East Oregonian : E.O. (Pendleton, OR) 1888-current, 1920-03-27

class Of buyers had been created for
some cars Others. who had done
without new cars while the war was ON
wanted to buy and buy AZ once.
Realizing that what an imminent
shortage OF ears, Il was n case Of first
come first served, tho motor buying
public PERMITTED no grass 10 grow un-
der Its feet I'm its effort to secure auto
mobiles.
With such demand at dts beck and
call with a public moro easy to satisfy
than ever before because II had done
without 50 hong that Is was satisfied
to take what II could get, the motor
car industry proved its true worth by
the attitude It assumed toward produc.
tion.
Instead OF simply going back where
It had left OFF and building cars of
the same type It had been producing
prior to the war. the motor car
manufacturers of America leaped
boldly across the chasm OF time that
had elapsed. took advantage OF every
development which the intensive re-
search during the war had evolved
and gave to the American motoring
public a new type of AUTOMOBILES
cars which embodied the advance
ments which war engineering had pro-
tuced.
How much this added to the task
there is no way OF calculating. But 1t
was accomplished, and American auto
mobile manufacturers now have the
satisfaction of knowing that they kept
their faith with the public-that they
Progressed despite every handicap
and that they have not re-esta blished
themselves in business but have not
lost a minute in progress. IN fact.
they have taken bigger strides than
ever before and their contributions to
Industrial science during the recent
period of reconstruction have been
greater than those which characterized
and previous effort.
For ourselves, We have done all in
our power to keep faith with our
clientele. That the public has APP
preclated our efforts is best shown by
the increased demand which we have
experienced.
From q maximum production oh
about s,500 cars a year prior to the
war, we enlarged our program to e.
500 cars for 1919 and even then were
unable to supply but a fraction of the
OF cars actually ordered.
We are now adding materially to
our factory aud equipment--more than
doubling our factory facilities--and In
1870 will produce as a minimum D2,-
oo0cars. To this number We will add
Just as quickly as We can.
Our distributor and dealer organs |
zattou has responded nobly. From |
foreign markets we have experienced !
L demand for cars that has exceeded |
'ur fondest expectations.
In the last eighteen months we have |
woven a web that encompasses the |
'lete than ever before We now are
'roud to be able to say that there is
Tot a country where cars are sold
With the exception of Germany and
russia, that does not have a Cole dis
and there Is hardly a city OF
in the Western hemis-
here where Cole cars are not found
n goodly numbers.
We anticipate still greater progress
uring the coming twelve months We
re extremely enthusiastic. Our dis
ributors and dealers have inspired us
nth their enthusiasm. just as the
wners of Cole cars have inspired
hem.
And in our efforts during the com
1g year we intend to make our pro-
-Eight--live up TO the
sgend under which we have offered
to the public. We are going TO
rove irrefutably the truth of our slo-
an: There's a Touch of Tomorrow
, All Cole Does Today.
.f.l+