The diamond drill., 1921-04-02
PLAN TOURIST BOOKLETS
U. y. Development Bureau Has Plan
10 Advertise Community

in Upper Peninsula may cooperate In
an effective, far-reaching tourist ad-
vertising campaign for the coming
season, the Upper Peninsula Develop
ment Bureau has started TO work on
a plan which, IL is believed, will SOL
We the tourist advertising problem
for every municipality in the penin-
sula. II is n plan which provides a
self-paying medium booklet-circulat-
ion. reaching direct the class which
the merchant wants 20 reach. and
doing so with minimum OF expense
TO the commercial clubs. where such
exist, or TO each community, and with
a minimum OF effort on the part of
che commercial club secretary. or
others who may have been appointed
20 handle the spring and summer cam
paign.
l.. ID. Tucker, publicity manager for
the Bureau, is making a circuitous
trip through the peninsula, submitting
the plan to the various commercial
clubs and local business mems as
sociations. During recent visit TO
the Copper Country, where the plan
was received with enthusiasm, Mr.
Tucker outlined the plan as follows:
The Bureau proposes 20 publish a
series OF fifteen tourist booklets. one
for every county in Upper Michigan.
The booklets will run from eight to
fourteen OF sixteen pages, according
10 the size OF the county. Approxim-
htely tlree-fourths OF the booklet
will consist OF an accurate and rel
table description OF all the interesting
features in each county, the high
ways, lakes, streams. Accommodations,
Camping reserves. garage. express and
banking service etc The cover des-
ign and dimensions OF each booklet !
will We similar, the only variance be |
ing in the number Of pages, this. as
stated, 10 be governed by the demands |
Tor space in each county.
The remainder OF the booklet will |
consist OF a Business Directory, 20 |
include the names of evry respect
able business establishment I'm each |
county.
There will be 10000 of these |
booklets run off.or 10000 10 every Co
in Upper Michigan These 10000 |
booklets in each county will be ap-
portioned 10 the commercial clubs i'm
that and the clubs, I'm turn, will dis
tribute an equal number OF the book
lets TO evry business house listed
In the directory. al the hack OF the
booklet. Thus. there will be immedi-
ately available for distribution direct
70 the tourist. for the mercantile es-
tablishments. the hotels. garages,
banks, etc, a supply OF 10000 book
let's, advertising each city and county
the leading merchants and every
feature of interest In each county. In
other words. the booklet will be o
composite handbook OF information.
a route guide and a business direct.
ory for the entire county
The fact that the Bureau will be
enabled 10 order such a large supply
of the booklets makes possible dec.
idedly low rate OF cost, and that alone
permits the Bureau TO offer this op-
portunity TO each community AZ
very low cost =
As for financing the proposition, a
and making the feature self-paying | h
proposition in every county. II Is bel n
ieved that every merchant. every hot. /
el and garage owner will see the iii
direct publicity and advertising val
ue OF such a booklet I'm each county
The Bureau proposes. therefore. that {
every business house listed in the
directory pay nominal sum for that
service. $40. which will entitle each
20 space equally proportionate 10 ey-
cry other business establishment. Al Z
Hancock. last week. Mr. Tucker dec 5
lares, over twenty business houses /
were listed in little more than an G
hour, and additional applications n
have been received since that time. 4
Calumet and Laurium have already d
approved the plan. Menominee county b
has 'okeyed' Il. and these places have h
been the only districts thus far ap. q
preached on the scheme. this be- d
cause Menominee and Houghton coun- I
ties are two OF the largest in the pen y
insula. v
AS regards the saving of time and {
labor on the part OF each CONNER
ciai club. when a committee appoints r
ed for that purpose in each municip- c
ality has completed the listing OF the |
business houses to be included In the y
directory, that list. with such facts as Y
each Sec. or committeeman wishes O
10 forward for use I'm the booklet 4
will be sent I'm TO the bureau and y
they will handle the composition OF !
the booklet, the arrangement OF the \
directory. and will take care OF all OF q
the detail and mechanical labor con- {
tingent upon the preparation OF the p
booklets for each county, so that the q
local club SECRETARIES may be entirely q
relieved Of this labor. In other words. I
all that will be necessary from each d
locality "a the list OF business hous- I
-. aud liz fanInrlni lnr lhn l.nnllnl L n