The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1922-02-11
new LINCOLN
PRICE REDUCED
$500 TO $1,000
Ford's Interest Expected
to Add Much to
New Car

SATURDAY. Feb 11.-Henry
and Edsel Ford in association with
Henry NJ. and Wilfred c. Leland
who. originally founded the lincoln
Motor company, took over the en-.
tire plants and equipment OF that
company.
This ts believed to be the begin.
ming OF what is expected to result
In tone of the most far.reachIng
affiliations In thesmotor car indus.
try;; on one end tho tremendous
Ford institutions turning out q
million or more motor vehicles q
year and on the other end the Le-
eand:buft Lincoln, which in com.
parahvsiy short time has forged
i,s way to the front as probably
the finest constructed car the
world has ever seen.
ttbrngs 10 the Lincoln company
ord,Bl almost llmitless resources,
I'd lack Of finance was the only
way to the front as probably
ndica1 the Lincoln Motor com
ny hiss ever experienced. 1t also
ings together two men who are
.cognked as unquestioned leaders
"a their respective fields, Ford as
the master manufacturer in guam.
hty production, and Henry M. Le-
land as the master OF the finest
things mechanical.
Whilet The new Lincoln company
becomes affiliated with the Ford
Motor company, the executive
lersonIel OF the two concerns will
~ held separate and distinct, the
manag cement of the Lincoln comp
pany continuing with Henry NJ.
and Wtlfred @. Leland; in fact,
this vas one Of the conditions in
sis ed on by Mr.. Ford at the out.
set o. ihe negotiations.
An increased manufacturing
s&heduh will be ,inaugurated i'm.
mediatfly there being a large
amount OF stock in various stages
of completion and much which Is
finished and ready for assembling.
The ftrmer Lincoln manufacturing
organi;ation has largely been held
intact and preparations were al.
made "a advance so that everything
would ibe in readiness TO go for
ward as soon as the necessary
formalties had been completed.
Il II apparent that many per.
sons taye been nlisled into the
idea taat the Ford connection
dlcaies revolution in policies
paiHctlarly as those policies con.
lcern Manufacturing practices and
selling prices; but It is conteuded
that anyone at all familiar with
fine cas construction knows the
aburdl!y of AMY sweeping reduc.
ton in prices for q car OF the
BincoIns character.
Both Mr.. Gland and Mr.. Ford
have emphasized In the strongest
uosstble terms that any thought OF
hangs In the Leland manufaclur.
ping standards would be utterly out
81 the Question.
Hfn1 Ford himself made It
very clear when in a recent inter
view he said that his principal OBJ
lest In interesting himself in the
Lincoln company was to insure the
perpetuation Of the Leland high
standard manufacturing practices.
Rnmors had been circulated to the
| affect that certain Interests might
untbld him with the purpose of
tiscontinuing the Lincoln car in
order 70. get It out OF competition.
When Mr.. Ford heard of this he
seepedl moro determined than ever
10 see that the Leiand's got q
squaFe deal, and in that connec.
Zion, her said among other things:
tt would be IN industrial crime
70 wreck an organization like that
and have the work OF Henry Lee
hand aud all that he stands for in
Etfa q