New-York tribune., 1920-05-16


else will preserve the luster and
beauty of fair hair as will these
mirth-exciting beverages when ap-
Piled externally.
Alcohol aud Wrinkles
"Ill be as wrinkled as a hippo
potamus in no time!" despaired one
snlooth-visaged spinster who had
been keeping wrinkles at bay with
astringent alcohol applications. often
dashed with lavender or orris.
A great reverberating cry has
come from women who cannot afford
or cannot reach the ministrations Of
specialists in the art of creating
loveliness out of nothing, so to speak.
They knew that an alcohol bath and
a cloth dipped in lavender cologne
and laid over the face and neck
would smooth out wrinkles and
bring freshness and glow to the skin.
They knew that bay rum made their
hair soft and fluffy after a shampoo
and caused it to dry quickly. And
when they beheld luster vanish from
their tresses and wrinkles invade
face and neck. despair lent vigor to
their denunciation of prohibition
carried to so drastic an extent.
What. indeed, meant an unquench-
able thirst in consideration of such
tragically quenched beauty.
Cant you get bay rum?"" one of
the protesting sisterhood was asked.
"Where?' she asked tragically.
And what do have TO pay for it?
! vent to my own cousins drugstore,
in the midtown district. and what
d you think he told me? We're all
sold cut. A man came in here and
bought $40 worth of bay ruln-all
we had. | said to him: "You must
he going 10 travel lot to be getting
in such supply
"'"Oh, I'm not going to travel any
further than my hotel,' he laughed.
= drink ii. Bay rum beats any
whisky ever drank. ~
Formaldehyde on the Side
It's that way everywhere.' the
beauty seeker mourned. "If you
find a little bay rum you pay an
awful price for it, and even at that
one drug clerk told me that the new
supply would probably have formal
denyde,n it to prevent anybody from
mstaking it for bay-lily- cocktail.
He was willing to sell me, at fear
tul price, 95 per cent alcohol with 2
per cent formaldehyde in it.
Would formaldehyde hurt the
complexion" | asked him.
Well, he said, 'formaldehyde is
very drying 1t couldn't help dry
ing up the skin. wouldn't let any
Of it get on my facet"
If the asseverations of thousands
OF women were to be needed, Ameri-
lean pulchritude was shriveling be-
fore the drought of prohibition like
leaves in a September blast. What
did authorities on the preservation
of beauty have to say on this sub
lect? To q woman the problem
looked very serious.
''Ihe Woman Pays"
Dispensers Of cosmetics that con-
tain alcohol were united in their
verdict Sales had not fallen off SO
one could notice it. Prices were
double-often more than double
but women who could afford expen-
slve cosmetics paid the price.
They must have the beauty
stuff" explained dealers. "If it took
the last cent they had they'd buy
these lotions. But they kick awfully
on the cost. It's wearing on the
nerves to sell liquid cosmetics these
days."
1t Is in departments patronized
py the vast majority Of beauty
seekers that the greatest changes
are noticeable. Prohibition has
swept out Of most women's reach the
toilet waters and lavender colognes
with which they sought to preserve
'helr attractions and keep wrinkles
at bay. The consumption Of all
toilet waters and colognes Of which
alcohol forms part has tremendous
" decreased among those who use
'ae waters externally; the supply
mas diminished in proportion and
new manufactures contain formalde-
hyde.
Perhaps even harder hit are hair
'onics, Notwithstanding their ex-
~pitant prices these continue to sell
readily.
out, confided druggist, when
sie new lot comes in there will be