Arizona republican., 1922-06-02
Cooperative
Marketing the
Way to Success
CONTINUED from Page One)

you have taken in the formation OF
| these four associations.
IT wonder il you people appreci-
| ate how this movement is spreading,
not only throughout the nation but
throughout the world. California
was the first state of the United
States to go into the matter on a
big scale, for the California pro-
ducers early realized they would have
to quit competing against one an
other, quit breaking each others mar
ket, IL anyone was to succeed.
Marketing always is a collective
problem. That is the reason for the
great industrial supremacy of the
United States, because they market
their products collectively. Until CO.
operative marketing arrived among
the farmers, however, the farmer al
ways undertook to market his prod
uct individually.
Shows Big Growth
1--WE as farmers now are undertake
ing to do things very complicated to
US, but very simple to others. We
have been doing our business on a
basis in violation of every known
principle of good business. But there
is to be a new order of things" he
said.
Facts concerning growth of some
of the larger cooperative associations
in the United states then were cited
by Mr.. Moser as examples of the
rapid spread OF the movement. He
referred to the cotton association as
one Of the most striking examples.
Nine states have been organized, he
said, each state as a separate sales
association, but all working under a
great central agency which serves in
an advisory capacity. This associa-
tion has 10000 growers. and next
year will market products having a
valuation of more than 300,000000,
a volume of business greater than
the United States Steel corporation
or the Standard Oil company, he as
serted.
The tobacco association also was
referred to. It is organized in five
states and has 125,000 growers who
have voice in a determination of
the prices they are to receive for
their products. The great national
wheat pool and the rice exchange
were cited as other examples by Mr..
Moser.
Before you can do anything well,
You must have the plan," Mr.. Moser
said, turning again to the subject OF
marketing contracts prepared for val-
ley farmers.
"The contract which has been pre-
serlted to you was drafted after more
than SO years of experience in CO.
operative marketing. These plans
are considered the most perfect ever
set up for a commodity association.
They provide for the organization of
growers only and fix minimum vol
ume of business so that overhead in
the operation of the association will
be at a minimum of expense to the
individual, so that the association can
be conducted economically.
Farm commodity associations
have the undivided support of such
men as Eugene Meyer, Jr.. managing
director of the War Finance Corpo-
ration: Herbert Hoover, secretary of
commerce; President Harding, and
W. P. G. Harding, governor of the
federal reserve board
Never has there been such unity
Of thought and opinion on any sub
ject as is found for cooperative
marketing" Mr.. Moser declared.
"Co-operative marketing will get
the farmers products to the con-
sumer better and cheaper than
through any other channel. These
associations will interest all people
because everyone will enjoy the ben
efits.
This is the biggest fight Of our
lives and we will need as much NOR
al and physical courage to go over
the top as did the valiant boys on
the fields of Flanders" he concluded.