davidaulloa/AmericanStories huggingface dataset:
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
OWNER MIST SACRIFICE

OWNf.t MINT SACItIFICE.
1 Immediate possession, family modern
Prick house. rooms. bath. enclosed porch,
Parquet floors, electric lights, sewer paid
fine location: blocks from Morris Park
ftation on Long Island and blocks from Cy-
press Hills trains Further particulars cali
THOMAS II. QUINN, 1904 Atlantic av., Mr.
fis PARK. l.. l.. or Richmond Hill 1921.
PRICE reduced to 1880, formerly IS 600 :
best buy In Richmond I'M; family
vacant; q rooms; steam heat. electric par
nuet, glass porch; 1920 1880 av.. corner
l2ith st.. Richmond Hill; take Fulton ST.
Brooklyn Elevated TO Lefferts av.. walk four
blocks east one block north. House open.
? rooms, bath; stucco aud brick White. 81
Jewell ST. Forest Hills l., l.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
REAL EsTATE-oUT OF CITY.
westchester-Sale or Rent.
RRONXYILLE.

BRONXVILLE.
Charming. small modern home OF rooms
with the proportion and individuality OF an
original colonial, situated on level plot,
with a street frontage of 10 feet and depth
of $50 feet: delightfully."- large living room
with real fireplace and open living porch
a good sized entrance hall: splendid light
dining room and kitchen on first floor sec
ond floor has three bedrooms. large masters
rooms running full width of house and has
open fireplace; the third floor has two I'm
ished rooms; the house Is well built, the IN
terror is finished In hard word. II Is equipped
with vspor heating plant. which has proven
to be economical and efficient; property Is
offered for sale at $4,000 and possession
may be had within any reasonable time.
FET. 853 Herald. Herald square
BRONXVILLE.
Are you willing to spend $25 900 for home
that Is actually worth the money? The
house Is OF a distinctive colonial type, with
all improvements and conveniences; situated
in a splendid section, within 10 minutes
walk Of the railroad station; is offered for
Immediate sale: the house has rooms 3
baths. hot water heat. open fireplaces.
large. comfortable room and enclosed porch,
which Is heated. an open porch well equipped
laundry and a heated garage: this house Is
about 3. years old and II was honestly built.
with the best of material; the plot has a
frontage Of 200 feet on the street; this IS a
real opportunity for buyer VINO Is familiar
with values In BronXvllle. VIII, 343 Herald
Herald square.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
HOUSES TO LET, UNFINISHED

DWELLING. four story and basement, IL
rooma: West s7th ~. Particulars. FIRED
W. MULLER. l77T broadway Room $40
TO LEASE-Privstc dwelling, 20xi00. high
class. fine section. West side no" nsed
as rcon1inE house: brings 5000 monthly.
cILARI. Es METZGER. % East l2Gth 30.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
CITY REAL ESTATE.
Borough of Queens-saIe or Rent.

AN up TO date family stucco house for
sale 10 rooms, tile baths. tile kitchen.
hardwood floor, shower bath, electric lights.
car garage in the rear; n 10 II. driveway I;
glass enclosed porch price $4,000; balance
IN monthly payments. Inquire BITTMER,
y Parkside av., Glendale.
FOR SALE-New white stucco dwelling In
Tine residential section; rooms. tiled bath.
iarquet floors, open fireplace; sewers and all
improvements: plot 40x100. OWNER, 1872
lincoln St. Flushing. Tel. 172.
TOR SAI4E-New semi bungalow in fine resi-
Dental section, minutes from Broadway
ftation; 10 rooms. baths. car garage.
heated; corner plot. S0X100: S25, 900. OWNER,
~ lincoln st. Flushing. Tel. 172.
FLUSHING-New 6 room house for sait ali
modern improvements streets fully i'm
kro.scs 81 800. 81 500 cash. OPERATORS
ASSOCIATES INC. Parsons av. and Hya-
nnth place. Flushing. New York city.
IAMA1CA.-Well built ii room, family
frame house. perfect condition. baths.
nectricity, telephone; good barn, plot 26x168.
Plus 24xs2 (rear) minutes from station. 3
Hinutes 10 subway cents to New York
HO,ooo, easy terms; principals only. J 235
Herald, Herald so.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
HOUSES TO LET, FURNISHED.
Borough OF Brooklyn.

FURNISHED house. S rooms. bath. laundry
electricity, coal for entire winter very
Handsomely furnished; water In all bed
rooms; price $500 possession By Dec. TO
oct. between two subways 1874 Haw-
thnrrn ct Elathral.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
FARM PROPERTY.

FARM PROPERTY.
New York.
\ GEM or a FARM
Arc You looking for rich farming land IN a
charming community? so acres, with stream,
springs. orchard, near station substantial
buildings. Price $500.
RURAL LIFE CO.
undertook. y. Y.
CHARMING COUNTRY PLACE, s7.e5O
Grand shade trees: Wide lawn, with privet
hedge ~ room house. nice condition good
outbuildings Z acres; on State road. be-
tween Bresster and Danbury.
SLOCUM FARM AGENCY.
i4i broadway.
DUTCHEsS COUNTY FARM
'6a acres, 10 miles from Pouehkeepsie. near
state road large house: high elevation.
buildings worth more than asking price.
si2 COO. For particulars apply TO owner.
LEWIS Y. DAVIS, 2o2 Church st.. Pough-
THE IDEAL STOCK FARM
Fairholm Farm, Orange county, New York.
go acres. miles walden, rs miles New
burgh. motor roads, tillabie, pasture and
woodland. spring, stream. attractive view
mountains. house Just painted. farm build
inRs not first -cless; opportunity dairy or
rcntleman's estate. NERMEULE, 63 Har-
rison street., East Orange, NJ J.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
Farms Wanted.

POULTRY FARM WANTED.
win buy 4 tract Of land suitable for the
raising Of poultry, must be within 80 miles
OF city ana easily accessible 20 trausporta-
ton. VASHON POULTRY FARMS INC,
suite 400 lia2 B-oadvay New York city
POULTRY MEN.
HIST with as your poultry farm or land suit
abis for such VssrON POULTRY FARMS
Co, INC. suite A09 lis2 Broadway.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21

MONEY MAKER DAIRY FARM.
fuzzy equipped. cattle. modern house. first
sincere buyer win snap this 10 acre farm,
Including - cattle, horses, bull, hens. era I'm.
ouJlard, hay tools near Village, delaware
county; old owner got rich here immense
monthly milk check. price 81 200. 81, 900
cash.
BATsoN FARM AGENCY. $50 9Th av
PRETTY country home. 6 rooms. bath. all
improvements large porch. plot i00N20O.
high elevation, near LackaWauua station, 80
minutes out, 5000, easy terms. EVANS,
Lincoln Park, NJ. J.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
New Jersey.

DANDY POULTRY PLANT. close to town
room emi-bunEalow, hot water heat,
gas, bathroom, barn. brooder house for 0OC
chicks. . modern laying houses for $50 birds,
acres, GO peach, APPLE, cherries, plums
1000 wberries, 400 raspberries, aspara-
gus; includes implements, iRcubators. brood
er. flock poultry; $500; part cash. Write
to-day for details. also our Illustrated Farm
Catalogue. BRAY & MACGEORGE, Vine
land, n. j.. or 1877 Drexel Bldg Phila. Pa.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
REAL ESTATE WANTED.

NEUTRALITY-SUSPICIOUS. home in Westchester;
years at 500 monthly rent. HARVEY
DESCHERE, 405 Lexington av., New York.
WILL lease property IN OF repairs
for alteration. ASSETS FUNDING CO.,
5O7 5th av.
WANT house, colored section Harlem;
$500 cash. 139 Herald, Herald 50.
WANTED--Triple flat; will buy good propo-
stions. WILLIAM ]. BURNS. 34s3 B'way.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
Above Soth st.-Sth Az. to North rlver
Miscellaneous.

BUILDING. 100 900 So IT,. sprnklored. Gle
va,or, power plant; excellent light; Dos
70 ssion May, 1921 long term lease, 60 cents
50. foot FACTORY EXCHANGE. u ".
ti,h Toi Vanderbilt 500. Ext !.
For Rent--immediatc possession. atorc and
basement. $40 West 20,h st.. G2S 100. ca
pAcity zoo pounds top loft also second loft.
81 White IT., t0N100; nth floor. 2jxiO0, i2s
plnnckcr 81. phonn OWNEN. LonRacrn Pro.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
Borough Of Brooklyn.

80 Montgomery place. near Prospect Park
subway. in best block OF entire Park slope;
u rooms, . baths. basins. toilets dumb
walter from basement 70 top floor. steam.
electricity. NICOLA, ia state ST. Main
1879 w
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21

FURNISHED apartment. rooms and bath;
hotel service: for long or short term lease.
Apply Apt 602, Sherman Square Hotel. be-
tween and 1 A. M. Sunday or Monday.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-11-21
Westchester.

NEW EOCHELL E-Family going South FOR
winter viii rent horse In exclusive section,
near railway, trolley ami schools, 20 otslt
able prople with references II rooms newly
decorated hardwood floors, baths, 3 open
fireplaces. new furnace; vi ter supply OF
coal in; furnace maa engaged II Weh1ea
$500 per mosth COLES PHILLIPS, ljS SUIT
ton Manor New Rochelle, Phone New
Rochelle 3T6
SEVEN room furnished house, conveniently
located in New Rochelle: coal in; latest i'm
movements Phone New Rochelle iI5SR.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-10-19
RECEIVER IS ASKED FOR
FARMER ORGANIZATION
Creditors of American Coop
erofiue Association Act.

Special Despatch to THE New York HrRALp.
MILWAUKEE, Oct 1S..-Creditors OF the
American Cooperative Association, or
ganized under The Wisconsin cooperative
law, have asked for receiver. The
association, one OF the largest farmers
general business cooperative organiza-
lions of the United States, had a capital
of IS, 900, 900, of which $1,000,000 have
been paid in. The company has between
$4,000 and $4,000 members and operates
seventy-eight branches in Wisconsin. In
diana. Kentucky. Illinois. Washington.
Wyoming. Nebraska and South Dakota.
There are forty-six branches In this
State, with 10000 members.
1t is said the request for receiver
was made by creditors, charging mis-
management which threatened to tn-ow
the institution into bankruptcy. Blood
good, Kemper & Bloodgood, attorneys
OF the association, are the largest cred
itors. Their claims aggregate about
$1,000
The American Cooperative Association
only recently became the storm centre
In farm and State politics because of
alleged attempts to merge with the
American Society of Equity. Plans are
under way to organize farm stock
holders of Wisconsin to protect their
interests in receivership proceedings, ac-
cordlng to reports.
The assets of the association, Il In
said. are valued at between $500, 900
and 100000. The association was
founded In 1915 at wausau, but moved
to Milwaukee In 1918.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-10-19
NEGRO ON TRIAL FOR
Staying AGED COUPLE
Accused of Numbering Man
and Wife in Holdup.

John Pedro Bulge. negro, was placed
on trial for his life yesterday before
Supreme Court Justice Asphalt in
Brooklyn. accused of the murder of Mr..
and Mrs. Edward Johnson. $50 East
Twenty-ninth street, FFlatbush.
1t Is charged that Bulge on July
broke into the Johnson home for the
purpose OF robbery. Johnson, who was
60 years old. heard noises down stairs
and. arising from bed, picked up an old
rifle and investigated. The intruder
tore the rifle from his hands and dubbed
him with 1t. His wife. s. years old,
went TO his assistance and was beaten.
She died a few hours afterward. Her
husband died on July IL.
Bulge appeared in court nattily
dressed. 1t Is charged that he had
worked in a coal yard near the John
sor home and had been heard to say
that he needed money badly so that he
could furnish bail for his sweetheart.
who had been arrested. Mrs. Johnson's
description of her assailant is declared
to fit Bulge.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-10-19
CITY Is PARTNER IN
STATEN ISLAND LINE
Board of Estimate Adopts Plan
of Joint Operation for
Street Cars.
TO START IN DECEMBER
Will Charge Five Cent Fare
and Divide Profits With
Midland Company.

New York city went into the railroad
business yesterday when the Board OF
Estimate unanimously voted to give to
Grover Whalen, Commissioner Of Plant
and Structures, power to operate the
Staten Island Midland Company jointly
with Jacob Bremen, Federal receiver OF
the line. The railroad will be ready for
operation about December 1 and marks
the city's first actual venture in running
street car line.
The agreement reached is that a Ave
cent fare will be charged, and the mu-
nicipalty will find out from experience
whether a railway can be operated sue
cessfully at that price. The Richmond
Light and Power Company is to furnish
power at cost and profits are to be d.
vided equally between the city and COM
pany.
Henry II. Curran. Borough President
Of Manhattan. said that while he voted
for the agreement worked out by the re-
ceivers and the court. the railroad would
set all the fat and the city all the lean.
Mr.. Whalen explained the company
would not get any fat unless there was
profit and that If there was the city
would get It's share.
Comptroller Craig said the contrac.
was the best the city could make In the
circumstances and that II was necessary
for the welfare OF the people of Staten
Island that the road be put into opera
tion without delay. Children In a large
section now are experiencing great diff
fculty in getting to school, The Comp
tioller suggested as modification of tho
contract that the city's liability be de-
fined more clearly, and that was done.
Several members Of the board made sug-
gestions Of minor changes they be-
lieved should be made I'm the agreement
and each member explained his vote
The Mayor simply had voted for tho
contract but after all the explaining
had been done he said:
Wait minute. 1 was satisfied at
first to vote aye. but as every one Is
explaining his vote 1 wish to explain
mine. The reason vote for the con-
tract Is because I believe the people on
Staten Island must have transit. and
the traction bosses would not allow US
TO run buses. If the 100000 approprl-
ated to-day in connection with this con-
tract was for buses we would be me.
at once with an injunction"
The appropriation Is for equipment.
Twenty-elght cars will be purchased at
once.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-10-19
Flats"

tlon IN the agency business, namely, that every
body charged the same price, we said: Here's the
open opportunity for success: Supply the proper
quality of brains, and charge your customers the
same as all the other agencies"
We did not interpret this to indicate that we
should go about the country hiring so-called
stars" trained by somebody else, who often proved
to be grandstand players. We did not believe that
the way to give this extra measure of brain-qua-
ity meant to hire only the Satellites of advertis-
ing, whose speeches for years have been "rattling
the rafters of banquet halls" We did not under
stand this need of advertising (marketing)-
brains to mean that we should select only those
whose wisdom often appeared in the magazines
devoted to advertising. We did not even
make it an essential, for employment in an i'm
portant position by Hoyt's Service, Inc. that a
mans name should appear in the advertising blue
book or who's Who"
"But," said we, there is a wonderful opportunity
to succeed, because of the standard price if we
employ men and women who have common-sense
ideas about marketing, who are real merchants"
Our Plan Board Supplies Trained Judgment
Our Plan Board supplies, for every important
problem that comes up, the brains of from four TO
SIX trained men of judgment. 1t is not necessary
IN order to be called advertising agency that
we should have Plan Board. We could get
along without this Plan Board, permitting it's
members to do other work. and supply the brains
of only two men who happened to be active
on each account Indeed we could even permit the
head of this concern to do all the deciding on mar
keting policies. But we would often err if we did,
We prefer to give better, more complete service
fuller measure to the customer who pays to us
only the "standardsame-a body else" agency
price.
And so, to repeat, the reason why in few years
we, having started from a standing start. have
landed among the leadership group of the advertis-
ing agencies of America is that we have realized
that the only place in which there be competi-
ton is in the quality of product delivered
The way in which we can prove that we do
deliver that hard-todefine commodity called "sat-
sfactory service" is to point to the results which
we have delivered to our present customers Then,
having proved that we have given full measure to
date to these customers our remaining task is to
prove that we can continue delivering up to that
standard.
Will you give us an opportunity to tell you about
the methods under which Hoyts Service, Inc. de-
livers full measure of advertising agency service
and at the "standard-same- as-everybody-else'
agency price?
Will you call at of Offices or invite us to
call at yours?
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-10-19
ANARCHY TRIAL OPENS.
Two Charged with Publishing
Com m mist Manlfeafn

After consuming two weeks IN the Sc.
lection Of n Jury the trial of Charles ~
Ruthenberg OF Cleveland and Isaac n
Ferguson, a Chicago lawyer, charged
with criminal anarchy. began in the
criminal branch OF tho Supreme Court
before Judge Barlow 3. Weeks yester-
day. Ruthcnberg and Ferguson are al
legged to have been associated in the
publication of the Communist Manifesto
which was printed in the Revolutionary
Age OF July 8, 1915
Ferguson Is defending himself and his
associate. Assistant District-Attorney
Alexander ]. Rorkc ls prosecuting the
case
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-10-19
WOMAN CANDIDATE SPEAKS.

Miss Harriet May Mills. Democratic
candidate for Secretary of State. arrived
Yesterday from Syracuse and last night
made her first speech at the Miami Club,
1851 Lexington avenue. She was re-
ceived by a delegation OF women at the
train and was escorted to the headquar-
ters OF the women's Non-Partlsan Com
nlittee In the Pennsylvania Hotel. She
will be here ten days. spcaki.g in all
the five boroughs.
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-10-19
ROBBERS EsCAPE IN FIGHT.

HoRNELL. N. r.. Oct. 1s.---pollce and
yeggs fought running battle In the
streets of this city this morning after the
robbers had blown TO atoms n safe in the
box office of the Shattuck Opera House
and escaped with more than 81 900 One
OF the men. weighted down with bag OF
silver stolen from the safe, was captured
but hio pal escaped
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-10-19

Won world consider if rather strange If you were
told that you could have your choice OF any s au.o
mobile at standard price. Yet TINS cono ri
rules in one important industry. You can nave
your choice of any advertising agency at stand
ard price.
When you buy other goods-like automoDnes'
clothing. food, hotel service, etc-you consider
both the price and the quality. But when you puy
the services of an advertising agency only the
quality need concern you, because everybody
charges the same.
Selling the services of an advertising agency is
unlike the selling of any other commodity. When
we sell the product of Hoyt's Service lnc we are
allowed to consider only thing: namely the
quality Of the product, because the price is set lor
us by standardized practice. In no other business
that we know about does the seller nave nothlng
to do with the price of his product
Those in advertising circles who are posted agree
that our firm may be counted among the leaders IN
the business They do not agree as to the reasons
for our progress.
If We Should Tell You the Secret
If you should ask one of u.s. would tell you it is
sort of family secret. This secret, however, VIII
not help you in your business unless you happen
to be in the advertising agency business. If you
prevailed upon US to tell you the secret it would
be about as follows:
Some few years ago we grasped the meaning OF
this peculiar situation, this apparent disregard of
all fundamental laws OF economies. we saw tIlat
it afforded us great possibilities in making Hoyts
Service, Inc, leader. The possible result brought
about by this defiance of the laws of supply and
demand is not Ralph Waldo Emerson had
the same idea when he wrote his famous essay
Compensation"
This then, is the secret of our SUGGESTIVE belief
that the advertising agency which delivers the
best must be the most successful. An advertiser
does not have to consult his pocketbook before
buying the services of an advertising agency be-
cause he can if he only will, buy the best in the
market at the same price.
We then decided to give the best possible service
that money plus brains could secure At first our
net income might suffer- but soon gross in
come would meet that issue. There are many
places in Hoyt's Service where could skimp and
cut our costs if we were satisfied to render ordi-
nary service.
Thus, we could get along with a much less
pensive Department of Commercial Research. We
could run this department with ordinary people,
instead of which have the best facilities which
money can buy. Indeed it is not even necessary
to have such department at all, because many
The New York herald. [volume] (New York, N.Y.) 1920-1924, 1920-10-19
"Fords -Packards Flats
All One Price
Choose!
Choose!

agencies conduct their business without such de-
partments. Unfortunately for them, general
practice makes it necessary that they charge just
as much for their services we do. Their custom
ers pay the same price as our customers
Probably the average advertiser using an adver-
Using agency never heard of Mechanical Depart
ment. This department merely buys the plates
from which the advertisements are printed. Many
agencies do not consider this department of great
Importance Some have at the head of it young
man who has been a capable office boy, whose
value has been expressed in few increases, until
he rises to position where he must be recognized,
so they make him the head of their Mechanical
Department.
At the head of our Mechanical Department is one
of the best-paid men in this profession. He is we'll
enough equipped through long training, to take
charge of the mechanical end of big publishing
house. Our clients buy art work for which they
pay hundreds of dollars. If it were possible
to show these original paintings or drawings to
each reader of magazine we would not need
high-grade Mechanical Department. Actually
what is done is to show reproduction of these
paintings. They are run on heavy presses at
rate of $500 per hour, on lightweight magazine
paper. The reader sees either good or bad re-
production. The skill of the Mechanical Depart
ment determines the results. So, part of our
method of securing success, deliver to our GUS
toners extra value in mechanical work. They pay
us the acknowledgements harged-by Everybody
else" agency price.
This Department Has Never Made Profit
Most agencies maintain an Art Department. 1t is
tradition that art is the profitmaker for agents.
Our cost system gives the Art Department credit
for everything it does. We do not ask the Art
Department to speculate at its expense. Yet this
department has never made profit. Why? Be-
cause employ skiful art supervision and high
priced art-idea people or visualizers. Because we
this Art Department to give extra value to our
customers But the customer pays us the stand
1p-aS ri d. prvh n r.
price.
Our methods for insuring success do not stop at
cases like the above, which cover the technical
side of the business. In order to qualify and
be called an Advertising Agency we could employ
mediocre men and women to do the conventional,
or usual agency work: such copy writing
conference work-the building of merchandising
ideas-plan building-and the various things
which have to do with the contact between the
agency and the advertiser. When you patronize
an advertising agency you really buy Quality of
Brains. If you buy a sufficiently high quality you
secure the sort of help which will lead you up to
bigger things in marketing.
And so, when we considered this peculiar situa-