The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1921-07-21
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BOOST YOUR CITY
Publicity Expert Gives
Views of Helping
Your Business

Edison R. Waits, secretary of the
board Of commerce at Shawnee, Okla
was the guest at a luncheon given
in his honor by the Ogden chamber
Of commerce recently. Immediately
following the luncheon there he left
for Idaho cities. In connection with
his tour. of western cities to obtain
ideas for his work in Shawnee.
Mr.. Waite in speaking before the
members Of the Ogden chamber de-
clared that his city faced problem
in view of the fact that it was only
forty miles from Oklahoma City, q
much larger city and one which at all
times was making powerful bids for
trade which his city also goes after.
There are 10000 persons in
Shawnee and we have 100 members
in our board of commerce." Mr..
Waite said. Each of these members
pay from 800 to $500 year dues
and 1t is my job to see to it that each
Of these members make money.
Zone thing have insisted on is
that the Shawnee business houses ad-
veraise and advertise generously to
show the readers of our Shawnee
papers that prices in Shawnee are as
low as those in the big city.
I'VE have automobile trade ex-
cursions twice year or so. We line
up about twenty-five automobiles and
put jazz band on truck in the
lead. Then we make a tour of the
cities and town in our territory and
give them real SHOW Our jobbers
60 along and get acquainted with the
retailers of the towns we visit. We
cooperate with these towns in every
way possible and as a result get
much business.
1T has been our experience that
in order to fight the larger town and
get our share Of the business for our
jObbers and retailers that we must be
up and fighting all the time. We
work in close cooperation with our
one newspaper. We have only one
paper, but we can center our adver-
Using in that one paper and reach
9S, per cent of the residents in that
town and we are increasing our ad-
accounts so that paper can
reach out and be read by more read
ers in our territory.
I'VE have few business men who
are content to wait on just those
persons who enter their stores, but
they are fast disappearing.
Shawnee business men know that
everybody with an automobile is a
possible customer even tho he lives
seventy-five miles or farther away.
And they are going after those Gus
toners thru advertising"
Did You Ever Stop to Think
That the city that gets the public
lty gets the business?
That the city that gets the adver-
Using grows?
That advertising properly done is
worth it's weight in gold?
That advertising city is business,
lot child's play?
That people will go miles to get to
! good live city to trade? ~
That your property will increase
n value when the outside world
,nows your city is wide awake?
That people from neighboring
owns will come where there is some
hing doing?
That the city which does not seek
0 get something better than it now
las is going to lose out?
That now is the time your city and
BUSINESS need advertising more than
yer before?
That If you don't get out and go
fter the outside trade some other
city will?
That If they do they will get the
usiness you should get? ~.
E. R. WAITE,
ecretary Shawnee, Oklahoma, Board
of Commerce.