The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1920-01-30

!, the fight was won, so he sold out and
moved away.
Blackmailcrs Who Quit
Two newspapers unworthy of the
,ame tried Matchmaking to create an
income, and. both failed. One was
published at Pocatello, and it's
methods were yelled threats of ex-
posure for alleged sins. The pub
Usher made his methods stick for a
while but there came day of retri-
button and he left the state to avoid
Imprisonment. The other paper was
published at Boise, and was so SEN
sational that it was not allowed to
circulate thru the mails. They kept
the scandal-monger element of Boise
muchly entertained for time, and
had a good many people of doubtful
character paying tribute as hush
money, but people became very tired
of having the paper dropped on their
porches with its shady insinuations
and the people who were. being
bounded learned that he who col
lccts tribute, for silence Is always
coming back for more till he is given
a sound beating, and the Publisher
finally got more of these than he
could digest and his newspaper"
failed. 80
Publishers Who Numbered
One newspaper was founded in the
state for the purpose of fighting a
religious sect, and after a brief
career found itself without funds or
friends or anything to do, Nobody
paid any attention to it after it had
operated a while, and nobody ex-
pressed any regret when it ceased to
appear.
Z It's managing editor was imported
from North Dakota and its editor
and owner was BlackfOot man. In
several instances, newspapers were
established for the purpose of CIV
ing the community a better news
paper than it had been enjoying, on
the =. theory that the community
wanted something different and de-
served what it wanted In each case
the man who established the new
paper learned that the community
had been getting just about what it
deserved and all that it was willing
to support, anu his own paper never
succeeded until it forgot it's original
purpose and got busy doing SER
vice for the community which the
people were educated to accept and"
to pay for. The paper that is
launched for the purpose of putting
some other paper out of business,
invariably fails. The paper that is
so low as to deserve to be put out Of
munity that wanted that kind of a
paper, and it refuses to support diff
ferent and better paper when it is
offered. 1t may support the new
paper for month or a year, but not
permanently unless the new paper
has the force, of character to educate
the people to better things than they
nave been supporting.
Newspapers have become so num-
erous and so expensive to produce,
hat people must soon decide
whether they have too many, and il
so, low will they apply the remedy.
he great scarcity of print paper, the
exorbitant prices charged for it, the
absolute necessity for linotypes or
other typecasting machines, the high
cost of such machines, $4,000 to
5000 coupled with the necessity for
SO many other expensive things and
high operating costs, forces the price
of subscriptions and advertising up
to high figures and the press is on
trial with the public to see whether
it is really a necessity or not. If they
decide that 1t is necessity, it will be
because of its value in keeping peo-
pie in touch with the news of the
world, the news of their own locality
and with the merchandise being Of
fered from day to day in the local
markets. Therefore If the local
paper is to survive it must have
large circulation all around the local
markets, and must waste none of its
energy reaching people outside of
the local trade territory If there
are two or three local papers dupH-
eating, their service, the community
will have, to take poorer service at
higher prices. f
To be continued