Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1920-01-21
iT PAYS TO ADVERTISE
Some New Angles on Truism Seen
In Church Publications and
Elsewhere
BY GEORGE NOX MCCAIN

nance of Advertising likewise Karl Bloom
ingdale, Will Matos and others among the
veterans of the display space.
/ struck a new angle on the phrase the
other day.
Charles II. Clark is publisher of the Parish
Messenger. 1t is just what its name indi.
Gates. 1t is the printed messenger OF the
Protestant Episcopal parish of the Church
of the Saviour, over in West Philadelphia.
1t is the most imposing publication Of its
kind that I rcall Most parish papers are
four or eight page affairs, confined to the
announcements of church services and social
and welfare work. Charlie Clark thinks
nothing of forty or fifty pages, with half
tones, color inserts and all that in the Mes
senger.
1t is one Of those peculiar publications in
which the question of profit and loss doesn't
enter. If it is loss, then Vestryman Clark
fishes for his wallet and makes up the deficit.
If there is a profit, it means that future is
sues will be only the more elaborately illus
trated
If it were chartered it would have to be
listed as a corporation mot for profit
THE Rev. DR.. Robert johnson, the elo-
quent and we'll beloved clergyman who
directs the spiritual affairs of the Church Of
the Saviour, is Scotchman. That is, he
was.
Some of the spiritually minded and keenly
discriminating men of the West Philadelphia
parish heard Doctor johnson speak once
think it was at some international church
gathering up in Canada. That settled it, so
far as the Philadephians were concerned
There was a vacancy in the imposing Church
of the Saviour, on Thirty eighth street, and
DR.. Robert Johnson had not reached his
home back in Scotland before a call was there
from Philadelphia.
Naturally, the church authorities sought
TO give all the information possible concern
ing the parish to their prospective minister.
They included copies of the Parish Messen-
ger forwarded to Edinburgh.
Doctor johnson, with the wider field for
great cndeavor in Philadelphia presenting
itself, accepted the call, as every one knows
One of the mpclling forces in his decision
l understand. was the Parish Messenger
The logic, as ! deduce it. as presented to the
distinguished divine was like this:
'If the Church of the Saviour in Phila-
delphia is big enough and vitally interested
enough to publish as its Parish Messenger a
full hedged magazine, it is big enough to do
greater things"
Hence, you will observe. "It pays to ad-
vertise," even in the field Of Christian en-
deavor.
A COMPANY of men who. in one way. are
as familiar with the benefits accruing
from newspaper advertising as advertising
managers themselves, will hold their twenty
third annual meeting and dinner in this city
this coming Saturday night at the Manufac-
turers' Club.
1t is the Press League of Bucks and
Montgomery Counties. Next to the State
= L.. ...Izl Il, :.
Montgomery Press League is the oldest or
back to 1897.
Every newspaper man Of prominence in
the two counties belongs to the league. W.
B. fitzpatrick, of North Wales. is president
| do not know OF any organization of pro-
feSsional men w,to get more pleasure out Of
their annual and semiannual meetings than
those twin county gentlemen of the press
In summer they hold gatherings at some his
toric point are the guests of some promi
nent citizen who delights to honor them.
lion. B. WHITMAN DAMBLY has for
IL years been one of the leagues moving
spirits.
Every one in Pennsylvania politics twenty
FIVE years ago remembers Representative
Dandy. He was one of Montgomery coun-
tvs representatives in the lower house at
Harrisburg for two terms He is fine type
of Republican, because he believes in clean
politics within the party. The legislatures
| of recent years would have been infinitely
better off had they had more men of the
| Dambly type among their number.
Another widely known member of the
| league is Irwin II. Bardman, the new county
| treasurer Of Montgomery and for genera =
| ton editor of the Schwenkville Item. The
trouble with Irwin Bardman is that he re-
| fuses to recognize the fact that he is clever
| after dinner speaker; one of the heart to
| heart kind of takers; convincing without any
attempt at oratory.
f. 8. Moser, of the Collegeville Independ
ent. belongs to the absolutely independent
| editorial school He speaks his mind in his
! editorial columns, though he is aware that il
may rub the fur of some subscribers the
wrong way. They like him the better for it
1 think.
If Moser had lived in eastern Tennessee OF
| Kentucky before and during the Civil War
he would have been second Parson Brown
| low He's built after the Brownlow pattern
for he is natural born fighter.
There is a roster of fine names in the
league: G. S. Hunsicker, of Norristown; w
| l.. Clayton, of Jenkintown; w. G. Hover
| of Bryn Mawr; Walter Sanborn, of Lans
dale; Baum. of Perkasie Goettler of Sou
derton; Hillegas, of Pennsburg, and a Ions
list of others whose principal trouble now II
securing enough newsprint paper to maintain
the truth of the adage that it Pays t.
| Advertise
THE one place where advertising is hope
l. less and where, in past years at least
the caption was living lie, is in Turkey
| refer now to the Turkey Of Sultan Abdu
Hamid when nothing could be done with
out the permission of the Butcher of Eu-
rope"
we'll recall the appearance of the Herald
the only paper published partly in Englisl
that lourished for years in Constantinople
1t was issued exclusively for the Anglo
Saxons throughout the Turkish empire IT
advertisements were largely confined t,
steamship ssilings, European clothing ant
toilet luxuries.
In interest it's news columns ran goo,
| -..a.d 30 ;ts ndyarfiginQ columns Tho Dau