The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1920-10-04
NEW DISPLAY OF
TANLAC BIG HIT
Unique and Attractive Display
of Celebrated Medicine At
tracts Much Attention.-Cost
100000 to Produce.

An advertisingg display which has
attracted unusual interest, has been
placed in the show-window of the
Crystal Pharmacy, on Palafox street,
in this city, the local agency for the
well-known and highly successful pro-
prietary medicine, Tanlac
The display is not only interesting
from an advertising standpoint. but
is educational, combining in an at
tractive and artistic manner beauti-
full scenes from many foreign coun-
tries where the ingredients of this
preparation are obtained.
1t has occasioned such favora BILE
comment in the city that the pro-
prietors of the store state that ii will
remain in their window several days
longer.
Work of Great Artist.
The display is the work of one of
Americas greatest photographic artists
and the manufacturers of Tanlac state
that the total cost will exceed sixty
thousand dollars, which is said to be
a record price for window displays.
1t is in ten distinct and natural
colors, and presents scenes from the
Rocky Mountains, as well as from
Europe. Asia, Peru, Egypt and other
foreign countries.
The natives are seen in their natural
habitat and environment, gathering
the roots, herbs and banks that form
the medicinal ingredients of Tanlac
packing them upon the backs of
camels, elephants, llamas and other
beasts of burden for transportation
by land and sea to the immense lab
oratories at Dayton, Ohio, and Walk
erville, Canada.
One of the most striking features
of the display is the reproduction of
the magnificent laboratory at Dayton.
Here the artist has very effectively
and 'impressively protrayed the popu-
larity OF Tanlac by introducing a
group of people in all walks of life,
who are looking at the Tanlac labora-
tory with expressions of confidence,
plainly indicating their belief and
faith in the medicine,
Another distinctive feature is the
bulletines accompanying the display.
They tell briefly and concisely of the
marvellous growth and development of
Tanlac. until today it has the largest
sale of any medicine Of its kind in the
world. These bulletins also quote
various standard medical authorities
DIS " ItlC lIiSIdPCotAS value anu phsSAO~
logical effect of the medicine.
$4,000 Bottles a Day.
From these bulletins one also learns
that the new Tanlac laboratories at
Dayton and Walkerville have a COM
bined daily capacity of $4,000 bottles
and that the medicine is now selling
at the rate Of approximately 100000
bottles per year.
That Tanlac is a preparation of ex-
ceptional merit has never been dis
puted, which accounts for it's tremend-
Gus popularity and large sales through
out the country. 1t is a powerful re-
constructive tonic and body builder
and has a far--reaching and most
beneficial effect upon the entire sys-
tenn. Many strong local endorsements,
from those who testify as to the bene--
fit they received, have appeared in
the columns of this paper.
The manufacturers of Tanlac are
firm believers in newspaper advertis-
ing and have forcibly presented to the
public the merits of their products in
this way Their total annual appro-
priation for newspaper space exceeds
one million dollars. Their copy APP
pears in practically all of the leading
daily and weekly newspapers through
out the United States and Canada.