The Mellette County pioneer. [volume] (Wood, Mellette County, S.D.) 19??-1971, 1920-01-09

member has fixed in his mind a home that will
cost $1,000, lie must have at least $500 for the
irSt payment. Split $500 up into weekly pay
ments of an amount the club member knows he
can save, and the goal, and the length Of time 1t
VIII require TO reach that goal, will be known.
Then the objective of the member is fixed.
The next move In forming a successful club Is
to place before the people of the community the
advantages of owning a home and to stimulate
the desire to own a home that every normal man
has.
To diverge a bit and to Illustrate how astute
merchants capitalize a latent desire, consider for
q minute the methods of the makers of garments
for women. They depend almost entirely in
marketing their goods on Illustrations. There is
not q magazine in which Is not displayed pictures
that show the beauties of wOmen's clothes. WOm-
en- study these pictures, and SIS they study them
the desire to possess attractive clothes grows.
Thus is this desire crystalliZed into sales.
This is equally true Of pictures of fine homes.
There is not a wOman-and there are few men
who will! not give more than n passing glance TO 4
home design. They may not know it, but it is that
inherent desire to possess a home that causes
them to take more than a casual interest in this
picture. Mentally they consider the advantages
and disadvantages, the beauty or lack of beauty
of the home they are looking at, judging it. of
course, from their own Ideas of what a home
should be.
This dissertation on how the banker and builder
can successfully inaugurate an "Own q Home Saw
'ings club is made to take those who will be APP
preached on this subject into their confidence. 1t
is a peep behind the scenes" But if it has the
effect of bringing to the minds Of persons who do
not own their homes some of their mental proc
esses, thereby giving them an opportunity to ana
lyze their feelings on the subject of home owning,
the revelation will be worth while.
Owning a home brings more happiness than the
possession of any other one thing, or several
tl;ou NUa oil hovo hnp,oc 81 ;c f~,o o-I 49,
pride in our possessions. We furnish them to
the best of our ability and in accordance with
our tastes. But this is as far as the man goes
who lives i'm a house he rents. He has nothing to
say about how the exterior looks; neither did he
have anything to do with the planning of the in
terror. Just now, too, he is unable to make much
of a choice In exterior appearance and interior
arrangement; he takes what he can get, and is
thankful for four walls and a roof.
How different is the home of the man who has
planned and built his residence. The exterior OF
his home approximates his ideas Of what is at
~tractive; the interior arrangement conforms to
his. ideas of comfort and convenience. But the
greatest satisfaction of all Is his pride of possess
sion.
The pleasure that comes from owning the home
is not it's only advantage. Owning a home is a
business asset that brings many opportunities for
financial advancement. To the salaried man, own.
ing a home means that he is a more stable en-
nlOV9e tnan ii man WHO rents ana mas no tipS
All other things being even. advancement is
offered to the home owner every time in prefer
ence to the renter. And when the time comes
that the home owner has an opportunity that re-
ouires an investment, he has the best asset in the
world on which to borrow money.
In this rapidly growing country there are thou
sands of men who have saved their money and
bought homes for no other reason than to have
homes, And in a few years they have>been sur
prised by the realization that their properties
have greatly increased in value. i met one such
man only a few days ago. He proudly told me
that he had built a home a few years ago and
paid all but 400 of the cost-$3,4OO. Now, he
said. he had.been offered $4,000 for the place. His
determination to have a home Of his own had
not only caused him to ssave $1,000. but he had
more than doubled his money. Not all home
builders do this, 1t is true. but a majority do.
The ideas / have presented here for the consid-