Arizona republican., 1920-09-19
CANNERY WILL
 TAKE CARE IF
 STATE'G HONEY
Fl Verjel Ranch Plans To Make Product One of Main Concerns of Busi- ness Which Has Become of Statewide Importance


 ness Which Has Become of Statewide Importance
 Arizona produced a million dollar honey crop this year Most of the crop was shipped to California where it lost it's identity as Arizona honey by beinb put out there by canners as California honey, This has been the practice for years through lack of manufacturing facilities in Arizona But this year there arose a formida ble organization at Chandler to enter the lists, modestly announcing its factory would turn out mesquite and amber honey, guaranteed pure and free from sugaring.
 This organization which has been in the canning business only four years is already known in almost every state of the union through it's superior pro- ducts put out under the E. V. R. brand Fl Nerjel Rancho cannery. starting with only a meager production, esti- mates its output this year at 400, 900 pounds of fruit. It is strictly local and will buy all the local fruit it can get.
 This company has made an appeal tc- farmers to plant fruit trees; With an nual crops between, pending the de velopment of the trees to the produc- tive state. and beyond if desired. The call is vaIleywide, countrywide. state wide. In the call is heard the voice of the prophet: "A country should feed as well as cIothe itself; a country that does not must perish"
 Cannery Progresses
 The chamber of commerce of Phoe- nix has watched this cannery develop with qualification. realizing that the fine fruits of the valley were receiv- ing attention in the outside world | l+1- This year witnessed the greatest pro gress in the cannery, not only in the increase in it's quantity of fruit pro ducts. but in the initiation into it's business of Arizona honey. Arizona Honey a product under the =. Y. +. brand which will bring Arizona honey into it's own among the finest pro- ducts of the world. It is a privilege almost for the world to feast upon mesquite honey, the most delicious honey the. world has yet tasted, Ari zona mesquite honey whose identity has for so many years been lost through lack of manufacturing facili ties.
 Recently a trip was made by Chen dler people to the E. " R. factory. An account of the trip appeared in the Chandler Arizonan. It was written by the editor. Samuel A. Meyer, and reads:
 'E V R Brand is destined to make Chandler and Arizona famous in the homes of the United States.
 Of course many Valley people know that Chandler harbors a cannery that has been quietly growing, but what the majority of the people do not know is that the products turned out are going into thousands of stores and into practically every stae in the Union.
 Make Pilgrimage
 It was on Monday that delegation of local merchants made pilgrimage to the Fl Verjel Rancho just south of town where Messrs. George F. and w. J. Lewis, owners and managers gave them an insight into the workings of the only and therefore largest, can nerv in Arizona Those in the parry were F. s. Pyeatt of the New York store, Nat Herzberg of the Lukin gro- cery, N. N. Basha of the Boston De- partment store, W. w. Pickren of the Chandler Chamber of Commerce. and the writer.
 It is a rather difficult matter to de- scribe the manifold operations neces- sary in taking a raw peach and in less than an hour convert it into delicious jam, all nicely jared, sealed and ready for the ultra particular taste of a dis criminating American public, and when one stops to realize that an output of some 400 900 pounds of this delightful delicacy is being prepared this season. you can get a glimmer of what the Fl Verjel people are accomplishing.
 From small house, 10X12, where the first jams were made in 1917. to 1920 and a fireproof structure 30x100, one can get an idea of the growth. As a matter of fact the first fruit was put up in the garage when 2,000 jars were rnanufa ctured as an experiment and when all the family pitched in and helped peel peaches and apricotS and also cooked them on oil stoves. In 1918 a small building was added and 1000 pounds of jams produced. In 1919 two more buildings were erected and 60,000 pounds put on the market This year the output will he F carloads or 1000 pounds.
 The new 30x1O0 structure built this year has already proved inadequate and next month work will start on another building 100 feet long, to be continuation of the present canning department But let us return to the fascinating art of canning fruit that iobbers from coast to coast are eager to buy.
 Tiers of Fruit
 One enters the cannery from the backing room where thousands of jars of jams are ready for shipment. You encounter tier after tier of fresh fruit which is absorbed by a bevy of uni formed girls at two long tables. These girls are called -P4tters and they do not fritter any time away. as they keep their eyes demurely on their flashing knives. They half and pit the fruit which is then ready for the peeler which is a large spiral steel drum. eight feet long, by four feet in di- ameter The drum is supported at each end by heavy collar castings wn1cn rest on wide surface rolled bearings in the main frame. Ample heating coils are provided through which the steam passes. The machine is revolved by electricity and has capacity Of fifty tons of fruit every eight hours. IL peels the fruit by a I've process and then passes it to q six-cvIinder drum where 1t is washed in six different com partmentS. From here it is droppa.j into the crusher or pulper. The peel ing. cleaning and pulpinG is a coutinU Ous opera ton.
 The pulp is then weighed. the proper amount of sugar added and then put into three mammoth steam iacketeA copper kettles with a capacity oe 125 gallons each. new glass lined vac