Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1921-10-12
NOW MY IDEA is THIS
Daily Talks W m Thinking Phadelphians Subjects They
KnoU Best

awaken and to keep awakened if the city is
to prosper commercially was purely the re-
suit of the advertisement which Philadelphia
got through this great convention. 1t wnS
simply n case Of selling the city's CONNER
cial assets to those who were in the market
to buy.
For this reason. as we'll MS for patriotic
and civic ones. the importance of the coming
SeSQui- Centennial should be made q mighty
advertising medium for the city Of Philadel-
phia. This will offer an opportunity for our
city which should be carefully fostered and
encouraged in every manner possible.
Educating The Masses
But after all is said and done. the great
thing is to educate the masses Of the people
themselves to what their own city is and
what it means in the national life. You can
never accomplish as much poitcaly-and
by this ! do not mean ward politics. but
legislative action---as you can by the educa-
needs Of Philadelphia is more cohesive
municipal spirit and more unified action in
the civic things which really count. We
should have more of the San Francisco spirit
that considers day not 100 per cent perfect
as pretty poor day.
"Philadclphia's place in the industrial
life of the United States is n very high one:
we make an enormous amount Of the goods
consumed in the country, and the prosperity
II not the commercial salvation Of the city
depends upon our selling them. Once the
idea that Philadelphia makes the best goods
In the world gets we'll started. It will keep on
rolling and gathering force like SNOWFALL.
The thing for US to do is to get that idea
well started.
Philadelphia's Assets
The assets Of Philadelphia are enormous
We have here the largest publications in the
world. the largest advertising agency tho
largest locomotive plant and too many other
largest things TO mention casually. In our
city the first automobile was run and the
first moving pictures shown. During the
advertising mems convention which ! hayc
mentioned we got out little booklet entitled
Philadelphia FlrSts, and the srOpc of il
was 20 enormous that it amazed even those
who got It up.
The first requisite Of everything, com.
mcrr!al or otherwise, 10 to have The goods.
Philadelphia has them. The CITY las
background Of accomplishment which prob
ably is not equalcd by that of any other
community in the country. and all that re-
mains for ns to do il to tnkp advantage Of
That fact and let the rest Of the country
know II.
This requires some effort on oar part
some effort and more enthusiasm. Politics
~ noVc fa!d; docSn count in n matter of
inns sort, If the mass Of the people are once
sold on this idea. there need be no fcar "a
TO enabling ordinances or nets. because tLc
authorities will be only too glad to do whnt
,neE ieel 10 be the real will of the voters
II, for example, on the matter Of the Scsoni.
Centennial we had fund Of 81 900 600
made up from the dues OF 100 900 yotcrs
DO not imagine that We should have much
trouble in getting what we wanted And
the mass of 100000 persons would Cont nv
much, if not more. than the money
The Poor Richard Clubs Part
These are some of the things to which
me Poor Richard Club is devoting itsrf
we have not only II fitting pride in rho
glorious past of the city. but we are lookinr
also to the future, which will be the morc
brilliant in direct ratio as the city is modc
greater " '''""'
l.. Every citizen Of Philadelphia should be
,r9GtCr lor greater city, and the poor
Richard Club considers the odyoncemont "o w
me municipality as its greatest Job in life
we should plan md act so as 10 leave ou,.
descendants as grent heritage of thinos
Planned and accomplished as we have omr'
selves received from the founders Of Amer.
ica greatest and most American city, y