The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-10-06
COCKTAILS AT HEAD
Made President of East
Coast Fisheries and
Products Co.
GREAT TRAVELLER FLEET
Scien tific Methods Are Ex-
pected to RevolutiOniZe
the Industry.

The price of fish, which has been
mounting steadily with that of beef and
other food products. is 10 be lowered
materially through the arrival here in
the near future of large steam trawlers
carrying cod. hake and haddcck, and
methods in the fishing industry, so II
was promised yesterday by officials OF
the East Coast Fisheries Company and
the East Coast Fisheries Products COM
pany. which. together. plan to revolution
lie present methods of catching. curing
and marketing sea foods.
Prior to the war. fish was the ono
staple food which always was moderate
IN price and every effort Is to be made,
1t was said. to supply IT to the public
hereafter at figures which will APP
proximate as nearly as possible pre-war
prices.
Announcement was made that Gen
George Cocktails builder of the Panama
Canal has been elected president of the
two companies, which have a combined
capitalization of $4,000, 900. Gen.
Cocktails is to devote his entire time TO
the development Of the enterprise II
was said. /. NJ Taylor of Wall street,
formerly head Of both companies. has
been elected chairman OF the board or
directors and will continue active in
the management. Headquarters are 10
be maintained here and in Rockland, Me.
Scientific Methods.
The scientific methods which II IS pro-
posed to employ in the catching. curing.
Il -Ira tt4er 1T oh yxfl1
suit, It is planned, in placing the fish
industry on the Northeastern coast upon
the same basis of efficiency that charac-
terlzes American beef packing plants
and many of the methods employed VIII
be identical with those used by the big
Western beef packers. modified. OF
course, to meet requirements.
The East Coast Fisheries Company,
which is capitalized for $10.00O.0oo. al
ready has a fleet of twenty-five steam
trawlers operating along the New Eng
| land coast. largely IN Maine Each Of
! the vessels is manned by a crew OF
/ twenty eight men. With the methods In
vogue company officials declare that
! they produce more food per man than
men In any other known industry. IL
! is planned to make unlimited additions
TO the units In the fishing feet as the
growth OF the business warrants.
The companys trawlers. so II Is prom
sed, will begin landing fares Of fish In
the New York city markets within
| short time. Cod. hake. haddoek and
halibut will all be handled. and II Is
expected that the incoming craft Will be
such factor in the local fish situation
that radical reductions from the present
price OF Ash will be effected. Much OF
the hake-which is not especially popu-
lar hereabouts-will be sailed and eX-
ported to Great Britain, Italy. Greece
and South America.
Merger Is Effected.
The East Coast Fisheries Products
Company which has a capitalization OF
$4,000. 900. already has brought about a
consolidation Of fish canning and packing
plants along the New England coast. rs
activities extending across the Canadian
! order into Nova Scotia.
officials OF the companies pointed out
yesterday that. although the fisheries OF
Europe have long been highly developed
the industry has been neglected here, az
far as any serious attempt to apply
! scientific and modern methods Is con-
| cerned This, too, despite the fact that
the fishing banks off the northeastern
coast of the United States and the east
| srn coast OF Canada are the richest In
the world Although fish have been
taken there in enormous numbers ever
since the country was first settled, the
grounds have as yet begun to show no
signs Of exhaustion.
The efficient development of the indus
try under the direction of Gen. Goethals
is relied on to produce fish in far greater
quantities than ever before, both In a
raw state and for packing and canning
The company at present. II was asserted
Is unable TO supply the orders Il is re-
ceiving from all over the world. Be
cause OF the DISCRIMINATION In the Euro
pean fishing industry, resulting from the
war. there has been and Is at present 2
huge demand here for fish Tor export
The company's present product OF APP
proxiniately 2.0O0O 900 tons of fish week
could be marketed Ia south Arnerica
alone. It Is asserted.
Keep Fish Fresh.
one important innovation which Is er'
pected to revolutionize the marketing OF
fish IL a new method which the company
has perfected for keeping FISH fresh for
{ a fortnight without the use OF salt. ice
or chemicals. The Ash will be wrapped
in parafiine paper, packed in compound
boxes and shipped all over the countrs
IN open express cars. IL has alreaos
been successfully transported by the new
method and sold in Kansas City and
other inland points. The development Of
this plan includes an extensive export
business as we'll
All OF the by-products OF fish will b
manufactured and dealt in on large
scale. including glue. gelletin, fertilizer
stock feed. fish feathers, cod liver Oh
soap fats and glycerine. The company
activities will include the packing OF sar-
dimes and the extensive Lawrence plants
nj Rockland and Stockton Springs. Me.
already have been taken over. /. M
Taylor & Co, Inc. already have invested
upwards OF t10.Oo0,00o In the project
No effort Is TO be made to sell stock y
either company, II was said. as suthcien