Arizona republican., 1920-08-22
DEALER COMMENTS
 O|v M|SCONCEPTIOV
 ABOUT AUT0|N0DHES

T have always beep curious tE ov Just how many persons in PhoeElkE d SC their automobiles solely for pas or even primarily for pleasure. chas. when he heard sonneonea comment on the growing number of .pleasure cars on the streets.
 MT. McArthur said it seemed pre- posterous to him that people should continue referring to passenger cars as pleasure cars" when the main streets are so choked with automobile traffic during business hours
 Certainly they do not imagine that all these people driving cars through the noon and evening rush hours in ! the downtown section are out for joy rides, he said. Nor can they find one out of a hundred cars anywhere any time of the day, that are travelling about afmlessly, with no object or des- tination. In the evening, it is true hundreds of persons take their cars out for recreation drives, but this is incl dental to the cars chief purpose in life. During the day it is in business. Even the fine limousines occupied by ladies and driven by Iiveried chauffeurs have their business missions. In fact, these people depend on the motor car ex- cluslvely as a means of transportation
 Even newspaper editors sometimes | thoughtlessly write articles about the 5iCdl sums or money DelnB EnNeSteQ 1n motor cars, to satisfy the American craving for pleasure Such editors usually admit on analysing the cordi- tions that have created the tremendous market for automobiles, that they had the wrong viewpoint, and are glad 10 state the other side of the question.
 It Is the realization that it is the best possible means of local transpor- tation; the best time saver: the best conserver of health. Why should people who have the means to buy an auto mobile continue to subject themselves to the inconveniences of the street car or to the costly delays of the horse and wagon? To cling to the slow, old fashioned methods would not be char actertstic of the Americans determina- tion Ito progress.
 A newspaper in a prominent west ern city not long ago published an edi- torial speaking rather disparagingIy of this modern tendency to rush to the motor car market. money or no money and somehow, get possession of pleasure car. The Dodge Brothers dealer in that city promptly took ex- ception to the article He looked un his records, just to verify his own opinion and found that out of I 3 cars he had delivered during the preceding month, II were bought for business purposes and two for business and recreation. All but two were passenger cars. ElShIy per cent were paid TOT in cash. He wrote a letter to the editor. giving him the figures and add ing some comments. of his own. The editor promptly responded with anoth- CT editorial presenting the subject in a new phase. He made all the points the dealer had made and added some of his own. showing that the motor car is bought and used primarily for busi- ness purposes and that the recrear. tional thought is almost invariably secondary in the mind Of the Eur chaser.
 So it is that the misnomer 'pleakure car continues to exist People do1not stop to think and analyze.. But ut1ens they do. they quickly realize where they were wrong, just as this editoT told the dealer in a letter.
 "The motor car is a public necesstty and will continue to be a necessic cyl just a S long as stores and offices are 1nens and new buildings are erected and tnt1g go to work"