South Bend news-times. (South Bend, Ind.) 1913-1938, 1922-09-24
JORDAN OUTLINES
IMMEDIATE FUTURE
OF AUTO INDUSTRY
Trend Toward Enclosed Cars
Will Bring About Many
Changes.
BY EDWARD s. JORDAN
presidents Jordan Motor Car Co.

BY EDWARD :. JORDAN
presidents Jordan Motor Car Co.
How many dealers viii survive a
period or keen competltIon7
These questions have been partll-
~ answered IN the regular semi
annual survey OF the moor car in
dussry conducted b. the Jordan
Motor Car COMPANY.
Edward s. Jordan. through his
contact with thousands OF dealers
throughout the country, manufac-
tu-eTs. bankers and business men.
thinks he has the answer % all OF
these question as far as any human
being IL able 20 predict the future.
Here = what he says:
There Will be three periods dur
ng the mex IS months each Of
about six months duration.
The hrst period wIll be one Of
easy business for al manufacturers
who have already organized their
enclosed body production.
The second period viii be one
% keen competition with price re-
ductions on enclosed cars due 10
the final efforts Of al manufa cturers
20 attain enclosed car output.
The third period viii be one OF
rapidly rising labor costs and labor
difficulties. due 70 an approaching
period OF secondary imitation
brought aboc1 by the disncIination
OF labor TO accept wages that are
offered.
The nrst OF January. 1924.
should be somewhere in he neigh
pSrhoOd OF the beginning OF the
next depression brought about By
the attitude or labor towards en-
ployers.
THIS aottude Will be created by
the unusual lack Of men due 20 cur
-ailed immigration and the diEin-
clination Of the sons and daughters
% men who immigratsd 20 this
country within the last 25 years TO
90 ordinary labor
During the next 90 DAYS. or the
first half OF the first period. there
wiH be a great shortage OF en-
closed cars. Only a few manufac-
turers IN the industry have been
far sighted enough 10 organize their
production sufficiently in advance
TO take care OF the demand
This will mean a curta.imen. OF
the sales with possible further price
reductions on the part Of manufac-
tUrers who are not ready with GUAM
t.ty production on enclosed models.
The larger producers OF the In
nerGf-rr q n
production on enclosed cars
The reason for this Is that the
open car is rapidly becoming a lux
Try.
1T can be used satisfactorily Tor
only three months in the year. The
enclosed car can be used with sat
isfaction all he year round
The time will come when only
people OF means sufficient 20 own
two automF6les Will own an open
car.
The average prices OF automo-
hiies will be increased during the
Eext u months
This viii be due to the extraor-
binary demand IN the open car field
for what Is known as a four pas
singer spor. model
People are demanding more
equipment. including trunk and
Ierger tires and other accessories
which add 10 their comfort and
convience. This means a higher
cost of production.
Added 20 this factor will be the
Increased cost or building enclosed
cars against open cars. I. will not
be possible 20 build enclosed cars
or the same price basis as ths open
cars because they have TO be built
much more SUBSTANTIALLY While
for the frst year 70 win appear that
the direren.faI between the open
and the enclosed car viii be slight.
eventually the demand OF the pub
lie viii be for enclosed bodies OF
quality
Summing up the whole automo-
bile situation for the mex. siy
months. those manufacturer who
build enclosed cars OF substantial
lasting quality. will move more ran
idly forward than those who are
either not prepared for increased
closed car production. or who are
hrNA W44AA4lh CAAtANrEA III = OA 4Adl-
ity
Prom the standpoint. OF the deal
or. II any man wou'd like 20 find out
what dealers VIII survive in the m
duStry Il f. only necessary for him
20 discover those that have actually
been able 20 handle what IS rapidly
becoming a lime payment business
'Btshty per cent OF cars sold a
retail are nov sold or a time basis
ard practically every sale involve,
. trade. II may be said that alb
solutely every sale OF an enclosed
car involves a trade.
This means a close connection
between the banker and -he dealer
Wherever that connection has beer
established the dealer Will surviv,
sf he - a good business man. Where
Il has not been established ne vii,
1alE