The evening herald. (Klamath Falls, Or.) 1906-1942, 1922-08-25
PUBLICITY
(From the Frankfort tlndo Crcs-
cent Ncws)

story wss not complimentary To the
individuals who were the subject of
the story. That's why he didn't like
Il. He did no, deny c,accuracy of
the story; In fact he hAd TO admi,
tina, the story as published was ae-
curate. But that Is what he objected
to. Re did not wan, Ms missieeds
given publicity.
Now that same man soften been
heard criticiEing newspapsrs for no,
publishing facts about people. Hc is
stickler TOR news ile chafees them
with submerging facts beneath apollo.
Eies. But now the shoe Is on the
other foot and he finds It pinchins.
OF course this same individual,
when he does something he thinks
worth while. expects the newspapers
TO play Il up big. Why. tina, Is wha,
he takes the paper for: just TO see
his name In print whenever the least
excuse win warrant favorable men
tion. II he sells town lot make a
front-page story OF II. II he cheats
his neighbor out of his home. put or
the soft pedal; that's a business
transaction with no news value. II
he sells n good u'll OF goody 70 an
ou,-of-tovn party he - sure TO come
arcuad ana tell ,he5newsR RS asou,
II tho,skh he may only ,usesatsertis.
ing space the day before Christmas.
II he himself goes, ont OF ,owr and
buys something he eould have bought
at hone and the newspspcr ihase'
mention Of the fact. his paper is I'm.
.sseS;ats,y s1oppse. Y. ~;
THIS Is Just a general statement OF
q case. The individual is Imaginary
Yet every reader wiif agree thst the
town IL hardly big enough TO accom-
modste the peopk rho.taxs a selfish
view Of newspaper ps6iSy. TMii
seems TO be one % tho veaktessss 70
which flesh is hcir. but n Il far q
the newspaper? q;
You will admit that George Wash
ington would have been failure
in the newspaper business. George
Washington couldn't tell lie. How
many people would take newspaper
that told the truth about them? Jus'
think OF the many things the news
paper might say about YOU and stay
strictly within the truth. II the
newspaper published all the facts
about people in a community. society
would be disrupted. Homes would
be wrecked. Churches would he spl;
wide open. Some business houses
would be Stunned. Disbarment
proceedings would be Instituted
against some lawyers and many Of
ficials would be granted an inde-
terminate leave OF absence. The
publishing Of the plain. unyarnished
truth would do this very thing and
you know II.
On the other hand. II the whole
truth was known. many people now
in obscurity would shine like the
rays OF noon-day sun. They are
modest and retiring; they are poor
and friendless: they have suffered
because OF the mistake OF some
friend. They are people OF noble
character and the doers OF many fine
deeds; yet they are unnoticed, their
virtues unsuing. Like the rose that
Is doomed TO bloom unseen in the
desert waste many a beautiful soul
has taken Its flight unheralded.
These are the uneven yerdicts and
penalties OF society. We are selfish.
We are unfair. We want the news
paper to publish the truth only when
II is favorable to us. We want II to
keep quiet when II hurts us. The
truth about the humble and the hon
est will be OF little interest 10 the on
rushing crowd in its tumultuous race
for fame and wealth.
Be Il said 10 the credit OF the news
papers that they do not always heed
the requirements of unfair censors
of It's news and editorial columns.
There are times when the publishers
recognize the truth that silence is
golden. II wound can be more
quickly healed and wrongs more
rightly and righteously adjusted by
q policy OF silence few there will
be who will dispute the wisdom of
going easy on news display.
SO. too. there is justification In the
newspaper printing human virtues
and human Accomplishments In glow