The Bingham County news. [volume] (Blackfoot, Idaho) 1918-1930, 1921-07-01
WILL ADVE RISE
IDAHO IN EAST
immigration Department Launches
Five Year Advertising Campaign.
Will Benefit Entire State.

o. H. Barber, state commissioner
of immi grafton, was calling on Black
foot people Monday, in the interest
of the statewide advertising cam
paign which is being launch ID by
his department.
On this subject the Evenine Cap
ital News of last Saturday prints the
following editorial:
The movement inansurated 10 ad-
vertise Idaho and it's resources prior
to the Portland ex position in 1925,
as outlined at a meeting here this
week, is being launched none too
early, and should hay" the hearty
support and backing uf every citizen
and every business "rganilation.
Idaho has never systematically ex-
,ploited its resources. To be sure,
we have had sectional advertising
campaigns, but from "a state wide
standpoint we have not gone east
to the centers of population and laid
before the people the facts about the
country in which We live and its
many advantages.
NOW 1t is prOers' Il to get under
way what amounts - five-year
campaign to sell Idaho" To the east
and to do 1t in such u wav that it
will bring real results in settlers.
homeseekers. investors. and tourists.
Idaho is to become 81 we'll known
that visitors to the Portland exposi-
tion Will ask to he rnUted through
this state with stnp-nver privileges.
First, under this pi,n. We are to
prepare for the ADVERTISING campaign.
Men qualified to assemble he data,
the descriptive matter, The informa-
ton that is necessary 10 place this
state before the east IN tn" best-pos-
sible light. will be appointed and
assigned their duties +
Second, there will bc q thorough
organization Of the east into zones.
into which will be sent publicity di-
rectors. qualified to s,eak and ex-
hibit data. They viii conduct in
tensiye campaigns in ruhlic halls,
theatres, at chautau' ;na, through
the newspapers, magazines. etc. Ida
ho scenes will BE- Dashed On the
screen, descriptive "l our farms, our
crops, our stock, our irrigation en-
terprises, our scenic wonders
Third, systematic plan will be
followed in keeping he people of the
east informed as I" what Idaho has
and what Idaho l. doing, 80 that
they will not forget. but will be in
duced to come to this state when en-
route to the coast.
Naturally, such . can,p.isn will
cost heavily But the cost il moth
ing as compared to the benefits that
will be derived. II l. proposed that
this cost be distributed evenly among
citizens over the staf- ana that "A
'one dollar capita" SLOGAN be adopt
ed in apportionjng The -uus needed
to the various counties There is
no citizen in Idaun win, can aot af-
ford to pay such nominal sum for
the general benefit of his state He
or she would be "ni. -" gl,d TO do
So
What Idaho needs. and what Ida
no has needed for many veara Ia inst
such an ADVERTISING CAMPAIGN. Ii il
IS systematic, as j. lives promise OF
being. II 1t gets hel"r. uhe eastern
people the facts about this state: IL
t is followed with the right kind of
Idaho IL q state ,ein bene-
II immensely. lpetiNiduailv and in
groups we have all tried - call to
ne attention Of tn .'e"ple If the
middle west and ea-r nur ntly ad-
Iantages. And W have al, no
loubt, done good thereby. BNt now
We are about to approach the sub
ect on a gigan IT, scal-. the state
md Its citizens acting ~ a unit.
such plan can MOI h.tr bu, vim.