Richmond daily register. (Richmond, Madison County, Ky.) 1917-1978, 1920-08-27
RENEW CONTRACT FOR
FORD CARS here
Richmond Motor Company Pro-
moted To Class Al In Recog-
milton of Fine Service

Representative of the Rich
mond Motor Company have just
returned from the home office of
1.-THE Ford Motor Company, where
they had been called for the pur-
lpose Of renewing the contract for
handling the products of the Ford
Motor Company for the next
year. While there they were in
formed that the Richmond Motor
Company on account of their new
building, equipment, and the ser
vice rendered Ford owners, had
been placed in the Al class of
Ford dealers. To be placed in
this class means that the dealer
must not only have modern
and we'll designed building and
shop, but that building must be
kept clean and business like. the
shop must be we'll arranged and
contain all the necessary machin-
cry and equipment to properly
service Ford cars, trucks and
tractors.
Previous to the signing Of the
new contracts all dealers were
notified that there were several
new requirements to be met
which were different from those
signed in previous years. In ad-
dition to the usual statements that
are always required, dealers who
retain their contracts are notified
that they must install service sta
ton equipment sufficient to eff
Ciently take care of the cars that
they have sold in the past.
The Ford Motor Company feels
that the owners of Ford cars now,
and always shall be, the first con-
sideration of the company and
they will force their dealers to
carry adequate stocks of parts
and to maintain service stations
that will do all service work and
repairs in an efficient and salts
factory manner
The dealers who feel that their
only interest in the Ford Motor
aud the owners of the
cars that they have sold, is the
prospect of selling more cars, will
find that the company does not
consider them as satisfactory
agents, and it will be only mat
ter of a short time before they
will find that they will be replac-
ed by agents who are willing to
with the standards Of the
company.
Many dealers seem to think
that all they have to do is to sell
the new cars that are allotted to
them and these dealers are the
ones who come out and say that
they do not care for the service
end of the agency work. All they
want is new cars and lots of them.
Mr.. Ford and the members of his
company feel differently and from
earliest history of the company.
the owners Of all Ford cars have
been furnished service of the bet
ter sort. first by the company it
self under the old regime and la
ter by the appointed dealers.
For several seasons the COM
pany has repeatedly warned deal
erS that they must equip their
service stations with a stock of
parts and repair equipment and
this year each dealer will be re-
quired to furnish pictures of both
the exterior and interiors of their
plants. These pictures will be
forwarded to the local assembly
branches where they will be care
fully inspected, one copy of each
picture will remain in the branch
es and the other copy will be for
warded to the home plant in De-
troit.
The branches will make recon-
as tc. the agents to be
retained and if the views of the
dealers service stations do not
suit the management of the local
the dealer will be given
the choice of making improve
ments Immediately or surrender
ing his contract. This is the most
drastic stand that the Company
has ever taken but it is the result
of the independent attitude taken
by the dealers, themselves.