Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1921-03-09
INJECTION OF ENTHUSIASM AND
OPTIMISM NEEDED MANUFACTURERS
SAY, ALWAYS DODGE PESSIMIST

been disappointed NJ the result. and 10
had uui aaId, nll Ideas ~ "a foreign bus
.u,ss although he may have found oc'
lsionll interest On M, foreign trade
exports
The Unprecedented prosperity. which
tho War created ard the foreign de-.
mand ush"r'd lu upon American indus.
o., h1. Id.clly changed the viewpoint
r the A'nru,un ruuutacturcr. lie real.
seer more than ,y,i before how Inn.
pormn' Il mly le Ter him t. supple.
m.Hi hs Ju1,stl, demand with one
.rOu overseas INT be- Is ordinarily
quite pnpsciDf,d 60 ~ after what so
recently cilur e. him unsolicited. he
G uu0n iho TIN, shold ~ new expo.
tion,c. f,r mere often than otherwise
his prod icing ability has been incrcls.
a and D, must hly, q broader mar.
h'- % %, ls 90 maintain capacity pro.
en- ioa
Foreign trade IL by no means the an.
certain, vague. Indefinite and question.
able experiment that many American
manufacturers have held u Ia be- In the
past Much the same rules govern u,
~ rule domestic business. Success for
forcisr ficld depends chiefly upon sales
methods prlmptnoss and safety II de
livery and credits This. OF course. il
al us IL fuf granted that ones goods
Ar right Tor unless they are, all these
other thi1gs count Tor nothing.
Latin America today II one ~ the
fields az easiest accvss and greatest
promise a. N, beginner Ia exporting
lcrpiic the fact that the hcthods OF some
American exporters during the war Pc
riod have r suited IN placing Us under
mo~s cr lcs' suspicion Many n Latin
I Am.urun plfH~i his order and awoke to
De m,t that u would never h. filled
5giy when his shelves were empty and
,horc was NO possibility 81 quickly TO-
plonishing his stock
lie has not been accustomed 10 The
American system ~ cancellations. n,
/ had hJcn used tn ordering goods and
receiving them when b. gives you nm
'orlor h. does not expect To cancel u
acr does b. cxpcct you to fail In full
filling your obligation. he orders moth
ms h. does not want and he expects dc
! ivciiUs OF everything he specifics. Moth
Nc shog. OF that will satisfy him, and
the an sriCan kcIsr that attempts any
other course than good faith il destined
o. a short shift,
only a few weeks ago, IN Mexico City
a merchant called mo In and exhibited
consignment Of knit goods Just re-
ccltcc. Tho articles We're packed ludls
criminatcly, as 10 sizes. colors and quail
lties No one WINS tagged In any way
II mean thu; be- had To set a man "a
m.l.ar with the stock To- sorting and
sizing Il an. checking Il up with III,
invoice finally tagging Il. Incidentally L
meant the finish 81 that exporter. .,
far as be- Mas concerned.
Packing ~ equally important. Good,
cando, ~ boxed In the cheap, unsub
stantia' .asnicn PREVALENT Ia our do
mlsuc trade They encounter rough
handling IN transit. everything must b.
strong and SECURE. Otherwise damag,
mast inevitably result. II the COED,
ct through No all Whereas We Us,
q quarter lnrh boxing for our domcstl,
market We "a q nothing IN less than O
Jnr inch brN.1g Cor export: and even =,
.ye wus; taEs into consideration IT, DIES
lnadnn and rack IN quantities mos
u'F handed. Much IL our product Il
'.l' - ~ rnuic.back. and boxes mus
net weigh IN excess Of $50 pounds; an,
always cunslgnmcnis should reach tn
buyer on time. Promptness Ia para
mount
: Credit privileges must he liberal. Tb'
American pian ~ draft with the bill o
ladlng cannot Do imposed. II n purel!
and simply fatal. The LatinAmericRn
Jealous ~ his standing and honor. sim