Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1922-06-15

undertak kings, particular In connec-
ton with tho credit end.
In hts discussion Of Building Bust
nesA," Mr.. Smith stressed a. the five
phases most productive Of results,
first, advertising; second, proper buy
ing: third, selling; fourth, Legislation.
and hnally, community work. Bust
ness men arc building" we'll. when
they advertise we'll, he believes. He
cited as the most productive forms
of advertising. IN the order named,
wsspapers. mail, windows. attractive
store appointments and individual
service. In selling, the advertising will
be a big factor, IL it is properly car
ried out. and he also emphasized the
need OF working with shakespeare.
getting their cooperation. and assist
Ing them.
! Service to the community. in it's
various phases, is an unseffish way
of building business also, Mr.. Smith
BY benefiting the communi-
~, the individual indirectly benefits
himself.
Question Box Beneficial.
Perhaps the most beneficial feature
OF the programs is the question box
and round table which Senator
SoAS Va Va VIVA
ducts. Mr.. Peterson is secretary OF
the Minnesota Retail Merchants as
ISOLATION. and brings NO this feature
OF the program a w~ell-fnformed mind,
and broad experience. With Presi-
dent F.. p. Mann as the leading spirit
in the discussions OF the floor, and
members OF, the association partici-
pating IL they wish, the problems con-
fronting the business man, partic-
,,N>.l,, ->.~Aa-H ma n LnVe nm
advantageously.
During the discussions on Wednes-
day. consistent advertising. both
through the press. and by way of the
direct-by-mail route, was advocated,
bargain days, dollar days, commun-
ity sales. etc, were declared to he
beneficial to the dealer and to the
community, and the proposition OF
meeting unfair methods of advertis-
ing and merchandising was discussed.
In recognition OF Flag Day, which
asked the convention delegates to
honor the Stars and Stripes and for
one minute activities ceased, while
those present stood at attention. and
paid silent tribute to the flag. Flags
have been used plentifully about the
convention room, and on one side
wall is hung an immense flag.
Discuss Advertising.
John DeNild in a ~clear-cut talk
advised each merchant to advertise
SO the will get in your
store first" Good advertising copy
is essential, and If the merchant can
not write good copy. n does not
employ some one to do that work, he
should try out some of his employees
on it.
Good, consistent advertising will
be the salvation or the retailers dur
ing the next ten years Of business
Mr.. DeWild said. He urged the ad-
v%ertisers to describe merchandise IN
can easily understand the descrip-
tons. and he also urged that each
advertisement be made representa-
tive of the firm and bear the stamp
of individuality.
Mr.. DeWild "a followed by C.. e.
Lawrence. who said that simple,
straightforward advertisements are
the best and most effective. He
believes that through the direct-by-
mail advertising. where there is a
more personal touch. the greatest
god is accomplished but for general
commercial purposes the newspaper
advertising was advocated. MAX
your advertisements representative of
your personality. and inset into them
something Of the confidence that you
have in our stock and your husf-
ness" Mr.. Lawrence said. Elm other
words. believe what you want your
customers to believe of your goods"
he continued. Persistent and con-
sistent advertising increases sales eff
cheney in a store. both Mr.. Lawrence
n Mr.. DeWild emphasized in their
talks. In conclusion. Mr.. Lawrence
stressed the point that untruthful ad-
vertising does not pay.
Crabbc Speaks.
Sam Crabbe. e-chairman Of the
State Dairy Development association.
spoke on behalf Of the dairy interests
in the state. and was making an ef-
fort, he said. to stimulate interest in
the 1929 National Dairy Show, which
will be held in Minneapolis next Oc-
tober.
Mr.. Crabbe said that at the Ma
tional Dairy Show held last October
in st. Paul. it was said that North
Dakota had one more toward the