The evening herald. (Klamath Falls, Or.) 1906-1942, 1922-11-13
MONDAY, NOVEMBER is. isas
THE NEWSPAPER
THE newspaper. especially

HE newspaper. especially the
i country newspaper. comes In
for more criticism than any ether
line OF business. says the Pacific
Printiug Trades Bulletin. II ap-
pears natural for a certain type OF
country merchant. after he has at.
tained some degree OF success. to
feel that his newspaper is not repre-
sentative cf his community. The mer-
chant OF this type. although he may
not be able to spell the simplest OF
words and 10 . stranger to grammati-
cal construction. knows how his
towns Newspaper should be run.
You can 20 iato his store which may
be q miscellaneous collection OF mer-
chandise piled In with no view TO
System or efficiency. and stand
around 8 or 10 minutes before yon
are waited On and the proprietor
not seeing any OF this. win readily
point out TO you where and why
the towns newspaper does not meas
ure up.
No doubt the man OF this typo 10
honest in his convictions and means
well. bot at that there are many
times when---if he could afford to
do so--the newspaper man would
like 70 change places with him for
about 80 days In order TO show him
where real improvements could be
made.
= Fortunately. this class OF critic ID
not large. The majority OF small
town merchants know their own lin
itatious and are broad-minded en-
ouGh not TO use two measures. one
for measuring themselves and an
other for measuring their newspaper
they realize the handicap Of small
working capital and limited trade
territory. They know Il is impos-
sible to become n merchant prince
unless there IL room to expani ana
know. too. that no one line OF busi-
ness 10 excluded from this economic
environment. Along the line OF
newspaper criticism. the following
clipped from the 'olympisn" is peril
nent:
You hear occasionally. io.a-
mouth proclaiuains: Gee. there's no
news In the papsr!" or There's
mistake In the type!" or That Isn't
what happened; the man didn't slip
and fall. he umbled."
II takes as many kinds OF people
TO read q newspaper as II takes to
make the world. and nobody has yet
achieved the distinction OF pleasing
everybody. SO It Is not surprising
that newspapers--no matter how
conscientiousiy edited and printed
have severe critics. some a. whom
cannot. for lack OF intelligence or
understanding. see why mistakes are
occasionally made In newspapers.
and others who do not want to see
them because they like to keep their
hammers busy.
Now. few real newspaper men give
q hang about such criticisms. SO long
ss they. themselves are satisfied that
they are doing the best that can be
done within the limits of time and /.
space allotted to each publication. |
The newspaper men know these cri-
tics don't know what they're talking
about. and that II they did. they
wouldn't talk loud enough for an In
telligent person to hear them.
OF course. newspapers make mis-
takes. Every newspaper does. The
perfect newspaper Is yet to be pub
iished. Newspapers must be so hu-
man that they have all the weak
nesses OF, humanity as well as all the
virtues. To err Is certainly human.
4 Often judges and juros take weeks
to decide what are the facts OF an
event that q newspaper must chron-
icle In five minutes. Facts do not
but no two persons see with
the same eyes. and sometimes more
than one version is correct although
each seems 1t first glance to include
al facts having an important bear
Ing upon the principle occurrence.
Many are called but few are chos-
IN. Most OF the "msny' have the
Iood sense not to heed the calling"
o disrsgard the promptings Of Gin
'piratiop." surrendsring to them
My Of . balmy summer's day and