The Birmingham age-herald., 1921-09-30
PLAN OF INSURANCE EXCHANGE ADOPTED
 BY NATIONAL BODY
Local Insurance Mans Sug- gestion That Word "In- Suror" Be Used a Guar
 antee Meets Approval

The plan of the Birmingham Fire and Casualty Insurance Exchange to have the word "insuror" become a guarantee of the ethical, honorable and experienced insurance man, has been adopted by the National As sociation of Insurance Agents. In- formation to this effect was received here yesterday upon the return of Charles L. Candy, a member of the local organization, from the national convention at Los Angeles. H. w. Cranford of Jasper was the other Alabama delegate
 The purpose of adopting the word "Insuror" Is to make it's use by an insurance agent mean the same thing to the public that sterling" means when stamped on silver This word will be the basis of an advertis- ing campaign which will set forth the advantages of dealing with an in" suror" instead of a man who does not have the right to use the word.
 Word Copyrighted
 In order to safeguard the use of
 
 righted by members of the Birming ham Fire and Casualty Insurance ex- change, and by permission from the local organization, it can now be used by members of the national or ganization.
 The suggestion for the use of "In suror" was first made to the Bir- mingham exchange in May by Tom c. Estes, president of the local insur- ance men. It was adopted unani- nously and he was instructed to take the matter before the state conven- tion. After securing it's adoption by the Alabama organization, it then went to the national meeting. where 1t was adopted. It is planned to use the designation on the station cry, and in all the advertising of members as a guarantee of expert ence and ethical dealings.
 Tom Estes' Suggesttiop
 Tn recent months and years, there has been a continuous and fruitful effort made by the National Associa- ton of Insurance Agents to engen- der throughout it's nation wide mem bership a higher order of principles and practices in the business of in surance," said Tom c. Estes, presi- dent of the Birmingham exchange, and originator of the term "insuror. There has been brought into the in- surance agency business more high Iy qualified lot of agents who, through their local, state and na- tional organizations, are upholding a code of ethics common to members of the national association through out the country.
 In cooperation with the national i,, nnffrtG for better business conditions, the Birmingham Fire and Casualty Insurance EX- change on May 10, 1921, adopted the desiRnation "insuror," the term be- ing applicable only to members of said exchange. who originated the word that such a coined and copy = righted designation would at once distinguish between members and non members of the Birmingham eX- change.
 Members of the exchange had found themselves being called in- surance men, insurance agents, in surance dealers,' and other designa- tions which were common to any and all kinds of men engaged in any and all kinds of insurance, business. And so the exchange adopted the word 'insuror for use as distin- gushing mark. They felt that if the designation were adopted for use throughout the state of Alabama by only members of the state assocla- ton, and in turn adopted by the national association for the use or only it's members throughout the country, it would further the nation- wide movement for betterment or the American insurance business ana for the enforcing of high principles and nractices and fair dealings.