The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1922-10-27
Phebe K. Warmers Column


he family THINKS II something they
waited To SAVE, rs gone.
For THIS reason we are going 10
suggest that everybody who takes
their Home Paper 70 put up n litte
line behind q door somewhere and
file them away for At least month.
You would be surprised how many
times you would refer 20 It's coli
umns. And should you keep them
for whole year your home would
become real bureau Of information
and that pile Of papers the commun-
ity's encyclopedia. Then. too, II
you were 20 see at one time all
that you have received for $3.50 on
whatever the price Of your home
paper may be for year, you'd
never again kick on the price. In
stead YOU might be happy 10 pay for
il in advance. II the paper alone
that you receive by taking your
home paper for one year were laid
down in your home without a letter
or line on IL, just the plain, blank
paper would be worth its cost for
conveniences around the home But
il is not this weeks paper nor last
weeks paper that is the most inter
esting. II is next weeks paper, the
paper Of the future, we are looking
forward 10 all the time, Have you
discovered the secret Of interesting
yourself in your home paper? II
you have not, send something 10 Il
next week yourself, then count your
pulse when you see the wrapper. II
is not the NEWS that thrills you
most. II is the sight of what YOU
sent. That's what makes the home
paper mean something to you. To
read something you already knew
about yourself or your family on
your farm or your school; that
worth the price of the paper for a
whole year 10 you.
But there is still better way 10
get your money back that you pay
for the home paper. And this is
just as true Of the farmer as the
business man Of the town. And that
is to ADVERTISE. Why does the
merchant advertise? To let the
country folks as well as the town
folks know what he has for sale
To get rid of what he has on hand
so he can use the cash 10 buy some
thing else. Why should the farmer
and his family advertise? To LET
the town folks and their neighbors
know what they have that they
would like to sell for cash or trad
for something they need worse. Tn
home paper should be the farmer
commercial clearing house It should
be the universal counter over which
the people exchange commodities
The possibilities Of rural advertising
have scarcely been touched Not
even the art of rural advertising
has been either studied OF taught
When the farm boy goes TO town
he sees the most artistic cigarette
advertisements all over the town, on
sign boards as big as the side of
barn. But what of the boys fine
pigs in the pen? What Of his regis
tered chickens? Who knows about
the butter and eggs; the cream and
the milk on his fathers farm? Does
anybody know about the beans and
tomatoes, or the big pumpkins that
are going 70 waste in his mothers
garden? And oh, there are so many
things the mother and children and
Ni' h'hof NtfbHf a. AHff hilAN Ndh
the money thar Is going 20 waste
But no one reads their advertise
ment But almost every week they
answer the call of the city advertis-
ers IN their home paper or else
where and away goes the little cash
they have to some foreign city
10 get something they have never
seen-because It is CHEAP One
of the richest advertising fields IN
America ig the rural field and it
should be cultivated and the crop
harvested by the home paper Isn't
it queer that the cities will take
advantage Of every big tree by the
side Of the road-the board fences
that bound the fields of grain, the
bridge banisters, the rocks. If they
happen 10 be near a road, and even
the barns and hen houses of the
farmers 10 advertise their wares.
but never word is said about what
IS in the barn or hen house or the
field.
Mother, il you have chickens or
turkeys TO sell, advertise them may-
be some Of your neighbors would
somebody steals them. The thieves
know who have good chickens. and
where TO get them. But no one
else does. Son. If you have a bush
81 Of peanuts or pop corn % spare
advertise it Somebody wants u.
There are lots of folks wanting
pumpkins for Hallowe en- and don't
know where o. get them Let's