Hickory daily record., 1921-04-29
To
DISCUSS BIC
SUBJECT

Atlanta, Ca, April 29.-Prosperity,
based upon the great business funda-
menta.s Of industry and integrity
that is the chief theme Of the great
world advertising convention to be
held here, June 12 to 16
This viii be an event noteworthy in
Atiartc's history, for business men
and wome in their re-
spective interests-will come here
from all parts Of the world to reap
the benefits CT this great educational
meeting, and to enjoy the hospitality
of cur city.
1t is an event equally noteworthy
for the entire southeast, giving op-
portunity, as it does tc- visit one of
the great conventions without the
! necessity CT long-distance travelling,
and giving opportunity also to share
with Atlanta in welcoming those
convention visitors who will extend
| their trip to include nearby r. cities
! and communities. r
In carrying forward the theme of
the convention program, Irwin F. Pas
chall who hes the program in charge
Aill see to it that there is an abund
| ant by-product Of brass-tack. busi-
ness-tullding inform tion.. which del
egates may take home and turn back
into bigger profits and better bus;-
hess.
For example there will again be a
practical merchandising confera nee
foc the retailer. open tc all register
cd delegates. This conference will
benefit not only the retailer and his
salesmen but also the newspaper ad-
vertis 'ng man. Nt:tose duty it is to
help the retailer who uses his adver-
tising space, as we'll as various other
buyers and sellers CT advertising
spece whose prosperity depends upon
the ability of the retailer to djstri-
butte go ods economically.
In like manner. there will be de-
finite helps for the financial adver-
tlser. newsr- per man. poster adver-
tising man, export advertiser-in fact
for those interested in every side
and every phase Of advertising. ior
these world advertising conventions
have one underlying motive-they are
educational.
1t is not uncommon to hear man
who has attended conventions Of the
Associated Advertising Clubs say
that ideas he gained have made. or
have saved him or his firm thous
ands Of dollars.
Running through every general and
department session, there Mill be d
strong lea fer truthful adver ising
for a firmer grasp upon the fun1a-
mental principles of Business Nor
ality- and compelling evidence will
be given Of the power of truth and
the square deal to build permanent
prosperity.
The striking feature of the, Allan
ia meeting will be the great exhibit
of American and foreign advertising.
under the direction Of Charles Il.
Macintosh, of Chicago. This exhibit
will include number of notable ad-
vertising campaigns }vhichi will be
explained by the men who .pl2nned
them. 1t will also show representa-
tive displays from England. France:
Germany. Holland. China, Japan'
Australia and South America This
will not be an exhibit designed to sell
advertising space or the tools of ad-
vertising-the seller viii be forgot
ten, and the exhibit will be educ4tion-
al and solely for the benefit Of the
convention delegate.
For the entertainment features, !
the Atlanta Advertising Club has
planned a series of 1orth-Whlle at
tractions-some very large and elab-
crate events, and others Of smaller
scope. but all thoroughly oharacteris- :
tic cf the south. and in full keeping
with those traditions which have
made the south synonym for real
hospitality and genuine cordlal1ty.
All business men and women are
invited to attend this convention. Inc
benefits of the gathering will not be
confined t. members of the Assocla-
ted Advertising Clubs. because this. Is
an educational institution, existing
for the advancement of advertlsllng
as an instrument Of greater service
to the public, and therefore Of great,
er profit to the business man ana
woman. A special railroad rate OF a
fare and half fer the round trip 10
Atlanta has been granted and TINS
rate may be obtained by convention
visitors upo napplicetion to an az
f;liated advertising club or by apply
mo direct to the headquarters office
Of the Association. For hctel reser-
vations. and any further informa,'on
those who plan to attend may address
p s. Florea. General Manager llo
west 4Oth Street. New York.