Ashland weekly tidings. [volume] (Ashland, Or.) 1919-1924, 1920-02-11
THE BROADER VISION

past.
Ashland's future as a resort COM
munity depends upon what Ashland
does for itself. not only, but upon
what every community in the north
west does to establish the northwest
as the greatest tourist playground of
America.
A Minnesota farmer will no more
think of driving out to the Pacific
coast with his whole purpose that
of seeing the attractions Ashland has
to offer, than you would think of
going to Europe merely in order to
see the chopping block upon which
Marie Antoinette got it in the neck.
OF course Ashland and Southern
Oregon must have the goods to lure
the tourist to tarry here when he
visits the northwest. That is up to
us.
But it is also up to us to get in
the harness with every other COM
munity of the Northwest, big and lit
tie, in an effort to make the North
west tourist attractions accessible
and the tourists visit pleasurable
A few years ago this would have
been an impractical vision Even
now it may appear that Ashland's
part is a small one and that the lit
tie we can do will have small effect
But new spirit is peyading the
Northwest and a new cooperation is
evidencing itself Good roads, ad-
yertsing and allied development-in
these efforts the Northwest finds it.
self a unit.
In one important department of
the great business of attracting and
providing for tourists, Ashland has
found itself the pioneer and the
leader. In the movement for the
establishment of free auto-camps
throughout the West-and did you
know that 20 per cent of the au-
tomobile tourists camp-Ashland has
led. This leadership must now be
turned over to organizations with
the scope to direct future develop
ment along this line; but Ashland
will always remain the pioneer, and
can by continual effort remain the
model toward which other communi-
ties will look when seeking that
which is best in auto-camps,
Secretary Mowat has file at the
Commercial Club filled with letters
from all over the United States in
quiring concerning Ashlands auto
camp. Practically all commence with
Since Ashland is recognized as hav-
ing the best auto-camp" etc. It
is good for an individual and city
to get an occasional glimpse of the
impression one of its efforts is max
ing on the world. We wish we
had space to reprint all of these let
ters, Now they are beginning to
come from the broader organizations.
The Oregon State Chamber Of Cont
merce, in a letter beginning: "As
Ashland has the best camp ground
in the state, am writing you" etc,
announces that Portland is planning
a big camp and that the chamber is
taking up a statewide campaign for
more and better auto-camps, and
seems to profit flom Ashland's eX-
perience. Universities. park super
intendents and commercial organiza-
tions by the dozen are writing for
information on Ashland's camp.
l.. Il. Warford, prominently iden-
titled with the Goodrich Rubber
company touring bureau, the Seattle
Chamber of Commerce and the
Northwest Pacific Tourist associa.
tion-the latter the biggest and
most comprehensive organization of
its kind in the West, which is sup.
ported by several states and the
Province of British Columbia; Ore.
gon donating $4,000 a year to its
Work-has been in correspondence
with Mr.. Mowat for come time. be- T.
came nightly interested in the Ash I.
land auto-camp and Indirectly .
through it conceived the idea of "A
wide campaign for more and better
auto-camps, Mr.. Warfords latest
letter indicates that such a campaign
may be waged in the near future. His
letter and Nj. MCwat's answer fol.
lows:
Mr.. Lynn D. Mowat, Sec,
Ashland Commercial Club,
Ashland, Oregon.
My Dear Mr.. MOwat:-
You are to be congratulated on
your securing the entire front page
of the Auto Section of last Sundays
Portland OregOnian, featuring your
splendid camp site prominently and
thereon.
Through our Seattle Chamber OF
and the Northwest Touring
Association we are now fayorably
considering the matter of conduct
ing an energetic campaign, in order
to interest the towns, cities, and COM
OF this section Of the United
International Pacific Northwest
country to establish, provide and
free camp sites for visiting
Very truly yours,
l.. Il. WARFORD.
Travel and Transport Bureau.
Answer
Feb. Z, 1920.
Mr. L. f. Warford, \