Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1921-10-27
CONCERN ENNOBLES
ROUGH STUFF"
HARDWARE WORLD HAS AN
ARTICLE ON ABRASIVES
COMPANY

If ever manufacturer was open
to opportunities for the services of a
poet laureate, that is the Wausau'
Abrasives company, of Wisconsin,,
even in spite of the fact that their
product-abrasives- hard and un-
spiritual, seemingly unpoetic,' say 5
the Hardware World in story on
the Abrasives company.
''The rougher, the better for Wau-
sau. Rough finish on their best pro-
duct. No censor bans this ruff stuff
Their ruff stuff admitted into the
best regulated families. Worthy war
riors of, Wausau, Wisconsin, smooth
off the worlds rough edges.
ITO consider the possibilities:
Here's a business consecrated to
smooth down the worlds rough edges,
here's an industry with sand and grit
at its very heart. In this age of the
risque and unrefined, here's perfec-
ton and ennobling of ruff stuff
Here are men who go into the quar-
ries of stone and into the pits in the
rough places of earth to tame and sub
due these sternest products of nature
to be mems most delicate, finest, fin
ished handmaidens.
POpularizes Product
Moreover, the Wausau Abrasives
Co. has gone long way in populariz-
ing, refining, perfecting their full line
of abrasives. They have suggested
to the merchant methods for their
sale and use, which makes ruff stuff
more attractiveness of the pack, the
finish of the product, the refinements
and specialization in uses to which
abrasives may be put. AS a result,
the trade is offered full abrasive
line, coupled with an adequate sales
line" TO go with it.
'P. w. Sawyer, it's president, is the
man responsible for the policy and
conduct of the company. 1t has been
Mr.. Sawyer's energy, his leadership,
his vision, and his ideas that have car
ried on and built up an industrial
goodwill more than sufficient to push
aside all obstacles and threatened in
fuenceS of restraint.
Mr. Sawyer was originally a New
England man and the thoroughness,
fairness, and thrifty enterprise that
he gained from his early training and
environment, he applied on his entry
into the business world with the IN
ion Sandpaper Co. For making sand
paper and abrasives is a specialized
business, and Mr.. Sawyer has been in
the midst of it since 1893. Before or
ganizing his own company, he was al
so with Armour G Co. for time.
Complicated
Making good sand paper and en-
cry cloth is far more complicated and
difficult than using them. From Rib
Mountain, the highest point in the
state of Wisconsin, and famed for its
pure silica quartz deposit, the quartz
boulders are split by dynamite and
then hauled on sleds to the Wausau
factory. There the quartz is success
sively cleaned, crushed under the pom
derous rollers, accurately sized
through silk boiling cloth, carefully
and scientifically glued to the proper
paper or cloth backing with the adj
hesive appropriate to the grit, then
dried in hanging festoons, cut into
sheets or colled, counted sorted and
tied.
Sounds simple enough but. the
skill, the experience, the care, and
the quality of materials, equipment
and workmanship are always a gauge
of the resultant product.
me company mas issued DOCK
let for the use-of the trade and the
abrasive consumer, which goes thor
oughly into the varied and proper u.s.
es of sand paper, and in justice to the
article we cannot attempt to abstract
it or reproduce it. No merchant OF
salesman who handles sand paper can
consider himselg thoroughly equipped
until he has this article in his posses
sion. ,
THE Wausau Abrasives Co. is rep
resented in the West by the Sprake
Sales Co., with offices in Los Angeles
San Francisco, Portland and Denver