The Pioche record. [volume] (Pioche, Nev.) 1908-1925, 1920-08-27
Motion Pictures a Silent Partner
Of Uncle Sam in His
Export Trade.
CREATES DEMAND FOR GOODS
Latin People Disposed TO Pattern At
Or What They See on Screen That
PIeases Them-Aids Live
Stock introduction.

washington.-Uncle Sam has AS a
silent partner In his export trade the |
motion pictures.
How the movies are developing |
trade and spreading confidence in
American goods and American meth |
DDS, and creating an Americanized at
mosphere which should prove the
strongest possible asset toward per-
nanency of trade In South America.
Is told by DIR. Julius Klein, CONNER
.ial attache Mt the American embassy.
Buenos Aires. who was formerly chief
If the Latin American division. bu-
reau Of foreign and domestic com
nerce.
The Latin people. he points out. are
disposed to pattern after what they
see in the motion pictures that appeals
to them. Thus the films have made
! them familiar with the appearance Of
American automobiles and of what
they can do. The movies have ere
led demand for American-made Of
a .e furniture by showing the fittings
Of business magnate's Office. which
the South American merchants in
their prosperity are eager to copy.
As regards ready-made clothing
the South Americans. particularly In
Cuba. have gotten into the habit Of
ordering a suit of clothes like their ia
vorite hero wore in a certain film.
Thus the merchants have come to
stock up with good lines of ready
made clothing which are very popu-
lar. The movies have had like ef-
feet on Industrial development.
All this. Doctor Klein emphasizes.
has happened naturally and has not
been forced as trade propaganda.
Boom to U. s. Trade.
The more use that can be made OF
educational films introducing indus
tries comparable with their own indus
tries such as agriculture, cattle-rais
ing, mining-the more benefits Il
American commerce will result. Sucf
nms can and should carry a romantic
scenario, such as appeals most strong
" to the Latin temperament, with cut
ms on our methods in industries siml
iar TO theirs. AS we show them new
and better method their confidence Il
hs and the output of our industrie
grows cumulatively.
Germans and Italians particularly
have been thus endeavoring to ingrat
ate themselves In South American
countries, Doctor Klein says. and tn
influence OF the italians In the Sout
American markets from an ecOnOmi
and commercial viewpoint must b
feckOned with.
American manufacturers of far
machinery are now cooperating wit
the Philippine department of agricu
ture and natural resources, in an el
deavor to arouse in the farmers I
those islands true appreciation I
the possibilities by using such mi
chinery. Motion pictures are beir
prepared to show the most approve
methods Of cultivation, preparation
seed, use of farm machinery, harves
Ing and storing crops, and methods
packing and handling where the
processes are involved.
Aids Live Stock Introduction.
Introduction Of American breeds
five stock and poultry into Sou
America. particularly Argentina, Is
be aided by the use Of motion pictu
films. prepared for this purpose by Il
United States department of agricl
ture. These films also will she
American methods Of brpeding II