Alma record. (Alma, Mich.) 1878-1928, 1921-10-27
SALE A HIGHLY
PLEASING ONE
To MERCHANT IS
PUBLIC DELIGHTED WITH FINE
TREATMENT ACCORDED THE
PEOPLE AT SALE.
NelU Business
Friends Made

The big trade extension sale held
by the Alma Retail Merchants Bu-
reau Wednesday, Thursday, Friday
and Saturday, was highly success
fulc event, drawing out the biggest
crowd of people that has ever at
tended sale in this city, people who
were highly pleased at the great ar
ray of real bargains of new fall goods
that were being offered by the mer-
chants of this city.
That the public was pleased with
the fine bargains that were offered,
is best indicated by the great num-
Der Of sales that were made by mer-
chants of the city in all lines Of bus
mess, and the fact that the grievance
committee appointed to hear any
kicks that might be made by shop
pers, had nothing to do. Nothing,
could be more indicative of a sue
cessful four day sale such as the mer-
chants Of Alma held, during the pres
ent period, than the fact that the peo-
pie were purchasing and doing a lot
of it.
1t has also served to convince the
merchants of Alma that a big oppor-
tunity is offered in the wide field that
central Michigan has, and they feel
certain that numerous new business
friends have been made for every re-
tail store in the city as a result Of
the sale, and the unusually remark
able bargains that were offered to
get the people to come.
1t was only by coming to Alma that
the people of the surrounding terri
tory in the fifty mile radius around
Alma became certain that Alma mer-
chants were offering, not only special
sale articles, but prices on their en-
tire stocks of goods that are most
reasonable. Many people expressed
considerable surprise at the low
prices that they found in Alma, and
local merchants may feel certain that
they will return to renew the busi
ness acquaintances that were made
last week.
The merchants went out Of their
way to entertain the visitors to the
city, one of the big features of the
week being Fischers' famous orches
ira, which furnished music morning,
afternoon and evening, each day of
the sale. Dancing on the pavement
became an ordinary thing at noon
and in the early evening, and held an
attraction for large numbers. Special
dances were held in the high school
gymnasium Wednesday and Thurs
day evenings. Friday evening a
splendid dance for the benefit Of
Troop c, 106th Cavalry, Michigan
National Guard was given at the
Elks lodge, which was largely at
tended. Saturday evening dance
was held at the Dodge display rooms.
Fischers' orchestra furnished the mu-
sic for these events.
Alma merchants as a whole are
well pleased with the results of the
sale They feel confident that they
have made many new business friends
for the city among people who have
not in the past been trading in Alma.
They were pleased with the way
their specials for the sale went over
the counters and were really sur
prised at the large buying of other
staple goods that no special prices
were given on, which is one Of the
real indications of low prices in Alma
retail stores. They naturally are san
guine as regards future business
from the people who visited Alma
last week to take advantage of the
many and varied business offerings.
The hundreds of people who attend
ed the sale were also well pleased
pleased at the way the Alma Mer-
chants Bureau and the retail mer-
chants of the city treated them in
every respect.