The Punta Gorda herald., 1920-04-08
FRANKLIN PRICE List

7 ~ special meeting of the DeSOtC
county Press Association, held in the
court house at Arcadia Saturday. b,
O unanimous vote members of the sc.
- Isociatlon adopted the Franklin Drtce
r ilSt as basis for estimating prices
. Tor Job printing. This action assures
@ Itho user Of printed matter that he
. VIII hereafter get his printing az =
- price that is fair to both producer
: ano consumer and it will be needless
FOR him to visit half dozen shoDs in
ofoer to find where he can get the
lowest price. The price for tho same
work will he practically identical in
every rrintahoD in the county.
The Franklin price list viii be-
come effective May first all over the
ccGnty, members of the association
being allowed until that date to Dyo-
wac themselves with the list, but it
Will so into effect and be strictly nd
Aered 10 by the Herald just as soon
as We receive ours.
Finding the cost of printing ts
difficult and uncertain thing for tho
small printer, FOR few have Lusi-
ness large enough to afford the ser |
wees OF the clerical help necessary to
handle the volume of detail work in /
connection with keeping a cost-fnd- /
lng system, and the best cost-fnding
systems have been found to be family
land expensive.
A few years ago, some men recog-
nlzed the necessity for q system of
cost fnding that could be used in any
Office with equally satisfactory re-
suits, both to the printer and user of
printing. After years of study of
conditions in thousands of printshops.
scattered all over the country, the
Franklin price list was devised and is
as near perfect for the purpose as
human ingenuity, money and ex- .
pcrience can make it. :
In days gone by, before the Frank :
lin price list was devised, making a .
price on job of printing was leap :
IN the dark. The best of printers /:
simply shut their eyes and made :
guess. for that was all they could
10. Possibly the price made them a ::
handsome protit-and the customer ::
oaid too much. But it was just as ::
likely that the price was far too low ::
Ind the printer lost money. ::
The Franklin price list does away !:
With this uncertainty. The printer !.
Who uses it knows that he is making !
fair nrnfit ir,h In =, 7
lis customer knows that he is not i
aging more than fair price and :.
hat he is paying exactly tte same T.:
mount any other customer would J.
ay for the same printing and service !.
The purpose of the Franklin list is :
OF to raise prices but to eQualize and !:
tabilize prices-to insure the print !:
r fair profit and the customer a !.
lir price !.
When the Franklin price liet g9es !.
ITO effect in this shop customers may !
nd that some work viii cost more !.
lille other work will ccat less !
aturally they will not comDlain !.
bout a reduction in price, and we be- !
eve that most of our customers are :.
lr-minded enough to absorb anv "
light increase that may be necessary :
insure us fair profit on some =
asses Of work, 1t may be that ::
me customers may be able to get !:
elr work done 70" less by sendjne !
1t OF the county or state for it. If !:
ey are unwilling to give us a fair !:
oHI on our work and service and J.
INK 1t good business policy to send !
way for their printing in order TO !,
We few cents, that will be their !
'ht and privilege. ::