Norwich bulletin., 1921-11-29
ADVERTISING IS LIFE OF BUSINESS
 BOSTON MAN TELLS LOCAL AUDIENCE

saw that nation spend 40 years prepar- ing to grasp the world. When 1t reach ed out it's hands to grasp the world we saw righteousness rise up against it.
 The speaker said that a resule of that nations decision millions lie dead, their lives sacrificed. What are we do- ing about 1t? he asked. MT. Whitney said that there are in a hospital camp in Armenia 10000 orphans. Only recent ly 1500 died of starvation. The s1tua- ton has become such that 1t mas been lives of the children at the expense of the lives of the older people.
 Mir, Whitney went on to speak of the causes leading up to high prices in the war days the days when the merchant chased after the drummer. Instead of the drummer chasing after the mer- chant At the close of the war the mer chants found themselves with large stocks They decided to unload. But from Washington came the advice to the consumer not to buy as the mer- chants would then be forced to lower prices The public were willing and were advised to place the whole bur- den on you merchants said Mir. Whit ney They struck. You stopned selling The wholesaler stopped selling. The l manufacturer stopped making. The consumer then found his source of in come stopped. And then we found we | were all in the same boat.
 l A new day has come. Business can never again be the comfortable. happy go-lucky thing that 1t once was. The a'arm clock is ringing so loud that there Is nothing to do but get up and face the music. Ton need better stores in Norwich. I don't mean larger stores. i don't mean more floor space. I don't i mean more elaborate fixtures. I do mean 1 that you need to give better service Ethan ever before Realize business is 1 for the community, not the community l for business. You will get out of the future just what you prove yourselves
 worthy of getting. and no more. YoI l are not serving the people of Norwich 1 best when you sell the cheapest. Think 1 in values; not in prices.
 Advertisei The man in business who | doesn't advertise is a dead one. For the
 retail merchant the billboard has out lived it's usefulness The best medium of advertising is the daily newspaper
 The important news in the newspaper for the people of Norwich Is not the lat est scandal. murder Or fire; it is what you men sitting right here can do for I the peonIe of Norwich The newspaper l is an institution. It will be exactly just
 what you men decide it is going to be. By request MT. Higgins again took the floor and told several humorous
 stories which delighted the audience.
 A rising vote of thanks was given MT
 Whitney and MT. Higgins for their talks
 after which the gathering broke up witf | the singing of The Star Spangled Ban
 nea
 con comprised William P. McGarry,
 chairman, Jeremiah A. Desmond. Lee
 Olevson. Charles Jacobson. T. B. Ca
 ron Herman Bruckner and Herbert B Cary. the latter acting as treasurer.
 The reception committee was Mayor
 Herbert NJ. Lerou. ex-Mavor T. c. Mur-
 phy. President c. r. Wells of the cham
 her of commerce. W. L. Stearns, presi ldent of the Merchants association "
 H. Cruickshank, Archibald Mitchell IT.
 Albert Boardman. F. Russell Smith F
 w. Cary William Harrington. I. Hen
 rv Shannon. F. R. Murdy. ]. c. Mac
 pherson and Postmaster John P. Mur phy.