Arizona republican., 1921-09-25
COMMISSIONERS TELL OF CARS
 SATISFACTION

5All5fA ACllUN
 Read, ride and be convinced, Is our new way of saying Get the Truth About the Chalmers, states R. D. Roper, Chalmers state distributor. We sent out call to a list of 100 Chalmers owners selected at random throughout the state asking them to write us their views about the Chal- mers. The answers we received were so numerous and so enthusiastic that we were pleasantly surprised. Knowing the Chalmers as We do we did not expect it's performance to be other than satisfactory, but we found that our Chalmers owners take the attitude that they have the best car in the world regardless of price.
 Tt is the letters from the moun- tains that please us most. Any car can perform satisfactorily where the work to do is light but the long steep grades and rough roads with sharp turns and the countless washes and ruts, is where the real car shows it's superiority over the imitation real thing. And 1t is in the hardest coun- try that the Chalmers shows its quality. Read this to-the-point let ter of Paul Smyly of C1arkdale. To appreciate it you must know that in and around Clarkdale there is not a 500-yard stretch of level road. The nearest town is Jerome, only seven miles away and 4,000 feet higher in elevation. MT Smyly writes:
 am now using my second Chalmers. and both of them have given the best of satisfaction. I ran n. -k mountain grades more than 12,000 miles with very little repair and 1t was as good as new when my daughter wanted Chalmers with the Hot Spot, so to please her I bought the one we are now using, which is giving entire satisfaction running over these steep and rough mountain grades. There are not many cars made that will stand up under this rough usage
 The secret of success in the manu- facture of automobiles. in my 'esti- nation, lies in two fundamental nec- essary elements" says Joe McAleer, manager of the Phoenix Nash Go. One of these is a strong individu- ality that dominates the organization. and the other is permanence of de- sign.
 T need only to ask you to consid- CT the outstanding success of those automobile manufacturers, who have had the advantage in management of a strong personality. They can be counted on the fingers of one hand. And then think back a few years, and consider how many cars have maintained a permanent design in body and engine construction, and have in this manner identified their product by a individuality, that has been invaluable.
 ron the other hand. consider the manager of a plant lacking either financial control or force of person ality, who is, as each season rolls around. at the mercy of a board of directors who. being themselves sub- | ject to change naturally expect change that will in some manner al- | ter the business outlook. They floun- der hopelessly from one design to another, sometimes scoring success and sometimes failure.
 Tt would be unfair for me to enter into discussion of the methods o1 the other car manufacturers by which l they achieve success. but I can speak of the example of the Nash Motors company, which is dominated by Charles w. Nash. I can visualize l ONOcoCS started this company; and I know that his first consideration was te build the best four-c cylinder car and the best six cylinder car that money could produce.
 | Make them with my ,valve-in- | the head motor-make an enclosed motor, and above all make them with a permanent design were undoubt- edly his commands.
 There has never been any ques. 1 ton about who was the head of thu | Nash Motors company. Mir. Nash 1. I the company as far as policy ana achievement are concerned No board I of directors has ever thought tt question the wisdom of his decisions and it is due to his far-seeing poll cies that We have in our hands a cal that can be identified in appearanc, and performance as a Nash, as ia as it can be seen.
 T do not intend to convey tn, idea that a car should not be i'm proved in detail. for that would meal stagnation. There are little refine
 ments in the manufacture of tn
 Nash car. that while they add i'm
 measurably to the appearance an, performance, do not in any wa.
 change the design, model or princi
 pies or cOnSlruCl1On, ana with thl
 policy of permanence there is still
 distinction of appearance, and a de
 gree of conservatism that easil
 places and keeps the car in the frs
 lines of popularity.
 This policy of permanence ha
 also had the effect of adding to tn
 value of the used car. and We hay
 often finished cars that have had tw
 or three years service, and place
 them alnogside our latest models oI
 our showroom floor where they mad
 a display that was exceedingly grati
 flying to me.
 Tn line with this policy, I hay
 never advocated the rebuilding of
 Nash car in any other than standar
 finish; I do not feel that I can i'm
 prove the design or color schem,
 I do not know of any other car tha
 care to copy in the hope of i'm
 proving the Nash.
 While I feel that as experienc
 shows us where they are neede,
 changes vii be made; and I feel cer
 tain that there will be no necessit
 for nameplate on the Nash. ca They will be recognized instantly b
 the distinctive appearance, and won
 derful performance, that has place tI1c ea,- rxyI7o e-to Ale