The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1921-02-06
CARS HELP u. S.
BACK TO NORMAL
Oakland Head Says Auto
mobiles Add to Eff
cheney; Save Money

Few individuals outside the auto
motllo industry realize phat an I'M
portant part tho automobile Is play
! INK In tho back TO normal move
ment," says Frcd W Warner, presi-
! dent Of the Oakland Motor Car com
many of Pontiac, Mich. The auto
/ mobile show season seems 10 be
good time to call the attention OF
! the public TO the great benefits
gained through the passenger car.
| There are. I know. those who re-
gard the pssse niger car an an eStrava'
gance. but those persons must be
numbered along with tho cartoouists,
| iok nsmiths and others most guilty of
| this shorthshted rnisstatement. Their
personal attitudes are totally ccnpsed
| hy the findings of the Nationsl Auto
mobile Chamber OF commerce, which
proved by eNacting research last
summer that 90 per cent OF all pas
aenger cars arc used more or less for
business.
From tho Oakland executive
lofficey in Pontiac Mich, we have en-
loved the success that camc from o
conviction of this fact. In other
words. We have sold transportation.
The fact that the farmer adds 6s per
cent to his efficiency by the use OF
"A nHHNfnKtT car HlNb NtNNeinN 'h'
contentious And finally when "
was announced that the average car
owners efficiency is Increased 81 per
cent by use OF his automobile, we
regarded our claims as completely
indicated.
How can any many except BY
pointing to individual cases that a"e
simply exceptions, dispute those
Indings' why. tho man who uses
his car for pleasure only Is a rare
being today!
And can any one name a single
commodity that Ia doing moro to in
crease man power and personal effi-
cheney?
"Of course. there must he compro-
mise. n this transportation ts TO be
tho basis OF profit. operation or tho
car must be economical That Is Why
We have continued to build an auto
mobile that gets exceptional mileagcs
on present day fuel and Is conserving
Of tires. We might build heavier
car, but We cannot build more Dc |
pcndable and economical engine. the |
Dakiands now in service-morc than |
700, 900 of them--are witnesses for |
our claim OF economy OF operation. |
we have built cars for farmers, |
doctors. IA lesmen, lawyers, con |
tractors, real estate men. insurance |
agents and about every other trade |
or profession under the sun. Con
slider the total increase in efficiency |
and profit, the saving in time, that
these Oakland cars have accumu-
lated
Freedom from timetables. free
dom from the beaten highways and
complete disregard for weather have
been gained by the owners OF oak
land closed cars. 1t Is interesting
to see the manner in which tho |
farmer has adopted the sedan and /,
coupc. lie realizes that for complete |
satisfaction he must have car that ,
can be used at any time with maxi
imum comfort and convenience. Be
ing as a type. a practical fellow, he |
seeks continuous service and gets It |
to the greatest possible degree in the |
closed car.
The reports Of Oakland owners
who operate their cars under the |
most arduous conditions only serve to |
strengthen our statement that the |
passenger automobile Is the modern
means of transportation--the most
means when II is an Oak
land.
Gasoline costs have mounted. To
maintain this economy, good mileage
is imperative. And Oakland owners
TO tell us that they get from
is to 25 miles a gallon"
The Oakland Motor Car company
for which President Warner speaks
Is member OF the General Motors
Corporation group, and Is rated as
the sixth largest producer in the
world. For several years Oakland
has dwelt upon transportation" as
well as the intrinsic value OF the
materials contained in the machine