The Washington herald., 1920-07-27
BETTER THAN $3.50


fecty willing that you the people shall supply the
money to do the financing. but they take mighty
good care to keep control in their hands just
the same. .--a
Then, if success does not come. the organizers
have not lost any of their own money and gen
orally speaking. they do not worry a great deal
about how much the public has lost.
On the other hand, if success docs come, then
those in control manage to take for themselves
in one way or another the biggest part of the
ings, only distributing enough crumbs among
stockholders to keep them contented.
1t is something very much out of the ordinary
therefore, for men TO organize a S15.000OO0 com
pany and put into it their money in large
sums and then, after putting into it pretty nearly
all they possess, find themselves owning minority
interest.
Only men who believe in playing square with
their fellows, and who believe, ALSO that the rank
and file of the people play square, will invest
nearly their all in enterprise in which the
people as group, may if they wish own 60 per
cent of the common stock-the only kind of stock
issued to anybody There are no bonds, nor any,
thing else just common stock.
so per cent of ownership is better than 80 Der
cent of ownership, therefore this proposition is
better than $3.50
When asked the president of the company why
he and his associates did not secure for themselves
at least 80 per cent of the common stock. he an
swered: I'VE bought together, all the common
stock we could with the money we had; further
more, we have wish to CONTROL we want the
people TO be real partners in this enterprise they
will insist a square deal for everybody, which
is exactly what we, want; and there is profit
enough for us all if we succeed, as | am 100 per
cent will
l can't tell YOU in this letter all have learned
about the president and general manager of this
company, but will tell you something which NAV
make you eager TO read what wrote about him
long before either of us had any idea that we
would do business together.
met the president socially couple of months
ago. | did not know that he was engaged in q
business that would lend itself to advertising. I
heard him tell a small group of friends some Of
his experiences, which were most interesting But
the thing about him that impressed me most was
his intense Americanism and the views be ex-
pressed on the un-Americanism which is running
wild in this country to-day.
Ny business is advertising ng-not writing stories
for newspapers-but presumed to write story
about this man, which thought might influence
many young men to realize the opportunities this
country offers them forwarded the story TO sew
eral newspapers. but it was printed in only very
few, because presumably, did not write it as a
trained newspaper writer would. and furthermore,
the fact that am engaged in advertising work un-
douh1edy influenced many managing editors TO
believe that | trying to put over on them a
free publicity stunt of some kind. Notwithstanding
| was particular TO state in nv letter to them that
wrote the story solely in the hope that if printed
it might have good influence on the youth Of
the land.
1t came TO pass that the president of the com
pany requested me to conduct modest advertis-
ing campaign in daily newspapers which he re-
CARDS. as do, the most direct and most economical
way to place any proposition before the people
He and his associates good enough TO say
that they liked my frank way of telling things and
said furthermore: "Our proposition has no secrets,
which we know appeals to you-so 60 to it and
tell the people all you know about us and do so
in your own way"
any of you TO read the story | wrote
about the president, will mail you copy, if you
will send me your and address, Go f. I. .
Howard Company, Inc- III West 46th St, New
York City.
But am going to unfold to you, in this news
paper, the whole story of the men and the com
pany-and then when you have it before you, you
will be able to decide whether you want to travel
along with group Of men in developing one of
the greatest industries in the world, and sharing
with them the good fortune expected.
My next letter will appear in this newspaper ,io-
morrow. '--~1----