Every evening, Wilmington daily commercial., 1921-08-25
GLAZED KID WEEK
TO BE ADVERTISED
IN MANY SECTIONS
Continued from page I

~ feel that II every store does its
BIT, said Mr.. Snellenhurg. they will
do business, If the stores prepare for
the event they will find Il profitable,
for everyone is asking for glazed kid
shoes. 1t Is up to the stores to back
the movement he said.
That the present glazed kid commit
tee is to be a perfnafient one and will
not abandon it's activities at the close
Of the Wilmington celebration was also
announced. A comprehensive program
of work viii be taken up by the new
rganlzatIor toward Matchmaking giaz-
al kid. Tentative arrangements are
already being discussed and bid soon
10 take concrete shape toward the sup
port of Glazed Kid Shoe Week in
Philadelphia, Camden and other east
ern cities. These campaigns are %
be followed by similar drives in the
South. West and Middle West.
Effort Must he Continuous.
'Hrhe idea Is not 20 shoot all the pow
der in one week and then stop said
Mr.. Snellenburg, in discussing the
pernansncy OF the new orga niza ton,
which fwill continue 10 operate fol-
lowing the campaign In Wilmington
but we must keep at it
As result of the dinner TO Her
bert Hovver. which will formally open
the campaign on Monday evening
September 10. a national development
is expected. Mr.. Hoover will not only
discuss local conditions, 1t. was an
nounccd. but will review the national
Industrial and economic situation. In
this way his coming to wiln.ingfon
from Washington turns the event in
10 one unusual import 10 the entire
country.
1t was further pointed out that the
valiant efforts of labor and business
would go for naught II retailers were
not adequately stocked with glazed kid
shoes when the rush comes. With over
10000 shoe stores in the United States
the revival Of the leather industry in
wilmington, which ranks second In
the country, depends largely upon the
success of the campaign. it was fur
ther stated that the best grades are
in demand. but the public must be
familiarized with the stellar quality OF
glazed kid shoes. In many instances
glazed kid Is purchased under an as
sumed name, and eight times out of
NNs f'fNaiteH'o III d Hdtn3Z@
ard manner.
Commencing the newSpa pers for
their cooperation. Mr.. Snellenburg de-
cared that as a result keen inter- st
has been aroused and is being mani
Tested in ths Wilmington campaign by
the people throughout Delaware and
adjoining States. On the strength of
TINS publicity, il WAS stated. there has
been an increased demand for glazed
Kid shoes. Mr.. Snellenburg reviewed
the local leather industry. pointing out
that since the war exports in this line
nave greatly increased and the oppor-
tunity has presented itself to glazed
Kid manufacturers to familiarfze their
own people with their product.
In Wilmington alone eighteen fac
tories, according to statistics. emnlox,
approximately 1000 persons. More
than 2O.0oo.ooo skins are shipped an
nuaiiy from Wilmington, and the bust
ness IS third in volume in the state
The success Of Glazed Kid Shoe Week
depends largely upon the revival o,
this leather industry and with all tan.
neries in operation will mean a revi.
val IN all other industry.