The Concordia sentinel. (Vidalia, Concordia Parish, La.) 1882-current, 1920-12-04

'Why should l buy oranges and
press out the Juice for the baby when
| can buy it already nader said Mrs
Housekeeper, holding up bottle con-
tanning a yellow beverage with fan
ciful name and the picture OF a dell
cous, yellow orange on the Label.
~This saves lots of work and is cheap
err. Besides, the baby likes it real
we'll"
"But this is not orange juice; 1t is
only an imitation" said the FOOD spe-
cialist, carefully examining the fancy
label. you said that your physician
told you to give the baby orange juice.
No physician would ever prescribe this
connection. Forget the picture OF an
orange and read the fine print on the
label. In that the manufacturer pre-
tends to comply with the provisions
of the food and drugs act by partly
correcting some Of the misleading fea-
lures of the label. You notice that
he does not call 1t orange juice any
where, but creates the impression that
1t is by the picture Of an orange, anu
the use of a fancifuT name which sug-
gests orange fruit. The color or the
orange is obtained by the use OF an
artificial dye. The only part or the
orange in this stuff is perhaps a MI
mite quantity Of oil pressed from
orange skin. or extracts from the dried
Deel. which carries the aroma ana
flavor of orange"
Not Getting Orange Juice.
"You mean to say my baby has not
been getting any orange Juice? The
doctor said he needed it more than
anything So wonder he stayed SICK" =
"The only: orange your baby gets
from this bottle: is the smell, replied
the. food seeeiaItst. Your physician
presctibed orange juice for the baby
because it CONTAINS certain organic
acids which have medicinal value ana
also contains vitamines which are es-
sential to growth. Your physician
prescribed orange juice because the
vitamines are lacking in sufficient
quantity in pasteurized milk. But
this concoction is essentially sweet
ened. artificially carbonated water ma
vored with a little oil from the pee
of the orange and colored to initiate
orange juice. 1t contains none OF the
medicinal qualities or vitamines o.
orange juice
This incident, which might occur IL
any city Of the United States, EN-
phasizes the warning recently ISSUED
by the officials of the bureau of chem
istry. United States Department o
Agriculture, to read carefully all la
bells on food and drug packages.
National prohibition has resulted Il
the market being flooded with sof
drinks, some of which are imitation
of various fruit juices and sold unde
fanciful names I'm order to evade,
possible, the necessity of stating o
the label what the product really i
Because of the deceptive nature
: the label on some of these product
the officials in charge of the enforce
ment of the federal food and drug
act have instituted proceedings to r.
: ouire correct labelling. In the meal
time, pending judicial decisions as
what is correct labelling Of these pro-
ucts under the law, some manufa
turers are continuing to put their q
n ceptively labeled products on the ma
L ket.
. Read Labels Carefully.
While the labels referred to a
:, grossly misleading on a casual readiI
such as is given by the average hous
: wife. they usually do contain stat
!, ments in a more CT less inconspicuo
way which will reveal to the caref'
4 critical reader the fact that the pre-
! uct is not what it purpOrts to
: These inconspicuOus statements a
:, usually placed on the labels for t