The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1920-11-24
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more than the average in preference
to "a few with a lot-providcd they
have vision. \ number OF people
wlthout money and plenty Of vision
would be preferable to u fcw with
money and no vision or many with
money ~ an absence Of boosting
spirit. Nothing could be- more
calamitous to our state and city from
a rctrograding viewpoint than tn
have II filled with the type that is
satisfied, like those who first settled
Pasadena. for fine homes and splt
satisfaction don't make for tho true
building OF communities. Their, arc
many In Albuquerque who ngrco with
the writer that the present rroatost
asset of II city is our self criticism
for by 1t we point out to each Other
our shortcomings, ana one by one.
we slowly, surely correct them.
To Take Up One Project.
The Kiwanis held % meeting last
week. u VAS decided that there is
some big worth while forcward look
ing thing that the club can do that
VIII lee Of permanent benefit to the
town. Every member has bocn asked
to come To this meeting with % sug-
gcstion. II Is such communicate
thought that will bring about tho
permanent improvement Of town and
state.
But w must make up our minds
that We cannot do the improN ing a.
lone. Generous as We arc iu rcspons-
cs TO drives and civic money raising
We must go outside for capital. We
ARE rich In resources. but poor in
ready cash for long time iuvostmAnt.
We hear II repeated frequently that
this that or the other win nav in
Albuquerque, but we fail to present
II this that or the other to the mar
kct whore money could be procured
for the purpose. Community pa
ence Is admirable, but we have, IL
seems a little too much. We sccm
too content to wait for the man with
money to come. along. He will surely
Come-somc timc-somc day, some
how. but why wait when II is so easy
TO 20 after him. We have In Albu-
querquc, some Of the best business
men In the country. venture tho
opinion that outside Of oil states New
Mexico has more men who started
with nothing me developed wealth
ranging from 100000 to S25O,UOO
than any state in the union can boast
population considered. This was
done in the face Of hardships un-
cquallod In any pioneering since rail-
roads were introduced. They have
exhibited fortitude, patience, ability
to take the things at hand and 10y
'~rawhidinE' been successful hut we
have lacked one thing, we don't know
how to advertise a community.
Towns with one tenth the natural
advantages have made more rapid
progress, because "a few Of tho citizens
NJ these small places learned the art
of community advertising.
ITO conduct good community nd
vertisihg takes n little more courage
than II takes to advertise any ono
business concern Of tho community
because the returns are o so con-
cretcly forthcoming: but the returns
are Just as certain.
Time To Advertise
There was a time like the
present In the history OF our city
when We have been so well prepared
for "a good advertising campaign.
The east has become restless. Con
gestion has made labor restless. the
office worker has come to regard
business as so highly organized that
years Of persistent toll are required to
reach good position. The man OF bis
business. educated by international
commerce Is seeking new territory.
Young men are looking FOR change.
Many have their eyes on the Latin
countries 10 the south. 4 prospective
permanent peace in old Mexico rs al
ready attracting thousands Of new