Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1920-06-07
SERVE PUBLIC
AND BUSINESS,
AIM OF A. A.C. w
So Declares Reuben HI. Dom
nelIey, President of Ad-
vertising Association.


Accomplish real. big things for
business and for the people!
This is the central aim of the great
army of advertising men now in ses-
sion in Indianapolis. according to
Reuben H. Donnelley, president Of
Associated Advertising Clubs of the
World, interviewed by a Times re-
porter today.
Mr.. Donnelley said the advertising men
hoped the convention viii show them
clearly their work in helping to bring
business back to normal basis and
how 20 further their efforts in behalf Of
the consuming public for whom a real
service has been done in the past by the
associations fight for truthful adver
Using
we are suffering from business
neuritis.' said Mr. Donnelley.
Almost every. one has little pain
here or there.
Labor distrusts capital; capital ques-
tions the motives Of labor
HERE'S THE
BIG PROBLEM.
1--WE all know business can not pre-
vail at the present basis. We are con-
fronted with this problem Shall we
take a long breathless slide on the to-
| boggan and then have the long walk
back. or shall we have an orderly re
treat TO q normal basis7 A problem be
fore the convention is how advertising
can hest do its part in the orderly re
treat
Mr Donnelley explaining how adver-
tisine has been doing and viii continue
10 perform a tremendous service to the
public and. incidentally help eliminate
bOlshevikl tendencies on the part OF
many people by restoring public con
ideuce, told OF the work OF the national
vigilance committee. whose duty It is to
HNe that truth prevails in advertising
and that dishonest advertisers are prose
cuted
The committee, he declared. is "serv-
ice organization 10 the public"
| DEMANDS TRUTH
IN ADVERTISING.
Mr. DonneIley said the committee IN
vesti gates advertising Of all kinds and
goes over all complaints carefully. He
I axplnfned how the suspicious OF people
can easily he aroused by the observance
Of a suit Of clothes, advertised ali-wool
( in one store at $50. and few doors away
a similar suit. similarly advertised, OF
fered NJ Sa5 The man IN the street. hs
ssid ouieklv Jumps at the conclusion
that one OF the merchants is prohteer
ard. as q result, beconnes efnhittered SO
Mbat after an experience or two OF this
Kind no becomes hoisheviki In tendency
vybfch r. consequence. has bad effect
on the country and business. as II sc-
centuates the spirit Of unrest.
He said the vigilance COMMITTEES has
I t,vesti gated blue sky laws so that the
I organization can be IN a position 10 pre-
I vent the public from being defrauded
Bankers he said. are not IN 80 good
poFltion TO prosecute stock frauds. He told
/ bow a Wisconsin grocer painted In sd
vertisements the packers as men making
huge profits. wearing big diamonds. rid
/ ing In limousines ETC. vet he, the grocer,
was able 10 sell Swift & Co. hams lower
than the hackers own wholesale price
/ The packers. Mr Donuelley said, could
+ not prosecute the grocer IN the local
court as It would give the public the
( impression that the packers were not
! trying to protect their business but to
( nut the grocer out OF business and make
martyr out OF him. But the vigilance
/ committee. disinterested except 20 the ex-
/ tent Of insisting on truthful advertising,
was able 10 step In and prove that the
/ grocer Was not selling a Swift ham, but
/ an inferior brand.
ADVERTISING NOW
/ ON HIGH PLANE
! The same condition, Mr.. 9onnelley
4 said, applied in every kind OF business
and business men, quick TO see the re-
/ markable work that the vigilance com
mittee has performed and can accomplish
/ in the future. are contributing liberal
sums to carry on the work
/ advertising" continued the president
! Of the advertising men. was once looked
! upon with suspicion; today it Is IN q
/ place where no profession is on a higher
plane and no organization of men any
/ where Is planning TO do more for the
/ world.
I During the war the advertising men
/ offered themselves and their work to
/ the country. And President Wilson him
Continued on Page Eight)