Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1922-08-09

awake 81. Louis
- Sometime ago someone asked
4 Why is II. Louis getting con
,tauily increasing number OF CON
ycntions, q greater transient pop
ulation in general, more factories
and a rapidly expanding CONNER
i cial influence Prominent ST
+. Louis business men answered
with one word--'Convcniions.
1T IS a fact. conventions are
responsible Tor the new spirit Of
. ~ Louis and the national pub
hrtN advertising % b, getting.
F.. The credit goes to Charlie . HAT.
field and ms bureau
III IS Interesting to note the
manner in which Hatfield goc,
after a convention and incident.
ally procurts the right kind of
national publicity for ST Louis.
let rs see low he does a.
you enter the office, OF the
bureau believing that YOU have
done all that was necessary, and
that Hatfield cannot DO much 90
help YOU that your j, 4 conycn
ton that has spccla! requirement..
but YOU decide. out O.. earnestly. o.
give the bureau a tila! Uasmuch
as Hatfield has been urging YOU
To take some action Hatfield
grccts YOU. aud cali for the bu-
rcau's records on your organiza-
ton. and gives You a surprise as
his conversation reveals 90, YOU
that he IS acquainted with Your
officers. knows the politics OF the
organization, II there are any, and
informs YOU that his friends, John
smith m New York aud Juuc, IN
Chicago promised to vote Tor ST.
Louis II an invitation was extend
ed. information that II convincing
20 YOU when you know that said
Smith and Zones can do the job.
Hatfield informs YOU that he
has seen the governor at the
state, the mayor Of the city, the
presidents 81 the chamber al
commerce. merchants, exchange
associated retailers, advertising
club. optimi,t club. rotary club
and other civic and commercial
organizations and that they viii
give YOU written invitations 10
take To the convention. and that
same viii bee followed hy tcle-
grams To be delivered az the
psychological moment after YOU
have read the invitation, before
/ the convention, in addition To the
invitations extended by ms bu-
rrau and many oi it, member,
who are particularly Interested IN
/ your organization. Nttcr con
sultng an appointment book hc
informs YOU that he Will accom-
,pany the local delegate, and per
sunally assist iu landing the con
vcntion for II. Louis.
"By til, time YOU are sitting
up and taking notice. and think
ing that he has stated about all
that h. could do, but be- cpnlln-
ucS again and suggest thai, au
embossed invitation anil llcra-
turc ON -. Louis be- mailed hy the
bureau ID each member ul your
organization. He calls the office
boy and show, YOU sample, OF lit
cratufc and button, ON 81 Lou,
that will e. with YOU He an
nounccs tina, he will have large
IiSigns and banner, made for the
hcadquartcr- hotel and the inter
Tor OF the convention hall
Gle concludes b, informing
you that hi, publicity department
/ works IN close cooperation with
| the local press, the Associated
Press. the | uiicd Press and the
International News Service, and
that as hs bureau !, the only bu-
rclu m the United State, with a
publicity department. under the
direction OF 1u experienced pub
h,iN dircct.r he will guarantee
o. give yurr convention maxi
mum publrr, II YOU have new,
. oi value. lic win tell YOU that
% Your secretary wIll furnish him
with q history etc. oi the organ
. ilatiou with information 0n the
subjects o. De discussed 40 the
. convention. hn viii lave hi, pub
. hcity director prepare special arti-
ClcS for the pres, and trade or
house organization, llc viii adj
wise Won thH' II lm furnish HIM
beforehand with coplr- OF 'hc AL
dreSses 90 Dee made 90 tlc Deuycn-
ton. he viii have saline duplicated
and distributed Co the pres, Tor
use ON the dar 0u which made
"llc VIII tell YOU that ST.
I LouiSans realize that by procur
ing publicity ior your convention
they are procuring publicity Tor
-. Louis. tic viii state that each
time the out-oi-t1wn paper, print