The New York herald., 1921-02-27
PLANS COMPLETE
FOR BROOKLYN SHOW
Tenth Annual Exhibition Will
Open Next Saturday for
Weeks Run.

The tenth annual exhibition OF the
Brooklyn Motor Vehicle Dealers Asso-
citation will start at the Twentythird
Regiment Armory. Bedford and Atlantic
avenues, next Saturday night AS usual,
1t will last one week, closing on Satur-
day evening. March IL. There will be
afternoon and evening sessions. For
the first time In the history OF the or
ganization there will be a cut rate at
the matinees.
The exhibition this year Is unusual In
more ways than one. First. 1t Is going
to be a three ring" affair. For the
first time in the history of the Brooklyn
trade the show will include a complete
line of passenger and commercial cars
as we'll as accessories. Never before
have the three big ends of the industry
been shown In Brooklyn under the same
roof Originally the show was for pas
senger cars. Then commercial cars
were added. This year accessories have
been included.
Another interesting feature Is the fact
that only members of the Brooklyn
Motor Vehicle Dealers Association will
be permitted to show cars this year.
In former years the dealers association
was more or less of n closed corpora
ton. The members OF the association
had first pick at the floor spaces, and
sold to the balance of the trade.
During the past year there has been
a big reorganization in the Brooklyn
Motor Vehicle Dealers Association.
Every dealer in the borough who can
comply with the conditions OF member
ship, which. incidentally, are exceed
inly strict, is now member and each
will exhibit at the coming show.
Not only will they exhibit but they
;,, OF frfa
The word has gone out that the slogan
OF the show Is zone for all and all lot
one" In other words, each dealer Is 10
be there to see that good word Is SAID
for evey other exhibitor, realizing that
if a dealer Is In the association he is a
man that the public can trust or ne
would not be an exhibitor at the show.
Although they are not members OF the
association considerable care has peen
taken In the selection OF the accessory
firms that are going to show tneH
wares. The accessory men are going 70
be nut in the balcony. Here they Will
have plenty OF room and 1t is expected
that their exhibits will add wonderfully
to the attractiveness of the big exhi-
bition.
There is no questioning the fact that
tie dealers association expect 10 staso
an exceptional show. All are firmly OF
the opinion that 1921 is going to De
transportation year. Every business ana
every product Is called upon to race its
part in the reconstruction. waste must
be cut. Extravaganza must be eluni-
mated. Efficient methods must prevail.
The salesman who goes afoot or de-
pends on irregular train service when
he could double his productivity by using
a car must go into the discard. Inc
real estate man who depends on trolIeys
alone will find his business seriously
curtailed. The farmer who depends on
a team to connect him with the town
will find his family discontented, his
farm Stunned by the hired man ana ms
profits reaching the zero point
The farmer, moreover Is the neaviess
buyer of cars, owning over third OK
all motor cars registered. The rural dis
trIcts of the United States purchased %
per cent of the 1920 motor vehicle OUT
put. or the cars in this country 33 per
cent are owned in communities or 1000
population or under. and 65 per cent are
owned in districts of 5000 population
or under.
This is to be a year of conservatism.
when the weak will go to the wall ana
the strong will add to his strength.
People will want cars.
But they will not ask, as In years
gone by: How much speed? How much
comfort? How much prestige?
The test will be How much economy
in transportation? How much gain to
my business7
These are questions which the mo-
torcar can answer with satisfaction TO
the sternest interrogation. In year
when efficiency in transportation VIII be
essential. the passenger car ana truck
will have an opportunity to prove their
worth to a degree not realized in the
times of super prosperity.
For work or play the car has It's
place. Just now the world has its coat
off and 1921 will be year when motor
vehicles will serve primarily business
purpose, but incidentally the whole
social fabric will benefit from healthfuI
recreation and from the fact that each
car owning citizen will have fuller
knowledge OF how the country surround
ing him lives and grows.