The log cabin Democrat., 1921-02-11
.COMMtNDS VALUE
 OF ADVERTISING
FARLEY MAKES ADDRESS
Says Bay at Hrme Policy Bs#1 faf Every Community -Gond tadi-
 enco Hrar- hlsiHg4. fals.

siaptr Advertising I# N".U q. organization The mest 4HparaH Iaetat in retail business was emrh8.Izpl last night by N tI Farley. "a rapfr sentative of the National Cash Regis
 ter Company. tn h. instructive ad. dress on How to Get the Most oat of Retailing" gwen last night in tht
 Elks hall under auspices of the Con. way Commercial Club. Mir. Farley's lecture was illustrated with motion pictures and with numerous slides which he explained Co his large au. dience.
 MT. Farley emphas zed an efficient business organization as the first es- sentlal in successful retailing. and then the liberal use of effective news. paper advertising. Poorly written ad- vertisements were shown in the pc lures and then the same advertise ments when handled by experts. Other details of retail business were illustrated and explained. show win- dows and effective window trimming being shown with especially hue slides.
 One of the important things tha. was brought out in Mir. Farleyf lee ture, and which applies to Conway at the present time, was his advice G. the citizens to trade in their homo city. MT. Farley said: Every citi- zen should be loyal to his or her own town-both in having a good word for the place and in giving support to the merchants and business men who are trying to eke out a living in their city. Frequently, people who are otherwise loyal to their home town go to other surrounding cities to make their purchases, failing to realize that the money they spend away is a detriment to their city and to the local business man.
 Perhaps the speaker didn't tell anything new, but he repeated some fundamental facts and vital truths which deserve emphasis and reiter- ation frequently.
 This was particularly true of his remark anent newspaper advertising What he said about early copy, origi- nality, using ample space, always giving prices, and using the local newspaper consistently and persist ently, is old advice; it has been preached by all newspapers, and the Log Cabin Democrat in particular. It isn't new, but it is a pleasure to have 1t repeated and emphasized by a man who is not connected with a news paper, and whose advice is absolute ly disinterested. Mr. Farley repre- sents the National Cash Register Company-a firm that has built its success largely on judicious and per sistent advertising; hence, his words are to be needed as the message of aan expert, of one who knows. Mr | Farley didn't argue in favor of ad- vertising; he merely assumed it as a demonstrated fact, and this illus trates how the National Cash Register Company views the subject The ad- vice he gave should be studied thor oughly by each advertising manager in this city, and then-put into practice.
 But Mir. Farley's address was not limited to one phase of business sue cess. Judicious advertising must be followed up by efficient salesmanship and honest merchandise. How this can be done was explained in his ad- dress. He did not address himself to the merchant only; he considered the viewpoint of the clerk as we'll The duties of both were emphasized, and this is the reason why more meetings like the one under discussion should be held. It brings the merchants and his salesforce together under a new and different set of circumstances; it points out to both way of more ef- ficient service; it creates a better spirit between employer and en- ployee.
 The Commercial Club is to be con- graduated on securing MT. Farley to address this meeting. It was a good meeting, but lasting effects will be secured only if the advice he hand ed out is put into operation.