The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1920-01-29
MARTINS BAKERY

Commencing their business in this city ten years
ago in a small wooden building South Cedar
Street. Martins Bakery has grown until today IN
their modern brick building IN which they now op-
crate on West Broadway they have one 81 the fin
est In the Western part Of Texas; increasing thef
output and extending their trade territory over sew
eral counties surrounding Lubbock Is only brief
history Of the success OF this thriving business
In speaking OF the success Of this individual firm
we ere clearly shown by study OF the progress
during is short history. OF the outstanding
agencies which without doubt contribute more
than any other 20 It's success that being spec,al
study Of a business in which both members OF the
firm. r. II. and II o. Martin are specially adapted
II is a proven fact that not all people can succeed
in like enterprises some having no inclination
whatever 10 the bakery line and others who are OPP
posite That apparently Is one outstanding fea-
tuer
r n Martin who We find makes the plans and
tends to the purchasing end of this business mas
been practically studying and in direct contact
with the bakery business for nearly twenty years
and other kindred lines TO the bakery business, IS
an admirable example of ability adapted to bak-
cry products. With this firm they are unusually
aided to successful operation by having one mem
Der who thoroughly understands the planning
and business end and the other with great abil-
ity Of putting those plans into execution
R. H. Martin, senior brother of this firm. start,
ed the bakery business in Lubbock, as we stated
before almost ten years ago The first rev years
of the independent career as baker IN our city did
not pay returns equal TO the amount OF income
that he had been able to make preceding entrance
into the business. BY making his plans 10 manu-
facture the best products for consumption and sell
ing his products at most consistent margin OF
profit Martins Bakery is now realizing the value
Of determination TO carry out those original plans.
1t IS an admirable fact to know that competition in
this line in our city has started several times dur
ing the history of Martins Bakery, but because OF
quality manufactured and under conditions that are
remarkable for sanitation, our people appreciated
the qualities and efforts put forth by this bakery
retained their trade SO it is known fact that
Lubbock would be hard proposition for competi-
ton
Martins Bakery which all proud of. IS
equipped as one of the best in the West, having
modern baking facilities and arrangement for
complete sanitary conditions under which they
manufacture their enviable products, having sue
cessfully passed all inspections made by the state
and open TO inspection 10 any VINO are Interested
at any time The oven which baking is done Is
finished in white enamel and known as contin.
uous bake oven" the weight of which is calculated
TO be one hundred and five thousand pounds, IS a
recognized equipment of bakeries Of much larger
cities
Dough mixing is done by a standard mixing
machine eouipned with automatic elevators and
sifters which deposits their contents into the mix
ing machine. thus eliminating contact with hands.
This machine is operated by five horsepower mo-
tor which automatically deposits all the contents
from the mixing machine into troughs The Dough
remains here only short time until Il IS rolled and
put into pans ready for the oven. Every thing
possible is done to prevent contact with the con
white Numbered gloves
Because Of these standard facilities for manu-
featuring fine products and the methods employed
BY the firm IN tending TO out-of-town trade they
receive orders daily from towns all over the South
Plains from firms who have traded with Martins
Bakery for years. One merable method used IN
dealing with these customers Is 10 inform in adj
vance by direct communication Of any changes that
are be made in matters Of distribution and price
Many items carried in connection with the
bakery establishment probably more accountable
by reason Of loca demand for the best in the con-
fectionery lines A modern fountain which is the
costliest and most sanitary in the city - one Of
these kindred lines This fountain in which high
grade drinks mixed by efficient dispensers.
is Of material similar IN appearance 70 the finest
marble The large handsome mirrors are empan-
eled In this material while the counter - OF the
same material In addition 10 the fountain or in
connection with il there is provided several expen-
sve tables, each provided with four comfortable
chairs where one may sit and drink eat the
many delectble foods and drinks served
complete line Of finest brand Of cigars. cigar
cites and other smoking tobaccos have for in
divdual storage and display and by the careful
methods employed in handling Of these lines fine
trade has been created for them.
Candies Of various makes, including the famous
Chocolate Shop Chocolates the Beich Chocolates in
merely few of the numerous brands carried
in stock given in order that you might have com
prehensive idea Of the judgment of the firm in their
handling Of their confectionery lines
Not merely Martins Bakery satisfied with
the best facilities for real service and Distribution
but in addition they have kept in mind every con-
venence that contributes to the comfort of the Wis