davidaulloa/AmericanStories huggingface dataset:
The Birmingham age-herald., 1921-03-29
By ST. ELMO MASSENGALE President, MessenRaIe Advertising
 Agency

Recently a manufacturer said to me, Why should 1 advertise I have been in business for several years and dur ing that time l have never seen the necessity for advertising
 Of course. there is no law which forces man to advertise, neither .s there any law which makes man sue cessful in spite of himself So long as merchant or manufacturer is satisled to do business i ma limited way and sell to a restricted number of consumers, ii is oftentimes unneces- sary to carry out an advertising cam paign.
 But If a merchant or manufac- turer wishes to reach as near as pos sible 100 per cent of possible consum mers he must advertise. The man who has vision of the future, who wishes to develop his business until it is one of the dominating businesses of it's kind must advertise. In obtaining quick distribution, in obtaining a greater demand for commodity, there is no substitute for advertising.
 No matter how meritorious a com modity may be, if the manufacturer depends entirely upon the merits of the commodity to increase it's sales, he will have to wait for years to build up any great sized demand. There IS no more impressive advertising than word of mouth advertising-what one buyer of commodity tells his friends in favor of the commodity-but such advertising is essentially slow process. Paid advertising is the short route which'makes thousands tell abou- and buy a commodity where word of mouth advertising at the best only ob tains few purchasers
 The non-advertised commvdity nat urally meets with strong sales resist ance, because the commodity has not been introduced to the consuming pub
The Birmingham age-herald., 1921-03-29

not adjudicate rates which were lower than those granted to the general pub lie. The commission ruled that it has Jurisdiction to determine what are req sonable rates for the movement of the raw materials involved, including iron, ore, coal, coke and limestone, and that in fixing reasonable rates it did not han dle rates which were preferential to par ticular classes of customers.
 J. W. Porter, vice president, in charge of sales of the Alabama company, was the first witness for the complainants after the petitioners had offered in evi- dence all testimony submitted to the in- terstate commerce commission in a siini- lar hearing last year. This testimony included several large volumes The at- torneys announced that the testimony im- portant to this case would be pointed out from time to time, thus relieving the commission of the necessity of reading all records.
 MT. Porter's oral testimony was in tended to establish the changes in con ditions since the testimony was given in Washington. He said pig iron at that time was selling from $3S to $40 ton and is now bringing from $20 to s25 a ton.
 The case involves an application of sev- eral of the furnace companies of the Bir- mingham district, including Sloss-Shef- field and the Alabama company, for g reduction in the rates on raw material transported from the mines and ovens to the plants and furnaces. The entire week probably will be required to hear the case.
 The concerns which filed the applica- tion seek a restoration of rates in eff feet prior to June 25, 191S Railway at- torneys at q previous hearing introduced a motion for dismissal of the application on the ground that the commission did not have sufficient Jurisdiction over the special rates.
 Furnaces of the Birmingham district claim the increase made by the railroads without authority of the director general of railroads has taken thousands of dol lars from their treasuries in paymen; for increased freight rates.
 O. l.. Bum, manager of the traffic bu- reau of the Birmingham Chamber of Commerce, and M. M. Caskie, manager of the traffic bureau of the Montgomery Chamber of Commerce., were present a: the opening hearing. Attorneys for all railroads involved were here.
The Birmingham age-herald., 1921-03-29

You can bring your last years straw hat up. to this seasons mode with the use of Nuhat Dye. and the ease of using it makes a pleasure of the task. Nuhat is a liquid dye, not varnish like substitutes therefore. its colors are permanent, wa- terproof, and are never sticky. They dry quickly. spread smoothly. leave the straw pliable and never crack, fade or run.
 Always call for Nuhat Dye and be sure you get it. Any druggist or department store will show you the fourteen color Nuhat Color Card. If your dealer cannot supply you, order direct from us. Price, 25c. State color desired. l.. F. Christ. man Company, Jackson. Tenn.
The Birmingham age-herald., 1921-03-29
WHY SHOULD ADVERTISE

lie and the consuming public has not been taught to purchase it. On the other hand, the man who advertises Ih g commodity has market already partly created for his salesmen to close with.
 Some people who should be adver- users because they do not have nation wide and sometimes not even section wide distribution.
 Limited distribution is no reason for business not receiving the business building force of and greater profits which result from advertising.
 Even though distribution may oe spotted that is, selling only in widely scattered localities, the force of advertising can be put behind the business.
 For quick sales there is no better method than newspaper advertising, and one of the greatest features Of newspaper advertising is that each ad ; vertising can be absolutely controlled as to the territory covered.
 The man who has limited or "spotted' distribution and who is not taking advantage of newspaper ad- vertising is missing the greatest means he has at hand of building up his dis trlbution to a point where it is nation vide
 Limited distribution necessarily means limited business. A limitel business means a comparatively high unit cost of production. Nation wide distribution goes hand in hand with quantity production, lower unit cost of production, and greater profits, without increased >s<ing price.
 No business can stand still. It has either to progress or retrograde. Pro- gression means added distribution. In its turn, greater distribution, if 1t is to be accomplished at reasonable cost. means advertising.
 No matter how limited a distribution a commodity has, it can be and should be advertised.
The Birmingham age-herald., 1921-03-29
ATTEMPT 10 COVER
 UP ST|LLMAN CASE
By Associated Press

New York, March 2S.-Definite an nouncement that pleadings and affidavits in the Stillman divorce case will not be made public when filed in West Chester county was made today by County Clerk Charles Decker Mir Decker declared he would take advantage of a section of the general rules of procedure prohibiting any court official from permitting copies of the pleadings or testimony in such cases to be taken by anyone other than counsel for both sides without a Special order of the court
 The testimony and papers will be filed with the county clerk as soon as su- preme court justice. Joseph Morschause- before whom the court hearings have been held files his decision fixing ali mony and counsel fees for Mrs Stllman, which is expected this week.
 Justice Morschauser, when told of
The Birmingham age-herald., 1921-03-29
LEOPARD CANNOT
 CHANGE |TSSPOTS Mir. Dodson, the 'Liver Tone'' Man, Tells the Treachery
 of Calomel.

Caome, loses you dayl You know wha, calomel is. It's mercury; quicksilver. Cal omel is dangerous. It crashes into your bile like dynamite. crampine and sickening you Calomel attacks the bones and should never be put into your system.
 When you feel bilious, sluggish consti- pated and all knocked out and believe you need dose of dangerous calomel just re- member that your druggist sells for few cents large bottle of Dodson's Liver Tone which is entirely vegetable and pleasant to take and is a perfect substitute for calomel It is guaranteed to start your liver without
 Don't take calomel It can not be trusted any more than leopard or wildcat Take Dodson's Liver Tone which straightens you right up and makes you feel fine. Give 1t to the children because it is perfectly harm less and doesn't gripe.--Adv.
The Birmingham age-herald., 1921-03-29
Workers on Mems Clothing
 Seek a ReadjuStment
By Associated Press

Chicago, March gS.-Readjustment ot wages for 10000 workers on mems cloth ing was sought by Chicago manufactur- CTS today before the board of arbitra- tion created in the industry last June The manufacturers asked a flat 25 per cent reduction in wages and more eftl- ciency from workers paid by the week.
 We wish to stimulate business and meet safely the most serious crisis in the business,' said Willard E. Hotchkiss, director of the National Industrial Fed eration of Clothing Manufacturers. .The necessity for readjustment is mutual and will put more, rather than less, money in the pockets of the employees"
 Sidney Hillman, national president ot the Amalgamated Garment Workers of America, was to present the union side of the argument to the board
The Birmingham age-herald., 1921-03-29

< Fish nets r,ade from sea grass are both
 strong and cheap.
The Birmingham age-herald., 1921-03-29

Decker's statement, said that after the papers had been in Decker's hands their disposition would be up to the clerk
 q know there is such a rule" the jus- tice said and if he intends to enforce it, that is up to him"
 Daniel Gleason. referee in the divorce suit, said today it made no difference to
The Birmingham age-herald., 1921-03-29
RAW MATERIALS"
 HEARING ID TRIAL
 IN FINISH GRAPPLE
Commission Rules Against Carriers, Claiming Board Has No Jurisdiction in
 Preferential Rates
By FRED H. GoRMLEY
Montgomery Bureau, The Age-HeraI,
 22I-2 First National Bank Ruild

HHUHIBObDtIy BuEtafII, IHe Akt-icrHIu,
 22I-2 First National Bank Building Montgomery, March 2S-(Special)- y Alter everything the motion of the de- fendant railroads for dismissal of the petition on the ground of lack of jurls- diction, the public service commission Monday afternoon entered the hearing of the petition of furnace operators of the Birmingham district against alleged un- just and unreasonable increases in rates on raw materials consigned to them.
 The railroads contended that the com mission had no jurisdiction because the rates were preferential to a particular class and that the commission could
The Birmingham age-herald., 1921-03-29
Chinese Are Grateful RY Associated Press

Washington, March 2S.-The gratitude of the Chinese people for President Harding's recent appeal for Chinese fa- mine relief contributions was expressed in a cablegram received at the White House today from President Hsu Shin Chang of the Chinese republic. Mir Harding's action, the message said, was "a further evidence of the fact that We in our distress have not looked in vain to your esteemed country for counsel and aid"
The Birmingham age-herald., 1921-03-29
Awful Sick
 Vvifk Gas Est0ssjc Brissgs Relief

''I have been awful sick with gas, writes Mrs. w. Fl. Person, "and Eatonic is all I onn get to eivo mo relief."
 Acidity and gas on tho stomach quickly taken up and carried out by Eatonic, then appetite and strength como back. And many other bodily miseries disappear whom the stomach is right. Don't let sourness, belch- ing, bloating, indigestion and other stomach ills 90 on. Take Eatonic tablets after you eat-see how much better you feel. Big box coats only trife with your druggist's guarantee.
The Birmingham age-herald., 1921-03-29
TAKES PAIN OUT
 OF RHEUMATISM
Keep Sloan's handy for backache,
 strains and sprains, too

~ LOANS Liniment has been sold for 39 ~ years. Today, it is popular than ~-% ever. There be but one answer Sloan's produces results.
 Applied without rubbing, it penetrates to the afflicted part, bringing relief from rheu- matic twinges, sciatica; sore, stiff. strained muscles; backaches, sprains, and other ex- ternal pains, often the result of exposure. It leaves no mussiness, skin stain clogged pores.
 Get a large bottle for greater economy Keep it handy for when needed. Your druggist has it. Three sizes-S5c, roc, $1.40.
 S1Od11,S Li11ifne1lt(sRsss''n99 kxzrAyEnnsnzssznemGnzs 1fm
The Birmingham age-herald., 1921-03-29

1 him whether further hearings are public
 or private. He added he would not con
 slder it breach of etiquette for either i side to make public the transcript of Ievidence in the hearingss
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20
PLEASING DESIGN
/ For f. IN HOUSE
Frame Building Provides Accom-
modations for Large Family.
ROOMS ARE WELL ARRANGED
Practical Farm Home That Complies
With the Old Saying That Ideal
Home is "SmaIi House With
Many Large Rooms"
zv WILLIAM A. RADFoRD.

Mr. William a. Radford will answer
questions and give advice FREE or
COST on all subjects pertaining TO the
subject of building work on the farm Tor
the readers Of this paper. On account OF
his wide experience as Editor, Author ana
Manufacturer. he is, without doubt, the
highest authority on all these subjects.
Address all inquiries to William A. Rad
ford, No. 1871 Prairie avenue, Chicago,
Ill. and only inclose two-cent stamp Tor
reply.
There is an old saying that the ideal
home is q "smaI house with great
many large rooms in it," What comes
nearest this specification is the house
shown in the accompanying iliustra-
ti0n. Here is a house that is only 30
feet wide and 40 feet deep. Still it
contains nine good-siZed rooms, six of
Which are bedrooms, and is designed
TO accommodate the modern home
cOnveniences.
In securing the plans for a home 1t
is first necessary to consider the size
of the family that is to occupy it.
Practically every modern home, with
the exception, of course, of those
planned on a more elaborate scale,
contains three rooms for the use of all
the members of the Manipulating and
dining rooms and kitchen. The addi-
tiOnal rooms added to this trio are
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20

swerving and sympathetic devotion,
when, I'm his earlier days, he needed
II mOst.'
At Is Disraeli was sent to n Uni
tartan school at WalthamstOw. He
soon, however, left there and went to
school NO more. with his fathers
guidance and the help of his fine IT,
bFary, Benjamin started out to educate
himself.
In 1897 Disraeli won the election to
parliament, being returned from Maid
stone. Many years later he became
prime minister, but for a brief period
only, resIgnIng In 1858 In favor OF Mr..
Gladstone.
His EreateAt gift was not the roman
tic imagination which he possessed so
abundantly, but the perceptive, inter-
pFetAtiye, judicial or diyining imagina-
tion, without which there can be NO
man of great affairs" His novels con-
tain many character portraits of the
men and women OF his time. "Vfvfan
Grey" II said to be q pen picture of the
author.
DisraeH died mt his home I'm CurEOn
street ON the 10Th of April, 1881.
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20
WHAT A MAN READS.

Q OAIEONE has said that Charles +.
- Hughes, the secretary Of state, did
not read novels or verse while he was
at the university, and that he was 50
absorbed in science as to miss all the
poetry and romance of college life.
To diSprove this statement the Ii
brarian of the John Hay library at
the recent commencement of Brown
university showed in a glass case the
very books that Mr.. Hughes had taken
out. They included the regular novel
lists that everybody is supposed to
read, and such poets as Tennyson and
LOngfeilOw.
Variety in reading is just as neces-
sary as variety in food.
Some good people did not under
stand this when they objected to nov
els OH principle as friviious and a
waste of time.
A celebrated man of science Of the
latter part of the Nineteenth century
used to find himself losing interest In
his work every now and then. When
this took place he would shut himself
up with great supply of dime novels
and read nothing else for a week. Then
he would go back to his laboratory as
fresh as ever.
On the other hand, certain French
novelist. whenever he found himself
in need of mental rest used to read
the Cftfninal Code
.charIes Darwin as he grew older
lost airinterest in poetry, but found
recreation in novels with good lively
plots, that held his attention.
One reasORwhy detective stories are
so popular with all sorts of readers is
because they appeal to the love of
mystery which is almost universal.
1t has been said of Poe that he
would have made 8. good detective be-
cause of his gift for fitting together
criminal mystery. The idea was
that he would have been able to take
criminal puzzles to pieces as well as
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20
Second Floor Plan.

floor. OFF this hall are five bedrooms
and the bathroom. How these rooms
are arranged and their sizes are shown
by the floor plans. 1t will be noted
that the closets are unusual, having
been designed to accommodate space
saving clothes hangers, which gives
capacity for a great number az Gar-
ments in small space.
Above the second floor there is a
large amount of attic space, the roof
being high enough so that more rooms
may be partitioned off by the use of
wallbOard. The dOrmer projections
and windows In the roof also help
make this space available for sleep
ing rooms, or for playro0ms and stor-
age.
The basement excavation extends
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20
CLOSE APPROACH TO REASON
Observations Have Shown That Or
binary Varieties Of Ants Are Real
Iy Highly Developed Mentally.

IL ants do not reason. they have
some mental process allied to reason
tng, remarks the Indianapolis News.
A North side householder became In
terested ia Watching ascolony of large
lents foraging on his lawn for food.
rhf e rere about a quarter of an
lQnE yet many Of them were car
Ing asects much larger than them
lves t. their home In the ground.
Dp and 0 O and over the grass stalks
they traseied with their burdens.
Z The spectator became interested In
one ant n particular which was trans
porting the body of a green grasshop-
per. ct least twice the size of the ant.
Inc gfasshopper's long hind legs,
armed with hooks, were continually
eatcnlng on Instructions. The ant
would stop. reconnoiter, change its
grasp and 60 ahead. 4
When the burden bearer reached tie
entrance 70 the ant domicile compli-
cations arose. In attempting to take
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20
TRAINING sALEsWOMEN

~ WAS a thriving little store in
L small village in New England. Ihad
some chintz to get, and she was real
help in finding something,S though the
stock was necessarily limited. But she
had taste, and sense of color, and
she was interested.
/ found that she had graduated that
year from high school, and gone into
the store to earn money during the
summer, and that she meant to go to
the city and try for the position of
saIeswoman in one of the large depart
ment stores. She asked me what ]
thought of her chances.
l advised her to go to the highest
class store of the kind she wished to
work for.
Take q lot of pains with your ap-
pearance. Remember that you are not
only applying for the fob that Is now
open to you, when you are ignorant
and unframed, but for the job In the
future when you have got your train
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20
Monareh's Gift to Archers.

Henry ", king of France, made
handsome gifts to the guild of arch
ers, among others a gold chain, with
a hawk attached, and beautiful gold
scepter, dating from about 1909,
richly ornamented with a gold hawk
and the arms of the guild embIazOned
on it; at important functions this
scepter is carried by the king of the
archers.
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20

SOMETHING TO
THINK ABOUT
BYE A. Walker

BYE. A. Walker

put them together. one side of his
work kept him interested in the other.
When boy is at school or college
his reading is divided into two sorts
voluntary and 'involuutury." He
reads for pleasure ana he reads for
business.
As nobOdy'S education is ever fin
iShed the same division should mark
later life.
Mrs. ASquith in her celebrated
Autobiography tells how he be
l0nged to sort of society the mem-
bers of which agreed to do an hours
serious reading every day.
Doctor Johnson said that if a man
read any subject for an hour daily he
could not help becoming learned" His
own great difficulty was that he was
unsystemauc.
BY reading certain things for recre-
alton and at the same time following
a course laid down In advance, a per-
son gets the additional benefit of dis
cipline.
In the Eighteenth century they
thought nothing of reading through
Homer, Virgil and Shakespeare once
year. No wonder they were able to
think in those days.
(Copyright.)
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20

The village tailor received only oc-
castonal orders from the vicar for
such articles as hats, collars, or hand
kerchiefs.
You see," remarked the reverend
gentleman, one day, having called with
his usual order, "When 1 want a suit
go to London. They make them
there"
Calling again few weeks later, the
vicar remarked that he had not seen
the tailor at church. lately.
mo-" replied the tailor, "when /
want to hear a good sermon. 1 60 to
London. They preach them ther, -
london Tit-Bita
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20
THE ROMANCE OF WORDS
JACK.

XXTHILE this name is OF
" course, the diminutive Of
John-or, rather, the Angiicised
form of the French Jacques
it appears m English in a num-
Der of ways which apparently
have no connection with the
name. Among these may be men
toned boot jack, iack-knife, luni-
er-jack. blackjack, Union-ja jack
and jack-tar.
The reason for this usage is
because the proper name or
nickname. Jack" has for many
years past been applied in Eng
land to servants or iab0rerS as
a class. Jack is u handy and
easy name for a waiter or a
caddy. or Il groom, much as many
Americans apply the name
George to any negro porter. For
this reason, many appliances
which are subject TO rough usage
or which perform the tasks OF
a fabOrer are known by the
prefix Jack" with noun which
designates the use to which they
are put. The expression Jack
Of all trades" is another eX-
emplifiCatlOn of the same usage,
while the substitution of the
name Jack" for the "knave" I'm.
a pack of cards is an indication
of the hard usage which this gen
tleman undergoes at the hands
of the queen, king and ace.
(Copyright)
The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1921-08-20
First Floor Plan.

its exterior is not elaborate, 1t is at
tractive and the design is sufficiently
simple to make 1t comparatively in-
expensive to build. 1t is of frame
construction, set on concrete founda-
ton, which has no "jogs" in it. The
hip roof on the house proper and the
attic projections, combined with the
gables over the entrance porch and
the dOrmer projection over it make
for good taste in the appearance Of
the house
The entrance door leads into a hall
at the corner, adjoining which on the
front is the living room, IA feet 6
inches, by II feet 9 inches. The bay
OF this room at the front with three
windows adds to the attraction of the
room, while opening off the living
room at the side and connected with
II by double doors is a large sun par