The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1921-01-04
To Makers of Good Automobiles
Advertise the Best Point of Your Car-Long Life.

| Advertise the Best Point of Your Car-Long Life.
In old days before the automobile the who had
buggy brougham, made by Healy Brewster used to
say proudly THAT has been running twenty years
and will run for twenty years longer"
not thought necessary to junk the carriage each
year. replacing it with one differently painted or
with some change in the front seat
When the automobile industry settles down. it will
the industry will belong to those that make THE CARS
THAT LAST Men in future will be proud to say, II have
been running this automobile for ten years and expect
to run it for twenty more years.
This editorial is dictated an automobile that is
beginning its eleventh year Thus far it has not been sent
to the shop There is apparently why it should
not for ten years perhaps longer with inexpensive
adjustment and replacement of parts 1t carries heavy
Berlin" body, which makes the driver in winter
Portable the 1t has roomy body and than
enough speed
It is true it is not enhancing the vision of
young gentleman in his Bear Cat" runabout if it
as oldfashoned as Jenny Lind it is as respectable
Jenny Lind 1t will continue to and transport its owner
who takes satisfaction in that represents service and
quality This old motor has been reprinted only
vanished because painted properly in the first place.
doesn't look as jauny some purrng modern but
looks every bit as young its owner which is appro
pirate
Various manufacturers produce machines that possess
the quality of endurance with proper And it should
be remembered that not only expensive last long
There are inexpensive that will yield mileage of fifty
thousand more, if properly handled
There are, in fact, NO EXPENSIVE CARS if the ma
chine properly made in the first place. allowed to yield
its full service that costs only thousand dollars
or less and that wears out in through neglect
because Of make represents extravaganza that
costs five thousand dollars more and that kept running
twenty years. represents real economy.
The car of which this writer speaks cost 300 eleven
years ago-hghgrade cars cheaper then Having
over ten years. that price represents only cost of $500
per year And when the is retired ten years from now
as it probably will be- and made into light truck for farm
use will have cost $3.50 per year of active service which
is not much for five thousand dollar Add $3.50
year for interest the original investment you
careful accountant, and then you have very cheap
frst-class service.
Here is suggestion to men that make automobiles
TO LAST: Devise method of interesting chaufeurS
in the LONG LIFE of their cars place of thinking only
about the fresh paint and latest lamps radiator
Get efficient advertising agencies to cooperate in the
work, make men realize that GOOD car, expensive
inexpensive represents q PERMANENT INVESTMENT
not thing to be replaced next year the year after
Do not fear that establishing and promoting the long
life of will check sales diminish buying cars
Barnum absolutely right about the automatically
regular birth rate of the fools is still at least every
minueand there will be plenty of them think
the paint the and the shape body the
machine under the hood or the soldy of the chassis
In New York City group of charitable women headed
by Mrs Speyer wife of the banker encourage kindness
horses by distributing substantial prizes drivers whose
horses have worked longest with least harm to the horse
This gives drivers pride and interest in the horses welfare
Would it not be good idea for each maker of REAL
automobile to offer prize to the chauffeur who show
that his has endured for the longest time and the
greatest mileage and is still in good condition?
Nowadays you the chauffeur with the fur col
lar the hat and the cigarette smiling in super
cous fashion, because he driving the very car
and looking down with contempt upon the chauffeur of
'back number"
real chauffeur takes pride in his ability to make
LAST. ANY fool press the and run a new