The Washington times., 1921-06-27
ESQ YANKS, ON TRIP
ABROAD, WILL SAIL
ON AMERICAN SHIP
Lsgionnaires Select Liner
George Washington for voy-
age to France August 3.

soiocteu snip eIVinG the American
nag the George Washington to
carry them from New York to Cher
bourg, August 3.
This decision IL q direct result of
the advertising campaign carried on
under the administration OF Rear Ad-
miral Benson, former chairman of tho
shipping Board by Herman Laue. ad-
vertising manager OF the board. ac-
cording to the United States Mall
Steamship Company. operators of the
George Washington, in d telegram ad :
dressed to Mr.. Laue and made public
here today.
WAS GALBRAITH's WISH.
Walter w. Ross. Washington cor
respondent of the Chicago Journal of
Commerce, In an article in that pub
lication today, says that:
Behind the decision Of the soldiers
was the desire Of the late commander
Of the American Legion, Col. r. w.
Galbraith. that they visit the scenes
of their former battlcfields. voyaging
overseas in an American ship. How
Colonel oalbraith came to determine
to use an American ship was told to-
day. by Mr.. Laue. in paying tribute to
the advertising prowess of the Amer
ican newspapers.
= ~OiVuSi W24 III NV
York In the latter part Of May or
about June 1. The Shipping Board
was anxious to secure the co-opera-
ton of the American Legion In their
educational campaign Of patriotic
character to arouse the shipminded-
ness Of America" Mr. LAue ex-
planned. Colonel Gslbraith agreed to
review Americas Merchant Marine"
an official motion picture. the prop
erty of the United States govern
ment, with an : eye to determining
whether or not the American legion
could make use of the picture In
lean ex-service man TO enter the
merchant marine because Of the
splendid career offered.
colonel Galbraith and I met for
the nrst time on this occasion. We
talked for a few minutes. He turned
to me suddenly and said LAue, ]
didn't know we had American pass
enser ships sailing to Europe big
enough to carry a party OF several
hundred soldier boys until the other
day when / read an Advertisement
about the paietial steamship George
Washington going into service.
thought you had junked all of those
ships and that they were laid up for
good.
but. by gosh, n you have a ship
sailing around the latter part of July
I'll do everything I can do have our
party switched from a foreign ship
to an American ship"
2so IN PARTY.
Colonel Galbraith explained that
this party was being arranged to
visit the scenes OF former battles and
that when the boys arrived in France
they were to be the guests of the
French government. 8;
Mr.. Laue then explained that Colo
mel Galbraith agreed to suspend fur
ther negotiations with the foreign
shipping concern until II could be as
certained II an American ship could
be obtained. Mr.. Laue today re-
ceived the following telegram show
ing that negotiations for an all
American passage had been ar
ranged.
Have booked $50 representatives
of the American Legion for. George
Washington sailing from New York
to Cherbourg August 3. Many thanks
to you and Admiral Benson for kind
cooperation. U. s. Mail Steamship
Company"
1t was learned today that 10000
represents the amount of money this
decision to use an American ship
means to the United States Shipping z
Board operating agent.
The late Commander Galbrsith,
without knowing he was doing II, was
paying high tribute to the power OF
printers ink" Laue commented.
"Twenty-four hours before his
aroused by the patriotic appeal to sup
~ 81.
as shown in the motion picture ne
reviewed. wrote: The growth. main
tenance. and prosperity OF American
shipping must ever be close to the
heart OF every patriotic American
citizen. The American Legion heartily
subscribes to the motto. Keep the
Stars and Stripes on the Seven Seas,
the Preamble to orr Constitution
pledges us to God and Country" Mr..
Laue quoted a letter from Colonel
Galbraith.
'And an adequate merchant marine
Is q national asset in peace and a
necessary weapon In war" Galbrafh
continued.
Mr.. Lsue's tribute TO paid publicity
Is reflected In resolutions adopted
unanimously by 200 of executives OF
leading American newspapers at the
convention OF the Associated Adver-
tising Clubs Of the World and tele-
grsphed TO President Harding. In
which the appointment of Albert b.
Lasker. an advertising man; Frederick
j. Thompson. a Newspaper publisher.
and the reappointment Of Admiral
w. s Benson were cited as Indicative
Of President Harding's appreciation of
the part American newspapers,
through their advertising columns and
editorially. have taken in developing
Americas merchant marine
The resolution also ststes that
for the last year "the United
states Shipping Board has wisely
turned from tho voluntary support
given by the newspapers TO paid
publicity, through the only fully
recognized driving business force IN
publicity-the advertising columns
OF Americas various publications,
primarily the daily newspapers. all
conceived and carried on under the
direction of Herman Laue, a news
paper man"
Since the beginning of the sdver-
tisins campaign In January, accord
Ing to the records Of the Shipping