Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1920-01-15

will be discussed at the conference
sessions by men who have qualified in
this particular field, including Senator
Capper Of Kansas, A. r. Kroh of the
Goodyear Tire and Rubber company,
E. T. Meredith, publisher of Sue
ceSSful Farming, and Raymond Olney,
editor Of Power Farming.
Among those prominent in the
mOtortruck industry, who are on the
conference speakers list are: r. w. A
Vesper, president of the National Au-
tOmobile Dealers association; Robert
O. Batten, truck sales manager of
Pierce-ArrOw Motorcar company; j.
w. Allen, Eastern branch manager of
Service MOtortruck company; David
G. Fenner of International Motor com
pany; Ray Sherman, editor Of Motor
World, and half dozen or more deal
ers from various parts of the United
States, who have achieved unusual
successes in marketing mOt0rtruckS
Included are men who are successful
in selling what might be termed com,
plete motor transportation, including
mOtortrucfS, trailers, passenger cars
and aircraft.
One Of the most vital phases of
motor transportation at this time is
that generally classed under the head
ing Legislation" Among the speakers
on this particular subject are Charles
ThaddesiS Tel y counsel to the Amer
lean Automobile association, National
Automobile Chamber of Commerce and
other organizations Charles S. Bond,
counsel for the MotOrtruck AsSocia-
ton of America Harry Meixell, Jr.,
secretary of the legislative committee,
National Automobile Chamber of Com.
MERGE. and E. E. Ertsnian, executive
secretary of the Motortruck Owners
association.
The program of the highway trans
port conference provides for an in
augural session on the opening night
at Chicago, when the speakers will be
men of national prominence, and the
general subjects Of highways and
motor transportation will be discussed
in broad way, with special reference
to the economics involved. During
the remaining six days of the show
conference sessions will be held in the
afternoons, primarily intended for
those engaged in motortruck business,
including manufacturing, Distribution
and service, and in the evenings, prl-
marily for motortruck owners, opera
tors and for shippers and any others
interested il motor Transportation
However, all sessions are open to the
general public and every one is cor
daily invited. On the closing day OF
the show there will be a single joint
session in the afternoon.
There is a general title for each seS-
sion and two or three subdivisions,
each with its own subjects.
AFTERNOONS.
Monday, January -"Merchandis-
ing MCtortrucks, THE Trade Segrega-
ton Plan," EFFECTIVE Advertising"
''The Farm Field"
Tuesday, January 27-"Selling Motor
Transportation" Handling Motor
trucks and Passenger Cars Together"
Offering a Complete Transportation
Line"
Wednesday, January 2S-"Selling on
til Firing Line" Proven Sales Plans"
developing Prospects, "PromOting
Rural Motor Express and Other En-
terpriSes."
Thursday, January 29-"Promotion
o. Highways and Traffic" Taking an
Interest in Legislation" (This session
under direction National Highway
Traffic association)
Friday, January 30-''In the Matter
of Service" THE Truck Owners View
point" "The Truck Dealers Plan"
THE Manufacturers Policy
EVENINGS.
Monday, January "Motortruck
and Railroad Freighting," Cost and
Service Comparisons" Economic
Range of the Motortruck."
Tuesday, January 27-"The Farm
ers' Haulage Problems" 1.-The Horse
less Farm" "Connecting Farms and
Markets." Farm Power.
Wednesday, January 2S-"Rural
Motor Express" Its Opportunities as
an Investment and Business Career"
"Its Advantages to the Shipper" Its
Benefits to the Producer and Consum-
err"
Thursday, January 29-"Highways
and Motor Transport" Relation Of
Roads to Operating Cost" Progress
in Highway Improvement" construct
ing Roads for Motortruck Traffic"
Friday, January embarrassing
Motor Haulage Efficiency" Cost Ac-
counting. Routing and Dispatching,"
Leading and Unloading Devices"
Incentives for Drivers and Helpers"
Saturday, January 31-"Aids to
Motortruck Efficiency" "Trajlers."