davidaulloa/AmericanStories huggingface dataset:
Arizona republican., 1921-12-17

prices do reach the bottom, whereas in fact that time will be years in coming.
 Statistics compiled by Col. NJ. V. Ayres, government statistician, said MT. Macintosh. showed the World war was the third time in the history of this country prices reached a height 250 per cent above the nor nal level from which they had start ed. The first time was in the war of 1912 when prices reached their peak after rising slowly for 30 years. After that tIey fell for about 80 years, then rose about 25 to reach second peak in the civil war. The downward and upward swings then were repeated. until the third high peak came with the World war.
 History Will Repeat
 There is no reason to doubt that history will reTeat itself and that we are on the start of long period of more or les slowly descending price levels. the speaker declared. Talk that norma. conditions will return in few months is damaging, for it leads merchants and consumers alike to hold off from buying, to await the bottom level. If people are doing tha+ they are stopping buy ing for 25 or 30 years-practically their lifetimes, he pointed out, for it is ridiculous to suppose the turning point will bt reached any time in the near future. It is highly inn probable that war prices will return in less than 60 years.
 As to hard times, said MT. Mack intosh, the words are only mean ingless phrase High prices do not 7ol- !, 1it Russia, '.an industrial and commer- cial wilderness for all it's phenom- enally high commodity levels. The true relation of prices to prosperity lies in the age-old exchange of work for commodities It isn't how much money one receives as what he can buy for his money. English work men of centuries ago who were paid three cents a day were as prosperous as American workers who receive St and ST day now. since they could buy as much. Hence while wages have come down about 20 per cent since the hign peak the buying value of the dollal has gone up 33 and one l third per cent, so conditions are nc worse than they were in the so-calleo boom times. Hard times are purely psychological
 EdSy 10 6uy on hiSin9 mdFket The difficulty with business, MT
 Macintosh pointed out, is in adjust ! ing itself to operating on a falling market after the almost certain suc- cess of doing business on a rising | market.
 You men know how easy it is tC 1 buy on rising market" said the speaker Ut needs no brains to buy on rising market, since you are
Arizona republican., 1921-12-17

tain man in modern circumstances.
 After 40 years of labor and many
 years of self-Genial he and his wife
 now own a small but comfortable
 home and have accumulated a mod
 est competence. There are only the
 two of them living in the house. But
 the taxes this man pays-local. state
 and national-almost amount to one
 dollar a day"
 Twelve cents per head a year once
 paid the expenses of this govern
 ment-a tax of sixty cents a year on
 a family ofsfive persons. As late
 as 1916, the total of federal taxes
 came only to S11.14 a head. This
 year Secretary Mellon of the Treas ury asks fer , billion dollars. That
 means every man, woman and child in the United States must contribute
 s4s54 solely to Uncle Sam's expense ! account, s242.70 TOT a family of five.
 And of course this does not include local and state taxes. A large part of the family income is absorbed at a time when such incomes are grow
 ing smaller" And don't you think
 here in Arizona, 1t would be more? Permit me to quote from the lines
 of a personal letter to me under date of August 18th this year, from a man
 who. presume represents the great
 est taxable wealth of the state out
 side the railroads: 'I have figures
 which show that the average cost of state government of all the states
 of the Union is about s6.5O per capita. Last year ours was over SEQ and this
 year 1t will be over S24 per capita.
 Will you answer this letter and tell
 me what you think might be done by you and me and few more. or by you alone to help along in taking what advantage there may be avail able of the present situation. I am of the opinion that the cost of run l ming the state for 1922 has got to
 be reduced t9 one-third the cost of running the state in 1920. in order that the mines may again operate.
 I do not mean all the mines, but I
 mean the majority of the mines.
 Last year the average cost for every pound of copper produced in the state
 was 1.7 for municipal. county and state taxes. It is impossible for any l mine to pay such taxes and sell re- fined copper in New York at what | the market price is likely to be for ! the next two or three years, namely | l3 cents per pound
 Reference 10 a letter from His Ex- l cellency, Governor Thomas F. Camp l bell, under date of October 4th to me. We read: Several days ago Mir. ! Hudson and Mir Mote were callers
 at my office. during which time we discussed a retrenchment policy of | the Department of State.
 There seemed to be some doubt | in their minds whether 1t would be possible to measure up to the s10.o00 | cut for the Commission of Agricul- | ture and Horticulture without im- | pairing its efficiency, but indicated
Arizona republican., 1921-12-17

sure of a profit. During the war Boston man told me of a case of shoes which had changed hands 3 times before reaching the ultimate consumer, each time enabling some body to take a profit. Selling was as tremendously simple as buying.
 Doing business today is enorm- ously more difficult. You are oper- ating with falling market instead of a rising. You must estimate closely your demapd when you buy, which requires real skill. The pres ent trouble is that. with the general idea of prices soon reaching bottom merchants are understanding their demand because they fear losses be- sides those all of Us have had to take, and by that idea are encourag- ing customer not Go buy at the same time. It is ridiculous to stop buying in the expectation that bottom will be reached soon. Buy now for your present needs, whether you are a merchant or consumer. It is fool ish to hold off and think a materially lower level Is coming in the near future"
 Electrical Law Applies
 The elactrical law that volume equals pressure divided by. resistance applies to every business. Mir. Mack intosh declared. In merchandising pressure Is the demand, resistance the reluctance of the public to buy and the Inability Of the clerks to sell The difference between them is the merchant volume of busi- ness.
 One of the greatest troubles with American business today, the speaker said, is the fact that most of the clerks, the people who after all have to sell the goods, since all that ad- vertising can do is bring customers into the store have forgotten how to sell. Nobody does more than he has to. he said. and clerks have not had to sell goods for so long they don't know how to go about it now. This has been a big factor in sales resistance. The merchant must in crease his sales pressure too over come the resistance
 Merchandising was pictured by Mir. Mackintosh as the pipeline through which goods pass to the ultimate consumer. The merchandise broker or manufacturer is the first joint in the pipe. Then comes transporta- tion joint, the wholesaler, another transportation joint. the jobber, an- other transportation joint, then the retailer. The pressure behind the flow of merchandise is the demand for goods, or advertising. The tar through which the goods reach the consumer is the retailers clerk, who has to do the selling, after all is said and done. The merchandise must move steadily through all the joints of the pipe. If any fails the pipeline becomes Jclogged.
 Outlet Only Part Open "The trouble is,'' said the speaker ''the final tap which Is represented (Continued on Page S Section ol
Arizona republican., 1921-12-17

upon property are expense burdens thereon. Whatever relation any class of property bears to the indus trial advancement or progress of the state, that particular class of prop erty, and every person whose hveli- hood depends upon the success or failure of the particular activity so involved, is directly interested in the tax burdens thereon. Every tax burden reflects itself in higher prices, in higher rents, in higher everything connected with commercial affairs, trades. and cost of living. No one is immune from the effect thereof. If we go at the question of reducing costs of all public activities. no per- son can ignore his or her personal interest therein. by assuming that the other fellow pays the tax" Each person is confronted with the cold fact that directly or indirectly he pays his portion.
 If in the past decade we have drifted from a conservative. safe and sure line of action towards perma- nent industrial success. then every body must unite in an unselfish ef- fort to get back to capitalized stand ards, and must do so before the pres ent conditions can be changed for really better ones. If in public ex- penditures and through indifference as to the aggregate of such expendi- lures, we are still in the silk shirt period, when conditions demand re- turn to the cotton and denim shirts of more conservative periods, that change must be brought about by concerted action of the entire public.
 If the public has gone bond issue mad;" if from the influence of a war period a more or less reckless disre- gard of the value of money, or indtf-
Arizona republican., 1921-12-17
More Than 25O At Lunch con Yesterday H e a r Charles Henry Mackin- tosh, Head of Associated
 Ad Clubs of the World

Covering every point in the busi- ness of merchandising and driving home the ideas which make for sue cess Charles Henry Macintosh. president of the Associated Adver- using Clubs of the World and df- rector of sales and advertising of J.zSalie Extension University of Chi caxo. held more than 250 represent a-fve and professional men and wom- er of Phoenix tense with interest for more than an hour yesterday at luncheon given in his honor by the Phoenix Ad Club at the Hotel Ad- ans. sketching vividly the methods which business must adopt to forge ahead. Nr Macintosh proved a powerful and interesting speaker. Bnt more than that, he showed him. self a master of salesmanship. His ez1k on Creative Advertising and Selling presented in brief, concrete and penetrating form the ideas and methods which will start business of every. variety on the up grade. Every person who heard him in sssuctively felt his address was of enormous valae.
 T am more that pleased to meet ing so many business people here today said Mr. Macintosh in be- ginning his talk immediately after luncheon had finished. Tt was never more necessary to get together and talk over conditions. We must learn the lessons of the past and apply .hern 10 the future. Wen go broke If we don't"
 There is no precedent in recent years for the present situation in business. MT. Macintosh declared, and only firms which were in exist ence at the time of the Civil War have been confronted with such con- 6itfons befo e. Yet statistics show
Arizona republican., 1921-12-17

their willingness to do everything possible to bring about the desired result
 'I note with pleasure your willing ness, as a member of the commission. to cooperate In this important mat ter, and I am glad to advise that the other departments aie evidencing the proper spirit"
 May we not hope at least that every department be called on the carpet with view of reducing expenses.
 To summarize, permit me to rec ommend "a new code of ten com mandments":
 First Repeal of the Primary Flee tion law.
 Second. Hold an election but onc- in four year.
 Third. Each commission in the State to be changed to commis- sioner or Secretary of Department.
 Fourth. Consolidate school dis tricts, and place all schools under one State head.
 Fifth. Consolidate Justice of the Peace districts and pay by fee, not salary.
 Sixth. Reduce. numbers of jury and cut their pay not to exceed $500 per day.
 Seventh. Provide for remarking tin number tags on automobiles and save the State the enormous cost of new plates each year. and cut out all other unnecessary expense.
 Eighth Reduce the pay of all state and county officials and em- ployees- Commensurate with the earning power of such individuals # employed elsewhere and in keeping with the resources of the State and the farmers income. Ninth. Cut expense of government almost one-hah. Coordinate all of ficers and employees work to secure the greatest possible service at the least possible cost. Let economy be insisted upon in the expenditure Of public money.
 Tenth. Cooperation. not only in state, county, and municipal and school government, but let us forget self interest in the interests of the whole and p1lI together as loyal Am erican citizens for safe and sane government, ard the development of all our resources and industries for a Big State.
 A general discussion followed Kim balls speech, after which the chair | man of the resolutions committee read the resolutions which had been adopted by his committee. These were accepted unanimously. and then | it was moved and seconded, and voted upon without dissent. that all those who had registered for the con- ference should be made charter mem bers of the permanent organization
 This brought the two-days' confer ence to an end, with the exception Of | the deliberations of the directors. which was held in the Hotel Adams last evening.
Arizona republican., 1921-12-17

there IS nothing new in present af- fairs. In this connection he pointed out that few business men use st9t- istics, thereby failing to obtain from conditions of the past lessons of in- calculable value in the present and future.
 MT. Macintosh scored heavily those who preach the gospel that prices will reach bottom soon and conditions return to normal. Whether it comes from ignorance or mis- guided optimism, he said, such talk is only hurting business by causing buyers to hold off for the time when
Arizona republican., 1921-12-17
Success In Merchandising And The
 Art Of Advertising Are Explained In Remarkable Address By Expert
Some Pertinent Points In
 Address Of MT. Macintosh

forgotten sell
  Misrep esentat ton in advertising suicidal. useless
  artic the the Success in husine s will of selling $ helping the wisely Ike man his  men usest the will be reaching the bottom. The prices cent abov normal. highly than 50 tmesi is onya mean ess phrase. $ Hiah prices do mol mi Merchandising is pipe ultimate
Arizona republican., 1921-12-17
Great Organization
 To Work for Welfare Or All Results From,
 Meetings In Phoenix

tcontinued from Page Eight)
Arizona republican., 1921-12-17
WEATHER FORECAST

ARIZONA: Saturday and Sun day. fair colder south portion Sarurday-
 Sunday fair. colder south portion Saturday. with a cold wave southeast portion.
Arizona republican., 1921-12-17

(Continued on Page 8. Section 9
The New York herald., 1921-03-07
JOB HUNTERS ONLY
VISITORS AT CAPITAL
Crowds There for Inauguration
Disappear and City Goes
Back to Normally.
Special Despatch 60 THE NEW YORK HEnALD-
New York Herald Bureau,
Washington. ID. O., March 9.

Special Despatch TO THE NEW YORK HERALD.
New York Herald Bureau,
Washington. ID. O., March 8.
SO far as the crowds and carnival
aspects OF the inauguration are con-
cerned, Washington again is virtually
back to 'normalcy" The visiting public.
except for Job hunters whose wishes
have not yet been gratified. has gone
it's way, 1t is possible TO get room In
the leading hotels without wiring for II
in advance The souvenir stores and
street venders still are plugging away.
trying to sell photographs OF the lnau-
guration day scenes and political toys
OF all descriptions. but are doing poor
business.
When the executive departments open
tomorrow, IL will seem as If no public
celebration such as occupied most of the
week, came TO climax on Friday, and
then dwindled away. ever had been held.
1t will facilitate the determination of
those who have been put In charge to
get right down to business.
Most Of the hotel reservations had
been made to include Sunday or on a
Ave and six day basis. but many of the
visitors did not wait for the time to ex-
pire. They paid the bills and went
away, finding 1t possible to get accom-
modations such as were not possible in
the old days when more OF public
show was staged at the time of changing
Presidents
Railroad officials tonight said that
travel conditions again were normal.
Except for the local business, that is
travel from nearby cities such as Balti-
more and Richmond, the travel on in
auguration day and the two days pre-
cediag did not exceed by 80 per cent. the
normal business Instead OF there being
fifty or sixty special trains there merely
was one-that which took Mr.. Harding
and his party TO Washington. There
were a few private cars with special
guests. but very Few.
OF course. the actual residents OF
entertained many guests
during Inauguration week. Persons ar
ranged their visits so they would be
here when the Presidency passed iato
new hands A large percentage of these
visitors took advantage OF Sunday to
get started home
In addition TO visitors remarkable
number OF Government clerks who have
been dropped from the rolls within the
last few weeks but who remained for
have left or are leaving
the city The prospects are that this
week will see an apprectable deprec'a-
ton OF the temporary population dnd
that IL will be less than at any tune
since the beginning Of the war.
The New York herald., 1921-03-07
Mrs. Harding Looks Younger.

Always an extremely handsome figure
OF woman. yet ono who ordinarily IS
poorly served by the camera, Mrs. Har-
ding looked to-day ten years younger
than she appeared in the tense and nerve
wracking days OF the campaign, or In
the after period when she was recu-
perating from the effects OF the strain
and OF the work she put in for her
husband.
Already Mrs. Harding has succeeded
in giving to the White House an at
mosphere OF simplicity. OF democracy. OF
warmhearted welcome. Stand ofiishness,
dents. has been banished by the dictum
and the personality OF Mrs. Harding.
That fact is very obvious.
The staff and attendants OF the White
House recognize It and are quick to
take the cue. The Secret Service men.
some OF whom have exceptional oppor-
tunities for judgment, say the change
that has come over the place is remark
able. And for this Mrs. Harding is
largely responsible. The direction of the
White House after ali IL pretty much
her affair.
The new atmospnere-the fact that
the gates OF the White House grounds
now are wide open TO the people-was
taken advantage OF No-uhy py lhousdHus
OF sightseers From early morning until
dark there always was a crowd pressed
against the porte cochere and marble
face OF the north porch Many Of these
were visitors from out OF the city eager
to catch a glimpse OF the President or
Mrs. Harding. and az the White House
automobiles came and went. bringing or
Withdrawing visitors. there were MUIR
murs of interest. IL has been a long
time. four years, since Neutrality-suspicious.
or outsiders had the privilege Of getting
that close TO the big front door.
After family dinner the President
and Mrs. Harding conversed with their
house guests and retired early.
The New York herald., 1921-03-07
Washington, Once Poor
Field, Is Lawyers Haven
Special Despatch TO THE NEw YoRK
HERALD.

Special Despatch TO THE NEw YoRK
HERALD.
New York Herald Bureau,
Washington, ID. c., March 6.
a THOUGH the records are
not yet complete the esti-
mates are that Washington, be-
cause of the change of admin
istration, will have not less than
fifty more lawyers on its list.
Everybody retiring from Of
fee, from Woodrow Wilson
down, seems TO be opening law
Office in Washington. Aside
from Mr.. Wilson the shining ex-
amples are cambridge Colby,
Joseph p. Tumulty and William
Williams, who retired as Com
missioner Of Internal Revenue.
Up TO a few years ago Wash
ington, except for a few, proved
to be a poor place for lawyers.
The war made much business,
however, and the stories afioat
that fortunes have been made in
Just a few months have been re-
sponsible for the rush into the
legal field at the capital.
The New York herald., 1921-03-07
HARDING IS FORCED.
TO FOREGO CHURCH.
BY MASS OF WORK.
Passes Three Hours Over
Urgent Correspondence
and kilograms.
PRESIDENT GETS A DOG
Knows Me Already: Some
Dog,' He Says as Aire-
dale Wags Tail.
WHITE HOUSE LIKE HOME
First Lady Preserves Dignity
Without 0ffishness: Greets
Many Callers.
PRESIDENT GETS A DOG
WHITE HOUSE LIKE HOME
New York Herald Bureau,
Washington, ID. O.. March Q.

sy>etai Despatch 10 THE New YoaK RrnAlD
The New York herald., 1921-03-07
BARGAIN MEATS. SAY PACKERS.
Price Drop Laid TO Poor Export
Market and Low Buying Power.

CHICAGO. March e.-The present
wholesale quotations Of beef. pork and
lamb represent bargain prices as com
pared with the prices prevailing few
months ago, according to statement
Issued to-day BY the Institute OF Arnerl-
can Meat Packers.
The decrease in prices was attributed
10 the stagnant export demand, the de-
clnes In general commodity prices and
the decreased buying power in industrial
centres and elsewhere.
The New York herald., 1921-03-07


Below the rank and status OF Rresi-
dent or the United States. few church
going men in heayh and unhampered
by affiiction, have mitch OF an excuse
for failing to toddie TO services. Our
brand new President abundantly
healthy and sufficiently blessed in the
sight OF his fellow citizens, neverthe-
less had an excuse which seemed 70
him TO meet the case. He was too
busy.
President Harding is a churchgoer
by habit and principle. He is what Is
called a good Baptist, meaning that
he works at it consistently. He be-
lieyes not only that the Bible is the
actual word of God but that il con-
tains sure specifics for the ills and
troubles of men, and he can quote as
literally and accurately as his friend
Bryan.
The President had planned this
morning to attend Calvary Baptist
Church. but the lively recollection OF
work left undone yesterday afternoon,
when he was fairly submerged with
callers, broke his resolution. He went
to the Executive offices and put in
three hours of unremitting toll over
correspondence of the first Importance
and in the dictation of kilograms that
could not wait
The New York herald., 1921-03-07

sosToI GAIBA-
KAIHviA sNfcICArl- PITTSBURGH
AND SUBSIDIARY LINES
The New York herald., 1921-03-07

into, or about Zap or about the navy
clearing for action against the Western
Union Telegraph Company Off the coast
or Florida Foreign relations kept away
from the White House on the Presidents
first Sunday, but there was pretty
accurate assumption that there may
have been a little teiephoning between
the Hon. Warren q. Harding and the
Hon. Charles h. Hughes. and that the
President was kept informed OF the
state or war Off Bocas del Toro, where
tile bananas come from
The new First Lady. dressed In a most
becoming frock Of black something or
other, which had a white hchu. or what
ever IL Is the white things. worn at the
neck are called, and a touch OF lace at
the wrists or the long sleeves. was
largely occupied with the entertainment
OF her house guests. and few friends
that called in tho afternoon. She did
not leave the White House during the
day =
The New York herald., 1921-03-07
Report DOG Had Run Away.

The mere rumor that L.addie Boy had
vamoosed the national maison was@quite
enough this afternoon TO set the Sunday
staff by its individual and collective
ears. How and why this baseiess tale
started nobody knows-some disgruntled
Office seeker or vengeful Democrat. per-
haps-but start II did and a consider
able part OF the Secret Service of the
United States, including Messrs. Nc
Cahill, McSwain. Jervis, Fitzgerald,
starting and Barker were prepared TO
90 out and do little high class detect
ing.
II was ascertsined reasonably early
and before the rumor got 10 the ears Of
the President. that one OF the White
House attendants had transplanted Lad
die Boy for the purpose OF giving him
nourishment. So that was all Of that.
II merely goes 10 show that the Airedale
amounts 70 something in the Harding ad-
ministration.
or official visits. Cabinet Ministers
senators ana such important folk, there
were none. SO far as known the Presi-
dent did not find II necessary to-day 10
confer with Secretary Hughes and about
the mess little Panama has got herself