The Washington times., 1922-04-04
bELLPH0NECO.
INITIATES NEW
RAD|0SERV|CE
Commercial Possibilities o.
Broadcasting to Be Real
lied on Shortly.
BY JOHN C. KLEIN,


NEW YORK. April l.-Radio con.
versation at $40 a minute.
Advertising through the air.
A three-minute business talk to
branch offices on business plans for
$50, les than telegraphic instructions
to newspaper district offices would
cost.
A 5-minute electioneering Nspeech
to a hundred thousand constituents
from a desk in the office building of
the Capital at Washington for a
trifle of $50.
Within a comparatively short time.
full broadcasting on similar lines
from such centers as Chicago, st.
Louis, Milwaukee, Detroit, Mime.
apolis, San Francisco. and Los
Angeles.
In two weeks, the first three items
above will not be theory OF future
radio development, but actual prac-
tice, with facilities available day by
day. This big advance of radio
telephony to concrete commercial
availability Is made with the advent
Of the Bell telephone system into
the radio field.
Bell C0mpany's Plans.
r. w. King. radio expert of the
American Telephone and Telegraph
Company. which incidentally has
more owners or stockholders than
any other corporation in the United
States, announces that the first com.
mercial wireless station ever estab.
ltshed in America will open the mid.
die Of this month on the roof Of the
cOmDany's office building
This long distance radio phoning
will not be opened for some weeks
On or about April 10, Congressman
z Of New York. of Congressman Y
Of Pennsylvania, or statemen repre-
senting Eastern States. can keep
their fences in order without NOV.
ing from their Washington desks.
The $40 a minute price isn't arbi.
trarily fixed. says King. 1t may be
even less.
Some Possibilities.
Life insurance and other com
panies who wish to advise the public
of tho advantages they offer may do
% through the medium Of their med
ical directors, who will tell people
by messages through the air. how
they may make provision for rela.
partment stores may broadcast the
fact that certain sales are to offered
on given days or that their estab-
lishments are good places to patron.
ise: theatrical managers may tell
tens Of thousands by word sent
through the ether Of the compa MES
that are soon to visit certain cities
and town; while other concerns and
individuals, II Ia thought. will make
use Of this form Of aerial advertis.
ing.
Tho enterprise is an entirely new
one In the commercial use of radio
telegraphy. for the present broad.
casting stations that send out radio
messages each day do not accept
any commercial business, everything
they send being that which is &C.
ceptod only upon their own invita-
ton.
As additional stations are erected.
they can be connected by the toll and
distance wires of the Bell system. 80
that from any central point the same
communications can be sent stimuli.
taneously by wire and wireless with
economy and without Interference.
The company's operating building
In Walker street In $50 feet high.
The steel towers supporting the
antennae are 100 feet high. 1t is pro.
vided with electrical filters and other
appliances whereby, as the business
grows, several wave lengths can be
sent out at the same time from the
same point. so that receiving sta.
tons many listen at will to any one
OF the different services.
The new station is designed to
cover at the start. a region of about
$50 miles surrounding New York,
but under favorable conditions II
may be heard for much greater dis.
fonca