The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-04-22
KNIGHTS OF THE
BILLBOARDS HOLD
CLOSING SESSIONS
SWITZER OF SHAWNEE ELECTED
PRESIDENT; ADDRESSES BY Ma
TI0NAL PRESIDENT AND SEC
RETARY OF ASSOCIATION


Cecil Switzer of Shawnee was elected
president of the Oklahoma Poster Ad-
vertising Association at the closing ses.
sion of the two-days' convention this
afternoon. Other officers elected were
o. l.. Parker Of Ada. vice president:
George l.. Knapp Of Okmulgee, secre.
tary.
The afternoon session. devoted to
business routine, closed at o'clock.
At the morning session which op.
oned promptly at 10 o'clock at
the Chamber of Commerce. splendid
talks were given by Milbun Hobson
of Dallas, Texas, president. and w. W.
Bell of Chicago, sccrctary of the ma
tional organization.
Both speakers dwelt at length upon
the Importance Of service in poster
dom and how the individual poster ad.
yertiscr should do all In his power to
promote better service to the communi-
ty In which he lived
In his talk Mr.. Hobson emphasized
the fact that he did not care to be at
the head Of an organization where men
do not strive To elevate their work.
calling special attention to the vast
amount Of service the postS man can
give 10 humanity by continuing to-
wards this goal. Tie reviewed the serv.
ice to the national organization gave
the goveonmcnt throughout the war
period during which time poster space
amounting 20 more than a million dol
lars was contributed.
Mr.. lIobson also told something of
the community work being done by the
Dallas organization In giving free
space. promoting better service.
Many details of the work. which to
the laymau, would appear insignificant,
but which are OF greatest Importance
IN producing the best results In post
crdom was called attention TO by Mr..
ilobson. including the proper mixture
of paste. the necessity OF clean tanks
or containers for the pastcr aud SINH
lar other matters
In conclusion Mr.. Hobson showed
photographs which brought out clear
ly the great strides poster advertising
has taken IN the past fow years, show
ing that from the back allies. among
tin cans and other rarmgc-it occu.
pics now the open spaces. with rcgulat-
ed size panels"
MIR. liuhson paid q splendid tribute
to Mr.. Bcll stating that .hc had done
perhaps moro than any other man in
the United States In building up the
morale aud plane of the poster ad'
vCrtisCrs.
Message from National Secretary
In opening his talk Mr.. Bell said he
WIS not going to deliver AN address.
but rather a message TO the members
ul the association that he wanted
them to remember that they were all
one organization, all striving for one
end. building aud continuing tc build
on the basis Of an IDEAL, established a
few years ago.
Mr.. Hell gave "a resume OF the his.
tory of hill poster advertising from
its start 80 years ago. " the beginning
OF the poster organization In 1891. ana
| It's growth In strength. service. and inn
rorTancc up to this date. and the need
Tor every member to feel that hu IN n
unit Of the national organization. and
to realize that each member is rc-
sponsIhlc for the integrity and repu,a-
tion N the parent organization; that hc
cannot conduct his business In a self.
ish manner-that his dealinEs'rcact up
on the reputation NJ the entire asso-
citation. and upon this important med.
ium OF advertising as whole. II,
urgci that each member Of the associa
ilon think OF himself as one engaged in
the important work OF marketing IN.
worlds manufactured goods
Mr. Hell spoke OF the importance o'
earning and Keeping the goodwill ,'
the advertisers. emphasizing the fact
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