The daily star-mirror. (Moscow, Idaho) 1911-1939, 1922-11-13
LUMBERMEN WILL ADVERTISE.

LUMBERMEN WILL ADVERTISE.
The lumber manufacturers have, in
the past, as stated by A. L. Porter,
bermen's association, devoted their
thought and ingenuity towards i'm
provement in process of manufacture,
giving but little attention to the dis
tributing end. The time has come,
according to a statement issued by
sary to do something towards Great
ing a demand for the products of the
sawmill At the next meeting of the
association, this problem will receive
attention. The lumbermen have done
but little advertising in the past, prob
ably believing that demand for lum-
Der could not be created. They now
find it necessary to create a demand,
and, considering the immensely Of the
industry, it will be interesting to note
just what plan of advertising they will
adopt That intelligent advertising
creates demand for any legitimate
article, has been proven beyond ques-
ton, one of the proofs being the i'm
mense amount of money that large
concerns pay out each year for adj
vertising space in the magazines and
newspapers. The merit of advertis-
ing has come to be appreciated by
all successful business men, from the
big manufacturer to the owner OF a
small stock, who knows that the only |
chance to make money is by rapid |
turnover, and that this is best ac-
complished by keeping his wares be-
fore the public. The lumber industry
is just waking up to the necessity
OF calling attention of the public to
the desirability of using its products
more extensively and, If intelligent adj
vertising is done, will find an increas
ing demand.
"a "a "a
While the republicans may control
the next congress by very narrow
margin, it may not be to the disad-
vantage of either the country or the
republican party. The democrats in ;
congress will have formidable or :
ganization and it is safe to say that I
the majority will be on it's good be- ,
havior. Republican success two years +,
hence will depend to some extent on {
the record of congress, too, and that .
will be considered by the leaders. c
Conservative, constructive legislation
may be expected at the hands of the
next congress.
|
If you haven't done so, now is
good time to begin to put aside some v
Christmas money. Some Of it may be +
expended for things that have very
little permanent value, but the fact
that they make somebody =
happy and are good investment. A n
home where Christmas is overlooked
stands a poor chance of being happy
home
"a "a "a
Over in Washington most decisive =
vote was cast against the poll tax u
law. One would hardly expect any S
thing else just now. In fact, We can Il
hardly imagine anything more popu- G
ar than an opportunity to vote against
a tax of some kind, or any kind. We Ii
predict, too, that the pastime of vot- Ia
ng for all kinds of bond issues and y
measures, will be less r
popular for some years to come than d
t has been in the past few years. in
"a - "a
u
Perhaps more important to the al
oalouse country than the recent cleo n
ion is the fact that the fall weather "a
continues mild and is giving fall sown s.
wheat a. chance to get a good start. w
greatly increasing the chances for it w
o come through the winter in good :
condition. Jc
"a - - SV
With two decisive football victories Id
0 its credit Saturday, the day may IN
e considered pretty fair for the Uni ~
ersity of Idaho M,
"a "a - on
in.
BEER AND WINE. or
The heavily urban districts want nv
eer and light wines. Notice where su
- ro.. 49,. +.,o~ 80 49,. - sol
ne VOteS were TAKEN ana what nap
ened. There was Illinois, lopsidedly NIX
rban on account of Chicago, favor 81
lg modification of prohibition laws. A.
because of Boston, lost
prohibition fight. The democrats M
18th a wet plank in their platform, 8-3
lrried New York state. :
It was the big cities speaking The 20