The Fallon standard. (Fallon, Nev.) 1920-1958, 1921-10-26
Market Assn.
Plans Complete
Showing Necessary Action To
Better Markets

things In agriculture as a perma-
nent aftermath of the world war
We are In its crisis now because ut
terly unprepared.
We are entering a period OF the
keenest agricultural competition ever
known; one producer with another,
one community with another, one
state with another and one section
of the country with every other sec
ton. That condition will last until
foreign nations are SO far rehabili-
tated that the rates of exchange be-
tween their money and ours will
permit us to ship our surplus pro-
ducts abroad and so relieve the con-
gestion here-a matter not OF
months but of years.
The day of inefficient individual
marketing of farm and live stock
products is past, not to return again
The community or state which. in
the agricultural competitor of the
next decade, keeps its farmers and
stockmen out of bankruptcy will be
those only which are efficiently or
ganized to successfully meet the
competition of efficiently organized
producers elsewhere. And this es-
sentially means the most direct con
tact possible between producer and
consumer, the elimination in that
interchange of speeulators' profits
and middlemen's commissions which
now subtract the profits of agrieul-
ture to the pockets of those who
farm not the fields but the farmers
What we are undergoing here is
being repeated elsewhere-farm
crops, live stock and live stock pro-
ducts debated below the cost Of pro-
duction and largely bottled up by
relatively excessive freight rates;
middlemen and transportation COM
panies subtracting more than the
total profits of the industry leaving
the producers less than the cost of
production; agricultural credits cur
tailed as farm crops and live stock
prices decline; low prices shrinking
agricultural securities pledged for
loans to the point of necessitating
enforced liquidation (an endless
chain), etc, with the American
farmer and stocnman dofenseless to
protect or save himself because un
organized on a marketing basis.
The power of organization is
shown today by the railroad en-
ployees of the country threatening
on, October 80, to stop the wheels
of transportation and tying up the
commerce of the nation, unless their
demands are recognized. The point
here is that the naturally most de-
fenseless of all industrial units, the
wage Garner, through organization,
has become ten times as efficient and
formidable in defending his pros
perity as the farmer on whom the
very life of civilization rests because
he controls its subsistence.
The agricultural crisis of the past
twelve months has served as an
awakening. The most significant
and dominant trend of agricultural
producers in every state in the un-
ion is organization on a marketing
basis, the substitution of collective
selling for individual selling; exper-
fenced and trained salesmanhip for
individual producer; more direct
connection between producer and
consumer and a regulated flow of
products to market.
The essential structure of this in
evitable system of agricultural mar
ketlng is embodied in the plan of
the Nevada arketing Exchange, Inc,
and Local Cooperative Marketing
Associations, federated therein,
adopted at the Reno conference of
delegates. August 26 and 27, and
subsequently worked out in detail
by the committee of seven appoint
ed at that conference.
This plan is not new or untried
but is precisely the same as that of
all the great successful agricultural
marketing associations in the coun-
try. Many of these have been in
successful operation for a score or
more of years, with results demon
strating the soundness of the type OF
organization and achievements in
the past and during the present ag-
ricultural depression convineingly
indicative that our farm and range
marketing problems can be progress
siyely solved thereby.
This is a plan of organization
adopted by a convention of thirty
farmers and worked out by a com
mittee of seven farmers. It is not
something that has been concocted
by theorists but is the work of that
convention and committee of able
and practical farmers addressing
themselves to the problem of an or
ganization which would successfully
meet the situation and conditions in
this state, 1t is not the plan that
originally proposed, which was re-
jected, but is a far better plan, so
that my support of il is not based
on any pride of authorship, but be-
cause of its sound intrinsic merits.
The welfare of every farmer and
stockman, big and little, and the ag-
ricultural prosperity of this state is
invested in the successful organiza-
tion and conduct of this association
by the farmers and stockmen of the
state. II is the interest OF every pro
ducer to join IL for q fair trial of its
merits. 1t is his duty to his neigh
bors and the state to join 1t for such
trial to determine whether 1t can
achieve its purposes-the stabilizing