Shepherdstown register. [volume] (Shepherdstown, Va. [W. Va.]) 1849-1955, 1920-01-08
THE REGISTER MAKES A CHANGE.
New Style of Makeup. A Little Talk
With Our Readers.


After some seventy-odd years o.
existence as a simple folio paper, tn,
Register appears this week in :
changed form; and as may be seen BY
all who read, it becomes an eight-pags
instead of four-page. We have made
the change with good deal OF reiuct'
ance, for we have grown conservative
with our long association with this
staid old newspaper, and feel somehow
as il its readers would like it just as
well, if not better, in its old form. But
the exigencies of the business have
pushed us into the improvement-let
us call it an improvement il was
absolutely necessary to enlarge in or
der to take care of the increased adver-
tising and at the same time present the
proper amount of reading matter. We
hope that our readers will approve oil
the change. We feel sure that
in a few weeks, when they shall have
gotten used to the new form, they will
find il better.
We want you 10 read every page OF
the Register. We shall try to have
something worth while on each page
week by week. In this issue there is
an interesting column of "reminiscences
by DR.. John Q. Knott, who says that he
will write more Of them il we want
them. Sure, we do, DR.. Knott-send
them along. On another page may be
found the details of the dreadful trag-
edy in Cumberland, and news and mat
tiers of interest may be found in every
part of the paper.
Mechanically we have had numerous
difficulties. 1t seems as if our press is
determined to rebel against the new or
der of things, and it may be several
weeks before we can get it to printing
just right. But we hope in a short
time to have it all in good condition.
It's curious how the Registers ad-
vertising has grown and how interest
ing its style has become. Persons tell
US, from home and from other sections,
that they look forward with interest
from week to week for the advertise
ments and read them carefully. The
weekly bulletins of the Hodges-Lemen
Company have become feature which
the farmers especially appreciate.
They are international and logical, and
have been effective in presenting the
business of this firm the past year.
Reed & Myers, through their repre-
sentative at Reedson, James H. Myers,
are also doing effective advertising
along the same line, and their bulletins
are carefully read. The Licklider Cor
poration has always been in the fore
'front.' of effective advertising with a
system of its own-a good sample is
tnblished this week. A. S. cambridge
Co. has also determined to keep the
1armers and others informed as to its
Xares.
HOne of our heaviest advertisers the
Rst year has been the Opera House
I'd persons from every section of the
Innager MusSer'S list of attractions
fh week. The National Highway
arage, which sells Fords and is up
t3-date in automobile matters, will have
90 attractive series of advertisements
diis year-the first one appearing this
week There promises to be spirited ad-
vertsing of modern systems of light.
ing-H. S. Pitzer representing the Del.
Cd system and the Electric Lighting
&stem Company, just organized BY
Aim. A. STEPHENS and Walter w. Win.
tiers, VINO will sell the WHY'S Light
Letter Brothers, of Hagerstown, will
also keep their friends informed as to
what they have to offer from their
splendid store.
. Of course our old regulars are with
US, and they wi keep you informed as
to staple goods in their line. Special:
among new advertisers this week are
DR.. Hu. Gibson, the dentist, the Towr
Manufacturing Company, Charlie:
Town, and others-see them for your
self.
~ We shall be glad 10 have our col
ltnns Us q BY other advertisers who
may want to take advantage of our
Extensive circulation.