The Bridgeport times and evening farmer., 1920-09-21
ADVERTISING men
HEAR CARL HUNT
AT STRATF|ELD
New York Advertiser
Speaks on Value Of News
paper "Ads."

In speaking before 40 local adver-
Using men at meeting held yester-
day noon in the StraHeld hotel, Carl
Hunt, of the Associated Advertising
paper advertising as a great and in
Huentia1 public service. Mr.. Hunt
said:
81 like to look upon advertising
in your newspapers every day-as a
public service, as a phase of business
which directly and distinctly serves
the public said Carl Hunt, director
of the extension division of the Asso-
cfated Advertising Clubs of the
World, of New York city, in address
ing meeting of business men at the
Stratfield Hotel at noon today.
Inquiry will prove to you, too,
that a great many<of your customers
are aware of the news-va1ue, of the
time-saving advantages of advertis-
ing. You would find, if you asked
them, that they do look upon adj
vertisements as a service to them.
"Now, the Associated Advertising
Clubs of the World are organized
upon the belief that advertising, be-
fore it can be of value to the ad-
vertiser or to the medium in which
buying public.
"There are people who sometimes
ask Who pays for advertising? as
if it were a tax on the public. But
gated this subject have found that it
is not a tax, but is an economy, rem
dering a valuable public service. The
great colleges and universities of the
courses of instruction in advertising
have, of course, recognized this in
the establishment of such depart
ments
you ask that question with the idea
that it increases the cost of doing
business, for it pays for itself and
more, by reducing other selling costs
and in the case of a factory, it
often decreases manufacturing costs
by increasing volume of output, so
that in many instances, through
greater production based on a greater
demand created through advertising,
manufacturers have reduced prices,
or have increased quantity or quality
without an increase in price.
advertising has proved itself.
There cannot be a. shadow of doubt
about that And yet there is, of
ment, and therefore, congratulate
the business men of this good city
upon their plan to establish an ad-
vertising club here. Its object will be
the improvement of advertising in
this community.
1.-THE Associated Advertising Clubs
of the World have for several years
paid particular attention to the sub
JeCC OIL In-1n-dQVerC1S1nS as one
means for making advertising more
effective. There was a time when too
many people would say, oh that is
only an advertisement But tim s
have changed. Business men have
come to know that the man who at
| tempts to lie in his advertising is not
only a knave, but a fool in the bar
gain-that advertising, in order to
pay, must make customers, and not
! more sales. Good Will is the founda-
ton of permanent success in bust
ness.
"Out in the Central West, a little
while ago, I talked with a clothing
| merchant whose advertising has al
| ways been particularly effective. He
said to me, People have always been
| responsive to my advertising. be-
cause I have always told them the
news of my store. I have told them
| in a simple, straightforward way
| what I was trying to accomplish
here, and I have told them the truth
Now, I put my Good Will value
above that of my entire stock. Why
| if this store should burn tonight, ant
everything in it srould We destroyed
I would still save my greatest asset
| the Good Will I have built through
truthful advertising and clean