The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1920-01-05
TRADE ATHOMEI m 1920.

a News ITEM Yesterday noted the fact that several tons OF mail ordcrl
s -y s .s g distribution 20 New senieO points The item Indicated that
troaton which probably Is only a part O. the years distribution Of this ma
houses ship their eatHoss by express TO distant di.iHbuuns points ana pay
several cents . . each sa,aios' Alsolu,sly q the only ss SS to is s so%%uai.
md n ns sine single Si item M 81 Si- aa : '1 ~ o.e = Ia ,%sss's q m Rsor'r Sss F sS ,s
damage done TO The communities BY the mail order business
Under the redieeioos sOning system o charging. in force in our
postal department. the mail order house IS given a huge advantage News
ess,ass d ADVERTISING carried. and newspapers serving millions of business
s VA as =. n Local postal. som 5a.e They must pay postage ~ Tho way
esthos BY express o the point that will give 1t the smaT~, possible postage
the country a ~ IN RsI local &C ps a@ s n ~ S SuSlpss ,n,a un@, me - s's .a esn,S %
as Psnaissa for The benefit Of the mail order houses
At home and 70, refusing 70 = esssnsd into sending ii to di"an, points for
prosperity at home In which even ons o. US shares and BY the s'atus Of
we may be pareoned for a personal illustration from the experience Of
illustrative OF nunsrOus. lines Of business that are hurt by the mai order
s ssrss 9 IN = wS mat indirectly %, jms IS certainly hurts seneral pros.
There as mail order printing houses ,u., Al. ,ber. are man order dv.
goods and grocery eiothins and implement drug and hardware houses
certain CLASSES If printing which. wing TO quantity production. they are
local plants This SAVING o a few cents rs ordinarily absorbed or more
The payroll expenditures Of the Central Printing company in 1919 total.
does not ioslaas sAoussana. Of y Sonars adS ssS HV sSa, ,Sse S 90 s%p'0 sSs,, ia
~sSs sesr1 s0 . 'S s@e. insurance Poas, s"pp"es &c, ssery dollar o which
went direct int business channels IN this city; for food clothing, rent, ouhd-
Yet there are certain business institutions including several that enjOya
from IT. who persist in ssnalns their largest and most valuable printing
nj osurssH an nos IN /" S Sn nary S'nS" m"'S mat can Do 00n'ed only
HAD the printing referred to, of which we have accurate knowledge
been place with "a plant ~ payroll outlay would have been increased
directly back into the home business channels; much o e 1t directly back into
the bank accounts OF the Institutions that tent his volume Of printing and
bian book out Of New Mexico. thus throwing away a cash return in
uor ines sssr than the setuai saving affected in the cost Of the work
The above is used merely as al illustration Of what the mail order
business does 10 a community. The Central Printing company Is not kick
inE II has enjoyed daring 1919 most generous patronage from the me-
3ory Of Albuquerque business houses and other buyers of printing and II
heartily appreciates that business Our plant is working at or zeal capacity
an the time We would not have used u ass a an illustration IL th
wen with some other New Mexico printing plant But when this printing
that can be done is wei and as cheapiy al home Is scnt outside 81 the state
~ De"W" "~e hs ouNuleu IN INSTANCE OF aoSa'S 70 nome hstuhon
md home prosperity that the existence of such a spirit In this or an,
other community Is wrong
There as e number Of mail order houses that sell groceries shipping
them thousands OF miles 10 consumers There are others that sell cothins
for children, for women. for men Albuquerque has a surprising outgoin,
Flow OF cash. for hardware. implements etc, TO mail order houses that spenS
money N Albuquerque but nee a year; pr twice II most; when they buy
money. n turn Is Immediately checked out % receivers o. postal receipt
an Denver. Kanaas ciy. Chicago Or Washington
These Albuquerque business houses give employment TO thousands o
men ahd women sis boys whose whole income is Immediately pu
into circulation IN local business They spend thousands OF dollars or prop
cry building. taxes etc They make 1t possible for u to live here and ear
nvings and enjoy an amazing ana luxurious prosperity such IS evc
1t is a fact aso. that the home retail stores, whether grocery. clothing
dry goods or hardware. sell at prices that usually meet the prices Of IN
tho added advantage OF inspection. service exchange. seocton-beueht
that are invariably WORTH many times the fnhnitesmal savings held out by tn
aiurng n order oatalog.
The average citizen o. Albuquerque, and his family. derive their living
from home business or Industry EIen we're costs materially hishs tina
that community loyalty fair play and direct personal selfish Interest deman
that " g buy our goods Il home; that We support home business and IN
possible n The channels OF home business
Trdng at home is az the very foundation Of community cooperate
and IL a hrt principle Of the kind OF genuine loyalty that builds cities an
RECOGNISING July the right OF every citizen to spend the money he ha
earned. and that he does not owe 70 neon elise where and when h
tmnss that al be done for Albuquerque and Tor each Of It's ouzens a ri
1890. and spend our money II home Il h a fact easily demonstrated tina
an that policy faithfully adhered TO- each OF Is will s0Te besto u oW
n--~-