The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1922-01-18


effective action which can be
tukea without waiting wasting
unreturning timel would seem 10
~ 10 create new markets by the
use Of capital To create . new
market means to raise the stand
ard Of living of the buyers. and
h no new thing In this land Of
TIE movie. the auto. the daily
teeth brush. and the edible catS
u yeast! Transportation. eduea-
ticu. and advertising sell Us any
thing anyone invcnts- But the
American public 10 somewhat fed
~ on new wants and needs.
Europe Is financially embarrassed.
Japan wants TO try u On Asia
FIRST Only . few possible Gus
tsmers arc left, and the most
Degiczl ones for us are the ones
- our very dccr--the republics
II Spanish America They are
solvent. under-popuisted. fire. and
friendly. They need almost every
thing We produce. and have
natural resources far In excess Of
their ability 10 develop. They
noticesbly lack transportation.
esucation and advertising. and
The capital to develop these re-
sources.
! % not mean 10 suggest that
American manufacturer are not
trying to sell their goods In Span
hh America Probably IL IL .
doubtful market at present. what
suggest Is that many millions
Of American dollars could be In
vested In these countries with no
risk Of loss beyond the usual
risks accepted in this country. and
at rates Of earnings which would
be highly gratifying 10 the own
ers Of the dollars. regarded purely
~ m Investment. The incidental
business thus brought 10 the
United States by the creation Of
new spendsrs In new markets.
with new wants and needs, would
be many times greater.
The first and greatest need h
for trznsportation--roads, rail-
roads, zirplzne lines. and the wire
and wireless lines Of communica-
tion which they imply. Develop
ment projects come next-irigs-
ten. drainage. sanitation. clearing.
planting, mining. power plants.
With the steel. cement, machinery
and supplies that these things re-
quire- Education. By schools,
movies. publications. advertising
and travel. goes hand In hand with
these. small local Industries win
develop In the lee Of larger de-
velopments. and these buy az
wen as sell. Large projects for
industrial development are next
lumber. paper. cement, fruit and
vegetable eanneries. brick and tile
plants, textile plants, and many
other kinds Of factories.
But will these things compete
with American products In these
markets? They will not, for the
simple reason that the market has
not yet been created, and such
markets as are 10 be created can
be developed for American goods
II done By American dollars. The
new facilities always make more
demand than supply for many
years.
VIII not Europe grab . large
share Of these markets we create,
by their Iower-priced goodsg II
they do, they will make a profit
on their sales. and may be able
To pay off some Of their big debts
TO us. They can never pay them
otherwise.
Where does America come In on
this idea? Our capital can 20 10
work at its customary per cent
or higher rates, and our dealers
and manufacturer can sell In q
favorable market where new, and,
to large extent. American.
products are In demand, and
where there Is money 10 pay for
them T
What can We do about IT. We
can forget about bankrupt Europe
and let Japan worry Asia until
Asia gets tired and takes its own
way OF settling Japan. and we
can devote our attention TO the
study Of Spanish America. con-
cerning which the most abysmaI
ignorance IN the rule In American
business and financial circles. We
can get information and statistics