Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1920-10-08
CqoQC SO9 RsHO,I~l7Z
tL&-I..1 6ENeSNA1Cf
tDairy Division. 81. S. Department of

n AANA \ - AujAh NtAii-
HwW I'll paign? Just ask some
MA one from Boston, De-
trolt Pittsburgh, Spo-
AGI4z]= kane, Seattle or Kans-
usAASz9As0 as City-or in fact
from any Of the 81
cities that have completed campaigns
during the past IS months. These
citizens will tell you what a milk cam
paign can do for health Improvement,
and II is obvious that when a move
Enent spreads as rapidly as the milk
campaign has. there is something to it.
TIE milk campaign has brought re-
suits. That is why it is popular 1t
Is the chief answer and remedy, all Ia
one. TO the question, whats wrong
with our childrens dietT-or our own
niet for that matter.
Too Much undernourishment
American citizens. who have always
been noted for their progressiveness.
will be surprised TO learn that right
IA their own country there is a large
ger cent of underDourishment among
children. Figures from many parts
ct the country prove this, according
20 the naturalization specialists of
Ene United States department of agri-
culture, who are cooperating In the
milk campaigns. In our greatest city,
New York for instance, it was found
Fhat the percentage of undernourish-
sd children had increased from per
cent In 1914 to 81 per cent in 19lT-1S.
and that this increase had accompa-
nied a decrease of % per cent in milk
consumption.
Figures from country districts tell
the same story. In one Missouri coun-
~, 1t was found on weighing and meas
siring 400 school children, that so per
gent were 10 per cent and more under
weight for their height and age
Investigations showed that this con-
dltiOn was not confined to any one
ciass-rieh, poor and middle class, all
being represented. Apparently, then,
st is not lack of money which has
Brought about this condition. but rath-
ec lack of Information.
AS means of combating this grow
sag tendency toward undernourish-
Enent, the idea was developed Of desig-
mating q period as milk weeks. and
concentrating all available forces to
the task of bringing before the people
pf community the food value and
Beautiful qualities of milk. This was
the origin OF the milk campaign.
How the Campaign Is Started.
A milk campaign is highly-organ-
sxed educational drive in a city or in
a rural district. When 1t has been
found by the citizens that campaign
ss needed, the first step Is to call on
the state college of agriculture for
cooperation. If the conditions war
rant the campaign, the cooperation OF
the dairy division. United States de-
partment of agriculture is requested
by the extension department of the
college of agriculture. The college
generally furnishes a corps of trained
lecturers, aud the dairy division lends
assistance In planning the campaign.
Rnd contributes literature. exhibits,
and some personal assistance If de-
sired.
Neither the college of agriculture
nor the federal dairy division win CO.
operate in a campaign tntil 1t has
been found that the people of the 10.
cality really want it and are willing
20 work Tor II. that the supply of milk
Ga clean and wholesome and that the
price of milk is right and will not be
RAISED by the dealers. due TO Increased
demand.
Effective Campaigns at Small Cost.
What does milk campaign cost?
Figures from campaigns already com.