Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1920-03-05
WINDOW DISPLAY
CONTEST MARCH L
LOCAL STORES TRlMMERS TO
COMPETE FOR PRIZES FOR
BEST DISPLAYS. -.
J. S. CAMERON. DIES MONIES,
EXPERT, WILL BE JUDGE
Windows TO Be Uncovered Evening
Of Wednesday. March 17-eudsin9
l. Q. n--- TIA. Night While
Store Fronts Are Brightly Lighted
Winners Announced Next Day.

The window display contest" pro-
noted by the Marshalltown Ad CluL
under the direction of a committee
of which :. B. Nordskog is chairman.
is TO be held Wednesday, March Il.
ARRANGEMENTS for the contest have
been completed, including the secur .
Sing OF j. S. Cameron, of harris
Emery Company. Des Moines, to be
Judge. The windows entered are 70
be uncovered for display the evening
of March Il. The judging is to be
done that night and at the Ad Club ;
meeting at noon the following day
Mr.. Cameron will announce the VIM
ners and tell why each was picked.
Added attractions TO induce the
public TO examine the windows are I"
be arranged. The store fronts VIII
be brightly lighted Wednesday even
ing and pro bably a band concert viii
be given in the business district. Tho
effort IS the first one made by the Ad
club to create interest in window
displays.
Divide into Glasses.
For the purpose of the competl-
ton the windows are to be divided
into different classes so that
grocery's window will not be forced
to compete with ready-to- wear
window, for example. The classes
into which the windows will De
divided are; dry goods and clothing.
drugs and jewelry, hardware and
furniture groceries and meat mar =
kets. miscellaneous lines.
The basis used in judging will be:
Twenty points for attention value
thirty points for use appeal, twenty
points for simplicity, ten points f0f
neatness. ten points for completeness
and ten points for physical arrange
ments. The total makes 100 points.
The three things to be considered
in attention value are color, action
and novelty. The use appeal is in
the merchandise, the atmospher"
created by the display and the mes
sage Simplicity means simplicity o.
idea-one price, one line. one use.
Neatness needs no explanation. In
Completeness is taken into considera-
ton such things are auxiliaries, pric-
es. etc. Under physical arrangement
particular attention is paid to the
visual center of the window.
Compare Local Ads.
At the first noon meeting of the
Ad Club. held Thursday. at the
MarshaIltown Club. discussion of
POINTS of value in advertisements
selected from the Times Republican,
with reference to text and compost
ton. was an interesting feature. Ad
vertisements were displayed and the
members set down in order the
names Of the advertis ers. as they
would Judge them for advertising
efficiency. An advertisement re-
ceiving first choice wass given nine
points; 4 second choice. eight and
ninth choice. one point
An ad Of the d. Z. Wilbur store
was accorded first place. Others were
ranked in the following order: Rude
Auto CO., First National Bank;
Burch Bros: Adolph Pfleiger; W. 7.
Huber: A. c. Newcomer: Weisman's
. Bargain store and Brirtnall & Brit
nall.
The MONDAY meeting proved a
! most successful innovation, the at
tendance showing an increase over
that OF the night meetings OF al
most 100 per cent.