The Bridgeport times and evening farmer., 1922-12-08
R0THERMERE IS
 NEWS MAGNATE OF BRITAIN
Brother of Lord Northcliffe Now Controls Main Eng fish Papers.
By F. A. WRAY q. N. s. Staff Correspondent.1

q. N. s. Staff Correspondent.) London, Dec. S-Lord Rothermere, younger brother of Lord NorthcIifre. has become the greatest publishing magnate that Britain has ever known. Weekly sales of the newspapers he controls now amount to 30,000 900. Before his brothers death Lord Rotheremere owned the Daily Mirror, picture newspaper, with a daily cir culation of nearly a million and a 1 half; the Sunday Pictorial. whic1- does two millions weekly; the G1as- SOW Daily Record. most widely circu- l lated newspaper in Scotland: the 1 Leeds Mercury, the second largest seller outside London. and about 20 other country newspapers.
 Now he has acquired the Daily Mail, with a daily sale of 1,SO0,UGa: the Weekly D-spatch-the Sunday edi- tion of the Mail-which does S0O,OOO; the Weekly record, which sells half million. and in all probability he will succeed in acquiring his brothers in terest in the London Times.
 Publishes Magazines.
 Apart from these newspaper enter prises. Lord Rothermere holds the majority stock-hoI oIding in the Anal gamated Press, which turns out more than a hundred periodicals every week and earned for NorthcHffe his fortune of eleven million pounds; he is the chief sharehold in the Anglo Newfoundland Development Com pany and the Imperial Paper Mills and thus controls the worlds greatest paperma king business.
 Rothe ermere is almost unknown 50 the British public. He always pre- ferred to remain in the background, while his brother shone in the lime light. But he in the background made the solid fortunes of the fam fly, while Northdliffe exercised his brilliant newspaper flair to the ut most.
 Nor+lo1ieeo --,- .ho .--oa~ 5..,.. personality who saw visions; but Rothermere. behind the scenes, was the deep. calculating genius who tested out every scheme on It's merIrs which he saw no profit. Every idea of Northcliffe was subjected to the examination of the shrewd acumen and financial genius of Rothermere brothers were sing ularly alike Both were powerfully built. both of the stOcl1y breed. but Rothermere was by far the more powerful physically. just before the end-wouId wreathe with smiles and gleam with good hu- nor. But his brother, with his bull neck, iron jaw and unsympathettc ex- pression. never relaxes for an instant, except in the very midst of his fam fly. Northsliffe had something of the boy in him to the end, but Rother- mere never knew boyhood. Just to those about him, but absolutely de- void of sentiment and completely ruthless in his methods, Rothermere has only one test for everything that he puts hds hand to-and that is, Does it pay?" If not. "good night'' to the man in charge!
 Plans ExDans7on.
 Not a newspaperman like his brother. yet he plans still further 1n- vasions in the newspaper field. be- cause he has strong views and means tn iT1St 1od in Ia He plans another evening paper m London and a picture paper in Glas- gow. When he decides the time has come for their appearance he will their product on.
 His one great creed in life is peace and national ecen oIny. When Britain recently was on the verge of war with came out simultaneously with the same contents bill and the same fam ng headline-''Stop This New War!' And every day. in every one of hrs newspapers, the most drastic economy in public expenditure is advocated and Rothermere will never relax his efforts utn1 the British budget is cut down by at least one-half.
 Swiftness, concentration and ruth Iessness are his watchwords. Several years ago the great publishing firm of Hutton planned a Sunday pictorial newspaper. The same idea had been SlHlHleFlHB III ftOlnermereS s nina TOT some time. Hultons spent hundreds of thousands in advertising the new production. But Rothermere got out l his Sunday pictu ne newspaper one week ahead of Hu1ton's and gained the advantage of all their advertising. His record in the war was a great one Appointed head of the Army Clothing Department, he quickly re- organized it from a cunbrous easy going institution inro one of the most efficient business concerns in Britain And then he became the first Air Minister, and in a few months creat-