The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1921-11-01
JtNI NFN TOLL AND PLAN FOR
COMING or COMBINED BIG SHOW

COMING or COMBINED BIG SHOW
One hundred men are working day
and I'll. just to let you know that
Howcs Great London Circus and VaA
.,nlburgs Trained Wild An mails
he new md big combination OF two
We kIo'gn and cstabl SHE'D SLOWS
Nil com. - LaIe.a..d Saturday, No
C.nber ,.
Ihese mcn are the advertising
scents. advance managers, Iii post
tra, ii hogra piers and banner men OF
,ne big show ID fance. b SIDES this
force. there are local con rae ing
oson.s. special coltl acting agents,
..ailrJud contracting agents, press
; lents ali arranging for the coming
If the show SUI piies, uians + or.dt.0.l
publicity and permits.
s., on circus morn, when the four
,ruit at all times of he year, and to
.,lat1y th,s demand fruit is often
.;hipped green on hO. thoroughly ripe.
such irulJ $ wholly Unsatisfactory to
he bu, er ard is great deuriment 10
he mutt growing industry. This de-
mand could be wholly sa isfied by the
Use OF pure citrus juice taken from
,re1-ripenCd tru.., and the shipment
oG green fruit thereby discouraged.
ms pure juice would be a boon -
maids and The SEX at home or i'll
nos pItals, az b. u t..il5t qLenchei To
he heal h., and TO all Il dciiE hi. !
have lound it dill ut at times to
purchase cirrus iruits-and more par
lcu. AIRY grapeiI ult--n the marke :
that are fiji foi Lonsum ption. It's out
5.dc appearance may be good but it
may be dry inside or Its weight may
re heavy yet uni1pe and unit to be
eaten. Also, some fruit contains much
more juice than others; some large
.ruit OF fine appearance may not have
IS much JUICE as the small fruit CT
m.orlCr appearance. All these OBJ
jccICns, besides Tie risk OF un5>:rup-
u.oui dealers, are me- by the meas
ured quantity OF pure juice from the
ripe fruit, Tree iron prCservatives,
us lut up by the SOU bland" cont
pany and a definite, known quantity
offered to the buyer to his entire
satisfaction.
Another angle OF this business that
IS CT great importance is the advan-
tage to the truit grower. 1t Stout
ne too obvious 10 eEen need mention
ing. lie should lie anxious to have il
Oeve.op until il will take care of al.
the drops and other good fruit no:
IN condition to stand shipment. l.
might even grow so thai it woul,
make Il market Tor considerable
Part OF the perfect crop, and by it,
economy OF space and saving o.
freight largely solve The malke.in.
problem. The primary advantage:
would OF course accrue to the grower.
iii the Immediate vicinity of Lakeland
,,l.d put them IN an elviable posi,ioi
outsde this community market
The grower should be willing to co
operate with the Chamber OF Com
mCrce by a membership, to further
,he advertising and promotion of this
business, and should also take a very
LIBERAL amount OF stock in the COM
any. Grover stockholders shou d
have preference in marketing their
iruit to the factory This investment
Will be a double advantage to them.
AS general rule | think it is poor
policy to exploit one industry at the
Expense OF others, but the advantages
u this case are so great as to bring
anne to your city and wonderful
lelp to the entire community. Under
such circumstances all personal OBJ
jections should be submerged This
s. IA great opportunity for the Cham
Der of Commerce. The fact that Lake
and has an industry of such a char
acter that its products appeal to prac-
tically every inhabitant of our great
country should be sufficient to cause
the chamber to do all in is power
o see that every citizen should know
FULLY about it and support it, and it
should be coupled with the name of
The city. Lakeland should mean
Southland and Southland should
mean Lakeland. The industry should
contribute literally to the Chamber
Of Commerce so that BIO share in its
prosperity, for it will prosper II rea-
sonable encouragement Is given by
he community.
As manufacturer and distributor
Il appears &c me that you are over
ooklBg the one big bet and asset for
not only wonderfully profitable In.
yestment but as the Foundation for
national publicity. People from ali
over the United States and Canada
come to Florida in increasing num-
bers each year, and are largely In
| fluence in becoming citizens of anW