Ashland weekly tidings. [volume] (Ashland, Or.) 1919-1924, 1921-11-09


cific company, who was on his way
to attend the dedication ceremonies
of the Savage Rapids dam at Grants
Pass today.
Mr.. Mccormick expressed himself
as heartily in favor of the proposed
plan, saying that Ashland had, In
his opinion, a most exceptional Op'
portunlty to build a big hotel and
make it a great success. He referred
to the high-priced hostelry at Chand'
Ter, Arizona, mentioned by NJ. G.
Reid, and confirmed the latter's
statement regarding the unattractive
surroundings and the project being
paying one, its sole advantage be-
ing mild winter climate.
The important fact was brought
out by Mr.. Mccormick that there
are many winter resorts, but few
good summer resorts Herein lies
Ashland's opportunity.
The visitor suggested that the
100000 bonus would not be consid-
cred much of an advantage by a
prospective hotel builder II the lat
ter had to pay good share of 1t
back in buying ground on which to
build. A better plan, he said, would
be to offer, say $4,000 and an at
tractlve site.
BE sure that the site has an at.
tractiye outlook" advised the South
ern Pacific official. "If the build
ing could overlook your beautiful
park, with distant view of your
beautiful mountains, it would be
ideal, provided it was not in an in
accessible location.
Il would advise one of two types,
of construction: rough logs similar
to OLD Faithful Inn, Yellowstone ma
tional park, or cement. When you
get your money ready, let the matter
be brought to the attention OF the
National Hotel association, which is
in touch with men who would be in
terested in such a proposition.
Ashland products, shipped out
under an Ashland label, are the best
possible advertisement of your splen-
did city Your fruit association is
doing a very fine thing along that
line, their label, Ashland Apples
being one Of the best ads have seen.
Many thousands of these labels will
be read in London and other large
European cities. Ashland mineral
waters, if shipped out in large guam
titles under a similar label, would
also prove of great value in favor
ably advertising Ashland.
"The Southern Pacific company
knows men who are familiar with
hotel building, and the best means of
such enterprises a success,
and will be glad to arrange for these
experts to advise you and to help in
every way make your undertaking
a big success"
After the meeting, Mr.. Mccormick
explained to a Tidings representative
that the probable reason why hotel
builders had not done anything for
Ashland was because representatives
OF other cities had done more to
persuade them to invest elsewhere.
Personal work, rather than magazine
advertising, he believed would prove
the most efficacious method of in
terest!ng capitalists in the project.
Mr.. Mccormick questioned if there
was any place which had as many
attractions within days drive as
Ashland. When shown a bottle of
PompadOur Lithia water, he sug-
gested that it would be much better
to change the label so it would read
Ashland Lithia Water" instead of
Of Natural Lithia Water" He
called attention to the great adver-
tising value of the White Rock min
eral water label, and suggested that
the Ashland label might have an at
tractive view of Lithia park.