davidaulloa/AmericanStories huggingface dataset:
The county record. [volume] (Kingstree, S.C.) 1885-1975, 1921-02-10
Advertising Key to Business.

New York, Jan. 22-Advertising is
the magic key that unlocks the gates
of commercial prosperity and foods
business with new Life. It Is the ore
factor in business powerful enough to
turn disaster into success. It's prac-
tical value lies in the fact that it ST.
mulates consumption.
These are the viewpoints that Geo.
A. Cullen, vice president of the North
American Fruit Exchange and former
vice president of the Lacawanna
railroad, expressed when questioned
as to his reasons for asking the apple
growers Of New York to launch an
intensive advertising campaign.
Mr.. Cullen has had considerable ex-
perienee with the efficiency Of adj
vertising as medium with which to
create brisk business when the COM
mercial pulse beats very slowly. He
thinks that the logical time for adj
vertising is when consumption Is at
the lowest ebb. It is then that legit-
mate selling arguments should be ad-
vauced to the buying audience, ne
says.
he has based these calculations On
the matter of observations which
have Just been reinforced by the pub
lication of Bradstreet's and Dun's
yearly reviews Of failures for 1920 re-
corded during the past year, "a per
cent. were of firms that failed to ad-
vertise.
"Selling any produce is a matter
of letting the people know what you
have to sell. Demand is created at
the knowledge that desirable pro-
duct is on the market" he declared
Mr.. Cullen, addressed the New
York Agricultural Society at Al
bany, he took occasion to tell the
apple growers that they were making
a fatal mistake by failing to adver-
tise. In making his Plea for utilizing
advertising as the one medium which
could be depended upon to stimulate
the apple business, Mr.. Cullen drew
some very graphic comparisons be-
tween the enterprise of the California
fruit growing business. !.
Inasmuch as his paramount busi-
ness interests are now centered In the
fruit growing business he said that
he had investigated the advertising
field from the viewpoint Of fruit
grower. But he is Of the opinion that
the same results that can be derived
from advertising in the fruit field can
be derived in other lines Of COM
merce.
According to him, the buying public
is never in mood to buy until it has
been awakened to the possibilities
of advantage that will accrue when
spending money is not particular
ly plentiful, and when all manner OF
industry is showing signs of slowing
up, it will be found that shoppers are
most discriminating and unwilling to
20 into the markets. Unless a deter
mined effort is made to show them
whereby they can profit by buying at
such a time, business is likely to suf-
fer serious relapses. The consistent
advertiser is the man who realizes
profits. In expressing those views
Mr.. Cullen said that they could be
reasonably applied to any kind of bus
mess. But he stressed the fact that
advertising was boon to tae fruit
situation when buyers are loath to
come into the market.
The county record. [volume] (Kingstree, S.C.) 1885-1975, 1921-02-10

Dealers handling such merchan-
disc are not taking full advantage
of their opportunities until they
treat their wares to>a course Of
advertising.
The Birmingham age-herald., 1921-12-18
BESSEMER

Bessemer, December f7.-(Special) The preparations that have been go- Ing forward during the entire week In Bessemer for the community Christmas tree have been marked by wonderful spirit of cooperation. Men, women. Boy Scouts, children, civic clubs, churches, schools, social clubs and fraternal orders have all had their part in the plans for mak- ing the poor and destitute happy on Christmas day About S1,2O0 of the st,500 expected to be reached has been received and large donations of clothing and toys.
 The work of finding those who needed relief and help has been very systematic and thorough, a social survey having been made first by the church societies later followed by a visiting committee. who ascertained the exact needs of each member of each family and person
 The tree will be placed in the cen ter of the block between Eighteenth and Nineteenth streets and Third avenue, and will be brilliantly light ed and beautifully decorated. and carols will be sung around it. The gifts will be distrbguted from Elks club, the white people from to 12 o'clock and the negpoes from to 3 o'clock.
The Birmingham age-herald., 1921-12-18
NINE

Nix, which Fas shipped to that citS Friday morning.
 Mrs. Neil Dugger and daughter Miss Charlotte Dugger, expect to leave Friday for Evansville, Ind, where they will spend the Christmas holidays as the guests Of relatives.
 J. c. Barrett and pr. F. W. Averyp have returned from south Alabama where they enjoyed a two weeks' hunting trip.
 Mrs. Frank A. Gallup and daughtep are expected to arrive today from New York to be the guests fof Pro- lessor Gallup during the Christmas holidays.
The Birmingham age-herald., 1921-12-18
Personals

D, A, Eehols returned yesterday from Castleberry. where he has spent the past two weeks on hunting trip.
 Miss Nell McBlnerney. who Is a student at Brepeau college, is ex- pected to arrive Thursday to be the guest of her parents, MT. and Mrs. MeElherney. on Avenue I, Miss Mo Blherney will be accompanied home by her roommate, Miss Marion Mlilar, who will be her guest during the Christmas holidays.
 Earl Smith who is student at the A. X NJ. college at Starkville, Miss Is expected to arrive Thursday to be the guest of his parents. MT and Mra.
The Birmingham age-herald., 1921-12-18

H. c. Smith, at their home in Pratt City.
 Miss Carolyn WoodaH. who has been quite i'll with scarlet fever Is reported as doing nicely.
 MT. and Mrs. James Rice of Tus- ealoosa are expected to arrive Sun day to be the guests of their mother, Mrs. " Long of Avenue F.
 Mrs Ella c. Pogue of Evansville, Ind, Is the guest of her daughter, Mrs. Nell DugEer, on the Ensley Highlands.
 The Rev. Theo Harris. pastor of the Pike Avenue Baptist church, has re- turned from PrattNilie, where he ac- compsnied tho body of Arthur Lee
The Birmingham age-herald., 1921-12-18
MISS BERNEY GILLEN
Correspondent
Messages may be phoned to
 Ellis Jewelry Co.,, EnsIey 367.

meeting was devoted to the try-outs for the semi annual debate and manY interesting debates were heard dur ing the afternoon. The subject for the final debate will be, Resolved That the Control of All Schools Throughout the United States by the Government Is Desirable" Miss Oliva 5Swann was chosen to represent the Thalian society in this final debate. The judges for this selection were Miss Stella McMullin, Miss Avis Wat son, Miss Elmer Burns and T. M Reg Ter, all members of the faculty, and Miss Charlotte Dugger of the, Tha- liam society.
 An Enjoyable Party
 One of the most enjoyable card parties of the season was given yes terday afternoon when Mrs. J. C.. Barrett was hostess at the Saturday afternoon affair at the Woodward Golf and Country club. The Christi mas decorations were used in profu- sion, which made the club rooms most attractive. Six tables were arranged for the players of bridge. Following a series of games the first prize for the highest score hand-painted sewing bag, was won by Mrs. Jan nie Fonville. while the second prize. a deck of cards. was awarded to MT. Frank Curtis. Later in the after noon sandwiches and tea were served after which dancing and music were enjoyed until o'clock.
 Sesame Club Meets.
 The members of the Sesame club were delightfully."- entertained Friday afternoon, when they met at the home Of Mrs. W. s. Shehee. 2623 Ensley avenue. The reception rooms were tastsfully decorated for the oc- casion in keeping with the Yuletide season, poinsettas mistletoe and holly being used in profusion. The meeting was presided over by Mrs B. g. Gilbert. and roll call responses
The Birmingham age-herald., 1921-12-18
ENSLEY

c. $. Vaughn, Jr.,. who resides at 230S Twentieth avenue, was held up and robbed Friday night about $ 30 o'clock. According to reports. Mir Vaughn was returning from work and on entering the garage near his home he was encountered by two un- identified negroes. It Is alleged thar one of the men held a pistol on MT. Vaughn, while the other searched his clothing and secured s42.50 in cash which he had just drawn from the T. C.I. company. The hold-up was re- ported to police headquarters, but the men have not yet been apprehended.
 Stamps Arrive
 Announcement has been made that the new government stamps and cer tificates to be placed on sale have arrived at the Ensley postoffice, and according to announcements from Washington there will be no 25-cent thrift or s5 war savings stamps for sale this year as heretofore. How ever, the thrift stamps and war sav- ings stamps can be exchanged for the new certificates. These new cer- tificates run s25. s100 and $l,090, while the flat price for them is s20. s80 and $500 The certificates are redeemable before maturity and If fe- deemed bear 3la per cent interest while if they are held the entire five years before maturity they will bear 5 per cent interest. These certifi- cates are registered to avoid loss and each will bear the name of its owner. The government hopes to furnish an incentive for saving to encourage savings and investnient in govern fment securities and at the same time to stimulate saving activities gem erally.
The Birmingham age-herald., 1921-12-18

mas" while his evening text will be The Fires of the Soul" Meeting ot the cabinet of Bpworth league al 3 D. m. Regular meeting of the league at 6;S0 p. m.
 The Rev. David NJ. Gardner. pastor of the First Baptist church will fill his pulpit Sunday morning, at which time he will take for his subject "The Last Words of a Good Soldier" The Junior, Senior and Ruth Davis B. Ys p. us will meet at 6 o'clock instead of 6:S0 as usual.
 The Rev. L. E. Brubaker, pastor of the Ensley Highlands Presbyterian church. will fill his pulpit Sunday, He will take for his morning theme Knowing That God Is." and for his evening text he will use "Is Jesus the Same Today as Yesterday?" Chris tan Bndeayor societv at 6:45 ?. m.
 pr. Edmond S. Bennett, recor of the St. Johns Epieopal church. Holy eom- munion at 7.s0 a. m. He will take for his II o'clock topic The Field" Conference of the parish at 7:30 D. m
 The Rev. ]. l., Anderson, pastor of the First Christian church. will fn hIs pulpit Sunday. He will take for his morning topic "Discipleship and Ownership wHle his evening serv- ice will be on "An Unanswered Pray CT" Christian Endeaxor society at 6:45 p. m.
 The Rev. E. M, Barnes, pastor of the Shadyside Methodist church, will fill his pulpit Sunday. He will take for his morning subject "The Power of Knowing Him," while his evening subject will be What Will You Do With Jesus2" Junior and Senior Ep- worth leagues at s:so D. m.
 The Rev. Theo Harris, pastor of the Pike Avenue Baptist church. will fill his pulpit Sunday at both the morn ing and evening services. Junior and Senior B. Y. P. U. at 6:so p. m.
The Birmingham age-herald., 1921-12-18
Purchasing Committee

Mrs. Gardner F. Goodwin, chair man of the purchasing committee of the Christmas tree, has ealled a meet ing of that committee on Monday at Ii o'clock at the library when the chairman of the visiting committee and finance committee will meet with them in order to secure the names and amount to be expended.
 The committee includes Moss Crot- well. Hardie Johnston, A. E. Ausman, Gwylam Herbert, John E. Golden, Roy Ling. Mesdames J. s. Winters, Fred Slower. George Stevenson, c. B, Hollingsworth, Lacey Edmundson, George Ross. George Houston and L.. D. McCollum. W. D. Taylor. Jr., treasurer of the executive commit tee, and J. R. Vance, chairman of the finance committee. have been asked to meet with the purchasing commit tee.
The Birmingham age-herald., 1921-12-18

The Ags-Herald mAintaiPs special rep rasantativsa in ReHsemsf for handling eorrespondence. advertising and sub acriptiona Mrs. L. D. AcCollum, cor respondent. receives news ltems phone BeaseInor lo77. H. A. Walker, Realty lation-
The Birmingham age-herald., 1921-12-18

of the Sunday school.
 The following program will be r. ndered: Carol, Silent Night, Holy Night" choir and congregation; in- vocation, Dr. F. o. Hellier, scripture lesson, Henry Hurd; songs. "Lowly reading, "The Inn" Mrs. c, B. Lytle; Luther's Carol, elementary depart ment of Sunday school.
 Program of beginners of primary department includes: Song. The Bells" choir; pageant "The Day s1s Come" characters, Miller Hamrick, watchman "Despair| Mrs. w A. Cochran; America" Miss Mamie Joe Reid; Prophecy" Miss Lucile Lytle; "yoices." Messrs shonts and Hous- ton; gifts from Sunday school, eight littio girls; song, Forward in the March of the Star" choir; offertory. Mrs. Arthur Cooley; hymn, postlude-
 Glass Entertained
 The Servers and Ruilders class of the First Baptist church were de lightfully entertained Friday after noon at the home of Mrss Rush Ran dle, with Mrs, Randle, Mrs. E. { K. Armstrong and Mrs, J. T. Crofford hostesses. The reception rooms were adorned for the occasion in holly mistletoe, Christmas bells and red roses, presenting real holiday scene.
 This social meeting was in the na ture of shower for the orphans in the Baptist orphanage at Evergreen, each member bringing gift of chill dren's hose which will be sent in Christmas box to them.
 Surprise Party
 Miss Katherine Harrison was the honoree at delightful surprise party Friday evening gfven forh her by her brother, George Harrison, at -their home on Fifth avenue. the occasion for the party being the birthday an-f niversary of the young honoree. De- lightful informality characterized the event, the guests enjoying games music and dancing. Delicious ices> ting of the birthday. cake was verJ enjoyable feature.
 Store Robbed
 The cash drawer of the store of J. Rarden & Co. was robbed Saturday morning about 6:30 o'clock by ons of the occupants of an automobile which stopped at the store to buy gasoline.
 According to MT. Rarden the clerk, James Foster. was paid for the gaso- line with 2 check and left the store to go to his home, just a short dis tanco, to have him o. k. 1t before he accepted it, and while he was out of the store the man robbed the cash drawer of it's contents, about s2. and escaped in the automobile.
 There were two men and a woman in the car. The city police depart
The Birmingham age-herald., 1921-12-18

were quotations from Lowell. Dur ing the afternoon the following pro gram was rendered; Paper. "Oliver Wendell Holmes. Author and Poet" by Mrs J. G. Adams; paper Louisa Mae Alcott." Mrs. Miles; paper, His tory of Frigate Constitution" and the reading of "Old Ironsides," by Mrs s. s. Heide. At the conclusion of the program salad coupse with coffee was served by the hostess. The next meeting of the club will be held with Mrs. W. C. Wilcox. on December 30.
 Mrs. Lacey Hostess
 Mrs. Howard D. Lacey proved a charming hostess yesterday after noon when sine entertained the mem bers of the Recreation club at her home In West End. The reception rooms were decorated in Christmas bells, holly and mistletoe. Prior 10 the program short business session was held. The program rendered follows: Reading, Good Citizen ship" by Mrs. J.> H. Waddy vocal duet "Cantique de Nod" by Miss An gelin Ruter and Miss Jessie Ru- ter; reading, The Miracle of Santa Claus" by Mrs T. B. Furman; vocal solo, selected, by Mrs. w. c. Lynch; reading, Prom Pagsnism to the Messiah" by Miss Angelin Ruter; vocal solo (selected), by Mrs. Howard Lacey; paper on The Meaning of a White Christmas" by Mrs. J. T. Means. Later in the afternoon salad course with coffee was served by the hostess, and upon each plate was a miniature Santa Claus A large number of members were present and enjoyed this hospitality.
 Announcements
 The Ensley commandery, No. 36, will have their regular business meeting Monday night at 7:30 o'clock. Plans will be formulated for social entertainment to be held January ? for the knights and their families.
 Preparations are being made for the White Christmas service which will be held at the First Presbyterian church Friday evening at 7:45 o'clock. The members of the Sunday school will take part in this service
 The White Christmas exercises Of the First Baptist church will be held this evening at o'clock, at which time the pageant. "A Star in the East will be presented by the pu- pills of the Sunday school.
 At the Churches
 The Rev. W. H. Mansfield. pastor of the First Methodist church, will find his pulpit Sunday His morning theme will be Chimes of Christ
The Birmingham age-herald., 1921-12-18
ThaIIan Society Meet.

The Thalian Literary society of the Ensley High school helda most in-5 teresting meeting Friday afternoon at the auditorium of the school The
The Birmingham age-herald., 1921-12-18
Masons, Widows Remembered

Twenty-six widows-of deceased Ma sons, former members of the Bessemer Lodge No. 45S, Ancient Free and Ac- cepted Masons. will receive on Christ mas day large baskets of fruit from this lodge It has been long es- tablished custom of the lodge to- re- member them in various ways at Christmas time. Sometimes 1t has been with turkeys and by sending other edibles, and this year the re- rnembrance will be in a beautiful bas- ket filled with every sort of fruit and nuts and candies.
The Birmingham age-herald., 1921-12-18
Donation. From women,s Club.


 Mrs. ". D. Taylor, chairman of the women's clubs and societies, for the community Christmas tree, has issued the following report:
 United Charities. s2B, by Mrs E.. [. Mitchell; United Daughters of the cenfederacy, s25, by Mrs. E. l.. HuAy St. A1oysius Altar society, $26, oy Mrs R. L. zelgler; Matronss cluh, sf0. by Mrs. E. P Lacey; Culture club, s1e.50. by Mrs. L. D. Mccolum: Pas tors Helpers of the Methodist church. sfo, by Mrs Willie Childers: Baptist Missionary society $10.so. by Mrs. George Ross; Beth-El Sisterhood, ss.5o, by Mrs. Julian Brick; Auction Bridge club. $e.5o. by Mrs. George Houston; St Agnes Guild se by Mrs. Charles Ray; Southside Bridge club &, Mrs. Fred Slower: Methodist Mis- sionary society, s5.2o. Mrs. Dave Owen; Baptist Young Matrons' class. s. Mrs. Charles Bently; Mus coda Forty-two club. s5. Mrs J. R. Chandler: Point of the Needle club. B, Mrs J. E. Wright; Thursday For ty-two club. s2, Mrs. Macon Williams; Bessemer Writers club. $3.75. Mrs. ". P. PriceA Tuesday Bridge club. ss Miss Willie Lee Smith; Little Sewing club. s1. Miss Helen Drum: personal check, s. Mir. Tom Weller. BirminE Eham; Wednesday Music club. s5, Mrs. R. F. Rarden. Woman's aux illary' of Presbyterian church. sts, Mrs George Waller; Tuesday Bridge club. s2.so, Mrs. Joe Little, Auction club $3.65, Arthur Reynolds; Rotary Annsa s1o. Mrs. Sam Brick: from a friend. $1.35: J. Hellfer Bible class. sfo, Miss Julia Houston; Junior Ma ,tron's club $3K0 Mrs George Coch- ran; Business women's club. s. Mrs. F.. Fl. Arbona; American Legion. s3.5a, Nrrs. Lacey EEmundson; McDoweti Music club, s1.5o. Mrs N. F. ThoYnn- son; Servers and Builders class, $f1, Mrs, J. W. Leggett.
 Package Committee
 Mrs. J. Fred Robertson, chairman of the package committee for the Christmas tree, will hold meeting of her committee on Thursday and Friday at Brooks & Lewis former place in the Realty building, when ali baskets will be filled and parcels wrapped.
 The members of this committee are: Mesdames Dan c. Davis. G. A. Harris, W. P. Golson, ]. A. Snider, R. l.. King, George Cochran, R. w. Waldrop, w. J. Smith, F. P. Lacey, N. l.. Haney George Waller, E. E. Clarke. w. P. Cunningham and Misses Geraldine odell, Irma L. Waldrop. Orlean Ram dle, Shaw and Hettie Faull.
 pr. CIaxton To Speak
 Dr. P. P. cIaxton, of the uni- versAy of Alabama. will make two addresses Sunday in Bessemer. At
The Birmingham age-herald., 1921-12-18
AT the Churches

At the Churches.
 Rev E. H. Hutchinson will fill the pulpit Sunday morning at the First Christian church at II o'clock, using as subject. New Birth and It's Primal Object In the evening at 7:39 his subject will be "Lightness of Re- ligion."
 Services will be held Sunday morn ing at II o'clock at the Christian Science reading room, when the sub ject will be "Is the Universe, Includ- ing Man. Evolved by Atomic Force.' with Mrs. W. H. Lewis first reader. Wednesday evening testimonial at s o'clock.
 Dr. ". P. Price will hold services Sunday at the First Baptist church using as topic in the morning at il o'clock. "Paul's Swan Song" in the evening at 7;30, "A Finished Life
 Rev. Keener Matthews, presiding elder of Bessemer district, will hold services at Lipscomb Methodist church Sunday at II o'clock. At 2 o'clock he will hold the first quar- terly conference of Walnut Grove and Lipscomb churches at the Lipscomb church. Rev. w W Heflin, pas tor, will hold services in the evening at 7:30.
The Birmingham age-herald., 1921-12-18
Announcements

The Carnegie library will be closed Wednesday, Thursday and Friday mornings and all day Saturday, Christmas eve
 United Daughters of the Confed eracy arc requested to send their contributions for the soldiers box to Mrs. R. l.. King. at her home on Clarendon avenue on Monday, and for the box to be sent to the old lady at the home, whom the chapter has adopted, to Mrs. Rose Huey, on Sixth avenue.
 The Woman's auxiliary of the Presbyterian church will hold a meet ing Monday afternoon at o'clock al the church, with Miss Hettie Faull leader.
The Birmingham age-herald., 1921-12-18
Mrs. smIth Hostess

With beautiful background of holly, poinsettas, ferns and with numbers of Christmas candies burn ing red tapers, the. party with which Mrs. Herbert Smith entertained the Woodward Bridge. club was one of the lovely affairs of the week. After the games of bridge the prtzes. hand painted card table covers and can de holder with candle, were award ed to Mrs. Ed Duncan and Mrs Harrv Strain and Mrs. Joe Malwrin. < salad plate with q beautiful Christmas ia : vor was served the guests.
The Birmingham age-herald., 1921-12-18
ElI.. Lodre TO Meet

Bessemer. lodge No. 72l, B. P. O.. EIks will hold a meeting Tuesday evening, December 2s. at 8 o'clock, when a number of important mat ters will come up for consideration and several candidates wil be ini- tisted.
 The Elks' Christmas tree com- mittee, composed of W. D. Taylor, Jr., Ellis c. Terry, John Hagerty, Jr, Jim Sullivan, Norman Leftko- wits, and H. V. Rogers, decided that charity could be better dispensed by their lodge this year by joining with the other organizations in providing a community tree than by having a separate tree.
The Birmingham age-herald., 1921-12-18
Harvest Day Program

The Woman's Missionary society Q. the First Methodist church will hold their annual Harvest Meet ing" at o'clock Monday afternoon in the parlors of the church when the following program will be ren- dered, wheff all women of the church are invited to be present; Hymn, scripture reading, Miss Maud Buck; tPrayer for harvest of ma terial blessings Mrs. o. L. Lowe; Prayer for harvest of spiritual blessings, Mrs. H. l.. Bains; talk Harvest of Workers" Mrs. G. G. Neal song, Miss Buck; Harvest of Triumph" Mrs. c. B. Byars; liar vest of Answered Prayers" Mrs. L. r. Stansell; "Harvest of Souls, Miss Louise Stansell; Our Growth, Donald Buck "Our Harvest Miss Margaret Copeland; Song, our Work and Our Growth" Mrs D. w. Owen; "Our Harvest" Miss. Gillette, song; Harvest" offering; dosology.
 White Christmas Service
 The White Christmas" service or the First Presbyterian church Will be held Sunday afternoon at 6 o'clock at the church with beauti- ful and impressive exercises, which will begin by the singing of carols on the outside of the church by members of the intermediate de- partment of the Sunday school.
 The Interior of the church will present a real Christmas scene with pine and holly branches and bril- liant lighted star, with snow scenes ard soft blue-light of the midnight as a background for the pageant which will include all departments
The Birmingham age-herald., 1921-12-18

ment was notified and Officers Jack curran and Charles Williams traced the car to Blocton, where 1t was found that an arrest had been made, and they were placed in the Bibb county jail at Centrevlle on R charge of forgery.