The New York herald., 1921-06-28

Earle Royce Dumont, president OF
the Montray Corporation, sol Fifth
Ave-, is greatly pleased because the
people of New York City and vicin-
ity have bought tens upon tens OF
thousands of dollars of real estate
in the Miami (Florida) zone.
People are buying acres, plots
and lots from us in a way that dis
proves absolutely all the pessimistic
talk about hard times" Mr.. Dumont
said to me the other day.
''The confidence shown in the flu
ture of Miami and in our methods OF
dealing with clients is something
that makes us feel very proud" Mr.
Dumont continued.
%We started our advertising cam
paign merely to arouse interest In
Miami real estate among the people
of this section, not expecting to make
sales until we transferred a good part
of our organization to Miami next
Fall and Winter.
"But after our second advertise
ment appeared, people came to our
office in large numbers, looked at
the painting of Miami, heard the
daily lecture delivered on the half
hour from 10 a. m. until p. M,
asked to see blueprints of our prop
critics and then bought. 1t is the
most wonderful demonstration / have
ever seen of the faith people have in
the truthful printed word.
"Our new development - Coral
villas-consisting of about $50 lots
is selling as rapidly as if the prop
erty could he seer from the windows
of our Fifth avenue offices. People
look at the blueprint layout Of this
section and sa, they will take such
and such lots One lady came in the
other day and bought whole block
in this new section. Since then three
other sales of whole blocks have been
made. A great many sales of Individual
lots have been made.
IF we followed the usual course
in realty transactions, we would ad-
vance prices as the demand for lots
increased-but We will not advance
prices at this time because we want
the people who are showing great
interest in Miami and Montray to
acquire lots in the Coral Villas sec
ton. If, however, any lots remain
in September, they will be advanced
in price because we are entitled to
make a good profit when we buy
properties outright and invest a
great deal of money in making i'm
provements.
Nov, however, all who wish to
invest in lots in Coral Villas may do
so by paying $50 down per lot, paying
the balance on easy terms over
period Of months, and / do not doubt
that by the time they paw in full their
investment will be worth so per cent
more, at least, than now, and l base
this prediction on what has happened
in Miami right along for many years.
by the way, the Montray Corpora
ton has decided to open in Miam.
next Fall much larger quarters
than it now occupies there, and will
engage in a general real estate bus-
ness. which will permit serving
clients who may wish to buy farms,
or business sites, or fruit groves, or
estates, or who may wish to rent
homes or places Of business.
'Tn one of our advertisements
mention was made of a few lots we
had at the junction of Avenue G. and
Dupont Street. These have been
sold, and we have so many requests
for more lots in this section that we
are negotiating for the purchase of
additional acreage. The acreage and
lots we had on and near Tamiami
Trail are also disposed of and we
will soon have other properties in
this zone"
At this point | said to Mr. Dumont
II will quote what you have said, SO
you have written your own advertise
ment this time"