The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1921-08-18
ENJOYED
BY s. D. EDITORS
SUCCESSFUL SUMMER MEETING
HELD BY S. D. p. A. LAST
WEEK HERE
ENTERTAINMENT FEATURES PLEASED ALL
Especial Interest in Addresses Made
BY M. V. Atwood on the
Country Weekly.

Newspaper publishers with their
wives and families numbering over
100, were in attendance at the sum-
mer meeting of the South Dakota Press
association left for their homes last
Saturday after n of the most success.
full and enjoyable meetings both In
point of attendance and interest that
the association has ever held in the
state. Dean C.. Trippler, Of the Canova
Herald, president Of the association,
stated that so far as his experience
went Brookings and State college had
taken care of the editors and provided
for their comfort and entertainment
better than anywhere else. This same
sentiment was expressed by practically
every visiting editor.
From the beautiful and sumptuouS
banquet on the evening of the opening
day to the closing picnic at Lake Camp
bell on Saturday the entertainment was
enjoyed by all in a most u~nmistakable
manner. At the banquet on Thursday
evening at Wecota hall about $50 per
sons were seated at the long tables
decorated with the choicest OF the new
varieties of gladioli from DR.. n. Il.
Hansen's horticultural department. Ar
tistic menus, printed by the school of
printing were at each place. The meal
was prepared by the regular kitchen
force Of the college under the super
vision of Mrs. VIM. E. Logue, and it
was served under her direction in a
manner that spoke %eloquently Of her
ability. The quality of the food and
the service were both so excellent it
might well be said that they were per-
feet. Music throughout the meal was
furnished by Prof. Christensen's or.
chestra, pepay college songs were sung
by q, group of young ladies under the
leadership of Miss Edna Riley. A
male quartette composed of Otis Moen,
Gerhardt OylOe, Lawrence and Clar
ence Olson delighted with several Sc
lections. After the Made at State
college dinner had closed and cigars,
donated by /. A. Taylor, had been
passed around, Nj. V. Atwood of Gro.
ton, N. Y, newspaper service man OF
the New York State Agricultural col
lege, gave a very interesting after din
ner address. In an entertaining way
he told of some of the most essential
qualities a successful country news
paper should possess.
Friday was the principal business
day of the session. The leading ad-
dress was given by M. V. Atwood
at the afternoon session which was
really a heart-to heart talk with the
South Dakota editors in which he pic
tured the difficulties which surround
the small town newspaper, difficulties
brought about by changing conditions
and growing sophistication in the small
communities.
"Our country weekly newspapers
must be more prosperous" said Mr..
Atwood. at is as important to the
community as it Is to the editor that
IN snail NC pIoopClouo, a u
struggling, down-at-the-heels paper
cannot. serve it's community ade-
quately and is not a good advertise
ment for the town. What do | mean
by more prosperous? First Of all, a
salary of at least $4,000 for the editor
and then a reasonable return on his
investment. Where is this revenue
coming from? Not too much Of il
from job work, for the newspaper
should be the publishers chief inter
est, but from a proper charge for ad-
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