The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-10-20
Obstacles Encountered by Ters of the Soil Will id Them
Eventually, Editor Tells S. w. B. C.-Conditions Inn
proving Now Slowly but Surely, He Thinks.


NJ the country. and particularly in
ne southwest, find Themselves can
not be clarified by politicians, and
the farmers are discovering this
f4ct 80 Carl williams, editor OF the
oklahoma Farmer and Stockman.
pforned tho Southwestern Business
congress, on Thursday morning.
Mr. williams went on TO say that
.Ha farmers condition was largely
due 10 his own self in not organlz-
ing his business. lie said that the
farmers were coming out OF their
troublo and distress, slowly it was
.lro. but they were coming out and
fbat the obstacles they had encoun-
,ered would aid them in organizing
their industry.
His talk follows:
Necessity of Cost System.
suppose the United states steel
.orporatlon had no cost system and
mo- sales management suppose its
sfforts were expended solely IN the
manufacture Of steel products and
that at the end OF It's manufactur-
ing year those products we're piled
in an open space and buyers were
told we do not know the cost OF
these products nor what they should
sell for TO you. We win sell them
to YOU at your own valuation"
an such a case the natural as
sumption would be that the manage
ncnt OF the steel corporation Is lack
ing I'm business intelligence. Yet the
same haphazard measure Of market
ing has been applied 20 farm crops
aver since agriculture came into be-
= ing. Not because the farmer is lack
ing IN intelligence but because that
intelligence has been directed by
common consent TO the production
o, the crops and their marketing
left TO highly specialized business IN
tellgences whosp primary interests
are not one with those Of the farmer.
"Fnr decades the farmer has pro-
tested against the system Of eXploita-
ton which has naturally been built
IN around crop marketing as re-
sult OF the farmers own inettention
10 that phase OF his business. lie
has been mad about II and he has
sought for remedies, He has asked
business and finance 10 aid him and
both business and finance have been
too busy pulling their own chest
nuts out OF the fire 10 stop for this
Kind Of service. The only man %
proffer nid from the outside has
been tho patent medicine politician
with Utopian schemes of state and
governmental help. which wher
.ried. have always resulted not only
In injury to the farmer, but TO every
other class OF citizen.
Farmers Now Sinking.
But a change has come over the
face of the nation. Farmers have
stopped simply being mad and are
beginning TO thlnkThe result OF theii
thought has been the logical con-
clusion that any advantage whicf
may accrue to themselves beyond
what others are willing TO give them
voluntarily must come througf
of this thought has been evolved
what I believe to be the greates
economic movement OF moderT
times. that OF cooperative market
Ing.
Nov cooperative marketing Il
no new thing but has been in pro
gress in Europe for two centuries
10 was known among Chinese farn
srs more than three thousand year
ago, and the historical reason of ~
failure there is that it's leaders car
rled Il into politics. In Denmark
within so years the average condi
ton OF farmers has been changed
from .he: as complete serfdom U
the most prosperous and substantla
citi2enship in Europe. In the United
states, California has been the prov
ing ground OF the nation where 10
more than twenty-five years farmer
have struggled onward and upwar'
y IN cooperative business enterprise
untll today as recognized fact IN
farmers OF California are the mos
prosperous farmers on the American
continent and tho agricultural town
are the most prosperous per capt.
OF any OF our American cities.
within tho last few years m
movement has spread beyond IN
boundaries OF California and has en-
gagged the attention OF the thinkin
farmers Of every state. More tina
forty thousand farmers are toda
engaged In n single cooperative al
tempt to market wheat and. thes
farmers produce almost one-tent
OF the American fheat crop. Nor
than 10000 farmers in Sline state
are similarly engaged in an atteml
20 market cotton and these farmer
produce more than twenty per Ger
Of the American wheat crop, Nor
than 100000 farmers are today en
gagged in the attempt 70 market u
bacco and these growers produc
more than rs per cent or the tot
American crop. other farmers Pre-
ducinR milk, meats, truck product
hay. tree fruits and miscellaneou
! TENS swell the total membership
farmers organizations OF this ne
type, 10 more than 756,00O and IN
total annual business 10 more ina
one billion dollars.
For Orderly Marketing.
These tremendous ungertaklni
are all OF one general type, who'
methods OF operations IL TO subst
tute merchandising for dumping
the marketing OF farm products. ]
other words, orderly marketin
Orderly marketing merely means
control the flow 10 market so I'M
the mafket gets what 1t will absoI
al fair price, at given time, u
der the old marketing system, eac
farmer selling for himself in con
petition with every other farmer q
necessities OF the poorest have +
the price for all. Under the ne
marketing system, the needs OF u
ee@s.S.cT aI5 substituted for tho
on the producer with the ultima
purpose OF eliminating speculatio
= waste and inefticiency between pr
queer and consumer TO the ultima
advantage OF both.
Froper merchandising, howevt
on the part OF the farmer, meai
more than orderly marketing.
means giving the consumer what
wants when he wants Il. II mea
that the product must be proper
sraded and It's qualities standar