The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-01-15
new SELLING PLAN
Topeka Firm To Sell Dealers
Over Entire q. s.
Sleep Or-Swing Company viii.
Go After Business.

A selling campaign which will carry
the entire United States, and place =
Topeka product in the hands OF deal
ers in each of them, is to be inaug-
urated early in the spring by the
Sleep-or-Swing company or Topeka.
The company was established as CO.
partnership early last year by c. A.
Neiswender, of Topeka. and W. d.
Greason. publisher and editor of Paola.
Kan. More recently the firm has been
incorporated with a capital stock of
$4,000. While the chief aim of the
incorporation is not the sale of stock.
about $4,000 worth OF the company's
securities are to be placed. Applica-
ton of the greater part of the shares
to be disposed of have already been
received, Neiswender says.
Sales Thru Agency.
The sales campaign is to be handled
thru national agency in all but the
six states nearest. Kansas and sales
men from the home officelwill handle
those states. A feature OF the cam
paign will be advertising thru the
columns of nationally circulated mag
azfnes as well as trade publications.
Topeka Has Many Advantages. :
az u
compensation for every disadvantage"
says Neiswender, but speaking o.
Topeka 1 think it offers many splen-
did advantages to a manufacturing
concern. Some very attractive offers
have come to us from other cities
urging us to locate with them, but we
have yet failed to see where we would
be benefited by such a change or even
fare as well as in Topeka. A business,
nationwide in scope, can be conducted
just as well from Topeka as any other
point. This, to some extent. has been
that do national advertising and send
their goods to every corner of the
globe.
I'VE expect to build for Topeka Just
such a business and judging from the
progress made in the year We have
operated it will not be very long until
this is accomplished. Meritorious as
"a product or. service may be. however.
it will generally be found that adver-
Using is largely responsible for its
success. ] am firm believer in the
right kind OF publicity. OF course the
service the people want-something
that will be of real benefit to them
then let them know you have it.
"A wonderfully effective way to do
this is thru the newspapers. 1t may
be surprising to some to know how
far-reaching the advertising is in our
Topeka daily papers. Thru this me-
dunn We have obtained gratifying re-
suits even in distant states. The result
of our advertising and salesmanship
shows that eighteen merchants in To-
peka alone sell the Sleep-or-Swing, and
more than half the furniture stores
turnout the state of Kansas are ham
ding it. Forty-three dealers in KAN
sas City sold large lots during the past
summer and shipments have gone out
to many other points in the United
States"
The company has added to the
manufacture of the modified porch
swing which was it's first product,
specially which they call the Cupid
House" and is a combined baby crib.
and walking pen. with rockers which
can be adjusted either to operate, or
out of the way.
Letter to Parents OF New Baby. -
One of the advertising novelties
which is being used by the company
and supplied to the dealers who ham
die the products of the company. is =
letter of congratulation which is to be
sent to the parents of a newly arrived
baby, and which calls their attention
to the delights of the Cupid House"