Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-11-19
THE SATISFACTORY WAY.

The satisfactory way for merchant to make
more money is to have more buyers for his goods.
larger turnover at a less margin Of profit makes
merchandising pleasant
The desirable way to have bank grow and pay
dividends is to have customers to deposit and
borrow at legitimate and current rates. Political
deposits, with or without interest, may be tenn
porary advantage, but they did and never
will make a sound, solvent bank of continuous and
permanent growth. Bankers who get into politics
in order to control public deposits, fool themselves
in the long The same energy spent In banking
lines would produce more satisfactory results.
The coal dealer lumber dealer who seeks an
undue profit through combinations in restraint of
trade fools himself. He retards growth and devel-
opment in his community and decreases the volume
as he unduly increases the margin of profit In his
business. His methods temporary; are certain
to arouse public hostility, and in the course of
business bound to prove unpleasant and less
profitable.
Great merchandising establishments great bank"
ing institutions and great basic supply companies
are built up through community growth The I'M
selfish course of ordering a business as to aid
in city and state growth proves ultimately to be the
wisest for personal profit.
When merchandising establishments make the
costs of living too burdensome; when banks become
"three-ba" shops; when materials made pro-
hbitive in price, city growth is inhibited and the
desire for momentary advantage proves the cause
of failure of an ultimate larger
The route to wealth in any line Of business en-
deavor is in community development and expansion.
A fixed and very liberal amount of time and money
should be devoted to community growth part
of the business policy Of business institution
and the same intelligence and thought should be
devoted to that growth is devoted to handling
the present business in hand
A chamber Of commerce should be for the equal
advantage of every one in the city. Its energies
should all be expended for the common benefit
The instant selfish purpose is made to control its
conduct, it is doomed to failure
There is certain to be diverging views to
what subjects should absorb the activities of a
chamber of commerce A fixed program should be
decided upon by the consensus OF the opinion OF
majority in the business community Then al
should yield any differing opinions and enter en-
ergetically into carrying out that predetermined
policy.
A chamber of commerce needs fixed policy as
imperatively as a private business needs It.
To say that such an institution Is unnecessary
is to speak in the face Of the experience Of every
city which has thrived. A body which speaks and
acts for the commercial community whole is !
as imperative as president who speaks and acts
for a bank, or a mayor who represents municipal
government.
Power comes from concerted action For ten
it. If the ten will push, all at one time and
in the same direction, it will move.
The reorganization plans for the Chamber Of
Commerce contemplate equal voting power for all. ;
They contemplate the selection OF board OF drec-
tors through popular ballot Of the members by
mail. They include the determination of a policy
for the next year by majority decision Of the
members and then concentrated effort to put that
policy across.
Whole hearted, unselfish community effort
should be given to these plans 1t will not require
year of such effort to make the benefits ap
parent in the private business Of the individuals who
cooperate.
These observations carry implication of sell
fish policies by the business of Albuquerque. |
Our effort is to stimulate line Of thinking which
will increase community effort and not to carp at
anyone. Albuquerque has a great opportunity 20
go ahead. In going ahead will all be more
prosperous in the reflex.