Evening star., 1921-08-13
Making Good in Business


en-. at fraction of the COST will work
wonders The improvement of busi-
ness home is a real problem calling for
| all the native intelligence and acquired
education at Woman's command. Fur
thermore, there are the added difficulties
OF dealing with large group Of people.
What the workers want is usually very
different from what you think they
ought to want. The wife who would
help instead of hinder and harm must
have infinite understanding
COunxelOrs on Style.
The suggestions already made have
applied generally to ali women whose
husbands are in positions of indie
pendent responsibility. 1t is not
necessary for me to make specific
recommendations as to special things
that the wives of particular classes
or business men should do I leave
that to their. own ingenuity. satisfied
II they once start to think seriously
on the subject.
But / would like to make one
specific suggestion.
There are many lines,of manufac-
turing and merchandising where sue
cess depends upon the elusive ele-
ment of style. Style is not confined
to apparel. 1t applies likewise to
furniture and furnishings. tableware
1ewelry. architecture. automobiles
IN fact. to almost every kind of busi-
ness. Think for example. of the ef-
rect upon trade when knitting be-
came fashionable.
Women are born experts on style
Moreover. this is field peculiarly
adapted to mans wife rather than
the regular members of his orgapi-
cation. The place to study stylesi is
not at the mill where goods are
made. or even at the store where
they are sold-but in the social cir
cles where they are to be worn or
used.
To show that this is most prac-
tical problem and one especially
suited to women's keen intentions
paragraph from a most interesting
article appearing in the Dry Goods
Economist:
"The heads of departments in
stores that serve the fashionable
trade have the opportunity of ascer-
trend of style. Naturally, it is the
modish woman who first gets the
new ideas. Information along the
same lines can also be obtained
from high-class dressmakers and
from manufacturers of the more eX-
pensive lines of women's wear The
retailers we have interviewed say
they obtain their ideas chiefly from
the fashionable women among their
own customers"
see these omnipotent swings in style
and help her husband anticipate their
reaction upon his business will rem
der him an incalculahle service. Here
is something which ordinarily cannot
be done for him. 1t is essentially an
outside job. 1t is fundamentally work
for a woman and wife.
Protecting Themselves.
In addition to being of great serv-
ice. these womeniwho take an active
interest in their husbands business
are protecting themselves If their
husbands should suddeny die, these
women would not be dependent upon
the advice of some cold-blooded law
yer or some self-interested partner
These women would be in a position
to look out for their interests. So
you see that from every point of view
it's the thing for many more women
to do. If your wife is not doing it,
look into it. Have her get acquainted
with the employment manager, and
especially with the factory or store
nurses. This offers a wonderful op-
portunity to help the business and to
enjoy oneself at the same time.
These suggestions are primarily to
the wife of the man who is in bust
ness for himself. But ever a greater
opportunity for service exists for the
young wife whose husband is work.