The Maui news. [volume] (Wailuku, Maui, H.I.) 1900-current, 1921-03-25
WILL MEET AfAUI'S NEEDS

Desire to furnish the Maui reading public with a news service in
keeping with the social and industrial advancement of the community
was the moving influence which led the stock holders of Maui Publish
ing Company TO endorse the proposal to make this newspaper a semi
side. They recognize as does the management of the paper that Maui
has progressed from the day when a purely local paper issued once a
week met the public needs and they believe that Maui is ready to give
adequate support to the project -,
about Is percent and its management is fully convinced that further in
creases OF readers will result from the proposed change. 1t has no
doubt of the support OF the reading public.
In the same period there has been a steady growth of the recogni
ton of the value of the paper a S a medium of publicity, as an adverts-
ing medium and the management believes that adequate support from
the business community will be Forthcoming, OF this, however, it will
Enlargement OF equipment, increased mechanical force, added ex-
pense for telegraph service will be required to put Maui News on a
9 gmI c GIG fm U1SN oper rIErPt NJ d a IInTa ~ p rcentsf top p't,G bs n% niMS
and sales. Just as a railroad or steamship company must secure the
greater part OF its revenue from freight carried rather than from passen-
from the advertising it carries. Circulation of the newspaper is like
o n, passenger S;&a& Sc ser W. OF the ran Or Dr. water fitTt transportation a one company and
If Maui News is to be conducted successfully as a semi-weekly
1t must have the support Of the business interests of the community. 1t
must have added support and that support must come from concerns
as well as the reading public must get back of the project and show
that respect a call Upon the public spirit Of the business community.
But Maui News is not asking tor a subsidy or for gifts. 1t is sell
ing something of real intrinsic value, publicity, and It is giving value
received for the business support it secures. AT the present time the
equal to the other Maui and Honolulu papers combined. Published
twice a week it will give double the publicity to the users of its adver-
,d,. He1r,y r all pu 15osa af N have r made icon considerable E idsr bic increases nHns; s, in their
reasonableness: While numbers OF new features will be introduced be-
management to increase advertising rates. 1t will ask present adver-
Users to give at least the asme support they are Ow extending to the
paper and 1t will ask the other business houses of the community to
make use of the advertising columns proportionately with pres
et patrons.
Maui News is an Al-Maui paper for all Maui and the stockholders
have evidenced this in increasing of the size OF the directorate so that
all sections of the County which are in convenient reach of the county
seat are represented on the board. It is not a paper for Waikiki alone
but for An-Maui and it will seek to secure each issue and give to its
readers news from every part of the county.
Frequent inquiry has been made in the past week as to when the
changes will be made. AS has been said, additions to the plant are
needed and as soon as new machinery has been secured and installed
and there is an assurance of the additional advertising required to meet
the increased expenses, Maui News will become a sem-weeky. 1t is
up to the Maui business community and this paper hopes to have its
plan IN ODerauO III Ou three mi Mani S TO nave inst aS oOO
a newspaper as it is ready to support, and according to the business
which Maui people send to it Maui News will meet the demands for
further growth and Improvement that may be made apparent.