Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1920-02-08
BY FRANCES L. GARSIDE
Gin The Dearborn independently

Gin The Dearborn independently
THE reason why women are notably
successful as publicity agents is
not difficult to find. Their personality
is usually such that they have little
trouble in putting things across"
with the managing editors of news
papers, and, if versed in human ma
ture, they know just what there is in
the life of the person seeking pub
licity that the reading public wants to
know.
More and more women are going
into publicity. 1t is becoming a
chosen vocation, and one for which
the experiences every woman has in
climbing into a business career nat
urally fit her.
Miss Beulah Livingston, Of New
York City, is marked success in this
work. She did not start out with this
as her ambition, but seems to have
engaged on the way to it in just the
work she needed for her training.
She is, a Georgia girl, which, means
that she has the pleasing personality
the job requires. She began earning
her living as a teacher in kindergar-
ten in New York; down there on the
East Side, where not one of her fifty
seven varieties of children could
speak a word of English. The juve-
nile stories assigned to them, though
Mother Goose in grade, were too deep
for them to comprehend, so she be-
gan to make up her own stories.
Tho al
one one day, and was interested, so
interested, and so complimentary,
that Miss Livingston branched out,
and as side line to teaching began
to write children's stories for a New
York paper-not to fit her for any
other career than that in which she
was engaged, but to earn money that
she might some day set her face to-
ward Europe.
While engaged in this newspaper
work she was asked to do the publicity
for Damaged Goods; not by thea
trical manager, as one might surmise,
| but by the medical association that
put it forth. She did it, earned more
money, saved it, went to Paris, and it
was there she met Pavlowa and Lou
Tellegan, and it was there she con-
ceived the idea of doing publicity, for
both needed it, being en- route to
this country. Both suggested that
she do it for them.
This was the beginning of the
work for which she had unconsciously
| trained. She resigned her position as
a school teacher, and began dealing
in printers ink for some of the lead
ing actresses and actors of the day.
She took charge of the press work
end of Nobody Home" Leave 1t To
, Jane" "0h, Boy" and scores OF
plays that have proven successes in
recent years, and is now engaged in
making the names of three Talmadge
sisters household words.
Perhaps her most interesting expe-
rience was whirlwind tour from the
Atlantic to the Pacific coast and re-
turn in less than six weeks as advance
agent for Madame Petrova, who en-
gagged in waking up the country to
the necessity of buying War Stamps.
Miss Livingston covered thirty-flVe
cities in forty days; visited one hum
dred and seven newspaper offices, ana
shook hands with 249 managing edl-
tors, city editors, feature writers and
motion picture editors. She visited
seventy different theaters to make ar
rangements for Madame Petrova's ap-
pearance, and in each house had to
submit to the managers local pride
and be dragged up and down stairs,
to the mezzanine parlors and back
stage to admire his theater.
She had lunch or dinner with nine