Arizona republican., 1921-06-05
OUerland Dealers Report Increase
 In Car Buying

Toledo. O.. June 3-(SpeciaD--Jno. R. Willys. president of Willys-Over- land again drove home the truth trat history not only repeats. but can be made to repeat. when he announced smashing price cuts in Overland and Willys-knight motor cars last week.
 Willys' sharp reduction to lower prices at this time. according to Will lys-Overland distributors. has stimu- lated markets in the low-priced auto mobile field just as his startling price reductions in 1915 opened q great buying way for Overland cars at that time.
 The willys- Overland reductions take effect June 1 bringing the price of the Overland model ( touring. the most popular model. to the lowest figure at which 1t has ever been of fered. S695. This is g per cent less than the price of last September and is a s2o0 reduction from the price ob- tained this spring. Deep reductions were made in all models. the Over land coupe being reduced to 3i.ooo-
 Willys-Knigh reductions now class the Willys- Knight car among the very lowest priced of the fine car group The Willys- Knight reduction is $500 on the touring car bringing 1t to $1.s95. and the Willys-knight se- dan is reduced June 1. to S1.75o- According to Willys-Oveland dis tributors this courageous and charac- teristic move on the part of the Wil- lys- Overland head promises to have the same effect upon Wiliys- Overland trade which a similar cut had in 1915 and there Is evidence of this fact in a notice that has been received that
 the willys- plant win in- | crease it's production 50 per cent in | rrnn 1f Mat
 While this reduction is said to rep resent a loss on every car sold at this time. there Is little doubt in the minds
 of the companys officials that busi-
 ness will be stimulated that savingI
 in quantity production will soon off. | set the loss.
 Tn speaking Of. the factors whicf
 brought about price reduction Willyi said. T have always held to the idea
 of building cars which might be de
 scribed as designed by the public
 We have tried to give the public jus what 1t wanted and to keep our pric'
 at low point SO that the car woul, aiTays te a vooi inv -stref {.
 T have had in mind for long tim , that the Overland car should sell a
 sss5. recently made trip amonl 5000 of our dealers and convince' myself that at this price the Over r land car would be a leader fin popu larity because I know from our ex 2 perience with it during the past yea
 that 1t is already a leader in low cos | operation.
 After weeks and months of figur [ ing we decided to take this step an
 in doing so we not only have retaine !. the high standard of quality in tn car but we have so improved 1t |
 many details that 1t Is actually bet , ter car than ever. These prices no' | at rock bottom represent valuation which may be literally said to hay been established by the public. Ther is every indication that these ne prices will prove most attractive" The new Overland prices are-tour
 ing. s6s5. formerly ssab: roadsts
 s6s5. formerly ssa5: coupe si.00o. for
 meriy SLABS; sedan si.275. formerl s1.475.
 The wiliys-Knight new prices ai touring. si.ss5, formerly s2.1. roadster. s1.se5. formerly s2.ls'
 coupe. s2.55o. formerly s2.s45; seda, s2.75o, formerly s2.s45.