The Guthrie daily leader. [volume] (Guthrie, Okla.) 1893-1996, 1921-07-25

We're INC Attz4Ar Hs&r sNtidt71
t2icc s4oA u assemble al the wunses
Is his taaa uho lookrl hAe Acrua.
a,raadgs sr Aasrsis lind him,elf =
loss a. sQ s4om 10 csafngaxsscr u
i@ct he mixit cten douts thsf 'aet,
efe sah,csSns psrsa.ss answering tsi
css,sspton - Warrant such can
I44gE
We ktsow way 10 set lherA al 81
gsiaer on twenty iour housS nosscc
5asi lnsest a Sfnzll adA sFtasencns n
tie lS<al nea sssSpsr. re4dsnx
led sor inotis~i plctuge-A ru
who ,eA>s iiir Norma lalraadFe
agply ii sach an -ssscl : ssuNlSo touaar
rev la0rnang
We gGaf Ansee that rot onb MI
every ~on4n Wiso hooks Axe Nosm.
Iain1aage * on the spot 1t sungise
h.t that l2rse pxspcgaier21see of tlas
ieziaie loF1laaon alahout any ne
senlhhancr t. sls~ star. ~ili deop ia
carlns the maruiEg. Fer Il Is ! pus.
ahng but sndtSpu'allc fact sstzf ne4rs,
everybody wants to break into niosiot
pactuSss,
Really Need
Iye cursOss pars ut 4 al Is that
the 7aosion pscsuges really ncrd nszns
st tlAesr peN9ic
1n tic one hand are ccumficsx snen
and aoFaen Aesicgang she dudsa dasm
IL ine hspe of staFtsng career ia Al,
one 81 tb2gsaad capacities. iron ~
irvss 10 scenario writer. from director
~ c4raefanAan. There asc people wisil
plots. peopie wsih invenslcns people
@s;h nea IDEAS ii every conceivable
variety, 81 cl4norsng for admission.
And on llsc olhsF hand are thr nscs.
~ao manage tine usoilou psttures sead-
ing cat al manner 81 exl.ossAtions
appeals and suE4lsc4fss,as 10 Just such
pecpsr u c01ae and work n their Au-
dios fhcs drown each others voices
the osae shouting toT nev talent AND
new types the rest iof a chance 10
demonstrate that tsles are just thr
s@Iens and types that are 80 III demand.
TINS cconoussc paradox, fhis passing
in the faghg Of Demand and Supph
has cnme about through a gencral
misconcepiion of esegsthsng con1efacd
wssa motion psctrreS
The hrst 10 x IL the wrong were
the producers. They built ID an IN
dussry whlCsA. ia its early da,s. Mas
sitzilg dependent uf0r individual per
sonziines- 4 picture, according 10
fhctr siews. ~as made or unnadr Is
q single star Or director or wrsger, and
vcry naturally. thcy we're loAth to err
fr-si The sAte OF hundred Thousand
dCllar investment 10 untred isards.
Whale On enc hand thes realized the
pressing need for ncw blcs,d 10 their
industry. they ~eTe. ncveriiescss. yery
waFy Of being tgsc hrst 10 welcome the
newcomer. Producers preaerred TO
pay tweniy times the price to experi-
enced professionals. no matter ss0w
mcdsocrc fhesr work might have beer
NJ the past than &c sake chance ON
promising beginner. The business SIDE
of nscti0n pictures. Las. 10 tho past
hcen nothing more nor less than a
srens.rtcas gamble wherein the zea
who had staked their fortunes on
singh pt,osopizy walked about in irar
oi their very shadous--dessrins ne@
ideas. yef AFRAID 10 rlsk testing them.
calling Tor nrx artists. yet fearing 20
give fiscfn the opportunity 20 lrcak ia.
Tie very nature of the industry was
responsible ior this situation and. 10
large extent il IS a coadstsoa winch
ssiII prevails in a MAJORITY Of the
smaller studios. The greatest obstacle
wiasieia every beginner must snruhonras
is the ono which hrs. confronss sasra--
the privilege OF dos. Z llis fift picture
--tsse hrst chsncc.
Companies Avskering
The larger companies. however, II
the IA; year or 30 have awakened h
the FACT That by excluding beginners.
they have Themselves raised the cost
OF melton picture production mary
times. They lave found iisernsrives
with very hiniied number OF starr
and directors and writers and tech
rs1zf men 10 choose from. all OF
whom. for this very reason. conid de-
nzBt eforrnous salaries. One by or
these companies are iastifrfirg vzrioa.
systenas for the encouragement Of era
bryonie talent.
Foremost among the e0srsnanie.
Which are leaving no sicne anfusnea
in tiNir efforts 70 uncover new i&lu'
are lse producing units wssich rel. xss
their rTp,ducfions through Assoeiz;csi
FIRST National PsctHrcs, Inc. Take
sor example. TIE Norma T.isnzdge
r0snInny. which cniy recently obtained
the services Of Airs. Lydig Hoys
rosed society beauty. 10 appear wsfii
Norma IN The Wonderfui rhing
.sfstrsess the srs ~ Cssarise Chaplsn \
picking little Jackie Coogsn a. a
co star with. tH IN The KID
Neiihera Jsc5e r5r Mr.. ll0yt lad
ever been - picture t<fore 4gs1
yet their saienis constituted s4lsra,lf
discoveries. Iaei5e Is nox starred Is
tunseif in -Pecks Bad Bes. sirs
fioyf intends 10 ccn.inis~ IN picture.
Aoae tie Eseteorie re 0f niresrrii
year-os1 Hope Hzaspfon. ixitle ..ore
nan sear ago sns was nn.sesrd -
outside 81 her own imrledi4,e 1fxi-
OF frsefds. Bat she ~on : he1uiy
contrs. and fodzy she heads her onn
indep<rden, rodrcfnr xonsv4ny. sin
ing Star Bns,. - Ter hT>f rfle1Ee
a cosstesr st.ssest Asosrs CniiAsr
On he read 70 cszsesas ia1nS- The s@zss