The Bridgeport times and evening farmer., 1920-02-25
} AUTOMOTIvE COMP PANIES HAVE BEEN COMBINED Locomobile, Mercer and Sim plex Centralize Admin
 istration HARE'S MOTORS co. TAKES OVER CONTROL Former Packard Men Are Prominent In New Or
 ganization

The organization of the flares Mo tors Company of New York for the purpose of co-ordinating the Locomo- Obile, Mercer and Simplex efforts and to most effectively utilize their com bined resources of accomplishment in supplying automotive passenger and freight transportation to the world in general and America in particular is taken by leading automobile business men to indicate a probable change of present methods in sales and distrt- button of automotive vehicles. Auto mobile men say that if the Hare's Motors Company proves that central ization of sales activities for one o1 more cars will cut deeply into the op- erating overhead of this phase of au- tomobile manufacture that similar procedure may be taken soon by other large companies building cars and trucks.
 The purpose of the Hare's Motors Company is to supply automotive pas senger and freight transportation of the highest quality and to make this sort of transportation available to the greatest number of possible users through quantity engineering, produc- tion, distribution and maintenance methods combined with maximum eff ficiency Therefore, according to in- formation furniSlS from the new or ganization, the Hare's Motors Com pany assumes immediately the active management of the Locomobile Com pany which has acquired the holdings of the Locomobile Company of Amer ica of this city, and the Mercer Mo- tors Company of Trenton, N. J., which has acquired the interests of the Mer- cer Automobile Company and the Sin- pleX Automobile Company.
 All matters of general administra- tiOn, engineering development, major finance, financial and accounting re- Iations with distributors and branches, distribution, maintenance and adver- tising of three prominent automobile companies concerned in this combine will be handled direct from the of fee of the Hares Motors Co.,, at No. 16 West Sixty-first street, New York city. The companies maintain their respective identities as individual cor porations but the plants will simply be manufacturing establishments and not the homes of the respective ex- ecutive departments. No change in the models of the cars is contemplat- ed. New models of passenger and truck vehicles will be originated to supply any part of the transporta- tiOn field not covered by existing mod els.
 Among the men responsible for this radical change in the autopobilc field are E. s. Hare, formerly vice president of the Packard Motor Car Co. of Detroit; H. D. Church, former ly chief engineer of the Packard fac tory; O. E. Hunt, formerly a chief engineer of the Packard Motor Cal Co.,; Henry Lansdale, formerly head of a sales department of the Packard Co.,; A. l.. Riker, formerly a vice president and chief engineer of the Locomofbile Co.,; F. R. Hickman, for merly treasurer of the Locom obile Co.; F. A. Travis, formerly genera sales manager of the Locomobile Co.,; F. Van z. Lane, formerly genera transportation engineer of the Pack ard factory; J. A. Kingman, formerly general advertising manager of the Locomobile Co.,; W. A. Smith, former. ly general sales manager of the Mer Cer Co.,; P. w. Hine, formerly assist ant general sales manager of the Lo cOmObile Co.,; E. J. Ross, Jr., former ly manager of the government divis ion of the Locomobile plant. It i; probably significant fact in the or ganization of the Hare's Motors Go that the more prominent officers wert formerly members of the Packard or ganiZation.