The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1921-12-31
iAs TO THE FUTURE.

be of interest to every merchant al
10 every advertiser in Brunswick.
Is full of sound, common sense. He
It is:
To throw as much light as posi-
bic on what trend OF business is to
be expected during the coming
months, we have collected and
print below the views that seem
to us most ato the point of the.
many tina thavescome to our atten-
ton during fhe.recent weeks
The. Guarantee Trust Co., of
New York City, says: The liqui.
dalton Of commodities, securities
and labor was as inevitable as 1t
is Wholesome.
THE country has harvested this
year .cne Of the largest crops in
its history. The transportation
congestion has been relieved and
the RAILROADS are on a better finan-
cial and operating basis. The ac-
cumulated surplus of five years Of
prosperity Is stored in many ways
for our continued use. This coun-
try has not been over-built or ov-
er-extended in any Of its funda-
mental and essential Activities
and faces no prospect of contraci
ton that might occasion sustained
business depression.
I'VE are in sounder financial
and industrial condition than any
important nation in the world.
These are the simple facts Of
our business situation, and to
consider the present reaction any
thing but a temporary set back
from the destruction, imitation
extravaganza and unsound eco
nomic condition caused by the
war, is not to reckon with tha
truth"
Every manufacturer and mer-
chant" says the Washington
Wooden Mills, has known as
prices. climbed upward and the
value of HIS, stock on hand dou-
bled, that some day the process
was to be reversed, and that he
would be Obliged I take the loss
as prices declined. That time
has now come. Retailers must
promptly and frankly take their
loss.
II I'VE urge retail merchants 10
give special attention to their all
vertising texts. There never has
heRn IL tinac Sahen IL was Sc imDor-
tant that advertising be based up
on frank. honest statements OF
facts. .-Extfayagant statements as
to price reductions only frighten
the public.
ITO stop all buying and show
only carried-over stock invites dis
aster. Successful merchants OF
the future will be those who study
their stocks as they never did be-
fore and who unhesitatingly pur.
chase what Is necessary to keep
their assortment and SO give ser
vice which will retain old trade
and draw new from their less
able competitors"
Buyers strikes In Europe start.
ed months ago" says the Black
man Company. 'In every case In
all European countries they have
resulted In lower prices--follow-
cd by lower costs Of raw materials
followed by lower wage scales,
resulting in lower manufacturing
costs and reawakened buying.
'No buying strike that we have
ever heard Of has put any class
of useful merchandise out of bust
ness for protracted period.
"our national buying viii r..
sumo. There Is no doubt about
that. But there are real grounds
for concern over the national
salesmanship. Has II grown soft
during the past few years? Has
1t begun to slip?
I'VE are now called on to sell
and sell hard.
"Can we do itg''
According TO Chas. w. White.
-Four years ago the majority OF
statesmen Of America broke tram
ing. They became order.takers.
Through inactivity saIeswise they
have become tlabhy. The same
Is true Of advertising.
$50 far as 1892 Is concerned all
the fundamentals are right for SC
curing a biz business except oae
thing. The minds of those who do
the selling and ADVERTISING are
not properly keyed. This can be
corrected. The time 10 do II 4
now"
THEY DANCED. NOW PAY.