Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-11-14
YOUNG AMERICA WILL USE
HUNDRED MILLION IN TOYS
OF Industry Inang-
urated During War Ivy
y Manufacturers.
FOREIGNERS ARE oUTCLAssED
Encouragement OF Educational De-
:. rclopmcnt Received From In
Z Observation-Disclosures Not Deepen
dent Upon Holiday Seasons.
IBy Universal Service.)

!. NEW YORK. Nov. l3.-Nany
strange new toys which Ill the show
throughout the United states. as
christmas approaches. prove that the
hnyS and girls OF America, are Il force
Nlich cannot bc overlook cd-cvcn as
= business proposition.
:, The failure of the toy supply from
foreign shores, especially from Ger
many and Austria, during tho war
caused such a demand for means of
entertainment and instruction for
Young America tina: american genius
a,lmo promptly 10 tho rescue. The
result is that this year there will
be IA greater variety of toys than ever
.,etorc, and they VIII be better toys.
this year there Will be 100000, 900
isorih Of toys sold in the United
States. and more than $4,000, 900
worth OF them arc being made in TIN.
Ci'iied States--an almost entirely
-lew industry. go far as this country
~ concerned.
And J; is predicted by tho men who
H::Nc become leaders In this new
business that its Importance for this
country is only beginning and that
t.eNt year Will soc an increase Of at
east 80 per cent over the production
81 ;his year.
Z Before the war most of Amcrica's
t3yS wore purchased in foreign mar
Gets. but today tho situation has
Changed and American manufactur-
- countries which formerly under
sold the American producer here even
iftcT the articles We're brought over
che ocean at big cost.
: y few years ago, when tho supply
Sas cut off by the war. the Amcr;-
can manufacture turned 20 the de-
sslopmcnt OF the industry because OF
Arger prof;s. Machinery was in
vented which permitted the manutac-
turer TO turn out large quantities and
The product WAS standardized. which
also aided in greater production.
80 Toy Industry Grows.
be reckoned today as one or the sub
stantial and growing enterprises OF
81; yho county" said W; Q. Coleman, a
zion OF the United States
The. manufacturer has turned his
ingenuity toward tho invention OF
4;ure replieas in MANY instances OF
HE scientific and mechanical trl-
unphs OF the day. No other country
ssI5i, ever in dGy.iSpSd so many enter;
.oys as have been placed on the mar
Set In this country during the past
:. This is particularly true OF mo-
a.ianical toys. New types Of motors
aaNa been invented for tho miniature
su .i,, niTplanes. submarines
.rred by the millions this year. And
finnrican toy manufacturing Is still
Il. its infancy.
The toy Industry abroad. narticu-
>ariy in Germany. tho greatest toy
country. a'.d in Japan. IS essentially
= nome industry. With the inpcrtec-
.lon and lack OF STANDARDIZATION
= .lich this implies. The Ame rica u
industry Is q machine industry, With
ne product scientifically standardized
-1il manufactured at a cost which.
%nder present conditions, cannot be
duplicated abroad.
FOR example. tho concern OF which
am president produces 5000 com
p4"te mechanical trains daily, which
orc "i;pnned out on ninety punch
IrcS.t5. There are approximately
3s0, 100000 10Y balloons produced in
C-'is country annually, and a factory
= Dow in course oF construction
Sst,ich VIII manufacturc 1000. 900
saloons n week.
Not SenSonaI Industry
The toy Industry IN the United
states Is no longer a seasonal one,
.apr do"s II cndeavor merely to pro-
4'I"c novelties. Many articles or an en-
..cmely useful. ingenious ana cduca-
.ioli:lI nature are classed under the
heading of toys. There Is the PUSH