Arizona republican., 1921-04-27

As.e i..s..c uen4aIe's 4ueli..s ee.id the right prices. That is why my hiS cash raising sale has been pronounced success.
 Before I started my big cash raising sale I naturally gave the matter great deal of thought and for three weeks previous to my first announcement l consid- cred this very serious step. For years l have made a deep study or the merchandising business and for the past three months I knew that the general public needed merchandise at lower prices. l felt that there must be plenty of money here but that I could not sit around and wait for it to come to my store, and finally decided that would go after business with a spirit that would urge the public to immediately respond. Every thing forced me to this conclusion on account of my finances and the fact that | was badly overstoCked with merchandise and had to meet my legitimate obligations and meet them quickly. 1 laid all of my cards on the table and in my sincere appeal to the general pub nc to patronize and buy my mer- chandise I literally knocked the stuffing out of prices. It was necessary for me to close my doors all of one day in order to readJuSt and mark down my large stock of merchandise, and the following cav the sale started off with bang. Though I was not expect ing the tremendous volume of business that I have done 1t showed me that I was on the right track and it was just what the people needed and wanted and since then we certainly have set pace
 If YOU will but take the time to -ead the Saturday Evening Post dated April g you will note sn page e1 d splendid article which agrees with me in the ideas that I have set forth during my sale. The fact of the matter is l beat rhe Saturday Evening Post an nouncement regarding merchan- aisinr at the present time by fully week. It is a mighty good article and represents my sen tlments.. rn part it stated that the retail merchant must cooperate with the -o-Slsroar by reducing their prices and go through the adjustments period. taking their losses now. and have it over with so that business can again settle down to 8 normal basis
 This Is exactly what l did week before this announcement came out in the Saturday Even 5nr- Post. This big money ralS- ing sale must continue. HaNlnS ,,s axe to grind or anything 10 hlde from the public, It Is enough that I -or,e out in the open and tell the .-..h tFa+ must have the cash -o meet my legitimate obligations
 ,a that this stock of high grade ,-,s--handfse must go. If you nave .-,r a-tended this big sale you are ---.-s5Dr one of the opportunities --- ,-,,1,~ fife and I fully believe that ..,-.-,- customer that has bought ,--r--l,endisc from me has been -fessed with his purchase and has
 .x-e5 considerable money
 watch my list of prices in the -.s.- ,,aDerS and also look for my "a sr +7is issue. Better than this S-s s,ra and come in and see TOT --,,--a1F You will find that l
 - -o+ bluffing and if you are e~or7, Missouri come in ana "-lI spovr vou. I may be rePealllls ; .,,ss 100 many times, put C'i4- s.i9 s..i1 hut keep on telling you so ne-t ,.ov viii appreciate what l =. sewing when I am seIlIhE iAGI am 5ise S,5s .s'7 at real prices and also sF1Ieb Siyine btsh grade standard lines lines or c1 e tRe market at the begin51ig]s.s. ] .s.,.4 Of Nl4 -...-oD At these marked oo"u ...,-es t.,e do not know how long can continue this sale ana ..1.d 1tuI. 3d ,-o,, win attend and take a"- ,'s--sre '.-. of this opportunity, y-,.....,.e
 7 vvill appreciate y21'I i ,'l ,'.,- .. .-,. r-sstsl1cs or 1"n.e'7..i.-.. .......l l''' .--.-ez that may o',.t '5..,...., ....s.re with the crow .-7 ..'--,,,a- .,r zsrc and you may ..trer. [ =..sfe N'-i fDF< RYDER