El Paso herald. (El Paso, Tex.) 1901-1931, 1920-12-04
FORD BUILDS
1000 MOTOR
CARS DAILY

The Ford Motor company is turn
ing out about 1000 cars daily. That
is. plants are producing automobiles
practically at capacity. As fast as
ears are turned out they are deliv-
cred 20 dealers. Ford is not storing
Consumptive capacity OF the dealers
is enormous. as may be judged from
the fact that they have between $780,
( 100000 and S40o,00Q,f00 invested in
agencies.
Despite the doubtful feeling which
has prevailed the ranks OF nlanufac-
turers and dealers generally Of late
the Ford company purposes to pro-
coed az full capacity. II feels u has
The finances 10 proceed, Il has the or
ganizati0n, the materials ana racllf-
ties; if the demand is somewhat dor
mant for the time being it is bound
to become vltalized sooner or later.
when that time viii come IS uncer-
tain 1t is dependent upon the
farmer. When he becomes convinced
that the era OF high prices for his
products is passed, that the trend Of
wheat prices must follow the way Of
silks, WOOlens, copper and other
products, and decides TO fOrego the
expected large profits, then the de-
mand for Ford cars Will be augmented
Whether il viii be in three months
or SIX months IS predetermined.
Much mas been rumored about the
launching by Ford In the near future
Of a new car probably a six cylinder
job. What Henry Ford may do in
five years is not to be predicted at
this time. Projects that he is consid-
ering or even discussing may be as
numerous as the prOVerbial sands Of
the sea The FOrdson tractor was
being tested more than decade ago
yet IL was not until the close OF the
%
the year ended July 81. 1000 OF these
tractors were produceds 100000 is the
mark set for the IL months TO July
81, 1891.
No new Ford car viii be seen in the
next two years that much may be
stated emphatically. To bring out a
new car would mean the discarding OF
the old Il would take probably a
year TO convert the present motor
plant at Highland park from the pro-
duction Of four cylinder job 10
II the company fills the projected
program Of 1,25o00o cars In the u
months 10 July 81 next, it figures II
need look for only about 100000 new
car owners to take up the excess over
its replacement demand. Comment
that thousands Of Ford owners hope
70 graduate to the ranks Of those
owning a real car" Is brushed aside
with the remark that the Fora is a
uullN rather tnan pleasure propo-
sition and that 90 percent OF its
machines are used commercially. Il
must also be borne in mind that Ford
has an export business OF 100000 cars
yearly, not including the Canadian
field
October IS credited with ss,s67 new
cars and one working day. October
g, with a banner output OF 1855
OF all the country's motor makers
the Ford is the most closely allied
with those who are close TO the soil.
IL Is compounded OF the products Of
the earth-from ore, timber. coal It's
clientele is largely the tillers Of the
soil and related % labor From them
must come the renewal OF the demand
for the Ford products and the Ford
interests look for that day to dawn
when the farmer ceases 10 pine after
the profits that might have been and
accepts the prices which operation
OF economic laws is now establish
ing--Erom The Wall Street Journal