Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1922-04-16
National Retailers to Meet
to Discuss Proper Mar
keting of Instruments.
EXPECT TO AID IN
STABILIZINC NEW FAD
Richmond Dealers Are Forced
to Cope With Race Between
Supply and Demand.

ne bufcau OF Research and lnfor-
nation Of the National Retail Dry
GOODS Association. has compiled AN
exhaustive analysis OF wireless tele
phony conditions in the United States
In advance OF the first radio confer
ence of retail merchants, called by
the association Tor Tuesday. in New
York
The conference. composed of renr,.
sehtatiNes OF all department tsores
concerned with the mercantile de,
Neiopment OF radio. will discuss the
various problems arising from the
necessity Of establishing. on Il de-
pendable merchandising basis, the
distribution of radio sets and parts
II is expected that the conference
VIII result in cffcctins Il long advance
towards making wireless telephony
an intimate, familiar and extremely
usciul medium of communication
throughout III" United states AT an
early date. and IN communities that
are scarseiy settled. as well as the
large centers Of population.
The research bureaus repart shows
mat there are now inn the United
states seNcniy-one licensed broad
casting stations. OF which seven are
department stores. OF the seven.
Philadelphia is the location of three.
New York Of one. Newark. y. J.. of
one 81. Louis Mo. of one, and Los
Angeles. Cal, OF one
McrchnndIsc Opportunities.
these stores constitute "A chain of
oroadcastinS stations extending
across the continent with every sta
ZION equipped to take up radio send
ihSs directly North and South within
Tie boundaries OF the United States
scores OF applications for license
En|e already been nlcd by other
stores throughout the country. for
radio /" now recognized as a mer
chahd!sinE opportunity of the urst
order, with $4,000. 0UO-l per cent of
the >'.Oo0.Oo0.0OG total yearly sales
by department Storcs--as Tn, con
serHatiNe estimate of the sales VOL
uine ready for immediate explol;a
t!oh. IN many OF the large stores Of
Ne" York. Chicago and Pittsburgh
me saie OF radio apparatus averages
from S''oOo I" $4,000 weekly. and this
IN spite OF the prevalence Of .bnr,.
age IN manufactured sets and parts
that leaves deliveries far behipd m.
volume OF orders placed bv tho MN
lies p""-
mahd has come about within The
course Of Il single Year. for ra,,i, w,.
niue NOR" than Il toy-a matter nf
amusing eNpcrimcnt-.in Anrl 10,
me hrst notable concentration Of
h"ruIar interest in the suh;ect came
IN connection with the Presidential
,..'''"h' IN November, 1929. when III.
"SihEh"use Electric and Mauufac-
'"' '"s company. equipped with large
'r"hsmiitinS stations at its pit;e
u"'Sh' ia. and Cleveland O. ulnu,s
'"' private communication. cssnvcd
'"e experiment Of announcing tho
election returns through the I.it,.
ourEh station. II was III. srs,
Hr"adcas;ing" Of information nav.
ing interest for the genera, n,,,l;o
Every dealer in electrical goods j.,
pittsburgh and the vicinity sold nm,
Vi ran" supplies on the strength of
lhat hrSt hroadca sting Ever since
mas been race between sunnI,.
an" demand. with supply continually
TAR IN the rear
n"'"h" Dealer VIII Testify.
>. important Department..
types OF receiving Installations
HH'h as AFFORD really adequate service
sets mat dispense with the bcnd
receiver adapt themselves to rroun
"""'ehc"S as does the phonoyranb
anu are equipped to receive scndinrs
81 any class up to 100 milcs-class at
once as mcrchandis" of hi-b n,,,ii,.
IhhSinE in price from 500 ,n ,ion'
mn" installations of this bc,,cr
Ass are not expected To eliminate
ne smaller and cheaper sets thcy
'''"Ehizcd by expert m.rchandiZ
"rs as being The factors which mu.,
necessarily determine the s,atns =
Ten rhdi" business Of the fu,ur,
making II. lik-, the phonorranh an
important department Of the general
retail store.
such stores, the National Retail Dry
Goods Association research buronu
P"ihts out. may also take tho load
!" hf"aacaSiing, serving in no IocaIi-
junction more useful than in
. IN" sparScly settled districts whore
their normal capital inyrs,mon,s
p"'ht 10 them ne tho natural broad
S,crS. as well as vendors OF radio
equipment, '""'o
plh'nIiics Incident to procuyinr
W ''''hS" and "t radio hroadcas,inr
! equipment are minimizcd for these
! H'"f"S by reason Of the minimum in.
'e'rhgc en,ailcd by their loca-
! ""hs. Ihcir function. as broadc,s,
- = "' prime Importance" TO their
''''''. i'oA IHtltIN as tnablip
! 'u'hi populations to enjoy. bv means
Oh r"hi!, the finest entertainments
provided in every great me,ronoIis
nut as guardians Of propcrtv ana
even of life itself in grave cmcrrcn-
Cics
Under conditions Of Hood. storm
nr" ana other disasters when teIc-
ph"n" and telegraph wires 70 dow
| me entcrprising store In the rural
| Instruct VIII remain a rock OF refuge
WIN its hroadcaSting station, for
passing The warning and for sum
rnoning aid
Under normal conditions, IL he
comes the reliable daily ally of the
Oh't"d states Department Of kgri-
culture ~ transmitting to farmers
weather forecasts. national and To-
! ,HI produce quotations and practical
| 't't|reS by the governments own
| experts on hushandry. The farm pro
hHc" price situation. as II now cxis,s.
/ 'h'4S FOR the intcrjcction Of u factor
| Ahch AS the store broadcasting sta
-xn I" provide tho American farmer
1ha9'h IN" practical equivalent Of the
| Nt"cH brokers ticker. and to place
MN on even terms OF Information