Evening star., 1921-06-19
TAKES OPTIMISTIC
VIEW OF BUSINESS
E. L. Huffman Sees Plenty of
Chances for Those
Who Seek.

There is plenty Of business around
today for those who will take the
trouble to 20 after 1t as they did IN
normal times. according to Z. l..
Huffman. local agent for the Bur
roughs Adding Machine Company Bad
business conditions 70 called today
are not SO much a fact as II 10 the
mental attitude into which some busi-
ness men have worked the people.
He points out that there u plenty
of money in the country, people are
still wearing fine clothes and eating
three square meals. and that most OF
them have more property than they
ever had before. They will buy II
the sellers will go after them. and
impress them with the fact that pros
perity has returned.
Enough Money, He says.
Lots of people have more money
get that" said Mr.. Huffman.
There are just two things we all
need to bust this business gloom.
First, stop talking poor business
and talk better business.
Second. do everything in your
money through business channels" 4
He believes that as soon as business
men generally begin to place orders
for things needed in their business
they will begin to get more orders
for the merchandise they have to sell.
newspapers today" said Mr.. Huffman.
ito advertise our belief in this and
the more who follow this example
the better 1t will be for everybody's
business.
What "Knocking, Costs.
When I hear a man say tha. bust.
-
getting better in sight-I wonder IL
that man knows how much it costs
him in cold cash to make such state
ments.
IF man thinks business conditions
are as bad as that and spreads his
act against his own business in par
ticular and to q certain extent on
business in general:
81 don't mean that business men
should hide their heads in the sand
like ostriches or try to juggls the
selves. but I mean that in many in
stances the man does not know
whether 1t is possible to transact
more business in his line because he
has not tried hard d, enough II. Ugh ~ ,o,,.a
by the high waves of prosperity in
the last two or three years that we
have forgotten how we used to work
to get orders in the years that We
considered normal. We have no right
buy if we make no real effort to sell
and at the same time discourage the
public with talk of hard times.
"Of course. the boom times have
passed and whether they really were
good or bad years depends on the
boom has dried up. But. looking
back over a period Of ten to twenty
years. and comparing the buying
power Of. the average citizen today
with the money he had In his pocket
or in the bank at any time during
opportunity to do business today is
less than it was five or ten years
ago?
Some People Out OF Work.
"Of course. there are some people
out Of work. but even some Of these
are good business prospects today.
The fact is that most Of the people
In this country have more money ana
more property today than they ever
them who want to spend it to make
good business for all of US II we
win make It attractive for them to
"Just to illustrate this point: A
friend Of mine has about made up
He knows what he wants and has
the money to pay for 1t. but he is
not yet quite willing to walk into
that agents ONCE and lay down his
check. Now II a good salesman for
that particular car should get hold
of my friend and take him into the
office and show some interest IN put
ting the sale across, that car would
be sold tomorrow.
"Another man says his wife is going
to buy a washing machine. He ID
willing to pay for 1t, but isn't In:
terested enough to shop around ana
look into the merits of the different
makes himself. II somebody would
send one of the things up to his house
and show his wife how to run 1t. the
chances are ten to one she would
keep 1t.
StiII Eat Three Meals . Day.
People are eating three meals a
day JUST the same as ever. They are
wearing just as many clothes. The
movies are crowded, the best hotels
are full, the roads on Sunday and
holidays are jammed with automo-
biles all over the country. Many re-
tail stores have 80 many customers
that you can't get waited on promptly
10 ,yo,, vanfeA to 6uy anything. Does