The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1921-01-11
To the
Consuming Public

we OlleT AZ HtNlS Particular peT!Ou
a word of warning TO the end that they
may iLtelligently take advantage of
opportunities and offerings now being
made by Bennington retailers
1t has become apparent to thinking
men that the great period Of panic and
depression so freely predicted last fall
is not yet upon us. We have simply
passed through and are now in the
eliminating stages of REIMBURSEMENT
Of prices by retailers and few manu-
facturers that presages the cary re-
opening of mills and factories on
basis of about twenty percent reduc-
ton from the peak Of prices
1t Is apparent then that the low
level OF the retailers at the present
period cannot prevail except for a
very short time, for as he must buy
soon at mill prices, he can only be
expected to sell on the basis Of pur-
chase and If he has yet war stock on
his hands he will regardless of
whether you expect him to or not,
average his prices and you viii not
then get the full cut made by the mills
The only thing for your own good is
to take advantage OF the various big
bargains offered by Bennington mer-
chants as a class now.
If he is inclined, as he seems to be,
to price his merchandise now at cost
or less, relieving him OF it Is good
business shrewdress on your part as
you are buying now far below figures
you will have to pay little later on.
And right here, we wish to say this
store does not want all the business
there is in our line While we will
liquidate the entire stock, we prefer to
take little more time in doing II ana
give you better service than was pos
sible Saturday, when over five thous'
and people visited this store. Ordin-
arily we would not think it honorable
or fair to our many friends among
Bennington contemporaries to make
prices to entice any such youme OF
business as was done here Saturday
bu. circumstances arose, over which
we had no control, that made II neces
sary to liquidate completely; and yet
we feel guilty in absorbing such pro
portion OF business, when it is appar
ent every store in Bennington is DOING
something to bring down the high cost
of living
If you have money to spend, dis
tribute it-whiIe we have a very large
stock OF goods, we have not enough
to take care of all of you people, SC
we appeal to you TO not fiji all youi
requirements from this stock.
1t Is not going to make much diff
ference to your friends whether you
pay us 500 for suit that must be sold
or whether you pay someone else a
few more dollars for the same article
The chances are the other stores
will be running when we are dead ant
you should help support them now.
We want you should take this article
literally, do not try to read into 1t any
meaning except just what the words
mean The fact is, perhaps for the
first time in our history, we have toe
much buslness-far more than our pro
portion-tar moro than is right anC
proper for the legitimate good anC
growth eff the merchant life of Ben
nington.
If we have erred in making on
prices too low it was conscientioush
done.
We Of course cou d not anticipate
aay such results as happened and W.
are now powarless to prevent an,
change in the situation, except to az
peal to you Prices of course canno
be marked up, that would not be fair
honorable or businosslike.
There is but one thing aside fror
writing this article that we feel W
can do about it--that Is shorten In
hours Of trade, so while this sale last
we will open at nine a. m, instead q
seven. This will give our friends 1
the same line of trade two hours /
which we wi | be closed and you wi
simply have to do business with som,
one else during those two hours,