Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1922-03-06
HOME BUILDING
SERIOUS WORK
Well Built House Safe Invest.
ment, Expert Says.

There are three necessary elements in
the construction of a satisfactory home,
stability, comfort and beauty, in the
opinion Of r. d. Insley Of Robert B. ms
ley & Co., 705 National City Bank build
ing, and this kind of a building, he went
on 10 explain, can only be built by a
company that puts into every structure 1t
builds the very best business reputation
and good will. In this connection, Mr.
Insley said:
Il am a standpatter on the matter OF
quality in home building for two prin-
cipal reasons: A well-built house, the
same as a suit Of clothes, pair of shoes
or other article of usefulness, will al
ways give more satisfaction, comfort and
Service to the owner and will prove 4
safer investment.
My second reason is dictated by
sound business policy-that a company
engaged in building homes for others
should never lose sight Of the desirability
OF building into every one Of its struc-
lures a liberal measure Of what we call
business reputation and good will.
THE building of home is really 4
serious matter. This housekeeping or
house building business is almost as
ing OF husband or wife, as in hany
cases you will be married to that house
and must live under the same roof with
It 'for better or for worse we may
buy clothes, jewelry, books, furniture and
other personel effects. keeps them about
US so long as they are pleasing or use
full, and put them aside when we are
tired Of them.
But the dwelling in which we have
often invested our savings Of years and
in which We live through years Of mixed
happiness and grief cannOt--or at least
should not-be easily cast aside. 1t IS
most important, therefore, That we should
make no serious errors In the planning
and construction Of our homes.
at seems to be difficult for some Of
US to be entirely consistent in our buy
ing. IL we are IN legal difficulty. we
naturally seek out a lawyer Of ability
and character. II seriously I'll. the best
Specialist is in demand and so on
through most OF the relations and ex-
igencies Of our everyday life. our sober
judgment and instinct OF self preservR-
ton and money interest dictate and di-
rect US to buy the best.
And, then---too often for our own
good-we rush OF and buy a half baked
house and christion it Our Home. We
sistent in matter OF such vital moment,
both to us and our children, financially,
physically and morally, as the buying Of
a home.
"If the home is to be permanently
satisfactory, It must combine, in right
proportions the three basic elements Of
stability, comfort and beauty. These
should be the controlling considerations
in the planning and making Of a well
balanced house for a home"
When asked for his candid opinion as
TO the probable rise or fall OF build
ing costs, Mr.. Insley said:
"It is my opinion that an unprec-
edented building era is gradually devel-
oping in Indianapolis-jus. az surely as
the food tide develops-nnd that 1t will
begin TO bresk on Us this spring. 1t is
true that our economic conditions are
still somewhat out Of joint. But have
In mind that our American people move
quickly, once they get headed right, IN
der proper leadership. We do things fast
in this country whore we take the bit
squarely between the jaws and say, Let's
CO.
~ am also OF the opinion that averag e