The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-12-05
LAUNCH NATIONAL
PROSPERITY DRIVE
Plan to Convince Public Through Adj
vertisina that Now Is the
Time to Buy.

Time to Buy.
A nationwide cooperative campaign
to stimulate buying, relieve unemploy-
ment and restore public confidence
was launched, it was learned here to-
day. byt the national prosperity bureau
at a meeting of congressman, SEN
ators. representatives OF retail organ
izations and prominent government Of
ficials in the capital The compaign
as planned will announce to the pub
lie by newspaper advertising, billboard
publicity and all other means of at
tracing public attention that prices
are down, that goods are being sold at
replacement levels plus a normal profit.
It is expected that this assurance to
the public, supported by pledges from
reliable and dependable bodies. will be
given over the signature OF govern
ment officials.
Full support Of the National Pros
perity bureaus program to insure nor
NAL buying has been given by Harry
Millinery Association Of America, who
has been elected a director Of the bu-
reau, representing his association and
the millinery trade.
The sincerity of retailers in the as
ISOLATION Is pledged to support prom
Use that retail prices on the carryover
of the 1921 inventory have been liqui-
dated, and that 1922 prices win be
based on the current cost of replace
ment plus fair profit This definite
assurance has been made q prerequi-
site to the opening of the movement
The bureaus telegram to Mr.. Bern
hard reads:
ITO start 1922 right by planning now
TO restore confidence, stimulate buy
ing. speed up manufacturing and
building and relieve unemployment
throughout the country, a conference
held in Washington Wednesday for
INFLATED a program for a nationwide
cooperative campaign, beginning New
Years day, employing advertising, in
tensive merchandising and broadside
publicity, emphasizing economic rea-
sons why the public should resume
normal buying.
You, as president of your associa-
tion are elected director, representing
your industry in this movement, under
auspices of the National Prosperity
bureau which is endorsed by Presi-
dent Harding.
Can you assign a Washington or
nearby member Of your association to
represent you at joint congressional
commission meeting Sunday morning,
10 o'clock, room 70. United States con-
gress, Capitol building, Washington?
"(Signed) National Prosperity Blu
reau.''
Mr. BERNARD renlied.
The year 1922 promises to be a rec
ord breaker for prosperity. Will do all
/ can to help your movement both in
dividually and also as president of the
Retail Millinery Association of Amer
lea, through our magazine reaching
the most important millinery buyers
and milliners throughout the United
States,
"(Signed) HARRY s. BERNARD.
president r. NJ A. A.
A pledge Of sincerity was requested
by the bureau 1t is said that this
pledge was demanded by Secretary
Herbert Hoover before he would sup
port the movement.
'sWill you pledge sincerity of re-
tailers in your association to a pro-
gram for the increase OF volume and
speedup of turnover and reduction
Of overhead by a nation wide cam
paign announcing to the public that
retail process on carryover 1921 inven-
tory have been liquidated and that 1922
prices will be based on current costs
of replacement plus a fair trade margin
essential Hoover must have the ex-
preston OF undivided national support
of retail divisions if he is to endorse
the plan to advise the public to forget
fear to buy things they need for com
fort and enjoyment and thereby re-
store prosperity and employment.
Hoover demands definite assurance
that retailers will back up government
cooperation in the conference. A par
tial representation national retailers
associations including your Mr.. King
today enthusiastically pledges its sup
port. Please wire your offer Of coop
Grafton Washington, Monday morning
'(Signed) NATIONAL PROSPERITY
BUREAU, Congress Hall.
Washington, D. c."