Montgomery County sentinel. [volume] (Rockville, Md.) 1855-1974, 1920-11-05
The International Shoe Heel Corr
pOration.
Executive Offices international
Shoe Heel Corporation,
Continental Trust Building.

/
Washington, D. c., Oct, 20, 1920.
Mr.. Editor Il have been asked to dive
your readers brief review of the project
and intentions of the International Shoe
Heel Corporation.
This corporation has purchased approxi
mately l20 acres of land at Halpine Sta
tlon' two miles from Rockville, for the Sur
pose of establishing a shoe and shoe heel
factory and for the development of hous-
ing plan for the employees.
The corporation is now at work on the
ground with a.force of men preparing the
factory site for the erection of the first
section of the plant, which section will be
a building 200 feet deep. This section
will be used for a heel shop and should
be ready for occupancy by the 10th of
January next.
AS soon as this section is ready the
corporation will begin manufacturing the
Pomeroy Shock Absorber Heel, which is
sold to shoe manufacturers and shoe re-
pair shops throughout the United States
and Canada
1t is estimated by the shoe trade that
the demand for this article will reach an
average of thirty million pairs per annum
before the close of the year 1921. These
heels have been manufactured and mar
keted in the past at net profit of five
cents per pair.
The corporation will proceed as fast as
possible with the shoe and heel plant.
which will be structure 100 by 600 feet.
That is one hundred feet front, with two
I wings of six hundred feet each, approx
mating total length of twelve hundred
feet.
While it is difficult to say just how many
persons will be employed at the factory
during the first year, it is safe to say that
it will ultimately reach at least five thou
sand.
During the first year the corporation
will erect houses sufficient to care for the
expert help that will come from the New
England States. This will require some
four or five hundred houses, which will be
built mostly in pairs, double houses, six
rooms on each side.
In order to finance the building of these
houses it has been necessary to seek CAPT
tai outside of the funds raised from the
sale of the stock of the corporation. This
is being done through the assistance of a
large New York insurance company that
is willing to advance the money on insur-
ance loans up to three million dollars.
These houses are to be sold to the en-
ployees of the plant on terms that will
make the initial payment very small and
the monthly payments about the same
as similar houses would rent for. These
houses will sell for $500 to $4,000, and
will be built from Major Cutters plans.
which are very novel, and of design that
will give the double house the appearance
of a large twelve-room single house.
The corporation will install modern
sewerage plant and the water will be sup
piled from artesian wells.
The plant will be modern in every detail,
with ample lunch rooms and rest rooms,
and there will be public restaurant and
lunch room maintained on the premises,
but will not be operated by the corporation
Among the attractive features of this
plant will be the fact that working nolrs
start at A. NJ and end at $50 P. M. on
all working days. except Saturday, when
the shops will close down at P. M.
All employees in the regular departments
will be asked to carry stock in the cor
poration. payable on weekly installments
of a small amount per share.
The policy of the corporation. so far as
it applies to the development of the in
dustry, will be similar to that of The En-
dicott-Johnson Corporation. which has sue
ceeded in building up the cities of Endi-
colt and johnson, near Binghampton, N. Y.
While the International Shoe Heel Cor
poration does not expect to rival this or
ganization in the near future, it may be
interesting to know that the EndcOtt-
johnson Corporation has developed the
two suburbs of Binghampton to approx
mately ten thousand population in each.
and it is estimated that the corporation
employs approximately fifteen thousand
persons.
In financing the International corpora
ton the organizers have been working
along the lines carried out by the United
Drug Company of Boston. producers of the
Rexall remedies that is to secure at least
one shoe dealer shareholder in every city
and town of any size in the United States.
These shoe dealers are mentioned in the
corporations local advertising and are
asked to specify the P. S. A. Heels on al
least one line of mems and one line Of
women's shoes, and are given the sole
local agency for the sale of the PomerOy
Napoleon Shoe.
Practically all of the common stock OF
the corporation will be held, ultimately
by retail shoe dealers, it being understood
that the most Of stock underwritten will b.
resold to the shoe trade.
The per cent cumulative and partic.
pating preferred issue, which is beini
offered to the investing public in the
vicinity of Washington, was created tC
meet or assist in meeting the immediate
demands of the corporation in advancing
its manufacturing plant.
This issue is redeemable at ITO per cen
of face plus dividends within five year
from date of issue. but the holders hav'
the option to take cash or common stocl
| of the corpOration.