davidaulloa/AmericanStories huggingface dataset:
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07
is ADVERTISING A DEBIT.

In the ordinary business enterprise
when cataloging the various items of
expense-salaries, rent, heat, light,
overhead, etc., a column is usually
taken up by an item of expense cal
led advertising. Along with other
''debits," advertising is often consid-
cred a necessary evil contingent upon
operating the business.
That this classification is unjust is
clear to everyone who is familiar
with the general trend and scope of
advertising the country over. The
biggest and most successful concerns
do not consider advertising a debit,
but they do realize that it is an as
set, an investment, and a decidedly
profitable one at that.
Fred P. Mann, a prominent general
merchant of Devils Lake, N. D., a
town nc larger than Mortified, in
1919 did business in excess of half
a million dollars in a small town de-
partment store. During this time he
spent between $4,000 and $4,000
for advertising alone. Yet he said
quite %truthfully that it did not cost
him a cent. He refused to consider
this expenditure of over $4,000 a
debit at all, because he realized that
without the advertising his volume of
business would have been perhaps
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07

only half as large and his profits,
therefore, proportionally smaller. At
the same time he would have had the
same constant expense for rent, heat,
light, etc. By advertising he made
his standard expense do duty for
double business, the profit from
which more than cared for the ad-
vertising, leaving a net profit or as
set to be charged to advertising it
self.
Is advertising a debit? If an en-
ployer pays $4,000 a week to get an
efficient, first class employee who
does double the work of a $500 a
week man, the extra $500 a week
is clearly not a loss-but a gain. If
by advertising the merchant does a
larger volume of business it is equal
ly clear that advertising itself should
not be charged as an expense. Moth
ing is a debit which in the long run
results in profit. Nothing is a debit
which increases the volume of bust
ness while the overhead expense is
constant. Advertising should, there
fore, be given its rightful place on
the credit side of the ledger. The
really progressive merchant keeps it
there.-Northield News. I
- "a "a
Patronize the school musical show
at the Liberty April 18th.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07
LENDS Us OF
HER ABUNDANT WEALTH

A crew of men with teams are at
work this week filling several rail
road ears with rich Froid loan which
we understand is being hauled all the
way to Wolf Point to create parks
about the depot. This is only another
proof that the Froid soil is superior
to anything within a radius of many
miles; the Great Northern park sup
ervisors use much ARE in getting a
correct soil foundation before plant
ing the seeds, and the past years have
proven that when anything grows at
all it is found in the Froid territory.
Now what is Froid's loss is surely
Wolf Points gain and after the soil
has been placed and the grass has
come to the clipping period; when
the flowers are in bloom and cool
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07
BUILDING UP A COUNTRY
TOWN OR CITY

Merchants doing business in coun.
try towns and cities used to think
their chances were bounded by theii
own town and immediate vicinity.
But when the automobile began to
roam all oven the country, many OF
these rural dealers suddenly found
that a big new opportunity was await
ing them that they had not realized
before.
They learned that by advertising
they could draw trade a long dis
tance. They would cooperate with
the local newspapers to boom the
growth of their home town. By adj
vertising more freely, they put the
local newspaper in a position where
it could develop a campaign to in
crease its circulation over a much
wider radius. AS the local news
paper spread out into new fields, it
carried the advertising of en~terpris-
ing business men, and the towns, the
merchants, and the newspaper grew
in parallel lines.
The Grand Rapids Furniture Rec
ord gives an interesting account of
one such store, at Stratsburg, Ohio.
1t is located in a town of 1900 peo-
pie, but it did a business in 1919 of
.~$83O,407, and it was hoping to reach
81, 100000 in 1920.
1t accomplished this wonderful re-
suit principally through liberal adj
vertising. In 1919 it spent 3 per
cent of its gross income on publicity.
When a store puts $4,000 into adj
vertising in a single year, you can
see why it is doing close to $1,000
600 worth of business. 1t draws bust
ness from a distance of many miles
outside the immediate surrounding
territory.
When stores get in the habit of
apart a little proportion of
their sales for telling the people
what they have and thus broadening
their field, they will get results that
will surprise themselves and the peo-
pie of their town as we'll. The limits
to a business in these times are Gre
ated by a mans own reluctance to
spread out, rather than by any mar
rowness of his possible feld.-Ex-
change.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07

fountains are playing all about, some
live real estate dealer will place a
sign there and tell the world that this
dirt wa hauled from Froid, Mon
tana.-Froid Tribune.
And just think where they brought
that choice soil and the towns thew
hauled through to get it to a real
city, and think of the sunshine and
the ozone and water we have here.
Using the best things of two places
like Froid and Wolf Point you sure
car produce something worth while.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07
Notice to Auto
mobile Owners

You are hereby notified that the
laws in regard to lights, front and
back, on cars will be strictly enforced
Also that cars must carry two license
numbers as issued by the state and
these license numbers must be on
every car in service in the city of
Wolf Point on and after May 1st,
1921. Violations of this order will
subject owners to the penalties as
prescribed.
w. J. KEARNEY,
Chief of Police.
Mch31-Apr.14&21
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07

In an effort to reform hardened
~drunkards the police of McKee's
Rocks, Pennsylvania, have imported
six Mexican pine and bull-head
snakes. These reptiles are six feet in
length and dangerous looking, but ac-
tually harmless. When a drunk" is
brought in he is given a berth with
the snakes. Thus scared, he earns his
release by promising to reform.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07
Why Money is Yellow

The reason why Britian's new coin
age quickly assumes a greenish yell
low tint is through contact with bar
booze, according to officials of the
Royal Mint.
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07
4 x e Z aR q q
w ADS
One Cent a Word
Z No adv. taken for less than Csc
q ( z q 4 4 q q q 4 q q q !

q < 9
FOR SALE-Local grown rhubarb
roots, fine variety, 25 cents each.
Mrs. C. H. Winship. Inquire at
Herald. 7-2t
FOR SALE-Garden plants of all
kinds for transplanting-cabbage,
tomato, caulifower, kohlrabi and
melons, both potted and bed plants.
Inquire at Rattlesnake Pete's gar
dens, southeast Wolf Point. TIA
LOST-Black seal leather bag con-
tanning clothing, between Frazer
and Wolf Point. Finder please no.
tify Mrs. L. B. Coleman, Glasgow,
Mont, or Sherman Hotel, Wolf
Point. Reward. 7-2t
LOST-Large plain gold locket with
R. NJ. engraved on outside and a
baby's picture inside. Valuable as
keepsake. Reward. Flossie Sug-
den. 7-1tp
FOR SALE-Three good work horses
and a fresh mich cow. Inquire at
Wolf Point Four Mill. T-2t
LOST-Small brown mare, branded
quarter circle lazy K lazy M on
right shoulder; also branded on
right hind leg with square bar x.
Leave information at the Flour
Mill. 7-2t
WANTED TO RENT-Four or five
room house on Southside with city
water and lights. Permanent. In
quire at Herald office.
FOR SALE-Or trade, 7 head of
horses, 2 sets of work harness and
farm machinery. Will trade for
good ear. Inquire at 536 Fair
weather street, or at Herald Office.
j. W. Voorhees,. TAT
WANTED-To buy a REIMBURSEMENT
to a homestead. Address F. O..
Scott, Tagus, N. D. 6-3tp
FOR SALE-Ten tons of hay, four
miles east of Wolf Point, very
reasonable. Inquire at First
State Bank. eff
FOR SALE-Thoroughbred I;arred
Rock setting eggs : F. Fl. Smith,
city. 6-4tp
FOR SALE-Wicker baby carriage
in good condition. Inquire at Her
aid Office.
FOR RENT OR SALE-Two-room
house on Northside. Will rent or
sell on monthly payments or trade
for car in good condition. Bert J.
Lynn, box 615, city. 1-tf
FOR RENT-Three-room house on
the Northside. Inquire at First Ma
tional Bank. 1-tf
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07

FOR RENT-Three-room house on
the Northside. Inquire at First Ma
tional Bank. I-tf
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07

FOR SALE-Local grown rhubarb
roots, fine variety, IS cents each.
Mrs. C. H. Winship. Inquire at
Herald. 7-2t
The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1921-04-07

WANTED TO RENT-Four or fv
room house on Southside with cit
water and lights. Permanent. In
quire at Herald Office.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
TWELFTH ANNUAL LYFORD IN
TERSCH0LASTIC PRIZE SPEAK.
ING CONTEST
To BE Held Under the Auspices of
Colby College on the Afternoon
and Evening of Friday, May g.. 1921
I'll LON
THE LYFORD PRIZES

The following is the catalogue an
nouncement of these prizes. "Spec-
ial prizes a%ggregating one hundred
dollars, the gift of VIII Hartwell Ly-
ford. of the class of 1879, of Chicago,
Illinois, are made available to the Col
lege and are open to young men at
tending preparatory schools in Maine,
New Hampshire and Massachusetts.
The chief object of the prizes is to
encourage public speaking, and the
awards will be made for general ex-
c%ellence in defamation.
RULES GOVERNING CONTEST
"The following rules shall govern
the awarding of these prizes:
L. The students Offering them
selves in competition for these prizes
must file application. furnished by the
Registrar of Colby College, at least
n month before the date set for the
contest.
80. The selections rendered shall
be of not over six minutes in length.
90 Contestants are required to
sneak excerpts from orations or ad-
dresses delivered by we'll known pub
lie speakers in comparatively recent
years.
"a. The Judges shall award the
several prizes on the basis Of 80
points; of which Interpretation shall
count 25. Appearance, Is. and pro-
n%unciation, 10.
IS. Three judges, to be selected by
the Pres dent of Colby College, shall
pass upon the merits of the speaking,
&c. The awards shall be as follows.
First prize, $50; second prize, S25
third prize, S15; fourth prize. so"
Note: In the last eleven years be-
tween 500 and 600 young men have
competed for these prizes. The con-
test is now regarded as the most I'M
nortant public speaking event held in
New England. This year. Lvford
contestants are invited to attend the
annual Hallowell Prize Speaking Con-
test. open to Colby students, to be held
on the evening Of May 5.
Address all communications to Pro-
fessor Herbert c. Libby. Registrar,
Colby College, Waterville. Maine.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
GO NO FARTHER
The EVIDENCE Is at Your Door.

SkowheS4n proof Is what you want
and the statement OF tAls highly re-
spected resident will Danish ali
doubt:
Joseph Pollard, so e. Front St,
Skowhegan, says: -Four years ago
l oyertaxed my strength when do
ing some extra heavy work in the
pulp mill and it brought ON an at
tack of kidney trouble. For two
weeks l was hardly able to get about
to attend to my work. The pains
across my back were sever and in.
terfered with my rest. On rising OF
a morning l would be stiff and anne
and my kidneys were also weak. AT
times ! seemed to have no control
over the secretions. A friend ad.
vised ms to try Deans Kidney Pills,
SO l went to Bucknam's Drug Store
and got two boxes. After using them
my troubles were ended. have
never had any trouble with my kid
neys since. l hope others afflicted
likewise will be led to give Deans
a trial, for they certainly proved
beneficial to me-"
SOC, at all dealers. Foster-Milburn
Co, Mfrs, Buffalo. N. Y.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
OIL CLOTH INDUSTRY
FOR SKOWHECAN?
Burning OF Bailey Plant at Winthrop
Suggests Desire That Business
Could Be Revived Here.

The burning of the Oil Cloth plant
at Winthrop Center, owned by Charles
NJ. Bailey. Sons & Company. was the
last of me string of factories owned
and operated during the past one hun
dred years by the Bailey family, the
plant at Winthrop village having been
destroyed by fire about five years ago.
Other fcctories have been operated at
various times at Hallowell, Bath and
Skowhegan by this company, which is
one of the oldest and largest of the
kind in America. The story of the c. NJ.
Bailey oil cloth factory is a familiar
one in this vicinity, originating in a
small way by Eziekeal Bailey, father
of the late c. NJ. Bailey, the business
expanding as the years rolled around
until finally it became one of the larg-
est of its kind in America.
OF the three buildings formerly
used by the Bailey concern in Show
hogan only one is left standing and
that is used for storage purposes. The
present owners of the property are
Lord q Caswell. The firm stopped
operating her in the ne ghborhood of
% years ago.
In about the year OF lS5b the OIL
cloth business was established in
Skowhegan by w. B. Morris in con-
junction with Governor Coburn and
Philander Coburn continued the same
until January 1866 when the plant
was purchased by Charles NJ. Bailey. -.
1t would be a splendid thing for the
people of this sect on if the industry
could be revived in the remaining
building formerly used by the concern
in S%kowhegan. now that both plants
in Winthrop have been burned.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
Former Bingham Man Dies in Calf.
(From Inglewood News, Inglewood,
Calif.)

From Inglewood News, Inglewood,
Calif.)
The death of Mr.. Wiley came as a
great shock to many of his relatives
and fir ends. suposing he was in good
general health. He had not been feel
ing we'll for some weeks, previous to
the serious operation, that was per-
formed March II, in the hopes of pro-
long ne his life, but from which he
rallied only a sort time, passing away
the following day, about 5.46 p. m.
The funera, services were held at
InglewOod Park Chapel, Monday,
March 81. at 8 p. m. Many relatives
and friends were in attendance, while
a profusion of flowers gave a silent
message of the love and esteem in
VIII ch the departed one was held, for
to know him was to love him. The
simple service was begun by the well
known selection, Some Day the Sill
yer Cord will Break" followed by
prayer and scripture reading by Rev.
Mr.. Stone. pastor of the Inglewood
Presbyterian Church of which Mr..
Wiley was a member. Rev. Mr..
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
Monument Unveiled On May so

Palmyra, April 1.-THE Soldiers
Monument Committee have decided
upon the location of the monument
which will be set very soon. The
unyeiling viii occur May go. Adm
ner will be- served and an entertain
ment viii be carried out in the even
ing. The following have been nomi-
mated as sub committees: for the Mem
oral Day Exercises and evening
events. +. T. MeCabe. Mrs. L. ".
Frost and Rev, c. H. Johonnett; or
chestra and other music. L. w. Frost.
c. H. Hubbard and Mrs. Mae E. Gray.
entertainment committee. Mrs. W A.
Blaisdell. Mrs. +. T. McCabe and Mrs.
G. J, Patten; correspondence COM
mittee, Harry L, Goodrich, Mrs, S. b.
Millett. Mrs, James Robinson, Mrs.
Earl Peasley, Mrs. Manner Turner
and Miss Arrabelle McCrillis.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14

vember 7, 1920. The beautiful hymn.
Face to Face" was then sung by
Mrs. o. Peabody, Mrs. Joe Smith
and Mrs. J. B. Stone. followed by the
benediction by Rev. Stone. The re-
mains were cremated, being the wish
of Mr.. Wiley.
Daniel Smith Wiley WAS born at
bingham. Me. Feb. IS. 1919. He came
to California some years ago, return
ing to Maine in a few years to help
care for his invalid mother, Mrs.
Susan Wiley, until her death. In 1898
he returned with his only son Edwin
e. Wiley, who alone, survives him,
having lost an infant daughter many
years ago, being twice married. Mrs.
Hannah Johnson of Pasadena, Calf, is
the only remaining survivor of a once
large family.
The nieces and nephews in Los An
geles and vicinity, who mourn his
passing, are: Mrs. Florence Johnson
Ward, Alice Johnson Baltz, Belle John
son, Mr.. Basil r. Jordan, besides
many cousins here and in the east,
also a brother-in-law, Mr.. E. E. Whit
tier, of Hyde Park, Calf.
OF the near relatives in the east
are a sister-in-law, Mrs. John Wiley
Turner, two nieces, Mrs. Lester Wiley
Sheaf, Mrs. Emma Wiley Ward, and
one nephew, Mr.. George Wiley.
Mr.. and Mrs. Wiley made many
close friends during their late resi-
dence in Inglewood. all of whom ex-
tend sympathy to those left to mourn
the passing away of these two dearly
beloved ones.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
WEST FORKS MAN TALL
EST IN HIS TEAM
Alton b. Durgln VIII Pitch for the
Hartford Baseball League

The friends of Alton B. Durgin will
be interested to learn that he has gone
to Hartford, Conn, where he will
pitch for the Hartford baseball league.
He has the rare distinction of being
the tallest man on the team. Mr..
Durgin is a graduate of Hebron acad-
envy, Maine Central Institute, Pitts
field, and the U. S. Army Air Service
Mechanics School of st. Paul. MINI.
Besides his activities in the baseball
line, he has won numerous medals
at inter-scholastic meets. Last season
Mr.. Durgin pitched for the st. George
team, P. @
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14

nor was there partial intestacy. Not
one but all the living descendants of
his sister were the selected objects of
his beneiction and he gave suitable
and effective expression to his wish.
Reasonable counsel fees may be fix
ed by the sitting justice and allowed
in the executors account.
Bill sustained with costs.
Decree in accordance with the opin-
ion.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
Mad Dog Scare

Mrs. Henry Hatch of Ripley had a
narrow escape recently. She was
washing her dishes and the dog
stepped up to her as he usually did
when he wanted a drink of water and
when she turned to give it to him he
sprang at her. She hit HIM with a
kettle cover and jumped through a
door into the shed. slamming the door
after her. Mr.. Hatch had TO shoot
the dog in the kitchen. as he had run
mad, and he couldn't get a rope on
him to take him out.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14

Stanton, former pastor, and close
friend of both the late Mrs. d. 8.
Wiley and the deceased, spoke a short
time In a very comforting way, taking
for his text, Now Abideth Faith, Hope
and Charity" etc, speaking of the
loving, kindly spirit that dominated
his life all the way through and of
his great devotion to his invalid wife,
who passed on to the higher life, No.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
Pittsfield Man Sustains Bad Accident

Grin Noble, an employee Of the card
room at the Pioneer plant of the
American Wooden Company at Pitts
field had the misfortune to get his
hand caught in the machinery at which
he was working Thursday forenoon
and his hand and forearm were badly
mangled and lacerated. the flesh being
stripped from the arm quite a ways
toward the elbow. In addition to
this injury it was stated that he was
knocked unconscious and received a
bad cut In the head by a piece of the
machine hitting him. 1t is a most re
grettable accident and his many
friends will hope for his speedy re-
coyery.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
Recent Acquisitions TO Public Library
ASSETS De-. 81 1920
ASSETS DEC 81 1920

Books added to the Public Library
during the past month Fiction: \
Poor Wise Man CRinehart1; Son of
Power (Comfort; The Mating OF the
Blades %tAbdullatJ; The Man from the
Clouds (Cloustonl; Strength of the
Pines (MarshalD: The Thread Of
Flame tkinEl; Jacobs Ladder fOppen-
HEINZ: Tn Side Of Paradise lFit2ger-
add Seed of the Sun tIrWinl; Black
Bartlemy's Treasure (Farno0: Mas
tiers of the Guild (Lamprey); The
Sandman's Mountain DODGE; Trails
to Wonderland wright; His Wife's
Job (Mason) The Age OF Innocence
wharton; Potterisme (Macaulay1 !;
Robert Louis ~Steyenson's complete
works.
Non Fiction: James Whtteomb Ri
ley's complete works: Little People
Who Became Great Large); The For
est of Arden (Edwards) The Battle OF
Gettysburg CYoung) With Pen and
Camera in Thee Continents (Makin1 ;
The determination of the Orient
Cooper; Modern Mexico (MacHughl !;
Life and Letters of John Paul Jones.
DeKoven); The Rising Tide of Color
(Stoddardl Waiting in the Wilderness
CMills); Memories and Studies
Games); Great Leaders of Hebrew
History Fowler ~Eyerybody's World
Eddy A Cycle of Adams Letters
Ford The Meaning of Service Eos
dickl; Famous Days in the Century of
Invention (Fickettl a School History
of the Great War (Mckinley1; The
Flowery Kingdom and Land OF Mikado
t~Northrop).
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
Edgar Jones of Ripley

Word has been received here of the
recent death of Edgar Jones in Rip
ley. The end was very sudden Mr..
Jones being in the act of eating his
dinner when he was stricken. Mr..
Jones was &C years old and had lived
in Ripley nearly all his life.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14

John Butts, late of Canaan, held the
remarkable record of having been
clerk of the town from 1853 to 1859
and again from 1861 to 1907. a total
period of about SO years. Mr.. Butts
was a very well informed man and
the tradition runs that when he was
a young man he took one Of the few
papers which came into the town and
used to make his custom to read It
from the Town Hall steps to the
crowd which gathered to listen.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
Mrs. Real Becomes Treasurer of Far.
mer'S Telephone Company

Probably the first woman to hold an
office in the Somerset Farmers Co.
operative Telephone Company is Mrs.
Addie C. Beal who has been elected
by the directors to succeed her hus-
band, the late S. H. Beal. to the office
of treasurer of the company.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14

It is very apparent that there is
now the greatest possible need for the
State Highway organizations to ap-
proach the task of actual road build
ing in a responsible. sane spirit that
will result in the production of roads
rapidly but without extravaganza and
without loss OF faith on the part of the
taxpayers.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
WESTERN ASSURANCE COMPANY
Toronto, Canals

ASSETS DEC. 81, 1920
Stocks and Bonds ....... $3,476. 09s.96
in Office and Bank. 580.118.39
Agents Balances ......... 1906, 3S0.61
and Rents ....... 49,083.77
other Assets ......... 100, 573.02
Gross Assets ........... $5,6O2, 254.75
Deduct items not admitted 322,744.15
"
Admitted Assets ....... So, 279,5 $1,000
LIABILITIES DEC. 81. 1920
Net Unpaid Losses $1,727, S12.O5
Unearned Premiums 49,. 1,75l,8o6'y4
All other Liabilities ..... 65,04IOa
Cash Capitai ............ 400, 100000
Surplus over ali Liabilities 1,334,S42.54
--
Mus SIS, 279.51e.6O
Sw13
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1921-04-14
LAW COURT CONSTITUTES WILL Of LATE
DAVID D. STEWART Of ST. ALBANS
Important Points as to Distribution of Property
of Deceased Somerset County Attorney.

The following decisions from the
Law court have been received, the
oninions treating with important
noints of law and equity:
Edward N. Merrill, Exr. In Equity