The Semi-weekly leader. (Brookhaven, Miss.) 1905-1941, 1921-04-23
DODGE BROTHERS
APPOINT DEALER
{. E. Day Auto Co. Will Sell
Popular Detroit Car in This
Territory.

announcement is made by Dodge
Brothers, Detroit, of the appoint
ment of the c. E. Day Auto Co., as
their dealer in this city. Mr.. Day
will occupy the Davis Bldg, with a
complete salesroom and service sta
tion. His territory includes Lin
coin county down to Bogue Chitto,
Franklin county east of the Homo
chitto River and all of Lawrence
county.
The remarkable popularity of the
Dodge Brothers Motor Car has caus-
ed automobile men all over the coun-
try to clamor for sales privileges,
but Dodge Brothers policy of quality
in selling methods, as we'll as quail
ity in the car, requires a painstaking
investigation in every instance be-
fore a selection is made. In Mr..
Day Dodge Brothers have a dealer on
whom they may rely for both pro-
gressiveness and fair business meth
cos.
The prompt manner in which
Dodge Brothers assumed one of the
foremost positions in the automobile
industry is regarded as a striking
testimonial to the high regard in
which their name was held by the
public even before they marketed
motor car bearing his name. Prior
to that time Dodge Brothers had
Dullt the vital parts for more than
half million other cars establishing
reputation for thoroughness and
mechanical skill.
This reputation has been more
than upheld. 1t is said of Dodge
Brothers in explanation of their un-
usual success, that they spare no
money or effort in building car to
suit their particular ideas of thor
oughness in manufacture. What
their ideas on this subject mean to
the purchaser of their product may
be imagined from the fact that they
have staff of more than 700 in
spectors who do nothing but check
up on workmanship in the various
processes of manufacture. In addi-
ton there are several large depart
ments devoted entirely to similar
work, such as the physical and che
m1cal laboratories where raw and
finished materials are subjected to
tests so thorough as to leaye no doubt
of the quality.
1t is significant that the first
Dodge Brothers Motor Car ever built
was made up exactly as car made
In the regular line of production
Ordinarily the experimental job"
as the first car is known, is built of
castings because of the great time
and expense involved in preparing
dies for forgings. Dodge Brothers,
however, decided that their expert
mental car should be like the car
they expected to build, in every de-
tail, SO that neither they nor the
public might be fooled" So they
spent almost year in making these
dies and preparing otherwise for a
completely manufactured car. AS a
result, when the car was built they
knew what they had and what they
and the public might expect of other
products. AS further result this
first car, although only an expert
mental job" is still in daily service
on the hardest runs-experimenti
under all sorts of road conditions
and with record of more than 150,-
COO miles behind it. This is but an
Illustration of the many things uni
que in the history Of Dodge Broth
cps as manufacturers.
Public approval of their principle
of thoroughness is seen in the ra-
pid expansion of Dodge Brothers
Works made necessary by public de-
mand. In December. 1914, 1t was a
plant of less than 20 acres. Today
Dodge Brothers Works covers 100
acres of floor space.