The New York herald., 1921-11-20

You would like TO earn 500 next week.
wouldn't you?
What's the difference between you
and me? That sounds egotisticai.
doesn't II? II sounds as though
liked myself pretty well.
do. but take awfully good care to
conceal 1t as much as l can. IN iact;
/ don't want any one to know 1t II l
can help It.. That's one OF the first
things l learned about salesmanship.
The successful salesman knows men
INSIDE--because he knows himself,
inside, and we are all good deal
alike. ALL OF us are fundamentally
EGOISTS. We believe In our own
ideas and opinions. We see life from
OUR point of view. That's perfectly
natural.
Here's the point: A successful sales
man-knowing that his prospect Is an
egoist, the same as himself-treats his
opinion with RESPECT because he
knows that IL he doesn't the Interview
may end In an argument, or at any
rate no sale.
The salesman's job Is to bring his
prospect around to his point OF view.
make the prospect see what the sales
man has to sell as he sees II. because
II the prospect does see that way, he
will want 1t.
OF course. you can't make any one
believe in something you only half be-
lieve In yourself. You must be COM
pletely and absolutely sold yourself.
on your product and the company back
OF the product.
That is a fundamental requirement
before you even begin to think how to
sell to some one else. 1t Is no use
fryinD learn how
to sell something you haven't abso-
Lutte faith in.
It isn't anything to learn all about
a product and It's uses: how II Is made
and why 1t Is better than some other
product.
Real salesmanship begins after you
know all that. Selling Is making some
one else believe in something as you
believe In 1t.
You have more equipment than you
may imagine for becoming sales
man--if you understand human nature.
For that is the big thing.
Selling Is one Of the interesting and
healthful professions-not to say ono
of the best paid-in American industry.
You would like to earn 800 next
week. wouldn't you? And every week.
for that matter. A good salesman
earns 500 week and real high grade
men earn a great deal more.
We offer an opportunity to you to
take the Business Builders training
course in salesmanship II Is doubt
less one Of the most practical schools
In the country. You earn while you
learn.
The Business Builders has been
~
ship." because you learn In actual
practice. You know what you know
by actual results-sales.
will accept men for training who are
really In earnest and want to forge
ahead.
After you have demonstrated your
ability you will be In line for sales
or business executive position with
one of our six client companies who
will need during the coming year over
450 trained men for positions paying
in salaries and bonuses 5000 year
and up.
11s men have been promoted during
the past year-and-a-half and we are
constantly In need of new men TO take
the places Of the men who are being
promoted practically every week.
You might have been one of these
men. Will you be one of the men to
get a good Job during the coming
year? You may be II you start In to
develop yourself NOW.
Robert NJ. Andre.
Unit Sales Manager.
The whole story Of the Business
Builders will be told at 2 p. M. and at
$3.50 p. M. In order to attend this
meeting you should register from 10
to 30 minutes prior to the time OF
starting the meeting.
Our reception room Is on the 18th
floor. Ask for Mr.. Wells.
JAMES w. ELLIOTT'S
BUSINESS BUILDERS, INC,
An institution conducting practic
school for developing and training Di
trict Sales Managers and Snles Exec
tives for growing sales forces-its men
bers earning while learning. selling Il
securities OF going. growing American Il
dustrial corporations on commissie
basis.
10Th and 18th Floors,
Knickerbocker Building.
42d st. and Broadway.