Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1920-11-27
CONSUME RS ARE
BENEF|TINC BY
PRICE DECREASE
KanSanS Being Sold Dry
Goods at Reduced Rates,
Merchants Journal Says,
in Reviewing Situation.
Ry The Associated Pressl

1 topeka, RAMS, NOV. 20 COH-
sumers in Kansas are. according to
/ the advertising which is appearing
! in the newspapers of the state, be-
Ing given full benefit Of the
slump in dry goods prices"
The Mercantile Journalspublish-
ed here is authority for this state
mcnt and in proof offers a tabula-
ton Of advertised pE:ces on dry
goods staples in twenty-five towns,
representing thirty-six different
stores.
The table indicates that the adj
vertised prices on November 10,
IL and IL We're very near the same
as the wholesale prices on those
dates. For example, the wholesale
price of gingham is given as 20 TO
80 cents a yard. The advertised re-
tail prices on this item ranged
from Is cents to 80 cents a yard
with an average of about "a cents.
1.-THE towns represented" the
journal states are the larger towns
of the state, and they are the
towns which set the pace for the
merchants in the smaller towns,
The small town merchant cannot
quote higher prices than are quoted
in these twenty-five towns and still
sell goods, for competition is too
keen.
Here and there will be found
prices which are out of line, but
fully as many % these out-ot-line
prices are too low, as are too
high. OF course It IL not always
possible to ten on just what quail
ity of merchandise the retail price
is given. No doubt some of the
fabrics quoted at extremely low
prices, retail, are some inferior
grade, manufactured to sell at
cut price and not ordinarily ~
cMded in the quotations of the
wholesale houses. However. where
the retail stores have advertised
range of prices on some fabric the
table shows the extreme range.
Generally about midway will be
found the price of the average sta
pie fabric.
at will be observed that some
OF the stores are quoting muslin at
extremely low prices. Generally,
where some ridiculously low price
is quoted on muslin, the store max
ing the price puts a limit on the
number of yards which viii be sold
to each customer or says "On'y
------A yards for sale at this price,
These extremely low prices are
therefore generally made on al
leader; the item is deliberately sold
at a loss to attract trade.
an some towns competitive con-
ditions seem to have forced prices
down to extremely low levels, For
instance two stores in Pittsbnrg,
Kans., are quoting Pepperen ga
sheeting at 40 cents yard. This Isl
II cents below the wholesale price,
This is necessarily a purely local
condition.
x comparison of the wholesale
with the retail prices on items 9TH
er than ginghams shows;
BIeached muslin - wholesale
price, 1920 cents; retail price
range, 12h-19 cents; average, "a
cents.
Unbleachcd muslin - wholesale
price, 1916 cents; retail price
range. 12h-l9 cents; average, 10
cents. ...-....
Hope muslin--wholesale price, |
1919 cents; retail price range, To-
22 cents; average, IS cents.
Outings Wholesale price, 1925 |
cents: retail price, 1916 cents; av-
erage, 90 cents.
Percales-wholesal price. II
81 cents; retail price range, 10
30 cents; average. "a cents.
observation-disclosures price. 55-
60 cents; retail price range, 1889
cents; average, Ga cents.
Prints--wholesale price. 12k-
17Is cents; retail price range, To-
10 cents; average, II cents.