New Britain herald., 1920-11-10
ALL IN READINESS
 10 SOLICIT FUNDS
Hospital Drive For S6OO,OOO Begins Monday, Mo-
 vember 29th.

The drive for s6oO.ooo to be used Tor the benefit of the New Britain ! General hospital will be held in this 1 city, starting the week Of Nc cv.rahor 29 and closing December 6, it was announced at a meeting Of the pub 1 icity com mistee Of the drive last night by Chairman Clarence Bennett of the drive committee During these days the people of the city will be asked to contribute to Q cause whose bcnent is most obvious to all and it IS expected that tine full sum will DC realized in the shape of cash con- trlout'ons Or pledges extending over period of possibly two years
 The campaign wilI be conducted much on the line of previous drives for funds. T. has rofresIs-lg distinc- ton from most of these affairs, how ever. and that is that every cen which is raised locally will be applied di- recty to the hospital excepting such small expenses as will be caused by aGNertistng features. It is often the custom to place an outsider in charge or these drives and he usually col Ie@ts certain percentage of the amount raised as his share, over and above the advertising costs. Tn ad- dition, it is expected that the expense of the campaign will be underwritten by local people beforehand, so that every dollar which is solicited will go 100 per cent to the hospital.
 Clarence Bennett, director at the meeting of the publicity committee spoke of the work of the administra- tive committed of the drive and its policy. He was enthusiastic over the way plans had been shaping and was confident of results.
 Posters Local Work.
 Sc intensified is the local idea in c-nnection with the drive that the posters, 2,000 of which will be used, were made by a local man, A ". Stipek and posed for by a local nurse, a patient at the hospital and a New Britain doctor. They will be printed here. The posters will be reproduced from the photograph as taken by Mir. Stipek. They represent nurse standing by the side of 9 sick bed upon which is a patient in care of a doctor. The nurse holds out her arms in appeal for aid These post CTS will carry the slogan and the date of drive with the amount expected.
 An intensive advertising and pub- licity campaign will be carried out, to drive home the facts that the hos pital Is needed by everyone, and that it must be amply supported: New Britain needs bigger ana better hospital and the spirit of the cam paign will be to 20 get it.
 There w.E he four minute speakers in the theaters. appeals from the church pulpits, motion picture slides in the theaters, and other advertising stunts will be used. The committee has ordered 25,000 buttons, which will carry the slogan of the cam- pairn, and these will also be dis tributed when pledges and contribu- tions are given.
 Sub-committees appointed last night follow: Posters, auto display signs and seals pr. T. l.. Reeks and A F.. MagnelI: poster distribution. D L. Bartlett; thermometer and bill post ing. NJ. Smith; newspaper advert;s- ing, w c. Kranowitz; newspaper pub licity writing, 8. c. Kranowitz: thea ter slides. A. E McEvoy; buttons, L. A. sprague; headquarters. Johnstone Vance; church appeals, H. V. Camp.