The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1921-11-01
which lenrtfens the life of the mop and
gives. a BEATrPIFtiii IlUST4tE to your
flODrs. May we send ,yoIl one2
Cur guarantee protects .yGuG
KEENE IiosPfrAL i,RIvE.
lContInaed 80 ) .age =. !.

if(Gontlnued from age ID
Keene The winner Of 4 similar cup for
tile largest report in the pens division
was W Harry Watson with total OF
.Sl5. 1861.
banners were awarded to Mrs Charles
r Colony. captain of team II, fer the
largest number of subscriptions. sEhe
champion in the mems division IN number
of subscriptions was Captain Parker a,
Brown, team 4.
Seven Weeks Work.
Seven weeks ago it had not ryen been
announced that the. trustees OF Elliot
( CITY hospital were 10 appeal TO the pub
I lie for 4 find to build n N225,O 600 new
I hospital plant. No organization to raise
the fund had been effected, The people
I of Keene and Cheshire county! while
realizing that their hospital accnmmada-
tiUnS were insufficient and their hospital
( building autihuatad and inc9HYement
were by no means fully informed as either
to the service which their hospital had
given in tho past or the amount Of money
that would be necessary % bring u up
to-date
4 Ia the time that has Interviewed the
entire eOuHty was organized for the pub
lie appeal, every group in the community
fell into line IN support Of the campaign;
+ 800 men and women who made up the
go teams of active workers We're trained
in the most effective methods of presenting
facts on behalf Of the appeal and in
methods of approach to subscribers and
the thoughts and effurtS of all the people
not only in Keene but throughout the %
towns Of Cheshire county, were coHeen-
trated With increasing intensity upon the
single obieetiyeLto assure the complete
success Of the appeal
New Methods Employed.
/ The methods by which this result was
accomplished were markedly different
from those employed in the many sos
called drives during the war. There
was little appeal To the emotions there
was no. attempt 8t flamboyant effect
through publicity Of the SNOWY or noisy
sort The case for, the hospital was
argued out logically before the public on
q basis Of statistical fact and experience.
The people were told the truth tbAt their
hospital situation.
II Not that sentiment was altogether ig-
noIud Tire community spirit Of Cheshire
county is vigorous, and such a spirit Is
of course sentiment Humanity is a
Sentiment. Sud every appeal for the care
81 the sick and inquired is an appeal To
4 humanity. Local patriotism is another
Sentiment that was enlisted. on the
y ground that,.Neene and Cheshire county
deserved as good a hospital as any other
4 commumtT and ought to have it. But
the hqsis of the entire campaign was fact.
Rely on Facts.
The hation:widr hospital shortage was
told IN plain figures The local shortage
. OF beds I'M the present hospital was shown
Il. MAS published that because of made
,nuate- facilities, patients in the county
who desired the Service of "a firSt-clasS
hospital We're compelled to so long dis
-,tances to other rTUntirS, or -Uven- outside
the state to get this service, II was made
clear that the present plan had outliyed
.tftss usefulness and could not be made
over INTO a.imoderp sstandaEtlized h0Sti
tai such IS MAS needed more and more.
Appeal to fact was therefore, the main
Eirplinncc in goirig is tho public. for The
fund. which was a large fund for corr
nlunity Qf $1,000 persons TO raise. and
tnmounted 10 81 for every man. woman
and elfiltl- eeiA s4sez4iife- eotf44t y.--
deferred Payment Plan, s.
Almost equally important -as regards
fmethod was the deferred payment plan
L Ihe trustees of thes hOspital realized hat
tthe whole $4,000 could not be raised al
fOne time in CASH They believed. after
In survey of conditions, that If everyone
Eyere to giveeto the utmost, not more than
E%15OO0, or oae-third Of the required fund
IcOuld bekIaised in this way If tho an
peal had .been for ,cash subscriptions
Etherefores it would have been necessar,
70 Repeat tue campaign at least twice a
Intervals Of a year or more, duplicating
1.-The expense each time ind .poStponins
Econplenon of the hospital for three years
The deferred payment~plan spreads tn,
load over two years and a half saves tn
keXpcnSe of repeateds campaigns ami as
t sures -the completion of the hospita
{ within asRtrie more than a year. Groun'
.shNl1l be .brOkPn-for tie new unit to accom-
slmadate .boNpatients by April next Tbl
{ cember The complete new plant wil
have been rem0deled. furnished and occu
tuRit win be- finished by the following De
pied by .AbriR 1929.