New Ulm review., 1920-12-22
LARGE ELECTRIC SIGNS
FOR LOCAL. MERCHANTS
Several Business Places Have Re-
Gently Been Equipped With
Modern Advertising Features.

Minnesota street is putting on
metropolitan airs of late as the re-
suit of a number of our merchants
equipping their places. of business
with large electrically lighted signs.
One of the largest and most I'M
posing of these has been installed
on the front of the elegant new block
of the Buenger Furniture Co. on
North Minnesota street. This sign
is about 10 feet wide at the top and
over 16 feet high. The cross section
at the apex bears the name "Bueng-
err from end to end, while the word
Furniture in large letters fills the
space on the horizontal portion OF
the advertising feature, and the
bottom of the sign contains the word
Go" The large letters are filled
in with opal glass panels, which at
night are lighted up with numerous
electric globes concealed in the body
of the sign, which automatically
flash on and off. Ai
Additional electric signs have been
installed by Andrew Saffert for l is
meat market and for the Hackbarth
shoe store, now owned by Dahms q
Lindemann. Mr.. Safert's sign was
installed Saturday. 1t is about 6x7
feet in size and very appropriate.
1t shows fatted beef, outlined with
vari-colored lenses. The word
Meats" in large letters shows up
prominently inside the outline, while
a panel underneath the beef contains
the name "a. Saffert'. This sign
is also arranged so that the lights
will flash on and off automatically.
The Hackbarth shoe store sign is
about 5x7 feet. The word "Shoes"
is the only part Of it and will be lit
up at night, while the firm name
"Dahms & Lindemann" is painted
on panel above.
A modern new electric sign for the
New Ulm Steam Laundry is expected
to arrive daily.
Three other local business places
have been provided with electric
signs in the recent past. They are:
P. ]. Eichten's shoe store, the Grand
Hotel and Sedgwicks' news stand
Mr.. Eichten's sign is in the shape of
a huge shoe, some eight feet long and
six feet high. Aside from the word
Shoes in large letters it displays
the proprietor's name. The arrange
ment is such that the lights flash on
and off automatically. The Grand
Hotel sign is eight feet long and
about four feet high and contains
the name of this popular hostelry,
while that in front of 'Red's" aes-
tablishment on First North street,
between Minnesota street and Broad
way, flashes the words sNews' I'd
Shine 1t is three feet long and
two and a half feet high. " ss#
The Everling Electric Co. placed
the signs for Eichten's shoe store,
the Grand Hotel and Sedwiek's news
stand and will place the one for the
New Ulm Steam Laundry. The signs
Of the Buenger Furniture Co., An
drew Safert's meat market and the
Hackbarth shoe store were ordered
from the Ulrich Electric Co.
Another attractive electrically light
ed advertising sign has been installed.
on the front of the Radke Implement
Co. building on North Broadway
1t is in the shape of an auto, 10 feet.
long and two and half feet high, with
the word Garage" in large letters
across it's center. At night, certain
portions of the car are brilliantly
lighted, making striking appearance.
Miss Emma Grams spent Sunday
at her home in NicOllet.