The courier-index., 1921-03-04
RANK MARIANNA
 IS OPTIMISTIC
,u MONTHLY MESSAGE TO GUS TONERS, FINANOIAL INSTITU- TJON BREACHES GOSPEL OF GOOD CHEER.

GOOD CHEER.
 Each month the Bank of Mari anna is sending out handsomely ry;nted folder to it's customers, dealing with subjects of current in forest. The March bulletin is en- titled. 'How Business Will Profit From the Present Crisis" It is so full of sound sense, optimism and oood cheer, that it is well worth re- nroducing, and should receive the careful and thoughtful consideration of every citizen. It follows: Men at the head of great Amer ican industries now agree that the nresent upheaval in business is the most fortunate thing that could have happened to us.
 It's d fact. Ever since the Big War first began American business and. for that matter, all business has been on false basis. Most of you farmers and merchants and salaried men, too, have paid too much attention to your profits, and not enough attention to your cost sheets. If your profits loomed up large. you didn't care a "whoop" how your expenses stood.
 "Now, the true test of success in business is not profits, but econ- omv. Profits may be the result of good fortune, of a fleeting period of inflation, of temporary condi- tions of any kind; but business structure which is built simply up- on the profit sheet of the moment IS built upon the sands. The only business foundations which are sure and steady are erected upon the rock of economy
 So says Charles M. Schwab, one of the keenest self-made business men the country has ever produced.
 The prosperity of our country, and of every individual, is not bas- ed upon profits that have been Snade, but upon the relation cf Mronomy to business. \ One of the great injuries that the past few years of inflated prices has done to America business and individuals is the careless attitude assumed towards wasteful and ex- Nstravagant methods.
 4 Now, here's where you farmets holding worthless cotton, and you merchants with lot of goods that have shrunken in value, can indulge in a grin of sure-enough hope
 The supreme worth of the exist ing situation is that it is compelling every man and woman in America who has something in his dome of thought" to examine thoroughly his cost of doing business and his costs of living.
 Here's another bit of consolation
 We should not be interested solely in the amount of money paid to us, \ but what that money will buy. It's Ia dead certainty that dollar will buy more in 1921 than it could in ( Of course, we've got to readjust things. We've got to bear few losses and take the hard licks of experience with as good grace as possible.
 But, let's be true American sports. Let's come out of this somewhat painful situation purified and in- vigorated. Let's go after our jobs with new strength and energy, and just show this year of 1921 that we aren't licked yet!
 Why, folks, we've just started to become really prosperous nation. When a prospector first strikes his vein of gold, he isn't rich. He may shout his gladness and stop work awhile to celebrate; but before he really profits from his find, he has to dig the gold out by the sweat of his brow and get if into circula- ton.
 We're going through the sweating period now. We've already found our gold, and gone on a debauch to celebrate. But it's time now to do real work
 Don't worry about business. If the really big men of our country Rave unbounded faith in the future ot American industry, we can't stop
 To cry over slump in the cotton knsrket.
 I The Bank of Marianna is with Nou heart and soul and dollar. Our
 Aecess is bound up in your sue So let's save our money, forget cotton for one year, and get ready Tor the prosperity that is sure to come.
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