The Bolivar County Democrat., 1920-05-01
ASSISTING live
STOCK BREEDERS
Various Systems and Methods of
Marketing Surplus Animals
Investigated.
AID UNIFORMED PURCHASER
purchaser Needs Advice From Djsn.
terested Party In Whom He Places
onfidence-Bureau of Markets
Inaugurating Plan.


lnauguratng Plan.
(Prepared by the United States Depart
ment of Agricultural
With view of effecting a system of
communication among breeders farm
ers, county agents, state agents and
state and national live stock associa-
lions. which will enable breeders to
dispose of their surplus more easily,
various systems and methods Of mar
ketlng purebred live stock now in use
have been investigated by the United
States department of agriculture
through Its bureau of markets. The
desire also is to help buyers locate
stock near home.
Breeders of purebred live stock have
felt for a long time that there is need
Tor closer acquaintanceship with the
live stock farmer who does not breed
purebred animals. The breeder with
only a few animals especially often
has difficulty in disposing of his sur
plus profitably. and the man who
never before has purchased purebred
animals frequently needs information
relative to the location, value and
quality of the animals desired
SUCH information is Of especial
Importance If it helps him in finding
what he wants near home. Although
In many instances the animals offered
by the small breeder may lack condi-
ton and are inferior, the principal rea-
son for his inability to sell is the fact
that he is not a well-known breeder,
he is not acquainted with the usual
methods of selling purebred live stock,
and-he has not been able to realize the
value of advertising.
Must Encourage Small Breeders.
Since a substantial growing industry
depends largely upon the success of
large number of small breeders, it is of
vital Importance that a reasonable
or they will become dissatisfied and
quit the business.
The principal difficulty lies in the in
ability of the uniformed purchaser to
get definite, accurate information re-
gerding the kind Of animals to buy
and where they can be located most
easily. The Importance of starting
with the right kind is so vital to the
success of the business and there is
so much misinformation that the pur-
chaser needs advice from a disinterest-
ed party in whom he places confidence.
The bureau of markets, in co-opera-
tion with the various state agricultural
colleges, county agents and local live
stock associations, is inaugurating a
plan which will assist buyers material
ly in obtaining easily information re-
garding purebred animals. The plan
Is based upon the cooperation of the
| breeders within county or commun-
ity. The farm bureau or county
agents office is the headquarters for
the local cooperative association and
usually the county agent is the secre
tary.
Although many different ways of
getting results are employed by the
various local associations the principal
object in the plan Of the bureau Of
markets is for the association to sup
ply definite detailed information re-
garding the various herds in the coun-
ty to those who desire 1t. This enables
the buyer and seller to get together
easily In order that a sale may be.
made, and when this Is done the asso-
citation considers it has accomplished
its purpose. 1t is obvious If the secre-
tary Is to direct buyers he must be
well acquainted with the breeders and
the herds in order to furnish the nee
essary information readily.
Survey @s First Step.
Naturally the first step is to make
survey and determine the number of
breeding animals in each herd, the
number of each sex. the age and quail
ity and the kind of sire heading the
herd, together with the exact location
and the approximate number of ami
mails offered for sale each season. this
being the information needed. AS soon
as this information Is completed it is
filed in a form readily accessible to
any one. BY this method fairly COM
plete files may be maintained by col
lecting such Data twice each year. and
when direct inquiries are made more
definite information may be obtained
by telephone. The information is then
plotted on maps. which are placed in
conspicuous places where everyone