Arizona republican., 1920-11-01
FISH OF THE BOOSTERS

Of fish and find it lacking may be aroused to swear off fish for life.
 Fish Need Press Agents.
 If the corporation expects to develop early curiosity into large and steady demand for its products, 1t will un- doubtedly have to put across an inten- sive course of public education. includ- ing street car cards. billboards. maga- zine pictorials. and all the other meth ods Of driving in facts in order to cor vince everybody that the supsrlasive merits of fish cannot be ignored.
 This would seem necessary, for the gastronomic history of the United States has not so far shown lls to he race of fish eaters. The coasts have not consumed anything like the amount of sea food the fishermen could catch. and back from the shore fresh fish has always been the same as foreign delicacy.
 Hoover did his best in his food con- servation campaigns to interest the country in the advantages and pleas ures of consuming larger quantities of both sea and river food, and the bu- reau of fisheries has pushed the cause of fish from every angle as far as it's appropriation would permit, The re- suit of these efforts and of normal progress in the fishing industry is shown by figures. Tn 1917 the United States consumed 20 pounds of fish per person and now it consumed 2S pounds.
 The significance of our achievements 1 in eating fish is not noticeable from this until you compare our record with | those of other sea-coast countries In England the average person eats 100 pounds a year; in Norway and Sweden. 1S0 pounds; and Japan beats them all
 with about 800.
 1t is true that our average would be
 much more creditable if we counted | only the area in this country over
 which it has been possible to trans port fresh fish, as practically all parts l of these other countries are reasonably l accessible to fishing ports. An average
 of only half a pound of fish is eaten by persons in some parts of this coun- try, and this offsets the comparatively large amount consumed in the real fish eating districts.
 Fishing Behind the Times.
 The fishing interests here in Boston
 say that they are practically in the
 position in which the beef business
 found itself when it began to organiZc ] 50 years ago. Then beef was handed l. out to the public by the same happy
 go-mcky methods which now charac-
 terize fishing. Beef cattle were traile6 sometimes thousand miles 10 tht nearest market, for nobody would ca beef unless it was fresh killed. Ther organization was developed. and re frigerator cars invented, and beef ha, } been distributed from a central poin
 ever since.
 ! The fisheries industry here hopes t' ' get on a basis similar to that of tn 3 beef organization. It has started D. 2 collecting a fleet of % modern trawler . instead of maintaining a fleet o . schooners and miscellaneous craft d These steam trawlers are said to brin l in as many fish in one short cruise a h a schooner can catch in year 2 Then. the company is taking fisher
 mans luck and harnessing 1t to eff - ciency by means of wireless. Whe 7, several trawlers set out on a cruise fo c swordfish or cod, one is apt to strik Z, waters where the large fish are plen T ttful, while the others may get noth ing but few hauls of small. less Valu l. able fish. Formerly there was noth y ing for any Of the craft to do but talk r what fortune sent. Now. a vessel i d good fishing waters sends a wireles