The St. Charles herald. [volume] (Hahnville, La.) 1873-1993, 1920-10-16
dotion Pictures a Silent Partner
of Uncle Sam in His
Export Trade.
CREATES DEMAND FOR GOODS
Latin People Disposed to Pattern Att
er What They See on Screen That
pIeases Them-Aids Live
Stock Introduction.

Washington,-Uncle Sam has as
silent PARTNER in his export trade the
motion pictures.
How the movies" are developing
trade and spreading confidence IN
American goods and American meth-
DDS, and creating an Americanlzeo at
mosphere which should prove 'he
strongest possible asset toward per-
manency of trade in South America
is told by DR.. Julius Klein, CONNER
cial attache at the American embassy,
Buenos Aires, who was formerly cn'ei
of the Latin American DIVISION ou-
reau of foreign and domestic COM
merce.
The Latin people, he points out, are
disposed to pattern after what they
see In the motion pictures that appears
to them. Thus the films have mace
them familiar with the appearance OF
American automobiles and of what
they can do. The movies nave Gre
ated q demand for American-made Oh
fee furniture by showing the fittings
of business magnate's office, when
the South American merchants III
their prosperity are eager to copy.
AS regards ready-made clothing
the South Americans, particularly IN
Cuba, have gotten into the haplt OF
ordering a suit of clothes like their IA
yorite hero wore in certain MIN.
Thus the merchants have come TO
stock up with good lines of ready
made clothing, which are very popu-
lar. The movies have had a ike Ell
feet on Industrial development.
! All this, Doctor Klein emphasizes
has happened naturally and has not
! been forced as trade propaganda.
Boom to U. S. Trade.
The more use that can be made OF
educational films introducing INDUS
tries comparable with their own indus
tries--such as agriculture, cattle-rais-
ing. mining-the more benefits TO
American commerce will result. Such
films can and should carry romantic
scenario, such as appeals most strong
" to the Latin temperament. with cut
FMS on our methods In industries SINH
lar to theirs. AS we show them new
and better method their confidence In
us and the output of our industries
grows cumulatively.
Germans and Italians particularly
have been thus endeavoring to ingrati
ate themselves in South American
countries, Doctor Klein says, and thu
influence of the Italians In the S0utl
American markets from an economic
and commercial viewpoint must b.
reckoned with.
American manufacturers of farm
machinery are now cooperating will
the Philippine department Of agricul
ture and natural resources, In an en-
deayor to arouse i'm the farmers O
those islands a true appreciation o
the possibilities by using such ma
chinery. Motion pictures are bein,
nrepared to show the most approve,
methods of cultivation, preparation o
seed. use Of farm machinery, harvest
ing and storing crops, and methods o
packing and handling where thes
processes are involved.
Aids Live Stock Introduction.
Introduction Of American breeds o
1--we stock and poultry into Sout
america, particularly Argentina. is t
be aided by the use of motion pictur
films prepared for this purpose by tn
United States department Of agricu
ture. These films also will shoN
American methods of breeding liv