davidaulloa/AmericanStories huggingface dataset:
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08
Better Business Bulletin No. 4
"YalueS Tn to s."

Mr.. Merle Sidener, chairman OF the Ma
tional Vigilance Committee. Associated Ad-
vertising Clubs OF the World, recently re-
marked, it is astounding" that business
men. successful and reputed 20 BIO OF more
than ordinary intelligence. should permit
such deceptive and sale-defeating phrases to
creep into their advertising copy Values
up to s. for the purpose OF creating a
desire for merchandise offered, has been SO
abused through such long period of years
that the effect is not only discreditable to the
specific item but casts shadow of doubt
upon an entire organization.
Coupled with this is the fact that there is
no reasonable defense for the use of such
phrase, since, in case number OF articles
at varying prices offered for sale at a
uniform reduced price, it is the most logical
procedure to list the various values, either as
to former prices or former price and quantity
The simple truth is that in most cases the
man who says "values worth up to" is at
tempting to create false impression as to
the worth OF 4 majority Of the items offered,
and seeks to escape moral responsibility by
quoting value OF small percentage OF the
lot.
The Bureau earnestly recommends the
avoidance of this phrase in advertising copy,
and suggests that advertising writer's bear In
mind the advantage Of being exactly specifc
At every possible point
The Better Business Bureau of Richmond, Inc.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

n. 3. Knight
3. T. Learning
Raymond MnsseJ,
linlph Dombrower
Robert Saville
". s. Campbell
Gcryas Taylor
Il. n. Ezekiel
IL. l.. Harrison
Address all COM
niunicatlons reluI-
Ing to Inc ber-
sap md club nf-
fairs 10 Raymond
Masns y. Secretary,
So. u box $50.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08
The Program TODAY

Will be the fifth discussion Of the
Eight Advanced Business Confer
ences. The question:
Can Generally Consumed Product,
With Established Distribution, be
Advertised Most Effectively Through
Magazines or Newspapers"
The magazine side will be presented
by b. Morgan Sheppard, publisher
OF the Southern Planter; NJ. S.
Knight, advertising manager Of the
Times-Dispatch and Evening Dis
patch, will present the newspapers
side.
The luncheon is held at the Hotel
Richmond, and begins promptly at
o'clock.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

= Globe Clothing Company's copy October 5th
includes an attractive picture of boy and
dog in profile view. But both dog and boy
have turned their backs on the remainder of
the ad and are looking at some cigars a cou-
pie of columns away. Have the cut look into
your own ad, Mr. Dettlebach
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

A little heart-to heart talk along the lines
OF what the Chamber of Commerce is doing
In the way OF promoting the business of
Richmond Industrial plants by stimulating
the women OF the city to give preference to
Richmond made goods, price and quality con-
sidered. may not be amiss in TRUTH"
which aims to get at CAUSE as we'll as to
show EFFECT. The Chamber insists in its
preachmcnts to the housekeepers that just as
good goods made here in home plants
and manufactured by home labor, as can be
bought from any other market TRUTH"
makes no denial OF this-on the other hand
the Chambers repeated statements are very
likely all true. For a certain, Richmond
made products which have come into the
home OF tho writer stand every test as to
quality and price. Therefore, these are not
issue, but may be taken as acceptable fact.
Nor is there much reason to believe the
Chamber, IL persistent, will fail in its effort
to establish proudly patriotic attitude among
the Richmond housekeepers. Women are
quick to respond to appeals OF this nature
1t has been their principal way in the past Of
helping along their home town. 1t is the
sort of work in which all, without single
exception, can engage in. and their sympa-
thetic cooperation with the Chamber may be
looked forward to.
But the Chamber put 1t over for the
manufacturers IL the manufacturers do not
get into the fight and do their full share?
Can the Chamber convince the women that
satisfactory articles for everyday use or con-
sumption are manufactured here and expect
the campaign to prove an unqualified success,
It could be, If the makers of the articles
do not get hep and tell the women what
they are making and what they sell it for?
1t has been estimated that there are $4,000
homes in Richmond. This means conserva-
lively $4,000 housewives Every blessed one
OF these women buy almost daily from the
market foreign-made articles similar to the
ones manufactured in Richmond. 1t Is not
their fault they do not buy Richmond prod
ucts. They know nothing about them. The
Richmond manufacturer does nothing, or very
little, to tell them about his goods
The Richmond papers carry regularly ad-
vertising campaigns directed to the sale OF
foodstuffs and household utilities made North
in Richmond under the noses Of manufactur.
ers of precisely the same, perhaps a better
article of merchandise.
The Chamber has undertaken task that
on the face OF it appears appalling The or
ganization may be able to carry it to success
Richmond and give them something to think
about in the way Of their duty to their home
town. But the Chamber must be backed up
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

Who is that man &C. d. S." who signs
the Better Roads" copy? George Bernard
Shaw, OF course. you can tell that trenchant.
"Mtt me, Mutt" style at glance. Break
it up. George, into paragraphs Make it
easy to read.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

Tho Virginia Stationery Company is run
ming clever rubber stamp" copy, but what
possible reason has this firm with an art
department n everything) to type for
their signature.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

by the united efforts OF manufacturers using
advertising space II Richmond industries are
TO supply the articles which are annually
bought for the use OF 900 Richmond
people.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

Those Hot Blast Heater ads assuredly look
good. but what splendid opportunity Jones
Bros & Co.. Inc, are missing by having their
signature set in type!
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

Congratulations to w. B. Catlett Electric
Company on their single column ads Typo
graphically and as to selling argument they
are specimens of intelligent advertising
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

"Whitlock" ads are resplendent in hand
some new signature cut Some sig, Myers.
old top-and that goes double for friend
Spiegel.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08
The Ad-gitator

These are the days when we all are rrasn-
ing on straws (perhaps). Give awav scbenes
NIL the air. Many adventurous are deter
mined, evidently. to secure attention OF the
creduous by fair means or foul But as to
an honest-to-goodness effort to sell our visi
tors from out of town by real special values.
they are rare birds-rare birds.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

Take note of those little Gift Shop" ads
Tho signature makes them stand out.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-10-08

Scott G Stringfellow are running copy
which illustrates the use OF commercial imag-
nation, getting into the other fellows shoes.
Read it. It's good.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
". III. STEIN OPENS
OLIVER STYLE SHOP

Coinciding with the spring fash
ion displays in the stores is the
opening of the Oliver Style Shop in
the oliver hotel building. shop to
be devoted exclusively 10 blouses,
lingerie, hosiery and boudoir &C
cessories. The room occupied by
the shop has been redecorated. blue
hangings and rugs, ivory fittings,
and mahogany woodwork adding to
its attractiveness.
The blouses displayed at the open
ing Thursday afternoon ranged from
strictly tailored models TO elaborate
tricolette and mignonette over
blouses. one being adorned with
hand painted buttons. One blouse
which attracted much attention was
an Elsie Janis blouse Of cartridge
cloth. material used by the gov
eminent during the war. The one
shown was pink in color. embroid-
cry trimmed. Another blouse much
admired was a novelty Japanese one.
The shop is TO make a specially
of complete boudoir sets and trcus-
seau outfits. A gown Of yellow and
burnt orange on display could be
matched with a teddy bear com
bination, cap, mules, garters, hosiery,
etc. Deep colors are much shown
in lingerie. the favored flesh and
white having given way TO yellow,
green, orchid and a variety Of
bright colors.
w. II. Stein, manager OF the shop,
has arranged a number OF conven-
fences for his feminine patrons in
GLIDING a reception room with ac-
comm odations for letter writing,
telephone service and an entrance
from the hotel lobby.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
ANNOUNCE LIST OF
CIVIL SERVICE JOBS

The following list of examinations
for civil service positions was re-
ceived at the post Office Thursday
and viii be held on the dates named,
reservation wardens. April :; mat
rons for service in Indiana. May 10 .
assistant in marketing wool April
z: debating machine transcriber.
April p, May 10; inspector and
agent. anti narcotic act. May 4: land
law clerk. April 21; clerk transla-
tor. April 21; domestic science
teacher, April Z. June 9; farmer, In
diana service, no examination: au-
tomobile mechanic, March %.
Besides the examinations men
toned there are a large number OF
others of all kinds in the sixth civil
service district which includes Ohio.
Indiana and Kentucky. Various
kinds of mechanics are wanted for
service at McCook field aviation sta
tiOn at Dayton, o.. and at Fairfield.
q. There are at present, according
20 the figures Of the civil service
commission, 5000 stenographers
and typists employed at Washington
and a great many are still needed.
Further information on the examin-
atoms may be secured at the post Of
fee
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
TRAFFIC MANAGER OF
CAR LINES RESIGNS

+. +. Hollar, general traffic man
ager OF the Chicago. South Bend &
Northern Indiana Railway Co, re-
signed Wednesday to accept a SINH
lar position with the Louisville
Traction Co. which he has been
considering for some time
Mr.. Hollar has been with the To-
cal company for several years and
handled the entire freight and pas
senger business Of the lines through
Goshen. Elkhart, South Bend. La
porte and Michigan City. Though
his resignation comes as a surprise
it is understood that he has been
contemplating the change for some
time. His brother, G. Z. Hollar. is
acting as traffic manager temporar-
lily until his permanent successor is
named. Mr.. Hollar left Thursday
for Louisville 10 confer with the
Louisville Traction CO.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
Continue Case o.
Alleged Highiody Robber

The trial of Martin Jagla, charged
with robbery. was continued by
Special Judge Eli F. Seebirt in cir
cult court Thursday because CT the
failure OF arrival Of one witness in
the case.
Proceedings were set for next
Tuesday az which time both the
state and defense stated they would
be ready for trial.
Glen Mcdonald and Clyde Yant
highway robbers recently sent 10
the state reformatory from the SUI
perior court arrived "Wednesday
evening and were ready TO testify
i'm the trial. They will remain in the
custody Of the sheriff while the trial
is pending and will be returned aft
er proceedings are closed.
Although Jagla's attorney would
make no statement, IL was rumored
among those present in the court
room that Mcdonald and Yant were
going to admit they committed the
robbery Of which Jagla is charged
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
GRANTS CHANGE OF
VENUE IN MURDER CASE
TO SUPERIOR COURT

Anton Creszeg. charged with the
murder Of Norris Dillon at the Eagle
Point saloon on Prairie av.. was
granted a change Of venue from the
circuit to superior court Thursday
after an agreement between Ores
EGGS attorney and the state.
Kazmir Jaroszewski. John Plot
rowski and Peter Flowers. charged
with grand larceny. was granted a
change OF venue TO the superior
court
Charles Dodd. alias Lyle Dodd.
charged with burglary and grand
larceny, and Frank Miller charged
with forgery. were granted changes
TO the superior court from the cir
cult court.
Walter Pawelski and Peter Futa,
charged with robbery, were also
granted a change Of venue 10 SUI
periOr court upon agreement Of the
defense and the state.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
FILE EJECTMENT SUIT
AGAINST -PLOW Works

The Oliver Chilled Plow works
was made defendant in a suit on
ejectmeut filed recently in the Allen
county superior court by Isaac Well
and Abraham Wen in which $4,000
damages are asked.
Summons. mailed 70 Sheriff Duck
Thursday in which notice was given
90 the pillow works, sets the date
Of the hearing Of the case on March
rs.
The plaintiffs claim that they are
rightful owners Of land that has
been purchased from the Oliver com
pany but possession refused,
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
CRIPPLE SENT TO JAIL.

Arthur Butler. a cripple was ar
raigned in the city court Thursday
morning on a charge with being
drunk He pleaded guilty but asked
the court for leniency. After 1t
was found that this was his second
offense in two weeks the court fined
him 81 and costs. He expressed a
Willingness 10 lay oct" the fine
rather than pay it. His wish will be
COMPLIED with.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
LOCAL STORES IN
ANNUAL SPRING
FASHION OPENING
Rainy v Gather + ais to
Da m p En- Spirits of
Women shoppers.

Rainy weather proverbially at-
tendant upon an special functions
iu South Bend, dampened not a bit
The spirits Of women shoppers in
quest OF the correct things FOR
spring wear who attended the spring
fashion opening OF local stores
Thursday. Windows bright with the
varied cOlored spring toys flowers,
and pretty lighting effects lured
shoppers 10 the even prctucr inter-
Tors especially decorated for the oc-
casion.
As was predicted Elton jackets for
suits are shown extensively. although
the semi-tailored and tailored suits
find favor with many Tricotine is
popular suit material and a new
material, rainbow cloth. is used 90
advantage IN sports suits. Suit skirts
are narrow.
Overblouses are shown almost OK
clusively in the blouse line. A new
batiste design shown In one OF the
stores Is especially attractive Sep
arate skirts are good. especially ac-
Gordon pleatei models.
TIE Coat Line.
IN the coat line. the short sports
coat and the more dressy wrap are
shown almost exclusively, these lat
ter being made Of chattoyant and
silk dUvetyne. Tsneta dresses with
frills and pleatp are muah displayed
and two new materials. kittens ear
crepe and mignonette, in both dark
and light shades. are finding favor.
The most noticeable feature Of
the spring and summer hats is the
large crown. made 10 accommodate
the new style hairdress, high on the
head, with the medium head size
Transparent hats of perOxline braid
moline and beaded net are much
shown and slipper braid with a
shiny lacquered finish Is popular
Especially beautiful IS an imitation
Jet cloth which, when combined with
moline and jet produces a hat hard
TO equal IN smartness. Banded sail
ors will be much worn this spring
As usual the large hat is favored
for dress wear and the small one
for street wear.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05

Feed grinding done at starr mills.
1896
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05

Bessie Hollar charges abandon
meut and desertion in her suit for
divorce from Leslie Hollar filed IN
circuit court Thursday
Mrs. Hollar stated her husband
left her Feb. % after living together
since oct. 8, 1895, the day OF their
marriage At the time ne left, he
left behind a farewell letter TO her
I'm which he said he no longer
loved her.
81 do not want 10 live with you
any longer" read the note left by
Mr.. Hollar. Our relationship has
continued long enough. Now you
can get a divorce"
Mrs Hollar asks the court for
an order requiring him to assist in
the support Of the four children ne
left behind three OF whom are in
school while ;he fourth is working.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
4MERICANIZATTON NAN
TO DELIVER LECTURE

Abraham Bowers. Americaniza-
ton secretary of the Metropolitan
association OF Chicago, will address
the members Of the Chamber of
Commerce at their weekly MONDAY
luncheon Monday.
Mr.. Bowers Will talk on Organ
ization Efficiency" Secy Louis G..
Colsen, activities secretary or the
". N. G. A, will act as chairman
or the meeting. A representative of
The Chicago chamber Of commerce
viii be present at the meeting.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
DiOOrce Suits

Iva May Roosa fled suit for lii
vorce by her next friend from
Ernest Roosa in superior court
Thursday on the grounes OF failure
90 provide and cruel treatment. She
stated her husband had cursed her
throughout her married life Mrs
Roosa asks for the return OF her
maiden name OF Rogers.
Because her husband said ne was
sorry ne married her and did not
love her and refused 10 live with her,
Annis HunIie filed suit for divorce
from William Hunlie in superior
court Thursday
Mrs. Huniie stated they were mar
ried sept %, 1906, and had very
little trouble until recently. They
separated Feb. 1, 1920. after several
quarrels
Gle has frequently struck and
beat me during the last year or so. %
said Mrs Huulle "On one occa-
sion he threatened 10 kin me-"
Mrs Hunlie asks that her hus-
band be ordered by the court to pay
a weekly amount for the support Of
their three children.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
ARREST FARMER.

Edward Northrup SO years old re-
siding on r. r. . was arrested Wed
nesday evening on a charge of pub
lie indecency. He received rough
treatment at the hands of a crowd
of men when captured before be
ing rescued by the officers.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-03-05
HELD FOR PRovoCATION.

Mary Gyomony was arrested on a
charge OF provocation on complaint
Of Theresa Crab late Wednesday
afternoon. Her case will be heard
in the city court Saturday morning.
El Imparcial. (San Juan, P.R.) 1918-197?, 1920-12-11
Que, iIO GIIlpdSteIaTOR?

g.. = 4 Z
El sdbado diez de julio del corriente
aiio ocurri6 un suceso lamentable en- La
Darada 16, carretera de Santurce. Ell
sefior Julio A. Ramirez, hermano de
nuestro estimado companero de redac-
ci0n don Manuel NJ! Ramirez, fue ma.
lamente estropeado por ell autom6vil
ndmero 1904 propiedad de don Julio
Usera, de Ponce Y guiado por el chau-
ffeur Leonardo Ortiz, placa No. 579.
FL herido fue recIufdo en- Ell Hospital
Municipal donde estuvo luchandoN en-
tire la vida y la muerte IS dfas, sin que
para clio Sc lie lprestara la atenci6n de-
bida por parte del duelo de dicho all-
to. Investigate los. hechos por ell Asis-
tant Fiscal del Distrito senior Romanf,
pudo comprobarse de las declaracoines
preliminares de los testigos, la culpabi-
lidad maniiesta del que guiaba el We
hfculo. Ples bien; esta es la hora que
no sabemos Sc haya celebrado juicio
para poner en- claro este suceso i'm
poner un corrective at culpabie, 81 10
hubiere en- este case.
y cabe preguntar, despues de seis me
ses transeurridos Que, ;le habran
echado tierrag
El Imparcial. (San Juan, P.R.) 1918-197?, 1920-12-11
ODE NuEsrRo sERvlcIo dABLEGRAFlco EsPEcIAL)
Havas, recibidos pe3Fr la prensa de Pa

Hsyas, recibidos pcr la prensa de Pa
ris.
Madrid, diciehbre Telegfamas
recibidos de Gij6n Rnuncian que la si-
tuacion local es8 grave. La declara-
cion de huelga general unida al lock-
cut ha paralizado eompletamente to-
dos los trabajos: creandose una situa-
ci6n muy molesta para todos. Ell Co
bernador Civil ha liamado todas las
autofidades a su despacho para con-
ferenciar acerca Eef grave conficto.
Madrid diciegA bre El Gobierno
de Francia gesBiona una prorfoga pa
ra hacer effective Ell pago del empires
tito que lie hizo Espana hace va all
gnn tempo. Sc cree que las gestio-
mes 'tendran exito Y que todo Sc solu-
lcionara armonicamente.
Madrid, diciembre 11.-Aunque las,
.neticias de casi toda Espaiia indican
que la situacion, respecto de las huel-
gas va mejorando visiblemente, los
telegramas llegados de Gijon son in
quietantes. Los huelguistas dejaron
la ciudad a oscuras, sin tranvias, sin
carne v sin pan. Los patronos han
cerrados los comercios y las fabricasy
en- vista de Ia falta de braceros. No
aobstante reina ell orden mas complete,
pero la guardia civil toma precaucio-
mes. Las tropas custodian las fabri-
cas- y vivaquean en- los sitios publicos.
Madrid, diciembre 11.--Los repre-
sentantes del pretendiente don Jaime,
EN- Bilbao, han recibido ordenes del
principe posponiendo la reunion que
preparaban los ,jaimistas en-. Londress
hasta .dcspues de ser conocido ell re-
sultado de las elecciones generates
anunciadas en- Espana.
Parece que el Gobierno ingles no
We con muy buenos oios la reunion
jaimista en- ,Londres, dadas las rela-
clones existentes entire las cortes de
Madrid y Londres.
Madrid, diciembre 11.-Ayer ocu-
rrio en- Galicia el fallecimiento del
Cardenal Arzobispo de sLisboa, sien-
do lamentadisima La desgracia. El
cadaver del ilustre purpurado sera
conducido a Portugal con todos los
honores correspondence a SUI alto
range.
El Imparcial. (San Juan, P.R.) 1918-197?, 1920-12-11
CHIRIGOTA A S

| bio interrumpirse con ell hecho ac-
cidental y quizas providencial, del
cambio de soberania; sino que el dedo
providencial de la Historic continue
marcando ell derrotero que Puerto Ri
co, como ell mundo enteros tiene mere
cido en- el canl:no del progreso .huma-
no y que: habiendo 6sdo un pasG de
gigantic, nj muy s;ncero nj muy es-
pontaneo-soy Incasable incasabilf-
Isimo-en la ley autonomica de Moret,
|debio dar un solo pasito mas con la
invasion norteamericana, conselvando
todo 10 bueno de la Constitution Mo-
ret, que era mucho, y quitando. todo
10 malo de esta Gobernador Y; Com
sejo de Administracion- Executive
Council-nombrados, este ultimo,, par
cialmente. por la Metropolis; con 10
cue la Colonia-izhnganos del repu-
blicanismo puertorriqueno, icolonia!
--norteamericana de Puerto Ricoj Sc
ria superior al Canada, Australia:
australasia, iverdad, Doctor?), Nue.
va Zelandia y hasta la Colonia del
Cabo y los Estades Unidos del Con-
go, donIe el Doctor p,driA hasta scr
Premier-no tengo pal lbra castellana
para expresar este, ia hay, ilustre
e imaginado Tontilius ?--como 10 es
ell gran Botha, que en- los Consoles de
Premiers en- Londres Sc codea, como
entire iguales, con sus companeros
mas leales y menos bothales que el,
como nucho DoctorAse code6 en- las
epocas espa1t hs observation-disclosures
de Puerto REQ, como S1b-secretario
de Hacienda, con solo por encima ell
inmortal-y asi 10 sea de cuerpo CO.
mo 70 es de ain:a-glo ia de Puerto
Rico y de Esl. .afia-nuestro don Ma
nuel Fernandez Juncos -en Ia epoca
espanola y como Consejero perpetuo
como que aconsejo des6c su naci-
r.:al ;o hasta su muerte-del Consejs
Executive, con Hartzell, Hunt, Post,
V inthrop y Yager, en- "a epoca meta
nte norteanericana. que ternlino
con el Bill Jones.
So
la epoca actual es. solo netamente
--con:o I'd. d, Vacua, vacia-norte-
amt r;cana, p.rque esta veteada de
t9t;a matarialeria estad;sta, de
'iGsaleria, casi tan tonta Independents
iista protegida.
INcAsABLE.
Ctamo, 8 Giciembrn.