The Butler weekly times and the Bates County record. (Butler, Mo.) 1918-1950, 1921-12-08

/ OVCa tuIS COuuSIy.
| Mr.. Charters farm is located abou,
a mile out of Butler. 1t is a coy
place. built for comfort in living and
working. The owner is a slim
tanned, energetic man. still young.
Country Gentleman, chr" he said
when I introduced myself. "You
folks certainly did good job with
those Inflated Pure-Breds articles.
Every word was true. / quit hold
ing sales two years ago because of
the way things were going. Certain
field men had the nerve to tell me
when to sell and how to run my sales.
explained to EN- that this was my
business. / went to selling private
ly::"
"Make a 10 of it," asked.
Had no trouble at all. Sold over
$4,000 worth last year, around home
and by mail order. If can get twice
the pork value of a hog, plus eco
non,ical selling costs, I'm satisfied.
| can swing my overhead and make a
fair profit. And that isn't hard to
get. Repeat orders. which cost Moth
ing, absorb the biggest share of my
stuff. A successful pure-bred busi-
ness must be built on that basis.
You can't buy your trade each year
with big advertising bills, and get
anywhere. Advertising is necessary
to bring customers, after which quail |
ity, fair prices and square dealing
must hold them"
About 400 head OF breeding stock |
are sold from the Charters farm each
year. The big end of this goes into
Bates and two adjoining counties,
Cass and Henry. Mr. Charters re-
CARDS the notion that farmers gener-
ally will not buy pure-breds, and that
the market is sold up anyhow, as dis
tinctiy humorous.
You tell 'em in plain English what
you've got, price it right and they'll
buy" he said. Farmers are business
me" They know an investment
when they see one. The trouble is
hat purc-breds have been too often I
speculation-and except in a spec t
atire-pe#ied dkewe.ve- had, that +;
Toes take silver, tongucd oratory to
tut over .,'
Advertising a good deal in local ,
'apers, Mr.. Charters believes it pays.
lie also gets Out neat catalogue to
lutte considerable mailing list. IT.
5 written in the kind of language b
uman beings ordinarily talk-not all v
bout pedigrees and show winnings, Il
ut a lot OF personal stuff that gives Il
line on the man behind the herd. p
Il believe the pure-bred hog bust
ess is i'll for prosperous future" Ia
IT, Charters said, elise l wouldn't le
ave pad $4,000 last fall for eighty II
cres on which to expand. There's cl
o denying the harm done by that OF
sane period of speculation. It came III
a time when farmers were produc- ar
e pork at loss. 1t broke lots of
respective breeders and crippled lots ps
ore. These men would now be la
lying the tops from my herd and CO
C herds of other breeders, had they pa
en fairly dealt with. Nevertheless, ly
good demand for purc-brcds is GER as
i'll. Lots of farmers went out OF vi.
'gs when grain was dear, and now OK
We worlds of cheap corn but moth ed
g to feed it to. Hogs arc paying So
d restocking of farms has already be
gun ter
The part that banker with fore
,ht can play in building big farm va
siness is vivididly illustrated by co
: Charters experience. en-
Right after going into debt for my ne
m" he told me. cholera practi- ON
lily wiped out my herd-took I26 ne,
adj OF pure-breds and grades. / thu
ought that was the end. but Mr.. ma
wall didn't agree. The bank helped tina
buy more sows; and after getting tur
other start ! was able to turn the COZ
dc. prevalence of cholera into an |
et. advertised i1nmunized stuff, san
aranteed for year with references por
to my ability to make good and it I'm
mt like hot cakes. That was the get
ward turn. wit
frank Holland. manager, of the :,
rmers' Elevator at Butler, which Tn,
100000 business last year, has jus,
acres, 200 acres fenced into five the
flight pastures. He feeds on! thir
mt $50 Polands year raised
N ,pure-bred but not registered
IS, For the last fifteen years j
hing but the best pure-bred bears no
e been used. pric
No other kind pays" Mr.. Holland thy
lmented land pure-bred sows pay con-
as well. / got into grade stuff ton