Evening star., 1922-03-23
WASHINGTON
eAMPA|GNSUccESS
B. & 0. Nationally Adyertis.
ing This City and Bringing
Many Visitors Here.

"Breathes there man with soul so
dead. ~
Who never TO himself hath said.
This Is my own, my native land!
Yet no American really knows his
native land until he has seen Wash
ington.
AS one eminent professor said. as he
watched President Harding address
ing the joint Congress Of the United
States:
"Where is there a patriotic Ameri-
can who does not yearn to look upon
such q spectacle; who would not be
thrilled at the prospect OF seeing TINS
and the almost numberless other at
fractions Of the greatest capital city
That every American citizen will AZ
least be told of the wonders OF Whicn
the educator referred Is the nope OF I
the Baltimore and Ohio Railroad
Company, which is at present con-
Quoting one of the most extensive
son to Washington" campaigns ever
attempted in the interest OF the city.
OF National Scope.
This campaign has been conducted
through advertising on a nationaii
scope. four magazines OF natlonal iona
prominence and circulation being
used.
Various means of following up the
campaign were taken by the COM
pany. In each advertisement. Tor In,
stance. a coupon was attached ana
upon an individual sending In one OF
these coupons he was mailed an at
tractively written and printed Guide
to Washington" together with q CIR
cular letter giving further informa-
tion and a postal card which he is
requested to fill out and return il he
Sc tnkA N, a N.
upon receipt of which the company
mails a beautifully illustrated pam
phlet on the Armistice day cere-
monies at Arlington, entitled The
New Shrine of Patriotism for Amer:
leans" These postals are then dis.
tributed to the company's different
representatives for further soltcita-
tions.
In addition. the company is oper-
ating a number of personally con-
ington from various portions ~ the
Baltimore and Ohio system. ais" from
certain off-line territory in co-opera-
tion with connecting lines.
Teachers and Students Attracted.
These tours are largely patron
fzed by teachers and students of the
= higher classes, as they are more d.
rectly interested In Washington on
account of it's educational advantages
Specially prepared letters have been
sent to many of the schools and col
leges setting forth the details of the
tours. Some display advertising also
has been inserted in several Of the
leading teachers magazines. Cellu-
1oid buttons are furnished all tour
passengers as a means of tdentffica-
tion.
For the benefit of those passengers
who have only few hours to spend
in Washington the company has de-
signed a set of leaflets entitled What
to See in Washington" giving the
location and brief description of all
important points of interest in one
immediate vicinity, enabling them to
make the most of their time in one
locality. These leaflets are distribu
ted through all trains of the system
entering and leaving the city.
Various Methods Followed.
Various other means have been fol-
lowed in supporting the campaign
inserts of the advertisements and
stickers being attached to corre-
spondence; enlarged reproductions Of
the ads have been posted at the COM
agents enlisted to give passengers
full information on trips to Washing
ton; advertisements run in the COM
pany's timetable folders, and con-
Meeting line representatives and
agents also have been circu1arfIed
and fully informed as to the cam
paign. soliciting their co operation.
The results thus far secdred, ac-
cording to w. B. Galloway. passenger
traffic manager: have been highly
gratifying and thousands Of bona fide
inquiries have been received. 1.-THE
uniqueness Of the campaign seems to
have attracted considerable atten-