The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1920-03-25
PENSACOLA PUBLICITY.


ticles written for the purpose not so much OF
boosting" Pensacola. acquainting the people OF
the state and the nation with some OF the advan-
tages OF this port. So far as The Journal can as
certain these articles and editorials, and those OF
the other local and Florida papers, have been the
only publicity matter which has been published
with a view to advertising Pensacola, until very
recently.
/ There are any number OF newspapers and maya
zines which gladly publish such matter free OF
charge and In some instances are glad to pay for
such material. it would to be well worth
| the time of someone Of the various commercial or
civic bodies to lend their efforts to placing Pensa-
cola before the public through the medium Of the
printed word in magazine newspaper.
Recently several splendid articles have appeared liz
trade magazines. calling attention to the Pensacola
Shipbuildng Company's plant. Current issues OF
the Manufacturers Record. published in Baltimore
and the Gulf Ports Magazine. with offices in New
Orleans and Galveston carry excellent pictures Of
great fabricated steel vessels built the Pensacola
yard, and the Manufacturers Record has fine ar
, ticle by Paul p. Stewart general manager Of the
Pensacola Shipbuilding Company.
| The pictures published in the Gulf Ports Magazine
are very striking. one the launching of the City
Of Sherman" being copyrighted by Underwood and
Underwood. This is good advertising in ITSELF for
this famous Photographic firm frequently rents its
illustrate with the Underwood and Underwood pho
tographs. The picture which has appeared in the
Gulf Ports Magazine will probably appear in other
similar articles. Another picture shows the Rec
Mountain taken at the moment the vessel reached
the water and is wonderful in its effect of motion
and its beauty. Both fine advertising features
| The article which appears in the Manufacturers
Record is illustrated with five different views of thu
ships and the yard; showing the Cushnoc. as repre-
4o4;xva
the yard launching; section of the berths; int
rior of the machine shop and an exterior view o.
the fabricating plant and machine shop
| In part the article by Mr.. Stewart is as follows
| During the past three years the South has
| made rapid advances in demonstrating the
advantages of its geographical location for
| manufacturing enterprises. This has been
brought about through the demands of the
| emergency requiring the establishment of adj
| ditional facilities for supplying the imme-
| date and future needs of the country Far
| seeing corporations, recognizing the neces-
| sity Of uninterrupted operations to obtain
| maximum efficiency with minimum costs of
/ production, have located in areas which per-
/ NIT the continuing of work throughout tho ~
withnllt hi@tIrdnce from and the
/ elements OF the winter months This require
ment is particularly pronounced in the ship
building industry. where possibly 90 per cent
/ favor
weather conditions are imperative to max
| mum success. This great, practically new
American industry in its recent rapid expan-
| sion has met with marked success in the
| South, and is represented by plants at
| all OF the principal ports In the Southern
| Auantic ana CUR District the steel shpyards
| nave Launched, delivered and placed in pro-
cess OF construction since January. 1919
more than 100000 lightweight tons of steel
cargo ships and tankers and with their pres
ent equipment have an annual capacitv of
approximately this tonnage These South
/ ern yards have had remarkable success in
turning out ships of highest class and this is
principally due to the favorable climatic
conditions and the available supply of willing
and unhampered labor.
The plant of the Pensacola Shpbuildng
20. is splendid example of the permanency
OF this new Southern industry. This plant
Is located on approximately 13i acres of land
within the city limits of Pensacola and
borders Bayou Chico. an inlet from Pensacola
Bay. The erecting berths have a length of
$500 feet and provide for side launching An
illustration shows the hull of a 5000 ton ship
launched with the entire ship including
mechanical work. 9S per cent complete The
layout is so arranged that steel vessels with
deadwelght capacities up to $1,000 tons can be
built without changing any of the equip-
ment.
The Pensacola shipbuilding Company is
now completing ten 9OO0-ton deadweight ca
pacity steel cargo ships. Six of these ships
nave been placed into service and four of
them have delivered their first cargo to
Europe The vessels are completed in every
respect in the wet basin before being turned
over to the operator, the average time re-
CURED to install the machinery and compIete
the QUILTING being thirty days"
Ii is material such this sent out from pansaeoIo
which advertises this city as it should he