Rockingham post-dispatch. [volume] (Rockingham, N.C.) 1917-1965, 1921-08-18
THE OTHER END OF MARKETING
PROFITS.


will be determined by striking an
average of costs of production, most
likely, and as some produce at a
low cost by using a better system
of farming, a better profit will &C
crue to such as a matter of course.
The man who depends upon pool
land, high priced fertilizers and
takes all the chances of wet and
dry weather on land not prepared
to give good yield under either,
may expect less profits than just
as he gets less profits now. If the
average cost of production be say
20 cents per pound, the low cost
might be 16 cents and the high cost
"a cents. If the selling price be p
cents, then it is easily seen that
those who produce "a cent cotton
through careless or unwise farming,
will get little for their labor while
the low cost farmer will get 8 cents
profit against the others l cent
profit.
Business Farming and Business
Marketing.
DR.. S. A. Knapp, the originator of
Farm Demonstration work, once
said: Farming is composed OF 1-S
science knowing what to do); 3S
art properly doing what we know;
and 4-S business-managing and
marketing.
Science. We know that legumes
in a well balanced system OF rota-
ton of crops will enrich soils and
produce at less cost and at better
profit.
Art. We know that the science
well practiced will bring surer re-
suits and better paying results.
Business. We are beginning to
learn that the mistake we have al
ways made as farmers was "cuss-
ing" big business instead of initial
ing big business.
Cussing grass in our cotton does
no good. We must kill it.
Cussing big business, likewise,
will do no good. Kill big business
such as interferes with our prosper
ity by initiating it all except its, in
Justice and eXtortion. We have in
cotton the wolld's greatest money
crop and we have worlds monop-
oily on it, aud shall hold that mo-
nopoly Gnstead of turning it over to
speculative interests) when co-ope-
rative marketing properly functions.
California raises the price of rails
ms to the producers by cooperative
marketing, the first year, from Ia
cents per pound to 3 IL cents per
pound and still the consumer paid
no more than before. The farmers
simply took over the speculative
profits and banked them. A dollar
and a half shirt, today, has less than
Z cents worth OF cotton in it. Allow
for the manufactures makers and
merchants profits and we have q
nice thing in the eliminated specu-
lator's profits and some 10 spare. to
the consumer
Common Sense.
Cooperative Marketing isnothing
but common sense" business sense
If one of our neighbors wants to
buy bushel of corn, we don't sell
it TO some man in st. Louis for less
than our neighbor would pay, pay
the freight TO st. Louis and return
and allow off our price profit to
the st. Louis dealer. No, we sell di-
rect to the consumer (our neighbor1
and get the full price. Yet, we allow
our cotton to be sold, sold, resold
shipped end reshipped and often re
turned to our neighboring mills al
higher cost to them and at a
great loss to us. We shall stop this
and sell, direct to the mills and ex
porteFs and save all the intermedi'
ate costs by initiating big busi
ness"
Don't "euss" big bushes, any
more than you would "cuss' grass
in your cotton. It is foolish. JUS
initiate them both and GR0Wl
w. H. BARTON.