Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1922-04-18

In view OF the remarkable local
popularity of Eskimo pie. the fol-
lowing article is quoted in part
from the New York Tires:
Royalties amounting to prob
ably $4,000 week are being
paid by the manufacturers of
Eskimo Pie" the little oblong
block Of ice cream covered with
chocolate, to its inventor, c. X.
Nelson son of the village confec-
toner of OnoWa, Ia, and ASSOC
ciates who have backed him in the
marketing of a product which
went begging for almost four
years. Probably no innovation of
recent years designed to meet the
cravings of a sweet tooth has
met with such instantaneous sue
cess in New York, Chicago and
other cities.
THE consumption Of Eskimo
Pie" since it was placed on the
market last January has encour-
aged it's sponsors to believe that
the gross income from royalties
may amount to $1.500,000 in the
next twelve months. The chocolate
covered cake of ice cream is be-
ing sold by the millions every
day, and a company has been or
ganized by Russell Slower Of Chi
cago to issue licenses for it's
manufacture.
although the royalties repre-
sent only a small fraction of the
price. at the rate of cents
dozen cakes, the total is one :
the biggest incomes ever received
from similar product.
&c. X. Nelson, the young man who
performed the seemingly impOs-
sible feat or coating a bar of ice
cream with hot chocolate, was
brought up and educated in the
little town of Onowa, Iowa,
where his father operated an ice
cream manufacturing establish
ment. After Nelson got through
school his father put him in
charge of the plant, where he
gained q knowledge of ice cream
manufacture. Nelson conceived the
idea of dipping ice cream in cho-
colate and he worked on the
plan with varying success for sew
eral years. His main difficulty
arose from the fact that the
chocolate would not stick to ice
cream. The elder Nelson turned
his ice cream plant over to another
man and failure resulted.
With little else but an idea to
sell Nelson set. out to find capital
scheme. He went from town to
town and met with constant re-
Bluffs. Cover ice cream with hot
chocolate? Ridiculous?" said the
men before whom he laid his plan
for new CONNECTION. Finally he
reached Omaha, where he met
Russell slower, then connected with
the Graham Ice Cream company
of that city.
'Stover recognized possibilities
In Nelson's idea. He had been su-
perintendent Of a big chocolate
factory in Chicago and he saw Il
way in which it was possible to
supply what Nelson lacked, name
ly. method to make the chocolate
stick to the ice cream.
Success Comes at Last.
Tho experiments We're resumed
uPou itti Sc WIN tiiN ltoti'
that Eskimo pie in enjoying an
enormous sale throughout the mid
die west, and its fame is spread
ing to both coasts.
1.-THE process of manufacturing
'Eskimoe pies is apparently simple.
Brick ice cream Is cut into oblong
bars and dipped in chocolate which
has been heated to lis degrees and
allowed to cool to 80 degrees, the
proper heat for dipping. 1t would
seem that hot chocolate must
ice cream to melt ana run before
1t could be placed in the hardening
room. This however, is not case.
The ice cream causes the choco-
late to harden. The bar Is then
wrapped in foil and placed in a
hardening room where it remains
until ready to be marketed. Its
inventor says that it Is possible