Evening journal., 1921-07-09
MERCHANTS BID
FOR new TRADE
Promise Bargains For All
Next Monday, Tuesday
And Wednesday
WILL BE TOWN AND
COUNTRY DAYS"

Arrangements are being completed
this afternoon by the mercantile sec
ton Of the Chamber or Commerce
for the Town and Country Shopping
Days" which will be held by mer-
chants OF the city on next Monday,
Tuesday and Wednesday.
More than 500 posters have been
put up in rural New Castle. Kent
and Sussex counties advertising the
affair. which is intended as one OF
the initial events in the general
movement inaugurated by the Cham
bor OF Commerce as a whole to
boost Waimingtonfs trade on the
Delmarvia Peninsula, in nearby South
Jersey, on the western shore of
Maryland and in southern Pennsyl-
vania.
Hundreds more posters have been
sent to merchants of the city and
viii be displayed prominently in
.rdows. The posters read:
Howdyl Town and Country
Shopping Days, July IL, ~ and
13. A value-giving festival for
better acquaintance, under di-
rection OF the Mercantile Sec
tion Of the Chamber of Com
merce.
In a letter issued to the merchants
Of the city, the managing committee
OF the mercantile section says in
part:
your managing committee urges
as a matter OF exceptional import
ance in attracting rural trade and
holding It, as well as holding and
developing local trade, that merch-
ants offer the very best possible Get
Acquainted Values that It is pos
sihle to offer during this period, and
TO advertise these goods as extens-
lively as possible.
THAT merchants very carefully
review these merchandise offerings
personally, since 1t is absolutely GER
tain that any adverse criticism aris-
ing from customers, and due to this
source, will discount very heavily
future trade.
THAT care be taken to insure that
stores and display windows should
be spick and span, and that your
decorator make unusual effort to Sc
cure the best window and store dis
play possible. II is Of equal impor-
tance that on these days your en-
ployes should take a particular
pride, not only in their personal ap-
pearance while on duty, but TO see
that each customer is met with the
highest degree of courtesy and ef-
fciency.
THE committee will advertise this
affair extensively throughout our en-
tire trade territory, will use rural
papers to an effective extent In Della
ware, Pennsylvania, Maryland New
Jersey. will post all main auto roads
and all automobile bus lines radiat-
ing from Wilmington, and the troll
ley cars.
"The psychological effect OF pre-
senung a united front on these
days. showing the same thorough,
painstalSing cooperation that has
been operate in our Dollar Day
events, is OF exceptional Importance.
II is for this reason that the COM
mittee urges all possible use be
made OF the window cards and in
terror cards described on the EN-
closed postal, and urges with ref
erence to the former. that one OF
preferably two of the large display
cards should be shown in each dis
play window. and another shown
at each point of vantage in the in
terror. We are glad that we have
been able to secure reduction in
: costs on these price cards.
"The success OF future events OF
this character will depend upon tn,
manner in which this one is handled
and the impression which we maxi
upon visitors, as well as our loca
trade"