Every evening, Wilmington daily commercial., 1921-12-22

the principal retail street always gets
more for exactly the same article than
the little store up a side street. Fcr-
thermore. "a reel which soils for 1900
in the spring IL only 1880 IN the fan.
but very few are sold ln the fsii.
The average sportsman spends prob
ably at least half again az much IS
he need spend for his equipment. lie
IL. in fact, about as careful az small
boy in candy store. Ills outdoor no
represents the kid side % his nature
anyway. When he secs some shining
bit Of equipment that he likes IN "A
window he runs in and buys IL win.
out question, though he may pay 50
per cent more than IL necessary. But
a rise OF one cent IN the price ~ xaso-
line VIII always get howl of rags
out Of him, while 20 mention fhs
prices women pay for clothes In his
presence Is TO inspire a PHILIPPE.
The women az matter ~ fact are
much better shoppers than the men.
and as "A result the prices charged fgr
the things they buy exclusively are
much more uniform than those
charged FOR strictly masculine goods.
II has been noted that stores catering
TO women usually run IN groups n
three. That Is, there are usually at
least three stores IN a city which care
ry women's cioaks. and larger places
are likely 10 have three stores ~ each
distinctive class, or on each principal
street. The reason for this is that
woman about 10 make a purchase VIII
usually price the desired article n
at least three places and then buy
| in the cheapest market whereas the
man win probably buy IN the first
place ne enters n the salesman thers
knows his business az all.
Women Determined.
It Is also easy TO see that q woman
viii take more trouble 20 make her
purchases. In department stores tho
mems furnishings are always on the
first floor. They have 20 BE-. Men VIII
not go 10 an upper hoor In searvh
Of what. they want. But the wouen's
furnishings are always on an upper
floor. while the hrst floor ~ devoted
10 lot Of small articles that every
woman needs, 20 that she win go
them and buy them In passing
Despite her greater determination
and resourcefulress az a shopper 30
cannot be said that the woman comes
off much better than the man IN the
buying OF ready-to-wear clothes. on
. the other hand. women's clothes gen
orally seem 10 be little higher than
mems. There are two principal rea-
SONS for this. In the fret place
: woman IL a good deal more a slave "a
fashion than man. She must have The
latest thing right away. no matter
what IL costs. Likewise the merchant
must sell the latest thing while d
t IL still late. OF never. what is iaf'
5 over is mostly loss. So he has tr
> charge high price.
Mems styles In suits change ever
r year, but there are few men VIII
{ hesitate 20 wear a suit three year,
4 old II It Il stili in passabiy good con-
{ dition. Men who buy tailored ciothe,
usually have them cut by the sans
9 patterns year after year. The tailo
( may introduce some minor change
= as a concession TO fashion. but fhl
: average man is a conservative in tha
o matter. Furthermore. II the price b
3 too high, a man viii not buy az an
: He will make the old suit do. But no
= so woman. She must have a new one
1 There are many different factor
q in the making OF high retail prices
0 but mans laziness and womans van
n ity are undoubtedly two constant ones