The Breckenridge news. (Cloverport, Ky.) 1876-1955, 1921-05-11

TO extend the markets on tobacco 2!
OF course, that is not really wise
question to ask a lawyer; he has trou-
BILE enough in knowing the law. But |
do know there are men who believe
that the market in China alone for
tobacco is beyond the conception and
the thought and the dream of you
American tobacco men. | will give
you an interesting idea from a very
clever Chinese editor in San Fran
cisco.
| asked him once about certain
things that could be extended in
China. His first answer was to take
me out to show me all the Cinnamon
who were smoking cigarettes. They
love them as much as the boys in the
army loved them. He said, The man
who would introduce that in China
would not only make a fortune for
himself; he would do a great good for
China. 1t would drive out opium,
particularly the cheaper grades OF
course" he said, they haven't much
money; you could put up only the
cheaper brands. The volume of bust
ness would warrant you putting them
out on very cheap basis"
think for moment that the maximum
in America has been reached on to-
bacco?
| think if you will look over the
per capita consumption in this coun-
try, you will find wide difference.
The stunt for the wise merchant is to
bring the per capita consumption up
to the maximum in every country
where it does not seem to be making
the population stand on its head. If
your per capita consumption is twice
as large as in France then you should
put on French advertising campaign.
If it is greater here than in South
America, South America is your field
for an advertising campaign. If it is
greater here than in Canada, Canada
is great field for your advertising
campaign. If it is greater in the city
districts than in the rural districts,
then the rural district is great field
for your advertising campaign. If the
consumption and with that as your
standard, you bring all the other dis
tricts up. You get advertising experts
on the job and have interesting stories
on how some cities are below other
cities.
Utah passed an anti-cigarette law,
Did you men put out anything at all
against it? Not bit. To whom did
you leave it? To the spectators who
make money on you Do you think
they have any Influence with the
bunch of farmers in the Utah Legisla-
ture? A growers association would
have had influence, if it had been rep
resented there. The growers are the
men who not only give one sane
answer in legislation that is being
preached against the so-called weed,
but the growers are the men who have
to think of this problem from the
largest standpoint in the industry.
Remember that the function of the
manufacturers is not to sell the entire
crop. His function is to sell as much
of that crop as he is stuck with. He
may not be stuck with all of it; you
may be stuck with the major part of
it. His advertising interest ceases
when he has sold his part of the crop.
Your advertising interest never ceases
until the crop is smoked, or chewed,
or used up in some form. Your prob
lens are different; but it is only the
grower who ever looks on this from
the problem of the industry. The
manufacturer looks on it from the
problem of what he has bought or is
legally bound to take; that is his sole
limit. He. can go into next year. does
mt have to be in the field You have
to be in the field because you own
the land on which the tobacco is pro-
duced, which is fit for tobacco. and
not best fitted for any other product.
Relations With The Trade.
The growers and the co-operatives.
through experts, study the merchan-
dising problem from a totally differ
ent viewpoint. That doesn't mean that
you must make war on the manu-
facturer. On the contrary, you need
him, and you know it, He needs you;
and you know it. The function of the
cooperative is to show him his need.
as well as to show you your need and
get the two of you working together.
There is even place for the ware
houseman. The warehouse figures in !
two capacities-auction center and
storage center. There is no excuse for
the warehouse as an auction center. |
There. is need for the warehouse as !
storage center.
There is another problem. Suppose !
the manufacturer won't deal with you. |
| have known that problem to be |
advanced at times. | am going to ans !
wer that. The manufacturer is pretty |
smart fellow He has proven that by |
being on the manufacturing end of
the game instead of the growing end
of the game. He is on the end of the
game where you make dividends.
the price is high or low. You
are on the end of the game where you
make profits when the price is high,
which you lose when it is low. He
has shown his wisdom by being in on
the best end of the game under the
present system. You manufacturers
are square, intelligent fellows. You
will find they will deal with you when
you are fact, established as an or
ganization. During the process of or
ganization they may be negative, but
when you are established they recog-
nize you as a fact But if, by any
chance, you should run into a condi-
ion where some of the manufacturers