Pine Bluff daily graphic., 1920-01-02
STORE BUILDINGS IN PINE BLUFF GREAT
 NEED, SAYS FROUG
Kicks Feature First 1920 Meeting of Ad
 Club

meeting of the Pine Bluff Ad clul
 and MT. Froug's suggestion fo
 solution of the out-of-town buy
 ing was for construction of bet
 ter merchandising buildings an(
 increased use of newspaper spac
 by Pine Bluff merchants.
 The Ad club meeting yesterday
 was unusually interesting, nearly
 all the "kickers" suggesting way.
 of relieving the conditions about
 which they "kicked," and an or
 ,chestra led by Prof. k. J. Kuecs
 contributing greatly toward in
 creasing enthusiasm and inspira- .stion. J. D. Rust, proprietor oi - the Jefferson hotel, where the Luncheon session was held, perpe-
 trated surprise upon the Ad
 men that won for him appreciative .commendation. After telicitating
 the club, and extending New Yeal
 wishes, MT. Rust let it be known
 that yesterdays luncheon was "on
 the house" and that he was happy
 to have the Ad men as his guests
 on this occasion.
 'sKicks" Made For Progress.
 The "kick" meeting was justi fled in brief talk by w. N. Tru- flock of the Hotel Pines, who show sed that the voicing of complaints, accompanied by suggestion and
 determination for effecting rem
 edy, is an incentive to business progress generally; that the s"dead" community or individual is
 the snug complacent satisfied
 community or individual.
 There were not as many kicks
 as had been anticipated, and sev.
 eral members were penaliZed by the president of the club, Jack
 Bernhardt, for failure to present, a "kiek." These and other fines will go into the clubs 1920 Christ mas fund.
 Robt. w. Etter, manager of the savings and publicity departments of the Merchants and Planters bank, was appointed chairman ot the "On to Indianapolis commit tee, to insure that Pine Bluff will be we'll represented at the next convention of the Advertising Clubs. of the World, to be held in lure.
 The next meeting of the club will be held Thursday, January 8. at the Hotel Pines, when the topic for discussion will be Modern Mercantile Buildings as a Factor in Bringing More Trade to Pine Bluff" based on MT. Froug's talk before the club yesterday. Mc. s sBernhardt announced that the club proposes to make the suggest ed relief a reality in 1920, and that the discussion is with a view of | tselling owners of business prop .erty on the proposition"
 < MT. Froug presented his "kick' and suggested remedy in logical, convincing way, and because he has built up big business through the methods he advocates-news. paper advertising and window dis plays-his listeners were i'm pressed with his conclusions.
 Pine Bluff Backward
 "Ten years ago, on the 18th day of April, I came to Pine Bluff said MT. Froug. "I engaged in the business. love the town, and the people in it. Still, have kick coming.
 Have you ever seen a city Of 30 900 people with so few up-to. date store buildings as Pine Bluff ?' MT. Froug asked. He continued: 5 "As I stated before, l have been here 10 years next April, and the only modern store building that has been erected in Pine Bluff in that period is the Kress building.
 "AH of the merchants and busi l ness people at times go over to $ Little Rock and other cities and : find our best customers trading there. They are not always tc blame. Just think of it! Therc isn't a store in this town that has a rest room for a lady who does her shopping down town to conn in and rest, and do her correspond ing or for meeting her friends | All these accommodations they t have in other cities, and that i' s the reason our best customer V leave our good town to go to othe, f towns to do their shopping. 7 Our merchants here have me : ,handise of just as high class qua ', ty as carried in any other city, br we are at a disadvantage. w haven't the modern store building to adequately show our mercha" iise. l am sure that we are sell !, ng our merchandise for les, :. money than competitive cities. z
 Advertising Returns Big
 We can not have a city with u ut modern store buildings. In r ! years since l have come to th's yocd city, Pine Bluff I have spent With our two newspapers abou 5000 year. In other words, rave spent S60,000, with the tw \ since coming to Pin Stuff. But want to tell you <, that I have got result. :, or every dollar 1 haze spent witt ., he Graphic ar the Commercial. ',
 Now, If we want to become z1 arge city We must ask our .,, owners to give us mod ., Tn fire-proof store buildings Of curse, they can not realize 150 - fer cent on their investment aS \ hey have done heretofore. But fl GU will notice other cities of this ize, you will see modern up-to. ate buildings. Why can't wa