The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1920-05-25
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From Fort Worth Record

(tTom Fort Worth Record
Fort Worth consumers who are
awaiting decline in prices have
long wait in store for them, according
to the retailers. They see no general
lowering in prices in the cur-prlce
sales that are now sweeping the
country. Prices, they say, this fall
will be as high, II not higher, than
at present, and in no event will they
be any less.
This applies to the whole field OF
clothing, and dry goods. Silk is the
only material that shows any signs
Of a retrograde movement and the
falling off there is only temporary
and due to an overstocked market.
That the present nationwide prop
aganda will be productive merely of
sporadic sales on the part of poorly
financed or overstocked institutions
and is not warranted by actual condi-
tions, as far as the retailers are con.
cerned, is the further contention Of
Fort Worth merchants. They see in
1t merely an attempt, backed by the
wholesale trade, 10 make the retailer
the goat OF price agitation and an
endeavor to club him into selling his
goods at an actual less in order to
preserve his clientele.
They assert that instead of the mar
sin Of profit today being greater than
formerly that it is in most instances
less and that they themselves would
welcome n return to prewar prices
and conditions Of merchandising.
II do not see any immediate pros
rect CT lower prices, Leon Gross,
president of Washer Bros, declared.
In fact, | am convinced that prices
this fan are going to be higher than
those We are now paying
This belief Is based on the prices
we are being asked for fall deliveries
which have already been contracted
for. The advance is very noticeable,
especially in the case OF standard
makes the prices of which are rang.
ing from 20 per cent increase up
ward"
Gross declared he could see nc war.
rant for an anticipation of cut price
sales except on the part of those who
were overstockcd or who were forced
by their financial situation to realize
ready cash. "As a matter Of fact, We
cannot afford to make any cut in
prices except at sacrifice to our
selves" he declared. I'VE are operat.
ing on u smaller margin of profit
than ever before in our history.
"Our per cent of profit is no more
than is justified by good business
standards. To sell at less is to sell
at loss to US and no man could
continue in business on such a basis
1t is mistake to lead the public to
believe that prices are coming down.
They can't come down unless the
retailer is unjustfy dubbed into it,
and such n procedure can result only
In q general loss to the public in the
reflection from depressed business
conditions"
Similar sentiments were expressed
by Joseph Sanger LEGAL manager Of
Sanger Bros. slight reduction ara
lOllINttht III CtINilll nt StdltNit
but they are due TO circumstances
affecting only those particular arti-
cles. I see no prospect OF u general
reduction in prices.
Il expect revision in prices. When
IL Will come nobody knows, but II
won't come before winter in any
event. Fall stocks have already been
contracted for and are now being
manufactured. Their price is already
fixed and will not be affected by cir.
cumstances that may occur between
now and delivery.
Not until the labor situation Is
cleared up and production catches up
with the demand will prices grow
less. When that will he no one can
safely say. The public's mind has
been poisoned to a great extent
against the retailer. He has had to
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