The log cabin Democrat., 1920-10-07
THOUSANDS VISIT
 r. & s. OPENING
BIG SALE ALSO BEGINS
Frauenthal X Schwartz Hosts for Many Customers and Friends in Hand
 some New Quarters.

her and nearby countess today attend ed one ot the most important merchant dlslng events m the history of Faulk- . ner county, the formal opening of trauenthaI &s Schwarz' department store m new quarters and the begin nlng of their annual "live-and-let- l live sale. From the time the bulld- ing was opened until a late hour th.s afternoon the big store was crowded With customers and friends. Despite the jam the throng was well handled oy an increased salesforce and there was no confusion or disorder.
 At 11:30 o'clock this morning re- treatments were served. Within 30 minutes supply of 2.00O sandwiches and 120 gallons of punch was exhaust ed. SouVen.rs consisting of vanity l boxes to the ladies and knife sharpen CTS to the men, each bearing a litho- ] gfaphed cut of the new store were 1 given to all visitors and each was also presented with a photograph postcard i of the building, with the request that It be mailed to some friend in another town. Enjoyable music was furn shed throughout the day by Hendrix band, which paraded the business streets before the sale began.
 The firm of Frauenthal & Schwarz 1 IS one of the oldest and strongest in Arkansas. The business was estab- lshed on part of the site it now oc- cup.es more than 46 years ago by the late Col. Max Frauenthal Two years later Jo Frauenthal, present head of the firm, was taken in as partner, the l firm name being NJ. & J. Frauenthal. 4 lew years afterwards Leo Schwarz acquired an interest and the name be- came M. & J. t'rauenthal x Company. Max trauenthal retired from the bus mess shortly afterwards and Charles | frauenthal, present active manager, | became full partner, the business thereafter being conducted under the name of Frauenthal & Schwarz.
 The store was established in a small frame building, but grew rapidly un- til Tn 1880 two-story 50 by 100 foot brlck building was erected, one of the handsomest structures of that day in Arkansas. The upper floor was a large hall where many balls and social events occurred in the early days of Conway and an occasional theatrical attraction was staged. In the early sos the two buildings on the south were acquired and occupied and later one of the buildings to the north, giv- ing the business frontage of 125 feet. The original brick building was par tlally destroyed by fire nearly two years ago, and the present handsome structure replaced 1t, being joined to similar two-story building erected to the south.
 The main building now occupies 100 feet front by 40 depth, not including rented building adjoining on the north which the firm also occupies. It IS heated by steam, provided with electric elevators, electric cash car rying system and every modern con- venence. Both interior and exterior are beautifully finished and decorated, the front being solid plate glass in both stories. The firm also uses four large warehouses and has a total of 50,500 square feet of floor space.
 Fortytwo salespeople and other em- ! ployes are on the payroll of the firm, which also employees four cotton buy CTS. The force recently organized a club which meets weekly and discuss es business problems as well as en- joys social meeting.
 "The main object of the opening and the sale is to make the people feel better and to remove some of the depression winch the short crop and the low price of cotton has caused in this section,' said a member of the firm today. "We are making no special effort to sell goods today and we are paying a higher price for cot ton that the market justities, but we wanted to show our friends that the conditions are not so calamitous after all. We realized that goods to be sold this fall would have to be priced in proportion to the value of cotton and this we have endeavored to do through out our stock. The prices are marked in plain figures on every item and an inspection will show that a pound of cotton will buy just about as much this year as it would last year."
 An attractive feature of the open ing was the display this afternoon of 40 new gowns brought here especially for the event by J. Rosenberg of New York, who arrived with them last night. Worn by 10 pretty young wom- en the dresses, all of which were the latest modes, were beautiful indeed. This event will be repeated at the Grand theatre tonight and at the Frau enthal & Schwarz store tomorrow afternoon at 2 o'clock