The Parisian. (Paris, Tenn.) 1907-1962, 1921-07-15
STORY OF PRICES
TOLD BY CHARTS
leach Diggs Motor Sales Company
Have Interesting Way of Com
pairing Different Values.

ptfliS
Anyone interested in prices and
there are few of us who are not in
terested these days-wll find some
unusual disclosures in a set OF charts
just released to their dealers by
Dodge Brothers.
The charts are not confined 10
automobile prices, as might be as
sumed from the fact that they were
issued by an automobile manufac-
turer, but show clearly and acct
rately the remarkable variations in
the cost of hundreds of commodities
over a period of seven and eight
years.
IT, by any chance, your salary has
been recently reduced and you are
inclined to grumble, try the simple
experiment of comparing your pres
ent salary with your salary in June,
1920 when the peak was reached
in the prices of most commodities.
If you are making as much now as
you were then, you are still Al per
cent ahead OF the game, according
TO one Of the charts, which shows
decline Of Al per cent from June,
1920, to June, 1921, in the prices
of 321 commodities. Ii you have
been reduced 10 per cent, you are
81 per cent ahead.
Dodge Brothers did not issue
these charts, however, TO attempt to
Justify any salary reductions" said
LcachDiggs, but merely to prove to
The public that the price Of Dodge
Brothers Motor Car has been re-
markably low all through the period
oi high prices, as compared with
the general trend. How they could
have made their recent big reduction
in. the face of these figures is more
than | can explain. They were al
ready below the present price of the
great majority of commodities and
they had not been getting the alb
formal profit that retailers of these
commodities We're getting the last
six or seven years. Still they re-
duced from $195 to 1865, bringing
the touring car down to the as
founding price oil $685., fob. Detroit
a few weeks after announcing that
the car hereafter would be equipped
all around with oversize cord tires
| Dodge Brothers have unlimited re-
sources and when they buy materials
they naturally get the most adYnl-
tageous prices. But still ! am not
quite able to see how they sell he
car at this figure. However, ,ihat is
not matter for dealers to worry
about / know that the car is better
than it ever has been and | am here
t. sell it on that basis.
Leach Diggs Motor Sales Company
made an Interesting comment on the
subject of household economics
Now and then people who intended
to buy "a car come to u.s." they said
with the story that their wages
have been reduced and they Will
have to put it off or abandon lie
idea altogether. Now these people
can really afford to buy ca. but
have not taken the trouble to figure
il out, They have simply failed 10
readjust then own mode of living in
keeping with the general economic
rcadjustment. Their salaries have
been higher than ever before ana
more or less eXtravagant piaue of
| uNllB without feaHHlnB lIlll t]lS
could not go on forever Nothil.g
was too good FOR them. ynay had
their full share of worldly cnjey-
ment. Why not pause, lock arolnd
and see what is happening to the
world? Wouldn't the pleasure and
convenience OF owning an aHtomo-
bile offset the slight disappointment
of not being in position to attend
every social function that comes
along and of buying everything that
your ncighbor buys? | know it
would. There is real enjoyment in
owning motor car aside FROM the
fact that it has become a real ncces-
sity in business. Readjust yourself
and your household to meet present
readjusted conditions-and then buy
a motor car"
Leach-Diggs Motor Sales Company
also said that anyone who may be
interested in their price charts is at
liberty to examine them at their
SalpSrOOmS