The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1920-01-17
SUBSTANTIAL ASSOCIATION OF
TEXAS BUSINESS MEN BUILD.
ING FACTORY AT PORT HOUS.
TON
Bankers JourraD

citation. Ltd, as one Of the latest and
most promising enterprises which had
been entered into by some of the lead
ing progressive business men of the
Lone Star State.
Today the Bankers Journal is able
TO say to it's readers that, notwith-
standing almost insurmountable alb
stacles because of war conditions dur
ing the period of organization, they
have made good progress along sub
stantial lines. They have begun an
extensive factory building program
and production. and they have the
finances to carry it out.
More than two and half million
dollars of their securities have been
placed with some twelve Thousand
southern investors, the greater por-
ton at the par value of 500. On jan
uary 18th of this year the shares were
advanced to SIPS, and because OF the
progress being made with building
plans and production, the shares are
being taken more readily at the ad-
vanced figure than they were formerly
taken at par.
The Association is putting on a f.
nal wind-up campaign to complete the
financing of the institution and with
in few months there will likely be
no more of these securities offered.
The organization was started in
Dallas, Texas. 1t was soon recognized
as a progressive concern, destined to
be a valuable asset, and inducements
were offered by various cities to Sc
cure its location. Property owners of
Houston, Texas who early saw the
Industrial value of the Association,
gave them without cost or incum
brance a tifty-acre building site. To-
Gated on the Houston Belt & Terminal
Railway, and within close proximity
to the Houston Deep Water Ship
Channel. In addition to this they also
gave them a favorable option on 50
acres more adjoining the building
site. To this the Association wisel,
4 t 4
responded and their factories are now
being erected at the port of Houston
In November last year Southern
Motor Manufacturing Association
Ltd, took advantage of an opportun-
ity to absorb the Waco Motor Truck
Co., organized at Waco, Texas, under
the leadership of Mr.. e. f. Reid its
president. By this there was &C.
quired at a single stroke not only the
added strength of another successful
and going concern, but there was
brought into Southern Motors, as its
active vice president, the directins
genius OF that other concern, together
with Mr.. Y. +. Stewart, an automo-
tive engineer of sixteen years expert
ence with such well-known concerns
as the Halliday Motor Car Co. He
heads the truck unit and the fruits o.
his experience have gone into tn,
Ranger Truck.
Their production plans, including
five Ranger lines were begun with the
Ranger truck, which, because of it.
specifications, appearance and price
has met with a ready demand tha
has outgrown present production ca
pacity.
This was followed by the produc
ton OF Ranger trailers and CONNER
cial bodies. Business on these twc
lines developed to the point of over
taxing production facilities.
Absorbs American Trailer and Bod,
Hla0t
! In order to take care of their grow
ing trailer and commercial body bust.
ness they have recently taken over
by purchase. the American Trailer
and Body Works, Inc, at Houston. a
healthy, competitive concern which
brought suddenly into Southern Mot
ors splendid new plant. equipped
manned and going, with capacity OF
ten trailer and body jobs per day.
Tractor Production Beginning
Their tractor unit has been COM
pleted, machinery is now being in
stalled and they are beginning the
production of the Ranger "Jim Dan
dy' Tractor.
Building New Truck Unit
They are now building a new truck
unit, 120x400 feet, modern brick cor,
crete and steel construction with a
saw-tooth daylight roof; power plant
Jorge plant and testing plant, When
these units are completed truck pro-
duction will be greatly increased in
order to TAXI care of the rapidly
growing demand for that product.
The four lines they have begun 70
produce are oversold TO s months.
With the unit system Of factory build
ing their capacity will be increased to
keep pace with demand for products,
and to the present sturdy lines win