The Washington times., 1921-01-21
Today
Men Without Breakfast.
100000 Word, and
Cheap.
AGE Needs Excitement.
The First Advertisement?
y ARTHUR BRISBANl
tcopyrisht. is2i.)

Toledo Is preparing for the in
stallation OF a soup kitchen, where
thousands Of Toledo unemployed
may te served" Yesterday at the
: social service federation in Toledo
two thcusspd men gathered with
! out breskfasts,s. asking work.
seventyrfivs were put to work by
ths city. the others went away
discouraged.
This is situation that should
. interest the incoming Administra-
tion more than the debt OF Europe
or any League OF Nations PROPOSE
: ton. Men without breakfast In
! the United States, IL there are too
many Of them, will make those in
Office think about affairs at home,
and think SERIOUSLY.
One single word costs the
United States three million dol
lars q year, according to statis-
tics. 1t Is the word please" used
constantly in telegraph messages.
Ii please" were left out OF all
telegrams, three millions could be
saved.
Z. And, II oil we're left out of all
automobiles, many times three
million dollars could be saved for
a short time. After that new au-
tomobiies would cost more than
the oil. The word please" is to
business and other dealings among
human beings what oil is to the
an'omobile. I'D
An old woman Of eighty is taken
TO the Newark, N. j., poorhouse.
The authorities are Mortified later
to discover in her trunk two
thousand dollars In gold coin,
each five-dollar coin separately
wrapped, and four thousand dol
lars In bills.
Why horrified? Nobody knows
what it meant to that poor old
woman to know, each hour. that
she had six thousand dollars al
ways within reach.
The poor old lady pushed thrift
too far when she went to the
poorhouse, taking her six thou
sand dollars with her. But she
enjoyed intense excitement col
lecting the money, wrapping 1t up.
And she had a feeling of safety
every time she thought about the
money When you are eighty
years old you need little excite
ment: you naed, above all,
II Sir Robert Horne tells Lond0n
advertisers -thst Eve praising the
apple and persuading Adam to.
bite twss the first advertiser
What about the serpent subtiy'
advertising the knowledge locked
up In the apple, thus persuading
Eve to pick It? And the earth
itself, created with ali it's wonders
in six days, What q marvellous
permanent advertisement for the
power that created it.
The first carefully prepared ad-
yertisement was the rainbow, an
nouncing no more foods. Adver-
tisers will. notice that this adver-
tisement was done in colors. The
threatening storm that came be-
fore the food was advertised with
heavy black clouds. And to this
day the strongest advertising is
done with colored advertisements
or big black type.
What will be. eventually. the
biggest city on earth? Rio de
Janeiro, Brazil, has now passed the
one million mark. the beginning Of
big cities in South America. You
are told that FORTY wears from
now New York will have more
than sixteen millions of population.
What will be the limit? There
must be a limit. Henry George
points out in Progress and Pow
erty'' that il a dogs tail continued
to grow as rapidly as a puppy's
tail grows, the dog would soon
have a tail several wards long. But
nature takes care Of that.
In early days of animal life the
dinosaur grew gradually bigger
and bigger until he was seventy
feet long. He weighed as much as
many elephants. There was moth
ing Gpparently to prevent his
growing to be a mile long. But
nature took care of that.
The wisdom of Providence will
take care of the size of cities. A
city of sixteen millions or twenty
five millions NAV come. but there
viii be an end. And the end of
bigness may be reached sooner
than we imagine, thanks to the
flying machine. Men crowd into
cities to be near their work.
The flying machine. when fully
developed, will take the crowds
away to better homes and cheap
land on the hilltops. Then the citv
will stop growing and gradually
crumble away. Great office build
ings. covering several square miles.
with landing places on the roofs,
will replace cities and slums.
A cable from Tokyo says half
of Japan's income will be spent on
the army and navy this year. At
the same time comes from the min