The Birmingham age-herald., 1921-04-05
M E N, w o M B N
 A ND T HIN c s

tip and take notice.
 Now do not know what has come oyer the spirit of the English newspa- pers, but there is some new force which is at work, for I notice slot of publicity which is getting into even such conservative newspaper as the Times, the "Thunderer-' of the Brit ish empire.
 It may be the custom in India for people to sit under the shade of a tree and mediate but it isn't the way we do it here. for the American who does not shin up in the branches and let out yell to let the passersby know that he is living will be sure to remain in a state of innocuous desuetude.
 The East Indian may take his siesta while the Yankee is awake, the former on the theory why be up and doing for there is no end to the road, while the latter is out for record because he wants to be the first to arrive at the end. Get this illustration and you may know why the east and the west will never meet.
 It behooves Uncle Sam to get a move on himself for John Bull is out for a record, for what was my surprise on picking up copy Of the Times to read an advertisement of the Daily Mail about it's efficiency exhibition at Olympia, held awhile back, and it seemed almost impossible to believe my eyes as they saw these words: Get a specialists prescription from Advertising avenue, Olympia" It got me guessing" or rather, be- ing southerner, reckoning" when l was informed that The nations best brains are available at Olympia to point. out to you how to sell more" Whether you need a sketch for a car-N toon or plan or a campaign for a f50,000 appropriation, you will find it in Advertising avenue ready to serve you. Come to Olympia today" Did they come. yes! For even King George man in the street" was there and paid 2 shillings to get in.
 Few newspaper men outside of the advertising department are more in terested in advertising copy and art and appropriations than I am. l am heaven-born reader of the advertis- ing section of the dailies, weeklies and monthlies, as I know I am going to find something interesting and every now and then profitable. If you don't read advertisements get the habit. It pays.
 Now 1t never entered my head that copy writers as in America and yet great London paper in words, cuts, outlay and set-up has produced mas terpiece. In bold letters at the top one sees:
 Publicity tonic for your business" A whole mouthful, I'll say, and cork ing good head. To appreciate this, however, one would have to have lived in London and known its localities and traditions to get the fun meaning:
 What Harley street is to the med ical profession Advertising avenue, Olympia. is to the science of publicity and salesmanship. The foremost spe- cialists in advertising. art service and printing have taken up their quarters at Advertising avenue in the gallery of the Olympia for the period of the great Daily Mail Efficiency Exhibition. fA 4-;l trade"
 When you are depressed you go to a medical man and get tonic.. In time of trade depression your business needs a tonic, a sales stimulant Publicity is the best; tonic of all. a Ionic with out reaction. Come to Olympia and sit in the consulting room of special ists of authority. They will show you the effect of their prescriptions on propositions and prescribe for your own problems"
 The highest praise I can give our English cousins in the newspaper world on the other side is to flatter them in a ack-handed kind of way by saying that the English are changing their ideas mighty rapidly since the war or some American publicity man got stranded and unable to get back to the United States got job on the Daily Mail and is initiating the Brit ishers into the beauties of the great advertising game as it is played on this side of the Atlantic.
 Of course The Age-Herald has for some years been rendering this ser vice which the Daily Mail recently made the subject of great exhibition; and it was the growing demands of it's patrons which made 1t necessary to go to a great expense to build an annex and install better equipment in every department in order better to care for every want of those who use it's columns to advertise their wares or exploit their businesses.
 The great dailies have long since learned in this country that while they sell advertising space. it is also neces- sary for them to use it themselves in order to increase sales and widen its influence. A newspaper needs pub licity just as does any other busine ss. do not mean merely through chan rels outside of the paper, but in it's own pages it must be constantly set ting out attractively it's old and new features.
 There has been a great deal of talk in America about it's opportunity to