Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, 1920-01-09
TO PUSH
COFFEE HOUSES
Plans Advertising Campaign
to Increase Trade in
i United States.

WASHINGTON, Jan. 9.-The United
Btates, long recognized as the largest
s. aHee consuming country in the world,
bay, as result of nationwide prohi
Thition, greatly increase the consumption
Of this beverage by the establishment
Of the once popular coffee houses" OF
England in this country to supplant the
bar" This is by no means an i'm.
probability, and the Brazilian govern
Ament, alive In the. possibilities for ex-
,ansion of the coffee trade, has decided
q spend a largo sum of money during
next four years In an extensive adj
Using campaign in the United States,
riding to information received by the
of commerce.
Receipts approximating normal, high
record shipments, and increased average
prices mark the movements of coffee to
and from the United States in the fiscal
year 1919. Receipts exceeded those OF
The peace year 1914 by only AS per
cent and were 81 per cent below those
Of 1912, the last full year of the war;
shipments exports and re-expcrts to
foFeign countries and sales to noncon-
tinguous territories In the United States),
on the other hand were S7.4 per cent
greater in both quantity and value than
in 1918 The average price of the cof-
fee received In 1919 was 1877 cents a
pound, contrasted with cents in 1915
and a shade over IL cents In 1914. The
average price of the coffee (both domes-
tic and foreign) shipped was 1873 cents,
compared with 13 cents In 1918 and 16.i
cents in 1914. AS regards domestic raw
coffee alone, the average export price was
1913 cents in 1919, 14.5 cents in 1918 and
16.2 cents In 1914.
RECEIPTS SHOW
GOOD GROWTH.
The receipts of coffee into continental
United States during the fiscal year end
ing June 80. 1919, from foreign countries
aggregated 1851, 899,S10 pounds, valued
at $144, 069 1859, an increase Of As per
cent in quantity and of3o.3 per cent in
value over the pre-war year Of 1914.
The bulk Of the coffee arriving in the
United States comes from South America,
chiefly Brazil. Central America, Mexico,
the West Indies, Hawaii and Porto Rico
supply what are known as mild coffee;
from Alden and Arabia comes the famil-
lar Mocha coffee, and the Dutch East In
dies send Java coffee Brazil has dropped
from supplying approximately IS per
cent OF the imports of coffee into the
United States in 1914 to 58.S per cent of
the receipts in 1919. This loss was par
TALLY compensated by the increase in i'm
ports from Central America and the West
Indies.
CENTRAL AMERICA
INCREASES CARGOES.
Coffee cargoes from Central America
increased from 100000 pounds IN 1914
to 15S0OO,000 pounds IN 1919; those from
Hayti rose from 100000 pounds in 1914
to almost $4,000, 900 in 1919, and those
from other West Indian islands from .
100000 in 1914 to 100000 in 1919. The
arrival of almost 100000 pounds of cof-
fee from Japan was feature OF the last
year.
In 1918 the United States re-exported
n, 100, 1865 pounds of foreign coffee val
ued at $1S913,404, as against 9,574, 496
rounds, valued at 81 ,27e,227. in 1914. Ex-
ports OF Hawaiian and Porto Rican raw
coffee for 1910 amounted to 1924 166
pounds. valued at 81 ,252, 294, and OF
roasted and prepared coffee 1884 T01
pounds. valued at $1,194,413.
The foreign coffee re-shipped from the
United States goes principally to north
ern Europe and to. France. Re-exports
in 1919 of p 100000 pounds to France, co.
100000 pounds to Belgium, 100000
pounds to Denmark, amost 100000
pounds to Sweden, and more than $500,
600 pounds to Norway are particularly
interesting when compared with the
quantities sent those countries in 1914.