Vernon County censor. [volume] (Viroqua, Wis.) 1865-1955, 1921-06-08
WITH The COUNTY AGENT
Hi Spots from the County Agricultu-
raj Office
The Foster Mother of the Work

The Foster Mother of the World
! The third cow testing association in
Vernon County was completed on Sat
urday evening, June a. This associa-
ton located in the vicinity of Viroqua
aims TO demonstrate the real value
of the dairy cow The aim of the as
ISOLATION is to produce type of cat
tie that viii be second to none in Wis
consin and a type of cattle that viii
be in demand by the livestock breed
ers of neighboring states. The as
ISOLATION aims to produce creditable
number of register cows.
That is, the individual COW shall pro-
duce 365 pounds of butter in one year
/ This means that the COW must produce
no less than one pound of butter per
i day.
| The members of the COW testing as
ISOLATION in the county recognize the
fact that Wisconsin is not only recog-
nized as the leading dairy state in the
union but that dairy products are its
chief agricultural market commodity
1t is also born in mind that milk and
its products form a necessary, econ
omieal, and we'll balanced food for
man and are indispensable to the
health of growing children. The facts
are only appreciated by the farmers
themselves and the consuming public
who use milk and its products as a
part of their daily ration Prof. f. B.
Hart of the Agricultural Chemistry
Department, College of Agriculture,
classes milk as the one great protec-
tive food for all mankind.
: Several counties of the state have
been conducting milk campaigns,
either as essay contests in the public
schools or milk advertising campaigns.
Such campaigns have been conducted
in Waukesha, Rock, and Walworth
counties. Vernon county has con-
Quoted in the milk campaigns through
the poster service of the public schools.
Mr.. Lake in a discussion of the use of
dairy products says, Il know of no in
dustry that has prospered as we'll as
dairy industry without any advertis-
ling or publicity. The manufacturers
| of butter substitute namely ole-o-mar-
/ gerine spends thousands of dollars
in advertising annually to sell their
iproducts. Likewise the manufactur-
ers of filled milk spend enormous sums
of money to advertise their product
and obtain a market sale for that COM
modify which we produce. Milk, but
ter and cheese furnished by the diary
COW, the foster mother of the world. |
venture to say that if road dust were
packed in neat containers and attract
lively advertised could be sold for ex-
EXCEPTIONALLY good prices. We need only
to think of commercial stock food
and some patent dairy feeds, to real
ize what advertising will do for af-
| fecting a sale of the commodity in
question. We, who aim to produce
better cattle and obtain better prices
for milk and dairy products, must
not only think of the total production
or pounds produced, but must think
of the quality of that product and the
form and condition i'm which it is of
| fered to the consuming public.
| | wish now to call your attention
to the city milk supply of our many
small towns in the county. In many
instances / have found the sediment
content of milk so high that it was
distinctively visible in the bottom of
a glass after the milk had stood for
few minutes. | ask you what sue
cess would the manufacturers of filled
milk or substitute butter have should
they offer a product for sale compar-
able in quality to that of this milk
that ! speak of so commonly served
on the tables of our hotels and restau-
rants in the county. / wish to speak
also of the bacteria count of this milk
and the kind of bacteria contained in
lit. The very fact that this milk con-
tains much sediment makes it high
in bacteria content. This in turn not
only makes it an unwholesome pro-
duct more or less unfit for human food
but gives it exceptional poor keeping
quality. The bacteria may be the
bacillus coli and perhaps the tuber.
cular bacilli, the latter bacteria being
extremely dangerous to humans
Those of US who produce milk fol
town or city use should be compelled
by city ordinance to maintain tuber.
cular free herds of cattle. 1t is 9
crime to permit the condition to &C
on as it is. The dairy COW has done
her part in producing a product, rela.
lively free of bacteria and we mus
do our part to maintain that product
in as near as wholesome condition a:
the foster mother of the world ha!
produced it for US.
II Pays to Advertise
Mr.. Breeder, if you place it right
it pays to advertise. The genera
average of sixty-fve head of Holster
sold at the Wisconsin state Holster
sale on May 16, 1921, averaged S490
83@o of all animals sold were pur
chased by Wisconsin buyers. SOC,
of all the animals sold to Wisconsin
buyers were purchased by the readers
Of the Wisconsin Agriculturist. Th'
breeders who advertise in the Wiscon
sin Agriculturist received on an aver
age of 1926 more for their animals
than did the breeders who advertised
in second general farm paper circulat
ing in the state.
The breeders who did no special ad
versising received for their animal,
an average of S463 or S36 less thar
the average of the sale and further
more 1921 less than those who uset
special advertising. We in Vernon
county can well help ourselves by ad
vertising in our county papers. Mr.
Malin of Genoa who recently sold {
pure bred Guernsey COW for $500 wal
able to do this only through propel
sales advertising Mr.. Malin says
"Get in the habit if advertising, it il
a good business habit. Those of u.
who have little time to find buyers O
livestock and are not exceptionally
good statesmen must depend on thi
paper advertising. Use your loca
paper in selling your livestock, cattle
hogs, poultry and thereby make you
newspaper serve real function il