The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1922-02-11
BY RADIO PHONE
Henry Ford Announced Trac-
tor Cut by Wireless.
Spoke From Own Office to Deal
ers' Convention.

The announcement of the recent cut
in prices in F'ordson tractors was first
made thru the radio-phone installation
of Henry Ford at Dearborn, Mich
Henry Ford himself speaking to q
group of F'ordson dealers at Cleveland,
O., made the first official announce
ment Of the reduction, by means of the
wireless telephone.
The Cleveland district dealers were
assembled at an industrial show in
that city. A radiO-phone receiver was
installed, and Ford, sitting in his office
at Dearborn. Mich, made the follow
ing address to them:
Address by Radio Phone.
1T is certainly wonderful to sit here
in my office and say a few words of
greeting to you dealers of the Cleve-
land territory. The radio is an out
standing tribute to mans inventive
genius. They say there is nothing new
under the sun, but we are constantly
iuventing new things, every day bring
ing some big improvements over the
previous days methods.
Manufacturing operations have IN
dergone some wonderful revolutionary
changes during the past few years. We
are all familiar with the big improve
ments in transportation methods, but
the oldest industry has been the most
ton of the new and up-to-date meth
DDS of doing things, and that is the
farming industry. Being a farmer, 1
am vitality interested in all farm. i'm
provements, and with this in mind, I
have spent years of time and millions
Fordson tractor. which I really think
is one of the biggest possible helps to
profitable farming
Farmer Faces Big Task.
las a general thing. the farmers
have bettered their financial condition
during the past eighteen months, but
the production costs Of farm products
are still too close to selling prices to
allow fair margins of profit. What
the farmer must do to put his business
on a paying basis is to lower the cost
of planting, cultivaung. and harvesting
of his crops This alone will increase
, his profits. and with this thought in
mind it has been our constant aim TO
lower the price of the Fordson so that
every farmer in the land could afford
to own one. 1t is a pleasure, there
fore, to announce thru you Ford deal
ers that we have today decided that
the tractor price should again be re-
6uced. and in considering a reduction,
naturally my thought has been to
make it possible for the largest num-
Der of farmers to share in the benefits
to be derived thru the use of our trac-
tor. and consequently effective tomor-
row. January -, 1922, the new price
of the Fordson tractor will be sass (.
O. b. Detroit This is a cut of $3.50
off the present price, and while in
making this big reduction we have
taken upon ourselves a gigantic task
in the reduction OF manufacturing
costs. still that task, in my opinion,
is not larger than the farmers prob
lem of today. and I am glad to do my
part in bringing about a period of in
creased prosperity for the farmer
Your part is to carry this message to
the farmer, thereby enabling him to
produce more with less cost and
shorter hours.
IT am glad TO have had this oppor-
tuuity Of talking with you and you
have my best wishes