Great Falls tribune. [volume] (Great Falls, Mont.) 1921-current, 1921-02-12
new 800 SEAT
MOVIE PLAN
OF BUILDERS
OF LIBERTY
Won Herberg & Jensen
Interests Confer With
Architects on Plans
for Medium Priced
Motion Picture House.

A 100000 theater with seating
capacity Of about 800 persons will be
erected here by the Jensen-Von Her
berg Co, owners of the new Liberty
theater now under construction at
Third street and Central avenue, with
in the next six months, it was an
nounced Friday night by ]. Won Her
berg, who, with his partner, c. S. Jen-
sen, is in Great Falls comforting with
George Stanley, architect for the Lib
erty theater.
The building will be of one story,
with two or three rooms in addition to
the theater compartments, which will
be used as store rooms. The new
heart Of the city as possible, according
to Mr.. Won Herberg. The definite
site for the building will be chosen
soon, Mr.. Won Herberg said. as nego-
tiations for a site are pending.
George Shanley, the Liberty theater
architect will draw the plans for. the
new building. Mr.. Won Herberg said.
For Second Run Pictures.
"The purpose Of the new theater,"
declared Mr.. Won Herberg, is to pro
vide a house where we can show the
medium classes Of motion pictures so
will be reserved for the Liberty the
ater. We viii aim to make the general
standard just as high as the smaller
theater as at the larger, but we will
probably use the smaller theater In
showing the second run films we show
at the Liberty theater.
The new theater planned by the
Jensen Won Herberg Co. will have no
blacony, Mr.. Won Herberg said. Fur
nishings in the smaller theater, he de-
clared, will be up to those of any of
the present theaters in the city.
"As the project is yet undeveloped
we are uncertain as to who will do
the building, though it is certain it will
be Great Falls firm" said Mr.. Won
Herberg.
Coast Decorator Coming.
D. II. Duncan, decorator for the
Liberty theater, who is now on the
coast working on one of the company's
new theaters. will be here in about
three weeks to get ready for the inter-
ior work on the new two-story 1850
capacity theater, and to confer with
the heads of the Paris Dry Goods Co.,
which has the contract to furnish the
rugs, tapestries and similar interior
furnishings for the new theater. The
Liberty building and furnishings will
cost more than 100000.
THE rugs and tapestries for the
Liberty theater will be absolutely the
best money can buy" said Leon Singer
Of the Paris company Friday night.
''Many,of the furnishings have already
arrived and we hope to get the rest
here soon"
To Choose Manager Soon.
The manager Of the Liberty theater
will make his headquarters in Great
Falls, according to Mr.. Won Herberg,
who stated that the manager of the
show house will be chosen soon by the
company.
I'VE will aim to spend as much as
possible of the money in the building of
the new theater here in Great Falls, +"
said Mr.. Won Herberg. We are opti-
mistic regarding the future Of the city
and we believe that we are obliged to
do our part aiding in it's progress. 1t
is this optimism that is prompting US
to plan the construction of an addi-
tlonal theater.
we have not yet decided upon the
program for the opening of the lib
erty, but we plan to give special at
traction in the way of high class
feature motion picture and an addition
al musical program. 1t is probable that
the opening will be soon after May L,
as N. T. Lease, who is in charge of the
contracting, has set May l as the date
Of completion of the building. We
hope to make the opening event one of
the biggest in the history of the thea
ter business here"
Musical programs in connection
with the regular motion picture feat
ures will continue to be exclusive
Liberty presentations. We do mot aim
to present any vaudeville, as we want
to maintain the same policy here as
with our other so theaters in Montana,
WaShi pf On and 0raunn y