The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1921-06-24

for several weeks, ana IL WoUlo pe
worth a whole lot to this town as well
as Abbeville. That also is a sugges-
tion. Of this business man who is writ,
ing to the paper.
We quote one paragraph of his al
ticle.
"Good times are not coming again,
they mustfbe brought and if will take
cooperation and pep and hard work
to bring them. To this end, wish
to suggest that the Chamber of Com
merce and merchants set forth spec
ial day at regular intervals to be
known as Dollar Days and for every
merchant in town to put on special
sale of some article that will be big
enough bargain to bring in the peo-
pie, then for big newspaper adver-
tising campaign along with any other
form of advertising such as distribut-
ing circulars, automobile signs and
boosting by ALL" .,,.
Some weeks ago Mr.. =. A. Carpen-
tef of the firm of Haltiwanger and
Carpenter of Newberry put on just
suchfa sale by himself. Mr.. Carpen-
ter is very enterprising merchant
and knows the game and gives his un-
divided attention to his growing bus
mess, and he was SO we'll pleased
with the results to his own business
from, that sale that he is arranging to
put on another in a short time. 1t
was decided success and if one mer-
chant can make it a success why
should it not be a much greater sue
cess when all the merchants engage
in the sale and cooperate in the eff
fort to make it succeed?
Now the chamber of commerce
could very well help in the advertis-
ing of the town if it were a town af-
fair, and all the merchants engaged
in it and putting on such sale, but
when it is undertaken by only one
merchant the chamber of commerce
could not very we'll do much adver-
tising and publicity work for it, be-
cause that would be advertising one
mans business, but when all the mer-
chants of the town, or so nearly all
that you could not tell the difference,
went in then there could be whole
lot of advertising done in a general
way that would advertise the town
and at the, same time advertise the
merchants without the advertising be-
ing for any one individual
1t is fine plan to do wholesome
advertising for the town, and at the
same time give our merchants a good
trade and bring people here who may
be would otherwise not come. The
truth is, the merchants of Newbery
reed to wake up just little in the
matter of advertising. We need an
awakening in the matter of publicity
of the right sort. We never did want
a man to advertise in The Herald and
News as matter Of helping the pa
per, but because it paid him to put
his money in the advertising. Of
course every one understands that the
newspaper could not exist in any
community if there was not a good
sale in that community for the space
the paper has to sell, and at living
price, but the man who does the ad-
vertising should get value received
for the money he puts in it. The
trouble with the country publisher
has been all the while that he mini
mize the article he has to sell as to its
commercial value. And when the
business man gives, as he calls it, the
newspaper>man an advertisement ne
has sort of feeling that he is just
contributing that much to the sup
port of the editor, that it is a sort of
charity. The space that the newspa-
per has to sell is just as much mer-
chandise as the goods on the shelf of
any merchant in town, though it is
perishable and must be sold from day
to day and used at once or it will not
keep: