The county record. [volume] (Kingstree, S.C.) 1885-1975, 1920-12-30
RAILROADS NOW
Use POTATOES
SOUTHERN VANS INTRODUCED
ON A. c. L. AND s. A. L.
DINING CARS

rioicifCSD AcC. IG.-lne SOuLnerQ
sweet potato, or yam, seems on the
verge of coming into its own under q
plan of advertising and introduction
which has been adopted by the Sea-
board Air Line ard the eAtlantic
Coast Line railroads, who are now
using it on their dining cars, G. A.
Cardwell, of Wilmington, N. c., argi-
cultural and industrial agent of the
Atlantic Coast Line railroad, and J.
board Air Line and the Atlantic
ment agent of the Searboard Air Line
railroad announced here today.
Superintendants Of the dining car SER
vices of both Of these lines have
ordered generous supplies O.. porto
Ricas," Nancy Halls" and Gtker well
known commercial strains Of the
Southern yams, for the preliminary
trial Of this edible on their mrs.
These potatoes will be served cs-
pecially on the diners on the main
lines, North and South, where they
may be introduced first hand to the
thousands of tourists wno annually
traverse these roads and patronize
N. Mcbride of Florence, develop
yams are procurable on the Atlantic
Coast Line diners, travellers report on
arriving here after having scanned
the menu of the dining car.
Objection to using the Southern
yam on the diners was found first BY.
the superintendents on the ground
that the Northern tourists would de-
mand the dry Jersey and New Eng
land yam instead Of the sweet juicy
Southern yam. Mr.. Caldwell was able
their diners. Already the Southern
varities are worth trial, and the intro
ductory effort is due largely to his
personal interest and persistence.
T. B. Young Of Florence, who is
secretary Of the South Carolina Sweet
Potato Growers Association, has Civ
en- much time and attention in this
direction also. He is one of the pio-
neers in the promotion Of the sweet
potato industry in South Carolina.
With his associates, he has built in
Florence and Timmonsville two 20,-
900 bushel sweet potato curing and
storing houses, which will prove an
imense 'impetious to the industry in
this territory.
The potential value of this method
of direct introduction can hardly be
estimated, in the opinion of leaders Of
the sweet potato industry in South
Carolina. In the first place, as Mr.
Caldwell believes, the Southern yam
will be prepared where the typical
Southern style and receipts are
known and employed. Then it viii be
served in the Southern atmosphere
and with the proper other dishes. II
will be expected in the South and this
expectation will be supplied. Finally,
it will reach directly hundreds Of
thousands of potential customers in
a territory which the Southern yam
has never been able to get into and
will educate them to its superiority.
The chances for the success Of this
Introductory effort are very great,
Mr.. Caldwell belives. Hundreds Of
thousands of Northern travellers, who
have spent the winters in Florida
have become acquainted with the
Southern varities of the yam anI
have acquired a fondness for the can
dylike Southern sweet potato. Such
persons will be pleased to find this
real Southern article on the menu
when they go into the diners on their
trip North or South. Also they will
enjoy interesting their friends and fel-
low travellers, who may not know the
Southern sweet potato, in this lew
dish.
If the venture proves the success
that Mr.. Caldwell, Mr.. Young, and
others, believe it will, it will mean
tremendous impetus for the Southern
sweet potato industry, as anyone may
readily see. It will be open markets
in a territory which has been closed
to the Southern sweet potato for
many years.
Very likely steps will be taken fur
ther by the Sweet Potato Associations
of the Southern states to popularize
the venture by an extensive advertis-
ing system. This may consist Of at
tractive brochures for distribution on
the diners, at the railroad ticket Of
fices, and other places to interest
tourists in trying the Southern potato
dishes on the dining cars during their
trip. It may include also newspaper
advertising in sections from which
thousands Of tourists come South
every winter.