Evening star., 1920-11-07
0VERSIGHTS IN OVERSEAS TRADE

from Paris to New York-wiIl GER
.tainiy be made by the American
bank. and the profits from such op-
erations will go to American bank
ing interests.
Goods going to Persia or Meso-
potania should be quoted in Sterling
and arrangements should be made
to accept payment, by documentary
drafts or otherwise, at an American
bank in London.
interests benefited by this method,
but the importer from America is
protected from any discrimination
against American trade In the form
OF arbitrarily high rates for dollar
exchange. Moreover, the foreign i'm
able to buy American goods in the
foreign currency in which he can
calculate most easily.
Americans also should use their
heads" In taking smaller profits now
to win markets that they can hold
can well afford to do now, before
the international competition has had
a chance to grow keen. With this
end in view, as liberal credits as
possible ought to be allowed.
The market for American goods
in the Netherlands. as seen by Consul
Frank Mahin, 10 good
Netherlands illustration of this far
rr. sightedness. There is .
particularly good op-
portunity in the Netherlands. be-
cause Germany is unable to furnish
in sufficient quantities, II at all. many
articles for which it was the chief
source Of supply before the war.
From a responsible Dutch source the
following list of articles is derived,
most Of which were formerly sup
piled to the Netherlands by Germany,
but which might now be furnished by
the United States:
Textiles. underwear and hosiery,
lighting fixtures. manufactured jew
elry, waists and dresses, clothing
dyes. radiators. clocks. copper wire.
cinema films. hemp. automobiles, cigar
cites and smoking tobacco. raw ma
terials for manufacturing pharmaceu-
tical products, foodstuffs, fodder, fresh
and canned fruits. fats and oils, min
eral oils, boots and shoes. materials
for shipbuilding. machine factories
and railways. and electrical, surgical
and engineering equipment. This list
is given to show the wide variety of
products in demand, which embraces a
large share of American trade inter-
ests that can be benefited by develop-
ing the market for American goods
in the Netherlands.
1t is stated on reliable authority
that IAPPA 1n1nnFf and coopo ex,, *
articles are anxious to receive quota
tiOns from the United States. But IL
is emphasized that the quotations
ought to be as liberal as possible espe-
cially in relation to credits and terms
of payment. Competitors from other
countries are active and offer rener.
Gus Inducements to secure orders.
+
Another nicely Of efficient trade pro.
motion is to make an appeal to the
foreign purchaser In
Movies Of an indirect way that
Prize Pigs. i,spisy sp' OF eS nts ssmnsca- psca-
ment. habit or fancy. For example,
motion pictures of American mig
stars" are now being used effectively
~ ~ 0@So 0Ao DuIAO up market IN
South America for American swine.
The titles of these pictures are in
Spanish. South Americans have shown
a great interest in American films, and
have come to use American ready
made clothing because they were de-
sirous to wear the same kind of
clothes as worn by their heroes on the
screen. In countless other ways the
hlm has built up trade In the South
American republics.
The other Americas have recently
taken keen interest in American
hushandry ~ exempiified In the Unit
ed States. Breeders Of pure bred live
stock In this country have received
numerous orders from South America,
and it is believed that the exhibition
or such hlms showing the aristoc-
racy of the American live stock in
dustry will increase the demand for
our breeds Of hogs and dairy and beef
cattle. Visitors from South American
countries have intimated that such
films would be well received in their
respective countriea. and would be of
great value In not only developing
trade, but also in promoting intimate
friendly relationship between all the
Americas. WILL p. KENNEDY.