The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1921-03-17
RANDALL URCy,
PUBLIC SERVICE
HEAD OF ST. PAUL CHAMBER OF
COMMERCE ADDRESSES BIG
MASS MEETING
FOR BR00MNGS, THE CITY BEAUTIFUL
Speaker Says Commercial Club Can
Accomplish Great Deal If
Given Support.

That the community spirit of Brook
ings is awake was evidenced by the
large crowd that turned out last
Thursday evening to attend the mass
meeting at the college auditorium at
the invitation of the Brookings Com
mercial club to hear E. w. Randall,
president of the st. Paul Chamber of
Commerce and president of the Min
nesota Mutual Life Insurance COM
pany In addition to the splendid ad
dress given by Mr.. Randall, the audi
ence enjoyed a real musical treat fur
nished by the Viking Male choir
and the ~SaXophone Sextette of the
State college. The seXtette is the
newest of the musical organizations
on the hill and bids fair to become
famous with the rest. 1t is under the
leadership of Arthur Johnson, instruct
or in the music department. The sex
tette rendered five very fine numbers.
Mr.. Randall expressed the greetings
of the commercial organizations of st.
Paul to the Commercial club of Brook
ings and their desire for cooperation
in all matters Of mutual interest. He
told of some of the important things
done at home-not for the purpose Of
footing st. Paul's horn, but for the
purpose of suggesting that co-opera-
ton and public spirit will accomplish
quite as much in Brookings as in St.
Paul.
"A live commercial organization pro-
vides the machinery for combining the
efforts of individuals and making them
effective. AS a rule. individual units
can accomplish but little in any large
undertaking for public good. A com
binatiOn of individual units, properly
directed. can accomplish much said
the speaker.
"All the needs of a city require
careful study. There must be vision
before action. Whether the desire is
for better means of communication,
better public utilities or public build
ings, better schools or churches. more
of charitable or philanthrOpic institu-
lions, more attractive home surround
ings or new business enterprises. there
must first be an intelligent concep-
ton of the need and then an effective
plan for securing it.
ITO be effective, a commercial club
should have not only the membership,
but the active support Of all the men
in the city to be served. Each mem
Io, ohon1I MT npl- now hic Gnpc hut
should attend meetings, be ready for
service on committees and give OF
himself as we'll as of his means. You
ammo take more water from a CTS
tern than is put into it; neither can
you expect in results from a CONNER
cial club more than is contributed i'll
MONEY and service by its members.
A luke-warm, hating membership
means ineficiency all the way down
the line.
"a member Of an organization like
this should never ask, What do | get
out of ito but rather, Am | as good
a citizen as | should be and am
doing what l can for the general good
of the city in which do business and
have my home?' Each person should
give a portion of his time for public
service. II general conditions in any
city approach the ideal, there will be
no question as to the welfare or happi-
ness of any of the individuals making
up that city's population. The good
of all is reflected i'm the good of each.
The largest personal success is posi-
Bile only where general conditions are
favorable and it may occur that that
portion of a mans time devoted TO
general work will in the end bring the
richest personal reward. Even selfish
ness if at all enlightened, will compel
any man to think of the %neighbors as
well as himself.
There is much to do. Man has a
head, a hand and a heart. So has a
city. All need development. The in
tellect should be trained. Schools and
all sources Of intellectual betterment
should be carefully fostered. There are
great potentialities for service. The
hand should be made expert. We need
to be industrially efficient. Farms, fac
tories, stores and all lines of CONNER
cial activity should render maximum
service. . The heart must also be de
veloped. The religious and moral life
Of any community is quite as import
ant and should be given quite as con-
slant study as its intellectual and in
dustrial welfare.
1.-THE city of good schools, with a
high average of intelligence; with sue
cessful citizens working under favor
able industrial conditions, maintaining
a high standard of religious and moral
life, can claim with right the title of
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