The Rice belt journal., 1920-10-09
ALL RICE INTERESTS
ARE UNITED FOR
ADVERTISING PLAN


The Associated Rice Millers of
America, Inc, announce that the re.
cent decision of the Southern Rice
Growers Association and the River
Rice Growers Association to cOntri.
butte toward the financing of the nat.
ional rice advertising campaign means
that the entire rice industry is now
on a united basis with the exception
of few millers. The association hopes
that these millers will come In and en-.
Joy the benefits to be derived from
this big movement to make rice Z
standard and staple food of the Ameri
can people.
The campaign is designed to infiu
ence the American people to become
a rice consuming nation, thereby put
ting the whole industry on a sound
basis. This will be accomplished by
educating American women to the
value of rice as a healthful, delicious
and economical food.
The amount of money available for
the Association will now be large
enough to make a distinct impression
on the American public. Representa-
tives of N. W. Aver & Co. of Phila-
delphia, who are directing the rice cam
paign, have spent some time in the
rice belt interviewing millers, growers,
and bankers. They found everyone a.
greed that the Associated Rice Millers
of America, Inc, is taking the most
important step, not only for the rice in
dustry, but for the development of
the South, that has been taken in re.
cent years.
Frank Roberts, president of the Cal.
casieu National Bank Of Lake Charles
In speaking for the bankers said that
the movement is one in which the
bankers have been trying to interest
the rice industry for years. He explain
ed that the increased consumption Of
rice would enable the various factors
in the industry to make q fair profit
on their endeavors and capital invest
ed, and increase the consumption in
this country alone far beyond the num-
ber of pounds that are now raised.
w. NJ. Armistead, member of the
firm Of n. w. Aver & Son, has recent
|ly been in New Orleans In consulta,
ton with the officials of the associated
Rice MillerS of America. After review
ing the situation, he expressed the be-
lief that rice offers the greatest oppor'
tunity for promotion work Of any food
| in America and stated that conditions
for this work were unsusual. In the
first place, the food value of rice and
the 800 or more appetizing ways In
which it can be prepared are far be-
yond any other article of food. In
addition he explained it is already con
veinent for the American public to buy
rice because of its general distribu
tion throughout the United States. Al
most every store selling food sells
rice. With the distribution problem
thus already solved, the object of the
rice industry is to educate the people
Ito eat more rice, not only for its foot
value and deliciousness, but from the
point of view Of economy as well.
Mr.. Arimstead is confident that the
Isteps taken by the Associated Rice
lMillers of America will in time pu
1.-The rice industry on solid foundation
|"T view of the facts, cannot see
Isaid MIR. Armistead why every indivi
Idual firm or company in any wa!
interested In rice should not joir
hands with the Associated Ric'
lMillers of America in making thi
movement the great campaign 10
promotion of article of food that wa
ever launched in America" This con
|viction borne by steps just taken b,
ISouthern Rice Growers Association
the River Rice Growers Assoctatio
land a number of millcrs who had nc
come in until recently.)
He continued, Il ana convinced tina
1.-The Associated Rice Mtllers of Amerlc
Iare correctly organized for this grea
work. 1t has men at the helm of III
questioned ability to carry through t
conslusion the plans as laid down.
1.-THE Associated Rice Millers
IAmerica have taken the most lmpo
liant step for the benefit OF the 1nd'
stry that has been made since the flrs
pound of rice was grown in Americi
Its, members are to be congratulate
and commended by the entire rice il