davidaulloa/AmericanStories huggingface dataset:
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24
MERCHANTS MUST .
BUILD "BACKFIRE"
Can Beat Mail Order Houses at
Their Own Game If They
Will Do 1t.
ADVERTISING ONLY WEAPON
Catalogue Concerns Spend Hundreds
of Thousands of Dollars Annually
to Create Demand for Their
Merchandise.

Copyright, 1911. Western Newspaper Union.)
The forest ranger and the prairie
farmer have learned that they must
fight with fire. They know that when
the all-consuming forest or prairie fires
are sweeping toward them their only
hope of safety lies in the 'back-fre."
BY kindling and carefully controlling
a fire of their own they force the big
ger fire to burn itself out, finding no
further fuel on which TO feed.
The merchants of the small cities
and towns are learning that in waging
their fight for existence they must
adopt the tactics of the men Of the
West. The great mail order houses
of the cities are the consuming flames
which threaten to wipe out the retail
merchants of the small towns unless
the latter, realizing their danger, take
steps to remove the menace. The re
tail merchants, as whole, are begin
ming to realize that they must fight
fire with fire and that to save them
selves they must build 'baek fire."
Advertising is the weapon with
which the mail order houses conduct
their warfare on the retail merchants
of the small cities and towns. The
mail order houses do their advertising
through their own catalogues and
through certain publications which are
known as mail order advertising me-
diums. A big mail order house spends
hundreds of thousands Of dollars mere
ly on the preparation and publication
of its bulky catalogues.
Business Built Upon Advertising.
The catalogue houses also spend
thousands upon thousands Of dollars
in advertising in the mail order publ
cations which look for their circula.
ton to the people of the small towns
and the rural districts. Advertising in
some of these mediums costs as much
as from $40 to SS5 for single inch
yet the mail order houses find it profit
able to pay these high rates. Their
business is built upon advertising and
If they were denied the use OF the
mails Tor their advertising for single
month their business would be de
stroyed
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24

the little painted lady on the blue
satin fan step out of her place and go
to the mirror and look in.
81 am pretty" she said, "and my
feet are small. am sure can dance,
and am tired of going to parties and
balls and seeing everybody dance,
while 1 have TO look on" @
Then she picked up her dainty lace
skirt and bowed low and began dane
ing about the bureau top.
The hatpins began turning their lit
tie heads, and when the Fan Lady
came up to them they all hoped out
and followed her.
She stopped in front Of the pin
cushion and began to laugh. "Oh 1! you
fat, plump thingi You cannot dance;
you are much too clumsy" she said,
dancing away.
But the pincushion did not like be-
ing called fat, and to show it was not
clumsy it began to bob about and off
il rolled on the floor.
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24

In advertising, the local merchants
find the only weapon with which they
can beat the mail order houses at their
own game. This does not mean neces-
sarily, only newspaper, advertising, al
though that is the big gun in the bat
terry employed by the successful mer.
chant in his battle for trade. Adver.
Using is q big word and it covers big
field. There is no longer to be found
the man who does not believe in adj
vertising. Every merchant believes in
advertising Of some sort. The placing
Of a display in q show window is ad-
vertising. The only difference between
that kind of advertising and advertis.
ing in a newspaper is that where the
one reaches dozens the other reaches
hundreds. Attractive window display
are, of course, an important adjunct OF
any retail store. They serve their PR
pose but this purpose is only to attract
the attention Of those who may oe
passing by the store. There are other
forms of advertising, such as personal
solicitation, but printed matter must
always continue to be the chief reli-
ance of merchants in attracting Gus
toners to their stores.
Advertising Begets Confidence.
The buying public has learned that
the store which takes the people into
its confidence through its advertising
is the one in which it may expect &c
get the best bargains and the most sat
isfactory treatment. 1t knows that the
store which advertises consistently and
regularly has the best and most up-to-
date stocks because this store sells its
goods more rapidly than the one which
does not advertise and, therefore, IS
not forced to carry over old stock from
one season to another. The public
knows that the store which advertises
can place lower prices on its goods be-
cause it turns over its stock Ofteuer
than the store which does not adver-
tise and therefore does not have its
capital tied up in slow-moying mer-
chandise.
The mail order house does not get
its business by merely letting the pl5-
lie know that it has dry goods or h..lt.-
ware or groceries or some other com
modify TO sell. 1t creates demand
for its goods by placing in its c. catalogue
attractive pictures and detailed de-
scriptions of the articles which il has
to sell. The lure of the mail order
catalogue lies in the fJct that the
merits, or alleged merits, Of The msr-
chandise offered are placed before the
prospective purchaser in the most
graphic manner. The local retail mer-
chant has the same opportunity to DO
this that the mail order house has and
can do it much more effectively than
the mail order house can. The retail
merchant can talk TO the People OF his
community through his home newspa-
per and that is something which the
mail order houses as rule cannot 90,
for the local newspapers through
sense of loyalty to their communities
and their home merchants win not ne
cept the advertising with which the
mail order houses would lood theS x
they had the opportunity.
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24
HAPPENED ON A
BUREAU.

THE little lady who lives In a
L frame on the wall told the story,
50 1t must be so; because she said she
saw 1t with her two pretty eyes.
1t happened one night after the
dance on the bureau. when the little
lady who tossed the fan there was fast
asleep.
The Frame Lady says that when
the moonlight streamed in through
the window she was so surprised she
nearly fell out of her frame to see
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24
NOTICE TO CREDITORS
ESTATE OF DAVID II. WILLIAMS
DECEASED.

NOTICE is hereby given by the
undersigned w. R. Williams, ad-
ministrator of the estate of David H.
Williams, deceased, to the creditors
of and all persons having claims
against the said deceased, to ex-
hibit them with the necessary vouch-
ers, within four months after the
first publication of this notice, to
the said w. R. Williams at the law
office of F. H. Lyon in ,Payette,
County of Payette, State of Idaho.
this being the place fixed for the
transaction of the business of said
estate.
Dated 18th day OF June, 1920.
w. R. Williams, administra-
tor of the estate of David
H. Williams, Deceased.
June 10, July 1, 1920.
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24

among them has spent less than
20 years in handling rubber.
Each is a master of his craft.
And the new ideas they bring to
the attention of Brunswick direc-
tors receive sincere consideration.
Every proved betterment is
adopted unanimously.
The Brunswick Tire is combi-
nation of acknowledged features
plus Brunswick standards of manu-
facture.
The result is a super-tire, the like
of which you have never known be-
fore. The kind of a tire you will
gladly join in welcoming.
Yet Brunswicks cost no more
than ike-type tires.
Try ONE Brunswick. We PROM
Use surprise. And we feel certain
that you will want ALL Bruins
wicks.
Then good tires will have new
meaning to you.
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24

WRITE THE COOP. STORE, CALD-
WE'LL FOR PRICE LIST READY
MINED OUTSIDE WHITE PAINT, 3
GAL. CAN S15; PURE LINSEED OIL
$40; WHITE LEAD $40 FOR 100
LBS; PoLARINE 75c; PLUG To-
BACCo soc; PITCHFoRKs, S1.35.
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24

81 \ " fsEsz N s7s3s - = -
under ditch. Lots of waste water by
gravity. Will sell land, or land and
crops or land, crops, stock, tools, etc,
Located on Emmett bench 11s west
y north of Clinton ranch.-E. V.
Drury, owner. Rte. 2, Emmett, Ida
no salts.
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24

The Most Welcome Tire
That Ever Came to Market
Men Who Appreciate SupeaUe Values Prefer The Brunsa0ck
Values Prefer The BrunsaOic!

In every great tire factory, the
chief question is: "FIow much can
we give for the money!" And the
product depends on the policy
adopted.
Every man WHO has become ac-
quainted with Brunswick Tires
= Knows that Brunswick standards
are again evident. This famous con-
cern-noted as leader in every
line it entered since 1845-has once
more proved that its policy is right.
A perfect tire is simply matter
# knowledge and standards and
kill. No secrets nor patents pre-
fent making an ideal tire.
But standards come first. For in
ire making there is vast room for
kinping, for subtle economies, for
4idden shortcomings. Makers with
out the highest standards don't
build high-grade tires.
The Brunswick organization OF
tire makers includes a brilliant staff
Of technical experts. Not a man
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24

LOST: Automobile tire rim and
inner tube, between Emmett and
payette. Size 32X4ins. Notify this
office
Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1920-06-24

FOR SALE: 4OA. PlJTed, Leveled,
Fenced; 8 room house, cellar under
all; barn for 4 head; chicken house
10X12. "A early spuds; some wheat
seeded to Red Glover; 20 or 2SA.
corn now going In. Dandy garden. All
Phoenix tribune., 1920-03-20

Baritone Solo ...---.-.....Adrian Smith
Instrumental Selection. Mrs. Lindsey
RedulnS ---------------------------- MISS jones
instrumental Selection ..-...---...-
...-.............-......-.--..M Mrs. M. White
Closing Remarks -..---.....- Rev. Gilmore
Barbecue and fried chicken viii be
served. Program will begin promptly
Phoenix tribune., 1920-03-20
QUARTER OF A MILLION DOL
LARS APPROPRIATED FOR
NEGRO MEDICAL EDUCATION

Washington, D. c., Mar. AT its
meeting, held in New York city on
Thursday, February 26th, the General
Education Board, founded by John D,
Rockefeller, appropriated $250,O00.0O
toward an endowment fund of at least
S500,000.00 to be used by Howard Uni
versity for medical education, "the in
come from the appropriation to be
made available pending completion OF
the full amount" The Howard uni
versity Medical School is the only
Glass "a" medical institution for the
training of Negro physicians, dentists
and pharmacists in the country. Its
students have free access for instruc
tion to Freedmen's Hospital, support
ed by the government, which is the
largest and most important hospital
for Negroes in the world Many of
the most successful medically trained
men of the Negro race have received
their training here in Washington at
Howard University.
Phoenix tribune., 1920-03-20
-odoe Of Sorrow

Lodge Of Sorrow
Palm Chapter No. 127, 0. E. S.,
held Chapter of Sorrow Sunday,
March 14th in honor of Mrs. A. G..
Literary Society
The regular weekly meeting of the
Phoenix Literary Society was held
last Friday evening at the c. M. E.
church and an interesting program
was rendered. Mrs. M. V. Hooks
favored us with a selection from Dun
bar, the current events occupied a
prominent place on the program and
a real live question was drawn from
the question box. Mr.. Hardemen
the question: ''Will the
Negro Benefit by the Open Shop?"
Every one was given an opportunity
to express his views and the discus
sion proved quite interesting. This
Friday evening every one will he per-
Phoenix tribune., 1920-03-20
OBJECT TO HIGH RENTALS
tBx Associated Negro Pressl

(By Associated Negro Press)
NEW YORK, March 17-Members
of the Harlem Tenants Lodgers'
League, composed of Negro tenants,
met at Palace Casion, IA East 1S5th
street to protest against recent rent
advances. More than 200 members
of the organization, which was formed
for the purpose of opposing high
rents, paraded through the streets Of
Harlem. Many of them carried ban
ners denouncing the profiteering land
lord.
Phoenix tribune., 1920-03-20
ONE NATION AND ONE FLAG

The white man, and the yellow man,
The brown man, and the black,
Gaze in each others faces,
And cry, What do we lack?"
Why can we not be brothers
In loving kindness dwell,
And make this earth a heaven
AS we have made hell?
Well form League of Nations
One Nation for all men;
We'II beat our swords to plowshares.
Nor hammer swords again.
One Flag for one great Nation
A Flag of Common Blood
A Freeman's Flag of Justice
A Flag of Brotherhood"
Phoenix tribune., 1920-03-20
voice OF THE PEOPLE

Chandler, Ariz., March 9, 1920.
Editor of the Tribune:
Dear Sir
Some time back there appeared an
article in your paper concerning the
new union depot and the Jim Grow
waiting room for our people.
Now, l think it is time our people
in Phoenix and in Arizona should i'm
mediately get busy and strike at this
southern monster before they are
handed anothersugar-coated pill, like
they were some time ago, when they
were sent to a church to see their
children graduate, while the high
school auditorium was reserved for
white children only.
This was something unheard of in
the land of Jim Crowism and segre-
cation.
Mr.. Editor, now is the time for ev-
cry colored man, woman and child to
get busy, and with the assistance of
the N. A. A. c. go after this piece of
southernism.
Let every one combine, forget their
petty grievances, and their self-inter-
est and the dollar and get together
for work. Don't leave it up to Mr..
George. If they do, they will get it
in the neck again.
Trusting that we can create a feel
ing of brotherly interest among our
people, remain,
Yours respectfully,
JACK GRAY.
Phoenix tribune., 1920-03-20
Personal, Local and Society News
By r. L. s., Society Editor
OF THE STATE CAPITAL


Prescott Visitor
Mrs. w. D. Alexander of Prescott,
is visitor in the city. She is the
house guest of Mrs. W. ]. Smith, 95s
West Grant street.
Visitor From Mesa
Miss McFraddie Robinson of Mesa,
spent few days in Phoenix the
guest of Mrs. B. Smith, POI East Van
Buren street
Sunday Visitor
Mr.. Jas. H. Carter, prominent con
tractor of Mesa, spent Sunday in
Phoenix returning to the Gem City
Sunday evening.
Ladies' Aid Society
The Ladies' Aid Society of the A.
NJ E. church met last week with Mrs.
Rodgers on East Washington street.
After business, the meeting was con
verted into parties. Service by each
hostess was delightful. The meeting
this week will be with Mrs. o. Robin.
son, 6O7 East Jefferson street.
coterie Club
Ladies of the Coterie club met last
week at 1215 East jefferson street
with Mrs. McCutcheon, ST., and Miss
Pamlee McCutcheon as hostess This
Thursday afternoon, Mrs. E. L. Lott
will be hostess to the ladies az the
residence of Mrs. Steve Howard on
North Eleventh street. On the aft
ernoon Of March %, Mrs. Roberts
will entertain the ladies at her resi-.
dence, 517 South Third avenue.
Mrs. Emmett Lewis Entertains
On last Sunday evening Mr.. and
Mrs. Emmett Lewis of GIG South
Third avenue entertained at dinner
Mr.. and Mrs. James Mullen and fam
I lily. A sumptuous repast was served
and greatly enjoyed by all. On de
parting the guests declared Mr.. and
( Mrs. Lewis charming hosts.
N. A. A. c. P. Is Non-Partisan
At an executive meeting of the
local N. A. A. c. P. last Monday
evening at the Douglas school the
members went on record as being op
posed to the action of the association
in endorsing candidates for the com
ing city election and declared the as
sociation to be strictly non-partisan
A number OF prominent citizens ad
dressed the meeting. among them was
Rev. H. A. Wells of El Paso, Texas
who told of the good work being done
in that city by the association. Al
/ together, an interesting meeting was
held and everyone went away feeling
happy.
Protective League Re-organized
At a mass meeting of colored citi
zens held Tuesday evening at Doug
las school the old Phoenix Protec
tive League was re-organized. Geo
Grubbs was elected permanent chair
man and Mrs. Steve Howard was
chosen secretary. The candidate:
will be given an opportunity to ap
pear before the league and state theil
platform as regards the colored peo
pie of Phoenix. The next meeting
will be held Tuesday night, March %
at Douglas school, at which time cne
or more of the candidates for mayor
and commissioners will he expected
to appear and speak for themselves
Phoenix tribune., 1920-03-20

Reading ....-.-...-----.--...- Miss Jones
instrumental Selection ....--....
--......................-...--.- Mrs. NJ White
Closing Remarks ...-. Rev. Gilmore
Barbecue and fried chicken will be
served. Program will begin promptly
at 8 p. m Everybody invited. Admis-
sion 20 cents.
Mrs. Mccutcheon Entertains
On Tuesday evening, March 16, Mrs.
Matte McCutcheon of 1915 East JEFF
ferson street, entertained a few
friends in honor of Mrs. Hammond,
who is here visiting Ter daughter,
Mrs. w. C. Hackett. Delightful re-
freshments were served, covers being
laid for Mrs. Hammond, honor guest
Mr.. and Mrs. Walter Taylor, Mr.. and
Mrs. Jas. Green, Mr.. and Mrs. c. E.
Eubanks, Mrs. Johnson, Mrs. Wash
ington, Mrs Floyd, Mrs. ]. Lewis, DR.
and Mrs. w. C. Hackett, Mrs. E. L
Lott and Miss Noveleate Hall.
Home from Globe
Mr.. John Brown, the piano tuner
returned last week from the Globe
Miami district, where he has been the
past two months on BUSINESS.
Getting Busy
At the meeting of the N. A. A. c. P
this week committee was appointed
to investigate the peonage system ex
listing in Phoenix as regards the West
Indians who are employed in private
homes and are receiving a mere pit
tance for their labor A grievance
committee also was appointed and in
structed to call the attention of the
city manager and commissioners tC
the fact that an obnoxious sign is dis
played by a certain restaurant in the
city and to see what if anything coulC
be done about it. A card system o.
notifying the members of meeting
was adopted and all members of thu
association are requested to sent
their street addresses and telephone
numbers to the president of the asso
citation, j. A. Green, 947 West Gran
street.
To Tucson, Arizona
Mr.. M. Knox and mother left las
week for their home in Tucson. Mrs
Knox has been visiting her mothe
here the past two months and had he
mother accompany her home for ;
brief visit.
Home From Country
Mr.. and Mrs. l. Gilstrap returnet
this week from few weeks sojourl
in the country and are domiciled a
137 South Seventh street.
To Prescott
Miss Mayme Lindell spent severa
days in Prescott this week with he
grandmother, returning to Phoeni
Friday evening.
On Sick List
Mrs. E. w. Forrest has been con
fined to her home this week witt
illness.
Phoenix tribune., 1920-03-20

mitted to discuss the question:
Should the Voters Support the Man
or the Party?" A program also will
be rendered The A. NJ E. church
is the meeting place. Refreshments
served. You are invited.
Phoenix tribune., 1920-03-20

"All right, I'll lend you a ten-spot
Don't forget you owe it to me-"
"My dear boy, I won't forget 1 owe
ii to you as long as l live"
Pop"
What is it, Johnny?"
why sthe head of a bedstead al
ways higher than the foot?"
For the same reason that the rear
wheels Of a wagon are always bigger
than the front ones, Johnny"
Thanks, Pop"
Phoenix tribune., 1920-03-20

Geraldine Massey R. F. D. Box 81.
Evening journal., 1920-08-20

covenant we should be held in con-
tempt throughout the world
"This thought may we'll be applied
to the proposal that this republic can
subscribe TO Article 10 and enter into
the League OF Nations and submit -
'the rule Of a council Of foreign pow
ers on the theory that only Congress-
can make the declaration OF. war. II
Is true that only Congress can make
the declaration, just as it Is true that
only Congress can make an apprO-
priatlOn OF money 20 carry out a
covenant with a fOrelgn power. hut
II this nation agrees TO accept the
decision Of a foreign council, then we
should be guilty of a bad faith nj
terly unbecomlng OF this republic, II
Congress did not keep the compact and
provide for The welfare which the
foreign council has ordered.
Must Keep Obligations.
81 would think it much better 10
hold al0of from international rela-
tiOnship than stamp that relationship
with peridy from the very begin
ming. II the obligation Is one of CON
tract. we will keep it; II 10 Is a moral
| obligation, we must keep 10.
81 want members Of the House "a
| feel themselves a part OF a Republi-
/ can administration. seeking TO serve
| the interests Of AN the people Of our
common country ] want members OF
the Senate 90 understand and the pub
| lie 20 know. that the senate has 10.
| functions 90 perform in max nr. good
| the plight Of faith In The Republican
platform and The fulWlment Of prom
| ises 30 the American people.
Wholesome Change.
81 had rather have the counsel o
| the Senate than an the political bosses
In any party In America
THE tendency has been for thu
executive 90 arrogate 90 himself al
the powers Of government Maybe u
Is old-fashioned 90 get hack 90 th'
Constitution, but I can well believe d
will be a wholesome change from
the conditions we are experiencing al
the present time.
~ have said something heretofore
about party censorship In government
! do not think any intelligent persOi
can have miscOnsiruod my mcaninr
When ! speak Of party censorship,
mean that sponsorship which holonc'
10 a political party for The determine
tion Of policies and the fixing Of pro
gram for the highest service 90 ih
American people ! want 90 have dom
with personal government N 'hi
country ] wantAto put an end O
autocracy, which mas been reared 81
Evening journal., 1920-08-20
STORM DAMAGES
CROPS In SUSSEX

Special 90 The Evening journal.
REHOBOrH, Aug 2O-The easterly
storm which local weather prophets
have been predicting has at last ar
rived. The storm has done much
damage 90 crops Large fields OF corn
are laying low on the ground. The
storm has especially damaged toma-
toes making them too soft TO pick.
No damage has been done TO cottages
on Oh. beach front but the water
has already reached the boardwalk.
-Four members OF the Rehohoth
baseball team left yesterday TO play
with The Delaware Athletic Associa-
ll0n against the strong Cape Charles
team al Cape Charles.
AZ the Lucky Numb'r Dance held
Evening journal., 1920-08-20

the name OF democracy. ] want a gov
crnment of laws rather than of men.
1--WE had d period of popular re-
sentiment Of the existence OF our
courts. and for a time there was theh
suggestion ihlt w. should submit
else they should not abide. There Is
not very much choice between VEN
omous assault upon me- integrity Of
the courts and the momcntary clamor
about eliminating iho senate from the
responsibility In Federal government.
II DO not know whether the idea
is one imported from the Peace Coun-
ell at Paris. or whether 10 Is a reflex
Of the mob mentality which has
broken out In revolution in various
places In Europe our business is 20
hold America stable. Our task Is 10
preserve popular. representative con-
stiiuiional government In America
Evening journal., 1920-08-20
POTATO DUMPING
STORY Is DENIED

WASHINGTON, Aug. 20.-lnvesiiea-
tion OF the report that potatoes had
been dumped into the river by the
carload at Wilmington. Del, 10 order
90 hold up prices there and In phila-
delphn has convinced the National
Grange there was no foundation for
such "a story
Neither eighty carloads nor any
other quantity OF potatoes was
dumped into the Delaware river near
Wilmington nor near any other place. "
says a statement issued today by
the National Grange
"a news dispatch making that as
seriion aud claiming that the food was
wasted 90 keep mp prices was publish
ed in Washington and other papers
August A. The National Grange in
vostigatod and finds that this story Is
lust like an other stories OF deliberate
wasting OF food produces, Important
II true, but not true