Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1921-09-08
WILL BE A GREAT
FORD SERVICE
STATION
Besides Having a Modern
Fireproof Building, a New
Department Will Be Add
ed and $4,000 Stock of
Ford Supplies Carried.


BOgalusa citizens who are not
watching the improvements being
made at the Roster Motor Company,
authorized Ford and Fordson dealers,
cannot appreciate what modern
sales and service station BOgalusa is
soon to have. The fact that the inn.
provements viii run close to $4,000
will give the citizens fair idea Of
their magnitude.
| The concrete building which is now
being erected and the changes in the
present brick structure win cost about
$4,000, while additional equipment
land new departments to the business
will equal about the same amount.
When everything is completed Boga-
lusa can lay claim to one of the fin
est garages and service stations to
be found in the South. The number
of employees will also be increased, so
that there will be about twenty-five
on the payroll.
When Mr.. Roster disposed Of his
Interests in Mississippi several weeks
! ago he announced that his object fGh
so doing was to devote all his efforts
and money to giving the Washington
parish Ford owners exceptional SER
vice and the. extent and expense to
which Mr.. Roster is going to give this
service cannot be briefly told.
One of the changes will be a sep
aate department for automobile a.
cessOries and tires. Here IL nights
be added that tires Of all sizes and of
the best known makes are to be had
tat the Roster Motor Company.
| The stock Of Ford parts has been
increased from $4,000 to $4,000,
and three months supply is kept
at all times, insuring Ford owners
that they can always depend upon
getting any part of a Ford at Rosters
| at any time. All of the small parts
Fare kept in individual boxes with a
| tag showing the name of the part, the
part number and price. One man
Twill devote his entire time to this
department; while the entire organ
ization will be placed on q most effi-
Gent basis.
One of the newest features is the
electrical department, where bat
teris for all makes of cars will be sold ,
and batteries charged and repaired.
Realizing that such work required an
expert, Mr.. Roster secured the SER
vics of G. ]. Avenius, who worked at
Detroit factory of the Ford and at
| the Ford examination made q grade
Of SO per cent. The latest and most
modern equipment is to be found in
the electric room,1 and not only are
all electrical troubles remedied, but
an acetylene welding machine Is also
operated in this department.
The building when completed will
be fire proof and extend from Austin
to Memphis street, depth Of 200
feet. On the Memphis street en-
trance there will be four large doors,
and there are twenty-five windows in
the new building, affording an
abundance of light. There win also
be a driveway through the building
from Austin to Memphis street. A
new feature will be a space of 40x60
feet, where owners of Ford cars may
store same free of charge. A feature
which win be Of interest to. the ladies'
will be the ladies' rest room, which
promises to be one of the finest to
be found anywhere. Fine rugs, cleo
trio fans, beautiful furniture and
every convenience will be in this room
and it would be no surprise if the Ia
dies of this vicinity do not demand its
use as a Ladies' Club.
The new arrangement in the front
of the brick building will give the
sales and stock room four times the
space formerly occupied. The front
of the room will have tiled floor.
The fact that $4,000 of Ford parts
will be carried in stock is perhaps
better appreciated when it is known
that thew carry enough parts to build
several complete Ford cars. AS 9
matter of fact, they did build a Ford
car three years ago for the BOgalusa
Turpentine Company, which is in OPP
Grafton today and giving good service
despite the hard service it has en-
dured.
The new addition to the Roster Mo-
tor Company is being built of cOn-
crete blocks, made in Bogalusa, and
| it required several thousand Of these
blocks to fill the contract. Mr.. Res
ter believes in boosting Bogalusa and
always gives local material and labor
Ipreferehce over others.
To those who are not familiar with
the great success Mr.. Roster has
made, it will be of interest to know
that when he started in business only
seven years ago his office, salesoom
and garage were in a building l2xl5
| feet his stock of parts was valued at
$3.50, and his stock of cars was one
Ford. "We are going to sell sixty
Ford cars DUNG September, if we can
get them, which is just fifteen times
as many as / sold the first few
months / was in business"
Two big storage sheds will also be
| built to keep excess stock of cars, IN
| the event they can be secured. Floor
space for 200 cars will be available
after the completion Of the building.
THE fact that so much space is re-
CURED is best demonstrated by the
fact that at one time last winter Mr.:
Roster purchased 1876 Fords, all Of
which have been sold, as well as $50
lmGre.