The Cordova daily times., 1922-06-29
D0DCES BUILD
 COUPE WITH STEEL BODY

Behind the simple phaseology of an announcement which Dodge Brothers, Detroit automobile manufacturers, are publishing today in every important city and town in America, lies the story of a new achievement in auto mobile development. Dodge Brothers announce business coupe; conserva- tive changes in the body design of all other types" the advertisement reads.
 The business coupe is the first all steel closed car ever marketed. In this respect it takes a new and dis tinct place in automotive history, for it involves an entirely unique prin- ciple of coupe body construction. The steel body not only practically eliDli- mates the problem of limited produc- tion, due to the tedious and costly in dividual workmanship required on wood bodies, but also enables the man. ufacturers to give the coupe the same lustrous baked enamel finish which has already contributed so much to the reputation of Dodge Brothers open cars. This process in itself will also facilitate quantity production, as an enormous amount of time was con- sumed heretofore in applying the num- erous coats of paint required on wood,
 Naturally, these are important fac tors in the determination of the sell ing price, resulting in economies which Dodge Brothers are passing di- rectly to the purchaser. "Wood is practically eliminated from the con- struction of this car," said J. L. Galen, the local dealer. Even the frame work and panels are of steel, and the natural result is lighter, quieter and more durable car. Steel prolongs life and reduces the possibility of squeaks and rattles.
 "The Business men of America have been expecting such a coupe and Dodge Brothers have given it to them.
 "It is in reality coupe at a roadster price. While it is easily attractive enough for any use, it is particularly designed for the business man who needs the comfort and protection of a closed car in his work, but who can easily get along without a few of the luxuries which, in the past, have made the closed car so expensive. The bus mess coupe is built inside and out to withstand the wear and tear of every use-and yet it retains the same light ness and beauty of line which every one is accustomed to look for in Dodge Brothers closed cars. It lacks only what I might term the depreciation li- abilities of the more expensive coupe. It is upholstered in genuine leather, has a wide, comfortable straight seat, is equipped with cord tires, heat CT, dome light, windshield cleaner and adjustments for raising and lowering windows The doors are ususually wide and are fitted with new easy closing locks. There is more than the usual amount of leg room and conven- tent and spacious luggage compart- ments are provided. Doctors, real es- tate men and salesmen of all kinds will find it just the car they need. We already have good indications of a tremendous demand.
 'The change of design in the other Dodge Brothers cars indicates that while Dodge Brothers have always ad- hered closely to the practical they are also progressive and abreast of the time. It is Dodge Brothers policy to make improvements year after year and month after month and this is sim ply another step forward"