Arizona republican., 1920-03-08
Good NeWspapers

would like a word or two with our neigrbor the Prescott Journal Miner which misapprehends what and clearly carefully stated in recent article concerning the leading position occupied by The Republican among foremost papers of country which made gains in advertising las- year.
 We spoke field extending Angeles Fl Paso Denver Lake the Mexican border We particular pains 70 say that meant by field a territory in which The Republican the only in the competitive list printed that territory. would rave been wildly absurd The Republican claim that its influence spread whole territory
 butting the outskirts the four cities have named a O n very large part of that territory The Republican has little circu lation derives are scores of newspapers within territory tireIy monopoze the field immediately surrounding them- The field "occupied' by The Republican. that Of most newspapers is much than the limits have given of the territory which The Republican stands alone member the list =iven by the Advertising Age
 Now another the Journal Miners indictment and is that though The Re T'rbican great business paper is much of a newspaper specifically complained that The Republican though printed at the capital prints less capital news than sore outside In reply that print consider O be the news which think printing. We do not print much gossip especially political gossip. to be more less of a newspapers but it IS now being generally discontinued We print what We believe happened if we think it will be considerable element O readers.
 We do whether The Republican is a good newspaper 10 know as much about such things thought knew some years ago cub reporter has very decided about what newspaper should be but he sheds his milk teeth his notions become hay often in doubt.
 The surest evidence of the quality of a newspaper is its subscription list secured The publican its list. without premiums or other attractions than it's columns list so ot'tained is a big may that the news raBer is a good one; that very large number average people think and that s same thing. And if a large number people think so the advertisers think SO anG the good newspaper becomes a good business paper"
 There are two vacations for which. to the un- initiated no special training is required-newspaper work and hotel keeping. every citizen who hasynever tried newspaper work, all the mistakes that newspapermen have been making through the centuries He knows how O avoid them and what improvements to make. His revo- iutionary and invariably in failure.
 When one attempts an iGea newspaper heiays foundation The ideal necessarily is his own And man has yet conceived of d news paper that suited himself other individual and suited any considerable number individuals
 The newspapers of today instances of evotI- ton They Of the experiences of trained men through many generations. each con structing ideal striving to find what the  multitude wants There been only two in stances of success in revolutionary journalism Those instances are of the most opposing types is the Christian Science Monitor other is the Hearst paper Neither could within a small popua- ton There is in the United room for but one it most. for two Christian Science Monitors The Hearst paper can succeed only in large popu- tion and the measure of it's depcne upon the number people peculiar taste with certain hysterical tendencies. Neither the Monitor nor tho Hearst paper draw from tbe Average Man The former. add really not newspaper at all though most excellent journal Whether the Hearst is depends upon the definition NC give the word news"
 Now The Republican. judge from its large lnt rapidly growing subscription the largest in our field 1oOOx7oO miles is believed by the Average Man to be good newspaper. the Average NJar and there are many more him than of anybody else. thought otherwise other paper would have n longer list We Judgment. of the Average