The Washington times., 1922-07-23
Slogans and How They Are Sloged
(By r. K. NJ

SaitiOTnld D.
1t was then that the added weight
Of q good slogan behind his oppe-
nent's punch laid him low. Now.
II Charlie had been blessed with
9 good, peppy, soul-satisfyine
slogan such as "Whiskers win
Win the War;" he would be In.
the White House to-day instead
Of being an inmate of the moss
covered barracks across tn.
street, chatting with colored din
lomats and glowering at Laddis
Boy.
Which, as our dear friend
Brander Matthews might say.
brings us down to the nut of the
thing. We are now treading the
tortuous paths Of present-day
politics which are ambiguous In
their manifestations, bewilderinR
in their Pecksniffian pleasantries.
and pollywoppian in their pyro-
technic piffie.
A new and tremendous force
has lately been injected into the
political situation, to describe
which, we must detour slightly
into the realm of social customs
and neighborhood economics.
In the old days, when we wer4
more or less primitive in thiS
country and there was not
phonograph in every home and
movie house on every corner u
spread the soothing balm of Gull
ture over a sweating populace, il
was the custom, when the neigh
borhood lost its taste for any par
ticular neighbor, to ride said
neighbor to the city limits on {
rail or send him an urgent note
calculated to persuade him to fur
nish his own means of transport
tation before the posse got to his |
home.
= In those days walking was /
truly a pleasure, and, in some in
stances, the party alluded to
doubled this pleasure by running.
In these days, of course, we
are more cultivated or moro
highly fertilized or something,
and we have abandoned this
crude style of elimination.
When we neighbors grow
weary Of the sanctimonious so
phistries of some neighbor who is
a mental puddle-jumper and .
perennial pest we adopt the mai
vete of the European countries.
We indulge in delicious diplo-
macy. We do nothing rough like
resorting to the hencoop and the
tar barrel. We simply get to-
gether and perhaps send this |
party to the United States SEN
ate, where he can do no possible
harm, where he can bore nobody
but his fellow members and
where, in all likelihood, he will
never be heard Of again.
OF course, more troublesome
and wearying cases demand
stronger treatment, as at pres
ent.
The neighbors Of Uncle Her
Ford, out in Dearborn, Mich, got
together and started the Ford
boom for President. They were
really in earnest about it, and 50
far as we know, nobody cracked
smile when the resolutions were
passed. They are a grim, deter
mined people, who will land poor
old Henry in Washington for four
years If 1t is humanity possible,
with hopes Of eight.
The first step toward a sue
cessful fruition of this devilishlyN
clever scheme, of course, was the
selection Of a slogan. 1t had tc
be something snsppy, of course,
yet not frivolous. 1t must refec
the character and attainment
and public service record of thu
man himself. So, after much de-
liberation, what we consider the
greatest slogan ever adopted for
a campaign for any man, living
or dead, male or female, was sug-
gested. 1t was:
"Honk for Hank"
Do you get the soothing sound
Of that slogan? Why, it has
asra,.xAks L..