Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1920-10-05
TANLAC DISPLAY
nAkio GREAT HIT
Unique And Attractive Display Of
Celebrated Medicine Attracts
Much Attention.

An advertising display which has
attracted unusual interest. has been
placed in the show window OF odd
Reliable Drug Co., on "a East Main
street. in this city, the local agency
fol the well-kncwn and highly sue
cessful proprietary~m medicine, Tanlac.
The display is not only interest
ing from an advertising standpoint,
but is educational, combining in an
attractive and artistic manner beau
tiful scenes from many foreign coun-
tries where the Ingredients OF this
preparation are obtained.
1t has accustomed such favorable
comment in the city that the pro-
prietors of the store state that il
Will remain in their window several
days longer.
Work of Great Artist.
The display is the work Of one of
Americas greatest photographic ar
tists and the manufacturers of Tan
! lac state that the total cost will ex
coed sixty thousand dollars, which II,
said to be y record price for windo~
displays. 1t is in ten distinct and
natural colors. and presents scene,
from the Rocky Mountains, as well
as from Europe, Asia, Peru, Egyp,
and other foreign countries.
The natives are seen in their nat
ural habitat and environment. gath
ering the roots. herbs and barks that
form the medicinal ingredients or
.Tanlae, packing them upon the backs
of cariIels. elephants, llamas and
other beasts of burden for transport
taton by land and sea to the I'M
mense laboratories at Dayton, Ohio,
and Walkerville. Canada.
One of the most striking features
of the display is the reproduction o.
the magnificent laboratory at Day
ton. Here the artist has very er-
tectively and inapressively portrayed
the popularity of Tanlac by inSro-
ducing a group of people i'll all walks
OF life, who are looking at the Tanlac
laboratory with expressions OF con-
fidence, plainly indicating their be-
lief and faith in the medicine.
Another distinctive feature is the
bulletins accompanying the display.
they tell briefly and concisely Of the
marvellous growth and development
OF Tanlac, until today, it has the
largest sale OF any medicine OF its
kind in the world. These bulletins
authorities as to theN therapeutic val
ae and physiological effect TO the
medicine.
10000 E'ottles a Day.
From these bulletins one also learns
that the new Ianlac laboratories at
Dayton and Walkerville have q
combined daily capacity of 10000
bottles and thai the medicine is now
selling at the rate of approximately
10, 00O, 900 bottles per year.
That Tanlac is Il preparation of
exceptional merit has never been dis
lputed. which accounts for it's ire
mendous popularity and large sales
turnout the country. 1t is a powerful
reconstructive tonic and body-build-
cr and has a far reaching and most
beneficial effect. upon the entire sys-
tenn Many strong local endorse
ments, from those who testify as to
the benefits they received, have APP.
peared in the columns of this paper.
The manufacturers of Tanlac are
firm believers in newspaper advertis-
ing and have forcibly presented to
the public the merits of their pro-
duct IN this way. Their total an
,nual appropriation for newspaper
space exceeds one million dollars
Their copy appears in practically all
Of the leading daily and weekly news
] papers turnout the United States ana
K Canada.