Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1920-10-08

The three other Boston Sunday newspaper the Sum-
day Globe the Sunday Herald and the Sunday Adver-
tser all publicly that their retail price will
advanced everywhere in city and country to ten QO)
.ents per copy beginning next Sunday Oct. 10, 1920
The Boston Post has no disposition to criticse its
esteemed contemporaries for taking this step. But
for ITSELF does not feel justified in taking such
ton at the present. me There will be change in
the retail price of the Boston Sunday Post which
mains at six CO. cents per copy in Boston and vicinity
and seven CD cents per copy in the country
is true that there have been very large increases
the cost of producing newspapers Prices of newspapers
have already been advanced considerably to meet these
conditions. The Post management does not deem
further advance necessary at the present time.
The Post does not like contribute to increasing the
High Cost of Living to it's multitude of readers. be-
eves that at present the tendency is in the other
direction The recent big reduction in the price of va
Gus motor cars silks wheat cotons wooens sugar and
many other commodities indicates the trend OF the
times It is very important for the welfare of people
generally to get back to more moderate basis Of
prices. If necessary the Post is prepared to operate
loss for while rather than to increase the burdens
the public.
From circulation pont4of view ten-cent price fora
Sunday newspapers naturally and almost invariably in
wolves loss of readers. This means that the
papers influence is restricted and that there is de-
creased response to advertising in its columns. 1t
distinctly to the disadvantage of the advertisers to
have Sunday newspapers advanced to ten cents per
copy It would be much more to their advantage to
pay little more if necessary, for increased circulation
and increased productiveness of their announcements
The Boston Sunday Post has always allowed liberal
margin of profit to the newSdeaers and newsboys who
distribute it to the public Beginning next Sunday,
Oct. TO- it will somewhat increase this margin and at
the same time it will allow maximum of five per cent
returns of unsold copies thus dividing in equitable
manner the inevitable loss in the fuctuation of
paper sales, due to and weather conditions The
Post appreciates the difficulties which newsdealers and
newsboys; everybody else in business, have had TO
meet of late 1t will treat them as literally as posi-
BILE, and in return asks that they maintain in good faith
the established price of the Sunday Post Their increase
of sales will afford them profit than if they should
try to secure undue profit on the sales of fewer
copies.
The PoPst urges it's readers not to pay over the
tabished prices of the Daily and Sunday Posts e..
two cents per copy for the daily edition and six cents
per copy for the Sunday edition in Boston and vicin
ity and seven cents per copy for the Sunday edition
the country-uness in exceptional cases the delivery
unusually difficult and expensive In of unusti
able overcharges Post readers requested to notify
Mr.. f. j. Mcguire, Circulation Manager of the Post,
who will endeavor to rectfy the matter.
THE BOSTON POST.