The daily star-mirror. (Moscow, Idaho) 1911-1939, 1921-11-26

advertising it. Why should we buy
five carloads of flour which are pack
ed in Grand Rapids or Indiana or Chi
cagO when this is recognized as the
grainery of the world and there is
another thought; down in Portland
or Seattle they ship something like
sixty thousand tons of flour, some of
it is Seattle wheat, some Bellingham,
or was bought from this grainery or
in north Idaho. Why can't we de-
velop this to the highest extent by
trade marking our wheat? Make the
people who get that wheat, Japan,
China, India, Vladivostok and down
in the southern seas, know that it
was all sacked and harvested in this
country.
why should not every sack OF
grain which goes out of this country
have a trade mark, beautiful name,
'Palouse.' Keep it going, hammer it
into them, write it in Spanish for
| Spain, write it in Chinese for China
Trade mark it SO that all those peo-
pies will say give us Palouse wheat
Doesn't it mean something to stand
ardize. Think Of 'Sun-Kissed Or
anges,' can any one tell me where
they came from? Not one person
Sun-kissed represents all of southern
California.
Suggests Idaho Trade Mark
II hope the time will come when L
hear Kootenai spread on some can
representing this whole glorious
country. That beautiful name which
sounds so beautiful. 1t is poetic 1t
is rythmic. I hate to think of steal
ing such a name for a trade mark
but every one does it. Why can't we
put up something in this avlley and
make north and south contribute
whether it comes from north or south.
How splendid it would be if you
would open the Saturday Evening
Post and see an advertisement like
that-Nezperce, Occur d'AIene, Koote-
mai or Palouse meaning something;
carrying the message year in and
year out.
"Only a few years ago I heard of
lettuce being shipped from Lewiston.
Why couldn't we make a large thing
of that? Advertise the fact that this
section is raising the most delicious
lettuce in the world. Are we putting
it out as one north Idaho product?
No, we are sending it out as a product
of one section. Think of the smaller
fruit growers; have we a sugar fac
tory here?- Is it possible for them to
come here? If | were on this North
Idaho Chamber Of Commerce, 1 would
suggest that a committee of one be
named to Investigate each of the
manufacturers in this section. If 1
we're a member or president of this
Chamber of Commerce I would name
committee of one to confer with
all the manufacturers of condensed
milk and put up a Nezperce plant SO
that all the people in this empire
would use it. The opportunity is
here.
Opportunity Knocks Always
Opportunity is here, opportunity is
there, opportunity is everywhere. Ut
is knocking all day long but the only
trouble is, there is nobody at home.
You have the big opportunities right
here in these small halmets or vii
lagos if you could only realize the
wealth that comes with these things.
We all, about eight years ago laugh
ed our heads off when funny fellow
came to Seattle because he said he |
was going to start a new factory in
Seattle. He put up a great big sign /
and called it the s'Nut House" and we
laughed and it really was a good
joke He had two steady boys with
him. They cracked peanuts with a
hammer, mixed them with molasses
and he said he was going to get pea
nuts that were much cheaper. He
sold out for one-half million dollars
not long ago. The factory had
twenty two automobile trucks and the
goods were being sold all over the
county. Not one single thing in the
Nut House was raised in Seattle.
Salt Lake has made a great devel-
opment on it's celery. Each can is
marked with compliments of the
Commercial Club" We now find out |
that Salt Lake city raises pretty good
celery. think that we right here in
this country raise pretty good celery;
how about getting out a Christmas
box? Get a name that will stick right
before the people.
Don't think for one minute that ]
am indulging in what a newspaper
man never does deal in, the greatest
costs are the costs of advertising.
The cost OF the managing and labor
are the next. The costs Of railroad
freight are last Let us get slogan
for North Idaho! What shall the
slogan be? And let US get trade
mark that will cover all Of North
Idaho
"Made In Germany
Do you remember when Germany