The border vidette., 1921-01-01
NOGALES
The Logica' Distributing Point For
 the West Coast of Mexico.

Consider the trade territory of Nogales, the West Coast of Mexico, comprising the Stat of Sonora, Sinaloa and Nayarit, a region of great undeveloped resources, with mines and agti- cultural lands unsurpassed, No gales stands at the gateway to this land of promise. It is the principal Port of Entry. Thro ugh this port moves an immense volume of business.
 This region uses machinery and manufactured prod ucts of every description, and as the country develops it's demands will increase by leaps and bounds
 The principal requirements in trading with Mexico are quick delivery and a knowledge of the methods of doing business.
 Mexican merchants like to see what they purchase. They are not buyers by catalogue. To do business in Mexico requires a knowledge of understanding the Mexican and his requirements. Manufacturers will do we'll to establish in Nogales branch agencies carrying in stock goods for quick delivery. By this method, the manufacturer is sure to satisfy the Mexican trade as we'll as increase his business. The European manufacturer has learned that he must get close to the Mexican customer and k h4 ch gales is the logical place to show the goods.
 Firms that have tried to handle shipments for export through Mexican border point do not have to be told that custom house broker can look after that kind of business with far greater speed and facility than those who do not make spe cialty of that particular kind of work. However, shippers who do not have an esta bliShed agency of their own to keep them informed as to the customs requirements are at a disad- only receive goods and see that they are properly exported; they cannot iu all cases keep the shipper informed as to how to ship for export or what informa- ton to furnish. Delays and ex- pense beyond the control of the Customs Broker are often caus ed by this lack of knowledge on the part of the shipper. Did the shipper have a local agency, it could keep in touch with GUS toms matters and save delay and expense.
 At the present time, most goods are shipped to Mexico with draft attached for collection at the Port of Entry. Noga!es banks are in close touch with the entire West Coast of Mexico, and are able to co operate with shippers in financial matters to the satisfaction of both the shipper and the consignee. This close financial arrangement with Mexican consumers of American manufactured products gives Nogales an added advantage as the logical trade center for these Mexican States. The agency esta blished inNogaleS is in a DO sition to extend credits to re- liable firms in Mexico and it is desirable that there be credits esta blished to assist in building up Mexico. With confidence fast being established in that coun- try, those in closest touch with conditions can best judge where and when these credits may be extended. At Nogales, first hand information is always avail able.
 Nogales is a city that depends on foreign trade. About twenty million dollars worth of mer- chandise poured through this port in both directions during the past year and yet the West Coast is not at half it's normal purchasing and producing power. The balance of trade during the past fiscal year in favor of the West Coast States was eleven million five hundred thousand dollars, as represented by the movement through the border ports. With the investor again active in Mexico, the mines all operating, this balance in favor of Mexico will be materially re- duced. Instead of an export business of fifteen million per onpnvn if oar bo ooon61onflu nro