Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1921-03-25
Big sales OF
SPRING GOODS
At ALL STORES
One Milliner Sold S17O
Worth of Hats
One Day

Everything for the Maid and Matron
Alike-A Visit to the Local Estab-
. Iishments Shows Augusta Excep-
tionaIly Well Equipped for Sea-
sons Trade
Il have Il rendevouz with spring"
and what is a more fitting way to
observe it than to be clad like the
lily-resplendant with spring fnery
The stores of Augusta are present
ing the finest raiment-gauged by
conservative buying-for the observ-
anCe of spring. And there are styles
for everyone-the maiden and the
matron alike.
The spring openings have all prac-
tically taken place in the local
stores. The owners say that there
have been such tremendous sales
surprising previous years. The warm
weather has much to do with this.
One milliner says-and her shop is a
small one, too-that on Wednesday
she sold over $40 worth of hats.
Another woman who had millinery
opening this week had 40 hats made
up specially for the event. On
Thursday there remained but four Of
the opening hats. But she fastened
to assure us as did the others, that
although there have been big sales,
chat the stock is by no means cx-
haustcd
At the Daylight store is a splendid
line Of suits for every day and for
best wear. There is the straight
line blue serge and the blue trico-
tine suit, black silk braid bound and
just slightly fitted; then there is the
wrappy coat, made of materials both
rich and practical. The one dress
shown there was of twill cord, fine
and blue. Boosting a front panel of
embroidered crepe ROch&rnara and
piped with the same material in
grey. Tricofine-finer than trlcotinc
is a new material and all that the
name implies. The Daylight Store
showed one of the attractive street
models, q dress in this material. The
overskirt was faced with henna. The
underskirt was silk. Slashed models
are shown in pleasing combination
Such a wonderful line of after
noon dresses as seen at the Cher
nowsky store! Mr.. Chernowsky and
Mrs. Chernowsky make trips to New
York very often and they bring back
with them the finest the markets
have to offer. The afternoon dresses
are of the richest materials made in
the most attractive styles. Blue
tricotine is the material for the
larger part of the suits at the Cher
nowsky store. Trim box coats bear
ing beautiful embroideries are the
making of the suits. The skirts are
plain built on practical lines. Most
of the skirts have slit pockets. If
there are belts on the suits they are
narrow and cross over in front, but
toning neatly on either side. Some
times a satin sash, soft and adjust
able with a deep fringe hangs down
on the skirt and peeks out from I'M
der the coat. Dark blue is not
everything in the spring suits ac-
cording to Mr.. Chernowskys line as
he shows some splendid suits, Just
the essence of warm days, in light
browns, tans, sand and buff Just
imagine a box coat of buff, trimmed
with lridescent beads and the skirts
trim and plain. Another suit of
light brown had self silk embroid-
cry upon the coat.
Mrs. Harding and Mrs. Coolidge
the two first ladies of the land
have this season named the two first
new shades of the season. The one
is deep. yet summary blue, won
derfully adaptable to the wardrobe
and the other is surprisingly rich
red. surprising in its tones and light.
The north window of the E.. F.
Soule company displays the Mrs.
Harding blue and the south window