Capital journal. (Salem, Or.) 1919-1980, 1920-04-01
4 CRITICAL SITUATION.

The n0anberry is an Oregon product, utilization of which
bv Salem manufacturers with the national advertising anu saSS
campaigns for l~Oganberry products, has created a % Il ~
market. The demand is now greater than the supply tnus III
ablino the loganberry grower to demand fabulous prices "moh
are bound, eventually, to destroy the market Tor ms proouc'' r.
The situation is a most sinister one to the INDUSTRY. hsn
prices to the Gamers, jelly, jam and beverage makers IOrcg plo
portionately high prices to the consumer and with OganoeiIy
products at an extorhonate price, people cannot afford TO ana
will not buy them, the demand will fall off, cheaper SUBSTITUTES
he utilized. and the established trade ddntegratet
It's establishment in future years VIII require even d mute
costly campaign than has been required in the past, and IN the
meantime the ~loganberry, with constantly increasing production
will become a drug in the market and prices drop to pre-"ar levers
The ~loganberry grower is entitled to a good protlt-a Dig
profit. if you will. He must, however, curb his prOnleeflhg
rapacity lest he sacrifice the future for the present lnere 10 d
limit to what the people will pay and there are many indications
that the high cost of living has passed the peak and is on the
slow but sure decline. By the time the present years crop Is
manufactured, an exploited people will refuse to buy anything
except essentials at many times their real value-ana oganoeriS
products are not an essential
The future of the |loganberry lies in quantity production and
ouantity consumption. To keep pace with production, the mar
ket must be annually extended. When only the wealthy ae con,
sumers, the doom of the producer is sounded as wen as the la'e
of the industries dependent upon the raw product sealed
A recent circular letter to growers from W. H. P%aulhamus,
of the Puyalup and Sumner Fruit Growers Canning Company
which operates a cannery at Albany, calls attention to the Crisis
facing the industry as follows:
This IS a peculiar year from the growers $ STANDPOINT "a .mS1 IN b ba' h y = r ~mer
should not be blind to the fact that the supply Of logan0 era5 for or l ~ oT IN
W.. M future years. Will ut many thN' hNN F -" ,4-
we uav stimulate the desire of the consumer to purchase oeahpeiIieS
60 that We may be able to take care Of the large crops at reasonable prices
the ROY should not take too much advantage of his present poSuo"-
aIoganberies re a new food product Many jobbers have nt as ye'
added them % their lines As growers you am every Jo""et' NJ ',
To InCude loeanbnries in his lire, but to get back of the loganberrles lot
onlv in cans but I'm Jams and preserves as well as in juice.
"Of course. 1t is natural for every grower to wan al mt ne "a" e0
for his berries This is human, but there is a serious question Is " low
n price should reach and not retard the Industry.
ar the grower expects to discontinue the growing OF loganperHes at 'e
and NJ mis- wear ne is not interested in the future marketing OF the very
ereouv increased crops that will be produced during the years lSI, W.,
1o93 and other years, but If he expects to stay in the loganberry CUISINES
he Is seriously interested in establishing q healthy marketing eoho"loh y"
the berries during future years. Aoorhr doyolon-
nThe lopanberry is OF trial and IL we can Keep up d IheaHS "NR tP
mon Of The consumption of this berry during the next five years as ns
heen The cased during the past two years, the grower VIII hen pe N a pos sm
n market all Of the loganberres produced, but II he STANDS toe rsi lW
oreat n profit this year, it may result in the urtaimen Oh the consW
flor 10 such a degree that he will lose more money N future years INA" ne
can possibly make this year
The effect Of too high a price is shown by the fact that the
Salem Kings Products Co., are unable to market their last years
output of ~dehydrated l~oganberres at prices they PAID ior tne
berries. and hence are not in the market for loganberrles TINS
wear If Gamers and other manufacturers cannot dispose Oh TINS
Years output at the still higher prices necessitated--they VIII not
be in the market next year and both grower, industry and COM
munity suffer thereby. 4
Tn sNl another important essential, the grower holds the tate
of the ~loganberry industry in his hands. If he sells his product
outside Of Oregon, thus d~epriving the Oregon industries VINO Gre
ated the market of their raw materials, he will destroy those IN
|dustries and seriously handicap himself in the future by having
curtailed his home market.
II i a time when the grower must exercise wisdom and ludg-
ment and vision the future, lest greed for the present oVerreach
itself and kill the goose that lays the golden egg.