The Washington herald., 1921-04-24
BRlSCOE COMPANY
PLANS EXTENSION
DURINCNExTYEAR
Production Growth and
Aggressive Campaign
Due.

Due.
Following the recent election OF
Clarence A. Earl, as president. the
Briscoe Motor Corporation has an
| Inounced plans for the immediate
future which not onE reflect the
generally favorable motorcar out
took. but bid fair to place the Bris-
coe high Among the leading pro-
ducers Of the country in q rela-
lively short time.
1.-THE automobile industry, and per-
haps more particularly during his
| service as first vice president OF
the WHY'S Overland Company. Earl
came to be recognized as q man
| who did things, to whom obstacles
were only an added spur. and who
had an abiding faith in the future
of his industry.
Car Well known.
His association with the Briscoe
gives him a car we'll and fsvorably
known to the trade and the public:
group of plants second to none
In efficiency, and the backing of
financial resources adequate for any
possible development.
As the frst step In an aggressive
campaign designed to give the
Briscoe complete and countrywide
representation, Kelly r. Jacoby has
been appointed general sales mana
fger- Jacoby, who was vice presi-
dent In charge of purchases at the
WHY'S Overland, has a personal ac-
uuaintance with the trade second
only to that of Earl himself. His
appointment Is a very definite In
| dieation OF the company's future
lsslling policy-io keep continually
pushing ahead; and to support the
actual sales work with both effec-
tive dealer co-operation and COM
| plete service to the Briscoe owner.
J. r. Findlater-a Briscoe veteran
/ affectionately known to Thousands
of motorcar distributors and deal
ers as Jim" VIII remain as vice
/ president. and realize a lifelong
ambition to 60 to the happy haven
OF the automobile men In becoming
Pacific Coast manager for the COM
pany.
The general executive organiza-
tion Of the company has been
greatly strengthened. as will be evil
dent from a study OF the list which
| follows. Every name In IL repre-
sents either a well-known financial
| figure or a man OF known reputa-
| tion in his particular branch of
automotive effort.
New Organization.
Clarence A. Earl. president and
general manager: H. f. wardwelI,
vice president: J. r. Findlater. vice
president-Pacifc Coast manager;
John Fletcher. treasurer: Leroy c,
Allen. assistant treasurer: L. z.
Latta, secretary; Kelly r. Jacoby
ham. assistant general sales mana
manager: r. NJ. Chapman. assistant
| engineer: C. Cunningham, general
superintendent; T w. Tinkham, as
| sistant general superintendent: ,
IL. BIyth. director Of service: War
rem NJ. Zerby, trafic manager: ]. 4
Garrity, Mid Western division man.
ager; F. A. Bixby. northwestern d.
vision manager: II. G. L. Campbell
East Central division manager: c. E
| Rowland. West Central division
manager; John c. Baggott. Eastern
fdivision manager: A. n. Jones, as.
sistant to J. r. Findlater, Pacific
Coast.
| Outlines Policies.
In an interesting statement re.
Gently, Mr.. Earl outlined in some
detail the plans he has in mind fol-
the future. when ! accepted the
| presidency of the Briscoe Com.
pany," said he. Il did so because
after careful investigation 1 wa.
absolutely convinced that the Bris.
/ coe had no superiors-I believe ever
no equals-in its field. II was not
nearly so we'll known as II should
have been. owing to the fact that
the company had been content with
q moderate production, nearly al
ways oversold. But the car itself
has met and outdistanced competi.
ton wherever 1t was introduced
The financial resources Of the com.
pany were ample for any expansion
that might be desired, There was
no reason why IL should not speed.
lily assume dominance-even leader.
ship-in its class. And I took the
presidency with the distinct stipu.
latioa that We should cease to hid.
our light under q bushel, and
would go out after business on the
scale which the merit Of thel cal
and the standing Of the company
Justified.
"As q hrst step we have per.
fected our executive organization
by the addition of several men who
make II one Of the best rounded
In the country. We are increasing q
our field selling iforce as we'll anc
we are beginning q countrywide
sales and advertising push. The
response in the way Of dealer an6
owner interest has already been re.
markable. In fact, II is already ap.
parent that the productive capacit,
of the plant will have to be con.
siderably increased in the very neal
future. But We will never lose
sight of the cardinal point of Bris.
coe policy in the past-to build FIRST
OF. all a car as nearly perfect as 1.
humanity possible. to build only q,
fast as that aim can be main.
tanned"
The FIRST gathering of Brisco,
distributors, embracing only those
within a days wire reach, visited
the factory last week to meet with
Mr.. Earl and the new organization