Milford chronicle., 1921-12-02

LOW PRICE IS NOT any certainty that the article
sold bargain This is especially true when applied
to the worth of the weekly
paper It is true that weekly papers printed
worth than the dollar per year for
them by their 1t is true that newspaper of the
class of the State Sentinel the State News Dover
Smyrna Times and Others is worth than the
dollar fifty cents asked subscription for either
all of them Papers that give eight ten twelve
pages of and editorial reading with well balanced
amount of advertising set in attractive way,
worth several times the amount of their subscription price
to their readers The dollar per year weekly newspaper
in Delaware is useless encumbrance of the publishing
field. 1t brings profit to its publisher and serves
those who buy it only in halfhearted way 1t has no
creative ability mould public sentiment and is simply
tolerated by the community The occupied
in producing in this class, would their in
dividua far better, to get position of
live weekly papers, where they would learn that
business methods honorable dealing by prompt collections
week month"; would bring to them individuals,
financial satisfaction them to produce not
dollara-year weekly but to into any live
muny and get the support necessary to make and produce
real newspaper giving the local news the nearby town
correspondence (Which is the local of such commun
ities and such general reading of interest to the
people their district In The Publishers Auxiliary of
recent ISSUE article under the caption of Cheap
Good which appeals to the weekly newspaper publishers
by asking questions, and following with comments
which facts well known to publishers of weekly pa
per many of whom have not anayzed the situation in
which printing business is envroned To get atten
called the facts involved reproduce the article
as follows:
Why less than two dollars year for your weekly
newspaper?
Why reduce your subscription price?
you now paying any appreciable amount less for
the labor that goes into producing your paper?
Are you paying any appreciable amount less for the
materials that go into it?
Are you making more than honest living out your
newspaper business after setting aside fair amount for
depreciation of your plant?
Have you had any nsstent demand the part of the
public for a lower subscription price?
All of the above questions, and many equally as
pertinent, suggested by the publishers who re-
ducng subscription prices to prewar level or below
They think the very life of the nation depends
upon the making of price for their newspapers that is
less than cost production They think that the
ability their subscribers to one, possibly
week, in the purchase price of the local
is all that is needed to return to normalcy
Going broke does not assist in producing prosperous
throughout the nation but it does assist in produc
ing panic and the publisher who attempts to produce
paper at pre-war prices is the high road to bank
ruptcy.
The public is not demanding dollar newspapers What
people want is good newspapers The people do not
want two cents week at the sacrifice of
quality the publisher of the country newspaper who
these days, attempts to produce weekly newspaper
or than $500 for So issues is either going
ne is going to produce worthless newspaper
There a time when the $100-a-year coun-
ry newspaper called by the public and it is GER
anly being called for The only excuse that can
,e imagined making such price so that the pub
isher may pay tax to the govern
nent but when he broke he will prove liability
o the nation instead of asset.