The Arvada enterprise. (Arvada, Colo.) 1908-1970, 1920-08-12


farm products for the table and ARE
eating their food with relish horn
Of good food. favored with the sauce
of economy and service. After all,
the final test of this method OF direct
marketing IL the measure Of satisfac-
ton secured by buyer and seller. In
stances OF successful parcel.post sell
ers. North. South. East and West,
which have come to the attention OF
the bureau OF markets. United States
department Of agriculture. prove quite
a. much as pages Of theory aud dis
cussion the immense practical value Of
this method Of buying and selling.
While the extent to which the people
Of this country are marketing produce
through the parcel post In not definite-
ly known. there Ii every indication
that the volume Of business II In
creasinE steadily.
A "Parcsi Poster" prespsra
And there liz every reason why the
parcel-pOst business should increase.
Men and women are succeeding Eplen-
didly In building up businesses with
the mail service as their chief aid. or
course, the producer cannot succeed
without an accessible market: he must
he sure that he has the kind and quail
ity Of produce that Ia wanted; and he
must learn the art Of conducting his
business. writing his letters, ETC.. In
such a way as to give satisfaction.
That IL what fruit grower In Oregon
has done. For three or four years he
has specialized In marketing fruits.
berries, aud vegetables by parcel post
to customers in small towns within a
radius OF 200 miles. His mailing list
now includes about 1000 names, and
his sales amount to about 5000 an
nuaily.
ny supplying products Of extra quail
ity which are carefully Grated.
packed. and shipped. this man has ~
cured additional business through the
recommendations which original pa
irons have supplied. Many Of his
customers he has never seen, hut they
trust him because he guarantees sat.
isfaction. When an occasional ship
ment proves unsatisfactory II II re-
placed free Of charge and no questions
are asked. His business has grown 10
that recently he has bought fruit from
other producers In order to supply his
trade. hut ne has always taken par
ticulnr care to ship only high quality
fruit, No that his high standard will be
maintained. He realizes that unless
he does this he will SOON lose HIS pa
trons' confidence and voluntary com
mcnintion--his hest business asset.
Down In Kentucky In farmer whose
experience furnishes similar proof OF
the value Of the parcel post In direct
marketing. This man sells dressed
poultry. eggs. meats and fruits to
customers IN Nashville. Tenn. The
business was started two years ngO by
selling to n friend who wins NJ pleased
with the results that he told his
neigibOrs Of his good fortune.
chsapnsss Not Essential.
Other things being eVuHl, purchasers
expect 20 save something over esti-
mated retail prices by dealing direct
with the producers. II does not nj
ways follow that the prices of pnrce'-
post goods must be below the market.
levels. This KcntuckiRn. for example,
has never cnturcd To thos" desiring
low. priced goods. Rather. he hns built
mn his entire business on the bnsls
Of high Gnnilty. lie In Just ns pnrficu.
lnr In selecting customers ms som" Gus
toners nrc In selecting n producer
from whom 10 obinln farm products.
He retains his customers by never
brcnkIng his rule. which is "S"ll only
the best" Many producers would Oc.
cnsionnlly b" tempted 10 scIl second
grndc produce when the orders exceed
cd their supply OF first grade produce.
This In something which the Ken
tuckinn never does. Instead. hc
frankly tells his patrons TINT he In
out Of the desired supplies and. IN
less otherwise instructed. he will Ill
the order ny soon nv possible.
New Highlander Sells Eggs.
Up In n little town In New Hump
shire In n retired business mnn who
Inns built up n good trnde IN marketing
eggs direct 10 customers. The business
wss started hccnnse ~ the unsntisfnr.
tory prices nj ccr'nIn city markets.
After some unsatisfactory experience
IN shipping with containers Of vnri-
GUS kinds. he finally evolved one
Of his own planning. which " proving