Evening journal., 1921-02-01


cles that | look longest at for it Is
in them that / am most interested. l
notice the present time that large
quantity Of shoes are marked IS, $40
and Si2. OF course there are plenty
OF lower priced shoes. but must con-
fess that they look the difference IN
price. good shoe is worth the
money for 10 serves to prolOng life.
We have always had high priced Shoes
just as we have always had high
priced furniture, and if a customer
demands some particular grade or
kind Of furniture, | feel sure that you
Will find a way TO satisfy her de-
mands 10 is true in the same way
with shoes. The trouble during easy
times was that a large number OF
people were demanding high priced
shoes and it is quite natural that the
shoe manufacturer would do his best
to supply the demand now that the
price Of raw stock is coming down
we naturally expect that shoes will
come down too, and so they will. But
we can hardly expect that they wiz
reach the low level Of former times,
for, as / have mentioned before. the
, price Of raw stock at primary points
has increased from four TO six times
! from former quotations and although
] the tanner and importer have taken
HEAVY losses on their Inventories
there is still large quantities that rep
resent heavy costs and ultimately
mean high cost shoes. / believe that
for the next two or three years we
will be satisfied TO pay from SO to si2
for a high grade shoe Competition.
for domestic and foreign markets is
as keen in our industry as in any
other and no manufacturer dare to-
charge nickel more per pair than
his rivals. The consumer today is
getting his shoes Just about as cheaply
as they can be produced. The dollar
OF today is no larger in shoe shop
than at the butchers. The shoe manu-
facturer has to ecOnOmize in his costs
and shave his profits and you may be
sure that he does not pay one cent /,
more for his leather and findings than
lhe has 10 and in this respect he is
hound and limited by the law OF sup
ply and demand But good times are
coming Reports from all centers
show That more plants are starting up
and increasing than are closing down
land curtailing Failures, though
numerous. are not important, nor are
they as heavy as were predicted. La
lbor is more satisfied and we hear less
about strikes and more about readi-F
ness to accept reductions. Bank re-
serves are rising. money Is more
plentiful and new bond issues Of
large amounts are being absorbed
easily. More retail buyers are about
in the big cities. who are finding
stocks i'm much smaller supply than
leXpecied, for we must not forget thai
consumption has been going steadily
lalong while output has been cur
tailed. and when the final rusn be-
gins. many lines will be found sadly
depleted This condition Will ause.
Ia stiffening Of prices, and in some
directions, a decided rise, bus not 10
the level OF 1919. Those prices are.
gone forever.
"Salesmanshbp. real salesmanshlp.
has come into fashion again. The.
day Of the order taker is over, 50
get your feet out OF the Office, stop
talking hard times, hot foot IT for the .
streets and down the lanes hustlinS
Z for business. You will find many
people wanting your line of material.
Keep your tail of the ground or It
will be stepped upon by some must
ling salesman on the way 10 secure
an order from one OF your own Gus
toners.
"As a nation we have the credit,
money. factories labor, creative mate
/ rial. brains, and we are naturally op-
| timistic. Pessimism is a disease and
exercise is the best cure for 1t, 80
get out after the orders. Put pep.
) the Grape and jump on the Grape
hangers. Go.after business, forget the
d last five years and keep your eye on
/ the next five. Dig for business,
{ for il you don't do it someone else
{ will. and the fellow who digs hard
81 est digs deepest.
, I'm closing | would like to tell the
! story Of a young man and youns
2 lady who went buggy riding not very
! long ago. After driving a short while
the young man laid down the reins
= and in a very soulful tone asked the
1 young lady, will you marry me? she
{ repied. yes after which he drove on
I for some efw minutes in deep silence,
- when the young lady remarked, Why
q don't you say something, John?' TO
- which he replied, I have said too
, much already"
= Everett C. Johnson. editor OF the
70 Newark Post and former Secretary or
State. who was assigned the subject
5 1921 OPTIMISM paid a high tribute
l to the Miller Brothers firm. saying
the firm had done more than any
g other agency to bring Wilmington
0 to the rural sections Of Delaware. Mr..
!, johnson said that the optimism OF
/. the Miller Brothers Company was in
v keeping with the optimism that had
p featured every struggle through
. whih this nation had passed. He re-
ferreQ 10 Lle nlku lutdlo tAlItooNu
r in the first Thanksgiving Day at Ply
e mouth Rock, again in the stirring
T davs Of the Civil War and while the
Z nation was engaged in the recent
+ World War, the greatest war in the
e history OF mankind.
= Continuing Mr.. Johnson said: Now
o that the war is over the time for the
+ dramatics has passed. The optimlst
n has became more popular than the
S pessimist. / believe this country in
r, entering a great era Of prosperity"
I. Mr.. Johnson advised those who want
e To- go forward 10 catch the Miller in
a spiratiOn. William F. Metten, busi-
r. ness manager Of The Every Evening,
It spoke on Truth in Advertising" He
p said he had the greatest respect for
v Mr.. Miller and his associates. They,
], he added have realized that there is
q something in business besides dollars
n and cents.
{. Frederick K. Reybold. managing edi-
h tor Of the Every Evening, also praised
e the Miller Brothers firm. A. G. Will
Al kinson. business administrator OF
+ Delaware College and the Women's
College spoke OF his business rela-
n tions with the Miller Brothers Com
ID pany. Mr.. Wilkinson said his motto
r. was TO buy from Delaware merchants
10 whenever possible providing the
II quality, price and service was equal
e. 10 that OF the goods offered by mer-
N chants i'm other States. So far Mr..
IA Wilkinson had found that he could