Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1920-06-08
THE
S. c.
BECK with
SPECIAL
AGENCY

Dispatch Building, st. Louis,
Mo; Tribune Building, Chi
cago; Ford Building, Detroit;
Bryant Building, Kansas City:
Moore Building, Atlanta, Ga.
h a been representing
newspapers for forty years,
and has always sold adver-
Using on the basis of service.
The S. C. Beckwith Special
Agency represents at the pres
ent time the following list Of
newspapers, which you will
observe touches practically ev-
cry section Of the United
States:
POST-DIsPATCH, St. Lou
is, Mo; TIMES, S a t ! 6.
Wash; CONVERSATIONAL,
and TIMES, Louisville, KY:
PRESS, Philadelphia, Pa;
HERALD, washington, D. c.;
TRIBUNE, Salt Lake City.
Utah; JOURNAL, K n S a S
City, Mo; EAGLE, Wichita.
Kansas; COMMERCIAL. Buff
falo, n. Y; INTELLIGENCE
Err and NEWS-JOURNAL,
Lancaster, Pa; TT NJ E S.
LEADER, New Haven, Conn;
STATES, New Orleans, La;
TIMES, Shreveport, La;
AGE HERALD, Birmingham,
Ala; NEWS-ITEM, Mobile,
Ala: TRIBUNE, Tampa, Fla;
CHRONICLE, Augusta, Ca
ENQUIRER-SUN, Columbus,
Ga; AMERICAN, Charleston,
S. c.; TIMES-HERALD, Dali
las, Tex; EN- TER RISE,
Beaumont, Tex; TINES, "a
P a o, Tex; STATESMAN,
Austin, Tex; TIMES-HER-
AID, Waco. Texas; D l S.
PATCH, Wilmington, n. c.;
NEWS, Jackson. Miss: STAR,
Meridian, Miss; HERALD,
Vicksburg. Miss; AMER
ICAN, Hattiesburg, Nj g s.
UNION. Sacramento, Cal;
COURIER-NEWS, F arg o,
n. D.
In addition to the above
American newspapers, the S.
C. Beckwith Special Agency,
anticipating establishing more
permanent and more profit
able business relations between
the United States and Pan
America. has arranged to rep
resent In this country more
than twenty-five leading Pan
American dailies.
There are twenty-seven serv-
ice men on the staff Of the S.
c. Beckwith Special Agency,
who make 1t their business to
travel 10 all sections Of the
United States and to familiarize
themselves with trade condi-
tions in these sections.
These men sell ADVERTIS-
ING as ADVERTISING, and
show business men who want
to develop profitable trade in
communities where they rep
resent newspapers how they
may do so.
They are not single tracIs
men - that is to say, their
minds are broad in the inter
probation of the services that
good advertising viii give adj
vertisers in their communities.
Their business annually is
enormous because they sell
the advertising principle rath-
er than the medium.
Their experience has taught
them that the advertising sales
man of today who seeks only
to sell his medium rarely, If
ever, sells an advertiser on a
permanent, constructive basis
of operations.
They realize that everybody
in every community they rep
resent must be informed in
al intelligent, consistent, prac-
tical way about the things that
the advertiser wants to sell.
Their publishers and they,
themselves, are always willing
to cooperate TO the extent Of
their power in assisting ad-
vertisers to realize a profit on
their advertising investments
in the communities they rep
resent - therefore it Is but
natural that they should get
a substantial part Of every ap-
preparation that is decided
upon for the communities In
which they represent newspa
pers.
They are IN absolute accord
with the efforts of the Asso-
ciated. Advertising Clubs of
the World to standardize adj
vertising methods throughout
the United States, and they
always have personal repre- !,
sentatives in attendance at
every convention Of the Asso-
ciated Advertising Clubs.
T. F. Flynn and S. w. Do
Bots of New York, ]. w.
Cooper and P. L. Henriquez
Of Chicago; NJ. P. Linn, st.
Louis; J. ]. Farrell. Kansas
City: c. O. Langlois, Detroit,
are here in Indianapolis at
the moment with headquar-
tiers on the sixth floor of the
Claypoot hotel. Their Allan
ia representative is expected
to arrive before this advertise
ment reaches your eyes.
All of the representatives
of the S. c. Beckwith Special
Agency believe thoroughly in
the economic selling power of
Il.