South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-12-03
BUSINESS MEN TO
HEAR SAM DOBBS
IN ADDRESS HERE
Atlanta Man Engaged as
Speaker For Advertising
Club Event.

Samuel e. Dobbs Of Atlanta. Ca.
ono % tho worlds most famous
business men. known as the man
who put Coca Cola. SON the map"
VIII address the business men OF
northern Indiana and southern
Michigan ~ tho oliver hotel We'd
resday evening. Use S. under the
auspices ~ the Advertising club OF
south Bend.
This VII be- the regular meeting
o. the Advertising club. but owing 10
tho eminent speaker and The tlmeIi-
ness Of his message Or has been de-
clded 20 invite business men gener-
a-ly 20 attend the meeting. Infor-
nation and reservations for the
dinner which will prece9e the ado
dress may be had by calling the
president. O.. a. Macdonald a Main
rs.
Mr. Dotbs rose from porter TO the
presidency Of the S25. 600. 900 COR
porat!ou which now manufacturers
and distributes Coca Cola. The sub
'act Of his address here VIII be
Looking Forward and he Will dis
CI-s what the immediate future
holds for business generally. Mr.
U0bbs e. a charter member Of the
Advertising club here. helping the
old Ad-Se.l League get started. He
cancelled an appointment t0 address
the Cincinnati Rotary club iu order
90 fiu his local engagement, an in-
dication of the warm spot I'm his
heart for the South Bend club.
Merrill 90 Speak
" Merrill moro D. "a ID fefDor man
ager az the Chicago Tribune. will all
so give an address ON "N1erchaudis-
ing and Advertising Illustrated
with pertinent charts. He uses this
territory for his examples and the
address deals with the subject from
the points Of view OF both the manu-
f7cturer and the retailer Mr. Mer-
rill's appearance before the Associ3-
ted advertising clubs Of the World
az Indianapolis last June was one
OF the features of the convention.
Entertainment will Doe provided
by the famous Conn saNophone
quartet OF Elkhart. one Of the finest
organizations Of its kind In the
United States. coming as il does.
from the instrument center of the
world Dinner Will be served at
$50 o'clock.
The career or Mr.. Dobbs princi-
PAL speaker q the evening is typi-
cal Of the self-made American Born
on a plantation in western Georgia
he took fun charge OF the farm az
the age Of II when his fathers
health failed just one year iu
school completed his formal educa-
ton but his mother was his real
tutor With her he spent his nights
studying after days Of work on the
farm.
Mixes First Drink.
When he was IS he sought for
tune i'm Atlanta and found il in the
position Of porter for the Asa c..
chandler wholesale drug co. Here
he helped mix the first Coca Cola
syrup and filled the first barrel The
first years sales totalle5 20 gallons
I'm 1896 the total was 1906 gallons
and iu 1919 no less than 1N.73O167
gallons
This tremendous growth was
largely due 90 the efforts u D1bhs
himself First as a salesman on
the road and then as president
i'm charge of sales and advertising he
laid the foundation for this trcuend-
Gus business And even when he
became president Of the newly form
cd S25.0OO.000 corporation Dobbs
did not delegate his advertising 10
others. He continued. as in the
past TO prepare most of il himself
Interested In Clubs.
Since 1909 Mr. DOhhs has been
actively interested iu advertising
club work In that year he was
elected president Of the Associated
Advertising Clubs OF the World Dur
ing two successive terms i'm this Of
flee ne travelled $4,000 miles and
delivered los speeches in behalf of
tho club movement He founded
what has become the official organ
of the clubs Associated Adyertis-
ing" and also formed tho eduCatiOu,
al study division which was instru-
mental In the estab' ishmcnt Of
schools % commerce at various
American and European universi-
Ties.