The Powder River County examiner and the Broadus independent. [volume] (Broadus, Mont.) 1919-1935, 1921-11-25
PRINTERS INK Is MAGIClAN'S WANn
FOR DIxlELAND - ADVERTISINf:
EXPERT TELLS OF AWAKENING
AND IT'S FUTURE.
fBy st. Elmo AIassengale !

is the leading figure in ADVERTISING cir,
cIes in the South. AS most people
know. the big advertising. experts of
today is a man of wide knowledge.
great executive ability and in constant
and close touch with the economies
needs and conditions of the territory
| Wherein his work lies. Whatever the
head of the Massengale agency saws
will be accepted as absorbing facts by
the merchants and leaders Of the South
| and can be accepted by those, of the
North AS the note Of authorityl
Up to few years ago capital was
| net sought in or did it hurry to the
South. Dixie was considered as a pretty
| section OF the country about which one
should--and often did--write SONGS.
novels and dramas mainly remarka.
Die for an impossible negro. dialect and
| the number of roses that intruded upon
every scene and setting.
cash. as the country considered its
| use in Dixie. was a petty continuance
used strictly as a medium of exchange
| and not as power of development
With blind allegiance the South clung
to cotton as it's great and only staple
and the shifting market on that singl e
l
fluence for the territory south of the
Mason-Dixon.
| y change has ccmc to Dixie. 1t still
has its roses and it's negro population,
but added to that has come a great
outpouring of industrial blood through
the veins of southern progress and in
instant response the South has devel-
opend until from a weak and pretty
I 81 St II q Sfn dc 70.
day an industrial power to be reck-
oned with in the offices CT the worlds
greatest banking. transportation. de-
velopment and commercial units.
/ Figures mhy weary the average
reader. but beneath them lies ro-
nance greater than any fictionist ever
drew with swift running pen If ono
has but the ability to see and under
stand. OF the entire output Of the
United States in corn the South gives
SAG per cent, of tobacco 81 40, po.
tato 90 per cent. peanut 80 9-10, apple
16 $40. rice SIS per cent and sorghum
syrup SIS per cent. The annual peacl
i. crop is nearly $4,000, 900. sugar can,
. syrup $90,O0O,0OO. oats $175 5000. 900
wheat $500, 100000 and cotton $4,000.
), 100000. with a live stock value in tn,
: South CT s2.500,o00.
5 The South's developments an ag
= lricultural, dairy and live stock coun
t try is due to one cause more than al
: others. Advertising was the force tina
changed the South from a one-crcp t
: a varied-crop and live stock section. l
: was not until the Souther nnewspape
o and farm paper publications had give
n the widest publicity to the benefits t
e be derived from varied crops and liv
8 stick raising that Southern farmer
e could be induced to dethrone "Kin
Cotton" 1t took years Of cOntinuou
r advertising on the part Of these far
: seeing Southern publications to Sc
3 the Southern farmers on the idea tina
}, prosperity depended not upon one kin
n OF crop. hut upon many kinds {
e crops.
It While the Southern newspaper an
= farm paper publications were nevt
l. directly paid for such advertising. Il
le repaid them many fold for the spa,
50 generously donated for the uphill,
ID ing Of the Southern states aRricultur
to interests.
ID But advertising has been not en-
l. the means Of building up the South Al
4. riculturally. It has built up the Soul
re industriany from practically q min,
,. quantity, go far AZ manufacturing Il
BIT dustries were concerned. to a poi
~ where Southern industries rival the 4
1t dustries Of the other sections CT o,
" country. CO.
he It was only quarter Of centu