The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1920-12-04
CHRISTMAS GLOW RISES AMONG MYRIAD
OF GIFTS in MANY SHOPS OF THE CITY
Elaborate Display of Christmas
Goods Offered for the Shop
pers of Bisn,arck-Varied Ar
ray for Every Sort Of Christ
mas Present

Putting art TO WOrk-this is what
the shops are doing for Chris. mas.
The day of the taWdry Christmas has
passed. No longer the tilsel AID the
aawble, outside their perfectly legiti-
.aoata ana' time honored domain Of
the Christmas tree. Stroliing about
in the shops of Bismarck one is inn
pressed, first with the beauty Of the
stocks offered for sale, and next with
their practical usa bleness.
To be sure beauty is its own eX-
cuse for being, and th're are gifts in
the shops that are sheer beauty, be-
cause we must have our ornament,
but right where it is doing its work
A rose, most perishahle Of beautiful
Things, does more or good in its hour
of life than many gifts of gold. But
''usefulness' is the keynote of this
Christmas season of 1920. Hardware,
electrical gas, pharmacy, jewelry,
shoe and leather, confectionery, floral,
book and news, office supply, mems
clothing, tailoring grocery, furniture,
and general dry goods stores-all
have gifts for sale that will satisfy
any type of temperament ever ere
ated. And the toy departments, why
even the toys must do something, and
hey do it too-most wonderful stunts.
The supreme Joy Of the, toy store is
that to-; can sit smugly on its Shelf
for many seasons waiting for its an
nal coming out, and it is just as
perennially fresh and compelling as II
it had just, been thought out IN the
mind of the toy wizard 1t must be
that way-otherwise what would be
come of last years dolls? so the
toy shops are ready to do their Dit.
Plenty for Men
And the clothing, mems women
ard chi!dren's. Never have mems
wearing togs looked so fit. Never
have womens pra ctical clothes been
so artistic and the impractical things
been so alluring What's the good OF
a few LAYERS of clouded chiffon for
lounaing robe you ASK? Ah me! ASK
HER! And the clothes for the kinder
If only each~one Of US could rig
out one child in the tOgs 0ffered 1of
his comfort or her adornment we would
have fulfilled the full mission OF the
Christmas. And for the baby Things,
well if any shopper can stand before
the booths rigged out in baby things
and not resolve then and there 10
adopt a baby, that person must be
mentally relegated to the limbo spec
tally planned for those who nate
the laugh of a child
There are dishes that would impel a
mermaid to renounce her sea shell
forever. There is furniture tha1
angels might weep for. The leWelry
stores are very seas OF temptation,
and our grandmothers never dreamed
hat, a hardware store could come 10
be as satisfying to the artistic eye
as an art gallery. If there be shop-
per abroad who can afford real leath-
er on shopping list, opportunity IS
aplenty in the shop windows.
Always 'the world OF books is stu
he world. While Bismarck is not
as riclhin lovely books as II IS golns
@ be on other Christmas tides, there IS
much to help out the holiday quest.
The ier of child's book lies in the
and the very large print.
In looking over the stock there are
few of the small print, "Dead-Ey
Dick" type, left" Books are coming
INTO their own at last and it is no
fault of the dealers that book paper
las come to be worth it's weight IN
gold. . ,.I
Always where there are books on
sale there is stationery. No daintler
nor more useful gift can be found
han writing equipment. There are
probably typewriters for Christmas
Continued on Page Six