The state herald., 1920-08-31
Good Advantage.

The proof Of parcel-post marketing
is in the eating
Many thousands of consumers have
tried out this method of purchasing
farm products for the table and are
eating their food with relish horn
of good food, favored with the sauce
Of economy and service. After all,
the final test Of this method Of direct
marketing is the measure Of satlsfac'
tion secured by buyer and seller. In
stances of successful parcel-post sell
ers, North, South, East and West.
the bureau OF markets, United States
department OF agriculture, prove quite
us much as pages of theory and dis
cuSsion the immense practical value OF
this method Of buying and selling.
While the extent to which the people
of this country are marketing produce
through the parcel post is not definite
ly known, there Is every Indication
that the volume of business Is In
creasing steadily.
TookSt F'ooPS'o-
And there is every reason why the
parcel.post business should increase.
Men and women are succeeding splen-
didly in building up businesses with
the mail service rs their chief aid. OF
course, the producer canrot succeed
without nm accessible market he must
be sure that he has the kind and quail
ity OF produce that is wanted; and he
must learn the art of conducting his
business, writing his letters, etc, In
such way as to give satisfaction.
That Is what fruit grower In Oregon
has done. For three or four years he
has specialized in marketing fruits,
berries, and vegetables by parcel post
TO customers In small towns within n
radius Of 200 miles. His mailing list
now includes about 1000 names, and
his sales amount to about 5000 an
nunliy.
BY supplying products Of extra qunl'
ity which are carefully Grated,
packed, and shipped. this man has Sc
cured additional business through the
recommendations which original pa
irons have supplied. Many OF his
customers he has never seen. but they
trust him because he guarantees sat
isfactlon. When nm occasional ship
ment proves unsatisfactory It Is re-
placed free of charge and no questions
are asked. His business has grown 50
that recently he has bought fruit from
other producers In order TO supply his
trade. But he has always taken par
tlculnr care TO ship only high quality
fruit. so that his high standard viii he
maintained. lie realizes that unless
he does this he win soon lose his pn-
irons confidence and voluntary com
mcndnilon-hls best business asset.
Down IN Kentucky Is a farmer whose
experience furnishes similar proof Of
the value ~ the parcel post In direct
marketing. This man sells dressed
poultry. eggs, ments and fruits to
customers IN Nashville. Tenn. The
business was started two years ago by
selling to friend who was 50 pleased
With the results that he told his
neighbors Of his good fortune.
cheapness Not Essential.
other things being equal. purchaser
expect TO save something over estl.
mated retail prices by dealing direct
with the producers. II does not al
ways follow that the prices OF parcel
post goods must he below the market.
levels. This Kcn,ucklnn, for example
has never catarcd to those desiring
low.prlced goods. Rather. he has built
M his entire business on the basis
of high quality. lie ls lust ms pnr,lcu'
lar IN selecting customers ms some Gus.
toners ARE In selecting producer
from whom 10 obtain farm products.
He retains his customers by never
breaking his rule. which Is "Scl only
the best" Many producers would oc'
cnslonnlly be- tempted 10 sell second.
prnde produce when the orders exceed,
od their supply Of first grade produce
This Is something which the Ken
uclslnn never does. Instead, Il,
funkly tells his patrons that hc il
out n the desired supplies aud, mn
less otherwise instructed. he will M
the order rs soon Ms possible.
New Enalandor Sells Euas.
Up In a little town In New lInmp
shire II n retired business mnn Wis
hns built M good trnde IN marketing
eggs direct TO customers The business
was started because of the unsntIsfnc
tory prices nj certain city markets
After somc unsatisfactory experience
IN shipping with containers OF vnrl
ous Kinds, he nnnlly evolved ol'
Of his avn planning, which II proylni
very satisfactory. These nre nov
manufactured for him In large 1unn
'iilcs. thus bringing down the cost
rprilculur care n taken In pncklnl
the prnt mud ia tviur tho unrrplH, A.