Newark post. (Newark, Del.) 1910-1969, 1921-06-08

is than country printing plant or newspaper
ofce-it institution Small it is but institution
nevertheless has history, traditions and atmosphere 1t is
different Ony few years DID, yet the events making its
record interesting and have made their impress Whether
for good ill will be told by associates contemporaries
and those who follow Traditions cluster around youth
and they within the walls of shop Dreams they
but the Head Heart and Hand making them
tangible So fixed of them that Code unwritten
though be- becoming recognized by all who work and play
here There written rules laws but unconsciousy
ALL there has developed morale that honor and love for
the place. will brook violation. Why is it," said
observer that every who works kels staunch
champion? nothing there but impractical and dis
tored idea of printing plant
Ah friend has, by his very question, proven his
Of observation. The very fact that Kels-craftsman
Keschampon shows clearly that the Idea practical and
not distorted after ALL Why this is difficult explain
We do not know ourselves But which is the big
feature Atmosphere applied Institution easy
to define Spirit of the Hive Morale Craft spirit similar
terms but not quite synonymous Atmosphere has these
qualities and One here and escape These
simple walls substantial these aers square, these grounds
out in the open-hold something than the ordinary
shop Sunshine and laughter thought and energy pay
and determination good cheer and hard wora with the
realization that doing something worth while of the
worlds work. the best can-make up the atmosphere at
kes That's why those who work here champions They
know that long the unrten Mssa of Kes their rule
of conduct, that Ke theirs both give and receive
And still there are Dreams of Kells of tomorrow Like
all Dreams all IDEALS all Institutions worthy of name Kells
not but is to be- But that for the striving and realization
Today there hard practical problems Costs overhead
dePeclaton labor devices and tmesavng methods
purchasing stoc-a these are intricate problems reo;rn
the closest attention For after ALL Printing is competitive
business. OTIS of work purely commercial such as bust
ness-torms bulletins and price lists The customer wants
them done WELL but just that He does not want
time spent the job and the price of right is of consideration
30 that must judgment and caution in the time spent
on piece OF work To Judge proper proportions applies to
printing in large degree.
That we accomplishing these is proven bv gradual
out sure growth or business Our prices meeting earessv
those OF the large city plants and the small Job Office We can
compete into consideration of course
'he quality OF work and understanding of the customers
WISHES Estimating difficult in the Trade of Printing Gus
toners should study the trade merchant wants 1000
envelopes manufacturer 5000 catalogues So he writes for
esmates receiving quotations with him. shocking varia
tons Why, says he, this great difference An ltra
on from his trade best Suppose we wrote him ask
ing quotations doz Shirts two coors Blue tie TX J
collars and pair tan Shoes He would aueh-and WIKI cod
cause he would want know STYLE quality etc efte
""ch ne could estimate and probably land the order
SO with Printing So many fail to give instructions ~ -
11o grades OF stock, arrangement of types setting of
eoors. The Printer suggests something nan;no nr;ce
oeher Printer is solicited who suggests someb;n h
cheaper stock printing and appearance of lob is sod H.
who gets the best service the best work ~ h |
cost is the man who gives his confidence 70 +h
same as he does to the Architect who helms him l NC
ne assists with Details selecting of materials b th noi
that attend usually such confidence Kels Cftn,a
ing ''lS more every day. They are Consulting Printers
Quality Of Work, Service rendered and pces bxa.l
Nells are worth investigating. ' ~t'"'seo al
THE CRAFTSMEN AT kELs