The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1921-01-28

with the city council in bringing
about the voting of bonds in the city
for street paving.
Publicity
In cooperation with the city coun-
'cii there was issued an illustrated
booklet of Ocala and Marion county
that is probably the best county book
let that has been issued in Florida It
has been favorably spoken of by all
VINO have seen it, and it has been
highly praised in editorials in the
leading newspapers of the state, the
Times Union and the Tampa Tribune.
Especially gratifying is the favorable
reception given it by disinterested
parties. An edition of 10000 copies
was printed. About $500 copies have
heen distributed to date, all in re-
sponse to requests. About half of the
number distributed have been furnish
ed in response to requests from the
passenger departments of railroads,
from boards of trade and information
bureaus. The railroads include the
Atlantic Coast Line, Seaboard Air
Line, Southern, Louisville & Nashville,
Chattanooga & st. Louis. New York
Central, Pennsylvania and st. Louis 4
San Francisco Railway. In a number
of instances repeat requests have been
made by the railroads, boards of
trade and information bureaus. The
other half of the copies distributed
were mailed out in response to in
qujries and given out in the Office. 1t
was decided that the booklets should
be sold for 10 cents each to persons
living i'm Ocala and Marion county and
distributed free to outsiders, with a
view to avoiding wasteful distribu-
tion. Very few have been sold. 1t
was later decided that the booklets
should be mailed without cost for any
persons in the city and county who
| furnished the addresses of outsiders.
i Ir the opinion of your secretary the
plan has not worked well, and he rec
ommends that in the future all book
let's be distributed free to all, with a
special ruling for persons or firms de-
string the booklets in quantities.
Three issues of four-page paper,
"The Marion County Floridian." were
published, giving publicity to the cur
rent developments in the city and
county These papers were distribut-
ed to the members of the Board of
Trade, handed out in the Office, and
used to follow up inquiries. 1t is an
effective medium, for follow-up pur-
poses especially, and should be issued
regularly. Your secretary recon-
mends that it be issued quarterly. One
of the three editions gotten out num-
bered 1000 copies and the other two
/ 1900 each. The literature of other
trade organizations in the state has
been distributed to inquirers. Every
effort has been made to give favor
able information concerning other
communities. Other boards of trade
4
are distributing the booklets of Ocala
and Marion county. This cooperation
en- the part of trade bodies throughout
the state is indicative of a fine spirit.
The policy of cut-throat competition
among towns and cities is fast disap-
pearing.
The press of 0cala and of Jackson
vile and Tampa have been most gen.
erous in using copy prepared by your
secretary and many columns of news
of Ocala and Marion county have been
published during the year. Your sec
setary does not know of single piece
of copy that has been refused publica-
tion. The local papers and the Jack
sonville Times Union and Tampa Tri-
bune have had numerous editorials on
this city and county resulting from
the news items furnished.
News items, articles, write-ups and
photographs have been furnished the