Ladysmith news-budget. [volume] (Ladysmith, Rusk County, Wis.) 1907-1927, 1922-04-14

all important happenings and sees that
they are not overlooked. But he must
depend upon his sub0rdinates to gather
makes up the paper each week, be-
cause there are human limits in the
newspaper grind
There are many chances for error in
newspaper publishing, and the more
frequent and hurried the editions the
more chance for mistakes to appear,
hence the daily papers make more err
rors than the weekly papers, and, like
wise the weekly publications err with
greater frequency than the monthly
and quarterly periodicals. The ele-
ment of time has much to do with it,
equation Editors and reporters en-
deayor to avoid error in writing up
the news of the week, but, except in
the items of greatest Importance, it
is not always possible to verify news
items. especially items of minor i'm
portance Then, when it is considered
that the linotype operator and the
compositors have to go through from
65. 900 to 10000 separate and distinct
movements in getting the editors and
reporters copy" in type for single
page, it will readily be appreciated the
great chance for error. 1t is the pub
fishers desire to publish a clean, truth
full paper free from errors of any kind.
To avoid them as much as possible, the
contributed articles are read over and
edited for any kind of errors. CompO-
sition usually is not altered never to
change the meaning but mistakes in
grammar, punctuation and capitallza-
ton receive attention. Writers have
individual styles in capitalization, so
much so that most newspapers have
found it advisable to adopt a style of
their own, and many make it conform
to what is known as the Associated
Press style, for the sake of uniformity.
Outlines errors overlooked by the edl-
tors and reporters in the preparation
of copy are found by the linotype OPP
sets the matter up After the type is
set, an impression of it is taken on
proof sheets and these proof sheets
are read carefully by proofreader
for the purpose of eliminating any en-
rors made by the typesetter OF linotype
operator. Sometimes a revise proof
is taken. to make the matter dOubly
sure and then after the type is locked
in the form" and an impression taken
on the newspaper press, page proofs
are read But in spite of all the care
exercised to avoid errors, mental and
mechanical, they sometimes creep in.
No hodge-podge of types and rules
in the mechanical makeup of a news
paper will ever win the approval OF
the public these days. The printed
page must have a neat and orderly
appearance. This calls for system and
care on the part of the cOmpositors
(type setters) and the makeup man.
Both readers and advertisers are en-
titled to, and insist upon clean, neat,
and readable paper. 1t is the aim OF
the publisher to please them in this
respect, as it is in others. Advertisers,
paying good money for space in the
paper. expect results. Advertisements
set without design or effect of appear
ance lack attractiveness and character,
and therefore lack pulling power. SO
it is the object of enterprising publish
ers who wish to give value received to
employ only the best artists with the
types. However, much of the good ef-
feet of competent printers would be
wasted without up-to-date presses and
other mechanical equipment and COM
petent pressmen, to give the finishing
touch to the printed page-to make the
sum total of the achievement satisfac-
tory to both patron and publisher.
In few lines of endeavor is sytem so
important as in the printing and pub
fishing business. Without it, no news
paper could make a financial success.
The boss has well-defined line OF
work laid out for each weak; the re-
pOrters and the printers the same.
Even the devil has his layout The
weekly cycle varies but little, except
in detail And, mentioning detail,
there is probably more OF it in the
publishing and printing game than IN
any other: at least, it always seemed
so to the writer. AS in any complex
business, the proprietor has to divide
the detail with his force, while main,
tanning general supervision over the
business. Any boss would be swamped
with the mass of minutiae in publish
ing office This accounts for many
failures in the business, where the
broad scope of the business cannot be
visualized by the proprietor.
Newspaper style is of much i'm
poftance and is a big factor with sue