Omaha daily bee., 1921-06-19

c. L. Farnsworth, secretary-treasur
ness with the Western Newspaper
Union at some one of its 81 branches.
Because of the vast volume OF bus
mess which is represented in the an
nual turnovers of this big organiza-
ton in its dealings with the country
press it has become known as "thc
largest newspaper service organiza-
ton in the world" This newspaper
service consists primarily of two
commodities-ready prints and
plates.
Five thousand country newspapers
In the United States are furnished
each and every week with their sup
ply of newspaper service in the form
of ready-prints. These ready-prints
are printed on the individual order
of each publisher-absolutely no two
alike-and are shipped by parcel
lpost, express or freight from one of
the Western Newspaper Union dis
tributing branches to the country
newspaper The service, when it
reaches its destination, comprises
sheet, one-half printed and one-half
blank. The local publisher COM
pletes the publication by printing on
the blank side the home news and
advertisements. On the ready-print
| side the matter consists of syndicate
features and articles representative
of the best the literary market af-
fords. The contents of the ready
print pages are selected by the indi-
vidual publisher just the same as if
the paper were printed complete in
his own office. There are available
for his selection serial stories by the
most popular novelists of the day,
fashions articles for the women, farm
departments and features of the
same excellence as regards both text
and illustration as those appearing |
in the leading magazines.
The plate department of the West
ern Newspaper Union supplies to
daily and weekly newspapers feature
matter of wide variety in ready-to-
print plates. These plates are shipped
to the local publisher all ready to at
tach to patent bases-owned by the
Western Newspaper Union, with
which every newspaper is equipped
and when so attached the combina-
ton of plate and base is type-high
and prints equally as. we'll as home
set matter.
Advertising Pdates, Too.
Aside from reading matter plates,
the Western Newspaper Union does
tremendous business in the manufac-
turing and distribution of advertising
plates. The production details of
many of the big national advertising
campaigns are handled by this COM
pany. In addition to its newspaper
service departments, the Western
Newspaper Union operates at about
one-half its plants large publication
printing establishments. Many news
papers, trade journals and magazines
are handled in their mechanical en-
tirety by this company. The pub
Usher turns in his copy to the West
ern Newspaper Union branch Office
and completely printed papers are
either delivered to him or mailed for
him.
The jobbing department is so ex-
tensive that the Western Newspaper
Union ranks with the leading whole
sale paper merchants of the country.
In addition to handling printers
papers of all descriptions, at several
of its branches, the company deals
extensively in type, machinery and
printers supplies of all kinds. /
Favorite Slogan.
A favorite slogan at those branches
where the full printers line is carried,
is Everything the printer needs
from a gauge-pin to Miehle press"
For a great many years Mr.. JOS
lyn's right-hand man in the manage
ment of this gigantic business was H.
H. Fish, who succeeded to the presi- |
dency of the company shortly after
Mr.. Joslyn's death. Mr.. Fish has
grown up with the business, having
started as manager of the Lincoln
(Neb.) Office many years ago, when
the company did not have to exceed
half dozen branches. His rare abil-
| ity in picking good men and inspiring
them with his interest and enthusiasm
in the business, has led to the es-
tablishment of personnel which is
nationally famous and has had much |
to do with the success of the or
ganization.
The other active officials of the |
Western Newspaper Union are E. w. |
Julian, vice president and assistant |
general manager; c. L. Farnsworth,
secretary-treasurer; w. M. Harper,
assistant general manager; ]. B.
Jones, purchasing agent; George S.
Johnston, general sales manager; c.
A. Brown, auditor. Other Omahans
actively interested in this company
and members of the board of di-
rectors are Mrs. Sarah H. Joslyn, w.
S. Robertson and Judge J. J. Sullivan.