Evening journal., 1921-06-11
ANOTHER BOOST
FOR CITY TRADE
Mercantile Section, Cham
Der of Commerce, Votes
$4,000 TO Expand
MEMBERS TO VISIT
LANCASTER JUNE 2l

@AANNh'A NAfR Al AAt
movement begun by the Chamber Of
Commerce to expand Wilmlngton's
trade on the Delmarvia Peninsula
and Western Shore of Maryland,
at its luncheon meeting yesterday
afternoon i'm the club room Of the
Hotel DUPONT, the mercantile section,
Horace p. Warrington, chairman.
unanimously approved the budget
system of expenditures, and voted
to expend $4,000 in trade develop
ment.
This action supplements that
taken last week by the wholesale
section OF the Chamber. william ID.
Mullen, chairman, which first over
subscribed a fund OF $4,000 for bus
mess expansion. and then voted to
raise fund OF 5000 for the purpose
In addition to voting funds for
1 boosting trade. the mercantile sec
ton yesterday accepted an invitation
/ from the Chamber OF Commerce,
Lancaster, Pa, TO visit that place on
Tuesday. June 21. Arrangements
are under way for members OF the
section who own motor cars to trans
]
port the party.
Have S2f6O Already Subscribed.
John A. Booker. chairman OF the
committee on finance which has been
appointed by the chairman Mullen
OF the wholesale section, to raise the
$4,000 fund, today reported ssubscrip-
tions Of s2150 already in hand In
a letter addressed to wholesale firms
Of the city, Mr.. Booker says;
Dear Sir:
THE wholesale and manufactur-
ing interests Of Wilmington, as you
know, have mapped out an extern
sive advertising campaign covering
the entire peninsula from Chester,
Pa, to Cape Charles, Va, and GER
tain counties OF Pennsylvania and
Maryland. the object being to adver-
tise the City of Wilmington as a
commercial center much along the
intensive lines now being worked by
campaigns in our sister cities OF
Baltimore and Philadelphia.
'In other words we all advertise
our merchandise as individuals, now
our object is TO advertise our city so
that we can bring the trade. which
naturally belongs TO Wilmington.
here.
"A list OF 115 prospective jobbing
houses and merchants capable Of
supplying this trade has been COM
piled, and /. as a member OF the
finance committee to raise the neces-
sary funds for the advertising cam
paign. have been handed your name
to solicit your subscription.
This finance committee must
make it's report on Tuesday, June IA
at p, M, Chamber of Commerce
offices. You are invited to attend.
Between now and that date hope
to be able to call on you personally
and solicit your subscription.
"You might be interested 10 know
that IA out OF 115 prospects have
already pledged s2.16O We
would like you to subscribe for 5000
this only means 81 a week to ad-
vertise the city you do business in.
Bear in mind this is not a contribu-
tom il is an Investment which Will
certainly return you more than 81
week.
"The advertising committee is al
ready working out plans for the ad-
vertising campaign. The extent OF
the campaign will depend in a large
measure on the extent OF your sub
scription. The bigger the cam
paign, the better and quicker the
results.
1T 8 our object to show Phila-
dclphia and Baltimore that we have
In Wilmington. live. hustling COM
I H..
hopes and expects to receive your
cooperation"
An invitation is extended to
Wholesale merchants to attend the
meeting on Tuesday, whether they
arc members OF the Chamber OF
Commerce or not. Subscriptions
thus IA rhave been received as fol-
lows: