Five Mile Beach weekly journal., 1922-07-07
Board of Trade Monthly Meeting
Senator Bright and Miss Katharine M. Flanagan, a Young
Philadelphia Advertising Woman, Make Addresses

lets which contained the names of all
hotels, apartment houses and board
ing houses on Five Mile Beach. The
members of the Odd Fellows were
present as the guests of the Board of
Trade and Senator Bright, who is one
of the state officers of the ~organiza-
ton, was called upon to speak. In his
brief speech Senator Bright said: "The
voice of Wildwood rings true and the
morale of the city is good. / haven't
heard a discordant note, for the pes
simist never lasts long in wildwood.
No town can falter that has faith. and
conducive to this spirit are the fra
ternal organizations" President Cos
lin said that the Java Club had
planned to come to the meeting but
had been unable to get together and
would attend in August. The Java
Club is composed of actors who spend
their summers in Wildwood. They
have planned to eventually build an
actor colony here and also an actors
home. Although the organization is
still in it's infancy, it is a live one and
has done much toward advertising
Wildwood.
The president then introduced the
speaker of the evening, Miss Kathar-
inc NJ. Flanagan, advertising manager
of the LaFrance Manufacturing Com
pany of Philadelphia. Miss Flanagan
is a very capable young lady and the
president of the Women's Advertising
Club of Philadelphia. She has a pleas
ing personality combined with a thor
ough knowledge of advertising, and
her talk was keenly enjoyed. During
her talk Miss Flanagan said: wild
wood has advertised well. This can
be seen by it's rapid growth, but that
isn't the sign that you can rest. 1t is
the sign that you must begin all over
again with newer plans and greater
ideas. In selling your advertising
have you overlooked or failed to sell
your home folks? They are more i'm
portant than the strangers, for the
success of your city lies with them.
If a man wishes to enlarge his bust
ness he first gets his employees en-
Unused with the idea. That is what
he Board of Trade must do. You are
planning to enlarge Wildwood which
is your corporation. You will never
expand if you fail to get your towns
people interested in making progress.
Make your first impression upon the
stranger a pleasing and a lasting one.
Impressions may either be good, bad
or Indifferent, but they may mean a
matter of dollars and cents to you.
When you are advertising be sure that
your product is as good as you say it
is. Satisfied people are the easiest
to sell again. In the advertising game
vertising doesn't count. Find out
what people want and get it for them.
The public is changeable and you
must find out what will make them
come in, play in, and stay in.
Automobiles are your keenest COM
petitors. Since the increase in the
number of automobiles the man may
take his family to the seashore in the
morning and return home in the even
ing where he formerly stayed several
days. The best way to beat this COM
petition is to meet it. Make the tour
lists stay longer by establishing auto
mobile camps. Fire away with every
bit of ammunition that you have and
keep at it for it is only through plug
ging that you will win. If you get
one big thing across each eason you
will give them all a run for their
money. A community auditorium is
another thing that is also needed, so
work for it and make it a lasting me-
mortal. Keep building and planning
and don't let pessimism becloud the
color of your dreams. Always main
tain a vision and your growth is GER
tain"