Bisbee daily review. [volume] (Bisbee, Ariz.) 1901-1971, 1921-09-11
SEM|-PNEUNATIC
TRUCK TIRES
PRODUCED

1t is not so many years since the /
first motor vehicle made is appear /
ance On the roads of America, yet, |
in the short time that has elapsed |
since then, the development of the mo
tor vehicle has been amazing and ire
mendous.
The rubber tire has played no small F!
part in the development of the motor
/ truck industry. Indeed, it may not
/ be amiss to say that were it not for
| the invention OF the solid rubber tire
/ it is a question if the motor vehicle
industry could have reached the pro-
portions it has.
BE that as it may, with the con-
/ tinual growth CT the motor truck IN
dustry and its adoption into the life
of practically every town, village and
hamlet in this country. the demands r
upon the motor vehicle became more
1 and more numerous and more anu
more eXacting. The inventive and
| progressive genius of the motor vehi-
Gle industry, however, kept pace with
the needs Of the moment, and step
in step with the motor vehicle indus
try the B. F. Goodrich Rubber Com
pany contributed its quota if improve
ments to help the motor vehicle play
it's part to the complete satisfaction
of the business life of the country.
Yet, although the contributions OF
Goodrich have been many and weigh
ty, indeed, in many respects vital, to
the progress of the motor truck, il
is a question if the d. +. Goodrich
Rubber company has to it's credit an
achievement that can compare with
its latest and newest invention, name
ly: the development OF what is like
ly to be the reatest improvement il
truck tires that has put in an appear
ance in the past five years, the semi
pneumatic truck tire.
The semi-pneumatic truck tire is eX-
I actly what its name implies. Possess
! ing solid tire characteristics, it has
d to an exceptional degree the Tesil-
y fence and cushioning qualities Of 4
pneumatic truck tire. 1t is not a
cushion tire. II is something more
than a cushion tire. 1t is a semi
= pneumatic tire for motor trucks
BY virtue of it's unique design, il
n ! possesses to so great degree the
! ability of a properly inflated cord
9 truck tire that this unique quality de
"a
gested by the name Cushion, hence
\ the name semi-pneumatic.
y The outside design of the tire is II,
8 every respect as effective as the in
4 refnal design. A groove is nodded in
8; the tread for its entire circumference
q The groove helps to prev ant skidding
q In addition, there are a number OF
y side blocks or the tread, designed *
8 give traction in soft going. The side
n slots between the blocks add to the
& residence of the tire and by breakil;s
q up and reducing the fractional wave
materially reduce gasoline consump
ton.
g Not the least important feature o.
" this tire is The fact that the tire fits
& the standard S. A. e. wheel and thai
n the regular solid tire press serves tC
y apply the tire, eliminating all extra
N flanges and bolts and screws and spe
q cial wheels, all of which add to the
3 initial cost and increase the unspruns
q weight of the truck, which is uneco
b nomical.
n The development of the semi-pne'I
q matte truck tire is just another in
4! stance of Goodrich aggressiveness. L
& was Goodrich who pioneered the core
4 tire for automobiles in the develop
b ment of the Silvertown cord tire
Il That tire has set new standards foI
& mileage and tire economy, and ha'
B been found as rugged for rough cOun
b try roads as for city pavements. I
n is sinificant that the B. F. Goodrich
n Rubber company's cord is today stanl
A ard or optional equipment on 176 o
E the cars manufactured in Americ;
n and is the choice equipment of tn
r fastidiOus Car manufacturer from
e abroad seeking a market in thii
IS country.
z Emerson said: Hitch your wager
q to star" Were Emerson alive to
b day, wen venture that he would hay,
= added, land make sure that your wa
z gOn has a~motor and four Goodrich
h tires