South Bend news-times. (South Bend, Ind.) 1913-1938, 1921-09-18
Mishawaka Merchants to Stage
Metropolitan Fashion Exhibit
For First Annual Style Show
Plans Now Complete for Big Social and Business
Chicago Models Show Local Women How Wear Latest
Gowns and Hats.

Imagine brisk October day on
Fifth av-of course. we refer 10 New
YOrk-Or on Michigan av. in Chi
cagO-motors thronging the asphalt.
pedestrians crowding the walks hus-
tie. hustle and activity everywhere.
wealth-oddles OF it-and luxury
rampant and everywhere externally
visible. Women In llmouslnes swath-
ed in furs; others in open touring
cans gowned in the height Of fashion.
Women on the streets attired in the
very smartest walking suits. Women
old and women young. debutantes.
the sub-deb and the fapper, all
wearing the brilliant and varicolored
plumage Of modern costuming. Such
hatsl They seem so trim and taut.
so dashing and chic. Boots that seem
to be part OF the trim and shapely
foot. The swish and crinkle OF silk
and satin is exotic. Here and there
the glitter and CLEAN OF a jeweled
mesh bag or a blue-white flash from
a diamond ring.
This is the picture that will be
brought 10 Mishawaka when its first
annual style and fashion show is
opened. The same wraps. furs, gowns.
hats, jewels shoes and other what
not" Of feminine wearing apparel will
be seen, and worn by professional
models it will not require a great
strain on the magma ton to picture
Fifth av., Michigan av. or Picadilly
Circus.
The Insterstate fair has come and
gone. 1t was a huge success. Its
races, the many exhibits and the
side shows. all helped to lend the
spice and flavor of excitement to
Mishawakians But with Hallow-
cen, Thanksgiving and Christmas far
too distant, the advent of Misha-
waka's first style and fashion show
looms big as a gala event in the
citys history. Milady's apr elite is
already whetted and her curiosity
reused to the "steenth" degree by
promise OF a style and fashion show
so metropolitan and complete as 10
mark another milestone in the city's
mercantile and commercial progress.
Mishawaka has never had a style
show. For years the bigger sister
city OF South Bend furnished all the
thrills and lures for milady in the
way Of frocks, gowns, furs and other
frills ad libitum. Mishawaka mer-
chants grinned. some gritted their
teeth, while others shrugged their
shoulders "a they watched motors
and street cars carry crowds to
South Bend for the annual style
show.
But all things end. The wheels
Of progress move. slowly at times,
but they do move. and this year
Mishawaka expects 10 do herself
proud in the way of a style show.
1t is planned to give three public
showings on the stage Of the Cen
be given Immediately after the reg
ular performance. In addition TO the
public showings, there will be a
number of private exhibitions for
women only. These private exhibit
tons will be announced later.
Arrangements have been cOmplet-
ed for a number of Chicago's most
beautiful professional models No
mediocre amateurs for Mishawaka-
nothing but the best that the sec
ond biggest city in America affords!
With models from the great stores
and manufactures Of Chicago and
merchandise fresh from the marts
of New York City Mishawaka should
be treated to style show that will
linger long in its memory.
The following merchants will ex-
hibit the new and wanted merchan-
disc at the style show. Milady Shop
will show furs, wraps. gowns. dress
es, coats and suits. Carpenter Mil
linery Shop will show all the new
est and latest styles in hats and will
show some OF the newest creations
in lingerie. ". L. Douglas Shoe
Stores will show the latest styles
and fashions IN feminine footwear
and Nogt Jewelry shop has arranged
/ for A display and showing OF mesh
bags. hair ornaments. bracelets and
! diamonds such as have never been
shown In Mishawaka
| Fashion rules. according to emil
/ nent authorities. Every woman is
! a fashion show unto herself, SAYS
| one prominent designer. but Carl y.
| Werntz. director Of the Academy OF
/ Fine Arts in Chicago. declares that
fashions do not rule so much as
/ individual tastes and lines Of indi-
vidual figures. Perhaps that &C
I counts for the tremendous growth
/ Of the women's ready-to-wear indus
/ try which now ranks as the sixth
b, ggest in the country.
/ Speaking before the Fasion Art