The Fallon standard. (Fallon, Nev.) 1920-1958, 1920-10-14
Alfalfa Growers of
Project are Now
Organized
Will Center Activities on Advertis-
ing Newlands Project and
Its Products

The Newlands Project Alfalfa
Association was organized for and
will center its activities on one
specific purpose. that of advertising
the project and its alfalfa products
The immediate objective of this ad-
vertising campaign is to induce
dairymen in less favored sections to
move here and bring their herds
with them. 1t is planned TO spend
the western states thoroughly
through display ads in the leading
farm, dairy and stock papers and al
SO giving attention to local adyer-
tisements in communities where
conditions are especially favorable.
The ultimate result sought is to
cause an increase of the local dairy
industry sufficient to consume all
the alfalfa produced in the valley.
This may take years TO be complete
ly accomplished, but if even reas-
enable fraction of this result is ac-
eomplished it will immensely bene-
fit every interest in the community.
The alfalfa growers will profit by
having a steady and sure market
and insurance against guarantees
and the uncertainties of outside
markets.
AS compared with exporting hay
dairy consumption at home means
more than doubling the gross in
come received within the communi-
ty This means more business or
income for the offices, shops, banks,
merchants and every legitimate in
terest, greater density of popula-
tion, increase of taxable wealth and
rapid and orderly development
along the lines of a white mans
country.
The association desires the en-
thusiastic support and practical as
sistance of every public-spirited cit
izen having any substantial interest
in the valley. We confidently ex-
pect that our purpose and program
will insure us this. support. for the
reason that it is good business.
considerable amount of money will
be needed. We do not intend to be
pikers. The membership fee of five
&c will nrauiHa
than $4,000 if a majority of the
farmers come in.
1t is our purpose to make an in
tensiye campaign for 100 per cent
membership among the farmers
and, judging by the enthusiasm al
ready displayed, we are confident
of success. Then we plan to allow
or permit the real estate men,
creamery companies, banks, mer-
chants and other friends of the
cause to share in the honor of the
work to an extent deemed proper
by the ethics of good business. We
may also ask the county to approp-
riate a small advertising fund for
the public benefit. as is done in
many progressive counties. Officers
of the Commercial Club have as
sured us of the hearty cooperation
of that body. The local press has
already given US substantial evil
dence of good will by furnishing
valuable space and publicity.
Through fortunate circum-
stance, the u. S. government will
contribute materially to the enter
prise. 1t happens that the work of
Mr.. L. Z. Cline of the department
of agriculture fits in exactly with
the purposes of the association, so
that he can accept the Office of sec
retary and devote a part of his time
to work which would otherwise
have to be handled by a paid secre-
tary. Mr.. Cline is admirably fitted
for the work, having a thorough
knowledge of the subject from all
angles by long training and expert
ence, and he takes it up with a vim
and enthusiasm that is sure to bring
success.
THOMAS WILLIAMSON,
President.