The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1921-07-31
1ondon Attache Tells
What we Must do to
Keep Pace
GIVES FIVE RULES
First and Most Important
of Them is That We
Must Invest Money

rs relation 60 world trade. stands
T., , cru.1, postum as regards the
-,r1....... future ~ this country
q, ,ha opinion Of Alfred T. Dennis.
r.,-.H State. Commercial Ai'achc
", .r. .nnlsy lu London and for
,,s-,v stationed at Rome.
.ly. cam ..1s TO what might he
,r.rire termed our traditional cN-
......a. was the way Mr.. Den
r' .f, o. during his bricf stay In
-. N... before he returned TO
r,.f,u. .r. wo can branch out and
e.rr.,. v.h Great Britain In the
,roda world But in order TO do this
as shall htyo 20 learn something
rom tho methods OF other nations
Which have been competing for the
,rale of lao world for the past 400
"0f -0r-ac. there are certain OF
olr ramrpdi'les which will always
AV m Europe whether we work
ysry hard over them or not. These
ars 'h. raw materials, cotton. food,
etc. and those manufactured spc-
|. ta'tos which have made good In
u. ramnufI'lun because thoy are
NE h,et Of their Kind and cannot be
houch anywhere else. These are
SUCH articles ~ safety ra2ors, add
Ing machines. cash registers, type
writer's. etc.
"ps,vaon the raw materials how
ever. a.I these specially manufac-
tured products there Is vast do
main which We can enter only by
our own efforts. The lines which our
efforts should follow can. be tabu-
lated under half a dozen heads:
iY1xF.gt
"Second-We can perfect the
technique of our shipping manage
ment
"Third-We can apply an under
SANDING Of the psychology OF for
eign peoples.
"Fourth - We must establish
credit ins.rumentalities IN other
countries.
"Ft,h-we must do intelligent
pioneering.
"One OF the important elements in
improving the technique Of our
shipping is 70 arrange suitable coal
ing stations for our merchant ma
r!ne Great Britain has done this,
and Il i' for this reason that Brit
ish ships receive the preference in
fore!cn ports "hen ours are forced
10 wait
at ia notorious that American
sa.eamen 20 after the trade, for cX-
ample Il the Latin nations in a
hammer-aud-tongs method, which
works very well here, where 'busl-
ness IS business, but not there,
where business is partly social Even
more important than this lack o.!
suitable diplomatic approach is the
fact that We do not as a nation yet
thoroughly understand the fact tina /
It is impossible TO sell fire eNtin-
gu!sners 20 the owners Of tho adobe
nuts IN Patagonia. ice cream frcez-
1 ers 10 th" Llplander, and common
1sense shoes % an Italian woman.
Th.gh-c.ass Italian women seldom
walk They want expensive shoes,
Wlth snort Flmps, very high heels
ana 'h.. su,ts. They are willing TO
iay large price for them, and
mere ~ "a real opportunity TO sell
tHem 'A.s Kind Of shoes. Because,
however American statesmen have
ne4 20 unload IN italy shoes not
good enough 20 sell here, and to
carry the propaganda OF common
sens where 10 is not wanted. Italian
women are paying large prices for
sNoes mad" In other countries that
are not nearly so good as ours, sim
Ply because they happen to he made
suited '0 their taste.
Ncvd Of Credit System.
t !, notorious fact that we
nave no sy stem OF credit inStrumen-
ta"leS We ought to be selling
goods ,n Egypt, but in order to do
aA We should have to inaugurate
some method by which we can COM
pete with the British who do their
business N rurb tbaIr ou-r l,,l, .