The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1921-08-30
ny FRANK G. MENKE


The curse of the turf sport is the
advertising tout.
The trickeries INDUCED in by that
collection of parasites in its successful
effort to mulct the public of millions
annually are weird and legion. They
play upon the gullibility of the aver
age race follower-and immensely en-
rich themselves.
They contaminate the columns OF
turf papers with glowing reference to
their ''infallible systems" and their
sure thing horses And the racing
public falls" for it, even though in
calm, reasoning moments that same
public knows it is all hokum.
/ If any living man knew an absolute
| ly sure thing"-or a succession of
them as the advertising touts herald
from their newspaper space = he
wouldn't let the world share the
secret
He'd simply bet his all on the sue
tcession of sure things" and retire in
month with enough money to keep
them comfortable for the balance of a
| lifetime
Wouldn't Be Out With Crowd.
/ If any person knew a system that
could beat the races, do you think he'd
| be eking out an existence by selling it
! for few dollars? Wouldn't he be
playing it-and running John D.
Rockefeller a close race for cash
honors?
The racing lepers who advertise a
sure thing" for the sum of 81, 50, S.,
$40, s25, $50, or 500 usually blosomed
forth guarantee" along the lines of:
IF horse does not win we will
give you the next special free of
charge"
In other words, if you pay SIS for a
tip, and then lose your wager on that
tip the kind hearted slicker will give
you another tip so you can lose more
money. Isn't that sweet of him?
One of the smooth tricks is to sc
, couch the advertisement that the read
er will believe that race mentioned by
the tout is framed" so that his rip
horse cannot lose He processes tc
i be ION the inside" Can anyone imag
! inc a coterie of fixing owners, jockey:
q and trainers sharing their dangerou!
secret with some advertising tout fol
: the purpose of permitting him t.
shrek it to the world?
u Some of the advertisements purpor
= to be that of some ex-jockey. A rattle
: careful perusal of the jockeys of pas
and present has failed to uncover TIL
names of any of the "ex-jockeys" VIII
>. do the boldest advertising. The
might have been jockeys around tan
circuit. Maybe they were only stabl
boys. The probability is that most G
these fellows were never aboard a rea
race horse in their lives.
Few investigate Tip sources-Bu
the advertiser depends upon the fac
that the reading public rarely invest
gates-and SO he gets away with tn
''jockey' camouflage, deceiving tn
sucker into believing, because of ths
"ex-jockey'' stuff, that he must kno'
something.
If there are any real jockeys in tn
:. tipping business, it's a fair wager the
~ the "ex' horse pilots because the
y were ruled off the tracks for some So
~ of crookedness. Who wants to
nc buiness with such a type of citizen?
e The shrewdest of touts advertiS
IL Frequently in this way:
IL 81 have advance information on
a horse that will run in the fifth
= race a week from today. He can
n not lose. Everything is fixed. His
- real form has been concealed. He
VI will make every pose a winning
- one. The price will be juicy"
N Put Out Line of Bunk"
IN The average reader reckons that II
nc tout must have real knowledge if
oS knows the exact day and race. That
IN why the tout hopes he'll reckon. B