Decorah public opinion. (Decorah, Winneshiek County [Iowa]) 1895-1928, 1920-03-03
FAMOUS MANUFACTURER
MAKES CONNECTION HERE
Winchester Company Appoints Local
Store It's Representative to Sell
New Products.

New Products.
The appointment of N. r. Croft
Hardware Co. to sell in this COM
munity the new hardware and sport
ing goods manufactured by the Win
chester Repeating Arms Company
is announced. And in the opinion
of leading merchants it is one of the
most interesting and important de-
velopments the local retail trade has
known.
First his family, next his dog, then
comes his Winchester" in the love
of the best type of American. Almost
every family seems to have possessed
Winchester at one time or another,
and the love and respect for the
good old gun is just about universal.
And now that recently there have
been many new additions to the
Winchester family" there is wide
popular interest in the new cousins
and other relatives of the famous re-
peating family.
Fifty-three years ago the Winches-
ter repeating rifle was placed on the
market by the Winchester Repeating
Arms Company, of New Haven, Conn.
1t was good rifle, in fact the first
truly successful repeater, and almost
Immediately achieved great popular
| ity. This first success was made Sc
cure by the strength and vision of
it's makers, one of the first Ameri-
can concerns to build with the pur-
pose of gaining and holding domi-
nant place in the worlds Industrial
arena.
So large was the part played by
the Winchester rifle in settling of
the great West and establishing law
and order, that the name Winchester
came into common use in place of
the word rifle. And so high was the
standard of manufacture maintained
for it, that it was soon the favorite
hunting rifle all over the world.
Improved models followed in the
course of time, including the first
completely successful repeating shot
gun. And with the coming of smoke
less powder the Winchester Company
commenced the manufacture of am
munition to insure Winchester users
the best possible cartridges and shot
shells for their rifles and shotguns.
This proved to be an especially good
move; for the continued superior
shooting qualities of Winchester arms
have for many years been partly at
tributed to ammunition being made
for them in the same plant, by the
same organization.
Now this great manufacturing es-
Establishment, tremendously expanded
in the gigantic part it played in the
winning of the World War, is ap-
parently branching out to make all
possible use of the additional know
ledge, experience, and equipment
thus acquired New articles being
made already include tools, cutlery
fishing tackle, flashlights, skates, etc.
With half a century of experience
and unexcelled equipment entering
into their production, it is to be ex-
pected that these new products made
in the same skilled and workmanlike
manner as the famous Winchester
guns have been made for so long,
will have merit above the ordinary.
To the good fortune Of the many
old friends of Winchester I'm the COM
munity who will be the first to wish
to examine these new articles, we
have here in town retail hardware
concern of such high standing as to
be one of the first exclusively select
ed to present these new Winchester
products to the buying public. The
agreement thus carries with 1t the.
privilege and responsibility of repre-
senting the manufacturer more dr.
ectly, than any retail merchant has
heretofore done in the case of the
Winchester Company.
A special invitation is being ex-
tended by the Winchester Company
to all its friends in this district to
visit 1.-THE Winchester Store" and see
the latest additions to the Winches-
ter family" And as the N. r. Croft
Hardware Co. is likewise inviting
everybody to do so, the store is en-
joying a regular "old home week"
of Winchester visitors. New friends
will of course be equally welcome
with old Winchester acquaintances.