Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1920-05-13
THE BUSINESS DOCTOR
BY HAROLD WHITEHEAD
Of Sales Relations Of
ss Administration Of Boston University Boston,
By HAROLD WHITEHEAD.


Thorough work must be built upon
sincerity, without it results are
patchy and faulty. Sincerity is a
spiritual force which stamps the hall
mark of excellence on your works
whatever they may be.
The last thing to discuss in this
series is knowledge. knowledge is a
clear perception of truth. 1t is a rare
and valuable asset, for while all of US
"know' a lot, unfortunately much
that we know" isn't SO.
Have you the faculty Of proving
information, or do you swallow every
thing that they" say. You read an
item In the paper that such and such
a thing happened somewhere and you
believe it, altho it may be a news
report from a vague and unreliable
source.
For example, you have read a lot
about conditions in Russia, or Ireland.
You know" lot but do you actually
know n single thing? Reports are
conflicting you know. Honestly now,
don't you believe what you want to
believe. Don't you let your feelings
govern Your comn'on sense?
In politics. for instance. What do
you know really about either party?
To hear the politician talk you would
believe that one side is black and the
other glistening white-but what do
you know?
In business, consider how pitiably
trifling Is your knowledge of facts
how much you accept without ques-
ton merely because you want to be-
lieve it.
The trouble with most of us is that
we jump at a conclusion and then
twist everything possible into proof
o.. the truth of our conclusion instead
OF getting facts and analysing them
honestly.
1 can not do more than hint at the
knowledge you need. and how to get
it. Suffice to say that there are few
kinds of knowledge necessary for the
business man.
knowledge of self.
knowledge Of his business.
3-Knowledge Of human nature.
acknowledge of value Of time.
5-Knowledge of the value of
money.
A knowledge Of yourself Is devel-
ol,ed by study Of these talks upon
traits of character" and applying
them to yourself specifically.
A knowledge OF your business is
cultivated by observation and study.
Go to evening or day resident schools
teaching the subjects pertaining to
your business. If there is no resident
school try good correspondence
SCHOOL,.
Read the trade journals in your line
O., business. Talk with travelling
statesmen selling your kind of goods.
Visit factories If possible. Join trade
association and also your local cham
Der Of commerce and the Y. NJ. c. A.
A knowledge of human nature
comes with experience Be sympa-
tlletic and helpful ard people will
open up" to you. Not only will you
help them. but you will help yourself
and broaden your vision Of life.
A knowledge Of the value Of time
and money? Why. time is money.
Every hour lost is opportunity lost.
While syou fritter away an idle few
hours someone else is making his
time produce a dividend.
Every hour should pay a dividend
Of. happiness, and happiness is the
outcome of useful work or healthful
recreation.
Finally. broaden your education SO
that you are not mentally in the
groove of your own business. Read
wisely, travel with observation. mix
with earnest people. play cheerfully
and calmly, and do all things to the
verse.
Thus win your knowledge broaden
and sweeten your whole life. and the
lives Of those around you.