The producers news. [volume] (Plentywood, Mont.) 1918-1937, 1920-01-02
is sold to the retailer, probably, a

is sold to the retailer, probably, at
3 cents and to the consumer at 4 and
5 cents. Here is a paper loss on
each Post of not less than IL cents.
They make it up in advertising, and
all such periodicals, all of them loud
professors of righteousness and re-
form, are red in the face demanding
that the government abolish the
present more OF less equitable zone
system of postage charges and car
~ trainloads of advertising Tor them
at an enormous loss. Can you beat
it ?"
Poisoned Sources
There is an Interpretation Of these
figures which the Monitor does not
attempt to give. 1t is the fact that
in selling every copy Of the Saturday
Evening Post at a loss of IL cents
on the cost of paper alone, this publ
cation bctrays to us the fact that it
is almost entirely subsidized sheet
getting the bulk of it's income from
sources other than in the sale of its
wares to the public. That source Of
everyone knows, mainly is the big
business interests that pay for the
millions of advertising run yearly in
the Saturday Evening Post.
Included in the money the Post
must draw from these sources is the
immense sums it pays for its high
priced, cleverly written, reactionary
articles and stories, and the immense
printing bill. The Saturday Evening
Post loses $240,000 on every issue OF
the magazine on the price of paper
alone. not to mention these other
enormous. His $4,000 and a
great deal more is a deficit after it
has sold it's papers to the public. This
deficit occasioned by the cost Of white
paper alone amounts to $12, 48O, 000
in a wear. What must the entire de-
felt be! What must the editorial
opinions and character Of a maya.
zine be that depends on big business
to substitute it for advertising per-
haps $2O,O00,O00 year. What car
we expect from paper that gets
only $3120,O00 a year from its Gus.
toners and at least six times that
amount from other sources? Wh<
will it serve?
Subtle Propaganda
The answer is found on the page:
of the Saturday Evening Post: This
publication is the most powerful, tn
most subtle and the most dangerous
engine of reaction ever devised b!
the big interests. 1t employs tn
most clever brains in America to at
tack by the most cunning and in
sidous propaganda this country ha
ever seen every genuine attempt o
the people to overthrow the rule o
big business. It's stories, its genera
articles, its editorials are studied am
adroit masterpieces of reaction de
signed specifically to implant and de
velop that great body of prejudice
passion and opinion upon which tn
present system of private monopol'
is based.
Think of the tremendous and wide
spread influence of this mighty pro
paganda organ. It reaches 100000
families. It probably is read by a
many people as all the country week
lies in the United States. It deceive
millions of people because the word
democracy and "iberty" and "pro
. gress" are always in it's mouth Will
, it insiduously strikes at the roots
these things. The stupendous amour
of material used by this magazine t
keep the people in darkness and bono
+ age transcends all that used by a
, the country weeklies in the Unite
States. The paper used by the Pos
, would produce 26,250 county weel
= lies with a circulation Of 1000 eac]
and there are not nearly that man
country weeklies in the Unite