Omaha daily bee., 1920-01-19
INSURANCE men
URGE THRIFT IN
OWNING POLICY
Weeks Saving Campaign
Starts With Explanation
OF Benefits OF lnsur-
Ing Life.

Lie insurance men take charge oi
National Thrift week today. This is
peculiarly and particularly "Life
Insurance" day OF the National
Thrift week. The life insurance men
are emphasizing the value of a life
insurance policy 10 the living just
as much as they are TO the remainder
Of the family when the bread winner
is no more.
Full page advertisements in all
the newspapers is one method being
used by the life insurance men to
tell Of the value of that form Of
thrift. Fifty thousand circulars tell
ing OF life insurance in general are
being distributed through the school
children Of the city. Life insurance
tlms are being shown in all the lead
ing movie houses. Life insurance
agents are talking general life in
surance instead of extolling the
merits Of the particular company
represented by them. Tomorrow
they will talk their own companies;
today they are talking insurance"
Inside" of Business.
Very few people outside of those
engaged in finance are familiar with
the inside" of life insurance. Few
know the disposition of the money
paid in as premiums or realize that
the larger portion of the premium
money is returned to the policy
holders in some form or other.
Pending the return of the premi-
u,ns to the policy holders as death
benefits, or as dividends, the money
must be invested in some manner
which will yield interest and yet be
entirely safe. To wisely invest $10,-
600 so that the maximum amount Of
interest with absolute safety would
be secured would be question to
the ordinary man. But several diff
terent life insurance companies have
ST ,000, 100000 and more to keep in
vested-and safe.
The insurance men are telling
Omaha people that the premiums
paid in to the life companies are in
vested in various methods. Nearly
S7S,O00.000 OF these premiums are
invested in Nebraska farm loans the
best security in the world. Millions
of these dollars are invested in the
municipal bonds Of Nebraska cities
and towns. More millions are in
vested in the railroads which criss-
cross Nebraska. Additional millions
are in the rails, the locomotives. the
cars, the terminals. Back of those
still more millions of the money be-
longing to the policy holders are in
the coal mines. the iron mines, the
forests. Iron is necessary for the
rails, wood is necessary for the cars,
coal is necessary for the heat and
steam.
Money Comes Back.
The working man who takes out a
life insurance policy puts the money
in circulation and it comes right |
back to him in the form of wages,
the agents are telling Omaha people. |
In public utilities the policy hold |
ers in the insurance companies have |
large sums invested. Street car lines,
electric lights, gas works, water
works. municipal buildings, asphalt
paving and other concerns which is
sue bonds, are owneo. in large meas
ure. by the policy holders in the in
surance companies. Sums with
which to pay policies as they fall
due comes from the interest on these
investments, the insurance agents are
explaining.
Even the school houses are built
by money borrowed from the big life J
insurance companies. in many in
stances. And. in turn, this money
came from the policy-holder and will
be returned to the policy-holder in
one way or another.
Own Your Own Home.
These are just few points which |
the life insurance agents in Ne
braska are today telling the people.
The national thrift committee, at
the same time, is trying to tell all
the people in the United States that
life insurance is one of the very
thriftiest forms of thrift.
Tomorrow is "Own Your Own |
Home" day, another particularly
thrifty form of thrift. Tomorrow
the building and loan companies, the
real estate men, the economists, will
tell something about the pleasure
and profit in owning a home.
But today is given over to the life
insurance men, and while these ad-
vance agents of thrift are not at
tempting to write insurance policies
today, they want to induce people to
think OF insurance as one form of
thrift and of preparing for a rainy
day.
A new lamp intended to supply
light for smokers burns fuel that