Pine Bluff daily graphic., 1920-04-09
CLAIM STORES HERE uNDERSELL THOSE IN
 THE LARGER CITIES
Discussion of Prices is Fea- ture of Ad Club Meet
 ing

That retail stores in Pine Bluff should be able to undersell the stores of larger cities-and do so. quality considered-wa the concen sus expressed by speakers at the weekly meeting of the Pine Bluff Ad club at the Hotel Pines yesterday. The opinions and reasons therefor were expressed during a discussion of prices in Pine Bluff, compared with those of stores in St. Louis. Chicago and other cities. The dis cussion was opened by B. c. Fowles, president manager of the Dixie Battery company, who explained that his remarks were intended to pro- mote purchasing in Pine Bluff.
 J. B. Smith, manager of the Best and Orpheo theatres, but formerly in the merchandise business here, fol- lowed Mr. Fowles. He said that operating at lower costs than the merchants Of larger cities, and buy ing goods as advantageously, Pine Bluff merchants could and do under sell. He citeo personal experiences in St. Louis in support of his conten- tion that local stores are selling at lower prices. He admitted that oc- casionally some article might be sold for less than quoted in Pine Bluff, but this probably is inferior or is thrown upon the bargain table to clean up the line.
 E. M. Schober said that in making comparisons it is only fair to con- sider whether prices compared are noted at the same dates, explaining that few weeks may cause differ ence in prices-just as in Pine Bluff. MT. Schober also made the point that the purchaser of ladies' ready-to- wear, at least, gains nothing but de- prving herself of dress or suit un- til late in the season. Possession of the suit or dress at the beginning of the season gives her more wear, as we'll as the satisfaction of posses sing the suit at the beginning of the season."
 Others participating in the discus SlOII WcIt Sltto. 1oiuiiis WhO oSSiNA ed that St. Louis merchants obtain 30 per cent more for high grade goods than Pine Bluff merchants ask; B. w. Benton and Sidney Marx R. w. Etter, vice president of the club, acted as chairman, Jack Bern hardt, the president, being out of the city. Twenty-siX members were present.
 Support Library.
 R. M. Kemp's discussion of "News ! paper Advertising-Good and Bad, was applauded He urged persist ercy. and declared newspaper adver Using sells goods on their merits and at least cost. Typographical ar engagement, illustration, and wording of copy were handled in detail. MT Kemp emphasized that ad writers should avoid exaggeration and should get cop yto the newspapers early I they desire the full cooperation o+ the printers.
 B. c. Fowles, E. M. Schober ant John Holmes were appointed to pre- pare the program for the meeting or April 21, when it is planned to have l several prominent women addres: the club on advertising and merchan dising from the standpoint of the | consumer.
 The meeting next Thursday vii be at the Hotel Jefferson, with { program arranged by R. Ray McIn tyre of Mcintyre and Sons Lumber company, and for several years 1T charge of the real estate advertising for big bank at Memphis. Othel members of the committee are B w. Benton and w. c. McBryde.
 That the club members should 'get behind the library drive" wa: urged by Mr. Benton and others, ant the members unanimously voted tt do so The campaign for $20,00( for the library will take place nex' week. under leadership of Judge w B. Sorrells. The ad club is handling certain phases of the publicity work