The Benson signal., 1920-02-28
Entered at the Postofice at Benson. Arl-
zona, as second class mail matter.
THE ESSENTIALS OF GOOD EFFORT
(By Rev. William Brown,)


(By Rev. William Brown)
IMAGINATION. Behind everything is fact that first
created in imagination Thought, only, belongs to vsona-
res and deamers But ships autos aeopanes, due to
imagination.
Ex- Chandler, incorporated the other day. Dr..
Chandler had imagination build hotel and plant cotton
Santa Rita Hotel, borrowed money, and,-sod out he|
other day for So 900 90.
Henry Ford saw the necessity of creating article
wanted.
Wooworth's idea of and 1oc store came out OF AMI
idea got from selling remnants
Charles Schwab went to Europe during the war and
brought back piles of orders for steel Others said tool
BUSINESS IMAGINATION: Seeing possibilities HERE.
Knockers say: Dead town; always has been and will
be- We get what we DESIRE because what we desire we
think about most. The town will be like the picture we
hold before our minds eye Therefore we should hold
constructive and destructive ideas about Benson. EX
''dead town. poor lot of folks chance to make good.
Imagination must create plan for future building up of
Benson. See in your mind its raw material already turned
into actual needed product desire; let it be big urgent
and incessant; and you will get it.
ACTION WILL FOLLOW IMAGINATION. | must See
what can put INTO, not what can get Quot Benson
Work for BIGGER BETTER Beson No need to be envous
the success of another. Plenty of room for man who
has ideas Produce, produce; in Gods name brodnce.
Get man fired with enthusiasm of possibilities of his
own his plans, and you can't keep him from
doing something to mateaze them We must do the same
about Benson Then you cannot shut up the town to lite
of duness and deafness any longer Enthusiasm over a
plan will lead action. Enthusiasm and action SPELL Sue
CESS.
UNITY. Action, but united action All pull together,
and pull together all the time unity is strength, in more
ways than one. Big things merely combination of
little things So all should have plan OF action tor doing
big things for Benson. Unity means enthusiasm and GO.
Ex-Unity at ST. David over water scheme. Coop
Grafton in machinery for agriculture
Cooperation has behind one idea-"Many can help
one, but one cannot help many.
Great lack in Benson at the present time is UNITY.
We need COHESION binding together on some great
plan or scheme
ORGANIZATION. This will bring unity, Say, ''Want
machinery to drive organzation.' Reply, 'Not true;
have no organization
Ex.-A hornets nest. (They organized
We need MEMS COMMERCIAL CLUB in place of c.
OF c. Its functions? United effort There's organization
here to appeal to.
Ex-Aerplane company recently came here. Take up
"dves and put them across Give life to business of
town in development AS is each business house seems
to work separately.
SOCIAL SIDE. We never come together for any CON-
mon purpose
WHAT ARE OUR ASSETS? What inducements can
we offer desirable people come Benson? Better climate
than Tucson or Phoenix Good health Good soil for all
crops We need some more water and will get it em 1ce
1Oant bad e0gh Good transportation (hree rairoads
making marketing easy Good schools (aWays demanded
by the best amiles Schoos must be linked up with our
chief industry more Missed opportunity last year for
teacher of Agriculture. Coming men and women must be
taught scientific farmng Good churches The business
men must get behind the churches of town. An induce
ment to hold to prospectorS is good moral atmosphere
The moral of this town should be raised Our business
men should make SERVICE their motto TODAY
DEPORTATION