The united opinion. [volume] (Bradford, Vt.) 1881-1970, 1921-05-13
Read this from the Burlington
Clipper for there is whole lot

Clipper for there is a whole 10
of good horse sense in it:
The people of Vermont will sool
| have to come to a realization tina
dirt roads are no good. They may b.
all right in July and August whel
properly kept up but they will no
stand the present heavy traffic. Thu
condition of the country roads a
this time ought to show that some
thing else has got to be done. Dir
or gravel will not stand the hare
knocks. At the present time there
is hardly decent road to be founC
anywhere in the State. They're al
bad. Ruts foot or more are quite
common. The Sunderland Hollow
road is going to pieces for lack Of
care or lack of proper foundation
when it was built. 1t is just the
same all over.
1t is not good economic policy tt
have passable roads only three OF
four months in the year. They are
needed all the year, or at least ter
months of the year. The year-round
road is needed by the Vermont people
The farmers have produce and milk
to get to market. They have supplies
to get from the village store. In
ability to get to and from the mar
kets is a hindrance to farm progress.
The same old make-shift jobs are
being done year after year with no
permanent improvement. 1t is a safe
bet that the general run of roads of
Vermont are no better today than
+ha.y WITH oil
the money that is being spent some
thing better ought to be shown. The
road drag and little gravel will
only fill up the pot holes. Some
thing more lasting and more SUBJ
stantial will have to be used and
people might just as well realize it
first as last.
The right kind of roads call for an
amount of money that cannot very
we'll be met by tax at one time. A
bond issue spread over ten years
would not be- burdensome and the
principal and interest could be met
from the automobile fees. Vermont
cannot we'll afford to be so backward
in improving the highways. An
amount even up to ten million dol
lars would be an investment, not an
expense, and the cost to the taxpay-
ers would be returned many times
over in greater service.
We surely never get anywhere
by sitting down and sulking
neither do we get very far by be-
ing afraid of our shadows. If
the maple sugar product of this
state has lacked a market this
year, then it's up to the makers
to create a market and there is
no better way to do this than by
publicity with common sense
back of it. There has never been
any trouble with the quality of
the product so that end of it will
take care of itself. The Barre
Times has the following to say
on the matter of the set back:
The temporary setback received by
the Vercont maple sugar industry
through causes not yet fully deter
mined but laid in large part to the
of middlemen can be
counteracted by vigorous publicity
campaign conducted in good form and
attempt at placing the blame
on anyone. Just tell the people that
Vermont manufactures one of the
most delicious products on the mar
ket today; that it is maple sugar or
maple syrup, in which ever form
appeals to the consumer most. Maple
sugar needs advertising just as much
as any of the products one sees pub
lefty given to in magazines and other
periodicals. Oranges, for instance,
are being advertised as if they were
1ot one of the common articles of
'ood; and that advertising is giving
marked impetus to the consumption
If oranges. So it would be with
Vermont maple sugar. A fairly
LIBERAL advertising campaign, coupled
With well-worded advertising mate
'ial, would make such a demand for
Iermont's spring product that the
upply would be exhausted, and at
prices commensurate with the effort |
md cost of production. We should
rot expect that maple sugar will sell |
tself, for there are people to whom |
maple sugar means nothing except, |
perhaps, a trademark. A little ex-
'lanation to these people what maple
ugar is would bring about largely
increased demand, while it would |
harpen the appetites of others who |
now the peculiarly satisfying flavor
I the sweets extracted from Yer
nonts maple trees. An advertising
ampaign seems to be needed to
uild up this Vermont industry.
Franklin d Roosevelt says that
the time is opportune for a con-
erence among Great Britain and
he United States on reduction of
laval ornaments" This is the
anne Roosevelt who misread the
ountry's sentiments on the
Democratic administration a few
months ago. With Japan build
ng ships to beat the band and
treat Britain standing squarely
ehind Japan on the zap matter.
long with a few minor straws.