Atlanta tri-weekly journal. [volume] (Atlanta, Ga.) 1920-19??, 1920-09-23
PRE-WAR PR|CESON
FORD AUTOMOBILES
EFFECTIVE At ONCE
Schedule of Reductions,
Amounting to IA Per Cent
on Trucks and 81 Per Cent
on Cars, Is Issued

DETROIT, Sept. 21.-Re-e
ment of pre-war prices on all prod
ucts of the Ford Motor company.
effective Immediately. was announc-
ed today by Henry Ford. The price
reductions range from approximate
ly Ia per cent on motor trucks to
81 per cent on small automobiles.
In announcing the decision of the
company, Mr. Ford, in formal state
ment, said:
"Now is a time to call a halt on
iteering, and war greed. 1t may be
necessary for everybody to stand a
little sacrifice, but it will be most
profitable after all. because the soon
er we get business of the country
back to pre-war condition, progress,
prosperity and contentment will oc-
cupy the attention Of the people.
For the best interests of all, it is
time that a real, practical effort was
made to bring the business of the
country and the life of the country
down to normal. Inflated prices al
ways retard progress"
The announcement said the price
reductions were made despite untitled
orders for 146,065 vehicles.
There will be no reduction in wages
at any of the Ford plants, it was an
nounced
The new prices on Ford automo-
biles, trucks and tractors, proclaim
ed Tuesday by Henry Ford, were an
nounced Wednesday by Stewart Alb
bott, head Of the Atlanta Ford as
sembling plant, which distributes
Ford products in Georgia, Alabama
and Florida.
Mr.. Abbott had Just received Of
fetal notification from Detroit of the
price reduction, which was widely
hera1ded Tuesday in dispatches of
the Associated Press and other news
agencies, quoting Mr.. Ford as de-
claring it was time for prices to re-
turn to normal. and that the Hreduc-
ton in Ford prices was taken as
voluntary step to help in restoring
pre-war conditions of progress, pros
perity and contentment.
The price reductions, on all Ford
products were given by Mr.. Abbott
as follows, all being f. o. b. the
factory:
Style of car. price. price. ton.
Old New Reduce
Touring car with start ~
Runabout with starter. 625 465 100
Chassis with starter -. coo ~435 1865
Coupe with starter 49,. SD s7G Mr. so
Sedan with starter -. 975 705 40
Truck chassis, with
pneumatic tires ..... us 620 81
Tractor 800. ........ $50 100 60
Mr.. Abbott stated that the prices
were effective at once; that is, We'd
nesday. He said the reduction was
made in the face of the fact that the
Ford company has enough orders on
it's books to keen it busy for at
least three months.
The price reduC.Ion means that the
man who has ordered a Ford, but
hasn't received it, gets it at the new
price, said Mr.. Abbott. In other
words, If man ordered a Ford Tues
day, but didn't actually receive it,
he gets 1T at the new price. Or if
but hasn't yet received it, he gets
it at the new price when it is de-
livered.
The reduction will not work any
-ardship on Ford dealers, said Mr..
Abbott. He declared that not a single
Ford dealer in this territory has any
stock on hand, and that, in addition,
their contracts protect them thor
oughly from any possible loss that
might have accrued to them other
wise In such reduction.