Arizona republican., 1921-06-14
s200,000 T0 PUT PHOENIX ON MAP '0F THE COUNTRY
Representative Committee Decides To Ask City And County For Burget- More Farmers Great Need

Phoenix advertising committee, in session for the first time yester- day, voted unanimously to ask the city and county for an advertising budget of $200,o0o. Expenditure of the entire sum in the exploitation of the city and valley during the next year is planned by the committee.
 An advertising fund. the committee decided, should be created by direc. taxation, placing the burden on all property owners of the valley rather than few. They favored this plan, they said, because benefits from a national advertising campaign would be shared equally by all property holders. Direct taxation will afford the only means of equally distributing the burden, they argued.
 A resolution Is to be drafted imme- diately. referred back to the various organizations having representation on the community advertising com mittee and, when sponsored. taken personally to the city commission and board of supervisors. One member of each organization represented at yesterdays meeting will be named on permanent community advertis- ing committee, 1t was decided.
 No Program Outlined
 No formal advertising program was outlined. although it was agreed that whatever scheme is finally agreed upon should be national in scope. Some favored a direct advertising I appeal, others booster trains, others 1 motion pictures and still others a | lecture and literature campaign. Some suggested elaborate exhibits at l state fairs this fall; in fact, the meeting was conducive of an abun- dance of ideas that might be ad- vanta geously applied
 More than 50 men and women. rep resenting civic. fraternal and social organizations and including the cham Der of commerce, Merchants and Manufacturers association, Ad club 1 Rotary and Kiwanis clubs, members of the bar. the Medical association Business and Professional Women's club, Woman's club. and others were in attendance at the meeting.
 Charles T. Willis was named chair man of the meeting and Capt A c Taylor was appointed secretary. Chairman Willis explained the ob- Jects of the session-to confer and discuss on the problem of advertisins the Salt River valley.
 Marvin Young, a well known val ley rancher, was one of the frs speakers. Additional farmers are thu valleys greatest need. he said H, advised that valley farms be spli up into 40 acre tracts. thus creating more farms and providing way fol increased population
 There is a great need for bring ing in farmers with money as we'll al men, business firms ana large prop. erty owners" he said Many hay, promised liberal support to an ad vertising campaign if such cam paign is large enough to be effec tive" he said
 Small Job for Many
 He suggested that some campaigl be agreed upon that would brin quick results, the quicker the bet ter. and in this connection referre to the booster trains through the eas and California, state fair exhibits, ets
 Its a big job for a few peopl, but small job for the whole" said in conclusion.
 J. c. Dobbins, ever a Phoeni booster. was the next talker, and spoke of the necessity of quick ac tion to bring people into the valle immediately He discussed the val ue of a film campaign. followed personal appeal advertising, such g literature and photographs He al: explained the idea of an excursion , California, which he said would CO about s2oo for each member of u party for IA day trip. Such
 train. he argued, would do much
 interest the people in California WI are now seeking new locations.
 Harry Welch. secretary of Il - chamber of commerce, explained
 number of advertising campaign DO abilities, such as having 10 men work at exhibits in five or six eas ern fairs this summer and fall, wi a follow up campaign of literatur This, he explained. would be an e fective. intelligent way to reach hul dreds of farmers in a field that Sa' promise of being productive. He al explained the details and costs
 several other methods that might | pursued, such as industrial films wi
 set of men to each film in Il
 farming sections of the middle yves
 also the approximate cost and ma
 nitude of a campaign in the farmii
 newspapers and daily papers in car
 fully selected fields.
 Fred H. Ensign of the Merchan
 and Manufacturers association ma
 the motion for the advertising flu
 by direct taxation. In this come
 ton, c. A. Stauffer of the Arizo
 Republican, explained that quick a
 tion would be necessary if the COT
 mittee hopes to derive any benef
 this year. Both the city and cour
 are now preparing their yearly bud
 cts. he explained, and unless c
 project is put before them prior
 the adoption of ther budgets,
 1 cannot hope for aid from those
 rections within a year, he said