Pueblo chieftain., 1921-06-26

but in 1894 hit the trail" for the
klondike. Months Of hardship brought
fair returns but after year or two
in Dawson. Rickard again moved. This
time, he drew up in Goldfield. New.
at the time when the mining craze
engulfed that section.
But Goldfeld was not satisfied with
the local activity which the miners
brought to that place. The town !,
boosters" wanted national note and
Rickard suggested a championship
boxing match.
The promotion of big enterprises with !;
the aid of virtually no capital has;
been characteristic of this prospe ctor ,
who has tapped the gold mines Of /,
Broadway as well as of the Klondikep
and Nevada From his friends he se-5
cured enough money to offer Jimmy,
Britt and Terry McGovern a $50, 900 {
guarantee for a championship bout in |;
Goldheld. Coming from an unknown. J,
at that time. the offer was hailed by i
the boxers and their managers as a.,
joke.
Rckard kept right on however andl
the managers of Joe Cans and Battling
Nelson were moro susceptible to theS
CLINT of $4,000 in gold pieces laid be-
fore them The lignrweights fought
a memorable battle at Goldneld. The
town was advertised nationally anda
Tex" Rickard became . successful,
hstic promoter.
olhCe tnAt ume, ftlckAro mas pro-
noted from a financial point of view. !
the greatest ring contests ever staged.
They have been successes only because
of the extraordinary "showmanship''
of the man. Always his slogan has
been take a chance. He astounded
the country with his guarantees for
the Johnson-Jeffries BATTLE at Reno
in 1910. But his receipts totalled
s27oooo and he emerged a winner by
100000 Receipts for the Willard
Dempsey bout at Toledo, July 4. 1919.
amounted to S450,ooo, a new high mark.
Bouts staged by him in Madison
Square garden during the six months
previous to last March brought in more
than 81 800. 900. Approximately Sl,OOO.-
900 will flow into the box Office before
Jack Dempsey and Georges Carpenter
square on at Jersey City. July 2, cas-
necessary to stage this bout. Rickard
la one of the few who have coaxed
substantial returns out OF promotion
in the boxing game.
Take chance" and BE square
are Richards watchwords which seem
to summarize reasons for the success
which has come to him in business
Ms well as boxing. For boxing is only
= sidaline with him. Tex is a partner
In huge cattle enterprises In South
America His heards roam over a
range OF more than 1000 900 acres. He
by American nnanciers in project
which produces beef for American
consumption.
But despite II, take chance
motto. nero good luck has had little
part In the success of this man who
now sits in a suite of ofhces IN Mad
ison Square Garden and directs, in
tho Jersey bout. July .. million dol
lar proposition" Starting without cap
ital: applying well the principles Of
credit making the forfeits of box
ers pay for preliminary expenses OF
the earlier bouts. RickArd has been
successful in tho staging of 30 battle,
without n single loss. In tho Gold
field days, he was n prospector. un-
covering his gold In box oficcs as well
Ms In gold minos. To-day. this smooth
faced. afrabic business man Is suil
prospecting. But With success must
come some disadvantages: Tex"
Richards namo now assures an event
There Is no more DOUBT ana Take-a-
Chance" Rickard almost misses tho
thrill