Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1921-01-26
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Americus merchant discussing with mesKecorde man
"A a predcamen in which he thinks he finds himself
u don't know what to bring back public confidence the
extent that they will buy goods which they should do instead
of waiting, which will not benefit them one bit he SAID
For instance he we have just received fine line
ladies dresses They the latest design good quality silks and
materials and highly desirable garments in way these
have been the first of the at the wholesale
prices and have been delivered and put display our store
These marked sell around $40 each Last tall the
sold $75 During the last few days their
rival many have them and admired them
departed with the remark that while they needed these
ment they would wait for the cut prices
Here the These dresses old stock bought
high prices and marked down. be marked down later
10 their has been added the necessary to cover
overhead expenses freight and the usual small profit This
have out business We have been cutting prices tor
months and sacrificing goods bought at former prices because we
considered good business rid of the old high priced stocks
But there had be end to that because business continue
taking loss and stay in business so all leftover stock when mVe
tory taken after January marked at present replacement
value and selling computed h basis Then went into
the market tor goods to replace stocks sold out IN our cut
price sales and these goods arriving and ready tor
the public. ~ sasg I'd mA IL &MA
= 81
6N other have taken losses wiped the slate clean
far the public is concerned and starting the
wear on new basis getting back to business as must be conducted
to enable to stay Prices stable basis
there still be few fluctuations during
the coming wear prices of raw materials and mill products All
goods priced wholesale and mill quotations
which juggling of figures, oolng of the public,
mysteries to the purchaser and no anything except sagaway
fair business with goods priced honestly and offering values
Somehow the public has become accustomed to cutprice
has been reached The basis has been established High
priced stocks have been sold the losses former values charged
off, So there nothing be gained by the watng
in fact he is only depvng himself without advantage but de-
laying the wheels OF business which aboriouy pull
of the period of stagnation which is felt by ALL.
THIS merchant talking from the heart He telling
truth of the situation and the problem of how
people buy instead of continuing worried him. But
there seemed be simple clear and
him.
Let the folks know these facts you have related them
the remedy suggested
that takes the public ones confidence that lets he public
the inside in the of information and because OF frank
honesty and motive inspires belief That is the
oil advertising; that is the Of influencing public opinion.
IRWIN s. COBB, well known humoris and writer spending a
winter vacation Georgia On his way he stopped Sa
vannah where he impaired interesting
the present tight times as follows:
The whole trouble is the dollar frightened and
and hid ITSELF for the dollar the biggest coward there The
whole of the business lack of confidence Some
started the about hard times coming The dollar took
fright and fed People stopped buying things Industries could
hand and people passing their doors with peep
side Hard times enough and enveoped the country like
mustard plaster Better the just beginning
like chicken of she'll The little chick is imid
of its shell and the least disturbance will
and hide under the old hen wings.
We must be careful not make disturbance that will
better under but all and
this only be done by having confidence that better times will
big that will hail the rising of prosperity with
clarion and then and fight all those hoarse corakes of
doubt off the field