davidaulloa/AmericanStories huggingface dataset:
The New York herald., 1922-03-19
Bound East,
CLEARED.

sts Naddanuet. Peterson, Cardiff, Bristol
ani monmouth (generaD-J II winchester
Str Assyria tBr) Osborne. Glasgow via
Neville (generaD-Anchor Line -.
str Lepanto Osrl. Branton; HUI ana Ant
Sir CSebauiip, Decker. Helsford. Lbau. &c
,reneralJ-Moore & Mccormack Co. Inc.
Str Borglum (Dan). Molierup, Port Tarata
(halla st) )-Isbra dtsen- Moler Co.
STR Maasdyk (Dutch). Webster, Rotterdam
(generaD Holland America Line c.,a
msts sts kopoes se esennerai5.GioSe neelp.. Line.
Str Posiliipo (ItaD. Todaro. Messina.
Naples and Genoa via Philadelphia tgeneraD
str tr'san sangus. " Veisen. constantinople. Con.
stanza, &C (generaD-A III Bull q 20.
ST. Knight Of the Garter sr, Via ssonfsnss Nonfos
str Thode Fagelund. (Nor), Torgersen. Rio
Jeneiro, Rio Grande DO SUI &C 'seheiap
str ~ Harry kuckenbach. Sears, Los An
goes, San Francisco, &C, via Pnapns, Philaaaspn.sh
aud Panama Canal (generap-h
sap ssr cape Romain, Fredericks, Los Angeles;
san Francisco, &c. via JacKsonvnlMee, and nd
Panama Canal (generaD--Atianlic' ouii 7.u
etr Maracaibo. Johnson. Laguayra. Cura-
c.to and Maracaibo via San Juan (generap-
B,S' y Porto prtae Rico Barbour. San Juan. Ponce.
81 fgeneraiJ J--New York and Porto Rico
a"'S1Iip s'r Waiter err Jennings. Healy. Port Lobos
a,r' Tia cecii County. Rose. Port LoSos f0ai-
lasu-walker q DAILY; por, r,obos
,hallast)--R L Hague.
Str shakespedr tBr). Wicks. cardenas
hallast)-Munson Steamship Line. -
str Glyndon, Nielsen, Nuevitas, Manau' &c
tgerreraD--Atlantic Fruit Co. S..p.u. a.
sarua fballast)-C D Mallory Co, Inc.
y Str Orizapa. O'Keefe, Nassau and Havana
cGeneraD-New York and Cuba Mail steam
Str Sioux city. Anderson. Havana, santi1 anti
ago. &C (generaD--New York ana ouoA 'Aa'i
str storaker (Nor). svendsen. Havana
II allast)-s o Stray Steamship Corporation,
Str ri sud. Woodward, Galveston egenerap
seutheraa Psctic sifn,. Co r. srace, Texas City
str Mom,,s. Maxson. New Orleans (gen-
ernl)-Southern Pacific Co. "a
STR comanche. Staples. Cnarles.1pni 1nu az
'ssEsoha s,r Aapot tNor), Pedersen. Norfolk tbai-
lssksSme5eTt s,r hSs5en pss. Kfogh. Norfolk Oai-
iast1-Wm T Horn & Co. p,.nrra
Str Lake Arthur, Atkinsons u cteam-
rencral)-Richmond and New YORK steam
snsp Str Santa Clara. Stephenson. Baltimore
1,aI,sstl-W r Grace & Co. c..
Str STORM King. shevlin dr9m =, hoI1s p,a-
oaTa,. phiadslphiGs nsss,5 hiGorpsoglsation. sgsndion
( str Mexicano. (Nor). Eckhoff' fniiaueipi'o
N lasfl-Wm r Horn Co. ,,s>
Str Matura (B). Kirkby from Irlniuauy, ,rlI.,
l'crth Amboy tresidue)-Eurnees' Wi'iy
Str n II Diniock. Allen. Boston tseneraD-
Eastern Steamship Corporation. ~..,,,..,,.r
ScSr William Melbourn (Br), Puollcover'
liverpool (ballsst)-J f Whitney 70
The New York herald., 1922-03-19
By United States Naval Radio.


Afel 12I NE Key West 18Th.
.Abertolite lat S5. Ion 40 AZ 18th.
American 40 L Sand Key 18th.
Balsam ! 1,1s5 w Fastnet 1Ith.
chickasaw 9s5 e Ambrose L l7th.
Ccldwater 1,0S3->NE Charleston nth.
Columbia $50 S Baltimore nth.
David McKeivy 100 w Sand Key 18th.
peyclsnte 1890 oSo W San Tnn.s Miguel 1stb dsth
Ecgehin 1892 L Ambrose l. v 18th.
I'll Alba SO s Jupiter 18TH
Emergency Aid lat 80 90, Ion 81 80 1stn.
Esparta Sig 5 Scotland l. v 18TH
Faraby 1887 u Ambrose l. 18th.
Federal Is SW Sand Key 18th.
Franklin X Lane 63 Sand Key 18th.
. George H Jones 80 sW Sand Key 18th.
eilonpooi 2se Ambrose J. 18TH.
Guifstar 14O wNW Sand Key. 18th.
IL Folger so w Sand Key 18TH.
lean 20 w Sand Key 18th.
Jeff Davis lat 80 81, Ion Al 30 18th.
LiIson 22s s Cape Henlopen 18th,
Lord Cromer 100 " Bar Harbor 17th.
Margaret % from Hatteras 18TH i
Mount Carroll 998 Z Ambrose 18th.
Mount Clinton 1925 Ambrose l. Y l7th.
Nacata LAS w Bishops Rock 18th.
Northern Star 1,24f Ambrose l. v 18TH.
Il Waying 30 e Sand Key 18th.
Ormes 8 y Hatteras 18th.
san Gresorio 4 sW SW sa sanS West aey ,sts as,n
solana 460 Z Tecomate 18th. .
southern Cross 722 Sc Ambrose L 18th.
svndance F. Sand Key 18th.
Ulua 1874 E Havana 18th.
Walter Munson 234 SW ,Hatteras 18th.
Warwick 90 NV MatanzaH 1sth.
West Arrow 365 Z Boston l. nth
West Cressey lat "a % lon q 4 lstn. !,
william Penn a24 E Ambrose l. v 18th. z
The New York herald., 1922-03-19

Dangers to Navigation.
fReported to the photographic office.l
March 8, about II miles 12o deg from Gal
weston bar and whistling buoy (approxi-
The New York herald., 1922-03-19

mately lat "a IS, lon 20 14D. passed a spar
about feet In diameter projecting about ~
feet out of water. apparently Attached 70
March IL. lat 40 O5. lon 90 40. black
buoy-U 8 G q Seneca.
Feb 2s. lat s5 IS. lon 36 SO. passed nun
buoy painted red, white and black horizontai
stripes-Str Walden (ItaD.
March s, lat 43 45. lon 40 81, sighted
sludge ice-Str winnebago tBr.
Ice patrol vessel Seneca reports: March
IS. our position lat 43 02 n. Ion. 40 AZ w
delayed report OF berg sighted lam. lat
40 sc N, lon 4s ~ w, not verified; now
searching for derelict awash. lat 43 % \,
Ion AZ 80 w.
The New York herald., 1922-03-19
NOTICE TO MARINERS.

New Jersey-Keyport Harbor-The Light,
house Service announces Keyport Channel
buoys !. ., 8, 5, and were changed
March 10, 1922. from spar to third class
cone.
New York-Llttle Peconie Bay-The Light
house Service announces Jeesup Neck Shoal
gas buoy No was discontinued March 10.
1922, and Jessup Neck shoah buoy No D
established in its place.
New Yorls-Shelter Island Sound-The
Lighthouse Service announces Hay Beach
Point Flats bell buoy No was discontinued
March 10, 1929, and Hay Beach Point Flats
gas busy No established In it's place.
Deiaware-Delaware Bay Approach-over-
Continued on Following Page.
The New York herald., 1922-03-19

Str Potomac. which arrived at this port
yesterday from Bremen, had . fire In No
hold (See news columns)
BERMUDA. March 17--schr VIM. Nc
Donald (Brp, Turks Island for -, has put
Into this port leaking badly
BOSTON. Mass. March is-str westmead,
which arrived at Dartmouth on March -
from Portland, Me. Will have TO make some
engine repairs before she can proceed 10
Russia.
JACKSONVILLE. Fla. March 17-schr
Camilla May Page, which arrived here 18th
from Wseaaset, has been dry docked. hav-
ing damaged false keel shoe and lost one
anchor.
LONDON March 1s-str Western Glen.
from New Orleans, &C. grounded. but was
got off after discharsing part Of cargo and
arrived at Odessa.
Str Jacques Cartier (Fr). from Manat for
Dunkirk, Is ashore near Havre.
SAN FRANCISCO. Cal. March 17-str
Dryden. from New York. &C. for Yokohama.
&c. has again put back TO Honolulu for re-
pairs.
ST JOHNS. Mt. March 1s-Sealing str
Diana (Br) reports by wireless tall shaft
broken. 10 miles q by OF Cabot Island.
The New York herald., 1922-03-19

EXCURSIONS ana TOURS
The New York herald., 1922-03-19
PASSED CITY ISLAND.
Bound South.

Str Delaware. Boston for New York CAT
scbr William Melbourne I3r}. New York
for Liverpool, NS fanchored).,
Schr Annie MITCHELL Perth Ampoy LOT
Long Cove, Me (anchored).
schr Katie G Lamson, New York for Nan
tug western. towing barges Cat $3.50
AND. &4a
Bound East.
Tug e p Morse. flowing lighter Cat s;a5
AM, ,l4TA
The New York herald., 1922-03-19

The Cruise covers comfortable
passage out bound on the ''Ostsrlsy"
and equivalent quarters home bound
to New York or Boston, 10 the
Cruise members sail carefree, know
ing their daily comfort is insured
from American taxicab to American
taxicab again, with opportunities
TO visit any or all places in Europe
meanwhile. The accommodations
on the "Ostcrley" are exceptional,
not only in comfort, but in range
of selection--from berths a. 4675
UP TO suites do luxe--And the
charge includes return passage.
Applications are now being re
celved at the Raymond -Whitcomb
Offices. II is interesting TO note
that they are coming largely from
veteran travellers, who not only
want the new scenery and experi-
ences afforded, but who know that
travellingwith Raymond -Whitcomb
is indeed getting "The Best in
Travel" in all ways always. Plans
of the "Osterley" and returning ships
are on file at the Raymond-Whit
comb Co.'S local office,
225 Fifth Avenue, New York
Telephone Mad. So. sz7o
The New York herald., 1922-03-19
SAILED.

str. Aspinet tBr). Yokohama. &c. via
Norfolk: suveric (Br). Manila, &c, via Nor
psUa,iMt;r,ora. ~ Aaeot dNor). Norfolk Lysefjcrd
eNor5a s Frcntsrs: West Greyiock. Yokohama.
A. Via Norfolk; Mary, Monte Christi, &c;
Tonheur (Br).. Rio Janeiro, &C. via Phiia-
The New York herald., 1922-03-19

FOREIGN WEATHER CABLE.
GRAMS.
CAPE RACE. NE. March 1s-Barometer
at noon, 1880 inches; wind. b. strong
Evening star., 1922-02-17
BOSTON GROCERY STORES
SELLING ILLICIT LIQUOR
Fruit Stands Also Compete With
Barrooms, While Safeblowers
l.. -, Are Among Employees.

BOSTON, February 17-Competition
in the retailing of Illicit liquor has
forced the price from so cents to
10 cents a drink in the last year.
Boston police captains told the leg
islative committee on legal affairs.
The officers declared that fruit
stands and grocery stores were now
competing with barrooms in the sale
Of bad liquor and that proprietors
disposed of their wares without re-
gard to age or sex. The men who
sold the drinks, the officers said. in
many instances were safeblowers,
pickpockets and former criminals.
Fletcher Ranney. chairman of the
Boston licensing board. told the COM
mittee' that arrests for drunkenness
averaged 5000 a month.
Capt. Perley e. Kneeland of the
city hall station said that so per cent
of the persons arrested for drunken :
ness in his territory required hospi-
tai attention.
/ James H. Devlin. secretary TO Police
Commissioner Curtis. said that many
pathetic letters from women. telling
Of drunken husbands and mothers,
were received by the department
~;
Evening star., 1922-02-17
Girls Dresses
$1.95

Made Of splendid quality jean;
white with blue, white or red coll
lar and cuffs: trimmed with white
braid: full cut and fast colors-
Sizes to % years.
Down Stairs Store.
Evening star., 1922-02-17
FAMOUS CLIPPER DONE.
Once Glory of the Seas Victim of
Barnacles.

|. TACOMA, Wash, February 17.-An
old clipper ship, the Glory of the
Seas, which thirty-five years ago set
a record for "windjammers" between
San Francisco and Australia, is be-
ing broken up here following the dis
covery that barnacles lave eaten into
her hull beyond repair.
The stout old ship was built at the
famous Donald Mckay yards in Bos-
ton, Mass. in 1869, and since then has
sailed on all the seven seas and called
at most OF the important ports around
the globe.
Some years ago the Glory of the
Seas was purchased by a Tacoma fish
company and was put in the service
between Puget Sound and Alaska.
Each spring she would spread her
Evening star., 1922-02-17
RUSSIA TO GET PRODUCTS.
Equitable Trust Co. Negotiating
With Soviet State Bank.

NEW YORK. February 1.-THE
Equitable Trust Company OF New
York and state bank Of soviet Rus
sia are conducting negotiations for
financing direct shipments OF wneat'
cotton and other American products,
according to the Journal OF Com
merce.
Although the project has not YET
been put in hnal shape, the news
paper said, 1t 10 understood that the
negotiations are going on with full
thorities and that nothing will be
done without their approval.
The Arrangement provides for
transactions on the dollar basis and
Russian gold IL likely to be used to
secure the new obligations.
Evening star., 1922-02-17

canvas and sail away to the north.
carrying supplies and employees for
the Alaska canneries operated by the
company, and in the fall would re-
turn with the seasons catch.
The old boat was built OF oak and
other tough woods. and some Of these
are still in good condition. She 10
being broken up for what metal she
holds.
Evening star., 1922-02-17

Silk Jersey Petticoats-a special
lot. in all OF the lovely styles and
desirable shades. Some have the
deep dounce in self color edged
with fringe; others are effectively
trimmed in contrasting and har-
monizing shades. Several differ
ent styles in a wide range OF
colors.
Down Stairs Store.
Evening star., 1922-02-17
AGE GETS Him FREEDOM.
Man 1Oe Charged With Being In
toxicatsd and Disorderly.

JACKSONVILLE, Fla, February II.
flames Monroe. 1oe years old. ar
rested on q charge Of being drunk and
disorderly, was given a suspended
sentence by Municipal Judge Beck
ham. on the ground OF his advanced
Evening star., 1922-02-17
Wonen's Hosiery
at Two Popular Prices
Csc and '1.25

Fine Quality Le Hose and fufashoned with
deep garter hem heels and Colorback
and brown. Sizes 81 to TO- Csc pair
Womens Super ashoned Silk Hose with mercerzed
Isle tops high pced heels Isle soles and oes excellent
wearing quality Colorshlack mode champagne
Sizes 81l to 10. $l.25 pair.
DownSt
Evening star., 1922-02-17
Dimity and Voile Bl0uses
s1.95

Fine Striped Dimity White coored Vee BIouses in
many tailored models Bouses that blend
nicely with the suits Finished with tuxedo or Peter
checked gingham; pink blue brown
ppngs and turnback cuffs Some finished with tailored
braid black bow at neck
Fine Bouse bit softer pretty trimmed with roll collars
edged with tucked real het aee
handdrawn work in pretty designs and turn-back cuffs
DownSt
Evening star., 1922-02-17
Girls Ferris
Waists
81 and so

Healthful. supporting garments
for the growing girl. A very
lightly boned garment that
holds the figure in the proper
shape without undue pressure.
Straps over shoulder and four
hose supporters.
Down Stain Store.
Evening star., 1922-07-12


Have you ever seen a proud father
and mother scanning the pages Of the
family album for. an illustrious uncle
or aunt after whom to name their
ninth baby boy or girl?
II you have. you can appreciate the
problem facing officials OF the Chesa-
peakesand Potomac Telephone Com
pany today.
They are about to establish another
exchanges in Washington to keep pace
with the demand for telephone. serv-
ice. and they are discovering that, aft
er all. the christen ming Of new crop
Of switchboards is not so easy as It
would seem.
The new exchange Is to provide for
erowth in the north area, but 1t can
not be placed under the name Of
North. because that exchange already
has as many numbers as the opera
tors can handle efficiently.
Some Of the existing exchanges are
named after former Presidents, and
the company Is considering this
source from which to draw the name
OF the new office. The hrst test to
Evening star., 1922-07-12
Christening Of Neu Phone
Exchange Found Difficult

which a name is subjected Is. How
will It sound over the wire?" This
test. 1t Is understood. has caused the
elimination Of the names of num-
Der Of ex-Presidents. A name that Is
difficult to enunciate or that might be
confused with the designation OF an
existing exchange cannot be eonsid-
cred.
The company is now testing out
scores Of names. by giving them to
operators over the telephone many
times and keeping a record Of those
which the girls catch without difficult
ty. If the operators mistake a name
given for one of similar sound, that
name Is eliminated.
One officers of the company Is said
to be In favor of giving new ex-
changes names that Will identify
themselves Immediately with the
netghborhoods in which the central
offices are located,
Evening star., 1922-07-12
CH|LE-PERU PARLEY
NEAR AGREEMENT
Draft Of Tacna-Arica Arbi-
tration Protocol May Be
: Ready Tomorrow.

BY the Associated Press.
The Chilean-Peruvian conference
made such progress today in drafting
nnaliy the Tacna-Arica arbitration
settlement that the delegation an
nounced afterward that they expect
ed to conclude this work tomorrow.
An official communique issued when
the conference adjourned after a ses-
sion of more than an hour said:
THE discussion relative to the
terms of the agreements. which was
resumed today. progressed SO salts
factoriiy that it is expected these
may be concluded tomorrow"
VIII Await Signatures.
1t was indicated that as soon as the
arbitration protocol and its supple
mentary agreement were in final
form they would be cabled to San
tiago and Lima and a wait of a day
or two would be necessary before the
document finally could be signed.
The plans OF conference leaders
were to hold daily sessions until the
protocol and its implement, which is
to embody the specific points of ar
bitration, have been completed finally.
A public session in which these IN
struments are to be signed probabl
will be arranged when both sides
have indicated they are ready for the
conference to adjourn sine die.
Evening star., 1922-07-12
ORDERED TO QuANT1co.

Lieuts. Max Cohen. at Paris Island,
:. c., and Hyman Mann. at Phila-
delphia. both Of the Naval Dental
Corps, have been ordered to the
marine station. Quantico. Va, for
duty.
Evening star., 1922-07-12
WEEKS TO RETURN TODAY.

Secretary Weeks, who has been
spending short vacation at his
mountain home in New Hampshire.
is expected to return here this even
ing.
The Washington herald., 1922-02-05
CITY PROPERTY.

FOR QUICK SALE AND GOOD SERVICE:
list your property with LOUIS p. SHOE
MAKER, 1907 n. Y. ave. Main 1Ies.
The Washington herald., 1922-02-05
WALL PAPER

FIFTY THOUSAND PIECES NEW WALL
paper. 1922 styles, reduced TO one-half
prices Of 1921 goods. MAHoSEY'S, 32l Pa
ave. Sc. Lincoln 55e 81
The Washington herald., 1922-02-05

pft1f a: m. J.; xfU,ZJ = =
Eekseyss q Cos. 1eos : st. ~.
b ST. N. D., hr. Library. : stoty q base
Esnt. p II D., h:w.h.. gar. space. $3.50.
a. y. wILDAAN. afh q n sts. NJ. r. s4oe
w0oDRInGE-Charm house of seven
rooms and bsth,s detached: Ami; garage;
lot. 50x150: $500 McKEEvER q GOSS,
I4o5 Eyesst. Main 4752. - 53e-e
WOODBRIDGE, near r. /. ive.-sr. as, s
por. asmi. hds. throughout; Al condition;
imned. pos. 10000 wildman D Co.. eth
q nv.
The Washington herald., 1922-02-05
FOR RENT-OFHcE SPACE.

18Th r.. NR. sf~DEsfH1sfS o..
bces IN modern Office buiIdfnf; SIS 20 $50
per month. LOUIS p. sHoENLKER, ilo7
n. =. ave. pw. Main fies iks
OFFICE SPACE F0R CHfRoPRACToR IN
dowftovn building. 18th and Il Sta NV;
whole or part time. Particulars, address
BOX 7S3-D. Herald Office, li2
The Washington herald., 1922-02-05
MOVING AND STORAGE.

Emergency Transfer Co.
Furniture hovinf; Distant HaulIsf.
G. W. vBACH. NEr.
i.12 b ct nv. NIis SOC
II
The Washington herald., 1922-02-05
REAL ESTATE LOANS.

FIRST TRUST LOANS MADE on IN.
proved d. c. real estate. or for building
prevailing rate of interest, and commiskinn.
LOUIS 2. SHOEMAKER, 1907 n. 7. ave.
Main 11e6.
New-York tribune., 1922-08-15

The small 6lorkfectange in the chart above pictures
graphically the 168 Mliaes of advertising in page
in a certain national magazine The width of this
rectange represents the size of the page2z4 lines
and the height represents the circulaton-75,OOO
The larger rectangle is formed by carrying out on the
SANG scale The Chicago Sunday Tribune's crcula-
ton of 100000 and page size of 244O lines-yieding
1882 Millines of advertising.
The cost of The Sunday Tribune page is times that
OF the magazine page but it yields 10 times as much
advertising.
Chicago Tribune Man Power
The Tribune has thirty trained not only in ad-
vertsing but also in merchandising. Every one of
them has directed sales campaigns in The Chicago
Territory and knows by repeated contacts with lob
bers and retailers what be done and how to do
It, Some of these stationed in the Eastern
Advertising Offices of The Chicago Tribune at 512
Fifth Avenue, New York. A letter or phone cali
will bring Tribune to your Office to discuss
what can be done to increase your sales in The
Chicago Territory.
You will, in any case, be interested in The Tr;b-
une's new BOOK OF FACTS ON markets and n,er-
chandisins A copy will be mailed DO any selling
organization requesting it on business stationery
New-York tribune., 1922-08-15

TNSepten1ber 1920, The Holland Furnace Company
H. Initiated "a campaign for increased distribution
and sales in The Chicago Territory-Ilnois,
Indiana, Iowa, Michigan and Wisconsin During
the intervening twenty-five months twenty-five full
pages have been used in The Chicago Tribune
One full page every month
One page month for twenty-five months-in SUM
naer and IN wnter-n boom times and in depression
that is the record of The Holland Furnace Company
m The Chicago Tribune This concern fought for
business with Dutch tenacity and American brains
and naturally was rewarded even in 1921
What did this advertising do?
When the first page the Holland Company listed
ten representatives selling Holland Furnaces in The
Chicago Territory. The advertising helped the sales
force to increase this number to 272 and to develop
yoaxune, as Indicated by the following letter:
<zs..x. r4as-, ,;s my:9 e. o.
Advertising Department,
Chicago, uH0uiz.
Genaeman:
of you interested
0w that o increase in sales far this 1905
tho xas made during period last year. This
For all Uour
Bow. azsass In Chicago Branches Tribune
necessarily influence, have increased 4o0
during 3e period And Chc&go, you
The 1bnne advertising
II ID not Always credit whom it is
and xhs xch Nevertheless taking
satisfaction In writing that The Chicago Tribune
anasss psfent factor In buSincss every dsy.
2here Is newspaper In this country (xnd many
g1eaf pezS) appeals sensible Americans
noave high regard for home life, The Chicago
Whose-hcartedfy yours
(Siened) C. Karr,
ADVERTISING MANAGER
Ofscourse, one advertisement month would not be
often enough for some products. Others would not
need full pages. But, considering all the crcum-
New-York tribune., 1922-08-15
2 years in Chicago Sunday
Tribune versus 213 years
in National M a gazine

TO make plain the economy of this and to show how
bg space bridges years of time let us suppose that
the Holland Company had attempted to do the same
job with certain typical national magazine. This
magazine has circulation of 5000 and a rate of
$500 per page for pages measuring 224 lines to the
page Multiplying 224 by $4,000 we find that each
page in this magazine yields 1853 Millines of adver
tising. To secure the 42,o44 Millines which the
Holland Company used SO prohtaby in its campaign
would be necessary to run $3.50 pages in this maya
zine, or one month for 213 years And the cost
would be $754,2o0, compared with s53,oSo for the
same volume of advertising in The Chicago Sunday
Tribune.
New-York tribune., 1922-08-15

stances, here is a striking example Of adequate ad-
verising
Let us attempt to visualize the economy of big space
IN medium of big circulation To measure advertis-
ing quantitatively must multiply space by e:ycso-
ton. An inch ad in medium of 10000 circulation
is as much advertising an inch in four mediums of
$4,000 circulation each or as 100 inches In medium
OF LOCO circulation Multiplying lineage by circr-
lation and striking off six points, we get measure
of advertising volume called the MILNE, which is the
equivalent of agate line with one million circula-
ton 1t may be used a measure of volume for
advertising the gallon is used for gasoline or the
ton for coal.
lhe Holland campaign in The Sunday Tribune
with circulation of 100000 and rate of 81 90 Der
llne-244O lines to the page. We multiply the n,11-
Der of lines in a page 2,44O, by the circulation,
100000, and find that for each S. 44O expended for
a Tribune page, the Holland Company received 1852
Milines of advertising. Therefore the y pages
cost SS3 go and welded M;11;r.e
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1922-04-14
WILMINGTON.

Carlton Brown is home for the Easter
vacation.
Joseph DaAIour was a business visitor
in North Adams. Mass, Saturday.
F. H. Porter left Monday afternoon
on a business trip to Burlington.
Mrs. Eunice Parmelee. who has been
in feeble health several weeks, is gain
ing slowly.
The Molly Stark club met at the
home of Mrs. c. c. Barlow Wednesday
afternoon
Miss Esther Bishop, Miss Bertha
Haskins. Miss Marjorie Crafts and Mrs.
Inez Rice were in North Adams, Mass,
Thursday.
Miss Evelyn Whitcomb, who has been
caring for Mrs. Ralph Howe and little
daughter, left Wednesday for her nome
in North Adams, Mass.
Mrs. S. L. Hill returned home Satur-
dav night after spending several days
with relatives and friends in Florida
and North Adams, Mass.
Rubv Slader had the forefnger on her
left hand so badly pinched under the
teeter board at school Monday as TO
necessitate removing the nail
Miss Felicia Allen, who has been Ill