Evening journal., 1921-06-06
FELTSPURCHASE
CITY THEATRE
Will Open New Market
Street Amusement Build
ing as Picture House
FIRST SHOW ON
SATURDAY, JUNE 1S

Following announcement IN The
Evening Journal on Saturday that
the now theatre just completed by
the Delaware Building Company. at
s06.SOS Market street. had seen
sold. Fred d. and Maurice r. Felt.
Philadelphia motion picture theatre
maenates. have announced they will
open the building on Saturday. June
Is.
The theatre will he known as the
Aldine and high-class and exclusive
pictures will be shown.
The theatre. which cost between
se50.OoO and 100000. was purchas-
ed for approximately $3.50. 600.
In addition to being equipped
with the latest devices for perfect
projection Of films. 1t is also a prac-
tical theatre having a modern stage
and an elaborate system OF dressing
rooms. Its spacious auditorium and
double balcony Give 1t a seating ca
pacity Of 210O and 1t Is so laid out
that the spectator in whatever part
of the house he may elect to sit. is
assured OF an unobstructed view OF
the stage The interior will be dec
GRATED according to n scheme that,
while Of rare beauty. will In no wise
distract the attention Of the audi
ence from the picture. Gold, blue
and gray will be the prevailing
colors.
A contract for s25. 900 organ has
been placed with Mr.. l.. Luberoff
of the Molar Company. and work
on the instrument Is being rapidly
| pushed for early installation. The
organ will be I'm charge Of one Of the
best known organists in the East. For
the opening Of the theatre. a large
symphony orchestra is being assem-
bied and patrons Of the house will
be assured Of programs OF appropri-
ate excellence. a contract has been
placed for an Illuminated display an
nouncement sign for the front Of
/ the theatre.
In the transaction, the Felt
/ Brothers were represented by David
Bortin, Of Firth. Singer and Bortin.
Of Philadelphia. The purchase was
made from the Delaware Building
Company Of Wilmington. through
its vice-president. Levi L. Maloney.
and Charles B. Evans who repre-
sented the company. The property
was originally owned by Mrs Sam
uel Greenbaum, widow Of the man
who started the theatre.
The fact that the new house will
be under the personal supervision
Of its new owners, assures a policy
that will give Wilmington all that is
best in motion pictures. The Felt
Brothers are pioneer exhibitors I'm
the Philadelphia territory. They
built and operated the first local the
atere which was the theatre de lux
in Philadelphia Later they con-
trolled a chain Of houses in West
Philadelphia that included beside
the Locust, the Belmont and the Ri
volL AT present they are engaged
in the construction Of the Aldine
Theatre in Philadelphia on the site
of the famous Jayne mansion at 18th
and Chestnut streets. This house
will be opened about the first Of Sep
tember for display Of super features
They also are about to close a deal
which will give them the ownership
Of one Of the handsomest houses in
Pittsburgh TO be known as the Al
dine also. In fact II Is their inten-
tion TO establish a chain Of Aldine
theatres throughout the country. To
Wilmington they bring the fruits OF
their years OF experience in the pic
ture field
I'VE intend to show only the finest
features In Wilmington" said Maur-
ice r. Felt today. I'VE have Sc
cured a rare surprise for our patrons
as an opening attraction and this will
only be the first Of a splendid series
Of pictures. We have arranged a
system Of release dates whereby