The star-progress. (Opelousas, La.) 1917-1921, 1921-03-16

DR.. L. J. Bauman was Lafayette
visitor last Friday.
to the superior value of rice as a hu-
man food over that of other vege-
table products, and not as a delicacy.
This being accomplished, the middle
man would be pleased to handle rice
on the same ratio of profit that he
now handles flour, corn meal, sugar
potatoes, beans or other staple foods
or vegetables. But until we can con-
vince the consumer of the benefits
frice as a human food, the four 10
six cent per pound charge for hand
ling must go to the wholesaler and
merchant to cover their fin9n idi n
vestment, deterioration, stor9E. som
time and attention necessary 20 dis
tribute it to consumer IN small pack,
ages rather than in bulk as it should
| be.
When we consider the fact that the
benefits Of rice as vegetable food
are practically unknown to the Amer.
| lean people. then we must consider
rice from the viewpoint Of being a
new product; and any new product
must be properly advertised, and la
ter followed by actual introduction, Sc
that same can be profitably' grown
milled or manufactured, transferred
and sold to the consumer with a liv
ing profit to all concerned. Therefore
it is our opinion, that house-to-house
canvass can be made in such way
that the very first undertaking viii
! prove profitable to the industry as q
whole, namely, that the expense en-
tailed by the merchants in handling
rice in small quantities will be savej
to the consumer through using rice
in larger quantities and will be sucl
a saving that the consumer will place
orders in larger quantities and by thii
means consumption will increase t,
such an extent that in the future rict
will be handled by our retailers il
such quantities as other food commC
dities We could hardly expect prof
table results to Immediately follow
newspaper or magazine advertising 0
any new or largely unknown line o
product unless same was fully e1
planned to the consumer; yes, further
demonstrated; and the house-to-hous
canvass, as we look upon it, is tn
open door through which we can IL
troduce the consuming world to tn
most desirable cereal or vegetabl
food product so far developed b
man.
To prove to you that we believe
the house-to-house canvass method
introduction of rice. following new
paper and magazine advertising, tn
:, Layne & Bowler company has activ
ly co-opertaed with others in organi
ing hOuse-to-house canvass in Mer
! phis, Tenn. This campaign W;
launched February 28, and we hope
be able to inform the reader of ben
:, icial results following same.
s We would be glad to co-opera
x with growers, millers wholesaler
e and merchants in putting on Ill
= campaigns in other cities, especial
e in Los Angeles and San Francisco. v
j. believe this to be the psychologist
n time to put on these campaigns on Z
It count of the present low price of rio
II which will fill the demand for ]
e. duction in living costs; give emplC
u ment to hundreds of idle men a.
N women in soliciting and instruct
y the trade, in addition to provide
b. millions with a cheaper and bett
il food-making the industry profitat
to all concerned.
s, If this seems feasible to the rea
ly er we will be glad to exchange vie,
Is with more detailed information.