Martinsburg journal. [volume] (Martinsburg, W. Va.) 1920-1977, 1921-09-21
MOVIE MAD PUBLIC
WILL HAVE TO PAY
FOR STARS PHOTOS
Axe Of Economy Falls In
Studios.

lie axe OF economy experts,
which has been busy in all OF the
great motion picture studios here,
has now fallen on movie" fans
altered throughout the world, say
Charles T. Hughes, l. \, S. Core
spondent at Los Angeles.
The experts have figured out that
saving OF from SS5O,000 to a cool
million dollars can be effected for
the studios and popular players if
the fans are madetto pay for pho
tographs OF stars.
1t was learned that a movement
to charge for photographs and do.
maize the money, over the actual
cost of making the pictures, TO
come needy cause had been very
successfully tried out by Mary
Pickford and a Hollywood photo
grapher.
Many OTHER film celebrities have
Endorsed the plan and are now CO.
operating.
Miss Pickford has been turning
over the money received from the
sale of her photographs to a Good
Cheer fund for needy children,
while other stars are swelling the
golfers OF fund for aged mothers
from the sale Of their pictures. 1t is
predicted by the arrangements OF
the ealing studios that it is only
matter OF time until all OF the
stars will enter into the new char.
table picture distribution plan.
so next time you send for free
photograph OF your fayorite picture
star don't be surprised il in re.
turn You receive a card which reads
about as follows;
Your letter asking for one Of my
pictures has just been handed to
the committee selling my photo.
graphs for the benefit Of the Aged
Mothers Fund. There are number.
less mothers who have sacrificed
all their lives for their children
and wao find as the end draws near.
they have been too liberal with
others at their own expense"
FOR some time a careful checking
OF the requests for photographs
made from all parts Of the world TO
stars and studios has shown in most
instances the persons making the
requests were attempting to make
collections which would include all
the leading players. Some OF the
persons writing have their appeals
down to such a businesslike basis
heir letters are printed, the name
OF the player or studio being mere
ly written in.
Al many Of the plants It has been
Gus Oh airy for the stars 20 turn
Their letters over to studio attaches
and the picture would be sen| out
at the expense Of the studio man.
aSemeats. This has been especial
y the case where stars have been
under contracts TO a single nroduc.
- organization.
The first day that Wallace Reid
adopted the new plan three barrels
filed with letters which had been
sent to Reid were brought to his
Office. Most of these let.
ters made requests for photographs.
I Lave spent Z. lot OF time in an
sWering mail from fans for a nun
Der Of years" said Reid to the cor
respondent y have put in many an
afternoon trying to add a little sun.
shine to some lonely life by a little
message of cheer. | have written
these replies 10 fans at times
when I should nave been cut on the
golf links or in the sunshine recup-
Grating from my long hours.
I have, in common with other
players. come TO the
conclusion i is an injustice on the
pat Of the public to expect studios
or stars 10 pay out large sums an,
nHally to supply photographs free
Those who really want them will
be glad to pay small sum for the
pictures II they know the excess
above actual cost viii 20 20 a wo-,
thy charity