Pueblo chieftain., 1921-09-21

1 ol lne tTdNellnH Sdlesmen OF all the
allied lines. There are many bakers
who receive most of their new ideas
and inspirations for progress thru the
personal contact with these travelling
representatives who gather their ma
terial from a variety of shops in many
different cities.
BAKERS AND FARMERS
A serious attempt has been made
during the past year to convince the
best friends We have tried to CO.
operate with them in the solution of
their problems. but have been unable
to make any considerable progress.
This association should give the mat
ter further consideration and main
tan a friendly attitude toward the
farmers organizations. The time
may come when We can be of material
benefit to them, and that benefit will
react to our advantage. We must
have wheat of tho highest possible
quality. greater acreage sown each
year. a higher production per acre,
and a more stable price, If tho best
interests of the nation are to be prop
orly conserved
URGES ADVERTISING
This association might we'll consider
an advertising director. He should
be more OF an educator in advertising
than anything else. Amongst other
duties he should promote local CO.
operative advertising schemes where
all the bakers in the community would
unite in campaigns for the purpose OF
increasing the sale of bakery products
In that locality. There has been
lot Of advertising intended to sell some
particular brand of goods. but a
dosrth of advertising along broad lines
to develop the general market. The
,I.,. =.
paisn has been very effective. wc owe
the Fleischmsnn company n deb. Of
gratitude for It, But this is work we
should do ourselves. with whatever
assistance We may bc able to get from
other concerns who would profit in
directly from tho increased sale OF
our goods.
Tho public should he Informed that
We arc now selling scientifically pre-
pared food. not merely pounds or
loavcs Of bread. The people should
know that bread In their best and
cheapest food and that the way to re-
ducc living cost IN to cat moro bread.
They should he taught that there are
different grades NJ bread, that loav.s
OF the same weight may he Of differ
ont food value. and that loavcs selling
for tho same price may properly bn
OF different weight.
Tho public should also hc informed
that wc bakers arc no. consumed with
greed. that We ard not tho unholy
profitccrs We havc b~cn pictured The
public should know that there In some
cost In loaf OF bread besides tho
cost OF tho -four, tina, we canno,
make reduction In tho rricc of
bread In August because the price OF
December wheat has gone off n few
points. Editors should bo educated
as we'll as tn" public. They would
not make such ridiculou. statements
II they knew moro about our business.
wr want no dcccption-no. In the
slirhtcs, degree. We Just want every
body TO know tho truth. We have
nothing TO conceal and much to be
proud of.
INDUSTRIAL RELATIONS
This association should as soon NJ
practicable establish an Industrial Re-
lntions Department with a very dofin-
lite labor policy. \ labor committee
was appointed several months ago
and has hcrn hard at work. A COM
prchcuav, report will be made TO this
convention.
The association should encourage
Its members. and all other bakers.
to pay such wages and afford such
working conditions as will attract to
our Industry a greater number OF tho
best young men. This would undoubt-
cdly result in lower costs and bet
ter product. In order TO have eff
cheney VIC must have men who ar.
Interested In their work and proud
Of their vocation. Every ~ffor, to fiji
the ranks with und.sirRbios should he
storniy resisted. Every employer who
insists upon his men working under
unsatisfactory conditions. or at too
low a wage should he frovned uror.
During tho past yea. there have
been good many local trade ware
among tho bakers. Usually they arc
the result Of Misunderstanding and
suspicion. There II no excuse for !,
trade war. nobody gains and every
body loses. Selling below cos; harms
tho bakers. tho Eroe"re. ard tho con-
suncrs. Tho consumers aro harmed
hocautc eventually they have TO nav
tho cost Of tho war. And ~ they
cannot understand tha. any sanc man
would sell goods ~ less than cost.
they naturally conclude that tho ru,
price IL the legitimate price and that
they arc being robbed when thry arc
charged more than the lowest price
they hear about.
Many ycars ago some ecoromis, nd. |
vocatef a law which would prohibit |
any producer. manufacture. or dealer |
from selling goods at ioe- than cost
plus a reasonable profit. n in 80 doing
he worked a hardship upcn q rpmpr-
,itor tho burden OF proof In he uror
'hs orc who offered the lowest price. |
Thi. IL quite tn. orpo.it. NJ tho theory !
uron which all governmental agencies !
\