Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1921-06-15
WOMEN TOFORE
ON PROGRAM OF
CONVENTION
Feminine Manager of Bank
Department Expresses
Views at Atlanta.

ATLANTA. Ga, JCne 15.-"Newspaper
advertising enables the banker to reach
more people during their leisure hours,
ct q smaller cost per person, than any
other means, and is one of the best ways
to get savings accounts" asserted Miss
Minnie A. Buzbee, manager of advertis-
ing for the American Bank of Commerce
and Trust Company of Little Rock-an
Institution that has been uncommonIy
successful in advertising-in addressing
the financial section of the convention of
the Associated Advertising Clubs Of the
World, IN session here.
The financial advertising section has
been uncommOnly well attended and the
sessions tremendously interesting, indi-
eating decidedly rapid growth OF in
terest on the part of banks in construc-
tive advertising methods.
ADVERTISING WOMEN
MAKE GOOD.
Incidentally, Miss Buzbee's important
place on the program illustrates the
prominent place women are taking in the
field Of advertising. Many women, man
ayers OF advertising departments of
stores, factories and other business in
stitutions, are attending the sessions, and
inquiry shows that advertising affords
uncommonly profitable occupation for the
woman worker. Advertising is bus.
ness for which women are especially well
suited, because women understand the
woman's point Of view, and most Of the
buying in this old world is either done,
or largely Influenced, by women
Human nature is q queer thing" Miss
Buzbee said. "Au of US, whether chill
dren or grown, have our full share Of
that characteristic. Whether IL is the 10
Sear-old boy, who has to be forced into
eating whoIe-wheat bread and prunes
when he wants two heaped-up dishes #
ice cream and plenty Of rich cake; o. the
girl who is made to go to churct when
she is crazy to go for a long .Ide with
her latest beau; or the growL man who
has to be urged and coa.ed and per-
shaded to lay side a littls of his money
for old age and the rainy day when he
much rather follow his inclination and
spend it all for a good time as he goes
slong-we are all very much alike.
MAKING SAVING
MONEY ATTRACTIVE.
But sometimes the whole wheat bread
is made into pudding, with raisins and
custard sauce and the little bog de-
cides he likes it and asks for more So.
If We want TO get the people Of our
community to fight for q place in line
before our savings windows. we shall
have to make the game of savings very
attractive TO them.
The International Correspondence
School puts out some very attractive ad-
vertisements, always showing the results
70 be had from taking their courses. They
never list the many books or tell you how
sleepy and dead-tired you will get be-
fore you stop your lesson for the night.
or how many weeks or months or years
1t will take TO finish a course; but they
show the bookkeeper promoted to man.
ager, the young man rushing into the
simple home and saying to his wife, "A
$50 raise this month. Now, you can have
the new dress you wanted. And we are
told that they report an exceedingly
large number of enrollments as a result
OF these advertisements.
'The first thing TO do is to ascertain
where we are TO look for our savings
customers. And the answer would be