The New York herald., 1921-01-09
AUTO SHOW
OPENS AT MAJESTIC
Exhibition Is Under the Aus
pices of American Motors,
Inc, of This City.

For the first time in the history of
the automobile industry separate ex-
port automobile exhibition is being held
at the Majestic Hotel, Seventy second
street at Central Park West. 1t will
continue until Saturday.
Different In character from any other
show, inasmuch as the event Is entirely
for the development of foreign business.
the show, which Is under the auspices
of the American Motors, Incorporated.
OF New York. has already aroused wide
spread interest In export and allied
trades. both locally and throughout the
country. and Is creating much favorable
comment In the automotive Industry.
Foreign visitors. consuls and represent
atives of purchasers of automotive
products abroad have expressed a de-
sire to attend.
Many of the models on display. all
though well known throughout the
South and West, have never been
shown In New York prior to this exhi-
bition. There also will be shown cars
that are built exclusively for export
and chassis for which the buyer can
build his own body and give It his own
trade name. In addition there will be
placed on view n standard five passen-
gen touring car. disassembled and prop
erly Grated for export. The preparation
OF cars for shipment abroad is one that
requires much skill.
The first export automobile show pre-
sents a golden opportunity for the dis
cussion of all export problems and fur
ther visualizes the rapid growth of tho
automotive export business since the
signing OF the armistice.
One OF the prime factors In the pro-
- Saxr~
ucts in foreign fields is the American
Motors, Incorporated, dstinctively an
export organixstio of many years
standing, which exclusively distributes
automobiles, tires trucks and tractors.
Its activities embrace every step In the
transfer from the American maker or
seller to the foreign buyer of any and
all products related to the automobile
industry.
The influx of the automobile has. re-
suited in a universal demand for good
roads, and because of the lack OF other
transportation facilities in foreign coun-
tries the people must turn to the auto
mobile for carriage. To-day the pas
senger car Is an absolute necessity
throughout the entire world. study
Of the following figures brings a realiza-
ton of the enormous opportunity there
is abroad for the American manufac-
turer OF passenger cars.
There are approximately 100000 pas
senger cars in the United states to-
day. or about one car to every thirteen
persons Europe has about 100000 900
people and approximately 10000 passen-
ger cars. This figures out only one car
TO every 1000 persons. Taking these
figures as a basis OF comparison, and
believing that as conditions abroad I'M
prove our foreign neighbors viii want
more and more cars, there seems every
likelihood that the demand will so In
crease that there will be a market Tor
an automobile to every hundred per-
sons, Or 100000 passenger cars.
III this country only received a certain
proportion OF this vast market (and
with the superior construction OF our
cars we should easily secure most OF
ny. the automobile manufacturers could
keep their plants going for the next
few years on the export demand alone.
Thua the whole world and not the
United states alone Is the market for
the American automobile manufacturer.