Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1921-04-22
DAVE R0SENWALD
MAKES ROTARIAN
VOCATIONAL TALK
Discusses Department Store
Plan; Directors Nomi-
mated For Annual EIeC-
tiOn---Held Next Week.

Directors of Rotary for the com
ling year We're nominated at the
luncheon of the club yesterday
Dave S. Roscnwald delivered the
vocational address and F, G. Zim.
norman, advertising manager fOl
the Continental Oil company, made
a short talk upon the work in his
profession.
A. b. McMillen, as chairman oil
the nominating committee, pre-.
scented the following as nominee.
for directors:
*. j, Baldridge. David r. Boyd
J. d. Clark, r.. e. Dietz, j. f
Goodell, r. H. Hanna, J. B. Hern-
don, II. b. Henning, NJ Il. Hickey
Aldo Leopold, John Milne. George
f. Breeze, Max Nordhaus Reuben
Perry, l.. S. Peters, w. C. Reid, w
r. Walton and Charles White. The
report was adopted. Upon motion
OF Mr.. Baldrldge, the name of Mr.
McMillen was added to the list
of nominees. The election will take
place next Thursday.
The committee for entertaining
the high school seniors reported
the class was anxious for the en-
tertainment, and that it's sixty -sev-
en- members would be glad to at
tend. THE icommittee recommend
ed that the entertainment be held
in the Y. NJ. c. A. on Thursday.
May 5. The report was adopted
and the meeting will be 50 ar
ranged.
President Charles Barber named
as committee to assist the Y. NJ
c. A. in its membership campaign
NJ. M. Maisel, o. l. Lewis and Ed
ROSS. 1t was decided that a resolu-
ton of good wishes be sent to Joe
Goodell, who is i'll in n hospital al
Salina, Kans., and that flowers be
sent to Howard Gruehl, who is al
q local hospital. In the future, the
secretary of Rotary viii be charged
with the duty of keeping track OF
sick members and sending flowers
Dave Rosenwald presented an
excellent account of the purposes
and functions of a department
store, which he defined as being
an assembling Of many specially
stores under one roof and one
management.
Illustrating his theme that the
different departments should re-
ceiye different treatment, he
showed that in mems and women's
clothing, the sales would be 25 per
cent larger if the store followed
a credit policy, allowing delivery,
since bad accounts had only cost
the Rosenwald firm one-half of !
per cent, delivery one-third of
per cent and overhead three
fourths of 1 per cent. On the other
hand, the grocery department is
best mandged on cash and carry
system, since that gives most vol
ume. Mr. Rosenwald laid down the
theory that with a department
store, volume is the synonym of
success.
The department store, he stated,
cannot stay out of one specially to
protect friends, because it must
treat all alike. Its managers play
no faVorites and sell everything.
Mr.. Zimmerman. in discussing
AiIO tit u NioAli b ffAN va lAcilt lblb ilo"
the war had been sold to the
people and that how the
Liberty loans and other incidents
of the war had been put across in
exactly the same fashion.
Advertising" he stated, directs
mass thought and mass action. We
are facing a business situation not
as favorable as a year ago, but not
as bad as we think. In Denver,
here is less unemployment than
there was before 1914. If we will
put on a progressive form of ad-
like the one we used to
sell the war, / believe we can sell
Ouselves out of the present finan-
cial crisis. Lots of people still have
4 little money You haven't ex-
hausted the buying power of your
community. Introduce more
optimistic spirit and you will come
out all right"
There will be reports of the dis
Lriet conference at the next meet
ing. The educational committee
will have charge Of the meeting on
May IL.