The news scimitar. (Memphis, Tenn.) 1907-1926, 1920-11-23
CAMERA MAKESA
DANDY PRESENT.
FOR CHRISTMAS
Millions Made for Holiday
Rush So Everyone Can Re-
cord Many Happy Incidents
in Life'S History.
BY FELIX HOLT.
(Staff Photographer of The News
Scimitar.)

what is Christmas without a cam =
era? That is the question that will
come into the minds of thousands o.
people, both young and Old. GIrin%
the Christmas buying season of this
year. OF all celebrations that are
observed there are none which rank
in prominence to that of Christmas.
and people of all walks of life are
especially fond Of having pictorial
reminders of this pleasant holiday,
and the days which make up the
Yuletide season.
This fact is borne out in the in
creasing demand by the people fer
cameras of all makes and sizes. The
camera has come to the point where
IL plays one of the most import mt
roles in American life Along vita
the typewriter, the monograph and
the automobile, the camera ranks.
There is seldom home that is not
in possession of one of the little ma
chimes that will forever remind one
of the pleasant times which it has
afforded.
During the Yuletide nearly every
one INDUCES in some sort of pleas
antry or celebration, and at all
Christmas gatherings one may be
sure Of seeing a camera playing q
very important part in the perform
anCe. The snaps, when developed
and printed, are placed in the fam
lily camera book. Pick up any fam
lily album and there one will find 1t
divided into something that might be
called groups and any event which
has happened in the owners life will
be sure to be found in a neat pic
torial history there on the pages or
the album. The Christmas celebra-
ton will be one of the best repre-
scented collections in the book. Then
comes the summer season with its
gallery of outdoor pictures, dear to
the heart of everyone.
If there Is baby IN the family
he will probably take up the great
err portion of the book, From the
time that the youngster is able to
gaze wonderingly at the whole big
world about him until he dons the
first pair of long trousers, taking his
pictorial history will be a part OF
the daily work of his or her adoring
family of elders.
School days. Fourth of July, fish
ing season. the first snow fall and
Thanksgiving are only a part of the
festivities that will be recorded in
that family album.
Several years ago it was seldom
that camera of any sort could be
found in a home. They were con-
fined to expensive galleries and a
few wealthy people. Today 1t Is as
reasonable TO find good camera In
the humble homes as 1t is to see one
of them in use in a mansion. The
price OF the present day camera has
made 1t possible for anyone to own
an accurate working machine.
They are to be found in use in all
phases of life and in all professions.
The part that the camera plays in
the daily life of the American is as
important as the breakfast that he
eats every morning. The newspa-
pers are full of photographs that tell
of the days news. The pictures ta-
ken during the war by the allied
armies aided more than most peo-
pie can imagine in bringing victory
to the Tri Colors.
This Christmas there will be over
two million cameras sold in this
country. Within the last five years
the camera factories have turned out
millions of them and their output
is growing larger every day in order
to supply the demand Yes, Sanity
is going to think that the people or
America are all going into the photo
graphic business when he gets his
orders for this Yuletide's demand
AT least that Is what the photo
stores say.