The Washington herald., 1921-08-14
SALES INCREASE,
OUTPUT SWELLS,
STATES DETROIT
Price Drop and Easy
Payments Bring
Business.
FORD CAN'T KEEP UP
His Plant Unable TO Fill
Orders; Other Firms
Solid.
FORD CAN'T KEEP UP

DETROIT, Mich, Aug. I3.-Auto-
meIive dealers in the Middle West
believe that the buyers strike. as far
as IL affects automobiles and aeces-
sories, has been broken. Retail
sales in Detroit. Toledo, Cleveland,
Cincinnati and Chicago furnish con-
vincing proof. Nearly every dealer
reached q new high record in June
with sales continuing good through
July.
The reduction in prices has
demonstrated that the public has
had the money to buy, but was
holding back. The dealers have
been amazed at the volume OF cash
business they are getting these
days. In the past six months.
nearly rs per cent of the automo-
biles sold have been on payment
plans. The easy payment had to be
adopnes and perfected to make sales
possible. but Il has accomplished the
trick in a manner far exceeding ex-
pectations of the dealers. who were
resigned to the idea that business
must undergo a slump during the
summer months.
Cash sales Mount.
oNN IN NAAC PeSN SooH SoACS
have jumped. too, and a greater
per cent OF cash with sale has been
rC ceived than in the good old days.
satisfied in most instances that price
cuts have proved to the public that
automobiles are a good buy.
Increased activities are reported
at the Oakland Pontiac plant. Chew
rolet reported further reductions in
prices At the Toledo Overland
plant. where the cut from peak
prices amounted to 80 per cent. 200
workers were taken on last week
in an effort to get up to a rate suf-
ficient to turn out 10000 cars in
in July.
The Ford Motor Company is now
turning out a car every six and one
half seconds. Production figures
given out show that under the July
schedule production averaged 4,3O6
cars each day. July will show a to-
tai output OF 10000 vehicles.
Ford Can't Fiji Orders.
During June 1o3.ss2 cars were
turned out, al during the second
quarter OF the year-ApriI, May and
June-the production was 3O1, ,s76
cars Production during the second
quarter OF 1890 was :20,s7S cars.
Record production for one day was
established June %, when between
sunrise and sunset 4.445 cars were
built. And still production does not
keep pace with orders. At the pres
ent time orders arc about 10000
ahead Of production. Ford says.
q The Studebaker meeting to act on
the common dividend will be held
soon. Accommodations Of the stock
are reported in anticipation of IA
vorable developments at this meet
ing, although it is understood that
directors have not yet decided on
whether they will declare anything
extra for the shareholders.
Could Cot Melon.
Studebaker still has $4,000. 900 Of
common stock in its treasury. I;
would be possible with present earn
ings 20 distribute this SIS, 200, 900 as
to 25 per cent on the $4,000, 900 of
still continue to pay per cent in
cash on $4,000, 900.
Directors will announce the Sec
ond quarters earnings at this meet
ing, and II is certain that they will
make a most impressive showing. 1t
is understood that Studebaker's un-
filled orders just now are greater in
number than at any time this year.
and production in the third quarter
is expected to run upward of 5000
cars. establishing a new record
During the first six months of
1921 the Franklin company. of SYRIA