The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1920-08-28
GREAT FAIR
FOR SUMTER
Chamber Of Commerce Will En-.
tertain and Advertise
MANY THOUSANDS
WILL VISIT CITY
Merchants and Others Will Be
Asked to Contribute to Enter
tainment Fund

'Severai OK Sumter's far seeing
business men have taken up with the
Chamber OK Commerce the pronos,-
ton Of turning fair week, November
Ion to 10th into big thing for Sum-
ter, and doing some entertaining and
advertising.
To begin with the Sumter County
Fair Association has engaged at a
cost OF 51.600.00, the famous Royal
SCOTCH Hishlanders Band that play.
ed here during the 1919 county fair.
FOR the 1890 fair. Wll
This band at some additional cost
could be engaged by the business men
to furnish music for some kind of
TALL festival for our thousands OF
'ustomers from several counties whom
some business men think that Sum-
ter's business men should occasional. :.
" entertain free Of cost.
1t has been suggested that a pre-.
ran os appropriate entertainment be
arranged for such rs Ia done annual
~ by hunlireds of other progressive
titles, and that we en1eavor to get
- many thousand people as possible
o visit Sumter fer several days during
our 1920 fair and show that Sumter
Is willing to loosen up" a little to
how our friends and customers that
we appreciate their trade and like to
mingle with them OH friendly rela-
ions as we'll as on purely business
grounds.
Towns and cities. like individual
business concerns should turn loose
tome OF the money that the business
men make In getting into closer touch
With their regular customers and In
he mean time seek TO induce other
'rstomers to visit their towns to see
what is to be had.
Thousands OF new people will visit
town or city for fall festival or
'ome kind OF entertainment, amuse-
nent, and relaxation who would not
probably visit that city under erdi-
sary conditions. Once they visit
sumter and see and mix with the
5umter business concerns they are apt
TO do some business with us after
wards. IL this annual custom was not
n vogue In other towns in South
Carolins. Sumter would perhaps not
oe benefited so much by occasional
" spreading its hospitality among
regular and prospective new custo-
ners. But since other towns and
cities are putting on something every
wear to advertise, entertain, and draw
new trade 1t is question OF whether
Sumter can AFFORD not to follow suit
and come across with the same kind
u stunt.
Our annua, county fair Is Just as
much Sumter city as a Sumter
county annual event Of pleasure, in
'truction, cooperation, education and
good fellowship. Sumter city de.
ives more actual cash advantage out
OF the annual county fair than all Of
county put together.
Hundreds Of men and women con-
1ected with the various attractions
Incidental to county fair, thousands
of farmers and their families and ex-
hibitors, and other visitors necessar-
lily spend thousands OF dollars In
Sumter during every fair. These
Visitors must eat. sleep. and other
wise be Accommodated. and they spend
many thousands OF dollars here dur
Ing their short stay.
It Is true that people while froi-
licking do not spend a great deal Of
.heir money for clothing. fertilizers,
horses and mules. automobiles. agri-
cultural machinery .tc. but they
spend lot of money In the town or
city they are visiting just the same.
And they spend a lot of their cash
here also when they are not out for
n
themselves in their own particular
way occasionally. IL Sumter does
not provide legitimate amusement
and entertainmnt for her thousands
OF customers why some other COM
petitive town or city will, and will
get the friendship and good will, and
no iittle OF Sumter's legitimate busi-
ness while doing 30.
The friendship and good will of
thousands OF people who annually
seek pleasure and recreation are well
worth having. and hospitality is one
Of the best things in the world to se-
cure the good will OF people.
Other cities and towns are annual
ly endeavoring to get and to keep
business. Sumter will have to play
the same game I'm the same way or
lose some business to the hosptable
cities and towns which do go after
new business and seek to keep regu.
lar or old business. We don't put on
hospitality and entertainment events
for our pleasure but for the pleasure
and amusement OF our cuaromers.
Just because Sumter business man
doesn't care himself for the kind Of
recreation or pleasure that his Gus
toners like is no indication that his
customers are not out, occasionally,
for a little fun and relaxation.
The managers OF cricuses and the
atrical companies. and the actors and
actresses do not enjoy the perform
ance az much an the audiences do.
bnt tho artists and show owners keep
the performances going for the money
there is TO DO made out OF the pleas