The star-progress. (Opelousas, La.) 1917-1921, 1921-01-05
OPELOUSASSTORES
DISPOSE OF GOODS
AT LOSING PRICES
Merchants Wisely Deter
mine to Unload Even at
Big Loss
PRICES HERE LOWER
THAN ELSEWHERE
Advertising Publicity APP.
pears Favorite Medium Of
Business Men

Unload! That is the favorite mot
to and watchword of merchants all
over the land. It has equal signin-
canoe in Opelousas as in any other
city town and village in the country.
Storekeepers realize they must dis
pose of their stock, even at big loss
for falling markets indicate with GER
tainty that future sales must be made
at even lower prices than now in
force, this predicated on wholesale
prices being much lower than now.
Opelousas stores have been selling
as cheap if not cheaper than stores in
large centers. The campaign of pub
licity in this city has been in keeping
with the times, and the values offer
ed by our business men have been
marvellous and attractive in the ex-
IRENE. There has been a price-slsh-
ing all down the line, and the mer-
chant who loaded up when goods were
high saw the inevitable and determin-
ed to unload and pocket his losses. It
was a wise decision and the thought
once conceived was Immediately put
into practice. AS a result buyers in
Opelousas and Opelousas' trade terri
tory have been offered some wonderful
bargains and the throng Of daily buy
ers in the stores indicate strongly
that the people read and keep up with
local happenings and are taking ad-
vantage Of low prices for needed
goods and are stocking up while the
values are good and prices low.
Newspapers in all cities and towns
have been crowded with mercantile
advertising. If this form of publicity
did not pay the business men would
not invest in it, The volume of news
paper advertising has been greater the
past year or two than ever before
known and the future of the field is
absolutely known. Manufacturers.
merchants and business men realize
now more than ever before that adj
vertising sensible advertising in
daily and weekly newspapers the
best way to spend money for publicity
and publicity is the very life blood OF
modern business.
The merchant and manufacturer
that sits tight and refuses to advertise
is going OF pass from the stage of ac
t1vity through the medium of an ad
graVated case of dry rot-that fact is
patent and indisputable. 1t is use
less to preach the old-time song thai
you are known and yorr goods and
store needs no publicity. That is the
swans song sung by many a man
whose establishment is now number
ed among the has-beens, and the bust
ness graveyard is rich with the re-
mains and well ornamented with tbe
tombstones of business houses that re-
FUSED to spend few dollars for pub.
lclty-just because they were well
known and people needed no invita-.
ZION to come and buy! While thew
were negotiating, in blissful ignor
ance, their live and wise connection
got busy on campaign Of advertising
offering the buying public attractive
prices which insured steady stream
OF business at fair profit simply ner.
ished Of the aforementioned dry-rot.
Just because the war is over; lust
because business has slumped and
values made big slide downward is
no reason why advertising should
drop. On the contrary, now is the
time as never before, when the wise
merchant will increase his campaign
OF publicity in order to maintain the
volume of bushes he has heretofore
enjoyed. There is no secret about
that' and once again we may be al.
lowed to quote the perhaps thread
bare but automatic saying-"IT PAYS
TO ADVERTISE"
RVrnI