Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1921-01-23
CRANES LECTURES
TO Be APPRECIATED
AMARILLO VIII. BE GIVEN art
REVIVAL SAYS CHICAGO
TlBt NJ.


take the word % the Tribune Cor H.
when those two experts start proaco.
Ing the gospel % art and things ar.
tirtic 10 the good people ~ Amarillo
why the people are going 90 get art"
lust o. They would get religion" d
Biny Sunday were preaching 90 them
We quote the Chicago Tribune ar.
tide:
DID you ever hear ~ r. revival
meeting where men and women got
art" with The same feryor 40 conyc
sion that brings thousands 60 the feet
81 The throne under the guidance ct
apostles like Gypsy smith and mlly
sunday and the Moody ana Slnkr,
partnership Mo- Then you've never
heard % the extension work oi th'
Chicago Art Institute
The evangelist which the Institute
sends out not only tells 'om what thew
shall Do 20 be saved. not Only shows
them acutal pictures ~ the saving
proves. and such ravi~hing results ~
coming 90 art that he converts whole
communities. but there never IL
backsiider from his spectral gospel 20
beauty. The fame a his conversions
has spread on over the Misdie West
and business men hand toe,ther 20 BE-;
him 20 hold a revival IN their town.
OF course the work a. the extension
department is not so patiently revival.
is,ic a. this may sound. Certainly
Ross Crane. who has charge 81 II. q
not the typical evangelist. B.ii M
reality there II much q the force ane
sweep Of a great spiritual conversion
IN the success with which the work
has met.
Pioneer In This Work.
take art 20 the people and IN
people win take 10 art" Is the slogan
~ the department. II ISN'T mere
SLOGAN. however. II L. a fundamental
nrinciple. Mr.. Crane feels. and with
that principle a working basis
uhenomenai succ,se has been achieved
IN an utterly unchar;ed ficld. The Art
Institute Il the first museum 81 art
IN the world 90 provide programs -
lectures and exhibits Tor the benefit
q communities outside rs ci:y lin.
ftr Tho way Il takes art % the people
- 90 arrange a five day institute o.
art IN town. free In an respects. This
Institute IL called n better homes ey.
position.
Art Il no, an abstraction" says
Mr.. Crane. Unless you show pcop'e
how art makes itself useful In their
lives they are no; going 10 accept u
a. anything more than a luxury. Art
n really a necessity. you know. ami
the surest way 10 make the world real
ize Il n 20 show people how ihei'
homes are more comfortable when they
are beautiful. how their businesses
IRE more profitable when they mak.
useful and beautiful things. how their
advertising II more convincing when
they put art Into their advertisement.
and how their city Is a happier place
20 live IN when u Is beautiful.
A BETTER Homes Exposition.
For that reason We have a Better
Homes exposition. which. 10 quote
their poster. develops higher s;ani.
ards of taste and knowledge In build
Ing and furnishing the home and thus
stimulates trade conditions In furnl.
tire. rugs. curtains. textiles. fabrics.
table linen. monographs. heating
plants. lighting fixtures. electric equlp.
rnent. wall paper. paints. varnishes.
pictures. pianos. N'llverward lumber.
hardware. building materials. man,els.
plumbing fixtures. china. kitchen
equipment. etc"
Five-Day Expeditions.
Fine idea. isn't Il And you should
zee how II works. Everybody In town
turns out for the hig fiye-day free In.
stltute. The Association q Commerce.
ail the women's clubs. ell the mems
clubs. the art club. the high schools
are all interested in some phase Of
The exposition. They hand together get
the largest auditorium In town. and
make a town festival ~ the five days.
Literally Thousands attended the lee.
lures. and there are Just as many men
as women IN the enthusiastic audiences.
Six Big Exhibitions.
The Art Institute supplies an exhl.
hilton Of twenty large framed oil paint.
ings By living American masters. an
exhibition Of photographs. color ren.
derlngs. and plans Of small houses OF
good design approved by the Illinois
chapter Of the American Institute 81
Architects. photographs ard plans for
planting home grounds, with pictures 81
homes and communities before and
after the paintings; photographs % In.
teresting work In city planning and
development. a COLLECTION Of commercial
posters and designs for newspaper ad.
vertising and window dressing. and a
room.
A Portable Room.
II isn't q real room. It's Just thres
side walls which are erected on the
stage. but looks like a real room. with
windows and n fireplace and every
thing. The town supplies exhibition
q everything that the manufacturer
or the merchants Of the town are proud
Of. For the room which Il erected or
tho stage the local merchants supply
the furniture and tho brlc.a.brac.
Besides the room there are usually
two shells Of houses erected IN snm'
o~Htrni hall and completely furnlshe,
by the merchants Of the town. one q
the h0uses--each of which has a llvinl
room. a bedroom. a dining room. an'
a Kitchens Furnished In good iast'
On the scale Of an artisans salary. Tn
other T. furnished on n more eiaboret'
scale. These houses remain Throughout
the instlfute-ionger n the merchant
wish 10 make 4 permanent feature o.
them.
Nof m Afternoon Tea.
Mr.. Crane gives ten lectures durine
fhe institute and numerous talks n
lnn<he1ns af mems clubs and hefore
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