The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1920-01-29

cOn2 up better, he may Set moie I'm
mission ct the end of the year. But
all In all, a trim profit accumuiates
II you get to a certain stage. Il you
can put on that extra effort, IL is a
!. well known fact that the cheapest
method Of selling merchandise today
is by advertising. There is no other
method of craftsmanship / know OF,
that will compete with it. | believe
absolutely that if nine-tenths of these
non-a6vertisers did advertise that
1t would cost them not one cent
When you go into it, get in right.
/ went into a small town and into a
newspaper office and noticed a chap
running q clearance sale, In July. /
went over to the store to see how the
sale was going. There were no goods
displayed in the window. l stepped In
side and couldn't see anything Of the
sale. Nothing on the counters. | said:
Have you got a sale on? I saw an
ad in the paper" "Oh. yes, all those
goods on the shelf are on sale. L
Immediately went out and got a dis
patch to a newspaper In st. Paul to
NlOW tHcui just Wuul my POtht "O
Then l got the jobbers and showed
them how they must insist upon the
merchant connecting the ad. he puts
In the paper with his business.
Must Get Together.
was down In Muscatine. when an
ad man told me he got the merchant
to advertise. That morning of tho
sale. the clerks didn't even know what
was on sale until they looked In b
newspaper. If we could only get TO-
gether nee In a great campaign and
agree to advertise! Don't do 1t hap
haZardly. Do it thoroughly.
When we come to the store in the
morning the managers come In to sec
me. Planning all around. we talk
1t over and plan 1t. 1t is done con
structively. 1t isn't just putting 10
something and throw In a few cuts
The same way in groceries. LIZ VOC
are going TO advertise and sell a GER
tain line of picked goods, or canned
goods. put in the price and set them
out. Have a little table or STAN and
put them out Tag them up. In u
sale last fall | asked the National Bis
cult company TO give us q demonstra-
ton. A man came and brought along
about S1.2O0 worth of sample crackers.
Every lady tha, catne in was asked
10 sample the crackers. We said they
were on sale. 50 many pounds for so
much on that day. On one day we
sold over $500 worth Of crackers. 1t
will surprise you how people viii come
in, help themselves and take away
orders with them.
Discussion Is Held.
"What nave you to suggest about
Community advertising. something
that will help the comnunity?" he was
asked.
ITO bring business 70 the town, |
believe if Won could have co-Opera-
tive advertising it would pay. Get out
a big edition to our paper. everybody
put In a special. if you could arrange
it he replied. "Oue thing | notice
in the paper; | don't see any Of the
smaller merchants. | think that q
great mistake. ! believe that the small
err merchants can get just as much
value out Of it as the large ones.
suggest that you all get in. Nothing
builds a town faster. The advertis-
ing reflects the spirit OF the town.
Suppose all You men would spend.
grocery, say l per cent. department
stores 3, clothing 3, and the rest along
/ or , per cent. You AVE some good
ad men in this town. You must have.
Gives an illustration.
IN IA Minnesota town there was a
real live commercial secretary whO
induced all of the merchants to unite
in a cooperative advertising cam
paign. The first merchant approached
was a grocer who demurred at the cost
of the ad. The article to be advertised
was flour. on which a discount of IS
was offered. The secretary
How many sacks do you sell on
Saturday?
owe will figure 20 sacks
"rHow much did you maker
"'About 35 cents per sack at that
I'VE will give you the first profit
on the first 20 sacks. You take a $40
space. I'll write the ad for you. Nice
space, lots of white on 1t. If you don't
sell enough -four to pay for this ad
after you get your overhead, I'll pay
for it," That groceryman sold 17e
sacks of flour.
"He went to a Greek there and
said. 4 want you to take space in
his The boy was right in the
You put in anything That
don't CO. I said. Every merchants
rot to put something in He looked
n the case. HAD a littIe peanut con-
that had a coating of choco-
ate over it, sold for 40 cents a pound.
Can you sell this for 35 cents? We
viii put this In a So space. You are
,oing to sell Il pound for 5 cents
How many sacks do you think ts
odd? Just a little over 1000. He was
ust getting a new store arranged. I
him that ought to teach him a les
on. When you get in the new place
or goodness sake every week take a