The New York herald., 1920-01-11
sContinued from Preceding Pase.)
pfPER.-As a medium?

PIPER.--As a medium?
KING.-We don't exactly means as
medium, but as a means of reaching the
inmates of publically maintained institu-
lions.
PIPER. There Is none bet
Ter, and We recommend it because 1t en-
ables us to dump more of your money into
one place with the least effort upon cur
part.
KIMMEL.--Do you favor the use OF
morning or evening newspapers7
PIPER.-Our staff is projecting some
very interesting Investigations of this sub
ject.
KiNG.-what have your Investigations
proved SO far7
PIPER. Nothing, beyond the fact that
the morning paper is a re-write OF the
evening, and the evening a re-write of the
morning.
K1MMEJ.-What are your theories on
street car advertising?
P1PER.-Street car advertising is little
nut of vogue now, but It may come back
when the women again wear long dresses.
KING.-Fiow can we encourage our deal
srs to do more advertising2
PIPER.-Supply them with copy that
will do them some good.
<IMMEL-Have you any statistics on
the comparative value of still and flaSh-
ing electric signs?
PIPER.-N further than that the
stationary sign is too slow and the flash
ing sign too fast.
rr-t 80 toll xvtrn
have you found to be most effective?
Observation-Disclosures today have no
value. The children Of this age are too
lazy to collect them and too wise to read
them.
K1NG.-What Is your dominant idea for
our line?
PIPER-Mr. Solomon. our merchandise
ing Moses. has already prepared a plan,
which | will illustrate to you by means
of this chart. Displays inannikin.) Now.
your majesty will see at once how pronti-
nently we bring forward the human inter
est inside of the problem. First, we Illus
trate the skin, the basis of our theme.
This covers the case completely, ours be-
ing skin game. Then, in order to protect
our dealers from nervous shock we have
q nervous system, illustrated by the red
and blue lines on the chart The strength
of our proposition is clearly defined by the
muscular. or strong arm treatment so
cleverly combined by our art and copy de-
partments But, to get down to the CUTS
Of the matter, I'VE select the organs through
which the bone skin-you of the product
unjust necessarily circulate. Here YOU see
we can keep our finger on the pulse of
trade and tremor of interest here point
ing to the brain) Is reflected throughout
the whole system. This let me say point
ing to intestines) is the table of contents.
There is an appendix indicated, though II
YOU don't like il may be cut out. On the
other hand Dumping ponter) the plan per-
mits you to elbow your way and so ii is
not footless. We have dissected the prob
lem to the point Of disemboweling and we
lay the whole naked truth before you.
In fact we get under the skin, as you
see, bu the backbone of the proposition is.
How much money have you got TO spend
for advertising?"
KINC;.-kimmel, how large is our advsr-
tisine appropriation for the coming year?
Notwithstanding to the last balance
sheet we have $4,000 for publicity, but not
damn cent for display advertising.
KING.-Do you think we can get away
with it?
KIMME,L.-We have been getting away
with It for twenty years. Why nervous
now?
KING.-Well, why we do not want to
make a commitment at this time. still, If
you can prepare for us q detailed plan and
schedule meeting each one of the fool OBJ
iectiCns of our old lady directors and their
wives; a schedule from which we can devi-
ate at a moments notice, and which you
will guarantee to produce a full column of
free publicity for each inch of paid space,
YOU may expect that we will do business
provided, some other agency doesn't get to
Ms over night
PIPER.-Yours is an account which we
will advertise as one we almost got.
PIPER.--Well. | swan, we must be gettn'
on. Geddap Pipers, 1t looks very good
good old publicity. full o duplicity. drop
in when you're over to the city again.
Walking Off