The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1920-02-29
NDo Electrically" Is the Slogan of the Modern Housewife

parks ana drives. For each dtffer-
snt system OF lighting 10 usually re-
auired.
The merchant In the business Sec
ton wants much light 10 attract pso-
pie 10 his street. The house owner
In the residential district IL not con-
csrned % much with the attainment
OF exceedingly bright illumination a.
with the proper distributes OF lights
allotted TO his section. In pubic
parks and drives ornamental nxtures
are required that give comparatively
high illumination SO that the ROADS
the public value OF lighting must be
considered.
Proper Lighting Plans
The lighting OF q business section
must be governed by business con-
siderstions. IL must be brilliant. so
that people will be attracted to the
business streets, yet IL must BIO uni
form TO give the best results. The
equipment must be decorative by day
SO as not TO mar a fine street.
Some business men maintain that
the front OF a building should be
Illuminated as well as the street
That 10 true, but ordinarily only
within limits The proper ana ade.
auate lighting OF the street should
not suffer. Good effects can be OBJ
tanned by employing pendant lamps
that throw most OF their light down
ward and outward and enough up
ward to illuminate the front or q
building, particularly IL an upright
lamp be used In combination with tho
pendants.
window display lighting and the
electric sign are essentially adverts-
ing agencies. Sign lighting attracts
attention to the store. window light
ing to the goods displayed.
Electric signs Draw.
Properly placed electric signs draw
people to a street, especially II they
tower high above some roof. But the
roof signs will neither illuminate the
street nor induce people to pass d.
rectiy by the particular stores over
which they are mounted. On the
other hand, IL they are placed low
enough to illuminate the street they
cannot be seen from a distance
Hence they lose in advertising value
All of which shows that electric sign
lighting cannot take the place or
street lighting, Each serves its own
purpose.
: window display lighting will at
tract people II they are close to H..
1t has no distant influence. 1t Is In
tended TO induce the passer-by to look
at the wares displayed,
Post lighting attracts people to
street; electric signs emphasize GER
tain stores or buildings; WINDOW.
lighting leads to the inspection Of
goods in a window. Each method
helps the other. but the basis of all
is fighting.
Lightin& Residential SeetioaA.
The problems in lighting a resi-
Dental quarter are various. Usually
there are trees. Accordingly, the
lights must be 80 hung that the
foliage will not interiors, with the
proper, illumination OF the street. The
choice of lights may be difficult IL
funds are limited. Again the char
acter Of the lamp-posts will depend
upon the amount Of money available.
Still il is astonishing what remark
ably artistic results can be achieved
with small funds.
A park IL q municipal ornament.
Therefore its lighting must not only
be adequate but decorative. A row of
ugly lamp-posts is no moro appro-
pirate in a park than red tie in a
ball room.
To illuminate a park or drive ade-
quately, so that automobiles and car
riages can find their way. so that
paths and walks may be safe. and
SO that the best decorative effect is
obtained is no easy task.
Call Landscape Gardener.
Then the lights must be placed with
the good Judgment Of q skilful land
scape gardener The topography OF
the park must be considered. II the
drives are curved, the lights must
be placed to emphasize the curce. Not
only is. the effect good but the au-
tomobile driver knows which way he
must steer in order to keep the road.
Glare. of course, must be avoided to
make the road safe at night, which
means that a few high candlepowers
placed far apart and low would be
dangerously Inappropriate.