South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-06-28


not as yet moved away from the
1000 mark.
The campaign is still in its in
fancy and for a newly interested
member or for one who has not as
yet been active to climb to a place
among the leaders is a simple mat
ter. The first subscriptions a mem
Der turns in carries with il a bonus
OF 5000 credits. A member who
is not listed with but 5000 entry
credits Will by turning in one sub
scription have 10000 credits besides
the regular number earned on the
subscription. Every succeeding sub
scription counts up at the rate of
several thousand credits and to make
a creditable score at this time IS an
easy matter.
Extra Cash Assured
There are two big reasons why
those who are considering entering
should do so at once and why those
already entered should lost no time
in starting an active campaign for
subscriptions. First Of all comes the
big extra credit offer now in effect.
This offer allows $4,000 extra credits
on every $40 worth Of new sub
scriptions turned in before 10 p. m,
July 3. This offer makes It possible
for live-wire members to gain such
a lead that it will be easy running
after July 9. While there will be
other offers Of extra credits made
during the campaign, every one is
positively assured that there will be
no time after July when new sub
scriptions will earn as many credits
as they do right now.
The other reason why every one
should get busy at this time IS the
offer OF two 5000 extra cash awards
Subscriptions turned IN before July
2 count toward two awards, one Of
the main awards and one of the
extra awards The member In South
Bend and AIishawaka who earns
the most credits up to July 3, will
be the winner OF one $500 extra
award, while the other goes TO the
member outside OF South Bend and
Mishawaka who makes the best
showing up to the same TIME.
AlE AANL AAAtAAAONAS Will NC pAbAANil-
ed again on Wednesday. Very
shotly the names OF those who have
not moved away from the 5000 mark
will be DROPPED from the list. If
they do not report subscriptions
within the next few days It will be
understood that they do not expect
to be active. Those who are still
in the inactive list are therefore,
urged TO start work at once.
Any who are interested in joining
the club can call at the Office. tele-
phone or write AS soon as they are
entered receipt books for taking sub
scriptiOns will be supplied them.
How Ho Do 1t
All members OF the SaleSmanship
Club. and. for that matter every
reader Of The Neyvs-Times is invited
TO read the articles on Salesmanship
that are appearing. They will be
found 20 be OF interest to anyone who
is or wants 20 be a go getter."
Article No. follows:
Consider the qualifications that are
required for success in craftsmanship.
A score or more might be listed.
Here are a dozen outstanding ones:
I. First Of all, a salesman must
acquire accurate and exhaustive
knowledge OF his line No salesman
can know too much about what he
sells. whether selling something as
complicated as machinery, large
and varied line OF staples. or some
kind OF raw material. he must study
y 4. c.,,,1s - .has- ,,eeo ..,ff1 ba hoe
the knowledge OF an expert. The
man VINO in addition 20 being an
expert in any line is also a real sales
man. has that all-round business
ability allied with knowledge Of hu-
man nature which are needed in
every important executive position.
2. He must be able TO impart his
knowledge of others logically and
quickly. To do this he must have
the ability 10 concentrate al his
powers and faculties upon a given
subject. The man of discurzve
speech who finds il hard TO talk not
only convincinly but 20 the point
wiz have dlfficulty in arresting and
holding the attention OF his prospect
3. lie must have tact IN a high
degree. The nature OF his calling
demands that at all times he be ag-
gressive or insistent or pertinacious
When IN the presence OF an irritable
buyer or a buyer WHO Is accustomed
TO dominate. only consummate tact
will prevent clash OF opposing
forces.
4. He must have the courage 20
press his offer upon the attention OF