The Bottineau courant. (Bottineau, Bottineau County, N.D.) 1895-1929, 1921-07-14
The Endless Chain
Ad
~ KATE EDMoNDs
(O, 1921. wsstsrn Newspaper union.)

Opend dre with thls question: -
Opened up On anything yeti"
Jack shook his head.
II have a idea" Carrie then de-
clared, and without going into details
OF the questions she forced Jack to
ask, 1t was a. follows:
There was 4 certain manufacturer
Of a household necessity who utterly
refused to advertise, declaring that
he had no faith In the efficacy Of 1t.
and against Jacks repeated efforts he
had turned q deaf ear. The advertis-
ina akency, had exhausted all their
good men on him before c%onsigning
him to Jack, and naturally that har-
assed solicitor and lovelorn young
man was keen to land him.
Jack knew his business, although
he had not as vet made good, and told
Carrie in q very few words just what
he thought Of her proposed campaign.
The next day It was opened, not with
q band or d other noisy demOnstra-
tion, but effectively. Within the next
week the crusty manufactures began
to sit up s~traighter in his swivel
chair, for his postage bill was visibly
| increased, and the mail man carried
two bags and threatened to give over
delivering the mail at all. The fifty
or more dealers In his household com
modify began to rub their eyes and
send In doubled orders.
Up In the dingy little Office where
Carrie pounded out her usual letters.
q feeling Of contentment prevailed to
such an extent that the boss forgot to
KNOCK" and the office boy actually
washed his face. Jack walked on air,
and could have been found studying
ads setting forth the delights of three
and four-room hats. At the end of
ten days he called upon the crusty
manufacturer, sending in his card with
this line written across the bottom:
ri can show you the ad which is
proving it's own worth"
"Show him In" %thundered the great
man. for that was just what he was
trying to find out.
"Hello! Well what do you know"
was the way the manufacturer greet
ed him, but Jack knew he had some
thing to tell that the other wanted,
90 he waited until he had taken a
chair, pushed back his hat, and then
he responded CURLY: .,,
"What you are trying to find out.
Business has been rushing you lately,
hasn't it2" '.s.-
The manufacturer grunted. IF any
Of you advertising men give anything
away, I'm here to get it." but he waved
Jack back to his chair. Having thus
asserted his independence, the visit
or took out his pocketbook and ex-
tracted q clipping which he laid be-
fore the smagnate. The latter adjust
ed his glasses and read 1t.
It was an ad containing a simple
statement Of the merits Of the house
hold necessity. with the crusty manu-
facturer's name, and address below ;
and the clipping was cut out so as to
give the name of the paper and date
Of its appearance. After the manufac-
turer had studied 1t carefully he raised
his eyebrows and asked:
1 well, WudJ 5 Tic duSWcI!
'aThis ad appeared once. You re-
ceived enough mail to make you think
a cyclone had struck you. Now If that
one ad produced results like that, how
about q regular campaign"
The crusty manufacturer fixed Jack
with a pair Of shrewd old eyes. After
he had looked him through and
through, he asked:
"If ! sign up with your agency, will
you put me next|
"To whatY" Jack asked, although he
quite understood what was meant.
THE method. I'm not such a fool
as to believe an ordinary ad like that
would have legitimately brought out
the responses it did,"
."Yes, I will" Jack returned heartily,
producing q contract.
Another thing, I'll sign up for a rat
thing good campaign if you'll take care
OF my account" the magnate contin-
ned, b he shook down his fountain
pen.
Write that into the contract. and
then you will be sure" Jack modest
II suggested, and with q twinkle in
his eyes the other did so, and as he
saw the amount to be expended Jack
knew he had made good, Or Carrie
had, to give that clever young woman
her due.
NOW. how'd you do it, the manu-
facturer insisted.
Easy. A was the reply. II put in
the IA on my own hook, and paid TOR
Il out Of my WI resources, and be
did not resent the grin of his nearer
at the words. "A certain young lady
and are to be married pretty soon.
Al her suggestion, we both wrot to
III Of our friends, asking them u .
wedding sgtft to us to carry on an end
less chain letter Of inquiry about your
product n sss
The manufacturer ! gasping in
a~stonishment.
'sShe andI wrote TO twenty Of. our
friends. That made forty 20 begin
With. Each of the, forty wrote % ten.
asking each Of the ten to- write to ten
more; and
wait the magnate shouted NJ
ron explain any more I'll ~countermand
That CONTRACT. tor az far as ! can esti-
mate. rfl be getting inquiries until !
paea over where none canNsreach me-
lack md Carrie now occupy TINT
Gk1 Msll-knoyp votce.
6l6phonecaii came "a me one
aftern6cns Thss voice had me we'll
known, hOneyed tones Of my best girl.
She was somewhat peeyed$ove an In