The Washington herald., 1921-11-13
SEE THAT WOMEN
LIKE EQUIPMENT
FOR COOKING JOB
In Solving Culinary Prob
lens Realtors Have Bet
ter Sales Chance.
w IDE Ape AL
Provide Talking Points in
Residences to Win Over
Sales.

How often have we heard the
statement that the woman is the
member Of the family to whom the
realtor must sell the houser Grant
ing that to be true, even in . limit
ed sense, the realtor has found
many ways Of providing talking
points in his houses with which to
win the ladies.
After Dad has been pleased with
the mention OF the good construc-
tton that will prevent upkeep bills,
the insulated walls and the fur
mace that keep down coal costs and
such other points that men must
be sold on, then the realtor of to-
day points out to the women the
garbage incinerator, the many
clothes closets with their trim gar
ment carrier systems, the hardware
and plumbing fixtures of national
fame and the attractive lighting
fixtures.
Just as no inspection tour
through a new house Is complete
50 is that kitchen incomplete which
does not offer some Of the new at
fractions to women. Imagine a
woman already well pleased with a
house. entering a kitchen complete
~ equipped. yet with not a sink.
stove, or a refrigerator in sight.
Concealed Kitchens.
4 kitchen cabinet along one wall
IS approached and it's three long
doors opened. Behold, there. com
pIetely hidden and out of the way
when not in use, are found a gas
range, refrigerator. sink. drawers
jor pots and pans, shelves for
LIishes, preserves. food. and con-
containers for sugar. flour. etc.-a
veritable kitchen and pantry com
bined-all in the space of a row OF
cabinets. Imagine what the wife
Of your prospect would say to that.
While the novelty OF a kitchen all
cncased in a cabinet is Of value to
the realtor builder. It is only one
point in which this type of kitchen
excels. Consider the matter Of
space. Apartment hotels. where
several hundred apartments are
provided in single building OF
not extraordinary proportions, are
made possible by saving space, by
the elimination Of bedrooms (using
disappearing beds). cutting dining
rooms down to small built-in Pull
man alcoves. and by condensing the
kitchen into a kitchenette.
Price Reduced.
This same idea applied to the
residence saves enough space to re-
duce the construction cost in a
most pleasing manner. 1t is easy
TO see that II a kitchen is reduced
from 1Ox12 II. to 10x6 IT, material
IS saved all the way from the foun-
dalton to the roof. and none OF the
efficiency of the kitchen is lost.
The floor plans illustrated are
examples Of what one builder near
Chicago did with this idea. All Of
the dozen or more houses built
after this plan sold before any of
those erected by neighboring build
ers who used old-fashioned kitch-
ems and pantries, and the kitchen
cite type Of house cost its builder
less TO erect.
The steel cabinet may be used
either as illustrated or in single
units. The units are separate. one
containing the range, another the
sirk, and the third the refriger-
ator. A single unit or any combi-
nation Of two or three units may be
used to suit local requirements.
Frequently. particularly in the
case Of apartment hotels having one
room suites, the kitchen cabinet Is
placed In the living room. During
the day its doors hide all evidence
of the kitchen equipment. When a
meal Is being prepared. the doors
can be opened so as to form a
screen about two feet IN front OF
the cabinet This arrangement IL
also used when the kitchen Is in
cluded as part Of the dining room.
The steel kitchen has peculiar
merits that are very successful IN
attracting the eyes OF women. and
Il has been demonstrated that
women are sold by them. which Is
all we should ask.-National Real
Estate Journal