The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1920-03-31

freed from impurities by winuow
ing
The paina,nking care IN cultivn-
ton. and tho skin with which roast.
ms and blending arr carried on. de.
termine the quality and price OF
coffee. II you purchase high grRdea
YOU may DO sure OF scientific blend.
iug done by experts 60 bring out all
the finenesa 81 flavor. aroma and
strength.
From plant 90 table Is n long
story. Including picking. winnowinF,
sorting. roasting blending. shipping.
etc. The origin OF many picturesque
names accorded Go various coffcea Is
generally found In tho name % the
city from which u Is shipped
The use OF coffee an beverage
does not antedate the tempting
grape. nor the brew from barley or
grain. We do not find that tho
Greeks or Romans had learned lis
aromatic goodness. nor T. II men.
toned much earlier than the IF.
tocnth century.
'ftNRAAhl Ut WIZ fhfflff tfu1ns
cast throughout Europe and Asia.
II b. said that u franciscan monk
carried with him from Europe a sin.
sic plant 10 Rio aud tcnderly cared
for u Ia the monartiu sarden From
thn Tiny beginning grew the uni.
versai Industry now existent.
Some brief statistics on the rxt.n,
% the coffee trade must be illumi.
mating 90 consumers Of coffee.
America consumes over one. half
81 all the coffee produced In the
world. About threcfourths OF the
coffee u,~i IN this country comes
from Santos In Brazil. tho greatest
coffee growing country In the world
Some comes from Rio de Janeiro.
the finest blends como from Colon
bia and Venezuela. but not M guam.
titles 60 supply the demand. Eeua.
dor. Chile. Hawaii. Java and Su.
natra all contribute q quota 20 the
worlds supply. Arabia formerly fur.
nlshei uH our choicest brands. but
now supplies only a small amount
OF tho total amount necessary.
Tho amount OF ooffe. consumed
annually per capita IN the United
States IL 10 pounds. This means an
average OF about 90 pounds per fam.
lily per year. or one pound per per.
son per week.
~ has been aid previously. the
consumption OF this popular bcver.
az increased three billion cups In
the United States during 1919. or
about Is per cent We have stfayed
long way from home and our
starting polnt IN our enthusiasm
over this cheerful subject. But hav.
lnE circumnaviEaiod tho globe. We
are hack az our starting point.
namely--ihe importance Of coffee IN
Seattle
There are eight well orTn nizei. On.
pahly.mannEei coffee. roasting plants
IN Seattle These plants arc putting
out n variety Of brands. diversified
enough to have an appeal for every
Seattle rsste. But they arr no; get.
ting tho iocni coffee truda which
rightfully should b. theirs.
A woli-cH,abiished roasting indus
try would bo permanent asset 10
this city. Not only would its own
payrolis increase the volume Of bust.
ness done hcro. but there arc allied
industries which would also bcnsfit
directly. such AZ the can and label
makers and the shippers.
one official OF . well known cot.
fec roasting house Ar vaux OF
Fischer Hrce. COZ has this 10 say
on the subject OF permanent, bcne.
niN
did We know that vessels reach
our por; direct from the principal
coffee countries OF tho world. bear
ing green coffee 10 numerous Job
hers: that Seaiilc's natural resources.
her cheap fuel and electric power.
enable the local rooster TO compete
with any In tho country Did we
know that there are at least six
large manufacturing establishments
IN the city superiatlvcly equipped
with roasting and packing facilities
which enable tho consumer 10 buy
tho absolutely fresh product from a
home Industry Did We ever stop
to think what a vital factor IN the
flavor. aroma and strength OF our
morning cup II its freshness; that
the coffee roasted and packed here
in Seattle must necessarily then he
a finer product than that which is
offered In the local market from
outside sourccs7 The money we
spend for Seattle roasted coffee II
money that in the circuit OF trade
in Seattle helps bring prosperity and
success 10 our local Industries.
The uac OF Seattle roasted cot.
fees would increase thu number Of
our employees and have the same