The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1921-08-24

chasing agent, offering many high
grade recognized brands Of goods,
guaranteeing safe delivery and entire
satisfaction on every article purchas-
ed through them. They simply take
care of their customers wants as their
agent, with factory connections.
Mr.. JOslin makes the following
statement; The realization by the
American Farmer, as class, that he
received the smallest returns from his
efforts and moneys invested and Sc
cured the least for each dollar he ex-
pended, has brought about the coop
erative movement, which is sweeping
the country today. This movement
is not localized but is national in
scope. The progress made in coop
erative selling of farm products has
reached even our Congress, and is be-
ing felt and helped along by every
right thinking city man. Co-opera-
tive success assures not only the farm
er of share of the middleman's earn
ing but also assures the city man that
he is buying his necessities as near
the point of production as it is possi-
BILE for him. The selling feature of
cooperative enterprises is found in
cooperative marketing through CO.
operative elevators, livestock shipping
and selling associations, milk produc-
ers associations, creameries and cheese
factories, produce houses, etc. etc.,
but how was cooperative buying pro-
crossing while this real evolution in
selling was taking place? If it is so
essential that the selling of farm pro-
ducts be placed on a cooperative
basis for the protection of the farm
er, it is just as necessary that the
farmer and the farmers wife be given
that protection through cooperative
buying.
1'The Citizens of Redwood county
now have an opportunity to actually
see how the absolute last word in CO.
operative buying is accomplished.
They can now realize what it means
to eliminate from 80 to 80 per cent
OF the cost of many articles through
direct factory to consumer service.
This is brought right home to ev-
cry man, woman and child of Redwood
county, for August Is, 1921, the
Holmes Cooperative Company opened
its Service Branch No. So at Seaforth.
with general line of samples of a
few OF the articles on which thew
have arranged factory to consumer
service. These goods are placed on
display for the inspection of the citi-
zens OF Redwood county, so that they
can compare quality and price and
actually see the goods themselves.
winch it must be admitted is much
better than trying to picture in the
mind the quality of the article want
ed from catalog drawing.
The secret of good selling is tn
sell as direct as possible to the con-
sumner, and the secret of good buving
is to get what you want direct from
the producer or manufacturer. STAN
dard goods of quality can in this way
be secured many times at less cost
than local dealers pay. This can
easily be explained. Every manufae-
turer has an expense in selling his
finished product. This carries with
the product to as high, in some in
stances, over 100 per cent of the ac-
tual manufacturing cost. He does not
have to come to the Holmes Coop
erative Company to make a sale, as
they go to him direct. Therefore,
if his sales cost is 10 or 20 per cent
of his selling price, he is only too
willing to give this benefit to the
Holmes Cooperative, as it is without
cost and with the cash attached to
the order. This is an ideal arrange
ment for the manufacturer and big
money saver to the buyer. But above
all, the Holmes Cooperative Com
pany buys for their members by vir-
tue of quality and not price, and to
give their members a real picture of
the quality of many articles, they are
establishing sample rooms and coun-
ty managers all over the west"