Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1921-12-01
PRINTERS INK IS MAGICIAN'S
Wand FOR DIXIELAND


grave were imported from Pitts
burgh.
''They buried him beside the bes
sheep-raising country on the face O
the earth and yet, the wool in th
coffin bands themselves came from
/ the North. The South did not furnish
thing on earth for that funeral bu
the corpse and the hole in the ground
"All From the North"
"And they laid him away, and the
clods ratified down upon his coffin
And they buried then in a New Yorl
coat, Boston pair of shoes and a
shirt from Cincinnati, leaving hin
nothing to carry into the next world
to remind him of the land from which
he came, and for which he fought for
four years but the chilled blood in his
veins and the marrow in his bones"
It was advertising that changed the
South that Henry w. Grady pictured.
Today, Southern people may buy
Southern made shoes, hats, suits
gowns, steam engines, automobiles
and, in fact, almost any commodity
that is made anywhere in the United
States.
Not only are Southern made goods
sold in the South, but they are in de
mand and are shipped to all parts If
our own country and to foreign coun-
tries.
The upbuilding of the South indus
trlally has been due to advertising
The success experienced by the few
Southern manufacturers who first had
the courage to advertise encouraged
not only other Southern capital tc
enter the industrial field, but brought
capital from other sections of the
country to start manufacturing plants
in the South.
These new manufacturers in their
turn advertised and became success
ful. At the present time some of this
country's largest advertisers, doing an
annual business amounting to mil
lions Of dollars, are manufacturers To-
Gated in the South.
The growth of the South industri
ally has in its turn made the rapid
growth Of Southern cities. During
the past twenty-five years there have
been Southern cities that have doub-
led their population, not once but time
after time
The South today has 6 number O.
cities which have developed into great
centers In these cities
are huge distributing and jobbing
houses representative of practically
every line of merchandise. Of 81
much Importance as distributing cen
ters have certain Southern cities be-
come, that hundreds of manufacture
ers located in other sections of the
country have chosen them as loca.
tions for important branch houses.
South as Playground
Advertising, however, did not stop
at developing the South agriculturally
and industrially. 1t developed the
South as a great winter playground
There was time when the South
as winter resort was neglected Ad-
vertising has changed all this and
now Southern resorts entertain thous-
ands Of visitors during the months
when the North has its inclement
weather.
Advertising has acquainted people
with and sold to them Southern in
dustrial and agricultural products. It
has built up Southern cities and peo-
pied the Southern resorts with visit
ors. 1t is recognized by Southern peo-
pie as the greatest factor in the rap
id development of the South and it's
lands and mineral resources.
To so great an extent do Southern
people believe in the power of adver-
tising that New Orleans has already
made large advertising expenditure
in telling people of it's many advant-
ages. The state of Georgia is plan
ming to conduct an advertising cam
paign extending over period of years
Savannah, Georgia, and Montgomery,
Alabama, are each to put on an ad-
vertising campaign to tell the rest
OF the world the advantages of locat-
ing in a Southern city. Proving that
they believe in and practice what they
preach, the Southern Newspaper Pub
fishers Association has conducted a
remarkably successful campaign sell
ing the South to the rest of the Unit
ed States. There is not another sec
ton of the United States which be-
ileves more in advertising or shows
greater results from advertising than
the Southern States.
What has been accomplished in the
past by the South through advertis-
ing IS only a promise of what it will
accomplish in the future with it's vast
mineral resources, its wonderful agri-
cultural facilities, and its growing in-
dustries all backed by the power ol
advertising.
BUILDING DOUBLES IN EAST
hington-Building contracts fol