The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1921-09-14
nY pOROTHY FAY GOULD

tho TOUR cups offcfcd by the
Retail Bureau OF the Chamber OF
Commerce for the most attractive
arrangement OF merchandise were
awarded TO F'rascr.Pateraon's for
department stores. 10 Turrell'a. Pine
street for womon'H shoe stores. to
Garments for womcn's speciality
shops. and To King Brothers for
mems clothing stores.
Monday morning tho jury met al
the Fine Arts 10 start the tour OF
inspection. Mr.. Pheian. OF the
Chamber OF Commerce. supplied a
traffic cop and large touring car
for the soven members OF tho jury,
and In spite OF the appearance Of a
load going TO the Jail. the jury had
q gay time.
VIII II. Smith. director Of the
Seattle Art Club school. Miss Reyn-
olds. director of fine and industrial
arts In the public schools. Mrs. c.
painters OF the Fine Arts society. Miss
Henrietta Hamilton. interior deco
rator. Wayne Aibeo. the photogra-
pher. and Carl y. Gould. chairman
of the civic Improvement commit
teo Of the Chamber. spent the after.
noon examining the pageant Of
beauty unveiled on tho avenue.
II was an artistic series Of pio-
lures worthy of admiration quite
apart from the merchandise offered
for mie.
CAN CREATE ATMOSPHERE
IN WINDOW DISPLAYS
And ono thing II conciusiveiy
proved was that n store creates
Its atmosphere In Its window dis
play II viii attract It's kind Of Gus
toners. The individual mercha ndiss
shown h seldom sold directly from
the window TO the customer.
Tho winners were impossible TO
choose after one afternoon trip and
the jury adjourned In order to have
night view and an early morning
'ook before voting on the prize win
nerA ono thing they evidently
agreed upon--that the whole Was
dramatic. stirring and attractive. In.
nnitsly superior TO the windows OF.
erred by the shops In q small way
three years ago.
IL was an open secret that tho
Fraser. Pm efson windows fascanai.
ed everyone. They were not only
beautiful. bu, clever and unusual.
and successfully surmountcd many
difficulties.
incidentally they conveyed tho
message Paris has trt@d To send
bvcr--that black 10 the thing this
season Especially nj night these
windows arc gorgeous.
aEsORT To STRATEGY
~ VARYING SIZE
The sixc was varied by cieveriy
opping the windowa down, Q most
unusual trick for q department
store. usually too eager for extended
areas Of plate Eiasa
One figure you giimpse edge on. ana
the other mystcriousiy thru q hare Of
game batiked eurtaining. These
plate windows have an unfortunate
Joining down the middle. which 10
cicverly outwittsd by placing the Ell.
hibit to ono side. balancing II with
an iron grating. an illuminated bowl
OF gold fish. or . swinging scat
The black tho mirror.uke floor AZ
tho corner window In n masterpiecc.
allowing for the reflection OF the
sparkling figure In q startling man.
ner. Prom points OF view of color.
composition. lighting effect and orixi.
nsiisy everyone praised Fraser.Pat
tsrson's windows
Frederick q Nelson had the most
gorgeous display OF any shop. The
entire block OF windows was brilliant
with wonderful and expensive batik
and uedye hangfngs arranged
against = carefully detailed Moorish
background
Tho turquoise blue window was
perhaps the lovciiest Tho idea was
clever and lovely and the ripling cob
or would perhaps have been n shade
more poetic as q background for mer.
chandise II q little oexs inxistens. AZ
u could DO IL partially yelled under .
gauxc curtain The really wonderful
merchandise was put In the back,
ground. not only because OF the color
effect but because OF the distracting.
iy lovely Oriental rugA
PEACOCK WINDOW
EFFECTIVE AT NIGHT
The Bon Marches peacock window
gave an effective impression at night.
especially. having the figure elevated
no the crowd could see we'll.
MacDougall's had dressing room
scene very attractive In spite Of the
overwhelming background.
Rhodes had to be examined In Do
tail. as an impression OF tho whole
was hard to get on account Of. the
overlapping expanses OF plate glass
that prevented tho different pic
turcs- from being Unframed.
OF tho nDecialfy Hhops Grahamfa at.