The Washington times., 1920-01-16
Today
Patriotism, Chicago Brand.
Other Cities Need Il.
"To Make Money, Make
Quantity"
By ARTHUR BRISBANE.
Copyright IsSs.)


Patriotism, national and local,
= . building force. Through the
a0es II has urged man TO do
sSmething worth while on his
particular spot
Observe Chicago. The fast
train stops, the porter yel,s
.%CAisssob with all his might. as
well satisfied with himself as the
doctor who says, its a boy"
Every Chicagoan hears the
magic word witt intense pleasure;
never mind about the smoke that
lies low, the wind that whistles,
the slippery pavements, the blind
ing snow-its Chicago,
Your pilgrimage leads TO the
big stone building where Marshall
Field built his hundred millions
A young man, James Simpson. sits
In the older mans place. You say
to him: Don't fail TO buy that
Cornelius Vanderbilt house at
Ffty-seventh street and Fifth
avenue; it's the most valuable
piece of real estate in the world
because of its marvellous possibili-
ties, and"-
You can 20 no further. Tho
Chicago business man is on bis
feet. "Hold on, you're wrong.
The most valuable piece Of real
estate in the world now and in the
future is at the corner Of State
and Madison, right in this city.
The worlds greatest future Is
right here. We can do here for
fifty or a hundred millions what
you couldn't do in New York,
Paris or London for twenty times
the money, and we will do it.
This city, Chicago. will pass
New York and London in sizo as
q mere matter Of course. 1t will
eclipse Paris in artistic beauty.
and it is going to do these things
In a hurry. We have the friend
Hest feeling for New York city,
which will be known in years to
come as the Eastern gateway to
Chicago Well have Southern
gateway on the Gulf, admitting
ships that will reach our docks by
water.
THE Golden Gate is Chicago's
western door. This Is the natural
center of the United States and Of
the world. And 7 tell you the day
is not far off when this country
and the whole world will come
here, not for business merely, but
for pleasure, as the worlds great
resort.
II read what you wrote about
the convention Of Hearst execu-
tives, the size of Mr.. Hearst's New
York papers and all the rest Of
it. But Mr.. Hearst's best and
most valuable papers are right
here in Chicago. I don't believe
that Mr.. Hearst himself realizes
what it is to have such papers
as he has in this city. OF all his
properties the Chicago papers are
the crown jewels"
Thus talks every earnest. Chi
cago citizen. To him Lake Michi-
gan is better than any Mediter-
ranean, Illinois is the Garden Of
Eden, and Chicago is the choice
spot where the Tree Of knowledge
grows. He doesn't hear the East
a-calling and he doesn't go West
He stays where he is, builds one
fine home," tears down, builds
another one bigger and finer, as
soon as he can AFFORD it, and pities
all outside of Chicago, as the Turk
used to pity the Giaour.
He doesn't doubt that Chicago
rs destined to reach from Gary
to Milwaukee.
That is why Chicago grows and
thrives as it does. That is why
IN all probability, Chicago will be
the greatest city in the world
and the corner of State and
Madison continue to be the great
est corner in the world.
If you have faith you can move
mountains. And the Chicago man
has faith enough in Chicago "a
move the Himalayas, Rocky
Mountains, Andes and Alps, all
piled into one.
If all the citizens in all the
cities in America felt as Chicago
men feel, reconstruction wouldn't
take long, and the world outside
Of America wouldn't have much
chance.
New York, especially, needs
the Chicago spirit.
Henry Ford puts material sue,
cess in five words, "To make
money, make quantity"
Quantity means profit. 1t also
means, with the right inspiration
and the right control, lower
prices for the consumer. Moth
ing is more stupid than attempt,
ing by law to limit the size OF
an enterprise or an Organization
The bigger the better. For big
ness, when it is honest, means
cheapness.
Encourage men and orvaniza
tions to develop TO the utmost
then regulate them, their prices
and their profits. Whoever thinks