The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1920-06-26
TRADE Week IS
OPENED TODAY
Retail Merchants Association
Starts ssFare Refund" and
sTrade-In-Pensacola'' Week.
HAVE ADVERTISED WIDELY
| Hope to Bring Buyers From
Baldwin County and From
All Western Florida.

To-day marks the opening of pensa-
cola Trade Week, known as Fare Re-
fund Week" Pensacola merchants
have been busy for weeks making plans
for the occasion and have covered all
Of western Florida and southeastern
Alabama with advertising material.
calling attention to the advantages to
be obtained by making Pensacola a
trading base.
According to the plans as outlined
for the Fare Refund Week. visitors to
the city will be refunded part of the
purchase price at the rate of six cents
mile. based on a one dollar purchase
for each mile travelled. This refund
is in addition to general reductions in
prices which have already been put
into effect. The general reduction has
been made so as to give the local buyers
an opportunity to save during the Trade
in Pensacola Week
The system under which the Fare
Refund privilege is. to be carried out is
this: members of the Retail Merchants
Association will have cards in their
windows indicating their membership.
Visitors who enter any one OF these
stores will receive Fare Refund
Card and ON this will be certified the
amount of the purchase made in that
store. The card fs retained by the
purchaser At the next store the ad-
ditional purchases are certified to, etc.
When the customer has completed
his or her days purchases the card is
to be taken to Secretary Price of the
Chamber of Commerce. who will total
the purchases and make the refund on
the basis indicated The entire system
is being handled through the Retail
Merchants Association and fare re-
funds are made only on purchases from
members of the association.
Members of the association who made
the western. advertising. tour Tuesday,
Wednesday and Thursday were Ed
ward T. White. Dick Bingham, Arthur
]. Butt, Lee Gentry, j. j. Rev. Dutch
Wicke, w. W. Watson. E. L. Miller.
William E. Wilson. John Harper. Adolph
Cohen. Louis Friedman and Hugh Te-
bault. They visited the following towns
McDavid, Atmore. Cantonment, Musce-
gee. Gateswood. Bay Minetie. Daphne
Fairhope, Battles, Silver Hill. Roberts
dale. Summerdale. Foley. Magnolia
Springs, Elberta and Lillian.
In the eastern party We're Will Diff
fenderfer, Leslie Partridge, Ed For
cheimer, E. Elebash. H. H. Rogers.
Thomas p White. Herman Engel, E.
o. S. Mcvoy, Herbert H. D'Alemberte
and China Quina. They visited the
following towns: Milton, Flomaton.
Brewton, Pollard, Evergreen, Canoe, all
towns between Cantonment and Floma-
ton. all towns between Pensacola and
DeFuniak. Crestview. Falco, Florala,
Andalusia, Camp Walton, etc. E. o. S.
Mcvoy is said to have gone on to Jack
sonville, making all intermediate points
and has not returned yet. H. H. D'Alem-
berte went to Camp Walton
The leader of each party carried
trumpet On reaching a town the
trumpet would be sounded and when
the people had gathered circulars would
be distributed. Every crossroads was
posted with advertising cards and The
personally conducted tour is believed
to have accomplished results.
Members of the L. C. T. have volun-
teered to assist in the advertising stunt
and will carry circulars and cards
through several counties.