Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1921-06-10

untruthful. Were they to publish all
that is offered, the "easy mark OF
your community would keep the post
master busy making out money or
ders to leave the city.
In this section, there are many far
mers, stockmen etc, are you getting
their business? Don't be too sure.
Visit few of them and see how
many mail order house catalogs you
will find there.
Why not meet this competition as
you can? How? Use the service OF
Uncle Sam and your Job Printer.
Write intelligent, straightforward
letters and have them printed or dup
Heated and send them to your custo-
mers When you have secured some
article that interests the ladies, let
them know it. You know your Gus
toners; make a list of them, then
make list of these who are not as
good traders as you would like them
to be. A farmer ten or twenty miles
away would far rather give you an
order than send it afar and wait days
for the goods. The public Is willing
to nav for service. Let the public
know what you have and that you
not only sell but serve and the best
way to do so is thru Advertising
the Creator of Business.
All advertising is good, but there
are some lines that are better for
the individual concern than another
would be. The copy must be care
fully prepared. It should contain a
truthful statement of facts, for
TRUTH inspires confidence, conf
dene begets sales, sales make sue
ess, therefore Truth equals success.
The copy that is right attracts more
readers than many news items and
stories. If an ad is not read, It is
because it lacks that magnetic force
born of inspiration and truth. Per
sistent advertising pays. Hit and miss
shots are expensive. Pears, the
great soap men, spent $250,0O0 pei
annum for advertising. Their bust
ness amounted to millions. They
concluded to dispense with advertis
ing and did so for six months
They found that the business fell Of
35 per cent and then they got busy
and spent $6,50OO,O 900 to recover thu
lost trade.
J Throughout the war, debarret
: from all trade, the Germans hav'
advertised constantly in China
Trade organizations caused newspap
ers and magazines to refuse these ad
when possible, but the German knew
that the Chinese bought according t.
his familiarity with the "Chops" o
trade mark and to keep that trad
mark alive, has been the aim thru
out the war
) Locally, use your windows. us
your telephone Often a lady ha
Z asked for an article and you wer
) "just out" When later you get tn
| article, it would mean money to yo
< If you would call the lady up. Kee
? your windows attractive. Every on
r does not know all of the goods tina
r you carry Change your display FIRE
: lquently Watch the methods OF tn
> large department stores and mail OF
) der houses. One who will not prof
from the experience of others is des
tined to be in the has-been class.
Many of the practical Pioneers /
t this great West. You did not hes
tate to use the trails made by others
If you had, then you would have ha
harder time in getting where 20
are. Use the Business Trails tina
, are cut for you. Use the Lamp
of experience" that are lit for you
) Then start your dynamo to work an
through the electric powers of you
Z own mentality, present in simple
5 truthful facts your ADVERTISINt
5 THE CREATOR OF BUSINESS.