The Washington times., 1920-03-20
AID Managers MAY
ORGANIZE council
Plan Coming Up at Meeting Of
Motor and Accessory execu-
tives In New York.

NJ. L. Heminway. general manager
OF the Motor and Accessory Manufse-
turers' Association. announced today
that call had been Issued to the
advertising managers and executives
OF companions belonging to the as'e-
citation for an important business
meeting in New York, on Frids,'
March 20.
The Availability OF organisms
permanent advertising mansgsrs
council to function an a centrh
clearing house for constructive CO.
operative work otn advertising PROP
lens as they effect the automotlVc
industry. will be considered, The
exact hour and place or the meeting
have noe yet been fixed.
1t is planned to have two or three
speakers OF national note give brief
talks. The first meeting will be IN
the nature of q preliminary get-to-
! gether business session.
/ More than 800 companies manu-
! featuring tires. parts. accessories, mo-
: tors and general equipment for pas
senger automobiles. motor trucks
aeroplanes, motorcycles, bicycles
tractors and motor boats are MEMBER
| OF the NJ. & A. NJ. A. 1t Is believed
that this association OF manufat-
turers constitutes one OF the strong
est and most influential group Of al
vertisers in America. The largest
! tires, automobile parts and aocessor-
/ les companies In the country are
members OF the association, and the r
appropriations are among the largest
| in the country.
| In issuing the call for the irst
! preliminary meeting, Mr.. HeminwaY
said:
| Need For proposed Council
F., "a careful Study OF the Advertising
: phases OF the automotive parts am
, accessories industry indicates that
there Is a broad field for practical
| and genuinely valuable work by >
| council OF advertising managers and
executives within your association.
This would not In any real sense
! duplicate the work being done by the
many local and national advertising
| clubs and associations. On the con-
| trary, II seems desirable, and in some
respects essential, to strengthen and
, supplement these more general ac-
4 tivitIes by bringing together those
advertising executives whose prob
lens are substantially the same.
| Representative advertising mana
gers within the industry have recog-
| mixed the need for a council or group
Will oh WI -
| liminary suggestion for such an or
| sanitation, Mr.. L. c. Tibbitts, adver-
| tising manager Of the b. r. Goodrich
| Huber Company. said:
"The Council of Advertising Mana
gers will talk In language common
to us all. because the problems are
/ closely related. In other advertising
organizations, like the Assoclat ton OF
, National Advertisers. the problems of
the soap man or the Victrols man
have little in common with our prob
lens and while the general principles
OF advertising are more or less fun.
damental. the application OF these
principles vary. depending largely on
the field Of activity. I feel that much
good may come out of this proposed
aNevb of Procedure.
"fsfsinot tnned to make the coun-
ell eiaborate, Or to burden 1t with un-
necessary administrative machinery.
II should have quarterly. or monthly
or bi-monthly meetings, for the pur-
, pose of exchanging ideas and consid-
cring problems of mutual interest.
But the council should be made and
can be made nuca more than a forum
for discussion; there is no reason
why plans for important constructive
work cannot be adopted and actually
put into operation, as result of the
| councils deliberations and activities