Capital journal. (Salem, Or.) 1919-1980, 1920-10-08
New Tanlac
Window Dis
play Makes Hit

An advertising display which
has attracted unusual interest, has
been placed in the show window
or j. r. Tyler, on South Com
merclal St, in this city, the local
agency for the well known and
highly successful proprietary med
icine. Tanlac.
The display Is not only interes-
ting from an advertising stand
point, but is educational eombin-
ing in an attractive and artistic
manner beautiful scenes from
many foreign countries where the
ingredients of this preparation are
obtained.
II has occasioned such favor
able comment in the city that the
proprietors of the store state that
ii will remain in their window
several days longer
Work of Great Artist
The display is the work OF one
Of Americas creates. photographic
artists and the manufacturers of
Tanlae state that the total cost
will exceed sixty thousand dollars;
which Is said to be a record price
for window displays. 1t is IN ten
distinct and natural colors, and
preser rts scenes frGm the Rocky
Mountains. as well as from Eur
opc Asia, Perry, Egypt and o,Ler
foreign countries.
The natives are seen in their
natural habitat and environment
gathering the roots, herbs and
barks that form the medicinal in
gredients of Tanlac packing
them upon the backs Of cam
els, elephants. lamas and other
beasts of burden for transporta-
tion by land and sea to the i'm
mense laboratories at Dayton,
Ohio. and Walkerville, Canada.
One of the most striking feat
ures Of the display is the reproduc-
ton of the magnificent laboratory
at Dayton. Here the artist has
very effectively ana impressively
protrayed the popularity of Tan
lac by Introducing Il group Of
people in all walks of life, who
are looking at the Tanlac labor
atory with expressions of conf
depce. plainly indicating their be-
lief and faith in the medicine.
Another distinctive feature is
the bulletins accompanying the
display. They tell briefly and
concisely of the marvellous growth
and development of Tanlae. until
today 1t has the largest sale of
any medicine of its kind in the
world, These bulletins also quote
various standard medical author
tiles as to the therapeutic value
and physiological effect OF the
medicine.
$4,000 Bottles n Day
From these bulletins one also
learns that the new Tanlac labor
atories at Dayton and Walkerville
have combined daily capacity
Of $4,000 bottles and that the med
iclpe Is now selling at the rate OF
approximately 10000 bottles per
year.
That Tanlae is a preparation of
exceptional merit has never been
disputed. which aecounts for its
tremendous popularity and large
sales throughout the country, II
is a powerful reconstructiye tonic
and body-builder and has a far
reaching and most beneficial ef-
fect upon the entire system. Many
strong local endorsements. from
those who testify as 10 the benefit
they received. have appeared in
the columns of this paper.
The manufacturers Of TanIac
are firm bolivers in newspaper
have forcibly presen-
tel 70 the public the merits OF
their products in this way. Their
iotal annual appropriation FOR
per space exceeds one mil
ion dollars, Their copy appears
a practically an OF the leading
lasly newspapers throughout the
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