New Britain herald., 1921-10-25
TELLS " MEMBERS QF SALESMANSHIP
Methodist Pastor Talks at Open- ing Of "Y. M" Membership Drive

Salesmanship and how it can be ap- piled to the membership campaign launched by the Y. M. CA. at a din- ner served in the banquet hall last evening, was the general theme of the address by Rev. John l.. Davis. A large gathering of committee members was present and the members express ed their enthusiasm in emphatic ap- plause aa various speakers outlined the needs of the organization and it's plans for the campaign.
 "Whispering.''
 Following the dinner, which opened the evenings program, General Sec retary c. H. Barnes announced that the meeting had been called for tho purpose of discussing ways and means for increasing the membership of the association. He announced that Phy- sical Director Joseph G. Hergstrom would take the lead in singing several songs, copies of the words having been left at each plate. MT. Hergstrom selected ''Whispering'' as the first song. It proved to be a good selec- ton and after most of the men whis- pering their way part through and coming in strong at the finish, the bal | ance of the musical program was left to piano solos by Harry Whatnan and | Ronald McCutcheon, after which MT. Barnes continued.
 Finances Low.
 l The general secretary stated that it was unfortunate that such an insti- tuition should become in need of fi- nances but he called attention to tha fact that it was supported by funds received from rent of a few stores, some private subscriptions and mem bership fees. Last spring when the 1 budget was made up, conditions did not seem to be so bad in the city, but | the receipts have not been up to ex- | pectations and it is proposed to do something to keep up the institution's record and not go into debt. "A mans value to the institution" he added, is measured by his zeal for the interests | of the institution
 l Same as Selling Books.
 Harry Bamforth, who was chairman of the membership campaign conduct ed last year, and has consented to be-
 come chairman of the committed
 again, spoke a few words expressing
 the advantages of the Y. M. c. A. and
 what help it is> to a man in addition
 to the fun he gets out of it.
 T want to warn you before yor
 start that the men you arc going te see, don't care to join the Y. M. c. A.
 said Rev. Mir. Davis, if they did they
 would come here and join and you
 wouldn't need a membership cam
 paign. You've got to go out and seT them a membership just the same as z
 good salesman would sell books. It i' 1 Ia modern salesman's job and you ough to know your customer
 |f Wait For Invitation.
 L At this point Rev. MT. Davis gave
 In interesting semi-humorous illustra
 tion of the methods used by moderl
 book agents to get inside of homes anc
 introduce their merchandise and illus
 trated how the same method or a sim
 liar one could be applied to thas cam
 paign. He intimated that many me1
 do not become Y. M. c. "A. member
 simply because they do not under
 stand or realize its advantages. ''It'
 just like joining a church, he said many men do not join simply be
 cause nobody ever invites them. Ther, : are lots of men in this town who neve joined the Y. M. c. A. just becaus
 they never were approached on tn , subject
 "Cartwheel Argument
 He gave an amusing illustration O how large dollar may be made t look by emphasizing it beyond it's ac
 tual value and then showed how smal