The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1922-12-14
SIMMONS TO OFFER
WORLD new PRODUCT
Continued from page H.

Continued from page IL
perience of the men who have made
Simmons steel beds the wonder of the
furniture world has been brought into
full play in perfecting this wonderful
new addition to the Simmons line.
'YOu have to see it," was the dec
laration of Supt. James Ferris. 81
could talk to you for an hour about this
new furniture and then you would go
away thinking that it looked like a
kitchen cabinet or a steel safe. Just
take look at it and be advised that
this is something that is new and some
thing that is worth while We have
shown it to just few of the really big
people in the furniture trade and it
can be said that the reception has been
enthusiastic. 1t offers a chance for the
company to offer the complete bed
ROOM Some people used to suggest
that it was hard to match the beauty
of Simmons beds with wood furniture.
If this product becomes a product of
the company, that question has been
answered. This furniture is built to
match. The beds and every other piece
of furniture in the room are adj going
to offer the same kind of artistic beau
ty which is possible only with steel. I
don't know anything about what we are
going to do about making it. That is
question for the board of directors.
I was only to bring out the models and
show how they could be made"
It's Cheapness Recommends 1t.
It is claimed for the new product
that it can be produced at a price far
below the price that has been neces-
sary to produce the same grade of fur
niture in the various wood lines. 1t is
possible to construct it with practic-
allyn waste of material and the ma
terial which enters into the construc-
ton costs about 5000 of the cost-of the
material used for wood furniture. It
is of practically fire-proof construc-
ton. 1t can be used in any climate
with the assurance that it will be af-
fected by neither heat nor cold. It is
easy of regeneration and repair and
practically indestructible. 1t is claim
ed that the original cost to the Gus
toner will be much cheaper than for.
wood furniture and that the cost of
upkeep will be practically eliminated
on account of the ease of refnishing
any piece Of it.
Markets Must Make Decision
There has been no decision on the
part of the directors of the company
to go into the extensive manufacturing
of this furniture. The models which
have been made will show large line
and these will be displayed at the In
dustrial Exposition in Milwaukee on
Thursday night and at the big January
market at Simmons plant and in Chi
cago. If these markets show an inter
est in the output of the furniture, the
manufacture of it will begin at once.
There is little doubt as to what the
answer of these markets will be. 1t is
known that already men who are lead
ers in the furniture world have sought
selling rights for vast territories.
Can Work Into All Lines.
Up to the present time models ready
for inspection are only along the lines
of bedroom furniture, but patterns
have been made for the production of
furniture for practically every room in
the house. These models will be made
up later as the demand for the furni-
ture is shown. 1t is admitted by ex-
perts that the new-invehtion opens a
field of furniture making which is so
large that it is impossible to forecast
what may be the outcome of it.
1t is not expected that any plans of
the company for the manufacture of
the new product will be made until af-
ter the first of the year and then a
most interesting announcement to Ke-
nosha will be forthcoming.
No statement has been given out as
to just what individual brain was re-
sponsible for the production of the new
furniture. at is Simmons product"
was the answer to the suggestion "Who
made the idea?"