The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1921-05-15
Tea Is Exhilirating, @
Statistics PROBE IT.
Boston Expert Says
World War Veterans Cause In.
crease In Its Consumption,
Says Salada Co. Head.


good, but the newspaper is the best.
nationally or internationally. The
same amount OF money spent In
magazines Ii wasted when you have
newspapers to advertise in" william
II. Walsh. of Boston, Advertising
n anager of the Saiada Tea company,
told The Washington Times In an
interview.
Mr.. Walsh has been in the publicity
business for years. He has Travelled
extensively and he has watched the
advertising neld from every angle. II
Is his opinion that newspapers repre-.
sent the greatest medium through
which q manufacturer, wholesaler or
retailer may tell the world OF his
goods. This 10 the feeling Of Mr..
Walsh, and the feeling of p. c. Lar
kin. head OF the Salada Company.
That they practise what they preach
10 shown conclusively In the state
ment that the huge financial outlay
made annually by the Salada Com
pany for Advertising purposes Ia
spent entirely in newspapers. And
Sslada tea Is known and drank in
practically every country on the face
OF the earth.
ONE CASE IN POINT.
speaking of magazine advertis-
ldng." Mr.. Walsh said. consider the
case Of q company that does such
Advertising but does not distribute its
product in all the districts reached
BY the maxaxine. What good ts a
magazine advertisement in, saw.
Oshkosh, II the article you are ad-
vertisinK 10 not distributed there or
for some reason you have no desire
or no facilities for distributing H.
there? What good would such an
advertisement be even II every family
in Oshkosh was supplied with the
maGsxiner
Another reason why Newspaper
advertising 10 30 valuable 10 that
the people of this continent are
great newspaper readers. We are
fed by the nee spapers. and We de-
pend upon them. II you keep on
reading In the newspapers that "a
lada tea ia q good product, beneficial,
healthful. and exhfiarating. after q
ie. .nousn you my n.y. ~
-.
us snect and you're going to ask
LOT saisoa Tea
", pernspc. 5000 70 sove.use
N oihooaros, OUT fthis mothoo Is
not As sooo - newspaper eoverus
ine sha heither arg inc eiectric
lhgnts tnat glow along the great
white ways OF our Dig cities. They
are not as GOOD az the newspepers
The president Of the Salada com
pany. p. c. Larkin. OF Toronto, holds
the same views as his Advertising
| manager as to the comparative
values of various methods of ad-
vertisinG MT. Larkin. one OF Cam
ada's best kno~0 eusiDess Nsuen. 10
particularly interested in thu ,a4yer-
tising end OF HIS business And
watches It probably more closely
than any other branch.
Mr.. walsh is now making q tour
Of the continent, calling on all the
agencies of the company and re-
newinR acouaintances with nevspa-
per friends everywhere
II want to get into close personal
touch with the papers.", he said. for
| / am a great believer in co-opera-
ton"
.,
| ioN AMI
! On the subject Of tea. Mr.. Walsh
rs never at loss for words. In ten
mnre snou, ,.s tnsn ,he sv.ra~s
man figured there was to be known
about tea in ten months. Inciden-
tally, Mr.. Walsh mentioned that pro-
hibition has been a good thing for
the tea, business, consumption OF the
| soothing liquid prepared by the Sa-
lada and other companies having
jumped. appreciably since old John
Barleycorn made some pretence of
shuffling of earthly responsibilities.
"We often hear It said" Mr.. Walsh
| remarked, that the American pub
lie does not often undefst and nor APP
| preciate and cannot discriminate be-
teeen good tea, bad tea and indiffer-
emit tea, whereas in Canada, As In
England or Australia, II you give the
average person q cup OF Ceylon, In
| dia. China. japan or Formosa tea he
is able to tell you at once which par
I ticular brand he 10 drinking. In the
| U. s. A., a. the saying IL. every
thing goes. The actual consumption
\ OF tea per capita In the different
English-speaking countries tells its
own story. In Great Britain, for ex-
ample, 1t 10 about 81 pounds per cap
| ita: in Canada, Az pounds per cap
| ith In Australia q phunda. whereas