The Birmingham age-herald., 1921-01-09
NEWSPAPER FORCES
 F0RESEE FAT YEAR
 r OR BIRMINGHAM
Susong Explains This Is Req. son for Immediate FOund- ing of New Daily In
 the City

The Scripps -McRae forces have corr- to Birmingham to establish daily paper here because Birmingham is a good place to do business in.
 They believe that this is going to be a fiat year. in Birmingham, hence they have not waited on country wide return of easy money and like favor able conditions to make the invest ment.
 The Birmingham Post will start pulp lication not later than March, 30. much earlier in all probability.
 B. I. Susong, from headquarters at Cincinnati, who, with R. B. Chandler, is here to install the plant is former managing editor of the Montgomery Journal and had several years experi- ence in journalism in his native south before going to the Post at Cincin- nati, Scripps- McRae newspaper. He knows Birmingham and Alabama well. Speaking of the coming of the Scripps McRae people he said
 Coming of the Scripps McRae peo- pie to Birmingham with an afternoon newspaper is tribute to Birmingham, for this is supposed to be lean year throughout the country. But to Bir mingham it will be fat year. This fact is known by Birmingham people and the entrance of the new paper into this field indicates that Birmingham prosperity tidings have spread else- where. The Scripps-McRae people are one of, if not the biggest publishers in the United States.
 They have p successful papers, with the Cincinnati Post and Cleve- land Press with circulations of close to 100000 each leading. They have three other big papers in Ohio. the Toledo News-Bee, Columbus Citizen and Akron Press. They are strong on the Pacific coast with such papers as the Los Angeles Record, San Diego Sun, San Francisco News, Seattle Press, Tacoma Times. Other papers in- clude the Denver Express, Memphis Press Dallas Dispatch, Houston Press, Des Moines News, Oklahoma City News, Evansville Press, Terre Haute Press.
 The Scripps people run their news papers on factory basis. They pre- pare a paper for the people and offer it for sale as any other. manufactured product is put on the market. They believe all factories should be started on small conservative basis and for that reason no matter how big the field they start in the same way.
 The Scripps-McRae people also own the United Press. which serves several hundred papers. besides their own. It is not an exclusive service like the Associated Press, but is sold on the idea that 1t should be available for any person who is willing to buy 1t. It is used by some of the big papers of the country, including seven papers in Greater New York, sthree in Buff falo, two in Detroit, one or more in Philadelphia, Chicago, Baltimore, Washington, Boston, New Orleans, At lanta, and it goes into practically ev- cry city of size in the United States.
 The Newspaper Enterprise associa- tion also is owned by the Scripps-Mc- Rae people. This is feature service which reaches over 500 papers, consist ing of comics, page of news features by special writers from all sections of the world, page of pictures of people, page of editorial matter, page of sports, page of woman's matter and special service"