The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1920-03-10
Florida Press Opinion,
A Advertising Does ray.

One can hardly seriously discuss the advantages
of advertising nowadays. The familiar question: in
years gone by. has been seen in NEUTRALITY-SUSPICIOUS.
advertising pay?" The only way to put it now is
Does It pay to try to do business without adver-
| tisng?"
| The practical man who thinks of the question at
all will first ask himself-"What is an advertise
ment?" And he will probably that an ad-
vertsement is editorial written by the merchant
banker broker any individual or concern having
some message for the public II the advertiser is
merchant he tells the people his name where he is
located, his telephone number and the kind OF goods
he wishes to SELL To stimulate these sales he de-
scribes the goods to some extent and invites in
spection Of his store.
/ There is no deception about this method of reach
ing the people. Readers know the statements are
advertisements paid for by the advertisers yet this
fact does not detract from their Importance. 1t
| the most legitimate and natural thing which one
can do this advertising to reach the public eye.
Advantages derived by the modern advertisers are
many fold but one is particularly outstanding His
message Is set in type. printed and circulated by
departments of the newspapers so Systematically
that the advertiser need not concern himself with
the details. His message goes into the homes If
IL appears in a newspaper, and is not scattered
promiscuously on the streets thrown ito parked
cars haphazard The newspaper subscriber thinks
enough of his to pay for it, and he reads the
paper-generally advertisements and all.
Merchant princes who have succeeded in a large
way testify to the potency of advertising So also,
the occasional advertiser who has something SELL
or wants to buy, or wishes employment. has lost
or found something. The classified columns Of the
daily newspaper scanned very closely, and un-
doubted evidence OF their value has been produced
SO often that there is now question about il.
Does advertising pay? We answer with the as
sertion that business which is not worth adver-
Using is not worth havins.-Nami Metropolis.
Municipal Owned Electric Light and Water Plants.
We used to be prejudiced against cities and towns
owning and operating waterworks and electric light
plants. We had the idea that it would be a disturb
ing element in city politics and that it would cor
rupt city officials
when we read of the troubles some towns are
having with corporation owned public utilities, we
are glad our own city. operating and owning its
electric light and water plants is having no such
troubles Gainesville is the best lighted city in
FLORIDA and the water drink is pure The prices
charged are reasonable and those officials who have
'hese Things in charge always courteous. Our
opinions have all changed ahout muneinal OWNER
SNIP The Sanford Herald tells us of the poor SER
wee that city gets from corporation owned light
ihs PAINT May We take the liberty of suggesting
10 our friends down here that they try our plan p
Gainesville Sun
'oe Vi the county papers are bemoaning the fact
mat 50 ie" candidates have announced for the county
OFFICES TINS year. They have not said so but they
must know that the reason for this is that all county
OFFICES go on salary basis next year and the chance
iot id' ices VIII have passed when the incum-
Den'' tame charse-JacksonviIIe Times Union.
me oourier boasts that strawberries are bringing
$4,000 per day to Plant City apalaehicola has some
big payrolls from the sea hut Strawberries and
cabbage and potatoes could be made very useful We
nave the lands Why not use Observation-Disclosures
Times.
straw mats and overcoats may not make a sem
sioie eonlnnation but at least they have psyche
Logical effect and we realize that we must be in
Florida in spite of all evidence to the contrary.