The Bridgeport times and evening farmer., 1921-06-09
W. B. Griffin Is Advertising
 Club s Head

William B. Griffin was elected pres ident of the Advertising Club of Bridgeport at the annual meeting and banquet in the Seaside Club last | OsDonne1l, the only other candidatv for the presidency. Elmer Pfrienl was unanimously elected vice presi- 1 dent.
 Arthur H. Guertin defeated Thomas Rock for the secretaryship by a bare three votes, the results being ten to seven in favor of MT. Guertin. Sec retary Guertin, who is manager of the Bridgeport Outdoor Advertising Co.,, was also named delegate to the annual convention of the Associated will be held in Atlanta on Saturday l and Sunday.
 Directors of the organization were elected as follows: Miss Lois E. Bennett. A. E. Belisle, of the Bassick Co.,, M. J. Guggenheim, Edward c. Lynch and L.. J. McCracken. After the banquet in the club din- ing room, George w. Hopkins, sales lumbia Graphophone Company ad- dressed the members on ''Salesman- | ship and Advertising.
 Tt is well to rem nember.'' MT Hop | kinS declared, that advertising by it self cannot accomplish the impossi- ] ble. To be effective and profitable particularly in times like the present when a depression in industry and | East, advertising must be combined with salesmanship. More salesman ship must be injected into business houses, and not so much should be expected of advertising as @ lone fac | tor.'
 MT. Hopkins advised a change in l the past customs of directing sales ef- forts towards the labor and capital ist classes of purchasers. Conditions have changed materially in the past | year, he said, that require special ef- fort towards the '+collar and cuff class, a sort of midway point between any means intimate that laborers or money men should be sHghted but advised the change solely for the welfare of business, inaSmuch as it | class of society are better situated to- | day to spend money for purchases than either of the two other classes. | Particular interest was attached to his explanation of the application of 1 the four sciences to judging apph- cant candidates for clerical or execu- | tive positions. These four sciences are psychology, graphology phrenol- ogy and mental anology, and eontri- bute 92 points which form the basis | of judgment of candidates. | MT. Hopkins, who is a candid at e | for the presidency of the Advertising | Clubs of the World, gave a, gra phic | account of the making of a, salesman, and supplemented his talk with sev- eral instances where a slight change | advised by constant observance had
 made efficient salesmen out of men | who previously had been stale, and | hardly worth their salt. Other brief addresses were made | by Secretary Seward B. Price, of the l Chamber of Commerce, and Captain
 w. D. Southwfck, a representative of
 the United States Chamber of Com | merce-
 MT. Price spoke on physical i'm | provements to our city, and devoted | considerable time to a discussion of
 the theatrical situation. He advised that S. z. Poi should be petitioned | to supply to his local theatres the | same grade of theatrical entertain
 ment he provides for his amusement | places in New Haven and Hartford. | Captain Southwick in his brief re- i marks complim ented the local Cham | Der of Commerce on their work, and stated that in all his travels through | out the country he has met and heard 1 of but few chambers that can equal | the one in Bridgeport