The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1920-01-26
LET THE WORLD KNOW WHAT YOU
HAVE TO SELL
THAT'S, HOW DOUGLAS DID 1T.
As Reported by b. C. Forbes, Editor
Forbes Magazine.

AS NepOrte0 Oy b. u. EOEOe0, GO1tUk
Forbes Magazine.
W. L. Douglas has demonstrated
that the trick one follows is Of less
Importance than the diligence alD
enterprise with which it is followed.
Before his day no American had ever
become millionaire making shoes.
Shoemakers were usually poor men,
doing business on a puny scale.
Douglas, at the age of 81, after
having been bruised and buffeted on
the stormy sea Of experience, set out
to, become 'the greatest shoemaker
in the world"
He did a revolutionary thing. In
1883 he began to advertise systemati-
cally, persistently. extensively. Ad-
vertising then, however, was not al
ways taken seriously by the public
The first results were discouragmg
Douglas paid out more money than
the increase in returns justified. But
w. l.. Douglas was not one of that
large army who expect strong, heal.
thy plants to shoot up the moment
seed is sown in the ground. He was
not building for today, but for tomor.
row. for the time when his portrait
and name on pair of shoes would
recommend these shoes to men and
women throughout the world. He
could stand the scoffing of those ig-
norant Of his ambition and barren OF
his wisdom. His confidence neve,
weakened, his perseverance never wa.
vered. He adhered to his wll-con'
sidered course, spending $250.OOO ant
more annually on advertising the
shoes whose maker was not ashamed
to stamp with his own portrait.
| With what results? r.
! The thirty-by-sixty feet one-roon
factory which was started on less
than $1,000 capital, with five en-
Iployes and an output of 48 pairs Of
we'll identified in social and financia
circles. 1t is highly probable that s
large portion of the stock issue vii
be sold there. The principal activity
of this corporation win be coal min
ing. An electric railroad spur will bt
projected from the present Lindstron
mine site to the Northern Pacific. i
is further intended in the future t.
construct a large combina tiol
coal and grain elevator, and also ;
modern brick factory. Installation!
of labor saving devices of the highes
order and most modern type will bt
provided. It is estimated that th'
l92O-21 coal output will be approx
mately 100000 tons. An up-to-dat'
electric plant of 1000 horse powe1
icapacity will be installed. which will
be adequate to the mining require
-ln,ents,. and likewise supply sufficien
Hight and power for Glen Ullin, it de
Isired.
Important Twin City contractor;
Ihave become interested in the bricl
and clay possibilities which could b'
developed in conjunction with the Goa
mining project; favored by an unique
quality Of clay. The present genera
brick shortage has crippled construc
ition work in the Northwest. and it il
obvious that favorable field exists
for the manufacture of clay products
On Wednesday of last week Messrs
IN. H. Lindstrom, A. A. Hruelson. H
Ia. Stegner, E. o. Lidstrom and Har
vey L. Stegner conferred with Gov
ernor Frazier and Attorney Genera
VIM. LANCER, members of the bank
ling board of the state. where author
Iity was granted to make stock sale
lin North Dakota.
| A limited amount Of stock will b.
Preserved for local sale, notwithstand
ing the fact that eastern and Twill
City financial circles have requested
priority on the entire stock issue, du
perhaps to the interest which ha
been aroused by the tremendous earn
i;res of the large Ignite mines o
i North Dakota. as shown by the divi
dend declarance Of certain mine
(which have paid as high SIS pc
cent and higher. 4