Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1920-10-25
AS ONE WOMAN SEES IT
Tho Art Of Getting a Thing over 10
Not Entirely Unrelated to the
Psychological Effect Of
Relteratlon
Ry SARAH ID. LOWRIE

cunning and astute persons for interested
motives Of their own.
It is now frankly resorted to by all re-
ligious and philanthropc organizations, civic
or political, business or pleasure promoters
as the first step in any forward looking en-
terprise.
1t Is advertisement raised to a science so
perfect that its effects can be calculated and
scheduled by its adopts months before its
first faint trumpet is sounded.
I think the reason women understand It
better and practice il with surer touch
than most men is because they have now for
two generations been the chief readers Of
daily advertisements.
Yet, curiously enough, it was a man, and
one Of our own citizens, who really invented
the daily news letter form of advertisement
that is now as vital part Of our daily jour
mails as any other news. l am told that in
the beginning John Wanamaker's advertise
ments were looked at askance. I remember
one of my relatives refusing to buy certain
articles because they had been advertised as
bargains; a sure sign to her there was some
thing wrong with them
T HAVE been interested in the propaganda
i used before and since the Republican
cafeteria was opened in Griffith Hall, Chest
nut street below Fifteenth.
knew from a discussion heard early in
September that it was the intention to open
cafeteria there for purposes of political
propaganda, and that those in command Of
the Philadelphia woman's Republican COM
mittec were anxiously looking about for a
chairman who had the requisite snap and
vervc to put it through.
There are lots of women who have lots Of
good points for such a venture, but there Is
probably only one who has all the good
points and no handicaps; As by, miracle
she turned up, from all places in the world
Florida With free month to her credit
and energy and spirit to burn.
Any one who knows Mrs. O'Brien, or who
once knew Marian NewhalI, would realize
she was godsend to that perplexed COM
mittee. Any one who has made the town
of Moore Haven from q peat bog into city
OF sO0O souls, all raising garden truck in
three crops season /; any one who can sell
land costing less than $50 an acre four years
ago for $500 an acre now, could also make
this staid old town get up on its hind legs
and paw the air to enter any door she chose
to swing open, even IL the penalty is to eat
jammed up against the back of the lady at
the next table and reach for your ice cream
across the shoulder of the man in front of
you, while you beat time to Republican rally
songs--which sound just like the Democratic
rally songs, tunes and words--with your foot
on the rung of perfect strangers chair,
and to drop all your bundles while you stand
up to see who the orator is who is arguing
so eloquently against Article y.
r REALLY do not know whether it was
Mrs. O'Brien who made the town Of
Moore Haven grow, like mad for years or
O'Brien himself. suspect he had u very
large share in it. He is better looking-a
little-than Hoover, but his face has the
same momentum in it. Moore Haven will
not be the only thing he has made before he
gets through. He might be home ruling
Ireland this moment il a more ambitious
fate had not cast his father OH our shores
Probably, therefore, the Republican
woman's committee cafeteria has profted by
his counsel rs well as by Mrs. o Brien's ex-
periencc and pep.
Whatever is responsible for it, it goes
1t is more popular than a Chaplin movie
and varied enough to suit all tastes. Why,
] even beheld Miss Agnes Rcpplier preparing
isticd my sense of-unfitness of Fate. Be-
cause hitherto she has said her Say or quoted
her quote among the highbrows.
felt like saying, Saul among the
prophets as passed her: instead. l only
grinned the grin Of a successful proletarian.
TIME speeches are very good, the music is
i very spirited and the food is really worth
the cost of physical effort to push through
the crowd for, and the real arguments for
and against are put without paaver and
with serious intent to convince.
day after day pushing patiently in, stand
ing up If there is 20 seat. alert, intent with
thoughtful air of being there for purpose
What l want to know is: How did they
get so many persons aware Of this thing
then eager enough to take the trouble to come
to this thing; then in spite of there being
no room to sit, willing to stand through this
thing?
It is not chance, it is not because it fills
need, it is not because it is there; but the
way It is there, and the way it YVES put there
1t is the tuning up of the orchestra that
makes the attack SO harmonious. 1t is the
way those women tuned up the public that
got them there. And now the cumulative
effect of reiteration is beginning to tell on
them. ] think they will vote against the
more will vote against it than would have
on the first day, or the second.
7 WAS at a wedding the other day-a house
l. wedding in the country. And while we
were waiting for the parson to drive up and
the bride to come down my host, who is q
very noted deviser of advertisements told
me this story about the power of reiteraton.
After the war two young officers came into
his Office on business; one he afterward got
position for the other he lost sight of
| temporarily, until he was reminded Of him
by seeing story in the papers of a Ken
| tucky feud shooting, and, recognizing the
name of the victim as that of the young
officer, asked his friend about him.
1t appeared the young chap in his early
| trrns had shot and killed the man who had
| killed his father He had had to leave the
| state, but as he grew up he had kept up the
family place. During the war, however, the
| taxes had not been attended to, and on his
| return he found the house and grounds had
| been sold for delinquent taxes and bought by
| the family of the man whom he had shot and
! who had shot his father.
Before he could take any legal steps to
rcrover the property he heard that the family
then in possession had desecrated the graves
in his burial ground on the place, especially
| that of his father. He made his prepara
tions to go down to Kentucky and xiii the
deseCrators at sight. And he came in to tell
his friend that such was his intention.
| For a whole night his friend wrestled with
| him by reiterated argument; not to kill. but
to 90 to law. In the end those saner conn
sells prevailed. He went down to Kentucky
the case was tried in the courts and he was
awarded the estate and damages. He walked
out Of the courthouse knowing the family
who had lost the verdict had sworn to xiii
him if he won. He was shot on the court.