Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1920-05-10
AID CONVENTION
PROGRAM GIVEN
OUT BY BOARD
Speakers Chosen From Among
COuntry's Most Brilliant
and Successful Men.

The complete program for the .conven-
ton Of the Associated Advertising Clubs
Of the World. here June to 10, was
announced today by the board in charge
Of arrangements.
According to Jesse H. Neal of New
York, chairman of the committee, the pro-
gram is one Of the most forceful that
ever has been prepared for an advertising
convention.
The general theme for the convention
is "Advertising-HOw and Now" and
this idea predominates in subjects select
ed for special addresses and discussions
at both the general and departmental
sessions of the convention.
The general sessions will be held in
Tomlinson hall, opening Monday morn
ing, June :.
Speakers who have been asked to de-
liver addresses before the general ses-
fns have been chosen from the ranks
OF the most brilliant and successful OF
advertising and business men.
The value of the time of delegates at
tending the convention has been esti-
mated at $3.50 a minute and speakers
have been asked to prepare their ad-
dresses with This thought in mind.
Edwin #. Meredith. secretary of az
ricuIture and former president of the
World, viii deliver an address at the
Tuesday morning general session of the
convention
Mr. Neredith's subject will be The
Advertising Mans Interest in the De-
partment Of Agriculture"
Another important speaker will be
Walter E. Edge United States senator
from New Jersey, who will speak at
the Wednesday morning session on the
subject Advertising as a Nationalizing,
Unifying Influence"
The convention will open officially
Sunday afternoon with an inspirational
meeting in University park and at night
special church services will be ad-
dressed by prominent laymen.
The first general session will be held
Monday morning with the departmental
sessions in the afternoon, and the an
dianapolis centennial parade. which, il
IS believed, will be one of the most
elaborate parades ever staged in Indian
apolis, at S o'clock in the evening.
The complete program for the general
sessions of the convention IS as follows:
MONDAY MORNING.
-Tomlinson Hall, $50 TO l. so
Opening precisely at $3.50. Doors open
for admission or departure only be-
tween addresses
Session Subject-"How to Make the
Best Use of Advertising Now
Chairman-ReubeD H. DOnnelley. pres
ident Associated Advertising Clubs of the
World.
Special Opening Ceremony-By the
First Advertising Nan.
Advertising as an Economic Force.
BY Joseph French Johnson, D. ). C., dean
New York University School of Com
merce. Accounts and Finance and presi-
dent Alexander Hamilton institute.
''The How and Why of Buying Mo
X ives, by f. q. Weir, advertising man
Tar The Beckwith Company, Dowagiac,
The Economies and Economics of
4 product and Market Analysis by l.. ID
II. Weld, manager OF commercial re
fseqrch department Swift * Co, Chicago;
4 formerly president of business admins
\ rration. Sheffield Scientific school, Yale
presentation of memorial in honor of
the late William WOodhead.
quitting Longer Legs on the Adver-
Using DOilan'' by A. II. Duete. advertls-
3fDc manager Borden's Condensed Milk
i Company. New York.
How TO Keep Production Up with the
y Advertising by Selling the Advertising to
the Workers By Tim Thrift. advertising
manager American Multigraph Sales
j Company. Cleveland.
MONDAY AFTERNOON.
Department Sessions and Conferences
TO o'clock
Department
Agricultural Publishers association.
American Association OF Advertising
Agencies
Associated Business Papers.
North American Directory publishers.
Church Advertising department.
The Daily Newspaper department
Direct Mail Advertising association.
Financial Advertisers association
tfrahpic Arts association
Periodical Publishers association.
Poster Advertising association.
z$reen Advertisers association.
- nfereuCes-
4 conference Of advertising women
Pau-American division.
Retail advertisers conference.
Conference Of club secretaries.
MONDAY EVENING.
4 historical parade, celebrating the
! Tooth anniversary Of indianapolis, viii
take place. Arrangements have been
u'de for the delegates 70 view this pa
4 r-Ie from the statehOuse grounds
TUESDAY MORNING.
-Tomlinson Hail, 9:5U 10 II 80
Opening precisely at $50. Doors open
for admission or departure only between
addresses.
session Subiect-"Advertising How
and Now in Its Relation to Distribu-
q ton"
Chairman-Reuben r. Donnelley. presi-
n