The evening world. [volume] (New York, N.Y.) 1887-1931, 1921-01-13

In this connection I have talked
with many men at the top Of the in
dustry, among whom 10 the Prcuidonf
Of the Motion Picture ownors Of
America.
without euception these men NFuna
the Industry cleaned up ~ well En-
you and !. Thgy want the producers
TO- give them only good pictures 20
show In thelf theatres and they wanR
TO see eliminated tho INSCRIPTIONS
exhibitor whose Bible Ia HE box office
who thinks only IN terms OF money
rather than in, terms OF humanity.
n II this individual who Ia the
greatest menace to mankind wher-
ever we find him, and many coed
people who want only good things
are made to suffer because Of him.
How fooled thiq fellow wIll find
himaelfl II he only stops to reason
and reflect how Ehort-lvod are even
the box ONCE receipts on Ghp wrong
piCture-the movie with the bad in
fiuence.
You have but to go uadS into IT,
morgue OF the movies and you VIM
md there the result OF each OF them
in the words Of Omar sighting .
little hour or two-waa gone"
The exhibitor who tried to b1iid
his house on bad pictures wus build
Ing on the sinking sand Of lliusion.
Ho got the crowd into his place Tor
the moment, but he mover gnt them
all back again. whyP because he
catered TO the worst slemont.-anA
not 70 the best OF his community.
The moving picture theatre. Afteg
an, is the theatre OF the family. The
successful movie man win needs
cater 70 the family. The family via
DO fooled once. but It wiol assert IT.
self afterward. II will not 30 70 the
notion picture house that has bad
pictures.
Again, the dust heap OF hurnt-out
productions will dsmonstrate that
the bad photoplay has died its naAu-
rNl death in short order and the good
picture, like all good things, never
dies
A. the latest example Of this, take
the play. Way Down EAST" It y
making tho most money OF any Pic
ture TO date. Il IL sought for every
whore. And what is the big reason
Dor its remarkable SUGGEST
Analyze II from every angle. Il -
the personidcation Of simplicity. 10
In a story everybody can understand.
And because Of this lts appeal
reaches out TO every man. woman and
child.
Its entire atmosphere is permeated
with whoiesomeness. It carries .
great message. Every thought Of the
hnite patience and OonsumIAaie care.
has been aimed to secure a picture
with a heart and a soul. And he
has IT,
He visualiEed the whole. and vet
never for a moment lost the value OF
every detail. That is why he has
been able 30 get over the very big
thing that he wanted. rhat 70 why
you sit and wonder at lis simplicity
and yet marvel at It's magnitude in
The grip that II has on you. That -
the truth with all big works.
You often wonder why n wondeifh
story by a great author reads 80 cas-
Wy The words are 50 Simple and
the sentences roll off the tongue, a.
II were. You almost think you could
have written Il yourself
But how many times that writer
went over II, and over II, and over IL
to make II so simple and 80 easily
read, you will never know.
so II 10 with 4 picture like Way
Down East" You cannot know the
effort and the energy that went ant0
II. But wasn't n worth u? am
sure Mr.. Griffith, the director, reallaes
that II was-more than anybody.
Let us have more pictures IKE
Way Down East" There isn't any
one who can see tlris picture that
won't love II, not only as a fine piece
of work but as a real means OF COR
recting wrongs.
The little girl in the picture whO
suffered agonles, the man who pre-
Bumed 10 Judge her, the man who be-
trayed her, the woman who Fossipsd
about her-all these characters were
developed diligently With their varied
human instincts; so that IN every
audience some one viii see himself or
herself In that picture and WAL hug
the memory close accordingly
The house cleaners of motion pic
lures may we'll take cognizanoe OF
this example OF what can be done
with simple, human story.
There Is no room for ultra-sensa-
tlonalism or buTiOsquing life.
LAfe-real hfe-4B big enough RoP
any picture.
As have aid 70 the moti0a pls-
ture exhibitors: The average person
Is a reasonable human being and be
Is tired OF unreasonable motion Pic
lures
am confident that tiSo s,ucoausfuE
phys Of the future Win have certain
basic reasons for being produo0d.
believe they will deal largely With the
human elements that are daily en-
pertenoed in hearts and homaa-
supreme spiritual m0ments whom ths
very highest or lowest attFibutea are
beiIE called out
To sum II all w, tho problems ana
the pleasures OF the homo, the family.
the community will occupy the centre
Of the stage In popular appeal rather
than the .spectacular, the nordid or
the 1apstick.
The play that win draw 10 tat n