Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-08-12
FARMERS HOPE
EQUALIZE SALE
OTHER CROPS
New Workers. Form CoOpera,
tive Association to Secure
Distribution.
MARKET $4,000 CARLOADS

NEW YORK, Aug. 12.-In a further
effort to reduce prices Of fruits and
vegetables to the consumer, federation
of more than 100 farmers cooperative
fruit and vegetable associations have just
been organized In New York. Fruits
from California and the Pacific coast
citrus from Florida, vegetables from
Texas, grapes from Michigan, apples from
New York and asparagus from the Caro'
linas are included in the new federation.
These one hundred cooperative associat
tions market annually in the neighbor.
hood of $4,000 carloads of products. The
name of the organization through which
the associations viii market their prod
duce is the North American Fruit Ex-
change. Headquarters are maintained in
New York. and branch offices have been
opened in one hundred and forty cities
Of the United States.
HOPE TO
PREVENT WASTE.
The new organization is Of more than
passing interest to the consumer, as ID
opens up an entirely new plan OF dtstri-
button of farm produce.
at Is we'll known" said Arthur Rule,
general manager Of the exchange, in a
recent interview, that thousands Of car-
loads of food are wasted; never reach the
consumer at all. The reason for this Is
that enormous quantities Of produce are
shipped to central distributing points and
4 far greater quantity of fruits and
vegetables OF a highly perishable nature
are offered to the consumer than can be
consumed before they spoil. At the same
time in the smaller cities the consumer
is not getting his share Of the produce
The consumer is taxed a high price IN the,
1t I'D v,EE haor
the cost of spoilage. The consumer In
the small city is taxed a high price be-
cause there is a shortage in his own dis
trict All this Is tacause of the lack OF
sane and intelligent system Of distrib-
uting produce of such a highly perishable
nature Under the mutual plan Of dis
tribution now incorporated in the North
American Fruit Exchange all the farmers
represented viii maintain not only their
sales offices In New York, but branch Of
fees throughout the United States Ths
central office is in immediate touch with
the consumers requirements all over the
country Now, If there is a glut Of say
cabbages in Chicago las there was a year
ago at this time, with the result that
one thousand carloads rotted) instead
of shipping more cabbages TO Chicago,
we divide the shipments and instruct the
growers to ship to other points where the
gluts are not apparent. The same is true
Of every other fruit and vegetable, and
the various farmers and cooperative as
sociations interested in the exchange will
represent practically every known fruit
and vegetable grown in this country"
EXPERTS HIRED
FOR Distribution.
Aaron Sapir0, an authority on farm
marketing. supervised the reorganization
Of the exchange on the mutual plan and
the basis of the situation for the farmers
associations. SGpiro, in discussing the
organization, said:
zone Of the secrets Of success in the
farmers marketing associations on the
coast has been their ability to hire ex-
pert specialists in distribution. Small
associations cannot do this. The putHc
and the farmer have been suffering be-
cause we have had very poor system Of
merchandising and distribution. This
new organization enables the farmer to
give the consumer the exact quantity OF
particular food product required in all
the territories in which the exchange viii
operate"
Among the larger OF the farmer or
CARNATIONS which will market their pro-
duce through the exchange are the apple
growers Of the States OF Washington,
New York and Virginia; grape growers
from Michigan, asparagus growers from
Carolina, vegetable growers from New
York. New Jersey and a dozen other
States; fruit raisers from Colorado. Utah
and Florida Practically every fruit and
vegetable producing State in the Union is
represented in the new organization.