The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-04-03

factories, wrecked dozens of great
manufacturers, destroyed business af
| ter business and spread over this fav-
ored land a sea of trouble and woe.
Surely the master of paradox himself
can conjure no juxtaposition of events
| remotely approaching this unprece-
dented condition.
Men on the firing line of business,
careful thinkers and noted economists
have pondered over these economic an
tagonists who walk hand in hand to-
day, where plenty Of work, ample
wages and happy homes were wont to
cavort. It is the conclusion of prac-
tioally every business man that down
underneath it all the one thing which
precipitated the disaster was the pub
lies unorganized but deadly effective
blow at high prices-the buyers strike,
as 1t is generally termed.
National Prosperity Bureau.
When the people stopped buying and
began boarding, industry necessarily
faltered and then fell. Down went
prices but onward came idleness. This
process has continued until deflation
has reached an ebb so low that few
believe prices can drop further.
At this juncture the national pros
perity bureau sprang into being with
a two-fold purpose in mind. Convinc-
ed that the bottom was near, if not
already at hand. representative bust
ness in forty-six national associations
decided to launch a definite and ma
ton wide blow at the buyers strike.
They constituted the bureau a clear
ing house and entered enthusiastical-
ly into a great program for the dis
semination of the buy now gospel
into every community in the land
They have resorted to the tried meth
DDS of publicity which were found so
effective during the war drives.
The Gospel of Prosperity.
Featuring a drive against the idea
of hard times" the bureau early
adopted a remarkable series of pros
perity posters which have been repro
duced millions of times in posters from
tiny stamps to great bill boards. These
urge the public to circulate the dollar,
to buy now what is needed, to buy
carefully but to keep on buying. to
bring in optimism and resume nor
NAL buying to return the men to work
DSlNS cen lON anu ApIlA Hlt the bureau
plans to grid the nation with prosper
ity celebrations and thus effectually
drive gloom and pessimist out of the
country's life.
All over America hundreds of cham
Der of commerce, boards Of trade, civic
and business organizations, the news
papers. trade press. magazines, the
rotary clubs. Jovians and dozens of
fraternal and patriotic units have join
ed hands to fittingly inaugurate a
prosperous and a happy nation.
Uurse Buying At Low Market.
No business stimulation in history
in the short time since the bureaus
formation early in January this year,
has enthused business or brought wild
er or more whole hearted co-opera-
tion than the bureaus prosperity plans
On every hand business men in every
pathway of industry have eagerly en-
listed TO meet the public half way and
to convince the buyer that prices to-
day mean valuations worth while and
that one practices the essence of thrift
and wisdom when necessaries of life,
and even comforts are procured at
prices prevailing now.
Inasmuch as the word thrift" is
commonly understood toe mean the
holding on, instead of the loosening up,
the bureau recommended that all ac-
tivities by so-called thrift apostles be
discontinued for the present.