Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1920-09-22

NFlEk the armiStlce was signed and the
~ Lincoln Motor Co. was completing its
"A contracts with the government for the
production of Liberty Aircraft Motors, we called
a conference of our engineering force. The prin-
cipal members Of this force are the same men who
have been among the leaders in the development
ofLeland-built cars during the past twenty years.
We have always been strong advocates of the
conference idea Nothing of vital Importance,
particularly to car owners, is left to the Judgment
of one man, no matter how competent he may be.
"Boys" said-I still call them boys because
most of them were not much more than that when
they first came with us some 20 years or more ago.
Boys, you have been telling US of your ideas
and we are ready for you to 60 ahead with them.
''You know our ideas as to quality, ruggedness
and stability. You have an opportunity now
such as you have never had before, to make
thoroughly readable car, Car that will not only
60 anywhere but that will go there with ease to
the driver and with comfort to the passengers;
car with which it will not be so necessary to
pick out only the good roads, car that will en-
able people to travel unfrequented highways and
to 60 places they have not been able comfortably
to go heretofore.
do the Job as you have always been accus-
toned to doing, only do it better. After the
experimental cars are finished, we want to figure
on at least year to prove them out, to leave
no shortcomng for the Car owner to discover"
In about six months they had designed several
different types and had actually constructed two
different types. They were both truly wonderful
cars, but we adopted the better of the two. -Four
engines were built; three Of them were installed
in chasses and the fourth was assigned for testing
Then followed the refining process and ferret
ing out deficiencies. The cars have been sub
jected to the most severe and the most practical
punishment we could prescribe and have success
fully withstood endurance tests equal to about
FIVE years service in the hands of the average user
believe motorists will agree that the ideal car
should possess primarily, six important virtues
good appearance, trustworthiness, long-life, pow
er, economy and comfort. The order Of their i'm
portancei is largely matter Of individual opinion
Appearance and Stability
In appearance, the cars are substantial, we'll
proportioned and graceful. There is nothing ex-
treme or overdone in any Of the eight BODY
types-jjust thoroughly dignifed; they are cars
such as the best citizens, persons of good judg-
ment and refined taste will be proud to own.
Their beauty is a type dictated, not by passing
fancy, but by desire for permanent attractive
ness. The cars are replete with those many little
convenences which contribute SO much to real
pleasure and enjoyment.
Those who are: familiar with the accomplish
ments OF our engineers and designers-men who
have supervised the building of more than
100000 quality motor cars-know the unusual
reputation of those cars for trustworthiness.
stability and long life.
These engineers and designers are still work.
ing upon the same principles, but with the added
advantages OF greater resources than ever before,
greater precision in manufacture and more suit
able metal alloys than heretofore employed.
This in itself would make it reasonable to ex
pect that the new car will possess elements of