Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1922-02-25
THE THIRD GOLDEN RULE SALE.

THE THIRD GOLDEN RULE SALE.
THE Times Recorder takes pride
id the announcements combined
il today's edition respecting the third
Golden Ru+e- -aale pext Wednesday,
March /. 1t is proud to of the
offers the merchants of Amer
icus have made for the benefit of
the people in this trading territory,
and it is proud of the efforts that
have been put forth by them to
bring a closer relationship between
the people living at some little dis
lance and the business men of Amer
icus. But most of all it is proud
of the manner in which the mer-
chants have at last really taken hold
Of the Golden Rule sale idea and
DETERMINED TO PUT 1T OVER
IN A BIG WAY-and stay with it
until it is put over right.
In the November and December
sales Americas got only taste of
what the cooperative sale idea will
accomplish. In those two months
there were special sales everywhere
and the result was that no offers
were able to secure much attention.
In December the holiday buying had
not yet begun in earnest and it was
just a little between times sepcial
sales behind or still running and the
near-Christmas rush just ahead. Good
extra business was done by many
merchants on both of these sales oc-
casions, but some, for undetermined
reasons, were not SO successful.
But Americas merchants have
faith in the Golden Rule sale plan;
they know it is sound fundamentally
and they feel that is bound to sue
coed here in the biggest sort of a
way If carried out consistently and
if they play the game. They decided
from the start to play the game, al
4 though they hadn't mastered all the
details, anG new they have determin-
ed to 60 ALL The WAY and make
ii q SUCCESS. They realize that
Just as 400 pourd hog .r 1000
pound steer can't be grown over
night or in one month, so they can't
bring all the people within SO miles
of Americas into this city to trade
merely by a single announcement. On
the other hand, they realize that if
they bring q few this month and
prove to them that their offers are
genuine bargains and just as repre-
scented, and that the Gold Rule in
business is STRICTLY adhered to
not only between rivals in business
but between merchant and customer,
these few will come back each sue
cessive Golden Rule day-and some
times in between; and that next
month there win be few new ones,
and SO on each month, until in six
or eight months or a year the whole
country around will know about the
sales, have the confidence in them
thnt the Americas merchants mean
they shall have, and will have ac-
quired the habit and desire. of COM
ing to Americas to do their trading
regularly. 1t is to be a process of
gradual growth. The merchants real
lie they can't lose, but on the other
hand that every bit of increased
trade for Americas means that they
win.
Times have changed; the soft years
Of high prices and high wages have
gone, and it is new a contest of
brains and ability d SURVIVAL OF
THE FITTEST. The merchants of
Americas realize that they must go
after every bit of new trade they
get IN the fusure-and they are go
lug after III They are going after
IL ii L way that they know will hold
Il - GIVING REAL BARGAINS
and HIGH VALUES for the money
and ALWAYS FAIR TREATMENT
FACE no FACE AND MAN TO
MAN.
they want the people to come to
this Golden Rule sale next Wednes-
<lay because they have made EXCEP