The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1921-06-23
Price of Nash Cars to be
Reduce from $3.50 to $3.50
Starting July 2.
HAVE Kept PLEDGE
c. W. Nash in Announcing Re-
ductiOn Says Company has
Kept Pledges.

The Nash Motors company announces
a reduction in the prices of Nash pas
senger cars, both six and four
cylinder models, ranging from $3.50
to $780, These prices, effective July
2, are as follows:
Nash Six-Five passenger car, $1545;
seven passenger touring car, $1695;
seven passenger sedan, $2695; four
passenger coupe, S2395; two passenger
roadster, $1525; four passenger sport
model, $685..
Nash Four-Five passenger touring
car $1195; two passenger roadster,
sits; three passenger coupe $1735;
four passenger sedan, $685..
In a statement given out by G. W.
Nash, president of the Nash Motors
company, and considered one of the
country's highest authorities on efici-
emit and economical manufacturing, he
reported that these reductions repre-
sent lowered production costs in the
big Nash plants at Kenosha and Mil
waukee. They are handed on to the
public because it has always been the
policy of the Nash Motors company to
give buyers the benefits of savings ac-
complished through operating economy
Have Kept Pledges.
eve have always believed" said Mr..
Nash, shat no man or institution
which did not always deal fairly
and squarely with the public could
long survive.
81 take no small pride in the cars
that bear my name, and yet 1 honestly
believe that our frank and open way of
taking the public into our confidence
has played as important a part in
our success as has the goodness Of
our product
"For instance, last fall when there
was concerted and country wide feel
ing that prices along all lines should
be reduced, we were in absolute sym
pathy with the movement, "and yet
there was simply no practical method
by which to accomplish it so far as
Nash cars were concerned, because we
would not sacrifice quality.
$50 we Immediately came out frankly
and told why we could not reduce
prices until at least July /.
81 am very certain that our course
at fthis time convinced those who read
the statement that the Nash Motors
company was doing the commendable
thing.
"You see our prices during the four
years prior to last October had risen
only $40 and the average price in
crease for all cars was 1870.
Nash Prices Not Inflated.
t"Nash prices were not inflated be-
cause in addition to holding our price
increase during this time to $40 we
found ways and means of building the
cars even better.
eve are never content to stand still
up here and we are constantly work
ing to develop further improvement
and refnements for Nash cars.
"And we committed ourselves pub
licly to continue to pursue our policy
of steadily building better value and
holding to our prices until reduc-
ton could be affected through new
economies in production which we
were even then originating.
"The latest labor and tirne-saving
devices were secured and every energy
was bent toward accomplishing these
economies as rapidly as possible.
"Now we come forward with these
reduced prices and at the same time
offer an even more valuable car.
eve have kept our word and we have
also worked out the price reduction
matter in a manner that gives the great
est possible benefit to our buyers"