The Birmingham age-herald., 1921-04-14

US1OES LHe ulcIuUSIS OI tHS 0OuLHes dustry at the Southern club. Organization of bakers for the better. ment of the industry is the keystone of the arch which supports the foundation of civilzation-bread-Mr Smith said. If that organization is allowed to langush and die, the baking industry will go back 40 years, he declared.
 Education of the personnel, through the American Institute of Bakers, offers boundless possibilities for|future develop ment. Herbert Hoovers comment on the undertaking was most favorable. Mir Smith asserted, saying that Hoover had complimented the baking industry on it's vision.
 MUST HAVE IDEALS
 Business today must have ideals" said MT. Smith. 'No business can look into the future unless it has ideals. Tine baking business, always a business Of service, must have the ideals of service more firmly grounded into it's person nel if it would attain those great heights for which it's ardent admirers wish.
 No business offers such opportunities today that the baking business offers. A young man can choose no career that of fers such boundless possibilities this great business of ours.
 ITO sum it all up I predict that the future of the baking business will see vast improvement in the quality of bak- ing products. l predict this improve ment will come through improvement in the quality of the personnel, from the heads of the business down to the work CTS in the ranks.
 q predict that all of this will come as a direct result and a direct gain from the American Institute of Baking
 The future of the industry will be just as great as the American Institute ot Baking, MT. Smith declared, asking all bakers to join the move to make the institute a success.
 CLEAN BAKERIES
 The man who advertscs the fact that his bakery is always open for inspec- tion and who is always ready and anx- ious to show visitors through, will profit by constantly increasing business in pro- portion as confidence continues to grow in the community in which he sells his product, F. o. Stone of Atlanta, told the convention. MT. Stone spoke "The Value of a Clean, Well-llghted, We'll ventilated, 'Well-painted Bakery
 Cleanliness in the bakery makes for lower overhead through the threat against possible theft, but is reflected greatly in the sales volume, MT. Stone declared One instance cited was that of an employe in the Stone bakeries who was caught stealing sugar through a trail of the material left on a platform which was cleaned every night. If or der and cleanliness had not prevailed the thief would possibly have escaped detec- tion.
 George Gould of the Ward Baking com pany, New York, discussed How to Make Good Loaf of Bread" His talk was mostly technical, showing what went ifrb good loaf of bread, and what con- stituted a better loaf.
 GOOD LOAF OF BREAD
 J. K. Skelton of Morristown, Tenn, and G. R. Roberts of Knoxville, led discus sion on What I Know About Making Good Loaf of Bread
 Understanding If actual production costs is necessary for successful conduct or the baking business, the delegates were told at the afternoon session by w. F. Long of the w. E. Long company, Chicago. He brought out the fact that invisible loss in the process of baking bread amounted to approximately , per cent. These figures he explained, were taken from an average of 30 bakeries over the country
 ACCOUNTING SYSTEM
 During the discussion which followed MT. Longs talk, it was declared by J. C. McClnton, secretary of the American As sociation of the Baking Industry that hsikerS must nave dii dccouhtHi5 oy ysecli if they want to remain in business. He stated the association was spending money now sending a man through the country to investigate costs and to make a final report to members of the asso- citation.
 Quality. ethics and standardization of methods on one side must be balanced by an efficient accounting system on the other to insure a fair profit, he said.
 If baker want tO playl the game they must know the cost of doing business, asserted C. N. Power, American associa- tion president. The keen analyst will get the cream of the trade, leaving the unprofitabe business to his competitor who will soon die off amid seeming flour ishing business.
 VALUE OF ADVERTISING
 Newspaper advertising in steady, con- tiruous doses is necessary and essential