davidaulloa/AmericanStories huggingface dataset:
Every evening, Wilmington daily commercial., 1922-05-09
TALKS ON NEWSPAPER ADVERTISING
by A. De weese Buffalo, NY

mobiles were exactly alike there |
would be no automobile adver-
tising, and if all cereal foods were |
alike there would be no art IN |
the advertising Of breakfast foods. |
While all this is true, there
is a wonderful opportunity for
cooperative advertising among
manufacturers Of many similar
commodities. This cooperative
advertising has found a striking
illustration in the advertising OF
used cars" in many cities. In
this advertising a score or more
Of dealers have combined in full
page advertisements in the news
papers to educate the buying
public to trade in their used cars
on new cars and not to be CON
tent with old cars that have been
driven a certain number Of miles
and which do not have many Of
the new conveniences and appur
tenances that have been develop
ed in the manufacture Of automo-
biles in many cities. Savings
banks have combined in large
newspaper advertising to teach
the people the thrift habit and
to educate them as TO the uses Of
banks. Life insurance companies
might also profitably combine ir
advertising campaigns to tescf
the people the value Of life in
/ Surance.
This kind Of advertising ha
brought untold wealth TO Cali
fornla. Instead of one grower 0
oranges and lemons standing tn,
entire cost Of the distribution ant
advertising, the growers Of stand
ardlzed products have forme,
, combinations, pooled their pub
licity resources, and have sue
ceeded in marketing the product
, Of all at good profit. Grower
= Of raisins made from the sam
s kind Of grapes. packed under th
o. same conditions, can market tn
, entire product Of their vineyard
% at a good profit through wild.
r spread, intensive newspaper ad
r vertlsing.
n The same plan Of co-operatil
S advertising could be applied wit
e great profit TO the marketing
a dates, prunes and almonds
& California and the apples
IS Oregon. Successful advertiser
r Of this kind. however, requires
n close connection between Il
consumer and the dealer, ar
e this can be brought about on
} through newspaper advertisin
Every evening, Wilmington daily commercial., 1922-05-09

Special Correspondence Every Evening.
Chestertown. Md, May p Colonel
Clarence Hodgson. an alumnus of
Washington College, has sent the
authorities of the college a check for
$500 as contribution TO the fund 10
be raised by the Alumni Association
before commencement.
Judge J. Henry Thompson brought
to Chestertown, one day last week,
from his home in Rock Hall, a peach
tree twig which was loaded with
young peaches. He states that It was
fair sample OF the trees in the Vi
cinity OF Rock Hall.
Professor William Walter Chapman
has been elected director OF the music
for the Washington College COM
mencement exercises and the COM
bined choirs of the town will render
the music.
John Bell of Chestertown, we'll past
so years OF age, fell on Washington
avenue. Saturday afternoon while
walking to his home on College Hill
II is believed he became exhausted by
the heat as the afternoon was warm
/ Jeff" the postofiice alligator which
had been a great pet in the office since
early in December last, died Satur-
| day evening. The alligator had not
eaten anything since Its arrival from
the South and is the second of the
! three that were sent TO friends here
to succumb 70 the cold climate.
The Sunday school OF Emmanue
Protestant Episcopal Church, Chester.
town. was awarded prizes at Eastor
Saturday for having raised the larges
amount OF money per capita, 5000
during the past year for missions, and
also the largest amount OF any OF
the Sunday schools in the diocese.
News reached here the latter par
Of last week that Edward B. Wilson
son Of the late X. Il. Wilson OF Rocl
Hall, had been killed in an automo
bile accident IN New York. Yount
Wilson had made his home in 81
Petersburg, Florida, for some year
and WAS IN New York on business.
Every evening, Wilmington daily commercial., 1922-05-09
CITY
RISING FROM ASHES
Debris Of Recent Fire Being Re-
moved Preparatory to
Rebuilding.

Pocomoke City, Md. May 9Thc
burned district OF Pooomoke city. has
been a scene OF unusual activity the
past week. The weather, most of the
time. has been OF the favorable kind
and Il is really wonderful what rapid
strides have been made in the way
OF cleaning up the burned section OF
the town. Several OF the lots which
week ago were filed with broken
bricks and other debris are now in
perfect condition and ready for the
hricklayer 10 begin work at my time
All of the old walls have been tosn
down with the exception Of the two
banks. The Citizens bank walls are
almost level with the grounds and this
leaves only the walls Of the Pocomoke
City National standing in tho burned
area.
L. w. Veasey has contracted for the
rebuilding OF the storehouse at the
corner OF Clarke avenue and Market
street. occupied by II. w. Callahan q
Sons. 1t IS his intention to begin ex-
cavating for the cellar at once and he
expects to have the contractors at
work on the building sometime during
| the coming week.
| The large Citizens bank clock, which
occupied a prominent position on the
I front OF their old banking building and
which for several years has given ex-
cellent service to the town, withstood
the flames OF the big fire. and IS again
striking the hour just as though
nothing out of the ordinary had hap.
pened. OF course, it wac a little shak.
en- up by the confiagration. but wa.
soon removed from the old site, com
pletely renovated and put In fine con
dition. The bank authorities hav,
had It placed in front of their presen
quarters on Willow street
Every evening, Wilmington daily commercial., 1922-05-09
Is LEGISLATORS
FOR WILMINGTON
Urged by Special Municipal
Committee, WhIoh Will Have
Bill Drawn.

BY unanimous votc OF tho combined
committee named by tho Mayor and
Chamber OF Commerce. at It's second
seasion. yesterday. tho esrential prin-
clpieN OF tho measure presented TO
the last General Assembly by State
Senator Jnmcs W. ~Itobor,aon, for In
creased Legislative representation Of
wilmington, were endorsed and com
mittso appointed TO draft a new meas
ure amending tho state constitution
for submission to the next General
Assembly.
The plan proposed makes Market
and Eighth Streets the divieion be-
tween the flrst four districts and the
Ninth ward NTH. for Senatorial pur-
poeec, ono Senator being chosen from
each district.
For Representative purposes each
district would be divided into two sub
districts, one House member coming
from each. This would make rs legfs-
lators ul told. as compared with scven
at present
The dividing line OF these subdj
triots seemed 10 be the only point on
which question was likely 10 arise, but
that THE could be adjusted with snt
isfaction TO all concerned was the opin-
ion.
The city and county chairman OF
both political parties were represent
ed In person or by proxy, except Chair
man Boyce OF the Democratic COUNTY
| Committee. who was elected only or
Saturday.
| 4 NNatIrar m tff, a .,
who presided, suggested that steps b
taken TO have both party platforms In
dorse the movement.
The support OF the women OF boil
parties was pledged by Mrs. Donal,
Ashbrook, representing the Republican
women, and Misc Ellen p. Samworth
speaking for the Democratic women
The support of the wumen's clube an
organizations in the city was prom
eed by Mrs. A. -. Warner. Sr.
Thoae present were state Sena
tor Jamea W. Robertson, state Sena
tor william ]. Butz, Mayor LeRo
Harvey, forme rMeyor William G
Taylor, Ellwood Bartram, secretar
TO the mayor; Mrs. Donald Ashbrool
Mas Ellen z. SamwUrth. William I
Metten. General j. Austin Ellison
Timothy J. Mooney. Major Joseph
Lawson. Joseph n. Martin. Donal
Morton. Guy r. Ford. Mrs. c.
Brideham. Mrs. G. +. NJ. Rumfor'
Charles n. Grantland. Councllme
Alexander r. Abrahame. Mrs. A.
Warner, sr.. Miss Clara I. Southwicl
Miss Mary r.. Moran, city AudltC
Charles r.. Shepperd. city Treasure
Samuel J. white. Peter J. Ford. WI
, liam T. Budd. secretary and Leo
Walker. chairman.
Every evening, Wilmington daily commercial., 1922-05-09
STOCK MARKET DULL.
REACTION IN PRICES
Morning Session Most inactive
Since March; Public Inter-
est Slacksnlng.
~ Associated rr~. to Every rvsains.

N Associated rr~ss to Every Evsains.
New York. May . lwAl. shest.
folo). Oils continued to enEross
spsculat!vs attention at the irregular
opening OF tosfAy's stock market. Gains
extending from large fractions 70 IN
pcints In Sheil trading, Royal Dutch.
Houston ana Rarnsdall "A" werU on
set by further h~avineas In Mexican
Petroleum. Pacific OF and Standard
on Of California.
The independent steeis showed
further resis,snce to selling pressure,
rotably crucible and Vsnadium, and
ixc.iead Gns featured tho f'rm
utilities.
New Haven reacted slightly from
y.strrdny's rccord quotation and
other rails. especially coslers, were
moderately lower.
Preliminary exchange rates on
London and tho leading continental
c.nt~rs were moderately above yes
tcr,sy's cioeing quotations.
Noon-Trsding during the first two
hours WAS smaller than In any similar
pcrtod aimee last March. Commission
houses reported a general slackening
OF public interest. Offerings OF oils
and motors extended to shipping. to-
haccos and numerous unclassincd
spccialtics. whore reactions ran from l
90 points Tho decline was tenn
porarily halted on buying OF Crucible,
Baldwin and Nsnadium together with
n sharp rally In Mexican Petroleum.
Associated Dry Goods. SECOND pre-
forrcd, l.. y. Realty and Coca Cola. tho
latter at S-point gain, elso gave sta
hility Co tho rebound
Before noon. however. shorts again
attacked the leaders. notably. Crucihle
and baldwin. causing renewed un-
settlement.
Call money oponed at per cent.
Every evening, Wilmington daily commercial., 1922-05-09
RTH NEGRO LYNCHED.
BROTHER Of one Of Men Burned In
Texas Found Hanging In Tree.

Fort Worth. Texas. May 9.-Free-
stone county. where four Negroes
have been lynched since the Staying
OF Eula Ausley. l7-year-old white girl
Is quiet. despite threats OF reprisals
The body OF the fourth Negro was
found hanging 10 a tree limb today
near kirvin. where the three others
were burned at the stake last Sat
urdsy. The Negro. Tom Cornish. a
brother of one OF those burned. was
believed by citizens TO have made
statements which implicated him In
the staying OF the girl.
Every evening, Wilmington daily commercial., 1922-05-09
Brownson Library Minstrels.

The Brownson Library Association
VIII give It's eighth annual minstrel
show In Pythian Castle tomorrow
afternoon and evening. The actors
Will include Dan Martin. Jack An
drews. Andy Riuainger, Jimmy Cur
rams. Joe Murray. Sammy Ireland and
Shorty" Haney.
Every evening, Wilmington daily commercial., 1922-05-09
Failure Of Brokers Announced.

BY Associated Press 10 Every Evening.
New York. May 9.-Failure OF the
brokerage Arm Of Carpenter. Cafry
and Company. Of ~ Broadway. was
announced this morning from the
rostrum of the New York Stock ex-
change.
Every evening, Wilmington daily commercial., 1922-05-09
More Ranking Spare.

For the purpose Of providing addi-
uonsl space FOR the patrons OF it's up
town bank, the Wilmington Trust Co.
- moving back four feet the counter
parslleling Tenth street.
Every evening, Wilmington daily commercial., 1922-05-09
DIVIDENDS DECLARED.

Acine Tea Company, quarterly OF l4
plr cent on prufrrrod payable june
McCrory StorUs Corporation Quarterly
abic Jun~ l.
standard on Company. OF Indiana.
quarterly OF per can't. payable June rs.
Every evening, Wilmington daily commercial., 1922-05-09
Spicer Goes 10 Louisville.

R. Barcley Spicer OF Arden has been
appointed executive secretary of the
tuberculosis Society of Louisville, Ky.
He and his family will remove to Louis
Sille next month.
Every evening, Wilmington daily commercial., 1922-05-09
Stock Quotations
200 o'clock
NEW YORK STOCKS
Previous
~

Reported Daily BY Laird d Co. Sc
carity Brokers', du Pont Building.
Every evening, Wilmington daily commercial., 1922-05-09

Want a driver7 Telephone q clasn-
fed ad.-Call 1900.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03

The lincoln highway - torn up
east OF Dyer for construction OF the
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03
Rutherford Is
Named Mitchell
Representative
New Mitchell Survives Rigid
Demonstration Given by
New Dealer.

Vern Rutherford, who up to this
time has been the proprietor OF the
ignition department Of the Columbia
Battery Co. lis n. Lafayette blvd.
has just been named as the local
Mitchell automobile dealer The
temporary salesroom and service
station will be located at 51s s
Franklin St, but a new downtown
showroom will be announced in the
near future.
The new 1923 Mitchell line, com
prising the ESQ series. offers a com
plete selection Of open and closed
models, The open cars are the five
and seven-passenser phaetons. a
three-passenger roadster and a new
four-passenger sport model. The
closed models are the passenger
coupe and the five-pasSenger sedan.
An unusual demonstration of the
fleXibility OF the ESQ Mitchell motor
and the sturdiness of the body and
springs was given Friday The
party consisting OF Mr.. Rutherford.
the new Mitchell dealer, r. " F'inke,
district sales manager Of the Nit
NANAA a-AOeOAS W. oAAA a AACNSDcLDSI
representa- tive. were taken up hills,
over curbings. rough streets and
even over railroad tracks by L. J..
Wendrick of Racine, Wis, a Mitchell
factory representative
From a standing start in high
gear. Wendrick went up the St.
Louis and Little Italy hills on nigh.
Later he gave an exceptional demon
stration by racing the motor and al
lowing the clutch to fly back sud-
denly and showing the ease with
which the motor picked up"
The next demonstration was of
the easy riding qualities over rough
city pavements and curbings. The
final demonstration was given when
the car was driven over a. maze Of
railroad ties. tracks and switches IN
the yards in the west end of the city,
proving the strength Of the Mitchell
frame and springs. both of which
are guaranteed by the factory for
the life of the car.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03

vine fne; Indiana State road No. 10
from Vincennes TO Indianapolis fine.
MICHIGAN.
M-11-Mile and half under con-
struction IN Holland, detour marked;
mile graveling three miles north Of
Manistee. detour rough: construc-
ton Grawn to Traverse, detour fair
Is miles graveling Pellston TO Mack
NAV City. detour fair.
M-12-Same as last week.
M-17-Good throughout except
detours Jackson to Leoni and Battle
Creek to Marshall. detours good.
Rough spots In Lawrence and rough
on unimproved section between Paw
Paw and Decatur.
Grand Haven-Trunk line roads
good except detours. Dry weather
causes gravel 10 loosen.
Coldw9ter - Roads in Branch
county n excellent condition. es-
pecially 30 after recent rains.
Iron Mountain-All roads in good
condition; construction on trunk line
roads, but no detours except IN the
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03

ideal section" miles. which win not
be completed before the middle Of
October.
Nearly half OF the new Dunes
highway, between Miller and Miohi-
San City, has been completed, but
the road will not be open for traffic
until the entire work is finished.
The Chicago Motor Club is now
marking the most available route be-
tween East Gary and Michigan City.
This will be temporarily marked
route X
Valparaiso reports that the Chi
cago-South Bend road 10 being
graded and that the road west OF
Valparaiso toward Wheeler is in
good shape.
Northern Indiana had heavy
rain last week, which settled dust
and permitted dragging in many sec
tions. Generally speaking the roads
are good.
Dixie Bee line from Terre HAute
to Evanston Is reported good; Mid
land trail from Vincennes to Louis
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03
old Race Track to be
Put I'm Condition 4ooin

SALEM, n. H.. Sept. 2.-(By L
n. S)-The Rockingham Park race
track Will soon be open again. it is
believed, after many years OF idle
ness.
Negotiations are now under way
for the lease or purchase of the
track for horse and auto racing. A
large force OF men will put the race
track in shape for the first races
scheduled for Labor day. During
the early days OF the world war
Rockingham Park served as a train
ing camp for young men.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03
Paris to be Served by
Chicago "YeLIo1U Cabs"

PARIS. Sept. 2.-(By L ". So
Fifty yellow cabs' from Chica go
soon will exert an Americanizing in
fiuence on Paris taxicab service.
The cabs will be brought over in
time TO operate at the beginning of
the winter season, according to
John Hertz and Charles A. McCul-
lOch, Of the Chicago Yellow Cab
Manufacturing Co. who have organ
lied a subsidiary company here
They will be run on a proflt-sharing
basis, similar 20 those in Chicago,
but will be operated at Paris taxi
cab prices.
Drivers OF the new cabs will be
selected according to their ability to
handle American fares. Politeness
will be a prerequisite.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03

frame supporting the motor and the sepa
rate transmission.
The new price, SIPS, is the lowest for
which the Special-Six Touring Car ever sold
and the quality is better than ever.
Price does not always determine value,
but in the case of Studebaker it establishes
the finest values in the market. The name
Studebaker on your car insures satisfaction
Come in or phone and let Us give you a
demonstration in the Specialist. Drive IT
yourself. A ride win help you make UP
your mind.
In public confidence and respect, the name
Studebaker stands higher than ever.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03

going into the hands OF a receiver
tom Orrow morning" He then
decided TO save the company by a
money-raising campaign, which.
thanks 10 his wonderful elocution,
was a success. and within eight
years John n. WHY'S. saver OF the
Overland company, was offered
$SO,O00,000 for his. share OF the
company. In January. 1908. the
reorganization was accomplished
and WHY'S became president. But
wealth has not turned his head. he
still works like a trojan and enjoys
life. His democratic ways and
manners are not assumed.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03
Road Conditions
In This Vicinity
ILLINOIS.


The new Glenview road. between
Wflmetts and GIenview. was opened
Aug q. thus making a new outlet
10 the Chicago Waukegan road
Sheridan road may be used from
Chicago through Evanston to VIII
rnettc. across the drainage canal
br.dee. then west on Central st. past
Wfl,nette station and across the rail-
roaG tracks. turning into Wilmette
av.. TO the intersection OF Glenview
road and Wilmette av.; then west on
the newly-constructed Glenview
road. connecting with the Waukegan
road in Glenview. III From there,
motorists may proceed north on
Waukegan road or west on the Glen
view road. which Is paved with con-
crete 10 Milwaukee av. THIS road is
especially desirable 20 those who
wish 10 avoid congestion OF traffic on
pempstcr 81. In travelling 20 Mil
yvauk-c av.. or Waukegan road.
Dixie highway IS closed between
Stcger and Crete for subway con-
structlon short detOur is west from
barrier south OF Steger one mile
south a mile and a half. east one
mile. a better detour = east from
hank corner IN Steger on stone for
a. miles. south on dirt for s mile
west. southwest and west on stone
Tor g 81 miles 10 Crete.
Western av.. VIII remain closed be
tween 1ist and S7th SITS. indefinite
y The street IS 20 be widened and
resurfaccd
Rain On central Illinois settled the
dust and was heavy enough in pieces
20 make temporary mud holes This
prevails between Danville and Cham
palgE.
INDIANA
The lincoln highway - torn up
east OF Dyer for construction OF the
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03

Mr.. John N WHY'S was born IN
1873. in Canandaigua, n. Y. Stnoo a
boy he was fond of doing lite bust-
ness deals with MS companions. at
the age when the average boy
lesves the nursery he had passed
through many kinds Of business ex-
periences. He was doing well in his
studies and working in a law office
when hts father died and he had 70
give up his college dreams. Bicycles
were beginning TO make their ap-
pearence and he saw IN them a
profitable outlet for his ingenuity
as a salesman. He bought a sample
bicycle and was duly authorized as
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03
President of the wiIlys-overland Co.

a local agent for the manufacturers
and at is he had organized a sales
company. Gradually he worked In
20 the wholesale distribution Of
bicycles and at the age of 81, did
business OF 100000 a year. Then
came the automobile and he be-
came an automobile selling agent
in Elmirs, n. Y In the dark days
Of December. 1907. he became
uneasy about the on-deiivery Of
Overland cars for which he had
booked 500 orders. He went TO
Indianapolis and there was cody
told by the manager: I'VE are
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03

o0epiee windshield; coi lights;
light with long cord windshield
lock- tool compartment in left front
South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-03

city OF Iron Mountain; gravel and
dirt roads need rain badly.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1922-03-28

Mrs Theodore Douglas Robinson gave
a tea and dance yesterday ~ $50 Park
avenue for her young son, Douglas Rob
inson, home from school for the fol-
idays.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1922-03-28
MRS. J. CLINTON GRAY
BACK IN PALM BEACH
Returns From a Short Trip to
Havana.

Special Dispatch 70 THE NEW YORK HERALD.
PALM BEACH. Fla, March 27-Mrs.
John Clinton Gray Of Newport, who has
been in Havana for short time, re-
turned to the Breakers for a brief stay
before starting for New York.
Mrs. John North WHY'S will start on
Friday with Miss Virginia WHY'S for
Jacksonville to join Mr.. WHY'S there on
his private car and proceed to New
York
Mr.. and Mrs. William Lawrence Green
gave a luncheon at Bills Holm for Mr..
and Mrs. Hobart Z. Warren.
Miss Rachel Dierks Of New York and
Mr.. Arthur c. Il. Keleher OF Pittsburgh
were winners in the Tombstone tourna-
ment. which is the final golf event at
tho Everglades Club. Mr. and Mrs Ed
ward f. Hutton gave the prizes. Mrs.
Henry G. Phipps and Mr.. Harry Oar
lington were runners I'D.
Mr.. and Mrs. A. y. Drexel Biddle, Jr.,
of New York and Philadelphia have
moved to Kajee. cottage from the Break
ers to be with Mr.. Angler b. Duke
Mr.. and Mrs. w. Barklie Henry. who
start this week for Philadelphia with
Miss Gertrude Conway. entertained at
luncheon at their cottage to-day.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1922-03-28
ROCHAMBEAU TAKING
TRAVELLERS TO FRANCE
Mr.. and Mrs. Frederic Gala
tin Among Those Sailing.

Among the passengers sailing to-day
aboard the Rochambeau for Havre are
Mr.. and Mrs. George Bellamy and Miss
Laura Bellamy. Mr.. j. G. Coxey, Mr..
Maurice Dumesnil. Mr.. and Mrs. J. II.
Foster. MIR. and Mrs. Frederic Gallatin,
Jr., who are returning TO their home
in France: Mr.. and Mrs. Peter Kemp
and son, Mr.. Albert Lloveras, Col. Neal
Power. Mrs. w. l.. Patterson, the Rev.
Rene Poirier Mr.. John T. Phillips. Mr..
and Mrs. Rock Viguerie. Mr.. Wilson s.
Wonham. Miss Florence Walton, Mr.. Ar
thur S. Roberts, Mr. Felix Dreyfus. Mrs.
O. J. Evans Miss Kathryn Haley. Mr..
Jules Bergeret, Mr.. Paul Ferrat, Mr..
John A. Francon. Miss Irene Jameson
Mr.. William Salon and Dr. Q. Ullman.
Among those sailing to-day aboard
the Munargo for Nassau, Bahamas. are
Mr.. and Mrs. Henry r. Day, Or. and
Mrs. @. w. Kosmak r. r. Kicker Of
Poland Spring. Me-. DR.. A. G. Staples,
the Rev. H. r. ". Kemp. Mrs. S. Metcalfe
and Miss Loretta Metcalfe and Mr.
Charles NJ. Dimm. treasurer Of the Nun
son Steamship Line. and Mrs Dimm