The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1922-04-21
EDITORIAL BACkFiRE
Said and Ressid With Com.
mcnts Pro and Con.


HEART or AN EMPIRE"
Amarillo The Heart Of an En-
pire,r is the slogan finally adopted
by the officers and members Of the
Amarillo Advertising Club, in the
place Of one previously adopted by
the committee, and later held to con
flict with Lubbocks. "The Hub Of
the Plains" 80
In readjusting this slogan matter.
due consideration was given 20 the
thriving little city Of Lubbock. Re-
preventative business men comprising
the membership Of the Advertising
Club openly expressed the belief that
there is not the slightest desire upon
the part of the people here 70 In
fringe on the rights of Lubbock. The
slogan previously adopted by the
committee named by this club. was
suggested by resident of Muleshoe,
and selected in absence Of any
thought of conflict.
When the fact that Lubbock had
adopted a number Of years ago "Lub-
bock-The Hub Of the Plains" as a
slogan. and that the city named felt
that its rights had been infringed up
on came to the attention of the Of
ficers and members of the Amarillo
Advertising Club, there was an inn
mediate determination upon the part
Of the major number TO withdraw the
designation and action. with regard
10 the phase, "Amarillo-The Hub
Of an Empire" But. in advance Of
the knowledge Of Lubbock's attitude,
the designated phrase had been APP
proved by the various civic clubs and
the Amarillo Board of City Develop
ment and IL was printed on thousands
Of pieces Of stationery.
Now comes the adoption by the Adj
Club Of the new phrase, Amarillo
The Heart Of an Empire and II ~
believed that this viii 60 through In
great shape and be used by all in in
terest. as no other conflict will be
shown with any other city or town
in this portion of the country. as far
as Il is known. The new slogan
phrase will therefore be adopted
without any suggestion of opposition,
as the mind Of Amarillo will be able
10 join in unison on a pretty sound
ing slogan, freed from the thought
Of conflict
Amarillo has complimented Lub-
book through the similarity Of the
phrase considered best in a list Of
many hundreds--One almost identi-
cal In relinquishing the designated
slogan, this city is acknowledging It.
self moved through a desire to have
no conflict with one Of her beloved
sister cities. Amarillo realizes that
there is far too much work % be done
by herself and the other potentially
great communities, 10 indulge in the
silly pastime Of sguabbling over slo-
gans. Amarillo representatives IN
this matter have indicated clearly
that they selected an expressive and
pleasing slogan, but that Lubbock
had no prior claims. and so abandons
the field TO that humming South
Plains city This is done with the
spirit Of friendship. with neighborly
regard, with the high purpose Of
friendly cooperation and hopes for
achievement Of much good al along
the line
Lubbock has convinced Amarillo
Of her rights In this matter and as a
result this city has withdrawn. pass
ing over to her friend 10 the south I
without prejudice. the widely adver-
tised "Lubbock-The Hub of the
Plains" not discredited, but cnhanc-
ed by reason Of the friendly contro-
versy growing out Of Amarillo's .
choicc.-Amarill0 News.
The Avalanche is glad 10 know !
that Amarillo has consented to |
change the slogan that had selected, I
and II will no doubt cause much I
better feeling toward that city by
our townsmen, and will stop the un-
favorable comment that has been go
ing the rounds Of the newspapers re-
garding the matter. Lubbock had /
every right to raise a roar about 1t,
and Amarillo should not have hesitat-
ed to make the change when il was
brought 10 her mind. Really the 4
committee that selected the slogan
should have been better informed,
for Lubbock's slogan had been given
state and nationwide publicity, and
all well informed, and some not so
well informed people knew that Lub-
book has been known as land really
isl the Hub Of the Plains for
many vearg We accent the change.