Arizona republican., 1921-05-21
SANTA FEE OFFICIAL GIVES VIaWS
 ON BOOSTER EXCURSION'' SCHEME

those industries which will be of inn mediate use to them- He should know that there will be a creamery near to take care of his milk; can ming factories to buy his garden truck and fruit, packing houses to relieve him of the labor of trying to find a market When a farmer has har vested his crops, he has done all that should be expected of him. To make
 him a salesman and business man is to ask too much of him. Let the business men of the community take care of his business problems-he will
 take care of his farming.
 Tn starting any campaign to at tract farmers to an agricultural sec tion, consideration should be given to the thought that many parts of the United States are attempting the same thing. It is not enough then. that he shor1I be offered merely an opportunity / buy land. He must be given such inducements as will. over come the competition of other centers. And the greatest inducement is that which makes him conscious unit in the community from the moment when he enters is"
 MT. Seagraves also spoke briefly of the means which have been used to attract settlers. The most success lul OI LfltSti He ut6idi0tA IdN6 Dt6ll the placing of exhibition booths at the great middle western fairs. and the 1 placing of advertising Tn the classi- 1 fled columns of the great metropoli- 1 tan newspapers.
 While it may seem an anomaly to l look for settlers for farming region 1 in the great cities, nevertheless my
 experience, especially lately, has been that these are the very places in which to find them,' Mir. Seagraves said. During the years of the war
 thousands of people from the farm
 ing centers were attracted to the large
 cities by high wages. They were
 thrifty and business like, and they
 saved their money. They are now looking for an opportunity to get back
 to the land. They have money, they
 are acquainted with farming, they
 are above the average in intelligence 1 they know what they want and above all, the good habits which made l them successful in the big cities will make them successful on the farm i They form, in my judgment, perhaps l the most desirable kind of colonists for they become assets to the com munity a S soon as they enter 1t.
 we hear much about display ad- vertising and the spending of huge amounts in this manner, but it is my 1 belief that the prospective emigran1
 who disregards big type and multi plicity of pictures and is content tc 1 wade through column after column o1 classified ads to find what he wants is the kind. of man that any com munity needs. I have interviewed Hundreds of these, and I find thar they form a most desirable part oi l the population.
 There can be no question of the
 value of advertising through the
 medium of the great fairs of the
 middle west. Some of these have g
 daily attendance of foo, 900 to 150,000
 representing an area of country that
 could not be reached by any other
 means. good exhibit. with plenty of literature and other sources of in- | formation, will do more to start peo- | pie thinking of your opportunities
 than all other forms of attraction
 combined. No farmer sells his land
 and moves into new country on the
 spur of the moment. We have found 1 that it takes from one to two years
 for him to make the change. To hope 1 to get his name on the dotted line | in 15 minutes is folly"
 l MT. Seagraves will spend today il looking over the valley. While here
 he is a guest at the Hotel Adams.