The Holly chieftain., 1921-07-07
THE WAY OF PROSPERITY

tiOn from Numbers XXLV: IA,
Come, therefore, and viii Adver-
tise Thee" the Manufacturers Rec
ord has prepared sermon in which
it points the way to an abundant
prosperity for all the elements of
the American population. The com
ment is rather lengthy but crowded
with.-so. many ideas that not only
business men, but men and women
of other eallings, will be well repaid
for reading It, The Record says:
From the earliest of Biblical days
the value of. addertising has been
more and more clearly seen. In one
way or another through all the ages
men have realized that without pub
licity or advertising their efforts
would be in vain. The mighty
pomp-and circumstance of war" the
triumphal professions of the old
Romans, the, varied means adopted
to send information throughout all
empires in olden days, down to the
tremendous display advertising
campaign Of the British Govern
ment in stirring its nations pat
riOtism and raising an army OF s..
100000 volunteers, and similar ad-
vertising work by the American
Government to sell Liberty Bonds.
were all merely broad and ever
growing realization OF the power
of advertising.
Without advertising England could
not have raised q mighty volunteer
army: without advertising the Unit
ed States could not have found 20
million bond buyers.
The same power Of advertising
could now SELF prosperity to the
whole country. There is enough to
write about and talk about in ad-
vertising to stir the nation to real
izatiOn of our eOuntry's limitless re-
sources and illimitable development
potentialities.
The power of all pervading, all.
compelling advertising work, liter
ally alive with the fire of truth and
enthusiasm, would quicken every
heart beat, would thrill every Amer.
lean, would stimulate the young to
deeds of achievement in the bust.
ness world and the glory OF the
battlefelds. and would stir afresh
the blood Of the old. The flag of
Americas patriotism unfurled in ad.
yertising. rightly done, the bugle
call to work, the drum beats,
Charge would lead us onward to
commercial power and glory and
prosperity as worthy Of praise as
ever was the work of the battle,
leld.
Then down with the pessimism of
the faint-hearted camp followers,
and up with the flag OF optimism!
Onward with sound the charge"
through every well tested and prov.
en- advertising method, and we
would soon see mighty army OF
n nation Of lO5,OOO.OOO people nut
ting to disastrous rout every faint.
heart, every preacher of pessimism
in bank, in Office and in factory
Some say we cannot afford to ad.
vertise. The answer is, you cannot
afford not to advertise.
Why advertise when there Is no
business to be had? say Others. Be-
cause the only way to create bust
ness is by advertising.
Why advertise when we have no
money to loan say some bankers:
and the answer is, no class ever
needed to cultivate the public's fa.
vOr more than bankers do now,
Perhaps fou have. no money
to loan today. rs some say; but you
are not q good banker II you fail
to sell credit to every customer who
has the proper security with which
to buy 1t. A banker bOrrows
money from his depositors and sells
credit to his borrowers. IT is a
merchandise transaction.
1t would he poor merchant who
could not find ways to provide good
for his customers as long as they
could pay. He is poor banker
who cannot find credit to sell to his
customers so long as they are able