The herald-advance. (Milbank, S.D.) 1890-1922, 1921-09-09
MITTELSTAEDTS fine new
STORE OPENED TO PUBLIC

The new Mittelstaedt store which
has been under the process OF con-
struc+ion for the past three months
was completed this week, and opened
for p'1ilic inspection Tuesday evening.
A very large crowd visited the store
that evening and every day since for
a view of Mlibank's finest store.
The front is a beauty, nicely balanc-
ed, well set and artistically finished.
The windows are low, giving an unob-
structed view Of the entire window.
The background is a very light gray,
with mahogany finished panels. The
windows are hung with gray and black
valances, gray mohair easement cur
tains, which are drawn to the side and
give il strictly individual and tasty
appearance.
The entry way is wide having two
sets Of swinging doors, and is warmed
in the winter by a radiator. As one
steps inside he gains the impression
of large department store. The COM
pact arrangement of the cases and de
partments make the appearance of un-
limited floor space. While the first
floor space in the new store is the
same as in the old, additional space
is gained by the fact that much of the
stock can be stored in the basement
and the stock room and the large bal
cony which is at the rear.
To the right upon entering is the
ladies departments, consisting of the
glove, handkerchief and other articles
dress goods ,and ready to wear de-
partnlent On the left is the mems
department and the grocery depart
ment to the rear. Thru he center of
the store is the toilet articles. fancy
goods and notions. Midway in the
store is the shoe department, complete
with its wicker chairs and floor lamp.
On the balcony will be found the
baby's depal ;ment, a ladies depart
ment, the rest room and the offices Of
the company
The store is complete in every way,
nothing being spared TO make it at
tractive and pleasing to the eye, while
there is not the lavish expenditure of
money. The store is in every sense
a "home store" containing depart:
ments where almost all the trading
can be done without going outside OF
the store.
The store is completely lighted,
controlled by board on the balcony
and at the front entrance. Suction
fans on the balcony and skylights help
to keep the store cool and rid it of
foul uir. Fans will be placed on the
ceiling next summer. Two six drawer
electrical cash registers are found on
the main flocr one for each side. The
woodwork cases and shelving are all
stained mahogany, while the y alls are
light cream
A large stock room to the year
completes the store. The freight ell
evator enables them to keep much Of
the stock in the basement, handy at
all times by the convenience of this
arrangement.
The second ioor is rapidly nearing
completion There are FIVE suits Of
office.1 there, four of which are taken
at TIE present time ard will be oc-
cupieti as soon as the building is COM
pleted. Plans are made to later cut
thru The south wall into the second
floor cf the First National bank build
ing, giving access to the Mittelstaedt
store stairway The stairway in the
bank building will then be dispensed
with, pivnig them much additional
room.
The business is owned and will be
run b. Arthur and Harold Mittel-
steadt. The young men purchased the
business from the father and uncle
last fall, but shortly before the time
et'~y WHY " leAhS kf0SSNSSiOIi cfiu
sumo charge the building and content 5
were destroyed by fire The force
which vii! be found there are Miss
Jorpenson, ladies department, Mrs.
John Farley, ladies ready -to-wear,
Miss Johnson, filter, Earl Lee shoe
department, and Fred Roantree anil
Lyle Maxfeld grocer! department.
The opening Of the Mittelstae,l.
store puts Milbank back to the time
when the same stores were to he
found doing business. IKE change was
the fire of the LovensteiE store, after
which there was SOME time before
they were back in business. The Nit
telstacdt fire came shortly after and
this spring J. NJ. Salzle was forced
out Of business making three Milbank
business houses which landed grocer
les closed. The Lovenstein store was
rebuilt quickly and Mr. Salxlc pur-