Arizona republican., 1921-04-22

The announcement of my big cash raising sale was done with the utmost sincerity and truthful ness with a confidence of telling the public that 1 needed the cash badly. l made my strongest appeal to my friends and customers only with one view in mind, and that was with the big idea of having them respond to this call. knew that I could not possibly get a hearty response unless I made my prices worthy of this appeal. also knew that I could not expect response just because 1 was running sale. but that I must make a strong enough inducement for you to come and see the prices I had established on my high grade standard lines of merchandise. My ideas were not to make this a. personal selfish motive, nor did I have in view what every one would call a big bargain sale, but my proposition in mind was to place before you merchandise at such prices that bring the cash to my register, and tempt you to buy my high grade line of na- tional advertised merchandise. This sale was not what one would call a 15o off or 359o off or 5O% off proposition, nor what you would call 1009o off of this article or that article, as the buyer is always blind to what the origi- nal prices were, and it would be a very easy matter to say that our goods go at 15To off or 25go off or 509o off, and there would be no work connected with the arrange Io Ii iIx no
 However, you must stop and | realize that I closed my store all | day last Thursday, with a strong determination in mind. and that | was to make my prices over and | mark figures down and put on | sale of such high class merchan- | disc that you could hardly find marked so low anywhere, espe- | cially at the beginning of the season.
 In order to have this merchan- disc immediately turned into cash l I employed a half dozen men, who with extreme care and one view | in mind made these prices right, SO that when my doors were opened Friday morning, l thought had enough help with the SIX extra men. However, I found my self overwhelmed with the crowds which surged into my place, ana they were so far beyond my eA- nectations that I immediately ar
 ranged for six more extra sales
 men and by noon 1 had twelve ex-
 fra salesmen, but even at that l
 say to YOU without hesitation that could have used that many more,
 which I was unable to get until l Saturday morning. Even at that was pleased with the good nature
 of the crowds who waited upon
 themselves
 can not help but learn of the | many remarks around town about
 the way I am losing money on this | saIe. I must confess that 1t is a | losing game, as I knew before | started out, but when I needed | tba money to meet legitimate obn- | cations, I intend to shoot square
 and in order to do so l must marx | down the prices to such figures | that will bring the money.
 As stated before, l was caugh' | .,-itb big stock of merchandise
 ad like a real sport I took my
 Iass and am ready to take more
 Ts ,,as process that l had to se
 thro,,qh. and the sooner the better
 Lnov that I am losing on every
 s,Ilar,s worth of merchandise tha
 % now sell. My whole idea is tha,
 Is inc time to let your dolial
 .,- for vou as I know that yoi
 M.s naid high prices and that yo'
 nase s certainly tired of doing so ant
 h that the time has come to ad1us
 'hes still have a great deal of goods
 stiiI need more cash and
 you rdeof l.s low. prices then VII
 get your cash. , r,v prices
 did H so with the hare idea oi f,'ireas fo mas
 ing anyone anywnefef ls of them ar
 them lower as ons sotn
 heIow factory prices
 JOHN RYDER.