The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-09-13
SERVICE is FIRST
Wood Motors Makes Every Ell
fort to Please Patrons.
Excellent Results in Buick and
Cadillac Sales Here.

Noel V. Wood came to Topeka as
the Buick representative January !,
1915. He obtained a salesroom on
upper Kansas avenue and started
business under the name of The To-
peka Buick company The organ1-
cation consisted of Mr.. Wood, a me-
chanic and a porter. In six months,
on account of the growth of the Buick
business the space of the plant had to
be doubled. The following fall the
space was again doubled, and in June,
1920, Mr.. Wood moved his business to
the present location at West Sixth
avenue and Van Buren, street, which
is a large brick structure that was
erected expressly to suit the needs of
the Wood Motors company.
The organization has grown in the
space of five years from three in num-
Der, including Mr.. Wood and two en-
ployes, to forty-four employees, which
include the salesroom and the office
and shop forces.
In this remarkably short time Mr..
Wood has built up a motor business
that originally required a location
with only a twenty-five foot front to
one that covers half a square block,
every inch of which is utilized;
The firm was started under the
name of the Topeka Buick company
On November, 1918, when Mr.. Wood
obtained the Cadillac agency. the firm
name was changed to the Wood Mo-
tors company.
New Plant a Model.
In the present location the entire
plant is exceptionally well lighted and
ventilated. The spacious sales and
display room has the entire frontage
on West Sixth avenue and Van Buren,
street of fine plate glass windows.
A beautiful tile floor, comfortable
wicker furniture, ferns and palms
make an attractive setting for the dis
111o %, i'll
Connecting with this room, to the
south, are the private offices and the
business offices.
South of the offices, with a drive
way leading from the east entrance.
is the service receiving room and the
service station office. The west end
of the building is given over to the
salesroom of the renewed cars and
the repair shop. sr-5
On the second floor of the building
there is an extensive stock of Buick
and Cadillac parts, tires and every
thing in automobile accessories.
Buick in Eleven Models.
The Buick car is made in eleven
models. The four cylinder cars are:
Roadster, touring, coupe and sedan.
The six cylinder cars are: The three
passenger roadster, five passenger tour
ing, seven passenger touring, the light
six coupe, big six coupe, five passen-
sedan.
All Bucks are being delivered on
cord tires with no extra charge.
Behind the sale of a Buick car is
the assurance of reliability and per-
manence, both of the car and of the
selling organization.
In discussing the Buick car, Mr.
Wood mentioned several leading fea-
lures, some of which are, the high
efficiency of the valve-in-head motor,
the aluminium construction in the mo-
tor, the Delco One Unit Electrical
in the majority of the high priced cars,
and the very exceptional value in the
Buick car for the price.
The Buick is especially easy to han
die and for that reason it is adapted
to the use of women drivers as well
as men. In fact there is a long list
of women Buick owners who not only
enjoy the ease of operation of their
cars but also the service given by the
Wood Motors company.
Service a Feature.
A great deal of care is taken at the
wood Motors company to render par
excellent service to the Buick and
Cadillac owners, for whom the service
is essentially maintained, and not as
money making arrangement for the
firm. 1t is a very important consid-
GRAFTON, especially to women drivers
Of a motor, in buying a car to have in
conjunction with it, honest and eff
Gent service, which at The Wood Mo-
tors company is in charge of especially
trained factory men.
Wood a Thoro Organizer,
Mr.. Woods phenomenal business
success is due to various reasons; his
never failing industry. his business in
tegrity, and his ability in organization.
He selects his employees with care and
discrimination, and they stay with
him, and serve him with an unswerv-
ing loyalty and interest. In watching
the Individual efforts of his statesmen
Mr.. Wood evolved a chart system
which shows the daily results of the
work of each salesman, then the total
sales of the week. This not only gives
valuable business information, but
encourages friendly rivalry among
the employees, for there is -mcnetary
encouragement for the man who
shows the highest sales
Branch at Usage City.
In conjunction with the business
here, The Wood Motors Company
maintains a branch organization al
Usage City.
The Wood Motors company is doing
a gratifying business in the sale of re