The New York herald., 1922-12-03
WOMEN
Christmas Shop
Profits to Go to
Maternity Center
Miss Choate and Associates
Will Open Benefit at Stern
Brothers..
4 NEW and fertile field has been
Y onaped IN C,hristnas shonnars

A NEW and fertile field has been
"A opened to Christmas shoppers.
4 \ Miss Mabel Choate. Mrs. John
S. Rogers and Mrs. John Sloane, start
ing with the opening of business next
Wednesday, with a large number of as
sociates, will open Christmas shop In
Stern Brothers store in Forty-second
street. This temporary department in
the great store is to be located in the
infants and toy floor but the stock of
appropriate things to be offered will not
be limited to gifts for the little folks.
up to date presents at moderate
prices" is to be the slogan OF this idea
in merchandising. The profits from
the department will so into the needy
treasury of the Maternity Center As
sociation, OF which Miss Choate is
president and Mrs. Rogers and Mrs.
Sloane co-directors.
Associated with them in the project
are: Mines. Winthrop w. Aldrich. M.
w. Amberg, Irene Osgood Andrews.
Harmon s. August and Guy Fairfax
Cary, Miss Caroline Choate. Miss Maria
l.. Daniels, Mines. John r. Drexel, Jr.,
Edward F. Dwight, John S. Ellsworth,
Marshall Field, Sumner Gerard and
Robert l.. Gerry, Miss Annie w. Good
rich, Mrs. Henry G. Gray. Mrs. Mere
dith Hare, Miss Mary p. Hayden. Mrs
Helen II. Jenkins. DR.. Ralph w. Lo-
bernstein, Mines. William G. McAdoo.
Bryant McCampbell. Clarence Mack.
Eugene Meyer. Jr.. Z. s. Moore, Junius
S. Morgan, Jr., and Henry Hollister
Pease, Miss Frances Perkins, DR.. Fred
erick w. Rice, Mrs. Dudley Roberts,
Mrs. Charles Cary Rumsey. Mrs. Samuel
Schiller and DR.. Philip Van Ingen.
This practical way OF reaching a large
public in combining philanthropy with
big business will interest not only the
great shopping public but the medical
advisory board of the Maternity Cen
ter of which DR.. Ralph w. Lobenstein
Is the chairman. The physicians. who
give their services TO the far reaching
work of the center. realize even more
keenly perhaps than the members OF
the board of directors how urgently
funds are needed to meet the expan-
sion of this philanthropys field.
Some of those physicians are DR..
Charles B. Bacon. DR.. Harold Bailey.
DR.. S. Josephine Baker, DR.. George l..
Brodhead. DR.. Walter II. Conley, DR..
Fellowes Davis, Jr, DR.. Franklin Dor
man, DR.. J. Clifton Edgar. DIR. Haven
Emerson, DR.. Caroline S. Finley, DR..
william H. Knipe. DR.. George Kosmak,
DR.. Leon S. Loizeaux, DR.. John ]. Nc
Mahon, DR.. Otto Maier. DR.. Nathan Rat
noff. Dr. Frederick w. Rice, DR.. Henry
B. Safford, DR.. William z. Studdiford,
Or. Philip Van Ingen and DR.. Herbert
Wilcox.
The Maternity Center Association
gives mother and baby chance OF
health and happiness. 1t safeguards
the mothers life. teaches her how to
prepare for the baby and to care for II
intelligently. 1t sends working house,
keeper into the house so that the mother
nav rest. It cooperates with other
health organizations so that the baby
may have every care and chance Tor
health.
In the Maternity Center district.
which covers the area from Fourteenth
to Fifty-fourth streets east OF Fourth
avenue. a special demonstration is
being carried out in complete maternity
care In the first ten months OF 1922
the center's nurses made 1887 visits to
patients. Patients made 2,6S5 visits TO
the center and 1912 mothers attended
mothers meetings. Although New York
city has a lower death rate than any
other city in the United States, owing
10 the efficient work OF the Board OF
Health, It has been found that where
complete maternity care was given. the
maternal death rate has dropped from
50.9 to S3.s per 10000.