The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1921-08-11
THE LITTLE THUMB PAPER


One fellow called The Reporter little thumb
paper while another Of our friends was KIND
and economical enough to say he could strike one
match and read the paper before the match burned
out OF course neither remark RULED our feelings
in the least We are used TO knocks OF this kind,
and TO be honest. appreciate them q good
advertisement you know. We know The Reporter,
is small and doesn't amount to much but did yoY
know we think lust as much of il you do yoGr
big forty or fifty thousand dollar business, andit
will continue to be printed OF yore, and some
day it may grow to be regular Dallas News II
is worth just as much to Sweetwater in its humble
way as the News is to Dallas. and when one OF our
subscribers happens to miss copy they are raising
quite disturbance. So remember that while lhS
Reporter is small and doesn't amount to much
does Just as much good for the town as most any
one else especially those who the oudest in its
criticism. Quit crtcising the ctys business enter
prises and the people who are trying to do some
thing and get busy and stir up something that
will prove you a worthy citzen-Sweetwater
Reporter.
Few people realize just what it takes to get
out a paper anyway. Ninety eight per cent OF
the people have inside OF a printing
plant They do not know what effort is required
of force of men to produce newspaper They
know nothing OF the amount of work required
They seem to think that all fellow has to do
is press the button and a newspaper is produced
in a few minutes. while a matter OF fact it
takes hard and costant work to publish news
paper of four pages every day, which is the size
of the Sweetwater Reporter as referred to The
paper though small it may appear is probably
bigger than the town can support 1t takes a
barrel of money to operate a Daily Paper and
printing company should not be expected to OPP
crate at loss. while OF the larger daily
papers are taking a loss The burden of sup
port is upon the business people and that bur
den is too heavy in small towns the size OF
Sweetwater. People often force a newspaper into
the Daily field before the town is able to support
it without becoming a burden on the business
men, and of course as a result the paper cannot
be bigger than the patronage will justify. and
hence is sometimes referred to thumb paper
or slightly spoken of above is fair example.
Even after all of this we venture to say that
the Sweetwater Reporter is doing more every
day for the development Of the city OF Sweetvater.
the schools and country surrounding Sweetwater
than these two fellows have done OF
will do. yet they sit around and knock.
Wise newspaper never attempt to start a
daily paper until there is good prospects of its
success, and if the people of Lubbock who are
continually ding-donging at the Avalanche for a
daily will take time to inform themselves on the
expense attached to printing real daily they will
that it would be folly in Lubbock and
we are not in the thumb paper class Lubbock
is not that kind, and we never want TO start
anything without being able to put it over good
and strong We pass the buck. to the business
men. and when they ready to spend almost
much every day for advertising they are
now spending in a week Lubbock can have a
daily paper that will be a good one, one that
would be a credit to a city of several times the
size of Lubbock. Avalanche (pardon this per
sonal reference-platform oratory) is to the town
of Lubbock at this time Before crtcising it is
well to know for sure If you could do DETER OF are
doing better than the fellow you talking
about