New Britain herald., 1922-06-21

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 Church Does Most Good
 in Community.
 Milwaukee. Wis. June 21.-Views of editors and publishers on the value of church advertising clubs were read before the convention Of the Associat- ed Advertising clubs of the world here last week by the Rev, J. T. Brabner Smith of Chicago, of the division of publicity, committee on conservation and advance of the council of board and benevolences of the Methodist Episcopal church.
 The expressions were received in reply to letter sent to publishers and editors asking for statement of advertising, 1t was stated. Following are abstracts from some of the state ments read by the Rev. MT. Smith
 From New Orleans.
 The Times Picayune, New Orleans, La, manager: For many years the newspapers of New Orleans have given from two to four columns each week to free church notices. Within the past two years some of the churches have bought advertising space. The churches using display space have found it good investment, I am told by the pastors"
 The Indianapolis Star, managing editor: First and most obvious is the effect in stimulating attendance. perience to be regarded as any longer a matter of experiment.
 What Cincinnati Man Says
 Cincinnati Times Star. managing editor: The church, today as al- ways, requires direct advertising of it's work. My experience has been, that the militant church, with it's modern methods of getting men and women within its portals, is the one which is doing the greatest amount of good in the community The great factor in the campaigns of such institutions Is advertising. newspaper advertising, that will reach into the homes.'
 Likes Free Advertising.
 The World Herald, Omaha, Neb., advertising manager: Tt is our opin- ion that the ministers of the various churches are convinced of the value of newspaper advertising, in view of their efforts to obtain free publicity"
 The Milwaukee Sentinel, advertising we believe that churches Uill benefit by advertising in the daily newspaper First of all, it gives them l chance to say exactly what they want to the public, and at the right time. Then again, it is in harmony with the spirit of the times. Ex- oerience has proven in Milwaukee that { has greatly increased the attendance | tt church services"
 Chicago and Milwaukee
 Chicago Herald and Examiner | ,hurch advertising: Churches using | newspaper space are immediately | ooked upon by all who see the ad | IS being progressive. If the merchant | 'an make you buy his wares through | consistent clean advertising, you cer- | ainy can interest people in church | y the same means
 The Milwaukee Journal, editorial 1 ooms: Advertising in the daily and | weekly papers serves as a connecting ink or point of contact between the louse of worship and the man with ut. Good church advertising copy in he proper mediums should in every ray fulfill the commands of the criptures and compel them to come h."
 Seattle and Frisco.
 The Seattle Times, office of the ad- cruising manager: The four or five arger downtown churches here have, uring the revival meeting season arly in the year. for the past two ears used considerable display ad- cruising space in The Times. So far s we are able to find out, the com 1ittee representing the unity evange- stic campaigns, have, each year cen satisfied with results"
 The San Francisco Examiner: Churches ought to be able to derive eneft from advertising in the news apers. just as any business or or aniza ton which depends upon pub C support derives beneit. People go 3 stores to supply their material eeds, and they are drawn to those torres whose advertisements they ave read. People so to churches to upply their spiritual needs, and all f those who are unattached to a articular church are likely to be rawn to that church which advertises omething that they think will fill 1eir spiritual needs
 Washington Star speaks.
 The Evening Star-The Sunday tar, Washington. D, C., managing litor; Tn my opinion church ad- in the daily newspaper has wide circulation and is read by lrge ajority of people interested in hurches. II excites the interest of ,e individual, and it brings to the linister sympathetic audience" The Evening Bulletin, business The fact that Religious dvertising is constantly increasing in