Imperial Valley press., 1921-04-12
CANTEL0UPE
CROP v Ill
bELARGEST
{ VI R
State Vegetable Association
Has Found Advantageous
Market for Melon Output
of Member-GrOwers of the
Valley.
Especial to The Press)


SAN FRANCISCO, April 12.-Gil-
is greatly pleased at the showing made
by the Imperial Valley Vegetable
and Melon Growers ASSOCIATION, one
of the junior cooperative marketing
associations of the state, which was
formed with the advice and guidance
of the state market commission.
This association, which is composed
in its entirety of vegetable and melon
growers in Imperial Valley. he's just
brought to very successful close, the
distribution of the lettuce crop OF its
members. Despite the fact of the ex
cessive and almost prohlbtive freight
rate to the East, the logical market
for, Imperial Valley lettuce, and the
high cost of labor and materials, a new
record has been set in the cash prices
obtained in the valley for lettuce.
Owing to the large acreage and the
quality of the lettuce of the members
of the Imperial Valley Vegetable and
Melon Growers association, the man.
agement found itself the recipient of
very many flattering offers for its pro-
duct, at cash prices, shipping points
III lHc Nduey.
This has been very pleasing indeed
to the members of the association. and
in the many hundred carlots shipped
by this organization, there nas net
been one case where as in previous
years, the grower found himself OH the
wrong side of the ledger.
j. E. O'Neill, president Of tie asso-
citation. together with w. ]. Thorn
burg, the manager, has been quite ac-
tive during the past few weeks. MAX
ing an extensive survey of the canta-
loupe crop as it affects the members
of the association. Mr.. O'Neill is of
the opinion that the cantaloupe crop
of the coming year will exceed that OF
the past year, by approximately two
thousand cars, and the output Of the
members of the association, has al
ready been taken care of in a very ad-
vantageous manner.
Mr.. Daniels is submitting report
of the activities of this association to
Governor VIM. D. Stephens as the lat
ter is intensely interested in the &C.
operative movement, not only in the
Imperial Valley, but in the entire
state.
A representative of the state market
director is a member Of the board of
directors of the Imperial Valley Vege-
table and Melon Growers association,
and through this medium the various
state departments are kept closely in
touch with the affairs of the growers.
Several months ago, the board Of di-
rectors of the Imperial Valley Vege-
table and Melon Growers association,
in an effort to secure name for the
product of it's members in keeping
with the high quality through stand
ardiaztion of the products, requested
suggestions, which developed into
quite spirited contest, and resulted
in many thousands of names being sub
mitted, not only from individuals in
the Imperial Valley, but from all over
the United States and Europe.
As a result, after having gone over
lhe names submitted, greas number
of which had already been copyrighted,
the board of directors, at it's last
meeting, selected the name "Apex"
and in the future, goods shipped by
the association will bear this brand,
which will also carry with it the words
Imperial Valley" and an extensive
advertising campaign will be imme-
diately inaugurated