New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1922-06-18
elmo Chat and Stage Gossip tor flaygOerS
the
Volume OF
Releases
First National
Announces New Pictures;
More Super Specials

! D. Williams. general manager NJ
A,soeiated First National Pictures an
uounces that the First National produe-
,ion schedule starts Immediately and
plons are now under way for the ez'
and release during the early
fnll Of the biggest program Of specials
that First National has ever handled
Among these will be Norma Tall
nadge's THE Eternal Flame" The
Duchess Of Langeais." Constance Tai
madee's East Il West; Gug Bates
Post in THE Masquerader"; Allen
Holubars Hurricane Cal starring
Dorothy Phillips: MACK Sennetts
"suzanna,g starring Mabel Normand'
and tho Jane Murhn-Larry Tribble pro-
luction. Drawn Of tho North
Mr. Williams predicts big things In
inc way Of picture production and
lwclls emphatically on The part
elaborate specials are bouud 20 play
.n the releasing schedule starting early
lis autumn.
The day OF the average program pie
.ure.r he says, is on the decline. The
public has had taste of big spe-
eials. and the public. through the box
Office, has demanded that big producers
aad great lum.naries give their W.
divided attention 90 great productions.
Exhibitors have seen that these super
productions have incrcesed IN popu-
iari,y. Box Office figures show that
they are capable Of !ons runs. even
with the mediocre amount e. cSploi,a-
ton they have had IN the past.
"f believe every exhibitor will agree
with n. when say that special pie
lures have not bcca handled % the
best advantage. They have come % the
picture houses with just the average
amount Of exploitation given the
average program picture. Because
they have not been exploited rightly
many Of them have closed their runs
Jus. AZ the time they should be draw
ing crowded houses. Exhibitors should
no. pu, on a magnificent production
unhoralded ard then depend on word
of-mouth advertising 20 draw the
crowds.
Big specials must have special ex-
rloitstion Why handle az enormous
and valuable production in the same
manner as one handles an average
film? The super.festurts have cost
vast amounts Of money Great pains
have been taken in the selection o.
story. casts and hlm detail The pie.
lures arc more artistic. more entertain
ing than the ordinary film, and have
certainly cost many thousand dollars
more in production. Il is but logical
that they should receive more atten-
tion a. the exhibiting end
Mr. Williams. after Viewing large
number Of scenes OF Constance Tai
radge's East l. West is o. the opin-
ion that this great story is the bes,
starring vehicle Constance has ever
had. He is planning with Producer
Joseph VI. sehenek TO release this pic
ture during the early fall months.
Arrangements have also been made
70 release Norma Talmadge's The
Eternal Flame adapted from Honor.
Balzae's The Duchess Of Langeais,"
early this autumn.
Norma Talmalso's ncxt starring
vehicle is to be Robert uich'as's. The
Voice From the Ninssot." Production
is soon 20 commence no tie United
Studios, where Fran; Lloyd will ac. as
Miss Talmhdge's director. The ar. d.
rector is to be Steve Goossen.
Katherine Macdonald is next eoinr
to make THE Lonely Road a story
from tho pen OF Charles Logue. Work
on this film will start soon sitter the
completion Of her prefcnt production.
white Shoulder" whi,h Is row Being
filmed AZ the Louis .. Mayer Studio.
Mabel Normand, who has just
completed the stellar role in Mack
sennett's "Suzanna| has sailed fer
Europe for her arst peep At the Old
World. She will be gone until the
middle Of August. when she will
|, Ann, Ia H. cnn-aAl L.