davidaulloa/AmericanStories huggingface dataset:
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04
Extract from Address of Sol KOhn
Pres. State Retail ClOthierS.
Advertise.

With new, we'll chosen and properl!
selected merchandise, marked will
the lowest possible margin of prof
| in order to successfully continue bus
mess, we are now ready to take uI
the second important factor in get
ting new ess-advertising.
With the ever increasing cost OF
newspaper advertising, your first
question will be, as advertising worth
while ?" 1t surely is. Ninety-five pei
cent of our largest concerns are
steady investors in advertising. OF
course some advertising is more eff.
fective than other advertising, but
whae you want is to get the most for
your money.
What per cent Of your sales should
you appropriate to advertising? In
recent survey of advertising as done
by many clothiers, Hart, Schafner
Marx sent out a booklet in which the
firm showed that the more you spend
on advertising the less it costs you
BY that l mean that the increased
business brought about by the increas-
ed advertising always decreases the
per cent of appropriation. My advice
to you, however, would be to spend in
advertising from per cent to per
cent of your previous seasons bust
ness. This advertising will include
newspaper advertising, direct adver-
tising, and outdoor advertising.
would advise an appropriation of not
less than 60 per cent, of your total ap-
preparation for newspaper advertising
Let your message to the public be Of
ten. 1t is not necessary to have full
page to carry this message. Even dur
ing special sales it is not necessary to
use large space. Have neatly arrang-
ed, we'll written ordinary size adver-
IlSlHS. De sure lHdI IL Is well uIeSSeu
geographically, and be generous with
your use of white space. Have clean
ad, just as you have a clean store and
merchandise And say something in
your advertisement Let this message
be a reflection of the personality of
your store. Use simple English so
that everybody can understand. Give
a message that will impress the peo-
pie favorably to your store for its ser
vice and its merchandise. Be sure
you don't knock any one in similar
line of business. Don't try to be funny
Don't say things that will start an ar
gument. Don't make far reaching
claims. Tell your story in a pleasing
manly fashion that will be understood
and taken for face value by men who
buy in your store.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04
STYLE NEWS RIGHT
OFF FIFTH AVENUE
They Are Wearing.

! At the Monmouth Horse Show rath-
er unusual habits We're worn, the
most conspicuously unusual among
them having long tubular trousers
While all black is worn a great
deal in town, out of town rendezvous
, are bright with color.
Monkey fur trims many crepe
dresses worn these days, the fur be-
ing applied in bands down either
side Of the skirt.
A cerise velvet evening wrap with
collar of cerise and black ostrich, was
worn at a theatrical opening this
week.
Straightline white serge, or pom
gee suits we're noted during the week
at the dinner hour at nearby road
houses.
Low heeled strapped slippers of
the sally" type are being worn with
white stockings.
Baronette satin skirts, with high
colored sweaters, have been worn eX.
tensively this week at roadhouses and
out of town clubs
Henna sweaters and sports hats to
match, with gray or white baronette
skirts, have been popular color
scheme.
A number of black felt hats have
made their appearance.
All black Spanish shawls, reported
from abroad as being worn there, are
appearing here, although not in as
great numbers as all red ones or
those with multicolored embroidery.
Any number of hats medium sized
and small made of satin or crepe de
Chine and trimmed across the back
with fringe are being worn.
Black and white crepe de Chine
used in combination, was repeated
several times at the Ritz on Thurs
day.
Much black lace was also noted
black lace sleeves in crepe de Chine
dresses and floating panels of lace
falling in points below the skirt were
also noted.
Bateau necklines and plain bodices
very often attached at dropped
waistline to very full skirts, are the
choice of many women.
; Any number of lace wells and trail
draperies are worn on hats of all
kinds, Spanish sailors being particu-
larly popular as foundation for this
type of trimming.
Dresses combining organdie and
taffeta are having a vogue, also crepe
de Chine with Swiss.
Chiffon dance frocks are numerous
The pinafore collar and childishly
round neckline appears on dresses
of many types.
COPPER and henna radium laces
with handkerchief tunic skirts plain
bodices and sleeves Of all types, are
worn during the evening
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04
REPORTS EVIDENCE OF
NEW READJUSTMENTS

"The observers of business are al
most unanimous in their assurance
that there is better feeling about
business. Just exactly what this re-
curing phrase means is difficult to
state" says a statement just issued
by the National City Bank of New
York. at might be descriptive Of
any OF a dozen psychological changes
that could enter into the situation. If
it means that people generally have
= thrown industry out of balance, and
to appreciate the things that must be
corrected before conditions come into
equilibrium again, then we should
say that the reported better feeling
constituted an important advance to-
ward normalcy. IT, however, the
better feeling means simply that peo-
pie are merely smiling and waiting
more patiently, rather than setting
themselves seriously to the task of
wage and price reductions and other
readiustments that are necessary,
then we fear that it signifies but lit
tie.
There is fresh evidence constantly
that the readjusments are taking
place. They are slow, but it takes
time for a knowledge of conditions
to reach all classes and divisions of
the population, aud for them to make
I'D their minds to give the coopera-
ton that is necessary to bring indus
try back into balance. Meanwhile, it
will aid in the cultivation of patience
to realize that conditions are by no
means so bad as they might be, and
that considering all the circumstances
the volume of business is really sur
prisingly large.
1.-THE fundamental difficulty upon
which a revival of business waits is
still the inequality of values as be.
tween the various classes of goods
and services. The normal basis OF
trade between people in different in
dustries has been disturbed, and ii
il only by the pressure Of painful eX.
perience that the old relations are
restored
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04

to turn the said report over to the
Rural Police force in the district In
which the absence occurred, or in
case no Rural Police is maintained,
to. the nearest Constable, whose duty
it shall be to Immediately apprehend
the parent or guardian or
the absent child before the nearest
Magistrate and prefer charges
against said person in accordance
with this Act, and to summons such
persons as are necessary to prove
said charge. 1t shall be the duty Of
the Magistrate hearing any case un-
der this Act to make report to the
Superintendent of Education, show
ing the result of the said trial, and
any Magistrate failing to make such
report, or any Constable or Rural
Police, to whom such report of unex-
cused absence is turned over, as
hereinbefore provided for, who shall
fail to apprehend the responsible
parties or to report to the Superin-
tendent of Education why such par
ties cannot be apprehended, within
thirty days, shall be guilty Of a
breach of their official duty and on
proof thereof be subject to removal
from office.
IA. Employment of Child Of School
Age During School hours Unlawful
No child under fourteen years OF
age shall be employed in any factory,
workshop or mercantile establish
ment, or in any place or manner, DUR
ing the usual school hours in said
district, unless the person employing
such child shall first procure GER
tificate from the superintendent or
teacher of the school said child last
attended, stating that the child at
tended school for such current year
for the period required by law, or has
been excused from attendance as pro-
vided by the third section hereof,
and it shall be the duty of said super
intendent or teacher to furnish such
certificate on application Of the pa
rent, guardian or other person hav-
ing control of such child entitled to
same.
....15.....All Acts or parts of Acts in
consistent with this Act are hereby
repealed.
Approved the 18th day Of April, A. D.
1921.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04
Civic League Dots.

The Civic League met at League Hall
July 20. What was lacking in num-
bers was supplied in enthusiasm by
those present.
F.; The President told of steps being
taken to have the Cheraw League Fe-
derated; also Of receiving several let
ter's relative to getting up plays This
was discussed in detail. A "Tom
Thumb Wedding" "Alice in Wonder
land '"A song ofseven times seven" or
Dreams of fair women" as being
! plausible.
Mrs. Kinsey presented in force
full manner the great need Of Books
for Juniors in the Library. 1t Is hop,
ed we may add number Of good
books this fall.
Anyone in town having book or
books that can pass censure and
would like to contribute, the young
people Of Cheray through the Libra.
ly would be glad recipient.
We have an increase in number of
Juniors and few Junior books.
Miss Marie Lynch brought to our
notice the need of Arbor day. 1t was
voted to observe one day in >Novem,
Der. We might follow the example
of some of the colleges-plant tree
for each soldier killed in France,
placing on the tree brass plate with
the soldiers name. Old trees on the
Green or school yard, might be re-
placed in this manner. 81
Mrs. Mcleod reported on trying to
obtain for League a Drinking Foun-
tain for the square.
1t is earnestly hoped Cheraw may
soon boast of one or two fountains.
One for people and one for dogs, hor-
ses and birds.
Mrs. Kinsey read very interesting
piece from Owen Webster on, naming
unnamed streets, public buildings or
Highways, for our great. men, heroes
in our wars or some historical event.
1t was voted a committee confer
with Town Council about naming
some of the new or unnamed streets.
A committee was also appointed
requesting the Town Council to pro-
hibit the dangerous habit Of bicycle
riding on the side walks.
Beautifying the school grounds with
flowers and adding to the amusements
of the children was discussed.
Mrs. Kerr acting on membership
committee and Mrs. Tom Harrell on
cemetery committee reported good
progress of their respective commit
tees. The'report of the cemetery COM
mittee showed the fund in hand Is
sufficient to last until January.
If all Cheraw would back the Ia
dies present at that meeting and all
the good intentions Of that meeting
were carried out, it would leave
lasting impression and help to make
a more beautiful Cheraw.
Sec'y of Civic League, Protein.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04
BARGAIN DOLLAR DAY IN
CHERAW 4 Success
Merchants Tell of Days Business.

Tuesday August End was Dollar Bar
gain Day in Cheraw and while the
season is far advanced with money
very scarce the merchants advertis-
ing special prices did good business
and were we'll pleased with the ven
ture.
Mr.. Vim. Rudiman, Manager of the
New Store SAYS my sales were much
more than | expected at this time OF
the year. We were busy all day and
gave our customers some bargains
that will bring us more business. /
am satisfied that it pays to advertise
in the Chronicle.
Mr.. L. M. Evans said, 1--WE were bu-
sier than we have been any day since
Christmas. We could have sold more
goods IL some of our. help had not
been out on holiday. l am we'll pleas
ed with the days business.
Mr.. Ray, Mgr. of Horizons Cash
Store, said, 1--WE had a good days
business and are well pleased.
-Messrs. ]. D. and G. NJ. Walters Of
Walters-Terrell Co. said, 1--WE didn't
feel we would do much business as
we didn't think much about it but
Dollar Day is alright. We had a
good trade and are well pleased.
Mr.. r. Adeiny, of s. Adeimy & Bro.
said, 1--WE were busy and sold lots of
merchandise cheap. Advertising in
your paper will pay.
Mr.. J. S. Burch said, ''we were as
busy as. could be all day and could
have sold more goods if we had had
more clerks.
Mr.. G. W. Lewis, of Cash & Carr!
Store said, ''we had fairly good Day.
Mr.. Otis Ladd of the Lyric said, I'VE
had four times as many people attend
ing the afternoon and night shows as
on regular days.
Mr.. E. ". Melton, said, 1--WE have
had fairly good business.
Mr.. ]. H. Kinsey said. 1--WE sold out
of bason as soon os we opened on
store this morning"
Miss Pegues at Cheraw Hdw. & Sup.
Co. says that she had to call for help
to handle the morning trade in her
department.
Mr.. Henley, of Community Cash says
he had a fair business and benefited
by the advertising.
We haven't interviewed the other
merchants but we feel sure everyone
\ would call the day a decided success.
1t is hoped by some of the mer-
chants that Cheraw' as a whole will
get together at some future time and
put on a week of Bargain Days and
Sprinkle in" little fun during the
week. 1t will help business they think.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04

We are publishing below the COM
pulsory School Law passed at the re-
cent session of the General Assem-
bly,. Every one Of our readers
should read this carefully and be
posted as to the requirements Of the
Law.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04
Graves in st. David's Cemetery, Che
raw.

Feeling sure 1t will be of interest to
our readers we will publish each week
for while one or two sketches of
the lives of the men whose remains,
rest in the graves of st. David's Church
yard. Our first one follows:
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04
N0RMALCY HERE

Mr.. J. r. Harrall hasn't lost the
taste he acquired for good cigars while
serving as a travelling man selling ma
chinery. He claims he still knows "a
good cigar is a smoke" and SAYS he
knows the good old normal times we
have been looking for, are here, He
bought 6 good cigars for 25c from
Jim Kinsey yesterday and VOWS this
proves prices have struck BUTTON.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04

of Public Schools for such district, an
Attendance Officer for the district OIL
districts, whose duty 1T shall be tC
take census during the months OF
July and August of each year of all
children in his or her district affected
by this Act and make such reports as
In hereinabove required to be made
by Trustees in districts where NO
such Attendance Officer is maintained
and such other duties as are herein
after imposed. Any child ineligible to
attend the public schools shall be re,
ported by the Attendance Officer or
Board of Trustees, as The case NAV be,
to the County Superintendent of Edu-
cation, who shall transmit such re-
port to the executive head of the pro-
per State school for such special child ::
Provided That the County Board of
Education of any county, with the
written approval of the County Super
intendent Of Education and of major
ity of the County Legislative Delega-
ton, may employ for such period as
they deem necessary, County Attend
ance Officer to perform the services
herein devolved upon the District At
tendance Officers, for all the districts
of the county; and the expense of such
Attendance Officer shall be prorat'
among the districts of the county in
proportion to the funds available for
the support Of the respective school
districts.
Z. Report of County Superintendent
of Education Teachers
The various County Superintendents
Of Education SHALL at the time Of MAX
ing their regular annual report to the
State Superintendent of Education,
make a report of the number Of chill
dren in their respective counties with
in the ages prescribed by this statute,
the average attendance of such chill
dren, the total number of absences
during the period of compulsory atten-
dance showing number excused and
the number of convictions under this
statute. 1t shall be the duty of each
teacher to make monthly report OF
all absences, together with the eYcus-
es for such absences, if any excuse
be given, showing which have been
previously reported according to pro-
visions hereinafter made in this sta
tute, and which have been excused by
the teacher, and no teachers pay war
rant shall be approved by the Tr'
tees unless such report Is attached.
The Trustees shall then consider the
absences excused by the teacher, and
if, in their opinion, the excuse is not
sufficient, shall so report to the Su-
perintendent of Education, who shall
proceed as in cases of uneXcused alb
SCIENCES. No County Superintendent Of
Education shall approve any teachers
pay warrant unless such report is at
tached, and in case of violation of this
provision the County Superintendent of
Education shall become liable on his
official bond for the amount Of any
teachers pay warrant or warrants ap-
proved by him receiving the said re-
port.
s. Duties of Attendance Officers
Reports
That it shall be the further duty of
each Attendance Officer to receive
from the Superintendent or Principal
of any school within the district or
territory the name of every child be-
tween eight and fourteen years of age
absent from school, and to ascertain
from the parent or guardian of such
child the reason for such absence. If
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04

Plain blonde and fancy black strip
ed stockings are worn with black
dresses.
Straw flower trimmed hats outnum-
bered felts and fabrics at the inter
collegiate athletic meet.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04
COTTON OUTLOOK VERY POOR
Production for Year VIII Be LO'(
FIGURES BY STATES

Washington, Aug. 1.-Cotton pro!
duction this year was forecast toda!
at S,2O3,OOO bales Of 500 pounds gross
weight by the department of agricul
ture, basing its estimate on the condi
tion of the crop July %, which wa;
CAT. per cent of a normal:
The condition ly states follows:
Virginia, So; No-;h Carolina.'i, South
Carolina, 62; Georgia, 80; Florida,
60; Alabama, So; Mississippi, 6S; Lou
isiana, SO; Texas, 62; Arkansas, 76;
Tennessee, 75; Missouri, 80; Oklahoma,
6S; California, 80; Arizona, 80; all
other states SO.
\ A crop of S,43S,OOO bales was fore
cast from the condition on July 25,
which was 69.2 per cent of normal.
The condition was 74.1 per cent on
July % last year, GIL in 1919 and
the ten year July % average is 75.4.
Last years crop was 13,365,754 bales,
that of 1919 was 11,42O,763 bales, in
1918 it was 12,O4O,532, in 1917 it was
11,3O2,375 and in 1916 it was 11,449,-
$50.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04

If you have not subscribed to help
upkeep the Cemetery send it in now
to Mr.. w. E. Duvall Treas. Cemetery
Fund.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04

AN ACT TO REGULATE SCHOOL
ATTENDANCE OF ALL CHILDREN
WITHIN CERTAIN AGES, AND
PROVIDE FOR THE ENFORCE.
MENT THEREOF.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04

Entering the cemetery at .he Church
street gate, on the right you will see
two stones the first
James w. Stinemetz
Born 1912
Died AT Cheraw 1897
The Other Reads
John Siincwo'z
Born 1880
lied IN Cheraw 1910
The SinemetZ were Austrians, but
came to Cheraw from Philadelphia
about 1880 and ran the old Planters
hotel-now known rs the old Cher'.w
hotel at the corner q Thir, ant Mar
ket streets. We wish to call your at
tention to the wording on the stones.
You will notice one died AT Cheraw in,
1S37-the other died IN Cheraw in
1910.
When you think of 1t when a place
has less than 500 inhabitants you will
say AT. For instance you would say he
died AT Patrick-but you would say
born IN Bennettsville. We have look
ed up the records and find that the
census of 1880 shows Cheraw to have
less than 500 people but in 1910 1t had
grown to Thousand-which probab-
ly accounts for the wording on the
stones.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04

Washington, Aug. 1.-The boil Vice.
vii played havoc with the South's cot
ton crop Aduring July. Heavy rainfall
aided in the destruction by promoting
rank growth of weeds and grass, and
as result a, prospective production
of S,203,000 bales was forecast today
by the department of agriculture, bas-
ing it's estimate on conditions exist
ing July 25. That is a loss of 100000
bales compared with the production
forecast a month ago.
The crop declined As points during
the month, much more than the aver
age decline, bringing the condition
to CAT per cent of normal, the low
est July 25 condition on record with
one exception, that of 1886, when it
was GAL.
Unpromising is the present condi-
ton of the crop throughout most Of
the West and there is very serious
threat, the department experts says,
of continued and increased damage
from the boil weevil while grass and
Weeds are exhausting much of the
crop that remains,
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04

The Chronicle s1.50 a year.
Cheraw chronicle. [volume] (Cheraw, S.C.) 1896-2005, 1921-08-04

Entering the cemetery at .he Church
street gate, on the right you will see
two stones the first
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1921-12-17

A Ene way 70 speDd SIX seconds ~
up I3c and say. Blue pcr;" please 10
your grocer. Az.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1921-12-17
RGtyRtSA
S$@As. -

l."p.o%e~ - the comfy W. r"'e'''
tIc:r ~cu.-'n"Tthly na> ..'..." ".'..
:.;" due t. ."uthcr e.. ,- :r>t TU"s',at
t.. board g.: counts .,'.u.i's 'nncrs d."
.,rd ru ,l.~ Yesterday
South Bend news-times., 1921-04-26
SCRAP ABOUT FAMILY MONEY!

Which does a man love more-hls wife or his
pocketbook? Is the challenging opening paragraph
of current newspaper article The writer points
out that recent survey showed that only 70 out
CT every 1000 husbands trusted or loved their
wives enough 10 unite in jont-either TO draw
rank accounts and that at the end OF FIVE years
there only 10 OF these 20 "joint" accounts
LEFT. This, according 20 the writer shows such
lack OF trust and conhdenc. in their wives by
hands that the question 2 answered. The answer
+ that husbands love their pocketbooks than
they love their wives.
This u1ay be the answer but we doubt It. Il
likely that the 50 who were not in the 'joins"
sccount class the end OF hve years were so badly
broke that there was no bank account in the fam
ny Joint" otherwise. Human nature being as -
IS. natural well woman natural, the sug-
gesdon is offered that one Of the sure routes to
family bankruptcy for the average family is in the
Joint account Like many other things this
imperfect world II is beautiful in theory but Il fails
TO in practice.
How then, you ask. should the family finances
be arranged as between husband and WIFE to bring
about the best of the family income with the
friction? II anybody the answer to that
question and the answer would be accepted and act
ed upon one OF the big not the biggest cause OF
domestic Unhappiness would be removed.
NIiserly husbands from the ront OF view Of wives
and extravagant wives from the point OF view of
husbands are responsible for much family wrangng
and unhappiness They keep the divorce courts
busy And yet most of the misery" husbands
misery all the "extravagant'
wives not extravagant. They only seem to be 80
because they have failed agree upon a sensible
basis OF handling their finances.
If of the fortunate husbands wives
who has found way to avoid scrapping about
money matters and write to the paper about
It briefly will be glad to print your letter, with
without your name. you prefer.