Evening journal., 1921-09-03
new POLICY OF
GENERAL MOTORS
Promises Closer Working
Plan Between Executive
Heads and Plants
PIERRE S. DUPONT AT
DETROIT MEETING

Policies which will shape the fu-
ture of General Motors Corporation
were discussed yesterday at a Joint
meeting Of the Executive Committee
and the Operations Committee held
in the new General Motors Building
in Detroit.
Those present comprising the
Executive Committee were Pierre S.
dupont, chairman; j. Amory Has
kell. j. ]. Raskob and Alfred p.
Sloan. Jr. The operation com
mittee consists OF chief executives of
the most important production COM
panies and members of the General
Advisory Staff, headed by c. S. Mott.
Representing various General
Motors companies we're:
II. II. Bassett, Buick; X. W. zim-
merschied. Chevrolet; II. II. Rice.
Cadillac; A. b. c. Hardy. Oidsmobile;
George Hannum, Oakland; w. -
Day. C. NJ. c. Truck; ]. A. Craig.
Samson Tractor; Dewitt Page, New
Departure Manufacturing Co.; Fred
]. Fisher, Fisher Body Corporation;
c. F. Kettering. Dayton Eng. Labora-
tories; r. S. Mclaughlin. McLaugh-
lin Motor Car Co.. Oshawa. ont; =.
L. Pratt. Accessory Group. and f. F.
johnson, Inter-Company Parts
Group
Yesterdays meeting was directly
in line with an important new policy
which provides for an even closer
working arrangement between the
executive heads Of the corporation
and the constituent companies. The
magnitude OF the operations in
volved is indicated by the fact that
the General Motors now includes as
divisions. subsidiaries and affiliated
companies
It is regarded as significant thai
the most important conferences
dealing with the major affairs OF ths
corporation apart from finance, are
being transferred from New York e
the center Of production activities il
Detroit. In other words. the men oi
large affairs who control the des
TIMES Of General Motors are getting
closer to the firing line and int
more direct contact with the actua
making and selling OF motor vehi
cles and kindred products.
Joint meetings of the Executive
and Operating Committees are nov
scheduled to take place at frequen
intervals in Detroit
The movement to bring about I
closer coordination OF the produc
ton activities Of the corporation wa
inaugurated soon after the duPon
interests assumed a commandinl
position in General Motors affair
and the net tangible results of thi
common sense program have bee
reflected in lowered costs, improve
quality and increased production.
The same principle is now bein
applied to the merchandising activi
ties. The problems relating to ad
vsrtising, selling and servicing ar
deemed to be as important as thos
involved in manufacturing so tina
successive steps in the new prograr
are being taken only after careful
analysis OF past conditions combine
with broad vision into the future
Merchandising plans and method
are being shaped along such broa
lines as to directly affect desigr
manufacture and servicing policie
for the benefit Of the ultimate con
sumner
II can be stated with anthorit
that the new merchandising Pre-
gram has progressed to the poir
where its essential soundness is es
tablished by results which are bein
accomplished. Sales OF motor "
hicles by General Motors compani'
more than doubled in the secon
quarter OF this year as compare
with the first quarter and the carr
ings OF course showed a correspond
ing increase.