Great Falls daily tribune., 1920-06-13
REMARKS
Of CAUST|C NATURE
CAUSE ROW IN CLUB
Scrap Between Members Nearly
Causes a Break.Up of Ad
Club Meeting.

Caustic remarks which led to good
old fashioned row featured the regular
Friday noon session of the Great Falls
Ad club program held yesterday in the
palm room of Hotel Rainbow, which
finally came to close when a number
of the members arose and left the
luncheon table. as a means of showing
their displeasure at the proceedings.
After the program had been explained
by President Charles Hansen. they
voted it one of the most unique in the
history of the club.
An open discussion regarding the
merits of number of automobile ads
displayed on billboard opened the ses-
sion. ]. j. Flaherty, of the Great Falls
Paper company, presided and called on
various members of the club for their
opinions. w. W. Wight told of the value
of cooperation between manufacturer
and dealer in the use of advertising.
The fun started when Mike Mullen
(Alikehasit) began to question the judy
ment of Homer Stone and number Of
others regarding their selection of good
advertisements. and selected one which
he claimed to be q masterpiece. tie then
stated that those written by profess
sional advertising men were crude and
that they were the work of men who had
made q failure in other forms of busi-
ness and who knew nothing better.
f. J. Daley, advertising manager or
the Mcdonald Shoe company took the
talk to heart and replied in a scathing
manner. growing very personal in his
remarks, and declaring that Mikes rot
ten verse" had gotten on his nerves.
Leroy johnson was the next speaker,
and he defended Mullen. w. NJ. Baldwin,
advertising manager of the Paris Dry
l1 Jnitn nH in % q r
tack on Daley. DALEY, however. grew
still more personal and included several
others in his criticism. Fred Perra Of
Flaherty and Perra. also gave few
remarks urging consideration for DALEY.
James r. Hobbins. a guest at the
meeting. then attempted to pour oil on
the waters by reyerting to the original
discussion. and held the floor in quiet
for several minutes. He was unable to
down Daley, however. who again start
ed his remarks directly towards Mullen.
Mikehasit then said something about the
"Bowery ad man who had failed in
everything else" and the fun was start
ed again.
By that time A J. Breitenstein had
gotten up and started for the lobby.
followed by Mr.. Hobbins and several
others. President Hansen then took a
hand. and explained that the entire
"row" had been nothing but a part Of
the program. prepared by Chairman
Flaherty. W. W. Wight and +. j. Sem
nette. Only few members of the club.
Mullen. Baldwin. President Hansen.
DALEY and Johnson were in the know"
to keep the arguments active. but they
received much assistance from the re-
mainder of the members. who fell for
the argument seriously. They all ad-
mitted that it was good joke.
Ten new members were reported
yesterday by Mike Mullen. Tbev were
John A. Thompson, Western Motor com
pany. Coy Furniture store. Great Falls
Meat company. Northern Hardware
company. C. C. Davis. John Frank
Huntsberger-G -Givens company. Sid VIII
I;s and the Kaufman Clothing company.
It was also decided at the meeting
Yesterday to formally recognize the
birthday of Senator Gibson. the father
of Great Falls by sending wreath OF
flowers with the compliments of the Ad
cIub members