Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1921-04-27

What the Small Paper
Means to Its Community
great the psychology of pub.
Ety, addressbef merchants of small
country weekly newspape i business Of i've five
thousand dollars year worve thousand dollars to the
business and professional the community and can
be made worth one hundred thousand dollars to
them If you don't believe atStatemen try TO get along
without your paper.
To talk about Supporting your newspaper is about
damphoosh talk about supporting store, bank or
manufacturing enterprise. YOU wouldn't be much in the
world you didn't trade in store have BANK account
and outlet for the energy of the citizens
Too many business men look the local newspaper
as an incubus sort of charity Yet the local as
much public institution the public library the churches
the hospitals the commercial cubwit the diff
ference that gives direct returns in dollars and
cents to the individual and to- the community large.
When business advertises in his local newspaper
it with ayowed intention OF budlng up MS business Dut
he really also helps build uphe town and everything in
it. The professional does because his advertising
helps the town than does hm-dlrectly The man,
professional not for his share OF
the towns publicity parasite taking advantage OF his
fellow men.
looks of its newspaper? If paper of the boosting sor
and backed up by the business and professional men,
doesn't the town get reputation for beng progressve
The newspapers stock trade is publicity. You would
not go into store proprietor to pair
shoes for instances yet the publisher is asked
to give away his stock tradeadyerng for the ndlld
ua or the cy-or sell it oress than COST could
keep count of the demands made your pub
Usher every week, you would laugh.
If business or professional to appear before
this club and ask for business you would ask MN why
he did sell something worth buying and why ne did not
advertise.
In proportion to the benefits individual and general
advertising cheapest things in the world
will tel g not 4aa
crumbs fall from the table of the progressive
who adveses his business and his town. Every time one OF
your stores adveres sale brings people into this town.
The advertiser gets direct returns but the others take adv
tage of his expenditure without cent of cost
You expect your publisher to boost town as one OF
the best on Gods green earth He asked to do things for
which nobody will father the responsibility Every tlme
there opportunity call on him for help 9eu
the functions and value of newspaper as well as
l do; why elaborate?
Let me tell you positively that mediocre news
paper great factor in the growth and OF
community There time when advertising Will not
pay. you do not debt of obligation to your news
paper you to your community The community mas
right expect your cooperation in making the newspaper
representative of your community.
Every time your published IN list OF contrlou-
tors to some charity that advertisingree advertising
that the publisher cheer9y because it boosts the
Every bit of publicity produces direct and Indirect re-
suits for the pays for it. produces results Tor
every other business and professional man OF the town.
whether he evades his responsibility 1t produces re-
suits for every man. woman and child of the community
The country editor pigheaded dealistic indi-
vidua he is out for the same things you afeo MAKE
And his best interests are the best interests OF MS
town.
Do you think fair that he should bear the greatest
part of the burden should give his time, money and
often his very hearts blood to the service of the community
barely living wage and sometimes not even that? Yet
these services offered willingly free premium on an
investment that will return you sure results
Or, do you think it right that few business and pro-
fessonal should their share of the towns public
ity while some others evade their responsibility?
The newspaper civic asset and civic responsible
y That burden of responsibility should be borne by the
business the town. they the ones who beneht
most And that burden should be divided in strict
ton to the benefit possible of attainment.
May Offerings Meeting of First Division w