Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-09-16

nm advisory board of three nr"hi-
tects.. each receiving n salary Of
$1,000.
Plans for the SeSrui Centennial II,
1926 are rapidly rounding into con-
cretc form. Colonel Franklin D'Olior,
tryidcnt Of the fair body. confidently
tY, ects the fair to be the greatest Ut
All time and looks enthusiastically toward
tbp financial success Of the project.
As vet however. he will make no
PREDICTIONS regarding expcndi lures that
Nil be needed or profits mat may
result,
Considering tho success of other Simi.
lar ,ypositions and the likelihood OF
tlore stable conditions by the time the.
fnir opens. il is believed ccrtnin thar
untold benefits. both financially ana
morally. will result t. the city and it,
citizens.
Colonel D'Olirr expects biS~rcturns
II hp didn't It is not probable m,
would have accepted responsibility for
the fairs success in the first place. Blu ;
he still confines himself 10 his own i,lc,
Of faction rather than words
"Dont aSk me what expenditures :
will be made or how much money W,
are going to earn. because it Is i'm
possible TO estimate such things at this
time" the colonel says. ''rhnt will
come later. Right now n whole lot
Of action is needed.
Many Fairs Made Money
Since King Solomon rcisncd. fairs
have been held. All of them. of course.
were not successful. Many resulted ia
failures. Still others proved money
makers.
ConccsSionaircs at the Crystal Pal
ace Exposition in London, in 1Sjl,
the first International fair of any size,
rcaped a magnificent harvest for those
days.
More than 5000. coo persons at
tended that worlds fair, an average of
$1,000 II day. The receipts we're
$1,000, 600.
Philadelphia had the distinction in
1876 Of holding America S first inter-
national exposition. when the Nation
celebrated the centennial of It's indc-
pfndencc. During the six months Of
its existence the Centennial Exposition
bad total att"ndapc" nf D.3l 900.
There were II $3.50 foreign exhibitors.
among whom were distributed j,Gt
awards.
ierhapS tho two best comparisons for
the SoSQni- Centennial Exposition arc
San Francisco and Chicago. Even
though figures concerning these two
la>fs nave no henring ON what will hap
pe'i mere in ID 26, u general idea of the
various items involved may BE- had.
Appropriated y $50, ,OnO. 300 was spent
6y the 'lS,SIG,l3S tourists attending
the Panama Pacific Exposition in 1918
u = San Francisco. During that fair
81 l''"-3 % wHs taken in gate re-
celptS ana 81 ,l?1 .O22 II was spent with
.ne cohrrNSionaircS. 1t is estimated
va nat oni' tn" !ty Of San Francisco received
Soo'Voo'oOO worth of advertising
'"iouSh ~" publicity given the fair.
Realty Sales Helped
neal estat" sales increased by more
,nah million dollars in 1919, and the
increased activity was reflected more
aiohsly the next year when real es-
'aie sales Increased $l3 ,OOO, 900 more.
from T2N .oOO,OOO to $50 900, 600 was
spent by visitors with retail merchants,
increasing the business of these mcr-
.nahtS ~ per cent for the year. though
'nf ri ialr lasted on Y ten months.
VI the SIO,OUO,OOO spent in San
Watnro WWiai'ciSro, as estimated by Robert l..
mmeOo executive secretary of the San
Francisco Convention and Tourist
league. Approximately SO 900 900 was
sspeht IN III" hotels and similar amount
r"StaUrantS.
Near'y 100000 persons attended the
;ma"! ;na conventions held in the city dur
Tr iTSs Tue progress Of the fair. And San
ne s"nc'Sco gained an "nviablc reputation
m convention city because If its ry-
ceient hotrl accommodations.
me bank clcarings in 1913 amounted
81 I,GS4 ,122 over the previous vrnr
"HT n, lhe following year $TSG.174,JI3
me division of exploitation of tho
|eTtpoS'tIon hsurcd that illustrated arti-
rS tSa, Oh H., w" exposition appeared in more
~" ,h"" - "-'"DO editions Of newspapers in
,nr ,n ,hlicd S,ateS. aS well as the lead
NJ" Wo u"I' puhlirationS and magazines.
,nole mo IMAM 5000 special editions of
"1"TI'cS o"T W. ana newspapers were printed
in i' u nl' III" important illustrated papcrs
n;o,u Tue world featured the exposition
mor" m"c bureau received clippings of
mote than lOO,0 columns Of matter
NJ ,ne exposition from various sources.
omaaS au was only about one half the total
'u"' actually printed.
Publicity Worth Millions,
nor, nnl'0hAi,y Known udvrrtising.cX-
no, no. e>''lllh,"d this publicity was worth
,ba Hs cSS than $4,000, 900, or more than
dsHESt S1St OF construction. operation and
'''A,IuhtIing of the exposition.
bsit intSSuINtmg 3 that the city contained
tho bn million inhabitants at that time.
fpyS attendance during the period of oSS |
thss thsS n waI more than twenty six times
adm dI reputation. The daily average paid
~'rSttSsSlonS rtslo was I5,5SO.
a,t0nTEa HnEaS"'S World Fair in 1893 was
lsnamSd lpmued by 27,520, ,16l persons. The
|hpSs,SeS |hrpS,S were $4,000, Zoo and the .
|oi |iVIaS ,ha amounted 10 $3.50 900. One +,
|FsiIIe MiHstng benefits of the fair is the /
|snbSaa.M; hbia Museum. which was started BY a
|TClG r'P'ion Of 81 ,OOO, 900 By Marshall !
| ths W wy Plan Beautiful Commission.
nm,iieehlSan Boulevard link, the Lake ,
|bEiu,ai''atlon project and other UNDER
/ ths ssi, are said to have grown out of