The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-02-01
KEEN INTEREST
In PRICE CUT
Amount of Dodge Brothers
Reduction.
what Is the purchase prlee?

What is the purchase price!
This slight but important alteration
seems to have been made in the ia
nous slogan spread broadcast by
Dodge Brothers few months ago. The
change was brought about by the most
persistent epidemic of public curiosity
since the time when Dodge Brothers
first announced that they We're about
to market a car and then refused to
tell what kind OF a car it was going
to he. That was eight years ago.
Dodge Brothers latest bid for q COM
plete and exclusive monopoly on pub
lie attention, so far as it pertains to
the automotive industry, came on Jan.
10, when they announced that they
We're about to make a substantial re-
duction in the price OF their cars and
then declined to tell what the prices
would be-
The mere fact that they will not toll
until February / makes everyone want
to know Immediately.
Brock and Westmark. the Dodge
Brothers dealers here, were comment
ing on the subject today, somewhat on
the order of the foregoing ragraphs,
when a voice on the telephone inquired
IF there wasn't a chance to get a lit
tie advance information on those
prices" There were good reasons, the
voice said. why the Tip" should be
given out in this particular case, 'and
it would be sure to turn out to your
his regrets and the voice reluctantly
withdrew.
THAT IS the way It has been going
ever since January H." the dealer said.
II never appreciated what an intense
interest there was in Dodge Brothers
Motor Cars until this occurred. That
fellow who just called probably want
ed the information for some business
reason, or maybe for sheer curiosity,
Perhaps he had a bet with someone. |
Anyhow he refused to give his name.
The great majority of those who call.
however, leave their names and tele-
phone numbers and on February we
are going to have special staff busy
giving them the real news.
1--WE prefer this method of making
the new prices known because it
avoids the possible confusion resulting
from the publication of +. o. 3. De-
troit prices. There IS no disposition
on our part to make a mystery of it,
once the price becomes known to us.
But we have learned that local people
are interested in local prices and that
Is what we are going to give them as
soon as we can figure the amounts
after we receive the information from
the factory In due time, or course,
these local prices will be published, but
in order to learn the amounts on the
day of the announcement it will be
necessary for interested parties to call
at our salesrooms or leave their tele-
phone number so that we may call
them.
1T is not difficult to see that we are
going to have a big year, as a great
percentage of these people who want
to know about the price are in the mar
ket for car. 1t became known at our
annual meeting in New York that
Dodge brothers themselves anticipated
an exceptional year and made prep
arations for it. They exhibited a re-
ton picture in which some of these
preparations We're revealed. They have
been working steadily all winter, you
know, and viii be fully prepared when
the big rush comes-and the rush is
only few days distant now. This
means that Dodge Brothers will soon
be shipping more cars per day than
ever before in their history
at has taken millions of dollars to |
finance this tremendous program of in
creased production. but everyone viii |
soon see that It was an excellent in
vestment.''
While 1t was generally expected in |
the industry that Dodge Brothers |
would make substantial cut, the I'M |