El Paso herald. (El Paso, Tex.) 1901-1931, 1920-10-30

MEN MOBILIZE
TO WIN WORLD

hefllns Germany Oct SHERMAN
movie producers are mobuizine. 10
invade the world film market. The
great general staff Of the associated
film producers viii not make a d.
rect frontal attack with waving ban
ners bearing the familiar old legend
Made iH Germany" but have
planned an offensive Of quiet camou-
tagged penstraton.
everything typically German IS be-
Ing excluded from the new nroduo-
lions and the most rabld Hun-hate-
va. So through the performance with
rear pleasure and not the least grlF-
llelon mat the source OF his enter
-alnnent Is the land OF hts former
enemy. In films OF modern socief--
sores the greatest care Sc taken to
cl@a-le an atmosphere which nnlEht as
.1--l-y represent Washington. Lon
oon or Paris as Berlin.
In outdoor scenes there IS never
GERMAN sign or billboard TO betrav
me export salesman who IS CHARGED
Win selling the American. British
ana French rights. The villain does
Aog drop his blackmail letter into
some handy Berlin or Potsdam mai
ooEf instead q simple stage mail box
IS constructed which might belong to
me -and OF anywhere. And when the
villain Is arrested ia the last reel h
-aa me picturesque heimeted Ber-
IN pluecot who fastens the hand
ours put noudescript policeman
who looks Euspicaously IKE a Paris
gendarme.
Some Big Productions.
The big Eilmz. which are Intended
primarily for sale in America and
Europe, are historical stories-the
plots ard locations Of which are auv-
Of marks have been spent IN produc- Z
ING Ladame Dubarry" a story Of
tho French Revolution: "Sumuran."
Z tale Of the Orient. and Anne Bo-
leyn. 2 reproduction OF sixteenth I
Gentry London.
How DO you think America win I
IKE thls3' asked a director Of the 4
Universal Film company Of Germany. I
during the filming Of Anne Boleyn-~ I
y vas necessary to eoncede that /
aside from national prejudice, and /
based purely on an artistic stand /
point that America would be forced I
70 admit u was 8 pretty good pro-
duction- In a class with The Birth 1
OF a Nation.
Cost Over Million.
Anne Boleyn" cost more than five
million marks 20 produce. which IS
more than one million dollars at the
preWar rate OF exchange BY the
most optimistic stretch OF magma I
tlou the Universal company couldn't
expect that the seat sale IN Germany I
monster production. The directors
readily ADMIT this, but cheefully re-
ply that the profits on the eZporta-
ton VIII not only pay ali the eL-
Denses but VII bring a handsome
profit.
German films during the war and
The first year OF the armisrlce were
7t SO poor quality both from the
technical standpoint and also OF
scenario and interest that they
would have haukrupted q movie the
lter IN an American crossroads VII
.aga Eighty strides have been taken
during the last year, and today the
elaborate historical films make even
he american film counolsseuFg eL-
press their admiration. For the
iuction OF tho front perspective OF
he Westminster from
he Westminster abbey, was built
Tlrh an old English street as long
IS Two big American city blocks
eading &c f. -Four thousand COS
-umsd -supes" eheered Henry VII
md Anne On their way 20 the coro-
laiton.
q. 8. Movies IN Berlin.
America IS not making very rapid
IN her fllri invasion Of Ger
many A New York fir mhas pur-
hassd the new Scala thsater In
3erlIn which has e seating capacity
Z 5000, and which they plan % make
he most beautiful movie house IA
Europe. The program calls for open
1E with Americas laVcrlre stars
uch as Doug and Nary and Charlie f
3 the month o. January.
The German government granted
a imuortEnt license for 10000 feet
Z fum. German grain merchants and
acEinE houses who are anxious 70 f
IMPORT foods and who have not been
b1e 70 secure a government license.
Immediately raised q howl which was
.sard over all Germany. They de-
naud an Investigation Of the Elm Il
auss ara csu on popular sympathy
C prevent what they name the i'm
.ortation OF IuEuries. while Germany
8 hunEering and not permitted TO
fA-r