Richmond daily register. (Richmond, Madison County, Ky.) 1917-1978, 1920-04-12
IMPORTANT MOVE IN
BUSINESS CIRCLES
Was Appointment of Richmond
WEIGH Company AS "Win.
chester" Dealer Here

| Inc appointment OF the Richmond
WEIGH Company to sell in this COM
murity the new hardware: and sporting
gocds manufactured by the Winches-
ter Repeating Arms Company has Gre
ated wide interest in this section. And
IN the opinion Of leading merchants it
Is one of the NEST interesting and i'm
portant developments the local retail
trade has known.
First his family, next his dog, then
comes his Winchester" in the love of
the best type Cf American. Almost ev-
cry family seems to have possessed
u Winchester at one tine or another,
and the love and respect for the good
old gun is just about universal. And
now that recently there have been
many new additions to the Winchester
family" there is wide popular inter
est in the new cousins and other rela-
tives of the famous repeating rife
Fifty-three years ago the Winches-
ter repeating rifle was placed on tho
market by the Winchester Repeating
Arms Company, of New Haven, Conn.
It was a good rifle, in fact, the first
truly successful repeater, and almost
Immediately achieved great popular
i ity. This first success was made Sc
cure by the strength and vision of its
makers one of the first American con-
Germs to build with the purpose Of
gaining and holding a dominant place
/ in the worlds Industrial arena.
So large was the part played by the
Wichester rifle in the settling of the
great West and establishing law and
order, that the name Winchester came
rifle. And so high was the standard
of manufacture maintained for it, that
it was soon the favorite hunting rifle
all over the world.
Improved models followed in the
course of time, including the first COM
pletely successful repeating shotgun.
And with the coming of smokelees
powder, the Winchester Company COM
menced the manufacture of ammuni-
ton, TO insure Winchester users the
best possible cartridges and shot shells
for their rifles and shot guns. This
proved to be an especially good move;
| for the continued superior shooting
qualities Of Winchester arms have fer
many years been partly attributed to
ammunition being made for them in
the same plant, by the same organi-
zation. ...1t.
Now this great manufacturing es-
ltablishmcnt, tremendously expanded
in the gigantic part it played in win
ming of the World War, is apparently
branching out to make all possible use
ence. and equipment thus acquired.
New articles being made already in
clude tools, cutlery, fishing tackle.
flashlights, skates, etc. With half
century of experience and uneXcelled
equipment entering into their produc-
ton, it is to be expected that these
new products, made in the same skilled
ard workmanlike manner as the IA
nous Winchester guns have been made
for SO long, will have merit above the
ordinary.
To the good fortune Of the many old
friends of Winchester in the communi
ty who will be the first to wish to eX-
anime these new articles, we have
here in town a retail hardware con-
Germ of such high standing as to be
one of the first exclusively selected
to present the new Winchester pro-
ducts to the buying public. The
J agreement thus carries with it the
privilege and responsibility of repre-
; senting the manufacturer more di-
rectly, than any retail merchant has
J heretofore done in the case of the
} Winchester Company.
A special invitation is being extend
cG by the Winchester Company to it's
friends in this district to visit "The
j, Winchester Store" and see the latest
: additions to the Winchester family
And as the Richmond Welch Company
is likewise inviting everybody to do
/ so. the store is enjoying a regular
"old home week" of Winchester visit
ors. New friends will of course be
! equally welcome with old Winchester
: iacquaintances.-Adv.1t