The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1921-10-22
NAlIUaAL MAgA-
ZINE NU1ES

to the problems of direct mail adj
vertising. appears an interesting ar
ticle written by Prof. d. E. Robin
son, professor of marketing at the
Utah Agricultural College. The ar
ticle is entitled "a College That
Woke Up to Its Direct-Mail Posi-
bilites." II outlines a successful cam
paign conducted by the College to
place before the teachers of Utah
the exceptional work in education
now being given by the Institution.
The article is as follows:
The correspondent schools demon
strated years ago, that edcation can
be sold by mail. wonder why pub
lie educational institutions, in their
endeavors to increase their enroll
ment, have not made greater use of
this method which has ben proved
so effective. Especially, do won
der this, because OF the prejudice
against display advertising for such
in-titutions which has existed so gem
, orally in the past and is now just
breaking down.
Direct mail advertising can be
used with telling effect by State edu-
cational institutions to increase en-
rollment. know this because have
conducted several such campaigns
with very satisfying results for the
Utah Agricultural College, Logan.
I'm an endeavor to widen its field
Of service, the Utah Agricultural
College is constantly trying to in
crease its enrolment. 1t has been
particularly anxious, the last few
years, to train as many young peo-
pie as possible for teaching posi-
tions in the rural schools, both be-
cause shortage of trained teachers
has existed and because so many ru-
raj teachers ar not trained to meet
the problems peculiar to the coun-
try community. Naturally. this train
ing has been given during the SUM
mer session.
I'm laying plans for publicity for
the 1921 Summer School, we decid-
ed to issue. in addition to the pre-
liminary announcement and the cat
alog of courses which went to all
of the elementary and high school
teachers Of the State, special let
ter to all rural school principals and
superintendent announcing that the
College had definitely undertaken
the task of training for rural teach
ing positions. and another letter to
the rural teachers themselves, sell
ing" this particular kind of train
ing.
Only one letter was sent to the
teachers. II reached them just two
weeks before the opening OF the sum
NO" session No attempt was made
to make II personal letter. hut
'No following hold faced heading was
used: Rural Teachers Get Specia'
pre~arat'on for VOW Own Parttcn-
Wv proh'or's" Then followed these
v1ra graphs:
"a successful teacher in the
rural schools of Utah Won doubtIoss
realize the neculiar importance ot
the schools in community develop
mept. In the country, much more
than in the city, the school must he
the leader in community thought
the real center of rural life.
your preparation. as rural
teacher. must he especiallv designed
TO fit YOU tn meet the problems pre-
sented bv the rural school. Your ex-
nerlence has shown YOU that these
problems are different from those
OF the city school, The training Of
fered by the old standard courses
in education does not adequately
meet your needs.
For this reason. the announce
ment that the Utah Agricultural
College has orPanized a department
OF education which will specialize in
the problems OF the rural teacher
Is NJ special Importance to you.
Along with the soundest training in
the fundamental education subjects.
we will offer courses designed par
''c"lNrlv 70 ut the teachers in the
rur'l schools for community lead
ership' This work will be offered in
'''' ~ orr coming summer school.
"'N'oh onens June 6.
"rNe Utah Agricultural College is
~7""Iiarlv adapted to offer training
- 'he rural teacher. It is in closest