The Cordova daily times., 1921-02-01
FISH BUREAU
 COOPERATING
 TO MOVE PACK

stores, they move only at the urgent request of some worried housewife who can't think of anything else to buy or wants something she can fix in hurry without much preparation, are cans containing two of the best and most economicl foods-pink and chum (white) salmon-+of the "silver horde" of the North Pacific.
 These are now going to move more rapidly and stores which have not carried them will want them in stock. The same animating principle has been applied to salmon which has caused so many other sluggish pro- ducts to shorten their lease on the grocer's shelf. The power of adver- Using has been invoked.
 For years canned salmon has been sort of staple, one that the grocer had always with him yet sold in rela- lively small amounts. It has had few special advocates and it's virtues have been widely heralded. During the early years of the salmon packing in- dustry, the amount canned was com paratively small and the trade read lily absorbed it without special stim- ulation. In more recent pre-war years, large foreign trade supple mented the domestic market so that there was demand for all that could be packed.
 Salmon Situation Changes
 Since the war, however, the salmon situation has changed. Low exchange rates and unsettled market conditions have disrupted the foreign market and the competition of highly advertised meats and other food products has over-shadowed the king of fishes.
 Also, conditions in the fishing in- dustry have been undergoing a marked change with the passing sea sons In the early days when canner- ies were few and red salmon the more plentiful, these varieties constituted the bulk of the pack and people learned to expect salmon to have a red color. Today however, the avail able supply of pink and chum or white salmon greatly exceeds that of the more highly colored varieties.
 With the consumers largely accus- toned to think that quality is deter mined by color, the demand for the scarcer varieties has continued in ex- cess of that for the lighter colored grades, causing a very wide differ ence in relative costs.
 At the prevailing prices. pink and chum salmon are among the cheapest foods considering their high food value. Their food content is practi- cally the same as that of the most expensive grades and all government experts pronounce them wholesome and nutritious.
 Campaign of Education
 The Association of Pacific isher- ies, including in it's membership sal mon packers from Alaska to the Col umbia river has undertaken to in- form the public about these grades of salmon In order that their con- sumption may be increased. This Is vital to the fishing industries of the Pacific Northwest as the lack of appre- citation of the food value of pink and chum salmon prevents a normal movement of the pack, and unless the people of America can be made aware of the good qualities of these fish and the home market stimulated, this i'm portant food is likely to be overlooked and packing materially curtailed in all varieties
 The Association is not boosting any special brand but is working in the interest of the entire industry. It Is carrying on the advertising and pro- mottonal campaign for pink and chum salmon and providing an efficient in- spection which assures the quality of the product. .s
 The United States Bureau of Fish cries, which has been active for years in the promotion of this industry, is actively cooperating in this campaign of education. People are going to see and hear a great deal about this won- derful food which comes up from the sea each year as the fish strive to re- turn to the glacial streams in which their existence began and a new era of activity is expected for another commodity which the grocer distri- butes.