davidaulloa/AmericanStories huggingface dataset:
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18
talks on Newspaper Advertising"
By TRUMAN DeWEESE BUFFALO, N. Y

there were fifty years ago
more things to occupy
thought and distract at
tention. An advertisement
in the newspaper is not
seen every day by every
reader of that paper, hence
the necessity for daily repe-
tition and for the en-
ployment of all the clever
ingenuity of the resource
full phrase-maker to attract
attention.
The repetition of SELL
ing arguments is the life of
Advertising. Suppose a
manufacturer or merchant
has an important announce
ment to make regarding a
commodity. He very care
fully and laboriously groups
the argument in logical Sc
quence, presenting a COM
pact, complete presenta-
ton of his proposition. 1t
Is the result of much study
and revision. In order to
get in all the selling argu-
ments he finds he will need
, a half page in the news
paper. He concludes to
make "a complete job of
it," so he runs it one time
on a half page and pays
for it what he thinks is a
big investment in publicity.
One-time advertising or
"spasmodic advertising" is
a waste of money no mat
ter how large the space or
how compactly it is filled.
1t is constant repetition
that gradually fixes a trade
mark or firm name in the
human mind, and it is con-
slant repetition that asso-
ciates certain qualities and
uses with that trademark
or name.
TRUMAN A. DeWEESE.
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18
GIVEN
ANOTHER DAY Of
WINTER SPORT
Early Morning Finds Devotees
on Rejecting PooI-TidaI
Basin Not Open.

Skating lovers continued to be
favored by the weather man and
another night Of frost kept Wash
ington's ponds and pools in fine
shape.
The Tidal Basin. however. was not
thrown open this morning as prom.
Used. Officialdom at the offices OF
public buildings and grounds decreed
the ice had not a sufficient thick.
ness.
The rejecting pool in front Of the
Lincoln Memorial, Washington q
made to. order skating rink, is open
today. The pool was closed to sk<t-
ers early yesterday afternoon, be-
cause of the great number OF holes
in the ice. This morning the ice
was reported in better condition and
1t is expected the pool will continue
open tonight.
At least 1000 persons visited the
rejecting pool yesterday, according
to Gordon Leech, who distributes
ice skates. Early this morning
more than 100 persons had already
reached the pool and were skating.
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18
bOWLES, ONCE
MILLIONAIRE, IS
CAUGHT IN RAID
Former Associate of Arnstein
and yesterday Held for
Bookmaking.

Great has been the fall Of Norman
8. Bowles, erstwhile Washington law
yer and stock broker, who Is said to
have handled more than $1,000, 900
worth of securities while connected
with the brokerage firm Of David w.
Sullivan & Co., Of this city and New
York.
In two years, Bowles has fallen
from q millionaire stock broker and
lawyer to the insignificance of a
Washington handbook operator, the
police say. Just a little over a year
ago, Bewles, with Jules w. cNicky")
Arnstein and four others. was con.
victed in the District courts Of hav-
ing conspired to bring some of the
5000, 900 worth of securities stolen
in New York to this city for negotia-
ton. Many Of the stolen stocks, It
developed at the trial, were unloaded
in the financial district of the Capt.
tai.
Out on Bail.
Following the conviction Of Bowles
and his alleged confederates. he was
sentenced to a year in the Federal
penitentiary at Atlanta and fined
$1,000. He was Immediately released
on $1,000 bonds pending action by
the District Court of Appeals on a
motion for a new trial.
Late yesterday afternoon, Capt. f.
w. Brown, of the First precinct.
headed a raiding squad of plain
clothes men, who swooped down on
the offices of the United Racing
News in e street. They arrested
Bowles and eleven others, charging
them with playing the races and
making a handbook. Many racing
slips were confiscated.
Held in $1,000.
Bowles was taken to the First pre-
cinct police station and charged with
making a handbook. later being re.
leased on $4,000 bonds for his appear
ance in Police Court when his case
~ called. He Is said by Captain
Brown to be the Washington repre-
sentative Of the United Racing News,
a publication circulated among rae
ing men and others interested In
horse races.
After Bowles was convicted with
Arnstein, Sullivan, Wilen w. Easter.
day and Isador Cohn of bringing
more than 100000 worth OF securi'
ties into the District, he became local
representative Of the racing news
publication. He denies being a hand.
book operator, claiming that his con-
nection with the publication was not
a violation of the law.
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18

uct- for which there does
not appear to be any strong
selling argument millions
are influenced to use the
product.
While in Chicago a friend
of mine called my attention
to a towering office build
ing the top of which SEEM
ed to pierce the sky. When
I made some inquiries
about it this friend of mine
said: That's the Wrigley
Building; it is a monument
to Advertising"
AS a matter of fact this
-tallest office building in
the world is a monument to
all kinds of Advertising. 1t
was built with nickels from
millions of persons who
have acquired the chewing
gum habit and who like a
spearmint flavor. The
maker of this gum hap
pens to be one of the larg-
est newspaper advertisers
in the world. He uses large
space and uses it lavishly
and persistently. After
building the great office
building he had a few spare
nickels left, so he bought
Catalina Islands, near Cali
fornia, for a sort of play
ground.
Look into the history of
most any great fortune
built up by national adver-
Using and you will find
that the newspaper was an
important factor in that
advertising.
1t is the daily iteration
and reiteration that does
the trick in Advertising.
Each day in history multi
plies human activity and
intensifies human interest.
In other words, there are
more things to do than
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18
BODIES
DISTINCT LINE
IN AUTO TRADE
Efforts to PopuIarize Closed
Type Of Car Results In
Wide Rrice Range.

II a closer insight into the COM
petitive condition Of the automobile
market were required, It Is neces-
sary only to study the contrasting
prices of touring cars and sedans.
Such study shows amazing discrep-
ancies of price, suggests that some
makers may have given little
thought to the merchandising pos
sibilities to their closed offerings,
and proves, what was already
known. that the sedan is still for
the most part in the category OF the
The information also opens the
door to interesting speculation as to
the prospect that lies In store for
the simplified closed car which q
half dozen makers are now putting
forth tentatively.
The general conclusion suggest
ing itself as a result Of the study Is
that the effort to popularize closed
cars, as thus far carried out, has
resulted In a rather surprising de-
velopment in the way of cross COM
petition between groups ordinarily
set apart in different price classes:
Thus. the closed cars in the low
priced group come into direct price
competition with touring cars in the
next higher price class, and so on.
This means that dealers, in offer
Ing open and closed cars mounted on
single type OF classes, are virtually
appealing to two distinct classes Of
customers in many instances.
In numerous cases heretofore.
dealers have complained that hard
ship has been inflicted on them by
the indiscriminate loading onto their
inventories of one sedan for so many
touring cars, one coupe and one road.
ster for so many touring cars, and
80 on. Price cutting. wild trading
allowances and other evils are
thought to have followed from the
fact that inflexible ratios have often
been applied regardless of territorial
requirements.
prices shows somewhat similar con.
trasts. There is this to be SAID Of
the coupe, however. that high prices,
relatively speaking, charged for Sc.
dams, are forcing many economical
buyers to select the so-called four
passenger coupes. Specifically,
therefore the demand for that class
Of car may seem higher than II nor
mally would be. 1t Is really a COM
promise choice, in many cases.
The fact that a very large percent.
Nge of buyers are strongly attracted
the "self-driving limousine" as the
sedan has been sometimes termed.
is self-evident. Repeated efforts
have been made TO find ways OF
building these cars at lower figures,
so that they might show to better
advantage in the matter of price
alongside touring cars of the same
makes.
Unfortunately, however. the closed
body is inherently a good deal more
costly to build than the open body.
1t requires a heavier and sitter
frame. Glass and window sashes
and fixtures are an expensive ele-
ment. The single item OF exterior
finish, II applied according to the
same standards that are used with
the corresponding touring cars, also
runs up the cost. because so much
surface Is added By the top.
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18
ADVERTISEMENT.
KEEPLOOK|NG YOUNG
It's Easy-If You Know DR..
Edwards Olive Tablets

The secret of keeping young is to
feel young-to do this you must
watch your liver and bowels
there's no need of having a sallow
complexion-dark rings under your
eyes-pimples-a bilious look in
your face-dun eyes with no sparkle.
Your doctor will tell you ninety per
cent of all sickness comes from in
active bowels and liver.
DR.. Edwards, a well-known ply
sician in Ohio. perfected a vegetable
compound mixed with olive oil to
act on the liver and bowels, which
he gave to his patients for years.
DR.. Edwards Olive Tablets, the
substitute for calomel, are gentle in
their action yet always effective.
They bring about that natural buoy
ancy which all should enjoy by ton
ing up the liver and clearing the
system of impurities.
DIR. Edwards Olive Tablets are
known by their olive color, 15c
and 30c.
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18
WALDRoN'S ANTi-cATHoLIc
BILL IS DEFEATED IN MD.

ANNAPOLIS, Feb. 1S.-The bill
brought to Annapolis by George Wal
dron, organizer of a Baltimore anti
Catholic society and introduced by
Delegates Collins and Mccormick,
Republicans, of Allegany county, was
killed on its second reading in the
house yesterday.
The bill was brought out by the
committee on education with an un-
favorable report. Mr.. Mccormick
moved to substitute the bill for the
unfavorable report.
81 understand that this is the bill
brought to Annapolis by one Wal
dron, organizer of a certain society,""
said Floor Leader Gambrill. IF that
is the case 1 am very much against
the motion to substitute the bill for
the unfavorable report"
Mccormick motion was defeated
and the unfavorable report adopted
by a chorus OF Yeas" There was no
roll call.
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18

girl who couldn't even say Ma
ma" When she called for her
the baby asked her how she
liked the show.
One couple got all the way
home before they discovered that
they'd forgotten something.
They remembered they'd taken
something home in the baby car
riage. but when they looked at 1t
they found 1t was full Of
groceries.
The husband went back to tho
theater and he was SO nervous
that when the nurse asked him
II IL was q boy or q girl he had
to phone his wife to find out.
He couldn't get her on the
phone so he wanted to take one
. Of each and let his wife pick
out the one that belonged to
them.
He told the nurse they'd only
keep ono and return the one they
didn't use In tho morning.
He said he was sure Il wasn't
a girl, so the nurse gave him one
more guess.
He was positive his baby wasn't
there, but he said he'd have to 70
homo with some child or his wife
would be sore.
There's only one safe way. Hold
your hat in your lap and slide
the baby under the seat.
Copyright, 1924. Premier Syndicate, Inc. J
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18

THE lists below give . very good birds-eye|
view OF the offerings in this second At
anita Auction Sale at Gambler Warehouse.
pening March End.
Great quantities OF the goods are new.
very person interested In these commodities|
,ould have the complete cstaloE OF the sale
rom which TO inform representatives at At
anita Of the commodities 70 buy in.
Send today for the catalog-get your mani
II the ground. And remember-other sales
.llow on March 23d aud April 18Th. MAKE
note now TO look out for attractive buys al
.!ese sales.
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18
| |[[)|}I)RYQ
Says Theaters Now Check Babies Along with
Overcoats- Bachelor Went in Single
and Came Out with Child.
JOhu p Medhury
John p. Medbury.

Several moving picture theaters
have installed check rooms for
babies. A married couple can
now go to a show and check
their "Howling Success" along
with their overcoats.
One guy was 80 interested In
the picture that when he went
out he held his overcOat I'm his
arm and tried to put the baby
on.
A bachelor got the wrong check
and went up to the window and
the girl gave him a two-year-old
boy instead Of his hat
He went into the picture show
single and came out with q child.
When he came back he found
the mother with his hat in her
arms trying to make 1t take q
bottle.
A couple can go into the thea
ter with twins and IL they tip the
check girl they can leave with
triplets.
There Is always a lineup at
the baby check room. The wom-
an in front of you gets your
baby, but you don't care, you get
hers.
This place Is usually dark and
you can't see very well. One girl
checked 4 baby I'm arms and when
she called for him she found he
was walking.
Another dame checked a little
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18
Rub on Sore Throat

Musterole relieves sore throat
quickly. Made with oil of mustard,
It is a clean. white ointment that
will not burn or blister like the old.
fashioned mustard plaster.
Just spread II on with your
fingers. Gently but surely it pene-
trates to the sore spot and draws
out the pain. Get Musterole at your
drug store today. 35c and CSC in
jars and tubes; hospital size, SO.
Better Than a Mustard Plaster.
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18

You will learn how machinery Is
run by steam from volcanoes when
you read The Washington Times
Sunday morning.
The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1922-02-18

American automobile speed rec
ords are not recognized in England.
The life OF an automobile used by
q physician is no more than four
years.
Automobile speeders in Detroit,
Mich, are taken to the House Of Cor
rection for kitchen work. The
punishment IS known in the army
as *. p" duty.
The cost Of owning an automobile
has decreased to about so per cent,
within a year.
Forty-four automobile shows are
scheduled to be held this year in the
United States.
Ohio bought more motor vehicles
Q27,316l during 1921 than any state\
in the Union.
The first Canadian automobile
show for 1922 will be held at Mon
treal, February % to March 4.
Legal service for car owners Is
the one big question among the
various automobile clubs Of the
country.
Approximately $4,000. 900 tires will
be used on motor vehicles in the
United States this year.
Less than half the motor vehicles
owned in New York city carry liza
bility insurance. 4
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1922-04-14
FRIDAY, APRIL IA, 1922.
ONE CHILD'S LAUGH.

Much has been written of the work
done by the BOlshevist government for
the education of Russian children. That
is considered the brightest side of a
dark regime. Emma Goldman. in an
article in the New York World, shows
the hollowness of that claim.
Miss Goldman is probably a eompet-
tent witness. She went to Russia in
full sympathy with the Bolshevist move
ment. She took pains to inquire into
every phase of the present political sys-
TEN and its consequences. She investi-
gated the schools particularly. Her
conclusions may be well summed up in
this one damning statement:
During my two years stay in Rus
STA l met very few happy children. In
all that time / heard a really hearty
childs laugh only once, in Archangel.''
There are two kinds of schools. she
explains-the few "show schools" where
a few especially bright children are
kept and well fed and well taught and
paraded to impress foreign visitors, and
the many other schools where the ma
jority are underfed, undertaught and
treated as moral detectives These
latter institutions impressed Miss Gold
man as mournful orphan asylums, where
the miserable children never have a
chance. There are plenty of intelligent.
sympathetic men and women who under
stand the fundamentals of modern edu-
cation, who know the folly and injustice
of this policy and have tried to win a
fair chance for all the children. but
they are helpless. Their humanitarian
and educational efforts are crushed out
by the iron system
One child in a whole nation that
knows how to laugh and feels like laugh
ing And those children are future
Russia. How long is it to last?
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1922-04-14
MORE MONEY Is LOOSE.

One of the more authoritative finan-
cial writers says that he has recently
received many letters asking for advice
in regard to speculative investments.
When he urges the writers to put their
money in first mortgages ON improved
real estate. they are sore. This indi-
Gates, to the mind of the financial ex-
pert, that 1.-The temptation to take a
chance in the hope of making something
more than compound Interest is again
becoming irresistible
This does not prove that speculative
investments are wise, especially at this
time, for as the stock market advances
it is subject to temporary sharp reac-
tions which make marginal operations
more and more dangerous.
1t does prove, however, that there has
been a marked change in the psychology
of business in the last few months. Ex-
cept in the two lines where there are
strikes of a serious nature, optimism has
become the daily atmosphere. Steel,
cement, jewelry, coffee, government
bonds-these are only a few of the lines
in which there are rises and firm mar
kets and cheerfulness.
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1922-04-14
DOING ONE THING WELL.

John d. Rockefeller, jr.. praising
John d. Rockefeller, ST., may not be al
together convincing, but it is certainly
icy described by the son in a recent
Bible class talk
IF there is one thing above all 9th
ers [ admire my father for" be said,
lit is that in the great business he has
built up he has always applied the prin-
ciple of sticking to that business and
building it up.
He has never attempted to go into
a thousand undertakings, in which he
has been offered many attractive oppor-
tunities. / have always thought that
his application to one thing at time
was one of the signs of my fathers
greatness of mind. He has been inter
ested in many other things, but he has
kept his attention centered on one
thing"
Is this not true of every great bust
ness. or of every small business which
is conspicuously successful-that it has
been built up by some man who made
it his foremost interest? Likewise of
professional and artistic success.
We read now and then of Leonardo
da Vinci, a Benjamin Franklin or a
Hugo SHINES who seems to disregard
this rule; but such men are rare, and
imitation of them is full of risk, espe-
cially in an age of specialization. The
genius is usually a person who, instead
of trying to do everything well, is con-
tent to do one thing better than any
body else.
What looks like "brilliancy" is often
only Observation-Disclosures. Many a man
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1922-04-14
The Franklin County Road Meeting.
est. Adams Messenger.l

Speaking briefly to the visiting Sc
lectmen and road Commissioners at the
chamber or commerce noon -day lunch
at The Tavern Tuesday, Judge Chase,
OF .Brattleboro, uttered a sentence in
which is crowded a bookful of truth,
Good roads. - he said, 'sare something
that we have to pay for whether We
have them or not -
How true this is. If we have bad
roads,. We pay the price in ineonven-
fence in added costs to industry, in ex-
cessive depreciation and repair costs on
vehicles; all along the line poor roads
mean costs, which, while they seem in
direct, are directly attributable to that
cause.
So, the Judge is right Whether we
have good roads or not we pay for
Them. This being so. and the money
spend it directly, instead of indirectly,
and have the roads to show for our
money? Is there any other sensible
way Of looking at it? There is only one
answer
At Tuesdays meeting there was
another striking talk made 1t is a
matter of common knowledge that for
mef Governor Gates was opposed to the
Hartness plan of reorganization of the
state highway department. which led to
he appointment of Mr.. Dix to the post
If highway commissioner.
generous in his commentator of
Mr. Dix and was most emphatic in urg-
ny that the new commissioner receive
he hearty support of those who work
1irectly with him in the towns. and of
he general public as we'll Governor
HARNESS himself could not have pleaded
my more sincerely for Dix.
Those who know Gates are not sur
nrised that he should do this, because
here il nothing of the dog in the manger
tbout him. His interest is in roads and
he knows that best results can be Sc
'ured only by effective co operation. But
MANY another man in the same place
would have conterted himself with ST.
lence. His attitude yesterday only in
ereases the admiration in which he is
held
Tuesday s meeting revealed a lively,
intelligent interest in their work by
he road men of the county. Unon them
tests a real responsibility They are
important factors in the project of build
ng up Vermont Our roads are q guage
for measuring our progress. Now as
,ver in the history Of civilization. the
Dad builder PLAYS big part Let the
reneral public show these men that they
re supported, that they are looked to
eor constructive results. and being hui
nan, the road builder viii respond.
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1922-04-14

There is nothing particularly remark
able, in these days of hunger strikes
and fasts, in the stunt of the Norwich
university student who won a wager by
going seven days without nourishment
except what he might have gained from
the water he drank, and not missing a
single military or academic duty
throughout the entire period. There
must have been some moments when the
call of a healthy appetite-the sort the
average young man of student age has
put his stomach, instead of books, up
permost in his mind.
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1922-04-14
Today S Events
Observance of Good Friday.

Celebration of Bird day in Maine
Annual observance of Arbor day in
Oregon and New Jersey.
Centenary of the birth of Col Theo-
dore t. S. Laidley, L. s. army officer
and inventor.
The fifth annual convention of the On
tario Labor party has been called to
meet today at Hamilton.
The annual convention of the Illinois
Federation of Business and Professional
Women's Clubs meets today at Spring
field
Ten years ago today, at 11.30 p. m.
the White Star inner Titanic, the larg-
est steamship afioat, struck an iceberg
in the North Atlantic and sank with
a loss of 1899 lives, among the victims
being some of the best known men and
women i'm the world
For the first time since it was en-
acted, 20 years ago, the criminal an
archy law of New York will be sub
mitted TO a test by the state court of ap-
peals today, when that tribunal will
hear arguments in the appeal of two
men now serving terms in Sing Sing.
following conviction for alleged interest
in the circulation of Il radical paper.