The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1922-02-10
Fred W. Boerner Will Offer Herd
Of Registered Duroc Jersey Hogs
For Sale at Public Auction, Feb. u

r. W. Boerncr has had great
deal Of printing done by the Ava
Ianche TO advertise his hog business,
a business that has made leaps and
bounds since he first started Il six
years ago.
Mr.. Bocrner Is just an ordinary
rmer-busnessman but the things
he has done In the hog business are
quite out Of the ordinary, and there
fore Il u far from Us TO keep quiet
about what he has accomplished for
himself and the entire county OF
Lubbock and the area Of West Tex
as.
After having been employed In
q local bank for fourteen years, Mr..
Boerner decided that West Texas
products offered splendid advant-
ages TO those who would develop
them, and ms result brought the
first herd Of registered hogs 10 the
South Plains, which marks him AZ
pioneer NO far as thoroughbred
hog raising Is concerned, and that
he has kept pace with the march Of
time and IA MS modern as they make
them, IN evidenced by the fine Duroc
Jerseys he has on his place two miles
west Of tom, and the part he has
played In The development Of herds
over West Texas.
Now Mr.. Boerner II presenting
something 10 the people Of Lubbock
and West Texas that Is especially
interesting 10 progressive hog rails
crs, as on Friday, February II, he
viii place thirty-five head Of his
Duroc Jerseys on sale at auction,
three herd boars and thirty-two
s0ws.
These hogs are sired by his two
fine herd b0ars, High Pathfinder
and My Royal Pathfinder, well
known In West Texas, which will
increase interest in the sale, and
Mr.. Boernor expects breeders from
Abilene, Sweetwatcr, Childress, and
other points In Texas TO attend, az
the last auction sale he had, was
attended by men from these places,
and the advertising he has done,
together with the advancing popu-
larity Of his herd, will create even
more interest than previous sales.
lie has employed as auctionecr,
Col. j. Riley Green, Of Wolf City,
who will be assisted by rinRman
Louis H. Gould, the most widely
known and successful salesman Of
livestock in all Texas.
The Avalanche from time 10 time
has made mention Of the fact that
farmers who do not conduct their
work on q business basis will not
meet with the success as those who
do, and we refer those WV might
doubt the substantially 81 these
statements 20 the manner IN which
Fred W. Boerner has conducted his
hog business, which Is without doubt
tho most successful and profitable
business that has been recorded IN
the farming and livestock history
Of Lubbock county He uses just
as much printing ink per amount
invested as any other business in
stiiution In Lubbock. and we do not
believe he would carry on such ex-
pcnsivc advertising campaigns as he
has without there were favorable
returns on the money invested IN
that way for wcrcmful business
men Do not ride expensive hobbies,
and certainly NJ Bocrner o. too
progressive 90 expcnd any Of bis in
come without sufficient returns on
the Investment. which proves that
printing ink goes with hog raising
and marketing. ae well as with the
selling Of any other commodity or
line of merchandise.
Remember the date Of this sale,
February II, and should anyone In
quire into the really big things that
will happen IN Lubbock this month,
tell them Of the auction sale Of
thoroughbred Duroc Jersey hogs
that will be- conducted nj the fair
park, for really and truly this X
big thing and should be appreciated
by everyone interested in the pro.
gressiveness and development Of
Lubbock.