Arizona republican., 1920-12-22

It Is too bad but it is tHue--there are hundreds of merchants in the United States, spread all the way from New York to San Francisco, who are misleading the public by clever advertising schemes. They seem to place no value on truth at all and surely are not figuring on remaining in business. Truth in advertising is the only policy which lasts and the merchants who are unloading a great quantity of cheap clothing on the American public cannot expect to retain the confi- dence of their customers.
 The big idea in knowing whether or not you are really getting a reduction is to absolutely know the original value of the clothing. For instance-many merchants put in a lot of eleventh hour work" By this l mean that they mark their mer- chandtse away up in the air and then cut it according to their dis count This means that the public does not really get a discount but just think they do." In reality they are paying as much or more for the article than they ordinarily would. Any time a merchant puts on discount and advertises a big reduction. just pay him a visit and "spot" some suit or article which you had priced previous to the sale. See if he has the price marked up in the air. Compare the discount | price to the price asked before the discount was announced Then if you find that he is trying to slip one over on the public, call his hand. am making this statement not only to protect you, the purchaser, | but also to protect the legitimate | merchants of Phoenix.
 | Hyder Brothers cards are always | on the table. Our clothing is all ! plainly marked and you can easily note the original value. When [ | advertise a 40go discount on clothes | mean that the 40eo discount is | knocked off the original value not | off "an eleventh hour price"
 War tax Is another item to con- sider. Some people have asked me | why I charge them war tax. The answer is simple enough-the gov ernment requires 1t. When you buy A taxable article at some store and they don't ask you for war tax they are just trying to make you feel good. Don't worry. you pay the war tax just the same only they don't call 1t by that name. You just pay little more for your | purchase. It stands to reason, doesn't it, that if a merchant has to pay war tax to the government that he is going to collect it from his customers. am just telling you this for your information. I like to do business in an above board fashion, like to give people the exact dope" and then they have no comeback and there are never any arguments.
 Now there are some things which we guarantee to every person who enters our store to buy-we guar antee our advertising to be the truth, our original prices are al- ways marked on clothing which is discounted. we sell quality mer- chandise and are not pushing out a bunch of cheap clothing. you al- ways get a square deal and when things are not right we make them right, our clerks are courteous and the good Hyder service is always at your command, you are not obligated to buy just because you pay us a vtsit-We enjoy showing our merchandise Remember what re want you to do is to come fin and see for yourself, look at our
 original markings. be amazed al our discount and appreciate what an opportunity we are offering you if you need clothing We need cash -so if you need clothes and want
 to got the best at the lowest price | possible, come in and give our stock the "ouce over"
 JOHN RYDER.