The Hartford republican. (Hartford, Ky.) 18??-1926, 1921-09-23
NEy.EY FGRD SETS The
COUNTRY A new PACE
SS3so'sS That Economy Meth
cd Makes Possible Many
Price Reductions


Il. WILDERNESS Of stagnation and no
0nss xccras ahle TO lead them out in
Tn she Promised Land Henry Ford
cHr2Es bearer to being the industi al
OJ9gses Than anyone else he is :ho
pRA1ginder of the economic world. lie
is nr.. only pointing the way back to
ylEwycalfy but is doing what few lead
sys .7rp willing to do-namely going
aEsu al and himself showing the way.
~Yhysn times within the last year he
has rodpced the prices of the Ford
rJrrali7cts-fhe latest cut being Sept.
2n,f NIrst of the other auto makers
have q ssd mp their strength telling
vYi3y they couldn't reduce their prices
---27a' 81 each case they have been
C,pzsy sped 70 follow Henry's example
ara5 UnOunre lowered rates; they had
10 ,5r & IS they wanted any business.
E3tNry Ford is one of the most dis
TiksJ m.n in the industrial field, for
THO reason that he insists on acting
incsaT Iulently; he will not enter in
ta :alr combine or union to restrict
uy1ncrion or keep prices up. The
ctaer -oncerns are mortally afraid of
him they never know what he may
Gle. any morning the newspapers
Enpv 1unnnnce that there has been an
estRa.t t.1t in Ford prices.
Nu wonder the auto insurance COM
FIir. 80 their annual convention just
neai,. voted practical boycott of the
LecrE mactine Their excuse was
THAI word prices are not 'standardiz-
Ell .-ABd mat Ford machines are so
lJDp.ilar hat everybody wants them. |
MI ACCUSTOMED autos are such poor
Eyal7ea lls that The auto thieves will /
TIU5 -ar-sn steal them.
I41a eT Ford prices are always good !
new, 70 The people. and so the Path .
fIuce' always tells of them. The /
prtserJ prices are now actually low /
ar rbRr they were at the lowest time
EeSs7ra the war; so that here is one
siaNfs commodity at least that is back
tD ,sEcvlal and then some.
T,ee ordinary chassis is $295;
tTns.h Chassis $445; touring car 1855,
OF WIKI starter and demountable rims
ia ~ S4sH war tax and freight from
EaczasZy Of course are extra, as on all
sSntns lsit any wonder that the har-
vesiIyT TTust and farm implement peo-
pie are complaining because the
fEvxynEcrs are buying Fords instead of
d1lTysst5rs, cream separatOrs, and
XsErrN utensils on which the prices
ifaTZ not been properly reduced?
sss 1han 81 pulley that can be at
r.scEes1 TO the hind wheel of a Ford,
so rhGo Inc machine can be belted up
aRs2 'z.ss1 10 supply power for any pur-
pOss- They also sell for about $50 /
a severed express body to go on c
Che Ford chassis, and this makes I
ftsa s3Elfit for light hauling and gem I
sgrIg -p0rposes, as well as for carrying /
2hs family on trips. Il
IB plain English if the other con-
SsrEs want to do a big business, as r
{'tsv 8 $ doing. they should follow his a
'snsfnnds and put prices down where a
,Geyy viii get tAe business, There is a
IN lnssriOn that the Ford way is the v
TnTgsJarUss way. A dispatch from $
Dy1-n-jI says. Figures made public Il
sABzE zhn Ford Motor Co. paid its 8
'sLa.s tgau taxes Sept. I revealed that d
EIessIcr I"Urd Is on the way to become
h richest man in the world His a
IsCx.. Bile property is put at 1858, $780, a
lGr. DDi the actual value is far above a
h.ay Some bankers put his wealth C
RS High as $75O,OOO,OOO. Ford him Il
sgIf has said that he doesn't know S
1ow Dlpcb he is worth and doesn't f
@Isr
'Tr tdN statement showed that the n
For. 90. has about $55,OOO,OOO on {.
1G,. % cash. The buildings etc, are r.
pa, 49, 547,0O0,0OO, the machinery at Il
szi 8ca ,JO0 ana the goodwill at llC
lhslgt ihe same The Ford Co. as Il
arEs ,a1es about $2G3.OOO,OOO. II was OF
ab . few months ago that Ford's ri W
s2.s -.are claiming that he hadn't ei
,Hr.1h money to pay his taxes and id
GIf ~, business was practically
.,lvo- Bur il is probable, if the So
.ruth were known, they would like Il.
90 gpjuy even a 1.-THE of that same IN
.aI, min themselves. Moreover pi
: is af1J only in the auto trade but m
Uasz other lines that Ford has ST
~ Uged something; he has intro
fgsgs1 nova Ijeos which are making y
b.. i.ea-lr4 in many lines OF business ed
lrF and ask themselves seriously hi
Cnstiar they haven't been going IN
) Y,im "a the time. The average hui ia
la5.as s-mceru depends mainly on &C.
a ssnsi ANA selling talk" 10 sen its IN
.unis the statesmen often promise lin