The news scimitar. (Memphis, Tenn.) 1907-1926, 1920-01-24
ESSEX REVEALED
TO THE WORLD AS
HUDSON MARVEL

Behind the recent public announce
ment that the Essex, the motoring SEN
sation Of the past year, was designed
by Hudson engineers and built in the
Hudson factory lies one or the most
smazing stories OF industrial achieve
meth ever revealed" declared F. n.
Fisher. president of the Memphis Mo-
tor Car company.
Although the bare facts have been
generally known for months in trade
circles, where they have been the cause
Of endless speculation. few outside OF
the industry knew that the Essex was
A Hudson product. the result of Hudson
achievement and experience.
When the Essex was first introduced
year ago, nothing was said about the
builders and the secret was Kept for
nearly twelve months During all this
time not a single claim was made for
the Essex. The motoring public mere,
ly was invited to take ride in II ana
form its own opinion. The identity Of
the builders was shrouded in mystery,
the advertisements merely stating that
the Essex would speak for itself. II
was left to make its way unalded
through sheer ability and without other
Endorsement.
1.-THE result is now automobile his.
tory. The Essex has been the most
talked about automobile Of the year
More than 10000 cars, valued at over
1913, 000. 900 were sold in less than L
months, the greatest success ever
achieved by any fine car in its first
year on the market. Its teats nave
established new motoring standards lot
economy, endurance and reliability II
was an Essex stock chassis, for instance
that set new worlds mark for long
distance endurance on the Cincinnati
speedway, covering S,037 miles in 50
hours.
IN accomplishing this feat the Essex
actually Travelled $50 miles In "a hours
and % minutes, driving time, as the
American Automobile association Off
cials stopped 1t twice before the 80
hour period could be completed because
rain and sleet made the track too dan
gerous to continue the run. In the first
test the car showed 1890 miles and in
, the second ! ,O42 miles. On the third it
ran for the full fiftyhour period.
Another new mark was set by a
standard Essex touring car in Iowa
when it covered 1861 miles in "a hours
over frozen dirt roads. At Grand Rap
= ids, Mich, another Essex esta pnsheu
a new record for the run to Mackinaw
City when it made the round trip, 52l
miles, in 81 hours without stopping the
engine. Then in the famous Kim of
the World contest at San Bernardino
a standard Essex won first place in its
class, climbing eight miles to an eleva-
ton of nearly 5000 feet in 10 min
Ates, four seconds.
displaying qualities never known
in any other car than the Hudson Super
Six, those who know the inside story
watched the brilliant series of victories
of the Essex on the speedway, dirt
tracks, hill climbs and endurance tests
with amazement, Why does not Hud-
son claim it, they asked?
THE answer came in the announce
ment just made through national maya
! zine and newspaper advertising me-
diums with the explanation that the
builders of the Essex were so sure Of
its sheer worth that they wanted to
see it make its way unaided by other
Endorsement.
1.-The supreme courage of absolute
conviction, says one motoring magazine
in commenting on the announcement