El Paso herald. (El Paso, Tex.) 1901-1931, 1920-04-17

{ the modern automobile. It has trans
I lated possibilities into realities.
How ideas Change.
Specific instances can be given ia
) abundance. But only a few will be
Necessary. in 1903, nobody had heard
I OF magnetic controls, sele starters
and such Thirty miles an hour was
hair raising speed, threatening life,
limb and chattels. Pneumatic tires.
such as they were, had good inten-
tons but short lives. The machines
themselves had the appearance and
strength Of a horse and buEgy-with-
out the horse There was the rub.
Automobiles in those days didn't
gather dust. They could hardly pro-
pei themselves fast enough and con-
they gathered the straw and mis-
cellaneous sneers and taunts OF pass
ing farmers on smooth running hay
wagons. Those were great days for
the writers Of funny paragraphs and
columns for the public prints. Max
fire stuff
Great Experience.
Today-wem, Il Is only necessary
to mention .'carbureters. storage
batteries" maEuetoes." spark
Plugs Electric starting and light
inr-" shock absorbers.~ aspeedou-
etrs," and the other elements OF nod
ern automobile equipment to realize
the enormous progress made. Comfort
end efficiency beyond the dream OF
the most enthusiastic inventors OF the
pioneer days are now realities--and
the end IS not in sight. In addition
70 the accessories as such. think OF
the almost revolutionary changes
brought about by the stream line
body the one man top, and the other
new elements IN construction and de-
sign The motor, itself, Of course, is
too obvious TO be commented upon
here Il IS to the automobile what the
heart IS to the human body, and the
advances in motor construction are
absolutely basic 70 the entire indus
Reports already IN hand covering
the first nine months o. 1913 indi-
cate that this has been BY all odds
the greatest year yet IN the automo-
tive parts and accessory industry.
While prophecy is risky. there is
certainly solid basis FOR believing
that 1929 viii set new high records
in dollars and in volume Of business
in this field.
-Four underlying factors. f seems
to me. are responsible for this sig
nificant development
Deferred Buying.
First The deferred buyinz re-
newed after the long period OF war
prod AUCTION Second, the general high
level OF prosperity which tends to
increase the effective demand for
motor vehicles. Third. the enormous
expansion Of agricultural uses FOR
passenger cars, automobile trucks
tractors and trailers. Cue to the de-
reioument OF good roads and the more
extensive shipment OF farm products
over the Highways. Fourth. the large
demand for the replacement and re-
newzl OF automobile parts and aces
soriest accelerated By the growing
use OF automobiles BY women and By
the repairing OF old cars by those IN
able to secure immediate delivery 81
new ones.
Export to south America.
There is another factor which can
be added with qualifications-the po-
tential and expected demand for ex-
port purposes- At the present mo-
ment this 8 confined largely 70 the
South American business. as the con-
1ltlous IN Europe 90 not seem to war
da1t an Aggressive foreign selling
campaign. The leaders OF the auto
motive industry are. therefore, watch !
ing with more than perfuuctory IN I
terest the problem Of foreign ex-
change. The subject Of foreign credit
s of vital and immediate Importance 1
10 the industry and sales managers
are today replacing the maps OF the |
United states on their office walls /
with maps Of the world.
The credit managers o. the lead
.ng parts and accessories nanuiac-i
-uring companies, whose business u
IS TO be conservative analysts rather
than optimistic prophets, met at al
cedit convention OF our association
recently. Their outlook on the bust 4
hess world In general and on their
own industry in particular was char
acterized BY q sane note Of optimism. /
These credit Managers L should be 1
remem beredi are past masters in the /
art Of watching the fluctuations OF /
business, and an optimistic report /
from such q group % men Is really Of I
tremendous significance.-From the
Tulsa World