Perth Amboy evening news., 1920-07-20
Great Campaign
To Start Soon
BY W. 5. MANN
copyright. 1920. by The Washing
ton gtar.l

AO%NH 1aAg NN NhAA
the next two weeks. by which time
the Democrats national committee
will have been reorganized for the
approaching campaign. the great
political contest OF 1920 will be I'M
der headway. The Republicans al
ready are organized and to that ex-
tent one lap ahead of their oppon-
ents, but that apparent advantage
is rerarded as more than Offset by
the consideration that the Demo-
cratic political machine has been
In operation during the eight years
incumbency of the administration
through the federal Office holders.
Strictly ~eschewing discussion of
any partisan aspects Of the coming
CAMPAIGN of the issues policies or
candidates.. there are many feat
ures of the prospective stirring po-
iitical contest to interest the reader,
whatever his personal party predi-
lections. 1T is going to be a bird
of a campaign" the politicians say.
in their own expressive II not ele-
gent vernacular, and the echo. in
the same vein would be 1T surely
is"
Il Is not, to be overlooked that a
new element is to figure importantly
and perhaps decisively. IN this pres
idential fght-the vote of the wo-
men. Whether the seth state
comes through" with ratification
of the woman suffrage constitutional
amendment in time to let all the
women vote or not, there are many
states which now grant the right to
vote. and there is no question that
the women will exert every advan-
tage they possess in this election.
Each of'the great parties is work.
ing might and main to corral the
women's vote. How will the wo-
men divide? That is a question none
OF the political sharps in the re-
~spective arrangements can answer.
They don't know. The best they a
hope is that they will divide along
family lines-that is to say, the
women in families which have been
Democratic families for ear will
"go with the men folks" and so with
the Republican families. But the
question then arises. how about the
Independent families. the progress
sives. the socialists. and all those
thought" women, who are coming
in to vote for the first time? It is
a puzzle to the politicians and
keeps 'em guessing"
It will cost more to wage this
campaign, in dollars and cents.
than any ever before prosecuted
because il will be the most titanic
political effort this country has wit
messed. On one side will be
massed the intrenched battalions of
tho Democratic party which during
eight years have been digging in"
On the other, the attacking forces
"a ~ --,,EItAa &c --A @NA hann
out of office all hat time and are
eager to leave their mo mans land"
and sweep into the rich fields back
of the Democratic lines of defense.
That is the unitarian, mercenary
consideration, appealing to the prac-
teal politicians. Over and above
it, and it ought to be regarded as
overshadowing, will be the contest
between the advocates of the differ
ing national and International poll
icies of the contending political par
ties.
The objective of the machinery of
the two party organizations Is to
reach the voters with arguments in
behalf of their respective candi-
dates and platforms. The machin-
cry for this purpose will have to be
greater this year than ever before,
because there are more voters to
be reached and more complex and
complicated issues to be explained.
This work will fall under three
general heads; arguments by thous-
ands of orators. addressing them
selves directly to public gatherings
of the voters; dissemination of lit
erature; appeal through the adver-
Using columns OF magazines n
newspapers. and that latest OF cam
paign means of propaganda-the
poster and bill board placard.
Each national committee has a
separate speakers bureau" whose
function is to provide orators OF
national renown, speakers or state
and county prominence and spell
binders of known ability to ad-
dress the multitudes. Railroad and
automobile itineraries are arranged,
halls hired, bands provided and all
the details of mass meetings ar
ranged, from the homely gathering
in the cross roads school house to
the great turn out in the civic audi
forum of the metropolis OF the
state; from the Madison Square
crowd to the county court house
gathering. Most of the prominent
public men do this work without
cost to the national committee of
their party, only their travelling ex-
penses being paid. But certain
specialists" have to be hired and
paid practically Chautauqua rates.
The circulation of speeches and
| printed campaign material is always
one of the most important features
of national campaigns. This year,
on account OF the shortage of pa
per and it's excessive cost, as well
as the increased cost of labor and
material, the printing bill of the
two committees threatens to ap-
proximate a kings ransom
The wonderful victory loan cam
paigns gave a striking example OF
the value of bill poster and placard
arpeal to the public. Everyone re-
calls the effect of some of those
posters In moving people to action.
1t was analysed to be the appeal
to the eye, giving instant response,
without the mind having to reason
out an argument. The tired bust
ness man" who may not want to go
hack to town at night for the po-
liticai meeting, will be waylaid on
his way home by the posters and
bill boards.
Where is the money coming from
for all sthis? Well. in the main
from Democrats who want their
party to stay in and from the Re
publicans who want their party to
get in. The managers predict that
there will be more individual con-
tributions this year than ever be-
fore known.
J.. Barr Lequorn Lurke In Butter