The Butler County press. [volume] (Hamilton, Ohio) 1900-1946, 1920-09-03

son, the Palace Theatre announces its
new policy. Fewer and better pictures
will be shown in the days to come,
and every modern device known to
have a tendency to add to the enjoy
ment and amusement of theatre go
ers will be employed.
In what he terms ga straight from
the shoulder talk" under the heading,
"Does One Good Turn Deserve
Another? or Does Reciprocity Appear
in Webster's Only?" Managing Direc-
tor Fred s. Meyer has issued the fol
lowing statement to the public of
Hamilton:
Beginning with the week of Aug
ust goth, we are compelled to increase
our evening admission prices from 28
to 33c, war tax included. The price of
children will remain at tic, except
that this rate will prevail at all per-
formances.
an brief, we find it necessary at
this time to establish new standard
price; the difference between what you
have paid and what you will be con-
fronted with at our box office begin
ming Sunday, amounts to 20 per cent
An explanation as to the cause and
necessity of making this change is in
order and submitted for your earnest
consideration.
"Since its inception, the Palace
theatre has given you the very best
entertainment the market offords at
an admission price much less than
charged elsewhere for productions
of merit We have only to refer to
the five Nazimova attractions, Sol
diers of Fortune, Fair and Warmer,
Lombard Ltd, our big Fashion Re
vue, the Lloyd Special 100000 Com
edies, and dozens of others; these will
recall to your mind how much the Pal
ace has really given you for the
money.
1--WE have increased our orchestra
from to II pieces. Every presen-
tation contains a number of short
subjects, so-called curtain raisers" I"
In the news field we are showing
Pathe News direct from the labora-
tory, presented here just one week be-
fore this same film is exhibited at
the Walnut in Cincinnati
while the cost of operation has in
creased materially (our orchestra, for
instance, means a 100 per cent in
crease in salary), we are not passing
the buck" on to you. Every well in
formed reader knows that the high
cost of living has hit US harder than
any other enterprise, barring none
Films that Z months ago cost us $4,000
or $500 a day, today cost no less
than $4o0 for 2 or days
"On an average our film cost has in
creased as high as 400 per cent. The
limited population of Hamilton makes
it impossible to show any feature, no
matter how great, for more than
days. The Palace is first, last and all
the time public institution, erected
and conducted for your benefit and en-
tertainment.
I'm the past, we have tried and (if
it doesn't sound too egotistical) sue
ceeded in giving you the best enter
tainment; the greatest value for your
money. So that we may be in po-
sition to continue, in order to accom-
plish in days to come, what we have
achieved in the past, we ask you to
pay a nickel more.
"Just stop and figure how very,
very little of our additional burden is
being passed on to you.
Are we worthy of and entitled to
5 cents more ?"
When the Palace theatre opened it's
doors last February, it promised much
in the line of amusements and enter
tainment. Those who are in a position
to know, say that the management of
this theatre more than lived up to all
its claims and fulfilled every promise
made at that time. While a slight |
increase in admission price takes
place, such move should neither come
unexpected nor be misjudged. In the
first place, the cost of living ha sin
creased in leaps and bounds to such |
an extent that it is truly remarkable
how very much the Palace theatre
has heretofore given its patrons for
the money. From what we, as mere
outsider, can see, we question serious
ly whether any other industry has
been hit as hard as the theatre dur
ing the steadily increasing high cost
of living. The Palace theatre by its
past performances has justly earned
for itself the reputation as being
Hamilton's family theatre. We have
every reason to believe that in the fu-