The daily star-mirror. (Moscow, Idaho) 1911-1939, 1921-02-10
TELLS VALUE OF ADVERTISING

TELLS VALUE OF ADVERTISING
An interesting letter written by the
advertising manager Of one Of the big
firms of the United States, has been
received by Moscow business man
and is herewith published for the
benefit of others. The letter is writ
ten to E. C. Hall, manager of the Auto
Electric Supply Company, by S. E.
Baldwin, advertising manager of the
Willard Storage Battery Company, The
largest firm in the United States en-
gagged in that line of business. The
letter follows:
Auto Electric Supply Co,
Moscow, Idaho.
Gentlemen:
Have you noticed the amount of ad
vertising being published in the news
papers these days? All the wise mer-
chants are recognizing the newspapers
as being a real factor in the success
of their business and are using space
to an unheard of amount
The people have reached the place
where they have a real faith i'll what
newspaper advertising tells them. The
newspapers have recognized their re-
sponsibility to their leaders to great
err degree than ever before and exer-
else a close censorship on advertising.
~
about which there can be any ques-
ton.
All this makes the newspaper more
and more valuable to you. The conf
dence which the newspaper is building
in the mind of the public increases
the value of your newspaper advertis-
ing many times for being an adver-
tiser in the publication, you cannot
help but share the confidence of the
public which it enjoys.
If you have a good newspaper n
your town--one which enjoys the con-
fidence OF your patrons-don't over
look it as an asset TO you for the sue
cess of your business depends largely
on the confidence in you which you
are able to create in the minds of the
public.
Yours very truly,
Willard Storage Battery Company.
s. b. Baldwin,
Advertising manager.
DIVERSITY
Hasten the day when the one-crop
farm idea has passed and diversified /
farming has taken its place. The di [
versified farmer is the one who has
studied the conditions and possibili-
les in his location and has raised on
MS farm everything possible for the
living of the family and sold what re-
NAMED left over, instead of selling
he raised in the year at
,rice usually set by the buyer and
hen buying at someone else's price
whatever the family reeded.
Practically everything in house
lold food necessities should be raised
N the farm. There should be an or
hard containing every fruit that can
re successfully grown in the locality
very kind of vegetable should be
then, with the dairy, stock
nd poultry at hand, there should be
title left to buy. When the price of
ONE product is so low that it fails
O pay for handling the chances are
hat it can be advantageouslv fed to
livestock in such way as to brine
4 profit after all.
In many Of the wheat sections il
Gems to the wheat growers that
heat is practically the only crop
,orth growing, yet in these wheat
ections il is possible to grow
ther crops than wheat AMI to
aise stock of some kind at q profit
his year in many of the districts
here the growing of hay has been
ie principal occupation of the farmer,
3 realizes, as never before, that had
. had livestock to feed, he would be
luck. Putting the eggs all in one
asket is a poor policy and should
} Western Farmer.