South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-11-12
New Tread Feature Assures
Future for Product of
South Bend Concern.

A new and better cord tire, the re-
Sult OF years OF experimenting and
development. has at last been per.
ected by the OdeI Rubber Co. and
plans are now being made 70 make
md market tho new tire on larger
Gale than was ever heretofore at
tempted by the local concern, &C
wording 90 an announcement made
last week
The new tire viii be known az the
Odell Cord and while 10 does not DIFF
Ter radically from the former Odeu
cords. % embOdies at least two new
principles 81 construction that are
expected 90 make il one OF the cell
ing sensations Of the coming year.
Greater Mileage.
a brand new and scientifically ar
ranged tread has been given this
new Odeil cord. Through the use
o. the new tread the 'chnging' 20
the pavement is entirely eliminated
and greater mileage from gasoline is
assured 20 motorists who use the
new Odell cord. The heavy projec-
lions or toes are staggered in such
a manner that there Is never a time
when a vacuum - formed and the
result is that the tire rolls without
the retarding influence OF this va
CUM. Al the same time the pro-
tections. because OF their length and
he material OF which they are made,
give the tire absolute non-sllid quail
ties.
Another improvement Is the plac-
OF two heavy reinforcing ribs
made OF live rubber. at the base OF
he tread. The purpose Of these
Tibs IL 20 offer protection TO the side
van when the tire is travelling over
country roads or any roads where
ruts are encountered. Motorists
have for a long time observed that
the Sidewalk IN most instances IS the
! first part Of the eire TO give way I'M
| der the strain OF constant pounding.
hand II is TO strengthen this point
hat the ribs were placed on the new
OdeIl cord.
Use Expansion Method.
The new OdeH cord viii be made
Entirely by the internal expansion
,nethod OF tire building. Through
shis method the tires are moulded
ind cured over heavy air bags in
order that the pressure exerted TO
secure carcass adhesion come from
the inside rather than the outside
The internal expansion method OF
Bbuilding tires is the best method
that has been discovered 70 date
and this process. together with the
heat materials that can be bought,
insures in the Odell line the best
workmanship and the best mileage
that can be built into a tire.
Aside from the major improve
ment In durability. the new improve
ments also add materially 10 the
appearance OF the tire. Motorists
and tire men who have inspected
the new Oden cord declare II TO be
one OF the handsOmest tires on the
market. II lis sturdy, rugged and
distinctive and adds 20 the appear
ance OF any car on which II is
- ced.
south Bend business men and tire
men are loud in their praise Of the
new Odeu cord and predict for IL a
tremendous measure Of success
when II is placed on the market.
They base this prediction on the
fact that the Oden line has already
established a reputation for excellent
service and durability; believe that
the bringing out at this time OF
new tire embOdying all the good
qualities of the former Odell cord
plus the improvements noted win
mean the biggest demand in the his
tory Of the Odell Rubber Co.
In commenting on the new tire
that bears his name. George w.
Odeu. president OF the Oden Rub
her Co. said. eve have been work
Ing for a long time on this new tire.
We met some perplexing problems at
the outset but gradually overcame
them until every one had been iron
ed out and the tire was ready Tor
the market We have put the new
OdaH cord through the most Sc
we're tests and have found that 1t
viii stand up under them better
than any tire on the market today
1T is most gratifying 10 Us TO be
able 10 announce this new tire at
this time. Because II comes
as elimination 20 the big
gest wear IN the history or our
company. In spite Of coalitions
and in spite Of market and price
which have been so
we're as 10 force many tire manu-
Dcturers out OF business, 1922 will
20 down as the biggest year in point
OF production IN the history Of our
company.
I'm 1927 we built an addition 10
our plant that exactly doubled It's
canaritv and believed it would take
c7re of our expansion needs for
come time 20 come Yet so heavy
WIS the demand in 1929 that we
are again forced 90 add TO our fac
tory and at the present time the
contractors are rushing 20 COM
pletlon another addition that viii
give us approximately SO 1-S per-
cent greater capacity.
see Big Demand.
"This volume OF business was not
occurred AT great profit owing 70
the unstable condition OF the mar
lot In fact we have operated dur
d. the wear on the smallest ima'
ENABLE margin of profit. But "
rrr. r,sfrrr ~ Oder.