Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1921-06-10


for the youngster. So did the banker OF the COM
munty
Hell never be able to compete with the city
stores" he said
But the young merchant surprised them. lie
sent letters TO list Of prospective customers
The women's wear was sold In two weeks
From that time on he gradually turned the o'u
general store into women's and childrens store.
lie did not specialize clothing But he Limited
his stock to those things in which woman -
naturally MISUNDERSTANDING and house furnish
ings and groceries.
And he advertlses That Is one OF the main rea'
sons for his success. The town alone could not
support his store. One new business Idea he uses
is very effective. He has appointed agents IN
the surrounding small towns. Their work - y
report to him weekly. on printed forms. any In
formation that will put him In touch with new
customers. II a girl becomes engaged or O couple
is married, he knows about It. and Is after the
business that usually results from such events
lie knows also whenever new house ID bullt,
or an old house Is remodeed, or new family
moves into his territory
In seven years this young man has built up
business that Is known for miles around. Sew
enty-fve per cent of his business Is done with
farmers and their families, who drive or motor
In from points fifty miles away. That Is the rea'
son why, during the past year. he has been able
to do a business OF more than $7SOOOO In town
whose population does not run much over ZVV0
Hundreds Of small towns hold similar oppoF.
tuntieS Tor young men. III ever there were Bolueh
opportunities" small-town merchandising holds
them today For American farming Is fast becom-
ing a mighty fine paying business Wealth y nc
tualy increasing faster In the rural districts than
In the cities And the American farmer and his
family no longer satisfied TO exist on the very
barest necessities of llfe They are buying lux
urles aud convenlences In large quantities. The
introduction of electricity alone into farming com
munities is creating a tremendous demand Tor
electric churns washers, irons, fans and vacuum
cleaners. Water system. porcelain sinks, wall
paper paint and varnlsh. better house furnish
ings-these are only few Of the things that are
selling heavily In the rural districts.
An expert has figured that the American farm
z market has wealth of SS0O00.000000. Part OF
that market Is around you. The chain stores are
spreading out from the cities The mail ORDER
houses have secured quite hold on the farmers
trade. But II you decide to build up business
In your community you need not worry over their
competition. The mall order houses give no bet
ter values than It Is possible for a local merchant
to give. And a man or woman always prefers 10
trade With friend whenever that issDossible. The
young man with a capacity for friendship AID
goodly share OF brains and energy has every as
surance OF success In small town merchandising
But merchandising is only one OF several fields
In which the small town offers excellent oppoE-
tunties.
banks devotes an unusuafAmount Of time TO the
development Of his employees. One day he called
two clerks into his private Office.
II believe" he said, "that you two young men
are going to make good at banking. But you need
n little broader experience with banking problems
than your work here aifords you. IN big place
like this, you know, you are liable TO lose your
sense Of perspective.
II have made arrangements with two Of our cor
respondents There Is a job awaiting each Of
you In q country bank. On these Jobs you VIII
ne called upon TO do a little Of everything. You
vvtfl become banking factotums. When your edu.
cation = completed there Is an executive position
here for each of you. You have week 10 think
Il over
The young men thought well Of the PROPOSE.
tIop. and disappeared into the "bushes." But the
presidents plans went awry. Neither man re-
turned 10 him One wrote him a long letter IN
which he listed some Of the advantages Of q
smail-town job over city job-the cheaper living
cost the more healthful surroundings. and the
chance 10 make more intimate friends. The Other
man Ia a telegram. quoted Caesar, according q
IonafelIow: Better be FIRST In little Lberian
village than second In Rome"
There are something like thirty thousand banks
in the United States. More than three-fourths Of
these are situated IL towns Of less than ten thon
sand population. II Is In these sma-town banks
thai many of our future banking leaders are beinl
formed, for here a new idea In banking y beinl
developed.
Az one banker has said. ii has been found gOoC
business to take interest In people as we'll as from
them. IN other WORDS, the DasihEFh VI the eVuhlLl
are going out Of their ways 10 help their client
to grow richer.
could mention many Instances Of the rise 0
Young men ia the banking world because Of thel
ability In this direction Bot space permits Of Onl
one.
In a certain Eastern farming community ther
vare 4 few years ago Two banks. They wer
very strong competitors. young man In one 9
the banks said to the cashier:
SThere Is just 50 much money In this communit!
Roth banks here nre falling over each other. tr!
Ing 10 induce farmers 20 bring their business
them. We have great many good accounts :
ready. Why not rssll up our sleeves aud help o