Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1921-11-03
DEALERS SHOULD
HAVE STOCKS or
Advertised LINES
FREE Sell LII G GOODS
WORTHY OF C0NSIDERA-
TON NOW.

Every concern whose goods are sold
through i0lhcf and retailer and whose
ADVERTISING expenditures during th'
year 1921 have been cat to tho quick
,H th, dead b. beginning to appreh"nd
o u,w conception ot oue quite import
ant function o advertising that up Co.
This um, bias pu.sibly escaped notice.
81, refer t0 that peculiar faculty pns-
4sssrd Ly heavily advertised products
fult .s sometimes called lr,es"llIns
The-, are none eu blind ls those who
win not see. printD lns bass 900 DE-.
-ir, 200 shout q tUd SOD. sn BOZ the
faces 81 those advertiser. and there
W.r, more than one COZ two cd them.
who. early boo the present year Mid
with unnecessary acerbity This D.
goo tim. 200 advertise. Instead. We viii
put 90. money into other forms ~ trade
promotion and dealer work Spending
money fot advertising when the CON.
sumner o. in nn mood to listen il vast
ing it,
Then they went o. the jobber and
dealer and argued and Wrestled. and
Boo the end came ont by DO, seIisamc
door through which they entered The
money saved hy not advertising was de-.
Quoted from the demand The manu-.
numer might have been able to show
%. dealer. with pad and pencil just
where some 90 that saved money could
go tu tlr dealer Boo margin 81 profit or
volume &C sales But the thing he
failed Oh dwell upon with particularly
was turnover aud just what would hap
u,n tu If when thg force off Advertising
WHs taken away from g..
lu 1 recent messing" Goo tho trade. the
Joseph Camph1I Company. maker ui
.ClmpheH- SOUNDS ana pork and beams.
puts th, matter Boo way that can
scarcely D, improved upon
"N, nIms believe boz ou. dlstrihut
500 buying Camuh'us products as Co.
secure th, fastest turnover Consistent
with positive certainty of uninterrupted
service 90 tao retail trade vs., viii do
our utmost Co. srr that they get prompt
srryie, af our end hut iu turn, We ask
thar they usur. a smooth flow of our
product. into uninterrupted c0usump-
iion This b. I- Important f0r them as
tof us
w. further favor. ON the part of
iohbrr- policy ol concentration an
lines and brands chat present the l,1st
sll,s resistance. Goo The end that turn.
owes ho facilitated aud capital made
mor, fluid
Tho prime function of thu merchant
D. Co. discrluinat. fur his customers.
u. should d,cid, which lines are free.
selling and which i- th, best brand in
.,3sh line. and SEQ Gar as may be-. com
opntuto on Those best brands
business should be made 10 90 the
times ", don't know ~ anyone in tho
u1do who can afford M, luxury OF own.
INK idi" money
TN. advertising 81 the Joseph Camp.
holl Company has been going ON with
cheerful and uninterrupted regularity
lll during tho momentous year now az
thc Tag end 81 Cos third quarter And
here Be- the company testimony. Dr.
there haas been e concentration of olpi-
.'ol on the part of merchants during the
present year. what better advice could
ac given than o. urge them 90 c0ncon-
trltc their lines and brands % those
that present the least plesrcsist1uce
and ave 'fr,.selling
And what happens Co. tho products Of
the nonpdycrtiser In 70 case like thote