The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1920-03-19

with his customers. Mr.. Mann said
that the merchants should not labor
under the false impression that in
dull times he should lay off in adver-
Using. That is the time to redouble
the effort to get business through the
medium of advertising.
In sending display advertising to-
| the ,compositor, great pains should be-
| taken to plan the same in such
II amer that the printer knows what
is desired. The diagraming OF the ad.
e,tising Is essential Everything
should not be left TO the ingenuity Of
, the printer. If the merchant is not
| capable of this diagraming, copies of
j properly displayed advertising can be
| obtained from the jobbing houses:
| This is worth while. for the newspa
pers are willing to aid in getting bus
mess if they are given a chance.
| When advertising a special sale,
Mr.. Mann said that the store should
, be made to correspond with the ad
vertising rIln in the papers. BY all
neans get up your advertising SO it
will be attractive.
In spring and fall openings, the
speaker advocated all merchants
combining in getting out a special
edition of the local paper setting forth
| their wares He would advocate the
sending out of say 5000 copies of this
! special edition to the public.
Address by voiIand.
Fred Voiland of Topeka. Kans.. a
man who saw considerable service
overseas in relief work during the
world war. took for his subject
I America ami Business His was one
OF the most stirring patriotic business
address ever delivered in this city.
I Mr.. Voiland said that one Of the
first duties of American citizenship
was ito understand, and know Ameri
ca first" At the opening OF his ad-
dress, the Speaker said that at the
outbreak Of the World war, America
Hacked cohesion, and national indig-
nation. The speaker said that over
two million soldier boys fought for
The right in fee simple of that privi-
lege. We had been for the past 100
years asking for merchant marine,
and now with the close of the war an
American merchant marine is flying
) the Stars and Stripes on 24S of the
tonnage of the world.
When the war broke out in 1914
The financial center of the world was
in London, but it gradually moved
westward to New York City, and now
the United States is the financial
mistress of the world. Since then we
have turned to the aid of stricken
Europe, and have taken mortgage
on the countries there. We have here
in this country all of the resources
of the world. while Europe lies pros
trated by the mailed fist of the Hun.
They have devastated hundreds OF
miles of Belgium and France and
have ruined industry. They even de-
stroyed the churches. because they
knew that Catholic France would re-
build those, but they knew that it
would be impossible to rebuild the
factories. = In the ruthless destruction
of the industries, Germany hoped to
win supremacy in trade, which her
vast armies could not gain in the
markets of the world q
Did Not Destroy ereweries.
"In all of that two hundred miles
of devastation over which l trav-
eled, the Hun did not destroy one
winery or brewery but trampled into
earth every other thing of use in that
country, thus showing the beastile
| tendencies of the German hordes. !
have seen hundreds of car loads of
/ machinery returning from Germany
after the armistice, broken and use
less. For this reason Europe cannot
recoup without the aid of America.
| She needs American lumber, coal. ce-
in uAr1rt in haf
goes to build up industry. The Saare
basin, one of the best coal and iron
producing centers in Europe has been
laid waste by the hun, and it will
take years for the shafts and tunnels
/ to be put in working condition. That
| is why America loaned Europe nine
teen billion dollars. America will
have to finance Europe, before Eu
rope can pay back what she owes. For
/ this reason no man at the present time
can predict how long present price
levels will remain where they are.
The wheels of our manufacturing
plants will have to turn as they new.
err did before, because Europe has
nothing. .--, sac, -.
! America Will Live,
"In the face of all this, ladies and
gentlemen, ] want to say that when
the next man comes to you raving
about the future of America tell him
that America will live long after men
of his ilk have passed into dust. 1t
is true that America is now going
through a great period of unrest and
complaining. In this unrest and wish
for the return of normal conditions,
we forget that for over four years we
planned for no other purpose than to
destroy both life and property. Every
thing was used for that purpose but
the morale of the men. 1t was then
that the radicals got chance to
preach. s..,
| 81 want to tell you gentlemen right
here that the parlor bolshevist is a
great deal worse than the /. W. W.,
for the latter fight in the open., where
we can deal with them effectively,
while~the former are an. unseen foe
we cannot reach. There are just such
lmen in. your state and in other states
of the union. They ought to be plac-
ed on the ark Beauford and sent Ito
the country that appreciates just
what they talk" (Great applause and
i cheerS) ,-..
There is a great task before the
business men of this country for you