The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-11-29
TELLS OF RECORDS
Information Is Important Fac
tor, Says Accountant.
w. E. Koch Speaks Before
School of SaIesmanship.

''All records are kept for the purpose
of developing information from them.
Therefore, every entry must be made
so that information can be developed
from it," William E. Koch, specialist
in modern accounting methods, told
the business executives at the morning
session of the school of craftsmanship
at the Chamber of Commerce today.
There are three essentials to the
keeping of records, Koch pointed out.
They are completeness. in regard to
every commercial action; the de-
velopment, from the record, of the
information which can be used to the
greatest benefit in the administration
of the business, and some means of
positive proof of accuracy.
Figures without proof are often
harmful. and invaria bly, dangerous,
Koch said in stressing the latter point:
This mornings discussion included
the applica ton of the principle of
debts and credits. Koch pointed out
that every commercial transaction is
merely a shifting of the location OF
values. and for that reason each en-
try must show the addition and dimi-
mutton factors.
Must Have Bookkeeping Method.
Every business must be under some
record control" Koch said. Il was
asked by a Topeka business man
whether a small business, of a volume
of $100 per day or less, could afford
a bookkeeper. I answered that could
not tell at long range whether the
business in question could afford a
bookkeeper but it is certain that no
business can afford not to have some
real bookkeeping system, which will
act as a gauge on that business, and
show the results attained and the
causes contributing to those results
Koch's talks on accounting are given
O1, in CHAM
Commerce, for the benefit of office
men and executives. The discussions
are arranged in the form of a. regular
course of instruction, but each is pre-
coded by a very brief synopsis of
what has gene before.
Armstrong to Speak Tonight.
Tonight at 7:SO o'clock Frank Arm
strong will speak on Developing Your
Trade Territory" and will be followed
by Frank Stockdale, speaking on
Creative Salesmanship." The evening
sessions will be held at the high school
auditorium.
Attendance at the first sessions of
the course was cut down by the fact
that Monday was Dollar Day, and one
of the biggest merchandising days of
the year. This fact necessarily limited
the attendance of salespeople and eX-
ecutives at the course.
There were more than 500 persons
at the evening sessions at the high
school auditorium, however. Attend
ance at the course includes both men
and women. There were more women
than men at the meeting Monday
morning at the Chamber of Commerce
The following statement concerning
the craftsmanship course was issued
today by Fred Voiland
eff there is an unemployed person
or any man or woman in Topeka
interested in advertising Or salesman
ship-who is unable to attend the
institute because of insufficient funds
Il will be glad to make the arrange
ments for course tickets for them free
of charge. A number Of benevoientiy
dispoAed men in topeka have made
a little pool for this purpose This
applies to high school students also"