Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1921-04-12
MAKES BIG HIT
Tanlac Display Unique
And Attractive
asst $4,000 to Produce and Is Edu-
,ationaI az Well as Highly Artistic
Attracts Much Attention Here

An advertising display which has
,ttracted unusual interest, has been
nlaced in the show-window of John
coughlin, on Water street, in this
city. the local agency for the we'll
known and highly successful proprie-
tarv medicine, Tanlae.
The display is not only interesting
from an advertising standpoint, but
&c educational, combining in an at
tractive and artistic manner beau
tiful scenes from many foreign coun-
tries where the ingredients of this
nreparation are obtained.
It has occasioned such favorable
comment in the city that the proprie-
tors of the store state that it will re-
main in their window several DAYS
longer.
Work Of Great Artist
The display is the work of one of
Americas greatest photographic ar
lists and the manufacturers of Tan
lac state that the total cost will ex-
coed sixty thousand dollars, which is
said to be q record price for window
displays. 1t is in ten distinct and
natural colors, and presents scenes
from the Rocky Mountains, as we'll as
from Europe, Asia, Peru, Egypt and
other foreign countries.
The natives are seen in their nat
ural habitat and environment, gath
ering the roots, herbs and barks that
form the medicinal! ingredients of
Tanlac, packing them upon the backs
Of camels, elephants, llamas and
other beasts of burden for transpor-
tation by land and sea to the immense
laboratories at Dayton, Ohio, and
Waikerville. Canada
One Of the most striking features
of the display is the reproduction of
the magnificent laboratory at DAYTON.
Here the artist has very effectively
and impressively protfayed the popu-
larity of Tanlac by introducing q
group Of people in all walks of life,
who are looking at the Tanlac lab
oratory with expressions of conf
dence, plainly indicating their be-
lief and faith in the medicine
Another distinctive feature is the
bulletins accompanying the display.
They tell briefly and concisely of the
marvellous growth and development
Of Tanlac, until today it has the lar
gest sale of any medicine of it's kind
in the world. These bulletins also
quote various standard medical
authorities as to the therapeutic
value and physiological effect of the
medicine
$4,000 Bottles Day
From these bulletins one also learns
that the new Tanlac laboratories at
Dayton and Vaudeville have a COM
bned daily capacity of $4,000 bottles
and that the medicine is now selling
at the rate of approximately 10000
GOO bottles per year.
That Tanlac is a preparation of ex-
optional merit has never been dis
putcd, which accounts for it's tremen-
dous popularity and large sales
throughout the country. 1t is a pow
erful reconstructive tonic and body
builder and has a far-reaching and
most beneficial effect upon the entire
system. Many strong local endorse
ments, from those who testify as to
the benefit they received, have APP
peared in the columns of this paper.
The manufacturers of TanIac are
firm believers in newspaper adver-
Using and have forcibly presented to
the public the merits of their pro-
ducts in this way. Their total annual
appropriation for newspaper space
exceeds one million dollars. Their
copy appears in practically all of the
leading daily and weekly newspapers
throughout the United States and