New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1921-01-14
Tells Just How
A Quality Car
Is Produced
lnsistence Upon 'sMaking
Sure" Is Reason for the
Success Of Studebaker.
Says Company's Official
By M. F. Wollering
Vice-President of Engineering and
Production, the Studebaker
Corporation

Corporation
To the owner who sits complacentlv
behind the wheel of his car, free from
the worry OF mechanical troubles there
is seldom a thought as to what is be-
hind good cars !nbuilt stamina that
enables 1t to stand up and give service
under every possible road condition in
every part Of the world.
Quality never finds its way INTO an
automobile by accident. 1t Is due to
certain reasons. to the presence of
high grade materials, skilful engineer
ing; exacting tests in laboratories, in
the factory and on the road: constant
inspection throughout the process of
manufacture. And these In turn mean
that the manufacturer must be big
enough and have resources and equip
ment enough to make sure that the
standards laid down are rigdly ad-
hered to-
Nor can the Importance Of tradi-
ton be overestimated. Seek the reason
for any great. long-lived manufacturing
success and you will find that the con-
Germ In question has not only held to
ideals of quality. but has possessed
the facilities for seeing TO it that quail
ity- was built into its product. In
material. design and workmanship it
has made sure" This has been Stude-
bakers experience.
Some sage has said that the train
ing Of child should begin with its
grandparents. In like manner it may
be said that the inspection of a car
should begin with the raw materials.
Not only does Studebaker specify high
est quality materials, but we check up
on all our supplies, subiecting these
materials to the most rigid and search
ing tests to make absolu tely sure they
measure up to specifications
With US even the smallest bolt re-
ceives careful consideration and an in
dividual material specification made for
it. Chrome nickel and chrome-vanad-
ium stecls are used on parts where
combination of toughness, hardness
and exceptional fatigue properties are
demanded and the physical properties
are increased from SO to Is per cent
over those obtained by the use of the
non-alloy s-eels. And 50 it goes through
out the car. In each case the material
is used that will give the best results
in the particular function it must per-
form.
The Studebaker research and expert
mental laboratories, unexcelled in the
industry, represent an investment Of
approximately 500 900 and employ 100
skilled men, each holding college or
university degree. In the chemical
laboratory materials such as steel bar
stock. brass, bronze, babbit and cast
iron are carefully analysed and checked
with specifications from the engineer
ing department. Steering knuckles,
transmission and rear axle gears, steer
ing arms and other vital parts are
regularly sampled and checked In the
mechanical laboratory TO see that pro-
ductlon is always up to standard. Spe-
cialized experts test finished parts for
strength by special machines which
exert crushing, twisting, pulling or
bending strength sufficient to break any
finished part.
1t is source of genuine pride with
US that the Series 81 Studebaker cars
represent what we consider the crown
ing achievement among the models that
have borne that name, not only for
quality but also for skilled design,
value and that insistence upon max
ing sure"