Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-05-30
WILLYS STARTS
BUYING REVIVAL BY
REDUCING PRICE

John N. WHY'S, president OF
Willvs- Overland, again drove
home the truth that history not
only repeats, but can be made to
repeat, when he announced smash-
ing price cuts in Overland ana
Willys- Knight motor ears in the
Sunday Morning journal.
WHY'S sharp reduction to low
or prices at this time, according
TO WHY'S Overland distributors,
has stimulated markets in the
low-priced automobile field just
as his startling price reductions
in 1915 opened a great buying
way for Overland cars at that
time.
The WHY'S Overland reductions
will take effect June list, bring
ing the price of the Overland
Model touring, the most pop
ular model, to the lowest figure
at which it has ever been Of
fered-$G95. This is 80 per cent
less than the price of last Sep
TENDER and is a $500 reduction
from the price obtained this
spring. Deep reductions Were
made in all models, the Overland
coupe being reduced to $1,000.
WHY'S Knight reductions now
class the WHY'S Knight car
among the very lowest priced
of the fine car group. The WHY'S
Knight reduction is $500 on the
touring car, bringing it to 81, S95,
and the Willys-Knight sedan Is
reduced June first, to $3.50.
According to WHY'S Overland
distrihutors. this courageous and
characteristic move on the part
OF the WHY'S Overland head
promises to have the same ef-
feet upon llys-Overland trade
which a similar cut had in 1918,
and there is evidence of this fact
in a notice that has been re-
ceiyed that the WHY'S Overland
plant will increase its production
SO per cent in June over the
month of May.
While. this reduction is said to
represent a loss on every car
sold at this time, there is little
doubt in the minds of the COM
panys officials that business Will
be so stimulated that savings in
quantity production will soon Off
set the loss.
In speaking of the factors
which brought about price re-
auctions, WHY'S said: 81 have al
ways held to the ideal of build
ing cars which might be de-
scribed as designed by the pub
lie. We have tried to give the
public just what 1t wanted and
to keep our price at, a low point
so that the car would always be
q good investment"
81 have had in mind for a
long time that the Overland car
should sell at $685.. / recently
made a trip among 5000 of our
dealers and convinced myself that
at this price the Overland car
would be leader in popularity
because l know from our expert
ence with it during the past year
that it is already a leader in low
cost operation.
after weeks and months of
figuring we decided to take this
step, and in doing so we not
only have retained the high
standard of quality in the car, but
we have so improved 1t in many
details that it is actually a better
car than ever. These prices now
at rock bottom represent valua-
lions which may be literally said
to have been established by the
public. There is every indica-
ton that these new prices will
prove most attractive"
The new Overland prices are:
Touring $685., formerly $685.;
roadster $695, formerly $685.;
coupe $1,000, formerly $1425; Sc
dan $1275, formerly $1475.
The WHY'S Knight new prices
are: Touring $1S95. formerly
$2l95; roadster $685., formerly
g$2195; coupe $3.50. formerly
s2S45; sedan $2750, formerly
$2945. ~