Five Mile Beach weekly journal., 1922-12-15

different local organizations were
specially invited guests and which
took place in the high school audi
torium on Thursday evening, Deem
her 7th. The Wildwood City Band
was present and started things off
with a lively rendition Of the Wild
wood song, Joined in by the large au-
dience. The playing and singing of
america" came next and then Presi-
dent Goslin raped for order and
called for the reading of the minutes
by Secretary w. COPYRIGHT Smith.
This completed and the minutes ap-
proved the annual reports of the va
rious committees were now in order.
The first of these was that of the Ad-
vertising Committee, read by Chair
man G. Howard Topham. Mr.. Top
ham, in reading his report, disclosed
many interesting facts in regard to
the advertising of the past year. This
included newspaper advertising in "a
papers scattered throughout 10 large
cities of the country in 9 different
states. This advertising totaled 1920
lines of space in the papers. Aside
from this there were $4,000 more lines
given to the city in publicity than in
past years, and this did not include
the different newspaper illustrations
printed. Seven national magazine
publications carried wildwood adver-
Using, as we'll as the booklets of the
Pennsylvania and Reading Railroads
and the issues of the American Golfer
magazine. Three electric lighted signs
told p~assersby of Wildwood. One of
these was on the Pennsylvania main
line out of Philadelphia. Another was
on Columbia avenue in Philadelphia,
where it was seen by motorist as we'll
as train traveller. The third was at
the entrance to the Wildwood boule-
yard. Two hundred and fifty railroad
stations on the Reading lines carried
billboard advertising for Wildwood.
Six hundred small road signs are scat
tered on the auto roads in nearby
states and ever run as far west as
Ohio. T~hirty-fve thousand city book
lets we're distributed during the past
year and information bureaus, includ-
ing the AZ stations of the Foster Ser
vice and the local office, gave data
regarding Wildwood. At the local Of
flee 6,758 inquiries were answered
during the summer. The Wildwood
song, of which 5000 copies were sold,
helped greatly in advertising the city,
as did also the small auto license tags
of which many hundreds were sold.
In closing his report Mr.. Topham said
that he felt Wildwood had in every
way been better advertised in 1922
than at any previous time. He praised
the Dorland Advertising Agency for
their work and recommended them
when the 1923 contract was issued.
Alfred Winterburn was the next
chairman to give a report. His report
was for the Entertainment Committee,
and he told how that body had con-
Quoted the Decoration Day exercises,
the Baby Parade, aided in the 2. D.
S. of A. Convention, the Tall Cedars
celebration, the Firemen's Day cele-
bration and had also furnished a trip
to the fishing banks for the troop OF
Vineland Boy Scouts that camped here
last summer. He urged that a larger
appropriation be made this committee
for 1923 so that even greater work
may be accomplished.
For the Railroad Committee, Evans
G. Slaughter gave the report that bet
ter service had been the policy
throughout 1922 and stated that he
thought he could promise better sup
port from both roads for the next
year.
Senator W. H. Bright reported on
the Legislation Committee and stated
that the next session of the State
Legislature will on January
9th. He then read a resolution which
he will introduce on the opening day,
which, if passed, will, give a $5O,ooO
appropriation to the Board OF Conser-
vation for an advertising campaign
for the state. He also stated that IN
a session with Assemblyman-elect
Ralph Stevens and the State Board
of Highway officials they had urged
an early start in the 1928 building
campaign on the roads of Cape May
County. They also urged on the high
way officials that they build the 40
more needed miles Of paved road In
this county, and the Senator stated
that the highway engineer had spoken
favorably on their suggestions.
The Hotel Committees report was
next, read by William Woods, in the
absence of Chairman Sinnamon. This
report told of the Atlantic City Expo
sition, the New Jersey State Conven-
ton at Lake Hopatcong and the land
ing of the State Convention for Wild
wood for 1928. Told of the work at
the Hotel Exposition at New YORK
City, and described the work lone at
this affair and closed by saying that
the Hotelmen's Association was doing
much ito drive out the "Fly-by-nlgnt