The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1920-06-30
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! this endssI give the 20 o1ieWing anasked#:
! for advice ss=S;,
s 4FoEd TO Advertisers. ssss
&. Quite q number Of Want adver-
ltisements appear in the Item, and, and
they are doubtless read by. many pei
4. sons daily The strange custom iargety
/ prevails among these advertisers OF =
! emitting their names at the end OF; (
the cards they pay for and publish
/ why this is done. has not been ex-s
planned. 1t seems toe be peculiar TO-.
Sumter advertisers They refer one
to phone number or to- street numper,
without giving their own names: IN
many ways, this detracts from
! tie effectiveness of their card. Cn-s-
less one is of doubtful character.
the addition of his, afle will help !.
him to sell what. ne has to SELL. TO
Irefer us to phone 4086 or TO- 3:
Mulberry street, is not as effective as
Ito end the card by putting the. name
Of tie advertiser where all can see
t.it. The. editor ought to give help
! to these timid and retiring souls,
who have something tosss say TO the
public, but are SO bashful that they
Ecannot afford to display their names
!, before aal unsymp athizing word.
The writing Of an advertisement
means much also Some of them are
SO poorly gotten up that they: disguala
Fly the thing offered for sale. The
/, words See me, - which occur at the
end cf so many Of them ought to
be relegated to the junk pile. Wfaat
.do / want to see YOU for p Are you
i worth looking at? Didn't the last
! man who got look at you stay IN
8 a dead faint for. two days? And YET
Eyou say so .blandly and boldly, See
me Make your card respectable by
! giving it personality all its own, anu
! to do this, it must be properly and de-
| Gently phrased. May be the edltof
would write it out for you for: twenty
five cents additional.
A Word of Advice to the Movie Peo-
pie.
/ The movie shows are getting to be;
too long, and some patronage is lost
thereby. The length Of the: show has
! gradually grown from 20 minutes to
and hour and a-half or two hours. This
: is made worse by the fact that, not
knowing when. picture begins, one
! finds on entering that he has come,
while it is just at it's middle. One
! must sit then through the remaining
, half and sit again through the whole
picture, often. making his stay more
than two or two and .a-half hours to
ilength This fact deters some who
would otherwise patronize the show.
Very few people who have work to
do can give to and half hours to
seeing a picture.
This condition is being remedied in
many of the cities AS rule. the
IN Management knows or can find out
how long it will require to run off any
given reel Knowing this. "a card is
placed at the theatre door, or: better
still, is inserted in the Gaily paper,
! telling when each showing OF The. pic
/ ture begins, as, for instance:
First picture, 8 Pm.
SECOND picture, 4.s0 p N.
Third picture, 6 p. m,
| and so on till the time Of the last
I picture is given. Five minutes is gM-
en- between the pictures, while the s
I old audience moves out and the new
audience comes in. This plan will
enable the patrons to- know when to !
be on hand, and will save them the
1 Inconvenience of having to see parts
| of the same picture twice Let US
hope our movie men viii take thought
about this matter.