Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-05-13
AID CLUB HEARS
MOVIE VILLAIN
AND CHURCHMAN
Varied Program at Luncheon
In Palm Room, Hotel
Rainbow, Friday.

Church and movies both contributed
to the program Of the Great Falls
Ad club in it's noon luncheon Friday at
Hotel Rainbow. Robert McKim, 1.-THE
meanest man of filmdom," was the
representative of the picture industry,
while Ralph Welles Keller Of New
York, publicity director of the Meth
odist Episcopal church, was the envoy
of the church.
In 4 talk that ranged from stats
tics on the industry to intimate lights
on the life of a motion picture actor,
Mr.. McKim showed that q villain on
the screen can be a delightful speaker
OF a luncheon program. The late
spring in Great Falls was the occa-
sion for several jokes by the peaker.
II can see possibilities for Great
Falls as a movie center, II the weather
ever gets warm or the sun Shines
he said laughingly. I've been wish
ing that the weather would be as warm
as the hospitality is"
Appreciates "Kids" Boosting
Turning to is movie v~illainy, Mr..
McKim said:
You know, I'm known as the mean
est man in the world l don't mir it.;
in fact, l rather glory in it, for lots
of things expected of a kind-hearted
person are not expected OF a mean
man.
But the thing that is best is to get
by with the kids. / always like to
meet them, for if the youngsters like
YOU. it's the best kind of advertising:
When the boys say, That fellows all
right it means something j.
Some of the dangers and thrills of
the movies were sketched by the speak
err He said that despite his many
screen fights, he knows nothing about
fighting. He told of occasions when
a fellow actor had knocked him out.
His great ambition, he said, is to write
a play in which he will play with Will
liam S. Hart. Douglas Fairbanks,
Charles Ray, Bill Farnum and Tom
Mix and beat up on every n OF
them
He closed his talk with his famous
toast:
Here's to me-. I like me. I'm a
d good actor"
For the last Is or 20 years, the
publicity department of the Methodist
Episcopal church has been seeking to
aid the newspapers In interpreting
Keller. 1T has been a sane kind OF
publicity. Every once in a while some
one starts a kind Of skyrOcket publicity
in which he figures rather prominently
as well as the object of the publicity:
But ours is not mere@ Boosting and
boosting. We aim to place to the fore
the facts Of what the church does,
So that those who read may under
stand it as well as we do"
OF the means used in the publicity
work, Mr.. Keller said that every
means was used. including the moving
pictures. to make clear so weighty a
material as the church's quadriennial
report
''The church has no right to adver-
tise merely to bring crowds to church.
he said. with every piece of adver-
Using should be carried a little Of what
the church stands for"
Advertising by Demonstration
j. J. Selvig. representative of the
Corn Products Refining company, told
of the methods of advertising by dem
irstraticn. He showed how this method
has CROWN, in his own company. from
the kit carried by the salesman for
home demonstrations to the present !
schools in cooking conducted for
housewives. He announced that such
Il school will be conducted in Great
Falls, beginning Monday.
w. L. Whitbeck, field secretary of
the Park to Park Highway associa-
ton. told of the plans Of the associa-
ton for organizing or the membership
basis. Support will be asked only
from towns on the route Of the high
way. 1t will probably be the first
route to be made a national highway,
according to the speaker This year,
a log of the route carrying the side
trips and scenic possibilities Of each
town will be published.
The program was under the direc-
ton Of w. c. Searles.
Scott Leavitt. president of the club.
said that several Of the luncheon clubs
had announced their intention of join
ing with the Ad club in the luncheon
for Charles H. Mcintosh, the national
president Of the Associated Ad clubs,
May 90.
Nominations Reported
Nominations for offices announced
by the nominating committee were:
For president-Scott Leavitt and
Harvey Blomquist.
For vice presidential. H. Jester and
NJ. M. Mullen.
For secretary-C. r. Gregg and Joe
Tracy
For treasurer-W w. Huntsberger
and w. c. Searles.
For directors-Qfive to be chosen)-
L. W. Wendt. Ben r. Comings, F. NJ.
Tenney. F. L. Arthur, Fred J.. Perra,
II Carr. f. i. Cole, William Moerl,
Joe McCracken, Perry Swanzey.
The elections will be held at the
next meeting and further nominations
will be received from the floor at that
time Mr. Ieayitt announced