Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1920-01-22
GREAT SHOWS
HELD AT CHICAGO
FOR USERS
Passenger Cars and Motortrucks
Will Be Displayed During
Week of Jan. 24-31.
PARADE MILES LONG FEATURE
Millions Spent for Trucks Indicates
How Extensively This Industry
Has Grown.

Chicago will be the heart of the pas
senger car and motOrtruck world from
January "a to 81, when the two colos-
sal shows are held there. The city
has the well-merited reputation of
staging big expositions on a larger
scale than are held anywhere else.
just as the recent International Live
Stock exposition was by long odds the
most remarkable event of its kind. not
alone in the size and quality Of the
exhibits, but also in the enormous at
~tendances, so the coming Passenger
Car and MotOrtruck shows are expect
ed to be the greatest in the history Of
these mighty industrial classics.
This winter they will be held stimuli
%taneously. but at different headquar-
ters. The Passenger Car how will be
put on at the Coliseum, the Coliseum
Annex and the First Regiment Arm
DRY; the Motortruck show will be
housed at the International amphithe-
alter. Forty-second and Halsted
streets.
Last year the Motortruck show
followed on the heels of the Automobile
show, at the same buildings, necessi-
tating either a long stay in the city
by Ort-Of-town visitors, or two trips.
This has now been Obviated, and those
interested can take in both events on
the same day. making as many jour-
neys back and forth as they desire.
The MOtortruck show will without
doubt be the biggest thing Of it's kind
on record, and will be national IL ev-
cry respect. Last winter the EXPOSE
ton was a surprisingly complete one,
considering the fact it was put on by
local dealers.
Manager Samuel A. Miles gave his
services to help make 1t q success,
and it far surpassed the fondest hopes
of those behind 1t.
Mr.. Miles will again be in charge,
and it will be staged under the direct
auspices of the National Automobile
Chamber of Commerce. Already a
large percentage Of the floor space has
been asked for by mOtOrtruck concerns
and by the accessory people.
A feature of opening afternoon, Sat-
urday. January "a, will be a great
street parade, which will be the most
spectacular event in connection with
motortrucks ever held. This will 60
through the streets of Chicago, and all
sorts and fashions of motortrucks will
be on public view-from the tiny de-
livery wagons up to the motor dread
naughts."
Early in November, Manager Samuel
A. Miles met in Chicago with the To-
cal motOrtruck dealers, at which time
the plans were outlined. In addition
to Manager Miles. there were present
John Eustice, in charge of the on
ference programs, and r. w. Fem. in
charge Of rural motor express promo
ton Of the National Automobile Cham
Der of Commerce. John NicOl. chair
man of the Chicago Automobile Trade
association, presided.
Since that time plans have matured.
until now there is every confidence
that the worlds greatest motort~lck
exposition will be seer during Auto
mobile week"
Manager Miles, at that time, spent a
schemes for decorating the vast build
ings, which is a gigantic task In itself.
Tons and tons Of decorations will be
used. and this feature In itself will be
well worthy Of a visit. Men expert In
vast decorative spectacles have been
working on the details.
Those who are not intimately ac-
ouainted with the motortruck industry
would be amazed to learn how rapid
ly this particular phase Of industry has
grown the past few years. From a
mere infant. 1t has sprung into monu-
mental aspects, and today one Is forced
to speak in terms Of millions instead
Of hundreds.
Every phase of the motortruck will
be on view at the International am
phitheater, which building Is peculiarly
well suited for such a show.
Statistics show that there is ST.
900, 900 invested in motortrucks by coal
dealers; $3,4O0.OOO by grocers. $1.5OO,-
600 by milk dealers and creameries,
and 100000 by lumber men.
It has been estimated that 435,0C)
motortrucks are now being used, as
against All In 1904; 100000 tons
daily on the average IRE being hauled,
with a saving in transportation costs
Of 1926, 100000.
One of the unique and important fea-
lures Of the National Motortruck show
will be the monster transportation con-
~ferences, which will be a daily part Of
the program. Every angle of motor
transportation will be discussed, In
GLIDING the subjects of the merchan-
dising of motortrucks, service from all
angles, proven sales methods, operat.
ing costs, good roads and, In fact, ev.
cry conceivable angle which bears on
mOtortrucks.
John r. Eustis, who Is In direct
charge Of the conferences, and who
attended the November meeting In