Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1921-11-18
NOW MY IDEA IS THIS!
Daily Talks With Thinking Philadephans Subjects They
Kno1U Best

of building and loan associations than the
realtors, and such associations have proved
to be the prime factors in making Philadel-
phia known, not only as the City of Homes,
but as the City of Homes and Home
Owners'--a slogan which the Philadelphia
Real Estate Board has advertised through
out the United States during the last two
years.
Where the Philadelphia associations lead
all others in helpfulness is in the fact that
they loan on second mortgages, thus making
1t necessary for Philadelphia home buyers
to have less amount of actual cash than
the home buyers of any other community
OF the world. 1t is particularly this phase
OF their activities which the Philadelphia
Real Estate Board will popularize through
out the country during the coming years.
That this educational effort will be well
coined is evidenced by the fact that only last
week, as a result of a talk made by Samuel
Stern, chairman of our Building and Loan
Association Committee, at the convention of
the Pennsylvania Real Estate Association
at Pittsburgh two representatives of the
Pittsburgh Board spent several days in our
city studying with building and loan asso;
citation experts.
I'm advocating the investment of funds
In mortgages the realtor does a great CON
structive work for the benefit of the whole
community and at the same time feels that
he is also benefting the investor. There is
no safer investment in the world than
Philadelphia mortgage. 1t does not de-
preciate in value; interest on it is paid reg
ularly; the security behind it is unquestion
able and the return is as high as absolute
safety should demand.
The mortgage investor not only obtains
gilt edge investment, but he also has the
in the development and betterment of the
community. 1t Is safe to say that 80 per
cent of the real property of Philadelphia
is held subject to mortgages, and without
the great Investments in this absolutely safe
security Philadelphia never could have
progressed as she has done. In the attain
ment, of this end the realtor has been q very
notable factor.
Naturally Booster
Because of his intense interest in these
and other solid factors of his community, the
rcator naturally is one of tie most active
boosters for his City'S progress.
Because Of his very interest in real estate
he Is intensely interested in every civic sub
ject. lie is an earnest advocate. for in
stance, OF improved housing, and has been
one of the greatest factors in educating the
public to the advantages of such housing
Largely because Of this education the public
today, even in its smallest new houses, de-
mands and obtains plenty Of light and air.
perfect plumbing and other sanitary equip
ment, electric lights modern heating sys-
TENS and labor saving devices of various
kinds.
Where today will you find builder con-
structing the two story house which was so
common a generation ago--the house which
depended on coal stoves in the various rooms
for its heat, for oil lamps, or at the best
open flame gas burners for its illumination,
without porcheS and in many cases with dark
and gloomy interior$ Such houses are not
built today and modern home construction
has made for the greater welfare, cheerful.
ness and happiness of countless families
"TlOuSAuds of PXamDleS Of this truth ron
be seen in almost every part Of Philadelphia,
and the realtor has not stopped there lie
has been active for years in undermining old
houses and correcting the mistakes made
when they We're built-building into them
greater comfort and increased happiness for
their occupants.
s'"That all these things are part of the
realtors daily business life by no means
lessons their great civic importance and the
value Of the realtor to the community"