The Bamberg herald. [volume] (Bamberg, S.C.) 1891-1972, 1920-06-17
COST OF PUBLICITY
HIGHER THAN EVER
EDITORIAL ASSOCIATION MAKES
CALCULATIONS.
Losing Game for Papers.
Authentic Information From People
Who Know, Collated for Their
Own Benefit.
Losing Game for Papers.

Editorial association, which has had
in charge the study of conditions so
as to make recommendations to the
members of the n. E. A and all other
publishers of papers with a circulation
up to 5000 has made its report which
is just given out by H. C. Harding, of
st. Paul, Minn., field secretary of the
association.
The committee is composed of men
who have had opportunities Of study
probably not equalled by the average
publisher and includes President Ed
ward Albright, Gallatin, Tenn; R. T.
Porte, Salt Lake City; E. K. Whiting,
Owatonna, Mimi; H. u. Bailey,
Princeton, ILL.,; George II. Haubrich,
field secretary Of the Colorado Edi-
torial association, Greedy, Colo.; 0.
O. Buck, field secretary of the Nebras-
ka Press association, Harvard, Neb.;
G.. L. Caswell, field secretary of the
Iowa Press association, Ames, a.,
and H. G. ,Hotaling, field secretary of
the National Editorial association, St.
Paul, MINI.
The committee had also in consul
tation with them in an advisory ca
pacity B. S. Herbert of the National
Printer-J journalist, Chicago; Harry
Hillman of the Inland Printer, Chica-
go, and w. A. Huse, vice president Of
the American Press association, New
York.
The report of the committee is
herewith printed in full, as is also
some comments and explanations by
E. K. Whiting of the Journal-Chron-
icle, Owatonna, Minn., which he has
issued in folder form to be mailed
out with the report of the committee.
Report of the Committee.
THE special committee of the Ma
tional Editorial association appointed
to study the selling price for adver-
tising space in weekly newspapers
based on known costs of production,
recommends the following rates per
inch:
For newspapers of 5000 or less
cuiation, 20 cents.
For newspapers of 1000 or less
circulation, 25 cents per inch.
For newspapers of 1900 or less
/ circulation, 80 cents.
For newspapers of 1000 or less
circulation, 35 cents.
"For newspapers of $500 or less
circulation, 40 cents.
For newspapers o. 5000 or less
circulation, 43 cents.
"For newspapers of $500 or less
circulation, 46 cents.
"For newspapers of 1000 or less
circulation, 40 cents.
For newspapers of 4,500 or less
circulation, SO cents.
Fir newspapers of 5000 or less
circulation, SIS cents.
"After a thorough study of the
present situation, the members of the
committee were unanimous in the
opinion that the prevailing rates Of
advertising in community newspapers
are much too low and that these rates
do not compare with the increased
cost of other commodities.
AFTER studying the costs of produc-
tion as reported from newspaper Of
fees in the different parts of the coun-
try the committee finds that only
small percentage Of country newspa-
per publishers realize the perils which
confront their future existence. In
the mechanical departments labor
costs have Increased from so per
cent. to $50 per cent; machinery and
materials have advanced in keeping
with the rising costs and the neWspa-
per publishers have not followed in
the procession but have been deluding
themselves into the belief that they
are making a profit and that their
future is as secure as their past ap-
parently has been. 1t was found upon
investigation that most publishers
have a very Inadequate idea of the
cost of producing their publications.
Most of them have considered that
the increased price of paper stock
was the one item which should prin-
cipally concern them. It is the one
subject over which they have been
especially alarmed Since the circu-
lation of most country newspapers is
from 500 to $500 copies per week,
the committee has felt that although
the item of increased cost of print
paper should have serious considera
ton it is of minor importance as COM,