Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1920-10-20
LOCAL DEALERS IN
STEP WITH MARKET
INACCURATE SALES AS PRICES
DROP In WORLD CENTERS.-
FACE LOSSES CHEERFULLY.
TIME TO BUY is NOW

Grant county merchants are right
in step with world market conditions
as a glance at the sale columns of
this or any other county paper will
manifest. The merchants have kept
their ear to the ground and as prices
have dropped they have marked down
their goods. Now they are telling the
people have it. To deliberately mark
down goods that cost more money than
! they are selling for takes courage but
the merchants are doing it cheerfully.
| They realize that the peak of ''h C. L.
has passed and with the great mass
of consumers seem to be rejoicing
although their individual pocketbooks
nave been hit pretty hard in many
cases by the fall in the market.
The conditions the past summer and
this fall have been unusual. The mar
ket as the reader knows has been any,
thing but normal. All spring there
were rumors that prices were coming
down but the market did not give
an linking of reduction when the
merchants bought their fall goods.
Necessarily that made careful buying
on the retailers part. However. in
visiting the stores, it might be noted
that the buying was one with an eye
TO keeping the stocks complete al
though the buying was not lavish.
SO far as the charges of profiteering
heard here last year, government
sleuths being around, etc., it might be
SAID the same stories are spread in
other towns. They were in some
cases run down and the gossiping
parties made to admit that their inn
agindtionS had been working over
time
In general the Herald believes that
the country merchants cannot be ac-
cused OF prOfiteering and in numerous
cases they have tried to protect the
public as much as possible. BY put
ting on special sales the public bene-
/ hts by the drop in prices though the
merchants lose. Now seems to be a
good time to buy. A good many people
are taking advantage of these sales
and there may be others who are wait
Ing for tile bottom to drop out of
prices Let it be said that this is
very improbable Prices have been
creeping up for five or six years and
they are likely to go down the same
way. Too extreme drops would de-
moralize business and cause a panic.
No one wants that.
The upshOt of this trade review is
that prices are going down. They have
not crashed but they are probably as
low as can be expected for some little
time.
Once in a while we hear that this
town is higher" than that town. Over
IN the other town they are probably
saying the same thing with compare
son in their own towns disfayor. The
Herald reporters can evidence that
people come to Lancaster from Potosi,
Fennimore, Montfort, Livingston, ETC.,
to trade. No doubt Lancaster people
occasionally go to other towns to
trade. 1t is an element of human
nature that we think perhaps that we
can do little better by going a little
farther. But in averaging it up we
believe that prices are about the same
the world over and the reader also
knows that this is an age of rapid
transportation. If he is certain he is
being robbed he can easily go to an
other buying point The retailer is
no fool and he knows this also He
is not likely to cut his throat whether
ne lives at Lancaster, BLOOMINGTON
Fennimore or Patch Grove.
Buying at Home" is a well-worn
put a pretty good slogan. Unless the
buyer is absolutely certain he is being
treated unfairly the merchants of his
community should have his business.
we can't get eway from the fact that
stores make a town and without places
to trade it would be a pretty "bum''
town. Wouldn't it?
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