The Jasper news. [volume] (Jasper, Missouri) 1898-1924, 1920-02-26

through New York without ceasing.
Therefore when during the shopping
month Of September one saw masses
OF chinchilla wraps, Of ermine with
out stint, there was actual evidence
of the way In which the American
women had spent money on peltry.
As further evidence here are sta
tistics which are given by Women's
Wear. the trade paper;
II speaks of q sable wrap that has
just been sold for 100000 and Of many
that have been sold to women this
winter for $4,000. That's neat little
total Just there.
II quotes one Fifth avenue house as
saying that in one day seven mink
coats were purchased, each one for,
oyer $1,000. II states that all the fur
riers declare that this has been the
best season In the history Of the trade
and that never before has there been
such expenditure In peltry and never
before have women in and out of So
clety bought with so lavish a hand.
And be well assured that the COM
mon garden animal does not sell cheap
in this furry of furs. Nothing that
has hair and hide goes for a small
price. The legend is that a string Of
beads could buy furs from an Indian,
but today that string of beads would
have to be one of matched pearls,
The cat, the raccoon, the opessum.
the mink, the otter and the beaver
are American fur-bearing animals
which have reached a value beyond
the furthest Imagination of the early
trappers who accumulated large for
tunes and grew to be American house
hold names.
Wear American Peltry.
Through the usage Of these furs we.
do not depend wholly on Europe for
our peltries now. We persuade the.
world to wear what our vast forests
produce. Mink and beaver have
reached an incredible price, as an ex-
ample Of the value put upon American
fur. Hudson seal, the genuine, not
the imitation, also sells at high price
and is bought by the average woman
who may be working for her living.
A comforting statement made by
the furriers is that the American wom-
an demands a high grade Of fur to-
day; that cheap coats and neckpieces
do not sell as well as they did FIVE
years ago. Perhaps everything is
priced Sc high that n woman prefers
to spend few more dollars and get
something genuine that will last, es-
pecially as her own income, II she Is
wage-earner, is higher than II has
ever been in the history of industrial
life.
There is a segment of women who
regard the first OF the year as the time
to buy reduced fur coats. Are they
wise? Not even q prophet can answer
that question, nor can soothsayer
foretell disaster or benefit from such
custom.
These are the women who divide
their purchasing Of furs into two
parts: the huge, comfortable coat
, which serves every hour of the day
and all the informal hours of the eve
ming when one is in the open; and the
! fantastic piece Of fur that is made to
serve a chill day in the early spring
or as an accessory to thin frock in
I the drawing room or restaurant.
S 1t is on these smaller furs that at
4 tentiOn is focused, for everyone al
r ready knows whatever there is to know
+ about comfortable coats.
d Small, fanciful furs, however, are as
e varied as the days of winter. 1t is In
l. this field that the designers are work.
e ing Ike beavers. They are twisting
}. and turning various peltries that grow
on beasts, wild or tame. in order &c
s build up alluring little garments thai
J. will keep women interested In furi
g and provide them with an accessory
G that guarantees a new appearance tc
IS an old gown.