New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1921-07-27
NEW CRYSTAL"
OPENS n SATURDAY.
GRAND THEATRE RENAMED
BY NEW PROPRIETOR,
JAY E. GOULD.


~ SIS ----, 4
BIG OPENING BILL ARRANGED
WITH UNIQUE FEATURES.
SUMMER PRICES.
l -! e = - a ,iIs Il. 81. ].
Saturday of this week will mark the
grand opening of the New Crystal
formerly the Grand Theatre, under.
the management Of Jay. E. Gould of
Glencoe, who has leased this popular
playhouse for a period of five years.
Mr.. Gould has arranged big opening
program with unique special features,
which will also be given Sunday after
noon and evening. One OF these big
features will be the Crystal Orchestra
de luxe, an organization of talented
musicians, which will render music at.
all of the performances at the New
Crystal.
Joined to Big Circuit.
4. ~ 1
Mr.. Gould has Incorporated the
New Crystal of this with with his
circuit of seven other Crystal Theatres
in as many communities in this section
Of the state. The principal reason for
changing the name of the local play
house was to make it conform to Mr..
Gould's other movie theatres in this
respect. By reason Of his large cir
cult, the new owner is in a position to
secure the very best photoplays of
every description for the New Crystal
here and he assures local movie patrons
that he will show on ly high class
pictures, avoiding all films that might
in any way offend.
Likes Little Folks.
Children are especially invited to
patronize the New Crystal and parents
are given the assurance that their
little ones will be well taken care of
by the management. Mr.. Gould is
the father of seven children and knows
how to cater to juvenile movie fans.
All of the programs will be clean and
instructive, thus insuring wholesome
entertainment for the little folks. One
of the slogans of the New Crystal is
better photoplays and pictures OF
merit.
Improve ments Installed.
1t will be remembered that number
of Improvements were recently made
in the New Crystal for the convenience
of its patrons. Something over $4,000
were invested in new leather-upholster-
ed seats of the most comfortable
pattern. The floor has been raised
considerably in the rear, thus making
every seat in the house good seat.
The ventilating system is unsurpassed,
rendering the interior of the theatre
comfortable and agreeable at all times.
Summer Prices Inaugurated.
One of the innovations that will, no
doubt, meet with the hearty approval
of local movie attendants is the in
auguration of summer admission prices
at the New Crystal. Tickets for grown
ups will cost 20 cents for all shows
during the summer, while children will
be admitted for 10 cents. Performan-
ces will begin at 1880 and 9:15 p. m.
Big Programs Booked.
J. Mr.. Gould spent Monday and Tues
day of this. week in New Ulm, making
final arrangements for the big opening
of the New Crystal, Saturday evening.
While here he announced the tentative
programs for the coming week TO. the
b evieW.
8 The opening bill, which will be pre-
sented Saturday and Sunday, is Earl
Williams in "The Purple Cypher,i'
with Larry Seman in his latest comedy
::sThe Rent Collector In addition
to this program, "Fox News will be
shown Sunday afternoon and evening.
The latter feature will form part of
every Sunday afternoon and evening
program.
I, For Monday and Tuesday evenings
of next week Mr.. Gould has booked a
big super-special, namely, AL Christie
six-reel comedy-drama $50 Long
Lefty" taken from the stage pro-
duction of the same name. There will
also be good comedy.
#; Tom Mix will appear in a fine out
door Western type of picture at the
New Crystal, Wednesday and Thurs
day evenings. Also the famous COM
edian, Clyde Cooke, in his latest
comedy production.
u Another big super-special, "The
Fortune Teller" featuring Marjorie
Rambeau, will be presented Friday
and Saturday evenings, together with
comedy of merit.
Mrs. Louis J. Vogel and her sister,
Miss Alice Garbrecht, returned home
last week from Colony, Wyoming,