The Dawson news. (Dawson, Ga.) 1889-current, 1920-12-28
IoRBER IS VITAL
TO THE RETAILERS
,M1NATING WHOLESALERS
bL iInI1ID CLOSE MANY RE-
"T1GTERs. SAYS STUART.

,-r, question, what would happen
= ne orerage retail grocer If the
to ulC was eliminated, is OF para
wholeES';.,T,1 oortance in view OF the re-
mount n;sion of a large manufacturer
CEN Eliminate the jobber from tneir sell
10 % nians," says c. b. stuart, wee
slng ; 9I@,t' of the N. K. Fairbank COM
Apres.uI commenting on this radical rev.
pan n.y. ~ in grocery trade dealings.
oIn ..It i were not for the jobber many
IL n OF retail grocery stores, all
mouse ahe country would be forced to
8oveI -, ,rI Without the wholesaler back
cloS' 4, rt could not hope to compete
ing 80. .l+N the keen competition OF chain
ag dll,'' mail-order houses and other
( Slolt 60 orTanizations which have prac-
gredI .,S7I;mited capital at their COM
mand. .:o. lille Ranks
arho wholesale grocers function
,,;tb retail grocers in much the same
y IN as hanks in the industrial world.
8way .oo a5 Of loaning money they loan
INST SStobord;se The capital of the aver
llel ', retail grocer would not be suf-
#e e. 70 enable him to pay TOR all
noods purchased. If he was forced to
$50 brsiness on a cash basis his stocks
would be cut down to polnt that
would put him out OF business
"The iobber who works on the right
8has;s is really the balance wheel OF
t g"o'9 grocery trade. He is the reservoir
;nt I which is poured great quantities
Of manufactured products which are
later doled out to thousands OF retail
ers in quantities that can most readily
he absorbed. They sell to the retailers
IN the smallest possible quantities,
TINS permitting even the smallest cor
ner grocery to maintain well assort-
ed and complete stock with very little
inyestnent. The wholesaler does all
\ This and much more on a modest mar
gin OF profit, which would not enable
h him to exist were it not Tor the volume
4 of business handled.
10000 Travelling Men.
There are about 1000 wholesale
ororers in the country and they en-
plov from 10000 to 10000 statesmen
selling the output Of hundreds OF dit
ferent manufacturers. Think what II
would mean if this vast selling force
was eliminated. How can it be posi-
bic for even one manufacturer, nc
matter how large or how well equip
ed. to duplicate in his own organiza.
ton a selling force as strong as this
These statesmen cover the country
from coast to coast. They call at fire.
ouent intervals on every retailer, nc
matter how small or where located.
They are an economic necessity tc
both the retailer and the manufacture
and are a vital link in the logica
scheme of distribution that keeps th'
retail grocery business of America il
the hands of many small, service-giv
ing merchants instead OF it being dom
mated and controlled by a compare
lively few giant corporations, witt
chains and branches everywhere.
Will Distribute Through Jobber.
The N. X Fairbank company Be
lieves that the wholesale grocery bus
mess as a business is fundamentally
right and economically sound. Its tire
mendous growth proves this beyond
dispute. By loyal cooperation anC
support, it has aided our company ii
the development of business and il
Njustly entitled to our continued sup
port"