Arizona republican., 1922-04-20
Radio TeIanhony

Radio Telephony
The development of the wireless telephone took
place almost over night The public cannot even now
take account of the progress that it has made Though
long been under investigation the investi-
gators assured Of its success to the public it
was toy in which it was greatly interested 1t
has been brought into practical in field
which extends all the country. There are sew
enty-one stations from which messages may be sent
"broadcasted." OF these stations. learn from
National Dry Goods Association bulletin that
are department stores. three in Philadelphia, in
New York and one each in Newark, N. j., ST. Louis
and Los Angeles.
These stores constitute chain of broadeasting
stations extending across the continent with every
station equipped to take up radio sendings directly
North and South within the boundaries the United
States Scores of applications for license have
ready been filed by other throughout the
try, for radio is recognized merchandising
opportunity of the first order with $4,000 OOO1 per
of the $1,000 100000 yearly by depart
storesas the conservative estimate of the sales
volume ready for immediate exploitation In many OF
the large of New York Chicago and Pittsburg
the sale OF radio apparatus averages from 5000 to
$4,000 weekly, and this in spite of the prevalence of
shortage manufactured and parts that leaves
deliveries behind the volume of placed by
the public
The overwhelming growth in demand has come
about within the course of single year. for radio
was little than toy-a matter of amusing
periment-in April. 1921. The first notable
tration of popular interest in the subject in
connection with the presidential election in Novem-
ber 192o when the Westinghouse Electric and Manu-
featuring company, equipped with large transmitting
stations at its Pittsburgh, Pa, and Cleveland O.,
plants private communication essayed the expert
Pittsburgh station 1t was the first "broadcastng"
of information having interest the general public
Every dealer goods in Pittsburgh the
vicinity sold out his radio supplies the strength of
that first broadcasting Ever since, it has been a
race between supply demand. with supply con-
tinually far in the
Types of receiving installations such as afford
really adequate service-ses that dispense with the
head receiver adapt themselves to group audiences
does the phohograph. are equipped to receive
sendings of class up hundreds OF miles-class
at merchandise of high quality ranging in
price from 500 to $780, While installations of this
better class expected to eliminate the smaller
and cheaper sets. they recognized by expert
chandizers being the factors which must neces-
sariy determine the status Of the business of
the future making it. like the phonograph an i'm
portant department of the general retail store
Such stores the National Retail Dry Goods AS
sociation's Research Bureau points out also
the lead in broadcastng serving in localities
function useful than in the sparsely settled dis
tricts their normal capital investments point to
them as the natural broadcasters well as vendors
of radio equipment
Difficulties incident procuring of license of
radio broadcastng equipment minimzed for these
stores by reason of the minimum interference
tailed by their locations Their function, broad
casters of prime Importance their communities
not merely as enabling populations enjoy, by
means relay the finest entertainments provided
every great metropolis but guardians of property
and even of life itself in grave emergencies.
Under conditions Of flood storm, fire other
disaster. when telephone and telegraph wires go
down. the enerprisng store in the rural district will
remain rock of refuge, with its broadcasting sta
ton for passing the warning and for summoning aid
Under normal conditions, it becomes the reliable
daily ally of the T. S Department of Agriculture
transmitting to farmers weather forecasts, national
and local produce quotations practical lectures
by the governments own experts husbandry. The
farm produce price situation it exists. calls
for the interjecton of a factor such the store
broadcasting station provide the American farmer
with the practical equivalent to the stockholders
ticker and to place him terms of information
! with the middlernsn handling his various crops.