Pine Bluff daily graphic., 1920-03-18


 quality of goods produced. The value of producing superior quality pro- duce was brought out by numerous instances.
 Credit System.
 In discussing the matter of credits to the farmer, Dr. Knapp said there should be different way of judging whether credit should be extended to the farmer than in extending credit to the merchant The banker should ask as to crop plans, breeding stock, live stock, amount oi acreage for stock, and other question to deter mine whether the farmer is a risk or not. The banker who lends money to the farmer who produces one com modity and only one commodity . is taking a risk, he said There should be more diversification in this state, he contended. and said: "the need in Arkansas today is failure on the part of the farmers to despise the day of small things"
 Among the things to come under the head of banking service is court esy and accuracy, w. A. Hicks in his address. Service" said. Courtesy comes first, he stated, and accuracy comes second. "A good banker" he said, "is not the man who shows the greatest profits; he is the man whc makes fair profit. renders service to his depostors, and treats his em ployes fair. ''It is not fair to peo- ple,' he said, "to have minimum rate of interest to high" He inti mated that per cent as a minimum was too high. A technical analysis of methods of securing new business was given by R. w. Etter. manager of the savings department of the Merchants and Planters Bank. MT Etter went into a detailed discus sion of newspaper advertising and mailing list advertising, showing the advantages to derived from each, and also pointed out good and bad ways the fact that in all advertising, banks of handling each kind. Hestressed should try to express personality; second that they should talk directly to the person whom they are trying to reach.
 Forenoon Session.
 The morning session of the meet iHS opeueQ StHtStudV uAOINliAS dt 10 o'clock at the Hotel Pines. Mayor M. c. Hollis made an address Of welcome after Rev. J. II Moore, pastor of the First Baptist church had asked an invocation Mayor Hollis address was responded to by J. M. Thompson. cashier of the bank of Thornton. Following this. Frank N. Pugh, cashier of the Farmers Bank and Trust company. of Ham, burg, group secretary and Lloyd R. Byrne, vice president of the Mer- chants and Farmers Bank of Dumas, group chairman, made their reports. President Smart Wilson and Secre- tary Robert w. Waite delivered greet ings of the association.
 Following the afternoon program yesterday, number of the visiting bankers accepted the invitation of the Arkansas Light and Power com pany to go to the plant on West Fourth avenue for an inspection of the plant The party were conducted through the grounds and power house by William Crooks, chief engineer; J. A. Whitlow, general mana@er: Commercial Manager Wilks and Wal ter c. Stovall. Transportation to and from the plant was furnished by the Pine Bluff company.
 The last session of the convention was in the form of banquet given at the Hotel Pines, and which wa attended by the bankers and large number of their ladies. Dr. J. T. Norris was the toastmaster, and a program given by Pine Bluff people,