Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1920-03-25
SHOE PR0FlTEERING
HARD HIT BY THE
BECKER PLAN
A Courageous, Original Plan
That Has Forced Many Dealers
to Lower Their Prices

ANY successful business policy soon
has its host of imitators, particularly
when such policy ''shows up" some Of
the blood squeezing methods that are
IN altogether too general use.
When Becker & Co. recently opened
their mems and womcn's shoe Store on
the second floor Of No. 81 South Fiji
teenth street they chose this location
because it enabled them to save good
round sum yearly over the rental they
would have to pay on a ground floor.
and-most important of all-put that
saving directly into the pockets of their
customers. But they had first worked
out wholly original innovation by
planning To sell strictly high quality
shoes at 81 profit per pair.
Quite some time before the official
investigations into retailers profits bad
begun the Becker Plan had won an
instant and large success.
The people knew that they were being
overcharged for shoes, but they could
do nothing about it. Shoes are a nrces-
sity and they must be had at any price.
IL was only necessary for some one
concern that was willing TO ignore the
general slogan. get while the getting is
good" to open up new store with the
honest policy Of fair return on large
sales and send forth an announcement,
and it could easily be foreseen that the
response would be enthusiastic.
Such was the case. for Becker & Co.
developed a shoe business OF enormous
proportions almost over night. And
now that the light Of publicity has been
thrswn upon the abnormal profits that
have been exacted by many retailers of
shoes and other necessities as WE'LL.
these same dealers are now seeking
H.. ~ L.
Mr.. F, Il. McClain's ! recent state
meut Of what might be considered a fair
profit on shoes is far above what
Becker * Co. have ever asked or re-
ceived. for through their one dollar
profit per pair plan the profit has reGu-
lariy been about 10 to ~ per cent.
Comparisons are odious-sOmetim
but in movement designed to hplp the
public in reducing the terrific high cost
Of living, the real facts should not be
withheld. The big fact in the Becker
Plan is that men and women who buy
shoes at 81 South Fifteenth street,
second floor, save from So to So per
pair. This fact can be proved easily BY
the buyer himself.
In selecting the stock for their new
store Becker 4 Co. made a ten strike
newspaper men would call it a beat
by securing the exclusive agency in
Philadelphia for the famous "Gloye
Grip Arch Support Shoe. To those
men or women that have tender feet
or weak arches this shoe has been
delightful revelation. In comfort il is
without an equal. In wearing quality
IL cannot be cxcelled, and il is so scien
tiRcally designed that 1t can be made
up in the best OF prevailing styles with.
out sacrificing any of its special fea-
lures.
Becker 4 Co, always courteousIy
welcome curious. minded men and
women, the people that Just dropped
In 20 look around IA bit" In fact, they
earnestly invite them aud will gladly
show them their full line of new Spring
styles without soliciting them at all.
Every thoughtful man or woman tha
Is strained with the paying of abnormal
prices should at least investigate this
eriginal Becker 4 Co. one dollar
pr{ per pair plan st 81 South FIJI
sedh street second nocr.--Advsrtise-
4z z&<A ~ ~ 80 ~ a I. a ~ I