Evening journal., 1922-05-26
SLOGANS Have
HELPED TOFAME
David Snellenburg Points
Out Value In Arousing
Enthusiasm
SOME MIGHTIER
THAN THE SWORD

The campaign that is being con-
/ Quoted by the Lions Club for a fit
| ting slogan for Wilmington has still
few days to run, yet the manner
! in which Wilmingtonians and others
have entered into the spirit of this
campaign has made II necessary for
the club TO appointing four addi-
tional committees to handle the tre-
mendous number of slogans that are
daily pouring in 10 the secretary's
office. The success of the effort,
which was assured from the start,
has far exceeded the expectations of
the Lions Club.
Occasionally. while sorting the
slogans. one runs across an offering
from the witty sloganite. Here are
few of that kindi
ilmington-divorced from New
Castle"
wilmington - the gateway to
Chester"
Another one, evidently from
shoe merchant. reads: Wilmington
never smelt defect"
The young lady across the way"
honored us with this one: ''Wil-
mington-powders the fact OF the
world" Another wag. evidently |
with water on the brain. hands US
this; Wilmington - four miles /
from the river"
II is interesting TO see TO what ex-
tent a mans business or profession
influences his type OF slogan. A GER
tain undertaken submitted the fol-
lowing: ''Wilmington-harb no
deadheads." A bother suggests:
Wilmington - foments industry"
Another man. probably still suffer-
Ing the III effects OF taxation in Della
ware. submits this: 'Wilmington-
OF Delaware"
A member OF the Lions Club,
while walking down Market street,
was approached by an elderly man
who remarked that he wished at his
lge he possessed the pep that Will
nington has Now. you sloganites,
here Is the essence OF a good slogan.
Aside from this strain OF humor.
which has gone far to alleviate the
task OF handling the
yreat number OF slogans 80 far sub
nitted, there have been hundreds OF
worthy slogans submitted by our
prominent men and women OF the
linking class men and women who
ire aware OF the importance OF a
slogan that viii advertise Whining
.on's attractions and industries
throughout the country.
The cash prize offered for the best |
slogan is $50. Remember that May
81 ends the contest. For further |
relative TO the rules OF {
the contest, call the Lions Club
Secretary on the 'phone-5196-or
address box 1o3. Wilmington, Del.
terday in sko - ltthau. esurdsr ..
PICK UP
One of the most forecefll state
ments Of the value and usefulness
OF slogans in focalizing thought,
arousing enthusiasm, and securing
unity Of action in any cause was
made TO a representative of the
Lions Club. yesterday by David
Slogans" said Mr.. Snellenburg.
have made men famous have been
in building up big
business. and have figured largely
n the making OF empires. The
logan, made in Germany" made
Germany the greatest commercial
alton OF that nations age. and that
logan is the only thing that can
r viii possibly bring back TO Ger
lany her lost commercial prestige.
logans have been mightier than
he sword in deciding world con-
lets. President Wilson's slogan
nat we were fighting ito make the
-orld safe for democracy" was the
ogan that won the war.
Referring specifically to the idea
{ the Lions Club in securing q
ogan for Wilmington. Mr.. Snellen-
1rg continued: Wilmington is
attling. as see It, in competition
ith other cities for her place in the
IN. She wants a slogan that will
Illuminate her past traditions and
ing new glories to her future ac-
yities-a laudable effort. and one
orthy OF the best thoughts of her
dzens. Let the slogan be ex-
'essive OF Wilmington's soul"
The proportion of Out-of-town
to the slogan competi-
IN is steadily growing. Not only