Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-09-05
lD10MOBILE' NO LONGER
TOYOF PLEASURE LOVER
Sas Demonstrated Its Practical
usefulness. and Luxury Buyers
" - Arc in Minority.

az plceure, IL you can, the United
Rates today without the automo-
k&Hile! says A. G. Nicolson. Richmond
of the Lexington Motor
16l1-l3 West Broad Street.
Picture the United States during the
5Ssar without single automobile!
99S 1'ieturc the United States without
sFursmobilcs during the coal strike of
last winter!
1>ictusc motor-car-less United
TyStates during the railroad tie-up due
tn the strike OF railroad yardmcn and
And. lastly. picture the United
estates in these days of traffic con-
ksstion and hopelessly inadequate
ssservice, without the automobile,
-. The picture one must inevitably
sNI-aw ought TO be. II seems to me.
s4Efhe Anal answer TO any question con-
SEcerninE the vital place the automo-
ssbfic has earned in plain. everyday
sShuman existence.
How Sacrifice Saved Coal.
* The automobile n kon-eSsential?
SEThc gasolinelcss Sundays OF 1918
~-howed something more than ire
ss-snenduous saving in gasoline. This
,sar-conservation test showed that
81 He 100000 cars then serving 1000
{s...t59 or 100000 persons in this coun-
ssry were making possible 4 saving
ss.Sf 1oo.cbo,oo0 tons OF coal year
SSwhich would otherwise have ocen
a-of the country. on steam railroads
g.and electric lines, to transport the
s-thousands who usually travel by au-
~ onobile.
E. This test showed that the railroad
land electric lines. already pressed to
1.-the limit to take care of the business
iisspHered, would be swamped wi,hout
sSSthe automobile. The coal strike. the
kn mn nI hn
.:Lpresent demands upon the already
railroads. only served
ITO emphasize the absolute need o. the
l1nutomobile.
business Prizes Machine.
These situations which have con-
Sfronted US served more than any
Ching else that has occurred to prove
isrbeyond question. to those who think
iSpthat the automobile is no lonher a
Etpleasure vehicle. These tests proved
gina general way what carefully pre-
gpared surveys now show TO be u fact
fS.that the automobile during the
s.greater part OF it's time is an instru-
eSment Of business with the great MA
/. 3ority Of car buyers.
IL; oQne New York banking firm re-
'tscehtly analysed sales of motor cars
|lsto s,S6S buyers. or a sufficient num-
1sber to Illustrate the exact condit ms
Eamong the 7.750.o0o owners of auto
Il mobiles in 1920.
ssl In the 9,SGS sales analysed II was
a2clearly shown that TO 20 per cent of
Sktnc. buyers the. automobile is a ousi-
;tness necessity And all OF these
pts,S6S buyers were purchasing their
on time payments. OF
Sfhe remaining so per cent only n few
Years are used exclusively for pleas
s1Ire. the remainder being used ut least
"a part of the time for business. My
4fstndy of conditions convinccs me that
4Shts least 80 per cent Of all automo-
ysbtfcs in use at least a part of the
E$ltme for strictly business purposes.
~ An Economic Necessity.
rs Transportation is one of the funda-
fmentals OF civilization and progress.
sat has been truly said Of the present
ISage that the world moves forward
|Son, wheels. The automobile industry
IShns gained its present position of
|ssecond largest industry in the world
|s.pnly because it answered vital need
! spf'the world.
~ To call the automobile n luxury or
|gfarts. The plain, utilitarian mission
|ssof the automobile has put il where II
aIs today. No artificial demand could
tShaNe done that The people want the
[aaa4tomobile because in business II is
E@e timc-saver. "A milc-cutter, an econ
|x-omic necessity.