El Paso herald. (El Paso, Tex.) 1901-1931, 1920-08-14
CREDIT, AN ASSET IF PROPERLY
USED. 4 HLNlRANGE # ABUSED

Auditor OF The Herald.
OF regularity with which you make
I your deposit
I know you viii find II convenient TO
I ask this same bank for a loan. Walk
right Up to the cashier or the vice
president and tell him just what you
Z waut-don't ask for too much and
don't treat him rough. Be polite but
] be absolutely satisfied that you need
the money, don't be afraid to tel
him what you want to do with Il, in
fact, ask his advice about Il, but
don't 90 at Il In the manner OF
Euupliant. Among some Of the bank
ers who make loans Il is not unreas-
enable to suppose that they deem Il
wise at times to run through your
cancelled checks in their files to see
to what use you put the money en-
trusted temporarily TO their care.
What possible chance would you
have Of securing a loan from bank
er who had seen that some OF your
checks had been cashed for you by
saloons or gambling institutions OF
MexicO-pretty Slim pretty slinl
Fromptness Urged.
But you have been careful to whom
you gave your checks. the banker
knows that you have deposited regu-
larry. 50 far as he knows you have
no bad habits, and you get the loan
The loan is for sixty days. The due
date arrives and you are unable to
meet the note. This is when the
banker is or is not INDICATED in his
judgment Of you. Whatever you 90,
don't fail to 90 TO that banker on the
due date and explain why you can't
meet the note. Pay him the interest
due and ask for an extension. It
was unfortunate that you were not
able 10 meet your very first not note AZ
a bank but what would really hurt
that banker would be carelessness OF
indifference IN not making some kind
Of statement or settlement on the due
date.
now is not necessary. Many people
viii have Is cents charged when they
never expect to have another charge
made with that firm Why can't they
hand the clerk q tW0-bst piece, walk
out and forget their troubles and let
the other fellow forget his also2 It
takes quite q large purchase to pay
for the expenses Of clerical help, col
lectfons, bad accounts, correspond
ence and AL Of the other bothers born
OF the credit evil, evil because OF It's
abuse know one man VINO every
time he sees the colector declares
that, I'm goin' TO pay that bill Il its
the last thing ever do"
Live UD TO Promises.
What I have said concerning the
individual IS, with some. variations,
true Of the institution. II you are g
business firm and you find that you
are unable this month TO meet your
80 day obligation, 80 see the credit
manager OF your creditor, tel him
lust what you can do, make him a
promise and live up to that promise
The so day delay in paying that bill
VIII not lose you a fractional part
Of what you viii gain by being frank,
your willingness TO make a promise
and keeping your word When you
have been making rather heavy pur-
chases from him and haveepaid him
in small amounts on account never
catching up with your account what
right have YOU to call him ugly
names when he tells his collector TO
ego get the money! e
I have known men 70 go into busi-
ness with absolutely no assets except
the uncertain ability TO sell some
thing and q 80 day line Of credit with
the daily newspapers Where do the ]
daily newspapers get off" If nothing !
is sold?
A large volume OF sales is the de- /
light of the credit man At no time 1
does he intend TO interfere with sales /
through prosecution OF credits Every i
business man knows, or should know, i
the balance Of trade, profitable 1
trade. 1 mean, maintained by an in 1
.eIligent application and practice OF 4
the principles which control credits /
and sales. Don't hold up payment OF 4
an account because OF q grievance II 4
you are sore" get together and talk
Il over, otherwise your silence may /
be misunderstood