Putnam patriot., 1921-08-05
.BaI 10 he fHShsGeS ~ Jsna 4. Aeesss
Co, Mes Ycrt CIy)
CHAPTER I.
Introduction

AhIi OQuGtlOu
Were the average man suddenly
called upon TO assemble all the women
in his town who looked like Norma
Talmadge, he might ind himself at
2 loss as TO how to commence. In
TACT, he might even doubt that there
we're sufficient persons answering this
description TO warrant such a cam
p@ign.
We know way 10 get them all TO-
gether on twenty-four hours notice
lust insert a small advertisement in
acal newspaper, reading
anted for motion picture--a girl
VINO looks like Norma Talmadge-
apply at such-an-suoh a studio toner
rev morning
We guarantee that not only will
every woman who looks ike Norma
Ialmadge be ON the spot al sunrise.
tui that large preponderance Of the
female population without any re-
semblance 10 the star. will drop in
during the morning. For II IS d puz-
ding bu; indisputabie fact that nearly
everybody wants TO break into motion
pictures
Really Need
The curious part of If all is that
the motion pictures really need many
oi these people.
On the one hand are countless men
and women besieging the studio doors
in the hope OF starting a career in any
one OF thousand capacities from ae-
fTess 10 scenario writer. from director
10 eameraman. There are people with
plots, people with inventions. people
with new ideas OF every conceivable
variety, all elamoring for admission.
AHd on the other hand are the men
vino manage The motion pictures send
lng oui all manner Of eXhorfafions,
appeals and supphcations 10 Just sreh
people TO come and work IN their stu
dos. They drown each others voices,
the ono shouting Tor new talent and
new types. the rest Tor a chance TO
demonstrate that they are Just the
talent and types that are 50 IN demand.
This economic paradox. tins passing
IN the night OF Demand and Supply,
has come about through general
misconception OF everything concerned
with motion pictures.
The FIRST 10 be IN the wrong were
the producers. They buih up an IN
dustry which. in It's early days. was
vitality dependent upon individual per-
sonaliiies A picture. according TO
their views. was made or unnade by
a single star or director or writer. and
very naturally, they were loath 10 en-
trust the fate OF a hundred thousand
dollar investment 10 untred hands.
While on one hand they reahxed the
pressing need for new blood N their
industry. they were. nevertheless, very
wary Of being the first TO welcome the
newcomer. Producers preferred "a
pay twenty times the price 10 eXperi-
eneed professionals, no matter how
mediocre their work might have beer
IN the past than 10 take a chance On a
promising beginner. The business SIDE
81 motion pictures. has, IN the PAST
been nothing more nor less than q
tremendous gamble wherein the mer
who had staked their fortunes On q
single pholoplay walked about ia ieal
ct their very shadows-desiring new
IDEAS yet afraid 10 risk testing them
calling Ter new artists. vet fearing e
give them the opportunity 20 break IN
The very nature OF the industry wa'
responsible Tor TINS situation and. e
. large extent. Il IS a condition which
still prevails IN a majority OF thu
smaller studios. The greatest obstacle
which every beginner must surmoun
IS the one which first eonfronis him
me privilege OF doing his hrst picture
the first chance.
Companies Awakening
The larger companies. however. II
the last year or so have awakened iC
tic fact that by excluding beginners
taey have themselves raised the COS
q motion picture production many
times. They have found themselve:
with very limited number OF stars
and directors and writers and tech
rieal men 70 choose from. all ei
whom, Tor this very reason. could de.
rnand enormous salaries. One b. on'
these companies are insiiiuiing various
systems for the encouragement Of en-
hyonic talent.
foremost among the companiei
winch are leaving no stone unturnef
N their efforts 70 uncover new taler
are the producing units which releas
her productions through Associated
FIRST National Pictures, Inc. Take
Tor example, the Norma Talmadg'
company. which only recently obtained
The services OF Mrs. Lydig Hoyi
noted society beauty. TO appear witt
Norma in The Wonderful Thing.
Witness the act of Charlie Chaplin II
picking little Jackie Coogan as
sso-s,ar with him in The Kid
Neither Jackie nor Mrs. Hoyt ha'
ever been in a picture before. AM
YET their talents constituted valuable
discoveries. Jackie is now starred b!
n1nselt IN "Peeks Bad Boy. Mrs
noyt intends 10 continue 10 pictures
hote the metcoric rise OF nineteen
y'ear-old Hope Hampton. Little NOR
uan a year ago she was unheafd o
outside OF her own immediate eifel
81 friends. But she won a beauf'
contest and today she heads her owl
independent producing company, hin
ing Star Dust" as her FIRST release
a contest started Naomi Chiidcr
4 - srFl