Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1922-06-22
FAKE: INDUSTRIAL.
FILMSEXPOSED
Executive Warns of Moving Pictures
Used in Stock Promotion.
Holds, However, That Industry Is On
Eve of Great Benefit to Honest
Firms.
BY FRANCIS HOLLEY

Editors Note).-Dr. Holley is at
the head of the Bureau of CONNER
cial Economics, and is beyond doubt
the greatest Snowman in the world.
His Bureau sends motion pictures
to all parts Of the world, and
reaches more than one million
people every week without charge,
and invariably to audiences admitted
free. These pictures deal with in
dustry, trade, commerce, agriculture,
public health, sanitation and travel.
and are used to familiarize the peoples
OF one country with the activities
and habits of these of another.
Since the revival of business a
strenuous effort is being made in the
industrial centers of the country to
devise new methods for exploiting the
goods and merchandise of the pro-
Queer, not only for home consumption
but IN foreign trade.
The motion picture seems to have
come into it's own, and is being en-
ployed very largely by various Euro
pean countries in their publicity cam
paigns.
The United States stands fifth in
this line of effort, but if the plans of
the various industrial organizations
are carried out it may move up to
first.
One of the difficulties in the mat
ter has been the imposition practiced
upon many of the large industries by
the INSCRIPTIONS film makers who
have by adroit advertising victimized
scores of them, subjected them to
enormous expenses, and obtaining
their money under false representa-
tons. This is also true of many who
are using the screen for the sale of
fraudulent securities.
Misuse of Screen.
One of the functions of this bureau
has been to detect and expose the
films made to deceive the public. So
far the only opposition we have met
with comes from makers of film who
rob the manufacturer by substituting
the advertising manager.
AS you well know, a bank has the
facilities for ascertaining the respon-
sibility of borrower; the merchant,
the credit of a customer; the news
paper, the truth of an advertise
ment; but where may a preacher or
a schoolmaster turn for light on
these subjects? How may he know
that the advertisements contained in
the pictures he shows upon his
| screen are reliable?
When a device, commodity or Sc
| curity; worthless bond or stock
Smoke preferred or Balloon common
is so questionable no bank will lend
money to promote it, respectable
broker deal with it, or a reputable
exchange trade on it, then the pro
moter seeks refuge in the celluloid
| in an effort to gain a bank roll, by
fair or foul means. AS he finds the
avenue of the professional screen
closed 20 his scheme, he resorts tc
the schoolhouse or the neighborhood
church, and there work his wiles
upon the confding and unsuspecting
members of the community Such
picture may be shown under many
misleading Embellishments" fol
instance, and depict the mining Of
nothing but coal; or Gold" ant
show the mining of iron. Such mer
will stop at nothing to ensnare then
victims. Now, who is morally re
sponsible for the financial losses o.
these innocent and unsuspectine
people?
No. Appropriation.
| This bureau is constantly in re
ceipt of inquiries from all parts o.
the United States, as to what Uncle
Sam offers in the way of facilitating
advertising in this and foreign coun
tries. Uncle Sam has no proposition
to make, for there is no appropria
ton available for exploiting any com
modify of any individual.
/ 1t is not uncommon for employee
of the Government to seek to use hi:
or her position to develop business
for the producer of any industrial
picture and use the facilities of tn,
Government in such a way as to i'm
press the advertising manager wit
the thought that he is acting in be
half of the Government, whereas, il