davidaulloa/AmericanStories huggingface dataset:
The New York herald., 1922-08-03
alkS
on marketing
by Hoyt,s
AUGUST 3rd, 1922
The Business
Mans
Opportunity

The UNITED STATES. with it's
n, ,ooo.oo families or homes.
affords to the business man of
1922 an opportunity the like Of
which is not to be found in any
other part Of the globe.
Uncertainty is behind us. Not
since 1914. when War was de-
clared, has there been a time
when the course was SO certain
and SO surely pointed forward
and upward as now.
Men talk about the oppor-
tunities which they missed and
tell how they could have made
money if They point out
the opportunities which they
might have taken up. but the
majority do not see the oppor-
tunity when it is present.
The latter part of 1922, with
the business road so clearly
marked, Is another distinct pc
Rod of Opportunity. ~t
Within a very short space Of
time. and even since the begin
ming Of the warlike days Of 1914.
businesses have been born. mar
ketwise, which today occupy
dominant positions. The men
who launched these enterprises
did not.have as favorable a situa-
ton as exists today.
The New York herald., 1922-08-03
through the wooder roof OF the dock
fortunately not hitting any one.
Wreckage Flies High.

fortunately not hitting any one.
Wreckage Flies High.
A big mass of wreckage flew high and
landed on the roof OF the Brooklyn
Edison Company power plant that runs
along Gold street TO the waterfront
Seventy-five laborers working six
stories above ground became panic
stricken. Some wanted TO jump.
Another heavy piece smashed through
large window on tie side of the Edison
Plant and fell among workman inside
They thought nj first chat an airplane
I'D dropped.
In few hours all that was left OF the
Edward were few pieces of piping or
the dock and few sticks of jrjftwood.
The tug was owned by the East River
Towing Company. II Battery place.
Assistant District Attorney Wilson said
he felt the matter came under the juris-
diction OF the Department OF Hulls and
Boats. Federal body. with headquarters
at the Custom House. Mr.. Wilson added.
however. that he would continue his in
vestigation. Fire Marshal t. B. Brophy
also has begun an Inquiry. While It is
considered that the explosion was caused
by the boiler. no one as yet knows just
what brought the explosion about.
Tug Was 81 Years Old.
The Edward has sailed the waters of
New York city for thirty-two years. and
has been the property Of the East River
Towing Company since 1912.
Capt. McCaffreys body was taken
from Kings County TO his late home. 81
India street. Brooklyn, last night by his
son. Joseph McCaffrey. who gave an ac-
HI foth 20 ortio
Capt. McCaffrey left his home feeling
unusually we'll. he said. after playing
with n son and daughter who are in
school. He went to the foot of Noble
street where he boarded the tug. The
son said that his father was rigorous in
his adherence TO Governmental regula-
tions in commanding his craft and he
thought the accident was due to negli-
gence. Government inspectors examined
the boiler only a month ago. he said
and found it In good condition. II
water in the boiler was allowed to run
low and then replenished quickly at the
same time that steam pressure was
changed from low to high a gas would
accumulate which would cause an ex-
plosion. Joseph McCaffrey said.
According to Marshal Brophy there
are several theories to account for the
explosion" but he said last night that
he didn't care to discuss them until the
investigation Is completed.
Mrs James Brogan. daughter Of Capt.
McCaffrey. whose husband is employed
by the National Lead Company at the
foot of Hudson avenue. where the body
was found. helped in the identification.
Capt. McCaffrey had lived in the
Greenpoint section OF Brooklyn all his
life. He leaves his widow. Elizabeth
McCaffrey. four sons and three daugh-
ters. His son Joseph Is the eldest.
James and Thomas McCaffrey are en-
ployed by the American Chicle Com
pany, while Francis is still In school
Two Of the daughters are married and
the third Is in school.
Funeral services will be held on sat
urday morning.
The New York herald., 1922-08-03
2. "Wdshes" Away

Gritty. soapless pastes may show quick results"
If you secured away your skin nature could
replace that Silverwarc secured with grir or
harsh chemicals can also be restored if dam.
aged. But even nature will not replace tooth
enamel if once IL is worn away. Decide on the
safe and sane method of cleansing teeth. Better
it is TO use a safe dental cream now than suffer
years of regret later on
The New York herald., 1922-08-03
BARGE CAPTAINS WIFE
BROWNS OFF HIS BOAT
Bodies of Man and Boy Are
Recovered.

Losing her balance as she was board
ing the stone barge Lucky Strike. tied
UP in Westchester Creek off Story ave-
nue.. The Bronx. Mrs. Stella Scullhorp,
3S, wife Of the captain OF the barge, fell
overheard yesterday morning and was
drowned. Her body was recovered.
The body of Jacob Schubert, 16. of
Clinton street, who mas been missing
from home since Sunday. was found In
the East River off Seventeenth street
by the police OF the marine division.
The body was identified by the boys
father, Isaac Schubert.
The body of Jack S!egel. II, rhotog-
rapher, of 12S East Second street was
found off West Twenty-third street.
Coney Island, by Patrolman Heuttle OF
the Coney Island precinct. Siegei was
drowned last Sunday. Identification
was made In Kings County Morgue by
Siegers brother, Abraham
The New York herald., 1922-08-03
Listening to The Out
sider," the Greatest
Success, Opportunity
and More M o n e y
Booklet Published in
Recent Years.

This booklet direct and the 1t worth
should be worth hat easily brings you opportunity and selves your business
practice he writer digs the vital Of your lie He doe
yourself will show you M capacity and how 70 increase quickly
the ambitious man woman for whom this advertisement IS being written
earning power personal development and rapid unusual business
business
methods
oppo
quickly immediate moneymdg and
service the publishers But the booklet will benefit them TO permit
sending all
cents being asked This booklet be almost priceless for matte
help you to more po" opportunity c9ntenent and And those
Don't delay The booklet well worth the fg ncq1vennee putting
forget about it. Address today G. Craig Suite 100 WurHzer Building
The New York herald., 1922-08-03
JUMPS IN PATH OF TRAIN
AT 96TH AND BROADWAY
Mans Life SaUed With Police
mans Tourniquet.

James Levins. SIS. of 81 Vanderbilt
avenue. New Dorp. S. l.. laborer in the
Bureau of Highways, was severely in
jured last night when he jumped in the
Ninety-sixth street and Broadway. He
was taken to Knckerbocker Hospital
and his left leg was amputated.
The mans life probably was saved
by Patrolman Walter j. Harrington of
the West Tooth street station, who
bound his leg with tourniquets.
The New York herald., 1922-08-03
Do You Believe
This Is Possible
for You?

If that is your case. if you are a man
OF vigorous ambition, not just a con
tented plodder-if you are the type
Of man or woman in whom one OF
Americas most successful corpora
tions may safely invest time. training
and money for your development
as a propsrous business unfit you
are looking for wider opportunity and
mere money now. then secure and read,
carefully, a copy OF
The New York herald., 1922-08-03
The team, not
the star

WITHIN the organization
known as Eloyt's Service, Inc,
are at least twenty-five business
executives with varied market
ing experience. Included within
this group are several sales man.
ayers, who have handled the
selling for some of the best
known firms in America. Asso-
ciated with them are men who
know copy. art and media. 1t
is not the output of any one of
these men which counts for the
successes we have had, but
rather the sum of their individ-
ual experiences combined with
the fifteen years Of experience
which Hoyt's Service has had
as an organization.
We have a booklet which tells
the conception of the head Of
this firm as to how a marketing
plan should be prepared. The
material in it was originally used
BY him inan address delivered in
a Course Of Business at one of
the large universities. We
should be glad to send it to any
business executive who asks for
The Preparation Of Market
ing Plan. :
The New York herald., 1922-08-03
THERE IS A BETTER POSITION
and GREATER OPPORTUNITY
FOR YOU TODAY

DO you believe that you have integrity.
ability, capacity. ambition--that you could
make good in a big way-grow TO make
more money and fill a more responsible
postion-if you had the opportunity and
assistance? DO you believe in YOURSELF Ar,
you looking fer something better?
The New York herald., 1922-08-03
There Is an Oppor-
tunity, a Better Posi-
ton and Greater Earn
ing Power Waiting for
You Now.

This IS no ordinary success book. and
this is not a scheme to sell books.
Listening to The Outsider is unique
something absolutely new-fresh
from the press-absolutely different
from anything you have ever read
written by one of Americas keenest
business men-for men and women
who believe in thenselves-Who want
TO know more about business success
and how to attain it-Wrtten for men
and women who want 10 spread out
and do things worth while.
The New York herald., 1922-08-03
II. Loosens Clinging Particles

4. L0osens Clinging PdTficles
The most effective and trustworthy tooth cleans
CT for, habitual use Is one that offers the COM
bined action offne, non-gritty precipitated chalk
and pure soap. Thus, in Colgate's you get what
modern science finds best.
Moredentists prescribe Colsate's than anyother
dentifice. They rely solely on the merit of that
article guaranteed by reputation of lis years for
%TruthinAdvertsing- Honestyin Manufacture"
The commonwealth. (Scotland Neck, N.C.) 1896-1929, 1922-02-14
And Will Paw
$4,000 IN EVENT OF DEATH
$4,000 IF DEATH RESULTS
FROM ACCIDENT

IF YOU LIVE,
this policy protects your old age.
The Company will, if you so de-
sire, accumulate your dividends
at compound interest in a fund
which 20 ucan dra won't, togeth-
er with your cash value at the
time Of greatest need.
The commonwealth. (Scotland Neck, N.C.) 1896-1929, 1922-02-14
WITH NO OTHER.
PREMIUMS TO BE PAID

such disability continues FOR THREE
MONTHS it will. be presumed to b.
permanent disability and beginnn.,
on first day of month after receipt
Of proof, the income will be paid =
YOU during such. disability. :.
The commonwealth. (Scotland Neck, N.C.) 1896-1929, 1922-02-14

IF YOU NEED MONEY,
the Company will make you
loan against your policy CATER
three years.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-11-26

New York citrus fruit section exchange.
S4.0S per strap-.19c per strap more than
any other car OF satsumas sold on the ex-
change that day; and that the gross
returns realized from the grove was
more than $4,000.
In addition to this IS acre grove, 40
acres more of one and two year old trees
are growing in the same field, and I
saw the farm superintendent, under Mr..
Canfield's direction, pulling and burning
60 acres of six and seven year old peach
trees also in the same field, to be re-
placed in February by satsumas.
The peach and strawberry kings Of the
Atmore section are J. r. II. Helton, who
came to AtmOre from Knoxville, Tenn. Il
dozen years ago for the avowed purpose
Of developing the peach growing industry
there, and J. D. Curtis, a prosperous
farmer merchant banker, who Is native
Alabamaian. Their holdings cultivated
20 these fruits aggregate several hundred
acres. Mr.. Curtis however, has not
gone in for satsumas as yet, but Mr..
Helton already has 40 acres of the fruit
and as fast as he can secure nursery
stock for setting, will extend his acreage
to several hundred acres.
The most encouraging and engaging
feature of the horticultural and berry
situation in the neighborhood of Atmore,
is that not only are the big ones" going
in for fruits and berries, but every hill
side in the country is dotted with sat
sumas, peaches and strawberries and
every farmer, If only in his dooryard and
vegetable garden, is growing some Of
each.
So why shouldn't Atmore be prosper
Gus?
Crops all the Year
The fact of the matter is that during
every season of the year. there are crops
being harvested and sold which are pro-
duced in the immediate vicinity OF At
wberries in early spring;
irish potatoes. which are also produced
there in large commercial quantities, and
other truck products, Immediately fol-
lowing berries; peaches following pota-
toes; then cotton and after cotton. sat
sumas. And then plus these activities
with the year-around operation of three
of 900 to $4,000 feet daily
capacity each, which will all be running
full blast within the coming three weeks,
and try to conjure up in your mind some
valid reason why Atmore shouldn't be
And of course there's no other reason
for these splendidly healthful conditions
than the progressive spirit of the citi-
zenship of Atmore.
Nor can 1 conclude this without saying
that II were asked to register guess
az to Atmores population when the next
federal census Is taken, I couldn't resist
SAYING, not less than $4,000.
And its population now is only about
!, 900.
But Atmore's growing by leaps and
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-11-26
Vest Florida is Home of
Worlds Sweetest Business

In consistency and appearance it re-
sembles castor oil, being of very light
amber hue.
The tupelo honey industry is remark
able for the brevity Of the season CT
production. For only about two weeks
in April and May does the FLUID fioW
from the flowers of the tupelo tree Ap-
parentIy realizing their handicap, the
bees ignore other varieties Of blooms ana
blossoms while they concentrate their
energies on the tupelo blossoms. Their
work is facilitated as much as possible
by the apiary operators, who place the
colonies on the verge CT the tupelo for
ests. Artificial combs also are used in
the hives, as the bees do not have an
opportunity to gather comb during the
flow period The bees work with great
rapidly, one colony having been known
to store as high as "a pounds a day.
Dragon Fly is Enemy.
But the tupelo honey industry is not
without its handicaps. Victims OF their
natural enemies, the giant dragon flies
which infest the tupelo belt, the bees
are closely guarded by their owners.
These dragon flies are harmless tc hu-
man beings, but wreak havoc on the
apiaries. AS a means OF escaping the
dragon flies, the bees are closed in their
hives at the conclusion of each season,
loaded on barges or steamboats, ana
taken beyond the reach of the fatal
dragon fly. The Apalachiccia, Chipola,
and Flint Rivers are filled each year
with bee laden barges bound for the
open lands of Southern Georgia and Ala
bama.
Many methods have been restorted to to
combat the dragon fly. but so far with
out success. These flies swoop down
upon the apiaries in droyes of thousands
during June and July. Close observation
has shown that their method of opera
ton is to await the return of the bee
laden with honey to the hive. Pouncing
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-11-26

+ BOSTON. Nov. 25.-Is 22-year-old
Dorothy Gordon sane or insane? AL,
Massachusetts is waiting for the verdict
of the court which is to resume consid-
Grafton CT the question Nov. "a.
A perplexing barrage of charges, de-
malls and counter charges has focused
all eyes on the girl prisoner in the Nc
Lean Insane Asylum in Waveriey.
AS a sequel, the Rev. Roland DI Saw
yer, only clergyman in the Massachusetts
legislature and member Of the house
committee on public institutions, de-
manded a state investigation OF the Nc
Lean Asylum and the conditions sur
rounding the imprisonment of Miss Cor
don.
Two men are fighting for custody of
the beautiful young heiress-her guard
ian, William Jardine, and her uncle.
John Gardiner, OF Baldwin, L. I. The
latter. brother Of Dorothys mother,
charges Jardne is unfit to handle her
$400, 900 fortune and to conduct the Ger
don Supply Company, the business
founded by her father.
The guardians fitness is the only
question the court is asked to decide,
question of sanity.
Sensations Aired.
Sensational charges were aired at the
first court hearing-that Jardine did net
believe Dorothy insane when she was
first taken to the asylum; that she was
placed there to prevent her marriage;
that she was detained against her will.
So bitter did the fight become that
Lieutenant Governor Avian 7. Fuller,
acting governor in the absence Of Gov
ernor Cox, personally visited the asylum
and talked with Dorothy. He says she
told him she went to the asylum yolun-
tarily.
Next came allegations that Dorothy
had made an affidavit some time ago
saying she voluntarily chose Jardine,
rather than her uncle, as guardian.
Gardiner, the uncle, succeeded In gain
ing court permission for himself and his
attorney to visit the girl. Efforts CT
others to gee her have been futile.
Physicians Statement.
Dr. Frederick H Packard, head Of
Mclean Asylum, denies Dorothy has
been ill-treated there or that she ever
expressed a desire to leave. She has
been there IS months and previously
was there for a similar period. having
once been discharged as cured, according
to Packard.
Jardine has been the girls guardian
since her mother died in an automobile
accident some years ago, her father hav
ing died previously.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-11-26

PORT ST. JOE. Nov. 2'.-In the fer
tile territory of West Florida bordering
the southern extremities of the famous
Chattahoochee River system is the home
of the tupelo honey industry, the sweet
est business in the world.
Embracing portions of three counties
of West Florida, and covering scarcely
this region produces practically the en-
tire worlds supply of tupelo honey,
which for many years has been used
solely in the preparation of medicines
requiring a honey base.
Unique methods of bee culture are en-
ployed by the apiary operators of the
tupelo belt, the colonies of bees which
gather honey from the flower of the
tupelo tree being removed at the con-
clusion of each season several hundred
miles northward to the cultivated areas
of Alabama and Georgia. This Is done
both as a means of permitting the bees
to gather their winters supply Of honey,
and to protect them from their natural
enemies, the giant dragon fly that in
tests the tupelo belt.
1000 Barrels Annually.
The annual production of tupelo honey
will reach 1900 barrels under normal
conditions, or approximately $4,000 gal
Ions. For so years the tupelo honey
producers of Calhoun, Liberty and Frank
lin counties have worked their apiaries,
until a honeyed aristocracy has been
built up. The apiaries are cherished by
families much as heirlooms, while sery-
ing as a means of livelihood to the owner.
TupeIo honey is valuable principally
because of it's rare quality of Monogram
ulation. Stored properly, it has been
known to remain in it's original form for
many years. Though the outside world
may know it only as one of the means
by which medicines are made palatable
in the region in which 1T is produced it Is
considerable Of a table deiicacy.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-11-26

upon them, the burden of
seized, and the death bio.
defenseless bee. In their ey.
apiary operators have resor -,
plans to exterminate the pes
out success. Taking advaD
propensity Of the dragon
upon sharp objects, some apia
conceived the idea of electr
protruding from the earth,
suits of this did not justify
Second Honey crcn.
The transportation OF f..
ether territory has another oaiac,
the conclusion of the tupe.o fla,
son there is scant opportunity f7r
to gather a sufficient supply -,
to tide them over the wjnfar
The scarcity of cultivated area
tupelo belt has resulted In Z So
blossoming flowers. Hence the
taken to the cultivated areas -,
gia and Alabama, where they C.,
second supply from the natlya
This being completed, they p.
turned to the tupelo belt In ~
They exist in a semi dorma7. ses.
early spring.
In the years prior to -.a -
greater part CT the tupeI5 s,-o
purchased by laboratories f. ~.
but since the war New York b, :.
the distributing point. An line.
the value of the honey is cI-'
controversy which has ar3sa1 w. w.
the honey producers and the 1r.%
Barrels absorb from two to h.
Of honey DUNG the period ~ -
The purchasers have objected =,
for this, which they do not p. ..
producers have objected 10 da1T.,.
price of II, because they Dr. 49,.
The producers say they w.a-S s.
ing to deduct the price if the L.--.
returned, but so far li.ta -.
ward a settlement has been -.
honey reaches the outside wor,5 +,
goes shipped up or down the ~,
railroad centers, carg9es rsra-gr.,
gregating several hundred fars,s
apiary of ordinary proportions r,..r
duce 200 barrels season. .ha
consisting of from 100 n 10 ror,r
bees. The income Of an ap.ary NJ
under present day conditions win
from $4,000 to $4,000 a year
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-11-26
Order Your Christmas Studebaker Now!

In order to have Studebaker Light-Six
Sedan at the door when the family comes
downstairs Christmas morning, you should
place your order now.
The Sedan is the ideal gift because it
will provide happiness for all the family
all the year-and the years to come.
The sturdybody of the Light-Six Sedan,
like the chassis, is built in Studebaker
plants. It is constructed to give long, sat
isfactory service. Only the finest materials
are used. Craftsmanship is unexcelled.
tits Graded on long, strong, semi-elliptic
springs. The nine-inch seat cushions, up
hoistered in nohair velvet plush, are rest
full. The heater, cowl ventilator and the
wide windows, among yotherfeatures,
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-11-26

bounds and in every section of the town
new homes are being built; and all of
them are Of a character denoting the
prosperity of the men who are building
them.
Again want to remark that Atmore
is a crak-a-jack of a town, and while
it's men folk are all busy as bees in
tar bucket, they take time from their
activities to be courteous to strangers.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-11-26

add to its year-r0und comfort and utility.
The reliability of the Studebaker Light
Six Sedan has been proved in the hands Of
thousands of enthusiastic owners.
tits strictly quality car. It's low price of
$3.50 Is possible only because of complete
manufacture in one of the most modem
and complete automobile plants in the
world. This means the elimination OF
niddlemen's profits, and the savings are
passed on to you.
And back of the beauty and dependa-
blityof the Light-Six andits completeness,
its advanced design and precise workman
ship, is the Studebaker name, which after
70 years enjoys public confidence and
respect more than ever.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1922-11-26


SILK e
The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1922-10-11
SUNDERLAND

Mrs. NJ. S. Pike was a recent guest
OF Miss Bessie Fennell.
Miss Hazel Goyette was a recent
guest of Mrs. Jerome Vault.
Hiram Haze;ton of Rupert called
on relatives in town Sunday.
Miss ~ U. Houghton is the guest
OF her sister. Mrs. L. G. Bacon.
Il. W. Parker spent Sunday at the
home OF his brother, b. a. Parker.
Mr.. Brown of Barre is visiting at
the home OF Mr.. and Mrs. Alvin Gil
ba.
Mr.. and Mrs. Arthur Baker were
guests of Mr.. and Mrs. b. A. Parker
Sunday.
Henry Nelson Brattleboro. Is visit.
ing at the home Of Mr.. and Mrs. Fred
Mattison.
Harold Griffin spent the week end
at the home OF Mr.. and Mrs. Frank
Twitchell
Mr.. and Mrs. Thomas Madison we're
in town calling on friends Wednesday
afternoon.
Mr.. and Mrs. c. ID. Andrews motor
ed from Rutland and called on friends
in town Sunday.
Miss fIilda Kemptoff ana Miss
Martha Siegman were guests of Mrs.
W. h. Bacon Wednesday afternoon.
Giles Bacon was in Bennington Sat
urday to see Mrs. Bacon who Is at
the Putnam Memorial hospital for
treatment.
| Mrs. Martin 0bergefell returned to
New York Monday after spending
several weeks at the home OF her par
cts. Mr., and Mrs. +. A. Cook.
Mrs. w. S. Holt, Mrs. Il. G. Bacon
Miss n. U. Houghton and Mrs. w r.
Bacon attended services at Ollvet
church in East Arlington Sunday.
Mr.. and Mrs, Charles Wilder and
son, G'endon have returned after
spending the summer in Rutland
where MIR. Wilder has had employ
ment.