Pine Bluff daily graphic., 1920-03-05
'AD' CLUB PLANS
 THE PUBLICITY FOR
 LIBRARY CAMPAIGN
Outdoor Ads and Illustrations Also Are Dis
 cussed

cuSSeO
 Publicity for the Public Library campaign. contemplated by the ladies of the library association will be handled by the Pine Bluff Ad club. This was decided by unanimous vote at the weekly meeting of the club yesterday at the Hotel Pines, when the club also indicated approval of the erection of large bill boards on highways and railroads leading into the city, that the travellers might be informed concerning the size, ad- vantages and something of the his- tory of Pine Bluff. There were fl members of the club and guests at the meeting.
 Decision to undertake the publici- ty for the library whenever the ladies of the association decide t0 canvass for financial aid for the in stitution came after Jack Bernhardt. president ,had briefly described the great benefit to the public of the library commended the work of the ladies, and declared "It is unnec- essary to discuss at this time the amount needed by the library, or how it is to be expended. We can entrust to those ladies who have worked so hard for the library--giv- ing literally of their time thought and money, without thought of re- ward-with any amount they want
 D. Stanley Dreyfus, recently re- turned from New York, described the situation there during the blizzard. "All street traffic was halted" he said. "New Yorkers' only way of | To o,,I III -c business and homes was by the sub way. Streets were piled high with snow. The city authorities cleared the sidewalks and authorized their use by the fire department appara- tus and ambulances, which made pro- gress by pedestrians hazardous" MT. Dreyfus said merchants might expect to experience delay in arrival of goods from New York for some weeks, as a result of the blizzard. "The Value of Illustrations in Newspaper Advertising" was the top ic of Godon Freeman, who explained the advantages to be gained by the use of appropriate illustrations. Mir Dreyfus had mentioned that New York's big stores are endeavoring to eliminate illustrations. MT. Bern hardt and A G. Whidden also dis cussed illustrations in advertising, the club president suggesting that a debate on the question be arranged for future meeting.
 l Outdoor Advertising
 | Sidney Marx. speaking on "Out- door Advertising as Seen by the Buyer," said he had concluded that brevity, good illustrations and peri sistency are necessary to success full campaign. He cited the populari- tv of Chero Cola in Pine Bluff as evidence of what can be accomplish ed by a well-planned, successfully managed campaign of publicity "We didn't know anything about Chero Cola" he said. "They began advertising in newspapers and on boards before they started their plant. The result was that by the time they were ready to fill orders, everyone knew about Chero Cola, and there were orders to fill. And tho. Chero Cola has been popularized, you may have noted that they haven't ceased to advertise. It is necessary to advertise consistently, or the public vii soon forget you no matter how good your product, your goods or attractive your propo- sition."
 Direct by Mail Advertising" was the subject assigned Roy M. Kemp. who urged previty, accuracy and clearness and neatness. "Use first class mail. and be sure that those to whom you address your message are interested in what YOU have to say-that is, be certain that those to whom you address yourself can bene- fit by what you have to offer"
 Referring to the erection of city boards, MT. Kemp said the United States Tire company probably would erect two additional boards near Pine Bluff, making four altogether. Use of boards near the city to ad- vertise Pine Bluff to travellers was urged by E. M. Schober, Charles Gurdin, Chas w. Holmes and others.
 Chas. A. Gordon invited sugges- tions on some form, of advertising to be distributed by the Shriners on their way to Portland in June. eve want something that will be inex- pensive; something that will adver- tise Pine Bluff; something that will be retained" said MT. Gordon. who ! told the ad men that the Chamber of Commerce has made an oppropria- tion toward the cost of the advertis- ing A. G. Whidden, R. w. Etter and Gordon Freeman were appointed a committee to suggest form of ad- vertising, and also to consider the suggestion of erecting signboards advertising the city. The committee is to report next Thursday.
 B. w. Benton was elected to mem bership, and D. Stanley Dreyfus, J. Harvey Means and Chas. Gurdin ap- pointed to arrange program for the meeting on March IS.