The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1920-09-03

hands of the people and especially
in the hands fthe people who read
the papers, where they place their
advertising. The publishers. in an
effort to find out whether the new
plan had the endorsement of the adj
vertisers put out QUESTIONABLE or
circular letter designed to inform the
advertisers OF their new plan and to
get expressions from them as to
whether or not they endorsed it and
whether they would back it up with
their patronage during the expert
mental stage the first year or two
and thus enable the new business
venture to have fair try-out. Edi-
tor Trego has spent much Of the past
week following up the investigation
Of this subject and finds that practic-
ally every man who looks over the
situation and makes careful study
Of the merit of the enterprise and of
its effect on the community is in
favor of it and wants to see it have
try-out. Nearly everybody thinks
at first glance that some competitor
would come in early in this process
and start another newspaper and in
that way divide the. business and
cripple the larger undertaking. The
publishers have worked out a plan
by which that can be evaded.. The
plan proposed is that the advertisers
make a careful estimate of the
amount of advertising service which |
they would use during the next six
teen months to January, 1922 and |
contract with the new firm, The
Republican-News-Bulletin for that |
amount of advertising. This would !
insure to them the bulk of the regu-
lar advertising Of the town, and II |
a competitor came in to find out |
if there was field for him to start |
another newspaper he would find the
experiment in progress and the regu-
lar advertising business of the town
already engaged during that expert
mental period and he would not be
justified in starting another paper.
Therefore, the period Of sixteen
months would be open to give The
RepublicanNews- Bulletin, the new
morning daily, fair trial to see
what it could do for the community
and to give it chance to mako
money enough to pay large amount
on the new equipment, the $31 ,0001
heretofore mentioned. At the end of
the sixteen months of experiment,
the public, the advertisers, and the
publishers would be convinced of
the advantages that were
planned we're the best things for the
in practice. 1t would
give them a better service than hav-
ing several newspapers, each one
lighting the other, and each one ham,
pering the other in its operations
md development. It would fairly
lest out the question to see whether
.hree editors working under the
'ame roof with the best help they
COULD get in the town from the sew
,ral Offices, could follow so broad
md liberal plan in the operation of
heir newspaper that all classes
Would. be represented and satisfied,
md all factions be treated fairly.
After Experimenting Is |,
II the experiment were big sue
less as the publishers believed it {
would be, then the public would con- 6
inue to back up the experiment by +
their patronage on the &
me newspaper already established. t
I the experiment were only partial (
uccess and large nubmers Of peo- i
lie were not satisfied with the policy e
hey had followed, then it would fol- n
ow that another newspaper could a
asily start, or at the end of the con- a
ract period for advertising they n
7ould all be free to place their ord o
rs with . new firm whenever new II