Evening star. [volume] (Washington, D.C.) 1854-1972, 1920-12-29
CITY GETSPRA|SE
Of MINING EDITOR
Publicity Work Is Required,
Says 7. R. Moss Before
Advertising Club.

Washington. the city. needs TWO
| things, according to T. r. Moss. editor
of the Mining Congress journal speak
ing at the meeting yesterday in the
Raleigh Hotel of the Advertising CLUB
of Washington.
Washington should advertise that it
is a city without vote and repre-
Sentation in Congress. and Washing
ton should build Il good auditorium
and hall. which would make it the
Hest convention city in the United
States. said Mr.. Moss
People who fulfill all the duties of
citizens are entitled to share all the
privileges of citizens said the
speaker.
Greatness of City.
Washington is greater city than
she is given credit for being, Mr.
Moss said. This city is something
else besides the seat of government
and the people of the United States
should be made to realize that fact
Advertising is the only method.
Il have been here only a few months,
but nevertheless ! have discovered that
Washington is a leader in many ways
Washington is an educational center.
her Catholic and Protestant schools be-
ing among the best in America. Washing
ton is publishing center Some OF the
best trade papers and magazines, as
we'll journals which control public
opinion. are published here. Washing
national organizations. to which belong
the men who control business affairs in
this country Washington is the great
est manufacturer of homemade candies
in the world. The city is the site OF
what is destined to be the finest EpiSco-
pal cathedral in America. There are
more and prettier and finer apartment
houses here than in any other city OF
equal population
Social Capital of World.
Il believe that Washington is the real
social capital of the world-greater even
than Paris. There are not so many
royal simps and sycophants and inter
nationally famous clotheshorses here,
but there are as many real leaders with
brains and breeding as well as birth
and money to recommend them as any
city could possibly desire. Washing
tons country clubs would be considered
real assets to any first-class city Her
streets, free from Instructions, are I'M
eXcelled for beauty and usefulness The
tidal basin. if | am not mistaken, is
the only inland tidewater pool in the
country: certainly it is one of the larg-
est and hest bathing beaches possessed
by any city.
'Washinston's architecture embraces
every type for which every period of
America was and is famous In fact.
Washington is in many other ways a
sreat big, healthy. growing, attract
i've and progressive city 1t is
certainly worth telling the world
about. Advertising. the greatest sell
ing agency in the world would pay
the city well.
Good and Bad Advertising.
There are two kinds of advertis-
ing-good and bad-and Washington
is receiving entirely too much of the
bad 1 refer especially to the oft
repeated statements that the cost of
living here is abnormally high.
The cost of living is a phase of
community life always considered by
every commercial secretary 1 visited
many other cities before l came here
and my specific business in each of
them was such that I had ample time
10 nose around and investigate and
make comparisons. I can say with
out hesitation-and when / first came
here five months ago 1 could quote
figures to prove it-that food is
cheaper in Washington than in any
other city l have visited this year,
that clothing is no higher. that the
housing situation is no more agra
waited and that rent is just about the
same. and, in many instances, less
than 1T is elsewhere"