Perth Amboy evening news., 1920-04-14
~
INCREASE IN PRICE.

ana 10 tdE1 OAAt va
TO him. the worst. OF course. it is gen
orally recognized that newspaper pub
Fishers have their experiences along
this line as well as everyone else and,
naturally, must resort TO the same
methods adopted by others to meet the
situation.
1t is some proposition to publish q
newspaper these days and circulate 1t
nmonc its readers. In fact, owing TO
prevailing conditions in the publish
ing business there ave been more
forced to consolidate or
suspend publication entirely than
there have been enforced failures in
anv other line OF business. This is
because white The expense Of publish
ing a newspaper has more than
doubled since the war. the only source
Of income t. nee I these mounting
costs has been greatly ourtailed
through the inability to ecu print
paper ia sufficient quantity 10 meet the
increased circulation and publish the
advertisements that are offered.
The EVENING NEWS has already
told Of its p-redicament as to the print
suppl that whereas It used $50 tons
Of paper last year and needed 400
tons this year to take care Of It's
natural growth, it has been cut down
10 27j tons for the present year-hfty
tom less than it had last year And
even these 275 tons are contracted for
at a price twice what it was before
the war.
Realizing that even curtaIIing TO
the utmost it would be impossible to
get through the year with only 275
tons Of paper. and seeing the pape
market going up every day-it reached
sixteen cents a pound on Monday
the EVENING NEWS went into the
open market and bought a carload>of
naper paying for it $500. This same
quantity of paper before the war could
have been bought for $500.
A carload of paper lasts the EVE
MING NEWS, at It's present rate OF
consumption, about three weeks. This
means that the cost of print paper
alone to the EVENING NEWS has in
creased from $500 a week to $500 a
week.
But paper cost is not the only In
crease that a newspaper publisher has
TO contend with these days. There is
metal. ink. type and all kinds of news
md feature services that are constant
ly demanding more and more money,
not to mention the wages of employees
thai have gone up in an effort to keep
abreast with the cost of living, and
soon must go still higher.
Now, the only source of income to
meet these rapidly mounting expenses
IS through advertising and subscrip'
zion. The EVENING NEWS has al
ready increased its advertising rates
several times within the past year oil
awe, but It feels that the burden should
tOI De pldC6u Oi inc NARNA al 49,
Emo. Accordingly 1t has decided thai
beginning Monday. April 10. the sub
yeription price Of the EVENING
NEWS will be eighteen cents a week
an advance of but three cents a weel
over the present price-a very nomlna
sum compared with increased price
of almost everything else. This vii
make q single copy Of the EVENING
NEWS three cents.
Owing to the scarcity of print pape
no effort whatever is being made T.
increase the circulation of the paper
In fact, the bigger the circulation
these days the greater the cost Of pub
aishing. The fact Is, however, tina
she circulation Of the EVENING
NEWS Is now approaching 1000
copies every day and on som
occasions it has passed that figure.
The EVENING NEWS regrets tn
necessity for making this increase
subscription price but under existin
EOnQlllOuS tASAS SSNAN~ w
else to do. especially as 1t must .
realized that the cost of living and IN
expenses of the newsdealers have II
creased along with all the rest an
they, too. are entitled to more none
Tor handling the paper.
In many cities the newspapers haN
already gone to three cents a copy an
In some instances to FIVE cents. IT
Asbury Park Press raised TO thre
cents a copy several months g an
the New Brunswick Home News hi
also advanced to that figure. oth'
New Jersey newspapers and SON
New York papers are now plannir
TO make the same move.
When matters straighten out an
conditions are more normal the EVE
KING NEWS will be glad to retuI
TO the old price. For the presen
however there is no alternative bl
to charge eighteen cents a week
three cents a single copy beginnin
MONDAY morning.