Arizona republican., 1922-06-18
DQnGE BROS. CO.
ANNOUNCE THEIR
BUSINESS COUPE

Behind the simple phraseology of
an announcement which Dodge
Brothers, Detroit automobile manu-
facturers, published in the Arizona
Republican last Sunday, lies the
story of a new achievement in auto
mobile development. Dodge Brothers
announce a business coupe; conserva-
tive changes in the body design of all
other types, the advertisement
reads.
The business coupe is the first all
steel closed car ever marketed. ac-
cording to Charles Macarthur of Nc
Arthur Brothers. In this respect it
takes a new and distinct place in au-
tomotive history, for it involves an
entirely unique principle of coupe
body construction The steel body
not only practically eliminates the
problem of limited production, due to
the tedious and costly individual
Workmanship required on wood
bodies, but also enable the manufac
turers to give the coupe the same
lustrous baked enamel finish which
has already contributed so much to
the reputation of Dodge Brothers
open cars This process in itself will
also facilitate quantity production, as
an enormous amount of time was
consumed heretofore in applying the
numerous coats of paint required on
wood.
Naturally, these are important
factors in the determination of the
selling price, resulting in economies
which Dodge Brothers are passing
directly to the purchaser. Wood is
practically eliminated from the con-
struction of this car says Mr.. Nc
Arthur Even the framework and
panels are of steel, and the natural
result is a lighter, quieter and more
durable ear. Steel prolongs life and
reduces the possibility of squeaks
and rattles.
+. "The business men cf America have
been expecting such a coupe and
Dodge Brothers have given it to
them.
1T is in reality coupe at a road
ster price While it is easily attrac-
tive enough for any use, it is partic
ularly designed for the business man
who needs the comfort and protec-
ton of a closed car in his work, but
who can easily get along without a
few of the Iuxuries which. in the past,
have made the closed car so eXpen-
sive. The business coupe is built in
side and out to withstand the wear
and tear of everyday use-and yet it
retains the same lightness and beauty
eff line which everyone is accustomed
to look for in Dodge Brothers closed
cars. It lacks only what / might
term the depreciation liabilities of
the more expensive coupe. 1t is up
holstered in genuine leather, has
wide, comfortable straight seat. is
equipped with cord tires, heater dome
light, windshield cleaner and adjust
ments for raising and lowering win
dows. The doors are unusually wide
and are fitted with new easy closing
Yale locks. There is more than the
usual amount of leg room and con-
venient and spacious luggage COM
partments are provided. Doctors, real
estate men and statesmen of all kinds
viii find it just the car they need.
We already have good indications of
a tremendous demand.
The change of design in the other
Dodge Brothers cars indicates that
While Dodge Brothers have always
adhered closely to the practical they
are also progressive and abreast of
the time 1t is Dodge Brothers pol
icy to make Improvements year after
year and month after month and this
is simply another step forward