Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1921-08-13
A Knockout Between Franklin
County and Southern Illinois

We have Southern Illinois at 81. w ton.
his coal, however is not Franklin County Coal which
sells for $3.50 per ton.
There is difference between them and you are to de-
eide the bout and place the K O. where it belongs
We bring this coal On the market not because APP
prove of it but competition of meeting the
other fellow with his kind of thunder. We long ago dis
covered, from experience that you know what you want
and that want other coal but the Franklin County
We aim meet your requirements and that safe
~ do with Franklin County We know Franklin County
and so do you. We both know that it burns clean and
above all it satisfies In years past have been offer
ed cheaper coal than Franklin County, called Southern
Coal, which could not compare with Franklin County in
value but we have not handled it because know that
does not satisfy Experience teaches that satisfaction
customers in the coal business only with giving
them the best you get We fill the bill with
Franklin County Coal The Purity quality coal we
getting this year has absolute guarantee back of it.
here is better mined in Illinois, 1t comes from
Christopher Illinois, in Franklin County and is real,
honest to goodness coal the kind that makes
friends, the kind 1t satisfies the exactng
coal user Ntft
Wehave always found that there element Of doubt
in buying other Goals, They may be cinkery sooy and
satey all the things you don get in Purity. DON buy
blindly, but with discretion. .ts
The burning question is about the price of coal. You
offered Southern Coal for $500. Where's it from9
That's what you are entitled to know. Do you know
these mines? You offered Franklin County Coal for
$3.50 per You know Franklin. You wonder if you
will get good value for $500 ton for Southern Coal
as you would by paying s.. SO for ton of Franklin
County. Without hesitation we will MOI!
Franklin County the best coal and cannot be sold for
less than 81 SO and should sell for more Sheator pays
$685. Aurora 5000, Rock Island $3.50 for Franklin
County with costs to the dealer practically the in
each case. ' "e. - a.ss % Eta 2fSfass
There are no secrets with about prices coal. To
people there air Of mystery about coal prices
They have idea that coal comes at ridiculously
low prices and that dealers coming all kinds OF
money They say prices too high he price to them
has dropped 500 per since last winter There should
be secret about coal prices 1t is common knowledge
Our papers have published prices and freight rates
from time to time, but here they again
Franklin County
Cost at Mines subject to change $405 per ton
The freight rate is ............a 217
The tax on $217 is ........ .O7
Total cost F. o. B. Ottawa $500 ;" ="
You get this coal for 81. SO per delivered to your
bins. The gross margin to the daer is Sill per ton
Figure out for yourself just what dealer does for SILL
|. He unoads the coal to his bins
2. He delivers the coal to your bins.
5. He has his general expense and overhead.
4. He maintains an office the year around
5. He has his general exense and overhead
3. he tries to make profit.
THINK 1T OVER!
This is Buyers Market Coal prices marking
time to the tune Of In the Good Old Summer Time
They'll soon be doing forward march" to the melody
When the Frost is the Pump kin. Where will you be
when the parade goes by? Your chance is here and
Get good coal while it is as low will be for it will be
higher. *.
And why higher?
Because
-s Freight wilno reduced until Jan, later
Dealers entitled fair profit 5.s6s
3. Demand will be greater People who are
waiting for drop and for freight rates se E
will demand that will be .8
keeny felt when cold weather &
Coal be r