South Bend news-times. (South Bend, Ind.) 1913-1938, 1920-02-22
BY CHARLES \. GRIMES.

Did YOU ever stop 10 think how much time anC
money this northern Indiana metropolis spends daily
weekly and yearly for the privilege Of gazing upoI
heroes and herones Of the screen they heave the
cinema signs? Would you believe that South Ben,
spends 10 years at the movies every week 500 year
every round of the calendar? Can you imagine
the patronage comes up to expectations. half million
dollars paid admissions viii slip into local movie boz
offices in 1920?
Movie men-some thern-are like leap year Iasses
They do a lot of proposing but answer no persona
questions. well put forth the pertinent 'Iov
old is Ann" as ask the movie man how many ticket
he sells every day only in response falls shor
in her years whereas the movie man swells his sales
Despite erring ways the public likes both AM
and the movie man. The latter has brought to tn
city entertainment which increases popularity tn
years roll by.
THE TAX COLLECTOR KNOWS.
When you step into line and hand your price
Of admission plus war tax you may realize tina
300 similar performances are carried through b!
you other South Benders every year. Uncle SAM
income tax collector knows TO many paiC
admissions there here last year. You may no
know that the average South Bender spent So hours
movies in 1919 That includes time in for ever!
man. woman child Making due allowance fo
children the adult average goes up close 20 hours
year. Movie hends' there are who, according t
ticket takers bat 500 in the attendance league. The!
are day-in -and- ay-outers who follow the az
faithfully as the sportively inclined follow the ponies
and their numbers fairly large
YOUR FIRST IMPULSE.
Inside and seated at the show that first impulse is
to wish you had little earlier that you NIGH
have seen the first part Of show Catch what 70,
can though and remain for another round of wha
you've missed! Perchance by way of distraction yot
think of the great advance made by the movies the
pictures before you real true to life I'm
you've followed the game closely, however. 20,
have no of the magnitude of the movie industry
In Importance of investments and returns it rank.
fifth United STATES, following closely agriculture
pursuits, railroads the industry
Approximately and studios are registered a.
studio producers letting pictures
changes exhibiting pictures in $4,000 regularly
licensed picture houses Such individual enterprises
as local Chamber of Commerce is undertaking ar,
not included that list The gross income
from movies income tax experts figure will total $500
100000 for 1919 Two hundred fifty thousand
find in the movies a means Of livelihood.
I At the OF picture when Passed by th'
National Board of Review" is flashed before you. i
never occurs to you perhaps that per
displayed in this country voluntarily submitted
criticism. The board. situated in New
York has than 100 members who serve th
censorins committee and review average of q
films a day
/ BOARD Is UNOFFICIAL
The board. contrary to general movie opinion, i
unofficial and merely recommends changes and altera
tions films submitted for approval, but possesses
legal power to enforce its recommendations Only ono
! in movie history and during recent war.
the government exercise any legal and rigid CENSORSHIP
and then that confined to news pictures.
News pictures originating fllers-in have come o
late to be very essential parts of we'll pro
grams theaters a few years ago TIE movin
picture newspaper all but unknown. Once in
while short of pictures got into the regua
show. Soon interest in them increased and studio
began devoting more and time to current events
until today score or more great organizations ar
covering the of the world pictures
/ Now there numerous pictorial newspapers eac
with its central office, editorial staff, headline writer
reporters mechanical circulation departments TIL
world covered by pictures the same way a
the great press services get the written word.
Just as a scoop" counts greatly for a newspaper
so does a beat" for a pictorial news organization
Competition is keen and speed becomes picture re
porters greatest attribute His films are rushed to tn
studios development from the studios are ey
pressed South theaters where two or thre
days after the News-Tmes carries the storm story
print you New York snow-bound.
THE PHYSICAL REASON
Between the news pictures and drama and
comedy sometimes comes intermission. Did yo
ever wonder why you hundreds of others Ieavin
and entering take in the pctures?" They entertai
and instruct inspire, be true. but beyond
they do more.
There "a physical reason" says Edwin II Blast
field New York artist explaining our fancy for then
, which is broader deeper our desires Il
entertainment instruction inspiration. When II
world young learned to speak long before /
learned TO write read. But before spoke INTEL