Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-08-13
REFUNDS PURCHASE PRICE TO
BUYERS OF WASHING MACHINES
Kansas City Merchants Plan Enables Purchasers OF
Electrical Equ pmcn, 10 Earn the Price of Ma
chimes and Become Stock holders

fh" - w Brcidcmthal Company.
"' Kansas CITY. Kan. continues tu
-" the pac. IN tn" sale al cinc-
nical household appliances rincr-
"n' sales campaigns are used to
Keep the hrm i'm the public eve ana
thereby stimulat" business FOR a
Nr"id" n1hal SAYS Il "njoy think
lie has come t" expect somcthfn-
new every once in q whil. and W,
can't disappoimt 7nc people"
hr"id"nih al's latest stunt Is =. re
tnnd plan which has proved itself in
many WAYS. TIL. person huyiur an
electric washer makes regular paw
m'nis each week. For IN. last g.
paid on tho machine just purchased
tn" customer is given q 81 ccrtiu-
cate. ThcS. certificates ar. wo,tl,
their fac. value ANA tho customers
a." given additional certificates for
every machine that j. sold though
their efforts
Thus. when M-s. Smith BUYS ma
chine. Sh" j. then anxious To- sec nor
n"iGhhnrs buy ono, TOO She calls
on thcm and does some good work
IS q salesman FOR Ercidcnthal'S
store Woman to woman. her tan,
sometimes carries more weight than
tn" talk ~ salesman from tho
store Mrs. smith turns in the names
OF those who show signs Of inter
"si' Regular statesmen then follow
up this preliminary work and. Tor
every machine sold in this way. Mrs
smith receives 81 certificates
When twenty OF thes, have been
earned. the holder Is given a 500
share OF stock in the COMPANY This
stock hears a regular rate OF inter
est and when a customer becomes u
stockholdcr it is natural for such :,
person to be a booster for the con,
pany's success
Breidenthal operates three stores
and each is made the center of inter
est In it's own vicinity Intensive
advertising keeps this interest alive
at all times.
Postcard Advertising.
picture OF ono of III" stores is
repr"duced on postcards IN naIura
colors These cards are printed II,
.0.ooo lots. and in general appear.
ancc they are exactly lik" othcl
postcards found on sale i'm every
drug store. Because OF their good
appearance Rreidonthal has no trou.
BILE in placing his cards i'll the card
rack OF all stores selling postcards
IL" gives the cards free to tho dealer
and the cards sold represent clear
proht rms is an induCcmcnt tina
makes postcard dealers willing "a
handle the cards. And the cards arc
invaluab bic as an advertising me
dunn
There arc people who buy post.
cards without caring what picture is
shown. Ii matters not whether il is
view OF tn" courthouse. main stree,
or the tallcst building. These poo.
PIE buy cards without disc-!mina
ton. and not a few buy Erciden.
that's cards. To them card /,
merely card. but 10 Breidcnthal !,
means a circula OF one OF his ad.
vertsemenis. lnnumcrable store
friends would just as soon have q
picture OF Breiden,hais store. Some
even prefer ii to other views
There's q picture of the stor,
where We bought our washing ma
chine girl was hoard to explain
10 her mother. while choosing som,
postcards. I'm send this to Aun;
Betty"
The card was included IN the as.
sortmcn', IL was mailed to Aun,
Betty. and the chances are tho li;tI,
girl wrote h"r aunt that sh, wa>
sending "a picture OF store whcr.. ws
bought our washer" {.
All in al. owing TO tho diff,ren,
types Of postcard buyers, Br.idcu
lhale cards enjoy "A sale nearly as