The review. [volume] (High Point, N.C.) 1908-19??, 1921-01-13
EEIRD TO OPEN ANOTHER
BIG ESTABLISHMENT

! 4lIAI1S Ill tile 0l1IlF0 S0uCn, ana
WkJch operates an establishment
inHIlgh Point, has purchased the
Elhstein building in Wilmington
and will make it one of the lead
ing merchandise centers.
"A complete stock of reason
able merchandise has been pur-
chased by the Efrds and they
/ expect to have it delivered in
Wilmington within. the next few
days.
Concerning the purchase Of
the building, the Wilmington
| Dispatch carried the following
story in a recent issue:
With the new year a week old,
Wilmington gains another in
dustry and a big one in the To-
cation Of the Efird Department
Stores, said to be the largest
merchandising firm in the whole
south. A deal was consunlmated
late yesterday whereby the Elm
stein building on she corner Of
Front and Grace streets with a
large stock of dry goods was
purchased. The price was with
held, but it is claimed that the
, deal is one Of the largest of the
kind completed in the state in
recent years.
Open in Sixty Days
Within SO days, J. B. Efrd,
president of the company, ex-
poets to be ready for business
with a complete new stock of
saasonable merchandise bought
I in New York expressly for the
new store, which it is his inten-
tibn to make one Of the leading
merchandising centers in the
south.
The services Of an architect
! are being securd in order to
have the front remodelled and
changes made, including
Gle installation Of fast passen-
ger elevators.
The whole five floors will be
4.occunied by the store. The fifth
will be largely devoted to a res
~ Il. t,wt1eTe RIacl and early
dinner will be served amid art.
istic and thoroughly hygienlt
surroundings. The cafe will be
a strong feature Of the new
store and no expense is being
i spared to insure the dainties1
sort of environment, and th<
most up to dote kitchen and din
ing room equipment and ser
vice.
Faith in Wilmington
The Efrd Department stores
have been trying to locate in thl'
city for a considerable time, th'
; president said last night, bu> un
til yesterday he had been ~abl'
to make deal for a building
large enough for his conception
of business in Wilmington. 9Th
| fact that we have located on tn
first favorable opportunity" sal'
/ Mr.. Efrd, "shows our opinion o
: prospects here. Wilmington is
(. thriving city and it's best day
: are ahead of it. Well, we ar
!, here to stay and are going t
= share in the prosperity comm
: 10 this fine city and district"
S Southerners, Born and Bred
l Associated with j. B. Eflr
Y are his four brothers, and all Q
: them were raised on a farm 1
j Anson county. All of them lzno7
j what it is to raise cotton at 81
:, cents a pound. They are thor
oughly familiar from actual e1
i perience as farmers and me1
chandisers. over the two Carol
O.. mas and Virginia with the buy
e ing needs of the southern put
Y lie.
d The policy of the chain {
stores is to buy strictly for cas-
and to sell on the same basl
t with the object Of making
}. small margin on a quick tur1
!, over.
y It is expected about 125 pc.
: sons will be employed when tt
Y store is in operation. In tn
e meantime the presidnt and h
e colleagues are hard at work du
e ing a brief stay in the city pla1
x ming to get action on as quick 9
d opening as the alterations to tt
property will permit. The sto1
was a hive of activity last nlgf
with everyone hard at work gre
ting the Einstein stock IN
packing cases for shipment.