New-York tribune., 1920-12-12
$4,000 900 BORDEN BUX DINO
AHAOISOV HNE ana As WSZ
Renown, Population and Property Value Have Been
Annexed In Large Measure by New York's
Famous Section During Current Year; Large
Space Provided to Meet Big Demand

September George Backer will have
completed his tall building AZ the
southwest corner Of Fifth Avenue and
Fifty-seventh Street. This structure
will add much space to the Fifth Ave-
nue. market.
The business improvement made on
the site of General Vanderbilt's house
at e77 Fifth Avenue has been com com.
pleted for Hanan G. Son, shoe dealers.
The concern will likely share the
structure with other firms, retaining
the lower portion for it's business
There will be some space for rent in
the building being erected by S. W.
Straus g. Co. on the site Of the lower
half Of the Windsor Arcade, at the
northeast corner of Fifth Avenue and
Forty y-siXth Street.
Low Buildings Preferred
Well-wishers of Fifth Avenue would
prefer that construction in Fifth Ave
nue be limited to heights of that of
the Hanan and Straus buildings for
general appearance. A regular skyline
would be an aesthetic advantage.
Most OF the construction completed
in the Fifth Avenue zone last year af-
fected sites in Madison Avenue and
in cross streets blocks. Five buildings
were finished during the year on Madi-
son Avenue and eight in side street
blocks between Thirtieth and Fifty-
seventh streets. In all fourteen new
buildings were started and finished in
the prescribed Fifth Avenue district
and forty-one buildings were rebuilt
to the equal Of new structures.
Tho new structures planned for the
Fifth Avenue district must be classed
among the great buildings of the city.
That being built by Mr.. Backer on the
old Whitney property at Fifth Avenue
and Fifty-seventh Street will be a
giant Of thirty stories At the lower
end of the zoned district, between
Thirtieth and Thirty-first streets, the
property selected by Marshall Field
for great department store, the same
builder is erecting a massive struc-
ture which will be the textile head
quarters of the country.
Much Doing on Madison Avenue
On Madison Avenue, in the four blocks
starting at Forty second Street, four
large building projects are under way
AT the Forty second Street corners the
old Manhattan Hotel is b ing made into
an office building for TIE use Of the
National City Company and others,
who will pay $3.50 a square foot for
space. Directly across from it the Ley
Llggett- Winchester comb ne is build
ing practically over the entire block
front Diagonally across from this is
being erected a towering church and
Office building which will cover the west
side of the avenue from Forty-third
to Forty-fourth Street, with the excep-
tion of dwelling and the Offices of
Pease & Gilman. On the next block
builders are putting up a $4,000 900
project for the Borden Milk Company,
and between Forty-ffth and Forty
seventh streets, on the east side of the
way, is to be built the largest coopera-
tive Office building in the world. O.
structure covering about three city
blocks, and which will cost $4,000, ,000-
odd. including the value of the site.
An effort Is being made by the Fifth
Avenue Association to have, the city
authorities order the removal of signs
on Madison Avenue that swing over
the sidewalk. Some time ago the wild
enng of Madison Avenue from Forty
second Street north to Fifty-nnth
Street was agreed upon. This section
Of Madison Avenue approaches closely
Fifth Avenue as shopping street. 1t
| accomm odates the overflow of trade
from Fifth Avenue and is attracting
concerns whose clientele Is of the Fifth
Avenue character, but whose business
is not Of nature 70 demand a Fifth
Avenue location. Such locations are
necessary or Fifth Avenue will lose it's
premiership as high class street
through congestion of traffic and trade.
| The suggestion favoring buildings of
limited heights and evidence of an
unprompted colonization of trades in
dicate that things are shaping them
selves for greater days for Fifth
Avenue.