Omaha daily bee., 1920-02-22
Latest News Of the
!. ! Automobile World
From All the World
By F. ED spooNER.

4 uliNCi or iaSHiS SdiS III carly udg
of the Vanderbilt race on long Is
land and at Savannah, is now con-
nected with the wholesale depart
ment OF the L. II. Rose Chalmers
company at San Francisco, ,
Jack Alspaugh of Cleveland,
representative of Motor for about
| 10 years, is reported to have joined
the staff Nof the Class Journal COM
pany for WHOM, it is said, he will
open an Office in thes south.
\ H. c. Bradheld of Detroit was the
choice of the National Association
of Motor Truck Sales managers as
their executive secretary. Had Mr..
Bradheld accepted the honor De-
troit would have been the headquar-
ters of the association. ~
]. Henry Smith captured the
Lafayette car for Chicago, accord
ing to announcements made by d.
Mccall White and E. c. Howard.
! Associated with Mr.. Smith will be
Harold M. Plamondon. The new
distributing company is now seek
ing a location
Fred M. Randall company, ad-
vertising agency with Offices in De-
troit and Chicago, have been re-
tanned as advertising and sales
counsel by Dan A. Burke, Chicago.
Mr.. Burks was recently made presi-
dent and general manager of. one
of the newer, large subsidiaries of
the General Motors corporation,
and will shortly place i. upon the
market complete line of motor
cars, plans for which have not yet
been make known to the trade Mr..
Burke has for many years been the
Chicago distributor for Buick cars.
Announcement is made that
Lloyd ]. Bohan, who for the past
three years has beep connected with
the Gurney~Ballbearing company, of
Chicago, has joined the Torbensen
! resentative in Chicago and western
Territory.
There is confirmation now of the
taking .over Of the Crane Simplex
company by the Mercer Motors
company interests. but all facts are
not available. Mercer, with the
Locomobi!e also under control of
the Elmen S. Hare interests is
gathering together mighty organ
ization for the east 1t takes a
strong position in the field Of high
er-priced cars with the three lines.
Henry Lansdale, at New York, first
intimated that the Simplex had~been
added to the group.
Frank C. Miller, Michigan repre-
sentative of the Otis Steel company,
Cleveland, O., whose temporary Of
flee is at the Hotel Statler, left for d
trip to the mills Saturday, January
81. ~
Entries for the first National
Motor truck reliability contest to
start out of Omaha probably the
first Monday in June, will close May
|, according to General Manager
Charles P. Root, who left Chicago
Tuesday, February 3, to visit inn
portant points on the 2,500-mile
route, where arrangements to ac-
commodate the participants in the
great contest must be made and
where chambers of commerce have
asked for the visit of representa-
tive of the contest. Arrangements
for the tour cover mass of details
all of which Mr.. Root plans to have
done long before the start of the |
pathhnding trip in May.
J. E. Morehouse, who>was man
ager of the Detroit branch of the |
Scripps- Booth Motor Car company,
is now assistant to William O'Neill,
general manager Of the Stromberg |
Motor Devices company, Chicago, |
and will make his home in the |
Windy City.
w. MacKay White has disposed
of his railway supply business in,
Chicago and has been appointed
for the western states for
the Columbia Machine Works and
Malleable Iron company OF Brook
'ynA
Harry Caldwell received shortly
after the annual banquet of the Ma
tional Automobile Chamber of Com
nerce the offer of theater. for show
week of 1920 for the ,presentation of
any play prepared by himself and
Fred Dayton for the benefit of the
people at the show. The playlet
"Old King Cole' made a, hit with. a
theatrical man who was guest of
he evening. r
c. A. Coey, veteran, has returned
% Chicago's automobile row after !
in absence of five years spent as a
successful farmer. The lure of the
motor car in business would not
lown and Mr.. Coey <took on the.
distribution of the Templar car and
S again in harness, less debSnair
han of old as would be natural
after five years ! of farming, but !
.eady to once more mako his name
and business nationally known.
In casting round for a referee for
he first National Motor Truck ne-
liability contest to be run out Of
Omaha next June Captain Eddie V.
became the universal
.l1oice and that the captain. may ac-
.ept the honor seems certain now.
As. referee Americas Ace of
Aces has been success at the I'M
lianapolis 500-mile race and in
other contests held on the Pacific
coast.
Charles E. Baker, of the Baker
'isk company, distributors OF Lib
.rty cars, is now in southern Cali
ornia. The past commander of the
Detroit Automobile Dealers asso-