The Mena weekly star., 1921-05-26
ADVERTISE" SAYS
 DR. lEE STARKE
New York Evangelist Gives The Star His Idea on Way to Reach the People and Do Good--Kind Words
 for Mena Paper.

l Evangelist Dr. Lee Starke of New York City, who is now conducting a very successful revival at the South ern Methodist church, said to a repre- sentative of The Star:
 "I believe in advertising. It is the greatest power in the commercial world When goose lays an egg, she just waddles off as if she was ashamed of it-because she is a goose. When hen lays an egg-ah, she calls Heaven and earth to witness it. The i hen is a natural born advertiser. Hence the demand for hen eggs ex- ceeds the demand for goose eggs and the hen has all the business she can attend to.
 "Yes, I believe in advertising And 1 am sure that l am not sacreligious when affirm that l am quite positive that if the same conditions existed then as obtain now, Jesus Christ would have sent his message of sal vation of peace, of His love, and of His good will by telegraph, by wire less telegraph, all over the world, and almost every man and woman in the civilized world would have heard this great message in his or her flaw orite newspaper at the tea table. 1 believe that Jesus Christ would have recognized that the newspaper was the greatest moral force in the world, and that He would have used the press to reach the masses as we'll as the classes.
 ''I believe that every church should advertise it's meetings, and pay for that advertising just as the church pays for it's light, heat, or even it's pastor My own church sets aside 10 per cent of it's income for publicity. Advertising is the greatest force and factor in the commercial world, and 1 for one, propose to use this great power for the glory of God wherever and whenever can. Of advertising Gladstone, England's grand old man, said: Nothing can make money without advertising, save a mint"
 John Wanamaker, America's great merchant prince, said: "It is impos- sihle to build up large business without advertising. Publicity is an evolution of modern industrial com petition"
 Lord Roseberry said that "adver- Using is the great advance agent of plOoPSAityy it iS uiiducotiVidDi4 tuc most wonderful modern commercial agency"
 Some of the business men of Mena do not seem to realize the great value of the horsepower of advertis- ing in their business. 1 am really surprised at the small amount of money they invest in advertising.
 Advertising will make two blades .f before in business. q never claimed to be great preacher, or a great orator; l am simply an advertising agent of the Lord Jesus Christ. I have no higher ambition; i want no greater honor than to magnify Christ, than to publish the good news of sal- vation to the world.
 You have a bright, breezy, brainy paper in The Evening Star, and the citizens should be proud of such an institution. The Star is the only daily paper that know of in Amer ica published in so small town that has not missed an issue in over twenty years.
 "The Evening and Weekly Star cover Mena and Polk county like the dew, and I want to sincerely thank you for the great help you have been to me in my Mena campaign. be- lieve the publicity you have given my work has been largely the means of bringing out such crowds night after night. Then, too, want to thank you for publishing my sermons. can only preach to about 600 in the church, but thru your daily and week. ly paper can reach nearly 5000 homes each week, and people in many homes, that never darken the doors of any church"