The Filer record. (Filer, Idaho) 1919-1930, 1921-02-10

SOMETHING
ron NOTHING
The Record has but three thing
% sell
These are; white space. Job work
and ssbscflp tions. but the greatest OF
these D. white spare
People who would not think OF 80.
INK INTO q store aud asking the mer-
chant 20 hand oai package OF goods
free. eill expect newspapers 10 give
srce OF charge. one % the only three
things they have to sell. namely;
space
n - barely possible that In this
community there are some who do
not yef understand that notices 10 a
newspaper. advertising a function. or
entertainment. where an admission Is
charged. Or goods sold Is subject 10
charge
There may De some who think Il II
al right 10 charge baker FOR adyer-
flslne his products. but an outrage 10
charge some society for advertise
ments 81 cooked food. or other sales,
d seems reasonable 20 the minds OF
s0ne that reading notices OF admis-
sion charges and programs OF thea
ter ~ dvertfaing an d
should be- charged for. but that the
same thing does not hold true when
applied 10 an organization made up
OF many individuals.
They fail 10 see the lneongruity OF
charging a merchant for Advertising.
and rendering the same service free
o. other individuals or organizations.
In the oldcn days when country
editors traded subscriptions for his
wlntora supply OF vegetables. when
print paper was three cents pound.
and when $40 week "hand-peg
ser" set all the type. this may have
been the practice; but Ia this modern
commercial age. with costs soaring In
every department. high rent. high
taxes. modern equipment. the do
mand for speed aud accuracy. four
teen cent news print. and high llving
coats on the part OF newspaper own
ers. that publisher "a poor business
man. aad sooner or later. viii be-
numbered with the thousands OF news
paper failures. unless he makes a
fair aud reasonable charge Tor every
product of hia office. namely sub
ncrlptlons. Job work and advertising
No one admires failure. aud
rundown business Ia AFFECT In the
minds OF ~ customers. Fair and
equitable profits. based on costs OF
production and manufacture are nee
essafy Ia a newspaper and Job print
ms office. the same a. any other bus.
insss.
Tho present subscription price OF
The Record IL t2bo because We be
lieye tho paper Il worth Il. and BIO
eaass costs OF production compel the
charge.
Our Job printlng prices are quoted
from tho Franklin Printing Price
List. uniform list. adopted BY re-.
POO printers turnout tho country.
based GA the lowest possible prices
that may be charged to yield a fair
profit
oar advertising rates are the low
~ compatible with the costs Of
printing aud circulation
This policy 90 The Record Is one
dedicated 10 the apnulldlng OF this
'ommunlsy and every organization
,ad institution ln the community
A. newspaper our mission Is that OF
purseylnr news aud supplying a rep.
itabis Advertising medium.
To render the greatest service aud
10 no most good. at the minimum OF
osi 10 an concerned y our business
,oiley. aud win sontlnae 20 be the
laeccssfai program. not only of news
'apefs. but % all bushes Institutions
ma organizations
The Record wtll continue its prrz.
Int policy o. doinE all In ~ power @
ldvsnee the Interests % the eomman.
-. o. helax a. liberal With it~ means
md ia space. a. = possible. and to
70 an worth While endeas'
~. the same a. any other Filler husi
49, insutatlen. bat u wlll guard q.
az against shose whe would take
rom Il. that Tor which a shoald BE- !
the same A. aay other
aerehant ~ill euard she stock ON bis I
hclses from the shopllftcr
- a
s.s.e.s.f. N