Newark post. (Newark, Del.) 1910-1969, 1921-06-15

is more than "a country printing plant newspaper
oce-t institution Small it true, but institution,
nevertheless 1t has history traditions and atmosphere 1t is
different Ony few DID, the events making Its
record interesting and have made their impress Whether
FOR good i'll will be told by associates contemporaries
and those who follow Traditions cluster around youth
and they exist within the walls of shop. Dreams, they
but the Head, Heart and Hand making them
tangible So fixed of them, that Code unwrtten
though be- becoming recognized by all who work and play
here There written rules or laws but unconsciousy
ALL there has developed morale that honor and love for
the place. will brook no violation WHY is it,, said an
observer that every who works kes staunch
champion2 nothing there but impractical and dis
torted idea OF printing plant.
Ah friend has by his very question: proven his
Ct observation. he very fact that kes-crasman is
Kes-champon shows clearly that the Idea is practical and
not distorted after ALL Why this is difficult explain
We do not know ourselves But it true which is the big
feature Atmosphere applied to Institution is easy
to define Spirit of the Hive Morale Craft spirit similar
terms but not quite Atmosphere has these
qualities and One cannot stay here and escape These
sinp walls substantial these rafter square, these grounds
out in the open-hod something than the ordinary
sweat shop Sunshine and laughter thought and energy play
and determination good cheer and hard wor-a with the
realization that doing something worth while of the
world work. the best we can-make the atmosphere
kes That's why those who work here champions They
know that so long the unwtten Msa of Kels their rule
or conduct that kels is theirs both give and receive
And still there Dreams of Kells of tomorrow Like
all Dreams all Ideals all Institutions worthy of name Kells
not but is to be- But that for the striving and realization
problems. Costs,
dePreclaon aborsavng devices and tnesaving methods
purchasing stocka these intricate problems recurring
the closest attention For after ALL Printing is competitive
business Lots of work purely commercial such as bns
nessforms bulletins and price lists The customer wants
them done we'll but that He does want
time spent the job and the price of right is of
30 that we must judgment and in the time spent
on piece OF work 10 judge proper proportions applies 70
printing in large Degree rpN~ W
That we are accomplishing these proven by gradual
out sure growth OF business Our prices are meeting eare
those OF the large city plants and the small lob Office W. %
compete successfuly-takng into consideration of co
the quality OF work and understanding of the cstom
wishes Estimating is difficult in the Trade of PRINTING e.
toners should study the trade more merchant warts INN
envelopes, manufacturer 5000 catalogues So b ;t e
estmateS receiving quotations WITH him. SHOCKING y.r;,
TONS: Why, says he, this great diference?" An ilt
tlon from his trade answers best Suppose we wrote
ing quotations on doz Shirts two coors b t; nm ask
collars and pair tan shoes. He would auobJ III; Il oN
cause He would know stvIe ouat "l.' sooa
which ne could estimate and probably land the order 'o'
SO with Printing So many fail to give nstr,ct;o,o J..
inquire into grades of stock arrangement of t : VI 20
eolors' Inc PRINTER suggests something namino nr;ce
other Printer is solicited who suggests so+b; An
cheaper Stock printing and appearance Of ;oh *; Ten
customer who gets the best service the be ] ne
cost is the man who gives his confidence ~ ~ d. e least
same as ne does to the Architect who helms h e the
ne assists with details selecting of materials . nome
that attend usually such confidence Kels e results
ing this more every day. They Consulting Pn+ are DO
y Quality of Work, Service rendered and pr;oo-
kels worth investigating ana rrlces charged at
LIE CKAF lSMEN AT kEJJS