Ashland weekly tidings. [volume] (Ashland, Or.) 1919-1924, 1920-03-24

social conditions.
Leaders in the modern cham
her of commerce field have learned
that industrial development re-
ouires a readjustment OF every as
pect of city life. The supply OF
labor, the housing of workers, the
rents of land, the education OF
children in the useful arts, the
stimulation of thrift, the develop
ment OF public recreation, the
Americanization of the foreign la
borer, efficiency engineering and
a host of other human factors vi
tally affect the permanency of in
dustry. And none of these mat
ters can be handled adequately
without a community organiza-
tion that is ad-gauged and open
minded. If all these affairs are
left to individual iniatiye they will
be given the minimum intelligent
attention so far as the entire com
munity is concerned
1t is becoming increasingly APP
parent, with the passing of years,
that environment sets bounds to
Industrial as well as mercantile
and professional prosperity; but
ii is also certain that mere physi-
cal surroundings are not the sum
total OF environment" The pro-
pelling force in all progress is the
human element. When this fact
is recognized the necessity for
community team work is so ap-
parent that argument is a nui-
sance.
ITO be continued tomorrow
A chamber of commerce is a
chamber of citizenship. Its pri-
mary function is TO MAKE THE
PUBLIC THINK. When the pub
lie begins to think, the first step
toward business prosperity has
been taken.
There are group of men in
the commemorative organization
field who still preach the doc
trine that individual prosperity is
the soil out of which grows civic
advance. They should know bet
ter, because the means of proving
the absolute interrelation of good
business and good civics has been
in front of their eyes for ten
years.
If the public is to begin think
ing Alright about its own future,
this fundamental fact must be
kept clearly to the front: all prop.
ery values, all business values
and all professional values that
exist in any city are made by the
Spirit of its citizens.
And the converse Is equally
true: Whatever potential values
are absent from given c0mmu-
nifty are missing because the
Spirit of that community has ney.
er prompted effort 10 procure OF
develop them.
Spirit, according to Webster,
means "Vigor of intellect, tenn
per- disposition of mind, senti-
ment, desire, perception, anima-
ton" In short, SPIRIT is the
propulsiye element in mankind,
and it is the unfolding of Spirit
in community that attracts and
develops the kind of men that
build empires and rule states.
Values OF all sorts business, real
estate, professional, mercantile,
artistic-arise when a community
or group eyince the disposition
Of mind" and the "vigor of intel
lect" that is constantly reaching
into the future for what it may
bring.
II isquite clear that the expan-
sion OF business may come in only
three ways:
(D BY multiplying the num-
Der OF people who buy
in a certain market, or
90 BY increasing the wants
OF the same number OF
people, or
C3J BY a combination of the
two foregoing condi-
tons.
You will perceive. in a flash.
the crudity of the thinking Of the
commercial prophet who cries for
more Dayrolls and more people
as the only road 10 community
prosperity, when the fact is that
the expansion Of business in the
world for the last half-century has
come chiefly by multiplying the
wants OF the normal pouplation