davidaulloa/AmericanStories huggingface dataset:
The Ontario Argus. (Ontario, Or.) 1???-1947, 1921-06-16
SHOES!

Womens high grade Pumps and 0xfods of fine black gray field
kid patent White Pumps and 0xford with military,
Louis or low heels these styles the popular for
Some in broken lots but give you fit in
of the best styles.
The Ontario Argus. (Ontario, Or.) 1???-1947, 1921-06-16

The Banner value giving event of the You are all
give you opportunity to the needed merchandise
Reductions in LOW SHOES.
The Ontario Argus. (Ontario, Or.) 1???-1947, 1921-06-16
ONE BIG LOT OF FANCY
TURKISH TOWELS

This is a sample lot and are good
values at regular price. june
Clearance Sale at ......... "a on
The Ontario Argus. (Ontario, Or.) 1???-1947, 1921-06-16
INDIAN HEAD

33 inch Belfast linen finish mater
ial that is adapted for summer
frocks, skirts, ETC., Special 25c
The Ontario Argus. (Ontario, Or.) 1???-1947, 1921-06-16
GA SHEETING-43c

\ J-f OIlEE 1NN-3oC
Bleach or unbleached sheeting of
superior quality. War price was
$1.OO o yard. June Clearance Sale
Price 49,. 43c
The Ontario Argus. (Ontario, Or.) 1???-1947, 1921-06-16
DRESS SKIRTS

Summer dress skirts of Georgette
and Fancy silks. Also a lot of
Summer wash skirts of poplin,
gabardine, etc. All in the
June Sale at One half Price
The Ontario Argus. (Ontario, Or.) 1???-1947, 1921-06-16
TURKISH BATH TOWELS

Size 20x45 inch in am extra weight
and quality. Sale price .... 47c
Size 18x40 inch, special quality
with hemmed ends. Sale price .29c
Barber towels in regular size.
June Clearance Sale ........ &c
The Ontario Argus. (Ontario, Or.) 1???-1947, 1921-06-16
W0MfN'S FURNISHINGS
MISSES GOWNS

Muslin gowns Of good quality''V"
shape neck with embroidery
yokes, long sleeves edged with
dainty embroidery, Special 38c
Fine nainsook gowns with lace or
embroidery trimmed yoke with
ribbon draw string Special Acc
The Ontario Argus. (Ontario, Or.) 1???-1947, 1921-06-16
BARGAINS IN HOSIERY
SILK HOSIERY

Silk hosiery is very hard to get, i'll
fact our stock is getting low, they
are priced at $1.00, $1.25, $1.50,
SITS, $500, $2.25 and 1896.
The Ontario Argus. (Ontario, Or.) 1???-1947, 1921-06-16
HOSIERY
WOMEN's HOSE

OF fine quality, the kind that sold
at 60c.
June Sale 3Qc
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
WHITING OUT OF FASHION
Decline of Ancient and Honorable
Pastime So Marked as to Have
Been Noted.

Come TO think of ii, there is some
truth in the statement that whiting
as lazy or tired mans pastme, is
going out of existence. A storekeep-
er says: 81 used to set a box out in
front of the store for the boys to set
on, and the next day therd be nothin'
left of the box 'ceptin' a lot of whit
Tins Uttered like around the side
walk But now a box will last jest
about all summer No, whit
Tim amt what it we're! !" At rail
way station the agent remarked that
whereas a waiting-room bench had a
shorter life in the older days than
two-bit harmonica," the present
benches in the mems waiting room
over which he had jurisdiction had
lasted well on to IS months. And
at post office, blacksmith shop, livery
stable and elsewhere the crowd no
longer amuses itself with knife and
soft wood. Perhaps men are too busy.
The storekeeper referred to above has
another theory. He says. They're
too cussed lazy today to whet their
jack INVESTIGATING
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
Scout J. F. Hunt of Troop 2, of
Portland, Me-, Testing the Rations.
SCOUTS SLEEP FINE OUTDOORS.

The scouts find camping out so ben
efcial that many Of them want to
sleep outdoors the year round.
An authority on this subject de-
clares It is the hcalthful thing to do.
Col. Ernest X. Coulter, general man
ager of the New York Society for the
Prevention of Cruelty to Children,
says:
GAS to the practice of sleeping out
of doors under proper covering and
with adequate safeguards against rain
or, perhaps. having ones ears, nose or
other members frosted, the benefits are
so great that no one can question the
ACCESSIBILITY of this course in many
cases.
more and more people are sleeping
out of doors all the time and in all
seasons of the year, and l, personally,
feel that this practice should be en-
couraged in every possible way-Of
course, under proper conditions"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
OKLAHOMA'S PIONEER SCOUTS

There are two pioneer scouts in
Choctaw, Okla. One wants to be
wireless expert and the other breeder
of fine horses. Being scouts both will
undoubtedly achieve success.
81 think more of the scouts every
day." writes Delaware (Okla.) pio-
neer scout whe will become a veteran
In two and one-half years by complet-
ing five years of scout service.
A Depew pioneer scout made a three
day hike. He also enjoys fishing trips
An Indian orphan In Hartshorne Is
a pioneer scout He Is preparing to be
an engineer.
Hikes and printing are the hobb es
of pioneer scout in Hollis.
Two out of three pioneer scouts I'm
Manchester expect TO remain on the
farm. One In Okarchc is an enthusi-
astic member of sheep club. Another
in Row says, Scouting has taught me
to do many things around the farm
that I never knew before"
Does this make your mouth water?
A pioneer scout I'm Oklahoma says his
favorite sport Is building Ares along
the creek, boiling eggs and roasting
rabbits.
a Sawyer scout member Of the pio-
neer division for farm boys can DEM
ouStrate the breast, crawl. side and
back swimming strokes and dive from
board or from the surface of the wa
ter.
Boy Scouts are good students, but
how many can beat this pioneer scout
in Spiro, Okla? One of the questions
on the application blank is, "What
studies give you most rouble| He
answered Don't have any trouble"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
SCOUTS AIDING CONSERVATION.

With so much interest being taken
all over our country in the study of
forestry and preservation of our for
ests, the work now being done by boy
scouts along the lines of tree study"
is worthy of special notice.
This work is being pushed by scout
masters, and the boys are as usual.
coming to the front in acquainting
themselves with the nature and growth
of the different trees In their various
communities, in the same way scouts
have always "come to the front" In
matters of public welfare.
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27

good luck. What matter if it hurtsi
On occasion both municipal officials
and clergy take part in the festivities,
and frequently our ancient customs
put them to uncouth tests. Each year
a procession leaves GrammOnt and
goes to the Gutenberg. Prayers are
said in public, after which loaves and
fishes are distributed to the crowd,
and the burgomaster offers the priest
a silver loving cup filled with white
wine in which tiny minnows are swim
ming. A wry face, a grave gulp and
the career of a little fish ends in the
pastoral stomach. And so it goes till
every notable and every minnow has
faced the same ordeal. At nightfall
huge bonfires upon the surrounding
hilltops light up the countryside. 'Tis
said that these customs date back TO
the worship of Ceres.
"Three Entwined Ladies'"
The story of the warlike virtues and
tragic deaths of the "three entwined
ladies'" is another jewel of Mouse folk
lore. In 1854 BOuvignes is furiOusly
attacked by the king of France. The
town is taken, but the valiant citadel
of Crevecoeur still holds out. Assault
after assault is repulsed. Alas, the
defenders are now a bare hundred, in
Guiding old men, women and children,
then fifty, then ten-at last three
young and beautiful women. 1.-THE
Ladies of Crevecoeur" still hold out
desperately. They are about to be
taken. Rather than serve at kings
feast, they climb to the tOpmOst ram
parts and entwining their arms throw
more the gentle guardian of their
honor. Until this day the
stream continues to weave its liquid
blue shroud over their white bodies.
Doubtless the folklore Of Flanders
differs from the Walloon traditions
and customs. The latter are light and
gay, the former rich in color and full
Of quaint beliefs. The Flemish kerr
messes begin by prayer and the solemn
of priests who thunder from
their .pulpits-"Hell, mind We, opens
beneath the feet of blond maidens who
trip the merry dance beware for mis-
fortune will surely visit the stable and
weigh upon the head of the brawny
woman too easily tempted by foaming
peer and the smiles of women" But
he last words of the priestly warning
nave scarce died away before the fes-
i've board creaks beneath the good
Kings of this earth, and ardent youth !
eels that it lives. AS evening falls on |
he gay Sundays of August, ribald |
songs and old-time dances end these I
TiIlage fetes worthy of a Rubens or
| Teniers.
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27

all the time and could never sleep to
do any good and was often unable to
lie down and would have to sit in a
chair all night long. My appetite
went down to nearly nothing and
fell off in weight.
Z" had no idea Tanlac could do
me much good after all the many
treatments and medicines / had tried
had failed, but it proved to be a win
ner. In a short time the pains com
menced to let up and | could straight
out my leg without its hurting me-
And in little more than month /
could not feel trace of the rheuma-
tism and had actually gained fifteen
pounds in weight. This was six
months ago and l have not been
troubled in any way whatever since.
| am in the pink of condition, eat
ing fine, sleeping fine and working
hard every day. Tanlac has meant
health to me AMI l eve it my heart
lest endorsement. -
Tanlac is sold in GrangeviIle by
Granville Drug Co., in Cottonwood by
Turner Drug Store, in Warren by
Warren Supply Co., in Ferdinand by
B. F. Nesbit, and in Sites by Sites
Pharmacy. (Adv.)
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
LAsso EXPERT HELPS SCOUTS.

Boy Scouts at State College, Penn,
are highly favored in being able to re
celve instruction in throwing the las
so, rough riding and other interest
Ing feats from "Buck" Taylor, who
was for many years with Buffalo Bill's
wild west show.
Buck" Taylor has a tract Of land
near State College, where he plans to
have a stock farm.
He is very kind to the scouts and
freely gives his time to help them
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
HAD HAD TO TO SLEEP EEP|
SITTING IN CHAIR
Portland Man Was In Pain All The
Time From Rheumatism Until He
Got Tanlac

cit was six months ago that Tanlac
set me straight and added fifteen
pounds to my weight, and ever since
then | have been enjoying as fine
health as | ever did in my life was
the statement made recently by o. WI
Axelson, of 244 Cook Avenue, Port
land, Ore.
rs ven years ago | had an awful
attack Of rheumatism, he continued,
'and it kept pulling me down until
during the past year / wasn't able
70 work more than half the time. Ny
whole left side became affected and
If pained me so / could hardly touch
it. Ny leg was drawn and crooked
and if | tried to straighten it out |
simply suffered agonies l was in pain
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
A Shining Light.

"Allce wore two sunbursts, three or
four moonstones and carried a Skye
terrier"
"Then she must have been easily
the star of the occasion"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
Always Happens.

Sometimes bring my lunch with
me."
"Well?"
"Those are the days you get invlt-
ed out"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
A New Breed.

1.-The poet pointed out to you at
the dog show is very peculiar in some
ways. He has perfect passion for
dactyls."
did he have any of 'em on exhibit
ton tbere?"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
The Practical Part

"These people are right who are
saying it is time for man TO assert
himself and be master in his own
house."
THAT'S right. Here, take one of
these cigars home"
Thanks, but my wife won't allow
me TO smoke indoors"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
Real Joy.

"Was Maude really glad to see you
when you came homer
"Glad? Why, when she came rush.
Ing in to greet me saw at once she'd
forgotten to powder ner nose"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
True.
The road to fame
Is long and rough
They only win
Who've got the stun.
Sometimes Difficult.

Little Harry-Papa, what is polite
ness?
Professor Broadhead - Pollteness,
my son, is the art of not letting other
people know what you really think of
them.-Stray Stories.
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
Depends on Value.

"How would you class the deferred
payment for a navy?"
II suppose, according to the KIND
of a navy, it would be either sinking
fond or a floating debt"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
A Wav of Theirs.

Bills have one queer quality"
what is it?"
THE more you contract them, the
more they expand"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
5nnartncsS.

"Don't you think this is a smart
gown" asked the lady.
81 do" answered the gentleman.
that looks especially foolish
Is spoken of as especially smart"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27

THE NEXT IN ORDER.
Mr.. Cheerup: Too bad you lost so
much money in that oil stock swlndle.
But brace up, man. Every cloud has
silver lining.
Mr.. Sappe: Yes, I've heard a rumor
to that effect but | haven't yet been
offered any stock in the prospect.
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
Always a Way.

my husband won't buy me a jew
eled dog collar"
There's a way to get it."
"Huh?"
keep growing"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
a CoIored View.

Sam-Dey say dat de parrot am one
o. de longest lived birds dere is.
Rastus-Ah 'specks de reason TO dat
am, he amt no good to eat.
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
Cynical Suggestion.

"Girls do not seem to take well to
athletics. Did you ever know one who
could make a success of a leap?"
"My dear man, did you never see
one jump at a proposalT
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
A Suuuestion.

"Do you really believe a wife with
good cooking can pull the wool over
her husbands eyesT"
Just try some nice flannel cakes"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
Maybe.

1.-THE cherry tree was once revered."
"And is yet, trust. What you driv
ing att"
Maybe in these days we pay toe
much attention to the plum tree"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
Not fastened to the Idea.

as a wife bound to obey her hus-
band?"
IL must say | haven't seen many
who were tied down TO the job"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27

FOR SALE-A limited amount of
recleaned beardless barley seed at
$3.50 per hundred pounds. Order of
H. II. Highfeld Sites, Ida. 1928
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
Bio Contract.

Big Contract.
The minds of statesmen must expand
In most wondrous way
Each is supposed to understand
What all the others say
Washington Evening Star.
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27
NOT SO FOOLISH.

JACK Is telling around that you
are worth your weight in gold"
Foolish boy! Who's he telling IL
His creditors"
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27

|1age, iE
s. ca
e whilsN
itch Ia
|lsing MI
|st stag
n Cham *
|tised III
felt d
|r using
was PERI
| (Adv.I|
Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1921-01-27

|als for |
county |
|rinting
ION BY |
lat the |
Press, /
IL is |
let be |
De exc |
v Free |
for the /
|ntraet. |
|ontractI
|eounty |
for all |
|oy the
|d, and |
|various |
|ers for |
hops Of |
penn to |
county. /
|verseer |
in the |
official
|l000.OOl
county,
sum oil
for the
JusticeI
Y grant,
Justieel
|recinctsl
in theI
L StitesI
|exaninI
| as tOt
lie. /
lark /
|iairnlanI
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-03-07
SUNDAY SCHOOL
TEACHERS TRAINING
CENTER PLANNED
Ministerial Alliance In
dorses Community
School

church units H. coming. Tor 90 Be-
Gods uurnuSo a. disclosed lu Tho
Gospels and Ep!stlc, oi Ia" Sow
Testament DECLARED tho Roy. " ".
Ylag,r. dean Of 81. Johns cathedral
,uul,n boz Iu address ou the subject
g.ful" M. Atbuqu'rqu" Ministerial
ALLIANCE. in the study OF the Rev.
" 4 Guy this morning
~ may take q century 'u bring II
about but 10 BE- ur'ly coming, he
said TIN. subject Wus thought en-
ur,I, Iauc.rI until recently when
ohur,hm,n uf ,t'IN nam" have come
Goo I.s'r. Uuru Instead OF 2" pres
,ut separation more and more.
I'm. method. wIII DO. that 81 COM
f.f.r.. where. au Christian com
m.a.t.. wiz m1k" contributions.
rttn,r riIu ]uIttt,tiuu ut thu thing
d,l. ID. .U'm The United church
mU-. Do. 1000 Iu,Iu-.N, institution a. To
m,.hul. Uniformity in ritual Is not
u,.,.taTy lu this there must De
latitude, fnr gorgeous ritual Us hep
fuT D.. SOME. vuIl' others hay" "a TEN
u,rIr,,ut helped more by simplest
f,ryir,-. ST. hi,glor pointed out.
rn, proposal boo %ufguulz' % com
w.UrIf. surd.. school tonchorS
I#tiuiur r'ut'r was endorsed by the
ministerial alliance, and a committee
Sass .ppuluIud 90 ,ubicr with liFul'i.
about rho d,.tuu.lty of such % school
conference of teachers OF boys.
SUNDAY school ,luHs's has been de-
N,.YIud durIur tn" past winter
needing ,p,u Sunday afternoon 90
fU. 5 NJ. e. \. Tho proposed school
Ia au uutrsuwlh OF this study 'nu
training CLASS Tor teachers ut All
Grade. m, re- " $ NluhrrpnHl
fu, &c.. G. - hickman and l}nu ~.
r'.s W,I. appointed fu luycs'irll' th'
project
Plane WEI" made FOR the annual
Ur.. Faster revival campaign when
wII begin iu Jll Protestant churches
.u Palm SUNDAY aud coutlnu" the
v,,E u.iuf, Easter. Special meet
an. Ul Do, hold iu each church.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-03-07
Want Protection
For Autoists at
Railway Crossings

Members oft the Santa Fe safety
,.wml''., which held their regular
m rtuIs meeting boz a special car IN
'u, santa u" yards his noon 6''id-
,I tu take steps with the city and
county to obtain more protection to
guf.lstS 90 railroad crossings
If Vf pointed out mt the meeting
that .H MOST ,ns's Of accidents, the
r|raIur,r had blown IN" whisSe but
Wutsu WAS uuh.,dcd by the autoists
e. a. Dr,rtru. u.alumlstrr az san
NIur.Ua.. lrtan Hri' uf Chicago, Mr.
P,.t-uu ,l Wellington. Kan ana j =
McNHrrtH. master mechanic here
wen, fUr .patknrs II was pointed ont
Or. .U. latter that % took u man four
r,... 200 learn 90 run % locomotive
POGO, If fHua .umr children but "iiitr'n
TIH .'.. geo learn O. drive AN auto
..f. favored Do uutiIuE ui
hump. in 'He road Just N"ior' rail-
.ulH .".NsriuL. 500 au'uists Wou'd
..rr..',F 'u drive slowly before
|,r.I.rr . tru-G4uE The ,ity and
county commissioner are to Dee asked
.... D.. .- ..IH D.. seine steps cannot h.
taI.. .u I.,p south Fourth and
south second .'r'uf4 from h'ruwir-
.u,,.A. Iu, railroad officials also
utJ..f tu rH. fast travelling ~ autoI-'-
uu U.. '.r,N Fourth stree, road.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-03-07

You will find il in our Classi.
fed Columns.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-03-07
How Does 1t Feel to
Die? Here's the Answer

'TSCISNATI MARCH UI|
reached 90" 'aud or ttidorph1 rho
end nt tho Earth"
$50 NOS 90" autobiography NJ tN.
mysterious hero iu Prot John iUu.
Iluyd'a scientific romance, .E'id'l
pIH.'
Ana like his hero. Tror. Lloyd.
noted scientist ana author az string
town IN tho IiLo,' i~uururSrl Go tho
edge or tho Unknown Country
But he ala not enter. ~" turned
back Tor another fling at life tu Hu-
ni,gH what hr felt and Thought
when ne found himself ou tho brink
Of eternity.
LLOYD ~ ~ ana had pneumonia. II
was uu Christmas duy that. hYiur
riu." To death Of pneumonia hr APP
preached Etido'rho-tho Unknown
Country
one hearH much OF The dread %
DYING Bnt { learned there is mo-
.U,h thing iu Do" moment when
death o. at hand.
Was u~uconccrn'd I had no
i.1r.
MY Iif,'s work w1s ended. r,u.
ro d's.rc To- liugor. what lur, More
wuuh'
Nly W. concern was for thp,c !
was leaving behind. 1 gave thought
tu what l ought tu Say in farewell.
But when { attempted lu frame
my thoughts into words. / couldn't
peak
.Eut horc I am, back.
am anxious tp go back tn Work.
Life lg worth living only 30 one 'In
do useful work So I ann NOT going :"
retire al ~.
] be-.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-03-07

You've wond'r.i how II Zee T. H.
iIr9 Prof. LLOYD returns from thr
boundary tine at lfr nud death tu
tell. iii- ds-s ripituu conforms
with iliat uf iIir hyrp uf his h'-Ik,
IudurphH." WEu tuuL q lkr jour
nrN aui 4iN- 81 &C. y ! stepped
onward and upward perfect rr-t
came uNrT uN troubled spirit. vi
thuuciUt- uf furHiTr Time vanished
ia, cnrr- uf lite ut.l'sl. accepting
Tor Iu,c or my drar uuc- sttll
rurth-cuthriIIcd. and the -trpnd oi
-urruw that. -tr'''hing from -nUl
to soul. linked H. together, the
past b',amp u hiHuk'
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1921-03-07

The Herald is the New Mexico
paper that takes the Want out
of Want Ads by bringing results
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1921-09-24
DEFlNlTENEss OF ADVERTISING.

Here and there one finds mer.
chant who says he has tried advertis.
Ing but never made 1t pay. The chan
ees are ten TO one that he simply
needs to study denniteness.
The principle OF the specific fac1
and the specific instances. affect all
writing and speaking. They make
one mans advertising partial fail.
ure while anothers Is a money getter.
II one msn visits a strange city, he
comes back talking something like
this. at was fine. grand. splendid
His talk evaporates into. vague. gen
eral phrases. The people that hear
him talk know no more about the
city than before. He has few listen
crs. whatever his subject OF CONVEX
sation may be.
Another man remarks about the
same town, that IL Is full of buildings
twenty stories high, that the streets
were so crowded he had Il wait ten
minutes at one cross walk to get over
and that people were always. in hur.
~ and the street railway conductors
always said step livelyi"
After such man has talked few
moments you get some idea about
the place he describes. You see II
with your own eyes.
Every man who ever made sue
cess as newspaper writer has learn
ed thta you must give personal Incl
dent and actual happenings to MAKE
any kind of news article interesting
IL the reader can't sc the thing with
his own eyes. the copy won't sell.
Just the same in advertising. II
you merely say BEST stock in town
the reader may or may not believe
YOU. Try picking out the best values
in your store. give few "details about
them so the purchaser can get som'
idea what they are, then name th'
price. The reader then sees the bar
gain with his own eyes, Is interested
and feels a desire To buy.
That is all there is to good adver
Using. Ii does not require wit, no
literary or technical skin. Just 'com'
down TO brass lacks" Give the plall
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