Perth Amboy evening news., 1921-09-20
ADVERTISING A CITY

ADVERTISING A CTY
Another indication that Perth Amboy must
bestir herself if she is to hold her own with
other Industrial cities is to be found in an ad-
v%ertisement that appeared in the current issue
of American Industries, a publication that ap-
peals direct to manufacturers of all classes. The
Advertisement in question consisted Of a half
page and was inserted by the New Brunswick
Board Of Trade. The advertisement reads as
follows:
free Factory sites Adjacent to New Bruins
wick. N. J. For Reliable Industries Employing
rs Per cent Male Help.
"Fifteen acres or more, located in excellent
position for any industry: with full railroad con-
nections and on Lincoln Highway.
TAX CONCESSIONS WILL BE MADE.
.Yno,ire: Board of Trade, New Brunswick,
N. j."
We do not mind giving this little free adver-
tisement for New Brunswick because of the les
son we desire to bring home to the people CT
this city in the way of advertising a city. Be-
sides, as the advertisement was called to our at
tention by a person interested in industrial de-
yeIopment here. it is evident that the ADVERTISE
ment had reached those it was desired to have 1t
reach before 1t even appeared in these columns.
The point is, New Brunswick is awake. They
have adopted a slogan OF 100000 population"
and they have set out in the right way to realize
t.. In the meantime, Perth Amboy can hardiy
stir UP enough interest to keep a Chamber OF
Commerce alive, let alone do something really
worth while for the advancement OF the city as
a whole. We have got to forget our petty Jeai'
ousies and personal quarrels if we are to get any
where as. a great industrial center. There Is u
great demand for leadership along civic lines
and a willingness on the part Of the people 10
co-operate, whether the plans adopted fully
agree with ones personal ideas or not. Such
advertisements as New Brunswick is now put
ting out are bound to bring results. How long 10
Perth Amboy to continue to sleep?
There are two features in the advertisement
referred to that is of particular interest. In the
Avst nlaee. it is noted that "free factory sites"
are offered. This is played UP in tig type at the
top Of the advertisement and 1t Is going to at
.raot the attention of the manufacturer who 10
contemplating moving or locating a ne" 'nous-
trv. A city that has free factory sites to Offer In
desirable locations has " tig advantage. How IL
it that New Brunswick can do 1t and Perth
Amboy cannot?
But more important still Is the statement III
the advertisement that tax concession Will ne
r,ade.,' Here, indeed, is something worth whie
from the manufacturers point of view. 1usc
what New Brunswick means by offering tax con-
cessions we do not know. 1t is said that II VIII
be taken care Of by city ordinance. But the con-
s~titution says there shall be no discrimination IN
taxation. There are different ways for munlcl-
na,i,ies to get around this matter, however.
They can give the industry free water ana Tree
service of various kinds that will be the same as
a concession in taxation. This, apparently is
what New Brunswick proposes to do. The point
is, New Brunswick is going out after industries
and the city is evidently cooperating with the
Board of Trade to get them.
How different it is here in Perth Amboy'
Instead of free factory sites, prices are held al
most at a prohibitive figure. Instead OF tax con-
cession the rates are continually raised and this
includes water rates as we'll as everything else
that concerns industry.
Why, a local industry cannot even ask for
such a minor concession as permission to extend
a railroad siding without being compelled tc
fight for the privilege. Not only do we not CO
operate with the industries here, but we actuall,
do what we can to make 1t hard for them to en-
large and increase their business.
or course, II that is the policy OF Perth Am
boy, we can keep right on in that way and no
pnly prevent industries from coming here, bu
drive what industries we already have ava!
Or. at least, cause them to build their addition
elsewhere when they want to do more business
When cities like New Brunswick are advertisini
free factory sites and tax concessions-and ther
are Just such cities all over the country-hoV
is Perth Amboy to compete in the race for In
dustrial progress with such a policy as Is bein
adopted here?
It is time for Perth Amboy to wake up II IN
CITY is to get anywhere. 1t is something ina
concerns every merchant and every taxpayer
II we do not do something to boost Perth Am
boy nobody else will.
ENCOURAGE Fl DYE INDUSTRY