Spirit of Jefferson. [volume] (Charles Town, Va. [W. Va.]) 1844-1948, 1920-01-06

member has fixed in his mind a home that will
cost $1,000, he must have at least $500 for the
first payment. Split $500 up into weekly pay
ments of amount the club member knows he
can save, and the goal, and the length of time 1t
Will require to reach that goal, will be known.
Then the objective of the member is fixed.
The next move In forming successful club Is
to place before the people of the community the
advantages of owning home and to stimulate
the desire to own home that every normal man
has.
To diverge a bit and to illustrate how astute
merchants capitalize a latent desire, consider for
minute the methods of the makers of garments
for women. They depend almost entirely in
marketing their goods on illustrations. There is
not magazine in which is not displayed, pictures
that show the beauties Of wOmens clothes Wom-
en- study these pictures, and as they study them
the desire to possess attractive clothes grows.
Thus is this desire crystallized into sales.
This Is equally true of pictures of fine homes.
There is not woman-and there few men
who VIII not give more than passing glance to
home design They may not know it. but it is that
inherent desire to possess home that causes
them to take more than g casual interest In this
picture Mentally they consider the advantages
and disadvantages, the beauty lack of beauty
of the home they are looking at judging 1t, of
course from their own ideas of what a home
should be-
can successfully inaugurate an "Own Home Saw
ings club is made to take those who will be ap-
preached on this subject into their confidence. 1t
Is q peep behind the scenes" But If it has the
effect Of bringing to the minds of persons who do
not own their homes some of their mental proc
esses, thereby giving them an opportunity to ana
lyze their feelings the subject of home owning
the revelation will be worth while.
Owning home brings more happiness than the
possession of any other one thing, or several
things. We all have homes, 1t is true, and take
pride in our possessions. We furnish them to
the best of our ability and In accordance with
tastes But this is far as the man goes
who lives in house he rents. He has nothing to
say about how the exterior looks; neither did he
have anything to do with the planning of the in
terror. Just now, too, he is unable to make much
of choice in exterior appearance and interior
arrangement he takes what he can get, and is
thankful for four walls and roof
How different is the home of the man who has
planned and built his residence. The exterior of
his home approximates his ideas of what is at
tractive; the interior arrangement conforms to
his ideas of comfort and convenience But the
greatest satisfaction of all is his pride of posses
sion.
The pleasure that comes from owning the home
is not its only advantage Owning home is a
business asset that brings many opportunities for
financial advancement. To the salared man. own
ployee than the man who rents and has no ties
All other things being even advancement is
offered to the home owner every time in prefer
ence to the renter. And when the time comes
that the home owner has opportunity that re-
quires an investment he has the best asset In the
world on which to borrow money
In this rapidly growing country there are thou
sancs of men who have saved their money and
bought homes for other reason than to have
homes. And in a few years they have been sur
prised by the realization that their properties
have greatly increased in value | met one such
man only a few days ago. He proudly told me
that he had built home few years ago and
paid all but 81 400 of the cost-$3 400. Now, he
said he had been offered $4,000 for the place His
determination to have home of his own had
not only caused him to save $1,000, but he had
more than doubled his money. Not all home
builders do this, it is true, but majority do
The ideas L have presented here for the consid-