The county record. [volume] (Kingstree, S.C.) 1885-1975, 1921-04-21
WHAT THE TOWN PAPER
MEANS TO ITS COMMUNITY

MEANS TO ITS COMMUNITY
country weekly newspaper doing business of ten thou
sand dollars year worth fifty thousand dollars to the bus
and professional Of the community and be made
hone hundred thousand dollars year to them you
don't believe that statement to get along without your
paper.
To talk about supporting your newspaper about fool
sh as to talk about supporting store bank mauufact
urng enterprise You Wouldn't be much in the world if you
didn't trade astore have bank account and have some
outlet for the energy OF the citizens.
Too business look the local newspaper an
incubus sort of charity Yet the local is as much
public institution the public library the churches the hos
pitals the commercial cubwlth the difference that
gives direct returns in dollars and cents to the ndvd
ual and to the community at large.
When abusines man advertises his local paper is with
avowed intention of building his business but he really
also helps helps to build the town and everything It, The
professional does because his advertising helps the
town than it does hm-drectly The man, business or
professional who does pay for his share of the towns publ
city, is parasite, taking advantage of his fellow men,
Can't you tell what of place from the looks Of
its newspaper? If the of the boosting Sort and is
backed by the business and professional doesn't the
town get reputation for being progressive?
The newspapers stock in trade publicity. would not
60 into store and ask the proprietor TO give you par Oh
Shoes for instance yet often the publisher asked to give
his stock Misunderstanding for the Individual the
or sell for less than cost If you could keep count the
demands os sort made publisher week. you
would laugh.
proportion the benefits individual and general adver
tising of the cheapest things earth There men
who will tell you they do not believe in advertising Do you
know why? They content gather the crumbs that
fall from the table Of the progressive merchant who adverses
his business and his town. Every time OF stores adVe
tse sale brings people into this town their buying instinct
aroused and they visit other stores The advertiser gets d.
returns but the others take advantage OF his expenditure
without cent of COST
You expect publisher to boost your town OF the
Gods green earth He asked to do these things Tor
which nobody will father the responsibility Every time there
is civic opportunity you call him for help You know
the functions and value of newspaper as we'll as anybody
so why elaborate?
There time when advertising will not pay Ii you
do debt of obligation to newspaper you owe IL
to your community The community has right to expect your
cooperation making the representative OF your
community.
Every time your name published list of contributors to
some charity that advertsng-fee advertising that the
publisher gives cheerfuly, because boosts the town.
The country editor not pig headed deaistc ndlVdua
he is out the thing you areo make money Ana DIS
best interests are the best interests Of the town.
Do YOU think is he should shoulder the greatest
part of the burden that he should his me money and Of
ten his very hearts blood to the service OF the community Tor
barely living wage and sotmes not even that! Yet these
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