The Bridgeport times and evening farmer., 1921-11-25
NEW DESIGNS IN CHRISTMAS
 POSTAL CARDS
Almost Complete Absence of Religious Sentiment Noted Among Latest Out put of Manufacturers.

New York, Nov. 25-Almost com plete absence of religious sentiment
 and predominance of the optimistic tWo-line couplet, illustrated with cozy interior home scenes, will feature styles in Christmas cards this season,
 according to the announcement Of the
 Greeting Card Association, which in cludes fifty of the largest card manu- lecturers in the United States. Within the last few years the inter change of cards has reached enormous
 proportions, according to the assocla- tions statistics, which show that more than thirty million cards are sent out in the United States in the course of year. The custom of sending cards be-
 America and has increased with char acteristic American speed to it's pres ent proportions.
 Fashions in greeting cards, as in | ladies wear, change radically from
 season<to season. Before the war bou- quets and gar1ands of flowers were | favored designs on Yulettde season cards. Later came hanging baskets or coquettish maidens peeping behind | fans. Last year there was a distinct Colonial tendency, and this design will still be in favor with the average pur- chaser this season, according to the l manufacturers. The card showing cozy interior scenes, with a corner by
 fire. bit of log glowing, an easy-chair beside a book-shelf, or some other sug- gestive sentiment, will be in demand. Sentimental Verse, Too. The sentimental verse, which is sup posedly the main raison d'etre for the
 greeting card, will also find favor this season. Heretofore most of these verses have been barren of sentiment, awk- ward in< construction and utterly de- void of charm. The manufacturers re- port one of their chief difficulties is procuring graceful and appropriate verses. Many firms employ 8 staff of
 writers, but all are always in the mar ket for graceful verses.
 rrI,1 I, eIo %h4 for
 of Bethlehem, the Three Wise Men of the East and similar religious themes will be hard to find this season, and persons who cling to old-time thoughts and sentiments will seek far for what | they want.
 In the expression of seasonab1e greetings for such festival occasions | as Easter, Christmas or New Years artistic effort has reached a very high plane in this country. The American card is like none other in the world in the matter of daintiness and elegance. Water-colored painting of exquisite l delicacy, designs where every detail is l admirable from the artistic as we'll as | from the decOrative point of view,
 satin ribbons matched as perfectly as for the last word in sartortaI or floral effect, all combine to make the greet ing card a genuine thing of beauty. Cards for All Occasions.
 There are cards for. every occasion. Christmas and New Year, of course, | are in first place, but Easter and birthday greeting cards find a big mar | ket. During the year just passed more birthday cards were sold than for any | other occasion, while the number of | congratulation cards for school gradu-
 ations, recovery from illness, conf1rma- l tion, return from a journey, wedding anniversareS, etc, mounted into the | hundreds of thousands
 Death coincidence by cards is also | made the subject of printed Senti- ments, and mourners have even been
 known to return thanks by card for | flowers sent on the occasion of a fu- | neral
 The marriage proposal via embossed | greeting card has not yet been tried
 Perhaps this season may see this inno- 1 vation.