Mountain advocate. (Barbourville, Ky.) 1904-1935, 1920-03-26
ADVOCATE FINDS
ADVERTISING GROWING

town In the United States, from a
local advertising standpoint, we are
glad to record that we are passing
into better day. The two Banks
have stood Loyalty by the home pa
per in the past and have pointed the
way, but, apart from these, for the
first few months of our ownership of
the Advocate, $500 month was a
big total for all merchants to spend.
not one but all OF them, in letting
people know they we're merchants.
Now, however, we are beginning
to carry local advertising. Some
are just feeling to see how cold the
water is, while others have jumped
right in and pronounce it fine.
We believe we are about to be-
gin some real advertising, not spas
medically, once year or every six
months, but weekly.
Collie Franklin tried it out with
his monographs and found il so
good that he is continuing his ad-
vertising for the drygoods firm of
Franklin and Cannon.
]. Effron, eye-sight specialist, has
taken advantage of newspaper space
to tell people about their eyes.
C. Dickinson & Co. are talking
Real Estate and Insurance and have
been for months.
Dan Herndon, of the Herndon
Drug Store, has signed up for week.
ly advertising.
Bart S. Reid, as a newcomer,
jumped right in with Insurance and
Real Estate as his motif.
DR.. A. L. Parker let's people know
about his X-Ray Machine for Den
tai Examination.
The Sanitary Grocery will put on
weekly advertising campaign.
The New York Store, which has
advertised once in while expects
to use regular space.
The Cut Rate Drug Co. got into
the game in good shape right away.
Charlie Cole promises advertising
for the new Dixie Wholesale Com
pany.
]. L. Stanfll has hit the ball a
few times already.
Miss Laura Hayes has been a pa
iron for her specials.
| EotLnr 1rOnc into nroca
in praise of his goods every week or
two.
The Davis Wholesale Grocery ex-
poets to advertise regularly.
The Model Bakery is advertising
its excellent bread
We understand from the Goodrich
Tire Company's representative that
the PARROT Garage will do some sup
Elementary advertising as soon as
they get their highly specialized copy
In this connection it is interest
ing to note that, whereas ten years
ago the Goodrich Tire Company was
among the smallest of 200 Tire and
Rubber Producing Companies in the
world. today 1t tops the list both as
to manufacture and advertising. The
Company claims this condition is
due to advertising and its methods
of distributing its products.
This is the day for pep and the
firm that hopes to sell goods must
act on the principle that to keep
hammering away with advertising
beats a big hurrah once or twice
year, with silence the rest of the
time. That is the method which
leads to the mail order route, the
curse of the small town merchant.
The ice is broken and we be-
lieve the newer ideas will prevail
from now on. AS the Goodrich re-
preventative remarked "If it didn't
pay us we should certainly not ad-
vertise."
AS a matter of fact the Advocate
has got along without local adver-
Using, but it has always felt asham-
ed that it has had to go out to a
long list of Ex-Knox Countians who
live where merchants advertise,
bearing the same old brand of hope
lessness form a home advertising
standpoint kind of vote of no
confidence.
We have been with you for over
thirteen months and in spite of
many disbursements we have CIV
en- a good. live paper which is being
talked about from Wilton to the Clay
County line and we are glad to re-
port that not only is our home ad-
vertising increasing, but friends in
town and country are ordering the
Advocate and are paying for it.
Fact is, they don't get 1t unless
they do pay. A newspaper that is
fit only to give away is not a news
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