The Press., 1921-03-03
FORBES AND WALLACE Celebrating 47th Anniversary Their Beautiful New Store.

No other anniversary has been eel
 ebrated so enthusiastically as this
 47th annual occasion, which is the first in the new store. The new store, though not completed, is practically finished as far as the exterior appear ance is concerned and the first six floors have already been opened. The opening of the beautiful, spacious, new main floor at Christmas time was
 followed shortly by opening of the
 new basement, which has been spec ialized as most modern and attrac- tive floor devoted to home furnishings, such as cut glass, lamps, china, art
 wares, kitchen wares, electrical equip ment and the candy, afavors, bakery
 delicatessen sections beyond. A dis tinct feature of this new basement ! store is the new soda fountain of very handsome and modern type. The basement is recognised as one of the
 finest and best equipped in New En- gland. The opening of the second floor since the first of the year has
 added much needed space for the lin
 gerie, petticoat,' sweater, and1 corset
 sections and allows ideal arrange ment of these stocks. Last week
 marker. the opening of the third floor front, which is devoted to remark
 ably fine Personal Service Shop for women and children. This section has
 been designed as and equipped accord
 ing to the latest ideas of efficiency for these lines of work. The department
 comprises fourteen private hair dress
 ing rooms, delightful barber shop
 for children, with many innovations
 which areto be found as yet in very few of the large stores in the country.
 Fine big hobby horses take the place
 of barber chairs for the kiddies, the walls are mirror lined and decorated
 with nursery figures, and the waiting
 room adjoining is fitted up as a play
 room with slides and see saws. There
 is also separate room for childreh's shampOOing, and a private booth for young wOmen's hair cutting: Many
 of the public service features, beaaIti-
 full rest rooms and conveniences for
 shoppers are to be added within the
 next few months, and the firm prom ises for the year to come that Spring field will be able to claim one of the
 finest stores, in the country-andF one that is already ranked among the
 leading great stores in progressive
 ness and achievement. This store is
 recognized far and wide for its domi-
 nant, reliable, fair-dealing policies,
 that will ensure for greater accom- plishments into the future as they
 have endured through the 47S!yearss past Forbes~& Wallace has always,
 even in it's earliest years, reflected a
 certain dignity, an adherence to ster- ling policies, an intimate interest in
 the community, and cordial hospital ity to it's visitors, expressing an i'm
 diViduality that is seldom equaled in mercantile institutions. Once a year,
 on the occasion of it's anniversary the store announces a great store
 wide sale, which has come to be
 known not only as the most important
 event on the store calendar, but as tremendous occasion in the affairs of the community. Outstanding features of this sale are that it offers tremeH-
 dOus stocks of fine new merchandise,
 at the very beginning of the season,
 and at lowest possible prices The firm announces that no time or occa-
 sion since the beginning of readjust-
 ment of stocks and prices has em-
 phasized low prices in so compelling
 fashion. This tremendous sale has
 accomplished the best values n that
 months of planning and cooperation, ready cash, and important connections. in the market could possibly obtain.
 The sale which opens Wednesday, is
 limited to this week only. Out of town patrons will find every. accomo- dation for all-day shopping, and will: enjoy especially the observatory and Self-Serve Restaurants on the eighth floor, overlooking the city, the Con
 necticut river,, and the Berkshires. Adv