Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1921-10-28
MERCHANTS SALE
RVICE IS NEW
ENTERPRISE HERE;
Combination Of Forces Announc-
ed To Serve Stores OF All
South Geogia

Announcement is made today Of
the organization and launching in
Americus Of the Merchants Advertis-
ing and Sales Service, a combination
Of forces which is intended to be of
real benefit to the merchants Of
South Georgia and which, at the same
time, will center in Ameicus busi-
ness activities of considerable scope
and volume.
This new Organization is launched
by Lovelace Eve and w. S. Kirkpat-
rick, Of Americus, and f. C. Dono-
van, Of Macon, and Mr. Donovan will
henceforth make Americus his head
quarters.
The organization come into being
through realization of definite
need for ito supply a service to
merchants that all need at one time
cr another, and a type of service that
II has not been possible heretofore TO
obtain al a>moderate or reasonable
price.
For some months the South has
been flooded with special asales
agents, or promoters, who contrac.
with merchants to supervise special
priced sales in their stores. These
men usually give little more than the
initiative to the merchant, and then
collect substantial fee for small
service and Indifferent results. That
is not service, and it is to supply
this very lacking service that this
combination Of men. and forces,
@rainod for this peculiar work, has
been entered into.
Mr. Donovan IS an expert sales
manager, of number Of years eX-
perience. He knows merchandise, sell |
ing, arrangements Of stocks, prices, |
appeals to the public and all The de- !
tails, large and small, that go into !
the putting on Of successful sale |
which will bring merchant greatly
increased business and add to its I
store of goodwill from those VINO pa
tronize the merchant. Mr.. Eve, who !
is business manager Of The Times !
Recorder, is an advertising specialist |
He has made it his business, and be- |
cause of his eXpertness in it, is able |
to bring to the service something of |
great value 20 the merchant, that |
many other sales services do not offer |
Mr. kirkpatrick, who is editor Of Tie
Times-Recorder is a publicity man |
Of long experience, and will advise
and assist in all sales promotion /
work and the publicity SO necessary |
thereto.
Behind the three is the excelently |
equipped printing plant of The Amer |
icus Times-Recorder, equal to the
best in the South Included in the /
service rendered will be the free use
of the choice of thousands upon
thousands of up-to-date advertising
illustrations of all kinds which are
on file in The Times-Recorder Office,
which will permit of individually |
styled announcements Of any and all |
descriptions.
Circulars and advertising matter OF |
all sorts in connection with his mer-
chants sales service will be printed
in The Times-Recorder office, where
facilities are ample for handling the !
largest and most painstaking Jobs in
the shortest possible time and on the
shortest notice.
All of the field work for the pres
ent will be done by Mr.. Donovan, |
who is an expert in this line, and who
has just completed a series Of very
successful sales for Americus mer-
chants. AS the demand for the ser
vice grows, other expert sales mana |
gers will be employed under his direct
and personal supervision to extend
the service wherever called for.
A number of contracts already
have been booked by the new concern,