New-York tribune., 1920-03-05

facts and principles of our campaign
and the progress made and familiarizc
the audience with the spirit of the cam
paign as far as possible.
Third G. minutes), inflammation"
During which it is intended to set
forth the genius and character of the
liquor traffic in such way as to arouse
the congregation to action and make
them want to fight the traffic with US.
Facts and illustrations calculated to
arouse their fighting spirits should be
incorporated here.
81 Minutes Time Limit
"'Fourth Go minutes), "Consecra-
tion"-Which covers the business Of
The cards and explanation OF the sub
scriptions and the "motor cue," whieh
will lead people to enroll for the war.
"'You will observe that this would
make speech of thirty-seven minutes
long, including The passing of the
cards and all, and it is we'll so far as
possible for your speech to come with
in these bounds. When you have been
in the work some time and are filled
with great funds Of interesting and
impressive facts, it will be difficult to
keep within these limits, but it will be
wise to do so, even then.
Remember in outlining your
speech that the purpose of it is not to
deliver Temperance address," for
that is the particular province Of the
pastors and temperance evangelists.
Neither is it the intention to paint
'black pictures" Of the liquor traffic,
for most people have the reality before
them SO clearly that pictures seem
weak and unavailing.
But what we are intending to do
in our speeches is to outline an intelli-
gent and effective plan of action and
call upon the people to take hand.
1t is not eloquence that we seek so
businesslike ightforwardness.
"This outline may appear upon it's
face perfectly reasonable and alto
gether fair, but it has but one mean
ing, and that meaning is this: The
first five minutes of the address is in
tended to give to the hearer a tempo
ra'y self-eXaltation, for which he is
willing to pay something. It is in
tended to make the hearcr like the
speaker for some nice thing he says
about his particular denomination.
Money for Compliments
"For instance, it is always an effect
/ i've thing for Presbyterian speaker Of
the league who is addressing a Metho-
dist audience to say that his dear old
mother died a Methodist. The speaker
knows if this is said that he is going
to be paid in money for the compl-
ment.
"That gets the heart of the audience
But the mind Of the audience must be
secured also; and so fifteen minutes of
the address must be SO intelligently
given that the hearer feels that it is
his duty, because he likes the speaker
TO pay him something for the sound
information that he has received
"Then comes the most serious stu
alton of all in connection with the Sun
day address; the question of 'inflam-
nation Down to this portion of the
address the speaker has feeling that
he has got something coming in the
way of money from his hearer, but he
must say something new that will in
crease the sum which the hearer has
decided to give.
pitch of action. He must be con-
fronted with duty larger than re-
gard for the speaker. He must feel his
fist doubling up for the defense OF
something, for the destruction of some
threatening thing. He must be led tc
call out: What can I do, tell me what
I can do? Seven minutes must be
given over to this burning flame.
"The address then closes with the
answer to those questions: There is
but one thing you can do. The Anti
Saloon League is your agent. 1t is
here to do for you this duty which you
now feel like discharging. The only
thing you can do is to enable the
league to do by giving the league the
money with which to do it,
81 have put the real essence of this
Sunday address very mildly. 1t i'm.
plies all Of that subtle tact, that adroit
study of human frailty, which tenn
porarily sets man apart from his &C.
customed self.
"But this is mere part of what
am prepared to say with respect te
the AntiSaloon League. 1t touches
the question of the means by which il
operates. 1t does not exhibit its pur-
poses. 1t does not uncover the way
by which its purposes are to be at
tanned. This much will introduce the
general questions which the public has
in mind as it contemplates investiga
ton of the league as an institution"
Anderson DuY.es