Shoshone journal. [volume] (Shoshone, Idaho) 1884-1931, 1921-08-05
Secrets of Success In Retail Merchandis.
ing T old in Direct Manner


ing the advice Of successful
retail merchant who has not
only helpeh himself but has or
eaniZed the retail business of
North Dakota so as 70 practical
! " drive the mail order busI-
ness out Of that state is repro
duced here in the belief that
local business in Idaho faces
the same conditions as were
destroying the local business in
North Dakota when the local
men organized under Mr.. Mann
and that the same methods used
there will produce the same re-
suits here. Every business
man in ShOshOne can read the
article with profit to himself.
Under the auspices Of the
retail bureau Of the Standpoint
chamber OF commerce, Fred =.
Mann. president of the North
Dakota Retail Merchants asso-
citation, and president of Manns
deDartment store at Devils
Lake. North Dakota. addressed
a dinner meeting of the local
business men in the dining
room of the Presbyterian
church Monday evening.
Mr.. Mann was introduced as
the merchant who did a SfJsl-
600 animal business in town of
300 population. His address
was ch0ck full OF commercial
wisdom and valuable sugges-
lions for building a retail busi-
ness in a small town
Mr.. Mann said: Recently
have travelled a great deal and
my observations. in all parts OF
the country. have led nae to the
belief that the retail merchants
are facing the most serious
time in the history Of merehan-
dising. A general period Of de-
preston il being felt IN busi-
ness. The cause of this I DO 4
not know-whether it Is be-
cause the people have lost their
desire to buy or because they
haven't the money. It Is Ger
tainly a most difficult year in
business I have ever seen in
over 30 wears experience. but |
believe we are going to pull +
through all right. Mr.. Hoover.
and others of prominence. tell
us that normal conditions viii
come back very slowly | /
think that is true. Organiza- +
lions are doing all they can to
stimulate business and a nat
onal association of lumbermen
his year inaugurateed a cam
)aign in which they are spend
ng 100000 in publicity work
o stimulate home building and
lwning.
The retailer is the goat The
Dress Of the country has for
ONE time maintained a strong
ttackon the retail merchants.
ccusing them of profitecring.
nd demanding of them why {
hey do not follow the manu- |
acturer and jobber in making L
eductiOns. Hoover. himself. q
lade the assertion I see by [
he papers since that he denies g
but | heard him say it aud I I
now he said it. Not in so many 1
lords but in phrases which y
'ould admit of no other con- 9
But YOU know. and a
know. that the retailer has L
,llowed the prices down much :
lore rapidly than he followed 2
lem up. Q
Yet The retailer to-day stands s.
serediied before the nation
he retail cl0thiers have taken q
.eir case before congress and n
ant TO be cleared Of The eharg b
brought against them in the II
iurt Of public opinion The ~
taller VIII be yindieaied. how n
-er, ard some day ihe business h'
AN viii bee recognized at his
ae value as fhe createi SIM al
e factor in distribution. and al
G basis of ali communiiv life bl
archantS Mean Community n.
Life. Il
sc thc time The ease against Z.
arS NROehuck for false adj e
rGsing was being heard . P'
E national capital. 7 was in e
ashingion Some OF The MALL ~
Ter representatives their slis- W
eted I was seeking leAyiSla- ie
~ Tor the retailer and advised oi
; To pack up and so home
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