Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-11-19
TRAVELLER TELLS WHAT
MERCHANTS ARE BUYING
Sports Models of Younger
Mems liigh-Wai>,cd Types
Fairly Popular.


THE following article is writ
ton by one OF the leading cloth
Ing statesmen of the country.
who has adopted the nom dc
plume OF Traveller" for the rur-
pose of suhmcr-iug his Identify
From time 10 time Traveller"
viii contribute his views in these
columns. setting forth his i'm
pressions OF tho situation
all factors in the trades while in
the wholesale and retail mar
kcts
Hy Traveller.
SOMEWHERE IL THE MIDDLE,
w EST -Rofure taking To tho trains
on this present Journey. vcuturcd
forecast I" some friends of the
spring style DEVELOPMENT. y month
has since elapsed. during which time
have visited somc OF The largest
cities this side Of chicago. aud actual
contact ana experience already ha.
confirmed my ievjuuSly stated con-
victions
The Norfolk sack model. which re-
Gently gave promise OF reaching the
pinnacle Of popularity. has slippcn
back into its former position ana is
now being purchased principally in
the East, and with extra RnickcrS
- - - 81 W. NAlIl 'l'IlA''l ild$S tll't =
icle. This applies likewise to the
fuil-hodicd rolf garments with gun
p!cat and half-bvlt,d backs.
>r"rts Line Trend.
So-calicd sports models az tho
young mems high WASTED type are
being purchased for spriuG in wary.
Ing degrees The percentages as COM
pared 10 the unit whole. ranging
from 10 per cent in tho high grade
lines 20 80 per cont in tn" cheaper
grades. do find though. that m.r-
chants are not entirely confident OF
continuation. for tn" spring. OF
Inc demand for the novelty sack
suits. and II would bchoovc every rc-
taller To study closely during the
next few weeks the style leaning of
lis trade. 50 that his spring selcc-
ton OF clothing may not be incon-
SlStontly or Incorrectly modelled.
surprising as IL may seem. tho dor
mant double breasted style IL once
again emerging from tho shell OF
periodical secluSuu and I'm al! prob
ability VIII play an important role
IN the coming fall, 1928. STYLE pre-
scntation do not iiyure it to he
more than minor factor FOR spring.
as the very construction az a double
breasted sack lends itself more APP
rroPriat.ly In n season az heavy
weigh; clothes. However. when the
final count has been made of the
spring model sale. the double
breasted column will show an appre-
Ciahli cain.
The f"ur-hutton OErooks) model is
In small demand. its mass popularity
having quickly subsidized
Two and thrcc-huttun sacks Of the
low gorge, notch collar and lapel VA
rioty are considered by all merchant
authorities 10 We tho models that VIII
occupy the center OF the spring style
stage.
Fabric Popularity.
What fabric shades ana patterns
are selling best? Regardless 81 the
predominant showiuEs. in all clothing
lines. of gay Coiorinrs. of gray. tan.
green. l>ovat ana of" shades. in
twceds. bannoCkhUrns ana ovcrp!aid-
ed cashmcres. tn" outstanding desire
Is for dark effects, particularly the
pin. pencil and chalk line stripes OF
blue and black back grounds
Plain blue unfinished worsteds and
serses. too. are being purchased In
quantities that revive memories of
"hNSonc days" !; has been som.
seasons since retailers placed real
quantity orders for staples. and
stocks of blue unfinished ana s,rgrs
nave as result reached a low Lowell.
With quickencd consumer demand
for blues already apparent. mcr-
chants are beginning to rcplcm!sh
stocks for spring. and might face
tious!y add. what is sw..t"r music
10 the ear of q clothing salesman
than 20 hear 4 buyer sing that do
liShtful range of sizes, "onc thirty
four, two thir;y-hvcs. FOUR thirty
SKIES, I'VE thirty-scNcnS, etc"
'.Jnz," Fad Passing
What about '5azz" clothes? Wei
those stores with which have come
directly III touch display Little II amy
interest IN This ridiculous "shc.mai!''
or Happier" brand OF clothing !, Is
considered hy most merchants as a
passing lad. ana while som. ordered
"A few garments for fan. merchan-
disc so extreme and eccentric Ia cut,
is too uncertain and dangerous 10
anticipate commitments
Series Of Incidents Urcordrd.