Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1920-03-18
JOHN oARwooo. TRIMMER FOR
n. WILLARD SON 4 CO.,
WINS GRAND PRIZE.
SIMPLE APPEAL MAKES
WINDOW PRIZE WINNER
Fifty three Merchants Participate in
Contest With Most Brilliant Dis
play in Years-critieisms Of Judge
Helpful to Decorators - Twenty
two Prizes Are Awarded.

The grand prize in the window
display contest Wednesday night
entered into by hfty-three mer-
chants of the city. which resulted In
some ~ the finest displays ever seen
in the city. was won by a novice. a
boy not yet 81 years of age. who
has had no previous experience in
window dressing. Simplicity. natural
display and neatness we're the fac
tors in the award of the loving cup.
offered for the best display by II. VI.
Hellerud. to II. Willard Son & Co.
The window was prepared by John
| Garwood
The Willard company. originally
placed in the miscellaneous class.
was removed to the ready-to-we
class by J. s. Cameron. OF Harris
Emery Company, Des Moines. who
acted as Judge. where IT rightfuiiy
belonged and where competition for
class prizes was more keen. Regard
less of the sharper competition the
window was awarded first place in
the ready-to- class and was
given the grand prize in a close con-
test with the Hellerud- jewlry store
! The contest was a decided success
III every respect. showing that local
| window dreSsers are competent
painstaking. and resourceful: af-
! fording opportunity for criticisms
which can only result in profit to
the window dressers. coming from an
efficient and experienced window
! display artist. and drawing the at
tention Of the public more closely
| to the window display OF goods In
! all lines of merchandising. The con-
! test was promoted by the Marshall
town Ad Club. and was under the
| direction of COMMITTEES of which s.
! B. Nordskog was chairman. The
/ windows were uncovered at o'clock
| Wednesday night and attracted I'M
usually large crowds to the business
| district until a late hour. A street
| concert was given during the even
| ing hours by the Marshalltown high
1 school band.
Judge Talks to Club Members.
At noon today Mr. Cameron adj
dressed the members of the AID Club
| az a luncheon at the Marshalltown
! Club. at which he explained the
reasons for his decisions in picking
the winners. ~
Mr. Cameron spoke in praise of the
showing made by the merchants and
pointed TO the praiseworthv points OF
the displays as well as crit!cizing the
de fects. The general disolaY. he said.
vas a most excellent one and some
remarkably good results were OBJ
| tanned in some of the windows. His
| criticisms were Welcomed by mer-
chants. as mistakes mad, in the dis
plays may be corrected IN the future.
! List Of Prize Winners.
The displays wore divided into
FIVE classes fv" nri-oe Hai7e award :
- in the ready-to- wear group and
! four each in the jewe'ry and drugs.
groceries and meats, hardware and
furniture and the miscellaneous
classes. Windows were JUDGED on
general merits, artistic quality and
appeal. In commenting on the. award
, of the grand prize to the Willard
company. Mr.. Cameron said the ar
ransement was rn-ural and show
ed real talent. A hat. thrown on a
chair, was in a natural position. and
was so placed without any attempt
to display hats. The hats used were
not made. he added. but were crea :
tions. The idea was one OF real quail
ty
The Willard window was placed
first in the readv-to- wear division.
/ Second prize was awarded to Brit :
nall e Britnall whose window was
c'ean cut with figures we'll grouped.
The criticism was made that the hat
on one figure was not appropriate
for the gown us2d and the form used
was not appropriate. Test criticism.
applied generally toSall tho displays
where forms were used. Mr.. Gamer
on said the local merchants would
do well to use an AK on the wax
Images employed and then purchase
new up-to- date models.
The window of the AdoIph Pfleie-
er clothing store was awardedFthird
prize. being very appropriate and in
: good taste. Mr.. Cameron comment :
ed on the pearl pins on the neck
scarfs and the silk gloves. which
criticism made was that the window
had not been polished
Rurch Bros. winners OF fourth
r'lare had an evrnliect -.::5c-- L;;t
used paper to back up the display.
4 Giving the background a cheap APP
pearance. The Levin Dry Goods
Company. won fifth place, and the
color scheme was excellent. but the
criticiam was made that the wax
frures were poor and the merchan-
dse on the floor was not properly
grouped
First honorable mention in this
class was TO E. r. Lay. whose
window was criticised only for in
sufficient light. The Hub received
second honorable mention. having an
excellent display Of Stetson hats, but
so predominant was the Stetson dis
I play as to give the appearance that
the store was an exclusive Stetson
] hat store.
Third honorable mention was given
the Stickler clothing store. which
also had an excellent hat display.
The effect was married according to
the Judge by .s:e telephone Book
showing thru the back of the window.
HeIIerud Window A Winner.
In the jewelry and drugs division
The Hellerud store won first plac,
and ran close second to the Will
lard window for grand honors. Mr..
Cameron said the display Of Lataus-
ca pearls was the finest he had seen
in years, and the idea of the miniture
mride was appealing.
~ The well nIared fnlfapo in tho wfu