The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1920-05-29
At the End of
the Rainbow

Wen ioraied leases up asainst the
bis Companies where they are spend
ms their millions.
The careful selection Of well located
leanes and the cooperation OF local
investors, ALL CON share In the profits.
With the Information gathered at
this Time there are OVER 100 oil COM
pnniea, including Onr LARGEST pro-
ducing companies, operating in NEW
MEXICO and many Of the deep test
wells are ncaring the oil and that
produces the liquid gold and those Of
us who HAVE PLAYED MILL WIN
AND REMEMBER YOC CAN'T WIN
Unless NOI PLAY faction alone
winsl take advantage OF the present
LON prices and see us TODAY on
our Lca-BcIie and Roosevelt Tracts.
We used To tell our children there
was "a pot o. gold. but times change.
people change; In more modern days
We cease telling fairy tales, and tell
them truthiully that at the end Of the
Rainbow there are oil wells, which
means many. many pots OF goid-goid
FOR all.
Some people will tell you his oil
was put there for the sole benefit OF
ar, Rockcfoller. because he happened
TO be one OF the first wise ONES to APP
prcciatc It's value aud It's future. hut
that Is not the ease. Truly Il seems
difficult for some Of us mortais to cof-
raj any Of this wealth for Ii very
own. but II h not itockcfcllcr's fault
we are afraid. We are so sure II was
all meant Tor him We are afraid to try
and TAX any OF u away,
Some persons actually believe that
aii wealth rs dishonest. but every BAR
rel oil oil that comes from Mother
Earth is an addition to me worlds
wealth, and h Is clean wealth from
Natures treasure house. No man ~
made poorer, but many are made
richer
a certain prominent banker saSF.
through the pages OF the ~"NaEugiar
s%cr,ative financial publications In
America.
II believe thu OIL boom Is here to
stay, Not only are increasing current
demands for oil products keeping well
up 10 the advance in production. but
European supplies which were CN-
haustcd at the time the armisticc was
signed mast be built up to formcr lev
cih.
The extent OF this European de-
Wund Is not wholly appreciated. IL Is
estimated that Germany atone viii re-
quirc t.l0O.O 600 tons Ut petroleum and
petroleum products within the next
twelve months. other European
countries ARE little better or Ia this
respect II will probably be a long
time bcforc production catches up
with consumption, and the demand
created by the Necessity for building
European surplus stocks W to former
a normal levels.
For that reason ! believe active
doy clopmcnt of new oil heids should
proceed vigorously u there In every
reason TO believe such q program can
bc followed out with success u
prunt.
In this connection nm OF the
opinion that too much money has
been made out OF oil development by
IL Tow individuals % not enough ~
the general investing public b
public should be given an opportunity
To share In the profits o dcvciuf-
mont ~ oil lands, whereas the rule
has been that the opportunity Tor Dis
profits has come to only "a few men
OF large capital resources
Il is true that IA the past the big
companies have about mouopohzed
the oil industry. The large holdings
boo the eastern field, IN Wyoming, Gait
forniu. ssansts and Oklahoma are
controlled by the big companies, but
the law OF compensation surely works
out in time, tur TcNus. the greatest
d IL fHNNNNf 70 20 HNNN# a. 100 NNH NN'R
D. the refuge Of tho small investor.
The big majority Of the production m
the state OF Texas is sccurud bN the
small independent companies. and the
profits Of these comp nies are going
10 the small stockholder, at the rate
Of something over 90 per cent per year
as an average
II is true that the fortunes in oil
have been made by practically q
handful uf men because the general
public Inns heretofore failed Ia grasp
the magnificent possibilities of oil,
Hardly one Of sou can fail 10 recall
some opportunity ~ the past where
ou had r. chance to get In n share
IN the hlg prOuts OF some Of these sue
ccssful companies. But people are
watkins up-Honie are Wide awake, and
realize tho potcntialiticB uf the oil In
duatry. aud IN Texas this fact has
demonstrated itself, the companies
with the small stakeholder coming In.
TO their own.
An article In the July 9TH Issue Of
the Magazine Of Wall Street IN an
today:
Texas OH Production Leads An Other
States.
"Ol has displaced cotton as King.
la Texas, where the greatest oil Held
lee the world has been proved and de-
vclopcd In the past two years, they
call 1t liquid gold" The better
grades Of oil produced In this territory
come out Of the wells under gas pres
sure with "a heavy foam which, In
color, Is goldrn-hcncc the appclia-
ton liquid gold" Another reason
h that the oil produced In Texas alone
ia the year 1918 exceeded the gold
promotion Of the United States and
] Afugkn.