The New York herald., 1921-05-29


AID to-day offers to its readers an even
more personal portrait of the Chief Ex-
ecutive. Last Sunday he was shown as
under a microscope at work and at play.
To-day Mr.. Hill offers a new angle of
study, one showing what is back of the
Presidents daily doings, why he is so be-
loved by those about him and how he
reacts under the trying conditions of his
great office Not the least interesting
feature of this closeup view of the Presi-
dent is his love of the outdoors. for golf
and fishing especially, and his pleasure in
his dog, CasweH Laddie Boy, the White
House pet.
BY EDWIN c. HILL.
CoDUi0ht, 1921 bp THE NEW YORK. HERALD
New York Herald Bureau,
Washington, ID. C., May 28.
%aa and s'oa@,s oa'y because be Us he IS a
of sense, the President knows that
IL pays to advertise. Even if his Marion
star did not bring him in net profit of
$4,000 a year. he would be sufficiently in
tune with the times to know that publicity
is grand thing for an individual and moi
II bad thing for cause
Il. HARDING must necessarily be
large advertiser He has big ideas
To sell. He has personality to popularize
For an example he has the career of one
of the most skilful publicity experts that
ever lived. Theodore Roosevelt. but it is
doubtful If Harding needs to resort TO
pattern. He has his own notions. Time
has shown that they are very clever no
tions. They are clever because they are
simple and human and appealing. The
ideas he seeks to put over are not lost in i
thicket of words They are not dressed up
in morning coat and silk hat. They are
good, plain. average stuff readily compre.
hended and absorbed by the plain folk Of
the land
MR. HARDING has spent about . year
advertising his personality 1t cost
him and his friends more than 100000
before the leaders Of the Republican party
did the necessary thinking which inspired
the delegates to put Harding over with a
great hurrah and thereafter the Republ-
can National Committee spent several mill
ions in the same audable cause--to present
Harding as such fine and ikable figure
that every man and woman Of reasoning
age would want to vote for him. 1t was i
job well done-about 81 per cent perfect h
selling results, and that is whale Of an
average in advertising accomplishment
1f,,tl,
spread about that Harding's great
characteristics were in addition to fine
order of intelligence. common sense. con
cliatory skill and warmheartedness. He
does possess these characteristics most
markedly, and there was nothing deceptive
IN the advertising. The Impression was put
about that Harding's specia! qualities were
the qualities most needed by the country.
after dose of uper-sentlmentalsm which
had disordered the whole internal works
The idea was diffused that Harding stood
out ms an old-fashioned American Of the
Mckinley sort, a good deal more up to date
than Mckinley would have been: > very
much modernized Mckinley. Of course.
Harding doesn't resemble Mckinley In the
lcaSi. Inc TWO men WONlu nave hau llttle
Of consequence in common Harding is
great deal more like Grover Cleveland
like very polished and urbane Grover
Cleveland. At times he suggests Roosevelt.
Nobody who really knows him ever thinks
of Mckinley. But the comparison was Il
useful campaign idea and has some value
even now because Of the esteem in which
Mckinley was held
7 was n very successful advertising cam
paign, but it did not end on the night
Of The second Of November. 1920. The new
Ambassador to Italy. Richard Washburn
Child, one Of the principal and most skill
ful of the Harding advertisers realized
his acutey. He remarked on one occasion
that. with the kind Of attractive personal
ity possessed by the President he could get
almost anything done by keeping himself
vividly before the people. The idea was
that the President need never be afraid of
instructions in the Senate or the House
Such things as occurred in the unhappy
administration of Mr.. Taft. IL he took
pains to keep the people thoroughly III
formed as to what lie wanted and why.
Evidently the President is proceeding along
the road pointed out by this suggestion
\MITH the newspaper correspondents lie
is ALWAYS aS frank as thp dificultias