The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1922-02-13

Growth In Fur Business Since the
War-Mueh Dying.
NEW YORK, Feb 13.-Representa-
tive members of New York's fur trade
have begun campaign to eliminate mis-
representation in advertising. They say
that this misrepresentation is practiecd
by less than ) per cent Of the dealers,
Three organizations. composing the
board of. trade. of the fur industry of
New York, are cooperating in the move
ment. These are the Fur Merchants as
ISOLATION, composed of the traders. who
buy the raw skins from the trappers or
exporters in other countries; the Fur.
Dressers and Fur, Dyers' Association,
Inc, and the Associated Fur Manu-
facturers, Inc, whose members make up
the dressed and dyed skins.
Misleading advertising reflects on the
whole industry. and the board. in a.
statement just issued. has offered it's Gu
operation, to end the evil. Charles g.
Porter, chairman of the board, in ask
ing for constructive suggestions, proposed
that stress be laid on the accurate
naming of fIrs or insistence that IAN
accurate description be given if trade
name is used" @-'+ --"s-
leading names Is frovned upon by the
better element in the industry, accord
ing to Richard Otto of the Fur Mer
chants association.
The members of our association. "
said Mr.. Otto buy direct from the trap
pers or hunters and import from fur
countries. After we have got the furS
together they are sold, either raw or
dressed or dyed. Eurs which are worn
in their natural color. like mink. are
simply dressed; others are dyed, as musk !
rat. { d. i. - &
Business Growing Fast.
The fur dressing and dying bust
ness has increased enormously since the
war. Before the war certain furS We're I
successfully dYed only abroad. Now not
only have dyes been greatly improved.
hut systems-raRd methods of dying per-
fected, and we can do better here than
the GermanS.-
We fiaYe.rulfsv and regulation in the
fur trade" continued Mr.. Otto. No furs
are supposed to be misnamed. Take Hud-
son Seah for instance. That is the trade
name for dyed musErat. While that fact
is very txeH=knowR .aak he1RxsFage retailer
is careful to put dyed mustrat" in pa
renthesis after The trade name in his adj
vertiSemeHts. Rabbit III French is called
cOnev. The ttssrs here today .can do
wonders with rabbif.s1 hey ran make ii
leOit like 70 different kinds of fur, among
them seal, -nutria and eflni4le. Tt is all n
matter of dressing. bleaching and dying.
: Put no reputable retail store will sell
this conev Under any other name than
cOney. But there are n few unseru-
pulous people who will lnisrepreseut- We
propose to convince this. INSCRIPTIONS |
few that it doesn't pay to misrepfeSent !
furs. We want 10 run them out. of the
fir business. Misleading statements in
advertisements have been suppressed III
MANY eases through our efforts.
AgscFN atns4 90.
Inc, will expel any member of the or I
ganiza ton proved to have miSrepresented
his furs in advertising. stating that
fur was one thing when it was another"
To Keep Faith With Public.
LAS far as the fur trade today is con-
cerned.. not FIVE per cent of the reteail
stores viii try to misrepreSent furS."
said Mr.. Ottos "FursaaF bought on faith.
Only the EXPERT fur man can in every
case decide the quality of the skins pass
ing Though his hands This confidence
must he maintained at any cost. The ]
entire fur trade Is interested in keeping
faith with the buying public
We used in the CITY OF New York
alone last year S150, 100000 worth Of
raw furs. To get the actual amount, of
business done, ii is necessary TO add
To that amount tho cost Of diving and
dcssing and of making up. The SEQ
G0,00e represents the raw skins alone
handled by the Fur Merchants assa-
ciation.$ Silk Innings make upno mean
item and must he added 10 find the real
total of what the cqnSumer in the CITY
If New York pays for manufactured
furs." s.
Mr.. Otto was asked about an item af
10.500 shouse cats ina recent announce
nnnt listing lots of skins to be put up
in a far auction sale
House cats. was the rerly. ARE only
fri the cheapest >tfade. While I admit
that Que never sees any fur advertised
as house cat, it is never called anything
else It is just called fur Prac
tically nothing is made of those skins
excepting little neck pieces aud mtffs
for children. or perhaps if may be used
FIR the trimming of cheaper garments.
Such skins are very poor aud do not
wear"
rBafin seal" and "Manchurian wolf. =.
two names cited by the national vigil
ance committee of the associated adver-
Using clubs as having been applied to
rabbit skins and Chinese dog skins. are
nj oil fa1 To ha rod fin de