The Bridgeport times and evening farmer., 1921-02-08
Bio For IOUerInnds, Says Y. /. McCrucken

One of the most optimistic of loca | dealers in evidence at the Bridgepor' l Automobile Show last night was l.. j. Cracken Company, dealers in Over | land and Willys-Knight cars. When a Times representative asked l MT. McCracken as to his views on the l business outlook MT. McCracken de- l clared that production is gaining ev- cry day In most automobile plants. | He. said that manufacturers are be ginning to think seriously about their ability to meet the demand for cars, that is indisputably indicated in an increasing interest on the part of the general public. Said MT. McCracken: "The world has been on short auto rations about as long as it can stand it. Men who feel the need of an extraordinary effort in business, are finding that they can come back faster and quicker with the aid Of car. The world will speed up from now on to make up for time lost during the dull days of the last few months. Nothing picks up speed like an auto Production Increasing.
 "A survey of the auto manufactur- ing field shows a resumption of act1v- ity in the great automotive centers, which, while small compared with peak performances in the past, indi- cates that the industry is coming out OI ulDcTHaLIOH dlu 51IhCl1hS hCe1N- way for normal business.
 Local automobile dealers report many signs of reviying popular 1n- terest in automobile and truck lines" There is every indication that the year just opening will be one of the most eventful in the history of the automotive industry" says L.. J. Me Cracken of the Overland -McCracken Company, dealers in Overland and wi1Iys-Knight cars.
 ''In 1919, we witnessed the basic readjustment of the automobile trade conditions. The business settled it. foundations of all merchandising. During the latter months of 1919, there was a serious curtailment of production and distribution due, to a certain extent, to national conditions. But to the far-sighted manufacturer and dealer. the period through which the industry is passing has always Ioomed on the horizon and those of us who understand it are glad that it is come and that we face what may be called the permanent era of auto mobfIng merchandising.
 Cooperation Urged.
 This evolution in autOmOtive trade has brought sharply into focus the personal and individual responsibility of the dealer. It has brought home to the owner the fact that his dealer represents the ability of his car to get satisfaction, and it has sharply em- phasized the value of dealer service and cooperation. I look forward to a remarkably brisk spring and sum- mer season. The price of cars has never been any real influence with the purchasing public. The man who wants an automobile is not merely buying machine, but is buying abil- ity of that machine to given him the pleasure and service that he expects.
 Cars today are mechanically per Y feet. During the last couple of years, automotive engineering has progress ed far past what would ordinarily be achieved in a decade. Dealers are recognizing and accepting the ob1iga- t1on which now rests Square1y upon them: There is going to be more automobile than ever before has been obtained"
 Family Automobiles.
 There's going to be less trouble with the family auto from now on,' says l.. J. McCracken of the Overland. McCracken Company, dealers 1T Overland and Willys-Knight cars, 'be cause mother has formally assumed responsibility for its behavior il many Bridgeport households"
 "The time israpidly passing when woman has to phone for help ever, time the car balks. She is learnin, it's mechanism with real engineering perception and she keeps the ca tuned up as efficiently as she keep her house in order.''
 This interest in automotive me cnanlcS among Bridgeport women general over the country. That tn purr of a Smooth-running motor sweeter to feminine ears than the rat tie of dishes is indicated by the actio Of the North Dakota Agricultural Col iege In establishing department ( Automotive Mechanics in the CoIleg Home Demonstration Departmen This came about when North Dako ot women yawned so much over a 1et ture on menu-building that the diret tor asked them if there was any othe topic of home management whit they would rather hear discussed.
 We want to learn how to fix a automobile when it won't run,'' al swered the women. So Mrs. Lou Campbell, the director, hired a ne N instructor and started a course ( y blowout repairs. The more difficu problems will follow.
 New Buyers Opportunity.
 "The new buyer is about the on one who is sure of present mark conditions" says l.. J. McCracken
 the Overland d-McCracken Compan dealers in Overland and Willy Knight cars.
 &"The man who owns a car kno1 that wherever the car may be, his i vestment does not depreciate as lo1 as the car is giving him satisfacto service. He is not interested in a
 huctuation in price.
 He knows that if he wants a ne car, or a different car, the value
 his car as a 'trade-in' is not in a.
 degree affected by the price of t
 new car. So the seasons automob
 owner is happily indifferent to t