Arizona republican., 1922-04-08
ARE
TOLD To BOOST
FOR OWN STATE
w. D. O'Neil Urges Ari-
zona To "Climb A Tree
And Holler" About Ad-
vantages Latent Here

/
vantages Latent Here
"He who whispers down a we'll
About the things he has to sell
Viii never reap the shining dollars
Like. he who climbs tree and
hoIIers."
Phoenix and Arizona shall climb
tree and 'holler" about the many
advantages here that await the pros
pective visitor, declared W. d. O'Neil
yesterday before the Rotary club at
their luncheon at the Hotel Adams.
Mr.. O'Neil had just concluded his
talk concerning a publicity trip he
had. just concluded throughout the
country in the interest Of Ingleside,
owned by Ralph Murphy and had
wound it up with the above quatrain.
During the three and one-h half
months Mr.. O'Neil was away he vis-
tied is states and S6 cities and deliv-
cred more than so talks on Arizona,
the Salt River valley, the Roosevelt
dam, the Apache Trail, the Grand
Canyon and the Arizona climate, the
finest winter climate in the world.
His trip took him from Maine to Call
ifornia
Everywhere ! went" said Mr..
O'Neil, Il carried away the impress
sion that sunny southern California
was outselling us here in the Salt
River valley a thousand to one. and
l am satisfied that. properly under
stood, our arid winter climate would
be greatly preferred to the humid
winter climate OF our competitors.
Il found that the Southern Pa
cific railroad was routing all their
Apache trail highway passengers in
to the Roosevelt dam through Globe,
and then sending them back over the
same route because they claim that
the condition of the Apache trail
highway from the dam to Mesa is in
to recommend it to the high class
tourists they cater to.
Loss to Hotels
Let me show you in dollars and
cents what this has cost the hotels
of Phoenix in one winter Let us
assume that only 500 people have
been diverted from stopping in Phoe-
nix one day. This has cost the
hotels here not less than $4,000 and
Phoenix has lost the advantage of
the boosting that these 500 high class
people would have done for us among
their friends and relatives in their
letters and in their talks when they
return
Mr.. O'Neil urged that Phoenix and
Arizona do some real boosting for
the fine climate which they have and
to emulate their competitors whom he
found everywhere.
But Phoenix is not much longer to
be a loser Of all this tourist traffic
by reason of the bad condition of the
FIa To-. 1nt. to-
of the chamber of commerce. an
nounced in a talk that followed that
of Mr.. O'Neil. He informed the Ro-
tarians, to loud applause. that on
April Ii the state engineer with his
crews viii start to expend S325. 200 in
putting the Apachet rail in shape.
Mr.. Welchs talk was on the ac-
complishment of the chamber of
commerce during the past year and
what is contemplated for the year to
come.
The advertising which Phoenix and
the valley and the state must do in
order to bring people here costs real
money, and real money must be spent
to get results. he declared. For the
past four or five years, the advertis-
ing Of this valley has been along
wrong lines, he said. The climate
is the best asset Of the valley and
should be brought to the notice of
all the people in the east and north.
Aid From Tucson
Mr. Welch spoke of the great meet
ing of Tucson and Phoenix represen-
tatives the previous evening at which
it was agreed that the two cities
should get together and work for
their mutual Improvement.
If we can't sell Phoenix to a
stranger" said the speaker. let US
sell him Tucson"
The only real way to lower the
taxes. Mr.. Welch declared. is to
bring in more people and increase
the total taxable property.
Accomplishment of the Arizona
Industrial Congress" was the subject
of brief talk by p. G.. Spilsbury,
president of the congress.
Concerning the Colorado River
project, Mr.. Spilsbury declared that
the policy worked out by the con-
gress to be the only basic principle
accepted and which still stands.
In the fight for equitable freight
rates, the congress sent man to
Washington to give testimony be-
fore the intermountain rate associa-
tion. AS a result the intermountain
rate association and the Arizona In
QuStIidls OOllSTSSS nave JOIHeu III IL
ture efforts for equitable rates.
Speaking of economy in state gov
ernment. Mr.. Spilsbury stated that
1t had been found that no state for
many years has actually reduced the
total taxes. 1t is realized, he said,
that needless slashing of taxes is un-
wise; there must be efficient govern
ment. The only way to reduce taxes
is TO increase property to be taxed,
to build up the taxable assets.
Mr.. Spilsbury spoke of what had
been gained in the use Arizona
Products" campaign.
w. l.. Pinney was chairman of the
meeting.
HIIr0F nnRIAnInR0u