The Washington times., 1921-09-18

rather than OF dollars and
The years of clothing substitu-
tion and makeshifts during the
war taught her much regarding
the inherent constitution of fab
RIGS. g..
Local merchants have advanced
the opinion, however, that it is
the feminine habit of shopping
around" which is most account
able for the demand here for bet
ter merchandise.
Women in general have long
suffered as material for the joke
, smiths because Of their tendency
to spend hours looking for gar
ment that a man would buy in
one-tenth of the time. At least
one Washington merchant who
has come to know the local trade
well enough to succeed with two
specially shops for women, gives
the average woman shopper Of
this city the credit of knowing
goods and its quality as we'll as
any buyer in his employ.
The department store execu-
tives echo this same conclusion
and point out that the Washing
ton woman who formerly bought
four or five dresses in a season
now buys two frocks. The price
she pays today for her smaller
wardrobe is more than that she
gave for the larger number of
changes but she gets more value
for her money, proportionately
speaking. .......,..
The result Of this desire for quail.
ity rather than quantity, this better
knowledge on the part of the woman
shopper has had only the best reac-
ton for the merchant. He can sell
q better grade Of goods than he ever
did before without carrying such a
huge stock of smaller units.
The customers appreciation Of the
best workmanship and finest fabrics
the market affords has raised the
buying standard of the store and en-.
couraged the manufacturer to con-
centrate rather than to scatter his
creative forces.
1t is generally agreed here that
Aaa ~ a nd
cheap in the sense that It is inferior
to the claims made for it-has
passed. The old circus barking idea
Of shouting to the passing throng
that the Seventh Wonder Of the
World was to be found on view in
side for only 10 cents. has been elm
mated from the business of cater
ing to the Washington trade.
The demand for the best type Of
merchandise Is perhaps higher here
than in the average American city,
but the shoppers themselves are
given the laurels forthcoming under
the circumstances. from the mer-
chants and an improved local retail
market is the outcome of co-opera-
ton between the two agencies.
ALONG the roadside in Rock
Creek Zoo Park, motorists fire.
auently surprise a gorgeous pea
cock into spreading his beautiful
feathers and the women Of the party
.luh hA ort ~
produce bit Of his glory into their
own attire.
In the Rosedere shop, just opened
n fortnight or so ago in G street,
there has appeared the Peacock
gown, which is designed on the same
motif of tiny overlapping portions
OF color as that Of the peacock's
feathers,
II is made of sequins in q pale
h,ue shade, the skirt which falls
over foundation Of metal cloth
clipped in q tunic effect to simulate
the tail of the bird. The bodice,
both back and front, suggests per.
fectIy the outspread wings Of the
bird with under pinnings Of the
metal cloth to make for security.
yII;e in the same shade Of blue re-
l.,,JcS the sheath effect Of the metal
i at the left side is a new kind
cor! ament, long streamered bow
o.. IN metal In pastel shades.
Til, touch Is reminiscent Of the glass
,,h,xys,,s who delighted the present
generation as children at the street
fairs and carnivals.
b . The unusual name OF this new
concern. which specialixes in furs,
coats, suits, dresses and millinery for
women, is made from Rose" the
baptismal name Of the mother Of
the owner Of the shop. The last
syllable Is q commercialized adap-