The Union daily times. [volume] (Union, S.C.) 1918-current, 1922-06-13
Highway of Business Success

Follow the "sign Rpst" of sound ad-
vertising if you are seeking the hi~h-
way of business success is the advice
of F. M. Feiker, formerly personal AS
sistant to Secretary of Commerce.
Hoover, and now special representa-
tive of the Department of Commerce.
Speaking at the First National IN.
dustrial Advertising Conference of
the Associated Advertising Clubs of
the World in Milwaukee, Mr.. Feiker
declared that his suggestion applies to
government as well as business. He
said: advertising can bring govern
ment and business together, because
advertising brings busin> IS and the
public together, and the governments
relation to business is, after all, SIM
ply the public's relation to business"
The Commerce Department is a
regular treasure cave" of coy ideas.
Every advertising man i'm manufac-
turing establishment, every head of a
copy plan board, should take a little
box of note books and go to Washing
ton for new ideas, in Mr.. Feiker's
opinion. He said that the whole pro.
gram for better understanding of
statistics in industry, the advancement
of our foreign trade and its longtime
and vital relation to our domestic
trade, the elimination of millions of
dollars of industrial waste through
simplified practice, all are full of copy
ideas for advertising both in the field
CT industrial advertising and in the
field of general advertising.
"1f twenty of our largest advertis
ers," MIR. Feiker said, "would approach
their business from the point of view
of eliminating waste along the line of
simplifying sizes and eliminating ex-
cess varieties and then advertise their
programs of simplifcation to the buy
ing public, one of the greatest forces
for public education and more intelli-
gent buying would be started. And
more intelligent buying will make pos
sible more regular production, cut out
seasonal variation and unemploy-
ment."
LET industry police ITSELF" is the
new policy of the Department of Com
merce in the option Of Mr.. Feiker. In
carrying out this policy over $50 for
eign trade committees from different
business associations are working
through Is or 20 special commodity
experts of the Department of Com
merce in the extension of foreign
trade in different fields OF activity,
and as a result of this helpful service
to industry, the inquiries from bust
hess men per day at the department
have jumped from two or three hun
dred to over one thousand, according
to Mr.. Feiker.
He referred to the accomplishments
of the new Division of Simplified Prac-
tice, established less than a wear ago
as part of the Bureau of Standards.
This Division does not tell industry
what it must do to be saved, but re-
verses the operation and acts as a
center point to which committees of
industry representing all branches,
buyers and sellers and specifiers, may
come to discuss the opportunity for
the simplification of dimensions and
the elimination Of excess varieties"
MIR. Feiker said. He added that after
less than years work this division
has already concrete evidence of ac-
complishment. The paving brick man.
ufacturers have reduced the number of
paving bricks by mutual consent be-
tween themselves and their buyers
from 66 to 5. The metal beds, wooden
beds, and spring and mattress manu-
faeturcrs meeting together at the de-
partment decided on a few standard
sizes instead of scores of odd sizes.
This squeezing the waste out of in
dustry by way of industry IS proceed
ing along many other lines with ex-
cellent results assured" Mr.. Feiker
declared.