The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-10-14
ADVERTISING a ely.

The value Of advertising to city
is stressed by the Spantanburg Is. c.
Herald. the work of n. Bucker, secre-
4 tary of the Asheville Chamber of Com
merce making the theme of the edi-
torial In part, The Herald says:
| N. Buckner, secretary of the Ashe-
vile Chamber of Commerce. was the
principal speaker before the Forum
meeting the Spartanburg Chamber of
i Commerce, taking as his subject NUM-
cipal advertising in its broadcast sense.
Mr.. Buckner is a newspaperman, who
like a lot of good newspaper men,
have gone into Chamber of Commerce
| work to work for money and not for
glory, any more. incidentally. OF
course. Mr.. BuclSner knows as do all
| of us newspapermen, that working the
| newspapers is more profitable than
working for them.
| 1t is all in the game and there is
| no hard feeling. To work newss
paper requires more thought, and
more originality and resourcefulness,
than any other army of folks are en-
gagged. Mr.. Buckner is successful. re-
markedly successful as a secretary Of
! the Asheville. Chamber of Commerce
and deserved1y so because. because he
is a student of publicity and has back
of him in Asheville and the country
about Asheville a city and region
unmatched in the world-and that is
mot an exaggeration.
I Back of publicity there must be
/ achievement. So back of Asheville
/ and back of Bucknerr is the great
achievement of the Creator He built
the region and cast over it the silence
tof the mountains. as mantle. In the
early days men came and looked upon
lit. They came again to the low coun-
/ try and told. of the things they saw,
land other men went up with them to
isee. Asheville grew in wealth and its
lpeopIe said there is money in telling
/ the world about the beauties of Ashe-
vile. And Asheville has found it
profitable to tell the world about the
beauties nature has given it. Ashe-
iville can deliver the beauty goods.
| But while Asheville has about it ma
lures gifts of an appealing kind, Spar
| tanburg, a city of the foothills, has
ffrom nature the beauties of the Pied
mont. a gentler climate in it's shelter
/ of the mountains, broader lands for
the crops and resources Of the SOIL
more power from the streams that
gather their tides from the reservoir of
the loan covered mountain sides, to
turn the wheels of industry, and closer
touch with the markets and ports of
| the country through the development
of the transportation lines of the
South.
These are the fundamentals upon
which we may build and city that
will add to these beauties of character
and purpose set to make for human
happiness, through public contribution
/ of thought, energy and means towards
those things that make a community
one in which it Is well to live, will
/ have something men will come to see.
And seeing viii go away to tell others
who will come with them to live in
lSpartanburg. And Spartanburg viii
have something to tell the world in
which there will be money in the tel
ling. Building great, clean city is q
job for generations, each doing its
part. The vision of this generation.
should be that upon which tho next
generation viii build
What Is said here of AshevilIe and
Spartanburg may be said in large
measure Of Pensacola and Florida.
advertising city is like faith, with
out works, it availeth little" Achieve
ment is the light that cannot be hid.