New-York tribune., 1921-01-28
ADVERTISEMENT
PERSON Al,
but not confidential

A father-owner of a factorv
in the downtown business section
Of New York City-wrote for 3
Little Red Thrift Book. He
wanted it for his son, who is as.
sociated with him in business
This son is very bright young
mana hard worker-but he has
worried his father because hs
spent all the money he earned.
That is, he did spend all tho
money he earned up to a few
weeks ago. Now he is investing
some of his earnings in safe Sc.
curities and is very happy about
it because it has made his father
happy.
Edward Fender, a securitie.
salesman in the Bond Depart.
ment of Henry L. Doherty e
Company, 60 Wall Street. is re-.
sponsible for making the SON
"see the light" in regard to prac-
ticing Thrift.
He called on father and son at
their request, and he made such
a good impression that he was
asked to talk to workers in the.
factory on the subject of Thrift
Evidently he talked very con.
vlncingly, because since then fif-
teen of the workers. who never
realized that their small sums Of
money would be received by any
Wall Street house, have become
small investors and hasa decided
to lay by certain percentage Of
their incomes every month. SO
that they can accumulate grad.
ually a quantity of sound Sc.
curities.
Mr.. Bender is very forceful in
his talks on Thrift, because he
talks from lthe book of his own
life. He has "gone through the
mill" He was born and brought
up on the East Side of New York
City, one of a family of seven
children, and he had to hustle for
himself very early in life. He
quickly learned that honest work
and practical thrift are the two
essentials to success, and he
therefore has very warm SYM
pathies for all who have to over
come the hardest kind of OBJ
stacies in order to succeed, and
he is willing to work all day
and far into the night, calling
on real workers who are sincere
ly interested in taking care Of
their money and investing it
wisely.
He is meeting with some re.
markable experiences, one Of
which relate, because it proves
what a deep held this Thrift
Campaign is taking on workers,
and, besides, it furnishes a prac-
tical illustration Of how courtesy
counts under any and all circum-
stances.
A request came from a negro
for a Little Red Thrift Book.
Mr.. Bender followed up the re-
quest with a personal call. He
found the man who sent the in
quiry playing cards with some
companions. When he explained
that he had called especially to
find out if he was really inter-
ested in the Thrift and Invest
ment campaign conducted on
behalf of Henry l.. Doherty 4
Company, 50 Wall Street. this
man seemed greatly surprised
that anybody from a Wal Street
house would take the trouble to
call on him.
He stopped playing cards and
asked Mr.. Bender if he would
accompany him to his home. Mr..
Bender said he would gladly. Ar
irving at the home, which is in
the basement Of a house in an
uptown street, Mr. Bender saw
little boy in bed, sleeping peace
fully. He asked who the boy
was. The negro replied: "Oh,
he is little kid whom | picked
up and have adopted him; he
is fine little lad. He is all /
have in the world, and | want to
do something for him. Will you
take small sums of money from
me from time to time and in.
vest them sc that when this KID
grows up I will have something
with which to educate him and to
give him a start in life?"
Mr.. Bender said he would be
glad to help him. He made it
clear to this man that the real
purpose Of the Henry l.. Doherty
& Company Thrift and Invest
rent campoign is TO render
service to all people. no matter
what their station in life.
An agreement was then and
there made by which this mans
small sums would be carefully
invested for him in safe SECURE
ties.
I hope all who are reading
these letters will get it hrmiy
fixed in their minds that they are
welcome to write to Henry l.:
Doherty & Company, SO Wall
Street, or to call at their Offices
They will be treated with cour-
tesy and promptness in all mat
ters pertaining to the invest
ment of their money, in small or
large sums. in securities that