The Caldwell tribune. [volume] (Caldwell, Idaho Territory [Idaho]) 1883-1928, 1922-03-03
Has Been Found to Be Good
Business Policy Both for
Buyer and Seller.
OBLIGATION NOT oNE.SlDED
Consumer Gains AZ Much BY Being
Fair With Merchant As Latter
Docs BY Being Square
and Honest.
(Copyright.)

Some cynical persons have remarked
that the Golden Rule has no place In
business. They have taken the posi-
ton that instead Of doing unto others
as you would have them do unto you,
the only safe and sane plan Is to do
others before they have chance to
do you.
Fortunately for business and for the
world at large, however, these persons
are few and far between. The great
majority Of people are honest.
It has been proven repeatedly that
even in business 1t pays to practice the
Golden Rule, just as 1t has been prov
en- repeatedly that Honesty Is the best
policy" 1t not only makes man feel
better down in his heart when he en-
ploys the principle Of the Golden Rule.
but he finds that 1t is good business.
This applies not only to the man who
stands behind the counter and gives a
full pound of sugar to the man who
asks for pound. but also to the man
who stands on the other side Of the
counter and pays his money for the
pound of sugar.
Does Consumer Do His Part7
The consumer expects the merchant
to be honest and square and give him
his moneys worth for every penny that
he spends with him, but how often
does the consumer stop and ask him
self the question, Am l being as fair
and honest with the merchant as he Is
being with me2" The consumer not
only expects the merchant to give him
honest weight and full measure at the
lowest possible price. but he expects
world of other things at the same
time. Nine times out of ten he expects
the merchant to give him credit, and
nine times out of ten the merchant
does 1t. Many times he expects the
merchant to "carry' him for three or
four months before he pays for what
he buys, and as many times the mer-
chant does it. He expects the mer-
chant to pay for advertising space In
the church program which he is get
ting up, and the merchant does 1t. he
expects the merchant to "kick In
most literally when he is raising 9
fund for the benefit Of the town band
and the merchant does 1t.
He expects the merchant to provide
| the bonus which Is to be paid to Oh
tain a new factory which will beneh
the working man. the clerk and every
body else in the town, and the mer
chant does 1t. He expects the mer
chant to "come across" with a dona
ton to help the poor family which
otherwise would become charge upol
the common funds of the community
and the merchant does.
i Another Side to Picture.
Now, look on the other side OF tn
picture. Mr.. Consumer decides tina
he needs a new suit Of clothes, o
Mrs. Consumer decides that she want
new kitchen range, or some OF tn
little Consumers express desire TO
a train of cars or bobsled. Mr.. Con
sumner picks up the big mail-orde
catalogue which the mail-order hous
has printed with his money or that
others like him, and he looks it owe
until he finds picture that strikes nj
eye. It's a picture of a nifty" lookin
suit of clothes. OF course, he can
feel the picture to see whether tn
cloth is as good as 1t looks; he can
look the mail-order man In the eye an
: ask him whether he will guarantee
to wear for at least a month or 81
weeks; he can't tell the mail-order ma
that he will drop in the first Of tn
, month and settle for 1t; he can't te
i the mail-order man that he would lik
9 to have a little of his business or
' chance to do little carpenter wor
$ or painting or plumbing work for hin
as long as he is buying his goods frol
Il him, for the mail-order man hasn't an
e business or any work to give him. 81
the picture is a pretty one, so Mr.. Col
y sumer digs out his hard-earned cas-
goes down to the postoffice, buys
II money-order and sends It to the mai
) order man.
After week or ten days, or possib
two weeks, the suit arrives. 1t ms
e be nothing like the picture. The clo'
i may be Of poor quality. The chanc'
: are that 1t doesn't fit at'all. But the
Is nothing for Mr.. Consumer to
Il but put the suit on and wear 1t. E
e can't get his money back. He mig
send the suit back and the mail-ord
man might send another In its plac
Y but the chances are that 1t wouldr
, be any better than the first and N
y Consumer would only be out the add
:, tional express charges.
Il Found Golden Rule Pays.
y Mr.. Consumer found that 1t pays
n remember the Golden Rule In bushes
r II he had done unto the merchant
y he would like the merchant to do un
Is him, he would have got more tor /
Or money and he would have aided
70 making It possible for the merchant
help him and his town when tn
needed help.
q, The world has discovered that I
q. Golden Rule is not for use only
u Sundays, but that Il 10 value on eye