Great Falls daily tribune., 1920-05-26

which goes with it. women pay over
hundred dollars.
But the department stores are not
the only institutions which suffer from
the prosperity which the newly rich IN
sst upon sharing with them. There
seems to be a general epidemic OF IL
among all kinds Of merchants. Only the
other day, it was an interior decorator
who lifted up his voice in loud lament
that he should be compelled to make
so much money from selling atroclons
antiques to the uncultured wealthy VINO
crowded his studio. According - MIN,
the newly rich are still running true to
type: .,r
sThey always want furniture freely
decorated with gilt, and it must. be
French" he complained bitterly. "Ihey
get the Louis all mixed up. Louis NIL
and Louis XVI are all the same to them.
Moreover. they can see no reason why
they should not have conglomeratlon
of all kinds of furniture in one room,
so long as it is expensive. And room
never is furnished in their estimation un-
less it is well filled with furniture
ornaments, pictures and brlc-a-Drac.
They usually refuse even to look at
suite of furniture which costs under
81, 600. however great bargain 1t may
be, They ask for something around
S.. 600. but they don't begin to get IN
terested until you add another cipher to
the figure. 80.
1--WE had one case of socially ambiti-
Gus Young woman from Texas, whose
husband had just made his money
through 9 fortunate oil venture. rms
woman was so anxious to make her
home rank with the bonk account that
she changed her decorating plans each
week. after visiting her favorite moving
picture theater and noting the details o,
the various movie "sets." until we had
to throw up the work to keep our sanity,
DESPITE the money she was handing over
to u.s." ..
The automobile agencies also permit
themselves occasionally to become IN
dignant over the tremendous orders tney
are receiving from people who are restlVe
under the burden of large bank accounts.
Although the demand for the lower prlc-
ed cars has in no way fallen off, that Tor
high-priced machines is greater than n it
ever was before. The clamor is always
for the best. but fortunately there IS
n wide difference of opinion as 10 which
is the best car on the market; which
keeps all of the automobile companies
feverishly busy.
TIE Craze for Gems.
But perhaps no other class of retailers
is so generously annoyed by the newly
rich as our jewellers. All you have to do
is TO enter fashionable jewelry store,
and you can see that they are having
a terrible time According to +. :.
| Rackus. secretary of the National Jewel
| ers' Board of Trade. the whole country
| is iewelry crazy and diamond mad. :,
Everybody wants platinum Jewelry.
/ saws Mr.. Backus. "and we cannot flnd
/ enough large and expensive stones to I'LL
/ the numerous orders that come IN.
| Diamonds are particularly wanted. Every
nation in the world seems to want some
| diamonds. but the demand here Is
| especially large While the scramble goes
| on, the prices go up.
| Now all of this frenzied buying on
| the part of our new milionaires Wouid
! be very harmless were it not for the
| fact that everybody else is inspired, ap-
| parentIy, to go and do likewise. Ihe
| luxuries turned out by American IN
| drstry to relieve the strain of these
newly expanded pocketboe Ks are a!so
/ tempting those whose pocketbooks nave
! remained as they were. or have shrunk
| As ono authority SAYS. 1T is commodities
that the world lacks now and not money
| Therefore. the value of al! material
! things is enhanced in the eyes OF the
prospective purchaser. There is az
| syarice for the possession OF common
ties rather than money.
This blind avarice is endangerlng the
| future Of the nation, according to many
| Of our financial and economic experts
! One of these has even characterized the
nresent wave of luxury buying in this
country as THE Dance of Industrial
/ Death"