Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1920-04-17
BOOSTING PHILADELPHIA
Bank Uses Bright Idea and Stalls
ticlan Suggests Two
Others
by GEORGE NOx Mccain

was organized 11U years ng0. The
statement Of It's capital, surplus and
profits In print. to those unfamiliar with
lines of eight figures, looks like the an :
nouncement of new Victory loan.
incidentally the Philadelphia National
Bank runs n commercial service de
partment, of which w. u. r. Hall is
the statistician aud source of general
and particular information.
Some days ago the bank, through Mr..
Hall. put out an inspirational little
monograph and scattered Il broadcast by
the thousands among its customers and
correspondents. It Is a brilliant addi-
tion to the EVENING PUBLIC LEDGER s
What's the Matter With Philadel. .
mia? ?" Mr.. Hall calls It ''The Story Of
Philadelphia, told in a four minutes
speech"
In thirty two crisp paragraphs II
tells not what Philadelphia has done,
but what she is doing.
Accompanying every copy of the mon-
ograph was letter to the recipient on
the banks stationery from which i crib
the following:
when ary one from this city Is
called upon to make few remarks,
to deliver short speech. to give an
impromptu address-let him boost Phil
adelphia.
ANO Onc IRON tnlS ever
be without information about Philadel-
public function. Our achievements are
so great and our industries are so big
that they furnish a text for an interest
ing ard instructive talk about Philadel-
phia.'
The Philadelphia National Bank,
through Mr.. Hall. tells wonderful
story about Philadelphia. but il there Is
any other bank, or commercial house.
or business institution, that feels like
doing likewise. let me say that there is
n volume of facts left unsaid.
| A PROMINENT business man OF my
"A acquaintance gave voice to mighty
fine idea the other day. 1t Is along this
same line of boosting Philadelphia.
Although he did not say as much, !
rather fancy that the idea Is a brilliant
ofshoot of Red Cross stamps, anti :
tuberculosis seals and war r-loan stick =
ers that blazoned forth from nearly
every envelope in the recent strenuous
years.
"why shouldn't every Philadelphia
industry boost Philadelphia not only on
its stationery, but on its commercial
packages and wrappings?" he said.
Inc .NtNtT- w ear -out w., g.,
The Hold Fast neckwear people, the
Non Shine Clothing Co., and the Cold
Steel Hardware concern. all have their
own stationery. But why stop there?
"Why cannot the Never Wear Out
concern run line in black letters un-
der their return card or across the face
Of it's envelopes with the words, 'Phila-
delphia manufactures more hosiery
| than any city in the world?
Even IL the Cold Steel Hardware
Co. is only a modest concern, why can
not it, in the same way, stamp on its
stationery the words. philadelphia
turns out one half of all the edged tools
manufactured in the United States ?
THE express and freight packages of
all the manufacturing and wholesale
and retail firms in the city are num-
bcred daily by the tens Of thousands.
bore somewhere on its outside good.
big. easily read. and quickly adjusted
sticker. Philadelphia makes enough
carpet in one year to girdle the globe.
or philadelphia IS the shipbuilding
center of the world or "Ten locomo :
tives are made every day in Philadcl-
phia,' or One half the people of the
United States ride every day in troll
ley cars manufactured in Philadel-
phia. ~
| Great idea
DIGIT along in line with this Colonel
N George w. r. Hicks, of the Cham
bcr of Commerce. who. next to the clo-
ouent and epigrammatic city statis-
tician. +. J. Cattell. is the greatest
statistical sharp" that Philadelphia
owns. suggests that Philadelphia should
have an unusual commercial trade
mark. According to Colonel Hicks it
should be blazoned on every piece OF
commercial stationery and embossed on
every business lctterhead.
AS a starter for additional ideas he
suggests scroll. emblematic of the
constitution. as a background for the
Liberty Bell draped with an American
flag, and beneath it the legend:
made in Philadelphia.
tries should. Colonel Hicks says. be
stuck on every az and saw handle, every
package of hosiery or textile goods,
every piece of hardware and every hat
in fact, it should adorn every article
manufactured in Philadelphia and sent
out into the world for the worlds con =
sumption.
Another clever idea.
PHILADELPHIA is waking up and
l. the world is taking notice. The
EVENING PUBLIC LEDGER is in receipt
Of scores of letters from individuals
and from different cities and towns, cx
pressing interest in and commendation
of recent revelations concerning the
greatness of this great American city.
Alexander r. Smith, president of the
New York Port Annual, wrote to ex-
press his hearty appreciation of the
EVENING PUBLIC LEDGER's articles
boosting Philadelphia. Mr.. Smith went
so far as to write personal letter to
Mayor Moore, whom he has known for
years, expressing his personal gratifica
ton. in which he said:
The only effective port boosting Is
that which brings forcefully to the con :
seriousness OF those whom you desire to
interest the facilities you have to offer. .
DURD s. PATTERSON, secretary Of
ID the Mississippi to Atlantic interns,
waterways committee, wrote commend
ing the effort to put Philadelphia
forward in the position which she should
rightly hold. He went further and
pointed out the vast possibilities that
awaited Philadelphia. once she struck
her proper gait, in linking up with tho
West by the system of waterways which
he is laboring to effect.
De Forest L. Bachman launched ont
sturdily at the pullbacks who for wears
have been spragging the wheels OF
Philadelphia progress.
There were letters from managers Of
shipbuilding corporations. from editors
Of daily newspapers and from private