The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-15

auction had been helping on his own resources to
iced clothe and lind work for idle in Boston,
He he unable 10 provide for such great
number, however. Work was what they needed. and
he had taken it upon himself 10 work for
them.
The auction block was the result. 1t was his
means OF putting across his message to the pub
lie that these men needed work. 1t was spectacu-
lar The newspapers carried il. Every employer in.
Boston and throughout the land did not happen
along to witness the auction himself at least read
full account OF it in the daily papers Boston
learned that it had in its midst group OF men in
desperate straits for lack of employment The phil
anthropst had succeeded in putting his message
across
These men, OF them at least, had adver-
tsed, doubt, for work. And other who hire
labor had read these advertisements, and picked
out the workers they needed Employment
found by them in this way as fast as vacancies oc-
Cured But the idle more numerous than the
vacancies Some of them must go without work
until business improved Such men, he said. were
reduced to the point OF hunger and could not wait
for vacancies. He must Create" vacancies for them
II he could bring a knowledge OF their condition
before the public, he reasoned it would inspire all
appeal to the atruistic emotions OF those in for
unate conditions, rather than inspire an appeal to
the employer in need of labor
Stripping the men their waists accentuated the
humanitarian appeal
1t is doubtful if this served the same purpose
that it did when slaves were sold under the hammer
In slave days less initiative was required. less mental
development looked for in 'buying negroes. The
slaves physical development probably the main
factor in regulation the price which he commanded
And by seeing slave stripped to the waist. a buyer
could come to fairly accurate estimate of his abl-
ity by scanning his muscular development
But the phanthropis that he must choose
something spectacular in order to the fate OF
these men from the want ad section and transfer
their appeal to the front page OF the newspapers
He succeeded in doing this because his method was
unusual, out of the ordinary
1t something new in the course OF modern
economic life. This justified its use as news And
because it vast new and spectacular. it commanded
space on the front page OF the papers
Novel il not spectacular, methods are sometimes
used by captains of industry to get their message
knowledge of their wares-before the public
Even our most serious minded statesmen recog-
nize the advantage of DEPRESSING from their usual
procedure when they have a particularly important
message to get before their constituents or subjects
After he had been installed as postmaster general
MIR. Hays following carefully formulated plans OF
reorganization in the postal department, wanted TO
make the people of this country acquainted with
the fact that he instilling the human element
in all the workings of the postal service. He had
Deen ISSUING orders TO TINS effect since he had tSt
taken his desk in Washington. But the average man
throughout the country had heard nothing OF it,
So the fourth Of July last he delivered a
speech in his home town Sullivan, Indiana declar-
ing that he would "humanize' the postal service
News is usually scarce legal holiday. Whether
Mr.. Hays Intentionally capitalized this fact and his
home town to get his announcement on the front
page OF newspapers or not does not matter Ii re-
mains that his message carried the front
page, and largely no doubt due to these two things.
As chairman of the republican national committee
he was engaged in publicity work, which, in itself,
would suggest to him the advantages OF employing
novel methods. In Washington, he would not have
been found in his office to issue such a statement on
public holiday Hence. it seems, the visit TO Sui
lvan.
Mr. Lloyd George the British prime minister
also seems particularly fond OF journeying away
from London when he wishes to make some momen-
touS pronouncement on domestic international al
fairs. His recent speech at Barnsley a small town
about eleven miles north OF Sheffield is an example
He went there to speak his mind the Irish ques-
ton and delivered notable speech on the results
that would attend partition of the United King
dom. Ii would seem that he likes to break away
from the usual order OF issuing statements over
his desk and addressing the house OF commons
when he has something particularly important to
say; when he has message which he wants to 20
to the people.