The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1920-12-02
Deal for Popular
Movie Stars VIII
Benefit Local Theater

Paruolpation by local amusement
enterprises In what IA credited Us be-
ing in iR figures and the Importance
OF the princlpioa involved the biggest
transaction on record In motion pic
ture Industry Ia revealed by an an
noupccment made today by Manager
Fred Cameron OF the Lyric theater
or tho contamination OF a contract
whereby the screen productions OF
the prereminently popular stars Nor
ma and Constance Talmadge have
been secured locally for the Lyric
thoator exclusively Tor the next four
years. The contract for the TSlimadge
pictures was made with Joseph NJ.
Schcnck. producer Of those stellar at
fractions, by Associated First Nation
al Pictures. Inc, OF which %organizn-
ton Manager Cameron is a member.
holding It's franchise FOR this city.
S20,000.OOO Is the sum said to be In
VOWED In the special feature produc-
tons to be Forthcoming through the
deal.
The recognized standing OF the
ralmadge sisters as leaders In the
field Of motion picture stars, their
popularity and the notable high
standard OF excellence associated
with the productions Mr.. Schenck
provides for the two talented stars,
led, II r. reported, TO fabulous offers
from rival competing motion picture
firms Tor tho services Of the pro-em-
inent stars. That these attractions
are to be available for this city for
the extended period Of four Years at
the Lyric theater through the enter
prise Of MIR. Fred Cameron and bis
membership of Associated First Ma
tional is matter for congratulation
from all motion picture patrons who
desire the best in pictures that tho
market can provide.
or the earliest OF the Forthcoming
productions OF Norma Talmadgo aud
hor Coincidence sister, Constance.
may be mentioned '"rhe Sign on the.
Door the screen adaptation OF the
Claiming Pollock play Ia which
Marjorie Rambcau scored a notable
s-taga-suocess, n Smiling Through,
in which Jane Cowl Is starring ON the
speaking stage. The Garden OF
Allah" from the famous dramatiza-
ton Of the Robert Kitchens novel, a
production whose massivencss, mag
nihcence, mastorly staging and wide
enown has made its name a house,
hold word among amusement patrons,
adapted for the screen, will provide
another, feature OF the Talmadgc list.
other productions to be made by Mr..
Schenck FOR one or other of his two
stars Include, ''The Net THE PAS
sion Flower" and wedding Bells"
As an Independent producer Of the
first rank. and ~ such free to deal
with whatever organization Of thenter
owners aud managers he considered
best for the adequate presentation of
his star attractions to the public and
best fitted in representation and
standing for the large responsibilities
involved, MIR. Schonok elected TO place
his star productions under the BAN
ner OF Associated First National. an
organization Of moro than $500 in
dependent theater owners, based on u
cooperative plan and allied with the
leading Independent stars and pro-
ducors In the industry.
The First National organization
stands in the forefront OF those whose
aim II is to promote the independence
of h screen as against the efforts
OF monopolistic interests to secure
control OF the Industry and relcgatc
It to the position Of n trust. Through
this franchise the Lyric theater has
available, in addition to the Norma
and Constance Talmadge pictures
among others those OF such prom
inent stars ms Charles Ray. Charlie
Chaplin, Anita Stewart. Lionel Barry
more and Katherine Macdonald