The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1921-12-23
FARMERS OF this TERRITORY
GOING ON With DEVELOPMENT
MERCHANTS AND BUSINESS MEN MUST CATCH STEP TO
MAKE 1922 A BANNER YEAR
NEW ACREAGE WILL INCREASE PRODUCTION
Holiday Buying Only Temporary But Believed That There
4. Chance for Business Advance Cooperation
\. shown the Farmers-Let's Pull Together.

From every corner of the state
nav come reports from finsnciers anu
bnsiness men lamenting the dun sea,
son that IA sure to follow this spirlteu
e-Christmas shopping season ~nleh
y decreasinR the stocks in all our
stores 10 such an extent that there
h no husiness man but who Is as
,,rtimixtie AS in the days when COZ,
tdn nrices we're soaring higher ana
,be farmers had fields OF It, and We
ar, sure that the thinking merchah1
~ This city will see that their op'l-
rrism can keen at high pitch, as our
FARMERS are as busy as II the financial
conditions Of the country were never
nolested by the past few months OF
i;ronid business that has seemed sure
TO doom every financial instinu.son
in the country, and We should All b,ay
by these farmers, and, true 10 "hae
they have done IN every emergency
OF this kind they will get out some,
how-and the better spirit we an
keep up in helping them through II
that much better.
The Plains country 10 the matchless
area Of the states for high production
~ little cost. and this fact Will assist
these farmers as much as anything
else as Il does not take a dozen good
dollars 10 40 for one bad one IN the
farming business here, which We
might an well admit. and keep a stiff
upper lip.
The writer talks with farmers ov-
cry day who are going to increase
their acreage from twenty-five 10
two hundred and fifty acres for the
coming year, and with the progress
that was with US through this fail
and the pas, year with prices on our
nrineipal s--feedstuffs--far be-
low par, We can surely see that tnis
new acreage viii help produce more
wealth in spite Of financial conditions
and Il Is a proven fact that there IA
no need OF worrying about crop short
age on the Plains
Give way to the plough, a. did the
pioneers Of the Plains when they saw
the value Of this as farming area,
and there will be no need Of busi-
ness conditions being on the bum,
but II We are not As Encouraged as isI
the farmer who is our only hope IN
this situation, We might all well ad-
init that conditions are 20 be hard
and quit trying. The optimist who
will see the sensible side Of this sit
sat!on 4 cniy booster OF the first
class. and Is liable 20 do something
worth while In spite Of the criticisms
Of the most pessimistic, and when the
1922 crop is here 20 harvest will have
A little spiel about Il told you 50.
that will sound perfectly in the right
place, for the real men who have been
on the Plains and know this section
Of Wes, Texas arc going forward
with their work. and the sooner we
all get In step the better
For the pas, few days business has
been abnormally good for Lubbock,
and there will Of course be little
quiet after the storm, but that does
not necessarily mean that there Will
be a permanent quiet. as the men
who are going 70 put in all this new
acreage will use a few supplies in
spite Of financial conditions, and we
are ready to believe they have lit
tie more money 10 put the thing over
with than Il seems they might, as the
business has not been at its best,
there Is more reason for Il than the
one most blamed for the thing OF
there being no money to spend. Iub-
book county farmers did not buy
many new automobiles and silk shirts
in 1921, and viii not in 1922, but We
are sure tnoy will walk out with the
coin when time comes TO hire hands
and buy their groceries, farming i'm
plements, etc. etc, for the real work
Of cultivating the new crop, with old
farmers who are going 20 increase
their acreage comes a host Of good
farmers from other section who viii
break up new land and make new
homes just as soon as a proper sea-
son is given them, and why cannot
we all see that this is going 20 bring
new business 10 Lubbockl II will,
but the merchant who thinks he viii
find il by staying with these farmers
ter II might be a little disappointed,
but that Is not the disposition Of most
Lubbock merchants, for they will
find Il by staying with these farmers
and getting their business through
efforts to save them just as much
money on their buying as possible,
and the beauty OF this proposition lies
in the fact that Lubbock merchants
have been working with these farm
ers for n long time with greatly re-
duced prices on the most practical
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