The Mankato free press., 1921-12-09
ACTION BY FORUM
TAKEN UP QUICKLY
Advertising Men to Invite
People to This City
MOVE GIVEN GOOD START
Propose to Build Up Good Will
With People In Surround
ing Country,

Community publicity by means Of a
circular letter and through advertis-
| ing in The Free Press was decided
'upon at last nights meeting of the
Advertising forum of the Civic and
Commerce association held 1T the coun
Gil chambers in the city hall following
a dinner held at Mitchells cafe.
The prime object or this publicity,
President NJ. H. Farr stated at the
/ opening of the meeting the publicity
is for the building UP of good will. He
wanted to know how such PROPOSE
ton looked to the forum.
| Fred Druckenbrod, Il. j. Brett,
John r. Snow and James Gillespie all
thought that letter OF that kind not
particularizing along any one line OF
business, but merely inviting the sur
rounding people to take advantage or
the bargains offered by the local mer
chants during the holidays would be
| most excellent thing. 1t was felt that
often times merchants are too person
al in their advertising, and that gen
eral invitation like the one suggested
might work better ends than the old
way of advertising.
Offer BY The Free Press
| Rolf Julsrud, advertising manager Of
The Free Press, made the advertising
forum an offer to run an advertise
ment in The Free Press putting forth
! the same ideas as was suggested by
President Farr in sending out the cir
cular letter, this advertising to be do
mated by The Free Perss. The ,mer
| chants expressed themselves as high
ly pleased with this generous offer
and was accepted with thanks by the
| forum.
| In soliciting money to defray the ex
penses of getting out the proposed
community advertising letter, Ed. ].
Brett said that the soliciting should
not alone be confined to the mer-
chants. The advertising of this COM
munity is of just as much interest to
| the professional man as to the mer-
chant, and the thought that they
should come froward with their share
| of the cost For that reason it was
decided to see the members OF the
Mankato Clinic and other professional
bodies when the solicitors go out.
| After considerable discussion it was
finally decided to appoint the follow
ing committee to look after getting
out the community advertising let
ter: Herman Szamet, James Giles
| pie. John Smith and M. F. Chesbrough.
| This committee was appointed with
power to act, if they see their way
clear.
| Monthly Sales Day
| President Farr also brought up the
matter of monthly sales day. and
asked that the forum be thinking this
matter over. Such a proposition had
worked to great advantage in several
| towns visited by Mr.. Farr just recent
ly. The matter will be looked into
| thoroughly.
c. W. Fisher brought up thes mat
ter of advertising Mankato through
the agency of metal road signs every
! for several miles around. These signs
| he explained are of metal with the
word "Mankato' and an arrow point
| ing the direction of this city. The
number of miles to this city would
have to be stenciled on, but the other
wording would be stamped on the
METAL sign by the company which
| company down in Iowa had offered
to furnish such sign with metal
post which could be easily driven in
| to the ground in large lots at the price
of 1925 each. LOUIS Salet, Jr., Mr.. F.
Chesbrough, E. J. Brett, Ed. V. Ny
quist, B. S. Boman all spoke in favor
of the signs, and thought that it
in such signs. 1t was finally decided
to appoint the following committee to
look into the matter of getting the
signs: c. w. Fisher as chairman,
assisted by Theodore Williams and
Louis Salet, Jr.
The Matter of Grievances
The matter of appointing a griev-
ance committee was also brought UP.
Owing to the fact that great care
should be exercised in the appoint
ment of this committee, 1t was de-
cided to give President Farr all the
| time he wishes to select the members.
| 1t is the understanding that the mem
bers of this committee are to be Sc
| lected outside the membership of re-
tail merchants, and the. findings OF the
committee are to be of confidential
nature. ,.
Secretary w. E. Olson of the Man
! kato Civic and Commerce association
called attention of the forum mem
| bers to the fact that the Southern
Minnesota Medical association will
| hold a meeting at this city December
and 6. The meeting the afternoon
| of December at the Orpheum thea
| tire will be open to the public, which
is urged to be present and hear the
noted physicians speak on cancer pre-
vention.
Mr.. Olson also called attention to
| the necessity of every mercantile firm
in this city having at least one mem
Der 10 take out membership III Tue
Advertising forum. 1t was later de-
cided to follow this suggestion. and
to hold the meetings of the forum
once a month following dinner.
The forum went on record last
| night in favor of making Armistice
I.day more fully observed by combin-
ing Thanksgiving day and Armistice
day, and of holding Thanksgiving on
| November IL.
Near the close of the meeting
President Farr on behalf of the for,
um thanked M. F. Chesbrough, 10
cal general manager of the Standard
i Oil company, for attending with 9th.
er members OF the company last
night.
Mr.. Chesbrough replied that the
| Standard Oil company is an organiza
| lion which is always ready and anxi-
! GUS to do everything in its power
| for public and civic good. He called
| attention to the fact that the com
,any has large force of wideawake
men working the territory aGI cent
o Mankato as far as the South Da-
'tota line, and that every one of
-hese men are booster for Mankato.
The forum he stated can rest a.ssur
ID that it will always have the hearty