Atlanta tri-weekly journal. [volume] (Atlanta, Ga.) 1920-19??, 1921-10-13
4 Substantial Contribution to
Better Marketing
NOTABLY encouraging development

NOTABLY encouraging development IN
II the "better marketing campaign of
The Journal and the Country Bank
ers' Association of Georgia is the tender Of
certain highly valuable services by the At
lanta Commercial Exchange. In his gsAer-
man, president of that institution, declares,
concerning market facilities for corn: "As
an initial step we are prepared to place sam
pie tables at the disposal of producers and
dealers who have grain for sale, and to name
q call hour in which samples will be dis
played to Atlanta dealers and to brokers
whose connections extend to all the consum-
ing markets. 1t is our idea that then our
local dealers and brokers, on their own mi
tiative, will get in touch with the persons
submitting samples, will submit in turn their
own offers. and in this way provide broad
markets for those having grain for sale"
Attention is directed, moreover, to the fact
that Federal inspector with offices in the
Exchange is ever available for determining
grades, as is also trustworthy arbitration
bureau to which appeal can be made in case
of controversy.
Service like this, once fairly established
and utilized, will do much to bridge the gulf
now yawning between dealets/ and producers
of Georgia corn. 1t will provide a point of
commercial contact hitherto sadly lacking
It will be concrete reminder to dealers that
corn of prime quality is procurable from
Georgia fields. 1t will become an effective
ardiZing their grain. There are, it is true,
other and weighty elements in this wide
reaching problem; there is the want Of ade-
: uate storage and of the transportation aids
and privileges which we'll established grain
: markets all enjoy; and there is the impera-
$ tive need of cooperation on the part of
growers in assembling their comparatively
small individual SURPRISES of corn for car
load shipments. These and kindred matters
must be thoroughly explored. But the serv-
ices offered by the &C umercial Exchange are
: none the less valuable. They are definite,
a substantial contribution to an undertaking
. that touches, first or last, the vitals of every
business as well as every agricultural inter-
est in the Commonwealth.
The Journal and the Country Bankers AS
: ISOLATION of Georgia, having launched the
<"better marketing" campaign in hope of
helping all who produce and all who buy and
: sell, will most heartily welcome suggestion
= and cooperation from all quarters. The
marketing of our homegrown grain is but
y one sector of a problem far-1ung and mani
fold in it's bearings. Indeed, there is scarce
product of Georgia soil, save cotton alone,
which is not in need of much better channels
and much more efficient steering from pro-
ducer to buyer than now prevail. Most
profitable work has been done in the matter
OF peaches land melons, the net value of these
crops to the producer having been multiplied
many times over as a result of proper grad
ing, carefully maintained standards, and fore
: sighted cooperation. But there are scores
OF other Georgia farm commodities now yield
ing but a beggarly fraction of their real
worth If indeed they have any extensive
market at all, which could be handled to the
advantage Of the grower and the enrichment
Of the States common interests
The Journal is seeking full light on these
numerous and many-sided yet closely-related
:. questions, believing that when the salient
= facts are gathered and digested the bust
ness Judgment of Georgia will work out a
happy solution. ..,......-.. ..