Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1920-02-18
.,,ther movement TO project thost

.,other movement TO protect those
Anoli eli and those VINO ouy from
|wnso nsooring knaves was sucSess,u,,y su,,S sa
|senneerheS by Poor k,cheTrd Ts OiuD mem, men,
|s,qs s@s'Iilt last night at the Manuiac'urefS
|Club. II, be known as the Better Busi.
1t Will 1au pv of Of Philadelphia and will
|pess ut,ventieth of such organizations
De the s.,ties of America.
6n the ~ the movement are the solid
BACK men of philadelphia. Many OF
business. .n we're present at last nights
tbose WV ynIedged themselves to con-
Pnsetlths nta 20 the sic, 900 needed for the
|tribute. t.or's ~ work.
6rst yenr nrrnose Of the bureau is: To
Ine odvertising convincing by making
A absolutely true.
Plan Outlined
,,, Kind called the meeting to
Pninp The first speaker was Walter
prderp; osenberger, chairman Of the bet.
Lee tn.;ness committee. He told OF
er ,ans that had been taken. toward
fhe ssvpi ssserpming of the bureau and of the
fhe fhe,ii.ation for charter and then in
pparced n. J. Kenner, secretary, of the
iomdaneI vigilance committee OF the AS
pa.usted Advertising Clubs OF the
0ST,a' %r Kenner opened his address by
Hing an amusing, story OF Two chill
s' ..n who were playing at keeping
.eers" Both wanted to be store
seper. rs Finally. an agreement f,,, was
ssehed when one child said: I'll be
sorekeeper first. I'll cheat you and
Ham YOU can cheat me-
NJ Kenner explained that one of the
-aat nurposes Of the bureau was to do
eay rsy with this error that stores are
faces for cheating; =.
'The bureau will be an outside check
a stores advertising" he said. "It
mi fpd the dishonest spots and elm
nate them. But the work of the bu-
@ (ssu will be wholly constructive. By
moving the dishonest spots in adver-
isdpg it will strengthen confidence and
Ynroye ,o,TS the business of the advertiser. ;"
Work in Other Cities
IN then told how the bureaus in
.har cities went about finding the dis
.nest spots in advertising, such as
yas speration and false statements, and
ha oniet manner in which such abuses
rsre corrected. He said that the work
od received the strong support of
auspapcrs, su explaining that in selling
dvertising the readers confidence. as
sell as circulation, was important to q
Newspaper.
II was through the bureau, he said,
hst the operations of the Pan Motor
Fn' Of st. Cloud. Mimi, were stopped.
Fhis concern had sold shares amount
1ng 10 S0.5OO, 900. After the expos
re he said. s G.. PandOlfo, of the
Fan company, was sentenced to pris-
IN for ten years.
Bureaus, continued Mr.. Kenner, are
Iow busy at work lifting suspicion from
onest advertisers in cities throughout
he country, from coast to coast, includ- :
be- Boston. San Francisco. Chicago
louisville. Baltimore. Cleveland, De-
roit, Spokane and Kansas City.
Il Mr.. Kenner was followed by William
b. Green, who has taken an active
bart in the organization of Better
Business Bureaus in other cities.
Mr.. Green's address dealt chiefly with
he manner in which clubs had been
ormed and their rapid growth after
business men were convinced of the
ood they did both for the dealer and
he buyer.
"The cash drawer value of adver-
sing depends upon confidence" said
lir. Green, land the Better Business
bureaus build confidence on a SURE
oundation of truth. i"
At the first meeting in Detroit, he
aid. only six persons were present
hat was two years ago. Now the De.
holt bureau has numerous strong and
hAuential members. One concern re
sntly increased its contribution from
1880 year to $1750 because of bene-
fts it had received.
Not an Experiment
After telling of the rapid success o.
Bureaus in many cities, he said:'
'The work is no longer experimental
has real value. Philadelphia, II
|orming bureau, can profit by thu
Experiences of other cities, where bu
feaus have succeeded.
There is nothing destructive in tn,
Better Business Bureau. 1t is con
ruetive. 1t works FOR every individual
II.
Its aim is to protect good will, {
usness mans best asset. In protecting
GOO will, two things are necessary
onest merchandise and truthful adver'
Using"
Mr.. Kind then called for expression
! opinion from the business mel
resent.
Albert q. Turner. of Harper &
Hqirner, investment bankers, asked
How many men present have beel
sSed to buy bunk oil stock?"
The hand of nearly every man il
ne room was raised.
After the laughter had subsidized, Mr.
turner said: "The financial page
some Philadelphia newspapers ar
ut TO the worst use in the world. AL
orts Of bunk stocks are advertise,
he said committee from the Stocl
1cnange went to the Office of the owne
one Philadelphia newspaper to pro
sst against improper advertising OF
Pc financial pages.
urner. 'N'' 'N ,
Inc matter was then laid before tn
uthorities at Washington. '"The thin
SUI brewing" he said.
he charged that Bunk & Bunk