Ellsworth American. [volume] (Ellsworth, Me.) 1855-current, 1920-10-20
TANLAC DISPLAY
MAKES GREAT HIT
Unique and Attractive Display of
Celebrated Medicine Attracts
Much Attention


| Much Attention.
An advertising display which has
| attracted unusual interest has been
| placed in the show-window OF =, G..
| Moore. druggist az Main and Water
| streets in this city, the local agency
| for the well-known and highly sue
| cessful proprietary medicine. Tanlac.
The display is not only interesting
| from an advertising standpoint, but
| is educational. combining in an at
| traetive and artistic manner beauti-
full scenes from many foreign coun-
| tries where the ingredients Of this
preparation are obtained.
Il has occasioned such favorable
comment in the city that the pro-
prietors of the store state that IL will
remain in the window several days
longer. - q
Work OF Great Artist.
The display is the work of one of
Americas greatest photographic
artists and the manufacturers of
Tanlae state that the total cost viii
exceed sixty thousand dollars, which
is said to be a record price for win
dow displays. II is In ten distinct
and natural colors. and presents
scenes from the Rocky Mountains. as
well as from Europe, Asia. Peru.
Egypt and other foreign countries.
The natives are seen in their
natural habitat and environment
gathering the roots. herbs and barks
that form the medicinal ingredients
of Tanlac, packing them upon the
backs OF ealnels. elephants. llamas
and other beasts of burden for trans
portation by land and sea to the i'm
mense laboratories at Dayton, Ohio,
and Walkerville. Canada.
One of the most striking features
OF the display is the reproduction of
the magnificent laboratory at Day
| ton. Here the artist has very eff
fectively and impressively portrayed
the popularity of Tanlac by introduc-
ing COUP OF people in all walks of
life, who are looking at the Tanlac
| laboratory with expressions of con-
| fidence, plainly indicating their be-
| lief and faith in the medicine.
| Another distinctive feature is the
/ bulletins accompanying the display
! They tell briefly and concisely of the
marvellous growth and development
/ of Tanlac. until to-day II has the
1 largest sale of any medicine of its
Tkind in the world. These bulletins
also quote various standard medical
authorities as to the therapeutic
value and physiological effect OF the
medicine
10000 Bottles a Day
From these bulletins ore also
learns that the new Tanlac labora-
tories al Dayton and walkerviIle
have a combined daily capacity OF
$4,000 bottles and that the medicine
Is now selling at the rate of approx
mately 100000 bottles per year.
That Taniac is a preparation OF
exceptional merit has never been dis
puted, which accounts for its ire
mendous popularity and large sales
throughout the country. II is a
powerful reconstruetiye tonic and
body-builder and has far reaching
and most beneficial effect upon the
entire system. Many strong local
endorsements. from those who
testify as to the benefit they received
have appeared in the. columns of this
paper.
The manufacturers of Tanlac are
firm believers in newspaper advertis-
ing and have forcibly presented to
the public the merits of their
products in this way Their total
annual appropriation for newspaper
space exceeds one million dollars.
Their copy appears in practically all
of the leading daily and weekly
newspapers throughout the United
States and Canada