Arizona republican., 1921-11-13
Durant Ready to Break
 Ground on Oakland Site

R. c. Durant in a letter to Julian Holmes, manager of the H. & H. Motor company, states that he has returned to Oakland after months trip through the various Durant units in the East, on which he was accom- panied by his father, w. c. Durant, and together they went over the complete plans of the Oakland as- sembling plant. So complete in every detail were these plans that the Dur ants decided to start building imme- diately in Oakland. and to this end G. R. Scott, manager of the Oakland factory, was sent for, and after a brief conference in the East, it was decided that R. c. Durant leave i'm mediately for California to start &C., tual construction, and on his arrival in Oakland it was announced that the ground would be broken Nov. 19. after which building would be rushed with all possible speed. To Oakland this is the best possible news. for it immediately dispels for all times any | doubts in the minds of skeptics that | Oakland is in reality to have this | big business enterprise permanently | as her own.
 As announced some time ago, the site as selected by Durant is located at East Fourteenth street and 106th avenue, opposite Broadmoor. For many years a magnificent cherry or | chard stood on this IS acres, until l some weeks ago 1t was uprooted and
 the ground cleared to make ready for the ground breaking ceremony which
 will now take place much earlier than anticipated owing to the very l large sales in Durant stock and the
 big demand for their cars.
 | Durant announces that the Durant
 cars are selling very satisfactorily in the East; in fact, even for better | than was expected He states that his father endeavored to talk him out of the car allotment made this ter l ritory some moths ago, as the East | is absorbing every available Durant | car in spite of the coming winter l months. But R. c. Durant insisted that he receive this allotment of cars
 as promised until the Oakland plant
 is ready, and it is his intention to
 rush this project through with all possible speed so that in the very
 early spring when the eastern de-
 mand for cars is at the peak, oak
 land will be in production and able to
 take care of all the requirements of
 its territory.
 Durant says that business condi-
 tions are not at all bad in the East
 and dull times seem to be mostly In
 the minds of calamity howlers, but
 that a slight lun was caused by the
 threatened railroad strike which was '! immediately dispelled when the pos l abilities of a strike faded.
 He predicts that 1922 will be
 banner year in the automobile indus stry and that there is liable to be {
 considerable shortage of cars in the early spring. He says buyers have
 waited for automobiles to come dowr in price before purchasing new car: and in many cases are still waitins for reductions, but as automobile :, are now sold far cheaper than they Z were in 1914, considering the i'm . provements. there is little chance fol further reduction. This "Watchtu 7 waiting" on the part of the automo-
 bile buying public has caused many automobile companies to curtaH pro duction, and as soon as the buyers E realize that automobile prices haV'
 reached the bottom, there is sure t'
 be a rush for cars, with resulting shortage.
 f He further says that the Oakland , plant will be ready early in spring
 and with it's capacity for turning ou