Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1922-09-26
BY ]: llAsK1N!

HH.. -
reluctance in buying new tires, ap-
parently believing that il II. only wait
ed Ion enough prices would come
down: In this connection : it, was
pointed u that cars had been uaed
more extensively that year than ever
before owing to the mild winter; that
tires We're being patched up to their
last extremity by car owners, and that
even with no effort on the part of. the.
manufacturers to revive business. nat
ural wear and tear would soon make
pressing demands on the dealers.
Demand for Tires Seen.
This Conclusion was based nnon ac-
tual figures sent in from various cit-
les. The report from Fort Worth
for instance. stated that there were
$500 tires of all kinds n nat
community. while 10000 cars vero,
resistered and in use at that tima
St. Louis reported a total Of * 7co
tires against an estimated reo'ira.
ment for the spring season OF 15a'ooo,
In short with this report in hand the
tire manufacturer could %caioulate
with pretty fair accuracy the tire d.
mand town Nv town fcr Tho con,tnv
wear. dental iv h. could soc tha7
a well-planned advartisinr
camnairn. advisinr the nuhlic tha3
tire prices mad rea ched their irradme-
IDLE minimum. would unaouhted1,
greatly accelerate that dAmara $1,000
IN The nast few vear h h,,ro., ;,
az advertis;ne has invas+ipatea - tha
markets for ali sorts ~ nrod ~ frnr,
laundry soan s ana Iino1a'r toeria ~
and iams Aithn,,gh IN sons nases
the INQUIRY 10 made a. tha r.",,ast os
p single ma ann "a tmrar the res,, Its ~
3 lwavs m file IN The hIraa ~ ne,tcas
for the hanafit ~ the antjre traIa
The object OF the %inauifies Is not
sim nIv ~ ,,roua TIC dasiro h;,;tv ga
newana mar advart ;s;n o. 70. 80 nn =
,icts invast;rated Rathar ~ 10 = 800
the mannfectnra a = nnnrahA ts;va
view ~ marEat condi+,ons w,th ~
idea Of hainine him solve III. MA
auction and sailing nroh,an. IN
most cases II il true the 70 ~. .a.,,
tn no,nt To the wisdnn ~ :. n.uusna-
per ~adyertiSine camnaisn. bnt to .
camnaien in which tAa .dvartt.,,s
COW ia seiartificailv stsh,,taspn 9
the forces Of nm AMY are sc;artif,ca1s
~ distr;hutad aTta. q sur,,a,, - 80
territory and aooordin9 to = def;n;te
nun. NJ $500
With ono IF tho h,,raa ,,s +,.a a. no.
norts hofora him = man,,faotI,sa -,
take a man az The tinted Statas and
mark off the .atrntaeio nnints For nd
vertisinr AZ . n selects 1ha
strateric points FOR licatinr his troons
IF he has discovered how helnfnl din:
rams are to logic. Ne NAV driva cir.
clss AROUND certain areas and mari
them with letters ~ ths ainh. nat
Those mark *" renresant the most
favorahie market. rhecansa ~ tha1r
advantaeeous ,iocation to tha n1aut
insuring low cost Of travelling. freirht
and eYnreaa rate a md. ills eud
hacanse the havinr ha hits =, tha nan.
NE in these commmnitie. ave- "a vov-
AD "B" m ,nu pou are thosa which ~.
~eo1siv situated az sar .. IN
Of the Mani ia cnn.ernaa
h,,t tha h,,vine hai,it. ~ tha.N nansis
in thase ,ocnlitias ara Not "a vprabis
10 h 1nrodmrt AND %onortina ~
amount snent mon sales an, adWsse
Using runs nway With the mott 10,
mn nj. a. IN othar hand : -. :.
wnra hsv .;.,..taS &c far :. nv -.
is concerned hit his disad " rs p rs \.
offset b iythe extra Favorable bnv;rs
U0y&uS