Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1921-03-14
MOORE AUTO co.
PREPARING FOR
GREATEST YEAR
One Hundred Per Cent I'm
proverrent Made in Plant
to Meet Demands

,6o1V9So Ia foT0 cars, LfUC8es
s TastSss. parts, repairs ana accessories
company for the coming year. Tom
Moore. manager announced in telling
OF the plans which his company 10
making for this year. Although many
dealers are. laying low IN sales At
present and are not making excep-
Fhonal Plans TOT the year, MI. Moore IL
only planning on having q Dig
year, but he IS backing q program for>
one OF the bfgkest years In hS Ss>.
tails: ~
The largest sales tores ussd for over
Rearransernsnt OF the company
building. allowing quicker and better
service for repairs, and allowing more
storage space:
/ The insta !lation Of 4 truck service
between here ana Fargo, to bring al
from tie Ses Ford aIS Sraneh a4 It FARO Ssne: max.
ing for'better, quicker and more econ
oMfcal service: y.
Plans Tor heavy sales Of Fordson
tractors and farm machinery which is
made especially for use with them.
Predict Big Sales.
SALES ytll Be better THIS year than
S~Ss ~ W. pS4 IA<OSAG S&44Cs G3Ss 04OO1S
said. I'VE realize that we must find
some way to finance purchases. but
the condition At present is Of the
pocketbook>a and not the mind. People
req lie that q reliable automobile is a
good investment and depleted finances
is the only thing that al hold back
sales" January was as good a any
month the Moore company has yer
had, Mr.. Moore said, although this
Uy2A n0 ri 1Iy~ A1iA "a thA H-~ASA~t
weather. February was almost. as
good as January, and March is start
tns out even better than January did.
he said.
A new method OF marketing was
adopted BY the Ford company, on
December !. which does away with
the sales territory" plan used BY
practically all other dealers ana here
tofore BY the Ford company. This
elusive rights to territories, and that
an authorized Ford dealer ma make
sales IN any part Of the United States
The Moore company means to take
advantage. OF this nav plan, and with
a larger held to. work in. and more
salesnaen, expects better business.
Ono New Feature.
There is but one new feature on the
Ford products this year.. a special
gear ratio in the worm drive Of Ford
trucks. which enable the truck to
make a normal speed OF rs miles an
hour. whereas the normal speed is
now but Is. New trucks will be fura-
isted with Or without this seat ratio
as tho purchaser desires,
A truck equipped with this gear II
70 BE- put on the Farso.Gsand Forks
route. carving repairs and parts from
the Ford branch 1t Fargo. The. truck
which has been making this trip has
proven Mr.. Moore Gays, that better
and cheaper service can be made by
the trucks than with railroads. Where
iit: formerly took THREE days or more
to get an order Of goods from Fargo.
it now takes hut 23 hours, allowing
the truck. six hours o. the road each
can be cut at least an hour. It il b.
'ieved. The trip has been made in
six hours with a load Of o. than
2,aoo pounds.
Establish Parts Department
In remodeline the ptant. the fdoa
has been to allow better service for
quick repairs and part orders. A
section OF the ONCE on the first Aoo~
has been cut of and is being made in
to a parts department where the
r1ost called for repairs Will be kept
on hand. All other repairs will tie
stored on the second door. which will
be connected by a dunab-waiter af-
fair with the service. room. As year
ranged. the top door will DO occupied
by the parts storeroom aud a space
for assembling and storing new Fords.
On the first floor will DO the once,
s~alesroon1 and a garage for minor re-
pairs while the basement will be used
for Surplus storage and for storing
tractors and implements.
F. E. Dickinson is manager Of sales