Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1920-01-17
Natural Gas"
BY FRA ROBERTUS
How the Eat an Apple and You
Won't Want a Drink" Theory
Was Promulgatcd-And the Lat
est PrOiiiecring Outrage.
BY FRA RoBERTUs

A candid confession is beneficial to
the spirit
N c.
.tats a Ialapnrase OF IN anciehi
saying, as YOU know. I've an honest
confession to make which may be
good for your soul.
-..a. N c.
If YOU want drink OF booze,
First an apple you should choose.
Eat the APPLE then the drink,
You won't want IT. don't think:
. .t#i Mo
OF course, since Friday, the 10th,
you can't get a drink even if you think
you need it--without running the dam
ger Of drinking wood alcohol and go
ing stone blind or getting exceedingly
dead, Here's a fair and serious warn
ing: Wood alcohol Is deadly poison.
1t kills you If taken in sufficient
quantity, and it blinds you if it doesn't
kill you. Now do you want to die or
20 bhnd2 If so, drink booze with the
wood alcohol Kick. And nowadays,
brothers, any old booze is mighty sus-
picious.
N Co.
But to the confession: AS manag-
ing editor for the General Press Blu
reau of the Louisiana Purchase Expo
sition at st. Louis in 1904 present
company was responsible for the
widespread PRONUNCIATION of the
theory that if you eat an apple when
you want a drink OF alcoholic liquor
YOU will cease to want the drink,
theory was originated, so far as 7
know, by John II. Stinson, who was
chief of pomology for the aforesaid
worlds fair, Romology, you under
stand, has something to do with APP
pies. Pomona you've read about thr
fair Pomona in the NEUROLOGICAL
books, Of course. .s 5
N c.
But the apple itself Is no. myth.
Stinson told the press bureau all
about the apple eating theory as APP
piled to the booze overcoming indus
try. The press bureau did the rest.
Present company wrote simple lit
tie story and sent it through the bu-
reau to about / 900 newspapers
large and small in the United States
and Canada, gratis, 1t tool1!' We got
so many press clippings on that story
| that when the late Senator Tom Car
ter, of Montana, who at the time was
head of the government commission
for the worlds fair came to,St. Louis
after spending a Sunday in New York
city and complained that the EXPOSE
| ton was not being advertised proper
ly, we took him into an otherwise va
cant room in the administration
building and pointed to heap OF
press clippings in one corner, about
a quarter of a toms weight thereof
and the Hon. Tom capitulated. Those
tho 10 ,ytf MI 20.
IN c. 'A-4
/ have been told that the story in
creased the sale of apples quite con
siderably, which was a good thing 70.
humanity; and my notion is that il
did serve to decrease the sale and con.
sumption OF booze most appreciablv
though I'm not saying that an apple
Is dead sure to relieve n man OF the
thirst For drink!
Suppose, for instance. "a man has
reached that point where. he, wants
about thirty drinks. Now can an,
man eat thirty apples handwriting
so to speak? | have my doubts.
IN c.
Nevertheless. I'm glad wrote and
circulated that little old apple story
for n friend o. mine who was in this
nursery business sent me a box Of tbs
most delicious apples with the admon.
ition to eat one when necessary-ant
nobody sent me any lemons.
49, xss---N G.
Another friend O. mine sent me =
bill for ten barrels of apples He
said he had tried to follow out the IN.
structions set forth in my story--tc
eat an apple every time he wanted 2
drink O, bpoze-and he simply
Ecouldn t,afforda thes luxury.
IN c.
The other day I paid ten cents for
an apple---and Tdidn't want a drink
The drink would have cost me ahoal