The Birmingham age-herald., 1921-07-16
BAUM NAMED BY
 PROTECTIVE LIFE
WeII-KnoWn Mar Becomes General Agent for the
 Birmingham District

pointed general agent for the Bir- mingham district of the Protective Life Insurance company, according to announcement made yesterday by the president, Gov. William D. Jelks.
 MT. Baum's general agency offices are in the Empire building.
 In addition to his duties as general agent, MT. Baum will assist in the organization of adjacent territory, his office for home office duties be- , ing in the Protective Life building, 2112 First avenue.
 Probably no life insurance man in the county is better known than Her bert J. Baum. He has had 13 years of experience, the last six being in the capacity of superintendent of agents for one of the large eastern companies. His personal production has covered many millions of dol lars. He has qualified for the largest field club each year that he has been with the company, and has earned trips throughout the United States and Canada, and gold medals galore.
 Herbert Baum was born at Jack son, Tenn; he is in early middle life. He has lived in Birmingham for IT years. Tie mdTrleQ DlTmlnSn nam girl, and has three beautiful chill dren. The family resides in Crescent Court apartments which he built here about IS months ago. MT Baum al- ways has been closely identified with community welfare work: has as- sisted in every movement for the up- building of Birmin gham whether civie or charitable; is a member of the Athletic, Phoenix and Hill Crest Country clubs, also is chairman of the membership committee of the Birmingham Automobile club has been a member of the Phoenix board, and is now director and chairman of it's house committee. He is a member of Temple EmanuEl, secretary of , EmanuE Fl Federated charities; is member of King Solomon Masonic lodge, the Scottish Rite body and Is ,Shriner and a member of Benevolent Protective Order of Elks lodge No 79, this city.
 MT. Baum is the president of the local Association of Life Underwrit- CTS, having previously served as sec retary and treasurer three years, and vice president one year. At Tuesdays meeting of the association MT. Baum acquainted the members of the as- sociation of his change and paid a beautiful tribute to the happy rela- tions enjoyed between himself and the state manager of his old com pany.
 Mir Baum is known to the citizens of Birmingham as Baum, the in- surance man" he is a great believer in insurance advertising, and his suc- cess in describing the benefits of in- surance in advertising has been com m Q tad fI.. the Insurance Press Printers Ink and many other trade journals, and he has received hundreds of letters from all over the United States ask ing for the secret of his success in his publicity work. Mr. Baum was at one time in the publicity business, being a member of the Ad Club of Birming gham, at that time, and rep resented the Birmingham Ad club as delegate to their national convention at Philadelphia several years ago. He says 1t pays to advertise.
 MT. Baum states that his motto in selling insurance is to sell 1t right" and that among his many policy holders there are many that he has sold time and time again. He says he believes in giving service to his policy holders; that he places the re- suits of his training and experience at the service of the $1,000,00 policy holder as well as the s25, 100000 buyer; that he has retained competent corps of assistants to enable him to render personal service of this sort. and that following his recent change, the interest of his old policy holders will receive the same attention that he has hitherto given to them.
 Governor Jelks also announces the appointment of several other agents In the state of Florida, I. T. Gregory has been appointed general agent of Duval county at Jacksonville. He is a former tax assessor and comptroll- CT, and has served also as auditor of the United States shipping board. In Citrus county, c. M. Scofield bank cashier and member of the legisla- ture, has been appointed general agent at Inverness. At Leesburg, L. M Johnson, a well known insurance man., has been appointed general agent for Lake county. At carbur. O. L. Farnell, a well known life in- surance man, has been appointed gen eral agent for Taylor county. At St. Petersburg, w. S. Ilatimer and sons, have been appointed general agents for the Tampa section. Charles H. Baker, formerly superintendent of agents, for another company, has been appointed instructor of agents with headquarters at Jackson vile. At San Antonio, Messrs. Schill- ing and Meaks have been appointed general agents, this office sending in $1S0.000.00 of business during their first two weeks.
 The, company's most important ap- pointment at Birmingham, as an nounced above, is in line with it's general activity this year, nine gem eral agencies have been established in Texas: the state of Arkansas has been organized; additions have been made to the company's force in Mis- sissippi, and S2 counties in Florida have been recently covered by gener- al agency appointments.
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