The Chattanooga news. [volume] (Chattanooga, Tenn.) 1891-1939, 1920-09-18
MOVIE CHAIN
INVADES CITY
American TheaterS Corpora
ton Purchases the
"Criterion."
MARKET ST. ENTRANCE

The American Theaters corporation
which has secured control OF the Cri
terlon theater. plans future expan
sion in the Chattanooga motion pictur.
field. according TO present plans OF IN,
promoters OF the enterprise. A Mar.
ket street entrance at $40 Market ha,
been secured, and remodeling viii begir
~ once.
The organization, which has recent,
secured motion picture houses In MANI
cities OF the SOUTH II n powerful or
ganization OF prominent business men,
principally OF the south. After careful
investigation into the Chattanooga field
II decided to establish a branch in this
city, and was In search OF a location
when II was found that the Criterion
theater could be secured.
Negotiations were Immediately be-
gun. which were contaminated re-
Gently, by which the Criterion Amuse-
ment company sold Its lease TO the new
concern. The house has been closed
temporarily. but will open Saturday,
dept. rs. with Madame X" In which
Pauline Frederick IL starring, as the
1rst offering.
theatrical leader In the south, handled
the negotiations, and Is In the city for
few weeks until the theater can be
established A Market street entrance
VIII be constructed into the theater as
soon as possession can be secured. The
seventh street entrance win be con-
tinued ms side entrance after the new
work IL completed. Active work will
commence Monday on changes which
are expected TO make the new motion
picture enterprise one Of the most at
tractlve In the south.
Cardoza IL no stranger to Chatta-
nooga: ne was active In the construc- |
tlon OF Jake Wells Bijou theater, and |
Mt It's opening remained In charge for
several weeks until the appointment OF
Robert Wayne as local manager.
1--WE are glad that II has been ar
said Mr.. CardoZa. 1--WE were going to |
operate here and anticipated thnt we |
would have TO build our house. but we
have made very satisfactory arrange |
ments with tho Criterion Amusement |
to purchase their long lease
lnent. The house win have 10 be closed |
n few days while we make things ready |
and we are going to push the work on
The Market street entrance aa fast as
possible. We feel that Chattanooga Is
going to like us and the pictures we
ire going TO present, I can assure the
heater-goers that Madame X our
opening attraction. Is indeed a picture
'ensation."
The Criterion, under Its new man
cement, exnects to present some Of
he highest quality films to the Chat
anooga public. according to Mr.. Car
loEa. II Will be "first run" house
md will have selection from films ~
large number Of Americas premier |
PRODUCERS. he declared. 1.-THE American
'heaters corporations possession OF
'ver score OF theaters In cities about |
he south has put In Its power the nos
ibility TO contract for the highest |
uality features-some pictures that |
you'd not be seen here heretofore un-
II well aged" he declared. "Chatta-
ooga movie fans will get the newest |
eatures rs soon ms any other city, and |
ONE that will he absolutely exclusive"
The new concern will not stop nj the
cquisition of the Criterion, but plans
urther expansion, after the success OF |
he present venture has been deter |
mined, II II learned