The Hays free press. [volume] (Hays, Kan.) 1908-1924, 1922-05-18
The Hays City Cash
Grocery
(BY R. KENNETH EVANS)-

Reorganization following the greatest war in
history, adverse conditions, and general economic
status of the United States has brought about rad
zeal change in the business world and in many IN
stances has opened up the avenue for the student of
economics who realizes how to take advantage Of
these changes.
Merchandising is a profession which takes con-
slant study and application to make success. The
course and depends upon business naturally
graVitating to his store is the who is not making
proper advancement. The merchant however who
is cognizant of his surroundings realizes that his
business will not operate itself and who is constantly
taking the initiative and making commercial history
by constant changes IN his business is the man today
who is developing the commercial possibilities of the
west.
Under the present economic conditions there is
a constant demand for cheaper products. This
is especially true in the furnishing of necessities such
Groceries and clothing. People will walk several
blocks to save few pennies on standard conmod->
Ity. They must do lt-that IS to say the thinking
classes who realize that pennies saved eventually
make dollars saved.
Realizing this condition and being alive to the
situation when E. F. Berkeley decided to establish the
Hays City Cash Grocery he adopted as part of his
business policy the furnishing of standard merchan
disc, at lower cost and depending upon the bulk Of
sales for his profit. The policy has been good one
and in the few short months that he has been in bust
ness he has developed very extensive patronage.
In the first place Mr.. Berkeley does not deal in
cheap products. He does not try to make a person
believe that ten cent article is just good a
twenty cent article. He stocks the very best fancy
and staple groceries that the market affords and
handles them on just narrow a margin of profit
it is possible for him to do with the result that those
who paronze his store get the very best at little
cheaper rate.
Another important factor which goes into the
making up of the success of this store is the cash
business Mr.. Berkeley does not sell for cash because
he is afraid to extend credit He realizes that the
tension of credit has tendency to encourage more
extensive buying than the patron really afford
and thus works against the principles so necessary
under the present reorganization plan to curtaH
credits and speculative money. And then again
every store operating credit basis is bound to
chronic "dead beats or people who have been un-
fortunate and cannot pay These dead accounts or
losses must naturally be made up to the merchant
and in order to do he must charge just little
for his products in order to create sinking fund to
for these losses Cash sales eliminates this pos
sibiity and this sinking fund is not necessary.
The above explanations show why it is possible
for the Hays City Cash grocery to sell standard
chandise for less money.
The store carries in stock complete line of
Ldbbys products, Pickwick and Royal w canned
goods, nationally known and recognized as the best
that money can buy. Dozens of other brands well
in this store. Ford delivery truck is operated to
all parts of the city making deliveries from o'clock
IN the morning until o'clock atnight
High grade coffees canned goods fancy grocery
products, fresh vegetables, cereals and everything
that one could expect to find in up-to-date gro
Gerry store are always found here and it s-an nstitu
ton where satisfaction is always guaranteed and
Where the management stands behind every product
sold. Frequent bargain sales days are conducted
winch are done to give patrons the advantage of
ductlon IN prices and taken all in all this is store
deserving nd TEhjc has NTiOb4