Atlanta tri-weekly journal. [volume] (Atlanta, Ga.) 1920-19??, 1921-12-22
Industry Is First Essential in
Making Good in Business,
Successful Man Declares
BY MARGUERITE MOOERS
MARSHALL

MARSHALL
NEW YORK.-These are Roger
w. Babson's Six rs of Success:
1. Industry. 2. Integrity. 8.
Intelligence. 4. Initiative. 5. In
tensity 6. Inspiration.
How many "eyes" have you?
Mr.. Babson, as most persons
know, is head Of the Babson Statisti-
cal Organization, which is a sort of
consulting laboratory for Big Bus
mess. It has been estimated that
Americas leading executives in the
industrial and financial world value
Mr. Babson's advice at a million
and a half year.
Yet he has just summed up his
advice to the young man or woman
who wants to succeed, in a small but
clearly written and helpful volume
called Making Good in Business"
One of his first assertions will be
especially cheering to beginners.
statistics show" he declares, that
the opportunities are even greater,
today, than they were years ago,
I will go a step further and say that
the opportunities for the poor mans
son are even greater than those of
the rich. The bankers, manufacture
ers, and merchants of the next gen
Grafton will not be the sons of the
bankers, manufacturers, and mer-
chants of today. The bankers,
manufacturers and merchants of the
next generation will be the sons of
the farmers, professional men and
wage -workers Of today. Individual
success depends upon certain quail
tiles. Those certain qualities are
most easily developed in the home of
a working family.
Now as TO Mr.. Babson's six
Eyes-in no one of which must you
be blind" if you would make good.
First of all, he lists Industry.
''The greatest universities in Amer
ica," he says, "are not at Harvard,
Yale, Columbia, Princeton, Michigan,
Chicago, or California. The greatest
universities in America are the wood
box, the dishpan- and the cornfield.
These institutions have graduated
the men and women who are making
America today. Why? Because the
woodbox, the dishpan and the corn
field have taught young men and
women to be Industrious.
Industry of itself, however" con-
tinues Mr.. Babson, never gets any
body anywhere. Most animals work
a good deal harder than you and I
work. The animals are Industrious
but they are not honest. They steal,
they deceive, they refuse to respect
the rights and property Of others.
Civilization really dates from the
time time that people began to re-
spect the rights and property of
others. Hence the second "I' of sue
cess is Integrity. And let me say
right here that the real cause of
business depressions is the tenn
porary neglect of Industry and In
tegrity.
Intelligence Third
"But Industry and Integrity alone
cannot accomplish much without In
telligence. To make good in business
young people must make good in
school and college. The statistical
relation of education to success war
rants making the third 'I'' of sue
cess Intelligence.
Intelligence does not mean mere
book learning. A cyclopedia is not
intelligent. A photograph is not in
telligent. A great library is not in.
telligent. Intelligence is judgment,
which is the ability to think clearly,
justly and courageosly. Intelligence
is more a product of honesty and
courage than of information and di-
plomacy."
To illustrate his fourth "I." Initia.
tive, Mr.. Babson tells an amusing
story of how he got his first job. He
answered by letter many advertise
ments signed with postoffice box
of this procedure, he went to the
postoffice and tried to discover the
name and address of the firm which
received its letters in box 1910. The
postal authorities. of course, would
not tell him. So he made a listening
post" for himself, near the box,
waiting till somebody came for it's
contents, followed that person to his
that had been advertised.
young man. said the head of
the firm, here are over a hunT
applications for this job: but I am
not going to take any of them. I
am going to try you because I know
you have initiative.'
Initiative Needed
"Initiative," concludes Mr.. Bah
son, lis to business success what
gasoline is to an engine or coal to a
locomotive. Men succeed in business
because they originate and do things
before being told to do them. Initia-
tive is the driving power of life. and
| the fourth Il of success"
When you press your cheek with
your thumb it doesn't hurt: when
| you press with a needle-you NOV
it! Therefore, argues Roger w.
Babson, be a needle-point in apply
| ing yourself to your job-be sharp
| and intense.
10 II l. 1Sy,fe