The Nome nugget., 1920-10-16

III confronting the people of AL
 .oday is how 10 induce increased
 nent of .hc territory by people
 will make it their home anc to
 the attention of capital 70 its
 esources and development possi-
 Alaska is to achieve a greater
 of development than obtains at
 resent, more people must be in-
 to come to the territory and
 l must be made aware of the al-
 unlimited opportunities for prof
 investment, This is universally
 nized in all branches of the fed
 government having to do with
 ,rritoiy and also hy the territor-
 ,vernment. both of which are of
 ne mind that exploitation of AL
 $ remarkable resources can he
 we'd only by properly advertising
 the country has to offer to the
 tor and settler
 flowing their recent visit to Alas
 ;ecretary of the Interior Payne
 Secretary Daniels of the Navy
 red that Alaska must be given publicity. Both officials admitt- nat the visit had opened their
 regarding the development needs territory. Being to a great eS-
 cognizant of Alaska's potentiali-
 probably through the medium of 'mment reports, they were, in
 own language. "amazed" at the
 tions they found. Although vast ah producing potentialities were ly discernable on every side. they l, to their great surprise, thrt nd of land filled with the hum man industry. such as might be ,ted in view of the known pres
 of immense resources, industry
 confined almost entirely to the
 easiest of exploitation. with the finder lying dormant because of lbsence of essential means of de- 'ment. After study of the sit n. they both suggested public as the remedy-in other words cruising"
 acognizing that the desired results be obtained through the medium lvertisinE, the matter resolves it. into q question of methods. The tnination of the best method for mplishins the desirsa publicity is an easy one. howarer The pub Y question has been lne of the est nuts to crack" that the nher of Commerce and civic as rtions of every section have had cal with. This was due principally he fact that wherever it became ssary to further the development
 district or locality hy publicity 1ods. the business men. who com- the bulk of the membership of mbers of Commerce or Commercial s. find it necessary to continually down into their pockets to defraS costs. Being usually few in num- this entails burden of expense ,h no more than very very few conviently bear. The country z so new and remote from the es needs far more publicity than Chambers of Commerce or similar can ever hope to pay
 The costs of conducting an eff i've advertising campaign are so v that it entails too much dig on the part of those who are will to contribute.
 I the Second Division the Nugget heretofore willingly and practi- 7 at it's own expense borne the est part of the burden of advertise the district. But the reduction in iuction and industry during the year or two has erected situa- in which this journal is no more to carry on free publicity on q e scale than any other business . For many years and at every we have printed half es. full pages. double pages. and lberless columns of reading mat aimed at "boosting" the district urces and aiding their develop t. In addition we have frequently red under many difficulties and ficaps in securing special articles have devoted practically whole ions to reporting Chember of ,merce meetings and hanquets, al s with the object of furtherihg the lopment of the district and ter V. We have found. however. ike business mems organizations. that ; too big a financial burden for a newspaper to keep up on the