The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1921-10-31
NEWSPAPERS OF
THE COMING ERA
Looks for Reduction in
Size Of Daily
Papers
IMPROVE IN QUALITY
Trying TO Please Everybody
We Print Much That
Pleases Nobody

HONOLULU. OCT a0.ATlcrbcrt J..
ltiugmau. business manager uf the
Brooklyn standard Union. told tho
press congress 1t tho world TODAY
he believed the newspaper OF to-
morrow would be smaller than
those OF tho present on that point
he asked.
why in blind competition To-
print everything which every body
wants. print Eu much that nobody
wants. lie Expressed tho opinion
that the size of the newspaper would
resolve Itself largely into CONNER
oial ana mechanical problem. say
ing. "lt the space can be sold for
moro than 10 costs iH will he. Dthcr-
wise curtnilmcut win follow. doucud.
ing upon price of ncwsprint. labor
and other matoriala Of production
The yotail selling price will
doubtless follow the same laws but
both sige ana price nrc the body
not tho soul Of tho newspaper OF to.
morrow.
Whatever may happen IT is my
belief that II they were smaller they
would be better. though this thiug
must not hr pressed 90 the vanish.
Ing point. But how many features
supplements. Inserts juniors ana
other appCudagcs could we discard
with resignation and advantage
The New York Mercury roport"d
the miraculous retreat ot the
American army after the battle of
Long Island which saved the rovu-
luton, iu three lines, the London
Times covered the battle OF Water
loo IN two sticks. We print first
page telegraphod Coumns OF the
bcastly orgy Of bcastly men and
women In a san Francisco hotel"
Mr.. RridgmAn said he would not
admit that the newspapers have lost
their power nor outlived their In
fluence even though tho era Of per
sonai Jouruftlism OF which Greedy,
Bennctt and Raymond were the
signal lights"
Manhattan Laws
Considering other phases OF the
newspaper uf tomorrow. he sa Il
Nothing IL more certain than that
IN the vapid and amateur circuln-
tion statement law, enacted In spite
and ignorance, were repealed every
self-respectinE publisher would re-
1oice. not so much on his own ac-
count, but because gratuitous in
suit on the " le profession had |
been Withdrawn and standing /
premium on ialsehood ana official |
Incompetence abroad "lf the gov
own good name and faith and would
check postage payments with sworn
statements OF circulation. the utter
ahsurdity OF the whole disgraCeful
situation would be demonstrated
Newspapers have firmly estab-
lished their standards and code OF
honor and no more effective testl-
mony of the fallacy and feeblcness
Of the government In business can
a.. ha 1iffprnnna tp
value between a postal affidavit and
an A Il G certificate, badge OF
honor which every newspaper Is
proud So wear"
Mr.. Hriagn5an declared that In
advertising the future was bright,
speaking not Of quantity but ~
quality. THE newspapers OF their
own accord and by common CON
sent, long before laggard leeislatioml
aYuke to the situation, clcanod
house and cleared IL thoroughly,
and II the business office can secure
response ana cooperation from the
editorial rooms the lob is finally
and effectively completed, he con
firmed.
as to the advertising rates,
those of the newspapers OF tomor-
row will be higher than those OF to.
day and they ought to he. Not
able in respect to quality but It's
quality and preH'ige will be sensibly
advanced
In this connection Mr. Brldgman
suggested that the newspaper es-
tablish a unit OF value.
The Labor Future.
Rates" Mr.. Bridgmnn affirmed,
will bc maintained. Here there is
no middle ground Integrity OF
rates, al things to all men. Is TO a
newspaper as credit to tho banker,
VirtueN No a woman and the newspa-
per which trifles with II Is doomed"
Disowuing prophetic power, he
said that he foresaw In the newspa
per OF tomorrow rcadjustment OF
capitaI and labor by which mutual
fly and understanding VIII take the
place OF Indifference, disgust, thiuly
Vciled antagouism, In which, freed
from the taxes, handicaps ana
straight Jackets OF organization,
competent wage earuers may 40
the work which they are able and
willing to and receive pay profitable
10 them and their employers, when
ambition To earn and save shall be
recoGnized and rewarded and pro-
duction aud prosperity Increased.
THAT the newspaper ~ tomnr-
row will be tho great educator OF
the people Of the whole world seems
inevitable aud yet We may go too
TAR In organization and impersonal-
ism,
"The newspaper Of tho future
win thrive ana prosper Just AS II
serves tho people, " faithful 20
them and It's own convictions or
duty. The absolute, continuous Ger
tninty that this is so, that not only
prosperity but life depends on it Is
The hostage which the newspaper
OF the present hands on to that OF
the future