Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-04-10
WHOLE SOUTHWEST
INVITED TO LONG
BEACH THIS YEAR
Especial to The JournnI.N

| Long Beach, Oalll., NllTll "
latch string of the city is out. Iona
Beach is issuing an urgent invita-
tion to residents of every locality
through the great southwest to
enjoy its famed hospitality during
the summer months.
A we'll planned advertising cam
lpaign has been inaugurated in eX-
plotting the year-round attractions,
wonderful climatic conditions and
business opportunities that the city
offers and it is expected that thou
sands of pleasure seekers will So
! journ here for various lengths of
time ranging from day to sea-
son. over 100000 illustrated fold
ers are now being distributed
/ throughout the southwestern part
of the United States describing the
| fascinating summer diversions in
the great out-of-dOors at this sea-
side resort city.
In preparation Of the constantly
growing demand for greater hotel
and apartment house facilities, over
$2,000,000 is being expended in
making Long Beach greater than
ever The phenomenal growth of
the city indicates to the big inter-
ests here, a most pleasing con-
tinuance in commercial strides at
Long Beach. 1t IS known not only
as a great recreation center, but q
city of homes where industry
thrives. Worldwide publicity has
been given the city since the recent
announcement of the census bureau
Oh, Inn ~ IN ln ~ DFaI
nearly 213 per cent ahead of the
1910 census report Long Beach IS
now the second largest city in Los
Angeles COMMUNICATING a popula-
ton of close to $4,000.
In point of building this March
surpassed any month previous in
the history of the city. The aver
age rate in building for the last two |
years has been one residence for |
each working day. Building per-
mits for 1920 exceeded $4,000, 900 |
and out of $500 permits, $500 were !
for flats, bungalows and apart |
ments. Now under construction |
are the Artiban apartments, valued |
at $1,000,000; the Dun apartments |
and theater, valued at the same |
while there is also under
five or six new apart
ments ranging in value from |
100000 to 100000, and plans are !
now being drawn for a $4,000 |
apartment house close to the ocean.
A contract has Just been let for q
new city hall. on which work will
soon begin, and building permit has
been issued for a 100000 Y. NJ. c.
A. building.
The host of summer visitors will
be again entertained by daily con-
certs throughout the summer sea-
son by the City Municipal band,
and many special events such as
aerial flights, swimming carnivals,
tennis matches and golf events will
be on the summer calendar of
sports; while a large number of
new concessions on the famous
pike will be noted this year for the
first time.
The mammoth Long Beach hot
water plunge will be as usual,
popular place Nuring the summer
lays, as it has a capacity of over
4 900 bathers daily, and Colonel
Charles r. Drake, president of the
Seaside Investment company,
owner of the plunge, the noted .
Hotel Virginia and other big inter-
,sts along the promenade, which Is
# cement construction, skirting the /
beach and extending 1900 feet in
ength, announces that big i'm
are anticipated by hi
company during the next six
Manager Burbank, Of the Hotel
Iirginia declares that he has re-
eived extremely heavy reservations
uring the past thirty days. Mr..
has arranged for many
mart social events and sporting :
ctivities to take place at the Vir-
mia this summer. Summer guests :
ill be extended full privileges at Z
ne Virginia Country club, main :.
aiming one of the most popular
nd sporty eighteen-hole golf
curses in southern California.
Other hotels and apartment
ouses anticipate a big summer
atronage, while the management
Z the Long Beach Sanitarium, ona
{ southern CALIFORNIA; best known
ealth institutions and conducted I
n the Battle Creek plan, an
ounces that full hotel service
as been inaugurated in connec-
on with the Sanitarium and ex- -
ects a large increase in the mum. =
or of its summer patrons.
Those anticipating summering at
ong Beach, should write Its Cham
ar of Commerce for one Of the .
sw summer folders