Evening star., 1922-03-12

price from $50 to $4,000. with the
popular number around $l00. .com-
pany makes .he only automatic nom
set stop on the market, which is pro-
bringing out nsw phonosraDh
motor with fool-proof stop. Above
devices are expected to add material
ly to profits this year. 1t is estimated
in the trade that about S5 per cent of
all records sold today are popular
songs and dance music. and Columbia
claims to dominate the IS per cent
field Most of,the headliners in yaudc-
vi.le are controlled by Columbia.
Another important product male
by Columbia is the dlctaplOn. for
office use. The set of rwo machines
and record shaver sells for S4oD COM
plete. This machine IS said by the
manufacturer to reduce Office cor
respondence expenses SO per cent.
Among the large customers in this
line are New York central railroad
and -~United Cigar stores. Columbia
claims about 15 per cent "i tue d:cta-
phone business and ordinarily axes
between 1900 and 1000 machines
annually. Dictaphones are now being
introduced into commercial schools
and commercial departments Of his1
schools, where students are being
trained in their operation. Typewrlting
is being taught by means OF the d.cta-
phone Columbia was the pioneer IN
today has only one competitor.
New Records Brondcnsted.
Columbia has ina-Igurated the prac-
tice of .broadcasting py wireless phone
all new records on the 9Th and
18th of each month, the DAY
before records are released TO The
trade. Wireless broadcas:lng of ell
iertainments put on by Lopular ar
lists is said to greatly advertise ar
lists and tbeir productions. Whlta e
suits in Increased sales OF phJnS ".'iph
records 1t requires two MINUTES 10
demonstrate a record to 4 cuseoh.;r
ir a music store. To make "ns sale
1t is ofl- necessary to demons.rat3
a number of records.
, adjustment of company's finances
has greatly removed tension frpm the
was started and bad business was
, reported in 1920, Federal Reserve
Bank issued an order that banks
should not accept retail leases as
collateral in sales of monographs.
Many of the banks went a step far
ther and called in loans made to
agents. Columbia dealers buy on
| thirty days and sell on twelve
months, and few found themselves
! IN position to carry any stock OF ma :
chimes. although potential demand
| existed When arrangement was
dealers credit. following extension by
bank and merchandise creditors. Co
lumbia came back rapidly and in NO
vember and December, 1921, did bet
| ter than in those months of l92o.
Photographs are considered good COL
! lateral since expense to reconditlon a
machine out a year is placed by some
as low as per cent.
Outlook for 182:.
"Columb bia looks for bad business
during first quarter of the current
year. better business in the second.
third quarter about the same as the
! second. and for the fourth booming
sales. Business of Columbia is now
! reported good in the New York dis
trict and despite the situation in tex
eiIe centers New England sales are
improving. February advances in
prices of farm products. estimated
at $500. 900, will bring many of the
agriculturists back into the, market
for various form of entertainments.
Assuming that Columbia Graphic
phone Manufacturing Company has about
100000 monographs to liquldate,
it would not require any great i'm
provement in general conditions be-
fore demand would be felt by the
factory. Company believes that sell
ing through its own jobbers. of which
there are twenty-five maintaining
their own warehouses, is most eff
ficent method of marketing its pro-
ducts
Personal Mention.
Mrs. Edith w. Pichon, general audi
tor an director of the Fidelity Saw
ings Company, the Morris plan bank
of Washington. left last week for a
visit with friends at Jacksonville,
Fla.