Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1922-01-17
ARTHUR M. EAST
Talks OF National Thrift Week

THRIFT WEEK, which begins all over
l. the country today, was started with the
idea of inculcating into American citlAehs.
especially the younger generation, the Soul9
business ideas upon which all national hHu
personal prosperity. in the end, must rcSt,
according to Arthur NJ. East. one or III"
original movers in the project and Tor threc
years the national director.
Thrift Week begins today. Bennmln
Franklin's birthday anniversary. SAID MY
East, "and the business principles 10 DC
promoted during the next seven days apply
TO practically every one, for the very simple
but extremely practical reason that virtu.
ally every one is engaged in the business OF
making living.
Theory OF Success
EVERY successful business has been built
up on the basis Of coming out ahead NOT
breaking even or coming out with loss
and thus every one, whether or not associ-
ated with such business concerns must c%-
pect TO manage his own personal ahnirs
ON the same coming out ahead basis II he
would make good for himself.
"Whatcver makes for cumulative success
and promotes happiness, both In business
and in. the home relations, is Of profitable
interest TO the business organization and to
the individual.
National Thrift Week was organized in
order to bring fOrcibly TO the attention OF
the American public the essential principles
tho programs for the various days of the
week have been arranged TO bring out in the
strongest manner possible these ten steps to
economic success.
THE first. and in some ways perhaps the
most important, Of these principles may be
entitled Work and Earn EVERY one
should be producer and every one should
realize the Importance or his particular
share Of the labor which keeps the wheels of
society turning. There IL deep satisfac-
In iS adding
TO the worlds store oil wealth, knowledge
and comfort. This feeling sweetens work
and does much to make life worth while.
MAKE budget. Plan in advance how to
get the fullest return for every dollar that
is spent and how to get the greatest amount
Of satisfaction out Of every hour Of work.
Money IL simply medium Of exchangc-what
one buys with his savings determines what
lie actually gets for his services. In every
case those who make Il budget and live up
10 it ns rigidly ns thcy can get far more
than those who spend at hapha2ard.
Keep record OF expenditures. 4 per-
SOn cannot expect TO make Il suCCesS of the
business of living if he keeps track only of
what comes III and merely guesses ut what
goes ont aud what Il goes for. Every sane
business keeps Il careful record, even down
to the little expenditures termed petty
cash. Without keeping such IL record Of
personal expenditures no one can actually
! know for what he is working Goodness only
| helped any one to get ahead.
Bank Account Important
"llave bank account. Most financially
| solid persons pay their bills by check. thus
! making the record OF the payment aud the
| receipt Il single one. 1t is safer and more
| convenient to transmit than cash. But this
| is not its only merit. 4 bank account at
| interest guards money and helps it to grow.
Another important duty to ones depend
cnty as well as TO himself is the carrying of a
reasonable amount of life insurance. Wiping
|. out worry as to what will happen TO them
will increase a persons present day Ell
| cheney and earning power. Tho protection
| of oue's family against the possible loss OF
the bread winner is an essential element Of
| modern life.
! "MakQ a will. 4 properly drawn will in
! surcs that what one leaves will 60 TO those
whom he chooses. 1t is, as It we're, tho final
! deed TO all that man possesses. \ will
| saves court proceedings, delays and expense
for small ns well as for large estates.
Owning II home. \ home is far more
! than q house. II makes one an active pnrt.
ner in the community. increases his self
respect and makes for family stability.
| Owning a home adds 10 present day savings
| and comfort and secures old age. II supplies
motive which makes saving easier and