Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1921-11-21
GIRLS MEASURE
HEART OF PH|LA.
Golden Rule Yardstick Is Being
Applied to All for Fed
GRAFTON Drive
S621 A MINUTE NEEDED

The measure of Philadelphia. tigura-
lively at least, is being taken this aft.
afternoon by 200 Quaker girls.
Just after luncheon the girls. clad in
duplicate of the costume worn by
Letltin Penn. daughter of William Penn
swnrmcd out into the central city
streets each armed with yardstick,
"The Golden Rule. Every citizen
passing the girls is being stopped and
nskpd If they have measured up to the
demands of the Welfare Federation
campaign for -, 900. 900.
The girls have been recruited from the
Y. W. {. A.. the Eastern Pennsylvania
League Of Girls Clubs and similar or
ganzations affiliated with the work of
raising the fund for the federated chari-
ties Of Philadelphia. Society, club and
college girls arc numbered among the
dainty girls that are covering Broad.
Chestnut, Walnut and central cross
streets in the effort TO collect the S62l
a minute which Is necessary to make
the campaign success.
Pledges WIN BE Accepted
No ono is actually being measured,
the yard stick being carried purely for
its moral effect, and each girl Is in
structcd not to "hold- up" pedestrians.
The demonstration is planned to
bring personally 70 Philadelphians
the need for lone collection" for Chari-
ties. Each person will BE- asked IL they
have measured up" and II they have
not they will be asked to contribute.
The contributions can either be in cash
or in the form Of pledges signed on
cards with which the girls are provided.
The campaign is now on its second
week and there still remains S2,700, 900
to be collected. This sets the hard stint
Of S62l minute for the workers. The
enthusiasm is 50 high, however, that the
leaders Of the drive believe that success
will crown their efforts. Besides the
girls in their dainty gray garb, 1900
other solicitors are working throughout
the city in terms to collect the money.
The team captains and members will
meet tomorrow and Wednesday at 10 80
in the Bellevue Stratford ball room for
luncheon and reports.
How Cleveland Succeeded
How Cleveland has put across its
community welfare drive-and Cleve-
land. it may be said, has had probably
the most success in that line of en-
dcavor Of any city in America-was
told here yesterday by Samuel Mather.
Mr.. Mathpr has been identified many
Years with the civic, religious and
philanthropic interests in Cleveland.
Asked for his views on the Philadel-
phia Welfare Federation, Mr.. Mather
said:
"A man or woman may de-step
the appeal of one charity. but he or
she cannot evadc the appeal of many
Of them affiliated in one group. The
people must be on one side OF the line
or the other, and, II they are on the
wrong side, they had better come
across.
| how TO manage their own affairs. ] am
here merely to tell them how we manage
our philanthropic affairs in Cleveland
| IN case they want to know. I want to
niace at the disposal of Philadelphia the
! exnerience and information we have
gained during the fourteen years that
| have elapsed since the movement for
welfare federation was begun in Clcve.
| land.
I'VE learned from observation and
experience that five things cnn bc ac-
romplished with welfare federation.
| First. federation does not destroy the
individuality of the participating or
ganizations: second, il tends Ia free
the managers of charitable agencies
from financial anxiety and so enables
them TO improve the quality of their
work and service; third. il substitutes
fellowship for rivalry among the agen-
cies and workers: fourth it reduces the
cost Of welfare administration, and
! fifth, it increases the number of people
who support welfare work"
To a question as 10 actual financial
results, Mr.. Mather replied: mo one
Of our organizations has had deficit
for three years, and we have increased
the number of contributors to the vel
fare work of the community from 5000
IN about 1R5 600 -