New-York tribune., 1922-12-31
Urges Women
OF '23 to Rise
To New Ideals
Success in Business World
Needs Wholesome Mind
and Body, Mrs.Lena Lake
Forrest Tells Members
WifehOod Not Handicap
National Club Leader Calls
Pretty Clothes Important
il Not Too Frivolous

The 1923 ideal for business and pro-
fcssional women was described yester-
day by Mrs. Lena Lake Forrest, Of De-
troit. president Of the National League
o. Business and Professional Women.
at the New York headquarters, az 276
Fifth Avenue.
"The ideal for a business woman is
one who is wholesome in body and
mind. trained 10 do common things in
an uncommon way" said Mrs Forrest.
1--WE business women Of to-day have
been the pioneers We had to blaze
the trail. and II we had defects they
were covered up in tn, wonder that We
did the thing at all. With the new
business woman, however, it will be
different. She will have TO contribute
something new to her profession,
something the men who are her rivals
cannot contribute.
Higher Standards Required
Hence, we older women feel that
II is our duty now 20 establish higher
standards for the girls Of tomorrow
than we knew for ourselves; We want
them 20 be better IN education and
training, in health and looks and dress.
They must have at least q high school
education before they take up their
business training, and preferably they
will have a college education. College
education will not insure success 70 a
woman In the business world, but II
will give her a deeper and surer foun-
dation on which TO build.
"As for health, the time has gone
by when n woman can get along in
business II she is sickly. She cannot
have petting nor sympathy nor fayors
because Of her poor health; she can
only drop out. That is why we are
urging the young girls everywhere 10
establish good health while they have
time. 70 eat and drink wholesomely
and have plenty OF play and exercise.
I'VE want the future business woman
10 be we'll dressed. The mannish type
is disappearing. There is no neees-
sity to-day for a business woman to
wear unattractive clothes. They can
be pretty and becoming and suitable
without being frivolous. There will
be no place in the ofiee OF the future
for the girl with satin slippers and
transparent blouse.
VIII Marry II She Likes
"The business woman Of the future
will be married II she wants 70 be, and
this will be Of no concern 20 her en-
ployer, provided she does her work as
before. I think we should train young
girls 10 the idea that marriage and
| homemaking is the biggest job OF all
but where a woman has given years "a
| attain success IN a profession, Il seems
wrong to deny her the Joy Of eontinu-
/ ing Ia IL after her marriage. The
very young girls who marry and those
who have no particular talent or
trimming. should confne themselves "a
I the home. As for the talented profes'
/ sional. however, IL is cruel 20 deny her
] the lows Of home life just because She
IL talented and trained; and, once in
the home, IL Is cruel 20 deny her mel
profession, too. Many women have
made conspicuous successes OF nome
and business combined. Their children
are no more tragic than the ehildren
Of some home women.
Mrs. Forrest extended eongratuia'
tions and best wishes for the success
I OF the new clubhouse TO the New YORK
| League OF Business and Professional
| Women. An option on house AZ "a
East Thirty-ninth Street has been Sc
cured. and on Wednesday evening tns
women will have a dinner at the Care
Boulevard. at which they propose. t'
raise $4,000 to secure the lease Ihey
I will have four elubrooms. a restaurant
end living quarters for members