davidaulloa/AmericanStories huggingface dataset:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25
Mr.. Shores Big Enterprise

according to Pulp Shore, president
Company, he can carry oranges ard
grapefruit from Tan pa to New York
and philadelphia for fifty cents a pex.
seventy-flve cent? box less than the
average rail charge from this part If
the state, and he could handle citrus
fruits from refrigerated to theses ports
at less tnan sevei..y fr,lts bcy and
make money If il, didn't bring back
a ton Of freight. IL lie movement 70
establish q regular Roc of ship be-
tween Tampa AMI Eastern ports to
transport our citru3 fruits cuim4a 1,es
successful ~, Punta Gorda should tale
advantage of the opportunity to secure
lower 1aSes, not only on fruits bit
the various goods that we must b ing
in from other markets. We behave
that rates to Punta Gorda and as far
north as Arcadia could be materially
reduced by shipping between Punta
Gorda and Tampa by boat. Citrus
fruits and the products of our truck
fields could be brought to Punta Cor
da on trucks, from as far north as
Arcadia, loaded on a boat here, taken
to Tampa and there loaded on the
ships for Eastern markets. Freight
for Punta Gorda, Arcadia. and other
nearby points could be brought back
from Tampa by the local boat and
distributed from here by trucks. 1t
would cost perhaps twenty cents a
box to haul citrus fruits from Arcadia
to Punta Gorda by truck and about
the same amount to get it from here
to Tampa by boat, and from there to
Eastern markets the charge would be
about fifty cents, making the total
cost of shipping from here to New
York or Philadelphia about ninety
cents, Or thirty-five cents less than
the present rail rate-according to
those more or less familiar with the
cost of shipping. We believe that
there is a possibility of saving at
least this amount, and If there is it
would seem that there would be no
trouble in securing the necessary CO.
operation of the growers of this sec
ton to make the venture success
Punta Gorda Herald.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25
BUSINESS REVIVAL AWAITING
EFFORT

Redoubled sales attacks should be
the order of today, according to Jas.
O'Shaughnessyt general manager OF
the Advertising Agencies Corporation
who expresses the opinion to The
New York Commercial that now
above all times is poor one in which
to lay down." He says:
'"fhe efforts of the New York Com
mercial to hasten the restoration Of
business confidence is a particularly
valuable service to the general well
fare at this time.
Confidence is merely a matter of
mental attitude.
"The public now is tirnid. 1t hest
tates to buy. The remedy for the
situation is obvious. It Is merely to
increase the buying urge. To put
more pressure in what is commonly
called the sales effort
Nearly everywhere, we see indica-
tions of apathy and indolence at the
sales end of business.
THE seller still seems to continue
to expect buyers to come and cheer
fully do oil the work in the sales
transaction.
The brutal conditions attending
the period Of the sellers market left
the buying public in an unhappy
state of mind. The buyer must now
be courted and appeased and induced
into the belief that the seller really
wants his trade and will appreciate
1t.
confidence can only be got by ex-
change for confidence. The seller
occupies the position of leadership.
When he gains the confidence of the
buyer and does it fully, freely and
generously, then he will bring about
that thing which business needs
The most powerful builders of
confidence in business Is advertising.
The advertisements are the optimis-
tic part of the newspaper. Nearly all
the news and editorials treat of crit
|icism, misdoings and mishappenings
The advertisements, alone are cheer
full kindly and encouraging.
THE more a business house adver-
|tises. the more 1t is known, the better
ft Is understood, the more confidence
IT begets for itself and the more 1t
helps to spread the feeling of conf
Hence among all elements of the pub
bic.
become less cheerful. The
Inducements to buy are fewer. The
Inspiration to cooperate and give as
well as take is felt less.
waiting for business to get good
Is for the buyer not the seller.
When business is not good then
the seller should do the obvious thing
increase his sales effort adequately
and properly.
"As long as sellers assume the atti-
tude OF timidity. so long will the buy
or remain timid.
"Some sellers are advertising more
heavily today than others.
.sWhen advertising comes back to-
fun volume all talk Of restoration or
confidence will have been forgotten in
the recovered prosperity"
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25
'tShip by Water.

Commenting on the recent meeting In
Tampa, at which representatives Of the
citrus fruit industry discussed ways
and means OF shipping fruit in refrig-
orator ships from Tampa to the East
ern and Northern markets, the Lake
land Telegram had this to say:
"a meeting of great Importance to
the orange industry was called for Fri
day after noon in Tampa at which were
to be discussed plans for contracting for
the shipment of citrus fruits by water
from Florida ports to New York and
other northern points at the uniform
rate of fifty cents box Philip Shore,
president of the Tampa Inter- Ocean
Steamship Company, is said to have
declared the 5o-cent rate adequate TO
cover all services now included in the
rate of $1.15, as charged by the rail-
roads at the present time on orange
shipments to New York City. 1t takes
time, organization and earnest effort to
effect a change of such magnitude as
the transference from rail to water of
the citrus traffic from Florida, but 1t
can be done and will be unless there
Is a great change in the policy of the
railroads.
1T is feasible; It is economical. Its
saving would amount to many millions
Of dollars each year, part of which
would go TO the northern buyers and
part to the fruit growers OF Florida and
which would result in an increased de-
mand for citrus products.
These reasons supply a motive-a
constant pressure for the change.
Backsets are to be expected and dis
heartening obstacles encountered. but
If the newspapers Of this date do their
duty by holding steadily before the pub
lie mind the benefits to be derived from
ocean shipments, the result need not
be in doubt. A free and Intelligent
people viii not perpetually suffer
costly injustice.-For Myers Press.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25
Pennywise and Pound Foolish

A dispatch from Washington says
that Prohibition Commissioner Haynes
will order that millions OF gallons of
of seized bootleg whiskey be thrown
into the gutter. We have had an ex-
ample OF this brilliant policy right
here In Tampa. AS an econn.ie prop
osition it just about measures up to
the moral status of sumptuary legis-
lation. We cannot criticize Commits
sioner Haynes. He is following the
law, no doubt, just as Internal Reve-
nue. Collector JIG. Griggs followed
it.
But why destroy property of COM
mercial value after it IS once safely
in the hands of the authorities and can
be no longer used in an Illegal way?
Nobody seriously proposes to do
away with the use of alcohol in the
arts and sciences. 1t is recognized
as commodity of commerce, and even
bootleg whiskey contains alcohol;
some of 1t a high percentage Of alco-
hol. This could be extracted by pri-
vate or by official chemists and hum
dreds of thousands Of dollars con-
served to the government. But in
this, our postwar era, the simplest
solution seems to be the most appeal
ing The German fleet was in the
hands of the allies and, until a Ger
man admiral saved them the trouble,
there was serious talk of sinking It.,
although it represented millions Of
dollars in value. We have on our own
hands a number of wooden vessels.
They are built of valuable timber, and
could be put to some use; but it is
easier to sink them. and that is adj
vised. And contraband whiskey con-
tanning an article essential to industry
is accommodating. It is to be spilled
into the gutter. The world may not
be going mad, but some times we fear
1t is headed toward a sanatarium.
Tampa Tribune.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25
MoToRcYcLlsT EXPLORES
SALToN SEA.

Drawing a blazing desert tempera-
ture of over las degrees at times and
the dangers resulting from a negative
elevation, John Hogg, q daring Cali
fornia motorcyclist, explorer and au-
thor, recently made an extensive ex-
ploration trip of the Salton Sea in the
Colorado Desert of South-central CAL
ifornia. Experiences he encountered
and observations he made are being
given much space in current maga-
zines. The ingenuity he used in, util-
izing a motorcycle sidecar outfit as a
craft fro both land and water is also
being quite extensively exploited in
various publications. After travelling
with his sidecar combination, he re-
moved the sidecar body from its cha
sis, slid down steep sand bank and
into the sea and then padded Is miles
to Pelican Island. There he was able
to obtain water and supplies and after
spending two days fishing for Salt Sea
Mullett from his strange craft, photo
graphing the numerous kinds Of birds
that inhabit the island. and making
general observations, he returned TO
where he left his motorcycle. mount
ed the amphibious sidecar body on its
running gear again and returned to
Los Angeles.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25
.snap Into 1t" Is the Needed

Ask almost any young man what
Snap into it," means and he viii tell
you.
It means: Quit leafing. catch the
step, throw your head back and exc
cute the order quickly.
"Snap into it, is a sort of rebuke,
for when man or company is alert
and on toes the command is not heard.
It is q pity that there is not some
power to order the world to snap in
to IT," Too many people and too
many businesses have gone to sleep
in the ranks. Everybody Is afraid to
quicken the pace. Even the pivots
are Forgetting to cut the corners
short. Wen never get anywhere this
way.
Optimism is a good thing, but car
ried to an extreme it's influence is
lost; and the pessismism has no place
in the great order OF things.
Holding back, waiting for times to
get better, hoarding-these are bust
ness curses and individual handicaps.
When every man is waiting on every
other man to snap into it, nobody
snaps into it. Hollow your leader is
all right as business game as long
as it does not destroy personal inia-
tive. But there is no need of slack
ening the pace just because a few
marchers in the front ranks are losing
their wind. The thing to to do is to
press them until they fall by the way
side or snap into it, again.
Depression is as much a state OF
mind as anything else. OF course
certain conditions cause 1t, and these
conditions are mental sas well as ma
terial A great deal Of it is caused by
general reticence. The man who
plays too close later pays for his own
folly. The walters lose while the play
ers win. This is no Utopia; it is a
world of facts. and If everything was
''just right" there would be no need 10
try to succeed. The one who "gets
there first is the one who snaps in
to it, first. There are no living sac
rifices in the world of good bust
ness.-Jacksonville Metropolis
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25

who had been so lately restored to
her, she would fight like any reused
tigress for her young.
Il told you | had lost my sense OF
values" Lillian went on drearily. u
want to play the game fairly with
Harry, and, of course, I don't want to
stand in the way of the girls mar
riage to him--that has always seemed
to me to be particularly meanspir-
tied thing for an injured wife to do,
But can't drag little Marion through
the mire of a suit for divorce. Tell
me, Madge, what 1 shall do?"
I could not speak for a moment in
sheer amazement at Lillian's attitude.
That Lillian Underwood, upon whose
brave bouyant spirit L had always
leaned, should be helplessly appealing
TO me, bewildered me. Then my in
dignation at the whole cruel proceed
ing broke its bonds. and sprang to
my feet, my cheeks blazing with an
ger.
"Freei FreeI"
'Play the game fairly with Harry"
I echoed and l knew that all the pent-
up dislike and contempt l had sup
pressed for Harry Underwood now
threaded my voice. you've been do
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25

The Lakeland electric light plant,
which has been overloaded for the
past two years. has just installed new
electric equipment large enough to
take care of the needs of the city for
some time to come.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25

%
Bessed value Of realty Of Fort Myers
is s6,25O,OoO.
The Lakeland electric light plant,
which has been overloaded for the
past two years. has just installed new
electric equipment large enough to
take care of the needs of the city for
some time to come.
The Montverde Industrial School
which will open September 6, has the
largest enrolment in it's history. A
great many applicants were turned
away for lack of room.
The young lady next door wants to
know why a blonde dyes her hair
black and the brunette dyes hers yell
low.
The question is, do the members
really want a vacation because they
need 1t, or is it just an excuse to get
home to do some explaining before
another election?
Jacksonville realtors plan the rails
ing OF fund OF $4,000 for the pur-
pose of advertising the city.
o
sixty-eight Fqoridsans graduated
from the Fourth Corps military train
ing camp just closed at Camp Jack
son, S. c.
IF enough women bob their hair. -
Galina Kopernak, the Russian actress
asserts, ut will not be long before
men will declare long hair to be an
evidence OF frivoliousness, If not of
something worse"
Marcelle D'Arville, la belle Parisienne.
does not think much OF some Of the new
dances, but evidently she thinks less
OF some OF the dancers. Cheek to
cheek dancers" she observes, 'are in
danger Of humping their heads together.
but they are 50 soft there is no chance
OF either OF them being hurt by the
contact"
That Canadian border is a pretty long
one to guard against booze runners.
The fight of the prohibition officials
against wet invasion from the north
Is almost an impossible one. Whiskey
Is now quoted in Chicago at So to $40
per quart less than II was so days ago.
The fight against John Barleycorn will
be continued, but 1t must be admitted
by wise prohibitIonists that 1t is not
an easy one.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25

The Montverde Industrial school
which will open September 6, has the
largest enrolment in its history. A
great many applicants were turned
away for lack of room.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25

III enough women bob their hair"
Galina Kopernak. the Russian actress.
asserts, 1T will not be long before
men will declare long hair to be an
evidence Of righteousness, If not Of
something worse"
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25

Wonder II It was cooking school
IN Charleston, West Virginia in which
that moonshine stin was found?
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1921-08-25

The provincial liquor control board
OF British Columbia announces a re-
duction in the price OF beer-but why
should that interest us?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
7. W. Woolworth Go.

r. When YOU are wondering who
u Keeps 1t what Is the name NJ the
store that comes into your mindY
This store carries everything except
those articles that sell for more than
l0c. They have Chinaware light hard.
ware. notions. stationery, holiday goods
The year round. toys. fancy goods
and novelties In endless variety. There
Is no place where you can buy more
Tor little thin dime. II is one of the
stores YOU should keep In touch with.
failing to do so YOU are liable tn pay
quarter Tor some article that can
BE- had here Tor q dime. The name is
synonymous with economy store is on
! the south side of Main street What is
the name"
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
Coca Cola Bottling Company

OS Speaking Of the good old sum.
LeJ mer time, here is a works that
is strictly in it. 1t is a bottling
works--one Of those places that puts
out a product that makes one wish
he had a neck much longer than ma.
ture saw fit 10 bestow. This plant
has been running along, smoothly for
a number of years. They have built
up a big trade and this year they are
going to go the limit. They have a
modern building and equipment,
prompt delivery service and a pro-
duct that makes the people hurry
back for more. They sell the ma
tional beverage for which the plant
is named. What is the name?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
Harvey Bros, Undertaking

80 A prominent undertaking estab-
LeD lishment has such appropriate
accommodations for taking care
of the deceased that a brief mention
Of 1t here will be of interest. During
their business career in Ardmore
they have shown every kindness and
consideration for their ptarons. Recog
nizing that sorrow is the most sacred
Of all things, their charges are always
in Keeping with the actual service and
materials furnished. They are equip.
ped in every way to take charge of
funerals and conduct them decorously.
relieving patrons of every unnecessary
care and worry. 1t is an exclusive
establishment centrally located on
Main street What is the name?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
Dr. II. l.. Williams. Osteopath

II This is the age when science Is
developing the idea that drugs
and the knife are not the only
means that will restore health and re-
lieve pain. In the treatment Of in
liuenza the osteopathic physicians of
the United States lost less than one
per cent of their cases. Certainly n
very creditable showing. This disease
seemed TO yield readily to osteopathic
treatment. And osteopathy Is just as
cfficacious in chronic and acute cases.
There is every argument to give os.
tcopathy an opportunity to do all 1t
may before resorting TO the knife. Can
YOU give the name of well known os.
teopath physician in this city with of.
fices In the Weise building?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
l.riarwood Hotel

~ II Is not always the best acco.
LED modations one gets at the high.
est priced hotels. Here is a
hotel where you can go and be assured
of the best treatment and accommoda.
tions. Every guest receives every at.
tention. This hotel occupies commo.
dious quarters ON Washington street
Everything here is new and upto-datc.
II enjoys a large patronage from the
travelling public as well as from home
people. The painstaking methods of
equity and fair dealing on the part OF
the management has made this a
popular hotel. Name begins with al.
most the first letter and also contains
u double letter What Is the name
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
ShrOpshire's Electric Shoe Shop

1c All! Here it is-the shoe shop
IU that makes your feet happy
Who is this shoemaker who
puts on the specially guaranteed sole
leather for the men who labor? He
has been in the shoe repairing bust.
ness for II years and 5 years in Ard
more. He does high class shoe repair
ing for both ladies' and gentlemen and
has the electric machinery. 1t mat
ters not how fine a ladies' shoe may
be he can put the right work and
the right finish on it, He uses the
best materials-at the same price.
Kerry Krone soles when wanted Up
to-date shining parlor in connection.
Right on Main street. What is the
name?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
Taylor & Co., Auto Paint Shop

0h Who are the people who put the
L4 shine on automobiles that won't
come off-very soon? They paint
all kinds of cars, small or large,
cheap or expensve-do the job up
brown and you never feel blue"
about the price. You can't afford
to allow your car to deteriorate just
for the want Of a little refreshing at
the right time They do work in
such a satisfactory manner that it
lends prestige both to the man who
does the work and the man who
drives the car. This company is in.
stalling a compressed air brush which
gives all work the factory finish. Sue
cessors to Storck, S. Mill street. What
is the name?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
Chickasaw Lumber Co.

IL Are you thinking of building
I,D home? If you don't own one
you should be. Here is a lum-
Der yard that encourages home build
ing-and by the way home building is
town building. The man who wants
to build and calls at this yard receives
every courtesy and assistance possible
The name Of this yard has stood for
the best in lumber and all kinds of
building material for many years
Whether your bill be large or small
they are always glad to figure with
you. They have done their full part
toward boosting the growth of this
community. They also have builders
hardware and the celebrated Monarch
paints. What is the name?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
Frames Drug Store

n Here Is a drug store where you
y are always sure Of getting just
scriptions are put up by a master
hand that takes pride in the efficiency
that comes from proper schooling and
long experience. The name that spon.
sors this drug store has been connect.
ed with the drug business in this city
longer than any other. You will find
this institution occupying a very prom.
inent corner on West Main. They
have everything for the bodily COM
fort, health and comeliness and has
the sale of the San-Tox remedies. A
fine soda fountain is also an impor.
tant feature of this busy drug store?
What Is the name?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
Model Vulcanixing Co.

10 What is the name o. the works
IL that Will put your auto tires In
good condition.? Rubber"
around and see II you can find this
upto.date vulcanizing and tire repair.
ing plant. II has not been here al.
ways but has been here long enough
to make good. They have the modern
machinery and the men In charge
understand the business In every de.
tail. II behoovcs every good business
man to look out for his tire expense.
And as wise bird once said. "a stitch
In time saves nine They will repair
your tires for YOU here In the very
best manner. Barney odfield and
Fisk tires at the new low prices.
Service to swear by-not at" What
Is the name?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
Sizes Machine Shop

Fl Here is a shop the name Of
Ill which is known all over SOUTH
ern Oklahoma. When you en-
trust them with job Of machine
work or welding you can rest assured
that 1t will be done right. The man
at the helm is machinist of long
and varied experience. This shop
does all kinds Of machine work and
welding and has the machinery and
equipment to make the different parts
that can't be welded. This often
saves their customers both time and
money. From mechanical stand
point your job is as good as new
when it comes from this place. The
busy shop on East Broadway. What
is the name?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21
Bridgman & Cardwell, Insurance

On VIII you have your insurance
JV before or after Suppose your
auto is stolcn-supposc you get
sick, or get hurt or die' Are you
fully protected9 We call attention to
an agency In this city which does a
general insurance and bonding bust
ness. This firm takes pride in eff
cheney and painstaking. They write
every known kind OF insurance. The
protection costs little: the loss may
be great. DO II now" is their motto
and be protected. Office up stairs
across from the largest hostclry. What
is the name
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1921-09-21

20 Ardmore has well managed
10 greenhouse. The grower ~
flowers must also be an artist
to he successful. These greenhouses
were started a number Of years ago
and the business has been success
ever since. 1t Is the best place to get
cut flowers. potted plants. bulbs. etc.
Your orders will be filled promptly for
interior decorations. wedding flowers
and funeral designs. Flowers are the
medium OF the souls expression; flow.
ers bring hope and comfort. They
ombody love and sympathy and appeal
tn all people OF refinement. Life with.
out flowers would be empty indeed.
Cut flowers always ready for delivery
In the city or adjoining towns. What
is the name3