The Cordova daily times., 1921-07-09
Finance for Women By BRINE L. BERRY

Giy International News Scrvice)
 The urgent necessity for caution when considering investments should ever be remembered by women. Tn" average woman with money to invest is too easily led into unsafe specuia- tion-much more so than the average man. This has been proved time and time again when various get rich. quick" schemes have come to their logical end. Failure of fake stock propositions usually means that hun. dreds and in some cases thousands of women have lost their all.
 Women with funds to invest can always be absolutely assured of com. plete safety by consulting with a reputable investment house or bank. CT If any person who is "a friend of friend Of yours" wants to let you in on the ground floor" you can ordinarily expect to eventually land in the basement" Get all the details of the opportunity" and then seek ad- vice from competent sources. You may rest assured that the advice you receive from the banker or invest ment house will be for your best wei fare.
 SEEK BANKERS ADVICE
 If you are not a close student of finance-and very few women are you should follow the same course that you would were you i'll or in need of legal advice. In those cases you would consult doctor or a lawyer. Surely it is just as i'm. portant for women to seek advice from a banker or Investment house when money is to be invested.
 The dealer in Investments, whether a bank or the type of institution that spcciaIizes in securities of various kinds, spends all his time studying various forms of investments just as ,Ee doctor studies inc various types .or discusses. It is Dorirtl therefore. to assume that lac is an tuy.-tm.n' #a.o.o'l-t and u.uauy i- uilg capable .oi Eylng you rh. best aIyty" to suit rnGr tuIigtdu.l investment p..a. Ad. ..r, from aa investment banker of nooI -tQndma and # i* rass to linI out whether it is good or bad will woan tho complete safety of your in- vested funds
 It is well for all Investors, men or women. to bear in mind that were if not fcr the investment house there would seldom be an opportunity for the person with but a few hundred or thousand dollars to invest with as- surod safety of principal. as com pared with the opportunities present. ed to those of great wealth.
 SMALL INTEREST WORTHLESS
 The investment house functions for the small investor as well as the large In fact il is the former class that receives the greatest benefit from these institutions. IL is we'll known fact that thousands of people would be obliged to depend entirely upon savings banks for whatever return they might expect from their money had not the investment bank CT made it possible. through real es- tate bonds and other similar forms of securities of small denominations, for them to increase their income with complete safety.
 Don't risk the dollars of your prin- cipal for few extra cents interest. Abnormal interest return is never worth the worry over loss of prin- cipal Keeping your principal in- tact is far greater satisfaction than any return beyond reasonable
 Safeguarding the funds of it's clients is the primary and most i'm portant responsibility of the reput- able investment house. Women par ticuarly should avail themselves of the facilities for safe and sound in vestment offered by organizations which in some cases have spent gen erations studying the needs of both small and large investors. Always consult an investment banker before investing your funds. You will then be sure that your money is safe.