Imperial Valley press., 1920-03-27
POLICY OF NEW
DEALEROUTL|NED,
BEST OF SERVICE
Ford Motor Com Dany Will Dis
tribute FOrdsOn Tractor
Through Ford Dealers Ex-
clusiUely; the Announcement
Made Some Time Ago

The Fordson Tractor agency for I'M
perial Valley today passes into the
hands of Edgar Bros. Co., in accord
ance with the announcement made by
the Ford Motor company some time
ago, that they would distribute their
tractor through the same agencies
with the Ford car. Arrangements
have been completed by which the
Edgar Bros. company will purchase
all the stocks Of tractors. the imple-
ments especially adapted for use with
them. and repair parts, from the Inn
perial Valley Hardware company who
have been the agents for these ma
chimes.
1t was not the intention of the Ford
Motor company that the transfer
should take place until August /, the
end of the Ford fiscal year, but it is
made at this time at the instance of
the officers of the hardware company,
who felt that it would be to the ad-
vantage of all concerned if the new
arrangements could be put into effect
at once.
FORD ORDERS MOVE
This move is the result Of conditions
and policies entirely outside Of. and
beyond the control of the local con-
Germs. When Henry Ford was ready
to put his tractor on the market two
years and half ago, it was his desire
to build it under the same plan as the
Ford car and to distribute it through
the same agencies. Considerable op-
position developed in the Ford organi-
cation, so Ford and his son arranged
to build the Fordson tractor with pri-
vate capital, and put it on the market
through separate distributors. The
w. H. Hughson company Of San Fran
cisco and Los Angeles was given the
western territory, and through that
company the Imperial Valley Hard
ware company received the local
agency.
About year ago Mr.. Ford and his
son, Edsel, were able to obtain the
complete control of the Ford Motor
company and at once began to plan
for the unifcation of the auto and
tractor organizations, both for the
building and distributing of the ma
chimes.
The new arrangements are the
source of much qualification to men,
bers of Edgar Bros. company, for it
They have had the agency for the Ford
automobile for many years. and have
found it ver- profitable and attrac-
tive business. With the consolidation
of the two Ford lines they anticipate
a probable total of more than a mil
lion dollars year in Ford business
alone.
Edgar Bros. company has main
tanned several Ford service stations
for the benefit of Ford owners, and
especially at its Ell Centre station the
company is prepared both with men
and equipment to handle Fordson re-
pair work. During the past few
months the mechanics there have been
doing general Fordson overhauling,
giving special attention to the rebor-
| ing and rebabbitting of Fordson cyl
inder blocks.
STATEMENT MADE
| The following statement by the Ed
gar management, explains more fully
their policies and plans for the future:
"As representatives of the Fordson
tractor, we shall keep constantly in
mind the fundamental principle OF Mr..
| Ford's business policy-SERVICE
From the day, many years ago. we
accepted the agency for the Ford car,
we have striven to give Ford owners
good service, for service is the watch
word of our organization as well as
of the Ford Motor company. We cer-
| taiEiy shall not relax our efforts In
that direction now that we have been
chosen to represent the whole line.
Our plan is to secure as soon as
possible, convenient, commodious and
creditable business houses in each OF
| the principal towns of the valley as
lseparate homes for the Ford, the
Fordson, and for the implements