Baraboo weekly news. [volume] (Baraboo, Wis.) 1912-197?, 1920-11-25
TANLAC Dis
PLAY MAKES
GREAT Hit
UNIQUE AM Attractive Display Of
y Celebrated Medicine Attracts
Much Attention

An advertising display which has at
tracted unusual interest, has been
placed in the show-windoW of The
Fisher Drug Store on Oak street, in
this city, the local agency for the
well-known and highly successful pro
prietary medicine, Tanlac.
The display is not only interesting
from an advertising standpoint, but
is educational, comb:2ing in an at
tractive and artistic manner beautiful
scenes from many foreign countries
where the ingredients of this prepare
tin are obtained.
1t has occasioned such favorable
comment in the city that the proprie-
tors of the store state that it will
remain in their window several days
longer.
Work of Great Artist.
The display is the work of one OIL
Americas greatest photographic art
lists and the manufac turers of Tanlac
state that the total cost will exceed
sixty thousand dollars, which is said
ito be a record price for window dis
plays It is in ten distinct and natural
colors, and presents scenes from the
Rocky Mountains, as well as from Eu-
rope, Asia, Peru, Egypt and other
foreign countries.
The natives are seen in their ma
Sural habitat and environment gath
,ering the roots, herbs and banks that
form the medicinal ingredients of Tan
lac, packing them upon the backs of
camels, elephants, llamas and other
beasts of burden for transportation
iby land and sea to the immense lab
oratories at Dayton, Ohio, and Walk
erville, Canada
One of the most striking features
of the display is the reproduction of
the magnificent laboratory at Dayton.
Here the artist has very effectively
and impressively protraved the pop
ularity of Tanlac by introducing a
group of people in all walks of life,
who are looking at the Tanlac lobora-
tory with expressions of confidence,
plainly indicating their belief and
faith in the medicine. -r
Another distinctive feature of the
bulletins accompanying the display,
They tell briefly and concisely of the
marvellous growth and development Of
Tanlac, until today it has the largest
sale of any medicine of it's kind i'll
the world. These bulletins also quote
various standard medical authorities
as to the therapeutic value and ply
Biological effect of the medicine.
10000 Bottles Day
From these bullet rs one also learns
Ehat the new Tanlac laboratories at
Dayton and Walkerville have a com
ibined daily capacity Of 10000 bottles
and that the medicine is now selling
at the rate of approximately 100000
bottles per year.
That Tanlac is preparation of eX-
ceptional merit has never been dis
puted, which accounts for it's tremen-
Idous popularity and large sales
throughout the country. It is a. power
full reconstructive tonic and body
,builder and has far reaching and
most beneficial effect upon the entire
system Many strong local endorse
ments, from those who testify as to
the benefit they received, have ap
lpeared in the columns of this paper
The manufacturers of Tanlac are,
firm believers in newspaper adver-
Using and have forcibly presented IT,
the public the merits of their pho
ducts in this way Their total annual
appropriation for newspaper space
exceeds one million dollars. Their
copy appears in practically all the
leading daily and weekly newspapers
throughout the United States and Can
ada. Advertisement