The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1921-04-17
LOOKS LIKE HOT
SUMMER, JUDGING
BY PREPARATIONS
Dealers Order Big Supply OF
Tempting Royal Purple

Il h'ghl IuTple bTape Juice lOT tillS
vicinity during the coming season.
No matter how hot IL gets in the
next few months. there Will always
be relief Just around the corner.
This delicious Grape Juice is coming
In shipments consigned TO every
prominent grocer, drug store. soda
l fountain and cafe in the city. They
are ready with an ample supply OF
Royal Purple. During the past few
weeks they have investigated It's
| lhirst-quenching, inyigoratlng quail
ity. and they know It will give their
customers complete satisfaction.
FoVosoe 6ig Demand
The dealers who arc experienced
In catering TO the tnste OF their Gus
tomers know that Royal Purple VIII
be used by great many people who
have not been users of grape juice
In tho past.
Just let customer try Il once"
said ono grocer who had. himself.
tried this delicious fruit beverage,
"nnd know TINT I'll sell that Gus
toner many bottles and cases dur
Ing the summer. I've tasted n good
many grape juices in tho course OF
\ my business experience" no went
| on. In fact that ia the way deter
] mine whether any food viii please
I my customers. But Royal Purple ia
l differont-no other grape Juice I've
soon has such a pure grape flavor
without any puckcry after effects. I
expect bigger crane juice sales this
season than ever before"
Royal Purple "A DETER juice
Tho fact is Royal Purple is q
year round beverage. II gives all
\ the delight of tho fresh fruit--sum-
mer or winter Many families over
the United States have been using
Royal Purple on their tables regu-
larly for years.
Many reasons are assigned for the
popularity OF Royal Purple. The
underlying reasons are naturally
based on tho kind OF grapes used and
the exclusive process o: the max
ers, The j. Hungerford Smith Grape
Juice Company Of Lawton, Michigan.
The excellence Of Royal Purple
starts In the vineyards. Nothing
but tho flnest Concord grapes are
used. These are contracted for up-
der very rigid conditions. Special
Investigators are sent out TO see the
conditions under which the grapes
are raised. During the growing
season every vineyard is inspected
three times by representatives OF the
]. Hungerford Smith Grape Juice
Company. Grape growers are required
10 spray their vines frequently to
protect the fruit from insects.
Then the grapes arc packed and
shipped under particularly careful
i conditions. Al least two inches
clearance must be left in the top OF
sach crate, 30 that when they ars
stacked up, the top grapes cannot
i possibly be crushed. and arrive at
4 the factories absolutely uDharmed.
! As q further precaution. the ship
pers are required to cover their
trucks with canvas tarpaulins. no
that no dust can settle on the grapes
In transit.
Safeguarding the Flavor
On arrival at tho factories. the
grapes are again inspected before
they are accepted. Since Royal Pur-
| pie 10 absolutely nothing but the
Juice OF tho grapes. its quality 10
secured entirely by the methods Of
handling and preparation. Only
grapes that are full-ripe are So
lected. as there In a greater percent.
age OF cream OF tartar In unrips
1 grapes
In pressing the Juice from ths
grapes. greatest care 10 used to
make sure that exactly the right
amount OF juice is removed to se.
cure the best navor--no more, nc
less. Samples OF each pressing un'
dergo rigid examination In the com
pany's laboratory to prevent any
variation in density, sugar content,
flavor and color. After pressing,
the Juice is brought to sterile
temperature In especially con
structed aluminium kettles. II IL
then conveyed to large glass con.
tainera which are placed in low
temperature cellars, where the Juice
passes through an agelng process
under very eXacting conditions. Al
fun maturity, the Juice IL electri'
cally siphoned, bottled and pasteur.
/ Ted
a Delight to Housewives
Investigation has brought out
/ several distinct advantages OF Roys
Purple Because the process OF
| preparation gets all the goodness
l out Of the grapes, Royal Purple has
greater body" than other grap'
l juices. This does not mean that Il
1 is concentrated by boiling, since
| boiling changes the flavor--it woulc
lose its delicious fresh fruit taste
l Tho body" Is secured by the skill
In pressing, and is also duo 70 thu
fact that no water IL used in pre-
pairing Royal Purple. on accoun
Of this increased body" Royal Pur
pie IL distinctly economical. II vii
stand greater dilution without losing
it's inyigOrating taste.
Another advantage OF Royal Pur
L pie which all women viii appreciate