The Fayette falcon. (Somerville, Tenn.) 190?-current, 1920-08-27
AOtlOn Pictures a Silent Partner
Of Uncle Sam in His
Export Trade.
CREATES DEMAND FOR GOODS
Latin People Disposed to Pattern Aft
or What They See on Screen That
Pieases Them-Alds Live
Stock introduction.

Washington. Sam has as a
silent partner In his export trade the
motion pictures.
How the movies" are developing
trade and spreading confidence In
American goods and American meth
DDS, and creating an Amerlcanlzed at
mOsphere which should prove the
strongest possible asset toward per-
manency OF trade In South America,
is told by DR.. Julius Klein, CONNER
cial attache at the American embassy.
Buenos Aires. who was formerly chief
OF the Latin American division, bu-
reau Of foreign and domestic COM
merce.
The Latin people, he points out, are
disposed to pattern after what they
see In the motion pictures that appeals
to them. Thus the films have made
them familiar with the appearance of
American automobiles and Of what
they can do. The movies have ere
ated demand for American-made Of
fee furniture by showing the fittings
OF business magnate's Office. which
the South American merchants In
their prosperity are eager to copy.
AS regards ready-made clothing
the South Americans, particularly in
Cuba, have gotten into the habit Of
ordering suit of clothes like their IA
votite hero wore In a certain film.
Thus the merchants have come to
stock up with good lines Of ready
made clothing. which are very popu-
lar. The movies have had like eff
feet on Industrial development
All this, Doctor Klein emphasizes,
has happened naturally and has not
been forced as trade propaganda.
Boom 70 U. S. Trade.
The more use that can be made Of
educational films introducing indus
tries comparable with their own indus
tries--such as agriculture, cattle-rais-
ing, mlnlng-the more benefits to
American commerce will result. Such
films can and should carry a romantic
scenario. such as appeals most strong
iy to the Latin temperament, with cut
ins on our methods In industries SINH
lar to theirs. As we show them new
and better method their confidence in
us and the output of our industries
grows cumulatlvely.
Germans and Italians particularly
have been thus endeav0ring to ingratl-
ate themselves In South American
countries. Doctor Klein says, and the
influence OF the Italians In the South
American markets from an economic
and commercial viewpoint must be
reckoned with.
American manufacturers Of farm
machinery are now cooperating with
the Philippine department of agrlcul-
ture and natural resources, In an en-
deavor to arouse In the farmers OF
those Islands true appreciation Of
the possibilities by using such ma
chinery. Motion pictures are being
prepared to show the most approved
methods Of cultivation, preparation OF
seed. use OF farm machinery, harvest
ing and storing crops, and methods of
packing and handling where these
processes are Involved.
Aids Live Stock introduction.
Introduction OF American breeds of
live stock and poultry Into South
America, particularly Argentina. Is to
be aided by the use Of motion picture
films. prepared for this purpose by the
United States department Of agricul-
ture. These films also will show
American methods Of breeding live