Mohave County miner and our mineral wealth., 1921-05-27
DODGE BROTHERS MOTOR VEHICLES

The following telegram has just been received from MT. F. J. Hsyes, President of Dodge Brothers, Detroit Michigan. It is self explanatory:
 "Any statement that Dodge Broth CTS have reduced or intea5 reducing prices is absolutely fss
 For they are the ones worth while. cars, Dodge Bros. intend to improve the cars, which is shown by the fol- lowing letter feceived from McArthur Brothers, Arizona Distributors:
 ..' May IS, 1921 To All Associate Dealers:
 } "We advised you today of the fact that, from this time on, all Dodge Brothers Motor Cars shipped from Dodge Brothers will be equipped with Cord Tires, and have instructed you to order from us such cord tires as you need to replace the fabric equip ment you have on cars in stock.
 It is gratifying to us to note that Dodge Brothers continue so strictly to keep faith with the public in constant 3 Iy increasing the service value of their cars, and wish\to quote from MT. Matheson's letter announcing the tire change: r.s
 "This change to Cord tires equip ment further reflects Dodge Brothers traditional determination to build into their cars more and more service value. To make the purchase price Of the car as nearly as possible the last expenditure. ... -.... ......... .,,
 "eNot only have we changed from Fabric tires to Cord tires, but we have also changed the size from 3a to 4 in. size. We estimate this change gives the customer about four times the tire mileage as compared with the the original Fabric tire equipment. In other words, from standpoint of extra service value, this change is equivalent to a reduction of about $25O in the selling price of the car because it would require three extra sets of Fabric tires 32x3k at cost of about $85 a set, or $225 per set for the three extra sets, to equal the mileage of the one set of Cord tires with which the car is now equipped. In seven years the increase in the price of Dodge Brothers car has been the least of any but one.
 "sDuring that time improvements added to the car have more than off set the moderate increase in price.
 "The fact that, during the year just ended, the sales of Dodge Broth CTS cars to owners were without par allel, both in quantity and in value, reflects the public acceptance of those fundamentally sound business princi- ples to which Dodge Brothers adhered so steadfastly from the beginning.
 "Our advantageous buying facili- ties and quantity of production facili- ties make it possible for us to produce our car at the minimum cost. Every saving thus affected has been multi piled greatly when converted into fur ther improvements in the car. This has been to the distinct advantage of the car owner. For example, $50 saw ed in the form of improvements might mean at least $15O added value in the car to the consumer. Obviously, the consumer thus gains in actual service value far more by the added improve ments in the car than by a reduction in price which might be only one-half or one-third of the actual value of the improvements to the car owner.
 "tBecause of our financial resources we have been able to buy in large quantities when material prices were lowest. For example, when the mar ket on copper was 36c pound we had 100000 lbs. of copper stored away at lie ID. When pig iron went to $56 ton we had our yards full at SIS per ton, etc. and the price of the car has been based upon these mini mum costs.
 "Tn his New York address MT. J. P. Haynes, President of Dodge Broth CTS, made it clear that the market