Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1920-06-08

every advertising man the country
for his work when he VS. president OF
the associated clubs. wa heartily greet
ed by the assembled adTtising men
Besides having been resident of the
associated clubs, Mr. Meadith is promi-
nent in the advertisingworld as pub
Usher of Successful Faring, one Of the
largest agricultural publications. In the
country.
EVERYBODY GETS
FRAGRANT FLOWER.
In behalf Of V. J. Gorlof the st. Louis
Advertising club. each Invention dele
gate was presented wit sweetly fra
grant Cape Jasmine fcer on entering
Tomlinson hall.
Attached to the fiOweEras a small pic
ture of GOrly ana theprinted request
that the Cape Jasmine I adopted as the
convention flower.
What could be swee.r?" asks Gorly.
A pleasing feature 81 the session,
though it came before he time for the
session officially to coEene, was the
singing OF Mrs. Charlie. Whitten Of At
lanta. who is endowedwith beautiful
voice that seems particlarly adapted to
the southern songs shesang.
Following the readin, Of his paper Mr..
Meredith was given the rousing cheers
IN opening his speec Secretary Mere
dith pointed out that Dbody has a right
to come here and talk aout anything ex-
cept advertising"
DEPARTMENT OF
AGRICULTURE ADVERTISING.
Following this theor he discussed in
detail advertising as Z applies to the
department of agricultre.
81 do not believe it -ould be an over
statement of the fact to say that the
products Of the farm. raw or manufac-
tured, make a large contribution to
advertising space thar all other indus
tries and institutions, be said.
Il am perfectly vel aware that this
is far from the poplar conception of
farm advertising.
when most people hink Of what the
farm contributes TO dvertising, they
make a mental pictureof a man with a
I few bushels of apples sell, or load of
e hay, or a COW and elf, and they see,
De as a result Of it. n fveline local In some
-iolittle weekly paper
"You carry a great teal Of copy and q
tlelot Of pretty pictures q streaked bacon
breakfast bacoas from almost as
Jomany plants as are engaged in the meat
arQaeking business.
-hr "And there are sIgar-cured hams,
l5tQlppeQ DeeI, sdusd dkesdHu al 9NAN' -
lnneat products.
Ter There are pickles 9d preserves, Jel-
-io les and Jams and bassd beans, cstsups
Ind sauces. oranges. lotion and wool
sutiothing, even automobile tires, shoes,
alieather, sugar. candies
keat ''W hats the use-to 70 further Nouio
statave you with the impession that there
gait nothing advertised e1eept the products
die -hfch come from the farm, and the Wig
yes lnce committee would be down upon me
bee I put that in my c.py.
this lat THEY'RE DOEsG
was HIS DEPARTMENT.
may ?. Meredith then went on to explain
in y the WORK of tB department OF
VIII culture has a direo bearing on the
ehoie' q Of advertising.
LIE declared that through the WORK
= Of the department in developing agu-
culture the finished pioduct Is made
available for sale, AMI, therefore, for
advertising.
In this connection he showed how the
development Of wheat production made
possible macaroni Advertisements, how
fhe DEVELOPMENT OF better cot. IN made
automobile tire advertisements possible
how the development OF the orange in
dustry increased the a1verttsing bust
! ness. and how the by-Iroduct Of corn
cobs increased the advertising business.
NOW WHAT Is
ADVERTISING DOTNGf
II have indicated a few things that the
department Of agriculture is doing for
Advertising" he continued.
what is advertising doing for the de-
partment of Agricultural
"Tbe department is getting good deal
Of publicity; much of It Is Of the right
a. t. e tfra .
sThe department gets the wrong kind
Of publicity from those with whom 1t IN
terferes.
'Tbey rush into print or, complain per
sonaIlv to friends, causing doubt and dis
trust. Those benefited in many cases DO
not know OF do not realize whence the
helm comes and in other cases take It for
granted and do not tell Of It.
''If the great mass Of people who are
benefited by the work Of the department
thoroughly understood what they are re-
eeiving from It, the complaints OF the 1e"
whose schemes are thwarted by the de-
partment would not carry very far-
"Adulterators and mtsbranders gehet-
sIIv have no use for the department.
@The great majority Of men in the food
business commend the work Of the de-
rartment not only because ii safeguards
the pubIic but also because It insists on
correct labelling, thus aiding the hon
est manufacturer.
IAN honest men desire To compete fair
" in the business upon which they are
engaged. and the feod regulation work
~ the department assists them In doing
III
without It the INSCRIPTIONS man
would be frequently able to bring about
bad trade practice that would be gen
orally followed, though the great ma
jority Of men in the trade would de-
plore it.
Il merely want to say to you gentle
men that il is mighty poor advertising
for your government, your country, and
yourselves to repeat. no matter how
thOughtlessly, complaints Of this sort.
Notwithstanding the service which
the department of agriculture is rem
dering to the people of the nation; not
Continued on Page Twelve.)