any association in America. They
did whole lot of constructive work
Perhaps the most constructive piece o1
work done was the adoption of the
standard apple box. Up to that time
various boxes were used, such as the
long box, and the California box
These boxes varied not only in dimen
sions but in type of material, thickness;
of material used, etc. About 1904 the
Northwest Association died out anC
the state societies gradually took its
place.
There is a feeling, however, that {
new northwest society should be built
up to consist of members from the
states of Oregon, Washington, Idaho
and Montana, to deal primarily with
those topics which extend beyond state
lines. Our state lines are either geo
graphically or politically arbitrarily
drawn, our horticulture is a northwest
horticulture. The recent meetings Of
the quarantine board of the northwest
and the Pacific states has shown the
great value of these states getting
together and agreeing on matters on
inspection and quarantine. Subjects
which the northwest society could well
consider would be, first Obtaining
standard horticultural laws on the var
ious states. Laws which pertain to
grades and grading. inspection, quar-
antine, nursery laws, etc.
Second, a discussion in a broad way
of topics of great interest to the entire
Northwest, such as an advertising
campaign for the northwest boxed
apples, publicity campaign for the
northwest apple.
Third, it is felt that we hold again,
the old type of horticultural exhibits
that used to be in favor up to a few
years ago. We felt that possibly we
have passed the period when we are
interested in large commercial shows,
but there is always place for the
educational show where exhibits should
be brought together by entomolIgists.
plant Dathologists, horticulturists, and
plant breeders, which would show the
value of certain type of spraying, till
age, pruning, thinning, etc. These
exhibits could in a large way be made
to encourage an interest In plant
breeding, an interest in the elimna-
tion of worthless varieties. There are
many topics of northwest interes
which could be discussed at such a
meeting, as it is proposed to hold an
ually. This new society is not IN any
way to take the place of the state
societies.
1t is planned that the meeting will
rotate at the various places. such as
Spokane, Portland. Boise, etc. That
the years in which the northwest soci-
ETY. meet, the state society will hold
joint meeting, with them. 1t would
be possible certain years, If the meet
ing was held in Portland for ex-
ample, not only the Oregon society
would meet but also probably the
Washington state society could meet
at the same time, and very large
gathering of horticulturists would re-
suit. 1t was the plan to hold at the
same time of these meetings, joint
meetings with various societies such
as the Quarantine board, the North
west Nurserymen's Association, the
Western Walnut Association, and the
others.
1t is planned to call a meeting Of
representatives from the four north
west states at Spokane, the third Mon
day in January, which would be jan
uary l6, to lay plans for holding the
first Northwest Horticultural Confer
ence at Spokane this coming fall. II
is hoped that this preliminary meeting
at Spokane will be we'll attended and
at that time can be crystallized a
movement which should mean much to
the future of the industry in the Pa
.eifc Northwest.
In connection with our advertising
campaign, a publicity campaign should
be inaugurated. This can 90 hand in
hand with the advertising. Articles
should be prepared for the trade
papers, certain weekly newspapers and
daily papers, the Sunday papers, for
speciality magazines such as woman S
magazines. hospital papers, grocers'
papers and so en-. These magazines
and papers will gladly use properly
prepared material, and tremendous
amount of material could be sent out
to the general American public which
would undoubtedly result in greatly
increased consumption of the fruit.
That it pays to advertise and to find
new uses for fruits IS perhaps finely
illustrated in the recent results OBJ
tanned by the Associated Rasin Grow
ers Of California when they introduced
the little red five cent package Of sun
Maid raisins July II. Up 10 October
10 the sales Of this little package alone
had amounted to 33l, 600, 600 packages
equal TO 1900. 600 cases. tonnage
equal to over H. 600 tons, and a value
of SIC. 500, 600.
1t meant more than just the mere
selling Of this huge tonnage Of raisins.
1t meant the heavy consumption Of
raisins at a season Of the year when
normally we do not eat any raisins. IL
meant that the old Taisin crop was
cleaned up SO that there wasn't a big
carry over, and Il means a new outlet
for continued production. IL IS inter
esting to note, however, that the
Associated Raisin Growers not only
advertised this package on the market,
but in connection with the same sent
out huge amount Of publicity all over
this nation. and they have pretty well
sold the American people 20 the idea
Of eating raisins as a c0ufectiOn, and
to the value Of the iron which they
contain. Numerous other examples
could be cited. We have Just ss good
an opportunity here In the northwest.
a meeting will be called in Portland
or some other point. some time ln Feb
rUsry. A committee has been ap-
pointed 10 handle this matter consist
ing Of the following. Paul WeyTauch.
of Nslia Wslla. C. III. SWigert, Of
Yakima DIR. Geary. q White Salmon
A. W. Stone, Of Hood River. David L.
Oliver, Of Wenatchee. c. ]. Lewis. of
Salem. and j. 2. Gray, Of Nampa, Ida.
The Pacific Northwest the past year
lost one Ct its best opportunities IN