The weekly Iberian. (New Iberia, La.) 1894-1946, 1921-06-18


W. is TO get your fishing pole and
carry the question along with you. Near the shores
Of old Sandy you will find schools Of polliwogs.
Learn a lesson from them.
"lhese polliwogs their way to froghood.
You fellows are on your way TO manhood. But the
poiliwogs are not In any particular hurry. | don't
think youll find them trying to leap around and lift
their voices like frogs As matter Of fact they
are going TO assume several different shapes be-
fore they settle down into froghood. For tile
present. however, they are content to 60 right on
being polliwogs
"You fellows are In the pollwog stage Your
powers and abilities are only half revealed. Look
around before you decide what you want to be or
DO. In n few years you may become aware Of quail
tiles In your makeup whose existence you never
suspected. At the same time abilities that you
think you now possess may fade away. Take your
time ! on may yourself from the fate Of a
misft You've heard Of them-the doctors are IN
happy because they are not lawyers. the chemists
who would be of more service to the world "a
newspaper men,"
l have passed on these wise words to many boys
And pass them now with a new application
ito the smal-town boy who dreams Of achiev-
Ing success In the city
His mind IL crammed with Horatio Alger Jr-
stuff He has read the picturesque life stories
Of some Of our big men who left the farm for the
city The whistles Of locomotive among the hills
makes him yearn for the city, bristlng with op-
psrtunties He looks upon the glistening rails
NJ the avenue to his opportunity.
He Ia short-sghted.
few years ago. big city was the place for
an upand-comng young man. It needed him, and
II was prepared to reward him with money and po-
sition. Today, however, the story Ia reversed.
"Amerlca has grown too fast" say our deep think
Ing economists and publicsts. 'She has spread
herself thIny over a large area. The future Of
the country lies in It's undeveloped small cities
and towns"
Are you looking for opportunity Examine that
little old "onehoss" town OF yours before you
think Of buying one-way ticket from II. There
are many ambitious, and very WISE young men
who are deliberately leaving the larger cities and
moving into towns such yours.
few months ago visited country store In
typical small town Of the West. The owner liz
young man. Ten years ago he left the town and
went to Chicago for real job" But he had not
worked long before he realized that 1t would be
many years before he could get the kind Of job
he wanted There were opportunities for fore
men, managers, superintendent and other
Bosses" But they were purely administrative
Jobs He wanted TO create and build up bus'-
ness Of his own
The death Of his father called him home to care
for his mother. and he got Job In general store
Of the town. II was terrible grind. Inc WORK
itself was not back breaking. But the daily ROUND
Of little things to do-the same dull routine. hour
after hour, day after day, week after week. gov
on his nerves. Weighing out bagful OF TINS
wrapping up a handful of that-it was hard work
simply because II was not interesting.
Did this young fellow settle down and wear him
self deeper and deeper into the rutf He did not
He simply began to look around to see II he cou'o
liven things up
He suggested to the owner that he advertise.
ssAdvertiset" snorted the owner. "What tort
wy-p'tu Everyone round here knows were
here And open for business all the time. Ptul
And carrying almost anything in stock that theyH
ever want ADVERTISED What forf
He suggested specializing. "Why not throw out
some Of these slow-moving articles and put III
goods that sell more quicklyf'
mo" said the merchant. 1--WE depend on the
farmers for the bulk of our trade. and we've sos
% carry general line--a little bit OF everything.
No-p'tu well 70 right on with our line OF
staples"
The next year the young man bought out the
old man and started In to be businessbuilder.
His nrst reform was to get rid Of half the STOCK.
You know what n collection of junk the average
country general store Is, with Its haunting ouo'
Of harness grease. Calico soda crackers. morse
lnlment and cheese.
he had observed that the women did most OF the
buying SO he nodded his stores service to meet
their needs. He Investigated their buying napts.
He learned that those who could afford to buy
6nery patronized the large city stores, or sent
away TO the mail order houses.
The young man visited the jobbers and manu-
facturers In the city. He brought back large
consignment Of hats. suits, dresses and other
stylish things that women wear. Then he ntteu
NJ special department In the space from when
- had thrown the gun oil and ten-penny na''s