Missouri Valley times. [volume] (Missouri Valley, Iowa) 1874-1931, 1920-03-11

Fresh eggs, 4Oc doz., at Lewis &
Williams MILO.
HOW ELECTRICITY HAS BEATEN
ALADDEN.
Sometimes things near at home 20
un-noticed while we open our eyes in
wonder at things far away. One of
the greatest developments in history
has slowly forged ahead year after
year right here at home until we take
it as a matter of course, yet all the
time it has provided modern miracles
for business advancement and home
comfort.
Are you listening now? The an
swer is the word Electricity.
Those unobstrusive, little copper
wires overhead carry mighty unseen
forces, that by broadening adaptation
are revolutionizing the business and
economic life of the country. Out of
those small wires, you can get tiny
night light or the force to turn every
wheel in every factory for miles
around. Flea power or a thousand
horse power is all the same to cleo
tricity From the end of a copper
wire not as big as lead pencil, you
may have just what you want, a tiny
drop of electricity to warm baby's
/ milk or an ocean of power or flood
of light.
Talk of the days of Aladdin-that
old Arab was piker. We of today
have him beaten off the map. He
couldn't clean his Turkish rugs with
modern vacuum cleaner, or install
an electric refrigerator to keep his
meat and cool the milk without ice.
He had no electric flat irons that
heated without fire, or an electric
range that cooked without one. Why,
if in Arabian Nights they had tried
to tell us Of such things, we would
have shut the book with an incredu-
lous bang!
Here at home, we have all this and
a half hundred more electric advan-
tages beside. The electric heater
warns things up comfortably these
chilly mornings just by the twitch of
the switch, saving a fire in the fur
mace or stove. We can throw on every
light in the house from a button at
the head of the bed. Toast made on
the table tastes better, being made
the fireless electric way, because it is
fresh, brown and just right. Who
would ever go back to the lifeless cup
of coffee when an electric percolator
brings out the real delights of coffee
with all it's tang and zest and makes
coffee that costs twenty-five conte
per pound better than fifty-cent cof-
fee made the old way.
Today vast steel mills melt their
steel by electricity, and electric weld
ing is supplanting electric riveting
The electric railways could not live
without the electric welder, that re-
pair parts formerly thrown in the
junk heap. Then, think of the Oyer
land Automobile factory in Toledo,
where they do all the finish on their
car bodies by electricity and use
enough of it to supply modern city.
Now, here comes the scientists who
promise US more and more in the way
of electric wonders yet to come, just
as though we did not have enough al
ready. Electricity is business right at
home, for the biggest factory in town
is our own electric light plant that
makes thousands of electric horse
power for us every day and pumps
| electricity into the long distance
transmission lines that reach out to
other towns. The Continental Gas &
Electric Corporation of which our
plant is considerable part, is the
consolidated company that has united
the electric lines in Iowa and Nebras-
ka by seven hundred miles of poles
and copper wire, just like net work
of railway lines SO that if an accident
puts one electric power station tenn
porarily out of business, the other
power stations can all rush in to the
rescue through these transmission
lines
/ Electric light business has never
been business that has made huge
profits, but better still for it's Gus
toners as we'll as the people who own
stock, it has always been sure profit
maker, because it is the steadiest
business in the country running on
increasing in poor years as well as
good years, because of the many new
avenues of business opened to it each
year.
Now, if you don't believe us as tc
electricity having Aladdin beaten to {
fragile. YOU ran go down to the cleo.
trio light office today and see Mr.
Rea as to the wonders that electricity
can accomplish in your home, factory
or office; for light or heat, to coo
you or to warm you; to clean, iron OF
cook for you. He has told us he car
make good from curling tongs to ma
chinery. Ask him, test him out ane
if he falters you can write a scorch
ing letter to the Editor and sign Pro
T Bono-Publico, Old Subscriber or an.
other name that your feelings, unde
the circumstances, warrant.
But we believe he has told us tn