The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1921-08-15
ABOUT ADVERTISING
lts Value Has Been Known Since
Biblical Times. .

''Come, therefore, and I will ad.
vertise thee. Number XXIV:14.
"Ana I thought to advertise
thee. nth IVA.
"of course" says well known
Abbeville business man, '"every man
I in business knows something about
advertising and how much, df any.
thing, he can afford to spend for that
purpose. Advertising talk is consid-,
cred by many as so much hot air and
some believe that money paid the
home newspapers is that much given
to charity. .......>
aBat," he continued, '1ook at the
fortunes that have been built up by
advertising; look at the efforts in
business and national life that owe
their success to propaganda. Even
in Bible times the value Of advertis-
ing was known and it was used. The
cloud by day and pillow Of fire by
night were signs ON the order Of the
modern bill board. Gideon's victory
was won by q noise-a noise that
gave the impression that an enormous
army was near. The blood on the
door at the passover was q sign with
a meaning easily understood.
eThen take the discovery Of Am
erica. That band of explorers had to
do, z lot Of tall talking before. they
could get the financial backing and
men TO start on those voyages that
have proved SO significant to the
world. And once a settlement was
established on the Atlantic coast, it
grew principally by advertising-the
letters back home, the stories Of
wealth and adventure, were the
means of bringing new settlers. The
Indians, far inland from these early
settlements, soon knew of. the white
mans coming and of the wonderful!
Strinkets and instruments he brought
with him. The Boston tea party was
IAN advertisement of a determination
not to submit to tyranny. Members
OF the party disguised themselves as
Indians in order to make the story
more rapidly than if they had tossed
NOR erapidly than if they had tossed
the tea overheard, dressed in. their
ordinary clothing.
aThe declaration Of independence
was an advertisement to the world
that the people Of America would re-
gard as an act of aggression any
move by any: outside nation to inter-
sfere in their affairs ITS significance
today is the result Of the extensive
advertising it has received through
out the world. The Confederate war
would likely never have been fought
but for propaganda. The people on
both sides wrote and talked and ar
sued about slavery until something
had to be done. The point was finally
reached where action became essen
.tiaI. And right there is the point Of
all advertising-talk and talk until
there is no other course than action,
in the recent war what did ad-
vertising do? Did you register? If
you didn't it was because you knew
you were not required to do so, How
did you know it? How many men do
you know who were required to reg
lister and did not? Did you buy any
Liberty Bonds or Savings Stamps?
Did you help the Red Cross do it's
great work? Why? You read the
newspapers and listened to everybody
talking and you heard so much about
sit that you regarded it as a personal
matter and you decided it was your
duty to help. In the United States
s2o,Oo8,ooo people bought Liberty
Bonds. England raised volunteer
srmy Of 5,ooo,ooO men. Could that
have been done without advertising,
do you think? ~ ..,...
ia lot of folks think that space
paid for in newspapers is the only
method of advertising. They, do not
consider the columns and columns
that are full of propaganda that helps
everybody. Take the discussion on
the boil weevil, for example. BY