River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1920-08-05

industry. 1t has, however, been
tested out in few communities in
our own state and has been found to
fill long felt want in that it
furnishes local market for the
better grade and pure bred stock
which otherwise would have to be
sold over the block instead of find
ing place in the community for the
propagation of more and better live
stock.
The program of the Wisconsin
Live Stock Board has been to or
garize its efforts by using the
county as unit and as a result we
have many distinct county organi-
cations such as the County Live
Stock Board, The Farm Manage
ment Club, the activities of the
county agent and others of similar
nature which all have been confined
to county lines. Likewise the Sales
Pavilion has become county fixture
not in the sense that it is voted and
built by public funds but by stock
company.
The Live Stock Sales Pavilion is
built entirely in the interests of the
live stock breeder and while many
public spirited men are behind the
movement because of the interest
they have in building up their own
community in making Pierce county
a live stock breeding center for which
it is admirably adapted, and also for
the indirect benefits to be derived
the majority OF stock is and should
be owned by the breeder who is the
direct recipient of it's benefits.
The benefits to be derived from
an enterprise of this nature are
numerous. The most prominent ones
of these are the introduction of pure
bred cattle; the ousting Of the scrub
sire. There might be possibility
| OF transferring the better grades but
| the tendency among buyers is to go
after the pure bred when it is noticed
that the pure bred brings from two
| to several times the money obtained
for good grades as matter of in
vestment. The buyer soon detects
where the profits lie. Another thing
that the Pavilion will bring about
| will be the COW testing association.
| The farther we get along these lines
the more pronounced will be the
typical-telIing principles of invest
ment in live stock. Good looks as
! generally understood does not count
much any more in the dairy world.
It's not always the sleek animals that
carry away the money. The poor and
good have the same chance at sale
whether pure bred or grade until the
record of production is shown. 1t is
the cow that produces in dollars and
cents that brings the money and it
isn't the say so by the owner but the
sheet from the COW testing associ-
alton that establishes the facts. Can
you imagine the results in Pierce
county when the average production
is raised from $50 to 800 pounds of
butter fat per COW? This condition
is what we are aiming for. 1t is a
matter of record that the better pro-
ducing animals bring the better
prices; hence there will be a stimulus
to always look for better stuff. What
is true of the dairy line is true of the
beef line and if the breeders get their
| eyes focused for better cattle he
will soon look through other eyes at
his horses, his hogs. his sheep, his
hens-all his surroundings. AS q
result improvement will follow all
along the line.
1t has been enormously believed
that the Sales Pavilion would be-
come a dumping ground for what a
person does not want himself. This
is not the case, however, as when
sale is to be staged committee in
| charge goes to each contributor of
| stock for the sale and selects the
best in his line if he has any good
i enough. If the contributor wishes
| to bring animals selected, we'll and
| good, if not he will not have any
animals on sale. In this way only the
best stock is allowed to be distributed
through the. pavilion sales, which is
absolutely the only way the produc-
| tivity of our herds and fiocks can be
improved and the only way we can
hope to make the sales pavilion a
| success. We can not afford to fool
1 the buyers as we want our sales to
be repeaters and besides we as breed
ers want our reputation to go with
our stock, and of course the, most
| of us want good reputation especi-
ally so when there are dollars and
cents in it.
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