The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1920-09-29
PUBLICITY FOR. PENSACOLA.

EOn fL4N5Et1O1~hs
Knight and Wall of Tampa are Civ
ing some fine publicity to the cities
of Florida In the advertising campaign
which they are putting on in the
Tampa papers. In the Tampa Times OF
September 22nd we find a large dis
play advertisement, fifteen inches, four
columns In width, two thirds Of which
is devoted to boosting Pensacola and
the other third to the knight and Wall
Company.
The advertisement is illustrated
with birds eye view Of Pensacola,
taken from an airplane. and stretch
Of Pensacola beach. Among the things
stressed in the advertisement and
played up in display type are the facts
| that Pensacola Is the greatest red snap
per fish mrket In the world; that Pen
sacola bay is thirty miles long and
from four to seven miles wide and
can accommodate the navies of the
| world In its perfectly land-locked har-
| Dor; that Pensacola has just COM
pleted a 9,000-ton drydock; that Pen
sacola has one of the largest and best
equipped fuel oil stations on the Gulf
| that Pensacola has the largest Naval
Air station in the south, and Fort Bar
rancas is the largest Coast Artillery
Post on the Gulf, and that two forts
guard the entrance Of the harb0r.
Among other things mentioned in this
advertisement are that Pensacola is
preparing TO build 100000 municipal
docks and terminal facilities; that
Pensacola is the third primary naval
stores market in the world. Mention
is made Of the great turpentine products
companies located in Pensacola; our 50
miles of sewerage and storm drainage
mains; our i25 miles Of concrete side
walks and more than % miles of street
paving. are stressed.
The advertisement calls attention to
the fact that we shall soon vote for the
Issuance of a 100000 Good Roads
bond issue for the county roads and
highway to the Gulf Beach That Pen
sacOia has just completed one of the
most modern high density cotton COM
presses in the South. That Pensacola
has one Of the largest chemical fer
tiiizer plants in the South. The adver-
tisement also notes that Pensacola has
received advices that the United States
government is looking to this port as
supply base for he Panama Canal zone
The head over the advertisement is
striking, bringing out several of the
main points of the advertisement, and
it is well displayed. creating splendid
publicity for this city. A note calls
attention to the fact that the material
for the advertisement, which was paid
for by the Tampa firm. was furnished
by the Pensacola Chamber of Commerce
and the Pensacola Journal, the ma
terra from The Journal was taken from
an editorial published about two weeks
ago.
Pensacola is certainly indebted to the
Tampa firm for this splendid adver-
tisement of our resources and posi-
bilities.
The Tampa Times, in commenting on
this publicity, says:
In a series Of unique advertisements
setting forth the beauties and CONNER
cial possibilities Of various Florida
towns, the Knight & Wall Co.. has
achieved an innovation in newspaper
advertising in this state From all
parts of Florida come complimentary
notices Of the scheme, not alone from
cities to which publicity has been
given, but also from territories that
have so far received no attention
There can be no doubt but that this
FLORIDA idea" as Knight & Wall have
named their enterprise. is being well
received. The company has received
and is receiving high praise for its
work along this line.
The latest advertisement dealt with
Pensacola, and its progressiveness. One
of the merits of the advertisements Is
mat they give each part of Florida an
insight into what other parts are doing.
In Pensacola's story some facts are
brought out. which aside from the fact
that they are not generally known
should receive attention because there
is a lesson in them for Tampa. We
read that Pensacola has Just completed
9,OOO-ton dry dock; that It Is pre-
pairing to build 100000 worth of NUM-
clpar docks and terminal facilities and
finally that the United States govern
ment was looking TO Pensacola as a
supply base for the Panama Canal zone
Such facts as these are a sufficient in
deX to the progressive character of
Pensacola.
In the matter OF the municipal docks
and drydocks Tampa might sit IT the
feet Of many another city and learn
1t may come hard to have to learn from
our sister city. Pensacola. But then if
Tampa really learns. ID doesn't matter
what the source of information may
be. Other things are more important
than that
HOW ABOUT THIS?