The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1921-12-10
ROTARY POSTER
CAMPAIGN FOR
GOOD BUSINESS

Through the Lusk Poster Advertis-
/ ing Company four huge posters have
been placed on Lakeland billboards,
these being the first of the series of
the Rotary-Poster Prosperity Cam
paign. In addition to the 24-sheet pos
ters which Egbert Lusk has received
there have come IS "posterettes
which have been turned over to Sec
rotary w. B. Curtis of the Lakeland
Rotary Club for distribution among
the stores and other business places
throughout the city. The Poster News
the official publication of the Poster
Advertising Association, publishes a
summary of the campaign for better
times, one of the greatest movements
of the day. 1t originated at Rotary
meeting in New York, being proposed
by Ivan B. Nordham, the New York
Rotary member of the Poster Asso-
citation, and was Immediately received
with great favor, the Rotarians find
ing ready response from the poster
organization without which it would
have been Impossible to put the pro
ject over
Here are the salient facts connect
ed with the campaign:
100000 24-sheet poster boards will
be used, each carrying a 20 to rs
word message.
Nine slogans or messages will be
shown.
The 100000 poster boards will be
used during the months Of December,
January and February.
In December, every poster board
will carry a message from the presi-
dent of the United States. This will
be the only one used in this country
during December
A separate message will be used
for posting in Canada in December.
In January and February four diff
ferent messages will be shown each
month.
On every poster board during the
ninety day period, in the lower left
hand corner, the words Rotary Club
Members" appear.
The campaign will be carried out
simultaneously in the United States
and Canada.
be covered. Statistics show that
more than so million people will be
reached.
-225,OOO posterettes, each 10 inches
by 20 inches, carrying appropriate
messages, suitable for window display
purposes, will be sent out.
The cost Of the poster space, post
ing, paper and ink, figured at regular
rates, totals $1,500,00O.
The Poster Advertising Association,
through its members, has patriotical-
~ donated the 100000 boards.
The photographers have donated the
325,000 posterettes.
Paper will be furnished at less than
cost.
photographers will print the paper
at less than cost.
Ink manufacturers will supply ink
At less than cost. In some instances,
INK has been donated outright
100000 pounds, or 40 tons of pa
per will be required
5000 pounds of ink will be needed
Because of the patriotic and unsef-
ish cooperation and donations of the
Poster Advertising Association, paper
manufacturers, photographers and ink
manufacturers. the $1,500,00O cost is
reduced to 100000.
The 100000 is required to cover
cost price of paper. ink and printing;
shipment of posters and posterettes
to the 5000 cities; clreical and steno-
graphic expense, postage and Incl
dentals.
The plan has the enthusiastic ap-
prevail and endorsement of the direc-
tors of the Rotary Club of New York,
and the unanimous ratification of the
members present at the monthly din
ner meeting, held October 4.
A group of individual Rotarians has
underwritten the 100000.
The campaign will be carried on
through an executive committee, f.
nance committee and board of trus-
tees