The Canon City record with which is consolidated the Canon City cannon., 1920-01-15
BUY AT HOME SECTION
Changes Every Time This Feature Is r,
FORTUNES MADE
WITHOUT EFFORT
(Copyright1

amazing profits made by some of these
big corporations to realize that all the
money is being made by the man on
the other end of the deal.
The stockhoider in a big mall-order
concern tolls not and neither does he
spin, but he piles up his money so fast
that Ii makes the ordinary mans head
swim TO read abopt 1t. Here is the
experience Of the stockhoider in one
of the large mail-orier concerns. as
told by a reliable financial Journal. 1t
gives a glimpse into the inside work
ings of the mail-order business that
should be of Interest to those who
have made such things possible.
How the Game Works.
In 1908 this man bought 800 shares
OF stock in the mail-order corporation
In question when the stock was selling
around $40 a share. the 800 shares
costing him a little less than $4,000.
In 1911 the company declared a stock
dividend Of 33 1-3 per cent In other
words the company after paying cash
dividends regularly, had accumulated
d surplus profit of one-third OF the
amount of capital invested in. the
business: but instead of distributing
this profit among the stockholders the
company kept the money in the bust
ness and issued stock for that amount
to the stockholders. BY this action
200 more shares OF stock were issued
to the man who had originally bought
GOO. increasing his holdings to 500
shares. without his having put any
more money into the business.
Another stock dividend of so per
cent was declared in 1919 and this
added 400 shares more TO his holdings.
giving him Loo shares in all. A third
stock dividend Of - per cent was paid
early In 1917. bringing this mans
stock holdings mp TO 500 shares, still
without his having paid in any more
money On this / 500 shares OF stock.
cash dividends Of IS n share are now
being paid. This investor therefore
is now receiving $4,000 year from
his original investment Of about S25.-
OOo. and as the stock Is now worth
around S1e0 share. the present mar
ket value of his stock is $4,000. Civ
ing him a profit OF s2I5.oOO. in addi-
tIon TO cash dividends which he re-
celved during nine years. amounting
10 many more thousands of dollars.
Only One Of Hundreds.
This is the story OF just one small
stockhoItler in cne mail-order concern.
profit OF more than S2l5.0o0 made
IN an Investment Of less than $4,000 !,
IL reads ike fiction bur II is financial
history. There are hundreds Of other
stockholders in this and other mail
order corporations. some Of whom
have made millions while this man
made thousands, Add the profits Of
all these stockholders together and the
result is a sum that staggers the imag-
ination.
Small wonder that the men who own
the stock of the big mail-order houses
can live In palaces, ride in the highest
priced automobiles, own palatial pri-
vate yachts and buy $l00o0o paint
ings. But who has furnished the
money to pay for the palaces and the
automobiles aud the yachts and the
S1oo!ooo paintings7 The people In the
country and the small towns who have
kept an endless stream of money flow
ing into the Golfers OF the mail-or,ier
houses have made all this possible.
Their millions of dollars have gone 10
the big cities TO build up these great
concerns Their millions of dollars
have provided the automobiles and
yachts and other luNurles for the
stockholders In these corporations.
Present From MsiI-order Buyers.
These men who have piled up such
big fortunes ia the mall-or,ier bust
ness have not even had to pay for
much of the stock from which they are
now drawing prlncely dividends, The
people in the country and the Sinali
towns. generous souls. have bought II
for them This Is shown in the case
of the stockholder just mentioned, who
originally invested. The generous
maii-ortier buyers have made him "a
present of $4,000 worth of stock and
he has not had 10 turn his hand over
TO get 1t. He has never even had TO
SO much as write a letter to get It
The generous mail-order buyers have
handed II 10 him on a golden platter.
There's money IN the mall-order
business without doubt. but its on
the side of the man who docs the sell
ing aud not the one who does the
huying. II you must do business with
the mail-order house. buy some OF its
stock aud let the fellow In the next
town buy you automobiles and private
yachts while he struggles with the
hard times that come from draining
his town of tho cash that goss 10 keep
you In luxury.