The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-07-16
LOCAL MEN PLAN TO
DEVELOP RELATIONS
WITH ISLAND FIRMS
Cuba South Coast Trading Com
pany Elects Officers to
Conduct It's Business
NEW VENTURE MEANS BIG
INCREASE IN ACTIVITIES
Both Export and Import Trade
Will Be Encouraged and
CargOes Balanced.

| Recognizing the superior induce
ments for the promotion Of trade re-
lations with Cuba offered to the people
/ of the south and middle west by the
startegic position Of Pensacola, local
business men have organized the Cuba
| South Coast Trading company, whose
1 primary object viii be further to de-
velop export and import business with
Cuba through the port of Penacola.
The new company has been incorpo-
rated under the laws of Florida and
| is now ready for business.
Stockholders OF the new organiza-
tion met last night and perfected their
organization, electing the following
| officers: President, Max /. Bear
| first e-president, W. A. Ray: sec
/ ond vice. president, o. +. Salisbury
/ Secretary, Peter AItink; treasurer. j..
/ w. Marsh. Directors-Max L. Bear.
f. H. Gilmore. J. H. Sheriff., Alex
| Friedman, w. b. Ferriss, W. A. Ray
and Peter Altink.
| The company will have a complete
sales organization with the principal
| headquarters at II American National
/ Bank building. The Pensacola office
1 will be in charge of Peter AItink, wen
known Pensacolian, and for a number
of years identified with the Pensacola
! Shipbuilding company.
The main office in Cuba will be lo-
Gated at Cienfuegos. and will be ia
! charge of o. f. Salisbury. whose ~
years residence in Cuba, eight Of
which was spent in export and import
J trade, gives to the new company a
vital force in the development of Its
| trade relations
! The new company is making arr
rangements to secure proper transpof-
| tation facilities so that it may be IN
position to make direct deliveries by
| water to the island points in which the
company will operate. The activities
Of the new company are summarized
as follows:
The operation of warehouse and ter
minal facilities as may be required;
the selling of the goods of American
wholesalers and manufacturers to the
Cuban business connections to be es-
tablished; the handling Of West Indian
products for sale in American mar
kets.
All details Of export shipment to
Cuba win be handled by the company,
but in no sense must the companyis
activities be confused with that of q
forwarding agent, for the company,
through its sales organization, buys or
sells, either through direct purchase or
on commission basis, and handles all
details of the transaction.
The company will also act as the
dies for the transportation company
which viii be inaugurated in con-
nection with the company's activities.
It will be the policy Of the trading
company to balance its exports with
imports as far as possible. thereby
establishing through the port Of Pen
saco1a a market for the products OF
Cuba.
The entire plan of operation of the
new trading company indicates that
its organizers are fully cognizant OF
the needs Of the Cuban people, and
while realizing that there has been a
depressed financial condition in GER
tain centeTs in Cuba, is prepared to
offer such favorable inducements,
properly safeguarded, as to build up 1T
once a movement Of commodities to
the points of contact which viii be es-
tablished through Mr.. Salisbury's Of
flee in Cienfuegos.
Mr.. Salisbury, in speaking OF the
activities of the company, said: 1T is
not our intention TO run wild with our
new enterprise. Careful study Of the
situation in Cuba leads me to the be-
lief that by establishing direct contact
with the buyers of the island, under
such favprabIe terms as we viii be
enabled to do, win find ready re-
sponse. 1 am predicating this state-
ment upon over eight years OF as
sociation with the commercial inter
ests in a wide area of the island"
Peter Altihk, who win be in charge
Of the local office in Pensacola, said:
TT is gratifying to myself and asso-
ciates that we have received such
ready response TO this movement of
establishing further trade relations
through Pensacola with the Cuban
people.
I'VE moreover are deeply indebted
to the industrial commission Of the
chamber of commerce for the splen-
did assistance given US during the or
ganization period, and their further