Every evening, Wilmington daily commercial., 1921-12-31
BUSINESS FORECAST FOR NEW YEAR
BY Roger W. Babson n
(Ail Rights strictly Reserved)

minated. II takes time 10 correct all
these unfavorablc influences"
The year 1922 Will servo TO smooth
out many OF the difficulties. As TO
commodities. most agricultural and
food products are already at tho low
point, and ought slowly TO recover.
Others. liko petroleum products,
chemicals and certain building ma
terials, are still too high. Generally
speaking, localities and industries
which had n big boom during tho war
are absolutely fiat. The other locali-
ties and industries have been little
hurt and are doing fair business
This again Is q wonderful dcmonstra-
tlon Of the great law Of action and re-
Gction.
Furthermore, statistics show that
the localities which were tho first TO
slump viii be the first to offer sales
opportunities. During the coming
year, the northeastern section OF tho
country will show up moro favorably
than other territories, and the salea
departments that are ready for COM
petition will get the business.
at is q great satisfaction that tho
monetary situation is so much better
than last year. In spite OF its severe
criticism, the Federal Reserve Board
is entitled to great credit for tho way
It has handled things. Money will con-
tinue TO work lower, and this means
that bonds will continue their upward
trend which l so strongly emphasized
a year ago. This is one thing on which
we can all be optimistic. IL you have
not bought your bonds. buy them he
fore they get any higher. ] am also
feeling better concerning the stock
market, although it Is still two sided
as far as the various groups are con-
lcerned. Regardless OF the 1922 record,
and temporary reccveries commodity
price averages should work slowly
back toward pre-war levels.
Remember. however, the following
favorable points OF 1922:
I'D Money is getting cheaper every
day.
"(2) The Disarmament Conference
and similar factors are making some
things look better.
"(F) Taxation tendencies ere now ir
! tho direction to help business.
''(D The Congressional elections
. take place this year.
"(5) In moral and religious sonse
tho people arc getting nearer TO IN,
earth.
Just a word concerning these las
two points. There Is no doubt tha
r the administration is going to d'
: everything possible TO bolster III
} things and make everybody happy a
tho year moves onward. Such a pro
: cess would work q decided stimulan
/ into the situation later in tho year
= even though the year as n whole ma,
not show up any better than 1921
= Again the awful wave of spending
high living, crime and irreligion Incl
/ dent TO 1919 and 1920 is passing away
y This is fundamental 10 the Who'll
{ business fabric. When we get back {
Y the old shioncd Virtucs-thrift. hon
= .csty and true religion--we can look 70
= good business.
:. THE successful concerns of 192
= will:
,. "CN Get their prices as near to 19i
n as possible.
"CB) Re ready for severe competi
ton.
r "(C) Cut down overhead.
q "D) Increase turnover
5. "us) Exercise real salesmanship.
There will be business done in 1872.
= but don't forget the old saying, II
d that seeketh, findeth.' There will /
! business and the man who goes afte
i il aggressively will get it,