The Washburn times. [volume] (Washburn, Wis.) 1896-1976, 1920-10-21

DAIRY Division. U. S. Department o
Agriculture)


-----T HAT is milk cam
1W~ paign? Just ask some
AA( one from Boston, De-
Ill troit, Pittsburgh, Spo-
IT@E kane, Seattle or Kans-
lGkAZ&1@E as City-Or in fact
"a FROM any of the 81
cities that have completed campaigns
during the. past Is months. These
citizens will tell you what milk CAM
paign can do for health improvement,
and it is obvious that when move
ment spreads as rapidly as the milk
campaign has, there is something to it.
The milk, campaign has brought re-
suits. That is why it is popular. 1t
is the chief answer and remedy, all in
one, to the question, whats wrong
with our children's diet?''-or our own
diet, for that matter.
Too Much Undernourishment.
American citizens. who have always
been noted for their progressiveness,
will be surprised to learn that right
in their own country there is large
per cent of undernOuriShment among
children. Figures from many parts
of the country prove this, according
to the civilization specialists of
the United States department of agri-
culture, who are cooperating in the
milk campaigns. In our greatest city,
New York, for instance, it was found
that the percentage of undernourish-
ed children had increased from per
cent in 1914 to q per cent in 1917-1S,
and that this increase had accOmpa-
MED decrease of % per cent in milk
consumption.
Figures from country districts tell
the same story. In one Missouri coun-
ty, it WIS found ON weighing and meas
uring 400 school children, that so per
cent were 10 per cent and more under
weight for their height and age.
Investigations showed that this con-
dition was not confined to any one
class-rich, poor and middle class, all
being represented. Apparently, then,
1T is not lack of money which has
brought about this condition, but rath-
er lack of information.
AS a means of combating this grow
ing tendency toward undernourish-
ment, the idea was developed of desig-
mating a period as milk weeks, and
concentrating all available forces to
the task of bringing before the people
of community the food value and
healthful qualities of milk. This was
the origin of the milk campaign.
How the Campaign Is Started.
A milk campaign is highly-organ-
lied educational drive in city or in
a rural district. When 1t has been
found by the citizens that campaign
is needed, the first step is to call on
the state college of agriculture for
cooperation. IF the conditions war
rant the campaign, the cooperation of
the dairy division, United States de-
partment OF agriculture is requested
by the extension department of the
college of agriculture. The college
generally furnishes q corps of trained
lecturers, and the dairy division lends
assistance in planning the campaign,
and contributes literature, exhibits,
and some personal assistance if de-
sired.
Neither the college of agriculture
nor the federal dairy division will Co
operate in a campaign until it has
been found that the people Of the lo-
cality really want it and are willing
to work for it, that the supply Of milk
Is clean and wholesome, and that the
price of milk is right and will not be
raised by the dealers. due to increased
demand.
Effective Campaigns at Small Cost.
What does milk campaign cost?
Figures from campaigns already COM