The Bridgeport times and evening farmer., 1921-09-17
WORLD CRUISE
 TO GET TRADE
St. Louis to Garry American Goods In Effort to Sell
 Foreign Buyers.

The local Chamber of Commerce has just received letter from the New York describing a world trade cruise that is to be under taken by that corporation beginning next Jan uary. The cruise will last about year and it is planned to visit prac- tically every important country in the world. The purpose is to take American goods around the world in an effort to sell them to foreign buy CTS
 For the trip the S. S. St. Louis is being reftted completely. It will be painted shining white as to make it as conspicuous in port as possible. Manufacturers from all parts of the country are invited to join the trip, comfortable accommodations are be- ing provided for representatives, and interpreters will go along to help Salesmen in foreign countries.
 The entire main deck will be given over to exhibits, providing about S0, 900 square feet of space for this pur- pose. The forward deck will be re- served for heavy machinery, power being provided so that demonstra- tions can be given.
 The itinerary, which may be changed if a majority of the exhibitors desire it, at present includes stops at the principal cities of South America, South Africa, Australia, Japan, China, the Philippines, India, Asia Minor, Turkey, Greece. Italy, Spian, Portugal, FTance, EnSlanO, Ger1ndny, HOlldnQ, Denmark, Norway and Sweden. The organizers of the plan believe that people all over the world are | ready and willing to buy American goods if they are really sold to them. They think that this is the most effec- tive means of selling, since it will be cheaper in a club plan than if in dividual representatives made the trip themselves. By the nature of the cruise, there is bound to be a great deal of publicity. In addition to gen. | eral publicity moving picture men | will accompany the ship to make a complete photographic record of the | trip.
 The cruise will last approximately l for a year. On an average the St. Louis will remain in each port for l about days. The organizers plan to make every effort for the comfort and convenience of the representa- l. | lives.
 | Representatives of the press will | accompany the ship so as to keep the | people at home informed on it's pro- | greSS, and a corps of advance agents | will go ahead to every city to be visit ed so that the arrival of the St. Louis | will be an expected event. In short it will almost be a travelling world s fair.
 The Anderson Overseas Corpora l tion have already received many ap- plications for space on the boat and
 do not think that they will have any IIOuUIS 1liIuS up tue dNdlldDle SpdCo
 They are trying to limit the exhibitors to the highest type that they can find
 in the country and they want to get
 the greatest possible variety of pro.
 ducts aboard.
 Before sailing there will be a meet
 ing of all representatives to organize
 various committees for the trip, SC
 that the atmosphere of a club vii
 prevail. Efforts are being made tC
 make the trip as much of a succes:
 from the point of view of the repre- | sentatives who will be on board al from the financial angle.