Arizona republican., 1921-06-19
Is. THERE 4 LIMIT TO
 AUTOMOBILE GROWTH?

aufom<bn unit of the growth of the ture N *n ahQustry is far in the fu- cafed t,, Is limit at all, is indi-
 Sargoyle." the official hoi1se or7 Tr the Vacuum Oil company nis article contains a digest of tha 9ens 29pInlons of such well known men as r1erre s. DuPont. G M. Graham E sisson, William c. Durant and Ford, himself. The article IS VI sucn merit that it Is well worth rSl lhg. and we reprint it here in Aul Tor the benefit of the general 'aptor1nx .s rs,x public. The story is headed. r. nere Limit to Automobile 1rowthT The text follows:
 some years ago, Henry Ford held conference with his subordinates to cars 'ssS
 His men rose in revolt-toId him that he could not sell 25,000 cars in one year. Even if he did. they said, ne could not obtain steel to manu- fracture them.
 Fords reply was as follows: Boys. you are all wrong. can take map or the United States, cut it into four sections. sell 100,000 cars in each sec tion and only scratch the surface
 People who have doubts about the future of the automobile might do well to keep this little bit of personal history before them.
 Now at the beginning of 1921, we hear and read about men who have no more faith in the future of the automobile from 1921 on than did Fords men several years ago. And by this we do Hiean those who are always talking pessimism-but also a good many successful business men who are. in dires't contact with the automotive industry.
 Let us, for moment, sec what the consensus of opinion issregarding the future of the automobile among our big men and maf.Azines
 Pierre S. duPoilt has demonstrated his faith in the automobile by recent ly buying controlling interest in the big General Motors corporation, of which he is now president. He writes II have great faith in the fu- ture of the industry. am so confident of the ultimate favorable development of the automotive in dnstry that am willing to hold out through the present depression, which believe will be brief"
 One of the leading tire manufactur- CTS says: Anybody who does not believe in the future of the automo- tive industry certainly lacks vision. It would be as impossible to eliminate the automobile from the present as to remove the telephone or the telegraph from social and kusiness intercourse 4
 A big Detroit automobile manufac- turer says: Within another year we shall have new Historical days in the industry-big dslys and better ones Nothing is 90 absurd as to imagine that we have reached the zenith in the demand for automobiles. We haven't come to the middle point yet Great as the number of both passen- ger cars and trucks is In some cities, he proportion to the population is still in most all states small When the better conditions in the country again prevail-and that will be be- fore another New Years day the demand for motpr cars will be much sreater than moist manufacturers are figuring on"
 a. M. Graham, vice president Pierce-Arr6w c0mpany has contrib uted this terse depression of conf dence; You ciln't stop an industry that won't be stopped
 F H. sisson, Ione of the country's rorenost bankers. recently raid: "The nsleStion in which you are most in-= ierested is, of conrse. how the general economic situation affects your own industry. This seems to me to be simple enough because 1t is certain that the motor industry will prosper. ind all of the helpful constructive forces at work tor general prosperity VIII also be conducive to prosperity in the motor field. The day has long since gone by when the automobile could be regarded as a luxury. It's manufacture today is one of our great essential industries and must be so regarded by all. At the present mo- nfent this industry seems to be on a dead center, from which it must move either forward or backward That it will move forlrard as general busi- ness moves forward seems to me to be beyond question.''
 Saturation Point
 Apparently, a lot of thought has neen given to the so-caIIed saturation