Arizona republican., 1921-06-17
FRIDAY MORNING, JUNE IT. 1921.
If e man's fortune does not fit him, tt $ like the shoe in the story;; if too Jorge, it trips him up; if too small, it pisches him. Horace.
Advertising the Valley

Subscriptions to the fund for the advertisement of this valley are being literally made though the campaign is not yet under way. The plan proposed appeals business which promises. moro quickly than other the development of the coun- try to its highest point It would anyhow ultimately como to that but the ordinary process would be so slow that few people here would live to see it If California with its marvellous natural advan- tages had left itself discovered casually and accidentally it would be state of develop nent as it is now. And Californians aware that is development is by complete for they are ssti spending millions dollars to let the rest of tbs world know what is there and what is stn latent there For twenty years forward looking men have perceived that this is of the comparatively few areas in the United States susceptible Of intensive cultivation intensive cultivation requires agricultural population We cannot get the best out Of Salt River valley lands by raising crops that can be raised anywhere by farming large areas under ownership management. The land must be given highly profitable crops. which demand great care and attention and which must be confined to comparatively few
 1so-acre farm in the east the midwest with the short seasons which prevail there may be n small an area is necessary for to live and make profit But one man in Arizona cannot ret of a l60-acre farm the Salt River valley all there is in it. With proper attention he make more off of 40-acrc farm here than he by 9preaong h1S acrv1ue8 over . 160-acre 1arH A 6nrmer who does this is in the situation who tarma 70 160-acre tract. leaving the rest lo lie idlN He is at the further disadvantage of having pay taxes idle 12o acres-handicapped by his overhead
 Thus we have failed to develop or to capitalize three-fo,nths of our soil-wealth. But that is not the extent of failure. have failed capitalize except in | very small way our climate which which h undoubtedly the best in the United States for nine Aonths Of the year.
 We have not let the world know about these thlngs. It Ia we sent out a great deal ok Hterature But there thousands sections of tho country doing that 70 much misleading that lonS ago people began discounting 1t and generally threw it aside after reading it. sometimes. before Our uterature has never been misleading It has been well prepared and energetically distributed and has produced some good results, much Of 1t has suffered the fate of .boomr literature The people not only want to be told but they demand bt shown- They want something authoritative or some thlng they believe to be authoritative. This adver teing plan proposes to the proof the people
 There is man here who brought man. thousands of dollars with him and invested it s that 1t has made him many thousands He wa Wafted here by the purest of accidents One day h picked up wind blown fragment the Earth, whic had found lodgment in field along the roadside He found in 1t two-page story with illustration pf the Salt River valley and Phoenix. He had neve before given thought either. But he
 In the story and that led further inquiry. the
 to his emigration. Now he blesses Earth, Sant
 Fe railroad publication. which blessed the vaie
 to the extent least good and useful citizel
 # pays to advertise The systematic the adveI
 lisement the bigger the dividend.