Imperial Valley press., 1920-03-13

SAVAGE TIRE
COMPANY MAKES
ENv|ABLE RECORD.

The first pneumatic tire to be made
west of Chicago was produced by the
Savage Tire Company early in the year
1912 at its factory in San Diego, Cal
ifornia. Recent developments have in
dicated that this company is an i'm
portapt factor in the rubber industry
of the United States, and within the
last two years it has enjoyed such re-
markable development that, in spite
of the handicap of curtailed production
caused by the war and other difficult
ties, the products that are being put
out by this pioneer western rubber
company are recognized today among
other tire manufacturers as q standard
for quality.
The first of this wear reorganiza-
tion was effected whereby the Savage
Tire Company became known as the
Spreckels Savage" Tire Company,
which permits further expansion
and development that has long been
felt necessary. Mr.. John d. Spreckels
has the controllin" interest in the new
company and stands back of it with
his vast resources. He is particularly
interested in it's purpose of making for
the motoring public goods of proven
merit. and no expense. time or effort
is being spared to build the finest
fabric tire possible to produce.
Within few short years the pre-
mier tire manufacturing concern of
the Pacific Coast has succeeded in
makinr "built to excel" tires known
throughout America and in manv far
Quarters of the world. In Australia
New Zealand. tho Orient. Spain and
South America, the products of this
California company are most favor
ably known and the increasing demand
of the foreign as well as domestic
markets has made an extensive pro-
gram of expansion imperative.
Immediate steps are being taken fer
a large increase in production. Addi-
tional ground has been purchased and
plans are under way for the erection of
new buildings and the installation Of
new machinery and facilities to take
care Of additional requirements during
the coming season. At present the
largest and best equipped, as well as
| the first established rubber factory on
the Pacific coast the new program of
reorganization and development will
readily permit of 100 per cent in
crease in production, to meet the
pressing demand for a strictly quality
product.
The chosen policy of the Spreckels
Savage" Tire company is to make
the best time on the market, and the
/ methods employed-the selection of
raw materials, the skill of the work
men and the constant search for flaws
reflect the purpose behind the max
ing and have been important factors in
the production of Savage" products.
In the d type tire the company has
given the tire buying public the last
word in quality tire construction. A
thorough study of the requirements of
the present day motorist resulted in
the making of this new departure in
tire construction. 1t remained for
western concern to make tire that
became the most startling offering on
the tire market in years. A big. over
size, hand-built tire, made by most
| improved methods, of the finest grades
of raw materials and according to spe-
cifications found necessary to meet the
needs of the present day motorist, this
d type tire, because of its wonderful
performance on the road, has been
judged by many motorists as the best
fabric tire on the American market.
| 1t contains an extra '>'v of fabric and
a tread that has become recognized
as the wonder of the tire world.
/ In addition to its successful depar-
ture from regular fields of tire con-
struction in the building of a super
fabric tire, the Spreckels Savage"
! Tire Company is the leading manufac-
turer in the United States making
tires on a strict metric basis. Its eX
port department has made careful
study of proper packing, protection
and shipping. and the result is that
satisfactory tire reaches the buyer in
satisfactory condition.
A characteristic feature that marks
every step in the building of Savage"
Tires is the constant inspection
through which the tire must pass. The
most skilled and painstaking work
men are continually on the watch for
even the most minute flaw. and no
tire is allowed to pass until it is !.
solutely right.
In addition to regular inner tubes,
which are made in the same careful
and skilled manner as their castings,
the Spreckels Savage" Tire Conn
Grafinite tube. 1t is made by spe-
cial patented process and possesses
decided advantages over other inner
tubes. The graphite contained in this
tube preserves the rubber and elimin-
ates friction. 1t is positively guar
anteed not to stick to the casing.