Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1921-10-14
Augusta Girl Who
Knows Tells All
About Dresses

Aug uStd, NE, OCt. 10.
Dear Sis
Dress feasts are something that I
love. Wish you could have come into
} town today and gone with me to the
Daylight store and seen the perfectly
gorgeous display of Betty Wales
dresses. direct from the Betty Wales
Dressmakers in New York city. 1t
certainly was feast. There is some
thing about a Betty Wales dress
that just makes one feel correctly
goWned. l was SO excited over the
wonderful array, there were two long
racks of them-dresses for morning,
afternoon and evening, outdoor and
indoor. And everybody else was ex-
cited over them as we'll. During the
early part of the forenoon when T
was there, steady stream of girls
and women were coming and going
all the time. The Betty Wales
dresses, en- massc, in Augusta.
Thursday, were close rivals to the
big league, being parallel in inter-
est
A man, from the Betty Wales
Dressmakers in New York, was at
the Daylight store Thursday and
showed the dresses. 1t was Charles
A. Littlefield, who. by the way, was
with the L. H. Soper Company in
Waterville for a number of years.
Usually man can show dresses to
good advantage, because he doesn't
bore you with unnecessary adjectiyes
and little EXPLANATIONS of apprecia-
n6 1rh
clerks are all right. but men folks
are alright once in while But this
IS not a lecture on the value of the
gender of the seller.
Now this is a brand new dress
which has just come from the dress
makers" and he held up a wonderful
velvety dress. It was panoply, which
is a pile fabric in the velvet family.
The dress was dark blue with deep
banding of checked around the bot
tom of the skirt and forming the
lower half of the sleeves. The cloth
was so woven that the checked and
the plain goods were in one piece.
no seam between. The lower ends
Of the sash were of the checked ma
terial as well.
Betty Wales is the trade name Of
the dresses, as you know, but the
folks who make those dresses have
woven the prettiest little story about
them. The Ploshkin is their trade
mark and also a good luck token. He
is a queer looking little thing. And
it is extracts from diary that weave
the romance about a typical Ameri-
can girl and tell the part which her
gowns play in the story.
Her wedding dress was gray. But
the same style was shown by Mr..
Little in black. Besides black and
gray this dress is also shown in navy
and in cornf1ower blue. The young
lady in the story describes it:
For my wedding gown something
not too plain nor yet too frivolous"
she decided and chose an elusiveIy
lovely robe of misty gray Georgette
richly embroidered with steel beads
with just sprinkling Of pearls. The
new wide Jenny sleeve and a narrow
ribbon girdle of contrasting color.
indicate that it reached New York
via Paris.
So many Of the Betty Wales aft
ernoon. bridge and informal evening
dresses are the softest satins, glossy
and firm. Canton crepes. dull but
rich in simplicity, are other dresses
Navy, black, or brown Canton crepe
is one model. 1t began with q be-
comingly rounded neck-line. adapted
the latest thing in sleeves-slashed
and puffed to show inset-and en-
broidered in the waist and the back
panel of the skirt is a large medal
lion of contrasting color.
And the dearest frock had the new
Jenny sleeves of hand-printed jap