Mountain advocate., 1920-10-22
GEOGRAPHICAL
WINDOW DINPIAY

An advertising display which has
attracted unusual interest. has been
placed In the show window Of u. II.
Herndon, Cut Rate-Drug Co., on
Knox Street, IN this city, the local
agency for the well-known proprle
tary medicine, TaIlac.
The display is interesting not only
from an advertising standpoint, but
10 also educational, combining IN an
attractive and artistic manner beau
tiful scenes from many foreign cour-
tries where the ingredients OF this
preparation are obtained.
IL has occasioned such favorable
comment IN the city that the pro-
pristors Of the store state that 1t will
remain in their window several days
longer.
WORK OF Great Artist
The display is the work of one of
Americas greatest photographic art
ists aud the manufacturers Of Tan
lac state that the total cost will ex-
coed sixty thousand dollars, which
IL said to be a record price for win
dow displays. 1t Is In ten distinct
and natural cJlOrs, and presents
scenes from the Rocky Mountains
~ we'll AS from Europe, Asia, Peru,
Egypt and other foreign countries.
The natives IRE seen in their nat
ural habitat aud environment, gath.
sring the roots, herbs and bark that
form the medicinal ingredients of
Tsulac, packing them upon the back
of csmels, elephants, llamas and
other beasts of burden for transport
tation by land and sea to the inn
msnse laboratories at Dayton, Ohio,
and Walkerville, Canada.
One of the most striking features
of the display is the reproduction of
the magnificent laboratory at Day
ton. Here the artist has very etfec.
lively an d impessively portrayed
the popularity of Tanlac by introduc
ing group of people in all walks OF
life who are looking at the Tanlac
laboratory with expressions Of con-
fidsnce, plainly indicating tn cir be-
lief and faith In the medicine.
Another distinctive feature Is the
bulletins accompanying the display.
They tell briefly and cencisely OF
the marvellous growth aud develop
msnt OF Tanlac, until today II has
the largest sale OF any medicine OF
its kind IN the world. These bulls-
tins also quote various standard
medical authorities IA to the thera-
psutic value and physiological ef-
feet OF the medicine.
10000 Bottles a Day.
From these bulletins one also can
learn that the new Tanlac laborator-
ice at Dayton and Walkerville have
. combined daily capacity of $1,000
bottles and that the medicine is now
selling at the rate Of approximately |
10, 900, 600 bottles per year.
10 VI GA
ceptional merit has never been dis
puted, accounting for its tremen-
dous popularity and large sales thru
out the country. 1t is a powerful re
constructive tonic and body builder
aud has a far reaching and most
beneficial effect upon the entire sys-
tenn. Many strong local endorse
ments from those who testify as TO
the benefit they received, have APP
peared Ia the columns of this paper. |
The manufacturers of Tanlsc are
firm believers in newspaper adver-
rising and have forcibly presented
20 the public the merits of their pro-
ducts in this way. Their total an
nual appropriation for newspaper
space exceeds one million dollars.
Their copy appears in practically all
of the leading daily and weekly
newspapers throughout the United
States and Canada.