The Arvada enterprise., 1921-09-08
What Others Say

COmpeIOu. We WVou Su8BSes p"s
they put = shredded wheat skirt on
Ray Ray and make him do hulu
dance. And Windy Williamson
might put on that September Morn
jig he pulled off at Glenwood
Springs.-Eaton Herald.
r. B. McDermott, former editor
Of the Golden Republican but now
editor Of the Fl. Morgan Booster
has become a benedict. This leads
windy" Williamson Of the Pawnee
Press ut Grover to remark: Darn
ed glad to know Fatty" McDermott
il married. He wont want to bor-
row our girl to take to dance now"
A town that never has anything to
do in a public way is on the way to
the cemetary. Any citizen who will
do nothing for his town is helping to
dig the grave. A man that "cusses"
the town furnishes the coffin. The
man who is so selfish as to have no
time from his business to give af-
fairs is making the shrcud. The
man who will not advertise Is driv-
ing the hearse. The man who is al
ways pulling back from any public
enterprises throws bouquets on the
grave. The stingy man who is al
ways bowling hard times preache.
the funeral and sings the doxology.
And thus the town lies buried from
all SORROW and care.-Ex.
Arvada, Golden's sitter city, l.
going ahead with leaps and bounds
and the progressive spirit of its citi
zens is reflected in the numerous
improvements being made. The town
council has just let . contract for
placing concrete pavement on tn
main business streets. Fred C
Dreher was the successful bidder
and he expects to begin work i'm
mediately.
The council has also awarded
contract for the placing Of twenty
ornamental electric ligh's en- tic
main business street, Grandview-ave.
The big secret Of Arvada's prcgres
Is the interest taken in the Arvad'
Community Club. which is one O.
the most wide-awake civic organic,
tons in the state. All tire citizen
Of the town are backing the club to
the limit.-Golden Transcript.
The average buyer would do vel
to look with care at the offerings Of
the merchant who does not advertise
No matter what claim that mcrchan'
may make concerning the fac.litie'
at his command for cutting profit te
+, point where the patron is the bene
ficiary, it is evident that he has no
utilized the one biggest factor avail
able in accomplishing that purpose
Unless he advertises consist, ntly
it is reasonable to a7sume that the
merchant is not turning over" hi
stock as many times year rs hi
should. And fewer turn overs" o
merchandise mean higher prices fOi
the consumer. He cannot escape
them.
Unless the merchant Is taking nd
vantage Of every element TO deriv'
the fullest returns from his invest
ment in floor space. heat, light
.ales forces and service departm ents
he is compelled to boost the figure
on his price tags in order to come
out successfully on his net profits
The persuasive appeal Of INTEL
gent. truthful advertising. rers's
tently applied. is Tho only thing tha
really can bring the vo.urc Of sale
to peak that will permit the r.
duction. Of profit on individual item.
When you buy advertised goods
you have the satisfaction Of kn'wir'
that the dealer who sells them doe
so with a confident belief in thei
merit.
1t is natural that the lavishing of
wide publicity on any product should
tend to elevate the quality Of that
product. The manufacturer through
advertising. creates a demand for
the article or articles he makes
he expects to hold the market re.
sulting from that demand he must
make a worthy product. The vol
ume of his production built up by
the constantly growing market, due
to advertising. lower manufacturing
coats and enables both the manufnc.
turer and tho retailer to make
minimum profit on their sales.
The alert retailer cnshcs In on the
reputation established by honorable
manufacturers and sticks with their