davidaulloa/AmericanStories huggingface dataset:
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1921-02-04
APPROPRIATION BILL SUBJ
MITTED WITH BIG CUT
FOR 1921
ONLY NEED ARMY OF 10000
To Sell 10000 Of 10000 Trucks and
10000 Of $4,000 Mounts the War
Department Now Has On
Hands Recommended.

Washington.-Prov has been
made in the annual army appropria-
tion bill for an army of only 100000
at the suggestion of President-elect
Harding, Representative Anthony of
Kansas, chairman of the house appro-
priations subcommittee which drafted
the measure, said in announcing that
the bill was ready to be reported to
the house.
The proposed army of 10000
which compares with the present army
Of about $4,000, men, and with the
army of 175,OOO men fxed in resolu-
tion recently adopted by the house
and senate, was suggested by Mr..
Harding as a proper maximum, Chair
man Anthony said, at the recent con-
ference which he held with the presi-
dent-elect at Marion.
The army appropriation bill, which
probably will be submitted to the
house carries appropriations totalling
1928, 100000 which sum represents a
reduction of $62,OOO,O 900 from the APP
preparation for the present year, and
cut of more tiiAn half in the esti-
mates amounting to $690,000,000 sub
uitted BY the war department.
Civilians to Be Cut.
The most drastic of the appropria-
ton cuts, Chairman Anthony said, was
in the amount provided for the pay
Of civilian employees of the army and
war department The decrease decid-
sd on by the committee, he said, would
reduce the number of such employees
by one-half and mean the dismissal
of from 10000 to $4,000 employees.
Nearly all construction would be
eliminated under the bill.
The committee, Mr. Anthony said,
felt that the American troops in Ger
many would be withdrawn in few
months and this influenced it in franz
ing the bill. Testimony before them,
he said, showed that the expenses of
maintaining the troops on the Rhine
to December l, amounted to $270,000,-
900 of which Germany had paid only
sSO,OOO,OOO.
"As far as we know" the chairman
added, 1.-The war department is making
no effort to make Germany pay up"
Sell 10000 Trucks.
The bill would direct the war de-
partment to sell 10000 of its 10000 re-
serve motor trucks, and 10000 of its
$4,000 surplus horses and mules.
The air service under the bill would
get $500 900 of which 100000 is
for new production.
Approximately s1,5OO,OO is provided
for chemical warfare.
An "amphibious" tank capable OF
going under water has been developed
Mr.. Anthony said, and the appropria
tion for the tank corps contemplated
number of them.
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1921-02-04
DISARMAMENT PLAN is FOUND
MILITARY ENJOYS DECIDE
ON REPORT
The Austrian Case is Puzzling-
Opinions Differ as How to Aid
Nations.

Paris.-After rejecting a proposal 10
turn the Austrian financial problem
over to the league of nations, the
allied supreme council decided to ap-
point commission to make a thor
ough inquiry into the entire question
of the economic situation in Europe
with particular reference to Austria.
The council took this action in view
of the opinion of the conferees, that,
as the Austrian situation involved the
entire European economic situation it
was advisable to have this situation
thoroughly inquired into through the
most competent representatives of the
allied countries obtainable.
Allied representatives..
These representatives, it was de-
cided, will be Sir Robert Hore, presi-
dent of the British board Of trade,
Louis Louchar, France, Signor Clan.
mini, the Italian economic expert and
probably the ministers of commerce of
other allied countries, including Bel
GUM. The commission was appointed
at the meeting in the near future
att he meeting. It was expected to
meet in the near future and ex-
pedite its work in order that definite
decisions might be taken before the
close of the conference here.
During the discussion in the council
the general opinion, was developed
that it was useless to try to do any.
thing for Austria apart from the solu.
tion of the economic problems of the
neighboring countries, with which
Austria's future is bound to be close.
ly connected, and the suggestion from
the Austrian section OF the repara
tions commission for an advance to
Austria of $25.OOO,OOO yearly for ten
years, guaranteed by pledges on Aus
tria's resources, was not acted upon
The tendency is, it appeared to re.
ject any proposition likely to involve
increased taxation for France and
Great Britain.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
BLUE GOOSE eggs
TO Be HUNTED BY
ART|C EXPLORERS
Study of Bird Life to BE
Made in Baffin Land
for "a Months

BOSTON. Mass. junr "a hunt
for tho cgg ~ tho biz godsr viii he
one - tho odd pyramids % the Donald
NJ Mcmillan expedition 20 BARN
Land thie year n the hopes ~ ornith-
nlorists are realised. The adult blue
goose. = variety with a Rrayish-brown
body thai gets ~ name from TIE
blue gray ~ rs wing covcrts, n not
uncommon IN the United Stnica but
its breeding hnunu hp% been a sub
fect Of much speculation among bird
lovers ard it, nest aud eggs have
never boon observed.
An announcement by pr. Mcmillan
that on hts last trip % HE Arctic he
had noticed flcdsciinsr Of these geese
aroused the Interest 90 students ~
bird ufe with tho result that M ~
tho a.lentiats VINO viii accompany
the present expedition Will De- com
msfuioncd to BE- on the lookout o.
peclaily for the blue Toosc eggs in
connection with his other field work.
The price that one or these eggs,
hitherto Unseen by civilized man,
would Command. has not been quoted
but iudring from the enthusiasm dis
played IN natural history societies
over tho subject. the goose that laid
tho golden < Niii have nothing on
.his bird.
Hamn Land ~ believed TO be the
greatest breeding place of bird life IN
the FAR north. In itH $50. zoe sltiarc
miles ~ interior uncxplurcd by white
mon are lakes which the Eskimoa de-
scribe ~ six days alcdre journey In
ienkth. Cat least zoe miieal and
Astounding IN wiid-foWl.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
1876 AUTO TOURISTS
HELD UP BY BRIDGE
OUT ON THE PECOS
Cars Are Being Shipped
Here by Train From
Las Vegas

Al least S. automobile tourists are
beng held up between las Neeas and
santa Fr by the veshlng out o. a
bridge across tho pccos river, accord.
Ing TO word received here sodny by
Col ~ n. n. Sellers Of the Auto
mobile club Uf New Mexico.
Tho roads north are In bad condi-
ton and tho automobile club T. ID.
eisine tourists caught en- n 10 shin
their ears here by train where they
will be advised nn 10 h best route IL
take from hero on.
six automobiles were shipped out
% Las Vegas this morning to Albu-
qnciduc By tourists. according to nd.
vices received BY Mt. sellers.
Travel east ~ being dctourcd BY
WY OF the Tiicras n y road q
Esiancia and through Amarillo
Texas and wichita. Kanaas q ths
Sa'ita Fe trail This rond H. said a.
BE- in good shape.
Roads west are said 10 be passabl,
or IN good shape ANA tho oniy trouble
reported h al the Los funas bridge
which b. again not r~assahic. Eas
hound tourists from Osflup ARE hciul
advised Ia dctour by the ialctR bridge
ind tourists from Dcming and SO.
cnrro are advised 10 turn % tho rlEhI
al the Bclen bridge and keep ON thl
cnrt side OF the river.
West bound tourists arc being ad
viscd that Dad via Gallup n opcI
the rain having made new road
muddy hat autos are going over then
easily. The road south through 50
zorro and the Dtail mountains IL re-
ported IN good shape the rain In tina
s%ecfion not having been as heavy a
further north.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
|IHaDuGH TRAINS
on SANTA f RUN
By WAY Or D[LEA
Albuqucvquc May Be
Off Main Line for
Four Days

nnt % q uashnuf sass 81 - Junla.
InIIf011 AIbu4utr1ut yesterday and
l1A,n1 uaa taken N he main hnt q
~ an. Is Iafiroad. Fnnlntrrr
~ |ht AT ana west az being sent
~ NfIIH on stub tulI4 uf On The
tttttr ~ IAaso train ant then
transferred % n regular tfAi1k
Train crews Tor the taH and weaI
are either WtItr chaiFt ~ h stub
4IIIn1 E1IHstn here and IIlIln before
IItIIna W their regular runs a
II1IIn or rI41 are "deadheadc1" a.
f.tItn. Researches ~ ruins 70 the
EeaI. cart and south o. Albuquerque.
(racAn a. ne urHl Aud supln are IN
first cIast SHAPE.
unlrials here today sald tney would
ri ~ able p 81 sTeci.ed umt
TO- the si1ha 10 ht rim. but that they
I4oa|d hc eeuf - and from ncich IN
n~ctordnncc with the arrival time 81
regular falns into BcIcn. Al has,
INo nluha viii - run daily each way
htisfotA htrt md Etltn.
A. r. Coodrlch. irainmnator on the
cuael lines htfrccn Albuquerque and
YNinsluU. sid that A~ibuuuerqne
probably would be OF the main ilne
81 the sania ~ . at least four
dn1a
sub No. 1 from Ia Iunia viii b.
fun Intu t~AiluHuefqlfe ~ evening
affnlno n 1.t1 oclotk, Sub No. 10
ftr ihe 4aa VIII ieste his city for
- funtn each morning until normal
tfhtdIIIt A. rp4lMtt.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
GOVERNOR ISSUES
CALL ELECTION
FOR us. SENATOR
Fixes Date as Sept. 20;
Successor to A. B. Fall
To Be Chosen

sANTt w. June 6.~-ooTcrnor Me-
Them to-day Issued the call for the
.~snatcfisl ~slection on September TO-
The call follows
wa u Rierlicn 70 The people Of
the stats u New Mexico.
Whereas. with the resignation Of
Albert n Fan a. United state soma
tor from fhs state % Nov Mexico a
vacancy caused IN the ~rcpreson-
tatlcn ~ tho state Of New Mexico IN
fIln United 6Intn SENATE. and
Whercaa fhc governor ot the state
a. directed by The constitution o. tn
united states and the laws Of thf
HInff ri New Mexico to Issue a wri|
o. election 70 fll aid vacancy by
vote u the people.
"<on therefore T. Merritt q. Ne.
chem. governor 81 the state Of New
MeNlru. do hereby can n general cleo
tlon IN the state o. New Mexico 20 BE-
held on The twentieth day q Sep
fen3ber. 1891. for the election OF O
United States senator 70 IN said va
caucy.
~Dons a. the executive office thh.
fhc flxth day Of June. 1891.
Witness MY hand and the greaI
REAL of the stats ~ New MeKico.
MERRrrT G. MEcHEM.
Governor
Attest.
MANrEL MAH4lNEz.
Secretary ~ state.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
National League

cussion AT thp monthly dinner 81 the
association al the Blue bird Tea
room this afternoon. Following the
ducUssion "a committee was appointed
90 consider the n~dtisuhility Of tho
plar and report NJ tho nest meeting
ltonnd .tabie talks were made by
many on The members on advertising
The chief speaker OF the meeting was
Carl Marer. Tho association nd
mittcd a. T.. MADDOX q Silver City
aud q. D.. Grose of Albuquerque into
membership. NJ. King o. santa Fo
was % guest of The association. About
tworty view prefeut
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
APACHE FOREST FIRE
IS UNDER CONTROL,
LEOPOLD STATES
Returns From Arizona
Reporting No Rain
Fell There

The forest fire IN the Apache forest
about sixty miles southwest OF Spring
crvi a.. Arizona. n we'll nndcr control,
h the report OF Aldo Leopold. a@ist-
ant district forester. who arrived IN
Albuquerque this moruing nom the
fire area
The fire started on May 81. on
the west end - the Blue range. and
while there wee fire lighters on tho
scene within rs minutes after the fire
began. the high winds and excessive
dryness made 4 impossible 10 cheek, %
he said. WHOM I lett. on saturday,
there had been no rain. but fire
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
New Mexico Pastor
Called to Texas Church

FAST VAUGHN. n. ~ june g.
a call to become the pastor Of the
Presbyterian church at Alpin,. 1cxaa.
has been extended 10 che REV. y a.
Mcmillan who for oee. four years has
bc,n pastor of the Presbyterian
churches here and M Duran and also
field evangelical Alpine N a pro-
nrcssivc town In west To1as and "
the home Of the new "Sul Ross Nor
nal which opened It's doors last June
Tor the accommodation OF students
from the Western part Of Tcxns.
Tbs Rev. Mcmillan came TO New
Mexico about N years ago and was
ordained TO the ~Pregbytcrlan ministry
hy the Proabyicry OF Hnnta Fo. Since
local Presbyterian church. tie was
educated In Franklin college. New
Athens. Ohio. and Ohio university.
Athens. ohio.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06

n ne excursion 81 fnt Naiinnnl
Credit Mems n~FHpr|nliun dos nnI par.
IIInrEn A~1hn41rrhut ~
n|nfntd Alhuanrrque viii extend :
hand 10 the e~NfursIonIafh anyway He
cause Of ttaAhonla NaH Ut a dunta
and the running 81 trains from ne
east 10 California ~ way Of the hritn
cut or. lto credit men on thcir way
u The convention in los AnEtIcs MAJ
not pass IhrouNh here.
a. h. Watkins. HtcftiaiF % the
Chamber OF Commerce said this 81
lIfnnnn thai rtaan " the did not come
4nF tInaer 10 AIbuuuerQue than heicn.
he would not leave Them net out or
fbe sinte without learnine aomctninn
Of Albuquerque. II ~urctfHary ne VII
~ 10 nclcn q meet the inen. and give
Them sumo Htcralute on Aipuquef-
Que.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
NURSES
AND SUPPLIES
FOR PUEBLO

WASHINGTON. June ARMY
poafr In Colorado. wyoming and
Utah. reported to Secretary Weeks
today that every cnort was being
made 10 extend relief 10 the Pueblo
flood sufferers. Nurses had been
sent 10 the atrlcken areas from the
fitzalmmons hospital near Denver
tents and blankets from foTtn Logan
IN Colorado and ID. A. Russell. Wyo-
minu. while Fort Douelaa had sent
supplies TO ths salt Lake Cha mber Of
Commerce 10 be shipped on a special
relief train.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
DIR. Walter Mayes
Elected President
OF Osteopathy Board

Dr.. Walter Maycs OF Nfagdaiuua
was cierted president OF the state
board of ostcopathy this morning at
the first mceting Of the new board
held In Or. Counsr'a office. DR.. NJ.
n. Parsons Of Roswell was elected
vice president and DR.. g. H. Conner
Of albuquerque secretary and trcas-
board.
Examinations were postponed, 90
be called by the board az n later dsne
Floods throughout the state made u
impossible Tor applicants % BE- az NJ
meeting.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
Texas and Pacific
Trains In Pecos
Valley Are Detoured

PECoS. Texas. June All Texas
and Pacific railway through traffic
if being dctourcd today VIA tho KAN
saH CITY Mexico and Orient road be-
tween SwectwHtor and Alpine and
thence 10 ana from ~ paso hy way ot
the Southern Pacific lines, owing 20
washed out tracks and high waters in
feet 81 track ~ out al q point -four
miles caat ~ Toyan.
Considerable rrop damage was re-
ported Ia the valley.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
CALIFORNIA
URGED TO GIVE
AID TO PUEBLO

SACRAMENTO. Calf. Jane g.
sponse madd 10 her hveds sea.
Governor stephens aid today IN a
proclamation urging the people Of the
state 10 contribute rciicf and supplies
20 the sufferers u Pueblo, Colorado
A. the same time the governor
telcRraphcd his sympathy 90 Governor
ehoup o. Colorado.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
Part Time Agents
Are Discussed at
Insurance Dinner

shall tho State Underwriters asso-
citation continue 90 keep part time
Insurance agents in Albuquerque
This was the chief question for dis
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06

pores and tissucs at impuntics. Leave
the skin clear, sor, healthy. Al lead
ing toilet oountcrs. n they haven { H..
by. mail, w sizes, 6Oc. and Sl.2O.
ma TfONAL TOILET CO.. Paris. Tsaa.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06

Mails. Caldwell aud Thomas. Will
SOM; Pennock. Myers. Russell aud
Ruci.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
Beautifyib. Complexion
IN TEN PAYS
Nsdinola CREAM
The Ussqualsd Bssuiilisr
Ussd aad Endorsed
b. Thousands

Guaranteed to remove
tan. lrccklcs, pimplcs,
s~allowness, etc. ~
trcme eases. Rids
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-06-06
Today's Results

American Ieaguc.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09

bulges there was considerable selling
by commission houses. Strength at
Minneapolis, where September ad-
vanced 2Mc and December &c over
Wednesdays close on buying of Sep
tember by elevator interests and OF
December by mills, started many Local
professionals, who sold out yesterday,
to reinstating their lines and this help
ed make for the sharp advance.
Corn and oats were firmer with
wheat. Buying was scattered with oats
showing more strength than corn. The
trade anticipated a rather bearish
government report on corn. Corn
closed s-S@7-Sc over yesterdays fin
ish, while oats closed 1@7-sc over
yesterdays finish. while oats closed
al 1-4c higher than yesterday.
Lard broke sharply at the start In
sympathy with cotton and on deliveries
of 1880 pounds of September con-
tracts. Stop orders were caught on
the way down.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09
DAILY MARKET NEWS. LOCAL AND GENERAL


Of "A head Of fancy lightweight stock
at $l2.75 at North Portland Thursday
morning. Other sales in the hog al
leys were made around $ll.6oQ ls,OO
for top quality.
Only a supply of 1886 head came
into the alleys T;lurscay. and these
were quickly sold at advanced figures
General hog market ranges
Prime light .....s..,,$ll.taW q 1870
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09

ferred deliveries were higher than
Wednesdays finish. September wheat
showed more strength than December,
making a gain for the day OF y q y c
over last nights finish, while the De-
cember close was the same as Wednes-
day. Outside trade was not as large as
Wednesday. but there was good class
Of buying on the breaks. while on the
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09

Boxing matches between women are
very popular in Berlin.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09
Sheep Higher, Cattle
And HOGS Steady

KANSAS CITY, Mo, Sept. gu.
S. Bureau of Markets Cattle
ceipts, 5000: beef steers steady TO
strong: spots. 1Dctto 15c higher on
medium grades: top, 1895; greassers
$4.25m6.75: all other classes general
ly steady: most cows $3.60@4.5O;
grassy heifers, s425@5.5O; Gamers.
mostly $2@2.25 practical top on veal
ers, $3.50; hardly any stockers and
feeders on sale.
Receipts 1000: uneven, most
ly steady; best lights and mediums to
packers and shippers. $3.50: choice
255-pound weights. $3.50: 275 to 900
pound. $S9S.15; bulk of sales, $7.4OQ
$40: top, $3.50; most throw-out sows.
s5.75@6; fat pigs. csc lower, few at
$3.50
sheep-Receipt 5000; sheep gem
orally 25c higher: western ewes, $3.50;
lambs 25Q soc higher; best Utahs,
$S.S5.
Boxing matches between women are
very popular in Berlin.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09
A BIG EXPENSE no YOU

They wear out many a pair IN a
year. Particular care and attention
is given to every pair of our Boys
and Girls Shoes. We buy them to
stand the knocks and we sell them
knowing you will be pleased with
the service.
See the display in our south win
dow to get some idea of the wonder
fully low prices and exceptionally
good shoes we are offering this fall.
WELT SOLED SCHOOL SHOES
$2.98 to $3.50
Made over last with plenty of
toe room. Only feathers of very
best quality go into it. Goodyear
welt soles, lace or button styles,
black gun metal, brown calf or gray
elk.
8 l-2 to ii IL, pair ....-........$3.49
IL to 1, pair .......-..-........-..-..--.$3.S9
THE LARGEST CHAIN DEPARTMENT
: STORE ORGANIZATION - THE wcRxI
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09

While prices We're held unchanged,
the market for cattle was active
Thursday at North Portland. A fair
run was shown in the alleys and
prices held unchanged.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09
Your ChiIdren's School Shoes
BLACK KID SCHOOL SHOES,
$1.98

Good quality black vici kid, but
ton style, comfortable round toe,
good weight, solid leather soles, a
good school shoe for girls. Sizes
il IL to 2. Pair ............-...........$1 81 .98
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09

We've found a few more for the
Round Up Hat Stacker list. They are
Hugh kirkpatrick. Blaine Burton,
Fred Donert and DIR. Dave Hill.
Sam Thompson who leaves tomor-
now for La Grande to attend the golf
tournament conf'd des that it isn't so
much the chance to play on the neigh
boring course that attracts him as the
fact that he thinks the tournament
win offer good opportunity to wear
his new golf pants. Sam wore the
knickers just once on the Pendleton
links and afterwards heard the follow
ing conversation in the club house:
What did Sam MAKE it in?"
I'm darned If l know what you'd
call EN-"
The Stoneys Arc Rolling In Prosperity
and Climate.
From the Rock County Wis, Banner
Mrs. Jessie Jones returned to Clin-
ton Sunday after an absence Of year
and half in California. She reports
her law, Clayton Stoney, and
family. prospering and pleased with
the climate. Mr.. stoney weighs 200
pounds. Mrs. Stoney 175 and the chill
dren all heavy in proportion to their
ages.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09
BOYS ARMY SHOES. s2.ss

A sturdy shoe at a very low
price, made to stand hard knocks.
Heavy weight soft mahogany calf
skin, half bellows tongue, soft toe,
solid leather soIes, sewed and nail
ed. Sizes 2 IL to 5 1-2. Pair $2.98
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09
BOYS WELT ARMY SHOES
S3.25. $3.79

The comfort and service of the
mems army shoe is duplicated in this
boys number, soft mahogany calf
skin, welt soles, blucher style, soft
toe. Sizes IL IL to 2......-...-...$3.25
2 l-2 TO 5 IL ...-..-..............-.-....$3.79
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09
lfog Prices Go
Higher Az Portland

tFrom The oregon Journal)
Hog prices were nominally 25c
higher, with a new high mark for the
present movement Cattle were active
and steady. while there was an alb
tencc OF new arrivals in the sheep al
leys
In tho hog market there was q sale
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1921-09-09
There Is noMystery
in Advertising

When anyone discusses advertising with you,
don't be mystified mised or too gullible.
Advertising is simply selling force which can
be used profitably or abused flagrantly
The average advertising does not produce imme-
diate tangible results. They come finally as the
result of persistent, cumulative appeals.
The only type of advertising from which one
NAV normally expect immediate tangible re-
turns is the kind making specific appeals likely
to stimulate immediate action, namely, l. price,
2, novelty; 3, seasonable.
The business-like principle establishing adver-
tsing as an economical selling force IS tnat u
reaches people en- masse-thousands Millions
and while admittedly the personal salesman Is
always the most effective method, advertising
Supplements that personal work by covering in
stantly miles of territory and countless calls
which the individual obviously could not do.
Now. insofar as your immediate needs are con-
cerned the main thing to make sure OF IS to buy
the kind of advertising that reaches the gTeatesC
number of possible customers in precisely the
territory you do, or can serve.
The mediums that reach the greatest number Of
people in any given territory are the daily news
papers.
II is to your advantage, therefore, to demand OF
INC. There is no reason why you should stock
or push merchandise advertised in mediums
reaching only few people in your territory,
because obviously such a limited appeal cannot
bring you much business AS matter of fact,
what frequently happens in such instances is
that the merchant and not the advertising,
moves the goods. AeWF 49,
Understand that advertising is simply mass SELL
ing: that mass selling is but development OF in
dividual selling that no principle is applicable
in mass selling that is not right in individual sell
ing.
Therefore, and obviously, through newspapers,
as through individual selling, the greatest num-
ber of possible customers appealed to right
where the goods are on sale.
Insist Upon Newspaper
Advertising