Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1921-01-20

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Some items, such as coal, labor and
some kinds of lumber, are down al
ready. Others will come down later.
The lessened cost of operation is I'M
portant, because if flowers can be
sold for less, the purchasing public
/ is thereby enlarged, something al
ways to be desired,
For florists there is still further
/ favorable influence at work for 1921,
! the restoration to the list of pur-
/ chasers of those persons whose in
come failed to increase in proportion
to the cost of living and who now
therefore are finding their purchas-
ing power enlarged by the decreasing
/ living costs. In the lists of some re-
| tailers these persons were formerly
an important number. The resump-
ton of their former flower buying
will far more than offset the loss oc-
casioned by the cessation of pur-
chases by spenthrift wage-earners of
other days. The increase in demand
will make all the more imperative
the necessity for increased glass
area and larger production Of flow
ers.
! he Senerdi OplnlOn
That the favorable outlook is gen
orally observed may be noted from
last weeks reports Of the leading
! commercial agencies. Bradstreet's
stated: "While the small improve
ment reportable this week is more a
matter of tone and feeling than Of
actually expanded business, it is new
ertheless true that a more cheerful
air prevails in many lines. Chiefly
instrumental in bringing this about
probably are evidences of greater
! stability in the markets for securl-
ties and grain, but there are accom-
panying reports of a stiffening OF
| tone in a few of the large lines, such
as raw silk, wool, hides and leather,
which were leaders IN the slump of
! last spring and which now display a
little more animation.
"This feeling seems to find eX-
preston in the idea that immediate
marked improvement is not to be
| looked for, and that in some lines,
notably iron adm steel, price stabll-
! ization must go still further, but, on
the other hand, leaders in several
lines say that absolute bottom has
been reached and that the ascent will
shortly begin"
According to Dun's Review: "The
year-end hating in business is more
marked than usual, but indications
of improved sentiment multiply.
Some important basic lines have
gained a little in activity, and the
temperance of a broader demand
after a prolonged period of waiting
has given rise to more confident
hopes. Among the encouraging fea-
lures at the turn of the year are the
preparations now under way for an
early renewal of operations at GER
tain manufacturing establishments.
"The whole structure Of commerce
is undergoing a transformation that
was inevitable, but many of the an
/ nual reviews Of business stress the
fact that the readiustment of the
past year, far-reaching as it has been,
! has caused less serious disturbances
than was feared in many quarters.
After a transition such as was wit
messed during 1920, fewer weak
spots now appear, and the future
outlook, if uncertain, is more favor
ably regarded"
rush ana prosper
From these various causes it is
easy to see that the year on whose
threshold we stand offers an exceed
ingIy bright prospect. It's opening
may be cold, in business as in wealth
er, but January is never a record
! month for florists, so that they SUI
fer less than many other businesses.
But the later months, soon to be at
hand, when industries are alive and
trade flourishing, will assuredly bring
a good season to US. 1t will not be
had without effort, however. Work
will be necessary, as well as cool
head, a cheerful spirit and a strong
grip each on his own business. So
long as effort is rewarded, no one
need complain. When there is bust
ness to be had, if one will go after
it, there is no reason for pessimism.
No one will expect easy business al
ways, and no one would wish for it.
For florists who will avail themselves
and who will make the needed effort,
1921 will be year Of good business
and ample prosperity.
Preach Prosperity. Say it serious
| ly; it is no joke. In this country are
105 million people with money much
money. They must eat; they must
be housed; they must drink; they
must be amused; they must wear
clothes and shoes; they must have
flowers. All this takes money; many
billions!
Prosperity depends on money cir
culation. Keep your head cool, your
feet warm, and your money in cir
culation. Nothing matters but cold
feet. Don't bet against the United
States. Pessimism never wins. Times
will be good The Florists' Review.