River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1920-09-16

lOI tiiS OSllSht w Oil VI JiiSlil' 1911
it desirable that the best practices
and the best methods of all of them
be studied in order that economy of
time and effort may be made by all?
Isn't it necessary that ideals that
have proven profitable in use by each
shall be developed into common con-
science, for the benefit of all? These
things can be done through organiza-
tion; they can not be done without it.
Two Kinds of Brokers
There are two kinds of real estate
brokers-one works for commissions,
the other for the interest of his eli
ents. One talks up values, the other
works them up-by constructive
thinking and acting develops real
reason for their going up. One gains
the enmity of the owner who lost fol-
lowing his advice, the other earns the
esteem of his clients and permanently
holds their business, because he de-
serves it.
One is the parasite, feeding on the
confidence of the public, ultimately
destroying that confidence by his ac-
tions, until all real estate men along
with the public on whom he preys
are forced unfairly to share his fail
ure with him. The other fights for
his clients interest; Wages war on
parasitical and unfair methods; and
in time by constructive work brings
back again to life the confidence
which real estate, properly purchased,
rightly deserves.
The first type, under the operation
of our license law, will soon, please
God, cease to exist among our number.
Let's see what is ahead worth wniie
for the others to do, and if there is
need of organization through which
to do it.
Things i'm the Foreground
First of all, from purely selfish
standpoint, bearing in mind all the
time that if we are not fair we shall
not hold together nor succeed, and
that if we fail through desire to put
through unfair acts we shall at the
same time lose the power to accom-
plish those things which are easy to
accomplish and which all agree are
fair and necessary; first of all, then,
in a spirit of benevolent selfishness,
if you please, what can we do for
ourselves?
What is a fair commission, from
the viewpoint of both owner and
broker? How should it be divided
between two agents, one representing
the owner, the other the buyer?
Should the agent have written exclu-
sive authority to sell? What is a
proper form of giving authority to
sell, both exclusive and non-exclu-
sive? Can uniform forms of convey
ance be MISUNDERSTANDING deed,
deed of trust and accompanying note,
exchange agreement, deposit receipt,
and other similar necessary instru-
ments-can these be developed in
form, and with the approval of your
Commission be universally used, so
that all parties shall deal with con-
fdence, and the loss of time and effort
that multiplicity of forms causes, be
eliminated?
Can code be framed that will be a
-. Il 70 oil oct % a
brokers in the conduct of this bust
ness, with their owners, and among
themselves? Can the problems of
@'what is fair rental and will
building costs reduce or increase" be
answered by the QUESTIONABLE method,
or by study on the part of experts, for
our guidance and that of owners
whom we represent? Can the office
methods of individual successful real
tors who have been years in the real
estate business be transmitted for the
benefit of those whose experience
has been more limited?
Can a spirit of comradeship and
illIcIcSG DS eAAiO'6
ourselves with enhancement of pleas
ure in our work and profit to our bank
accounts? Can a higher and more
scientific knowledge of the principles
underlying the development of real
estate values be developed by conduct
ing course on "The Fundamentals
of Real Estate" in the University of
California at Berkeley and at Los
Angeles, and through extension
courses in all other parts of Califor-
MIA? Can the present tremendous
problem of congestion in our cities,
with its accompanying danger of high
rents and accusation of profteeri~@
be solved by an aggressive Gown
Your Own Home-and Build Now
campaign, conducted simultaneously
n