The Liberal democrat. [volume] (Liberal, Kan.) 1911-1924, 1921-03-03
HE rock A SHOT.


Editor Kramer, who is retiring
from the Hugoton Hermes, took a
shot at the business men Of that town
< for running a booster ad in the Lib
eral Democrat.
In this Kramer showed his narrow
ness, and his lack Of vision of the
benefit of advertising. He was evil
IDENTIFY sore because he did not get
the money spent by the Hugoton
bushes men in the venture. But it
was the money only, in which he was
interested, the boosting the town re-
ceieved in practically every state in
the Union did not interest him in the
least.
In order to make the advertising
Of value to the Hugoton business,
men, sample copy was sent to al
most every resident Of the. county.
In addition to this the story Of Hu-
cotton went to more than 3 thousand
people in other parts Of. the country,
giving double value for the money,
and Hugoton was pictured to people
who probably never even heard Of
the town.
Kramer showed the calibre of the
small small-town newspaperman in
his article in roasting the firms who
are really boosting Hugoton more
than he, in his feeble way could do
it. He seemed to feel sore that the
money went out Of town, but he fail
ed to mention that the Democrat was
almost as much a Hugoton project
as the Hermes has been under his
management. That paper has been
printed bodily in Liberal since he
has been at the helm and probably
the greater part of the receipts from
advertising have been spent in Lib
era.
Yet few people have been able to
Germ the great boosting procliviities
of the Hermes while he edited it. We
have read it every week during that
and time there has not been as much
Of boost printed in all that time as
appeared in the one issue of the
Democrat yet the merchants of HUI
Cotton have given him a patronage
Of which he has not moral right to
complain.
The Democrat last year spent $35
of its own money in the Great South
west Association buying advertising
space in papers in other states and
we considered it money well spent,
but the minded country editor
usually thinks it a crime for his BUSH
ness men to spend cent for boost
ing which he does not receive.
With the sample copies of both the
daily and weekly Democrat mailed
to- Stevens county the booster page
had not a circulation Of close to
5000 copies and even the Hermes
did not deny but what it was boost
er proposition.
The Democrat has put on these
pages in many towns in this section
and this is the first time newspaper
has holered. The editor of the Kismet
Klipper took space on the page and
helped prepare the copy, showing he
was broad enough to want his town
boosted little more than he could
do it with his paper, and other edit
ors have shown a like spirit.
Kramer ventures the assertion that
the bushes men spent too much mon
ey for the space they received but
we'll venture he would not be willing
to send an equal number of copies
for the same rate, for if he did he
would have a worse boiler coming
than he did.
Now that Mr.. Hubbard has taken
over the bushes we are of the opin-
ion that Hugoton will not need so
much outside boosting as formerly.
He will more than likely be able to
pretty thoroughly cover the field.
However, should he desire the as
sistance Of the Democrat he knows
he can get it.