The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-11-19
I'd CLUB SPONSORING The idea
But No Profit VIII Be Accepted
From the Students.
To Explain Relationship of the
Customer and Clerk.

1t is called by various names--an
advertising school, course in sales
manship-but it really is vocational
training.
This school will begin in Topeka
Monday, November 2S, and there will
be two separate and distinct sections.
The first will be for executives, de-
partment managers, accountants and
those in positions charged with re-
sponsibility of workers in groups. The
sessions will be held in the forenOOns,
beginning al 10 o'clock, at which time
every phase of store planning, bust
ness analysis, retail system, methods
and practice will be taught. Compe-
tent instructors will be in charge, and
the sessions will continue every day
beginning Monday November Is, and
ending December 2.
There will be no afternoon classes,
but every evening at 1880 o'clock at
the high school auditorium during the
five days the school will meet, classes
will be held for the benefit of those
whose labor prevents attendance dur
ing the day hours. This is the most
important phase of the educational
work.
The philosophy of craftsmanship.
elements of sale, principles of persua-
sion, positive and negative elements
in concentration and self-control, what
salespeople should know about the
article they SELL methods of proper
approach, the high and practical ideas
of business, intelligent and courteous
methods, are a few of the subjects
treated. Associated directly with this
course of instruction will be an am
plification Of the principles of adver-
Using, with every form of publicity
fully and completely taught: the point
of direct contact between the news
paper advertisement and the sales
person and customer; methods of pre-
pairing and planning publicity.
a Timely Aid.
"The value of this school cannot
be overstated," said Fred Noiland to-
day. lat a time in America when
there is being stressed the imperative
necessity of equipment to do the
worlds work-and the elimination OF
the unprepared and Incompetent
this comes as a timely aid. There
never was such drive for education
''The enrolment at universities ana
colleges attest it. But all are not per
mitted to cease earning and attend
school 1t is for the folks who are
now employed and unemployed also
that this school is brought practically
free to the door of Topeka.
THE best instructors in America
will have charge of the classes, and
the enrolment will not be limited to
any class. 1t will be a pLDIic school
in every sense.
The tuition will approximate so
for the entire course, and there will
be no profit for anyone accruing from
the receipts from tuition. L it is
found after the close of the school
that the receipts have exceeded the
expenditures, the overpaid, balance
will be related.
"A definite program soon will be
available. At this time only the pur-
poses of the school are announced,
together with an invitation. to every
person. whether resident of the city
or residing elsewhere, to enroll.
Sponsored by Ad Club.
''While sponsored by the Advertis
ing club of Topeka, the movement has
had decided encouragement from pub
lie service corporations and estab-
lishments having employees who meet
the public daily"
For the convenience of prospective
students who are not now enrolling
with business institutions or other
groups. enrolment may be made and
course tickets obtained from p. w
Vanderbilt, Palace Clothing company.
or B. B. Eitelman, NOiland-Engle
rpunnanN~