The Bemidji daily pioneer., 1922-12-28

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= - - 49, WILDCAT ADVERTISING ->lsat's.
'~ trhe ASSOCIATED Advertising CLUBS OF the Worlo
through it's vigilance committee is making every e1ior1
- create maximum public confidence in advertlse-
ing by endeavoring to make all advertising 'iuS'
worthy. II 1r:. ou.n,;++oo ex.
noses one Abner Davis, who has promoted II on pro
iects during the past seven years not one OF winch IS
said to have made profit tor the scocknoloels n,.
endaavors to weaken public confidence in them. ne an
ticpates questions apt arise in prospects mind and
endeavors to answer them beforehand 70 remove any
The California merger advertising quoted below it,
%4 lustrates this point: re .
the good fcats-about the property, the OIL, ana
the men which go to make up this organization,
you would say: Why don't you Just go ,sgt9n aoWn 20
ANSWER-And this is exactly where come IN
to keep these men from gong t9 tne oank & anu
- "H these gentlemen had gone to the bank for
the money they would, Of course, have to pay 1t
back in a short time, say sixty or ninety days
s4 seTo nav back such large at one time or In
such a short time would take the ready money out
@ of the oil companys hands and out of the business
prevent expansion and prevent making more
money out of the profits earned. q ..z~:y>s f. :.
IF the public furnishes the money, it is on an in
vestment basis, not a loan. The company can pay "
you back on nsta1lment the oil comes IN and u.s.
sod and the cmopany can use the surplus to BRING
in other wells to earn more money with Whclh to
%s:> continue to pay you more and larger dividends
AS an example of the art Of attempting to explain
the unexpQanabe, the foregoing quotation cannot be
surpassed. a bank will loan money only on tangible
assets and collateral of value, provided the manage
of the enterprise is in responsible hands great
portion Of the legitimate buness of the country is
Ofo1 1on1I IN rnOn hOr
The fisy excuses made by Davis do not stand ANALYSIS
banks also brought into the focus of his
attack established financial institutions.
~~ %<r.: s";g - How Fortunes Are Made
=s4~~ The time to make money is when you can get
in at the start of sound proposition where your
x,, smoney is safe where it is invested and made to
= Il noticed sign in the window, Of one of the :
3. largest banks in Los Angeles the other day which
,y% read No man ever got rich buying wildcat
-" stocks -. '-.,' = " ~'' -:
II say to you no man ever got rich drawing per
cent on savings deposit -,
Il say to you, many fortunes have been made by
: drilling wildcat oil wells THERE IS DIFFER
- ENCE AND FURTHERMORE, SAY TO YOU
- THE DOOR OF OPPORTUNITY, OPEN SO WIDE
AS HAVE DONE IN THIS PRE- MERGER OF T
FERING. And say to youFthat believe with all
my heart that am offering you the greatest op-
portunity for laying the foundation for fortune
with small investment that was ever offered BY.
final sulr is cast at banks he declares that his
enterprise will be free from the worry of debt
because he will not borrow money from a bank
This is FINANCING. This is CO-OPERA-
TION. This is BUSINESS BUILDING. This is
PERMANENCY and SUCCESS This is the
MODERN METHOD OF ORGANIZING for BIG
=, BUSINESS against the doubtful policy of bor-
- rowing at the bank" ''''., ,,.s.
Results so far produced by Abner Davis in his many
promotions should be convincing to newspapers and
the public that such made in
his advertising not entitled confidence sor
consideration - ..skF
T. :. z r. - - - IS
= WET OR DRY? ) ~. -. s., =, mn - - ...
4: Harold Knutson popular congressman, is break
ing into print on the wet and drysissue. He
world to know he is dry but dislkes the idea of The chill
dren OF his home town. St. Cloud going toperidton Hell
or cut in the appropriation prohibition enforcement
Harold, we're afraid YOU talked too much Retter