The Birmingham age-herald., 1921-10-02

 the rural districts there can be no question.
 Men on the farms do not object to spending a few hundred dollars for the upkeep and repair of ve- hicles, but kick worse than & prairie pony on spending the same amount to make the interior of the home att tractive and inviting, to say noth- Ing of comfort. Think of the big number that can be made to see their silly extravagances, their useless ex- penditure of money in other ways, then object to spending the same amount for decent, comfortable mattress on which to spend at least third of the balance of his life. One can not enumerate the good that can be accomplished through the ed ucation of the children and of the thought that can be created around the home through a highly idealized home beautiful campaign-a cam paign to make home the brightest, most attractive place in the lives of the people. Attractive homes bring forth the best that is In us, and make us realize that
 If you can't be a highway then
 just be trail,
 If you can't be the sun be & star :; It isn't by size that you win or you
 fail
 Be the best of whatever you are"
 Business Revival Coming
 That the business revival which will soon strike our country will re- suit in the building of homes and that these homes will need millions of dollars of furniture, was the re- cent declaration of Solomon Levitan, president of the Commercial Ns tional bank of Madison, in his ad- dress before the Wisconsin Furni. ture Dealers association.
 "Once construction gets fairly started the entire industrial train will be back on the main track" de- clared MT. Levitan, making no stops until 1t reaches the greatest era this country has ever known.
 "The mission of the furniture deal- CT is to transform houses into homes. A house is a mere assem- glabe of lumber and brick; home Is the foundation of human happi- ness and national welfare. There are today hundreds of agencies tending to destroy the home and home life. You sellers of furniture, however, have as your ideal the creation of homes so attractive that the family will be content to remain at home, not one, but many evenings during the week, and preferring home to any downtown attraction.
 "Whether man sells furniture or dried apples, suspension bridges or neckties, automobile tires, rubber collars, his chief concern today is the future trend of business condi- tions. Will the great revival come this fall or will it be delayed until spring? Your guess is as good as mine. My advice is to guess both ways, and then you'll be right, no matter what happens. You know if there is one thing that full fledged American relishes it Is to guess right.
 There are some things you can do to speed the return of rushing business. Take your loss With smile, without complaint and as quickly as possible. Teach the peo- ple that furniture Is not expensive. Everybody has in mind some article of furniture he'd like to buy; put when he prices things he frequently discovers that his old bed. old ice box and rocker are good enough the people who must buy on pay after all. Every furniture store should be able to extend credit 10 ments.
 Don't Forget to Advertlse
 "The worst mistake you can make Is to forget to advertise. Your news paper is a master salesman with thousand tongues. No matter how
 tx.1 f,,I nd salesman. he can talk to but one GUS toner at a time, and his salesman shin can b epracticed only on people who enter your store. But news paper has the privilege Of telling friend and stranger all about your values. The money spent for adver- Using is not an expense; 1t Is the best investment you can make.
 "The revival of building means the revival of all industries The mil lions of homes we need will mean millions for furniture. Do your share toward the stimulation of building and your share consists in selling policy consistent with sound busi- ness. Once construction work gets fairly started, the entire industrial train will be back on the main track. running express, and making no stops until 1t reaches the era Of greatest prosperity this country has ever known"
 The need for mirrors in the home was never greater than today. The old idea that time spent in looking in a mirror was wasted has vanished. Employers have found that If an em- ploye glances in passing mirror she smooths her hair and straightens her waist, or always does something to try to improve her appearance. Hus- bands find if wife Is getting ready to go out for dinner, she spends much time in front of her mirror with the result she looks the girl of years gone by. Does 1t occur to him that if his wife was compelled to look at herself in the mirror instead of having to make a special trip to per- haps the one good mirror in the house that she would be more apt