Great Falls daily tribune. [volume] (Great Falls, Mont.) 1895-1921, 1921-01-02
TIRES CHEAPER
Than IN 1910
Goodrich Company Says Tire
Prices Actually 40 Per
Cent Lower.

How would YOU like to buy sirIoin
steak at II cents a pound? Would you
fill YOUR basement if coal was selling
at s. n ton? Would you wear your
old clothes if an atwood suit could be
purchased for SIG? How about shoes
at $3.50 a pair; women'S heavy grade
silk hose for 80 cents pair; and a full
weight loaf of bread for 3 cents:
Just imagine. for the sake of COMPARE
son with present day commodities, a
slice Of 40 per cent from the prices in
effect throughout the country in 1910
lou would have, approximately. the
above. figures quoted to YOU by your
tradeSncn.
What has that to do with the prices
Of today? YOU ask.
This unique comparison is advanced
by the Il. +. Goodrich Rubber com
pany, in announcing to the consumer
their reductions ranging to - per cent
in the prices of pneumatic tires and
tubes, 10 illuminate the fact that there
is at least one commodity, namely an
tomobile tires, that today sells for APP
proXimatcly 40 per cent less than in
1910.
In an official statement the company
said:
In view of the fact that before the
present recession in prices. tires actual
~ sold for % per cent less than they
did 10 years ago and Mt the same time
give their owners nearly double the mile
age. the public has been given an I'M
usual demonstration of the saving in
modern quantity production. Today.
tires cost the users approximately 10
per cent less than in 1910
The Goodrich company realizes that
conditions can never return to normal
without reductions in the cost of prac-
tlcalIy all commodities of life. and it is
determined to aid i'll the movement even
though by SO doing, it suffers a loss for
the time being. The company feels that
it will be more than compensated by
continuing to assist it's customers to
get back more rapidly to normal living
conditions
"a recession Of tire prices will have
beneficial effect on the entire auto
mobile industry. 1t will prove to be a
big forward stride toward restoring the
entire industry to normal production
and prosperity. Scores of cities in which
automobiles. parts and accessories are
made will feel the impetus of lower
tire prices reflected in increased produc-
ton. Any action tending to lower the
cost of motor vehicle operation cannot
help but react favorahly for the man
agcment and employees of the allied au-
tomotive trades.
Furthermore, the lower cost of au-
tomotive maintenance will stimulate
their use by present owners and en-
courage purchases by prospective own
ers. Most important, though, will be
the effect on transportation, both pass
enger and freight.
Cheaper tire mileage stands out in
bold relief by further emphasizing to
the travelling public the economy of au-
tomobile travel as compared with trans
portation by rail. Before the tire price
reduction travel by train was more ex-
pensive and less flexible than motor
tor understanding of course, that
automobiles average three passengers to
the car. Now the saving is further ac-
centuated in the motor cars favor. In
creased highway transportation is GER
tain to result.
Truck transportation, too. will bene-
fit The recent increase of 33 1-3 per
cent in railroad freight rates is also
to stimulate motor truck haul |
age, particularly since the wide-sprea |
of good roads is tending
to eliminate one of the greatest OBJ
stacles to this form of transporting |
goods"