davidaulloa/AmericanStories huggingface dataset:
The New York herald., 1921-03-06

"1 hrve In mind q certain house on
Long Island which real estate brokers
had tried for months 20 rent without
success. The house was no better nor
worse than others in the section. but no
one seemed to want II. We had n young
salesman In the oftlco who conceived the
idea OF giving the property n crime his
tory. He took a young couple to tho
house ono day, recitcd nm imaginary
series or murders, committed by an
equally imaginary 'Bluebeard When
he returned with his prospects ho
brought with him signed contract for
the sale Of the property.
Whenever this young man had q
hard selling proposition In n residence
property he supplemented the particu-
lars OF sale with some imaginary history
of the property In question. If the
prospects were young people his crime
story was built on a broken romance.
For the older people ne had something
equally appropriate.
This salesman was fred when tho
Inn learned that he was making his
sales on these Misrepresentation. He
boasted that he could sell q murder
house a day and believe he could"
May Rare I7S-Ycar-oId Town Uaii
The ancient Town Hall IN West Pei
ham. Mass, which has been used for
meeting purposes for more than 175
years, may be abandoned as n local
forum IN favor OF community house.
Residents OF West Pelham have been
debating the question OF abandoning the
old Town Hall for many weeks. The
majority of the voters now living IN
the residential part or the town arc
women. and as women now have voting
privileges. It Is tho general impression
TINT meetings In more central loca-
ton will draw a larger attendance than
nj present
II Is said that West Pelham Is the
only town IN the United states where
voters OF this day transact their annual
business ~ the same town hall where
their ancestors discussed the issues OF
tho day before the Revolution. There
Is considerable opposition in the town
70 the destruction OF the historic struc-
turs.
The New York herald., 1921-03-06

AS direct result or the Guys uo-
cision TO exempt moderate priced houses
and apartments from taxes for ten years
the greensboro Corporation announced
yesterday that II has filed plans for six
teen apartment houses to be built at
Jackson Heights, in Queens. which will
accommodate 1872 families The Metro
politan Life Insurance Company has ad-
yanced $4,000 in mortgage loans on
the operation and the materials have
already been purchased. This immense
project Is the climax Of a serios OF nni-
lar announcements made during the last
week by builders and developers In The
Bronx, in Brooklyn and Queens.
f. 4. MacDougall. president or the
Greensboro Corporation, In a statement
issued in connection with the announce
ment or the apartment house operation.
declared that buyers OF cooperative
apartments at jackson Heights. which
we're completed after April l, 1920, Will
get the entire benefit in the saving OF
taxes
1T will reduce their monthly rental
or fixed charges $40 a month on a flve
room apartment" he said. "and In ten
years Will provide a saving TO the tenant
owner OF s1,425. This saving will also
apply 70 about ESQ tenant owners who
purchase apartments In the buildings
which are now being completed at Jack
son Heights. Every dollar In this saw
ing viii 60 to the tenant owner and
not q single dollar will be capitalized
in tho sales price OF the buildings
Tho tax exemption ordinance apply
ing to new buildings up to 5000 for
one family house. $4,000 for a two fam
ily house. or at the rate OF $1,000 per
room In o multi-family house. not 20
exceed $500 per apartment. will en-
courage immediate construction Of one
and two family houses and moderate
priced apartments, particularly In the
Borough Of Queens. for the following
rcsRors:
'"First--Tho exemption applies only TO
the assessed value OF the improvement
and is limited TO $1,000 per room--not to
exceed 5000 per family.
"Sccond-The land upon which mod
crate priced buildings can be erected in
tho Borough of Queens would only rep
resent a small percentage of the total
cost. whereas in Manhattan the land
value would represent probably one
half or more Of the total cost.
1T must be apparent. therefore, that
the greatest benefit will accrue to the
moderate priced buildings on moderate
priced land. This will serve the exact
purpose for which tho tax exemption
was intended-to encourage the build
ing OF moderate priced homes. as the
great shortage OF living accommoda-
The New York herald., 1921-03-06
WILL BUILD 10 LARGE
APARTMENT HOUSES
Developers of Jackson Heights, L. l..
FIeartened by Tax Exemption, to
Begin Big Operation Soon

tions in the city OF New York to-day is
the lack OF accommodations for people
who can afford to pay from S25 to $50
per month.
''The exemption would mean the saw
ing TO a family buying ono family
house OF an apartment, where the ex-
emption equalled the full assessed value
Of the premises. OF $40 per month on a
Ave room apartment, or In ten years a
total saving on taxes Of s1,425, which
IL capitalized at 6 per cent. would equal
about 3s per cent Of the assessed valu-
alton OF the improvement. This would
be a very substantial saving to the fam
fly anxious to secure home. and should
result in an active market this year for
cooperative apartments and moderate
priced homes
1T has been maintained that tho cost
OF construction VIII be reduced SO that
the incentive OF tax exemption would
not be required. The peak OF construc-
ton cost was reached during tho last
year when building operations were
terminated.
There has been reduction In price
from the peak both In the price or
building material and In tho cost o.
labor, particularly common labor. but
the average price Of construction is
now about the 1919 coat, and we believe
VIII remain unless there is some very
substantial reduction in the cost Of
skilled labor IN the building trades.
when building starts there will ho
need for more labor than there II avail
able and under those circumstances it
would not seem reasonable 10 assume
that skilled labor In the building trades
would be willing to accept great re-
duction IN their rate or ne least not
less than the wages that prevailed IN
1919.
"rhe city OF New York in cncour-
aging home ownership by tax exemption
encourages new building. This will
naturally Increase its income and tho
increment 70 land az result OF an
active building market.
''The savings institutions should make
mortgage loans on q reasonable value,
70 that builders can be ercourn ged 70
do everything within their power 10
provide housing, that certain OF our
city and State officials Will not he
Justified In their continual demand for
Federal State or municipal housing.
1T Is certainly necessary to provide
new housing at once, so that there can
be no requirement for the recnactment
of the restrictive rent laws, and n tho
public can be induced 70 buy their
homes or apartments instead OF paying
abnormal rentals due TO the scarcity OF
living accommodations, the tax exemp-
tion law is moro than Justified"
The New York herald., 1921-03-06
PRESEMT HOME off Me STANDARD COMPANY
oF NEW YORK ar ee BROADWAY

forming with the new building, which
will give a frontage on Broadway OF
more than go feet. The main entrance
to the building will be about In the
middle OF the facade on Broadway. and
will lead to an imposing vau!ted hall
about 40 feet high. giving access TO the
elevators and leading on through to New
street There VIII also be a secondary
entrance from Beaver street. leading di-
rectly into the main hall.
The floor heights of the new building
will be carried through to line up with
those Of the old. so tnat direct communi-
cation viii be had at all floors, giving
room for the expansion Of all depart
ments There will be nineteen eleva-
tors Of "A high speed type designed to
take care of the traffic of both the old
and the new building. Tho space occu-
pied by the elevators in the old building
will be used for offices.
On the twenty-third floor will be
squash courts. showers and locker
rooms. The upper floors of the build
ing. which have an unoostructed view
over the upper bay and the NarTows,
will be occupied by the executive heads
of the company and their staffs.
The ACQUISITION OF the site for the
giant building was by no means the most
difficult part OF the project The vari-
Gus properties purchased or leased had
TO be cleared OF their tenants at time
when business space was none too plen-
tiful. This meant that the Standard OIL
Company through its real estate brokers
had 70 find quarters elsewhere for most
OF these occupants. Then came the
problem Of putting UP the new building
in such way as not TO disrupt the
workings OF the great organization
whose home It was 10 be. To meet this
difficulty the architects and engineers
hit on the interesting expedient of build
ing the structure IN units, like giant
sectional bookcase.
The first operation, on which work has
already started. comprises the New street
The New York herald., 1921-03-06
Organize Hoard 81 Asbury Park.

Al the monthly meeting Of the Beal
Estate League Of New Jersey IN Asbury
Park last week, the Board Of Governors
were The guests ~ Albert Robbins. Fol-
lowing the regular business, eighteen
representative Trims engaged ia the real
estate business IN Ashnry Park formed
n board naming Mr., Robbins as chair
man and X. Wesley Miller secretary
During February the league was in-
strumentai In forming board IN Nor
rls county RdEewood and Rutherford.
The New York herald., 1921-03-06
Brooi,Iyu Deals Reported.
,ontcisir to Have Theatres.

Afontclni-. which has only had ons
hisl class theatre to It's 10000 popula-
tlou. Is preparing 20 increase its srrv---s,
mcnt facilities TO the extent cr three
play houses. Ex-Mayor Ernest c. HincN
is about 10 erect q 100000 theatre and
office building on the site of the old
first Presbyterian Church H. Il. Wet
Ienbrlnk. manager and lessee of me
Montclair Theatre. IS having plans drawn
for 100000 motion picture house on
Bloomfield avenue and Edward u. Ring
has announced hs Intention OF putting
up Il 5000. 600 house on Bellevue avenue
near Lorraine The Montclair Theatre
ls 10 bic closed for improvements and Will
be opened when Mr.. Wellenbrnks new
theatre Ne ready for business. a ayndi-
cate or New York theatrical men has sn
option on tho Mortcialr Theatre prop-
erty, but Air. welenbrinks lease has
four more years 70 run.
The New York herald., 1921-03-06
NEW STANDARD OIL HOME WILL DOMINATE VIEW FROM b
Huge Towerke Structure Will Put Finishing ouch tc
Most Intensvey Developed Block in the World--Wlll
Be Put Up in Sections So as to Permit Great Bus-
ness Organization to Continue Work in It's Old
Home at 26 Broadway

There ars times when aptness VIII
give a touch OF originality TO the most
hackneyed figure of speech. On this
ground poetic absolution might pc
granted the builder who yesterday de-
clared that the construction OF the new
home for the Standard OIL Company OF
New York at the northeast corner OF
Broadway and Beaver street would add
another jewel to the structural crown
OF Manhattan.
Never was gem given better set
ting than this one which will fill up the
gap in the skyline between the glisten-
ing white facade OF the Washington
building now the home of the lnterna-
tionai Mercantile Marine, and the classic
bulk Of the Customs House. Without
doing an injustice TO Its neighbors the
poetic builder might even have added
that it will stand out like a solitaire
when viewed from the waters OF the
upper bay.
las long as Battery Park remains as
It Is" says I. ". Lewis of Il. J. Phil
lips & Co, one OF the brokers who helped
the Standard Oil Company assemble the
site for the new building, practically
nothing can mar tho architectural glory
which this structure will add to the sky
line of lower Manhattan. Splendid
things have been done In recent years
10 add dignity to this skyline, but
think 1t can safely be said that none
Of these achievements In masonry can
equal this graceful series Of towers
planned by the Standard OIL Company
and its architects.
VIII He Monument of Beauty.
This magnificent undertaking will
mean the logical balancing of the struc-
tural development OF lower Broadway.
The west side of Bowling Green ana
lower Broadway has been pretty thor
oughly improved In recent years, as has
also the lower section Of Broad street.
Tho Standard OH Company's new home
will be q monument of surprising beauty
Cor many years. 1t will stand forth as
Ire dominating object in the first eye
picture gained by tho visitor coming
M the bay"
The new building, designed by
Thomas Hastings OF the firm of Carrere
& Hastings, with the aid OF Shreve,
Lamb & Blake, win embody in its site
tie Standard OIL Company's old struc-
ture at 26 Broadway. the Welies Build
ing at 18 Broadway. the Produce Ex-
change Bank Building. at 10 and IL
Broadway, the Ave story brick buildings
1T 1 and Beaver street the southerly
wing of the Welles Building at Beaver
street and the seven story structure at
81 New street. The acquisition OF tnese
properties. which involved lengthy ne
cotiations, will give TO tho new build
ing a frontage OF approximately 162 feet
on Broadway. 160 feet on Beaver street
ana 1o2 feet on New street. II viii
bc thirty-four stories high and will rep
resent an investment OF approximately
ss5,00o.000.
The facades win be Of bun Indiana
limestone IN the style OF tho italian
Renaissance. freely adapted to meet
modern conditions. and will give an ap-
The New York herald., 1921-03-06

pearance OF great strength and solSity
The first three stories will be treated
with heavy rustications the great mass
of the building will rise fifteen stories
above the ground or entrance floor, With
O setback at the tenth floor on Beaver
and New streets, as required by the
zonlng law. Above this over tho CEN
tral portion of the building Will be
great tower twelve stories high sur
mounted by a colonnade with pyra-
mldal roof and final composed OF
fourteen allegorical figures. Tho top
of this finial win be about 4S0 feet
above the street
Included in this proposed addition. 1t
Is contemplated that the entire front
wall OF the present building at &c
Broadway shall be replaced by one con-
The New York herald., 1921-03-06
FLUSHING HOUSES AND
HOME SITES TO BE SOLD

An unusual opportunity ror horne
seekers will be afforded AZ the auction
sale 20 be conducted by Bryan T. Ken
nelly IN the Vesey greet Exchange on
March ~ when tho auctioneor will or
Fer for the Operators Associates, inc
Ave new dwellings Ia Flushing. borough
OF Queens Mr.. Kennedy viii also Of
fer at the same sale FOR tho same SELL
ers seventy building sites IN desirable
sections OF Flushing.
The properties nro short distance
from the business section Of Flushing
and are within easy walking distance
from two Of the railroad stations The
running time TO the Pennsylvania sta
tion Is about twenty-five minutes. Many
Of the vacant plots TO be offered at the
sale have foundations for dwellings
already laid. insuiing an expeditions i'm
proveinent OF the sites e desired.
The New York herald., 1921-03-06
Dwelling sales Reported.

william y. May & co sold The modern
six story house IN tho Rockefeller block
at 30 West r'lfty-fourth street. 22N1oe.5,
for Charles a. Holder who held u at
$4,000. ~ The Roytou Realty Conn
rauy. Harold ~. M8tdona president III
exchange tie Royton company gives TO
Dr Holder the large four story Hud
basement residence. on plot 30xtoob. at
t4 EAST stXty-ninth street. held at
$3.50, 200.
HaEgtrom-Calien COMPANY sold for
Joseph NJ Maekey the three story dwell
ing al 20 East l3tst street 10 Aaron
Weiss. wbp las given iu part exchange
lhe Gta st3r, triple apartment building
al t53 West SiNty-siXth street. recently
sold bv the same brokers.
j.. ~ Phillips s. Co. sold for Clara
Fcuchtwanger, West Seventeen street,
h ave story dwelling 2lNi00.5, near
Central Park West.
Leonard Well resold 10 Valencia
praytor mo four story dwelling ~ is
West ta9tb street, 20SI00, one of the
row recently acquired from the william
waldorf Astor estate
Everett NJ Selxas Company sold for
william Sauer and Emil Lang 405 Cast
Fifty-elghth street, the three stor,
AveN,rg. rs sstoo5. % Edvsrd Elisner
The New York herald., 1921-03-06
ST. PATRICK'S DAY SALE
OFFERS MANY PARCELS

six three family houses on Eighteenth
street, Elmhurst, l.. l., together with
three large building plote near By and
one plot In Jamaica. L. J., are 20 be sold
AZ auction III tho Vesey Street Exchange
on March IL by Joseph p. Day. On the
same day the auctioneer will sell SUM
NOR home In tho Thousand Islands and
the tenements M Ill West li5th street
and s7S Willis avenue, The Bronx
Other estate offerings at this sale In
clude the four story flats at sol and 5O5
East Sixteenth street, corner OF avenue
A. and the four story store tenement at
21s East i22d street; the three story
dwelling at 254 East Forty-eghth street,
and. in Brooklyn, the two story stueco
dwelling. with garage, at 2120 ocean
Parkway, near avenue A, ~ to be sold.
An interesting Manhattan sale Is That
Of the three story store and apartment
building. 25x1o2.2. at 26 East Eighty
fifth street. between Fifth and Madison
avenues, with possession In sixty days.
The New York herald., 1921-03-06
LATE REPORTS FROM
CITY AND COUNTRY
H. T. F. johnson Returns to Building
Field---Dwelling Market Shows
Unusual Activity

for occupancy. The property is in tae
sutton Square section.
James II. Cruil5shank resold to Fred
erick Aldhous &C West l30th street q
three story dwelling. 25xi00 through
George A. Fleming.
Duross Company sold for Harris
Liftln the three story dwelling at $50
West Twenty fourth street, 16.sx9s.9.
Hudson P. Rose Company resold 70
Francesca Sineera the four story dwell
Ing al III Bast 103d street. 17.6x50.1l.
Suburban Transaction.
+. NJ. Cravley & Bros sold for Ernest
J. Steer his twelve room residence ard
garage on 4 large plot on the east side
Of Upper Mountain avenue, opposite
Edgewood Terrace. Montclatr. to John
Mcllor.
Frank H. Taylor & SON Inc. sold to
Clarence A. Hastings the dwelling az
III Evergreen place, East Orange, ". J.,
for J. L. Toppin.
Feist & Fest sold the apartment and
store building. 25xi09 at Thomas and
Hermon streets Newark, for Samuel
Goodman 70 Frank Tully The same
concern leased with n renewal privilege
the upper portion or SCI Broad street.
Newark for tho Hockenjos estate to the
$. s. Art Studios.
Mrs. 9. ". Murdoch and Arthur $.
Hawley rented AT Larchmont the
horne OF r. Z. Thomas on Prospect ave-
nuo 70 Henry s. Hendricks; the home
Of II. NJ Requa on Murray avenue 10
Nat Hellman Jr; also Fountain
square. Larchmont Manor. to Merrill G.
Weller.
G. Tuot & %. sold FOR william spen-
Ger a, Canaan. Y. Y. his hotel with two
acres of ground % J.. Taucredi.
Sunnyside, owned hy tie Obry estate.
III the Heathcotc section Of Scarsdale.
consisting Of an acre OF land with house
and garage. has been sold to David Bee
croft, through Nash & Kennedy The
same brokers leased Tor John 7. Kelly
house ard an acre of land. N the
Murray Hill section Of Scarsda'e.
Fish & Marvin sold FOR Francis Q.
Robertson or Monterey avenue. Pelham
Manor. his stucco residence and one
acre OF land 20 Dr.. Leslie NJ. Maitland
Or Colorado The property was held ~
sI5.o00.
Robert II Farley Organization cold a
plot IN the Groenacrcs section of Harts-
dale TO owen y. Stevens, who VIII erect
a house.
FL GoIdsehfnldt sold for Alfred Rossi-
ter three story dwelling and garage
on Oaltwood avenue. Ccdarhurst, l.. l.,
10 schuyler a. Orvis.
Brool,iyn Deal, Reported.
Realty Associates sold through llT~
man Thurman 8 plot 50Ni00. on the
north side ~ Gates avenue between
Reid aud Stuyvesant avenues. 10 the
Nontrosa Garage Inc. which they VIII
Improve with stores
Bulbley q Horton Company sold e5s
Eae. Twcnty-sccond street. between Fcs-
tcr avenue and Tarrayu road, two
ard half story frame residence vita
garage. 50x10o, for william G. Mckee,
The New York herald., 1921-03-06
To Sell brooklyn Artists Property

Tho former home OF Thomas w.
Shields. Brooklyn's recluse artist. Mt 1877
Clinton avenue, together with number
or other Brooklyn properties owned by
his estate. will bo sold at auction on
March Is, IN the Brooklyn Exchange, by
the Jere johnson, Jr, Company The
remaining properties include 402-4l0
Gates avenue: two story motion pic
ture theatre. used at present for the
storage Of furniture. and a studio build
irg, with two stores. and a stage scenery
studio. also five story building con-
tanning four apartments and store.
Each OF the properties is TO be sold sep
arateiy. The auctioneers will also sell
32l TO S25 Dean street, Brooklyn. The
entire plant OF the Phono-Motor Manu-
featuring Company, consisting OF lease
on the factory building, which contains
ali option TO purchase, all machinery.
equipment raw material, stock on hand,
phonograph motors and parts and also
the two and oue-half story dwelling at
sos Pacific street
The New York herald., 1921-03-06
DycIsman Plot Changes Owners
BronxviIIc Apartment sold.

Joint Ownership Construction Cont
panS, Inc, has purchased the ponddeld
Court Apartment Buildins. 81 Bronx-
Vile. N. y. and Is converting II into 2
Joint ownership apartment building
Culver & Co. stock sales agents report
that about scventy-fvc per cent of the
stock has already been subscribed The
building contains apartments oc siN.
seven aad eight rooms ana is in the
best residential district 81 BronNvilie.
The New York herald., 1921-03-06

Harry T. It. Johnson, president OF
the Cornish Construction Company, who
before the war erected an average Of
twenty apartment houses a year. is to
resume building. Through McLernon
Bros he purchased from Samuel Fried
enberg a plot 100x1S4 on the east side
OF University avenue. north OF Ford
ham road, on which he will erect 1--we
story apartment, with a park In the
rear for the use OF the tenants.
Madison Ave. Home for Trade.
A twenty-one year lease. with option
of renewal for a similar term, has been
closed on the former Bliss residence at
sol Madison avenue, adjoining Forty
second street. which Alexander Taylor
& Co. bought year ago for their sport
ing goods business The property is TO
be taken by Florence N. Pollak, repre-
senting interests who have agreed to
pay a net ground rental averaging
$4,000 a year for the first twenty y-oue
years They intend TO remodel IL into q
six story store and salesroom. The
brokers were jay Lee and John j.
Dabour
other Deals In Manhattan.
Lebertan Corporation has sold to tho
stelnnetz Building Corporation, $. y.
Steininetz. president. the old Borden
milk station property. covering six city
lots at l7G-1S0 East 116th street and
III East 115th street. The buyers win
carry out the project TO erect theatrs
and roof garden. announced last August
when the sellers leased the property 70
the Dyla Corporation. Plans for tho
Improvement We're drawn by Bcnjaui1
w Levitar. Lebertan Corporation also
sold through Max Keller to Jacob Man
del the six story store and loft building
al n BoEd street
DyclSman Plot Changes Owners.
The vacant block front on the east
sido Of Tenth avenue. between 202d and
2o3d streets. has been sold by Margaret
Il Robinson and others for S41.5o0 to
the Lampert Estate. Inc. The property
measures 200 feet on Tenth avenue. 225
feet on 2o2d street and 100 feet on 2o3d
street.