davidaulloa/AmericanStories huggingface dataset:
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
AID TIPS
lRx the Space Hound.l


A fellow told US the other day
that were he to advertise his mef-
chandise, he would have to add
the cost of the advertising to the
selling price of his goods and that
would mean that he would nave TO
charge his customers more for the.
articles which he sells than he lsi
now doing. SOMEBODY" he SAID,
must pay for the advertising ana
of course it is the ultimate con-
Isumer." Sounds plausible, doesn'
VT. Nevertheless, it isn't true. AS
matter of fact advertising tends
rather to reduce the selling price
of the article advertised.
The reason is simply this: Ad-I
lvertising creates such an enormous
demand that the manufacturer IS
enabled to produce the articles IN
large quantities; he buys his raw
material in large amounts, thereby
getting a lower price. Because of
this he can produce the individual
Iarticle at a smaller. cost, ana pc
lcause of doing such volume or
business can make a smaller profit
per article and still realize big re-
Turns on his investment. AS an il
Illustration, q printing concern can
lproduce a certain letterhead IN
lilo. 900 lots at a cost of SIS per thou
sand but they can produce them in
lots of $4,000 at SO per thousand.
advertising reduces the cost Of
production,
| Because of the demand created
lby advertising, the merchant sells
a larger number of the Articles
1.-The turnover is more rapid, there
fore he can make a smaller profit
per article and yet realize a larger
Iper cent of profit on his invest
ment because of the greater num-
Der of sales. On the volume of
business depends the profit.
| Take Wrigley for instance, he
lspent two million dollars in l92o
advertising chewing gum. Did he
raise the price of Spearmint and
IDoublemint? No. His profits were
large, too. His sales were so large
THAT he produced the packages of
lgum in enormous numbers; the
turnover was so rapid that he
lcould make a very small profit on
leach package and this at the end
of the year amounted to huge
sum. Who paid for Wrigley's ad-
lvertising Did the consumer. No,
because he didn't have to pay any
lmore for Wrigley's gum than nom
advertised brands Did the mer-
chant pay for it? No, even though
he paid little more for it his
sales were so much larger that he
made a profit on the amount he
invested in it than in other gums.
Did Wrigley pay for it? Well, he
made more money than he would
have had he not advertised it
therefore we can't say that he paid
for it. .,.s..
who did pay for it then? II paid
for itself 1t did it by lowering the
cost of production and the selling
cost. Wrigley figures his advertis'
ing as an investment not an ex-
pense. How do you fiGure yours
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
CHALLENGE SENT
THE kIWANIANS
BY ROTARY CLUB
"Spring" Hits ROtarians with
Bump and KiWanianS Are
Dared to Meet Them on
Diamond or Links

In burst of self-confidence yes
terday noon, the Rotarians at their
luncheon, decided to issue a broad
cast challenge to the Kiwanians to
meet them. if they dared, in a
baseball game, golf tournament
and a poker championship contest,
provided a special dispensation
can be secured from the governor
Rotarians suffered a bitter de-
feat last year at the hands OF the
Kiwanians on the local ball field.
The only end of the game Whlch
tended to sweeten the acldlty OF
the pill they We're forced to swat
low was that $500 was produced
through the game for the benetit
of the Boy Scouts.
Reports have it that ROtarlanS
have been practicing up a promi-,
nent southpaw twirler who Will
shoot rings around the klWanlS
batsmen should the challenge pe
accepted and batsmen be fouhd
with enough lack of timidity to race
the inshoots which will be handed
them hot and steaming from the
twirler's hand.
Al prominent Kiwanian is said
TO be the source of the rumor
which circulated last night to the
effect that if the Kiwanians ac-
cepted the challenge they Will al
low the Rotarians two extra play
ers and four outs in order to even
up the game to a point where 1t
could be interesting to the audi
enee.
House Raising May BE Held.
Or. David r. Boyd of the COM
mittee on Boy Scout activities. an
bounced that the scout committee
on summer camps would make a
trip to the Sandia mountains Sun
day to choose a site for the erec-
ton of a permanent camp building
Logs for the cabin will probably be
provided by the forest service. a
house raising day may be declared
in. which all Rotarians will take
part and assist in the erection OF
the camp cabin.
Aldo Leopold and w. c. Reic
discussed the clubs interest Il
drainage of the Rio Grande valley
The club expects to take an active
part in activities relating to drain
age and will offer their services tC
the new Rio Grande drainage com
mission when it is appointed by
the governor.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
VARSITY NOTES

Paramount in interest among
events which occurred at the uni
yersity yesterday was the tugof-
war, which was won by the team
from the Knights of st. Patrick,
an engineering school organization.
The arts students started the con-
test with a rush. and pulling their
heavier opponents nearly eight feet
at the beginning, came close to end
ing the struggle, but the Irishmen
retrenched and with a concerted
effort, during a period of ten min
utes dragged their ancient enemies
through the powerful stream of
water which flowed from a series
of impromptu showers. placed
above the dead line.
Return contests will be staged
soon between the colleges which
engaged in the tug-of-war. Track,
tennis baseball and swimming will
occupy the attention of the doughty
Irish and their optimistic chal-
lengers. and regulations for the
struggles are now in the hands OF
the committee in charge.
j.
Extensive plans are being made
for the reception of preparatory
school students at the university
during the present state basket ball
tourney. John ScruggS, president
of the student body. has invited al.
the basketeers to visit the student
body assembly this morning in
fbaxr hn1nIln I'm 10.
bued with the school spirit which
| is rampant on the hill. Scruggs has
named a reception committee, &c
consist of"Frank Neher, Clarissa
Parsons, Helen Lindsey, Mary
Wood, Lorena Burton, Blancf
| Guley Harold Brandebury. Bob Al,
bers, Fred Wagner, George White
and Louis Gerpheide. This grouf
will escort the young visitors
through the campus and the build
ings, and will distribute souvenirs
of the institution. such as photo'
graphs, postal cards, publications
and other representative university
material AS there are a number
of prospective matriculates in the
basket ball teams from the various
towns in the state, it is hoped ina
they may by these methods be
come acquainted with the charac
| ter of the school.
o.
| Chapel exercises this mornlnt
| will largely consist of student bod!
! talent. The knights of Saint Pa
have again come to the fore witt
a nropram which they will presen
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
HAYS ASKS FOR
COOPERATION Of
POSTAL WORKERS
Try The Assnclnted Press.N

Washington, March 16.-Niews
of postal employees on the question
of policy affecting the personnel
of the service we're presented Post
master General Hays at a confer
ence of the national postal en-
ployes. The postmaster general
expressed the hope that frequent
meetings might be held to facilitate
adjustment of all differences.
"The battle is won in the heart
of the soldier" he said "Three
hundred thousand men are engaged
in this enterprise and we are going
| to have 100000 partners; the post
loffice department is not an institu-
tion for profit or politics; it is an
| institution for service and it is the
presidents purpose that every ef-
fort shall be made to improve that
service
Civic Activities.
| In a notice issued by the post
master general today he urged on
Iall postmasters the desirability of
participating in civic activities of
their communities as means Ut
disseminating general postal infor-
nation and soliciting the co-opera-
ton Of the public. Postmasters
also were urged to seek construct
i've criticism and invite legitimate
complaints of inadequate service, y
to the end of improving service.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
RHEUMATISM
A Remarkable Home Treatment
Given by One Who Had 1t.

uiscH ny Oue VINO Ihu H.
In the year of 1898 I was attacked
by Muscular and Sub-Acute Rheuma-
tism. L suffered as only those who
are thus afflicted know for over
three years. tried remedy after
remedy but such relief as | obtained
was only temporary. Finally, | found
treatment that cured me COM
pletely and such a pitiful condition
has never returned. | have given il
to a number who were terribly af-
flicted. even bedridden. some Of
them seventy to eighty years old.
and the results were the same as in
my own case.
l want every sufferer from any
form OF muscular and sub-acule
dwelling at the joints rheumatism,
to try the great value of my i'm
proved Home Treatment" for its
remarkable healing power. Don't
send a cent; simply mail your name
and address, and I will send it free
TO try After you have used 1T, and
it has proven itself to be that long
looked for means of getting rid Of
such forms of rheumatism, you may
send the price of II, One Dollar, but
understand l do not want your money
unless you are perfectly satisfied to
send it. Isn't that fair? Why suf-
fer any longer. when relief is thes
offered you free. Don't delay. Write
| today. ~
Mark II. Jackson, 3s4-G, Durston
Bldg. Syracuse, N. X.
Mr. Jackson is responsible. Above
statement true.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
MILITARY FUNERAL OF
FL. SCOTT ATTENDED
BY EX-SERVICE MEN

Ex-service men of Albuquerque
Joined yesterday in doing honor 10
a dead comrade in the funeral serp-
ices held for Fred l.. Scott under
the auspices of the Veterans of For
eign Wars with the cooperation or
the American legion and othe?
service organizations. The funeral
procession was headed by the In
dian school band and members OF
patriotic organizations, of the Sal
walton Army and of the local car
penters' union. of which the de-
ceased was a member, marched.
The pallbearers were Charles
Houchen, +. NJ. Carver, Il. }. Gut
ierrez, NJ. l. Morelli, H. II. stone
and r. E. Louden. The Rev. G. o.
Beckman officiated and at the
grave Taps were sounded, a firing
squad firing the last salute over the
grave of the departed soldier.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
Y, w. BUDGET DRIVE,
CLOSED WITH TOTAL
OF $4,816 IN HAND

The budget renewal campaign of
the Young Woman's Christian as
sociation, which was closed last
week, brought in total of $4,Sl6,
according to a report which was
completed yesterday afternoon. A
balance of $1,700 remains to be
secured as the budget was fixed at
$4,000. 1t is recalled that last year
$1,000 was raised after the drive
was closed. by donations and re-
deemed pledges, and as up to date
$500 more has been secured than
at the same time last year no APP
preheasions are felt for ultimate
success in securing the budget.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
WOMAN'S CLUB GIVES
ST,PATRICK'S PROGRAM

A st. Patrick's day program will
be given at the Woman's club at )
O'Clock this afternoon with Mrs.
G. S. Valiant as leader. Miss Bes-
sic Edsall will read as the opening
number a paper on Celtic Affairs
to Literature" Glare Thomas, a
Chautauqua singer, will give two
solos with Miss Allene BiXler as
accompanies. Mrs. II. B. Hening
will sing twice, "Bendemeer's
Stream" and Believe Me If All
Those Endearing Young Charms"
by Thomas Moore; Mrs. f. G. Reid
will play an Irish selection, 1.-The
Harp That once Through Tara's
Halls" Mr.. and Mrs. Edward An
coma will render violin and piano
duet.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
LOCAL K. P. OFFICERS
TO INSTITUTE LODGE
AT BELEN SATURDAY

Grand Chancellor +. II. Hanna
and Past Grand Chancellor c. l..
Berndtson, with forty other mem
beers of Mineral lodge No. A, Knights
of Pythias will leave for Belen
Saturday afternoon to institute a
new lodge of knights of Pythias.
Deputy Grand Chancellor I. w.
Gales has been in Belen during
the past week organizing the new
lodge which is composed of fifty
representative business, profession
al and railroad men
The members of the Albuquer-
que lodge will confer the ranks of
knighthood, after wIlicn a banquet
will be served to all the partici-
pants. The albuquerque members
will not return until Sunday morn
ing.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
Ellcr Heads Dental Board

DR.. c. A, Eller was elected pres
ident of the New Mexico board of
dental examiners last week at the
first organization meeting held in
Ell Paso in connection with the
meeting of the Southwestern Dental
society. DR.. j. j. Clark, of Artesia
was elected vice president; DR.. C,
c. Clark, of Socorro, secretary
treasurer; e. Morton, of Hurley
and ]. r, Gaines, of Gallup, board
members. The next meeting will
be held here in June, when state
examinations will be given.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
AUTO CLUB PUBLICITY
IN CHICAGO TRIBUNE
BRINGS PROMPT REPLY

AS a result of publicity which
appeared in the Chicago Tribune
of March Is the New Mexico Auto
club was deluged yesterday with
letters from Chicago and other
parts of Illinois, and from Indiana
and Wisconsin, inquiring as to
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
INGROWN TOE NAIL
TURNS OUT ITSELF

A few drops of ''Outgro" upon
the skin surrounding the ingrowing
nail reduces Inflammation and pain
and so toughens the tender. sensi-
tive skin underneath the toe nail.
that it can not penetrate the flesh,
and the nail turns naturally out
ward almost over night.
"Outgro" is a harmless, anti
spetic manufactured for chiropo-
dists. However. anyone can buy
from the drug store a tiny bottle
containing directions.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
LOCAL ITEMS

There are undelivered kilograms
at the Western Union office for
Luis Pineda and Nj. r. Springer.
Arthur Mandell returned last
night from Clovis, where he has
been on business.
Miss Mary Costello arrived from
Santa Fe yesterday to visit her
sister, Mrs. Gardner, 500 West Sil-
yer avenue
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
WHEAT LOOKS GOOD
IN VEGAS DISTRICT

Especial Correspondence to The Journalo
Las Vegas, N. NJ, March IL
Reports from the country districts
are that winter wheat is coming up
fine and gives promise of entering
the spring season in good condition.
The wheat is two or three inches
in height in the Cherryvale district,
and the fields are distinctly green.
There has been little moisture this
winter, but the soil seems moist,
Much spring blowing is being done,
and a large acreage will be sown to
spring wheat.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
DEATHS AND FUNERALS

THOMPSON-William Thomp-
son, u years old. died last night.
A daughter is here and a son is
on the way to Albuquerque. The
body is at Strong Brothers parlors,
LOWRY-Dr. William G. Lowry,
so years old, died at a local hos
pital last night His home was in
Sharon, Pa. He came to Albuquer-
que a few days ago. A sister is
here and will take the body TO
Sharon. Strong Brothers are in
charge.
MADISON--Mrs. Forest r. Mad
ison died yesterday. Her husband
is on the way to Albuquerque. The
body is at Strong Brothers parlOrs.
WHARTON-Mrs Alice Mar
guerite Wharton, age &c years, died
at her home on South High street
yesterday. She came here about
one and a half years ago from
Belwood, Pa. She is survived by
her husband, e. r. Wharton, al
temploye of the American Railway
Express, and her one-month-olC
baby. Funeral arrangements vii
be announced later. c. T, French is
in charge.
| ROBBINS--Funeral services fol
Clarence Robins will be held from
French's chapel this afternoon a
3 o'clock. Rev. Guy will officiate
The body will be taken to Attica
Kans., for burial.
SANCHES - The funeral o
Frank Sanches, who died last Tues
day night at his apartments, will d.
held this morning at O'Clock from
the family residence, Services will
be held at San Felipe de Ncr
church. Burial will De at Sant'
Barbara cemetery. Crollott will b
in charge.
CHAVES - ReymundO Chave
died last night at his apartments
, 423 West Santa Fe avenue. He
survived by his parents, who wer
! with him at the time of his death
| Funeral arrangements will be mad
today. Crollott is in charge.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
HARDING ASKED TO
PUT EMBARGO UPON
IMPORTS OF WOOL
(By The Associated Press

Washington, March 17.-An APP
peal to President Harding to place
an Immediate embargo on imports
Of wool, hides. meats, butter LEM
ons, cotton seed oil and cotton, has
been made by western senator's and
representatives, Senator Cameron,
republican. Arizona, announced to-
night. The situation facing pro-
dueers also has been laid before
Secretaries Wallace. Hoover and
Fall.
vi -------------s-----------
journal Want Ads. Bring Results
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18
Cemetery Officials Named.

Las Vegas. N. NJ. March IL
The annual meeting of the Masonic
Cemetery association elected the
following officers: Charles HELD.
president; Lloyd Grinslade, vice
president; William Shillinglaw, sec4
rotary; Cecilio Rosenwald, tEeas-
urer.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18

The number of brain impress
sions collected by an average man
in, fifty years of life would be
S.155, 900. The whole are re-
corded in the memory cells,
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-03-18

tour of the state, starting next
week and will personally inspect
land report on the condition of AIT
roads included in their routes.
A map of these will be made ana
Kept on hand for automobilistS'
The club viii encourages every msfs.
nicipaity to provide a Camping
ground for these people.
II -------s---Y--------.s 2 ~ " u
American ships, which were for
merry never seen at Danzig, now
carry on great trade there.
Pueblo chieftain., 1921-04-29

Admiral Wilson and tho national air
to the flag.
Ship after ship swung by the re-
viewing party with crashing guns and
blaring bands, every vessel as trim
and Immaculate as good house
wife's kitchen, every man groomed to
n fine point.
The action specded up when tho
battleships had passed and the dc
stroyers came sliding by. They re-
sembled high spirited children froi-
licking along in the wake OF dignifiod
parents. No bands blared from their
decks and they Sc eemed TO say:
destroyers the submarines rolled in
the choppy sea, running on the sur
face with crews standing at attention
on deck
Lond before the submarines had
passed the hattleships and destroyer
were at anchor in the roads. 'dressius
ship for the presidents visit to the
Pennsylvania. when the last sub
mersible had passed. the Mayflower
steamed up between the double line Of
with signal hags. dressed over tho
masts from bow to stern.
Again the president received fan
naval honors and again the Mayflovcr
returned each salute. When the MAJ
flower was again at anchor Admir-
Wilson went aboard to pay his rcsrcctS
for the frs, time to President Hard
ing.
After the commander returned to his
flagship the president left for tho
Pennsylvania and again he received a
2i-gun salute.
On the quarterback he greeted morf
than 1000 officers and complinented
them on the splendid appearance Of
their ships.
This function over. tho president and
his party returned to the Mcyflovrr
for luncheon, and late in the afternoon
the yacht left for Washington, whcr1
II is duo early tomorrow.
Secretary DENLY and his party re-
turned in the yacht SiSph while AZ
sistant Secretary Roosevelt who csno
from Cuba with tho fleet on the fsr-
ship. chose to embark for Washington
in naval scaplanc.
Pueblo chieftain., 1921-04-29
THE PUEBLO CHIEFTAIN
4 |R|SHMEN FACE
THE F|R|NGS QUAD

Cork. April 2s.-Four men convicted
Of making war against British crown
forces were executed by 4 firing squad
at tho military barracks here this
morning. They were Patrick O'Sulli-
van. Maurice Moore. Patrick Ronayne
and Thomas Mulcshy.
Moore and O'Sullivan were con-
victed of levyin9 war and attacking
British crown forces at Clonmult,
County Cork. February 20. Mulcahy
and Ronayne were convicted Of a sim
liar oftense committed near Mourne
Abbey February is.
This makes \ total OF eleven men ex-
ecuted hero during the last few months.
The execution of six men In February
had q swift sequel in the shooting and
killing of fve soldiers stationed at
Cork and in tho wounding of several
others, ono of whom later died.
Mass was celebrated in the barracks
early this morning. Canon O'Sullivan
addressed words of consolation to tho
men, saying they were go
ing to q city which could not be burned
down. The prisoners were then taken
from their cells and shot in pairs.
The priests said all tho men died
with magnificent bravery and the COM
mandant of tho firing party said he had
never witnessed anything to compare
with the way they met death.
The authorities refused to give the
bodies to tho relatives. Instead they
were removed to the Cork Jail for in
terment.
Pueblo chieftain., 1921-04-29
HARDING REVIEWS FLEET and
TALKSPEACE ON BATILESHIP

Wilson made his war address to tho
fleet at Yorktown.
Declaring 1t was his wish that the
navy might never again fire a tug in
war. Mr.. Harding said that ho believed
II all the nations were impcllcd by
the same motives as actuated tn.
United states this nation would be y t
peace forever.
But / would not want peace with
out honor" he said. II would not have
peace without the consciousness that
America was doing right and protect
ing its citizenship in the most effective
way"
When he boarded the Pennsylvania.
the president had not expected to dc
liver an address. He was persuaded to
do go. however. by the enthusiasm of
the officers.
II am especially happy to come and
speak to you Of America and those who
stand for its naval defense" he said.
1T embsrrasses me to speak as your
commander.in-chief. 7 have been doing
today Just as Sou men have been do
ing. following Admiral Wilson's COM
mand. ] want to tell you men how
deeply Interested and thorolv confident
America liz in you. / have no thought
in my mind except can say with all
tho sincerity of my heart that Amer
lea will never ask anything Of you not
in perfect accord with the best con-
hut when we do ask we expect of you
tho best defense that human beings
can give.
II am confident that YOU live and
breathe the spirit of the republic. The
United States does not want anything
not rightfully our own. no territory. no
payment. no tribute. We do want that