Crossville chronicle. [volume] (Crossville, Tenn.) 1894-current, 1922-08-30
SHOULD INTEREST ALL
MERCHANTS IN THE COUNTY
One Reason Why So Much Money
Gdes to Mail Order Houses
From This Section.


A short time ago Herman Rosenfeld
advertising manager for Sears Roe
buck & Company, made this state
ment: =.
"We have a bureau whose duty II
Is each week to read the country news
papers from all over the country
There is not a paper OF any conse-
uuence in our trade territory that our
bureau does not get, This bureau
looks over these papers, and when
we find a town where the merchants
are not advertising in the local paper,
we Immediately flood that territory
with literature. It always brings re-
suits far in excess Of the same effort
in territory where the local merchants
use their local papers
In our effort to in some degree de-
termine if the statement made by Mr..
Resented is true, we have tried TO
find out how many large catalogS OF
the mail order houses come to Cross
Vile alone. Upon inquiry of POST
master Potter he informs us that, from
the best estimate he is able to make,
nearly two hundred of these large cate
alogs pass through the Crossville
office each year.
ANY one can readily see that these
catalogs cannot possibly be turnished
for less than dollar each. Ihese
houses at distance then spend $2oo
in advertising in Crossville alone.
What it amounts to for the whole
county, it is impossible to tell Surely
many more of the catalogs are scat
tered over the remainder of the cour-
ty than in CrossvilIe. 1t is probably
very Conservative estimate to say the
mail order houses spend $500 year
advertising in Cumberland county.
That is far more than all the merch-
ants in the county spend in advertis-
ing. .:.:. 4.
II any wonder that thousands OF doI-
lars are sent to the mail order houses
from This section? We do not mean
to imply that by advertising' .ne
merchants Of the county couid p!e-
vent all of this money from leaving
our county, but it is every way reas-
enable to believe that by far tne
larger part of the goods that our peo-
n1a order from the mail order houses
could he bought right in Crossville at
no higher price than the mail orael
houses ask. and in many instances lot
less money. of orr
The trouble is the merchants OF our
county do not let the people know thar
they have the things and the man
order houses do, and they keep e'ei-
lastingly at it." ...,rv
Without boasting, we can truthfully
cav the Chronicle is far ahead OF most
country papers and it is read oy d
iaroe number of the people over tne
county. We feel sure every mercnah'
IN The county will agree to that;
We have wonderful country; there
i much development gong on; we we
have country of wonderful promise
You will find everyone taking .na
the splendid growth and developllen' pa..
that broadens from year to year o0'''
ont the statement
W. have several real estate mei
hore who are eager to locate peopi'
I'D who have many choice barga'n'
a. offer But if any person IRON,
d;s+once a. should call on them nor III
er.t,,re telling of the advantages o
tl,;s section, not one OF them mas
,;.,a of orinted matter to SEND.
W. have repeatedly called the a:
.,t;o, of our real estate men 10 I'M
.ond;t;on and they freely admit ina
th;s condition should long ago ay, may,
been changed by an abundent Supp.; ha.;
of advertising matter haVns o,
crenared. and then scattered WIZ. S
PA constantly. We have urged ina :.
| shev olive no thought to tavoring =
..,;tb .b he business Of printing TINS az
,".r.;s;no matter, unless they felt II I
~ ~h.st 70 do so. We have urge
th.m M bv all means to get the edver !.
tnem ~ .tt.r and then use it. We hav
tis;ns tissn"r.d med 70 assist them in pre-
sor;ro the subject matter, II sney u:
painXs u;tbout cost to them, but
sns s.ce Of it all nothing is done.
Crossville has Chamber o. ~ .ec
merce with a live and energetlc IS; !:
retary, who is constantly aoms - IN;
i,;s nower to attract attentioh W 80
aas.;on ns p but everyone knows ne can N
So T. alone, and that. too, WIN IN u
nSusrt;sing n matter to assist MN. ~
.Lat ali. He has made fepea.se
Efforts to get the members oi ,.,;s M
Chamber of Commerce togesnss;; gs.;nw W. :
the idea Of taking action X. ioon%s fnr n
furthering @ prodjects that "a, are .nd ,oI ~ ~
bess interests Of crossvilisi, lille, an. amd me, ss
Th.t sSun'i: ;:. ON only very few vii 're'pon
to his CALL f.. ~. writer {