Richmond daily register. (Richmond, Madison County, Ky.) 1917-1978, 1921-06-14

Take the term ''supply"-It includes
the terms of where and when,
time and place" You have the
two movable factors in the word
/ supply" Tie cooperative associa
ton always tries to find the movable
factors.
The Time Factors.
Take things like oranges. I will
show you how they work. California
oranges used to flop into the market
almost in a period of four months
They began to realize other oranges
were coming in and stealing our Gus
toners. The distribution was
punched. The United States produces
80 per cent, Spain 80 per cent, Italy
30 per cent and scattered countries
10 per cent. We tried to figure ways
in which we could get the American
production moving to the market or
the basis of approximately one-twelftt
each month. You will be interested
to know they have worked out meth
DDS. Today shipments are not exact
ly even, but they are approaching ar
even one-twelfth per month. They
have learned how to distribute the
production evenly, so as to feed oul
markets gradually and evenly. They
learned how to take advantage of the
time factor.
Take eggs. The time factor is stor
age. About two-thirds of the supply
are produced in three and a hall
months of the year. In the other
eight and a half months the other
one-third is produced. You know
from experience in all parts of the
country, that there is a flush and
famine period in production. What is
the merchandising problem there,
The merchandising problem is time
and place again. In spring we store
eggs. The association stored 100000
dozen eggs last year from the flush
period for use in the October-to-De
cember period. We did more thar
that. We found a process by which
you could take perfectly fresh eggs
and by machinery dip them in oil al
a temperature of 240 degrees. BY
moving the eggs through that oil fol
five seconds it boils that little fila
ment underneath the shell and makes
it impervious to air. You then have
a processed egg which you may put
in ordinary storage for a year OF
two years; and you can poach the egg
at the end of that period. You can
boil that egg, serve it soft boiled and
never tell by taste or smell or any
other thing that it is not an abso
lutely fresh egg. You cannot make
it fresher than it started out, but you
can keep it fresh.
| The association was on the Job
Last year we processed about $4,000
cases of thirty dozen to the case. We
sold them as California processed
eggs. We made a fine premium on
those eggs. That is taking care of the
problem of time and place again. We
are not missing any legitimate tricks
| by which we can get for our growers
any merchandising advantage of eggs.
At the same time the public is going
to get marvellous advantage through
processed eggs, when those eggs be-
come better known, because, instead
of paying very high prices for per-
fectly fresh eggs in fall and winter,
they should use processed eggs. I'VE
put out high-grade fancies for the
rich people VINO want them; but we
believe the people should use the
/ processed eggs and get whatever
benefit they can from the better mer-
element of time and place in those
! things.
Applying 1t To Tobacco.
Where you have a nonperishable
product you have a perfectly easy
thing. You can put your tobacco in
hogsheads and store 1t. You don't have
to bring it on the auction floor when
you think it is ready for marketing,
but you can sell it when it is ready
for fair price.
want to tell you the auction sys-
tenn is the most unintelligent plan
in any single nonperishable product
in the world. The whole problem in
merchandising is first to take the
word supply" and see if you can
put in the variable factor of time
and place. Then your next problem
with the term supply and demand"
is to see how you can extend or
stretch that demand.
We don't sit and just have a group
of fellows knowing as little as our
selves around the table to try to work
this thing out. We get experts in, men
who are experts in the one thing of
creating markets. We call in the la DO
ratory experts of the Saturday Eve
ming Post group, the Lord & Thomas
group and of the various other adver-
Using firms. We say, We have a
problem here, We are not going to
pay you for the study of it, but if you
work out a decent plan for us and
show us how we can create demand
you are likely to get great big &C.
count for advertising. Otherwise you
get a great big friend. At all events
you have laboratories for that purpose.
VIII you use them?" They do have
laboratories and they do use them
without, expense to us. We have been
able to get some wonderful ideas
which have proved their worth to the
extent of literally millions of dollars.
We have done work on our own hook.
We have our own technical experts.
They experiment with prosaic things
like prune butter. They combine differ
ent products to make 4 sort of jam
that England and Belgium buy by
twenty carload lots.
We make lots of money by boiling
the 5000 and SOTO size, and you can
buy boiled prunes of the right size
not the great big prunes. Nobody boils
20-30s; the only thing to boil is the
middle sizes. The large ones break in
boiling. We made quite bit of money
on the cooked prunes.
We experiment all along the line.
We experiment on the package prune
-three-pound boxes, five-pound boxes
so they won't sugar, won't mold,
won't spoil with the heat-so the PEG.
pie won't have to buy them out of the
dirty boxes that are put on the floor
at the groceries.
We experimKst with the packages.