Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1922-05-01
WHAT GOLDEN RULE SALE
ACKNOWLEDGEMENTS
How Merchants Prepare; Why Prices Are Made
Low The Application Of An Ideal In Busi-
ness-Means Trade and Community
Building


dollars cents values received and treatment accorded
them They have experienced for several months now and
have the plan work and experienced its personal beneh
Not all of the people, however have yet had part the Golden
Rule laid down the Scriptures 1t extraordinary
message they have heard it, not all have had the opPor
tunty occasion to apply it. l-
The Golden Rule Sale idea the putting into practice
business between the merchants participating and their
and the merchants themselves OF the Golden
Rule the Scriptures 1t extraordinary
effort on the part of the merchant produce satisfied customer
and strong friend for himself and his means
sac6ce on the part the ultimate good of all
realization that fair dealing better than any other KIND
and that he profits who best-proh constituting
good will and friendship, real understanding and common SYM
pahy.
How 1t Works
This article is undertaking show the uniated in what
the Golden Rule Sale plan benefits the citizen who patron
The essenSe of the idea behind the Golden tule Sale
to offer bargains genuinely price the selling
of staple easonabe articles things that the public wants. at
profit and possibly oss the idea being make worth
while of any shopper come Americus this particular
whether he article listed the bargain
In order that the merchants be assured that each will
play fair with the other and take advantage each limited
such bargains for the day in the advertising sheeatough
limit the special bargains that be offered in the
individual But with the special Golden Rule bargains
limited firm readily that with from 80 to 5o
merchants participating from SO 100 special rock botompce
bargains be offered for the single day. with
of them offering only special bargain frequently
occurs with lines of business ter.
Fifty different articles of every day need at essl
splendid attraction and something that
full appeal upon the strings of the people these days of
forced than brass bands parades celebrations The
strictly business and everybody makes it business
occasion The result orderly crowds with people coming and
going all day. and orderly shopping with rushed and
disappointed.
Merchants Prepare
And how does the merchant prepare for Golden Rule day2 The
plan still comparatively with the merchants of Amecus
but they have learned number of things that have contributed
greatly the aactvenes and of the occasions
Instead Of choosing articles for special bargains from their
be-
to make the best of their opportunities they make
tons weeks ahead Many OF them make practice OF gong to
asking for special value suitable article quantities suit
6cien supply the whole probable demand and special
for the The who lately have had
difficulty in keeping plenty of stocks of all kinds hand have
usually been found than willing with their
local dealers and frequently have named special prices consiea
bly, below the regular quotations order assist their dealers
Rule p"nG even an bargain 0' '"e 0''f"
One dealer recently ordered line of shoes sell spen-
did bargain price of $3.50 pair The shoes 81 80 plus
and dayage but they made wonderful bargain The
firm pockeed its loss of about 20 pair and glad
do it, tor the otter brought customers from long distances who
had been in this before people whose faces
known I in J & offer @ was was SO unusual I I'D that salts
it was real profit even at slight loss for this occasion
Speak For Themselves
ing in the Golden Rule sales monthly are doing likewise But
month by month saving and letting
prices and values speak for themselves Their
in the Times Recorder TIE descriptions of the articles
lined and the plainly indicated The shed purchaser
bargain not-the whole thing plain
But is all good business for the merchants the end
increased business and cash profits well
fair with readers and the public generally and that tie
oden ule pale idea is not all philanhropc means more
ing fair friend the merchants and shoppers
for Americus 1t that builds the
the buying public that does always often other
merchandising conditions where fellow all he
that between sale days the satisfied shopper will back
Amecus and paronze those which he
treatment and good values before confident that
fairly treated And of his
the merchant gets his regular profit which be his
if he to remain in business and receive fair his
investment.
Golden Rule In Harness
That the the theory and practice Golden
Rule idea business and found in Amercus scheme
the merchants have for making friends and for proving they
honest and honorable people deal with people sole
idea make the biggest profit possible with no thought
for the 1t is exchange of condolences clearing
house for faith each other exempcaton of the aage
Continued on Page Twol