The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1920-08-12
LET'S CONCENTRATE.

In the July number of Steam Shovel
and Dredge, published at Chicago. q
correspondent from Florida sends an
item from Mulberry, in which he
says: Although the atmosphere is
somewhat suggestive OF equatorial
Africa, the work is going on in sat
isfactory way"
Commenting on this, the Tampa
Tribune says:
The latter part of the sentence re-
flutes the first part entirely; for II
the work is going on in a satisfactory
way then the atmosphere lacks a
great deal of being equatorial Africa
Doubtless the writer. used the express
sion merely to indicate IL has been hot
weather here. 1t has been; but II is
cool in comparison with nearly every
out OF state station this side Of the
Canadian line. The daily reports from
the weather bureau show that month
for month, and all the year through.
it is more pleasant in Florida than in
any other state; and the pleasantest
part OF Florida is this west coast and
its neighbor section bordering IT,"
Another thing that is not generally
considered in Florida is that the north
west section of the state along the gulf
coast, particularly here In Pensacola,
not only compares favorabiy with
other cities of the United States. but is
so much cooler than other Florida
cities TO the south of US, that when
the good roads are completed which
will link together every section of this
great state, instead of hiking off to
Chicago, or Denver, or New York, or
any other great city for the summer.
they will get in the old Ford, turn on
the juice and hike over here for dip
in the gulf of Mexico.
During the past few days it has
been cool almost everywhere in the
United States. Few very high tenn
peratures have been registered. Chi
cago registered "a Tuesday, but so did
Pensacola.
During the recent hot spell Chicago,
Denver Pittsburg, Kansas City, CAL
weston, Cincinnati, ST. Louis, Boston,
Des Moines, New York, Salt city, To-
ledo, and many other cities registered
much higher than Pensacola, the DIFF
ference in temperature ranging from
two to ten degrees.
sacola's climate. There is no question
about the joys of surf bathing. What
is needed is development of what we
have.
Every now and then a great hue and
cry is made about the establishment
of new industries in Pensacola. What
we need to do is to make the best Of
what we have. To concentrate on
~, oil
ready been investeda and carry these
to a successful conclusion.
If Miami, or Jacksonville, or st.
Petersburg had the summer climate
that Pensacola has. those cities would
be spending thousands of dollars to
advertise 1t. And why? Because.
after the people get over here. how
are they going to get to the Gulf
Beach?
What we need to do is to finish the
jobs we have started. One of these
is the gulf beach highway AMI ire
completion of a great resort hotel on
the beach. Because we are interest
ed in industry. we do not want To for
get the appeal we must make to pleas
ureseekers. If we want capital TO lo-
cate in Pensacola, we must give them
some kind of entertainment that is
unique. If spin over a good road TO
the Gulf Beach and dip in the Gulf
of Mexico will not put new Zsst into
them. nothing will.
We all remember the story of the
way to cook a hare. First catch your
hare. The way to interest a capitalist,
is to first catch your capitalist. Al
good li-the-year-round hotel on the
Gulf Beach would catch many a capt.
talist, and once caught, with Pensa-
cola sand in his shoes. he would soon
know Pensacola for what it really is
the greatest port on the Gulf Coast
IL not in the entire United States.