The Chesterfield advertiser. [volume] (Chesterfield C.H., S.C.) 1884-1978, 1921-02-03
COOPERATION IN
MARKETING cofToN

In special plain, practical taik be.
fore the House of Representatives.
Monday Aaron Sapirio, of SansFran-
cisco, general counsel of the Caiifor-
MIA Citrus Growers Association and
other associations of like character on
the Pacific coast and in the Middle
West, gave his views as to what meth
cd the cotton farmer of the South
should pursue to establish correct
marketing system.
He strongly urged the cooperative
marketing method which has pfoved
to such benefit in the West Along
business lines for the scientific dstri-
button of cotton. He decried alitpoli-
tics claiming that the true cooperative
system should be formed of farmers,
business men and not "oratoricaIjspell
binders" Mr.. Sapirio is we'll known in
Columbia where he stayed about fif-
teen years ago.
Cooperative marketing, he said at
the beginning of his address, is one of
the sanest systems of business lever
devised for the farmer. It>is world
mos ement; it is developed highest in
Denmark and the Scandinavian coun-
tries. The system has spread over the
civilized world, but he said, the Unit
ed States is extremely backward.
He said that the method of coopera-
tive marketing was started in Cali
tornia twenty-five years ago and all
the products grown there are handled
by the system until now between
$25O,OO0,000 and $500, 900 worth
of products are handled annually
Cooperation is based on certain fun
damental principles which have been
worked out by an extensive experi-
ence.
He placed the first principle that
the whole commodity has to be organ
lied and not the locality. He claimed
that fatal mistake made by the cot
ton growers was the methods Of or
gaInizing local associations. He gave
concrete illustration of where the local
associations had been formed in the
West and they Immediately began
competing with each other and3con-
lsequently failed. He pronouncedfas a
idictum that the producers should not
compete; the buyer to do that. 4
He said that the cooperative sys-
TENS in the West were real business
Enterprises and politics were not al
y owed to enter. He said the only thing
the grower asked is that the LeEislaS
ture give them a tJegals vehicle, &<9Ith
which to do business. They do not ask
for one cent of appropriation nor any
help from the lawmakers.
Advertising is needed and it pays q
thousand fold, he said. He described
the great advertising campaigns of
California and the result they had OBJ
tanned. He went into detail as to the
phases of the cooperative association.
He stressed the Importance of COOP
Grafton and working the local banks.
The banks will help the growers if the
growers will help the banks. He ex-
planned fully how Texas and Oklahoma
are at work already signing up for
the cooperative marketing of cotton.
He distinctly made it plain that no
plan was a curtail. If they will take
time to get the best help, the result
will come by organization.
He told how the low prices of cot
ton had bropobt about n low, .to,,a
ard of living in this section. South
Carolina has every advantage over
California in location and everything
else, he claimed. The difference Cali
fornia has organized and uses bust
ness methods instead of oratory