The New York herald. [volume] (New York, N.Y.) 1920-1924, 1921-07-22
HIGHWAYS PAINTED
With HYLAN BOOSTS
BY HIS PERMISSION
Mayor Solves Problem Of
Cheap Advertising by Use
Of City Property at
Strategic Points.
HIS LEAGUE KEPT BUSY
Young Artist With Paint
Pot DecOrates Series of
Boulevards With Fight
Slogan.
HIS HONOR ENGAGES HIM
Lettered Patches Are About
80 Feet Square in Thorough
fares-Painter Shows
Permit.
HIS HONOR ENGAGES HIM

Mayor Hylan has solved the problem
Of cheap advertising. The most fire.
quented boulevards in Queens Borough
have blossomed over night and bur-
geoned forth gorgeous crop of Hylan
League boosts. And the cost Of It?
Merely a matter Of the services Of an
active and adept house and sign
paint and the charter of a flivver.
The Hylan League feels kindly tow
ard Mayor John F. Hylan. It's men,
bers are affiliated under the slogan
that one good term deserves another,
and they have their eyes on next
November's municipal election. And
Mayor Hylan is we'll disposed toward
the league. So what more natural
than that he should personally COM
mission the paint pot artist. as is
averred, and that he should willingly
dedicate his executive signature and
also the city highways to a militant
crusade for recruiting league member
ship:
Mayors Permit Displayed.
Policeman Bradley of the Long Island
City precinct rubbed his eyes some days
from an automobile at the Greensboro
Bridge Plaza. unlimber pot Of white
paint and proceed to do neat Job OF
lettering right across the asphaltel
roadway almost from curb to curb.
When Bradley challenged the artist, so
the policeman reported. the young man
displayed a permit personally signed by
the Mayor authorizing the painter 10
beautify the thoroughfares of the bor-
ough by lettering upon them this device
.......... ........'.-......... ,..........
FIGHT. FIGHT! FIGHT.
/: Join the Hylan League.
Fight increases In gas rates from 80
cents to $1.50: In car fares from
cents to 10 cents; In telephone rates
= OF - per cent; in electric light rates
OF % per cent
Bradley says he succumbed at sight
of the Mayors signature. The artist
completed his job and ere shutdown he
had blazoned duplicate exhortations-
fifteen or twenty OF them-along the
Queens boulevard. in Hillsdale avenue,
Jamaica: Steinway avenue. Astoria; at
the Long Island Railroad crossing Of
Broadway. near the Elmhurst station,
and at other points where pedestrian
end vehicular traffic is heavy. He was
a fast but careful worker. His SYM
metrical block lettering, fourteen inches
high, bespoke the skill of the post
graduate house and sign painter.
City Property Used.
The lettered patches, occupied spaces
approximately thirty feet square plumb
in the centres of the thoroughfares--city
property under control of city admin
istration. Automobiles and pedes-
TRANS gazed spelbound at the .u,-
break of white lead and then grinned.
The Long Island City Star Investigated,
heard Patrolman Bradley's report that
the work had been done under a per-
NIT issued personally by the Mayor.
and then editorially denounced the
cffrontery OF Mayor who could CON
vert asphalted bou}eyards into billboards
for the exploitation of his political
aspirations" Even in Queens the tax
payers are not all giving three long
cheers for the Hylan League.
Wheeled traffic and successive storm
and sunshine are dimming the siories
Of these banners with the strange de-
vice.
Claiming A. Leidy, assistant to Bor-
ough President Maurice T.. Connolly.
the official who Is supposed to have
jurisdiction over thoroughfares in his
bailiwick. denied that his Office had
issued any such permit