The New York herald., 1921-05-15

Investors, operators, builders ana
homeseekers thronged the big auction
tent set up by Bryan l.. Kennedy near
the new subway station in the Pelham
Bay section OF the. Bronx yesterday.
The walls of the big canvas structure
literally bulged with the crowd of bid
ders who had made the journey to the
city's mediterranean borough in the hope
of picking up at bargain prices a few OF
the coo building lots offered for sale.
The location of the lots in beautiful
section once given over entirely to big
estates. but now rendered accessible by
the extension OF the Lexington avenue
subway, made a strong appeal to In
yestors. Coupled with the locational ad-
vantages, the reduction In the cost of
building and the passage Of the recent
tax exemption ordinance formed COM
bination of attractions that drew many
home builders to the sale. The weather,
which was threatening all morning,
cleared up conveniently just before the
sale began.
The first lot sold was at the northwest
corner of Hobart avenue and East 196th
street. This brought a price of 5000.
Inside lots on 196th street between May
flower and Hobart avenues brought an
average of about s425. Inside lots on
1e7th street between the same two ave-
nues brought anywhere from SAFE to
$500.
Over 5000 mt ThroEs Neck Sale.
| Another crowd OF buyers, numbering
more than 5000, attended the opening
of the sale of the Bruce Brown estate,
in the Throgs Neck section Of The
Bronx, conducted at the same hour by
Joseph J.. Day. In a tent at East Tre-
I ~. n a - r
| fered for sale 976 dwelling and bunga-
low lots and seventeen new two story
five room frame houses. The lots Of
fered front on East fremont, Edison.
Logan. Hollywood and Lafayette ave-
nues, the Shore Drive and other adjacent
thoroughfares, as well as on Pelham Bay
and Long Island Sound. The houses are
situated on Nigel place, between Simp-
son and Logan avenues. adjacent to the
Brown estate.
JJp to n late hour in the afternoon Mr..
Day had sold 469 lots for $26O,61O. or
at little less than s57o a lot Inside
lots on Schley avenue brought from S4oo
TO SITS; on East fremont avenue from
S40O to $500. On Schley avenue between
Logan and Edison avenues inside lots
brought s400. On Logan avenue be-
tween Lafayette avenue and Philip place
they brought from $500 to $500. On
Philip place between Lafayette and Edi'
son avenues, $575.
On Wilcox avenue between Schley
avenue and Shore Drive lots brought
$3.50; between Randall and Schiey ave-
nues S400.
The first lot sold was at the north
east corner of Lafayette and East Tre-
mont avenues, the successful bid being
5000. The northwest corner OF East
fremont avenue and Sullivan place sold
for 5000. Lots on Lafayette avenue be-
| tween East fremont and Edison avenues
brought $3.50. The northwest corner OF
| East fremont and Lafayette avenues
sold for $500. while inside lots on East
fremont avenue between Lafayette ave-
nue. and Sommer place brought $3.50
Tho sale will be continued Monday at
noon on the premises.
New Building for Film Industry.
/ Jacob Amron, operator of tho Marl-
borough Hotel plans a twelve story
business building for the film industry
on the southeast corner or Seventh ave-
nue and Forty-eighth street which he
has leased for forty-two years with
an option to purchase. Mr.. Anron and
associates originally controlled the site
OF the present Robertson-Cole building
on the opposite corner. Henry shapiro
& Co. negotiated the lease which IN
wolves an aggregate rental Of 100000
and will be renting agents OF the new
building. Louis Levy and associates
pre the owners Of record OF the prop
. hrty.
other Deals in Manhattan.
A. H. Mathews sold for the estate OF
Henry G. Marquand, a plot, 270x100, on
south side OF 107th street. 80 feet east OF
t'irst avenue and having a frontage OF
z7o feet to /. & b. Construction
Company, /. Langner. president S.
Mischel represented the purchasers. The
Same broker sold for the New York bife
Insurance and Trust Company TO jacob
schulnan the fats and stores ct so2-504
Avenue a.
bank TO Build on Madison Ave.
The United states Mortgage and Trust
Company is TO have a handsome new
homo for It's uptown branch at the
northwest corner or Madison avenue and
Seventy fourth street. Henry O. Chap
man has designed the structure In the
late English Renaissance. the exterior
being OF limestone with Knoxville mar
BILE entrance and base. Tho site faces
| 100 feet on the avenue and 80 feet on
! tho street
Apartment and Tenement Deals.
T.. Francis Hillenbrand has resold for
/ Irving Judis. simna Hall. q six story
elevator apartment house, 62.6x9o.ll at
/ 513 and SIT West 122d street, 20 the
i e.. & II. Realty Company, which In part
/ payment gave the fvo story dwelling
4 i7x46. AZ 2t3 West Seventeenth street I.
i the Eve story tenement and store,
I 25x100, at coo East Thirty-n'uth street
and dwelling. 150x13s. at - Cottage
street. Long Branch. a. J. This Is the
twenty-first parcel on University Heights
l sold by this broker for Mr.. Juds
Ralph Russo sold the four story tene-