The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1921-01-10
To the
Consuming Public

We offer al this particular period
a word OF warning to the end that they
may iEtelligenty take advantage of
opportunities and offerings now being
made by Bennington retailers.
1t has become apparent to thinking
men that the great period of panic and
depression so freely predicted last fall
is not yet upon us We have simply
passed through and are now in the
eliminating stages of a readjustment
Of prices by retailers and a few manu-
facturers that presagds the earl re.
opening of mills and factories on
basis OF aoout twenty percent reduc-
ton from the peak OF prices
1t IS apparent then that the low
level OF the retailers at the present
period cannot prevail except for
very short time, for, as he mist buy
soon at mill prices he can only be
! expected to sell on the basis of pur.
chase and if he has yet war stock on
Ibis hands he viii regardless Of
| whether you expect him to or not.
average his prices ANA YOU will not
then get the full cut made by the mills
The only thing for your own good is
to take advantage Of the various big
bargains offered by Bennington mer-
chants as class now
/ If he is inclined. as he seems to be-
to price his merchandise now at cost
or less, relieving him OF it is good
business shrewdress on your part as
YOU are buying now far below figures
you will have to pay little later on
And right here we wish to say this
store does not want an The business
there is In our line. While we will
4 liquidate the entire stock, we prefer to
take little more time IN doing 1t and
give you better service than was pos
sibIe Saturday whea over five thous.
and people visited this store. Ordin.
arily we would not think 1t honorable
or fair to our many friends among
Bennington contemporaries to make
prices TO ent.ce any such vo ume of
business as was done here Saturday,
but circumstances arose, over which
we had no control that made It neces-
sary to lIquidate completely; and yet
we feel guilty in absorbing such a pro.
portion OF business, when il is appar.
emit every store in bennington IS doing
something to bring down the high cost
of living.
II you have money to spend, dis.
tribute it--while we have a very large
stock of goods we have not enough
to take care of all of you people. so
We appeal to you to not Fl all your
requirements from this stock.
It is not going to make much diff
ference to your friends whether you
! pay us 500 for suit that must be sold
or whether you pay someone else
few more dollars for the same article
The chances are the other stores
will be running when We are dead and
you should help support them now
We want you should take this article
literally, do not try to read into it any
Imea'.ng except just what the words
mean. The fact is, perhaps for the
first time in our history, we have too
much business-far more than our pro
portion-tar more than Is right aud
proper for the legitimate good and
growth of the merchant life of Ben.
nington.
If we have erred in making our
prices too low It was conscientiously
done
We Of course. eou not anticipate
Any such results as happened and we
are now powerless to prevent any
change in the situation. except to ap.
peal TO you. Prices of course cannot
be marked up that would not be fair,
honorable or business.like
There is but one thing aside from
writing this article that we feel we
can do about it that is shorten the
hours of trade, so while this sale lasts
we VIII open at nine a. m, instead Of
seven. This will give our friends in
the same line of trade two hours in
which we will be closed ana you will
simply hare to do business with some
one else during those two hours
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