Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-06-04
REGISTRATION PLAN
LISTS EVERY BOSCH
COMPANY UNIT SOLD
Complete Information on Sale
Sent to Nearest Ser
vice Station.

Those who have had to secure, or
give free service on automotive equip
ment know that the whole practice
contains possibilities for %misunder-
standings, dissatisfaction and i'll feeling.
Any move. therefore, to simplify the
service problem may well be hailed with
satisfaction by owners and dealers
everywhere. Frequently the customer
expects and demands free service that
he is not really entitled to. At other
times the service station or dealer
has the grievance-claiming that they
have been imposed upon by the Gus
toner or have not been properly re-
imbursed for free service rendered in
the interests Of the manufacturer.
According to Mr.. 4. J.. Mackay. man
ager of the Great Falls Starter &
Battery company. the official Bosch
service station for Great Falls, the
American Bosch Magnetic corporation
has for years been rendering efficient
service on its electrical equipment
through its organization of more than
500 fully equipped and carefully train
ed service stations.
But not satisfied with that, it has
taken a further step forward by in
stituting a new plan for rendering
guarantee service, which includes the
registration directly with the company
and it's official representatives of all
Bosch electrical units as soon as they
are put in service. The working of this
plan includes some cooperative activ-
i,y on the part Of the dealer who sells
the car, truck or other Bosch-equipped
product. but as the Bosch registration
plan relieves him of a good deal of
work and responsibility and provides
for rendering prompt and efficient
service when needed on the electrical
units sold to his customer, his assist
ance is readily secured.
The Bosch registration plan works
as follows: When a car. truck, tractor.
stationary engine or other product
equipped with Bosch electrical y
ratus is sold. the dealer fills out a
post card supplied him for that pur-
pose and mails it TO the American
Bosch magnetic corporation or one of
it's branches. This card gives the name
and address of the purchaser as well
as that of the dealer; also the date of
sale. make and model of the vehicle
or other product sold. and the type and
serial number of the Bosch products
sold with it. <
Upon receipt of this information. the
Bosch corporation registers the in
struments, advising both the dealer and
purchaser of that fact. and furnishes
the purchaser with an Identification
card which entitled him TO free service
, any Bosch service station during the
guarantee period. 1t also furnishes him
with the name Of the official repre-
"n:atiye located in his city or vicinity.
lyising him that the firm is equipped
in special tools and testing appa-
,tus. uses none but genuine parts, and
has Bosch trained mechanics who are
lnder agreement to render prompt and
careful service. Fl
The corporation also reports the sale
to the Bosch service station located
nearest the purchaser. giving the name
and address of. the purchaser. and Of
ehe dealer who made the sale. The
date of sale. is also given SO that the
service station may know how long the
purchaser is entitled to guarantee ser
vice.
When the sale is made, the pur-
chaser Of the vehicle or engint is. fur