Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1921-01-19
ARTHUR D. MURPHY
On Life Insurance as Factor In rnr

On Life Insurance as Factor In Thrift
r IFE insurance is the social service which
IL in a great constructive way helps 10
develop bigger and better men and womGn
for lifps work in the opinion ot Arthur j..
Murphy, president of the Philadclphia Ass9-
citation OF Life Underwriters and proinl-
nent local insurance man.
The Importance OF today as National lhtc
Insurance Day in connection with IhrlL
Week. according to Mr.. Murphy, is thing
the citizens Of this country should not rorRrt,
The connection Of the welfare OF the state
with the sound basis Of family life, ana thc
latter with insurance, ar" emphasized py MT
Murphy BY successive stages.
"'Todav issNa,ionnl Life Insuranc" Day;
the middle or keystone day OF National
Thrift Week." says Mr.. Murphy. And Il
may not be apparent to some, a. It should
Ice to all. just why life insurance has been
allotted this significant position in the ma;
tional propaganda for wise infringement Gno
nrosperity Yet life insurance IL probably
the most important factor IN the estap1sA-
Iaert and growth OK thrift.
Thrift Valuable Habit
Thrift is habit the practice OF which
consarycs our resources by careful and frugrl
management and strengthens in thoughtful
persons the values Of moral obligation, con-
fdencc and COntcntmcnt OF mlnd. All thcSH
attributes are CmphaSl2cd BY the nuSeEiSh
provision made possible by life insurance.
Thrift and life insurance go hand in hand,
and it becomes every mans nrst duty TO
those he loves and who ar" dependent upon
him for their care and maintenance to litt
the burden that may be caused by the dan
ger of untimely death and at the same time
TO free HIS own mind from anxiety that those
dear to him may be subjected to future want
life insurance Is great cooperative
system (which the policy holders insure eaCh
other, the strong taking care of the weak.
In becoming member Of this humane CO.
0peratve organization each individual ls III
reality purchasing the best security that the
business OF our nation oilers and ~ given tHe
privilege OF paying for such security on an
tnstnIl Ilmpnt basis, but with the proyiSo that
should death intervene tkr insurance company
viii cancel oil unpaid insta!lmcnts on the
purchcse and deliver 70 his family or 70 the
bURineSs of the insured the par NGluc ot thc
security purchased. m
"Vicning it from this angle, we readily
see how lPgN reserve life insurance relates
itself to American business in the closest
nossibe way. Indeed, i goes down to the
very bottom Of the nations resources and
emplfcs in the most constructive way the
fundamental principles Of conservation and
thrift. Society II composed OF family units,
the wholesome development OF which, includ-
ing financial Independence, Is always Of
vital Importance So long az the family ~
able to sustain itself ~ positive, Rggrcs
giyc. solvent social institution it may be re
Rnrdcd as IN asset otherwise 1t becomes
merely liability
4 Systematic Savings Account
"IAfe insurance offers to the bread winner
of this social unit an opportunity Of building
n systematic savings account for emergency
cash and for his own or his life partners
! old age. II also provides q system Of life
yuIur indemnify whereby the fanily'a capital
! lost through the husbands death, will be re-
,uyeTcd by his insurance. This enables the
| social unit TO function and to retain it's
! identity a. an independent institution fos-
terng the very highest ideals OF American
| ti2enship-producng the maximum results
alike in the building Of character and the
! doing Of the worlds work.
legal reserve life insurance makes avail
| .bla immediate funds with which 10 cover
| family needs, educate children, pay dcbt4,
| support credit. protect business. provide foc
| heGicsts, inheritance taxes and many other
| "ord4. Every solvent social institution ~
! therefore the direct or indirect beneficiary
! Of every lie insurance policy issued.
| life insurance is the great constructive
eociai service that takes up the slack IN the
! onward march of life developing bigger and
Trtter men and women for life's work The
succpss of its citizens. The success of the
citizen depends largely upon the family unit
| being thoroughly grounded and established
uuon n sound financial basis.
| at must be impcrViOuS 70 the negative,
intemDerate and destructive factors Of 40
| c;rty otherwise like the mushroom, IL soon
| ,,,itGers and decays. The attainment of this
mich coveted goal involves above all else thp
development Of the family unit along those
| constructive lines ~ systematic aud cOmpul +.
sory saving in order that II may maintain
an independent position as one Of the eti-