The weekly times-record. (Valley City, N.D.) 1912-1922, 1921-08-18

nearby outside advertising because
we are loyal to our home merchants.
A., If we filled our columns with outside
advertising say from Fargo our To-
cal business men would howl long and
loud but if Fargo folks come to any
of their stores and buy they do not
hesitate to take the money The boot
is on the other leg. If they feel that
we should not take Fargo advertising
or other advertising that would con-
fict with their business let them
show little consideration to their
home daily. For the past two months
we have been running the paper at a
big loss for lack of advertising but it
shows mighty poor spirit on the part
of our business men. They want a
better and bigger daily yet they do
not help to get one by advertising in
it. At a meeting of the Town Criers
club the other night some of the bus
mess men made the assertion that if
the publisher of the Times-Record
would send out solicitor he could get
the advertising. This is a lame ex-
cuse. We have tried it and sent 9TH
ers out but it does not help much.
Whatever extra advertising we might
get from a solicitor would be eaten
up by the solicitors wages and we
would be no further ahead. If the
business men of this city are as wide
awake to their interests as they should
be they would give the paper the adj
vertising without US having to 60 to
them and practically hold them up for
it. We do not like that sort of thing.
If they want US to have to resort to
outside advertising to keep the daily
alive we can easily get it. Outside
concerns are eager to spend money
trying to get the business of the peo-
ple and the time is coming right soon
when they will want to commence ad-
vertising. We shall either have to go
outside for business or else. get more
support from the people at home. We
are spending considerable money ev-
cry day giving our people the latest
news from the country over in our
telegraph reports, we have given
them we think paper fully up-to-
date and as good as any town in the
country gets according to size-it is
worth supporting. We pay several
men with families good wages and
these wages are spent back again
with our business men right at home.
It is very easy for some people to give
advise on how to run a paper, how
many solicitors to employ, ETC., but it
is not so easy to get in the money and
the business to pay them with. More
businesses fail from over supply of
workers not Necessary than any other
thing. Mr.. Business Man look at this
matter and see if you are doing the
square thing with your daily paper. |
If you had no daily you would miss it.
wouldn't you? We must have bust
ness to continue it. You say why don't
you get out after the business? We
some back and say that if you bust
ness men went out after business you !
would get it-adVertising is what |
gets you business. We can prove this |
by your dollar day stunts. That ad-
vertising gets results. If you use
the same kind of pep in your regular
advertising it will bring results. Try |
it. Other towns are giving their daily |
paper good support and we are not |
boasting bit when we say the Times
Record is as much alive as any Of
them outside of Fargo and Grand
Forks. $Y@4 |