Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1921-02-03
ALEXANDRIA GAZETTE THURSDAY, FEBRUARY g. 1921.

A%$e%%%~~~o<%e%u%4 NEUTRALITY-SUSPICIOUS.
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UNIVERSITY OF
PENNSYLV ANA
The students of the Wharton School of
Business and Finance Of the University OF
Pennsylvania were recently required to SUBJ
nit essays on merchandising. Over seven
hundred were submitted and the essay WIN
ming the first prize written by Mr.
William w. Goodman of Memphis, son OF
Mr. Abe Goodman President of the Com
go. 1ercial Trust & Savings Bank OF that city
Mr. Goodman chose P1GGLY WIGGLY as
his subject Below will be found few ex-
tracts from his essay:
They were organized to be established as national
ooa ni1aon of standard type and with standardized
methods that such stores might their service through
out the world by providing economical means Tor tne re-
tail distribution of food products OF VIDE variety mere
has not At any time been similar attempt TO standard
ze store to deal in food products and there not III e
fill record of merchandising any success tnat VIII a
proach the success that has been achieved in the establish
ment and the development Of the PIGGY Wlggy system OF
stores
Perhaps no chain of stores that has been organized
in recent years has been the object of so mucn curiosity
and speculation as has this system
PIGGY Wiggly is really more than store II IS q
whole system of selling groceries, based on .he CAFETERIA
idea The plan introduces many innovations ana oe
nars 50 widely from traditional retail methods that 1t IS
we'll worth the ANALYSIS of all those who are Interested IN
distribution
They show that there is order in arrangement OF the
display that there is convenience afforded through te
aisle system that each store has IN It's dlspay Oh HER
chandise most comprehensive assortment or food p
ducts of nationally known reputation that IS tour 10 s
times greater than is ordinarily found in the so-caed
chain store This selection allows the customer to choos
the variety brand and quantity desired The nanIact
or obtains absolute fair display Of his particular brand
in competition with other brands Of sma character OF
merchandise swinging price tag at the time OF seec-
ton indicates the price in plain figures as to just "haC
will be collected at the checking counter when the Gus
toner has finished making selections ana IS ready 10 e
part from the store.
Like everything else about these unusual stores, the
advertising is decidedly different Mr. Saunders believes
strongly in advertising his ideas and the enterprises
with which he is connected He has srikngy 1ndlWdual
stve Some Of the COPY might be called bizarre. Usually
generous space is employed which is packed with read
mo matter These advertisements follow the general pol
lev and are copyrighted AS most Of these advertise
ments have special public interest, the reading puDLc
soon gets into the habit of reading them it would any
news article.
The manufacturers own brand-commony known
az trademarked or advertised brands-are to be given
preference in the assortment of PIGGY Wggy stocks SO
long as fair dealing and cooperative spirit IS manes1
on the part of such manufacturers IN their attitude to-
wards Piggy Wiggly as system of merchandising.
In conclusions about the only thing that can say is
10 repeat the statement that made in this theslsno
other comment is necessary I'm the full record Of all er