Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1920-05-12

AS a man IS known by the com.
pany he keeps so can a buyer be
judged TO a certain extent by tht
companies he buys from. This is
one angle of the purchasing game
especially important to the man
selecting office equipment.
In addition to the quality of ma
terial and workmanship and the
cost it is well to ask these ques-
tons: Are the manufacturers of
this article thoroughly reliable?'
land "Does their history, past and
present, indicate that they are in
business for keeps"" The same
questions apply as well to dealers
or manufacturers representatives.
Permanency in business and as
representatives for any article of
office equipment are demanded
especially in dealers. once GER
tain make of files has been adopted
in any office the manager wants
assurance that additional equip
ment of the same make can always
be secured from a dealer in his
territory. Otherwise it may be nee
cssary to repudiate the original
selection and install a new line, an
expensive process.
Dealers and Products Come and Go.
During the past few years almost
anyone could start up in business
and be successful These were alb
normal years and the many new
firms established under war condi-
tons have not met with any real
test.
Days of business depression must
come in the process of readjust
ment. When they do arrive it will
be easy to determine between the
business founded on ability and
hard work and the business enjoy
ing only superficial prosperity and
unable to bear up under the stress
of tagging demand and falling
prices.
Look back over the past few
years and recall the countless num-
Der of new office devices which
enjoyed a wide sale for a few
months and suddenly disappeared
from the market. Consider how
many dealers or manufacturers
representatives operated in your
territory during the same period
and have since departed for pas
lures new.
At the same time how many new
dealers have taken their places or
how many new articles of office
are now enjoying brief
More important yet
low long will they last? Products
and dealers come and so, Only
those that come to stay are worthy
of consideration from the buyer
who gives thought TO future re-
quirements.
Reliability.
The old conception of shrewd !
business found apt expression in |
the Yankee horse trader who |
counted that day lost in which he
failed to dispose of an animal with |
the blind staggers as a highly de-
sirable piece of hOrseflesh. 1t was |
a "let the buyer beware" system. |
Today a business only prospers as
it renders service, The canny |
buyer picks the firms from whom |
he buys as carefully as he selects |
IL lFlAb blllNN VI hNtiiNi VI '''''''
ufacturer is best expressed in the
to stand squarely be-
hind products or merchandise ana
make prompt adjustments when at
fault. The big nationally known
concerns and many smaller ones
spend thousands of dollars annu-
lily advertising this spirit of serv-
ce and esponsibility.
The firm operating contrary to
hese principles, even though It's
prices are lower, is bound to prove
IN unsatisfactory connection in the
ong run. The house featuring a
guarantee so worded as to relieve
lealer and manufactures of all re
iponsibility should also be avoided.
The whole fabric of business Is
Iuit on credit and credit is found
ID on confidence. The safest plan
or the buyer is to disregard the
nut price appeal and guarantees
md order only from such firms as
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