The Arvada enterprise. (Arvada, Colo.) 1908-1970, 1920-12-09
PRINTER HAS TROUBLES
AS WELL AS OTHERS
Some Of the Things He is up Against
When He Triss 10 Reduce Prices
on Advertising, Job Work and
Other Shop Products.

Other Shop Product.
1.-THE time has come the walrus
said, to speak of other things; of
boots and shoes and sealing wax, and
cabbage and kings"
The election is over and the clouds
are rolling away. Soon will come
the dawn of day in which the vict-
ors at the polls will take their sue
cess as 4 matter of course and the
1osers will have salved their wounds.
s'The government at Washington
ttill stands" so we might as well
get back to earth, says the Weld
County News.
Your newspaper advertising is
costing you more than it ever cost
you before. Your printing bills are
higher than you ever paid in your
Wife. Little jobs that used to cost
q dollar or two cost you five or ten
now. Newspaper subscriptions which
formerly cost you 81 cost 81 or more
today.
There must be something wrong.
Sure There is, but it goes further
back than the business office of your
Newspaper Of the books of your job
printer.
Your newspaper, for instance, wa.
printed in 1915 on paper which cost
the publisher 8 3-4 cents pound.
Today that same paper (the same il
name only, for the quality has faller
off until it is the veriest yellow film.
ty) cost him Is cents a pound, when
he can get it, and he can't get it
within a generation Of the day when
he places his order. He used to buy
it in ton lots or more, getting the
benefit of a reduced price, but today
he buys in small quantities because
the supply houses can't furnish 1t in
ton lots.
When you ordered q little booklet
In 1915 It was printed on machine
finished book paper which cost 8 l.
cents = pound. Today the same pa
per costs Fl cents a pound. Your
Your letter heads were printed C
bond paper costing 8 3-l cents c
pound. but today the same paper
but Of an inferior grade, costs q
cents a pound. II you wanted .
postcard job printed that cost the
printer $2.10 per 100 sheets. bu'
today the same 100 sheets will cost
him $5.75. The cardboard on which
auction posters were printed cost si'
cents = pound in 1915 and now
costs 20 cents = pound. The ordir'
ary envelopes which you use in your
business wholesaled at CLIO per
thousand in 1915 and today they
cost $3.50, and the tough manil;
Of 1915 cost $40 pei
thousand against $500 per THOUSAND
today. And all Of the work is done
by men whose wages ran upwar
from $42, instead Of upward iron
$22 as in 1915.
These prices are not Pigments Of
vivid Imagination. They are actun
prices taken from the catalogs %
Wholesale paper houses for 1915 anf
lo20-the same paper houses fror
whom your publisher bought il
1918 and buys today. They are no
subject to trade discounts or othe'
patriotic reservations. They are
actual cash, rockbottom prices.
Your hope that present price,
mark the peak Of the constant in
crease. but you don't hope ii will
half the fervency that marks the
eternal hope in the breast Of your
printer or the publisher Of your pm
per. Nobody realizes more kecn''
than he the fact that there is limit
beyond which prices for printed mat
ter and Newspaper advertising can
not 20. Already the increases have
been met by consumers with a par
tial decrease In the volume Of bust
ness but still the demand exceeds the
supply Of raw material which the
printer and publisher can get.
He wants prices To come down
and come down At Once. Increase
his retail price ~ he may. he cannot
arrive at level where his sctunl me-
profits will equal his net profits OF
1915, provided he wns working thc'
on Q proven cost basis. The mnrke'
in which he buys his raw mntcrin' J.
- uncertain ~ March weather. he
cannot contract with safety today
for work to be done tomorrow, FOR
he cannot guarantee either the cost
Il the raw material or his ability to
get Il At shx price. Legislation
can't help him; nothing can help him