The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1921-05-25

flzewise tells a story all may read.
1t announcesiit its power to create
enefit for itself and others, in.
ltead Of leaving that golden
Auality to the mercies Of chance.
It Is important, this other nose
highly Important. 1t either
inAkes or breaks possibility.
|rvrsy D see this nose in many
NM places-in newspapers, in
WV magazines, on billboards, in
ttreet cars, on placards-eyery-
fhere minds peer and eyes see.
When It Is a forceful nose we
\otice 1t particularly. We can't
elp doing 80, because 1t chaL
nges our attention.
4 We look att and think about
Il and weigh its advantages Ito
|1rselyes). And ultimately, IL we
Ire fagosably impressed, we act in
lsponae to Its proportions.
fhe name OF this nose is Adver-
lSlng and
y &dyertising is the nose Of bust-
lessl
why were windows put in
ltoresa
To be hung with blinds?
Why does d fruit dealer rip off
|he cover of a box and thereby ex-
bose luscious oranges. or, red
RheelSed apples? 1t really does
pt matter what he shows SO long.
1t is good and tempting.
Why dosbpotblacks keep their
wn shoes polished till 1t requires
|molSed siaases to look them in the
| cea
Ali acts for one reason, the same
eason to display wares! All
binds OF Wares, to be sure; but
III saleable Wares and everyone
sf themSbid ding for the notice they
leserve from human eyes-in the
kores; in the street, outdoors, in
loors-eyerywhere desire stalks,
open TO persuasion in matters
Fhich concern 1t.
Your neiEbbors-your friends
Eour competitors-all profit by
lheir knowledge OF advertising.
Fhey read the advertisements daily
Ia their aewspapers-and buy.
A hidden diamond does not
Mime II can't. It has no light to
ring ont its worth.
So with the merchandise. 1t
loves only when its quality is
nowns
wow. since It Is obviously i'm
sible for all merchants to ex-
7'e to individuals singly their
aratefwares, however Ingenious
rcliants may be, they must en-
6y thesonly alternative open to
hem, II they wish to secure wider
lotice for their products. That
|lternative is
Advertising. a
BY this means they are able to
iform They are able to convince.
they are able to awaken interest
md tan II, into action. They are
'pie to accomplish the same result
the store window, the fruit
lller, the bootblack. In short,
ey are able to sell their products
circle which widens every
nl they address II, with compa-
stiyely little trouble to themselves
I'D with results as positive as
Earmth after sunshine.
Advertising Is the business nose
hich Indicates capacity, to do
iings to create new opportunities
spread benefit through making
self chief informant to all who
Ish to learn,
when women see that nose in
e 1aily paper they acknowledge
their glance the strength OF
loses to impress character readers.
hey acknowledge further by ex-
mining 1t in detail, that they
ish to find out all they can about
IN order that they may profit
ost from It.
Now, Of all times, is the time
hen business men are telling
heir merchandise story, are tell
hg II again, are keeping on telling
tiiIit Is becoming as familiar to
ban ears as many well known
Using slogans.
d ofSdimensions are not hest
They are stepping forward
howing by their gait they are
srAafraid OF nor depend upon
onbts OF the timid.
ssrchants and manufacturers
70 are now advertising are
Awingl the whole world that their
ness noses are forceful and
the mourners' bench Is a
they respectfullyi decline to
q because this Is true Il will
so, n, fsettSf ADVERTISING close