The Princeton union. [volume] (Princeton, Minn.) 1876-1976, 1922-05-04
KEEP THE BUSINESS AT HOME.

KEEP THE BUSINESS AT HOME.
The Union, like the majority Of
reputable newspapers, usually refrains
from commenting on the patronage it
receives from the local business es-
Establishments, but it would seem that
a few remarks relative to certain
matter would not be amiss at this
time.
The two methods Of advertising
most extensively employed by the
merchants in a village the size of
Princeton are advertising in the col
umns of the local newspaper and mail
ing circulars. The latter method has
proved to be fairly popular during the
last few months. We do not know
just why the circulars are sometimes
considered to be more effective than
the newspaper advertisements. Posi-
bly, the average individual feels that
circular which he receives enclosed
in an envelope is a mark of personal
attention and he may therefore be in
clined to give it particularly careful
attention. Of course both the adver-
tisement in the newspaper and the cir
cluar are personal message from
the merchant to his patrons. How
ever, the point that should be empha-
sized is that both forms of advertis-
ing can and should be handled by the
newspaper and printing establishment
in the community.
There are printing houses located
in Minnesota who specialize in these
circulars. Representatives of these
firms canvas the villages and smaller
cities of the state endeavoring to Sc
sure season contracts with the vari-
GUS business houses. In any town
where there is printing office that is
sufficiently we'll equipped to handle
the volume Of business demanded by
the merchants, these solicitors should
not be given a dollars worth of ad-
vertising, unless the dealers are not
in sympathy with their local newspa-
per and do not wish to support it,
We sincerely hope that every news
paper and printing office located in the
villages and smaller cities of the state
will be awake to the situation. The
newspaper, which is the mouthpiece Of
it's community, should certainly raise
protesting voice against business
being given to out-of-town establish
ments when it can be handled just
as we'll or better by local firm, The
newspaper will be largely what it's
patrons make it. If it is given a big
volume of business, it expands and be-
comes an influential factor in the up-
building of the community. Any man
is displaying short-sighted Judgment
who does not support the local institu-
tions from which he derives benefits.
Within the last month representa-
tlves from two establishments who
! specialize in printing these circulars
visited Princeton. We trust that none
of our local firms gave them encour-
agement, but we know that they re-
ceived decided rebuff in two of our
largest stores. The heads of these
firms Informed the agents that they
believed in patronizll1g home indus.
tries and that there was printing Of
flee in Princeton thai could prepare
and circulate all the bills that they
or any other firms could use. The
Union appreciates the loyal support i
has received from the Princeton mer
chants and it will in the future as il
the past do everything in it's power
to reciprocate. In a technical sense
we can reciprocate by offering our pa
irons first-class workmanship and thu
best possible service. In bigger
broader sense we can reciprocate i,
maintaining an absolutely Independent
newspaper interested in the upbuild
ing of the entire community and work
ing for the best interests Of all tn,
people,