Pine Bluff daily graphic., 1920-03-19
AND SONGS E ARE FEATuRESO OF
 AID CLUB MEETING
A. Rogers, Froug's, Dis cusses Sensationalism in
 Advertising

aChas. A. Gordon was selected to act as chairman of the Pine Bluff Ad ciub's meeting at the Hotel Pines yesterday, in the absence of Jack hernhardt, president of the club. who was out of the city.
 The session was eniivened by a 'songfeast," with Ray West acting a leader, and an impromptu debate, with more serious side furnished by talks by R. w. Etter on citv advertising through bill boards: Cor don Freeman on souvenirs to be dis trlbuted by the Shriners on their trim to Portland and c. A. Rogers on 'Sensationalism in Advertising"
 The question debated was: "Re- solved, That Moving Picture Theatres are Not Entitled to Any More Free Advertising than Other Advertisers. :" The affirmative was assigned A. G. Whidden of the Graphic, and the negative O. c. Hauber. Other mem bers were provoked to take issue with the speakers, and before the discussion was concluded by Acting Chairman Gordon calling "Time,s up," B. c. Fowles, Tracy Mills, R. w.. Etter and Sidney Marx had made comments, indicating that publica- ton by newspapers of some motion picture theatre items and discussing of the value of movie and theatrical productions is desired by newspaper readers.
 MT. Etter submitted to the club q sketch of board, prepared by Brunon and Hartig, for criticism and discussion. The sketch showed the word Welcome" in letters so shaded as to appear to have been sawed from wood. Above this word appears, "192O-30, 00-1925-50,000,' and on shields on each side: "The city of opportunity you for," and "The great est cotton center in the state." The sketch will be exhibited in down. town store window, with view of attracting criticisms and suggestions that the final selection may be the best possible design and message to be conceived by Pine Bluff people.
 The boards will be erected on rail- roads reaching the city, to inform travellers of Pine Bluffs advantages. Many cities in the East and West have used such advertising to ad- vantage, and the plan to use them for Pine Bluff has been approved by the Chamber of Commerce and Re- tail Merchants association.
 Thrills ir Ads
 Mir. Rogers, in discussing sensa- tlonal advertising, said he was not an advocate of sensationalism, but that if house had the goods to justify such advertising there could be no criticism or censure. He pointed out that the American peo- pie today desire thrills, as indicated! by patronage of thrilling movies," demand for thrilling stores," and comment upon newspaper articles with thrills" His conclusion was that if a merchant or other adver- tiser was enabled to offer a sensa- tional value, he was justified in adopting sensational methods of ad- vertising to have the people learn of his proposition--tha by so doing he really was benefitting the public which took advantage of the oporp- tunity.
 B. c. Fowles, Hicks Riley and Fred Vining were appointed to arrange q ! program for April 8. The meeting yesterday was in charge of Charles Gurdin, D. Stanley Dreyfus and J Harvey Means. Because of the tri- | state Rotary conference here next Thursday, the Ad club will not meet {,
 Guests at the meeting yesterday ware c. A. Sturdivant of Memphis and A.siJ Lucachie of Camden |