Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1922-07-13
BUSINESS Good;
STRIKE: CAUSES
NO LETTING Up
Retail Stores Report More
Trade for First Two
Weeks in July Than in
Same Period Last Year.

The first twelve days of July
have shown marked increase in
business over similar period OF
last year in the retail trade Of
Albuquerque, according to leading
merchants of the city. Optimism
prevails throughout the down
town section of the city, and
tradesmen generally express a
hopeful tone regarding sales ac-
tivities.
Not only Is the volume report
ed generally increased over last
year in point of units disposed of,
but the gross receipts are con-
coded larger than. those of 1921.
Collections also are surprisingly
good. ~
The Journal wanted to know
whether the local strike situa-
ton had influenced buying. A re-
porter was sent to make a can
vass. lie found that in general
Albuquerque not only is enjoy
ing business as usual" but that
business unusual is the con-
census of trade.
Some merchants find signif-
icanCe in the situation, and express
the belief that the strikers be-
lieve that the suspension of work
will be of short duration. Others
say that the leisure given the
men affords greater opportunity
to supply their wants. Still others
think that with taxes paid, fam
lilies have disposed of one of the
larger items on their budgets and
are spending with the usual
freedom following the annual
June tax disbursement. A num-
Der interviewed believe that more
liberal sales advertising and price
reductions incident thereto have
been the magnets that have at
tracted a large volume of bust
ness.
July Business Good.
"The first twelve days of July
tory of our store" said D. S.
Rosenwald of Rosenwald Broth
ers, "for any similar period. Even
the peak days of business in the
war period cannot equal these
days. We go after business and
get it. We find that the buying
public is DISCRIMINATE, put that
magic OF attraction in merchan-
dising, price, still keeps it charm"
Business is good with CAPT
tai G." says Nye Martin Of the
E. L. Washburn company. ".We
have no complaint to make at
all. We put on our sales little
earlier than usual and have pro-
fitted literally by doing so. We
keep close watch of the weather
as related to sales, and by adver-
Using seasonable things at this
time when men have plenty of
time to read, we are doing we'll.
We have postponed our vacations
in the store because business is
good. Collections have been sat
isfactory, too. Our trade with
shopmen has been consistent with
other years and our records show
a healthy growth over those of
last year in general"
Seymour Lewinson, one of tho
heads of The Economist, also spoke
of the excellence of trade. Il be-
lieve that people are staying home
to a greater degree. Instead of
taking long vacations away from
the state they are taking Weekend
vacations at our own resorts. This
keeps trade at home. Albuquerque
women are learning not only the
excellence of New Mexico resorts
but of New Mexico values in the
department stores, and the city
benefits by the double discovery.
We have enjoyed most satisfac-
tory two weeks of trade this month
and think they will compare more
than favorably with last year. W.
are buying discriminatory and are
keeping eastern purchases apace
with the week to-week demand. We
find that in this way we can invite
more frequent inspection with con-
sequently greater buying. We ara
conducting our midsummer sale
right now, but still observe the rule
of keeping our stocks fresh
Luxuries In Demand.
Even in the line of luxuries like
jewelry, merchants say that they
have experienced an expanding de-
mand. At Vann's, Mindlin's and
Everett's shops, similar expressions
of buoyancy maintained.
Books for summer reading, sport
clothes, automobile accessories,
theater attractions, dance halls, all
join in the demand and are being
literally patronized.
"rhe entire season." reported
Clifford Hayden of Hayden and
Kelleher, clothing merchants, has
been unusually extraordinary. we
thought on account of the firstA
class June business we enjoyed that
July would show some falling off.
We advertised more literally than
usual beginning the first OF the
month. ad met with such ready
resposne that we have continued
with unceasing increase day by
day.. If it keeps up, it will be
our best summer"
Department heads at the Col
den Rule store and at kistler
49,.