Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1920-10-20
TANLACDlSPLAY
MAKES GREAT HIT
Unique and Attractive Display Of
Celebrated Medicine Attracts
Much Attention.

An advertising display which has
attracted unusual interest, has been
placed in the show-window of Carl
son Brothers, Druggists, on corner of
Fourth Street and Benson Ave., in
this city, the local agency for the
we'll known and highly successful
proprietary medicine, Tanlac.
The display is not only interesting
from an advertising standpoint, but
is educational, combining in an attrac-
tive and artistic manner beautiful
scenes from many foreign countries
where the ingredients of this prepara-
ton are obtained.
1t has occasioned such favorable
comment in the city that the propri-
etOrs of the store state that it will
remain in their window several days
longer.
Work Of Great Artist
The display is the work of one of
Americas greatest photographic art
lists and the manufacturers of Tanlac
state that the total cost will exceed
sixty thousand dollars, which is said
to be record price for window dis
plays. 1t is in ten distinct and natur-
al colors, and presents scenes from
the Rocky Mountains, as well as from
Europe, Asias~ Peru, Egypt and other
foreign countries.
The natives are seen in their nat
ural habitat and environment, gather
ing the roots, herbs and banks that
form the medicinal ingredients of
Tanlac, packing them upon the backs
of camels, elephants, llamas and other
beasts of burden for transportation
by land and sea to the immense lab
oratories at Dayton, Ohio, and Walk
erville, Canada.
One of the most striking features
of the display is the reproduction of
the magnificent laboratory at Day.
ton. Here the artist has very effect
lively and impressively protrayed the
popularity of Tanlac by introducing
group of people in all walks of life,
who are looking at the Tanlac labor
atory with expressions of confidence,
plainly indicating their belief and
faith in the medicine.
Another distinctive feature is the
bulletins accompanying the. display
They tell briefly and concisely of the
marvellous growth and development
of Tanlac, until today it has the larg-
est sale of any medicine of it's kind
in the world. These bulletins also
quote various standard medical auth
critics as to the therapeutic value and
Physiological effect of the medicine.
10000 Bottles a Day
From these bulletins one also learns
that the new Tanlac laboratories at
Dayton and Walkerville have a com
bined daily capacity of 10000 bottles
and that the medicine is now selling
at the rate of approximately 10000,
900 bottles per year.
That Tanlac is a preparation of ex
ceptiOnal merit has never been dis
puted, which accounts for it's trem
endous popularity and large sales
turnout the country. It is a powerful
reconstructive tonic and body builder
| and has far reaching and most ben
efcial effect upon the entire system
Many strong local endorsements, from
those who testify as to the benefit
they received, have appeared in the
| columns of this paper.
The manufacturers of Tanlac are
firm believers in newspaper advertis
ing and have forcibly presented to the
public the merits of their products in
this way. Their total annual appro
priatiOn for newspaper space exceeds
one million dollars. Their copy ap
pears in practically all of the leading
daily and weekly newspapers thruout
the United States and Canada.
Tanlac is sold in Willmar by Carl
son Bros, in Roseland by Isaac Cart
and in Lake Lillian by Erickson Bros
Paid Advertisement