The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1922-06-18
Dodge Builds New
An-Steel Coupe
Closed Car for Business Man
Is Distinct Achieve
ment.

Behind the simple phraseology Of
an announcement which Dodge
Brothers, Detroit automobile manu-
facturers, are publishing today In
every important city and town in
America, lies the story of new
achievement in automobile develop
ment. Dodge Brothers announce
| business coupe: on s erv It'll We
changes in the body design of all
other types" the advertisement
reads.
The business coupe Is the first all
steel closed car ever marketed. In
this respect il takes new and dis
tinct place in automottve history
for it involves an entirely unique
principle of coupe body construc-
tion. The steel body not only
practically eliminates the problem
Of limited production. due to the
tedious and costly Individual work
manship required On wood bodies.
but also enables the manufacturers
to give the coupe the same lustrous
baked enamel finish which has az
ready contributed so much to the
reputation of Dodge Brothers open
cars. This process in itself Will
also facilitate quantity production.
as an enormous amount of time was
consumer heretofore in applyinc
the numerous coats of paint re-
quired on wood.
Naturally. these are importan,
factors in the determination of the
selling price. resulting in economies
WHICH Dodge Brothers are passins
directly to the purchaser. Wood
is practically eliminated from the
construction of this car" saio
Charles W. Semmes. the local dealer.
Even the framework and panels
are of steel. and the natural result
is a lighter. quieter and more dur
able car. Steel prolongs life and
reduces the possibility of squeaks
and rattles.
The business men of America
have been expecting such a coupe
and Dodge Brothers have given it
| 10 them.
1T is in reality a coupe at a
roadster price. While it is easily
attractive enough for any use, it Is
particularly designed for the bust
ness man-who needs the comfort
and protection of a closed car In
his work. but who can easily get
along without a few of the luxuries
which. in the past. have made the
closed car so expensive. The busi-
ness coupe is built inside and out
to withstand the wear and tear of
every day use-and yet It retains
the same lightness and beauty Of
line which everyone is accustomed
to look for in Dodge Brothers
closed cars. 1t lacks only what I
might term the depreciation IL
abilities of the more expensive
coupe. 1t is upholstered in genuine
leather. has a wide. comfortable
straight seat. is equipped with cord
tires. heater. dome lights. wind
shield cleaner and adjustments for
raising and lowering windows. The
doors are unusually wide and are
fitted with new easy closing Yale
locks. There Is more than the usual
amount of leg room and convenient
and spacious luggage compartments
are provided. Doctors. real estate
men and statesmen of all kinds will
find it just the car they need. We
already have good indications of
tremendous demand.
THE change of design in the
other Dodge Brothers cars indicates
that while Dodge Brothers have al
ways adhered closely to the practi-
cal they are also progressive and
abreast of the time. 1t is Dodge
Brothers policy to make improve
ments year after year and month
after month and this Is simply
another step forward"