The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1922-10-20

should properly depend on the sup
ply at the point OF consumption
rather than az tho point Of produc-
ton.
"The proper form of organization
FOR cooperative marketing is no
longer a theory. 10 has heon do
yeloped through countless trials ana
polished by countless failures. II
Is simply a bClltci adaptation ot the
principles which always govern sue
cessful city business 90 the processes
OF agricultural distribution, This
form OF organization may be briefly
summed as follows:
How to Organize
l. Tho organization must be by
commodity and not by locality.
There has never been an outWand-
ing locality success nor an Outstand-
Ing commodity failure IN the whole
history OF cooperative mlrkctiug.
2. Since many men are involved
and their interests are equal and
since the purpose OF the organiza-
tion II to increase the return TO the
individual, the organization should
be without capital stock ana not for
profit. The association should have
no interests ether than those of It's
members, which further indicates
| that producers only should be mem
/ hcrs and that every member should
| have equal control with every other
member
3. There should be a long time.
/ iron-Clad contract among the grow
| ers In order that personnel trade
! connections. financial outlets and
| physical properties may he handled
/ with assurance of success
| I. All products Of all members
] 4Nt 10 In u IfH
/ and quality. regardless 10 time of
/ delivery or time OF sale IN order mat
/ every member may receive exactly
/ the Same treatment as every other
| member.
8. The contract should be enforc-
/ !bie at law, with proper penalties
/ for violation, In order that the
weak sisters" OF the organization,
/ az well as It's natural enemies, may
/ properly be controlled. \
6. There should be expert man
agement by technical men who are
/ trained In the business OF marketing
az compared TO training in tho busi-
ness OF production. The average
farmer whose life is naturally de-
voted to production, cannot person
ally compete with the intelligent
business men whose life Is devoted
to marketing.
Collectively, however. farmers may
! hire marketing experts 10 work for
them instead of against them, pny-
| ing for the service in the same pro-
portion as city business pays for
the same service. Farmers are learn
ing that II they expect TO get fair
price for crops they must be willing
TO pay a fair price for brains,
business Men Nitally Interested
A.aN .a| has 4
| a vital interest hi the development
OF these cooperative marketing en-
terprises among farmers. There Il
a direct relationship between towr
ana country. When the farmer {,
broke. the city man IL bent. Every
additional dollar added 10 country
| income, Increases bank deposits anc
| trade and the ability to pay debts
and in all Of these things city bust
ness men are vitality Interested pure
ly for the reason that they consti
tute the fundamentals OF city bust
ness n
Thinking city business MN have
all through the years. been active
in developing this modern system o.
agricultural marketing. II was Z
San Francisco banker who first sug
gested the Idea OF commodity organ
izatlons II was Fresno hauke
who first suggested the long-teru
contract. 4 san Francisco depart
ment store man first developed IN
idea Of the internal pool An Okla
homa editor flrst conceived the pos
siblities OF commodity market!ns
az applied 20 cotton, A Kentuckl
fnancler was the leader In the grca
tobacco movement \ san Francis
co lawyer. Aaron SapirO, was tn
man who first evolved a Cumpen
dium successful business principle
, for co-operatives and under who's
plan or organization contract NOR
; than three-q quarters OF n milliol
farmers are today marching towart
, economic Independence.
Spending Power Of Growers
, This economic Independence
! stiu to be attained by the member
! OF the newer co-operativcs, many q
4. which are lust now getting into thei
! stride. In sections where Co-opera
, tive marketing on cOmmOdlt
scale has been In existence for a
- much , as five years, however
. marked improvement UNIVERSAL
| appears. The richest per capt.
. towns in America are recognized I
. be In California with nothing {
s support them save agriculture an
Z the principle OF commodity market
Y ing. They are the direct result q
9 the fact that growers have devel
\ oped a huge spending power. II
worth considering that the com
munitles in America which sian
8 first I'm rural education, first In ru
g raj schools, first In country librariel
= first In country churches. tlrst I
=