The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-06-21
CITIES WARNED To
AVOID BEING SMALL
Must Pian Cor Five Times Expsetss
Population o. Much Waste
VIII Result.

Florida cities should plan fer five
times the population they nov antlci-
pate. otherwise they must expect %
spend thousands ~ dollars IN CORRECTING
errors IN street building and general
Identification. which can be avoided -
little furethoaght and care. said d
J. u. Benton on Florida day. during the
closing sessions q the short course for
Southern Commercial Secretaries and
Community Leaders put on hy TIRE sen
eral extension division and the American
city Bureau az the University ~ FLORIDA
Dean Benton continued "A good many
Florida citizsns have not paid enough at
tentlon 20 city planning Commercial
clubs and real estate men every where
should secure the services - experts %
lay cut additions Our organizations and
business men must have q definite puf-
pose In mind and q plan II dlsappoint-
meat and waste DO not result"
Thousands q dollars have been spent
~ Florida communities On Ineffective
advertising" said W n. Powell, aecre-
tary 81 the chamber ~ commerce - Lake
county. We must spend more - our
advertising money in telling the word
about our natural resources and Florida
as q home state We must build up ths
country a. well as the town and have
permanent residents az wei as tourists
u We are 20 make continual progress and
prosperity"
II a community has s5.ooo year 60
spend Tor publicity, 81 would be hettef
20 spend 81 0oe for literature, $1,000
year Tor advertising. $500 a year fer post
age and $500 for q I've secretary. man
20 waste IL ~ sending ~ cur indisertm-
inately and without being able 20 follow
up inquiries and take care q prospee
tive settlers.
l.. y Dickie % the Tampa Chamber
81 Commerce, followed SIR. Powell and
spoke on the cooperation ~ oommoresai
organizations for building FLORIDA. Mr.
Dickie said; Build a better state and a
greater state viii come. Fortunately,
Florida chambers u commerce. are fast
learning that the Big Brother" attitude
IL best. Ry helping others We help our
selves. All cities cannot he alike and
must advertise their individual attrae-
lions and work for and not against each
other"
Chambers a. commerce must work to-
Eather in trying 60 place families in the
right environment and under the proper
circumstance and conditions. Not enough
study has been given 20 individual de-
slrcs and needs. Not every city or coun-
- win be able 70 hold every prospective
settler With the cooperation ~ the
merce and other ofganizations towns
can assist each other ia placing the
newcomers. and this new spirit % CO.
operation between cities and chambers
&C commerce viii DO more for the pro-
grcss u tho state than any one other
thing This has been evidenced in the
fact that within the last fcw years
FLORIDA has made tremendous strides.
soupsing the progress made IN the pre-
tcding four hundred years. where every
community and individual pulled for him
sslf regardless % the best Interests %
others and the state.
every chamber % commerce must be
chamber % citizenship and an orEani-
ration which concerns Itself with the in
tereat ~ each citizen IN the community"
said Howard strong II the American
city Bureau. citizenship can mean bot
one thing service-that IL. personal ser
vice for which no substitute can BE- EN-
plo3ed cooperative service with other
citizens for the community. The bad
a. zen interprefa the community inter
rAt. ii terms 81 his own welfare The
good citizen interprets his owa interests
lu terms o. the community welfare. The
test ~ real greatness which is essen tial
20 progress in the community is the
ability Of these li.Eena 20 think In COM
st=lAlng examples Of this. Where cili-
zens have learned 10 work together,
cities have and are growing with leaps
and bounds. Where they have not, pop
ulAti0n and wealth in many cases have
remained stationary or decreased. The
fundamental purpose % the modern
chamber 81 commerce b. net only 10 pro-
duce material results In the community.
but create a desire for service. abound
ing faith in the community and a will
ingness 20 work for everything that IA
truly great and lasting"
1T. l.. ~. Bristol. who spoke on the
Psychology 81 Leadership" received an
ovation. Ills lecture closed the week ,
program. which was followed By a gen
erni meeting a. which the students at
tending the short course. asked the gen
era extension division Of the university
ana the American city Bureau 10 put on
similar course next year. b. 9. Riley.
director - the general extension division.
announced that plans have been made
for a course next year and that the scope
~ the work viii be broadened 20 include
special features Tor business men in gen
eraL The short course closed with a
general froiic ~ the university.