The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-12-17
"The Cycle of the Dollar" Cartoon
Movie Gives Vivid Depletion.

1.-the Cycle of the Dollar" Cartoon
Movie Gives Vivid Depletion.
| The solution of the unemployment
problem has received no greater slim.
Eulus than that being rendered by "Tht
| Cycle of the Dollar" animated cartoon
presented by Topics of the Day" films
on movie screens throughout the
| United States. The seriousness of tht
lsituation that confronts the entire
lcountry has undoubtedly been awaken
ed in a measure by the National I'm
employment conference and other fac
tors. But, this vivid depletion of the
solution on the screen brings the mes
sage more directly to the American
people and in a shorter time than any
other force could possibly accomplish
As the dollar is the basic element OF
exchange which facilitates the opera
ton of our daily living, as well as our
business. it is a well chosen vehicle to
persenffy in this timely cartoon film
In the Topics of the Day Firms offer
ing the cause of this present stagna-
ton of trade and consequent unem-
ployment is attributed to the inactivity
Of the dollar.
iHS 1yCie OF Tne LottaFs
The story opens showing a dilapi-
dated business block The proprietor of
a shoe store is sitting on a stool in
the doorway, very much discouraged
Several people very much in. need OF
new shoes walk along and the mer-
chant tries to persuade them to buy
They prove by their empty pockets
that they have no money. So, shaking
his head despondently the merchant
enters the store. the interior of which
is just as shabby as the outside.
A live wire travelling salesman calls
upon Mr.. Shoe Merchant He slaps the
merchant on the back mad pleads in
vain for an order, foc the shoe man
has no money. The salesman gives him
a talk full of pep, suggesting that he
borrow money from the bank, purchase
goods and dress up his store. The mer-
chant and the salesman go out to bor-
row money. The High Binder Banking
company advertise money at per
cent. The salesman convinces the
merchant that's 1t would be better to
borrow money from the B. Reasonable
Banking company at 6 per cent. Mr..
Shoe Merchant borrows dollar, which
is used as typifying an amount of mon
ey, from the teller which he hands to
the salesman with his order. The sales
man goes with his order to the fac
tory and soon the For Sale or to Let"
signs are displaced by Help Wanted"
signs, employees are taken on and the
factory thrives again. Pay day soon
comes around and the factory workers
are paid off. The dollar has now dou-
bled, and each worker receives two
dollars. The prosperous worker goes
home to his wife and children. He gives
his wife one dollar and they go mar
keting. The other working men have
done likewise and there is renewed ac-
tivity in the business section of the
town. Our working man goes in the
store and buys pair of shoes from our
friend, Mr.. Shoe Merchant, while his
wife makes purchases at the meat mar
ket and the children visit the grocery
store. Each time the dollar changes
hands from purchaser to merchant, it
collects another coin.
Within a short time all the mer-
chants are prosperous enough to make
deposits in the bank. With money in
general circulation again business is
healthy and everybody is happy. AS
the bank cashier declares: Keeping
money in circulation doubles its value"
To draw moral-Iike Aesop. the
Fable man-we learn from ''The Cycle
OF the Dollar" that:
Money, like machinery, deteriorates
with disuse. The placing of orders BY
merchants will Iubricate the wheels of
industry. place idle money in circula-
ton, increasing its power and adding
to the prosperity of the community,
thus benefiting the merchants two
fold.
Once again the movies are proving
direct and efficient medium for bring
ing vital issue before orr citizens.
Topics of the Day Films IS. OF course.
primarily a comedy reel and as such it
is a. popular laugh maker. But, it has
also proved exceedingly helpful in pub
icizing issues of country wide impor-
lance. This topical reel rs taken an
aggressive stand against useless blue
laws, unfair censorship OF motion pic
lures and other impositions upon the
public
Cartoons are an acknowledged me-
dunn for driving home pertinent mes
ges with punch. In the newspapers.
cartoons have long been a forcefuI fea-
ture The movies have showls typical
themes IN cartoon from time 10 time.