Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1921-09-17

''Nothin' wrong with emf"
Not a thing in the world"
"Then l guess I'd better buy a
pair and save six dollars, hey?"
yes, that's the thing for you to
do"
I'D ruther buy from you, Briggs,
if you'll sell at the same price"
mo, you better buy from Kerr
today; I don't believe I'll ever sell
that tire as low as that"
Gee whillikens! Did you ever hear
the like of that?" exclaimed one of
the visitors. as this heaven we are
in! Let me pinch myself and see if
Pm on earth"
Nothing strange about it at all. "
said Briggs. ITS just the Golden
Rule side of the Neosho Plan working
out, that's ALL"
well, I'd like to see a farmer
come into my store in Clarksville
and get away like that. I'd tell him
that tire of my competitors was
made of old junk rubber"
In McGinty's store the delegation
| from GAINESVILLE heard a farmer ask
if the work shoes advertised by Sny-
| der for $3.50 a pair were bargain
"Yes, indeed" McGinty told him.
| Those shoes cost Snyder $2.75 a
pair. know, because | helped him fix
up his advertisement and | saw the
shoe. | don't carry the same brand
Of shoe myself, but | have one just
as good that l sell for 1925.
Guess I'll go over and buy pair
| then"
'If you need work shoes you'll
never be able to beat that price, +"
said McGinty, and the farmer and his
wife went out.
you're deliberately feeding bust,
ness to your competitors store" said
one Of the Clarksville merchants,
"Why not? Snyder has advertised
those shoes at a bargain price. He is
| entitled to that mans trade. Now ]
am advertising for today mems sum
| mer underwear, regular price one
dollar. for thirty-five cents. If a man
asks Snyder if he can match my price
Snyder will tell him No He'll tell
him that he gets one dollar for that
| quality underwear, and that mine at
thirty-five cents is the greatest bar
gain he ever knew; and he'll advise
him to come over and buy. It's that
way all round the square. All the
merchants in Neosho are truthful in
their advertisements and truthful in
their statements about one another "
"In our town." said William
Quarles, a clothing dealer of Clarks-
vile, 'the rival shoe dealer would
tell the farmer that the $3.50 shoe
of his competitors had paper soles,
paper heels and counters, and split.
leather tops reinforced with paper
and he'd try to sell him the sam shoe
for 1925 or whatever the regular
Eprice was"
"Yes," said McGinty, sit used to
be that way here, before we adopted
the Neosho Plan; but, let me ask you
has a storekeeper a right to lie about
his competitor or his competitor
merchandise? Isn't it Just as wrong
TO tell lies in your store as to tell
lies in your home? Isn't it just as bad
and mean and despicable to be a
store liar as to be a home liar or q
church liar? Nearly every storekeep-
er is a member of church, and he
would scorn to tell a lie at home OF
in church or in the social circles ir
which he moves. In those places he
is a man of honor and integrity, but
in too many cases he feels that he is
justified in telling falsehoods in his
business and in his advertising.
II Hypocracy Gets the Count
"h'e practices the Golden Rule on.
ly on Sundays; and when he hangs
his Sunday go-to-meeting clothes in
the closet Sunday night and closes
the door. he shuts the door on the
Golden Rule, too, and with his week.
dav clothes he puts on false-face
attitude toward his customers on
Monday morning. A man will go to
church on Sunday morning and pass
the collection plate and look as sol.
emn and sanctimoniOus as treeful
of owls, and Monday morning he will
sit down and write an advertisement
that is as full of deceit and humbue
as an egg is of meat. If honesty and
truth are good things on Sunday
they ought to De good things on Mon.
day. Tuesday. Wednesday, Thursday
Friday and Saturday.
"A merchant has no more right tc
lie ir an advertisement than 10 lie
to a customer face to face or to cheat
in any other way. If man is cheat
in his advertising his whole business
will be honeycombed with fraud and
lies-you can't get away from that
That's one of the big ideas behind
the Neosho Plan, and we practice it
1t isn't Just a theory with US. We've
been doing it for ten years in this
town.
you don't mean to say you see
your competitors advertisements be-
fore they are printed?" asked
Quarles.
eve certainly do-that is, his ad.
vertisements for sales days. which
are held the first Monday in each
month throughout the year"
81 don't believe we could put that
over in Clarksville," said Quarles,
shaking his head; and the other mem
berA of the delegation laughed as
they thought how certain merchants
had been throwing mud at one on