The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1921-12-04
CLAIMS THEY ARE
MAKING SUCCESS
in REALTY FIELD
Peculiarly Fitted Fer
Hard Sales, Declares
Expert Realtoress.
BIG CHANGE COMES
Cites Feminine Qualities That
Blaze Trail for Ambiti-
Gus Ones.
BY C. LOUISE sLoCoMB.


like the public. in general-was
not conscious OF the executive abil-
ity that lay dormant in the busi-
ness woman. But the war gave
woman many unexpected opportuni-
ties to prove her capabilities in
variety of lines, and one of these
was real estate-National Real Es-
tate Journal.
So in the last few years we have
seen a marked change taking place.
Friend wife no longer waves good
by to friend husband from the front
I.Orch as he starts of to business.
She. too, puts on Der hat and sets
cut for the office: and for the rest
of the day we ind her engaged In
business, negotiating leases buying
and rtmoeeling properties, etc.
What are the reasons for the en-
trance OF women into the real es-
tate profession? What is her func-
tion there? Certain qualities
women possess that make them pc
culiarly fit for this profession. CHIEF
among these, probably. is that elu-
sive characteristic usually dismissed
under the term 'woman's intuition.
1t is this quick intuitiveness which
is. in part, at least her raison
. d 'etre in real estate. This intuition
helps her to jump to the heart OF
the problem at once, to enter into
the prospects psychology, to grasp
the situation quickly and thorough
". She has a sharp wit, a readi-
ns.s 20 grasp detail that enable her
to make the best of Q given situa-
ton.
These qualities are essentially fem
mime, and that is why women are
so valuable in the realty business
The man has courage, strength and
foresight. Combine these with the
woman's ability to handle details
and her understanding of her fellow
women, and you have a strong part
nership. Hence we see many women
associated in amicable partnership
with men, experimenting the man
good qualities with her own.
Women are naturally homemak-
crs. What more natural than that
they should be successful nome
brokers? A woman has dehn1te
idea of what a home should be; she
appreciates it's comforts ana con-
venfences as no man can. II Is pos
sibla for her. therefore, TO under
stand
wants. She can share and sympa-
,biza with their pet whIms, and she
an emphasize the good points OF
~ house under considerauon-the
,ine-saying features OF the Kitchen
INC ~oodly number of clothes CLOS
cts the amount of shelf space
More Than Business.
To the woman. selling mouse ID
Snr takes a personal interest III
gerry home that she sells ana her
enthusiasm IS contagious Her SIN
csre interest is transferred 10 'he
prospect. ,.I 10
Newspaper men have what Is
known as a nose for news. some
thing of the same sort belongs 10
.1,. reaIty woman She senses
special home that would appear 10
a particular prospect l nave known
of more than one case where the
,yonsn broker sold her first pros
pect the very first house shown.
She knew what her customer want
cd and she went after IT.
woneu have another valuable
oualitv-versatiIity II you are NOT
aware of woman's resourceful-
ress let me quote from a newspu-
rs,-i article by Clifford Brokaw of
~ New York Tribune. The au-
tomobile Is a home necessity for
f-Isnd wife, head of the household.
Iyith IT she taxis her husband to
bis morning tain on time. She
makes a bus out of it to carry the
,-bildren to school. She makes a
tr;,Sk out of it during the family
sbopuing. In the afternoon it is a
Measure car for an outing, and
again In the evening she taxis TO
the depot to bring his lordship
home to dinner"
Her resourcefulness is just as
useful in the real estate business.
She somehow knows what sales ar
cuments are going to prove con-
vincing, and she makes the best
use OF them.
Z So We find that IL Is these WON
Ianly"- qualities that make women
good real estate brokers. They are
not seeking to deprive men of their
laurels; they are not trying to take
unto themselves masculine prerog-
atives. But alertness, sympathy.
vision, and that elusive intuitive-
ness are invaluable aids in selling
homes, and since homes must ap-
peal frst OF all to women. II Is not
strange that women should be sue
crssfui in selling them.
Women are becoming more and
more a potent factor in the realty
business, and their seriousness is
demonstrated by the rapid Increase
in their numbers and by their ga
gerness to organize. Portland has
its own woman's realty board. COM