The Ocala banner., 1921-05-27

The Chiefs prices on printing are
the same to all for the same thing
and the same service. We use the
Franklin printing price list, which
has been adopted by 10000 of the best
printers in America The use Of this
price list does away with the bother,
insures the customer a fair price and
the printer fair profit. which Is all
we ask and as much as an honest
customer can expect. Winter Haven
Chief.
That is just the way the White Way
does it Chief, and yet there are a few
business men in Sebring who tell us
they can get such and such a job
cheaper in and they send there
and get it. So all offices are not run
ming according to rule Of the Frank
lin price list either Sebring White
Way.
The News makes use of the Frank
lin list in all of its job work ana
makes no exception TO the rule for
anyone. -Okeech0bee News.
The Franklin price list has done
more to put country printing offices
on a business basis than any other
one thing as it shows the printer the
real cost of turning out most any
kind of job which may be offered
him.
The real cost of a job of work may
seem simple to those not acquainted
with the complications Of a printing
ofrfce. For years the big progressive
printers of the country have employ
ed experts to learn costs of printing,
and many, il not most Of the larger
establishments put in cost systems TO
ascertain their cost.
But such systems we're too COM
plicated for the average small shop,
and they were not altogether per-
feet for the larger. shop. for one shop
might have too much overhead ex-
penses or an inefficient force, and
while his cost system would make
him a reasonable profit it would not
be fair to the, customer.
The Franklin price list is fair TO
both the customer and the printer.
The plan was conceived by 4. T.
Porte and he has built UP the price
list business until he is able to spend
thousands OF dollars employing ex-
perts cost finders, not to get the cost
of one Office, but scores of well regu-
lated printing offices, and this cost y
compiled and the average cost put
IN the Franklin price list And this
valuable information is given the
printers at a very nominal figure.
Nv using the Franklin price list the
printer knows he is giving his Gus
toners a square deal and II he does
not make a reasonable profit at the
prices given in the price list ne
should know that there is something
wrong in his shop.
But two printers may use the.
Franklin price list and yet give dill
ferent prices on a Job printing where
the specification as to quality is not
strictly agreed upon
Prices vary in printing just as much
as in clothing. shoes. hats and other
merchandise. Paper cost from seven
to seventy-five cents per pound and
ink from fifteen cents to ten dollars
per pound.
II would be just as sensible to go
into clothing store and ask the mer-
chant what was the least he would
take for a number thirty-six suit OF
clothes without specifying quality as
ii would be to go into printing OFFICE
and ask what was he least they
would print one thousand ten,pound
letter heads.
The Advocate has always made
specially Of quality printing. We car
rv nothing but standard high grade
stock and use more ink costing hye1
dollars or fore a pound on our.
stationery printing than we do ink
costing less. and by turning out real
quality printing we have trade tnat
reaches half way to jacksonville
And our quality printing Is turned
nut al prices given in the Franklin.
price list.-W Advocate.