New Britain herald., 1920-01-13
PREDICTS ANTOHER
 SHORTAGE 0F SUGAR
Big Dealers Think Demand Will
 Exceed Supply

|. M I-ruVitt of the F M. LctvIt company, the largest dealers of re- fined slI&ar ill New England, save som" very important information in regard 10 the sugar situation when in- tcrNIHWed by u reporter of the Herald .,cster'Iay:
 { "l have been asked to predict the ; sugar situation for the coming wear. but, inasmuch as [ do not claim to be , a prophet, would rather spclk of the past.
 During each January of line last lhreA wears there were few or none qualified 10 speak, who predicted d sugar shortage for those years. but ;S the canning, preserving and holiday seasons Jr@W pn in each of these years the entire country suffered from .NSuticient supplies of sugar. Partit.- nlurly was this true in New England where in each instance the shortage Waa the kcenest.
 'l-ast~Near from January to July, supplies seemed to be more than abundant so much so. that rcIinclS as well u& governmental agencies iu charge of the distribution or sugar Were eager 10 sell for export that winch they thought was surplus; in this country. or the laSl four months or the year, when the supply for cHn- ming dWindled from % per cent to about 10 per cent. of requirements | need say but little. The public every where is familiar with il. The price of sugar meant little. Eleven cent su- gar did not mean what il said when one had to buy S2.OO or $500 worth of groceries, whether wanted or not. M Q al ioh der to obtain a single pound of sugar.
 'The consumer would have been very much more satisfied to have 1 bought sugar at price governed by 1 supply and demand. to have paid the l world market, and been able to obtain 1 it in quantities and when wanted: ] because even if 2oc to 25c per pound 1 would have been the price for sugar i and could have been obtained with | out strings attached. such sugar would be cheaper than at lie to 12c 1 with buy what you must.
 More or less criticism has been leveled at our recent sugar offering mainly by those adversely affected 1 We have been charged by some with unloading old crop cheap sugars, by some with having hOarded same, by | some with getting out from under high cost sugars hy unloading same l on the public with hoodwinking the consumer with profiteering and. what not. But, l have no doubt that the thinking public will realize that therc : is an ulteriOr motive behind the crit icism of each of these self appointed public Wclfarers.
 ''The fact is we expect to own our own sugars as cheap as anybody in the country. and no doubt will. After taking our normal profit ats allowed by the government last year! and pro Viding for the independent retail gro Cer his reasonable share "" will re-. bate to every buyer any ONcT-char@r on our advertised price. Even if we had no intention Of doing this l con- Sidcr that it would still be worth the while of those who are able tO talk advantage of our offer, merely from the insurance point of view. The pub lie has suffered three successive years from keen, keener and keencSt sugar shortages. Why not insure acainGt repetition just you insure your home against other dangers?
 Many would have paid several times the per pound asking prirc to have avoided the bread lines for sil- gar and the many other inconvcn- fences suffered this past season. T,e- sides. all of the sugars offered will be new crop 1920 sugars, non" having been hOardCd or held over from the | 1919 season of lower prices.
 Ut looks to me that the demand 1 between now and July for manufs,c- turing, consumption and for rescrN C will be so great as to practically ;,S- sure another sugar shortage next fall"