The Challis messenger. (Challis, Idaho) 1912-current, 1920-05-05
ASSISTING live
STOCK BREEDERS
Various Systems and Methods Of
Marketing Surplus Animals
Investigated.
AID UNIFORMED PURCHASER

Purchaser Needs Advice From Djsin.
terested Party In Whom He Places
confidence-Bureau Of Markets
inauguratine Plan.
Prepared by the United States DEPART
ment Of Agriculture)
With view Of efrecting a system of
communication among breeders, farm
ers. county agents, state agents and
state and national live stock associa-
tons. which will enable breeders to
dispose Of their surplus more easily,
various systems and methods of mar
keting purebred live stock now in use
have been Investigated by the United
States department of agriculture
through its bureau If markets. The
desire also is to help buyers locate
stock near home.
Breeders of purebred live stock have
felt for long time that there is need
for closer acQuaintanceship with the
live stock farmer who does not breed
purebred animals. The breeder with
only few animals especially often
has difficulty in dispOsing of his sur
plus profitably, and the man who
never before has purchased purebred
animals frequently needs information
relative to the location. value and
quality of the animals desired.
Such information is of especial
importance if 1t helps him in finding
what he wants near home. Although
In many instances the animals offered
by the small breeder may lack condi-
ton and are inferior. the principal rea-
son for his inability to sell is the fact
that he Is not a well-knOwn breeder,
he is not acquainted with the usual
methods of selling purebred live stock,
and he has not been able to realize the
value of advertising.
Must Encourage Small Breeders.
Since substantial growing industry
depends largely upon the success of a
large number of small breeders, it is of
vital Importance that n reasonable
profit from the beginning be realized
or they will become dissatisfied and
quit the business.
The principal difficulty lies in the in
ability of the uniformed purchaser to
get definite, accurate information re-
garding the kind of animals to buy
and where they can be located most
easily. The Importance of starting
with the right kind is so vital to the
success of the business and there is
so Inuch miSinformatiOn that the pur.
chaser needs advice from disinterest.
ed party in whom ne places confidence
The bureau of markets, in co-opera.
ton with the various state agricultural
colleges, county agents and local live
stock associations, Is inaugurating q
PIN which will assist buyers material.
Iy in obtaining easily information re
garding purebred animals. The plan
Is based upon the cooperation Of the
breeders within county or ccmmun
ity. The farm bureau or county
agents office is the headquarters fol
the local cooperative association and
usually the county agent is the secre
tary.
Although many different ways OF
getting results are employed by the
various local associations the principa
object in the plan Of the bureau Of
markets Is for the association to sup
ply definite detailed information re
garding the various herds in the coun
ty to those who desire it. This enables
the buyer and seller to get together
easily In order that a sale may b.
made. and when this Is done the asso
citation considers 1t has accomplished
its purpose. 1t Is obvious If the secre
tary is to direct buyers he must b.
well acquainted with the breeders ant
the herds in order to furnish the nee
essary Information readily.
Survey 10 First Step.
Naturally the first step is to make Z
survey and determine the number o.
breeding animals In each herd, thu
number of each sex. the age and quail
ity and the kind of sire heading tn,
herd. together with the exact location
and the approximate number Of ami
mails offered for sale each season, Thu
being the information needed AS sOol
a. this Information is completed it Il
Aled in q form readily accessible t.
any one. BY this method fairly com
plete files may be maintained by col
| lecting such Data twice each year. ant
when direct inquiries are made NOR
definite Information may be obtaine'
I'D A.
| plotted on maps. which ae placed il
conspicuous places wheAs everyon