davidaulloa/AmericanStories huggingface dataset:
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09

What kind of beans do you like 7
Whatever your preferences are
you can plan to satisfy them in
your own garden next spring if
you follow the guidance of an
excellent book that has just been
published.
This new book--Lilly's 1922
Seed Annual-gives you full in
formation concerning wide va
riety of beans each Of which has
been thoroughly adapted to this
climate. With this book before
you you can select just exactly
the beans you want with the
knowledge that the seed you will
plant has been obtained from
plants well suited to this part Of
the country.
Whether you want wax beans,
green beans, bunch beans or pole
beans, early beans or late beans,
this book will give you just the
information you need in their
selection. r By a study of it you
will be able to plan your bean
patch SO as to have these, fresh
and snappy, from your own gar
den on your table any time you
wish during the summer, and can
also grow those varieties which
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09

shades OF organdie were chose by the
girls for their graduation dresses in
stead Of the customary white The
form Of announcements was also deeid-
ed on and the order sent to the COM
pany.
Mr.. Reeves finished taking the pic
lures for the annual Monday and the
snap editor is busy trying to collect
the money for them.
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09

will be best for canning for use
during the coming winter.
Beans are one of the most profit
able crops which can be grown on
small tracts of ground and if prop
er care is used in planting and
cultivating them there is rarely
failure, providing the right varie-
ties have been planted,
In addition to beans, Lilly's An
nual contains much valuable in
formation Of the most reliable
kind about practically every vege-
table that can be grown to advan-
tage in this part of the country.
Coming from Western Americas
Greatest Seed House which, for 25
years or more, has been known
for its integrity, the new annual
is an especially desirable guide.
Sections of the book are devot-
ed to flower seeds, fertilizers,
sprays, poultry and bee supplies
and there is a great deal of most
h elpful practical information
about cultivation in general. You
can obtain copy free from your
dealer or by writing to The Chas.
Fl. Lilly Co., Seattle, Portland or
Yakima.
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09
Wheat Ranch Bargain.

If you can raise $500 cash as
first payment | can let you have one
third crop payments l040-acre pure
wheat ranch, near in, only 10 acres
waste land, good improvements and
well watered, for $3.50 per acre,
including $50 acres seeded. Like
finding it. See me at once.
E. M. SHUT.
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09

Continued from Page Five.)
on account of small pox, has again re-
turned. Since the rest of her class is
quite a distance ahead it means Ellen
will have to do some extra hard work.
Let me see your pictures, kid"
"Oh no, I wouldn't show them to you
on a bet, they're awful"
Dear me. l didn't know I was so
ugly"
Look at all my freckles show up"
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09
DEPRESSION IGNORED.

SOlliS uuSillCSS - always SOlIiS VII
regardless of depression because
people continue to supply some of
their wants and they have continual
wants.
If people buy less clothes in the
course of business season than they
die the same season last year, the
clothing business is depressed, and
that condition passes along to the
other lines of trade.
All lines of trade articulate TO the
body Of business.
Every line of industry is therefore
affected by depression in any line
Of industry.
Everybody meets everybody else
On some nerve Of the market.
The difference between what is
called a business depression on one
hand, and what is called business
prosperity on the other, need not be
very large in figures and yet very
large in results.
II is estimated that a IL PER cent
shrinkage Of sales volume is suffi-
cicnt to make the difference between
prosperity and panic. This figure
may not be exact, perhaps 10 per
cent is nearer the exact figure.
A small falling off in buying there
fore, NAV be fairly interpreted as a
depressed condition of business. The
effort put into selling may be slowed
up as much as 10 per cent without
being noticed until the sales figures
reveal the result.
If the sales are gool today, it is
easy to think the sales will be good
tomorrw, irrespective. Nearly every
business man thinks in that comfort
able way.
NORMAL IN HIGH GEAR.
As a matter of fact business, as we
know it. is normal when in high gear
That is, when people are buying more
than they have to have.
People want many kinds Of goods
rackaged to suit their present taste.
II the people receded from that high
degree Of taste, in the matter of pack.
ages for merchandise alone, it woulc
pull business down toward depres.
sion. The cost of modern or fancy
package is part Of the quantity tha
makes up the volume of business
necessary for today's prosperity. Bus.
mess operates always on the plane
of present time.
The wants of the people or theil
desire to buy cannot lessen withou
lessening business volume.
A return to the simple tastes Of oul
fathers would pull the peak Of latel
prosperity into a slump.
Advertising creates or subdivide,
and multiplies the number of peo
pies wants and thus produces busi
ness growth. The elements in busi
ness growth are the same whethe
from low level TO normal or from
normal TO a higher level
Power OF INK.
Advertising has made people in thu
East, for instance, want the Paciit
Coast fruits. The people in the Eas
could have continued TO be we'll fed
and healthy and content withou
Pacific Coast fruits. If the advertis
ing Of these fruits were withdraw
and the people of the East we're n,
longer urged to buy them, desire TO
them would pass and several hundre,
million dollars annually would Sill
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09

L. Monterestelli, monument and
tombstone man Of Pendleton, is in
the city today, looking after business
interests.
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09

over the depression side Of the led
ger
IF We think Of business as being
merchandise In motion, il IS clear 10
see how advertising has the potential
Of a remedy for depression.
ltnobody buyS anything there isn't
any business. The merchant WHO tries
hardest intelhgently to sell, usually
sells more than the merchant who
doesn't trv so hard or so intelligently.
Advertising is a method for multi
PLYING the sales effort of the merch-
ant and the manufacturer and also Of
the producer from the soil
When business is dull, additional
desires to make sales prompts itself
10 the mind Of even the dulleSt seller,
By using advertising properly the
merchant multiplies his sales effort.
Advertising means that the mereh-
ant can talk to thousands of people
every day. To more thousands to
whom he offers his goods, the more
sales he makes, and the more bust
ness is done.
No MYSTERY HERE.
There is therefore no mystery
about a business depression. 1t is
Just a time when lever dollars worth
of goods are sold each day in the
average store.
If more people went into the store,
more goods would be sold. The law
of averages insures that. A simple
remedy for getting more people into
the store is to invite and urge more
people to come into the store.
To stop advertising or to reduce the
amount of advertising is to stop ask
ing people to come and buy or to ask
less people to buy or to ask people
less persiStently to buy. Everybody
needs to be urged TO do anything.
When people are urged to buy
more than formerly, that in turn is
an urge TO increase their buying
power.
Advertising is never an expense.
It is either a form Of was or an
economy. If intelligently done it is
the safest investment known to bust
ness. 1t is waste only at the hands
of the utterly incompetent.
When business is dull advertising
should begin or if advertising is 60
ing on, it should be increased. There
is no surer remedy for business de-
preston than advertising because
it is properly within the economies
Of business and it is remedy avail
able TO every business man.
When business men will give less
brooding thought to cryptic phrases
Of financial leaders and use their
common sense more aggressively
business depressions will be short
lived.
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09
GILLIAN & BISBEE'S
~ COLUMN ~

When the winter breaks and the
ground thaws out don't forget that
we have all kinds of tools for work
ing the ground.
Your hens are cackling for more
poultry supplies and we have got
some left.
Who wants an incubator? We
have them.
Some Of you ladies look awfully
pretty but there is nothing that
would look so pretty to us as a check
for your account or a part of it.
Hereafter our terms will be 60
days net, or 5 per cent discount for
cash within 80 days. After 60 days
Is per cent per annum will be charg-
ed to the account at the end of every
month. No detraction from these
rules.
The old saying: Money makes the
mare 60 Money buys quality from
US cheap.
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09
SAYS ADVERTISING
IS NOT MYSTERIOUS
Expert in Sales by Printer S
Ink Asserts Results Are Sure
When Causes Are Right
Depression in Sales Averted
When Buyer Is Spurred to
Act Through Conviction
By JAMES O'SHAUGHNESSY.

EDIroR's NoTE-IameS 0'Shlugh-
messy is executive secretary Of the
American Association Of Advertising
Agencies, the greatest organization
in the world Of professional lipertiS-
ing experts. He has liped adpertiS-
inc for many years and is confident
Of his facts. In pieW of the fact that
epery American citizen is directly in
flnenced BY some form of ADVERTISING
the fou0RiRe should be read with in
iefeSt.
The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1922-03-09

Advertising is force for business
much the same as many other effec-
tive forms of human effort. Effort
of itself is not always sufficient as We
all know. Effort in business should
be marked by intelligence, diligence,
and continuity.
Advertising is as simple as it is
also complex. 1t may therefore be
easily dabbled in by anyone with
money to spend. AS a result it is Of
ten employed without proper know
ledge or necessary study.
To make the statement without eX-
PLANTATION that advertising is cure
for business depression would invite
the hasy resistance of many other
wise well informed.
1t is true, none the less, that ad-
vertising properly used, can prevent
business depression and when bust
ness depression occurs it can bring
business out Of its depression,
Business gets into depression be-
cause of lessening of active desire
for commodities. Many other things
are talked of and the governing fact
becomes observed.
Business is buying and selling, 1t
is an effect not cause in this con-
sideration.
Evening star., 1922-12-06
SPECIAL TRANSFERS
FOR SCHOOL PUPILS
Students and Teachers of
New Eastern High to
Benefit by Plan.

The Public Utilities Commission to-
day authorized the Washington Rail-
way and Electric Company and the
Capital Traction Company to enter
into 4 special transfer arrangement
for the benefit Of pupils and teachers
going to and from the new Eastern
High School. at 18th and East Capitol
streets.
The plan Is to have a special ticket,
consisting Of two coupons. sold at
the high school and at the East Capt.
tol street car barn.
How Plan Will Work Out.
Here is how the new scheme will
work out: A person boarding Wash
inston Railway and Electric car in
Anacostia will give tho conductor
half of the ticket and he will also
punch the remaining half. The cou-
pon which the passenger retains will
be good on the Capitol Traction car
going north on sth street southeast.
A person boarding the Capital Trac-
ton car with this paper coupon will be
entitledto purchase Tor l cent a trans
fer to the Washington Railway and
Electric car at East Capitol street, go
ing east to the high school:
The same procedure would be fol-
lowed by a person endeavoring to 60 to
that case the transfer point would be
North Capitol street and Florida ave-
nue. ana 8th and East Capitol streets.
Pupils or teachers going to the high
school from suburbs of Rhode Island
avenue northeast would have this
transfer privilege At lexington place
and Florida avenue and at 9Th and East
Going to the high school from Ben
ninRs and Keniiworth the transfer
point would be sth and II streets north
east and sth and East Capitol streets.
Tickets Six for 20 Cents.
These paper tickets will be sold in
rate which applies to metal tokens
used by passengers generally. The
reason for this, special arrangement
is that to get to the high school two
transfers must be made and at the
present time q metal token entities
fer to the other company. but no sec
ond transfer Is issued on the one-cent
transfer.
The arrangement approved today
for the Eastern High School enables
passengers going to that point to
transfer twice 10r one rare ana cent.
An oficial Of the Washington Rail-
way and Electric Company stated to-
day that thess- paper tickets will be
sold to any person at the East Capitol
street barn. They will not be sold.
however. by conductors on the street
cars.
Several months ago the Public Utili-
ties commission considered the ad-
visibility Of directing the Washing
ton Railway and Electric Company to
extend its East Capitol street tracks
from the present terminus at 14th
street to the high school. but the sx-
Evening star., 1922-12-06
Irish Ministry Heavily Guarded,
But Optimism Rules Officials

By Cable to The Star and Chicago Daily News.
DUBLIN. December 6.-On this. the
first day Of the Irish Free State. the
Irish ministers are living virtually in
a state of siege. They have all been
threatened and have wisely decided to
eliminate all possible risk. Some of
them. with their wives. live in the
government building which is fortified
against attack. 1t has been bombed
repeatedly and fired at Intellectually
and new coups are. being planned
against 1t continually. Hence it's
protection and defenses are now even
more thorough than when the British
officials last year withdrew within
the walls Of Dublin Castle.
Soldiers with rifles guard the doors,
windows overlooking the entrances
are sandbagged. the area separating
the structure from the street is filled
with barbed wire and at the top of
the stairs there has been built a
strong barricade OF iron railings
nanked by a steel screen loopholed
for rifles.
1t would be impossible to rush the
place; and so long as the ministers
eat and sleep there. The parliament
chamber Is connected with the gov
ernment building. A chapel has been
fitted up inside so the ministers can
attend mass without danger.
Sought to Hamper. .
The design Of the irregulars afl
along has been to prevent the COM
pletion Of the treaty on December 6.
They did not need to shoot; kidnap-
ing would suffice. and all the precau-
tions therefore were essent.1b Some
OF the members of parliament. though
similarly threatened. still parade the
streets. but others. prominent support
ers Of the ministry. share the protection
of the government building.
Yet all. from President Cosgrave
down. expect the present troubles to
be brief. The armed opposition has
been gradually fought down. The
knowledge enforced by the execu-
tions has influenced many of the
Evening star., 1922-12-06
BONDSMENPROBE
|SG|VEN SETBACK
Attorney Fails to Appear
With Affidavit Charging Con-
spiracy-Six Testify.

Failure OF Attorney John c. Foster
to appear at the general session last
night OF the police courts to hear
charges made by Attorney Royal
Hughes that professional bondsmen,
police, dry enforcement officers and
certain lawyers are in conspiracy
made it impossible for Attorney
Hughes to present major evidence"
OF the charges.
Mr.. Foster had made an affidavit OF
alleged illegal activities by certain
bondsmen, a copy of which was in
the hands of Attorney Hughes, but as
the original affidavit and the maker
thereof were not in court the evi-
dence could not be presented.
Six Witnesses Heard.
Six witnesses who had been ar
rested on various charges and had
had dealings with bondsmen were on
the stand. 1t was shown that one
of the bondsmen. and his assistants,
were at police station houses to 20
on the bonds Of prisoners taken In
raids before the defendants were
that one of these professional bonds
men travels with an assistant and
his lawyer" according to ono Wit
ness. One witness told Of his arrest
and release on surety provided by q
professional bondsman whom he had
not asked to 60 on the bond and
that when he was released he was
told by the bondsman that the mat
ter had been arranged by the pris-
oner's boss" This. the witness said,
was not true, as my boss was out
Of the city at that time and knew
nothing Of my arrest and to mo de-
MED that he had seen or communi-
Gated with the bondsman."
After q two-hour session. the court,
presided over by Judges Robert Har-
olson and John p. Mcmahon, adjourn.
ed, leaving the matter with Attorney
Hughes and his COMMITTEES Of the Col
ored Bar Association to gather evil
dence to be presented to q session of
the court to be called later.
The courtroom was crowded to ca.
pacity by attorneys, police officers and
spectators, as well as professiona al
bondsmen. Assistant Superintendent
Charles Evans Of the police depart
ment and Lieut.. Van Winkle Of the
woman's bureau. were present. Many
women were among the spectators,
Several stenographers were present,
two from the police department.
Evening star., 1922-12-06

fighters. Tuesday for the hrst time
in many months the Dublin newspa-
pers appeared without a single item
Of irregular activity. President Cos
grave probably is oversanguine in
fixing a speedy end of the struggle.
a long time to come. but effective
combined resistance is broken and
only the last desperate exploits Of
small bands are feared.
Healy 10 welcomed.
This week sees the definite estab-
lishment of the Free State parlia-
ment. Each member Of the old parli-
ament. with one or two exceptions.
King George and continue in the new.
The senate of sixty members Is being
constituted and will consist largely
Of men experienced in affairs. 1t will
have none but suspensory powers,
yet even an advisory body will per-
form valuable service.
Timothy Healy as governor gen
eral has been welcomed. Though
stormy petrol in past controversies
all those feuds have passed into an
cient history and his abilities are
universally recognized as peculiarly
being the connecting link between
Great Britain and Ireland and the
representative OF the king. The Irish
believe that he will always put the
interests of Ireland first, while the
British ministers. mostly his juniors
In Westminster politics. are confident
that he will smooth out causes of
friction.
May Give Up Lodge.
The viceregal lodge. the residence
of the viceroys. now belongs to the
Irish government. but possibly the
new governor general will choose q
more modest dwelling. His 10000
pounds a year would not suf'ice for
his upkeep. and the government.
which must provide for his housing.
er house. Until today he shared the
risk of kidnapping by the irregulars,
but ignored 1T. Henceforth. when
KIDNAPPING will accomplish no pur-
pose. his risk. in the absence OF any
personal animosjty. will be small.
Copyright, 1927
Evening star., 1922-12-06

D o n OF view
and especially emphasized preventive
measures. through a larger medical
inspection corps of school physicians
and more school nurses. and dental
clinics.
All these things are declared to be
III line with the efforts which the
tuberculosis Association has been
making since its organization. nearly
twenty years ago. when at the outset
Of its work It recognized that the
prevention of serious breakdown in
adult life must begin with a broad
platform Of education and prevention
in childhood.
All that time Washington had no
school nurses and the services Of its
school physicians were devoted chiefly
to the discovery of contagious
diseases. While good beginning has
been made. in the organization of a
school health service. under the health
done.
Refuses Better Salary.
It is a fact known to health workers
Of Washington. that the chief medical
inspector OF the public schools has
been offered double his present salary
y ne would 60 elsewhere, but his
!oyaity to his chief. DR.. William c.
Fowler, and his interest in the health
or, or me schooi child, has kept him at
How long Washington will be able
20 retain the services Of DR.. J. w.
Murphy. who is responsible for the
supervision OF the health of Wash
in9tons 5000 school children. cannot
be foretold. but DR.. Murphys salary
and the salary of the school medical
inspectors should be increased in pro
portion to their value to the school
health system Of the District of Co
lumbia
That is matter that the tuberculo-
Sis association. as a private oreaniza-
tion. can speak upon both with knowI-
edge and without prejudice or SEEM
ing to advance it's own personal in
terest beyond its devotion to the cause
Tor which 1t exists. namely. the build
ing OF sound bodies in the rising gen
Grafton, so that tuberculosis. which is
only symptom of wrong economic
or sanitary conditions. may be wiped
out.
Reason for Sale.
1t is for this purpose that the asso-
clatfon is asking the parents and cit
lzens or washington to support its
seal sale. by means of which its work
is largely maintained. The associa-
tion is asking that at least an aver
age or seven seals per capita shall
be bought during the month of De-
cember. The largest purchase to date
Is that of one of the department
stores. which has taken 10000 seals.
One OF the large dairies has sub
scribed for 10000. Other business
houes are falling into line by buying
seals for their Christmas mail in gen.
erous quantities.
The tuberculosis Association hopes
that the time will come when every
Christmas package and every Christ
mas letter will carry the Christmas
seal as proof on the part Of the send
er that he is doing his share to keap
up the fight against the great white
plague through sound preventive
measures
The officers of the tuberculosis AS
sociatlon are DR.. George NJ Kober,
president; DR.. Harvey w. Wiley. vice
president. Frank p Reside, treas
urer. The address Of the association
is 923 H street northwest, where
seals may be purchased in any guam
tity or obtained by mail.