Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-09-03
THE GREAT PARAMOUNT
PICTURE WEEK OPENS
EVERYWHERE MONDAY

In the moving picture industry
the week of September A to 10 is
Paramount week, and will be cele-
brated in no fewer than seven thou
sand motion picture theaters in the
United States. From Easton. Me-.
to San Diego, Calf; from Seattle
to Key West, there is not town of
importance that will not join in
this big annual demonstration of
the better motion pictures. For a
solid week, these thousands OF
theaters will show nothing but
Paramount pictures.
That this huge number of mo-
ton picture exhibitors can be mar
shalled for the showing of a single
brand of pictures in their theaters
for seven consecutive days, to the
exclusion of all others, is made
possible through the resources and
system Of an organization which
less than ten years old, is one OF
the wonders of the business world
The Famous Players-Lasky cor
, poration, the company that pro-
duces and distributes Paramount
pictures, is an organization or more
than $500 permanent employees. II
is a. union of several of the larger
companies which were pioneers ir
the production and distribution Of
the modern, or multiple-reel, type
of picture. 1t is backed by millions
in capital and transacts a third o.
what may be called the wholesale
business of the film industry. lti
retail clients embrace nearly three
quarters of all the exhibitors Of
| motion pictures in the country. anc
they are served by ESQ statesmen
operating from thirty branch or
fices.
The vast studios and laboratorie:
| where this company produces III
Paramount pictures for the enter
! tainment of Americas millions arr
| located in Los Angeles, New Yorl
and London. In these centers arr
gathered together the pick OF tn
literary and dramatic brains ant
genius of the world. Its directors
are the leaders in the profession
| its actors represent the cream O
stage and screen talent. It's writers
include many of the most widely
| read authors and most successful
dramatists of the present day. 81
James M. Barrie, Sir GLIDER
Parker, Edward Knoblock, Rober
| Kitchens, Eiinor Glyn, Henry Ar
thur Jones, Avery Hopwood, Il
Phillips Oppenheim, Samuel Mer
1 II O. a M InSpnI
| Conrad and Harvey ]. O'Higgln
are but a few of the celebrities tina
this company has brought into tn
movies. ...t :,
Twenty separate producing units
each with its own players, directo
and assistant directors. cameramel
and scenario writer's, are constant
" at work at the studios. Thes
| workers are augmented by al
army Of architects, interior decora
| tors, costume designers, carpen
tiers, electricians, property men
artists and artisans IN every line
[ The property rooms contain hun
dreds of thousands of pieces, from
rare antiques and precious art OBJ
jects down to the simplest utilita
rian article.
What this immense organization
with its unlimited resources. ant
its constant flow of product, tn
best that the market affords
means to the country's exhibitors
has been thoroughly appreciates
by them from time to time. ant
never more than during the pas
few months when general bushes
conditions have brought to then
their full share Of worries. What ]
means to the general public ma
be realized, in a measure. by ten
of millions of American pictur
lovers during Paramount week.