Norwich bulletin., 1921-05-10
ANNOUNCEMENTS
Are Tire Prices IIiEhq

A careful anziysis 0f tire prices indi- cates that they are actually low. Or May 2. The E. F. Goodrich Rubber com pany announced a 20 per cent redocticf which established undoubtedly a new lev el for the season Of 1891 This reduction brings Goodrich prices down 10 point Is per cent below the prc-war acheculef as represented by the 1sl7 level Ac- cortling to Broistre1's Index eenersN commodity prices have risen q per cent during the same period. it is rathef startling Co find that il 1910 fire pricet were 1l5 per cent. higher than today The lowest point in the history of tr, prices was in 1915. and was brought about by fhe Goodrich conpanys faii list campaign when drastic reouctiof was made for The purpose of eiminatlns the price imitation which had crept inte the industry. This extreme low Poini was only 20 per cent. below preseni schedules.
 Any discussion of tire p-ices however Is incUmplete uninsS comparative Naiu'7 are considered. The question is; Hos many miles do I eet frun nr tires to- day? And how does fris compare viii what [ received in i9isg Eerinnins vii 1915 and tse wat standardization move ment which extended oser p-rlod c' several years. tremendous strides have ! Service Of tires Tho extent ia ahish tia is true is not realized hy iiio moiorini uuhlic. Yet this increase in service il i actually measurable. In tlie hrsi place consider the actual incrsase in sizc- For ' Instance. cord tires made ily fhc iea line companies are uniformly ip per cent over .he rated size. Specialization in tnl pro-
 iuc.ian and preparation Of raH naieriat
 has been of incaicuiahic bereiit io tiri uuaiity. Remarkable progress has been
 made "a fine art or compromising rubber C produce the maximum degree CT wear These salient factors have been su71lc { mented by improved methods of manufhc- , ture which have resulted in uniforinity [ of quality and service absolutely un 1 known a few years ago. 4 tangible ex. precision Of the greater mileage ssrv.l'
 now being built into tires is reflected b1 the higher basis of adjustment generalls
 used by the leading companies Thus. II | tire proves defective today it is adjusted l under the Goodrich plan. on the basis Of | 5000 miles fl it Is of fabric and s.oot | miles if 1t is of cord construction. Con. trast this with the adjustment basis ir
 use a few years ago, !. e.. 5,5eo miles and it is easy to comprehend the gresa progress made in tire manufacture.
 It is not a far-fetched conclusion e say that tires today give from 50 per
 cent to 100 per cent greater mileage thar
 they did few years ago. Therefore, z
 the tire companies were selling mileage
 today at the 1915 price level. tires would
 actually cost from $500 10 125.o0 more
 than at present. The conclusion is ob-
 yious. therefore, that based on compar.
 alive service tires cost less today thar
 ever before
 The rubber industry Is to be cornpii.
 mented on it's rapid progress toward
 normal Leaders of the industry frankly state that the recent price re-adiustmeni
 Is not warranted by their actual factory production cost but that 1t represents an
 earnest effort to meet the wishes of th' . administration and the general public II , the establishment of lower price levels of which all classes of trade can unite snd , l transact business.