Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1920-10-05
BIC HIT MADE
BY NEW TANLAC
DISPLAY HERE

An Advertising display which
has attracted unusual interest, has
been placed in the show-windoW
of the Alvarado Pharmacy, corner
of Gold avenue and First street
i'm this city, the local agency for
the well-known and highly sue
cessful proprietary medicine, Tan
lac.
The display is not only interest
ing from an advertising standpoint,
but is educational, combining in
an attractive and artistic manner
beautiful scenes from many for
eign countries where the ingredl-
ents of this preparation are OBJ
tanned.
1t has occasiOned such favorable
comment in the city that the pro-
prietors of the store state that II
will remain in their window sew
eral days longer
Work OF Great Artist.
The display is the work OF one
of Americas greatest lithographlc
artists and the manufacturers OF
Tanlac state that the total cost
will exceed sixty thousand dollars,
WHICH Is Sdlt w w a iNN'i ~
for window displays. 1t is in ten
distinct and natural colors, ana
presents scenes from the Rocky
Mountains, as well as from bu-
rope, Asia, Peru, Egypt and other
foreign countries.
The natives are seen i'll their
natural habitat and environment
gathering the roots, herbs ana
banks that form the medicinal in
gradients of Tanlac, packing lhcm
upon the backs of camels. ele-
phants, llamas and other beasts
of burden for transportation ~
land and sea to the immense lap-
oratories at Dayton, ONO, ana
Vaudeville. Canada.
one of the most striking fea-
lures of the display is the repro
duction of the magnificent labofa-
tory at Dayton Here the artist
has very effectively and impress
sively portrayed the popularity 81
Tanlac by introducing group Oh
people in all walks of life, VINO
are looking at the Tanlac labofa-
tory with expressions of confidence,
plainly indicating their bellef anu
faith in the medicine.
Another distinctive feature Is the
bulletins accompanying the dis
play. They tell briefly and con-
cisey Of the marvellous growth ana
development of Tanlac, until to-
day it has the largest sale of any
medicine of its kind in the world
These bulletins also quote various
standard medical authorities as 10
the therapeutic value and physlo-
logical effect of the medicine.
10000 Bottles Day.
From these bulletins one also
learns that the new Tanlac labora-
tories at Dayton and WalkerVllle
have a combined daily capacity OF
$4,000 bottles and that the medl-
cine is now selling at the rate OF
approximately 100000 bottles
per year. .....
That Tanlac is a preparation or
exceptional merit has never peeh
disputed, which accounts Tor us
tremendous popularity and large
sales throughout the country. ~
is a powerful reconstructiVe TONIC
and body-builder and has far
reaching and most beneficial ell
feet upon the entire system. Many
strong local endorsements, from
those who testify as to the benent
they received, have appeared IN
the columns of this paper.
The manufacturers of Tanlac
are firm believers in newspaper ad-
vertising and have forcibly pre-.
scented to the public the merits OF
their products in this way. Their
total annual appropriation FOR
newspaper space exceeds one mil
lion dollars Their copy appears
in practically all of the leading
daily and weekly newspapers
throughout the United States and
Canada.-(AdY.)