The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1921-11-19

SG444 O4OW 4&o9@S
Blackberry Bush!
In other Words Advertising Must Reach The Right
Kind of Soil to Bear Fruit
NOUVEheard dBumnk the plan wizard, producing hybrdsB deWrp antgraHng Ind ngni
I Gus tmmng Of pdn Yet Burbank extraordinary asheish sntb been athletic gowr@es
OF tladheny bushes Doubtless he hasn't even hiedfo what would he dfhedh2
Trying grow rso on blackberry bushes nota n Gdremeh figure OF sPeah Isl fee@es TO modern
business Truly, there are business me who actually try analogous taMsL naolnh S I'M men
who mda7r to emde the flaws Of common Judgment and trepa legitimate harvest But Their
plans are ful@s No mmeG can we ewde the sWndp principles merchandising and pWpert anWe
can grow fragrant AmeGanB Beauty roses on plain ordinary blackberry "She"
But what arc wet talking about-wht are we drigat that Wilnteut u, you ask Smpyd
You oannot snpys scatter advertising dollars redHedy oevenna nintededh qgayet misguided
manners and expect to ga just reward, Advmtamgs the Vehicle Of Craftsmanship nd tHudbe
thai gu@ye costs YOU something Whenever your advertising goes opmpe OUTsIDEd yurLgea
trading umai just that much oYm advertising doMrs gone absolutely wasted!
What every Fanmom advrhsuw wants probably what most Of them believe they're gehing--Wht
they MUST have gtm maximum returns isthem mo- dnctI most So route doe 10 70 1 te a%g@
head;
The West rginan offers Famont merchants their logical advertising medium because it offers
them the 6 Gna lat o57 t5 4 S@% aTSe W enS THgn man. they KToT5at IS percent oft6snproduoHns
ota advertisement are read F atmont and Marion county bRs-fdks an and will trade with
them But you want the proof HTeiti&
There e4OO families in Pamont every one forming a goupd possible PATRONS Inc west W.
gilman goes 70 4O23o then! And no other puhFcatondod
There are approximately 10000 persons F aimmtad it's suburbs Nearly 50 per cent Of The West
VhGnans circulation is concentrate upon them. Andn ooterW bhoahonca can equator claim ah :
concentration
In other words you reach more patrons in your natural trade territory in The West Nrgnan than
Won possibly anin amy other eVsmer-rm all other newspapers combined for thatnath'
Die into hern matter ouef-ts yu money you're sendng Don't allow yourself Obe misguided
M mere bulk circulation. Tmtisn not necessarily good arguments quantity itself means notlng0
T TtisWbatitmremn that counts And that's what The West Vugdan offer you-crola
Hnn that counts -dud that carries your store messages right undert tn reading @mpsd Fair
monta nd Marion oonyf ks-hks upon whom you depend for your bread and. butter No more
should YOU epectr results from sending advertisements to an unknown field than II ousents omag
circular letters to persons who live sofara away from your store heyo couldn't BUY rom yu eVn1
they WantdtM
Getto thinking Of your advertising IN terms Of your cash Register! GetaWayhom gue@Wok ndyn
pet awv rom spamodior results, Take The West Vrgian into your business as salesman
Salesman capable Of controlling more purses in Farmot and Hss uburbI hananys statesman yu MW,
Work it, putt underHe addt@t-make it actually produce for you Thenand only then, VIII you
be giving your advertising fair chance-aoh chance OGldvae the only haaHomW which "0me q
pct to pbu business
Hyu wantt grow rosa cultivate rose bush, If you want advertising results cultivate lied
here YOU oan get results Concentrate 1.-THE papTw whose circulation blankets thatfad!