The Birmingham age-herald., 1921-06-16
ADVERTISING BY
 BANKS IS URGED.
Increases Deposits, Says WeIIborn In Address Be-
 fore Ad Convention
By Associated Press

Atalanta, June 15.--ApproVal of ad- Sertising by banks was voiced before the financial auvertising assocIation of the Associated Advertising Clubs of the World here today by M. B. | Wellborn, governor of the AtlaGta Federal Reserve Bank.
 T like to see the banks adver- tise, especially our member banks" | Mir. Wellborn said q have noticed that advertising increases deposits and when deposits gre increased Our reserves are automatically increased"
 The speaker sounder an optimis- | tic note as to the future and cited number of things which he said l pointed to increased business. lie was speaking at luncheon given by the bank in- it's cafe to the financial advertisers.
 We have all been on financial joy-ride and we had to stop to mend puncture," he continued. T am thankful that it was not a biow-o ut. We have been mending this puncture pretty fast and soon we will be on our way again."
 The day was given over to inter departmental matters and late In the afternoon the delegates were enter tained at a barbecue at the South eastern Fair Grounds at Lakewood where most of them spent the even ing as there was no general sesslon tonight Supporters of the two chief candidates for international presi- dent of the association were work ing hard again today. Hackers of Charles Henry Macintosh, Chicago claimed to have a majority to elect him tomorrow. but friends of George w. Hopkins of New York appeared tc be equally confident.
 Division Elections Held Several divisions held elections tc- day, Norman M. Parrott of BaIl- more being chosen head of the adVer- Using club secretaries l.. J. Bougn- ner. Chicago, head of the National Association of Class fled advertising managers and Louis Blumenstock, St. Louis, president of the retail adver- Using conference.
 MT. Blumenstock urged members of his division to discontinue the use of comparative prices,' meaning the custom of advertising articles and mentioning thei. price before the recent drop.
 The use of misleading competi- tive prices is undoubtedly the most serious problem confronting retail advertisers today" said MT. Blumen- stock. '"rhe prices d which we sold
 
 ago don't mean anything ao the buy ing public today and when a store ad- vertises a bargain for $3' with the statement that its value is S5 be- cause 1t formerly sold for s5,' that store is destroying public confidence in the veracity of advertising. Mer- chandise is worthy no more than to- days wholesale price plus a legiti- mate margin to cover profit and the cost of doing business"
 The vice presidents of the districts vho are to be elected this year were nominated today and will oe voted upon tomorrow. Frank E. Lowen- stein. Atlanta was renamed as vice president of the fourth district 9th CT vice presidents nominated were as follows: .-
 District number 2, H. H. Charles, New York City, Number 6, CharIes J, Crbison, Indianapolis; Number 8, C.. c. Ferguson, Minneapolis; Number 10. Harold kayton, San Antonio i; Number 12, Don Francisco, Los An geles; Number 14, w. s. Crawford, London, England.
 If the convention decides to divide district Number 12 into two sections as has been suggested, William P. Stradborg of Portland. Oregon, will be nominated for the district created. Ii Australia is made into new dis trict E. J. W. 'Caldecoat of Brisbane, Australia will be the nominee.
 Decision of the presidents oe the various divisions to make Milwaukee the next convention city resulted .n Atlantic City's delegation opening a campaign for the 1928 conveuti on which Louisville also is seeking.