davidaulloa/AmericanStories huggingface dataset:
The evening world., 1922-05-18
A Suggestion.

To the Editor OF The Evening World:
If Mr.. William Sinclair, who asked
for the names OF the Congressman
who voted for and against the Vol
stead act. will send one dollar to the
Association Against the Prohibition
Amendment at No. s66 Madison Ave-
nue. he will be kept informed, as a
member who the wet and dry candi-
dates are. Join us.
A WOMAN MEMBER.
The evening world., 1922-05-18
From Natures Past,
Copyright, 1922 (New York Evening World,
by Press Publishing Company.

by Press Publishing Company.
THE Duck-6ILLED DINoSAUR.
One OF the creations of early artists
Of fancy was huge liZard-like
animal with the bill of a duck. Such
an animal did exist, however. The
best evidence that 1t roamed this con-
tinent millions of years ago is its
mummy" skeleton in the Museum
In this amazing exhibition the cpl
dermis is plainly to be seen, "shrunk-
en- around the limbs, tightly drawn
along the bony surfaces and con-
tracted like a great curtain below the
chest area" as Professor Henry Fair
field Osborn puts 1t.
This extinct creature, Of which the
scientific name is ''trachodon," or
trough TOOTH" was discovered in an
astonishingly complete form by Q
famous fossil hunter, Charles ii.
Sternberg, in Kansas
Any one who has seen duck
nibbling at the bottom Of a pond with
his bill can imagine the use to
which the trachodon put the same
kind of bill, many times larger than
that of the justly celebrated Long
Island bird.
The evening world., 1922-05-18
From the Wise

True modesty duoids everything
that Is criminal; false mlodesty
everything that is untdShiondble.
Addison.
We tell. our triumphs to the
crord but our o,Cn hearts are the
sole confddnts OF our SOrrotoS.
-Bulwsr Lytton.
The evening world., 1922-05-18

Buy land that slopes totCdrd the
centre and marry girl 0hose
mother is good.
japanese proverb.
The pitcher goes so often to the
Wdter that it comes home broken at
ldSt.-Prov erb.
MI be Gods tUork, il l0iH stand;
II mans, IL UiH perish.
--GOrmsn proVeTb.
The evening world., 1922-05-18
THE OLD GUARD REELS.

WITH the returns almost complete, it is evi-
w dent that Clifford Pinchot won the nomi-
nation for Governor as we'll as the honor of wreck
ing the Republican political machine in Penn
sylvania.
The Republican nomination in Pennsylvania
has always been equivalent to election 1t is likely
to be so this yeat. Pinchot will probably be
the next Governor and the machine will have
two years in which to practise the sabotage of
government.
But whatever the results for Pennsylvania, the
Indiana and Pennsylvania primaries have been
encouraging for other States.
If it is possible to break the machine in In
diana and in Pennsylvania, it is possible to do
SO anywhere.
Tuesday" as Senator Moses laconically adj
mitted, was bad day for US Tories"
The evening world., 1922-05-18
Police Parade.


To the Editor Of The Evening World:
A wounded ex-soldier, now a MEM
ber Of the Police Department, wrote
an article in The Evening World a few
days ago complaining of the fact that
ex-service men in the department were
mingled all through the platoons and
aren't even noticed" when they should
have the honor due them in the police
parade.
There is no honor due any ex-service
man in the police force because of his
previous occupation. The police parade
is not for the purpose of display
ing the ex-service men but TO display
the members of the force. No ex-
soldier will be honored in the Police
Department unless he performs the
duties or acts that deserve meritorious
| rewards. The members that were dec
grated on the police parade day are
the honor men, whether they be ex-
soldiers or not.
| Many ex-soldiers seem to think thai
their previous service is indispensable
| to the police force. That Is not so
and the sooner they forget they wer,
soldiers and understand they are po
| licemen the better for the city and tn,
efficiency of the police force.
Our friend the ex-soldier wishes Il
let the public know that among th'
tail end of the parade there were SOM
of the real soldiers. The citizens o
New York are 1t looking for soldiers
in their police parade, but are lookinj
for POLICEMEN. or course, ou
friend might mean the police reserves
but we citizens of this Gotham do no
classify them as real policemen, bu
rather among the soldier class.
The police parade was as ever
great event. We New Workers may b
proud of our "cops" because they usu
ally live up to our expectations. TIL
few months that have passed have re
yealed the bravery among the NeN
York police and the sacrifice they hav
made in their duties. May the citizen
sustain them in the enforcement of tn
laws.
Let us salute those Of the "cops
that have paid the supreme sacrifice
May their memory ever be green, an
may the Eternal God have mercy upo
their souls when they reach that grea
beyond from whence there is no n
turning. ]. o, JOHNSON.
New York City. May IA, 1922.
The evening world., 1922-05-18
n. stsrIing-ToNner Hi.

To the Editor of The Evening World:
The advocates of the Sterling
Towner educational bill, the essence
Of which is TO Federalize education
throughout the United States and
make czar OF the Secretary Of
Education. who would be in absolute
control OF all funds and in case any
State did not agree with him he
would withhold the money from it, re-
! ssiVsd = severe Jolt" from Dean w,
The evening world., 1922-05-18

"steel dinners" with Mr. Gary in attend
ance we're regular procedure several years
ago. But they were abandoned for fear of
prosecution.
The evening world., 1922-05-18
From Evening World Readers

What readabie7
thousand q
There
in few words Take TO
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
CURB FINISHES EASY
Standard Oil OF Indiana Follows
Recession.
(By Thomson d McKinnon.,
BIZ ". u. GENES

United Financial STAFF Correspondent.
NEW YORK. Aug. AFTER an ae-
tive morning of higher prices, curb
traders today became more interested
in the conference OF rail executives
here than they were in the market
with the result that prices eased off
and The general market closed lower
Throughout the day motor stocks
acted well. WHY'S first preferred
reached a new high at 305 and
closed only slightly under that fig
ure. The rise came coincident with
reports that WHY'S corporation had
reported q settlement of its obliga-
tions to WHY'S Overland. Stutz closed
at 15A, Il of point better than yes
terday, while Mercer Motor voting
trust certificates and stock closed off
slightly.
The oils Joined the recession Of the
afternoon, Standard Of Indiana getting
to 1885 after selling above 108 in the
morning. International Pete and Mu-
tual oil were off 4 and Atlantic Lo-
Dos off q.
Southern States at 13A was un-
changed.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
BONDS CLOSE ADVANCED
Liberties Hold Steady at Slightly
Lower Level.
BIZ W. Z. CRIMES.
United Financial STAFF Correspondent.

CTtted t3rdnct0t SfGH Correspondent.
NEW YORK. Aug. 1.-The bono
market had another day OF advancing
prices. the procession upward agar
led by railroad issues, which were fol
lowed by most industrials.
Liberty bonds had another day o.
steadiness around prices slightly be
low the recent high figures, when fol
lowing Government bonds were in (
hesitant mood.
Third Avenue income fves were
again a leader among the fractions
advancing rs points over yesterday
close 20 CAS-.
In many ways the strike has ap
peared to help the railroad bonds. o
course, such issues as Norfolk &
Western and c. & o., both nonuniol
coal carriers, were expected t. be ben
Gifted. But as to the other roads, the
strike caused an analysis by investor
and traders, which disclosed the IA
voarble position they were in. This
was emphasized by the good Jun,
earnings statement.
Both first and second class railroad
bonds participated in tOday's advance,
which was by small fractions, but wei
distributed over the whole list.
Foreign bonds were irregular
French 715s were off u, while the
IS were up Is. United Kingdom bond:
held firm.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01

Bids for car lots of grain and hay at the
call of the Indianapolis Board of Trade
were.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
CHICAGO GRAINS
CLOSE UNEVEN
Corn Displays Only Strength OF
Group-Wheat Lacks
Steadiness.
BIZ United Financial

CHICAGO, Aug. 1.-Grain prices
closed irregular on the Chicago Board
of Trade today following a day of
easy fractional fluctuations. Trading
was mostly light, corn showing the
only strength manifested during the
day, closing higher.
Wheat prices were irregular, Sep
TENDER closing lower and December
advancing about 1ac over the opening
level. Thrashing returns of winter
wheat showed an average yield slight
ly below previous indications, accord
ing to report issued today by B. w.
Snow, grain expert. Spring wheat is
maturing rapidly.
Figures show the total wheat yield
to approximate S31 100000 bushels.
compared with the official forecast
last month of $4,000, 900 bushels.
Some buying that was believed to be
speculative developed late in the day
and boosted prices fractionally over
the days low mark
Prices showed a strong upward ten
dency in the late hours Of trading in
corn. Returns throughout the corn
producing area point to a lighter crop
than anticipated. Buyers were active
toward the close, and the purchasing
spread to the houses with export CON
nectiOn.
Oats continued steady and prices
were practically unchanged at the
close, Generally favorable crop re-
ports came from several points in the
West, but lighter receipts at all pri-
mary markets made traders look with
some doubt at the crop prospects.
Prices showed a tendency to follow the
corn market and they closed up about
u cent.
Weakness in tho foreign demand re-
suited in a drop in the prices OF pro-
visions today. but fairly heavy buying
by local packers held the decline to
narrow limits.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
CHICAGO HOGS STEADY
Demands Take Care of Receipts and
HOldOVer.
BIZ United Financial

ny OUit6u HbUUCtUt
CHICAGO, Aug. Hog prices
were steady to strong at the Chicago
stockyards today. Receipts were 81
600, with a holdover supply of more
than $4,000, but fairly active demand
held prices TO steady figures. A guam
tity Of choice light grades was the best
strengthening influence in the trading.
Total supply at the ten big markets
was $1,000 compared with $500 for
the corresponding day last week.
Light receipts was the chief factoA
in holding cattle prices at steady wi
strong figures. Receipts were only o.
900 and the killers took about 1000
head of this number in direct consign-
ments from other trading points. The
total supply of cattle at the ten prin-
cipal markets was about 5000 lighter
than the same day last week.
A run Of 5000 sheep. most Of which
were common grades, gave the mar
ket a weak tone and some lambs were
selling a quarter lower than yester-
days average. The ten chief markets
posted a total supply of $500 against
~, 900 last Tuesday.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
SWINE PRICES
HOLD STEADY;
RECEIPTS HIGH
Calves and Sheep Lose Ground
Cattle Manage to Cling
to Old Levels.
nANGE OF 400 PRICES.

Although buyers attempted to exert
pressure in the hog section of the To-
cal livestock exchange today to lower
prices, the market remained steady
to weak, with best hogs bringing S11.
Receipts, 1000.
The cattle market remained steady,
with best steers at 10.16@10.40. Re-
ceipts, 500.
The bottom dropped out Of the calf
market, however, which has been
showing exceptional strength, and
prices dropped so cents to 81 uniform
ly throughout the whole market. The
principal cause Of the drop was the
size of the receipts, 900. The bulk
Of the sales were from $3.50 to $40,
with an extreme top Of $1,000.
Prices on common grades Of sheep
and lambs fell 25 to so cents. with
the better grades holding steady.
Good to choice ewes brought $2.50G5,
with spring lambs bringing $9Q12.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
BOSTON WOOL MARKET
BIZ Tnfted Financial

81 United FFndnCtdE
BOSTON, Aug. 1.-At the resumption of
ported firm and this had steadying in
nuence on the local market The con-
tinent was reported a good buyer Theer
was reported much interest in the Gov
ernrent estimate of the Argentine clip
which was given a S1,000,0O0 pounds
against 800, 900, 600 pounds last year. This
years estimate is the smallest in many
years. There is a good demand locally for
three-eighth blood woods and some dealers
are said to be holding out for 81, but this
price is not general. Buying in the West is
practically over. but if three-eighth blood
knows MUS anything about them, for any ny Lots lots
Of this type are quickly mapped up-
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
COTTONSEEO OIL

Aug. l.
RAceiDtR

NEW YORK, Aux Tho cottonseed
oil market was active and weak New crop
months we're 10 to IA points lower on the
dalton In these new crop deliveries Old
crop months were comparatively steady and
August a premium over September
with September unchanged at the closing
price Of yesterday. The strength in the
nearby positions seems TO be due 10 the fact
that there is a fairly good business in oil
for domestic use both solid and compound
and quite as good demand for shortening
oil There is Some foreign inquiry. new
crop. but this is thought to be due to the
discount of the crop months under the
old. The weakness in lard after the open-
ing also had a somewhat depressing effect,
but new crop oil Is going down much faster
than ts lard.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
By United Financial

By UBStsc FtBdHCf1R
NEW YORK. Aug. 1.-The Wall
Street Journal today says:
Wall Street spent most OF the day
waiting for railroad executives to
make a decision on President Hard
ing's proposal for settlement of the
ket without an impulse in either d.
fection and prices fiuctuated aimless-
ly, producing the least improvement
OF the summer.
1t added little to the market data
from which some idea Of the imme-
date trend Of security values may
be gained. Rails were in special de-
mand, st. Paul common and pre-
ferred reached a new high for the
year, while Union Pacific. Frisco
common and Pittsburgh & West Vir-
ginia showed substantial gains over
the previous close.
Trading in the industrial group was
featured by exceptional activity in
mercantile stock. Kresge, Woolworth,
Kayser, Mallinson, Sears Roebuck.
body were well treated 20 especially
fine demands.
Motor stocks were heavy during the
greater part of the day because Of
the uncertainty over the effect Of
price reduction on the profits Of the
automobile companies.
When the Presidents insistence
upon restoration Of full seniority
rights to the striking shopmen be-
came known pressure was extended
to many other sections of the list and
the market displayed an irregular tone
during the latest dealings.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
INDIANAPOLIS CASH GRAIN

Aug. l.
Bids for car lots of grain and hay at the
call of the Indianapolis Board of Trade
were:
Wheat--Easier; No. 2 ret 9sH @99 nc.
Corn-Easier; No. white, bS a soc; No.
white, 81 a 5Sc; No 8 yellow, 5Sh q
SEA c; No. yellow, 575a q 56 u c: No. 3
mixed, 81 " q 5Sc; No. 4 mixed. 81 a 81 &C.
Oats-Steady; No. white. 81 a 81 u c;
No. 3 white. 30h oslo.
Hay-Track dianapolis-Weak; No. /
timothy, ST. a 1880: No. 2 timothy. S16 q
1850; No. light clover mixed. SIS q 15: 80;
No. / clover hay. $14 so @15. New hay
quoted at $2.50Q3 under old.
Inspections
Wheat--No. 2 red. IA cars: No. 8 red IL
cars; No. hard 1 car; No. mixed, l car;
No. 2 mixed, 3 cars; No. mixed. L car.
Total. 81 cars.
Corn-No. 8 white, 4 cars; No, 4 white, 1
car; No. white, cars; No. white, car;
No. 2 yellow, cars No. 8 yellow, cars;
No yellow, cars; No 8 yellow. 3 cars:
No 8 yellow, B cars; No. mixed, car.
Total % cars.
Oats-No. 2 white, cars; No. 3 white,
IS cars No. 2 mixed 1 car. Total, % cars.
Rye-No. 3. L car; No. 4. car Total.
2 cars.
Total number Of cars for day, 81.
Grain prices quoted I. o. b. basis Al u c
rate to New York.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
CITY ECONOMICAL

Mayor Shank's repeated pleas that
department heads live within the re-
stricted budget inherited from the
Jewett administration are being heed
ed, City Purchasing Agent Jesse E.
Miller said today.
Outgo from the city general fund
for materials and supplies, for the
last three months was from $500 t1
5000 less than the same weeks in
1921.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
WILL GIVE PLAYLET
Association to Show
Health Fair" at Fairgrounds.

The Health Fairy" playlet, under
the auspices Of the Marion County
tuberculosis Association, will be
given before children and their par
ents at three Fairgrounds this week,
June Gray, educational secretary Of
the anti-tuberculosis organization, an
nounced today. The schedule is: Tues
day, 8 p. m, Ellenberger Park play
ground, in Irvington; Wednesday. 2:45
D. m, Fall Creek and College Ave;
Thursday. p. m, at School No. go
". Washington St. and Elder Ave.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
RAW SUGAR MARKET
a. Uritcd FinaroiaI

NEW YORK. Aug. 1.-The raw sugar
market is unsettled. Cubas continued TO
be offered at 81 C cost and freight. while
some duty paid Cubas in warehouse here
are offered at about 5.30c delivered which
figures a parity Of about 3 11-l6c cost and
freight. Demand for refined is very quiet.
Raw sugar opened strong today: Septem-
Der. 500 q 3.67c; December. $40 a $500;
March, 3.50@3.51c
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
RYAN HOLDINGS
co TOMORROW
Stutz ColIateraIs Are Expected
to Be Bought by Banks
Now Holding Them.
BIZ United FinnncinL

By United Financial
NEW YORK, Aug. 1.-The banks
which hold as collateral for loans to
Allan A. Ryan, the controlling inter
est in the Stutz Motor Car Company.
probably will buy in the stock at the
public auction tomorrow
After the banks buy in the stock it
Is reported they will attempt to have
il listed again on the stock market in
hope Of in this way creating a market
that will bring a higher price for the
stock and enable them to realize on
the Ryan loans.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
INDIANAPOLIS PRODUCE

stock, lee. Poultry-Fowls over u lbs,
2Ic: under u lbs Ice: broilers. y lbs.
up. &c broilers under l q lbs, 24c. Cocks
and stays 12c; young tom turkeys over 10
BIS. etc; young hen turkeys over 8 lbs.
2Tc: old tom turkeys over 8 lbs, pc
Geese over 10 lbs, 12c; ducks over 4 lbs
lee: SQUADS II lbs. 70 the dozen. 16c.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01

$1.oSM. Corn-No. yellow SO u c: No. 2
yellow. 90 C; No. yellow, e2nc; No. 6
yellow. 60hc. No. mixed. 62%c; No. 2
mixed. 6Ohc; No. white, 62d No. 8
white, 62c: No. 4 white, 61Hc; No. 8
! white, Gle; No. 6 white, 60hc. Oats
No. 8 white. 3335 @351c No white,
80 u q 35c. Barley--55 q &c. Rye-75 u
| a 76c. Timothy-$4 q 5. Clover seed
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
BIZ United Finnncinl

OF Agriculture today estimated the condition
Of the cotton crop July 25 as 70.5 compared
with IL a month ago and 64.7 a year ago.
The estimate of the crop for 1922 vas
crop of 7.953641 bales. Indicates yield
per acre was 1879 pounds compared with
l24.5 pounds q year ago.
The condition of the crop on July 25, by
States with comparison follows:
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01

NEW YORK, Aug. 1-Money-CaT
money ruled / per cent: high. 4 per cent:
low. 4 per cent. Time rates all 3 - a u
per cent. Prime mercantile paper, quiet.
In bankers bills at S4441 = for demand
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
CHICAGO STOCKS
tBy Thomson & McKinnon)
CHICAGO PRODUCE
BIZ United Financial
~ Thomson & McKinnon)
Aug. l.

CHICAGO. Aug. 1-Butter-Receipts
a6.11S tubs; creamery extra. 33c; Standard
@24c. Eggs-Receipts. ID 03I cases Cur
rent receipts, 100 19hc; ordinary frsts. is
@1Ske: firsts. 2o92Ohc: extras, 81 u a
Twins. new. ISL 91Shc. Daisies, 1sc:
Young Americas, 1Sn 019c: Longhorns.
1S& G19A: Brick, 1SG1Shc. Live poul-
try-1urkeys. 25c: chickens, 16 a 21 y o;
springs. broIers. 81 q 26c: ROSTERS. Is = o;
1850. 146 21c; duckA &c.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
CLEVELAND PRODUCE

By tnfed FtHdncfdt
ct LEY. a. 40 aug n ImButteEtras
ftrsts 81 a 81 y c packing stock % q 26c.
Egss-Fresh gathered Northern extras, 2sc;
firsts, new cases. 81 y c.
Poultry unchanged.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
aS D.
the crop on July %. by

The acreage Of Egyptian cotton in 1922
is estimated at $4,000 acres in Arizona and
less than 1000 acres in California. In
1921 Arizona had rs 900 acres and Cali
fornia 5000 while in 1920. Arizona re-
ported 100000 and California $4,000 acres.
The great decrease in the acreage from the
high figure of 1920 follows this disastrous
break in prices that yesS
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
Stations OF
Indianapolis
District
IN THE COTTON MARKET
By United Financial

NEW YORK. Aug. with cotton
trades generally content to remain pending
the Government report there was little
action at the opening of the exchange to-
day. First prices were up 2 to off on
light trading among Southern, Western and
local interests
Cotton opened steady: October, 81 .23c up
2 points; December. 2116c off points;
January. 81 .02c of 2 points: March, 20.97c
UP l point: May 20.S3c off Q points.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
TERSE MARKET NOTES
By United Financial


CHICAGO. Aug. I.-Repeated reports that
the Russian wheat yield will surpass ex-
pectations has caused considerable bearish-
ness among traders. Russia. which was the
largest wheat exporting nation III the world
before the war, has been dependent upon the
American crop for several years, and If that
country can meet It's own demand this year.
the American export business will decrease
heavily. Roumania also is reported to have
9 satisfactory crop ready for harvesting.
MINNEAPOLIS, Aug. Eight cars of
the spring wheat crop arrived here yesterday
and satisfied traders that the quality win be
above the average. II tested high and sold
near the top of the range for the same kind
of old wheat
JOHN5TOwN. Pa. Aug. Goal pro-
duction In Cambria and Somerset Counties
shows an increase for the first week under
military protection. Operators declare tho
current week will bring another increase.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
CLEVELAND PRODUCE
' United Financial

By Untted T Hldnotdt
CLEVELAND, July 1-Bvtter--Extra,
ir tube, 400 4o15c; prime. 41Q41 Il G.;
frsts, 3sA packing stock, % gas. Eggs
extra firsts, 27c; Ohios. FL nc; Western
1rsts. new cases, 81 he
PoultrT--Live heavy fowls % 34c-
roosteEs. $50; spring duc1s. I9G23c.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01
BIZ Nnited Financial

LIVERPOOL. Aug. Spot cotton opened
quiet today with prices easier, sales 1000;
receipts 5000 including 1000 American.
E,ffttrao opauad o,7{af
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1922-08-01

On the other hand, the
man who looks to adver-
Using to checkmate all
weaknesses and short
comings of his business
to carry it along to vic
tory despite these, has a
childlike faith in the mi
raculOus.
Advertising will not
make his product or his
service any better than
they are, but it will bring
him the full benefits Of
their merits. It will not
eliminate wastefulness in
MS factory or MS store,
but it will reduce his cost
to operate. It will not
m a Ike illogical selling
methods successful, but
it will assist good selling
methods, and often point
the way for improving
them.
Advertising is the most
inexpensive m O t e
power that the manufac-
turer or merchant can
buy today. It is a form of
stimulus that brings ex-
cellent returns on the in
VeStment.
is Times. in co-oneraFion I