New-York tribune., 1921-11-20
like Closed Car Show Last
Week. the Event Will Be
. New One for New York
and Entries Are Many
Public. Confidence, Aim
Exhibition at 18th Infantry
Armory Gives Opportunity
to Combat sCyp' Business

IN deciding TO hold an exhibition Of
4sa;r rebuilt or reconditioned cars fol-
iasriur their closed car show, the New
VARY Automobile Dealers Association
-srarnized that there is demand fer
ssoroughlv good used-car merchandise
which could not possibly be met by q
comprehensive and up-to-date new car
syhihition While the closed car show
Il The past week was the premiere ex-
h;bition of this kind and had its own
snnesl. the used ear show which starts
sa-morrow at the same place (f2th
Regiment Armoryl is also the premiere
syhioition of it's kind and may be said
q represent q correspondingly new and
n,uortant phase of the automobile
business. Perhaps never before in the
history of the motor car industry have
shere been so many high grade used
ears for sale by new dealers-dealers
who by reason of their standing in the
business world and legitimate sales
methods are disposing of these cars by
guaranteeing them in the same way it
has been their custom to stand back of
their newer merchandise.
The result of this sales policy has
.ious. A certain confidence ON the
mart of the public has been lacking,
engendered, it is believed, by the
treat number of concerns which have
zone into the used-car business with
tse desire to "clean up" by whatever
method deemed most expedient. AS a
consequence the legitimate used-car
busiaess-that of dealers who have
reuutations for fair dealing TO main
tain-have expressed disappointment
that 8 'hum bug" business should at
tract prospective used-car buyers to
the extent that it has. They point
out that these buyers for the most
part are ignorant of values and still
more ignorant oftimes of the charac
ter OF persons from whom they buy.
Thus the Used-Car Show of the New
York Automobile Dealers Association,
an organization of responsible deal
ers, becomes means of building the
confidence necessary to bring the
used-car prospect and the legitimate
dealer into contact with each other.
This is the purpose of the exhibition
which has been planned for the six
days Of the present week.
Many as Good as New
The show will reveal to the public
that large part of the used cars for
sale by these legitimate dealers are as
good if not really better than the same
makes offered by the same dealers in
their new-car showrooms. Cars that
have been operated so little they can
not be distinguished from the new
models are included in the show ex-
hibits And they are not cars that
have failed TO give satisfaction for one
reason or another. They are cars which
the persons buying them have not been
able to pay for, OF else cars which
have been taken in exchange for ma
chimes suitable TO their needs. The
prices are so low that there is scarcely
any profit in the disposition of them
when one considers the large supplies
on hand.
Automobile dealers some years ago
began to recognize the fact that the
problem of selling used cars was not
alcne one of price, but one of recon-
struction,. and for this reason thew
evolved what might be termed the "re-
manufactured car"
This policy of having the dealer or
distributor stand behind the car he is
selling has proved of advantage to the
prospective buyer. No longer should
one shop about with the conviction one
must examine every part of a car. In
the cid days many a man went into a
used-car dealers place with a long slip
in mis- hand, on which he checked off
each part of the car as he went over it;
even then, many found they had bought
no bargain. Now it is possible to buy
standard car of reputable dealer
and obtain ninety-day guaranty. This
Improvement is, in part, due TO the fact
that the dealers discovered that in
many cases a man who bought used
car of certain make from some unat-
tached and irresponsible seller would
never consider car of similar make
when he was in the market for q new
car
1t is advisable, if possible, to buy the
make of used car wanted from the re-
putable dealer who handles new models
OF the same make. They have at hand
In their service station the new parts
needed and instead of trying to reit