The New York herald., 1921-01-09
CARS HELP US.
BACK TO NORMAL
Oakland Head Says Automo-
biles Add to Efficiency and
Save Money.

"Few individuals outside the auto
motive industry realize what an i'm
portant part the automobile is playing
In the back to normal movement" says
Fred w. Warner. president OF the Oak
land Motor Car Company of Pontiac,
Mich. "The automobile show season
seems to be a good time to call the at
tention of the public to the great bene-
fits gained through the passenger car
There are, know, those who regard
the passenger car as an eXtravagance,
but those persons must be numbered
along with the cartoonists, Jokesmiths
and others most guilty of this short
sighted misstatement. Their personal
attitudes are totally eclipsed by the
findings of the National Automobile
Chamber of Commerce, which proved by
exacting research last summer that so
per cent. Of all passenger cars are used
more or less for business.
From the Oakland executive offices
in Pontiac. Mich, we have enjoyed the
success that came from conviction OF
this fact. In other words, we have sold
transportation. The fact that the
farmer adds 6S per cent. to his eff
cheney by the use of n passenger car
also sustains our contentious. And
finally, when it was announced that the
creased 81 per cent. by use of his auto
mobile. we regarded our claims as COM
pletely vindcated.
How can any man. except by point
ing TO individual cases that are simply
exceptionss dispute those findings?
Why, the man who uses his car for
pleasure only is rare being to-day
And can any one name single
commodity that is doing more to in
crease man power and personal effi-
cheney?
"Of course, there must be compro-
mise. If this transportation is to be the
basis of profit, operation Of the car
must be economical. That is why we
have continued to build an automobile
that gets exceptional mileages on pres
ent day fuel and is conserving OF tires.
We might build a heavier car, but we
cannot build more serviceable car
we m ght put out larger engine but
we cannot build a more dependable and
economical engine The Oaklands row
In serviceA-more than 100000 of them
are witnesses for our claim OF economy
of operation.
1--WE have built cars for farmers, doc
tors statesmen, lawyers, contractors. real
estate men, insurance agents and about
every other trade or profession under the
sun. Consider the total increase in ef-
ficiency and profit, the saving in Time,
that these Oakland cars have accumu-
lated
Freedom from timetables. freedom
from the beaten highways and complete
disregard for weather have been gained
by the owners of Oakland closed cars
1t is interesting to see the manner in
which the farmer has adopted the sedan
and coupe He realizes that for complete
satisfaction he must have car that can
be used at any time with maximum COM
fort and convenience. Being, as type,
"A practical fellow. he seeks continuous
service and gets It to the greatest pos
sible degree in the closed car.
The reports of Oakland owners who
operate their cars under the most ardu-
GUS conditions only serve to strengthen
our statement that the passenger auto
mobile is the modern means Of trans
portation-the most economical means
when II is an Oakland
"Gasolene costs have mounted. To
maintain this economy. good mileage is
imperative. And Oakland owners con-
tinue to tell us that they get from is to
rs miles a gallon"
The Oakland Motor Car Company. for
which President Warner speaks. is a
member of the General Motors Corpora
tion group, and Is rated as the sixth
largest producer In the world. For sew
eral years Oakland has dwelt upon
Transportation" as well as the intrinsic
value OF the materials contained in the
machine.