The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1921-11-01

] 81 ~ IVA SSbs :.
ammunition. After all, a bullet or q
| shell reaches a small mark as com.
pared with the written word and its
impact upon the minds and hearts OF
its readers Publicity instructs pub,
lie opinion, ii guides for good or i'll.
Social intercourse that is left to
chance environment seldom Yields
anything Of worth. Ii is drifting
through life and accepting its tips
( iike an itinerant eking out his inane
existence But SOCIAL intercourse, in
telligentiy sought and directed. is in.
variahly means OF self-development
and a material increase OF self-values.
T Net your value to yourself alone. but
your value to society, to you profess
ion, your business, your family your
city, state and country, rises in lust
that ratio in which you embrace and
intelligently direct an enlightened
social, civic and Industrial inter.
course. This is not an age Of indie.
pendence, but one OF interdependence
Reduce this to the terms of the
new science and you have publicity.
| in other words, an affirmation of your
desirability as citizen, business OF,
professional factor In your sphere.
Hide yourself, shrink from your fe!.
low man, sneak through the by.ways
when the broad open road buzzes
wit the traffic Of mankind and your
chances OF getting anywhere are
bout as great rs a submarines
ou'd be on mountain. The man
cent on achievement. or the institu-
tioil that doesn't advertise in this
age, has reversed the levers and Is
being propelled backward. If there
are shady reasons against adyertls.
ing. there can never be any success
until the shadiness that prevents the
fun light Of day Is removed Re.
fnemeer that, II In an invariahle
nue. somewhere there is a skeleton.
On the head Of advertising, Henry
wellington Wack. contributor OF
many forceful articles, and one of the
greatest municipal publicity experts
living. had some humorous remarks
to make recently concerning advertis.
ing. lie was in charge of the 250th
anniversary of the City OF Newark,
New Jersey, now a city OF 100000
| preparation, twenty-five minutes from
the cart Of New York City, yet rap.
idly growing OH absolutely independ.
( cat lines In The Newarker, mag
azine Of which he is the editor, he
said. ---
Nature is the greatest OF adver-
tisers. She produces nothing which
does not maintain its publicity depart
ment. Her flowers have perfume Of
/ infinite variety to lure that which fer.
tllizos them into further fecundity. to
proclaim their presence TO bee. bird
and insect life. They have color By
which they may be distinguished.
and some have luminous attributes at
night. That is intelligent floral pub.
LEFTY, not an accident.
The vegetable family is persist.
eut advertiser; no one would say
that the onion or garlic were very
modest advertisers The 200. OF
course, has some advertisers watch
ought to be suppressed
These pleasantries, however, have
nothing to do with the subject in
hand AS Mr. Wack himself has
taught millions, the town that would
thrive is forced nowadays to a6yer,
tise; il it does now know enough to
advertise it will remain just where Il
is II it tries to thrive In stiff aloof
ness from other towns. it will ossify!
: terio-sclerosis will deaden 1t, as a
physician might put it. 1t must make
itself and its products known Talk
| ing among ourselves is not the kind
of publicity that propels lis any
where.
The modern attitude toward virtue
beauty, genius, talent, wealth. desir
able possessions and achievement is
that il these be unknown, unemployed
and unheralded, they are of no mater
ial value in the sum Of human endeay
or. A potential Shakespeare, New
ton or Lincoln may sit beside us
any day in street car: cure fol-
cancer and poverty's panacea may
lie unused within our grasp. Without
the revelations Of publicity thes,
great men, and this boon to the at
ficted are lost to mankind
Internal activity, periodic politca
Iupheaval, snug eontentment, and al
independent social attitude arc no
the forces that create a thriving
town. The town owes q further duty
to the state, to its own opportunitio,
and to its citizens. 1t must assocl
ate with others. II must have TIA
intercourse with the world OUTSIDE
which publicity alone can create. !
should engender the spirit OF socia
and industrial, as distinguished iron
purely political, participation in tn
state and nation.
To do this effectively 1t must in
form the state and Nation by SAN
and persistent publicity, what 1t
aiming at and what it is achieving
what il makes and sells and what i
desires to make and sell. 1t must II
dicate its manifold advantages as Al
abode and workshop of men an
women Of purpose and notion /