The Belding banner-news. (Belding, Mich.) 1918-1973, 1920-06-23
FAMOUS MANU-
FACTURER MAKES
CONNECTION HERE
THE WINCHESTER COMPANY
APPOINTS LOCAL STORE
IT'S REPRESENTATIVE

The appointment of the L: Frank
Ireland Co. to sell in this community
the new hardware and sporting
goods manufactured by the VIM
chester Repeating Arms Company, is
announced. And in the opinion of
leading merchants it is one of the
most interesting and important de-
velopments the local retail trade has
known.
First his family, next his dog,
then comes his Winchester, in the
love of the best type of American.
Almost every family seems to have
possessed a Winchester at one time
or another, and the love and respect
for the good old gun is just about
universal And now that RECENTLY
there have been many new additions
to the Winchester ~family', there
is wide popular interest in the new
cousins and other relatives of the fa-
nous repeating rifle.
Fifty-three years ago the Winches-
ter repeating rife was placed on the
market by the Winchester Repeating
Arms Company of New Haven, Conn.
1t was a good rife, in fact the first
truly successful repeater and almost
Immediately achieved great popular
ity. This first success was made Sc
cure by the strength and vision Of its
makers, one of the first American
concerns to build with the purpose
of gaining and holding a dominant
place in the worlds industrial arena.
So large was the part played by the
Winchester rifle in the settling of
the great west and establishing law
and order, that the name Winchester
came into common use in place of the
word rifle. And so high was the
standard of manufacture maintained
for it, that it was soon the favorite
hunting rifle all over the world.
Improved models followed in the
course of time, including the first
completely successful repeating shot
gun. And with the coming of smoke
less powder the Winchester Company
commenced the manufacture of am
munition, to insure Winchester users
the best possible cartridges and shot
shells for their rifles and shotguns.
This proved to be an especially good
move; for the continued superior
shooting qualities of Winchester arms
have for many years been partly at
tributed to ammunition being made
for them in the same plant, by the
same organization.
Now this great manufacturing es>
tablishment, tremendously expanded
in the gigantic part it played in the
Winning of the World war, is ap-
parently branching out to make all
possible use of the additional know
ledge, experience, and equipment thus
acquired. New articles being made
already include tools, cutlery, fishing
tackle, flashlights, skates, etc. With
half century of experience and un-
excelled equipment entering into
their production, it is to be expected
that these new products, made in the
same skilled and workmanlike man.
ner as the famous Winchester guns
have been made for so long, will have
merit above the ordinary.
To the good fortune of the many
old. friends Of Winchester in the
community who will be the first to
wish to examine these new articles,
We have here in town a retail hard
ware concern of such high standing
as to be one of the first exclusively
selected to present these new Win
chester products to the buying public
The agreement thus carries with 1T
the privilege and responsibility of
representing the manufacturer more
directly than any retail merchant has
heretofore done in the case of the
Winchester Company.
A special invitation is being ex-
tended by the Winchester Company
to all its friends in this district to
visit "The Winchester Store" and
see the latest additions to the Win
chester family" And as the T.
Frank Ireland Co. are likewise invit.
ing everybody to do so, the store is
enjoying a regular "old home week"
of Winchester visitors. New friends
will Of course be equally welcome
with old Winchester acquaintance.