The Colorado statesman., 1921-03-12
HE BIGGEST
WORK OF MEN
AND IN TITU-
TIONS is SERVICE
By 1. 1. BOAK.
Extracts Taken From an
Address Given by Mr..
Boak to Salesmanship Bu-
reau, February 4, 1921.

THE BASIC principle of every sue
cessful enterprise is to give serv-
ice. Institutions, like individuals.
may make money for short time, may
appear prosperous and gain the ap-
plause of the unthinking multitudes,
but eventually it is the slow-plodding
concern that wins by its service.
\ purpose that does not serve is un-
worthy of our attention. A PROPOSE
ton that is not underlaid with service
cannot attain to distinction. A gov
ernment that does not protect the
weak, foster and aid all who are of
worthy citizenship, is not serving its
full purpose.
Disruption soon comes from lack Of
service. Confidence goes only with
service and perpetuity is the adjunct
of confidence.
Service wins every time. Great or
small as the service may be, if 1t full
fills true mission and leads to better
haps we expect service at times when
it may not be ours to enjoy. We may
not have a proper conception of the
result for which our efforts are COM
mensurate. We may not appreciate
the service we get and because of our
own error lose the service best suited
to the institution that grants 1t. In
all these events service only comes
with knowledge, and, finally, service Is
knowledge.
The great transportation companies
of our time must give service to win
public approval. Every concern known
as public or semi-public in character
must give good account of its en-
deavor to give service. Our army gave
service and won the war. Our navy
gave service and made victory possi-
BILE for the army. Our cltizenry gave
service to supply the needs of all the
allied nations and our people provided
the money, gave the financial service
that paid for war equipment and the
efforts of our men.
All those things that give to the up
building of humanity's cause, that con-
tribute to higher standard of man
hood and womanhood, must be classed
as service. We must not mistake serv-
ice for wealth, or wealth for service,
for the most humble may grant 1t, and.
many times, more generously than the
selfish rich. In fact, service Is the
of effort which goes along
with good will. 1t is the cooperation
of all in common effort along COM
mon lines and for common purpose
Railroads can give service only in
conjunction with the aid of travellers
and shippers. Shopkeepers may give
service as they cooperate with their
patrons. Banks give service as bor-
rowers and lenders work with them.
The government gives its best and
greatest service only as the people
that compose it provide for and sup
port it.
i, Service is the never-failing asset
when all else ceases. 1t is the ground
work of our highest hopes. 1t casts
charity away as vapor before the morn
ing sunshine. 1t is the day-star of
promises, never failing to shine with
brilliant luster. We American citizens
can and should give service more
abundantly and in more ways than any
other people.
The time to serve is now, not tomor-
row or next year, and to recognize
that fact and fail to utilize every hour
under n definite program is to accept
responsibility for failure to do less
than we are capable of doing. Doing
is the secret of success in all under
takings therefore 1 say unto you.
Talk less and do more.