The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1922-10-31
GOOD MORNING

Here it isl The Morning Avalanche II Il IS
better than you expected tell us about it, and II II
not rs good help ms to make il better by your
patronage-your financial and moral support. II
takes time to bring everything right up to the
notch and we are aware that he Morning Ava
lanche does not a wide scope OF news service
as the big State daily papers, but they did not at
tain their present standard in day or year but
have been building for years. Their town was
no doubt much larger than Lubbock when the first
issue was published and while the times have great
H changed during the past few years, and we Will
grow faster than possibly any other paper establish
ed in the State we ask that you do not ask too great
things OF us to begin with.
Those who have watched the growth OF the
Avalanche during the past eighteen years, will
know that we put the very best there is in into
the making of the paper We have the utmost
faith in the people of the South Plains. II we had
not we most surely would not have undertaken
the publication of a daily paper in this city. II is
the general opinion of newspaper men, and their
opinion has been substantated by past history, that
a daily paper cannot be successfully operated in
town of less than 00e0 population. However
there are exceptions, and this is OF them. Lub
book is one of the most progressive towns In the
State of Texas We know people We know
that they business, and loyal to their To-
cal institutions and business enterprises. We APP
preciate very much the many congratulations re-
ceived at this office personally, over the phone by
wire, and through correspondence, some OF them
coming from friends at a great distance. and we
would not forget to express sincere thanks and
appreciation for the many kind things said about
the Morning Avalanche by the editors OF the South
Plains and throughout West Texas We certainly
feel complimented by the feeling of confidence
they seem to have in ability to put the PROPOSE
ton in good shape We, however attribute what
success the Avalanche may have had in the past TO
the loyalty OF the people of Lubbock and surround
ing country end also to the splendid cooperation
the employees Of this paper have always given us.
Everyone that works for the Avalanche takes an
interest in the success Of the business they every
one boosters for the paper and take a personal
interest " the work that the paper turns out there
fore We are not going take all the credit tor the
success Of this publication. If the publication OF
the Avalanche will speed up the development OF
the Great South Plains will be amply repaid
for the many hard ticks and long hours of labor
that we sill have to put into 1t to put it over. We
came 10 Lubbock q number Of years ago, and en-
tered into the work of publishing the weekly paper
with the intention Of making Lubbock ouy home
and Of course If through effort we were able to
improve the community by publishing a paper
that much better We are still Of the opinion that
this is the very best section Of the State for and
we believe il is destined to become the most pro-
ductive part of Texas. and hence willingness to
give the people Of this section newspaper service
even in advance OF the general rule.
If the people Of the South Plains will give us
their support, there is question in minds that
the Morning Avalanche will grow to be pa
per that will stand in the class with the very best in
the State.