The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1920-11-27
CALAMITY H0WLERS
FOR A PRICE

called at The Silver state ofiice yes
terday morning to exhibit a piece OF
advertising matter he had just taken
from the postofice. 1t solicited ~
for a two-months subscription for a
certain daily newspaper published in
New York City. Among some start
ling extracts quoted to make this
publication appear valuable and de-
sirable to a reader In Nevada, are the
following:
Australian exchange muddle VIII
last months, Association of Australian
Banks in London thinks"
"McKenna visions bankrupt world
or disarmament"
Feel French exchange will decline
further"
These cables" says the postal-card
solicitation, together with a two
column story on the New York State
Credit Mems Association, appear il.
(name of paper) of November 10. This
is typical of the worldwide credit
service furnished daily by the ,
and is the reason most credit men
consider the - their best daily
source of information"
Here is a glaring example of men
bowling calamity for a profit. The
Credit Mems Association may be a
good thing, but-does anybody love a
credit man? His job is to look for
evil in fellow human beings, and that
is a destructive job. But for a news
paper-and a metropolitan newspaper
at that-to howl calamity broadcast
and glory in it, and ask people to
subscribe to 1t and for it, is an amaz-
ing thing.
Among newspaper men in the East
it was believed the peak of advertis-
ing business for some years to come
had beer reached last year. Yet fig
Tres compiled last week by The
Estate. which is an authority
In newspaper circles, show that the
eleven great daily newspapers in
Greater New York had, every n OF
hem, done more advertising business
n October, 1920, than they did in
October, 1919. The Sunday news
PAPERS increased the number of pages
last month 10.6 per cent over
he pages printed in October a year
ago. This does not look as though
business men of the metropolis were
anticipating a bankrupt world"-not
light away.
Frank H. Little of the George Bat
Agency, retiring president of the
Jew York Advertising Agents Asso-
iation, addressing a joint gathering
# newsprint manufacturers and news
,aper publishers in New York last
week, said at would be a poor guess
hat failed to provide as much news
PAPER stock for use in 1921 as will
lave been used in 1920. Among adj
rertising agencies there is not, from
'eports we have received, a tendency
o gloom, but rather a tendency to
ace a situation and be on our toes;
md, generally speaking, the adver-
User is looking at it in this way, too"
Charles H. Sabin, president of the
Guaranty Trust Company, said:
There is so much in the present
situation to inspire confidence and
hope for the future hat it is little
short of criminal for anyone to paint
he picture so blackly, through either
or intent, hat vital facts
ire obscured."
Any amount of quotation might be
made from utterances of real inan-
.iers who have no gloomy foreboding
Tor future business in the United
If Nevada people are receiv-
ing the pessimistic advertising matter
referred to, the advice of The Silver
State is to burn it up without a Sec
ond thought. The newspaper taking
his questionable means of soliciting
subscriptions should try advancing its
good features-if it has any. 1t is not
/ well-known sheet, and its present
methods will not enhance its stand
ng.