The news scimitar. (Memphis, Tenn.) 1907-1926, 1920-05-20
Lower Prices

HFH Hre trat N-tteS
~svr -rs 80 r-s- sr-ss' ant ~,
ssH -Vs, Ne '1ok~a s,r q O.a er-ne
g~seas ava .a-co., ~a. ~Ht srrr--
cAte " Nsssesn H wHt come er de-
sr~-s A s.g.rai,x hAs already been
-Ats wasaraEk- has announced
a ss-iso-ts2 resectscu ef - ~ ven,
ee a. r-,ss Aas tNe ruSs has beer sN
r-e4. rhs- sasto-ers sNRrct Ne waited
en- Df>r- merchants wNN So p4~-
cs8as-s sgrrytHE paEt heir s.rrs are
also rsspc,aS pstcss Pick up a vows
rar~r srr- aHY rar' e noe v-trN
ane > e. ~.3 - found advertisements
anas zaetnK wonderful bargains and
rrsss reductions ia prices Tao re-
eGessoRs -ay rat De genuine Rat the
We ssp-ese Announcements saow that
yeesAe are a. east thinking generally
q, A,ver Prts,s ard ,hoUEh, rrcy,des
sctton aud ros ntrsqusuty compels
ssa ui-scts actsc1.
"r.csS viii ~ lower when people
rsSry ~aa; them To b. lower As long
a. ste popular mind clings 80 the idea
that the higher te price the better the
articie, or the greater the distinction
IA possessing 10 prices viii not come
SoWn. People complain about high
rrtees but he IS a curious tact that an
artie1s COSTING $50 IS more highly priced
Than the same srt'c'e costing half that
sueunt We are an ambitious q have
the best that is gsnE We want some
thirg s god as on ueishheVs possess.
and Ne arc willing to pay utt'e more
n We are convinced that our purchase
d sowsthinr better or that It gives us
!. trife more distinction
Whcn We 60 to the butchers shop
~ want choice cut Of meat and are
satisfied with nothing else. and We pay
higher price grudgingly mayRe-hut
Ne pay IL. Il ts something better Food
= taken for ncur,shment and as an
article of feed there are no choice cuts
anu there IL as much nourishment In |
enc piece Of beef az In another and 1t |
can be made palAtable u Il is properly |
cocNeG There Is as much starch IN |
an Irish potato from tes top Of the |
heap or sack as fvpm any other part,
hut we like to dig down under the delu. |
sion that We are getting something bet
ter There is as much sacchartne 90
sential In brown or yellow sugar Rs
there 10 in the purest white, which IS
merely brown or yellow sugar washed |
OFT with EqGid acids by running 1t |
through = centrifugal machine, but
we must have the white There Is ms
much protein In chuck steak or a |
rump roast as In porterhousc or r
choice rib roast, hut We demand the
poi terhouse or the tenderloln hecauSc
we fancy Il is something better,
As with food. SO with clothing The
lever for something better is on us
md we pay the price, crowd, jostle an
shove each other to get 10 the counter
10 make our purchases ahead OF some
me else. The avidtty 81 buyers Is
what fixes the price aad until the
buying public learns to moderate It's
fsverish demand for something bet
Ter" prices on these commodities WI
remain high.
A New York ui'luner bIilt a ady's
hat which was offered for sale at 5000.
Paris In her widest orgies, NeNcr did |
anything approaching this. and no Parts
milllner will copy or DUPLICATE the
American creation Only In America
can such prices bc obtained Cueent
wear crowns that are very expensive,
but a crown Will last throughout gen
erations. and dNnastos even \ $4,000 |
hat may not suffice FOR season, AID !
,Fl