The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1921-03-12
ALL ARE IMPORTANT.

eNcellences, It's speeu It's Hiii-Sii"ip
ing ability, its responsiveness, Its
quietness, its fioxibility. and so on.
ALL ARE IMPORTANT.
No one will Rainsay the Importance
of a single one of these elements, but
the fact remains that they are simply
elements. and the automobile chosen
solely because IL excels in one OF
these points, win surely fail to render
the all-around satisfaction that
man has a right to expect from his
car.
An automobile that has only It's
| beautiful appearance to recommend
II belongs in a show window, to be
admired. It's beauty will not carry
it's owner an inch of the way toward
home, II II is stalled at the bottom OF
a steep hill, or mired in the mud, or
will not start.
And of what earthly use is the
most remarkable economy Of gaso-
line, II the car will not perform the
tasks it's owner asks of It?
Again, the man who Is constantly
having trouble with his car, and Is
often deprived of it's use. can de-
the thought that II is equipped with
mechanical devices.
Engineering excellences do not
atone for riding discomforts and
other drawbacks. Speed Is not an
unmixed blessing If 1t is only had
at the cost of constant tinkering
and nursing and coaxing. Ability
to climb hills loses much OF Its
zest. If there is always a doubt
whether the car will start when 1t
is needed.
No one of these can possibly be
the criterion which the public has
been seeking. They are only few
causes that must be combined Win
many others to produce sense Of
satisfaction. They are only a rev
elements that must be properly CO.
ordinated with many others TO
make up the one quality of an au-
tomobile that can unhesitatingly DC
named as the real criterion OF value
or desirability
And that quality is dependability.
1t can be stated as a truism that
an automobile Is valuable only TO
the degree that 1t is dependable.
In that respect. a motor car Is
exactly like a servant or other en-
ploye. No amount Of brilliance in a
single phase of his work can ever
make the Indispensable servant
worth a fraction as much as the
reliable, trustworthy. dependable one.
An automobile is dependable when
it's owner knows that he can rely upon
1t to do the same things. in the same
way, whenever and wherever he calls
upon 1t to do them.
| He knows twill start: he knows
1t will go. no matter how swift the
going: he knows 1t will respond with
rush when he presses down the &C
celerator.
II the journey be one of ten miles,
or ten hundred. he can count upon
this same unchanging. uniform per-
Torrance, from the joyous start to
the fresh, fine finish.
EASE AND SECURITY.
Every mile OF thsse ten. or ten hun
dred, or ten thousand, he is sersnely
sure OF the same sense of ease and
security.
He drives his car into the garage
at night, knowing IL will meet him
with the same splendid readiness in
the morning.
One characteristic that charms the
owner Of a dependable automobile is
the train-like regularity with which
II can be depended upon to keep up
with a pre-arranged schedule, on
short. or long distance tours.
Arrival at destination at a specified
time, is almost entirely and exclusive
ly, a matter of the speed at which the
owner cares to drive.
1t will reel off the miles with clock
like certainty, with the same never
varying. smooth steadiness, at any
rate he chooses. from the lowest to
the highest.
It will keep on doing this. not
merely hour after hour. but day after
day, and If need be, week after week
1t will do il without baking oi