The Barre daily times. (Barre, Vt.) 1897-1959, 1921-07-12
VERMONT CREAMERY
AND MARKET NEU S
Creameries Should Not Allow Them
selves to Be preyed Upon
By City Dealers

| ~NNJ
In many of the principal dairy sec
tions of the northeastern states Their,
has been a deficiency in rainfall sine,
spring. This, coupled with hot weather
has made short feed in pastures aut
reduced the milk flow. Unless weathe
conditions should be very favorabl,
from now on there will probably be
shortage of milk in the fluid milk mar
ket during the next five or six months
| When there is a shortage in the sup
ply of market milk dealers seek re
lief in opening up new territory or BY
| purchasing from creameries which ordi
narily manufacture butter or sci
cream. Creamery managers SHOULD be
careful to make the best possible use
of this opportunity to obtain mar
ket for the entire year on favorable
terms or to obtain a substantial premi.
UNI over market prices for milk sold &c
relieve a temporary shortage.
Ownership of any dairy product dur.
ing the period of short supply carries
with it the ability to command favor
able terms. A creamery may command
a substantial premium on the year /
output of butter or sweet cream be-
cause the purchaser knows that he
may count upon certain supply when
fresh goods are hard to get. 1t is not
an uncommon thing for city milk deal.
ers to make offers to Vermont cream
cries to buy milk at market prices dur
ing the short months. The creamery
management feels that it has in its
grasp good milk market. When there
comes to be little surplus i'm the mar
ket, the creamery is notified not to
make further shipments because the
dealer gets plenty of milk elsewhere
The creamery has lost its special but
ter or cream trade and its special pre-
MUM because it failed. to supply its
trade during the short months. 1t must
sell its output on the common market
at fiat quotations.
When approached by city milk
dealer for supply of milk during the
coming short months, the wise cream
cry manager will insist before giving
up an old established trade, that the
dealer contract for definite supply of
milk at market prices for a year or
that a very substantial premium over
market prices be paid for milk fur
nished during the short months. A
creamery winch allows itself to be
preyed upon by city dealers to relieve
a temporary shortage only to be left
without market when surplus time
comes is violating the first principles
of good marketing
Centralized Marketing of Dairy Prod
ucts.
The time has come when the individ
ual cooperative dairy factories in the
state realize the necessity of cooperai
ing to a greater extent among them
selves in order TO assure continued sue
cess. Increased cooperation is nee led
from the standpoint of marketing the
products of these factories One OF the |
biggest problems confronting the coop |
nrative factories to-day is that of ar
irving at some sound basis for eff |
GENTLY and protitably marketing their |
products. This part Of the industry is
not receiving the attention which is |
necessary for the continued success OF
these factories. They are strong unit |
organizations, and practically all Of
these organizations or associations are /
N fairly healthy and prosperous con-
iition However, under the presen.
method of marketing each factory of.