The Pioche record. [volume] (Pioche, Nev.) 1908-1925, 1920-05-21

We feel sure Phoebe people do not
appreciate the talk they hear these
days about a white paper shortage.
They buy tablet for the school child
or few sheets OF writing paper for
themselves occasionally and imagine
that so long as those articles can be
had this talk of a shortage must be
oyerdrawn.
On the other hand. IL is a hundred
timse worse than the average citizen
knows anything about. In fact. post
Office figures show that since January
i alone more than see papers have been
forced TO suspend publication because
OF their inability to get white paper
And the big city papers are forced TO
cut in size and raise their advertising
rates. sometimes doubling them. TO get
out regularly.
With papers i'm towns the size OF Pr
oche this cannot be done. We must
struggle along. for time at least. at
the present low advertising rate. We
can only skimp and save every sheet
possible-and pay exactly three times
now the price we paid for white paper
two years ago. Not only is il three
times as high. but it is almost impossi-
BILE to get it at all. Not only do We
pay three times as much as we ever
paid for it. but you still get 1t on SUBJ
scription at the same old rate
There is but one ray of hope TO the
paper shortage. And that is that every
subscriber will keep his subscription
paid up. or for year in advance, as
the publisher able to offer cash is the
first to get white paper now.
The city boy has for a long time as
ISOLATED the apple with the fruit stand
and has seldom thought of il in the
terms of an orchard And We se-l safe
in saying that at the present rate 1t
won't be long before boys in towns the
size of Phoebe VIII be doing the same
thing.
Travel this section of the state over
and you'll find that young apple
orchard is a rarity. And this is large
ly due to the fact that today we eX-
pect quick returns on our investment,
thing apple culture does not offer.
One must plant an apple tree and then
wait from five to ten years to realize
on his investment-but figures show
that the investor Is paid handsome
profits from that time on for many
many years. Another thing which has
cut the American apple crop Is the
spirit of Indifference with which one
treats tree. 1t takes ten years fol
an apple tree to come to full maturity
and one would think that after thai
time they would be carefully guarded
and cared for. But they are not Som,
farmers will spend whole day tryinG
to save the life of runt pig and no
devote as much as ten minutes in
whole year to looking after an appl
tree. And yet one good. sound. health.
apple tree Is worth twenty times a
much as a pig. even at present higl
prices of pork.
When the farmer takes as much in
terest in spraying his apple trees "a
he does in vaccinating his hogs he Wi
not be obliged to pay someone else
fancy price for growing his apples
And he will also find that his ban
account will grow whole lot steadie
There died in the city of Chicago re
Gently a man who did more harm I
rural and small-town merchants in hi
brief span of years than all other me
combined The papers credit him wit
being the originator of the send onl
one dollar" mail order ads, His es
tate totalled millions--and not do
lar of it came from the pockets of thos
who lived in the same town with hin
His field was the small towns and I'll
rural districts of the United State
his travelling statesmen were newspi
pers and magazines that make sp
cialty of carrying this send only
dollar" class of advertising.
This man learned early in life TIL
humanity will buy anything under Il
sun If 1t looks cheap. He also foui
out that when people buy on the /
stallment plan they never stop to fl
ure how much more expensive it