The Birmingham age-herald., 1921-07-24
ADVERTISING CLUB LUNCHEON MEETING AT KING I0Y INN
Organization of Club Per- fected and Charter List CIosed-Truth In Adver-
 tisinq Is Slogan

Tomorrow at 12 o'clock the Ad- vertising club of Birmingham, oth- erwise known as publicity hounds" " will gather at the King Joy Inn on Third avenue for a regular lunch con meeting. An appetizing Amer ican menu has been ordered and King Joy is supposed to reign as the members dine and work through the regular order of business.
 The club officials are especially happy that details of organization have been perfected, constitution and bylaws adopted and ready for distribution. membership cards ready for all entitled to same and the suc- cessful future of the new club very rosy.
 This newest addition to Birming- hams list of business organizations has charter membership list of 40 drawn from the ranks of those pro- fessionally engaged In writing, de- signing, publishing and selling legit- imate advertising media whose stand ing In the community warrants close fellowship. The charter has been closed, and further membership is restricted to such as may be secretly proposed and invited to join.
 Associate Members
 A nonvoting associate membership  Is extended to such buyers of .adver- Using media as are deemed worthy and will subscribe to the club ethics of truth in all advertising state- ments. These will be permitted the use of the club emblem symboliz- ing truth, and will enjoy the co-op- eration and protection of the club against all fake or fraudulent ad- vertising propositions. This feature of the clubs activities will, it is pre- dicted. save to the advertisineB pub lie and their patrons thousands of dollars per annum.
 An idea of what the Advertising club of Birmingham stands for may be gained by the following platform and principles adopted and printed in its, constitution:
 duu
 1. To maintain cooperative husi- ness organization among those pro fessionally engaged in promulgating reliable advertising media, whose character and standing warrant such fellowship.
 2. To encourage effort, to develop talent. reward merit and. recognize achievement In the advertising pro- fession.
 B. To discourage exaggeration, smite insincerity and eliminate the fraudulent and unworthy in all ad- vertising literature or media
 4. To establish an emblem and slo- gan that will symbolize truth and at- test reliability of advertising state- ments wherever attached, and to pro- vide exposure whenever such spirit issviolated
 $. To emphasize through educa- tional campaigns the value of truth in advertising, and prove, the security and economy of patronizing truthful advertisers.
 6. To offer and provide utmost CO., operation and protection to all buy Ners and users of reliable advertising and herald in every reasonable man. ner those who adhere to truth in ad- vertising.
 '. To encourage national advertis- ing of Birmingham products, to seek the exploitation of our home city and It's advantages, and, when all things are equal. to induce local patronage of home institutions
 8. To discountenance unethica] practices of whatever character eliminate prejudice and promote har- mony in all departments of the ad- vertising profession.
 g. To provide and support for mem bers a club library of books and cur, rent literature on advertising topics and kindred subjects.
 10. To afford entertainment and refreshments to members at inter- vals, and provide speakers of &C., knowledged experience and ability who will address occasional meet ings on pertinent subjects.
 H, To provide capable missionaries when available and as opportunities arise, who shall visit nearby towns in ourferritory and exploit the value Of truth in advertising, to the end that all Who. are engaged in ou, chosen profession may become more helpful to themselves and to, the com. munity they serve.
 l2. To finally place the business or creating. and selling reliable ad. yertising media upon the hfgh anf honorable plane it deserves, and Nte preserve to the buyer and user o1 dependable advertising methods tn, iuli reward of honor and profit that is his dye.
 SPIKE pI hMTEDc