Omaha daily bee., 1921-07-24

/ Brandeis Stores
/ August
/ Fur Sale |
| viii begin Monday. Au-
| gust I. This event will
| be of more than ordinary
| importance to the women
| of Omaha and vicinity.
| @
N N
MO YOU know that the
~ furs were never so beau
tiful as they are this season?
Visit our beautiful second
floor and be convinced. Fur
bearing animals of all the
world have yielded their rich
est and best for the 1921-1922
season. If the furs of other
seasons have tempted you to
buy, you will count these
soft, luxurious great wrappy
fur coats wholly irresistible.
Never has there been a sea-
son when your instinct for
fur luxury could be so COM
pletely satisfied.
THEY ARE IRRESISTIBLE.
There's compensation for the
bitterest cold in the splendors of
these gorgeous wraps with the
air OF luxury and smartness. OF
lustrous sable, mink, seal, squirrel
and mole-skins of the choicest
grade. matched and combined by
daft fingers that revelled in their |
craft. Their beauty makes them
as near soulsatisfying as things |
inanimate can be. That brings US
to the
AUGUST FUR SALE |
which this year is of exceptional
Importance to you. This sale
begins Monday. August /.
For many years our August Fur
Sale has been one of the greatest
value-giving events on the bust.
ness calendar. but this season the |
August Sale affords an extraor-
dinary opportunity for saving in
the purchase Of furs. We can as
sure you that you can save in this
August Sale 20 to 33 1870 on the |
new price basis.
When Brandeis Stores makes
such q statement 1t means some
thing. 1t means that now is the
time to buy your furs for now
they can be purchased at marked
savings. ....
OUR COURSE IN 1920.
While we are in business pri-
marily to make money we cannot
afford to confine to that narrow
point our conception Of business.
Our business existence requires
that we protect and advise our
customers to the best of our
ability. Sometimes this may mean
temporary loss of business on our
part as evidenced by our decision
to abandon the August Fur Sale of
1920. We went into the market in
the month of June, 1920, and after
pricing and examining furs we de-
cided they were then too high and
would necessarily fall in price.
We not only did not hold an Au-
gust Sale, but we did not buy any
furs at that time. We also
advised our customers not to
buy furs in August, 1920. Sub
sequent events confirmed the wis
dom of this course for the fur
market of August, 1920, was much
higher than that of the later
months.
HOW DIFFERENT TODAY!
This June we were confronted
with the same problem. But how
different the situation! Fur manu-
facturers after the lean year
through which they had just
passed were hungry for busi-
ness. Likewise they were
hungry for cash. We realized as
never before the tremendous buy
ing power of an organization
backed by unlimited capital. In
some instances it is possible for
such concern to name its own
price on merchandise. Sometimes
these prices are less than the
actual cost of manufacture. In
variably in such cases the price
advantage is passed to Brandeis
Stores customers. So in this year,
1921, we bought our quota and
then bought some more Of these
wonderful bargains.
Furs Of the highest quality. per
sonally selected for individual
beauty and elegance and widely
diversified in style are in the
showing made at the Brandeis
Stores August Fur Sale. The
prices, we believe, are far lower
than they will be at any other
time this year, quality for quail
ity. II