Imperial Valley press., 1922-07-27

Whatever it that Emerson wrote about better
traps maker whereof established himself in the
midst Of the forest and waited while eager trap
purchasers beat down path to bis door is we'll illus
trated in the experience of the Broadway Chop House.
One would say that to be established a block and
half off beaten path of traffic is not the ideal oca
ton for eating house when there competing eat
ing houses right the main business thoroughfare But
the better trap principle brings business to the door
of the Broadway Chop House and might do it To-
Gated still another block further away for Service is
odestone which all obstacles and radiates its
attracting power regardless.
The Broadway Chop House has been in its present
location for years. It has changed hands time two.
always the ideals of service have been maintain
and always the Broadway Chop House has done the
business.
There are just few factors which determine the
of eating place Essentially they are that there
should be something to that it should be cooked as
tickle the palate and that the surroundings should be
neat and clean Aso that the price should be right for
the quality of service All of these things traditions in
the experience of the Broadway Chop House.
The hungry wayfarer in a workaday country like
this is over particular about details There
mahogany fixtures fine china sterling table service and
fancy linen at the Broadway Chop House. There is
thing ea cooked with kick is clean and the price
is right. This not occasionally but ALL THE TIME
The people have learned this fact and follows that
during meal hours the Broadway Chop House plays to
"S. r. o."
The Broadway Chop House used to be by "Joe'
and it is conducted in the acceptable style by
"Jack" Probably not in fifty of the patrons of the
place ever knew what "Joes' last name whether
he had any, and the public has adopted Jack in the
familiar way and upon the same intimate terms.
Joe made good and Jack is making good and the
hungry paronizng Jack they paronized Joe
in bygone day.
When Joe was the boss, Jack did the cooking and
probably that has something to do with the whole heart
ed manner in which the public has taken Jack to its
heart The eats taste the whoever pays the rent
and banks the profits.
We cosmopolitan people and certainly re-
specters of persons. That to say not in theory
but govern the whims of his stomach
than hecan control those of his wife. On the quiet way
down low between you and me- all incline to good old
American cooking From time to time we take layer
or two of the foreign Dishes sometimes pay an
extra price for the and pretend that like it, but
later will the bunch hurryng back to the
good old 'ham and"-a la Americana
Jack is American. His chops, steaks and stews
all American. At the Broadway "Irish Stew" and
"Macaron Italenne" are of the Keokuk brew and the
merely camouflage This the of stuff that
fellow wants when he is hungry and mostly the people
who go to the Broadway Chop House hungry.
For years the Broadway has followed the practice
of setting up meals at the minimum of profit This
the rule in time days when everything out of
sight in price and it is of this place today Jack has
low rent and eliminates all of the things which money
but which the people cannot eat like plate mirrors and
rescong and such and gives the public the benefit of
she economy. He gives them something to eat at the
right price and with the people who eat, that
And so this is true story about the Broadway Chop
House. If you not eating there, try it,