The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1920-01-16

member has fixed In his mind a home that will
cost 10000. he must have at least $500 for the
hrst payment. Split $500 up into weekly pay.
h'ehts OF an amount the club member knows he
can save. and the goal, and the length of time II
VIII require to reach that goal, will be known.
Ihen the objective OF the member Is fixed
Inc next move In forming a successful club IL
:" Pace before the people Of the community the
advantages OF owning home and to stimulate
."e desire to own home that every normal man
has.
To diverge bit and to illustrate how astute
merchants capitalize a latent desire, consider for
minute the methods OF the makers of garments
Tor women. They depend almost entirely In
marketing their goods on Illustrations There In
not magazine In which Is not displayed pictures
t''af show the beauties of women's clothes Won.
en- study these pictures. and as they study them
the desire To possess attractive clothes grows
Thus Is this desire crystazed into sales
Ih's Is equally true of pictures of fine homes
ihere IL not woman--and there are few men
who VII! not give more than Il passing glance to n
haine design They may not know IT, but Il liz that
Inherent desire To possess n home that causes
them TO take more than casual interest In this
picture Mentally they consider the advantages
an disadvantages. the beauty or lack OF beauty
of the home they are looking at Judging It, OF
coarse, from their ideas of what n home
should be.
This dissertation on how the banker and builder
can successfully inaugurnte "Own IL Home Saw
tngs club is made to take those who will be mn
praached ON this subject into their confidence II
is n peep behind the scenes" But II II Inns the
effect of bringing to the minds OF persons who din
not own their homes same of their mental proc
csses, thereby giving them opportunity 10 ma.
I'VE their feelings on the subject of home owning
the revelation win he worth while
ownihg home brings more happiness than tho
poss, ssian of any other one thing or several
things We NIL have homes. 1t is true. and take
pride In our possessions We furnish them 10
the best of ability and In accordance WIN
our tastes. But this is as far as the man goes
who lives In house he rents. He has nothtny m
say about how the exterior looks neither did ba
have anything To do with the planning of the In
terror Just aow. too. he Is unable To make much
of u choice in exterior appearance and interior
arrangement: he takes what he can get and IL
thankful for four walls and a roof
How different Is the home of the man who h,s
planned and built his residence. The ext.rior or
his home approximates his ideas of wb,t ls NJ,
traet've: the interior arrangement conforms \,
his ideas OF comfort and convcuence lsut th..
greatest satisfaction Of all is his prld. of ,.~>,s
sion.
Tho pleasure that comes from owning th,, h,,,.
Il not its onty advantage. Owning n ham. IA .
business asset that brings maay opportunities far
huaaciai advancement. To the Saiar.,l man avn
i've hen,e mleans that he Is more stable en-.
pIosee than the who rents and has M ,i,.
All other things being even advancement, =,
offered In the hone owner every ,i.,e in nrsfsr
cnte To the renter. And when the time con,as
,hs, The home owncr has an opportunity thar ~,
9uire~ nm investment he has the best nss., IN ,h
werld on which tn horraw money
In this rapidly growing country there arc ,,o,
sands of who have saved their mnnax mi
huught hames for no other reason than IN h,va
homes And In few years they have baen s,r.
pr.sed by the realization that their rrnnar,i.s
have greatly Increased In value. I met ona snch
only few days agn. Tie proudly told me
that he had built hone few Wears H-, and
paid all hut 81 100 of the cast--Ss 100 Noe ha
said. he had been offered $4,000 for the plac, uis
determination tn have hame of his own had
not onls caused him ss,ve Sous, bur no h.a
more than doubled his money Not al hmm.
builders Il" this Il Is true. hut majority ID.
The ideas have presented here for The eonsid-