The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1922-05-08
AS Others See 1t
ADVERTISING YOUR TOWN

(Florida Post)
The town that prosperg these days is the town
that maintains live chamber Of commerce and
also live secretary. These towns through their
organization and secretary advertise to the world
that their town is community worth investigat-
ing and the result is there many conversions
to the faith that that particular town is really
worth living in
Again, the towns that are now in the lead are
the very ones that spent money judicously for
printers ink For instance, how about Miami,
st. Petersburg, Daytona, Orlando, Tampa and the
Palm Beaches Each of these towns have spent
thousands OF dollars in advertising their resources
and advantages. They have told the world through
the medium Of printers ink that their respective
places are a wonder delight in which to reside.
We hear great many remarks about Cali
fornia, OF what she has and what she gets in the
way of tourists and permanent settlers.
What did it?
Was it natural advantages that advertised them
selves and needed pushing?
Hardly!
The state of California has spent over mil
lion dollars year advertising what fine state
it is in which to reside. OF the climate, OF the
fruits and of the vegetables to be had there.
friend of this paper in writing from San
Diego says of the publicity work, as follows
For the past two years the business men OF
San Diego have raised fund Of 100000 annual
ly to be used in advertising the city and its adj
vantages and you have, no doubt, seen some Of
the copy in the Literary Digest and other leading
magazines. This advertising has proven very
effective and have been working on one OF the
committee; soliciting funds to carry the cam
paign for this year
THE city raised 100000 last month by Sub
scription for the restoration of the beautiful
position buildings in the center of Balboa Park
and the month before that S1SO,OOO for the 1922
community chest"
San Diego is today city of $4,000 people and
was made 50 by the liberal and iudcious of
printers ink The city Of Miami Fla. is doing
likewise and within few years will be another
San Diego. The city that is talked about is the
city that everybody wants to see Possibly 80 to
70 per cent of the visitors that 10 Florida
during the past winter visited Miami They had
read of it in newspapers, in magazine and by
word OF mouth and OF course they had burning
curiosity to see the town that everybody talk
ing about.
The city that does things.
The city OF St Petersburg is spending many
thousands yearly and is getting result. The
citizens of Barlow have allowed their Board OF
Trade to die natural death. and the town viii
suffer thereby
Lakeland is forging ahead and every Industry
CT trade anything in the mercantile line that
shows an increase that OF a year ago the
citizens let the world know Of it,
Orlando advertises itself not only as Il City
Beautiful but the best inland city in Florida
and no other city or town has ever disputed that
fact.
Let Us have concentration and let the world
know our fruits and vegetables are superior to
those Of California We must educate the mil
lions in the North of fine products, and of our
incompatible climate and the chance to live on
Of doors much, and the result will be ten fold
Advertising OF the right kind always pays and
now is Florida's opportunity.