The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1921-10-15
SPLENDID TALKS
BY PUBLISHERS
TODAY'S SESSION
South Florida Press Association
Program One of Interest and
Genuine Profit

Tho South Florida Press Associa-
/ tion reconvened this morning at $50
and the report OF the committee on
ethics was presented by G.. e. Hos
mer and after some discussion and
amendment. was adopted. This code
will be handsomely printed and dis
tributed among the members to be
| framed and placed in the offices OF
the Association members.
Mr.. and Mrs. NJ. F. Hetherington
of Lakeland, were elected honorary
members of the Association.
The regular program was opened
by most interesting and instructive
talk on newspaper bookkeeping by c.
G.. Mullen, business manager OF the
Tampa Times. This was supplement-
ed by some remarks by j. G.. Gale
more, of the Barlow Record who
handles his subscription accounts
without any books whatever. his plan
being to keep his list on an absolutely
cash basis.
Mr.. Gallemore then took up the
subject that had been assigned to him,
How to Handle Travelling Advertis.
ing Fakers." His remarks on this
topic were of much practical value.
and especially were his conclusions
relative to subscription contests il
Illuminating. Mr.. Gallemore was an
old contest man and knows the game
from all angles, and his advice to all
newspaper men contemplating a con-
test is DON'T"
George Goolsby, of the Wauchula
Advocate, told How to Make the Job
Department Pay" the best method in
his opinion being to stick absolutely
to the Franklin price list.
Arthur Greene was heartily en-
dorsed by the Association as being OF
great educative value to the printers
and publishers.
NJ. +. Hetherington gave a talk on
What Proportion of Advertising.
Editorial, News and Feature Material
Gives Paper the Best Balance?"
This paper will appear in the next
issue of the business Printer.
The Florida Fisherman, Rube Al
lyn's interesting publication. was Civ
en- an unqualified endorsement by the
Association.
Shortly before noon the Associa,
tion adjourned to give the Franklin
Club an opportunity to assemble and
Fridays Program
With an excellent attendance and
with an evident disposition on the
part of its members to make the u
meeting a profitable Cne, the South
Florida Press Association opened its
sessions Friday afternoon in the
lounge of the Elks Club.
The associations charming presi-
dent. Miss Gail Binkley. called the or
ganiZation to order at 200 o'clock
and this was followed by full and cor
rect minutes of the June meeting by
the capable secretary, Miss EditL
Edeburn Of the Mt Dora Topic. The
program was then taken up without
further preliminaries, G. e. Hosmer
OF the Bradentown Journal. leading
eff with the theme "A Code of E;hic.
For This Association Codes of thi
character in vogue in other states
were read and considered, and it was
apparent that the code used by the
Washington State Press Association
was favored, but Mr. Hosmer asked
for the appointment of two editors to
go into the matter further, with q
view to selecting the best features OF
several codes to embody in the one to
be finally submitted to the South
Florida body. C. H. Perick of the
Dade City Banner and A. d. Miller Of
the Eustis Lake Region were appoint
ed to assist Mr.. Hosmer
The proposed publicity bill to be
submitted to the next legislature was
presented by j. E. Worthington of the
Lake Wales Highlander, who explain
ed it's principal features.
REIMBURSEMENT of Wages and Prices
the Best Methods for the Owners
Interest," was the rather difficult
subject assigned to Gilbert Leach of
the Leesburg Commercial, who han
died it ably, although he finally pro-
posed that it be treated as matter for
q symposium. in which number Of
editors joined. 1t was evident from
| the discussion that neither wages nor
prices can be readjusted at this time,
| if the readjustment is to take the
form of lowering either. There has
been no reduction in the printers
wages in this section, and the prices
of materials entering into the printing
and publishing business have beer
lowered so slightly that only very
slight reduction can be made in prices
of printed matter as compared with
a year ago.
Mr.. Hixson of the Florida Public
Health Association addressed the
meeting briefly. thanking the editors
for their cooperation. and making an
encouraging report of the fight
against tuberculosis In this state.
G. e. Hosmer made a report on the
National Editorial Association meet
ing, after which there was genreal
informal discussion of number of
newspaper and printing problems,
which carried the meeting to the time
for adjournment.
The evening session began with a
delightful luncheon, supplied by the
Chamber of Commerce, and set by
Jack Armstrong of the Elks Grill.
Following this, Manager Appieyard of
the Chamber made few remarks of
welcome and introduced Harry L.
| Brown of the Telegram as toast