East Mississippi times. (Starkville, Miss.) 19??-1926, 1922-01-13
Starkville's Show Window

| No town in East Mississippi has
better stores aud greater variety
OF goods for lovers of fashion to
select from. Time war, aud that
not long ago when other cities
were the marts of style for Stark.
! Williams but now the latest, aid
best of everything can be found ut
home without going to the cslo
lgues of New York. Chicago, st.
Louis or other cities. Subtlv, con.
stantly, the standard of taste has
been raised and thus the demand
for merchandise of distinction and
worth has been greatly widened.
AS a part OF this educatvs proc O.
goods offered for sale have been
Idlsplayed artically. In au environ.
ment will calculated to bring out
their quality and value. Beautiful.
" designed and finished store fix
lures, plate glass windows and
show cases placed to reflect beauti.
full wares, each merchant has made
bis window artistic with Mxlrisut
settings OF studied harmony that
has II effect on even the most OBJ
tuse.
One of noticeable fact Is that in
the past few wears nearly everyone
vi leading our stores while d
changing location his changed It's
shell, building itself like the cham.
bered. nautiles, more s'ste,y
mansion, and new fronts wi b dis.
pay windows are I? ell in nra,ly
oil the leading business houses of
tbs city.
The window displays Of our city
are away above the average OF any
other town of Starkyille's sigs. ~
Thisis no small factor 10, &c,
counting for the vast number Of
Persons that throng our streets.
Here they may become informed
as to the latest whim OF fashion,
while they feast their eyes on the
wonderful displays--hats that we'll
merit the appelation OF creations,
gowns of a magnilicence that recall
the royal court of France In its
Dalmiest days, Jewels that might
well n'ake the Queen OF Sheba en-
vious, Here, too. nre windows
devoted to beautiful furniture bean.
tifullr grouped, house furnishings
that point the way to the equip
ment of well>ordered home pies
lures aud objects OF art that Of
charms and excellence can nowhere
he surpassed.
There is nothing beautiful
and costy. nothing rare and
desirable im the way OF mate.
rial things, that il not obtaipab'e
here. Jewels, oriental wares with
their mystic charm, wonderful furs
fashioned into exquisite garments.
fragile poreelains and pottery, ric.
fabrics with the exotic beauty Of a
rare flower. wonderfully wrought
cabinets and chests. rare pieces OF /,
antique furniture. AMI thor nds
of other objects well calanlatej to
please the eye and Intrigue tbs ims
agination, are all to be found some.
where or other in the stores Of this
city.
Each store knows that at least, .
part OF It's clientele consists Of die.
| eliminating buyers who will have
nothing to do with the tawdry. the
bizarre. the exaggerated or the
crude. The goods brought together
from many places in order to please
this discriminating demand leavens.
{; the whole. until it is remarkable
how little dross is found in the
pure gold OF the commodities Offer
ed. The general public owes to
these leaders of style and fashion
this raising OF the stauda,d OF
taste. which is seen so clearly wheu
we compare the usu ii stock In trade
OF the shops OF twenty or even ten
years ago with those now fouHd
in Starkville.
The merchant of Starkville are
awake They have determined to
cope with the great mail order
houses and carry such goods and
make such prices that thp mer-
chants Of Columbus, West Point
and other towns cannot wrest the
frada from Thorn wh;oh 10 ~;<,htt