The news scimitar. (Memphis, Tenn.) 1907-1926, 1920-01-24
FISK CORDS NOW
COME ON STEPHENS

A remarkably clear demonstration of
the working Of the uu-Io-mnute anJ
unusual policy Of stephens makers with
regard To the specifications of stephens
Salient Skies rs shown jn their an-
nouncement Of Fisk cord tirr-. ass stan
0ard equipment stephens cars are
among the first. Il not the first. 90 fur
nish such equipment on ears s,ihng
under $4,000
'The decision 10 make Fisk cord tires
standard equipment en this ear at It's
price was not made after long nOUsd-
Grafton. or on the spur Of the moment
judgment says O. Roy tlaIgl sales
manager of the Stephens Motor Works
1T Us simply "a correctly and regularly
arrived al decision by stephens makers
made possible by the unusual policy by
which the men vino distribute tho Ste
phens products link up the desires and
demands Of the man or woman who is
10 use the car with the maker. The
men who distribute tbe stephens cars
constantly collect the countless suEEcs-
tons Of motor ear users They have
an Important hand IN the building and
Incorporation of the newest and hest
features In motor cars These suggrS-
tiuns quickly find their way tu Ste
phenS makers Our engineers stand
subservient To the desires and demands
~ the man or woman who is 20 us"
the car In this manner the distrlbu-
TORS choose those new features and re
finements which are practical and de
stable
To motor car owners this announce
ment has n greater significance than
simply the easier riding qualities or the
car, due TO the cord tires and the longer
life OF the tires It testtfies TO the
success 81 Stephens makers 10 be able
10 give 10 the purchasers Of stephens
f41 Fa In 81
tor car features which are desirable and
practical
IN speaking Of the new equipment.
Z Mr., Clough says. once man uses
FORD tires he will prefer no other the
advantages are 80 pronounced. Each
day sees the popularity of the cord tires
growing greater and greater while that
81 the fabric is on the decline. And
the cord tire principle is most interest
ing and readily understandable.
Fisk cord tires are made up Of layer
on layer Of parallel diagonal cords. each
layer alternating in direction. But be-
fore the carcass Is built W, each layer
Is treated with a preparation Of gum
rubber sufficient in quantity and prop
erly compounded to make a soft, plia-
BILE cushion of rubber between each lay
er Of cords when the completed casing
Is finally vuloaniEed
I'm this manner the working parts
those parts that do the real work of
protecting the tuhe--are built. The
parallel cords, 30 to the inch. flcx and
yield as each point of the circumfer-
euce bears the load The cords tighten
and sacken as called upon and prove
as elastic and Weld as readily as rubber
itself This property keeps friction heat
down 10 the minimum imparts longer
life TO the rubber. to the cords them
selves and to the whole casing This
IS the open secret why cord tires yield
greater mileage
AT the same time this free. fleXng
aud yielding means greater riding com
fort. because the jar and shock Of the
road are absorbed in the tire itself,
not transmitted through the tire to the
car springs and upward.
Its all IN the principle combined,
Of course. with correct manufacturing
practice. All of these factors are care
fully worked out In making Fisk cord
tires to the extent that mileage above
10000 il the general rule, with $4,000.
10000 and IS, 0eO miles not at all un-
common"
Fisk cord tires are salient feature
of the Stephens Salient Six.