Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1921-09-03
DR.. WILLIAM c. FARABEE
On Co.operatjon of the Americas

A SPIRIT of CO. operation is necessary If
n this country IS to have cordial and
profitable relations with its ncighbors of the
Southern Continent. according to DIR. w H.
liam c. Faraber. curator of the University
Museum. DIR. Farabec was one of the COM
mission of six distinguished Americans sent
by President Harding to represent this
country on the occasion of the celebration
of the Tooth anniversary of the independence
of Peru.
''The two continents have some fundamen
tai things in common" said DR.. Farabee.
"One thing that makes the Peruvian CEN
tcnnial significant to us is the fact that
this country rs we'll as other countries of
South America were struggling for and OBJ
tanned their independence at almost the same
time. Peru won her freedom because Spain
was busily occupied in the Napoeonic cam
paigns. And during recent years Europe
has been well occupied with her own affairs,
again leaving the Americas to their own de-
vices Thus the present time is an aus
piciOus one in which to urge that CO.
operation for which we are both open.
Paid Honor to Peru
president Harding and his Admnistra-
ton realized this when they sent the COM
mission and three battleShipS to do honor
to the Peruvians on this occasion. 1t was
an official step that showed true diplomacy
and made deep impression on our South
American neighbors.
There are many reasons why our coun-
try and those of Latin and South America
should have close business relations. They
have the raw materials and we have the
manufactured products. so between us we
could trade quite advantagcousy.
Neither country has been hit as hard
by the war as other countries, this being
particularly the case with the South Amer
cans. The cost of living has risen only 30
per cent there, their resources are great and
consequently they have not far to fall to
effect a readjustment approaching normal.
The prices of their raw materials are low and
they suffer by the exchange rate But these
conditions are temporary and not SO diff
cult of adjustment.
There is one thing that we must learn,
however. We must be friends with our
neghbors if we would do business Culture
and psychology play much more important
part with them than plain business methods
We must understand and respect their GUS
toms, their needs, their institutions and
their way of doing business if we are to be
successful in dealing with them.
Must Accept Old Customs
"The instincts of Old World courtesy and
gentility are firmly rooted in them. Conse-
quently we must realize this and recognize
them as q subtle force in business or we
shall fail to hit the mark.
Zone reason why other countries succeed
in getting business where we fail is con-
tributed by the fact that, whereas other
countries send their first class men to other
countries, we usually send our second or
third class men. This is largely brought
about by the fact that England France and
other European countries have developed
their own resources to the full and send their
best men to other countries to perform like
service there. We, on the other hand are
so busily engaged in developing our own
and find them so much more profitable that
our best men stay here leaving men of
lesser calibcr to so elsewhere.
'"rhe result Is that the men of culture
and education from other countries fit I'm
more happily with n people whose very fun
damentals are based on those qualities thnn
do the less prepared men of our own coun-
try. This has its weight even though the
prOmptncss and way of getting things done
| that the Americans have is appreciated nv
| these countries and is slowly having its
effect.
"AlOst Of our business men do not seem
| to realize the conditions in South Amcrica
| and to understand or care for the fact that
| specifications as to apparently minor points
! in the shipment of goods are really very
| important to the purchaser.
Transportation Big Problem
Transportation, because of the nature of
the country IN many cases, Is not what II
| is here. To reach some interior point 0ftcn
| 1t is necessary to resort to pack mules ond
| tO'travel over narrow and difficult mountain
| passes. IT package Of say, $50 pounds
| is ordered, 200 pound package will not do,
| because TWO OF the smaller packages repre-
sent the average mules carrying capacty. =
| " a certain size package is specified.
the purchaser has In mind travelling condi.
lions. He may have calculated to a nicely
20,