Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-07-29
PROGRESSIVE PROGRAM
FOR ADVERTISING CLUB
Twcnty-SiN Weekly Meetings to 10
Given Over TO Lectures nnd
Advanced Conferences.

Probably the most progressive pro-
gram which has ever been arranged
by club or association in Richmond,
and which covers twcnty-siX consecu-
i've weekly meetings. has boon an
nounccd by the program committee
Of the Richmond Advertising Club.
Nincrd conferences VIII mako up tho
program.
II. II. Scay. associate professor OF
economies AT the univcrsity Of Rich
series OF lectures. which will bc on
thc subject: The Nature and scope
Of Economics" Ills first lecture. on
AuSus, =, VIII be on this topic. Other
lectures VIII be delivered at two
weeks Intervals. the second being;
scheduled for the meeting OF August
20. when the subject Will be: "Evolu-
ton and Scope OF Economic Soclety.'
september ; Professor Scay viii lee
turc on; Economies of Productions"
on September II. The Meaning and
'Economic Forces Which Determine
Marn.t rriccs.' on October 20, Re
tai Merchandising: on November u.
Salcsnihnsh!p. and on November &c.
series al Advanced Conferences.
y, the Intermediate meetings
series OF advanced conferences will
DO held by The club. The first being
scheduled for August Is. Tho positive
and negative side or each question
brought before the club VIII DC dis
CG+sod
is Advertising an Economic Waste
or Pron,ahlc Inyos;ment!' viii no
the first subject oil debate. with Rev
George w Mcdaniel. -. ~. of First
BAPTIST Church. taking tho negative
Side OF the question and tho CLUB up
holding ne positive.
"rhc Mshdlrmau: Is lie an Esscn,ia!
Factor In Distributions" VIII be tho
up. on August - and T.. l.. Ezeh!ci
wi!l lead the forccH In defense OF the
iniddlcman. Jesse G. Duke. editor OF
"a labor paper. vii! take the ncsa.iv.
Side.
ON September 10 tho subject OF con-
ference win he: can Acccpta ncc %.
Manufacturers brands BE k'orccd-or
Does tho Retailer own Ills Trade
tive and w. l.. Austin. chairman OF
the Better business Bureau. the mega
Fourth Of the debates is scheduled
FOR september 81, when tho subject
viii he: should the Set Price OF Il
branded Article he Maintained by
VIII by ,hc Retai!cr2" Leading the
dcba:crS believing that the inanufac-
iurcr should determine the price OF
his product is J. J. Barrcto. with ".
y. Clarke. il. secretary %. tho Nir-
CHINA state Retailers Association.
C"n'cnd Nr"spnprr> n-st Medium.
Probably one OF the most interest
ing OF the conferences viii be held
Oh October \. when u. Morgan Shcp-
perd viii attempt to provo that maya
2tnc advertising Is most effective for
(" product OF national established dis
iributIon. NJ : KNIGHT VIII oppose
THIS View. contcHdinE that news
papers form the best medium.
ON October %. That Part ~ the
Advertising Appropriation Should lie
Devoted 10 General Purposes. such As
outdoor and street Car Cards. and
VIVA, Part 10 Specific Media. Such as
Dircct hy Mail Novelties and class
Pub!icltions?' viii DC the subject.
w. W. Workman VIII speak for tho
believers OF card Advertisement. while
Jefferson Wallace viii defend tho al
hy-mal! and class publication
systems.
one Of the b!E subjects o. debate
VIII como up on EoNcmhcr .. when
TIE Advertising. Copy. Is II Most
Effective When Dominating or Re
strained. tho Reason Why. Large
spaced and Frequent; Advertise
mcnts?" Will he discussed. Earl L..
H!cke;son Will oppose :. r Lnam-
Ing. secretary OF the better business
bureau, on this subject.
1T the last OF tho series Of con-
fcrcnces. The Form and style Of
Advertising. Are they Most Effective
In Black and White, or in Color.
When Typograph!caily Aggressive or
Attractive, When illustrated or All
TYPE, when Expensive or Economical
20 Produce" viii be the topic. y.
Mclean Whi;tet Viii tahc IN" posi-
tive side. while Fred SpiSel viii lead
the negatives.