The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1921-09-15
WASTAGE
s. S.


the WatertOwn Daily News and vet
eran newspaper man of South Dakota,
recently took charge Of the Woon-
socket Herald Times and is getting
out a first class newspaper. Brother
Cory has high newspaper standards
and when he takes charge of a publ
cation the result of his work it at
once apparent. In the last issue he
comes forward with an editorial that
meets with our opinions on the mat.
ter so wholly that we publish it here
with:
Much complaint was heard during
the war concerning the fearful wastage
of paper. The newspapers were clam
Oring for paper at any price, and yet
the government and hundreds of pri-
vate concerns were throwing paper
right and left as If it were chaff to
be separated from the grain.
More or less of this wastage is still
noted on the part Of both the govern
ment and private interests. We point
out only a few instances of the many
that come under our observation.
The republican national committee,
for instance, is supplying the news.
papers Of the land with oceans" Of
matter for publicity that not one pa.
per in fifty can use at all and that
not to exceed n paper in three hun
dred uses any part of and that not
one paper in ten thousand uses all of.
Our last mail brought us three
pages of this publicity matter from the
Republican Publicity Association"
each page being filled with single
spaced stories about this or that. The
total, if reduced to such type as the
average weekly paper is set in, would
make about three columns. Inasmuch
as we get about this quantity from the
same source three or four times a
week, it is see what a fearful waste
Of paper the association is guilty Of.
If the republican committee wants
to do something that really counts in
the line Of publicity, let it quit its fool
ish waste of paper and postage, boil
it's matter down to such proportions as
weekly papers can handle, and then
buy half a page Of space in the
weeklies two or three times a year.
1t could easily save enough for this
purpose by cutting off its present
wastage, it would seem to us.
Another sample of wastage is sup.
Piled by the Goodyear Tire 4 Rubber
Co., of Akron, Ohio, through its Good
year News service" which the COM
pany seems to be furnishing all the
weekly paper of the land, and per-
haps not one in a thousand uses any
part of 1t. It's matter is sent out under
the guise of news items, but inter-
in each is a first class adver-
tisement for the Goodyear people. We
are inclined to think that our Good
year friends of Akron, Ohio, could
save enough on paper and postage by
eliminating this useless service to
buy a quarter of a page three or four
times a year in every weekly in
America.
Another example of wastage is fur
nished by the Power Farming Blu.
%reau,' Monadnock block, Chicago,
which supplies the weekly papers with
about six columns OF closely printed
lines each week under the caption of
Business in Farming: More Mind
Less Muscle" by George z. Fuller, and
copyrighted by the Power Farming
Bureau.
The obvious purpose is TO stimulate
the demand for tractors and trucks
in farming and to show that tractor
power is cheaper than horse power.
Very few of the weekly papers use
any part of this matter, and, as inI
the cases already noted, the financial
supporters of this Business in Farmii
ing" movement could easily save|
enough to do more effective advertise
ing in the weekly press and thus serve|
some useful purpose for both themI
selves and their hundreds of loca
agents throughout the country.
But these are but a few samples o.
the many evidences of wastage i'll
both time and money in propaganda
along many lines that is as useless
as it is stupid.
Nv. 8. S.
az. |