South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-02-13
ENDORSE ACTION
OF NEWS-TIMES
Advertising Club FavOrS Or
dinanCe Licensing Bond
Statesmen.

Endorsing the action of The
News Times in urging the passage
Of a city ordinance requiring the
licensing of stock and bond statesmen,
the board of governors Of the Adver-
tising club voted TO send a letter TO
the city council asking that such an
ordinance be passed at a meeting
held previous TO the monthly dinner
of the organization at the Indiana
club last night.
The clubs letter to the council
Will urge that an ordinance be passed
that will require the stock salesm en-
TO convince the city controller that
their propositions are sound before
a permit to make sales is issued.
In a talk on Stupidity and Gu
pidity in Merchandising" Roy Craft
Of the w. L. Miner Co. of Toledo,
pointed out the danger OF untruth-
ful advertising TO the merchant who
uses such methods as we'll as to the
business men who advertise legiti-
mately. c. II. Currier Of the Charles
Everett johnson studios of Chicago.
gave an interesting illustrated lee
ture on TYPE Display and Art in
Advertising"
Unfair Methods.
Unfair advertising by unscrupu-
lOus merchants Is undermining the
very foundation Of good. honest bus
mess" said Mr.. Craft. We have
organized a better business commits
sion TO check up on all dishonest ad-
vertising When a firm makes a
misrepresentation of their mercnaa-
disc. the commission warns them
rot 20 repeat the offense. The sec
ond offense is followed by prosecu-
ton. The success of the system is
exemplified in the fact that we have
only had five arrests in two years"
Mr.. Currier gave the merchants
an idea OF how an ad should be set
up. what styles should be used and
The general forms of lav-Outs TO get
distinction in their appeal. He said
that the tendency of the times was
10 lessen the amount of copy in
preference to good display and cryp-
tic messages. His talk was Followed
ty "a general discussion with lantern
slide Illustrations.
Pledge Support.
Practically IOC per cent of the
business mcn present pledged not
only their moral but financial sup
port of the campaign 70 make south
Bend a bigger, better city, in re-
spouse to the talk made by .. =.
Barrett. chairman OF the publicity
committee of the chamber of COM
merce. Mr.. Rarrett was called on to
make a few remarks regarding the
activities of the publicity committee
In selling South Bend 10 its own peo-
pie and later putting on u national
advertising campaign.
I'VE. the publicity committee. do
not want donations TO finance this
campaign. II is purely n business
proposition. an investment for the
future" declared Mr. Barrett. The
publicity committee is coming TO you
for subscriptions. We are not 20.
ing TO beg. It's up 20 YOU and your
conscience Just what YOU think
YOU will get out OF It. just so much
VIII YOU be asked 10 contribute
Following the general outline OF
the campaign given by Barrett, one
firm pledged the initial sum OF $500
as what they considered their share
OF the expense. close upon the first
pledge two more were made by in
dvldual business men. Within "a
.e,y minutes actual bona fide pledges
had been made by 81 OF total Of a
representative business men thcce.
Jampart Advises
W.. Is. Iamport stated tlat the
pledges made oy men ~ the banquet
V.re void unless the remainder OF
trc business men o. rho city stood
-soEly behind the camr,i-l.
Tne -rst ae-ual steps ln sae eam-
r-H0 WlI p. taken Friday Wncu 81
..s...N-~rsrNrr-L-ul. ~ .vltT-Ee 4