The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1921-12-06
nond, Ind.

mond, Ind. luf
Supplying these stores are two large
shoe factories located in Cincinnati
and Lawrenceburg, Ind, and large
jobbing house serving as distribut-
ing point, located in Cincinnati.
The Mt. Vernon store, located at 230
South Main street, Is now in its third
year of successful operation. It's first
year was under the management of
Mr. Sachs. Subsequent to coming here
from Dayton to engage In business
Mr.. Sachs Joined forces with Mr. s.
j. Bruson of Cincinnati in operating
the Fit-Rite system. Mr.. Bruson had
been for 80 years a leading jobber and
manufacturer in shoes in Cincinnati.
Observing the success that has met
the chain system of retailing in other
lines he ventured to make application
of the system to the shoe trade.
The first year of the Mt. Vernon
store was eminently satisfactory and
each year since has seen steady in
crease in the volume of business with
equal improvement in its character
and desirability. After spending
year here Mr.. Sachs was transferred
to Hamilton where he now Is manager
Eof the Hamilton store and sales
manager for the entire Fit-Rite sys-
tenn. The Hamilton store is one Of the
largest shoe stores in Hamilton.
The close relation maintained be-
tween manufacturer, jObber and re-
taller in the Fit-Rite system gives the
% stores in the chain the first selec-
[tion and preference respecting styles
and prices in the factory output. Thus
Fit-Rite patrons may be offered the
newest novelties in the shoe line we'll
in advance of their being offered to
the retail trade through the regular
avenue Of jobbers and wholesalers.
The manager of the Mt. Vernon
store is Mr.. "Jack" Hornstein, who
came to Mt. Vernon from Hamilton
some three months ago succeeding
TMr. H. B. Kaplan, who had resigned
to return to Dayton where he planned
to engage in business. Mr.. Hornstein
had received his training as shoe
salesman under the eye of Mr.. Sachs
himself in the Hamilton store. Start
ing as salesman he was made assist
ant manager of the Hamilton store
and for several months last spring, fol-
lowing an automobile accident in
which Mr.. Sachs was severely injured,
tMr. Hornstein was the acting manag-
Ier of the store. So satisfactorily did
he discharge his duties at that time
that when the vacancy in the manage
ment of the Mt. Vernon store came
Mr.. Hornstein was promoted to take
charge here.
Associated with Mr.. Hornstein in
the operation of the Mt. Vernon store
is Mr.. N. M. Friedman, who came here
after an experience gained in the Bru-
son BOotery at Barberton.
Since coming to Mt. Vernon and
taking over the local store these young
men have effected a most notable i'm.
'provement, not only in the character
Iof the window displays, but in the ar.
rangement and handling to the entire
stock. Moreover, there has been as
notable Improvement in the quality of
the stock carried corresponding to the
more discriminating demands of their
trade. They now are handling only
some of the best known lines, among
them the May Manton shoe for ladies
the Dunlap for men, and the Goodyear
line of overshoes and rubbers. The
store has installed but recently. also
a line of hosiery, featuring the well
known Onyx line with pointex heels
The Mt. Vernon store has the exclus
live agency locally for this line.
A feature of the service given at the
Fit-Rite store that appears to be gain
ing favor for this store is in. that nc
effort or pains shall be spared in an
IendeavOr to satisfy the wants or de
mands of customer. Taotful courte
Isy, unfailing patience and respectful
consideration of an intending patrons
desires are the unfailing rule. 1t mat
ters little how much time must be
taken to find the character of a shoe 9
patron calls for or what may be the
difficulties in finding a correct fit, the
endeavor is to satisfy the customer
This, in brief. with equally satisfac
tory prices, is the explanation of the
growing favor with which the Fit.Rite
! store Is held here.