Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-12-31

never before by the knowledge that sit
pays to ADVERTISE Accented advertising
has saved many a business during the
stress Of the defation period, when buy
ing was very generally restricted by the
public.
BOND DEMAND REVEALS
LATENT WEALTH.
That much latent wealth exists in In
diana is apparent as the New Year comes
from the fact that recent sales Of munich
pal and other high grade bonds have
found such ready demand that long term
conservative issues, have been selling
at large premiums during the past sixty
days Bond men say that for some time
the bond market has been about Cleaned
up" and that dealers, bidding strongly
against each other for issues to distri-
butte to their patrons have perhaps built
up dealers market, wherein the buying
public may not continue to absorb all OF
the high priced offerings that must be
placed before it, Dealers. anxious to get
bonds to sell have bid high premiums
on many issues recently This has been
particularly true of municipal bonds is
sued by the city Of Indianapolis. 1t Is
also true that the present market may
even be strengthened by the usual heavy
purchases of investors, with money re-
leased from other channels Jan. l.
That 4 revival of the building business
is in prospect for the coming year seems
TO be a certainty Architects and build
ers alike report a heavily increased list
of inquiries for prices from prospective
builders.
Bankers say that declining money rates
which have been apparent for some time,
would seem to indicate resumption OF
normal borrowing by industry for new
production In the near future and II this
indication proves true index, 1922
should see unemployment continue to de-
crease. At the present moment, how.
ever, such great lines as the steel and
iron industry, represented In the Calu
met district OF Indiana. are very gener-
ally operating with greatly reduced
forces This condition also Is true in GER
tain other large fields Of industrial en-
terprise In Indiana, although recent re,
ports from those studying unemployment
conditions have shown gradual better
ment in many parts OF the United States,
including the city Of Indianapolis.
ANTICIPATG REDUCTIONS
IN RETAIL LINES.
Indications that In some lines tho re-
taller has not borne his full share OF the
necessary liquidation are apparent and
observers here say they believe the New
Year Will see a decided reduction in re-
tail prices or serious trcUb bic in some re-
tail lines.
Some observers say they expect more
b, slness failures IN 1917 than occurred
IN 1921. which piled up a very serious
total They point out that IN general
these failures probably will ne those OF
smaller business men, whose financial
underplnniug mover was particularly
strong and whose lack Of reserves in the
face of necessity for absorbing losses
will leave them stranded
After discl ssing these and many other
phases OF he general conditions OF In
diana business and that OF the country
generally. the local students OF business
say they believe after aT a steady prog
ress Will be made in 1922 towards better
times: that price fluctuations are 20 be
less rapid In the New Year: that uu-
employment is to become less and less
apparent. that the buyITg public win
come slowly back into the market with n
caution, developed by the wild year OF
1919 and It's serious results; that reorgan-
izatiou OF cer,mn lines Of Industry viii
wipe out much Of the waste of the war
production days. that money rates VIII
continue 10 be lower, wlth resultant cred.
n extension 90 legitimate cnterprlse; that
II Indiana IS blessed "a usual with good
crops, the present situation OK the farm
er viii be eased 10 some extent; THAT ad-
juetment 81 railroad rates and intelligent
assistance given the railroads VIII 20
far towards opening mp movement OF
many manufactured and natural prod
ucts; that continued belief in the iudom-