Every evening, Wilmington daily commercial., 1921-04-06

veT rs also something that furniture can tahe
away if ones not careful SO most people, III
~ furnishing their houses, are careful
We at Wanamakers set similar example Oh
heedfulness in furnishing our FURNITURE store
onlv with furniture that is capable of definitely
creating or keeping up atmosphere IN the MONIES
that receive it.
The fmsy or the fashy the clumsy or the
ort;sticalv retrograde type in furniture, never is
countenanced here, and the United States MIMI
has never coined the money that would induce US
to do so.
At one period, early in our history, being dis
satisfied with the quality of furniture tnat the
market then offered us, we were on the verge Oh
giving up selling furniture at ALL
What we did do was to sell off, at an actual
loss. every piece we had in the place, and then
start all over again, demanding of the makers
better wood. better seasoning, and better work
manship
We got it. Year by year there has been built
no higher standard of furniture-making all over
this country. because it is known that Wana-
makers will accept only the finest furniture, and
the better stores are ashamed to be seen follow
ing too far in the rear of that standard.
n TMOsPHERIC pressure, you can call it, If
~ Won like. upon the furniture business!
this steadily outgoing influence of the
Wanamaker principle that Everything sold
must be right to sell"
It would thus seem that not only can furni-
ture create an atmosphere, but atmosphere of the
nroner kind can create furniture of the proper
or Wanamaker kind.
On a recent noteworthy occasion the pressure
became very powerful indeed, affecting furniture
manufacturers and furniture dealings, not only
as respected the quality of the goods turned out,
but in another important respect. That 1rreslst-
ible force met in fair and square encounter an m
movable body-at least, one that had intended 10
be immovable!
You know Just what we allude TO- do you not!
Immediately before our famous February, 1921,
Furniture Sale threw all furniture posses
sions open to the public at reductions OF 50 l3 ana
80 per cent, word had gone forth from the furnl-
ture manufacturers that Is per cent was the limit
of price reductions to be looked for this year.
Immediately after that sale, with its signifi-
cant demonstration of our attitude and the pub
lies attitude had concluded the entire stocks Of
four of the leading manufacturers of furniture IN
the country were placed at service at reductions
of 40 per cent below regular, to sell to the public
at 40 per cent below regular.
We took all of the best of those splendid and
varied stocks, amounting 10 some 94Uo,uUo Wortu,
DISPLAYED the furniture consisting chiefly OF nne
dining-room and bedroom suits) on the Fifth
Floor (Chestnut), and announced Manufac-
turers' Readjustment Sale, which opened week
ago last Monday, and is now at the height OF It's
interest.
~ F COURSE, the prices are phenomenal:
y 1915, $475, $500 and $765 for instance, for
@~ suits of ten pieces for the dining-room;
S4O6 to $126O for suits of six to eight pieces for
the bedroom, and some bedroom suits of four
pieces for as little as 1886
But prices alone never create interest, save on
the part of the very very ingenious, or possibly
the undiscrmnating IN taste. Of the former,
there are many, but of the latter very few lowing,
perhaps to the vigorous cultural campaign IN
furniture led for so many years by this Store)
Dollars and cents are invaluable, but they are
not atmosphere, nor can their jingle however
merry make atmosphere.
Mrc SnXyth thahv