Every evening, Wilmington daily commercial., 1921-01-14
NEW puparr MOTOR co.


New York, Jan. li.~~W. G. Durant,
former president General Motors Cor
poration IL is understood, will re-enter
the automomotive industry through Dn.'
rant Motors Co, ino., new company
which he has formed and capitalized with
200, 900 shares Of no par value stock
| Complete details are lacking, but 4
is understood that the company will
engage in the manufacture Of motor
vehicles Durant Is expected 70 make
announcement of complete details IN the
near future.
Durant Motors has filod articles Of
Incorporation at Albany with capi-
taiization Of s5,000,O00 consisting Of
900, 600 shares Of no par value. Inc
incorporators are Theodore Il. Ihiesing
G. c. Rautenberg and Benoni Lockwood
HAD GOOD YEAR.
The fact that General Motors Corpora
ton closed 1920 with comparatively few
unsQld vehicles on hand, with inventories
Of unfinished material substantially reduc-
ed from their Peaks and with ita finances
in exceptionally good condition is mainly
attributable to the policy Of retrpnchment
which was inauglrato last summer
The new financial interests which carne
iuto the company at that time made
survey Of existing conditions and although
there were few sigma of any let-up IN the
demand for motor vehicles immediate
steps were taken TO curtail tho company
activities.
During Tho past wear General Motors
was repeatedly mentioned in tunoiF of
oonsoldations with various automobile
companies none Of which materialized
There is still more or less gussIp Of
gigantic merger Of General Motors with
several other companIes
The PROSPECTS, nf any such consolida-
ton being ELECTED however, are very
remote At the moment eli six Of the
company's passenger car divisions have
manufacturing capacities sufficiently large
TO produce more cars than they arr likely
20 be called upon 70 turn out for sousc timc
The line ranges from the AGO Chevrolet
which completes with Ford AZ closely as
any other car made, through 2 list oi
medium priced CATS to Cadillac the
highest priced General Motors paEscng-
or car-which tho management believes
answers every requirement for utility
automobile providing, az the same time.
n mRNumu Of comfort. IL IL pointed ollt
that cars like Pierce-Arrpw and locmoco-
bile, for instance. appeal TO rather limit
eci class who demand distinctiveness, thus
eliminating the possibility Of standard
ized production.
In tha truck end General Motors IL
not lacking IN addition 60 Genera
Motors Truck division which turns out
n line of trucks ranging from ] ton 10 )
tons capacity the comparatively now
Samson Tractor division produces one
and two ton trucks which are especially
ADAPTED for use on farms.
TO DEVELOP EXISTING FACILITIES.
Rather than acquire any additional
lines il will he the aim Of the management
TO gradually and fully develop existing man
ufart,lring facilities and Just rs conserva-
tism was praoticed 20 good advantage last
wear it can be expected that this policy
will be continued.
General Motors Corporation occupied
prominent place In the march OF events IN
the automotive industry during the past
wear II figured in succession Of important
DEVELOPMENTS which had considerable
effect on the industry as a whole and whic
established the company more definitely
as the leader in it's line.
Throuk the sale of SEA, ,000,00 Of
common stock early last summer the
eompanys financial sponsors-the du
Ponf interests-were joined by two other
powerful factions in the shape Of the
British and Canadian Explosives Trade
groups. who purchased $50. 900 of the
stock, and the Morgan interests who I'm
derwrote the remaining S2S, S,000,000 and
acquired o substantial interest IN the COM
pany for themselves
The next important occurrence IN the
affairs of General Motors was the ac-
QUESTION by the du Pont interests of
most of the stock held by " {. Durant,
organiser and president of the company.
This placed control in the hands of the
du Pont and Durant retired as president
to be succeeded by Pierre s. du Pont.
On the outlook for General Motors and
the automotive industry as a whole,
officials and directors of the company
take an optimistic view. There will be no
attempt at expansion on a large scale in
the immediate future but rather an effort
to place all the General Motors divisions
in relatively the same class with the Buick
and Cadillac units, the two best money
makers the company has.
II is not unlikely that the company will
give up some of It's activities in lines not
affiliated with Che automotfvc industry,
For example, the immense Durant office
building at Detroit is a project which
some Of the new financial interests in the
company do not feel enthusiastic over
and if the opportunity appeared TO dis
pose of it the management probably would
not hesitate.