Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1920-03-12
ADVERTISEMENT a
n ~ ADVERTISEMENT
ADeath Blow to
HighCostof Shoes
Policy of Cooperation, Public
Partnership Now Governing
the Royal (Men's) Boot Shop
Sends Prices Tumbling

Following closely on Lord Malay
Duling's successful attempt TO reduce
clothing prices in London and the Amer
can Woolen Company's cooperative
stores success in Lawrence, Mass. tho
Royal Boot Shop IN. w. Cor. 18th and
Market and 1904 Chestnut st. new co
operative policy should be viewed with
considerable interest, as it is brand now
in Philadelphia.
ut is the most practical adoption Of
the cooperative idea to store that is
not run entirely from altruistic mo
tives,' says its originator, Peter \.
Hill, the owner and manager of the
Royal Men ) Boot Shops. known from
coast TO coast as one of the shrrwdcst
shoe buyers and factory detail men with
wide knowledge of mems Shocmaking.
I'VE are making an honest effort to re-
duce the CXOrbitant cost of shoes bv
sharing our profits. We've cut them
TO one half to one -quarcr the usual
make e-up. Instead Of 50 to SO pair.
the customary retail profit. we are only
making from 75C. to So. This profit.
figured against the present cost of man
ufacturing. is very low indeed Wr
cant control the cost Of making. of
course, but We buy direct from three
factories on quantity basis. climi-
idlink liluhlf il'l anu dlIlIlE 10
sell on n wholesale price Aud our sell
ing costs are the lowest in Philadelphia.
The result is, we are able to offer the
very best shoes that can be made in
America at So to SO less than the usual
prices. For example. we offer shoes
Mt 81 that sell everywhere for at least
$40. Our highest price is S1l for shoes
comparable in every particular for those
selling elsewhere at S17 to SIS.
VA 'The first floor foot shops on Market
and Chestnut st. average their selling
costs from'$2. 40 to So a pair, and with
their extra net profit added on. it is
readily seen why the publ ic pays tho in
lated prices for shoes today.
"You can see that with gross profits
OF from 75c. to So n pair We stand to
lose thousands of dollars if we do not sell
huge quantities of shoes. We are conf
dent, however, that PhiladcIphia mon
Nwill be quick to see the advantages of
this new selling idea of practically
taking them into partnership, and our
sales will mount accordingly. Close
figuring allows us modest profit that
no one can bcgrudgC. After our sales
pass the 1900 pair n week mark, we
win make another smashing cut in
prices"
The co operative idea in selling shoes
at retail Is brother idea to Go. part
nership in Industry" which is gaining
favor in Americas leading industries.
and II is the aim of the owner of the
Royal Boot Shop to adopt the Co
Partnership Plan, every employee to
share in the profits of this firm in the
near future, The plan is being worked
out at present and will be introduced
here on a wide scale. 1t looks as though
Mr.. Hill has hit upon a practical solu
iion Of the problem of Paying Too
Much" for the things we need. If so.
he deserves all the success the Philadel- |
phia public win accord him, and il IL |
works out as il did with the American |
Wo0leD Stores in Lawrence. Mass. |
bfices IN other commodities besides shoes
6ili follow sait and take much needed
dfop ,-- Adya I