The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1921-05-27
Tss the rich and powerful Boaz
speaang to q klnsman-1312

e, kStsHAftll5 " v fA4lbplAu-4041
Naomi that has come again8out
Of the country Of Moab, selleth d
parcel Of land and thought to
adyertise thee, saying, 'BuySit:2' y
Boaz Who thought to advertise.
proved g wise as he was rich.
Naomiss land was sold, and BoaS
Won Tor his wife Naomi's daugh-
er-lnslaw, the Beautiful Ruth Thus
the first recorded advertising the
Real Estate ad' Of three thousand
years ago, proved the far.reaching
force o. the worlds greatest pow
or today
But this was the same power
that restored and maintained Con-
tlenee after the worlds first great
panicthe flood. For thousand
yeafs before Boaz's time came the
words Of the Create do set
my bow in the clouds and 1t shall
te y token Y
AMT so the Rainbow became the
first outdoor Advertisement.
AS the brilliane OF It's blue, red, /,
orange, violet yellow and green
flashed across the sky, the whole
world read and understood the
message of goodwill. Today when
ever the radiant bow set In the
clouds as Q sign repeats it's mes
sage. tie mind turns to modern
adveftistng with the realization
that the3basie principle Of success
ful advertising still is faith and
Goodwill, Just as II was four
thouaand years ago:
1T HE first advertising that af-
1 fected commerce was at
Stourbrtdg dges Fair in England in
the 3rda Century. Traders from
many countries attended and as
The advertisers cried their wares
along the picturesque banks of the
Stour River learned for the first
lme what gland had to sell.
\ The 18th Century opened the
Kay TO the inessageio of the printed
word A handful by caxton of
iering apyes of salisbury, good and
chope. u n please any man spirit
ual on ensporitl % Sbty' m. 10
have been the FIRST printed adver-
tiseneni
But it IS America to whom trl4
butte is due for the development OF
printed advertising from It's crude
orm To- the artistic elaboration OF
today
american advertising Is the.
power that has made American
. commerce and Acerican lnstitu-
tons the wonder and envy Of the
entire world.
sE LBERT HUBBARD said:
~ 1.-THE things that live are the
Things that are well advertised.
But It ts advertising plus perfec.
lion ofiproduct that makes adver-
tising the worlds greatest force"
The churches recognize the po-
ktencyf OF advertising and use It to
{seil white hyacinths" to feed the
hungry soul-and to picture
higher life than the sordid life of
merely a fight for wealth.
! The Government advertlses to
seli the brand OF patriotism that
cauged those brave boys to send
lthe inspiring strains OF my
Seuntry 'Tis Of Thee" across the
s9sh waters as the Tuscania went
l0Wn n Il 3
Department Store Advertising is
news News that tells the history
of a tapestry or rug costing thou
sa ands upon thousands OF dollars,
as we'll as thesnews OF the newest
coiors and the correct fabrics and
mcdish silhouette.
\ j HAS been said that certain
~ known merchant writes more
(news in a day than all the star
reporters do in week-news that
the public accepts 1T face value,
leca1se the man not only stands
haclrof his advertising, but puts his
own personality into 1t; the per-
sonaiity that prompted the great
merchant to spend $4,000 Of the
q is6T he made his first day in
Sbustness, to advertise his policy:
esoodsSreturnable at 100 cents on
he dollar"
The policy this and other mer-
thants paid to ADVERTISE has re-.
olntionized trading. Now every
reiiabIe merchant in the country
adyeftises. your money back''
suging IS no longer a speculation
il aschance. You buy advertised
PRODUCTS with absolute assurance,
You know that as far as It is hui
manly possible, the manufacturer
Or merchant knows that the goods
sre exactly as represented.
But. if for any reason, even SO
rivolous a one as a feminine
ehange of mind. you want your
money back, It Is yours without
bubble, without argument and
with an apology II there be any
eai grievance.
OUTLOOK for "sterling" when
! you buy a piece OF silver.
ware. You are pleased when you
lind it5on silver you receive as a
IT But you give little thought as
b Why you can depend upon the
scrd as a pledge Of good faith.
Mi isSwell at this time to recall
Easterlings, men from the old
lllc towns-the East-who
kfie IN their quaint ships to Brit.
shores TO trade. OF all the
hants who deaf with Britain
ieentInped % page four)