Pueblo chieftain., 1921-08-29
BY Frederic J. Haskin.


Albuquerque. N. M. Aug 26.-"Sheep
is dear and deer Is cheap, but a tend
erfoot is valuable beyond all calcula-
ton
Some southwesterner y,ade the above
epigram long time ago, and the last
part Of it, at least. has been steadily
gaining significance with the years.
Sheep are not dear this year. On the
contrary. the bottom is out of the wool
market and wool is about the only
thing that brings much money into
New Mexico. The cattle business is al
50 up against hard times. Good crops
are ripening. but there is little market
for them.
Tenderfeet. on the other hand. are at
a premium. Every dollar in the tender
foot's pocket looks twice as large to
the native as it did a wear ago and
the tenderfoot always has dollars in
his pocket, and there arc many ways
of helping him spend them. He must
he fed and housed. of course. but in
addition to that he must he supplied
with large assortment of souvenirs
and curiosities, and above all he
must be shown the great southwest.
Taking care of the tendcrfoot is
really becoming leading industry in
the northern half of New Mexico New
Mexico is just beginning to he dis
covered by the travelling public, and
each year brings tourists in larger
numbers than the year before. IT
a little this year. the stream Of jitncy-
pilgrims which flows over the trans
continental roads was great enough
to make up the deficiency.
Albuquerque caters to the health
seeker rather than the pleasure seek
er. II has half dozen sanitartums on
the high mesa to the east of 1t, IL has
some of the best tuberculosis special
lists in the country, and it has a long
list OF complete recovcries from tuher
lrat ffn G G n
prepared to take care Of the man who
wants to sec the country. There Is al
least ono organization which makes
business of taking the tourist any
all about 1t. and there are several
shops where he can get the load oil
Indian blankets. pottery and baskets
which every traveller to this part OF
the country brings home with him.
The Indian Country
New Mexico is a country admirably
adapted to the entertainment of the
man from the east. 1t in a land of
level platcaus broken by mountain
arc the villages of the Pueblo Indians
tho only Indians in America who
still live much as they did in pre-
Columbian days. These Indians have
every summer a number OF dances
and fiestas which provide spectacle
of barbaric beauty. In addition tc
these living Indians. there are the
! dead cities of tho cliff dwcllcrs. Won
dcrfully preserved.
| Tho roads across tho mesas arc
smooth and good. The mountains sup
ply scenery that will bring an cjacu-
lation from the most hardened sight
seer. There are hundreds OF mountain
streams alive with trout. and gooo
this. the southwest has a certain fasci-
nation that Is indefinablc. Whether II
is the cver-varyinE beauty OF the
country. or the peculiar stimulating
quality OF its air. or its rcstful. good
natured. unbusincsslike atmosphere,
or a combination of all these things
tho southwest has the power OF at
taching people to II. Tho man who has
been there once yearly always resolves
, that he will come back some time
There arc thousands now who come
back every summer.
Tho New McNicans have been quick
to realize that their country has n
great future as a national playground.
and that that future depends upon
keeping their country tho odd and
beautiful place that 1t Is. They arc
preserving their antiquities. they arc
cooperating with tho government for
the protection Of their forests and FISH
and game. they are building roads and
| trails. they are even making oNci
their towns and the houses they live
in.
You must go to Santa Fc to sec this
last process At its best \ largo num-
hor OF artists and fcw writer's Rno
archhcoloEists haN" settled at Santa
10. and those have been Joined by tho
more forward looking natives In nm
effort to make Santa Fc, which is the
second oldest city in tho United States
also ono of tho most picturesque. 4
new hotel. a new postofficc. and new
, thcatcr arc now being built about its
| ancient pllzR and all Of these arc
being done in tho Pueblo Indian style
~ architecture, and. decorated hy
artists OF high ability. In addition to
| these public buildings. many privat,
residences arc being built in tho same
curious style. The result Is that San
tn PC Is acquiring an appearance OK
tromcly exotic and foreign