The Fallon standard. (Fallon, Nev.) 1920-1958, 1921-10-19
Marketing Assn.
Is Farmers S Hope
Only by Cooperation In Selling Can
Producers Hope to Meet
Competitive Conditions

What are the concrete things
which the Nevada Marketing Ex-
change and local cooperative mar
keting associations, now being or
ganized in the state, expects to ac-
complish?"
The above question was asked c..
A. Noreross, State Marketing Spec
ialist, by the Standard, during his
visit here last week. Mr. Noreross
reply was as follows:
Before attempting to answer
that question II is necessary to sur
yey the present agricultural situa-
tion in Nevada aud the future out
look as affected by general postwar
conditions. What we are undergo
ing here is being repeated elsewhere
farm crops and live stock debated
below the cost OF production and
largely bottled up by relatively ex-
orbitant freight rates; agricultural
credits curtailed by the banks as
farm crops and live stock prices de-
cline; declining prices decreasing
land and livestock securities pledged
for loans to the point of necessitat-
ing enforced liquidation, etc., with
the American farmer defenseIess to
protect and save himself, because
unorganized."
THE power of organization is
shown today by the railroad en-
ployees OF the country threatening
on October both to stop the wheels
of transportation and tying up the
commerce of the Nation, unless their
demands are recognized. The mer-
It's OF their contention or demerits
are aside from this discussion. The
point wish to make is that the most
naturally defenseless of all indus
trial units, the wage Garner,
through organization has become
ten times as efficient and formidable
in defending his prosepiity than the
farmer on whom the very life of civ
ilization rests because he controls
its subsistence"
'As wages and continued employ
ment are the objectives of labor or
ganizations, so the successful mar
keting of farm crops, live stock and
live stock products, at not less than
the cost of production and at some
fair profit, is every farmers and
stoekman's objective. The world
and national situations are such
that neither now nor in the discern
ible future can this be done except
through collective marketing. What
has happened this year will repeat
itself next year and the next unless
farmers and stockmen adopt the
methods of marketing their products
which the exigeneies of the times de-
mand. What is true here is true in
all other states and the farmers of
all other states are engaged in what
we are doing here-organizing for
the efficient control, distribution and
marketing of what they produce"
Now the concrete things which
the Nevada Marketing Exchange and
local associations expect to do and
can progressively do when properly
organized, are:
First-To disseminate among pro-
dueers accurate marketing informa-
tion on all our marketable products;
! Seeond-To discover and develop
outside markets for all the products
we export and to eliminate as much
as possible the commissions and
profits of middlemen between pro-
dueer and consumer;
Third--On alfalfa hay, to estab-
lish from time TO time schedules of
minimum prices, based on kind,
quality and location, both for local
sale and export. and fairly and in
telligently adjusted to the live stock
situation from the standpoint of
maintaining and stabilizing the
range live stock industry as the
chief consumer of our marketable
hay;
Fourth-Inasmuch as the alfalfa
acreage has increased by $4,000
acres or more above the present con-
sumption of Nevada range aud farm
live stock, either to pro-rate a reduc-
tion in alfalfa acreage, or what is
more desirable;
Fifth-To work out the ways and
means of financing the development
of the dairy industry to consume our
surplus alfalfa and so convert it in
to a marketable product, and.
Sixth-To aid in the better mar
keting of live stock and live stock
products, both farm and range"
These are problems beyond indi-
vidual solution. They are problems
of collective solution. The prosperi-
ty not only of farmers is involved
but indirectly II banks, merchants,
business houses and almost every
one else in the state. 1t is a vital
matter to all the people of Nevada
whether our farm and live stock in
dustries are prosperous or are not
prosperous. Our Chambers of Com.
merce and people have not yet awak~
ened to the seriousness of the pres
ent situation and the necessity of
constructive action. The first step is
the organization of producers with
out which nothing of any moment
can be accomplished. The second
step is for banks. merchants and our
people as a whole to cooperate with
the associations to try to work out
successfully this acute economic
problem of stablizing our farm and
live stock industries"
Closing out open stock of Fancy