The New York herald., 1922-06-18
Public Is In for Another
Miracle Man Photo Play
Count and Countess in
Movies.

came or wealthy family, unlike Her
ton. went TO Los Angeles and got job
as an extra IN Miss Harriss company
Just to be near his divinity and share
the same studio light burns with her.
Did il get him anywhere? Not so YOU
could notice with icroscope-wherein
truth is just like fiction.
The latest word from John Emerson
and Anita Loos. now in Europe. is that
they find Vienna even more gay and
attractive than before the war, and
they have decided to settle down there
for the rest of their natural lives-until
they feel life is unnatural and they de-
eide to move on. They have already
taken an apartment in Paris. but have
shut that up. as proof to all the world
that they mean to stand by Vienna.
Probably Manchuria will be their next
stop.
No testimony is given by them as to
the after war quality of beer there-this
comment being simply thrown In as the
necessary introduction TO one of Miss
Looss stories:
She was staying at the Coronado
Hotel one summer and watching the
groups OF nouveaux riches give one
another the supreme fishy eye in the
lobby. One day a stout dowager came
up to another elderly and bejeweled
woman seated near Miss Loos and
introduced herself in honeyed tones:
Tn Mrs. B. from Miiwaukee-the
h. brewing family, you know. AS !
understand you're in the same business,
| thought il might be nice for us TO
get acquainted"
All" said the other woman frostily,
but We are in distilleries."
The star of a recent picture playing
wealthy Irish heiress, naturally had
to have the most expensive automobile
that money could buy. so an American
make was used. and the Rhole Island
license plate was kept on it. even
though tue scene of the story was
the Tmerald Isle. One of those mean
persons who are always noticing such
things spotted it in the studio projec-
ton room and unburdened himself to
the director quite frankly.
Don't you think the fans will notice
the r. L. on the license plate and
think it's a trifle odd?''
We'll, If they do answered the
optimistic dierctor. they'll probably
imagine it means Republic OF Ireland.
A survey OF movie conditions in the
West recently conducted by Howard
Mcclellan, managing editor OF the IL.
Gates that business in the Aim theaters
is picking up generally and that exhibi-
tors are less convinced that the thing
for them to do presently is to engineer
successful bankruptcy. An outstanding
element in the Improvement is the dis
tinct lesseEing Of unemployment and the
opening again of many of the factories,
and for the cinema exhibitor while there s
work there's hope.
During the drouth in patronage that
has been in evidence the last year many
exhibitors were hard nut to II to SOS
that Aim fans didn't break the Nd hatit
OF going to the movies. The public has
become more critical OF photoplays. no
longer attending them just because they
actually move, and the Aims can hardly
be said to have the hold of dissipa tion
on spectators-they don't really replace
the saloon in so far as they seem vital
necessity.
SO the exhibitors planned schemes 10
! keep the patrons flowing to their houses
during hard times in order that they
mightn't develop a passion for pool and
billiards instead in the interim before
prosperity. They arranged plant" per-
| formances and the tickets were distrib.
uted gratis at factories by foremen for
| certain afternoon and evening shows
| solely for the purpose OF reminding thG
public that they owed duty TO the
films.
Henry Ford is reported TO have shut
| down his moxie shop in Detroit and 70
have gone out Of the business of assem-
bling pictures by the yard. His educa-
tional features we're generally OF good
quality. and made machinery as inter-
esting on the screen as one of his fliv-
vers-especisly when il balks. But
Ford may come back into production on
a larger scale in the future. and he still
has more than n fatherly interest In
them. for his pocketbook is said to have
been deeply touched. Fitzpatrick and
McElroy OF Chicago, who marketed his
product. have a chain OF film theatres
through Illinois. and Ford Is said to
have put money in them. still having
enough left. according to Thomas A.
Edison. to have s27.0oo000 In the bank