South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-05-28
ADVERTISING MEN
HOLD LAST MEET
AT COUNTRY CLUB
Chicago Man in Address Says
Shortage of Necessities
is Acute.

The annual meeting of the South
Bend Advertising club at which Of
ficers for the coming year are elect
ed and a survey of the previous year
made. was held at the Country club.
Thursday night, along with the usu-
al monthly dinner and address.
Frank E. White, managing direc-
tor OF the Agricultural Publishers
association, Chicago, was the speak
er, having for his subject, Farm
Labor Problems"
At the election OF officers, c. A.
Macdonald was again chosen 10 be
president Of the club; Lew Fleming
was elected vice president; II. r.
Paxton was chosen secretary and
w @. Jeschke was made treasurer.
The enormous growth OF the club
during the past year was the prin-
cipal point brought out IN the an
nual report The meetings during
the year averaged from 90 to 60
members present. Sixteen new mem
bers were added TO the club during
the past month and the expectation
Of bringing out to the monthly meet
ings an average attendance of 100
memb bers
summer Vacation.
The Nav meeting Of the adVer-
sisers marks the beginning of the
sumner vacation period for the club.
The June meeting will be in the ma
ture of an outing and will be held
just after the return from the con-
vention OF the National Advertising
association at Indianapolis. June
10 II. The place of the outing will
be either Edgewater OF Indian lake
with the latter a probable choice.
The dinner at the Country club
was enlivened by the performance
Of an Egyptian dancing girl who
went through all the contortions Of
Cleopatra at the bath The audi
ence heartily applauded the artistry
OF Frances Hurley. Chicago, who,
when the wig was removed turned
out TO be Frances j. Hurley Of the
same windy city, short-haired,
hard boiled man.
Crucial Shortage.
Mr.. White in his address declared
that the world was facing a short
age In the three vital necessities Of
life-food, shelter and clothing-on
account Of the lack of production on
the farm induced by the difficulties
farmers were facing at the present
time. He said that this year there
was only 72 percent Of man power
on the farms when a year ago there
was 81 percent The wheat crop
this year is only 65 percent OF what
IL was last year in this country and
the crop in Australia is a failure
with nothing 10 brag about in Ar
gentina or Russia. There are enough
farm houses vacant in Michigan TO
shelter comfortably the people Of
the entire city OF Grand Rapids.
May be in Want.
THE farmer has got the hot end
Of the poker" the speaker said. His
morale is very low at present and
something must be done 10 keep
people on the farms and increase
production or the cities will be in
want"
AS a remedy he recommended a
closer cooperation and coordination
between business men and their
commercial organizations in cities
and the rural class. The country
lad who received a college educa-
ton was taken 20 the city by tho at
traction OF an easier life and more
money. Now IL must be made the
business of everybody 70 make the
farm more attractive for him Rurai
communities must be given the op-
portunity 10 have more attractive
homes, better roads and better
means Of entertainment and recrea-
ton.
Interesting statistics were quoted
by the speaker as to the inequality
Of educational distribution between
the city and country. These are.
he said 100000 pupils in the
country and 5000, 900 in the cities
but $500. 100000 are spent for cItv
schools while only s25O.OOO. 5000 are
spent on rural schools. The teach
er's salary averaged last year in the
country, S4I4, hut in the city, $s55.
the county. SIS and in the cities.
$50 are spent per child
Attack Farmer.
The farmer" said the speaker,
was the first 70 be attacked on the
high cost OF living and he Is in a
position 10 be very independent
about IT, RE had two very Fat years
during 1917 and 1918. but 1919 was
not profitable
The fact that Indiana has 500