The Cordova daily times., 1921-11-28

LOS ANGELES. Nov. 2S. Having wclthcred the storm of readjustmcnt which has been in progress in the mammoth studios here for the past year. the motion picture industry is said to be on the threshold of the greatest era in its history
 This is the opinion of some of the greatest leaders in the industry. 1ho0 "lso agree that the following is true.
 l. Future film successes will bel masterpieces of art and literature
 2 All dead wood has been climiuat- ed and production costs will be greatly curtailCd.
 3. There will be fewer but better pictures.
 4 The day of great spectacular films calling for limitloss cxtrayap.nro is gone forever
 "The motion picture industry has rec coutly passed through the fire ol re- organization from which only an alloy of good creative brains and talent has survived" said Marshall NciIau. a widoly-hnown producer. in aualyzng the situation for the International News Service
 The business today is on a sound CT footing than it has ever been since its inception, and while the process of elimination has proved painful to many yet it was a move that had Ia come sooner or later
 "In the instance of every large film organization in Southern California the output rot the coming y,gr has been materially reduced in quantity with the purpose of concentrating on quality in each film produced This decision was due to the fact that in the past two years there has been a mad rush to strive for quantity out, put to control exclusive showing
 "Thc folly of this cndcayor was graphically proved to tho distributing companies by tho ,hcm"r owners who insisted upon selecting the best in the market end refusing to book the weak or pictures This Killed :H' mn.,rrNr To pu, out quantity ma cu-@rzcd the achievement of quality in .ach film
 "Thus. during the roalar year. the pictures themselves arc boanl ro show d marked advance which works out to thc advantage of the .Iratorgoiug public With higher quality in the pictures themselves. theatyr ovwaa who make daily or semi.wo.Iy changes of program are encouraged to extend tho time of their bookings. It has been proved that it is better To exhibit picture or real merit that will draw the public for a week than to play two pictures of lesser merit during the week"
 Cecil E. De Mile, directorSourraI of the Famous PIayers-Lasky Corpor1- tion, one of the largest producing con- cerns in the world said in an inter view:
 The period of rcSdjustmcnt through which the motion picture industry in common with the rest of the business world, has just passed was the best possible thing for the screen. It served to curtai extravagancc weed out the incompetents in all depart ments and pave the way for quality pictures in the future. leaving the finances of the industry in far better condition than they ever were before.
 Producers have leaned that the public wants only the best in its screen entertainment This does not mean the costly and foolish cxtrava- gancc of the past. but rather a wise selection Of story, cast and producer assembled with single aim to make the best possible pic.urc"
 According to Milton Hoffman, gen eral manager Of productions for the Metro Pictures Corporation, the re- ductiOD in the uImber of pictures being made will have decidedly beuc- reduce the original cost of production for the reason that really eNtraordi- nary casts will be possible.
 Another step forward which will serve to greatly improve pictures and reduce the original cost of priduction has to do with the scenario itself Su- perfluous scenes can now be clcminat ed in the writing of the script instead of in the cutting of the film. Writing nnh fin,inr, hmnlrnha nf ernnnr lhnt