The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1921-10-20

anu VdIue at as low cost as ne can
consistently with good business. He
went on to tell that his store in city
of $500 people had done a business
of over 100000 in 1920, and that
they expected to equal the volume
this. year.
Last fall, he said, when wheat
dropped from $3.50 to $3.50 per bu-
shell, they went over their entire
stock and marked it down to equalize
prices. This cost them $4,000. When
they inventoried their stock in jan
uary, replacement prices were put on
all goods, and this cost them $25, 900
more. He said it was good business
to do this.
Mr.. Mann laid stress upon the fact
that business must be stimulated and
he said that persistent, liberal and in
telligent newspaper advertising was
the big key to success in the business
world today, this could be effectively
assisted by circulars. he said. What
ever success his store had achieved
was credited largely to newspaper
advertising. He said a grocery stock
should be turned over at least "a
times in year. He said their gro
Gerry department never carried over
a $1,000 stock, but that this year the
sales in this department would pass
the $2S5, 900 mark.
Push and pep were necessary to
build up any community and that if
Sank Centre was to extend her trade
territory instead of allowing it to be
continually contracted as at present,
the local business men must get on
their toes, work together, push and
advertise advertise honest values at
honest prices. Mr.. Mann insisted
that the local business man could get
large share of the business now go
ing to the mail order houses and could
save their customers money besides,
if they would let the buying public
know the prices week by week on ar
ticles so that the buyer could COM
pare prices and ascertain for him or
herself that they could buy the same
grade of goods at as good prices at
home as they could from the mail or
der houses, where they had to. send
their money ten or fifteen days in
advance Of the receipt of the goods.
They would see good results if they
would get together along other lines
followed out at Devils Lake, as well.
Referring to the cost of doing bus
ness, he said less than 20 per cent of
the business men knew how much it
was costing them to do business.
Schedules have been prepared by ex-
perts covering these points and he
urged the installation of this system
in every store. He said many bust
ness men figured that modern i'm
provements and modern fixtures were
not necessary to conduct a business.
He insisted that if one were to sue
coed in the fullest measure that mod
ern methods must be applied in con-
junction to their persistent advertis-
ing campaign.
= A Devils Lake newspaper was
shown filled with advertising for a
Dollar Sale. The Mann store carried
page advertisement in this edition.
He said the paper had a circulation
Of 1900, and that he paid a rate Of
35 cents a column inch on contract.
The Herald's rate to local advertisers
on contract is 20 cents an inch based
on circulation of 1900. His store
did a cash business in excess Of $4,000
| on the day of this sale.
Mr.. Mann showed, also, other me-
| diums of advertising used by his
store. He said there was continual
stream of publicity of one form or
another leaving his store. In 1920
they expended over $4,000 for adj
vertising of all sorts, and that re-
suits had proven that it was money
well spent.
At the conclusion of Mr.. Mann's
| address a rising vote of thanks was
i extended.
j President Sprague Of the Water
Light and Power Commission, said
i that Engineer Wolf would soon have
! estimates on the cost of the proposed
needed public Improvements ready
! and that then the City Council would
call a special bond election.
President Parker announced thai
!, the next meeting of the Club woule
be held Nov. 10th, at which tine def
mite arrangements to attend the st
/ Cloud highway celebration would be
completed.
/ City, Mo-, to I'll Legion delegates OF
] Leeionaires desiring to attend the