The Punta Gorda herald. [volume] (Punta Gorda, Fla.) 1893-1958, 1920-01-29

! cursed town in this respect that VIC
have ever seen. Recently the town
has been flooded with mail order
catalogues, and it is foregcne con.
clusion that the mail order houses
would not sent tDeir catalogues here
If they were not getting a profitable
share of business. They send their
catalogues to those who request
them and their REGULAR CUSTOM
ERS. If one of their customers fails
to send them an order during the
year that customer is taken from
their mailing lists. Two weeks ago
ONE mail order house sent is fully
a wagon load of catalogues. Add to
this those sent by the host of others
and the amount of this class of mail
would probably run into tons. The
postmaster cannot give out any in
formation as to the business done at
the postofIice, but there is nothing to
inGer one in looking through :ae
window and seeing the stacks of cat
alogues and parcels with their fam
iliar labels waiting for delivery.
With some people buying by mail
lis a habit contracted by looking at
the attractive illustrations. Others
buy from the mail order concerns be-
cause they mistakenly believe that
they are saving money.
We do not pretend to argue that
in few (mind you, FEW instan-
ces our people cannot make eaving
by trading by mail, and they cannot
be censured for so doing. But in most
instances they DO NOT save any
thing. Quite often they LOSE.
! If QUALITY and SERVICE are to
be considered, Punta Gordars will
save money by trading at home. We
know that those who habitually do
their trading with mail order houses
will not believe this statement. But
whether they believe it or not it is
true. We know whereof we speak.
| We have taken the trouble to invest
iigate and compare the prices Of home
merchants with those of the mail Or
der houses on standard, dependable
goods and we find that they are no
higher than tine catalogue hore,,e
For instance, a local merchant sells a
common household utility of known
merit fer SGT. Sears, RcGbuck d
Co. sell a similar article CT tie same
size but of UNKNOWN mako, UN-
KNOWN quality aid TrNKNOyyN
performance Cexcept as it is known
through their catalogue) for &25
This article is 4 heavy one and Tho
freight would probably amount 70 "a
Certainly nos lcss) and tho Gravara
from the dcD0t would met No 1ore
than soc. This wouid bring fha rrico
TO $3.50 or 81 20 moro than tbo
local daa1or,s nrioo Tho or4;olo
MAY he sotfsfactorv md = NAV
NOT Rr Orito otto, oo -, na:,
order ebonnor4 l,ror- t7,o I.,++,, -
trno or Good ordo,.l,l ~ ,,,oiI w.
NAV how, 70 sord i hao1, n-hi,,, -
+,o,,h1o ~ e
,bo,~o - e., o,,,.,'.,
,on,o ,.irI, o,,a,. ,,,.,,...'. WI ''io
49,, ai1 "''' '"0 ,''oi'ey
,r,Ev-[I,, ,.Io 9o'I I.,I II'0, V'' ~ VIII
=, ~ -, ~ D.-L-u 'p '0"I hume .
o"''' ~, Wy Ia -'-' - n1Ip 10 pay
I'',..' ,''''C 10 Hol 'ne slsh'est .
=, = '''i~o IL. - inc WORTH tn"I one penny
- II " III ever come PACK TO you.
ou nave urI'eh ahother nan in
.ouL Town CONN., so to speak. !
w lose; the MERCHANT loses;
ont tho moI ordor honoo n',t1,
-nows notbiro ord ooroa rot,,,. "t 80 :
IN mr. 5prnto Cordo Ioaoa So. 80
.or bod dooid,d 49, hm,. .uo,,, p Ip
ocoI dealer Won woniS barn aoU Uo
20 tn beoin with von nouIa g.
,ovo gotten an or+ioIo - T>row,nr :
,,a,,,L e 10y 60, q. l'S'e Vi N-HOWN
actory the dealer is here to make
good. He stands back of every ar .
icle he sells. 1T IS GOOD BUSI-
1ESS to trade at home instead of :
LONG business by the pig-in-a-poke
nail or1or NOV rTt,;e to r,,eaatz,..