Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1920-12-17
FOR SCHOOL COURSE
IN MERCHANDISING
Ellis A. oimbeI Suggests Plan
at Cup Presentation at
Central High
THINKS FIRMS WOULD AID

The creation Of a department for the
framing of boys and girls in practical
merchandising was today urged by Ellis
a. Gimbel in an address before high
school students and teachers at Central
High School.
lhe occasion was the annual presen-
tation of the Ellis A. Gimbcl silver cup.
which this year. goes permanently to
central High School because its foot
pall team has won the high school
championship three wears in succession
a1ter ten wears competition. Mr.. Gin
bel presented the cup and also presented
miniature gold footballs to members of
a the winning team. In addition to this
ceremony, he suggested the installation
OF the new department ofNearning.
We have in Philadelphia" said Mr..
Gimbel, 10000 wholesale concerns,
$4,000 retail concerns and - 900 manu-
merchandising businesses. do not
know the total sales of all these estab-
Ishments in year, but it is safe to
assume they run into hundreds Of mil
hons of dollars. Considering this,
shouldn't this element of our civic life,
this unfolding phase of our municipal
progress, be recognized in definite way
80 N"' l'DlIS StIOUIS
Concerns Would Co. operate
Il have in mind the creation of a
department in our high schools for
training our youth in merchandising.
believe many of the $4,000 concerns
would enthusiastically co operate with
the schools in giving practical meaning
to the work by employing the students
In their plants at hours and at seasons
best suited to the schools and businesses.
Thus while the students were learning
theory they would also acquire praC-
tical knowledge of the business. At
the end of college life students could
enter business better equipped than they
are today to become executives. They
would earn more money from the start.
They would have better sense Of bust
ness value from the beginning.
r.. ''The business world is always look
ing for youth with keen minds, cner-
getic manner, ambitious outlook, and II
the youth of our high schools could be
given the business intelligence which
would come from n study of the grin
ciples of business leadership, business
development and organization ideals
they would rs the years 60 by give
fresh momentum to our municipal prog
reSs,'
Mr. Gimbel's plan would be to open
this subject to both boys and girls so
they could be trained TO become bust
ness executives. lie is convinced this
movement will become nation widc. as
school boards and merchants realize the
practical value of 1t.
Courses Suggested
His scheme would include as part of
the training courses in:
1--l5uyinG, the technical knowledge
Of goods and markets.
2-Principles of large trade move
mcnts.
3-Knowlcdgc of customers.
4-SCllng- training of selling help in
the theory and practice of salesman
ship.
: - Knowledgr Of administrative
methods for handling large mprchan
disc movements for one department or
for a group of departments.
G-MCrchandsc decorations - their
value and art.
T-Physical equipment. suitable and
unsuitable.
S-StockkocpinG, all that this implies.
o-AdvertiSing.
1O--Window displays, commercial,
artistic.
11-Co- ordnatcd stockkccping
12-IIow to create public fancy or
how to respond to it.
13-Turnovers
14-Training of help for nonSclling
service.
1J-NOcati0nal employment.
Students Applaud Plan
More than 2JOG boys crowded the
auditorium and enthusiastically ap-
plHudcd Mr.. Gimbcl's plan. DIR. John
i. IiNnCy, president of the school. pre-
sided an introduced the speakers. lie
read II telegram from Governor Sproul
expressing regret at not being able to
attend and COnplImCntimg the Central
High School on its splendid spirit and
athletic ability. \ letter from Mayor
Moore along similar l!acS was also
read.
toward tho erection ct Il new grand
stand at Houston Field Twenty ninth
street and Allegheny avenue He said
the athletic equipment there was not
worthy of the Central High School.
Captain Jacob Kaufman accepted
the loving cup in behalf of the winning
football team, and Calvin q. Clubhouse
mde speech of acceptance in behalf
of the football committee.
Speeches were also made by Charles
f. Fox. assistant district attorney and
former graduate of Central; Samuel
Nauclain, Murdock Kendrick and Ellis
A. Gimbel Jr.. also former Central
High School student