The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1920-10-08
TANLAC DISPLAY
MAKES GREAT HIT
Unique and Attractive Display
Of Celebrated Medicine At
tracts Much Attention

An advertising display which has
attracted unusual interest, has been
placed in the show window of the City
Drug Store on 300 Beltrami avenue,
in this city, the local agency for the
wcll-known and highly successful
proprietary medicine, Tanlac.
The display is not only interesting
from an advertising standpoint, but
is educational, combining in an at
tractive and artistic manner beautiful
scenes from many foreign countries
where the ingredients of this prepara-
ton are obtained.
It has occasioned such favorable
comment in the city that the pro-
prietors' of the store state that it
will remain in their window several
days longer.
WORK OF GREAT ARTIST.
The display is the work of one
of Americas greatest d photographic
artists and the manufacturers of Tan
lac state that the total cost will ex-
coed sixty thousand dollars, which is:
said to be a record price for window
displays. It is in ten distinct and
natural colors, and presents scenes
from the Rocky Mountains, as we'll
as from Europe, Asia, Peru, Egypt
and other fo<eign countries.
The natives are seen in their nat
ural habitat and environment, gath
ering the roots, herbs and barks that
form the medicinal ingredients of
Tanlac, packing them upon the backs
Of camels, elephants, llamas and other
beasts Of burden for transportation
by land and sea to the immense
laboratories at Dayton, Ohio, and
VAUDEVILLE, Canada. IS
One of the most striking features
of the display is the reproduction
of the magnificent laboratory at Day.
ton. Here the artist has very effec-
lively and impressively portrayed the
popularity of Tanlac by introducing
a group Of people in all walks of life,'
who are looking at the Tanlac labor
atory with expressions of confidence,
plainly indicating their belief and
faith in the medicine.
Another distinctive feature is the
bulletins accompanying the display.
They tell briefly and concisely of the
marvellous growth and development
of Tanlac, until today it has the larg-
est sale of any medicine of it's kind
in the world. These bulletins also
quote various standard medical au-
thorities as to the therapeutic value
and physiological effect of the medi-
cine. ~
-" 10000 BOTTLES A DAY.
7 From these bulletins one also learns
that the new Tanlac laboratories at
Dayton and Walkeryille have a COM
.bined daily capacity of 10000 bot
ties and that the medicine is now
selling at the rate of approximately
100000 bottles per year.
That Tanlac is preparation of
exceptional merit has never been dis
puted, which accounts for it's tremen-
dous popularity and large sales
throughout the country. It is a, pow
erful feconstructive tonic and body
builder and has far reaching and
most beneficial effect upon the entire
system. Many strong local endorses
ments, from those who testify as to
the benefit they received, have ap-
peared in the columns Of this paper.
The manufacturers of Tanlac are
firm believers in newspaper adver-
Using and have forcibly presented to
the public>the merits of their pro-
ducts in this way. Their total annual
appropriation for newspaper space
exceeds one million dollars. Their
copy appears in practically all of the
leading daily and weekly newspapers
throughout the United States and
Canada.-Adv.