Every evening, Wilmington daily commercial., 1921-07-12
SHOPPING CAMPAIGN
PROVES ATTRACTIVE
First of Town and Country
Shopping Days Brings Good
Results Despite Weather.

Desnite the fact that the weather
conditions were anything but favora-
: ile the first of the three-day special
selling campaign being conducted by
the merchants of this city was sue
cess. according to several of the Mar
ket street store proprietors. They
are of the opinion that had the weather
been more favorable the inauguration
OF the Town and Country Shopping
DAYS would have more than JUSTIFIED
all the favorable predictions made for
IL for the buying public gave evidence
of the fact that they are ke@nly aliv"
To the special opportunities that have
been prepared for them by the ln@f-
chants and that they are prepared
to take fun advantage Of the great
reduct tons in every commodity which
are To be found in practically every
store in Wilmington during the first
three days of this week.
Town and Country Shopping Day"
have been-arranEed by the mercantile
section of the Chamber of Commerce
as a feature of its csmpaiEn To bring
the Wilmington merchants and the
buyers of the Peninsula and the ad-
Joining counties in Pennsylvania and
nearby New Jersey points into closer
touch, Many of the local stores have
been specially decorated for the oc-
casion and the windo~C arc display
iny choice bargains which give hint
Of the still better things tc be found
within. Everywhere the bright and
attractive signs reading 'Howdy" are
to be seen.
Residents of this city were quick
10 grasp the opportunity offered
through the medium os this c2rupaign
and yesterday found more than the
customar., number of Monday shop
pcrs down town in the business district.
Many out of-town people arrived
durinG the dag either by train or au-
toplobile and some even came by
ferry from Pennssrove and the South
Jersey towns. All of them came pre-
pared 10 do some buying and they
went home last night lanen down with
inercha ndise Of ali kinds. The sales
records for TIE day showed satisfac-
tory returns in practically all the local
stores.
The total results for the first day
Of the campaign justified the claims Of
the managing committee. the mem-
hers contend that a live campaign
OF advertising by posters and news
thti'tS on lne DEtlllafNlc. GniISlla, i,
and in fact in all communities within
a radius of SO miles Of Wilmington
would 90 much to boost th. City's re-
tail sales. 1t is further believed that
much Of the new trade which could
be secured thus would be permanent
Il proper care was taken with the
customers and they were made to un-
derstA nd that their patronage was
~
chants.
Al the Chamber Of Commerce offices
yesterday much favorable comment
was heard regarding the action of the
Newark Post, which displayed a sey-
en-column bold lace "streamer" across
tbs top Of its front page reading: If
you can't get it in Newark buy it in
Wilmington" Former Secretary al
state Everett G. Johnson is tho very
progressive and alert owner and pub
Usher Of the I ost
Tht wholesale section of the Cham
Der - Commerce Will hold a meeting
this afternoon at o'clock wh.n re-
porte will be heard relative ID the
plans Under way for a his canlpai isn
t. expand the city's wholesale trade
The finance committee is seeking S.
600 in connection with the project
and il is expected tbs members win
report that this fund has been Sc
cured. William D. Mullen is chair
man Of the wholesale section.
The outlook for today's Town and
Country Shopping campaign was roore
favorable this morning and il is ex-
pected there will be more numerous
sales than yesterday. Given fayora
ble weather tonorrcw il IS exi1acted
all previous records will be broken.