The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1920-06-17
THURSDAY, JUNE II, 1920
A LESSON FROM NEW MUNSTER.

The village out in WheatIand, known as New
Munster, had bad fire the other day and when
the thrifty people Of that village began to
figure up they found that they had sustained
loss of good many thousand dollars. When
they began to look about at their insurance
policies they found that the loss was consid-
erably more than they had expected They
found that they had forgotten an important
thing and that is that the world keeps moving.
A lot Of them had not seem the necessity Of
moving with the world when it came to provid-
ing against loss by fire. The loss of New
Munster may be the gain Of the rest of the
people of the county.
Insurance which was sufficient to cover most
any loss that village might have had five
years ago, would scarcely provide for the build
ing of block of a town now. Times have
changed and "supposing you have fire to-
night" means something different from what
it used to mean. Of course, if you feel that it
is cheaper to pay for rebuilding buildings than
carry insurance, then it is your look out, but
lot Of people have had no one call their atten-
ton to the fact that it costs a lot more money
to build houses now than it did before and that
for this same reason they should have lot
more insurance on their property. This may
be something of an advertisement for the man
who writes insurance, but at the same time the
excellent suggestion to make to every man
who owns house, or barn, an automobile or
a horse, machine or piano. or anything else
that is insurable, is that he look over his in
surance policy. The new order of things has
brought new idea of values Five hundred
dollars in insurance might have been lot to
carry on the old home some time ago; but if
that old home burns tonight the five hundred
dollars wouldn't build temporary structure
to house building materials while the fellow
who owned it was building new home. A
couple Of hundred dollars on the furniture OF
an average home few years ago might have
ben big help in fixing up the damage caused
by smoke and water, but couple of hundred
dollars at the present time would be insult
fcient to restore good decorations in a couple
or rooms. The mans insurance must be gov
erned by values just like everything else, no
matter whether it is written on his house or
On his life Lives are worth more today than
they ever were before The demand for men
has become so great that a mans life is pretty
poorly rated if he thinks it is only worth an
insurance of two thousand dollars.
AS earning power Of men have doubled and
tripped the demand for the care Of their farni-
lies after they slip away has taken the same
ratio for increase.
No man willingly forgets to take proper pre-
caution against fire and lot of them ar eanxi-
Gus to protect their family against their being
taken away, but the real need of increased pro-
lection in order to fill losses made by fire or life
has not been driven home to lot of people,
It has been, driven home to the thrifty people
of New Munster.
They appreciate now what it means to be
undersigned with an overcast of building
Other people may feel the same way about it
if they are caught by fire,
OF course the cost Of insurance has gone up
along with lot of other things and if you feel
that you are better off without it this has no
appeal to you, but if you want to do the insur-
ance business in a business-like way, you will
look over your policies and buy enough to pro-
tect you under the present day costs and
present day conditions rather than just let the
old policies ride. Men who handle big BUSH
ness have doubled and tripled their insurance.
Your home or your life means just as much to
you as the plant of big concern means to it
and probably a lot more. The suggestion is
BE intelligent in carrying your Insurance"
FIRING yOTTRCET n