Free trader-journal and Ottawa fair dealer. (Ottawa, Ill.) 1920-1927, 1920-03-09
BUICK SALES CHIEF.
WRITES COMMENT.
ON CURRENT EVENTS.
GIVES SOME GOOD ADVICE OIL
SAlESMANSHlP -- PEOPLE BUT
CARS NOW: THEY DO NOT
HAVE TO BE SOLD UNDER
PRESENT CONCITlON3.
BY e. T. STRONG
CHick Sales Manager

'I-Jith tDdItN manager.
When man goes into an establish
ment to transact business he pays .
high compliment 10 it, because by hi,
very act he expects to receive court
e0ns treatment ana it docsn't make .
great deal OF difference whether he !.
looking for goods, service or merely
information.
any organization planning for the
future will see that the man who
meets the visitor VIII return The com
pliment by showing a sincere deshr
10 be Of real service Ana the ati
tude OF the salesman will not be
changed should he lind that he is an
tor. The conscientious salesman
with any degree Of foresight will al.
ways BE- courteous.
Rnt in virtually every line Of Msi-
ness today ovcrsOld conditions have
tended To break down the morale ui
statesmen. because 1t has been \
great deal more difficult to obtain
goods to sell than il has been to sell
them, many men in various organiga.
lions nave assumed an Indifferent air
toward customers and prospective
customers They seem to show HUI.
care whether the man buys or not.
They know that hey Will be a3le t.
dispose OF what they nave to sell -.
day
The truth OF the matter is. as e.ery
Keen merchant knows, that keeping
awe the practice of courtesy is 4
thing Of much importance in bus.
ness. As We have said before. il IL
not enough thai the head of the Is.
adjustment be courteous. but this
sound business practice should extend
to every man connected with the Oh.
ganiza ion
Ther is an instance of man who
wanted 10 transfer his account to ! /
new branch Of bank near his office. |
He had considerable amount q" |
money TO deposit. but when he asked |
ior an explanation of the banks pol, |
ICY in regard to several points he was |
treated 50 curly and coldiy shat he
left the branch and took his money
along with him
The branch not only lost this par,
tlcular account but a dozen or So
others, which would have gone there
lad not the man odd of his exne.
FENCES. There is no telling how
iluch TINS bank would have been re
'ald III financial returns had one mem
er OF the branch realized what he !
,as doing ,
Business courtesy is social courtesy. I
kept for few minor differences in !
FETAL In either case it is a question
II good villa question OF making OF
osine a friend
consider the man who enters q
lore ana finds that there are Others
head OF him, 1t would only take
minute Tor salesman or clerk to tel
nm that he cannot be taken care of
lSht away and politely MAKE him as
comfortable as possible while waiting.
There Is scarcely man who would
ri Il friend or even Il caller stand ON
rs doorstep for any Length OF tim4
ust because he had other cumpany.
ne customs OF social courtesy die.
ate better practice than that Itt ,
oW often one enters 4 place Of husi.I
FS& ana is me- with on attention
hatAoNer There are any number Of
asses where customers who are forced
o patroniHc an exclusive dealer O"
gent are auXiously awaiting the time
hen they can purchase what they |
ant elsewhere.
Just at this time. when The demand
II motor ears is tar In excess of tho ,
uppiy, there Is, generally speaking, =
cry little selling being done. peor!rI
"A Inns l..