The Daytona daily news. [volume] (Daytona, Fla.) 1903-1926, 1921-01-22
How 10 Put II Over

The cartoons and essentially editorial feature
mar you buy the proposition it is yours and
= your aewspaper a you see Since it should result
= 1pancal benefit to the individuals Of the community we
ought they should bear the expense and frankly said So
Before running the opening often desr
pass word around little It's not hard TO get people
g urge to run it
Show it Commerce Get THEN endorsement
Show it TO preachers them endorse it,
shsw to the superintendent endorse it.
show it to any prominent their endorsement
endorsement Of Rotary Kiwan or other civic clubs are
especially desirable viii probably approach their members
individually for substantial support
excerpts from the endorsement with opening
announcement.
Make layout Of page double page or section
cartoon and story it. Make good enough and big enough
b be impressive.
Make list OF ALL your prospects-nOt just those you
think viii want it.
Cooperation is the keynote OF all endeavor It's big,
strong word and viii stand lots Of punishment
You probably across some individual says
that won't do good This be quite true But at
least well planned constructive program It's serious
effort meet the problem It's whole lot better than doing
nothing
Decide whether you want to use cooperating signatures or
directory business card ads. One can't do much selling
specific educational rather than
ssles campaign and might well admit that at once
Special bargain days may up very profitaby.
GOOD live ooste peech and contests may be worked in
to advantage during the day. But the campaign itself is not
essentially @Salesp campaign We found that
experiments last and the year before.
We used directory type business cards and sold space
column BY 12 for 81 weekfor the duration of the
campaign. Of course.
Il amounts to s. for the campaign We that unit
most of those who all afford that The
space give dollar does not make great
of in all fSa1liu
space
We did ask any regular advertisers for over
- per week Some Of them took dollar We made
get larger spaces so that it would not inter
fsre with their advertising.
the professional men wanted cooperative sigma
ure ads endorsing the campaign The price 81 per
We had Mae doctors got 5000 per week or $500
more than got from that before They liked
it. however, and want mere Of it.
ne sa ann p s " 5A As @ e.
gas distributor wanted a cooperative ad with
Of his stations We fixed him right up at regular
priea and he did the collecting for
II do the teachers DOCTORS lawyers,
service stations and other business and professions
ordinarily advertise missing the biggest bet
camagn There are literally Of them around that the
advertising solicitor calls upon, welcome
opportunity occasionally Of financially supporting campaign
of this nature Unless about systematically win
be number you fail 70 solicit.
$500 Of their money going the publishers till is real
toe.
Give yourself plenty Of time for selling and makngup
the ads before the first issue appear You
plenty fast bat don't they viii your
off, before letting you leave. to
couple of live girls do the soliciting while the advertising
and publisher pass brethren doing regular
work giving and taking suggestions regarding it. Getting
suggestions because local angles sug
gested that should be incorporated stories
We all know that the problem can't be solved in tive
weeks IL be that the problem viii be solved but if
nothing done about il you be looking for
locations together with hundreds fellow