The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1921-03-04

relations of business and professional
men. In his own profession he cited
the time when every physician and
doctor felt called upon and wa ex-
pected to crltlclse bitterly every riv-
al member of bis profession In his
community and county. Business men
held the same attitude toward their
competitors. II IL not done any more.
1t is now generally recognized that
no man ever helps himself by pulling
down some other man.
This last point made by Dr. East
man was given a quick demonstra-
| ton by Harry Barre, who spoke with
appreciation of some recent window
advertising done by the Rosenthall
Clothing Co.
Dollar Day Reports
A number of reports and comments
upon Dollar Day and its results and
effects was given by number of re-
tailers, among them Story Woolson,
H. G. Eggleston, Charles Fobes. H. N.
Mendenhall, George Knecht, j. s. Nc.
Crackin and James Cramer.
Mr.. McCrackin talked at some
length giving very thoughtful analy.
sis Of the popular attitude toward the
retailer, which he deems the effect of
being poorly organized. He favors a
course of action that will remove the
causes of this criticism, create in its
stead a feeling of confidence and re-
1 move the feeling of antipathy that
seems to exist.
| Secretary Russell made short talk
which went for report. He said
the club has membership of thirty
three, most of whom have paid their
dues and told what has been saved
the merchants of Mt. Vernon by the
clubs censoring of advertising solici.
tation. In this connection he said not
less than six have been kept from
working here in the last ten days.
Bargain day will be held on April
9Th.
Several numbers were given by the
Elks' orchestra and Harvey Moore
sang "Moonshine" and was compelled
to respond to several encores.
H. NJ. Bggleston explained the op-
Grafton and purpose Of the credit bu.
lreau.
Advertising Expert Talks
Louis Cohen, of Columbus, sales
manager Of the James A. Grizzard Co.,
was a guest Of the club and gave one
of the best talks on advertising that
has been given before Mt. Vernon
merchants in long time. After list
ening to him 1t was the unanimous
opinion Of the club that they had in
deed been fortunate in having been
! able to find and induce Mr.. Cohen to
j come here on short notice and with nc
opportunity to prepare or outline his
tafk serving as substitute for two
other speakers who had been unable
to keep their engagement.
After discussing advertising in gen
eral he discussed the present concep
ton of its character, touched upon the
times and seasons when and when moi
to advertise and described methods
that have been found to be an effec
tive stimulus.
There are four things that shouli
mark a good advertisement, Mr.. Co
; hen said. It should call favorable at
tention to the store and its wares; Il
should arouse interest; it should ere
, ate desire to buy; it should impel
, action. There are many good kinds
) of advertising, but by far the best II
that by word of mouth, that which
I makes people talk of thing. TIL,
most economical advertising is news
paper advertising for by it the great
est numbers are reached.
| Mr.. Cohen also touched upon stor,
! arrangement and window and insid,
/. displays. "Make it easy to get int
{ the store and buy" he urged. Othel
, points touched briefly included human
, interest, truth in advertising ant
{ planning for the work of the seasol
ahead.
The members of the club at th'
] close gave Mr. Cohen a unanimou
, vote of thanks for his very excellen
and informing talk. He remained ov
;, er and spent the day here meeting ,
z number of the retail merchants dis
cussing with them features and sug
|. gestions for future advertising cam
Il paigns.