Great Falls daily tribune., 1920-06-26
COUNTRY FUTURE
To BE SHAPED BY
ITS ADS SAYS WRIT
Famous Lecturer Compliments
Local Club on Its Slogan
Truth in Advertising"


Advertising will have a mighty in
of this nation with the other powers
of the world, in the opinion Of Lincoln
J. Writ, Of Oakland, Cal, nationally
known orator who delivered an address
before the GrS2t Falls Ad club in the
palm room of l.otel Rainbow, Friday
noon.
Beginning with his first entrance into
Montana 80 years ago, in what is now
Wibaux county, the speaker carried his
talk to his return to Great Falls. He
complimented the club on it's slogan,
Truth in Advertising, and urged its
greater use.
Montana Leads in Education.
The fact that Montana was the one
state in the union mentioned by the
board Of awards of the Russell Sage
foundation as leading all other states in
the standard of it's free institutions of
learning, had given Montana prestige
in the educational work, SO far un-
to be used in publicity for the upbuild-
ing of the state and the city of Great
Falls. He urged the addition of advertis-
ing to the high school curriculum, mat
ter which the Ad club has already taken
up. 1t is trying to have installed advert
Using courses in the high schools of the
state and the state university at Mis-
soula.
Mr.. Writ described his experiences as
a resident of Armenia and Turkey while
there in an official capacity represent
ing the United States,
The standing offer of that country Of
1000 acres of land free, if pioneers of
this country will emigrate with their
modern farming ideas and machinery, IS
most unique, he said.
The closing remarks Of Mr.. Writ were
tinged with few personal sidelights on
unfinished business of an adjourned con-
gress. Mr.. Writ will remain in the city
over Sunday as the guest of Paul Flint
President Charles II. Hansen presided,
introducing Judgt Lew L. Galloway, who
iatrduced Mr. West as the speaker Of the
day.
Ladies' Day July is
After luncheon visitors were intro
duced. followed by the regular order Of
business. The next Friday meeting was
named as strictly an Ad club business
meeting, for the consideration of ammend-
ments and bylaws. and other unfinished
business. Friday, July 16, was selected
as the first ladies day. A motion to have
the club donate 800 to the fund to assist
IN securing the American legion mead
quarters for Great Falls was voted down
not because the Legion headquarters was
not wanted, but it was stated because of
the fact that the ad club members are
in accord with the stand taken by the
chair. that political talks and donations
be tabooed at the Ad club meetings.
A resolution to accept the Merchants
associations invitation to have the Ad
club as a body or through committee.
be represented at the merchants state
convention in this city in July.
Candidate Denied Floor
\. O. Miller of Denton an aspirant for
state office was introduced among othcI
visitors gathered to hear Mr.. Writ, out
his desire to state his platform was de-
MED by the chair. not alone on account
sBM ]! asnBooq lnq 'mBISoId iAB5q 10
stated the Ad club prefers confining its
time and talks to advertising and allied
subjects.
w. c. Stumme, representing the Mon
tana Irrigation congress, thanked the Ad
club for its part in completing salts
torily the irrigation bond initiative petit
ions which it had undertaken to circu-
late, concluding the Ad clubs work in this
connection.
Mr.. Steele was the star Of the member
ship committee for the past week six
new firms being voted in as members.