The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1920-12-05
SQUARING ITSELF.
WITH ORANGE CRUSH.
Literary Digest Retreats stateHsnt
Regarding Fruit Beverages.


A FEW weeks ago ths Literary Digest
published = statement to the effect
that Orange Crush had been forced
% tho market BY tho department az
agriculture. pure food section. Tue
Digest IA ia issue % Dec. 4 retracta
re statement In tho following words.
"Honle rather severe structures pub
hahsd q few weeks ago IN ths govern
mant Public Heakh Reports on grange
drinks which contAned ne actual fruit
juice have had the unfortunate result,
e now appears. 81 turning the public
disfAvor nGalnat soma grange bever-
asas wholly innocent OF this charge
I'll haa recently como % the attention
ef the unitsd states department OF
agriculture. uaia the report. that in
some Instances mothers. mlsled ~ the
labels and othar advertisements. are
feeding fake" grange beverages 90
their children under the impression
that they are giving them the Grange
Juice recommended by their physician.
Unfortunately these preparations. as a
rule. contain No Grange juice and are
lacking IN the organic acids and the
vlt@minm which give medicinal value
20 The genulne grange juice The re-
port went on 60 say that henceforth.
ruled that the terms 'ade.' squash
punch. crush and smash when used
la conjunction with the name ~ a
fruit Tan be applied correctly only 20
beverages which contain the edible
portion o. the fruit or juice ~ the
fruit named Several Of the orange
drinks. however. were made with
orange Juice and OF Of orange peel be.
foF@ the government report. and a.
for the others even a casual reading
e the above shows that drinks 80
named ara almost certified BY the bu-
roAu 20 contain tho actual fruit or
fruit Juices. az otherwise they viii BE-
liable 90 prosecution.
"in fact. some firms using deceptive
labels are now under prosecution. we
are informed and the situation viii
soon be entirely cleared up. That
drinks made Ia a wholly legitimate
manner should suffer along with the
guilty a ~ course a misfortune A
reference was made In our article az
oct 50 - orange crush a. made In
a synthetic laboratory, and we further
said that 4 was no longer 90 ~
served under this name with tho gov
erument's PERMISSION This statement
va wish 20 corrects Wards Orange
crush. which IL the only orange drink
marketed under the trade name crush
~. a. per their label composed Of
orange oil citrio acid. orange juice.
pure grRnuiatcd can sugar and water.
and cuiored with United States GER
tlfud food color. A the government
report was quoted IN these columns.
e n only right 20 give our readers thus
additional word az explanation and re-
assurance. AZ the same time. the fluni /
sentence - the government report I
should b. kept 10 mind. that when /
Grange Juice - needed for medicinal 4
purposes. especially Tor aliing chill /
dfen. The best way 60 set grange Juice 4
fer children ~ % buy the fruit and 1
&Quem2e out tho Juice Tire ordinary 4
orange haverage contains only a small 4
amount ~ fruit juice per glass and d 4
intended as fountain drink. not as a \
medicine. and onn ~ the leading man.
ufacturcrs says in q statement IA the 4
Journal % the American Medical As 4
eoeiation that no medical properties \
are claimed for his product. nor IL Ii 4
intended 20 replace orange Juice a. an 4
antiscorbutic Ia infant Feeding nut /
where merely a refreshing and whole i
some beverage ~ desired. there a. ap- 4
parently 10 reason why these drinks \
should not - used