Richmond daily register. (Richmond, Madison County, Ky.) 1917-1978, 1922-01-17
DODGE BROS. SPRING
ATTRACTIVE: OFFER
Retroactive Reduction In Price
Causes Favorable Comment
Among Auto Buyers

Detroit. Jan. 14-The follow
ing article. regarding the new
price OF Dodge Brothers Motor
Cars appeared Tuesday in all tn,
leading New York newspapers:
Fifteen hundred Dodge Broth
ers dealers were surprised tc
learn that the price Of Dodge
+ Brothers Motor Cars were reduc-
! ed in effect on January lst. OF
icial announcement of the re-
I duCtiou, the form and nature OF
which caused q sensation in au-
I;omobile circles. was made by f.
! !. Haynes. president and general
manager of Dodge Brothers. NJ
yhc Eighth ANNUAL Meeting and
; nWM&nr If Dodge brothers
! Ilsalef! IN tlia Pennsylvania ho-
tcl latr this afternoon.
Tile REDUCTIONS made by Dodge
BrothtrS is decidedly unusual IN
that it is both retroactive and in
definite. that Is. according 10 the
announcement. the new prices OF
Dodge Brothers cars VIII not be
made public until February lst.
but will apply ON all cars sold al
ter January lSt. This means. of
course. that persons who have
bought Dodge Brothers cars since
the first of the year will be en-
titled 10 4 rebate. the amount Of
which Is still unknown To the
public. The official form OF the
Dodge Brothers announcement
~ it appeared i'll newspaper adj
vcrtiScmcntS so timed that their
appearance on the streets would
be almost simultaneous with the
verbal announcement at the Penn
sylvania hotel meeting, was az
follows:
Dodge Brothers announce on
February lst. 1922. a substantial
reduction in the prices OF their
cars effective january lst. 1922. y
In view OF the many other def
mite reductions announced by
various automobile manufactur-
erS. it was instantly conceded in
Al quarters that Dodge Brothers
had made 4 shrewd maneuvcr. /
All officials of the company. in
GLIDING Mr.. Haynes, however.
refused point blank to make any
comment in addition to what was /
formally announced.
The Dealers meeting held bvf
Dodge Brothers was probably thei
largest and most prctentious OF |
its kind on record. The large
ballroom Of the Pennsylvania
Hotel accommodated only about
two-thirds of the diners. while
the others were placed in the
foyer and adjacent rooms.
At the conclusion of the lunch
on. tables were withdrawn to
MAZE broom Tor all guests Where- !
Upon alnothcr big SURPRISE, tlci
frst Of the day. was revealed.
Ii was a play. Present COMPANY
Excepted" written by Montague
lass especially for this occasion.
and produced by an all-star cast.
such prominent Broad
way celebrities as Barney Der
nard and Julius Tanner. The
play portrayed Abe Potash and
Morris Perlmutter, for the crca-
ion OF which Mr.. Glass has long
been famous, as Dodge Broth
FRS Dealers at Cyprus, l.. |. Mr..
Bernard played Abe and Mr.. Tan
1en was Morris. The efforts of
MesSrs. Potash and Pcrlmutter.
10 live up to the policies of
Dodge Brothers were extremelyl
udicrous and the l,500 guests
themselves almost into
Mysteries from the rise OF the
curtain to the last tlnultous en-
core.
The production of such play,I
which was of standard length.
equipment, etc, was not only I'M
as a private enter
ainrnent, but was a decided no
'elty to the actors. Every guest
It the luncheon was presented
With a handsome leatller-bound
,ook of the play, many OF them
containing the autograph of Mr..
class. Owing to the unusual
uccess of the performance, it is
probable that Mr.. Glass
viii have the show produced for
GENERAL release, as his contract
With Dodge Brothers provides
or only the one performance.
The address of the president,