The Rock Island Argus and daily union. (Rock Island, Ill.) 1920-1923, 1921-10-24

VIII De reduced to minimum in the
degree you keep from putting it off.
te) Your improved cash position
at the end of the year will give You
an advantageous purchasing power
with which to renew your stocks with
the latest design of merchandise, pur-
chased at comparatively much low
er cost prices than similar merchan-
disc carried on the books of YOUR com
pehtors- Thus you should be able to
SEA new and more attractive stocks
at good margin of profit ON account
OF increased turnover
4 If you have any outstanding re-
ceivaoies, press your collections vigor-
Dusty. Get the cash even before the
christmas buying season gets into fun
SWING, for after Christmas it will be
more difficult to secure collections.
because of the general granting of ad-
dllonal credit during this period. If
you 90 not seize this opportunity to
press your own collections some 9th
er mere aggressive merchant will be
pressing his and it will be but a mat
Ter OF time when the over-indulgent
oebtor Will be unable to meet his obi
saClon to the less aggressive of his
CREDITORS As a last resort, if you
can not collect your receivables during
the next two months sell them.
D If you have not so. reduce your
personnel and other cash expenditures
to the minimum Keep everybody
busy all OF the time and at any kind
OF work that you may have to do.
This Will improve the morale in your
whole organization and get the de-
sired selling effort SO necessary to
raise the cash Explain to your per-
sonnet your present unhealthy finsn-
cial position, and other reasons which
you may think justifies your present
strenuous action and what it would
mean to you and to them if you did
not raise the money.
o. Advertise the advantages that
should accrue to your customers on
account of an honest to goodness re-
duction in prices before, and not af-
ter. Christmas
a. Do not allow yourself to be df-
verified from your plan of action by
the bogy of "a price cutting war"
1t Is absolutely important that all
merchants take a certain loss before
ing on the part of the public. It is
not necessary to continue cutting
prices to a point which will not al
low a legitimate profit after the pres
ent high priced stocks have been
llquidated. 1t viii require courage
and strenuous effort to sell your feI-
low merchants and business associates
on the idea of what you hope to ac-
complish towards a general resump-
ton of buying from Moline mer-
chants. 1t will be too late if YOU
wait for the factories to start IN.
There is still considerable buying pow
n IN Moline much of which is now
being exercised elsewhere. Do not
allow what is left to get AWAY! Get
back what has gotten away!
S. Stop buying anything that You
10 not need the worst way. This ap- |
plies TO general supplies as well as
Turn everything you |
an into cash, salvage everything that
las not been used for some time.
D Devise new methods yof effici-
'ncy in buying. selling, in admin |
and in accounting by eIimi- |
lating waste.
You should be glad that you are /
rnable to borrow money at this time 1
md titus perpetuate numberless ex-
ravagances. The above suggestions
hOuld help you to solve your prob
EN- if you have the FAITH, COUR-
AGE and WILL To DO in spite Of
Yours very truly,
T. H.
1913 18th Ave, Moline, Illinois