The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1921-04-19
ADVERTISERS TO HOLD
CONVENTION AT ATLANTA

Atlanta, Ca, April 1S.The old
theory that advertising is a costly
fad Of business houses, which the con
sumer has to pay for, has all but dis
appeared. Still, the public hassyet
to learn that, because of the service
Of advertising, 1t can buy better goods
at less money. III S 57 Il KS S
AT the coming Annual Advertising
Convention to be held here, June IL
to 49,. the Public Service Value OF
Advertising will be dealt with by.
men who know from cash-drawer ex-
perisnce that advertising pays ats
owT. bills who know that, in addl-
ton, it is the greatest business
building instrument Of modern times.
Business men in all lines-those
who buy advertising space and those
who sell it-wilb find at this great
convention of the Associated Adver-.
Using Clubs, a wealth OF brass-tack,
dollars-and- cents information on the
subject vital to every business in
terest-how to find the way to bet
ter profits despite the shifting situa-
lions Of present-day market changes.
The program-which is under the
direction of Irwin F.. PaschaIb OF
Philadelphia. wild include also a
practical merchandising conference
for the retailer. There will be def
mite helps. too, for the financial ad-
vertiser, newspaper man, the gener-
al advertiser, export advertiser, IN
fact, for those interested in every
side antaeyery phase OF advertising,
for these world advertising conVen-
tions. have one underlying motive,
they are educational. g3sysF .zz%,.. r
It is not uncommon to hear man
who has attended conventions OF the
Associated Advertising Clubs say
that ideas he gained have made, or
have saved him or his firm, thousands
of dollars. a5.5&@ 4 p.
Running through every general
and department session, that Will be
strong plea for truthful adVertls-
ing,sfor firmer grasp upon the run
danlental principles OF business NOR
ality--and compelling evidence Will
be given of the power OF truth and
the square deal to build permanent
prosperity. ars, r.u ss.si=S s.,s:.,s {
one striking feature Of the Allan
ta-meeting wild be the great exhibit
of American and foreign adyertis-
ing, under the direction OF Charles
H. Mcintosh, of Chicago. This eX-
hibit will include number of not
able advertising campaigns which
Will be explained by the men who
planned them. 1t will also show rep
rasentaItive displays from England,
France, GermaIly,f Holland. China
Japan, Australia, and South Amer
lea. This will not be an exhibit de-
signed to sell advertising space or
the tools of advertising, the seller
will be forgotten. and the exhibit
will be educational and solely for
the benefit of the convention dele
gate. 49, . , .n5.. 3. ~l.1>.i :s.-g - :.
For the entertainment features,
the Atlanta Advertising club has
planned series of worth while at
fractions, some very large and elab-
crate events. and others of smaller
scope, but all thoroughly character
'istic OF the South, and fn@full keep
ing with those traditions which have
made the South synonym for real
hospitality and genuine cordiality.
All business men and women are
invited sto attend this convention.
The benefit of the gathering Willsnot
be confined to members of the Asso-