The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1921-02-22
TIL { MERCHANTS
SOLD THEIR GOODS
COOPERATIVE ADVERT SING
BROUGHT PEOPLE TO MADI-
son STORES YESTERDAY.

Cooperative advertising as tried
out yesterday by 80 merchants and
dealers of this city proved quite a
success especially as to moving the
goods that were placed on sale as
leaders on bargain day Not only
did the people of Madison avail
themselves of the opportunity to buy
at very reasonable figures but coun-
try people as well drove to town to
make extensive purchases. The
merchants are pleased with their
method of attracting attention and
will continue the plan of holding
one special bargain day each month.
Slack's store disposed of 200 pounds
of rice advertised at &c per pound.
The Economy Cash Grocery had no
trouble in selling all the Karo in
their specials at quarts for soc.
Hasvold moved much of his tea ad-
vertised at tic per one-half pound.
j. c. Schultz. sold enough wall pa
per at 15c per roll to cover 200
rooms and so on through the list.
Our merchants feel that it paid them
to make special prices and advertise
widely. There were more people in
town yesterday than ordinarily visit
Madison on Monday.
In going over yesterdays results
at the regular meeting of the mer-
chants association last evening, all
were enthusiastic concerning the
success achieved through advertis-
ing special articles and goods at
greatly reduced prices The gen.
eral opinion was that Monday was
a real business day for all mer-
chants. Many specialties, as lead
ers, were readily picked up.
Reports are still coming il. from
individual dealers. A call at local
stores during the noon hour revealed
the fact that people would come
long distance to trade in Madison.
Whereas Frank Millard advertis-
ed rs pairs of a certain style of
shoe, he quickly sold S5 pairs. j. A.
Johnson's big Store" rid their
shelves of 700 yards of muslin Of
fered at 17c per yard. Scudder
Bros. had no peaches left at night
after supplying customers with
well syruped brand at four cans for
$1.00. Ross Kelley nearly cleaned
out a quantity of 10c corn flakes.
Porter Bros. enjoyed a brisk trade
for that day. The Kramer Clothing
company sold all of the gloves adver-
tised at 10c per pair. The Dacotah
Oil company was well patronized
and their sales of specially priced
axle grease went well. The Holien
grocery was kept busy handing out
79c caddies of crackers. The Fitz-
gerald store did exceptionally well
in disposing of a quantity of pals
at soc each. The Rensch Hardware
store had no trouble in selling $3.50
butcher knives at 75c. Mr.. Gee of
Johnston's Incorporated reports an
excellent business in the furniture
line and also in advertised rugs. The
Parker Auto company closed out all
specially priced tires. The Madison
Motor and Supply Co., enjoyed a
splendid business in tire pumps.
Miss Morse, Mrs. Knoeri and the
Paulis Dry Goods company did q
good business on Monday. Rexall
prices swung in a big trade. The
Model Clothing store fitted out many
men in Unionalls that were on the
bills as real leader. Kohler and
Koehler are pleased with the busi-
ness that came to them. The Con-
sumers' Cash Grocery are satisfied
with yesterdays business. George
Beck, Nick Bjornstad and d. J. Nit
terling have no regrets over the
business that came to them. And so
1t was all along the line-great bar
gains and plenty of buyers. j. v.
Regan took a number of splendid
suit orders on the strength of his
offering. Guy Hanson was another
merchant who enjoyed extra patron
age.
The success of this cooperative
plan stands out so clearly that the
intention now is to make the next
sale day bigger than ever. The peo-
pie of the, Madison trade territory
should keep their eyes on the ad-
vertisements of the local merchants.
No need of sending to mail order
houses; no need for buying in Sioux
Falls. Our merchants have the
goods and will make prices that
have no equal anywhere.
If plans work out the purpose is
eventually to turn over the sales
pavilion on bargain day for the use
of farmers who desire to dispose of
their farm products, hay, potatoes,
seed corn, anything in fact that
they wish to sell. This, of course,
would form a real market day
wherein the merchants and the far
ming element would do some real
cooperating.
These results have followed close
ly upon Mr.. Pryor Irwin's appear
ance for business lectures. Mr.. Ir-