The Caldwell tribune. [volume] (Caldwell, Idaho Territory [Idaho]) 1883-1928, 1922-01-27
TRADE At HOME
MOVEMENT HAS
STRONG BACKING
Civic organizations unite
to Foster Loyalty to
Caldwell Business In
stitutions.


they will continue to circulate" is the
appeal which will be pushed by every
Caldwell civic organization as the re-
suit of a we'll attended meeting held
Wednesday evening at the Commercial
club rooms.
Working on the trade at home"
hypothesis, this movement will be for
mally launched Monday evening when
the committees selected Wednesday
hold their first meeting. IT is be-
lieved that Trade at Home league
will be among the committees first
recommendations, the idea being to
impress upon every resident of Cald-
we'll and this trade territory the aco-
nomic wisdom of spending dollars at
home.
The Commercial club, Development
league, Forward club, Business Wom-
ems club and the Kiwanis club were
represented at the Wednesday evening
meeting. The meeting eliminated in
tee representing each of the civic or.
CARNATIONS. w. H. Blunt, presiden
of the Commercial club will act a.
committee chairman while the clul
will also be represented by ]. H
Lowell and Ross Madden R. w
Cakes, Jr., and w. T. Kimbrougl
represent the Development league
Mrs. w. A. Stone, Mrs. George Mer
rift and Mrs. T. D. Farrer were Sc
lected from the Forward club; Mis-
Margaret Knowlton, Mrs. Clev
Groom and DIR. Dora Weymouth rep
resent the Business Women's clu
E while J. c. Westcott, Presley Horn
and DR.. F. M. Cole will act for tn
Kiwanis club.
n When the program was outlined t
Caldwell business and profession;
D men at the Kiwanis club luncheo
: Thursday, c. J. Westcott, chairma
of the committee on business method
a which evolved this program, pointe
out that three things are necessary
make the movement a success. c.
operation is essential to get result
loyalty to the community is also {
vital Importance and then, followin
the working out of these things, e,
tensive advertising plans must be ca
/: ried out. Get the stuff, the loyalt
the cooperation of the community ar
then tell the world Mr.. Westco
told his audience.
On the press and shortly to be reao
for distribution is the first broad sit
in campaign for more and better a
vertising for this community. Carr
ing out the direct by mail advertiser
idea, Caldwell business men are c
operating in the publication of larl
number of l6-page catalogues, Tv
special sale days, Saturday and Mo
day, February and 6. will be fe
tured by local merchants who will {
fer special bargains on those day
This publication called "Hhe Cal
we'll Advertiser" will be publish
monthly.
James Gipson, member of the
wants business methods commit
told in some detail. of the progr;
that has been mapped out for furth
ing the advertising for this city.
said that Caldwell is notorious as
poor advertising town and that, as
result vast volume of business is
ing lost every year which rightfu
belongs to this community and VIII
sould be attracted here. Advertis
with "A message will do the trick
Mr.. Gipson's opinion.
"e Presley Horne and T, A, Walt
" discussed briefly this subject wi
-: Paul Case failed to get a raise WI
%. he asked Caldwell business men at
III luncheon if there was anyone pres
'h who could not match in price, qua
lne and service, merchandise Offered {
'"e where.
1--WE must be worthy the trade
fore we can ask for it, he said.
70 Kiwanis club members took Il
,,.s business men to the luncheon as que
"a. about l25 attending the Thursday
fo.r