Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1920-07-11
PRESENT AUTOMOBILE
CONDITIONS CITED BY
EDWARD S. JORDAN

A careful investigation made by
the Jordan Motor Car company,
said Mr. +. G. Fuhrmeyer of the
Hoover Motor company distribu-
tors of the Jordan for this terri
tory, is worth being carefully read
by everybody. And full confidence
can be given the article, because
of the eminenCe Mr.. Jordan has
attained in the motor car world,
and his well known accuracy in
passing judgment on the future of
the automobile demand and his
Keen analysis of present day con-
ditions. The article follows:
An exhaustive investigation Just
completed by the Jordan Motor Car
company into the market condi-
tions governing the production and
sale of motor car parts, accessories
and complete ears, reveals some III
teresting facts regarding the pos
sibilities of production, deliveries
and price conditions in the motor
car industry for the ensuing six
months,
owing to the restrictions placed
upon credit in certain sections of
the country, and transportation
delays, there has been slowing
down of sales in those localities,
with the result that some hold-ups
have been received by dealers rep
resenting practically all factories
However, the demand in other
localities continues to be quite as
keen as before, with tremendous
increase in the demand for road
sters and enclosed cars.
The production of enclosed
bodies in America last year was
approximately $4,000. while the
daily production now Is not in
excess of 1900.
The closed car demand is grow
ing apace and from statistics gath
cred by the Jordan company 1t is
evident there is a market for one
million enclosed cars.
This estimate is based upon the
fact that many of the eight mil
lion owners in America are ready
to discard their old cars for the
convenience. comfort and weather
protection afforded by the enclosed
bodies.
The parts makers are still press
ed to the limit for deliveries, ow-
ing to the fact that the manufac-
turers still have advance orders on
hand far beyond the cancellations
received.
Most of the leading companies,
it was discovered in this investiga-
ton, have from two to ten tho1i-
sand orders on hand, while Ford,
now producing about $500 cars a
day, Is about 100000 orders behind
The investigation revealed the
fact that prices cannot recede be-
fore the transportation conditions
are improved. taxation schedules
are revised. and the tremendous
expense of handling materials by
express and the cost of stock
chasing is reduced.
The foreign demand. is very
large The figures on exports for
the last quarter are quite striking
japan and China are opening
up, new connections being estab-
lished with substantial concerns of
great financial resources in Tokyo
and Shanghai.
The price of steel, according to
this Investigation is not likely to
change.
Good labor Ia still hard to get.
The public apparently misled by
reports of reductions in price of
silk. certain kinds of clothing and
other commodities, for which there
was. inflated demand. have been
asking whether prices would come
down
1t is possible that some dealers
might unwisely mistake the sea-
sonal falling off in the demand for
open cars in July for a funda-