davidaulloa/AmericanStories huggingface dataset:
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08
listing Meters Trimmed

EW IORK, July S.-American tennis
Fers representing the West Side Ten
Club Thursday made q clean sweep
the doubles and singles matches
inst the Cambridge oxford tennis
yers OF England at Forest Hills. Only
matcH-that between :. II. N0sheIl mad
p. P Barbour Of Oxford. went to
ce games. The scores follow:
SINGLES.
|hiya Eumagae defeated Il. Mccarthy
cambridge, 81, 81; Watson ". Wash
J. defeated Hopkins. oxford. G-3. Ell;
4. YOsheu defeated r. p. p. Barbour.
lord. rs, 81; T. r Pell defeated VI.
Horn, Cambridge. 6-3. 6-1. L. Z. Ma
defeated S f. Hepburn, oxford, CT.
c. F. Baggs defeated J. N. Lowry,
kbridge, 6L GO.
- DOUBLES.
.N&nd Karl Behr defeated Mccarthy
Horn, 60. so; Kumagae and Beals
Ight defeated Hopkins and Barbour.
|6-2; Mahan snd ". II Hall defeated
|ry and Hepburn, 81, Ga
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08

AZ Marion Rsmblers are playing at
10 Sunday. AL players should meet
f532 College avenue tonight
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08

E<ookside Independents viii play
1Srfetta Glass nine at Spades Park
#sy. For games with the Brook
4 call Main 1857 and ask for Jack.
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08

sIeIdon Club players should attend
meeting az 1913 Leonard street to-
IL J. J. klaiber has been elected to
lage the Meldons for the remainder
he season. For games address klsi-
lat 1915 Leonard street, or call Drex-
I79O.
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08

be Indianapolis Red Sox viii meet the
kgon nine Sunday. July p the Sox
Z the Indiana Tugs at ShelbyvtIle.
games address Dick Lyons. 1919
tn Arsenal avenue.
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08

e Indianapolis Midways viii prac-
this evening and all players e1-
ing to take part IN Sundays game
hid report. Anderson IS requested to
Drexel Sis and ask for Herb.
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08

CAD Ripple would Ike 20 hear from
indianapolis team IN regard TO
lay game. Cali Washington 2G44
S Isk for Ed Mister.
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08

he Independent Ramblers desire a
e for Sunday. For information call
xei 326S and ask for Shorty.
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08

be Liberty Store team meets the
sfax 4 C.s on diamond No. >, River
Sunday afternoon in the first period.
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08

3 Marott Shoe nine holds q park
It for tomorrow. Teams desiring
|eet the Afarotts should call Main
lind ask for Mr.. Thompson.
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08

soBLESYILLE, Ind, July S--The
EtviIle Grays handed q double defeat
'Westheld. The first game was 3 to
.BatteEies: Fortville, Day and Clark
|stfeId, Martin and Cathcart. In the
bnd game the score was 10 to 1. Bat
les: Eortville. Comsrock and Clark
Etfeld,. Brown, Martin and Cathcart.
Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-07-08
tI4T[vR qORB

.cners desiring to work with a fast
- one OF the Saturday afternoon
- should call Webster &S49 be-
n T.SO and S o'clock this evening.
The Mt. Sterling advocate., 1921-06-23

FOR Printing, See The Advocate.
The Mt. Sterling advocate., 1921-06-23

Idleness is idiocy and honesty and
are strangers.
The Mt. Sterling advocate., 1921-06-23
Cut Prices Make a
Noise Retailers Told

'I would urge the retail fraternity
as whole and hardware dealers as
a class to use every effort to bring
selling prices down and to make a
noise about it. 1t is only common
honesty for you to reduce your
prices Immediately upon the decline
Of replacement values. Having done
that, come out boldly in the press or
otherwise and state your position,
what you have done and what you
are going to do to keep faith with
the public"
In these words C. H. Casey, Jor-
dan, Mimi, discussing the question
of whether or not hardware retailers
are following Wholesale price de-
clines, summarized the duty of hard
ware dealers to themselves and to
The Mt. Sterling advocate., 1921-06-23
To Study Market
Conditions Abroad

The possibility of introducing into
Kentucky some of the details of CO.
operative marketing as it is practiced
an European countries will be
studied abroad by Judge Robert w.
Bingham, who left Tuesday for New
York, from which city he will sail
Saturday on the steamer Celtic for a
stay of about six weeks in France,
Germany, Denmark, Norway and
Sweden. Other institutions designed
to better the financial and social sta
tus of the farmer, such as rural
credit systems, also will be studied
by Judge Bingham before his re-
turn. = ''r
After he is back in Kentucky he
will make a series of addresses
throughout the state in the interests
of the proposed cooperative mar
keting association Of hurley tobacco
growers, telling farmers of the Com
monwealth what he learned from
personal observation of similar as
sociations abroad.
During his absence James C.
Stone, Lexington, will act as chair
man of the organization committee
of the proposed association. Offices
of the committee in the Board of
Trade Building probably will be
closed today and opened in Lexing-
ton Immediately. Joseph Passonneau,
organization manager, left Louisville
for Lexington last night to make the
necessary preliminary arrangements.
Courier Journal.
The Mt. Sterling advocate., 1921-06-23

their customers in an address at the
opening session of the twenty-see-
ond annual Congress of the National
Retail Hardware Association, which
opened a three day meeting in Louis
vile Monday. About 500 delegates,
representing 10000 dealers in all
parts Of the United States, are in
Louisville for the convention
Courier Journal. w
The Mt. Sterling advocate., 1921-06-23

II N the business readjustments,
which have been taking place,
the merchants and the manu-
facturers of the country have shown
a very sincere desire to do their part,
and they have co-operated-are still
co-operating-in the most practical
way. by making price concessions on
all lines of merchandise.
Obviously they have used the ad-
vertising columns of the newspapers
nd the magazines to spread this
price news, and those men and those
women have profited most who have
read advertising most faithfully.
Do you belong to that class? If
not, then it is your duty to join it.
The Mt. Sterling advocate., 1921-06-23

The above picture represents the
Mt. Sterling High School baseball
team, champions Of Central and
Eastern Kentucky, and ready to de-
fend their unofficial claim to the
State high school championship as
the players appeared just after win
ming the Central Kentucky cham
pionship from Cynthiana, June TO-
Davis pitched a no-hit game, and
Cynthiana's lone tally was made on.
an error. The score was 10 to 1.
The claim to the State title is
based on the dope that the Mt. Ster-
ling team ought to be able to defeat a
team that has been defeated by a
The Mt. Sterling advocate., 1921-06-23

HY HETHER you spend your own
" earned dollars or are Gus
todian of your husbands
purse, you should read advertising
for the sake of the better values it
enables you to obtain and the econ
omies it helps you to effect.
If there be any reader of this
newspaper who stiTl thinks that a
dollar win not do it's full 100 cents
buying duty, let him turn through
the pages of this issue and study
thoughtfully the advertised articles
in these columns. He will find ample
proof that it will.
He can convince himself also that
prices are down and that quality is
assured.
The Mt. Sterling advocate., 1921-06-23
HOW TO PILE CANNED GOODS

Grocers are quoted in the Mer-
chants Journal as claiming that
there is much less spoilage when
cases containing canned goods are
laid on the sides than when stood
in a vertical position. 1t is asserted
that loss from "swells" is thus re-
duced to only a third Of what it used
to be. The theory is that when you
pile canned goods so that the can is
vertical the air viii get into some
cans and cause the top to bulge.
When you lay the cans on the side
this is avoided as the side Of the can
win not bulge.
The Mt. Sterling advocate., 1921-06-23

team that was defeated by the gay
lads shown above. Lexington Senior
High school defeated Louisville Male
High school s to 4 and Mt. Sterling
won over Lexington Senior High 8 to
1. The Louisville High school de-
clined to give Mt. Sterling a date on
their schedule, it is said, hence the
claimants of the State title did not
meet Louisville Male High, but say
they were ready to meet them for a
final decision of the State high
school honors. The Cup shown in
the picture was presented to the
team by the Mt. Sterling Chamber
OF Commerce.
The Mt. Sterling advocate., 1921-06-23
shrinkage
80 Cents
Join II
Proofs
AN EDITORIAL
- ON ADVERTISING A

N the "tables" of the seventh
grade school boy, 100 cents
make one dollar. And in the
minds of practically everybody a
dollars equivalent is 100 cents--in
money in values.
The fact Of the matter is, however,
that in recent years at least nothing
has been so tickle as the value Of q
dollar.
Gauged by the amount of mer-
chandise it would purchase-and
that is the real standard Of meas
urement-its value shrunk and
shrunk until it reached nearer the
relative value of 33 cents than 100
cents.
The causes of the shrinkage were
the result of war measures and
methods and was as inevitable as
the abnormal conditions which war
produces.
But that is an old and well known
story. A later and more interesting
one is that which tells how, the
causes having in large measure been
removed, business conditions are
rapidly becoming normal and the dol
lar of the wise shopper is acquir-
ing its full 100 cents face value.
The Mt. Sterling advocate., 1921-06-23
SET RIGHT

Mr.. Eventemper received hot
note that made him furious, but here
is what he wrote: ASir-My stem
ographer, being lady, cannot
transcribe what I think of you. !,
being a gentleman, cannot think it.
But you, being neither, will under
stand what I mean.0
The Mt. Sterling advocate., 1921-06-23

II INDEED, one of the finest Of
ficers Of advertising is its guar
antee of quality. When a mer-
chant or manufacturer identifies his
name with an advertised article of
merchandise, you may be sure that
it is all that the advertiser claims
for it. It is business suicide to mis-
represent merchandise.
Upon you-the buyer therefore,
depends the value of your dollar.
Spent thoughtlessly and without any
knowledge Of where it will do its full
duty, its purchasing power will then
shrink. Spent under the wise direc-
ton of advertising, it will bring you
in return a full cents worth of quail
ity merchandise.
The Mt. Sterling advocate., 1921-06-23
TRUTH

This advertisement appearing in a
small town newspaper is an excellent
example of copy writing-clear,
truthful and to the point:
PLEASE SETTLE UP
All persons knowing them
selves indebted to me will
please settle up at once
Enos Jarboe.
The Mt. Sterling advocate., 1921-06-23

. Office, please, it is the wise
N shoppers who are getting full
value for their dollars, and
they are doing it by the simple ex-
pedient of following the buying sug-
gestions in the advertising columns.
The Mt. Sterling advocate., 1921-06-23

Patience is an attractive, beautiful
and desirable grace-in other people.
The New York herald., 1921-07-31
Oriental Veils Bring
Back the Gold Turban

Mrs. Vernon Castle tried to Introduce
the fashion for gold turbans several
years ago, but It did not have the same
success as her bobbed hair, Spanish
sleeve and ribbon bandeau. This sum
mer the effort In Paris to bring lace
georgette into first fashion has chance
of meeting with success.
Lewis makes a tight turban of cloth
of gold as a foundation for this lace
veil. The latter Is draped under the
chin of the wearcr and caught high on
one side with full blown pink roses. The
veil drops over the neck. shoulders and
arms. making an attractive accessory
to low evening gown OF black crepe.
At each side of the turban are placed
Jade and jet looped earrings which hang
to the shoulder.
Such Orientalism OF the head covering
may not appeal in its entirety to the
average American woman, but she must
recognize the important fact that 1t
brings back into fashion the gold turban
and 1t introduces. also. long forgotten
fashion of covering the shoulders with
a lace veil that reaches upward to the
hat. The last idea Is essentially Orien-
tai.
Another feature that Lewis accentu-
stes is the use of the lace veil as a cape.
For The Pink Lady he makes poke
bonnet in old French blue. places thick
black lace veil over II and let's II fall
over white georgctte gown. down its
full length, 10 the hem. This Is most
unusual fashion. 1t appears to prove
that the lace veil is not dead II not
only continues to float; II has reached
the proportions of flag. II may come
about that few hats will be built with
out It.
Certainly II will soften the brilliancy
OF the colored silk and felt hat which Is
in evidence on every corner in Paris,
showing a remarkable rebellion TO the
established convention OF black hats In
the street and velvet hats in mid-sum-
mer.
The New York herald., 1921-07-31

this sort as left overs from last season.
there seems to be very little radical
change here. True, 1t has been observed
that the cape when worn as part Of the
day costume was no longer held to the
body but was allowed to hang free and
loose from the neck and shoulders, often
being blown off to form a sort Of back
ground for the wearer true this may be
for daytime clothes, but the wrappy eve
ming wrap persists. Likewise the wide.
loose shawl collar.
AS time advances we may see some
coats made with a waistline and then
gradually the wrap or coat that makes
the hip the widest part of the silhouette
may disappear. There Is a straight line
belted velvet coat in Jean Patou's col
lection that may give some inliling as
to how these coats will be cut. following
the lead and the demands of the frocks
that seem to be coming to the fore. For
always the coat or outside wrap must
be subordinated to the frock beneath.
Important as outdoor apparel may be.
fashions are built from the frock out,
not from the coat in. Indeed when in
the mid-nineteenth century skirts be-
came most bouffant coats were out OF
the question and the shawl was ac-
cepted as a matter OF necessity quite as
much as because 1t fitted into the style
requirements of a day when to be lam
gushing was more to be desired than to
be vivacious. and women glidcd rather
than walked.
So you see we are far, far indeed
from literal Interpretation of the mode
of Empress Eugenie. We certainly need
not turn to shawls as substitutes for
coats though their graceful sweeping
lines may sometimes tempt Us through
sheer effectiveness.
But the loose. open long sleeve of
our frocks has already brought out
loose coat sleeve. The closer armhole
of the new frocks gives US chance to
substitute closer coat sleeves for the
baggy shoulder treatment required by
the kimono sleeve
The New York herald., 1921-07-31

skirts have been inclined to hang for
several years. Likewise 1t has been said
that the French woman seems as much
wed as ever to her close hanging,
straight line frock. though II was not
quite so naive In its simplicity as the
chemise frock that has persisted for SO
many seasons.
To a great many women the most
important point that any drastic change
In fashion raises Is the adaptability of
clothes on hand to these changes. In
the idle hours OF midsummer we are
wont to go over our wardrobe hanging
back In the closets or laid away In tar
bags at home. We figure out with an
accuracy that varies inversely with the
size OF our bank account just what
frocks will be possible survivors for an
other season, just how great must be
alterations.
Not for several seasons will so much
alteration and revamping be necessary
as this. We cannot slide along as easily
as We have been doing wearing frocks
and wraps serenely until they are worn
out For 1t Is not an easy thing to
bring clothes UP to date when skirts
are growing longer And apparently
length OF skirts Is to be the outstanding
requirement.
The New York herald., 1921-07-31

Above, on Left-Evening coat,
by Jean Patou, in black and tur-
quoise covered with heroic design in
silver embroidery.
Second-Evenins gown, by Jean
Patou, Of white brocade with clus-
ter of red rose leaves on one shoul-
der. The Babylonian belt is of
rhinestones and pearls.
Third-Advance fall street gown,
from Jean Patou, in green velvet
embroidered with red, green and
yellow wool. 1t is banded with fur
at hem and sleeves.
On Right--Afternoon gown, by
Jean Patou, of black satin with
Indian sleeves of black net embroid.
cred in white. The bodice ties over
the skirt with sash at the side.
Below-Overcoat for motoring,
designed by Jean Patou. The soft
cloth is warm tan in color and the
several seams arc finished with
wool embroidery.
The New York herald., 1921-07-31
Jean Pntou's Hip Drapery.

With the bodice 1t may not be so
hard. There is tendency to bring II
In more snugly, but this can be ac-
compiished with the old loose line bodice.
Sleeves may be changed fairly easily
For often the new sleeve Is made Of
contra si..g lace or net. To give uni
formity you may use the same sort OF
net 10 make draperies on your skirt
IL you like you may make this drapery
straight. letting 1t hang from the sides.
a sketch of new froclx by Jean Patou
shows how the right hip may be drapcd
with a straight hanging OF embroidered
net TO match the loose long sleeves while
the other hip has a iooped hanging
Of the black satin to match the frock
IL may not be 50 easy to revamp your
evening frock. Frequently evening
bodices are fairly high In front and
back, the decolietage being wide at the
shoulder TO form the boat or batcau line.
You Will often find evening frocks that
cover the arms with flowing drapery.
though the bare arm especially COM
bDed with a bodice fairly high In the
front Is a good selection.
The low placed waistline resppears
again and again In evening frocks,
though here too the bodice Is often some
what scanter than Il has BEEN producing
a less roomy blousing. You will have
to admit that the proportions of frock
are better when the very long waist is
combined with fairly long skirt than
when II Is used with skirt so short as
to make skirt and bodice about the
same length.
The New York herald., 1921-07-31
Never Before So Low in Price!
Pure Thread Silk Sweaters, $12.95
Formerly $18.75 to SIS

NIANT VALUES these that have the of being
most interesting and girls who know the value
of well made silk Sweater.
Spendidy made with Tuxedo collars, pockets sashes
novelty grde finished carefully closetng sleeves and
shoulders fact all the details perfect tailoring
expect from superior grades OF the finest silk thread many
lovely novelty block stripe effects they exactly fill
the of the better quality that in this special event does
not ask high price.
Colors include sport shades navy and black An assort
ment for women and misses.
Clearance of Odd Sweaters and Sports Scarfs
Wool 81 IS midsummer opportunities their
lar price being $40.
Wool novelty designs and all round useful
regularly $40. Second Floor.
The New York herald., 1921-07-31
Hudson Seal Coats, S295

Hudson Seal Coats, $295
36 and 40 inches long. Bishop
sleeves with turn back cuffs, and
collar OF skunk, beaver, squirrel or
Kolinsky; lined with pussy willow silk.
Hudson Seal Coats, $685.
These Coats are 40 inches long;
Bishop sleeves with turn back cuff;
squirrel, beaver, skunk or Kolinsky
collar; lined with pussy willow silk.
Hudson Seal Coats, $395
AZ inches long; Bishop sleeves with
turn back cuff; lined in canton crepe.
Caracul Coats, $395
40 inches long; Bishop sleeves with
turn back cuff of skunk, also collar
of skunk.
The New York herald., 1921-07-31

Skunk Scarfs, $35
Shawl collar effect.
Skunk Scarfs, $45
Large shawl collar effect.
Skunk Scarfs, $85
Long roll shawl collar effect.
Skunk Scarfs, $50
Animal effect.
Skunk Capes, $135
Deep cape effect.
Skunk Capes, $225
A deep cape trimmed with tails.
Skunk Scarfs, SIS
Double fur animal effect.
Skunk Scarfs, SIS
Two-skin double fur animal effect.
Skunk Scarf, $40
Tie effect.
Skunk Cape, SIS
Cape effect with girdle.
Stone Marten Scarfs, SIS
Two-skin animal effect.
Jap Sable Scarfs, $40
Two-skin double fur animal effect.
Fox Scarfs, $25
Double fur animal effect; large silky
skins, Baum Marten shade.
Mink Scarfs, $85
Four-slin double fur animal effect.
Dark selected skins.
Mink Scarfs, $50
Six-skin double fur animal effect.
Dark selected skins.
Second Floor.
The New York herald., 1921-07-31
Hudson Seal Coats at $245

Platinum
Caracul Wrap, $1,175
These coats are trimmed with
platinum gray fox and lined with gray
brocade.
Alaska Seal Coats, $595
(U. S. Government Seal Skins
As inches long; these coats are
trimmed with long roll shawl collar
and cuffs, and lined in blue with
ribbon border.
Natural Muskrat Coats, $265
45 inches long; with skunk collar
and cuffs; lined with soft silks.
Scotch Mole Coat, $575
45 inches long; skunk collar and
cuffs; girdle belt; lined with soft silks.
Hudson Seal Coats, $295
So inches long; these coats have the
long roll shawl collar and cuffs and
lined in soft silks.
Persian Lamb Coats, $595
These pretty coats are made of
selected skins with collar and cuffs
Of Eastern mink. Cuffs are in the
turn-back style.
Scotch Mole Coats, $595
45 inches long; made Of selected
skins with skunk shawl collar and
cuffs; lined with soft silk.
Skunk Scarfs, SIS
Double fur and fancy cross-over
effects.
Skunk Scarfs, SIS
Fancy lined effect.
Skunk Scarfs, $35
Two-skin double fur effect.
Skunk Scarfs, $50
Fancy effect with seal buttons.
The New York herald., 1921-07-31
wai.tIine I'm Coats.

Another six monthe may see some
change In evening wrarp but, fortunately
The New York herald., 1921-07-31
Another Important Housefumishing Event
Over 100000 in Oriental Rugs
Less Than One-half of Prices Prevailing Year Ago

Lovers Of the soft and rich coors and the interesting
design Of Oriental Rugs will quickly realize that the
opportunity has come-even with very small invest
ment-to bring these lovely and durable Rugs into
their homes.
The grades included in this collection Of Persian and
Turkish weaves are Kirmanshahs, Sarouks, Mahals,
Merabads, Ispahans, Gorevans, Dozzars, Kurdestans
Trans, Bars, Mossouls and Others Sizes will range
from 20x34 inches UP to magnificent 4x24 feet Carpets
and the prices from $3.50 up to $2,4o0.
14.10x101O feet, $725. 13.6x9.5 feet, $685.
14.10x11.S feet, $685. 12.8x9.6 feet, $438.
14.6x10.10 feet, $6l5 12.3x9.7 feet, $436
The New York herald., 1921-07-31
$6 and So Duvetyn at $3.50
A Choice Small Lot 80 In. and 40 In. Wide

Jade Gray, Bronm, Sapphire, Old Rose
Black, French Blue, Copenhagen, Wild Rose
4 MAKERS CLEARAwAY of odds and ends Of some
~ coors only 10 yards of Others nearly bot but every
one sufficient to make adorable garment hat bag
STOLE muf and other equally wanted things These limited
quantities will suggest to the thrifty to here early
Go the Velvet Department and you will find this Duvetyn
at $3.50 yard Second Floor
The New York herald., 1921-07-31

Hudson Seal Coats, $595
(Pictured)
As inches long; Kolinsky top collar;
lined with dark henna and ribbon
trimmed.
Scotch Mole Coats, $595
(Picturcd)
These pretty coats have collar and
cuffs of taupe fox, and are lined with
jade brocade.
Kolinsky Coat, $895
45 inches long; full model, lined
with soft silk. Selected skins and
sable dyed.
Persian Coats, $465
45 inches long; flat Broadtail and
coffee bean curl Persian with collar
and cuffs of skunk and Kolinsky; lined
with soft brocades.
Genuine Alaska
Seal Coats, $675
45 inches long; these coats are made
of U. S. Government skins, full model
and lined with soft silks.
Hudson Seal Coat, $595
48 inches long; extra large size;
plain lining with fancy border.
Scotch Mole Wrap, $495
45 inches long and prettily lined
with soft silk.
Eastern Mink Coat, 81, SIS
rs inches long; made Of dark
selected skins and lined with silver
brocade.
Beaver Coats, $465
40 inches long; full model, lined
with canton crepe.