Every evening, Wilmington daily commercial., 1921-03-12
PLAN NEW FEATURES
TO DEVELOP TRADE
Shopping Week to Demonstrate
to People Value of Buying
In Wilmington.

Mercantile interests Of Wilmington
under the auspices of the Mercnntil,
section OF the Chamber of Commerce
have united in tho effort to develop locn
trade not only in this city, but throughout
tho entire trade territory by the inaugu
ration OF an entirely new merchandising
feature from which it is expected much
benefit will be derived by both the mer-
chants and the purchasing public Of the
Next week viii be known in local busi-
ness circles As Wilmington Dernonstre-
ton Shopping Week, during which, on
separate days, Zach individual line OF
business will make unusual efforts 70
demonstrate TO the people Of the entire
peninsula just what may be secured here
and how and why il would be more prof
table and decidedly more pleasurable 70
ahop In Wilmington than in either Of
our larger neighbor cities Local merchants
always havc commanded, and with rcn-
son, that there is no commodity Of general
use which cannot be purchased in this
city as Satisfactorily and economically
as il could be in either PhiladeIphia or
Baltimore
There is no disposition on the part Of
Wilmington merchants 10 attampt 10
induce residents Of any other town in
our trade territory TO make their purchas-
- In Wilmington 20 the detrimsnt Of their
own local merchanta, but realizing that
there are many things which people N
these communities desire 10 purchase. q
complete line Of which is not handled in
the smaller towns, they feel that il would
be mutually benefcialif itcould be demon
strated thoroughly that commodities of
this nature could be secured in this city,
thus saving the time and expense which
would be consumed otherwise by shopping
In other places
The selection Of next week as a dem
onstrs tion week was made for the reason
that this is the opening time of the spring
shopping season here. and the Mercantile
Section felt that THE was the proper time
TO endeavor 20 show bv a united effort
that wearing apparel, furniture, house
furnishings of all kinds, musical instrI-
ments and oil classes of merchandise
could be secured TO better advantage in
Wilmington
Tho following schedule ha. been ar
ranged by mutual agreement Of Whining
ton merchants:
Monday bargain day This dav will he
devoted TO specializing attractive bar
gains in all stores
Tuesday, musical day, has been sst
aside to demonstrate what Wilmington
can do in the way Of supplying the want
of our people along the line Of musial
instruments and supplies
On Wednesday, which In women q
apparel day. all the stores handling wom-
ems clothing, hats. shoes and other
apparel will have their united spring
opening Arrangements have boen made
that al stores Of this character will dis
play in their windows their latest seasonal
offerings, and thAt all will be exposed
simultaneously At 730 o'clock on Trs-
day evening
T'hursday viii be devoted TO furniture
and house furnishings, when local fupni-
t,Ire stores will display the latest develop
ments in furniture, draperies, electrical
home appliances and other home essen
tials
Friday, known as Popular spring mer-
chandising day, will furnish an oppor-
tunity for those who have made their
inspections of what the VARIOUS stores have
20 offer 20 do their general purchasing.
Saturday will be devoted 10 the display
and sales Of mems apparel, and on this
day merchants handling this class of goods
viii do their utmost 10 demonstrate their
ability 70 care for the clothing require
ments of Delaware men with more facil-
Ity and satisfaction and economy than
they could secure in other places.