The New York herald., 1921-12-08
PERSONAL AND OTHERWISE.

II some builder or real estate man
should care to preach a pithy little SER
monette no will find excellent material
Fred. +. French Company intends to
erect another apartment house on that
sacred segment OF Fifth avenue known
colloquially as "Miliionaires Row." The
plot selected for this new venture Is az
The north corner OF the avenue and
Eighty-second street.
Only a few weeks ago the Board OF
Estimate, after what appeared 60 be
careful consideration. passed an amend
rnent to the coming law limiting the height
OF buildings on the avenue between
Sixtieth and Ninety-slxth streets 10 sew
enty-fve feet. This, II was contended
ut the time, would put a stop to apart
ment house building, inasmuch as It
constituted an actual physical bar 10 the
erection OF any such structure over seven
stories tall. and no house OF lesser height
could be made 20 yield a return COM
mensurate with the altitudinous realty
values IN the district.
Perhaps the action OF tho French COM
pany is merely another proof that no
amount of law can successfully hold
back the tide OF natural development
Keeping track Of Frederick Browns
activities these days, as the nirnble OPP
orator Jumps from one form Of property
to another, may be n dizzy occupation,
but Il Is not entirely prohtless for those
who would get some free advice about
investment conditions. Mr. Brown was
one OF the first. II not actually the first
operator, TO sense the impending boom in
the spring OF 1919. Anticipating the
housing shortage. ne bought apartments
feverishly, and 10 tho heavy market In
multifamily housing followed. Then he
suddenly left the apartment market fiat
Ono pun intended) and started little
lot furry in The Bronx. from which he
went back to fats and eventually to Office
buildings when the renting lave put the
quietus on apartment house trading.
Just before things began TO get dull
the operator slipped quietly away for
vacation in the Orient, where his most
spectacular act was 20 have his picture
taken In a Japanese kinono. For some
time after his return he pursued n policy
Of watchful waiting, and the market con-
tinued 20 languish. Now he is back in
the trading with both feet. and he is
kicking UP dust In a different fold every
day The variety OF his operations may
reflect the general health OF tho market
the advice OF the veteran realtor. who
once said TO q younger member OF his
profession
keep your eyes on Frederick Brown"
Those who have followed tho fortunes
of the Hearth and Homo Company. Inc.
viii find IN the real estate reports OF the
past few days further evidence or the
success OF an interesting scheme TO bur-
nish IN a bit OF old Greenwich village
80 that II might play It's part IN the
gradual process OF restoring New Yorks
Latin Quarter 10 It's old time status OF
residential section. The picturesquely
named concern was formed, with w. >.
Coffin as its president. 20 remodel the OLD
three and four story brick buildings COM
rrising the entire block bounded by
Bleecker, Macdougal, West Houston ana
Sullivan streets into duplex apartments
for the occupancy of two families each.
within the last week four OF these houses
have been sold.
II. Van Cortiandt Fish. formerly OF
Fish Marvin, with townsend Forner
and z. w. Hunt, have formed the firm OF
Horner, Fish a Hunt. and have opened
offices IN the Hartman Bank Buiidins
on Fifth avenue. Mr. Horner was
member or the 1rfn OF ttorhcr y ", anu
Mr.. Hunt was ossooiated with II. H.
Clark.
Edwards, Dowdney a Pichart have
been appointed agents for the building at
40 Nassau street.
Clarence s. McTSune paid sfi,5Oo FOR
4s4 west Forty-hfth street. reported cold
recently.
Eversley Childs. Jr., and william J..
Humphrles have organized company 90
be known as Chlds & Humphries. Inc,
and opened Offices NJ so East For'y-sec-
ond street. Mr.. Childs and Mr.. Hum
rhries have been connected with law
renee, Blake & Jewell for tho last few
years, and previous 10 that were with
William A. white 4 Sons