White Pine news. [volume] (East Ely, Nev.) 1920-1923, 1920-11-21
ELY RESIDENTS BENEFIT BY
RETAIL PRICE REDUCTIONS


commodities have dropped somewhat
in price, and In many quarters the press
appears to be pessimistic as to the out :
look. In Reno, for example. during the
last week w. III. simmons a member
Of the Public Service Commission and
head of the largest wholesale houses
in the city, has been quoted as saying:
The people of this state. as in other
sections. will have to use lot of
judgment IL they wish to avert disaster
10 many of their local merchants. The
local merchant has had to carry a
stock that has cost him much more than
he ever paid before This will have to
he paid for and while he will reduce
his prices the latter will have TO be
gradual
THE public will not buy on re-
Ginning market, as has been proved over
and over again. A rising market al
ways brings out buyers. they fearing
that goods will go higher. but a de-
clining market works to the contrary
as the purchaser always figures tha.
lower notch Will be found.
Take sugar, for instance. TIVE
months ago I hardly dared to come
out as everyone met wanted 10
know what was the matter with sugar
They all wanted Ii and the price was
close to 80 cents a pound. People who
bought sacks of sugar at that price are
contented with a few pounds now, and
where we ordered carloads we now
take a less amount. The same Is true
Of rice and other necessities that were
at the high peak of prices. At the same
time did not tell the people that our
firm lost 5000 on ono shipment OF
sugar as 1t dropped In price In transit
and We stood the loss. We were also
caught In the slump OF rice, while cof-
fee also took a nick in the profits. 9th
er articles have been marked down as
the market falls aud will continue to
be reduced as the prices tumble.
1T is the small merchant OF this
state who is going to need the indul-
gence of the public. and IL the people
will give him q chance he will weather
the storm that IL already breaking
about him.
while my business keeps me In
touch with the grocer the same cond-
tlons must be manifest with other lines.
I know of one large Reno firm that has
sustained loss of several thousand
dollars en textiles. goods bought on
the high market and which are being
sold far below their original cost. This
ilrm. however. can stand such loss,
having provided for 1t. but II IL your
little fellow, who makes his living In
the small communities. that needs all
assistance and confidence.
: 'The people have had a taste OF pan
les In tho past. and they must confess
that they arc not desirable. II the pub
lie will Just continue its confidence in
the small merchant. stand the loss with
him. there Will be no trouble. but let
the public continue to hold off. send
away for their goods. take advantage Of
outside markets. then you are going to
have financial troubles with the mer
chants over all of the interior section.
''The purchasing public will have to
stand In for the next six months. and
II they do Nevada will come out OF
the difficulties with flying colors. but
let the trend OF trade go otherwise and
there Is bound to be some financial
crashes that will set the state and peo-
pie back
There is no denying .he fact thai
aii goods are due for n big tumble and
the wise ones are prepared. 1t Is your
small merchant who has been strug'
Cling along who needs home assistance.
therefore. J say. help him over the next
few months and give him chance to
help YOU az he has in the past"
A representative of the News called
on the various merchants In Ely and
after calling their attention 20 the In
terview with Mr.. simmons inquired
particularly as to local conditions This
brought out the fact that the residents
of this district are not only safe but
are particularly fortunate. The mer :
chants have been conservative and have
safeguarded themselves as far as possi-
BILE. thereby being in condition TO In
turn safeguard the consumer. or course
prices are coming down and this seems
to appeal 10 all. The merchant Is
ready for IL and glad 10 be able to
supply the consumer with all neeessi-
ties at the lowest price which the mar
kets of the country afford. This will
naturally be a benefit to the purchaser
and he will be glad to meet his mor-
chant or an equal basis. As to condi-
lions generally and just what the ef-
feet OF any decline in the markets or
the world will be locally can best be
grasped by reading what Ely mercha nts
have to say. The personal interviews
gathered by representative Of the
News follow
F II. West. manager Campton Com
mercial Company: II do not believe
the merchants of Ely Will be seriously
affected by any decline In market con-
.Iitions, because OF the fact that their
stocks are in such condition that they
can absorb any decline without lnan-
cial embarrassment. I believe grocer
les generally will decline gradually.
Sugar Is In a different position. 1t has
been much higher than conditions Jus.
tilted or demanded. This was doubtless
due to manipulation. and those matters
usually adjust themselves. We are FOR
tunate In that we did not pureahse ex-
tensiveiy on the high market. We can
now take advantage OF any decline
when making our spring purchases and
at the same time give the customer the
benefit of any drop in fall merchandise
I do not believe there has been such a
decline In prices as people think, The
true situation Is that the market has
not tumbled so much. but city mer-
chants carrying large stocks were
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