Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-11-20
NEW DISPLAY OF
TANLAC BIG HIT
Unique and Attractive Display
OF Celebrated Medicine At
tracts Much Attention.
COST 100000 TO PRODUCE
Is In Ten COlOrs and Is Work
of One 0f Americas Greatest
photographic Artists.

An advertising display which has
attracted unusual interest has been
placed in the show windows of the
Grant Drug Company, the Tragic
Drug Company and the Eaton Drug
Company in this city. the local agen-
cics for the wcll-known and highly
successful proprietary medicine. Tan
lac.
The display is not only interest
Ing from an advertising standpoint,
but is educational, combining in an
attractive and artistic manner beau
,iful scenes from many foreign
countries where the ingredients of
this preparation are obtained.
1t has occasioned such favorable
comment In the city that the nro-
prietors of tho stores state that IL
will remain in their windows several
days longer.
Work OF Great Artist.
The display is the work of one Of
Americas greatest photographic ar
lists and the manufacturers of Tan
lac state that the total cost will cN
coed sixty thousand dollars, which is
said 10 be = record price for win
dow displays. IL is in ten distinct
and natural colors. and presents
scenes from the Rocky Mountains.
as well as from Europe. Asia. Peru.
Egypt and other foreign countries
The natives are seen in their natu-
raj habitat and environment, gath
ering the roots. herbs and barks that
form the medicinal ingredients OF
Tan!ac. packing them upon the backs
of camels. elephants. llamas and
other beasts Of burden for trans
portation by land and sea 10 tho
Immense laboratories al Dayton.
Ohio. and Walkcrville. Canada.
One OF tie most striking features
nf 1isntly ha tn,
of the magnificent laboratory at Day
ton. Here the artist has very cf-
fectivc!y and impressivcly portrayed
the popularity OF Tanlac by intro
ducing a group of people in all
walks Of life who are looking mt
the Tanlac laboratory with cxpres-
sions OF confidence, plainly indicut-
Ing their belief and faith in the
medicine.
Another distinctive feature is tho
bulletins accompanying the display.
They tell briefly and concisely Of the
marvellous growth and development
of Taniac, until today IL has the
largest sale OF any medicine of it's
kind In the world. These bulletins
authorities az to the therapeutic
value and physiological eTec; Of tho
medicine.
OO.00O Bottles a Day.
From these bulletins one also
learns that the new Tanlac labora
tories at Dayton and Waikervillc
have combined daily capacity or
$4,000 bottles and that the medicine
is now selling at tho rate OF an
proximatcly 100000 bottles per
year
That Tanlac is a preparation OF
exceptional merit has never been dis
puted. which accounts for Its tre-
mendous popularity and large sales
throughout the country. It is n pow
erfui reconstructive tonic and body
builder and has far-reaehinE and
most beneficial effect upon the entire
system. Many strong local indorse-
ments, from those who testify as TO
the benefit they received. have ap-
peared in tho columns of this paper.
The manufacturers of Tanlac are
firm believers In newspaper adver-
Using and have forcibly presented TO
the public the merits OF their prod
uct In this way. Their total annual
appropriation for newspaper SPACE
exceeds ono million dollars. Their
copy appears in practically all OF
tho leading daily and weekly news
papers throughout the United States
and Canada.-Adv.