Evening star. [volume] (Washington, D.C.) 1854-1972, 1920-10-03
The Amrican manufacturer and ex-
porter doesn't have to gamble on
world trade op-
Women's Wear for port u n !, es
New Zealand. 'ness .

l =
straight tips" as to opportunities for
specific and definite articles, the con-
ditions prevailing in those countries
where he desires a market, and adj
vice as to the best methods Of devel-
Iopins trade. This valuable fnforma-
ton IL being furnished BY trained In
Investigators. often commodity experts,
In the employment OF the Commerce
and State departments and the Ship
ping Board.
| The American clothing manufactur-
or probably never gave a thought to
catering to the tastes of New Zea-
land women. and yet American goods
are setting the styles in New Zea-
land, according to advices from Con-
sui General Winslow, at Auckland.
There Is an increasing importation,
he nnds. Of ready-made dresses and
the prevailing season in New Zealand
| is the of season in this country, that
should prove a very easy market to
reach and to satisfy, since any sur
plus for the American season could be
disposed Of there and be wen up-to-
that this business can be manifestly
Increased by the American manufac-
lturer. especially with the services Of
. personal represe NATIVE in the deld.
Just at present New Zealand can
consume large shipments Of motor
cars and accessories. boots and shoes,
machinery. fencing wire. hardware
and canned fruits. rubber goods and
drugs.
New Zealand is becoming a very
important market for American man
ufactured art c Q 8,
| Plenty Of and tho consumption
-. r,. of American goods
Cash There per capita is now
greater than In many other coun-
tries. American manufacturers and
producers should remember that there
is sufficient money in New Zealand to
mako it possible for its inhabit-
ants to purchase for cash every
thing necessary to meet requirements,
and that the future is promising,
since there are prospects Of q large
increase in population by tmmi9ra-
ton and the consequent development
Of important sections Of the dominion.
It should pay Americans well to cul-
tivate that field, and when possible
to establish branch offices or head
cover the two islands. and in case in
dividuai concerns are not sufficiently
strong to open such a branch or
agency 1t would seem wise to group
the interests Of several non-compet-
ing firms so as to provide adequate
touch AZ possible with the New Zea-
land distributor. He very much dis
likes to deal through too many
agents, for this adds to the cost Of
the goods.
In the main American manufactures
! have q good reputation in New Zea-
land. II 1t can be supplied at equal
prices for standard quality Of goods,
| the American article will usually sell
moro readily than goods from other
countries. .
The question OF personal representa-
ton Is important in many other world
markets - widely
RAnresentation distributed-as in
-AA New Zealand. Trade
PoA ss" c o m m s e r
Batchelder, in Mukden. emphasizes the
| Importance attached to the selection
| of representatives sent out by Ameri-
oan business firms. There should be
careful discrimination against a type
not wholly intent upon the judicious
study Of tho market conditions.
The establishment Of agencies is Of
vital concern to the stable Develop
ment Of most markets. Take Spain,
| for example. Consul Castor Smith, in
Malaga, reports that American goods
are very favorably considered. The
main difiiculty to their increased sale
In that market ts the lack Of proper
I al NJ GAIn to xSA