Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1921-01-12
MISS ALICE HOUSTON TODAY
Subject: Financial Advertising''

MISS HOUSTON is The young woman who has
w heen referred TO, FAR and wide. the high
est paid woman in Wall street. Miss Houston
says ms Is hcion OF some cntcrprising jour
na!ists brain. That may Ice true. hut THIS is
certainly true. that the idc; is a wonder worker
III 50 FAR as ITS value as an attention incentive
is concerned
Miss Houston is most attractive and thor
ouShly feminine young woman in appearance
ana manner. Her voice is low and sweet, but
mat does not prevent her from presenting her
thoughts logically.
She was horn Kansas and was graduated
from the Kansas University Then She came
straight TO New York and got position
stcnographcr. She proved 10 be "A good stcnog
iaphcr and soon commanded. Will. doing that
Kind OF work. Il good salary. but IT didn't sat
isiE her 10 be simply putting down at dictation
other persons thoughts. She had IDEAS Of her
own. ana as one Of the places she obtained
Win the wilson Advertising Agency she soon
developed these ideas. They bore fruit AT once.
and from this beginning Miss Houston
20 Invent apply tho Inventions OF others
ch"ctN" means OF publicity.
Her ways ser nearly always successful.
bringing the right kind OF public attention TO
the clients OF the firm and rs corollary bring
ing more business 10 her employers. Thus she
was engaged for three years. varying the inside
work by going after business once in i while.
until finally the greater interest OF the latter
field absorbed her Now 20 Interview possible
now and prospective clients is her tasl;
The held being confined 10 banks. trust COM
pauieH ana institutions OF that ili. may seem
circumscribcd. but it isn't" remarked the young
woman, and even II 1t were the interest is wide.
W nave TO S'uHE d.Str!Gts ana Know WHO is
likely To read our copy' Tint requires con-
well known, vary exceedingly in this wide
country OF ours II is fascinating study, akin
to thu work one might have TO do IL
writing a novel % place.
II have found real interest and en- joymcnt in
the work, but do like pose as {. pioneer
in it. am not The human interest story
applied to advertising methods is far from
being original with me. All I've done has been
to apply it lcgit.mately to banking interests"
Miss Houston smiled and blushed little when
sh. asked this question: "Now that YOU
have proved yourself a successful business
SO q. ir it1
forget ali about it:"
perhaps" saG She with faraway look that
really indicated The guess had not been i'll sped.
hut that Will be- due; il ever happens-to
the beautiful. chIvalrous but silly attitude OF
American toward their wives. Every
American wants his wife 10 do no work. except
to Superintendent her home. and he does
want her 10 money. hut TO depend him
for all comforts and Injuries,
Now that the law recognizes us aS free and
equal thiui; this attitude may change just
/ think the attitude OF many girls VINO go into
business 4 stupEap till they are married Will
change. ! should like see American women
take on = little OF the complexion Of the French
women IN this respect, that is. when they marry,
to become real partners wiki their husbands in
the home and in business. St!l. should hate
taud here she blushrd AGAIN.
lose their feelings Of chvalrous protection to-
ward women"