Richmond daily register. (Richmond, Madison County, Ky.) 1917-1978, 1921-03-19
County Kentucky Saturday March 10 1921

good health. Rockefeller would give
me all he possesses in money or hold
ings for my, stomach, but he can't have
it. Each day sees something accom-
plished. and every job or worn l turn
out I feel that I have done my custto-
mer a service worthy of the hire. y
,have n most wonderful little wife. She
| has stuck to me % years now. so 7
know she must be q dandy to accom-
plsh that. I have a little homo Il beau
| tiful little daughter son grown to ma
turity and now in LIES game for him
Iself Rich? Why. man alive, who can
possibly be richer? Then. 10 add TO a!
the above riches. 7 take down my old
shotgun in season and rambIc through
fields, woods and tangle in search Of
the elusive cotton-taiI, teal and malIard
with my faithful old pointer at heel
| (nOw past II years old and he is 4
happy as I when on the hunt. Then
when ] get back oh. how good every
thing does taste. When night has
spread it's mantle over this good old
universe I settle down in a szood OLD
easy chair, enjoy q smoke and then roll
into bed to be embraced by "AIorphcus"
and never heard another sound until
the break OF another beautiful day
Rich. did you say? Wen. I guess SIS?
mo, not many. You inquired about
riches. not material wealth.
The height of my ambition * to so
live that I may have no regrets for
having lived when tho tim" comes for
me To shuttle off this mortal coil, and ,
Il by that time 10 have accumulated
just enough S. that myself and mine /
may not be objects d charity. This. /
then is my idea Of q rich man. II any !
one enjoys life moro than DO he is F.,
to be envied for his riches. with kind |
est regards. :, J. 2Ir'NEFS. /
Surely a remarkable letter. It
was made the basis o. = leading
article in Printers Inf, OF January !
%. in which the author shows !
how advertising overnight turn
ed the blacksmitii's letter from +
obscurity into q nationwide cam
paien in behalf Of patriotism.
Reproducing the letter Printers ,
Ink says:
"These plain and direct words !
interpreting the true American
ideal of peace and prosperity /
came to the attention Of Mallory
Mitchell & Faust. Il Chicago adj
vertising agency, which inmcdi-
ately purchased space in various
newspapers to give it publicity.
EARLY in the morning the. first
advertisement appeared an editor
of a leading italian newspaper
telephoned asking permission to
use it in his columns. He said ii ;
just his idea Of what ;
should be passed on 10 his fellow
countrynen as the best 2nt;dote !;
Tor radical propaganda. Other for {
elgn language newspapers III sew
eral cities quickly took ii Tip. Thus {
the blacksmiti's homely, sincere
was taken right home [
to many thousands of foreign (
born citizens and prospective cit
izens in the natural unObstrusive
way that could do them the most
good.
"The b1acksmith's letter has
been made the text Of sermons.
Editorials have been written upon
it. 1t has been translated into ma
ny languages and placed where it
could work out best.
advertising men. and in fact
everybody interested in selling
through means OF
printed word, can get from this
incident some worthwhile ideas
and naturalness Of appeal. These
are SO apparent they need not be
pointed out here.
But there is another side TO the
thing. Every advertising man
ought to feel encouraged and in
spired as he contemplatcs the fact
that this powerful message Of the
village blacksmith did not go over