The central record. (Lancaster, Ky.) 18??-current, 1920-08-12
Dealer Comments on
Popular Misconcep-
ton of Automobiles
Chief Purpose In
Life.
Quote. Figures Showing Great Per
een,sse % Car. Are Bought for
Busine. Uses, Recreation
I, Secondary.

know just how many persons IN Ian
caster use their automobiles solely for
pleasure or even primarily for pleas
ure". Kinnaird Brothers remarked the
other day when they heard someone
comment on tho growing number Of
pleasure cars" on the streets.
Kinnaird Brothers who are the
Dodeg Brothers dealers in this city,
said IL seemed preposterous to them
tina, people sho1ld continue referring
% passenger cars as pleasure cars"
when the main streets ere 50 choked
With automobile traffic d''v.ng bust.
ness hours.
Certainly they DO not imagine
that all these people dr.Ing cars
through the noon and evening rush
hours in the downtown section are
out for joy rides" they said. "Nor can
they find one cut Of hundred cars
anywhere. any time Of the day, that
are travelling about aimlessly. with
no object or destination. In the eve
ming, IL is true. hundreds Of persons
take their cars out for recreation
drives. but this in incidental TO the
cars chief purpose in life. During
the day il is in business. Even the
fine limousines occupied by ladies and
driven by Iveried chaufeurs have
their business missions In fact.
these people depend on the motor car
exclusively as a means Of transpor,a-
ton.
Even newspaper editors some
times thoughtlessly write articles
about the great sums Of money being
invested in motor cars, to satisfy the
American craving for pleasure Such
editors usually admit on analyzing
the conditions that have created the
tremendous market for automobiles.
that they had the wrong viewpoint,
and are glad 20 state the other side Of
the question. II Is the realization
10 sunsu slq!ssod ,ssq sq, - " luq,
local transportation; the best time
saver; he best conserver Of health.
Why should people who have the
means to buy an automobile continue
to subject themselves to the ineon-
veniences Of the street car. or 10 the
costly delays Of the horse and wagon?
To cling to the slow, old-fashioned
methods would not be characteristic
of the Americans determination to
progress.
A newspaper IN prominent west |
ern city not long ago published an
editorial speaking rather disparaging.
ly Of this modern tendency TO rush |
70 the motor car market, money or no
money, and somehow. get possession
Of pleasure car The Dodge Broth.
ers dealer in tina; city promptly took
exception 10 the article. He looked
up his records. Just 20 verify his own
opinion and found that out Of IS cars
he had delivered during the preceding
month. IL were bought for business
purposes and two for business and re-
creation. All but two were passen.
ger cars. Eighty per cent were paid
for in cash. He wrote a letter 10 the
editor. giving him the figures and add
ing some comments Of his own. The
editor promptly responded with an
other editorial presenting the subject
in a new phase. He made all the
points the dealer had made ana added
some Of his own. showing that the
motor car is bought and used primar-
lily for business purposes and that the
reereational thought is almost invar.
iably secondary in the mind OF the
purchaser
80 il is that the misnomer pleas
ure car continues TO exist. People
do not stop 70 think and analyze. But
when they do, they quickly realize
where they were wrong, just as this
editor told the dealer in a letter.
THE motor car 10 a public neeess.
ny and will continue 10 be a necessity
Just as long as stores and offices are
open. and new buildings are erected
and men 40 10 work" adv.