Newark post., 1921-04-20
Printing Costs
At KellS

visitor kels made the observation that our
building palaa for country Job Office" crossed my
ngers and thanked him for the compliment Gancing att
him. | wondered what he meant to say. There al
long in his expression. So have been thinking.
In the language of University Circles he said mouthfu At
first did seem to be much but the blank line insert was
the thought He had hidden by what he thought would
Halter But didn't He did not the place. His
pertinent question.
First, the building is 'paatial. The word smacks
OF aristocracy and royalty in the glded And Kes-
the building the Idea thus conceived There
nothing OF palatal royalty here.
-, Second this is not country job Office. 1t is Plant
country job office generally and correctly understood
smell of OIL ink litter and drt-unt and untitled for any
expression OF work The engine and boiler of the
ordinary factory far it. Neither light sunshine
are welcome But Kels-a plant where Master Craftsmen
study and work at the art of printing it different Here
Shop all four Sides light sunshine place where
boys and girls laugh and work play and express the
family associated with another Yes, we are in the
country and proud of it. The idea of printing being done only
in the city out of date In by the unknowng
prevails but not those used to the best in either
artistic or commercial printing All the way back the
Monastery of kes itself the Seventh Century, the best in
printing has been done in the country.
lhe visitor meant to inquire of printing but
social training reared upon false basis the bust
ness inquiry. Such building with such spaces with ex-
pessions of interests in the workmens welfare meant to him
increased costs This pertinent and deserving of reply
here printing places and in cities nearby of times
machinery and capacity with less floor space than here
Down town close side street, half hundred men
work at and machine by fly specked electric bulb all
day long They eat their lunch leaning up against the roller
rack The idea of color of walls that restfu flower in
the window ledge that cheers lawn enjoy are all un-
known to them Then surely printing could be done cheapy
there But wait Electric lights money high
and into Insurance COSTS dull headaches from
lack of air add to the time card.
AT kels sunlight air and cheer of the open are all free
lights Insurance kes reduced to
minimum. Taxes out-inh country taxes Our over
head is such that city dream Of Rent
significant Our building upkeep and all that goes
head do compare with the smallest job Office of the city
But how about equipment and laborsavng machinery
say2 All right. The lay out and arrangement Kes
has been copied and made by of the largest
Type Foundres in the country. is considered model Our
machinery is the most approved in the craft
So kels you will find overhead charges very low
Our men They the kind that the City constantly try
ing get They efficient and love their work
Our building and lawn, little touches of color and
only lovely things have but labor saving
cutting Devices
Our Ideals all we'll founded and practical Printing
here costs less rather than than in the city shop That
s-fo the Kind of Printing do and the render
So here endeh the lesson "palatial," country lob
Office, and printing costs.