The Filer record. (Filer, Idaho) 1919-1930, 1920-04-01
Natural Desire Is Not TO Get the
Worst of Any Business
Transaction.
CHEAPEST NOT ALWAYS BEST
Person Who Buys From Catalogue
House Sees Only the Price and
Forgets That Value 10 Thing
That Counts.

4 phluihiJ NHhi 10 get uii you can II
return. No one can criticize you 70
having that desire. Only those VIII,
. are commonly referred to as hayinJ
more money than nense" throw thei
money away. All Others are careful I.
see that they do not get the worst OF
any bargain. But one has 10 be abb.
10 look farther than the end of his
nose II he Is to be sure that he Is get
ting the most that he can get for his
money.
That Is the defense Of the man who
buys from the mail order house Instead
OF patronizlng the merchants In his
own town. He says he can get more
for his money when he buys from the
mall order man than when he spends
his money at home. But In arriving
ut that conclusion he certainly has not
been able 10 look further than the end
of his nose.
In most cases the man who buys
goods from u mall order house does
so because he thinks he Is getting the
goods for less money than he would
have 10 pay for them at the store In
his own town. lie thinks he is look
Ing ont for No. l and he says II is
not his fault II the merchant I'm his
town cannot make any money and Is
forced 20 go out of business. He over.
looks the fact that he Is likely TO be
as hard hit as anyone else when that
merchant closes his doors but leay-
Ing that probability out OF consldera-
fHa oh oh n 4
the buyer has really lost money on his
deal with the mall order man.
Price Not Only Consideration.
If buying an article OF any kind,
whether 1t be a house and lot or pa
per OF pins, the price Is not the only
thing 10 be considered by any means. |
You are not In the habit OF going into |
a store when you want to buy suit of |
clothes and saying TO the storekeeper : /
"Give me the cheapest suit OF clothes
you have In the house." You want the
best suit of clothes you can get for the
usually want the cheapest thing you
can find.
A man may delude himself Into be-
iieving that when he buys suit of
clothes from a mail order house for
$40 he is saving money. but what is
there TO Justify him in such a belief?
The mere fact that he Is getting suit
for $40 does not mean that he Is saw
ing money. The chances are that II
he should go 10 the man who runs the
clothing store In his own town and
ask for II he could get a suit of clothes
for $40 and the chances are also that
II would be just as good II not a bet
ter bargain than the suit which he
could get from the mail order house
for the same sum. II Is not the price
he pays that shows whether he Is get {
ting bargain or not. 1t is the quail. /
ity OF goods that he gets for his money '
that counts. /
Can underseIl Mall Order House. B
The home merchant can sell as
cheaply as the mall order man II he
sells as cheap goods as the mail order .
man sells. His expenses are not as y
heavy as those Of the mail order man n
He pays less rent In proportion to C
The business he does. his taxes are less
In proportion to the capital Invested
His advertising bills are less than u
hose OF the mail order man In proper d
Ion 10 the volume OF his sales. He q
AN undersell the mail order man any A
lay In the year II he wishes to sell
,nly goods OF the same quality and
'tylc OF those sold by the mail order G,
nan. but he doesn't do this because he D,
lnows that the majority OF the people 81
n his town do not want that quality n,
md style OF goods. Therefore he keeps
n stock goods OF all qualities and all
,rices. He has the SO suit for the nj
nan who thinks that he can get more :,
or his money by buying suit at that r.,
rice than he can by buying better ot
ne for SEQ but he tells the customer -.
ust what he Is buying.
The next time you think about buy
ng something from mail order house. -,
you ever do think OF such thing. "a,
o FIRST TO your home merchant and .,'
SIX 20 see tho article which you are ~
linking OF buying. ~,
Ready to Compare prlesa m,
Your home merchant Is a business sol
ian. lie gets the best values he can
" his money when he buys goods. and
= does not expect his customers TO da
. anything else. All that he asks. In in
.turn for the fnvcrs he does his Gus. Ca
'mcrs and the things he does for the gal
BOD 81 bis ccfrmurlty II that he be Or,
ven "a opportunity 10 meet the In
tiou< eofunatiffon ~ tina t.,alt aytar
'use. Ne Is perfectly willing 20 have Sci
= prices and nj. values compared 20 AZ
lose Of the mail order huusg but ne Mo
- a Just complaint when he N not ~,
ven 4 chance 10 make this ectrpafia III,
n,
= al buyers wodid take the value as ~,
oil rs the price OF the article they ns,
q buying into consideration, the mail -.
der houses would ell 90 out Of bust. Wv ~.