Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1921-01-18
HESIT3NCY OF BUYING;
WORLD RAPIDLY LIFTING

The wave of nesitancy that hit the
buying world when symptoms Of
lower prices became realities in va
rous rections, notably in the auto
mobile industry, is rapidly lifting, at
least in the direction of the Gardne'
Motor Co., Inc, St. Louis, builder III
the Gardner Light Four. This was
the assurance given by w. H. Yeldell,
in charge Of the sales promotion de-
partment of that company, support
ed by two convincing facts taken
from recent records of product on
nd shipment.
The n-Hollahan Co., Inc,
of Pittsburg, Pa, IS the latest add.
ton to the distribution system of the
Gardner company land starts with a
definite order Of SO cars a month To
get the cars on their floor with the
least delay, the first carload went
forward by express, to be followed at
brief intervals by freight shipments.
This was the initial evidence Of the
going of hesitancy referred to by Nj.
Yeldell. The second was telegram
from the Hollander Motors Corpora
ton, New York, distributor of the
Gardner Light Four, for 20 cars,
made up of 60 touring cars, nliis
roadsters and one sedan.
1.-THE stipulation of only one sedan
was the result of information had by
the New York distributor that one
was the limit for shipment at once, :"
Mr.. Yeldell said. 1.-THE fact is that
each of our distributors and larger
dealers are calling for sedans in a
chorus that stumps us for the mo-
ment. While every effort is being
and will be made to get out this
model of our car in volume to meet
the late fall demand for it in reason
able time, some delay is inevitable.
| The first of these closed cars must go
to the principal handlers of our prod
uct for display purposes, and then we
shall strive to keep closely in step
with orders as they reach us. 1t ism t
possible to build the sedan as rapidly
as either the touring car or the road
ster, demand for both of which is
keeping up strongly, the heavier body
making lot of difference"
The Gardner sedan, built to accom-
modate in comfort five passengers, Is
we'll provided with the appointments
which made an enclosed car restful
and attractive. Included in these ap-
pointments is a standard heater to
provide warmth for winter driving
The first sedan was released from
the factory October IA and sent to
the display rooms Of the Schlecht
Motor Car Co., distributor of the
Light Four in the st. Louis district.
The interior is upholstered with at
tractive and serviceable warmth for
winter driving. The interior is ur-
holstered with attractive and service
able velour trimming, and the backs
and cushions are deep and soft Easy
entrance to both front and rear sea.
is provided with four doors, the glass
panes in which are fitted with noise
less automatic lifters so that they can
be raised or lowered to any desired
position with little effort. Fittings
throughout are handsome and COM
plete, and to these features OF the
sumptuous order are added an instru-
ment board that lacks nothing and is
handy, making the driving position
all that coul be desired, with extra
long shifting lever and large steering
wheel, while an easily adjusted triple
windshield gives ample ventilation.
Automobile dealers in much of the
Mississippi Valley territory. who are