The Bridgeport times and evening farmer., 1920-07-22
FARES MOTORS TO HAVE SALES ROOM
 IN BRIDGEPORT

All speculation as to the future handling of retail sales and rnair- tenance of Locomobile and Mercer cars and Riker trucks in Bridgeport was put to rest today by the an- nouncement of the formation of Hare's Motors of Connecticut, Inc, an organization composed of some of the most prominent automobile men in New Englend.
 This new corporation will not only hSs the Locomobile and Mercer distrib- uting and maintenance organization for Bridgeport but for the entire State of Connecticut
 The new Bridgeport retail sales rooms for both Locomobile and Mer- Ger cars will open about August 1 at 171-d73 Stratford avenue. New Service Department quarters will shortly be opened but for the present service for both cars will be continued at the present Locomobile Branch Service Station at the factory.
 The bringing together of these two well known quality lines in Bridge port and other cities of Connecticut is a development which has been dis cussed widely among autom oIbi1e deal CTS and patrons of both cars. The general impression Is that the move will prove a. distinct advantage, not only to present owners of Locomo- biles and Mercers in the matter of service, but 1t will also tend to create a much wider distribution of these cars throughout the State.
 Roger J. Gilmore, president of the new corporation, is well known throughout New England. He was born in Cambridge. Mass, and grad uated from Harvard in 1909 His early business training was in the Packard factory, at Detroit Prior to forming the Hare's Motors of New England, of ,s~zI, I,1 fe ha dent of the Packard Motor Car Go. of New York, succeeding Emlen S. Hare. president of the parent flares Mo- tors, when the latter was called to the vice presidency of the present Pack ard Co- In Detroit
 Harry F. Flowers, vice president and general manager, is likewise a veteran in the automobile field and until recently was manager of the Packard, New Haven branch For merly,. he was Packard Hartford truck sales manager and his early connec- tions with the automobile industry were with the Automobile Division of the Am erfcan Locomotive Co. and the Thomas Motor Car Co. of Buffalo.
 E. R. Hunnewell, the Bridgeport branch manager of Hare's Motors of Connecticut, was until recently vice president of the Cleveland Automo- bile Sales Corp, distributors for Cleveland cars in greater New 1OTK-
 The sales and maintenance forces of the Bridgeport Branch of Hare's Mo tors of Connecticut are being organ ized from men of long experience in Iocomobile and Mercer sales and ser vice establishments
 While the opening of the Bridgeport branch on Stratford avenue marks an extension of the Bridgeport automo- bile district to the East Side, the To- cation is. notwithstanding, particularly accessible to residents of the city also for LocomobiIe and Mercer owners passing through the city. Stratford 4 avenue is so broad that the annoy ance of congested traffic to patrons of these cars is eliminated.
 The show rooms occupy a corner building giving entrances and exits on the avenue and the side street There is a total of approximately 3,OOc square feet of show room space, ad- mirably lighted "We hope,'' said MT Flowers today, 'to get into our new building before August l. We will not be able, however, to transfer our ser vice department at once and we have therefore requested 'Locomob1le and Mercer patrons to temporarily use the present service station at the Loco mobile factory Our New Haven branch will be located ct 35O-35z George street and we will also imme- diately establish a branch of flares Motors of Connecticut in Hartford