The central record. (Lancaster, Ky.) 18??-current, 1920-09-02

The proof of parccl-pos, marketing
Is In the eating
tried out this method of purchasing
fnrm products for the table and are
eating their food with n relish born
II good food. favored with the sauc"
II economy aud service After all.
the final test 81 this method ~ direct
marketing i the measure ~ satisfac-
ton secured by buyer and seller. In
stances ~ successful parc"lpust sell
rrs. North. South. Fast and West,
which have come 20 the attention ~
the bureau ~ markets United States
ispartment ~ agriculture. prove quite
~ much as pages of theory and dis
cusSion the Immense practical value Of
this method Of buying and selling
While the extent ~ which the people
~ this country ARE marketing produce
through the parcel post l. not definite
Is known. there l. every Indication
that the volume IT business l. in
cr.asiug steadily.
A parcel Poster" Prospers
And there j. every reason why the
pa rrrl.post business should Increase.
Men and women ARE succeeding SPLEEN
didly In building M businesses with
the mail service as their chief aid. or
eours.. the producer cabinet succe'-i
without an accessible market F.: he must
b. sure that he has the Kind and quail
ity of produc. that l. wanted: and he
must learn the art 81 conducting his
business. writing his letters. etc. In
such way "a 30 give satisfaction.
That Il what fruit grower In oregon
has done. For three or four years he
has specialized In marketing fruits.
berries, and Vegetables by parce, post
10 customers in small towns within
radius 81 90 miles. His mailing lirt
now includes about Ion names. ana
his sales amount To about Si.sS an
nually.
By supplying products of extra quail
lty which are carefully erate-i.
packed aud shipped. this man has So
cured additional business through the
recommendation which original pa
irons have supplied. Many of his
customers he has never seen, but they
trust him because he guarantees sat
lsfaction. When an occasional ship
m.nt proves unsatisfactory " il re-
placed free 81 charge and M questions
ar. asked. His business has grown 50
that recently he has bought fruit from
other producers In order 10 supply his
trade. Hut he has always taken par
,lcular care 10 ship only high quality
fruit. 50 that his high standard VIII be
maintained. lie realizes that unless
he does this he will soon lose his pa
irons confidence and voluntary com
mendation-his best business asset.
Down IN KenUcky j. n farmer whose
experience furnishes similar proof ~
the value ~ the parcel post In direct
marketing. This man sells dressed
poultry. eggs. meats and fruits 10
customers In Nashville. Tenn. tn"
business was started two year, aso by
selling 20 n friend who was 50 pleased
With the results that he told his
nelglbors ~ his good fortune
cheapness Not Essential
Other things being equal, purchasers
exp.ct 20 save something over esti-
mated retail prices by dealing direct
with the producers II does not al
WAYS follow that the prizes 81 parcel
most goods must be- below the market.
levels. This Kentuc.lan. for example.
has never catycd to those desiring
low priced goods. Rather, he has huilt
up HIS entire business on the basis
~ high quality. lie l. Just as pariicu-
lar ia selecting customers ~ some Gus
toners are In selecting producer
from whom To obtain farm products.
lie retains his customers by never
breaking his rule. which j. "Sell only
the best" MANY producers would o.
ga slonally be- tempted 10 sell second
grade produce when the order, exceed
ei their supply Of mrs, grade produce.
This Il something which the Ken
tucklan never does. Instead. he
frankly tells his patrons that he II
out ~ the desired supplies and I'M
less otherwise instructed. he will an
the order as soon a. possible.
New EngIsnder Sells EGGS
Up In little town la New iIamp
shire Is n retired business man who
has built up u good trade ~ marketing
eggs direct 60 customers. The business
was started because 81 the unsaiisfac-
tory prices AZ certain city markets.
After some unsatisfactory experience
In shipping with containers Of yari-
Gus kinds. he finally evolved one
o. his own planning. which i proving
very satisfactory. These are nov
manufactured for him In large guam
titles. thus bringing down the cost.
Particular care l. taken In packing