The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1922-04-06
ion and 50 succeed.

40 NIdIH ptTtct. Acl' Oo9
- $780, - - /.
ticn and so succeed,
In this adjustment the question of
I advertising Will play an important
part / am one OF the men VINO be.
ieves in large advertising. believe
! in ii especially In filcu times
/ The man, w.lo, by large success III
adyertis ng, can draw more and more
customers to his store, can afford to
sell with less prof in each transac
ton and therefore can a ford to sci
cheaper than his compel tors while
Inc customers, who by force Of pres
ent conditions must scrutinize then
purchases more than they did in pros
porous times, will find the man who
advertises and trade with him. am
g ad that this is so because the news
papers need the advert semeh>s il
they are to do their fu duty to the
pubic. hat Is, ii they are 10 pTin
the news airly and squareiy and al
the other things that tend 10 he
the adult education. VIII ch Is one oil
the most necessary things III the sue
cess OF a democracy Ike ours. II is
essential that our people shall be
, eiucated on international questions
: and national cessation n We are 20
; get back TO full employment and the
p restoration OF our export trade To.
day more tlan ever newspapers are
the schools FOR such adult education,
r for there are few Of us who read
D much OF international ialr5 EXCEPT
Z through our newspapers. 1t pays TO
advertise literally both from tie
e standpoint Of business man and
d from the standpoint OF cit zenship.
9 / take II thai, W tn the possible ex.
v ception OF the national advertise
S ments the best general source of
Il advertis ne in Vermont is the local
q stores. VIII You pardon me if ] say
n tlat ! think / is the business OF you
r. newspaper publishers to help these
o Vermont advert sers TO succeed
e This means u prepare now for the
u coming changes One o. the most
h important Of these coming changes
: is ,1e competIt on of chain stores
s These chain stores have certain
n amount Of advantage in being alb &
n to buy m greater quantities than the
y Isolated local store. but they are at a
Il disadvantage in not having the per
u sonal touch tIat the local store own
/, er has with his customers II you
IT newspaper publ shers viii hep the
IL Vermont s;orekeepers 10 see the inn
portance Of getting together am
L fern ng chain store organizations o
II their own, tn nix you VIII greatly
T. assist them-which also means, o
Is course greatly increasing tne:r ca
Vi pacity as advertisers BY this
" mean Il each o the Vermont sho,
a stores and grocery stores in one tow
st associated Itself In a chain organ "a
II. ton wits the shoe and grocery store
In all the other cities and towns o
: Vermont they would then he able t,
- meet and beat very formidable
form OF competition that IS GROWN,
up, not to speak of the competition
OF great stores like our own.
There a"e, of course, ether classe
that the Vermont papers can he'll
4 Vermont as a part of New Englan
Vas its share in a very great problem
n II is almost inevitable that on az
count the cost of transported Of
cur New England production of heav
n gcode-heayy goods whose value lie
H chiefly in raw material-w Il be NOR
and more 'ost to other parts of tn
4 country. II all the New Englan,
States consider che situation an
work together however. | think tn
net outcome will bring increased sue
III ,F -.
has ce:tan advantages over ever,
other part of the country. We have
for instance moro braries, NOR
Schools and col eyes. technical inst
tutions. ant schools AID are museum
per thousand inhabitants tian an,
other part on the county. As a resul
of this we shou d. as we slowly los
a certain part Of our heavy produ,
ton, be abe to bui,d mp a new pre-
duction through applied t and az
u y led c'ence whose Cief value vii
be not in the amount Of material bu
In the amount OF thinking artist
and scientific thinking VIII CHI goe
into their manufactures AT Patterson
N. j., we take { fly cents worth o
silk and weave II into yard of good
Il and sell 1t for one dollar and twenty
five cents a yard. The French won,
take tits same fifty cents worth q
silk and would put IN addition int
the production Of the yard OF goods
very large amount OF art site idea
with the result that they could Sc
that yard for at east one dollar an
seventy-fiye cents Vermont. and tn
rest of Now ENGLAND can 90 ar alon
these t"es | confidently expect this
they will.
Let me say once more that a
preclate the compliment you hav
paid us in visiting our store and