The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1921-12-21
WY TRADE AT HOME,
Reasons Why It Is the Best Busi
ness Judgment.


ness Judgment.
/ DID you ever really give the sub.
jcct Of the local merchant and You
any serious thought?
Perhaps you are a loyal citizen and
patronize local shops and stores as
matter of Loyalty, but as this is not
lecture it will do no harm to read this
anyhow. ~
| Is you are one Of the misguided
folks who imagine You can do better
elsewhere by all means read this
Your local merchant is first eiti.
zen, resident Of your community the
same as you are. uo
lie lives in your community pays
taxes along with you for tie upkeep
and Improvement of your community,
he raises his family and sends his
children to school-schools which he.
helps, with you, to maintain.
If he is a butt Ter, he buys clothes
and shoes for his family from n Eel.
ow.merchant No matter what his
line OF business. he spends money
with other business men OF the COM
munity,
He banks in local banks. he takes
HIS family OF an evening to the local
t.lows.
Summed up, the money he makes
in the community Is spent In H.
We're it not for your local mer.
chant there would be no schools, no
paved streets, no pubic buildings, no
progress nor prosperity. lie Is here
day In and day out, rain or shine Civ
iug his time and energy and money
to what ever win benefit the district,
taking part in the administrations OF
the community or aiding to regulate
ire administration for the best inter
ests Of the community by his vote,
He is citizen.
Is he not entitled, then, to eonsid-
Grafton?
put there Is something more than
call for your loyalty to him as citl-
zen to INSTRUMENTATION to neighDor.
Living here as he does. he comes TO
know ais customers They are to
him not Gust customers hut 'telloW
citizens good neighbours AS he
will be here tomorrow and the next
day and next year, meeting his Gus
toners face to face, day after day, MS
business gets his personal attention
every transaction is personal deal
ing between him and the patron.
lie is not your huge store where
thousands flock in daily, many lot
the one time on'y. He Is not your ny
by-night get. em-once-and'gouge- EN-
good fakir 49,.
He is YOUR neighbor-your fellow
citizen. building for tomorrow ana
next year. and fully cognizant that
the only way to build is to sell goou
goods at right prices s
Your local merchant is himself
guarantee of his goods and prices ana
services because he is always at the
same stand meeting largely I1e same
10 cannot exist upon the patronage
of transients- live HOOD comes
Cron, nermanent residents his ann Is
- mako permanent residents regular
cnstomers He must do this-hence
Ms wares his prices and his services
80 MI ana always arranged and held
to this end. .,.o
Won never heard Your live-wire'
u.ida.awake home merchant say on
wall one customer more or less
makes no difference" Every custom
ar to him. is important, new Gus
tomer to him, is important new
customer is eagerly sought anu d
r."ytcmer less we /, your ocal mer'
chant win net let it happen II any
hinr inst and reasonable under the
srn rS viii prevent such thing happen
inE. .ooso ~ lov.
olty n your community, but for your
o own saEe--for tie sake Of your purse
o and the satisfaction Of being given
nrrsonal attention. and serylce--puy
og your home observation-disclosures
(Calif) Vanguard