Pueblo chieftain., 1921-07-17
NJ MAHAN APPOINTED
FIELD DIRECTOR FOR
C0L0RAO0.GUlF ROAD

In an effort to make the Colorado to
Gulf highway one OF the major routes
for automobile tourists in the United
States. the officers OF the association
have recently appointed b. Strange Nc
Mahan as Field Director of the Colo
RADIO to Gulf Highway association.
Captain Mcmahon will undertake an
advertising campaign of the road by
travelling along the route selling indi-
vidual memberships that will, entitle
tho holder to valuable bi-weekly in
forma ton and road maps.
1t is planned TO make the Colorado
Gulf Highway n route that automohtl-
lists Will take during winter months for
gulf coast resorts. With this end in
view the highway IL to be so improved
that winter travel win not include its
usual hazards.
Following Is the statement issued by
e. II. Walker. president OF the asso-
citation:
take pleasure In announcing the
appointment OF Captain 3. Strange Nc
Mahon as Field Director Of the Colo
RADIO to Gulf Highway association. ef-
factive July I.
Captain Mcmahon has had great
amount Of highway experience and en-
ters upon his work in our association
with tho proper vision Of the POSSIBLE
tiles Of this great interstate highway,
and We doubt not that In due course
OF time II will be recognized turnout
the country as one of tho major high
ways Of the United States. During the
wear 1919 Captain Mcmahon organized
and commanded the first motor truck
TRANSPORT across the United States, and
has been commended time and again
hy the War department for his success
I'm such a big undertaking. During
and after his organization work in this
rnpncity, no was associated with the
Lincoln Highway association. and made
n close study Of the plans and methods
Of great many highway organizs-
lions He comes to us amply equipped
to take charge Of this important work,
and invites the hearty cooperation Of
all cities and towns along the high
vav.
Because OF tho inactivity Of our as
ISOLATION for come years We md
depleted treasury. and our FIRST work
VIII he to raise tho necessary funds to
finance an organization and publicity
campaign. To do this. IL Ia proposed
to offer for Rile $500 individual mem
herHhipH all along the line. and II "a
hoped that the orEanizatio will have
the cooperation Of all commercial and
local road organizations in this cam
patEn AZ soon as the wny IL clear
We propose to mark the road uniformly
from Galveston and Brownsville to
Denver With durable enameled mark
er. In addition to this, our program
contemplates that a prospectus Of tho
highway he isHued and this. supple
meuted by sectional strip maps. should
sivs the touristE all necessary irformh-
ton Furthermore, we propose to sec
to II that the Colorado IN QUIZ High
way is recognized by all the map max
ers o fthe country. so that whatever
highway map Of the United states
comes into your hands the Colorado to
Gulf viii hn designated thereon. u Ia
proposed. further. to issue n highway
bulletin ht-weekly. which viii 60 70
ali who hold membership cards. and
to all Chambers OF Commerce and hu-
| touohila clubs This will give impor-
tant information a. to condition Of
roads and we1ther. and viii undertake
/ 10 encourage all-yenr tourist travel.
| People Of the northwest viii he ercour-
aged to spend their winters on tho
/ halmv Eult coast lust as people Of the
coastal area now apend their sum
CONTINUED on Next PACE