Arizona republican., 1921-01-09
Tire Prices LoIUer
 Than At Any Time
 In Last Ten Years

How would you like to buy sirIoin steak at l4 cents a pound2 Would you fil your basement if coal was selling at @ a ton2 Would you wear your old clothes" fl an all-wool suit could be purchased for St62 How about shoes at S3.60 per pair; women's heavy grade silk hose for so cents a pair and a full weight loaf of bread for 3 cents2
 Just imagine, for the sake of com parison with present day commodities, slice of 70 per cent from the prices in effect throughout the country in 1910. You would have. approximately. tho above figures quoted to you by your tradesmen.
 what has that to do with the prices of today2 you ask
 This unique comparison is advanced by the B. r. Goodrich Rubber company. in announcing to the consumer their reductions ranging to 15 per cent fin the prices of pneumatic tires and tubes, to Illuminate the fact that there is at lePst one commodity, namely automo- bDo tires, that today sells for approxi- nEitely 70 per cent less than in 1910.
 9n an official statement the company sssid:
 rIn view of the fact that before the prcsent recession in prices. tires ac- tftlly sold for % per cent less than they did 10 years ago and at the same tine gave their owners nearly double tfe mileage. the public has been given au unusual demonstration of the say- irag in modern quantity production. Today, tires cost the users approxi- mhtely 40 per cent less than in 1910.
 fThe Goodrich company realizes that coalitions can never return to normal without reductions in the cost of prac- tigally all commodities of life. and it Is determined to aid in the movement oven though by so doing, 1t suffers a loss for the time being. The company feels that it will be more than compen- sated by continuing to assist its GUS toners to get back more rapidly to ndrmal living conditions.
 "A recession of tire prices will have % Beneficial effect on the entire auto mobile industry. It will prove to be a big forward stride toward restoring the entire industry to normal production ufdi prosperity. Spores of cities fin whieh automobiles, parts and access soribs are made will feel the impetus of lower tire prices reflected in increased production. Any action tending 10 lower the cost of motor vehicle opera tiors cannot help reacting favorably for fhe management and employees of the allied automotive trades.
 flfuFlnefIuOFes tne lower cost or auEO- molgle maintenance will stimulate their use .by present owners and encourage purchases by prospective owners. Most important. though. will be the effect on trankportation, both passenger and freight.
 rcheaper tire mileage stands out in bold relief by further emphasizing to the travelling public the economy of autnSmobile travel as compared with transportation by rail. Before the tire price reduction travel by train was more expensive and less flexible than motor travel-considering of course. that automobiles average three passen- i. gers 10 the car. Now the saving is hlrther accentuated in the motor cars favor. Increased highway transporta- tion is certain to result.
 ~Truck transportation. too. will ben- eft. The recent increase of s3 1-g per cent fin railroad freight rates is also ex- pected to stimulate motor truck haul age. particularly since the wide-spread i construction of good roads is tending