New-York tribune., 1921-03-31
ADVERTISEMENT
PERSONAL
but not confidential
!. Letter No. 43


whiting this series of letters has
been.most interesting work for me;
besides, it has taught me great
lessoh.
I'll had met Henry L. Doherty,
November IS, 1896, when first COM
menoed to earn some real money, m
stead of meeting him November Is,
1e2Ols for the first time, 1t would
havestiven me personal contact with
him Yor twenty-four years instead
of four months and seventeen days,
and ! believe I would have enough
money today to relieve ME of the
necessity of working night and day
in an effort to make amends for the
mistakes Of the past.
One cannot be in the company of
Mr.. Doherty without feeling keenly
the tragedy of going through life
without holding on to some of the
money one earns. 1T is A REAL
TRAGEDY; MAKE NO MISTAKE
ABOUT IT.
Nj. Doherty began his life facing
grim. m.necessities, and so did but
as hesgot along, he put aside little
something all the time, while / did
not have sense enough to keep ahead
of the game.
Now, however, am on my way to
better things, / hope. For months,
II days,.I have actually lived within
my income. Isn't this an awful con-
fessi9n to make for a man who was
81 years old December 10, 1920?
You see how rapidly must move
for the balance of my life if I am
to accumulate a "nest-egg" for my
family.
(.
Frank W. Frueauff, the "Com-
panyss' in the firm Of Henry L. Do
hertys & Company, also began his
life facing grim necessities, but he,
too, laid aside some of the money
he earned, so when Mr.. Doherty and
he formed a partnership they Mad
the confidence of a great many peo-
pie who willingly invested in the Sc
curities they issued to develop their
enterprises.
A young man, starting his career,
should remember that he will never
have amy difficulty in getting back
ing if it is known that he saves some
Of his money and sticks to his work.
Henry L. Doherty 4 Company
have snever forfeited the confidence
of the pioneer investors, who went
along with them from the beginning
of their career; nor have they for
feited' the confidence of thousands
of new investors that have bought
their;securities in recent years.
ThAre is big family Of investors,
numbering nearly 100000, now
holding the securities of Cities
Service Company and its subsidiar-
les, for which Henry L. Doherty &
Company are the fiscal agents.
Would like to be permitted to
write. some day, the romance of
Cities Service Company. Maybe I
will have this privilege, if a new
seriessof letter is started.
IF d new series is started, 7 hope
you will read them, as you have this
series. I know that not every one
has read all of the personal, but
Not Confidential'' letters, and I have
no dpubt that there are a great
many who have not read any of
them. but, at the same time, + know
a great many thousands have read
at least some of them and perhaps
others thousands have read all of
them!.
want to take this occasion TO
thanksall who have read any of the
letters, and to remind them also that
whenever the spirit moves them to
do business with Henry l.. Doherty
& Company, SO Wall Street, they
may be assured that all transactions
will be based on honor.
] also want to remind my readers
that for the first time in the history
of Wall Street, successful institu-
ton, whose personnel is composed
of the rank and file of honest, indus
trious, frugal American working
men ind women, has succeeded in
eliminating from the minds of mil
lions of people the thought that this
greatshnancial center exists only for
the few.
Henry L. Doherty e. Companv
nave democratized Wall Street and
have smade it clear to all people
who Want to invest the money thev
nave accumulated that there are
safe ways of, doing so if they viii
take Counsel of the leaders of many
reliable institutions. '''S
There is much in Wall Street that
the small investor wants to avo;d S
but II he will make up his mind pu, not
TO invest, except upon the advice % of
house of moral and financial 70.
sponsibility, he will have as good a
chancp to become a holder Of % soto q
and rgofitable securities as the r;ch ,
est man in the country.
I started this series of letters with
absolute faith in the integrity and
fairness of Henry l.. Dohertv &
Comuaany. and I close With +bo+ e ~