The Birmingham age-herald., 1920-09-08
CLOTHING ID BE NO
 CHEAPER THIS FALL
Chicago Manufacturer Says Government Propaganda on
 Subject Is Misleading

Chicago, September (SpeciaL)- Considerable interest has been aroused by statement in Chicago papers by scheyer & Company, local manufactur- CTS of fine clothing. The statement en- deaFored to show why clothing cost more than formerly. AIT. scheyer said, in part:
 The many statements by depart- ment of justice officials and articles appearing in the daily papers have gwen the public the impression that retail clothlers and manufacturers are taking huge profits and charging eXor- bitant prices.
 When We consider the hundreds of thousa nus of doiiars spent by the lead Ing clothing manufacturers to adYer- Use their clothing 1t seems deplorable that not one penny of it is being spent in the most fruitful field-the daily papers-to show the public that the re- tailers and manufacturers are nos guilty of these charges
 This statement Is not intended to prove that clothing workers today are making too much money. No one will deny that for many years they were terribly underpaid and 1 do not believe that they are getting too much now. The underlying idea is that much ef- fective advertising could be done, SiiOW lH6 puDIlC now lut COSlS OA everything entering the manufacture of clothing have advanced and that it cannot expect to pay $40 or $50 today and get the same quality as several years ago.
 The need of such education of the public is especially pronounced at present because of the fact that fall prizes will be as high or higher than eye& The people to great extent be- hot aria u+iJl ha lox4r z q fall, and as a result considerable amount of clothing made of inferior ia brics will be sold to the general detriment of the trade.
 Settlements made in the papers by the departm of justice officials an1 others have convinced many people that prices are coming down soon, and 1t is only by explaining conditions in the daily papers that the clothing trade can reconcile the public to existing prices, and convince the consumer that under present conditions the price of good clothing cannot come down.
 The public is intelligent, and it will quickly grasp the statements made in this connection. Today very few men would think of buying a cheap piano because the advertising of piano mak CTS for some years past has enlarged upon the advantage of a high grade in strument. The striking growth of the orange industry in California and the apple industry in Oregon are note worthy examples of what advertising to the public will do.
 Advertising to the public by cloth- ing manufacturers could tell the pub lie why, the prices are al present levels; also that clothing today is being made better than ever before, and in many ways it could stress the psychology of good clothing.
 Clothing, like autos and houses. is one of the few things that a man has that are apaprent to everybody else. Improved standards of American liv ing should carry with them improved standards of clothing, for good cloth
 ing gives a man the confidence to put forth the best there is in him.
 Compared to other present prices. such as construction costs, automobile tires and many others, a suit of good clothes is today relatively a cheap ar ticle."