New Britain herald., 1922-01-12
HERALD STARTS NEW
 WANT AD. SERVICE
(Continued from First Pagc(

serves a slightly different purpose in asmuch at is satisfies a demand that has already been created.
 Therefore it is essential that classi- fled advertising be so written and so arranged in it's newspaper presenta- tion that readers seeking to buy, sell or exchange commodities are able to quickly satisfy that demand through perusal of the classified page.
 The Herald's new plan offers not only the service but also the bringing together of the buyer and seller into closer understs nding through the advt. news in the advs. and truthful representation which all advertisers
 know is so necessary to successful consistent, conscientious selling.
 We are aware of the fact that there is not man or woman in New Britain either in business or in the employ Of some concern, private or public, that will not at some time or other lind use for classified advertisement be- cause today, more than ever, with the constant increases in population peo- pie desire to buy, sell or exchange some article or articles. The stores have a continuous variety of mer- chandise, f iture and furnishing the professic man has service to offer the pcu,.s. The business man
 has a service to exploit, including the
 barber, masseuse, shoe repairer, eX- terminator, systematizer, accountant,
 etc People desire change of em-
 ployment and employers desire the
 services of more men and women; the | Used Car Dealer wants prospective buyer The Real Estate Broker has a tenement to let or a house for sale, a
 mortgage to sell or one to raise money on A lady loses a parasol and she wishes to recover it because 1t was gift: and so we could enumerate the different needs which become mutual to buyer and seller on a perfectly ar ranged classified sheet, that is, proper ly indeXed in alphabetical arrange ment under specific headings which clearly define desirable prospective | transactions.
 It became necessary to meet the great demands of successful and lcompetent service of this nature with the organization of capable employees, and we have done this.
 We will furnish competent man | to call on you and ass1st you in writing your copy. We
 have telephone ad takers wait ing to receive your ads over the | phone, and they are competent to as
 sist you in writing copy and making suggestions for your benefit l On our counter in the Herald build
 ing on Church street you will find ar
 ad taker constantly in attendance and
 soicitous for your needs and wishes
 in this department.
 Our classified section is one of neat
 ness and clearness, and we will be
 pleased to mail a list of our classifi-
 cations to any person upon request All advertising in the Herald's
 columns is clearly as represented and
 the Herald would consider it a favor if notified at once where any advertis-
 CT has misrepresented an article, be-
 cause we recognize the necessity for truth in advertising.
 We sincerely hope that our adver- tisers and readers will take advantage
 of our new service. The Herald is recognized as New Britain's leading newspaper, it's best advertising medl- um and the newspaper of the largest circulation.
 At any time you are in need Of classified advertising service, just phone and we will be there to assist you.