Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1920-08-24
TO ADVERTISE ADVERTISING
clifton Gazettel

L Georgia will advertise advertising
in South Georgia. This was decided
on at the meeting of the business
managers of a number Of South
Georgia dailes held in Americas
Thursday. 1t was the second meeting
the first being held in connection
with the Eleventh District Press As
ISOLATION at Quitman, and further
steps were taken toward perfecting
a tight little organization which viii
have for its members the daily news
papers of that portion of Georgil
south of Macon.
1t is believed that there are
nany matters of vital interest to the
small daily newspapers which are
not touched upon by the Southern
Newspaper Publishers Association or
the State Press Association, and the
experience of those attending both
meetings has been that they are very
helpful indeed. The business mana
gers discuss every matter pertaining
to their work with the utmost frank
ness-material, newspaper, labor, adj
vertising, subscription, supply and
demand, costs and prices-all the
many problems that daily confront
the newspaper man-without reser-
walton. Time was when newspaper
men looked upon their neighbors
as competitors; they hold broad
er viewpoint now. There is more
work than all can do, and they have
every interest in common. What were
once regarded as trade secrets are no
secrets longer, and are freely dis
cussed.
1t is distinctly understood that
these gatherings are pay as you go
affairs. There is to be no entertain
ment and no speech making They
are business gatherings, of business
men, and strictly informal At Am
CIRCUS, both morning and afterr ION
sessions were spent in open discus
sion and exchange of views, after the
transaction of necessary business
pertaining to permanent organiza-
ton.
At each of these meetings every
man participating, from the mana
ger of the largest paper to the man.
ager of the smallest, learns some
thing. Some experience is related,
some method described, or some
viewpoint advanced that helps some
body. Those who have attended are
enthusiastic over the benefits de-
rived and they are sending out word
to their fellows to come in and share
in the good things. A large attend
ance is expected at the next meet
ing, which will be held in Triton on
the second Wednesday in November.
In the matter of advertising for
in South Georgia, it de-
veloped at the meeting that there
was a general tendency in the north
and east to discount business condi-
tions in South Georgia on the theory
that the boil weevil has cut off the
cotton crop and there will be no
money here for the usual volume of
fall business. The Association of
Dailies of South Georgia will spend
a liberal sum in advertising to coun-
teract this impression, and to put the
truth before those people. Page adj
vertisements in newspaper trade jour
nails and letters will be used to tell
the business men of the north and
east that South Georgia has other
profitable money crops besides cot
ton, and that the people of this sec
ton will have money to spend this
year. This not for the purpose of
asking advertising from retail
dealers-that will be left to the home
man-but for the purpose of secur-
ing advertising from manufacturers
for their special lines, and to let the
world know that South Georgia is not
poverty stricken.
The Associated Dailies of South
Georgia will take part in the plan to
advertise Georgia and spend some
money in the work.