The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1920-12-21
SOMETHING NEW
Under II SUM

1t may be true-that old saying.
There's nothing new under the sun, I"
but there are some things, doubtless.
we have never heard of-any of us.
Edison seems to think that way. any
way. The cause of this little rumina-
ton is a small advertisement which
appeared in The Silver State last
Saturday, headed Expression of Re
greet" No. 1t wasn't a sorrowful thing
at all, it vas a society thing, a polite
thing.
Cards of Thanks" are familiar to
country newspaper readers in Ne
vada. They are used extensively, and
are a convenience and a satisfaction.
They save lots of valuable time, and
therefore save money. But an Eek
preston of Regret" because of in
ability to perform certain formal so
cial duties seems an original idea.
To those who may have failed to
notice this little ad, let us say it vas
Inserted in the newspaper by Miss
Temma Pasquale of Paradise Valley.
he is going abroad, Some changes
n sailing date were made necessary.
The young lady says she is sorry she
IS unable to say a formal goodbye
to some of her friends in the society
manner, so she says it through the
newspaper. And she wishes them a
Merry Christmas and a Happy New
Year.
Miss Comma is a bright young
lady. Her friends will agree TO that
She proved it by winning an auto
mobile which The Silver State gave
a year ago as a prize in q subscrip-
ton contest. Evidently. being bright,
she has a thinker" of her oWn-one
that works. For a trifiing sum OF
money, and at small effort, and at a
probable saving of days Of time in
a community like Humboldt county,
where old friends are widely scat
tered, this young traveller politely
and sincerely expressed herself to all.
The expression went out on time, and
there is no doubt it will be received.
For many people who rely entirely
on "custom"-that old bugabooi-
there is a wholesome lesson in this
little event. 1t is, in brief, that Jews
papers are the established means, in
this day, of passing along the news
political, financial, community, social.
Old-fashioned methods are too X
pensive for the age. Only a few
years ago the newspaper advertise
ment, in this community. was looked
upon as a sort of formal signboard
for merchants. 1t didn't do any good,
but a merchant was not quite "regu-
lar" unless he kept "his name before
the public" Business announcements,
funerals, weddings. and some
times births, were proclaimed by the
ancient and dishonorable handbill or
"dodger."
A small boy, probably. was en-
ployed to distribute the dodgers; and
he, running true to small boy form.
chucked the greater part Of his load
at the first opportunity. We saw a
case of this the day before election
in fact, we started a fire with a hun
bred or so dodgers which were sup
posed to have been Circulated" The
theory was that dodgers reached the
people more directly than did news
papers. Perhaps they did-once upon
a time. We don't know. This we do
know now That If one dodger out of
twenty finds an appreciative reader.
The olunrticor ic lrraEu. Uhi1n if mt
than two or three families read
the newspaper, the newspaper is
A thousand dodgers cost as much
a good-sized ad in a newspaper
a good ad which will "hit the eye"
The carrier boy costs ONE more. He
goes where he pleases, probably,
with no well-defined route. At any
rate he is inexperienced on the route.