The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1920-07-19
GAS co. OFFERS
SUGGESTIONS AS
lT0BEAUTIFYlNC
LAKELAND

The Lakeland Rotary Club, The Lake
land Chamber of Commerce, and
Other Civic Bodies:
In line with our advertisements an
pearing in the local papers of July
18th regarding the "City Beautiful, !"
1t is our idea that, il you gentlemen
Will endorse and financially support
this matter, there Will be no difficulty
In raising a fund of $4,000. When
ths 1und is acquired it should be ex-
pended under the direct supervision
OF the city engineer, park commission
er and the ladies' civic organizations,
especially should the ladies be enlist
ed in this movement as their natural
aptitude for identifying their own
lawns is of inestimable value in con-
sidering the Identification of streets
and parkways. Again they naturally
are aesthetic in selecting the color
schemes that should prevail.
Considerable money is expended
each year in advertisements to attract
tourists to Lakeland and after they
have been secured little provision is
made for their enjoyment. The cult
walton Of flowers along Lakeland's
beautiful parkways and boulevards.
viii appeal to the tourists sense OF
beauty and impress them with the CO.
operation of civic pride displayed in
this practical manner; this would
prove a strong factor in their reluct-
ance to leave, and quite often it would
result in permanent inhabitant for
Lakeland.
An analysis of the tourists business
: in Florida discloses the fact that at
its inception, some eight or ten years
ago, the visitors spent short vacations
OF two or three weeks. Being at
tracted by the semi-tropical scenery
and the balmy climate, they resolved
to visit it again the next winter and
in arranging their trip, prolonged
their schedule as attractions were de-
veloped by the cities catering to the
tourist business, their visits were
heightened until, last year. the aver
age stay at one tourist city was four
months. At this particular city cam,
Iaign is now under way to increase
the tourist season to five months.
However, to secure this business, and
retain it, Lakeland must compete with
other cities which are energetically>
and enthusiastically inviting and ca
tering to the tourists.
Nothing is more pleasing to the eye
cf the newcomer than a we'll ordered
city, containing beautiful parks, flow
err bedecked streets and elegant drive
ways. A visit through our city will
disclose almost endless possibilities
along the line of Identification One
is impressed by the many well cared
for, beautiful lawns Of our progress
sive citizens, whose personal pride
impels them to extend their efforts in
this manner. II also proves that the
soil OF our city is particularly adapt
ed to floral culture, and requires
small effort. When we visit other
cities in Florida, not favored with
these conditions, and see the tremen-
dous efforts they are expanding in
this regard, we cannot feel but that
we are derelict. The natural advant-
ages of Lakeland are enjoyed by no
other Florida city. The expenditure
o. $4,000 will work wonders, II ju- |
diciously handled. II the Chamber of
Commerce Rotary Club and other
civic bodies agree with us In this de |
velopment, we believe that with unit
ed cooperation this money can be
raised in very few hours.
II would be monumental egotism on
our part to presume to force our opin-
ion upon you, gentlemen, but merely
offer the above as a suggestion, and
in order to stimulate enthusiasm in
what we believe will be to the bes;
interests of Lakeland, and source Of
pride and financial benefit to its in
hahtants
Yours respectfully,
LAKELAND GAS COMPANY,
Geo. Broadhurst, Asst. Mgr.