The daily star-mirror. (Moscow, Idaho) 1911-1939, 1921-12-14

dispatches credited to it or not otherwise
credited in this paper and also the local news
published therein.
All rights of republication of special dis
patches herein are also reserved.
THE GROWTH OF ADVERTISING
Professor G.. l. Lewis, assistant
general manager of the Oregon Co.
operative association, of Salem, Ore
gon, in an address before the Spokane
Chamber of Commerce Tuesday, that
one of the remarkable developments
in American trade and business dur
ing the last two decades has been the
growth of advertising and stated that
there are strong indications that ad-
yertising has not reached it's pinnacle
He said: IF it did not pay, manu-
facturers and producers would not
continue to spend huge sums of
money for advertising. There are
some products that have been put
over in practically few days, large
ly through the medium of the Ameri-
can newspapers
1t is now generally admitted that
the cheapest and most effective way
of creating a demand for any article
is by bringing it to the attention of
the buying public through the news
papers, which are eagerly read from
day to day by the people who buy.
During recent years the increase in
the quantity of advertising and also
in the quality of advertising, has
made it an attractive feature in news
paper and magazine, the public read |
ing the advertisements almost as |
closely as the news pages.
"a "a "a
JAPAN'S BEST FRIENDS OPPOSE
HER AGGRESSIONS
The often repeated statement that
Japan needs more land upon which to
support her growing population is not
sincerely made. Japan is by no means
the most thickly populated portion of
Asia The province of Shantung is
much more densely populated than is
Japan; Korea is a thickly settled
country. Japan is not seeking an out
let for settlement, but populations for
commercial exploitation, and raw
materials for her industries. If a
mere outlet for population is desired,
there is no barrier to Japanese set
Element without governmental occu-
patton in any Of the territory Japan
has recently seized or now wishes to
To oh ~ II hut
off from either raw materials or mar
kets in the Orient She should be
given an open door in the Far East,
along with the other nations of the
kets gives Japan great natural adj
which it is unnecessary to
supplement by the seizure of territory :
and rights belonging to other nations. y
Japan is a potential industrial giant !:
among the nations of the world. No I
me can fairly protest against her
peaceful penetration of the markets a
II nearby nations less developed in =
Japan will profit immense lC
y by a policy of peace and good will e.
oward China Those who would halt u
Japan in her program Of aggression T,
ire the best friends Of the island b,
,ingdom, for nation which under
axes to hew a way for her COM o.
nerce with the sword is well on the
ighway to neutrality-suspicious. M
republican. II
"a "a "a
1t is but a few years since the Fs
pringfield Republican, which was re- ia
ublican in name and democratic in of
s editorial policy, at least at that
me, was more or less bitter critic pr
| everything that Senator w. E. ~,
orah of this state said or did. The
pringfield paper seems to have to
hanged it's estimate of the far west ~
n senator recently, an issue of a -
w days ago carrying a somewhat of
ngthy article regarding Senator 30
orah under the caption, Character :
zetch of One of The Most Challeng- ~ ~
G Personalities in Public Life" in pas
hich BOrah's work in connection lit
It'll the disarmament conference is ems
scussed and the statement made RI,
at II the conference gives SUBJ Co
antial measure of relief, much of mo-
e credit will, in the minds of the we
bile, go to Borah. IN ~
"a "a "a ms
The Star Mirror don't pretend to
ow anything of the merits of the 4l-s
rk OF DR., Adolph Lorenz, the IA ~
us bloodless surgeon, who came to trae