The evening world., 1920-12-14
PERSONAL-But Not Confidential
This Letter Number One of SerieS Written to All of You,
in the Hope That You Will Read and Approve

to write this series of letters to the
people ?" They felt it was necessary
to get somebody from the rank and
file who has never had any expert
ence in the financial district-some-
body who knows people and can
write in the simple way they can
understand.
This man told me during my first
meeting with him that he and his
associates had decided to ask me 10
do the writing, and when he told
me that laughed and said:
"You sure have picked on some
body who doesn't know thing about
financing himself successfully.
don't believe there is anybody in
New York city better qualified than
myself to point out the folly of not
saving, for here | am, after forty
two years of hard work, still work
ing, and without dollar saved"
The man said to me: 81 did not
know that you have not saved
money, but to tell you the truth, /
am rather glad to learn this, because
now am sure you can tell our story
in a way that the people will like
Continuing. this man said: "As a
practical lesson to you what it means
to save, here is a little book which
contains some remarks of mine
which were printed in the New York
Tribune.
"The folks associated with me
keep on my track, and whenever l
say something that they think
should live long after am gone they
have it printed, and very often dis
tributed, but copies are always kept
in the company's fireproof files.
They claim that during the fif-
teen years we have been associated
together they have accumulated ma
terial from my speeches and writ
ings which will guide the company's
affairs through all time to come. |
think the folks stress me too much,
but nevertheless l am mighty proud
to know that they think l am all
right.
"Our organization is so built that it will
90 on forever. 1t has never been and never
will be a one-man organization. 1t Is an
organization composed of teams-tried and
true workers-who have been trained right
and who in turn are able to train right all
newcomers into our family. We do not
90 outside of our ranks when we need
more executives; we don't have to; the
folks come along up and up and fit them
selves to fill any position in the organ
zation."
Then this man paused, looked into the
open fireplace and smiled as though his
thoughts were mighty pleasant. His mus
ings continued long enough to give me
time to read the little book, which contains
less than one thousand words. When he
came back" from his pleasant dreams he
said:
please excuse me for lapsing into this
pleasant revere, but like to sit here and
think of the boys and girls who have made
my life so happy because of their loyalty
and enthusiasm. ] think ] have the great
est organization in the world. | haven't
any family of my own, but no father could
possibly have more considerate children
than are the boys and girls who make up
the organization which bears my name"
The only time ! did any talking was at
this point, when | said:
This little book should have a wide dlStrl.
button among the people believe you should
offer 10 send II free TO anybody asking for II.
May offer to send a copy In the first letter
appearing In the newspapers7 Il 10 so COM
pact that any man can carry II In his vest
pocket and any woman carry II In her
vanity case. ! believe both men and women
Will carry Il and read Il over and over again,
because every time they do they Will get a
new thought that Will Inspire them 20 practise
thrift, thus saving themselves great many
OF the worries Of ife,"
This man answered
why certainly, you may offer to send
the book free if you think the people will
he benefited by reading it,"
So you may have this booklet without
any charge if you will write for it.
/ am going to tell you what this man
and his associates want me to tell you in
as simple language as | can. There is one
thing sure-the best preacher is one who
has been through the mill and realizes the
mistakes he has made. He can tell, If
anybody can, what he has missed by not
being thrifty.
The man with whom dmed and to
whom | listened talk for five hours and
who originated this plan is Henry l..
Doherty. He and his associates have
made the house of Henry l.. Doherty e.
Co., 60 Wall Street, a very useful and sue
cesSful business organization, which has
contributed largely to the prosperity of
many of the great industries of this
country
| hope you will read all Of my letters to
you. | hope they will start you on the
rood to,yorI hacop,ipo