Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1921-06-24
The Endless Chain
AID
BY KATE EDMoNDs
q. 1874. western Newspaper Union.

between lovers, and then Carrie
opend fire with this question:
Opened up on anything YETI"
Jack shook his head.
81 have an idea,'' Carrie then de-
clared. and without going into details
of the questions she forced Jack to
ask, it was as follows:
There was a certain manufactures
Of household necessity who utterly
refused TO advertise, declaring that
he had no faith in the efficacy of it,
and against Jacks repeated efforts he
had turned a deaf ear. The adgertis-
ing agency had exhausted all their
good men on him before consigning
him to Jack, and naturally that har-
assed solicitor and lovelorn young
man was keen TO land him.
Jack knew his business, although
be had not as yet made good, and told
Carrie in very few words Just what
he thought of her proposed campaign.
The next day it was opened, not with
band or any other noisy demonstra-
ton, but effectively Within the next
week the crusty manufacturer began
to sit up straighter in his swivel
chair, for his postage bill was visibly
increased, and the mail man carried
two bags and threatened to give over
delivering the mail at all. The fifty
or more dealers in his household COM
modify began to rub their eyes and
send In doubled orders.
Up in the dingy little Office where
Carrie pounded out her usual letters,
a feeling of contentment prevailed to
knock" and the office boy actually
washed his face Jack walked on air,
and could have been found studying
ads setting forth the delights of three
and four-room flats. AT the end of
ten days he called upon the crusty
manufactures, sending in his card with
this line written across the bottom:
Il can show you the ad which is
proving its own worth"
"Show him in," Numbered the great
man, for that was just what he was
trying to fird out.
"Hellol Well what do you knowT
was the way the manufacturer greet
ed him, but jack knew he had some
thing to tell thu the other wanted,
so he waited until he had taken a
chair, pushed back his hat, and then
he responded curtly:
what you are trying to find out.
Business has been rushing you lately,
hasn't it?"
The manufacturer grunted. IF any
of you advertising men give anything
away, I'm here to get it," but he waved
Jack back to his chair. Having thus
asserted his independence, the visit
or took out his pocketbook and ex-
tracted clipping which he laid be-
fore the magnate The latter ADJUST
ed his glasses and read it,
1t was an ad containing a simple
statement of the merits of the house
hold necessity, with the crusty manu-
facturers name and address below;
and the clipping was cut out so as to
give the name of the paper and date
of It's appearance. After the manufac-
turer had studied 1t carefully he raised
his eyebrows and asked:
"Well, what's the answer"
"This ad appeared once. You re-
ceived enough mail to make you think
a cyclone had struck you. Now if that
one ad produced results like that, how
about a regular campaign
The crusty manufacturer fixed Jack
with pair of shrewd old eyes. After
he had looked him through and
through, he asked:
"If sign up with your agency, win
you put me next?"
ITO what?" Jack asked, although he
quite understood what was meant.
1.-THE method. I'm not such fool
as to believe an ordinary ad like that
would have legitimately brought out
the responses 1t did,"
YES, WILL" Jack returned heartily,
producing a contract.
Another thing, I'll sign up for rat
Ting good campaign. If you'll take care
OF my account" the magnate contin-
ued, as he shook down his fountain
pen.
write that into the contract and
then you will be sure, Jack modest
ly suggested, and with twinkle in
his eyes the other did so. and as he
saw the amount to be expended Jack
knew he had made good. or Carrie
had, to give that clever young woman
her due.
"Now, how'd you do it7" the manu-
facturer insisted.
Easy" was the reply. Il put in
the ad on my own hook, and paid for
ii cut Of my own resources" and b"
did not resent the grin Of his nearer
at the words. "a certain young lady
and l are TO be married pretty soon.
At her suggestion, we both wrote 70
all of our friends, asking them as
wedding gift to us to carry ON an end
less chain letter Of inquiry about your
| product"
The manufacturer sat gasping in
establishment.