Evening journal., 1921-09-22

call exchange or barter whereby the farmer or trappr
changed his wheat or his fu for the commodities he needed
Each side opened negotiations with the full understanding that
the other would get the best of the bargain he could Trans
actions took hours of time and floods of language The bar
gain closed closed for good there redress
for the fraud and not always then
This method of doing business while profitable for the
Practced bargaine early to have impressed Adam
Gnbe unnecessarily tedious and unfair One day he m
suced his that every article in the had certain
fixed price and that he should ask and accept less
than this price Moreover pery and produce offered IN
change for goods should be accepted their fair market value
without argument Said Adam Gimbel of the WISE
doube-edged aPothegms for which he famous
"One profit is enough-but be you get that
This about l845 The one-prce. onepro6t system
has thus been Gmbe policy for about seventyree years
1t did become the rule IN the large eastern for nearly
twenty-five years after Adam Gibel put into effect in his
Vincennes store.
Another socaed modern principle of storekeepng de-
veloped if originated by Adam Gnbe Is the acceptance
back of goods bought and the refund of the money paid for
them Adam Gnbe scorned the rule of empor One
1T is bad be thought cheat be one and he
early established his the practice of resembling sale
with which the purchaser dissatisfied and returning the
money paid The books of 845 1850 show
where goods bought the long credit usual those days
taken back and the refund made IN cash. the charge being
allowed stand the books until the customer sold his
and could pay the bill
1t is small wonder that the Ginbel store of Vnoennes was
popular and prosperous This kind of beraiy had been
heard of in the shopkeepng of those days But Adam Gnbe
referred to his policies thought of them. liberal
He considered them simply good rules of business based
certain eternal truths OF justice and ta dealing he expressed
his views In a single, pungent sentence
No permanent profit out of an unjust
action
He brought up his succeed him in his bus
which already giving promise richly fulfilled in
later years Each in after receiving the best obanabe
education taken into the Vncennes the second Gbe
opened in Milwaukee in 1869 Adam good teacher
and like good teachers discpnaran. His
worked harder than any the force except himself and they
made mistakes they suffered for them They learned every
detail and ram6caton of the business and learned it thor
oughy There is of the Gmbe brothers today who
fold piece of linen wrap parcel pack
well any salesman wrapper packer of the thousands in
their employ
Adam Gimbel had horror of disputes alterations ani
mosies and quarres Yet he the remain quiet
under injustice Another of his sayings endessy repeated
his sons, illustrates this we'll
BE patient-but get your rights
From their very infancy he trained his boys to guard
against dssensions among themselves None knew better than
he the inevitable fate of house divided against itself They
taught respect only their rights but the rights
of Others be patients give the soft that away
wrath; to avoid yield gracefully
when yielding peace and when did the sacr
flee of right of principle Also to be simple direct and
acquire information from everybody and everything that
could impart it