The Leader, enterprise and press. (Fitzgerald, Ga.) 1915-1921, 1920-09-13
BIG TRAINING PLAN
FOR FOREIGN TRADE
Atlantas Plattsburg Course In Pan
American Commerce to Run One
Month-Experts to attend.

MOntn-ExpertS to attend.
ATLANTA, Sept, l3th-Further de-
tails have been given out concerning
Atlantas Plattsburg training course
in Pan-American commerce to be held
September 81 to October % inclus
i've
The work of the school, according
to statement issued by Lieutenant
b. {. Getsinger, of the Southern Com
mercial Congress, executive director
OF the school, will embrace four ma
Jor divisions selling, paper work, pam
American, Commerce and language in
struction, offering to the manufacturer
banker, salesman, student or others.
he opportunity to acquire within the
short space of month very broad
and thorough grasp of exporting
methods as applied to commerce be-
tween the Americas.
Outlining the course in selling, of
which has an especially strong ap-
peal to the many young men and wo-
men whose vision of our world op-
portunity has been vastly broadened
because of the war, Lieutenant Get
singer stated that selling in foreign
markets is quite different from selling
at home and one must be thoroughly
informed regarding methods to be us
ed if he would be successful.
The course of selling is to be taken
up step by step almost as sales
campaingn might be worked out by a
manufacturer planning to seek for
eign trade. Considerable thought will
be given to a general survey of sales
problems abroad and an intensive
study of the market. This will be
followed by study of direct sales
problems, the various channels of con-
tact with the market, such as the ex-
port middleman, agents, agencies. and
statesmen; correspondence, catalogues
and advertising; export combinations:
a contrast of markets for American
goods; factors affecting marketing of
American goods; miscellaneous sales
factors; terms of payment; terms of
| delivery; tendencies in economic re-
construction; and various export aids
of value
The paper work will compose Ice
lures and practice covering the differ
ent steps in four actual export tran
Sactions, with the proper use of papers
and documents, including the follow.
ing subjects: The inquiry; the quo
tation; the firm order: the purchase
order; shipment to seaboard; the for
elgn freight forwarder; shipping pro-
cedure; ocean bills of lading; marine
insurance; consular invoice; the fnan-
cal papers; and practice upon papers
tor complete transactions.
The class work on n-American
commerce will be covered mainly by
lectures and open discussions on the
principal phases of commerce includ-
ing the following: Geographical, &C.
onomic, social, political and CONNER
cal condition and characteristics:
commodities of Latin American com.
merce; foreign correspondence, pack
ing; foreign exchange; ocean trans
portation; ports and terminal faciji-
ties; history of commerce; consular
procedure; tariffs and commercial
treaties ,and export combinations.
Language instruction will be thor
oughly practical and fit the student
with a sound working knowledge of
Spanish, sufficient to make a good
start on the actual ground.
Ibis school is to be held in Allan
ia by invitation of the Atlana Cham
Der of Commerce. It is the second
OF its kind to be established in this
country, the first having been very
successfully completed in Washington
d. C., recently.
Cooperating with the Lieutenant
1etsinger are the following: Hon. Jhn.
Barrett, Director General of the Pan
American Union, who is serving as
CHAIRMAN OF the advisory counsel of
the school, Dr. R, S. McElwee, Di-
rector OF the U, S. Bureau of FOREIGN
and Domestic Commerce, serving a,
chairman of'the government consul.
tative board; and DR.. Clarence 7
owens, Director General of the Sou
thern Commercial Congress, honorary