Evening journal., 1922-09-26

Service Cars are duly surrounded b.
eager questioners, wanting to know
where the shoes they carry can b.
bought.
During the time the cars have
been operating here. large numbers
OF people have taken advantage o,
the opportunity TO have their shoe.
treated. Fire stations. police head
quarters, the post office. the Labor
Temple. Pythlan Castle. Hotel du.
Pont, during the American Legion
meeting and many homes have been
visited. A large number of shoes
have also been softened. and put
into condition on the brushes and
furnishing wheels with which the
cars are equipped.
simultaneously a group of police
men. Boy Scouts and newsboys. Sc
lected by the Wilmington news
papers have been furnished with
! shoes, made to order and TO deliver
! the particular service required, so
that a practical test on a large
scale might be made of the value
Of the service in helping to reduce
the cost OF living.
During the early part OF the work
so many calls were received for help
to solve the high cost of children's.
shoes, that a group of about 200
children of school age is also being
equipped. Through the cooperation
OF the school authorities and under
the supervision OF the principals and
teachers, a limited number of shoes
are allotted to each public and paro-
chial school. The service seeks out
the little Cinderellas. the first child
to be fitted receiving the shoes,
which are later delivered at the
homes so as to secure the coopera-
ton of the parents in making the
test. The service states that it isl
under the deepest obligation for the
uniform courtesy and kindness with
which its representatives have been
received by sisters, teachers, prin-
cipals, parents and little people.
Parents have been found who go
TO New York and Philadelphia for
their children's shoes. falling to get
satisfaction here; hremen who pay
as high as SIS to SIS a pair without
getting comfort.
As it is only possible to At limited
number of Cinderellas. and so that
none may be disappointed. the
children have been asked II they
would like to have a Dolls Day and
to have their dolls fitted with kid
slippers, so that It can be determined
in every home that Is happy enough
to possess a child and doll. II It Is
possible to make one OF Whining
TOMS chief products command shoe
wearers preferential demand.
So many children have begged for
a dolls day that It has been arranged
10 make the Riddles happy The
newspapers announce full details In
oday's issues.
During the present week the dis
ribution of the chlldren's shoes will
% completed. the invitations to !
Dolls Day will be issued and every s
viii be made TO make {
he little girls and their dollies I
lappy.
The service cars have touched c
very part of the community. They !
ave ELECTED valuable information. Y
hey have found that the high cost '
4 shoes Is burden. not only in the I
ZONES Of the poor, but in the we'll
o-do. They have shown that kid {
Gather can be made and worn, so g
S 70 make It the best shoe leather I
n the world. and what does not J
his imply to Wilmington. to VIII
Industries and TO VIII
prosperity?
It Is the hope OF Mr.. Snellen- =
urg, that Wilmington indus >
-ies and her merchants will take
dvaDtage and profit by what they p
ave seen. This demonstration could
OF have been undertaken without
le far-sighted vision and able lead
ship OF Mr.. snellenburg, who lives II
nd works unselhshly for greater
nd better Wilmington.
1t could not be carried on with
ut the Intelligent cooperation of
lie superintendent OF police, of the
lief of the fire department, of the
OF the educational -au-
loritles and OF the patrolmeh. fire.
en-. boy scouts, newsboys, children. NJ
lrents and others who are so glad h
doing their bit" trying to bring
'osperity to Wilmington and to re- n,
lce the high cost Of shoes. through re
nding just what shoe wearers want
nd then giving them a service III
hich will insure permanent salts
lction and comfort from shoes. IN
The interest has been so great IT
TAT everyone is asking for more in 81
Irmation and one of the ways TO u,
eet this demand for facts Is
trough Dolls Day. so that every g,
ody in Wilmington can sample -
Iece OF kid, test It. wash It in soap .,
nd water and learn that kid leath- ~
: can be made the best possible a.
ather for shoes. ~