The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-08-23
ABOUT ADVERTISING.
Its Value Has Been Known Since
Biblical Times.

Abbeville Press and Banner.
"Come, therefore, and / will ad
vertise thee" Numbers 24:14.
"And 1 thought to advertise thee"
Ruth "A.
"Of, course" says a we'll known
Abbeville business man, "every man
in business knows something about
advertising and how much, if any
thing, he can afford to spend for that
purpose. Advertising talk is consid-
cred by many as so much hot air and
some believe that money paid the
home newspapers is that much given
to charity.
"But," he continued, 'look at the
fortunes that have been built UP by
adverti1ing; Look at the efforts in
business and national life that owe
their success to propaganda. Even
in Bible times the value of advertis-
ing was known and it was used. The
cloud by day and pillow of fire by
night We're signs on the order of the
modern bill board. Gideon's victory
was won by a nolse-a noise that
gave the impression that an enormous
army was near. The blood on the
door at the passover was a sign With
a meaning easily understood.
''Then take the discovery of Am
erica. That band of explorers had to
do lot of tall talking before they
could get the financial backing. and
men to start on those voyages that
have proved SO significant to the
world. And once settlement was
established on the Atlantic coast, it
grew principally by advertlsing-the
letters back home, the stories OF
wealth and adventure, were the
means of bringing new settlers. The
Indians, far inland from these early
settlements, soon knew of the white
mans coming and Of the wonderful
trinkets and instruments he brought
with him. The Boston tea party was
an advertisement of a determination
not to submit to tyranny. Members
of the party disguised themselves as
Indians in order to make the story
more rapidly than if they had tossed
the tea oberboard, dressed in their
ordinary clothing.
''The declaration OF independence
was an advertisement to the world
that the people of America would re-
gard as an act of aggression any
move by any outside nation to inter
fere in their affairs. Its significance
todav is the result of the extensive
advertising it has received through
out the world. The Confederate war
would likely never have been fought
but for propaganda. The people on
DOCn SlQeS WfIe anu ealhSO "1i- -
gued about slavery until something
had to be done The point was hnally
REACHED where action became essen
tial. And right there is the point OF
all advertising-talk and talk until
there is no other course than action.
"In the recent war what did ad-
vertising do? Did you register? II
YOU didn't it was because you knew
YOU were net required to do so. How
did YOU know it? How many men DO
YOU know who were required to reg
ister and did not? Did you buy any
Liberty Bonds or Savings Stamps!
Did YOU help the Red Cross do its
great work? Why? You read the
newspapers and listened to everybody
talking and you heard so much about
it that you regarded it as personal
matter-and you decided it was your
duty to help. In the United States
100000 people bought Liberty
Bonds. England raised volunteer
arm yof 100000 men. Could that
have been done without advertising,
10 you think?
"a lot of folks think that space