The Barre daily times. (Barre, Vt.) 1897-1959, 1922-07-13

4 interest of Salada, visiting all the
| newspapers in which his firm adver-
| tiscs, relates number Of facts of in
terest not only to the users Of the
Il cheerful beverage, but to business men
generally, He IL practical newspaper
man and known to the fraternity Of
Boston and New York as having a
thorough appreciation of newspaper
values.
| Discussing the tea trade conditions
between this county and the Orient, he
lrelated some interesting facts.
Last year the consumption Of tea
| in America" said he, amounted to
Ill7.000,000 pounds, or in round figures
about one pound per capita. Do YOU
know that the English-speaking conn
tries use by far the greatest amount
Of tea In Australia tlGy use abou.
eight pounds per capita, N Great Brit
ain six and three fourths pounds per
capita; in Canada about four and one
half pounds, while in Russia they use
not over three-fourths of pound per
capita. The consumption of tea, how
ever, is very rapidly increasing in this
country, and for that matter every.
where else. Z
I'VE sell Salada tea everywhere in
the United States and Canada. in cil
the South American republics, the
West Indies; and pretty generally in
European countries. As matter Of
fact, to give you an idea Of the places
to which we sent tea during the past
year, it would be necessary to cover
the whole world, from Greenland's icy
mountains to Africa's coral strands.
III was not SO many years ago that
Ceylon and India tea was brought 70
the notice Of the American tea drink
er, but 80 popular has il become that
it is only a matter of time when the
teas of China viii disappear from our
markets, as is the case in England tn.
day. There are several reasons for this.
One is that the climate of Ceylon for
instance is particularly adapted TO fhe
cultivation OF the best teas on the
worlds market. India, as you know, Is
just adjacent and in both countries the
tea plant grows TO perfection and Is
cultivated the year round, which is not
true OF either China or Japan.
"a thing which is not generally |
known is that the higher the altitude |
at which the tea plant i grown, the |
better the tea. II Is mistaken no
ton to suppose that Orange Pekoe |
must be the best tea For instance, tea |
grown at sea level il the poorest tea.
Yet Souehong tea, which is the coarse
leaf, grown at an elevation of 1000 feet
is better than Orange Pekoe grown at
sea level The illustration shown here.
with tells the story of the various
grades Of the plant, but it should al
ways be remembered that more depends
upon the elevation at which the leaf is
grown.
THE American public needs also TO
be educated not TO buy any bulk teas,
for although they are cheaper teas they
must necessarily be inferior Even if
they were as good as Salada to begin
with, they would detcriorate very rap
dly on account Of their being exposed
% the air Take for illustration a box
If crackers that has been standing open
my length Of time--they are soggy.
Tea Is in exactly the same position
Both arc dry, a. dry as fire will make
hem and the minute they are exposed
10 the air both deteriorate, That is
Why Salsda tea is always sold in her
netically sealed. alright aluminium
jackets. There is one essential factor !
or the consumer to note in order TO
;now how to make a cup of good tea.
md that IL that the water should be
boiling, for even Salada can ,
,e spoiled if il is not properly brewed ,
"First of all. sceld out crockery !
ea pot and while il is warm. put in !
level teaspoonful Of tea for every
up--ponT on freshly boiling water
but be sure il is ''bubbling" boiling
nd allow il to steep for five to eight
minutes. Then pour II off the leaves
nto another warmed tea pot and serve.
+ poured of the leaves in this way It
Fill keep fragrant and delicious to the
asst drop. Follow these directions and
'ou viii have perfect tea"