The Cordova daily times., 1922-12-27
RO1HERMERE IS NEWS MACNATE
 OF BRITAIN

.i papers he controls now amount tt 300O0,000.
 , Before his brothers death Lord Rothermere owned the Daily Mirror a picture newspaper, with daily cir culation of nearly million and a half; the Sunday Pictorial, which does two millions weekly; the Glasgow Daily Record, most widely circulated newspaper in Scotland; the Leeds Mer curry, the second largest seller outside London, and about twenty other coun- try newspapers.
 Now he has acquired the Daily Mail, with daily sale of 1,800,OOO; the Weekly Dispatch-the Sunday edition of the Mail-which does SO0,- 900; the Weekly Record, which sells half million, and in all probability he will succeed in acquiring his broth. CTS interest in the London Times. Publishes Magazines
 Apart from these newspaper enter prises, Lord Rothermere holds the majority stock-holding in the Anal gamated Press, which turns out more than hundred periodicals every week and earned for Northcliffe his fortune of eIeve nmillion pounds; he is the chief shareholder in the Anglow-New- fountlland Development Company and the Imperial Paper Mills and thus controls the worlds greatest paper making business.
 Rothermere is almost unknown to the British public. He always pre- ferred to remain in the background, while his brother shone in the lime light. But he in the background made the solid fortunes of the family, while newspaper flair to the utmost
 Northcliffe was the great dynamic personality who saw visions; but Roth ermere, behind the scenes, was the deep, calculating genius who tested out every scheme on its merits and ruthlessly out-threw those in which he saw no profit Every idea of North cliffe was subjected to the examina- tion of the shrew acumen and finan- cial genius of Rothermere.
 In appearance - only - the two brothers were singularly alike. Both were powerfully built, but Rother- mere was by far the more powerful physically. And then Northcliffe's g face-until just before the end-would wreathe with smiles and gleam With good humor. But his brother, with his bull neck, iron jaw and unsympathet- ic expression, never relaxes for an in- stant, except in the very midst of his family. Northcliffe had something of the boy in him to the end, but Roth ermere never knew. .boyhood. Just to those about him, but absolutely devoid of sentiment and completely ruthless in his methods Rothermere has only one test for everything that he puts his hand to-and that is, Does it pay?" If not, "good night" to the man in charge!
 Plans Expansion
 Not newspaperman like his broth- CT, yet he plans still further invasions in the newspaper field, because he has strong views and means to have them instilled in the people. He plans another evening paper in London and a picture paper in Glasgow. When he decides the time has come for their appearance he will throw all his wealth and energy into their produc- tion.
 His one great creed in life is peace and national economy. When Britain recently was on the verge of war with Turkey every one of his news papers came out simultaneously with the same contents bill and the same flaming headline-"Stop This New War!" And every day, in every one of his newspapers, the most drastic economy in public expenditure is ad- vocated and Rothermere will never relax his efforts until the British bud get Is cut down by at least one-half.
 swiftness, concentration and ruth lessness are his watchwords. Several years ago the great publishing firm of Hutton planned Sunday pictorial newspaper. The same idea had been simmering in Rothermere's mind for some time. Hultons spent hundreds Of thousands in advertising the new pro duction. But Rothermere got out his Sunday picture newspaper one week ahead of Hulton's and gained the ad- vantage of all their advertising.