The county record. [volume] (Kingstree, S.C.) 1885-1975, 1920-06-10
LET'S DO 1T FOR
SOUTH CAROLINA
The States Resources Unknown to
People Elsewhere-Organi-
zatiOn Necessary.

farm products went to market for
$4,000. This was $45,0O0,000 more
than the market value of CALIFORNIA;
farm products in the same period.
Everybody in South Carolina knows
something about California-that it is
reputed to be a land of sunshine, OF
luscious oranges, of big meaty prunes,
of delicately favored raisins. But
how many of the people of California
know anything about South Carolina
except to think that it produces some
cotton, has many swamps and much
malaria?
How many people anywhere out
side of the Southeast know that South
Carolina-the Palmetto state has po-
tential possibilities in her natural re-
sources which are unsurpassed in any
other state? How many of them
know about the South Carolina sweet
potato, or that we have the finest
cattle lands in the country, or that our
pecans can not be equaled? How
many of them ever ate a dish Of South
Carolina strawberries, or thought OF
this state as having excellent sheep
lands? How many of them know the
truth about our crop diversification
possibilities, our textile industries, our
natural resources in a score Of varied
directions?
And, for that matter, how many OF
us South Carolinians, right here on
the ground, have ever realized what
we have in the way of resources and
advantages? What have we done to
utilize and capitalize our potential
possibilities
What Organization Means
People in other states have made
more out of less than we in South
Carolina have. Look again at those
figures on the values of California's
and South Carolina's farm products
for 1919, and reflect minute on the
fact that California is six times as
big as South Carolina.
Those people organized. They made
the most of what they had, and then
they told the world about it.
Each citizen felt his dependence on
his neighbor, each section knew that
it was affected by the success or
suffering of any other section, each
producer knew that through co-opera-
ton with others, markets would be
widened and stabilized.
And when those conditions had been
attained, every train brought in new
home seekers to add to populations,
land values, produce values and adver-
tising values.
A few days ago several of the South
Carolina newspapers quoted the presi-
dent of the American Cotton associa-
ton as saying he was told in Bos-
ton recently that the association had
done more to make the South rightly
understood throughout the country
than all other advertising that had
been done. He was also told that If
the assertion had been a Northern
institution, it would have been largely
endowed by this time as public bene-
factory.
South Carolina has possibilities;
We all admit that.
Now, what is the first thing farm
er does, or manufacturer, or a
storekeeper? The farmer plans
seasons work; the manufacturer
makes up quantity Of his wares;
the storekeeper puts in stock of
goods. Having done these essential
things they then seek a market.
Must Seek Market.
That is what South Carolina must
do. She must get ready. The adver-
tising to the world of what South
Carolina has to offer must be preced-
ed by period of preparation. Before
she invites the guest in. she must put
her house in order. An advertising
campaign must be subordinated for a
time to a program of fundamental
improvement which will overcome
and eliminate the known handicaps
which exist today.
That is proposition which will ap-
peal to the common sense of every
South Carolinian. 1t is being frank