Richmond daily register. (Richmond, Madison County, Ky.) 1917-1978, 1922-06-21
The Richmond Daily Register County, KY, Wednesday June 1922
Church ADVERTISING
in THEBIG CITIES
CRy Associated Pressl

ton OF SLe ASSOCIATED thQVertlS3
ing Clubs Of the World here last
week BY the Kev. j. !. Bradner
Smith, of Chicago, of the riYision
of publicity, Committee on Con-
servation and Advance Of the
Council Of the Board and Benev-
olences of the Methodist Episco-
, pal church. 81
The expressions were received
in reply to a letter sent to pub
fishers and editors asking for a
statement of the advantage and
! value of church advertising, it
was stated. Following are abb
stracts from some of the state
ments read by the Rev. Smith:
i The Times Picaytinc, New Or
leans, La, Manager: For many
years the newspapers of New
! Orleans have given from two to
four columns each week to free
church notices. Within the last
two years some of the churches
have bought advertising space.
The churches using display space
have found it a good investment
am told by the pastors.
The indianapolis Star, Managt
ing Editor: First and most OBJ
! Vious is the effect in stimulating
! attendance. This result is too
we'll attested by experience to be
regarded as any longer a matter
OF experience"
Cincinnati Times Star, Manag-
ing Editor: ''The church, today
as always, requires direct adver-
Using of its work. My expert
ence has been that the militant
church, with its modern methods
Of getting men and women with
in its portals, is the one which is
doing the greatest amount of
good in the community. The
great factor in the compaigns of
such institutions is advertising,
newspaper advertising, that will
reach into the homes
The World-Herald, Omaha
! Neb., Advertising Manager: at
is our opinion that the ministers
| of the various churches are con-
WINGED of the value of newspa-
per advertising, in view of their
efforts to obtain free publicity
The Milwaukee Sentinel, Adj
vertising Manager: "We believe
that churches will benefit by adj
vertising in the daily newspaper
, First OF all, it gives them .
chance to say exactly what they
want to the public, and at the
right time Then again, it is il
harmony with the spirit of the
times. Experience has proven II
Milwaukee that it has greatly in
= creased the attendance at tn,
: church services.
. Chicago Herald and Examiner
r Church Advertising: "Churche
! using newspaper space are i'm
: mediately looked upon by all who
5 see the ad as being progressive
If the merchant can make yo,
r buy his wares through consisten
clean advertising, you certainl,
+ can interest people in church by
;. the same means"
e Milwaukee Journal, Editoria
Rooms, Advertising in tn,
= daily and weekly papers serve,
as connecting link or. point o
contact between the house O
worship and the man without
Good church advertising copy ii
4 the proper mediums should il
S every way fulfill the command.
S of the Scripture and 'compe
them to come in. ,"
= The San Francisco Examiner
:, Churches ought to be able te
S derive benefit from advertising If
the newspapers, just as any bus,
!, mess or organization which de.
: ponds upon public support de.
rives benefit. People go to stores
to supply their material needs
and they are drawn to those
: stores whose advertisement.
: they have read. People go te
: churches to supply their spiritua
needs, and all of those who are
unattached to particular church
are likely to be drawn to thai
church which adyertises some
thing that they think will fiji
! their spiritual need"
The Evening Bulletin, Busi.
). ness Manager: THE fact thai
4 Religious Advertising is con.
!, stantly increasing in volume il
; the best indication that it is pro-
ductive-that it is attracting at
tention and bringing increased
. attendance"
!, The New York Times, Bust
ness Managers Office: "The
benefits derived by churches
: f-~-.