The Birmingham age-herald., 1921-01-16
Back to Selling Is War Cry Of35, 900 Auton7on1iLe Sellers
National Automobile Dealers Association Will Hold An nua Meeting at Chicago During Motor Show There-Charles w. Nash to Make Mas
 ter Address" at Convention

1 St. Louis Mo, January f5.-'Back
 to selling" will be the war cry of the
 s5 900 automobile dealers of the coun- l try in 1921 according to Harry G Moock, general manager of the Nation
 al Automobile Dealers association and
 he has arranged the 1921 programme ! of the dealer convention to fit this idea. The fourth annual convention l of the National Automobile Dealers | association will be held in Chicago during show week there. The conven- tion will be in session five days with the two big membership, days, Janu- ary 31 and February l.
 The annual master address, of the convention will be made this year by i Charles w. Nash, president of the Nash Motor company of Kenosha, Wis. Each year an outstanding in- | dustrial figure is brought before the
 dealer association and this year the
 choice was unanimously Nash. His
 subject will be the relations between
 manufacturers and dealers as neces-
 sary element of the success of both.
 Nash came into the business as 4
 dealer, for many years was 9 sales
 manager and his treatment of the sub
 ject will develop the thought of a
 golden mean of dealing necessary to the proper merchandising of motor cars.
 Three other strong features areepro- yided for the business sessions of the convention. F. St. Elmo Lewis. noted New York advertising expert, will dis cuss the relation of advertising to Leo Piel, affection cago and hundreds of other dealers in the middle west will speak on his suc- cess in what dealers regard as the most highly competitive. motor market in the world Chicago. Peil is presid snt of the Mitchell Motor Car company Of Chicago, distributors, and has been ? leading factor in the fight for better merchandising methods for years. He is president of the Chicago Automobile Trade association
 Something different" in trade as- team talk'' of l.. E. Hooker and Ar thur Livingston, called Measuring the Value of a Territory These two men are considered the leading sales and promotion men of the Burroughs Adding Machine company. They will show by charts, especially prepared for the dealer convention, how it is possible to tell how many automobiles or other articles of merchandise a rade territory can absorb.
 Other addresses will be by H. B. Har- ] per. president; r. w. A. Vesper, treas Irer, and Harry G. Moock, general | of the association.
 A feature which was introduced last | year and which has been tried since | Il numerous other trade associations. | he forum, will be continued this year. | N. H. Cartinhour, of the Cartinhour- 1 Bowman company, Indianapolis Indi- , ma distributor of Federal trucks, and 1 president of the Indiana Automotive | Dealers association, will lead the truck ! lfvision forum and F. H. Greer, Max we'll Chalmers -Hupmobile distributor. | LOS Angeles and San Francisco, will 1 cad the passenger car forum.
 Because rate of a fare and a half 1 'ound trip has been made to the as- ociation by the railroads it is ex- ,ected that thousands of dealers will , Ittend the Chicago show this year who otherwise might have been deterred y the high passenger fares.
 Every dealer coming to Chicago