davidaulloa/AmericanStories huggingface dataset:
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-03-15

of space in which to say something as
dry as dust, something that does not
create a single ripple OF excitement
after it is read, if, indeed, anyone
reads it at ali. This is sample Of
the usual stock statement:
Our buyers have just returned
from the Northern markets with a
full line Of the new Spring merchan-
disc. Your inspection is invited.
John Smith 6: Co."
That, my friends, is not advertising
at all in the modern sense of the
word. It is merely contribution to
the support Of your local newspaper.
1t should so down in your ledger IN
the columns reserved for charitable
contributions, it should not be charg-
ed to advertising, because it IS not
advertising.
Advertising is news. It should
carry the same human interest ap-
peal that causes people to buy and
read a newspaper. # you can get
that something into your advertising
which will instruct and interest the
people; tell them something about the
goods and market conditions, service,
style features, real news about the
things they need and want to buy,
you won't have to beg Or force them
to read. They will read cut Of pure
eelf-intcrest and come into the store
anxious to buy your goods. The
right kind Of advertising is real SER
vice to your customers because it
tells them things they really want to
know. Advertising is service. "He
profits most who serves best"
In connection with this subject,
I must say a word about Tying Up
your window displays with newspaper
advertising. When you feature new
goods Of special vadues in your news
paper ad., always arrange window
display Of the goods, so that the two
sales forces will work together. If
the price is the attractive feature put
price card on the article displayed
in the window. Post several of your
newspaper ads. about the store where
clerks and customers can see them.
Always be sure that your clerks know
what you are advertising. Have the
advertised articles prominently dis
played in the store and easEEto get
at. vi 7
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-03-15
IF Georgia was fought, Mr.. Watson
was defeated.
Heads New Party

u NCoi SIX. "oo 1oOSHe' 49,
was defeated.
Heads New Party
In 1896 the Peoples party mum,
bered about two million voters and
had fifteen hundred newspapers. A
plan was made to unite the Demo-
cratic and Peoples party by the nom
nation of Mr.. Bryan for president
and Mr.. Watson for vice president,
but the plans miscarried, resulting III
The disbandirg of the Peoples party
movement, and for eight years the
Populists of the south made no con-
certed effort to do anything.
During this time Mr.. Watson turn
ed his attention to literature, which
resulted in the publication of histor-
ical works, such as "The Story Of
France s'The Life Of Napoleon, y
.'The Life and Times of Thomas JEFF
ferson" and Bethany" 1t may. be
stated that Mr.. Watson's works on
France are considered standard and
are widely used in the study of that
country.
In October, 1906, the "Weekly JEFF
fersonian" was established and in Dec
ember the first number of the "Jeff-
ersonian Magazine" was published.
In 1907 "The Life and Times of
Andrew Jackson" was written and in
January, 1908, monograph of the
Battle of Waterloo was finished.
In the recent state nomination for
U. S. president, Mr.. Watson polled a
Aattering vote, but perhaps the
crowning accomplishment of his life
was the successful campaign of 1920,
in which he Won the nomination for
United States senator. Nearly all the
great daily newspapers of the state,
together with the weekly press, were
against him. He made his own way
mostly through his weekly newspaper,
''The Columbia Sentinel" published
at Harlem, Ga. 1t is stated that Mr..
Watson will take the staff of his news
paper with him. to the national cap
ital, from which it will be issued in
future.
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-03-15
In reaching I'D for the coal of uIick

In reaching up for the coal of quick
turnover, we must not overlook the
possibilities contained in cur selling
organization. Every customer who
comes into the store is q pr -ct for
other merchandise than mat which
has brought him in The bright clerk
will size up a customers possibilities
at a glance and stimulate desire by
showing new things in which he has
reason to believe the customer will
be interested. Take the trouble to
teach your clerks salesmanship, it
will stimulate your ability along that
line.
Have your clerks study the goods
they sell, let them be in a position to
answer any question customer may
ask. That Greg es confidence and
strengthens the customers desire 20
buy. Nothing is so appalling as ig-
norance of merchandise on the part
of salesman. On being shown two
grades of silk neckwear, one at soc
and one at s1.OC, a customer said:
eyes, they are both very pretty, but
what is the difference?" "The diff
erence?" said the clerk, ''Why the
difference is just Soc" That bit Of
salesmanship was not calculated to
sell the s1.00 necktie.
Be timely in exploiting your mer-
chandise. Keep your eye on the So
cial calendar in the newspapers, the
club meetings, the births, deaths,
weather reports and goings and COM
ings of the people. Thus you will be
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-03-15

cost. A store should be like city
water main-tiere should be con.
stant flow of goods from the back
door through to the front. When
merchandise is selected with care,
when due thought is given to the de-
mands of your class of trade, when
buying is done conservatively and
discounts taken, there is no reason
for goods remaining in the house.
If, pcrchance, mistakes are made in
purchasing, lower the price at once
and clear the merchandise without
delay.
And now that we are on the sub
jcct Of quick selling and rapid turn
over, let me say few words about
the great force that makes quick
selling possible-ADVERT1SING! l
find that some merchants don't like
the picture that the word advertising
brings up. When you mention that
word they have visions Of forced
sales, sacrificed profits, big bills from
newspapers and a general feeling like
"the morning after"
When you find merchant who
feels like that about it, go and look
at some of the advertising he has put
out. Read some of the statements he
has expected the public to believe
and respond to. I venture to say
you do not have to search far to find
the true reason for the headache
Advertising has been horribly mis-
used. In many Instances it has car
ried thoughts and words that mer-
chant would not dare to pass out to
his customers over the counter. Il
has been looked upon as means of
framing up cheap tricks, with the
idea that the public believes every
thing that it sees in print. 1t has
failed, and it has deserved TO fail.
On the other hand there is another
kind of advertising that has no force
because it says nothing. A merchant
goes to the markets and spends days
in eo1octipr por, apJ q 1.-Two ot;1yo orooJr
with all sorts of selling features that
have appealed to him when buying
them Does he put these attractive
features into his advertising? Does
he tell convincingly just why the val
ues are so astonishingly good, the
styles so striking and attractive? He
does not. He buys a quarter page
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-03-15

Aldermen are much Interested IN
safeguarding the health OF our peo-
pie. Bat after all, the people them
selves must work together : aly-
thing worth while is to be accomplish
cd. The health Of every pcrson in
Newbcrry is greatly dependent upon
every other resident of the town.
In Clean Up week let every resi-
dent of Newoerry do something to-
ward cleaning up our town. Proper
ty owners and those VINO rent prop
erty Or have the same in charge are
earnestly urged to see that their pre-
misses, buildings, out-building, yards.
grounds, bitches, drains and alleys are
made thoroughly sanitary. Every
thing and every place that helps to
breed flies and mosquitoes should
nave careful attention. Closets and
privies should especially be looked
after.
The boys and girls of Newberry
can help much in this great work to
protect life and prevent disease. 1
hope the public school teachers, white
ard colored, will give health talks to
their pupils and get them interested in
Clean Up week.
Remember that the health force of
the city is at your service. When
you get ready for your trash to be
moved, telephone Mr.. S. T. Matthews,
the health officer, at No. 26.
In cleaning up your premises be
careful when you burn any trash to
see that fire does not get out. Also
take care not to put trash into the
bitches along the streets.
Let us al be reminded that can
ounce of prevention is wo|a ton
Of cure" Let US clean up Mewberry
in Clean Up week and keep it clean.
Respectfully,
EUGENE S. BLEASE,
Mayor.
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-03-15
CLEAN Up WEEK BEGINS MARCH
2lSI

To the People of New'berry:
At the request OF the Board OF
Health, the City Council has set apart
the week commencing Monday, March
2lst, as Clean Up week. ! am direct
ed by the council to call public at
tention to this matter.
The members Of the Health board,
the Health Officer, the Mayor and
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-03-15
ADVICE TO RETAILERS
BY COLUMBIA MERCHANT
F. B. Shackeiford Points Out Con-
structive Sales Building Program
in Address

The following address was deliv-
cred last week before the Retail Mcr-
chants Bureau of the Rock Hill
Chamber of Commerce and is repro
duced from The Rock Hill Herald Of
Friday, February 25th:
Business conditions are in a con-
stant state of change and evolution.
The mind 1cf the buying public chang
es with the change Of conditions.
Last year we merchants worried our
selves trying to find goods elaborate
and expensive enough to meet the
public taste; there was demand for
everything we could secure. It was
sellers market.
Today we are confronted with an
exactly opposite set Of. conditions.
Sales must be forced; unusual values
offered to coax the shy dollar from
its retirement; it's buyers market.
The Rotarians have a slogan which
says, ole profits most who serves
BEST" and with a buyers market
ahead of US for 1921, it will be we'll
for US retailers to keep those words
in mind.
What sort of service will force
business ahead in 1921? Are we &C.
ing to meet the demand for lower
prices. by lowering the standard of
merchandise? l think not. Our GUS
toners have had taste of the bess
and they are not going to be satisfied
with inferior goods. A taste for the
luXuries remains even though the
purchasing power has been reduced.
How, then shall VIC meet these con-
ditions?
Lower wholesale prices are, of
course, going to help some and give
us greater merchandise values to Of
fer than we, have had for several
years. But we are going to go deep
er than that into the matter of SER
vice and trim our margins of profit
very close if we are intending to
forge ahead.
With overhead expense still high,
how are we going to offset the loss
of close trimmed profit margins.
There is but one answer to that que1-
ton. Increased volume of sale and
quicker turnover, and buy today, sell
tomorrow, and buy again next day.
That will keep stocks clean and al
low US to take advantage Of falling
markets. If some of US had pursued
that policy in 1920, we would have
put in less slecpless nights when pric-
es began to hit the toboggan and we
were loaded with goods bought at the
high peak of figures.
I sometimes think that merchants
have not got deep enough into the
study of turnover, they have paid
little or no attention to the length
of time merchandise has been in the
house. They have bought and stored
: away goods until such time as money
became an urgent need to meet obi
cations, then they have sold madly
and furiously without considering
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1921-03-15

In the Temple of the Sun, at Baal-
bee, are stones so feet long, "a feet
thick and IS broad, each embrac-
ing $4,000 cubic feet.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-09-07
TROOPS WILL STAY
Thousand Federal Soldiers to
Keep Order in West Va.
Twenty Sixth Infantry New
Entraining for Home.

Charleston, w. Va. Sept THE
Twenty-sixth infantry early today
awaited special trains to carry it back
to Fort Dix. n. J., whence the troops
came late last week for duty in the
Logan Boone county district. where
disturbed conditions obtained at that
time. The chemical warfare service,
which arrived with the Twenty sixth.
expected to entrain during the day for
Edgewood Arsenal. n. j., its home sta
ton.
Favorable reports continued to
come in from the Spruce Ridge Fork
region. They indicated that the op-
Grafton of mines was being resumed
and that federal troops were expert
encing no difficulty in maintaining
order.
Approximately 1000 United States
soldiers will be left in the recently dis
turbed West Virginia coal fields when
the contingents ordered withdrawn
leave. These recalled are expected to
be on their way to home stations by
tomorrow.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-09-07
WIN OUT.
Cotton Raisers of South Not in
Stampede to Sell.
Upturn of Market Only Makes
Them Hold Longer.

Atlanta, Ca, Sept. 7-.Disregarding,
SO far as the market is concerned. the
fact that spot cotton in every south
ern market now is commanding 20
cents a pound. or something near 1t,
southern planters are sitting back.
smiling and waiting for the price to
go higher.
The fact that the recent sensational
advance in the price of this staple,
which is the backbone, ribs and all
the rest of the south's business an
atomy, has put more than half
billion dollars in the south's pocket
book. is only being realized on in this
fashion:
/. Banks of the south are now Of
fering to loan rs per cent of the value
of the cotton now held by planters,
the first time such a generous offer
has been made since the days when
cotton was commanding around 40
cents a pound which was during the
war.
2. Shrewd business directors of the
south's rehabilitation are taking ad-
vantage of the sudden prosperity to
preach to the farmers the fact that it
is decreased production and co-opera-
tive marketing agreements which
have sent prices up. They are urging
that it be continued.
8. Farmers are now realizing that
they can raise something besides cot
ton at profit and will continue to do
so. The south, in a broad sense, has
ceased to be a one-crop country.
Rough figures show that about
$780, 900 bales of cotton of the old
crop are held in the United States.
The new crop is estimated at about
100000 bales with a tendency to
lower this estimate in some quarters
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-09-07
EAST SIDE NEWS
Notes md personals by Mrs. H. d.
WadIeigh. Call Blue 1921 or $3.50.

Mr. and Mrs. r. F. Reser were pleasant
ly surprised by a number of their friends
at their home near Rossville. There were
fifty eight guests present. All brought
we'll filled baskets and every one enjoyed
fine time. The guests were: Mr.. and Mrs.
Martin Mason, Mr.. and Mrs. James Mason.
Mr. and Mrs. Wyatt Reser and children.
Mr.. and Mrs. Harve Reser and children.
Mrs. SiIas Cooper, Miss Melvine Cooper.
Miss Goldie Reser, Miss Mollie Schiveniner.
Mr. Carl Tremble Mr.. Silas Sturgts. Mr..
VIII Mason, Mr.. Joe Eeser and Mr.. Walter
Pense, all of Topeka Mr. and Mrs Wyatt
Reser, Mr.. and Mrs. Earl Daniels and chill
dren, Mr.. and Mrs. ]. c. Reser and daugh-
ter Wilma, Mr.. and Mrs. Martin Whearty
and children, Mr.. and Mrs. W: L.. Reser
and children. Mr.. and Mrs. Clifford Som
Mrs. 3. F. Reser. Mr.. Ed Whearty, Mr..
Archie Newman and Mr.. Everett Reser, all
of Rossville.
Mr. William Mcmahon Of Denver. Colo.
has come to spend the winter with his sis
ter. Mrs. Kate Papin. in East Sixth avenue.
Mrs. William Sexton is quite Ill at her
home in East Sixth avenue
Mrs. Rose Jones of Kansas City spent
Monday in Topeka the guest Of Miss Gussie
Losh at her home in Lake street
Mrs. J. r. Norton was pleasantly sur
prised Tuesday evening at her home In
Elliott street by number of her friends
The guests of the evening were: Mr.. and
Mrs 1. II. EIlenberger. Mr.. and Mrs. w. L.
MT. una MIS-. II. H. FliiltHdll. heN
and Mrs. F. F. Ogle Mr.. and Mrs. William
Hogle, Mr.. and Mrs. Donald Alexander, Mr.
and Mrs. J. B. Norton. Mrs. Mary Taylor,
Mrs. Mary Norwood Mrs. John Alexander,
Mrs. Harriet Gilyeat. Miss Beulah Starr,
Miss Nellie Hogle, Miss Helen Alexander,
Miss Gladys Norton, Miss Helen Norton.
Mr.. Frank Ogle, Mr. Clarence Heathering-
ton and Mr.. Lou Griffing.
Mr. and Mrs. Paul Wilson of East
Orange n. J., are spending a few days in
| Topeka the guests of Mr.. Lyman Ticknor
at his home in Lafayette street. They are
enroute to San Francisco Cal, where they
will spend somet time. They are maxim g
the trip overland.
The members of the Spanish GoIdina
| Opera company of New York City, who
are playing at the Novelty theater the first
part of the week, are the guests of Miss
| Gussie Losh in Lake street. They will
| leave in a few days for st. Louis Mo-.
where they will open an engagement
Mrs. Catherine Billings and Mrs. f. NJ.
| Richards motored to Ozawkie, Kan, today
| club.
The Olive club Will be entertained this
| evening at the home of Miss Frances Jones
| in Highland Park.
The annual election of the officers of the
| Seward Avenue Baptist church will be held
| this evening in the church. All members
are urged to be present.
| The picnic to have been held this eve
| ming at Gage park by the members of the
| nitely.
| Mrs Herbert Geer and son, Edward.
| have returned to their home in East Euc-
| lid avenue from Port Ore. Cal. and Albu-
| querGue, New Mex, where they snent the
summer.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-09-07
TO COMPLETE PAVING SOON
Work Will Be Finished Before Cold
Weather, Says Hancock

hCaLnGEs says AuHNOCk
"All paving which has been petit
TONED for on both streets and alleys
will be started on Immediately and
everything will be completed before
the cold weather sets in"
This was the statement made this
afternoon by William S. Hancock,
commissioner of streets and public
works, when informed by the State
Journal that citizens interested in the
paving of the alley between Mulvane
and College avenue and extending
from Twelfth to Huntoon streets,
some time ago, were demanding to
know when the work was to be car
ried out.
Commissioner Hancock admitted
there had been some delay in getting
at the paving of the alleys, but he
said the heavy rains had hindered the
work to some extent and that atten-
ton las been given to the paving of
the streets first because they were
considered as being of more impor-
lance.
1T was necessary to finish the paw
ing on Topeka avenue near the fair
grounds before the fair said Han
cock. and the paving of streets in
general has been put ahead of the
alleys. However, the work has reached
the place where we are now starting
on the alleys and we are putting on
extra men so that the work can be
pushed along as rapidly as possible.
We expect to lay all of the paving
that has been petitioned for, this fall
and will complete it before cold
weather"
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-09-07
NO fall FASHION SHOW
Merchants Association Decides to
Leave 1t to Individual Merchants.

Merchants Association Decides to
Leave 1t to Individual Merchants.
No United Fall Fashion Show for
Topeka this year.
The Merchants association direc-
tors today noon decided to leave the
fashion show question up to the indi-
vidual merchants. Several stores have
already made elaborate plans for their
own showing of new fall merchandise.
Others lacked the enthusiasm neces-
sary to put the event over in a man
ner that would be creditable to the
city as a whole.
Managers of the stores that had al
ready made plans for individual show
ings expressed willingness to CO.
operate in the United Fall SHOW. 1t
was decided to put the Fall Fashion
Show on the program for 1922. and Il
committee will be appointed early in
the year to formulate a detailed plan.
Something more elaborate than ever
before attempted in this l:ne will be
evolved and every member of the
Merchants association will be asked
to fall into line.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-09-07
HOLD BIG PICNIC
Bell Telephone Employees at
Play This Afternoon.
Hello Girls VIII Attend in
Shifts and Maintain Service.

The employees of the Kansas Bell
Telephone company held their annual
picnic at Ripley park this afternoon.
The program started at 1880 o'clock.
The picnic is held annually under the
auspices of the management of the
telephone company and the Employees
association.
The program for the afternoon con-
sists of a seven inning baseball game
between the linemen and other out
side workers of the company, and the
employees who work in the offices.
The special feature of the afternoon
will be a five inning baseball game
between the girls who operate the toll
boards and the girls on the local
sWitchboards. There will be a base
ball throwing contest for the ladies.
A prize will be given to the winner of
this event.
Contests on Program.
The rest of the afternoon is made
up of a tug of war between sixteen
men, who will be selected from the
crowd at the picnic. A 1OO-yard dash
for ladies will be a part of the pro-
gram. Also the ladies present will
participate in a potato race. There
will be a 1O0-yard dash and a shoe
race for men. A pop drinking contest
will conclude the afternoons events.
At $50 o'clock there will be a bas-
ket lunch. Each party at the picnic
to 1880 there will be dancing for all
who wish to indulge in this popular
form of parlor calisthenics.
Refreshments will be served during
the intermissions in the dances. The
switchboard operators will attend the
picnic in shifts. This will enable the
citizens of Topeka to obtain adequate
phone service. All persons who have
any occasion to use the telephones
this afternoon and tonight are re-
quested to exercise Christian patience
if they do not obtain the regular eff
cient service rendered by the opera
fOre
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1921-09-07
THREE ESCAPE FROM JAIL
Gain Their Freedom by Saving Bars
Near Window.

Near Window.
BY saving thru and bending back
two strong iron bars in a window on
the north side of the .'bull pen,"
three prisoners escaped from the city
prison early this morning. Two other
prisoners in the bull pen" were
asleep and did not get away.
Those who escaped were J. Preston
Buster and R. B. Dishman. alleged
drug addicts, and Clyde Wilson. who
was being held for investigation.
They have not been recaptured. Since
the two alleged dope fiends could not
be prosecuted on any specific charge
police are clad to be I'D of them and
hope they will leave town, but regret
was expressed that Wilson escaped.
He was picked up several days ago
and it is believed he may be wanted in
some other cities on serious charges.
Tools which were used by the pris-
oners in saving their way out were
not found. altho it would have been
easy for any on~ to enter the prison
yard by way of the garage and hand
them a saw. After the iron bars were
sawed thru a table leg was removed
from a table in the bull pen and used
to pry the bars back sufficiently to
allow the passage of a mans body be-
tween them.
A case knife made into a saw was
found in the jail several days ago.
Recently a man tried to escape by
climbing up the chimney and would
have gotten away had it not been for
heavy slab over the top. About two
months ago an attempt was made to
tunnel thru the rock wall, which is
crumbling with age.
The Jail is getting in such a condi-
ton that officers do not risk placing
desperate prisoners in the bull pen,
but take them to the county Jail for
safe keeping.