South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-04-09
MEMBERS OF THE SIGN
Market Value
OF Beauty
By Leila B. Rostiser

ment. He says IN par. women
have gained the vote. they are filing
public offices. they are becoming
corporation presidents, bank presi-
dents. doctors, lawyers and still they
continue TO vamp men with their
rouge. lip stick and false eyebrows.
u women really have come into
their own. why don't they proclaim
81 I'M dress and manner Wouldn't II
be- wonderful 20 see women simply
dressed. their Iovelineas perfectly
uatural-yOuth that is youth, con-
sc.ous Of its endearing charms and
axe that Is age with the charm that
age may possess2 The vanity Of
some women IS abominable!"
I don't remember but perhaps you
do the name OF the writer who said
Woman, thy name Is Vanity" but
J do know that Mark Twain wrote
somewhere. that a large part of the
daughter OF civilization IS her dress.
adding Some women would lose
haIf their charm without dress. and
some would lose all"
Women who habitually dress with
care. do so primarily, for the benefit
az their own sex. Any woman knows
that a dazzling gown, an extrema
-yIe a bright-hued costume will at
tract the eyes of a mere man but the
woman who wishes to win the ad
mlration Of other women. must be
adept IN the art OF combining the
unusual with refinement and har-
mcny of color and line.
Vanity may become a vice with
women-lt certainly does when it
takes the form OF emphasizing
charms by means Of the artificial,
but as ] look about among women,
j have decided that a certain amount
OF vanity is a charm in itself and
tends to the fullest attainment of
wOmans noblest ambitions I have
known few women who were wholly
free from some phase of vanity and
those women would have been more
attractive IN many ways had they
possessed a little OF IT,
II sounds very angel-like and
spiritual 10 read Of heroines who
are totally devoid of vanity. but the
woman who underestimate herself
en- real life seldom gets anywhere.
Men invariably value highly the wo-
man who makes them conscious OF
her personality than they do OF the
woman who gives all and expects
nothing in return. The latter is never
disappointed-she expects nothing
and gets il in full measure
I believe I said some time ago /
that many a vice Is traced back to /
an exaggerated virtue-vanity Is one 4
Of them Vanity running riot in a 4
woman becomes a vice in the form /
OF conceit. The most hopeless sort /
OF a woman is the one who never |
beholds the charm another woman /
may possess-not even for her own
husband She is perfectly satisfied |
with herself even IL others are not /
she never grows In mind because she
values herself in the superlative de-
cree. The woman who Is touched by
vanity, on the contrary, is sensitive
20 neglect and she studies herself
constantly wherein she fails and
makes an effort 10 please those whom
she loves and respects. Her mirror
reveals her good points and defects
frankly and truly, she knows them
far better than her dearest friend.
her husband her admirer, her lover.
AS a wife a woman devoid of van
ity IS not a success. She is apt 10
prove Jealous OF her sister who
thinks herself perfect The woman
who knows the worth or her own
charm makes a more comfortable
mate TO dwell with man.
Vanity IN women is abominable!' ]
SAYS my masculine reader and I say
i'm reply-consider the woman with
out vanity She is indifferent TO the
opinion Of others. she Is Indifferent !
10 dress. selecting her clothes with
an idea OF utility only. Is she attrac-
tive2 Does her own husband think
her SOP True. women are entering
upon q new era of social. business
and civic activity. but one of wo-
mans first duties is 10 be pleasing 10
the eve and the woman who neglects
herself cannot be surprised If others
neglect her also.
When see a woman heavily /
roused. I take Il for granted and /
men do too. that her powers OF fas- +
c.nation are elementary and her
taste more faulty than the face the +
rouge couceals However do not /
blame vanity as the vice which bids .
women to use extreme makeup and I
acquire the immodest IN dress. These .
women have not learned the import /
ant truth that men and women too F.
are not so much attracted by reve-
.atlou as by suggestion. She who is /
really proficient in the science OF ad- /
ding 20 natures charms, uses spar
iuEIy OF the artificial Vanity IS not F.
20 blame for the freakish styles that /
women adopt The fault lies wholly \
ir tasts-and taste is a gift from the \
gods like curly hair and other things .
unDurchasabIe
1Ieu who lament the folly OF wo-
mans vanity should remember that
men themselves set the market
value OF beauty az the expense OF al
other womanly charms Beauty has
been the supreme pinnacle OF wo-
mans existance and she has been
cropping therefore in the darkness
after an illusion which bears no
name. but the warning CRY or her in
teII=ct Is beginning 20 ring with the I
exquisite consciousness that beauty
ss an attitude OF hearl which touches
ard transforms the personality so
thar even the least beautiful OF wo-
men may become fair TO the sight
and 20 the soul Behind US lay the
vanity which stressed physical
beauty only. before US. dawns the
pale promise OF a vanity which shall
strive no enhance the charm or body
mind and soul
FLOWERS.
And Still the coat corner floral