The midland journal. (Rising Sun, Md.) 1885-1947, 1921-11-11
ROwLANDvILLE.
Named In Honor OF Respected Resi-
dent OF Locality.

November 8, 1921
Editor of the Midland Journal,
Rising Sun, Md.
Dear Sir
About the middle of the eigh-
teenth century, Samuel Rowland
took up his abode on the outskirts
of that locality which Is today |
known as Rowlandville. His rug
ged honesty, intelligence and ag-l
gressiveness won for him the respect |
and esteem of his neighbors and it
was in testimony of their regard and
appreciation for him that they
named the village in his honor.
Some fifteen or twenty years ago,
certain John w. Moore of Pennsyl-
vania, became interested in Paper
Mill which, at that time, was oper-
ated in Rowlandville by Messrs.
Logan and West, the latter having
since died, while the former stirl
lives in that village, a respected and
valued citizen. To make the bus
mess prosper, Mr.. Moore despatched
his son, Mr.. Leo Moore, to take
charge of the plant. 1t would seem
that the experiment was unsuccess-
full; the product was sufficiently in
ferior as to greatly h am p e r
its sale and Leo Moore was
withdrawn from the active man
agement of the Company. The elo,
er Moore, presumably because Of his
desire to protect his investment IN
this enterprise, settled in this vii
lage and in an energetic manner,
undertook to rehabilitate the, Com
pany, and with commendable zeal,
is still engaged in his ambitious
plans.
No right thinking person can
quarrel with any of John w.
Moore's efforts to seek emolument
for himself and his employees and
incidentally, to aid the citizens of
the town and community, so long
as these are conducted in Q high
toned, manly and frank manner.
But when John w. Moore, as part
of his plan of development, aspires
to change the name of the village
and seeks to eliminate the name
"Rowlandville,' which has stood
the test of some one hundred and
fifty years, that he might supplant
it with name that embodies his
own, and this, for no cogent or sane
reason, then am constrained to
exclaim with the poet
Drawn by conceit from reasons
plan,
How vain is that poor creature
mani"
John w. Moore's propagandistsi
make the contention that by reason
Of the inferior grade of paper form
erly made at Rowlandville, the very
word "Rowlandville" is an ana
thema to his Company and that his
Trade will have none of the Row
landville product. Well, who shares
the responsibility for this sad con-
ditions of affairs? Reason would
indicate that it is none other than
a MOORE-son of the present head
Of the Company. But a slight en-
barrassment of this sort is easily
surmOuntable to the resourceful
John w. Moore. What does HE
care if the name Of the village has
remained "Rowlandville" for years
and years! What matters it to him
if a MOORE is credited with having
helped to kill, in few years, what
commercial reputation the town may
have had! Surely" thinks he. '.it is
a simple matter to obliterate the
name 'Rowlandville' and substitute
therefor, the beautiful and euphonic
name MOROCTO. Then will he repre-
sent his paper as coming not from
Rowlandville-Oh no. Not at all!
But from an entirely different VII
lage called "Morocto."
If John w. Moore reasons thus, is
he not about to mislead his custom
ers? And If such methods are to be
utilized among his. Trade, are we
not justified in accepting with a
grain of salt" the stories that are
being circulated concerning the
vast developments that will occur
PROVIDED the magic word "Mor-
octo" can be made to supersede good
old "Rowlandville.
No, no, Mr.. Moore. Some of us
"'Old Timers" can't quite swallow
that. If your prosperity in this To-
cality depends solely upon this
change-of name, then yours is for.
lorn hope. But don't think for
moment that we believe you in
capable of success, for if your
products are RIGHT" we are too
willing to concede your ability to
make big thing of your Company.
This is what we would rejoice to
see; not in that fanciful "Morocto"