Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1920-06-08
Meredith Pleads for Agriculture
and Is Given a Warm Welcome
Continued From Page one.)

withstanding the fact that it secures
return Of 1000 per cent or more on
the money invested in it as indicated
by some Of the Illustrations l have
given, congress has reduced by s.. is. 900
the appropriation for the work Of the
department Of agriculture during the
year beginning next July
The chiefs Of bureaus have enumerated
for me sixty important lines OF work
that will have to be abandoned or cur
tailed as a result Of that reduction.
i have told you a few simple facts
You know the application Of them as we'll
as I do. The workers in the department
OF agriculture-as faithful, as efficient
and as hard working a body Of men and
women as exists anywhere in the world
are not adequately equipped TO do their
work in the most effective way for the
benefit OF agriculture and the country as
q whole. Some Of them are taking posi-
tons In private employment, where they
can earn a great deal more money A
majority Of them, however hold TO their
work by pure love OF it, will go on
achieving the kind of results that I have
been telling you about.
WONT BE
PERMANENT.
Il have pointed out some Of the things
that these men and women have done.
from which the whole country has bene-
fitted
4 have told you how. now. they are
Tot equipped as they should be for the
work still before them. 1 believe that
the department OF agriculture has suf-
fered more seriously than Is generally
realized.
But 7 do not believe that we are &C
ing to permit the situation to become
permanent
what has been lost must be regained.
and the foundations builded stronger
than they were before.
Does not this matter appeal to your
interest as good citizens, and as sound
business men?
May we not have the satisfaction of
knowing that the advertising men Of
America, with the energy and the intelli-
gence that is characteristic of them. are
doing all in their power to secure for
the department OF agriculture a fun
opportunity to carry on effectively the
work 1t has well begun"
First and foremost as the basis for
my entire argument, allow me to say that
the people Of the country never fully ap-
preciate the value of service until they
have lost it, Mr.. Norvell said.
He pointed out how various kinds Of
service were appreciated only after they
had become impaired or discontinued.
and he also pointed out the value Of
time during the present age.
MAKES DELIVERY
SERVICE ISSUE.
1.-THE point l wish TO make is that the
retail trade in every geographical job
hing section of the country is entitled to
prompt service.
Goods must not only be delivered
when wanted, but they must he delivered
Ia moderate quantities as needed and
delivered quickly.
''The time Of delivery is a most i'm
portant factor and the jobbers of the
country are entitled to. fair compen sation
for the service they render.
eff we do not realize this fundamental
principle the delays and embargoes
caused first by snow and later by out
law strikes should indicate that manu-
facturer who has his goods in the stocks
of jobbers in all parts of the United
States ready for distribution is in a far
better position than that manufacturer
who expects to ship his goods direct as
the goods are called for by the retailers
In PARKWAY markets"
In touching upon the matter Of prices,
he said: In the past years we have
seen the prices Of goods soar to dizzy
heights.
Manufacturers have advanced their
prices time after time, but in many cases
the discount allowed to the jobber has
continued just the same, the only ad-
vantage coming TO the jobber Of the high
prices being the same discount on a
Ligher valuation.
AS the cost Of doing business has in
creased with the tobber rs we'll as with
the manufacture, larger discounts should
have been granted"
In concluding his paper. Mr. NOrvell
said that the evolution Of the iobber
and the strength of his future position
in the distribution OF goods depends en-
tirely upon the Intelligence and energy
that he puts irto his business. He has
an almost unlimited field, and the greater
the service he gives, the stronger he viii
grow, and the more secure his business
viii be as franchise in his community.
7 have this vision said Mr.. Koch in
his talk. that the day viii come through
this great Advertising Clubs Of the
World when you viii make the manufac-
tgrer Ct an article. which is to be spe-
cialiy advertised. understand his resDon-
sib;lity to the merchants Of the country
In that they viii be sold. before they are
forced to place merchandise on their
sheIyes. through personal contact of soRe