Evening journal., 1921-04-13
ONE CAMPAIGN
FOR ALL CAUSES
(contlnued from first nagel

continued from first page)
diversity Of service. as we'll as thor
oughuess In understanding But,
with all OF this excellent develop
ment. there have grown up certain
evils common 10 virtually all cities
in the country. Among the most
glaring evils are the cost Of collec-
tions, both from the standpoint Of
financial outlet.
In Cleveland, it was necessary for
heads Of Institutions to sometimes
spend one-third Of the year collect
ing funds. Some institutions entailed
an expense from 10 to 75 per cent
OF the income, while snot-uncom-
mon percentage OF receipts paid out
for the cost Of collection has been
80 per cent
The old system involves great ir-
ritation on the part OF Eivers The
men OF means and easy marks have
been interviewed oftentimes three.
| four and FIVE times a day TO say
nothing OF innumerable letters OF
appeal.
! One Man Asked for Millions.
Before the Community Chest
was established in Cleveland. the to-
tai number OF givers was about 5000.
I Last year is was $4,000.
zone wealthy giver received re-
quests in two years by letter alone
/ lows: 1900 individuals in the
United States asked for S22.0OO.0OO;
400 individuals from foreign coun-
tries asked S32. .O0O. .OOO; 1.10O insti-
tutions in the United States wanted
S2O7. 100000. and $50 foreign insti-
tutions begged for $4,000. 900.
There has been no account rem
dered the public by organizations.
{ Cftenumes associations having
served their need. have perpstuated
their work when 1t should have
/ been remodeled to meet present
needs. or should have taken on addi-
! tional responsibility which showed
understanding OF the growth OF So
/ Cial problems. Occasionally. or
| ganizations. like denominations.
/ have quarreis and start branches.
| Multiplying the cost OF administra-
ton when they should have been
kept as a single unit.
Cites War Work As Proof.
when the war came on. cities
were confronted with frequent ap-
peals for necessary work the needs
Of which the public could not con-
Germ Itself. ORGANIZATIONS started out
! independent drives TO pefpetuate and
/ occasionally TO advertise themselves.
In order that the physical and spirit
ual forces Of the nation could be con-
served for the highest good for all, IL
became necessary for the President
to say TO the organizations. You
should have a united war campaign.
This single principle OF united effort
promoted by the President. brought
TO the treasury OF the different or
ganizations nearly 100000, 900.
enough to bountifully and efficiently
care for the problems OF recreation
and similar service in connection
with the rehabilitation OF the army.
Had there been no united drive
these organizations would hardly
have secured one-half OF the sum
they did. and there would have been
more veneroal diseases, more dissi-
patton and drunkenness, and more
arrests. with little OF the constructive
work in the life OF the soldier
Shows Greatly Reduced Cost.
1T is the idea OF the allied COM
mand. OF the principle OF co-opera-
ton. of a frank understanding OF the
needs Of all. Of the ability to under
take efficiently new needed agencies,
which will meet the perils of society.
For this the Community Chest
stands. However. let us keep clearly
in mind that no Community Chest
can succeed IL the problem of n
nance is divorced from service. II
will succeed when service based on
the needs OF the community has been
frankly understood by the co-opera-
tive agents. There must be honesty
lin budgets-absolute honesty and
frankness. There must be no at
tempt to take avantage OF each
other; there must be a real public
accountant to the community. an ac-
lcounting which is so honest and so
Thorough and so expressive Of the
needs that 1t viii gain the influence
OF the public.
This Is a hard task for any COM
munity. Agencies and givers must
get together. But where there is
giving based on service. public ac-
eountants and cooperation, the