The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-02-04
MARKETING EXPERT
ADDRESSES SOLONS
AARON SAPlRO TELLS HOW
CALIFORNIA PROSPERS
Says Marketing Associations Must
Be Organized by Commodity and
Not Locality


the same time heartening messages
delivered to the general assembly in
years was, that last night by Aaron
Sapiro, prominent lawyer o. San
Francisco, who spoke or "Cooperat-
i've Marketing" during which he gave
the principles on which successful CO.
operative marketing. associations are
organized, told Of the benefits to be
derived from such organizations ard
warned against certain errors into
which such organizations are prone
to fall.
Mr. Sapiro is the general counsel
for az cooperative marketing associa-
tions in California; knows the CO.
poeratiye business from the ground
IN and spoke with that authority that
comes from intimate knowledge OF
the workings of such organizations
and was heard with much interest and
attention, being. accorded rising
vote of thanks by the house of repre-
sentatiyes at the close Of his address.
Say. Movement Growing
In the. introduction to his address,
Mr.. Sapiro told Of the rapidly grow
ing power and influence of the CO.
operative marketing associations, OF
the spread of the idea of cooperative
marketing and Of the work which has
been done in Denmark and in Cali
fornia, saying that there is not field
oftagricuture in California that has
not been touched by the idea. He said
that 1886. 900, 900 worth of products
had been handled in one year by pure
" cooperative undertaking in Cali
fernia;stbss the cooperative idea was
actually being put sato practice and
that the farmrs Of California were the
same type of farmers as those of
South Carolina.
Tie first principle Of successful CO.
operative marketing he said was to
organize the commodity, not the To-
eality. Local cooperative associations,
he said, were the fundamental blum
der of the cotton growers. Twelve
wears, he said, were required for the
orange growers to learn that the COM
modify, not the locality, must be or
ganized. The whole thing, he said,
must be organized, and he remarked
in this connection that 80 per cent.
of the prune crop, S2 per cent. OF the
raisins and 81 per cent of the straw
berries raised in California were mar
keted through one office for each
fruit and that 73 per cent. OF the en-
tire orange crop were sold through
the instructions ofnone Office.
Strictly For Business
The second principle for success.
full cooperative marketing, he sald'
was that the organizations. must be
neal business concerns, without polit'-
cal and without social features. The
membership of the California assocla-
tions is composed exclusively of grow
ers or men who receive the product
from their rented farms and the mem
bers sign up legal contract that
they will deliver their products to the
association during a certain number
of years, averaging about FIVE. In OK
lahoma, he said, 5000 farmers have
signed up contract, binding for nine
years, to deliver their cotton to their
association. The associations in Cal
ifornia, Mr.. Sapiro said, have abso'
lutte title to the members produce
though the contract says that unless
a certain per cent of the acreage 1s
tied up the contract is not binding
He said the members of the poultry
cooperative marketing association
owned 100000 hens.
If members break their contracts
sell part of their products to others
or fail to live up to it's terms they are
gone after by legal process and com
PEELED to abide by the terms OF tins
contract. Members share fairly, ne
said, in the proceeds Of the sale OF
the products.
Employ Experts
The third principle was that mar
keting experts must be employed
s'We have learned that no farmer IN
the world knows how to market his
product. We have individual produc'
ton. We want group marketing. The
falmer is the one man against whom
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