The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-06-21
DOLLAR DAY

A business man writing 10 the Press
and Banner in recent issue of that
excellent newspaper wants the mer-
chants and the board of trade or
chamber of commerce Of that town Of
Abbeville to get together and cooper
ate in the putting on of a dollar day
sale. This business man seems to be
of the opinion that much Of the trade
Of the town is being attracted to 9TH
er towns from The fact that the mer-
chants are not advertising as they
should, and that all these things aye
working to the hurt Of A5beville, ard
he feels that little good and judi
cious advertising would help the mer-
chants and the town of Aboeville al
SO. And that a good way 20 begin
would be for all the merchants Of the
town to get together and have a del
lar day sale, and that by cooperating
in the matter there could be a good
lot of advertising had and not cost
any one man too great an amount.
BY all the merchants and the business
men getting together We could have
several suth days, and one week
for several weeks, and it would be
worth whole lot to this town as we'll
as At5eville. That also is a sugges-
tion of this business man VINO IS writ
ing to the paper.
We quote one paragraph of his ar
ticle.
Good times are not coming again,
they must be brought and it will take
cooperation and pep and hard work
to bring them. To this end, l wish
to suggest that the Chamber of Com
merce and merchants set forth a spec
ial day at regular intervals to be,
known as Dollar Days and for every
merchant in town to put on a special
sale of some article that will be Big
enough bargain to bring in the pee;
pie, then for big newspaper adYer-
tising campaign along with any other
form of advertising such as distri6ut-
ing circulars, automobile signs eand
boosting by all.
Some weeks ago Mr.. E. a. Capen
ter of the firm of Haltiwanger and
Carpenter of Newberry put on just
such sale by himself. Mr.. Carpen-
ter is a very enterorising merchant
and knows the game and gives his urI
divided attention to his growing bus
iness, and he was so we'll pleased
with the results to his own business
from that sale that he is arranging to,
put On another in a short time. It
was decided success, and if one mec-
chant can make it a success why
should It not be much greater sue
cess when al the merchants engaged
in the sale and cooperated in the ef-
fort to make i succeed.
Now the chamber OF CONNER
could very well help in the advertis-
ing of the town if i were d town a.
fair, and all the mere ANS engaged
in it and putting on slch / sale, ou;
when it is uCder-ahen by only enc
merchant the chamber Of commerce
could not very we'll DC much aGver
tising and publicity wor!:: for It, be
canse that would be advertising one
mars business, bat when the met
chants Of the town, Or SO nearly I'll
that you could not tell the difference.
went in then there could be Tho!e
lot of advertising done in a general
way that would advertise The town
and at the same time advertise the
merchants without the advertSirg 5e-l
ing for any one individual.
1t is fire plan to do wholesome
advertising for the town, an@ Il the
same time give our :norcharts 4 goodi
trade and bring people aere wac MY
be would otherwise not come. FaeI
truth is the merchants Of Newberry
reed to wake up jus. little in 'AcI
matter Of advertising. We need 2ni
awakening in the matter Of puaiic:-v
of the right sort. We never did want
a man to advertise in The Herald AID
News as mater of helping the pa
per, but because it paid him 70 j ],
MS money in the advertising. Of
course every ere understands that t2e
newspaper could not exist in any
community if there was no1 a good
sale in that community for the space
the paper has to sell, and at a livi@2
price, but the man who does The 3D.
vertis;ng should get value received
for the money he puts N It. Tne'
trouble with the country publisher
has been al the while that he mini
fas +hn ar.icle he mas 10 sell as to rs