River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1920-09-16

Aims and Ideals Of State Association
(By Fred E. Reed, Oak'and.)

Aims and Ideals of State Association
(By Fred E. Reed, Oakland,)
(The aims and ideals Of the Call
fornia Real Estate Association we've
set forth by it's breezy, c,i'ceTul, r.
repressible and most worthy presl-
dent. in a personal letter to Ray L.
Riley, real estate commissioners OF
California, and by the latter given
publicity. This communication Will
sound well to realtors in any common
wealth, and is here reproduced, save
for several paragraphs, mainly of To-
cal application.)
There was once man who decided
to live without the aid of organiza-
ton. He began by preparing his own
meals-not over fire in a stove, be-
cause the process of manufacturing
q match and stove required organ
ization. He couldn't make his own
clothes out of cloth, because cloth de-
rnanded organization to produce. He
found he couldn't shear the wool off
a sleeps back because he hadn't any
shears or any means to make them.
He hadn't even a knife to kill goat
With so that he might cover his poor
body with an extra skin.
So he lived alone in cold, cold
world, for long, long time.
In time hair grew out all over his
body, thick enough so that it kept him
warm. And contending with his naked
hands, brute strength came to him,
so that he was able to hold his own
with other animals. His manners
grew so terrible and his mien so re-
pulsive that he came to be Stunned
by men. SO he lived apart. The race
that grew up after him are today call
ed balloons. They live without organ
ization.
Progress Through Organization
Progress in every individual bust
ness in our modern business world
has been accomplished only through
organization. The ability of every
man in that business to advance his
knowledge of it and his opportunity
to profit through it has gained
through organization, and organlza-
ton alone. One man has splendid
idea. He wishes to give it to the
world for it's benefit, so he sets out
alone to tell it widely. How far will
it go without organization 1t may
be it's something with big possible
profit to every one in his community,
or in his state. 1t doesn't go, because
the Job of single handed effort is too
much for a busy man like him to put
over. A splendid idea worth millions
dies a-borning. at can't be done" is
the cry of the unorganized.
One man by himself is lonesome,
helpless individual; he can do abso-
utely nothing. Three men acting
together are as good as twenty. And
the power of one hundred men deter
mined on one single course almost can
not be estimated. Give me $500 men
who have faith in then. selves, and de-
termined that the thing that is right
shall prevail for the benefit Of their
clients and themselves, and I'll show
YOU a force that no power on this
earth can stand up against-a force
that can turn the State of California
or any other state in the Union, for
that matter, up side down; provided
only that that $500 be organized, and
the thing they're organized for is fair
and right.
You tell me that $4,000 real estate
men have applied for license to sell
property in California. Before dis
cussing the possibilities for accom-
plishment through such group OF
men, let's inquire into what constit-
utes the proper function OF these
men.
Proper Function of Realtors
Primarily they are in business to
make their livelihood, receiving COM
pensation for selling property. They
must earn commissions, and if they
are to continue in business, you, as
our Real Estate Commissioners, are
going to see to it that they earn them
fairly.
The $4,000 men are the personal
representatives of a great group of
investors who have placed their
money in California real estate. If
these $4,000 men would succeed as
fair brokers, isn't it necessary that
the best thought of the best men be