South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-07-09
AMERICA WAY OUT
IN FRONT IN CAR
q SELLING In SPAIN
More American Made Cars in
Country Than All Others
Combined.

WASHINGTON, July s-Having
demonstrated its superiority over
SPAN IN war the United States Is
now making a peaceful conquest OF
the spanish automobile market.
a dispatch just received by Sec'y
of Commerce Herbert Hoover from
Charles Fl. Cunningham the Amer
Scan commercial attache az Madrid
SAYS
There are at the present time
uore American automobiles in Spain
than an other foreign makes COM
hined The leading competitor OF
the United States 10 the Spanish
market is France There is little
danger from the much-heraldeI
competition OF Germany and Italy
Imports from the United States
increased from SO percent in 1913,
when France had so percent OF the
total. 90 42.3 percent IN 1921. as
compared with 80 percent from
France and lis percent from Ger
many The much higher percentage
90 the United States IN the years
1919 and 1920 was due 20 the inabu-
sty or competing countries 20 man
ufacture or deliver.
The supremacy or American cars
g. Spain Is most noted among the
Lit, open models. 40 percent OF the
cars imported in 1921 being
Derican nakes-an increase OF 40
percent over the same type imported
!n 1913. In 1919 and 1920 the Amer
dean percentages Of light. open cars
were 84.5 and rs percent. respective
- In the class OF open cars OF more
than I 900 kilos weight. American
cars made a gain OF from rs per-
cent IN 1919 20 48 percent IN 1921.
zone OF the most important rea-
sons for the success or the Ameri-
can car IN Spain Is the similarity OF
conditions IN the two countries.
Then, too, the Spanish consumer re-
allies that he benefits as much as
the manufacture through the low
prices that result from mass pro-
duction- This fact - frequently
commented on IN Spain and IS the
unAnswerab1e argument 10 the stock
statement OF the past that American
cars are not carefully made and can
not compare with the workmanship
and refined hand-made product OF
European factories.
Furthermore the superiority OF
the service rendered by representa-
sives or American cars In Spain over
MAT by most of their competitors
contributes extensively to the su-
premacy In number and the better
upkeep OF cars from the United
states Spare and repair parts may
he readily and cheaply obtained from
all the important Spanish dealers
and garages that handle American
cars.
"The argument that American cars
consume more gasolipe has also lost
most OF its effectiveness. While this
may have been true In the past
- are American cars OF 20
~sep0wer or more operating in
Spain today that consume less gas
ollne than European cars OF u
horsepower or less.
Spanish car owners have lately
commented upon the great variety
OF American cars that are available
for every taste and desire OF a pur-
chaser II is notable fact that
many construction plants In Spain
use American engines. transmissions,
fabrication systems. magnetOs. bat
teries and other mechanical parts IN
the component makeup Of the car
which IS manufactured in Spain.
THE future supremacy of the
American car i'm Spanish markets is
assured by its mechanical superior
dty. its durability. the facility IN Sc
curing parts and their easy inter
changeabfity; last of ALL the low
price. notwithstanding a customs