davidaulloa/AmericanStories huggingface dataset:
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1921-12-20
MODERN MERCHANDISING

Il. i.sta;,, i yiIaFT!::s! i.i':s. itli.ii
j,'TfTb}I5fhsss ,sbf.1. retail, n rns I:
cI1aa(Hsing aiasl,growh! to an en-
tenn that fifty years ago would
have been incredible. This IS
due, not only to the nlassllns to-
gether of population, but to, the
inventions III steam and electricity
that have practically diminished
space and shortened time by ono
half or two-thirds. BY the use
OF the telephone and electric car
live million people can now shop
in the same markets that i'll the
seventies would have accom-
lnodated perhaps no more than a
hundred thousand. By the use
Of the telegraph, the cable, the
railway and steamship. the mer-
chants, in turn, go to market ali
over the world several times a
year.
The change i'll market laclll,
ties has brought about, likewise,
a change in business methods.
The giving OF the greatest value
to The consumer, tlieEpertornalnpcee
Of the greatest service. the effort
ao"savc time, labor and money to
rlrc shopper these have been the
invariablet rules =of success The
latter's convenience and Comfort
have, been as much objects Of. the
merchants general plan Of. bus.
ness-as the. quality and price, 81
his goods, The..Ivast -inallpff oNe-
l1lent in the newspapers has has slsq
been an important factor III the
development Of trade; A Z, J
ing has become one aaf til. exact
sciences. and its practice closely
allied to the learned professions.
If is the unanimous opinion OF
All the great merchants that news
paper advertising is far and away
tho most valuable. The leading
stores in the great cities. todav
use this method almost to the ex-
cl,s:on nr every other, aud RELY
on their service and deperdahility
= retgir !. crztcmar once made,
liz Ia,oest :era;l business il
Tho ,,o,ll ;s dom ~ Marshall
Field i, Chicago; his annual
yol,,nc Of trade ranoin" from 05
million 70 :, million dollars The
next in size is Iol1n Wananaker,
who sells 2S million dollars worth
Of goods i'll New York aud 2I
million in Philadelphia. The third
largest business is done by Car
son, Plrie and Scott. OF Chicago,
whose annual trade amounts 10
80 million. Then, i'll order, come
SnellenburS and Co.. OF Phl|adel-
phia, and the Bon Marchc, OF
Paris, each with a yearly volume
of 40 million. Then come Lit
os., OF Philadelphia. with 50
pGl}ion: Scltridge and Co. OF
,p''ao"' WIN 'o ,ll'll'o1' ~ ),
May anu -. ., NC" , oiN' WI,
- lii''ilol'' L'oru ana ! aelo' AUG
"iilioel DroS'' Dotil ol Ne" ! orh'
WIN = ~ ''"l.'o,l each' aIlo .Il,'''a az
a'.u eo'' ot Ne" 10Th WIN 20
''''lio'''
llleSe figures are tor the lQZU
The Birmingham age-herald., 1921-04-26
THE OATH A GRIPPING SCREEN STORY SHOWING AT THE TRIANON

That The Oath, the great emotional photoplay which is being shown this week at the Trianon theatre, is one of the most compelling screen dramas that has been seen in Birmingham in many a day was the opinion expressed yester- day.
 It is the fourth of the series of the "big picture season" at the Trianon and is one that grips the audience from the beginning to the end. Each detail of the story is splendidly worked out and the chain of events run smoothly so that the situation can easily be grasped.
 The picture is from William J. Locke s story Idols and none of the fresh ness and originality of the story is lost in the production of the picture. The acting is all that could be desired, and the entire picture is one that will make an impression that will long be remem- bered
 The super-picture gets it's name from the oath which is given when the two principals in the cast enter into secret marriage. The complications that arise as the result of the marriage are many and the unwinding of the story affords many opportunities for dramatic acting of the most exacting kind.
 Miriam Cooper heads the cast and in support of her is Conway Tearle, one of the most popular leading men in pie lures. Henry Give and Anna J. Nilsson also having important parts in the fea- ture.
 Hugh Colman and Gerald Merriam are roommates and both are in love with Irene Lansing. Irene, however, chooses Gerald, and Hugh, hit hard by the loss of Irene, turns to the first presentable woman to cover his hurr. She happens to be Minna Hart, daugh- ter of a wealthy Jew, who brides him. self on his daughter and the religion of his forefathers. Minna falls In love with Hugh and they are secretly married, yet realizing the elder Harts feeling in regard to his daughters marriage to a Gentle.
 Later the elder Hart Is murdered and Hugh is arrested for the crime.
The Birmingham age-herald., 1921-04-26
Jefferson County
 Teams Meet Today

Central and Ensley meet today in their second contest of the year. with the championship of the Jefferson County league practically hinging on the result. If Ensley wins, the Jackets will lead the tie game to play off. If the Yellow Jack cts win, the Junior Panthers will have an even chance with the other two Bes- semer journeys to Simpson and the out look for good game is very promising, since the good showing that the Tigers made last week. Shades -Cahaba goes to Jefferson and the battle should be even all the way.
 With the failure of Cecil Harris to make the required scholastic standing. the lameness of Certe Byrd's arm and the resignation of Anderson from the team, Coach Meyers is left with only one pitcher, who is not in very good shape to work, and substitute in the outfield. Levy will probably twirl, as Byrd's arm is so sore that he can hardly lift it. McWhirter, Ensley's ace, will probably pitch for the Yellow Jackets.
 Simpson and Bessemer should furnish some good competition for although the Tigers have won only one game, they have conclusively proved that with the absence of hard luck they can play great ball Hawkins win probably pitch for Bessemer, and Norwood or Hamilton for Simpson, The Mountaineer- Wildcat af- fair should be a scrap from the first, with Clay on the mound for Jefferson and Hall in the pit for Shades
The Birmingham age-herald., 1921-04-26
To Get The Best Results
 From Newspaper AdUertising
BF ST. ELMO MAssENGALE President MnssengaIc AdvertiSing AeencS

You cannot obtain full value from your advertising if you think you have done all that is necessary when you have inserted an advertisement in your local newspaper.
 To get full value from your adver- tisement your place of bdsinegs must be inviting, your sales peop q must be pleasant to do business with and the policy of conducting your business must be one of fairness 10 the GUS toner. When your advertising im- pressed reader enough to come to your place of business, the prospect is only partly sold, and if your salesforce is not of the right calibre the sale can be spoiled If your place of business is not clean and well arranged the pros pect may be unfavorably impressed and not develop into purchaser.
 When you feature some one particu- lar thing in your newspaper advertis- ing, make special display of it in your store and give part of your show win dow over to it's display. Peopie who see the commodity in your show win dow will be reminded of your newspa- per advertising. People who come in your store will be reminded of your newspaper advertising. It is details like these that put an extra punch be- iiHu yOui duNeTllSlnB ana make It pay an extra profit.
 As an illustration of the pains that are taken by some advertisers to make their advertising obtain all possible re- suits there is certain manufacturer who, before advertising his commodity in the newspapers of a city, sends all his dealers in that city advance proofs of the newspaper advertising which is to be run, and urges all his dealers to put in special window display, which
The Birmingham age-herald., 1921-04-26

is given them during the newspaper campaign. In addition, the nanutac- turer asks each dealer for a list of prospects and each dealer is furnished with addressed multigraphed letters on special letterhead especially made up for each dealer, to go to these prespec- tive customers.
 An old saying is to the effect that anything. worth doing is worth doing well. Experienced advertisers have found that The more careful thought that is given their advertising. the bet ter their advertising plays
 Too otfen a newspaper advertiser will put off writing his advertising until the last possible minute and then write Something to fill the space" in- stead of an advertisement to sell goods. Such advertising cannot be e2expected to be highly productive of sales. Treat every newspaper advertisement Sou write as carefully as if it were to ap- 900 a page. If you do this, you will find your newspaper advertising i'm proved not only in it's appearance, but in the results it obtains.
 If you want full value from newspa-s per advertising you should plan to ad- vertise consistently Do not imagine that an advertisement at Christmas time and another one during the Eas- ter season is what is called an adver- Using campaign. It is the constant use of space that wears down the rock of reader resistance and builds up new customers for you. a-.a
 There is no mystery about advertis ing. There is no secret method of mak- Ing newspaper advertising pay If the suggestions given in this article are followed, you can prove this for your
The Birmingham age-herald., 1921-04-26
HEAVY FINE FOR
 IM|TATOR OF
 NUXATED RON
imposed by United States Judee

heavy fine for violation of the criminal law for selling and trying to palm off on the public, fraudulent limitations of NuNated Iron has been imposed by United States Judge of Chattanooga, Tenn.
 Nuxated Ironis an organic iron prod uct, like the iron in your. blood and like the iron in spinach, lentils and ap- pies, while the iron which people us- ually take, is metallic or mineral iron and can be made much cheaper than Nuxat- ed Iron, mineral iron is iron just as it comes from the action of strong acids on small pieces of iron. On account of the large sale of Nuxated Iron--it being estimated that over 4.0000 people annually are us- ing it-imitators found in it fertile field for their fraudulent work.
 Note :--Nuxated Iron has the largest sale of any tonic blood builder in the world. It will often increase the bodily and mental vigor of weak, rundown, nervous people in two weeks time Your money will be re- funded by the manufacturers if you do not obtain perfectly satisfactory results. Nux- ated Iron comes in tablets only-never in, liquid form.
 Beware of substitutes. Look for the word 'Nuxated" every package and the letters N. l. on every tablet. For sale by all drug gists Adv.
The Birmingham age-herald., 1921-04-26
BIG MILL FIRE
Sawmill and Million Feet of Lumber
 Are Consumed
By Assoclated Press

St. Andrews, Fla, April 25.-The saw mill of the West Bay Naval Stores com pany and million feet of lumber were destroyed by fire here this morning.
 The fire ragged from to II o'clock, and it is said was caused by an angle drive box becoming hot, ignitng the sawdnst.
 D. J. Bryan, worker, is missing, and it is believed he lost his life.
 Many citizens fought the blaze, in ad- dition to a tug.
 There was $39, 600 insurance on the lum- Der and $l1400O on the mill and other buildings, some of which were not de- stroyed. The dry kiln and some sheds holding million feet of lumber were saved
The Birmingham age-herald., 1921-04-26

as seeking bolshevik aid in Russia be- cause of his failure to report on time will be branded as a fugitive at mid night tonight and every effort exerted by the department of justice to obtan his apprehension, 1t was announced by federal officials. 'We have reports that he IS now in Russia, but will notify us of his willingness to return by cable gram within the next few days" said one official.
 The prisoners were accompanied to the train by a sad faced group of wives, sweethearts and friends. Last farewells apparently, had already been said and they stood about in silent groups, several of the women weeping in their husbands arms.
 The prisoners were accompanied only by John J. Bradley, United states mar shal, and were not handcuffed.
The Birmingham age-herald., 1921-04-26
.1OL. W. W. MEMBERS.
 FOR PRISON.
Big Bill" Haywood Fails to Appear and Is Branded as a
 Fugitive From Justice
By Associnted Press

Chicago, April 25.-Dispirited and lead erless in the absence of William D. Big Bill' Haywood who automatically be- game fugitive from justice, 10 Inter national Workers of the World members departed tonight for the federal prison at Leavenworth, Kans to complete their sentences for obstructing the nations war work
 They were the Chicago contingent of the 47 International Workers of the World who recently had been denied new trial by the United States supreme court and who were ordered back to prison for terms varying from , to 20 years after having been at liberty on bonds
 Haywood. who disappeared about month ago and who has been reported
The Birmingham age-herald., 1921-04-26
Irish Murderer Executed

Dublin, April 25.-Thomas Traynor was executed at Mount Joy prison this morn- ing for murder of Cadet Farrell, who was killed when ambushed in Great Brunswick street, this city, March H. Traynors wife and 10 children stood in the crowd outside the prison and their cries were heartrending when notice of the execution was posted on the prison gate. The police kept the crowd from making any demonstration.
The Birmingham age-herald., 1921-04-26
GAR WOOD LEADING
 IN MOTORB0AT RACE

Miami, Fla. April 25.--Gar Wood. driving the speed boat Gar II, Jr., and the Havana Special. Atlantic Coast Line flyer, were racing neck and neck tonight, with Wood leading by about II minutes, according to a telegram to the Miami Herald tonight from c. F. Chapman, editor of Motor Boating. who Is accompanying Wood on the dash to New YorN.
 Wood passed Jacksonville at D. m. today, the telegram said and arrived at Fernandenia, Fla, to refuel at 40 D. m. At sundown ne had reached Savannah. Rough weather was en- countered and the loss of a log line, bit off by a huge fish. forced the boat to hug the shore after passing Jack sonville, Chscman's wire said.
The Birmingham age-herald., 1921-04-26
TENNESSEE. GOVERNOR TO TURN CAPITOL GROUNDS
 INTO PUBLIC PLAY PARK

Nashville April 25.--Gov Ali A. Taylor today announced his intention to turn the capitol grounds into pub lie playgrounds and will install links Tor the playing of quoits and other sports within sight of his office
 In making the announcement the governor issued a public challenge to any horse shoe" player in the state to meet him in six-day tournament in the capital city. The state executive claims to be an expert at that game and says he is yet to be conquered.
 We boys back home in Happy Valley
The Birmingham age-herald., 1921-04-26
LEONARD III RUNS FAST
 RACE AT LEXINGTON

Lexington, Ky, April 25.-Leonardo III, E. F. Sims unbeaten son of Sweep and Ethel Pace and a Kentucky deby candi- date. today ran the fastest mile and one sixteenth ever seen on a Kentucky race track The time was 1:42 4-5, 8 fraction of a second slower than the worlds rec ord of 1:42$4, set by Seleste in 1914 at Syracuse.
 The race was the animals first as a
The Birmingham age-herald., 1921-04-26

Then it, develops that his only hope of. not being accused of the crime of which he has taken an oath never to reveal.
 It is inevitable that Minna, conscious of her love for Hugh and that she alone
 is responsible for the un.iappiness that has enveloped him and his friends, should break the oath under the cir eumstances that bring the story to a rapid and dramatic conclusion
The Birmingham age-herald., 1921-04-26

three-year-old. The first quarter was run in g 2-5 seconds the half Ht b se- onds and the three-quarters in l;l0 4-j. The mile was run in 1:35 A-5, equalins Man O Wars American race record.
 The former track record for the mile and one-sixteenth distance, l:4f 2-5. was set by Bayberry Candle, May l, 1916
The Birmingham age-herald., 1921-04-26
NORTH CAROLINA WINS
 FROM VIRGINIA TEAM

Chapel Hill, N. C., April 25.-Ths University of North Carolina took it's third successive game of the year from the University of Virginia today to 2. After pitching brilliantly for seven innings. Taylor of Virginia lost control in the eighth and walked three men. Sweetman'sA single then sent two runs across, tying the score. Tn the last of the ninth, Roy Norris tripled on the first ball and scored on Wilson's sacrifice fly.
 Score; R. H. E. Virginia ....... 1O1 900 0O0--2 g Carolina ........ 900 900 021-3
 Taylor and Paris; Wilson anl Morris.
The Birmingham age-herald., 1921-04-26

played quoits all summer long. and I see no reason why l should drop the pastfme while serving Tennessee as its chief executive" the governor said in issuing the challenge.
The Birmingham age-herald., 1921-04-26
YOUNG GALIANA
 DEFEATS KABAKOFE

New Orleans, April 25.-Youns Galana of New Orleans had all the better of 15-round bout with Abe Kabakoff of Memphis here tonight and was given the ~--ssion. They are lightweights
The Birmingham age-herald., 1921-04-26
TO OUR CUSTOMERS

We announce that on Wednesday, April 27th, we will be transacting business in our temporary quarters in the building formerly occupied by The Birmingham Ledger, at First Avenue and Twenty-first Street.
 We will remain there until our new bank build ing, on the site of our old home, is completed, giving us facilities for service on greatly en- larged scale.
The Birmingham age-herald., 1921-04-26
Sanitary Suggestions for Your Refrigerator

Under no circumstances whatever should any kind of food or open drink be placed in the same compartment with ice; it interferes with the circulation of air in the refrigerator and they will be contam- mated with the gases and particles given off by other foods.
 The ice in the ice chamber should never be covered with anything while there is food in the refrigerator, for it is essential that the moist surface of the ice cake should be available for taking up gases and decaying particles given up by the food in the storage part of the refrigera- tor, and if the ice does not melt it will have no cooling effect.
 Watch our space in the newspapers for helpful hints as to the operation Of your refrigerator and the use of ice.
The Birmingham age-herald., 1921-04-26
KID WILLIAMS
 DEFEATS BURMAN

Philadelphia. April 25.-Kid Williams of Baltimore defeated Joe Burman of Chi cago in an eight-round bout here to- night.
The Birmingham age-herald., 1921-04-26

In Siberia winter rainbow sV times lasts all day It is caused by fine particles of snow suspended in the air.
Evening capital and Maryland gazette. (Annapolis, Md.) 1910-1922, 1921-04-13

Soon women will be able to dress
themselves entirely in varnish-and
with perfect propriety! The varnish
is Opaque and becomes clear as glass
If rolled into a thin film; but it is still
yarnish, for all that. This new dress
material, in its liquid days, was called
dope" and was used to protect air.
plane wings from fire and water. Now
it is being spun and woven for wom-
ems dresses. The only difference be-
tween a film of dope, sheet of this
magical varnish. and a skein of silk"
is that the first is laid on with a
brush, the second pressed out on a
plate, and the third forced through a
tiny hole. This material can be used
for practically any article of wearing
apparel. The articles so made can
not be spoiled by water. and are also
completely fireproof. Dyes of all shades
are readily absorbed and retained,
and the material washes beautifully.
Evening capital and Maryland gazette. (Annapolis, Md.) 1910-1922, 1921-04-13
WORK OF ITALIAN ARTISTS
Men Of Genius Engaged 70 Decorate
the Capitol in the City Of
Washington.

Most OF the decorations in the capt.
toi al Washington are the work Of
Italian artists according tn an article
by Professor Enrico Sartorlo. in an
Italian magazine published in New
York.
The dome was decorated by young
italian painter, Pietro Bonani. who
had previously worked in Rome and
Carrara, and who died In 1919, short
~ after the completion of HIS work
in Washington. The cast OF the statue
OF liberty was done by Causici. who
died before he could put Ii into mar
BILE. and the spread eagle under the
statue was carved BY another Italian,
yalsperti.
As the ball of representatives
ne2red completion in 1906 Giuseppe
FTanzonE and Giovanni Andrei. sculp-
tors. were brought over from Italy.
|fahe former was skilled in figures and
the latter in decorative sculpture, but
/ their work was destroyed when the
capitol was burned by the British dur
Ing the War of 1872. When work was
resumed, Andrea was sent to Italy to
engage sculptors proficient in model
ing figures. and II was probably then
that Francisco Iardella and Carlo
Franzoni, brother of Giuseppe, were
engaged The clock in Statuary hall
was begun by Franzoni and completed
by Iardella.
As the capitol neared completion a
larger number of artists was needed,
and most of them were brought over
from Italy. 1t was then, in 1923. that
i Enrico Causici and Antonio Capelano,
pupils of Canoya, arrived. The sculp-
tured portraits of Columbus, Raleigh,
Cabot and LaSalle, and the groups
representing the landing of the Pill
grims, Pocahontas rescuing Capt. John
Smith. and some others are by them.
Valaperti, who was a man of some
prominence in his profession, also
came over at this time.
In 1896, Luigi Persico arrived I'm
Washington. The large allegorlcal
group in the portico of the rotunda is
mis- and also the statues of War and
Peace on either side of the doorway.
AT the foot of the west stairway there
is bronze bust Of Chippewa chief
by Vincent. There are also many
frescoes by Constantine Brumidi and
some by Castigni, the two having been
employed together on the large fresco
on the rotunda, illustrating in pseudo
relief the periods in the history of the
continent. Brumidi, who painted many
of the frescoes In the Vatican at
Rome, as we'll as In the capitol In
Washington, came to America in 1S49.
In 1853 he became citizen, and in
1859 he was entrusted with the deco
ration of the capitol.
Evening capital and Maryland gazette. (Annapolis, Md.) 1910-1922, 1921-04-13
WOMAN IN ODD BUSINESS
Makes Fair Income BY DeprivinS Bees
of Their Stings, for Sale to
Druggists.

A correspondent OF the Boston Her
aid tells srof a woman beekeeper In
Auburn. Maine, who for more than a
quarter OF a century has derived
good income, not from marketing the
honey, but from selling the stings.
Manufacturing druggists buy them,
for each sting contains an infinitesi-
NAL quantity OF formic acid, which
druggists extract and sell.
When the woman begins the days
work she lights peculiar lamp. which
throws of dense smoke. That stupe-
fies the bees, and she collects in box
as many as She thinks she will need
for the day. Size works in her dining
room with all the curtains drawn ex-
cept the one at the window before
which she sits. Firmly fixed in front
of her is a high-powered magnifying
glass. t,ss
She opens the box, gives 1t shake,
and the bees come ont. The light of
the window in front of her attracts
them. and they swarm upon it. She
reaches out with her left hand, plucks
bee from the window aud, holding
IL under the glass. takes small pair
Of tweezers in her right hand and
draws the. sting. She drops the sting
into cup of sugar of milk in order
TO preserve it. Then she kills the bee
by dropping it into cup of soapsuds,
for a stingless Doe is of no worth in
the world. The stings are shipped
in glass bottles that hold five hundred
each.
. The woman keeps count of the stings
that she draws each day. On the
average she daily draws about nine
hundred. The greatest number she
ever drew in one day is fifteen hun
dred. Once she took the stings from
one thousand bees in three hours.