Imperial Valley press., 1920-03-27
FORD
/ DEALERS GUESTS
or f0RDC0MPAkY
Ford and. F0rds0n Distributors
Act as Hosts; Principles of
Service Explained By DiStri-
butOrs to Dealers.

| Ford dealers of Southern Califor-
MIA were entertained in Los Angeles
Wednesday and Thursday of last
week. On Wednesday they were the
guests of the Ford Motor company
and on Thursday of the w. II. Hugh
son company, who handle the Ford
son tractor.
Every Ford dealer in the territory
tributary to the Los Angeles Ford
/ branch, which reaches from Santa
Barbara on the north to the Mexican
border. was represented by one or
more people. They gathered at the
Ford Motor Company's display rooms
on East Seventh street early Wednes-
| day morning. As each man came in
he was tagged with card which bore
his name, address and connections.
| For more than two hours the time was
given over to informal visiting and
| getting acquainted.
! AT the noon hour the entire crowd
was transported in great procession
| of Ford automobiles to the Alexandria
hotel where an excellent banquet was
served. After the banquet they were
addressed by c. A. Brownell of De-
troit, who is the head of the adver-
tising department of the Ford Motor
company. In his talk Mr.. Brownell
emphasized the fact that Henry Ford
did not start out to make money. Mr..
Ford's great aim, when he was work
ing on his automobile, was to pro-
duce a machine that would give the
greatest amount of service to the
greatest number of people. Because
Mr.. Ford was able to make machine
that does give real service the reward
has come to him in great wealth. The
speaker urged all dealers to keep con-
stantly in mind that in selling Ford
cars they sold, not only automobiles.
but great moral principle-service.
He explained that whereas the Ford
Motor Company was on 100 per cent
war basis when the armistice was
signed, it had during the comparative
ly short period that has since elapsed,
uprooted the extensive equipment
used In making war materials and ef-
fected the almost total readjustment
of its great plant to the interest of
peace and is now producing Ford ma
chimes at the rate of one million per
year and expects to increase that pro-
duction to million and a half in the
very near future. This, he said, would
certainly be accomplished unless labor
conditions or some general catastrophe
prevented.
Mr.. Brownell spoke briefly but inn
pressively regarding the evident un-
rest among laborers in great factories,
due to their accepting, in part at least,
the false doctriens of bolshevism and
radicalism and urged his hearers to
inform themselves regarding the trend
of general conditions and be prepared
to aid in guiding Alright public think
ing to the end that this country may
escape anything approaching calam-
lty or panic and democracy may be
made safe for the world"
On Thursday the Hughson company
entertained the dealers and introduced
them to the Fordson tractor and the
implements which are recommended
for use with it. A novel method was
used in bringing this about Each
machine was brought into the display
room on trailer, upon which the
speaker stood while discussing the
implement. AS soon as he was through
with one, another trailer was brought
in with the next implement, so tnat
there was only one machine before
the listeners at time, and no time
lost in going from one to another.
Edgar Bros. Company, the Imperial
Valley Ford dealers. were represented
at this convention by j. H. Edgar and
w. A. Edgar of Imperial and c. D..
Otfacon of FL Cantrn