Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-05-11
WANTSHICHWAY
BOOST
PARKS TRAVEL
Whitbeck Tells ROtarians Pur'
pose of Individual Mem
bership Campaign.

q HI tuC (uull Ut iht VI w
weekly luncheon and gracefully intro
duced the new president. II. +. John
son
President johnson opened his term
of office by thanking the Rotarians for
the fact that he had been chosen by
them as a member of the board of di-
rectOrs for the coming year. and in
turn expressed his appreciation TO the
directors. for the chief executive place
that they had given TO him. lie then
introduced the new board of directors
and the other incoming officers. Con
rinuing his remarks. attention was cali
ed to the fourfOld mission of Rotary
it is first for fun: second, for Rotary
education; third. for ideas and ideals in
business, and fourth, for community
service.
Rotary's Definition
The new president closed his re
marks with the following definition of
Rotary: Rotary. an institution OF
brotherhood and friendship. proposes
the development of service and encour-
ages the spirit of the Golden Rule.
Its members are chosen one from each
classification for their success, credit.
position. spirit of fellowship and con-
tinuing desire to improve in the serv-
ice of mankind. Rotary believes in the
happiness of spirit: joyfulness of
thought and expression: youthfulness
of heart. well directed criticism: vir-
tue: squar living. and patriotism.
Rotary effects mutual advantage and
interest in the interchange of ideals
and opinions. Ii stimulates energetic
action and promotes commercial and
civic interests
President Scott L.eavitt of the Ma
tional Park to Park Highway associa-
x.zn .,Al,, l.,afn1- IF thu nIISh.
mcnt that has been brought about in
the designation of a master highway
extending from park to park. a dis
tance of 6, 700 miles. He further men
toned the present method of financing
the organization. Secretary Gus Holms
Of Denver has sent out three field
secretaries. who are now visiting the
cities all around the highway and are
soliciting memberships at ST. each.
which is to institute a supporting fund.
Attention was called to the fact that
all the way around success is resulting
from the effort. Rotarian Leavitt Their
introduced w. L.. Whitbeck, one of
these field secretaries. who is GOV
ering the cities Of the Park to Park
highway from Denver to Seattle.
Quickly Organized Highway
Mr.. Whitbeck spoke as follows:
Il will not 60 into the past history
of this organization. as believe
you are as we'll acquainted with
that as | am myself: but | will
endeavor to outline its future pol
iciees as briefly as possible. You
no doubt realize that the permanent
establishing of a highway 5000 miles
long. connecting all of the national |
parks of the west. with their scenic
wonders. in one continuous circle. is
NO cp,olI ,,nIorfaEinn api .nulJ narar {
have been accomplished in the short
space Of time that this association has
been in existence. had il not had eff
cient men at the head of the organ
ization and also the support of influ-
entail men and government officials.
A great deal of credit should also be
given to the American Automobile as
ISOLATION. the National Highway asso-
citation and the director of the Ma
tional Parks service for the important
part they played in the permanent es-
tablishing of this highway.
Realizing that we were not accom-
plishing the one great purpose of this
organization under our past method Of
financing, the officers of this ~associ-
alton decided on the individual mem
bership plan. as our past experience
has proven that this was the only way
We could hope to secure the individual
support and cooperation of its mem
hers. With this cooperation and sup
port. no organization founded on the
principles of our association. which is
e~ndeavoring to live to those prin-
ciples like we are. can fail to accom-
plish its purpose.
To Establish Clubs
cit is our purpose to establish a
Park to Park highway club in each of
the towns around the circuit, with the
view of having a representative mem
bership back of us, strong enough so
that we can go to congress and induce
them to make this a federal highway,
which will mean the relieving of city,
county and state taxation for its up
keep and ultimately the hard surfacing
IF this highway, which the state could
never hope to accomplish locally, as
the burden Of taxation would be too
heavy upon it's taxpayers.
"The membership dues are used for
advertising. bringing the tourist to this
highway: seeing that they are properly
taken care of along the route. In this
connection / might state that we are
getting out a log book, inserting all of
the scenic attractions and side trips to
be taken from each city along the cir
cult. and trying to induce the tourist
to linger longer in the cities and towns.
which means they will leave more mon
ey with your merchants than they have
n previous years.
"6ome of the dues are used for the
establishing of information bureaus at
advantageous points to this association
with the view Of stimulating tourist
travel on this highway which leads to
the finest scenery in the world.
Memberships Coming in Good
II might state at this point that the
dues are $12 a year. Each member
receives a radiator emblem and a log
Of the trip.
"This association is also serving 800
eastern newspapers and magazines
which, conservatively estimated, reach
more than 6,0O0,ON readers. Our
maps and advertising is also being fea-
tured by the G. L. Shellett Publishing
company's auto route book de luxe and
In the American Automobile associa-
lion and the National Highway asso-
cations manuals and magazines.
You will no doubt be interested as
10 what success / nave had in securing
memberships from Denver to Great
Falls, which / am frank to state we
have received more than our quota in
every town. In Casper, Wyo.. we Sc