The Wolf Point herald. (Wolf Point, Mont.) 1913-1940, 1920-03-11

the beef people apparently have beer
apparently favorable to permitting
this encroachment on the beef pro.
ducts without any effort at counter
acting them. But there are other
harmful agencies that have a dam
aging effect upon beef consumption.
Most any paper OF magazine contains
display ads of food manufacturers
and all of these are inclined to lay
stress upon the healthful quality of
their food products. They either by
inference or declaration exploit these
manufactured, 'predigesteo" foods
as taking the place of meats and as
surfing the health and longevity of
the and this draws heavily
from the consumption of beef.
But there is a worse menace in
the form of display advertisements
of quack doctors and patent medicine
dispensers. Their scare-head, dis
play lines, always set in bold type,
often advise against the eating of
meat. These ~scareheads often read:
Stop Eating Meat Cut Out Meat
Meat Is Running Your Kidneys etc.
Let beef producers not deceive them
selves. These scarehead appeals
have diverted many millions of dol
lars from beef consumption but they
have not contributed in the least to
the better health and vigor of those
who have been weaned away from
the eating of beef.
ut is the combination of all these
active agencies that divert the dol
lars, by the very millions, that were
headed originally toward the product
of the beef producers and to whom,
in a sense, they r%ightfully beyong.
But, unless the beef people have the
enterprise to undertake a rigorous,
intelligent and educational effort
that will be nationwide in ~its-scope,
these inroads on the industry will
continue. What We need is a real
campaign of education, employing
the assistance of skilled culinary art
lists that will gain the confidence of
the housewives and replace on the
menus of tables in this country more
frequently the delicate and healthful
morsels of beef that have been taken
away by these various insistent re-
formers.
How often have we observed in
he various publications, where a
is conducted in the interests
table economy that numerous sub
are offered for beef by some
expert and this has been so
that in many towns the at
ention has been so conferred on the {
food commodities and the So {
allied cheaper cuts of beef that oc- {
'asionally round steak, porterhouse t
sirloin have sold at the same
rice, owe the same counter. The {
mphasis has been placed on the high |
ost of porterhouse and sirloin and |
orced the call for the round and E
Their cheap cuts with the result as /
tated, that porterhouse and sirloin 7
ave been frequently overlooked, it
eing assumed that they were out of
each as far as expense vas concern |
d. This merely illustrates that by
n intense and persistent campaign,
Propaganda, if you please, the buy
lg public can be diverted from its
1oice, although its choice does not
lvolve the greatest expense. G
mo doubt such an effort would be .
elcomed by the consumers and the
eef producers would earn the last
g gratitude of the consumers. If
lch a campaign is undertaken and
'nducted wisely, we would have no 9,
eed of looking elsewhere for a mar =
1t for beef products" q
Mr.. Tomson said that he had no -
'ubt that the packing interests were g.
to bearing a generous :
are of the expense involved and :
at he believed, further, that the ~
-rious beef cattle associations also p
ould stand an equitable amount. e. e.
ne ease with which a campaign of &c
is sort could be put on renders a :,
niger delay unnecessary and unwar- 81
nted. ~
A resolution was unanimously -
by the convention, endors- -
g this suggestion, and it is to be '"
ped that a very effective campaign
ii be inaugurated.