Omaha daily bee., 1921-09-04
Paramount Pictures to
Show Their Value to
The World This Week

In the motion picture industry this
week h Paramount week. and will
be celebrated In no fewer than 1000
motion picture thea,ers in the United
States From Eas,on. Me, to San
Diego, Cal: from Seattle to Key
West. there Is rot a town Of i'm.
por,ancs tina, will not join In this big
annual demonstration OF the better
motion pictures. For a solid week,
these thousands OF theaters will
show nothing but Paramount pic
lures.
That this huge number OF motion
picture exhibitors can be marshalled
for the showing OF a single brand oi
pictures in their theaters for seven
successive days, to the exclusion oi
all others, is made possible through
the resources and system OF an or
ganization which. less than 10 years
old, IS one OF the wonders OF the
Business world.
The Famous Players-Lasky cor
poration, the company that produces
and distributes Paramount pictures,
is an organization OF more than $500
permanent employees. 1t is 4 union
OF several OF the larger companies
which were pioneers in the produc-
ton and distribution OF the modern,
or multiple-reel, type of picture. II
is backed by millions in capital and
transacts third OF what may be
called the wholesale business of the
film industry. Its retail clients en-
brace nearly thrce-quarters of all
the exhibitors Of motion pictures in
the country, and they are served by
ESQ statesmen operating from so
branch Offices.
The vast studios and laboratories
where this company produces its
Paramount pictures for the entertain.
nent of Americas millions are To-
Gated in Los Angeles, New York
and London. In these centers are
gathered together the choice of the
literary and dramatic brains and gen.
ius OF the world. Its directors are
the leaders in the profession, its ac-
tors represent the cream of stage
and screen talent. Its writers include
many of the most widely read au-
thors and most successful dramatists
OF the present day. Sir James M.
Barrie, Sir Gilbert Parker, Edward
Knoblock, Robert Hichens, Elinor
Glyn, Henry Arthur Jones, Avery
Hopwood, E. Phillips Oppenheim,
Samuel Merwin, w. Somerset Maug-
ham, Joseph Conrad and Harvey ].
O'Higgins are but few of the eel
ebrities that this company has
brought into the movies.
= Twenty separate producing units,
each with its own players, director
and assistant directors, cameramen
and scenario writers, are constantly
at work at the studios. These work
ers are augmented by an army of
architects, interior decorators, cos
tune designers, carpenters, electri-
clans, property men-artists and ar
tisans In every line. The property
rooms contain hundreds Of thou
sands Of pieces. from rare antiques
and precious art objects down to
the simplest utilitarian article.
What this immense organization,
with its unlimited resources, and its
constant flow of product, the best
that the market affords, means to
the country's exhibitors, has been
thoroughly appreciated by them from
time to time, and never more than
during the last few months when
general business conditions have
brought to them their full share of
worries. What it means to the gen.
eral public maybe realized, in =
measure, by tens of millions of
American picture-lovers during
Paramount week.