Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1920-12-14
If Elements Count,
Shick Studio Is an
Ideal Home of Art
Artist Tells of Success in Work
by Doing What One
Likes to Do.

Hidden away in a far corner in the
hearts of most people is a little room TO
which the key has been thrown away,
where the desires of the flush of youths
dreams to become an artist have been
fostered. Sometimes this dusty lodging
is broken into years later and the as
piradon taken out and brushed of in
the form of tales to ,amuse the grand
children. Sometimes, though, these
dreams are realized and the dreamer
turns them into a successful vocation.
Such person is Winifred A. Shick, who,
in addition to doing extensive work in
poster designing. is the head of the art
department in one Of the large depart
ment stores here.
Mrs. Shick, who, with her husband,
Leonard B. shick, originated THE
Twigs,'' a society composed of many
prominent commercial artists and adver
Users in the city, conducts what might
be termed an ideal artists studio 1t
contains all the necessary elements of
unfinished pieces of work strewn around
the room. 1t is embelllshed by dabs Of
paint at all inconsistent locations. AS a
final touch 1t has a number Of easy chairs
and divans which give 1t the essential
Bohemian air.
ORNAMENT
TO STUDIO
Indeed, Mrs. shick is an ornament to
the studio, lending a touch of at
mosphere. She is a petite dark-eyed
woman who insists uDon discussing the
merits Of her friends instead of her own
successes. She possesses a mass Of short
curly black hair and a piquant turned
up nose which would make her an eligi-
BILE subject for the posters she designs.
Yes, we have been very lucky with
getting our work in, even during the
war" she said, displaying a number OF
books containing examples Of her work.
considering that we have only had our
studio for a year and a half we have
done quite well"
The story Of the "Shicks'' as they sign
themselves on their works is one OF the
small town artist just out Of college
struggling along for success, the plunge
against the advice Of the sages IN the
town and the triumph Of success.
I'VE do we'll what we like to do best
is the motto by which Mrs. Shick says
She and her husband work. I'VE stick
To the kind Of art that we Ike to 90 be
cause we know we can do it best The
word artist covers as many specialtles
as does Doctor No one artist can cover
the field Of art; neither do we try"
According to Mr.. Shick's own state
ment she likes to do kids" best; kids
doing something or doing nothing; any
Kids. any age, any way, anywhere, just
so its kids.
ADVOCATE OF
SELLING" PRODUCT.
Mrs. Shick is an ardent advocate Of
selling" your product. There is no
advertising illustration" she declares
mo matter how beautiful it is, success
unless il assists the copy in selling the
product 1t advertises In a great many
cases more time is spent IN determi7 ing
the selling point in an illustration than
In actually producing the picture. Thor
cugh analysis Of the subject at hand
mlust be given TO make yourself sue
cessful advertising artist"
Among her rules for making success
ful poster she lays ont a number OF
"d0nt's" More advertisements have
been spoiled either because the artist
tried to sell whole series Of posters all
rolled into one, or because he was more
Of an artist than ala advertiser"