The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1921-10-15
An Appeal
(By +. II. Beasley, Beasley's Auto
Supply Shop

(By L. H. Beasley, Beasleys Auto
Supply Shop
Dear Boss
President Harding says, THE mo-
tor car has become an Indispensable
instrument in our political, social and
industrial life" | really must be of
some importance or such a busy man
as the president of these United
States would not give me even the
small part of his time necessary to
make the above statement.
Now please don't think me impu-
dent for what | am going to say but
my kind is so down trodden feel that
it is my duty to present our case.
know you own me body and soul, that
] am at your command and your mer-
cy, forced to accept just such treat
ment as you see fit to give me. If
through this appeal | can be instru-
mental in partly relieving the burden
on my tribe my life has been well
spent.
| know | cost you many hard earned
dollars and my possible useful life is
so short compared to other things
which cost as much that it should
on me which lengthens my life is well
spent because | pay it back to you
in reduced depreciation. Money spent
on me is really dividend paying in
vestment. For instance if | cost you
$4,000 and the average life of any
kind is three years it costs you $667
year just to own me. Now if a
$35 pair of bumpers are put on me
am protected from wrecks and
smashups and another year is added
to my life it costs you only $500 a
year to own me, a saving of $167
each year. Now hasn't that $35 paid
you a dividend?
You spend many dollars on your
house, painting, repairing and beau
tifying it, why? Because you want
it to be comfortable for you to live
in and because your friends judge
you largely by your house, therefore
you take pride in it. And yet you
allow me to go around with my body
rusty and rafting, with my top full
of holes and my whole being covered
with dust and dirt. You ride in me
that way, too, and where everybody
can see you. You like for people to
say you have pretty house, wouldn't
you like for them to say you have a
pretty car, too? If l am as sorry as
you say | am when talking % me,
throw me away, but if | am as good
as you tell your friends ] am, why
not help me keep on being good?
l serve you well, always willing to
go when you want me but sometimes
unable because of neglect. | never
complain and always give you the
best there is in me but | cannot look
my best nor serve you well continu-
ally if neglected, mistreated and my
troubles unattended. The clothier is
your best friend because he helps
you keep warm in winter, cool in
summer and furnishes you with the
means to make a good appearance
among your brothers. The automo-
bile supply man is my best friend
because he supplies me with the
means to improve your comfort when
Using me and to make a good appear
ance among my brothers which re-
fleets to your credit among those who
know you. He knows my needs and
understands my troubles. He can ad
wise you how to care for me more
fully than can | IN this small space.
Many appliances which he has in
stock which are designed for me are
being adopted by the makers of my
successors because the manufacturer
as we'll as the supply man realize my
need of them andsmy increased use
fulness when given their aid.
Go to good supply man and talk
to him about me. | am perfectly
willing to leave my future in his hands
because he understands and appre-
ciates me- He will show you how to
make me the object of your pride
and the source of greater pleasure
for you by identifying me and making
me more comfortable and less trou-
blesome. The expense to you will not
be great and | will instantly respond
and repay you in slower depreciation
as we'll as better service.
Yours truly,