The Kansas City sun. (Kansas City, Mo.) 1908-1924, 1920-09-25

trained Negro is usually scared he
might fail, or he rather prefers to
enter some Legitimate get-rich-con-
Germ where the "big money is, or
even foster some charitable scheme
in preference to trying to promote
economic opportunity for his people,
This condition must be remedied.
Educated, well motived Negroes must
enter the business ranks in more ap
preciable numbers. And the unedu-
Gated business person must strive
harder to learn all the educated meth
DDS of modern business activity. Self
protection demands this.
Now our reaso for placing such
emphasis on educated methods is that
these stand n in excellent stead in
the prosecution of his business. This
is true from the standpoint of the Of
fensive as well as the defensive. The
offensive here. is made to typify in
telligent enterprise. The go-to-it
spirit. Enterisg new lines UNEMPLOYED
by Negroes and Drawing the competi-
ton of the white concerns. These are
all offensive measures for the reason
ably trained Negro. Since the COM
p~etitors you go VI against are train
ed and experienced we need not argue
that we should be trained. The defen-
sives are equally as positive in bust
ness for the Negro as the offensives.
The first essential in business is clean
motive, business principles that will
stand the acid test, as Theodore
Smith is wont to say. The next he
should learn the meaning of service
by actually rendering it. Do this, and
what ever may be the jealous or de-
structive forces directed against you,
Service on your part is your greatest
defense. 1t is your Savior.
But how can one give service? Can
it be given by the unframed? Ger
tainly not. Then we see that train
ing in business is indispensable to
the plan of giving service.
If when entering a business a per-
son has had no training, the first
necessary step for him is to get some,
somewhere. Perhaps he has invested
all of his earnings in an enterprise.
If so, he must stay awake at nights
training himself and bordering over
how best he can manipulate his bust
ness. A previous education of most
any kind rightly appreciated will &C
celerate the solution of many of the
problems which confront him, be-
cause he has learned the value Of
relationship of figures and facts. But
this, plus his experience. and more,
constitutes his training"
AS to training employees-Now in
the whittier business world there are
business schools where this training
is offered. These institutions special
ize in the training of modern bust
ness, covering every line. The larg-
our case doubly difficult. Surely then
we need trained Employers to give
some inkling of business efficiency to
the unframed employee!
The third is training the public, our
particular constituency. This calls
for unusual perspicacity or the part
of the business person. Because our
people come to us first doubling our
ability to correctly transact business.
They are accustomed to buying from
the long established whites, they,
therefore, come to us more criticizing
than with the spirit to cooperate.
This, then, calls for a higher appeal
on u part than the commercial in
stinCt-the Race.
The Negro people must be shown
more and more that only by receiv-
ing great patronage from them can
Negro business concerns be able to
compete with the white concerns in
rendering service unto them. There
are numbers of places in this town
receiving the proper support from the
people. and we believe that they are
the recipients of Good Service"