Evening journal., 1921-02-10
A Few Reasons Why Meat
Consumption Has Decreased

kAOO OOOA OWOVA
ssHE nt object of attack by terrible army progress
says syndcaed editorial article which recently to
the attention of millions of readers "wil be meat"
The warning belated for the 'terrihle army" composed
of distributors of nonmea foods and sundry fadd has long
been waging widespread propaganda against meat
The at every turn meets with exhortaons to de-
his consumption of beef pork and mutton and change
10 substitute foods ALLEGED TO he richer in nutrtve or energy
value Advertisements articles scattered broadcast TO
foster the impression that bowl of cereal. bottle of milk
dish of beans pound of butter or dozen OF eggs are the
This propaganda for the most part ceners around al
legged substitutes for meat although part of it is circulated by
theorists and enthusiasts of one sort and other ranging from
the outright vegetarian to the patent medicine vendor who M
s that meat the cause of rheumatism and myriad other
diseases go
The chief critics Of certain distributors of milk
and dairy products vegetable oils and cereals In numerous
instances advertising material and literature issued by dstrib
utor of these products attempt by arguments when are u
fair to increase the consumption of their particular food by
decreasing the consumption Of other necessary foods
In many a comparison of food values is made but
frequently the comparison based single food element IN
which the nonmea product happens to be superior For ex
ample pound of butter said to be the equivalent energy
value of several pounds of meat Such comparison entirely
ignores the fact that the energy value of given food not
in any complete test the most important test
of its merit The comparison is unjust moreover, because OF
the fact that butter used primarily as fat which only one
of the several very valuable elements meat The protein
i'm meat for instance the quantity Of which in nearly every cut
of beef pork and mutton from twelve to twenty umes as
great the quantity in butter is ignored And protein Is
most important constituent OF our food.
Another unfair comparison made by the manufacturer
of certain vegetable who advers that his product served
in place of meat viii 60 per cent" This canned
vegetable although contains large percentage OF cabohy
draes deficient in fat and its percentage content Of protein
only about one-third that of the average cut OF meat
Other examples of propaganda directed against meat are
numerous bulletin issued by State university cooperating
with the United States Department of Agriculture makes the
statement lhat ue SUBSTITUTION OF llN io S@t III ue u,,
tends to improve the health of the consumer"
Another bulletin issued by an agricultural college cooperating
with the Department OF Agriculture IS enuued Cul llNU
THE MEAT BILLS WITH MILK" This bulletin advocates
the frequent substitution of milk for meat in the diet
The United States Department of Agriculture itself has is
sued certain material which may have the effect of reducing
meat consumption In leatet mix for the Family issued
by the Dairy Division the statement IS made that the diet OF
many American families consists too largely OF meat potatoes
white bread and coffee"
The Dairy Division moreover offers to- cooperate with
communities desiring to put campaign to increase the
consumption of milk by lending assistance in planning the cam
pagn and by contributing literature exhibits and person
al assistance desired is hoped that the Bureau of Animal
Industry and appropriate divisions of the Department of Ag
cute will follow the precedent already and cooperate in
the movement to promote wider and wiser of meat If the
readers of this pamphlet will give the Department of Agrcu
i livestock and meat industry it may be helpful
These attacks upon the economy and food value OF meat
taken conjunction with the fact that with the exception OF
II very few years. the per capita consumption of meat in the
United has been decreasing of utmost concern to
livestock producers Unless antmeat propaganda met with
pomeat propaganda per capita consumption IN this country
may continue to decline with unayorabe results to the entire
Il livestock industry.
commission men from the various sections OF the United States
called to consider ways and means of promoting an increased
II consumption of meat and held December at the Saddle
and Sioin Club Union Stock Yards Chicago appointed
II Organization Committee to enlist in the movement every live
stock association the country all livestock exchanges and
III the entire packing industry.
II The committee, national in its representation, includes
II W. j. Carmichael secretary of the National Swine Growers
Association chairman Thomas E. Wilson, president of the In
tute of American Meat Packers Howard president Of
III the American Farm Bureau Federation; E. Brown, president
Of the National Livestock Exchange Edward Morris president
of Morris Company and Edison White cepresident of
II Armour Company both representing the Institute of Amen-
II Meat Packers Professor John NJ Evvard of Iowa State
II College, l. c. Reese of Prescott Iowa. prominent livestock
producer and member of the Iowa State Livestock Commits
son B. Stafford president of the Chicago Livestock Ex
Of
and B. Henemann secretary OF the Institute OF American
ii Meat Packers.
The proposed plan, which will be considered at later
conference held February L. at the Saddle and Sir
lon Club Livestock Record Building Union Stock Yards Cn-
ago provided for national livestock and meat council 10 e
composed of S3 members representing producers packers,
livestock exchanges stock yax and allied interests ne plan
II provided for a central working committee OF lhree mem
II bers TO have direct charge Of activities
II "EAT MORE MEAT" ORGANIZATION COMMITTEE
II W. J. CARMICHAEL, Chairman
III az w Van Rrren Street. CHICAGO. ILLINOIS.