The Bamberg herald. [volume] (Bamberg, S.C.) 1891-1972, 1920-07-01
Thursday, July l, 1920.
TO HERALD ADVERTISERS.

The Herald mana cement finds 1t alb
solutely necessary to increase its ad-
vertising rate. We have made no
change in the price of space in The
Herald since October /, 1918, trust
ing and hoping that ere this normal
conditions in the printing industry
might have returned. Instead OF
return to normal, however, prices OF
all materials necessary to the print
ing and publishing Of newspaper
have advanced, not steadily as in most
lines, but by leaps and bounds. The
biggest advances have occurred in the
last few months.
In 1918 the price of neWsprint pa
per was about double the normal
cost. 1t cost that year around five
cents a pound, the normal price be-
ing 2.65. Today the quotation is 16
cents a pound. This is approximate
ly 500 per cent. increase, and it is
generally predicted among jobbers
that the price will soon reach 20
cents a pound Even at these prices
it is almost an impossibility to get
the paper.
The price of labor has increased
practically 100 per cent, and the price
of inks, rollers, and other necessities
has increased accordingly.
Heretofore the average price of ad-
vertising space in The Herald has
been II cents an inch. Beginning
with this issue of The Herald the rate
to one and, all is 25 cents per inch,
net, without regard to the amount
of space used, with minimim charge
of S1.00 for a display space. A small
discount is allowed when ADVERTISE
ments are prepared in plate or elec-
trotype form in good condition. Here
tofore we have granted a slightly low
er rate to users of large amount Of
space. However, this plan is not IN
accordance with modern business me-
thods, and we have decided to discon-
tinue it. Formerly it was figured
pretty much on the same plan of SELL
ing a barrel of -four for less than eight
sacks separately This cannot be fig
ured on newspaper space, however,
as a page costs as much to produce If
sold to one customer as if to num-
ber.
For the present The Herald will
not increase it subscription rate, al
though this may become necessary in
the near future. We dislike to change
our rate, as it is confusing, and any
way the paper is almost a gift at any
reasonable price. 1t would cost about
SO year if figured on the basis Of
cost.
The Herald management feels that
this increase in advertising price is
Just and reasonable For the gener-
Gus patronage of the business houses
of Bamberg we extend our thanks,
aQQ trust ludI we SuoIl SohI4AuS w
have their liberal cooperation in CIV
ing the people of the county worth
while newspaper We freely confess
that we have been unable for some
time past to give our readers the pa
per of former years, but this fault
is due to circumstances over which
we have no control. For instance, we
should have printed twelve pages to-
day but for the fact that we have on
ly five weeks supply of print paper On
hand and are uncertain when our next
shipment will arrive. We are COM
PEELED to hold the size of our paper
to eight pages for fear of running
completely out of print paper, and
we have to decline advertisements
almost every week to do so. We feel
that our friends should know the
facts and we do not hesitate to give
them.