Evening journal., 1920-08-28
BOSTON CLOAK
in new Store
Formal Opening of Four
Story Daylight Building
at 51l Market
SILVER PITCHER
GIFT TO D. S. LAUB


tan institution and business enterprise
into its mercantile center last eve
ming in the opening Of the Boston
Cloak store at 81 Market st. The
evening was an auspiciOus occasion
Tor Daniel 5 Laub, one OF Whining
tons most popular specially shop
merchants. FOr sixteen years Mr..
Laub conducted a store al i26 Market
street, and last evening marked the
start Of an endeaVor that so far
eclipses the former Boston Cloak en-
terprise that II is almost impossible
10 draw a comparison.
The new Boston Cloak Store build
Ing Is conducted along the most mod
ern lines OF business buildings. Four
spacious floors extending through
from Market TO shipIey streets will be
/ occupied and completely stocked with
women's and speciality shop merchan-
disc.
The entire first foor OF the build
| ing IS devoted TO waists, lingerie,
gloves, leather goods, neck-we6r and
handkerchiefs. The rear OF the first
loOr is devoted 10 millinery. ON the
second lOor the space Is devoted cx-
/ cluslNely 70 suits, coats, dresses and
furs. The third floor has been given
over TO the display OF childrens wear
and wOmen's skirts. For the present
time the fourth floor OF the building
VIII be devoted 10 a stock and ship
plng room being left vacant for the
addition OF new departments and the
expansion Of business.
Last evening was merely for an in
spection and formal opening; no
goods were sold. Mr. and Mrs. Daniel
;. Laub and Aaron Rosenbum. to-
gether with the employees, welcomed
the many friends Of the establishment.
II was a noticeable fact that many Of
Mr.. Laub's guests were the majority
~ his friendly competitors. His visi-
tors were enthusiastic and wishing
him success in his new store. Huge
baskets OF flowers and floral designs
on all floors OF the store, the gifts OF
local and out-cf-tOwn friends. lent
themselves most beautifully TO the
occasion. The orchestra was anoihs p
feature which added pleasure 10 the
many guests. Following the inspec-
tion Mr.. Laub entertained his EN-.
ployes on the fourth noor Of .h,
building Dancing and refreshments
constituted the program. During TN
evening Mr. Laub was presented viii
a large solid silver pitcher by II. B
Heiman. advertising and display man
] MkIIa I Ills STU MWAE ANAN AAA"NA INANA
presented 10 Daniel s. Laub by The
employees NJ Boston Cloak store
July 81. 1920"
In accepting the gift Mr.. Laub re
sponded most flttingly. In part NJ
said. "This gift from you. ladies anC
gentlemen, comes as a complete sur
prise. and ] cannot express by graft
ude 10 you who have so Loyalty Co
operated In making this store possible
Those OF YOU who were In the Bosol
Cloak store and those of YOU who havl
come 10 us 90 carry on our bushes
in this new establishment, ] conside
my Boston Cloak family. We hav
Z always been family ever workin
toward the success OF the Bosto
Cloak store. and even now as we ar
charging and branching out, we wan
% remain the same loyal family
! with the same cooperation. sam
! spirit and same interests all centere
on pleasing the customers in our store
, We an know that in this buildin
we will find conditions greatly chans
ed from our former environment bu
G I know YOU will all believe m whe
saw that we have made this chang
10 give Wilmington women a etor
that Is metropolitan and we will carr
the merchandise that Is wanted an
that Is popular. without expensiV
, and hlgh prohibitive prices.
n Il take This occasion 10 thank 20
!, one and an for your past help and IN
4 teresie and know that when we ope
/, 10 the public tomorrow morning yol
> will be lust as eager for the success
: Of the establishment As ! am. Agai
II thank Won both on behalf Of my
l. self and Mrs. Lsub for this beauilft
4, / o,ifl
r ono unique feature Of the new es
I Enlistment Is the kiddies' baroe
Il shop and ladies' hairdressing parior
which are located on the third floo
@ rear The installation OF this featuT
n was the original idea or Mr; Laul
4 There is nothing like II IN tne CT,
70 and It's popularity cannot iall
o draw the interest Of every mother ]
G Wilmington. The kiddies barDt
g shop Is under the supervision
o lanes ]. Cohen and nothing has bee
e shared 10 make the little room an a
4. fractive center for the kiddics. In IN
Il place a barber chair lars
Wooden horse is used. ntted up
comfortably seat the child and no
he interest during the ordeal
The heads Of the various depar
, ments are: Miss Helen Cohen, glove
and hosiery; Miss G. Hart, llnger
- and waists: II. Waldman, milliner,
Miss Mary Leach. suits; Mss J..
lJackson. coats; Miss r. Rosenthi
"a dresses. Miss C. Hollett children
,e wear: Miss NJ lane, skirts; II.
10 Heiman, advertising and display maj