Arizona republican., 1921-06-26

he year to get returns from the cows. 5ut look almost on the same page, where it says about the cannery be- ng oversold for 10 days because it ,an not get the milk There is a quarter page advertisement setting 'orth the merits of a earned milk. produced hundreds of miles away rom here under climatic conditions not nearly so congenfal to the man as 4 well as the COW.
 But you will see the same add on the cover page Of our magazines and of the country regularly. | at what cost do not know.
 but when you talk about advertis- ing the Salt River valley and compare It with California as you are apt to do. 1 wish to call your attention to Just one of the many of California's s resources - the California Fruit Growers association. They have something to sell In fact. the sales of this association alone in the na- tlonal or worlds market was close on to sixty million dollars in 1920 and the cost Of the advertising. all though very wide and effective and aggressive, was only sixty hundreds
 
 Now, that am coming down to the point when l started out when I say that the Salt hfver valley has nothing to sell. I mean to say our produce is not concentrated enough. We have in the past jumped first from one thing to another. what ever seemed the best way to make big money quick We would go at 1t regardless of whether the land. that is, that particular piece of soil was right to grow the crop on or not, whether the man ha.c the peculiar ability to grow that crop Or not. and whether our season was right to get that crop in the maixet at the right time It did not seem to make any difference; everybody would go in for that crop The first we ever raised to make an impression on our na- tional market, cotton, Is too sore a
 spot to touch, and the less we say about 1t the better it is But was it
 the fault of the soil UT the climate
 or the water becauAr we have not been able to sell this crop. Don't blame it on that because this stag nation in the market is nation wide and is a calamity not alone for the Salt River valley But if we had our cotton planted on lands that would produce one bale or more to the ac-s I or the man had fitted himself to tho land and his crop we would perhaps not be in such bad shape as we are now.
 But I think We have learned a les.
 son that Is worth the price
 First. we have in the first tim, ! in the history of the valley a crol I big enough to sell. big enough [,
 make an impression, and second w
 are finding right way of sellin, | such a crop.
 I The fact that we have not beel
 able to market this crop as readil
 and smoothly as We thought W
 might, is perhaps a blessing. becaus
 If it had not been this way we woul
 have gone to sleep again on ou
 laurels, sounder than ever. and per haps the awakening would have bee harder than it nas been so far. O
 the other hand we have learned . thing most of us thought impossible ,, and that is that our bankers ou , community and our people could car 1 ny on, in spite of it all.
 ! Now to come to the idea I wish { , impress upon you: 1t is this. I'll \ farmer should devote himself to sue 2 farming activities as he is best fiji e ted for. provided his particular pies Q of soil is fitted for such crops as I e wishes to grow; If not, he will eitl f CT have to fit himself for his parti, s ularly soil condition or to get far n that best fits his ability and ti e crops that he wishes to grow. The a we should grow and devote all of ol t best energy and knowledge to sue y crops as grow to the best advanta, ' to the valley I would name just fl,
 or six. They are dairying. cotto ' poultry, cantaloupes, lettuce and vel T etables and citrus fruits. Only Il vegetables need a qualifying remsr "a That Is. vegetables should be grow d in season for the canneries becau e if you grow your vegetables in tl s sea son best fitted for the growil "a of them we can successfully compe if with any section in the United Stat h and instead of shipping in hundre 1e of thousands of dollars worth of t al canned goods we might ship tn ie amount out of the valley: but dol at let the vegetable farmer forget tn h, he will have to do the work aft Id he has gotten the land, the clims ot and the water If he does he W Ia make big money.
 ig Of course alfalfa has to have h. place like it had before, but let it tOISuIneu on the ldTIl- DY the co IT and the stock, and rotate with otf - crops like cotton, cantaloupe, lettu and grains, and the crops for chic of ems, stock feed. etc, and last but I an least, crops to make ensilage to Ike of your cows in first class conditi ,ot during the winter months.
 is What I have said about fitti m yourself to your soil and to your crC to holds. of course, also good to ys rs. cows your hogs. your stock and yC or. chickens. You must give the best we care, but you will also have to we that you get enough in return nk make a profit. A COW that gives O he 30 or even 40 pounds of butter
 might as well go to the butcher, ii ow wise a hen that will only produce he or 12 dozen eggs per year will k for you as poor as the COW with 30 poul rse of butter fat. or cotton land with l is than bale to the acre. or alfalfa [ %, you have to deliver to the train in export at. say. SIP or s14 per ton we
 in (Continued on page 6. Section ?