The New York herald., 1921-10-27
So Advertising Clubs Take
Oath, Just From Reading
the Circulars.
U. s. CANNOT FIND BEDS
WOuld-be Investors Warned
Against Promises of Avia-
tOr-PrOmOter.

The Associated Advertising Clubs OF
the World maintains national Wig
lance committee which does it's best
to make life uncomfortable for swim
dlers that besmirch the honorable
business--or is it an art?-of adver-
tising. Their attention most recently
has been called to a colorful and lively
individual, habitat Houston, Texas
named s. z. J. Cox. 1t is the same
Cox who got lot of personal adver-
tising more than year ago by enter
ing machine in the James Gordon
Bennett air race in France.
According to report issued by the
vigilance committee, Cox has about
beat the record for glowing promises
to prospective purchasers Of his COM
modities. There have been Three
Hundred Per Cent. Ponzis,' but these
persons were merely pikers alongside
Mr.. Cox Of Houston, for he promises
1000 per cent. Buy a piece of his
goods for $3.50 and your return on 1t
should be $346,907. Since opportuni-
ties like this are simply too good to
be true, the Associated Advertising
Clubs, 10 West Fortieth street. pro-
ceeded to look up Mr.. Cox.
They found that letters and literature
used by Cox advertise for sale unit
leases in 1000 acre potash lease
IT.
report made by a person described as a
potash expert. one Earl c. PGpp, refer
RED to as Major Popp. TO the effect that
every acre or the thousand contains a
bed OF potash al least 200 feet thick ana
worth s5.676.660 in the New York
market The total expense OF extracting
and shipping being deducted, the profit
on each acre is figured at s3,i69. 070.
The lease owner gets 10 per cent.
royalty, which gives an estimated re-
turn to him of from s34s.9o7 to s567.6s
depending on whether the royalty Is on
the gross or the net All this for $50.
Later en- he raised the price to 5000 for
another batch of 1000 acres.
Potash Is OF particular interest to the
United States Geological Survey. It
made ar investigation through its Texas
field men and the result was that the
survey says Mr.. Cox must be dreaming.
The report of the vigilance committee
OF the advertising men. as released by
the director of the Associated Clubs.
Carl Hunt. yesterday, proceeds as fol-
lows:
The United States Geological Survey
makes the statement that no authen-
ticated discoveries of potash have been
reported in Martin county. although
they have men in the field who should
know OF them il they exist. The Geo
logical Survey has experts investigating
the probable presence of potash IN oil
wells In the general region Of West
Texas of which Crane. Ector and Martin
counties form a part. Potash has been
found In several places, but under cir
cumstances which render I. impossible
to state whether il exists in beds suf-
fciently thick to pay for working 1t.
The Geological Survey has unhesitat-
ingly sent out warnings against get rich
quick promoters using potash as basis
for their operations and denying the
statements accredited 70 its representa-
tives and giving the facts as set out
herein. Although the Government ex-
perts cannot determine the thickness OF
the stratum. Popp infallibly determines
that It Is 1.100 feet thick.
THE Cox Realization Company OBJ
tains an acreage OF more than 100000
acres on the strength OF this and then
calmly assumes that all of IL contains
potash. that the potash is at least 200
feet thick and will bring profit of
more than $4,000 an acre. Yet the
Geological Survey states there Is no
authentic evidence of potash discovery
in Martin county"