, 1921-09-24
Prices
On Furs Than
In War Times
Some Garments Cheaper Than in
Last 10 Years-Styles This
Season Offer Attractive Coats
and Large Capes

As practically everyone knov~. the
price OF raw furs was extremely low
last year. This is reflected in the
price OF the finished fur garment AND
the lady who wants a fur coat, cape
or scarf is nov able to procure IL at
a very reasonable price compared to
war prices. In fact. the price OF q
great many fur garments is lower
nov than II has been for 10 years. 1t
looks like an exceedingly good time
for the consumers to buy their fur
garments.
a great many OF the fur manufac
turcrs arc offering special reduce
prices for orders received DUNG the
summer and early fall. This is an
advantage to both the anf
h manufacturer as the
turer an afford to make lower prices
to get tho orders carly and keep his
shop going fun time and the consum.
ergets the advantage of these special
low prices by placing his orders. early
in the season. Another thing. tho
consumer gets n better selection Of
skins and more careful workmanship
than can be given rush orders the
heavy part of the season.
Styles Especially Attractive.
The styles for furs this season are
especially attractive md varieties Of
turs shown are numerous. Goats
and large capes are going to be worn
extensively. The most popular furs
hown in coats will be Hudson seal
muskat. Jap mink. and squirrel, with
the cheaper coats r,ade from Mar.
mot. French or near seal and sea
ion. o OF the fur coats are be
ing made from IS to AZ inches In
length.
Dolman type coats made of mole
squirrel or Kolinsky are going to be
worn extensively.
The capes made up in various
shapes n styles. Some or the de
signes are very beautiful. Capes give
n lot of protection and are preferred
by a great many instead OF a coat
MS they can be worn more months of
the year than coats. Beaver. Hud-
son seal. marten. kolinsky. Ameri-
AN and Jap mink. squirrel, mole
muskrat. fitch and many other furs
are used to advantage in capes.
The most durable furs are made Of
Arctic e mink beaver, muskrat..
marten and Hudson sea. Mink Arc
tic soal or beave viii often we-- 20
to rs ear Such furs are really not
considered a luxury. While they are
the finest that can be procured the
owner gets real service for the cost
considering the length OF time they
will wear. Many Consumers are
fearning 20 buy the better grader of
fur as they cost little more than the
low grades and limitations. Near
seal. Coney and sealion are among
the very cheapest furs and will often
not give the wearer more than one
seasons service.
Misrepresentation Hurts.
The fur trade has suffered by some
inscriptions merchant and sales
people who misrepresent. and as
most OF he buying public are I'M
familiar with qualities they must de
pend upon the dealer from whom
they make their purchases.
The only safe way to buy furs is
direct from the manufacturer, who
proven his reliability. He knows the
differnt varieties OF furs, the res
pective wearing Qualities OF same and
can intelligently( recommend to the
customer the right kin of fur to
ouS- uFtheFHlores u ne Is reiidDse
manufacturer he will sell to the cus-
toner the real article and not the
imitation.
"A great many merchants who are
not fur manufacturers but who hand
lie furs are not familiar with and do
not specialize in furs. may he de
cievcd in their own purchases. and
while they might sincerely believe
they were recommending good gar
ment. h fur might he a rank imits.
ton and the merchant rot know It.