Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1921-12-14
frankly. want less of ornaments and

frankly. want less Of ornaments and
none Of war;
| Again. publicity must be truth
full. There Is no use Of advertising
fakes and takers. Goods must be
correctly marked. The outside bark
er for the side shows at county fair
has no place in a line Of permanent
| business. @
"And again. effective publicity
should have unique and what might
almost be called a catchy side. A
/ man in politics. whether he enjoys it
or not, must at times cultivate pub
licity. In several campaigns for Con-
gress, instead of cigars and other
friendly tokens, have happened to
always have a stock Of pencils prop
erly marked with me and have given
out good many thousands. Possib-
ly they may not have made many
votes but they have attracted atten-
ton as unique form Of publicity.
Il have laid down In general that
in publicity you want simplicity.
truthfulness and uniQueness. The
hotel men of Maine can very readily
use all three of these factors. What
can be more attractive to the weary
body and soul Of the city dweller than
matter Of fact statement descrip-
tive of the natural attractions of
Maine? Here you have sea shore and
mountainous country, pure air and
celebrated water all combined within
1 q n a N
would be foolish not to enjoy truth
fulness in their description for ma
lures glories for transcend artificial
tiles.
"Then too you have uniqueness.
/ Perhaps I might be pardoned another
personal word. The house where
spent the most Of my life is a. small
country tavern in comparison with
the great caravansaries that have
grown up in the country and city, but
I will venture to say that there are
few inns better known by name than
mine. The reason Is easy to see. It
is not that the broiled chicken is any
better than my neighbors, or the
cream any thicker than his, but it so
happens that my forebears conceived
the idea of gathering together a few
teapots and whenever the Berkshires
are spoken of, 1 will wager that four
out of five people will say You must
see the teapots at the Red Lion Inn
Gathering them was a pleasant d.
version but it has been a mighty good
| business asset in its uniqueness.
You, too, can provide throughout this
| State something a little different
| from the rest of us. The sea is no
bluer in one section than in another.
The beach may not be better in one
place than in another, but because in
days gone by some one happened to
think that the easiest way to walk
along the seashore was to lay down a
| few boards, the greatness and pros
| perity of Atlantic City took birth.
There is only one board walk. There
is only one Atlantic City. Unique
ness made it. Some one had the vi
sion. ITO be successful, we all must
have vision Henry Ford saw years
ago the use of the 'f1ivver' and today
he is reaping the whirlwind of pros
perity due to that vision. What
should be the nature Of the vision you
men of Maine need to have, it is not
for me. a stranger, to advise. I can
only tell you to profit by the example
of Others"
Arthur L. Race Of Boston
The next speaker introduced was
Arthur L. Race of Boston, president
of the Massachusetts Hotelmen's AS
sociation and assistant manager of
the Copley Plaza hotel. He stated
that he was glad to be at the meet
ing at the beginning of new era of
the hotel business in the State, that
the New England Hotel Association
had been trying to do it's work not
only for the benefit of the members
of the association but for the hotel
men in general and for the commun-
ity as a whole.
Mr.. Race spoke of the start made
last summer for the winter sports
project. saying however, that the real
start had been made previously at
Poland Springs under the direction
of Mr.. Kicker, and that it was shown
to the Boston Chamber of Commerce
that what will help Boston. will help
all of New England. The New Eng
land Hotel Association is with the
Maine Association heart and soul,
! and with it's president, a former
Maine man, strong in support.
Hiram w. Kicker Of Poland Spring
Hiram w. Kicker of Poland
Spring. the next speaker, declared
that this was the first time he had
the feeling that the hotel men were
sensible, that they had come together
for practical purposes. To form and
build good fellowship, to exchange
| ideas and to help one another. It is
a well known fact that no man can
| live alone and no man can expect to
live and be prosperous at the ex-
penses of the community. The posi-
bility of the Maine Hotel Association
are great if the members work to-
gether.
Mr.. Kicker pointed out that the
hotel business is the fourth largest
business In the country, and that the
| coming of the automobile and the
adoption of good roads had brought
| marked changes in the conditions.
He spoke Of the question of how
| Maine is to hold the place as a re-
sort locality. 1t has natural advan-
| tages that no other state quite
| equals With our 1000 lakes, our
| rivers, forests and seashore we have