The Columbus dispatch. (Columbus, Miss.) 19??-1922, 1920-01-25
USE ADVERTISING TO HELP RE.
DUCE II. c. OF L.

ThODOOOE ThODOOE INV
DUCE
Translated into action, this means
work, more work and most work.
Craftsmanship is needed to hell |
speed production.
Advertising is needed too.
Salesman and advertising men pro
duce-if they do not they are re
leased.
Business men do not want sales
men or advertising men when they
cannot produce by hard work and in
telligent application.
There is no eight-hour work da.
for statesmen or advertising men
They work all day and then plan thei
work at night.
That's the kind of work that make,
a permanently successful salesman
advertising man.
1 We all know thousands Of manu-
featuring concerns employing now
millions of skilled and unskilled la
bor-who began business in small
way with 10, 25 or 100 men in THEN
manufacturing plant.
( The increase in number of mer
came as a result first of making q
product worth while at price to the
consumer; then National Salesman.
ship and Advertising created consu.
mer demand, and behold the 10 25
500 or 1000 employees increased tx
10000 or $4,000.
And this simply because the sales
men and advertising men produced
the "ORDERS" from responsible
firms who paid their bills, thus fur
nishing the cash for the manufacture
er to pay weekly wages to skilled ant
unskilled labor.
Team work PRODUCED orders.
Now the big opportunity for sales
men and advertising men today is t
help show these skilled and unskillet
laboring men that the way to reduce
the high cost of living for each on
of us is to increase our production o
work done each hour 10, 25 or s.
per cent.
1t can be done,
But craftsmanship and advertising
must be used to get the results jus
as it is being and has been used t.
build up business.
The Coal Strike showed conclusivel!
that the miners know the value o
National advertising when they asket
to have the Government require thu
operators to spend $5,000,000 yea
to create consumer demand for Goa
twelve months of the year and thu
enable them 1.-THE miners) to hav
work the year around instead of 81,
months as heretofore. 1t would COS
the operators less than two cents pc
ton mine to raise this appropriation
and the interest and depreciation o.
the mining machinery while idle cost
the miner (and ultimately the con
sumer) that amount each year,
To illustrate what | mean by Pro
duetion, quote below from the Jan
uary issue of that great, business Ma
gazine-System:
"The sale most important to a
business is the sale of an idea tina
nations and individuals can get wha
they want only through increase
production.
Selling the simple, Fundamentals
idea that it is WORK which counts
means more just now than selling
five billion dollar export trade bal
ance in 1920.
ITO illustrate: A building contra'
tor put up a family hotel recently a
lowing for the increase in the seal
and figuring that the carpenters WI
ges would be about $1,000.
"He felt sure of his ground becau,
most of the men had been working (,
him for years; but their wages "a
up to $4,000
"They went dead on me-, he say
1T was hard to believe they were Il
same men,.
Imagine for an instant, Sal
Manager given an appropriation
$1,000 to sell through personal sale
manship lot of goods--and after Il
goods were sold--show that il co
S22, 000--a total loss of $l5, 900. The
would be new Sales Manager and
new set of statesmen on that job il
mediately,