El Paso herald. (El Paso, Tex.) 1901-1931, 1920-09-20
no you feel like a cup OF coffee.

- NO. do look like one?"
This is an old joke conversation
between a waiter and a patron Of a
cafe.
However. taking It literally. II one
felt like a cup OF coffee-a good cup
Of coffee-he has no reason 70 be
ashamed Take it from Edward s
Powell, advertising and sales mahager
for the Young and Griffin Cotfee Co,
of New York and New Orleans
There is so much inferior coffee in
the world that good cup OF coftee
is something TO toy with, 20 appre-
ciate, like a fine piece Of sculpture
a masterpiece Of the painters brush.
And 20 be able 10 tell a good cup Of
coffee is an accomplishment. no less
worthy than 10 be able 20 distinguish
a masterpiece from a copy in an art
gallery
'aThe only real analysis Of coffee IS
after it IS put into the cup and hot
water is poured over it." declared
Mr. Powell in a demonstration in the
private dining room OF Hotel Paso
del Norte Saturday evening before the
sales force Of Bray & Co, Of FL PasO-
Taste Alone Is Proof.
'No two shipments Of coffee are
the same, regardless Of the fact that
they come from the same locality, q"
he said Like everything else
grown in the earth. coffee is affect
ed by climatic conditions.
While green coffee is quoted as
ones, twos, threes, etc this does not
mean the quality Of The coffee, but
the cleanliness Coffee threes may
be better for drinking than the ones
and vice versa
NO man can tell what a coffee is
until 10 is parched. ground and put
into cup The quality is then ascer-
tanned first by the SMELL then by the
taste.
Never taste a cup Of coffee first.
for once 10 touches the palate, il IS
difficult TO judge the aroma
Never swallow coffee ip testing,
for once you swallow 1T, you are un-
able TO taste IL so vel thereafter.
suck the coffee in from the spoon
and let e. hit The palate as you suck
it-make a Anoise like Dir. Jiggs
drinking SOUP the louder the noise,
the better The professional faster
sDits IL out as soon as he tastes IT,
Good Coffee aHolds Up.n
''The coffee that holds its bouquet
and taste after IL has been standing
for time can be put down as good
coffee Poor coffee loses its punEency
as IL stands; good coffee viii not. An
inferior coffee may taste fine when it
IS hot and taste like sin a few minutes
later, after standing.
The coffee that holds its bouquet
coffees. They come from Rio de
Janeiro and Santos They VIII not
hold their flavors as long as the So
called light coffees from Mexico. Co
lombia. Guatemala, Salvador, Porto
Rico and the Dutch East Indies
Among the Brazilian grades there
are two kinds Of coffee-the Sautosand
the Bourbon. The Bourbon coffee is
from the seed Of the Mocha from
from Arabia but il soon becomes Of
the same quality as the nat-bean
native coffee. When il is first crown.
aciditT better than the native coffee.
sumatra Coffee Best.
The best coffee in the world comes
from the island OF Sumatra This is
the coffee that was originally sold
IN the United States as Java.
but when the pure food law went into
effect the United States government
refused 10 permit Sumatra coffee to
be sold as Java. hence the importers
went 20 Java for their Java coffee.
but &c is not as Eood as the coffee
cultivated longer in Sumatra and is
therefore better The Sumatra coz
zee OF today Is the Java OF the Java
Mocha that the American public for
merry bought.
Mexican and BoEota coffee IS
twice as rich as the Santos coffees and
one spoonful Of either Of these viii
give the same strength 70 a cup Of
cottee as two spoonsfuu OF The Santos
coffee
The kinds Of Coffee.
Coffee must have richness and
1ody and must have a certain amount