The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1920-12-29
URGES REVERSAL
OF TRADE TRIPS
Bring Residents of Tulsa
Territory in, Proposes
Local Manufacturer
SHOW 'EM A GOOD TIME
More Value TO Business Here
by Bringing Rural Folk
for "A Day, New Policy

Instead ~ conducting expensive
trade excursions ench yonr, local
merchants should spend the money
used In paying the expenses of such
oxcuraions for the purpose ~ bring.
ing children, their parents or p'hool
teachers. and representative bual-
moss men from the rmnll,r towns Ia
Tulsa for nc-d!y stay. This "
The opinion Of Floyd Thnmpruu.
general manager Of tn" Tulsa Auto
Manufacturing e. or y u rat % n. OK
prossod % the weekly meeting of tho
Advertising club In The clubroom Of
llotcl Tulsa Tuesday noon.
Thompson, Ois l. Snow. T.. X.
Dewey, A. q. Oxen, Clarcuc" u.
Douglas, ! q. Long CLUB president,
and j. Burr Gihbons each made
short talks on widening the scope of
Wfluenco or the Advertising club
Turing the year 1921
Please the kids---Motto.
Thompson declared that moro ac-
iual benefits would be derived by
tulsa business mon ana by Tulsa as
city II children especially were
brought here and shown u pleasant
time, than by conducting trade OK
cursions which do not fully acuuaint
hose In Tulsa's trade territory with
he city's virtues
Probably $4,000 a year IL spent
on these excursions, rhompaon
said. How much more good could
he done In advertising Tulsa II this
money were spent In entertaining
the children OF Tulsa'a trade terri
tory by bringing them hcro and
showing ,hcm wonderful time.
iat ..
sess tremendous persuasive powers
over their paronts--that to roach the
children II to reach the parents"
Advocates Useful Souvenirs.
lio suggested that each child be
given a useful souvenir which could
be preserved M mcmrntO OF the
"Trip To Tulsa and "a reminder of the
pleasant time enjoyed during the
visit,
Clarence u. Douglas expressed his
belief that nothing could be more
beneficial tn Tulsa or IA better AS
surancc OF continued prosperity than
the intensive cultivation of It's en-
tire trade territory He not only ap-
proved Thompson's suggestions, but
added chat there should be n large
rcS room and some comfort sta
tions nv an added inducement to
bring visitors here. Issues OF local
newspapers should be sent to those
In the trade territory to appric
them OF coming sales and merchan-
dising events. no said.
Rusincss bureau COnlplimcntcd.
Ono OF the most powerful instru-
ments In tho hands OF the Ad club
is the Better Business bureau. Otis
l.. snow declared. II should receive
the hearty support of every honest
business man In tho city because OF
its activities In protecting the pub
lie agninst fraudulent and mislcad-
ing advertising.
T.. X. Dewey said tho Advertising
club, through Its membership. can
exercise considerable control over
the policies OF newspapers
A. q. O'Nell declared there should
he municipal efficiency engineer
whose duties would consist Of pa
trolling the city regularly and dis
covering defects in sewerage pay
ing and other matters OF general
benefit.
!. G.. Long. president OF The Ad
club, believes there should bc u
downstairs office for the chtmoer
of commerce In connection with q
merchants and manufacturers eN-
hibit similar To that OF Dallas. such
an ins tuition. he claims, furnishca
much Information which IN easily
accessible to the buyer who wishes
to conduct his shopping tour nN-
pediliously.
On motion OF j. Burr Gibbons
Long appointed Thompson, Doug
las and Gibbons to prepare resolu'
tions for The club embodying Its be-
lief In the stability OF the country as
a whole and OF Tulsa In particular
Gibbons. In presenting the motion
declared people are too much IN
clined toward pessimtsm nowadays
"a pessmism he contends IL moi
Justified In the face OF optimistic
reports from reliable sources OF
trade and market conditions.