Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1920-01-27

xgrore last summer to the Associat-
ed Advertising Clubs of the World,
10 New York City.
'"That is a plan by which the bust
es-s~a men of Neosho, Missouri, pooled
sheil efforts and brought the trade of
Eae farmers of their county to their
Gown ard held it there" answered
the secretary of that club, Write
90 A. c. McGinty, of Neosho; he Is
nue of the big small-town merchants
IF this country, and he will tell you
al about it.
Bailey, the banker, wrote to Nc
3ESinty. the merchant, and got this re-
ply. ''The Neosho Plan is too big
u thing to fell about in letter. Come
2Ht and bring delegation of three
Er four business men with you, and
we win show you the plan in opera
ton.
Two weeks later McGinty received
fslis telegram from Bailey: eve are
coming on special Pullman car to in
xestigate Neosho Plan. Party of
twenty-five business men, the county
farm adviser; several farmers, and
Presbyterian preacher for good luck"
The Golden Rule.
The core of Neosho is the brick
, courthouse, in the exact center of a
grassy square studded with trees and
Enclosed with an iron fence. The
town pump, or rather, artesian well,
for it is 400 feet deep and flows con-
sEantly. is in this square; and there
is nearly always a group of towns
folk round it with jugs and pals and
bottles, for it is clear, pure and linn
pid, 4 famous drinking water Bor-
dering the four sides of this square
are wide paved streets, and facing
zaen are the four blocks of bust
ness houses.
The visitors from Tennessee ar
rived on a Monday morning, and
they saw hundreds of motor cars
narked in the streets of this town
square. and the sidewalks and stores
we're filled with country people.
whats going on today?' asked
Bailey.
~eThis is sales day." the welcoming
committee explained.
els that part Of the Neosho Plan?'
an big part of it," answered Nc
Gfnty.
The visiting business men saw sew
Sral things that day they never could
have seen in GAINESVILLE. For ex-
ample, in the Eagle Store farmer
was examining a pair of overalls and
found the price marked $3.50.
"Isn't that the same overall we
saw over in McElhany & Tatem'-
store marked one dollar?' the farm
er asked his wife.
why, surely it is" she said, ant
ehey both looked inquiringly at The
clerk. eyes" he said, chat is thu
gerry same overall-same make, bran(
and all"
"sYou don't expect me to pay yol
FIFTY cents more for the same thing
do you?" -,
"sNo, sir; l do not. You SHOULD
Suy overalls today from that store
You will lose fifty cents if you bu,
from us"
The Clarksville merchants coulC
Esar,ily believe their eyes and ears
A merchant with the visiting dele
cation exclaimed:
EsI never would boost a compel
1bor like that. That's driving bus
ness away from the store"
~What would you do?" asked tn
a clerk.
Would Put in Knock.
ssTd tell them my competitor
,xgveraH was a shoddy imitation
~Wen," said the clerk, with
.snnfIe, under the Neosho Plan "
w.yrgt never state an untruth abo1
@ competitor or the goods he sells
a little later the visitors fro
GAINESVILLE were in the store of tt
Briggs Hardware Company, and
farmer came in and asked:
0eMr. Briggs, are those tires TIL
Kerr is selling today actually thr'
dollars cheaper than you sell the
att"
aSYes, that's fact" return'
Briggs.
saSame tire?"
"Yep, same tire"
~And three dollars cheaper?
@eYeah. three dollars cheaper.
NsNothin' wrong with emf"
4fNot a thing in the world"
aAThen guess I'd better buy p'
End save six dollars, hey?"
ayes, that's the thing for you
do
ard rather buy from you, Brig
n you'll sell at the same price"
ssNo, you better buy from Kerr
day; don't believe III ever sell Il
tire as low as that"
ace whillikens! Did you ever NJ
fac like of it," exclaimed ore OF
7visitors. 'Ts this heaven were
Let me pinch myself and see II
on earth. :,
4sNothing strange about it at al al
n:o.. GfTt'c inst the Cole