The daily morning oasis., 1920-07-30


Yesterday "The Oasis presented On extended account
of the way in which the moving Tre service has ex-
banded from presentation of the drama solely widely
tended and useful and educational propaganda But
that not all of the story The same all enccpassing
service has entered industrial and church fields with crafty
ing and ever expansive results.
Allied to- and really forming part Of the educational type
Of picture Industrial commercial religious social
welfare pictures made with obect-to inpart inform
atom, and to create live interest among the pubic
TIE American producer who is keeny alive to the close
OF the association between industrial prosperity and his
good fortune Is under msapprehension about the
industrial value of wemade pictures nor of the poen
taities Of American pictures makers world markets
So ardenty has he pushed the industrial picture that
hhtors have begun to advertisement value in certain
types and promptly to demand price for showing them
In small degree their demands have been acceeded to- but
the exhibitor is afraid very far lest his patrons should
resent charge for seeing picture which is pictorial adj
vertisement however attractvely is may appear
The story value of industrial film is fully apprecat
ed by those who are making and selling industrial films
with big touch of the nc but there are nanv
phases Of the exploitation of the industrial film to which
attention is being paid just now Pictures are being made
with an object Of interesting factory workers in all the pro-
cesses OF manufacture In prediction do one
for years. and it is usually tiny fraction of the whole
they have interest in the result Of their abors Industrial
pictures made with the object Of givne worker an op
orunty to his place in the organization produced
excellent spirit among the workers are other pic
lures which various organs of the human body
certified correct by the highest authorities of absorbing
interest to the general public yet are really advertise
ments of industries which the making of
appliances for the of the public But the greatest de-
.veopment OF the industrial picture in America takes the
form Of the efficiency picture which analyses methods and
movements in production and the picture which is the guide
book and lecturer to agent commercial traveller wherever
America finds market.
The American manufacturer has realized that industrial
films not only show the processes Of his product
but gives to the world composite impression of the
and the conditions under which they work He has gone so
Tar in instances to lave pictures of works and
people at work made with the sole object of attracting
and better workers Quite recently the processes in big
factory with the operators o. work filmed and
hbed with the object OF attracting certain class
OF worker OF which the manufacturer stood in need
The Church has come to realize Shat it must the
ton picture it used the painted pncre the statue and
the tabeau in its early people the element
facts about its work There are two thousand churches
in the United States which give motion picture exhibitions
buildings often after evening service on Sundays An inter-
Church world movement has taken up the subject of pic
lures of religious interest and sending abroad to film
Of missionary work.
Art and music entering into the industry. The
ton picture exhibitors is tired of the crude and gady posters
which he formerly pastered his theatre attract
patrons The progressive have art room in the
theatre where staff under the control of director
prepares drawings which suggest the themes the prn
cpal pictures to be shown Many of them executed by
the artists who find constant employment in producing
these sketches of which for elsewhere
Music has made rapid strides The
chanca orchestra has given place to well balanced ochesras
of twenty to eighty nstmentass The bigger orchesras
the finest compositions feature of the programme
Conductors who have conducted operas America and in
Europe find apprecatve audience of music lovers some
of whom travel fifty and hundred miles to hear their fa
Ypre operas and stay to look at the pictures The high