The Birmingham age-herald., 1920-03-23
For the Good of
 the Community


 NJ grammeS ever undertaken m Ala bama is now being worked out by the Ala bama division of the Travellers Protective Association. When completed m all of its details 1t will present the resources, pro- ducts and developments of and ln the state in such a convincing manner that It will at once command the attention of every one who has the opportunity of see- ing or reading it.
 j The advertising programme IS being prepared primarily for the national con- vention of the Travellers Protective As sociation which is to be held in Portland, Ore, in June, but in it's wider scope 1t will take in all the English speaking world.
 It includes illustrated books pam phlets, newspaper and magazine articles, moving pictures and lectures by men who are familiar with Alabama, her climate, soil minerals, timber and agricultural products and industries.
 The data is now in preparation, each subject being in the hands of person. competent to handle 1t in an intelligent < and interesting manner.
 The Alabama delegation at the Port land convention will lead the grand pageant of floats, bands and marchers, and their float, now being designed by the originator of Mardi Gras floats, is ex- pected to be the most unique and the most attractive to be shown here. It will depict Alabama historically commercially, in- dustrially and in other ways. It will show that Alabama not-only leads all the states alphabetically, but is well up in the pro- cession in all other respects.
 It will appeal to the eye of the tens of thousands of spectators along the line of march in the Oregon city as no other form of advertising could do It will visualize the resources and the products of the state It will be lesson in industry and commerce they can understand and will not forget.
 Alabama is particularly, fortunate in having an organization such as the Tray elers Protective Association undertake this work Travelling men have always been known as live wires They come in contact with business men in every com mdnity and they make and have friends that no other class of men claims They have the confidence of not only the busi- ness men, but of all others who are for tunate enough to know them and to knaW of their work.
 They'constitute the greatest force that can be brought to the support of a move d ment. As advertisers they are unsur- passed. They have been power in Ala bama, and now that they are turning their efforts to the advertisement of the statel there can be no doubt as to the outcome. When they are through at Portland they can start back home with full assurance. that their state will be the talk of hun dreds of thousands of travelling men and business. men in all parts of the nation
 Their work does not end with the con- vention at Portland, however. The pro- gramme contemplates newspaper and magazine advertising in the British Isles. They will appeal, in well prepared ar ticles and illustrations, to the people of England and Scotland to- come over and help cultivate Alabama lands, mine Ala !, bama minerals and operate Alabama factories
 As result. of all this advertising cam paign Alabama will be known in every community in the United States and iii the British Isles. They will know Alabama as a state of great possibilities, of great natural advantages and resources and of considerable industrial development
 The Travellers Protective Association