Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1921-11-27
AUTOMOBILE ROW LOATH
TO DISCARD ITS BEAUTY
Intense Rivalry Among Deal
ers as Result of Showroom
Decorations.
THREE EXHIBITORS LEAD ALL
AIsop and Dula Motor Corporations.
and II. a. Blcnner Have Good Dis
plays in Attractive Settings mt
3 Their Shops.


Automobile Row along West Broad
Street still retains it's beautiful show
rooms, decorated especially for Foch
and Thanksgiving days. Most of the
prominent dealers are loath TO do
away with the beauty surrounding
their respective rooms. Hundreds OF
motorists, tourists and pedestrians
have paused TO pay tribute TO the
magnificence of the displays in the
many showrooms. Scores of tele-
phone communications of consratu-
4iatory nature have been received by
the dealers. and, all in all. they are
we'll pleased at results of their at
tempt to make Automobile Row a
thing of beauty instead of com
monplace thoroughfare fronted by
miscellaneous auto shops
There is n great deal of rivalry en-
istant among the dealers as result
of the decorations in the respective
showrooms. as each had tried to out
do the other in composing the most
beautiful window and display-room
from decorative standpoint. 1t is
quite impossible to select the best
but we'll up among the foremost of
tho exhibitors are the Alsop Motor
Corporation, the Dula Motor Copper
alton and B. a. Blenner. The AL
sop Corporation has novel window.
The Dula Corporation n wonderfully
decorated showroom: b. a. Blenner.
a magnificent window. Each of these
three dealers has as fifine a shop MS
the other, there Is little or nothing,
to decide the point at issue
The Alsop Motor Corporation, at
Broad and Shafer Streets, has
adopted perhaps the most novel win
dow display. 1t has chosen n beau
tiful new Maxwell roadster and
placed it in large gilt frame after
the manner of picture. They have
achieved this effect and people pause
In groups outside tho window to
admire the picture" in its frame
with the soft glow of myriad of
electric lights upon II. The back
ground is drapcd in silk velour and
monk cloth. which adds the neces-
sary artistic touch of magnihficence
and splendor. 1t certainly realizes
its attempt at creating life-ltke
portrait of the Maxwell car.
Mr.. Alsop, said last night, at seems
as though half the people of Rich
mond have viewed the window dis
play have received so many COM
pliinents on it's completeness. One
gentleman who was in our showroom
contemplating the purchase of the
car reached out his hand to touch tho
glass which he believed was in the
frame of the .icture, and was sin
ccrely surprised when he learned
there vas ncyc." Mr.. Alsop is eX-
limiting the nav Maxwell models.
= Is. A. Elenacr at l241 Broad has n
magnificent showroom decorated
WIFE inc American flag and vari-
colorcd crysanth, NUNS, and festoons
OF orange and black paper. The
lighting arrange nent creates a truly
admirable effect and constitutes
somewhat of :. departure from the old
dyed thewool manner OF exhibit
ton. Mr.. Blenncr is exhibiting five
models of the Cleveland six cylin-
dered machines, the coupe sedan,
closed touring, and the roadster The
feature of this display is the coupe.
snug, intimate car. with a MAGMA
cent custom-build body by Fisher.
-Four persons can comfortably seat
themselves in the Northumberland
and cushioned seat. The sedan Is
another feature of Mr.. Blenner's fall
opening display of the closed car
light six models. Major c. Q. Sherry,
Chiet or Police of Richmond. de-
cared IL inc most handsome automo-
pile Salesroom he had ever seen.
The Duia Motor Corporation nj
Broad and Shaffer Streets. has deco
rated It's show rooms with corn
stalk, pumpkins. ferns, and crysan-
themums, while paper streamcrs of
navy blue and red. the University of
Richmond colors, and the orange and
black, representing the colors of
William and Mary College are strung
from the ceilings ,tNd borters, win
dows, and on tho Isrlcii cars being
exhibited. In addition a'grcat uuan-
tity OF autumn leaves with their
beautiful colorings, have been dis
tributed virtually all over the show
room. 1t creates vivid impression
or Il few magnificent automobiles
abandoned temporarily in bcautti-
1ni woods by a frolickinE picnic
crowd y gentleman who came 20
purchase Buick six cylindered road
ster, begged permissin TO drive I'M
meditely 10 his home, get a shotgun
and return the showroom TO hunt.
SO natural was the effect achieved
Four models are displayed. The SIX
cylindered roadster and touring car
the four-cylindered roadster ana
sedan cars.
Other dealers. who have viewed
these three shops are getting busy.