davidaulloa/AmericanStories huggingface dataset:
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1920-01-12

Ncw NcxI,0.. Local snow this
afternoon or tonight warmer cast
of mountain TuAda>, part cloudy
and werner
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1920-01-12
smu wce,hcr

O.. prevailing direction. cast. char
tgjrr ot day cloudy
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1920-01-12
METAL PRICES.

MfINb pNittS.
NEW YORK, Jnn. i2.--Bar silver.
tl.Sl. Copper steady; eieetroiytic
spot and first quarter ~ i-imia t-2;
second quarter ~ l-2m20s
Iron steady. number one nor .ern
fSO0m 900. number northern ti00
HtaO0; number 2 southern $500 ~
400. antimony 1887; lead strong.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1920-01-12

CfUCAGO--Choicc. 9faHo 10
1900; medium. ,i1.3s % tiAse.
KANSAS ciTY--,i7.oo to sis.ss.
pEEvER-s0ra $500 %
tit.oo.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-11-05
g
DIRECTORS
n. S. KnhGhf

oAs 80 AAu Ssh
s. It. Learning
Raymond Ainsscy;
Ralph DOahruwer
Robert SaSiile
W. s. Cnrn pbcu
Gcrvns Taylor
e. N. Ezekiel
II. y. Harrison
Address all COM
uiuntcations resnI-
Ing to mem Der
.NIp and club nf-
fairs TO Raymond
Masst y. Secretary,
y. u BoK ED.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-11-05

feel certain that Robert Louis Stevenson
did not write the tale with text book OF
psychology or rules for advertising writing at
his right hand. Yet ] have read the story
time and time again. Why? Because it is in
teresting.
Thus by easy stages we have arrived at the
first rule for copy writing-be interesting
The second rule is that there isn't any other
rule.
1t is always easier to tell how to do a thing
than to do it. hence correspondence schools
Nevertheless, the copy man has an excellent
opportunity to study human nature or
psychology by studying himself Despite the
fact that everybody is trying to be different.
people have many common traits
The thoughts feelings and emotions OF one
person are fair index to what is in the hearts
and minds of every other person.
The successful author makes capital Of this
in his stories.
The copy writer could also use it to ad
vantage in Advertising
Another type OF copy which most writer's
have overlooked is narration II is by far the
most popular form of literary expression.
Probably twenty-five people prefer fiction to
one person VINO prefers essays or argumenta-
ton. Yet practically all OF our modern adj
vertising is written in an argumentative style.
In the recent issue of magazine there were
but three advertisements which read all the
way through. These we're the only three
written IN narrative style. l will grant TINT
argument in advertising copy is necessary. but
IN nearly every instance argument can be
put across" successfully in story form.
Every worth while, serious drama contains
an argument, but the actors do not argue with
The audience.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-11-05
BETTER BUSINESS BULLETIN
A Letter From YOU to Your Con
gresham Will Help.

In hearing at Washington on the
Capper-French Truth-inFabric bills.
Richard ii. Lee. Special Counsel Of the
National Vigilance Committee, A. A. c. W.,
pointed out the need for some law to pro-
tect the consumer against the possibility
OF fraud in fabrics, but said that the law
rs proposed was not broad enough He
held 1t should grade the fabrics by class,
because wool, as SUCH does not mean
much since there are several grades of
WOOL, and shoddy, as SUCH means moth
ing.
y representative OF the Bureau of
standards appearing before the commit
tee, explained that it would be perfectly
feasible to classify the different in
gradients, and Mr.. Leo urges that gov
ornamental agency should be delegatcd to
create standards. MIR. Lee took the posi-
lion that great benefit will accrue TO the
laoric manufactures and the retailer. 1t
VIII prevent the use OF the broad term
All WOOL" and by that method putting
the 81 yard fabricsin the same class
with the s12 yard.
Ihe consumer who finds on the shelf
an AL wool product OF good appearance.
Selling al W yard can only come to the
conclusion that the manufacturers are
pioneering when he sees a S12 yard
proouct. which perhaps looks no better
Out which gets its value from the long
staple and the pure ingredients" said Mr.
Lee. '
n, som some DIRECTIONS made to the Truth-in-
fabrlc law are in line with objections
raised years ago to the movement for
TRUTH in Advertising. In the early DAYS
hoEeT1isers objected to such movement
because the thought calling the attention
OF the public to one piece of had COM
would destroy confidence in all COPY. and
the periodicals. not realizing that reader
confidence was all that they had to sell
nad the Impression that the work was
destructive and would destroy space. But
today sellers of space are among tho
strongest supporters Of TRUTH-iN-AD-
FERT1SlNG WORK
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-11-05
Personal Side Preferable.

People like to read about people rather
than about things. Interesting advertising
copy is concerned not SO much with the article
it exploits but with people using the article.
The advertising artist grasped this idea long
ago.
Above all. the copy writer who wants to
write interesting copy should never be modest.
q quality which some one has defined as tho
fear that Others will not think you as great
as you think yourself. II the copy writer can
write clever copy by all means let him do So
OF course, the majority OF copy men dis
approve of clever copy, but that is because the
'''ority cannot write clever copy
There is no set of rules cxtant for making
copy interesting.
Copy rules are like the bars of a corral
as soon as the colt gets big enough he jumps
over them.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-11-05
PROGRAM TODAY
No. 7 of The Advanced Conferences

The advertising copy--is it most effec-
tive when dominating or restrained
reason why" or Observation-Disclosures
or specihc-iarge spaced and infrequent
or small spaced and frequent
Appeals of new products vs. established
brands--products requiring educational
campaigns VS.. products sold by suggestion
arguments TO men vs.. arguments to wo-
men how the copy problem tiles up"
with distribution, marketing, national and
local conditions.
Discussion led by G. Edmond Massie of
Garrett e Massie, Inc, and S. T. Lean
ing. Secretary Treasurer Richmond
Better Business Bureau.
A red apple goes to the ten first arrivals.
Come EARLY and avoid the rush.
1854 Richmond Hotel
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-11-05
Important Point About Copy
SHOULD THE ARG OR MAR
RATlVE STYLE BE USED?-READER
TELLS OF HIS PREFERENCE.

RATlVE STYLE BE USED?-READER
TELLS OF HIS PREFERENCE
The average copy writer is an optimist
He believes people read his copy because
he makes it easy for them to read
He tries to observe the rules of attention,
interest, desire, urge TO action" he uses short
words of few sylabes; he is brief and to the
point; he instructs the printer TO set his mes
sage in lower case type, captions and all, be-
cause capital letters are hard TO read; he
even leads the eye OF the reader into the
message by preceding his initial sentence by
a series of EN- dashes.
In short. he assumes that society is the
highest form of organized stupidity, and
writes accordingly.
Recently, he has added something new
psychology.
Psychology In Ads.
Today psychology is the fashion in adver-
Using. just appendicitis used to be the
fashion in the medical profession.
II is dispersed IS generously as lemonade
at Sunday school picnic 1t runs through
advertising conversations like the recurring
motif of fugue
Albeit the term psychology is taken from
purely academic habitat 1t is nothing more
than the academic name for human behavior
a copy writer who lays stress upon the term
and more upon tho subject may disregard his
rules for making copy not hard to read for
he will be writing copy that is hard not to
read. ..
In my library, such as 1t is is a cheap paper
edition of Treasure Island" The typogranhv
Is poor the printer has not set the entire text
in lower case: there are no en- ashes TO lead
my eye into the story.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-11-05

Advertising men have reason to feel proud
or the President-clect He is newspaper
man and publisher OF live paper. He ap-
preciates the value Of advertising as n con-
structiYe force and will doubt that
some Of the unfair laws in existence will
be nullfcd.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1920-11-05
Expert on Bank Advertising to Address
the Club

through the efforts of the program COM
mittec Miss Alice Houston, secretary OF the
William Bird Advertising Agency, OF New
YORK CITY. viii address the club on Financial
Advertising" at the regular noon luncheon on
Friday. January IA.
Inc BIRD agency specializes in bank and
trust company advertising. and Miss Houston
Is recognized as an authority on the subject
This agency does syndicating service, hand
ling copy for great many OF the foremost
banks in the country.
Miss Houston is coming to Richmond espe-
cially to address tho Richmond Advertising
Club.
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01
Admonition to Americans Who
e~ontempIat Touring the
BattIefieIdS.
EVEN NOW CROWDED
Those Who Think Of Going Are Ad-
vised to Be Sure of Quarters Be-
fore Starting-2,ooo,oo0 Are
Planning to Make Trip.

New York.-Americans who contem-
plate visiting the ~battlefelds in Eu-
rope next spring or summer will be
well advised to secure their hotel ac-
commodation well in advance or to
postpone their journey until conditions
are more favorable. Percy S. Bullen,
treasurer of the Association of For
eign Press Representatives in the Uni
ted States, who has just returned to
New York, says that London even now
cannot find room for visitors and that
the state Of affairs when the fioodgates
of tourist invasion are again open will
be appalling unless the intending
American visitors are forewarned and
therefore forearmed.
1t is estimated that some 100000
persons-one for each man sent to
Europe by the United States during
the WARFARE making plans for a
transatlantic trip in the next two
years. Their chief object is to see
the historic spots where the American
uoldiers fought-the Argonne forest,
Chateau-Thierry, st. Mihiel-and to
devote such a period to a visit to Eng
land as time and funds will permit.
Mr.. Bullen has been all over the
western front during the last few
weeks and he predicts nothing but
anger, irritation and despair as the
lot Of any visitors who trust to luck
to secure hotel accommodations.
No Steps Yet Taken.
The difficulty of the situation will
be realized when it is remembered
that the usual flow Of tourists to
Europe has been completely suspend
ed during the war and that only those
among the wealthiest will have the
first chance of securing hotel accom-
mediation when the bars against tour
list travel shall have been removed.
So far no steps whatsoever have
been taken abroad to meet an unusual
influx Of visitors. Mr.. Bullen was so
impressed with the difficulty threat
ened in London that he prepared a
memorandum On the subject, which he
submitted at a recent meeting of the
Royal Colonial institute in London. In
the discussion which ensued it was
proposed that steps be taken for the
formation in London of a national
committee of reception. AS a nucleus
Of the organization it was proposed
that representatives of the various
Anglo-American societies should meet,
with power to add to their number
various representatives whose expert
ence would be useful in solving the
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01
BEG FOR FOOD

went to a Dance said Mr.. Albright.
II took home a pitcher of cider and a
plate of doughnuts. When I reached
the house l placed them on a back
step, while l unlocked the door. A
noise behind me caused me to look
around and there was a big mule deer
with his ose buried in the pitcher Of
cider. He followed me into the house
for n Of the doughnuts, and when
| gave 1t to him. he trotted off"
It is no unusual sight. declared Al
bright, to see deer entering and leav-
ing a house In Yellowstone. Small
children feed them from their hands,
and beggar bears, he declared, have
come to be n Of the biggest attrac-
tions of the park.
s.Ehey wait beside the road until an
auto or party of pedestrians approach,
and then get up on their hind legs and
extend their front paws for contribu-
tions," Albright said.
The tameness of the animals has Its
drawbacks as well, because 1t makes
them easy for pot hunters II they hap
MEEH
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01
No Room
for %Sightseers

problem now presented. Such persons
would include members of the Ameri-
can Chamber of Commerce in London
and other Americans, besides leading
Britishers.
Plan Suggested.
The first essential step is to mo-
Billie and list all available accommo-
dalton provided by hotels and board
ing houses, and then enlist the assist
ance of every householder willing to
place a room at the disposal of the
committee of reception. If this plan
natures London will keep in touch
with New York on the question of ac-
commodations and people in the Uni
ted States will be advised as to the
best time to travel and the chances of
securing accommodation at reasonable
rates. At the time Mr.. Bullen left Liv-
erpool nothing actually had been done
except to call attention to the prob
lem and the dissatisfaction which will
ensue if American visitors to England
and France next year find themselves
absolutely stranded, as is threatened.
Belgium is apparently well able to
take care of visitors to the Belgian
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01
Woman Doo Catcher

Denver, C0lo.-"The only oma dog
catcher In the world is the title an
piled to Mrs. Laura Dietrich, deputy
pound mistress at the dog pound here.
Mrs. Dietrich is highly efficient in the
unusual role according to William G.
Fox. superintendent, who declared
that he had misgivings at first dis to
the ACCESSIBILITY Of securing a woman
for the position, as he thought 1t would
be too difficult. However, I soon
discovered that dogs resist a woman
much less than a man." he said. .They
are handled by Mrs. Dietrich with
much less trouble than by a man."
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01
Invade Houses in Yellowstone in
Search of Crib.
Animals So Tanned by U. S. Protection
They Follow People
Around.

Denver.-Deer, which invade kitch-
ems of houses in search of food, and
beggar bears, which waylay automo-
bile tourists and pedestrians along the
roads, are examples of the extent to
which the protection furnished by the
government to the wild game within
the boundaries Of the various national
parks has tanned the animals, accord
ing to Horace NJ. Albright, superin-
tendent Of Yellowstone National park,
and assistant to Stephen M. Mather,
director Of national parks, who came
TO Denver recently to attend the meet
lag Of park officials.
aOne night shortly before ! left. I
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01

battlefelds, mainly because Ypres.
Dixmude and the much battered coast
towns are all within easy range Of
Ostend, Bruges and Client. OF all the
battlefields visited, Mr.. Bullen de-
clares Ypres is the "most devastated"
but, with its memories of heroic fight
ing extending from Ypres down the
Mennen and ~Poelcappelle roads, lis
beautiful in it's ruins" Ostend Is
probably the best center for automo-
bile parties, and the burgomaster of
Ostend is one of the few men prepar-
ing to deal with an unexampled de-
mand for hotel accommodations.
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01

cars srUn LII f5Ds dr0fung 10 gv
eminent figures, and was second hardest hit IF cities In the country. a to-
tai OF lS54 Chicago cars were recovered. the report adds, and Detroit alone
stands above Chicago In the years losses. The middle West lost more than
1900 cars by theft, and organized bands re operating in the shipment Of
stolen goods
Chicago got authority early to take up federal prosecutions under the
2 nw District Attorney Cyne opened the campaign by holding three
men accused Of the interstate transportation Of stolen cars and recommend
ing that bills Of sale accompany every auto purchase, showing legal title 10
the car by every owner. whether the car be e Of a veteran Of the second
hand markets.
Fred 7. Lee Of indianapolis was held under $1,000 bonds for further
hearing before Commissioner Mark A. Foote. He is charged with transport
ing a car TO Chicago which Is said to have been stolen In Muncie. Ind. VIII
fred Lousbery and Carton Khrr Of Kalamazoo vel held fol further hear
Michigan, THEREAFTER we're turned over to federal authorities By the chicaso
poHce
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01

development of the system of public education.
Against the public debt of S10O56OO0 there have been expenditures for
permanent public improvements amounting to s156263S6-orm more than $150
IN permanent improvements for each 81 of debt. This includes expenditures
of S64N&2 for roads and bridges, S421s4O4 for public buildings and $4-
$4,000 for an irrigation system.
There has been created in Porto Rico q modern democratic school syS
tem, offering free education to the children of the island. As a result the
percentage of adult ihiteracy has been reduced from 100 in 1899 to less than
60 per cent in 1919. In 1899 there were 21S73 children attending schools as
compared with 160794 children in 1919.
In 1899 there were 160 miles Of completed insular roads; now the island
has 712 miles.
The public health service has been built up and health conditions sire
Eendousy improved" A modern system of taxation has been developed.
Wages are declared to have been increased and the condition of labor much
improved.
The immense increase in industrial business can in part be indicated by
the increase in foreign business, which has risen from $17502,1O3 in 1901 to
$41 S964O0 in 1919.
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01
Communists in
Big German Plot

things, the Spartacists planned the
following:
(a) To do away with a large num-
Der of officers and soldiers in Munich,
Staying them as they slept; (b) that a
group of reds from Munich proposed
to blacklist a number Of prominent Of
ficials, draw lots, and then put away"
the condemned; (c) that, particularly
In Munich, plans were afoot for crea-
ton of red 'shock troops" to use
against the regular military-partic-
ularly against monarchist officers (d)
that, in cases of demonstrations, wom-
en- and children were to be put in the
fore ranks to shield the towards be-
hind from the machine guns of the
government troops; (e) that the com
munist government should ally itself
with the anarchist-syndicaliSt groups.
All evidence at hand in the last few
weeks has shown quite conclusively
that the Spartacists and the independ-
ents were endeavoring to prove con-
clusively to Germany and to the world
that they had moderated. Certainly,
in general, they adopted a new course
of tactics from that pursued last win
ter and spring, when rioting and blood
shed were the order of the day, Their
new course appeared to consist in fo-
mentation of strikes and other intern
al troubles with a view to embarrass-
ing the government and hampering the
national life that the existing regime
would be overthrow. Now, however,
the evidence of the government con-
tanned in documents seized from i'm
prisoned Spartacists shows that where
as sabotage and kindred weapons
were probably favored by the bulk Of
the communists, there was another
group that believed in direct action
of the worst sort.
The murder of Government Inspector
Blau in August led the government to
probe even more deeply than before
into the secret workings of the COM
munist group.
Many Arrests Made.
This general investigation led to a
number of arrests, including the haul
at Halle, wherein about a dozen of very
radical stripe were captured. 1t also
proved to the governments satisfac-
ton that Blau was killed by reds.
Munich continues to be a fruitful
source Of communist agitation. Some
Of the reddest of the reds have their
headquarters there. From these head
quarters issue secret orders which ev-
cry now and then fall into government
hands and prove that not only are
these agitators willing IL harm, and
even halt, the national industrial life,
but have no really sincere desire to
benefit the laboring man.
Instead, it has been shown, the agi-
tators are fattening on ~proletarian
funds, some Of which emanate directly
from bolshevik Russia and others Of
which are collected from the "breth-
rem" in Germany. Austria and Czecho.
Slovakia.
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01

surely proved to be. / feel better and,
stronger in every way since taking II,
and the annoying symptoms have dissp-
peared. - Mrs. N. Golden, 925 Ma
poleon ST., Fremont, Ohio.
Such annoying symptoms as hest
flashes, nervousness, backache, head
ache, irritability and "the blues, may
be speedily overcome and the system
restored to normal conditions by this
famous root and herb remedy Lydia z.
Pinkham's Vegetable Compound.
If any complications present them
selves write the Pinkham Medicine Co.,
Lynn, Mass, for suggestions how To-
overcome them. The result of forty
years experience is at your service and
your letter held In strict confidence.
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01

75149; Maryland, $955S3S25; Virginia, S219S42799; North Carolina, ST.
43S'757S9; South Carolina, S1o51422O9; Georgia, s1O51.422O9; Alabama,
$669O86T9; Louisiana, $47T01914; Mississippi, $3S233530; Tennessee, ST..
433 75739; Kentucky, $1,433, 1879; Ohio, $2O0726O34; Missouri, $3S233530;
Indiana, s86O25444; Illinois, $47791914; Michigan, $2S675149; Arkansas.
$3.50 75149. Total, S2S1O1 64491.
He said that at 4 per cent the principal and interest amount to $121OOO5
900. He suggested a joint resolution calling upon the states for the return of
the money, under the terms of the act
Mr. Andrews was a t1ife sarcastic. There are &c debtor states having 81
senators and 314 house members.
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01
Pearls Ia Oysters.

Beloit, Wis.-Forrest Wilson Dough,
a quart Of oysters for so cents. When
eating them he bit on something hard
and found it to be a pearl. A few
seconds later his son had a similar ex,
perience. The stones had not heen
cooked enough TO harm them. The
largest one IS worth $50 ana the small
er $40. making $50 IA two bites.
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01

western lands really belonged to the
13 original states, which might call for
the rentals, gave. a list of the deposits
made with the various states by the
treasury under the act of June %,
1886, as follows:
Maine, S955,83S.25; New Hamp-
shire, $669,0S6.7 10; Massachusetts,, ST.
3~3S,173.58; Vermont, $669,0S6.79; Con-
necticut, S764,670. 60; Rhode Island,
$~33332,335.30; New York, $4,014,520.71 II;
New Jersey, $764,670.60; Pennsyl-
vanfa. S2,S67, STATS: Delaware. $780,
Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1920-01-01

taken all together constitute a record,
which, l believe, cannot be eQualed by
any people anywhere in the world in
the same length of time. 1t is a record
creditable alike to the Porto Ricans
themselves and to the great free re-
public to which they owe allegiance"
Almost every sphere of human life
and work, the governor says, has been
completely metamorphosed, and prob
ably the most striking evidence of
these changes is shown in the public
improvements of the island and the