Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-06-11

amazing figures. applying to the
iap'o expansion OF popular and com
eiciai interest In radio telephony.
"ppeSr IN IN" comprehensive survey
"l radlo In it's merchandising and
advertising possibilities. prepared By
Arthur Wiesenbergcr. director or the
bureau OF research and Information
or the National Retail Dry Goods
Association
bfoadcastinE stations Of tho ESQ
meter wave length number now well
over 100, an increase OF more than 30
per cent within less than onr- month
department store broadcasting sta
'"ns OF this class throughout the
United states have Increased loo nor
cent within the onc-r month period
and constitute ~ per cent OF the
'"ta Number. There are listed IN IN.
report 2"2 manufacturers OF radio
apparatus. including ihirty-four
plants producing complete receiving
sets: "ishtY-fvc manufacturers or
accessories and special units for re-
ceiNinG sets tw"nty-thr"e manufac-
thrers OF raw materials and parts
used in construction OF radio anna
ratns. and thiriy-four manufacturers
OF and u batteries and battery re-
charging devices.
The Timrs-Dispntrh Leads pnprr.
vast literature Of radio has been
born. almost overnight, Nine new
magazines devoted to radio are
iis'.d Numbcrless popular monthly
ANA weekly publications.. together
win All trade journals, even remote
~ concerned with tho new Hold OF
industrial and commercial activity
arc deNotinS departments 10 the sub.
1ect. Newspapers in all large cities
and thousands in smaller ccntcrs
feature radio Information for the
general public. In Richmond The
Iimcs- Dispatch maintains not only
department OF radio information
hut has its own broadcas,!ng sta
ton.
The National Retail Dry Goods
Association survey, entitled Radio
Merchandising In pcn,r,tu.p-
stores" covers radios industrial and
commercial development TO date.
inc keynote throughout IL that radio
can be made commercially profitable
only in 80 far as tho merchandising
Of IT is conducted on tn. basis OF con
'iStcni. practical service TO the en-
tire community
90 all merchant tho forcword
points out, radio is essentially a ser
vice business. Radi" equipment *
50 varied IN nature and use. The radio
arr Is sun 50 largely in process OF
development, and the Instruments
REQUIRED arc OF construction and adj
jus W'Hl so NrIlCdlc thal stores
which would successfully deal in
radio goods must be prepared 10 give
real service and to stand behind tn.
merchandise sold. kuowlcdg. Of the
principles Of radio telephony. and a
sales force especially intelligent and
trained. arc indispe
Information for Merchant.
the survey informs the merchant
fully as TO the underlying principles
and supplies the latest data COM
piled with regard to radio in its
national aspects. Tho directory lists
all broadcastinG stations licensed by
tho government to broadcast. on q
$50 meter wave length. Lcws, music,
lectures. market reports and time
signals: and II lists. besides. anna
teur stations broadcastins intermit-
tenty. and occasionally with special
prosSams. OF 200 meters.
These latcs: figures MAKO II evil
dent that radio is not only past the
loo-station mark but :, we'll ad-
vsnced in the second hundred The
ESQ meter stations listed number los.
In the Atlantic Seaboard States
there arc IS stations OF $50 mcter.;
In tho Middle West there arc rs: in
'he Pacific Coast states IS. and In
tho Gulf states. s
OF these Eovernment-licsnsc sta
tons II are maintained by DEPART
mcnt stores. 10 ny newspapers. ana