Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1921-09-24
IVDIVIDUALlSM
SEEN AS MAIN
H0PE0F WORLD
Doctrine of State as Preached
by Prussians Is Fallacy,
McCOle Tells Ad Club.

| In the greater struggle for existence
in the expansion Of individual initiative
and in modern educational methods are
found the remedy for the mental ab-
normalities of humankind, DR.. George
McCole declared in an address to the
Great Falls Ad club Friday or
| Psychology as Applied to Advertising
at the Hotel Rainbow. DR.. McCoie' +
| address was discussion of psychology
dealing principally with the practical
side of the science but touching upon
| the dogma of its students
During the soft and prosperous
times which the world has seen during
the last 20 or 80 years." said DR. Nc
Cole. "the lower grades tended to
multiply rapidly and SO our biologists
are much worried about the great in
crease in the number of incompetent
and subnormal people. and families
which are appearing today in our coun-
try.
Two Remedies for Subnormal.
However, there are two remedies
for this. One is the greater struggle
for existence, food. clothing, etc, under
which the incompetent is rapidly elimi-
mated. Again, by adopting in our edu-
cational system mental tests and bio
logical examinations, children born in
these lower classes can be recognized
and studies and work given them which
will better fit them for the competition
of modern life.
"a great deal of what seems to me
to be nonsense has been written and
spoken in recent years about society.
social justice, national action, social
unity. the state, and so on. The idea
underlying all of these phases seems
to be that there exists such q thing
as an organism, a being. a personality,
called society or state, made up of in
div1dual human beings, with a person.
atty. character and capacity for action.
independent of and sublimated above
the Individual persons who make it up.
Welfare Is in Individual.
There is no such thing as social
welfare or social justice or national
policy apart from the individuals con-
cerned. Those things originate in the
Judgment of individuals and they aim,
IN the last analysis, at the welfare Of
individuals. For there is no such
thing as welfare Of group. apart from
the individuals Of q group. To hold
the other idea is to make the mistake
Germany made for 40 years in Great
Ing god called the state. on whose
altar every individual, if necessary.
might be sacrificed. that state not be-
ing the result of conscious. purposeful
judgment Of the individuals to be sac
rificed, but something sublimated above
and outside them.
Must Restore Initiative.
The great need Of the day is a re-
storation of individual initiative, indi-
vidual sense Of responsibility. the old
spirit of individualism under which each
man is his own master and by which
he is held responsible to some accept
ed standards of conduct
1--WE need to turn again to the indi-
vidualism Of our fathers. The abnega-
ton Of the individual and the deifica-
ton of group action is the most sim
lister influence in American life"
The Ad club will cooperate with
other city organizations in making ar
rangements for the convention here
next November Of the Montana State
Teachers association. Harvey Blom-
quist. l.. f. Flint and William Nor
row were appointed by President Scott
Ieavitt ms a committee to assist in
planning entertainment for the dele
Gates.