The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-09-16
WHITE& WHITE
WILLOPENN new
STORESOON
Will Occupy Building Formerly
Occupied by Rays Corner
Hardware Store.
THREE OTHERS ADDED
MY MAKING suitcase
Addition of New Businesses Will
Make East Garden One of the
Principal Business Streets.

With everything spic and span and an
atmosphere of newness and neatness
White & White. progressive Palafox
street merchants, will in a few more
days be ready for business at their new
location in the lower floor of the Mason
ic Temple, Palafox and Garden streets
which was formerly occupied by the up
town store of w. A. Ray Hardware Co
All hands from the White brothers down
to the delivery boy have been hustling
for the past three or four days moving
from the old White & White stand at
No. 20 South Palafox.
Several months ago when it became
public that White & White had leased
this very desirable building the cry went
out as to how they were going to be
able to retail their merchandise at fair
prices and have to pay the high rent as
such and ideal location demands. But
White brothers are keeping apace with
the times and looked ahead. And when
one walks by the store now and notices
that there are or will be three stores
with sub-leases from the property which
White & White leased. 1t is not hard
to realize that the question of high rental
has been efficiently and cleverly handled.
One Of these is already occupied by
tn Pensa cola Hardware Company, which
is one of the most modern retail hard
ware stores in this section. Alexander
Brothers will open a delicatessen in an
other and the third will be occupied by
a barber shop operated by A. A. Hinote.
Both will be ready for business shortly.
The opening of these will give PenSa-
cola practically a new block of business
a.
one of the real business streets.
Approximately $1,000, 1t IS understood,
has been spent in remodeling and con-
verting the store to suit the needs Of
the business. An entrance and also
spacious show window has been made on
the Garden setreet side of the building.
This side entrance is designed for the
convenience of prospective customers and
the Garden street show window affords
ample space. for effective displays to
catch the eye of those who pass that
way.
This window in addition to the two
large ones in front gives White & White
display space second to none in Pensaco-
Ia. They were being dressed yesterday
afternoon and the nifty decorations pre-
scented a pleasing appearance to the
passer-by.
The interior of the store is revela-
ton. Modern methods of display have
been inaugurated throughout, the walls
and ceiling have been altered and re-
painted.
Suitable decorations have been made
which makes the inside Of the store con-
sisteat with impression that Is first re-
ceived from the show windows.
The officers Of the concern remain as
they were at the old store. The new
store, however, opens as corporation
while before the change it operated I'M
der a co-partnership. NJ. J. White Is
president, and E. T. White, secretary
treasurer.
The announcement of policy for the
new store has not yet been made but 1t
is the intention of White & White TO
give the very best merchandise service
possible. Their store will be one OF the
most modern in this section, II not IN
the south, and congratulations for their
INCONSISTENCIES will no doubt be express
ed by the patronage which they receive.