The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1920-06-19
PRODUCTION
BREAKS FALL RECORDS,
50 DOES THE DEMAND
Not Slowing Up Of Production By
Increased Demand Causes Slow
Deliveries to Purchasers, Says
Head Of Great Motor Car Build
ing Industry.

Therc has been no slowing up IN
pruductson An the factories OF the
Cadillac Motor caH company. ccofd-
ing 30 u letter from AZ. II. collins.
president Of the company. received
tud.,y by y. NJ Cudabac, Of the New
Mexico Motor ufporatiun. New
Mexico distributors fur the cadillac.
The reason buyers of the Cadillac
here In New Mexico and throughout
the nation find a. necessary to wnit
for their eirs this year. Mr.. Collins
writes. II because the demand is
growing su rapidly b ven the
years increased production cannot
keep up with 10. The letter makes
ton h one great Industrial unit that
has not slowed up In production or
o.. dow in IT, standards In M way.
we arr manufacturing. the let
ter stys. "und delivering more ears
than the combined production Of all
the ears selling at a higher price
than the cadiiluc-uny one q. which
may ~ bought FOR Immediate deliv-
ery-and more tnnn me production
OF many of he cars selling at a
lower price than thu Cstdiilac-most
of which are also available immcd-
lately.
The present production and de-
livery Of Cadillac cars tmliuiainlnE.
meanwhile, the high standard Of
Cadillac excellence in the face Of
material scarcity. labor conditions
and lack of shipping facilitiesl re-
fleet extraordinary credit on the re-
sourcefulucss. influence, indvfltigdblc
industry and pcr.ect fgaaizatiun Of
thr purchasing. manufacturing aud
traffic departments of this company.
The chapter w are uow writing
the letter continues. lis tine most
glorious in the history Of Cadillac
business just asa the type 80 is III"
most nearly perfect automobile w
have ever manufactured Aud this
utter goodness Of the car constitutes
the real reason why customers arr
obliged to wait Tor Cudillacs. II Is
alone the superiority Of the ear that
has caused the whole world 10 cOvet
Cadillac ownership and to a. In
orders faster than ears can be built
even under normal c~onditions-to the
precise. oNtctiug standards uf Cadil-
lac manufacture.
Every person Interested In the
delivery or purchase ~ q Cadillac
should realize that his patient wait
FOR a car IL caused. not by produc-
ton conditions az the factory. but
by the extraordinary demaud-due In
part To- the exploits ~ the standard
seven passenger army car and to the
persistent testimony Of Cadillac
owners everywhere. but more ctpec-
tally to tho public's conviction that
the new Type 80 is better even h
the "55' aud H. therefore the best
motor car made
THAT the VemomiYus ovcr-dcmanu
FOR Ctdiliucs l. not "a reflection OF
general conditions ln thet automobile
market Is Sttosted by The prompt
ness with which other manufnctur-
ers. Of much smaller production, can
make Immediately delivery ~ their
product.
"It h. q supreme satisfaction Tor
us ~ know Tia Tor every i%ncouVcn-
icucr that has been experienced.
thcre has been ADEQUATE gompensa-
lion iu the universal tribute accord
ed the '5g" by the thousands whu
have been privileged To- bccuni" ac-
luaintod with d Tile mechanical
,Nccllcucr uf former tyltsS tended
Tee produce th, feeling that NJ Inn
mediate improvements In design or
structure were likely. ~ indeed pos
sibie Aud yet a ear has necu pro
duccd that - exciting the admiration
of an who operate a. the finest au-
tomubile that cadillac has ever
built. u ear that has shown itself To
he we'll worth waiting for -6-l"