Imperial Valley press., 1920-08-14
ESSEX MAKES
R RECORD R i n
OCEAN TO OCEAN

Smashing the transcontinental rec.
ord both ways two Essex touring
cars, one from San Francisco to New
York and the other from New York to
San Francisco have just carried
United States mail from ocean to
ocean in the remarkable time Of q
few hours over four days, according
to kilograms received by T. c. Whit
comb, general manager for Harold L.
Arnold who is now at the factory at
Detroit closing a deal for expanding
his territory on Hudson and ESSEX
cars.
"A few days ago., said Mr.. Whit
comb 'motorists all over the United
States were commenting on the per
Torrance of one car which had been
driven from New York to the Pacific
coast in few hours less than weeks
time. Now comes the wonder of two
cars, each clipping over two days from
the previous record aid making the
run so consistently that the San Fran
cisco car bound for New York made
the trip easterly within four and a
half hours Of its companion car driy-
ing in westerly direction.
with this accomplishment Essex
rceahed pinnacle heretofore so high in
the realms of development no motor
car designer had even dared to be-
lieve a car could be built with me-
chanism perfect enough to survive
such terrific test.
E'Thn Officia1 4ir,,o Of 4I,o TI1-l,-
from San Francisco to New York VAS
4 days, IA hours and A3 minutes. Tat
record clipped over half a day from
the best previous time in an easterly
direction over that course. The west
erly Essex record from New Yo@k tc
San Francisco was days, 19 hours
and II minutes beating the best pre-
vious time % hours and 13 minutes.
Il believe that not better time can
be expected in the regular carrying Of
mail from ocean to ocean than was
made by this record breaking Essex.
Airplanes will make better flying
time bat when the elapsed time is
considered 4 days is a remarkably
short period to reliably carry mail
between the Pacific and Atlantic
coasts,
"When we learned of the recent ac-
complishment in Cincinnati where the
Essex established worlds record
for endurance in continuous DRIVING
for 80 hours at better than a mile-a-
minute clip, we know that in the
Essex we had car which would meet
the requirements Of a large percent
age of the people. That endurance
10 ~ l.
and was followed recently by a series
Of the most dramatic performances by |
Essex cars in all parts of the country
when in enc week they challenged and
took practically every important rec
ord in this country. During that
week Essex lowered the RIM O. The
World Climb record at San Ber-
nardino when it climed to nearly 5000I
feet elevation up eight miles of noun
tain switchbacks in II minutes %
seconds, clipping a substantial mar
gin of time from that made by a we'll
known eight cylinder car more than
year ago.
With these sort of records it is
difficult to imagine anything left fos
Essex to prove. Every kind Of per
formance ability has been established
by this remarkable car and men now
recognize that Essex is tie speedest
light car on the road After these
achievements no one will doubt it's
Staying qualities and that has made
it naturally the first choice of those
who want economy with light weight
and the luxury that comes with cost
lier cars. Our slogan from now on
will be Watch the Essex"