The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1922-01-21

IN SEARCH OF THE HEART OF FLORIDA

The foundation of commerce and industry capital and
Ocaa has that represented three good banks and the
large amount invested in the mercantile interests of the
CITY, The total bank well So 100000
and of the leading institutions of the section the
Commercial Bank of Ocala. If any thinks that this
bank resting its aurels there is another guess
ing to them. The officers courteous and actively
gressve conservative They proclaim abroad that
they for safety first and then that fact being esab
shed they ready to most loyalty New citizens
of Ocaa and Marion county find staunch friends at this
bank.
Another very important institution is the Florida Title
and Guaranty Company, with authorized capital of
100000 is their business to search the records and
they do The banks always accept their certificates and
only that but in many require its certificates to
be attached to papers which they are lending.
great deal has been spent by Ocaa citizens public
ty and the publicity has the true ring of sincerity for
is realized that the people of Ocaa want visitors to
Florida and direct Ocaa for that matter and they
willing active competition with the other
lions of Florida in presenting their claims to and
prospective citizens Let the home seeker to Ocaa
say prominent business and be shown the advantages
every detail and then the visitors looking for the
fundamentals of commerce and industry ocaa
has fears for the result There be some sections
of the which possess of the playground
tas than Ocaa but cannot be shown that other
ton has in such marked degree the essentials for bust
AS understand the proposition, the
for that section where there mining
better farming facilities. In other words the section
where is easiest supply the necessities for family life
correct section of the state equal Marion county
and ocala There only two of wealth, that
of mining and farming Or what is dug out of the ground
what is grown out of the ground
Ocaa business whole have not only spent
great deal of for civic Advertising but have like
wise conducted their campaigns for better
conditions and successful While the population
of the city has nearly doubled the last decade is
this growth reflected in the business district Their
advertising is that fostered by the well newspaper
of the dgned class and there is the utter lack OF the
wrapping up of the front great red leered cloth
signs.
location with plenty of plate glass that his goods may
be by the passerby That is advertisement number
He realizes that only those who the store
be reached by this method he at employs the
plate glass of the press through which all of the people
may be reached and enlightened This is advertisement
number two.
Ii be realized that advertising is two-fod in its
purpose and scope first to the customer and
on hold the customer The newspaper secure the
but only the advertiser hold the customer
of holding the is ruhfulness in adj
vertising There nothing which completely disguss
the shopping public to to store and find that they
been deceived by advertisement and such person
will not quickly return to that place of business to shop
We call all of those appearing this
page the policy of all of these people advertising here
has created fendness and shopping spirit do not
always find and mpresses have visited these
stores that frendness has welded the and the
shopping public together in most delightful way The
slogan all of these people is that friendship based
business is business based friendship That
is that ought live friendships
and ought die if it is dependent upon gratutous friend
ship to keep it going.
CONTINUED Next Week.