Keowee courier. [volume] (Pickens Court House, S.C.) 1849-current, 1920-05-19

cefyed in the drive. EAEafnFsEV%sst
ting the drive in May, sthesh0ftaafS "
the summer months were sure IN he
avoided and the work certain 4nshe
done before the national cDrtyani{3nn
in September.
While the immediate obtacfiya%of
the drive Is one million new man
bers, Its scope is really unIinaItad
The figure-one million--is soniy
arbitrary. 1t is extremely iike1ySthe
Legion may exceed that fgure8i'hen,
TOO, by means Of an intensive 5and
informative campaign, every pros
pectiye member in the land VIII + |
educated and instructed In Legion
principles. This means at ss1easf q
start after every eligible mans3and
they say the secret OF, good adVertfa-
Ing Is keeping everlastingly att.
The campaign will have features
all Its own. You have become aaslitfIe
fed up" with drives" Thew have
been 80 numerous and SO varied You |
have been asked to contributssto the
cause Of the Suffering Tom Cats $nnd
The Little Wildfowers, whetI.J il Won
were interested in Tom Cats and
Wfldfowers or not. This drive will
be characterized by the fact that Won
VIII be Interested. 1t vitality concerns
YOU: 1t concerns your buddfes and
comrades. 1t Is a concerted effort to
get in those who should be in-men :
who have known all along that their
place vas in the Legion-perhaps IN
as great a measure as their place was
In the service when the war was on
but who have put it off and told
themselves that there was no hurry.
This campaign Is to show themsthat
there Is a hurry.
Again, the drive will be unioue IN
hat the public will be interested-
immensely so-but will not be called
on to contribute anything more than
It's moral support and good VIII. The
American public will be with us,
It's to be a straight goods drive
nothing phony about it; no false hur-
rah. We haven't time for much Of a
preliminary barrage. We are going
over the top with q light advance
preparation and fight it out as we
go. 1t will be honest because every
new member taken in will put IN
mis- yearly dues when he signs the
application card. 1t might be easy
enough to go into the highways and
byways and say, Forget about the
money; make that good on payday"
But that won't do. For the Legion
has found out that the man who
doesn't pay his/dues Is the man who
doesn't like to take part in activi-
ties. Not only the money is lost. but
the mar as we'll.
1t is going to be a drive of the
rank and file. Make no mistake
about that. Not only are the Legion
leaders unable to take over q great
amount of direction, but there actu-
ally Is not time to take it over. Here
Is a job to be done at once. Head
quarters has just enough time to
pass the word along and point out
the detectives and set the zero hour.
10 be a success every single and I
individual member Of the Legion
must make 1t his drive and put into
1T everything he has.
1t will be a campaign Of personal
solicitation. Every man mustzstalk |
personally to prospective members
and explain why they should be in
the Legion. A million dollars spent
on publicity might fail t. convince
jim Brown, who lives next door to
you, that he should quit talking
about 1t and actually get in the Lee
gion. But you can go to jim and
clutch his lapel with one hand and
thrust a membership blank at him
with the other, and show him where
he has to come or in now. The gang
wants him. You want him. He Is the
sort OF fellow the Legion needs. He
needs the Legion. Personal solicita-
ton will get him. And that is the
only thing thst will get him.
Plans are Sc laid that no prosnec-
tive member should escape solicita-
ton. The Legion knows how MANY
are missing, and individual members
throughout the land know who thew
are. Every n of these prospects,
should and must be reached by soli-
citation. This being the case, there
really Is no 81 why more than n
bare minority should fail to come In.
A million?-why stop at a million?
We can go ahead and take detectives
ahead Of our schedule. It's up to you!
In addition to this personal solicit
tation there will be publicity. This
will be the artillery support. We
couldn't get along without it, but,
AFTER all, 1t Is only an auxiliary arm.
The publicity will be both general
and particular-that Is, it will be
national, as handled out of National
Headquarters; and local, as handled |
by your post and you. It will include
newspapers, motion pictures, thea
tres, three-minute speakers, bill
boards, telephones, sermons, street
cars-every known vehicle of pub
licity, and perhaps a few that are
new under the sun.
Some Of this work will necessarily |
be handled by National Headauar-
ters, as has been said: but here.
again. the bulk Of the job is up to
you. Truly this, too, will be a war Of
platoon leaders and buck privates.
This publicity will be immensely
valuable, because it will show the
nation what we ART accomplishing