South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-30
new statesmen
SHOULD ENTER
CAMPAIGN NOW
Extra Offer Which Expires
July 9 Will Prove Big
Help.
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--.-~~>----------------~.--
ing in the balance during this period
Of the campaign The member in
South Bend and AIishawaka who has
earned the most credits up 20 July Q
Will be the winner OF 5000 in cash.
The member outside South Bend and
Mishawaka who makes the best
showing up 10 the same time viii
also be given an extra award OF the
same amount. These are in addition
20 any main award a member may
earn.
Watch Friday List.
AS has been announced before the
two extra awards will not be made
until after the close Of the campaign
/ nor will the names OF the winners be
divulged until all award winners are
announced by the auditors when the
campaign is over. However. the 5000
extra awards viii be made on a basis
{ or the results OF this. the first period
Of the campaign.
The list OF members will be pub
lished again on Friday and will In
clUde active and inactive mem bers.
but after Friday published lists will
contain only those members who
have turned in one or more subscrip-
tons. The majority Of those entered
have not as yet reported any sub
scripuons, os they should be sure to
do so between now and Saturday, so
they VIII be included in the active
list.
A few subscriptions count UP into
/ thousands OF. credits and II should he
the aim Of every member to turn in
enough subscriptions from day 70
/ day to keep their scores well up
among the leaders. This will gain
much support that otherwise might
be lost. for IL will show a members
friends and supporters that he or she
means business. Those who wage an
active campaign will not find IL
hard matter 10 make creditable
showings.
Salesmanship.
Article No 8. by a Master Sales
man" follows:
Universal need Of salesmanshi
qualifications and the fact that all
successful enterprises involve sales
manship in one form or enother are
the points driven home in this article
/ When young man applies for his
/ first position he is q salesman. He
tries TO sell in the best market his
| personality plus the knowledge and
training he has acquired When the
young doctor. lawyer. preacher. or
journalist starts his career. he begins
Jas a salesman, selling his own serv-
/ ices. The future retail or wholesale
merchant comes 10 control the SELL
| ing activity Of others after proving
himself in the ranks OF sa' esmanship
/ The manufacturer who fails to solve
the problem Of Distributing and SELL
ing his goods Ga problem which
I ametimes is more difficult in its So
luton than prodUctlon) fails in his
enterprise.
Other things being equal. success
/ in all these different walks OF life
depends primarily upon salesman
ship. You may be an exert in your
line, you may have a special fund Of
! knowledge, you may be OF excep-
/ tional intellectual ability; but if YOU
lack any OF the essential qualities OF
/ craftsmanship you are handicapped.
Your success in any career Will be
likely 10 be mediocre.
Experience Is Proof.
Men vary greatly in their ability TO
sell goods. Some are successful be-
cause OF inborn aptitude for selling:
others succeed through study and
practice in the business world. What
ever mans natural abilities may be
they can be developed and made
much more effective by the syste-
matte study and application OF the
/ principles Of salesmanship.
This statement is borne out by the
experience Of the National Cash Reg
lister Co., the Burroughs Adding Ma
chine Co. the Edison Debating Ma
chine Co. and scores of other big
concerns who have solved the diff
cult problem of marketing an expen-
sive specially on an internationa
scale. Such firms as these could not
( possibly sell their goods through the
length and breadth Of the civilized
world if their sales depended solely
upon the efforts Of men who are
naturally salesman. They have been
compelled 70 take the average man
IS they find him, train him in the
methods OF the experienced sales
man, and then try him out
What kind OF salesman are YOU ?
Why not join The News-Times Sales
manship club today, and try out your
ability? II is worth your while. II
costs nothing 20 try. and you are sure
/ Of hainr ranardaE for The nina snert