Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1920-06-07
PULPITTS RING OUT
ON ADVERTISING
Briton Says Gods Word Must
Not Be Forgotten.

Not Be Forgotten.
Advertising, as It deals with the
church was the theme Of addresses given
from city pulpits Sunday by leading ad
yertising men attending the Associated
Advertising Clubs Of the World con
vention.
What Is God Thinking About It?"
was the subject of the talk given by
Charles Frederick Higham. member Of
| the English parliament, and vice presi-
dent Of the Associated Advertising Clubs,
at the All Souls Unitarian church last
night
we advertising men should. through
two Of the powerful instruments we have
the cinema and the newspaper-sen
| throughout the world a message of love,
service and good cheer.
I'VE live today In an age Of COM
merce OF barter. Of mere money making,
and too much love is sold In the market.
Men. and women. too | am sorry to
say. think too much Of what they can
make IN the world, and not how much
good they can do in passing"
SINGING OPENS
+ CHURCH PROGRAM.
Mr. Higham was introduced by Wal
( ter Myers, chairman Of the board Of
trustees Of the church, and previous
( to the address the congregation was led
In community singing by Ralph w.
Hills.
Business and the church should be
parallel In their work today" declared
i;eorge W. Hopkins OF the New York
Advertising club In an adress at the
First Baptist church.
"All failures IN business or in the
church are due to a lack of faith, but
faith must be vitalized by work the
speaker continued.
Success in business IS accomplished
only through fair dealing. and many
man IS down on a thing merely because
he is not up On IT,"
Mr. Hopkins, who was one Of the fore
most advocates Of church advertising.
declared strongly for this phase Of the
work.
CLEVELAND MAN
SPEAKS OF TRUTH.
sidney s. Wilson. treasurer Of Western
Reserve university and former president
Of the Cleveland Advertising club, made
truth the outstanding theme Of his adj
dress given at the Second Presbyterian
church
Truth IS the first fundamental and
the only road to SUCCESS" he declared,
"and with truth as the standard. we lift
advertising from the F. r. Barnum class,
and leave the old time exaggeration for
scrupulous accuracy"
W. Frank Mcclure. advertising mana
ger for the TT Dearborn National bank
Of Chicago. spoke at Christ church, using
as his subject, advertising as a Moral
Force"
He predicted that advertising by the
churches. conducted In the proper man
ner. would be a vital force in the post
war reconstruction period.
Mr.. Mcclure, stating that advertising
had its inception 5000 years ago, said
that advertising must be harnessed and
that this Harvesting was necessarily slow,
About the only professional men that
do not advertise now are the physicians,
he declared. and because Of the many
things peculiar TO their profession, which
they should place before the people, 1t
will be only a short time until they
advertise"
The Oneness Of the World" was the
subject OF the address by James W.
Elliott. of New York city, publisher Of
he weekly Man Message
MUTUAL PROTECTION
MUST BE RESULT.
As the greatest force for human bet
torment. Mr. Elliott advocated co-opera-
tlon and mutual protection. declaring
that by protecting ourselves, we pro
tect each other
What advertising has done for the
business world. II can do for the
church." said Homer J. Buckley. of Chi
cago, president of the Buckley Dement,
Company. speaking at Grace Presby
terrain church.
4.fT hn ,,e,N,l
the medium Of advertising as the mer-
chant sells his goods" he said.
Advertising as II has been developed
by the Associated Advertising clubs is
ethical moral and honest
DR.. Jeremiah jerks, research professor
of government at New York university. |
spoke at the Central Presbyterian church |
on Social Psychology"
DR.. jerks disparaged the idea Of III
dustrial democracy, stating that in |
reality 1t Is Industrial autocracy.
"The Bible is a great book for the |
business man." DR.. jerks said, "inas- !
much rs it teaches the things the bust |
ness man should have in his practical |
life"
FATHER GAVISK
PRAISES ADVERTISING.
Advertising, while perfected to a high
err degree in modern times is not new,
according to Rev. Francis H. Gavisk.
rector of st. Johns Catholic church. who
In sermon at Sunday high mass. paid
tribute TO the advertising men in CON
vention in indianapolis today.
Christ, In his day, resorted to adver-
Using. to further His work" declared Fa-
Their Gavisk
Had the eleven apostles shut them
selves UP in a room. following the as
renslon of Christ. there would be no
today.
But the apostles went out among the
and following the direction of
christ spoke His word from the house
tops.
THAT WAS advertising.
When Christ spoke to the multitudes
sending out His followers to bring the
crowds to hear him. He would not
have had to send His disciples out again
md again, had He had the modern news
paper.
HE would have inserted His adver-
isement In the newspaper.
Zone of the things which "a especially
appealing in this gathering CT disciples
If modern journalism is the appeal to
ruth in advertising.
This is a wonderful thing, instilling
confidence in the purchaser, of the mer-
liant and his goods. {
people Of Indianapolis know that (
vhen they 90 To purchase an article that (