Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1920-03-10
TELL THE WORLD
His RECIPE FOR
GREATER SOUTH
Thomas Brings Home
Some Facts To Geor-
gia In Talk

'The South has been operating un.
der an unfavorable psychology, while
California has been acting under a
favorable psychology, created by
herself, by telling the world of her.
self through advertising"
This was the statement of C. C.
Thomas, secretary of the Waycross
Chamber of Commerce, at the men,
bershlp meeting of the reorganized
Chamber of Commerce of Americus
and Sumter county at the Carnegie
Library Tuesday afternoon. 1t was
not large meeting, but it was an
important meeting, being the first
general meeting of the re-organized
/ Chamber. A new constitution and
bylaws were adopted, as drawn by
the special committee named for that
purpose, community songs were sung,
an election of board of directors
was ordered and an election board
named.
Mr. Thomas, who is great boos-
ter for Georgia, gave an address fill
ed with optimism of future greatness
for the South and vision of what can
be accomplished if the people only
awake-and organize. He pointed to
the new chamber as the kind of or
ganlzation which will make possible
the glories and prosperity which are
to be ours for the taking and making.
Holding aloft handful of beauti-
fully colored poster advertisements
OF California products, consisting of
lemons, orange marmalade, raisins,
Ima beans and walnuts, each costing
S6,oO0 per page per issue in certain
magazines, he pointed to them as an
example of how California is selling
herself to the world.
An Amazing Incident
mot long ago." said he, "a GER
tam man took supper in a hotel in a
certain town in the heart of the Geor-
gla Elberta peach section. Peaches
were served as dessert. He INQUIRED
OF the waiter whether they were can
ned peaches. The waiter replied thew
were and that fresh can had just
been opened. IN give you a quarter
to bring me that can,' the diner told
the waiter In few minutes the
waiter brought the can. Examination
by the diner confirmed his suspicious;
the label showed them to be Calf ornia
peaches. California had spread her
psychology to the extent of inducing
a Georgia hotel to ship her products
across the continent and into the fin
est peach growing section in the
world; Cooperation did it; co-opera-
tion of the several thousand peach
growers of California who paid for
these advertisements that marketed
their goods.
Not long ago was in Florida in
the pineapple belt. The people were
complaining that there was little mar
ket for what they produced. 1t was
in restaurant where the subject
came up. | called to the restaurant
proprietor and asked him if he had
any canned pineapple. He replied he
had and asked to see it. He showed
me can and it bore a label showi q
that it was produced in Hawaii. Think
of it, Right in the heart of the Flor
ida pineapple belt, with no market for
what they produced, paying for pine
apple shipped from the middle of the
Pacific ocean! Lack of organization.
The Lowly Lima Bean.
Here we have the exploitation of
the California lima bean Can you
beat it? The California lima bean is
/ becoming famous, and there is no
place in the world that will produce
better lima beans or more abundant
ly than our South Atlantic and Gulf
coast country. California bean grow
/ ers are cooperating and telling the
world-and getting rich.
Here is another page telling the
world of the California English wal
nut. But we all know that thare is
not a nut grown that equals the Pc
can of the South. No nut orchards
are as valuable or productive of prof.
! its. Yet, the California walnut is be-
i ing made famous and given demand,
while the world knows little OF the
pecan outside of our own territory.
| Where are our nut men?
"Here is another page exploiting
the California raisin to the world.
This campaign has been succe: sful.
Many housewives will have no raisons
but this particular brand. They are
exploited by the cooperative raisin
growers society of California. But
do you know that no section Of Cali
fornia will produce finer grapes and
in more abundance than our own red
soil of Georgia? Think about that.
"We've got to advertise, to create
favorable psychology toward the
South; and we've only begun"
These quoted sentences co stituted
the most effective portion Of Mr..
Thomas address, being concrete ex-
amples of what another part of the
country had done with no create nat
ural resources than those of Geor-
gia.
Georgia Backward.
81 am glad that you have reorgan-
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