Evening star. [volume] (Washington, D.C.) 1854-1972, 1920-08-29

to the special demand of the market as
to varieties, styles and particular ma
ture of goods. that they may meet the
demand which has been built up in
China. American marks and brands in
some lines are becoming well establish
ed, and this constitutes one of the
strongest features OF the American trade
situation in China.
There is need of fostering this increas-
ing good will in every way. and it IS
far better that this be
Fostering done steadily, those in
c..a vu;r close touch with the
WV" Chinese viewpoint in
slst. than that an attempt should be
out regard for future trade. So far as
1t is at all possible the policy should be
instituted of following up all trade to
the ultimate consumer.
In dyes, for example. it is necessary
for the extension Of American trade in
such lines-against British. German and
other competition-that the Chinese
dyers be taught to use the American
products, and where Chinese users have
criticism to offer regarding the goods
such criticism must be met. Not even
extreme cheapness will force goods of
such classes upon the Chinese. for such
materials often are the basis for sub
sidiary lines of business-like that or
the Overs Of foreign cloth-and to pro-
tect their own brands or "chops" these
dyers must see to it that quality Is
maintained. The sellers of machinery,
likewise, that not only is the machine
sold to a Chinese buyer all that it is
supposed to be, but that the Chinese
buyer knows how to use it and get the
full value of it Only by such a policy
COR mt IN hA
such policy consistently followed will
result in permanent trade in practically
all lines against the keenest compei-
ton.
Tho use Of more raw materials from
China, which is one of the factors in
the extension of Ameri-
China's Raw can trade in China, has
Motar;o1s not been as extensive
during the past year as
compared with war years, when all such
materials were in demand when freight
facilities for transporting them could be
had. In general. there is an increasing
disposition on the part of American
manufacturers to look to China direct
for more such supplies than they did
formerly. particularly supplies which to
large extent formerly were brought to
the United States by way of Europe.
There seems to be no indication on the
part of these American interests to inn
port by way Of Europe. the change be-
ing due partly to the fact that shipping
now tends to favor direct dealing be-
tween the Chinese exporter and the
American importer. There is an increas-
ing tendency on the part OF American
manufacturers to get closer to the actual
producer rather than to deal through
middlemen.
The change also is due to the fact
that American manufacturers have
broken away from European connections
as a result of the war. and there is no
reason why such connections should be
renewed. There would doubtless have
been great increase in the use of
Chinese raw materials in the United
States had not silver exchange kept the
gold cost Of such materials unduly high
The increasing number of firms In Hong
kong and the open ports of China which
are establishing export departments
with particular reference to American
trade, Consul General Anderson ex-
plains. are of decided significance. With
a return to more normal exchange con-
ditions, he confidently asserts after a
close study. of conditions throughout the
far east, great trade expansion in all
products with the United States Is GER
tain.
X X
The general situation OF American
trade interests in the Hongkong trade
region and Throughout,
Competitors the far east is unques-
tionably favorable those
who have studied it
from all angles report. It Is giving
Americas competitors more concern
than any other interest, and, aside from
its present vigor. it is giving more
promise of the future than ever before.
Its development during the past year
has been upon broad foundation ana
along comprehensive lines. In direct i'm
port and export. in shipping. in banking
and in international finance. There Is
every reason. the experts Of the bureau
of foreign and domestic commerce say.
to anticipate complete success in it, if
American enterprise. commercial meth
DDS and ideals will be devoted to it and
needed In its prosecution.
WIFI ID LyL,NNE,Nv