The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1920-03-10


dry and machine shop in addition t.
a printing office. He cannot hop,
to operate in the same crowded quar-
tiers and with the old equipment tina
made the local paper possible wher
everything was cheap and when PEG
pie were content to receive a news
paper. made up of one-half patent
inside partly filled with patent med
icine ads, and the rest filled with
poorly printed local news.
Money Will Be Wasted.
The newspaper men of today and
of the next few years will spend a
great deal of money bucking a prob.
lem that has not yet been solved
That is stereotyping and the prob
lens that come with it. 1t is easy
to secure stereotyping outfit and
cast some plates, but there is where
the complications begin that will
waste time and money for them. Far
mers and merchants are not the on
ly ones that buy gold bricks and then
find out afterwards what is the mat
ter with them. Publishers are buy
ing stetreotyping outfits that look
simple and easy to operate, and then
they learn that it takes a lot of ex-
pensive metal to use with them. 1t
takes an expensive matrice (mold)
service to make the outfit available,
and then most of the plates are
worthless when they are cast. Each
one will reveal a flaw somewhere, or
the uneven shrinkage of the metal
in cooling will make one corner or
the center of it too low to print per-
fectly. Stereotyping metal will al
ways shrink some in cooling, but no.
body can tell, or at least the average
person can never tell which plate
that is cast under seemingly perfect
will shrink enough to spoil
it. If it does not shrink it will
expand and be spoiled that
way. That makes it necessary to
have machines to do the milling to
make the thick part of the plate thin
to be correct. If it is thick
ar at one part than it is at another,
then the mill must make it correct
Ill over. A milling outfit calls for
power that is available at the touch,
md so the publisher must develop
machine shop and foundry if he
would deliver good newspaper SER
7ice and escape paying the heavy tel
egraph tolls and express bills incl
lent to operating an up-to-date news
PAPER without the equipment.
What Is StereOtyping?
For the information of persons
who are not familiar with newspaper
work, / explain that stereotyping
consists of casting plates for print
ng type forms and pictures. They
ire made by pouring molten metal
INTO molds whose surface bears the |
imprint desired in the plate for
printing. The molds are called ma
rices, or mats, for short. They are
made of a combination of cardboard |
md tissue paper and paste, and the |
is known as PAPER ma
he, and is pronounced by the Ameri-
an spelling, paper ma-shay, accent
ng pa and shay. The matrices are
made by specialists who turn out
reat numbers of them for use in as
1any newspaper plants, and manu-
acturing them for the trade consti-
utes an industry by itself. The firm
esiring to make it's own cuts, Joins
n organization that has such SER
ice to sell, engages it by the year,
eceives the matrices by installments
ally. weekly or monthly, casting as
1any of them as they desire to use
nd mill them and mount them and
hereby save shipping the heavy
lates from central supply houses
hat sell the plate service.
The Next Big Move.
There is a campaign of education