River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1921-02-03
How Excess Profits Are Created
BY P. w. Ramer


Political economy is the science which investigates wealth
and the production including operation Of
mankind this object of human
the reverse Therefore the basis OF political
economy INVESTIGATION relationship production and
wealth present conditions must under
which the conditions produced The
only the development to find the that
and the the reverse We umse that
dden tax acc practically all of it.
when the public had control the conditions OF trade but now
days practically the regulation of value in
chase We understand how this came about anazng
will call it the old system and the new system FIRST we
will the old by using simple article OF 1000 as passive
WIN d h old system salesman carried samples because quality was the
quality his in marketing his goods
depended upon giving merchant better value than his compel
o quality and carefully
with other had to
responsibility quality had uppernost his mind
value his The retailer
purchase because he took full responsibility Of quality
and had his mind the advantage giving the
competing with his neighbr By
this old system phase OF the from start 70 ne PEST
the consumer in view for trade rested entirely upon he
and decision of the consumer ,
Every upon the seller could
responsibility methods value to else
responsibility dealing within his reach and the
the seller and purchaser We're the only persons involved IN the
and that added unnecessary cost
decision all the power of business
regulating between and neant
and business feguating force that
statutory of Not only this
regulated on the basis of the nducemnt they Of
ed others to business because every person nd
business That when the business had the quail
prices TO quote
had regardless the wealth he controlled or what MS
business and social conditions funda
mentally basis to build
brought about by the genus III
competition the goods the The sales
list OF names that
the goods He longer saesnan ne is an order
completely conditions placing all responsibility of
with goods sell he will tell you that
and not interested the price II you
them will buy If you go to the retail merchant
will tell that he hasn't had call for them but
he will buy" Now start advertising in his
asks for the goods The gives you an order
which take the wholesaler and he gives you an order Inc Wno
the goods and the pays you
All of the business transactions have
and the goods the consumers nome YET no one KNOWS
package filled with sawdust each would have
paid willingly though filled with oats Now suppose the
back the with complaint he
dappontey know did not recon-
the goods knew nothing about the quality simply gave you the pest
could in getting what you asked for
Quality absolutely nothing to do with the marketing OF the goods
Quality than hold the trade that advertising gets
enabling into the advertising
business grocery filled with packages
called which mas
Does responsibility when he sells
right to complain to the grocer tnan
Won have to the slot machine? yourself did not get
That Quaker Oats but eat Quaker
Quaker Oats is combination nclosed und
Quaker Oats The pats are IN no
package The trick is in the psycho
ogy Of the andtha S what paying for
advertising, not goods You must create demand LOT
name that quality character of the goods
dollars demand for NAME SO that opportunity
control of great wealth Under the
fictitious basis that lends itself almost nrey
excesproft the form of purchase tax and
of business conditions when COM
petition quality goods the of the goods
That principle destroy political All
than regulate theft and we know
ideas not goods The genius sits his OIL
conur public looks conditions and wonders
You applies breakfast foods but it will be
involves whole economic and social structure
Ed Note-The will week