Arizona republican., 1920-05-27

I hope my many friends and loyal customers will not misconstrue my reasons for offering a 1o9s discount on all the merchandise in my store as they will read in an announce ment of mine on another page in to- days Republican. I don't believe i could be so rooiish as to join this movement which some of the de- partment stores of the country are trying to mislead the public into believing that they plan to reduce the high cost of living"
 Absolutely on general principles once in a while l give a 10@o dis count on everything in my store. I do this now and then so that I may make the acquaintance of new customers and to show my appre- citation to the hundreds who have been so loyal in friendship and patronage.
 Recently on the anniversary of the opening of my store gave a similar 109e discount and it was hardly possible for our store 10 take care of the big rush of business.
 I want to tell you in the most emphatic way I can that I have no report by cable from Paris. London, | New York or any other place nor have I any arrangements made for letters from eastern houses to tell me that I should adopt the mag unanimous" ideas some of these peo- pie are saying they have adopted. had no buyers stopping at the La Sale in Chicago or at the Waldorf Astoria in New York to write me on their stationery so I absolutely don't depend on such testimony for the conduct Of my business. am catering to the iEtelligent ele- ment of people in Arizona and I ex- pect that they know the truth and will not be deluded by 'flimsy' statements.
 It takes years to build si.ch a | reputation as we have established for this house and such . veputa- ton could quickly be ruined if we were u QE1 SOfllE OL lIze lGGIlNS IllI are employed throughout rke country. I am very much afraid that the price of clothing is not go- ing to be reduced at all for some time and I am absolutely sure that no radical reduction will be .nade "all of a sudden" Senator Thomas of Colorado gave an interview tc the Ass0ciated Press in which he said that he was going 5o continue wearing his fiye-year-o old suit unti the high cost of clothing had heef broken. I am very much afraid that the senator m9y have to % naked and I hope some Of the Den yer merchants will have to give hin a suit of clothes because Ee surely will be making a peculiar spnctaelt of himself before a very genera change has taken place in the cloth. ing market Senator Thomas, lik, a lot of the stores around tn, country, is trying to make q grand stand play and it is probably witt the selfish motive in view that h, is trying to appeal to a certain ele ment of people who think sucl k4methods may effect the cost of ma teriaI. Some of these fellows abou the country who are making tsi grand-stand play in merchandisinI lines evidently had their goods s highly priced that they can wel afford to make drastic reduction in their endeavor to reduce tn high cost of living" as they s much like to put it.
 The prices in this house are al ways fairly marked on the famou Hirsh- Wiczwire clothes, on Wnso Brothers haberdashery and O everything else in the stock an when we make an announcement such as we have in this paper tha a 1OS6 discount will be given on a purchases over dollar, we do s on the same general principles a made our anniversary celebration few months ago such a big succes and not in the attempt to brea the market" The Iact is that " need add no high -faluting" excuse for the conduct of a few days sell jug at a good stiff reduction price.
 A 1Oe6 discount in the f1ce other very greater discounts ma A not seem big but when ono consfc CTS the good values thar are regl larly offered in thIs store and tn; this 1Oqo applies to all articles our store with the exception Stetson hats which we are not a lowed to include in this sale, or realizes what i great saving is O fered.
 We are going to welcome all
 orr friends and customers and V are also going to welcome mar new ones in our store because
 the 1OG discount we are offariT as advertised this morning al these are the reasons why once
 while lon general principles" V ,Ffa,. this handsome discount