The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1921-11-06
~ HANNAH MITCHELL.


Srss become fashionable to work
-, a living. or II the living be al
.g,dy we'll looked out for, TO work
ter commercial gain.
Mrs. Gouverneur Morris, wife OF
80 author and one OF New Horks
most popular and energetic society
,.,,nen. ,s "A rising star In the busl-
rcss world-Elsie Waterbury Nor
IN, We should have said, since that
is the way she signs herself In busl-
Mess.
Early last spring Mrs. Morris took
rb.rep Of beauty parior and has
moved herself already fully as cap,
sble in the executive chair as IN the
drawiugroom or on the golf course.
prom her little office In Primrose
iiause she Is conducting rapidly
growing business and one which
might wcr be the envy OF many an
ambitious and astute business man.
.l have always been interested In
busiuess and have wanted to try my
hand al IT," she said recently In re
rly 10 tho why" which has no doubt
been asked from many sides. u
come of a family OF business men,
and It has always seemed TO me thGt
/ might be able to succeed In the
business world Now that my child
ron are IN school and do not need
the attention and time / once gave
them have my opportunity
~ have a great deal OF energy
which ] have been obliged TO utilize
IN sports, because I could not en-.
bark on business career while my
children were little Now school
takes their time and l have no little,
paymates.
81 chose a beauty parlor"--Prim-
rose House may be conceded the pro-
portions Of an establishment-"be
cause l believe that beauty In the
thing women want most in the world.
Giving people something they want
Is sound business principle, But
my choice OF work rested on some
thing deeper than that. I believe
there is great contribution TO he
made IN furtherinR the scientific
care and development Of personal
appearances. You know. am sure,
and 7 know how much better work
we do on days when we have the
added confidence OF looking we'll
Consciousness Of straggly appear.
auce takes ones attention from her
work and creates circumstances
kills concentration on the work Mt
hand. This IL true for the business
woman. and II is Just rs true for the
nome woman \ SiONtNlN lupkntT
has q bad effect on children.
In Primrose House we are dealing
with only one phase OF this problem
Of appearances, bet Il seems to me
our line Is one OF fundamentals. It
IL just as wrong for the modern
woman TO neglect her face and hands
as II was a rev years ago for her
grandmother 10 n5Sittt her teeth *
a woman nsglects her complexion
and is careless OF her appearance. Il
represents nothing more or less than
pure laziness. At the same time
there are many things to he learned
by the woman of the best intentions.
And that Is whore we come in. We
gi, them the best that science can
give and emphasize the value of
health and psychology rs basis for
beauty"
As matter Of fact Primrose
House mas put into practice the tneu-
ries and desires OF many society
women. Among Mrs Morris friends
before Primrose House was inaugu-
rated II was agreed that In the mat
ter Of beauty parlors no one place
suited. The beauty parlor was too
often n place whore temporary ef-
fects we're gained through the use
of uncensored cosmet cs. In societv
women's homes personal maids are
not so numerous as they used to be.
Eventually the question arose as 10
why not establish a beauty parlor
which would answer tho derpa~ do
of these women. Mrs. Morris replied
10 i with Primrose House. The place
Itself cannot be passed over without
some comment.
-, Primrose House. in the East F'if.
ties, just off Fifth avenue. ts tho"
Il 4 he 81 40
IN the yellow of its Nlme. on the
first floor Is d tea room. The win
dow boxes on the tiny balconies OF
the second floor belong to the beauty
parlor. The door inviting feminine
Ponce dc Icons is OF red lackuer
opening on the street. Up one flight
OF stairs and the seeker after youth
and beauty finds herself In recep-
ION room made for comfort and
pleasing effect.
The house was cncc the home OF
sothern and Marlowe, and sinking
into one OF the deep .cushioned chairs
II Is easy to wonder whether the 1T
We platform In front Of the windows
might not have one been the scene
Of Interesting bits OF drama
The curtains at the Tudor windows
OF this reception waiting room are
ot red lacquer chintz. Bottles OF
venetian glass, rose. blue. green and
amber, reflect the light and suggest
the lotions and perfumes dear to
Women's hearts. French and Amer
lcan fashion magazines are scattered
lemptingly about for perusal whsle
tne customer waits her appointment |
npon the walls are decorative PAN
els' Upon long table are moro at
tIaetive bottles and little Jars filled
with things that have such attractive |
names as Petal Rouge" "Balsam.'
Roselcaf' and the like. In chill !
weather there Is always a fire Of logs
~ the fireplace. In this room impa-
mmssnce and fretfulness are impossible. /
me chairs. the fireplace, the soft !
colors command that you rest and
smooth some OF the lines out of your
iace before the attendant takes you
Tor a treatment.
=, You like ~" questioned Mrs. !
norris as eager as little girl The |
tIect OF surroundings holds such an |
Important place In psychology Hur.
~ ana worry are beauty destroyers |
ono we want to create the right at |
'""pAere here for relaxation.
I'VE believe that real beauty is |
nLn'h every woman. Let each rec
,Is,ih'@e that and then follow scien- |
INC methods OF corrective difficult |
Nv ana oriaEing out her best points |
nope TO bring out this real beauty |
b