Polk County news. [volume] (Benton, Tenn.) 191?-1983, 1920-03-11
indicating The
Local Retailer
Dear Editor +:

y II
n Interested in Article" l don
: think the writer means to be
: knocker, however, his letter seem
n to be little more pessimisti
than optimistic. He seems t
r lean to the idea of doing busines
with the catalog houses, because
as he thinks, they have no ex.
!, penses TO get their goods on tht
market. / would like to ask Z
flew questions right here. Let.
| look at few facts and figures.
i Isn't it fact that the catalogs
themselves and the magazines are
the very most expensive form OF
advertising. thousands and thou
sands of dollars being spent each
year for catalogs alone. | am re :
liabS informedstbat only one page
in the Saturday Evening Post
i
! cost in 1918, 81 500 for advertising
purposes, and if ii has advanced
in proportion to everything else,
you can figure about what it will
cost now. Look at the advertis-
ing sections OF your magazines
and see what the catalog houses
arc soending for Advertising to /
get their goods on the market
Don't be fooled, it is all added
in. the price Of the goods. Your
local de;Iier will spend on the Ii
average, about five Or ten sl6llars II
per year fox advertising. u.
Now, III sssssis
1lease. 1llsog hols.. .caT
1eliver you a pound Of coffee at
he price your local dealer does9
Do they deliver you a pound of
teak, bag of -four, a bag of
ertllizer or any amount you need,
bag of salt or a gallon of oil, or
10 they loan you a monkey wrea>h :
n hammer or their scales. Or,
ow about your cotton seed meal,
o them delivery it at the same
rice as your dealer? Do they :
ny your eggs, chickens, corn, OF
heat or potatoes9 Do they pay
axes to help educate your child W
I'll, to build your schools, to st
uild the roads you travel on, to tn
lild your bridges, to maintain in
our public buildings? Do they he
'ntribute to the relief of your m
Dor, or to the building of your &C
If they do, then you Pc
, not need your local dealer, as
The people like a lot of being to
bondage, but, if they patronize a
e catalog houses and big cor tn
'rations instead of Home In an
lstry they soon will be. for the CO
ry heart of their convenient
ing will be squeezed out. ths
who wants to be cave dweller is
couSa - 0acte laeeS -.
1t is an established fact that vol
Il cannot buy goods from the vii
because you have to a S
y in quantities. So you only be
We one more step to go and that If ,
the wholesaler. and it COT
impossible to cut him out. The in {
II that is all the time hunting pri,
place where he can get wor
nething for nothing will sooner Civ
later starve to death anyway. /
Here is where your local retailer wht
nes in. If you are farmer ty.
h 1000 bushels of corn to sell boo
81. so per bushel, it is lot of amC
able to drib it out all over the ion.
ntry, and your retailerprompt- stea
axes the bulk at 81 40 per of !
hel. he retails it at your price, per
so, and makes Sl00 on the com
or 10 cents per bushel. The "
pie have central distributing of d
1t and it is convenient for day
II TO get it. There you are. bull
have bought il at the same men
e and nobody hurt. Your to
ller is simply a central dis Gust
ltor and you cannot do with wiel