The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1922-01-17

.onniishments OF Lubbock for the
Gear lust closed and the plans a..
,eadv under way for the present
,e.ry Asa citizen Of Lubbock you
shonld he AS familiar with these facts
A. The salesman IL Of the good auan.
,,es ~ his line 81 goods. Every
rt,,en In Lubbock Salesman oi
and for the City of Lubbock wm'il m
bring Us more folks ana place vur
eIty In better light than any otncr
thing that the Chamber. of Com
msrce could aspire 70 during the
present year.
This ia day and age o. adver-
ti~ing. OF salesnanship and aggrcs-
s,ve rompetition. The busines.
bouse that sits around and waits for
business 20 hunt II up, the factory
that slows down production 20 meet
the demands 0f rs goods thst -~"k
then out the town that waits
folks 20 fight their way into TN
.itv to Hve-all of these are doom
cd "a failure before they start. Bot
the merchant that carries n dependa-
bic line of goods and keeps telling
the world through advertising, pun
Icity and sales talks, the factory
that produces honest goods of ser
yiee and through newspaper adper,
tising, direct letters 70 lObbers ara
travelling salesmcn tells the folks IN
teressed about them; and the city
that offers real opportunities. ad-
xartages and \ real future before y
snd has the united support of every
eltIzen that lives. not only In the
eisv hut that has ever heard o. ",
eassed through 10, or even read
about Il, taking that town, and
taking In real facts. figures and
Sepeu1able informatloral All of these
Institutions are jus, bound 70 grow
ard prosper ard succeed 10 the very
fullest
What would you think about =
business man that would buy stock
In q business house. factory or
any proposition without knowing
about the resources of the company
and Just let his Investment rock
along and not keep In touch with
any of the developments 81 the com
many. the activities Of its officers
and lss standing ~ compared 70
other companies in the same line or
business He would be a mighty
moor sort Of a business man. And
vet how many folks live w Lubbock
nd cannot tell you anything 40 ail
about vkat has been done IN the
city during the past year. not even
the names u ia officials, and moth
ing about the resources of the city
10 policy and hopes for the future.
And they are Investing more than
their dollars IN the town--They are
Investing their lives. their happiness,
their own growth and deyelonment
In the city and that Of their children.
white cannot be white unless
there il black 10 compare u 70.
Weather IL not hot nor cold except
nv eompairson. And the City OF
fubbock cannot be good or bad ex-
cent through comparison % otner
towns of this section, OF similar sire
or similar surroundings Business
/. not good or bad until u is com
pared 10 business last year, the year
before, or ten years ago, or that
found In other towns OF this size
In this section or other sections.
And IL IL Just those comparisons
that n Is 70 Lubbock's advantage 10
make right now and 10 spread to ths
entire world, az this time when ou'
position Is 80 favorable by COM.
pkRIsON 20 the conditions found
In practically every ohter section
ard city OF even three times the
size OF our own.
In a recent editorial In an ANA.
rillo paper attention was called u
the fact that practically ~ many
dollars worth Of construction wa, wa,
eompleted In Lubbock during W. J
as was completed In Amarillo. More
than a million dollars worth OF con
struction has been started or com
pleted In the city the past twelve
months. Some Of the major items
OF which may be enumerated az
The 5000. 600 street paving pro.
iect was completed early IN tht
xear; the addition 70 Hodges Broth.
ern store building, $4,000; The
Cova Hotel, s25. 900; the building
occupied by the Panhandle Cigar
Company, Simpson Electric Com
many. Roche Newton Plumbing Com
oany' the LIbbock Candy. Company
ana Lubbock Business College, t0O,'
900; the Terrell Grocery Company
10000; The West Texas Hoapit.l
sis5.oO0; The First Baptist Church,
F;rst Christian Church and First
Presbyterian Church with n total oil
apuroximately 100000; more thar
ibo residences AZ an average cost oi
approximately $4,000, or s4sV'yov,
.fdsd equipmnet 10 the city light
.isnt SOD 900; two brick stores now
nndS construction $4,000; several
thousand dollars worth OF side walks
garaees. improvements. including
$1,000 on the Cumberland Presby'
tcr;sn Church. tot ling ross.oly $40.
600: the Masonic bodies purchased
lots for , Masonic Temple some. lone
time IN the future; the Christian
Chrrch has purchased iots lot a
brick Church on Eleventh street "
the future and other de.lls hivr been
TA2uTI MIaIIMILX