Perth Amboy evening news., 1922-04-15
ELLEN
DOCTOR OF SALES
BY Ruth Leigh
Author Of The Human side OF Re-
tail Selling" The A B c OF Retail
Ing" etc

do you think I'm right to put In
a situation-wanted advertisements"
asked the Z young stenographer
doubtfully of Ellen Young Doctor OF
Sales.
Absolutely" Ellen Young assured
her. 1T may cost money, whereas
answering 'help-wanted' advertise
ments does not. but your advertise
ment brings your request to a num-
Der of employers and actually works
while you Sleep as one man puts IL.
/ The essential point Is to word your
] advertisement properly. When you
or any n else-attempts to use
a situation-wanted advertisement as
a means for getting a job you must,
according to one expert, consider five
essential factors:
First. The paper or magazine in
which you are going to put the adj
vertisement. Will 1t reach just the
people you want to reach?
Second. The layout or the appear
ance of the advertisement-so that
possible employers will see 1t.
Third. The contents of the adver-
tisement. What are you trying to
say?
Fourth. The force with which
your thoughts are presented. Is
your advertisement properly writ
ten?
Fifth. The timeliness of the inser-
ton. Is your advertisement likely to
receive the most attention from the
readers of the paper at the time you
insert it?
The slim young girl seeking a
st~enographic position looked rather
helpless and puzzled at this lecture
from the sales expert.
Il thought about most OF those
things. It's composing the adver-
tisement, so I'll get replies. that wor-
| ries me most" she confessed.
Every well. then" Ellen Young
moved her chair around to the other
side of the desk. Lets see II /
can't help you. The most importan.
thing is your headline, II you want
a display advertisement. Let's see;
you say you have had export busi-
ness experience. If you don't want
a prominent advertisement, which
Is usually a little more expensive.
You will do well to start your adver-
tisement with the type of job you
seek. Use the key-word. such as
stenographer or bookkeeper, be-
cause situation wanted advertise
ments are listed alphabetically. State
your experience, IL it is important.
You might add, in your case. with
export experience to attract the
notice of any export concerns Seek
ing a stenographer."
DIDO you think / should state
how much salary / expect?" asked
the young girl.
mo. As a general rule I don't
think that is a good policy. OF
course. If you have definitely in mind
a minimum salary and are willing
to work for that amount, you might
state it. In general. however. I
think it best in a situation-wanted
of position you can fill. The reader
will get an idea Of the approximate
salary"
You don't think ! should start
the advertisement young woman
and then give the description of the
job I'm looking for? That's what I
have already written" The young
girl held up the half-written copy.
mo. That's one of the worst mis-
takes a j~ob-seeker can make. He
should list his job under the word
identifying 1t, because concerns look
ing for people search under the
name which serves as the key-word.
Some very good advertisements are
otCiAoOhta Ot1aaCO III oRRAAlolAb
starts them with the words young
woman or young man seeks oppor-
tunity,' etc.
81 guess you're right" the girl
agreed. Now when do you think it
is best to put this in? Is there any
special day."
well Sunday is usually best for
'help-wanted' advertisements in
hA DrhAtH a.
1t Is good for 'situation-wanted' no
tees. 1 believe that the first three
or four days Of the week bring bet
ter results than the last four.
"And shall i give my name and
address or just have a box NUMBER"
by all means give your name and
address. unless there is some good
reason why you should not. In a
situation : wanted advertisement
never put in a blind address, In
a 'help-wanted" column the situa-
ton Is different because employers
do not want to be flooded with calls
during the day. But you are not
likely to be deluged with calls in q
situatlon-wanted advertisement. For
some reason, q concern usually pre-
to communicate directly with
the applicant, instead Of writing to
a o NUMBER. Ioulls n II pays
to put in your name and address.
Perhaps your name might convey
a favorable impression. Besides. 1t
recty ;
I'm not going to be abrupt and
jerky in my advertisement just to
save a few cents. Don't you think
it better to be clear and complete
ven II it costs more?"
Ellen Young agreed that It did
The wording, she added. was the
most important feature of this job.
seeking advertisement.
One of Ellen Young's most impor-
'tant jobs in Brandon was TO study
the drug and toilet goods depart
ment of the Barringer department
store. 1t was being operated at .
loss. she was told, and the company