davidaulloa/AmericanStories huggingface dataset:
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22

zinc; this must be pure zinc, not gal
yanized iron sheeting. Buy, also, SIX
pieces of ordinary black iron sheeting
measuring about 6x8 inches; a pound
or w of copper sulphate and some
plaster of paris.
The construction of the porous plas-
fer of paris cup, shown in the diagram,
is not difficult. The inside of a glass
lar about 8 inches in diameter should
he rubbed over with an oily cloth; the
outside of another jar about "a inches
in diameter should also be rubbed over
with oil. Some plaster of paris should
then be stirred into a thick liquid n
noured into the bottom of the large
glass 10 a depth of "A inch. This
Should be allowed to harden and the
smaller glass inserted inside the larger
one. The space between the two
should be filled with plaster of paris;
this should be allowed to Thoroughly
harden and the glass jars removed.
1t should be possible to emove these
quite easily if they have been prop
erIy oiled. Six porous cups should be
made in the same and nan
died with care. The zinc and iron
sheeting should be thoroughly cleaned
with s%andpaper and the iron sheetlng
DeDL luIO a ScAl-Illtic aAohhN 49,
porous cups. A terminal and wire
should be soldered or riveted to the
the top of the iron piece. The l n
should be bent into the shape shown
in the diagram and a projecting lug
and wire soldered to it.
To assemble the battery, six bottles
or jars of suitable size are required.
These may be Mason or similar Jars
with q large opening. If bottles with
small openings are the only ones avail
able. the tops should be removed. rms
may be accomplished by tying a string
soaked in alcohol or kerosene around
the neck and the string lighted; after
it has burnt for a little while, the bot
| tie should be plunged into cold water
and the top will break off. The edges
| can be smoothed off. The iron sheets
are first placed inside the containing
jar: the porous cup inside the iron
sheeting and the zinc inside the cup:
A solution of copper sulphate should
be poured into the containing jar out
side the porous cup and a few crystals
of copper sulphate placed on the bot
tom of the jar. The porous cup should
be filled with water to the level oil
| the copper sulphate solution. A few
| drops of sulphuric acid should also be
| added TO the water in order TO start
| the action. 1t is advisable to connect
| the cells in series and short-cIrculted
them for a few hours. A few crystals
of copper sulphate should be occasion
ally added TO the solution.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
DEAD N SWITCH

The radio enthusiast is rapidly be-
coming known as one who let's no or
binary mechanical difficulty stand in
the way of his accomplishments. If
there is nothing on the market and
within his means to meet his desires
he is pretty sure to come across with
some ingenious thing to fit the case.
The following description of a dead
end switch is one of the many useful
suggestions made by amateurs to meet
their needs.
In addition to the usual stud and
arm regulator a series of springs is
attached to a semi-circular piece of
ebonite above the studs, the coils be-
ing connected to work with the new ar
rangement.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
~ 1.-TWO IN ONE"

Undoubtedly there are many who
have lone-wave tuners with audion de-
tectors, or with amplifiers also, but
who are unable to C short-wave
sets. A loose coupler. alone, is cheap,
and, moreover, it ear easily be made
at home. But, when used alone we
know it does not work, so why not
utilize the condensers of your large
sets? The best hook-up is that shown
in the diagram.
By placing the switches for the pri-
mary and secondary long-wave tuner
on the deadened taps, the signals are
carried through the c~ondensers, and
the coils of the long-wave tuner exert
no influence on the signal strength.
With a makeshift coupler and this
hook-up and with only a bulb detector,
600-metcr stations and ships can be
heard all over the coast. also the ma
rine set at Pearl Harbor. Hawaiian
Islands. The L. s. S. Kansas was
heard whenashe sent her TR report to
ketchikan. establishing a record for
navy ) X. W. sets (Only ~ at the
time(.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22

tx" is a conductor beneath the in
sulator. An arm ~" can be used or
alternatively, a semi-circular disc, The
one-half disc can be made wholly OF
fiber or ebonite with q small piece of
brass let in on the underneath side at
*" The arm or semi-circular disc
masses between each stud and the
spring which normally rests on the
stud. When "X" connects with Stud
No. s. all the sections of inductauce
are in circuit; when "X" connects
with Stud No. /, the spring "B" is
disconnected because it then rests on
the arm or semi-circular disc. All the
other sections are simultaneously disc
when "X' is on Stud No. 1. The semi
circular disc is preferable to the arm
because when it is used all the unused
sections are separate discs on both
ends.
The springs "B' are oil screwed TO
a seni-circular piece of ebonite above
the studs,
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
alone advertising has justified itself
sociologicalIy?
Advertising Improves Daily Life

The correspondence courses, ad-
yanced executive training like that OF
the Alexander Hamilton Institute, the
spread of good literature, like Doctor
Eliot's five-foot bookshelf-all these
and thousands OF other boons are dis
tinct steps forward in our civilization.
and all are made possible by adver-
Using.
And In the material needs Of man, ad-
yertising has given us more and better
clothes, and homes, and food, because
advertising has helped increase the
human capacity for production. Think
how your own daily life has been en-
HANGED by the tractor, the truck, the
pillow, the typewriter, the adding ma
chine. the electric light, the stationary
engine-the many thousands of labor
saving inventions which advertising
has quickly brought into economical ano
general use.
In the crises Of civilization advertis-
ing now stands shoulder to shoulder
with armies and navies. Could the
spirit that won the great World war
have been inspired without advertls-
ing? The Red Cross could not have
financed it's work, the liberty loans
could not have been raised, food saving
could not have been inculcated in the
people if advertising had not won the
minds of the millions.
Like all high powered agencies, ad-
vertising may be dangerous In the hands
of the bad. Just as dynamite may be
used to turn worthless swamps into
fields of golden wheat. or may be mis-
used to blow up a children,s hospital
SO is it with advertising. But adver-
Using cannot long be misused to prop
agate evil doctrines. for advertising is
its own safety valve.
This is because, just as no worth
less product can stand advertising foT
any length of time, so no falsehood
can be permanently spread by advertls-
ing. Publicity sheds a white hight on
that which it promotes. a light SO
searching as TO show up, sooner OF
later. the least r~ottenness that exists
whether it be in a product or propa-
ganda.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
CHAPTER
How Advertising Aids Civilization

Why does advertising hold the center
of the business stage today? Why
is it so fascinating? is it because Of
it's magnitude-the fact that it rep
resents a yearly expenditure of a bill
lion or more? No, Its appeal is great
err than that of mere volume. Its lure
lies in it's unfathomable mystery, in its
Aladdin-like power. For advertising
never can be cut and dried. So long
as human nature remains infinitely va
riable, there can be no rule of thumb
methods of advertising; for human ma
ture is the raw material upon which
it must work. Advertising is therefore
| not a science but an art, based upon
a set of principles originating in the
cries, and crystallized by experience.
To define it more specifically would
be difficult, but is it not also unneces-
sary for our purpose? We do not care
whether it can best be termed ''the art
of creating a new want" as one author
| ity would have 1t, or whether its true
definition is both more specific and
more extensive than that. For in
stance, a thing that is keenly wanted,
such as bread, can nevertheless be
advertised, yet. there is no Creation
of a new want" for such a commodity
To define advertising, therefore, you
must employ some more inclusive
phrase. But broadly and practically
speaking, it is printed salesmanship-
and craftsmanship is the business of dis
posing of goods at a profit.
Advertising Benefits Consumers
Advertising is costly. It's only justi-
~fication is that it makes money. For
most advertisers it is profitable, for
| others it is %ruinous. The aim is TO
find why one method will win, while an
other will lose. Always, the test is
the profit-that is resulting sales that
yield an increased margin in favor of
the Observation-Disclosures that profit be
judged by immediate results or by the
gradual results that come with the
building of good will. Profit, direct or
indirect, that is the alpha and omega
of advertising.
Although advertising is designed
solely to bring greater profit to the
advertiser, it may likewise result in
increased value to the consumer; and
this result justifies advertising from
| the standpoint of economic desirable
ity. But that point is difficult to
grasp. | remember that when a boy
of II, / had to write an Grafton on
Economic Waste in America" and
l then thought that advertising be-
lOnseu III lndJ rogue SdleEy. Ciuce
! then I have seen it result to the con-
sumer's advantage with more than 100
different kinds of products in the ex-
ploitation of which l have worked.
Advertising is the child of modern
conditions. Modern competition is
the cause Of it's present great volume.
Formerly, favorable word of mouth
comment and discussion gave the local
merchant all the business he could
handle without hiring extra clerks"
Then the mail order business develop
ed, and the giant catalogue" houses
began to undersell the local dealer.
He found it hard TO compete" simp-
ly because he had never known ag-
gressive competition. He had not beer
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
HELPFUL IDEAS
FROM AMATEURS
FILAMENT

The accompanying ILLUSTRATION
shows the component parts and a sin
gle unit of a battery built as an aux
iiiary to a storage battery. 1t does
not polarize, gives a steady current as
long as it is used and costs less than
a dollar to make.
This type of battery is known as a
primary battery and is similar to the
ordinary dry cell in which electricity
is generated by chemical action. One
of the elements is gradually consun ed
but can be easily replaced. This, OF
course, is not true of the dry cell. IL
properly made, the primary battery IS
considerably more powerful than the
dry cell and will deliver n continuous
current over long periods. This bat
terry uses zinc for the electrode which
is gradually eaten away, but so long
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
POPULAR SToRY'S FUTURE

The writer of the popular story
must change his formula. at least as
far as the castaway is concerned. Up
to this time the hero or heroine, or
perhaps both, have been marooned
upon a desert isle, where everything
from a camera to a young armOry has
been washed up from the wreck, but
with nothing to signal with larger than
a white shirt. OF course the island
was out of the track of steamers and
the interesting couple-if couple it
was-had lots of time TO get well ac-
quainted and for romance to get to
work. Now no self-respecting couple
will be washed ashore without an eff
ficient radio sending outfit and will
soon be in communication with some
ship.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
DYE SKIRT, COAT
DRAPER|ES WITH
DIAMOND DYES

Each package of Diamond Dyes
contains directions so simple that n
can dye or tint faded, shabby
skirts, dresses, waists. coats, sweaters,
stockings, ~hangings, draperies, every.
thing like new. Buy Diamond Dyes
no other kind-then perfect homo
dyeing is guaranteed, even if you have
never dyed before. Tell your druggist
whether the material you wish to dye
is wool or silk. or whether it is linen.
cotton, or mixed goods. Diamond Dyes
never streak, spot. fade. or run.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
SULPHUR IS BEST
To CLEAR Up UGLY,
BROKEN OUT SKIN

on face, neck or body is overcome
quickest by applying Mentho- Sulphur.
saws a noted skin specialist. Because
of its germ destroying properties,
nothing has ever been found to take
the place OF this sulphur preparation
that instantly brings ease from the
itching, burning and irritation.
Mentho- Sulphur heals eczema right
up, leaving the skin clear and smooth.
It seldom fails to relieve the tor
ment or disfigurement. A little jar OF
Rowles Mentho- Sulphur may be oh,
tanned at any drug store. 1t Is used
like cold cream.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
When You Have a Cough or
Lose Weight and Appetite
Take This Advice

Fresno, Calif.-"After an attack
of scarlet fever I was in a weak,
anaemic condition. My appetite
was poor and / had no interest in
anything. My friends did not ex-
pect me to live as with the weak
ness l had a bad cough. had
heard my parents speak OF DR..
Pierce's medicines, SO l got a bottle
of the sGolden Medical Discovery
and began to take 1t. Before l had
used all of the first bottle | knew
1t was doing me good, for / felt a
desire for food, my cough ceased
and l began to have color and to
take an interest in life. / continued
to take the Golden Medical DiscoV-
cry till / felt strong and well. To
day / am enjoying the best OF
health."-Mrs. Esther Wolfe, 231l
Tyler Ave.
AS soon as you commence to take
this Discovery" you begin to feel
its bracing, appetizing effect. Buy
it of your druggist, in tablets or
LIQUID. Write DR.. Pierce, President
Invalids' Hotel in Buffalo, n. T., II
you desire free medical advice.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22

HAVE been watching the re-
suits of constipation for AZ
years, since ] began the prac-
ticc of medicine back in 1875. l
am now SO years old, and though
from time to time the medical pro-
fession makes some wonderfully
interesting experiments and tests,
the fundamentals of causes and
relief in this particular ailment
are unchanged.
But the people take greater In
terest today in their health, in
diet, exercise and the drinking Of
water. Constipation, however, viii
occur from time to time no matter
how one tries to avoid it. OF next
Importance. then, is how to treat
it when it comes. l believe in
getting as close to nature as
possible, hence my remedy for
constipation, known as DR.. Cald-
wells Syrup Pepsin. is a mild
vegetable compound. 1t is made
of Egyptian SIENNA and pepsin
with agreeable aromatics. Chill
dren will not willingly take bitter
things. Syrup Pepsin is pleasant
tasting, and youngsters love it:
1t does not grippe. Thousands OF
mothers have written mo TO that
effect.
Over 10 million bottles Of DR..
Caldwell's Syrup Pepsin are now
sold every year, and it is the most
widely bought family laxative IN
the world. / say family laxative
because all in the family can use
It with safety. 1t is mild enough
for the infant in arms, effective
In the most chronic constipation
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
GREAT FALLS Advertising
club is conducting a course In
the study of advertising at Its

il club IS conducting q course IN
the study Of advertising at its
weekly %luncheons in the Palm room at
Hotel Rainbow. which are held on Fri
day. The course is expected to con-
sumo 16 weeks. Alex +. Osborn's book,
"a Short Course in Advertising" is be-
ing used as a text and following the
luncheon, two or three men discuss
phases of the subject assigned for that
day.
Next Friday viii be the first lesson.
The lesson is based on the first two
chapters of Mr.. Osborn's book. The
book was published and is copyrighted
by Charles Scribner's Sons of New
York, and may be bought for So at
local bookstores.
Members of the Ad club who cannot
get copies of the book may read and
preserve the two chapters which follow:
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
What I HuUe Learned
IN ~ Years Practice

of an adult. The formula is on
every package.
Recently there has been a new
wave of drastic physics. Calomel,
a mercurial that salivatcs and
loosens teeth, has been revived;
salt waters and powders that
draw needed constituents from
the blood; coal tar disguised in
candy form that causes skin erup-
tons. In a practice OF Al years
i have never seen any reason for
their use when q medicine like
Syrup Pepsin will empty the bow
els just as promptly, more cleanly
and gently, without gripping, and
without shock to the system.
Keep free from constipation 1t.
lowers your strength 20 per cent,
hardens the arteries and brings on
premature old age. Do not let a
day 60 by without bowel move
ment. Do not cit and hope but
60 to a druggist and get 4, bottle
Of DR.. Caldwell's Syrup Pepsin.
1t is a generous-size bottle. Take
a teaspoonful that night and by
morning you will be well. The cost
is only about q cent a dose. Use
Syrup Pepsin for yourself and MEM
bers of the family in constipation.
biliousness, sour and crampy stom-
ach, piles, indigestion, loss of appe-
tite or sleep, and to break up feyers
and colds. Always have a bottle in
the house. and observe these three
rules of health: Keep the head
cool, the feet warm, the bowels
open.
MG. @<~<&.MC
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22

Many have used this circuit but
many especially beginners, worry over
not being able 10 get a short-wave set
and are ignorant of such h~ook-ups as
the one described.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22

don't forget that you might shout
Jones Hams for ever and ever into
the ears of your prospects, and yet
they would think no more ~favorably
of them. Make the name known, buc
remember that in order to sell you
must first persuade.
Next Sunday-The Trade Mark as
a Mental Peg; Analysing the Problem.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
CHAPTER II
Name Publicity Versus Persuasive Al
yertlsEnq

Advertising may be roughly DIVIDED
into two kinds:
/. Name Advertising.
.. Persuasive Advertising.
The nature of the product will deter
mine which is the better to use. Name
advertising simply aims at the familiar
ization and popularization of a name,
a slogan, a trademark, or a package.
By employing it the advertiser hopes,
through emphasis. to stamp his product
on the subconscious mind of the CON
sumner. Name advertising does not seek
sny direct action. 1t is content TO
familiarize-to build up prestige-,grad-
ually. insidiously and cumulatlvely.
Persuasive advertising is quite differ
emit in its aim and method. While II
seeks to establish a familiarity with
and a favorable attitude toward. the
product adyertised-incidentally to i'm
press its brand and familiarize its name
its great purpose is to persuade and
TO convince. 49,.
Persuasive advertising seeks either
to get the consumer to send for more
information, as q step toward an ulh
mate purchase, or to get the consumer
TO 90 and buy the product without fur
i Their ado-or at least to feel a real de
| sire for that particular product II
preference to all others in the field OF
competition.
Four Functions of Persuasion Ads
Name advertising is the kind of ad-
vertising which you usually see on the
~biliboards. on the electric signs, in the
street cars, and in other places where
| the message must be read at a glance.
| Always, it is only suggestive-the name
of the article is the emphatic keynote
| of the message. Beyond that it merely
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22

With this hook-up the Sam6 con-
d~snsers and detector are useo with
two l~oose-coupiers for long and snort
A four-poie, doubie-tnrow
switch is all that is needed.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22
IREPEAT MY FREE OFFER
$4,000 worth Of tria bottles
Of Syrup Pepsin free

Last year / agreed 10 spend
$780, 900 cash for free samples of
my Syrup Pepsin, and send them
free and postage paid 10. all rho
asked. A tremendous mail uas the
result. But there must be many
uho did not tprie. / ipould like 10
get their address Ibis time. So I
no,1 rene,o my offer. in remem-
hrance Of my approaching ,S4h
birthday, and ipW again derote
$4,000 10 free samples. am
ansious to see n in Emery Amsri-
can home. Write for yours today.
Simply gipe me your address
Send it 10 DR.. w. b.. CaldsCeA.
SIS Washington ST.. Monticello.
Illinois. Mine is truly q free
sV: Il costs The public nothing.
Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1922-10-22

Now that it is being so freely pre-
dicted that radio will play an impor-
tant part in the next war, let US hope
that the wireless message may by ex-
ample lead to the bloodless war.
In a divorce case in Kansas the
family radio set was awarded by the
judge to the wife.
The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1922-10-11
RECORD LOW DEATH RATE
Reported for United States During
1921

1871
Washington Oct. 10.-A record
low death rate was established last
year in the regulation area Of the
United States, according to an an
nouncement tonight by the Depart
ment of Commerce, which gave the
1921 rate as Ill per thousand pop
ulation against 1871 in 1920. The
infant mortally also decreased, &C.
cording to the statement, which
gave the rate for 1921 as 76 per
thousand and sc per thousand for
the previous year. The registration
areas include a population of TO-
425,0OO.
The birth rate for 1921 was 24.5
per thousand against 23.7 per thou
sand in 1920.
The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1922-10-11
TRYING FOR BETTER
COTTONSEED GRADE
Government Now Making Tests In
Various Southern States.

Government Now Making Tests In
Various Southern States.
Washington, Oct. 1O.-A new
method of testing termination of
cotton seed is being tried out at va
rious southern experimental sta
tions it was announced by the Unit
ed States department of agriculture
with the result it is expected that old
methods may be superseded. Cotton
growers would welcome test meth
cd that would give results as depend
able as the methods applied to test
ing corn for termination as the cot
ton seed tests in use at the present
times are declared to be not very
satisfactory on most strains of cot
ton.
There is always much poor cotton
seed for planting, both that in the
dealers hands and that kept by the
growers themselves, it was said, and
for that reason alone good germi-
nation test is urgently needed. The
reason for the large quantity of bad
seed it is said, is that very little is
known about the effects of various
conditions on the vigor of the seed.
The old way, according to the de-
partment's announcement is to put
the seeds between strips of canton
flannel moisten them, then keep
them in a temperature alternating
between twenty and thirty degrees
centigrade. Better results have been
obtained in the new manner with
some strains of cotton by planting
the seeds in soil in boxes and put
ting the boxes in incubators' where
the proper temperature can be main
tanned. One sample thus tested by
soil method, terminated about nine
ty percent while twenty samples
from the same lot tested in the usual
way, gave results. varying all the way
from IA to so percent. termination.
The department however, is not yet
ready to say that the new method
is entirely satisfactory as only a few
soil tests have been made. The ex-
periments are still being made at the
stations. In addition to its efforts to
devise a good termination test, the
department is studying the effects Of
storing seed when too damp and Of
picking seed at various stages, Of
maturity. s