The Chattanooga news. [volume] (Chattanooga, Tenn.) 1891-1939, 1920-10-15
GERMANY'S PLAN Is TO
CONTROL RAW MATERIAL
So Says Prominent French FL
nance Expert-Suppreg-
sion of Origin.


Germany's plan OF campaign to be-
come master OF the great world mar.
kets is sketched by rENportateui
Francois by the French financial ex'
pert, Lucien Chassaigne. According Il
him. this plan includes state contro
Of all raw materials and inventions
Disgusting OF agents, suppression OF
marks OF origin and monster pub
lefty"
on pointing out to one OF the Ger
man mngnates that German Indus
rial development in the ten years
preceding the war was on scale far
exceeding normal needs says NJ
'or the normal needs Of the world
markets" From this II IN clear, says
rhassaiCne, that Germany cherishes
.aa samo dream Of world dominion as
hc'ore the war, though she may not
ass TO achieve II by the same means,
Plan Of Campaign.
Tho plan OF campaign, aH II hp-
1oars from the work Of one OF the
most distinguished German econom-
lists Herzog, first of all provides for
perfectly praiseworthy features. such
rs good quality Of the merchandise, as
low cost price as possible, spirit
~ enterprise among producers and
alcrtness to the needs OF tho con
Gamer, the help OF banks and financial
organizations etc Against MI this
says Chassa'gne there Is nothing 70
say II Is Tor other countries 10 see
to II that their industry keeps pace
with Germany along these lines.
As far back az 1917. Herzog grouped
around him all the big names In. Ger
man commerce IN solid and 60.
herent body. On the basis OF rigid
distribution on the part OF the state
OF all raw materials and q right 20
all Inventions, vested in the state the
IpA u 10 "a FHnhnTRH In
dependent Of foreign purchases.
Realizing that the mere marx OF
origin on German article would in
sure its rejection Herzog set about
planning an impenetrable disguise for
German statesmen and goods. First OF
perfect themselves IN foreign Lam
guages so that no accent however
slight will betray him Schools are
10 be established with this In view.
Correspondence is to be carried on on
tirely in the foreign language; The
country must he adopted In the case
OF each buyer. Measures OF dimension,
weight, measure. methods OF grouping
and packing. etc. will also be made
TO conform TO the custom OF the coun-
try: Engineers will be specially
peculiarities OF foreign Industries.
In quoted as saying: "Cnmouflage is
as important in commercial matters Ms
as in military mntters. Suppress tho
German trademark when II shocks
the sentiments on which we have to
reckon. Suppress IL wherever II
brings loss instead OF gain. The
exporter has the sole right to decide.
tasIng his decision on his book OF or
ders, whether the origin Of his mer-
chnrNiise should he known"
The mighty question OF publicity Ia
discussed by HerZoE ms follows: "For-
efgn countries must he Informed Ms
soon as possible ~ all Industrial i'm
capable Of develoning our
capaclty as n purveyor. For this
purpose he counts on the press, sam
ple fairs and mobile expositlons with
regard 10 the world sentiment nrninst
Germany. he says: IAN the bitterness
which other nations feel toward us
cannot rid them Of their necessities
and their wants"
The plan Ia to begin with fairs IN
Germany. then with fairs in neutral
which will include products
similar 10 those Of neighboring coun-
tries, until the time seems ripe TO
carry this publicity into other coun-
tries.
As is well known. the lending Ger
man exporters have needed his ad-
vice. and have already decided 70 in
tensify their Advertising IN pronortlons