Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1922-08-14

lonaole In Paris, about. as years ago,
Marce!s shop was so. packed with
customers that special prices were
offered for immediate service. Then
anxious IN panic stricken at the
thought of facing a straight-haired
evening, began to bid for the next
turn at the waving irons. When i'm
portant social functions were pending,
bids for a real Marcel wave. quick,
rose to 500. :
Marcel taught his method to his as
slstants, wore his own hair and beard
au naturel, and finally retired. Now,
ne IS 20 years old and Paris is going
to celebrate in his honor. He gave
the hairdressipg business a boost when
II was IN a slump and the business
mas never fallen back into that de-
preston. No woman, we understand
can wave her own hair to look like
a professional job. Yet waves are
admired. So the hairdressers smile
and thank heaven for Monsieur Mar
Gel and his epoch-nlaking invention.
Plans to make Marcels fete a not
able event are already we'll under
Way.N The celebration is to last nine
days in October. There are to be ex-
hib1tions of all the implements, styles,
n methods known to modern hair
oressers. An elaborate collection OF
wax figures will show the history of
c%oiffures. The Partisan public will be
shown the latest methods for achiev-
ing a permanent wave and changing
the Ole Of ones hair. Experts in
turning out complicated coiffures will
engage in exciting contests. I
Marcel will be dined and his work
described and lauded. The climax in
the orgy of waves will be a bal, with
mannequins on display and the wom-
en- present waved according. to the
method invented by the guest of hon
The invention of Marcel is a sim
PIE looking affair. When skillfully
done his wave is Supposed to resemble
the natural ripple In, curly hair. II
might seem odd that with curling
irons of various sorts in use no one
had initiated waves before Marcel's
time - 49,
In reality the wave is more subtle
than it appears. Marcel spent several
years experimenting and practicing
before he was able to produce q wave
that was satisfactory to him. A lesa
determined or devoted ,hairdresser
would probably have given up the at
tempt when the first waves looked
worse than no waves at all.
Marcel had to determine BY endless
experiment the best way to hold irons,
now to twist them, and how to space
the curl. The dexterity with which
the wave Is manufactured, y even il
all the rules are followed. is another
important factor. There are waves
and waves, as a look aroundSany BALI
room will show. Marcel spent, is
years on his invention before he laid
Paris at his feet, and in those years
or practice with little encouragement
he acquired the skill that made his
wave and himself famous.
In only point has Marcel fallen
snort OF the. standards of greatness in
business. Considering his assets and
his reputation the fortune he amassed
would leave the successful business
man OF this caNntry flabbergasted,
Monsieur Mafeer retired to his cha
tteau with considerably less than d
million dollars-7about 100000 to be
more exact.
To be sure he retired when ne was
only middle-aged. But to work 30
long and SO hard, and then when sue
cess came to-. retire calmly with less
than q million! The longer you think
of 1t the more certain you become
that Marcel Is not eligible to smok
big black cigars with our large and
select group OF financial wizards and
big business men, His naglecting
this point is hard for an American "a
understand It can only be explained
on two grounds: Monsieur Marcel is
French, and he was not brought up
on the American success magazines.
ANeWvEps rN rryxrerrcn,r