The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1920-03-31

freed from impurities by winnow.
ing.
Tho painsthking care IN eultlva.
ton, and tho SKIN with which roast.
ing and blending aru carried on, de.
termine tho quality and price OF
coffee. II you purchase high grades.
you may be sure OF scientific blend.
inE done by experts 60 bring out all
the flnenesa Of flavor. aroma and
strength.
From plant 60 table Is "A long
story. Including picking. winnowing.
sorting. roasting. blending. shipping.
etc. Tho origin Of many picturesque
names accorded 90 various coffeor IL
generally found In tho name OF the
city from which Il Is shipped.
The use OF coffee as beverage
does not antednte tho tempting
grape. nor the brew from barley or
grain. We do not find that the
Greeks or Romans had learned It's
aromatic Roodnesa. nor II u men.
toned much earlier than the ri.
teen,h century.
Gradually ~ was carried broad.
east throughout Europe and Aala.
II b. said that franciscan monk
carried with him from Europe a sin.
Sic plant TO Rio aud tcnderiy cared
for Il IN the monartie garden. From
this tiny beginning grew the uul.
versal Industry now existent.
Some brief statistics on the extent
~ . A.. -
mating 10 consumers Of coffee.
America consumes over one half
Of all the coffee produced IN the
world. About threc.fourths OF the
coffee uA>i IN this country comes
from Santos In Brazil. the greatest
coffee Erowing country IN the world.
Some comes from Rio De Janeiro:
tho fines, blends como from Colon.
bia and Venezuela. but no, IN guam.
titles 20 supply tho demand Eeua.
dor. Chile. Hawaii. Java and SD.
matra all contribute a quota 20 tho
worlds supply. Arabia formerly fur.
nlshei ua our choicest brands. but
now supplies only small amount
OF the total amount necessary
The amount % coffee consumed
annually per capita IN the United
states IL 10 pounds. This means an
average OF about 90 pounds per fam.
lly per year. or one pound per per.
son per week.
~ has been said previously. the
consumption OF this popular beyer.
az increased three billion cups In
the United States during 1919. or
about IS pr cent We have straycd
long way from home and our
starting polnt In our enthusiasm
over this cheerful subject. But hav.
ing circumnayigaicd the globe. we
are hack az our starting point.
narnely-ths importance Of coffee In
Seattle
There are eiEh, wcii.orga nlred. ca.
pabiy.manArei coffee. roasting plants
in Seattle. These plants are putting
out variety OF brands. diversified
Seattle rsxte but they are not ret.
ting the iocni coffee ,raa@ which
righ,fuily should b. theirs.
A woli.~stAbiirhrd roasting indus.
try would bo n permanent asset 60
this city Not only would ita own
payrolis increase the volume OF bust.
meas done here. but there are allied
industries which would also tcnef1,
directly. such an tho can and label
makers and tho shipper--
one official % . well known cot.
fec roasting house Off. vaux 81
Fischer Bros. Coz has this 10 say
on the subject Of permanent bcnc.
fitH:
did we know that vessels r~ach
our por; direct from the principal
cc,fce countries OF the world. bear.
ing green coffee TO numerous sob
hers: that Seaitlc's natural resources.
her cheap fuel and electric power.
enable the local roastcr 10 compete
with any In tho country Did We
know that there arc at least sir
large manufacturing establishments
in the city supcrlauvciy equipped
with roasting and packing facilities
which enable the consumer 20 buy
the absolutely fresh product from
home Industry Did we ever stop
to think what n vital factor IN the
favor. aroma and strength OF our
morning cup II tn freshness; that
the coffee roasted and packed here
In Seattle must necessarily then he
a finer product than tina; which Is
offered In the local market from
outside sourccs7 The money We
spend for Seattle roasted coffee II
money that IN the circuit OF trade
in Seattle helps bring prosperity and
success to our local industries.
Tho use OF Seattle roasted cot.
fees would increase thu number Of
our employees and have the same