Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1921-06-09

counted among the assets of our city
in making it popular place in
which to trade. In his address to
the merchants. Mr.. Ellinwood pointed
out the possibilities of joint advertis-
ing devices and the good work that
could be accomplished through Get
Acquainted Tours such as have been
promoted this year by the Chamber
of Commerce and he requested that
his colleagues make it point to at
tend as many of the out of town
meetings as possible.
The first item of business was the
presentation of a petition of the
clerks of some of the Augusta stores
asking for a half holiday Wednesday
afternoon. 1t seems that the mer-
chants themselves had previously TAX
en- action on this matter through q
committee. however. and that Sec.
Clarke. after making a thorough can
vass of the situation, had prepared
a report on the question. Mr.. Clarke
found that the situation effected diff
ferent trades differently, and that a
time to suit all would be hard to
tily in favor of the plan of closing a,
noon, Wednesdays. and were willing
to cooperate to a man. The clothiers
were also unanimous, and the boots
and shoe men practically so. The gro
GERS and bakers, however, have a
real problem to face, inasmuch as
they have the matter of cooked food
to reckon with. Mr.. Mack of the
Sunbeam Bakery. for example, pro-
duced figures to show that the bulk
of his Wednesday business came in
the afternoon and that people were
greatly inconvenienced especially in
summer, if unable to get their usual
supply Of bread. The hardware men
having established half holidays for
their outside crews on Saturday
would prefer that afternoon foi their
clerks. From these several view
points, came the final agreement If
the bureau to adopt Wednesday as
the afternoon for closing during July
and August, a practice to which all
would conform as far as possible.
Wednesday. therefore, will be rhe az
ternoon for closing Augusta stores
during July and August thi, year
Another very important mrtter that
was taken up was the observance of
Dollar Days. July and s have been
selected as the dates. A fund of $500
will be raised for general advertising
and posters VIM be placed in all
towns within Is miles of Augusta oe-
sides general advertising lii the news
papers and a sheet for direct mailing
to from 5000 to 10000 people. The
prime object in doing this, IS point
ed out by Mr.. Clarke, is to establish
for Augusta reputation for up-to-
the minute merchandising. Dollar
Day is now recognized as an annual
event in all enterprising centers. Au-
gusta has never Jagged behind in its
methods of selling goods. w. J. W"r-
rell is chairman of the advertising
campaign and will be assisted Ivy
Henry Barker and II. L. Merrill The
sum of s135 was Immediately pledged
to the 5000 fund and the balance will
be raised by committee composed Of
Lester LaBreck, chairman, r. e.
Beane and Horace Rumery Of Mark
son Bros.
The election of officers resulted in
the choice of F. l.. Hersey as presi-
dent; c. E. Downing as vice presi-
dent and II. L. Merrill as secretary.
The committee is made up Of T. ].
owen, E. P. Hewitt, A. N. Soule, D.
w. Adams, r. E. Beane, H. H. Pierce,
and J F. Dyer. Twenty seven mer-
chants were present at the meeting