The Glasgow courier. [volume] (Glasgow, Mont.) 1913-current, 1921-01-28
A BIG PROGRAM TO BE
CARRIED OUT IN 1921

There's going to a big program
ahead for the T. R. /. Highway Ascot
alton in 1921, but it is not too big.
The state of perfection to which the
organized states have brought their
organizations has demanded a broader
scope of activities and enlarged ma
chinery for the executive headquarters.
There are big things to be done this
year. So far the efforts of the Associ-
alton have been directed toward prin-
cipally organization and a limited pro-
gram of publicity and road improve
ment
We must make the name of the
Theodore Roosevelt International
Highway known throughout every Sec
ton of the United States and to every
tourist, whether he uses the highway
or not. We must create in the minds
of everyone the knowledge that the
marking of the Roosevelt Highway
means to the tourists what the sign of
the Blue Bell means to the business
man and the telephone user. We have
the goods, but they are of no use IN
less we can sell them to the touring
public.
From the time the automobile owner
began to seriously consider long dis
lance touring as a vacation possibility,
he has been seeking out new and un-
explored touring country. Old trails
and thickly populated sections of the
country have begun to pail upon him
and he is turning to new country. The
T. r. |. Highway offers this and at the
same time we'll travelled roads, i'm
proved to a degree equal to those of
the more southern routes, but in addi-
ton offering every variety of scenery
from the rugged mountains to the roll
ing plains; from well developed agri-
cultural districts to wild, uncut for
ests and beautiful lakes. This is our
stock in trade. All we need to do is
to advertise it.
But while we are telling the tourists
of the great possibilities of the High
way, we must not neglect the matter
of road improvement, which is of equal
importance. There is much to be done
towards making the Highway better.
There are long stretches that must be
graveled and other sections that are
to be hard surfaced, that the tourist
may find all weather roads at all
times. There must be stimulation of
state organizations, of communities
and cities where road improvements
are needed. A close watch must he
kept that every opportunity for such
Improvement may be taken advantage
of and whatever influence possible be
brought to bear that the T. R. |. High
way may receive its share of these i'm
provements.
SO much for the program of publici-
ty and road improvement. This will be
carried out insofar as the budget will
permit, and will depend, to a great ex-
tent upon the cooperation of the state
organizations. Other important plans
of the T. R. l. Highway Association
which are to be launched this year are:
The extension of an invitation to
the Roosevelt family to visit all or
part of the T. r. l. Highway as the
guests of the association during the
coming year.
The obtaining of a complete log and
infmation on the character of the en-
tire road bed.
The establishing of a weekly Road
Condition Service to be furnished to
points adong the Highway and to
points whence the tourist travel ema-
mates.
Stimulation of greater interest in
community and state organization thru
the promotion of state ~sociability uns.
Let's have every shoulder to the
wheel now.