The Birmingham age-herald., 1920-07-27
COX'S b|G TASK IS ID SHIFT ISSUE AND
 KEEP FRONT PAGE
Newspaper Instinct Is Ex- pected to Help Him In Putting Life Into the
 Campaign
By CLINTON W. GILBERT

Fly CLINION w. OIbbbRI
 Dayton. O., July 26.-Governor
 Cox is at 'TraiI's End" his country
 homo just outside of the city, fac
 ing the biggest job of his life. the
 job of catching the eye of the cOun-
 try and making the public think
 about something else than it Is
 thinking about politically.
 The governor is a newspaper man. To put his task in newspaper English, he has to gain circulation as demo- cratic candidate. His rival has the cir culation now. His rival dominates the field.
 An editor can change all that if he has the capacity for attracting atten- ton, the sense of what the public wants or of what it may be taught to want.
 Governor Cox did 1t in Dayton when he built up his nearly defunct news paper into the strongest journal here. But he has to do it all over again on the biggest possible scale. He has to sell James M Cox to the people of this country. He has to do it himself. No one else can do it for him. He has to say something or do something which will make the country forget it's de- sire to rid itself of the democratic party as the party of Wilson and which will subordinate the League of Nations as an issue.
 He realizes this as he works on his speech of acceptance at "Trail's End lt is fair to say that he realizes it, for all his friends realize it. The demo- cratic politicians who are closest to him see that the country has largely made up it's mind and tha. Cox must unmake its mind for it. They say frankly enough that the governor must shift issues to win. bringing forward some question that will dlsplace the League of Nations before the public
 The business men of Dayton who know and like Cox say the same thing. Among them highly intelligent person. mel that surrounds Cox one hears the same view. The opinion is unanimous that the governor must not repudiate Wilson or the League of Nations but that he must direct public attention to something fresh and vital which will make the voters forget about consider ations that now seem likely to decide the election.
 ne uOeS HOI nave to uO LllS all at once in his speech of acceptance, but he has to begin to find hirc self there. If he can do it, say his friends. he can win. IT he fails to do it. they say he will be badly beaten.
 Politics aside, Jimmy" Cox-svery. body calls him Jimmy" his secre- tafiSH he young women stenographers anp0l ne capitol at Columbus; the man in ho street-"Jimmy" Cox is that human spectacle which so interests ARaericans.
 fS TYPICAL AMERICAN
 courageous, habitually successful Nan facing great odds on the other side oT which lies great opportunity, a typical American situation and typi- cal American. For Cox is a typical Amer m just as Senator Harding in fptaAg different way is typically AWee an. Cox being the product of aA Rdastrial community like Dayton wlf8a IS opportunities for the quick resouI eful, bold man of great nervous energy.
 This morning he went out for a horseback ride at 6:S0. His secretaries all of the hardworking type. the news paper correspondents whom it would be hardly fair to characterize here, all declined his invitation to ride with him; all except one young correspon- sent When his riding companion