Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1921-07-05
The same power Of advertising could

The same power OF advertising could
now sc prosperity TO the whole
country There is. cnnuG. tn write
about and talk about in advertising to
stir the nation to Il realization Of OH;
country's limitlcss resources and ILL
mitablc development potcntialt cs.
The power Of a'l-pcrvadng. all COM
pclling advertising work, literally alive
with the fire of truth and enthusiasm,
would quicken every heart. beat, would
thrill cvary AmeiicaliS would stimulate
the young to Observation-Disclosures in.
the business world to match Fhssi q chic
vcments and the Glgyy Of the battlefield
and would stir :afrcsh The blood of the
fold. Tho. Rag of Americas i patriotism
unfurlcd in advertising, rightly done,
the buglc call to work, the drum beats.
Charge" would:lea us onward to
I.cohmcrcial power and glory and pros
pcrty rs worthy of praise as ever was
the work Of the Battlefield.
Then down with the pcssimism Of
the faint hearted camp followers and
up with the flag of optimism!
Onward with sound the charge"
through every we'll tested and proven
advertising method and we would soon
see Il mighty army Of a nation OF 105,
O0O, 900 people putting to disastrous
rout every faint heart, every preacher
of pcssimism in bank, in office and in
factory!
Some say we cannot afford to advcr-
tise. The answer is, you cannot, afford
not to advertise.
Why advertise when there Is no
!'business TO be had? say others. Be
cause the only way to create business
/ is by advertising.
Why advertise when we have no
money to loan? say some bankers; and
the answer is. no class ever needed to
cultivate the publics favor more than
bankers now do. Perhaps you may
have no money to loan today, as some
say; but you are not good banker. it
you fail to sell credit to every Gus
toner who has the proper security
with which to buy it. A banker bor-
rows money from his depositors and
sells credit to his borrowers 1t is a
merchandise transaction.
| 1t would be a poor merchant who
could not find ways to provide goods
for his customers so long as they
! could pay. He is Il poor banker who
cannot find credit to sell to his GUS
toners so long as they arc able to pay
the price and assure the final rcdemp-
ton, and bankers need to win public
favor just as much as railroads did 25
years ago. Railroads missed their op-
portunity to cultivate the public and
they are now paying the penalty.
Bankers, therefore, cannot afford not
to- advertise. Nor. for that matter,
! can any other class of business men,
Newspaper publishers intensity tn
! ways and means Of advertising when
ever business men lessen theirs. When
DuSlIcSs IL uull IlIetily ihaboNh'S' S''~~
! down, hut when business is dull live
. newspapers push out with greater
vEgor than ever before. Thcypractlcc
what they preach. Let others follow
their preaching and their example and
soon once more would be heard "the
music of progress, the whir Of the
spindle, the throb Of the locomotive,
the roar Of the furnace" Pcssimlsm
woud be buried beneath the Astounding
spirit nf optimism. Credit would pr
restored To the merchant and the
manufacturers The banker would MO
longer fear 10 do business.
The spirit Of patriotism for business
is as yitally important to the nations
welfare as was the spirit of patriot
ism for tho war four years ago. Tin
Stacker then was coward. Tlc
stacker and the pessimist Of today arc
doing the country infinitely more harfn
than did tho Stacker Of war times
Manufacturers Record.