Perth Amboy evening news., 1921-12-08
DUR INDUSTRIES AND SATISFIED CUSTOMERS

VI II vi" AbbNS 'N r.
Board of Aldermen Monday night in the interest of the
Standard Underground Cable Company which desires the ex-
tension of a railroad siding at its plant on High street. Perrin
Amboy is an industrial city. The life of the community de-
ponds upon the prosperity of its industries.
Take the industries away from Perth Amboy and what
would we have in the way of a city? Stop new industries
from coming here or prevent those that are here from grow
ing and the city comes to a standstill. a city like Perth
Amboy. therefore, depending absolutely upon industrial de-
yelopment for its prosperity, can well afford to be liberal III
\dealing with manufacturing concerns.
Every merchant knows that the best advertisement he
can have is a satisfied customer. A satisfied customer will
not only continue to do an increasing amount OF business
with the merchant that gives him so much satisfaction, but
he will tell Others about the satisfaction he has received and
thereby bring new business to the merchant VIC d du
such a good impression.
So it is with a city. The industries already located here
are our customers. If we treat them right, make them salts
ied and contented with their location they will go on adding
TO their plant and give the city more and more returns in the
wav of a larger pay roll and added industrial prestige. Fur
tbermore. these satisfied customers of the city will tell other
manufacturers of the satisfaction they have in doing busl-
ness in Perth Amboy and thus other industries will be en-
couraged to locate here.
Depending, as it is, on Industrial prosperity for It's own
success Perth Amboy should be known all over the country
as the friend of the manufacturer. 1t ought to have a repu-
tation of doing everything it possibly can to help It's indus
tries to grow thereby helping the city to grow. AS the city
grows everybody living in the city and doing business here IS
helped. A reputation of that kind is worth millions of dol
lars to any municipality and millions more to the citizens.
The Evening News received the other day a marked
copy of a newspaper published in Oakland, California. This
is one of the fastest growing cities on the Pacific coast.
When we read the article that had been marked we learned
-xrnvd falkland is growing so fast and why t. is so prosperous.
1t was an account of a public reception given the officers oil
q new concern that had just opened a factory in Oakland.
The whole city turned out to welcome this industry, TO tell
The heads of the concern how glad they were that they had
selected Oakland as the location of their industry and to
promise them all the assistance possible in making their
Oakland plant a success.
We often hear it said that nothing succeeds like success.
Here is a striking illustration Of that expression. Oakland
has been successful in getting this one new industry to To-
cate there. The city Immediately takes pains to make that
concern so we'll satisfied with Oakland that it will recon-
mend to other industries the advantages Of locating there.
Thus the success in landing this one Industry leads to the
success in securing still more.
In this connection we would like to call attention 10 a
mage advertisement that appeared in the December, 1921,
issue of the magazine called 1.-THE Nations Business rms
advertisement was inserted by the st. Louis Chamber OF
Commerce and its consists of a statement made by Joseph H.
Marsh, president of the Standard Underground Cable Com
panv, as to reasons why the cable company has just built
a new two million dollar plant in st. Louis. After enumera-
ting a half dozen reasons why st. Louis was thus favored,
one being the fine schools and universities, many beautiful
churches, libraries and art centers, and magnificent and
widely spread park system dedicated to the recreation OF
the people" Mr.. Marsh goes on to say:
oFinally. I will add, a city may have all of these adj
ysntages, yet fail to reap the benefits in winning new indus
tries unless these advantages are effectively brought to the
attention of manufacturers seeking new locations. st. Louis
"a t@4AAC
has a splendid advertising and selling agency in its Chamber
nf Commerce, publicity and industrial departments, and in
The friendly welcome and helpful cooperation OF your
leading citizens, including bankers, merchants, manufac-
turers. railroad officials and others whom it was our pleasure
TO meet during our visit to your city"
In other words, st. Louis has already set about making a
satisfied customer of the Standard Underground Gable COM
pany.
Perth Amboy also has an enormous plant of the Stand
ard Underground Cable Company. 1t is the largest employer
of labor in the city. What is Perth Amboy doing to make oil
This big concern a satisfied customer? Do those aldermen
who are inclined to stand in the way of granting the COM
pany's request for a railroad siding that will be located
alongside the company's own building on land that is of nc
use to anyone except the company itself, think they are
helping Perth Amboy grow and prosper? These men, by
their attitude, are assuming a grave responsibility. PERTH
Amboy cannot afford to assume such a petty, stingy, narrow
antagonistic attitude toward its industries upon the pros
perity of which the prosperity of the whole city so largely
depends.
The difference between satisfied customers and dissat
isled customers is the difference between failure or success