New Britain herald., 1920-01-29
'AD' FINDS ONLY ONE
 UGLY GIRL IN N. Y.
And Then She Confessed She
 Really Wasn't So HOmely

New ork. Jan. 29-- In all New York only one young woman could be found yesterday who was wiling for $1O0--to admir- that she was homelN. And it later developed tha: even she had appeared in answer to an advertisement inserted in yestcr- day mornings newspapers because or a bet and that, actually. she didn't believe 3he was bad looking at uiI. She admitted frankly that she nas not. before Edcar '. NJ. Gold berg. ouFncSS manage" of Inc Retail Mil incry Association of America. liu- ishcd talking 10 her.
 The association is 10 hold a Fashion show at the Hotel Astor next Monday night. Two weeks ago Mr.. Goldbers adN crtised for cood-lo looking models aud selected Go out of the 15U who presented themselves at the as *oCiation's offices al 1370 Broadwa, The milljners feel that they haSe a problem before them this year De- cause of the tremendous increase in price on black headed pins. wire. ar Ltttrial cherries and nearly everything WhicR enters into the manufacture O. chic femininu hCadScar. Hats which formerly might be taken home for $9S9 cannot he carried this sprin:;
 
 three times that figure
 Real Object of tIlc "Ad.''
 After studying the psychology of the situation. Mr. Goldberg caused his advertisement to be published yesterday, the theory being that 1t would be worth $IOU to the associa ton to get hold or q really unattra,- tive Noun- woman merely to trans form her into an Cm bodimept of fem . mine pulChritude before an amazed audience at the Fashion show.
 II is believed that if the fact can h" impressed upon thG. women of the United States that the millinery de- signing art has now reached a stage where almost anyone can be made to appear beautiful through inc addition Of 2 perfectly appropriate hat. gown and other accessories. hardly any normal woman is going to balk at mere matter of dollars and cents. People like NasseIin. Nilletard and Mmc. I.zctte of Paris. and i Miriam BausoloGue. the designer fo, Josef. are going 10 be at the show. and they can do ything with any one. cross eyes and hair lips not barred" Mr->G oldberc explained. Tn all the world there is no woman SO ugly thai they cannot by their genius transform her. That is why adver- ttsed and if we can get a truly home ely on" We will perform a seeming mir aCle before thos" at the Fashion show which ought to he a good thing Tom the millinery business every where
 Mr. Goldhcr@'S ad called for canl.- dates 10 appear between noon and n. m.. and il Was not unt;l 1:30 tIa; one appeared. She wore a blue pic turc hat. a smart black frock and said she Was Josephine Morris. of 1i3 West l5oth street. MT. Goldberg ap- praised her critically for a moment and shook his head.
 At Last She ConfcSscS.
 'ph. indeed. l am homcly: I know ann said Miss Morris pIcadingIv But under Mr. Goldbcrc's insistenCe she soon bfokc down completely Un- ble longer to attempt deceit. ''I nlaN not he beautiful. but Pm passabls good lookinc.' she admitted frankly. "t just came in here on a darc. Thes girls al tn" shop where | work bct~ mo &25 didn't have thn nerve" tz-
 battery or newspaper pho. tosra phcrs unIiml,cred and went into action and Mr. Goldberg became SC impressed with Miss Morris that he / hired her as regular model for Wednesday nights show. He is l., pay her $10 with the undrrstandin:; that shc is good Irol>ing. instead of Sio0 with the upd"~;.iit ndinS that she is not. He said h, 'uuld send ageu:, about the city toGay in An endcaror to find someone who could qualify fo1 the larger fee aud that the offer st'H holds cood.