New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1921-10-09
MaisonBernard
SponsorsforRaG
cal Price Reduc-
lions in Woman S
F shionable
Wearing Apparel

As one saunters east on 57th
Street, short half block from the
Avenue, the eye is arrested by a
most beautiful sight in the newly
remodeled building of Maison Ber-
nard. Indeed it stands as one of
the most beautiful and imposing
edihces of the city.
The inviting entrance extends
an invitation to the passerby which
is irresistible, and coupled with the
artistic window display the urge to
enter knows no denying.
When you do go in wonderful
surprise awaits you. Your most
fanciful expectations are far sur
passed, for the decorations, trim
mings, hangings and accoutrelnents
are most magnificent. The display
rooms are spacious and we'll lighted
and with the luxurious dressing
rooms and smiling and courteous
attendants the whole forms a
symposium of beauty and eff
cheney.
Added to the striking originality
Of the interior is the wonderfulness
of the display of models, which is
really exceptional, and the visitor
stands enthralled.
Maison Bernard has long held a
place unique in the field of wom-
ans fashionable wearing apparel.
At the beginning of last season,
this ablishment foretold with
wonderful foresight the trend of
the times, and with unusual cour-
age adopted a policy which at once
met with approval and popularity,
for it was what the Public wanted
and needed more than anything
else. This policy was in principle
the addition of only the smallest
living profit on the actual cost of
merchandise, and giving the GUS
toner the benefit of the tremen-
dous and outrageous profits which
were made by SO many houses dur
ing the war. AS there had been an
almost universal movement for
high prices and huge profits, this
startling policy came as a bomb in
the marts of business, and was al
most unbelievable. 1t was what
was ucSucu az tilS Ciiitc, however,,
and so we'll did the public respond
and place their stamp of approval
on this departure that it has been
adopted as a base upon which to
build all future operations and
transactions of Maison Bernard.
Every effort has been concen-
trated to obtain the highest grade
Of merchandise at the lowest posi-
BILE price, and this determination
has been assisted by the general de-
pressed market conditions, which
has enabled the establishment to
secure material at far below the
regular prices. To this merchan-
disc has been applied the estab-
lished policy of the house, with the
result that the offerings are so radi-
ccally low as to be almost beyond
belief.
This desire to afford their pat
rons the very best at the lowest
price, however, has not blinded the
house to the primary requisite of
their business, the presentation of
the latest in style and originality.
Therefore, the merchandise offered
is the seasons newest and most
wanted models. 1t is by no means
merchandise bought for sales, but
the best obtainable from the fash
ion centers of the world.
This exceptional display of i'm
ported models is enhanced by in
Vulnerable ORDINATIONS of Maison
Bernard which bear a distinction
and individuality which has marked
their conceptions absolutely su-
preme in the past.
Even the bes. dressed woman is
IN quest Of reasonable prices in or
ilnary times, and now that we are
undergoing a period Of economy
and conservation of finances the
news Of the full resumption Of bus
mess under such conditions as pro-
posed by Maison Bernard will in
aeed be welcome news. Maison Ber-
nard has been one Of the first to
aapprehend this spirit of the times
by introducing such radical change
IN methods Of merchandising.
methods heretofore unknown in the
annals Of the merchandising of ex
cluslve ladies' apparel, and no doubt
sne public will be quick to recognize
the full advantages Of this DEPART
ufe and respond enthusiastically and
magnanimously to the new fall and
winter presentation now is prog