Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1921-11-20
WEALTH OF COUNTRY
DEPENDS ON WORKERS
Head Of Automobile Concern
Declares Time Is Money
and Should Be Saved.
MoroR can ESSENTIAL
Chnrnctcrizes Ii ms Jimc-Saving De-
vice nnd Not Observation-Disclosures
With Which Citizen Has Taken
Auto Truck Aid II.
ny j.. y. Cole,
Presidep, Cole Mo,or car O.

president Cole Motor Car Co.
The wealth of a country depends
TO a large extent on how much it's
average citizen can accomplish in a
working hour. in n working day. and
In a working year. We talk about
saving money. We should talk even
more about saving time. Time Is
moncy 1t is even more valuable than
none itself. Money is merely the
symbol of what has been accomplished
in time.
Anything that increases the produce
tive hours of the day and cduccs the
waste hours is an economy, not an
extravaganza. a OTTO car is mere
ly a piece of automatic machinery
n time-saving device.
Whatever pleasure you get out of
a motor car is Il byproduct. 1t is pri-
marily a utility, and. under modern
conditions, "A necessity.
~ persistent effort has been made to
classify the motor car as noncsscn-
tial. And this effort has ended In
complete failure. There is nothing in
modern life with the single exceptions
of food. clothing and fuel so essen
tial as automotivc transportation.
The practical thinkers arc now unan-
imous on that point. The motor car
and Its twin brother, the motor truck,
are today a permanent part of the
worlds scheme of economics. They
cannot be dislodGed. They will be-
come more essential TO human life
every year.
And now hat the most substantial
y p OF citizen is taking the automo-
bile II the motor truck with ex-
treme seriousness, the logical reac-
tion has taken place. and the whole
T, automotivo industry Is being taken
most seriously: 1t Is now regarded
as n great national institution well
worth supporting. The greatest H.
~nancicrs of America and OF Europe
now lake the automotive industry
into daily consideration. 1t has sue
ceeded steel as the one dependable
barometer of business forecast. Bust
ness uplitt or. business depression?
Activity of the people. or inactivity
OF the people? I'VE ways of saying
precisely the same thing. If the pco-
pie are active. they are prosperous.
IT they stand still, business tagna-
ton follows. You can't have stagna-
tion where there Is activity, and you
cant have any great national activ-
ity without automotivc activity. The
two are inscparable. So when people
siop buying motor cars and motor
trucks. II is a storm signal. And
when they resume buying these COM
moditics. It Is an infalliblc sign that
the business sky is clearing and that
the u Is going To break forth.
People are beginning to buy motor
cars and motor trucks now.
n Cole Motor Car Company's sales
Tor October. just ended. are moro than
100 per cent ahead OF Cole sales for
October nf Ia lot Nnar 1b;. i-
does not mean that the country Is
about to enter into another buyinc
hysterla.
1t Is being dragged back by sales
m~ansh!p. 1t Is being coaxed back by
oifering greater value for less money.
Business is going 10 sneak back into
our mids so quietly that it Will he
impossible TO say exactly at what mo-
ment II made It's rc-cntry.