The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1920-08-26
ADVERTISING
GOING UP"
-
New Rates September LIST

NEW Rates september ISL
On another page of this issue ap-
pears a notice that on and after the
first of September, 1920, the adver-
Using rates will be 20 cents a column
inch per insertion for contract adj
vertising and rs cents for all other.
We are also publishing an announce
ment of the installation of the Frank
lin Printing Price List.
The rate of 20 cents may seem
high to the advertisers of Hope and
vicinity, but that is because the for
mer rates were not near what they
should be. All other papers of the
county have been getting at least
this amount for their display space
and some even more. This ate is
not made under the impression that
I'VE guess we can get by with zoe
for our advertising'-not a bit of
it. This rate is the universal opin-
ion of hundreds of cost-finind ex-
perts who have studied the situation
thoroughly throughout the country.
Therefore, our advertisers may rest
assured that our coming prices are
not the result of guess work but Of
a thorough understanding of the sit
uation. We feel safe in saying that
were it not for an extra run of Job
work in our job department, no Pho
neers would have been mailed the
past year.
Getting down to brass tacks, we
want more advertising. We do not
solicit it on the plea of donations or
the like, but because we have faith
that the right kind of live advertis-
ing is a paying investment. It is
a sales agent, a newspaper telling of
the happenings of your business, a
connecting link between you and
your customers.
Some business men say, "We have
not time to write an ad." All right,
let us help you. We make a study
Of the advertising game and all the
numerous little facts we pick up
are at the disposal Of our customers.
We are not only interested in, Sc
curing advertising for the money it
gives the publishers, but also for the
purpose of determining how much
good advertising really does. In
other words, we want everybody to
feel that this game of advertising
is a live one and one in which every
progressive business man should
take an active interest.
Within the coming week all bust
ness houses Of Hope will be inter-
viewed for the purpose of having
the contract for advertising signed.
All who do sign the contract will be
allowed the special rate of zoe per
inch per insertion, all others will
pay rs cents straight.
A word in regard to the Franklin
Printing Price List.
It contains a complete summary
of the cost of turning out practically
any kind Of job work. The cost is
figured by experts who have made
a detailed study Of price finding and
the prices which they establish are
the ones by which we will be gov
erned in the future.
AS we have often said, we take
pride in all work going out of this
Object must satisfy US typograph-
tcally and also satisfy the customer.
With this feeling and with the equip
ment and years experience Of the
workmen, it is possible to give the
best of service, equal to the jobs
turned out in the cities. Therefore.
we feel safe in assuming that If our
work has the merit, it also is en-
titled to a fair price.
We are entitled to sing the old
song about the higher cost Of all ma
terials going into the manufacture
Of printing, but have refrained be-
cause it is common gossip about all
trade commodities. especially paper
and labor, raising faster than mater
falls used in practically any other
business. We have tried to present
our argument as to the cause Of the
raise in rates and trust that we may
not experience any boycott when the