The Fallon standard. (Fallon, Nev.) 1920-1958, 1921-07-13
Beet Industry
Promises Much
Conditions In Beet Fields and at
the Factory Indicate Sue
cessful Campaign

Manager Fred Hinze of the La
hontan Valley Sugar Company, talk
ing Monday, said that beet field con-
ditions In western Nevada are alto
gether satisfactory and that the Off
cials of his company look forward to
a manufacturing campaign this fall
that will point the way In no uncer-
tain manner to the beet growing and
sugar manufacturing possibilities of
this empire. In the Fallon district,
In Lyon county and over in the Las
sen county. Calf. territory, beets
are making a splendid growth and
the season. marked as 1t is by a plen-
itude of irrigation water. Is highly
propitious to the industry.
The Fallon factory machinery is
being made lit for the campaign that
will start early In October coincident
with the beet harvest. something like
80 men now being employed In this
single task. In the fields more than
200 workers hired directly by the
sugar company. are now busted with
tasks incident to the growing period.
Mr.. Hinze said Sunday that on
the previous day he visited the A.
A. Towle ranch In the st. Clair dis
trict and pulled several beets which
he expressed to his associates In Bay
City, Mich. just to show them what
Nevada grows In the way of sugar
beets. Any one Of the several SAM
pies weighed In excess of q pound,
according to Mr.. Hinze and he hard
ly knows what the bcets In this par
ticular field will approximate In
poundage when the growing season
is over next October. They will be
prodigious. however, asserted Mr..
Hinze. and he Is an excellent author
ity for he has handled beets and
made them into sugar throughout
his entire lifetime.
Speaking of the conditions In this
immediate neighborhood Mr.. Hinze
said:
II find, generally speaking, a
splendid growth wherever proper at
tention has been rendered. In few
instances farmers are not paying as
much attention to the crop as the
cash returns this fall would seem to
Justify. | do not attribute this con-
dition to shiftlessness, but rather to
the failure of the local mind to ap-
beets as a farm crop. Farmers here
are as quick to grasp a situation as
any set of men anywhere and 1 know
that fall will bring a revamped men,
tai attitude. This Is already appar-
ent throughout the entire western
Nevada district. Beets are a money
crop: they are certain. The attend
ing cash returns can be estimated In
mid-season with a fair degree of GER
titude and farm plans made accord
ingly.
There are cases In the valley
surrounding Fallon where water
logged farm lands planted to beets
have caused the crop to languish
and there Is a value found here be-
cause the lesson will rot be lost.
Beets can, no more than any other
crop demanding proper growing con-
ditions. survive the season and pro-
duce on lands where drainage is
lacking. 1t is good to know that the
federal government is about to drain
the entire Newlands project for this
means an increased beet production
on each acre of project lard Just as
II means an increased alfalfa or
grain production.
You may say for the Lahontan
Valley Sugar Company that eastern
stockholders are sanguine for the
future insofar as their investment
here is concerned. The factory will
operate next year and every year
thereafter because the need of 1t has
become apparent. The justification
for its future operation lies largely
within the hands OF the land owners
OF Western Nevada and these are so
uniformly showing a willingness to
cooperate with us that plans have
been made in definite sense for the
conduct of the factory in Fallon
which may be taken to mean that
the beet sugar industry Ia perma-
nently established In Nevada