South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-12-18
Editorial
By W. +. WALLACE.
By w. E. WaIlach.

or Inc NeWe-l4Tnes- A year or WnlCn
we are Justly proud. Long establish
ed as an integral part Of community
life IN this city The News-Times has
assumed a more intimate relation
ship 20 the men and women OF the
citv. 20 the merchants. TO the vari-
Gus industries and has become a
power for good in its economic So
cial and political life.
From a stand point OF circulation
The News-Times has grown during
the past year TO a point where its
daily circulation is far in excess OF
any other paper There is scarcely
a home in the city that The News
Times does not reach. Our corps OF
carriers deliver 2,26O papers every
day in the week. Dealers sell 17O
papers daily and more than 500 pa
pers are mailed along the Mishawaka
rural route each day. making a to-
tai daily circulation Of 5000 papers.
our Sunday circulation exceeds this
figure about 200 papers. Thus The
News-Times reaches every one in
the city and contiguous territory.
In point OF display advertising the
News-Times easily is at the head
locally and Mishawaka advertisers
have taken advantage of this fact.
In this issue, we carry in excess of
900 inches Of display advertising
or the equivalent Of 46 columns This
does not take count of the news mat
ter in this section.
The News-Times serves Mishawaka
as no newspaper has ever served it.
All the news. printed while tits news.
is offered to Mishawakans in, the
two daily editions and the Sunday
issue.
| The manager Of the Mishawaka Of
flee Of The News-Times believes in
serving the public, in an impartial
and fair printing of ali the news
and in supporting every worthy civic
| project.
The duty Of a newspaper is 70
serve the best interests Of all the
people. During the past year The
| News-Times has been instrumental
in helping to make for the success
OF many local projects. Whatever il
4 - ~ 49,. II; 49,. 90. ..,,ro,,a;ar,, .,,,,
ported 1t. Was it first attempt a
style and fashion show. or th'
memorial tree drive. it was The
News-Tim which gave freely anC
willingly of space and the efforts o
its staff
During the recent election The
News-Times supported the Democrat
ic candidates and helped to cleo
him.
We are equipped to render th'
same service and along better lines
of dispatch and efficiency for tn,
coming year
We ask all Of our readers to reaC
all the advertisements in this issu,
and in all Of our issues. These PAID
advertisements are genuine mes
sages and contain real news.
We ask the readers Of this pape
and all others to make a pre-Nev
Years resolution starting tomorrow
morning to do their shopping and do
it in the daylight hours as far as 4
possible. You will not only hell
yourselves by getting better mar
chandise but you Will be helping tn,
hard working salespeople. You vii
be relieving them of the tremendou.
strain incidental TO Christmas shop
ping the last few days and make i
possible for this class OF worker
to enjoy a bit of Christmas alont
with others.
At the same time the manager o
this office asks all citizens to hell
make this a real Christmas for tn
poor and the needy.
Your dollars given TO the Rec
Cross, to the Salvation Army anC
20 the various hospitals will not b,
missed. All these are performing
a great, humane service. Those o
YOU who have not bought Christina
seals should do so at once. II yol
have any old toys or old clothes
give them 10 Mrs. Sue y. Bauer, tina
good angel who is concentrating he
life to the work OF the Red Cross
Cast your pennies and your dimes in
TO the Salvation Army pot.
The Mishawaka management o
The News-Times wishes TO thanl
the readers OF this paper for thei
continued confidence and support
That Is what makes this papers ef
f.ciency and power for good. not on
~ possible. but effective. and ex
tends TO every one in Mishawaka it
very best wishes for a MERRY
III CHRISTMAS.
III For church suppers or banquet