The Washington times., 1920-06-24
SHIP BOARD SURVEY
WANTED BY Benson
Admiral Will Get Information
on Advertising U. S.
Marine Business.
tcontinusd from First P.ssJ

(continued from First PaxsD
of the United states Shipping Board
and the Emergency Fleet Corporation.
outlining the purposes OF the creation
Of these organisations. He laid stress
upon the vital importance OF anorclng
all United States ports an opportunity
to gain an interest In the new mer-
chant marine. He dwelt upon the !
great. development yet to take place
In the southwest In our trading with
Latin-American countries.
Admiral Benson also dwelt upon
the terms at which the vessels would
be sold. The chairman, said that no
felt the board would be liberal In It's
terms to Americans who desire TO
help establish a permanent merchant
marine and added the board would
CO operate In every possible manner
in aiding American interests TO gain
a foothold permanently In the ship
ping business. He expressed the
opinion that UP to the present time
the American public had not reached
a realisation of tho work before II
In the, establishment of Q merchant
marine, or what the United states
Shipping Board had done In its efforts
to establish this merchant marine.
"The problems confronting the
American people in connection with
the creation and maintenance OF
merchant marine are a paramount
matter at this time" he said.
PAYS TRIBUTE TO "AD, MEN.
Admiral Benson paid high tribute
to the spirit Of the advertising men
In coming forward 80 generously with
advice of the right sort. He said
he believed they are entering the
service of the Government ia the
proper spirit. with a full ralization OF
the work before them.
Capt. Foley. was enthusiastic In
his support of the suggestions put
forth by the advertising men.
James O'Shaughnessy. of New
York city. representing the Adver-
tising Agencies Corporation. explained
briefly the work that was done at
the New York conference. He said
he believed the work OF the Shipping
Board was not understood by the
people generally and added that the
discussion at New York resolved it.
self into the creation Of a body that
offered its services for the purpose
OF making an advertising survey OF
the whole field covered by the
American merchant marine.
Admiral Benson. after listening
carefully to the reading Of a resolu-
tion passed by the New York confer
ence. advocating the appointment OF
H. Laue as advertising director and
the Immediate survey OF the adver-
Using feld for the purpose OF deter
mining how effective the United States
Government could advertise the
merchant marine, said:
II believe you have the right idea.
and that we are going at this In the
right spirit"
Admiral Benson then asked that
the meeting be presided over by Cap
tain Foley.
PEOPLE KEPT IN DARK.
Robert Herman, representing Albert
Frank Company, said to be one Of the
largest steamship advertising agen-
cies in the world, suggested to Cap
tain Foley that 1t might be woll to
advertise the fact that the largest
shipping concerns in the country were
successfully operating great num-
Der Of shipping board vessels. and
they had found them profitable md
wree desirous OF continuing their
operation. Mr.. Herman said few
people were aware that 1900 ships
now operated by big steamship ccm-
panies were United States Shipping
Board vessels.
He said this is one of the details
that should be looked into by the con-
ference.
Captain Foley spoke of the twenty
six 555-foot, seventeen-knot passen-
ger and cargo vessels now being con-
structed by the board. He said these
vessels had accommodations for 600
passengers and Il. 900 tons OF cargo.
Wendell p. Coltons OF Wendell p.
Cotton Company. New York, stated
that in order to develop and encour-
age American companies suitable pub,
lication abroad should be used in an
efrort to secure return cargoes and
to assist in securing passengers. Mr..
Lane stated that the entire matter
had beer presented by him to Commits
sioner John A. Donald, who heartily
approved the making of country
wide survey on advertising and the
appointment of an advertising di-
rector.
Resolutions presented by the adver-
tising men recommend that Mr.. Laue
be appointed advertising director
with adequate power to act for the
board. Also that "A complete survey
be made according to the best prac-
tice prevailing with large commercial
institutions contemplating advertis-
ing;
"That the sum of $4,000 be ap-
propriated by the board and made
syailAbiesas as needed to cover the nee
essary and approved cost OF such sur
Iyey. Disbursements Of amounts out
or this fund TO be under the supre-
vision Of the proposed director Of ad-
yertising." ....... .....v
+ \. APPROVES SURVEY.
; Capt. Paul Foley, at the conclusion
of the hearings. said that the survey
would be authorized, and, that 1t was
merely amatter of formal action by
the board, (which he knew would be
taken, to, start this survey.
Those In the conference yesterday
included the following:
o. H. Blackman, chairman, OF Black
man Company: William II. Johns, OF
George Batten Company: Stanley
ResoI, of J. Walter Thompson Com
paay; Frank Bresbrey, OF Frank
Bresbrey Company; Collin Armstrong,
OF Collin Armstrong, Inc; Wendell p.
Cotton, OF Wendell p. Cotton Com
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