davidaulloa/AmericanStories huggingface dataset:
Arizona republican., 1920-06-06

In selecting office equipment or sup plies the businessman looks for quality in material and manufacture and for possibilities of standardization. There is another important factor for con- sideration and that is how much or how little the article is advertised.
 Not long ago advertising was looked upon only as an added burden for the ultimate consumer to bear. Today ad vertising has come into its own on the widely accepted theory that only as a product can be sold is there industrial need for it's manufacture. For the buyer or consumer there are several ways in which advertising is of marked benefit
 It gives the public better Knowledge of goods and assists in a more intelli- gent selection in competitive markets. If the buyer does not know the relative merits of various similar products or where to find them he cannot effec- lively use either his time. his means or his selective ability in buying.
 Advertising improves Quality
 Advertising not only assists the buyer to select the best article for his purpose. but also gives him constantly improving products from which to choose. Present day competition de- mands that both manufacturer and dealer establish sound claims for the superiority of their merchandise. New anu A4SuCA buSAilCSS GliiACS representation unsafe and impossible of success. Thus has advertising set new standards for the market.
 The great service of advertising in introducing new and useful devices or Improvements on established products has been of untold value to the man aJ the desk. It has brought new products to the attention of the businessman and taught him how to use them. Loose leaf records, new systems of fil- ing, machines for calculating, address ing, duplicating and a host of other de- vices would not now be saving count less hours for office workers all over the world were it not for advertising.
 No discussion of the functions of ad vertising is complete without mention of it's effects on manufacturing meth ods and unit costs of production. Ad- vertising assures and enlarges the market for a. manufacturers goods production.
 Advertising Reduces Prices
 Large scale production and stan- ardization, by reducing overhead costs per unit, results in lower prices High costs. which seem to know no limit to- day, would be still higher but for standardized products made possible of manufacture through the economic power of advertising.
 Without the assurance of widespread demand and easy sale which good ad- vertising alone can give, no manufac- turer could dare to produce the quanti- ties which justify the low prices pre- vaiIing on many lines in normal times. The ultimate consumer, who of course pays the cost of the advertising, pays it with but a small portion of what it has saved him.
 Especially in selecting supplies and equipment for the office it pays to look for the trademark or label of nation ally advertised goods The manufac- turer big enough to carry on wide
Arizona republican., 1920-06-06

earning a profit of S1O % a day and trailer $21.00 a day.
 We will say that the first cost of the above mentioned 5-ton truck is S4,000. As it makes a profit for it's owner of for itself in 400 working days.
 The first cost of 5-ton Utility trailer is approximately $1,500.00. As it's addition to the truck means an ad- dition to the net receipts or profit of $21 % a day, it will pay for itself in 72 working days. and will then start paying for tre truck.
 The first cost of a 5-ton truck and a 5ton Utility trailer is about $5.50O.00. Figuring on the basis of a profit of $31.0O a day from the two working together this outfit would pay for itself in ITS working days.
 Operating truck alone at a profit of S1o. co a day it makes $400O.00 in 400 days and pays for itself.
 Working truck and trailer together for 400 days, at a profit of s31.00 a day, they make SIP 10000. They pay for themselves on the 17Sth day, and show a clear profit between that day and the 400th day of $6,900.00.
 The man who operates a 5-ton truck alone for 400 days loses a 5-ton Utility trailer and S6,900.0 in cash.
 What does this trailer earning rep resent2 It simply means that the re- serve power of truck which ordinarily is not put to use, is capitalized and made available by the addition of the trailer.
Arizona republican., 1920-06-06
TRAILER PUTS TIE
 RESERVE POWER IF
 TRUCK ID WORKING
Ry c. Winfield Hartranf+

III the following analysis of truck trailer costs and profits we will as sume the daily operating costs to be. m round numbers. S15.O0 for truck and s4 % for trailer. While this is conservative estimate for truck it is nigh for trailer. Tn the majority of cases the operating expense or trailer may safely be estimated at about one tenth that of truck, which would give DO as the probable daily operating cost of a 5-ton trailer
 We will say that the 5-ton truck is. "lth an operating expense of $15. % a oay, earning $25. % a day, the net re- ee1pts or profit being $10. % a day.
 IT the hauling capacity of truck is doubled by the addition of a. trailer. it Is reasonable to assume thar the gross receipts will be $50. co a day instead or Szo- %. While the gross receipts are being doubled the operating ex- pense has not increased in proportion and in this statement is revealed the secret of trailer hauling economy The operating expense has increased only z5 per cent while the daily tonnage hauled has increased 100 per cent With truck alone the cost of operation was $15 % a day, while for truck and trailer together it is only $4.oO moro, or a total of $19.00 a day.
 If truck and trailer earn $50 a day and the operating expense is $19.0O day. the profit is $31.0O a day for truck and trailer operated together as against $10 a day for truck operated alone In other words, the addition of trailer means an increase of 322 per cent in the net receipts or profits TO look at it in another way, truck is
Arizona republican., 1920-06-06

tain trained horses were hitched to this coach of antiquity. and we wheeled out of Monida, the writer occupying q seat with the driver, Happy Hank" an old timed western stage coach driver. who are a species of genius-homo al most extinct. Hank had offieiated as a driver for a number of stage com panies, served as a pony express driver had prospected and post graduated as a typical s'sour dough" He was replete with exciting and amusing incidents in which he had starred, during the rush of the forty miners" All were recited under the persuasive influence of Johnnie Barleycorn," an old and inti- mate friend of Happy Hank. No Twentieth Century engineer ever de- parted from a station with greater pride or satisfaction, as he grasDed his lines in one hand, he stroked ms riow- ing Buffalo Bill goatee and launched his barque of conversation on the placid sea of past memories. His de- scription of an early day stage coach holdup was so realistic, interesting and exciting that I found myself with both hands extended in midair when his climax was sprung. He was na- tu.~e's student, reasoned from cause to effect, conversant in his practical way. with all conditions and surroundings. A man it was a pleasure to meet and know, he of the old frontier school WIlo are pdSSlllSs WHO are passing WllH the present generation. Whitmore's Ranche on the Upper Red Rock lake was our objective point A hunters outfitting station where boats, punters, decoys and all shooting accessories, in conjunction with hotel and reed ac- commodations were available. A cos mopolitan aggregation of cowboys, hunters and cattlemen were on the re- ception committee for coach and pas sengers. They assured us that birds were there in endless number" The weather was cool, snappy and brac- ing, duck weather from every angle. The lake was then covered with ducks one immense flock of geese with a number of swan were gracefully swim ming about.
 Before daylight the following morn ing we breaxfasted and propelled by an lash breeze, started down lake to Connelleys Point, where lower lake narrowed before reaching the river. Water was shallow, furnishing play grounds for the many ''puddlers.'' Wild rice and grass nuts were the piece de resistance for those voracious duck appetites. We were shooting from shore blinds. The ducks, disturbed by our first shot. commenced milling, de coying beautifully. So numerous were the birds, our efforts were soon di- rected to killing of male canva sback. That we practiced sex discrimination was evidenced by the number of brown
Arizona republican., 1920-06-06

Do people who hibernate really live When one tabooes a life in the open. the pleasure of living is practically eliminated. Men who are satisfied with club environments in conjunction with indoor sports, with women who devote their afternoons to bridge, pink teas and social climbing, automatically relegate themselves to the house cat class" forfeiting the enjoyment of beneficial strolls along the many paths converging at the goal of longevity. An invitation is extended without money or price by the Queen of Health, Strength and Life-Dame Nature. Those who harken not to her Call of the Wild,' are passing up all-year round parties. staged by the catering Dame in her home of interesting sur roundings, luxuriant appointments and health promoting environments. There an opportunity is given to breathe con- contaminated and uncanned ozone, guaranteeing health, increased mental capacity, aiding digestion and seliminat- ing an acetic stomach, which in many cases is the direct cause of dissension and contention at home, and an anti welcome from the dear people of the world at large.
 One all-round sportsman who has lived a life in the open is c. H. Smith of Butte, Montana, an outdoor booster and nature lover of the first water, man who has certainly imbibed freely from the loving cup of hospitality common in the, west This prince of good fellows was my shooting com panion on the Red Rock lakes, located near the trio corner boundary of Mon tana, Idaho and Utah. about 40 miles south of Butte and thirty miles from Monida (deriving the name from the first three letters of Montana ana Idaho) a typical western village To- ca led Upper and Lower Red Rock lakes are an expansion of Red Rock river, which it is now claimed is head waters or source of the Missouri riger. From Monida, thirty mile trip was sched- uled in an fashioned Concord stage coach dating back to frontier days, with swinging springs of leather, a capacious boot for baggage. The up holstering in leather showed unusual wear. For a number of years this deep seagoing ark had been in the Yellowstone park service. Four noun
Arizona republican., 1920-06-06

New Jersey with shells loaded with bird shot during the closed season on small game, you are liable to a fine of $500. If found afieId with a rifle or with shot shells loaded with any shot larger than number two during the closed season on deer you are subject to fine of $500. The Jersey laws are severe and drastic but prevent viola lions by removing temptation.
Arizona republican., 1920-06-06

campaign of publicity can usually be depended upon to base his methods ot competition on quality and service.
 The dealer who advertises is without doubt progressive. His advertising re fleets the fact that he is building for the future, is anxious to serve, and to have his business grow through the good will of satisfied customers
Arizona republican., 1920-06-06
MusT eE A LAWYER
CBoston Transcript

Yes, said the man who was proud of his library, ''whenever L find one of my books with a torn leaf I put 1t through a legal process"
 What legal process?" his visitor asked.
 T have it bound over to keep the piece"
Arizona republican., 1920-06-06

bronzed heads in the game bag. Fe- male birds should be spared, polyga- nous drakes are less necessary for re- production.
 Question: What are the laws of New Jersey that differ with those extant in other states ?-Dayton Smith, Trenton, N. J.
 Answer; If you are caught afield in
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12
Answers to last weeks question /:


REAL ESTATE EDITOR THE NEW YORK
HERALp-Sir: Edward p. Doyle's ques-
tion as to how the city and county gov
eminent might be reorganized so that
next years tax levy may be kept within
constitutional limits Is interesting, but
difficult for the layman to answer.
1t would seem to me that the first step
in this direction would be the elimina-
ton of waste. There are many dupli-
cate bureaus and departments in the city
government in which the duties of hun
dreds of employees are in constant con-
flct. For instance, the Tenement House
Department. the Board of Health the
Bureau of Fire Prevention and the Bor-
ough Building bureaus all cover the
same ground in that they make 1t their
duty to see that buildings are erected
and maintained In accordance with the
law. One engineering staff could take
care OF public works within the entire
city, yet the city employs a score of en-
cheering staffs. One auditing bureau
could audit all claims against the city,
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12

Charles GalewsM one OF the promi-
nent traders in residential real estate.
notified THE NEW YORK HERALD yester-
day that he expects 20 give a Christmas
present to each one of the tenants In his
apartment house az sos West 176th
street In the form OF decrease In rent
beginning Jan ] Mr. GalowsM says
the decrease will amount 20 about 5
nor cent and will affect about twenty
rent payers in the building. As the
house. which has five floors brings in
about So 900 year rent this win rep
resent n reduction IN rental revenue Of
about 81 zoo. This divided evenly
among twenty families means a saving
of about S. a month or $50 year.
The apartments In this house used to
rent for about sac before the war. ao-
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12
Divorce and the Housing
Shortage: Other Oddities

ing and to conform to the demands of
business and comfort. A city implanted
is blind giant. sprawling over the
ground. II wastes some of its greatest
assets in a building debauch. Every
city that keeps order in its streets must
also keep order in its advance to greater
size and influence. 1t must put town
planning traffic experts at important
corners on its way
When Owner and Tenant Cooperate
The Massachusetts, Housing Corpora
ton OF Boston is not raising the rent OF
its tenants, nor has 1t found II neces-
sary to do so since acquiring It's many
properties. The answer to this astound-
ing situation Is that tenants have CO.
operated in every way to reduce repairs
and other expenses. Where 1t had been
necessary TO make minor repairs. such
as repainting, papering and the like. the
tenant invariably bought the material
and did the work himself or had II done
under his close observation. thus greatly
reducing expenses and showing that
when landlord and tenant work together
the advantages are mutual.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12
NOVEMBER SAW GAIN IN
BUILDING IN NEW YORK

The report ror building operations in
Manhattan for the month of November.
issued yesterday by Superintendent Ru-
dolph r. Miller. shows that plans were
filed for the construction of forty TO ur
new buildings costing $4.913,500 during
that month, as compared with q cost
ing a total Of S3,1s5,70 during the
same month last year.
TIL report shows that plans were
filed for one dwelling. costing $4,000 ;
two tenement houses. costing a total Of
S1.250.000 one store and loft building,
$4,000; five Office buildings. total Of
81 ,G05,0 900; one factory. for 100000 ;
five municipal buildings, for $500 ;
two places of amusement for $3.50, 900 ;
two hospitals, costing $350,000; q
stables and garages. costing S241.000 ;
and four other structures for 81 500.
1t is further shown that applications
were filed for altering 226 buildings
at cost of S1,626.675. as against 224
costing S2.071,475 the same month last
year.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12
but there are scores of auditing boards

but there are scores of auditing boards,
sc.
All of the foregoing matters have been
called to the attention of the city au-
thorities on more than one occasion in
the past but practically nothing has
been done to improve this condition, and
1t would certainly seem to me that
any attempt to reorganlze the city
should give first consideration To the
elimination of extravaganza and waste.
JAMES J. O'BRIEN.
REAL ESTATE EDITOR THE NEW York
HERALD--Sir: Perhaps the best means to
solve Mr. Doyle's problem would be to
call mass meeting at noon in the Real
Estate Exchange Salesroom. where ten
ants and landlords could get together to
fight their common enemy - extrava-
gance. Some plan might then be adopted
to bring about retrenchment. II the
property owners and rent payers cannot
cooperate in such a vital matter as this
they deserve the s346,000.000 budget
which the Board of Estimate has APP
proved. REALToR
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12
AUCTION AT YONKERS
INTERESTS INVESTORS

Nine investment parcels. including
brick and frame apartment houses and
one dwelling. together with twenty-five
vacant plots in Yonkers, will be sold at
auction in Philipsburg Hall. Yonkers, on
December rs by Bryan l.. Kennedy for
the estate of the late Rudolf Eichmeyer.
The apartment houses with stores are
on Maple and Oak streets. The dwell
ing is on Linden street. The vacant
lots adjoin the improved properties. Re-
gardIng the coming sale Mr.. Kennedy
says:
"A fact that cannot be disregarded is
that there is only one avenue of growth
left to New York city and that is to the
north. Property values in Yonkers are
increasing at an amazing rate, and with
the steady trend of homeseekers and
business enterprises in this direction 1t
is impossible to say what property val
ues will be ten years hence.
Nowhere In the annals of auction
selling in Yonkers can be found sale
that compares with this offering, in
that II offers to buyers an opportunity
to purchase either improved or vacant
property at their own price in the very
centre of this prosperous city,"
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12
AUCTIONEER PLANS
XMAS HOUSE SALE
j. P. Day Will Offer Brooklyn
Homes as Appropriate
Holiday Gifts.

Christmas present" auction in
which houses are to play the part OF the
gifts will be held by Joseph p. Day on
the evening of Tuesday December 81
in the Brooklyn Real Estate Exchange,
1S9 Montague street Mr.. Day will
offer sixteen new houses on both sides
of Sixty-eighth street, between Twenty
first and Twenty-second avenues. Eight
are detached houses on plots from thir-
ty-two to thirty-five feet in width. -Four
of these houses have garages. The re-
naming eight are semi-detached on lots
25x100. The properties are situated a
short distance from the Twenty-second
avenue station of the Sea Beach sub
way line.
Many business and residential prop
critics In Manhattan. The Bronx and
Brooklyn will be sold at the next spe-
cial auction to be held by Mr.. Day in
IA Vesey street on Tuesday, December
81. at noon. For the Old Colony Trust
Company of Boston Mr.. Day will offer
the five story store and loft building at
the northwest corner of Third avenue
and 10Th street, 50.5x100.
Other Manhattan properties include
1913 Lexington avenue. northeast cor
ner Of 10Th street. two tenementS; 900
West Tenth street, a five story tene-
ment; ISL East Hath street. store
tenement, and in The Bronx 1859 to 2s7I
Heath avenue. including the northwest
corner of 229th street. two brick dwell.
ings and vacant corner.
Several dwellings and apartment
houses. some with stores, in Brooklyn
are also TO be offered. including fou
new two family dwellings. with garages
at 1914 to 1856 Seventy-ifth street: ais
the two story dwelling at 1872 and 1921
Jefferson avenue. near Reid the foui
story tenement at 205 Luquer street
near Smith also the three story TIVE
family dwelling at 1853 Fifty-eightl
street: $50 Rogers avenue, between
Hawthorne and Winthrop streets. thre
four story apartments, with stores, L
be sold separately.
Tha two story dwelling at As Soutl
Nineteenth street, Elmhurst. L. l., ais,
Is to be sold as well as the two stor!
road house known as the Five Corner
Hotel on the Merriek road and Hemp
stead avenue at Lynbrool. l.. l., for tn,
estate Of the late Frank Schlosser.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12
Lower Rents for Xmas Gift

cordinr 70 Mr Galewski Tho prop
erty was purchased By tho operator more
than two years ago. To-day the average
rent per apartment Is $50 month
MANY Of the tenants in this house
have had their wages or salaries re-
duced considerably IN the last fcw
months" said MIR Galewski THAT Ia
the reason we have determined 10 begin
n rent reduction II is our intention to
continue gradual reduction in other
apartments W better tyrc in the near
future. The man earning moderate
wages need not fear any fu-thor iu-
ease JOB rents hccHgs, t1e t1-tytu w
situation created hv the war is gradu-
ally being set right side Up and in
spite OF the lack Of building before long
there may be decided rent decrease"
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12
FROM 1856 Go 1895 THIS Old FRAME HOUSE
OCCUPIED TIE STE eft Lhe PRESENT TIFFANY

mad already begun their acrobatic per-
formances when Mr.. Stevens made the
latter purchase. 1t is a matter of record
that he paid f. r. Ware $65, 900 for the
property at East Thirty-seventh street,
which Mr.. Ware had purchased only six
years before for $4,000.
Shortly afterward Paran Stevens sold
the house at 2 East Thirty-seventh
street for $4,000, but he retained the
stable lot, which gave him frontage of
9S.9 feet on the avenue and 1925 feet
on Thirty-seventh street. In order to
carry the property he then erected one
story store building on the avenue front
age and converted the stable into a
greenhouse which he rented to florist.
Deducting the $4,000 which he re-
ceived for the house on East Thirty
seventh street the entire corner plot had
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12
y HOME oE- TlFEANy s0o COMPANY. Al The :
SOUTHEAST CORNER of FIFTH AVENUE o1O|
THiE7TV- SEVEATH SrleEET

cost Mr.. Stevens $4,000. On May Z,
1901, just thirty-two years after com
pleting the plot. he sold 1t to the late
George c. Boldt. proprietor of the Wal
dorf- Astoria, for 100000, Mr. Stevens's
profit being S635,000.
on May ., 1903. Mr.. Boldt sold the
plot to Tiffany & Co. for S1,372 900, his
profit in two years being s672,
Hindsight, as some one has said, is by
no means so rare a quality as foresight.
With the history of the Tiffany plot
staring him in the face almost any one
can appreciate the humor in bit Of dis
NAL prophecy uttered by a prominent
New York business man in 1868, few
days before Mr.. Stevens made his first
purchase on the Fifth avenue corner.
| The owner of the corner plot had offered
the property to L. R Ware for 100000.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-12-12
REALTORS AT THEATRE PARTY.
See George VI. Conan In "The
Meanest Man in the world

All the boxes at the Hudson Theatre
were occupied last night by the staff Of
the NJ. Morgenthau, Jr, Company to
applaud George NJ. Cohan in THE
Meanest Man in the World" The gath
ering was In honor Of the election OF
Alfred II. Wagg as vice-president Of the
NJ. Morgenthau, Jr., Company and the
election of James Frank as secretary
and executive head OF the insurance de-
partment. After the theatre n midnight
luncheon and dance was given at Mr..
Morgenthaus home.