The Breckenridge news. (Cloverport, Ky.) 1876-1955, 1921-05-11
The Time Factors.

Tic uIlC Il dCtOlo.
Take things like oranges. | will
show YOU how they work California
oranges used to flop into the market
almost in a period of four months.
They began to realize other oranges
were coming in and stealing our Gus
toners. The distribution was bunch
ed. The United States produces 30
per cent, Spain 30 per cent, Italy 30
per sent and scattered countries 10
per cent. We tried to figure ways IN
which we could get the American
production moving to the market on
the basis of approximately one-twelfth
, each month. You will be interested
to know they have worked out meth
DDS. Today shipments are not exact
ly even, but they are approaching an
even one-twelfth per month. lhey
have learned how to distribute the
production evenly, so as to feed our
markets gradually and evenly. They
learned how to take advantage OF the
time factor.
Take eggs. The time factor is stor-
age. About two-thirds of the supply
are produced in three and half
months of the year. In the other
eight and half months the other
one-third is produced. You know,
from experience in all parts of the
country, that there is a flush and
famine period in production. What is
the merchandising problem there!
The merchandising problem is time
and place again. In spring we store
eggs. The association stored 100000
dozen eggs last year from the flush
period for use in the October-to Dec
ember period. We did more than
that We found a process by which
you could take perfectly fresh eggs
and by machinery dip them in oil at
a temperature of 240 degrees. By
moving the eggs through that oil for
FIVE seconds it boils that little fila
ment underneath the shell and makes
it impervious to air. You then have
a processed egg which you may put
in ordinary storage for year or two
years; and you can poach the egg
at the end of that period You can
boil that egg, serve it soft boiled and
never tell by taste or smell or any
other thing that it is not an abso-
lutely fresh egg. You cannot make
it fresher than it started out, but you
can keep it fresh.
The association was on the job.
Last year we processed about $4,000
cases of thirty dozen to the case. We
sold them as California processed
eggs. We made a fine premium on
those eggs. That is taking care of the
problem of time and place again. We
are not missing any legitimate tricks
by which we can for our growers
any merchandising advantage OF eggs.
At the same time the public is going
to get marvellous advantage through
processed eggs, when those eggs be-
come better known, because instead
of paying very high prices for perfect
ly fresh eggs in fall and winter, they
should use processed eggs. We put
out high grade fancies for the rich
people who want them; but we be-
lieve the people should use the pro-
cessed eggs and get whatever bene-
fit they can from the better merchan-
dising method. So we use the element
of time and place in those things.
Applying 1t To Tobacco
Where you have nonperishable
product you have perfectly easy |
thing. You can put your tobacco in !
hogsheads and store it. You don't |
have to bring it on the auction floor
when you think it is ready for mar
keting, but you can sell It when It is
ready for fair price.
/ want to tell you the auction sys-
tenn is the most unintelligent plan in
any single nonperishable product in