The Grenada sentinel. [volume] (Grenada, Miss.) 1868-1955, 1921-11-25
CAN you BEAT THIS
FOR UNIQUENESS?

IL. Elderdice:
/ One has only to turn v the
pages in our mOnthlies to be con-
Ivinced that ~present-day advertising
has become one of the fine arts. The
results attained are, indeed, wonder
full, many 4 mans fortune being due
Ito his judiciOus use of the advertising
page.
ut has long been a fact" says a
certain journal, 'that judicious ad-
lvertising will get a man business, save
him money, make a fine home pos
sible, help him dispose of everything
from farms to rummage, invest his
money for him to get him a wife,
and find long-lost relatives, and so
many other wonderful things that no
one will be surprised that it at last
got a man out of Jail. An Oklahoma
man was sent to Jail charged with
tampering with a railroad switch.
Whele there he read in a newspaper
lof an offer of IS for the most Origi-
nal want Ad." He inserted the fol-
flowing:
"WANTED-Young man in Jail
wants to get out; suggestions solicited
that might result in immediate re-
lease. Want poets address who
Wrote "Stone walls do not a prison
make, nor iron bars q cage" Ad-
dress, John A, Kay County Jail,
INewkirk, Okla"
He got the IS. a lot of sympathy,
and all kinds of pie, and so much at
ltention and interest that it resulted
in an investigation proving his inno-
Icence, and he IA released in a short
time. Of course, the moral of this
is to advertise, and not wait until you
are put in Jail to do it.
In newspaper advertising, says the
New York Sun, the English are GER
tainly ahead of Americans in adver-
tisements that make a distinct per-
sonal appeal. In Situations Wanted"
and Help Wanted" their advertise
,ments have a decided literary quality
that is lacking in those of this coun-
try. There is samenesS about most
American advertisements. Take, for
example, the familiar lines: "Steno-
Igrapher wants position; ten years ex-
lperience; SIS; highest references"
You haven't a glimmering of the sort
of person who is advertising. You
know only that it is male or female,
according to the heading of the col
umn. 1t is the same with the woman
who wants hOuSewok. Almost never
is there any clew to the kind 81 per-
son who is behind the advertisement.
BY way of contrast, read the au-
vertisement in the English newspapers
and you will see vivid pictures, almost
romances, of the advertisers Here
is an lad" taken from a copy of the
London Times:
"Gentlewoman. refined, nice sp-
tpearance, very reduced circumstances,
desires temporary or occasional EN-
ployment; only expert accomplish
iments: graphology and phySiognomy."
Imagine, if you can, such an ad-
vertisement appearing in the columns
of an American newspaper Few
women would advertise their reduced
circumstances, anyhow, for it Is gen
orally beliveed here that in order to
get employment you must not appear
to need it. Another London news
paper published this advertisement:
Young mar studying for the
SluTCI-fuuSl udNt lbtAAlGNldS <AJ
twenty pounds, or his whole career
is wrecked"
And yet they say the Angle Say
ons hide their emotionsi Even
urgent is this: Young wife wants 10
know if there is o some kind,
wealthy person who will give her
thirty pounds to take her nyaiia hus-
band to the seashore. Unless ne can
have this trip his life is d~ssDaired
of"
So it runs in all their advertise
.ments. The pages devoted to adver-
Using purposes, whether of houses.
lands. help, or work wanted, are full
of character, not to say charm, and
you gain a better and clearer idea of
the people from them than from
whole volumes on the social life of
England.
Ichabod Glassmeyer, alleged de-
serted husband, was either of a fervid
poetical fancy, or took his desertiOn
lightly. In the advertising columns
of the local papers he aired his griey-
ances in there lines:
Nancy, my wife, has grown quite
rude,
She has left me in a lonesome
mood; -.
She has left my board and taken
my bed,
She has given away my meat n
bread;
She has left me spite of friend and
Church;
She has carried with her all my
shirts,
Now, we who read this paper,
Since she cut this luckless caper,
/ will not pay mi single fraction
Of all debts of her contraction.
IchabOd Glassmeyer."
Many amusing advertisements are
seen. Queer expressions, errors in,
lack of, punctuation, furnish the
entertainment. A large collection of
these Internationally amusing adver-
could be made. Here are
a few:
"PERSONAL: If this should meet
the eye of Lewis j. Smith, and he will
send his present address TO old home,