davidaulloa/AmericanStories huggingface dataset:
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26
Newman & Go.


Ardmore, okla, Feb. % 1922.
The Ardmoreitc
Ardmore, Okla,
Editor
The object of advertising is TO attract
attention. ATTRACT IL the biggest
word in the advertising world today.
To be able TO write a good adver-
tissment is a merit TO be proud of,
for the base Of your success lies in
your mode of advertising.
The Ardmoreite always contains
clever ads. One can readily see that
the Ardmore business men realize the
value of advertising and TO decide
which is the best is Il difficult matter,
but the one that attracted me most
was the NEWMAN x Co. appearing
in last Sundays Ardmorcitc.
First. as above stated. it attracts
the eye. The black background sur.
rounding the white ad is very et-
fective.
Second. when ones eye notices the
large black and white ad, the name
NEWMAN Il CO., almost Immediately
stands out.
Third the lower portion of the ad
tells one that it is the ad Of a
clothing company.
Therefore. a single glance tells one
that the ad is that Of clothing COM
pany and the name is Newman &
Company. What more is desired? This
ad has attracted me more than any
ad in the Ardmoreite this week.
Yours Truly.
FAY PENNINGTON.
Care Southwestern Bell Tel. Co.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26
LONE HIKER TRAMPS FROM EXTREME
POINTS OF TWO CONTINENTS ON Bet

of his delay here today, Macdonald
said.
Leaving Ardmore MacDonald's route
will carry him southwestward through
FIT. Worth and western Texas TO Sal
tillo, San Luis Bostosi and Mexico
City, Mexico. Veering towards tho
coast. the hiker will pass through
Guatemala, San Salvador, Costa Rica,
Honduras and Panama in Central
America and through the South Ameri-
can countries of Columbia, western
Brazil, Bolivia, Argentine, and fin
ally to Punta Arenas. Chill at the
he hopes to reach before the time
limit of the wager has expired.
Macdonald is known as the worlds
greatest cross country walker and was
major in the Canadian forces from
1914 to 1913. From his early life
he has taken tramps throughout all
parts of the world, travelling through
China, Siberia, and Russia to Ant
werp, Belgium in 1888 and 1889.
Other trips include that of distance
of $3.50 miles from Mombasa In Brit
ish East Africa to Bathurst in Brit
ish Bambia and from Alden, South
Africa to BGgdad, Mesopotamia in
1903 and 1904, in South America and
in Thibet and Eastern Turkestan.
Authority OH geography.
Macdonald is a member Of the Lon
don Geographical Society and from
personal observation on his long tramps
has become an authority on geo
graphical subjects He was also for
a time Dominion secretary of the
Canadian legion and has made ad.
dresses to American Legion Posts on
his trip through the southwest.
ITS a long tramp ahead of me,
the voyageur said but III make it
Just see"
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26

Cold wintrv blasts and snow-covered
aid, known as the worlds greatest
cross country walker, who passed
through Ardmore yesterday en- route
to Punta Arenas, Chill. the most
southern city in the world from Cape
York in the Hudson Bay country,
distance of approximately 1896 miles.
The trip, which begun from that
northern extremity of the North
American continent, and which will
be concluded at the southern extrem-
ity of South America, is the result
of bet between Sir George Newes,
publisher of the Wide World and
other geological magazines and w. X.
Howard, Argentine cattle king. for
the sum of S150,O00. The conditions
of the trip are that Macdonald make
the entire trip on foot, arriving at his
destination not later than April 80
1928 "1f the trip is completed by
The allotted time" said Macdonald. in
speaking of the wages, Mr.. Howard.
who is paying my expenses, Will
pay me a salary for the time spent on
the journey. II | reach my destina-
ton at date later than that specified,
Mr.. Newes pays that amount TO
charity"
Started Last November.
Beginning his journey on November
Il. 1921. Mr. Macdonald has faced
the biting cold Of the Canadian winter
for months, travelling in weather 30
degrees below zero and on snow shoes
for Il distance of more than 1900
miles. At that time only three scat
tered trading posts We're reached dur
ing the journey. In arriving at Ard
more Macdonald has completed over
$500 miles of his journey, walking
the entire distance from Purcell here
yesterday The rain was the cause
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26
CanOn.lIunter-l.are

The ad for Cannon, Hunter and
Lane in Mondays Ardmoreite is, with.
out a doubt, by far the most attrac-
tive ad in the paper for that day. II
Is something that will catch the eye,
il commands attention for il is some.
thing that will catch the eye, it com
mands attention for it is something out
Of the everyday line of ads.
When | read Whose ad is best?"
| turned through the paper to find the
answer To the question. On page five |
found the advertisement concerning
the campaign was very good. The
heading only three days in big let
ters caused me to want TO read the
rest of the ad To find out what 1t
days, the ad was attractive to say the
least. But when | turned to page six
the very first thing | saw was Can
non, Hunter and Lanes ad and it was
more than attractive, il was command
ing. 1t commanded my attention at
once. | had no choice In the matter
There stood man in an attitude OF
Gaining 10 SollltbUt btlON anu lildl
someone seemed to he me for am a
part of the public. The appealing and
unusual attitude Of the mar was the
center of the attraction and il was
that which caused me to look for the
news which he seemed to be shouting
through the megaphone. When l look
ed below ii seemed that someone had
shouted Wake Up" right into my ear
for | found myself wondering sub.con.
sciously in what way had been
aeleep and if | hadn't better heed the
earnest words Of the man. The first
two words were well chosen for upon
the first words he spoke depended the
strength Of the ad. If he had said
Come to us for your lot, or See us
before YOU buy, or Lots for sale az
a bargain" or any Of the headlines
which we see every day on every page
| would have passed it up as Just an
old ad "for the result Of very strik.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26
Ieachman-JohnsOn

The ad of the Leachman.John
Motor Co., authorized Ford dealers ap-
pearing on page two, columns three
and four, at the bottom of the page,
in Mondays Ardmoreite, appears TO
me as the best all around ad in the
paper for the following reasons:
First. The ad is not too small but
what it will he seen by all.
Second. The climax of the ad is
brought to light just before the name
of the advertiser is read.
Three. The readers attention is
held by a subject in this specific in
stance being Henry Ford" and the
ad is completed by impressing upon
the readers mind one certain article
Fourth. There is plenty of space in
The ad In advertising one should
not be to conservative with space and
jam their words too closely together.
Fifth. The person advertising
could have mentioned many more
things i'm the ad but then it would
have become monotonous and would
not have attracted the reader 1t is
best To- advertise more often and not
put too much in any one ad
Sixth. | have been reading the Ard
moreite ads and | like the way the
Leachman-Johnson Motor Company
advertise and | believe they are one
Of the kind that believe 1T pays to
advertise"
Respectfully submitted,
NEWMAN G.. COOPER,
Care Turner-Ardmore CO., Box 56S.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26

This advertisement is the best one
appearing in the columns of The
Daily Ardmoreitc" this week
IL appeals To me because of its prac.
tical application TO every thinking man
and woman whether old or young
when contemplating the approach Of
old age Too old To work then what"
these lines appealed To me as one Of
the greatest questions OF the day, too
old to Work" are the saddest Of words
10 the Industrious. honest thrifty-lov-
ing man or woman approaching old
age finds them without stable bank
account and without a home, why?
because they know the time is near
when the power within them to earn
will grow decidedly less and the chan
cos to provide for old age more diff
ficult. "What them shall it be the
deprivation Of home, a soft bed, warm
clothes nourishing food and medicine?
viii il he trudging the streets selling
worthless wares to those more for
tunate? shall it be holding tin cup
upon the streets catching the pennies
Of the merciful passerbv?--or q hovel
on the back lot of some kind hearted
neighhor, rusty stove, broken chairs
and dishes. a battered frying pan and
the cast off bed clothes Of others? Or
viii it be the poor house? Or shall
il he a coy room with a bright fire,
q warm bed. comfortable clothes,
friends books and flowers where at
the cventide Of life one may calmly
thne Of the past as well spent in
earning, saving and the preparation
for old age.
II appeals To me again because it
suggests the time To savc-now is the
time To save. do not wait until you
have wasted most Of your earnings
for then It viii be too late to save
what YOU can never earn again, then
it suggests 10 me "how to save Save
regularly, do not spend all this months
wages expecting to make it up next
month. for you never can. but save
something every pay day, a part OF
your earnings; if your rent is too high
move into a house where the rent IS
lower: II gas is too high burn wood
or coal. Cut down expenses and save
that YOU may have plenty when YOU
grow old This ad appeals to me in
the next place because it suggests a
particular time to save, that is save
before You spend; do not spend and
then save what is left, but save first
and spend what is left, is most
valuable motto. Set aside your saving
fund and deposit it, that YOU may not
spend il. and then spend according to
what YOU have left; even small
bank account is not to be despised for
il is a help in time Of need.
Next it suggests the starting time
next pay day is the time to start
saving, do not wait until YOU have
saved fifty or one hundred dollars
save little and make your deposit
regularly. little things amount to
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26
MARY {. SKULL WINS PRIZE
OFFERED FOR BEST AID Run
IN ARDMOREITE THIS WEEK

Mary G.. Shun 43l II street, south
west. with her article on the state
National Bank ad" wins the five dollar
prize offered by the Ardmoreite for
the best written answer TO the ques'
tion. Whose ad is best
Miss ShulTs article, in the estima-
tion of the judges. not only carried her
argument best but was excellent from
the standpoint of grammatical con-
struction
Close behind her. bidding for first
honors came Newman G. Cooper, W"o
defended the "Leachman-John ad
of last Monday. Others who deserve
honorable mention and whose letters
we are subjoining are. Lorrelle Nail,
121 p street, northwest; Ford Guthrie,
BOX All, Ardmore; Elevard Armstrong.
PA c street, southeast; Fay penning.
ton. care Southwest Bell Telephone
CO.. and Al Dilard, general delivery.
beginning with Miss Shulrs article.
the Ardmoreite is herewith publishing
the seven best letters received. Space
viii not permit Of the publication Of
more of them.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26
FORD GUTHRIE,
Box All, ArdmOre, Ok
"Thc Ad l Like Best"

Now as you are asking
Which ad we think the best
| think II an easy matter to tell,
As one stands out from the rest.
We noticed in Westheimer and Daube's
ad,
And ! guess you've noticed it, too,
That their styles are always original,
And items mentioned are few.
Their al never does look crowded.
And illustrations right up.to-date.
Whether displaying hats, shoes or
ribbons.
Or maybe an expensive Cape
Another thing that catches my eye
IS the way thcir items are framed,
1t gives them a look OF distinction.
with their prices 81 modes,ly named.
Their signature as YOU can see.
Is unlike all the rest
Because its first in every al,
And believe that way is best
Now today when YOU get your paper
Read their ad, on page number three)
And look for the things I've mentioned
And | think you'll agree with me.
LORRELLE NAIL.
72l b St, n. w.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26

ing and unusual picture would have
been spoiled by an exceedingly simple
and commonplace headline
The public is continually demanding
something new or different and this
applies to advertisement as everything
else. Something snappy and unusual
will always bring results. There has
been a great change in the methods of
advertisement in the last few years,
it is no longer the old set rule 10
make every word a shining example
Of the English language, but some
slang may be used to pep it up.
Henry Ford sold more "Tin Lizzies"
through the little Ford joke book than
10y all the other advertisement put to-
gcther. The secret of the Cannon.
Hunter and Lane ad is that it is uni.
que and stands out before all the
others.
FORD GUTHRIE,
RoX All ArIp,orn Olyla
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26

to be more Industrious, more honest,
a better citizen, even child that
will save viii take a more earnest in
tercst in life, will have more liberal,
big hearted feelings toward others
Saving does not make a man, woman
or child stingy and should YOU need to
ask for n worthy cause, you will al
ways find it is those who have saved
that give with the smile.
Those who never have any desire to
save, you will always find them
classed as undesirable for these rea-
sons | think the ad Of the State Ma
tional bank is advice, wisdom and Il
warning against poverty and crime
EDWARD ARMSTRONG,
PA & St. Southeast,
Ardmore, Okla.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26
Harding Approves July
4 As Citizenship Day

AUSTIN, TeXas.-President Ilar
ding's approval Of this suggestion Of
the General Federation of Womens
clubs to make July A a citizenship
day" is voiced in letter from him to
Mrs Percy V. Pennybacker of Austin.
chairman of the department of Aus
tin, and made public today.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26
Iaihrop n kish
,aily AlyNmorite,

Tho Daily Aiymoreite,
Dear Sirs:--
Mcssrs. Lathrop and kish's ad ap'
peals to me the best, as they arc
short, to the point every time. | like
to read them with the greatest pleas
urc, as a matter Of fact have never
cared to read any ads before. but since
Z happened to read one Of their ads
ever since. | never miss any Of them.
In fact road all Of your ads ever
since.
! cannot find better one if had
tried to read them thousand times,
am.
A. c. DILLARD,
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26
Too Old TO Work. What Them

That is a question that needs no
answer II YOU have saved just part Of
your earnings and layed aside some
lhng for the rainy day. or old age,
which comes TO every one.
Surely any right thinking man or
woman knows that to start the down
grade Of life without some one saving
II can only mean charity or tho home
for the poor. Saving creates a desire
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26

much when many little things are
put together.
Last the place TO put your savings
of course are in bold plain letters
state National Bank" they will pay
you interest. An these thoughts We're
suggested To me in the appealing
words of the State National Banks
advertisement.
MARY c. SKULL,
43l IL street South 'St,
Ard 9 -, Okla.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26
AUDIENCES
EXPECTED At TWO
LECTURES today
Famous Psychologist Talks
At Wilson This Morning;
To Leave Ardmore
on Tuesday

. mere Is Heaven ana Jesus the
> conscious Mind OF God are the topics
! pr' Il l. House lecturer VIII speak
n on this afternoon and tonight re-
:, spectveiy at convention hal.
DR.. House goes 20 wilson lhis morn
: ing Where he VIII deliver one OF ms
! famous lectures al lhr wilson Me'h-
o odlst chuIch ih' demand Tor nus
, lectures continues 20 Sr"W ana IH'I
influence so strongly ieil lh"I 'h'
! houncemeht oil nus departure WI" n'
: reg with sIh'ere regret ii' WI"
leave Arumore Iu'S''N' gong 'o oN-
lahoma CITY Ff"m lhere me- VIII go
] !" NanS'S '"! '' q" '"' "0'N'
J ensas'menI
laiNed ~ MANY 'iu'N'
lectures IN lo's 'l'E nave o''"
: nnoef the Iuah'H'.'''.' V' '''e ''' 'o"H
churches Th'y nave pee" wen '.
tended ana 4h ''ul''"' u" "'' A'"'",
Hled lectures Ut. I'''S' mas "Vi '.',''
I Nf pidciica'N every CIVIC 'i"', u'''
! orinS lectures "' NI"'ilS' I'"'''|'
l"o''S '"" ',F'''
'h S"''d""l 'l'" "'u.' '''" ''
pr' House "i"'' "" nv" i" i''''
Inc WIN "Il" HIi'' 'u"''S"'' a''"S"'
phy Dreams Ilph"us" ana irlep''
thy tndiNs lec'uIe was q" HPl'
itual versus N'eN'"' 'lT"'.'- )" ~
Whlch ule Sp'"N'' 7',"N' '''''' 80
Were posslo'e' "'''''"l "'o'i''e ''','7
done py lhe ha'"I"l 'a" ".' 'u"7" '''0
mind' ana SlIl'u"' He"H"s p,''s ""'''
: by the spIl'uaIizeu n'l''u' '"' i"C'e'
heing more 'crihu''oH. anu ,1'','''''' ,'.'.
But spiritual he'llIls' ne S''"' '''
only come TO the 'IrlS'lah man. anu
Christian man is one N"V r'',P''
the hord Christ as Goa, 'n"ni.eS1 IT.. III
! lhe liesh anu ''0'''o'S ''' '0''
from sin.
bipie ine supreme -Nu'''O'i'
The Blole IS lhe supreme "u'''U'
n.y. not 'ne o"u''' VI any .,.i,
modern movements tlat maze '"eI'
text DOCKS IoohlhE glass ''""5 =.
which to mlsln'erpie1 'he N'''p'u''S'
The lecture h1u' mus P'''o''''
Impression upon inc 'uulr"'t'
Speaking on the VIII 9''o'u''
DIR. House said
What a man chooses ne Is ''Spo,'
sible tor' ana ne is i'"' -. o''''''',
Tor what aho'heF may u,'N' l.'' ''0'
Sin Is mlsdire''l'h o' 'le WIZ. Wv
choosing oI u law NAN '''tus d" I ''',
lishtened VIII SO as 10 c"ooSe "i '','''
viii correctly, just as you eau 1'''o
p"'iy. Hi."" ~ ~" ~ -
Will. There Is no'hihs ll''poSS'0,e ~
the man VINO wills. eAc,l' '"'' 'e 10
bound IN Gods VIII Man "'' "'
though potehtia'ly Iree' i'ius' H.' ~
Gods universe ana ui'u'. 4 Vio''',, -,
stances not ot us own c'.o'c' Du' "
Gods ordaihlhs' but 'neie .,, no
%ituton that teaches no" 10 e'.....,,. ugl e'Dp
VIII Tor 'he ouns' ''o Tt 81,
James said ne "ou'u ro'Ier NV III, ms
strong ih'el'ec' "''''o"' " 7
Will
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1922-02-26

you're mighty durn right, didn't
While he was showing 'cm 20 me he
stepped on the tail Of one OF the dogs
and when the pore varmint snapped
az him the informal cuss kicked the
dog. 1 wouldn't buy nuth'm from
no such nhumau scoundrel a. that
n | noNnr rot I.Nhi.
The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1922-05-02

A New South Wales correspondent
says. according to his experience with
snakes that they do not burrow their
own holes but simply take up the
ready-made dOmiciles Of probably
"outed" or certainly ousted mice.
lizards. and other earth-boring fauna.
He also says: Last spring 4 It.
black backed, cream-bingied female
snake was wriggllng away from me
when she suddenly threw a twister,
formed Fights and tried to tie herself
into a brace Of granny-knOts and then
Just disappeared. I walked to the
spot, but failed to ascertain where
she had gone, till finally moved a
small. dry and hard piece Of bovine
manure and thus disclosed q hole.
After replacing the lid noiselessly re-
tired. Later visited the spot again.
and found that the lid had been moved
to one side; but in the evening the
door once again covered the hole.
Next day similar maneuvering was
carried out BY both parties concerned.
On the third day ! made q call early.
met the lady in the grass, and saw
her hurriedly enter the hole-and re
place the lid with Q hnal semi-circls
sweep of her tall"
The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1922-05-02
THE RADIO
CRAZE

Possibly never before has any,
thing spread over this country as
rapidly as the radio" craze, with
which papers and magazines, big
and little, are now filled.
At first glance Winnemucca peo-
pie are apt to mistake this talk
as merely passing fad. But our
advice to them is not to do so. If
the boy is interested and wants to
learn more about radio, give him
the opportunity. Too many sue
cessful experiments have already
been made with the wireless system
of telegraphy and wireless tele-
phony to put it in the fad class.
Today messages are being broad
casted into every section of this
land without the use of wires just
as they have for several years been
sent for hundreds of miles across
the water from one ship to an
other, and from ships to stations on
the land. OF course, radio tele-
phones have not been perfected.
1t took years to perfect the steam
engine, the auto and the airplane,
and place them beyond the expert
mental stage. But today they are
practical, and we'd find it mighty
dull living in this land if we didn't
have them.
We freely predict that the time
will come when radio telephones
will be in the farm houses of this
country, when daily weather and
crop reports and news events will
be filling the air and bringing the
people of rural sections into closer
touch with the outside world than
any other agency. 1t may be in
the fad stage now, but radio is 60
ing to be one of the biggest things
this world has stumbled upon be-
fore the experiments proceed much
further.
The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1922-05-02
HOW YOU
CAN HELP

Busy days these, with garden
making and sprucing up about the
house and yard; with whitewash-
ing and painting and hopping and
scrubbing and everybody too busy
with their own affairs to give out
a few items that would interest
their neighbors. 1t makes news
gathering hard, but we are not
going to complain so long as their
labors aid in making Winnemucca
brighter and healthier place
in which to live.
But we don't want you to get
toobusy to lose sight of the fact
that the comings and goings, and
even the improvements being made
here and there about town, are mat
tiers in which others beside your
self are interested. The newsiness
of this or any other paper depends
to a very large extent on just how
liberal subscribers are with their
information. We must depend
largely on our readers for personal
and local items of interest, Sc
don't make the mistake of thinking
others are not interested in the
things that interest you. Just as
you enjoy reading about the visits
of others, so do they enjoy reading
about your coming and going. With
your cooperation we need have nc
dull news seasons, for if each
reader would make it a point to
call our attention to one item a
week we would have a paper filled
with good, readable news-more
that we can hope to gather single
handed-and that better paper
would reflect additional credit or
the town.
So, no matter if it is your own
busy season, remember the editor
and cheer his heart with an item
or two every time you meet him
It's your paper-and we're depend.
ing on you to help make it better
The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1922-05-02
WHY PREACHERS
OIJIT-

A story is related in New Yorl
of minister who found he couldn't
live on the salary his congregation
was paying him, so he took a posi-
ton as floor walker in a big store
at twice the salary he was receiv.
ing. 1t is one of the sad common
taries on life, and Winnemucca
churchgoers know it, that as rule
we pay our preachers so little
money that they cannot afford tc
live like ordinary people. That's
why lot of them get out of the
ministry and go in for some com.
mercial pursuit. The average pas.
tor may get perhaps $1,000 a year
and parsonage thrown in. With
this salary he is expected to bring
up his family, which is generally
large, dress neatly and appear in
public places as though he had ali
the money he needed. If he falls
down in his dress or habits some of
the congregation say he looks
shabby" and then movement
starts to find a younger man of
neat appearance. But younger men
OF neat appearance go up against
the same old proposition once they
get regular pastorate. There is
but one answer to the question
"Why do ministers quit" And the
answer is many of them have tc
keep from starving.