The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1920-01-05
GEORGIA STOCK RAISER
PRAISES Mr.. HERLONG
(Times- Union)

Zone of the best examples Of con-
structive advertising Tor the live stock
development of community is given
by T. c. Herlong of Micanopy in his
recent sale catalogue. under hearing
of Breeders Directory" H. B. Rails
of Cochran, Ga. said TO Times-Unio2
preventative.
Mr. Rails is actively interested in
developing the live stock industry IN
Georgia and was. an active bidder for
some of the best animals in the Her
long sale.
at is ve~y unusual for the proprie-
tor of championship live stock to ao-
vertise the names Of other breeders,
but Mr. H=rlonr gave the names CT
twenty other Poland China breeders
anG the distance Of their farms from
his farm. At the head of the list was
printed tn following statement: If
yor wish ID sec any of cur neighbor-
hood breeders ~! lie here, advise US,
and we will see that You are provided
WITH the means Of dong Sc. There's
a 1t of p I'd fellows in the business
in This section. and they will be glad
to see you Some Of them are listed
below with the distance they are 10
Gated from US.
"Mr. Herlong also is breeder of
Jersey, Hereford and Angus cattle.
Included in his breeders list were the
names Of five other Jersey breeders;
TIL re Hereford breeders and twelve
Angus breeders. In addition he gave
! the names of six Shorthorn breeders
and eighteen Duroc-Jersey swine
; b; eaders. The territory included in
; this free advertising covered a rad
! JUS Of thir@y-five miles from the Her
tlonr farm.
! "The rcimary effect was to let tie
iLuaEc know thai the farmers ir Ma
ion and Alachua counties are develop
| ing the pure bred live stock industry
AS those sale catalogues were mailed
to leading Poland China breeders
! throughout the United States, the ad-
vcraising was worth untold value to
! the various breeders and to the coun-
ties in which they are located.
/ 4 understand that a statewide or
ganization of civic, professional and
spa cial Industry organizations is be-
ina formed in Florida to carry on
jus such constructive work by &C.
originating the efforts CT the various
agencies.
IF the chambers Of commerce. and
other civic organizations will follow
The example given IN this case and in
clu1e list of their Eeighboring live
organizations and distances. in their
advertising matter. it will cerate q
cooperative effort that will increase
the efficiency Of each individual or.
ganization in attracting visitors ana
business to their territories.
81 had the pleasure of meeting sew
seral of the other breeders at the sale
land noted that they we're just as an&-
ious to make the visitors have an en-.
Ijcyable trip as was Mr.. Herlong. by
jusing their automobiles to carry the
visitors out to the farm from the city
home of Mr.. Herlong or to take the
visitors to any of the neighborinp
farms to inspect other live stock.
81 predict a rapid development OF
the live stock industry in that terri,
tory as result of the coordination
of effort to get results for the other
fellow as well as for ones own self
land / hope to develop that same
hearty cooperation among the var,
icus live stock breeders in my owl
lstate," he concluded.