The New York herald., 1921-09-04
Long Branch Plans
For a Beach Club
To Cost $780, 900
Establishment Like That at
Seabright Is Contemplated
and Site Is Selected.

came known to-day that plans had beer
prepared for modern bathing estab-
lishment to rival the Seabright Bcacl
Club to be built on the former West
End cottages site. Brighton and Ocear
avenues. at cost in excess OF SlOO..
600. Instead OF wooden bath houses
1t Is proposed to build them of con.
crete. and to make every cottage owner
share owner.
beach, club like the one at Sea
Bright has long been needed here. 1,
is stated to-day that indications are
favorable to successful consumma tion
OF the movement to locate a beach
club on the former West End Hotel
Cottages site. which is directly oppo-
site the Tallahassee Hotel. the former
site OF the old West End Hotel which.
IN Its day. was one OF the largest
hostelries along the coast.
The Seabright Beach Club has been
IN existence Tor over quarter of a
century and has some 400 rooms. An
other wing. II Is said, will be built this
winter TO meet the demand OF a big
waiting list. The Long Branch Beach
Ciuo. II built. will have 400 rooms.
Ihe hotel season at Long Branch Is
drawing to a close. The two largest
houses. the Hollywood and Takana ssec.
WIZ close next week. The West End
ana Pannaci will remain open during
the month and perhaps longer.
Mrs. Charles c. Orcutt. of New York.
gave a card party at her home. the
Brent Good cottage. in Morris Avenue,
Yesterday. The guests played cards on
the porch. enjoyed tennis, and after
wards refreshments.
Several weddings were celebrated this
week. Miss Miriam Goodman and Har-
~ Blumbcrg. both of New York, were
married at the home of the brides SIS
ter. Mrs. J. d. Tobias. in Norwood
park. the Rev. DR.. Eiseman. Of New
York. officiating. Mrs. Tobias was
matron of honor and NJ S. Blumberg,
brother of the bridegroom, was best
man. Following the ceremony a re-
ceptlon was held on the lawn of the
Tobias home.
Mrs. Mary Carley. prominent in
church and Eastern Star work, was
married this week TO William Z. Ed
wards. of Jersey City Heights, at the
Simpson Methodist Episcopal Church
parsonage. Rev. William II. Blackman
officiating.
Representatives Of the Most Wor-
shipful Grand Lodge of New Jersey
Masons Joined with the cottagers, May.
or Clarence ]. Housman and members
of the Board of Commissioners In at
tending the second annual ball OF the
Masonic Club at the Hollywood Hotel
last night. Every colony between
Seabright and Spring Lake was repre-
sented. The Masonic Club. although but
three years old, has been instrumental
in raising enough funds to buy the
site for the proposed Masonic temple
to be built on the Bliss property. Fifth
avenue and Broadway. It is proposed
to have plans for the new temple ready
early In 1922 and to have the com.
pleted building year later.
Mrs. Louis Satensteln. of New York
guest at the Hollywood, gave q
bridge party and luncheon on Tuesday
The Rev. DIR. Wishart, pastor of tn
Elberon Memorial Presbyterian Church
Park avenue. Elbercn. this city. is visit
Ing In Washington.
Charles w. Mccarthy OF Ocean ave
nue.. Elbcron. has left on a touring trip
Mrs. Joseph Weiskopf of Cedar ave
nue.. West Long Branch Is entcrtainin,
Mrs. Marc Haas of Detroit.
Mrs. w. Campbell Clark OF New Yorl
and Oakhurst. who returned this weel
from New Hampshire. is entertainin,
her daughters. Mrs. r. T. Duane an,
Mrs. w. Gill Wylie at The Oaks. th'
Clark country place.
Mr.. and Mrs. Frederick Frclinghuyser
of Newark and Oakhurst. are back from
a stay In the White Mountains.
Mr.. and Mrs. Victor We'll Of Elbcror
are at Poland Springs. Me.
Mrs. G. +. Brokaw Is here for the re-
mainder of the season at her Elberor
home after a stay at Southampton.
Mrs. j. NJ. Fcrrer Is at Lake Placid
n. Y.
Miss Theresa O'Donohue Of New York
Is visiting at Elberon.
Senator and Mrs. John w. Slocum
and Judge and Mrs. Henry S. Terhune
are returning from stay at Quebec and
Lake Placid.
Rev. Robert II. Greenwood of Brook
lyn Is visiting Mr.. and Mrs. Donald A.
Manson OF James street.
Arrivals at the hotels to-day:
Pannaci-Mr. and Mrs. Frank Mur-
ply. Mr.. and Mrs. NJ. varsqus. Mr.. and
Mrs. A. Robinson of New York. Mr. and
Mrs. John Jenny Of Atlantic City,
Francis Ballarina Of Paterson.
Scarboro-Misses Beatrice Abrams,
Edna Lansing and Hannah Palestine OF
New York. David Bernstein of Spring
Valley. ". y: Adolph Cohen. Lester
Gottchalk. william Rose, John Open
helm and Isldor Gray. all OF New York.
West Enc-Abram Mclnker. Louis X.
Berman and Frederick Gilman. all OF
New York Mr.. and Mrs. II. a. Fen
ming and Leo Minzsheimer Of Newark,
Mr.. and Mrs. Harold Aronsohn OF Jersey
City. Mr.. and Mrs. Leo Goldberger and
family OF Perth Amboy.
Hollywood--Mr and Mrs. Bocrnc
Young. Austin w. Young, Harry X. Pol
lard, Mr.. and Mrs. III. G. Lazard. Myron
l.. Studner. David VI. Studner. Mr.. and
Mrs c.. II. Wcintraub. Charles l.. Kahn.
Mr. and Mrs. Julius Hochbcrgh. Fleming
Ward. Mr.. and Mrs. Leroy l.. Strass-
burgh. Peter Schwartz. Mrs. Mary s.
Pollard and Julius Miller.
Mr.. and Mrs. Charles F'rankel. Mr.. and
Mrs. Max Lang. Arthur L. Brancy. NJ.
r. Abbott. ii. NJ. Licbcrnan, S. and 4.
Bernstein. Louis Tallerman. Herbert
Lubcl. benjamin A. Hartslin. all OF New
York: J. II. Well OF Montgomery. Ala. ;
Mr. and Mrs. J. l.. Kesncr OF Chicago.
Mrs. Il. Kaplan OF Norwich. Conn. and
Miss Adele Schocnfeld OF Cortlandt.
N. Y.
Takanassce--Mr. and Mrs Robert
Rindei. Miss Estelle wInwood. John Hal
liday. Mr. and Mrs Meyer Roseman.
Mr.. and Mrs. Sol Cohen and daughter.
Mr.. and Mrs s. Bernstein. Mr.. and Mrs.
Charles Ncvclson. Mr.. and Mrs. Bernard
Ncvelson. Mr.. and Mrs. Louis Eiscnborg.
Mr.. and Mrs. Harry Horowitz. Mrs.
Weiss and daughter and Mrs. Bessie
Bernstein. all OF New York.