The Owosso times. (Owosso, Mich.) 1897-1926, 1920-05-28
NOT NEEDED
AGAINST NEWBERRY is THE
OPINION OF E. G. PIPP, MR..
FORD'S FRIEND

OPINION OF E. G. PIPP, MR..
FORD'S FRIEND
Author of Ford Publicity, Editor OF
Dearborn Independent, Was
Against Newberry
Without exception the most con-
vincing article we have read on the
Newberry trial, it's origin, conse-
quences and whether Truman H. New
berry and the others convicted with
him should be sent to Jail appeared in
Pipp's Weekly, May 8. Pipp's Week
ly is published by E. G. Pipp, who
was publicity manager for Mr.. Ford
during his senatorial campaign, is a
personal friend of Mr.. Ford, manager
Of Ford's Independent Magazine, The
Dearborn Independent. Naturally he
would not be disposed to favor Mr..
Newberry, but his knowledge of con-
ditions as to the legitimate expendi-
ture of money in campaign, is so ex-
tensive and his sense of justice so
acute that those who read this article
can not fail to be impressed with it.
He says
81 have stood at the advertising
counter of the Detroit News on a Sat
urday might before a primary cleo
tion and have seen the candidates
come in with their last frantic appeal
to the public.
have seen money placed on that
counter in wads and rolls, in punches
and bags and certified checks.
have seen candidates come with
bills of all denominations as though
gathered from friends, few dollars
here, more dollars somewhere else;
and have seen them place the size of
the advertisement according to the
amount of money.
l recall seeing Milt Oakman there
once, as he was there in every cam
paign. He was having one of his
famous fights with Tommy Farrell.
He had spent his last dollar in adver-
tising during previous days, but felt
that to save that he should spend
more, and so he borrowed here and
there and put his pile on the counter.
saw Eddie Fitzgerald there once;
it was when Oscar Marx was mayor
and up for reelection, and Eddie was
furious. He had been told that he
must comply with the rule applicable
to all candidates, that cash must ac-
company the order for advertising.
There was no question as to the may
or's credit, but the clerk in charge had
no authority to suspend the rule, and
the mayors secretary hunted up the
cash.
Great for Newspapers
The primary law was a great snap
for the newspapers. They charged
what are known as "circus" rates and
took no chances on losing candidate
being unable to pay after election.
Amusement rates are about double
the rates paid by business houses.
They are rates charged theatres and
other amusement places, it being un-
derstood that the amusement gets a
free reading notice in the paper along
with the advertisement. There is no
direct charge for the reading notice,
the amount being covered in the
charge for the display advertising.
Circus" rates are a notch higher
than amusement rates.
Candidates, however, pay the high
est circus rate without getting the
free notice.
This system of political advertis-
ing brings tens upon tens of thous-
ands of dollars into the cash drawers
of the big newspapers, and proper
tionate amounts to the smaller ones.
In fact, of late years, nearly every
campaign has been money campaign,
the newspapers getting a double shot
at the candidates, first in the primary
and then in the election, the amount
of money spent usually being meas
ured by the amount the candidates
could raise, many successful candi-
dates taking large portions of their
income while in Office to pay up debts
incurred in the previous election.
Occasionally a rich man would as
pire to place of honor and trust and
then money would flow freely.
Denby's First Campaign
l recall the first time Edwin DENLY
ran for Congress. Truman H. New
berry was his opponent for the Re-
publican nomination.
"The Newberry people are spend
ing great sums of money" said Den
by. 81 am not a man of means and
unless | can get free publicity l can't
win"
Publicity given worthy but finan-
cially poor candidate by the editorial
department usually brought whine
from the business office which had lit
tie more effect than making the editor
feel rather uncomfortable.
DENLY got the publicity and won in
the election, serving in Congress.
1t was few years later that DENLY
came in again. In the meantime he
hoI 1;naI 49, T.