The New York herald., 1921-03-06
ADVERTISING ART.

An unusually interesting display OF
current advertising art, including color,
black and white. design, pen and ink,
wash and pencil will be found in the gall
leries OF the National ArtS Club, 119
East Nineteenth street. continuing until
March 81.
This collection. of special interest TO
advertising. magazine and newspaper
men Is being shown under the auspices
OF the Art Directors Club of New York
Although this is their flrst annual ex-
hibition, more than 275 artists and or
ganiZations are represented.
Each exhibit carries the name OF the
artist. the advertiser. the advertising
agent and in many instances the name
OF the publication in which the advertise
mcnt or illustration appeared
The jury OF awards Is made up OF the
following well known artists: Joseph
Pennell. Robert Henri. Charles Dana
Gibson. Edwin II. Blashfield, Prof. Ar
thur w. Dow and the retiring president
OF the club Richard J. Walsh.
A list OF the classes and awards fol-
lows:
Glass A-Blaok and white Illustrations
and designs, oil. pen and ink, wash and
pencil. First prize medal l.. r. Gruger.
"Barrage Fire" Saturday Evening Post,
newspaper advertisement. Honorable
wood cut. Ritz-Carltcn advertisement, by
Irving Press Franklin Booth. line draw
ing. Victor Talking Machine Company.
Franklin Printing Company Henry
| Raleigh, illustration for Arbuckle Broth
| ers' Yuban Coffee, advertisement, by j.
Walter Thompson; Wallace Morgan.
street scene. for Ovington's, by Barton.
| Dustine & Osborne.
Glass B-Paintings and drawings in
color First prize medal. w. r. Heitland.
Columbia Graphophone Company, George
| Batten Agency. Honorable mention in
| this class: Maxfeld Parrish. Primitive
| Man" Edison Lamp Works c. c. Beall,
/ Chickerlng piano advertisement Bricka-
| Ford Company J. C. Leyendccker, Ar
1 row Collar advertisement, Cluett, Pea
body Company Dean Cornwell. Andrew
Jergens Company. ]. Walter Thompson
Company.
The Art Directors Club was organized
oarly In 1920 by a group Of men amoi-
tious for the progress or art in advertis-
| ing and industry, who believed they
could contribute to the best interests OF
nrt and advertising by collective partici-
| patton in art affairs.
The club recognizes as an art director
one who counsels in the buying, selling
and creation OF art work and whose SER
vices have been accepted BY any repu-
table organization.
Membership in the club Is not limited
10 men from n particular business. al
though at present tho majority Of the
members are art directors or advertising
agencies. The club depends for great
part or It's strength upon active members
who arc employed as art directors for
magazine and book publishers. trade
publications. art scrviccs. photographers.
printers and engravers or who are free
lance artists engaged IN type or COM
mercial illustration which closely par
alels the profession OF art directing. lt
is looking forward TO The time when its
membership will include representative
art directors from theatrical and motion
picture companies and from merchants
and manufacturers OF textiles. ceramics,
art hardware, lighting fixtures. furni-
ture. wall decorations and other prod
ucta. It's ambition. in short. is 10 exert
or influence for the unfication or the
! creative workers In all the Industrial
arts.
In no sense, however. Is tho club an
| orra nizatlon OF special interests or
1 groups Of interests. Each member Is
elected not az n representative OF the
business IN which he Is employed, but as
an Individual. and a. expected TO con-
| tribute to tho work Of the club az an
recognized profession, and an art direc-
\ tor should form his opinion and shape
/ hts conduct according to his professional
/ standards, whatever the business IN
which he may be at the moment en-
\ gagged
The present exhibition is but one OF
/ the activities OF the Art Directors Club.
A special committee Is studying the
/ relations between buyers and sellers Of
/ Illustration and dealgn. IL proposes %
| establish a code OF ethics and standards
/ of practice similar 10 those which obtain
/ in other professions. In furtherance Of
I This object Il has now IN circulation a
| auestionnaire designed 10 obtain COM
/ plete information about common prob
lemr and methods
The glrb also hopes 10 contribute what
! il may to art education. not only through
I sAc a-t schools hu, through tac public
sehpol. o.tH the nutnesf nf HcValoViuT
a.re 4purrI ar appreciation md
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