davidaulloa/AmericanStories huggingface dataset:
New-York tribune., 1921-12-21

Pardon My French will be the holiday
eature at the Capitol Theater next wee k.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1921-08-05
NEW AUTO CONCERN
STARTS IN BUSINESS

A new automobile company has start
cd in Wheeling 10 bc known as the
wills SAINT rllirr company. and has at
the heal OF tho concern George Cam
,r.n prorincnt Ioca! business man.
w.. cameron received word yesterday
that A charter had been granted ms
,"..,rru niih an authorized chri'al
sock nf 500. 900. Tho inc"rporators are:
';"or-.. Cameron. NrISh' HTCus Mabel
Cameron. II. Il. Scott and !. Il. LantZ.
Th" contrary ha. "r"n"d NH an olhce
in the Whc-l,ng steel N Iron building
IN ,,.,lu st.,rt from wnI,h point they
win diS,rib.,n their automobiles.
Mr.. cameron has hecr rnnnected with
The Engineering Il Equipment company
FOR -" Ia-; ,'Ght r"hrS. me cars
motor IS an "ISht-cylinder and manu-
featured T.; the [. II. Wills company 81
Marysvl!lC. G..
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1921-08-05
GRAIN RATE DOWN

~ caro- Aug. 4-E'rcIght rates on
graz. grain products and gram "N .
p-ncurtS from th."aEn and TN" central
lrriwh, ASSOCIATION territory ~ rnT;h
Atlanta. S";,honri ports fog export viii
r. rcdurcd -, coats per hundred
rr.nIs az q result Of conferences be-
lv..n rr..wov and shippers representa-
t;yrs Il vas announced tonight.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1921-08-05

Assistant C:ty Manager Earl Petit
cord stated that tine !nh men 70 b used
in cleaning the big reservoir re1t Sun
day morning lad oeen secured and every
thing is ready 70 start the work sunday.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1921-08-05
RGty&iaS5

Tho board NJ county commissioners
me-; yesterday Win IN" Mtr-ha!l county
cour; rrrar,.inE Oh:" r"antyS share o.
the B.S Wheeling rr""H road. The
boa rds ara Attempting :" re; together
on Tho styl" a. paving :" h" us>d On
tho highway Ohio ""ur,"'S portion Is
cd wh.'c Marsha!rs is poor.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1921-08-05
Mrs. Bonttz Visits Here

". HG...- i:,'..&. o.: i',t~hI"E
formerly M l. zah";A 7av.n-. E IA
civ ~ '-N -H"~t = NJ I'D NJ
A. q Meta. m ""'st"; Valley reS'"r'
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1921-08-05

.'r."t \. hurley Thonpsnn il expect
ing go" -chu:.; cilant rumpcr 70 ar
rive from Tn" An"-ican-I.a FTan1- hre
engine factory a; Eimira. y. y soma
'.me tomorrow.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1921-08-05

No matter what you want II will save
YOU time and money tn use INTEL
IfGEECER WANT ADS.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1921-08-05

say LEEM NTDNT1Ill.iLNI
\ II N-.I- L-G-O i-d-G
Imperial Valley press., 1921-07-02
COMPASS PROVES VALUE.
fRv A AssorIa-ed Press

fRv Assor1afed pressN
WASHINGTON, July IA remark
able demonstration Of the peacetime
value of the radio compass, a war de-
velopment, was furnished during the
recent passage of battleship division
five of the Atlantic Fleet from Hamp-
ton Roads to Boston, according to an
announcement at the navy department.
The entire voyage was made in. a
heavy fog and navigation all the was
was accomplished by shore radio COM
pass stations, submarine bells and
soundings, mot light or fixed aid to
navigation being Sighted OF the trip.
Imperial Valley press., 1921-07-02
REQUEST FOR BIDS

KE4UEST FOK BIDS
The trustees of Central Union High
school district will receive sealed bids
for the building of two truck bodies
in accordance with plans and specifica-
tions on file in the office of the high
school at Ell Centre, California.
The trustees of Central Union High
School District also propose to sell
from one to ten Ford touring cars to
the highest and best bidders.
All bids will be opened Friday
July 1st, 1921, at the high school Of
flee, at 1880 p. m.
The board of trustees reserve the
right to reject any or all bids.
F. D., JACOBS,
Clerk of the Board.
Imperial Valley press., 1921-07-02

TAKEN UP-6 MULES, 3 MARES
and colt. Parker ranch, east Of He
ber, near school house. Frank Fonter.
Imperial Valley press., 1921-07-02
LEGAL ADVERTISING
NOTICE.

NOl1NEs
A hearing upon the petition Of the
Board of Trustees Of the Fern School
District for the purpose of cancelling
bonds issued by said school district,
and for withdrawing the same from
the market, will be held on Tuesday,
the Fifth day of July, 1921, at two
o'clock P. NJ, at the chambers of the
Board of Supervisors, of the County of
Imperial; that said bonds are des-
cribed as the bonds voted by the Fern
School District on August 5th, 1920,
in the sum of Eighteen Thousand Dol
lars.
BY order of the Board of Supervis-
ors, June 20, 1921.
M. S. COOK,
.,..., Clerk of said Board.
June 22 to July inc. -
Imperial Valley press., 1921-07-02

WILL PARTY WHO INQUIRED AT
839 Orange regarding house kindly
communicate with. 532 Vine.
Imperial Valley press., 1921-07-02

FOR sALE-REGIsTERED JERSEY
bull, 2 years old, mile east, 1 mile
south Acacia School. J. o. Gresham.
Imperial Valley press., 1921-07-02
LIVE STOCK

FOR SALE-A STRING OF DAIRY
cows, all Holsteins in good condi-
ton. See E. M. Thedford of West
morland or write j.. G. Bradley with
w. Dwight Hammond, 1868 So. Main
St., Los Angeles, Calf.
Imperial Valley press., 1921-07-02
WANTED MISCELLANEOUS

WANTED-TO BUY 10 TO 20
acres sandy loan soil in alfalfa
Will pay cash, P. o. box 1047, Ell Cen
tro.
Imperial Valley press., 1921-07-02

WANTED-3O OR 40 DAIRY COWS
to pasture for the summer. w. E.
Gullett.
Imperial Valley press., 1921-07-02

FOR SALE-TRAP DRUMMER's
outfit complete at bargain. Bo,
1174, Calexico, Cal.
Imperial Valley press., 1921-07-02

LOST OR STRAYED-THURSDAY,
Fleabitten horse, $50 pounds; two
brands on left hip. Notify owner at
Seeley post office.
Imperial Valley press., 1921-07-02

WANTED 20 OR 4O ACRES GOOD
grape land. Address particulars to
Box "P. E.", Press office.
Imperial Valley press., 1921-07-02

LOST-SATURDAY NIGHT TRAV-
cling bag between 101 Ranch and
Brawley, containing woman's apparel
Reward. 534 Main.
Imperial Valley press., 1921-07-02

FOR SALE-1O GOOD DAIRY COWS
on easy terms. 2 miles north, IL
mile west of Meloland store. H. Bloes-
nina.
Imperial Valley press., 1921-07-02
LOST AND FOUND

LOST-FOLDING POCKET BOOK;
two copies of letters written in
Spanish and some other papers. Find
er return to Press office.
Imperial Valley press., 1921-07-02

FOR SALE-2 HOLSTEIN CALVES
>, 361 Orange Street. ,..
Imperial Valley press., 1921-07-02
AUTOS FOR SALE oRFExCHANGE

WOULD TRADEAFINE 7 PASShN-
I, ger for good Dodge. Address P. q.
BoxI126, tCity.
Imperial Valley press., 1921-07-02

WANTED-TO RENT OLD ALFAL-
ia land. Address r. 1sBox 160, Ell
Centre. y
Imperial Valley press., 1921-07-02

.|ANTED-TO BUY, YOUNG TUR-
keys for cashs Write or see Frank
Long, Brawley, Calf. Rt. A, Box 1T.
Imperial Valley press., 1921-07-02

FOR SALE--ENGLASH PIT BULL
pups. See 7. A. Hunt, SIG Main St.,
Ell Centro. 49, r:u .nt.
Imperial Valley press., 1921-07-02
TOO LATE TO CLASSIFY.

FOR RENT - HOUSE; REASON
able; furniture for sale. Inquire
evenings at TIP Broadway.
Imperial Valley press., 1921-07-02
FOR NEUTRALITY-SUSPICIOUS.

FOR SALE-SEWING MACHINE, 1G
inch electric fan, oscillating; furni-
ture. 679 Commercial.
Imperial Valley press., 1921-07-02

PASTURE FOR HORSES ALL SUM-
mer; any amount. $150. w. E. Gull
lstt,I 3smikS south Seeley.
Imperial Valley press., 1921-07-02

WANTED-TO BUY GAS RANGES,
heaters or plates. Many other bar
gains in furniture. P. O:gBox 322. ;
Imperial Valley press., 1921-07-02

SITUATION WANTED - BOOK
keeper and office man capable in
any class work, desires place. perman-
ent or temporary. Resident valley for
four years. Salary not the only OBJ
ject. Box 1045, Ell Centro.
Imperial Valley press., 1921-07-02

SUMMER RATES ARE ON AT THE
Princess hotel. Special rate by the
month.
Imperial Valley press., 1921-07-02

FOR |SALE-l916 APPERSON "3"
| tautomobile' in good condition. New
tires, or will trade for dairy cows or
property. Box 432, Calexico,
Imperial Valley press., 1921-07-02
FOR RENT--ROOMS

ROOM AND BOARD-FIRST CLASS
room and board. $50 per month. In
quire Princess Hotel.
Imperial Valley press., 1921-07-02

FOR sALE-GOop TIRE AND IN
ner tube cheap ;size 36x4H. Apply
II Euclid avenue.
Imperial Valley press., 1921-07-02
HELP WANTED--MALE

WANTED-ExPERIENCED WAIT
er for restaurant at Imperial. In
quire Boston Grill, Imperial. 166-W
Imperial Valley press., 1921-07-02

WANTED-MAN WITH CAR TO
sell and deliver Standard Food
Products manufactured in Los An
geles. Salary and commission. Must
furnish good references and be able
to furnish bond. Make application to
Ideal Food Products Co., 2417 So. San
Pedro St., Los Angeles, Calf.
Imperial Valley press., 1921-07-02

WANTED-MELON PICKING JOB.
Call at Ill Olive st. Four years ex-
perience in the valley.
Imperial Valley press., 1921-07-02

FOR SALE-BEAUTIFUL $75 REED
baby buggy for $50. Mrs. j. d.
Guy, Imperial.
Imperial Valley press., 1921-07-02

FOR SALEr-LARGE REFRIGERAT-
or. 1922 Commercial ST..
Imperial Valley press., 1921-07-02
SPECIAL NOTICE

NOTICE is hereby given that the
Board of Supervisors of Imperial
County, will meet ;as a Board of
Equalizations on Tuesday, July l5th,
1921, to sequalize assessments of prop-
ertyscontainedg nethe assessment rolls
of 1921. ~ '''' :, tsaSA,s =
BY order of Board of Supervisors,
Imperial County, California.
M. S. COOK, Clerk.
Imperial Valley press., 1921-07-02
SITUATION WANTED-MALE

MARRIED MAN WANTS
work ranch or milking or 5O-5O
shares. Call i mile west, Ia south
r. w. Campbell ranch.
Imperial Valley press., 1921-07-02

NEUTRALITY-SUSPICIOUS. U#0#uMn uMnMnMumDMuMUMuMuNumu
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26
Auto License Law To Be Enforced.

The following notice regarding the
enforcement of auto license laws from
the Office of the secretary Of state has
been sent to the mayor and chief of
police Of Wisconsin cities:
Many automobiles are now being
operated upon the streets and high
ways of this state without registration
for 1921, and it is the intention of this
department to send out automobile
license inspectors within the next
thirty days for the purpose of round
ing up and causihg the arrest of per-
sons operating automobiles without
1921 license registrations. 1t is ex-
pected that the legislature will give
these inspectors the power to make
arrests at their own discretion. They
will. however, be instructed to cause
the arrest of all persons found Operat-
ing automobiles without licenses, the
persons so arrested will be brought to
trial in the state courts, and the fines
imposed Will go to the State of Wis
consin.
| presume your city has an ordin-
ance embodying the State automobile
laws, and il would be to the benefit
of your local funds to have these cases
brought into your police justieecourt
This can be accomplished by local
officials rounding mp delinquents I'M
der your municipal ordinance.
My purpose in writing this letter
is to give notice that this department
will begin the enforcement of the
State law by the first of April. Per-
sons will be arrested for the following
infractions of the law:
/. Wisconsin cars without current
year licenses.
2. Wisconsin cars carrying other
state licenses.
3. Trucks which have paid 5000
for operating wholly within the city
limits which are found running out
side of cities.
4. Cars carrying one plate only.
5. Cars carrying plate not attached
according to law.
o. Cars carrying dealers plates be-
ing used commercially.
7. Failure to transfer license with
change Of ownership of car.
3. Owners of more than one car
changing plates from one car to an
other.
.. Passenger automobile buses
carrying automobile plates in lieu of
truck plates.
Your cooperation and assistance In
the administration of this law are re-
spectfully solicited.
Very truly yours,
ELMER s. HALL,
Secretary of State.
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26

Interchange of ideas is fine thing
but sometimes we wonder if there
would not be lot more concentrated
thinking done in the world if people
were forced to arrive at their own con-
illusions. Take for instance this per-
iod of financial stress We have been
undergoing the past few months.
Every man in the business world knew
the condition of the country. If his
business fell off to some extent, he did
not try 10 think his way out of his
difficulty-he did not examine his
business TO see If possibly the fault
was there-he Immediately took it for
granted that the condition of his bust
hess was result of the general con-
dition. So he tilted back his chair,
folded his hands across his stomach
and INDUCED in lot of self pity.
That is the trouble with most of US.
We spend too much of our time sitting
around thinking up good alibi to tell
our friends for not doing better than
We do.
If We would all do little bit of
concentrated thinking when such
things come to us, we would manage
to wiggle out in a much better shape
than we do. Take for example a man
in North Dakota who sold automo-
biles in the dead of winter with three
feet Of snow on the ground. He was
The only dealer ia that part of the
country TO send in orders to the fac
tory during that time of the year.
when the factory inquired how be
managed II he was surprised to learn
that no one else was selling during
the winter. He realized that it was
perhaps a tribe more difficult, but his
business was selling cars so be sold
them. If he had talked to a lot of
other car dealers and had found out
that they were sitting about all winter
twlddllng their thumbs, be probably
would have decided that he would
have to do the same. Don't be too
ready to lay the blame for your own
lazlness on the financial market or the
government.
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26
Notice to Bid.

Notice is hereby given by the Coun-
~ Board OF Supervisors of Iron coun-
ty' Wisconsin, that bids will be re-
celyed at the county clerks office,
hurley, dp to 10 A. NJ, Saturday.
April 2nd. 1921, for one so HIP Trac.
uou steam Engine, with caucpy top,
Jacket large fuel bankers and small
lahN' The board reserves the RICH,
10 reject any and all bids.
dated this 18th day of March, 1921
Caas. a. Noren
County clerk
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26
New Yards Completed.

When the 1921 shipping season OPP
ems, all the iron ore from the Norrie,
East Norrie, Aurora and Pabst mines
of the Oliver Iron Mining Co., will
be shipped to the new yards of the
Chicago & Northwestern railway,
south of the city.
These yards have been in the pro.
cess of construction for the past year
and are in readiness to handle practi-
cally all of the shipments from these
mining properties.
With the ore from these mines,
which totals more than ,0O0, 900 tons
each year, going south of the city, the
present roadbeds and tracks leading
to the mines over Lake street TO the
present street ear bridge will be
abandoned. Trains of ore for Ash
land will be made up in the new yards
and will be dispatc he'd over the Rhine
lander branch of the road near Scott
Il Howe mills and yards aud thence
TO Ashland.
The new yards, it is expected, will
eliminate large percentage of the
congestion of traffic in the downtown
yards as well as abolish much of Tie
delay of pedestrians ard traffic at the
Suffolk and Lowell street crossings
here.
AS was the practice last summer,
most of the Newport ore tonnage will
be shipped from that property to Sic
mems where trains Will be made up
for direct travel to the lake port
docks . Ironwood News Record.
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26

There are two little words. simple
enough IN themselves, that introduce
untold trouble in the world and re-
sponslole for more gossip. scandal
aud harm than any two words In the
English language. These two words
are nothing more than. They say -
They have done more to ruin the
regulations than all other things.
II You never quote what they say
you may be quite certain you are not
q gOssin.
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26
Uncle Sam Paying Off Debt.

On February q last the gross debt
Of the United States amounted to S24.-
.05i, 6S5, 900, more than two billion less
than during the war time peak.
To meet necessary expenditures
Uncle Sam is paying out money at the
rate Of five billion year.
These staggering figures would be
discouraging except for the fact that
thrift is being successfully applied in
governmental affairs. During the first
eight months ofthe present fiscal year,
income exceeded expenditure by more
than 1S6 million dollars.
Interest on Liberty bonds and GER
tihcates of Indebtedness and their Ii
quotation, payments to the railroads
and other abnormal obligations, large
ly the price of victory in 1918, means
that continued huge sums of money
must be spent, but the tide has turned
In favor of economy and during the
past few months progress has been
made to tighten Uncle Sam s financial
burdens and this is to continue.
The nation cannot afford extrava-
Rance, says Andrew w. Mellon, the
new Secretary of the Treasurer, land
so far as possible it must avoid enter
ing new fields of expenditure. The
people generally must become more
interested in saving the government
money than in spending it. a thor
ough going national budget must be
established and the government. ex-
penses brought into relation to H. n
come"
lie secretary puts it pat.
waste must stop and the public
meaning all of us must realize an in-
divldual responsibility.
incidentally, the federal policy of
eXtermlnatiug extravaganza and
adopting q budget and living within
It's provision is mighty good system
for individuals.
John Jones, who came ont of the
reckless spending ara w,:h A headache
and ragged silk shirt az PRINCIPAL re-.
mindeys is beginning 20 learn the sat
istactlon of systematic saving. He no
longer spends more than he earns
lie began saving by putting a few cents
into Thrift stamps Once the saving
spirit was upon him, ne was not con.
tent unit! he became a regular nur-
chaser of Treasury Savings stamns
Nos he has enough of his money in
these interest-payng. tax exemnt
government securities to form the mn.
eIeus for home. John has seen the
hight Happier days lie before him
and his family.
JOAN Jones is typical of the shirt
Illustrated by Secretary MELONS apt
promise and plea.
The Highway Of Happiness lies be.
Tore as. Let's 20.
II Is marked Live within vo,r
iutelhgsntly. 20 '''''"''S' invest
Nen determination is ali that "a
decided TO make the start ~ '"A' 10
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26
Notice for Bids.

Notice is hereby given by the county
board of supervisors OF Iron county
that bids will be received at the
county clerks Office up to 10 a. m.
Saturday, April 2. 1921, for the follow
ing:
So barrels cement F. o. B. Epson,
Wis.
1893 barrels cement F. OBJ. Saxon.
Wis.
The board reserves the right to
reject any and all bids.
Dated this 2lst day of March. 1921.
Chas. A. Noren,
County Clerk.
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26
A STRAIGHT np.

II have something ! have TO ASK
yOu-er- something --er-very-
close TO my heart and-er-er- II
think can guess what II is "Ah.
you have divinedi You know-you
--er-" Yes. you want to ask me
where put your hat when you came
In ~
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26

II You have made up your mind to
iiVe ia town, then stand up for it,
ana II you know positively no good.
then silence Is golden. DO all YOU
can To help along every man who is
engaged IN legitimate business. Do
not send away for everything nice
you want and still expect the home
men to keep stock to suit the whim
OF one or two customers. The sue.
cess of your fellow townsmen will be
your success.
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26
COUNTY SCHOOL NEWS

Prepared by Miss Ida Bradley. Co. Supt. Of
Schools. and Miss Margaret Hsrdie. Su-
pervisinR Teacher
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26

Merchants should realize that il
IS not IN serving his customers as he
wishes to serve them that brings in
the business and consequently brings
home the bacon" It is in serving the
customers as they wish to be- served
In the period following the war many
merchants instituted reforms in trade
which brought justice into the deal
ings between the customer and him.
self In the way of delivery terms, ser
wee terms, discounts and the Ike
But 1t was inevitable that. because
the pubic was at the mercy of the
dealers, they, the dealers should feel
Their power and 60 step 100 far.
Now We lind injustice on the Dealers
slde-he hasbeea forcing the customer
TO accept terms which were unfair.
however, now the pendulum is swing
ing back again aud the dealer had
best watch his step and remember
thRt service means as his customer
sees 1t and not altogether as he sees it.
Iron County news. [volume] (Hurley, Wis.) 1913-1950, 1921-03-26

Louis b. Nagler, sarmer assistant
secretary Of state. has been named
deputy Prohibition Commissioner by
W Stanley smith, the commissioner.
Nagler was indicted under the
espionage act and the case vas re-
ceutly dismissed by orders Of the
United states Attorney Generals Of
flee. He has been an active figure
IN politics for number of years aud
has assisted in managing the La
Toilette campaigns.
The Bridgeport times and evening farmer., 1921-12-02

to give some of his dear ones. They selected a part of the warm cellar to work in, after putting up a warning: Nobody may come nearer than this line" which was marked off by Jack.
 When Christmas really drew near. it was a pleasure to see the presents in the locked-up closet in Georges room, piling up. There was the scrap box (Jack made one for his mother, tool, which was a soap-box fitted with a lid, and nice caStOrS so it would roll easily and covered with pretty wall paper, which Irene bought for ten cents a roll. Dads door-top was really rood heavy brick, strong enough to keep any door from slam ming. covered with a piece of brown cloth from Mothers piece -bag-and Irene certainly did herself proud when she made the two handles out of loops of the brown material. Brother Franks book-ends were really cocoa cans filled with sand and painted green to match his room. then decorated
The Bridgeport times and evening farmer., 1921-12-02

mer. the bushes all bear enormouk crops of fruit. But the crop is not ripe until the end of the Arctic sum mer, and if the fruit-eating birds had to wait until it was ripe they would starve to death. But nature looks out for these feathered creatures. Each year the snow descends on this im- mense crop of ripe fruit before the birds have time to gather 1t. The snow covers it with 8 deep covering and preserves it both from freezing and decay through all the long win ter. So when the snow melts again the last years berries are fresh and pure and this frozen meal of delicious fruit stretches across the great breadth of the Arctic regions. It never decays and is ready the minute the snow me1ts. Ages have taught the birds that they have only to fly to the Arctic circle to find a store of food that will last them until the bush es are once more forced into bearing by the long season of continued sunshine.
The Bridgeport times and evening farmer., 1921-12-02

They had to wait quite a while be- fore she felt we'll enough to start back home again, and they were all very quiet and obedient now. you may be sure.
 All the little mice crept through the hole, and then Mother Gray pushed all the tit-bits through to them, and then went through herself.
 After they were all safely in the passage to Mouseland, it did not take them long to get home again. Of course, Master Curly was in disgrace, and was not allowed to see the com pany the next day. The next time they went on a shopping trip he was left behind, and I think he deserved it. However, a little mouse has whis- pered in my ear that he has been so good since that Mother Gray has promised to take him the next time thes go to "High-Road Land," as he called it.