davidaulloa/AmericanStories huggingface dataset:
South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-16
BOSTON MAN TALKS
AT AID CONVENTION
says Advertising is News, and
Will Be Treated as Such
~ In Future.

ATLANTA. Ca. June 15-Adver-
Using IL news Through advertise
ments we learn how we can get most
value for the money we spend.
Prank A Black. OF the william
T1lene store. OF Boston. addressing
the retail division Of the world con-
veution OF advertising. here. this az
fernoon. said that since advertising
f. news, the tendency OF advertisers
IN the future will. IN his opinion. be
10 treat Il as such. lie believes adj
I vertisers should get furthc@ and fur
her away from screaming headlines
nd large type, and depend upon
ability 70 write and ability 70 supply
the goods the people want 20 get
y attention.
During discussions OF advertising
\ a. this convention OF the Associated
kdvertising Clubs OF the World %
! has developed that great many
women read newspapers quite as
, much 90 keep In touch with store
} sdvere. sernents - for any other pur-
pose. Interesting store advertise
ments arc Clrculation-gatters for
newspapers. 90 has been shown.
VIII BE Printed like News.
SON etImc." said Mr. Black. "re-
tai advertising win elevate ITSELF IN
interest and !u value 90 the reader.
so that 10 can Dc printed exactly as
the ncws pages % newspaper are
printed ana viii be read with the
same attention. We are tending in
that direction.
This docs not mean" ne con-
- -
q every item OF every advertisement
because we do not read every item
= news On a newspaper, but 70 does
mean that "A great deal less attention
Pw-u be given 90 the display OF stores
advertisements and 90 devices for
getting attention. and much more
attention viii be paid 90 the matter
81 81 the advertisement.
"In other words. retail advertising
n VIII be treated like news. which 20
is-news about the subject which oC-
Hcupies so much OF the time and at
y tention Of an Of AS namely. how TO
spend our money 90 the best advan-
| tage Retail advertising VIII then
- something vlich helps men and
omen TO buy rather than helping
ores 20 cell. My feeling is that the
suit VIII Doe that certain stores will
~ more. while some others VIII
Ola bly, sell less.
selected for News Value.
When advertising is handled fin
that manner" said Mr. Black. the
advertising manager viii consider
each item In relation TO it's news
value, editing the advertisement
much a. the editor OF newspaper
judges the news With type no
larger than eight point Cthe size in
wrrch news matter is usually scD
and with an the present competition
) In the matter Of dlsploy elm mated.
Y the advertisement that gets the most
attention will be the one which is
written with the greatest skin. The
Asubject OF price Will be subordinated
81 o its proper position. secondary TO
Quality. Illustrations viii Improve
u rom an artistic point OF view. and
4 Will really illustrate. Headlines
Will have TO say something. because
y space will be limited xaggeratiors
I will be recognized for - poor and
81 <travagant advertising that they
3are."
* VIII Be Widely Read.
Ie did not believe there would be
South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-16
RAIL UNIONS PLAN
TO CONTROL LABOR
Seek to Dominate Policies of
Federation During Next
Convention.

DENVER, Colo. June 15.-The
railroad unions are lining up for a
test Of strength in the convention Of
the American Federation of abor.
Victorious over Samuel Gompers
last year on the issue of government
ownership and domestic control Of
the railroads they will again en-
deayor 10 wrest sntrol Of the fed
Grafton They will line up solidly
behind resolution introduced to-
day tc reinstate the United Brother
hood of maintenance of way and
railroad shop employees.
With the organization allowed TO
vote. it is claimed they viii have
sufficient strength 20 dominate the
policies OF the federation and force
"a reorganization of the adminiStra-
ton. A rupture in the ranks of the
federation is threatened in vent of
favorable action on the resolution.
Withdrawal Of the United Brother
hood of carpenters and joiners. the
second largest union in the feder-
alton, which was suspended last Sat
urday from the building trades de
partment. is feared.
The maintenance Of the union,
the second largest of the railway
labor organizations was suspended
nearly two years ago for refusal 70
carry out the instructions Of the eX-
ecutive council in a jurisdictional
dispute with the carpenters. 1t was
charged at last years convention they
were suspended to prevent the rail-
road unions from controlling the
largest vote in the federation. II
their efforts TO re-instate the main
tenance of way union are successful
they may present a program for
complete reorganization OF the fed
Grafton It was learned today.
Equal rights for women and the
color line viii precipiate lively de-
bates in the convention according TO
predictions.
Samuel Gompers it was learned,
advised the women active in behalf
of a proposed amendment 10 the
constitution if the federation en-
hodying womens bin OF rights TO
drop their efforts.
The proposed amendment has
been introduced in modified form.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-16

tennial park. There will be two
games OF ball. one between Bourbon
and Plymouth and the other be-
tween the South Bend team and
Plymouth Athletics.
The Dorcas society IS TO have a
new home. The city has granted for
SO years the use Of a certain tract Of
ground ca south Center st. The con
tract has been let 20 Arthur O'Keefe
for the building. 1t will be erected
by contributions from citizens.
About $500 is already on hand. The
building committee comprises Mes
danes Floyd BunneI, Arthur o.
Keefe and G. o. Crawford.
Samantha Styles. "A years old. was
granted a divorce from Elias NJ.
Styles. 50 years old. by Judge Carr.
DR.. and Mrs. Walter Schlosser
and sons took an auto trip to Mich
igan City Saturday. returning Sun
day.
Charles Group of the National
bank is taking a two weeks vaca-
ton. He will visit in Detroit.
Miss Carol HumrichhOuser left
South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-16
Charges WVe Stays
out Late; disks Decree

That his wife was absent from
home until late hours at night. then
refused TO give an account Of her
Whereabouts are charges brought
by Stephen Koczan against Eliza
beth Koczan in divorce proceedings
f.ed I'm superior court No. l We'd
nesd1y He also charges that she
called him vile names, that she was
wife in name only 10 him. and
that she finally left him and went
20 her mothers home. 1923 w. Di-
vision ST.. TO live.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-16
EPSON SALTS
LIKE LEMONADE

You can now buy real epson salts
without the awful taste and nausea,
by asking your druggist for n handy
package of "Epsonade Salts" which
looks and acts exactly lgo epson
salts, because It is pure EPSON salts
combined with fruit derivative salts.
giving IT the taste of sparkling lem
onade.
Take a tablespoonful in a glass OF
cold water whenever you feel
bilious. headachy or constipated.
"Epsonade Salts" is the much talk
ed OF discovery OF the American
EPSON Association.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-16

VIII Be Widely Read.
did not believe there would be
South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-16
PLYMOUTH

Sydney Carothers and Daisy Web
stcr were married at the home of
AR. Carothcrs' parents. Mr.. and
Mrs. Nathan Carothers. Sunday af-
,crn0on. The groom is employed
with the Studebakor company at
South Bend. The bride has been a
teacher in Marshall county schools
COR the past three years. They win
reside In South Bend
The Marshall county Z. o. o. r.
and the Rebekah lodge viii hold
.he.r annual picnic on July 4 at Cen
South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-16

any trouble IN getting people 20 read
advertisements when they realize
that the advertisement is published
as a guide TO help them be moro
comfortable. healthier. better look
Ing. happier, reduce the labor OF
Homework. and otherwise 20 add 70
their freedom and prosperity.
There Will be much satisfaction
En- being a member of the advertis-
ing profession when advertising Is
used in such manner" he said.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-16

Saturday for Collins. near Colorado
Springs. where she viii teach dur
ing the summer.
Mr. and Mrs Earl Keller spent
Sunday with the latter's parents.
ar. and AIRS T. j Harley.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-16

A f-~ .ro.s OK "Outgro" upon tne
skin surrounding tho iugrOwing nail
reduces inflammation and pain and
so toughens the tender. sensitive skin
underneath the toe nail. that it can
not penetrate the flesh, and the nail
turns naturally outward almost over
night
"Outero" is q harmless. autiseptic
manufactured for chiropodists. How
ever. anyone can buy from the drug
store tiny bottle containing direc-
ICONS -Ady't.
Putnam patriot., 1921-09-16
ANOTHER SIDE OF THE FAIR.

While the majority the crowds that hronged stock Fair grounds edneday and Thursday watching the vaudeville hurng basebas the head the curtain those who had abored hard make the practical the agricultural livestock point view enjoying the satisfaction of knowing that the Wood stock Fair of this year by all odds exhibition kind that has been staged the county Particularly this applies the livestock exhibits Thanks the Guernsey and Hoen in the county this livestock exhibit worthy of renowned than the Wood stock Clean, we'll groomed livestock shown larger numbers and in higher quality than Windham County before This the of work and enthusiastic interest the of the County Agent the spread the right kind of livestock propaganda through the county during past year Woodstock exhibits go this year the Eastern Exposition hoped this is the beginning of in the history of Wndham County livestock
Putnam patriot., 1921-09-16
NEWS, BUT NOT FIT TO PRINT.

Patty degeneration Of the Arbucke the phrase but indignant newspaper reader described this week the sudden ethical collapse practically every daily newspaper and bureau the country There times when ambitious for The Patriot when wish daily vending the of the world the city weny-four hours AgaiB what weekly with time to cuI and cultivate columns the best interests of readers Yet daily hope that would not fall into the temptation of sacrificing stand ard 10 sensation which have been the effect the Arbuckle the American daily press One which head their columns with the slogan All the that's if print consider public deyotBg their columns the details of this particular y nauseang distinctly of the type usually heard the police behind closed doors There good deal difference between the that the public and that's fl 10 print Newspapers guardians prophets pro- motors Of the public interest hes may be merely purveyors of the evils ana crimes of mankind The larger circulation will undoubtedly the latter gether with higher reyenut To present saaeous all
 saacious and disgusting detail however the mission the better class newspaper than merely regrettable that the trusted publications have allowed sensational opportunity to blind their eyes to public duty.
Putnam patriot., 1921-09-16
A QUESTION OF HEADGEAR.

The humorist addressing the crowd the sub of womens hats concoeton of straw, and the fuzzy stuff that their heads had just passed towards the railroad station Look at that eonrapon he said. Looks like between haymow and market sta Then he around the and bought Fall lid himself l. September 18th and urge suddenly made the old cracked comfortable burden his hair Summer and with summer fash ion you had told him that he victim style philosopher would have noed and called just watch these who talk much about the vanity Will you find any of them the first of October still wearing the old straw lid? Not by long shot He'll those felt affairs and assured that he spent much time looking in the alesmans did his his mother when she bought the aforementioned af air of straw and furnips.
Putnam patriot., 1921-09-16
THE CASE OF MIR. JOHNSON
After Many Years on School Com
 mittee, Local Attorney Is Dropped

If there was any excitement out of local caucuses which were held in such peace and harmony last Monday and Tuesday evenings. it was the dropping Of Attorney Eric II. Johnson's name from the candidates for school board. Mr Johnson has served the town for nearly thirty years as a member of the school committee. and has served efficiently and we'll Despite this term of service, when the caucuses were held this week, Mir. Johnson's name was not mentioned by either party. His name was dropped from the list of candidates without com ment Thereby hangs a story.
 Two years ago. dissatisfied with the Wilson administration. Mir Johnson renounced the Democratic party, of which he had been devoted adherent for many years. and announced that he was hencefarth a Republican. Fol- lowing tlps be naturally publicly de- clared his intention of voting for Mir Harding.
 Now when the Democrats met on Monday evening. they naturally found
 | rather difficult, in spite of his long term of service, to nominate Mr. John son. now a declared Republican, On the other hand. the Republicans. meet ing on Tuesday evening. did not con
 idef Mr Jehasen. ia view of the fact
 hat Co nominate him would have meant the elimination of either Henry ] Thayer or Mrs. Elvira A Barber, a former school teacher and a very val uel member of the school committee. Therefore. if the Republicans had con- sidered Mir Johnson as a candidate for their party. they didn't mention the fact, and silence regarding his name as thick as that of the previous eve ming existed about his name when the school committee candidates came up for nomination.
Putnam patriot., 1921-09-16
YOU SAID IT, JANET

In another column of this page print exceedingly timely and much the point communication from reader prefers call herself simply Jane The spectacle of many people of honest sentiments rushing adopt baby tragay by the roadside while they pass frequently the precincts of the Wndham County Temporary Home spectacle The Patriot going to follow lanes geson and from time to time descriptions of these little strangers within gates who without the background of neodramac story should be welcome in the homes and chdess folk the tot recently featured in the
 papers In that paradoxa has of overlooking needs hand forget the Temporary Home and s homeless Babies adr to have in the impression the influences of parental affection and guidance could anyone charitable inclination resist their appeal2
Putnam patriot., 1921-09-16
MARINES TO GIVE MANEuvER
On Fields Where Battles Of Wilder.
 ness Were Fought

Over the same terrain where Grant and Lee fought the battles of the Wilderness. the U. S Marine Corps win this month hold the largest peace time maneuver in its history.
 \ column of infantry, artillery. en- gineers. signal corps and othea aux Hilary troops will leave Quantico, Va. on Sept 26 Marine aviators will ae- company them. The program calls for nine days in the field and the eol- umn will rsturn to Quantico on Oct. {.
 The mimic war will cover the his. toric territory around Frederieks- burg. Charlottesville and the Wilder ness. To add interest to the maneu- vers. the history of these famous Civil War battlefelds will be studied by the men.
 Before he returns to Quantico ev- cry buck private will have seen in action all the elaborate machinery of modern war, and special efforts will be made to make clear to him the meaning of the various movements of troops SO that he will know what it is all about"
Putnam patriot., 1921-09-16
NOTICE OF SETTLEMENT

District of Thompson, ss. Probate Court, Sept. s, 1921. Estate of Charles J. Johnson, late of Thompson in said District, deceased The Exec utrix having exhibited her adminis- tration account with said estate to this Court for allowance. 1t is ORDERED That the 24th day of September, A. D. 1921, at two o'clock in the af- ternoon, at the Probate office in Thompson, be and the same is assign ed for a hearing on the allowance of said administration account, and this Court directs the Executrix to cite all persons interested therein to appear at said time and place. by publishing this order once in some newspaper having circulation in said District and by posting a copy on the public sign post in the Town of Thompson nearest to where the deceased last dwelt. at least seven days before said time assigned. Certified from Rec ord. FRED A. MUNYAN. Judge. 37
 NOTICE OF SETTLEMENT
 District of Thompson, ss Probate Court, Sept l2th, 1921 Estate of Angeline F. Mills, late of Thompson in said District. deceased The Exec utrix having exhibited her administra- ton account with said estate to this Court for allowance. it is ORDERED That the 24th day of September, A. D. 1921, at two o'clock in the af- ternoon, at the Probate office in Thompson. be and the same is assign ed for hearing on the allowance of said administration account, and this Court directs the Exeeutrix to cite all persons interested therein to appear at said time and place. by publishing this order once in some newspaper having circulation in said District at least seven days before said time as- signed. Certified from Record. FRED 4. MUNYAN, Judge.
Putnam patriot., 1921-09-16
COMMUNICATION
M Editor


 4 pretty baby, richly dressed, was abandoned on the roadside recently by q woman in a high-powered car The ease was widely reported in the press, and as sesult number of warm-hearted people have offered to give the child a home
 Meanwhile. in the Windham County Childrens Home there are more than l20 little orphans and dependent ehil- dren-well cared for. yes. but even the best institution cannot replace normal home life. And the people who come to the County Home to take a child are mostly looking for a girl to wash dishes and help about the house, or for boy big enough to do chores. They are thinking of what the child can do for them, not. as in the ease of the baby by the roadside. of what they can do for the child.
 The inference is plain-Adyertis- ing Paysl Moses mother knew it when she plaited the cunning little ark and set her son adrift in the Princess bath. It has been suggested that if the County Commissioners should stage an occasional abandonment they might materially reduce the expense of supporting the County Home, and incidentally bring joy into the life of foster parents and adopted children. If this idea is too fantastic, there are other forms of publicity. Would not The Patriot be willing to print each week a description of one or two chill dren in the county's care who would appreciate a home?
Putnam patriot., 1921-09-16

In a aingy and dirty alley two
 ladies" engaged in wordy battle that seemed likely to eulminate in a yet more dangerous one. Look ere, v shouted out, you keep your boy and
 is peg-top indoors. Els broke two panes of glass in my front winder. ''i shall do no such thing" retorted the other lady hotly. Its not my boy fault; it's cause the string C tries to spin is top with is too thick String shrieked the first speaker. "Wot do care about is string7 Got nothin to do with me, it ain't." "in course it as" leered the other. You should n't 'ane sieh nasty thick stuff in your back yard for clothes line. Get thinner any more winders broke. "--Fattler (Londonl.
Putnam patriot., 1921-09-16

But to return to William. Now with William safely en route to learning. on the road to the deadly elimination processes of midyear ex- amiuations. one turns back home 10 emotions and sentiments of his par ents They watch his letters with in terest and anxiety. They try to read between the lines any gain or loss that he may be showing They make q hur- ried weekend visit to him. They find themselves as awkward in the pres enee of his college mates as the col- lege mates are awkward in their pres enee They make rather stately walks about compus and town, and ask many questions They make a somewhat careful inspection of Williams rooms and clothing They administer mild reprnofs and finally they 20 home. They are not quite easy in their minds about William. They suspect a change hut they cannot stiae their pride in Jheir collegiate offspring They have a feeling that William college course is not perhaps all they would have 1t. but when William alma mater wins the Thanksgivine game they are inwardly as happy as Bm himself They gradually and more gradually admit Williams en. trance to mans estate. They send checks and wait hopefully for 'mid. years"
Putnam patriot., 1921-09-16

definite place in the fife of these eit- ies Both are situated an almost equal distance from Putnam. Brown
 high on a plateau in one of the love Hest sections Of Providence. and Trin- 1tv ln an almost aHezeelled ste on the outskirts Of Hartford Both col- leges are small enough Co make che lives of their feW hundred students both intimate and familiar Williams and Amherst, deadly collegiate rivals, are the controlling factors of Will liamstown and Amherst town. Both have lovely situations in fine. sturdy old New England towns
Putnam patriot., 1921-09-16
THE NATURAL END

The actors whom Willie knows most about are those who do lofty feats in the circus and vaudeville He has a proper appreciation of the dan ger of their calling and the means adopted for their safety. Recently he heard his father, while reading q book on theatricals.. mention the name of Sir Henry Irving.
 "who is Sir Henry Irving, father7" asked the boy.
 He was great actor" said father
 What show is he withT"
 He isn't with any show now. He's dead"
 What happenedg Did he miss the net7n
Putnam patriot., 1921-09-16
APOSTOLIC FAME

The Sunday-schoos teacher was ex- blaming the lesson to some children in the infant class.
 That IS Peter" she said, pointing to a figure on the chart. "and this is John ''
 Oh exclaimed a little girl, in great surprise, T thought Peter was a tabbit. ."-Harper's Monthly.
Putnam patriot., 1921-09-16
THE AIRY, FAIRY LILLIAN.

Way back in the dark father-or perhaps grandfather and possibly have been grearand faher-used tell of the pquan charms of Lillian Russell And then and e began to talk about the charms Russell ourselves And begin that day when hoaryheaded and doddering, grand children will scramble about and tell of the oveness Lillian. For Miss Russell than actress she Is institution notable the week Nv York the of the President vacaoning golf and musical comedy And who do you think Mir Hardngs companion at the theatre? Why, who but Lillian Russell