The Washington herald., 1922-08-03
YVES PROMOTE
is. PRODUCTS IN
FOREIGN NATIONS
Igineer Describes Use
OF Manufacturing
Films Abroad.
ks COOPERATION
lerica to Show Real Truth
OF Factory Operations,
He Declares.
ks COOPERATION

ne DIONInk -
hg used to boom American In
tries in foreign lands. Films
Iicffnx our huge manufacturing
nts In operation are being sent
Ali corners of the earth to prove
people there the superiority or
srican products
Two government bureaus have
hed hands to assist manufac-
|srs in utilizing the motion pic
e as a trade promoter. These
the United States Bureau OF
hes and the United States Bu-
Iu of Foreign and Domestic
nmerce. Morton F. Leopold. en-
ketr in charge OF motion pictures
1.-The latter bureau. explains in an
Iicle appearing in American In
stries" how the film is being
Ide to act as a silent salesman for
products overseas.
The old proverb of seeing Is
5ievfDg Is being brought to
&ntfof realization more each day
+ouSh the medium of the motion
kture flm'" Leopold writes.
value Inestimable.
3-For educational purposes its
hue In proving inestimable- The
|ecess of promoting foreign trade
the use of the film has been
3ly realized by foreign countries
\ the past few years and several
the larger European countries
this time are using this means
acquainting people throughout
e world with the products and
kthods of manufacture of that
|untry's various industries.
zone Of the things that is nearest
Il heart of Secretary Hoover is
|e promoting of our foreign trade.
ID the United States Bureau OF
breign and Domestic Commerce Of
Il Department of Commerce clear
appreciates the fact that to pro-
BITE foreign trade. in these modern
mes. II must bring to bear the
|st results of modern science
[obably none of these has ad-
need to a greater stage of ef-
.fency in the past few years than
Is the motion picture film.
with the nations of the world
rain in competition for world
ade and the United States endeav-
ing not only to find immediate
arkets for the surplus production
this country. but also to estab-
IN trade relsfioriShip mat will de-
'lop finternatiofal anity and sta
E commerce. the United States Bu-
au of Mines and the United States
1reau of Foreign and Domestic
,mmerce have Joined hands for the
'velorment of the story of Amer
an industry. as shown by the mo-
Dn picture.
Misleading Stories.
misleading stories regarding
Industries have led con-
Imers in foreign markets to have
/ entirely erroneous conception OF
Ie United States as a msnufactur-
q center. Uncle Sam is now go-
z before the peoples of the world
I'd saying to them. Here you can
Q the real truth about American
plants and the way
e operators in those plants, in
e factories and mills and mines
Id shops spend their days. 1 can
iarantee that these are true pic
res or how American goods are
'oduced-"
The manufacturers of the United
ates whose plants and products
'e shown in the film are individ-
lily to bear the expense of that
irticular film. and they are al
ady shouting glee that they have
'en introduced to the cheapest pos
bic method of making their plants
Id products known on world
ide scale. The Bureau of Mines of
e Department of the Interior has
zen carrying on work of this char
ter for the past three years. in CO.
'eration with various manufactu-
RS of mining equipment. and IL
Is proved most satisfactory. both
ON an educational point of view
I'd also to the companies that have
Approached Bureau.
Many companies whose product
not connected with mining. Cp-
cached the Bureau of Mines in
gard to Cooperating in the pro-
iction of a film showing its prod
It's. but the bureau being author
d only to gather and disseminate
formation pertaining to the min
q industry. IL was impossible TO
'-operate with these companies.
neses inquiries reached such large
imbers that the Director of the
lreau of Mines approached the
rector Of the Bureau of Foreign
Id Domestic Commerce. with the
ca mat the two bureaus might CO.
,erste in the production and dis
button of Industrial films.
The cost of the actual photoe-
'pny. as well as the expense in
irred in the making of additional
'ints OF the films, is borne by the
'-operating company. The an
'oximate cost for the production
three-reel film has usually
sen about $4,000. and additional
It's of a three-reel film cost about
80 each.
The procedure in producing an
dustrial film of this kind. in CO.
,eratfon with either the Bureau
Mines or the Bureau of Foreign
I'd Domestic Commerce is as fol-
ws; Through a cooperative ar
Ingement. NJ. F. Leopold. the en-
Ineer who has been directing the
Of such films for the
ureau of Mines for the past three
sars In now available for this
ame purpose to the Bureau OF
oreign and Domestic Commerce.
Engineer Makes visit.
should a company express a
ssire to produce an educational
I'm. arrangements are made for
ie engineer to make a visit to
ie plant in question: after this in
,ection II is possible to furnish
- sfficials OF said company an
stfmate Of the approximate cost
its production. Some plants can
a.