The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1920-03-12
TO SELL WINCH ESTER
GOODS
Company Appoints Gilen Hard,
ware Store Its lexington
REPRESENTATIVE.


The appointment OF Albert Gillen
to sell in this comm unity the new
hardware and sporting good manu-
featured by the Winchester Repeat
ing Arms Company is announced.
And in the opinion OF leading mer-
chants it is one of the most inter
esting and important develOpments
the local retail trade has known.
First his family, next his dog, then
his Winchester" in the love
Of the best type of Ann erican, Almost
every family seems to have possess
cd a Winchester at oae time or an
other, and the love and respect for
the good old gun is Just about uni
versal. And now that recently there
have been many new additions to the
Winchester family" there is wide
popular interest in the new cousins
and other relatives OF the famous
repeating rife.
F~fty-three years age the Winches-
ter repeating rife was placed on the
market by the Winchester Repeating
Arms Company of New Haven, Conn.
]! was a good rifle, in fact the first
truly successful repeater, and almost
Immediately achieved Great popular
ity. This first success was made Sc
cure by the strength and vision of
it's makers, one of the first American
concerns to build with the purpose
OF gaining and holding a dominant
place in the worlds ind ustrial arena.
So large was the part played by
the Winchester rife in the settling Of
the great West and establishing law
and order that the name Winchester
came into common use in place of
the word rife. And so high was the
standard of manufacbI re maintain
ed for it, that it was so On the favor
lite hunting rifle all over the world.
Improved models folI owed in the
course of time, include ng the first
completely successful re peating shot
gun. And with the coming Of smoke
less powder the WincheS ter Company
commenced the manufaGtu Of am
munition, to insure WI ncheSter users
the best possible cartrid geS and shot
shells for their rifles and shotguns.
This proved to be an es pecially good
move; for the continued superior
shooting qualities of Win chester arms
have for many years been partly at
tributed to ammunition being made
for them in the same plant, by the
same organization.
Now this great manu- aCturng es-
tablishment, tremendous ly expanded
in the gigantic part it played in the
winning of the World War, is APP
parently branching out to make al
possible use of the additional knowl-
edge, experience, and epuipment thus
acquired. New articles being mad,
already include tools, cutlery, fishing
tackle, flashlights, skates e, etc, With
half a century of experience and un.
exeelled equipment en- tering intC
their production, it is to be expected
that these new products, made in the
same skilled and workm anlke man.
ner as the famous Wine hester gun:
have merit above the Ordinary,
To the good fortune Of the many
old friends of Winchester in the com.
mnnity who will be the FIRST to wisf
10 examine these new articles, W.
have here in town a retail hardware
concern of such high standad as tC
be one Of the first exclus lvely select.
ed to present these new Winchester
products to the buying PubhC, Th'
agreement thus carries with 1t tn:
privilege and responsibility Of repre-.
senting the manufacturer more direct
j., than any retail merchant has here
20 fore done in the case OF the Win
chester Company.
A special invitation is being extend
cd by the Winchester Conn pany to al
its friends in this distrI ct to visi
"The Winchester Store" and see tn,
latest additions to the Winchestei
family" And as AlberS Gillen il
likewise inviting everybody to do so
the store will enjoy a regular "olc
home week" of Winchester visitors
New friends will of course be eQuall!
welcome with old Wincheste r acquain
tances.