The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1921-02-21
Blackfoot Storage Battery Co.
(BY R. KENNETH EvANs)

No matter how classy your automobile might be
how much power rated have by the manufacturer
there is nothing that will make it unless it is equip
ped with storage battery in good condition.
Too many owners of automobiles do not pay
enough attention to the vital part of their The
storage battery the to the automobile that the
brain is to the human body and unless it functonng
properly then the operate dead and the
same condition exists in the human system if the brain
is not working as it should.
Some of the most eminent specialists in the
medical world today brain specialists who do moth
ing but specialize on diseases of the brain and how to
cure Them The same thing applies to the automotive
world Without man thoroly conyersant with stor-
age battery work and with the equipment handle this
work than 50 per cent of the automobiles in the
country today would be out of commission for the
son that the average does not take the proper
care of his battery and the electrical apparatus which
the life of his machine.
In Blackfoot the Blackfoot Storage Battery COM
pany is one of the best equipped institutions of its kind
to be found anywhere in the great northwest Under
the management of 0. r. Merrill this institution was
established two years ago and from that time to this,
after the short time taken in letting people know that
such an efficient institution maintained in the city,
this institution has enjoyed the oriy of the battery
work in the county
Mr.. Merrill not only operates this institution from
the standpoint of making it financial success, but op
from the standpoint of giving efficient service to
battery users and the making of his place of business
credit to both the city and county. He makes calls
necessary to do battery work that may be stalled
because of the inefficient work of the ignition system
He cares for the battery, doing all the repair work
ignition all automobiles.
The owner of an automobile does not have to do
without the use of his car while battery repair work
being done. Mr. Merrill has available thiry-fve rental
batteries and has that will fit any make of This
that he will supply the owner of an automobile
with rental battery at nominal charge while his own
battery is being put into shape.
The company duly authorized representative
Willard Storage Battery for this territory and is the
Idaho take exploiting the Will
lard battery knows to be the nationally known
and battery Of today An extensive stock of new
batteries always carried hand we'll parts for these
batteries All the service work done Wizards under the
sales contract which with Willard batteries is done with
by this efficiency
vice the ability the handle the particular
job repair the batteries the that the best
line of batteries the market handled the
for the popularity of this institution
Mr. advises every storage batteries
should their batteries tested inspected regular
ervas and he always glad to do this Of In add
ton to the battery work extensive line Of electrical equip
in stock including equipment
one OF the best equipped institutions of its kind the state