New-York tribune., 1920-01-25

Identities of Both To
Be Kept by Combining
Names; Plans Not Com
pleted for s'Telegram''
No Staff Changes
Are Considered Now
Morning Publication To
BE From MIR. Munsey's
Plant on Broadway

Frank A. Munsey, owner of "The
Sum and "The Evening Sum- who re-
Gently bought "The New York Herald"
and "The Evening Telegram." an
nounced last night that the two morn
nlng papers are to be combined. The
announcement is published this morn
ing in "The Sun" and "The New York
Herald"
The amalgamation will take effect
week from to-day.
II want to preserve the names of
both papers," said Mr. Munsey last
night, land the name of the amalga-
mated paper will be The Sun and The
New York Herald Nobody has been
let out in connection with this ANAL
gamation.
"The plant Of The Sun is to be used
for the publication of 'Ihe Sun and
The New YORK Herald The Evening
Telegram for the present will be pub
l'shed ne, at The New York Herald plant"
Mn. Munsey said that plans as to
The Evening Sun" and "The Evening
Telegram had not been completed.
WI. NIuHSty statement
The announcement of the amalgama-
ZION. as published in "The Herald"
"To the Readers Of The New York
Herald:
"Beginning with next Sundays issue
of The Herald (February Il, The
New York Sun and The New York
Herald will appear in combination as
one newspaper. The title of the COM
bined paper will be The Sun and New
York Herald
81 am fully conscious that this an
nouncement will come as great shock
who have clung faithfully to The
Herald while other New York news
papers have been more vigorously
handled, have been better nourished
and, as consequence. have steadily
forged ahead OF the old leader in cir
culation and in earnings.
"But in spite of this fact you have
The Herald The reason for this,
assume, is that The Herald has never
lost its atmosphere of refinement A
newspaper reflects the soul Of the man
who owns it and puts himself into it.
Mr.. Bennett was man of good breed
ing a man of refined contacts, a man
of the world
Reviews Characteristics
"'Thc Herald has covered, as no
other American newspaper has ever
covered, the doings of the social world
dramatic world, musical world and
world of sports. It's sporting news has
had a peculiar Herald flavor. more re-
fined in theme and in handling than
such news in other newspapers.
because of these outstanding char
acteristics 'Thc Herald has been an
extraordinary favorite with women
readers everywhere women Of cduca-
tion, position and refined taste In
later years The Herald has lacked
manly vigor. 1t has depended largely
on its specialties, whereas it should
have added to these specialties more
Of the strength Of the vigorous morn
ing newspaper of day. 1t had these
vigorous qualities in big measure in its
early days, and they were still out
standing characteristics of 'The Her
aid when its great editor and owner,
the late James Gordon Bennett, was in
his prime, his journalistic vision then
stretching out to the furthcrmost parts
of the world.
"Without his hand to guide it, with
out his genius to vitaliZe it, without his
generous purse to finance it, it has
given place in the race for supremacy.
and power and world fame of The
New York Herald remain undimmeh.
They are an asset of inestimable value.
No newspaper can be great without
them.
Hoped to Avoid Merger
II want to tell you, you stanch
friends of The Herald that | was no
less unhappy than perhaps you are to-
day when my analysis of the situation
in The Herald Office convinced me that
it should be combined with The Sum
| had hoped it might wisely be con-
tinued as an independent entity. If
! had yielded to sentiment and pride
should have entered upon the fight so
to continue it.
"But pride mas no place in economics.
To have continued The Herald as an
independent entity would have been in
opposition to all the laws of economies,
all the laws Of sound business
cts printing plant is archaic and
worn to the breaking point. There is
no machinery there of any practical val
ube. A new equipment could not be in
stalled under year and i half, and
then at cost Of million dollars and
more
"'The Sun does not need The Her
ald' in combination, but THE Herald
needs The Sum- The Sun has won
dcrful mechanical equipment, enor
nous in size and thoroughly repre-
sentative of the verv last word in print
ing machinery. The Sun has acres
of floor space for its printing plant. for
its editorial rooms and for its Offices
a magniiicenty equipped newspaper
shop in all particulars.
Was Soon To BE Homeless
"'Thc Herald not only has no print
inr machinery but has no home or
will have no home in another fifteen
months. The ground lease on which
the Herald Building rests terminates
Mt the end of April next year, and then
the Herald Building will become the
property Of the owners of the ground.
"While 'Thc Sun is in an imprcg-
nably strong position and does not
need The Herald in combination, yet
it cannot help beneftng from taking
on The Herald atmosphere, "Thc Her
ald' circulation and 'Thc Herald pres
Continued on page fifteen