Imperial Valley press., 1920-11-16
HOUSEWIVES.
SHOULD READ
LABELS ON CANS
Canned Goods Week at Varnev
Bros. Expected to be a Great
Success; Differences betlUee5a
Men and Women Is Pointed
out.

This week, or from Nov. Is to Nov.
20, will be Canned Goods week at
Varney Bros. This event held last
year was tremendous success, and
over 900 tins of canned goods were
sold at the Varney store. The event
this year has every indication that it
will be even more successful, as the
low prices placed on the goods will
command enormous sales, and the
management is assured that they will
surpass the mark reached last year.
Herewith is an article taken from the
November number of the Pictorial
Review, written by Grave Wall Gray,
and which Varney Bros. indorse
whole -heartedly:
Does the average housewife know
what she is buying? l think we can
safely say without contradiction that
she does not. This is the way the av-
erage woman approaches the grocery
man: | want a can of peas. WHAT
price cans have you? And when he
replies, Is, IS, %, and 25-cent cans
she says, Oh, | guess the 18 will be
all right. Does she ever consider the
kind of peas OF beans she is buying?
Does she read the label to discover
whether she is buying food or water?
little experimenting for herself to
find out what size can is right for her
particular family? Mrs. Smith, who
feeds two adults will surely need
different can from Mrs. Brown, who
feeds two adults and two children.
They both buy according to price
without moments thought whether
it would be more economical to buy
two small sizes or one large one.
1t pays to read the label and find
out whether you are getting five
ounces of food or seven ounces for
your money. Let US give you con-
crete example of what actually hap
pened the other day.
Mrs. B bought can of kraut for
25c. Her neighbor said: ooh, see
you have bought a can of kraut also
today. How much did you pay for
yours? ?" And when she heard only
ten cents she grew highly indignant.
They compared the cans. They were
identical in size. The women, want
ing to find out if there really was
difference, opened the cans. The 25c
contained AS per cent brine and a
small amount of kraut, so there was
decided loss in buying the cheaper
can.
These women hereafter will say:
81 want can of - kraut.' They
will read their labels also. The man
who tries to foist something cheap
upon the market will soon learn that
the women prefer to pay little more
money and get their full moneys
worth
Men do not say, GIVE ME- A TEN
CENT CIGAR" but "GIVE Me Al
= CIGAR" indicating the particu-
lar brand. Women must often re-
member THAT THEY NEVER GET
WHAT THEY DO NOT PAY FOR,
but often THEY PAY FOR WHAT
THEY DO NOT GET. Do you know
whether you are buying tripe packed
with whole milk or tripe packed with
skim milk? Look at your label and
see. Why pay the same price for
both kinds?
Nowadays the laws are so rigid
that firm has to put exactly what
is in the can, and any misrepresenta-
ton is dealt with so severely that a
woman who reads her labels is abso-
lutely protected.
Are YOU willing to use the dark
tuna fish instead of the white? You
can purchase can of dark tuna much
cheaper than can of white tuna.
The reason for this is the dark tuna
can be caught in nets and the white
tuna has to be caught by hook and
line. All women know that anything
done by hand is great deal more
expensive than those things done in
wholesale manner
If you are interested in buying
canned peaches, how can the labels
help you?