The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1921-09-03
WEALTH IN MAPLE
SUGAR, SAYS LANGNER
Proper Marketing would Make Millions
for Vermont Farmers Call
fornian Declares

Montpelier, Sept. /. - ever.
mont can accomplish with maple
sugar what California and other
states accomplished with raisins,
prunes. and a dozen other commodi-
ties. Take the speculation out of
the distributive system, in this
country, and you find profit for both
consumer and producer"
That is the way Julian F. Lang
ner, specialist and consulting engi.
neer on modern cooperative mar
}ketlng put it when he speakes of
remedy for the present system OF
commodity distribution
! Mr. Langner is the Western ex-
pert who was recently called into
conference with the Executive Com
'mittee of the Vermont Maple Sugar
Makers Association, and the New
York Maple Products Organization
at their meeting in Burlington. AT
that meeting it was decided to con
fer again with Mr.. Langner on Sept
TENDER q
1.-THE Sapiro Plan of Cooperative
Marketing, now functloning success
fully by means of more than fifty as
sociatons all over the country, is
the only economically, financially
and legally sound producer cooper
alive plan in operation today said
Mr.. Dangner. when asked for gen.
eral description OF the method he is
advocating 1T Is called the 'Sapi-
70 Plan because ii was conceived
and applied for the first time by
Aaron Sapiro, prominent attorney
Of San Francisco, who today is con
sidered the foremost authority on
cooperative marketing in the coun-
try, and who is legal counsel for
more than fifty co operative asso.
Citations.
"The proof of the plans sound
ness and practicability lies in its
success wherever it ha been instl-
tuted." continued 2 Mr.. bangner.
you can get pretty fair idea of its
reception by the financial world, when
| tell you that the War Finance Corp
Grafton has just completed arrange
ments for an advance Of over thirty
million dollars to the prune growers
of California. and to growers OF wheat
and cotton in the Northwest and South
who are members Of associations form
ed on the Sapiro Plan
Mr.. Langner said he understood
that for years the maple sugar max
ers OF the state had been seeking
a proper method OF marketing their
product But before we can dis
cuss the remedy OF alienation which
will place the industry among the fore
most in the United States from the
viewpoint OF efficiency and return TO
the producers, we must make dag
nosis, just as a physician does when
you come to him with an ailment.Ns
Maple Products Decrease
Let us delve a little into the his
tory OF maple sugar industry Dur
ing the past seventy years, the ratio
OF volume of maple products Ge
creased from one pound consump
ton per head OF population to only
one third pound And here we have
a peculiar attendant condition. In
stead of price rise with a decrease
In tatio of supply, there was a con-
sstent drop, except during the
Civil and Great war periods I'm.
portations OF sugar, cane sugar
were prevented during the former
war. and diverted to European
channels during the latter These
wars accounted for the r..cs in the
production OF maple sugar which
were but temporary. The result Of
falling behind in production is that
maple sugar Is now luxury, where
IL was once necessity on every
family table"
Mr.. Langner spoke of the maple
sugar industry in Vermont as bein
in "a rather chaotic condition due
to the fact that there seemed to be
no guiding merchandising spirit
that would apply its business vision
to the stimulation of demand for
the product.
1T would hardly be fair to critl-
cize the present system of market
ine. maple sugar without Suggesting
the cure. The ugar makers must
still learn. after all these years Of
bitter experience, that they are the
only ones truly interested in farm
ing as an industry, and in the pro
duction of maple sugar in particu.
lar Every other party to the dis
tributing process, except the con
sumer, God help him, Is interested
entirely in the margin of profit he
can make. So the producer has to
learn that prosperity lies in large
volume of sales and a fair profit
rather than in a small volume and
long margin.
State Could Become Prosperous
Can you see what I've Just told
YOU means" continued Mr.. Langner