The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1920-10-06
MAKES BIG HIT
Unique and Attractive Tanlas
Display Shown Here.
Cost Sixty Thousand Dollars
to Produce.

An advertising display which has
attracted unusual interest. has been
placed in the show-window of Tuiley-
Mcfarland Drug Co. at s35 Kansas
city. the local agency for the we'll
known and highly successful proprie-
tary medicine. Tanlac.
The display is not only interesting
| from an advertising standpoint. but is
educational, combining in an attractive
| from many foreisn countries where
the ingredients of this preparation are
obtained.
It has occasioned such favorable
fcomment In the city that the proprie-
| tors Of the store state that it will re-
main in their window several days
longer.
Work of Great Artist.
The display is the work of one of
Americas greatest photographic artists
land the n1anufacturers OF Tanlac state
that the total cost viii exceed sixty
thousand dollars, which is said to be
a record, price for, window displays.
1t is in ten distinct and natural col
ors, and presents scenes from the
Rocky Mountains as we'll as from
Europe, Asia. Peru, Egypt and other
foreign countries.
The natives areNseen in their natural
habitat and environment. gathering
the roots, herbs and banks that form
the medicinal ingredients of Tanlac,
packing them upon the backs of CAM
lels. elephants. Hamas and other beasts
of burden for transportation by land
land sea to the immense laboratories
at Dayton. Ohio, and Walkervilis.
canada.
One of the most striking features
of the display is the reproduction of
1.-THE magnificent laboratory at Dayton.
Here the artist has very effectively
land impressively protrayed the popu-
tlarity of Tanlac by introducing a group
of people in ali walks OF life, who are
Hooking at the Taniac laboratory with
Impressions of confidence. plainly in
ldicating their belief and faith in the
Imedicine.
Another distinctive feature is the
bulletins accompanying the display.
iThey<tell briefly and\ conciseIy of the
marvellous growth and development of
Tanlac, until today 1t has the largest
sale of any medicine of its kind in the
world. These bulletins also quote
! various standard medical authorities
as to the therapeutic value and physio-
logical effect of the medicine.
10000 Bottles q Day.
From these bulletins one also learns
that the new Tanlac laboratories al
Dayton and WalkerVille have a COM
bined daily capacity of 60,eGD bottles
and that the medicine is now selling
|. at the rate of approximately 10000
600 bottles per year.
That Tanlae is a preparation of ex-
ceptienal merit has~never been dis
4 puted, which accounts for its tremen-
dous popularity and large sales thru
! out the country. 1t is a powerful re-
! constructive tonic and body-builder
and has far reaching and most bene-
,, fetal effect upon the entire system
Many strong local endorsements, from
those who testify as to the benefit they
Ireeeived, have appeared in the col
umns of this paper.
II The manufacturers OF Tanlac are
firm believers in newspaper advertis-
ing and have forcibly presented to this
! public the merits of their product in
J this way. Their total annual appro-
priation for newspaper space exceed:
: one million dollars. Their copy APP
, pears in practically all of the leading
daily and weekly newspapers thruou
E the United States and Canada.-aAdv