Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1922-02-19
FORD TAKES OVER
LINCOLN CO. AND
WILL MAKE CARS
Almost LimitIesS Resources
Are Brought by Purchase;
QuiCkeI Auto and Supply
Co. Local Distributors.

The Quickel Auto and Supply
company, the local distributors of
the Ford pleasure cars, trucks
and tractors, have recently ac-
quired the local agency for the
Lincoln cars, the Fords, on Sat
urday, February A. having taken
over the entire plants and equip
ment of that company. Desiring
that the readers of the Journal
get full facts about the Lincoln
company purchase, Mr.. Quickel
asks that the following article be
published:
Saturday, Feb. 4, Henry and
Edsel Ford, in association with
Henry M. and Wilfred c. Leland,
who originally founded the Lin
coin Motor company, took over
the entire plants and equipment
of that company.
This is believed to be the be-
ginning of what is expected to
result in one of the most far
reaching affiliations in the motor
car industry; on one end the
tremendous Ford institutions
turning out 100000 or more
motor vehicles year, and on
the other end the Leland-bui
Lincoln which in a comparative
ly short time has forged its way
to the front as probably the fin
est constructed car the world has
ever seen.
Money Was Handicap.
1t brings to the Lincoln COM
pany Ford's almost limitless re.
sources, and lack of finances was
the only handicap the Lincoln
Motor company had ever expert
enced. 1t also brings together
two men who are recognized as
unquestioned leaders in their re-
spective fields, Ford as the mas
ter manufacturer in quantity pro-
duction, and Henry M. Leland as
the master of the finest things
mechanical.
While the new Lincoln COM
pany becomes affiliated with the
Ford Motor company, the execu-
tive personnel of the two con-
Germs will be held separate and
distinct, the management Of the
Lincoln company continuing with
Henry M. and Wilfred c. Leland;
III tlNly Lil5 was Ollt VI lIl6 con-
ditions insisted on by Mr.. Ford
at the outset of the negotiations.
Increased Schedule.
An increased manufacturing
schedule will be inaugurated i'm
mediately, there being a large
amount of stock in various stages
of completion and much which
is finished and ready for assemb-
ling. The former Lincoln manu-
featuring organization has large
~ been held intact and prepara-
tons were all made in advance
so that everything would be in
readiness to go forward as soon
as the necessary formalities had
been completed.
1t is apparent that many per-
sons have been misled into the
idea that the Ford connection in
dtcates revolution in policies, |
particularly as those policies con- |
Germ manufacturing practices and |
selling prices, but it is commended !
that anyone at all familiar with |
fine car construction knows the |
absurdity of any sweeping reduce
ton in prices for car of the |
Lfncoln's character.
Both Mr.. Leland and Mr.. Ford
have emphasized in the strongest
possible terms that any thought
of change in the Leland manufac-
turing standards would be utterly
out of all reason.
Wanted Square Deal.
Henry Ford himself made 1t
very clear when in a recent in
terview he said that his principal
object in interesting himself in
the Lincoln company was to in
sure the perpetuation of the Ie-
land high standards of manufac-