Estancia news-herald. [volume] (Estancia, Torrance County, N.M.) 1912-19??, 1920-04-29
PAPER SITUATION
IS VERY BAD

ohu pOuSuo CIOuBH paper w 100
until the first of the coming July
That was one time that he mad
a correct guess.
The paper bought at that tim
cost $5.25, $3.50 and $5.65 per CIV
in Kansas City, which was higl
price. The price is now $40 pc
cwt.
This is not the worst of it-al
authorities say that a considerable
number of small publishers canno
get paper at any price, and will
have to suspend, because the capac
ity of the mills is not sufficient tt
supply all demands.
For the past six months congress
has been chewing the rag" abou
it, but doesn't do anything.
Whether the paper situation il
wholly or partly due to profiteering
we can't say. We only know thai
papers like the News-Herald cam
help themselves-they have to pay
the price or 60 out of business.
Seeing the end of our print pa
per supply, the publisher recent!
wrote to the Kansas City Paper
House, house from which we have
bought paper for nearly thirty years
placing an order for twenty reams
of paper, and asking the opinion OF
the House as to whether it was ad.
visable to place an order for a
years supply, or wait until latel
IN the summer in the hope that
prices would decline.
In order that readers may see
just what one Of the largest and
oldest paper houses west of Chicago
thinks about it, we print their re-
ply below:
KANSAS CITY PAPER HOUSE
Kansas City, Mo.
April 21, 1920.
Mi. J. A. Constant,
Estancia, New Mexico.
Dear SIR
We are pleased to acknowledge
receipt of your order for 20 reams
of 24x35-31 Island News Print, say.
ing you will want this shipped not
later than May 25th.
We are expecting to receive an
invoice for two or three cars of pa.
per within the next week or 10
days. Of course, that paper will
come along about the 18th Of May
or probably a littie later, but we
will accept this order and ship it on
receipt of those cars; it may be pos
sible we will get it out a little
earlier than the 25th of May. Til,
reason we want to ship this as soon
as our cars arrive is that we are
having more demand for print pa
per than we can supply and the sit
uatian is not getting any better, ir
fact, 1t Ia getting worse all the time.
We are confining our sales strictly
to our REGULAR customers, turning
down all outsiders, so as to be sure
to take care of our regular trade.
You will see very much higher pric
es and it is going to be very much
harder to get goods within the next
two or three months, and we see nc
hope of any relief within a year
Our honest opinion is, you had
better place an order with us fol
the 85 reams and if we cannot sup.
ply it all at one time, we can sup
ply it as our cars come in between
now and the first Of July. You
will not only save considerable in
the PRICE, but it may be the means
of your having paper when other
papers will have to suspend publ.
cation. We would not think Of
saying this to you under norma!
conditions, but we feel we can take
care of you for this amount of pa
per and we want to do 1t, We are
giving you the facts just exactly as
they are.
Kindly let us hear from you.
Yours truly,
Kansas City Paper Heuse,
II, D, THOMPSON,
Sales Manager
Relying upon this as sound advice
we have placed the order for enough
print paper to run on the present
basis until the first of July, 1921,
and will have to pay $40 or more
per cwt for it, all quotations being
subject to change without notice
and all changes these days being
upward.
We will thus get the paper to
keep the News-Herald going another
year from the first of the coming
July.
But to pay such prices for paper
and at the same time keep soul ant
body together, we will be compelled
20 rrnf ranra for a,Ir v,voJ,,ot
Last fall patrons were told il
these columns that when the suppl!
of paper then on hand was ex
hausted, provided no relief was il
sight, we would have to advanc,
prices. We have STAYED it off long
er than anybody else we have hear,
of, but have to come to it.
Beginning July 1st, 1920, tn
subscription price of the News-Her
aid will be 81 per year. Subscrib
ers may pay in advance, if the
wish, at the old price of $1.50.ia
any time previous to July LIST. W
will try to send notices shortly I
all subscribers showing the date t
which they are paid.
From and after July 1st prices o
advertising will be as follows:
Display advertising, 15c rer CO.
umn inch, having been heretofor
12kc, and PIP to tw9 years ago lot
The rate f9r loyal readers Wi
he advanced fran Sc per line to Z
per line, each issue,
The price for 1=inch cards, here
tefare as per year (absufdly Low
and we don't know why we let
60 that way SO long) will be s7,b
per year,
This makes fair division Of th
necessary increase between sui
scribers and advertisers.
All continuous advertisers receiv