The New York herald., 1921-11-13
High Lights and
ShadOuS on NeWS
! of Picture Making
Jacksonville. Fla, Looms rs
Film Centre i'll Opposition
10 Los Angeles.
ny FRANK yREELAND.

rearing us EeaO IOI1lHOhpAy 90
- strike deadly blow st Los
Angeles as the heart Of the movie in
dustry-though Jacksonvinians pre-
Ter TO think OF the Hollywood film
colony as more feet than heart, and
nat ones at that. About 4 year ago,
through the activities Of the Jackson
vile Chamber OF Commerce and Sow
eral independent film promoters
IN New York the first rumnllngs We're
heard that the Southern city vas
casting a siren eye on the movie
sirens itself and hoping to lure them
20 it's confines---of course, without
any scandal.
Now that movement to transplant
the cinema capital from California to
FLORIDA. under the guidance OF Oscar
Price OF Associated Producers, mas
assumed such proportions that many
of the immaculate young demigods
of the screen, unless they migrate
southward with the birds. may nave
30 go TO work as automobile statesmen
and perspire a little. NJ least, 50
Jacksonville hopes heartlessly. Price
has been going around very quietly
for several months offering induce
menrs 10 various California producers
to make the grand fit. and with his
own money and $l5,00o,0o0 Of Jack
sonvine capital pledged to the great
cause nc is said 10 have 4 low, cooins
rote that is hard TO resist
All the film advantages that Los
Angeles possesses Jacksonville also
claims for it's endowment as city thal
might also have been designed by tne
David w Griffith among the angels
Desert spaces are near at hand ~nich
are lust as dusty as anything the West
can offer. while its sand is soft for me
hero's double TO fall upon. There Is i
beach near at hand to meet all tho needs
of Mack Sennett or any other field mar
shall of bathing beauties. Its palm trees
are Just as doppy and suitable for che
most sentimental purposeS-all TINS Is
n quotation from the Jacksonville ceiiu-
loid creed--and Palm Beach is close at
hand In case Il Is desired to have
romance with most expensive finish.
In short. Jacksonville offers Job lots
Of scenery to meet all specifications,
while II is close to New York in case the
producer plans to take snow scenes or
view of the heroine climbing the Statue
OF Liberty for her health. It's adjacency
TO this tank town is one of the Florida
citys big assets. for the expense OF
descending upon New York was gem
orally a large item, even for movie
company. If the director decided that his
heroine simply must be shown being
chased around the lions at the Public
Library. Stars sometimes make five or
six trips across the continent in year.
and as this costs about S35o round trip
Il hurts. since It's paid in real money.
Moreover, pictures are said TO photo
graph in the Southern city as clearly as
In Hollywood--in fact, Jacksonvillians
dare any one to improve on their sun
shine Assuming that the sun did
poor job OF It here. anyhow, they have
the sunlight arc, which Is said 20 be
superior to old Sol himself in its actinic
effect on the films. which means much
in the lives OF the photoplay swarms.
Attacking Los Angeles in the matter Of
It's vaunted sunlight is surely hitting
below tho belt.
Similarly, an attempt is being made
20 turn Saranac Lake, y. Y, into an
important producing centre. with trouble
Brewing before the camera all the year
round. Hitherto this locality has been
used only in winter for the pur-
pose Of making Alaska and the Alps
come to heel with their snowdrifts
1T rlltiil ~ fpcAlots lfNA VttAAAs dAI INV
going forward to erect four or five
permanent studios here, with the aim of
making this health abode an all year
round resort FOR curing the movies OF
whatever ails them.
The prospects In this country for
Swedish films, which no less an author
lty than Douglas Fairbanks has rated
as among the best for their punch"
,1I ,rbr, cra M
than he?--are Frightening, and the
Swedish Biograph Company. which IL
godfathering the Scandinavian products
here. IS at last able to look its shelves
in the face, for some OF the load of
riin1 has been lifted off them after draw
irg down royalty OF dust for some
time The T. p Warren Company has
taken "Our Mutual Friend" which is
really q Swedish film, produced by the
N-ordisk Films Company--an ally OF the
German trade--though this fact is not
being crammed into the American con-
ssciousness in the exploitation. Ham
lot" at the Lexington Theatre is really
OF German origin-bcing one more ar
gument for the protection OF Shakes
peare in all languages, including the
Scandinavian--and Lewis ]. SelZniclS is
said 70 be the only man Who ever pre-
sented a Swedish film here. and then
did II only once--possibly so he could
toll his friends about.
"Our Mutual Friend" was tossed off
b. Nils Bouveng. the daddy OF the
Swedish film INDUSTRY. whose picture
''The Secret or the Monastery" likewise
occupying office space here. is said 20
he q crusher. Bouveng was in this
country Il short time ago not only plant
ing his eountry's cinemas here but buy
Ing up American studio equipment. and
returned all but spilline electric lights
and cameras from his pockets. lie also
species. an American camera man.
What they need most in Sweden is
equipment. FOR they have all tho scenery
any one could use and plenty Of nice,
freshly washed faces. while in Victor
Seastron they possess a director trained
IN American methods. whom IL would be
little short Of treason not 70 recognize.
Karin Molardcr Is one Of The pretty
Swedish stars OF whom much is ex-
pected. IL hor face can once be pushed
above the surface here.
Flobertson-Cole has bought It's first
foreign photopiay in 'Phroso." a French
production which Louis Afercanton set 10
ceiluloid. for Goumont from Anthony
Hopes charming story OF the young
Greek nobewoman on an irlct who
snasqueraded as a man in order 10 take
sliots at an English intruder--loving him
all the while. OF course. As matter of
fact. Robertson-Cole really had the oX-