The Holly chieftain., 1920-12-23
Vigorous Newspaper Campaigns
will Sell Your 0oods-Hoyt

will Sell Your 0oods-Hoyt
Instead of sitting around worry.
ing about the present business sit.
uation. men should get ready for the
coming year. The prosperity which
1921 is going to bring needs lot OF
preparation the thing that busi-
ness men ought to do, il get them
selves in shape to receive the pros
perty.'
That was the way Charles Hoyt.
president of Hoyts Service, Inc. of
New York. expressed himself in re.
CARDS to the business outlook Mr..
Hoyt is one Of the many big bust
ness men who are convinced that the
coming year is going to mark the
return OF prosperity. However. he
feels that the great danger is that
business concerns are not prepar-
ing for this change and are taking
great risks by not making the most
of their present opportunities.
The great trouble is that the bus.
iness element is marking time in
thi country. Since 1914 almost
every sales organization in this coun
try has been going slowly down
it. has done less selling every day.
The result is that now It is so com
pletely out of training, that it is
bewildered about the future. Go in
to any large concern. What do you
find there? A sales manager who is
telling the board OF directors how
bad conditions are. salesman who
have been taking instead Of get
ting orders for 80 long that they
have no desire to fight for business
and so on.
In each community, this same
spirit is reflected by retailers and
clerks Bad business, light sales
so they all talk it over together!
Does it ever occur to them that now
is the time to go out and fight for
business, that this very day is the
day to tackle new customers? Why
if half these men went out and So
licited some new customers, these
customers would he so astonished
that they would not only give or
ders but they would congratulate
these statesmen on doing the un-
known.
Mr. Hoyt hestitated before taking
up the phase with which he is more
intimately connected
1T ia the same thing with adver-
tising. Sellsgoods- open the way for
business! That is what every red
blooded concern must demand OF it's
Advertising We have passed the
stake where Prestige advertising !,
was in vogue. It served its purpose
very well during the last years, but
now we must have real selling adj
vertising. Each line should be one
of cOnviction-one that will pull for
the advertiser:
ITO do this we must center our
advertising where we wish to bring
our sales; specializing in selling
straight at the people who are your
target! Newspapers are the medium
that win bring the result. Selling
talks in black and white facts and
figures that will do the work every
day. Call in your spineless adver-
tising, replace 1t with fighting sci
ling talks that will bring results.
The only way to smash in and get
your share Of the 1921 prosperity is
/ to get ready for it now. The men
who have been out Of training since
1914 vii have to stage big come
back right now if they wish to OBJ
tain share of the prosperity that
1921 is going to bring.
The loafer who sits around at
the hang-outs Is not wasting his
time, but Is following the example
of the president elect in getting the
views Of the best minds
This mild winter and the coal
shortage ought to be appreciated
by Santa Claus The chifney won't
be so hot when he slides down in
the wee hours of the morning.