The Medina sentinel. [volume] (Medina, Ohio) 1888-1961, 1921-06-16
LOCAL MERCHANTS
TOLD TO ADVERTISE
And Other Things That Make
For Successful
Business
EXPERT FROM DAYTON
ILLUSTRATES TALK
Advocates Truthful. Newspaper
Publicity as Most Potent
Factor in Business
Promotion

With very large number of repre-
sentative merchants and statesmen
present, among whom were five from
Wellington, the business lecture given
on Friday night in the X. Of P. auditor
iun was big success. The lecture
entitled Getting the Most Out of Re
failing" was delivered by Mr.. D. R.
Thomas, a representative Of The
National Cash Register Company, who
spoke under the auspices of the Me-
dina Advertising Club.
The lecture, which was illustrated
with nearly 5000 feet Of moving pic
lures, was preceded BY the showing Of
some very interesting community
welfare pictures.
The community welfare film showeG
the results of this kind of work IN
Dayton, Ohio, the home of The Nat
ional Cash Register Company. The
audience rnarvelled at the transforma-
nation Of civic conditions, direct re-
suit of the concerted efforts of pro-
gressive citizens. It was stated that
the changes and improvements made
in Dayton may be made in Medina il
the people will get together and show
the right kind Of cooperation.
Introduced by Pres. Gail Abbott,
chairman Of the meeting, Mr.. Roberts
complimented the Medina Advertis-
ing club for its splendid cooperation.
He said: "You members realize the
ralue of cooperation; you are on the
right track. Keep it up and nothing
can prevent Medina from maintaining
its place in the. front rankstof progress
sives cities in this part Of the,country,
The speaker made a vigorous ap-
peal for better system in the operating
of every. kind of business. 1T is only
natural he said, "that each one of us
should want to get the most out OF
the work we are doing, or the business
we are in; yet we must not forget that
customers are justified in buying
wherever they can get the most goods
and service for the dollars they spend
"In these days of keen competition
it is>not easy to be successful mer-
chant. There was day when mer.
chant could sit down and wait Moi
business to come, but today he must
coax trade through advertising, dis
plays, store arrangement. promt ant
cheerful service on the part Of em'
ployees. The fact is the merchant
who aims at the highest success ha:
a big job on his hands.
Competition is proving that store
methods and store service must b,
\ improved to meet the demands Of thu
buying public, and at the same timt
make a reasonable profit. Experience
has shown that one Of the best way
to get more out Of retailing is tt
study and profit by the. methods tina
have enabled other merchants to ge
ahead.
"The National Cash Register Com
pany always has tried to help mer
chants solve their problems in thi
way. For more than twenty-five
years we have been collecting the bes
retail ideas, plans, and methods from
successful stores in all parts of tn
world. We have accumulated vas
amount Of material, simplified, con
densed and charted it and in sue
meetings as this have passed it alon,
to those who could use. it. II indee
is one Of the hopeful signs Of th
times, that merchants are getting to
getker through such organizations
yours to study these plans and to wor
forSthe common good.
The store that knows best how I
please the buying public will get th
most trade, but unless at the sam
time il can make a profit, it cannc
succeed. To succeed a store mus
be thoroughly organized. The hei
must looi; after the details, leavin
the merchant free to keep his finger
on the p:ilse Of the business and CIV
time. to affairs Of the community.
Customers should be told prompt
about the goods carried, and impress
ed with the fact that the store Is wild
awake and progressive. Goods mu'
be displayed SO they will attract an
please the customers.
.'.ss! he ofl. ssfe.sld be made
know the yalde Of giving prompt, AZ
(Cshtinued On Page 3; Column \,