The New York herald., 1920-01-18
CAFES BID FOND FAREWELL TO
JOHN BARLEYCORN AND MAKE
READY FOR "LONG DRY SPELL"
Readjust Operation Scheme to At
tract Business Without Alco-
holic Stimulus.

There was q time when q restaurant or
cafe, IF n were located IN Broadway or an
adjacent thoroughfare. was not a restau-
rant o. cafe at AL. It was a nqror en-
porium But with the swift change of
events and the advent Of nationwide pro-
HI bition tho change that has come over
these establishments IL remarkable Almost
within tho twinkling OF an eye the pro-
prsetors Of the restaurants have changed
liquors. from which they received great
profit. 10 the purveying Of high class food
from which they realize just as great q
profit
In other words, . restaurant IN Now
York today Is a restaurant In other days
the term cafe" or -restaurant- was
merely q subterfuga The only reason
you or I walked into Thomas Healys
Colleen Giades two years ago this winter
was to buy Pomeroy Sec at So a bottle
and drink it there In the glow Of vari-
colcred lights while al around us raced
pretty girls prettier as the champagne
flowed. growing, after a while. into veri-
ing wore on. It was the same at Maxims
How well remember when we used to
drop into this lively little cafe at mid
hit, seeing all about row on row Of
champagne and fine wine bottles-empty-
with rollicking and 1fbbering parties Of
pretty young things who locked as If they
ought to be at home studying their Latin
or their geometry. while around them sat
the giggiing, silly youngsters who were
paying.
Everybody waxed Liberal
The orchestra OF that resort in those days
drank of the wine as did the patrons, be-
cause after several drinks of the brand
Maxim's dispensed every one became lib
erzl. even treating the saxophono player
and the pianist AS the orchestra became
tipsy. 50 did the crowd. Finally, at three
A NJ, il was ore bowling. dancing. happy
LOT, with men kissing their own fair part
ners and occasionally mistaking their own
partners and kissing others. All this was
quite mutually accepted and appreciated.
That was In the era that has passed
Now we arrive at tho age Of common
sense, as Some persons terms it, in the
conducting of restaurants and public cab
aret cafes along the Great White Way.
There were those who, in the days OF
liquor serving along Broadway, declared
that the wickedness of that short lane
from Herald square to Sixty-sixth street
would one day be the cause of divine ac-
ton being taken against the whole world.
FoIIfes Subject Of Sermons.
Preachers preached against the follies
of the Great White Way. Bis chested up
lifters grated against it And now they
have their wish If they would like to zee
the result which they have attained they
should go up and down the erstwhiie
White Way tonight They will be graft
fled, if they like such a scene.
The dash and the spirit have gone The
laughs and the merry chuckle Of the
youngsters is no more Broadway has
settled down. Perhaps it Is the sensible
thing to DO. Perhaps not One Is inclined
to ponder the question when he sees &c
much Of mirth turned to cold Indifference
But who knows which is to be the most
desired! hNiIrAECa
And as we note chat silence and indif-
ference and an abiding seriousness has
settled over the one-time giddy dance
halls OF Broadway, it is interesting to see
that in none Of thees places is there the
least evidence on the part Of the owners
Of disbursement. Mr.. Keller, of Max
inns, told me yesterday that Maxim's will
continue under the same general policy
rs has prevailed there for several months
serving high class food, giving a roaringly
good musical comedy revue between
courses and making every one who comes
there feel that he is at home and more
than welcome.
Maxim's Manager Confident.
Maxim's is so comfortably situated and
so beautifully appointed that one is nat
urally inclined to feel that the manager
means what he says.
Churchilrs continues popular magnet