Arizona republican., 1920-05-13
To the Intelligent Public

Our reason for setting the fixed price of $50 for every $50 and S65 suit in the house during this tremendous value giving tailoring sale is that have devoted years the scientific study of high class tailoring which enables to be fully eoanEzant of the extreme possibilities and that which is utterly impossible in this particular line of bus
 without resortng drastic measures, which if to, would eventually commercial suicide. Those measures are inferior aIorinns which does not conform to conception of tailoring, to the tastes and conception of the intelligent element catering to; in other words men who know what they who usually purchase what they want regardless of the purchase price, and who more than willing pay for what they get, long the merchandise in question is standard, and who not continually seeking something for nothing, and who the confidence in the honesty integrity and reliability of merchant with these proven quai fications and who are possessed of sufficient and typical American intelligence that enables them realize that the cheapest is always far the most expensive in the end, and who also realize that the acquiring of something for nothing outside of charitable donation is utterly out of the question, and particularly so in the commercial world
 This masnfcent high grade line of fabrics posi- lively prohibits entertaining the idea of cut ting price any further these high-arade fab- ries. further reduction, coupled with the prac-t tiea elimination of margin entirely during this special event. would mean the entains of an actual loss which do not to sustain, and which IS only natural The present state of the woolen market absolutely forbds further reduction this class of material. The intelligent public, and business men m particular can instantly grasp the meaning and force of argument. Were to cut our price any further inferior grade of tailoring would have to be resorted to in order to prevent an actual oss But will neVer under any circumstances tolerate inferior grade of tailoring for instant in- ferior tailoring is extremely repulsVe and IS ab horred by both the intelligent public and ourselves We have a standard grade of tailoring that have always and strictly adhered to during our entire com
 nerciaI career, and from which will de- viate. We do intend begin to foist inferior orade of DvooIens on our friends and +he public in general; neither going to resort to inferior grade of tailoring in order to cope with competitors and to meet competition. We know what our friends and the intelligent public of Phoenix expect when they place their order with us, and going to take particular pains to that they not disaP pointed in us We are going to continue to give our friends and those of the intelligent public who will deem worthy of their consideration the best that there is in us have always done, or will positively accept no remuneration whatsoever. We not in the least adverse to those who rather feel inclined to doubt that statement pae- ing their order elsewhere The patronage of those seeking a cheaper grade of clothing, which naturally involves rePulsVe inferior tailoring, is not solicited The class of men we are catering to are men who are fair and broad minded and who be reasoned with that's the element we have always considered it a pleasure and an honor conferred m doin9 business with. being fully aware of the splendid high stand ards of the vast majority of Phoenix and vvo- men, which this community s blessed and can be duly thankful for. There is hardly any need of intmating that the patronage of those who are the opposite to the intelligent element we are catering to, and who far in the minority Phoe- nix, is positively not solicited The high-g grade line of vvooens we have always carried yyilI never he substituted for an inferior grade, and the highest standard of tailoring that expert taors of the high est standing capable of producing will always be the predominatng feature of this hishola tailoring inst'tution A personal examination of these mag nificent fabrics is mperatVey essential in order to more Iuiy appreciate the extraordinary extremes going to during this anniversary sale. The public is extended cordial invitation to visit this insttu ton, where examine these fabrics your own leisure, regardless of whether you place order or not Every courtesy which IS naturally due all gem tIemen-lades ncIuded-vvl be extended. Neverthe- less, we fully appreciate the fact that courtesy which doesn't cost anything, but still so much in all social and affairs and which is the recognized stepping stone that every successful com n1ercia institution is founded the lack of which essential commercial institution can hope to exist length of time, much less hope to accomplish in their