The Leavenworth echo. [volume] (Leavenworth, Wash.) 1904-current, 1922-02-24
NORTH AMERICAN
FRUIT EXCHANGE
IS INCORPORATED
GWIN, RULE. PARSONS. ROBIN
son, WHITE PRINCE AND
WILSON FORM COMPANY TO
OPERATE IN VALLEY.

Articles of incorporation are
being filed with the Secretary of
State at Olympia for the North
American Fruit Exchange of the
Pacific Coast. d Washington cor
poratiOn. having a capitalization
OF S100.00000 This company has
been formed specifically for the
intensive servire of the cooper
ative fruit growers association of
the Wenatchee- -OkanOgan dis
trict. Officers of the company
are: Reginald H. Parsons, chair
man of the board; W. +. Gwin,
presidents A. X. Rule, vice presi-
dent; d. H. White. vice president
and treasurer: A. A. Prince, sec
rotary and sales manager; j.
Curtis Robinson. Gen. Traffic
manager. The officers, with the
addition OF Worral Wilson, con-
stitute the board of trustees.
Center Operate ms at Wenatchee
pany, with the exception of Mr. Rule,
occupied until recently, similar posi-
tions with the Northwestern Fruit
Exchange from which concern they
severed their connection on February
1st. The operations of this company
according to its sponsors, will be CEN
tered at Wenatchee from which point
the complete sales, traffic and ac-
counting service will be performed,
by trained, long experienced staff of
specialists in their respective depart
ments; men who have for years been
engaged in the same work and who
are thoroughly familiar with every
detail of the work, as we'll as having
the most intima+1 knowledge of the
Weratchee-0k district. its pro-
duct and its neeos. Regarding the
plans of the new company, President
". F. Gwin sail:
''ln the first place, | wouldn't call
this new company, except that it
does contain some new and greatly
improved service features over any,
thing that has heretofore evisted for
the service of this valley. In many
respects it is a 'snapback' together of
strong forces which for ten years, co.
operated togethcr in a very effective
way. Ny associates and |, you know,
have worked with the North American
Fruit Exchange in the markets Of the
country, Throughout the entire period
of our connection witt the fruit bust
ness of tha NJ Nlrthwest until about
one year ago. Our long years of as
sociation resTltel in the close fitting
together and coordination of the
sales functions at shipping point and
in the terminal markets. So that. in
future, we will oe at home with each
other ard will not have to go THROUGH
any laborioui process of adjustment.
THE improved features l have re-
! ferred to are very important. The
program of the company, provides for
an exclusive service, from Wenatchee
| headquarters. of the Wenatchee-O Okla
hogan cooperative grower groups
with the entire service performed
right here, and rot from a distance
Nor is there to be any mixture of
orders or sales The entire staff here
will be devoted exclusively to pushing
| the sale Of the fruit from this one
district. 1t will not be concerned with
the fruit from any other district, so
can turn loose the full force of its
trained salesman7hip on the fruit Of
this section. That is an inspiring
Job, as the North Central Washington
district produces fruit which is NOR
thy of specialization. The location of
the offices here will enable the staff
to be in the most intimate personal
contact with the growers and their
product. The fin points of the busi-
ness can therefore be understood and
capitalized to fl better advantag
than has ever Oeen possible in the
past. The peculiarities of the differ
ent varieties of apples can be taken
into better and more intelligent a.
count. and IN d thousand different
ways the service given TO the growers
can be improved and the market re-
suits bettered. The standard of the
personnel. and therefore of the ser
vice in all departments of the work
will be Of the vory highest. Nothing
will be left undone to turn out tn
most complete. finished job that car
be done by men of long training in
the business.
Close Union Between Gwin and Ruiz
"The company represents a close
union of the forces Of the No1tl
American Fruit Exchange and tn.
Parsons Gwin White Prince-Rob,
inson-Wilson crop: a joining togeth.
er Of the moral and financial res