Bisbee daily review. [volume] (Bisbee, Ariz.) 1901-1971, 1922-05-14
FOLLOW ORDERS
Of PUBLIC IN
DESIGNING CAR
American Motorise Critical,
Knows What He Wants and
Sees That He Gets 1t

The American motorist orders ms
motor car built as he desires it. he
knows well enough what he wants and
see that he gets it,
For the motor he demands an engine
that is powerful, flexible and quick to
respond, yet it must be quiet and with
out vibration. This must be mounted
in a chassis that is banlanced from the
front bumper to the spare tire and
strong enough to properly carry the
body SO that it will not be twisted and
racked into a squeaky carriage with
rafting doors.
Writes Own Specification
Here are a few of the things that he
has specified: Genuine leather that IS
not camouflaged with enamel or a sub
stitute offered. real leather is what he
asked for and that is what he must
have. He shows that he Is particular
about the top also, for he said to put
/ in plate glass windows and arrange for
J easy attachment and storing Of the
side curtains which have to open with
the doors. There must be a ventilator
in the cowl for comfort in warm
weather. He IS fussy about what
might be considered little details also,
real fussy. He wants door handles so
that the doors can be opened easily
from either side; he wants cowl side
lights and windshield wiper for fog
gy nights or rainy weather, and he Is
not at all happy unless there is a
transmission lock TO make thieving
difficult if not impossible.
Keen Analysts
l He viii analyze p cut-outs motor
or stripped chassis Like trained bot
lanist picks plant to pieces. They IN
lsist on plate clutch and prefer SIN
gle plate type for its greater efficiency
and freedom from troubles and small
Requirement of adjustments.
They have insisted on some extra
Thinker bearings also, and they were
installed in the steering gear whore
the steering knuckles turn i1rthe yoke
of the front axle. No longer will they
tug and strain at steering wheel TO
get around the, curves on a mountain
grade. No sir, they want 3 wheel that
can be turned with one finger.
Demands Best Motor Design
Does this American motorist know
the difference In motor designs and
axle designs? He surely does, for he
says: Put semi-floating axle in that
car and use Thinker bearings an the
way round; nut them everywhere thew
ought to be-" and he also saws. You
had better make II an L; head motor
for I might as well have the same
desien as the fellow who pays five
six. even ten thousand dollars for the
lhigh-priced American machines"
And can't you get by with drop forg
ings all over the car nowadays? Well
hardly, for he prizes into everything
and wants pressed steel stampings FOL
greater strength and less weight. THAI
American buyer knows what he wants
and why, and he has said to the manu-
facturers, Whenever one of you fel
lows will build me a car like I have
sDecified 1 will buy it and tell my
friends to buy it."
Economy is Required
For seventy years Studebaker he's
been catering to the demand OF tht
public for TRANSPORTATION for. after all
what the American motorist wants
first and foremost is transportation O
a high quality at an economical coat
For that reason he is interested in tn,
molybdenum steel used first by SteudI
baker. the pressed steel stamping
that they were first to adopt, the sin
gle bloc motor of six cylinders which
was found first in a Studebaker chi
in 1913 and the many refinements tina
have been introduced by StudebaRe
only to become standard practice {
year or two later by the majority o
manufacturers.
In 1921 the Studebaker cars Wer'
good enough to become the favorit'
skies Of the American public, and ye
Studebaker went still further and add