The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-08-28
Let Us Tell You About
Rosenwald,s Buying Departments

4 SPART of our promise of a bigger and
n more useful Rosenwald's, we would ike
a n to tell you something about our buying
organization: the men and women and the
various agencies that purchase in the markets
of the world the goods of all kinds that we sell
to you.
Some years ago several large department
stores in a number of great cities organized a
mutual buying association. They knew that
the greater volume they were able to put into
their buying, the lower prices they would get.
We joined that organization early in its history
and have been able to watch closely the
growth of its efficiency. 1t now serves great
department stores all over the United States.
Its representatives, directed from q central Of
fee in New York City, buy in all the markets
of the world. They buy in such volume as to
get the very lowest price, no matter what the
merchandise may be Their system of ascer-
tanning the needs of the various members of
the organization, and of supplying those needs
promptly, is perfect.
AS an illustration we desired to give the men
Of Albuquerque a special value in shirts dur
ing the closing days of the Golden Jubilee
Sales. We wanted an unusual value; some
thing that our men friends would recognize as
super-value in an essential article of mems
wear. We sent our instructions to New York
by telegram. A great order OF a high grade OF
mems shirts was delivered at our door in am
pie time for the day we wished to offer it. No
ordinary individual buyer could have secured that value. under
such conditions. Organization and modern methods, ;ogether
with volume buying, makes our buying department 100 per
cent efficient, aud that means 100 per cent efficiency for you
in minimum prices.
In addition to our membership in this organization one of
the members of the firm personally goes into the great eastern
markets. several times each year. Tie is in constant touch with
all these markets. lie is always informed MS to market and
STYLE changes and conditions. The Old-fashioned plan OF buy
ing a whole stock Of merchandise affected by styles, IN advance
of spring and summer or fall and winter. we have long since
done 50 as to make each arrival seasonal. The garments of
those Of mid winter. We buy for each season the seasonal
merchandise it demands. Thus styles al Iosenwalds are always
the last word in tine demands of the immediate preent.
We would like 10 say just one word about the Shoe De.
partment. Rosenwalds shoes are never bought from jobbers.
They are bought always direct from the best of the nations fac
tories, and bought in such quantities and complete lines as to
permit the widest selection, the utmost service in fl and the
very lowest prices consistent with the character of the merchan-
disc. There has been an impression that we carry only high
priced shoes. This is incorrect. We carry low priced shoes.
but we carry no cheap shoes. A shoe can be low in price and
still built Of sound leather, put together in workmanlike man
ner. Such shoes we sell. So whether you pay $500 or 5000
for a pair of shoes at Rosenwalds you can always depend upon
il that the shoes are well made; that they are exactly as repre-
scented; that they will give the maximum of service for the
price.
This principle guides us in every purchase that we make.
Il is our security for your future patronage, respect and es-
TEEN, and your protection at all times.