davidaulloa/AmericanStories huggingface dataset:
Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1921-08-18
.(Bv JAMES sWEINHART)


On a late January afternoon last
winter, a high-powered motor car
rolled up to the door of Henry Fore,
home. in Dearborn, and out stepped
a banker, formerly of Detroit, now
connected with one of the biggest
banks on Broadway.
In answer to his ring the door
swung wide and, a moment later, ne
was shaking hands with the motor
manufactured.
This banker, according to Mr..
Ford's associates, was the official
emissary of a group of Wall Street
banking interests, come to offer the
manufacturer a loan.
"But l do not need to borrow
money" Mr.. Ford is reported to have
told him. 81 can finance all my
,company's operations myself"
81 think not" the banker conIl-
IDENTIFY went on. owe know your OBJ
LEGATIONS. we know your cash reserves
and we know you need money. Now
/ have written out here a plan by
which we can assist you. would
like to read it to you"
The manufacturer is reported to
have told him his effort would be a
waste of time and breath, but, if he
still wished to read his proposition,
he might do so-the manufacturer
would do him the courtesy Of listen
ing.
The reading went on for several
minutes then the banker, suddenly
breaking off, asked:
. Ar ho n T1n g
urer of your company" The former
treasurer had recently resigned.
Ford and the Banker.
aThat makes no difference to you,
does it," the manufacturer an
severed.
~Dh yes it does" the banker came
back Gwen have to have some say
IS to who the new treasurer shall be-"
That remark closed the interview.
81 handed him his hat" says Mr..
Ford, Showed him where the door
was and told him to take his things
and get out right quick. The next
time / saw Edsel / told him that, in
the future, he was to be the treas
urer as well as president of the Ford
Motor Co."
That meeting was the showdown
in situation which, developing for
months, had been watched with in
tense interest by industrial America.
during the previous summer and fall
industry generally, the country over,
had been gradually slowing down. In
Detroit, plant after plant had closed
down or reduced production to a min
imum. The numbers Of the unem-
ployed was rising steadily. Every
Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1921-08-18

Never buy things until you need
them; if you've got anything lying
around that you don't need, sell it,
/ used to laugh at hinl-but now
know he was right. Then, too, there
are ways of meeting financial obliga-
tons other than borrowing money.
Increasing efficiency to get decreased
manufacturing costs, and thus turn
ing waste into dollars-that's one Of
them. AS a general proposition, the
time when you need it is a poor time
to borrow mOney-the man with the
money can demand too high terms. {"
els there any one thing" I asked
Mr.. Ford, ''to which you can asscribe
your success in mastering all your
problems-any basic formula on
principle that I could express in a
few words"
Faith, the Solution.
ooh, yes there is" said the manu-
facturer, sitting up in his chair, very
much interested now, and pointing
his finger in emphasis. eyes, there
is-you'll find the central idea of the
whole thing in the Bible, in Hebrews,
II, Faith. Faith is the substance
of things not SEEM Faith is the
thing that makes reality of what a
man hopes for. I had faith that the
country and conditions in our indus
try would right themselves-and they
are doing so every day"
The manufacturer gazed out of the
window moment, and then:
"Our difficulties" he went on,
'like those of other great plants,
were a heritage of the war. War is
not only damnable for the lives it
costs, but also for its after effects
on society, on civilization. Every
form of human activity is stimulated
artificially.
'Drink makes a mans senses
keener-he sees, hears and feels
things that are not real, but abnor-
NAL; he bases his actions on thoughts,
ideas and impulses that are not
sound. That's just what war does to
business and industry. The banker,
suddenly handling millions where be-
fore he handled but thousands, be-
comes loose and takes chances which
formerly he would have thought un-
sound. The manufacturer, faced by
ever rising costs of materials, comes
to take little heed of the expense and
seeks only to make his price higher
and higher to make profits over costs.
Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1921-08-18

Labor, getting unpreca5..
instead of increasing sss sa d
auction, reduces it, tryjns 'l
higher wages. War. ~ GET
thing. alEss
"Our organization snfs
work-Eagle boats, NOE { ios
tanks and other things. Ts &
up holes in our organi.. Us pa
needed help, office and s Sue
employing we could not N
discriminating as we - t
peace times. An immepsoi1.. yen
overhead expense was M, l5el
stressed conditions seemed
it. In peace times # No.. su
dead weight, utterly useless 80
quently, with the war Over ~.
that as the country settIas
peace conditions some SER nv sssz
ments would be necessary
come-and we were On tho
for its beginning. lo'sl
Beginning Of Storm.
'The first indications e.-
in 1920-here and there Is
or manufacturing failure Tb.
chiefly concerns manufaeturis.
uries or manufacturers of sfa.,
modities that had organizsg s
the war and had not Vet ~ "
ing. People were ceasin ~ +.
firms of this character weTa
go to the wall. Soon failures ~ ~.
more general. That meant sor ~
to us. It raised a question. III
will the country curtail or cess.
ing staple commodities-wbs-s
they cease buying Ford cars
"We didn't have long to wait
June sales were falling off II 49,
rate. Everything began to SLOW
Yet in the face of that, do van n
the suppliers Of raw materials r..
cut their price or that labor ~.
give more for unparalleled vss
Not for a second. Material mar
manded more and labor seamss
give less and less. Cost Of masnl
ing went soaring.
at was up to US to % sonets
So, in September, we cut the urs
the car. On the face Of things
cut wasn't justified. we sHI
large supplies Of stock BOUGHT
high prices. The cut brough
Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1921-08-18

TN all of modern merchandising
L the biggest conundrum is the
fabric tire situation.
Around 1929 of all car owners
use fabric tires.
Their instinct for quality is as
strong and insistent as any one
else's.
Why, then, are they offered
such hodge podge stocks of dis
count tires, ""odd lots, ""seconds,"
''retreads" and other so-called
bargains of uncertain origin7
Sooner or later the public al-
ways seeks out quality. AS a
matterofseE. Professionalism
no otherreason. The out-and-out
opinion in favor of u. S. Fabric
Tires has spread more this year
than it ever did.
Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1921-08-18

Peoplehaveg ottenvery cioseto
the U. S. policy. Feltit. Benefited
byit. And passed the word along.
policysettled to onestand-
ard for all y. S. Tires. Whether
fabrics or cords. Small sizes or
large.
Giving to the fabric tire user
fresh, live tires. Being made
now. Being shipped now.
All the original U. S. vitality
Observation-Disclosures
you buy q U. S. Fabric Tire.
= =
"Usco," Chain, +" "Nobby."
Three different treads.
Built by the same brains, the
same policy, the same quality
ideals that have made u. S.
Royal Cords the standardmeas.
ure Of tire worth.
Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1921-08-18

THEU.S.USCOTREAD
Here is the U. S. Useo Tread,
with a long-established standard
Of service among motorists who
have an eye to value, as well as
toprice. While selling for less than
the other tires in the u. S. Fabric
line, the Usco has earned a repu-
tation for quality and dependable
economy which is not exceeded
BY any tire in its class.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
BELINDA.

hE quaint and charming name q,
i Belinda Is derived from the
Italian. Though most frequently
applied In modern fiction to the SWEEP.
est OF the sex. and pretty coouettes
Belinda means "a serpent" So beware
young men. Of the baby doll who an.
swers to the cunning, old-fashioned
name!
How Belinda came to be evolvod ..
not clear to etymologists. She simnlv
appeared In Italy and is believed to
have had her origin In the fashjonah,o
craze for names ending in "a" which
swept Europe in Queen Anne's An
GUSTAV age. The first Belinda record.
ed In history was the wife of Orlando
debut sufficiently prominent to
spread the name far and wide. But
greater vogue was to be hers. and
when Pope chose Belinda for his hero
Inc Of The Rape of the Lock. bar
permanence was assured.
In those days 1t needed only a 70.
nous author to immortalize a feminine
name by putting her In a book and all
he fashionable maids of the countrv
ADOPTED her for their own. just as tn.
lay a screen favorite's couture. and cos.
umes are copied by adoring fiappers
Belinda fiourished In England ana |
raiy but her popularity was negligible |
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
FOR THE DANCE ESCORT

/
If It is not seemly. do 1t not -Marcu.
| Aurelius.
| USE because a young woman has
| accepted your company as escort
- to a dance Is no reason to be-
iieve that she wishes to give you any
more dances than she does to any of
the other young men whom she knows
who are present. But it is the es-
eort's duty to see that the young wom-
an has "A reasonable number of dances
taken, and this result he achieves, even
when she Is not one of the most pop
ular of the young women present. by
introducing her to other young mep.
. Usually. the escort requests the
young woman he escorts for her SUD-
per dapce-if there be one-at the be-
ginning of the evening; but he has no
ground for taking offense If she gives
this to some one else. However. he
Is not privileged to take his supper
dance with another young woman un-
less he sees that the young woman
he has escorted has a partner for that
dance.
1t is customary for the escort. after
taking on his own hat and coat. TO
await his companion In the hall or cor
ridor before going into the ball room
Dr. reception room. It would be most |
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
SSH 4 8G|9N(SIHIH
&E|ZNRXlRNS4+lQ l|3Y

because he felt so badly about il.
Then he told the Queen about hi
plan and that he wished to have a rec
coat Of feathers, because they would
look so beautiful in the orange grove
with the golden fruit and green leaves
and the blossoms.
But how about your little mate p
asked the Queen. at will not be safe
for her to wear a red dress when she
mas the nest and the babies to care
Tor. She should not be too easily seen
by those who are not kind of BIRDS"
MIR. Redbird had not thought about
that, so off he flew to ask his wife
what 1t was best to do.
The next night he returned to the
dell with his little mate, who told the
queen she would continue to wear her
modest dress and care for the nest and
her babies.
SO the Queen called for the tinting
fairy and let Mr.. Redbird select the
color he wished to have for his coat.
and while the fairies danced around
him and his little wife, the Queen
changed his feathers to red, wings and
tail and body.
"Oh, isn't he beautiful I" said his
little wife. II am proud Of you, my
dear; shall never tire of looking at
you"
They then thanked the Queen and
flew away, and while Mr.. Redbird
could not often visit his mate while
she was on the nest because of his red
coat, he did not forget how unselfish
she was and did not make fuss be-
cause she could not have her dress
to the color of his coat.
So while she cared for the eggs he |
carried to her sometimes a choice |
worm. or blossom or berry, and al
ways. where she could hear him no
sang to her his very sweetest song.
And that is how the Redbird got
his red coat, and just as he did long
lgo, all the Redbirds today sing to
heir mates and carry choice morsels
o them because the dear little moth.
# bird of long ago was willing TO
year her old dress, so she could take
are of the nest and the birdlings
7hile her husband wears the red coat
hat everyone admires.
(Copyright.)
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
The Right Thing
at the Right Time
By MARY MARSHALL DUFFEE

inconsiderate of him to Start filling on,
MS own dance order before she haf
arrived.
Before beginning the evenings dane
ing, the escort should inquire of his
companion how long she wishes n
remain If she expresses her wish 70
leave after the first half of the dances
are over-or anywhere else ON the
programme. should make marx
through the section in the dance order
beyond this point, as a reminder NOT
70 engage any dances after that time
IL she signifies her desire to leave be-
fore the time she suggested It is clear.
iy the duty of the escort TO leave
with her even though in doing so be
mas to cancel dances promised to other
young women with whom he has en-
gagged these dances who, il thew are
familiar with society usage, will take
no offense.
Unless young man Is engaged Tn
a young woman or Is her brother and
hence regards himself as her guardian
ne has no right to dictate to her re-
garding the young men with whom
she should dance. At small private
dance, the fact that the young men
have been invited by his hostess sbould
be guarantee enough as TO their
good manners. To suggest to his
companion that she should not dance
Win them would be discourtesy to
ne hostess. At public dance he
hould introduce her only to vouno
nen he can vouch for. but even If his |
'wn worst enemy were present he
YOU'D nave no right to expect her
decline to dance with him.
tCopyright)
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
THE REDBIRD'S COLOR

NNNCE upon time the redbird, or
~ Summer Tanager, was not red all
over, as he is now, but. like his
littie wife. the upper parts of his little
body were yellOwish-olive green and
the underneath parts of the orange
yellow shade.
one day while he was singing In an
orange grove and thinking of beautiful
things. which, of course, made his
song very sweet, he wondered if he had
red coat If the picture would not be
more beautiful.
So away he went to the dell where
the fairies reveled at night, and when
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
HOW DO YOU SAY 1T?
By c. N. LURE
Common Errors in English and
How to Avoid Them
AUDIENCE" AND SPECTATORS,

THESE two words are often psea
i Incorrectly or INTERCHANGEABLE
even by some writer's and sneat'
ers who are careful otherwise in the
use OF words. Perhaps the confusion
is due to the fact that an elementary
knowledge of Latin is needed for tho
making Of the distinction between The
two words. Audience" means an os
semblage Of persons gathered to boar
something, since the word is derivad
from the Latin verb "audire" which
means to hear. Spectators or
those who have come together to 500
something; the word comes from tho
Latin "spectare." which means 10 co.
to observe.
1t is correct, therefore, to speak q,
the audience at concert, and of tha
spectators at horse. race. An ,n.
correct use of the word audience. :.
found In the following sentence: arha
audience held it's breath while the
aviator spun round in the air"
(conxyishtl
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
What's in a Na1ne?"
Facts about your name: its history meaning -.
derived significance your lucky dav and cv s,us, was
By MILDRED MARSHALL

IN france. and Germany refused he,
completely. Spain took her from
ltaly' but. despite the vowel ending she
was bit too harsh for Spanish 90 rs
America welcomed her whole-baortas q
~ o. and she fiourishes here today, both
actually and in fiction. '''n'
belnda's gem is the cat's-eye II ia
a taiislnan against evil and disease an !,
mas a mysterious magnetic nowar
mnien renders its wearer Irresistible
70 those whom she wishes to attract
rruay is her lucky day and her
lucky number. ocopyrisht.) '
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

earth, for this baby is now four months
olo and . healthier baby you would not
vant. l am sending you picture of
nes; everybody says, That is some
healthy looking baby You have nv
consent to show this letter. Mrs. o.
y. BENZ, lSl Bird Ave-, Altoona, Pa.
No woman can realize the joy and
happiness this healthy babe brought
INTO the home of Mrs. Benz, unless thew
have had like experience.
Every woman who suffers from anv
ailments peculiar to her sex, as indica.
ted by backaches, headaches, bearing.
down pains, irregularities, nervousness
ana the blues" should not rest until
hey have given Lydia E. Pinkham's
Vegetable Compound trial.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

AN soImad lasa week could tights
j Jess Dempsey one hand. One gu,
cneata me for tree bucks and maks
me sore sama time. / no care for loss
ia money so moocha as when he try
maka fool weeth me.
You know seence da heat was worka
overtime no feela good. Every night ]
gotta trouble sleepa steady. And when
DO maka da sleep somating 90 on da
oum. Tree, four night 1 sleep and
walka round sauna time. dunno wot,s
matter, but one my frien tella me I
walk cen da sleep.
So / go see doctor aska wot,s mat.
ter / do dat. 1 tella heem everv
night 1 walka cen 'da sleep and wanta
heem feexa me up before gotta
trouble some night.
Well, dat guy geeva me somat,no
cen leetle box. 1 shake dat hoy and
ne maka noise. So 1 geeva heem tree
uoila and 90 home so can TAXA dat
stuff. ana uat
But dat son-of-a-gun foola me ,oo
mooch. open dat box weetb ernact
nnda somating wot maka me oueet
waika cen da sleep. But only tinc
cen dat box was leetle note and Ava
cent piece. ~"
reada dat note and he say ego
on 20 sleep Pietro. you no gotta walk |
tonight-here ees da carfare."
Nexa day go looks for dat puv
weeth my seek shoota gun. But he
was gone on da vacash weeth INV trae
dolla.
Jusa between you and me and
no Tor spreada round, 1 dunno now
aef l am smarta guy or eef 1 dunno
Wot you tink?
tCopyright.y
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
The Trinity

The Christian teaching of the Trin,.
ty Is not, as II. G. Wells calls II an
stuffed scarecrow Of divinity, my,.
terry protected by conciliar curses /"
1t is not theological hairsplitting. II
Is the ancient Catholic charter of I'm.
man freedom, the supreme witness 70
democracy, the image of the ideal
commonwealth, the heavenly prototype
OF society as 1t should be, since it re-
veais the perfect social character Of
God. In the Trinity none is afore or
after other; none is greater or less
than another: their glory equal, their
majesty co-eternal." And this unity
is an ethical unity so that, as someone
has wisely said, the viii of God is al.
ways one win twice reinforced.-Rev.
Geo. Craig Stewart, d. D.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
Ihere approaches an open season
Tor football casualty lists.
MOTHER! MOVE
CHILD'S BOWELS WITH
CALIFORNIA FIG SYRUP

Hurry. mother! Even a sick child
loves the fruity" taste of "California
rig syrup" and it never fails to omen
'ne bowels. A teaspoonful today may
prevent sick child, tomorrow. IF con.
st,pated, bilious, feverish, fretful, has
cold, collie. or If stomach is sour
tongue coated, breath bad, remember a
good cleansing Of the little bowels is
orten all that is necessary.
ASK your druggist for genuine .Cali.
Iornia Fig Syrup" which has directions
Tor babies and children of all ages
printed on bottle. Motherl You mnst
say california" or you may get an
mutation FIG observation-disclosures.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
Il! Asv tI6{Ear I
THE MODERN NEWSPAPER.

TN ANCIENT Rome military events,
i results Of elections, ETC., were writ
ten on tablets and posted under the
head of Acta Diurna daily acts). This
was the antecedent Of the newspaper.
In China the Picking Tching-Pao News
of the CapitoD has appeared since 713
A. ID. These examples, however,
were not true journals. The first reg
ular newspaper was the Frankfurter
Journal, published by Egenolph Emmel
In 1915.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
DYED HER DRAPERIEs,
SKIRT AND A SWEATER

Each package of Diamond Dyes" con.
ams directions SO simple that any woman
an dye or tint faded, shabby skirts.
Ssesse,, waists, coats, sweaters, stock.
-, h9nslngs draperies, everything like
Buy Diamond Dyes"-no other
n9-tnen perfect, home dyeing is guaran-
$.sn even II you have never dyed before.
4eu your druggist whether the material
Zoo wish to dye is wool or silk. or Wbeths,
y - linen, cotton, or mixed goods. Dia-
Uond Dyes never streak, spot. fade. or
-. 80 easy to use.-advertisement.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

FOR COLDS, GROUP AND PAINS
Use Vacher-Balm it relieves at once
AVOID INVITATIONS.
II we have no agent where You live
write to e. w. tvacher, Inc. New
orleans, Acknowledgement
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

compound has done
Tor me. We have
had six children
die almost at birth.
From one hour to
nineteen days is all
they have lived. As
l was going to have
another, I took a
dozen bottles of your
Vegetable Com
pound and / can say
that it is the great
Aat I.s
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

nrst-yes-but really new hair rcs'
ing all over the scalp. "Danderinf
Is TO the hair what fresh showers q
rain and sunshine are to vegetation
1t goes right to the roots, inyigorafs
and strengthens them. This delight
ful, stimulating tonic helps thin, lie
less, faded hair to grow long, thick
heavy and NEUTRALITY-SUSPICIOUS.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
LANDS that work and serve IA
never wear steel bracelets.
GIRLS! GROW THICK
LONG, HEAVY HAIR
WITH "DANDERIhe'
BUY q Recent hottie

Buy Q 35-cent bottle
of "Danderine." One
application ends all
dandruff, stops itching
and falling hair, and, in
a few moments, you
have doubled the beauty
of your hair. 1t will APP
pear a mass, so soft,
iustrous, and easy to
do up. But what will
please you most win be
after a few weeks use,
when you see new hair
fine and downv cf
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

conscience is not an absolutely Ger.
tain guide. Conscience needs a moral
education.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

The worry habit is bad for BON
mental and physical health. Don't
worry.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
JOY BROUGHT
into HOME
By Lydia E. PinkhAm's Veoe-
table Compound, Restoring
Mrs. Benz to Health

Altoona PA am writing to ten
you what Lydia e. Pinkham's Veoetahla
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

DIED

h New York City alone from kid.
nay trouble last year. Don't allow
yourself to become q victim by
neRlecting pains and aches. Guard
against this trouble by taking
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29
GOLD MEDAL
1Ill@LN0D
kyEYll|l|jS Y

!hs woslds standard remedy for kidney,
liver, bladder and uric acid ,troub les.
aolland's National Remedy since 1896.
Al druggists, three sizes.
Gssk ees he name Gold Medal On sv.rv 49,
and accept no imitation
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

1t Is easier to criticize people than
to appreciate them.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

Mercy Is q blessing that, too, flows
rom q sense of our own shortcom-
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1921-10-29

Only when hope is dead do we cease
10 fear.