Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1921-07-28
The Endless Chain
Ad
t0. 1921. Western Newspaper unisa.,
BY KATE EDMoNDs

e~Ab 80 ~ dS0tiiiy hOe4 1aSA dAA NOSA-
RE that long to dispose Of news items
relative to their friends, and the very
personal questions which always arise
between lovers, and then Carrie
opend fire with this question:
Opened up on anything YETI"
Jack shook his head.
II have an idea," Carrie then de-
clared, and without going into details
of the questions she forced Jack to
ask, it was as follows:
There was certain manufacturer
of household necessity who utterly
refused to advertise, declaring that
he had no faith In the efficacy OF 1t.
and against Jacks repeated efforts he
had turned q deaf ear. The advertis-
ing agency had exhausted all their
good men on him before consigning
him to Jack, and naturally that har-
assed solicitor and lovelorn young
man was keen to land him.
Jack knew his business, although
he had not as yet made good, and told
Carrie In very few words just what
he thought of her proposed campaign.
The next day 1t was opened, not with
a band or any other noisy demonstra-
tion, but effectively. Within the next
week the crusty manufacturer began
to sit up straighter In his swivel
chair, for his postage bill was visibly
increased, and the mail man carried
two bags and threatened to give over
delivering the mail at all. The nifty
or more dealers in his household COM
modify began to rub their eyes and
send In doubled orders.
Up in the dingy little Office where
Carrie pounded out her usual letters,
a feeling of contentment prevailed to
such an extent that the boss forgot to
knock" and the office boy actually
| washed his face. Jack walked on air,
| and could have been found studying
ads setting forth the delights Of three
and four-room fats. At the end of
ten days he called upon the crusty
manufacturer, sending in his card with
| this line written across the bottom:
IL can show you the ad which 10
| proving its own worth"
"Show him In" Numbered the great
man, for that was just what he was
| trying to find out.
Hello! Well what do you know
was the way the manufacturer greet
ed him, but Jack knew he had some
thing to tell that the other wanted,
| so he waited until he had taken q
chair, pushed back his hat. and then
he responded curtly:
What you are trying to find out.
Business has been rushing you lately,
hasn't it?"
The manufacturer grunted. IF any
of you advertising men give anything
away, I'm here to get It," but he waved
Jack back to his chair. Having thus
asserted his independence. the visit
| or took out his pocketbook and ex-
| tracted q clipping which he laid be-
fore the magnate The latter adjust
| ed his glasses and read 1t.
1t was an ad containing a simple
| statement of the merits Of the house
hold necessity, with the crusty manu-
| facturers name and address below;
and the clipping was cut out so as to
| give the name Of the paper and date
| of Its appearance. After the manufac-
| turer had studied 1t carefully he raised
his eyebrows and asked:
well, what's the answerf'
"This ad appeared once. You re-
ceived enough mall to make you think
cyclone had struck you. Now If that
one ad produced results like that, how
| about regular campaign
The crusty manufacturer fixed Jack
with pair Of shrewd old eyes. After
| he had looked him through and
through, he asked:
IF sign up with your agency, will
| you put me nextf"
ITO whatT Jack asked, although hs
quite understood what was meant.
1.-THE method. I'm not such fool
as to believe an ordinary ad Ike that
would have legitimately brought out
| the responses II did"
Eyes, / WILL" Jack returned heartily,
producing a contract.
Another thing, I'll sign up for rat
Ting good campaign IL you'll take care
| of my account" the magnate contin-
ued, as he shook down his fountain
| pen.
write that into the contract, and
then you will be sure" Jack modest
| ly suggested, and with twinkle La
his eyes the other did so, and as he
saw the amount to be expended Jack
knew he had made good, or Carrie
had, to give that clever young woman
her due.
"Now, how'd you do itT the manu-
fscturer insisted.
easy" was the reply. II put In
the ad on my own hook, and paid for
II out OF my own resources" and be
did not resent the grin of his nearer
at the words. "A certain young lady
and are to be married pretty soon.
At her suggestion, we both wrote to
all Of our friends, asking them as
wedding gift to US to carry on an end
less chain letter OF inquiry about your
prOduct"