New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1920-07-28
Harding Plans
Nation Wide
Publicity Drive
A. d. Lasker, Scott Bone
and William Wrigley Jr.
Present First Advertis-
ing Copy to Nominee
l2-Word Slogan Adopted
Two of the Managers We're
Closely Connected With
Hiram johnson Campaign
From a stoe Correspondent


MARION, Ohio, July Ex-senator
Warren G. Harding gave his approval
to-day to a nationwide advertising
campaign for the Republican ticket to
be launched shortly from national
headquarters in Chicago.
A. D. Lasker, head of the Lord &
Thomas Advertising Agency; Scott
Bone, director of publicity of the Re-
publican National Committee, and Will
liam Wrigley jr., who buys advertising
space for chewing gum advertise
ments, spent the day with Senator
Harding The nominee studied adver-
Using copy prepared under their direc-
ton which they brought for his pc
rusal After making a few changes he
gave it an enthusiastic o. K.
Every line of advertising il to be
submitted to Senator Harding and the
principle Of truth in advertising will
be followed scrupulously.
TweIve-Word Slogan
In the copy approved to-day was a
slogan of twelve words that soon will
carry a message to American voters
from the pages of newspapers and
magazines, from billboards along rail-
road tracks from coast to coast and
border to border and by means OF
every other device of modern advertis-
ing methods. This slogan contains the
punch of the campaign. 1t will greet
all America at the breakfast table IN
the near future.
Two of the men who have mapped
out this mpaign-Messrs. Wrigley
and Lasker--were closely connected
with the pre-convention campaign of
Senator Hiram Johnson. Mr.. Lasker
was chairman of the Borah-J ohnson
mass meeting in Chicago day before
the convention opened NE. Wrigiey
also supported Johnson iii financial
way. He said to-dayi
Harding is the man of the hour He
is the man the people want
In connection with this elaborate ad-
vertising campaign it was said that
the Republican campaign began TO
function two years ago and that the
party has taken the offensive and
means to keep it, On the other hand,
the Democrats have no organization
and have just selected chairman for
their National committee.
There is disposition on the part Of
Farley Parker Christensen, nominee Of
the Farmer Labor party, to take ad-
vantage of the superior publicity or
ganization Of the Republican party, but
the nominee has declined to be used
as an advertising medium for the third
party candidate.
Last week Christensen wired asking
Senator Harding and Governor Cox to
join with him in a plea for execu-
tive clemency for Eugene V. Debs,
nominee of the Socialist party. Mr..
Christensen, encouraged by the sue
cess OF that telegram, has now sent
Senator Harding seven page telegram
about the Polish situation. This was
not made public at Harding headquar-
tiers, and any answer that may be sent
will be very brief.
Acceptance Speech Praised
John T. Adams, of Iowa, vice-chair
man of the Republican National Com
mttee, stopped in Marion to-day while
on his way to Chicago from Washing
ton. After conference with Senator
Harding, Mr.. Adams said:
Senator Harding's speech Of &C
ceptance was mastery one.
at dealt with the great issues before
the public in a manner which was at
once statesmanlike, strong and up-to-
date I hear commentator Of it every
where | believe Harding and Coolidge
will sweep the country. Senator
Harding is strong in Iowa and in the
West, and he will grow in strength
from now to Election Day"