The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1921-04-23
PREDICTS SHORTAGE
OF CADILLAC CARS
President Collins Announces No
Change in Price and Reviews
Company's Progress.

One of the most significant chap
tiers In the history Of the automobile
industry tells the story of the adj
vancement of the Cadillac from the
class of tho lowest priced cars on
the market to Its present association.
In the minds of the public and OF
prominent engineering authorities
here and abroad. with the highest
quality American and European cars.
Regardless of price or size. some OF
| them costing several times as much
~ the Cadillac.
Persons interested in signal
achievements In industry were led to
advert to this unique development Of
Cadillac through the personal mes
sage of r. II. Collins, president and
general manager of the Cadillac Mo-
tor Car Company. published last
week.
In this message. Mr.. Collins stated
that there would occur this year the
greatest shortage Of Cadillac motor
cars In the history Of the company;
that the company was firmly COM
| mitted to the policy Of building
eight-cyiinder cars which would con-
tiuue to be the standard Of the
world; and that present prices of
Cadillac cars would remain un-
changed throughout the year.
STANDARDS IMPROVED.
The first Cadillac model. built in
| 1903. was In competition with the
cheapest automobiles on the market
at that time. Its price OF $3.50
definitely placed 1t in that class.
BY a series Of refinements and I'm
provements. Cadillac gradually climb
ed out of the company Of IRE lowest
Ia HAA
reached point of comparison with
the moderate-priced cars listed from
$500 to $1,000.
In another eight years. Cadillac had
again advanced to a higher class. rs
result OF improvements in design.
materials, Workmanship. and perform
ance. The public definitely thought
OF the Cadillac. in 1917. IN the COM
pany OF cars selling from $4,000 to
$1,000.
with the coming to the company
eral manager, In that year, the
Cadillac began the greatest strides in
its history.
It's official appointment as the
standard seven-passenger car OF the
United States army, navy. and marine
corps. after the most critical TESTS &.
the world war, and the tributes paid
t. Type 50 Cadillac by prominent en-
gineers here and abroad, as well a. it's
choice by persons who sought the best
regardless of price, and who had pre-.
vtously bought higher priced cars,
were evidences Of the universal ap-
probation OF the great improvements
in Cadillac within the last four years.
CONSTANTLY IMPRovING.,A
3 The Cadillac. during this last period.
has placed itself beyond All price con-
Isiderations. The luxurious, depend
able Type SO Cadillac 10 not consia-
cred in price class, and is compared
only with automobiles costing much
more.
owners Of Type 80 Cadillac said
Mr.. Collins, "know, of course, that the
present price of the Cadillac does not
represent q war time imitation. similar
to the imitation OF prices of some other
articles of merchandise.
I'm the latter case, buyers were
asked to pay twice the normal price
for the same. or inferior goods. In
the case Of the Cadillac, the vast i'm
provements in design. workmanship
performance and luxury of the Type
80 would have demanded a big ad-
vance In price, even though the prices
OF other commodities had not ad-
vanced.
The principal reason why the
Cadillac costs more now than IL did
much better automobile.
Perhaps the simplest way to dis
cuss the entire question is to call