The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1920-11-03
NEW DISPLAY OF
TANLAC BIG HIT
Unique and Attractive Dis
play of Celebrated Medi-
cine attracts Much
Attention

An advertising display which has at
tracted unusual interest has been placed
in the show-window of the Brattleboro
Drug Company, the local agency for the
well-known and highly successful proprle-
tary medicine, Tanlac.
The display is not only interesting from
an advertising standpoint, but is educa-
tional, combining in an attractive and ar
tistic manner beautiful scenes from many
foreign countries where the ingredients
of this preparation are obtained.
1t has Gccasoned such favorable COM
ment in the city that the proprietors of
the store state that it will remain in their
window several days longer.
Work of Great Artist.
The display is the work of one of
Americas greatest photographic artists
and the manufacturers of Tanlac state
that the total cost will exceed 100000,
which is said to be a record price for win
dow displays. 1t is in 10 distinct and
natural colors, and presents scenes from
the Rocky Mountains, as well as from
Europe, Asia, Peru, Egypt and other for
eign countries.
The natives are seen in their natural
habitat and environment, gathering the
roots, herbs and barks that form the me-
dicinal ingredients of Tanlac, packing
them upon the backs of cameIs, elephants.
llamas and other beasts of burden for
transportation by land and sea to the i'm
mense laboratories at Dayton, Ohio, and
VAUDEVILLE, Canada.
One of the most striking features of the
display is the reproduction of the mag
nificent laboratory at Dayton. Here the
artist has very effectively and impress
sively portrayed the popularity of Tanlac
by introducing a group of people in all
walks of life, who are looking at the Tan
! lac laboratory with expressions of conf
dence. plainly indicating their belief and
IN hn fnir
Another distinctive feature is the bulle-
tins accompanying the display. They tell
briefly and concisely of the marvellous
growth and development Of Tanlac until
today IT has the largest sale of any medi-
cine of its kind in the world. These bull
lctlns also quote various standard medi-
cal authorities as to the therapeutic
value and physiological effect of the medi-
cine.
$4,000 Bottles Day.
From these bulletins one also learns
that the new TaElac laboratories at Day
ton and VAUDEVILLE have a combined daily
capacity of 10000 bottles and that the
medicine is now selling at the rate of ap-
poxlmately 100000 bottles per year
That Tanlac is a preparation of excep-
tlonal merit has never been disputed.
which accounts for its tremendous popu-
iIarlty and large sales throughout the
country. 1t is powerful reconstructive
tonic and body-builder and has a far
reaching and most beneficial effect upon
the entire system. Many strong local
endorsements from those who testify as
to the benefit they received have appeared
IN the columns of this paper
The manufacturers of Tanlac are firm
believers in newspaper advertising and
have forcibly presented to the public the
merits of their product in this way. Their
total annual appropriation for newspaper
space exceeds $1,000,000. Their copy
appears in practically all of the leading
daily and weekly newspapers throughout
the United States and Canada.