The Cordova daily times., 1921-10-05
MOVIE STARS TO CHARGE FOR
 PHOTOS
GRy International News scrvicc)

LOS ANGELES, Oct 5.-The axe of economy experts which has been | busy in all of the great motion pie ture studios here, has now fallen on movie" fans scattered throughout the world.
 The experts have figured out that saving of from sS5O,OOO to a cool million dollars can be effected for the studios and popular players of the fans are made to pay for photo graphs of stars,
 It was learned that a movement to charge for photographs and donate the money, over the actual cost of making the pictures. to some needy cause had been very successfully tried out by Mary Pickford and a Holly wood photographer.
 Many other film celebrities have indorsed the plan and are now CO operating
 Miss Pickford has been turning over the money received from the sale of her photographers to a Good Cheer fund for needy children, while other stars are swelling the coffers Of a fund for aged mothers from the sale of their pictures. It is pre- dicted by the arrangements of the leading studios that it is only a mat, ter of time until all of the stars will enter into the new charitable picture distribution plan.
 So next time you send for free photograph of your favorite picture star don't be surprised if in return you receive a card which reads about as follows
 Your letter asking for one of my pictures has just been handed to the committee selling my photographs for the benefit of the Aged Mothers Fund. There are numberless moth CTS who have sacrificed all their lives for their children and who find as the end draws near. they have been too liberal with others at their own expense"
 For some time a careful checking of the requests for photographs made from all parts of the world 10 stars and studios has shown in most in stances the persons making the re quests were attempting to make all collections which would include all the leading players. Some of the persons writing have their appeals down to such a businesslike basis their letters are printed. the name of the player or studio being merely written in.
 At many of the plants it has been customary for the stars to turn their letters over to studio attaches and the pictures would be sent out at the expense of the studio manage ments. This has been especially the case where stars have been under contracts to single producing or gani2ation
 The first day that Wallace Reid adopted the new plan three barrels filled with letters which had been sent to Reid were brought to his managers office Most of these let ters made requests for photographers.
 "I have spent a lot of time in an swering mail from fans for mum Der of years" said Reid to the cor respondent. "I have put in many an afternoon trying to add a little sunshine to some lonely life by q little messages of cheer | have writ ten these replies to fans at times when | should have been out on golf links or in the sunshine rccuperat- ing from my long hours.
 "I have. in common with other widely known players, come to the conclusion it is an injustice on the part of the public to expect studios or stars 10 pay out large sums an nually to supply photographs free 1 Those who really want them will be glad to pay small sum for the pictures if they know the excess above actual cost will go to a worthy charity"