The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1921-07-27
at Pays to AdUertise"

u. +. JIllson. an oil producer OF
Okmulgee. IL the author Of an ar
tIclc which was read into the records
at Mondays meeting and * hereby
given. as it is In line wItn the IDEAS
~ President Nicholas, who was
elected last sprlus at Kansas city to
head tho association OF independent
r,nuors and mdrkctcrs. Nh. Niohpihs
proposed that all nlliuE stations
handling Independent oil should adj
vrTtlsr TIA, fast 40 that travellers
and tho public generally might Know
whose gasoline th,y are Duy ius. Mr..
JilAoH's article follows.
public sentiment IL the biggest
fighting force that the independent
producer can avail himself of to
combat the standard on company
interests II Is "a proven fact mat
public sentiment sufficiently aroused
viii change Worldwide policies. Al
an example. during the world war
our Rcd cross drive, salvation Army
drive and others OF similar nature,
raised millions OF dollars in reach
ing tho 80 mpathy OF the public. Also
shortly after The war vas declared
! American manufacturers who had
| been using made ia Germany stun
in their products stopped using 1t
| because the American puuIic would
y not buy. y concerted effort was
| put forth uud successfully carried
out the issue Of the stamp made IN
| America" on American made
products which sold them. Period
.cilly the biggest packing com
panlcs published / II magazines aud
! other wpcklics Of wide Gu culdllOu
an appealing statement to the pub
lie, showing their expenses. their
] ts.IHrTA. az hITaInnag and mar g1nAl.
margin Of profit, which was only
shown ~ stay IN favor with public
sentiment.
II the standard OIL company has
been circulating articles with the IN
tcntiun OF explaining to the pubic
their side OF the present situation
and obtaining public idvor-"hy
should We not use TINS great weapon
Of public sentiment against the
standard OIL interests? Govern
mCnt figures estimate that 10 per
cent Of the grown public OF the
United States own some kind OF
an oil Investment. If this be true
It Is safe to say 10 per CSt WI IN
dependent oil Investments, with per
haps > per cent standard oil stock
or securities. by reaching the 10
per cent we reach the greatest mum
Der of automobile oWucrs and drivers
who consume gasoline and lubrlcat'
ing oil. also there VIII be included
a number OF fuel oil buyers. a
weeks campaign, consisting of seven
different articles, always one obs
1cvtivc point setting forth tho idea
to the public to buy their gasoline
and oil At Independent filling sta
tons, should bring about tn" same
results desired in moving the stOr-
.. - .a.n.ffyA Afhl .fhnY fnflnaI
products, which has been and still
are Keeping the independent refineI
from operating and thereby prevent
them from purchasing crude oil
The independent producer re
finer could do more with s2JO,OO'
expended in a national newspaper
Advertising campaign of this natur'
than by spending "A year trying Il
change conditions at Washington.
There Is not u question but tina
, the standard oil company interest
/ would use millions OF dollars II pub
lie sentiment was against them, ais
II that refined products of the IN
dependent Tcfincrs would move VeI
rapidly If the public were success
fully informed concerning the pres
cnt situation. The man who OWE
q from 500 to 5000 shares of stoc
@ in some independent company wi.
j. has had his dividends cut off Will NJ
i only make "A special effort To prl
n chase independent gasoline and oi
1t hut will also advocate and cncoui
age his friends to do 80 II he be
licvcs that the Standard Oil inter
ests are the real cause for the non
payment OK his premiums.
d Through u little effort a Yer
capable and experienced man coul
! be secured to write these article
using facts and figures that hay
le already been compiled. lie coul
y write these articles in such a mar
~ nsr rs to show the public in ever
." town from coast TO coast how the
VI can and where they viii bcucf
81 themselves by purchasing indcpcr
dent oil products.
R;u EucscI. in Enr District