The news scimitar. (Memphis, Tenn.) 1907-1926, 1920-10-25
Sell II in the South.

This splendld slogan mas peen
adopted in the advertising campaign
to popularize Southern products,
start Southern wheels turning and
keep Southern money at home. This
campaign, as labor OF love, will
be prosecuted and paid for by 29S
members OF the Southern Newspaper
Publishing association, which has
Just concluded it's sessions in New
Orleans.
Selling Southern products and
Southern manufactures in the South
will keep Southern money at home;
stimulate Southern production; in-i
crease Southern wealth: keep South-
ern boys in employment in their IiaS
tive cities: increase home ownership
and makeN for happiness and con-
tentment among our people. No bet
ter method could be devised than to
bring TO the notice OF thespeople the
desirability of Southern products and
Southern Industries for the South,
In seeking this great desideratum
we are going back to first principles
The fathers of the republic did their
utmost to stimulate home production.
In this field the Southern states,
especially South Carolina. took a
leading part and helped to- make us.
independent industrIally as we were
politically. In those days men and
women proudly wore cloth made in
America in preference to the more
snowy weaves from Europe, We are
going to de for the South what has
been done for the nation.
For years the trouble with the
South was that she was welded to
certain industrial idols. and was con
tent that it should bs so, For years
the average Southerner rose from his
Grand Rapids bed when awakened
by a Connecticut alarm clock, threw
aside his Massachusetts, covering,
plunged into his New York suit,
Rhode Island shirt, Troy collar and
Brockton shoes. washed his face with
Ohio soap, shaved with an Illinois
razor, then Sat down to his break
fast Of meat from Chicago, canned
vegetables from Iowa and fruit Hrom
California. prepared on a Michigan
stove with coal from Pennsylvania,
then journeyed in a Detroit motor
car to his place or business.
All this is being changed, and this
campaign Is to hasten the change.
The South is now more prosperous
than IL has ever been and this cam
paign will add momentum 10 a great
movement. This prosperity has been
brought about by wise crop rotation
and the encouragement given TO the
host OH growing industries all over
ouv section. This Gs not only making
us independent Of other markets but
is putting money into our I'ockets
Sew avenues OS wealth are, beng
openea up all che time. 1t 10 not so
long ago that rice ~sa en- exotic
crop. Nov We rAise rice enough 20
feed the nation ant ship 20 the Ori-
cnt. OuV orchards are producing
fruit that is he eNvS Of the eaTth'
and ouF Nlooded stock 70 constantly
rising in number diversity Oe hHee6
and value IN cash y vas ONLY .
short timN ago Shat Tennessee IRA"
ported a $4,000 bull fSOrA ScO'lGnd
4 simnaV Campaisn 10 being ear
PIED On WIN signal success IN Can
ada Newspapers arc fiIlcd,-,"'h
ads. magazines carry appeals 30 shop
at home, and billboard Illustrations
appeal 10 both mind and eye. This
Southern campaign sa not fOT any
selfish IntetcSt. Il Is WOGed entirely
upon your t,ehsls when you follow
it's suggestions ycl are helping your
self 1t is an appeal to YOU 10 put
money In your own pocket