The Mena weekly star., 1921-11-24

thing on earth for that funeral but the corpse and the hole in the ground.
 "All From the North
 And they laid him away, and the clods rattled down upon the coffin. And they buried him in a New York coat Boston pair of shoes and pair of brooches from Chicago and shirt from Cincinnati, leaving him nothing to carry into the next world ! to remind of the land from which he came, and for which he fought for four years, but the chilled blood in his veins and the marrow of his bones."
 It vas advertising that changed the South that Henry w. Grady pictured. 1 Today Southern people may buy Southern made shoes, hats, suits, gowns, steam engines, automobiles and, in fact, almost any commodity that is made anywhere in the United States.
 Not only are Southern made goods sold in the South, but they are in de- mand and are shipped to all parts of our own country and to foreign coun- tries.
 The upbuilding of the South indus trially has been due to advertising. The success experienced by the few Southern manufacturers who first had the courage to advertise encouraged not only other Southern capital to en- ter the industrial field, but brought capital from other sections of the country to start manufacturing plants 1 in the South.
 These new manufacturers in their | turn advertised and became success ful. At the present time some of this country's largest advertisers, doing an annual business amounting to millions of dollars, are manufacturers located in the South.
 l The growth of the South industri- ally has in its own turn made the rapid growth of Southern cities. Dur ing the past twenty-five years there have been Southern cities that have doubled their population, not once but ' time after time.
 I The South today has a number of cities which have developed into great distributing centers. In these cities are huge distributing and job ping houses representative of practi- cally every line of merchandise. Of so much importance as distributing centers have certain Southern cities i become, that hundreds of manufac- turers located in other sections of the country have ehnses. hem ;:; locations for important branch houses.
 South as Playground.
 Advertising, however, did not stop at developing the South agriculturally and industrially. It developed the South as great winter playground. There was time when the South us a winter resort was neglected. Ad- ,vertising has changed all this and now Southern resorts entertain thousands of visitors during the months when the North has it's inclement weather
 Advertising has acquainted people with and sold to them Southern in- dustrial and agricultural products. It has built up Southern cities and peo- pied the Southern resorts with visit ors. It is recognized by Southern people as the greatest factor in the South's rapid development of it's lands and mineral resources.
 To so great an extent do Southern people believe in the power of adver- Using that New Orleans has already made 3 large advertising expenditure in telling people of it's many adyan- tages. The state of Georgia is plan- 1 ming to conduct an advertising cam paign extending over period of years. Savannah, Georgia, and Mont gomery, Alabama, are each to put on an advertising campaign to tell the rest of the world the advantages of locating in a Southern city. Proving that they believe in and practice what they preach, the Southern Newspaper Publishers Association has conducted ia remarkably successful advertising lcampaign selling the South to the rest Iof the United States. There is not an- other section of the United States which believes more in advertising or Ishows greater results from advertis- ling than the Southern states.
 What has been accomplished in the lpast by the South thru advertising is only a promise of what it will ac- complish in the future with it's vast mineral resources. it's wonderful agri- lcultural facilities, and it's growing in- dustries all backed by the power of advertising. '1-----'-------