The Idaho Springs siftings-news., 1920-01-02

member has fixed in his mind a home that will
cost $1,000, he must have at least $500 for the
first payment. Split $500 up into weekly pay
ments of an amount the club member knows ne
can save and the goal, and the length Of time it
Will require to reach that goal, will be known
Then the objective of the member is fixed.
The next move in forming successful club il tb is
10 place Lsfure TN people OF the community tne
advantages of owning home and to st1mulate
the desire to home that every normal man
has.
To dverge bit and to illustrate how astute
merchants capitalize a latent desire consider for
minute the methods of the makers of garments
for women. They depend almost entirely In
marketing their goods on illustrations. There Is
not magazine in which is not displayed pictures
that show the beauties of womens clothes. Wom-
study these pictures, and as they study them
the desire to possess attractive clothes grows.
Thus is this desire crystallized into sales
This is equally true of pictures of fine homes.
There is not a woman-and there are few mem
who will not give more than passing glance to
home design. They may not know it. but 1t is that
inherent desire to possess a home that causes
them TO take more than a casual interest in this
picture. Mentally they consider the advantages
and disadvantages the beauty or lack of beauty
of the home they looking at. judging it. of
course, from their own ideas of what home
should be.
This dissertation on how the banker and builder
can successfully inaugurate an "Own a Home Saw
ings club is made to take those who Will be ap-
preached this subject into their confidence. 1t
is .'peep behind the scenes" But If it has the
effect of bringing to the minds of persons who do
not their homes some of their mental proc
esses, thereby giving them an opportunity to ana
lyze their feelings the subject of home owning,
the revelation will be worth while
Owning home brings more happiness than the
possession of any other thing, several
things. We all have homes it is true and take
pride in possessions. We furnish them to
the best of our ability and in accordance with
our tastes. But this is as far the goes
who lives in a house he rents. He has nothing to
saw about how the exterior looks; neither did he
have anything to do with the planning of the in
terror. Just now too, he is unable to make much
of a choice in exterior appearance and interior
arrangement; he takes what he get, and is
thankful fer four walls and roof.
How different is the home of the man who has
planned and built his residence. The exterior of
his home approximates his ideas Of what is at
tractive; the interior arrangement conforms to
his ideas of comfort and convenience. But the
greatest satisfaction Of all is his pride of posses
sion
The pleasure that comes from owning the home
is not its only advantage Owning a home is
business asset that brings many opportunities for
financial advancement. To the salaried man.
ing a home means that he is more stable en-
ployee than the man who rents and has ties.
All other things being even, advancement is
offered to the home owner every time in prefer
enee to the renter. And when the time comes
that the home owner has an opportunity that
ouires an investment, he has the best asset in the
world on which to borrow money.
In this rapidly growing country there thou
sands of men who have saved their money and
horabt homes for no other reason than to have
homes And in few years they have been
nrsed by the realization that their properties
have greatly increased in value. l met one such
man only few days ago He proudly told
tbat he had built a home a few years ago and
Maid all but 81 400 of the cost-$3,400 Now, he
hod fplpd he MI lis
denomination to have home of his own had
not only caused him to save $4,000, but he had
more than doubled his money. Not all home
builders dc. this it is trie, but a majority do
The ideas have presented here for the consid-