Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1921-03-14
AUTOMOBILE IS
ESSENTIAL OF
MODERN WORLD
iYesR4day a Eovelty-To.
day a Necessity In Fur
thering o. Business

~~SO\ ~ III
0a-and that means the whole world
DID not attain its place OF eminence
BY mere accident or through any sea-
eonal or faddish demand for the pro-
duct OF It's Creates Institutions. The
aufomoole. both passenger and COM
Anerctal Is IN absolute necessity OF a
new era-and It will continue as a
better takes its place. However, up
70 the present time no one even has
an inklinE Of something better.
The great majority Of the people
realize the economic value of the mo-
tor cart would be as impossible to
conceive OF personal and business ct
fciency without the automobile today
ling modern business without fast
express trains. fast freights. tele-
graphs or long distance telephones.
The motor car has not only become
an essential part Of modern life. but
It has been greatly responsible for
the development OF the way we live
and do business today. It has. in
deed. made possible the wonderful
business achievements which we ac-
complish in the twelve months of the
ear
John G. Lonsdale. president Of the
National Bank of Commerce. St.
Louis, is nationally known in the
world OF finance. His opinion. based
on cold. unbiased facts, is worthy Of
special note. Mr.. Lonsdale has pub
icly set forth a financial policy which
time economy unit. He says.
'"This is an age OF electricity and
gasoline. Distance is annihilated by
the telegraph and telephone. BUSH
ness is transacted not only national
ally but internationally by wire,
Money is transported by Geographic
transfers Of credit. # it is a question
Of hard surfaced roads and automo-
biles against the country worn road
wants to go back to the old days.
It the high cost OF living is l. prob
lem and a mans fixed expense is to
be reckoned, we must have a time
saver. whether it be the telephone,
telegraph, the wireless. the automo-
bile or gasoline propelled surface
car, or the airplane. It makes no
difference whether a. man is a brick.
layer, plumber. or banker: if his tina
Is worth anything it is economy to
limit his period Of transportation
The automobile has ceased to be a
luxury. It might have been called
one. at the start. like the airplane.
But the luxury OF yesterday becomes
the necessity OF today. AS MT. Ions
g when u ~toretathers had wood
en- doors and sliding shutters for
windows, window glass was consid-
cred a luxury only for the rich, but
now It is q necessity even tor the
poor. letting sunshine and happiness
Cow from without, and keeping with
the warmth necessary to home
People have hutrt thetr lives around
e<he automobile, bought their homes.
selected their vacation camps and
have been developed around the
touring car and truck Is the indts-
spensable vehicle. And, furthermore,
when you consider the motor car
purely from the pleasure viewpoint
you have a potential demand Of great
proportions Call it z pleasure car
Il you will. o must admit that the
automobile has been q great emanci-
pator. There must be IN time set
aside for pleasure in the lives of all
/of us if we arc to maintain our USE
fitness IN our work. What is there
that gives more return per dollar
spent in tho way Of health giving
pleasure than the automobile. It
takes the family out Of doors and lit
orally cams fresh sair down their
threats" and furthermore it enables
-o.As = SCI W LUZ Ino SouAI1y
where they can get pure air.
Think OF the pleasure it means to
the family living in a crowded city to
pack a tempting lunch and motor out
into the country, there to pull up
alongside Of ome wooded glen and,
with appetites whetted by the tnvtg-
Grating ride in the clean air and sun
shine, enjoy a meal that would make
a spread by a city restauranteur seem
tasteless. And the whole trip. for a
family of five, would probably cost
less than the railroad fare to the same
spot, taking into consideration the
actual expense Of operating the car,
depreciation included. The small ex-
pense Of the trip may justly be chars-
ed to health insurance for the family.
The motor car must also be con.