The New York herald., 1921-08-07
ANNOUNCING THE
NEW DURANT MOTOR
Something New and Original
in Automobile De-
signing.

Something altogether new and unusual
In the way of a motor car goes on dis
play tomorrow at the Poertner Motor
Car salesrooms, 1859 Broadway. The
complete now Durant line win be on ex-
Inhibition. q line with the expressed inten-
ton of Its producers to make 1t a car TO
Withstand moro than the usual abuse.
operate with more than the usual econ
omy. be maintained with more than the
usual ease and transport its passengers
with more than the usual comfort"
The Durant, "Just Real Good Car"
Is the personal production of William
G. Durant, commanding genius of the
motor industry, and marks his ideas OF
what an automobile should be. accumu-
lated by him in thirty-five years OF
\ manufacturing vehicles and the produc-
ton OF more than 100000 automobiles.
TO the end OF offering this line to the
metropolitan motoring public the Durant
Motor Company of New York. Inc has
associated itself with the Poertner Motor
Car Company of New York, Brooklyn
and Newark. This company Is headed
by William @. Poertner and George >.
McCutchen, two veterans OF the retail
trade.
TO describe the new Durant In detail
Is to make a list OF remarkable steps In
designing car with mechanism that is
really "get-at-able'' and that can stand
~ and deliver speed. power, comfort and
performance. The man who has driven
automobiles will appreciate that acces5f-
blity is something much moro often
claimed than actually found in motor
cars He will be interested In the way
accessibility has been achieved IN Du-
rants new production.
The leader of the Durant line Is
fve passenger touring car priced at $500
r. d b. Lansing, Mich, although 1t can
b seen that the specifications are those
ar cars at least twice it's price. The
four cylinder valve In head engine Is
made by Continental from Durant de-
signs. 1t has 8B inches bore and IA
inches stroke. The eN me quiet OF the
waive mechanism and ming gears Is a
feature. particularly in In engine or this
tEpe The vacuum tank Is bolted d.
rectly TO the engine block, thus shorten
in4s the travel of the gasolene and get
tins away from the vibration of the
dashboard where ordinary construction
places the tank. Electric starting and
lighting is, OF course, included in the car.
The body on the 109 inch wheel base
chassis is roomy and comfortable, with
plenty of leg room and foot room for
tie driver and the passengers. The up
hole terry is genuine leather throughout,
another unusual feature of car of this
Price Real curled hair goes Into the
seat cushions, and the springs are COW
cred with wire mesh so that the seats
cannot get lumpy. The neatness of the
top and It's appointments Is another
noticeable thing about the Durant. No
straps are visible inside the back of the
top. which is double faced. When the
top Is up no bow holders are needed.
so they are carried in a side pocket. If
the top Is wanted down there are OPEN
ings on either side Of the car for the
bow holders, the openings being other
wise concealed by the gypsy curtains
when buttoned down. 1t is a four bowed
ton. again an unusual thing in car
OF this price. The rear window is plate
glass.
The steering wheel IS walnut and
aluminium The instrument board is of
metal with walnut finish. The bonnet
Is held down by latches that cannot
rattle, and when the ignition system is
locked the latches are also held down
so that the bonnet cannot. be raised until
tile electric system is unlocked Lamps
are the new drum shaped design with
approved lenses.
The Dufant exhibit at the Poertner
salesrooms will include a chassis in
which all features Will be displayed,
several touring cars, coupe ana
sedan. There also will be several bodies
displayed on six cylinder chassis.
In this territory the Durant car Is
assembled at the plant OF the Durant Mo-
tor Company of New York Inc, in Long
Island City. The material is manufac-
tured in supplying plants throughout
the country and Is shipped in to New
York. where there are Mt present big
supplies OF parts and bodies. The Long
Island City plant is equipped, at maxi
mum force of 1900 men, to turn out
$4,000 cars in a year, an average Of
about eighty cars a day. f. w.
Hohensoe, formerly in charge OF the en-
tire group OF Chevrolet factories. is
president and general manager OF the
Durant Motor Company OF New York,
Inc There are assembly plants also at
Lansing, Mich. Muncie. Ind, and Oak
land, Cal.
The Poertner Motor Car Company,
which Is headed by William @, Poertner,
with George S. MCutheon as principal
partner, has the distribution Of tho
Durant car in the metropolitan district
Mr.. Poertner Is ono of the old estab-
iished distrib~.ers OF motor cars in New
York. He has been associated with tho
National line since 1909 and he also
recently has had the Scripps-Booth.