Evening journal., 1920-02-27
Peoples Column
SALVATION ARsY-ITs
WORKS AND NEEDS

70 the Editor OF The Evening Journal
Sir. About two years ago IL was the
pleasure and privilege OF myself and
certain Of my officers TO sit down TO
dinner with most Of the city and man
aeing editors OF the New York dailies
end afterward to tell them something
OF ehe Salvation Army From that eve
ming dates The era Of increased good
feeling and mutual understanding be-
tween the newspaper men N lhis city
and the organization OF which | am the
head
In the meantime, through your own
friendliness and that OF scores or other
newspaper men from coast TO coast, the
general public has been told much Of
the Salvation Army. its aims, functions
and spheres Of work. The major p0r-
lion OF what has been said about us,
however. has undoubtedly dealt with
tie work that Salvaiionists were privi-
legged to do for the A. b. # Now, we
are back on our accustomed footing of
pcace-iime work. and 7 feel that Il this
could De laid before you IN personal
way. Just as was our war work before
the Kew York newspaper men, o highly
beneficial mutual understanding as TO
our home service could be arrived at.
As any dinner which we could an at
tend Il out Of lhe question, ] am TAX
ing this means Of communication.
First Of all. let me point out that the
Salvation Army has not been so un-
mindful OF the diflculiies Of pper
shortage and high manufacturing costs
as to swell the flood OF unwelcome pub
lcity material that Is reaching news
papers everywhere IN such volume as
90 call forth vigorous protests and cries
FOR relief For some months now our
publicity department has confined Itself
solely To the issuance OF only those bits
Df news which from time 20 time we
have 10 give forth These almost with
out execution, have been released
through the usual news channels and
have taken their place acoO ding to their
relative value IN the DAYS developments.
Now. with preparations under way
Tor the Salvation Army's second Home
Service Appeal. we are IN somewhat or
a uuandry. This annual appeal cOnsti-.
tules the Salvation Army's sole means
OF support. 70 can not stcced with
out the fullest cooperation from the
newspapers In every community. Prac-'
tcally an Of The money raised In any
city. county or state will be spent there.
1n view OF an that you have done.
through your paper FOR us in he past,
shall we be imposing upon good nature
and friendliness by again asking you 10
help us IN obtaining the funds to help
others for another year2
Let mo4xplain. take pride in the
fact that the salvation Army is adapt
able. that II learns is lessons quickly.
We Know that you are sickened beyond
measure Of propaganda for this, that
OF The other thing We are not asking
YOU 20 use any moro Of the same
veI are not going 20 submit any OF (; 10
YOU. I know. however. that you know
The salvation Army's story Is essentially
a human one. an interesting one. That
IS the story you VIII set and, hope.
print
But even this material we plan to
keep 10 a minimum. Moreover, our pub
liclty department has determined TO rely
largely upon readily available mats
and roady-to-print plates. Our story
this year VIII be told for The most part
in piciures-now pictures aud good
pictures.
This year. too. IN our campaign we
shall endeav0r 10 make use OF under
written space Throughout the em-
rhasis viii be upon the various phases
of the Salvation Army's Home work.
The Salvation Army's sole assests are
the loyal support OF IT'S friends. a frm
DEVOTION 10 humanitarian and Christian