The Canon City record with which is consolidated the Canon City cannon., 1920-02-12
Capital of the Mail Order House
Is Furnished by Its
Customers.
WORKS ALWAYS ON VELVET
Buyers Supply Money to support En-
terprises Competing With Thoss
In Which They Are
Interested
tCopyright.I


1t is a mighty nice thing to be able
to do business on the other fellows
money, but there are few people who
eAp do 1t. Probably the only bpsi-
ness men who. as a class are able
TO do this, are the mail order men in
the big cities.
Did you ever stop TO think-you.
who have ordered goods from a mail
order house and there are probably
few who have not done that at some
time or other-that you are supplying
the cash upon which the mail order
man Is doing business7 You are well
aware of the fact that your cash must
20 with your order If you expect to re-
stopped to think what that meansf Do
you realize that you are supplying the
capital for a business which is run
ming in direct competition with your
home merchants, upon whose prosper
ity you and your fellow townsmen are
dependent for a livelihood?
The ma jority of mail order houses
do not carry large stocks Of goods.
They do not have to. When the mail
order man gets your order, accom-
panied by the cash. of course, he can
take a part of your money and go TO
the manufacturer or the wholesaler
and buy the article that is wanted. The
rest of the money he can put down in
his pocket after paying his operating
costs, which are light when compared
with those of the merchant who must
carry a large stock of goods to meet
the demands made upon him
In Class by Themselves.
There is absolutely no other class of
men who do business on the capital
furnished by their customers. Even
the retail store which sells for cash
only cannot do this for he must carry
a large stock and in most cases must
pay cash for IL in order TO get prices
that will enable him to make lower
prices to his customers than can be
made by the merchant who gives credit
to his customers.
The mail order man doesn't need to
have any OF his own capital invested
in his business-or any large amount
of IL, at least, in proportion TO the vol
ume Of the business which he does. He
does not have 10 pay interest TO the
banks on money borrowed 10 help him
finance his business. The mail order
man figures that about one-half of the
amount he receives on any order goes
10 the wholesaler or manufacturer in
payment for the goods ordered. OF
the remainder part goes for postage,
printing. maintenance of office and
plant. insurance etc. What is left.
which is by no means an insignificant
part Of every dollar received, goes into
dividends to stockholders in the mail
order corporation. All this has been
done without any capital other than
that which may be required TO pay Of
fee, expenses.
Suppose, for a minute. that YOU did
business with the local merchants on
the same plan. Suppose that they did
not carry any goods in stock. that
when You wanted to buy something
you should go TO one of your home
merchants. look in his catalogue and
pick out an article that seemed 10 be
similar to the one that you wanted.
hand over the price as shown by the
catalogue and tell him to order Il for
Won. The merchant would take your
money and you would wait for your
goods until they arrived from dis
tant city.
Not So Anxious