The Neshoba Democrat., 1921-12-01
TAKES ISSUE WITH DEMOCRAT
READER GIVES BOOST 70 MAIL ORDER HOUSES

In answer to an editorial copied
from the Lexington adviser. with
comments thereon, II. w. Richard
son unloaded the following on the
Democrat. We do not wish to in
dulge in controversies with our
readers, but, feel sure that q good
answer can be made to what ap-
pears to be a strong plea for mail
order houses. For further comment
we refer those interested to our ed
itoral column-The Editor.)
The article copied from 1.-THE Lex.
ington Advertiser and published In
the Democrat Nov. 18th on "Trade
At Home" and the Editorial COM
ment on the same subject was time
ly, and on the surface reasonable,
but neither the Advertiser nor the
Democrat goes deep enough'into the
reason 80 many people buy from
mail order houses. Let one who is
guilty tell why he trades {" by mall" /"
The plea emphasized by the Adver.
tiser Keep your money at home
and build up your Churches and
Schools" is one .f.of the strongest
reasons for buying from mail order
houses. Now the proof.
1 was In the market.for $40 egg
size incubator, found the make that
suited my needs. The local dealers
made me a price of s47OO I. O. b. fac
tory In Kansas City. l bought the
same make and size from Chicago
for $a4 90 o. b. Kansasjt City, saw
Ing $23. 90 to build up my church or
school. Had bought from the loc-
al dealer would he have put one dol
lar OF that twenty three into the
church plate for me? Would he
have taken some OF the twenty three
dollars and paid my part on helping
buy new organ for our little
church out here In the country?
bought a pair OF the highest
priced pair OF shoes In one OF your
local stores" with guarantee as
strong as the Ten Commandments
AT the end OF three weeks carried
the shoes back ripped beyond wear.
The local merchant refused to make
his guarantee good. / bought a pair
OF shoes from Chicago guaranteed
to wear six months. / wore the
shoes more than year. During
the war when everything was so
high. / needed some repair parts
Tor my mower. The local dealer had
the parts which he said he had
bought before the advance that he
could sell me for rs cents each, j
bought the Identical parts from
mail order house for 23cents each. i
needed a heavy pair OF ..skidding
tongs" for, which the hardware
merchant ask me nine dollars. i
bought better tongs by mail for 81 so
paying so cents express a saving OF
four dollars. Would the hard ware
merchant have paid my school tax
for me had bought from him?
Here Is an idea that is over looked
the first cost Of any article goes to
the manufacturer, whether l send It
or Mr.. Merchant sends 1t that much
money must leave home" The
jobber. the wholesale, and the retail
merchants must have a profit and
often an extraordinary one. The
mail order house and the parcel post
makes 1t possible for these profits to
stay in the pocket OF the ultimate
consumer or stay at home,
know a merchant doing business
on the court square who buys his
shoes and men furnishing from
Chicago mail order house says he
cannot afford the prices here. How
much advertising would it take to
convince him that he could afford IL.
The Mall Order House makes Il
to my interest to puy from them.
They save me hard earned dollars
and give me goods, every article
with guarantee as good as U. s.
Bond. When the retail merchant
makes 1t to every body's interest to
trade with him he will get the trade.
T. w. Richardson,