The daily star-mirror. (Moscow, Idaho) 1911-1939, 1922-09-26
INFLUENCE OF
ADVERTISING CLUB
SEATTLE MAN TELLS OF GENERAL
OBJECTS-GIVES IMPRESSIONS
OF LEWISTON GRADE.

Lloyd Owen, secretary OF the Seat
tie Advertising club, who has been in
Moscow for the past few days, calls
the attention of the StarMirrOr to a
mistake in initials which appeared in
Mondays paper. Instead of G. B. Blet-
neh buying the Seattle Times from G.
A. Hughes, veteran publisher of Sc
attic, the paper was bought by the
late Alden J. Blethen, father of the
present owner, G. B. Blethen, who is
very much alive and one of Seattle S
laeding citizens. Mr.. Owen himself, re-
ceived his early newspaper training
under the late Col. A. J. Blethen
Mr.. Owen made the following state
ment regarding the scope of advertls-
ing clubs, in Seattle and elsewhere:
"The Seattle Advertising club, which
is linked up with all of Seattle's other
civic clubs, has of recent months
adopted views as regards the future
of this great country of ours, the Pa
cific Northwest. To begin with they
are sponsoring The Treaty of Unity
which brings together all community,
state and interstate factions for the
concerted advancement of all con-
cerned Better Business Bureaus are
established throughout the entire Unit
ed States and this movement is direct
ly under the supervision of the AS
:sociated Advertising clubs of the world
of which Seattle is prominent mem
Der. Truth in Advertising is the big
gest and grandest principle that these
advertising clubs are responsible for
and this is the great fOrceful argu-
ment that will bring into expression
a fuller development of all the states
iu this group spoken of as the Pac1-
fic Northwest.
"Only last week the secretary of
the Seattle Advertising club was priv
ileged to be chairman of conference
attended by J. Grant Hinkle, secre-
tary of state of Washington, wherein
the matter of future progressive de-
velopment of our many resources
were seriously debated. The plan ad-
opted includes the entire Pacific
Northwest and not only just one To-
cality"
Mr.. Owens impressions upon his
second trip up the hill from Lewiston,
after lapse of more than 23 years
between trips, are as follows:
81. A machine brought us over the
new highway in one hour, while on the
former trip full day was occupied in
reaching the top of the grade with an
,eight-horse freighter.
"2. While the new highway seemed
to be quite wide, there was still q
sense of insecurity on my part be-
cause there were no safety posts, or
concrete impediments along much of
the way. To my mind that is the one
way that could be used sooner or
1atar tO advprtiSn this Scnnic high
way a safe drive up the mountain
"3. That the wheat farms are rich
er than they were when I was boy
and running barefooted through them.
"a. That the state of Washington
should make it point to whip that
road, our contract with Lewiston, Gen
esee and Moscow, to say nothing OF
Pullman, into desirable condition With
out delay. My personal thought is that
the state of Washington can Ill afford
to have all the folks travelling over th.s
spl ndid highway point an accusing
finger over their way. I will use my
influence toward an early considera-
tion of this problem, one of Wash
ington's opportunitis to advertise
right"
Mr.. owen left for Lewiston and
Portland late this afternoon.
LenvflIe Farmer in Moscow.
Arthur Hall, we'll known farmer
of Lenville district, was in Moscow
Tuesday on business. Mr.. Hall states
that 20 bushels would be fair aver
age for the seasons wheat in that ter
ritory, being little better than other
sections, owing to rain fall which
roiasnd this district entirely