The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1920-08-14
CLEARWATER
BEACH HOTEL
OPENED FRIDAY
Clearwater Sun, Aug y

] NSicdi wafer GUN, aug ~
The formal opening and dinner
dance at the new Clearwater Beach
Hotel took place last evening. Ev-
cry seat IN the spacious dining room
was taken and many were unable to
secure tables. Nothing but words Of
commentator for the hotel, the pro-
moters of the enterprise and Manager
Schooley was heard.
The menu and service were geuer-
ally satisfactory. The menu follows:
Shrimp cocktail, cream Of tomato,
Clearwater Beach fish chowder, CO.
quina, crisp celery, queen olives,
srilled Spsnish mackerel maitre
d'hotel, Clearwater Beach scallops,
friend pommes flakes, green apple
fritters, brown brandy. broiled spring
chicken on toast, roast ribs of west.
ern beef au jus, mashed potatoes, as
parague on toast, petit pois, mace
doise fruit salad, apple pie. Boston
cream pie, vanilla ice cream, pound
cake, sponge cake. cream cheese,
figs, coffee. tea.
After dinner the tables were ar
ranged along the walls while the
seats formed hollow square in the
east end Of the dining room. After
the grand march, which was enjoyed
by everyone there, the dancing was
on and lasted until one o'clock this
morning.
Many visitors from out Of town
were on hand. Plant City, the home
Of E. T. Roux, Jr., the moving spiri,
in the enterprise, was we'll represent
ed attesting his popularity in his
home town. Tampa furnished a lib
eral number Of guests, while Orlan-
do, Lakeland, Tarpon Springs and St,
Petersburg were well represented.
The new Clearwater Beach Hotel
is now living, breathing thing, and
as much part Of Clearwater as an
institution Of its kind can be.
The local plant of E. T. Roux &
Son has earned new distinction in
manufacturing the furniture for the
new hotel at Clearwater Beach, con-
corning which the Clearwater Sun Of
Friday says:
"The Clearwater Beach Hotel was
thrown open for inspection last night
and many motored over and went
through, admiring the modern man
ner Of Its equipment and especially
remarking on the excellence of the
furniture, which was made entirely
at the E. T. Roux & Son mills at
Plant City, shipped to the hotel AMI
hand-finished, stained and vanished
there. Everything about the hotel Ia
green except the management and
the men who financed the enterprise
they are anything but green. They
have recognized the great future of
Clearwater and have taken advantage
of the present time to get in on the
ground floor and develop. Talking to
Mr.. E. t. Roux, Jr., last evening,
he said that two hundred more rooms
would be added to the hotel as soon
as there was demand for them.
The present structure has fifty rooms.
Manager w. H. Schooley has
worked day and night in getting the
hotel ready for last nights opening,
as have those interested with him in
the big enterprise They deserve
credit for their Herculean efforts that
have shown such pleasing results.
Again speaking of the furniture,
which is exceedingly beautiful, sub
stantial and unique: 1t is made of
cypress lumber and will last a life
time. The bedsteads, bureaus, tables,
writing desks, suit case stands picture
mculdings. mirror frames. chairs,
rockers--in fact, everything-is the
work Of local carpenters and finishers
lin other words, made in Florida
There was good-sized drowd
over last evening, The punch bowl
was full and frequently visited. The
Florida Blossoms sang their best,
having found the lost chord they
held to it most Of the evening, and
their hearers showed their apprecia-
ton. They will sing again tonight,
when the formal opening dance will
be given. Tubbs orchestra was on
hand last evening and will be for the
rest of the week" 1922
L. l.. Il