The Ontario Argus. (Ontario, Or.) 1???-1947, 1922-11-23

ly marketing program, by means of
cooperative endeavor on the part of
the growers.
Advocates of cooperative market
ing have gained powerful allies in
enlistment of the Portland business
men and the Portland papers, not
ably the Oregonian which in a re-
cent issue in an editorial under the
caption, "a Guide to State Develop
ment" had the following to say:
"In planning for the development
of Oregon, consummation de-
voutly to be desired, those who as
sumo charge of the project may
well cast about for examples of sue
cess. Experiment is to be Stunned
when experience is ready to teach.
We have, for example, the conspic-
uous attainments of the cooper
ative marketing plan in California.
1t is both idle and narrow to at
tribute the growth Of the southern
sister to tourist trade alone. I'm
portant as that factor has been in
it's upbuilding, important as it is
and will be in the making of Oregon,
there is basis of fundamental pros
perity that rests on solid industrial
enterprise. In California, beyond
all question, such a basis has been
afforded by scientific marketing of
the products of the soil.
Cooperative marketing in Cali
fornia represents, it is estimated,
fully SO per cent of the output of
agricultural and horticultural in
dustry, and an annual export of
$3.50, 100000 to 100000, 700. In the
light of these figures it is clearly
seen that the tourist, with his va
cational expenditures, is not neces-
sarily the source of the states pros
perity. And an infallible guide to
the future of Oregon may be found
in the contrast of these truly mag
nificent figures with the cooper
ative returns of our own state,
which are said to total but $1,000
900. Plainly here is a field, than
which there is none more fertile, for
the lasting development of the state
In the program of the new project it
should have prominence.
"Co-operative marketing, as prac-
ticed in California, not only dis
covers markets and stabilizes prices,
trickery and loss, but it
develops markets and finds new
outlets. While insuring that the
present seasons crop will reach |
the consumer, and at profit, it |
provides for future expansion by |
creating new outlets through an
awakened popular demand The |
producer is no longer in the posi- |!
ton of a suppliant, asking rather |
humbly for the attention of buyers, |
but is instead the dictator of his |
own welfare, earning a proper per-
,entage upon his industry. So is |
spelled.
1t is not only conceivable, but
lemonstrable, that in any agricul-
ural state there is a vast deal of
yastage caused by inadequate knowl-
,dge of the worlds markets or
through lact of facilities enabling
he producer to avail himself of op-
Disorganized and indi-
-idual, the producers trust blindly
o luck, to the luck of the seasons,
he luck of commerce. The seasons
re variable, but without malice.
commerce is keen and quick to seize
n advantage. Cooperative mar
citing, on the other hand, does not
n the least depend upon chance. 1t
5 scientifically assured of itself. If
projected and fostered it
ill do more than any other device
0 further the development of the
tate.
The era of free land has passed
18th the homestead. Settlers are