The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-11-13
ANSWER
SLOGAN QUERY or
DODGE BROTHERS


What ctme- aftsf the purchase
rfitet
nspr since shls cryptic phrase be-
san Appearing In the national mag
a<ines. daily newspapers and on bill
.eetss "a sns "a = svuh
~ptQpounced the question. have been
frrttSInR an lnce.znut ntrcxfn OF
~c41nnstnta Some were from crfu<s
who questioned the prudence OF
flkuntins a nssatiss suggestion, be
f9{< tho world Oihsts Mere from
VII. tho hcst attention -rctting sios
ran they had ever Hten.' Hun.
dfeds cama from Dodge hrotnera
ear owners who Eafteucd 70 venturc
the optn.rn thar ''~sasistaetion- %
r4s sf'' ~ea!s BE- sastsa across the
country as the official answer.
But he great majority Of these
comments. many % them scrnwled
across the margin Of al ADVERTISE
ikffnt torn from a newspaper or moe
axIne. were humorous references TO
perpleang Eituatenr in which mo-
tarisfs have found themselves after
pAttsng down the purchase price.
Jaiir prote. one. aedinE that 'our
speed ops never mlaa a thing,
IN the orinion Of those who had
opportunity to SOC all these com
nionta. however. The masterpiece. tho
trus standardization Of all the I'm.
prcasiona Expressed In the MAS u
letters and marginal notation which
terlai which appeared IN the Ohio
DAILY. OF Elyria. q. ludEs It's merit
for yourself. II follows:
"A well known car has been carr.
Ina an advertisement for the past
month or two. with tho ON sentence;
What comes after the purchase
pficef'
we were reminiscent when we
the purchase prsce7 Wen. we re-
nlenbcrcd there was the license 70
run the car. There was , menu
benhlp In the ~autonobife assooia'
tion, which h secretary Insisted We
should take out There was the
spot light we had to set for self
pfofecsioa. There was the Eanoilne
and the Oh. and then there was the
~punCture. nineteen miles o a
haircut and fifteen miles from a
lemon. and we had let tho pump IN
the garage, and we did not have a
spare tube. And thon there was
npa then there was tbs Insurance.
and tho speeding. and the cop. and
the Judge aud tho fine. until u final
~ reached a point where We began
20 wonder " we ought 20 figure up
tbs cost after the purchase price. and
nm concluded that we had better act
like the man whom Ee asked how
nluth his car cost him: this was be-
fore wo owned one, and he said. \
dc not know. kept track Of II
until I found 4 could not afford Il.
n then l quit keeping track We
thought thKt WAS wise Tor many n
man 10 do.
I.tBnt then there Il the ether side.
The automobile u q Tremendous boon
for business. IL has undoubtedly
kept down The cost OF transportation.
u makes Il possible 70 gct packages
anu freight there on time. and u SIM
ply anninilatcs distances and time. NO
that the person living three miles
from church Is but six or seven min
utes away. n turns every country
az snip intb a ncirhbcrhoof, ant II
traDsforms the city back into the
country. II mites families for a
1oyfli holiday. which cannot be 60
out into Qod's great out % doors,
and gives everybody n prospect Ia
life which they knew nothing about
heretofore.
Much of this other expense can
~ avoided. To be sure. o must
have n license C run h car and
while membership IN the automobile
-
can live without H. You do not have
70 get a spot light Punctnres do
not happen as often as they used to:
10 fact. we have driven five thousand
miles without a puncture, n there
nre people who have driven for III,
teen or twenty years and never had
a. collision, and Of course speeding
should not be INDUCED in In any
case.
There are some things n ramiiy
should not be INDUCED In In any
tomoblier, but VIC do believe that the
a~utofuobiles have kept families to-
Eether. have dissolved approaching
divorce eases In tho thin air. and
have been an inexhaustibie Joy 20
the home.
Yes. the AUTOMOBILES Is worth
what IL costs TO every family which
can afford 10 have Il. Amer the pun
chase price. IL business. pleasure, uu-
ion. mlngiing with others more fire.
qutntiy. and brotherhood. AZ the
fellow said about marriage Il costs
-a--H. Na 10 aanw.4E