The Powder River County examiner and the Broadus independent. [volume] (Broadus, Mont.) 1919-1935, 1921-11-25

ess~N
to obtain even the simplest Ct manu-
featured commodities from the North.
1t was this condition which inspired
the late Henry w. Grady. the beloved
publicist Of the South, to write In one
rf his editorials. 40 follows:
1T was one.gallOused fellow.
whose brooches struck him underneath
his armpits and hit him at the other
end about the knees. He did not he
lieve in decollete clothes. They buried
him in the midst Of marble quarry.
They cut through solid marble to mark
his grave and yet, the little Tombstone
that they placed above him was from
Vermont. They buried him in the heart
Of a pine forest and yet. the pine cof-
fin was imported from Cincinnati. They
buried him within touch of an iron
mine and vet, the nails in the coffin
and the iron III the shovel that dug
his grave were imported from Pitts
burgh.
"They buried him beside the best
sheep-ratsing country on the face of
the earth and yet, the wool In the
coffin hands themselves calnc from the
North. The South did not furnish
thing en- earth for that funeral hut
the corpse and the hole in the ground.
"And they laid him away, and the
clods ratified down upon the coffin. And
they buried him in a New York coat
Boston pair Of shoes and a pair Ct
breaches from Chicago and a shirt
from Cincinnati, leaving him nothing
to carry into the netx world to remind
OF the land frcm which he came. and
for which he fought for four years.
but the chilled blood in his veins and
the marrow in his bones"
1t was advertising that changed the
South that Henry w. Grady pictured.
Today Southern people may buy South
ern made shoes. hats, suits, gowns,
stean, engines, automobiles and. in
fact. almost any commodity that Is
made anywhere in the United States.
Not only are Southern made goods
sold in the South. but the yare In de-
mand and are shipped to all parts Of
our own countrytand to foreign coun-
tries.
The upbuilding CT the South indus
trially has been due to advertising. The
success experienced by the few South
ern manufacturers who first had the
courage to advertise encouraged not
only other Southern capital to enter
the industrial field. but brought cap
ital from ether sections Of the coun-
try to start manufacturing plants in
the South.
These new manufacturers in their
turn advertised and became success
fui At the present time some of this
country's largest advertisers, doing an
annual business amounting to millions
OF dollars are manufacturers located
in the South.
The growth of the South Industrial
~ has in it's own turn made the rapid
growth of Southern cities. During the
past twenty-five years there have been
Southern cities that have doubled their
population, not once but time after
time.
The South today has sumhcr of
! cities which have developed into great
distributing centers. In these cities
are huge distributing and jobbine
houses representative of practically
every line CT merchandise. OF 80 much
Importance as distributing centers
| have certain Southern cities become
that hundreds Of manufacturers locat-
| ed in other sections of the country
pnrtant branch houses.
| Advertising. however, did not stor
Mt developing the South agriculturally
and industrially. 1t developed the
South as Il great winter playground
There was time when the South as
winter resort was neglected. Ad.
| vertising has changed all this an new
Southern resorts entertain thousands
Of visitors uring the months when the
North has its inclem weather.
l = TT.
with and sold to them Southern in.
dustrial and agricultural products. I,
has built up Southern cities and PEG.
pied the Southern resorts with visi.
tors. 1t is recognized by Southern
people as the greatest factor in the
South's rapid develc pment of it's lands
and mineral resources.
To so great an extent do Southern
people believe in the power of adver
Using that New Orleans has nlread,
made a large advertising expenditur,
in telling people OF it's many advant
ages. The state of Georgia is rlannin:
to- conduct an advertising campaign
extending over a period of years
Savannah. Ga, and Montgomery Ala
are each to put on an advertising
campaign to tell the rest of the worl
the advantages OF locating in a South
ern city. Proving that they believ
in and practice what they preach, tn
Southern Newspaper Publishers assc
citation has conducted remarkabl
successful advertising campaign sell
ing the South to the rest of the Unite
States. There is not another sectio
Of the United States which believe
more in advertising or shows create
results from advertising than til
Southern States.
What has been accomplished in tt
past by the South through advertiser
is only a promise of what it will al
complish in the future with its va!
. mineral resources. it's wonderful agr
cultural facilities, an its growing II
dustries all backe by the power
lavcrtisinE.