Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1921-06-15

ycUtr shock and merchandise as mary
merchants are now doing. You will en-
courage more buying, you VIII see bet.
ter business, more orders. more en-
iplayment, busser factories and gem
eal prosperity. Now for the general
price reducing day." Do you realize
THE far reaching effect of such mes
sage which it is estimated will De
,read by 15,UO0,000 persons? Where
idoes it come from, who is responsible
for II. Probably if the truth IS known
the manufacturers who overstocketi
!becansie the retailer refuses to con-
! tirIe to give HIM the prices he asks
ami at which the public viii nos buy,
/ are using this very measure against
him and what are we doing TO combat
\ IL? The eueait trouble today is thai
the average retailer is too much en-
CROSSED width his own business to
give AMY thought to the great nier-
cantiIe craft with which he is affiliat-
ed. He does net seriously concern h!ri'
/ self with such maEters. as | present
10. you, and which are aiming at the
I:fe roots of your business, Vut when
sllch naatters are oropgs1t to MS ait
terI..,cn he Will usually leave you with
a request ITO let someone else do It..
I'm too busy. | plead in all seriousness
taat business men take more interest
in the affairs of every nature of your
CITY, YOUR state and the na..on. Be 2
big part in the constitute tive work Of
your community, be on THE jon look
4 ing cut fer your interest, take part ir
r,cti;ics, ard put men in office who
IRE net ideatiSt, but who are en.
t':wed With practical business know
edge and are able to make laws that
4 'rntulslte business, attract industries
TO- your city and commonwealth, IA
i',d.th.ar than stf!e them with the our
DIR of unjust statutes and inequit-
able taxation when you do that you
will be IN a position to talk, rather
IN being talked about,
1t was my very happy privilege to
a:tend a mesltiE'g CT the Retail Mer-
chants Association in Newport News
4 few weeks ago in company TN
some Of my fellow merchants. We
!;s:eneA to many interesting and III.
ssyuctive addresses bearing upon the
rlISolems THAI. confrorit US, but what
impressed ME more. than ali Others
was the speech Of j. II. Brownley, of
Norfolk, who made reference to pre-
joni: prices and Ethics in Merc}rsm
C;sr,s." Declaring that the truth is
&. .aLh and ;chehe should be no 'iffer-
ence between a truth todd by mer-
CHART IN the business world and that
expressed at his home and amorG
ft.enGs. When all merchants realize
t;.::'s We viii be far better off, and
VIII have made great strides ii
ksnest business.
Tco, may | add that w'he'l By full
adherence to the TRUTH Of every state.
men. you make concerning TIE mer
ck:.:.s.I:i'se you offer, and merchants
SHALL no longer tend to somewhat eX
agge!aee the merit of this CT that
EailEcu,ar article, and then shall men,
ton of his store become a synonym c.
honesty and fair dealings and Con
t:ience," which is a stores most val
ral.e asset shall have been we'll merl!
Cd, ard publicity committee 10
peove the righteous conduct of bust
rsesS Will be a relic CT an age when
merchants failed to see what the Di
vine rules that guide the ccsiduct of
men likewise from the basis Cor sue
cel:i:ful merchandising.
Probably | have wandered SOME
what from my subject, but my in
.sress in matters relating 70 the re-,
,'aG:er HAS never waned and in con-
c.usicn | want to take this occasion
IT, say thar in my opinion we have
no organization that comes Into more
intimate relationship with the pub
-, THAN that of AN Advertising Club.
Advent sing is cne Of the greatest cS-
sentials of business. taking shape in
MANY different ways il acts as our
publicity agent carrying our message
tc the people The most used method
CT advertising is through newspaper
and the press should be our besi
friend, with our interest 50 in@orwoven
4 100 per cent cooperation should en-