Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-07-25
SPOTENT|AL|TY OF MOTOR
VEHICLES IS BOUNDLEss
Demand for Both Passenger Cars
and Trucks Far Exceeds
rs Possible Supply.

VIVA, Is the po,an,iality OF the
7 motor vehicle Has the passenger
y teoric career? And the motor truck
i; too reached u stage where
@future production w!il be principally
areplaccmen, OF worn -out cIuipmen,;:.
asks w. NJ. Sohlipf, manager Il. T.:
Goodrich Rubber Company. Richmond
branch.
ns s5sSs ana s '5ssss M 3sh
4 after an exhaustive survey OF the
pessloiiii.es Of me motor ysh.eie
3 thcse questions. 1t decides that the
y possibilities OF motor trans orta;ion
Bdevelopment are Amos; limitloss.
3. THE best informed men .: the
country are agreed that there was
i an 1unsatisncd demand for more than
S,00o.0e0 cars during 1913. The ina
blity TO supply this demand was,
material. This demand was una
---bnted Al the end OF the spring sea-
5 son o: 1920. despite hcioiD viv-ts IN
F production. extensive expansion In
finance and building OH the part OF
car and truck manufacturers.
Demand Exceeds supply.
ALTHOUGH production today * by
far greater than las, year. the auto
y motive industry finds itself barely
able, TO Keep abreas; of immediate
needs.
Every indication points toward 4
total motor registration in the unitcd
States by 1925 uf double the present
figure--or l5,oo0.0oo passenger carr.
Incredible as this prediction may
appear. the Goodrich bureau says shat
is based on q sound analysis OF the
present trend OF motor transpoT;a-
ticn needs and is not a rash. SUPER
optimistic statement OF biased mo-
tor fanatic"
Just few gears ago pessimists
asserted tbs, there would never be a
million automobiles Throughout the
country. They said the auto craze
would soon lie GU. Today there ar"
nearly 100000 cars in use and The
number is increasing daily. All %:
which proves tia. tho autoInohi,"
fills definite transportation need
and is essential TO the well being OF
Passenger Autos Nrccssar,.
The PASSENGER automobile is no
longer considered as pleasure We
and more as "a necessity. II is safe
TO say that the day when cars were
purchased entirely in view OF the
pleasure aud diversion they would
purchased primarily as n means OF
transrortatipr for business missions,
unu sccondartiy as pleasure vehicle.
,bnrinc the next few years there
VIII be marEcd irci eases IN the nam :
Der OF trucks in use. both in the
cities and in the country. They will
not be used replace railroad trans
rortation. ',nt 10 supplement 1t.
roads Ut prcann-." is the movement
Of freish; through Tie terminals In
tho solution of this problem lies Tho
greatest opportunity FOR increasing
the efficiency Of transportation, AN
II can only be solved by "A more cN.
tended use IF the motor truck.
II is not at ali improbable that th'
railroads Will in the near future be-
come extensive investors III motto
trucks I" insure a constant how o.
shipments through the warehouses
Hond building Increases.
with the r"ce nj increase in -oaf
building throughout the country. tn,
use ot motor trucks nv farmers la:
shown grca: gains There has bee,
tremendous G-owEl In the numbe,
OF rural motor express routes who's,
principal tonnage consists OF fires.
vegetables. poultry. dairy products
live stock and fruit. Although tn
rural motor express ~ passed III
means attained its tull growth. Nor
and moro OF these routes Will he ca
tahlishcd as the people become hottie
acquainted with their vast possibil
ties.
No great stretch Of the imagination
is required 10 picture every mai.
market highway, as well as thou
sands o! auxiliary roads. being uSec
by one .. NOR" OF these routes !.
fact. this Is considered by the auto
motive Industry as one OF its mos
promising markets"
Taking everything into ccnsidcra'
tion, none but the most pessim!sti,
Will say tina, tn, Continued expansion
OF the motor vehicle is not assured!
It's poleDt.al!tE IS practically bound
less"