The courier-index., 1921-05-13

With more than 200 representa- tive merchants and salespeople pres ,ent the business lecture given Friday night in the Elks home, was biz success. The lecture entitled "Get ting the Most Out of Retailing, was delivered by Mir. c. A. Yunkes a representative of the Nationa Cash Register Company, who spoke under the auspices of the Lion; Club.
 The lecture, which was illustrated with nearly 5000 feet of moving pictures, was preceded by showing some very interesting community welfare pictures.
 The community welfare film show ed the results of this kind of work in Dayton, Ohio, the home of the National Cash Register Company The audience marvelled at the trans. formation of civic conditions, a di' rect result of the concerted efforts of progressive citizens. It was stated that the changes and i'm provements made in Dayton may be made in Marianna if the people will get together and show the right kind of cooperation.
 The speaker made vigorous ap peal for better system in the oper. ating of every kind of business '-It is only natural" he said, that each one of us should want to get the most out of the work we are doing. or the business we are in yet we must not forget that GUS toners are justified in buying wherever they can get the most in goods and service for the dol. lars they spend.
 Tn these days of competition, Il is not easy to be successful mer' chant. There was a day when { merchant could sit down and wait for business to come, but today he must coax trade through advertis ing, displays, store arrangement prompt and cheerful service on the part of employees. The fact is the merchant who aims at the high est success has a big job on hi' hands.
 Competition is proving that store methods and store service must be improved to meet the de mands of the buying public, anC at the same time make a reasonable profit. Experience has shown tha one of the best ways to get more out of retailing is to study anC profit by the methods that have en abled other merchants to get ahead
 "The National Cash Register Go always has tried to help merchant solve their problems in this way For more than twenty-five years W, have been collecting the best re tail ideas, plans and methods iron successful stores Tn all parts of tn, world We have accumulated 1: vast amount of material, simplified condensed, and charted it and il such meetings as this have passed it along to those who could use it It indeed is one of the hopefu signs of the times, that merchant are getting together through sucl organizations as yours to stud, these plans and to work for tn, common good.
 ''The store than knows best hoy to please the buying public will ge
 
 the most trade, but unless at tn same time it can make a profit, i cannot succeed. To succeed stor must be thoroughly organized. Tn help must look after the details leaving the merchant free to keeI his fingers on the pulse of tn business and give time to affairs o the community.
 Customers should be told yer promptly about the goods carried and impressed with the fact tha the store is wide awake and pro gressive. Goods must be displaye so they will attracs and please tn customers.
 "The salespeople should be mad to know the value of giving prompt and satisfactory service to ever customer. Merchants should kno' rather than guess, about the in portant facts of their bushes.