South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-09-11
SEPTEMBER II. 1921
SOUTH BEND. THE CITY PROSPEROUS

FInanciers from the big centers and local bank
ers are paying a premium for south Bend bonds
Were there needed any sign to add fervor
TO the spirit which has created this situation this
one fact supplies It.
The credit OF a city is gagged as carefully the
credit OF a man. a firm. a corporation.
When bankers part with money. II they are good
bankers they be assured that 1t viii return 70
their vaults with promised interest
The bankers are anxious loan South Bend
money to finance the public improvements made
necessary by It's growth.
Their firm faith in the stability. the soundness.
the future Of this city IS evidenced by their offers
TO pay a premium for school bonds.
That offer means that they consider South Bend
so risk so sure of greater progress that they
are willing to take less interest than that named
in the public Offering
Established credit the ambition OF every bust
ness man Many factors enter into it. It not based
alone upon the amount OF property which he
There must be IN addition the strong foundation
OF character insurance against wasefulness.
There must be a record for accomplishment which
insures growth and expansion. There must be
bition a spirit OF optimism courage that bespeaLs
greater effort
cities have characters, just as do human beings,
business enterprises. industrial projects.
Some OF the cities of the world are today Offering
are selling at but & small percentage Of their face
value. These cities have no credit because their
people have shown no stability. their populations
have decreased their public spirit has fallen into
decay.
The premium on South Bend bonds offered BE-
cause the bankers believe that this city has all the
factors that 90 for character and growth.
It's people industrious. purposeful people
who show their love for thslr city by the owner
ship Of homes. by the support of public improve
ments by the building of schools. They have shown
that they intend live here and hope that their
children will continue to live here
The bankers testify to a faith in a public spirit
OF progress which animates this city They do not
invest cities which slipping backward. They
do invest in cities whose people bear evil tales
of their home town when they go abroad. They do
not invest in cities in which pessmism reigns.
The acid test of hnanciers has shown the firm
foundations on which South Bend rests. It's public
obligations are backed by the character Of its
private enterprises
It means has looked
upon this city and has found that it is built upou
sound business enterprises. upon factories which
Will continue in business, upon mercantile houses
which operated principles that guarantee
their own success
Most OF this offer at this time fine testi-
monial 20 the character Of the people themselves
The present period is described as one OF tight"
money Many asking for loans-cities. public
utilities private enterprises High rates are offered
South Bend does not beg for money. It's credit IS
above par It has shown that it has the power to
weather any storms shifting tides affect it buJ
little
1t is built hrmly faith It's growth Is due TO
no passing bubble OF prosperity.
1t presents TO the bankers TO the world every
element which goes for character and strength.
The offer of the banks is an investment in city
character-and South Bend gets the highest rating
when put the hardest test
The bankers have in their own minds given it
of their Upon their lists known
as South Bend. the city Prosperous