Vernon County censor. [volume] (Viroqua, Wis.) 1865-1955, 1921-08-24
A COUNTRY PAPER BOOST


s. L. Frazier, president Of the First
National Bank of Verndale, Minneso-
IA, and a former Vernon county man,
who was compelled to 20 to Califor-
MIA for his health, is writing articles
for the Los Angeles Herald SAM
IS a great booster At Verndale he's
the liyest wire that ever made a coan-
try town famous When anybody
says 'Verndale'' everybody thinks
Frazier Sans article in the Los
Angeles Herald boosts the country
paper, and it's such splendid COM
pliment to the boys we can't resist
publishing it:
mo man works harder than the
editor of the country newspaper He
puts in more hours and draws down
less pay than any man we know
The biggest booster in the entire
show is a bright, breezy, aggressive
progressive, newsy, paper; but the
subscription list win barely pay for
the raw material.
IF You don't happen to like what
he says about this, that or the other
matter, go around to the Office and
have it ont with him, but stay in the
game
I'VE are not always fair or reason
able We insist that the editor whoop
it up all the time, whether we contri-
butte cent or not.
eve expect him to give US a free
sendoff every now and then, whether
we deserve it or not.
IF we shold stueal flock of sheep,
he must not mention the fact but if
our neighbor does some little thing
he ought not, why, he must be shown
up, or we will stop our paper and re-
fuse TO pay back subscription. So
there.
We expect the editor to fight our
battles, champion our cause, boost
our business, advertise our families,
cover up our deyiltry, for the splendid
sum of 5 cents week. (Some of us
are worse than that, as we do not
even subscribe for the paper, let alone
advertise our wares.)
The man who can't afford to take
his local paper can't afford to exist,
and the man who can't afford to ad-
vertise can't afford to remain in bust
ness.
mo man does as much for the pub
lie, on as small pay, as the editor of
a country newspaper.
"A dead newspaper means a dead
town, and it is unreasonable to ex-
pect live paper unless you support
it.
"If your paper is no good, the
chances are you are no good, and the
thing for you to- do is quit dreaming,
brace up, wake up, ginger up, tumble
way to get up.
Start something, and the surest
way to do that is to advertise.
use printers ink generously, sys-
tematically and persistantly. You
owe it to yourself, your town and
your newspaper to load it down with
readable, truthful, attractive and
actchy ads.
mo man on earth comes nearer
giving value received for every dol
lar paid him than the local editor does.
People in general read the adver-
tisements just as eagerly as they do
the locals, and if they fail to find
your business advertised, they con-
clude, with good reason, that you're
falling down, losing your grip, going
to seed, and people in general don't
care to do business with that kind of
a man.
what country towns need more
than all else is harmony, unity, a
policy of live and let live,' to get
JOgeJner, TO De less SellSn, less en-
vious, to broaden out bit, to be bust
ness friends-and your local paper
is your best friend.
Life is too short and time too val
liable to be harboring little differences
and knitting one another, or adopting
a picayunish polocy with reference to
you town and its needs.
IF you want your town to grow,
you must grow.
IF you hope to draw the public,
you must be public spirited and you're
not public-spirited unless you sup
port your paper.
"a well-advertised town gets the
business. Your town is advertised
through the local paper.
ut reaches the people you want TO
reach. The newspaper is the best
medium known.
"a town W.T. out newspaper is
ready for the undertaken. Support
your local paper. When you boost
your paper you boost your town and
your business. ".Harlowton Times,
Montana.